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PUBLISHED WEEKLY NG MGs S78 TRADESMAN COMPANY, PUBLISHERS :
SSC OO OER TOOL ESS SIERO FRR a
Forty-sixth Year GRAND RAPIDS, WEDNESDAY, MAY 15, 1929 Number 2382
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DID YOU?
Did you give him a lift? He's a brother of man,
And bearing about all the burden he can.
Did you give him a smile? He was downcast and blue,
And the smile would have helped him to battle it through.
Did you give him your hand? He was slipping down hill,
And the world, so I fancied, was using him ill.
Did you give him a word? Did you show him the road,
Or did you just let him go on with his load?
Did you help him along? He’s a sinner like you,
But the grasp of your hand might have carried him through.
Did you bid him good cheer? Just a word and a smile
Were what he most needed that last weary mile.
Did you know what he bore in the burden of cares,
That is every man’s load and that sympathy shares?
Did you try to find out what he needed from you,
Or did you just leave him to battle it through?
Do you know what it means to be losing the fight,
When a lift just in time might set everything right?
Do you know what it means—just the clasp of a hand,
When a man’s borne about all a man ought to stand?
Did you ask what it was—why the quivering lip,
And the glistening tears down the pale cheek that slip?
Were you brother of his when the time came to be?
Did you offer to help him, or didn't you see?
Don’t you know it’s the part of a brother of man
To find what the grief is and help when you can?
Did you stop when he asked you to give him a lift,
Or were you so busy you left him to shift?
Oh, I know what you meant—what you say may be true—
But the test of your manhood is, what did you do?
Did you reach out a hand? Did you show him the road?
Or did you just let him go on with his load?
A. S. Chapman.
WHEN
You have a customer buying
SEEDS
He expects you to furnish Seeds that
GROW
Reliable Seeds will produce more
PROFITS
ees
“Pine Tree Field Seeds” are reliable
DISTRIBUTED BY
ALFRED J. BROWN SEED CO.
25 Campau Ave.,
Grand Rapids, Michigan
WoRDEN (GROCER COMPANY
The Prompt Shippers
If you Don’t Carry
Morton House
COFFEE
You Are’Overlooking Something
WoRDEN (GROCER COMPANY
Wholesalers for Sixty Years
OTTAWA AT WESTON - GRAND RAPIDS
THE MICHIGAN TRUST COMPANY. Receiver.
Speed Up Sales
by featuring properly
advertised lines
The manufacturers are creating the
demand and saving your time through
their advertising.
You realize a maximum profit with a
minimum of effort in selling
Baking
Powder
Same Price
for over 38 years
25 ounces for 25c
Your customers know it is a quality
product—that the price is right. Why
~ask them to pay War Prices?
It's up to you to show them that you
have it.
Millions of Pounds Used by the
Government
Forty-sixth Year
MICHIGAN TRADESMAN
E. A. Stowe, Editor
PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.
UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.
DEVOTED TO the best interests of business men,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 ceuts.
Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.
JAMES M. GOLDING
Detroit Representative
409 Jefferson, E.
HOPE FOR THE FARMER.
The hope for the farmer lies not in
Congressional relief but in chemistry.
This was the burden of the message
brought to the recent convention of
the American Chemical Society by
Louis J. Taber, master of the Na-
tional Grange, and there was not want-
ing official evidence that chemistry is
prepared to do its best to answer this
call for help.
At present corn and cotton are the
chief agriculural products for which
chemistry has been able to devise uses
for excess stocks. Corn which once
went into whisky is now being con-
verted into lacquer—instead of liquor
—and into various industrial alcohol
products, while the corn kernel sup-
plies the substance of some fifty chem-
ical manufactures. These include, ac-
cording to Major T. P. Walker, table
oil, soap, glycerin, rubber substitutes,
fertilizer, starch, corn syrup, tanner’s
sugar and vegetable glue. Newsprint
paper also may be made of corn stalks,
but the cost of transporting such bulky
material is still prohibitive.
Cotton seeds seem to be the most
useful of all agricultural by-products.
Formerly they were allowed to rot
away; to-day they are in the class with
Chicago pork, where only the squeal
escapes the synthetic genius of modern
Refined oils, stearin, soap,
nitroglycerin, roofing paint, writing
paper, smokeless powder, lacquer, arti-
ficial leather, rayon, photographic films,
chemistry.
sausage casing and toilet ware—these
are but a few of the transformations
which these seeds may undergo.
Major Walker, was, howevere, care-
ful to warn his hearers that the chem-
ist is not exacly a modern Aladdin.
Something more than rubbing a corn-
stalk or a cotton seed is necessary in
order to gratify the farmer’s wish that
it be turned into valuable writing pa-
per or sausage earnings. Too broad
claims hurt the chemical industry,
Major Walker said, and while farm
products other than corn and cotton
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GRAND RAPIDS, WEDNESDAY, MAY 15, 1929
may come to acquire greater interest,
the means of utilizing them are still
to be discovered.
Nevertheless there is no question
either that synthetic chemistry is stead-
ily finding new uses for food products
as the raw materials for industry or
that this form of farm relief has great
advantages over any which Congress is
likely to prescribe.
economic principles and it should prove
permanent.
It is based upon
MAN’S DEADLIEST FOE.
The Mediterranean fruit fly is
scarcely bigger than a flea. Yet it is
more dreaded in Florida to-day than a
hurricane. It has already attacked
grapefruit in four Florida counties in
the region of Ormond. Unless checked
in its ravages it further threatens the
State’s economic life by the destruction
of citrus fruit orchards. So serious is
the situation that President Hoover has
asked Congress to transfer $4,250,000
of the $5,000,000 Texas boll weevil fund
appropriated last year to aid Florida in
its fight to exterminate the fruit fly,
supposedly brought into the State from
the Bahamas in the straw surrounding
bottles of bootleg liquor.
Florida’s present dilemma centers at-
tention on a matter to which the pub-
lic usually gives little thought — the
challenge of the insect world to the
human race. This challenge is costing
the United States $2,000,000,000 a year.
The boll weevil, the Japanese beetle,
the corn borer, the chinch bug, the
grasshopper and many other of the
world’s 2,000,000 species of
take a toll often more devastating than
drought, frost or storm.
Oddly enough, the lowly chinch bug
insects
and the apparently harmless grasshop-
per are the greatest offenders. Be-
cause of them the United States loses
$110,000,000 every year. Were it not
for birds man’s supremacy on earth
would soon end under a crawling, fly-
ing horde of voracious insects.
Not less deadly is the part that some
insects play in carrying disease germs.
What the malarial mosquito has done
to the human race is an old and tragic
story. The common house fly is a
menace from which we have not as yet
been able to free ourselves.
Through the persistent assault of the
insect world, coupled with the germs
thus transmitted, man faces a struggle
that gives no promise of lessening for
some time to come. Ask any gardener,
amateur or professional, and he will
agree. After all, this was against the
inroads of the insect world is very
much like life. It is the little and
silent things that often do the most
damage.
OPERATIONS TOO HIGH.
Farm relief, tariff, the credit situa-
tion and the reparation conferences
abroad are among the “outside” in-
fluences not calculated to
peace of mind among business inter-
ests, and because all of them are
promote
greatly in the public eye there has
developed some hesitation and lack
of confidence. The effect is not yet
discerned in the active industries, but
it is entirely possible that the produc-
tion end has not gauged these in-
fluences to their correct extent.
For instance, the automobile indus-
try set another output
month of 633,424 cars.
record last
Exports have
climbed wonderfully well and there is
an estimate of 133,836 cars shipped
abroad last month. But no such in-
crease in production as has occurred
appears warranted from the reports
received on domestic sales. Dealers
tell of large stocks and dormant de-
mand. From all indications, the in-
dustry seems to be riding for a fall
and ,due to the widespread influence
of its operations, business at large
would be affected.
Of a more cheerful character is the
news that building contracts last
month moved up to a level close to
that of a year ago. The gain was about
27 per cent. over March, but the first
four months still show a drop of
around 9 per cent. compared with the
value of contracts awarded in the cor-
responding period of 1928.
Another sharp dip in the commodity
price level offers a further contrast,
particularly as farm product values are
chiefly responsible. This does not
augur well of agricultural purchasing
power or demand. In fact, a combina-
tion of sub-normal purchasing in the
rural sections and curtailment by the
automobile plants would no doubt give
rise to a general business reaction.
DON’T FISH HEAR?
After careful scientific tests Profes-
sor Karl von Frisch of Munich Uni-
versity has discovered that fish re-
spond to sound and, despite their ap-
parent lack of any suitable organ, can
hear as well as the next vertebrate.
He has been able, furthermore. to train
a blind sheatfish to come out of its
hiding place for food in response to a
whistle.
Any fisherman, we feel sure, could
have saved Professor von Frisch a lot
of trouble. Especially at this time of
year there are hundreds of anglers
whose experiences in quest of the elu-
sive brook trout have offered all the
evidence they could desire not alone
that fish hear but also that they can
man-made noise
In fact, there
catch the slightest
about two miles away.
are some fishermen who are convinced
that trout can hear the noise of a rod
which is being set up in the next
county.
RADESMAN
(C)
ESM
Number 2382
But while there would thus be no
quarrel with the Professor's main
thesis, we would expect certain amount
of skepticism in regard to the response
to sound which Dr. von Frisch records.
Trout, at least, do not usually rush
from their hiding places in response
to a whistle. If there is a tune which
can persuade them to take a dry fly
or a worm it is not known to the ang-
ling fraternity.
Variously keyed whistles were used
in the scientific tests—a tuning fork, a
violin and a cello, according to the re-
port from Munich—and to the surprise
of the zoologist and his assistant the
fish in the tank responded to even the
softest tones. A cello is an awkward
instrument to carry up a trout stream,
but it can and will be toted if Dr. von
Frisch will let the fishermen into his
secret.
—_+++>—___
Late Trade Changes From Indiana.
Carmel—George Brunson has opened
a meat market here.
Indianapolis—The W. E. Eaton Co.
has been incorporated with a capital
of $10,000 by Laura Eaton and others.
Knox—Ed. Wilken has sold his gro-
cery and meat market to Masser &
Wilken.
Marion — Bert Pettiford has taken
over the grocery and meat market at
936 South Nebraska street which was
formerly owned by J. M. Pettiford.
Shelbyville
discontinued their wholesale and _ re-
-J. Abraham & Sons have
tail meat business.
Terre Haute—The Oakley Economy
Stores Co. opened another grocery and
meat market at 502 South Seventh
street.
Universal—S. P. Mills, Incorporated,
will open a new branch grocery and
meat market here.
—— ——
Seventeen New Readers of the Trades-
man.
The following new subscribers have
been received during the past week:
A. Snitgen & Sons, Westphalia.
W. E. Stockwell, Shelby.
Wm. Groen & Son, Grand Rapids.
R. V. Rule, Clare.
Woodhouse Co., Grand Rapids.
Hein & Son, Kalamazoo.
Robert H. Burns, Grand Rapids.
White Lake Market
Montague.
W. H. Caslow, Grand Rapids.
Louis T. Hansen, Grand Rapids.
Rex A. Hadley, Lansing.
Wm. B. Cline, Stanwood.
R. C. Stanfield, Rockford.
A. Hartsema, Muskegon.
Fountain Creamery, Fountain.
E. H. Snow. Grand Rapids.
Von W. Furniss, Nashville.
—_—_—_> 2
Uneasy rests the aching tooth that
wears a crown.
Association,
2
IN THE REALM OF RASCALITY.
Questionable Schemes Which Are
Under Suspicion.
The Federal Trade Commission,
having stopped the publication of
Fraudulent and indecent advertising in
one periodical, may be presumed to be
engaged in redeeming its promise to
deal with the worst abuses first; and,
judging from specimens of the kind of
advertising that was objected to, the
cease and desist stipulation agreed to
by the publisher was fully warranted.
According to Commissioner Humph-
rey, the Commission is proceeding
against advertisements which are false
on their face. What will remain to be
done can be seen more clearly when all
this offensive rubbish is cleared away.
Criticism of advertising for misleading
readers has lost much of the weight to
which it may have been entitled be-
cause many of its general conclusions
have been based on the gross faults of
the few. For the same reason the Com-
mission was misunderstood by some
publishers when it called attention to
the law which implicates the publisher
as well as the advertiser in cases of
deceitful practice. These misunder-
standings should be removed by what
the Commission is now doing along
common-sense lines to eradicate ex-
crescences that have been tolerated
too long.
The Rubinow Edge Tool Works, of
Newark, New Jersey, has been or-
dered by the Federal Trade Commis-
sion to stop use of the words “Cast
Steel” or “Steel” in advertising or
labeling tools offered for sale, unless
the metal parts thereof are composed
of steel.
Material used by Rubinow in the
metal parts of its tools had the quali-
ties and characteristics of malleable
iron and not those of steel, according
to findings of the commission. But,
Rubinow advertised its tools by such
words and phrases as “Empire—these
Hatchets are Warranted Cast Steel,”
“Warranted Cast Steel,” and “Cast
Steel.” The Commission held that in
distributing to the retail trade these
products labeled with the word “steel”
the respondent placed in the hands of
others the means of consummating a
fraud.
In its findings the Commission ob-
serves that steel and malleable iron
are distinct and separate commercial
products produced by different process-
es. The carbon content of malleable
iron, of which the respondent’s tools
are made, is high and almost entirely
in the graphitic form. “Malleable iron
is brittle, will not retain a cutting edge
when used for edged tools and will
readily chip. But the carbon content
of steel is lower than that of malleable
iron and steel is tough, will retain a
cutting edge when used for edged
tools and will not readily chip.
The Commission held that use by re-
spondent of the word “steel” in its ad-
vertising had a tendency to mislead
the public into the belief that the metal
parts of its tools are composed of steel
and to cause the public to purchase
such tools in that belief.
MICHIGAN
A corporation manufacturing paint,
varnish and zinc labeled one of its
products “Villa Zinc’ when the fact
was the substance was not composed
of zinc oxide so as to be properly
branded, labeled or designated “Zinc.”
Signing a stipulation with the Fed-
eral Trade Commission the company
agreed to discontinue use of the words
“Villa Zinc” as a trade brand or desig-
nation for its product, and from use
of the word “zinc” in any other way
as to imply that the product is com-
posed wholly of zinc oxide.
The company also agreed to stop
using the word “zinc” in any way to
designate its product which may have
the capacity to deceive the purchasing
public into believing the product is
composed wholly of zinc, unless if the
product is composed in substantial part
of zinc and the word “Zinc” is used to
designate it, the word shall be accom-
panied by some other word or words in
type equally as conspicuous as that in
which the word “Zinc” is printed so
as to clearly indicate that the product
is not made wholly of zinc.
—_+22——_—_
ECONOMIC PROSTITUTION.
Chain Stores Nothing Short of Com-
mercial Pirates.
It is being argued every day that the
chain store, mail order house, peddler,
and what-have-you, have been a good
thing for the independent merchant,
largely because they have made a bet-
ter merchant of him. Much is being
written for trade journals, and spoken
from convention platforms, about the
crying need for “better merchants;”
and every practical help for turning
out “better merchants” is a blessing to
everyone.
You merchants are to be congratu-
lated upon the readiness and sincerity
with which certain wholesalers, jobbers
and manufacturers who are. serving
you in a business way are coming to
your aid with suggestions and ideas in
the interests of “better merchandising.”
We need “better merchants;” the more
we have of them, the better.
But I speak as a consumer, for I am
not a merchant, thank you. That isn’t
all. I don’t care to be one. This busi-
ness of being a wise customer is job
enough for me right now. Speaking
as a consumer, and on behalf of your
customer, I rise to place a pointed
question before the house. Since you
merchants are receiving so many aids
and suggestions from those who serve
you, how much wise counsel and help-
ful guidance are you offering those
whom you serve? If your jobbers,
wholesalers and manufacturers are in-
terested in making “better merchants”
of you, isn’t it about time that you in
turn began working to make “better
customers” of us?
If “better merchants” are needed,
what may not be said about the need
for “better customers?” This calls for
another question, can a merchant be
any better than his customers? If a
merchant is handicapped by a patron-
age of penny-wise and pound-foolish
customers who demand that he stoop
to any and all tricks of the trade, sim-
ply to furnish them with the maximum
of bargains just for to-day, how in the
TRADESMAN
name of sense is he going to become a
“better merchant?” It just can’t be
done.
Merchant-education is splendid, but
it isn’t enough. This fight which the
independent merchant is staging for his
very existence is going to turn out dis-
astrously for him unless he carries this
educational work on to the public.
So often, some merchant says, “but
the public won't listen. They won't
be educated.”
As one of “the public” in this in-
stance, all I can say is that I like that.
Who among you merchants dares say
that he is any more sincere in his pur-
poses as a merchant than any of his
customers are sincere as consumers? I
personally, believe that the merchant
who doubts the capacity of the public
for education is doing two things: (1)
He is slandering the intelligence of
modern American people; and (2) he is
advertising himself as taking his own
prejudices as authority in preference
to the facts.
During the past few years, I have
had considerable experience in appeal-
ing to both merchants and consumers
to present a solid front of opposition
to this growing monster of syndicate
business; and, were I to choose the
more open minded of the two classes,
I should take the public every time.
Observation has convinced me that if
the merchant can be “educated” (and
the evidence proves that he is being
educated with astonishing rapidity)
then the public certainly can be con-
vinced of its proper conduct in this
matter.
Let me say, right here, with all the
emphasis that I can command, the
chain store, mail order house, peddler
and all other forms of syndicate busi-
ness have no place in a democracy.
They are a public menace. What
threatens the independence of Main
street to-day will overthrow the mass
economic independence of all America
in the future. An American public
which boasts of its patriotism and, its
fidelity to the principles of democracy
must hurl itself into this struggle. The
war now being fought out between in-
dependence and imperialism in busi-
ness is the same in principle as that of
1776. Primarily, this struggle does
not demand “better merchants.” It
demands commercial patriots. It is
my business, as a consumer, who is
first of all a sovereign American citizen
to take the same stand at the counter
as my forefathers took on the firing
line at Lexington and Concord.
This isn’t simply a question of the
chain store or the mail order house or
the peddler, any more than it is a ques-
tion of “capital and labor,” or a half-
It is a ques-
tion whose answer will decide whether
the American people are fit to run their
own business.
dozen other petty issues.
The chain store executive who says
that the average independent mer-
chant isn’t “fit to be in business” is
laughing up his sleeve at his fool cus-
tomers, and saying to himself that they
are “not fit to attend to their own af-
fairs.” That is where I come in on
this fight, Mr. Merchant. If you think
that you merchants are the monopo-
lists with a corner on all the troubles
May 15, 1929
in this war, you have another guess
coming. I have interests involved, and,
as your customer, you owe it to me to
take me into your confidence and show
me that this is not your fight but ours.
You have a business which is yours
by all constitutional right. You pion-
eered for it; you worked hard for it:
and no one should be permitted to
come in and take it from you by force
or other unfair means. That is your
grievance against your syndicate com-
petitors, isn’t it? Then, what do you
think of my grievance? I have a busi-
ness, too. My vocation, my trade or
my means of earning a living is my
business, I have worked hard for it.
The same system which is now seek-
ing to strip you of that which is yours,
by the exercise of brute force (more
politely called buying power), will very
soon be shearing the fleece from the
back of the producer-consumer who
is already standing dumb before his
shearers.
Since we are pulling our freight in
the same direction—you merchants and
we customers—isn’t it about time that
we united forces to protect ourselves
against a common enemy? This syn-
dicate system in business is nothing
short of a band of commercial pirates,
sailing the high seas of trade and oper-
ating under a spoils system of robbery,
intrigue, trickery, tax-dodging, com-
mercial rapine and trade violation
which amounts to the maximum of
economic prostitution.
Proof of those charges constitutes a
rather large order, I'll confess, but
bona fide evidence abounds. It is all
to be found in the record. For more
than five years, at least one ordinary
ultimate doing
some investigating in the realm of the
real, and studying the facts as written
in the record.
That consumer has come to a posi-
tive conclusion which is an absolute
conviction. He declares as a consumer,
in the identical words of E. A. Stowe,
that he will “continue to oppose this
menace as long-as he has a breath in
his body.” What Mr. Stowe says for
the help and instruction of the mer-
chant, the writer is carrying to the
public wherever the opportunity is
given. That is the purpose of this
brief, as well as the remainder of the
work which is being done along this
line.
I do not offer my utterances as au-
thority. I merely submit them to you
for what they are worth. Whatever
may appear over my signature in the
future is to be considered in like man-
ner. I am at the disposal of Main
street merchants wherever I can be
used for the promotion of the common
welfare: and if I shall have contributed
anything of merit to that which other
better, older, and more capable men
than I have already done, I shall be
proud of the company I keep, as well
as of the system which I oppose.
W. H. Caslow.
—_+22
Fresh From the Foundry.
Everything new in antiques.
2-2
A rich man’s capacity to bear the
ill will and criticism of envious neigh-
bors is something stupendous.
consumer has been
au.
May 15, 1929
FEELING THE PINCH.
Inter-Chain Competition Destroy-
ing the Chains.
Inter-chain comeptition is one
of the distinguishing features of
the retail business this year.
While there is still plenty of
competition between chains and
independent merchants, yet the
competition is_ stiffest between
chain and chain.
So severe is the competition
between chains that many of them
are developing headaches. Some
of them are even crying out loud!
Mr. Schulte of cigar store fame
had a tough time of it the other
day at the annual stockholders’
meeting. There are repeated rum-
ors that his chain will pass its divi-
dend this year—much to the dis-
tress of the stockholders.
They asked him some pertinent
questions — why the price of
Schulte stock has been declining
so sharply — why the directors
have sold their holdings. Schulte
stock has declined from $41 a
share to $25 in the past four
months. The earnings in 1928
were $3.34 a share as compared
with $4.91 in 1927.
Inter-chain competition, or rath-
er a cigarette war, was the cause
given by Mr. Schulte. The chief
offender seems to be the Great
Atlantic and Pacific Tea Co. That
chain is charged with selling 15c
cigarettes for Ilc. Mr. Schulte
described the situation as “‘deplor-
able.”
If his chain cuts the price, he
says, others will follow. Then
none of them will make money.
He, therefore, demands that the
cigarette war stop, and that unless
price cutting stops in sixty days he
will “‘cut to the bone.”
Independent merchants will be
interested in watching this chain
store battle from the side lines.
The chains are feeling the pinch
of this inter-chain competition.
Many of them are having trouble
holding up their volume, to say
nothing of keeping down their
overhead and their profits up.
That is why they are adding
side lines. Shoe stores are putting
in candy and lingerie — grocery
chains, cigarettes and meat—drug
stores, lunches—and the variety
stores, restaurants.
Independent merchants are giv-
ing the chains stiffer competition
day by day. The standard of the
average independent merchant in
every line has been raised consid-
erably during the past few years.
Independent merchants are
doing better buying. They are
building better stores. They have
adopted better methods. They,
too, are becoming expert at this
new form of trick merchandising.
MICHIGAN TRADESMAN
They have learned the value of
specials and leaders. They have
learned the value of short time
credits. Their trump cards are al-
ways quality and service.
They are better able to compete
with chain store competion to-day
than ever before.
Chain sales in 1928 were
approximately $7,000,000,000,
which is from 15 to 20 per cent.
of the total retail volume. They
showed a fair gain, but there are
signs on all sides of over-expan-
sion.
One authority estimates that of
the many chain store securities
floated during the past year, 30
per cent. of them represent en-
terprises which cannot succeed.
Many of the chains did not
have a good profit showing in
1928. Many chain store stocks
are now on the decline and it is
high time to get out from under
some of them.
Even Woolworth’s showing in
the past year is nothing to brag
about. Woolworth’s sales per
store decreased $12,000 in 1928.
The total volume shows an in-
crease of but 5 per cent. due to
the opening of some 140 new
stores. Their sales in such depart-
ments as hardware, notions and
many others have slipped in a
great many of the stores, and had
it not been for the opening of soda
fountains, restaurants and sand-
wich counters their sales volume
would show a loss.
Some of the wise ones predict
it is only a matter of time until
Woolworth will be obliged to
abandon the 10c limit in order to
hold up the sales volume.
Keeping the expense in control
is one of the chief problems of
the chain store. Due to the in-
tensive competition, they have bid
up rents on desirable locations to
a dangerous level. Rents in the
variety field now average from 5
to 7 per cent. of sales and in the
drug field from 5 to 9 per cent.
Many of them are enlarging
their stores in an attempt to hold
the volume, and are for the first
time making wide use of second
and even third story salesrooms.
Mergers seem to be the way out
of this chain store difficulty. The
grocery field particularly has seen
many of them in the past year.
More will be consummated this
year. Mergers are now pending
in ‘the variety field as well.
The department chains. or
chains with large unit stores, like
Penney, Sears Roebuck and Mont-
gomery-Ward, and the large city
drug stores seem to be ones most
prosperous to-day. Chains with
small unit stores are having many
difficulties.
There is a decided drift to larg-
er stores, Even such chains as the
A. & P. are now establishing com-
plete food markets in the princi-
pal shopping sections, abandon-
ing many of their small neighbor-
hood stores.
Independent merchants, on the
whole, are fairly optimistic this
spring. Business, while spotty as
usual, is active.
Spring does more than start the
flow of sap. It thaws out the chan-
nels of trade and quickens the life-
blood of business. Its results are
more startling this year than ever
before in the history of the Nation
or, for that matter, of the world.
—Good Hardware.
—_»>->____
Shorts Weights Perists In Chain Gro-
ceries.
Activity of city sealer Peter DeKorte
in checking of city weighing and meas-
uring devices for April was shown in
his last report to the city commission.
From a large list of tests at various
places a large number of O.K.’s were
issued.
But the same report showed the
usual short weight by chain stores.
When six or eight retail stores of the
larger grocery chains continue to be
caught with short weights to custo-
mers month after month it is high time
something was done about it. A half
dozen weight
literally thousands of customers in the
course of a month.
such stores will short
The city sealer reports such in-
stances month after month. The report
is read before the city commission and
“filed.” The public learns of such short
weights only through the Suqare Deal.
The facts disclosed should be news of
interest to every man and woman in
Kalamazoo, but the daily paper (possi-
bly influenced by the advertising from
such short weight artists) fails to give
publicity to it.
Isn’t it about time that we learned
that a mere report is not sufficient. A
short time ago one manager of an A.
& P. store was arrested and fined for
short weight here.
stores
Where the same
persistently sell
weight in
goods short
effort to make the
housewife think she is getting a bar-
their
gain, why should not these arrests be
made frequently enough to stop this
cheating practice.
We give herewith a list of short
weights and places where scales were
found inaccurate:
April 4—-Went on complaint of the
Kalamazoo News Agency to Konigs-
berg junk bought 1770
pounds of paper and paid for 1620—
150 pounds short—changed the weight
on the city weigh bill.
April 5—Krogers Grocery, 130 North
Westnedge street.
dealer who
Reweighed rice and
beans—short weight.
April 8—Kroger Grocery, 130 North
Westnedge street. Reweighed rice and
beans—short weight.
Mr. Harris, 1005 East Main street—
Complaint of short weight of apples
sold to Vincent Grocery, East Main
street—all settled.
April 9—Brondyk Grocery and Meat
Market, 781 West Main street. Tested
3
two computing scales — ordered re-
paired.
April 10 —
West Water
computing scales—two to be repaired.
3estervelt Market, 136
street. Tested thirteen
April 10 — Tested two computing
scales—O. K.
April 11—Johnson Wholesale Mar-
ket, South West
weights—one condemned.
Tittle Bros. Packing Co., 128 South
Burdick street.
street. Tested six
Tested three comput-
ing scales—two to be repaired.
April 12—Atlantic & Pacific Tea Co.,
729 South Burdick street. Tested one
platform scale—to be repaired.
April 16—Hekman Biscuit Co., North
West
scale—condemned.
Atlantic & Pacific Tea Co., 820 So.
Burdick
street. Tested one computing
street. Reweighed butter—
short weight.
Thomas Grocery, 1839 South West
street. Reweighed butter—short weight.
April 19—Frank Williams, junk deal-
er, Frank street. Tested one spring
scale—condemned.
Woods
street.
Station,
Tested three .gas pumps—
Service Portage
-one
to be repaired.
April 20—Big-Low Service Station,
corner Edward and Kalamazoo avenue.
Tested one gas pump—not correct.
North and West
streets. Tested two gas pumps—one to
Johnson Garage,
be repaired.
April 22 —
Portage street.
Kroger Grocery, 1353
Reweighed creamery
butter—one-half ounce short to the
pound—shipped_ back.
Big-Low Service Station, Kalamazoo
and Edward street. Tested one gas
pump—condemned for short measure.
Standard Oil Co., Douglas and North
streets. Tested three gas pumps—one
short measure.
April 23—-Kroger Grocery, 148 Port-
age street. Reweighed butter—short
weight—not to be sold.
April 24—Jack Brondyk, West Main
street. Tested two computing scalesr—
condemned for repairs.
April Filling
Walnut and West streets.
gas pumps—one O. K.—closed one for
Station,
Tested two
25— Roxana
short measure.
Bestervelts Grocery and Meat Mar-
ket, 356 South Tested
one computing scale—to be repaired.
April 29—Buehleh Bros., 210 N. Bur-
Tested
at fruit stand—condemned for repair.—
Surdick street.
dick street. computing scale
Kalamazoo Square Deal.
——_+-->—__
Signs of the Time.
Two convival friends were wending
their way along Monroe avenue about
2 p. m., when one of them stopped to
gaze dazedly at a sign.
“Whatchu
other.
5
lookin at?” said the
“Phat sion.”
“Whazzit say:
Wear Clothes.”
“Dern near time, if anyone was to
“Ladies Ready to
ask me,’”’ came the reply.
———E
Educative Wanderlust.
“They say if there’s anything in a
man, travel will brin git out.”
“You tell ’em.
first day at sea.”
I found that out my
4
MOVEMENTS OF MERCHANTS.
Wayne—I. Lazar succeeds S. A.
Singer in the general mercantile and
shoe business.
L’ Anse—Paquette Brothers have sold
their grocery and meat market to the
Gauthier Store Co.
Mason—J. I. and Ida Williams have
sold their grocery and meat market on
Columbia street to Louis Tucker.
“Lansing—John E. Shaw has taken
over the Carl meat shop at 403 East
Mt. Hope avenue from Carl Smith.
Grand Rapids—The Ford-DeGroot
Fuel Co., 1461 Madison avenue, has
changed its name to the Ford-Blake
Fuel Co.
Lansing—Wagner & Elliott purchas-
ed the grocery and meat market at 904
South Chestnut street from Mrs. Mae
Mack.
Dewey—Wm. Townsend will open a
meat market in the Jones building here.
Mr. Townsend is also in business at
Dowagiac.
Sherod S. Noe Co.,
featuring the Chambers Autostat gas
Lansing—The
ranges has engaged in business at 226
South Capitol avenue.
Lansing—Roy D. Castle has opened
a modern bakery on Rundle at Logan
street. He as resigned his position
with the Lansing Baking Co.
Otsego—The Otsego Ice & Fuel Co.
has been incorporated with an author-
ized capital stock of $5,000, all of
which has been subscribed and paid in.
Utica—Carl Knauber has decided to
move his grocery and meat market,
now located on Cass street, to larger
quarters in the Kollmorgen building
on Main street.
Saginaw—L. H. Smith & Son, who
are in the grocery and meat business
at 1002 Gratiot avenue, are erecting
a store building for their market at
Gratiot and Williams streets.
Mecosta—E. Bromley has sold his
interest in the general merchandise
stock of Bromley & Royce, to his part-
ner, Arthur Royce, who will continue
the business under his own name.
Blissfield—R. G. Christ is sole pro-
prietor of the grocery and meat mar-
ket which was formerly owned by
Christ & Heidle, Mr. Christ having
purchased the interest of his partner.
Pontiac—The Ainge Electric Co.,
626 Riker building, has been incor-
porated with an authorized capital
stock of 1,000 shares at $1 each, $1,000
being subscribed and paid in in cash.
Detroit—The Beach Laboratories,
Inc., General building, has
been incorporated with an authorized
capital stock of $5,000, $4,500 of which
has been subscribed and $1,000 paid in
Motors
in cash.
St. Joseph—The Twin City Coca
Cola Bottling Co., 208 Main street, has
been incorporated with an authorized
capital stock of $35,000, $30,500 of
which has been subscribed and paid
in in cash.
Detroit—Displayers, Inc., 543 First
Nat'l. Bank building, has been incor-
porated to deal in display material,
with an authorized capital stock of
$1.000, all of which has been subscribed
and paid in.
Hamtramck—The Superior Sausage
Co., Inc., 8600 Lumpkin avenue, has’
MICHIGAN TRADESMAN
been incorporated with an authorized
capital stock of $50,000, $8,000 of
wihch has been subscribed and $2,000
paid in in cash.
Detroit—The World’s Wonder Med-
icine Co., 1996 Superior street, has
been incorporated with an authorized
capital stock of $50,000, $30,000 of
which has been subscribed, $250 paid
in in cash and $980 in property.
Detroit—Baker’s, Inc., 1117 Gris-
wold street, has been incorporated to
deal in jewelry, novelties, etc., with an
authorized capital stock of $100,000,
$50,000 of which has been subscribed
and paid in, $15,000 in cash and $35,-
000 in property.
Muskegon Heights—Carew-Leidgen,
Inc., 1146 Hoyt street, has been incor-
porated to manufacture electrical signs,
deal in glass and glassware, with an
authorized capital stock of $10,000,
$8,000 of which has been subscribed
and paid in in cash.
Detroit—The Riteway Baking Co.,
4256 Lawton avenue, has merged its
business into a stock company under
the same style with an authorized cap-
ital stock of $3,500, all of which has
been subscribed and paid in, $620 in
cash and $2,980 in property.
Detroit—LeClair-Harper, Inc., 3005
West Grand Blvd., has been incor-
porated to deal in clothing for men
with an authorized capital stock of
$50,000 preferred and 500 shares at $1
a share, all of which has been sub-
scribed and paid in in cash.
Detroit — Zausmer-Berkower,
412 Eaton Tower, has been incorporat-
ed to deal in fur and manufacture fur
clothing, with an authorized capital
stock of $20,000, $11,600 of which has
been subscribed and paid in, $4,500 in
cash and $7,100 in property.
Detroit —— The Detroit Aeronautic
Products Co., 4155 St. Aubin avenue,
has been incorporated to manufacture
inc,
and deal in accessories for airplanes
with an authorized capital stock of
$25,000, $10,000 of which has been sub-
scribed and paid in in property.
Negaunee—The Tri City Dairies,
Inc., 246 Jackson street, has been in-
corporated to manufacture and sell at
wholesale and retail, dairy products,
with an authorized capital stock of
$50,000, $18,000 of which has been sub-
scribed and paid in in property.
Coopersville—The board of directors
of the Coopersville State Bank have
elevated Millard Durham, Cashier, to
be President of the bank, filling the
vacancy caused by the death of Charles
P. Lillie. Wayne Murray was elected
Vice-President and Paul Hahn, pre-
viously assistant, was given the
Cashier's position.
Marquette—The Soo Hardware Co.
has changed its name to the Soo-Mav-
quette Hardware Co. and do a strictly
wholesale business, covering the entire
Upper Peninsula through its traveling
representatives. The company has been
conducting a wholesale and retail busi-
ness at the Soo for the past forty-two
years and will continue its retail busi-
ness there.
Rockford—The Hanson drug stock,
recently disposed of at bankruptcy sale
has been purchased by P. J. Haan, Sam
Kron and J. & D. London, who will
continue the business under the style
of the Rockford Drug Co. The busi-
ness will be under the personal man-
agement of P. J. Haan, whose Grand
Rapids store will be managed by his
brother in the meantime.
Manufacturing Matters.
Grand Rapids—The Black Plumbing
& Heating Co., 16 Sheldon avenue, has
increased its capital stock from $10,-
000 to $25,000.
Detroit—The Todd Machinery Co.,
430 East Woodbridge street, has
changed its name to the E. F. Moor-
man Machinery Co.
Ishpeming—The Republic Iron &
Steel Co., has changed its capitaliza-
tion from $58,000,000 to $25,000,000
and 1,000,000 shares no par value.
Detroit—The Blank Motor Truck
Co., 2450 Buhl building, has been in-
corporated with an authorized capital
stock of 50,000 shares at $10 a share,
$5,000 being subscribed and paid in in
cash.
Detroit—The Iron & Steel Salvage
Co., Lynch Road at Mt. Elliott, has
been incorporated with an authorized
capital stock of $5,000, all of which
has been subscribed and paid in in
cash.
Detroit—The Art Forge Co., 1308
Gratiot avenue, has been organized to
manufacture and forge art material
with an authorized capital stock of
$25,000, $9,000 of which has been sub-
scribed and paid in in property.
Traverse City—Happy’s Tire Ser-
vice, 415 East Front street, has been
incorporated to deal in tires, auto ac-
cessories and parts, etc., with an au-
thorized capital stock of $25,000, $5,-
000 being subscribed and $3,000 paid
in in cash.
Pontiac—The Universal Oil Seal
Co., 57 Union street, has merged its
business into a stock company under
the same style with an authorized cap-
ital stock of $100,000, $25,000 of which
has been subscribed and $2,828.40 paid
in in cash.
Kalamazoo—Fred J. Hotop, 317
Church street, has merged his plumb-
ing and heating business into a stock
company under the style of the Fred
J. Hotop Plumbing & Heating Co.,
with an authorized capital stock of
$20,000, all of which has been sub-
scribed and paid in in property.
Pontiac—The Specialties Manufac-
turing Co., with business offices in De-
troit at 3761 Penobscot building, has
been incorporated to manufacture
lamps, loud speakers and other elec-
trical devices, with an authorized cap-
ital stock of $50,000, $40,000 of which
has been subscribed and paid in.
Grand Rapids — The Metalcraft
Heater Corporation, 22 Commerce
avenue, S. W., has been incorporated
to manufacture and sell heating ap-
pliances for automobiles, also other
accessories, with an authorized capital
stock of 82,500 shares at $4 a share,
$1,000 being subscribed and paid in in
cash.
Rochester
The National Knitting
Co., of Milwaukee, has purchased the
Western Knitting Mills here, and will
employ 200 men and women at the
start, increasing the number gradually
to 400. The Western Knitting Mills
May 15, 1929
failed in 1927, the bondholders starting
foreclosure proceedings and the Central
Trust Company of Illinois acting as
trustee. The concern was re-purchas-
ed by a committee of bondholders who
have retained it since that time.
Sweaters will be one of the articles
manufactured upon
tions.
Davison—John_ F.
resuming opera-
Cartwright, &2
years old, former banker, president of
the village and prominent Mason, was
killed instantly May 4 when he walked
in front of a Grand Trunk fast pas-
senger train at the State street cross-
ing. Eye witnesses stated the gates
were down, but Mr. Cartwright appar-
ently did not notice them. He had
just returned from St. Petersburg, Fla.,
where he spent the winter. Mr. Cart-
wright started a private bank in 1886,
which became the Davison State Bank
in 1895. He built the largest elevator
on the Trunk between Port
Huron and Chicago in 1894-95 and
was interested in the washing machine
factory and Davison cart works.
—_+-.+—_____
Late Business Changes From Ohio.
Chardon—Charles Betze has sold his
meat market to Frank Schinagle.
Cleveland—A
meat market has been opened by M.
Romey at 8214 Clark avenue.
Dayton—Chas. H. Cichanowicz has
Grand
modern grocery and
opened a grocery and meat market at
932 Leo street.
Fremont—A first class grocery and
meat market will be opened by August
Schneider on White avenue.
Toledo—The Seibert
Meat Market Co. has taken over the
grocery and meat market at 1478 No-
ble street from M. Wineberg.
Toledo—H. C. Bartley & Son, who
are in business on Cherry street, have
remodeled their
arranged the stock and fixtures in the
interior.
Grocery and
store front and re-
Toledo—The Berdan Co. has closed
its cash and carry branch at Huron
and Monroe street and has moved the
stock to Wayne street and Detroit
avenue.
Xenia—Earl B. Rakestraw has taken
over the grocery and meat market at
Home avenue and South Detroit street
from Andrew Hutchinson.
a
Gabby Gleanings From Grand Rapids.
Grand Rapids, May 14—The hard-
ware stock of the Balkema hardware
store, Wyoming Park, has been pur-
chased by George P. Brouwer, who
formerly was in the contracting busi-
ness. This stock will be conducted
under the name of Brouwer Hardware
by Mr. Brouwer’s two sons.
The hardware stock of H M. John-
son & Co., 12 Burton street, has re-
cently been taken over by I. C. Lam-
oreaux & Co. and moved to 1968
Division avenue.
A. P. Taylor, who was. formerly
connected with the Tisch-Hine Co..
has purchased the hardware stock of
Leo Leng, of Galesburg.
C. J. Farley & Co. have leased two
floors and basement (70 x 132) of the
Dort building, located at 415 Water
street, and will open a branch whole-
sale dry goods store at Flint about
June 1. The business will be man-
aged by A. A. Rooze, who has cov-
ered Southern Michigan for the past
three years for the Farley Co. He
will also act as house salesman. Five
traveling salesmen will be employed
by the branch house.
a
--—
Prarerintnnseeimenmnero ar MIE
--—
May 15, 1929
MICHIGAN TRADESMAN
5
Essential Features of the Grocery
Staples.
Sugar—Jobbers hold cane granulated
at 5.55 and beet granulated at 5.45.
Canned Fish—Fish packs are not in
great demand just now. Salmon, how-
ever, with warmer weather apparently
here, seems in a good way to gradu-
ally expand in movement. Sales at
prices under the prevailing market
have caused weakness to rule in this
item, keeping spot values below the
Coast level. Local buyers have shown
some interest in Columbia River Chi-
nooks, 1929 pack, and a good number
of orders have been reported con-
firmed. The expected advance over
opening prices has so far failed to ma-
terialize. Sardines are
though California ovals are firm, being
in small supply. ‘Norwegian sardines
show some weakness. The tuna mar-
ket is well maintained owing to a
strong statistical position. Fancy
white meat is scarce and in fair de-
mand.
Canned Fruits—Have suffered no
changes during the week. The peach
market is steady, demand being better
for choice clings than for other grades.
Hawaiian pineapple is in fair demand
sluggish, al-
for some grades and the market is firm.
Dried Fruits—A_ strong feeling is
apparent in the local market for dried
fruits and the tendency seems to be
definitely toward advances, although
they are slow to materialize and are
usually fractional. This tendency is
chiefly in Coast fruits; in those that
were affected by the killing frost of
last month, but it is probable that the
ultimate result will be a higher mar-
ket on the California
prunes, the spot market being closely
cleaned up, and operators being forced
to turn to packers for replacements,
underwent a %@%c advance at the
close of the week, the upward revision
affecting all sizes from 20s to 60s. The
smaller sizes were unchanged, but it is
felt that a higher range will be seen
before long on counts from 70 to 90.
Oregon prunes were neglected, demand
for this fruit being dull and the spot
market remains sluggish and without
alteration. The out-of-town trade has
shown a good deal of interest in Cal-
ifornia prunes recently and local chan-
nels have been moving a good volume.
Apricots and peaches did not improve
in demand, but on the other hand
there was no slackening. Assortments
of holders here are very much broken
up. Standard peaches are now almost
unobtainable. Extra choice and in-
deed, all top-grade apricots are in ex-
ceptionally light supply. Packers on
the Coast are carrying light stocks and
limited assortments in both of these
items. The raisin market was un-
changed last week, though the trend
is undoubtedly toward higher levels.
Upward revisions have been steady but
fractional only. Stocks are still plenti-
ful and the outlook not altogether
cheerful in spite of the damage done
by last month’s frost to the growing
crop of Thompsons. Currants are
sluggish and unchanged but steady in
tone: There is nothing new to report
on figs and dates.
Nuts—There has been no feature
really worth mentioning in the local
whole | list.
nut market this week. Trading has
been without life on the whole and
new developments have been few and
far between. Proposed tariff advanc-
es have stimulated buying in some
quarters but there has been no con-
certed rush and the turnover has not
been such that prices have fluctuated.
In shelled nuts there has been perhaps
a little more activity than in unshelled.
The manufacturing trade has shown a
little more interest in offerings and
some orders of fair proportions have
been put through, according to im-
porters. This is true of shelled al-
monds in particular. The trend of the
market on this item has been toward
higher quotable
changes have occurred this week. Non-
pareils have attracted the most atten-
In the unshelled nuts steady
prices have ruled without any altera-
tions throughout the entire list. Move-
ment has been hand to mouth, gen-
levels, though no
tion.
erally speaking.
Pickles—Dills and sours are the fea-
ture of the spot market, as packers all
over the country are nearly sold out
of dills and large sours are in short
supply everywhere. General conditions
in the pickle and condiment market
are unchanged since a week ago. Prices
hold about steady on the spot.
‘Salt Fish—Business in the local mar-
ket on salt fish has been slack during
the past week, but the undertone of the
market has been steady, owing to the
lightness of stocks on hand. Offerings
continue meager and most goods are
of inferior quality.
being caught on the East Coast are
being sold fresh and so far none has
salted.
stiff prices.
New mackerel now
been Fishermen are asking
A moderately heavy catch
is anticipated. The new catch of Irish
mackerel is also being sold fresh, none
whatever being salted. Prices on the
spot this week are without change.
—_~+2>___
Review of the Produce Market.
Apples—Northern Spy, $2.50 for No.
1 and $1.75 for No. 2; Baldwins, $1.75;
Idaho Delicious, $2.75 per bu. box;
Idaho Spitzenberg, $2.75 per bu. box.
Asparagus—Home grown, $1.25 per
doz. bunches.
Jananas—5'4@oc per lb.
Beets—$3.50 per crate for new from
Texas.
Butter—The market is weak and
lower. Jobbers hold prints at 44c and
65 Ib. tubs at 43.
Butter Beans—$2.25 per hamper for
Miss.
Cabbage—New from Miss., $3.25 per
100 Ib. crate.
Cantaloupes—$5.50 for Calif. pony.
Carrots—Texas, $3 per crate of 5
doz.
Cauliflower—$2.25 per doz.
Celery—Florida commands 65c¢ per
bunch or $4 per crate.
Cocoanuts—90c per doz. or $7 per
bag.
Cucumbers — $2.50 for 2 doz. box
from Illinois; $3.75 per bu.
Dried Beans—Michigan jobbers are
quoting as follows:
C BH. Pea Beans —.-_....-.--__ $9.85
Light Red Kidney —--..--.-_-_- 9.00
Dark Red Kidney ...-.-..______ 9.35
Eggs—The market is 1c higher than
a week ago. Jobbers pay 28c per doz.
for strictly fresh candled.
Egg Plant—18c apiece.
Garlick—23c per lb.
Green Onions—Shallots, 65¢ per doz.
Green Peas—$3.85 per hamper for
Calif.
Green Peppers—60c per doz.
Lemons—Ruling prices this week
are as follows:
S60 Sunkist = 2-00 $6.00
B00 Sunkist 60 6.00
S60 Red Ball 24 6.00
300 Red Ball 2.2 6.00
Lettuce—In good demand on the
following basis:
Imperial Valley, 4s and 5s, crate $4.50
Iimperial Valley, 6s __--____-_____ 4.00
Hot house leaf, per Ib. -_________- « 20c
Limes—$1.25 per box.
Mushrooms—65c per Ib.
Oranges—Fancy Sunkist California
Navels are now on the following basis:
20 $7.00
60 6.50
AG 6.50
Oe 5.25
UG 4.75
OS 4.75
Oe 4.50
S24) ee 4.00
Onions — Texas Bermudas, $2 per
crate for yellow and $2.25 for white.
Parsley—75c per doz. bunches.
Pieplant — Home grown is now in
market, commanding $1.50 per bu.
Poultry — Wilson & Company pay
as follows:
Peavy fowls 229-29 2. 30¢
Pit fil aie
Radishes—60c per doz. bunches.
Spinach—$1.85 per bu.
Strawberries—$6 for 24 quart crate
for Aromas from Ky., Klondyks, ditto,
$5.
Sweet Potatoes — $3 per hamper
for kiln dried Jerseys.
Tomatoes — $1.25 for 6 lb. basket
from California.
Turnips—75c per doz. bunches for
llorida.
Veal Calves — Wilson & Company
pay as follows:
Baney 2 20c
Geog 2 l6c
Medium 9 (00 2 13c
Poot 10c
Gabby Gleanings From Grand Rapids.
Earl H. Dickey, connected with the
Michigan Bell Telephone Co., for
twelve years and until recently local
manager, has resigned from the utility
corporation to become special agent in
Grand Rapids for the Mutual Benefit
Life Insurance Co., of Newark, N. J.
Mr. Dickey in his new capacity will be
associated with Carroll H. Perkins,
Frank F. Ulrich, A. H. Kollenberg, J.
D. Hibbard, Paul P. Rohns, J. F. New-
hall and R. R. Stotz with offices at 433
Michigan Trust building. Mr. Dickey
came to Grand Rapids from Detroit
six years ago to become manager of
the local exchange. A year ago he was
promoted to the position of division
commiercial representative in charge of
public relations. Johnson & Clark of
Detroit are state agents for the Mutual
Benefit Life company.
John H. Millar (Putnam Candy Co.)
was taken to Boldgett hospial May 8,
where he was operated on by Dr.
Hutchinson for an obstruction of the
pancreatic gland. The operation was
an exceedingly critical one, but John
rallied quickly and is now taking nour-
ishment, which leads to the belief that
he will have a complete recovery.
Local jobbers appear to be pretty
well agreed that they will discontinue
the sale of cigarettes when the new
tax law goes into effect Aug. 26. They
cannot afford to hire forces of girls to
tear the goods apart when they come
in and affix the stamps. Beside the cost
involved in affixing the stamps, every
house handling cigarettes would be
compelled to invest several thousand
dollars in stamps, counting the stamps
which would have to be kept on hand
and the goods unpaid for in the hands
of customers bearing stamps affixed by
the jobber. The manufacturers refuse
to have anything to do with the stamp-
ing feature created by the Michigan
Legislature. It is expected that the
manufacturers will resort to the Su-
preme Court and undertake to secure
an injunction holding the law in abey-
ance until it can be submitted to the
voters of Michigan by referendum vote.
What the outcome of the vote wou
be no one ventures to predict. It
would disclose which is in the majority
—non-smokers or addicts to the vice.
Graham Farley has been elected a
director of the Furniture Capital Air
Service, which is now officered as fol-
lows: President, Jack Byrne; Vice-
President, Flovd Becker; Secretary and
Treasurer, Ingrete Magnusson. The
company has eight planes in constant
use at its airport.
———_+--oo————_
Hotel Now Electrically
Equipped.
Chippewa
With the installation of an entire
new refrigeration system, the Chippe-
wa Hotel has reached a high point in
the attempt to maintain and up-to-date
standard in equipment and facilities.
The new automatic system, together
with the large water softener, electric-
ally operated laundry, new hot water
equipment, and many other appliances,
makes the Chippewa one of the most
modern hotels in this section of the
State.
in Western
It is one of the very few hotels
Michigan which is com-
pletely served by electrical refrigera-
tion.
The new system, entirely automatic
in its action, works efficiently in pro-
viding a dry cold for the main and
auxiliary cooling boxes and maintain-
ing an even temperature of water in
drinking fountains.
There are a number of units through-
cut the large basement of the hotel,
each with its special duty to perform.
Each drinking fountain is served by a
apparatus, as is each
special storage
box. The main refrigerator is served
by the largest unit of the system which
provides “a constant temperature of
from 36 to 40 degrees.
feature
The
electrical operation does away with the
Perhaps the biggest single
of the new order is sanitation.
dirt and disorder of an ice system 01
so large a scale, and allows sanitary
conditions at all times. The two large >
coolers are clean and white, spick and
cold
which the new system provides, does
span in appearance. The dry
away with sweating of foods stored
in the coolers. Meats and vegetables
remain perfectly dry, no matter how
long they are stored, and this condi-
tion prevents the formation and work
of harmful bacteria.-—Manistee News-
Advocate.
—_»2.__
Men flatter merely to protect them-
selves from women who flirt.
——__~+ ++
Many a worthless man has a good
disposition.
6
MICHIGAN TRADESMAN
May 15, 1929
The Traveling Man and His Rrecrea-
tions.
When the average business or pro-
fessional man goes home to tell his
wife that he has been elected a dele-
gate to go to Atlantic City, or some
other place, to attend the annual con-
vention of his business organization,
trade association or fraternity, nine
times out of ten friend wife decides to
go to that particular place at the same
time.
“hubby” is an upright man and a good
citizen, and that everything will be all
right, but just the same she wants to
go and to make sure that his hours of
leisure are securely guarded.
She may be confident that her
There is in this country a vast army
They are of all
Invariably they are well dress-
Many of
of traveling men.
ages.
ed and pleasant mannered.
sufficient amount of
money at all times to their
These men stay at
hundreds of hotels all over the coun-
try. When the day is done, and their
writing is out of the way, their orders
stain of the day’s
them have a
satisfy
needs and whims.
sent in, and the
travel removed, they are free to spend
the evening hours as they choose.
Many of these men are away from
home thirty to fifty weeks a year.
They spend many Sundays and _ holi-
days on the road. Often, there is no
one to whom they are obliged to re-
port as to where they are going, or
when they will get back. There is no
one to insist upon any special hour for
them to arise in the morning, or to
question them as to what time they
go to bed.
The traveling salesman, frequently,
has been represented on the stage and
screen, in print and legend, as a mod-
ern incarnation of the “Old Boy” him-
self. There are suggestions that he
has a wife in town, a poker
game every night, a convenient mem-
ory about wedding vows, and a mag-
nificent thirst for liquor. In short, he
is frequently regarded as a pretty good
every
fellow to keep away from if one is to
preserve one’s reputation.
In my thirty years on the road, I
have come in close personal contact
with thousands of traveling men. As
declare that
are the
a class, I am ready to
traveling salesmen, morally,
equal of any other class of business
men in the Many men are
moral because they have no opportun-
ity to be otherwise. The traveling
man has the greatest opportunity to be
otherwise. But take him on the aver-
age and he is clean, honest, faithful,
intelligent, friendly and
Often offended, or insulted,
world.
industrious,
generous.
on business calls, he goes his way and
gives his best to the next call that he
makes.
It would be interesting if one could
have the figures as to how many trav-
eling men spend their evenings at the
theater. Some hotels provide a room
where a friendly game of cards may
be played to help evening.
Many thousands of these games are
played without any stakes or at least
pass an
very modest ones, where it costs the
losers about the value of a theater
ticket.
The average traveling man is moral
for two reasons. First, he is built that
way, and second, if he is to stay on
the road, he must be. We have no
figures, but I venture to say that, if
you could ask the hotels, you would
find there are more traveling men who
eat their breakfasts before 8 o'clock,
than after that hour, and that, of all
meals served before 7 o'clock, 90 per
cent. are to traveling men. This means
that he has gone to bed early and is
ready to tackle his job at the “crack of
dawn.” Go to any railway station and
you will find that the majority of the
One cannot
do this for any length of time and be
a “night hawk” too.
early riders are salesmen.
Recently, a dinner was held in New
York City in connection with our cam-
paign to provide a National home for
traveling Four of the oldest
traveling men in the country attended.
One was 92 years old and had been
traveling for 68 years and was still
Another, 86 years old, had
been on the road for 55 years for one
men.
doing so.
house and was still on the road. Two
others were 85 years old, still traveling,
been
The hardest
in fine health, and had seven
times around the world.
task the committee had was to select
the dean of America’s traveling men.
There were so many to choose from
and all “going strong.”
No man who does not take the best
of care of himself can stand the strain
of the traveling man’s life for many
years.
I do not think, as a class, that the
traveling men are any more religious
than any other class of business men.
3ut I do know that many of them
drop into church when they are on the
I wonder if any or-
ganization such as the “Gideons,” com-
road on Sunday.
posed exclusively of traveling men,
exists in other lines of business?
Sunday on the road is hardest to
pass. For many years some of my
business friends have been kind enough
to invite me to spend the day with
them. Some come around and take
me for an afternoon ride in their cars.
The average man of my calling does
not carry golf clubs. But I have known
of golf clubs being supplied to travel-
ing men who wanted to play.
To most men, Sunday is clean-up
day. Odds and ends of correspondence
which have been left over during the
week, important but not urgent, are
usually disposed of on Sunday. Letters
are sent home to the family, and the
formulation of plans for the following
week is undertaken.
It is not my intention to put wings
on the shoulders, or “halos” on the
I know there
are some who transgress every law of
ethics and who break all of the ten
commandments. But my observation
is that men who do, seldom grow old
in the service. They do not command
the respect of their fellows.
The average traveling man’s home
is a place of contentment and comfort.
His children are as well clothed, edu-
cated and trained as the children of
other business and professional men.
Much of the credit for this is due to
the wives of the traveling men. The
care of the home and the children falls
heads of traveling men.
largely upon the wives, anyway, but
particularly so in the case of the wives
of traveling men, because of the en-
forced absence from home of the man
of the family. Seymour N. Sears.
——_++2>—__
Sidelights on Two Pioneer Plaster
Mill Operators.
During the second quarter of the
past century when the hamlet known
to but a few people of the world as
Grand Rapids, was beginning to attract
attention, J. W. Converse, a capitalist
of Boston, purchased a tract of land
on the West bank of Grand River. It
extended from Bridge street on the
North to Butterworth avenue and from
the river bank one-half mile West. He
paid a nominal sum for the property.
Before the close of his life, a score or
more years ago, his investment had re-
paid him handsomely. Mr.Converse had
hoped to witness the development of
the West side is the most important
section of the city. He purchased the
plant of the Grand Rapids Plaster Co.
and expended liberal sums in the de-
velopment of the property. He erected
a block of stores and apartments on
Bridge street, which were burned in
1873, and also residences for sale or
to rent at different points on the tract.
With a man named Livingston he en-
gaged in the business of building ships
for service on the lakes and on Grand
River near Eastmanville. For many
years William Hovey, an architect and
contractor, was employed in the capac-
ity of manager of the Converse inter-
He was ably
qualified to perform the tasks he had
undertaken in the interest of Mr. Con-
verse. A bridge was erected
Grand River at Pearl street under his
direction and the plaster mills were
ests in Grand Rapids.
over
operated profitably. Gypsum was sold
in rock, calcined or ground, as desired.
It was quite widely used by farmers as
which tests
proved in the course of time it was
glass
used it in casting plates for mirrors.
a fertilizer, for purpose
worthless. Manufacturers of
Mr. Hovey was a devout adherent
of the Baptist faith.
vices freely to the Baptist society dur-
He gave his ser-
encompassed in the
first Fountain street
He inspected every detail of
ing the period
erection of the
church.
the work done while so employed. The
interior of the edifice was constructed
largely of black walnut. Mr. Hovey
sought for materials which would sup-
ply a permanent finish for the wood-
work. Many experiments were made
before Mr. Hovey obtained
which, when applied, remained attrac-
tive during the life of the building. Mr.
Hovey induced John Mowatt to de-
sign and construct the pulpit furniture
and donated it to the society.
results
Mr. Hovey was a negotiator with
the Phoenix Furniture Co. for the site
upon which that corporation located its
factory. He also obtained from prop-
erty owners a considerable part of the
right-of-way into the city for the Kal-
amazoo-Allegan & Grand Rapids (now
New York Central) railroad.
The first telephones used in Grand
Rapids connected Mr. Hovey’s office
in the city with the mills of the Plas-
ter Co.
Godfrey, White & Co. (Freeman
Godfrey, George H. White and Silas
Godfrey) operated plaster mills, erect-
ed buildings for business purposes,
built a railroad and actively engaged in
politics. White was elected Mayor of
the city in one of its juvenile years
and served a term as a member of the
State Legislature. Freeman Godfrey,
never an office seeker, active in coun-
cils of the Democratic and Greenback
parties, was a devoted admirer and
supporter of James B. Weaver and
later of William Jennings Bryan in
their several campaigns for the presi-
dency. Silas Godfrey was sympathetic,
but not very active in support of his
The firm
desired shipping facilities for its plas-
The Grand Rapids & In-
diana railroad had planned to build its
tracks West of the black hills to the
river bank and cross the stream near
the Godfrey mills. The firm gave the
corporation substantial support. Later
the company decided to change its
route from the city limits to its depot
grounds and construct its tracks near-
ly one mile East of the line which had
been chosen in the beginning of its
enterprise.
brother’s political ventures.
ter mills.
Godfrey, White & Co.’s protest was
not heeded.
A. H. Morrison and his associates
had constructed and were operating a
railroad (the Chicago & Michigan
Lake Shore) between New Buffalo and
Holland and had commenced work on
an extension of the line North to Mus-
Godfrey, White & Co. decided
to build a road between Grand Rapids
and Holland to connect with the Mor-
kegon.
rison line. Such a connection would
afford a direct outlet for the output of
their plaster mills. Eventually Mor-
rison acquired the property. It is now
and has been for many years a link in
the Pere Marquette system.
The Godfreys and White erected the
cut stone buildings which bear their
names on the Southwest corner of
Monroe and Ottawa avenues.
The buildings on the South side of
Ionia avenue, extending from Monroe
to Louis, were erected by the God-
freys.
May Godfrey, the only survivor of
Freeman Godfrey’s large family, re-
sides in the former residence of Dr.
Willard Burleson on Plymouth Boule-
vard.
Mrs. C. B. Judd, a daughter of
George H. White, spends the summer
months in Grand Rapids and the win-
ters in California.
Arthur Scott White.
——_+- >
You are the builder of your own for-
tune. The mark you have set is the
plan by which you work. The blocks
with which you build are the present
An hour misspent to-day is a
block mislaid that must be turned out
and replaced to-morrow. An hour im-
proved to-day is a block laid trim and
true, that may be forgotten but that
will stand the ravages of the storm
through all the future.
hours.
oes
Every man must live with the man
he makes of himself; and the better
job he does in molding his character,
the better company he will have.
sea PIER
os
ee nC eee
—
May 15, 1929
MICHIGAN TRADESMAN
Items From the Cloverland of Michi-
gan.
Sault Ste. Marie, May 14—That the
Soo is a healthy place in which to live
is evidenced by R. N. Adams, who
celebrated his 85th birthday Monday.
It is fifty years ago this month that
Mr. Adams arrived here with his fam-
ily. In that half century he has been
an active and useful member of this
community. The Soo was only a small
village when he arrived. For several
years he conducted a dairv farm, which
has since been laid out in city lots and
subdivisions. Aside from his business
life, Mr. Adams served the city in
many capacities. He was _ secretary-
treasurer of the Agricultural Society
for several years and was also a mem-
ber of the Board of Education for ten
years, signing five of his children’s
diplomas. He represented Chippewa
county in the lower house of the Leg-
islature for two years and was active
in the construction of the Central
Methodist church. For many years he
was president of the hospital board. He
built the Adams building, known as the
Soo sky scraper, the tallest building
in the city. June 18, 1917, Mr. Adams
celebrated with his wife their golden
wedding anniversary. Mrs. Adams
died July 18, 1921. Among the rela-
tives to help celebrate his birthday are
his daughter, Mrs. W. F. Ferguson, of
Milwaukee; Mrs. A. H. Miller, of Glad-
stone, and his son, Clement, of Calu-
met. Mr. Adams is still in the best of
health, keen and active, daily spending
his mornings at his office and in the
afternoon he drives his automobile out
to his ranch on Seymour Hill, where
he has a garden and some live stock.
He is known here as the Soo’s Grand
Old Man.
Sears, Roebuck & Co. will open their
new store here on Saturday, May 18.
E. J. Reilly is to be the new manager.
Several carloads of merchandise are be-
ing unloaded this week from Traverse
City, where the company retired from
business after an experience of a few
months with a loss of $50,000.
The new hotel at Marquette is pro-.
gressing rapidly. The roof will be on
by June 1. The interior will be finish-
ed by August 1, which will leave five
months for the completion. It should
be ready for occupancy by Jan. 1.
‘Never hesitate to ask for advice.
Everybody likes to give it.
Cameron Bros. & Co., the popular
meat merchants, have installed electric
refrigeration, which will be a big asset
to their business during the summer
season.
George Gilhooley ,aged 54, one of
our well-known business men, died
Saturday at the war memorial hospital.
He had been in failing health for the
past two years and early in March was
taken to the hospital. Mr. Gilhooley
came to the Soo twenty-six years ago
from Manistee. He established a
decorating business and was very suc-
cessful. He was a member of the Ki-
wanis Club, the Elks and the Knights
of Pythias. He is survived by his
widow, one son and one brother. The
funeral was held ‘Sunday at the St.
James church.
It is announced that the State ferries
will not stop at Mackinac Island this
season, as they did last year. Many
complaints were sent into the highway
department on account of the extra
half hour delay in making the stop at
Mackinac Island: besides the business
did not warrant the additional time and
expense. The State highway depart-
ment is making arrangements with the
Island Transportation Co. for addition-
al trips of the steamer Algomah_ be-
tween Mackinaw City and St. Ignace
and the Island during the tourist rush
period from July 1 to Sept. 29.
Unless a man honestly tries to im-
prove himself and his work each day he
does not know what real happiness is.
William G. Tapert.
Salesmanship in High Places.
The Prince of Wales is evidently a
salesman of parts as well as an adver-
tiser of no mean ability. He won the
title of the Empire’s Greatest Sales-
man in the role of advance agent, trav-
eling throughout the empire as a royal
ambassador of good will for the United
Kingdom and its industries. Lately
he has been confirming his claim to
that title by telling the home mer-
chants how they lose sales by failing
to consult the habits and idiosyncrasies
of their possible customers; and the
chorus of approval that has greeted his
remarks sounds like the echo of a pal-
pable hit rather than the emotional re-
sponse of loyal subjects. The idea is
not strikingly original. It is to be
found in another form in the legends of
the Black Hole of Calcutta seventy-
two years ago. It has been flaunted
in stories of ignorant trade definance
of local taboos in the use of colors,
materials, and shapes. The prince has
merely used his exalted position as a
medium through which to give the
widest currency and effect to a homely
rule of commerce that has been hon-
ored in the breach in spite of admoni-
tion less auspiciously heralded than his.
The peculiar timeliness of his remarks
adds, also, to their scope, a fact which
will not fail of attention in this coun-
try. For while the prince was address-
ing himself to what he himself had
seen of foreign British trade, his criti-
cism is pertinent to our own increas-
ing understanding of the consumer's
importance as a pilot to production.
Everything he said may be boiled down
to the sentence, Know the final mar-
ket for your goods and make what the
people want rather than what you
think they can be made to want, which
is the key to modern successful pro-
duction in every line. We need no
witness of alien customs to bring this
lesson home. But some things even
a prince can help a democracy to fully
realize.
—_+22>—___
The Louisville Data.
It should be possible to get a lot of
material advantage out of the Louis-
ville grocery survey, especially if some-
one with the right sort of qualifications
will analyze the figures, once they are
all compiled, and teach dealers and
merchants how to make the most of
them. The trouble with many jobs
of this kind is that they turn out to be
little more than statistical orgies.
Judging from the preliminary report
of what has been done at Louisville
this danger is likely to be avoided in
the present case, the disposition being
strong to break all the data obtained
down into workable classifications. The
mass is so great, however, that confu-
sion will ensue if determined effort is
not made to weed out the negligible
and apply the salient to practical ends.
—_2>+>___
You cannot get rid of obstacles by
ignoring them any more than you can
solve problems by forgetting them.
———_.+>—____
Balloons and tramps have no visible
means of support.
Lazines isn’t exactly a crime—but it
is the next thing to it.
Settle this matter of family
protection for all time by
naming The Michigan Trust
Company Executor and
Trustee under your Will-Now
The MICHIGAN TRUST Co.
GRAND RAPIDS
Living Trusts Serve a
Dual Purpose
Voluntary or living trusts re-
lieve the creator from financial
burdens and at the same time fa-
miliarize him with the ability of
the Trust Company to administer
his estate in the event of death.
Men of means who seek retire-
ment and recreation after many
years of confining service are turn-
ing more and more to Trust Com-
panies, which is indicated by the
marked increase in the number of
voluntary trusts created in the past
few years.
FPRANO Rarios [RUST [OMPANY
SENATE NEVER CHANGES.
Thomas, the ever-aniusing cartoonist
of the Detroit News, pictured Monday
an angry, suspicious farmer, reading a
newspaper, chin in air, saying: “I won-
der what this debenture is, that I ain’t
goin’ to git!”
A combination of incapacities voted
last week to give him his mysterious
nostrum.
There was the incapacity of the
United States Senate known of all men
since the formation within it of fhat
third party, called Progressive-Repub-
licans.
There was the incapacity of the Dem-
ocrats, of all but four turned
their backs upon historic party prin-
ciples and voted dumbly for a bounty.
There the utter inca-
pacity to lead on the part of the official
‘Yeader;’ James Watson
whom
was finally
Republican
of Indiana.
The
Senate.
party in our
Their block being rebellious instead of
constructive simply blocks action and
breeds futility. They have no definite
political policy or voters or party back
Progressives hamstrung the
There is no place for a third
governmental scheme.
of them to give them restraint or re-
sponsibility. They are mavericks. They
use the name Republican to get in on,
and, once in, betray it as they did last
week. They are the most costly and
useless part of our governmental ma-
chinery.
Consider the course of Borah, the
Progressive! Friend, defender, cham-
pion of Hoover, creator of the extra
session for farm relief, is he restrained
by any of these decent obligations? He
is not. His ingrained and persistent in-
stability lets him coolly knife his party,
his program and his President. Con-
sider, too, the fool speech of Hiram
Johnson. U
Even more deeply set than the in-
capacity of the Progressives is that of
Since its defeat
its leaders have been exhorting it and
the Democracy. last
reorganizing it upon “basic Democratic
principles.” Even Governor Smith, who
dumped a few of the more inconven-
ient of these principles overboard dur-
ing the campaign. has been preaching
the necessity of reviving and sticking
to “fundamental Democratic doctrine”
and “historic Democratic precepts” if
Democratic success in
So has Governor Roose-
there is to be
the future.
velt. So have Chairman Raskob and
Jouett Shouse. Yet on the very first
opportunity the Democracy, which has
fought subsidies and bounties since the
beginning of time, votes triumphantly
for the export bounty labeled “de-
benture.” They know that a Presiden-
tial veto is in certain prospect, but they
abandon party faith and public re-
sponsibility simply to “put the Presi-
dent in a hole.”
Why didn’t they take him into camp
instead? Why didn’t they welcome his
opposition to bountyism as conversion
to Democratic dogma? Thus could they
convinced the country of their
sincerity. Thus could they have re-
established a real Democratic principle
and save their party from being brand-
ed with one more economic heresy.
So great are the incapacities of the
have
MICHIGAN TRADESMAN
Progressive-ridden Senate and_ the
Democracy that the sheer incapacity
of James E. Watson of Indiana has
been lost sight of. Seniority, that ob-
stacle to all true competency, made
Watson “Republican leader in the Sen-
ate.” He is no leader; he is and always
has been merely a fixer.
has not the ability to pick up the vote
or two that would have last
week’s rebuff to sound sense and the
President. Furthermore, there is no
personality in the Senate more repel-
lent than Watson’s to the Progressive
group from which those votes must
come. Watson still stands as a sign
and symbol of the steam-roller which
he ran over the Roosevelt Republicans
in the standpat convention of 1912. A
more liberal Republican, some one who
stands near the edge of the split be-
tween the bloc and the party, and,
above all, some one of character and
He simply
saved
ability might well have been able to
hold at least two of the bloc in line.
There should be a new Republican
leader in the Senate. There should be a
leader who has friendly faith in the
officially
should
instead of
There
Administration,
converted hatred of it.
be a leader who can lead.
Of course there won't be. The Sen-
ate never changes. It is not only in-
competent but arrogantly proud of
being incompetent.
Hoover now has a fight
The farm lobby, which
President
on his hands.
is as active and as powerful as the
religionist Prohibition lobby, has de-
vised the debenture heresy, cracked the
whip and got it into the bill by playing
on Senatorial incapacities. But it must
not stay there. The farmer for his own
sake must not be allowed to “git it.”
We hope that the President will stand
firm and veto all farm relief if the de-
May his
and
benture clause still stands.
dependence upon the efficiency
good sense of the House permit him
to defeat the incompetent Senate!
lie eetearetceeaaecemmmannte
THE FARMER’S OPPORTUNITY.
Some economists assert that such
hardship as has recently prevailed as a
consequence of unemployment has been
the white
collar men released from clerical and
felt almost exclusively by
minor executive posts through business
mergers now being accomplished on all
sides. And it has been said that men
who haven't become specialists of one
sort or another will sooner or later
find their great economic opportunities
and real happiness through a return
to the land.
The rush to the cities, as some ob-
servers see it, has been overdone. It
has been one of the results of the mood
of jazz now waning. On the farms,
for example, one can have open skies
and fresh air for more than two weeks
in a year. But the land offers much
more than this, if we are to take the
word of Thomas D. Campbell, presi-
dent of the Campbell Farming Co.,
which cultivates tracts of millions of
acres in Montana in a scientific fashion
and makes a great deal of money.
In a general statement relating to
the condition and prospects of agri-
culture in the United States, Mr.
Campbell says in part:
“I am convinced that our farm prob-
lem will be solved ultimately by the
business men and engineers. The en-
gineer and industrial chemist will do
for agriculture what they have done
for other industries. It will not be long
until many products will be made from
material now wasted on the farm.
“There is no industry in all the world
to-day which offers the opportunity for
cost reduction that we have in agri-
culture. This does not mean that all
farms must be large farms, but it does
mean that all farms must use modern
equipment. The great steps made in
reducing the cost of production through
the use of modern machinery are only
the beginning. Plowing will soon be
completely revolutionized. We have de-
veloped a method of windrow harvest-
ing by combines which has eliminated
most of the objections to combine har-
vesting. We have recently patented
a device for drying grain as threshed,
eliminating the danger of loss in tran-
sit from excessive moisture and giving
the
the farmer
shipping point. There will be millions
a higher price from
of small farms always, but they will be
of economical size. Economical units
have been established for many years
in industry, and the engineer will es-
tablish economical units in agriculture.
“My associates and I believe the big-
gest industrial the
United States to-day is in agriculture.
opportunity in
Land can be purchased almost any-
where in the United States at prices
much below its real value.”
This has a far less dolorous sound
than the speeches by farm bloc leaders
in Congress. But Mr. Campbell isn't
in politics. He actually lives on the
land.
The origin of jokes is always a fas-
cinating subject. In attempting to trace
the identity of the first man who made
some sort of wisecrack about his moth-
er-in-law W. Branch Johnson, who re-
cords the results of his researches in
The Nineteenth Century and After,
proves this in an unusual way. For
the mother-in-law joke, he has dis-
covered, is deeply imbedded in racial
history.
Among primitive tribes the mother-
in-law is generally the object of a strict
Her
lowed to have anything to do with
her under any conditions, to see her or
Death has often
been the penalty for breaking this rule
and among many uncivilized races the
penalty even now is banishment from
the tribe.
taboo. son-in-law is seldom. al-
to speak with her.
The force of this taboo, even when
it is no longer enforced, is shown in
many curious ways. In New Britain,
an island Northeast of New Guinea,
a man’s most solemn oath is, “Sir, if
I am not telling the truth may I shake
hands with my mother-in-law.” Among
the Kulin tribe in Australia it is be-
lieved that if a man spoke to his moth-
er-in-law her hair would turn white.
In the Banks Islands a man will not
follow his mother-in-law along the
beach until the tide has obliterated her
footprints, while on the Island of Loh
if a man is forced to pass his mother-
May 15, 1929
in-law he must crouch and she must
crawl on her hands and knees.
Similarly the old taboos are often
found in force among African tribes
and even among American
The Navahos of New
told, believe that both
mother-in-law will be
Indians.
Mexico, we are
a man and his
struck blind if
they so much as look at each other,
while an Apache Indian would go to
any extremity to avoid meeting his
wife’s mother face to face.
In the civilized age in which we live
we no longer abide by the rules our
ancestors may have formulated. Never-
theless, our modern attitude toward the
mother-in-law, Mr. Johnson suggests,
is in part at least a relic of this primi-
tive taboo. Unable to avoid our moth-
ers-in-law, we take our revenge by
making jokes about them. If this
reasoning is correct, it is a sign of
progress that the mother-in-law joke
is not so prevalent as it used to be.
DRY GOODS CONDITIONS.
The appearance of fair and warmer
weather during the week had pretty
much the effect on retail trade that was
expected. Where and when weather
conditions were favorable, sales rose
to the best since the warm spell early
in April. Advices from other cities
agreed with the reports received from
local retailers that volume gained im-
mediately with the advent of sunshine.
Special merchandise attractions of the
month are well patronized, but the de-
mand is particularly good for
offerings of a*seasonal character.
A well-rounded idea of retail results
for April is possible now that the Re-
serve Board figures on department
store sales are at hand. These show
that the gain was about 3 per cent.
over April, 1928, with the daily average
1 per cent. higher. The latter computa-
tion is more acceptable because the
month this year had one more business
day.
new
This report made it plain that the
reports of spotty trade were not exag-
gerated. Of the 464 stores reporting,
236 had less business than last year, as
against 228 that forged ahead. Even
in the Chicago and New York reserve
districts, where the total increases were
highest, more stores lost volume than
gained it. However, only the Atlanta
and San district reported
declines in the aggregate.
Toward the close of last week the
wholesale merchandise markets found
demand a little more active but with
plenty of room for improvement. It
is generally felt that the gain in retail
shopping will be reflected in the mar-
Francisco
kets rather quickly because the stores
shut down on orders abruptly when
weather conditions turned unfavorable,
and are therefore not carrying exces-
sive stocks. --.
The average man believes in future
punishment—for his neighbor.
May 15, 1929 j
OUT AROUND.
Things Seen and Heard on a Week
End Trip.
Grand Rapids’ newest millionaire,
Claude Hamilton, has recently installed
a new desk in his office in the Grand
Rapids Savings Bank building which
embodies the only visible reminder of
the Honduras Timber Co., which was
organized in this city about 1883 by
Lewis H. Withey, James D. Lacey,
Anton G. Hodenpyl, T. Stewart White,
Chas. W. Mills, I. M. Weston and
others. The company was capitalized
at $125,000, all of which was lost in
undertaking to bring mahogany tim-
ber from Honduras to this country. A
liberal concession covering many
square miles was obtained from the
government of Honduras and Mr.
Mills located in Honduras to manage
the operating end of the business. The
failure was due to the fact that ma-
hogany trees were few and far be-
tween, to local revolutions, to fevers
peculiar to the tropical zone and to
the fact that employment was uncer-
tain and not dependable, due to the
rigid observance of two or three re-
ligious holidays every week by the
natives, who are Roman Catholics.
Mr. Mills died as the result of the
fever and his remains had to be buried
in Honduras. Henry Seymour, who
recently died in the Canal Zone after a
residence there of about twenty-five
vears, was with Mr. Mills, but closed
up the business—what little there was
left of it—after Mr. Mills died and re-
turned to this country. The only re-
minder of the undertaking was a ma-
hogany board, over three feet wide,
which was sent to Mr. Withey, who
kept it in the basement of the Michi-
gan Trust Co. building for more than
thirty years. Before he died, he pre-
sented the board to Mr. Hamilton, who
recently had it installed on the top of
the new desk above referred to by his
friend, Joseph McCarger, of the Stow
& Davis Furniture Co. He is naturally
very proud of his possession, which
represents all that was left of $125,000
contributed by Grand Rapids men who
confidently expected an altogether dif-
ferent outcome.
About twenty years later another
company of Grand Rapids men made
a similar undertaking, with the same
result. The company was headed by
Charles R. Sligh and E. H. Foote. Mr.
Sligh visited Honduras during the time
the company was undertaking to
operate there and related the following
story peculiar to Honduras conditions
on his return: A local revolution broke
out on the coast and the general in
command made a requisition on the
general in the interior for fifty volun-
teers. They arrived on the coast about
a week later, tied to a rope, and bear-
ing the following message from the
general in the interior:
“Tf you want more volunteers, send
back the rope.”
There was never any intimation of
graft in either of the above undertak-
ings. Good men, banded together for
a perfectly laudable purpose, embarked
in projects of which they had no inti-
MICHIGAN TRADESMAN
mate knowledge and, naturally, failed
because of their lack of knowledge.
Four or five years ago I received a
call from a leading citizen of Guate-
mala City, who held a concession from
the officials of Guatemala to cut and
market all the mahogany timber in that
country. I took him down to Mr.
Sligh, who listened to the gentleman’s
story with great interest. At the con-
clusion of the recital, Mr. Sligh re-
marked: “I have given the subject of
marketing mahogany from Central
America much serious consideration,
because I realize that you have a mine
of wealth in your mahogany timber.
Grand Rapids furniture manufacturers
would be glad to buy every tree you
can deliver in the log at New York or
- New Orleans, but we cannot go down
there and cut the trees. Northern
people cannot withstand the heat, bugs,
reptiles and the tropical fevers, due to
your marshes and swamps. I have
tried the experiment in Honduras and
I know the difficulties which stand in
the way. We could, as you say, or-
ganize and finance a company to ac-
complish the result under considera-
tion, but your people have no con-
fidence in us and we have no con-
fidence in your people. Until the pres-
ent era of suspicion can be supplanted
with an era of confidence and mutual
co-operation, I am afraid that your
case is hopeless, so far as working
with Americans is concerned.”
I sometimes meander in the realm of
speculation and undertake to estimate
how much money has been sent out of
Michigan during the past fifty years
to further schemes originated in the
fertile brains of ambitious promoters
—money which never came back to the
original contributors. As near as I
can compute, it is not a penny less
than a billion dollars. This constant
drain on the resources of the people
is not spasmodic. It is a continuous
operation, working day and_ night,
week days and Sundays. It is peculiar
to all classes, from the millionaire in
his office to the preacher in his study
and the hod carrier in his cabin. It
covers every phase of human endeavor
and mental ingenuity. It is promoted
by men in all the walks of life—from
master crooks like Harrison Parker
and Colfax Gibbs to foreign born
novices who cannot speak the English
language with any degree of accuracy.
Mining schemes are not so much in
evidence as they were a few years ago,
but oil prospects are now being pre-
sented with great prodigality.
of the wells which are described in
glowing language by wily promoters
have no existence and never will
have except in the crafty minds of the
scoundrels who prey on the credulous
people to be found in every commun-
ity. Specious timber investments are
still presented, but are not nearly so
numerous as the real estate proposi-
tions which purport to come from
cities already in existence. In many
cases later inspection of the premises
disclose the fact that the lots are in
the center of swamps or at the bottom
of lakes or bays. Only a few years
ago a swamp not far from Grand Rap-
Many
ids, worth absolutely nothing, was
platted into lots running five to the
acre, and all sold at $200 apiece to
anxious purchasers who literally climb-
ed over each other in the attempt to
secure the choicest selections. When
Fruitvale was platted some years ago
by Harrison Parker the Chicago
Tribune published full page advertise-
ments showing beautiful homes, with
paved streets and stone sidewalks,
with fountains playing at street inter-
sections. This was fifteen or twenty
years ago, but none of these features
which were played up so prodigally by
an irresponsible newspaper are yet in
evidence.
One feature of the investment busi-
ness which I have never been able to
understand is the which
people generally—and I confess I am
a high private in this class of fools—
place confidence in strangers and lend
their names and money to projects
which are altogether too alluring to be
true. So long as this condition pre-
vails all | can write from now to
doomsday will have very little effect in
putting an end to improvident and un-
wise investing in
manner in
schemes’ which
should not be countenanced by those
who ever expect to see the color of
their money.
Jackson Home Owned Stores Associa-
tion
James A. Andrews, manager of the
bulletins
which are issued weekly by his organ-
ization.
sends me a series of
They are replete with infor-
mation for the independent merchant,
including suggestions regarding the
way a home owned store merchant
should ‘conduct his business. The ab-
sence of any advertising in the bulle-
tins shows very conclusively that the
publication is not actuated by a mer-
cenary spirit, but are issued solely to
guide the merchant who seeks the best
way to meet existing competition which
is based on incorrect methods of mer-
chandising are fundamentally
unsound. The annual banquet of the
organization will be held May 23. I
hope my Jackson friends decide to
secure Paul Findlay to make the prin-
cipal address at their banquet. He is
a remarkable expounder of business
conditions and can give his hearers
more new ideas of a practical char-
acter in an hour than any other speak-
er on mercantile topics of whom I
Mr. Findlay and
the writer do not agree as to the best
method of curtailing chain store com-
petition, but we both agree that it
should be curtailed, as is quite likely
to be the case in the next few months.
which
have any knowledge.
I wish every organization of busi-
ness men would follow the example
set by the Jackson merchants in get-
ting out a weekly bulletin to the mem-
bers. I do not care whether it is type-
written or printed. So long as it con-
fines itself to the welfare of the organ-
ization and the good of the trade and
does not make it an object of sus-
picion by appealing to the jobber and
manufacturer for charity contributions
in the way of alleged advertising, it is
along the lines of right doing.
9
True to form and in exact accord-
ance with the statement that he will
work for $1 per year, our new city
manager announces that he will attend
no meetings of the commission or its
various committees; that he will send
his stenographer to the meetings to
take down the proceedings in short
hand, which will be typewritten and
handed to
him for perusal at his
leisure. We surely ought to get our
money's worth.
Four more Michigan lives sacrificed
Sunday by carelessness on the part of
truck drivers. How much longer will
the people tolerate potential murderers
as truck drivers?
The controversy over the outcome
of the city (Grand Rapids) museum
could be easily settled by selling the
valuable location now occupied by the
discontinuing the
payment of $3,600 yearly rent to the
main building and
rotten hulk of a building now utilized
as an annex. The money thus obtain-
ed would be nearly or quite sufficient
to erect a fire proof building on cheap-
er land on the hill, midway between
the Central Junior high
buildings, where the museum could be
utilized by the children, to
whom it is of the greatest value. Such
high and
school
a building would result in the addition
of a million dollars’ worth of educa-
tional material now owned and care-
fully cherished by Grand Rapids peo-
ple who would gladly present it to the
museum if they were assured the
building was fire proof and presided
over by a competent manager who
could make the institution and its con-
tents of great value to the people.
E. A. Stowe.
ee ae
Cash Discount.
A merchant placed a barrel in his
On the head of it he
put $15 in new Ic pieces and on the
side of the barrel a sign was placed
stated:
“We give 5 per cent. off for cash. As
show window.
which
an extra inducement to our customers
to pay cash at time of purchase, we
have decided to give a 5 per cent. dis-
count on all amounts over $1 when
payment is made at time of purchase.
We believe that this is no more than
fair to our cash patrons, as we are
saved the additional book-keeping and
collections necessitated when goods
are purchased on account. We believe
in fair dealing with all, so we inaugu-
rate this new policy. A receipt will
be given at the time of your first cash
purchase which will be good for 5 per
cent. of the amount if presented at the
time of your next cash purchase at
our store. We believe that a great
many of our patrons will avail them-
of this additional saving. A
discount of 5 per cent. on sales of
$10,000 means a saving of $500 to our
customers. Can you afford to miss it?
selves
—_++ + ___
The Strenuous Life.
Julge—Why have you not made
these alimony payments?
Defendant—I can’t start until week
after next, Judge. There are still two
instalments due on the engagement
ring.
10
MICHIGAN TRADESMAN
May 15, 1929
FREE LOAN ASSOCIATION
Supported By Donations From Phil-
anthropic Citizens.
When I attended the seminary at
Wilna in Europe, I was the financial
secretary of an organization that loan-
ed money to the poor and needy with-
out interest. Well do I remember the
timely help given by that society to
the struggling boy or girl, man or
woman, who were out of work or sick,
or who had met with some other ad-
versity. Seldom did these people fail
to pay back these loans within a rea-
sonable time.
With all the poverty that existed in
Europe, the people paid from one to
five cents a week to carry on the hu-
manitarian work of the free loan as-
sociation to help those more unfor-
tunate than themselves. I think of
this in contrast to this country with
its enormous wealth, in which there
are organizations that charge 42 per
cent. annual interest, and which claim
they are doing it in the interests of the
necessary to
Similar rates
poor man who finds it
make short time loans.
of interest have been legalized in many
of the states in the Union. Those
who worked for the enactment of these
laws advocated them in the name of
philanthropy. I fail to see how legal-
izing the loan shark business makes
it more humane.
The Small loans act of 1927 legalizes
a rate of interest of three and one-
half per cent. a month, or forty-two
per cent. a year. Until this law was
passed, the highest legal rate allowed
in Wisconsin was ten per cent. under
the discount plan.
The temptation of the Small loans
act lies in the competition among the
companies loaning money on this
basis. There is no social regulation
on these loans, most anyone can get
money providing he has a few house-
hold furnishings. One of the argu-
ments for this law at the time it was
passed was that it would enable per-
sons to get loans who could not get
them in any other way because of in-
sufficient collateral.
The peril of this act is that the man
oppressed with debts sees on the sur-
face of the plan an easy way to get
out of debt temporarily, but when
payments due and he cannot
meet them, he is worse off than before.
The limit of any loan under this act
is $300. Suppose a man is unable to
meet the payments due on a $300 for
At the end of that time
increased to
come
three years.
his original loan has
$859.10, on which the annual interest
amounts to $360.82. If he cannot pay
within five years, the principal will
have increased to $1,732.28, on which
the interest will be $727.56. When a
man is swamped with debt, his cour-
age dwindles. He worries, and the re-
sults often are physical as
mertal suffering, and he 1s unable to
put forth his best efforts. It is de-
pressing- to a Nation when a large
number of its citizens are hopelessly
involved in debt.
Now, suppose such a man could have
borrowed $300 from a free loan asso-
ciation with which to tide over his per-
iod of misfortune. If he could not pay
well as
it back within three years, he would
not be hopelesesly burdened at the end
of that time; but chances are that he
would have paid back a part of his
debt to the Association, and would
continue to pay until he was free from
debt.
There is a pride and_ self-respect
deeply imbedded in the heart of the
average American citizen to whom
charity is as offensive as exorbitant in-
terest rates are injurious. The poor
or unfortunate man or woman who is
given timely aid is often saved and be-
comes a self-reliant and useful citizen.
The promiscuous and non-discriminat-
ing giving of charity tends to weaken
the one who receives it, and ofttimes
unduly exalts the giver. Alms-giving
may relieve cases of distress tempor-
One Day Trip From Los Angeles To
Riverside.
Los Angeles, May 10—Uncle Louie
asked me to give a detailed description
of the trip we (F. W. Frisbie, district
manager of the Fleischmann Co, Ss.
H. Cantley, agent, and Uncle Louie)
took through what I think is the pret-
ties part of Southern California, which
covers some of the greatest citrus, wal-
nuts and olive ranches on the Pacific
Coast.
We left the Elks Club early in the
afternoon, journeying through the con-
gested district of Los Angeles, and
finally out into the open spaces, Pass-
ing through Alhambra, Rosemead, El
Monte, Puente, Walnut Grove, Po-
mona, on through one of the largest
vinevards on the coast, consisting of
some 10,000 acres of grapes. In look-
ing in all directions you see nothing
but grape vine after grape vine, and in
the distance we viewed Mt. Rubidoux,
which is the entrance to Riverside, a
Solomon Levitan.
arily, but when indulged too freely, re-
sults in evils worse than the original
trouble to be overcome.
Small loans without interest would
alleviate distress, and at the same time
preserve the self-respect and inde-
pendence which is the birthright of
fault
with the laws of my country, and I do
every human being. I find no
not wish to import from Europe very
many of the customs to be found there,
but my experience and observations
have brought me to the conclusion
that one of the finest philanthropies
that could be established in this coun-
free
throughout the states which would ad-
try would be loan societies
vance small loans to needy persons for
a limited without interest. It
would be a most practical charity.
Solomon Levitan.
time
quaint little Spanish settlement im-
proved by Eastern millionaires spend-
ing their winters in the balmy sun-
shine of California. Mt. Rubidoux is
named after one of the old prominent
Forty-niners and every Easter morn-
ing thev have sunrise open-air services.
at which 15,000 to 20,000 people of all
creeds worship the Diety in the open
alr.
We lunched at Riverside Mission
Inn, owned by Frank Miller and his
maiden sister. This quaint hotel is
unique in every respect, being built on
mission style, each part of the hotel
representing some part of the chain of
old missions laid out by the Padres
vears ago when they first landed at
San Diego Bay. This Inn is surround-
ed by beautiul foliage, tropical plants,
and with birds and parrots on the
premises. The interior is filled with
antiques from most every point in the
world. on which I will send you a
pamphlet.
This wonderful Inn is conducted on
the American plan, having its own
chapel, open air dining room, cata-
combs underneath the entire filled
with the most unique selection of pic-
tures and antiques of all descriptions,
including the “Cabinet at the Vatican,”
the entire Cabinet including the Pope,
being represented in wax figures,
natural poses and officially robed.
The various compartments,
traveling through this underground
tunnel, are classified into Japanese,
Chinese, Russian, Spanish and Indian,
from which you enter one of the most
complete curio departments seen by
the writer in all his travels. It would
take days and weeks to describe
minutely the many wonders found in
this world advertised hotel.
We then journeyed through orange
groves, too beautiful to describe, to
San Bernardino, which is a city of
some 125,000 inhabitants, being a di-
vision point for the Santa Fe and
Southern Pacific Railroads, where we
attended the opening of the San Ber-
nardino Bread Co.
The trip back to Los Angeles, 70
miles distance, was through a moon-
light night, following what is termed
the upper road through Sycamore
Grove, Azusa, Glendora and Clare-
mont, returning to the Los Angeles
Elks Club, the beauty of America,
after spending a most enjoyable trip.
while
The only man who can help the
farmer is the man who has been help-
ing him for several hundred years, and
you shall be told all about him directly.
The very men who cannot help the
farmer are the ones who have been
promising to do it, in the United
States, for more than 150 years, and
all over the world, for that matter, for
thousands of years.. I don’t think I
need tell you who they are.
Farming is one of the hardest pro-
duction jobs on earth. It has more
unknown factors than any others. It
calls for more skill and considerably
more patience, than a hundred other
lines of work.
To be quite frank on the subject, a
goodly percentage of unsuccessful
farmers are those who have not the
skill or the patience or the aptitude
necessary for food production. There
are plenty of rich farmers, and they
are all men who have applied—not
politics—but science to their jobs.
No farmer ever bettered himself a
penny by marking a ballot. The man
who made it possible for the farmers
to make a good living and the people
to obtain cheap, wholesome food, is the
scientist. The man who will better the
farmer’s lot in the next ten years will
not be a politician but a scientist. And
no one else can or will accomplish it.
It was the scientist who took the
mongrel hen which ate its head off
every week and turned out a yearly
product of a dozen eggs, and converted
her into a unit capable of producing
200 in the same length of time. He
was not a catch-penny politician, but
a scientist. Luther Burbank did not
waste his time and substance follow-
ing up these self-constituted saviours of
everything, but applied practical horse-
sense in a practical manner and then
proved his theories with results.
It was the scientist who developed
wheat to its present standard. It was
a scientist who took the nondescript
crab-apple and produced the red and
white beauties, tasteful and delightful.
It was the scientist who found out
what soils would do and what they
wouldn’t do—and found out how to
trick soils into something they were
not intended to do.
It was other scientific individuals
who made machine farming possible;
who brought electric power to remote
ranches; who developed cheap motors:
designed food storage plants and
transportation systems, and evolved
the million and one things necessary
to keep the chain between a seeded
ef
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» eS
May 15, 1929
MICHIGAN TRADESMAN
11
furrow and your supper table working
smoothly.
And it-‘is the present day scientist
who is discovering new ways to grow
food economically, which means more
profit to the producer. They never
make a great deal of fuss, promise
little, but accomplish much. On the
other hand the politicians make a great
deal of noise and certainly have ac-
complished nothing. But that’s the
way of the world, always has been, and
alwavs will be.
The farmer needs help—so do we
all, for that matter, but the place to
look for it is not in the reverberating
halls of legislation, “full of sound and
fu--- signifying nothing”—but in quiet
laboratories where the uncheered work
of laving the foundations of a better
world are going on.
Increased tariffs are not going to
accomplish anvthing when we are do-
ing no importing; neither will “price
fixing” accomplish anything when
there is no market at any price.
If the politicians—I mean the ones
who are responsible for legislation,
will do something to reduce the farm-
er’s taxes, and then go into solitary
confinement, there will be real relief
for the farmer, and not before.
Out here in California the manufac-
turers and producers who risk their
cash and time in turning out some-
thing for human use and consumption.
do not look kindly on the thug and
cut-throat who poses as the “friend of
labor.” Los Angeles particularly is
thoroughly settled down to an “open
shop” basis, and emplovers and em-
ploves alike are willing to figh* for a
common cause.
For several months there has been
an indulgence in all sorts of outlawry
just because the operators of dry-
cleaning establishments did not take
kindly to the idea of unionizing their
shops. Acids of various degrees of
notencv have been used for the de-
struction of clothing of individuals
while in process of renovation in said
ehons or in transit to or from same,
and several participants in the out-
rages have been apprehended and fined.
in every instance the perpetrator of
said outrages being a member of a
union of some description.
Finallvy—this week—a_ strike was
called. and more than a thousand em-
ployes, of union tendencies have lost
their jobs, the employers having no
trouble whatever in replacing them.
In the municipal election held also
this week, one candidate for re-election
to the council, who openly espoused
the cause of unionism, in a district
made up largely of the labor element,
was defeated with a landslide.
Open shoppers are now onenly pre-
dicting that unionism, especially as
practiced here, will be eliminated, root
and branch, within six months. At
present no member of such an organ-
ization may secure a position in any
shop or factory in Los Angeles.
Prohibition Commissioner Doran’s
order for a special investigation of the
California grape industry, savours
somewhat of a grand-stand play.
If he really thinks of such an investi-
vation he would do well to place
President Hoover on the witness stand
for his very first move. Mr. Hoover
has a very comprehensive grasp of
California affairs and might be de-
pended upon to testify without bias.
He is aware that some grape juice is
being illegally fermented and_ sold,
which does not warrant the cost and
labor of a special investigation of the
grape industry itself, but might be
worthy of investigation by Mr. Doran’s
agents in California.
It is a matter of record that, annual-
lv. California ships to the East thous-
ands of tons of grapes and rivers of
“nfermented grape juice. To _ inter-
fere with such shinments would be
rediculous, if not illegal, as bad as it
would be to interfere with inter-state
shipments of corn, rye and_ barley,
whose fermented juices may, and do,
become forbidden beverages. The
raiser of grapes is no more responsible
for the final use of his crops than are
the grain growers of the Middle West,
who produce something having al-
coholic potentiality.
And all this while every American
city is overrun with dealers in malt
syrups which have but one possible
use—home brew.
Frank S. Verbeck.
—_2 2 >
Quality Service Grocers Hold Annual
Meeting.
Alma. May 14—The annual meeting
of the Quality Service Stores of Mich-
igan, was held May 8 at Redman Bros.
wholesale house here. Representatives
from groups throughout the State were
in attendance.
Henry McCormack, of Ithaca, a suc-
cessful merchant favorably known
throughout the State for his construc-
tive work in initiating and developing
the co-operative group idea, was
unanimously selected as president for
the ensuing year. John G. Bradley, of
Bav Citv. the highly capable leader of
the Quality Service Group of that citv,
was elected vice-president. John C.
Bird, of Ithaca, was elected secretary,
with Harold Redman, of Alma, treas-
urer.
The renort of the Alma Brokerage
Co. bv the writer showed that con-
siderable progress is being made by
the groups toward simplifying their
lines, standardizing brands and com-
bining their purchases through that
office. The Alma Brokerage Co. is
being developed as a central buying,
erganizine and clearing house for the
Quality Service Groups.
The combined buving nower of these
erouns places them in a favorable posi-
tion to command rock-bottom prices
As new grouns are formed and older
vrouns expand. their nosition will be-
come still stronger. The manufactur-
ers are looking with increasine favor
unon these groups. Thev see in them
and their hisehlv economical svstem of
distribution the hest method vet de-
vised of successfilt meeting the chain
store competition. Many mannfactur-
ers and packers who hesitated to sell
isolated grouns are eager to have the
business of the combined vrouns.
After one to three vears’ exnerience
as members of the Oualitvw Service
Groups members enthusiastically ex-
press their confidence in the future of
the indenendent grocer who allies him-
celf with these grouns and gives his
heartv support to them
John C. Bird.
—_2.-.—__—_
Retailers of Gratiot County To See
Mercantile Film.
Alma, May 14—Arrangements have
been made to show the film Better
Grocery Stores Friday evening, May
17, in the Chamber of Commerce at
Alma. All grocers, their clerks and
others interested in more efficient
store arrangement are being invited to
see it. After seeing this film and
studving the plans for store arrange-
ment which are available with the film,
there is no reason why any grocer
cannot make his store just as attrac-
tive as is necessary to meet modern
standards and conditions.
This motion picture has been attract-
ing Nation-wide interest of both
wholesale and retail grocers. It has
been prepared by a practical grocer
with wide experience and chances for
observation. Through the courtesy of
the Wholesaler’s Association and di-
rectly through the efforts of their sec-
retary, Mr. Green, grocers throughout
the State are having the privilege of
seeing this worthwhile film.
The message of attractively arrang-
ing the interior of the grocery store to
produce the greatest volume of busi-
ness with the least’ overhead is force-
fully “put across.” Competition for
the public’s dollar is becoming keener.
Radio, automobiles and commodities
galore are trving to divert to them-
selves the part of the dollar that should
go to the grocer.
The modern grocer must take ad-
vantage of all that students of sales-
manship, display, psychology, etc., have
learned about retailing, if he is to
successfully continue in business.
This film, if closely observed and
studied, will help any grocer to help
himself to a better business.
John C. Bird.
2
Can Manufacturers Afford To Act
Alone?
No one can say what is to come out
of the confusion in the cigarette trade
and most of us must believe that the
developments up to date were not fore-
seen by those who gave them the first
push.
when the wholesale price was cut. At
that time the Lorillard cigarette was
being thrust into a place in the sun
with the popular brands of Reynolds,
Liggett & Myers and American. There
was talk, too, of a foreign invasion.
Financial authorities, viewing the pro-
The fireworks began a year ago,
ceedings as a fight to maintain suprem-
acy, estimated the cost to the Big
Three at thirty million dollars. But
when the annual reports came out it
was seen that the big companies had
made more money than ever, owing to
increased Lorillard had con-
tinued to press forward and, according
to trade reports, the foreign company
had obtained a good footing in the
American market.
Meanwhile, however, the retail trade
had become more or less demoralized.
sales;
The cut had increased the profit of the
small dealer, but it had started a price-
cut warfare among the
which threatens to have far-reaching
large ones
consequences. This unexpected sequel
is due to the fact that while the reduc-
tion in wholesale price could not be
shared with the customer of the small
store, the mass distributors at retail
took advantage of the situation to in-
crease their share of the business by
radical concessions. With thinly dis-
tributed overhead the big retailers were
able to sell cigarettes on very close
margins, in some cases apparently fore-
eel
COYE AWNINGS
for
Home, Office, Store
Write or phone for a salesman to call.
No obligation.
CHAS. A. COYE, INC.
GRAND RAPIDS, MICH.
going profit altogether, while the little
stores and tobacco chains that rely on
their found
themselves in precarious state.
Present indications are that the cig-
arette will become a sideline in stores
of miscellaneous character—an out-
come that would be of doubtful value
cigarettes as mainstay
to the producers. The moral seems to
be that the making and selling of
goods are now so closely related that
independent action by either manufac-
turer or vender is a perilous adventure.
YY YY YY}
“yi
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bai
TOAST
SUPREME
Try Dutch Tea Rusk with jams or
marmalades for a delicious tea-
time treat. combine with fresh
berries for an entirely different
shortcake delight. Serve with
fresh asparagus or grilled mush-
rooms. Simply delicious! At your
grocer’s.
DUTCH TEA RUSK COMPANY
HOLLAND, MICHIGAN
AL ef
imparts ~:
LIGHT
HOUSE
aa aii
NATIONAL GROCER.
ay hae
12
FINANCIAL
Sensitiveness Is Market's
Worry.
Greatest
Money’s precipitous drop to 6 per
cent. last Saturday after renewing at
14 the day before emphasizes the high-
ly sensitive nature of that market.
How such spectacular shifts in the
rate can occur with business condi-
tions admittedly sound is to most men
With the
progress of time evidence of solid
a puzzle intricate indeed.
gains in business multiplies and the
tide of net corporate earnings mounts.
Yet all that the market encounters as
the weeks pass is not cheerful. In-
stead of unravelling with the approach
of summer the credit tangle funda-
mentally seems to be drawing toward
an impasse. That the weeks immedi-
ately ahead will bring some relaxation
in money is the natural supposition.
But the market is beginning to look
into the more distant future and the
clouds reveal dark spots that chill
bullish hopes. When the demands of a
normal month-end settlement period
can hold the call rate for three suc-
cessive days at 14 per cent. it is not
strange that the market should concern
itself highly over affairs.
There were those who believed this
high level for call rates reflected a new
move by the Reserve to fight specula-
tion. Actually it represented no more
than the normal stress incident to the
end-of-the-month demands that must
be expected with the Reserve policy
as it is. Frequently the end-of-month
pinch hits hardest a week or ten days
after the month’s turn. Time is re-
quired for the dividend checks to draw
off funds. Not until around the tenth
does the return flow begin to exceed
the losses. While this week’s interest-
ing developments in the money mar-
ket must, therefore, be accepted as
normal under the present Reserve pro-
gram the seriousness of the situation
depends on the point of view. Re-
serve officials firmly believe that un-
less they can check and in fact reduce
speculative credits, industry in the end
will find that the stock market has
mercilessly robbed prosperity of its
bloom. It fears the market will choke
business.
A sizable body of business men dis-
agree with the Reserve's interpretation
and contend not only that the central
banking authorities have no right to
interfere with the free movement of
funds but that the Reserve fails to ap-
preciate the important changes in
financing methods that make it entire-
ly legitimate for the country to swing
a large volume of brokers’ loans. Even
the president of the Stock Exchange
this week expressed in no mistaken
terns his belief that the Reserve is
taking a lot of responsibility unto it-
sclf in fixing a level of brokers’ loans
beyond which an increase becomes
dangerous. His solution would be
rather to lower rates and encourage a
free flow of funds—an object that he
would seek to accomplish through
steps to make security stock loans ac-
ceptable for rediscount at the Reserve
banks. When such diverse views on
the complicated credit situation are
held by men in high position it is little
MICHIGAN TRADESMAN
wonder that people find themselves in
a state of confusion regarding what
lies at the end of the road along which
we are traveling.
Whatever the authorities may think
about money they are agreed on the
amazing 1929 performance in industry
and on the prospect for a record gain
in earnings for important branches
during the first half of the year. While
the season is at hand when we must
expect a relaxation in the activities of
the steel and motor industries signs
of any serious setback beyond the
usual late spring recessions are con-
Reports from the
building industry lately have turned
more cheerful. The one dark cloud on
the business horizon just now is the
spicuously absent.
severe drop in certain agricultural
prices among which is wheat—a com-
modity that has fallen to new low
fevels in recent history. This collapse
in wheat values reflects partly the ex-
pectations of a bumper crop and heavy
accumulations of the grain. It is, of
course, too early to make any fair
forecasts on farm prosperity for the
year since agriculture’s fate is depend-
ent upon so many unknown factors.
Paul Willard Garrett.
[Copyrighted, 1929.]
aa
Funds Going Into Non-Productive
Enterprises.
“Your Money” this month publishes
some fresh statistics on new financing
that when interpreted lead to the
somewhat unpleasant conclusion that
for every dollar going into productive
enterprises ten dollars now go into un-
productive schemes.
With the growth in brokers’ loans
and the Reserve’s opposition to an ex-
pansion in speculative credits thought-
ful executives have sought to learn
whether in fact the loan rise presents
a condition as disturbing as bank offi-
cials believe. Are brokers’ loans real-
ly too high? Do they represent capi-
tal going into productive or non-pro-
ductive enterprise? What kind of
financing have we been doing anyway?
These are questions that the market
itself is puzzling over.
Unfortunately nobody has been able
to trace the ramifications of a loan
granted to a broker or the ultimate
purpose of an issue raised through the
sale of securities. or even the real ob-
ject of financing through “rights” suf-
ficiently to produce a definite analysis
of exactly what is productive and what
is non-productive financing. Stand-
ard’s statisticians in a new study have
perhaps thrown more light on the
trend in corporate financing than any-
body else by making a detailed com-
parison of the new financing in the
initial quarters of 1925 and 1929.
They emerge with the conclusion
that financing for non-productive pur-
poses has increased much more rapid-
ly than for purely productive purposes.
In fact, they say the conclusion is “in-
escapable that there has been a great
amount of security inflation to ac-
complish a much smaller amount of
good. Whether the bill we will have
to pay for our inflation will eventually
be many times greater than our ad-
mitted gain is still an open question.”
Interesting is it to note that the vol-
May 15, 1929
L. A. GEISTERT & CO.
Investment Securities
GRAND RAPIDS— MICHIGAN
506-511 GRAND RAPIDS TRUST BUILDING
Telephone 8-1201
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OFFERS EVERY SER=
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WHO WARTS TO BE
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CAPITAL AND SURPLUS, $4,000,000
RESOURCES, $38,000,000
THREE DOWNTOWN OFFICES
ELEVEN COMMUNITY BRANCHES
MUNICIPAL BONDS
SILER, CARPENTER & IROOSE
1039 PENOBSCOT BLDG.,
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Phone, RANDOLPH 1505
360-366 SPITZER BLDG..
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Phone, ADAMS 5527
May 15, 1929
MICHIGAN TRADESMAN 13
ume of total financing jumped from
$1,651,000 in the first quarter of 1925
to $4,350,000 in the first quarter of
1929 largely through a spectacular in-
crease in common. stock flotations.
That the style in financing has shifted
is illustrated by the jump from $228,-
000,000 in common stock offerings dur-
ing the first quarter of 1925 to $1,928,-
000,000 in the first quarter of 1929.
Time alone will tell whether this
shift from bonds to stocks as a vehicle
for corporate financing has swung too
far and how great are the dangers to
the credit position introduced by the
change. That the last four years have
brought some security inflation seems
pretty plainly indicated by the facts at
hand but nobody yet knows the de-
gree of danger threatened by the shift.
Paul Willard Garrett.
[ Copyrighted, 1929.]
—_+->————_
Reflects Widespread Public Interest in”
Securities.
Although opinion is sharply divided
over the worth of stocks and the prob-
able future course of security prices,
most authorities are generally agreed
interest in financial markets never was
more widespread. Millions of dollars
have been placed at the disposal of in-
dustry through Wall Street channels
by thousands of persons who never be-
fore had invested.
It is not surprising, therefore, to find
investment services, such as Moody’s
handling an increased volume of busi-
ness and reporting larger earnings. An
interest in Moody’s Investors Service
was first opened to the public a few
months ago through an offering of par-
ticipating preferred stock.
Net income of the company for the
first six months of its fiscal year end-
ed March 31 amounted to $112,375, in
contrast with a deficit of $9,291 for
the corresponding period of the pre-
ceding year.
This showing confirms the an-
nouncement John Moody, president,
made to stockholders recently in com-
ments on the company’s outlook that
accompanied dividend checks. He said
at that time:
“The progress this year in the vol-
ume of business and profits is far in
excess of that of any other year. J
feel confident that as a stable, perman-
ent and growing investment, with in-
creasing dividends as time goes on,
you will find our preferred stock will
demonstrate its quality and attractive-
ness.”
Due to its accounting methods the
bulk of the company’s profits is always
booked in the last six months of the
fiscal year, as is indicated by 1928 re-
sults, when net income of $347,983 was
reported, compared with the $9,291
deficit in the first six months of that
year. Current assets at the end of this
March reached $1,764,268, while cur-
rent liabilities amounted to only $94,-
322, a ratio of more than 18 to 1.
The company has outstanding 60,000
shares of preferred and the same num-
ber of common shares. All the junior
stock is held by officers and employes
of the organization.
The senior issue is entitled to divi-
dends of $3 a share annually and to
share equally with the common in
further disbursements after the latter
receives $2.25 a share in one year. The
preferred is non-callable, a feature
rarely found in the case of participating
preference stocks.
William Russell White.
[| Copyrighted, 1929.]
— oes >
Buying Power Fully Sustained.
The figures of the Census of Manu-
facturers for 1927, just given out, tell
a good deal about the industrial con-
ditions that distinguished that year, a
dull one following a bright one. Com-
pared with 1925, the previous census
year, the establishments
was increased 2.5 per cent., the aver-
number of
age employment was decreased .4 per
cent. though total wages were 1.1 per
cent. higher, the value of products was
cut .2 per cent., while the value added
to material by manufacture rose near-
ly 3 per cent. In other words, labor
got slightly more and capital less.
There is no evidence of any curtail-
ment in volume of output, the loss in
dollar measurement being due to low-
er prices. That is to say, the margin
of profit was scaled down. This ex-
plains probably why, though from a
business point of view 1927 was not
very brilliant in the galaxy that makes
the present era of prosperity resplen-
dent, demand was not
checked. The unimpaired buying power
consumptive
of the masses was able to keep the
If the census
taken every year instead of extending
wheels. turning. was
to every other year we should undoubt-
edly have learned that 1926 surpassed
both 1925 and 1927 in all items men-
tioned. Judging
annual reports of corporations which
have come to hand in the last few
weeks, 1928 was a much more profit-
able year than 1927; and the beginning
of 1929 is good enough to justify ex-
pectation of new records of progress
When, therefore,
we now see how well 1927 stood up
on the whole, in spite of complaints
heard while it was unfolding, we can
from many of the
in the current year.
the better realize what is going on
to-day, and make sure that we are not
missing our opportunities by under-
valuing them. Complaint is sometimes
heard that Government reports are so
far behind the events of the present
as to render their data valuable only
from a historical point of view. This
is a mistake. Dealt with relatively
and in the light of known factors at
the battle front, the manufactures’
census records have high practical use.
——-2-e-o———
Travel Coats More Profitable.
Even should the demand for Sum-
mer coats be much better than it is,
there will not be much profit in the
business except for manufacturers
specializing in the merchandise. Regu-
lar producers are turning out the gar-
ments largely as a means of keeping
workers employed following the wane
of the Spring demand. With travel
and utility coats, however, the situa-
tion is different, as these garments
wholesale at a higher price, affording
the manufacturer a wider margin of
profit. Busineses in travel coats has
been expanding steadily and now
represents a good portion of the “extra
season” demand.
The Measure of a Bank
The ability of any banking institution
is measured by its good name, its financial
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Judged by these standards we are proud
of our bank. It has always been linked
with the progress of its Community and
its resources are more than adequate.
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14
For the Sake of Historical Accuracy.
Grand Rapids, May 13—The story
you printed in the Tradesman a week
or so ago about the alleged bet be-
tween W. S. Gunn and myself needed
some correction, but I decided to let
it pass by until I noticed my friend,
Mr. Catlin, mentions it in last week’s
paper.
Like all historians, I may be some-
what jealous, just as authors are, and
so 1 am going to give the Tradesman
a little copy in which I shall endeavor
to present a correct statement of the
whole affair.
The incident on which the story is
based came out of the election of 1888.
For about ten years this district, which
then included Allegan and lonia coun-
ties as well as Ottawa and Kent, had
been represented by a democratic con-
gressman—Julius Houseman, C. C.
Comstock and Melbourne H. Ford.
The latter was up for re-election in
1888.
D. A. Blodgett had moved to Grand
Rapids from the North some years
previous and was, as always, a sterling
Republican, and it was to him a very
great hardship to live in a district
represented by a Democratic Congress-
man. After consulting with Major A.
B. Watson, they decided to support
Charles E. Belknap as the candidate
for Congressman among several who
had been named.
Capt. Belknap, recently deceased,
was one of the outstanding and most
popular men in the whole district. He
was popular with the veterans of the
Civil War, all of whom were then
young and constituted a large vote, and
he was popular with the farmers on
account of the good wagons and sleighs
he manufactured.
Nevertheless the contest was bound
to be a very close one. There had beena
large influx of immigrants to Grand
Rapids, most of whom were in those
days temperamentally Democrats. Con-
gressman Ford was a very popular
man, coming here as court stenogra-
pher in partnership with Charles H.
Bender. He had served a term in the
State Legislature and was one of the
main factors in bringing about the
building of the Soldiers’ Home and lo-
cating it in Grand Rapids.
Mr. Blodgett was chairman of the
Congressional Committee. Probably
no political contest was waged with
such vigor and excitement except, pos-
sibly, the gold and silver campaign of
1896. We took our politics seriously
then and everybody, old and young,
talked of nothing but the Congression-
al and Presidential campaign in which
Benjamin Harrison was running
against Grover Cleveland, who had
been nominated for a second term.
W. A. Gunn was a leading Democrat
and, of course, heartily supported Ford
and had made a wager with one of the
Republicans that in case of defeat the
winner was to be hauled down Monroe
street by the defeated one. Mr. Ford
lost and finally the great day came
when he was to haul the victorious one
down the main street. I use the word
“haul” advisedly because Mr. Catlin is
mistaken about the vehicle. It was
not a wheelbarrow; it was a sulky, and
I can see the scene yet with the colored
men marching ahead carrying a banner
on which was written, “W. A. Gunn
paying an election bet.”
Up to this time in my story I have
carefully omitted the name of the victor
in this particular bet because of what
follows.
I am noted for having a good mem-
ory, which came to me naturally with-
out any training or so-called memory
systems, and later years I have found
on analysis that it consisted in auto-
matically placing some occurrence or
name or place with the incident in
question. In this particular case, as a
newsboy on the street watching the
procession I was told ‘that the victor
who sat up high in the sulky was a
grocer on the South side of Monroe
MICHIGAN TRADESMAN
street, East of Ionia street. Our lead-
ing grocer at that time was Elliott and
his name was fixed in my boyish mind.
Now we turn to the alleged bet
which was made between Will Gunn,
the son of Wm. A. Gunn, who hauled
the sulky down Monroe street, and
myself.
I do not like the term “bet” in this
case because it might give your read-
ers the impression that I was a bois-
terous better in the way that John W.
Gates became known in his day as
“Betcha a million’? Gates.
At the time of the conference with
Will Gunn we were in the midst of
the first campaign for Butterworth
hospital building fund. It was a large
amount of money to raise, about $600,-
000, and we who were long connected
with the hospital were using every ef-
fort we could to get subscriptions.
On the train going to Ann Arbor one
morning I met Will Gunn and in dis-
cussing old times I referred to this
election bet of his father in the cam-
paign of 1888 and discussion ensued as
to who was the winner of that bet that
his father paid by hauling him down
Monroe street. I had fixed in my mind
the name of Elliott, the grocer, due to
the circumstances above, and the man
he had in mind was Rodney Sessions.
It was finally proposed that the matter
be referred to some old resident and
if Gunn was right I was to pay $1,000
additional to the building fund of the
hospital and if I was right he was to
pay $1,000 additional.
We came back and the matter was
referred to L. G. Stuart and, finally, I
believe, to At White, as to whether it
was Mr. Elliott or Mr. Sessions and it
was finally decided that Gunn was
right; that it was Rodney Sessions and
therefore I paid Butterworth hospital
$1,000 additional for their building
fund.
This is the true story of that alleged
bet and I am writing this article so as
to correct any impression the readers
of your paper may have had that I am
a “swashbuckling” betting man, which
I am not. My memory was correct,
but it was predicated on the wrong
premise. As it turned out, there were
two grocers on the South side of Mon-
roe street East of Ionia.
The principal one was Eliott, but
Rodney Sessions had a son of the same
name and he was also a grocer and my
informant that day on the street had
evidently got the junior Sessions con-
fused with the senior Sessions. The
other detail, which does not amount to
much, is that it was not a wheelbarrow,
as my friend Catlin says, but a sulky
in which Mr. Gunn hauled Mr. Ses-
sions down Monroe street.
Claude Hamilton.
—_—_—_++>—____
View Cloak Strike as Likely.
Possibilities of a real tie-up in the
cloak and suit trade in June are now
being more seriously considered than
heretofore. Those who should know
expressed the opinion that a strike
seemed almost certain. If it does come,
it will set back the Fall season for the
woolen mills for weeks, it was pointed
out. At this time a strike will not
mean cancellations so much as it will
hold back original orders. Many pro-
ducers in the trade have done little
more than place orders for cuts from
which early Fall models are being pre-
pared.
ee
Whittling Sticks.
This clever idea was noticed recent-
ly. Near a showcase containing a dis-
play of jack-knives were several
bunches of plain wooden sticks about
one foot in length, labeled “whittling
sticks.” The proprietor of the store
explained that the first thing a boy
wants when he becomes the owner of
a new jack-knife is a stick to whittle.
City streets, unlike country lanes, af-
ford poor pickings in the way of whit-
tling wood, and the dealer finds a ready
May 15, 1929
demand for his sticks at three for lc.
et
The girl who used mucilage to keep
her hair in curl has been much stuck
up ever since.
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FINANCIAL STATEMENT
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Assessed Valuation, 1928 ____
Total Bonded Debt, including this issue ~____-- ae
Total Bonded Debt less than 3.62% of Assessed Valuation “4
1929 Population, official estimate—12,000
$10,000 due each year April 1, 1930-1949
Prices to yield 5.00% to 4.50%
Seen nel endo 23,729,264
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15
MUTUAL FIRE INSURANCE
Why the National Fire Waste Council
Was Created.
When I think about fire prevention,
one phase of the subject arises in my
mind, that is the necessity of constant-
ly teaching carefulness in regard to
fire. This appears to be a never-ending
job. Each new generation seemingly
must be taught all over again. In fact,
many people have to be taught the
same thing many times! I should
hate to think that our fire prevention
progress were dependent upon so un-
certain a premise as the instinctive
carefulness of the average individual.
It seems to be necessary, if any im-
pression is to be made, to create if
possible, a habit of caution and care-
fulness on the part of the individual
citizen by constant reiteration and
preachment of fire prevention. That
indeed is the underlying reason for the
existence of this National Fire Waste
Council.
Human nature being what it is, with
self-interest the potent motivating im-
pulse in most individuals, it is quite
important to put over, so to speak, the
idea and conviction that such individual
self-interest is involved in the question.
That is not easy to do. It is, how-
ever, true that individual interests are
affected by the excessive fire waste of
the country, just as the individual
citizens constituting the public are per-
sonally affected by and therefore con-
cerned with interruption of transporta-
tion facilities by a railroad strike or
deprivation of fuel by a coal strike.
It is admitted and recognized that
all fire losses are in the final analysis
paid by society and that every fire loss
accordingly represents a real loss to
society, but the average individual is
not much concerned over the final
analysis from which he feels himself
quite remote.
It is reasonable to believe that the
teaching of fire prevention in schools
has a beneficial result. One hears of
a child saving his life, or preventing
the destruction of his home, because
he remembered one of the lessons
taught. Nevertheless, it seems that in
many cases the early lessons are for-
gotten when youth reaches the care-
free age of the late ’teens or early
twenties. Then we find him careless-
ly tossing away a lighted cigarette or
match, or doing one of the many other
seemingly unimportant things that so
often bring injury or death by fire and
the destruction of property values, so
that carefulness must be taught all
over again. In later life, perhaps
when he reaches middle age, he may
finally become what one could call
habitually careful. But, new genera-
tions arrive and the process must be
repeated—it seems unending.
How then may we hope that fire-
safety will be achieved for America on
a permanent basis? A partial answer
will be found in building programs that
prohibit the construction of fire-unsafe
buildings. Fire prevention engineers
who have made a study of the subject
tell us how to map out this program;
in fact the National Board of Fire
Underwriters has a Recommended
Building Code which is a suitable
guide. Such a program must begin
with the architect, for manifestly if
fire-safety is not included in the plans
the finished buildings will not have
that quality. And the safety plan
should continue all the way down the
line. Good materials should be em-
ployed and builders, contractors and
build fire
It is also necessary
laborers should resistance
into all structures.
of course to see that fire-protective de-
vices are properly installed.
But what of
buildings already in existence that are
unsafe from the standpoint of fire? Na-
turally it will take considerable time
from the picture.
the large number of
to eliminate them
Meanwhile the
proved by offering fire prevention sug-
gestions and regulations for each class
situation can be im-
of hazardous construction or occu-
pancy, by instructing the
how best to avoid fire, and by periodic
occupants
inspections.
Probably the outstanding fire pre-
vention activity since the days of a
certain musically inclined Roman Em-
who complacently regarded a
conflagration has been the
sponsored by the National Fire Waste
peror
contest
Council. Business members of
chambers of commerce in each city en-
tered, are led to take an active part
in promoting fire prevention work in
men,
their own cities. This contest has ac-
complished the seemingly impossible
task of getting citizens to work to
prevent fire. No longer is fire preven-
tion regarded as solely an insurance
company problem; it has been shown
to be the concern of the leaders of the
communities interested in this subject.
It is highly fortunate that chambers
of commerce and similar bodies have
been led to realize that the prevention
of fire in an industrial plant already in
the city is as important from an eco-
nomic standpoint as the winning of a
new industrial plant for the commun-
ity. When men are put out of work
by fire they leave the place or become
a community problem such as arises in
any locality that lacks employment
opportunity.
Building to resist fire is important
as is the teaching of carefulness, and it
should be apparent that all organiza-
America’s _ fire-
tions interested in
safety and the conservation of its
created resources should sponsor a safe
and sane construction program that
would reflect credit upon community
intelligence, and combine their re-
sources and informed knowledge to
bring about greater fire resistance in
buildings.
As to how far the state or local gov-
ernment should go toward recognizing
and imposing personal responsibility
for carelessness respecting matters
which affect fire losses I am not pre-
pared to say. There can be little doubt
that “the American idea of personal
liberty is interpreted as a license to
subject one’s neighbor and the com-
munity to risk of fire” (as one writer, a
professor of economics has stated) has
contributed greatly to the excessive
waste through fire loss that this coun-
try has sustained. However, I would
hesitate to suggest. an extension of
paternalistic governmental authority as
a remedy.
may, however,
recognize the fact that preventable fire
Local communities
loss is a community offense by ordin-
ances which follow the position of the
Chamber of Commerce of the U.S. A.
as indicated by the declaration of its
annual meeting in 1923, which was
“personal liability for damages accru-
ing to others through fire caused by
gross negligence should be enforced
in ways which will bring home to in-
dividuals their proper responsibility.”
I do not flatter myself that I have
contributed anything new or original.
Indeed anyone would find it very diffi-
cult to do so. The thing is for us all
to keep everlastingly at at in the hope
that we may by reiteration convey to
the consciousness of as many individu-
als as possible the idea of lessening the
economic loss and waste involved in
preventable fires. C. A. Ludlum.
—_—_.<+-~- —
New Models Help Clock Sales.
Increase in the number of models,
to meet the new trends in home
decoration, served to swell the volume
of business in clocks during recent
months. Competition, however, in the
low and medium price types, continued
strong. Introduction on a wide scale
of wall clocks met with success, a de-
velopment helped by the trend to
smaller apartments and homes. Tam-
bour shape models with chimes sold
well, but mantel types generally show-
Alarm
ed somewhat of a decline.
clocks, brought out in a variety of
color treatments, met with volume
turnover, with marked price competi-
tion prevailing.
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THE GRAND RAPIDS MERCHANTS MUTUAL
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OUR FIRE INSURANCE
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CT
16
MICHIGAN TRADESMAN
May 15, 1929
Romance of Rafting on the Muskegon
River.
Grandville, May 14—Boating and
rafting on the most of our Michigan
rivers has become a thing of the past,
and yet there is a bare possibility that
as time passes there may be a renewal
of interest in those rivers which at one
time bore on their bosoms the output
of a mighty forest.
It may well be said that the Mus-
kegon was the king of all our Western
lumbering streams, and that even now
it possesses charms which interest the
tourist and delver in the forgotten lore
of old Indian days.
The real secrets of these pinewoods
waters will never be revealed, since all
research after them has departed. Sev-
eral mysterious disappearances took
place in the Muskegon woods. One
man who disappeared came to light
when his body was found beneath the
floodwood of the Maple, a branch of
the lower Muskegon. The finding of
the body led to the discovery that a
crime had been committed as there was
a bullet wound through the breast.
Nobody was ever brought to book
for said crime which was clearly that
of murder. The body was given burial
at one of the settlement cemeteries
and nothing more was heard of the
criminal. That death in the dark woods
was but one of several that marred the
annals of the woods which never were
thoroughly investigated.
On one occasion a contractor who
put in a job of logging, cutting for a
lumber firm at the mouth, set out for
the upriver country with money on his
person to pay his workmen for their
winter’s work. The contractor never
arrived at the upriver camp. Search
for him proved unavailing, and to this
day, three-quarters of a century later,
nothing has been further known of the
fate of said person. One of the mys-
teries of the early settlements that was
left to the oblivion of silence.
Rafting lumber and shingles was
truly a considerable industry during
the eariy part of the last century.
Newaygo lumbermen were compelled
to send their product to the Chicago
market down the Muskegon by rafting,
and that alone constituted a consider-
able industry.
It was because of the wide spread of
the waters of the river at the Sand
Flats that the people of the woods be-
came interested in an improvement
which made the river navigable for
many miles along its lower reaches.
This work was let by the State and
John A. Brooks of Newaygo was the
contractor. Money furnished by a cap-
italist of New York put the job on its
feet which when completed was de-
clared a wonderful improvement to the
river.
Miles of sand flats were dredged and
piled, sending the current of the stream
for miles within a comparatively nar-
row channel thus confining the water
and rendering the lower Muskegon
navigable, not only for sawlogs and
lumber rafts, but for steamboats as
well.
The job was let for $50,000 and pay-
ment never made by the State. The
clear stuff lumber used for piles which
fetched but $7 per thousand feet would
to-day be worth more than ten times
that price. Governments are said to
be ungrateful, and although the sand
flats job was accepted by the Gover-
nor and several commissioners who in-
spected it, it remains unpaid to this
dav.
Shingles were rafted in cribs and
sent down the river in floats more than
a hundred feet long. Indian pilots
often managed these. Sometimes an
accident would smash such a raft and
then many shingles would be lost.
With lumber rafts there was less
danger of accident.
Sometimes there were battles be-
tween the Muskegon lumbermen and
those of the upriver country. The
former were alone interested in getting
their logs to market and were scarcely
interested in their rivals up the stream.
Sometimes these millowners boomed
the river from which to sort their re-
spective cuts and this interfered with
the navigation, holding up rafts of
lumber and shingles from above.
On one occasion the several mills
along the upriver stations combined to
open the stream which had been block-
aded by logs held back by a boom. The
Muskegon millowners kept a crew of
men at the booming grounds to see
that there was no interference.
However, Newaygo, Bridgeton and
other points combined and went down
the river, jumped the boom camp, tore
things loose, cut the boom and sent
the logs hustling on their way, thus
opening a channel for lumber rafts to
float to the Muskegon docks. Consid-
erable feeling was excited at such
times and an enmity that was a long
time being abated.
At one time Joseph Truckey (Trou-
tier) passed down the stream ona
small raft. Although he found no
opposing logs on the trip when near
the mouth, West winds held up the
raft, drifting it into a marshy bayou,
just above the entrance to Muskegon
Lake, where the doughty halfbreed
was compelled to pass the night, not
reaching his journey’s end until near
night of the second day.
Thereafter that certain bayou was
called “Truckee’s Bedroom,” and for
aught this chronicler knows may still
bear that name. There were other
bedrooms at the mouth of the river
which entertained other parties in like
manner so that one never knew how
soon he would reach a lumber dock
even though he had reached the last
strip of real river.
This new industry of oil drilling has
aroused fully as much interest as did
the passing of lumber down the stream
and may in time bring back all the
glories that once suffused the lower
reaches of the Muskegon. From pine
lumber to oil is something of a jump,
yet the promise for a renewal of indus-
trial activity is very much to the good.
Old Timer.
—_22+».__
Congress Is Wasting Wind.
Grandville, May 14—Seeking some
method of relieving the poor farmer
of his down-trodden condition is at
present agitating the Congress of the
United States. It may well do this
since the tales of farmers’ woes have
been dinged in the ears of the public
until it has become nauseating.
When the consumer goes out to pur-
chase food for the family table he fails
to discover where the agriculturist has
any cause for complaint, but rather
that the man who purchases in the
open market is up against it.
With the single exception of potatoes
farm products have brought large re-
turns to the husbandman. That an
American congress should really con-
cern itself about this particular class
of our population when it is in a won-
derfully flourishing condition is quite
beyond understanding.
However, the farmers have entered
the field of politics with a vengeance,
and imagined they will get relief from
the law makers in a manner that will
enhance the present high prices of
their products.
It seems that people are never satis-
fied. Letting well enough alone is
sometimes a good motto to heed. By
making a political question of this, the
farmers ‘are treading dangerous paths.
Whatever Congress may do there is
little hope that farm prices will be en-
hanced—and they should not be.
Interference on the part of the Na-
tional Congress instead of improving
the lot of the soil tillers is far more
likely to bring disaster. Congress
cannot very well regulate the supply
and demand which is the sole method
of fixing prices in any line of industry.
Class legislation has a distinct, un-
canny sound in the ears of the general
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May 15, 1929
public, and the farm people are destin-
ed to rue the day they hounded the
American Congress to take up a cudgel
in their behalf when in reality they
were rolling in prosnerity.
artisan bitterness will be invoked
that will spell ill for the ones who
have sought its aid. It is very doubt-
ful if all this forensic eloquence in-
voked in describing the miseries of
farm life does not prove a boomerang
which will react to the detriment of
agriculture.
Wily politicians have suggested na-
tional legislation in aid of that which
does not need such help. Every keg
should stand on its own bottom. If
left to his own carryings on the farmer
will work out his own calvation far
better than extra sessions of Congress ®
can invent.
Our agricultural population should
be warned in time and seek only a
just and fair benefit from the laws
which Congress enacts for all. It has
been suggested that Congress has
legislated in favor of trusts as against
the interests of the general public. If
this is true right there is where the
probe should be applied and the farmer
should be the last man to demand un-
just legislation for himself because it
may have been granted others.
That the farming business is the
backbone of the Nation needs no
affirmation. We all know this which
is one of the principal reasons why
political debauchery should not be per-
mitted to stain the escutcheon of our
magnificent husbandry.
Farmers in general are not so much
taken with these political schemes in
their behalf as many may suppose. I
was talking with an intelligent man of
the soil not long ago and he expressed
himself as well satisfied with condi-
tions as they are. He admitted that
he was doing well, sent his boys and
girls to the best schools, had customers
right at his door for the products of
his farm, and was the owner of three
automobiles, one for wife and himself
and two for the older boys. What
more could be desired?
This man was a practical farmer and
knew on which side his bread was
buttered. And yet, with all the good
things at hand, there are many farms
deserted. It requires as much good
sense to run a farm successfully as to
manage a factory or mercantile busi-
ness. The genuine farmer is not com-
plaining of his lot to-day. It is the
ne’er do wells who are being manipu-
lated by the wily political shysters that
are making all the noise.
For instance, we know that our
Michigan farmers are not on the road
to the poorhouse. Let us see how he
is faring elsewhere, out near the
Pacific slope for instance.
Before me lies a letter written by a
long-time resident of Oregon and
California who has no political axe to
grind. Hear him, and this within a
recent date.
“Here in the Rogue River Valley
pears and cherries are the main crop.
Despite the fact that this has been an
unusually backward spring and frosts
have damaged much California fruit,
our Oregon fields are untouched. As
in years the crop promises a wonder-
ful yield. Fruit is our main money
crop, the usual income therefrom be-
ing upwards of one thousend dollars
an acre. The poor down-trodden
farmers, with their six cylinder Pack-
ards, roll along between here and Los
Angeles during all the winter months.”
No sighs and groans here over the sad
lot of the indigent farmer. It is
nauseating to see great men, supposed
to be great at least, in our national law
making body, becoming appoplectic in
their outcries for aid to the suffering
tiller of the soil.
One needs to go away from home to
meet with these indigent tillers of the
soil. They are not here in Michigan,
neither are they on the Western slope
MICHIGAN TRADESMAN
of the Nation. Right where then are
they to be met with?
Clearly, only in the imagination of
high pressure politicians, who seek to
make themselves solid by an appeal
to the sympathies of those not in the
secret of the great prosperity which
swells the land for our farmers.
Old Timer.
——__ > > =
Retail Store Mortality.
Growth of the chains and increasing
demand for underlying facts about the
conduct of business have directed at-
tention lately to the number of fail-
ures among small, independent stores.
We learned from the Louisville sur-
vey how heavy is the toll of insolvency
among the petty grocers of that city
—thirty a month offset by thirty-two
new ventures in the same period. A
study of the situation in Buffalo made
by the university of that city discloses
a somewhat similar condition of af-
fairs there and brings out the addition-
al fact that drug stores have a relative-
ly much better expectancy of success
—only 25 per cent. of the latter going
out of business in their first year, com-
pared with 60 per cent. of the grocers.
The reasons for this discrepancy in
favor of the druggists given in the re-
port are: better training owing to the
legal requirement of a pharmacist’s li-
cense, larger good will due to char-
acter of business, more varied lines of
stock and greater capital investment.
A simpler explanation can be found in
the Census of
From the
Distribution in eleven
multitude of data
therein compiled we see that of 16,500
independent grocery and delicatessen
stores, no less than 4,524—27.42 per
cent.—have sales of less than $5,000 a
year each, whereas only 316 drug stores
out of 3,876—8.16 per cent.
little. If we draw the line at sales of
$10,000 the contrast is as striking: gro-
cers, 48.89 per cent. of the whole num-
ber with 13.88 per cent. of the entire
cities.
have as
amount of independent store grocery
sales; druggists, 17.77 per cent. in num-
bber and 3.18 per cent. in sales. Some
part of these miniature storekeepers
17
may have sufficient capital to grow up,
but it is hardly necessary to add that
most of them have dim prospects. To
quote the census report: “The average
grocery store with an annual volume
of $5,000 has little chance of survival.
While the possibility of profitable op-
eration increases with the annual vol-
ume, it is not until we reach a volume
of more than $50,000 that more than
a mere existence appears to be pos-
sible.’ Yet of 79,778 independent
stores of all kinds in the eleven cities,
as many as 22,388, 28.06 per cent., sold
less than $5,000 worth of goods in 1926.
The chains keep free
from this sort of weakness by cutting
out all units which fall below a profit-
able minimum of sales. In the grocery
field this minimum is not far from
$40,000 a year, and the average net
profit per store rarely exceeds $1,000.
No wonder the chains seem relatively
themselves
the stronger.
————_2.>>—__—__
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MICHIGAN TRADESMAN
May 15, 1929
DRY GOODS
Michigan Retail Dry Goods Association.
President—F. H. Nissly, Ypsilanti.
First Vice-President — G. E. Martin,
Benton Harbor.
Second Vice-President--D. Mihlethaler,
Harbor Beach.
Secretary-Treasurer —
Charlotte.
Manager—Jason E. Hammond, Lansing.
John Richey,
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frocks in pretty,
models for daytime and evening offer
for the bride’s Summer
Charming dresses
are made of net, lace, point d’esprit,
ninon inexpensive
suggestions
wardrobe. dance
tulle. stiffened chiffon and mousseline
de sole. The best designers have set
the style in these materials and the
models may be copied with variations.
Suits of silk or crepe are the fancy
of the moment in the establishment of
Patou where several models are made
all of dotted silk, the polka dot de-
sign, especially of the small size, being
very fashionable this year. Patou de-
signs a one-piece frock and coat all of
navy blue and white polka-dot silk
with a collar and jabot of white crepe
and a white mousseline flower to be
worn on the coat lapel.
The negligees, dear to the heart of
a bride, use every sort of soft, sheer
material, with much lace and marabout
and ostrich. One graceful little en-
semble worth copying in different
colors is made with a slip of shell-pink
crepe satin, and the loose wrap-around
gown of chiffon in the same shade,
with ecru lace on the sleeves, which
are wide, and a scarf arrangement. at
the neck.
—__+2s—___
Special Orders Held Growing.
Manufacturers in a number of lines
continue to express complaint regard-
ing special orders calling for styles or
patterns differing from regular stock.
The percentage of such orders in rela-
tion to total volume is said to be grow-
ing, particularly in ready-to-wear, knit
goods, and to a certain extent in wool-
ens. The business is said to involve
extra costs that substantially narrow
the manufacturer’s margin of profit.
Some producers take the stand that
this business should carry an extra
charge, but many adhere to the prac-
tice of accepting it at regular prices
to accommodate their customers.
os.
Solid Colors Feature New Ties.
The trend to solid colors in men’s
neckwear which made strong headway
during the Spring is being featured in
foulards and lightweight silks for Sum-
mer. The aim is to provide color har-
mony with the new sports sweaters.
Many of the designs feature jacquard
grounds developed in small, neat ef-
fects and also in all-over designs. Busi-
ness in Summer ties has yet to open up
actively, but wholesalers take the view
that warm weather will provide the
necessary stimulus. The belief is that
foulards will sell better than they did
last year.
—_+++—___
Fabrics Take Leather Outlets.
Use of fabrics for merchandise usu-
ally made of leather is providing an
additional outlet for goods, according
to comment of wholesalers. Silks are
particularly benefiting from the de-
mand for this extra yardage. New
models of shoes for Summer wear, for
instance, are being featured in printed
In the handbag trade there is
said to be the most active call in a
number of seasons for fabric hand-
bags, fashioned of both solid color and
printed silks. The trend reflects one
aspect of the matching of the ensemble
with accessories.
—_~++>—__—_
Hairbow Ribbon Demand Improves.
Warmer weather has served to re-
new the demand for hairbow ribbons.
Indications are that despite the recent
slowness the season will close with a
larger business in the merchandise than
a year ago. Taffeta types are com-
manding most interest, the demand
covering plaid, string and monotone
crepe.
effects. Moire taffetas are also being
sought. Widths range from 3% to 5
inches. The call for sash ribbons is
improving, the widths being from 8 to
10 inches. Included are plain or moire
chiffon taffetas and ombre designs.
—_~2 2 >—____
Gardenias Lead Floral Trimmings.
While business in floral trimmings
for millinery and dress wear fell off
sharply during recent weeks because
of bad weather, wholesalers note im-
provement this week. The demand at
present is said to be favoring white
gardenias for both millinery and street
costumes. Mixtures of natural color
flowers are also said to be selling in a
fair way, with considerable interest
shown in violets. Soie ornaments for
evening wear, including sprays, are
meeting with some demand.
—-oe-s——
Would Use Synthetic Silks.
Recommendation of the use of rayon,
celanese and other synthetic silks in
place of overweighted real silks in low-
end blouses for women was the out-
standing feature of the first member-
ship meeting of the United Waist
League of America in three years.
Samples of crepe de chine and ninon
in synthetic fibers were on display, as
was a swatch of Fall woolen suiting
samples supplied by the Wool Insti-
tute. Colors of the latter were chiefly
browns, blues, greens and heathers,
and the indications are that the lighter
shades will be used in Fall blouse lines.
ask department
specialty shops to stress
blouses and accessories, and steps were
It was decided to
stores and
taken to call a meeting of members
and retail buyers soon to discuss Fall
fashions.
The trouble with some golfers is that
they play the nineteenth hole first.
Just the same, some homely people
are awfully thick skinned.
ZBVATORS
(Electric and Hand Power)
ah’ Dumbwaiters—Electric Convert.
‘Wars to change your old hand
elevator into Electric Drive.
Mention this Paper. State
3011 kind of Elevator wanted, size,
i capacity and heighth.
ATTENTION MILLINERS!
NEW HATS Arriving Daily
GORDON R. DuBOIS, INC.
26 Fulton, W.., Grand Rapids
Free Parking
itaSIDNEY ELEVATOR MFG. Co.
(Miami Plant), Sidney, Ohio
“DOOM”
Special Profit Offer
“Doom” spells sure, quick death to insects.
Here is a big DOOM profit deal for
you—a waiting profit! Fill in the order
blank. Satisfactory results are guaran-
teed your customers, for DOOM insec-
ticides will make good—or we will. The
only insecticides that are sold on a “NO
RIDDANCE NO PAY” basis.
Special Offer Price $ 9.95
Regular Cost ____ 12.66
6— 40c Roach Doom
4— 75c Roach Doom
1—$1.25 Roach Doom
6— 50c Liquid Doom
10— 75c Liquid Doom
You Save ___-$ 2.71
10— 25c Doom Sprayers Retails for ___-- $19.65
6—Mouth Sprayer N/C Your Profit ee 9.70
DON’T WAIT — ORDER NOW
Counter Card and Display Material Free!
MAIL THIS ORDER TODAY
EDGAR A. MURRAY COMPANY,
2701 Guoin Street, Detroit, Mich.
Please ship special “Doom” combination order, No. One.
Me Ae ee
Mee
eee eee
Let Us
Help You
Our salesmen don’t want to
sell you large stocks. They
would rather have you order
smaller quantities more fre-
quently. It helps keep your
“Uneeda Bakers” biscuit stocks
fresh and complete, and it
certainly increases business.
Let them help you.
NATIONAL
BISCUIT COMPANY
“Uneeda Bakers”
Vf
May 15, 1929
MICHIGAN TRADESMAN 19
SHOE MARKET
Michigan Retail Shoe Dealers Association
President—Elwyn Pond.
V.ce-President—J. E. Wilson.
Secretary—E. H. Davis.
Treasurer—Joe H. Burton.
Asst. Sec’y-Treas.—O. R. Jenkins.
Association Business Office, 907 Trans-
portation Bldg., Detroit.
Probable Development of the Imme-
diate Future.
Weather has an important bearing
on the extent to which retail merchants
make use of the in stock departments
of the shoe factories. ‘This spring, in
many sections of the country, the sea-
son has been somewhat backward.
Cold weather, accompanied by snow
and rain, has tended to delay the de-
velopment of the normal spring busi-
ness. As a result, retailers who cov-
ered their anticipated requirements
fairly well in advance, have not to date
found it necessary to go into the mar-
ket and place supplementary orders
for immediate delivery to the extent
that they would have done under nor-
mal conditions.
However, the time is at hand when
this situation is due to change and
when merchants will be required to
fill in the gaps in their stocks by mak-
ing increased use of the in stock facili-
ties of the manufacturers. Already
more seasonable weather is on the
way, and retail stocks, generally speak-
ing, are not so heavy but that a week
or two of brisk, steady business such
as a protracted warm spell will induce,
must result in a heavy demand for
merchandise for immediate delivery.
Within the past fortnight orders at the
factories have been increasing, and a
considerable part of this increased
business is on stock shoes. We antici-
pate a further steady, consistent in-
crease in this business as the season
advances.
Fortunately, the manufacturers who
build stock shoes have prepared for
just such an emergency and are in a
position to supply not only the more
conservative and staple types of shoes,
which formerly constituted the major
part of the in stock business, but a
plentiful assortment of the season’s
popular styles for men, women and
juveniles in all of the wanted leathers.
Thus the manufacturers have gone a
long way in assuming the risk of
weather and the ups and downs of
consumer demand, and have made it
possible for retailers to buy conserva-
tively with the knowledge that their
necessary. fill-in orders will receive
prompt attention at a later date. This
service on the part of the manufactur-
ers is making it possible for many a
retail storegto operate on a moderate
investment without assuming an un-
due burden of risk by placing orders
far in advance. ‘The manufacturers
who operate in stock departments par-
ticipate in the benefits of this method
of operation in seasons when there is
a decided demand for shoes for im-
mediate delivery, for they are in a posi-
tion to supply the merchandise when
the retailer requires it. Indications now
point to such a demand for spot mer-
chandise as one of the probable de-
velopments of the immediate future.—
Shoe Retailer.
Ireland Prospers.
It is long since the affairs of Ireland
have been in the news. The reason is
not far to seek. Under a stable admin-
istration the Irish Free State has been
quietly and steadily progressing along
normal lines of national development
and the alarms and excursions which
used to furnish the material for our
headlines are now relics.
Consequently the address on condi-
tions in Ireland made before the Amer-
ican Chamber of Commerce in London
by Timothy Smiddy, one-time Minister
of the Irish Free State at Washington,
is of peculiar interest. He declared that
Ireland is not the poor, downtrodden
country of popular belief, but one of
the few creditor nations of Europe.
Its national debt is one of the smallest
in Europe and less than its revenues
for the past year. Its $44 per capita
compares well with England’s $318 per
capita. The Irish people have increased
their savings bank deposits 158 per
cent. over the prewar period and have
invested in foreign securities more
than $1,000,000,000.
Old-age pensions have been estab-
lished and education has been made
compulsory up to fourteen years of
age, with free university training for all
boys and girls of marked ability. The
development of the River Shannon
power scheme is giving impetus to an
industrial growth which already has to
its credit more than a hundred new
factories.
Professor Smiddy declaredd also that
the Irish judiciary system has been
established on a basis of pure merit,
without regard to politics or religion,
and that disorders are on a steady de-
crease, with the jail population half of
what it was under the British constabu-
lary. In refutation of the idea that the
Irish are an especially quarrelsome
people he took pains to point out that
the police are not allowed to carry
arms of any kind.
This is a picture of an Ireland which
only a few years ago would have seem-
ed the dream of a Utopian idealist.
But it is confirmed by observers from
the outside. The country is on its feet,
politically and economically, and all
friends of Ireland must rejoice at this
outcome of its years of travail.
—_~++>—___—_
Something New.
An elderly lady entered a store and
asked to be shown some tablecloths.
The salesman brought some, but noth-
ing seemed to suit her.
“Haven't you anything new?” she
asked. The perspiring clerk brought
another pile and said:
“These are the newest patterns,
madam. You will notice the edge
runs right around the border and the
center is in the middle.”
“Dear me, yes, so it does. I will
take half a dozen of those,” she said.
—_++>—___
Perfect Substitute.
Employer: Late again, Smith.
Clerk: I’m sorry, sir, but last night
my wife presented me with a boy.
Employer: She’d have done better
to present you with an alarm clock.
Clerk: I rather fancy she has, sir.
MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE COMPANY
LANSING, MICHIGAN
Prompt Adjustments
Write L. H. BAKER, Secy-Treas. Lansing, Michigan
P. O. Box 549
COMBINE BUSINESS AND PLEASURE
What about your vacation this year? See America. Combine business with
pleasure and take in the Thirty-second Annual Convention of the National
Association of Retail Grocers at Portland, Oregon, June 24 to 27 inclusive.
Travel on one of the special grocers’ trains (at special rates) leaving from
all important points in the country.
Besides the profit you receive from the convention talks and discussions,
you will renew old acquaintances, make new friends, and enjoy the pleasure
and inspiration that come from good fellowship. All the progressive grocers
of America will be there.
Get in toueh with your local transportation chairman. Make reservations
through him. He will tell you anything you want to know.
Compliments of
THE FLEISCHMAN COMPANY
Fleischmann’s Yeast
Service
Always Sell
LILY WHITE FLOUR
“‘The Flour the best cooks use.”’
Also our high quality specialties
Rowena Yes Ma’am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour
Satisfaction guaranteed or money refunded.
VALLEY CITY MILLING CO. Grand Rapids, Mich.
Putnam’s
OUTING BASKET
OFFER
Marshmallow Fish
Retail value of
Candy ~---$6.60
Basket _-- 1.50
You make 65%
PROFIT on the
Candy and have
the Outing Basket
in addition.
GET YOURS
NOW.
Offered by
National Candy
Co., Inc.
PUTNAM
FACTORY
Grand Rapids, Mich.
DIMENSIONS, 20 IN. LONG,
13 IN. WIDE, 10 IN. HIGH
RETAIL GROCER
Retail Grocers and Meat Dealers Associa-
tion of Michigan.
President — A. J. Faunce, Harbor
Springs.
First Vice-President—G. Vander Hoon-
ing, Grand Rapids.
Second Vice-President — Wm. Schultz,
Ann Arbor.
Secretary—Paul Gezon, Wyoming Park.
Treasurer—J. F. Tatman, Clare.
Three Worth While Secretaries of
Grocery Organizations.
Two things are common in human
experience. One, that when we see
something doing or accomplished, our
impression is that it was started about
when we heard of it. Another, that
we underestimate the men with whom
we come into daily contact.
The Louisville Survey, for example,
came above the horizon last winter. It
seemed just to sort of spring or grow.
But its beginnings were made more
than eight years ago. Such a nebulous,
incohesive, unorganized industry as
that of retailing groceries offered no
ready cultivated field in which to drop
the seed of such a trade investigation.
The idea must germinate under favor-
able conditions and for a long time in
some man’s (or woman’s) mind; then
it must be implanted in the minds of
others, and so gradually come to frui-
tion.
So we arrive at the second point:
the man in whose mind such things
take root and grow. That man often
is right beside us and we have no idea
that he is capable of the things he
eventually does.
In this case it is Shirley E. Haas
who for long has been secretary of the
Louisville Grocers Association. I have
known him for a dozen years or more.
I have known from my first sight of
him that I could depend on him to get
busy on a meeting and get out his
members in a way that contrasted most
favorably with what many other sec-
retaries find it “impossible” to do.
In fact, Shirley is a quiet, efficient,
performing sort of man. His person-
ality does not obtrude noticeably. He
never appears to put himself forward.
But there is about him a promptitude
of decision, a clarity of judgment, a
certain perception of what is right and
suitable that evinces strength of char-
acter far out of the ordinary.
From close contact with Mr. Haas,
especially during the Louisville Con-
ference, I feel it safe to say that we
shall all hear more of him in a wider
field, unless the Louisville Grocers As-
sociation may have achieved the keen-
ness of vision to retain his services at
home at any price he may deserve. If
the Association does that, it will there-
by more than justify its own continued
prosperity.
A young man who has been a sur-
prise to most of us is William D. Hade-
ler, lately elected secretary of the Cal-
ifornia State association. “Bill” has
been a strong association man for
many years, a successful grocer in his
own right as well as by inheritance,
and a keen business man. The sur-
prise has come from his manifestation
of unusual editorial ability. He has
turned the San Francisco Retail Gro-
cers Advocate from an utterly color-
less publication into a thing of life,
character and influence.
MICHIGAN TRADESMAN
William Smedley, long-time secre-
tary of the Pennsylvania Grocers As-
sociation, is an outstanding figure in
his chosen field. Smedley is a worker,
a man of long technical experience, a
diplomat, one who takes nothing for
granted, but sees that what he needs
done is accomplished.
Recently at Atlantic City Smedley
presided—perhaps I should say engin-
eered, course the State
President presided—over a meeting of
Pennsylvania grocers secretaries. Leg-
important matter for
Pennsylvania merchants to watch.
Smedley has a peculiarly efficient sys-
tem of watching and guarding against
unfavorable legislation. Beginning his
annual report, Smedley said: “We were
constantly at Harrisburg” (the capital
of the state) “and as usual we came
out with nothing.”
He stopped there, paused a second
or two and smiled. Then he added:
“That may be qualified by the state-
ment that we actually killed every bill
presented that was inimical to grocery
interests,” which was something else
again. But Smedley’s legislative ex-
perience has resulted in the gain of
whole hearted support from the labor
interests for a garnishment bill which
the grocers have had before several
successive legislatures and which has
always failed of enactment into law
largely because of labor opposition.
At last, because of having become
well acquainted with the labor leaders
and thereby gained their confidence,
Smedley has their promise of support
for that bill at the next session, the la-
bor leaders saying that “all men should
pay their bills” and all they want is to
insure the small wage earner against
undue hardship in the operation of the
garnishment process.
Like in California and some other
states, Pennsylvania grocers are irked
by the special tax on the sale of oleo-
margarine and they expect to continue
the fight until relieved of this discrim-
inatory tax. The last legislature had
before it for consideration a bill to re-
peal the ancient Sunday closing law of
Pennsylvania, but because of the as-
sociation’s secretary, the old law of
1794 remains unchanged and operative.
There is a license tax which bears
heavily and inequitably on the indi-
vidual Pennsylvania grocer. He must
pay $100 per year. A chain of grocery
stores or other stores can operate any
number of units under the one license,
paying $100. The inequity here is ob-
vious and it is being corrected through
intelligent exertion.
How is it possible to estimate the
money value of such a man as Smed-
ley in view of such performances? It
cannot be done, yet grocers are prone
to forget such tremendous benefits
once they are obtained. They also for-
get that opposition interests do not
rest. Every year those who desire to
change laws back to where the gro-
cer will be robbed of his hard-gained
advantages are on the job. Eternal
vigilance is the only thing that counts
in such matters. Such men as Haas,
Hadeler and Smedley are needed con-
stantly on the task to keep the good
things gained.
(Continued on page 31)
because of
islation is an
May 15, 1929
The Toledo Plate & Window Glass Company
Glass and Metal Store Fronts
GRAND RAPIDS “te ot- MICHIGAN
NEW AND USED STORE FIXTURES
Show cases, wall cases, restaurant supplies, scales, cash registers, and
office furniture.
Grand Rapids Store Fixture Co.
7 N. IONIA AVE. N. FREEMAN, Mgr.
Agency for Remington Cash Register Co.
Call 67143 or write
VINKEMULDER COMPANY
Grand Rapids, Michigan
Distributors Fresh Fruit and Vegetables
“Yellow Kid” Bananas, New Potatoes, Strawberries, Sunkist
Oranges, Lemons, Fresh Green Vegetables, etc.
a cit.
AMSTERDAM BROOMS
White fwan Golddond
AMSTERDAM BROOM COMPANY
Amsterdam, N. Y.
PRIZE
41-55 Brookside Avenue,
M.J. DARK & SONS
INCORPORATED
GRAND RAPIDS, MICHIGAN
=
Direct carload receivers of
UNIFRUIT BANANAS}
SUNKIST ~- FANCY NAVEL ORANGES
and all Seasonable Fruit and Vegetables
GRAND RAPIDS PAPER Box Co.
Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING AND MOUNTING
G R AN D RAPIDS, MICHIGAN
LIPTONS TEA’ +
GOLD MEDAL QUALITY
Always asked for by discriminat-
ing buyers who want the finest!
Be sure you have it in stock.
THOMAS J. LIPTON, Inc., 28 East Kinzie Street, Chicago, IIL.
May 15, 1929
MEAT DEALER
Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids
Vice-Pres.—E. ©. Abbott, Flint.
Secretary—E. J. La Rose, Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.
Food Protection Laws Violated Most
of All.
The Department of Health of the
City of Chicago has in effect an or-
dinance requiring that foods be pro-
tected from contamination due to dirt,
flies, promiscuous handling, people
coughing on them, and other reasons
for contamination. The ordinance is
very fair and makes it possible for all
storekeepers to comply with its pro-
visions.
Section 2050 of the Sanitary Code is
given herewith:
“Tt shall be unlawful for any person,
firm or corporation to store or to keep
for the purpose of selling, or to expose
or offer for sale, or to transport, con-
vey or carry from one place to another,
any food for human consumption or
any food sold or procured for the pur-
poses of selling, offering or exposing
the same for sale in the city, unless
such food is protected from dust, dirt,
flies, vermin, rats, mice, dogs, cats,
promiscuous handling and other con-
tamination.
“The term ‘food’ as used in this sec-
tion shall be interpreted to mean any
article of food, confection, condiment
or drink used for human consumption,
including raw cut meats, but not in-
cluding raw vegetables and other ar-
ticles of food which are usually peeled,
shelled or cooked after sale and before
consumption; provided, that fresh fruit,
such as apricots, pears, peaches, plums,
cherries, grapes and fruits of a similar
character, shall be classed as food not
commonly peeled or cooked before con-
sumption, and dried figs, dates and
raisins shall be classed as foods which
are not usually cooked before con-
sumption. Sausage, ham and_ boiled,
smoked, dried or pickled meats or fish,
unless the same are entirely enclosed
by a permanent protecting covering or
casing, shall be classed as foods which
are required to be protected.
“The protection which shall be con-
sidered adequate for food kept in
rooms of buildings which are free from
flies shall be an enclosure consisting
of a front and top covering extending
not less than twelve inches back from
such front, which front and,.top shall
be made of glass, wood, sheet metal
or material of a similar character which
is impervious to dust, and sides of im-
pervious material or twenty-mesh
screen or material of a similar char-
acter that will protect against pro-
miscuous handling. Like protection
shall be used where food is exposed in
show windows or upon show stands;
provided, however, that where food is
exposed in such manner, the front and
entire top may be made of twenty-
mesh screen or material of a similar
character. By ‘front’ as used in this
section is meant the side of a case or
container facing towards that part of
the store or place to which the general
public has access. :
“The protection which shall be con-
MICHIGAN TRADESMAN
sidered adequate for food kept on side-
walks, in doorways, open windows, on
street staids, push carts or other
places in the open air, or in rooms of
buildings which are not free from flies,
shall be a complete enclosure of a fixed
or permanent character, consisting of
glass, wood, or sheet metal, or ma-
terial of a similar character which is
impermeable so as to protect against
flies, dust and promiscuous handling;
provided, however, that in the case
of fruits, bakery goods or other foods
subject to sweating when completely
enclosed, openings may be allowed on
two sides of the enclosure required,
which openings shall not exceed ten
per cent. of the area of such side, and
which openings shall be completely
covered with twenty-mesh screen or
material of a similar character; and
provided, further, that covering the
top and all sides of a container with
paper, cloth, canvas, tarpaulin or ma-
terial of a similar character shall be
considered an adequate covering for
food while being conveyed or trans-
ported in vehicles.
“Fresh cut meats in smaller portions
than a quarter of a carcass shall be
protected at all seasons of the year,
as required aforesaid. Carcasses, either
halved or quartered, and raw smoked
ham and bacon shall be adequately
protected from flies from June 1 to
October 1.
“The original box, crate or container
and the usual cover for such containers
left in place and intact, shall be con-
sidered adequate protection for fruits
sold or offered for sale in such original
containers.
“A complete enclosure in a box, car-
ton, wrapper or package of a similar
character shall be considered adequate
protection for all food required to be
protected.
“All food kept or exposed for sale
outside of buildings, or in a part of a
store, restaurant or lunch room to
which the public has access, shall be
kept at least eighteen inches above the
floor or sidewalk, unless such food is
contained in tight containers or in con-
tainers the opening of which is at least
eighteen inches above the level of such
floor or sidewalk.
“Nothing in this section shall be
construed to prohibit the necessary
exposure of food during the immediate
process of preparation, cooling, assort-
ment or packing, in a building or place
screened and free from flies, or during
loading or unloading, or during the
actual process of serving or selling.”
>>
To a Jonquil.
Oh vou thing of golden dreams!
Fairy thing! Fairer thing
Even than a blossom seems!
Was your fancy conjuring
With art unknown
To give alone
Beauty so bewildering!
Here you fashion like a cup
Golden thoughts, goodly told;
Were the gods to nectar sup
From the chalice you unfold
Immortals then
Could envy men
When they raise this cup of gold
Blossom on! To-day! To-morrow!
Spring by spring! Scattering
Gold of sunbeams which you borrow
For a brilliant trumpeting
To full redeem
The fairest dream
Which has charmed our slumbering.
Charles A. Heath.
At
EveryMeal
at ;
HEKMAN S
Cookie-Cakes
and Crackers
and Crackers
ASTERPIECES _
OF. THE BAKERS ART
SO
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or every OCCASION
semmaetcotiege
SOT pai
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“at
Hl Hoop
NL
an Prscuit Co
Grand Rapid Mich.
i
21
Don’t Say Bread
— Say
HOLSUM
WHOLESALE GARDEN
SEEDS
TESTED
Flower and Vegetable . . Lawn Grass
IN BULK OR PACKETS AND CARTONS
We protect our Dealers by referring mail order inquiries
back to them . . Distributors for VIGORO Plant Food.
ALFRED J. BROWN SEED COMPANY
Grand Rapids, Michigan
25-29 Campau Avenue N. W.
HARDWARE
Michigan Retail Hardware Association.
President—W. A. Slack, Rad Axe.
Vice-Pres.—Louis F. Wolf, Mt. Clemens.
Secretary—Arthur J. Scott, Marine City.
Treasurer—William Moore. Detroit.
Basic Principles of Window Display
Work.
In considering any task, it is worth
while to keep in mind the basic prin-
ciples governing the work. This is
true in regard to window display, as
it is in regard to every other activity
of the modern hardware store. In sell-
ing hardware, good window display has
become, year by year, a steadily in-
creasing factor, and it is worth while
for the hardware dealer, or his window
trimmer, to consider what actually are
the fundamentals of good display.
In this connection a_ professional
window trimmer has set down for me
his views on the subject, particularly
in relation to the application of the
principles of artistic skill and taste to
the seemingly prosaic task of window
trimming. He says:
“The importance of displaying mer-
chandise for sale has always been
recognized; but the practice of apply-
ing the principles of artistic skill and
taste to this work is a comparatively
modern innovation.
“The value of attractively displaying
merchandise cannot be over-estimated.
It compares with all other forms of
publicity in impressing the individual,
as the concrete compares with the ab-
strect.
“All other forms of publicity require
the exercise of the imagination in or-
der to obtain a fair grasp of the sub-
ject under consideration; while the
proper display of an article appeals
directly to the desires, and at once
creates a want. It suggests and em-
phasizes both the lack and the desir-
ability of possession, and sets in mo-
tion the train of consideration that
leads directly up to the purchasing
point.
“It is probably safe to say that, ex-
cepting the steady demand for actual
necessaries, more merchandising is dis-
posed of through the desire created by
seeing it than through all other chan-
nels combined.
“In order to make a successful dis-
play, a thorough knowledge of the
goods is necessary. The trimmer
should be familiar with the details of
the manufacture of the merchandise to
be displayed, the conditions of pur-
chase, and all the points that make the
goods desirable, so as to bring them
out in the display with the greatest
possible strength and emphasis, and
thus be able to show the wares to the
very best advantage.
“The trimmer should be thoroughly
posted on the various ways of arrang-
ing the goods in display, know all the
standard unit foldings or formations,
be familiar with style of display gen-
erally affected, and have a fair fund of
originality. That is, he should be able
to proceed from the established units
and forms to the formation of others,
novel, and equally good, or better.
“The first thing to be considered in
planning a display is the adoption of a
suitable background or setting, which
is to act as a foil to bring out and
emphasize the article displayed in a
aT EO
MICHIGAN TRADESMAN
striking and attention-compelling man-
ner. Background should be of a design
and color to harmonize with the mer-
chandise to be set off.
“They may harmonize either by
blend or by contrast. Harmony by
blend is perhaps the most pleasing,
but harmony by contrast is always the
most striking and by far the most em-
phatic and most certain of arresting
attention.
“In harmony by blend, the tones and
general effect of the background and
of the merchandise glide into an almost
imperceptible union; but in such a
manner as to enhance the beauty of
the whole and thus attract the atten-
tion of the public by the force of the
innate love of the beautiful that exists
with more or less strength in all.
“In harmony by contrast, there is
sufficient dissimilarity to make each
part stand out with enhanced strength
and still avoid the least suggestion of
a clash when properly managed so that
the background does not have the ef-
fect of overpowering the goods, but
adds materially to their strength and
to the force of their appeal to public
attention. This style of harmony is,
probably, the safest and surest of sat-
isfactory results.
“Besides attention compelling rela-
tionship between background and mer-
chandise, it is also a common practice
in display to resort to what may be
designated as special features.
“These are, as a rule, original con-
ceptions, usually introduced into a dis-
play for the sole purpose of arresting
attention and exciting curiosity. Some-
times they may merely add to the gen-
eral decorative effect and thus serve a
good purpose. The special feature
may or may not be related to the sub-
ject of the display; that is, it may be
some feature suggested by or sugges-
tive of the use or production of the
goods displayed. Or it may be some-
thing foreign or extraneous to the sub-
ject and used solely to excite curiosity
and to hold the attention of the passer-
by while he tries to figure out what,
anyway, the feature has to do with the
display. Under certain circumstances,
the more incomprehensible a_ special
feature is. the more effective it will
prove. The trick of using such fea-
tures is frequently resorted to in both
window trimming and written adver-
tising.
“In much the same way the trim-
mer uses some trophy or animal or
other feature with a display or mer-
chandise merely for the purpose of at-
tracting attention and inducing cus-
tomers to stop and look.
“The style of the stock arrange-
ment has much to do with the effec-
tiveness of the display. A style of ar-
rangement that suits one class of goods
will be found entirely inappropriate for
certain other classes.
“There are two general styles of
merchandise arrangement for display
purposes. They are the open or thin
trim, and the compact or stocky trim.
“The open or thin trim is as a rule
preferred, and should always be used
when displaying high class goods of
marked individuality. The compact or
stocky trim is generally employed
when showing the cheaper grades of
May 15, 1929
Special Reservation Service — “Wire Collect”
In Detroit the
Detroit-Leland Hotel
Much larger rooms... . an inward spirit
of hospitality . . . . unsurpassed standards
of service .... a cuisine that transcends
perfection, have within a year of its estab-
lishment, gained for the new Detroit-
Leland Hotel an enviable national and
international reputation.
700 Large Rooms with bath—
85% are priced from $3.00 to $5.00
DETROIT-LELAND HOTEL
Bagley at Cass (a few steps from the Michigan Theatre)
Direction Bowman Management
WM. J. CHITTENDEN, Jr., Managing Director
Michigan Hardware Co.
100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN
=
Wholesalers of Shelf Hardware, Sporting
Goods and
Fishing Tackle
BROWN &SEHLER
COMPANY
Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars
Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes
Sheep lined and
Blanket - Lined Coats
Leather Coats
GRAND RAPIDS, MICHIGAN
tinea
ea ee
;
i
May 15, 1929
merchandise, when the main object is
to emphasize special pricing.
“High grade goods should never be
shown in large quantities, especially in
the beginning or at the height of the
season. It is sometimes advisable,
however, toward the end of the sea-
son. With special purchases, the aim
is to forcibly indicate the cause of the
low price and to emphasize the fact
that the quantity in stock is quite suf-
ficient to meet the demand created by
the price concession.
“Low grade goods generally show
better when shown stockily. Bulk has
the tendency to increase the importance
that, more than likely, they intrinsical-
ly lack. The glamor of an imposing
mass display distracts attention froma
too close inspection of qualities and
individual merit.
“Another feature that adds much to
the effectiveness of display is the sym-
metry with which the articles are ar-
ranged. By this is meant the rela-
tion of the parts of the display to each
other with regard to elevation perspec-
tive and mutual influence.
“Care must be taken not to bring the
items of the display into such juxta-
position that they will clash or other-
wise interfere with their separate or
combined influence on the public. Nor
can too bold or striking inequalities in
spacing or elevation be tolerated with-
out injury to the display as a whole.
The general effect, which is another
important item in the make-up of a dis-
play, must always be kept in mind. A
good general effect is probably second
only to a good special feature in the
matter of attracting attention, first to
the display as a whole, and then to the
merchandise exploited.
“Tast, but by no means least of the
window trimmer’s part in the make-up
of a display, is workmanship. Nothing
does more to spoil the effect of a dis-
play, or to discredit an otherwise sat-
isfactory window trim, than a dowdy
and slovenly handling of the goods.
“The result increases in proportion
to the grade of goods shown, having
the effect of cheapening and detracting
from the real worth; and of course, the
better the goods are, the more they
suffer in proportion.
“Neatness, cleverness and
workmanship may be termed the sum
total of the qualities necessary to suc-
cessful display.
“The question of show cards and
tickets, while it goes into another field
of work, is an important one to the
trimmer. He must be able to bring
out good talking points and convinc-
ing arguments in connection with his
trims. He must also know the kinds
and qualities of cards and tickets most
appropriate for any particular display.
“Some displays require merely a
simple announcement of the presence
of the goods in stock. Others require
full descriptions. Still others require
to be price-ticketed.
“High grade goods usually speak for
themselves; and as a rule require few,
if any, cards, and no price tickets—
unless, of course, the store policy calls
for the price-ticketing of every item
good
displayed.
“The rule reverses gradually as we
go down through the various gradua-
MICHIGAN TRADESMAN
tions of value. __
Both Working Along the Same Lines.
Ithaca, May 13—While I appreciate
very much the appearance of our ar-
ticle in your paper I prize more than
anything else the expressions given in
your letter. You are working along
the same lines as I am in doing what
vou can for the independent stores and
in that wav serve our country by keep-
ing in existence the smaller towns
which the chain stores are doing all
they can to destroy. When they have
milked one town until there is nothing
left, thev leave it to work their killing
game on another. I have no quarrel
with the chain stores, but I have with
the wav they kill every town they in-
vade. We believe we have stopped any
further extension of their stores in this
section and we have only begun our
work. It is our desire to save the
stores which are here and help others
as they appear later.
Henry McCormack.
Salesmanship.
Customer—Have you a book entitled
How to Acquire a Good Carriage?
Clerk—-No, madam; but here is one,
A Dozen Ways to Obtain an Auto-
mobile,
COCOA
DROSTE’S CHOCOLATE
Imported Canned Vegetables
Brussel Sprouts and French Beans
HARRY MEYER, Distributor
816-820 Logan St., 8. E.
GRAND RAPIDS, MICHIGAN
Phone 61366
JOHN L. LYNCH SALES co.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.
GRAND RAPIDS, MICHIGAN
Sand Lime Brick
Nothing as Durabie
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer
Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.
SAGINAW BRICK CO.
Saginaw.
Link, Petter & Company
( Incorporated )
Investment Bankers
7th FLOOR, MICHIGAN TRUST BUILDING
GRAND RAPIDS, MICHIGAN
The Brand You Know
by HART
Look for the Red Heart
on the Can
LEE & CADY Distributor
I. Van Westenbrugge
Grand Rapids - Muskegon
(SERVICE DISTRIBUTOR)
Nucoa
KRAFT( ) CHEESE
All varieties, bulk and package cheese
“Best Foods”’
Salad Dressings
Fanning’s
Bread and Butter Pickles
Alpha Butter
TEN BRUIN’S HORSE RADISH and
MUSTARD
OTHER SPECIALTIES
There is nothing better than our
FULL COVERAGE POLICY.
American Mutual
Automobile Insurance Co.
701-2 Building & Loan Bldg.
}Jrand Rapids, Michigan.
When you want good cheese
ASK FOR ;
KRAFT (KK ) CHEESE |
x =
FRIGIDAIRE
ELECTRIC REFRIGERATING SYTEMS
PRODUCT OF GENERAL MOTORS
For Markets, Groceries and
Homes
Does an extra mans work
No more putting up ice
A small down payment puts this
equipment in for you
F.C. MATTHEWS
& CO.
111 PEARL ST. N. W
Phone 9-3249
4 we
Henry Siaith
FLORALCo. Inc.
52 Monroe Avenue
GRAND RAPIDS
Phone 9-3281
Stonehouse Carting Co.
GENERAL TRUCKING
338 Wealthy St., S. W.
Phone 65664
1862 - - 1929
SEELY’S FLAVORING EXTRACTS
SEELY’S PARISIAN BALM
Standard of quality for nearly 70 years
SEELY MANUFACTURING CO.
1900 East Jefferson. Detroit, Mich.
EW ERA
LIFE ASSOCIATION
Grand Rapids.
SOUND COMPANY, SOUNDLY
MANAGED BY SOUND MEN.
}
24
HOTEL DEPARTMENT
News and Gossip Concerning Michi-
gan Hotels.
Los Angeles, May 10—Hotel oper-
ators and other caterers seem to be
constantly shifting about between the
restaurant and coffee shop ideas of
purveying to the public, and just now
I notice considerable discussion about
the feasibility of interesting the public
in sandwiches.
It might be made to work out if
sandwiches were constructed with
some possible food value.
The sandwich of to-day, butterless,
separated from the parent loaf with a
safety razor, is not comparable in any
way with the sandwich as originally
invented. The chief aim of the pres-
ent day producer is to restrict the cost
of one of his creations to a single
penny and mulct the unsophisticated
public to the tune of ten to fifteen
times that amount.
In the good old days when sand-
wiches were, you might say, in their
infancy, or at least the idea was, a
sandwich consisted of two generous
slices of bread, liberally buttered—each
slice separately—and used as an en-
closure for liberal slices of cold meat,
cheese, etc.
Have you seen one of such in the
past decade? If so, I will be glad to
have and publish the particulars.
The present day production com-
prises, as a rule, two transparent slices
of stale bread, innocent of butter or
other lubricant, a sliver of stale meat,
lettuce leaf from the kitchen sink—
and a check. Am I correct?
Hotel Whitcomb, St. Joseph, has
opened its new coffee shop, the ar-
rangement and decorations of which
are pronounced unusually attractive. A
soda fountain has been installed and
will be operated in connection with
same. Counter service only will be
offered, arrangements having been
made to serve thirty-two persons at
one time. The manager of the shop
is Miss Grace Stein, who was formerly
with the Harvey System on the Santa
Fe Railroad, as manager of the res-
taurant in the Alvarado Hotel, at Al-
burque, New Mexico.
I am wondering if the old-time epi-
demic of building new hotels is start-
ing all over again. Here in Los
Angeles they spent $22,000,000 in 192
hotels in ¢# period of less than five
years: the association of building
trades protested strenuously against
so much activitv; scores of hotel prop-
erties went into the hands of receivers:
in at least a hundred cases stock and
bondholders committees tried to oper-
ate them, but in the final analysis it
was discovered there was not enough
business to fill forty per cent. of the
rooms. In fact, it is authoritatively
stated that less than a dozen are mak-
ing anv money whatever and the re-
mainder are either paving no interest
or dividends—the larger portion going
into the hole at a rapid pace. One 200
room hotel I know of has never been
furnished although complated fully
two vears ago, and a lot of them are
trying to make a showing better than
a 35 per cent. occupancy.
The average investor seems to infer
that if a hotel suits him, it is making
dead loads of money when, in fact, the
manager is jumping the hurdles to find
someone with a little loose change to
help him meet his payroll and supply
bills, forgetting all about the overhead.
A. C. Stephens, well-known among
hotel men of Michigan twenty-five
vears ago, has developed into a mod-
ern Statler, having just purchased one
of the leading hotels at Springfield.
Ohio, in addition to several others in
Toledo, and other Ohio cities.
and most
operators in
One
highly
of the best known
respected hotel
MICHIGAN TRADESMAN
Michigan, George Fulwell, died in De-
troit a few days ago. At the time of
his passing he was operating Hotel
Colonial, Cleveland, but for a period
of twenty-three years he conducted
Hotel Normandie, Detroit, in conjunc-
tion with his son-in-law, Robert C.
Pinkerton, also well known among the
craft. Mr. Fulwell began his career
in England, receiving a thorough train-
ing in both the catering and managerial
ends of the business. In fact, a quar-
ter of a century ago he was considered
one of the best stewards in the United
States, being the author of several
books on kitchen operation, one of
them, “Cooking for Profit,” having a
wide circulation. He was associated
with many of the best hotels in the
Middle West, but an outstanding epi-
sode in his career was his connection
with the old Bates House, at Indian-
apolis, for more than a decade, under
the ownership of Lewis Rebold, of in-
ternational-fame. It was my good for-
tune to have known Mr. Fulwell for
many vears, and my visits to his office
in Detroit will always be a source of
pleasant recollections, filled to the brim
with profitable suggestions and
theories. He was one of-the tried and
true members of the Michigan Hotel
Association, a member of the Detroit
Hotel Association and was one of a
party of American hotel operators who
spent several months in Europe with
a delegation chosen from the ranks of
the American Hotel Association, three
years since. His was most assuredly
a useful life, not only in the hotel field,
but in his family environments, and
he has a host of real friends to mourn
his passing.
The Federal courts have decided that
one may linger around his own hearth-
stone listening to the broadcasting of
copyright music, without danger of go-
ing to Fort Leavenworth, Atlanta or
some other boarding place for Federal
malefactors. This was brought about
by hotel men who wanted the privilege
of installing radios in guest chambers.
Of course, it is still a capital offense
for the hotel orchestra to dispense this
self same class of entertainment with-
out “paying the freight.”
H. Stanley Green, formerly man-
ager of Detroit-Leland, has been in-
stalled as manager at Webster Hall,
Pittsburg.
C. A. Schaller, who has been assist-
ant manager under Harold A. Sage,
since he assumed control of Hotel
Wolverine, Detroit, has been appointed
manager of Lester Briggs’ new hotel,
the Briggs.
The Pontiac Chamber of Commerce
is putting on a selling campaign to dis-
pose of a piece of property which they
were talking of for a hotel site. They
thought at one time that Pontiac need-
ed a 400 room addition to its hotel
facilities. but they abandoned the idea,
fortunately for the established oper-
ators there, who were amply equip-
ped to take care of Pontiac’s transient
trade for vears to come. I trust this
announcement definitely disposes of
the notion.
Henry Kraker, owner of Hotel
Kraker. Holland. announces that his
establishment will soon be embellished
with a flock of new furniture. The ho-
tel is strictly modern and has been en-
joving a good patronage.
The Burdick Hotel Co., at Kalama-
zoo, has sold to Walter J. Hodges the
propertv at the Northeast corner of
South Rose and West South streets,
recalled as the former site of the First
Presbyterian church and abandoned by
that society when the church was de-
stroved by fire two years ago. The
price named in the deed is $81,000.
Frank S, Verbeck.
May 15, 1929
HOTEL
CHIPPEWA
HENRY M. NELSON, Manager
European Plan
MANISTEE, MICH.
Up-to-date Hotel with all Modern
Conveniences—Elevator, Ete.
150 Outside Rooms
Dining Room Service
Hot and Cold Running Water and
Telephone in every Room.
$1.50 and up
60 Rooms with Bath $2.50 and $3
Charles Renner
Hotels
Four Flags Hotel, Niles, Mich.,
in the picturesque St. Joseph
Valley.
Edgewater Club Hotel, St.
Joseph, Mich., open from May
to October.
Both of these hotels are main-
tained on the high standard es-
tablished by Mr. Renner.
CODY HOTEL
GRAND RAPIDS
RATES—$1.50 up without bath.
$2.50 up with bath.
CAFETERIA IN CONNECTION
“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”
That is why LEADERS of Business
and Society make their head-
quarters at the
PANTLIND
HOTEL
“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -t- Sandwich Shop
Park Place Hotel
Traverse City
Rates Reasonable—Service Superb
—Location Admirable.
W. O. HOLDEN, Mgr.
HOTEL KERNS
LARGEST HOTEL IN LANSING
300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.56 up.
E. S. RICHARDSON, Proprietor
WESTERN HOTEL
BIG RAPIDS, MICH.
Conducted on the European Plan.
Hot and cold running water in all
rooms. Several rooms with bath. All
rooms well heated and well venti-
lated. A good place to stop. Rates
reasonable.
WILL F. JENKINS, Manager
“We are always mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous
patronage implies.”
HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.
Warm Friend Tavern
Holland, Mich.
Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.
E. L. LELAND, Mgr.
MORTON
HOTEL
Grand Rapids’ Newest
Hotel
400 Rooms “i 400 Baths
RATES
$2.50 and up per day.
|
—=—
NEW BURDICK
KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.
250 Rooms—150 Rooms with Private
Bath.
Buropean $1.50 and up per Day.
RESTAURANT AND GRILL—
Cafeteria, Quick Service, Popular
Prices.
Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.
Wolverine Hotel
BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD-
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.
Open the vear around.
HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof
Moderate Rates
Under the Direction of the
Continental-Leland Corp.
GrorGE L. CROCKER,
Manager.
Occidental Hotel
FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon et. Michigan
Columbia Hotel
KALAMAZOO
Good Place To Tie To
May 15, 1929
MICHIGAN
TRADESMAN
25
Gains and Losses of Rural Mail
Delivery.
Thirty-four years ago the writer
was postmaster at Highland, Oakland
County, Michigan; also proprietor of a
general store in which the postoffice
was located. Eighty families received
mail at that postoffice, sixty of whom
lived within two miles of it.
Mail came daily from Parshallville,
ten miles Hart-
land to our postoffice, reaching there
at or before noon, at which time our
mail was taken on to Highland station
on the Pere Marquette Railroad.
When the mid-afternoon mail train
came from Detroit and mail had been
sorted at the station postoffice, the
Northwest, through
carrier started on his return, reaching
the Corners postoffice about 4 o’clock,
just im time for the school children to
carry home their mail.
A considerable of farmers
took a Detroit daily and, except for
very bad weather or some unusual cir-
cumstance, they had the 1 o'clock
edition to read the same afternoon or
number
evening. Some families took no paper,
some but one weekly and sent or re-
ceived letters but a few times a year.
On several
another farmer
different roads
carried the
four or five neighbors, so
twenty or more families had their mail
without going after it.
one or
mail for
sometimes
People needed
groceries two or three times a week.
There were grandfathers and others
who found it a diversion to go for the
Young
could not stay home for an evening
mail occasionally. men who
went to no worse place than the post-
office after the mail. There were bi-
cycles in those days and when roads
were good it took but a few minutes
to go two miles and back.
Nine months of the year and five
days a week a portion of the territory
depended on school children to post
letters and bring the mail. Many, many
times some busy farmer would come
to the store in the evening for plow re-
pairs, binder twine, machinery oil,
nails or some urgently needed thing
and get his mail. He could buy shoes,
overalls, jackets, shirts, socks, hats,
gloves, garden seeds, ammunition,
medicine—any of a hundred things
which but for the crossroads store he
must leave his work in the daytime, go
six or ten miles to town and visit six
or eight stores to secure the various
things he found in one store nearer
home.
When the store closed on Saturday
night, there was usually little or no
mail left in the postoffice. People had
their dailies, their weekly farm, county
and village papers and other periodicals
for over Sunday reading.
With present rural delivery condi-
tions the latest daily is that of Friday
afternoon or the after midnight issue
called Saturday morning’s paper. No
Saturday news until some time Mon-
day. And when a holiday falls on
Monday the farmer waits until Tues-
day near noon for the papers he wants
so much on Saturday evening.
There was absolutely no cause for
complaint about the handling of mail
or treatment of patrons—no delay in
attention, blunders or discourtesy.
From 5 o'clock in the morning until 9
at night anyone could send or obtain
mail. If waiting on a store customer
and anyone stepped in for postal ser-
vice we stepped to the postoffice case
and waited on him or her. Everybody
understood that the postoffice patron
had preference. A half minute’s atten-
tion saved him tedious waiting.
Just when agitation for free rural
mail delivery began I cannot recall;
however, you all know that discontent
starts with the discontented.
Some outside party takes it upon him-
self to inform the average citizen or
worker that he is being unfairly treat-
ed, or that he is entitled to certain
Former satis-
seldom
privileges or benefits.
factory conditions at once became bur-
densome.
There were those who wanted the
farmer to have free delivery more than
he did. For city papers
wanted to enlarge their fields; mail
order houses probably also; politicians
wanted to show their anxiety to serve
the farmer, and probably leaders of
certain farm organizations advocated
progress along this line.
Through the activity and persistence
of Congressman Samuel W. Smith, of
Pontiac, Michigan was one of the few
instance,
states selected for a trial of rural mail
delivery, and, of course, Oakland coun-
ty got into the game early. So it
came about that fourteen of our post-
office patrons were included in the first
route out of Milford. Had these been
left off until the whole community was
given free delivery the head of the
route would have been Highland Sta-
tion and no one need have changed
their postoffice address, for the names
were changed. Highland station post-
office became Highland and our orig-
inal Highland became West Highland.
It was all gain and no loss to these
fourteen families, so long as the local
postoffice and a well-kept store re-
mained. Combining these advantages
T still claim that that community dur-
ing my six and a half years sojourn
were better served than they were be-
I had
been away from the community twelve
years when I went back and bought
out the store.
I claimed that free mail delivery
would not compensate for the loss of
the postoffice and the decline of the
store. No doubt in many places all
over our land where the postoffice was
kept in a private dwelling apart from
a store or any kind of business the
people had cause for complaint. But
our patrons were highly favored. From
civil war days up to that time every
change in the mail service had been a
decided gain. The seed of discontent
must have been wafted thither like the
thistle down.
Two facts and one were
predominant factors in the matter.
City residents had free mail delivery,
therefore, the farmer was entitled to
the same. A carrier could deliver mail
to every family in the district served
by the postoffice by traveling twenty-
seven whereas,
from each family went to and returned
from the postoffice it would make a
total of .224 miles. And thirdly, it
would not cost the patrons any more
than in the past. Stamps cancelled,
fore or ever have been since.
delusion
miles, if one person
box rents and money order fees netted
the postmaster as much as 59 cents a
day or $175 a year, which would be
$2.20 a year for each family. Who
pays the $10 to $15 a year for each
family under present day rural deliv-
ery? The Government, of course.
Would
protest from farmers if the Govern-
not there be a Nation-wide
ment should attempt to levy a direct
tax upon each family in due propor-
tion to the cost of operating their par-
ticular rural mail route?
tax for mail
3ecause the
delivery is not on the
farmer’s tax bill along with the other
items his feelings are spared, but,
nevertheless, he pays his share.
The first rural routes were about
twenty-six miles long and there were
plenty of men who wanted the job of
carrying mail for $500 a year. Remem-
ber that living costs were about the
lowest ever known from 1893 on for a
number of years, not more than one-
third of present day prices. Account
books will prove this. Sugar 5, flour
45, buckwheat flour 35, tea 30, mo-
lasses 30, salmon 10 to 14, cheese 16,
butter 12, eggs 10, pork 8, crackers 5
to 8, and so on.
Rural carriers’ salaries went up to
$900, and now with autos some get
above $2,000 a year. When our route
was thirty miles long the patron half-
way on the route got his mail about
9 a. m. and the carrier was back to the
postoffice before noon and could put in
the afternoon at some paying work.
With routes forty or more miles long
the carrier must trade in his car once
a year for a new one or else spend his
afternoons Sundays
the old car. A
means several hundred dollars in the
and overhauling
new car each year
exchange. That with gasoline, oil and
minor expenses for 12,000 miles travel
foots up fast.
Walter Clark, who carried mail out
of Ann Arbor for twenty-seven years,
and died one evening after completing
his usual trip, told me there was more
money in it for him when he drove a
horse.
It was better for the patrons also,
for whether the carrier had a special
designed mail wagon or not people
soon learned to recognize his outfit
and could get to the mail box to buy
stamps or a money order. Not so with
the auto. One might watch for an
hour and think this or that car is the
carrier until they walk almost to the
box and discover it to be someone else,
and for all one’s watching the carrier
has come and left before the patron is
aware of it.
We used to place a money order ap-
plication and the money in an un-
sealed envelope, but when another
carrier came on the route and told us
we must be at the box when we want-
ed to buy stamps or send money, that
ended it. We mail our own checks
now or send a bank draft. We know
others who do the same. If a farmer
wants weather or market reports in
time to be of use to him he must now
have a radio. The auto, the telephone,
the radio and a checking account sup-
plement rural delivery and help, but do
not completely take the place of a local
postoffice and store.
And some carriers are so_hard-
hearted. A woman carried her foun-
tain pen and writing pad to the mail
She asked the
while she read a letter he handed her
box. carrier to wait
and then write a reply for the carrier
to take along. He did so and then he
said, “Madam, don’t you ever do that
again. [ff I wait minutes for
every patron along the line, when will
See,
there’s a woman waiting at the next
fifteen
the people ever get their mail?
box up the road.”
Features which inconvenience or an-
noy the patron may not be within the
power of the carrier or the postmaster
to change. From Washington came
regulations and decisions which must
be complied with by all lesser officers
and employes or trouble results.
Lengthening rural routes is a meas-
ure with a view to lessening expenses.
It means extending out farther or com-
bining to reduce the number of routes
or both. Families who for fifty years
received mail at a certain postoffice in
the village where they always do their
trading may be included in a route
from the city twice as far distant, and
yet their village is still the head of one
or more rural routes. When the change
necessitates removing their mail box
from in front of the house to a corner
forty to eighty rods away, it is surely a
disappointment.
Had the auto come into general use
among farmers before rural delivery
was established, there would now be
thriving community centers apart from
the railroads with church, school, post-
black-
smith and auto repair shop, carpenter,
and
office, store, gasoline station,
mason, painter possibly day
workers.
I will let those who travel far more
than myself tell what exists where
once was a postoffice, store and those
Is it
not a gasoline a room
soft gum,
candy, tobacco, cigarettes and possibly
other services at the crossroads.
station and
where drinks, chocolate,
some canned goods are sold, the main
purpose being to serve travelers and
not the farmers in the community?
No one knows what the future has
in store. It may be that present ob-
stacles will be overcome and the road
will become straight, smooth and level
—figuratively. That suggests another
this The United
States Postoffice Department tells the
phase of subject.
farmer if he wants prompt and regular
mail service he must keep the roads
The auto is delayed or turn-
ed back by obstacles which a horse
This extra work adds
already
passable.
could surmount.
to the
road tax. He thinks he now pays more
farmer's burdensome
than is just.
Gains and losses. Some once most
have lost, while
Let us
gains are a large majority.
E. E. Whitney.
>. >—___—__
favorably situated
others have gained. hope
Entirely New Disease.
“Say, Bozo, I heard you were sick
last week.”
“Yes, I was.
called ‘clothing sickness’.
“What on earth is that?”
“Well, I had a coat on my tongue
and my breath came in short pants.”
I had the new disease
%
DRUGS
Michigan Board of Pharmacy.
President—J. C. Dykema, Grand Rapids.
Vice-Pres.—J. Edward Richardson, D3-
troit.
Director—Garfield M. Benedict, San-
dusky.
Examination Sessions — Beginning the
third Tuesday of January, March, June,
August and November and lasting three
days. The January and June examina-
tions are held at Detroit, the August
examination at Marquette, and the March
and November examinations at Grand
Rapids. ee
Michigan State Pharmaceutical
Association.
President—J. M. Ciechanowski, Detroit.
Vice-President—Chas. S. Koon, Mus-
kegon.
Secretary—R. A. Turrell, Croswell.
Treasurer—L. V. Middleton, Grand
Rapids.
ee
The Function of Linsed Oil in Paint.
For centuries past linseed oil has
been the oil “par excellence” in pro-
tective paint coatings. Statistics show
about a hundred million gallons crush-
ed from about forty million bushels of
seed in this country annually. Probably
70 per cent. of this enormous quantity
of oil is incorporated with pigment and
applied to structures, the value of which
is many times that of the paints which
protect them.
Generally speaking the function of
linseed oil in paint is to bind the pig-
ment particles together. This is ac-
complished through the gradual hard-
ening of oil film, brought about by ex-
posure to the air.
Linseed oil, being a vegetable com-
pound, is readily affected by the ele-
ments and must be supported by pig-
ment such as white-lead, which is not
so affected. The distance between the
pigment particles naturally increases as
more oil is added. Thus, a paint film
containing an excessive amount of oil
is relatively weak. On the other hand,
a film having less oil has the pigment
particles closer together and is there-
fore more weather-resistant.
Sufficient linseed oil should be pres-
ent, however, to provide a binder cap-
able of holding all of the particles of
pigment together in a durable film.
The oil is necessary to bind the pig-
ment and the pigment is necessary to
back up the oil and take the attack of
the weather. In other words, the life
of a paint film is due to both pigment
and oil, each assisting the other.
When the proportion of linseed oil
in a paint is far greater than that of
the pigment, the oil comes to the sur-
face. Drying slowly, it leaves a rather
soft, tacky film which makes an ideal
lodging place for dust and dirt and
results in an undesirable appearance
known as dirt discoloration.
Linseed oil excels in furnishing both
hardness and elasticity when properly
proportioned to the pigment. 30th are
essential to durability. If elasticity is
sacrificed for hardness, trouble is sure
to result. If hardness is sacrificed for
elasticity, discoloration will follow.
3y the proper and accurate propor-
tioning of white-lead and linseed oil,
it is easily possible to produce a film
sufficiently hard and yet elastic enough
to meet all requirements. It is the
happy medium between the two which
produces the protective, durable coat-
ing.
When we consider the function of
linseed oil in paint we must give due
credit to its valuable partner, turpen-
MICHIGAN TRADESMAN
tine. Pure turpentine is an essential
ingredient in protective paint coatings.
It aids penetration, facilitates brush-
ing, makes possible harder films and
then obligingly evaporates. An aver-
age body coat, such as the middle coat
on a three-coat job or the first coat on
a repaint job, containing 100 pounds of
paste white-lead to one and one-half
gallons of linseed oil, would be difficult
But with
an equivalent amount of turpentine this
becomes workable. Shortly after ap-
plication, the turpentine evaporates,
leaving the necessary hard film on
which to apply the finishing coat.
to brush into a uniform film.
In the priming coat, the chief func-
tions of linseed oil are: first, to pene-
trate with the pigment the pores of
the surface painted, thus making a firm
foundation for subsequent coats; sec-
ond, to stop partially, if not complete-
ly, the suction of soft, porous places.
For quite obvious reasons the priming
coat should carry the maximum oil and
the minimum pigment with sufficient
turpentine to insure adequate penetra-
tion. For average exterior woodwork,
four gallons of raw linseed oil, two
gallons of pure turpentine and one pint
of dried to 100 pounds of paste white-
lead will be found excellent.
In the body coat, the principal func-
tion of linseed oil is to stop completely
the suction of porous places and bind
the pigment particles together into a
tough, yet elastic film which will fur-
nish maximum hiding power and dry
with a semi-glass finish suitable for the
application of the finishing coat. This
body coat must necessarily contain the
maximum pigment and the minimum
oil. For the average exterior work over
the primer above mentioned, one and
one-half gallons of oil to 100 pounds
of paste white-lead with one and one-
half gallons of turpentine, to facilitate
brushing, and one pint of drier, will be
found suitable.
In the finishing coat the main func-
tion of linseed oil is to assist the pig-
ment in presenting a tough, elastic
weather-resisting film, which, upon
oxidation, will have a rather hard,
somewhat glossy surface. For this
coat, three and one-half gallons to four
gallons of linseed oil, one pint of tur-
pentine, and a pint of drier to 100
pounds of paste white-lead will give
maximum durability and minimum dis-
coloration due to dirt.
Pure turpentine and drier free from
resins speed up the oxidation and hard-
ening of a paint film. This is gen-
erally desirable to prevent the adhesion
of dust and insects. Drier is not dan-
gerous when used in the proportion
above specified, but an excessive
amount of drier causes a paint film to
dry on top, leaving it soft underneath.
Wrinkling of the surface of a paint
film is also occasionally caused by an
excessive amount of drier.
—_++2>——_-
MEN WHO MADE HISTORY.
Not Necessarily Those Who Build
Skyscrapers.
I was surprised and pleased to find
that my random recollections of Grand
Rapids people of the 1880s had been of
so much interest among my friends
who still abide there. Also I was
somewhat startled when I thought of
descendants of Rodney Sessions, W. S.
Gunn, Heman Leonard, et al., for de-
scendants usually prefer to forget the
human side of their ancestors and to
foster a more or less fictitious charac-
ter for them. But an old newspaper
man knows that people soon forget
literary and_ epistolary indiscretions
and that, generally speaking, this is a
very kindly and forgiving world. Such
being the case I shall not look for a
lynching party with ropes, horsewhips
and other paraphernalia when I next
visit Grand Rapids.
I have a lovely letter from C. W.
Garfield which warmed the cockles of
my heart. He's doing things which
will help to establish the historical
background of the town. His promo-
tion of a plan for perpetual care and
beautification of the old Fulton street
cemetery I have already commended.
I hope it will lead to a general inter-
viewing of the old tombstones and the
revival of memories of early citizens
in some sort of permanent record to be
filed away in the public library. One
hundred years hence people will be
trying to evolve history out of the
local cemeteries and, unless something
is done to-day while people still re-
member, they will be baffled in the at-
tempt.
I wonder if the public library has a
complete file of the old city directories.
I find those of Detroit a mine of in-
formation for they show the arrivals
and departures of residents by migra-
tion and death; the ups and downs,
origins, mergers and development of
business houses and business men and
a lot of other things, if one had the
patience to use them properly.
Some time ago a letter came to
Mayor John C. Lodge from Southern
New York asking: “For whom was
Burlingame avenue of Detroit named?”
John sent the letter to me and T
gave a detailed story of Anson Bur-
lingame who, as a boy, helped his fath-
er drive a herd of cattle to Detroit
from Ohio about ninety years ago. He
attended school here, studied law and
proved so able that the leading lawyers
raised a purse and sent him to Harvard
Law Schol. He stumped Massachu-
setts in political campaigns; took up
the cause of Louis Kossuth the Hun-
garian patriot and was an influential
advocate of Abraham Lincoln’s can-
didacy. Elected to Congress Mr. Lin-
coln named him as Minister to Aus-
tria, but Austria, because of the Kos-
suth incident declared him persona non
grata. Then he was made minister to
China and he was the first occidental
to win the complete confidence of
China. He brought a delegation of
Chinese Statesmen to the U. S. and
made a treaty. They asked the Gov-
ernment to let him take them to Europe
to make other treaties and he negotiat-
ed treaties with Great Britain, France,
Denmark and Germany and while ne-
gotiating with Russia he died in St.
Petersburg of pneumonia. A warship
brought his remains to Boston and he
lay in state in old Faneuil Hall and
was buried by a fine monument in Mt.
Auburn cemetery. He also had a dis-
May 15, 1929
tinguished son. It seems that there
was a family reunion on the border
of New York and Pennsylvania and
my letter was read there with great
applause and I had several letters of
thanks.
Looking through the Detroit direc-
tory of 1852-3 I came upon the name
of John W.
U. S. A., living on Antoine street, near
Fort. He was also a Grand Rapids
resident. Was sent by the Government
to find a railway route across the
Rocky Mountains in 1853. Had trou-
ble with the Utes in Colorado but made
peace with them long enough to en-
able his expedition to map a route
through the Royal Gorge into Utah.
Then the Utes went on the warpath
and one morning massacred Gunnison
and seven companions who were taking
levels. But Gunnison river, Gunnison
mountain, Gunnison range, Gunnison
Lake (in Utah) and two towns bear
the name of the pathfinder of the
Rockies.
yunnison, Lieutenant,
Of course, I’m a nut to bother about
such men, long dead and mostly for-
gotten, but I feel that we owe them
at least the reward of a kindly recol-
lection and appreciation. I remember
that near Grand Rapids there was an-
other reminder of the name in the
Gunnison Swamp where people of an
earlier generation used to step high
and wide among the massasaugas while
they picked huckleberries and slapped
mosquitos.
Gunnison, as I remember, married
Martha Delony, a Georgia girl and leit
a son, Delony, who, a young man of
unusual promise, died young in Grand
Rapids before my time. I think there
were also two daughters and maybe
there are still descendants in or about
Grand Rapids. It is not the sky-
scrapers that make a city notable, but
the men who have made history and
established its character and its enter-
prises which furnish bread and butter
and an occasional piece of pie to the
people whose names fill the directories.
By this time of course my pet hobby is
showing painful saddle-galls and your
patience is at the breaking point. But
I do love to stir up the menagerie and
get the animals to roaring remin-
iscently. Geo. B. Catlin.
——_+2>—___
Retailers Display Keen Interest in
Store Arrangement.
Wednesday evening May 8, better
than 500 retail grocers and their clerks,
principally Grand Rapids retailers and
a number of out-of-town retailers (six
in one group from Bangor, Michigan)
witnessed a very instructive movie reel
on modern store arrangement, store
equipment and modern merchandising
suggestions for retail grocers, sponsor-
ed by the local Retail Grocers Associa-
tion and furnished through the cour-
tesy of the Schulze Baking Co. at the
K. of C. hall.
This was, no doubt, the largest re-
tailers meeting in Grand Rapids since
the war period, when large meetings
were common to receive instructions
from the Food Administration.
The responsive attendance and at-
titude of the retailers in attendance,
showed a keen eagerness for construc-
wisi - —
Ce
np @
May 15, 1929
MICHIGAN TRADESMAN
tive ideas on modern store arrange-
ments, improved merchandising meth-
ods and consumer appeal essential to
present day successful retailing and is
certain to improve a large number of
stores of individual ownership who ap-
ply themselves to a more efficient and
productive return.
Gerritt VanderHooning, President of
the Grand Rapids Local Retail Grocers
Association, presided. >
When we are not too anxious about
happiness and unhappiness, but devote
ourselves to the strict and unsparing
performance of duty, then happiness
comes of itselfi—nay, even springs from
the midst of a life of troubles and
anxieties and privations.
—> +>
Acknowledging your defeats is a
good thing for your character. But
letting them master you is quite an-
other matter. The moment you know
a fault, that is the moment to begin
the battle against it.
a
In multitude of counsel, there may
be wisdom, foolishness or wickedness
—dependent upon the character of the
counselors.
syrups and sundaes.
is free.
Grand Rapids
Soda Fountain Supplies
Fountain Equipment
Fruits, Syrups, Glassware, Furniture,
Mixers, Spoons, Dishers, Straw
Holders, Straws, Coats, Aprons,
Ice Cream Pails, Etc.
In fact, the largest line shown in the State,
of every article a fountain needs. Richard-
son’s and J. Hungerford Smith crushed fruits,
Our new SODA FOUNTAIN CATALOGUE is out and
if you did not receive one write us at once for a copy, it
HAZELTINE & PERKINS DRUG CO.
Michigan
Manistee
27
Prices quoted are nominal, based on market the day of issue.
Acids Cotton Seed .... 1 35@1 50 Belladonna ----- - @144
Boric (Powd.).. 9 @ 20 Cubebs ---.----- 5 00@5 25 Benzoin -.-----_ @2 28
Bere Cital) . 9 @ 20 Bigeron .._..... 6 00@6 25 Benzoin Comp’d. @2 40
Carbolic "7383 @ 44 Eucalyptus -... 1 25@1 60 Buchu .... @2 16
aa 53 @ 70 Hemlock, pure_. 2 00@2 26 Cantharides --_- @2 52
Muriatic ee 3%@ 8 Juniper Berries. 4 50@4 75 Capsicum ------- @2 28
a... 9° @ 15 Juniper Wood - 1 506@1 75 Catechu -_---.-- @1 44
a 15 @ 25 Lard, extra --.. 1 55@1 65 Cinchona ..-.__- @2 16
Sulphuric. 3%@ 8 Lard, No. 1 _... 1 25@1 40 Colchicum --.-... @1 80
Tartaric 52. @ 60 Lavender Flow. 6 00@6 25 Cubebs -_______ @2 76
fe Lavender Gar’n. 85@1 20 Digitalis ~_--...- @2 04
Lemon __...__.. 6 00@6 25 Gentian -..._--.- @1 35
Ammonia Linseed, raw, bbl. @ 85 seen aoe = =
} Linseed, boiled, bbl. @ 88 ualac, mon.
Water ig dee” Op @ is Linseed, bid. less 95108 fodine —_______- @1 25
Water, 14 deg... 54@ 13 Linseed, raw, less 92@1 09 Iodine, Colorless- @1 50
Carbonate 20° @ 25 Mustard, arifil. oz. @ 35 iron, Clo (8 @1 56
Chloride (Gran.) 09 @ 20 Neatsfoot ------ t25q@0%5 Kina 2 @1 44
Olive, pure __.. 4 00@5 00 Myrrh _---.-----.- @2 62
Olive, Malaga, Nux Vomica --.. @1 80
Balsams yellow _._____. 3 00@3 50 pr ai 2 eases a a
Copaiba -.---__ 1 00@1 25 Olive, pium, Camp. -.
Fir (Canada) 2.21593 00 green ©" __ 2 s5@3 25 Opium, Deodorz’d fo
Fir (Oregon) -_ 65@100 Orange, Sweet 12 00@12 25 PhUbAarD -------- ¢
reo 3 00@3 25 ‘i
Tol 2 00@2 25 Origanum, pure- @2 50
olu --.-------- @ Origanum, com’! 1 0g 20 Paints
ennyroyal -.-. 3 5
Barks Peppermint ---. 5 50@5 70 Lead, red dry -. 13%@14%
Cassia (ordinary). 25@ 30
Cassia (Saigon) -. 50@ 60
Sassafras (pw. 60c) @ 50
— Cut (powd.)
oe 20@ 30
Berries
Cubeb 0 @1 00
Wig oo —- @ 2s
Juniper _...... 11@ 20
Prickly Ash _.--_.- @ 175
Extracts
Eicorice .......-__ 60@ 65
Licorice, powd. -. 60@ 70
Flowers
Arica... 1 75@1 85
Chamomile Ged.) @ 50
Chamomile Rom. @ 75
Gums
Acacia, Ist _-_..- 50@ 655
Acacia, 2nd -... 45@ 50
Acacia, Sorts _.. 20@ 25
Acacia, Powdered 35@ 40
Aloes (Barb Pow) 25@ 35
Aloes (Cape Pow) 25@ 35
Aloes (Soc. Pow.) 75@ 80
Asafoetida -...__ 50@ 60
Row. —...__ 90 @1 00
Camphor ..__— 90 95
Guaiae 2... 60
Guaiac, pow’d __ 70
@
@1
@1
Miverh 22002 @1
Myrrh, powdered @1
Opium, powd. 19 65@19 92
Opium, gran. 19 65@19
Shellac ......._. 65@
Shellac ......___ 75@
Tragacanth, pow. @1l
Tragacanth -_.. 2 00@2 35
Turpentine ~_-_ . @ 30
insecticides
Arsenic ......_ 08@ 20
Blue Vitriol, bbl. @ 08
Blue Vitriol, less 09%@17
Bordea. Mix Dry 12@ 26
Hellebore, White
powdered ..... 18@ 30
Insect Powder.. 47% @ 60
Lead Arsenate Po. 1344@30
Lime and Sulphur
0
Dry
Paris Green _... 24@ 42
Leaves
Buehyu @1 06
Buchu, powdered @1 10
Sage, Bulk -.._.. 25@ 30
Sage, % loose _. @ 40
Sage, powdered... @ 35
Senna, Alex, .... 50@ 175
Senna, Tinn. pow. ae 35
Uva Ursi
Oils
Ae Bitter,
ae Bitter,
artificial __... 3 00@3 25
Almonds, Sweet,
true. 1 50@1 80
Almonds, Sweet,
imitation -... 1 00@1 25
Amber, crude -. 1 25@1 50
Amber, rectified 1 50@1 75
(Ae 1 25@1 50
Bergamont —-__. 9 00@9 25
Cafeput ..._.. 2 00@2 25
Cassia ... 4 00@4 25
Castor 1 55@1 80
Cedar Leaf .-.. 2 00@2 25
Citronella __.... 1 00@1 20
Cloves 220 4 00@4 25
Cocoanut -_-.-. 274%@ 35
Cod Liver —.... 1 50@2 00
Croton -..— ——- 2 00@2 25
Rose, pure __ 13 50@14 00
Rosemary Flows 1 25@1 50
Sandelwood, B.
Eo 10 50@10 75
Sassafras, true 1 75@2 00
Sassafras, arti’l 75@1 00
Spearmint -..._- 7 00@7 25
Sperm =... .... 1 50@1 75
Eamye oo 7 00@7 26
Tar USE 2. 65@ 76
Turpentine, bbl. _. @60%
Turpentine, less_. 68@ 81
Wintergreen,
leaf 2. 6 00@6 25
Wintergreen, —
Birch 2. 3 00@3 25
Wintergreen, art 75@1 00
Worm Seed --.. 3 50@3 75
Wormwood -. 20 00@20 25
Potassium
Bicarbonate _... 35@ 40
Bichromate --..- 15@ 26
Bromide _.___.._ 69@ 85
Bromide... _- 54@ 71
Chlorate, gran ‘dad. 23@ 30
Chlorate, powd.
OF Xtal 16@ 25
Cyanide _.... -._ 30@ 90
lodide — 4 36@4 60
Permanganate __ 224%@ 35
Prussiate, yellow 35@ 45
Prussiate, red __ @ 70
Sulphate ._._____ 35@ 40
Roots
Alkanee 8 30@ 35
Blood, powdered. 40@ 45
Calamus oo. 35@ 85
Elecampane, pwd. 25@ 30
Gentian, powd. ~ 20@ 30
Ginger, African,
powdered -.._. 30@ 35
Ginger, Jamaica. 60@ 65
Ginger, Jamaica,
powdered -____ 45 60
Goldenseal, pow. 7 50@8 00
Ipecac, powd. —. 4 50@5 00
Licorice ......_..... 35@ 40
Licorice, powd... 20@ 30
Orris, powdered. 45@ 50
Poke, powdered. 35@ 40
Rhubarb, powd -- @1 00
Rosinwood, powd. @ 650
Sarsaparilla, Hond.
ground —....... 10
Sarsaparilla, Mexic. @ 60
Sauilis _.......... 85@ 40
Squills) powdered 70@ 80
Tumeric, powd... 20@ 25
Valerian, powd.._ @1 00
Seeds
Anise ..... @ 35
Anise, powdered 35@ 40
Bird, Ig _........ 13@ 17
Canary —....... 10: 16
Caraway, Po. 30 25@ 30
Cardamon __--.- 2 50@3 00
Coriander pow. .40 “ 25
D 15@ 20
Bias 1@ 16
Flax, ground -. 7@ 15
Foenugreek, pwd. 15@ 25
Hemp ..... 8@ 15
Lobelia, powd. .-. = 60
Mustard, yellow 17
Mustard, black.. 20@ 25
Foppy ....._...._. 15 30
Guince _...__.. 1 00@1 25
Sabadilla __._... 45@ 50
Sunflower --.--- 12@ 18
Worm, American 30@ 40
Worm, Levant — 6 50@7 00
Tinctures
Aconite ....._. on @1 80
ane ee cere @1 56
nice 2 @1 50
aaeada ater @2 28
Lead, white dry 13%@14%
Lead, white oil. 183%@14%
Ochre, yellow Dbl. @ 2%
Ochre, yellow less 3@ 6
per Sabina Eng. 4@ 8
Putty. ........ aae S@S
Whiting, bhi. @ 4%
Vhiting --.-..... 54% @10
L. H. P. Prep... 2 65@2 70
Rogers Prep. .. 2 55@2 70
Miscellaneous
oe —. 67@ 75
centers O6@ 12
“ian. powd and
Sround ...._.. o9@ 15
Bismuth, Subni-
Wate ... 2 25@2 52
Borax xtal or
powdered .... 05@ 13
Cantharides, po. 1 50@2 00
Calomel ____.._. 3 1208 82
Capsicum, pow’'d 62@ 75
Carmine as 7 50@8 00
sassia Buds -... 30 35
Cloves ae ee 40 50
chalk Prepared. 14@ 16
Chloroform .... 53@ 66
Chloral Hydrate 1 20@1 50
Cocaine eos 85@13 50
-ocoa Butter -.. 65@ 90
Corks, list, less 30-10 to
40-10%
Copperas ... 03@ 10
Copperas, Powd. 4@ 10
Corrosive Sublm 2 2892 30
Cream Tartar .. 35 45
Cuttle bone 2... “Co a
Dextring
Dover’s Powder 4 0004 50
Emery, All Nos. 10@ .
Emery, Powdered @
Epsom Salts, bbls. Goss
Epsom Salts, less 3%@ 10
Ergot, powdered .. @4 00
Flake, White .. 15@ 20
Formaldehyde, Ib. aes
Gelatine _....... 80@
Glassware, less 55%
Glassware, full case 60%.
Glauber Salts, bbl. @02%
Glauber Salts less 04 10
Glue, Brown -... 20 30
Glue, Brown Grd 16@ 22
Glue, White .... 27%@ 35
Glue, white grd. Hg 35
Glycerine ee ue 40
Hops ...... ee oo 95
aging ..... 6 45@7 00
Iodoform ....... 8 00@8 30
wead Acetate .. 20@ 30
ae6q 220 1
face, powdered. = 60
Menthol -...__ 8 50@9 60
Morphine .... 12 83@13 98
Nux Vomica -... @ 30
Nux Vomica, pow. 15@ 25
Pepper, black, pow 57@ 170
Pepper, White, pw. 75@ 85
Pitch, Burgudry. Eo 25
Quasafa .... 12
Quinine, 5 oz cans @ 69
Rochelle Salts —- an 40
Sacharine 2... 2 60@ 275
Salt Peter ..... ue 22
Seidlitz Mixture 30
Soap, green -.. 15@ 30
Soap mott cast — @ 2
Soap, white Castile,
case @15
Soap, white Castile
less, per bar .. o 60
Soda Ash -...... 10
Soda Bicarbonate 34 10
Seda, Sal 02%@ _ 08
Spirits Camphor @1 20
Sulphur, roll _... 3%@_ 10
Sulphur, Subl. .. 44%@ 10
Tamarinds ...... 20@ 25
Tartar Emetic .. 70@ 175
Turpentine, Ven. 60@ 15
Vanilla Ex. pure 1 60@2 00
Vanilla Ex. pure 2 26@2 60
Zinc Sulphate .. 06@ li
MICHIGAN TRADESMAN
GROCERY PRICE CURRENT
These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of a For price changes compare with previous issues.
) Sel aeaeSRMaARRRi ATR. AOR mts a)
ADVANCED DECLINED
Col. Lima Beans
: 7 ‘od Fish Cake, 10 oz. 1 55
AMMONIA rambles, No. 40 270 (od Fiche Come.
Quaker, 24-12 oz. case 250 Bran Flakes, No, 624 2 2 oe Sar a
Gunker, 12-32 ox. case 225 Bran Flakes, No. 602 1 ®) ca’ 1, wet 2 25
Bo ia 24 gph ae 2 70 Rice ixrispies, r OF. a : 7 fase «On Key 8 10
, 24, sm. 2 ur ee [ia | : ' "
Bo Peep, 12. Ige. case 2 25 as aor is — Sard’s, % Oil, Key _. 6 75
a ee 730 Sardines. 4 Oil, k'less 5 25
All Bran, 16 oz —__- 2 22 Salmon, Red Alaska 3 15
All Bran, 10 oz. ------ 270 Salmon, Med. Alaska 2 40
All Bran. % oz ---- 2.00 Salmon, Pink Alaska 2 25
Post Brands. Sardines, Im. %, ea. 10@28
Grape-Nuts, 248 ------ 3 80 sree Im., %4, ea. i 25
Grape-Nuts, 100s ---- 2 7 ae Cal. -_ 1 35@2 25
Instant Postum, No. 8 540 ayne’ a —. =
Instant Postum, No. 10 4 50 r , 3 urtis, dos.
Vpstum Cereal, No. 0 2 25 ig . a — =
Post Toasties. 368 -- 2 85 _ rtis, doz.
Post Toasties, 24s 2
Post's Bran, 248 ---- 7
Pills Bran, 12s -.----- 1 90 CANNED MEAT
Roman Meal, 12-2 Ib.- 3 35 paces. —_ a 2 70
Wheat, 18 ---- 3 90 jacon. Lge. Beechnut 4 50
eee Barley, 18 _--- 340 Beef, No. 1, Corned __ 2 65
APPLE BUTTER Ralston Food, 18 ---- 4 00 —— No. 1, Roast .__. 3 00
Quaker, 24-12 oz., doz. 2 25 Maple Flakes, 24 ---- 2 50 te No. 2%, Qua., sli 1 65
Quaker, 12-38 oz., doz. 3 3h Rainbow Corn Fis. 36 250 =r. 3% oz. Qua. sli. 2 15
Pe aver Flake Oats, 188140 Beef, 5 oz., Am Sliced 2 90
AXLE GREASE Silver Flake Oats, 128 225 Beef, No. 1, B’nut, sii. 4 60
42 1 ib 439 90 lb. Jute Bulk Oats, Beefsteak & Onions, s 3 70
eo Soe ne Se aala 3 oe ee oe
oe ee . 2 New Oata, 24 vile m, %8 -.-
> ee vane ber Oe toe nee New Oata, 12 270 Deviled Ham, %s --- 3 60
15 lb. pails, per doz. 1195 Shred. Wheat Bis., 36s 385 Hamburg Steak &
25 lb. pails, per doz. 19 15 Shred. Wheat Bis., 728 1 55 Onions, No, 1 __---- 3 15
Triscuit, 248 ---------- 170 Potted Beef, 4 oz. --_ 1 10
BAKING POWDERS Wheatens, 188 —_.___ 370 Potted Meat, 4% Libby 52
>, :
Arctic, 7 oz. tumbler 1 35 Potted Meat, % Libby 90
Queen Flake, 16 oz., dz 2 25 BROOMS Potted Meat, % Qua. 85
ot i he 95 Jewell, doz. ---------- 5 26 Potted Ham, Gen. % 1 85
se So ae 2 76 Standard Parlor, _ lb. 8 25 Vienna Saus., No. % 1 45
royal, oe . ie —— = 9¢ Fancy Parlor, 23 Ib.-- 925 Vienna Sausage, Qua. 95
Ce eS be ae eee See 26 1b. 8 15 Veal Loaf, Medium -. 3 26
aes. 4 oz. doz. 95 E Fcy. Parlor 26 Ib. ” 15 =
Calumet, 8 oz., doz. 1 95 ~~, a. 3 16 Baked Beans
Calumet, 16 02z., doz. 3 ee | Campbells ee 1 15
Calumet. : 4g pe : 00 BRUSHES Quaker, iS oe, 22 1 05
ead . — Scrub Fremont, No. 2 ---.-- 1.25
——— = = a. 6 Solid Back, 8 in. ---- ) 5@ Snider, ta 1. Lk eS
aces is ox. dont 6k See. t oi oe . = eat . =
Sie a 1250 Pointed Hinds .------— 1 26 an Camp, small ----
umford, 5 Ib.. doz. Van Camp, med. ---. 1 16
K. C. Brand ce Stove 80
— a... 00 CANNED VEGETABLES
10c size, 4 doz. —----- 79 No. 50 —---------- .
15c size, 4 doz. -.---- 5 50 Peerless ------------- Asparagus.
20c size, 4 doz. ------ 7 20 Shoe No. 1, Green tips -. 3 15
25e size, 4 doz. ------ Sm No 49 225 No. 2%, Large Green 4 50
50c size, 2 doz. ------ 8 80 No. 20 _--------------- 300 WwW. Beans, cut 2 1 65@1 75
80c size, 1 doz. ------ 6 85 W. Beans, 1 0
10 Ib. size, % doz. ---- 6 75 BUTTER COLOR Green Beans, 2s 1 65@2 25
Dandelion __-------- — 285 Green Beans, 10s -. @8 00
BLUING CANDLES L. Beans, 2 gr. oT.
JENNINGS Electric Light, 40 Ibs. 12.1 ee se
SS 2' Beets, No. 2, wh. 1 i602 «0
The Original - oo Beets, No. 2, cut 1 45@2 35
Paraffine, 128 ~------- 14% iui ng :
Condensed Wicking -~----------- 40 es Be. 5 ae ig 2
Tudor, 6s, per box -- 30 Gorn! No. 2, Fan. 1 80@2 36
oz., 4 dz. cs. 3 00 CANNED FRUIT Corn, No. 10 -. 8 00@10 76
oz..8@z.cs.375 srnica, No. 10 5 40 Hominy, No. 3 ------ 10
Apoic Sauce, No. 9 750 GEE =>- 2, whole -. 2 15
Apricots, No. 2% 3 40@3 90 Citta. NO. eoteis 32
: -1 0z., t. 100 Apricots, No. 10 8 50@11 00° ’ i --
sg oA i lon Blackberries, No. 10 7 50 Mushrooms, poesia >
freeze, dozen _..____ 85 Blueberries, No. 10 _- 15 00 iS a. =
Boy Blue. 36s. per cs. 2 70 Cherries, No. 2 ----- : 25 ae N 2, es
Cherries, No. 2% in .= To ae 1 85
BEANS and PEAS Cherries, No. 109 _. 13 © Ss —="o.” a: « ue mie
100 Ib. bag Peaches. No. . 10 Bie § 50 = ‘No! __—-
Bea 0 Peaches, No in 22 = ee or
st on ws ; ; Peaches, 2% Cal. _--- 275 Peas, Ex. ig *, ce =
cans .. 1100 Peaches, 10, Cal. ---- 9 50 Pumpkin, No 7
neon ages gel Beans —- jl os Pineapple, 1 sli. _---_ 145 Pumpkin, No. 10 5 00@5 50
Col. Lima Beans 16 00 Pineapple, 2 sli. ---.- 2 40 Pimentos, %, each 12@1¢
ea nl eget : 14 50 F’apple, 2 br. sh 2 - Pimentoes, %, eac . oi . _
oo ee eee P’apple, 2 br. sli. _--- 2 40 Sw’t Potatoes, .
Spit Peas, Yellow -- $00 Prapple, 2%, sli. —---- 300 Sauerkraut, No.3 1 45@1 75
4 h P 4 —~ 97 59 FP’apple, 2 cru. 260 Succotash, No. 2 1 66@3 60
Seote So Pineapple, 10 crushed aU ed Succotash, No. 2, glass : =
Pears, No. 2 -------- Spinach, No. 1 ----.—
So Pears, No. 2% _----- 375 Spnach, No. 2-. 1 60@1 90
Queen Ann, No. 1 and Raspberries, No. 2 bik 325 Spinach, No. 3-. 2 236@2 60
2, doz. ------------- 135 Raspb's. Red, No. 10 1150 Spinach, No. 10_ 6 50@7 00
White Flame, No. 1 2 25 Paspb’s Black, Tomatoes, NO. 3 onc 1 60
and 2, doz. -------- i, 10 15 00 Tomatoes, No. 3 ---- 2 25
Rhubarb, No. 10 ----- ; - Tomatoes, No. 10 ---- 7 50
Strawberries, No. 2 --
eo Strawb’s, No. 10 __-- 11 00 CATSUP.
s
rk oe ene ome 15 Beech-Nut, small ---- 1 65
tit al CANNED FISH Lily of Valley, 14 oz... 2 25
Clam Ch’der, 10% oz. 135 Lily of Valley, % pint 1 66
BREAKFAST FOODS Clam Ch., No. 2 ----. 2756 Sniders, $= oz. -_._._-- 1 65
Kellogg’s Brands. Clams, Steamed, No. 1 3 SS Snifers, 16 ox. —...-- 2 35
Corn Flakes, No. 136 235 Clams, Minced, No. % 2 25 Quaker, 8 oz. -------- 1 30
Corn Fakes: No, 124 285 Finnan Haddle, 10 os. 3 8@ Quaker, 10 oz. ------. 1 #6
Corn Flakes. No. 102 200 Clam Bouillon, 1 of.. 288 Quaker, 14 0z. __---- 1 90
Pep, No. 224 --- 279 Chicken Haddie, No.12 76 Quaker, Gallon Glass 12 50
i... Fieh Flakes, small 125 Quaker, Gallon Tin -- 8 50
Pep. No. 20@ _....--- 3 00
CHIL! SAUCE
Snider, 16 oz.
Snider, 8 oz. —---...
Lilly Valley, 8 oz. -.
Lilly Valley. 14 os. ..
OYSTER COCKTAIL.
Sniders, 16 ox. _....... 3 30
Sniders, 8 os. ----- _ 2
CHEEBSE.
Rocesiort 45
raft, small items 1 65
Kraft, American 1 6
Chili, small tins -- 1 66
Pimento, small tins 1 65
Roquefort, am. tins 2 26
Camembert, sm. tins 3 26
Wisconsin Daisy ~----- 25
Wisconsin Fiat _____. 25
New York June ------ 34
San sae ooo 42
Back 33
CHEWING GUM.
Adams Black Jack ---- 66
Adams Bloodberry ---- 66
Adams Dentyne __------ 66
Adams Calif. Fruit ---- =
Adams Sen Sen -_____-__-_
Beeman’s Pepsin ------ $s
Beechnut Wintergreen_
Beechnut Peppermint -
Beechnut Spearmint -.-
Doublemint
Peppermint, Wrigleys -_ 65
Spearmint, Wrgileys _. =
Wrigley’s P-K -.----
aes =
CLEANER
Holland Cleaner
Mfd. by Dutch Boy -
20 in cane 5 50
Droste’s .
Droste’s Dutch, 5 Ib. 60
Chocolate Apples ---- 4 50
Pastelles, No. 1 ----.13 60
Pastelles, % Ib. ------ 6
Pains De Se ...-- 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles --.-..-
1 Ib. oe Tin Bon
oe —18 00
7 os. “Rose Tin Bon
ee 9 00
13 es. oo De Cara-
on 18
12 oz. Rosaces -_.----10 80
% Ib. Rosaces _.---. 7 80
% Ib. Pastelles -.---- 3 40
Langues De Chats .. 4 80
CHOCOLATE.
Baker, Caracas, %s ---- 37
Baker, Caracas, \s -..- 35
CLOTHES LINE.
Hemp, 50 ft. _.__ 2 00@2 25
Twisted Cotton,
oe ........ 3 ~~ 00
60 ft. 25
HUME GROCER CO.
ROASTERS
MUSKEGOR, MICB
COFFEE ROASTED
Worden Grocer Co.
1 ib. Package
Meroe. 37
Livery ee 26
Canker 43
NAGrOW 8 ae
Morton House ie
RONG so 38
Roval Cie _....... 33
McLaughiin’s Kept-Fresh
Brands
Nat. Gro. Co.
Lighthouse, 1 lb. tins.. 49
Pathfinder, 1 lb. tins. 45
Table Talk, 1 lb. cart. 43
Square Deal, 1 Ib. car. 39%
Above brands are packec
in both 30 and 50 lb. cases.
Coffee Extracts
M. Y., per 100 ------ 12
Frank’s 50 pkgs. -. 4 26
Hummel’s 60 1 tb. 10%
CONDENSED MILK
Leader, 4 doz. 7
Tagle, 4 doz.
MILK COMPOUND
Hebe, Tall, 4 dos.
Hebe. Baby. & do.
Carolene, Tall, 4 .dos.3 86
Carolene, Baby -_---- 3 50
EVAPORATED MILK
Quaker, Tall, 4 doz._-
Quaker, Baby. 8 doz.
Quaker, Gallon, % doz.
Carnation, Tall, 4 doz.
Carnation, Baby, 8 dz.
Oatman’s Dundee, Tall
Oatman’'s D'dee, Baby
Every Day, Tall -----
Every Day. Baby ----
Pet Tau 4 70
woe wb pe pte ee te ee ee
a
o
Pet, Baby, 5 oz. —_.--_ 4 60
Borden's Tall _______- 4 70
Borden’s Baby -------- 4 60
CIGARS
G. J. Johnson's Brand
G. J. Johnson Cigar,
fe I ee
Worden Grocer Co, Brands
Airegaie 2 35 00
Havana Sweets ---. 35 00
Hemeter Champion -. 37 50
Canadian Club ------ 35 00
Rose O Cuba, Slims 37 50
idttie Tom _.._........ 37 60
Tom Moore Monarch 75 00
Tom Moore Panetris 65 00
T. Moore Longfellow 95 00
Webster Cadillac _._. 75 00
Webster Astor Foil-. 75 00
Webster Knickbocker 95 00
Webster Albany Foil 95 00
Bering Apollos -... 95 00
Bering Palmitas -. 115 00
Bering Diplomatica 115 00
Bering Delioses __.. 130 00
Bering Favorita .... 135 00
Bering Albas -..... 150 60
CONFECTIONERY
Stick Candy Pails
Standard ---.------- _ 2
Pure Sugar Sticks 6008 4 00
Big Stick, 20 lb. case 18
Mixed Candy
Kindergarten --..---- o- At
ieeder ou 13
et OL 12
French Creams ------ =. 16
Paris Creams ---~...-. 16
ones oo
Fancy Chocolates
5 lb. Boxes
Bittersweets, Ass’ted 1 75
Choc Marshmallow Dp 1 60
Milk Chocolate A A > 76
Nibble Sticks —__- 75
Chocolate Nut Rolls - 4 85
Magnolia Choc --.--.. 1 36
Bon Ton Choc. ------- ‘1 60
Gum Drops Pails
Anise —» 16
Champion Gums -.-.-.. a ae
Challenge Gums --..... 14
Superior, Boxes -_---- a oe
Lozenges Pails
A. A. Pep. Lozenges 15
A. A. Pink Lozenges 15
A. A. Choc. Lozenges wee
Motto Hearts --..-.--.
Malted Milk Lozenges 21
Hard Goods Pails
Lemon Drops ---.---- 8
oO. F. Horehound dps. .. i
Anise Squares -.------ 18
Peanut Squares ---.... a
Horehound Tablets _.-. 18
Cough Drops Bxs
Parmenms ......-......_ 1 36
Smith Bros. __.------- 1 6e
Package Goods
Creamery Marshmallows
4 oz. pkg., 12s, cart. 85
4 oz. pkg., 48s, case 3 40
Speciaities
Pineapple Fudge
Italian Bon Bons -..-.. 17
Banquet Cream Mints_ 25
Silver King M.Mallows 1 15
Handy Packages, 12-10c 80
Bar Goods
Mich. Sugar Ca., 34, Se 16
Pal O ne, 24, 6c .... 16
Malty Milkies, 24, 5c .. 75
Lemon Rolls ---------- 16
Tren tay. 24, Se ..__.-.. 15
NWo-Nut. ¢4. tc _.....-.- 7B
May 15, 1929
COUPON BOOKS
50 Economic grade 8 60
100 Economic grade 4 60
500 Economic grade 20 60
1000 Economic grade 37 60
Where 1,000 books are
ordered at a time, special-
ly printed front cover in
furnished without charge.
CREAM OF TARTAR
6 lb. boxes
ORIED FRUITS
Applies
N Y. Fey., 50 Ib. box 15%
N. Y. Fey., 14 oz. pkg. 16
Apricots
Mvaporated, Choice ___ 9%
Evaporated, Fancy ____ 29
lvayorated. Sips ... is
itren
0 tb. box 40
Currants
Jackages, 14 oz. _..._. 30
Greek, Bulk, Ik. ___.__ 20
Dates
Dromedary, 36s ______ 6 75
: Peaches
Evap. Choice 2... 14
Evap. Ex. Fancy, P.P. lv
Peel
Lemon, American _____ 30
Orange, American _____ 30
Raisins
meeded, bulk 07%
Thompson’ s s'dles blk 07 —
ao seedless,
5.08. 3 OR
Seeded, 15 oz. sit
California Prunes
60@70, 25 lb. boxes__@10
50@60, 25 Ib. boxes_ @11
40@50, 25 lb. boxes__@12
30@40, 25 lb. boxes__@13
20@30, 25 lb. boxes__@16
18@24, 25 lb. boxes__@18
Hominy
Pearl, 100 lb. sacks — 38 60
Macaron!
Mueller’s Brands
9 oz. package, per dos. 1 40
9 oz. package, per case 3 60
Bulk Goede
ihbow, 20 Ib,
Egg Noodle, 10 lbs. .. te
Pearl Bariey
Chester ooo 4 25
9000
osama 1 ae
Barley Grits -......... 6 @
Sage
Hast india —- 1
Taploca
Pearl, 100 lb. sacks -. 09
Minute, 8 0o2., 8 dos. 4 Vo
Dromedary Instant -. 8 50
FLAVORING EXTRACTS
JENNINGS’
PURE
FLAVORING
EXTRACT
Vanilla and
Lemon
Same Price
. Of. .. 1-36
1% oz. __ 1 80
2% oz. .. 3 0
3% oz. __ 4 20
2 Of... 2 76
4 oz. __ 5 00
8 oz. _. 9 00
16 oz. _. 15 00
3% os.
Amersealed
At It 56 Years.
Jiffy Punch
3 doz. Carton -...___. 2 25
Assorted flavors.
FLOUR
Vv. C. Milling Co. Brands
Lily White _......._. 8
Harvest Queen .... 7 50
Yes Ma’am Graham,
B08 2 20
FRUIT CANS
F. O. B. Grand Rapids
Maeon
Halt oint 2
One pint —--. iene
One quart oi...
Half gallon __.....
ideal Glass Tep.
Half pint
Me
Suse KRESS
Shee
ee en
q
tage
aes
s eee ‘ s > aay
seh orient
rr:
"f
er.
ee
May 15, 1929
MICHIGAN TRADESMAN 29
cee oo . 1SO-VIS MOTOR OILS Sausages SALT Snowboy, 12 Large -- 2 65 TEA
- oe In tron Speedee, 3 doz. ------ 20
Minute, ‘on. 4 06 Light : or 7.1 pe a Lens ’ oo 24, 2 Ib. ---- 95 euaprite. 50S 210 Medium one 35@35
Plymouth, White 20 165 wean 0 E Uftocn as olonial, 36-14% -_--- 1 25 Wyandotte, 45 —--- 4 176 Ghaicse a7 GALS
29 = Medium 0 17.1 rankftort ......_ 21 Cale nn See ce Se ee 37@52
Colonial, Iodi : : ae
Quaker 4d62. 2 2 lal, 10 zed, 24-2 2 00 ay CA ccanas ies Ge ~P
2 ee eect tien mene ao Weave 17.1 POC 31 Med. No. 1 Bbls. 2 85 Wyandot Deterg’s, 24s 2 79 —— Ni wane ere 52@61
macy ano preserves “ "OO ——-—— Ti Let 19 Med. No. 1, 100 lb. bk. 95 SPICES ONS ag << reeergeia _ 54
Tongue, Jellied —-—-- 35 Farmer Spec., 70 Ib. 95 Whole Spi egy ieee ”
Pure, 30 Ib. pails _..-3 30 Headcheese —---------- 18 P. : ee Gunpowder
) e ackers Meat, 50 Ib. 57 ‘ 5
Imitation, 30 Ib. pails 1 75 | Gruahed Rock for ice Allspice, Jamaica ---- @25 Choice ------------ a
Pure, 6 oz., Asst, doz. 90 anne a oe . Cloves, Zanzibar ---- @38 Bancy 47
Ss ked M cream, 100 Ib., each 85
Pure Pres.. 16 0z., dz 2 40 moke eats Cassia, Canton -..... @22
" oe Hams, Cer. 14-16 Ib. @28 ‘Butter Salt, 280 Ib. bbl. 4 24 Cassia, ‘Se aie. Oe OM tac we :
JELLY GLASSES Hams, Cert., S é OCK, ee 40 Ginger, African ..--.. @19 , ----——-— F
Son, uae Gon “6 —_—ee ums Cert, Skinned |, Baker Salt, 280 Ib. bbl. 4.10 Ginger, Cochin _----- O25 English Breaktast
“ saan ne ant ee “1 Ham, dried beef ’ pe ae ah per hn ---- : bo . — e -------- 1 re Congou, Medium -_--_- 28
See. icnuckics 44 : ., per bale —--- med, No 2 8 i! Congou, Choice ____ 35@36
OLEOMANOARINE Beary co BL gallon ami Git RMI Ronn atm, Belts Ot Guy OM Bo es
Van Westanbr Brands S¥cctw tees ot : icnic Boiled Caen fee ao MER Cet, (aes
Cavicad — Extra heavy ..-------- 65.1 | Hams _________- 20 @25 Old Hickcory, Smoked Nutmegs, 105-110 _. @59 Oolong
Polarine “F" -___--_- 65.1 Boiled Hams __- @42 6-10 Ib. ce oe oo ee Se 2
r Transmission Oil odnenes 65.1 Minced Hams ee @21 Coe ae : P G i Choice ------~---------- 45
Finol, 4 oz. cans, doz. 150 Bacon 4/6 Cert. 24 @32 ure Ground In Bulk may ........, 50
Finol, 8 oz. cans, doz. 2 25 aE cea Allspice, Jamaica __. @35 TWINE
Parowax, 100 Ib. _... 9.3 Cloves, Zanzibar ---- @46 Cotton, 3 pl
Parowax. 40, 1 lb. __ 9.6 Beef Cassia. Canton -____- @23 Gott n, : ply cone __.. 40
Parowax, 20, 1 lb. -. 9.7 Boneless, rump 28 00@38 00 oe Corkin O32 Wool, 6 dh ng Balls ._.. S
Rump, new __ 29 00@32 00 ustard -..--------- 32 2 oe
Mace, Penang __.____ ‘ VINEGAR
8 Li Pepper, Black ee on Cider, 40 Grain ..._____ 23
eee mre Beef Iver : Nutmegs 0 @59 White Wine, 80 grain.. zo
Nucoa, 2 and 5 Ib. --- 20% ASEM DAC io ie aia = Reve el White Wine, 40 grain. 19
ee lle : r, Cayenne _._. @at
Wilson ao Brands a aren OER ee 10 Paprika, Spanish _-_. @45 No. 0 wo 30
eo a oe No. 1. per gross
oF Birr Seasoning - 1, per gross -_.. 1 25
Certified 24 Ar RI No. 2,
ut ee re reer 18 G rae al Fancy Blue ssh 05y% ey es pe ae : 2 No. 3, Pe a oe j 7
Special Roll ---------- 19 bs Fancy Head _._.._.-. 07 ae fa 90 fachant ie ou don 80
Onion Salt _____ 1 35 er, No. 2, doz. 60
MATCHES aa. Rochester, No. 3, doz. 2 00
Swan, 144 4 20 ROLLED OATS Veneta on Hey 2 Rayo, per doz, -_--.. 75
Dinnond. iii box 22 5 00 ©Semdac, 12 pt. cans 2-78 Sjiver Flake, 12 New Kitchen Bouquet _.-- 4 50 WOODENWARE
Searchlight, 144 box_. 5 00 Semdac, 12 qt. cans 4.65 Process 0.0. 225 Per case, 34, 2 ibs. — 3 4@ Laurel Leaves ____--_ 20 Rael
Ohio Red Label, 144 bx 4 20 Quaker, 18 Regular _.180 Five case lots ------ 2 30 Marjoram, 1 oz. --__-- wushele ware lg
Ohio Blue Tip, 144 box 5 00 Quaker, 12s Family _. 2 lodized, 24, 2 Ibs. _-- 2 40 Savory, 1 oz. ______ , narrow band,
; Pe ue PICKLES y 7@ , ----- 90 wire handles
Ohio Blue Tip. 720-1c 4 00 Mothers, 12s, China__ 3 80 Thyme, 1 oz, -...----- @ tucks unis
*Blue Seal, 144 ------- 4 50 Medium Sour Nedrow, 12s, China __ 3 25 BORAX Tumeric, 2% oz. ---. 90 wood handle :
smenatie, 1% ------—- 3.60 6§ gallon, 400 count _. 475 Sacks, 90 Ib. Jute -._ 3 10 « -——- = 80
*Fed 1 144 or g , = = Market, drop handle 90
“gi 2 4 75 Twenty Mule Team STARCH Market, single handle.
hn Ten. i 7
Sweet Small RUSKS 24, 1 Ib. packages -. 3 25 — a if
Safety Matches 16 Gallon, 2250 ------ 2450 Dutch Tea Rusk Co Go pees 4 Dee Se ne Ga i
. ay =% 450 ooo i . y a © 5 ’ 8 anche a - ee er
@uaker, 5 gro. case. 425 5 Gallon, 750 ---.---. 9 76 a Brand. 96. % Ib. packages -. 4 00 Argo, 48, 1 i pkgs. ae Sent, onal ___... 6 50
; 36 rolls, per case --__ 4 2 ream, 48-I ___.._.
Al Poggi 25 jal. 40 igs alge 6 jeu ee 25 ang ee ee mre eae gal, each 7<
monds, Tarragona_- 25 ral. , << 2 rolls, per case ___150 Am. Family, 100 box 6 30 Barrel, 10 gal a
ti. 1. we oh Tie 2% 13 cart al ie ‘ » 10 gal., each-. 2 56
ee os oor ae a a Glug Pk ons, per case __170 Crystal White, 100 -. 4 20 Gloss 3 to 6 gal., per gal. __ 16
Fancy ee a 6 A 2 30 cartons, per case .. 2 55 Sxport. 100 box ___--. 3 85 Argo, 48, 1 lb. pkgs. 3 60
Filberts, Sicily ------ 22 32 oz. Glass Thrown 36 cartons, per case __5 00 Big Jack, 60s —_______ 475 Argo, 12, 3 Ib. pkgs. 2 62 Pails
Peanuts, Vir. Roasted 11% Dill Pickles Bulk Fels Naptha, 100 box 6 60 Argo. 85 Ib. phes. - 97 10 at. Galvanized _... 2 50
Peanuts, Jumbo, std. 14 & Gal., 200 -..----_ 4 75 SALERATUS Flake White, 19 box 4 20 Silver Gloss, 48 ts nk 12 qt. Galvanized .... 2 18
Pecans, 3 star ------- 22 16 Gal., 600 __-------- 9 25 Grdma White Na. 10s 375 Elastic, 64 pkgs __ § 365 4 qt. Galvanized -... 3 00
Pecans, Jumbo ------ 40 45 Gal 1200 2 1950 Arm and Hammer -_ 876 Jap Rose, 100 box -.-- 785 Tiger "48-1 St aan {2 qt. Flaring Gal. Ir. 6 00
Pecans, Mammoth -- 50 Fairy, 100 box --..-. 400 Tiger, 50 Ibs. _.-____. es fee at Tin Dairy -... 4 0
Walnuts, Cal. -.-- 30@%5 PIPES ont cs Soe iets Otel ‘Treoe
Hickory -------------- 07 Lava, 100 bo ____--_- 4 90 SYRUP Mouse, Wood, 4 holes. 60
Cob, 3 doz. in bx. 1 00@1 2@ Granulated, bbls 1 80 Mouse, wood, 6 holes 10
Salted Peanuts Ga ; Pal Octagon, 13¢ -..-.-. 5 08 on Mouse, tin, 5 holes __ 66
“ a4 + PLAYING CARDS ranulated, 60 lbs. cs. 160 Pummo, 100 box _.-. 485 [Glue Karo, No. 1% -. 277 §Rat, wood ~~ 1 00
— oo Battle Axe, per doz. 2 65 page sn ieee 2 40 te ten Eine pope pha 7 3 a ioc Pia ao +=
. a ee vas kee eget > ; « ee ie ge 7
Shelled Torpedo, per doz. ---- 2 25 Grandpa Tar, 50 sm. 210 Red Karo, No. 1% _~ 3 05 t Tc sy oe e
Almonds ----_.------ 70 Blue Ribbon, per doz. 4 25 Cop FISH Grandpa Tar, 50 lge. 36@ Red Karo, No. 5,1 dz. 429 Large Gal —
Pee Ie. — 12s. POTASH : Quaker Hardwater Red Karo, No. 10 __ 4 01 Medic Galeeue : ‘
a... wii. se ee Oo Cl ~----- 20 = 36 Imit. Maple Flavor Small Galvanized -.-. 6 75
80 Tablets, % Ib. Pure .. 19% Fairbank Tar, 100 bx 40 QO pane : Ww
Pecans Salted -------- § a 1, Orange, No. 114,. 2 dz, 3 50 ashboards
Walnuts Manchurian - 05 EATS OF. -.---— === -- = 1 40 rilby Soap, 100, 10c 7 26 Orange, No. 5 ot ‘doa. 4 99 Banner, Globe ._..... 8 50
us — ee Wood boxes, Pure __ 30% Williams Barber Bar, 9s 60 : i Brass, single ~_______ 6 25
MINCE MEA ee Whole Cod ____-______ 11% Williams Mug, per dos. 48 Maple and Cane Glass, single -........ 6 00
None Such, 4 dos. --- 6 47 Top Steers & Heif. -.-- 24 Kanuck, per gal. ---_ 1 50 ae youre ela 7 Hs
Quaker, 3 doz. case -- 8 50 Good St’rs - ane HERRING CLEANSERS Kanuck, 5 gal. can __ 6 50 Northern Guses << 5 a
Libby, Kegs, wet, lb. 22 Med. Steers eif. -. @ salted 6 a ----— 5 8
: ' Com. Steers & Heif. 15@16 ollan erring Lael!
Mixed, Kegs ____ Michig: 7 Wood Bowls
OLIVES Veal na Pe Michigan, per gal. -- 275 43 in. Butter
Ho < ; . Butter 00
4 oz. Jar, Plain, doz. 1 35 ‘Top 20 Mixed, half bbis. .. 8§ 75 : te , Welchs. per gal. -__.. 3 26 gain Rotter 9 00
10 oz. Jar, Plain, doz. 2 35 } so pane ienas i et eD 18 Mixed, bbis, _ 16 50 Hy Ni COOKING OIL 17 in. Butter -------. 8 00
a4 07, Jar. Plain, doz. 2450 xeoqium 16 Milkers, Kegs -______. 1 20 E fF Mazola 19 in. Butter _______ 00
Pint Jars, Plain, doz. 3% Mie Lc bhi 8 HD N ‘3 Pints, 2 doz. --6-75 WRAPPING PAPER
uart Jars, Plain, doz. Lamb Mi i Fy 3 Quarts, F doz. =... - 6 25 Mibr ani aii =
1 Gal. Glass Jugs, Pla. 2 10 _ Milkers, bbls. ------ 18 50 yl a cae ae Peat ie lus Sis ee
5 Gal. Kees, each __ § 50 Spring Lamb -------- 31 KKK K Norway __ 19 50 4 ta. 6 a ae “
$% oz. Jar, Stuff., doz. 1 35 Good ---------------- 30 8 Ib. pails 1 40 | Butchers D F ________ 06
6 oz. Jar, Stuffed, doz. 2 35 Medium --- | eae z ee TABLE SAUCES ee 06%
9% os. Jar, Stuff.. doz. 375 Poor -----------------~ 21 cut Lunch ~.-------- 1 50 i bod pecs I 6 00 Kraft Stripe ---------- 09%
1 Gal. Jugs, Stuff., dz. 2 75 Boned. 10 Ib. boxes __ 15 6 es ee ae ee
tton . a agic, oe 2 70
PARIS GREEN Gooa 18 Lake Herring Royal Mint ney 340 at Pag ----- 3 =
De —iséTrobacnco, Fon. Sunlight, oz. .. 1 36
Medium oe * % bbl., 100 Ibs. _..._- 6 &e po ngg pea - oo : = Yeast Foam, 3 doz. _. 2 70
ane 5 : e ’ Yeast Foam, 1% doz. 1 36
Aol, laseq 22 15 '
Mackerel
A-) sale. 3 15 YEAST—COMPRESSE
Pork ; Tubs, 60 Count, fy. fat 5 75 Caner 2.68. 330 Fleischmann, per doz. ve
Tieht hors ...____-- 16 Pails. 10 lb. Fancy fat 1 75
—— hogs —_...__- - 80 can cases, $4.80 per case
eavy hoes ---------- :
tein, mea 24 White Fish WASHING POWDERS oe ana eee "| ose
> ‘ os f ELA tal 8A) "or te. “ s have bee 2 ‘* “ . - : : : “ ah : ahs aut -
comet ca 176. The funds have been The time since the discovery of the the germination of potatoes is a sodium but we've got something awfully
I and the first meeting of cred-
itors has been called for May 28.
In the matter of Isaac M. Roden, Bank-
rupt No. 3786. The funds have been re-
ceived and the first meeting of creditors
has been called for May 28.
In the matter of Michael Roden, Bank-
rupt No 3787. The funds have been re-
ceived and the first meeting of creditors
has been called for May 28.
In the matter of Hollie E. Wolfe, Bank-
rupt No. 3772. The funds have been re-
ceived and the first meeting of creditors
has been called for June 1.
May 13. On this day was held the first
meeting of creditors in the matter of
George Dykehouse, Bankrupt No. 3753.
The bankrupt was present in person and
represented by attorney Irving H. Smith.
No creditors were present or represented
Claims were proved and allowed. No
trustee was appointed. The bankrupt
was sworn and examined without a re-
porter. The first meeting then adjourned
without date, and the case has been
closed and returned to the district court,
as a case without assets.
On, this day also was held the
meeting of creditors in the matter of
Robert D. Irwin, Bankrupt No. 3569. The
bankrupt was present in person and rep-
resented by attorney Horace T. Barnaby.
No creditors were present or represented
No claims were proved and allowed. No
trustee was appointed. The bankrupt was
sworn and examined without a reporter.
The first meeting then adjourned without
date. The case will be closed and re-
turned to the district court, as a case
without assets, upon the payment by the
bankrupt of the filing fee herein. —
On this day also was held the
meeting of creditors in the matter of
Walter J. Weldon, Bankrupt No. 3754.
The bankrupt was present in person. No
creditors were present or represented
Claims were proved and allowed. The
bankrupt was sworn and examined with-
out a reporter. No trustee was appoint-
ed. The first meeting then adjourned
without date, and the case has been closed
and returned to the district court, as a
case without assets.
May 13. On this day was held the first
meeting of crediors in the matter of
Glen P. McHugh, individually and under
the assumed names of McHugh Bootery
and Pantlind Boot & Toggery Shop, Bank-
rup No. 3740. The bankrupt was present
in person and represented by attorneys
present and by attorneys Hilding, Hilding
McAllister & McAllister. Creditors were
& Tubbs; Wicks, Fuller & Starr and Fred
G Timmer. Claims were proved and
allowed. The bankrupt was sworn and
examined without a_ reporter. €. OW.
Moore, of Belmont, was elected trustee
and his bond placed at $3,000. The first
meeting then adjourned without date.
first
first
On- this day also was held the first
meeting of creditors in the matter of
Joe Hirsch. Bankrupt No. 3765. The
bankrupt was present in person and rep-
resented by attorneys Cross, Foote &
Sessions. Creditors were represented by
attorneys H H. Smedley; Norris, Mec-
Pherson, Harrington & Waer and B. F.
Ww atson, and by G. R. Credit Men’s As-
sociation. Claims were proved and al-
lowed. The bankrupt was sworn and
examined before a reporer. George D.
Stribley, was elected trustee, and his
bond placed at $2,000. The first meeting
then adjourned to May 29, for further
proceedings and for the further exam-
ination of the bankrupt.
———~72>—__
MOLD TO COMBAT DISEASE.
Rare Salt To Be Used To Treat Tuber-
culosis.
Science can now fight more effec-
tively two dreaded enemies of human-
ity, tuberculosis and rickets, as the re-
sult of new drugs developed in the
past few months and shown publicly
for the first time last week at the
exposition of Chemical Industries at
the Grand Central Palace, New York
City.
The lowly mold, heretofore generally
despised for its destruction of food-
stuffs, when combined with a glucose
solution under proper conditions has
been discovered by Dr. Horace T.
Herrick working with Orville E. Mayer
of the Department of Agriculture, to
yield to rare inorganic salt. This salt
when introduced into the system of a
tubercular patient by an _ injection
new salt, called calcium gluconate, has
not permitted its adaptation for use
in medicine, Dr. Herrick said recent-
ly, but he predicted the use of the new
drug on a large scale to assist in “‘na-
ture’s growth processes” soon.
The Dr.
Herrick explained, when chemists were
seeking to get tartaric acid from mold.
They searched nearly 200 samples of
mold, but none of them yielded tar-
taric acid. However, they yielded in-
stead gluconic acid and the salt, cal-
cium gluconate, which is derived from
it. This can now be produced cheaply
Dr.
have
new salt was discovered,
through a simple
said,
and
Herrick
process,
because “molds
advantages since they do not
sleep on the job, work twenty-four
shifts without strikes or
just as long as they are fed infinistesi-
great
turnovers,
mal quantities of the proper food, given
a comfortable home in a temperate
climate and protection from their ene-
mies. Under those conditions, they will
work for you uncomplaningly until
their work is done.”
The fight on rickets, according to
the chemical experts of the Department
of Agriculture, has won new strength
through the development of a
drug which exposed to ultra-violet rays
creates Vitamin D, which can be taken
internally in connection with a proper
diet. Investigations based on the stu-
dies of Professor Adolph Windaus of
new
Germany, for which the German scien-
tist won the Nobel Prize in 1928, have
led to the discovery of the new drug,
they said.
“Our
mines had hand an important bearing
on the positive cure of children’s dis-
-ases such as rickets,’ ‘they said. “But
even this is only the beginning and new
various researches for vita-
achievements are expected in the near
future which will enable us to prevent
and cure rickets defintely.”
Mustard plays a vital part in the
movie industry which is little recogniz-
ed by those uninitiated into the dietary
mysteries of cows, Eastman Kodak Co.
experts at the exposition explained
recently.
human
If cows, they said, emulated
beings and decided to
certain foods out of their diets, includ-
ing mustard, there would be no more
leave
movies.
“Certain impurities taken into the
cow’s system through eating mustard
and other similar food are quite im-
portant to the gelatine of which film
“These im-
is made,” they asserted.
purities lodge in the cow’s skin and are
quite important to the sensitiveness
of the film which is made from the
hide.”
The fumes and smells of soft coal
smoke are making five chemical prod-
ucts ranging from ‘Hollywood ice” to
a potdto germinator and indirectly even
enter the synthetic manufacturing field
that produces some of the bright fem-
inine jewelry, F. W. Sperr Jr., director
of the Koppers Co., of Pittsburgh, re-
yealed. The smoke conversion pro-
compound, which is also used to take
moisture out of city gas, he declared.
A form of salcium obtained from the
smoke, he added, is used in making
fibres for trunks, lamp
shades and in treating cotton to give
It dissolves both wood and
parchment
it lustre.
cotton. One of the ammonium com-
pounds is used as a base for manufac-
turing a host of brilliantly colored ar-
ticles of personal use, from pens to
bead necklaces, and is sometimes used
in making substitutes for an unshat-
terable plate glass:—N. Y. Times,
_————
Public Announcement.
W. H. Caslow is engaged exclusive-
ly in his own public educational cam-
paign against the syndicate system of
business in all its forms and practices.
He seeks to bring about a better pub-
lic understanding of the independent
merchant’s importance in the Ameri-
can community. His work is sponsor-
ed and endorsed by the Grand Rapids
Calendar Co. His lecture services are
either for local merchant-
organizations or public meetings, any-
available,
where in Michigan, free of cost or ob-
ligation. Information concerning the
program and localities in which it has
been used with effect will be gladly
furnished upon application. Address
all requists for Mr. Caslow’s services
to Home-Trade Division, Grand Rap-
ids Calendar Co., 912 South Division
avenue, Grand Rapids.
—__2+ 2. >__—_
Three Worth While Secretaries of
Grocery Organizations.
(Continued from page 20)
One writes: “Sales for March were
$39,000. Inventory March 1 was $43,-
000. Net purchases in March were
21,000.
taining the cost of merchandise sold in
March from figures herein given with-
out taking an inventory or using the
percentage on cost of the
year, 1928? I would very much ap-
preciate your demonstrating to me the
It would show whether the
being
Is there any way of ascer-
previous
working.
same percentage
made as last year.”
I know of no way of checking up
such figures except by physical in-
Perhaps what is now known
of profit is
ventory.
as perpetual inventory would give close
information. Even so, it seems to me
that exact knowledge can only follow
on physical inventory.
But what is wanted? Does
friend desire a fairly close estimate or
measure of results to date? If that is
desired, surely that can be arrived at
by taking average margins as already
ascertained and working on that basis.
It should be a fair assumption that,
changes which must
be familiar to the management, the
ratio of earnings is not materially alter-
ed from 1928. Then the information
desired should be easy to get. The
final check must always come, of
course, by recourse to the physical in-
Have I understood the ques-
Paul Findlay,
my
without radical
ventory.
tion correctly?
catchy in fly paper.”
—_—__~+<.—>—___
The man who thinks he’s arrived is
already slipping.
FOR SALE
1 only 6 drawer Nat. Cash Register.
only 3 drawer Nat. Cash Register.
only 2 drawer Nat. Cash Register.
only Dalton Adding Machine.
Section Grand Rapids Garment
Cases.
Show Cases.
Candy Case
only Measuring Machines.
only Simplex Computing Machine.
Check Writer.
1 Oil Cloth Rack.
Quantity of Tables,
aA Oap oa-w-
Shoe Stools,
Tee Stands.
ALLEN BROS.
IONIA, MICH.
Business Wants Department
Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word fer each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
Inch. Payment with order is required, as
amounts are too small to open accounts.
For Sale — desks,
chairs
Solid oak tables,
and other office equipment. Used
only a few months in office of a local
broker. Cheap for cash. On display at
our office Tradesman Company.
GROCERIBS, meats and dry geods
business Reason for selling, poor health.
Perry and Robinwood St. S. A. Powell,
Pontiac. 90
FOR SALE—GROCERIES stock and
fixtures. Doing $25,000 per year business.
Address No. 91, c/o Michigan
91
No trades.
Tradesman.
FOR SALE—Cement block store build-
ing and $4,500 stock of general merchan-
dise, twenty-five miles from Grand Rap-
ids, on cement highway. Wm. Kleis,
Bradley, Mich 89
FOR SALE—AUTO SERVICE SHOP
FULLY EQUIPPED BLACKSMITH
AND AGRICULTURE WOODWORKING
SHOP: ELECTRICITY AND GAS POW-
ER. INCLUDES A GOOD SEVEN-ROOM
HOUSE WITH ONE AND ONE-HALF
ACRES GROUND, with garden space. In
rich farm cash and credit territory. Little
competition. Wish to retire. Sell for
cash $5,000. Liberal discount. Write Auto
Service Shop, Freeburg, Minn. 88
ALL FIXTURES—In Park & Shop Mar-
ket. Glass showcases, grocers’ counters,
refrigerated butchers’ cases, meat cool-
ers, Toledo platform scales, cash register.
Equipment used but six months. Big
reduction. Complete cold storage plant
for sale. Becker Auto Co., Grand Rapids,
Mich. Phone 9-3335. 79
CASH FOR MERCHANDISE
Will Buy Stocks or Parts of Stocks of
Merchandise, of Groceries, Dry Goods,
Shoes, Rubbers, Furniture, etc.
D. GOVER, Mt. Pleasant, Mich.
| OFFER CASH!
For Retail Stores—Stocks—
Leases—all or Part.
Telegraph—Write—Telephone
L. LEVINSOHN
Saginaw, Mich.
BSCS) ye Ch aera ad
Established 1909
Consult someone that knows
Merchandise Value.
GET YOUR BEST OFFER FIRST.
Then wire, write or phone me and I
will guarantee you in good American
Dollars to get you more for your store
or plant of any description.
ABE DEMBINSKY
Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich.
Phone Federal 1944.
Buyers inquiring everyday—
32 MICHIGAN TRADESMAN May 15, 1929
Late News From the Michigan bell-Ewald Co., advertising agency. manager of the Detroit branch of the the food price committee under Hoover
Metropolis. Harvey Campbell (no connection with National Grocer Co., which firms ab- and the food administration. He has
Number one issue of the Michigan
Druggist, a neat, interesting, monthly
magazine at hand. Loyd Huron, new-
ly-appointed Director of Publicity for
the Michigan Drug Co., the publishers,
is the editor and the initial number as
a model for future issues indicates Mr.
Huron has set forhimself a pace that
will keep him busy to maintain and still
busier to Improve upon.
Cadillac Council, No. 143, United
Commercial Travelers, has organized
a “Team Work in Business” commit-
tee with Angus G. MacEachron at the
head. Mr. McEachron has been one
of the active members of the U. C. T.
since “way back when”. He is par-
ticularly well fitted for the new title
he holds having been associated for
many years as local advertising repre-
sentative for the Detroit Legal News.
He is also a talented speaker.
Carl Barry, 2603 Mt. Elliott avenue,
has disposed of his drug store to
Charles L. Reed. who has taken charge.
Prizes totaling $200 were offered by
the Detroit Paint, Oil and Varnish
Club through Verner Collinson, the
president, as a part of Detroit's annual
clean-up and paint-up campaign for the
best window displays among the city
retail hardware stores. A great deal
of interest in the contest was displayed
by the retailers. he Gibson Brothers
Hardware Co., 2558 Fenkell avenue,
was awarded first prize of $50 in the
final elimination made by Herbert W.
Sage, of the J. L. Hudson Co., and
C. J. Whateley, of the Crowley-Milner
Co. Other prize winners, as announced
by H. A.
of Commerce secretary in charge of
Harrington, Detroit Board
the campaign, are, in the order named:
Ernies Hardware Co., 3509 Fourteenth
avenue; Charles Salerno, 15128 Mack
avenue; Jefferson Hardware Co., 11132
Jefferson avenue; Woodward Hard-
ware Co., 9328 Woodward
Scarmann Hardware Co., 8726 Harper
avenue;
avenue: Fred Kirchener, 11033 Gra-
tiot avenue; Siebert’s Hardware Co.,
8925 Twelfth street; Jaynes & Besan-
con, 9599 Grand River avenue; Alexan-
der Lemke, 4189 St. Aubin avenue;
Fred C. Dery, 15029 East Jefferson
avenue; Paint Supply house, 14614
Mack avenue: George M. Howes &
Son, 8716 Michigan avenue; F. E.
Wills, Jr., 6661 West Fort street, and
the Grandmont. Hardware Co., 16831
Grand River.
3en Goode, who has been associated
with A. Krolik & Co. for several years,
has tendered his resignation to accept
an appointment with Keeling & Bogue,
Mr. Goode has
studied law at the Detroit College of
Law and graduates with the 1929 class
attorneys of Pontiac.
this month. That he will make a suc-
cess of his new profession is the pre-
diction of his many friends. Accord-
ing to present plans, he will specialize
in commercial law.
At a meeting of the Adcraft Club of
Detroit last week Henry Ewald, “fath-
er” of the organization, was presented
with a founders life membership in
recognition of his services to the club.
Mr. Ewald is president of the Camp-
the Campbell-Ewald Co.) who acted as
toastmaster, spoke briefly on the past
work and potentialties of the Adcraft
efforts of the future. ‘There is a
distinct need in business,” he said, “for
advertising groups like the Detroit
Adcraft club to promote the science of
merchandising.
the world the true marvels of produc-
tion organized on a gigantic, waste-
eliminating scale, but much still re-
America has shown
mains to be done in moving goods
from the mines and farms and to the
shipping platforms of factories and
thence to the ultimate consumer. Sell-
ing must and will be organized in such
a manner as to team up with its big-
brother, production. It is the duty of
advertising men to point the way.”
The Adcraft Club, Detroit's first ad-
vertising club, was organized by Henry
Ewald twenty-four years ago. Harvey
Campbell was one of the charter mem-
bers.
Through an oversight in last week’s
mentioning the
opening of an office at 1964 Penob-
scot building by W. L. Yates, the firm
Detroit column in
name was omitted. Mr. Yates, for-
merly assistant manager of the Pitts-
burg branch of Congoleum-Nairn, Inc.,
has been appointed manager of the De-
troit district.
tures Gold Seal Congoleum and Seal-
The company manufac-
tex linoleums.
Joseph B. Graham, president of Gra-
ham-Paige Motors, will address the
members of the Detroit section society
of Automotive Engineers at their meet-
ing in the Book-Cadillac hotel, on
May 20.
William A. Watts has been appoint-
ed director of sales for the St. Clair
Rubber Co., of Marysville. With the
appointment comes the announcement
of an extensive advertising and sales
program to broaden the activities of
the company, makers of the “Kant-
leak” rubberized products. Davis,
Kraus & Miller, 442 East Jefferson are
distributors for the St. Clair Rubber
Co.
M. P. & L. H. Enders, of Fenton,
have purchased the Reliable pharmacy,
at 1441 Seven Mile Road, from F. J.
sarry. The new owners have moved
to Detroit and taken charge of their
new business.
Hynes & Murphy have taken over
the Schoolcraft pharmacy at 13902
Wyoming avenue.
The public market in Ferndale, one
of Detroit’s thriving suburbs, will be
opened on Saturday, May 18. The
market at Troy and Allen avenues will
be open Tuesdays, Thursdays and Sat-
urdays from 7 a. m. to 1 pm. An
awning to protect produce and custom-
ers will be stretched across the site
this year. Expenses of the market are
If the
market continues to prove a_ success
this year a building 1s to be erected,
it was announced.
shared by the city and county.
George Rudell, for more than twen-
ty-five years with C. Elliott & Co.,
wholesale grocers, in the capacity of
traveling salesman and later depart-
ment manager, has been appointed
sorbed the Elliott Co. a few years ago.
The news of Mr. Rudell’s appoint-
ment will be received with pleasure by
his legion of friends in the State.
The erection of a new sales and ser-
vice building has been commenced at
Gratiot and Maxwell for the Gutow
Motor Sales, East side Hupmobile dis-
tributor. The firm is located at 8136
Gratiot. According to Wm. H. Gutow,
president of the organization, when fin-
ished the building will be one of the
finest and most complete retail sales
and service establishments in Detroit.
The Glazier Hardware Co. has been
opened at 13431 Puritan avenue. Max
Glazier is the proprietor.
Joseph Zuber, 8532 Conant avenue,
has opened a second hardware store
at 11817 Dequindre street, which will
be known as the Dequindre Hardware
store.
The Rein pharmacy, at Gratiot and
Seven Mile road, has been taken over
by the L. K. Liggett Co. Reginald
Glanville, formerly assistant manager
of the store at 1400 Woodward, has
been appointed manager.
Detroit Council, No. 9, at its regular
monthly meeting May 18, will confer
past counselors’ jewels on J. C. Goss,
who has completed six years of service
as a member of the executive commit-
tee and on Tom Mizer who has com-
pleted his term of senior counselor and
has successively passed through all
chairs leading to that high office.
The Progressive Independent Gro-
cers’ Association has been organized
among grocers in this city and vicinity.
The Association will work co-opera-
_ tively in advertising, deemed by Louis
Shamie, the secretary as one of the
great essentials in grocery retailing.
The organization as planned wlil give
members the buying advantages en-
joyed by the chain stores and will help
them to help themselves in many other
ways necessary to successful merchan-
dising. Offices of the Association are
located at 505 Detroit Savings Bank
building.
A movement sponsored by H. L.
Proper, department store owner at
7551 to 7555 Grand River avenue,
brings together all retail stores within
the block on Grand River avenue be-
tween Allendale and Seebaldt avenues
for a three day sale. A large, single
circular has been issued carrying the
special offerings of each firm in the
block. According to Mr. Proper, the
space on each circular was pro-rated
and charged to each merchant accord-
ing to the amount used. “This is only
an experiment,” said Mr. Proper, “and
if successful will be followed by similar
events. New trading centers have been
developed around us, which necessitates
more activity and injection of modern
merchandising methods in the conduct
The sale
will be held on Thursday, Friday and
Saturday.
of our business,” he added.
E. A. Elliott has resigned ag vice-
president, member of the executive
committee and director of National
Grocer Co. He also has been man-
ager of the Detroit branch. During
the war Mr. Elliott was chairman of
been in the wholesale grocery business
twenty-eight years.
of the ‘‘R” Stores Rite-way system as
operated by National Grocer.
Word has just reached Detroit that
the Southwestern section of the United
States is absorbing automobiles at a
It is reported that the
He was organizer
great rate.
percentage increase during the first
four months this year will reach large
figures. This is particularly true of
Texas, New Mexico, Arizonia and the
southern section of California. Cars
in the lower price field are in grect
demand.
The talk regarding twelve and six-
teen cylinder cars seems to be gaining
speed, although manufacturers deny
that they will bring out units powered
with such engines. The talk may be
the result of experimental automobiles
that have been made up for tests, but,
on the other hand, there is always the
probability that such units have been
perfected. A great many of the manu-
facturers in the Michigan district are
of the opinion, however, that the new
models to be introduced later in the
year will be refinements of present day
developments.
With new production records set
up for the first three months this year,
experts in the industry are of the opin-
ion that there will be a slight tapering
off this month or the first part of
June. More than half the factories in
Detroit have large orders on hand for
May deliveries and these will take the
plants’ full time, or more. Export
business must be taken into consider-
ation, too.
There has been a great improvement
in the commercial car situation. The
majority of the truck manufacturing
companies are working full time, and
there is an excellent demand for these
products. James M. Golding.
ee
After.
When mamma goes
And one is left alone
With just the kids—
These who have never known
A love like hers.
The which in widening swing
From day to day
Kept all a-wondering.
What then will dad not do
To still keep shining—through
The sorrow-clouds that come
A-hovering round the -home—
Her love; for yet the sky
Such love does ever multiply
When mamma goes.
When mamma goes
One has to buckle up
With just the k‘ds
And fill brim full their cup
With love; for hers
Remember one can bring
To them each day
From it’s o’erflowing spring.
What then will dad not do
To keep it flowine—through
To those who need it so
For they would ever know
Her love: no fount shall dry
Though welling a good bye
When mamma goes.
When mamma goes
All that is left for me
Is just the kids
At best a lonely company
Save for that love
Of hers: which here to-day
Is guiding st ll
Bevord what tongues portray.
What would then dad not do
To set in portrait new
Each morning with the light
And then again at night—
Her love; still visioned there
Naught can with it compare
When mamma goes.
Charles A. Heath.
Don’t worry if your sins find you
out. They will be sure to call again.
]
|
The Mill Mutuals Agency
Lansing, Michigan
Representing the
Michigan Millers Mutual
Fire Insurance Company
(MICHIGAN’S LARGEST MUTUAL)
and its associated companies
COMBINED ASSETS OF GROUP
$62,147,342.79
COMBINED SURPLUS OF GROUP
$24,791,128.22
Fire Insurance—All Branches
Tornado Automobile Plate Glass
20 to
40%
SAVINGS MADE
Since Organization
SLOW BUT SURE STARVATION El
Dominance of Chain Store Must Necessarily Result in Impoverishment 5
si
EY of the Community. rel
Dy KG
2 I have been accused of many things of which I had no knowledge during the time I have con- =
= ducted the Tradesman, but one accusation has never been laid at my door—that I have an inordi- hal
5 nate love for the chain store. I have fought this menace to legitimate merchandising with all the e
vigor I could command ever since the viper showed its head. I shall continue to oppose it as long ba
5) as I have any breath in my body, not because it has no good features to commend it, but because
the bad features outweigh the good. Under existing conditions it has but one fundamental theory rl
5S —to make money for the owner. Such features as service to the public, duty to the community, ie
5 and fair treatment to clerks are entirely overlooked by the chain stores in the mad endeavor to Ne
FS make as much money as possible and get the money so made out of the town in which it is made at %
5 the earliest possible moment. Money made by a legitimate merchant usually finds lodgment in ke
BY the local bank and is utilized to assist in meeting the payrolls of local factories, from which it Ka
5 comes back to the merchant in never ending procession and succession, but no local banker dares KE
5 to use the deposits of chain stores in meeting local calls and necessities; because he knows that KS
By such action on his part will force him to either suspend payment or go on a borrowing expedi-
s tion day after tomorrow or week after next. i
) )
eS The independent retail dealer sends out of town only sufficient funds to cover his foreign
= purchases. The remainder of his bank deposits, which represent the profit he has made in his s
5 store transactions, remain in the bank until invested in a home, devoted to payment on a home KE
5 already purchased on time, applied to the purchase of additional home furnishings, needed addi- Kg
tions to his store building, desirable additions to his stock or fixtures or investment in local manu- ig
5 facturing enterprises which give employment to home people and thus contribute to the growth ig
and prosperity of his home town. i
BI The chain store, on the contrary, sends the entire receipts of the store (less rent and wages i
, paid the store manager and his clerk) to the headquarters of the chain system in Detroit or else- f
5 where, to be immediately transferred to New York, where they are absorbed by high priced ral
Ff executives and clerks and divided among the greedy stockholders of the organization. RG
This steady stream of money, constantly flowing out of town every week, NEVER TO ig
2 RETURN, must ultimately result in the complete impoverishment of the community. It is a pro- iS
s cess of slow but sure starvation. pS
J
This is the strongest indictment ever presented against the chain store—an indictment which |
BS precludes the possibility of a defense, because there can be no defense to a charge of this kind,
Bf based on the logic of events. Ra
I This indictment effectually outweighs and overcomes any possible advantage which can be is
5 presented in favor of the chain store, because of its low prices on some lines of goods, alleged uni- el
5 formity in methods and prompt service. |
)
e| In the light of this disclosure, which no one can successfully contradict or set aside, the con- le
5 sumer who patronizes the chain store, instead of the regular merchant, is effectually destroying KS
the value of any property he owns in the town in which he lives, placing an embargo on the further
oy progress of his own community and helping to bring on a period of stagnation in business, real ie
BY estate and manufacturing which will ultimately force him to accept less pay for his services and KG
S reduce the level of living he enjoyed under conditions as they existed before the advent of the ie
2 chain store. i$
I The decadence of the town, due to lack of employment and the diversion of all available :
5 capital to the headquarters of the chains in Eastern money markets, will cause a depression in farm %
5 products, due to lack of local demand, which will ultimately result in the impoverishment of the rd
farmer. He can still ship his wheat to Liverpool, but there will be no local market for perishable ie
products which must be consumed near at home.—E. A. Stowe in Michigan Tradesman. i
5 KS
. penne a :
MCA SNA
MAMAMANAMAMAMAMAnAMARAMAMAMAMAMmAmAmOAMAMOAMARAMOmOOmOnmOnamomnranaiAmamanAmAmnaA
ALL RIGHTS RESERVED
Tradesman Company, Grand Rapids, furnishes the above in
circular form as follows: 100, $3.75; 500, $7.75; 1,000, $12.75.