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Ostrich Used in Fabrics.
A novel fabric obtained from a mix-
ture of ostrich feathers and wool is
offered the women’s garment trade by
a New York importer. The textile,
claimed to be a new development
which met with success in Paris when
introduced there a year ago, is being
sold at prices ranging from $4.50 to $8
per vard to the wholesale trade. While
available here last Spring the cloth was
supplied in but one or two shades but
Fall lines carry a complete range of
the material,
7
MEN OF MARK.
Siegel W. Judd, Michigan Manager
E. H. Rollins & Sons.
Wise is the builder who is capable
of designing a structure and fortunate
is he if he may be privileged to par-
ticipate in its When the
foundation on which the structure is
to stand is laid he should see that
every detail of the work is properly
carried out and at each subsequent
stage must he be on hand and exer-
cise that discriminating care and su-
which perfection
If the coveted
erection.
pervision without
cannot be achieved.
goal, perfection, is to be reached it is
necessary that he direct the operations,
watch every detail, see that every part
of the building is satisfactorily com-
additions
begun, to leave no
pleted before subsequent
thereto shall be
flaw behind which may result in the
Without the
exercise of this high degree of concern
undoing of his labor.
may creep in carelessness of construc-
tion to nullify all the anxious thought
and watchful labor that have been ex-
pended.
Many worthy enterprises are aban-
doned or left incomplete because the
attention and interest of the origina-
tor are allowed to waver. Concentra-
tion of every energy and application
until the conceived project has been
carried to a successful conclusion or
admitted failure are necessary qualifi-
cations for those who achieve more
than ordinary success or position. The
ori
rinator must follow closely the lines
gi
that he has designed, giving no greater
heed to the gratuitous advice or recom-
mendations of others than meets with
his approval and coincides with his
own judgment. Offers of greater re-
muneration and greater honors must
be weighed in the balance with the
aims, hopes and endeavors” which
beckoned at the beginning, and on the
comparative showing made must the
decision ultimately be based.
Not all the logic of the universe
will make a success of a man destined
to failure nor, on the other hand, can
which
the difficulties and obstacles
circumstances sometimes build up in
the path of the ambitious serve as ef-
fectual bars to their progress. If wise
be the man who understands what he
wants and how he is going about it,
then doubly wise is he who is equip-
ped with that saving grace of philos-
ophy and that indescribable attribute
which enables him to understand and
appreciate his fellows and to bind them
to him and his interests with the sub-
stantial bonds of friendship, based on
a proper recognition of their rights and
their welfare which always’ secures
mutual respect.
The only kind of business success
worthy of the name is that which per-
4
f
mits of the accumulation of a fortune
and the retention of old friendships
and, what is probably more to the
point, the perpetuation of the disposi-
tion and character which distinguished
the builder when the project was be-
gun.
Siegel W. Judd was born in Grand
Rapids June 19, 1895. Both father and
mother were of English descent, their
ancestors having lived in this country
for several generations. Siegel at-
MICHIGAN
tended the public schools of his native
city, graduating from the Central high
school on the English course in 1914.
The next three years he attended
Dartmouth College, receiving his de-
gree of Bachelor of Science in June,
1917.
Navy, being ordered to Newport, R. L,
He immediately enlisted in the
where he studied the science of mine
laying at that seaport and at New
London, Conn. He was afterward
sent to Annapolis, where he pursued
the short course, receiving the com-
He was then or-
battleship
Pennsylvania, where he pursued target
mission of Ensign.
dered for service on the
practice for several months. It is a
matter of regret to him that he was
not permitted to get in the midst of
TRADESMAN
rick, Warner & Johnson, with which
firm he has remained ever since. Re-
cently he was admitted as a partner,
when the firm name was changed to
Travis, Merrick, Johnson & Judd.
When he first entered the law office
above named, Mr. Judd prepared to fit
hmself for a trial lawyer, but he soon
developed such a strong liking for the
corporation department of the house,
which probably handles a large per-
centage of the stock company organ-
ization work of the city and State, that
he was transferred to that department,
then under the supervision of David
Warner. On the retirement of Mr
Warner a few months ago, to assume
Howe,
a responsible position with
Snow & Co., Mr. Judd had become so
Siegel W. Judd.
the game on the other side of the At-
lantic but Uncle Sam was a little par-
battle-
ships to become the prey of Teutonic
ticular about permitting his
submarines, so his sailing experience
was mainly confined to trips made on
this side of the ocean while the Penn-
svlvania acted as convoy to coast
vessels.
On his discharge from the Navy in
June, 1919, he immediately entered the
law department of the Michigan Uni-
versity. By working overtime and
fullest
possible extent, he was able to take
utilizing his vacations to the
the full three year course in a little
more than two years. On receiving
his diploma and being admitted to the
bar, he returned to Grand Rapids and
entered the legal office of Travis, Mer-
proficient in the work of that depart-
ment that the firm put him in entire
charge of that division of their busi-
ness. Those who have had occasion
to employ this service realize that they
are dealing with a master hand at cor-
poration planning.
Last week an event occurred which
may change the entire course of Mr.
Judd’s life.
tion of Michigan manager for E. H.
Rollins & Sons.
him from his long-time associate and
He was offered the posi-
As this offer came to
former mentor in the Jaw firm, Mr.
David Warner, he promptly accepted
the position and entered upon. the
duties of his new position Monday of
this week. That he will make good—
as he has in every other undertaking
he has ever espoused—goes without
June 19, 1929
saying. The Tradesman confidently
uredicts a remarkable success for him
in his new position.
Mr. Judd was married June 29, 1923,
to Miss Dorothy Leonard. They have
one daughter, Harriet, now 3 years old,
and reside in their own home at 440
Morris avenue.
Mr. Judd attends the Fountain street
Baptist church and is a member of the
Peninsular, Kent Country and Uni-
versity Clubs. He is a director and
secretary of the latter organization.
Mr. Judd insists that he has no
hobby, unless hard work and close ap-
plication to the business in hand comes
under that heading. He is a close
student and prodigious reader, which
accounts for his broad and compre-
hensive knowledge on nearly every
subject he is called upon to discuss.
One of Mr. Judd's associates in the
office says of him: “Personally, Mr.
Judd is one of the most affable men in
the legal profession of the city. His
affability is not exerted perfunctorily,
but 1s spontaneous, because it comes
He immediately puts
every caller at ease and never does or
from the heart.
says anything to wound the feelings or
impair the confidence of his customers
and ¢o-workers.
Workville and never leaves his desk
He is a worker from
at night until the work is completed
and completed to his entire satisfac-
tion. T have had the pleasure of watch-
ing many young men as they forge
their way to the front and have never
seen a man who works along. truer
lines—with his mind set on a certain
result and keeps it there without de-
viation until he reaches the point. of
accomplishment—than Siegel Judd. |
do not think there is a man in Grand
Rapids who has a more brilliant future
in store for him than Mr. Judd.”
a
See Change in Watch Demand.
Early evidences of a return of the
vellow and green. gold
popularity are seen by manufacturers
watches to
in reports of jewelers on watch sales
during the Spring. The trend away
from the white gold type, it is predict-
ed, will reach
Manufacturers
maturity next vear.
admit they will hail
such a change in popular tastes with
enthusiasm, since the development of
the chromium-plate type of watch has
been a severe competitive factor. At
present they are striving to meet the
competition of chromium plate prod-
ucts by urging the consumer to look
for the stamp “gold-filled’ on white
gold watches in the popular price
ranges.
Protest Shirt Misbranding.
Complaints to the Federal Trade
Commission, together with a request
for immediate action against offending
manufacturers, have been forwarded
by the Shirting Fabrics Association as
a result of the discovery of large con-
signments of misbranded shirts in the
Eastern markets. Labels in the shirts,
it is claimed, bear exaggerated claims
as to the count of the fabric. Samples
of the shirts collected from stores in
New York will be forwarded to the
Commission with the complaints, W.
P. Fickett, executive secretary of the
Association, said yesterday. The gar-
ments are types made up to sell at
special sales.
&
j
en
‘ =
aoe rea, _ se
a
June 19, 1929
MICHIGAN TRADESMAN
IN THE REALM OF RASCALITY.
Questionable Sines Which Are
Under Suspicion.
Tustin, June 17—I am one, who pur-
chased a Bixler jewelry assortment
last fall and have refused to pay for
it, claiming that the salesman mis-
represented both the line of goods and
the manner of doing business. He
claimed that they carried in their stock,
watches such as Elgin and Waltham,
diamonds, etc.. but did not include
these goods in this assortment that
they sold in these small towns, as they
were not equipped to handle them, but
that any time I wanted anything in
this line, I could select it from the
large illustrated catalogue that this
company would send to me, and either
by exchange of any goods that they
had sent in this assortment or by regu-
lar terms could order these above
known makes of watches. etc.. from
them.
I wrote Bixlers and thev claim that
they do not issue any catalogue and
do not have anvthing in their line ex-
cept such goods as were included in
this assortment they sent me.
J. F. Richardson, of Evart, has taken
this claim for them and I am summon-
ed there to answer this suit.
If there is any information that you
might be able to give me, in helping
me fight this bunch of shysters, I
would very much appreciate it.
M. J. Toland.
Information has come to the Realm
that the “International Travel Book,”
cf Baltimore, Md., is sending out a let-
ter, which in form appears to be a
questionnaire for the purpose of list-
ing information regarding transporta-
tion companies. Upon close examina-
tion it is found that the box in the
right hand corner of the letter contains
a contract form. When the question-
naire is signed, therefore, the com-
pany seeks to enforce collection in the
amount of $100, covering the Interna-
tional Travel Book for two years.
Monroe, June 17—In relation to the
claim of Samuel Silverman, doing busi-
ness as Penn State Food Co., Mifflin-
burg. Pa., against mv client, I beg to
say that we finally reached an adjust-
ment by the pavment of $50 to the
local attorney for his services as at
torneyv for Silverman. This could not
have been compelled. but it seemed the
easiest way of handling it. We made
no other pavment and have been re-
leased of every claim. The original
claim against mv client was about
$1,100, N. & G.
We published the details of this case
nearly two years ago and questioned
that Samuel Silverman would even go
into court to enforce his claim. By
strong-arm methods and misrepresen-
tations Strickler had induced a West-
ern Michigan grocery house to sign
notes to the extent of $1,100 in pay-
ment for a quantity of stock condi-
tioner. When the firm refused to pay
the notes Silverman resorted to the
usual bluff of bringing suit to collect
on the notes. Had the goods and the
transaction been legitimate ,of course,
he would have done so. It has been
our experience that fakers rarely carry
ont their threat to try suit in court. No
doubt the payment of the $50 to be
relieved of future annoyance was the
easiest way out for the victim.
K. P. Aldrich, post office inspector
in charge of the Chicago district, has
issued a warning to be on the lookout
for money order forms stolen from
Chicago. The numbers are 100213 and
100400 inclusive.
These orders are being drawn for
various amounts ranging from fifty
dollars to one hundred dollars each. A
man and woman are cashing these or-
ders in hotels and small retail stores.
He is described as being thirty years
of age, five feet eleven inches, 169
pounds, dark hair, Jewish appearance
and well dressed. The girl is twenty-
three years of age, five feet and one-
half inches tall, 140 pounds, light
brown hair and appears to be of Irish
descent. The girl is wearing a black
spring coat trimmed in monkey fur,
blue hat and blue ensemble suit.
This couple has used the names of
Mr. and Mrs. Jack Travis, J. Siegel,
Harry Hirsch and Marion Bordoni.
They have been traveling in a light
green, coupe style, automobile: make
of car and number of license plates un-
known. At the time these orders were
being cashed at Chicago. this couple
was using a Chrysler automobile,
coupe, model No. 75, with cream col-
ored body, black fenders, wire wheels,
and without license plates.
——___22?>____
Danger Point of Buying Goods on
Trial.
It is all very well for a retail mer-
chant to buy goods on trial, or with
the privilege of return, if they fail to
meet the requirements of his trade.
Irequently, this method of dealing will
give the merchant a chance to try out
a given line, without the risk of piling
up unsalable goods upon his shelves,
and may be of mutual advantage to all
concerned.
However, generally speaking, con-
tracts of this character are in writing
and stipulate specifically when, and
under what conditions, goods so pur-
chased must be returned. And, by the
same token, it is up to the merchant
to comply with such terms, or he may
be held to have accepted the goods by
his failure so to do.
There is a real danger point here for
any merchant who buys goods under
trial, or sale or return contracts, that
should never be lost sight of, if he is
to reap the benefit of such a contract
of purchase. And, as an illustration of
how the courts construe contracts of
this nature, in respect to the duty of
the merchant to comply with the re-
turn conditions therein, the following
may prove of interest.
In one case a merchant
entered into a contract for the purchase
of certain goods in the sum of $150.
The goods bought were to be given a
trial by the merchant, and if they failed
to move or appeal to his trade they
retail
were to be returned to the seller by
freight within thirty days. Otherwise
they were to be paid for. The mer-
chant received the goods on May 26,
and on June 22 he decided he did not
desire to keep them. This was within
the thirty day limit of the contract, and
had he shipped the goods back on that
date he would have been in the clear.
However, the merchant, it appears,
had mislaid his contract, and he was
not entirely clear about its provisions,
in respect to how he should ship the
goods. He remembered that he was
bound to reject within thirty days, so,
with that in mind, he wrote the seller
stating that he did not wish to keep the
goods, and asked for shipping instruc-
tions, so that they might be returned.
No further action was taken by eith-
er party to this contract until July 15,
when the merchant shipped the goods
back to the seller. The latter thereupon
refused to accept them, and demanded
payment instead on the ground that the
goods had not been returned by freight,
as required by the contract, within the
thirty days named in the contract.
The merchant refused to pay, and
took the position that, even though he
did not make the shipment within thir-
ty days, his letter declining to accept
the goods written within that time was
a sufficient compliance with the con-
{ract. In other words, that, this letter
showed clearly that he did not intend
to keep the goods, and should be held
binding upon the seller.
When the merchant took this stand,
the seller filed suit for the full amount.
The trial court, however, decided that
the merchant had complied with the
contract and rendered judgment in his
favor. From this the seller appealed,
and the higher court in passing. upon
the question raised reasoned as follows:
“Where goods are delivered to the
buyer with the privilege of returning
them the buyer may revest title to the
property in the seller by returning or
tendering the goods within the time
fixed in the contract, unless a different
intention appears.
“Tn the instant case the contract pro-
vided for return to be made in a certain
way, and the defendant
could only avoid liability for the pur-
(merchant)
chase price under the terms of the con-
tract by complying with its terms and
making return shipment within the
period of thirty days by freight only.
“Such section he did not take, and
he made no return or tender within the
stipulated time. The writing of the
letter was not equivalent to a tender,
if a tender could be a compliance with
the contract.
show on their face that the defendant
is liable to the plaintiff for the pur-
chase price amounting to $150, together
The pleadings therefore
with interest.”
So the merchant was held liable for
the goods, simply through his failure
to comply with the contract in respect
to their return. Truly, a nice case on
the point involved, and an apt illustra-
tion of the importance of care in com-
plying with contracts which provide for
the return of goods bought on trial.
Leslie Childs.
—__»2.2.—
Polo Sh'rts Prove Popular.
Polo shirts in part wool as well as
pure worsted are expected to be lead-
ing items in the knitted outerwear
field next season, in the opinion of
dealers who have enjoyed a sizeable
business in the new garments so far
this year. The shirts, which are being
made for both men and women in the
standard colors in solid grounds, have
been extremely popular on the Pacific
Coast and have been well received in
the East. Mills manufacturing ribbed
underwear welcome the new shirts as
their production affords an opportun-
ity to keep machines from remaining
idle in what would be dull periods.
Corporations Wound Up.
The following Michigan corporations
have recently filed notices of dissolu-
tion with the Secretary of State:
Sorensen-Franklin, Inc., Detroit.
Twin City Storage Co., St. Joseph.
National Fur Corporation, Detroit.
Yorkshire Apartments Co., Detroit.
Thumb Realty Corp.. Port Austin.
Upton Machine Co., St. Joseph.
Home Products Corporation, Jackson.
Advertising Co., Detroit.
Herald Printing Co., Port Huron.
ee
Gotham
‘s
; Fenton
Davis
Boyle
Divestment Bankers
v
Detroit
Grand Rapids
Chicago
We recommend American
Commonwealths Power
Corporation First Prefer-
red Stock, $7 Cumulative
Dividend, payabie quar-
terly by check, February
1, May 1, August 1 and
November 1. Earnirgs
over twice annual divt-
dend requirements. Write
for circular.
YY
Wy
Mi
eo"
ay, <7
ate
Li
“G7
t TA a
ake
Simply delicious with jam or
marmalade. Makes a wonder-
ful breakfast cereal served
with milk or cream. Fine
with poached eggs. Booklet
in every package gives dozens
of other tempting ways to
serve. Ask your grocer today.
DUTCH TEA RUSK CO.
HOLLAND, MICHIGAN
Sei
4
MICHIGAN
TRADESMAN
June 19, 1929
MOVEMENTS OF MERCHANTS.
Leland—L. C. Couturier has opened
a first-class meat market here.
Capac—A. G. Jonas, dealer in boots
and shoes, has filed a petition in bank-
ruptcy.
Detroit—The Wilks
opened at
meat market
has been 1209 Artillery
avenue.
Adrian—Moreland Bros. have chang-
ed their name to the Moreland Oil
Corporation.
Rosebush—Gerald J. Smith succeeds
E. Gaunt in the grocery business R.
F. D. from here.
Lansing—Carl Fox has sold his gro-
cery and meat market at 1402 West
Saginaw street to Cecil Taylor.
Lansing—Harry Bond has sold his
grocery stock and meat market at 424
West Willow street to Floyd Williams.
Battle Creek—-Fay Wetmore
ceeds L. E. Downing in the grocery
and meat business at 407 Maple street.
Lansing—L. G. Richard succeeds J.
C. Dickinson in the drug and grocery
East Shiawassee
Suc-
business at 501
street.
Kalamazoo—The Kalamazoo Cream-
ery Co., 718 Lake street, has increased
its capital stock from $200,000 to
$400,000.
Detroit—Samuel Isberg, proprietor
of Isberg’s Department Store, 6255
West Fort street, has filed a petition
in bankruptcy.
Allegan—Albert Maskey has sold
his billiard parlor, lunch room and to-
bacco store to Albert Swartz, who has
taken possession.
Wayland—Mrs. Pearl Kelley has
sold the Kelley Hotel to Ben. F.
James, recently of Holland, who has
taken possession.
Grand Rapids—The Lauzon-Morse
Furniture Co., 44 Ionia street, S. W.,
has changed its name to the Ralph
Morse Furniture Co.
Detroit—M. A. LaFond & Co., 631
Woodward dealer in cigars,
tobacco, neckwear, etc., has changed
its name to the LaFond Shops, Inc.
Woodland—The Woodland State
3ank has been incorporated with an
authorized capital stock of $25,000, all
of which has been subscribed and paid
in in cash.
Flint—Zerka & Rassey, who are in
the grocery and meat business at 1655
avenue,
Ohio avenue, will erect a store build-
ing at a cost of $35,000 at Ohio and
Minnesota streets.
L’Anse—Ruben J. Lundberg has
opened a department store here for
the Three Winners Co., which is lo-
cated at Calumet and conducts a chain
of department stores. :
Schoolcraft—Clifford M. Crose, for
the past year manager of the I. G. A.
grocery store here, has purchased the
stock and store fixtures of the A. H.
Perfect Co. of Sturgis.
Rapids—The Martin Stores
Corporation, 300 Monroe avenue, N.
W., has increased its capital stock
from $200,000 to $625,000 and 50,000
shares at $1.56 a share.
Watervliet-—The Watervliet Hard-
ware is opening up a new hardware
store in Watervliet. They are to oc-
cupy the Carmody building. The
Michigan Hardware Company furnish-
ed the stock.
Muskegon — Jewelry Departments,
Grand
Inc., 1089 Bolt Highway, has been in-
corporated to deal in jewelry, etc., with
an authorized capital stock of $10,000,
all of which has been subscribed and
paid in in cash.
Detroit—Hart Credit Jewelers, 11431
Mack avenue, has been incorporated
with an authorized capital stock of
$10,000, all of which has been sub-
scribed and paid in, $3,000 in cash and
$7,000 in property.
Holland—Jack Zwemer, formerly
connected with the Duer & Zwemer
Hardware Co., is opening up a new
hardware store in Holland, which will
be known as the Central Hardware.
Jack Zwemer will be manager.
Muskegon—The Balbirnie’s, under-
takers at 875 Second street, have pur-
chased the John Torrent home, Third
street and Webster avenue and _ re-
modeled it into a modern funeral home
which they expect to about
July 1.
Pontiac—Beck-Berg Inc., 279 Oak-
land avenue, has been incorporated to
deal in hosiery and furnishings for
men and women, with an authorized
capital stock of $10,000, all of which
has.been subscribed and $9,000 paid
in in cash.
occupy
Detroit — Manufacturers Surplus
Stores, Inc., 854 Buhl Bldg., has been
incorporated to deal in radios and
equipment, sporting goods, etc., with
an authorized capital stock of $1,000,
all of which has been subscribed and
paid in in cash.
Flint—A. S. Watkins,
has merged his business into a stock
company under the style of Austin S.
Watkins, Inc., 1614 Clifford street,
with an authorized capital stock of
$3,000, all of which has been sub-
scribed and paid in in cash.
LaWzing—The XXth Century Tail-
ors, Inc., 125 East Michigan avenue,
has been incorporated to deal in men’s
wearing apparel at wholesale and re-
tail, with an authorized capital stock
of $25,000, $7,100 of which has been
subscribed and paid in in property.
Detroit—The C. S. Key Drug Co.,
4766 McGraw avenue, has merged its
business into a stock company under
the style of the Key Drug Co., with
an authorized capital stock of $25,000,
$10,000 of which has been subscribed
and paid in in property.
Detroit—Maurice’s Poudre & Par-
fum Shoppe, Inc., 1515 Washingtoa
blvd., has merged its business into a
stock company under the style of
Maurice, Inc., with an authorized cap-
ital stock of 30,000 shares at $1 a share,
$1,000 being subscribed and paid in in
cash,
Detroit—The Tie Shop, 631 Wood-
ward avenue, has been incorporated to
deal in cigars and other tobacco, con-
fectionery and apparel for men and
women, with an authorized capital
stock of 100 shares at $10 a share,
$1,000 being subscribed and $250 paid
in in cash.
Manufacturing Matters.
Detroit—The Fabrio Products Co.,
1291 Wabash avenue, has changed its
name to the Michigan Fabric Products
Co.
Detroit—The Western Gear Co.,
3426 Scotten avenue, has changed its
undertaker,
name to the Western Gear & Machine
Co.
Detroit—-The Swedish Gauge Co. of
America, 7310 Woodward avenue, has
been incorporated with an authorized
capital stock of $50,000, $27,000 of
which has been subscribed and paid in.
Detroit—The General Plating Co.,
1343 Sherman street, has been incor-
porated with an authorized capital
stock of $15,000, $12.000 of which has
been subscribed and $3,000 paid in in
cash.
Pontiac—The Clinton River Cement
Products Co., P. O. Box 34, has been
incorporated with an authorized cap-
ital stock of 15,000 shares at $1 a share
and 35,000 shares no par value, $13,500
being subscribed and paid in in prop-
erty.
Detroit—The Marine Aircraft Cor-
poration, 3400 Union Trust Bldg., has
been incorporated to deal in’ marine
aircraft, with an authorized capital
stock, 10 shares at $100 a share, all
of which has been subscribed and paid
in in cash.
Detroit—The Cor-
poration, 3123 East Jefferson avenue,
Locke-Drakeley
has been incorporated to deal in engine
accessories, fuels and oils, with an au-
thorized capital stock of $10,000, $4,000
of which has been subscribed and paid
in in cash.
Detroit—The ‘Tool. a.
3460 Union Trust Bldg., has been in-
Aviation
corporated to sell tools, machines and
equipment, with an authorized capital
stock of 10 shares at $100 a share, allt
of which has been subscribed and paid
in in cash,
Ramisch Tool &
Die Co., East Kalamazoo avenue, has
Kalamazoo—The
been incorporated to manufacture and
deal in tools, dies and patterns, with
an authorized capital stock of $25,000,
$10,100 of which has been subscribed
and paid in in cash.
Detroit—The Stark Pump Co., 17128
Mt. Elliott avenue, has merged its
business into a stock company under
the same style, with an authorized
capital stock of 50,000 shares at $1 a
share, all of which has been subscribed
and paid in in property.
Detroit—The Murphy-Bennett. Co.,
320 Beaubien street, manufacturer of
upholstered articles, wooden articles,
etc., has merged its business into a
stock company under the same style,
with an authorized capital stock of $25,-
000, of which amount $5,027.27 has
been subscribed and paid in.
Detroit—The Detroit Marine Motors
Corporation, 847 Penobscot Bldg., has
been incorporated to manufacture and
sell combustion engines, with an au-
thorized capital stock of 50,000 shares
A stock at $1 per share, 100,000 shares
B stock at $1 per share and 150,000
shares no par value, $24,000 being sub-
scribed and $12,000 paid in in cash.
Benton Harbor—The Straight-Side
Basket Corporation, with business of-
fices in the Fidelity Bldg., has been in-
corporated to manufacture and sell bas-
kets and other containers, with an au-
thorized capital stock of 15,000 shares
no par value, 10,000 shares of A stock
at $1 a share and 5,000 shares of B
stock at $2 a share, $20,000 being sub-
scribed and paid in, $10,000 in cash and
$10,000 in property.
Fremont—The Fremont Canning Co.
has added about 600 square feet to its
office space and is now completing a
new cooking room which will increase
its capacity about 60 per cent. During
the past year it has completely equip-
ped the plant automatic
sprinkler system and has made many
with an
improvements in its steam and power
system. It has put in automatic stok-
ers and a turbine which generates
practically all the power needed.
——__++<._-
Gabby Gleanings From Grand Rapids.
Grand Rapids, June 18—Charles M.
Heald, formerly President of the rail-
way system now known as the Pere
Marquette, has returned to Michigan
for the summer from Pasadena and
will spend the heated term on his wife's
estate near Bangor. He will be 80
years old July 5 and Mrs. Heald pro-
poses to invite thirty 33d degree Ma-
sons to assist him in celebrating the
event. There are about fifty 33d de-
gree masons in Grand Rapids.
Wilson Hutchins (Hazeltine & Per-
kins Drug Co.) left Monday for Kan-
sas City to attend the wedding of his
brother-in-law, which took place Tues-
day afternoon. On account of the pre-
vailing heat Mr. Hutchins will return
to Grand Rapids immediately after the
ceremony.
Chas. H. Kinsey, who was engaged
in general trade at Caledonia for many
years, died at the home of his sister
in this city Monday. He was 68 years
of age. He had been in failing health
for several vears, but his friends hoped
to see him fully recover his health. Mr
Kinseys sympathy, quick response and
capacity for friendship with his fellow
men make his loss peculiarly persona!
to all who were associated with him
in his long and useful career as a mer-
chant and citizen.
Gemmen Bros. have sold their gro
cery and meat business at 923 an: 925
Alpine avenue to Louis Vander Veen
who has conducted a market at 408
Valley avenue for several years. The
purchascr has moved his stock and
fixtures from his Valley avenue store
to his new location on Alpine avenue.
Gemmen Bros. have repurchased their
genera! stock at Bearline, which thev
sold about eighteen months ago to
Neinhuis Bros. and have returned to
Pearline to reside. One brother wi!l
live over the store and the other will
reside on the farm they own, one-hatli
mile West of Pearline, where they
maintain a slaughter house for their
string butchering business.
lL. C. Bradbury, Walter J. Wade,
Donald Matheson. Robt. Ames. Keut
Owens, Thomas Hood, Wilson Mad-
den and Clatide Hurd have voluntarily
transferred themselves from the bond
and stock selling house of E. H. Rol-
lins & Sons during the past week to
the Industrial Co. The North side of
the Industrial Bank is being re-arrang-
ed for the reception of the new in-
cumbents.
—_—_——_-~-
Eight New Readers of the Tradesman.
The following new subscribers have
been received during the past week:
W.N. Irish, Ithaca.
Romaine McCall, Ithaca.
Ohio Chamber of Commerce, Co
lumbus, Ohio.
F. S. Voelker, Evart.
H. L. Shuter, Howell.
Carl Bennett, Hamburg.
F, S. Eagle, St. Johns.
E. M. Brewbaker, Lansing.
—_—___.-2—___
Rockford—The Rockford Drug Co.
has been purchased by M. W. Patrick,
who has managed the Peck Drug Co.
store in the Grand Rapids Trust Co.
building ever since it was opened. The
purchaser will continue the business
in his own name,
arin yane
nase OREM ap eR
RES
June 19, 1929
MICHIGAN TRADESMAN
Essential Features of the
Staples.
Sugar—Jobbers hold cane granulated
at 5.55 and beet granulated at 5.35.
Tea—The tea market has had a very
quiet time since the last report. The
first hands
Grocery
dealers are considerably
surprised that business is so_ light.
Ceylon, Formosa and India teas are
still selling, but small lots.
Prices on
everything seem to be about the same
only in
Javas are in light request.
as they were a week ago. The very
small demand for Japan green teas is
another factor.
Coffee—The have been
trying during the week in every way
possible to bolster up the market for
Rio and Santos, sold in a large way.
They have not succeeded very well, as
the undertone is still quite easy, al-
though they have prevented the mar-
ket from going materially lower. The
market for all grades of Rio and
Santos, green and in a large way, re-
Brazilians
mains practically the same as a week
ago. Buyers are buying only what
they must have and the general situa-
tion is unsatisfactory from a holder's
standpoint. The undertone of the Rio
and Santos market is undeniably weak.
Milds show no special change for the
week, although the feeling is slightly
easier. The jobbing market on roast-
ed coffee is unchanged, except for in-
dividual adjustments.
Beans and market for
dried beans has been dull during the
past week, with few changes.
in the
Peas—The
Early
beans eased off a
trifle, but continued steady after that
and in fair demand. The only advances
have been of red kidneys and Califor-
nia limas, which at this writing show
a slight advance. Foreign white kid-
neys, on the other hand, are easier and
slightly declined. Dried peas are un-
changed and dull.
Cheese — Cheese
week pea
market remains
about as it has been for the last sev-
eral weeks. Receipts are small and
demand also small, therefore the mar-
ket is about steady.
Canned Fruits—In the gallon fruits
there is a general scarcity, and. al-
though demand is not pressing, there is
some call for them, and it is often
found impossible to fill them. Cherries
and pears are not easy to locate, and
even reaches have reached a compara-
tively ‘ow point statistically, with very
firm prices the rule. Fancy crushed
pineapple and some other grades of
that fruit are in short supply and hold-
ers are in a position to name their own
prices when desirable goods are held.
Gallon apricots are also scarce. Stand-
ard Southern tomatoes have reached
the point where it is hard to find any-
thing except No. 2s and a limited quan-
tity of No. 10s.
Canned Vegetables—California to-
matoes are about gone and there are
no unsold supplies in first hands at the
Stringless beans, 1928 crop,
have been a little easy in price since
new pack became available, and last
week’s quotations were $1.15 a dozen
for prompt shipment, with hardly any
demand at that level.
Canned Fish—In the various 1929
fish packs while the runs have been
slack for the past month, latest post-
ing from primary points indicate bet-
source.
On the Columbia River
salmon fishermen have having
more luck in the past ten days, and
good hauls are expected for the next
several weeks.
ter catches.
been
Maine sardine canners
in some sections have been making
good catches, while those in other dis-
tricts complain of continued poor run-
ning. Oyster canning in Alabama and
Mississippi has discontinued
legally since June 1, and will last for
two months.
been
Shrimp canning has
time
none were being caught.
been closed for some because
This year’s
spring catch was the lightest in years
in the Gulf States and stocks are prac-
tically all sold out of first hands.
Dried turnover of
prunes has been fair, in both package
and bulk, considering the time of the
year, but has allowed for no sharp
Fruits — The
price advances. Apricots have been
going out at the usual rate, as have
peaches, but stocks are still large
enough to care for ordinary requests
of the trade and there is no apparent
reason to expect any important varia-
tivit in the prices of these commodities.
Nothing has been heard this week on
prices for uew pack fruits. Coast pack-
ers have wired local representatives
within the last few days that they are
expecting a more market on
dried fruits in view of a large export
demand that is supposed to make itself
felt in the near future. This, however,
has apparently not yet
active
materialized.
Currants are unchanged over the week,
prices being easily maintained because
there is no pressure to move the com-
paratively small stocks on hand _ here.
There is little demand for this fruit
at present. The latest news on the
new crop in Greece indicates a crop
approximating in volume that of last
year. This is at variance with reports
circulated last month regarding a very
short crop on account of last winter's
severe weather, a bit of bullish news
that was probably only an imitation of
California’s true Other
minor fruits have been steady in tone
frost scare.
this week, and buying has been slow.
Nuts—Market fluctuations on spot
goods have been but slight, and the
tendency is no more toward the lower
end of the scale than the higher. Job-
bers report a dribbling of small orders
from the distributing trade, which
only purchases when it has some out-
standing shortage or when it needs
goods to fill immediate requirements.
Manufacturers buy shelled nuts from
the local market when they need stock
or when an unusual bargain is offered,
but demand is generally light. Prices
on nut meats are well sustained on the
whole, and levels are unchanged over
those that prevailed some weeks past.
No exciting news has been received
here by importers regarding new crops
abroad during the week. Mediter-
ranean almond crops are all behind
time in maturing, and in some sections
it appears pretty definitely established
that there will be under-normal pro-
ductions. With the
cut down, almonds
California crop
will be in short
supply next year, and high prices will
probably be the rule.
Salt Fish—The first arrivals of new
Irish salt mackerel were in the New
York market yesterday. They are thin
fish of good quality and will probably
bring around $18@20 a barrel. They
are mostly 3s. The market on last
year’s fish is unchanged over the week.
Movement has been light and demand
has not been great on account of the
The 1928 catch has
pretty well sold up. No American
mackerel is being cured yet, as the
limited offerings.
fish is being sold fresh.
Syrup and Molasses—The market for
sugar syrup has looked up a little dur-
ing the past week, although no material
advance has occurred. The cause of
the firmness is limited production.
Compound syrup is entirely unchanged
from a week ago. Demand is quite
light and nobody is buying in large
lots. Molasses is selling fairly well
for the season at steady prices. De-
mand is quite small, however.
———_—>-2.-2____
Review of the Produce Market.
Apples—Harvest, $2 per bu.
Asparagus—Home grown, $1.10 per
doz. bunches.
Bananas—6'%4@7c per Ib.
Beets—Home grown. 60c per doz.
bunches.
Butter—There is a great deal of un-
degrade butter about
wanted and which has been easy in
price throughout the week. Fine cream-
ery butter is not abundant and the
demand wants it. Jobbers hold prints
at 45c and 65 Ib. tubs at 44c.
Butter Beans—30 Ib. hamper from
Texas, $3.50; Climax basket, $1.75.
New Texas, $1.65
per 60 Ib. crate.
Cantaloupes—California stock is held
as follows:
which is. not
Cabbage from
mbes, 49. 62 oe $5.50
Jommbes, 66 220 5.00
Bits 2.25
Carrots—Home grown, 40c per doz.
bunches.
Cauliflower—$3.25 per doz. for Calif.
Celery—Florida commands $1.20 per
bunch or $6 per crate.
Cherries—$3.50 per box for Calif.
Cocoanuts—0c per doz. or $7 per
bag.
Cucumbers—$3 for 2 doz. box fancy;
$3.25 per bu.
Eggs—Fine fresh eggs are not com-
ing forward in sufficient supply to en-
tirely meet the demand and there have
been two or three small fractional ad-
vances during the week.
week, however, this advance was lost
by an increase in the receipts and which
was almost immediately accompanied
by lessening of interest on the part of
buyers. Jobbers pay 28c per doz. for
fresh candled stock.
Dried Beans—Michigan jobbers are
quoting as follows:
Later in the
Ch We was $9.40
Light Red Kidney _--- 8.89
Dack Red Kidney -.2. 9.50
Egg Plant—l5c apiece.
Garlick—23c per Ib.
Green Corn—S50c per doz.
Green Onions—Shallots, 40c per doz.
Green Peas—$3.25 per hainper for
Calif.
Green Peppers—60c per doz.
Lemons—Ruling prices this week
are as follows:
360 Sunkist 2 $8.50
300 Sunkist 8.50
$60 Red Ball _ 8.50
S00 Red) Hall 2205) 2 8.50
Lettuce—In good demand on the fol-
lowing basis:
Imperial Valley, 4s and 5s, crate $6.00
Imperial Valley, 6s == 2 5.50
Hot House leaf, per bu. _____-_-- $1.40
Limes—$1.25 per box.
Mushrooms—65c per Ib.
Oranges—Fancy Sunkist California
Valencias are now on the following
basis: :
6 $7.25
60 725
M6 oe 7.00
0 ee ee 6.50
16 5.75
OF 5.00
Oe ee ee 4.50
Co Ce ee 4.09
Onions—Texas Bermudas, $2.25 per
crate for yellow and $2.50 for white.
Parsley—$1 per doz. bunches.
grown is now in
market, commanding $1.25 per bu.
Potatoes—$4.50 per bbl. for North
Carolina stock; $5 for Virginia.
-Pieplant— Home
Poultry — Wilson & Company pay
as follows:
Heavy fowls ...---- == oo 25¢
Licht fowls tC 2c
Peavy Broilers = 32¢
biokt Brotlers 2 ee 20e
Radishes—20e per doz. bunches.
Spinach—$1 per bu.
Strawberries—Home grown, $2.50@
275 for 16 qt. erate.
Sweet Potatoes—$3 per hamper for
kiln dried Jerseys.
Tomatoes—$1.40 for 6 Ib. basket
from California; four 6 Ib. basket crate
from Texas, $2.
Turnips—75c per doz. bunches for
Florida.
Veal Calves — Wilson & Company
pay as follows:
Raney 203 2ic
Codd 2005 17c
Medium 6 l4c
Peoe 2 e 10¢
Watermelons—40@5Uie for Florida
grown.
Harry Price, of Hotel Durant, Flint,
is visualizing a chain of smaller coun-
try hotels in Michigan, by erecting
new ones at Coldwater, Pontiac and
Port Huron this season, and taking
over the operaton of the new James
Oliver Curwood Hotel, which is under
construction at Owosso.
We now invite you to inspect the finest cold storage plant in America.
We have Charles A. Moore Ventilating System throughout the building
enabling us to change the air every seven hours.
We also carry a complete line of fresh fruits and vegetables at all times.
Won’t you pay us a visit upon your next trip to Grand Rapids.
ABE SCHEFMAN & CO.
- COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS
6
Independent Retailers Will Master
the Situation.
The Louisville Survey for the
years 1925-1926 and 1927 show-
ed that 1,080 stores passed out of
the retail grocery business in
Louisville, Kentucky, a city of ap-
proximately 250,000 population
and, no doubt, were replaced with
at least as many more syndicate
stores.
This startling revelation is the
condition in only one city. In
order to get a real vision of the
whole picture it will be exceeding-
ly interesting to know the total
number of pass-outs in all the
larger cities in the United States
and these figures I have been as-
sured will be available at a later
date.
The pass-outs in the retail gro-
cery business no doubt represent
those who were inefficient or eas-
ily discouraged and had what
fighters term as yellow streak.
In one of Mr. Stowe’s editorials,
which was prominently repro-
duced in the National Bulletin, he
states “that individual initiative
has never been and will never be
stifled or throttled by economic
development. No matter how great
the trend toward mass distribution
and selling, there will always be
room for the individual who really
is an individual.”
| heartily agree with Mr. Stowe
and believe the surveys being
made, will stir the retail industry
to a fuller realization of real con-
ditions and will result in careful
analysis of their shortcomings and
that their initiative will be applied
in reclaiming their position in the
food dstributing field.
One of the outstanding at-
tempts of retailers toward recoup-
ment has been the developmnt of
collective advertising and co-oper-
ative buying groups. Some of
these have been fairly successful,
while a great many have been to-
tal failures, but the movement as
a whole I believe will accomplish
much in arousing the wholesalers
to realize that much of the re-
sponsibility for present conditions
rest with them.
The retailers in the past de-
pended and relied upon their job-
bers who were considered the
masters of the industry. The syn-
dicates invaded with a bombard-
ment of price selling and sold the
consuming public on the idea their
tremendous buying power and
economical retailing methods
made same possible.
The jobbers made practically
no effort to supply the retailers
with ammunition and, as a result,
the retailers were either obliged to
retreat or supply their own am-
munition. ;
It would be exceeding folly to
deny that the retailers must have
jobbers and that the jobbers must
have retailers. The system is
sound and is practically the same
in use by the syndicates with the
exception, syndicates operate both
MICHIGAN TRADESMAN
and have eliminated non essen-
tials.
The time is ripe for jobbers to
have a part in the organization of
retailers, assist in showing them
their short comings, make store
appeal a serious study, help plan
their advertising unselfishly to off-
set the general opinion that the
syndicate stores can outsell the in-
dividual owned stores and encour-
age competent book-keeping sys-
tems, so that the retailer will al-
ways be in position to analyze his
own business and know at all
times the departments in his store
hich are actually showing a profit
instead of waiting for the annual
inventory at the close of each
year, which is often too late.
The retailers are going to mas-
ter the situation and these busi-
ness methods sooner or later, but
if compelled to secure same on
their own initiative and their own
resources, it will require more
time and, no doubt, will lead to a
more general adoption of the syn-
dicate plan of operating both
branches wholesale as well as re-
tail, and which can be avoided in
no small measure.
Herman Hanson, Sec’y.
————————
How the World Looks To a California
Observer.
Los Angeles, June 14—Naturally
the iron workers of Chicago had to go
ona strike. The city was carrying out
a nice building program extending well
toward $300,000,000 and conditions
were improving. Zip Out go the
iron workers. The irony was that they
struck when the iron was hot. There
was no particular reason for a dispute,
but while they were out they decided
to ask for $14 a dav and a five year
contract. The employers would give
them $13, but that was not enough.
The trouble is that in anv union all
workers are classed alike, although
there is a vast difference in jobs. The
riveters who are on the perilous front-
iers of the big jobs are entitled to big
pay, but the workers who merely pack
iron rods in cement bases should be
in an entirely different class. Yet un-
der the union schedule they all demand
the same pay. But labor leaders who
call strikes in Chicago are playing
with fire. As in California builders
now see the beginning of the end. The
open shop is the coming institution. In
the city of Los Angeles you will see
little evidence of unionism and yet it
was here that the tragic fight was put
up which landed Mooney and others
in the penitentiary.
And speaking of unions, the musi-
cians have certainly made a mess of
their affairs in this region. By new
processes employed in the manufac-
ture of films, whereby the element of
sound has been introduced. the use of
orchestras is superfluous. The music
is produced with the film. But the
musicians union couldn’t see the point.
They proposed to compel the operator
of a movie theater to employ a certain
staff of jazzers, whether they had any
use for them or not. They took the
matter into the courts, but the judges
frowned upon their efforts to the ex-
tent of denying any form of relief.
Then they made an appeal to the
Actors Equity organization in a con-
templated effort to call a strike of
screen stars. This the producers very
promptly nipped in the bud by issuing
a statement to the effect that they
would hail with exceeding great joy
any attempt by the said stars to walk
out on them, as they were already em-
ploying too many of them to make a
great deal of money out of their ac-
tivities.
When the re-apportionment _ bill
came up in the United States Senate
the other day sixteen noble and law-
abiding solons calmly voted to violate
the law. They were against giving
voters a fair representation in Con-
gress; they were against the constitu-
tion which they had sworn to uphold
—and they were brazen enough to do
their law breaking in the shadow of the
National capitol. I would suggest that
President Hoover's crime commission,
trying to find out why there is ¢o
June 19, 1929
much disrespect for the law, subpoena
these sixteen senators and find out
just why they propose to flout the con-
stitution.
The labor partv in England attributes
most of its gains to the votes of the
young women who availed themselves
of the privilege for the first time.
There were several millions of them
and they did not hesitate to take a
whack at the government and the Con-
servatives. Whether they will repeat
these tactics is something which must
be determined later. Just now thev
are waiting to see what will happen.
FREE —
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And Other Enjoyments!
“Wonder Boys of Music’’!
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AT RAMONA PARK
(Reed’s Lake, Grand Rapids)
Old Fashioned Celebration! Morning to Midnight!
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Night Flying by Airplanes Illuminuated with 50,000 Candle-
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KEITH VAUDEVILLE — RAMONA THEATER
Daily Matinee, 3 p.m., 10, 20 & 30 Cents. Children 10 Cents
Any Matinee. Nights, 8:30. Seats Reserved.
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agency account?
Vacation time is
approaching
Have you considered the advantages of an
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will always be able to take advantage of sud-
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as your instructions for sales or transfers will
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I
GRAND RAPIDS TRUST CO.
Grand Rapids, Michigan
June 19, 1929
MICHIGAN TRADESMAN
Many of us will remember that orig-
inally the labor party in England was
not in favor of giving women the right
to vote.
Looks as though Congress may
finally change its schedule so that a
successful candidate may finally be
inducted into office during the term
of his natural life. Just at present a
Congressman elected in November of
one year does not reach the goal of his
ambition until December of the fol-
lowing year, unless a special session
should be called after March 4. Ina
period of thirteen months the issues
upon which a candidate was originally
elected may have changed or in some
way disposed of, and he has had most
of the pep extracted from his program
of entry to the national body.
There might have been, at one time,
a legitimate reason for delay in the
seating of representatives, or even in
the date of inaugurating the chief
executives, but nowadays when the re-
sults are known almost before the
polls close, there is no valid reason
why their induction into office should
not be on New Years day.
Another reform in National affairs
would be the abolishment of secrecy
in the confirmation of presidential ap-
pointments. A leading staff corre-
spondent in Washington who by a co-
incidence used to be a printer’s devil
in an Iowa print shop, and whom I
knew well at that time on account of
my period of salesmanship with a sup-
ply concern, has taken up the fight to
compel the senate to do its dirty work
in public. Such cases as that of Sen-
ator Lenroot, of Wisconsin, an acci-
dent in the senate, discredited by his
own constituency, and with as little
knowledge of the law as an_ infant
could not happen if the seal of secrecy
was removed.
There is much comment over Pro-
fessor Rogers’ position on what has
been termed “snobbery” but I am in-
clined to the belief that the professor
is not so far off in the main.
Snobbishness is another form of am-
bition—-in fact it 1s a very practical
form of ambition—and your uplfiter 1s
very strong on ambition. Snobbish-
ness prevents both men and women
from being content with the company
of their inferiors. Democracy is a
good thing, but has its limitations.
Snobbishness induces the lowly to try
and hitch their wagon to a star. We
most of us realize that the prizes in
-arthly existence ~o to those who are
snobs, or whose ancestors were.
The men in line for promotion in
any business office are the ones who
put on a front, who let the world know
they are as good as—if not a good deal
better than—their competitors, the
men whose wives are the social climb-
ers. Good salesmanship calls for ex-
pert “snobbishness”—the power to im-
press the crowd with the idea that you
and your goods are much more im-
portant than they really are. In short,
the go-getter has to be a snob. His
slogan must be, “I am a better man
than you.” And a “better than you”
man is to my notion, preferable to a
“holier than thou.” The last named
are wearisome.
Every once in a while someone
clamors for a new system of handwrit-
ing, and I confess that when I oc-
casionally look over some of my own
chirography and think of that of some
of my friends, I feel that such a
“clamor” is justifiable. The typewriter
has helped, but there are many oc-
casions where they cannot convenient-
ly be employed, which often necessi-
tates the calling in of oriental inter-
preters, as a means of preventing the
employment of cuss words. Poor
handwriting is an all too common hu-
man frailty. It may or may not be
due to some fault in our educational
structure, the same as orthography,
which keeps many in hot water much
of the time.
What we must have is a system
which will neutralize the inroads of
nervousness in the application of the
pen. Something, for instance, as em-
ploved by the movie star who indicts
a full page of manuscript, perfectly
executed, in the movement of an eye-
lid.
Next week Los Angeles is to be
placed within one day of Chicago—
23'4 hours to be exact. One can leave
here after breakfast, partake of dinner
in Kansas City or Omaha and be in
Chicago for breakfast the very next
day. There is already a double daily
service in handling the mails, which
are conveved to Chicago in twenty-
four hours by exclusive air service,
but under the new program, the pas-
senger will spend the night in a Pull-
man berth on a real honest-to-good-
ness railroad. Now let’s turn back the
pages of time and take a squint at
Jules Verne’s “Around the World in
Eighty Days.” If that doesn’t seem
sufficiently reminiscent, try Emerson
Hough’s “Covered Wagon.”
Frank S. Verbeck.
—
Changes in the Corset.
Corsets in the new mode are scarce-
ly entitled to the name, for they differ
entirely from the old-fashioned article.
The latest model is a step-in which
covers the figure as any combination
does with the various decollete lines.
It is a supple, boneless creation of fine
silk, satin, crepe, lace and net, finished
at the top with an edging of ribbon
and at the bottom with a lingerie or
lace frill and slashed, with inset lace,
net or elastic, which converts. the
lower part into panties.
Some of the new designs of this
style—foundations as they are called
in some shops—extend only from the
waist down, the bandeau worn sepa-
rately. Others are molded to cover
the bust, and the neckline is cut to
match the different styles of gowns.
One that is especially designed for hot
weather is made of fine flesh pink net,
of double or triple thickness, with soft
elastic set in the sides and forming the
girdle. The bandeau is made of net,
glove silk and elastic, and is held with
satin ribbons over the shoulder.
Brassieres this season are either
quite plain, of silk jersey, glove silk,
crepe, in flesh tint or a color to match
the panties, or they are made of lace
and sometimes combined with ribbon.
Shirring is often used instead of the
usual elastic. Some models are made
all of latticed ribbon.
Step-in girdles will be worn by the
slim and youthful this Summer. They
are fashioned of rayon or silk, with
panels front and back joined to elastic
at the sides and widening over the
hips. Many of the fancy girdles are
shaped to give at least a little support
in front, while having nothing above
the belt at the back. Garter elastics
are attached. One style that serves as
a garter belt is narrow but shaped to
fit comfortably and firmly over the
hips.
——__>-.___
A good business man is neither an
optimist nor a pessimist, but one who
insists on getting all the facts in a case
before reaching a decision.
——————_2-2.2.___
A business man succed in propor-
tion to his ability to satisfy the de-
sires of his customers.
BUY JOBS
and make
PROFITS
We have on hand Job
Lots of Regular Goods
—Standard Lines of
Merchandise
Shoes and Furnishings
If you want to meet
and overcome chain
store competition by
underselling them,
come in and see us
Jobbing Department
MERCHANTS CLEARING HOUSE
WHOLESALE AUCTION
176 East Jefferson Ave. Corner Randolph
Wholesale and retail stocks of merchandise sold by auc-
tion every Thursday.
L. LEVINSOHN, buyer and liquidater
H. J. GILLES, auctioneer
Clifford 1364 —
Telephones — Cherry 0380
MANUFACTURERS ATTENTION
We take goods on consignment. For quick disposal get in
touch with us.
HOOVER’S GREAT VICTORY.
There is no mistaking the .sig-
nificance of the great victory of Presi-
dent Hoover on the debenture pro-
posal. Farm relief has been recog-
nized on all sides as the most ticklish
question confronting Mr. Hoover,
either as candidate or as incoming
President. His handling of it was ad-
mittedly to be a test of his political
sagacity.
During the campaign he met this
issue in much better fashion than did
Governor Smith. He boldly rejected
the equalization fee and thus risked
the loss of a considerable number of
votes in traditionally Republican states
in the Middle West. But his general
attitude on farm relief, coupled with
his reputation for getting to the bot-
tom of things economic, was evident-
ly more agreeable to the farmers than
was Smith’s equalization fee fumbling.
And so Hoover won the first round of
the farm relief battle.
The real test, however, was to come.
Was Hoover's victory in the campaign
to be followed by victory in the legis-
lative struggle over the problem or in
the crucial part of the fight was he to
justify the taunts of his enemies with-
in and without his party that he was
lacking in political skill?
In the House he won an early and
one-sided triumph by the passage of a
farm-relief measure without the deben-
ture provision, which had been devised
to take the place of the discredited
equalization fee. But the Senate, after
protracted discussion and strenuous
efforts by both sides to muster the
greatest possible strength, defeated the
House bill, although by a narrow mar-
gin.
Here was the decisive moment.
Would Hoover show himself the auto-
crat he had been pictured as being and
attempt to save his Administration
from a damaging blow by cracking the
whip over the heads of the recalcitrants
in his party? Would he shrink from
any display of activity Or would he
taken a hesitating course which would
prove his awkwardness in the political
game?
He did none of these things. After
issuing a vigorous but good-tempered
condemnation of the Senate’s action
he called a conference of the Repub-
lican campaign leaders in House and
Senate attended also by two members
of his Cabinet, and told them that the
farm-relief bill would have to become
law. But how? One might have sup-
posed that the practical method of ac-
complishing a result of this kind would
have been suggested by some mem-
ber of the conference wise in the ways
of politics. But it wasn’t. The solu-
tion came from Mr. Hoover himself.
His suggestion was that the House
vote on the debenture proposal, defeat
it and put the question of farm relief
squarely up to the Senate. He was at
once assured that if this were done the
Senate would recede from its position,
and this assurance was confirmed by
Senator Robinson, the Democratic
leader.
Mr. Hoover has won the first fight
of his Administration, a fight of the
utmost importance for his leadership.
Nothing less than his political prestige
was at stake. And he has won it by
MICHIGAN TRADESMAN
his own stroke. The party chieftans
were baffled by the situation. Possibly
some of them secretly rejoiced at the
box in which the politically inexperi-
enced engineer found himself. If they
did, they are saying nothing about it.
There would be no point to-day in
poking fun at the political ineptitude
of Herbert Hoover.
SKYLARKING FOR ALL.
The future of aviation is a fascinat-
ing subject. If few of us are qualified
to consider it with any real knowledge
as a background for our prophecies,
that matters little. Edison was an
authority on electricity when he was
experimenting with incandescent lamps,
moving pictures, talking machines and
a few other of the commonplaces of
to-day, yet fifty years ago neither he
nor anyone else could have foreseen
the modern development of his inven-
tions. So it is with what the future
holds for the airplane.
Among those whose enthusiasm for
flying and confidence in its develop-
ment know no limits Bruce Gould,
aviation expert has placed ihmself in
the van through the publication of his
new book, “Sky Larking.”
The air age will be ushered in before
the end of the next half century, he be-
lieves, and “workmen will fly to their
work as they now motor.” Gigantic
flying boats carrying a thousand pas-
sengers will then cross the Atlantic so
fast that the passenger will be aware
of their speed “only by the fact that
he can go to sleep one night in New
York and wake up in London or Paris
the next morning.” If his destination
should be inland, smaller aircraft, or
perhaps autogiros capable of landing
him on the roof of his apartment or in
front of his door, wil Ibe used to com-
plete his journey.
Far be it from us to suggest that
these utopian dreams may not ma-
terialize. Faith and not skepticism
rules the scientific world, and the pres-
ent epoch shows clearly enough the
futility of holding that there is any
limit to man’s ingenuity in conquering
the air and space. But we must admit
that we are not yet entirely convinced
that the next fifty years will find air-
planes quie so safe and so general or
of such tremendous size and speed as
Mr. Gould would have us believe.
It may be that his enthusiasms are
a little too strong for those of us who
perforce still have our feet on the
ground. For instance, in his panegyric
on the joy of skylarking, when “the
clean wind plucks at the heartstrings
and sets them throbbing to some
strangely satisfying celesial music of
the spheres,” he forgets one thing.
Some people get air sick.
AVIATION AS A CAREER.
With the closing of schools and col-
leges a host of youngsters will make
tracks for the nearest flying field and
make application for a job. Another
host will turn to the flying schools and
sign their savings away for a few hours
of ground school and student flying,
at the end of which they hope to be
well set toward a pilot’s license. Such
airmindedness is epidemic among
those of the younger generation whose
natural tendency to hero-worship and
appetite for practical mechanics make
aviation almost irresistible to the
young idea.
There is no profit in urging an ambi-
tious youngster to keep his feet on the
ground. Youth is the age for big
dreams and bold deeds, and aviation
means both to the eager hopefulness
of a boy. But hard facts must be con-
sidered, and both the cost and_ the
chances counted if disappointment and
hardship are to be avoided by those
who seek a career in the air.
The aviation industry needs _ pilots
and skilled workmen. The production
of aircraft, in fact, is in danger of out-
stripping the production of men who
can fly them, and every extension of
air travel and traffic increases the op-
portunities. This is one side of the
story and the cheerful side.
But the boy who yearns for his
wings must know the whole story if he
wants to avoid wasting his time and
money. He should study the regula-
tions of the Department of Commerce,
which prescribe the hours of actual fly-
ing necessary to secure a license that
The men who fly
the mail or the air transports must
means something.
hold a license which requires 200 hours
of previous flying, and there is a strong
likelihood that this number will be in-
creased. Furthermore, no transport
company would employ a pilot on the
basis of this minimum of experience.
To obtain the requisite experience
the student must either own his plane
or pay for post-graduate flying beyond
the course offered at the minimum
figure or pick up flying time by long
association with some aviation enter-
prise. The first two methods are ex-
pensive, costing as much as the train-
-ing for some of the white-collar pro-
fessions. The last depends upon the
slim chance of getting the right sort
of job at the right sort of flying field
in competition with thousands of
others who would like to have it.
Good pilots are indeed scarce, but
that is because it takes long and ex-
pensive training to make good pilots.
The schoolboy who sinks his savings
and his summer vacation in a few
hours of student flying and can go no
further with his ambitions has done
himself and aviation little service. He
may have a good time out of it, but he
will still be a long, long way from the
air-mail cockpit.
NO AGREEMENT ON OIL.
So far as any definite agreement is
concerned the net result of the Nation-
al oil conservation conference at Colo-
rado Springs is nothing. The major
oil producing states accepted President
Hoover’s invitation to send their gov-
ernors or other representatives to the
meeting for the purpose of discussing
the curbing of overproduction and
waste by means of uniform state laws.
It was their conference, some 300 oil
men and several Federal officials being
in attendance merely as_ interested
parties or in an advisory capacity. But
the states could not agree among
themselves. Therefore there was noth-
ing to do but adjourn the conference,
to meet again at the call of the Presi-
dent.
The differences revealed are funda-
mental. President Hoover advocated
a conservation agreement based upon
uniform state laws, enfo~ced uniform-
June 19, 1999
ly by some such body as a joint com-
mission and ratified by Congress. Ap-
parently Pennsylvania and California
alone favor this plan. Texas and Okla-
homa, which with California produce
85 per cent. of the country’s petroleum
output, demand that Congress act first.
The public land states, chiefly in the
Mountain West, apparently will not
agree to any conservation plan that
does not lift the President’s restrictions
upon drilling on Government reserves.
Opinions vary about whether the
conference served any purpose at all.
The most cheerful view is that it at
least marked the “beginning” of a con-
servation movement. But it is clear
that such a movement cannot get very
far until the states are willing to sac-
rifice their selfish claims. This they
may be unwilling to do unless the
alternative of Federal regulation be-
comes imminent.
DRY GOODS CONDITIONS.
With a broadening demand for sea-
sonal needs, retail volume so far this
week is reported as quite satisfactory.
Some wide variations in weather con-
tinue to be experienced in different
sections of the country, but results as
a whole rank very nearly with the best
so far this year, Easter business ex-
cepted. The stores find that the ear-
lier nibbling at dress accessories has
spread out to substantial buying of
Summer, vacation and travel needs,
with good activity on home furnish-
ings.
During the week the figures on de-
partment store sales for last month
were issued by the Federal Reserve
3oard. These showed about what was
expected to result from the unfavor-
able weather of that period. In the
aggregate, department store sales in-
creased 2 per cent. over the same
month last year. However, the results
were very spotty and ranged from a
gain of 6 per cent. in the Boston dis-
trict to a drop of the same amount in
the Kansas City territory. There were
245 stores that reported losses as
against the 216 which enjoyed gains.
With the opening of Fall apparel
lines the number of buyers in the mer-
chandise markets is forging ahead.
The new offerings are commented up-
on for their feminine formality, a fresh
note after the long vogue for simple
and rather masculine designs. If these
fashions prove successful many indus-
tries will benefit. At present, the sun
design effects are proving quite a
stimulant to business even though they
may appear to be cutting down the
use of materials to a minimum.
Business in men’s straw hats has
been increasing steadily, with reorders
coming through for both sennits and
body hats. The situation at this time
shows a marked improvement over the
notably poor business done in the past
two seasons. The strength of the de-
mand for stiff hats has proved an un-
qualified surprise to the trade and
deliveries have been hard to obtain for
several weeks now. Owing to the
carry-over of the preceding years ad-
vance stocks prepared were quite light,
resulting in a shortage. Body hats,
including Panamas, have done well,
but possibly not to the extent expected
because of the renewed interest in stiff
hats.
June 19, 1929
MICHIGAN TRADESMAN
9
OUT AROUND.
Things Seen and Heard on a Week
End Trip.
It is worth a trip to Muskegon to
see the remarkable activity which pre-
vails in every department of that
growing metropolis. It is a somewhat
smelly city on a Saturday afternoon. I
presume the good people of Muskegon
do not notice the peculiar aroma which
prevails much of the time, but the odor
of decaying wood in the lake, the
pungent smell from the stacks of the
great foundries and the scent of the
raw product around the oil wells pro-
duce a combination which is impos-
sible to describe. So long as all these
features are conducive to business and
add to the greatness and glory of
Muskegon, why need any citizen worry
over the trifling annoyance felt by a
stranger as he passes through the
city? If he doesn't like the odor he
can pass on or settle down and become
acclimated to it. Odors, noise, con-
fusion, traffic jams and personal in-
convenience are all penalties of great-
ness.
I was pleased to find the retail mer-
chants of Muskegon in better mood
than they have been for years. Busi-
ness conditions have certainly improv-
ed much during the past few months,
judging by the voluntary statements
I received from dealers in all lines re-
garding the present situation. Labor
is now fully employed at exceedingly
remunerative wages. There is only
one strike of any consequence going
on. The men in one of the minor
foundries recently walked out over a
difference of opinion as to wages. The
foundry is not suffering any incon-
venience by the strike because its cast-
ings are being made by non-union
foundries in Grand Rapids.
Since they have succeeded in great-
ly damaging the cement pavement on
U_ S 16, between Grand Rapids and
Grand Haven, heavy trucks with solid
tires (like those used by the Goodrich
Transit Co.) have diverted their route
to Grand Haven to M 50 and U S 31.
This pavement is already beginning to
show the effect of these pavement de-
It is very unfortunate that
the last Legislature should have frit-
stroyers.
tered away so much time on utterly
useless legislation and failed to enact
a law prohibiting the use of cement
pavements by hard tired trucks. What
is the use of putting good money into
good roads only to see it utterly wast-
ed ina few months? Of course, I have
my own opinion of any man or set of
men who engage in piratical business
of this kind. Might as well hold a
man up with a gun as to ruthlessly
destroy property he has created and
paid for in this manner.
As I have previously stated, I like
George Welsh, our new city manager,
because of his pleasant personality, al-
though I have no use for the type of
men who foisted him into office and
who will use him as a Cat’s paw to
further their nefarious ends. On the
theory that we ought to give the devil
his due, however, I wish to congratu-
late him on the dismissal of the man
Sperry from the public office he has
rattled around in for several years.
This man has no conception of the
proper province of a public servant.
Instead of treating public office as a
public trust, he swells up and lords it
over men whose brain capacity, com-
pared with his own, is as ten to one.
His characterization of wholesale and
retail merchants stamp him as a man
of small mentality and minute discern-
ment. Considering the expedition with
which George Welsh can eliminate the
dead wood in a moribund organization,
I wish he could be given a one day
vacation and permitted to function in
the executive office of the Association
of Commerce for twenty-four hours. I
am sure the result would be very bene-
ficial to that body—perhaps result ia
replacing mediocrity and non-accomp-
lishment with someone who can switch
Grand Rapids off the down hill grade
and start her on the road to progress.
I second the motion of the Grand
Rapids Herald that the Association of
Commerce concentrate its activities on
the accomplishment of something
really useful and worth while, instead
of enlarging its committees and official
list and expanding its minor activities
and pay rolls. The suggestion that
the organizations furnish the member-
ship a detailed schedule of its expendi-
tures during 1928 is also a most ex-
cellent one. Such a disclosure would
open the eyes of the public to a con-
dition which would immediately re-
sult in a drastic housecleaning. I have
no idea this recommendation of the
Herald will be acted on. Small men,
as a rule, are not disposed to relinquish
their connection with inflated emolu-
ments except under compulsion.
William G. Farnsworth, for many
years identified with Grand Rapids
manufacturing institutions in import-
ant capacities, has decided to take up
his residence in Buchanan in the near
future. He was recently elected Presi-
dent of the Krohn Differential Cor-
poration and last week closed a lease
for the plant formerly occupied by the
Campbell Transmission Co., at Bu-
chanan. Operations in the new loca-
tion will be started this month. Mr.
Farnsworth is a manufacturer of wide
experience and a man of great energy
and resourcefulness.
The weekly presentation of the re-
sort features of Western Michigan by
the Chicago Tribune broadcasting or-
ganization would be much more effec-
tive if there was more talking and less
music of a doleful and funereal char-
acter. The talking part would also be
more interesting if the conversation
was confined to the truth, which is a
somewhat difficult thing for anyone
connected with the Chicago Tribune
to do.
When Uncle Sam starts out to con-
vict a man of some crime, he usually
succeeds in accomplishing his purpose,
whether the man is guilty or not. I
am reminded of this condition by the
recent action of the Government in
confronting Harry Sinclair with a sec-
ond jail sentence and recalling in con-
nection therewith the infamous things
the legal representatives of the Gov-
ernment resorted to in order to ensure
the conviction of Senator Newberry
and his “associates in crime” in the
United ‘States Court here less than a
dozen years ago. The unfortunate at-
titude of the trial judge and the ver-
dict of the intimidated jury both re-
ceived a fitting rebuke at the hands of
the United States Supreme Court,
which reversed the case in language
that placed everyone connected with
the prosecution—persecution would be
nearer correct—in an exceedingly un-
fortunate light.
Because I had accepted advertising
of an entirely proper character in be-
half of Senator Newberry during his
campaign for election, I was sub-
poenaed as a witness while the case
was on trial.
stand I was taken to a small room on
Before going on the
an upper floor by one of the prosecut-
ing officers of the Government and
deliberately told what I must swear
to. I refused to comply with the de-
mand of the attorney, because the
words he undertook to put in my
mouth were false and I could see no
reason why I should swear to a lie at
the behest of a bulldozing attorney.
The latter stated that if I did not do
as he commanded I “would find my-
self in jail,” but I laughed at his threat
and told him to do his worst. While
on the witness stand a few moments
later I incurred the ire of the trial
judge by referring to the interview
with the attorney taking place in
a “sweat box” up under the roof of
the building.
desk and
emphasis:
The judge pounded his
remarked with unusual
“T forbid you using that word again.”
“What word do you refer to, judge?”
I innocently enquired.
“Sweat box,” said the judge.
I mention the above circumstances
to show the extreme Government offi-
cers—from the highest to the lowest—
go to in securing convictions. If the
attorneys for the defense resorted to
the bulldozing tactics of the Govern-
ment attorneys, they would promptly
be jailed for contempt of court. God
pity the poor devil who is charged
with any kind of violation of law by
Uncle Sam and tried in a United
States court. He is pretty apt to get
the worst of, whether he is guilty or
innocent.
Another abuse connected with the
Federal courts which I think should
be abolished is the infamous grand
jury system, which is not in keeping
with the spirit of American fairness.
The grand jury is confronted with
charges against men who are supposed
to have committed some crime or of-
fense. In nine cases out of ten the
accused are not aware that the plans
are all set to railroad them to jail or
to pay a money fine. They have no
way of making a defense and are not
permitted to be represented before the
grand jury. In many cases the charges
are trumped up by enemies or origin-
ate in the wicked minds of legal of-
ficials who resort to this despicable
way to “get even” with men who have
crossed their path. During the time
Dick Newnham was assistant district
attorney, several vears ago, he misused
his position to secure the indictment
of men with whom he had had per-
sonal differences in the past. The in-
dictments were quashed by the trial
fudwe as saan as the facts were
brought to his attention, but the sting
of indictment stayed by the accused
as long as they lived. I have a holy
hatred for anything that is mean or
That is why | detest
the grand jury system because it en-
underhanded.
ables an unfair man to deal unfairly
with a neighbor who may not have
done anything to justify the disgrace
which an indictment forces him to
carry with him to the grave. LH [
were a young man I think I would de-
vote my life to the extinction of this
underhanded proceedure.
Men who make a specialty of invest-
ments in chain store stocks tell me
that while the sales of the chain stores
have increased rapidly this year their
net profits are less than in previous
years, showing very plainly that com-
petition among the chains has become
I think this condition is
also due, in some measure, to the fact
very acute.
that many manufacturers are stiffening
up and refusing to sell the chains at
lower prices than they sell to the reg-
E. A. Stowe.
——_ . _ —
When Scot Meets Scot.
Forty years in America had taken
much of the Scotch burr from Mac-
of the
Scotch loyalty from his heart, and he
ular jobbing trade.
pherson’s tongue, but none
bitterly resented any implication that
the Scotch are closer than other peo-
ple. Each Scotch story that he heard
—we saw to it that he heard them all
—would send him into spasms of rage.
“The man who said ‘punning is the
lowest form of wit’ never heard Scotch
stories,’ he was wont to throw at his
tormenters. Then Mac made his long
deferred visit to his birthplace and
after his return we noticed that he
didn’t react to Scotch stories as_ be-
“Well,”
said he, “do you know, I think there’s
a bit of truth in those stories about
the old country Scotch—not the Scotch
fore, and we asked him why.
in America, mind ye—just in the old
country. You see, I was walkin’ about
the town over there one day and my
pipe went out. I went into a store and
said, ‘Can I get a light here?’ And what
do you suppose they said? ‘Oh, ves,
we have matches for sale!’ And, do
you know, I went into three places and
they all said the same thing, and I
had to walk two miles back to the
hotel to get a lite for my pipe!”
——_»-<-__
Display For Playing Cards.
An exceptionally clever display of
playing cards appeared as a_ wall
panel in a store in Medford, Mass., re-
cently. The cards, face upward, were
used to outline a big spade—the sym-
bol that appeared on the particular
packet of cards that this store featured.
Around this ace of spades and within
it, bridge pencils, bridge scores, pads,
and similar small articles were placed
in a well balanced arrangement.
—_-~.___
No horse ever won a race without a
jockey.
\0
Overhead Expense of the Average
Traveling Man.
When I started on the road twenty-
$25 per
six years ago, my salary was $2:
with the
However, it
that up “top
f that day.
week, and
notehers” «
was very trying for me to keep an
expense account that was “fair to my-
self and fair to my company,” and be-
fore the year was up, we agreed that
I should travel on a division of profits.
My trips then
week at a time, from Monday morning
It was my cus-
lasted mostly one
until Saturday night.
tom to put $25 in my pogket when I
left home and if my trip was not to
the extreme end of my territory, this
was not only sufficient but I could
bring some back with me.
TLet’s look at some of the costs of
that Railroad fare was 2c
mile
long, and as I carried all my baggage,
there was nothing extra for Pullman,
the
day. per
and as the distances were not
porter or drayage. In most of
cities and country towns there was a
free bus from the station to the hotel
the hotel rate was $2 per day,
American plan, 50c extra for
Most of the hotels had no
The clerk or host took you
and
room
with bath.
bell hops.
to your room. The mater of tips was
negligible, no bell-hops, no hat check,
and to the girl in the dining room, one
left a quarter, if you were in for three
meals, but very few left anything at all
There
as it was not expected. were
few theaters. no movies, no taxis, and
$3 to $4 a day covered everything. If
you wished to invite a customer to a
Some-
engage a
meal, the charge was 50c extra.
times it was necessary to
“rig” to get to some town off the rail-
the
about $5 per day, plus dinner for the
! A good
and a
You
show in the larger
road, in which case charge was
driver and fee d for the horse.
cigar was three for a quarter
fair one could be bought for 5c.
could go to a good
cities, for about $2 for the best seats. A
newspaper was Ic and a shine 5c. Gen-
eral living expenses were on the same
proportion. If one preferred a Euro-
pean plan hotel it was possible to get
a room for 75c and room and. bath
for $1.
Many. I suppose. will think this is a
fairy story, but the older men will con-
firm it.
Railroad
American
Compare that with to-dav.
The
hotel has practically
fare is
3.6c per mile.
plan
minimum
The
rate first-
class hotel is $3.50 to $4 per day, and
“try to
gone.
for a room ina
4
get one” after 4 p. m. unless
you have made reservations in advance.
No one walks any more, so there is a
taxi from the station to the hotel. You
have to tip the taxi driver, tip the door
man, tip the bell hop. tip the hat bov,
tip the
meal.
waiter (generously) after each
You are expected to leave a tip
for the chamber maid when you check
out, and to tip the porter who holds
your bag while you pay your bill.
If you are a distance from home and
the last
minute, the man at the ticket window
is likely to there none left,
but the porter at the hotel can get you
one for an extra charge. The Pullman
ticket carries an extra charge of 50c,
but for what I do not know.
fast costs about 75c, luncheon about
want to get a sleeper at
Say are
3reak-
MICHIGAN
$1 and dinner about $1.50 plus tip, so
that, instead of $2 a day, now the aver-
age cost is $6.75 in the commercial
hotel, of the kind the average traveling
man has to patronize.
All this being true, the question is:
what is the answer? My own solu-
tion is that the modern traveling man
must make more towns and see more
people each day. Instead of staying in
a town for a day, he must make two,
three or even more. There is not much
time for visiting and social contact.
The use of the automobile makes it
possible to make closer and quicker
connections, whereas in the early days
one sold an account everything he had
on his want book or could use, to-day
most buyers specialize in certain lines
If the
traveling man will let the buyer know
and sell to certain houses only.
when he is to make his call, the order
is frequently ready, and time need be
taken only to tell of new goods, prices
or conditions.
My constant advice to the traveling
man to whom I have had the oppor-
tunity to speak has always been to
study to make your approach so that
you can tell your story to the buyer
in an interesting and intelligent way.
If you sell a bill, take your order and
depart as soon as you can conveniently
do so. If the buyer says “no,” take
his word for it and leave as cheerfully
as possible, keeping the way open for
a call on your next trip.
Of the buyers, we ask an opportun-
ity for each man to tell his story. If
convinced ,and they buy, nothing more
If they this
sufficient this
is to be said. say “no,”
should be and if after
the salesman still persists in forcing
his sales talk, he is entitled to no fur-
ther courtesy or consideration.
It is true that the modern methods
of traveling are more comfortable and
convenient, but I wonder if the aver-
age traveling man is much better off
at the end of the year. Occasionally,
one hears of a salesman who has been
fortunate in his invest-
that he
comfortable at a reasonable
the find the
continue to the end of the trail.
The
tioned because they have become such
careful and
and be
but
need to
ments, so can retire
age,
great majority
matter of tips has been men-
an important item of and
The
a living is in a much different position
expense
overhead. man who travels for
than the man who makes only an cc-
casional business trip and usually not
The lat-
ter class makes it more expensive for
the former, because of the lack of care
in this matter.
at his own personal expense.
I recently saw a man
attendant $1. for
checking the hat and coat for himself
hand a coat-room
and wife. I was right behind him and
gave the attendant a dime for my coat.
but
that was all the service was worth to
Perhaps mine was not enough,
His tip certainly was too much.
He was a
me,
“orince.’ 1 was a “piker.’
With me tipping is done three or four
times a day, and with him perhaps
that many times a month. It would
certainly help the traveling men _ if
some system could be adopted and ad-
hered to by
like this for example:
Meals up to $1, 10c.
Meals over $1, 10 per cent. of check,
everybody. Something
June 19, 1929
TRADESMAN
I
FLAVOR
Makes KELLOGG’S the
Largest Selling CORN FLAKES
Kellogg originated corn flakes. No imi- 7
tator has ever equalled that original good-
ness. So year after year, Kellogg's climb
still farther away in popularity. Far and .
away the world’s largest-selling ready-to- :
eat cereal!
Suggest Kellogg’s Corn Flakes with
every sale of fresh or canned fruit. Tie-in
your store displays with the intensive na-
tional advertising and merchandising cam-
paign.
Fae
= 952)
Hanley,
SHI] cer roCe, Sa
\] Teen
ue cnans PO
“And I'll take these, too”
It’s surprising how often people say just that when they see
the Beech-Nut label. Catsup—Peanut Butter—Mustard Dressing
— Pork and Beans. No self-respecting pantry shelf should i
without its reserve supply, Keep these staples well displayed .
and they ll move themselves—fast.
Note: Beech-Nut is on the air. Every Friday morning
at 10(Eastern Standard Time) over 19 Stations of the
Columbia Broadcasting System, Mrs. Ida Bailey Allen
is telling leading home makers about Beech-Nut Food
Products. Urge your customers to tune in.
Beech-Nut
FOODS OF FINEST FLAVOR
a
June 19, 1929
MICHIGAN
TRADESMAN
11
not splitting the nickel.
Bootblack, nothing.
Bellhop for 1 day stop, 15c; longer,
Z295¢.
Ice water, 10c.
Hat check, 10c.
Taxi about the same as meals.
Pullman chair car, 15c; sleeper, 25c.
Chambermaid in proportion to the
mess you have left in your room,
which means extra work for her.
There is an amusing story told of a
man who lost his hat. The manager
of the restaurant wanted to know. what
it cost and the reply was $20 divided
$6 for the hat and $14 for
having parked it from time to time.
One understand that the man
on his vacation who spends a night or
two at a hotel is not greatly interested
But the man
who lives 200 to 300 days a year ina
Even the
difference of 50c per day is sometimes
as follows:
can
in the price of his room.
hotel is vitally interested.
a serious consideration.
There are two classes of commercial
men. First, those men traveling on
commission, paying their own expens-
es, and, second, those men traveling
on salaries and expenses paid by their
there is bound to
be a difference of opinion as to price
and these
firms. Therefore,
accommodations between
two classes of salesmen.
Seymour N. Sears.
—_——_e 2 >___
Pertinent Hints on Change-Making
Habits.
If the cash register is truly “the
it is entitled
to a square deal from the clerks who
Not all of the shoe retail-
ers of the country can afford cashiers
heart of the shoe store,”
onerate it.
and thereby center cash responsibili-
A very large majority of neces-
the
into the hands of the clerks.
ties.
sity must put handling of cash
The cash register has done much to
simplify the handling of cash in the
shoe trade, but there still is the human
No cash
register will the
store from the results of gross care-
element with which to deal.
absolutely protect
lessness or lack of knowledge in the.
matter of the cash transaction. And
the annual losses from cash handling
errors are much greater than the aver-
age dealer realizes.
Very little attention has been given
this matter in the trade. It is expect-
ed that, as a matter of course, errors
will be few and far between; that one
clerk is as able to make change prop-
erly as another and that there isn’t
much to be known about this end of
the shoe retailing job.
Recent investigations of change-
making habits undertaken by a large
insurance exchange have revealed the
other side of the matter.
Errors in handling cash at the coun-
ter work either one of two ways. They
cither result in a loss to the store ora
loss to the customer. In either case,
the store suffers the damage—or most
of it. Hence, the necessity to reduce
such errors.
What are termed “good change-mak-
ing habits” appears to be the answer
to this problem. That is, a series of
minor habits in taking money from the
customer, in making the change and
in returning the change soon become
so natural to the sales person that
losses almost never occur.
These little “habits,” in abbreviated
form here, are summed up by the in-
surance investigator as follows:
Always examine the money handed
you by a customer and state, aloud,
what it is.
If it is currency, open out the bills
before the customer at once, as you
speak.
Do not lay down the money on the
counter or on the register ledge while
you do something else.
Keep the money in your left hand
while you work the register with your
right.
Count the change at least twice, as
you take it from the drawer and as
you count it out to the customer.
the customer change in the
largest units possible. This tends to
Give
ward off error.
Where a coin looks doubtful, give
it a bounce on the register ledge, but
not within earshot of the customer if
you can help it.
count silver into the
Always the
customer’s hand.
Don’t accept cash from the customer
until the complete order is filled.
Do not let cash lie about on coun-
ters during a sale.
Ring up your own cash—don’t en-
trust it to someone else.
According to the survey made, loss-
es occur as follows, in the order of
their importance:
1. Carelessness in making change.
2. Letting money lie about on the
counters during a sale.
3. Accepting counterfeit.
It would be hard to judge the an-
nual losses of the average retail store
in the trade which results from care-
less or faulty cash transactions. A
store may have cash shortages every
day for a month without any certainty
as to their cause; so that only a con-
jecture can be made as to what per-
centage are due to faulty or careless
change-making.
Seven typical stores in the trade re-
ported their estimated annual transac-
tion losses in amounts varying from
$90 to $275.
At best, these are fair opinions. But
they do give a rough idea of what may
be expected.
There are two essential things to
making change—speed and accuracy.
,
rut
the trouble is that the clerks as a rule
Accuracy, of course, comes first.
handle money any old way; they fail
to recognize that greater facility comes
with movements which are logical and
which have been used for years by
bank tellers.
The banks the
rule which has been likewise adopted
have “two count”
in many retail stores.
Under this rule, every clerk is re-
quired to count twice
money upon
every occasion. There is, for instance,
- one count at the register (change) and
the
to the waiting customer. This double
another when change is passed
count is a fair check on accuracy.
In this
dealers have failed to recognize the
fact that better the
“change” in the register at the start
connection, a good many
the supply of
of the day the more rapid and accurate
the transactions of that
Henry Frommes.
will be cash
day.
Profitable?
You Bet!
Cohen, owner of
Double use—double saleability—cwtra profits. That's the big argument
for Post’s Bran Flakes. Get your wife to try it in muffins. We are telling
women how to use this popular cereal for bak-
ing in a series of full color double-spreads in
The Saturday Evening Post. And look at this
additional advertising:
86,557,718 advertisements in full color
in. 7 leading women’s magazines.
1,194,200 advertisements in 1,706 local
NEWS PAPers.
(GC) 1929, PB. Co., Inc.
POST’S BRAN
WITH OTHER PARTS
I sell it two ways—for break-
fast cereal and for baking.”
— testimony from Mr. Meyer H.
Cohen
grocery store in Greenwich, Conn. “I never sell
a package of Post’s Bran Flakes for cereal,”
he adds, “without telling the customer to try
the muffin recipe. It certainly boosts sales.”
FLAKES
OF
Brothers’ big
ib
WHEAT
12
FINANCIAL
Review of Business Conditions in
Michigan.
Production and after
making an extraordinary record dur-
commerce,
ing the first half of the year, are be-
ginning to show signs of moderating.
he crest of the forward movement
was reached early this month. Gen-
eral business is still at a high level,
but the indications are that the trend
1e summer will be rather
4
of
during
downward than upward.
Seasonal influences, of course, are at
work in this direction but they do not
furnish the
and crops. on which business is always
complete answer. Credit
largely dependent, are of unusual im-
portance in forming an opinion of
what business will be like in the second
half of 1929. Interest rates continue
} prospect ot
high wit
I
of the harvests cannot be
being
»wered in the near future. The size
accurately
weeks. The agri-
estimated for some
moreover, is com-
plicated by the decline in the price of
wheat. the big cash crop of the Ameri-
can farmer. An easier credit situation
with bountiful crops and fair prices
would materially improve the outlook
for business in the autumn.
The building
situation is another
factor of outstanding importance in
appraising what is in store for business
in the months that lie immediately
ahead. Building contracts, after show-
ing an improvement in April again
turned downward in May, falling 12
below the same month last
9 per cent. below the pre-
per Cent.
year and
ceding month. For the first time in
many months the Nation's trade hal-
ance in May turned unfavorable, im-
ports exceding exports to the extent
of fourteen million dollars.
But notwithstanding these cross-
. : . . :
currents, business on the whole evi-
:
dences remarkable vitality and is too
basically sound to warrant the expecta-
. :
ump is in prospect
tion that a severe s
for the final
half of the vear. Opera-
tions in the
slightly below the
lished in Mav.
automobiles promises to hold up well
r
steel industry are only
record level estab-
Production of small
while the manufacturers o 1eavier
cars are engaged in making prepara-
tions to bring out new models. Cor-
porate earnings are making a good
Employment conditions are
Faith in the
Hoover administration is widespread.
showing.
highly satisfactory.
Car loadings of revenue freight con-
tinue to maintain a comfortable mar-
gin over those of a year ago. Further-
more, the trade situation, which is bet-
ter than it was at this time last vear,
is unmenaced by swollen inventories
or speculation in commodities.
Manufacturing activity in Michi-
gan continued at a high level during
the past month and was substantially
above the rate which prevailed a year
ago. Most
entering a period of seasonal decline.
lines, however, are now
Production schedules, accordingly, for
the next month or two are being re-
vised moderately downward. Copper
and iron mining in the Upper Penin-
sula is proceeding in a highly satisfac-
tory manner and general business con-
ditions in that part of the State are re-
ported good to excellent. Some wood-
MICHIGAN TRADESMAN
working lines have recently picked up,
notably store fixture and office equip-
Electric power used by Michi-
gan industries in May
230,940,738 kilowatt
pared with 232,695,463 kilowatt hours
ment.
amounted to
hours, as com-
in the month of April.
Production of cars and trucks in the
United States and Canada in May is
estimated at 624,087 units as
pared with 662,557 vehicles in the pre-
com-
ceding month and 459,725 in May a
year ago. Total automobile produc-
tion for the first five months of this
year amounted to 2,832,338 units as
compared with 1,901,314 in the cor-
responding months of last year, which
was a gain of 49 per cent. Ford pro-
duction is only slightly under 8,000
units per day.
The industrial employment situation
in Michigan is well balanced. An up-
ward trend in recent weeks is report-
ed by seventeen cities, among the
larger of which are Battle Creek, Han-
cock, Houghton, Jackson, Manistique.
Sault Ste. Marie, Bay City, Ann Arbor.
St. Ignace, Hastings and Saginaw.
Public improvements, agricultural ac-
tivities and lake shipping continue to
absorb a substantial number of work-
ers. There are now 118,738 workmen
on the payrolls of the ford plants
situated in Detroit.
Net registered
through the Sault canals in May ag-
gregated 10,247,917 tons which was 40
than in the
tonnage passing
per cent. greater same
month a year ago.
Debits to individual accounts in Bay
City, Kalamazoo, Lansing, Muskegon,
St. Joseph and Detroit in the month
of May totaled $2,329,570,769, which
was 8% per cent. larger than in April
and 31 per cent. greater than the debits
for the same cities in May, 1928.
Construction cost of buildings for
which permits were issued in May by
22 of the principal cities in Michigan
amounted to $20,158,846 as compared
with $26,308,505 in April and $18,527,-
431 in May last year.
After being considerably retarded by
unseasonable weather during the great-
er part of the spring, farm work in
Michigan is now going forward in a
healthy fashion. Late frosts seriously
damaged fruit buds generally in the
vicinity of Lapeer, cherry buds around
Hart, and both cherries and pears in
the territory about South Haven. The
fruit
Benton Harbor section reports
crop prospects fair. Peaches and ap-
ples are in good condition. Hay and
wheat are doing very well.
The backward spring also held back
retail sales throughout the State. Buy-
ing in rural communities was particu-
larly slow during the past month. Re-
tail sales in Detroit in May left much
to be desired, especially in view of the
satisfactory employment situation. The
warmer and. brighter days recently
have brought about a healthier tone to
trade generally. Wholesalers report a
better demand for dry goods, mens
Wholesale co!-
lections are better than retail collec-
tions. Inventories of Michigan retail-
ers are not as large as they were at
this time a year ago. Prospects for
trade this summer are good.
Wayne W. Putnam,
Director Public Relations, Union
Trust Co., Detroit.
furnishings and drugs.
June 19,
1929
MUNICIPAL BONDS
SILER, CARPENTER & ROOSE
360-366 SPITZER BLDG.,
TOLEDO, OHIO
Phone, ADAMS 5527
1039 PENOBSCOT BLDG.,
DETROIT, MICH.
Phone, RANDOLPH 1505
L. A. GEISTERT & CO.
Investment Securities
GRAND RAPIDS— MICHIGAN
506-511 GRAND RAPIDS TRUST BUILDING
Telephone 8-1201
-~ « « & BAM TAA
OFFERS EVERY SER=
VICE TO THE MAN
WHO WARTS TO BE
SOMEBODY . . .
OLD KENT BANK
CAPITAL AND SURPLUS, $4,000,000
RESOURCES, $38,000,000
THREE DOWNTOWN OFFICES
ELEVEN COMMUNITY BRANCHES
June 19, 1929
MICHIGAN TRADESMAN
13
Motor Output Pace Watched With
Much Interest.
With a motor production of 3,335,-
000 cars estimated for the
months this year the output could drop
to a small figure in the second half
first six
without spoiling the industry's chances
to make a new high record in 1929.
Specifically it could drop to 1,266,-
131 cars and still the total production
for this year would top the record set
in 1928 by one car. We built
cars than that even in the last half of
1927 ford
a million cars more have been built in
the first half of 1929 than in the same
period of 1928, largely as a result of
substantial gains in the low-priced
field. In the financial district the tre-
mendous early 1929 gains in motor
production have excited a feeling of
pessimism rather than optimism, pre-
sumably from a fear that with the in-
dustry moving so fast the pace will
have to slow down soon.
more
when was idle. Roughly
That the period of seasonal reces-
sion in production and sales is at hand
nobody questions but if we may rely
on some statistics assembled by Ray
B. Prescott the pending decline in mo-
tor output is not so serious a matter
as some have presumed. Certainly the
1929 peak did not come until two full
months after the seasonal high in 1928
was reached. The subsequent reces-
sion to date has been relatively mild.
Thanks in part to. the return of ford
the chief 1928 gains to date have been
in the low-priced field where in April
production ran 58 per cent. above a
year ago as against 3 per cent. for the
medium-priced field and 16 per cent.
for the high-priced field or 43 per cent.
for the total.
What is especially interesting in con-
nection with
that as compared with a year ago the
motor developments is
volume of retail sales has kept pace
with gains in production. Taking the
first four months of 1929 a production
gain of 47 per cent. compares with a
retail sale increase of 49 per cent., and
if ford is eliminated from the
parison the increase in production be-
com-
comes 9 per cent. as against an in-
crease in retail sales likewise of 9 per
cent. with
ception of the New England district
Furthermore the one ex-
gains of varying proportions have been
exhibited so far this year in retail sales
throughout the country. On the
Pacific Coast sales have about doubled.
What this distinctly encouraging pic-
ture in motor means in
terms of the stock market is not so
easy to say since the huge expansion
is not evenly distributed among the
various car makers. Its significance
lies more in what it reflects of the gen-
production
eral volume of business over the coun-
try. Paul Willard Garrett.
[Copyrighted, 1929.]
2-2
Chain Store Sales Increase But Profits
Percentage Declines.
Chain store sales averaged about
1234 per cent. higher last year than in
1927 and profits were about 11 per
cent. higher on the average, according
to the 1929 edition of Chain Store
Statistics, issued by Merrill, Lynch &
Co.
This analysis presents in tabular
form important data on capitalization,
sales and earnings of more than fifty
chains in several merchandise fields,
and the general trend of earnings prob-
ably is typical of chain merchandising.
The group of twenty-two companies
Merrill, Lynch & Co.,
included in the analysis, show a rate of
and considerably
higher than the average for the fifty-
sponsored by
growth prosperity
one companies discussed.
The companies included in the analy-
sis showed an increase in stores from
49,905 at the end of 1927 to 55,222 at
the end of 1928, a gain of 10.65 per
cent., according to the survey.
Total sales amounted to $2,903,988.-
500 in 1928, compared with $2,576,465,-
900 in 1927, a gain of 12.71 per cent.,
while net profits after taxes totaled
$172,864,000 in 1928, a gain of 11.10 per
cent. over the $155,587,600 earned in
1927.
The Merrill,
total of 10,138
1928, an increase of 2,354 stores during
30.24 per
twenty-two companies reported sales
totaling $870,098,000 in 1928, compared
with $727,552,100 in 1927, a gain of
19.59 per cent.; their total net profits
of $51,982,000 were 26.02 per cent.
greater than the $41,247,800 reported
for 1927. :
The average percentage of net after
had a
end. of
Lynch group
stores at the
These
the year, or cent.
taxes to sales for the fifty-one com-
1928
In the
Pabies was 5.95 per cent. in
against 6.03 per cent. in 1927.
case of the twenty-two companies the
ratio was 5.98 per cent. in 1928, com-
pared with 5.66 per cent. in 1927.
Average sales per store on the fifty-
1928
$55 246, while for the twenty-two com-
one companies in amounted to
panies the average was $97,099. Aver-
age profits per store in 1928 were also
greater for the twenty-two companies,
amounting to $5,800, compared
,
$3,2
with
8&8 for fifty-one companies.
William Russell White.
[Copyrighted, 1929.]
—_—__2> + .—_--
“Poor Fool”
fool! Most of the fel-
said he was, so it
He was a
lows must have
been true.- Instead of being a good
mixer and having a good time with the
bunch, he said he would much rather
work and study.
People often wondered how such a
fool could even get into college. Well,
they figured that such a fool as he
should be fooling away his time there
instead of earning good money.
When he did get out, he must have
figured the world was going to hand
him something. But he didn’t get it.
No, sir! Nobody was going to hire
such a fool as he. He did get a job
at the foundry of the Climax Machine
Co. He certainly was a fool to ex-
pect that his book learning was going
to do him any good. It didn’t. He
worked right next to Hank Williams,
who couldn’t even write.
People couldn’t understand, though,
how it was he advanced so rapidly at
the Climax. He must have had an
awful pull somewheres. Don’t see
how such a fool could be a general
manager.
He is now president of the company
and owns and controls about half this
town. But he can’t fool me. No, sir.
If it wasn’t for the pull he had some-
wheres—he wouldn’t be where he is.
He certainly WAS a big fool.
—___ 2 __
An Idea For Selling Filters.
To promote the sale of filters and
anti-splashers,
the former selling for
10c and the latter for 5c, a large chain
store maintains a section of water pipe
equipped with two faucets, on ts
counter. Each faucet is fitted with one
featured. Ehis i$ a
of the articles
good idea to try out.
The Measure of a Bank
The ability of any banking institution
is measured by its good name, its financial
resources and its physical equipment.
Judged by these standards we are proud
of our bank. It has always been linked
with the progress of its Community and
its resources are more than adequate.
GRAND RAPIDS SAVINGS BANK
“The Bank Where You Feel At Home’’
16 CONVENIENT OFFICES
Freight.
PHONE 94121
ASSOCIATED TRUCK LINES
Announce complete organization for handling Merchant
We go to 167 Cities and Towns in Michigan,
and make deliveries to suit present day requirements.
We furnish the greatest aid to successful merchandising,
Adequate delivery. All lines are regulated by the Mich-
igan Public Utilities Commission.
ASSOCIATED TRUCK LINES
108 MARKET AVE.
GRAND RAPIDS, MICH.
Phone 86729
Suite 407 Houseman Building
THE INVESTIGATING AND ADJUSTMENT CO., INC.
COLLECTORS AND INSURANCE ADJUSTERS
Fire losses investigated and adjusted.
Collections, Credit Counsel, Adjustments, Investigations
Vight Phone 22588
Bonded to the State of Michigan.
Grand Rapids, Michigan
“The Bank on the
Square”
GRAND RAPIDS
NATIONAL BANK
Established 1860—Incorporated 1865
NINE COMMUNITY BRANCHES
GRAND RAPIDS NATIONAL COMPANY
Investment Securities
Affiliated with Grand Rapids National Bank
GUARANTEED
PHONE 64989
PRODUCTS—Power Pumps That Pump.
Water Systems That Furnish Water. Water
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MICHIGAN SALES CORPORATION, 4 Jefferson Avenue
GRAND RAPIDS, MICHIGAN
14
PEACE DELEGATIONS KILLED.
Tor Some Reason Sioux Did Not
Retaliate.
A riot occurred at Sault Ste. Marie
in 1674 which was not only one of the
bloodiest affairs of its kind which has
ever occurred in the State of Michigan,
but is worth careful study from sev-
eral standpoints.
It seems that a battle had been
fought between the Saulters, as the
Soo Indians were called, and the Sioux
in the Western part of the Peninsula.
The Sioux were a much stronger na-
tion than the Saulters and it was con-
fidently expected that the Sioux would
come back, perhaps with utter anni-
hilation. The priests threw themselves
into this difficult position with such
excellent diplomacy that they secured
a delegation of ten Sioux who went to
the Soo for a peace discussion.
Development of the English trading
posts of the Hudson Bay Company
are charged by some writers with
stirring up the Cree Indians who lived
North of Lake Superior, to oppose this
move for peace. Whether this be true
or not, the Crees strongly decided
that the peace should not come about
and a large delegation of Crees were
at the Soo to prevent it. Several
clashes occurred and the feeling be-
came so intense that the missionaries
took the Sioux delegation to their
house, within the enclosure. The
Crees followed and the priest's resi-
dence at once became the center of the
riotous factions.
A Cree stepped up to a Sioux and
said, “Thou art afraid.”
No Indian could stand a taunt like
that and the Sioux replied: “If thou
thinkest I am afraid strike straight at
my heart.”
The Cree whipped out a knife and
took the Sioux at his word. In an in-
stant the fight was on. The stricken
Sioux cried out, “They are killing us,
my brothers.” The Cree who had
started the fighting was the first to
fall. The nine remaining Sioux proved
to be an unusually strong lot of men
and succeeded in clearing the house of
their enemies. Then they found guns
and ammunition and cut holes in the
filling between the logs of the house,
which made excellent port holes from
which to carry on the battle.
After a time some Crees succeeded
in building a fire against one side of
the house and the Sioux were obliged
to fight their way to a building near
where they made a most stubborn re-
sistance until the last Sioux was dead.
Over fifty Crees and Saulters were
wounded, most of them killed in
fighting.
Remembering that the Sioux were
not only the most powerful nation in
that section, but that their habits led
to their being known as “the Iroquois
of the North,” it is easy to see that
this riot was a most serious one for the
work of the priests. Expecting that
the Sioux would retaliate for the kill-
ing of their peace delegation, the
priests prepared for the worst and
moved the headquarters of the mission
to St. Ignace for a time. In some un-
accountable way, or some way which
was not recorded so that we can know
MICHIGAN TRADESMAN
how it was accomplished, the expected
retaliation never occurred, but the mis-
sion headquarters was not formally
moved back to the Soo for over three
years, although work of the mission at
the Soo was not interrupted so long as
. that.
Just the conditions which really re-
sulted from this riot are of interest to
the whole state because Sault Ste.
Marie lays its claim to being the old-
est permanent settlement in the state
because of the establishment of the
mission there in 1668. St. Ignace was
established in 1671, about a mile North
of the old settlement, when Fr. Breau-
off led the Huron refugees there in
1635, which settlement was destroyed
in 1649. It also becomes interesting
to find out if we can what was the
condition of Fr. Allouez’ mission on
the West shore of Keewenaw bay,
about three miles North of L’Anse,
and whether that was yet alive. If the
claim is to be made upon the life of
the mission alone the study of this
riot is a most important one for the
Soo and its claim. In all fairness, how-
ever, there is every probability that
the date of establishment of the set-
tlement at the Soo should really be a
decade or more before 1668. Brule
spent the winter of 1617-1618 there
and there are many evidences that
from about that time on there were
French fur buyers, both licensed and
Coureur de Bois, there. When Mar-
quette arrived in 1668 to establish the
mission, the best recent authorities, led
by Dr.
French Regeime, claim that he had
been preceded by so many French who
were residing at the Soo that they had
a house up and ready for his occupancy
when he arrived. If the mission was
transferred from the Soo to St. Ignace
for its headquarters for a short time in
1674 as a result of this riot, the same
probabilities are very strong, that there
Louise P. Kellogg in the
remained enough resident French to
hold the claim to a continuous settle-
ment. It must be remembered, how-
ever, in this connection that when
Lusson took possession of the region
in the name of the French king, in
1671, there were only twenty French-
men who took part in that ceremony
and several of them were visitors at the
Soo. A. Riley Crittenden.
—_»s 2 .—___
Oversold On Style Idea.
That buyers can spend too much
time and effort on seeking new mer-
chandise and at the same time fail to
reorder goods which are in active de-
mand is indicated in an observation
made by a merchandise manager.
“When we first introduced the
fashion advisor to our store,” this ex-
ecutive states, “it was necessary to
‘sell’ some of the buyers with the idea
that we must put more emphasis on
new fashions. Now we find some of
these buyers are spending too much
of their time looking for the new and
failing to follow through on good re-
order merchandise, thus losing a large
potential profit.
“We find it desirable to have regu-
lar ‘reorder review’ meetings to en-
courage the buyer to place the proper
emphasis upon new merchandise and
on good selling numbers.”
June 19, 1929
Exclusively
t0 Independen
Dealers
Who Operate Their Own Stores
NATIONALLY ADVERTISED
MONARCH
Food Products
REID, MURDOCH & CO. Chicago
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It Pays to Feature
MONARCH Canned Fruits
TIME TO PLANT
CORN
SOY BEANS
MILLETS
SUDAN GRASS
Write, Wire or Phone us for Prices
Phone 4451
ALFRED J. BROWN SEED CO.
25 Campau Ave.,
Grand Rapids, Michigan
June 19, 1929
MICHIGAN
TRADESMAN
15
MUTUAL FIRE INSURANCE
Practical Method To Fortify Mutual
Fire Insurance.
At the 1925 convention of the Penn-
sylvania Association of Mutual In-
surance Companies a committee was
appointed to work out a plan to assist
weak mutual companies.
This committee deliberated for two
years and, after giving the matter much
thought rendered a report at the 1927
Gettysburg convention. This report
was considered at the convention, but
action was deferred.’ And the report
of the committee is still on the list of
deferred business of the Pennsylvania
Association.
insurance
The committee in its report said:
“Various and sundry plans for making
the citadel of the mutual principle of
indemnity impregnable, even to the
long range guns of the stock interests,
were discussed, but, on careful con-
sideration rejected as impractical, for
the reason that all we had to offer was
advice, for no matter how sound and
logical the advice may be, claims for
loss and damage by fire must be paid
in the current funds of the Nation. We
were, however, always a unit to this
point: that funds immediately avail-
able would do more to maintain pub-
lic confidence in the mutual principle
of indemnity than any amount of ad-
vice or promise to pay, regardless of
of the advice or the
solvency of the contracting parties.
The conflagration at Chelsea, Mass.,
several years ago was cited in proof
of the strength of the mutual principle,
especially when there was close co-
operation between the companies
themselves. In the Chelsea matter, as
you may recall, a group of Massachu-
setts companies assumed the obliga-
tions of the local company which had
sustained enormous losses, and by this
ineans the policyholders were prompt-
ly paid in full and the company con-
tinued in interrup-
tion.
“Our recommendation, therefore, is
that a fund be formed to operate be-
fore, rather than after, the ultimate
disaster; in a word, establish a safety
fund, subject to immediate use, pro-
viding the company facing disaster
would be willing to submit to such
examination and regulation as was
found necessary to warrant such as-
sistance.
It is the conviction of this commit-
tee that a sum not in excess of fifty
thousand dollars, applied at the proper
time, would have been ample to pro-
tect the interests of the policyholders
of any Pennsylvania mutual fire insur-
ance company which has met with un-
expected reverses within the past fifty
years, that is, where the company had
previously been honestly managed and
the underwriting restricted to such
classes and such districts of this state
as were not within the scope of specu-
lative.”
The committee then recommended
the establishment of a safety fund for
the mutual insurance companies of
Pennsylvania which was to be under
the supervision of the State Associa-
tion of Mutual Companies. The rais-
the soundness
business without
ing of the necessary funds was to be
gradual
and in such amounts that
would not inflict hardship upon any
mutual company which desired the
protection of this proposed safety fund.
At the time the report was submitted
many of the leading mutual officers
thought the proposal, if acted upon,
would be the greatest forward ad-
vance in the history of mutual inter-
ests of the state. Acting Deputy In-
surance Commissioner W. H. Johnson,
after hearing the proposed plan fully
explained, remarked that “it will be the
very best kind of advertising for any
mutual company to be able to say that
it is a member of the safety fund.”
Many other opinions of similar import
were advanced.
There is no question that the propo-
sition was worth while, the object to
be attained the stabilization of mutual
insurance in the state, and making the
citadel of the mutual principle of in-
demnity impregnable.
—__++.—____
Buyers Often Misled.
The mental reactions of many buy-
ers for medium and small stores are
often responsible for much red ink in
the operating statements of their de-
partments, it was said here yesterday.
When selecting merchandise this type
of buyer allows herself to be influenced
too much by a certain favored few of
her clientele. She thinks, “Will this
please Mrs. Smith or Mrs. Jones?” If
she thinks it does, the merchandise is
ordered, but too
may not sell because it does not find
large a proportion
favor with other customers represent-
ing a still proportion of the
trade.
In other instances the small buyer
may be overinfluenced by the fact that
a manufacturer goes out of his way to
visit her particular store, and hence
she feels that some special business
must be given him, whether deserved
or not.
larger
Overbuying may result from
the promise given by a manufacturer
that if a certain volume is given he
will confine his line to that store in
its town.
Apparently, it was added, the last
thing many of these buyers think of
is the profit standing of their depart-
ments—that is, until they are called
up on the carpet to explain.
and other considerations play a large
part in the heavy turnover of buyers
this year.
These
—__—_->>__.
Colors For Watches.
Watches to wear with the new cos-
tumes are made in the prevailing
colors with marcasite work contribut-
ing a note of contrast. They are quite
small, yet not too flat, and are of high
grade. Some are in ovals, others are
irregular in shape. The colors are in-
troduced in alternate enamel and mar-
casite stripes on the back and about
the face. Some have surfaces all of
enamel, and on these marcasite bor-
ders are used.
Some of the colors being used so
far are black, red, purple, two shades
of green, yellow and navy blue. One
very attractive watch, rather of an
afternoon or evening type, has the
back exquisitely carved and finished
with very fine marcasite work.
These watches are to be worn on
either a chain or fob. The chains are
made of alternate small and long sil-
ver links, which have centers or fill-
ings of colored enamel to match the
watch. The fobs are particularly at-
tractive and come in brooch styles,
some tending toward open filigree pat-
terns, others being more solid. Near
where they join the brooch and also
near the watch different types of links
are used. Some of the links are quite
solid and heavy, with each one fitting
into the other so that a solid effect is
achieved.
on ao
Home Furnishings Face Problems.
While
somewhat in
sales volume has. gained
the last six
retailing of home furnishings by de-
partment stores still seems to present
weeks, the
The
larger stores are grappling with the
difficult merchandising features.
new trend of consumer buying of sep-
arate pieces rather than sets. This has
greatly complicated the selling of
furniture, for example, and is also re-
flected in chinaware, where the rule
is fast becoming one of only open stock
lines. As far as volume and profit are
concerned a recent survey indicated
that in one large group of stores the
department ranks third in
sales, but fortieth in profit.
furniture
oe
The highest type of foreman stimu-
lates his men to do their best.
ee
You can’t learn until you know that
you don’t know.
Don’t Say Bread
— Say
HOLSUM
Affiliated with
320 Houseman Bldg.
The Michigan
Retail Dry Goods Association
Insuring Mercantile property and dwellings
Present rate of dividend to policy holders 30%
THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY
Grand Rapids, Mich.
OUR FIRE INSURANCE
POLICIES ARE CONCURRENT
with any standard stock policies that
you are buying
rhe Net Cone @O% Less
Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan
WILLIAM N. SENF, SECRETARY-TREASURER
June 19, 1929
Lee M. Hutchins.
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June 19, 1929
MICHIGAN TRADESMAN
17
THIRTY-ONE YEARS
Remarkable Record of Service and
Achievement.
From the American school of com-
merce have been graduated the best
business men the world has
This
to the limits of four walls nor does it
prohibit any deviation from its courses.
It is the greatest factor in the political
and affairs of the people
of the United States; it takes the raw
material and turns out a product at
once the admiration and the despair of
other countries of the world.
CVvcT
known. school is not confined
commercial
Certain fundamental principles must
be observed by students who wish to
do credit to
alma These principles are a
willingness to learn, a retention of the
knowledge imparted and a desire to
master each of the various subjects in-
cluded in’ the
themselves and to. their
mater.
school’s curriculum.
While hundreds of thousands enter
this school each year comparatively
few progress beyond the primary
grades; having learned one thing these
students are content, and the great
school is content, to have them do it
again and again.
successive degrees and
understanding of the
Those who take the
perfect their
knowledge im-
parted by the instructors in this great
turn take
places among the faculty and assist in
business college in their
developing others by increasing and
perfecting the knowledge which is im-
parted to willing students.
It has not been long since the class
motto was “Every man for himself.”
If the devil got the hindermost, why,
that was a the devil
and the hindermost were more vitally
matter in which
concerned than was anyone else.
One of the greatest problems con-
sidered has been that pertaining to the
disposition of competitors. At one
time it was thought the proper way to
treat a competitor was with silent con-
tempt or bitter reproaches. He was
not regarded as a human being, but as
a competitor, and being a competitor
it not only was allowable but com-
mendatory that he be robbed of every
admirable This
eliminating the competitor, or at the
quality.
least casting reproach upon him, did
not work out satistactorily. It. was
perfectly proper for an operator to as-
sure his customer that he would be
robbed if he went anywhere else—that
the competitor was a villain in whom
no confidence should be placed—but
at the same time and in the same way
the competitor was bringing into ques-
tion the character of the other, so the
outcome may very neatly be summed
up by paraphrasing the old admonition,
trite but here well applicable, “Don’t
go to that villain to be robbed; come
in here.”
The school of business took up this
problem and finally decided by a ma-
jority vote to change its methods. On
the ground that it is a great deal better
to compete with a gentleman than a
scalawag it was finally decided that
the competitors should be gentlemen,
and forthwith they were.
It affords the Tradesman a great
deal of pleasure to pay this tribute of
love, respect and admiration to one
who began in the primary branch of
practice of
this great college, who has taken the
successive degrees modestly and hon-
orably and now is enrolled as a mem-
ber of the faculty of the drug branch
of the great American College of Com-
merce, Lee M. Hutchins, whose clean-
cut,
opposite page.
adorns the
used ad-
visedly, because this picture represents
forceful countenance
“Adorn” is
a type of business man to whom the
Not alone
has this class perfected its knowledge
country is greatly indebted.
of how successfully to conduct a busi-
ness, but, branching out, has taken up
their
character, it is true, but.so closely re-
other problems, commercial in
lated to political and social progress
that the advancement of the latter in-
are contingent upon the
qualifiedly correct
terests un-
solution of these
questions.
One further observation is pertinent
in this connection. The business world
to-day through its foremost representa-
tives legislates on questions of vital
concern to all. In no other branch of
thought and effort are the principles
of logic and equity so rigidly observed
While their
interests, so
as in business legislation.
activity affects
many people are considered that the
selfish
outcome is in conformity with right
and justice as those terms are under-
stood and interpreted by the American
people. The American school of com-
merce has branched out until to-day
and the
through intercourse and relations with
its principles ideas. gained
others in the same and different lines
of trade are reflected not only in this
country but abroad as well.
Lee M. Hutchins,
Hazeltine &
up his
President of the
Drug Co., took
Grand Rapids
last Thursday.
The exact date was Friday, June 13,
1898,
tion after vears of careful training in
Tonia and Detroit.
that of credit
manager. He
Perkins
residence in
thirty-one
years ago
He came to his present connec-
His first position
was man and financial
discharged the duties
devolving upon him in that connection
with such care and thoroughness that
he soon became a dominant figure in
the organization, resulting in his elec-
tion as General Manager on the death
of Der.
President on the death of Mrs. Hazel-
Hazeltine and his election as
tine.
better
than Mr. Hutchins has all these years.
No man has done his job
He has lost little time by illness. He
is seldom away from his desk during
business hours. He is loved by every
He is re-
customer of his
teacher of
person in his organization.
spected by every
house. As a business
ethics and an instructor in right think-
ing and right doing he has no superior
country. He has_ probably
made more than five thousand address-
in this
es since he cast his fortune with Grand
Rapids people without repeating him-
self—a record which has been eclipsed
by but one man America has ever pro-
duced (President Harrison).
speech he makes embodies a message
having for its object the making of
better men and better women.
In the meantime he has assisted in
raising the ethics of the drug business
to a high standard and involuntarily
placed his name in an elevated position
with the wholesale and retail drug
Every
trade.
entirely unsolicited. He could have
been President of the National As-
sociation of Credit Men if he had per-
used in that
true of the
Wholesale
Many honors have come to him,
name to be
The
Association of
mitted his
connection. same is
National
Druggists.
The life story of Mr. Hutchins is one
of extraordinary interest. It has been
presented to the Tradesman on many
occasions. In it there is nothing of
the spectacular. His has been a career
of simplicity, energy and directness—
forging always ahead by the straight
road. Few have come to
clean men
such prominence in. the mercantile
business in so prosaic a way. He has
been no. captain
sense of organizing
of industry, in the
and conducting
campaigns in his own interest; he has
been no Napoleon of finance; he has
done nothing startling; he makes no
pretense of over-mastering ability or
brilliant attainments. The
corded to him has been the recogni-
honor ac-
tion of the worker—we might almost
say the plodder—the man
who has
thought little of himself but much of
his work. He has done each day what
that day had to be done; he has taken
responsibility without personal gratifi-
cation; he has planned for others rather
than himself, but he has, nevertheless,
worked his way to recognition among
men of strenuous activity.
—_+-+.___
The Menace of the Automobile Indus-
try.
Car mad is the malady
which to-day prevents countless thou-
universal
sands from possessing the best insur-
ance possible—the unencumbered own-
ership of a well maintained home.
Nobody censures the sensible use of
the automobile by any person able to
maintain one. It is, however, the never-
ending ambition to possess every new
model, designed to tempt the weak in-
to every financial sacrifice for its pos-
session, which constitutes the evil of
The thousand or fifteen
hundred dollars representing the pur-
the situation.
chase price of the car, constitutes a
perpetual mortgage on the life of it
and the owner's life, for long before
the monthly paid,
along comes the new model and the
old argument, “One goes through but
once,”
with a
finitum.
installments are
and it is done all over, only
bigger car debt and ad_ in-
The ingenuity of the merchandising
departments of the car world, in
framing novel reasons for trading in a
perfectly good car, is only equalled by
the ingenuity of the designers in pro-
ducing novel effects to whet the ap-
petite of the public: An example:
“Last week was witnessed the destruc-
tion by fire of a piled up mass of used
cars on an island in Lake Michigan,
off Chicago, as a striking example, to
draw popular attention to the cam-
paign of the education of the public to
the dangers of continued use of the
used cars.
In other words, the bread winner,
the meal ticket of the domestic estab-
lishment, commits a moral crime, who
endangers the continued welfare of the
whole works, as well as its mainte-
nance, by continuing the use of the car
whose first gloss and luster had be-
With all the
gross menace involved in the continued
come slightly dimmed.
operation of such car, this moral de-
linquency only removable on the im-
mediate purchase of another new
model by the aforesaid bread winner
and meal ticket, with impressive cuts,
illustrating how the dear father was
being dragged out from under the
wreck, covered with gore, and conse-
quent widows and orphans and defi-
cient life insurance money, even though
the car was represented to be at its
sale, mechanically impervious to wear
or accident.
Michigan is the middle name of au-
tomobiles and is vitally interested in
the production and sale of as many
cars as can be decently merchandised,
and the sensible ownership and use of
the automobile has come to be an
everyday necessity, but it is the ever-
lasting rivalry and ambition to pos-
sess what cannot be afforded and the
constant succession of expensive
tradeins that is bleeding the common
public dry and is the principal reason
for the general run down condition of
so many of our homes and farms and
greatly increasing tenantry.
W. J. Cooper.
— ee
Corporations Wound Up.
The following Michigan corporations
have recently filed notices of dissolu-
tion with the Secretary of State:
Lake Superior Fur Farms, Inc., De-
troit.
Rosenthal Co., Flint.
Duplex Co. of America, Detroit.
Detroit Aircraft Engine Corporation,
Detroit.
Acme Tie Co. of Michigan, Reed City
Superior Transit Co., Detroit.
North Woodward Avenue Land Co.,
Detroit.
Factory Development Co., Detroit.
Brightmoor Recreation Club, Detroit.
Fine Building Corporation, Detroit.
George L. Hines Corporation, Detroit.
Beaumont-Schroeder Co., Milford.
Schlee-Brock Aircraft Corporation,
Detroit.
George Morrell Corporation, Muske-
Lon.
Crystal Lake Orchards, Beulah.
Lansing Oil & Gas Development Co.,
Vestaburg.
——_——_ sea
Alliterative Anger.
who had recovered a judg-
which he had
loaned but, owing to the impecunious-
A man
ment for some money
ness of the debtor, was unable to re-
cover any of the money is reported in
a recent issue of the Docket to have
written his lawyers in language which
that he
to be alliterative: His apparent secur-
indicates was not too angry
ity and seeming exemption from just
liability is another piece of evidence
in verification of what I have always
contended: That tethered by technical-
ities, and torporized by the tarnish of
tradition, American ‘jurisprudence’ is
but a fountain of fungus, a volcano of
vacuum, a cloak for crooks and a gar-
rison for grafters.”
—_+++___
The man who cannot work under
pressure will never make a manager.
_—_—__>>-—-> 2
If a farmer hasn't anything to kick
about he buys a gold brick.
Don’t strike the boss for- more pay
when he has the toothache.
+? >_____—_
A disloyal employe always sees dis-
loyalty in his employer.
DRY GOODS
Michigan Retail Dry Goods Association.
President—F. H. Nissly, Ypsilanti.
First Vice-President — E. Martin,
Benton Harbor.
Second Vice-President--D. Mihlethaler,
Harbor Beach.
Secretary-Treasurer —
Charlotte.
Manager—Jason E. Hammond. Lansing.
John Richey,
Manager Hammond Covers Some
Eastern Michigan Towns.
Lansing, June 17—We have varied
our travels some recently, one trip
taking us from Lansing Eastward as
far as St. Clair and Westward to Bat-
tle Creek. Business in the Detroit
area in most places is progressing :n
a satisfactory way.
Pontiac was so full of Masons at-
tending an annual gathering there was
no opportunity to get hotel reserva-
tions. The city is spreading in all di-
rections and merchants generally seem
to be doing a good business. Will
make another visit to Pontiac soon.
At Romeo both the Squier and Ells-
worth stores looked well and we heard
more optimistic reports than on
previous visits. :
Louis E. Binsfeld, proprietor of
Binsfeld’s store, at Lenox, has gone
into the hotel business and the Bins-
feld store is for sale. We found R. W.
Kirkham, of Richmond, at home
beautifying a newly acquired residence
property and planting a fine garden of
flowers and vegetables. He gives a
good account of his last year’s busi-
He has a good location and will
succeed. He speaks highly of his
neighbor, I. Barnett, and wishes we
coul’ get Mr. Barnett to join the As-
sociation. We found Mr. Barnett fav-
orable. but not sufficiently informed
regarding our Association to make a
decision.
Some store buildings in Mt. Clemens
have been torn down and new build-
ings are being erected. We saw signs
of prosperity on all sides. Ira Griffith,
who was formerly associated with his
father, has now a small store by him-
self. We look forward to a business
success for Ira.
The Hoffmann dry goods store has
been sold and Mr. Hoffmann retires
from business soon. E. C. Priehs, who
is generally hard at work at his store,
was in Detroit for the day. We missed
our usual visit with him. Mr. Ullrich,
of the John Kuhn’s store, asked many
questions regarding the methods of
throughout the State and
ness.
merchants
said, “I’m glad you called.”
F. J. Mulholland, of Birmingham,
has changed his location—a little fur-
ther North on Woodward avenue. The
streets of Birmingham have been wid-
ened and the town looks like a real city.
Mulholland, of Wayne, will also move
into the next store and occupy the
main business corner. We prophesy
success for both the Mulhollands.
The store of O. P. Martin, at Ply-
mouth, will soon be occupied by
Morris Bittker, one of the proprietors
of the Ypsilanti bazaar. A visit at
Mr. Bittker’s Ypsilanti store revealed
to us that Plymouth will acquire an-
other enterprising merchant. The
Mayflower Hotel is in the same class
as the St. Clair Inn. We congratulate
both towns.
Northville is another town to keep
your eye on. We rejoice that the
dangerous curve in the approach to
the city is being straightened. The
beautiful parks and drives are being
completed and Northville is fast be-
coming a _ high-class metropolitan
suburb. C. A. Ponsford was busy and
anxious to know about other stores we
have visited recently. His only daugh-
ter is now one of the upper classmen
at Hillsdale College.
Persons traveling in Eastern Michi-
gan should make St. Clair Inn an ob-
jective point. This hotel is located
on the banks of the river in full view
of the commerce of the Great Lakes
and is well patronized by Detroit mo-
torists. Shaw Brothers store was
MICHIGAN TRADESMAN
visited. They report business on che
increase.
J. H. Miller, of Marine City, is
gradually turning over the responsibil-
ities of his business to his son and the
young mav rises to the occasion and
does all he can to give his father an
easy time. The store is doing well.
Jack L. Kann, at Algonac, has a
brother-in-law by the name of Kann,
recently connected in business with
him. Wann patronizes our insurance
company liberally.
The name Orion has been changed
to Lake Orion for advertising reasons.
The Beemer & Carleton store is full
of up-to-date merchandise and the pro-
prietors are full of pep and good cheer.
At Stockbridge we were sorry to
learn of the death of W. J. Dancer’s
youngest son, which occurred a few
weeks ago. Mr. Dancer retired from
active business affairs a year or twG
ago and was happy that his five sons
were married and well located around
him. This loss is severely felt by the
Dancer family.
Ed. Vogel, of the firm Vogel &
Wurster, of Chelsea, was in New York
on the day of our visit. Mr. Vogel and
the Vogel family are generous patron-
izers of our insurance company and
have policies on real estate, household
goods as well as the store and mer-
chandise. The 30 per cent. saving is
quite a feature with Mr. Vogel.
Battle Creek is a city of changes. We
hardly recognize Main street, so many
changes have occurred in appearance
of the stores and ownership. Our old
friend, J. Weickeenant, is located a
little farther out: has a fine little store
of floor coverings, etc., and the sales
girls sav business is good. Was sorry
that Mr. Weickgenant was not in the
store at the time of our call. The
Grand Leader, under the leadership of
Sam Blick, has increased the floor
space of the old Toeller location about
50 per cent. Sam is a hard worker and
business is going forward with him
very successfully. David Klein is al-
ways at his place of business and al-
ways has customers. Glad to find Mul-
rine in his den. He is as lively and
optimistic as ever and a glad hand and
a welcome from Horace well repavs
for the time spent in going to Battle
Creek. Joe Grant has been wrestling
with a pattern contract and will be glad
when he can dispose of the one he
now has. The Sterling-Smith store is
a busy place. Fred goes out to the
farm and has a good time on the out-
side, and Mart, with his happy good
nature, radiates good cheer around the
store. J. C. Toeller came down to
the hotel to give us some advice and
words of encouragement. He reminded
us of his prophetic words of eight
years ago regarding the consolidation
of stores which have been fulfilled.
He is always interested and wants to
help boom the Michigan Retail Dry
Goods Association.
Jason E. Hammond,
Mer. Mich. Retail Dry Goods Ass'n.
—_2+2+>___
Nightgowns Grow Shorter.
Nightgowns this season are very
short, barely covering the knee, and
in most styles are plainly “tailored.”
What interest is lacking in trimming
is devoted to color, and charming pas-
tels, chartreuse, peach, apricot, green,
the capucine tones, beige and maize,
are shown in the latest model, whether
made of crepe, ninon, chiffon or an
inexpensive muslin. The most widely
accepted model is flat and is almost
always bound and piped with another
color, which is chosen to match a con-
ventional flower or other motif ap-
pliqued somewhere on the gown.
—_+-.___
Stores Improving Display Cards.
Many individual stores and groups
of stores are now giving critical atten-
tion to their counter or merchandise
table display cards. It is recognized
that these cards have been inartistic
eyesores and lack efficiency in carry-
ing out their message to the shoppers.
Attempts are being made to make
them much more artistic in appearance
and to improve their legibility. A very
brief statement of the merchandise and
its price, with use of plenty of space
between lettering to permit easy read-
ing, is recommended.
———-----___—
An honest failure is better than a
false success.
June 19, 1929
Find Part-Elastic Band Popular.
Manufacturers who claim to have
seen a widespread popular demand for
the part-elastic top for men’s shorts
are planning to abandon the former
method of making the entire waist-
band of such underwear elastic, it was
stated in the trade yesterday. Those
producing shorts which have an eight
inch band in the back claim men pre-
fer that style because it allows greater
freedom of movement and at the same
time keeps the garments snug about
the waist.
Coye Awnings
Garden Umbrellas
Beach Umbrellas
Folding Porch Chairs
Camp Equipment
Boat Supplies
CHAS. A. COYE, INC.
GRAND RAPIDS, MICH.
SUMMER TIME NEEDS
4
——STRA
cg
Write for folders and prices
4:30 a. m. to 7:00 p. m.
to 4:30 a. m.
MICHIGAN BELL
TELEPHONE CO.
Long Distancz Rates Are
Surprisingly Low
For Instance:
frQ5*
or less, between 4:30 a. m. and 7:00 p. m.
You can call the following points and talk for
THREE MINUTES for the rates shown. Rates
to other points are proportionately low.
From _ Day |
Grand Rapids to: Se
DETEOIT, MICH... $ .95
MONROE MICH... 95
TRAVERSE CITY, MICH. ____________- .80
ANN ARBOR, MICH ____... 80
PONTIAC, MICH, 85
KAILEKASKA MICH... .80
ELE RAPIDS, MICH. ......_ .90
WAI WICH 95
The rates quoted are Station-to-Station Day rates, effective
Evening Station-to-Station rates are effective 7:00 p. m. to
8:30 p. m., and Night Station-to-Station rates, 8:30 p. m.
The fastest service is: given when you furnish the desired
telephone number. If you do not know the number,
call or dial “Information.’”’
June 19, 1929
SHOE MARKET
Michigan Retail Shoe Dealers Association
President—Elwyn Pond.
V ce-President-—-J. E. Wilson.
Secretary—E. H. Davis.
Treasurer—Joe H. Burton.
Asst. Sec’y-Treas.—O. R. Jenkins.
Association Business Office, 907 Trans-
rortation Bldge., Detroit.
Getting More Business in the Shoe
Store.
Habit makes us clean our teeth in
the morning. Habit enables us to
painfully conscious of every
If it weren’t for habit, a typ-
ist would have to spend an hour or
-two every day learning all over again
how to operate the typewriter. It is
habit that puts all of us through the
motions of eating, sleeping and walk-
ing.
dress,
button.
Habit makes us do things without
thinking about them, often against our
best wishes.
A man who has the habit of biting
his nails and resolves to overcome it,
many times finds, despite his resolve,
that he has carried his fingers to his
mouth and has commenced to chew
them.
Could the shoe retailer harness this
universal force of habit, he will be able
to increase business.
T shall show how:
A habit is formed by doing a thing
over and over again. It is like memor-
izing a verse. A habit, in fact, is a
memorized action.
By developing in his regular cus-
tomers the habit of visiting his shop
with greater frequency, the merchant
would obviously be in a position to
make additional sales. But how de-
velop this habit?
Simply by using every possible pre-
text for inviting customers to call at
the shop more often than they have
been in the custom of doing.
It is to create this habit of making
more frequent visits that a great many
retailers institute the charge account
A charge account customer,
they have found, will invariably step
system.
into her bottiers whenever she is in
the neighborhood.
Were she merely a cash customer,
she would no doubt hesitate about go-
ing into a shop unless she actually in-
tended to buy. Possessing a charge
account, however, she shows no such
hesitation and thus opens herself to
additional purchases.
A retailer selling women’s shoes in
3uffalo, New York, coaxes customers
to come into the shop sooner than
usual by using the telephone. During
spare moments his cashier seats her-
self at her desk and calls up one wo-
man after another.
In gossipy fashion she asks each
customer what she thinks of the
weather and of that new moving pic-
ture, and wouldn’t it be simply grand
if the picnic of the Methodist church
were to come out on a sunshiny day.
Eventually, the cashier calls to the
customer’s attention the fact that the
store has just received the darlingest
shoes from New York.
“You will love them,” she remarks
through the receiver, “and there’s a
pair that would look just adorable on
your feet.”
“[’'m holding them out. Do step in
within the next few days and try them
”
on,
MICHIGAN TRADESMAN 19
This method of keeping in touch
with customers keeps them in the
habit of coming: to the store.
In another shoe shop, the salesman
induces patrons to come in by sending
to each of them a personal letter from
time to time. This invariably offers a
“personal tip” about some new shoes.
It reads something like this:
“This is a little secret between you
and me.
“Forty pairs of shoes came in this
morning, direct from New York.
“As I was putting the shoes away,
one pair suddenly captured my eye.
“Tt is a stunning pair in snake skin
with a most unique strap.
“Just the shoes for Mrs. Fedell
(the customer’s name is filled in) I
said when I saw them. They would
just about complete that pale tan en-
semble she wore the other day.
“Then guess what I did?
“T took them out of stock and hid
them away so that on one but you can
have them.
“But I can’t hold them out too long.
Won't you please come in soon before
they are missed?”
Compelling a customer to visit the
store 1s accomplished by a dealer in
Baltimore by the simple means of send-
ing to him a proof of the store’s ad-
vertising in advance of its appearance.
A letter which accompanies the ad-
vertisement generally states that the
customer has the opportunity of mak-
ing a selection while the stocks are
still complete.
“When the advertisement is released
to the public,” the lead reads, “it will
naturally be more difficult to make a
satisfactory selection.”
‘A Newark merchant sponsors a
variation of the same method. Instead
of using the fact that the advertise-
ment must be issued shortly as the
reason for coming to shop soon, this
retailer announces a private sale to be
held in advance of a regular public sale.
The letter he sends out invites the
customers to attend this private sale:
“In appreciation of your patronage,
we desire to extend to you a personal
invitation to attend a private sale of
spring footwear in a number of de:
cidedly smart models, each of which
will be offered at the exceedingly low
price of $8.50.—Dan Rennick in Shoe
Retailer.
——_++->___
Rules For Handling a Woman By
Electricity.
If she talks too long—Interrupter.
If she wants to be an angel—Trans-
former.
If she is picking your pockets—De-
tector,
Tf she will meet you half way—Re-
ceiver.
If she gets too excited—Controller.
If she goes up in the air—Condenser.
If she wants chocolates—Feeder.
If she sings inharmoniously—Tuner.
If she is out of town—Telegrapher.
If she is a poor cook—Discharger.
If she is too fat—Reducer.
If she is wrong—Rectifier.
If she gossips too much—Regulator.
If she becomes upset—Reverser.
——
Experience is repetition
with thought.
coupled
MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE COMPANY
LANSING, MICHIGAN
Prompt Adjustments
Write L.H. BAKER, Secy-Treas. Lansing, Michigan
P. O. Box 549
ALWAYS
POPULAR
SANITARY HANDY PACKAGES
FOR EVERY OCCASION
PUTNAM FACTORY
NATIONAL CANDY CO., INC., Grand Rapids, Mich.
ALL ABOARD!
ALL ABOARD!
ALL ABOARD!
Steam is up! Last good-byes are being said! The Grocers’ Special Trains
are all ready to glide out of the railroad stations from all important centers,
on their way to the N.A.R.G. Convention at Portland, Oregon, from June
24th to June 27th. ;
But there is still time to make reservations on these trains before they leave.
Get in touch with your local Transportation Chairman. Make your reserva-
tions through him. If you haven't got all the information you need about
the summer tourist rates, the itinerary, or anything else, ask him. He knows!
There’s no time to lose!
Make reservations today!
Bring your wife too!
«
Compliments of
THE FLEISCHMAN COMPANY
Fleischmann’s Yeast
Service
Always Sell
LILY WHITE FLOUR
“‘The Flour the best cooks use.”’
Also our high quality specialties
Rowena Yes Ma’am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour
Satisfaction guaranteed or money refunded.
VALLEY CITY MILLING CO. Grand Rapids, Mich.
MICHIGAN TRADESMAN
June 19, 1929
RETAIL GROCER
Retail Grocers and Meat Dealers Associa-
tion of Michigan.
President — A. J. Faunce,
Springs.
First Vice-President—G. Vander Hoon-
ing, Grand Rapids.
Second Vice-President — Wm. Schultz,
Ann Arbor.
Secretary—Paul Gezon, Wyoming Park.
Treasurer—J. F. Tatman, Clare.
Harbor
Aggressive Selling As Practiced By
Two Grocers.
Wherever you find a seller you find
a merchant, and wherever you find a
merchant you likewise find success so
assured that competition means little
This is equally true of
Covalla, in the village of
Cloverdale, California, and C. A. Pil-
grim, who conducts two stores in a
or nothing.
George
suburb of Pittsburg. 30th men are
artists, Cavalla being somewhat the
better of the two. Both are able to
use a pencil effectively on a stencil, so
they make their circulars speak in
lively, attractive language—the effec-
tive language of pictures. Both men
keep closely posted on what goes on
in the business world around them by
reading trade papers and advertise-
ments in cities. Both thus contravene
the contention made by lazy-minded
men everywhere that the grocer “has
no time to read,” for these men are
busier men than most so-called gro-
cers. And thus both men find more
to write and talk about than they can
use in their circulars and are able to
select really interesting items with
which to make their circulars extra
effective.
Pilgrim draws a nice assortment of
vegetables on one side in his March
16 circular which is on pink paper with
black ink. He displays his lines with
skill and they read thus: “Here you
will find a large assortment of fresh
fruits and tnoderate
And you can order your meat,
vegetables at
prices.
groceries, fruits and vegetables with
one phone call. Let us have your or-
ders,” followed by addresses and phone
numbers.
That is old, commonplace stuff, of
course, but it is snappily written re-
minder stuff of the best character.
Folks need to be told what they al-
ready know. They also like to be
told what is familiar, just as children
prefer old stories to new, stories of
which they know every word in ad-
vance. Further, the familiar needs
constant emphasis, for what is more
familiar or more vitally important than
the three meals we eat daily?
Pilgrim proceeds to quote definite
prices on some of his perishables, but
he simply lists Idaho baking potatoes,
heart celery, leaf lettuce and others.
Unquestionably such items as Idaho
bakers reugire—and will splendidly re-
pay—special salesmanship. In one
city, for instance—it was Pittsburg,
come to think—a wholesaler struggled
for an entire season to get a foothold
on Idaho bakers. He was turned down
by all merchants: “What, offer pota-
toes at three for 25c? You must think
I’m crazy,” was the response. In
desperation, he consigned a few to
selected merchants and then advertised
them. Now he uses the long-distance
telephone from Pittsburg to Idaho as
a matter of daily routine to get his
straight cars rolling in time.
Pilgrim prices his perishables scien-
tifically and in immediate line with his
market costs. Oranges are priced,
with bright description, at 25c, 35c
New York Bart-
lett pears in cans are priced at 29¢ per
and 59¢ per dozen.
can—a strong psychological price. He
ends with: “Follow our advertising
and don't lose sight of the fact that we
want you for a customer.” A man
who thus sells goods need have no
fear of going to the discard.
Pilgrim's next advertisement em-
phasizes the phone convenience and he
draws a telephone instrument with
usual skill. He says: “Phone us your
orders. We like phone orders.” Com-
monplace again, but effective. Sug-
gestion is a great selling force. Pilgrim
prices his lemons this week at 19c per
dozen. On his cost that week, 1lc
per dozen, the right price would have
been 15c, but 19c is admissible from
many standpoints. First, it is probably
attractive—
would be.
a cheaper price—more
psychologically than 15c
Second, against the customary inanity
ot “2 for 5c” and “3 for 10c.” this
Third,
he gets a fine margin—a bit too liberal
price looks extremely cheap.
but allowable when 19c is possible.
Fourth, he sells dozens this way and
makes more himself than he could on
any margin in small quantities. Fifth,
he gets folks to using lemons liberally.
A dozen induces use, where two or
three induce neglect. Thus, sixth, he
builds his business while making fine
money directly.
A grocer asks the. Tradesman: “Tf
I deliver a loaf of bread the 15th of the
month and the customer pays me 15th
of next month, how fast is my turn-
over?” The editor answers:
“Turnover means how often the
goods are bought and sold. The sale
is not completed until goods are paid
for, payment being as much part of the
transaction as ordering or delivering.
The time between the 15th of one
month and the 15th of next month is
30 days. Therefore the turnover is
monthly or twelve times a year.”
3ut no merchant can handle his
credit business scientifically or with
full success who thus mixes two fac-
tors. In handling credits the merchant
must become two men. He must be
a seller on the one hand and the in-
vestor in credit on the other. Such is
the right attitude.
Now, strictly speaking—and_ speak-
ing, too, from the standpoint of hoped-
for success in credit extension—the
bread has turned the minute it has
been handed out. The bread has been
sold, it has been turned and its margin
has been realized at that time; be-
cause at that time all factors of mer-
chandising have been completed. Fol-
lowing the sale and consequent turn-
over of that bread, the merchant has
done something else—something en-
tirely aside and different from mer-
chandising.
investment in the credit of that cus-
For now he has made an
tomer.
The effect of credit extension is to
provide the customer with money with
which to buy merchandise. Looking
at things this way, the merchant will
realize that it is up to him to make
wise investments in personal credit;
(Continued on page 31)
GRAND RAPIDS PAPER Box Co.
Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING AND MOUNTING
G R AN D RAPIDS, MICHIGAN
aU
GOLD MEDAL QUALITY
Always asked for by discriminat-
ing buyers who want the finest!
Be sure you have it in stock.
THOMAS J. LIPTON, Inc., 28 East Kinzie Street, Chicago, Ill.
The Toledo Plate & Window Glass Company
Glass and Metal Store Fronts
GRAND RAPIDS -t- “te MICHIGAN
NEW AND USED STORE FIXTURES
Show cases, wall cases, restaurant supplies, scales, cash registers, and
office furniture.
Grand Rapids Store Fixture Co.
7 N. IONIA AVE. N. FREEMAN, Mgr.
Agency for Remington Cash Register Co.
Call 67143 or write
VINKEMULDER COMPANY
Grand Rapids, Michigan
Distributors Fresh Fruit and Vegetables
“Yellow Kid” Bananas, New Potatoes, Strawberries, Sunkist
Oranges, Lemons, Fresh Green Vegetables, etc.
THE BEST THREE
AMSTERDAM BROOMS
PRIZE White Ffwan GoldBond
AMSTERDAM BROOM COMPANY
41-SS Brookside Avenue, Amsterdam, N. Y.
M.J. DARK & SONS
INCORPORATED
GRAND RAPIDS, MICHIGAN
—
Direct carload receivers of
UNIFRUIT BANANAS
SUNKIST -- FANCY NAVEL ORANGES
and all Seasonable Fruit and Vegetables
June 19, 1929
MICHIGAN TRADESMAN
21
MEAT DEALER
Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids
Vice-Pres.—E. ?. Abbott, Flint.
Secretary—E. J. La Rose, Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.
High Beef Prices Are World-Wide.
Declaring relatively high beef prices
a world-wide situation, the Bureau of
Agricultural Economics, United States
Department of Agriculture, reports
that low output, high prices, and a re-
duced volume of international trade
are the outstanding features of the
cattle and beef industry in most of the
important exporting countries.
The United States imported less cat-
tle but more beef during the first quar-
ter of 1929 than in the corresponding
period last vear, and the prospects are
that New Zealand, Canada, and Ar-
gentina will continue to ship beef to
this country. Prices in European con-
suming countries, notably Great Britain
says the bureau, remain close to the
high levels of 1928, but the relatively
higher United States prices suggest
that European buying cannot be ex-
pected to reduce materially the vol-
ume of foreign cattle and beef seeking
an outlet here.
New Zealand now leads Canada as
a source of United States fresh and
frozen beef and veal imports, while
Argentina is sending larger quantities
of canned beef. Canada is the leading
source of live cattle, principally stock-
ers and feeders. The leading outlet
for Canadian cattle and beef, under
present world price conditions, has
shifted from Great Britain to the
United States. Mexico is sending 2
relatively smaller number of stocker
and feeder cattle to the American mar-
ket.
Prices remain relatively high in the
European beef markets, and imports
are below those of a year ago as a
result of reduced supplies available for
export in the Southern Hemisphere,
notably South America. In Great
Britain there has been a_ noticeable
tendency to use the less expensive
frozen beef rather than best chilled
beef, but all beef is regarded as dear
by most consumers. There is more
consumer resistance to the existing
price level in Europe than there is in
the United States. Most European
countries, especially on the continent,
have been increasing their domestic
beef supplies during recent years and
including 1928, but this tendency has
greater significance with regard to the
volume of imports from the longer
time viewpoint than it has under cur-
rent market conditions.
The United States cattle industry is
reported to be passing the bottom of
a production cycle and approaching the
peak of a price cycle. This means that
as prices rise through the effect of a
series of years of shortage in supplies
of cattle, breeding animals are with-
held from the market to build breed-
ing herds and there is a temporary
additional contraction of beef supplies.
There has been a tendency toward
smaller total inspected slaughter this
year, with steer slaughter larger than 4
year ago, and slaughter of other cattle
considerably less.
Surplus Elk Offered By Biological
Survey.
Surplus elk from the National Bison
Range are being offered by the Bio-
logical Survey of the Department of
Agriculture to anyone who will remove
them without cost to the Government,
it is announced.
The full text of the statement fol-
lows:
The National Bison Range is in
Western Montana near the towns of
Moiese and Dixon. Because the elk
there have increased beyond the carry-
ing capacity of the range, it is neces-
sary further to reduce their numbers,
even though some of the surplus ani-
mals have already been disposed of by
sale.
The National Bison Range is ad-
ministered primarily for the mainte-
nance of a fair-size herd of buffalo,
the original stock of which was sup-
plied by the American Bison Society.
It is the desire of the Biological Sur-
vey to make immediate reduction in
the numbers of the elk so as to avoid
feeding them hay during the later and
early spring, which would otherwise
be necessary, as well as to preserve as
much forage as possible for the buf-
falo. The elk at this time are mainly
valuable for exhibition purposes at zoos
and for stocking game parks and
farms. It is now too late in the sea-
son for the elk meat to be good.
Correspondence on the — subject
should be directed to Frank H. Rose,
protector of the National Bison
Range, Moiese, Montana. Telegrams
should be addressed to him at Dixon,
Montana.
——_—__»> 2-2. —-—
Forage Important For Production of
Pork.
There is no substitute for good man-
agement in the production of pork.
Good management implies that one
give attention to such factors as may
reduce production costs. In amplify-
ing these statements, William C. Skel-
ley, assistant animal husbandman at
the New Jersey Experiment Station,
adds:
“One of the most important factors
in reducing the production costs after
the pigs are farrowed is the use of
forage crops with the grain. This
has been proved not only by scientific
experiment, but also by the experience
of leading swine raisers in the United
States. Forage crops are valuable for
all swine, and especially for young
growing pigs, because they contain
much of the body-building materials
reeded in liberal amounts by young
growing animals.
“Such crops are rich in protein which
is of the right quality to supplement
effectively the proteins of the common
feeds given to swine. In addition, they
are rich in mineral matter, particular-
ly lime and phosphorous, needed in
large amounts by growing animals.
“Lastly, forage crops contain vita-
mins, which scientists have found to be
necessary for the growth and health of
animals. The choice of a forage will
depend on the soil and climatic con-
ditions.”
oe
The early worm should keep later
hours,
WoRDEN (GROCER COMPANY
The Prompt Shippers
Good All The Way
Morton House
OFFEE
It’s The Guaranteed Coffee
WoRDEN (GROCER COMPANY
Wholesalers for Sixty Years
OTTAWA AT WESTON - GRAND RAPIDS
THE MICHIGAN TRUST COMPANY, Receiver.
ASTERPIECES
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22 MICHIGAN TRADESMAN sone 7%) 3eP
HARDWARE ligent application, the star salesman of
Michigan Retail Hardware Association. to-morrow.
President—W. A. Slack, Bad Axe. The man in charge of the fishing Special Reservation Service — “Wire Collect’
Vice-Pres.—Louis F. Wolf, Mt. Clemens tackle should be something of a fisher-
Secretary—Arthur J. Scott, Marine City. ce 5 Heukichy aces
Treasurer—William Moore, Detroit. — ~~ Pelee = ee ee
ee Ls in a town where local fishing facilities
How To Handle the Fishing Tackle bring numerous summer __ visitors.
Trade These people as a rule don’t know
i a what to buy or where to go; and the
Knowledge of the goods, and of : a s &
: : friendly and intelligent salesman who
their uses, helps materially to sell any : : :
ao : oe : : ‘an answer both questions is pretty
specialized line. This is why it will : :
: : ok sure to land their business.
pay, in handling fishing tackle, to place : :
pe i : Knowledge of the line, on the part
in charge of that line a salesman who a :
oe of some one salesman specially placed
understands both tackle and fishing. : Se :
a | in charge of it, is a first essential. And
A tourist in a certain town last sea- he in turn should be coaching some
son wanted to do emia trout fishing other salesman; because no one man
on one of the nearby streams. Me a te at In Detroit the
was attracted by an casita window The dealer should be on friendly
display of fishing tackle. The stock terms with local hotel and boarding D ° 1. l 1 H l
in the store was well selected and in housekeepers, keepers of tourist rooms etrolt- eC an ote
good shape. and taxi drivers; so that when a fish-
The would-be purchaser asked re- ing enthusiast comes qe ee : ie
: ee ee cannot si . : a 7 sig i: they Much larger rooms... . an inward spirit
garding neighboring out-streams, will refer him to the merchant for in- oi
oe epen : : of hospitality . . . . unsurpassed standards
and the sort of equipment to use. The formation and equipment. In my A ak
cs 2 8 of service .... &cuisine that transcends
salespeople seemed to have only the limited travels I have found men in : as :
: oe a2 : : . perfection, have within a year of its estab-
vaguest ideas on the subject. one class of business recommending : : :
. oe 8 : : : lishment, gained for the new Detroit-
I guess this trout fishing here is people in some other line, and doing Leland Hotel iabl ti l d
over-rated,” mused the tourist; and jt enthusiastically. As a rule they do er — 3 ee eee Oe
went out without buying anything. it, not because they are financially re- international reputation.
A little further down the street, warded, but because they know these .
however, he found a store, somewhat folks, and know- they are dependable. 700 Large Rooms with bath—
smaller and less pretentious than the Establish yourself and your business 85% are priced from $3.00 to $5.00
frst. In one corner of a nondescript in the estimation of local people who
display of fishing tackle and souvenirs are apt to meet tourists and travelers, DE I ROI I -LELAND HO LEL
was a card reading, “Information re- and you will find a great deal of trade Bagley at Cass (a few steps from the Michigan Theatre)
garding fishing for the asking.” The thus diverted your way. . .
fe : : . ; : : Direction Bowman Management
tourist went in. There are numerous ways in which : 2
The man behind the counter knew the fisherman’s trade can be attracted WM. J. CHITTENDEN, Jr., Managing Director
his fish. Also his tackle. His stock to your store. The reputation of be-
of the latter was hardly as compre- ing “headquarters for fish information”
hensive as the big store had shown, but is worth dollars to any hardware or
it was good enough; and his informa- sporting goods dealer. In one town a
tion covered the whole field. The visit- dealer who is a regular fishing crank
ing fisherman found here a kindred — sells practically all the tackle used in
spirit who would tell him just where the neighboring territory. His sales
how to get there, what tackle to
The tourist’s
to go,
use, and how to use it.
dead enthusiasm came to life again;
and then and there he outfitted.
That
some stores which pay a great deal of
experience will explain why
attention to window display, keeping
up the stock and other important mat-
ters yet fail to get as good results as
they should from their really excellent
work in these directions. Personality
is a vital matter; and so is the hard-
ware dealer’s wideaweke personal in-
terest in the goods he is selling and
the pastimes and activities to which
he caters.
The good display attracts the cus-
tomer: but the salesman’s knowledge,
enthusiasm and selling ability are nec-
essary to clinch the sale.
This is true of practically all hard-
ware lines. It is true of all selling. A
woman told me yesterday of an ex-
perience in a shoe store. She had gone
to buy shoes for a little boy. “They've
got a new dumbell,” she said, “a girl;
and she began to show me shoes. I
asked her the difference between the
$250 and the $4 shoes and she didn’t
know. Then the
along and explained the difference in
proprietor came
leather, the more careful manufacture,
the finer finish. I could see at a glance
then that the higher priced shoe was
worth more.”
The same thing applies to fishing
tackle. The dumbell of to-day is how-
ever quite likely to become, with intel-
of other lines are small; but his en-
thusiasm and his. established reputa-
tion as an authority on fishing draw
him practically all the trade in this one
line.
3efore this man went into business
man of leisure and
he had been a
wealth. Fishing was his hobby; and
Then he made
had to
had
he learned all about it.
bad investments. He
earn his own living. The
two hardware stores both selling fish-
This nevertheless
opened a sporting goods store which
Now the
regular dealers sell practically no fish-
some
town
ing tackle. man
specialized in fishing tackle.
ing tackle—simply because their handl-
ing of the line was always perfunctory
—while the exclusive dealer does all
Yet had either of the
enthusiasts or
the business.
regular dealers been
possessed even an intimate knowledge
of fishing, the newcomer would prob-
ably never have secured a toe hold.
A contest offering a prize or prizes
for the largest fish caught is often a
business-getter. This stunt is
with dealers in the
vicinity of famous fishing waters. As
good
quite frequent
a rule such a contest is open to any
angler provided he registers his name
and address at the beginning of the
season, or at least before he makes
his catch. This proviso brings people
into the store and gives the dealer a
chance of securing their business.
Sometimes—not always—the stipula-
tion is made that the prize-winning
BROWN &SEHLER
COMPANY
Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars
Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes
Sheep lined and
Blanket - Lined Coats
Leather Coats
GRAND RAPIDS, MICHIGAN
Michigan Hardware Co.
100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN
z
Wholesalers of Shelf Hardware, Sporting
Goods and
Fishing Tackle
June 19, 1929
MICHIGAN TRADESMAN
fish be caught with a certain variety of
tackle, or with tackle bought at this
particular store.
One alert dealer keeps interest alive
by bulletins of big fish caught by con-
testants. Whenever a big catch is
made, a snapshot of the fish and the
fisherman is posted in the window,
with a few words explaining that the
sort of tackle used in catching this big
fish is on sale inside. Photographs
are kept from year to year; and used
from time to time in connection with
window displays. A window display
last year showed the record fish, and
their captors, for the past ten years.
Another dealer elaborated this con-
test idea considerably. He provided
a large register recording the captures
of big trout, the date, place, weight,
length, also details of the bait,
tackle and rod used. Each purchase
of a dollar’s worth of tackle from this
store secured the customer a member-
ship card in the store selling club, and
gave him the privilege of registering
his big fish.
ete, ;
No fish under one pound
could be registered; but every effort
was made to secure registry of larger
fish. ~+.___
New Jewelry For Varied Occasions.
Beach jewelry may be purchased in
sets or individual items. Chokers are
made of smooth, shiny wooden beads
which come in such sizes and shapes
that it would take a book to record
them all. One new set is made of
square discs about an inch in size,
each disc separated by two small
round wooden beads in natural color.
Smaller discs are used for a bracelet
and an anklet. A zigzag choker is
made of shoebutton beads and three
wooden rondels of different colors
strung together.
A choker to wear with the sun-tan
back suits is made of red wooden
beads alternating with others of carved
bone or ivory. A lariat effect is used
the free end being finished
with a huge pendant of the
An anklet and wristlet
come with this choker. Other single
necklaces are longer and are found in
various color combinations.
in back,
carved
bone or ivory.
Black and white beads in small sizes
and with several strands bunched to-
gether are very attractive with the
black and white beach things. Huge
red beads cut in modernistic shapes
with either black or white ones are
very gay when worn with the neutral
colored suit or ensemble. Chokers of
navy blue and tan are especially stylish
when made of ball beads that have
shanks to keep them in position when
strung about the neck.
—_+-.____
Negligee Styles.
Interesting diversity is shown in
negligees. The latest styles are both
tailored and softly draped. + +.
Playing your first game of golf is
equivalent to having your salary gar-
nisheed for the rest of your life.
HOTEL BROWNING
150 Fireproof Rooms
GRAND RAPIDS, Cor. Sheldon & Oakes
Facing Union Depot; Three Blocks Away
body of .
While conditions continue highly
competitive in the candy trade, reports
agree that retail volume for the first
six months of this year is likely to
forge ahead of the same period of 1928.
This is held the case despite the ad-
vertising which has advised a cigarette
instead of a sweet, which, according
to one opinion expressed, has centered
attention on candy through constant
Sales of packaged goods
have been particularly active and strik-
repetition.
ing gains are credited to chain stores
handling these items.
FOR SALE
PANTLIND CAFETERIA
EQUIPMENT
COMPLETE DOUBLE
SERVICE COUNTER
70 ft. of Black & White Marble Service Counter for
Double Service. Can be divided if desired.
Includes two complete steam tables, one with Monel
Metal and one with Nickel Platd Meat and Vegetables
Pans—Two Refrigerated Salad Trays—Two Glass Des-
sert Display Racks—Tray Rail and Guard Rail.
ALL IN A-1] CONDITION.
Alterations requiring different equipment makes possible
this opportunity to secure a bargain.
Inquire
PANTLIND HOTEL
GRAND RAPIDS, MICH.
the same?
How long ago did you
draw your Will? If you
were making it now
would you have it read
The MICHIGAN TRUST Co.
GRAND RAPIDS
DRUGS
Michigan Board of Pharmacy.
President—J. C. Dykema, Grand Rapids.
Vice-Pres.—J. Edward Richardson, D:3-
troit.
Director—Garfield M.
dusky.
Examination Sessions — Beginning the
third Tuesday of January, March, June,
August and November and lasting three
days. The January and June examina-
tions are held at Detroit, the August
examination at Marquette, and the March
and November examinations at Grand
Rapids.
Benedict, San-
Michigan State Pharmaceutical
Association.
President—J. M. Ciechanowski, Detroit.
Vice-President—John J. Walters, Sagi-
naw.
Secretary—R. A. Turrell, Croswell.
Treasurer—L. V. Middleton, Grand
Rapids.
When a Woman Sells Drugs Along
Right Lines.
Clara Stanton, the woman druggist
Her
windows are never filled with hot water
of Denver, never cuts a price.
bottles marked, “Reduced to 98 cents.”
She isn't quick-
soda-fountain to put her over.
depending upon a
lunch
She has one of the most satisfactory
the West; so
that she is about to open branch stores
businesses in much so
in other cities as well as in Denver.
Why?
Briefly, it is because Clara Stanton
accepts as fact and not theory that 85
per cent. of the buying public is com-
posed of women and that women must
be treated as woman like to be treated
satis fied—and
if they are to become
satisfactory—customers. Perhaps she
reads them better because she is a
woman, but that is no reason, she main-
tains, why men can't learn.
There is no hur-
ry. “Women, things don’t
like to be rushed,” says Miss Stanton.
“T realize that there isn’t a drug clerk
living who thinks he has ever rushed a
customer. Sut he
has about him the atmosphere of hurry
» no matter what his intentions, he
The first lesson is:
above all
Perhaps he didn't.
Ss
works with a handicap. The very win-
dows of most of our drug-stores give
the appearance of haste; things crowd-
It's no better in-
tables teetering
with filled that the
poor lady has no place to lay her bag,
a thing she instinctively wants very
much to accomplish. The clerk may not
have made a single hurried gesture be-
yond flying to do her bidding. He
may be as polite, as leisurely, as en-
ed, jammed into it.
side. Narrow aisles,
goods, space so
couraging as anyone could please. But
the odds are against him. She
She states what
feels
confused and hurried.
she wants and gets out of there as
quickly as possible. If she looks around
there is small chance that her eye will
light upon anything that she can dis-
tinguish as something desirable.
“Even the hardware stores have
learned better. Go into an up-to-the-
minute hardware store these days and
it’s a place you like to stay in and you
always buy more than you came in for.
And they have to display—I’ve forgot-
ten how many thousands different items
—equally as many as we druggists do
at any rate. Even they have learned
that the great percentage of their buy-
ing public is composed of women and
they treat her accordingly.
“My store is small, but it gives the
appearance of having plenty of room
and it has the atmosphere of ‘time to
MICHIGAN TRADESMAN
stay awhile. This is accomplished
partly because of the window in which
there are never more than a half-dozen
items and partly because of the fact
that it is quiet and restful inside. The
walls and woodwork are done in grey
and soft greens and the floor is com-
pletely covered with a thick carpet.
There is a broad inviting settee. Noth-
ing fussy about it—just simple and dig-
A man couldn’t possibly object.
That room is a money-maker in itself.
nified.
“There is but one show-case as we
Instead there
the walls
with nothing by way of show-case or
know show-cases. are
glassed-in cabinets against
counter to interfere with the customer’s
wish to go right up and look at what
they heart’s content.
They end with a shelf where
things are placed for her to touch—an
the
shelves are dozens of small drawers and
there is little that a customer likes
better than to see what is in them.
“We don’t realize sufficiently that
women like to shop; that is, like to be
able to look around, to have the priiv-
lege of touching things, to have much
to choose from. It breath of
life to them. That’s traditional, That
means that things must be out where
they can be handled. But the very sug-
gestion is objectionable to your drug-
gist. However, we will see how that
can be handled in a minute. It also
means that one must have variety. That
doesn’t mean large stock. Simply as
many kinds of the same item as are
available. I never have more than two
items of the same kind on the floor.
All extra stock is in the stock-room
where it belongs. But I will have seven
or eight kinds of that item for a cus-
tomer to.choose from.
“*There isn’t enough money in it for
all the time and effort involved,’ is the
argument. Well, let us se. A woman
comes into the orthodox drug-stvre to
buy some face powder, let us say. There
are several makes of powder for her
to choose from all right, but they are
closed up so the choosing is more or
less a farce. So she says, ‘Give me
such-and-such, pays for it and goes
out, probably without making any ciner
purchase other than the ones she plan-
ned to make before she came in.
“She comes in here for face powder.
She is led over to the powder jars—
eight or ten different shades and
grades, including green, sunburn and
lavendar. Her eyes begin to sparkle.
Here is a chance to choose. She tells
me what grade of powder she has been
using and what shade. Whereupon I
take her to one of those fascinating
drawers and pulling it out show her
rows and rows of small bottles filled
with powder. We select three or four,
and I put a little from each into a dish,
hand her some clean cotton and a mir-
ror and invite her to try the various
effects. I recommended one as parti-
cularly suited to her skin. She is de-
lighted. She can no more help buying
than a man can help reading his morn-
ing paper. It is no trouble to sell her
a profitable grade for day use, along
with some evening powder. The pow-
der is given to her in a glassine bag.
There is a bit of psychology here.
contain to her
broad
aid. Below
important — selling
is the
Many women believe they are paying
for the fancy box and trimmings, which
is true. But in using the glassine bags
they feel that they are buying all pow-
der.
Not likely.
drawers are
“Does she leave then?
On the shelf above the
four jars of cream. They are open and
in each jar is a stirring stick so that
she can stir it around to judge its con-
sistency. There are four colors—green,
rose, yellow and white. It’s the color
that takes her eye—and that’s some-
thing else that we don’t realize enough.
Women love color. Compared to the
green, the rose and the yellow, I sell
very little white cream. Those who buy
white are the few women who boast
that they don’t care how they look and
merely want something of a cleanser.
Another thing, they remember color
when they can’t remember the grade
they want. That brings them back for
green or yellow or rose as the case
may be. If it were a matter of grade
and they could remember, why not just
run into another shop?
“From creams it is no trick at all to
get them interested in lotions. Again
these are in color—always color. There
are open bottles for her to sniff and
try. But always the bottles and the
jars she eventually buys are sealed.
There is a small bow of colored rice-
paper on top, an inexpensive device,
but one which pleases the fastidious
customer not only for its daintiness
but because it assures her of an un-
tampered package.
“Incidentally, I mix and make all my
own powders, creams and lotions. Any
first-class chemist can do this and it is
a profitable way to build up this end of
the business. The customer likes it
because she knows then that you have
a real knowledge of her needs and can
serve her intelligently. Another thing,
she can get it nowhere else, so she al-
ways comes back.
“And while I’m on the subject, let
me say that a big mail-order business
can be built up in this way. Hundreds
of parcels leave this shop daily and go
to all parts of the United States. Most
of them go to people who have moved
away or to whom I was recommended
by friends. But I don’t depend on
these people alone. I frequently cam-
paign the small towns nearby by direct-
mail. Here, once more, I remember
color. All my letters and circulars go
out on colored paper. Each time it’s
a different color.
“Nor do I follow the telephone di-
rectory or any such methods for my
mailing list. When I am planning to
campaign a town, I subscribe to the
local paper. Every time an issue comes
I read the society news and take down
the names of the people who are doing
things. After a few times one learns
which are the representative people of
the town. the ones who have the mon-
ey, perhaps, and who are of importance
socially. Then I send to a customer in
that town asking for an old telephone
directory in exchange for some of my
goods. The names are then checked for
addresses and the campaign begins. It
works. Of course, I do none of this
myself. A reliable woman is engaged
for the occasion.
June 19, 1929
“But to come back to the subject of
seling our customer. There is. still
rouge to buy-—eight shades for her to
try and choose from. And _ lipsticks
close by. One thing leads to another.
If a customer gets out of here without
happily spending ten dollars or more
it’s because one of the saleswomen is
having an off day.
“No. This place is popular partly
because it gives the majority of the
world’s purchasers their coveted op-
portunity to shop. But no woman
comes in just to shop and then goes
somewhere else to buy. She has to
buy something. She can’t help herself.
That’s because we have variety.
“Say it’s a reducer. I show the
habitual shopper some tables. ‘Oh,’
she says, ‘my husband would never
allow me to take tablets.’ All right. I
show her bath tablets. ‘Well,’ she
hedges, ‘the hot water is uncertain at
our house.’ All right. I show her a
roller. ‘It’s too large, too expensive.’
All right, I show her a smaller, less
expensive one. She buys. She isn’t
forced into it—that is, she doesn’t
know she is. She has so much to
choose from that she just can’t resist.
“That reminds me. When selling
drugs that come already done up in
packages, the ones that druggists usu-
ally have on display have, say, a half-
dozen or a dozen doses of the article
desired. I never have small quantities
on display. I have them if they are
asked for, but nine times in ten, I can
sell her packages in large quantities
when I show them to her first.
“There is something else that drug-
gists don’t realize and that is the need
of having a private place in which to
sell rubber gods. That’s why they are
always selling hot water bottles, etc.,
for 98 cents. Druggists could sell
three or four times as much rubber
goods if they would just have a private
room to show them in. I sell more than
any druggist in the city at full price
and it isn’t all because I am a woman
who keeps a store for women. It is
because I have a curtained-off place
where the customer can sit down, be
comfortable and make her choice with-
out embarrassment.
“Here, again, she has plenty to
choose from. There are as many col-
ors as are made, too. Remember,
women like beauty no matter if the
article she is buying is nothing but a
bulb-syringe. The other day I found
a hot water bottle in the salesman’s
stock that was not only rich in color
but it had an American beauty rose
embossed on it. I ordered a supply at
once. They sell like hot cakes, mostly
on account of that rose.
“Get the goods into their hands.
Let them feel the quality of the rub-
ber. Don’t simply tell them that one
item is superior to another. If they
are feeling it, they know. There is no
need of carrying unprofitable goods.
Women want the best and they'll buy
if they can choose and, above all,
touch.
“Tl think that one mistake we drug-
gists have made is in not working
closely enough to the trade. Most of
those who do the buying rarely come in
real contact with the customers. How
June 19, 1929 MICHIGAN TRADESMAN 27
can they know what is wanted, then? Hair Gloss. WHOLESALE DRUG PRICE CURRENT
“But that is merely another of my Hair glosses are for the purpose of
parentheses. What I want to impress 8!Ving a gloss and a smooth, soft ap- Prices quoted are nominal, based on market the day of issue.
once more is that most merchants don’t — pearance to the hair, glycerin OF CAOF Acids Cotton Seed ---. 1 35@1 50 Belladonna -.____ @1 44
want people to linger. ‘Get them wait- oll being the main ingredient which Boric (Powd.).. 9 @ 20 posing 2 yor - Sea Guava. e: -
ed on and get them out. is the rule. is. dissolved in alcohol and perfumed Se - g = Kwucalyptus _--- 1 25q@1 bu Buchu es @2 16
Women like to linger. They are the With essential oils or synthetic per- CO en 53 @ 170 Tone we 2 soa = aa oo = 7
buying power of the Nation. Create fumes to suit the taste and price. Be- eae a%4@ 3 Juniper Wood _150@175 Catechu ________ @1 44
‘ce : : : Nitric --------- 7s @¢ Lard, extra 155@1 65 Cinchona 2 16
an atmosphere of leisure, make them sides the preparations mentioned be- Sen iawie cece a * Lard. No. 1 _--- 1 26@1 40 Colchicum ______ oi 80
-elc - encourage . inger ¢ low, the mixtures known as brillian- 5 Sie era Lavender Flow__ 6 00@6 25 Cubebs -_________ @2 76
welcome, encourage them to linger and Wantarte | So @ © 2 oe oan 3 25@1 50 Digitalis __._____ @2 04
they will bring you prosperity.” tines, are also used as hair glosses. Eemon 6 00@6 25 — ES @1 35
aa = ee : / Ammonia Linseed, raw, bbl. @ 8&6 Were 2 @2 28
Edson Rich. I. Castor Oil --.-._~------—- 4 oz. Water, 26 deg... 07 @ 18 linseed, boiled, bbl. @ 89 Guaiac, Ammon. @2 04
ee PICOMO! 22 80 12 0z. Water, 18 deg... 06 @ 15 Jinseed, bld less 96@1 09 ao Boe @1 25
. : cs a ae . W 4 = » Linseed, raw, less vee 06 Odine, Colorless @1 50
Shoe Dressing, Tan or Russett. Oil of lavender flowers ---- 30 m. foe oe 2 Mustard, aritil. oz. “6 Gee Ce @1 56
These consist of a cleaner and a pol- Oi of bergamot _____.._.. 30m. Chloride (Gran.) 09 @ 20 cee oa , 2501 = ne os e be
isher, the former being a liquid, the Color with turmeric if desired. Olive, Malaga, _ Nux Vomica ____ @1 80
a § ; cee tae Balsams ¥Vellow ... . 3 006@2 66 Opium . @5 40
atter a paste. a ee ene ae tree fot @e@patha o8 6. 1 00@1 25 Olive, Malaga Opium, Camp. -- @1 44
The Cleaning Fluid. SONG 2 oz. Fir (Canada) _. 2 75@3 00 green oni 285@3 25 Opium, Deodorz’d @5 40
1. Tragacanth 2 dr Orange flower water ------ 2 oz. oe th as = Orange, Sweet 10 00@10 25 "Rhubarb -------- il wes
: Ce ee ee age i ' ‘ Co ae Sos Origanum, pure_ @2 50
Oxaic Acie. 3. dr. Mose (watey (920. 10 oz. Tolu ---.-____ 2 00@2 25 Origanum, com’! 1 00@1 20 Paints
: y Ia a
Water 0 32 oz. Oil of verbena ----------- 30m. Backs Bo comin oe ear Ls Lead, red dry _. 13%@14%
Mix and dissolve. It should be colored Oil of rose geranium _------ 90m. Cassia (ordinary). 25@ 30 ie wae ee Mr foe bs ol 13s@ lane
vellowish with aniline yellow or saf- ee aaa Cassia (Saigon) -_ 50@ 60 Sandelwood, E. Ochre, yellow bbl. @ 2h
+f : Housecleaning Hints. Pe as oe. oo @ 50 r 10 50@10 75 Uchre, yellow less 3@ 6
- es : ‘ dap Cut (powd.) = = = | os
ais to Was i... Chere is no better varnish cleaner ae oe de 20@ 30 Sassafras, true 1 75@2 00 a we inn, “|
era Ga ae naeesain AV. OZ than this—one-third turpentine to two- Sassafras, arti’l G@i 00 Putty 5@ 8
Panseed Oil, raw 2. | 6 fl. oz. : ue : : Berri spearmint --.—__ 7 00@7 25° Whiting, bbl __ @ 4
ee : thirds paraffin oil, Both may be pur- oo erries Sperm, 2 150@1 75 vVhiting’ _____ 5% @10
Oil of Turpentine -~----- = AV. 0% Chased at your local drug store cost Fish — oe oe 2 - ao wae oo 7 bpd be . H. ee Prep.__ 2 65@2 70
jf 16 ee i : ee a---—_ o§' WH GO FEAF VST +e or
Soap ----------------- @/2 av. OZ. Very little and keep your furniture and Juniper —-___.____. u@ 20 Turpentine, bbl. _. @ 59 ~~ S0t® Prep. -- 2 S@2 7%
Water) hot 2 Oe wt “spick and span.” Prickly Ash ______ @ 7 Toepenie, less__ 66@ 7
: gels jOrK = S = 6 Spat. ‘intergreen, F
Melt the wax at a gentle heat, then Did you know you could make your Sack Me ete a = (eae 25 Miscellaneous
kia. ah 1 sic Tho i , 5 . ‘ en, Swee ae
cautiously incorporate the two oils. The gyn parchment paper for lamp shades? Licorice __-______ iG the 3 00@3 25 Aenea So @ 7
soap, which may be the ordinary yellow Well, you can, and very cheaply, too. Licorice, powd. -. 60@ 70 wintergreen, art 75@1 00 lum. powd and “ ©
. : : Le ' o, : : Wo oo 75 Z :
bar. should be in shavings and should Use heavy smooth wrapping paper of tere woe = ie seas oe ee a OU
then be dissolved in water. Now mix — the ordinry variety. Dip it in a solu. Arnica __. _ 1 50@1 60 ee 2 ee
Lee nie . : ‘ at be Chamomil Jed. 1 Surax Xtal
the two liquids. . tion of one part normal sulphuric acid Ghamomile Fa @ - @dtacelum gece” a
Phe Polish. to ten parts water. Completely sub- Bicarbonate _._. 35@ 40 Cantharides, po. 1 5U@z2 vv
3. Petrolatum, Yellow ---- 24 av. 0z. merge the paper for ten minutes. Then Gums ato tial SG ao z Co ~--~---- 2 lems sz
r ) ‘ . i ( 4 eee « apsic: . bo oy ;
Mellow Wax = 0500] 8 av. 02. rinse thoroughly in clear water, and —- eke a ae = Eromide 54@ i Carus, “ee 7 can c
Mix by fusion. rinse thoroughly in clear water. Dry. Acacia, Sorts ___ 20@ 25 Chlorate, grand. 23@ 3 eassia suds... sum de
, al ae ' Acacia, Powdered 35@ 40 Cllerate. vowd. SNC i 4u@ a6
eo ROS oA 1 av. oz. Concrete paint is excellent for re- aloes (Barb Pow) 2@ 35 o or a ------- ce 25 suaik Prepared. l4q@ 1b
ul ie + oe > Or ‘eae POM NERONCe &
Vellow Wax (0-0 8 av. oz. newing old badly worn linoleum. [t a ee rb ie = iodide Leu 4 oy Chora Hauicae l ions a
Potrolatum 2.0 24 av. oz is cheap, quickly and easily applied, Asafoetida ____. 50@ 60 Permanganate -_ 22%@ 35 Cucame ._____ 1Z 8d@i3 by
: i e , pie 90 @1 00 Prussiate, yellow 35@ 45 Cocoa Butter _ b0W 90
§) Vellow Wax 22202 77 16 av. oz. very effective. Only two coats are Ganpior ss sagq gg Lrussiate. red @ 70) ors, ust, less su-lU Ww
a On. 8 av. oz. necessary, and the second may be ap- ae =. @ 6 “Uiphate ----___- 35@ 40 tania 40-10%
A ~ Sey a > OP | cee (
Oil of Turpentine ---- 16 fl. oz. plied just twenty-four hours after the alo = a e Cubeat. i = 40
: . oe : ; =. ie a ane ci aed. 1 Roots Corrosiy ‘
Prepare like preceding. first. If you then finish with one - 2 e * ae ie toca 22 wv
———_<> 2» 2+_ or water-proot _ your floor 7 on ruber nae asaets z Blood, powdered_ 410@ 45 fo oe — Z
. Ae . £: ’ ake > easilv take sare , very “at 2 ‘ ’ : o ® Cala Ss... Oe kk ll. lL 5
It’s all right to fail, but don’t make be easily taken care ol, very neat ane Opium, gran. 19 65@19 92 Klecampane. pwd. 220 $3 Devers Powder 4 wows 0
‘ : ; : 2 5 @ 30 tin
it a habit. durable. pr oer ---------- 65@ 80 Gentian, powd. _ 20@ 30 45 cee _ nail low 7
snelac —_--_-___ 75@ 90 Ginger, African ey » Powdere
Tragac 7 ee : iupsom Salts,
eecccanin’ 4 0002 32 Giese eae aa = me dalts, bbs... Goal
Turpentine ______ @ 30 Ginger, Jamaica, Peay oa ise .
Kodaks and Kodak Supplies scien Galdenseal, pow."7 $098 9 Formaldehyde, Tb. 1840
Ipecac, powd. -. 4 50@5 00) Giassware” lean 7 Vv@ gu
: ia less 55%
2 Arsenic 0s@ 20 Licorice 33@ 40 G) baal
Vest Pocket Kodaks, Pocket Blue Vitriol; bi | @ _ 08 Licorice, powd. 20@ 20 (ct marc: lun case 0%.
Blue Vitriol, less 09%@17 Orvis, powdered 45@ 50 nee Re Psi Gea
r- a i oa Le ak Bordea. i oke, powdered. 35@ 40 er Salts less 04
Kodaks, Autographic Kodaks cS x Dry 120 26 Rhubarb, powd-- '@i o0 le, Brown = og 1u
- : owdered ___ osinwood, powd. @ 60 ue rown Grd 16 22
—Hawkeye, Brownie — We i. ia aes o $0 Sarsaparilla, Honda. Glue, White -_- 21% ae
; ‘ Lead Arsenate Po. 13%4@30 _&Tound -------- @110 Ulue, white grd. 2o@ 35
are wholesalers of the entire Lime and Sulphur Sarsaparilla, Mexic. @ 60 Glycerine Sars 20@ 40
i ry Os@ 22 Squills --______. SG 64 3 To@ 95
KastMan§ Line, also carry Paris Green ___ 24@ 42 Squills, powdered waa <3 6 45@7 00
a . Tumeric, powd... 20@ 26 lodeform 00@8 30
complete stock of Kodak and toca — oe eC oo ee- ee
, ue . ' dace, powdered_
Hawk Eye Films and Acces- ae @1 06 Menthol” g Gone te
‘ Buchu, powdered @1 10 Seeds a
cae eaponiies. ote. We have Sage, Bulk 25@ 30 to eee
sories, supplies, ete. e have eae. % nose tg (AMES @ 35 Nux Vomica____@ 30
Co : Sage, powdered... @ 235 Anise, powdered 35@ 40 ux Vomica, pow. 15@ 26
small assortments of Kodaks, fe al gry on | tae & 3@ 17 Pepper, black, pow 57@ 70
Senna, Tinn. pow. 30@ 35 a ay 4 ws eet et _ 200 25
: - aoe nk araway, Po. 30 25@ 30 urgudry_ 5
and you can start a depart Ova Ural “@ 8 Ga... steae ce Quamin 13@ 16
: cine oc ae little Coriander pow. .40 30@ 25 Quinine, 5 oz. cans @ 69
ment in this line for as il e€ Oils DM 2 5@ 20 Rochelle Salts __ 28@ 40
Fennell ...... 35@ 650 Sacharine ,_.___ 2 ar aa
“as $25 00. Almonds, Bitter, roe 7@ 15 Salt Peter ______ 11@ 22
cts true 2 7 50@7 75 Flax, ground _. 7@ 16 Seidlitz Mixture 40
Bee. Bitter, uo Foenugreek, pwd. 15@ 26 — green _ 15@ 30
artific oe 0@3 26 Hemp -_____-___ 8 15 Soap mott cast _ 25
‘ 1 : Almonds, Sweet, pe powd. __ gi 60. Soap, white Castile, .
Write for -atalogue today or ‘ tiie 202 1 50@1 80 Mustard, yellow 17@ 25 A662 @15 00
: Almonds, Sweet, Mustard, black... 20@ 25 Soap, white Castile
come see samples in our imitation ---_ 1 00@1 25 Poppy --.------ 15@ 30 less, per - @160
: ae oe a ; body 25 Quince ---_-___ 100@1 25 soda Ash 3@ 10
Moncereen Sample Room. ao e 1 anaes be vapadile eae ioe 45@ 50 Soda Bicarbonate 3%@ 10
5S e Sunflower -..... 12@ 18 Soda, Sal 02%
Bergamont ---- 8 00@8 25 Worm, American 30@ 40 Spirits Camphor e. .
Caleout _____. 2 00@2 25 Worm. Levant . 6 50@700 Shi - @
on 4 00@4 25 Soe a Se
‘ Guar 1 55@1 80 ulphur, Subl. -. 4%@ 10
Hazeltine & Perkins Drug Co. Cedar Leaf --—- 2 0008 35 Tinctures Tartar iineiig 0
Citronella —_---_ i 0 rlar etic .. 75
h M : Cloves... 4 00@4 25 fons oo - ¢ 80 vee Ven. 16
: Ichi Cocoanut ___--- 27%@ 35 Oem ae 1 56 anilla pure 1 bog2 00
Grand Rapids Mic ‘sen anistee Cod Liver _.---- 1 50@2 00 Arnica .--------- @1 50 Vanilla Ex. pure 2 25@2 650
Croton .........~ 2 00@2 25 Acefoetida -..... @2 128 Zinc Sulphate. 06@
MICHIGAN TRADESMAN
June 19, 1929
GROCERY PRICE CURRENT
These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press.
Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues.
Se nee
ADVANCED
Potted Meat
Canned Beef
Smoked Hams
DECLINED
AMMONIA
Quaker, 24-12 oz. case 2 50
Quaker, 12-32 oz. case 2 25
Bo Peep, 24, sm. case 2 70
Bo Peep, 12. lge. case 2 25
48, 1 ib 55
a3 ih
10 lb. pe ils, “per doz. 9 40
15 Ib. pails, per doz. 12 60
25 Ib. pails, per doz. 19 15
25 Ib. pails, per doz. 19 15
APPLE BUTTER
Quaker, 24-12 oz., doz. 2 25
Quaker, 12-38 oz., doz. 3 35
BAKING POWDERS
Arctic, 7 oz. tumbler 1 35
Queen Flake, 16 oz., dz 2 25
Royal, 10c, doz. ------ 95
Royal, 6 oz., doz. ---- 27
Royal. 12 oz., doz. -- 5 20
Royal, 5 lb. --------- 31 20
Calumet, 4 0z., doz. 9%
Calumet, 8 oz., doz. 1 85
Calumet, 16 oz., doz. 3 25
Calumet, 5 Ib., doz. 12 10
Calumet, 10 lb., doz. 18 60
Rumford, 10c, per doz. 95
Rumford, 8 oz., doz. 1 85
Rumford, 12 oz.. doz. 2 40
Rumford, 5 lb.. doz. 12 50
K. C. Brand
Per case
10c size, 4 doz. ------ 3 70
15e size. 4 doz. ------ 5 50
20c size, 4 doz. ~----- 7 20
25c size. 4 doz. —----- 9 20
50c size, 2 doz. ------ 8 80
B0c size. 1 dos. ______ 6 85
10 Ib. size, % doz. ---- 6 75
BLUING
JENNINGS
The Oriainal
Condensed
4 dz. cs. 3 00
3 dz. cs. 3 75
Am. Ball,36-1 0z., cart. 1 00
Quaker, 1% oz.. Non-
freeze, dozen _---- 85
Boy Blue. 36s. per CS. 2 70
BEANS and PEAS
100 Ib. bag
Brown Swedish Beans 9 00
Pinto Beans 9 25
Red Kidney Beans -- 9 75
Wh ite Hand P. Beans 11 00
fol. Lima Beans —--- 17 00
Black Eye Beans -- 16 00
Split Peas, Yellow -- 8 00
Split Peas, Green -- : 00
Seotch Peas --------- 7 50
BURNERS
Queen =_— No. 1 and
.- ie 35
White whe. No. 1
ona ¢. in. ---.-— 2 25
BOTTLE CAPS
Dbl. Lacquor, 1 gross
pkg., per gross ------ 15
BREAKFAST FOODS
Kellogg’s Brands.
Corn Flakes, No. 136
Corn Flakes, No. 124
Corn Flakes, No. 102
Pep, No. 224
Per No FR
Krumbles, No. 424 ---
Bran Flakes, No. 624
Bran Flakes, No. 602
Rice Krispies, 6 oz. --
Rice Krispies, 1 oz.
hm hom bono whe bo te
=
>
Kaffe Hag, 12 l1- ib
Cie 7 30
All Bran, 1% oz. —-—_ 2 25
All Bran, 10 oz, —...-- 2 70
All Bran, % oz. __.. 2 00
Post Brands.
Grape-Nuts, 24s ------
Grape-Nuts, 100s -.--
Instant Postum, No. 8
Instant Postum, No. 10
Postum Cereal, No. 0
Post Toasties. 368 -.
Post Toasties, 24s
Post’s Bran, 24s --
Pills Bran, —
Roman Meal, 12-2 tb..
Cream Wheat, 18 ----
Cream Barley, 18 ~---
Ralston Food, 18
Maple Flakes, 24 --.-
Rainbow Corn Fla., 36
silver Flake Oats, 18s
Silver Flake Oats, 12s
90 lb. Jute Bulk Oats,
bag 2
Ralston New Oata, 24 2 70
Ralsten New Oata, 12 2 70
Shred. Wheat Bis., 36s 3 85
we
on
Shred. Wheat Bis., 72s 1 55
Triscuit, 318 .......---— 1 70
Wheatena, 18s ------- 3 70
BROOMS
Jewell, doz. ......---- 5 26
Standard Parlor, 23 lb. 8 25
Fancy Parlor, 23 Ib.-- 9 35
Ex. Fancy Parlor 25 lb. 9 76
Ex. Fcy. Parlor 26 lb. 10 °
2
Whisk, No. 3 ......... 8 ©
BRUSHES
Sorub
Solid Back, 8 in. -... ) &#@
solid Back, 1 in. .... 1 16
Pointed Hnds -_---. —_ t=
Shaker 1 80
No. 5) 2 00
Peerless 2 60
No. 4-0 2 26
No. 2 ____. a 3 60
BUTTER COLOR
Dandelion __-------- 3 85
CANDLES
Electric Light, 40 Ibs. 12.1
Plumber, 40 lbs. ---— 18.8
Paraffine, 68 -------- 14%
Paraffine, 128 -------- 14%
Wiki —.....---—— 40
Tudor, 6s, per box -- 30
CANNED FRUIT
Anvies, NO, 18 5 4¢
Apple Sauce, No. 10 7 5¢
Apricots, No. 2% 3 40@3 90
Apricots, No. 10 8 50@11 50
Blackberries, No. 10 7 50
Blueberries, No. 10 __ 15 00
Cherries, No. 2 ----- 8 26
Cherries, R.A., No. 24% 4 30
Cherries, No. 10 --- 13 00
Peaches, No. 10 Pie 7 20
Peaches, No. 2% Mich 2 20
Peaches, 2% Cal. ---- 2 90
Peaches, 10, Cal. ---. 10 20
Pineapple, 1 oe 1 45
Pineapple, 2 sli. ---- 2 65
P’apple, 2 br. sli ---. 2 35
"annie. 2 br. all. _... 2 ©
P’apple, 2%, sli. _-___ 3 20
P’appie, 2 cru. ._ 2 65
Pineapple, 10 crushed 12 00
Peas; Mo. 2 : 00
Pears, No. 2%
Raspberries, No. 2 bik ; 25
Raspb's. Red, No. 10 11 50
Raspb’s Black,
me. oo 15 00
Rhubarb, No. 10 -_--- 4 75
Strawberries, No. 2*_. 3 25
Strawb’s, No. 10 __.. 11 00
CANNED FISH
Clam Ch'der, 10% os. : 2
am Ch. No. 2
Clams, Steamed, No. 1 3 e
Clams, Minced, No. % 2 25
Finnan Haddie, 10 oz. 3
Clam Bouillon, 7 os... 2
Chicken Haddie, No. 1 3 7
Wieh Miakes amell _ 1
Cod Fish Cake, 10 oz. 1
Cove Oysters, 5 oz. _
Lobster, No. %, Star 3
Shrimp, 1, wet 2
Sard’s, % Oil, Key .. 6
5
5
_
RRASRSaahass
Sard’s, % Oil, Key __
Sardines. 4 Oil, k’less
Salmon, Red Alaska 3
Salmon, Med. Alaska 2 40
Salmon, Pink Alaska 2 25
Sardines, Im. %, ea. —
Sardines, Im., %, ea.
Sardines, Cal. __ 1 35@2 25
Tuna, %, Curtis , doz. 4
Tuna, %s, Curtis, doz. 3 30
Tuna, % Blue Fin —. 2 26
Tuna, is, Curtis, doz. 7 00
CANNED MEAT
Bacon, Med. Beechnut 2
Bacon, Lge. Beechnut 4
Beef, No 4, Corned ... 3
Beef, No. 1, Roast .-_. 3
Beef, No. 2%, Qua., sli 1
Beef. 3% oz. Qua. sli. 2
5 oz., Am Sliced 2
No. 1, B’nut, sli. 4
Beefsteak & Onions, s 3
Chié Con Ca., is .. 1
Deviled Ham, %s -.. 3
Deviled Ham, %s -.. 3
Hamburg Steak &
Onions, No. 1 ~_---. 3
Potted Beef, 4 oz. -.. 1
70
50
10
00
65
15
90
50
70
35
20
60
15
is
Potted Meat, %4 Libby 52
Potted Meat, % Libby 92
Potted Meat, % Qua. 90
Potted Ham, Gen. % 1 45
Vienna Saus., No. % 1 66
Vienna Sausage, Qua. 95
Veal Loaf, Medium —. 3 26
Baked Beans
Campbells —_.._.___....._. 116
iJuaker, 18 of. 1 05
Fremont, No. 2 ...... 1.25
Snider, No. 1 —.... 1
sniger, No. 2 _....... i Oe
Van Camp, small -.-. 90
Van Camp, med. -_-. 1 16
CANNED VEGETABLES.
Asparagus.
No. 1, Green tips —-. 3 76
No. 2%, Large Green 4 60
W. Beans, cut 2 1 ee 25
W, peans, 10 ou 00
Green Beans, 2s 1 ee 25
Green Beans, 10s __ @8 00
L. Beans, 2 gr. 1 35@2 65
Lima Beans, 2s,Soaked 1 25
Red Kid. No. 2 1 25
Beets, No. 2, wh. 1 75@2 40
Beets, No. 2, cut 1 45@2 35
Corn, No. 2, stan. -. 1 15
Corn, Ex. stan. No. 2 1 40
Corn, No. 2, Fan. 1 80@2 36
Corn, No. 10 _. 8 00@10 76
Hominy, No. 3 1
Okra, No. 2,
Okra, No. 2,
Mushrooms,
Mushrooms, Choice, 8 oz. 35
Mushrooms, Sur Extra 50
Peas, No. 2, E. J.
Peas, No. 2,
June
Peas,
Sie 2 26
Peas, Ex. Fine, French 26
Pumpkin, No. 3 1 60@1 75
Pumpkin, No. 10 5 00@5 50
Pimentos. %, each 12@14
Pimentoes, %, each __ 27
Sw’t Potatoes, No. 2% 1 75
Sauerkraut, No.3 1 45@1 75
Succotash, No. 2 1 65@2 66
Succotash, No. 2, glass 2 80
Spinach, No. 1 _-_- 1 26
Spnach, No. 2.. 1 0@1
Spinach, No. 3. 2 36@2 60
Spinach, No. 10_ 6 50@7 00
Tomatoes, No. 2 -_---- 1 60
Tomatoes, No. 3 ---- 2 25
Tomatoes, No. 10 ---. 7 80
Bar Goods
Mich. Sugar Ca.,. 24, 5c 15
Pal O ne, 24, Sc .... 76
Malty Milkies, 24, 5c .. 76
Lemon Rolls
Ten Lay, 24, 60... 75
No-Nut, 24, 6c —----.-. 16
CATSUP.
Beech-Nut, small —--- 1 65
Lily of Valley, 14 oz... 2 25
Lily of ee % pint : 66
Bnidars, 6 of. _.- 65
Sniders, 16 oe a 2 35
Quaker, 8 oz......._.__ 1 30
Quaker, 10 oz. ~--.-_- 1 45
Quaker, 14 oz. ------- 1 90
Quaker, Gallon Glass 12 50
Quaker, Gallon Tin -- 8 50
CHIL! SAUCE
Snider, 16 oz. 3
Snider, 8 oz. —..--- ——--
Lilly Valley, 8 os. .. 3
Lilly Valley. 14 os. .. 8
weer enwe-
OYSTER COCKTAIL.
Sniders, 16 ox. -.-..... 3 30
Sniders, 8 os. .--.-. 2 30
CHEESE.
BRoguefort ... 45
Kraft, small items 1 66
Kraft, American -- 1 66
Chili, small ting _. 1 66
Pimento, small tins 1 65
Roquefort, sm. tins 2 35
Camembert, sm. tins 2 26
Wisconsin Daisy —__---- 26
Wisconsin Flat __-.---- 26
New York June ------ 34
Sap Saco .....-_. 42
re 35
CHEWING GUM.
Adams Black Jack ---. 65
Adams Bloodberry ---- 65
Adams Dentyne _.------ 66
Adams Calif. Fruit ---- 65
Adams Sen Sen -___---. 65
Beeman’s Pepsin -.... 66
Beechnut Wintergreen_
Beechnut Peppermint -
Beechnut Spearmint ---
Doublemint -....------- 65
Peppermint, Wrigieys -- 65
Spearmint, Wrgileys .. 65
Juicy Fruit -.......---. 65
a sek 2. =
Droste’s Dutch, 1 Ib.__ 8 50
Droste’s Dutch, % Ib. 4 50
Droste’s Dutch, % Ib. 2 %5
Droste’'s Dutch, 5 lb. 60
Chocolate Apples __.. 4 50
Pastelles, No. 1 ---12 60
Pastelles, % Ib. -_---- 6 60
Pains De Cafe __--... 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles _.---- 32 15
1 Ib. gg Tin Bon
HRSG SE aa 3 00
7 oz. "a Tin Bon
eS a es 00
13 ez. Creme De Cara-
— 13 20
12 oz. Rosaces __.---10 80
% lb. Rosaces __---- 7 80
% ib. Pastelles __---- 3 40
Langues De Chats .. 4 80
CHOCOLATE.
Baker, Caracas, %s ---- 37
Baker, Caracas, %s _.-- 35
CLOTHES LINE.
Hemp, 50 ft. _.___ 2 00@2 25
Twisted Cotton,
wre 2. 50@4 00
Braided, so tt. _...... 2 35
Sash Cord __._ 3 50@4 00
COFFEE ROASTED
Worden Grocer Co.
1 Ib. —
Biewone .2.....- 36
tittesty (oo 26
ee 42
Nearew 5... 40
Morton House _--------- =
ene
Royal Clad 32
VWevaughlin’s Kept-Fresh
Brands
Lighthouse, 1 lb. tins_- 49
Nat. Gro. Co.
Pathfinder, 1 lb. tins_. 45
Table Talk, 1 lb. cart. 43
Square Deal, 1 lb. car. 39%
Above brands are packea
in both 30 and 50 lb. cases.
Coffee Extracts
M. Y., per 100 ------
Frank's 50 pkgs. -. 4 26
Hummel’s 1 Ib 10%
CONDENSED MILK
Leader, 4 doz. ------ 7 00
Bagie, 4 doz. —--..... 3 00
MILK COMPOUND
Hebe, Tall, 4 doz. .. 4 60
Hebe, Baby. 8 do. -. 4 40
Carolene, Tall, 4 dos.3 80
Carolene, Baby ------ 3 50
EVAPORATED MILK
Quaker, Tall, 4 doz.__ 4 50
Quaker, Baby. 8 doz. 4 40
Quaker, Gallon, % doz. 4 50
Carnation, Tall, 4 doz. 4 70
Carnation, Baby, 8 dz. 4 60
Oatman’s Dundee, Tall 4 70
Oatman’s D’dee, Baby 4 60
Every Day, Tall ----- 4 80
Every Day. Baby ---- 4 70
Pet Tea 4 70
Pet, Baby. 3 oz. .._... 4 60
Borden's Tall oo 4 70
Borden’s Baby ---.__-. 4 60
CIGARS
G. J. Johnson's Brand
G. J. Johnson Cigar,
18¢ ene TO Oe
Worden Grocer Co, Brands
Aivegaie —. 35 00
Havana Sweets ---. 35 00
Hemeter Champion -- 37 50
Canadian Club ------ 35 00
Rose O Cuba, Slims 37 50
Tom Moore Monarch 75 00
Webster Cadillac _.___ 75 00
Webster Astor Foil_- 75 00
Webster Knickbocker 95 00
Webster Albany Foil 95 00
Bering Apollos -...
Bering Palmitas .-. 11
Bering Diplomatica 115 00
Bering Delioses __.. 136 00
Bering Favorita ..-. 135 06
Bering Albas -..... 160 60
CONFECTIONERY
Stick Candy Pails
Standard ...._......--_- 16
Pure Sugar Sticks 600s 4 00
Big Stick, 20 lb. case 18
Mixed Candy
Kindergarten ---------- 17
Leager .. 13
—. i. OW. cues. 12
French Creams ------- 15
Paris Creams --------- 16
Gears _. 1... 11
Fancy Chocolates
5 lb. Boxes
Bittersweets, Ass'ted 1 75
Choe Marshmallow Dp 1 60
Milk Chocolate A A 1 :
Nibble Sticks -_-—_-- a
Chocolate Nut Rolls * =
Magnolia Choc -------
Bon Ton Choc. ------- ; =
Gum Drops Pails
Anise (2c... 16
Champion Gums ------- 16
Challenge Gums ----- ae
Superior, Boxes -------- 23
Lozenges Pails
A. A. Pep. Lozenges 15
A. A. Pink Lozenges 15
A. A. Choc. Lozenges 15
Motto Hearts 19
Malted Milk Lozenges 21
Hard Goods
Lemon Drops
O. F. Horehound dps. -- 18
Anise Squares 8
Peanut Squares -------- 11
Horehound Tablets __-- 18
* Cough Drops Bxs
Putnam's = ....-........—- 1 3
Smith Bros. __-------- 1 60
Package Goods
Creamery Marshmallows
4 oz. pkg., 12s, cart. 85
4 oz. pkg., 48s, case 3 40
Speciaities
Pineapple Fudge ------ 19
Italian Bon Me Woo 17
Banquet Cream Mints_ 25
Silver King M.Mallows 1 15
Handy Packages, 12-10c 80
COUPON BOOKS
50 Economic grade 8 60
100 Economic grade 4 60
500 Economic grade 20 00
1000 Economic grade 37 50
Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.
CREAM OF TARTAR
G i>. boxes ooo 43
DRIED FRUITS
Apples
N_ Y. Fey., 50 Ib. box 15%
N. Y. Fey., 14 oz. pkg. 16
Apricots
Ivaporated, Choice 28
Evaporated, Fancy ____ 29
K’vagorated, MaDe 1. 18
itron
ao 1b, Ok 40
Currants
Jackages, 14 oz. _... 20
Greek, Bulk, Ib. 02. 20
Dates
Dromedary, 36s ______ 6 75
Peaches
evap, Choice 2
Evap. Ex. Fancy, P.pP P. lo
Peel
Lemon, American _____ 30
Orange, American _____ 30
Raisins
Seeded, bulk 09
Thompson’ S s’dles blk 071%
Thompson’s seedless, v
6 62 psa 0814
Seeded, 1h Os, | Hoa Ek 10
California Prunes
b.
60@70, 25 ] boxes__@10
50@ 60, 25 lb. boxes _ @ul
—— 25 lb. boxes__@12
2V@40, 25 lb. boxes__@13
20@30, 25 Ib. boxes__@16
18@24, 25 Ib. boxes__@18
Hominy
Pearl, 100 lb. sacks _ 8 60
Macaroni
Mueller’s Brands
9 oz. package, per dos. 1 30
9 oz. package, per case 2 6@
Bulk Geede
Elbow, 20 Ib.
Pearl Sacto
Chester
eal ace a ae 4
m2 ae
Barley Grits _._....... § @
Sage
Beast india oe Ae
Tapioca
Pearl, 100 lb. sacks -. 09
Minute, 38 voz. 6 dos. 4 vu.
Dromedary Instant __ 3 60
FLAVORING EXTRACTS
JENNINGS’
PURE
FLAVORING
EXTRACT
Vanilla and
Lemon
Same Price
Of =. 1 25
1% oz. __ 1 80
2% Of. .. 3 0b
34% oz. __ 4 2U
&, Of, .. 2 76
4 oz. _. 5 UO
8 oz. -. 9 OU
16 oz. __ “16 ou
3% os.
-Amersealed
At It 56 Yeara,
Jiffy Punch
3 doz. Carton —. 2 25
Assorted flavors.
FLOUR
Vv. C. Milling Co. Brands
lily Waite . 8 3u
Harvest Queen ..__.. 7 60
Yes Ma’am Graham,
POG oo 2 20
FRUIT CANS
F. O. B. Grand Rapids
Mason
Half pint
One pint -....
One quart .... ...cc0=
60
16
ie
Half gallon __.......88 18
0¢
80
16
«a
tdeal Glass Top.
Half pint
One pint -_--.--
One quart
Half gallon __..._._.. 18
June 19, 1929
MICHIGAN TRADESMAN 29
GELATIN
wa : = ISO-VIS MOTOR OILS s.
ell-O, 3 doz. _-_.---- 2 85 In | eT SALT Siow
Minute, 3 doz. ______ 4 05 een Serres Bologna --- 18 Snownoy. 1 Lares . 2 © TEA
Plymouth, White oe 1 565 Ligne oe WA fice 18 Colonial, 24, 2 lb. ---- 95 Speedee, 3 doz. cena 7 20 Japan
Quaker, 3 doz. sei 2 25 Maahiim =... W1 Beankfort, 2 ce 21 Colonial, swe 25 Sunbrite, 50s -------- 2 10 Medium
~------- [ fo ey oe er a Gul wed, meee Coo a 46 Gag See
JELLY AND PRESERVES Bx. Heavy 2. 17.1 Veal ee ee | 19 Med. No . . Bbis, oo 285 Wyandot Deterg’s, 24s 2 75 Fancy oe 2 eae 37@52
Pure, 30 Ib. pails -.--3 30 Tongue, Jellied _—---- 7 fee SPICES ie) Nae ae
Imitation, 30 Ib. pails 1 75 | @ Headcheese ---------- 18 Packers Trak 0 ib, 87 eee Serene oo oo Sifting —_——__ i
eS 0z., Asst, doz. 90 arine Crushed Rock for ice Allspice, Jamaica __._. @25 Choice Gunpowder
e Pres., 16 oz., dz 2 40 cream, 100 lb., each 85 oe Zanzibar | @#8& Pancy = —~- 40
a A ee Smoked Meats Butter Salt, 280 Ib. bbl. 4 24 Cassia, conten = -— bi
$08, oer Qua Iron Barrels Hams, Cer. 14-16 lb. @28 Block, fo. 6 Ginaar e- doz. @40 po, Ceyion
a na 36 65.1 were Cert., Skinned Baker Salt, 280 Ib. bbl. 4 10 Ginger, Coda co ee ee Oe
OLEOMAHGARINE “ 65.1 wo omar S @2s i Pine ber bele 3 ee Mixed, Penang --___-— fa cama
66.1 I cau xe No ft edium __
Van Westenbrugge Brands Special heavy -------- 65.1 California Ei ams - oe - 3 Ib., per bale ---. 2 85 Mixed. 5c ‘pkgs., doz. bs Congou, Choice ____ 36¢ a
Carload Disributor meme heavy ---------- 65.1 Picnic Boiled -- @11% a es bags, Table _. 42 Nutmegs, 70@90 ped Congou, Fancy e :
omy Olavine “BY : d Hickcory, N 16e-1 16 a
ais . at On ... 661 Boiled Hams ae 20 be 6-10 Ib. 7 oe 50 ree Black. So @ue Mediu cowe
< inol, 4 oz. cans, doz. 1 5 ~------- Se Pe OS -
:) Sick fon. came Gon 4 2. ee — oe Pure Ground In Bulk ae is
ig io hac staicdeson 1006 Ih 88 acon 4/6 Cert. _. 24 @32 Allspice, Jamaica @35 RE eet 50
: ae -arowax, 40, r “lov 3 --~ (
a 2s parowax, 20, 1 Ib, 2. 88 ey Ge Se etm 2 oe co
| a ment Ginger, | Corkin > ex Catton, 3 mn
Best Foods F seniagge rump 28 00@38 00 — ——— @32 Wool, 6 ply _-_.____ os
Nucoa, i 2 et SS ump, new -_ 29 00@32 00 Pen er, Black oe 1 39 VINEGAR
Nucoa, 2 and 5 lb. __. 20% Roun Neco: a poe Cider, 40 Grain 23
i Pec ee oo eee 9 Whi ao ee nan
Wilson & Co.’s Brands Beef sais Pepper, White aso White wae oo 3
OE eae 17 Pepper, Caye fi e Wine, 40 grain_
Oleo net of 55 one Go ee “.
a. “ er a. Ln aprika, Spanish ---- @45 No. 0
Nut ae a Seasoning No. 1, ee ances oan 1 -
a. i chil Powder. in =o ty SS OD et ome te
RICE scot - Son... 6S NS Z per gross 2 30
“i wan Sage, 2 oz. _____ eerless R aon
. at agasiag ee po hte -—-. 0% Onion Salt — 35 Rochester, No. - on 80
eo 144 hon ron Semdac, 12 pt. cans 3 00 ioe Tena ti os . = oe a 3, doz. 2 00
Searchlight cu 6 Semdac, 12 hans aR j = ie a
_— ne, 144 ox s an Semdac, 12 at. cans 5 00 Per case, 34, 2 Ibs. — 3 40 lil Bouquet -_-. 4 50 WOODEN _
A Gi, Gin 44k box 4 16 Les ~~ lota 30 i eet ee a0 ig yanda
a Gk PICKLES RUSKS zed, 24, 2 Ibs. _-. 248 Savory, 1 oz. ______- gn Bushels, narrow band
sue Seal, 5 a. #3... teetes .
*Reliable, 144 3 50 Medium Sour Dutch Tea Rusk Co. BORAX vamert ‘So tena a band. 1 76
oo 150 5 gallon, 400 count 478 a6 roy Brand. © 2% 08. © ‘wood handles
*1 Free with Ten 36 rolls, per case 4 25 Twenty Mule Team M | hale ‘>
: 18 a £2 STAR arket, d
Sweet Small 12 pe per case ____225 24. 1 Ib. packa c sl Market, dinate eee be
pater Matonee 16 Gallon, 2250 ------ Hi Bee a packages — 7 $38 Kingstura * % Market, extra tal
akar xé 75 : 8 a | \ a nd, aes
Quaker, 5 gro. case_-- 4 25 5 Gallon, 789 -------- 9 75 = cartons, per oo. o = 96. % Ib. packages 400 Powdered, moe ep ry Splint, pel moe oo
7 ‘ i sa . ’ win
NUTS—Whole Dill Pickles en te rn Ga. ee Ge Split, amait 6 50
Almonds Ts ag 5 Gal. 40 to Tin, d . ‘anor aaa -* a
Almonds. Tarragona_- 2 No. 2% 2 i 22 SALERATUS sen? Quaker, 40-1 _________ 4 ted tar on. ee
as de 9, 32 0z. Glass Picked_- 3 7, Arm and Hammer __ 8 75 Am. Family, 100 box 6 80 Gloss Barrel, 10 gal., each. 3 55
Filberts, Sicily ------ 32 32 oz. Glass Thrown 2 20 Crystal White, 100 __ 420 Argo, 48, 1 3 to 6 gal. per gal. 16
Peanuts, Vir. Roasted 11% Dill Pickles Bulk ee 475 Argo, 12. 3 ig camo 7
Peanuts. Jumbo, std. 14 & tral, 200 —.. 4 75 SAL SODA Fels Naptha, 100 box 5 50 Argo, & 5. Ib. pkes. 262 19 at. 4 —
Pocuns, 3 star... 22 i Gat Oe. 9 25 Flake White, 19 box 4 20 Silver Glo oh ia oe
a sce : Co a su Gisaninied Uh ee ce 1 Grdma White Na. 10s 375 Elasti oss, 48. Is _. 11% 14 qt. Galvanized __.. 3 78
Pacans. Mammoth -- 50 ee Granulated, 48-934 ib. 35 Jap Rose, 100 box -_-. 7 85 Tige ay pkgs. -.-. 6 85 12 ooo oo
Walnuts, Cal. _--. 30@35 noe le ee aus #% lene tm Wie ce
ae 07 PIPES oe - Palm Olive, 144 box 10 50 ui Ibs. -_-_---- 06 ie in Dairy --.. 4 00
Cob, 3 doz. in bx. 1 00@1 30 Lava, 100 bo --.----- 4 90 SYRUP Wi woe
Salted Peanuts . COD FISH Octagon, 136 --_.._--_ 5 © Corn Mouse, wood’ 6 cc 70
Fancy, No. 1 ---------- 14 PLAYING CARDS Middles “ Pummo, 100 box _.-. 485 Blue Karo, No. 1% 277 ae tin. § holes __ és
ee Guustien Blue Karo, N = 4 2at, wond Pe
Shelled a bes doe. 2 : Tablets, % Ib. Pure -- 19% Grandpa — 2 z ‘ere te a ee “ie
Almonds ----.- ------ 70 Blue Ribbon, pe ao 2 So 1 40 : a Red Karo, Noo 14 1: : Mouse, spring ool 46
Peanuts, Spanish, ce gon 45 2 boxes, Pure -_ 30% Pe eng Tr © we e6 Ked tare, Ne 6. ta 7 c : Tubs
125 lb. bags ------- 12, H Ole Cod 11% uaker Hardwater ned Karo, No. 10 __ 4 01 arge Galvanized _ 8 75
Ve 32 Babbitt’s. 2 dos. _.__ 2 15 Cocoa, 72s, box __-. 2 86 con iu Medium Galvanized __ 7 75
Dorane Salted 8 os Fairbank Tar, 100 bx 4 00 mit. Maple Flavor Smatl Galvanized 5 75
Walnuts Manchurian _-55 wihieess seats HERRING Trilby Soap, 100, 10c 7 25 Oranee. No. 13%. 242.350 . Va 6 75
a ueae ie . ae Herring oo. sk we Orange, No. 5, 1 doz. 4.99 Banner, Globe 5 50
sical dee saa Wen , grass, single ______ To) @ 36
None —. 4 doz. _-- ‘ ben Sines 6 a iieca dale Vii i. s Mug, per doz. 48 EN aaah —— ~. —e OU 6 00
uaker, 3 doz. case -- Good St'rs & H’f, 15 oo Mix Cc ; c oe ES i SS
Q oy eee 15% @22 Mixed, bo, 2 16 50 CLEANSERS Kanuck, 5 gal. can 6 7 Single Peerless ._____ .*
Libby, Kegs, wet, Ib. 22 eif. -_ 20 Milkers, K f Sart) aus
, 7 eee ies hl lL 1 20 Sorthorn Guage... 6
OLIVES ay Milkers, half bbls. __ 9 75 ae Maple niversal -----__--_.. 7 25
: : se ea Milkers, Michigan, per gal ; Wood
n OZ. — Plain, doz. 1 35 Top 24 KK . Pgici ee 18 50 SS Welchs. 7 Hh aly ‘ - 3 in. Butter Bowls
WW ng gl hat ny doz. 2 35 Good .._ a ee : . Horney, 4:00 ‘ _ 15 in. Butter —_____- : 3 00
et tee, Plain, pg : . Medium ae 30 ee . ; oer Ct il in. Butter 18 00
Jars, < : coo AO oe in. Butter ________
Quart Jars, Plain, doz. 6 00 ot a 1 50 EM Pints, 2 oo 0 ee 35 06
1 Gal. Glass Jugs, Pla. 2 10 Lamb Boned. 10 Ib. boxes -- 15 FI Quarts 1 ae : ca —
B (ial Kees. each -... 8 50 Spring Lamb —_-- 298 2 1 3 3, 1 doz. f Fibr i
3% oz. Jar, Stuff., doz. 1 35 lg ene core 27 A aoe 2 doz. - 11 75 et a = Se
‘ oz. Jar, Stuffed, doz. 2 35 woo 26 Lake Herring | C doz. -_ 1130 Butchers DF ________ i
% oz. Jar, Stuff., doz. 3 ne POOF ‘ , Lo. ee
oo eee ee 20% BL, 100 he, 6 be ee ee ft sa 06%
Z. uea & Perrin, large_. 6 00 ripe ~--------- 0944
PARIS GREEN = Serger ~~ wi eae a
|. ele eS v ; oe
34 a eee a Tubs, 6 Mackaret Royal Mint 2g a Sunlight, 3 doz. _.... 3 =
- oe 2. 0 Count, fy. fat 5 75 Tovescn, 200, . 425 sunlight, 1% doz. -_ 1 36
qn PoOor ------------------- Pails. 10 Ib. Fancy fat 1 75 une You, 9 oz., doz, 2 25 wo sine 3 doz. _. 3 70
-1, large -... : eer oam, 1% doz. 1 36
Pork At small . :
: los Peak onl a eipeeg re 3 15 YEAST—C
Ligt rs . é ¢ ) 4 OMPRE
Medium hose” one a White Fish aper, 2 oz. -----_-__. 3 30 Fleischmann, per <— s
Le bane oo os Med. Fancy, 100 Ib. 13 00 80 can cages. $480 ner cage
hioin, med. 2. 24
at ee cae e WASHING POWDERS a en
a Oe 8 SHOE BLACKENING Bon Ami Pd, 18s, box 1 90 are ea
Meck hones ........._- 06 tit ee i 8 et Coke, ite 1 62% é EEE.
Trimmings eee 13 Se ds. 1 36 oe ea oo 4 = ee ges
-#oot, oe oe abs e, OZ. ---- I TAN
al PROVISIO Bixbys, Doz. —......_ 1 = franama, £00, 5¢ .____ 3 50 ITA adie TI a iinam
1ONS Shinola, doz. 90 Grandma. 24 Large __ 3 50 a. 4 LOC CAL, PRIDE
Bel Car-Mo Brand on ancene i i amet Gola Yust, 1006 oo poate
26 1 tb. Tine ---___— ee 00 Gold Dust, 12 Large 320 ©
3 ox. 2 do. in case_ Short Mina george — 00 oo Rod. 24 AM padts ot ¥
: a eats za France Laun., ucts of Van Buren Co. glas 7
og“ eI D S Bellies .. 18-20@18-19 STOVE POLISH Old Dutch Clean. ‘ce Canning Co. , oe
Le deere Blackne, per doz, --- 1 38 i a le ES seaaners: “Nee Ere COuee
PETROLEUM PRODUCTS. Lard eee SS 30 DINNER ae ore Etice Brand
From Tank Wagon. Pure in tierceS ------ 12% Enameline Paste, doz. 1 3 ee as 258 io 5 Local Pride Brand 41 gal. glass. cay 4 00
rem asclive - tl Oi. tube -sceanee % Beadiee M4 her Rub No More, 100, 10 oe ee OODLES ee
Red Crown Ethyl ------ 14 50 Ib. tubs __--advance % E. Z. Liquid — = 7” a SALSA SAUCE Local Pride bt
Solite Gasoline -------- 14 20 Ib. pails __--advance Radi , Der dos. 140 Rub No More, 20 Ta. 4 00 Local Pride Brand oon tdain Chines
um. per doz. _.__ 136 Spotl - SN ' Chow Mein Chi
10 Ib iis a potless Cleanser, 48, 48 No. 1 ca ‘ —
. pails ----advance Rising Sun, per doz. 1 35 20 o : o4 N Lule ema 180 24 No. 2 cans
in tron Barrels 5 Ib. pails _.-.advance 1 654 Stove Enamel ie ski @ 24 No. 2 cana _____ ao 2
Perfection Kerosine -- 13.6 3 1b. pails _---advance 1 Vulcanol. No. 5 doz 95 gan! iugh. 1 ee ee eas a 1S @ Tovar’ ae
Gas Machine Gasoline 37.1 . ‘ompound tlerces --—- 13 Vulcanol, No. 10, doz. 1 36 ae. +e E % CHINESE Sov SAUCE Gils Ge
Gas Machine vaph 2 Sonpse vee cee a ee oz. - Local Pride Brand 24.N — oe
oe Snowboy, 100, 10 oz. 400 12 8 o% 2 ore 24 No. 2 cans
$ os. sottlies ______ 22 6 No 16 cone 3 00
30
late cis se aA ADAM LDS SALE MEISE a
MICHIGAN TRADESMAN
Sa SATS LE RESERPINE Ma dae
June 19, 1929
SOME PIONEER GAMBLERS.
They Made Money Rapidly, But All
Died Poor.
There was a dearth of amusements
for the early settlers of Grand Rapids.
Canoe races between whites and In-
dians and an occasional half mile dash
over dirt roads contested by owners of
ponies furnished about the only excite-
ment for the community. Devotees of
poker paid their losses with deeds to
village lots of little value. The amount
of money in circulation would not be
sufficient to pay the pew rent of a
poor but conscientious Christian of to-
day. Gambling has been an indulgence
of many since the day that Louis Cam-
pau opened his department store at
the foot of Huron street in 1826. Spec-
ulators. river men and the sucker class
of residents were “as good for any
game’ as Champagne Charley, con-
cerning whom the people sang fondly
fifty vears ago.
Interest in games of chance spread
rapidly after the close of the civil war.
Men who had been teachers in Sunday
schools before their entrance into war
back with as
“that
“Heathen
activities
tricks
came many
with cards, vain ,
Harte’s
Men who would not “sit in”
were
as Bret Chinese”.
with a
pair of veteran soldiers were wise.
Barney Nellis owned and conducted
a saloon on Campau Square. The site
with the building of
the Grand Rapids National Bank. On
is now covered
the second floor skin game gambling
was carried on by one Dave Barry.
He employed as assstants (cappers)
Jim Daily and Magoozulam Danie's.
Unfortunate were the suckers from the
rafts on the river or the boys from
the farm who entered Barry's den of
About 1880 Nellis
the old building and erected on its site
thieves. wrecked
a substantial brick structure. leased the
stores and offices it contained to re-
putable persons and retired to private
life. The bank purchased the property
and added it to the lot on the corner
which it owned.
Guy Tohnson occupied an elaborately
furnished and artistically decorated
suite of rooms in the Powers building.
His patrons were drawn from the busi-
classes of the
ness and professional
Tohnson won a bundle of stock
city. J
certificates issued by a furniture manu-
facturing corporation to one of its
stockholders, who had sought to in-
Tohnsoni’s
crease his bank account at
faro table. Johnson purchased addi-
tional steck of the corporation, gained
control, closed his gambling rooms ard
undertook the maragement of the busi-
ness he had acquired. A story of o'd
related the experience of a woman
who kept a bearding house in a coun-
try town in Indiana. Some scoundrel
stole her griddle cake batter one night:
boarders departed without paying their
bills, because no cakes could be fur-
nished for breakfast, thereby compell-
ing the poor old lady to close her doors.
science of
Not having learned the
transacting a business legitimately,
Johnson failed in the management of
the factory, closed its doors and de-
parted to another field where suckers
were more plenty and the police author-
ities did not molest.
Mart Boorhem and Mart Byers were
gamblers by instinct and preference.
They operated faro banks, wheels of
fortune, participated in crooked horse
racing and indulged their propensities
for getting the coin of trusting and un-
crook.” They purchased a building lo-
crook. They purchased a building lo-
cated on Market street, near Monroe,
Jeased one store to Charley Kelly for
a saloon and another to the keeper of a
restaurant. Rooms on the second and
third floors were devoted to gambling.
The rooms were stoutly constructed of
sheet iron and every means possible to
protect the patrons from raids by the
polic eforce were adopted. The joint
A chute
connected the rooms with the saloon
was known as the “iron clad.”
below. This was built to offer patrons
means of escape should the police bat-
ter down the doors and effect an en-
trance.
During the administration of former
Mayor Stuart a raid was ordered on
the iron clad. Lieutenant Hurley was
placed in charge of the raiders. Hurley
and his aids broke down the doors and
arrested ten or fifteen inmates. At-
tempts to escape through the chute had
A big fat man, the
first to enter the chute had stuck in
the tube. He could neither advance
nor return to the room.
been unsuccessful.
Hurley and
pulled him out and
marched him with others arrested to
aids obligingly
the police station.
Major Bradford occupied a suite of
rooms on Monroe avenue, adjoining
the building of the Grand Rapids Sav-
ings ank. A restaurant presided over
by a competent cook of African de-
scent and a brace of servitors attended
to the gastronomic wants of patrons
of the
dealt to such and a “little draw” mighi
Major’s games. Faro wa;
be had on request. The rooms were
beautifully decorated and generously
furnished. A colored young man was
stationed at the lookout to admit those
whom the major desired to serve. The
place was conducted on lines quite
genteel in comparison with the average
gambling hell. During the horse race
meetings held from time to time, the
rooms were frequented from dark un-
til daylight by owners, drivers and
track followers.
A charming little girl and a bright
little boy “grew in beauty and years
side.” The little folks
chummy from infancy.
side by were
Little boy was
ever ready ‘o give little girl a bite of
of his apple. Little girl always divided
her cookies with little boy. As the
years advanced little boy was ever
ready to draw little girl to schoo! on
his sled or permit her to ride on his
toy wagon. The world continued to
revolve on its axis, completing the cir-
Little
boy and little girl advancecd in years
cle once in twenty-four hours.
to period of romance and were ready
to enter into the mysteries of that
more or less happy situation that all
normal human beings desire.
1860,
Abraham Lincoln received more votes
In the month of November,
than either of his three competitors
for the office of president of the United
States and was declared duly elected
by Congress. On March 4, 1861, he
was inaugurated amid threatening sur-
roundings at Washington. Forty days
later South Carolina
opened war on the United States by
firing cannon shots against the walls of
Ft. Sumter. On the third day of the
attack, his ammunition exhausted, the
disloyalists of
barracks destroyed and the walls of
the fort having been broken down in
many places, the commandant, Col. An-
derson, was obliged to haul down the
flag he had vigorously defended with
the means at hand and run up a flag
of truce ,preliminary to surrendering
the fort to the enemy.
It is not within the province of the
narrator of this truthful little story to
attempt a description of the effect of
the assault upon the Federal flag on
the people of the Northern states. That
has been written by able historians of
the civil war period. War bells and
bugle calls to arms were sounded and
old and young men crowded the re-
cruiting stations to enroll in defense
of the Union. Among the first to take
the oath of allegiance and report at
one of the hastily formed military
‘amps was our young hero. In due
time he marched to the front, par-
ticipated in many battles and acquitted
himself creditably as a soldier. The
girl he left behind tremulously read
the accounts of the battles in which
her young soldier had fought and
prayed to the great Commander to
guard and protect him from harm.
The parents of our heroine, “a maid-
en fair to see,” desired to see her “well
placed” and when the wealthy son of
wealthy parents presented himself as a
suitor for the hand and heart of the
lady, they were greatly pleased. “The
chance was too good to be missed,”
they argued. For a time the maiden
remained true to her pledge to the
soldier boy, but finally yielded to the
solicitations of the wealthy young man
and the arguments of her father. A
wedding followed.
War ceased with the surrender of
Lee to Grant. in April, 1865, and those
of the brave boys who responded to
the President’s several calls for troops
who had not died in defense of the
Federal Government came marching to
their former homes. The young hero
of this story, broken in health and
spirit, emaciated and bearing a wound
reee.ved in battle, from which he never
fully recovered, disillusioned as to the
loyalty of women, departed for the far
West to engage in sailing the oceans
and in trying to forget the unfortunate
and unhappy experiences of the past.
Four years after the marriage of the
heroine of this story and the wealthy
young man, he was seized with a dis -
vase that caused, after a few weeks
spent in a hospital, his death.
One year later, a letter addressed
to the soldier by a friend conveyed the
information that the maiden of his
youth had become a widow and hunice
ously hinted that she might be pleased
to meet him once more. The hint was
A few weeks later the soldier
to Grand Rapids and was
heeded.
returned
warmly received by the girl of his
childhood. The old, old story was told
again and they were married, although
her father protested the alliance. “I
married my first husband to please my
father.
myself,” the lady explained.
Major Bradford’s joint was protected
by the publishers of the daily news-
papers. several of whom
blers. Reporters
I married my second to please
were gam-
employed on the
morning newspapers often called at the
joint in early morning hours to ob-
tain lunches before retiring to their
downy, yet often troubled couches.
Late one morning a reporter, on en-
tering the apartments, noticed the sol-
dier of our story stead before a table
upon which a faro layout was spread.
Mart Boorherm was dealing the cards
and a notorious crook manipulated the
On the right and left of the
soldier two tin
cards.
horn gamblers were
seated, both of whom were stealing
the chips used in betting from the sol-
dier. All except the dealer were deeply
under the influence of hard liquor.
The soldier, observing the presence
of the reporter, pushed several stacks
of chips toward him and shouted “Play
these for me.’ The reporter. acting
quickly on the soldier's request, pushed
the chips to the banker and demanded
a redemption of them. The banker
protested. “It was unfair for an out-
sider to break up a gentleman’s game.”
The reporter insisted on a compliance
with his demand and finally the banker
counted out $450 which the reporter
placed in his pockets, led the soldier t»
the street, called a hack and sent hita
recovered
turne:l
over to the wife on the following day.
It seemed that she had entrusted $1,600
to her husband to be placed in a bank.
to his home. The money
was deposited in a safe and
All had been lost except the amount the
reporter restored to her.
While in the army and en ship board
the young soldier had become addicte !
to the immoderate use of strong liquors
and acquired the gambling habit. His
conduct toward his wife became so un-
bearable that a separation resulted. He
wandered aimlessly and unhappily up
and down the earth for a season. be-
fore death relieved him of his suffer-
Arthur Scott White
ee lee aie
England World’s Most
Orange Eater.
compiled
ings.
Voracious
Figures recently indicate
that England eats more oranges than
any other country in the world. One-
third of all the oranges that are ex-
ported by the lands where the fruit
is grown go to Britain, and each Eng-
lishman eats, on an average, nineteen
pounds a year. In Germany and
France only seven pounds of oranges
a head are eaten annually.
These are some of the facts that
have been unearthed by the Empire
Marketing
one or two of the colonies for help in
Soard. It was asked by
establishing an orange export industry,
and went into the whole question in
consequence.
ee
Our idea of a mean husband is one
who sends candy to his wife when
she’s on a rapid-reducing diet.
—_-.. 2 —___
Before the farmers strike we wish
they’d try house-to-house canvassing
in the city.
4
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June 19, 1929
MICHIGAN TRADESMAN
31
Aggressive Selling As Practiced By
Two Grocers.
(Continued from page 20)
he is justified in extending credit only
if he can show a profit and a conserva-
tive general investment in that direc-
tion. It is up to him to make his
credit investment as sound as that in
tangibles.
Consider the department store. —__—_-
When On Your Way, See Onaway.
Onaway, June 18—The annual
American Legion field day was given
by the Leo. E. Richmond Post of
Onawav on Sunday, Tune 16, for the
benefit of the Post clubhouse and ten-
nis court fund. The morning was
warm and pleasant and the crowd,
from surrounding towns and territory
arrived early. A street parade at 12:36
headed bv the Chebovgan municipal
band and the Petoskey fife and drum
cerps led the long string of cars to fhe
fairgrounds. where all kinds of races.
contests and sports were held. part of
them during a downpour of rain which
hampered the proceedings.
The community was. shocked to
learn of the death of Daniel Mahoney,
Sr., early Monday morning. Mr. Ma-
honey was one of the early pioneers of
Onawav. having been actively engaged
in the lumbering and manufacturing
business since 1898, at which time he
was vice-president and manager of the
Gardner & Peterman Co. Mr. Ma-
honey was the first mayor of Onaway
when it became a city; had been ac-
tive in civic affairs and a highly re-
spected citizen: an organizer of the
Onaway State Savings Bank and a de-
voted member of the Catholic church.
The funeral was attended by many
friends and relatives from outside the
city, including Rev. J. M. Westdorp,
Rev. T. W. Albin, of Cadillac. Rev-
Eustace Faucher, of Big Rapids, Fr.
Felix Vogt, of Cheboygan, Fr. James
P. Flannery, of Grand Rapids.
E. S. Matheson, touring manager of
the Detroit Automobile Club, visited
Onaway last Friday, securing material
for several Detroit papers in the in-
terest of Michigan’s fine resort and
touring advantages. During his stop
in Onaway he collected a number of
views of the numerous places of inter-
est for display in the store windows of
Detroit. Squire Signal.
Business Wants Department
Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word fer each subse-
quent continuous insertion. {tf set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
Inch. Payment with order is required, as
amounts are too small to open accounts.
For Sale Cheap—Used store equipment,
35-foot counter; 12 twelve-foot counters;
5 twelve-foot produce counters; 6 display
eases, floor type; 12 display cases, coun-
ter type; 6 platform scales; 2 grocery ice
boxes; hydraulic lard press; meat grinder;
electric coffee mills; and other articles.
Packers Supply Co., 58 Front Ave., S W.,
Grand Rapids. First building north of
Stowe & Davis Furniture Co. 103
COFFEE SHOP FOR SALE — In a
hustling college town and new oil well
district. We roast and blend all coffee,
peanuts and peanut butter; also confec-
tionery All new fixtures. Will teach
roasting and blending to buyer. Other
business interests reason for selling.
Lamb's Coffee Shop, 203 So. Main St.,
Mt. Pleasant, Mich ‘
For Sale—Restaurant and soda foun-
tain. Everything modern and up-to-date.
Doing a good business. Corner location,
at the intersection of two highways. Ad-
dress H M. Dunlop, 529 McEwen St..
Clare, Mich. 105
FOR SALE—Two iceless refrigerators,
large size; several Dayton and Toledo
seales; turnstiles; Samson truck; meat
slicing machine; electric grinder; blocks;
eutting table; enamel trays; and many
other items used in our recently discon-
tinued food and meat department. Every-
thing in first-class condition, at much less
than their value. Write or telephone the
J. W. Knapp Co, Lansing, Michigan.
106
Wanted —General merchandise or dry
goods in exchange for well located income
property. O. A. Brown, Berkley, Mich.
101
For Sale — Solid oak tables, desks
chairs and other office equipment. Used
only a few months in office of a local
broker. Cheap for cash. On display at
our office. Tradesman Company.
CASH FOR MERCHANDISE
Will Buy Stocks or Parts of Stocks of
Merchandise, of Groceries, Dry Goods,
Shoes, Rubbers, Furniture, etc.
N. D. GOVER, Mt. Pleasant, Mich.
I OFFER CASH!
For Retail Stores—Stocks—
Leases—all or Part.
Telegraph—Write—Telephone
L. LEVINSOHN
Saginaw, Mich.
Telephone Riv 2263W
Established 1909
Consult someone that knows
Merchandise Value.
GET YOUR BEST OFFER FIRST.
Then wire, write or phone me and I
will guarantee your in good American
Dollars to get you more for your store
or plant of any description.
ABE DEMBINSKY
Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich.
Phone Federal 1944.
Buyers inquiring everyday—
32
Late News From the Michigan
Metropolis.
Eight directors were elected by the
members of the Detroit Board of
Commerce at the annual election held
on Tuesday, June 11. The newly elect-
ed directors met June 18 to elect
officers for the ensuing terms. The
directors were elected to
succeed themselves. Clinton F. Berry,
vice-president of the Union Trust Co.;
Louis J. Flint. executive vice-president
of the Citizens’ Committee of Detroit;
C. A. Guilford, treasurer of Crowley,
Milner & Co.; Paxton Mendelssohn,
capitalist, and S. Wells Utley, vice-
- following
president and general manager of the
Detroit Steel Castings Co., and for the
past year president of the Board. The
newcomers on the directorate are:
Roger M. Andrews, publisher of the
Detroit Times; Frank P. Book, of the
Book Estate, and Mason P. Rumney,
vice-president of the Detroit Steel
Products Co. As of the first of the
new fiscal year the Directorate will
comprise‘ the directors elected last
Tuesday, together with F. E. Bogart,
president of Farrand, Williams &
Clark; C. W. Dickerson, vice-president,
Timken-Detroit Axle Co.; John H.
Hart, vice-president First National
,ank: H. William Klare, vice-president
and general manager of Statler Hotels,
Inc.; J. T. LaMeasure, of LaMeasure
Brothers Laundry & Dry Cleaning Co.
Following the death of J. W. Becker
the pharmacy owned by him at 10201
Kercheval was sold to Samuel Krone,
who has assumed management.
The Grosse Pointe Hardware Co.
has moved from 281 Rivard boulevard
to 16915 Jefferson avenue, East, Grosse
Pointe.
The The Red Robin Hosiery Shops,
with stores at 232 W. Grand River
and 36 W. Grand River, has opened
a new David Stott
building, Griswold and State.
store in the new
William D. Mercer, for many years
prominent in Detroit business circles,
died Tuesday, June 12, following a
heart attack. Mr. Mercer was born in
Ontario in 1877 and came to Michigan
with his family while a child. In 1895
he was graduated from the Bay City
high school, going into business upon
his graduation. He was connected in
official capacities with the Buick Mo-
tor Car Co. and the Marquette Motor
Co. In 1913 he became
with A. H. Goss, Detroit capitalist, and
with him bought the Detroit Demount-
able Rim Co., which later was rein-
corporated as the Detroit Carriers &
In 1921 he became
associated
Manufacturing Co.
manager and treasurer of the Kelvi-
nator Corporation and in 1926 he be-
came vice-president, in charge of man-
ufacturing, a post he occupied until ill-
ness forced him to retire about a year
ago. Surviving are his widow, two
daughters, Margaret and Florence, and
a son, Edward, all of Detroit.
The board of directors of the Guar-
dian-Detroit Co., at its regular meet-
ing, June 12, elected Mr. Lehman to
the office of vice-president in addition
to that of secretary of the company.
Mr. Lehman has been secretary since
1926 and continues in the duties of
MICHIGAN TRADESMAN
FE. Parker, Jr., were advanced from
that office. The Guardian-Detroit Co.
is a national investment organization
which, together with Guardian Detroit
Bank, Guardian Trust Co. of Detroit,
Highland Park State Bank and High-
land Park Trust Co., comprises the
Guardian-Detroit group, incorporated.
At the meeting of directors held last
week James T. Whitehead was elected 3
chairman of the board of the High-
land Park State ank and Robert O.
Lord was elected president and direc-
tory. Mr. Lord is president of the
Guardian Trust Co. and the addition
of his name to the official staff of the
Highland Park State Bank is another
step in the unification of the Guardian-
Detroit group of financial institutions.
John C. Grier, Jr., president of the
Guardian-Detroit Co., and James L.
Walsh, vice-president of the Guardian-
Detroit Bank, were elected directors.
At a similar meeting of the directors
of the Highland Park Trust Co., Lord,
Grier and Phelps Newberry were elect-
ed directors.
Earl I. Heenan, attorney and presi-
dent of the Detroit Securities Co., was
elected as a member of the Board of
Directors of the Bankers Trust Co.,
with offices at 205 West Congress.
H. J. Gilles, auctioneer ana general
manager of the Merchants Clearing
House, Jefferson at Randolph, returned
last week from Philadelphia,
he was called on account of the death
of his father, Max S. Gilles. Mr. Gilles
was prominent in Jewish society and
for a number of years preceding his
passing was editor of the Philadelphia
Jewish Chronicle.
C. C. Bradner, humorist and news-
paper writer has become affiliated with
the Campbell-Ewald Co., advertising
For several years Mr. Brad-
where
agency.
ner edited humor columns in Detroit
newspapers and his editorial paragraphs
were copied by newspapers throughout
the country.
Valiquette & Miller is the style of
the new firm which will open soon on
Cadillac Square with a line of floor
A large store is being re-
of the
widely
coverings.
modeled to house the stocks
firm. Mr. Valiquette became
known to the public as general man-
ager of the Summerfield & Hecht down
town store. Mr. Miller was in charge
of the Delray store for the firm. The
Summerfield & Hecht stores were re-
cently absorbed by Weil & Co.
Harry D. Kline, for five years adver-
tising manager of the Continental Mo-
tors Corporation, has joined the Grace
& Holliday advertising organization,
628 Fisher building, and will act as
assistant to the president. Mr. Kline
was formerly advertising manager of
the Corduroy Tire Co., of Grand Rap-
ids, and has served on the staff of the
Chicago Herald and Examiner and the
Chicago Daily News.
According to an announcement by
the foreign trade committee of the
Detroit Board of Commerce, the 5S.
S. Dewstone, the first vessel of a
service to run directly from Detroit to
was loaded in Detroit last
The new service will be oper-
Europe,
week.
ated by the Central West European
Transport Co., with offices at 520 Book
building. The president of the trans-
port company is A. C. McLee. Other
officers are A. D. Hotchkiss, vice-
president; A. J. Haigh, treasurer; H.
Mitchell, secretary, T. C. and Robert
B. Steven are managers. Others on
the board of directors of the company
are Abner E. Larned, George R. Fink,
Norman H. F. McLeod. F. S. Carter
and Paul Weadock.
The Woof Roofing Co. has moved
from 7652 Gratiot avenue to new quar-
ters at 13044 Warren avenue, West.
The Standard Painting & Decorat-
ing Co. is now esconced in its new
home at 8194 Tireman avenue. The
house was formerly located at 13616
Lindwood avenue.
The hardware business at 3426 Has-
tings street has changed the name from
Jacob Rosenberg to Rosenberg Bros.
Alvan Macauley, president of the
Packard Motor Car Co., was re-elected
president of the National Automobile
Chamber of Commerce last week.
Negotians have been completed
whereby the Ainsworth Manufacturing
Co., 2200 Franklin street, will pur-
chase the Joseph N. Smith Co. Both
companies manufacture automobile
parts.
While reading from a story book to
his son who was recovering from an
operation in Harper hospital. n. 6.
Alling, head of the R. B. Alling Co.,
collapsed and was dead before calls
by the son brought nurses and doctors
to him. Mr. Alling was one of the
most popular of the younger genera-
tion of business men and his untimely
end brought sorrow and regret to hosts
of friends and acquaintances all over
the country. He was 42 years old
and resided at 859 Lawrence avenue.
Mr. Alling was born in Gloucester,
Mass., and was a graduate of Amherst
College. He was a cousin of Roger
Babson, the economist, and before
coming to Detroit in 1915 was asso-
ciated with the Babson family inter-
ests in Chicago. For thirteen years
he was owner of the Edison Shop on
Woodward avenue, state distributors
of Edison phonographs. He organized
the R. B. Alling Co., 4490 Cass avenue,
distributors of electric refrigerators, a
year ago. He leaves his wife, Mrs.
Irene Brown Alling; his mother, Mrs.
Annie Alling, of Gloucester, Mass.;
and six children, John 11, James,
Mary, &, Anne, 5, Susan, 4 and Betty 3.
Six new vice-president were elected
by the board of directors of the Union
Trust Co. at its meeting last week.
Those added to the board were Eugene
L. Deacon, J. Monroe, Roney, Law-
rence, J. Toomey, Morse D. Campbell,
Alvin W. Bond and Eugene L. Miller.
Mr. Deacon was formerly vice-presi-
dent of the New Union Building Co.,
and was the officer in charge of con-
of the new Union Trust
Messrs. Roney, Icemey and
Campbell were formerly trust offi-
cers. Mr. Bond was assistant vice-
president and manager of the insurance
and tax department, and Mr. Miller
was assistant vice-president. Earl J.
Publow, Joseph J. Cavanaugh, Thomas
J. Teare, James A. Pierce, George F.
Aldrich, C. Steward Baxter and George
struction
building.
June 19, 1929
assistant trust officers to trust officers.
William B. McNally and William J.
Dickson were elected
presidents, having formerly been as-
sistant secretaries. Thomas L. Patton.
Herbert H. Schoenberg and Lucius A.
Thomas were elected assistant secre-
taries.
assistant vice-
The drug store formerly owned by
William J. Hannert has been sold to
N. J. Kirchberg, who has taken charge.
The business is carried on under the
style of the Pilgrim pharmacy.
Joseph G. Nemethy, vice-president
and general manager of Printers, In-
corporated, and subsidiary companies,
returned this week from a three weeks’
honeymoon tour through the Eastern
states, returning by the way of Cana-
da. Mr. Nemethy, who is widely known
in advertising and art circles, was mar-
ried in New York on June 1 to Miss
Edna Thomas, of Detroit. The well
wishes of their many friends whose
names are legion, have been extended
to the happy couple.
Glen Begole, manager of the hos-
iery department of Edson, Moore &
Co., reports a sales volume increase of
100 per cent. since he has concentrated
his efforts on the Berkshire Mill hos-
iery line for women, more than a year
ago.
Hal H. Smith, who has been asso-
ciated with the Hayes Body Corpora-
tion since its beginning, has resigned
as vice-president and director. Frank
W. Blair, for many
director, retired from the board at the
corporation’s annual meeting. It is un-
derstood that both Mr. Smith and Mr.
Blair have disposed of their stock hold-
ings to New York and Pittsburgh in-
F. W. Hutchings, associated
with Messrs. Smith and Blair, has re-
signed from the Hayes organization,
to take effect July 15.
Carrying out its role of convention
city, Detroit will be host next week to
some 1,200 delegates of the Travelers’
Protective Association from all parts
years a Hayes
terests.
of the United States, meeting here for
the National convention of that organ-
Actually far more than that
number will be here, for many of the
delegates will be accompanied by their
ization.
wives or other members of their fam-
ilies.
Despite the fact that the National
Automobile Chamber of Commerce has
estimated May
cars at 624,000, a decrease of 6 per
cent. under April, there does not seem
to be any change in output -figures at
the Detroit plants, and commitments
for June deliveries of vehicles are es-
pecially heavy.
production of motor
Considerable talk is being heard
about announcements that are expected
One
been an-
nounced and another is expected. There
is also talk about four
speed transmissions. Two companies
are now using this type and another
nray introduce it.
the latter part of the summer.
front wheel drive car has
considerable
As to talk regarding twelve and six-
teen cylinder cars which has been pre-
valent for the last two months, there
has been no development along this
line James M. Golding.
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SLOW BUT SURE STARVATION
Dominance of Chain Store Must Necessarily Result in Impoverishment
of the Community.
I have been accused of many things of which I had no knowledge during the time I have con-
ducted the Tradesman, but one accusation has never been laid at my door—that I have an inordi-
nate love for the chain store. I have fought this menace to legitimate merchandising with all the
vigor I could command ever since the viper showed its head. I shall continue to oppose it as long
as I have any breath in my body, not because it has no good features to commend it, but because
the bad features outweigh the good. Under existing conditions it has but one fundamental theory
—to make money for the owner. Such features as service to the public, duty to the communtty,
and fair treatment to clerks are entirely overlooked by the chain stores in the mad endeavor to
make as much money as possible and get the money so made out of the town in which it is made at
the earliest possible moment. Money made by a legitimate merchant usually finds lodgment in
the local bank and is utilized to assist in meeting the payrolls of local factories, from which it
comes back to the merchant in never ending procession and succession, but no local banker dares
to use the deposits of chain stores in meeting local calls and necessities; because he knows that
such action on his part will force him to either suspend payment or go on a borrowing expedi-
tion day after tomorrow or week after next.
The independent retail dealer sends out of town only sufficient funds to cover his foreign
purchases. The remainder of his bank deposits, which represent the profit he has made in his
store transactions, remain in the bank until invested in a home, devoted to payment on a home
already purchased on time, applied to the purchase of additional home furnishings, needed addi-
tions to his store building, desirable additions to his stock or fixtures or investment in local manu-
facturing enterprises which give employment to home people and thus contribute to the growth
and prosperity of his home town.
The chain store, on the contrary, sends the entire receipts of the store (less rent and wages
paid the store manager and his clerk) to the headquarters of the chain system in Detroit or else-
where, to be immediately transferred to New York, where they are absorbed by high priced
executives and clerks and divided among the greedy stockholders of the organization.
This steady stream of money, constantly flowing out of town every week, NEVER TO
RETURN, must ultimately result in the complete impoverishment of the community. It is a pro-
cess of slow but sure starvation.
This is the strongest indictment ever presented against the chain store—an indictment which
precludes the possibility of a defense, because there can be no defense to a charge of this kind,
based on the logic of events.
This indictment effectually outweighs and overcomes any possible advantage which can be
presented in favor of the chain store, because of its low prices on some lines of goods, alleged uni-
formity in methods and prompt service.
In the light of this disclosure, which no one can successfully contradict or set aside, the con-
sumer who patronizes the chain store, instead of the regular merchant, is effectually destroying
the value of any property he owns in the town in which he lives. placing an embargo on the further
progress of his own community and helping to bring on a period of stagnation in business, real
estate and manufacturing which will ultimately force him to accept less pay for his services and
reduce the level of living he enjoyed under conditions as they existed before the advent of the
chain store. :
The decadence of the town, due to lack of employment and the diversion of all available
capital to the headquarters of the chains in Eastern money markets, will cause a depression in farm
products, due to lack of local demand, which will ultimately result in the impoverishment of the
farmer. He can still ship his wheat to Liverpool, but there will be no local market for perishable
products which must be consumed near at home.—E. A. Stowe in Michigan Tradesman.
ALL RIGHTS RESERVED
Tradesman Company, Grand Rapids, furnishes the above in
: exeulay foem aa follows: 100, $3.73; 500, $7.75; 1.000, $12.75.
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-_ — -— —
$6,800,000
Central Power and Light Company
(A Massachusetts Corporation)
First Mortgage 5% Gold Bonds, 1956 Series
For detailed information regarding these Bonds, attention is directed to the accom panying letter of
Mr. E. B. Neiswanger, President of the Company, from which the following is sum marized:
Central Power and Light Company, incorporated in 1916 under the laws of the Commonwealth of Massachusetts,
now supplies one or more classes of public utility service to a centralized group of 151 communities which are located
in the southern portion of the State of Texas. Electric light and power is supplied to 137 communities, ice to 100, water
to 21, gas to | and street railway service in 2 communities. ‘!he Company serves 51,711 customers with electric light
and power, 247 with gas and 15,393 with water. ‘lhe total combined population of the territory now served is estimated
at 350,000.
The properties now operated comprise electric power stations having generating capacity of 87,500 horse power,
ice plants having daily ice making capacity of 2,52/ tons, and 1,5/3 miles of electric transmission lines. Laredo,
Corpus Christi and Del Rio, Texas, and the rich Rio Grande valley are among the districts where electric service is ren-
dered. Houston, San Antonio and Brownsville are the iargest of the communities served with ice.
SECURITY
These Bonds, in the opinion of counsel, are a direct obligation of the Company and are secured by an absolute
first mortgage on ail of the permanent property, rights and franchises of the Company now owned and on all property
hereafter acquired on account of which additional bonds are issuable under the Mortgage, and are additionally se-
cured by deposit with the Trustee under the Mortgage of all capital stocks and bonds at any time outstanding of the
subsidiaries specified in the Mortgage. The earnings and property values of all the Subsidiaries do not exceed 2!4 ‘"
of the total earnings and property values, respectively, of tne Company and its Subsidiaries.
MAINTENANCE AND RENEWAL FUND
The Mortgage also provides that during each calendar year, the Company shall expend or cause to be expended
by its Subsidiaries an amount of not less than 1212 ‘co of the sum of the gross earnings derived from operation of its mort-
gaged properties and the properties of its Subsidiaries, for (a) maintenance and/or renewals and replacements; (b)
the making of extensions or the acquisition of properties on account of which the Company would otherwise be entitled
to issue additional bonds: or (c) the redemption, the payment or the purchase and cancellation of any bonds issued
under and secured by the Mortgage.
VALUATION
The value of the Company's property, less depreciation, as determined during the years 1922 and 1923 by inde-
pendent examining engineers, plus the actual cost of subsequent additions, is largeiy in excess of the total funded debt
of the Company, to be out-tanding in the hands of the public uson comp.etion of the present financing.
EARNINGS
The Consolidated Earnings Statement of the Central Power and Light Company as now constituted and its Sub-
sidiaries, for the twelve months period April 30, 1929, as follows:
(om Cees $9,038,402.36
Operating Expenses, Rentals, 1axes and Maintenance ~~~~~-~~-~~--~--------- 5 445,535.01
iat Fania F.C. $3,592,867.35
Annual Interest Requirement on the Company’s total funded debt "(including this
ey a $1,273,225.00
Net earnings over 2.82 times interest requirement on funded debt.
MANAGEMENT
This Corporation is a part of the Middle West Utilities system. The management is in the hands of experienced
public utility men whose ability as economical and efficient operators has been thoroughly demonstrated.
Application will be made to list these Bonds on the Boston Stock Exchange.
Price 91 and accrued interest, to yield 5.65%.
E. H. Rollins @& Sons
Founded 1876
GRAND RAPIDS
BOSTON NEW YORK PHILADELPHIA CHICAGO DENVER SAN FRANCISCO LOS ANGELES LONDON
Ali information given herein is from official sources or from sources which we regard as reliable, but in no event are the statements herein
contained to be regarded as our representation.
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