Forty-sixth Year DSA RW FRY BION SG fe ASN B wy BJA8 ic A\R Ry \ ace a ae Y) EN MG Be 4 8 coms) \3 & SSeS OS Sa YAN hess Sf SE SER SORES Z GRAND RAPIDS. WED NESDAY, JUNE 26, 1929 So oY SIT, Se : me C4 CS Number 2388 ay ag gr a TF I TT TT TT - a iin aie iti clita ti al oe ee ae ee ae er er ee ee ee ee ee ST IT IT TE gg eg age” ANCHORED TO THE INFINITE The builder who first bridged Niagara’s gorge, Before he swung his cable, shore to shore, Sent out across the gulf his venturing kite Bearing a slender cord for unseen hands To grasp upon a further cliff and draw A greater cord, and then a greater yet; Till at last across the chasm swung The cable—then the mighty bridge in air! So we may send our little timid thought Across the void, out to God’s reaching hands Send out our love and faith to thread the deep, Thought after thought until the little cord Has greatened to a chain no chance can break, And—we are anchored to the Infinite! Edwin Markham —Flies are Dangerous Kills Insect Pests Standard Oil Company For Use In Your Own Store Newspapers have taught the public to “swat the fly’’ and to combat other in- sects. Many insects spread disease. The public expects care to be taken by all stores that handle food. No progressive retailer can afford to have flies and other insects around when their riddance is so easily effected with KOSAK. Many retailers spray KOSAK in the - evening when their goods are under cover. Others spray whenever insect pests are seen. KOSAK is more eco- nomical to use in gallon and five gallon cans. Prices: 1-gallon can, without sprayer, $2.75. 5-gallon can, including KOSAK Im- proved Sprayer, $10.00. Protect the Little Ones HE above poster in attractive colors will be flashed from the highways throughout the Middle West beginning June Ist. It tells the Kosak story briefly, pictorially. In addition to the thousands of boards carrying this message, there will be street car cards, window dis- plays, and other forms of advertising. When this extensive advertising brings customers to your store ask- ing for Kosak, be prepared to supply them. You profit more by handling Kosak than on any other similar product. If you haven’t our liberal dealer offer, fill in the handy coupon | STANDARD OIL COMPANY (indiana) IG } d il : d ‘ 910 South Michigan Avenue, Chicago, Illinois an mal it to ay. . Please tell me why KOSAK offers the dealer a larger margin of profit than any other insecticide. Please send me _-gallon can of KOSAK. STANDARD OIL COMPANY [Indiana] one LL | General Offices: 910 S. Michigan Ave., Chicago, Ill. ile of Gugisees KOSAK kills flies, ants, mosquitoes, roaches, a ; bedbugs, moths and other insect pests Forty-sixth Year Number 2388 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative : 409 Jefferson, E. UNADULTERATED TRAITOR. The Independent Who Patronizes the Chain Store. “Just why do we consumers trade so much at the chain store and the mail order house?” IT have asked this question to hun- dreds of merchants in the past year or more and always I get the same ans- wer, ‘Because you can save money there!” Perhaps you, as a merchant, would have answered that question the same way. Now, as a consumer who has no connections whatsoever with Main Street’s merchandising, let me put you wise to something that may help you. We consumers do not patronize the syndicates because we save money. We do it because we think we save money. There is a lot of difference, if you know what I mean. But, while I am on this subject— and, considering the fact that I speak with ‘some authority, inasmuch as I am just a consumer—I would like to slip a little hint to the merchant which may hit him hard and “personal.” If so, I assure you that, as my father used to say as he held my nose in one hand and a spoonful of castor oil in the other, “This is only for your own good.” Did you ever stop to think that we consumers do not have to believe one word the syndicates tell us in their advertising in order to be convinced that we should buy our merchandise f-om them? Our biggest proof that the chain store and mail-order house is our best bet in trade lies in what we hear you say, and what we see you do. Listen. Perhaps there is on your Main Street an independent grocery store. Directly across the street is a chain grocery store. You are not a grocer. Perhaps you are a druggist or a cloth- ier or a dry goods dealer or a furniture merchant or a garage proprietor. You may even be a banker. Now, as that grocer stands in his front door, watching the people go into the chain store to trade—people who once traded with him—what hurts him most? He sees the farmer and the farmer’s wife going in there, but that doesnt’ hurt him half so much as some- thing else he sees. He sees the work- ing man and his wife going into the chain store for their groceries—when they have the cash—while they may still owe him a.standing bill. But that doesn’t hurt him half as much as some- thing else he sees. What hits him hard is the fact that he sees the hardware man and his wife, the druggist and his wife, the garage man and his wife, the dry goods mer- chant and his wife—all going into the chain store to trade. Is it any wonder that the grocer becomes a cynio? Can you blame him for saying that loyalty is a farce and co-operation a joke? Can’t you see how he feels about it? And can’t you see that the grocer has a real kick coming on the way his brother independents desert him? No doubt you can, but I can’t! Nine times out of every ten, that grocer hasn’t a kick coming. He is just getting a dose of his own medicine. How come? Well, while he is stand- ing there in the door raving about the other merchants going to the chain grocer for their groceries, let’s take a sneak into his garage. What do we find? Sears - Roebuck’s “All-State Cords” on all four wheels of his car. And a lawnmower sets in the corner bought from Montgomery Ward! Now, this is no Aesop’s Fable, Mr. Merchant. This is a slice of real life, as I find it in every blessed town I hit. What a commentary -on homestrade, written by the very ones who should be first of all lined up on Main Street’s side against these outsiders who come flocking into every community for all the profits they can take out. Let me tell you just a few instances which I have seen with my own eyes within the past month. i In one town, a certain banker was telling me how his bank was being hit because of the depleted surplus of capital through the sending away of profits. He sobbed because the local chain store used his bank only for a relay station, where the manager de- posited this afternoon money which would be drawn on from Grand Rapids or Detroit to-morrow. While I was talking to him, the expressman called, and asked him to sign for two tires from Chicago and a suit of clothes from the Nash Company at Cincinnati. In another town, a grocer was grumbling because his business had fallen off. He had been obliged to partition his store and rent the other half in order to cut down overhead. He had rented the other half to a young man who had just started up in the electrical and radio business; and the grocer was complaining that his tenant was slow on his rent. While we talked, the grocer’s wife called up to tell him that the radio was on the “hummer” That happened in a town forty-odd miles from Grand Rap- ids. Yet, that grocer phoned long- distance to Grand Rapids, to have ser- vice given him on the radio which he had bought from a cut-throat house in I hope that double- crossing piker never gets his rent. again. Grand Rapids. I was talking with a dry goods and millinery dealer in a town in Gratiot county just the other day. Do you know what he said to me? Listen. “I never patronize the chain store for groceries,’ he declared, “Except for a box of maches or a bar of soap for use in the store, and that because they are right next door. But what would you do if you were in my place? The manager of that chain grocery store and the girl working in there as well as the manager’s wife are regular cus- tomers of mine. Yet, not one grocer in this town or one grocer’s wife has been in my store as far as I know, since the first of January, and I have been on the lookout for them. I know where two of our grocers’ wives buy their millinery. They get their new hats in Grand Rapids or Saginaw.” Now, Mr. Grocer, can you feature that? What kind of a sob do you have now for the other merchant who trades at the chain grocery store? Can you show a clean record? I could go on at great length with just such instances. The druggist whose wife bought all her furniture in De- troit—200 miles away—and never gave the local furniture dealer a chance on the business. Yet, she got exactly what he could have furnished her with, at a total saving of $39, plus all freight charges. She just took it for granted that she couldn’t possibly get as good from her local furniture man as from Dee-troit. And other cases just like that—and still more of the same. I run into them six days a week. Upon application, I shall be pleased to furnish any Tradesman reader with the name and address of a neighbor of mine who is a peddler of “ Real Silk Hosiery.” Not so long ago I happened to mention in his hearing that I was going to Newaygo. He was headed the same way and asked for a “lift.” I took him along and pumped him on the way, as I always do men of such call- ings. That is how I get my dope on this hobby of mine. Listen to what he told me, while we drove along: “Why, do you know whom I call dn, exclusively?” he laughed, thinking he was kidding me, knowing as he did that I was opposed to the peddler system of trade, “I only hit the towns and I call only on the wives of the business men. I just dodge the dry goods deal- ers’ wives, but my first job in a town is to find out where all the other busi- ness men live. Their wives are my best prospects. ware men’s wives, bankers’ wives— Grocers’ wives, hard- those are my customers. I seldom fail to land ’em.” Now, gentlemen, I repeat, what more do we have to have as evidence that the chain store, the peddler and the mail-order house are our best bets for If I hadn’t overlooked these petty pieces of tomfoolery on the part of merchants and dug into the facts for myself I should to-day be a bar- gain hunter at any syndicate I could find, and the independent merchants and their wives would be my _ best proofs that I was a wise buyer. As a consumer who has studied the facts and the evidence in the case, [ am convinced that there is no such thing as lasting economy in trading with a syndicate. I am busy con- stantly, trying to secure the co-opera- tion of merchants everywhere in get- ting the message of home-trade across to the public. There is not another issue which threatens such dire catas- trophe to the American public to-day. As a merchant, you should be glad there are some of us fellows hanging around the corners, giving people the truth about this question. The Trades- man is on the firing line for you. I doubt if there is another man in all Michigan who takes the two-fisted stand editorially on your behalf whicl Mr. Stowe takes fifty-two weeks every year. If you are not thankful for the tireless efforts of such men as he, in savings? this critical moment when the economic destiny of America is being decided, I have something to say to you which will not be attractive in print. But if you do appreciate these efforts being made for your benefit; and if you are thankful that there are still men who are fighting your fight in this issue, in the name of sense and com- mon decency, wash your own hands of this contamination which is now giv- ing the lie to so much that we are trying to say for you. Deliver me from arguing home-trade with a public whose merchants are traitors to their own brethren in the anks. The merchant who patronizes syndicates in the retail field at the ex- pense of his brother independents in other lines is a pure, unadulterated traitor, because he is literally giving “aid and comfort to the enemy” in time of war. When the men of Main Street cut out this commercial treason, they will be in a fair way to untie the hands of some of us who are out preaching independent patronage. Until that time, you are inflicting upon us a handicap which we can hardly survive. Perhaps (Continued on page 25) 2 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. The Federal Trade Commission has ordered the Calumet Baking Powder Co., of Chicago, to stop use by its salesmen and demonstrators of the so- called “water glass test,” which is a demonstration of alleged superiority of Calumet baking powder as compared to other competing powders. Use of this test was held to be un- fair competition under the Federal Trade Commission act. Text of the Commission’s order shows that the company is ordered specifically to cease and desist from: Making the water glass test with Calumet baking powder in comparison with any other baking powder. Making the water glass test with an- other manufacturer's baking powder or suggesting that such test be made with another manufacturer’s baking powder. Making any assertion, claim or state- ment that the water glass test in any way demonstrates or determines the carbon dioxide gas strength or leaven- ing efficiency of any baking powder. Making any assertion, claim or state- ment that doughs or batters or like mixtures in which baking powders are used will function in the baking as the foam mixtures function in the water glass test. For twenty years the company re- quired its salesmen and demonstrators to make the cold water glass test be- fore retail and wholesale grocers and the American housewife, also in de- partment stores, in cooking or demon- strating schools, and before bakers and chefs. The cold water glass test for any one baking powder consists of mixing a small quantity of the powder, usually two, three or four level teasponnfuls with an equal quantity of cold water, the mixing taking several seconds. A chemical reaction occurs, differing ac- cording to the acid ingredients of the several powders. To the acid ingred- cause the evolution of leavening ients, which carbon dioxide gas (the agent in baking powder) when com- bined with moisture and bicarbonate of soda, the respondent adds to its powder a minute quantity of dried white of egg or dried albumen. The white of egg, which is 15/100 adds nothing to the leavening efficiency of of one per cent. by weight, the baking powder, according to the Commission’s findings, but causes a film (a minute quantity of soap or glue would bring about the same result) to form over the foam mixture, thereby restraining the escape of the carbon dioxide gas evolved. The mixture of foam resulting from the making of the water glass test in the case of the respondent’s powder, at the end of two minutes or in an even shorter time, rises to the top or over the top of the demonstrating glass and gives the appearance of fine- ly beaten whites of fresh eggs. In the case of powders containing acid ingredients like the respondent’s, and without this added bit of dried whites of eggs, the mixture of baking powder and water will also rise simi- MICHIGAN TRADESMAN larly and will immediately or soon drop back into the glass because of the escape of the gas. In case of powders containing different acid ingredients varying results are obtained. Agents and employes of the Calumet company were found to have stated to customers present at the tests that the several competing baking powders would function in the baking just as they did in the tests, that is, as the foam mixture fails to rise, or after having risen collapses either with or without jarring, so the baked products will fail to rise or collapse or become soggy, if the competing powders are used instead of Calumet. However, the Commission found that the extent to which the foam mix- tures rise in the cold water glass test is not indicative of the comparative leavening strength of powders so test- ed, and statements made by the re- spondent to that effect were held liter- heavy and ally false, deceptive and misleading. For instance the foam Snow King baking powder rises to about one-half the extent that the foam mixture of Calumet baking pow- mixture in der rises in the cold water glass test, yet Snow King baking powder is ap- proximately 15 per cent. stronger in leavening efficiency than, is Calumet baking powder, according to the find- ings. Addition of white of egg to a baking powder does not add to its carbon dioxide strength or increase its bak- ing efficiency, according to the find- ings. The Commission declares that the water glass test is not a test for carbon dioxide or leavening strength, and when made with the powder of the respondent, misleading and deceptive. with competing powders which do or only, is When made in comparison do not contain dried white of egg, the test is misleading and deceptive, ac- cording to the Commission. Representations that competing pow- ders will function in the baking as they did in the water glass test were made by the Calumet company’s agents throughout the country with respect to various competing powders, among which were the following: Davis, Dr. Price, K C, Royal, Rumford, Snow King, Red Front (A. & P. brand), Sea Gull, Aunt Jemima, Hunt’s Perfection, Clabber Girl, Dakota Maid, Monkey and Parrot, Southern Maid, Crystal Pearl, Delecto, Jewel T, Hellick’s Grand Union, Golden Seal, Golden Key, Bob White, Sodarine, Success, Richelieu, Excelo, Good Luck, Golden Rule, Watkins, and Larkin. The respondent alleged that the cold water test was valuable and necessary to protect the retail grocer and the removing deteriorated powders from the grocer’s shelves and the housewife’s kitchen. The Com- mission found no evidence that the test was so used by grocers or by housewives. housewife by On May 24 the Postmaster General fraud against the Blancke Auto Devices Co., Chicago, which was found to be engaged in con- ducting a scheme to obtain money through the mails by means of false issued a order pretenses, representations and promis- es. The following information taken from the records of facts developed by the Post Office Department will be of interest to Realm readers: “The so-called Blancke auto therme for ford cars consists of an aluminum housing intended for attachment to the exhaust manifold of the motor. In- side this housing is a thermostatic rib- bon spring, through the center of which passes one end of a small shaft. The opposite end of this shaft is so designed that it may be attached to the carburetor needle valve. In theory, as the temperature of the exhaust manifold increases, it causes the spring contained in the auto therme to expand. This expansion in turn produces 4 slight twisting of the shaft with con- sequent tightening of the carburetor needle valve to which the other end thereof has been attached. “The so-called Blancke gas control is a spring loaded ball check valve de- signed for attachment to the gasoline line between the vacuum tank and the intake manifold. This device decreases the efficiency of the vacuum tank and introduces additional air to the mix- ture entering the combustion chamber of the motor, thereby theoretically re- ducing the amount of gasoline con- sumed, : r “Samples of both devices were pro- cured from the promotors and for- warded, together with instructions for the installation thereof, to the United States Bureau of Standards for ex- amination and test as to the truth or falsity *of the representations made with respect thereto. A report has been received and is now before me. This report shows that by means of exhaustive and painstaking tests, in the execution of which various scien- tifle measuring including volumetric fuel systems, tachometer, and stop watch, it has been determined that use of the so-called auto therme and gas control as directed pro- duces no increase in fuel economy, acceleration or smoothness of motor operation; no decrease in the minimum speed possible in high gear or in the time required for starting cold motors, and no appreciable effect upon crank case oil dilution, carbon formation or battery strain. The report of the Bu- reau of Standards shows in fact that slightly less economy and speed of ac- celeration were obtained by use of the so-called auto therme than by use of standard equipment, and use of both the so-called auto therme and the gas control resulted in greater rather than lower minimum speed in high gear. “Complaints in evidence in this case show that in many instances no mer- chandise whatever is received by per- sons making remittances for the de- vices herein discussed. A large num- ber of complaints has also been re- ceived from persons who have pur- chased the devices, found them un- satisfactory, and returned them to the sellers without receiving a refund cf the purchase price thereof. A con- siderable proportion of these com- plaints show further that numerous devices, letters, many of which were registered in regard to unsettled transactions, ad- dressed to the Blancke Co. and _ its various officers and agents have been ignored. Michigan housewives are learning June 26, 1929 through bitter experience that it does not pay to invest their money with strangers who come to their doors of- fering merchandise which is not deliy- ered. One of the numerous complaints received recently is in regard to a man claiming to represent the Sanitary Cooking Utensil Co., of St. Louis. He called on several women and took de- posits on a cooking set. The merchan- dise has not been delivered, and the St. Louis Better Business Bureau in- forms us that there is no such organ- ization in that city. The cooking utensil salesmen are getting to be about as great a menace to country districts as the “portrait agents.” We have many reports of women being fleeced by salesmen in this line. Their favorite plan is to in- vite the women in a neighborhood or town to attend a “tea” which is turned into a demonstration of aluminum ware. The result is that many women are cajoled into signing orders for utensils before the party is finished at exorbitant prices. Usually the goods can be duplicated at any store at half the cost. —_+-+—_— Status of the Cigarette Petitions. The Retail Grocers and Meat Dealers State and local offices, 263 and 264 Houseman building, have been busily engaged during the past ten days, co-operating with the jobberss in the securing of signed petitions which will be presented to the Secretary of State, requesting that the question be placed on the ballot at the gen- eral election in 1930. It is my understanding that the Attorney General of the State has instructed the Secretary of State not to accept the petitions when presented, in which case man- damus proceedings will be insti- gated in the Supreme Court to determine whether or not it is the duty of the Secretary of State to accept them. The Michigan State constitution provides that the people shall en- The AMERICAN NATIONAL ° BANK ° Capital and Surplus $750,000.00 One of two national banks in Grand Rapids. Member of the Federal Reserve System. President, Gen. John H. Schouten Vice President and Cashier, Ned B. Alsover Assistant Cashier, Fred H. Travis “f ae i Pane RA ls Rt AEE s June 26, 1929 MICHIGAN TRADESMAN joy the right of referendum on measures passed by the Legisla- ture excepting appropriations to State institutions and money ap- propriated to satisfy a deficit in the public funds and in these two instances only. The money from the cigaret tax is expressly directed to the general fund of the State of Michigan and in the opinion of many reputable attorneys, a referendum will be permissible. It is, therefore, very likely when this issue is presented to the Supreme Court that the Su- preme Court will require the Sec- retary of State to accept the peti- tions and place the question of cigaret tax up to the people at the next general election in 1930. It is not the intent of the writer to offer any defense in behalf of the cigaret smoking habit, but rec- ognizes the individual rights of those who have acquired the habit and is also mindful of the fact that ‘during the war period, the Gov- ernment furnished billions of cig- arets to the soldiers in service and even the moral agencies serving in France sold cigarettes to the soldiers. It is now evident that our State administration purposes to penal- ize the men who served our coun- try so nobly and unselfishly by taxing them on a commodity they were encouraged to use as a stim- ulent during the war period. From a retailing standpoint, the tax is most unjust, as it either com- pells the retailer to affix a stamp on each package before being sold or the jobber must unpack each carton, affix the stamp, re- seal and charge the retailer for the tax and cost of such operation, and which must be passed on by the retailers to the purchasers of same. According to the _ inter-state commerce laws, out of state mail order houses are immune and can engage in the retailing of cigar- ettes direct to the consumer with- out being obliged to affix the state tax, placing all of our retailers at a great disadvantage, as no doubt the cigarettes wi!l be used as lead- ers to encourage sales of other commodities by the mail order houses out-of-state. The National Association of Retail Grocers opened their con- vention Monday, June 24, at Port- land, Oregon, for a four dav con- vention. Michigan is honored with three delegates—Gerritt Vander Hooning, of Grand Rapids; D. L. Davis, of Ypsilanti, and Paul Schmidt, of Lansing. Mr. VanderHooning has been further honored with appointment to the Committee of Rules and Order by President John Coode, of Nashville, Tenn. No doubt a very interesting report will be ren- dered .on his return to Grand Rapids. Herman Hanson, Sec’y. Real friends are those who know vour faults and love you despite your adherence to principles, New Issue 110,000 Shares General Water Works and Electric Corporation Class A Common Stock (No Par Value) Class A Common Stock, the rights of which are subject to the rights of the Preferred Stock, is entitled to cumu- lative dividends payable January 1, April 1, July 1, and October 1 at the annual rate of $2 per share from July 1, 1929 (herein referred to as preferential dividends) before any dividends are paid on the Class B Common Stock, after which Class B Common Stock as a class is entitled to dividends, when and as declared, to the extent of the aggregate amount of preferential dividends for that year or set apart for the Class A Common Stock as a class. Thereafter, the Class A Common Stock and Class B Common Stock participate equally as classes in any further dividends. Class A Common Stock in preference to Class B Common Stock is entitled to receive in involuntary liquidation or dissolution up to $35 per share and in voluntary liquidation or dissolution up to $45 per share plus in either case accrued preferential dividends. Class A Common Stock is redeemable as a whole or in part on any dividend date upon at least 30 days’ notice at $45 per share and accrued preferential dividends. Transfer Agents: The Bank of America National Association, New York; Central Trust Company of Illinois, Chicago. Registrars: Central Hanover Bank and Trust Company, New York; Continental Illino’s Bank and Trust Company, Chicago. The following information is summarized from the letter of Mr. Richard S. Morris, President of the Corporation: COMPANY: General Water Works and Electric Corporation, incorporated under the laws of Delaware, through subsidiary companies, renders electric ilght, power, water, gas and/or other services in 172 com- munities in Texas, Louisiana, Oklahoma, Kentucky, New Mexico, Pennsylvania, Idaho, Indiana. and other states. The combined population of the territory served by said companies is estimated to be 400,000 and the total number of consumers served with the various classes of service is approximately 61,700. CAPITALIZATION: Upon completion of present financing: Auhorized Outstanding * Fifteen-Year 5% First Lien and Collateral Trust Gold Bonds, Series A $5,600,000 314-Year 6% Convertible Gold Debentures Series A __------__-------- * 2,650,000 Meelcrread Stock Cie Ode vate) 2 100,000 Shs.** 42.500 Shs.¥ Common Stock Clacs A (ho par value) = 500,000 Shs.t 110.000 Shs. Common Stock Class B (no par value) {.........._ 500,000 Shs. 300,000 Shs. *Limited by restrictive conditions of the agreements under which they are issued but not to any specific amount. **Includes the shares reserved for conversion of debentures. +$7.00 Series, 32,500 shares; $6.50 Series, 10,000 shares. +Includes 40.000 shares reserved for exercise of purchase warrants attached to shares of $6.50 Series Preferred Stock at $26 per share to July 1, 1932, and $30 to July 1, 1935. There will also be outstanding in the hands of the public $17,760,500 of funded debt and $3,965,000 of preferred stocks of subsidiary companies. CONSOLIDATED EARNINGS: As reported by the Corporation for the 12 months ended March 31, 1929 and adjusted for non-recurring charges and after giving effect to acquisitions (including those present- ly contracted for) and present financing: Gross earnings (including mon-operating income) _..._.._..._..______. $5,294,243 Operating expenses, maintenance and taxes except Federal income taxes) ~------------- 2,536,731 Net earnings before depreciation, Federal income taxes, etc. -------------------- $2,757,512 Anfiual interest and dividends requirements on obligations and preferred stocks of subsidiary companies and General Water Works and Electric Corporation out- Standine in fhe hands of the publie 9 8) 264 875 Baanee ee $692,637 Annual preferential dividend requirements on 110,000 shares Class A Common Stock CERS 16 220,000 The balance of $692,637 is equivalent to over $6.29 per share on Class A Common Stock to be presently outstanding. PRESENT DIVIDEND POLICY: The Board of Directors has determined that, when and as declared and paid, the cash dividends on the Class A Common Stock to an amount not exceeding the preferential dividend of $2.00 per share per annum, may, until July Ist. 1930, and thereafter if the Board of Directors so elect, upon sich notice as the Board may require. be applied to the purchase of additional shares of Class A Common Stock at the price of $24 per share, whichis on the basis of 1/12th of one share of Class A Com- mon Stock per year. PURPOSE OF ISSUE: The proceeds from the sale of this issue of Class A Common Stock will be used in connection with the acquisition of additional subsidiaries, to reimburse the Corporation in connection with additions and betterments to its present subsidiaries and/or for other corporate purposes.’ MANAGEMENT AND OWNERSHIP: The direct operation and management of these properties con- tinues to be supervised from Forth Worth, Texas, by men of long and successful experience in the manage- ment of public utility properties. The American Equities Co. owns, among its other utility investments, a substantial interest in General Water Works and Electric Corporation Class B Common Stock. Listed on The Chicago Stock Exchange Price $26.75 Per Share, flat All legal details in connection with the issuance of this stock will be passed upon by Messrs. Chadbourne, Hunt, Jaeckel & Brown, New York, and Mr. Frank B Block, Chicago. It is expected that Temporary Stock Certificates will be ready for delivery on or about July 1, 1929. E. H. ROLLINS & SONS Founded 1876 GRAND RAPIDS PHILADELPHIA CHIGAGO DENVER LOS ANGELES LONDON The information and statistics herein contained are not representations by us, but have been obtained from official sources, or sources which we believe reliable. BOSTON NEW YORK SAN FRANCISCO 4 MOVEMENTS OF MERCHANTS. Marshall—J. L. Dawson succeeds G. A. Anderson in the grocery business. Vicksburg—W. H. Armintrout has sold his grocery stock and meat mar- ket to Russell Swihart. Lansing—The Western Auto Supply Co. has engaged in business at 225 North Washington avenue. Detroit—Thomas Cherniak has sold his grocery and meat market at 2442 Casper avenue to Eli Szep. Escanaba—E. A. St. Martin has opened Elmer’s grocery and meat mar- ket at 430 South 13th street. Detroit—The Family Creamery, 9025 Gardoni avenue, has increased its cap- ital stock from $25,000 to $175,000. Nashville—The Co-Operative Cream- ery has completed the work of modern- izing its plant and opened it for busi- ness June 22. Lansing—The Home Appliance Co., Robert Rodway manager, opened for business this week at 310 North Wash- ington avenue. Dafter—Arthur Mallien has opened the Dafter Cheese Factory. It is lo- cated in the McLaughlin building and is modern in every detail. Dearborn—John Dasko, who is in the grocery and meat business on Michigan avenue, has opened a branch market at 5105 Chase road. Linden—The Linden State Bank has been incorporated with an authorized capital stock of $25,000, all of which has been subscribed and paid in in cash. Tonia—L. Levinsohn has purchased the stock and store fixtures of the Allen Bros. Department Store and is conducting a closing out sale on the premises. Kalamazoo—Lewis J. Field, proprie- tor of the Field Electric & Furniture Shop, 1319 South Westnedge avenue, has opened a branch store at 127 North Rose street. Marquette—Juneau & Anderson are the proprietors of the meat market which was formerly owned by Ander- son & Mellin. Mr. Juneau having pur- chased the interest of Mr. Mellin. Saginaw—The U. S. Cut Rate, Inc., 413 Genesee avenue, dealer in clothing, camp equipment and sporting goods, has been incorporated with an author- ized capital stock of 12,000 shares no par value, $12,000 being subscribed and paid in in property. Hamtramck—The P. M. Wholesale Grocery Company, 2967 Council street, has been incorporated with an author- ized capital stock of $50,000 common and $15.000 preferred, of which amount $25.000 has been subscribed, $2,089 paid in in cash and $4,220 in property. Niles—E. A. Godfrev, Inc., has been incorporated to deal in hardware, paints and roofing, with an authorized capital stock of $40.000, $20,000 of which has been subscribed and paid in in cash. Benton Harbor—The Brammall Sup- ply Co., 200 Water street. dealer in heating, plumbing and mill supplies, has merged its business into a stock company under the same stvle with an authorized capital stock of $28.000, a'l of which has been subscribed. $4.000 paid in in cash and $14,000 in property. Lansing—Gross Bros., 321 North Washington avenue, have merged their MICHIGAN TRADESMAN plumbing, heating, refrigerators, etc., business into a stock company under the style of Gross Brothers, Inc., with an authorized capital stock of $25,000, $16,010 of which has been subscribed and paid in, $10 in cash and $16,000 in property. Adrian—The Moreland Brothers Co. has consolidated with the subsidiary corporations, the Southern Oil Co. and the Gasoline Service Cor- poration under the corporate name of Moreland Oil Corporation. There is no substantial change in management or financial interest. The company is one of the oldest in the State. Carson City—The State Bank cf Carson City has completed extensive Michigan remodeling operations and building im- provements, and a formal opening took place Saturday, June 15, with large at- tendance of friends and patrons of the institution. Souvenirs were presented to all visitors. modious and up-to-date, and the new equipment has latest features. This bank has occupied its present location for the past forty-one years, having Edward C. Cum- mings, father of the present president, Ira Cummings. It was made a state bank in 1887 and was the first state bank in Montcalm county. The building is com- been founded by Manufacturing Matters. Detroit—The Frazer Paint Co., 2475 Hubbard avenue, has increased its capital stock from $250,600 to $300,000. Detroit—The Majestic Tool and Mfg. Co., 5620 Poplar street, has in- creased its capital stock from $15,09° to $20,000. Lapeer—The Whetstone factory has been sold to A. V. Wiggins and Mor- ton L. Jones, both of Rochester, who plan to use the factory in making small tools. Muskegon—The Muskegon Piston Ring Co., 55 North Terrace street, has increased its capitalization from 66,000 shares no par value to 126,000 shares no par value. Lansing—The Michigan Aero-Engine Corporation has been incorporated with an authorized capital stock of 10,000 shares at $1 a share, $1,002 being sub- scribed and paid in in cash. Detroit—-Brezo Laboratories, Ince.., manufacturing laboratory, 8594 Russell street, has been incorporated with an authorized capital stock of $10,000, all of which has been subscribed and paid in. Detroit—The General Awning Co. 1510 Gratiot avenue, has been incor- porated with an authorized capital stock of $3,000, of which amount $1,- 200 has been subscribed and paid in in cash. Detroit The Shatterproof Co., 151 South Waterman avenue, has been incorporated to deal in laminated glass, with an authorized capital stock of 50,000 shares at $1 a share, $25,000 of which has been subscribed and paid in in property. Detroit—The Forging & Casting Corporation, 500 C. P. A. Bldg., has been incorporated with an authorized capital stock of 250,000 shares at $10 a share and 60,000 shares no par value, $28,500 of which has been subscribed and paid in in cash. Mt. Clemens—Location of another Glass new industry, the Michigan Stamping and Rolling Co. is announced. It will occupy the Kelso plant in the rear of the National Candy factory. The product of the new industry will ve stampings, rollings and dies. Detroit—The Renner Manufacturing Co., 1341 Adelaide street, has been in- corporated to manufacture chemical, toilet and household preparations, with an authorized capital stock of $100,000, of which amount $29,660 has been sub- scribed, $29,600 paid in in property. Detroit—The Service Soap Co., 125 West Nine Mile Road, has been incor- porated to manufacture and sell soap and cleaners, with an authorized cap- ital stock of $50,000, of which amount $35,000 has been subscribed, $5,000 paid in in cash and $20,000 in property. Traverse City—F. H. Burkhart & Son have merged their fruit canning and preserving business into a stock company under the style of the Burk- hart & Son Packing Co. with an au- thorized capital stock of $25,000, all of which has been subscribed and paid in in property. Jackson—The A. D. Aikins Machine Co., 111 Damon street, designer and manufacturer of tools, has merged its business into a stock company under the style of the Aikins-Chase Company, with an authorized capital stock of $25,000, $5,400 of which has been sub- scribed and paid in in cash. Adrian — Adrian has acquired a promising new industry, the Titan Electric Co. of Butler, which has pur- chased the factory erected by the Adrian Improvement Co. The Titan company manufactures tlectric motors, generators and specialties and will em- ploy thirty people at the start. Detroit—The Koestlin Tool & Die Co., 3601 Humboldt avenue, has merged its business into a stock company un- der the style of the Koestlin Tool & Die Corporation, with an authorized capital stock of $800,000, $300,000 of which has been subscribed and paid in, $25,000 in cash and $275,000 in prop- erty, Detroit—The Rhodes Metallic Pack- ing Co., 2051 West Lafayete Blvd. has been incorporated to deal in pack- ing and lubricating materials with an authorized capital stock of $150,000 preferred and 100,000 shares at $1 a share, of which amount $237,000 has been subscribed and $150,000 paid in in cash. . Monroe—Announcement of the man- ufacture of a two-way hydraulic shock absorber by the Monroe Auto Equip- ment Co. is made. It is the plan to get the new product under production about July 1, and several equipment contracts now are pending, which ‘f closed, will necessitate a 25 per cent. increase in the working force of 440. Adrian—Announcement is made by the Andrix Lock Nut Co. that it has purchased the entire stock and equip- ment of the Flint Novelty Co. and is moving it to Adrian. The Flint con- cern has been making a varied line of novelty merchandise in Detroit and Flint and has been seeking to con- solidate its plant in one location. The new line of manufacturing is to be conducted on the second floor of the Andrix Lock Nut Co.’s plant and will necessitate the hiring of about thirty June 26, 1929 additional employes within the next thirty days. Considerable expansion of business of the Flint Novelty Co. is planned. ——_+ +. When On Your Way, See Onaway. Onaway, June 25—The Clark Hotel, Robert Clark, proprietor, is receiving a new coat of paint, freshening up the entire building and making it equal in appearance to any hotel in the city. This hostelry is daily gaining popular- ity, both for regular and_ transient patronage. A traffic signal has been placed at the intersection of State and South Pine streets, a busy corner at certain portions of the day. This will be of- ficered by State police and_ specially appointed officers. Clifford Schlienz has replaced his store front with new plate glass to re- place the front recently demolished when the funeral car belonging to E. K. Shistum became unruly and forced an entrance full steam ahead. C. W. Bahel, druggist, has _ re- painted his store front. Wonderful what a difference in appearance a little paint will make. Through the combined efforts of the Chamber of Commerce and the City Commissioner a new public drinkinz fountain is being placed on the corner near the State Savings Bank. One more improvement. The Community Council is sponsor- ing a general burdock and weed mow- ing campaign, to be carried out through a crusade composed of a committee in each block and section of the city. Jake Wilson has already completed his section ahead of time and it remains to be seen who will be the prize win- ner during the contest. An awful fuss apparently is being made over the work that is being done by beavers in this vicinity. It would appear that land values nave recently become extremely high, judging by the charges made against these little ani- mals. A few acres of heretofore worth- less land is now considered very valu- able because the beavers have flooded it. What destructive little animals! Everything is being laid at their door! Breeding places for mosquitoes and ail such. Never heard of mosquitoes prior to this. If the industrious little beav- ers were guilty of destroying one hundredth part of the timber which human beings are guilty of through carelessness and improper methods there might be some grounds for com- plaint. A harmless little animal which is willing to work diligently and propagate valuable fur-bearing prod- ucts should be entitled to receive, free of cost, all the poplar bark that he can consume and sufficiént material for a home. Squire Signal. ——_~~-.___ Enemy Acknowledges Our Awakening Aggressiveness. Chain Store Service, of 180 North Michigan avenue, Chicago, Il, a cor- poration organized to give advice and help to chains, has issued a pamphlet to the various chains. In it they say: “The turning point in chain stor? merchandising has been reached. Ti: day of easy sales and easy profits ha: gone, never to return. “Competition, brought about by the multiplication of chain stores (together with the ever-increasing aggressiveness of independent stores) is becoming keener, more intens‘ve day by day!” —_»+-+-___ Four New Readers of the Tradesman. The following new subscribers have been received during the past week: Geo. M. Coggins, Grand Blanc. Lepley-Wilson, Greenville. Guy Kinsel, Grand Rapids. Hyman Hoffman, Grand Rapids, oon } SRE ESO eee June 26, 1929 MICHIGAN TRADESMAN Essential Features of the Grocery Staples. . Sugar—Jobbershold cane granulated at 5.55 and beet granulated at 5.35. Canned Fruits—For some time brok- ers here have found difficulty in locat- ing good assortments of canned fruits to fill orders for local and out-of-town distributors, but recently the situation has become even tighter, and prices have firmed up considerably. This week the market in this line is stiffer than last week’s from a resale point of view, and apparently holders are of the opinion that what they hold, no matter how small a quantity, will be more valuable later on. The present situa- tion on fruits certainly appears strong, both for remaining spot stocks and for new packs. Growers on the Coast have had very high ideas on raw fruit, and while it is felt by some that they are too high, it is also felt that owing to crop conditions it is going to be difficult to secure a reduction. An un- expected advance on pears in the Northwest has taken place in the last ten days. The California Pear Grow- ers’ Association has named its prices to canners on the 1929 crop, which are exactly double last year’s prices. Peach prices have been put at $80 a ton for No: 1 fruit and) $50 for No. 2. Last year the canners accepted only No. 1 fruit and paid the growers $20 a ton. On account of these high prices on raw fruit, many well-posted authorities are of the opinion that opening prices on 1929 pack will be materially ad- vanced over last year’s opening. How- ever, there is some disagreement on that subject, and it is still an unknown quantity. Canned Vegetables—The market on canned vegetables has been quiet, and this week finds nothing new in the way of buying activity. Tomatoes are firm and fewer offerings are available now than a few days ago. Prices are not altered and the market strongly favors the seller. Corn and peas hold fairly steady and buying only fair. continues Dried Fruit—Peaches are strong at higher prices and a fair volume of buy- ing is reported at those levels. Bul- lish reports continue to come from the Coast regarding crops and future mar- ket prospects. Prices have been named on 1929 fruit by some packers, but few local operators are paying any atten- tion to them as the majority of the California concerns have not yet issued their lists. Apricots have also been offered by one or two packers, but most are holding off. When they are formally announced a good high range will undoubtedly prevail on both of these commodities, as packers have been forced to pay big prices to grow- ers on account of short crops. An average sized yield of apricots is ex- pected to turn out this year, for al- though the growing crop was seriously damaged by the frost in April a tre- mendous tonnage was in prospect at that time. High raw peach prices have had a bullish effect on all dried fruits, as well as canned, and may be the cause of a high market this season on the entire list. The 1929 crop Oregon prune prices were announced last week and while they were lower than some local operators had expected, they had no direct effect on the spot market. A heavy crop in Oregon is reported. Currants continued firm last week, but movement was slow. Stocks on hand are now down to a very low point. Pears are in limited supply, but as de- mand is not pressing, the market re- mains unchanged. Figs are scarce and prices are firm. Dried apples are not wanted to any extent and spot prices are steady, with stocks in State pack- ers’ hands limited. Dalmatian cherries are reasonably steady in price but there is little request for the item. Canned Fish—Sardines continue to meet with only limited attention and the best qualities are in short supply. Maine fishing reports have so far been very unsatisfactory, although packers in certain district have had better luck than those in others. French and Portuguese packs have been poor and prices are expected to rule high this year owing to increased Reports on packing costs. There cre only small stocks of Japanese crab available, which continue to bring full prices. Very little new pack is being offered. There has been a fair enquiry for salmon at steady prices but summer demand has been unusually slow in getting started this year. There are very few weak sellers in this market and the tone of the market in the West is strong with packers reporting a well sold condition. Statistically, the market appears to be in a sound condition, carryover of reds being estimated at 244,709 cases less this June 1, than at the same time last year, and cohoes at less than half the amount on hand on June 1, 1928. A smaller pack of reds is anticipated this year than last while a good pack of pinks is expected. Nuts—The situation on nuts in the shell is practically the same as it was a week ago, with the trade showing a great deal more interest in new crops and future offerings than in spot busi- ness. Brazil nuts were weakened a little by the early issuance of future prices, but the local market for this nut can be described as steady and in a healthy condition. Shelled nuts have also been moving slowly, with the man- ufacturing trade only coming into the market when supplies are required to fill immediate requirements. Stocks are small in all nut meats, and the tone of the market is firm throughout the list. Salt Fish—The trade is expecting first arrivals of new Norway summer mackerel to reach this market about the second week in July. One shipment of spring Irish mackerel arrived some time ago, selling readily. The fish were described as good in quality. The first cured American mackerel was reported the other day, when Cape Shore mac- kerel arrived in Boston last week. The quality of these fish was fair. The spot market on all salt fish is firm in tone, and offerings continue very limited. There has been no important fluctua- tions in prices. Sauerkraut — Bulk kraut is moving slowly. Canned is moving slightly bet- ter, with prices well maintained. Cab- bage crops all over the country are being set, and a small increase in acre- age is expected. Weather conditions have been seasonably favorable. Vinegar—Sales have been picking up somewhat during the last few hot days, as salads are being more generally eaten. The spot market is steady, with prices unchanged. es Review of the Produce Market. Apples—Harvest, $3.50 per bu. Asparagus—Home grown, $1.10 per doz. bunches. Bananas—6%2@/7c per Ib. Beets—Home grown, 60c per doz. bunches. Butter a week ago. Jobbers hold prints at 44c and 65 lb. tubs at 43c. Butter Beans—30 Ib. hamper from Texas, $4: Climax basket, $1.75. Cabbage—New from Texas, $1.65 + The market is le lower than per 60 Ib. crate. Cantaloupes—California stock is held as follows: ssimbes, 49 22 us $5.50 metas 96 2. 2... be 25 Carrots—Home grown, 40c per doz bunches. Cauliflower—$3.50 per doz. for Calif. Celery—Florida commands $1.20 per bunch or $6 per crate; home grown— rather small in size—is now in market on the basis of 70c per bunch. Cherries—$3.50 per box for Calif.; $4 per 16 qt. crate for home grown, Cocoanuts—90c per doz. or $7 per bag. Cucumbers—$8.25 for 2 doz. box fancy; $3.50 per bu. Dried Beans—Michigan jobbers are quoting as follows: Ct Pea Beans 0 $9.00 Ineht Red Nidney _..- --______ 8.80 Dark Red Kidney __..-...-___-_ 9.00 Eggs—The market is le higher than a week ago. Jobbers pay 29c per doz. for fresh candled stock. Egg Plant—l5c apiece. Garlick—23c per Ib. Green Corn—35c per doz. Green Onions—Shallots, 40c¢ per doz. Green Peas—$3.25 per bu. for home grown. Green Peppers—60c per doz. Lemons—Ruling prices this week are as follows: SO Sunkist 8 $8.50 O00 Saumict 8 8.50 ag) teed Bar 8.50 S00 Red Balk 2 0 8.50 Lettuce—In good demand on the fol- lowing basis: Imperial Valley, 4s and 5s, crate $5.50 Imperial Valley, 6s .-_---__ 5.00 Garden grown, per bil. _-________ 1.10 Limes—$1.25 per box. Mushrooms—65c per lb. Oranges—Fancy Sunkist California Valencias are now on the following basis: Vo Gee ae renee $7.25 ee, 7.25 ee 7.00 es ee 6.50 oe ee) 5.75 — LULL 5.00 ee 4.50 a 4.00 Onions—Texas Bermudas, $2.25 per crate for yellow and $2.50 for white. Parsley—$1 per doz. bunches. Pieplant—Home grown is now in market, commanding $1.25 per bu. Plums—$3.50 per 4 basket crate for Calif. Potatoes—$5 for Virginia stock. Poultry — Wilson & Company pay as follows: Heagy fowls -222000. 3 23c biokt fowls = 20¢ Eleavy Broilers 2. 2 30¢ Eieht Broilers .-.. 2. 20c Radishes—20c per doz. bunches. Spinach—$1 per bu. Strawberries—Home grown, $1.75@2 for 16 @t. crate. $2.75 per hamper Sweet Potatoes for kiln dried Jerseys. Tomatoes—$1.40 for 6 Ib. basket from California; four 6 lb. basket crate from Texas, $2. Turnips—75c per doz. bunches for Florida. Veal Calves — Wilson & Company pay as follows: Raney 2\c God l7e Medium (9208 l4c Poor 60 10c¢ Watermelons—40@50c for Florida grown. —__+ +. _____ Gabby Gleanings From Grand Rapids. Grand Rapids, June 25—The Dawn Donut Co., 1011 Grandville avenue, has been sold to Floyd Cole and Cecil Everett, both of Battle Creek, who will continue the business under the stvle of Cole & Everett. John H. Millar writes Gabby as fol- lows regarding his recent hospital ex- perience: “I was taken to the hospital on the morning of May 4, operated on successfully on May 8 by Dr. R. J. Hutchinson and was brought home May 29. I am still convaselscent. waiting for nature and time to heal the incision, and will need to be care- ful for some time. This being forced to stay quiet gives me opportunity to become acquainted with books which have been in the house, unread and neglected for years, and reading, eat- ing and sleeping seem to be all there is for me to do. I look for the Trades- man each Thursday. Same w’s brough’ to me while at the hospital and onc day Dr. Hutchinson glanced through one and read the editorial on our new city manager. He remarked to me, ‘How can Mr. Stowe dare to come out so strong?’ ” ee A Washable Silk. A new kind of silk, called “spun silk,” is now being put forward which may simplify the problem of wearing silks the year round. It has been tested by a research committee of the Silk Association and found to behave unusually well in laundering, retaining both its color and its shape without requiring especially expert care. It is now to be seen with gay printed de- signs, in dainty pastels or woven as rough shantungs, pongees or_ soft piques. ——-e.-e-a——————— See Trend To Cut Glass. Confidence that cut glass ware is due for a return to popularity has been growing among manufacturers in the trade, who are planning to rehabilitate departments which were dropped when the demand for such glass diminished. While they see a distinct trend among consumers towards cut glass, manu- facturers are not as pleased with the developments as they might be be- cause of the difficulty of locating fac- tory heads trained in the work. . MICHIGAN TRADESMAN June 26, 1929 CONSUMER PACKAGES. Every Grocer Should Advocate Sim- plification in Sizes. While simplification, the act of ren- dering more simple or more intelligible, has been’ advocated in theory for some time, it has been more constructively brought into prominence and use since our new President, Herbert Hoover, became an active power in National affairs. During the kaiser’s war, as Food Administrator, with his simplified methods of distribution, he not only expedited the shipment sof food ‘n such a way as to avoid decay and de- terioration, but also saved millions of dollars in the efficient handling of food and money. Later, simplification spread into the We no longer have our homes picture home. overcrowded with furniture, frames, heavy carpets and bulky room- taking household necessities. It has been a great success in the home, re- ducing household labor over 50 per cent., giving the housewife more time with her children and enabling her to attend many social and other affairs, not permissable on account of house- work, before simplification became in vogue. It then spread to wearing apparel, saving in material and labor, which statistics show has improved the health and habits of our citizens. As Secretary of Commerce, with the assistance of the Department of Sim- plified Practice, Mr. Hoover induced 102 lines of business voluntarily to sim- plify their sizes and varieties from 39 to 90 per cent., thereby saving to the public over $600,000,000 per year. Unfortunately, it was only in the past few years that the food industry took up the question of simplification very seriously. Seven years ago, in Washington, Secretary Hoover called together a conference of manufactur- ers of food shipping containers, whole- sale and retail food and specialty manufacturers—in fact, every- one interested in this class of mer- chandise—to arrange for a voluntary simplification of the shipping contain- ers. At that meeting ope of our local retail secretaries advocated not only the simplification of the shipping contain- ers, but to go a step further and sim- plify the size and varieties of the con- grocers, sumer containers. At first there was a decided opposi- tion to simplification of the sizes and varieties of the consumer containers, but this opposition is gradually dis- appearing and during the past year or so, four simplified practice recom- mendations have been promulgated. The paper bag industry reduced their Vegetable sizes to varieties about 25 per cent. shortening from thirty-five eleven. Salt packages were also re- duced. At the request of the National Pre- servers Association, a general confer- ence of representative manufacturers, distributors and users of glass contain- ers for packing preserves, jellies and apple butter, convened at Cleveland, Ohio, on Sept. 18, 1928, under the auspices of the Division of Simplified Practice in conjunction with the con- vention of the National Preservers As- sociation, and the following reductions were recommended and adopted: Pre- serves from thirty-six sizes to eight; apple butter from six to four. And now the olive packers have de- cided that there are too many varieties of bottles used for packing their prod- ucts and have asked for a simplifica- tion program. The pickle industry have also asked for a program. California has taken the lead in ship- ping container standardization in the act known as the “California Fruit, Nut and Vegetable Standardization Act of 1927.” Its purpose is to pro- mote the development of the California fruit, nut and vegetable industry in the state, interstate and foreign markets. to establish standards and standard containers for certain fruits, nuts and vegetables specified therein and to pre- vent deception in package marking and sale of these products. It would be of great advantage to grocers if every state in the Union would similar legislation and endorse the same. But the effective- ness of the California Act has been greatly reduced due to the fact that other than standard containers are permissible, if marked irregular. Our California grocers would do a great service to have this irregular clause stricken from the act. There are many ways in which con- enact tainer simplification programs under the co-operative procedure of the Di- vision of Simplified Practice could be of help. At a general conference held in St. Louis on May 16 definite dimen- sions were established for staves, head- ing and bilge of tight cooperage for the 5-10-15-30-45-50-57-58 gallon sizes. These barrels and kegs are used for fruit juices, vinegar, pickles, kraut bev- erages, edible oils, etc. The standards adopted by the conference, if accepted by the industry, will reduce the variety in dimensions and capacities by at least 90 per cent. The department is also co-operating with the grape growers to have a uni- form size of grape lugs to be applied in all states. In conjunction with the committees of the National Cannezs and the Wholesale Grocers, a simpli- fied practice recommendation for tin can dimensions and capacities will no doubt materialize in the near future. It is also in touch with the Association of Pacific Fisheries regarding the sim- plification of fish containers, sardines, salmon, etc. An effort is being made, with the co-operation of the different fruit growers in the Northwest, to re- duce the eighteen varieties of pack- ages to three. Food manufacturers groups are be- ginning to appreciate the great inher- ent advantage for their industries in the adoption of size standards for food containers. There has often been a misunderstanding of the meaning of this movement toward uniformity in packages. Some big manufacturers have felt that they lost their identity and suffered some commercial dis- advantage through the adoption of standard sizes. This fear is gradually being dispelled for the very good rea- son that the adoption of container sizes under the co-operative procedure, with the Division of Simplified Prac- tice and the Food Organizations, is FLAVOR Makes KELLOG’S the Largest Selling CORN FLAKES CORN FLAKES Kellogg originated corn flakes. No imi- tator has ever equalled that original good- ness. So year after year, Kellogg’s climb still farther away in popularity. Far and away the world’s largest-selling ready-to- eat cereal! Suggest Kéllogg’s Corn Flakes with every sale of fresh or canned fruit. Tie-in your store displays with the intensive national advertising and merchandising campaign. co FLARE: see Coat Ly dhesy 3) Hain conn [met OCaaes HAVE YOU Protected Your Life Insurance? By arranging a Life In- surance Trust, you can afford your family the fullest possible benefit from your insurance funds. CIML’O GRAND RAPIDS TRUST CoO. Grand Rapids, Michigan Aaganennadaenate test eee: pe reen tui ' i ' eo ee gia ps goers pene — — June 26, 1929 carried forward only when the indus- try itself takes the initiative and reach- es substantially unanimous agreement. We retail grocers throughout the land, for our mutual benefit, should interest ourselves more thoroughly in simplification. How can simplification be of assistance to retail grocers? Suppose, as an example, the baking powder manufacturers would reduce their sizes from seven to three—hav- ing equal numerals of a pound—and no in-between sizes—and all other manufacturers did the same with thei- brands. We would all sell the same amount of goods and it wou'd result in all grocers having the regular stand- ard size packages, the only difference being in the quality and price. Being relieved of the in-between sz?s, our inventories would be almost cut in half, leaving the unused capital for other channels. Having standard sizes and shapes will relieve the manufacturers of the added cost of extra dies and molds re- sulting in the saving to the consumers of more hundreds of millions of dol- lars. This can be based on the report of one bottle company, which estimated that the extra cost of special sizes, for dies and molds was $900,000 in five years. If one bottle company has such a large estimate, how much more can be added to this amount by all the other container manufacturers? Every retail grocer in this country should advocate simplification of the consumer packages. It will increase turnover, produce more selling and in- crease profits. Henry Lohmann. ee Recent Business Changes in Indiana. Anderson—C. F. Kinley has taken over the meat market of L. Striker at 22 West 8th street. Bloomington—J. B. Dillman has sold his grocery stock and meat market on West Second street to Charles Pogue. Bluffton—Gerald Moore has pur- chased the grocery stock and meat market of J. Moon & Son. Claypool—Bloom & Hatfield, who are in the general merchandising and meat business here, have purchased the grocery stock of C. I. Tully and will combine both stores. Evansville—The Adler Food Shoppe has been opened at 225 South Third street. Frankfort—J. W. King has sold his grocery stock and meat market on South Jackson street to V. A. Pruitt. Greensburg—Martin & Kirkpatrick have taken over the Sel-U-Mor meat market from John Menzie. Indianapolis—R. O. Peters has open- ed a grocery and meat market at 3927 East 10th street. Kokomo—Sam Scorentino will make some improvements to his grocery and meat market at 1218 East Vaile avenue. Marion—James Albert Clouster, pro- prietor of a grocery and meat market here, died at his home. Martinsdale—Charles C. sold his grocery stock and meat mar- ket on West Pike street to Harry Platt. Oolitic—A meat market will be opened by Wm. Defford. Hobart—Harry Livingston recently suffered a water damage to his hard- Hicks has MICHIGAN TRADESMAN ware stock, due to a fire in adjoining building. La Porte—Sonneborn-Kent Co. has succeeded Sonneborn’s Sons and La Porte Supply Co. in the hardware busi- ness, Vevay—Clyde L. Culbertson has opened a hardware store. Batesville — John Schmocker suc- ceeds Geo. Stuewing in the hardware business. —_.>>__—_ Health is the basis of all success. We now invite you to inspect the finest cold storage plant in America. We have Charles A. Moore Ventilating System throughout the building enabling us to change the air every seven hours. We also carry a complete line of fresh fruits and vegetables at all times. Won’t you pay us a visit upon your next trip to Grand Rapids. ABE SCHEFMAN & CO. COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS Gie MARTIN-SENOUR © c SS, [OUTSIDE WHITE) oe Rv MARTIN-SENOUR 8° PIONEERS OF PURE PAINT HE PRINTED FORMULA ON EVERY CAN YOUR BEST SALES ARGUMENT The Government Pure Food Law compels canners to tell on the label what's in the can. Likewise, it is the policy of The Martin-Senour Company — fearlessly and without compulsion — to print the formula of its paint on every label. That is, and always will be, your best sales argument — protection and profits for both you and your customers. That you may demonstrate to your complete satisfaction the genuine value of Monarch 100% Pure Paint, let us send you, free of charge, a full pint can. We want you to test it freely —- for purity of whiteness, hiding and spreading capacity, easy working qualities, etc. Today, thousands of Martin-Senour dealers are satisfying customers and securing repeat business because Monarch 100 % Pure Paint offers the greatest paint value on the American market. You can only expect to measure true paint economy by the materials from which the paint is made. Scientific research and the test of time have conclusively proven that only pure carbonate of lead, pure zinc oxide, pure linseed oil, pure turpentine and turpentine drier and the necessary pure coloring matter can produce a paint such as Monarch 100% Pure. teration or substitution. you this free can and full particulars about Sales System. ‘1007 There can be no adul- Let us send Name ~~~~~----~----------------- Aeleeess Successful Weige the Martin-Senour FOR DEALERS THE MARTIN-SENOUR CO. 2520 Quarry St., Chicago, Ill. Gentlemen: Please send without obligation a free sample can of Monarch 100% Pure Paint and furnish details Martin-Senour Sales System. further regarding the PIONEERS PURE PAINT: CURIOSITIES OF TRADE. Some time ago the mummy of a Pharaoh was presented at a European custcm house as an article seeking ad- On his throne in the valley of the Nile the monarch Now his royal remains were challenged by a mission as an import. had held undisputed sway. group of customs officers, perplexed over the question of the tariff schedule to which the former ruler should be assigned. There being no listing of mummies, it was necessary to find the classification that came nearest. At last The imperial mummy was admitted and paid duty as dried codfish. the problem was solved. This story is told by Julius Klein, director of the Bureau of Foreign and Depart- ment of Commerce, in a little volume Domestic Commerce in the entitled “Frontiers of Trade,” published by the Century Company. He adds false teeth are grouped with field glasses and micro- trunks, that in one country scopes and in another with while at one frontier peat is classed with truffles and at another with art works and pencils. Such variations are puzzling and ir- ritating, in addition to hampering the course of international trade. Equally irritating is the limit of 800 cars placed upon our exports of automobiles to Po- land, Czecho-Slovakia and some other European countries, the same quota being fixed for each regardless of num- ber cars produced in the country itself. Other curiosities occur in connection with questions asked of the Department of Commerce by American merchants and manufacturers. These questions, which in 1921 averaged 700 a business day, now average more than 10,000 a business day, or nearly 3,000,000 a year. This jump is an eloquent indication of the way in which the department has made its usefulness felt since Mr. Hoo- ver became its head. Some of these enquiries ask for the names of dealers in tropical centers who might supply the outer jackets ot pythons, turtles, lizards and oversized frogs, if any. The explanation of these questions lies in the demand for shoes, pocketbooks and even hats and coats of snakeskin. What has become of the old-fashioned phonograph horns? Re- sponding to enquiries for possible mar- kets for these discarded objects, the Department of Commerce, after inves- tigation, pointed to newly prospering rubber plantations of the Far East, oil districts in Latin America and the where extra wages “combined with not too sensitive and discriminating ears for music, which soon provided the desired outlet.’ So with discarded ra- dio sets, furniture and a long list of other things. Abandoned derby hats do not need to go into the ash can. Many of them are the delight of Central American Indians who regard them as a mark of aristocracy. Cheap alarm clocks, a drug on the market during the post- war depression, found their way into the huts of these aborigines for the purpose of music as much as that of telling time. A final touch, Mr. Klein records, was given by a trader who retained the keys and imposed a ser- MICHIGAN TRADESMAN vice charge of 5 cents for each winding. Who says that business has driven romance out of life? THE GRADUATE’S WORLD. Within the past two weeks a good many thousand young men and women have received diplomas from their va- rious universities and stepped forth in- to what the undergraduate sometimes speaks cf as “the wide, wide world.” It is an annual event to which we have grown very much accustomed, but we may well note how different are the background and the point of view of these young people this year as com- pared with those of the college grad- uates of even ten years ago. For most of us the war dates two distinct periods in our lives. “Before the war” and “since the war” are the most common expressions to mark any happening to which we may want to refer. For the college graduates of 1929, however, this epochal event has The causes and outbreak of the war are to them simply history, something they have had to study, for in August, 1914, their aver- age age was about seven. Our partici- pation in the conflict may have more significance for them, but at best it can be but a vague, childish memory. These considerations must influence no such significance. their attitude on the great problem of peace. As they become more mature and gradually take over the direction of world affairs from those who ex- perienced the war as the most im- portant element in one period of their lives, will its lessons be less vivid to them? friends of peace than we consider our- selevs to be to-day? In another aspect also these young Or will they be even greater men and women enter life beyond col- lege with a point of view which dra- matically indicates the rapidity with which the world has changed. To them electricity as it has now been developed, the automobile, the mov- ing picture, the airplane and even the radio are just as if they always had In regard to radio it is true they were almost at high school age when it been. made its first phenomenal advances, but these other scientific developments, recent as they may seem to most of us, completely out-date the graduates of 1929. The automobile has always been as common to their experience as the rail- road was to their fathers. The movies, even though they have an opportunity to watch the advent of the talkies, is as familiar a form of entertainment as the stage. There is nothing more spec- tacular for them in the fact that man has learned to fly than that he has learned to illuminate his cities and run machinery by something called elec- tricity. The startling progress of science during the past few decades is for them a matter of course. The question which this idea arouses is whether the world will have changed as much by the time their children are taking their degrees as it has changed since their fathers and mothers were assuming the responsibilities of ma- turity about the turn of the century. We shall unquestionably see the per- fection of television, but beyond this imagination falters before the idea of new inventions comparable to the automobile, the moving picture, the airplane and the radio. AIDING THE CRIMINAL. Among the matters to come before the Conference of Governors at its meeting this year, to be held shortly in Connecticut, is that of the more ef- ficient enforcement of our criminal laws. One phase of this subject has been called to the attention of the executive committee by the Association of Grand Jurors of New York county. This is the advantage which the crim- inal who escapes to another state en- joys by reason of our complicated ex- tradition proceedings. There are just two things which the authorities of the state in which the supposed fugitive has been arrested need to know: whether he is the per- son named in the extradition papers and whether he was in the state which is seeking to gain custody of him when the crime was committed. 3ut these two questions are some- times seized upon by the attorney for the fugitive in such a way as to go He de- mands that witnesses be produced in- beyond the intent of the law. stead of or in addition to sworn state- ments in writing, photographs and fin- gerprints, his object being to cross- examine the witnesses and so to find out how strong a case exists against the accused. accused’s rights, since the object of the This is an abuse of the examination is not to determine his guilt or innocence but simply the ques- tion of whether he ought to be sent to the state from which he is alleged to have fled. The arrested person has several op- portunities for contesting the right of the state which is demanding his re- turn. He may oppose the demand be- fore a magistrate at the time cf his arrest; he may oppose it at the hearing before the governor; in most states he may oppose it before a court of record after the issuance of the warrant of rendition and he may oppose it at any time at which his counsel can take out a writ of habeas corpus while he is in the state in which he has been arrested. All these possibilities of delay and miscarriage play into the hands of the criminal. The governors’ conference will render a great public service by indorsing a plan for restricting tech- nical objections to extradition when the fugitive is a former felon and by taking any other steps to draw the states clos- er together in relation to the control of crime. DRY GOODS CONDITIONS. Entering the last week of the month, prospects are for a sizeable gain in the daily average of sales over the same month last year. The June total this year, however, will be affected by the extra day of selling that entered the 1928 figures. The hot spell in many sections of the country enables retailers to fore- cast very accurately the types of mer- chandise which consumers will seek this summer. This should prove of great assistance in guiding purchases June 26, 1929 and in reducing markdowns later on. Very little attention is being paid to tariff developments in the way of accumulating stocks of imported goods before the rates are raised. Retailers have found such preparations in the past of very doubtful value. Predicted shortages have rarely developed early cnough to bring added profits. Another factor now is that styles change too quickly to risk purchases too far ahead. Wholesale merchandise markets have summer goods and the first viewing of num- Seen very brisk buying of erous fall style lines. Scarcities have developed here and there in merchan- dise for immediate delivery. The cloak strike seems definitely settled for early next month. GRAND RAPIDS A LAGGARD. The little town of Fruitport has prac- tically secured the location of a factory to occupy the vacant buildings formerly used by the interurban railway. The promotors are practical manufacturers from Muskegon. Grand Haven has secured a new manufacturing organization which will employ thirty men at the start and oc- cupy one wing of the Challenge Man- ufacturing Co. plant. John R. Casselman, factory grabber for the Association of Commerce of Kalamazoo, writes that he has a group of new factories all ready to remove to the Celery City as soon as suitable buildings can be erected for their re ception. Grand Rapids has done nothing along She has remarkable facilities for several lines these lines for several years. cf manufacturing and capital awaiting an opportunity for investment, but has no machinery in its official organization to go out and induce manufacturers in other cities who are seeking changes of location to look over the advantages we have to offer. We have a speech making department and an inflated sal- ary drawing department, but no de- partment to bring in new industries. FAKE FOOD TEST EXPLODED. The exposure of the nefarious meth- ods of the Calumet Baking Powder Co., published under the heading of Realm of Rascality this week, is likely to at- tract interest because of the rather clear-cut issue it draws between the true and the false test of value. Tainted testimonials have recently been prod- ded through the fire of harsh criticism, emerging quite shriveled, and a like fate seems to be in store for the fake test. Often as not, no doubt, a half-baked investigation by an advertising or mar- keting agency is responsible for a sell- ing claim that will not stand up under real analysis. More of this kind of promotion is seen now that the advance of science receives wider public recog- nition and appreciation. Honest effort by the advertising profession to im- prove on the quality of products is eas- ily discernible, but in too many in- stances there is still the attempt to magnify some superficial characteristic of the article and to play upon this difference as an all-important factor. Merchandise of many kinds would be greatly improved and the public bene- fited if such tactics were discarded. ; eecennepertenetbinnpetc pico. Se Nc I ge tae atime adil. t 4 Se - eee ese cotntnnete ye Se Nc I ge Aaa eNIRAMe EE nn June 26, 1929 MICHIGAN TRADESMAN OUT AROUND. Things Seen and Heard on a Week End Trip. Last week I undertook to describe Muskegon as the city looked to me on a Saturday afternoon. I passed through the same city on Sunday of this week, expecting to see a great difference in conditions. Aside from the fact that the stores and factories were closed, I could not detect much difference ex- cept that the people on the street were dressed better and appeared to be more leisurely in their movements. The main streets were fully as crowded by pedestrians bent on pleasure as was the case on a week day when they were bent on business pursuits. In the oil district men were working with as much vigor as they would be on a regular week day. Whitehall never looked so good to me as she does this year. While call- ing on Lynn Gee, the hardware and variety goods dealer, I asked him if this viewpoint was fully justified. He said it was, because Whitehall was never so well grounded in the esteem of the trade tributary to the town as she is at present. Every merchant has aimed to make his store as efficient as possible. Stocks more carefully selected and advantageously displayed and priced than now. Each were ever merchant is carefully confining himself to his legitimate line. Trade is being drawn from more distant locations than ever before. The merchants fully realize that they are up against a situa- tion more difficult than that which ever before confronted them. Instead of whining and lessening their efforts for trade expansion, they have worked to- gether in man fashion to create a con- dition peculiar to very few towns in the State. No stone has been left un- turned to retain old customers and at- tract as many new customers as pOs- sible. Every feature which could pos- sibly contribute to the upbuilding of the town and the expansion of the trade radius has been carefully con- sidered and either adopted or rejected. If adopted, it is not given half hearted support, but vigorously championed and put into practice by every mer- chant in the town. Mr. Gee cited the rejuvenated hotel and the establishment of a model bak- ery as instances of what has been done in a practical way to put the best foot forward and attract travelers and trad- ers to this town. In keeping with the efforts of the merchants to better ma- terial conditions, both inside and out- side their stores, both permanent resi- dents and regular resorters have caught the spirit of progressiveness and joined in the onward and upward movement so strenuously practiced by the busi- ness men by making their homes and home surroundings as attractive as possible. As an instance of how the business men are leaving no stone unturned to accomplish their purposes, it may be stated that for some years they had an Exchange club, which forced them to send $10 to the parent organization for every new member taken in and $5 per year for each regular member. All they got in return was a little maga- zine. On the theory that that money would bring more returns if kept at home they severed the outside affilia- tion and used the funds thus saved to better local conditions. They have never had occasion to regret this ac- tion. . The Goodrich Transit Co. formerly made three dockings on White Lake— Sylvan Beach, Montague and White- hall. Some years ago the company discontinued docking at Whitehall, confining its service at the upper end of the lake to the dock at Montague, which costs the company $750 annual rental. It so happens that the village owns the approach to the lake at the water end of the main business street, and with the authority of the village council, the mercantile organization sent the Goodrich Transit Co. a letter last week, tendering the corporation the use of that location, free of cost for ten years, conditional on its docking its It is asserted that the dock could be restored and a suitable warehouse erected for $4,000, which apparently make the proposition a very advantageous one to the transit company. No condition was embodied in the proposition which would preclude the company from con- tinuing the use of the Montague dock, if it wishes to do so. All that the proposition involved was that White- hall be given the same advantages which Montague now enjoys. hoats at that location. would When I think of the Michigan towns which are languishing because of the lack of unity and energy on the part of the merchants; I wonder why more localities do not profit by the excellent example presented by Whitehall and change inactivity to activity; lack of co-operation to back- It certainly can be done with the proper effort. If any reader of the Tradesman doubts these statements, he should immediate- ly go to Whitehall and talk with any merchant on the main street of the town. co-operation; wardness to forwardness. Notwithstanding the strictures I have repeatedly uttered regarding the manner in which the Greyhound busses are handled by the men in charge of them I note the owners still employ drivers who apparently act on the as- sumption that they are the sole own- ers of the highways. In going from Muskegon to Whitehall Sunday I had to seek the protection of the side road to avoid conclusions with a Greyhound which was being driven at a rapid rate of speed in the center of the pavement. I hope sometime when a bus is devoid of passengers the driver who insists on taking his half of the road in the middle may meet another equally reck- less road hog driving a truck loaded with pig iron or some other equally heavy commodity, so that the bus may be so completely demolished that the owners may take official cognizance of the potential murderers they employ as drivers. A correspondent at Marshalltown writes that Iowa has a law which be- comes operative July 4 in which you may secure judgment for where you were not in the wrong in the case of accident, and if the judg- ment is not paid within 60 days, the damages car must be surrendered, the owner's license cancelled and the plates turned in. Defendant is not permitted to op- erate a car until the judgment is fully satisfied. I think this is the sensible provision I have ever had brought to my attention covering this feature of the automobile situation. As most it looks to me, fully 10 per cent. of the car drivers nowadays possess no driv- The owner of the car in such cases is also quite likely to be er’s license. absolutely irresponsible, so the victim of an accident by an inexperienced and irresponsible driver has no avenue of recovery except through criminal ac- tion. This recourse many people would hesitate to resort to, especially in the case of very young girls who venture out on the road without leave or license and take chances which the experienced driver would carefully avoid. I commend this provision to the careful consideration of Governor Green and the members of the next Legislature, who I hope will waste less time on trifling matters and give us more constructive legislation than the present legislature did at their 1929 session. I do not think the driving of cars is scrutinized by the officers of the law as closely as it should be. Especially does this remark apply to the child drivers who are in evidence every- where. Why mere children—10 to 12 old—should be permitted to handle such an engine of destruction years as an automobile is in the hands of an incompetent person is more than I can understand. Even the present very generous provisions of the law are be- ing flaunted by a large percentage of drivers. Passing on curves and on climbing hills near the apex is a mat- ter of constant occurrence, leading to the belief that a large force of fool killers could be employed on every traffic thoroughfare in the State. The frequent showers during the past week continue to keep the foliage in all its pristine greenness and glory. Certainly the roadside and landscape have never been more attractive than this year. The only indication of ap- proaching maturity is in the grain fields, which are beginning to show the golden glow which will soon be in evidence. We are back at our summer home in Lamont for the heated same wide expanse of river and valley. fertile fields and growing crops which I have viewed with pride and admira- tion every season for sixty years never looked finer than this year. may be more wonderful vistas in Mich- term. The There igan, like the famous view of the Day forest and the islands in Lake Michi- gan from the elevated height at the South end of Glen Lake, but I cannot find anything in Kent county which equals the landscape outlook from our home. E. A. Stowe. Additions To Stores. More Home-Owned And still the good work goes on. Among other places, I visited Midland last week. Without exception, that is the biggest city of its size I have found yet in Michigan. If you want to visit a town where all the merchants are neighbors and rub elbows in. shirt- Those fel- lows over there seem to have solved sleeves, go to Midland. the problem of building up big town ideas on small town spirit. That is an accomplishment, if you ask me. It was about three months ago when I spoke to the Chamber of Commerce there. To-day the first step in their campaign of public education has been working about two months—and show- ing results without any follow-up. Now they are going to seriously deliberate the best ways and means of putting a Home-Owned Stores work. \ssociation to Their Home-Owned Stores As- sociation will simply be a_ publicity name for their Busines Men's Associa- tion, for (happy exception to the rule) there is not one syndicate representa- tive in their Association. Fur hermore, there is going to be an amendment submitted for insertion into the by- laws, making syndicate representatives ineligible for membership in the future. That is business. Friday evening I met with the Ithaca business men in their Chamber of Commerce. It was ten-thirty when we got out of the session and after eleven before the meeting broke up. The consequence is that the Home- Owned Stores Association will soon have another local branch in Ithaca. Romaine McCall, the president, is the local newspaper man there, and if he knows his columns as he does his gavel, we understand how he has the subscription list he claims to possess. This column 1s goine short this week, because much of what I found cannot be published just yet. I am waiting for further particulars before making my report, as my findings are not complete at this time. have more next week. Hope to However, there are two more likely associations for the Home-Owned Stores movement in Michigan. This week I expect to visit in Alma, St. Louis. Mt. Pleasant, Clare, St. Johns, Owosso, Ovid and possibly Saginaw. I should have extra space for com- ments from that canvass. Should anyone want the low-down on the situation in Midland, we would recommend communication with James J. Savage, Secretary of the Midland Business Men’s Association, Midland, who will gladly give whatever infor- mation as to the progress of the work there the writer might wish to have. Midland has certain concrete evidence to give and the work is only started. A large publicc gathering of farmers and townspeople is contemplated for early fall, when the writer will have the opportunity to appear on behalf of the independent merchants of the community of Midland. W. H. Casiow. 24464... A good example is more effective than a sermon. é 10 WILL ADD LINES AND UNITS. Cigar Merger To Be Followed By Expansion Program. merchandising in the stores Corporation, of the United iding the Whelan I “ob Out ¢ ec f me rr a crease the number of stores, par- oe those of the “combinstos” food-s type and also in , t es there > 1,200 Unite stores of wi "215 are com ion stores (to be increased to I, 000° Zev lrug stcces (also to be eset to 1,000) i -d Cigar agencies. “We have determined upon the changes in our merchandising policies ly after careful consideration, based upon years of experience,” Mr. Allen said. = h experimentation has been done, the cost of which is now behind us. We are thor roughly convinced is a marked trend back to the pe of general store. Time 1s at a premium to-day and if a man or wo- man can purchase needed accessories at the same tinre cigarettes are bought, lines to be carried will be standard types in which turnover is id iV} t the goods being of small di- >. 1 t ms and wr The general ranges of prices will be from 50 cents to $5, with a few items above the lat- women now patron- stores in ever-increasing merchandise appealing to them will be especially stressed. ‘Types of goods possessing only seasonal interest, as for instance sport- ing goods, will not be carried. In any chain, continuous volume of turnover is vital. Moreover, space limitations will not warrant the handling of goods size and color play a domin- ating part. It might be said, for in- that the stores could advan- 1 1 * tageously carry collars, but size yrevent. ing our stores to developed One of the interesti oo ng things. made, for changes ig instance, 1s the placing of the cash register in the rear of the store “his ‘change ware- house’ formerly took up most valuable t This may but it space between the counters. seem a trivial change at first, six inches of most prom- for the vields thirty- inent space display of new merchandise. “Results with the soda-cigar stores have combination food- been particular- ly good,” Mr. Allen continued. “With the best months of the year directly ahead, these stores showed a gain of 151 for the first four months 1929, as compared with 1928.” Candy been a notably good seller, he added, sales gaining 3514 per first four ing radical has been done to push but rM. Allen sees candy consumption by the American peopie per cent. lac nas cent. during the months. Not! andy sales, pitino TAB CNG ct ASE HOLE AREE RODE STINSON SIA AAAI AEN A AAA MICHIGAN growing, despite certain cigarette ad- In his tising has had logical effect of centering attention on vertising. opinion, this adver- the peculiar psycho- rather than otherwise. United Co. sent change in policy Under the new policy candy : The average the cents. sale of the prior pres t was 23 the average sale will run much higher. Discussing the effect of the reduction in price of popular-brand cigarettes to quarter, Mr. Allen profit two packages for a figures that to ratio on cigarettes as on the old basis 2.2 times yield the same sales must increase Incidentally, he pointed out, the United pays its bills on a cash ten-day basis. Turnover is such that 50 per sold before TH The to- company carry e merchandise is due and are paid. } g 1 pacco depots ot the only two days’ supply on the average, * - 4 - while each store is stocked with a week’s supply and frequently less. Mr. buying, auditing and i tions of the controlled. Tle 7 n au hh 4] en WENT On [tO SAY thal ai nventory opera- merger would | -ntrally merger wouid be centrally New ods are always ideas and new meth- tried out, to policy he at- being which forward-looking tributed much of the success of the business. —__—_ 2 ____ Opening cf New Bridge in the Grand Canyon. Los Angeles, June 21—An unusual dedication demonstration attended the exercises on the opening of the bridge across Marble Gorge. an arm of Grand Canyon, in Arizona, last Fri- day and Saturday, which I had the pleasure of attending. The ovening and all that it signifies was symbolized in a manner fraught with significance. Huge steel girders were anchored into river precipices of wild and untamed beauty. Navaio Indians camping in “hogans” which date back to fierce nomad ancestors. Hopis dressed up in toggery surmounted with crude je alt ry a thousand vears old, | hot dog stands nestling castied cliffs of vivid new agaist scarlet mountains piled in supreme majesty against the sky, Indians play- ing big wind instruments in_ brass bands, spielers selling cheap jewelry to descendants of silversmiths who ornaments in with gov- spectators precious hobnobbed states and made the most the wide world ernors of four from everywhere. Here was spell-binding for fair, to: rt - ing of trumpets until vou were fair! maddened with the din and the an, - ing tom toms of the Hopis to top off with. There were Red Cross nurses with shining Indian faces enclosed in snow-white uniforms. Later on Hovis and Navajos dancing their tribal cere- monial dances in the moonlight, com- mittees decked with badges, thousands of parked automobiles like so many specks against the terrific and awful bulk of the mountains. It was, as I before the most unique stated probablv show ever given any- where, but it had its dramatic com- binations, and was the dedication of the only bridge in this section to cross the Colorado River from bluff to bluff The bridge itself spans some of the wildest scenery in the world. It cross- es Marble Canyon where the muddy Colorado has washed down through the earth in a mighty gorge of solid rock. It is more than 800 feet lone and rises 672 feet above the raging waters. There is only one higher in the world and that spans the Snake River in Idaho. It tears open for the white man's civilization the most remote and _ in- accessible part of the United States. Riding along these desolate roads at each end of the bridge is like awaken- ing to find one’s self in Bible times June 26, 1929 TRADESMAN $oe 607 MUELLER Le tz MUELLERS sees | A Pessimist difficulties in every opportunity, Optimist sees opportunity in every difficulty— cither can sell MUELLER’S j PRODUCTS F. MUELLER COMPANY j baldwin Ave. Jersey City. N. J. j Cc. 146-180 #48 102 MUELLERS COOKED SPAGHET! TIME TO PLANT CORN SOY BEANS MILLETS | SUDAN GRASS Write, Wire or Phone us for Prices. Phone 4451 cma ALFRED J. BROWN SEED CO. 25 Campau Ave., é Grand Rapids, Michigan | B 4 x June 26, 1929 1000 B. C. Here Indian herders are tending the sheep. Their existence is like that of the Arabs. Children riding on burros as they watch the sheep and their saddles are such as Cortez brought over at the time of the con- quest. The bridve opens up a new empire. For Utah and the North country it means a new artery connecting with the South even to the We‘ coast of Mexico. To Arizona, it means annex- ing a new country. To California it means that one of the most picturesque and beautiful areas has been added to its scenic assets, and to’ the traveler from North to South, or vice versa, a saving of 250 miles in travel. Vast vistas of mountain scenery have been opened up to motorists through the completion of this gigantic enter- prise, and it will readily be recognized as the one greatest natural picture in our country. The celebration really began on Thursday evening, but was in full blast on Friday morning when we ar- rived from Flagstaff, Arizonia, 130 miles away. The piece de resistance was really the Indian capers. You know you cannot hurry an Indian. Jt takes them three days to do some of their dances. That’s their stuff and they insist on doing it in their own way. So they began dancing the night before. All night long the cars were rolling into the high mesas which look dizzily down upon the river. Truck- loads of Hopis came from their vil- lages far and near. All night the Navajos came riding in on their cow ponies, squaws and “braves” alike in velvet jackets hung with necklaces and jingling with varied ornaments of beat- en silver. Also the cars of the white men were rolling in all night, and the white men were “rolling” in their cars. Camp fires twinkled against dark fronting cliffs that looked like castles of giants. The landscape is so huge that the crowd looked like specks and yet there were between 5,000 and 6,000 people who came to a show 130 miles from the nearest railroad. There were many tourists, among them being Archie Roosevelt, but most of the crowd were old-time weather beaten Westerners. There were Mor- mons who had fought the Gentiles on the bleak lands that front on the river, and the Indians who had fought them both. The ceremonies were scheduled +o begin at 1:30 and they really did be- gin soon after 2, which is said to be pretty good for an Indian country where time has no real significance. So far as I could observe the cere- monies were under the direction of movie men, who were thicker than flies at a sheep-shearing contest. Two ribbons of blue and gold had been stretched across the bridge as a poetic reminder of the old-time barrier. At either end of the bridge were the flags of the four states, Arizonia, Nevada, New Mexico and Utah. At a signal from a hard-boiled movie director the four governors drilled down the great span, but the arrangement did not suit the director, so he made them repeat the pose. ‘Now,’ he says. “You guys shake hands with each other,” which operation was also repeated several times. Governor Phillips, of Arizona, read a short speech about the breaking of the old frontiers which was responded to by Governor ‘Balzar, of Nevada, in a sort of nonchalant way, reminding one of the famous messages once passed between the governors of North and South Carolinas. Then there was a bottle of “something” broken, the ribbon was cut, the cowboys started the pow wow and the Indians took their cue and Rome certainly did howl for fair On Saturday the Mormons had their inning, starting with an address by Heber J. Grant, president of the Latter Day Sainst church, and a gigantic MICHIGAN TRADESMAN 11 pageant depicting the struggles of the early settlers of Arizona, which was by for the most interesting feature of the dedicatory program. Presi- dent Grant’s address was on the fight the early settlers made for a reign of law and order, and that his sect want- ed to assure President Hoover and his fact-finding committee that the Mor- mon church is squarely behind the movement for better enforcement of the Nation’s laws. The only means of crossing the Colorado River previous to the com- pletion of this bridge was at Lee's Ferry. The name, Lee’s Ferry, origin- ated when John D. Lee, who came there in 1872, acquired a ferrv sight formerly owned by the Mormon church. The spot was named Lonely Dell, and according to my observa- tions the name fitted it very nicely. Lee sought this lonely spot to hide out from the authorities, as he had been charged with inspiring the Mountain Meadow Massacre. which occurred many years before. On this charge he was tried and executed in 1877, but the ferry was operated in an uncertain manner for years afterward. Some of the news men got mixed up with their geographic bearings, and mentioned the bridge as having been erected at the particular point where the mas- sacre occurred, but this was not so, the tragedy occurring in Southeastern Utah in the early 50s, I believe. Work on the structure was started in June 1927, and the bridge was com- pleted at the unusually low cost of $200,000. There is a stretch of painted desert between Flagstaff and _ the bridge, and on the North side is Bryce Canyon, the Kaibab National Forest, Cedar Breaks, Zion National Park and other magnificent specimens of nature which are now brought to the view of the motorist. Venturesome motorists who are familiar with desert and mountain traveling and proper preparation for such trips will find many new fields of exploration. It will be known as the Grand Canyon Bridge, and while the approaches are not paved, the roads are negotiable from May 1 until the last of October. One, however, does not want to gain the impression from the name that Grand Canyon proper is small enough to be negotiated by any bridge. That famous spot is twenty miles across and mountain deep—a mile or more in many instances. The new bridge is about sixtv miles from Grand Canyon, as the crow flies, and 140 miles by highway. It crosses Marble Canyon, an arm of Grand Canyon, but over the main Colorado River. The original survey which located this bridge was one of the shorte-* on record. It was made in about half an hour, in 1923, by a Geological Survey expedition on its way down the can- yon. The party was anxious to reach a camping place two miles further on before dark, and its chief put every available instrument and aide to work, including the Chinese’ cook. The thermometer on that occasion was 120 in the shade. Frank S. Verbeck. Undergarments in Active Call. Interest in the new low cut models being offered and purchasing of mer- chandise for sales purposes have com- bined to produce considerable activity in women’s underwear and negligee merchandise. Practically all of the new offerings stress the absence of material in the back portion, in order to permit wear with sun-tan frocks. Being sought are one-piece garments, combining brassieres and bloomers or shorts. White slips are also in de- mand, as are dance sets, and light- weight sheer nightgowns in lace trim- med and tailored versions. In sales merchandise, the call is for rayon vests and bloomers. ea eee ee eee ST OT TT OT re The Brand You Know by HART Wa Fancy Quality aie -W de eV a FOODS TRADE MARK Fruits Vegetables Look for the RED HEART On The Can W. R. ROACH & CO. General Offices’ Grand Rapids, Michigan “Americas foremost coffee for more than half a cen: tury *It is a matter of record in the history of the coffee trade that Seal Brand was the first coffee ever packed in sealed tins. aan aan ‘ ses UIT CHASE & SANBORNS SEAL BRAND COFFEE Grocers supplied by Chase & Sanborn, 327 North Wells St., Chicago 12 FINANCIAL _ Late 1929 Forecasts Continue To Brighten. The rosy tints still hold the ascend- ancy in the picture of business that looms for the second half of 1929 if we accept the conclusions reached with the approach of July 1 by the impartial statisticians up at Standard and by men who sit on important boards as directors in position to feel the cur- rents in industry before the shift is sensed on the outside. As the first half of the year draws toward a close apprehension in high circles for the 1929 quarters still to come is gradually turning into faith. Instead of fears of a serious recession in business during the second half of the vear an increasing proportion of the best judges now entertain hopes of a continued active pace in the key in- dustries. This does not mean that the general level of activity will push on What it does mean is that if revised forecasts prove true business upward. generally may look forward to no more than the normal seasonal con- traction in production during the final half of 1929. Earlier in the year the consensus was that a sharp downturn could not be postponed much longer. Those cautious prophets now are set- ting the date for the turn down fur- ther ahead. They say it will come late this year or early next. The experts at Standard reckon on the basis of the momentum in industry that the third quarter production should run 5 per cent. ahead of last year. In the comparisons this gain seems small beside an increase that averaged 9.6 per cent. in the first five months. But since business last year ot progressively better from now on n ot he rate of improvement over a year ago will become smaller even if busi- ness holds on an even keel. Within a few weeks reports on cor- porate earnings for the first half of the year will begin to flow in. Already the market is looking forward to these to solidify confidence in stocks. Enormous gains in a great majority of instances are assured. Net corporate profits in the first 1929 quarter ran 32 per cent. The pre- sumption is that when viewed as a whole the result for the first half of the year will represent a 20 per cent. ahead of the year before. increase over early 1928. The smaller increase for the first half is calculated not on the basis of a recent decline in business but after consideration of the sharp upturn in earnings last year which makes the second quarter 1929 comparison with a 1928 level substan- tially higher than that employed in measuring the first quarter 1929 gain. Necessarily forecasts of most busi- ness men reflect impressions gathered in meetings with executives in various industries rather than cold statistical analyses but significant is it that since the reparation settlement and the sta- bilization of credit conditions lately the constructive element has been gaining ground steadily. Paul Willard Garrett. [Copyrighted, 1929.] — Pleasure butts in even where every- thing is supposed to be business. MICHIGAN TRADESMAN Determining Course of Security Prices. Suggestions made to delegates at the New York State Bankers Association convention in Toronto this week by K. W. Jaffee, economist of the Brookmire Economic Service, merit consideration by investors, especially those with limited experience. It is not difficult for experts to be- come confused by the multiplicity of new issues and the intricate trends which govern values to-day, Mr. Jaffe pointed out, emphasizing the necessity of studying fundamental business con- ditions. “Each particular phase of the busi- ness cycle has its own most desirable type of security,” Mr. Jaffe explained. “This is really the cue to the funda- mental principle of selection of invest- ments. Knowledge of the state of the business cycle will serve as a general guide in selection of types of invest- ments. “What investments to choose and when to choose them may be determin- ed by following the principal factors of credit supply and the general busi- ness trend in relation to the cycle,” continued Mr. Jaffe. “For some fifty years the records show that the total outstanding bank credit has increased at the average rate of about 7 per cent per annum. Whenever a more rapid rate was in- dicated, there occurred an inflation of one sort or another. On the other hand, when the rate of increase was lower—in fact, an actual decline—there we have found a contraction of credit which was generally followed by a re- duction in security values. “After a period of industrial and financial expansion a point is usually reached where bond prices definitely turn down. This is later followed in turn by a drop in the stock market, a decline in business and_ liquidation. After this has gone on for some months, but while money is still tight, bonds sell at their lowest prices. Then a fairly upward trend begins, which foreshadows an improvement in stocks and later on in business. During the period when both bonds and_ stocks are suffering from a declining market it is best to resort principally to high- grade short-term maturities which do not suffer depreciation and yet offer a fair income. Need for increased efficiency in handling investments is particularly urgent in country banks, because of increasing number of small-town in- vestors, Mr. Jaffe contended. A prom- inent banker recently remarked to him, he said: “T know from my experience as ex- aminer and banker that the securities department of a country bank is ninety- five times out of a hundred inefficient- ly operated because proper supervision is not given to these investments.” William Russell White. [ Copyrighted, 1929.] —_+-+.__ Money Fears For July 1 Fade. With the July 1 settlement date but a few working days off a market that up to recently feared the worst now looks serenely on the approach of this crucial period in the money calendar. When statisticians began to make their calculations of what might hap- June 26, 1929 L. A. GEISTERT & CO. ‘ Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 « « « & BAM FPA OFFERS EVERY SER= VICE TO THE MAN WHO WARTS TO BE SOMEBODY . «4 . OLD KENT BANK CAPITAL AND SURPLUS, $4,000,000 RESOURCES, $38,000,000 THREE DOWNTOWN OFFICES ELEVEN COMMUNITY BRANCHES MUNICIPAL BONDS SILER, CAURIPENTIER & IROOSIE 360-366 SPITZER BLDG., TOLEDO, OHIO Phone, ADAMS 5527 DETROIT, MICH. Phone, RANDOLPH 1505 June 26, 1929 pen then, predictions, rightly enough were based on the necessity for raising a billion dollars for stockholders to exercise “rights,” the tightening effect of a continued expansion in credit for speculative uses and the Federal Re- serve attitude toward the market. It seemed reasonable to sup- pose that unless the market changed its tune the Reserve would allow the system’s natural pressures for tightness to ex- ert themselves to the full and repeat the experience of early spring when call money rose to 20 per cent. Usually the month-end pinch begins around the twentieth of the month. By early this week for example the mar- ket felt the losses of funds with- drawn through tax collections, and corporations began to prepare for connection with the normal month-end and July 1 de- mands. Except for the year’s end the demands on the money market at this season run heavier than at any other period of the year. That the call rate still rules around 7 per cent. with this date drawing near does not mean the market may confidently expect to pass over July 1 without feeling any pres- sure. Yet ments heavy payments in fundamentally develon- insure the some market reasonably against a repetition of the March epi- First of all the market itself has bowed to the wishes of the It has not fallen to its knees as the Reserve hoped. But it has doffed its hat and bowed low. Brokers’ loans have been reduced sub- stantially. sode. stock Reserve authorities. Member bank loans on se- curities have been liquidated enough to restore the level of a year ago. The public’s been If the downward adjustment in speculative credit has not been all that the Reserve wanted certainly there has been no further expansion for weeks. speculative fever has checked. While not a very tangible factor with which to reckon probably the attitude more than anything else has restored this change in market’s orderly money markets and removed the real apprehensions for July 1 that everywhere prevailed a month or two ago. Paul Willard Garrett. [ Copyrighted, 1929.] ——__ a ——__— Mid-Year Credit Apprehension Is Vanishing. The nearer the market comes to July 1 the less it fears a flurry in money in connection with the critical mid-year settlements now but a week away. With liquidation in stocks the pressure from the Reserve apparently has become less severe, and the mar- ket looks on the recent stabilization in call rates as evidence that the ex- perience of March will not be repeated. Nobody questions the possibility of firmer money over the crucial period just ahead but strong investors and institutions recently have bought stock to hold through the next few weeks in full knowledge of the dangers rather than take their chances on purchasing favorite issues along in July. The pub- lic has not as yet come into the mar- ket on a large scale since the May recession, notwithstanding indications to the contrary suggested by the week’s $136,000,000 rise in brokers’ loans. This unexpected upturn reflects not so MICHIGAN TRADESMAN 13 much the public's re-entry into the market as huge demands for funds made on brokers by stockholders seek- ing to exercise “rights” maturing at this time. the tide “rights” still flows strong. Incidentally of maturing In the cur- rent brokers’ loan week on which fig- ures. will Thursday be available next such reckoned 3alti- must be with as those sponsored by the more & Ohio Railroad, the United States Steel Corporation and_ the Chesapeake Corporation not to men- sizable sums tion numerous smaller payments. In exercising “rights” investors frequent- ly turn to brokers for funds to cover the payments additional necessary to pick up effect on loans this operation acts precisely like Shares. In its the flotation of a new security issue. Whatever may have been the destina- tion of funds raised last week through the exercise of valuable stock “rights,” therefore, the immediate result was an expansion in brokers’ demands for ac- commodation. Rising stock prices laid the foundation for expectations of but “rights” were what swelled the total so sharply. Paul Willard Garrett. ee July Ideas. A series of post cards to your mail- ing list during July, each asking a pertinent question, such as “Did you see the Golf Oxfords in our windows for $3.95? They'll be there to-morrow.” The new paper money is scheduled an increase stock to make its appearance in July. Try and secure specimens of it as soon as your bank receives the first ones, and make a window display. The smaller size bills represent such an innovation that you will find your window the center of attention. One of the most effective patriotic windows we have seen in a long time was that in which an American flag on a staff in the window waved in the breeze created by a fan. hidden electric Some great effects can be pro- duced with this idea, if you're looking for a Fourth of July window idea. A supply of balloons with your name on them will make good advertising mediums for your August sale. Order them now, for it takes some little time to get them to order. Have a table of polish, brushes, etc., prominent in the “cafeteria” laces, store where customers can practically wait on themselves. Don’t these little sales. neglect ee School Fabrics Week. The week of Aug. 19 to 24 will be designated “National School Fabrics Week” by retailers throughout the country, it is announced by Hubert M. Greist, director of the National Cos- tume Art Association. Observance of the event is designed to center atten- tion on piece goods to be made into children’s garments for school wear. The date was selected following re- sponses to over 500 questionnaires sent to retailers, who voted more than 2 to 1 in favor of the period, as against an earlier or later one. This is the first time a school fabrics week will be staged on a National scale. ee Nothing rises to the surface quicker than a complaint. ASSOCIATED TRUCK LINES Announce complete organization for handling Merchant Freight. We go to 167 Cities and Towns in Michigan, and make deliveries to suit present day requirements. We furnish the greatest aid to successful merchandising, Adequate delivery. All lines are regulated by the Mich- igan Public Utilities Commission. ASSOCIATED TRUCK LINES 108 MARKET AVE. GRAND RAPIDS, MICH. PHONE 94121 Phone 86729 Night Phone 22588 THE INVESTIGATING AND ADJUSTMENT CO., INC. COLLECTORS AND INSURANCE ADJUSTERS Fire losses investigated and adjusted. Bonded to the State of Michigan. Collections, Credit Counsel, Adjustments, Investigations Suite 407 Houseman Building Grand Rapids, Michigan GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE. COMMUNITY BRANCHES ee GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank | PRODUCTS—Power Pumps That Pump. Water Systems That Furnish Water. Water Softeners. Septic Tanks. Cellar Drainers. MICHIGAN SALES CORPORATION, 4 Jefferson Avenue PHONE 64989 GRAND RAPIDS, MICHIGAN The Measure of a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home” 16 CONVENIENT OFFICES There is nothing better than our FULL COVERAGE POLICY. American Mutual Automobile Insurance Co. 701-2 Building & Loan Bldg. Grand Rapids, Michigan. 1862 - - 1929 SEELY’S FLAVORING EXTRACTS SEELY’S PARISIAN BALM Standard of quality for nearly 70 years SEELY MANUFACTURING CO. 1900 East Jefferson. Detroit, Mich. 14 MICHIGAN TRADESMAN June 26, 1929 Florida Resolution a Disgrace To the State. Grandville, June 28—“And if per- sisted in will destroy the Anglo-Saxon race.” Thus a part of a resolution passed by the State legislature of Florida. Ic was in indignant protest against the recognition of an Illinois congress- man’s wife who chanced to have the blood of a negro in her veins. Oscar DePriest was elected to the American Congress from an Illinois district, the fact of his being a negro not seeming to deter or frighten the white voters of the district. The old South must be in the saddle again in Florida. Something of a similar nature comes also from Teas. In a congress composed of several hun- dred representatives just one is chosen from the colored race and that race numbers more than ten million of our population. One _ representative for millions of colored citizens. This fact, we are told, is an entering wedge that threatens the destruction of the Anglo- Saxon race. Wonderful if true. Numbering mil- lions of citizens of the Republic, many of whom fought for the flag during the kaiser’s war the simple election of one colored man has thrust a dagger at the heart of white supremacy. And this in the beginning of the twentieth century, not in the days of John Brown and universal African slavery in the South. The wonder is that the blacks have been so submis- sive to this deprivation of their righis under the constitution of their country. This Florida resolution seems almost in the nature of a burlesque since the social recognition of a single colored representative's wife could in no in- finitesmal part effect the social life at the National capital. The Florida splurge carries one back to the year of the collapse of Southern domination of the Republic and the abolition of slavery. It seems that some people never learn anything from experience. The Florida resolution will doubtless be treated with a grin by most people, white or black. One colored representative out of a con- gress of hundreds. What a terrible catastrophe has fallen upon America. The recognition of the lady who is the wife of the colored man from Illinois seems to have been in the nature of the waving of a red rag in the face of an angry bull. Will the Solid South stand by this mean little fling of the Floridians, or is there manhood enough South of Mason and Dixon’s line to see the silly futility of such goings on and snitch it in the bud? As a Nation we have been far too slow to recognize our debt to the col- ored people within our borders. The equal rights claim of all Americans should not turn out the Negroes who are as much citizens as are the whites. The denial of the rights of the black man worked sad havoc in days gone by. Why cling to the bogy that should have been buried with the dead of the civil war? The act of Mrs. Hoover in meeting Mrs. De Priest on an equal footing will meet the best approval of all sensible people the Republic over. The days of race hatred are of the past. Even were the millions of colored peo- ple of this Republic permitted to en- joy all the rights guaranteed to them under the Constitution no harm could come of it and right and justice, so long in abeyance, would come into their own. Texas and Florida are evidently back numbers in the race for equality and the best citizenship. It is not conceiv- able that the citizens of these two states subscribe to the acts of their state representatives. Back in the days of slavery a United States supreme judge had the temerity to declare as the opinion of said august court that a negro had no rights which a white man is bound to respect. It was such decisions as that which led to rebellion and civil war. We want none of it in these modern days. Peoples have gone ahead since that age and equal rights, regardless of color or sex, stand at the masthead to be advocated and defended to the last ditch. We as a people have made progress during the last decade and it is really astounding to find any class of people so lost to the educational effects of progress to subscribe to the puerile nonsense injected into politics such as this Florida resolution. Mrs. Herbert Hoover will have the heart of American citizens. with her in her courteous and friendly social greeting to a colored congressman's wife. She did the right thing, how- ever some snobs may disagree. Just at this time what would occur providing the colored people had a just representation in the legislative halls of the Nation? If a single col- ored woman creates such a furore what would fifty or more bring about, and facts which are stubborn things will some day prepare the way for this thing to come about? It is meet that a state which was never in the slave column should elect the first colored member to Congress. It is strange that men and women will put a ban on a race where God has not. A free ballot and a fair count was once the campaign cry of a great political party in the United States. In the moil of subsequent events that cry has been quite forgotten, leading to the disfranchisement of a race and the humiliation of many of the best citizens of a supposedly free country. Of course, no notice will be taken of the Texas and Florida kicks by those who make the social decrees at the National capital. The time will come when those who sponsored the resolution scolding Mrs. Hoover and others will hang their heads in shame before the condemning voice of a great and benevolent nation like the United States. Old Timer. —_2+~-<-___ Your July Advertising. If you do not have a clearance sale until August your July advertising bill should be lower than usual, but the amount spent should be spent twice as carefully! If competitors are having their sales in July you can tell in advance just what days they will be most likely to advertise, for if yours is an average town there are certain days favored by local custom for the heavy adver- tising of the week. Plan to have your advertisements appear on these “big” days. Don’t try to compete with the sale advertise- ments which usually splurge in big space. Your turn will come in August. Be conservative as to the size of your And don’t try to ad- vertise too many lines in an advertise- ment. Why not plan during July to feature just one shoe in each adver- tisement? Of course you'll have some specials during the month, even though you are not running a clearance sale. When you advertise these, feature them as specials without the extravagant state- ments of value that too often creep into sale advertisements. If other stores are whooping it up about their wonderful values your copy will prob- ably ring truer by comparison if you temper it down. —_—_+--+____ Sun Tan Vogue Hurts Hosiery. Although wholesalers are loath to say much about it for publication, it is admitted in certain quarters that the marked vogue for sun tan hosiery is holding down business in full-fashioned It dominates the consumer de- mand to such an extent that there is practically no other shade, besides white, that is meeting any real call at the moment. This concentration is noticeable in the reduced consumer buying of more than one or two pairs at a time, due to the lack of the usual incentive of having a general color as- sortment in the wardrobe. The bare- legged vogue is also cutting sales down to some extent. —_+-.___ Territory possibilities are measured by the clock—not by the map. advertisements. goods. Stupidity seldom relaxes. We dig up your Lost Money AN UNUSUAL COLLECTION SERVICE Mr. Stowe says: We are on the square. So will you after you have used our service. No extra commissions, Attorneys fees, Listings fees or any other extras— Only one small service charge. REFERENCES: Any Bank or Chamber of Com- merce, Battle Creek, MR. STOWE of THIS PAPER, Michigan Retail Dry Goods Association. For your protection we are bonded by the Fidelity & Casualty Co. of New York City, Give us a trial on some of your accounts now. Merchants’ Creditors Association of U. S. Suite 304, Ward Building. Battle Creek, Michigan OMAR GRAND STORE EQUIPMENT eet SITINIVIMNI TIN DRUG STORE PLANNING Recommendations to fit individual conditions. RAPIDS CORPORATION GRAND RAPIDS ~ MICHIGAN ‘8 CUCL LULL CCC CCC CCC CCCUK Succeeding GRAND RAPIDS SHOWCASE CO. DRUG STORE FIXTURES Planned to make every foot of store into sales space. WELCH-WILMARTH CORPORATION MMM s ms June 26, 1929 MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE Indicts Fire Underwriting Methods. James Radford, a past president of the California Fire Fighters Associa- tion, in an address before the 1928 con- vention of the Association, asked the question whether the fire insurance companies were really sincere in their fire prevention activities. In answer- ing the question Mr. Radford seems to think that the present method of writ- ing insurance would indicate that the representatives of the companies are rather interested in the premiums from which their commissions are derived. In part Past President Radford said: “A question that has often been ask- ed is: ‘Are companies really sincere in their seeming work of fire prevention, or is it merely propaganda to keep be- fore people the dangers of fires, and to show the necessity of fire insurance?’ At the first glance at the subject we could say that they are in earnest in their endeavors to cut down the num- ber of fires; but a careful study of the situation tends to make this answer very doubtful, and instead of saying that they are trying to cut down the number, we would say that by their method of doing business they are helping to increase the number.” Quoting the National Board of Fire Underwriters, Mr. Radford cited the fact that ‘arson cost the Nation more than $186,000,000 in 1927 and that about one-third of the fires of the country were incendiary in origin.’ “Now we claim that this wave of incendiarism is caused by the methods of doing business as now carried on by stock fire insurance companies. Insur- ance is credited with being the cause of 85 per cent. of the fires, either di- rectly or indirectly. Directly by over- insurance, which leads to incendiarism or the wilful neglect of precaution against the dangers of fire. Indirect- ly by general neglect in regard to or- dinary precautions against the dangers of fire. “The method of doing business as carried on by the fire insurance com- panies tends to keep these conditions in force. At present anyone who has the money can obtain a policy of fire insurance on their property at any value they may desire to place on same, for in 90 per cent. of the cases where property is insured, the company makes no examination as to the real value of the property, depending upon being able to show fraud after the fire, in case the property is overinsured. The question of moral character does not enter into the matter of being an insurance agent, but simply the ability of securing insurance to be placed with the companies. The strong competi- tion for business among agents is the principal factor in keeping fire traps and dangerous buildings insured, as the agents, who are solely dependent upon their commissions for their liv- ing, take any and all risks that they can get, and the companies, to secure their business, must take the bad with the good. “An example of this was the case of the property in San Francisco known as ‘The Cuneo Flats,’ This property was always known as a dangerous fire trap, and when it did take fire, two men lost their lives in the fire. But fire insurance was easily obtainable on this property by combining the ap- plication for insurance on other prop- erty highly desired. “While fire insurance companies con- tinue giving insurance on_ property without examination, and allowing commissions to anyone:who can se- cure applications for insurance as now carried on, the conditions as here stated will continue to exist.” —_—_>-._____ Independent Merchant Must Learn From Chains. St. Cloud, Minn., June 16—I have read with considerable interest your drastic denunciation of the chain store in your last issue of the Tradesman entitled “Slow But Sure Starvation.’ Unfortunately, everything you state is absolutely true, but there 1s a reason for it all. This letter is not written as a de- fense of the chain store nor as a de- nunciation of the independent mer- chant, but simply to state a few pre- dominating facts which have to be considered. I am not connected with any chain store organization in any way, shape or form, although I am familiar with their way of doing business, their sys- tem and tactics. | also know the meth- ods of the independent merchant and when compared they fail to harmonize. I have had the opportunity of call- ing on merchants from the Atlantic to the Pacific and what do I find in this supposed advanced day of business principles? Nothing but the old time back woods methods still in practice in the majority of cases. The chain store has put the merchandising busi- ness on a scientific plane. Are many of the independent merchants trying to profit by their knowledge and experi- ence? The jobbing houses all over the country are doing all in their power to assist and render service to their merchants in order that they can meet chain store competition but, unfortun- ately, they are meeting with very little response and consequently are causing a business depression for both the job- ber and the independent merchant, but in the meantime the chain store and mail order houses are advancing by leaps and bounds. The independent merchant has not yet learned the meaning of the word volume as an asset in his business. He does not know how to cash in by ren- dering a service to his customers. He does not know what constitutes a rea- sonable margin on his merchandise. Store arrangement and merchandise display are of no consequence to him. The classifying of his store as a busi- ness principle is foreign to him. In other words, the modern methods of merchandising he knows nothing about and apparently shows no inclination to learn. At the same time he is cuSsing the other fellow, wringing his hands and wondering why he is not gettinz his share of the business. The American public to-day de- mands service and style, quantity and a little quality for the money and a change of atmosphere of the store. The independent merchant of to-day has every advantage over the chain store if he only could realize it. His mind is set on that one big bug-a-boo, buying power. If he only had the buying power of the chain store his troubles would be over. All bosh. [é he would employ a little psychology and elbow grease many chain stores would go hungry for business. When the independent merchants employ the modern methods of merchandising then, and not until then, can they hope to meet the present day competition. I am touching only on a few of the hieh spots in- this subiect. Tf you can think up a plan to hammer some brains into a few of the shopkeepers and make merchants out of them you will make a barrel of money. R. D. Shepherd. FINNISH MUTUAL FIRE INSURANCE COMPANY Calumet, Michigan Organized for Mutual Benefit Imsures Select Mercantile, Church, School and Dwelling Risks Issues Michigan Standard Policy Charges Michigan Standard Rates Saved Members 40 to 68% for 33 Years No Membership Fee Charged For Further Information Address FINNISH MUTUAL FIRE INSURANCE CO. CALUMET, MICHIGAN Affiliated with The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Coris O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER Don’t Say Bread — Say HOLSUM MICHIGAN TRADESMAN June 26, 1929 SSS SSeS ee Frank T. Hulswit. June 26, 1929 MICHIGAN TRADESMAN 17 MEN OF MARK. Frank Theodore Hulswit, the Meteoric Millionaire. During the forty-six years I have edited the Tradesman I have written no less than 5,000 biographical sketch- es, but none of them have brought me more genuine pleasure than the sub- ject I have selected for this week's addition to my galaxy of noted men and women. My reason for this preference is that I am in love with my subject. I like his frankness and manliness. I admire his commanding genius as a genuine captain of indus- try. I glory in his achievements and commend the pure and simple life he has led in the presence of great temp- tations and opportunities to deviate from the straight and narrow path which alone leads to true greatness. The paternal great grandfather of Frank T. Hulswit was one of the most famous Dutch painters of the eighteenth century. His name was John Hulswit and he figures largely in a book entitled the History of Dutch Artists, which I have read (by proxy) in the original Dutch tongue. Many of his paintings are preserved in the National Art Gallery of Holland in the Hague, where they are regarded with all the veneration which Holland bestows on her great masters of the brush. Mr. Hulswit’s grandfather, who was also named John MHulswit, was a painter of some note, but died quite young and left no pictures which ap- proached his father’s canvases in merit and originality. Mr. Hulswit’s father was born in Amsterdam Sept. 30, 1836. He was carefully educated in the schools of his native city and served the regulation term of years in the army of the Neth- erlands. He rose to the rank of cap- tain. On the completion of his term of service he came to America, lo- cating in Grand Rapids in 1871. His first employment was in the grocery store of Mike Caulfield on Canal street. His next engagement was in the book store of D. J. Doornink, located in a little store where P. Steketee & Sons retail store now occupies so command- ing a frontage. Ina few years he en- gaged in the book and stationery busi- ness on his own account just North of the Daane & Witters grocery store, handling both Dutch and American books, calendars and school supplies. For many years he was agent for the American Bible Society. He joined the Second Dutch Reformed church on coming to Grand Rapids and remained a member until his death. He was deacon of the church for many years. He married Johanna U. Louis, who was also a native of Holland, although her birthplace was near the Belgian line. Four sons were born to this couple—Frank T. (Sept. 10, 1875), John A., who is Treasurer of the Grand Rapids Gas Light Co., William H., who conducts a stock brokerage business in Chicago, and C. Fred, who was killed in an automobile accident near Seattle about five years ago. All of these boys attended the public schools of Grand Rapids. Frank T. Hulswit completed the eleventh grade in school and appren- ticed himself to learn the trade of watch making and repairing in Van- dermeulen’s jewelry store, which oc- cupied one side of his father’s book store. He soon abandoned the idea of pursuing the occupation of jeweler and took up the work of sub clerk in the local postoffice. A year later found him in the employ of the Mich- igan Trust Co. as office boy. He was soon promoted to the teller’s cage. A year later found him on the road, sell- ing bonds for McDonald, McCoy & Co., of Chicago. A year or so later he became connected with the promo- tion house of Ed. M. Deane & Co. Here he formed the acquaintance of Ralph Child and in 1904 they engaged in the stock and bond business on their Own account under the style of Child, Hulswit & Co. The business grew so rapidly that they soon merged the co- partnership into a stock company, tak- ing in as stockholders Richard Schad- delee, Claude Hamilton, Howard Thornton and E. A. Stowe. The cap- ital stock, which was originally $50,000, was increased from time to time until it amounted to $250,000. The first property purchased by the company was the Cheboygan Gas Co. This was followed by the Cadillac Gas Co., La Porte (Ind.) Gas Co., Mattoon (IIl.) Gas Co., Ft. Dodge and Muscatine Gas and Electric Cos. and the Chat- tanooga Gas Co. In July, 1910, the business was merged into the United Light & Railways Co., followed from time to time by the purchase of other gas, electric light and street railway properties to the number of thirty-four. Some years ago the name of the com- pany was changed to United Light & Power Co., with assets which now ag- gregate $510,068,778. March 10, 1926, Mr. Hulswit resign- ed from the Presidency because of pressure brought to bear on him by men whom he had regarded as friends up to that time and he was forced to liquidate his obligations to such an ex- tent that he suffered the loss of prac- tically his entire fortune, which was estimated at $8,000,000. Instead of committing suicide or going insane, as most men would have done under such circumstances, he came home for a few days, consulted with his life-lonz friends, fortified himself with tempor- ary loans to the amount of several hun- dred thousand dollars and started back to New York to again build up a fu- ture and a standing among the leading financial men of the Nation. Although this was less than forty months ago he has already accomplished both am- bitions, making a record which has been exceeded by but one man in America—E. H. Harriman. Before the fiasco he had launched a new hold- ing company under the name of the American States Securities Corpora- tion. He devoted his energies to this organization day and night and has made it one of the strongest under- takings of its kind in the country. Less than a year ago he changed the name of the organization to the American Commonwealth Power Corporation, which has assets of $122,251,111.46. During the past week he announced that his company would go on a cash dividend basis July 15 and a stock dividend basis Oct. 15. Mr. Hulswit is President of the company and chair- man of the board of the American Gas & Power Co. and the American Com- munity Power Co. Mr. Hulswit was married June 20, 1900, to Miss Cornelia Marie Hoebeke, of Grand Rapids. They have had two children—Charles Louis, 27, and Rob- ert Marinus, 24. The former gradu- ated from the electrical department of the University of Michigan and is now located at Bangor, Me., superintend- ing the erection of a new gas plant for a subsidiary of the American Com- monwealth Power Co. Robert gradu- ated from the Grand Rapids high school in 1924 and holds a responsible position in the transfer office of the corporation in this city. He resides with the family in their beautiful home at the corner of Crescent street and Union avenue. Mr. Hulswit is a member of the Na- tional Guard of Michigan; the Metro- politan Club of New York; the Union League Club of Chicago; the Union League of Cleveland; the Westchester- Biltmore Country Club, Rye, N. Y.: the Peninsular Club of Grand Rapids; the Highlands Country Club, Grand Rapids; the Congressional Country Club, Washington, D. C.; the Rotary Club of Grand Rapids; the Central Reformed church of Grand Rapids. A few years ago Mr. Hulswit joined a Grand Rapids friend in presenting Hope College (Holland) with $60,000 to establish and maintain a Chair of Theology at that institution. Like most successful men Mr. Huls- wit has a hobby. In his case the spirit and artistic ability of his great grand- father has reappeared after a period of more than a hundred years. His home in Grand Rapids and his offices ‘n Grand Rapids and New York are crammed full of beautiful oil paintings, illustrating the best examples of Dutch and Flemish masters. New York art authorities tell me that there is no higher authority on the work of the great masters who made _ Holland famous than Mr. Hulswit. I shall not be at all surprised to see him create a museum of Dutch art in Grand Rapids, enrich it with the best specimens of the old masters it is possible to pro- cure and endow it so generously that it will be unique among the foremost art galleries of America. He could do this any time now, because the finan- cial wise men of the East estimate his accumulation at $15,000,000 and insist that at the rate he is now going he will easily double this figure during the next five years. To me the most remarkable feature which commends Frank Hulswit is the simplicity of his every day life. There is nothing of the spectacular about him. Notwithstanding the fact that his associates are mostly millionaires who live in lordly style and spend money prodigally, Mr. Hulswit lives the simple life, whether he is in New York or in his home in Grand Rapids, deriving his greatest enjoyment from close contact with his family and friends. I am told that he never per- mits an evening to pass without writ- ing to his family when he is away from home. One quality which I am glad to record to his credit is his absolute fairness in all business transactions, his refusal to avail himself of any technicality which will work a hard- ship to the man at the other end of the transaction and his invariable prac- tice to make good on every promise, In this | personal experience as either express or implied. speak from well as common knowledge. In the fall of 1910 I was taken to the hospital with typhoid fever. I remained there four months, when I was carried to Bermuda to recover my strength. I was away from home seven months. In the meantime Mr. Hulswit had made an exchange proposition to his stockholders in the United Light and Railways Co. which was greatly to their advantage. Of course, there had to be a time limit on the transaction. When I returned from Bermuda the limit had expired, but Mr. Hulswit scorned legal limitations in a case like that and promptly placed me on the same basis I would have been if I had complied with the time conditions of the original proposition. Mr. Hulswit owns a dominant inter- est in the United Motor Truck & Equipment Co. I met him on _ the street one day some years ago and he remarked: “Do you want to do United Truck and yourself a good turn? If so, pick up the 500 shares in the hands of Thurman at $8 per share. The stock is owned by a former employe of ours and is a matter of much em- barrassment to me. I will consider myself personally responsible for your holding and make good to you any loss you sustain by coming to my as- sistance. I promptly acted on his sug- gestion, because I knew that when he got around to it he would see to it that his promise was made good. I refrained from calling his attention to the matter during the period of his embarrassment, but now that he has succeeded in wooing from ten to fifteen million dollars from the God- dess of Speculation, I know that on the occasion of his next visit to Grand Rapids he will call at my office and hand me his check for $8,000 with as little ado as I would make in renewing a note at the bank. That is Frank Hulswit’s way of doing things. A man who can lose eight million dollars and never whimper would never hesi- tate a moment to make good on a little loss like eight thousand dollars. He has never failed a friend in the past’ and he is now too old to reverse the policy of a lifetime. Much of his suc- cess is due, in my opinion, to the fact that he has never proved untrue to any business obligation he voluntarily assumed; that he has always kept his word good; that he has never betrayed either friend or foe, so that his stand- ing among public utility leaders of the country is away above par. I am told that no one can borrow more money of the banks in New York City, in pro- portion to his financial rating, than Mr. Hulswit. From his youth Mr. Hulswit has been an energetic worker and very early developed mental qualities that made his emergence into the front ranks of those who do things, inevit- able. He has achieved a systematic success in his chosen line of business (Continued on page 31) DRY GOODS Michigan Retail Dry Goods Association. President—F. H. Nissly, Ypsilanti. First Vice-President — G. E. Martin, Benton Harbor. . Second Vice-President-—D. Mihlethaler, Harbor Beach. : Secretary-Treasurer — John Richey, Charlotte. : Manager—Jason E. Hammond. Lansing. Manager Hammond Covers Central and Eastern Michigan. Lansing, June 24—Our visit to Ionia revealed changes down on the business street. Allen Brothers have leased their store to the J. C. Penney Co., and will soon retire from business. Arthur Stone, of the Fashion store. reports business good and 1s satisfied with Ionia as a business location. Had a good visit with Ai. Steven- son, of the Stevenson store. They have a fine corner and a well kept store. Went up the hill and visited our old friend, Fred Cutler. He has a lovely home overlooking the vallev and greeted us pleasantly, although he is none too optimistic regarding his health and his prospects for the future. Mrs. Cutler reports that Mr. Cutler's health has been better this spring than for the last two or three vears. I think Mr. and Mrs. Cutler would appreciate calls from other merchant friends. The Quality store, formerly man- aged by Mr. Cutler, has now as its manager H. L. Wever. The owners of this store were fortunate in secur- ing a man of Mr. Wever's quality. He is a student in business affairs and much interested in the research work in Mr. Schmalz’s department at the University of Michigan. For some time we have been aware of a first-class store located at Sher1- dan—the J. G. Cutler Co. Calls made a few years ago at that place found them busy and not in the mood to con- sider membership. Recently thev have established another store in Stanton. I am now pleased that both the Sheri- dan and Stanton stores are members of the Association. We congratulate Stanton on securing a new store and we are sure that the membership of the Michigan Retail Dry Goods As- sociation extends a cordial welcome to merchants such as they. : Greenville has a number of wide- awake merchants and they are stand- ing together as independent merchants under the name and style of Home Owned Stores. T. M. Sawyer. of Lansing, addressed the meeting in his usual instructive and interesting way. There were about forty members pres- ent. Much of the credit of this or- ganization belongs to C. 1. Clark of Clark’s dry goods store, and Harry J. Lee. of the Stvle Shop, who have been members o fthe Michigan Retail Dry Goods Association for some time. _ We strolled through the store ot Uhiman & Heidelburg at Edmore. The salesladies were busy. Mr. Heidelburg, who conducts his store in Big Rapids, was not present. His Edmore store looks good to us and we will drop over and see the Big Rapids store some day soon. A recent visit to the Hilsinger store, in Elwell, was mentioned in a previous news letter. Last week we called on Mr. Hilsinger at his home in St. Louis. His health is none too good, but he had a cheery manner and is hopeful of recovering. He has worked hard and has been successful as a merchant ina small town. We hope his health im- proves. The Brooks department store, in St. Louis. has been closed and is vacant. In the Mt. Pleasant oil district there is some real enthusiasm and several wells have been sunk in Chippewa township, Isabella township and over the line in Midland county and some of the wells are flowing profitably. The Mt. Pleasant hotels were full of ruddy faced men who are thinking in terms of millions. We hope the district de- velops and that some of these com- paratively worthless agricultural areas MICHIGAN TRADESMAN will become centers of business ac- tivity. We learned that the Hagen store, in Mt. Pleasant, has been leased to the J. C. Penney Co., making it necessary for Barnard-Bishop to move within the next two years. E. L. Conrick, in the old Marshall & Graham corner, re- ports a profitable business. We called upon N. D. Gover, who as a business man is a comparatively new comer in Mt. Pleasant, although he has lived in that region for years. Mr. Gover conducts a grocery store and a farm and is developing a first- class department store. He has a very agreeable personality; was too busy to give the time we required to settle the matter of membership, but promised favorable consideration a little later. Mr. Gover is a real factor in business circles, so far as that locality is con- cerned. The Glen Oren store, at Shepherd, shows much improvement since our last visit. He is optimistic and seems satisfied with the business prospects. We arrived in Clare just at the right time. The business men’s organiza- tion had promoted what is called Fire Prevention Day. Through the cour- tesy of Mr. Davy, of the Davy depart- ment store, and Mr. Bicknell, of the Bicknell department store, we received an invitation to atend the evening meeting. About a dozen representa- tives of fire insurance companies were present and a very practical and in- structive address was given by one of the insurance men. The day had been spent in a thor- ' ough inspection of the property of the city, including basements and _ attics and a visit to high school with ad- dresses to the high school pupils. A fire alarm had been turned in, requir- ing an exhibition stunt on the part of the local fire department. This was one of the best, worthwhile meetings I have attended in a long while. The business men’s organization of every town would do well to promote such an enterprise. We understand that the expense of this visit of the insurance men was nothing. The Hotel Doherty furnishes a first-class place to entertain such guests. This is one of the good small town hotels in Michigan, and last but not least the two stores—Davy’s and Bicknell’s—are among the very best small town stores in this part of the country. A visit to Midland reveals that the business men have been severely jar- red by the local bank failure. One of our members was a heavy depositor and will suffer a serious loss. Both the Thompson and the Beckwith stores there are doing a good business. Our former member, Glenn E. Hile, of the Knepp store, at Midland, is now a silent partner in the Freeman store at Durand. Bay City was all agog over the ex- pected arrival of a fleet of airplanes. The day was dark and foggy and only one of several dozen airplanes arrived. We are glad no casualties resulted. Incidentally, I might state that during the most of the week June 10 to 14, I wore my summer hat with my over- coat. We hope summer has come. H. G. Wendland, of Bay City, greet- ed us with this remark: “I don’t come to the store very early.” Judsing from the activity around his desk and in the vicinity of his office, we believe he makes up for lost time. The Wend- land store is a real place and every- thing goes like clockwork, We antici- pate that profits are coming in the same old way. The Walther Department store suf- fered a severe fire this winter and Mr. Walther with. his son, J. W. Walther, Jr., are very busy bringing about a complete re-organization. Had a good visit with the father and son and be- lieve that better times are ahead for them. Morris M. Hanan. in his little West (Continued on page 30) June 26, 1929 RETAILERS CAN FIGHT THE CHAIN STORES BY UNDERSELLING THEM HERE’S A SOLUTION TO YOUR PROBLEMS Merchants Clearing House 176 EAST JEFFERSON AVENUE “ COR. RANDOLPH DETROIT, MICHIGAN ANNOUNCE THE OPENING OF A JOB DEPARTMENT IN CONNECTION WITH OUR WHOLESALE AUCTION BUSINESS JOBS OF MENS, WOMENS AND CHILDRENS WEAR, SHOES AND GENERAL MERCHANDISE ALWAYS ON HAND AT LESS THAN MAKERS COST! COME INAND SEE US H. J. GILLIS L. LEVINSOHN Auctioneer Buyer and Liquidator ECONOMY THE MILL MUTUALS < AGENCY ss Machigen Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGANS LARGEST MUTUAL) AND ASSOCIATED COMPANIES STRENGTH Lansing Combined Assets of Group $45,267,808.24 ‘20% to¥40% Savings Made Since Organization FIRE INSURANCE— ALL BRANCHES Tornado— Automobile— Plate Glass June 26, 1929 SHOE MARKET Michigan Retail Shoe Dealers Association President—Elwyn Pond. V ce-President--J. E. Wilson. Secretary—E. H. Davis. Treasurer—Joe H. Burton. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. Is Modern Retailing Too Scientific. Is there a tendency at the present time to go too far in the application of science to retailing? On a number of occasions we have cautioned the retail shoe merchants of the country against overlooking what we have termed the all-important hu- man side of retailing, that phase of the business of selling shoes which centers around the intimate and delicate re- lationship between the store and _ its customers. Now an executive of an outstanding retail institution, quoted in an inter- view in the New York Times, express- es himself even more strongly to the same effect. “During the past few years a ver- itable tidal wave of so-called science has engulfed retailing,” says this mer- chant. “Numerous standardized meth- ads for performing almost every re- tail operation have been developed. Some of these are excellent, some fair, some poor. In the application of these methods, there has developed a_ ten- dency to regard them as_ wonder- workers and to expect more of them than they can logically perform. At- tention to other equally important factors is necessary to prevent losing sight of the fundamental principle of retailing. That is to please the public. and only as scientific methods work to this end are they worth while. “None of these things, however, wiil make any store great. Properly ap- plied, they make a great store greater. But, after all, what makes a store suc- cessful and great is the genius of get- ting new things and pleasing the public.” Some of the great department stores are applying scientific methods even to this matter of pleasing the customers. They have established departments of public relations, under that or some other name, whose responsibility it is to see to it that there are no slips in the store’s service which might result A great department store, obliged to delegate its task of pleasing the public to hun- dreds of individuals, may find it ad- vantageous thus to maintain a depart- ment to check up on its personal rela- tions with The average shoe merchant can best undertake this job himself. Make it your business to know your customers individually as far as possible and to make sure that they never leave the store displeased or dissatisfied. Insist that all of your salespeople and employes assume the same responsibility—Shoe Retailer. in the loss of valued friends. customers. —_—__>2s—__ Late News From Grand Traverse Bay. Traverse City, June 25—Many re- sorters and tourists are arriving every day to enjoy the pleasant weather, the balmy breezes and the beautiful scen- ery for which this region is famous. Cottages of the resorters are being opened and made ready for those who are yet to come. The license plates attached to automobiles attest the presence of a considerable number of tourists from Illinois, Ohio, Indiana MICHIGAN TRADESMAN and other contiguous hot weather states. Owners of stores and shops have made liberal expenditures for im- provements in the appearance of their places of business. Upwards of $8,000 has been pledged to a community fund, to be used in the entertainment of so- journers. An item of interest to the people of Grand Rapids, as well as of this city. is the probable appointment of Carl Williams as a member of the farm marketing board by President Hoover. Mr. Williams lived in Grand Rapids a number of years. He was employed as its state news editor by the Grand Rapids Press. His wife is a sister of George G. Bates. citv treasurer of Traverse City. Mr. Williams is the publisher of the Oklahoma Farmer. He is also financially interested in two daily newspapers, published in Okla- homa City. Mrs. Williams had been engaged in newspaper work before her marriage to Mr. Williams. Friends of Mr. Williams state tha he has had years of experience as an organizer of producers of agricultural products, that he is well and favorably known by the President and that his appointment to the marketing board would be hailed with satisfaction by thousands of farmers. National orchestra and brass bands are about to commence rehearsals at Interlochen. Two hundred and fifty students ‘of music from the high schools of the Nation, together with a comps of competent directors and teach- ers of music, have arrived, preparatory to the opening of the camp to-day. The presence of the students enlivens the city and serves to increase the volume of trade of certain lines of merchandise. Camp leaders and 230 bovs, spon- sored by the Big Brothers of Grand Rapids, have registered for service as cherry pickers in Grand Traverse and Leelanau counties this season, which will open next month. One camp will be located at the Burkhart farm on the Peninsula; the second will be at the orchards of G. M. Dame, near North- port. Expense of maintaining the camps has been guaranteed by the owners of orchards. The boys will be paid a reasonable sum for their ser- vices. R. Floyd Clinch has promised this community to raze the old Park Place Hotel at the close of the resort sea- son and begin the erection of a large modern hotel with 150 rooms. Archi- tects have surveyed the locality and its surroundings, with which they are greatly pleased. The architects pro- pose to extend the structure high jn the air, thereby affording occupants of the rooms enchanting views of Grand Traverse Bay, Boardman lake and river and the hills and valleys ad- jacent to the city. Arthur Scott White. —_+-<+____ Reversible Soleils For Fall Hats. Early indications in Fall millinery of the better kind point strongly to wide favor for reversible soleils, for the most part in shades which are popular at present. Few signs of an active demand for velvet hats for the early season are seen, the present trend in hats of this material being very largely teward beret effects. In current season purchases the feature is the steady increase in call for felts, which were said yesterday to be sell- ing about “50-50” with straw hats. The colors wanted most in these chapeaux are natural, eggshell, sun tan and white. White was said to be looming up very strongly. —_—_~~+<-___ Children’s Yellow Frocks Sought. A strong trend toward yellow in dresses for one, two and three-year- olds, to replace the usual frocks of pink and~blue, “is one-of the current features of the business being placed in infants’ and children’s Pink and blue garments are still selling in the $16.50 to $24 a dozen range, but *heir volume has been cut into by the sale of range the wear. yellows. In the two-to-six feature is the emphasis a ) NO! THIS CANT _/-| BE THE PLACE’ | | UncleJake Says— KALAMAZOO VEGETABLE PARCHMENT CO. KALAMAZOO, MICHIGAN 19 placed by buyers on sleeveless frocks of organdy and shadow lawn. Orchid is the most sought for shade in these, with rose and jade green following. In play garments the sun suit has the call, this being active in the one to six-year sizes. principal especially “I have never known a man to fail in business because he knew too much about it or worked too hard at it.” Years ago when we commenced to manufacture KVP Delicatessen Paper the first run we turned out was good, but not good enough to suit us and so we put a lot of hard work into improving it. The man who buys it today is going to be as per- fectly pleased with it as we are. MORE AND BETTER CUSTOMERS An average of one out of every three people you meet—or from 35 to 40 per cent of the whole population of the United States—have at some time eaten Yeast-for-Health. The great national Yeast-for-Health advert’sing campaign of The Fleisch- mann Company is sending thousands more new customers to the grocer for Yeast. sells. To secure for yourself the benefit of The Fleischmann Company advertising, simply have your Fleischmann man put your window or door, and a metal package disvlay in your store. FLEISCHMANN’S YEAST Service Thousands of these people are These people buy not only Yeast but many other things the grocer still eating it. a Yeast-tor-Health transparency on Always Sell LILY WHITE FLOUR “*The Flour the best cooks use.’ Also our high quality specialties Rowena Yes Ma'am Graham Rowena Golden G. Meal Rowena Pancake Flour Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY LANSING, MICHIGAN Prompt Adjustments Write L.H. BAKER, Secy-Treas. P. O. Box 549 Lansing, Michigan 20 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President — A. J. Faunce, Springs. First Vice-President—G. Vander Hoon- ing. Grand Rapids. econ. Vice-President — Wm. Schultz, Ann Arbor. Secretary-——Paul Gezon, Wyoming Park. Treasurer—J. F. Tatman, Clare. Harbor ‘ Cee ee a ee SnaIeamnel We Must Train Grocers To the Busi- ness. The canning of cranberries, making them into sauce in advance and other- wise processing them, results in sta- bilization of an entire industry far be- yond what commonly follows similar departures. For cranberries, like the maize we call corn, 15 an American product. Like corn, foreigners do not know how to prepare cranberries. Corn meal rotted in Ireland during the famine of about 1810 because those to whom America had sent it knew not how to cook it. But cranberries have this ad- over cocn: that foremners like them withort any preliminary education cr “getting used to” them, as they have to get acquainted with Further, cranberries are not injured by preparation, for all cranberries are cooked by everybody before they are eaten—none being consumed in the raw or fresh state. Thus a product hither- to used during a brief season, whereof a big crop often entailed waste and se 8 ymrices below the profit line, 1s now to a year-round staple and nger exists that the Cape Cod growers will ever produce too Last season 35,000 barrels were can- ned. Those were disposed of without trouble, both at home and abroad; but reign reception was SO immediate omplete that 100,000 barrels will is season. Here, then, is ancther great American product and dustry put into a nice position, sitting pretty on top of the world. This week I have talked with two inent chain. officials. 30th are both trained as grocers in both can make a package in way, which is a lost art in ica. Comment by each is inter- 1 are absolutely right,” said one, ] rat the ] rrocer who knows his business has a rf - individual you insist t walk-away. We know in our business that the man himself is everything in I can take you to one of Its loca- any store. our units. It is on a corner. tion is central and prominent. It is fully stocked. ful Run by one of our men its sales were $1,600 to $1,700 per week. That man is shifted for some reason and another put in his place. lecline from the day he arrives Why? ‘There is the same store, the same 1ey are down to $900. the same widely-heralded ‘buy- ing power.’ Every physical advantage remains, yet sales drop to such a level that we have to revamp that store. Why? The man—that’s the answer. And I tell you that if the individual erocer will forget the chain store and its supposed advantages, quit worry ing about what the chain pays for goods, disregard chain prices and de- vote himself to the interior of his own MICHIGAN TRADESMAN store he has nothing to fear from anybody. Just let him copy some things: the order, cleanliness, promin- ent and fetching displays of the chain and to those things add the strength of his own pleasing personality, and he will be too busy to worry about any outside conditions.” Said the other: ,“We get our best clerks from Ireland or Scotland, if you several will. They are trained for years in the old-fashioned way. They know how to make packages and they do make them, each with a firm loop which the customer can slip over her finger to carry it. Where do you see such service in any single store here or in any other store here?” “And you are right about our troubles with our managers. I was in one of our stores a few weeks ago. A woman bought five loaves of bread and she rushed to catch her train. It was raining slightly and the streets were muddy. She had not got across the street when her bread was scat- tered on the ground. “T went to her and said: ‘aMadam, you have plenty of time to catch that train and you cannot use this bread. Come back and let me fix you up.’ I gave her five more loaves and tied them as I was taught to tie packages in Ireland. I sent away a satisfied customer. But will she get satisfaction next time she goes to that same store Probably not. That is one of our greatest problems of to-day?” History repeats itself. Fifty years of ours? ago when the Findlay store came back from the panic of 1873 we rebuilt it considerably on the basis of good packaging. Grocers had gone to cheap paper and twine, which is not cheap but about the most costly thing gro- cers can buy. No packages held un- til the farmer got them home and few reached homes via the delivery wagon intact. We paid seven and eight cents per pound for red express manila paper and four ply twine when neigh- bors were paying two and 2% cents for straw paper, using two ply twine. Our packages needed but one thick- ness of paper and a single tie and they got to their destination in such shape that customers made favorable com- ment to each other and thus provided us free advertising. The cycle is com- plete again. of good packaging of groceries and steal a real march on the chains. The London folks are not waiting for the “Gov’m’nt” to license grocers. Instead, their own institute is pro- gressing steadily. Last season they graduated the number was 110, and so far this year 165 entries have been received. seventy-nine. This year Those boys and girls—for there are many women among them—are Lon- don’s grocers of the future. A new generation is being trained in America. 3ut the London grocers and manufac- turers have banded together and put in their money to train and certify their own graduates. And believe me, those graduates know the grocer’s business thoroughly. From every angle we find the call for individualism—of the right kind. The Grocer’s Magazine for May says that “so large a proportion of the peo- (Continued on page 31) June 26, 1929 wee GOLD MEDAL QUALITY Always asked for by discriminat- ing buyers who want the finest! Be sure you have it in stock. THOMAS J. LIPTON, Inc., 28 East Kinzie Street, Chicago, IIl. The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS -t- oie MICHIGAN NEW AND USED STORE FIXTURES Show cases, wall cases, restaurant supplies, scales, cash registers, and office furniture. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. N. FREEMAN, Mgr. Agency for Remington Cash Register Co. Call 67143 or write VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruit and Vegetables “Yellow Kid” Bananas, New Potatoes, Strawberries, Sunkist Oranges, Lemons, Fresh Green Vegetables, etc. Let us have another era, THE BEST THREE AMSTERDAM BROOMS PRIZE White fwan GolddBond AMSTERDAM BROOM COMPANY 41-55 Brookside Avenue, ; Amsterdam, N. Y. M.J. DARK & SON INCORPORATED GRAND RAPIDS, MICHIGAN = Direct carload receivers of UNIFRUIT BANANAS SUNKIST ~- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RAPIDS, MICHIGAN June 26, 1929 MICHIGAN TRADESMAN 21 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E. ©. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. She Buys Rump and Makes Them Like It. Last week I was in Seattle and my sister asked me to get. some steak for dinner. She had four in her family and [I had four in mine. Steak for eight! I went to a meat market in the shopping district of the University grounds and spotted a very clean look- ing market. The man back of the counter was more than usually clean with neatly combed hair and_ rosy cheeks. such indoor work could have such a I marveled how a man doing glorious complexion! In the market everything was spotlessly clean. I am accustomed to buying in a small town and, not wishing to expose my ignorance as to how much steak I could buy for the amount I felt I could conscientiously spend for the meat, I asked him how much steak was a pound. Madam,” he answered very courteously. “Forty cents and up, “You mean rump steak is forty cents I asked incredulously. “Ves, forty cents for the round and shoulder and up to sixty for the better cuts.” “But how can that be when the mar- ket report says that top steers are 10 cents, sows 5 to 7 and bulls 6 to 8?” I insisted. “It’s a long ways from that price to 40 cents for the cheapest cuts!’ ; a pound?” “Madam, I’m paying 28 cents to-day for my meat uncut. In order to pay my rent, my running expenses, I have to sell as I do and you'll find all the other markets in the same _ position. We do not set the price—it is set for us by the packers.” Other women came in to buy meat and soon the helper had more than he could do but the rosy cheeked one did not pay any attention to them, as he explained the intricacies of the market business to me. linally I bought two pounds of the cheapest steak which I am certain was not top steer or even bull, but plain cow and I don’t mean young cow either! My sister looked at the steak and her nose went up. “Co, who’s going to eat that leath- er?” she asked me as she put the po- bidces to boil. “We are and you'll eat your share and don't forget it!’ I answered kind of snippy, not liking the way her nose sort of rolled into the air. I cut the steak up into 16 pieces as nearly equal in size as possible. Then I took some flour and began pounding. I pounded three large cups of flour into that steak and by the time it was ready for the pan the pieces were al- most once again the size when I be- gan my operations. Then I carefully browned all the meat and putting it back into the pan I added two cups of water and placed it in the oven. The steak was delicious, fit for any hungry god or man, Sister ate her two pieces and I saw her sneak part of the baby’s helping saying, “Too much meat isn’t good for children.” Did you ever try it that way? And the next time you go to the market ask the proprietor why meat is so high. He does not know any more than you and I do but I think if enough of us ask, we'll find out a thing or two after a while and realize why it is that our dollars have such a small purchasing value. Cobie Di Lespinasse. ++. ____ New Iceless Car Expected To Revo- lutionize Shipping. Meat packers, fruit growers and many other producers are testing a new iceless refrigerator car which represents an entirely new principle. In place of ice and salt this kind of car obtains and maintains any tem- perature of cold desired by the simpie setting of a thermostat. Large tanks contain a sand-like substance, silica gel, which is porous and pulls the sulphur dioxide refrigerant into itself for five hours at a time. Then small gas jets under the tanks drive The cycle is repeated constantly dur- ing the trip. For fish the temperature averages 12 degrees below freezing. One of these cars, starting from Cape Cod, Mass., arrived at the MHaley- Neeley Co. plant in Sioux Falls, North Dakota, with upward of twelve tons of Whiting. The car is revolutionizing the shipping of perishable commodi- ties. out the moisture. —_> >a Chain Meat Markets Scarce in Ger- many. Chain stores in Germany, according to Douglas Miller, assistant American commercial attache at Berlin, handle shoes, cigars, confectionery, coffee, dairy products, soap, beer, spirits and many other commodities. No mention is made of their handling meat. The German chains are limited in two ways. They are limited to par- ticular cities or sections of the coun- try and they are limited to particular commodities. There are many chain stores handling coffee or dairy prod- ucts but few handling a complete line of food products. Most of the Ger- man chains are owned by manufac- turers. —_—_~+-.____ Try This. Perhaps during July, when sales are flourishing all around, you might want to advertise “A dollar for your old We'll allow you that for your old shoes on the purchase of any pair in the store at $5 or more during July.” It’s a clever stunt to use occasionally, and youll be surprised how many shoes it will sell. In effect it’s giving a dollar reduction on any pair of shoes over $5—but what kind of reductions will you have to offer in August. As a pleasant surprise try giving every youngster who comes in with his parents and gets new shoes, an order on some nearby druggist for an ice cream cone. ——— te As long as men had to spring from monkeys—it is unfortunate that the first one was not a long distance jumper. shoes! —_—_~+-2—__—__ Silence is intelligence at ease. cA EveryMeal C- and Crackers ASTERPIECES _ QF THE BAKERS ART (>A) i ge, ‘en \\ pl» ee Mi — re Or every o cae pe TH Ll? nnn =i, y : He ’ aN TTT —=— nDrscuit (0 Grand Rapid ;.Mich. WORDEN (GROCER COMPANY The Prompt Shippers RECOMMEND QUAKER Evaporated Milk It Always Makes Good WoRDEN (;ROCER COMPANY Wholesalers for Sixty Years OTTAWA AT WESTON - GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver. HARDWARE Michigan Retail Hardware Association. President—W. A. Slack, Bad Axe. Vice-Pres.—Louis F. Wolf, Mt. Clemens Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore. Detroit. These New Homes Represent Pros- pective Customers. In June the hardware dealer gives some time and thought to catering to the gift trade. It is well worth remembering, however, that this wedding gift trade represents but the smallest part of the business possibilities aris- In the old time happy-ending novels the author ing from June weddings. wrote “Finis” at the altar; but there, for the hardware dealer, the possibili- ties are just beginning. To obtain a share of the purchases made by the bride and groom in out- fitting their home, and by their friends in the shape of gifts, is, of course, good But a matter of even great- to make permanent customers of these new home-builders. business. er importance is Some, of course, of the newly-weds will make their homes in other com- munities. But some will remain in your town; and some of your young men will bring brides from other com- munities. It is worth the time, to get the names and prospective while at addresses of these young couples who will reside in the same town with you. off, as they think, well equipped for house- The average newly-weds start keeping. But even the first day they are apt to discover that the love nest other dreamed. needs kitchen and utensils of they had not Prac- tical experience of housekeeping dis- which closes new needs and new methods of meeting them; and for many a day Mr. Newlywed will receive instructions this or that necessary article. But from Newlywed to bring home even where there are no im- mediate needs, there is the far-reach- ing 7 > “aAncia ing tuture to consider. Old equipment wears out and has to be replaced. New inventions and devices demanded. are The wideawake hardware dealer real- izes these possibilities; realizes that they are too important to be neglected and realizes that to take advantage of them he must get on buying and sell- ing terms with the newlyweds as soon as possible. It is of course impossible for any one hardware dealer to secure every newly married couple in the commun- ity as permanent, or even as occasional, customers. 3ut it is worth while to trv; and the more persistent and in- telligent and tactful the hardware deal- ers efforts, the larger the proportion c 1 or permanent customers he will secure in this way. It is, of course, not enough to start the young people buying from you. It is usually more difficult and important to keep them buying from you. The first essential in order to hold their business is service. If you are not equipped to hold the trade of these people, it is hardly worth while to go after it in the first place. Quite often an aggressive new deal- er, by wide-awake go-getting methods, will host of A price special or an ad- attract a new customers to his store. vertising stunt may get them into the The excellent start store. leads the MICHIGAN dealer to imagine his fortune is made. fail to come again; once or twice, they Yet these people or, after coming drift elsewhere. The ability to get customers is not enough; the ability to hold them is also important. And the only way to hold them is to convince them that they get better goods, better service and better values in your store than This can’t be done by argument, by reasoning, by words; it new anywhere else. has to be done by the sort of service that satisfies the customer and makes him, when he wants something else in your line, go to vour store in prefer- ence to any other. If you have made preparations for the June gift trade, you probably have a carefully compiled list of local newly- The the best method of keeping such a list; weds. card index system 1s in the long run it is the cheapest and easiest to operate. As the young folks are married, transfer their cards to an- other section of the card index labeled “New ly weds Homes.” Eliminate those new- who take up their residence outside the community; and add those newly weds who come to your town from other places. You'll never get them all, doubtless. But get as many names and addresses Get the right, and the street numbers correct. as you can. names spelled With your list thus compiled and re- What is A letter of con- vised, begin your campaign. the logical first step? gratulation, perhaps.. Or a _ personal call for the same purpose. A nicely typewritten, individual, per- sonally signed letter is desirable. Don't make it very long. Extend your con- and, if you think it ad- out that Mrs. Newlywed discover the needs of any gratulations; visable, point should articles of hardware necessary to com- plete the furnishing of her home, these once on receipt of Stress anxiety and your ability to give real will be delivered at a telephone message. your service. With this congratulatory letter, en- close a printed booklet or mimeo- graphed list of articles required in the If this list is departmentized, so a list ten, remind the new housewife of nec- subdivided and the will, in nine cases out of : home. much better. Such essary articles she may have overlook- ed in furnishing the home. the list prices are quoted; though with newly The selling power of will be enhanced if married couples, the price argument is : not a vital one, as a rule. 1 i ilar lists should be posted in the store for reference. Toward the latter part of June, the dealer may find it advantageous to set apart a day or two, or even a week, for a special sale for newlyweds. Sec- tions of the store might be fitted up, as far as possible, to represent rooms in the home; the aim being to show mod- el rooms, fully equipped. Stress this idea of complete equipment as an es- sential to efficient house-keeping. The be specially store windows should of course dressed for this special sale week. Your newspaper advertis- ing should deal with the same topic. It is often a good stunt to send out form, not merely to newlyweds, and to pros- invitation cards, in regulation June 26, 1929 TRADESMAN BROWN &SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars GRAND RAPIDS, MICHIGAN 4% Michigan Hardware Co. 100-108 Elisworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN = Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle Special Reservation Service — ‘Wire Collect” In Detroit the Detroit-Leland Hotel Much larger rooms... . an inward spirit of hospitality . . . . unsurpassed standards of service .... a cuisine that transcends perfection, have within a year of its estab- lishment, gained for the néw Detroit- Leland Hotel an enviable national and international reputation. 700 Large Rooms with bath— 85% are priced from $3.00 to $5.00 DETROIT-LELAND HOTEL Bagley at Cass (a few steps from the Michigan Theatre) Direction Bowman Management WM. J. CHITTENDEN, Jr., Managing Director June 26, 1929 MICHIGAN TRADESMAN pective brides, but to a selected list of housewives; for interest in oc- casions of this kind lasts with women beyond the early married stage. Throughout stress the idea of get- ting the new home properly equipped. Every bride fervently believes she will not repeat the mistakes her mother made. She is going to run her home more smoothly and successfully than her parents did. You can help her to achieve a measure of success by teach- ing her the necessity of proper equip- ment for the efficient handling of her household tasks. Try, in connection with this June Bride’s Week, to make a thoroughly comprehensive showing of everything required for the modern home. Don’t disdain the small article and don’t feel that the big one is out of place. Every- thing from a tin pan and a rolling pin to kitchen range and a washing ma- should be shown. Make it a sort of exhibition on a comprehensive scale of all the things the new home And feature this as an op- portunity for newly-married couples to fill in the gaps in household equipment. Special prices are not ,as a rule, necessary, though combination prices can sometimes be offered on Rather, the exhibition feature should be strongly emphasized; the fact that this is a change for new- chine may need. their some lines. ly weds to see the latest ideas in house- hold equipment. In preparation for this event, and for catering to newly married couples, talk the matter over with your sales- people, coach them as to the best methods of handling the trade, and get their own ideas on the subject. Develop team work and co-ordination of effort in catering to this new trade, and in giving real service to customers. Many dealers have found a personal canvass worth while. One gos- sippy old dealer delighted to call on newly married couples just after they got settled. The call was largely so- cial, no particular effort was made to sell goods, but the old chap would say, “Now, if you want anything, just tele- phone, and we'll send it up. Or if anything needs fixing—if the range doesn’t work or the washing machine goes wrong—we'll send a man up right away to attend to it.” Then, when the rather abashed bride protested that she had brought the machine from her home town, “That doesn’t matter in the least. You’re rather a stranger here, and I’m only to glad to help you, and it won't cost you a cent.” Naturally, things did go wrong, oc- casionally, as they will with inexperi- enced housekeepers. A telephone call, down came the old chap himself, tact- fully showed where the housekeeper had made her mistake—and first thing the newlyweds knew, they were doing all their buying in the hardware line from that particular store. It isn’t every dealer would want to canvass along those lines. Each deal- er should adopt the methods that suit him best. But a personal canvass— even a straight canvass for business— will often produce excellent results. Particularly if the newlyweds are new- comers, strange to the community, and eager for a friendly word. Your first approach should be fol- lowed up with monthly letters, circu- lars or other advertising material to your prospect list. Continue your campaign for, say, a year. This will constitute a very fair try-out of the possibilities of developing permanent customers in this way. Two things are worth remembering. First, newly-married couples are quite likely to break away from the business connections of their parents and buy in stores where their parents never. go. Youth is prone to experiment in this So the fact that the parents bought from you for twenty years is no assurance that the children will; you've got to sell the latter all over again. Conversely, are more easily attracted to your. store than are people who for years have been buying elsewhere. way. newlyweds The other thing to remember is that while June is the month marriages take place all the year round and your system of listing new homes and catering to their business should operate every month of the year. You can make the strongest appeal to them toward the end of June; but your fol- low-up system should function con- tinuously. Victor Lauriston. —_222>___ Recession in Some Lines. Just when the expected ebb will come in industry and general business is still not clear. Evidences of this slackening are disclosed here and there, but the key lines stay very ac- tive. Thus, the rate of operations in the steel industry remains near its peak, though some decline in automo- bile specifications is mentioned. Build- ing construction dropped about 13% per cent. last month under the level of a year ago, and yet the business on structural steel has reached heights. The assumption is possible that the new needs of industry, which presses for greater efficiency, are re- flected in the larger plant building pro- gram and also in the installation of more modern machinery, a demand which also keeps the machine tool busi- ness at peak. of brides, new Due to the backward weather this year, the activity in industry may prove more prolonged than usual and carry at a good rate further into the Sum- mer. There is danger, however, fhat this late demand may be misconstrued and regarded not as late but as new business. A small rise is shown in the latest report on public warehouse stocks and, while comparative figures last year are lacking, a more cautious manufacturing program ap- pears advisable. with From the low level of a few weeks ago the wholesale commodity index has moved up. The Annalist figures are now 144.6, as against the low of 142.7. The rise has been the quickest since the long decline which set in last September. eae It is not the action that wears down health—it’s the friction. 22. Lack of sleep and worry do not con- tribute to cheerfulness. Get the cheerful. personal habit of being a Get real sales facts into the approach. A Business Man’s Philosophy. Sometimes it is nice to lie in bed and listen to the birds singing in the trees. At other times it is nice to walk into one’s factory, in the middle of tke afternoon, and listen to the machines singing the song of production and profit. The noise in the factory is soothiig. It means there will be money to meet salaries and rent. Quiet to a manu- facturer is like a rough sea to a mariner. William Feather. —— Man’s goal in life is not to arrive, but to travel. WATER COOLING EQUIPMENT For Office, Factory, Institution Grand Rapids Water Cooler Co. Grand Rapids, Mich. EW ERA LIFE ASSOCIATION Grand Rapids. SOUND COMPANY, SOUNDLY MANAGED BY SOUND MEN. Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT Items From the Cloverland of Michi- gan. Sault Ste. Marie. June 25—Now that the vacation days are over for some of us, we should be able to get back on the job again. June seems to be the ideal weather for vacations and weddings up in this Northern climate, where we can read the papers without checking up on how many of our population have passed away with the heat. We surely are proud of our summers, with our cool breezes from the lakes and beaches along the river, which we share with the many tour- ists. Our tourist camp is filling up again. Among the first to register was a family who have.spent from two io three weeks here each year for the past eight years. They travel about for seven months each year and in- formed us that in all of their travels they consider the Soo the best place to visit, having the best camp site and other advantages, sights with beautiful side trips, both here and also on the Canadian side of the river. They are Soo boosters and the kind of tourists we like to meet. The new cheese factory at Dafter was opened for business June 13 by Art Mallien, the proprietor. Dafter is situated in one of the best dairy sec- tions in Cloverland and should be an ideal place for a cheese factory. We are to have another great 4th of July celebration again this year. The Chamber of Commerce are featuring the celebration and have picked a num- ber of live committees to put it over big. The merchants are preparing many elaborate floats for the parade. Fort Brady, with its garrison and bugle corps, Navy officers and men and the coast guard will comprise the military section of the parade. The fire works, which are to be the most elaborate in many years, will take place at Brady pier in the evening. Special rates will be given by the rail- roads. With good weather a record breaking crowd is expected. The city entertained the registers of deeds at their fifteenth annual con- vention last week. The banquet took place at the country club on Thursday evening. A. E. Sharp. our city attor- ney delivered the principal address. After being welcomed by our mayor, E. T. Crisp, they all expressed their appreciation of the good time given them. About sixty insurance men from all parts of the Upper Peninsula were the guests of the Soo Underwriters As- sociation Saturday, June 22. After a brief business meeting in the marine lounge, following luncheon at the Ho- tel Ojibway, there was a boat ride and a trip to Soo, Ont. The purpose of the meeting was to consider the recent changes in underwriting policies, re- cent changes in insurance laws and to develop a fraternal spirit. Jake Schopp, the well-known mer- chant from DeTour. was a_ business visitor here last week. The Grand Hotel. at Mackinac Island, will open on Wednesday, June 26, under the personal management of Mr. Brown, formerly of the Mayflower Hotel, Washington, and the French Lick Springs Hotel. French Lick, Ind. M. A. Fair, the well-known meat merchant at St. Ignace, is taking an extensive auto trip. He was accom- panied by his wife and expects to be away several weeks. The work on the Park Hotel is now completed and with the new balcony presents a very favorable appearance. It will be used as an annex to the Ojibway Hotel and arrangements are being made to serve meals there as well during the tourist season. The Ojibway does not expect to be able to accommodate all the tourists during the rush in July and August, so the Park will be able to care for many more. It will be run on the American plan, if requested. John Grego will open a new barber shop next week at 802 Ashmun street. Mr. Grego has just returned from Chi- cago, where he purchased all up-to- date equipment. The location is one of the best in the city. The New Murray Hill Hotel, which was leased by the Roberts Co. last fall, has opened for the season with W. H. Casey, of the Roberts Co., as manager, succeeding Arthur Marriott. the for- mer manager. Mr. Marriott has de- cided to take an extended vacation this 25 summer, spending his time at his sum- mer home on Sugar Island. There are a thousand ways to spend money and only one way to make it. W. G. Fapert. Ce Recent Business Changes in Indiana. Fort Wayne—The Pure Food Shop has been Wells Greensburg—Raymond H. Kirkpatrick Brownie opened at 1236 street. Martin taken over the meat market of John Menzie and Dennis have on East Main street. Indianapolis—The Standard Grocery Co., market at 20th and College avenues. Brothers Stores opened another branch Kokomo — Buehler will move their meat market from 122 East Walnut street to larger quarters at 217 North Main street. ; Oaktown—The market of Levi A. aged by fire to the amount of $5,000. <>< Postum Co. Acquires Diamond Crystal Salt. The Company, nounces aquisition of the Diamond Crystal Salt Co, of St. Claw. Phe Diamond Crystal Salt Co. has $1,300,- 000 common stock outstanding and capital stock of $1,500,000, $1,000,000 Terms of the sale were grocery and meat Chestnut was dam- Postum Ine., an- outstanding. not announced. oe Reading maketh a full pay envelope. Assets Over THERE IS AN AGENT IN EVERY CITY IN MICHIGAN 60,000 Policy Holders Over $6,000,000 Paid in Claims Since Organization Look for the local agent in your community or write to WM. E. SECRETARY OF THE Citizens Mutual Automobile Insurance Company HOWELL, MICH. *1,000,000 INQUIRE AT ANY GARAGE OR LOOK IN TELEPHONE BOOK FOR INFORMATION ROBB Coye Awnings Garden Umbrellas Beach Umbrellas Folding Porch Chairs SUMMER TIME NEEDS Camp Equipment Boat Supplies CHAS. A. COYE, INC. GRAND RAPIDS, MICH. b CUS OSES am: Write for folders and prices MICHIGAN TRADESMAN June 26, 1929 DRUGS Michigan Board of Pharmacy. President—J. C. Dykema, Grand Rapids. Vice-Pres.—J. Edward Richardson, D:3- troit. Director—Garfield M. dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations -at Grand Rapids. Benedict, San- Michigan State Pharmaceutical Association. President—J. M. Ciechanowski, Detroit. Vice-Pres:ident—John J. Walters, Sagi- naw. : Secretary—R. A. Turrell, Croswell. Treasurer—L. V. Middleton, Grand Rapids. Historic Characters To Greet Phar- macists. Those in attendance at the seventy- seventh annual convention of the American Pharmaceutical Association, will will be held in Rapid City, South Dakota, August 26-31, will have op- portunities, not only to attend one of ever planned, and to visit one of America’s most beautiful natural parks, but also to meet face to face, to grasp the hand and to greet the few remaining char- acters whose activities in the tumultu- ous days of 75 and ’76 have chiseled the finest convention programs their names deep upon the pages of legend and history. But a few remain; many have gone beyond—some vio- lently, in keeping with the time in which they lived; others have quietly slipped away after having seen law, order and progressiveness come to re- place the hectic border days which marked the gold rush in the Hills. Rapid City was the gateway, and Deadwood the roaring metropolis of those gala days. Then Deadwood Gulch was lined with placer mines, its streams glinting gold in the light of the sun. Here wealth was gouged from the earth, to be squandered at night in the mushroom town below. Here came Bummer Dan from the gold fields of Montana, where he had made and lost a fortune, to meet death in a bullet wound intended for another. Likewise came “Wild Bill” picturesque, daring, whose only home was some border town, which he sought to tame in his role of self-styled peace officer. No man ever beat Wild 3i11 on the draw, but fate overtook him at his favorite card table, and he died from a cowardly shot in the back. Here, too, came Calamity Jane, the most famous, and most notorious of the Calamity, whose rambling trail led through most of the wild border towns, took a fancy to Deadwood, returning time and again. At once the personification of demoniac natures of humanity, it wide-open border women. and angelic was her boast that she could “carry her likker like a man,” and she could whip out a six-gun or a volley of vitriolic language that left no room With no less equanimity she would grub-stake a down-and- outer, or nurse a houseful of miners for maybes. stricken with a scourge of smallpox, never thinking of personal danger. In direct antithesis was Smith, pioneer of his cloth in the Hills. Respected and a friend of all. He was ambushed by Indians while trudging on his way to an outlying post. Living to-day are three of the Hill’s Preacher veterans— Deadwood Dick, Poker Alice and Chief No-Flesh. Deadwood Dick, whose heroic ex- ploits, real and fictional have raised the hair of many a small boy, from the pages of a forbidden volume, still lives in his log cabin among the pines. Deadwood Dick made his first journey from St. Paul to Deadwood behind a team of oxen, traversing the broad ex- panse of prairie in something like four weeks. A few months ago he covered the same journey in an aeroplane in as many hours, then continued on to Washington, to greet President Cool- idge. Many are the thrilling experi- ences that he can relate from his days as driver of the Deadwood stagecoach. Poker Alice derived her cognomen from the favorite game of her day. From a secluded Southern home and education in a girl’s academy, she drifted into the gold fields after the death of her first husband, making her living from the game which gave her her name. She says she won $6,009 on her best night’s run. With a true “poker face’ behind the long black cigar which is a paramount part of her physiognomy, no one could tell wheth- er she held the ace of spades or the deuce of clubs. She now resides in her rambling shack on the bank of a small stream, having as a companion an ancient cat, which is called “Calam- ity Jane” after her former friend and benefactor. Chief No-Flesh, a wrinkled old vet- eran of the stately Sioux race, who re- luctantly and bitterly gave up their beloved Hills to the ever-crowding whites; for all his 88 years, persists in living in his tepee near Hangman’s Hill, in Rapid City. From the rumble of his deep gutterals comes a truly different version of the most tragic fight in which American forces ever engaged. The old leather-faced abor- igine is the last survivor of those who participated in the battle of the Little Big Horn, where General Custer’s valiant force was swept from the earth by a horde of painted, whooping sav- ages. 3riefly, No-Flesh sums up the Indian wars which resulted over the posses- sion of the Black Hills in this manner: “If a strange race of men started to settle in the Black Hills now, taking over the gold mines and farm land which would be comparable to the game in the Indian times, there would be plenty war.” Not exactly his own words, but their sentiment. That he looked down a rifle barrel in many of these battles, the old chief doesn’t mind telling. But try to get him to tell who shot Cuser! There is still a superstitious belief among the Indians that if Custer’s slayer is ever found, he or she will pay for the death of the general whom the Indians look- ed upon as almost immortal. The influx of the white man’s civil- ization has brought many things, but here in the Black hills one finds na- almost un- changed from the day when white men first laid eyes upon the sacred hunting preserve of the Sioux and Crow. Here are the mazes of sculptured granite whose magical shapes have been desig- nated since the earliest days as needles, ture’s marvelous beauties organ pipes, cathedral spires and cas- tellated rocks; here rises Harney Peak, 7242 feet above the level of the distant sea, dwarfing the giants of the Adiron- dacks and the Black Mountains to the East, and looking up only to the ma- jestic Rockies to the West. Its lofty storm-swept surface was in ages gone by thousands of feet beneath the sea. Now it rises, giving one an unobstruct- ed panoramic view of exquisite beauty in every direction, the impressive for- est, and granite prominences rolling away in broken descending, undula- tions, giving way to the broad prairies, and to Bad Lands of the East. Here are craggy heights, precipitous can- beautiful streams and caverns all in all furnishing the most yons, mystic profoundly desirable yet least known of the Nation’s pleasure playgrounds. And it is here, in the midst of this unduplicated natural treasury of splen- dor, that the American Pharmaceutical Association will meet, the last week in August. Here are facilities equal to those of any modern city, or quiet out- door camps among the pines, at the choice of the delegates. Here South Dakota will entertain, and one of her own citizens will preside in the presi- dent’s chair. Here is the ideal place for an outing—the Black Hills, via Rapids City—in August. ———_> + ee Nebraska High Court Nullifies Aspirin Law. The Nebraska Supreme Court has held unconstitutional a law passed in 1927 which restricts to registered phar- macists the sale of all articles contain- ed in the United States Pharmacopeia or National Formulary on the ground that it is an unwarranted exercise of public power and hence not justified. The court says that this power may be exercised to protect the public safety, health and welfare, but that the Legislature may not, under the guise of police regulations, arbitrarily invade personal rights or private property. Any law, it says, that restricts to registered pharmacists the sale of such articles as salt, soda, distilled water, corn starch, flavoring extracts and other useful and harmless articles, does not tend to promote the public health or welfare, but tends to place in the hands of a limited class a monopoly of the sale of such articles. Such an act is beyond the police power and in- valid. The matter came before the court in a prosecutién by a State department of a grocer for selling aspirin. The court said that while the bill had the laudable purpose of seeking to protect the public from dangerous and poison- ous drugs, it went too far, and that while it would like to have sustained the act in part, the Legislature and not the courts had alone the distinguish between the power to various ar- ticles handled. ER Get-Tcgether Meeting of Fifteen Travelers. Fifteen Old Time Traveling Men (consisting of the standing committee of the Old Time Traveling Men’s As- sociation) and their wives met at the Riverview Inn, Lowell, for a chicken dinner Sunday June 23. They had a most enjoyable time. Following are the names of those who attended the party, accompanied by their wives: Geo. E. Abbott. Wm. L. Berner. Leo A. Caro. Newton L. Coons. D. A. Drummond. Samuel R. Evans. H. W. Garrett. Walter S. Lawton. G. N. McPhee. Geo. W. McKay P. L. Palmer, W. M. Tenhopen. John A. Verhage. Richard Warner, Jr. D. N. White. A short business meeting was held and some matters discussed pertaining to the next annual reunion of Old Timers. One of the prime reasons for this very happy get-together party was the joint celebration of the birthdays of Geo. McKay and Leo A. Caro. —___¢-2———__ Sport Trophy Styles Changing. Two things stand out in the busi- ness being done this season in sterling silver golf trophies. The higher prices which are being paid for these articles. The second is the change in their character. The aver- age sterling trophy given to winners first is the 10 LB. DISPLAY BASKETS MADE BY y NORTHLAND CHERRIES PUTNAM FACTORY, NATIONAL CANDY CO. Inc., Grand Rapids, Mich. 9 oe MICHIGAN TRADESMAN 27 of country club golf and tennis tourna- a contrastin 7 : é s i a asting color and may be had W ments now runs in value from $100 to in navy blue, black, dark green and HOLESALE DRUG PRICE CURRENT $150, and one of the biggest sterling 1 minal, ggest s ng brown. Prices . . . : oted are no: based on market the day of issue. smiths in the trade has just booked a es 5 y iss special $1,000 order for a golf tourna- The way you are facing has every- Halts ao BOE : Tr - _ oo. 33 28 ment prize. The loving-cup type of thing to do with your destination. cf Seat) — : @ » Bigeron —_——-- 4 00@4 25 Benzoin Gura. alu beusie ic at aetod ho Si — ee ae re Conic 38 44 Bucalyptus --_126@100 (AC ---———--- @2 i6 phy is still awarded by many clubs Among other advantages, Caesar’s Citrie --2-2--- 53 ¢ 79 Hemlock, pure_. 2 00@2 26 Cantharides -.__ @2 52 around the country, but some of the bee ee Muriatic __-...-- 3%@ 8 Juniper Berries. 4 50@4 75 Capsicum -_.___. @2 28 : i wife was above reproach. Nitric 9° @ 15 Juniper Wood - 1 56@1 75 Catechu -_--...- @1 44 He modern ones are giving such ee @cale 15 @ 25 a oS ---- 1 55@1 65 oon o------- @2 16 ia prtees ac stasiice weet dh Et in oe dae: eee = ard, No. 1 .... 1 26@1 40 Colchicum _-.___ 1 80 n prizes as sterling meat dish Did you ever know a fat man who eee SSnnnEL ae e lavcuder Bie Get Cole $3 76 ee) Mower Woldirs, cecvine and cock- Waecwofworkr FCCC phoma Gar’n_ 1 25@1 50 = a @2 04 tail trays, etc. Orders for ao or a ‘ ee ee 6 00@6 25 entian ..------ @1 35 oe ere fer eat tropes Opportunity is a matter of capacity Ammonia Linseed, raw, bbl. @ 86 Gualac -.....-- @2 28 are particularly numerous at the mo- eS ; apacity. Water, 26 deg... 07 @ 18 rian —, bbl. @ 89 Cusine Ammon.- @2 04 / Water, 18 deg... 06 sinseed, ess 96@1 09 f0dine ---.--_-.. @1 25 ment. Water, 14 ce 7 see 7 a. ioe. ee 93@1 06 hcg ara @1 50 —_2+-___- Carbonate ____- 20 qg ‘Mustard, arifil oz. @ 36 Tom. 410 -------— @1 56 New Handkerchief Styles. Chloride (Gran.) 09 g 20 ee ------ 4 ae: = ao o7---------- @1 44 Chiffon handkerchiefs in very large Olive, Malaga, — Nux Vomica --__ $1 30 sizes continue to hold favor for eve- F Copaiba | 00@1 25 on aa a oe Oplum Camp. _. @1 it ; ee ee ane Ce See ive, : , ae ning and are being made in designs en On Fir (Canada) _. 2 75@3 00 green — | 285@3 25 Qpium, Deodorz’d @5 40 copied from old wood blocks. The e oe) as Ge o Orange, Sweet 10 ee 25 ern Sree " designs are of the fine lacey type so Tolu --_-__-_-_ 2 00@2 25 acanen. cam 2 00@1 1 20 Paints much associated with French archi- aX 1s Pennyroyal ---- 3 00@3 25 1 archi Barks Peppermint ___. 5 50@5 70 Lead, red dry -. 13%@14% tecture, the borders being more or less Cassia (ordinary). 25@ 30 Rose, pure __ 13 50@14 00 Taad. white dry 13%@14% distinct and the centers having all- & Cassia (Saigon) __ 50@ 60 rosa areca a en Gears, yellow Wai ne over patterns. Soap Gut caw _ So 10 HeG@10 7 Red V oe ci we oe Sports handkerchiefs in men’s sizes 35¢ -----------_- 20@ 30 a oo 1 ae 00 Red Vanetn ine. “i . r i and also in the smaller sizes are ap- oy eC baat Spearmint ______ 7 0007 28 Weekes we <<: pearing in designs that formerly were Cubeb . ce @ 90 pkg Tr 7a = Vhiting§ ______ ee 5% 10” confined to sports scarfs. The designs Fish —-------__ —. @€& Tr Ur... ae @ Nici Deut tee : 8 . j Juniper _ 11@ 20 Turpentine, bbl. é 8, Rogers Prep. -. 2 65@2 70 show active participants in sports of h B h Prickly Ash ...... @ 7% Turpentine, io we a almost all types in center and border nvestment bankers his aici Miscellaneous themes. When the centers. are v 7 Wintergieen, aweet . Acetanalid decorated the borders are more simple, Detroit Bemis “powd. __ 600 70 Bsa a eae 1SGe6 Ae... 060 i ee ee ' 7 intergreen, art 75@106 ‘Jum. powd and and vice versa. . Worm Seed si “ he Grand Rapids Flowers Wormwood ="booo@te 38 Bieccue ‘Subni- “<< * Oo ° i trate For Summer’s Showers. Chicago a was an 1 50@1 60 pe 25@2 52 A raincoat for packing into a small @udenstic pata . oe Potassium Gena . 0 suit case is made of crepe de chine and We recommend the Bicarbonate -_-_ 35@ 40 Cantharides, uae 1 ee - looks at a glance like any afternoon purcere oF Gums fo a 15@ 26 Calomel _____. Tega 82 il i i i ‘ : j ; i rome d by . coat. The collar fits high in back and Michigan Steel _ _ ee no a Bromide -.--.- 340 1 Carmine” 4 5008 oe : ; ae ---- ° ‘ i ps SS... hUe ends with a full scarf that is worn Corporation Acacia, Sorts __. 20@ 25 oe gran'd. 23@ 30 cassia Buds ___. sae = thrown over the right shoulder. The comers Se aeacia, Powdered 35@ 40 ar Real oT 6 2 Seves 40 56 amt Fae Listed on the New York Aloes (Barb Pow) 25@ 35 cyanide _-- 300 90 dune eee a sleeves are not too full and are finished and Detroit stock loes (Cape Pow) 25@ 35 {[¢dide 7 uoroform -... 53@ 66 : a : oxchanties. Alpes (Soe Pow.) 76@ 86 polos 4 36@4 60 Chloral Hydrate 1 20@1 50 with a puffed cuff that has a snugly : Asafoetida 50@ 60 Dormanganate -_ 22%@ 35 Cocaine .____ 12 85 we . : Phone or write us for tm #$=$$$Ppon. = Prussiate, yellow 35 5 ae @i3 bu fitt Le : Pow. _. 90 @1 00 1 @ 45 Cocoa Butter 0 itting wrist band. Although the gen- particulars. Camphor ___-_ 90@ 95 Prussiate, red __ @ 70 Corks, list, less 30 ao eral cut favors straight, slender lines, Suatne a " @ eq eee “— * € 40-10% the bottom part is made of a circular eet = fe Ganecnu. “Powd. “ 7 or flaring flounce, which is highly flat- a powdered__ @1 20 Roots Conrcaive Sublm 2 25@2 30 WE : a a. F tering. A narrow belt carries out the Myrth, powdered 1 23 reo) waa ie 7 Cuttle we ‘ig a new waistline. This coat is lined in ea powd. 19 65@19 92 Calamus ~ 35@ 85 Beaten Soa 15 pium, gran. 19 65@19 92 Elecampane, pwd. 25@ 30 ~rore Wowder 4 oo 50 oe. ee po 80 Gentian, powd. 20@ 30 roe a —— 10@ x Se ae @ 90 Ginger, African i + *owdered @ Tragacanth, pow. @1175 powdered ___ 3 Epsom Salts, bbl ' . | J 0@) 46 pee S. 03% Hragacanth --.. 2 00@2 35 Ginger, Jamaica. 60@ 65 Peace cae tees SNe ts Co a Uapemne -———_- @ 30 Ginger, Jamaica, Fiske powdered -- @4 00 Kodaks and Kodak Supplies qpgmiered =<, 5@, 82 Formaiaeneas, Th. eet ie seal, pow. g Le Insecticides Ipecac, powd. 4 so@s 60 Ghee we “Tare . FE ‘ aire gk ale teen 08 : a ee ee Vest Pocket Kodaks, Pocket Blue Vitriol,” bbl ca Licorice, “powd-- 20@ 30 es = oan 60%. r : : “al ue Vitriol, 1 1 Tris, powdered_ 50 roa bl. Kodaks, Autographic Kodaks Bordea. Mix Dey 126729 Poke, powdered 35@ 40 Glauber Salts less 04 a : Hellebore, White Rhubarb, powd-. @100 Glue, Brown --._ 20@ 30 —Hawkeye, Brownie — We : powdered ee nem ee eee OS Glue, Brown Grd 16@ 22 : : nsect Powder__ 47%@ 60 rile. One. ° © ---. 27%@ 36 are wholesalers of the entire _ Lead Arsenate Po. 13%4@30 , Sround ----—-—- * Goa 2 K ay — and Sulphur - ee. Mote @ “ fine ne ---.... iso s 4 ary ve * acyl HEE ewww ween «USE 4G ES ocee- ree 0 oe en VASTMAN Line, also carry HOG Gua ue @ Squills, powdered 70@ 80 Deine ete 6 45@7 00 : ee 2 or a umeric, powd._. 20 2 Odoform -_____. complete stock of Kodak and : Vee, aa” $1 a eas” son” 2 Hawk Eye Films and Ace ae ‘ace, ‘powdered. oi 8 aw uve Kilms anc eces- Buchu ____.___ @1 06 we powdered_ @1 60 a : Buchu, powdered 1 Seed enthol —---___ 8 00@9 00 sories, supplies, ete. We have Sage, Bulk ______ one Morphine __._ 12 83@13 98 . Sage, % loose _. @ 40 — ---------- @ 365 Phu Vomica .... @ 30 small assortments of Kodaks Sage, powdered. @ 35 Amise., powdered 25@ 40 [ax Vomice. pow. 16@ 36 , oe 4. Me Go aa uu Won Wea ee aa oC ‘ r ve oTagp € er S ’ TY -------- 6 r. ©, Dw. 7 and you can start a depart Dee Gra Pow: 2@ 35 Caraway, Po. 30 25@ 30 Pitch, Boge, SQ oe : : i i OO —.rt—( its Cardamon _____ 2 50@3 00 Quassia ______ 12@ 15 ment in this line for as little es Coriander pow. .40 309 25 Quinine, 6 oz. cans @ 59 ni s DN ---—----- 15@ 20 ochelle Salts _. 28@ 40 as 825 Wennell 2. 35 50 Sacharine ._._.. 60@ as $2 9.00. a ante, Bitter, ee Wien oo se 15 oo Peter 1g "a Se 775 Flax, ground -. 7@ 15 eidlitz Mixture 30 Almonds, Bitter earn Foenugreek, pwd. 15@ 25 soem green - 15 30 on emp 2. 8@ 15 oap mott cast — Write for catalogue today or Me en oe Se ”" re —hlUd;lhl ustard, yellow 17 25 case -------.-__. 15 00 come see samples in our Oe ee es SO ES Seen. white Contig Amber, aa 2 5 oo ess, per bar —_ 1 60 Moncgreen Sample Room. Amber, ‘rectified 1 6091 78 Sevadiia 2227. 45@ 50 S0d8 Ash _______ :3 10 an 1 25@1 50 Sunflower ___-_- 12@ 18 oe Bicarkonate $%6 3%@ 10 Bergamont ---. 8 00@8 25 Worm, American 30@ 40 gpirit aSeraniEs 08 Cajeput -------- 2 00@2 25 Worm, Levant - 6 50@7 00 s Camphor #91 20 , a... 4 00@4 25 Sulphur, roll ____ 3%@ 10 Hazeltine & Perkins Drug Co as ie Suithor Sub =: HS ° ° ---- Tinctures amarinds --.... 20@ 25 2 die ‘ | oe 4 oeae = Aconite @1 80 erpenian wale $09 e Grand Rapids Michigan Manistee Cocoanut ___... 27%@ 35 Aloes -_--------- @1 56 Vanilla Ex. pure 1 50@2 = God Liver _._._. 150@2 00 Arnica ---------- @1 50 Vanilla Ex. pure 2 25@2 60 Croton -__-_-_.. 225 Acafoetida ----__ @2 328 Zinc Sulphate... 06@ li MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues. ADVANCED Lard Canned Beef, No. 1 DECLINED AMMONIA Quaker, 24-12 oz. case 2 50 Quaker, 12-32 oz. case 2 25 Bo Peep, 24, sm. case 2 70 Bo Peen 19 Ive case 2 25 doz. 9 40 10 Ib. pails, per 15 lb. pails, per doz. 12 60 25 lb. pails, per doz. 19 15 25 lb. pails, per doz. 19 15 APPLE BUTTER Quaker, 24-12 oz., doz. 2 25 Quaker, 12-38 oz., doz. 3 35 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 16 oz., dz 2 25 Boyak 10c, doz —____ 95 Royal, 6 oz., doz. ____ 2 7 Royal. 12 oz., doz. _. 5 20 pon os 31 20 Calumet, 4 oz., doz. 95 Calumet, 8 oz., doz. 1 85 Calumet, 16 oz., doz. 3 25 Calumet, 5 1lb., doz. 12 10 Calumet, 10 Ib., doz. 18 60 Rumford, 10c, per doz. 95 Rumford. 8 oz.. doz. 1 85 Rumford. 12 oz.. doz. 2 40 Rumford, 5 Ib.. doz. 12 50 K. C. Brand Per case lec size, 4 Goz —____- 70 ise sive. 4 dor. __.___ 5 2c size, 4 dor. _____ 1 2 25e size, 4 doz. _____ 20 SOc size, 2 Goz. _---—— 8 80 60c size. | Gor. ——_. 6 85 10 Ih. size, % doz. -... 6 75 BLUING JENNINGS The Oriainai Condensed oz., 4 dz. cs. 3 00 oz., 3 dz. es. 3 75 Am. Ball,36-1 0z., cart. 1 00 Quaker, 1% oz.. Non- freeze, dozen -_---- 85 Boy Blue. 36s. ver cs. 2 70 BEANS and PEAS 100 lb. bag Brown Swedish Beans 9 00 Pinto Beans -.__._._ 9 25 Red Kidney Beans -- 9 75 Wh ite Hand P. Beans 11 00 Col. Lima Beans _--- 17 0v Black Eye Beans -- 16 00 Split Peas, Yellow -. 8 00 Split Peas, Green -- 9 00 Scotch Peas —._.____- 7 50 BURNERS Queen Ann, No. 1 and on 1 Ww hite Flame, No. 1 ana 2, Gon. -.._... 2 25 BOTTLE CAPS Dbl. Lacquor, 1 gross pkg.. per gross —----- 15 BREAKFAST FOODS Keliogg’s Brands. Corn Flakes, No. 136 2 Corn Flakes, No. 124 2 Corn Flakes. No. 102 2 —- mm. Ts 2 Ro Ie ow Ee ’ iassitine: No. 424 _.. 2 Bran Fiakes, No. 624 2 Bran Flakes, No. 602 1 Rice Krispies, 6 oz. __ 2 Rice Krispies, 1 oz. .. 1 Kaffe Hag, 12 1- ib. (ane 7 Ail Bran: 6 oz. ....- 2 Atl Bran, 18 of. 2 All Bran, % oz =... 2 Post Brands. Grape-Nuts, 24s ----._ 3 Grape-Nuts, 100s -._. 2 Instant Postum, No. 8 5 instant Postum, No. 10 4 Postum Cereal, No. 0 2 Post Toasties. 368 .. 2 Post Toasties, 24s -_ 2 Post’s Bran, 24s --- 2 Pills Bran, 1% __.._.._ 1 Roman Meal, 12-2 bb._ 3 Cream Wheat, 18 -... 3 Cream Barley, 18 ---. 3 Ralston Food, 18 ---. 4 Maple Flakes, 24 -... 2 Rainbow Corn Fla., 36 2 silver Flake Oats, 18s 1 Silver Flake Oats, 12s 2 $0 lb. Jute Bulk Oats, hae 2 Ralston New Oata, 24 2 Ralston New Oata, 12 2 Shred. Wheat Bis., 36s 3 Shred. Wheat Bis., 72s 1 Triscait, 7s... 1 Wheatena, 18s ---.--- 3 BROOMS Jewell, dost. ......_._._.._ Standard Parlor, 23 Ib. 8 Fancy Parlor, 23 lb... 9 25 Ex. Fancy Parlor 25 lb. 9 75 Ex. Fcy. Parlor 26 Ib. 10 00 oy ee Whisk, No. 8 .._....... 38 © BRUSHES Scrub Solid Back, 8 in. -_. } 60 solid Back, 1 in. -... 1 76 vointed Ends -_---. — i 36 Stove Beker: 1 80 a. B _..... ---- 2 00 ren 2 60 Shoe No 4) LL La io 2 -- 3 00 BUTTER COLOR Dandelion __-------- — 2 865 CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 Ibs. —----- 13.8 Paraffine, 68 -------- 14% Paraffine, 128 ..------ 14% Witte .............- 40 Tudor, 6s, per box -_ 30 CANNED FRUIT Anpies, No. 19 __...__.__ 5 4¢ Apple Sauce, No. 7 of Apricots, No. 2% 3 0@3 90 Apricots, No. 10 8 50@11 50 Blackberries, No. 10 7 50 Blueberries, No. 10 __ 15 00 Cherries, No. ———. 6 Cherries, R.A., No. 2% 4 30 Cherries. No. 10 -_- 13 00 Peaches, No. 10 Pie 7 20 Peaches, No. 2% Mich 2 20 Peaches, 2% Cal. ---- 2 90 Peaches, 10, Cal _... 10 2 Pineapple, 1 sli. —-- -~ 1 4 Pineapple, 2 sli. ---. 2 65 P’appie, 2 br. ali ____. 2 35 Pampic, 2 tr gi... 2 ae Paper, 2%, si. .___. 3 20 apple, 2 cru. _.__ 2 65 Pineapple, 10 crushed 12 Ov Fears, No. 2 .......— ; 00 Pears, No. 2% i oe Raspberries, No. 2 bik 3 25 Kaspb’s. Red. No. 10 11 50 Raspb’s Black, Ne: 80 15 00 Rhubarb, No. 10 __--- 4 75 Strawberries, No. 2 _. 3 25 Strawb’s, No. 10 ___. 11 00 CANNED FiSH Clam Ch'der, 10% os. . 35 1m Ch. No. 2. 75 Clams, Steamed, No. 1 3 00 clams, Minced, No. %& 2 25 Finnan Haddie, 10 oz. 3 30 Clam Bouillon, 7 os.. 3 8 Chicken Haddie, No. 1 3 78 Wish Miakes amell __ 1 2h Cod Fish Cake, 10 oz. 1 55 Cove Oysters, 5 oz. . 176 Lobster, No. %, Star 3 9@ Shrimp, 1, wet 2% Sard’s, % Oil, Key .. 6 10 Sard’s, % Oil, Key _. 5 75 Sardines. %4 Oil, k’less 5 25 Salmon, Red Alaska 3 25 Salmon, Med. Alaska 2 40 Salmon, Pink Alaska 2 26 Sardines, Im. \, ea. Sardines, Im., %, 25 Sardines, Cal. __ 1 35@2 25 Tuna, %, Curtis , doz. 4 00 Tuna, %s, Curtis, doz. 2 20 Tuna, % Blue Fin __ 2 26 Tuna, 1s, Curtis, doz. 7 00 CANNED MEAT Bacon, Med. Beechnut 2 70 Bacon, Lge. Beechnut 4 50 Beef, No 1, Corned _. 3 10 3eef, No. 1, Roast .._. 3 10 Beef, No. 2%, Qua., sli 1 65 Beef. 3% oz. Qua. sli. 2 15 Beef, 5 oz., Am Sliced 2 90 Beef, No. 1, B’nut, ali. 4 50 Beefsteak & Onions, s 3 70 Chili Con Ca., 1s —. 1 86 Deviled Ham, %s -.. 3 30 Deviled Ham, %s -.. 3 60 Hamburg Steak & Onions, No, 1 _.--.. 3 16 Potted Beef, 4 oz. -.. 1 18 Potted Meat, % Libby 52 Potted Meat, % Libby 92 Potted Meat, % Qua. 90 Potted Ham, Gen. % 1 45 Vienna Saus., No. % 1 46 Vienna Sausage, Qua. 96 Veal Loaf, Medium -. 3 26 Baked Beans Campbells... 1 16 Quaker, 18 oz. 1 05 Fremont, No. 2 -.... 1.26 Snider, No. 1 ......... 1 20 Snider, No. 2 _....... 1 26 Van Camp, small _... 90 Van Camp, med. -... 1 15 CANN ED VEGETABLES. Asparagus. No. 1, Green tips 3 75 No. 2%, Large Green 4 56 W. Beans, cut 2 1 ities 25 Ww. Beans, 9 00 Green Beans, 2s 1 or - Green Beans, 10s -_. @8 0 L. Beans, 2 gr. 1 36@3 es Lima oo 2s,Soaked : 25 Red Kid, No. 2 25 Beets, No. 2, wh. 1 iso? 40 Beets, No. 2, cut 1 45@2 35 Corn, No. 2, stan. .. 1 Hominy. No. 3 ...... 110 Okra, No. 2, whole .. 2 15 Okra, No. 2, cut .... 1 75 Mushrooms, Hotels .. 32 Mushrooms, Choice, 8 oz. 35 Mushrooms, Sur Extra 60 Peas, No. 2. E. J. -.-. 1 36 Peas, No. 3, Sift, SURO no eta enmeee Peas. > 2, Ex. Sift. — aaa @22 Ceylon - en OZ Smoked Meats Butter Salt, 280 Ib. ‘ ‘assia, 5c pkg., doz. oa JELLY GLASSES Hams, Cer. 14-16 ih, @25 4 RINE. SO Ib. 40 Ginger, African _____ Pekoe, medium -_-____ 67 : Iron Barrels Hams. Cert., Skinned Baker Salt, 280 lb. bbl. 4 10 Ginger, Cochin ______ co English Breakfast $ oz. per dom MW tea Ce 65.1 118 ie Le 24, 10 Ib., per bale -__-. 2 45 Mace, Penang ________ 139 Congou, Medtum ______ OLEOMARGARINE a =, en ies host ee ee oo es G33 Congou, Chotce CONS Knuckles ....._ @46 ’ *s ---- ° +» GOZz, u, sancy Van Westanbrugge Brands Special heavy -------- 65.1 California Hams __ @17% 78 Ib. bags, Table -. 42 Petes 70@90 ____. @59 Golon Gatiaak Oleriboter Extra heavy ---------- 65.1 Picnic Boiled Old Hickcory, Smoked, To a 1¢ -. GF wedium 8 89 sey Polarine “F’’ ~_-_--__ 65.1 Hams __________ 20 @25 i 450 Fepper, Black ______ oS a = Transmission Oil .... 65.1 Boiled Hams __...___ @42 Pure Ground in Bulk Fancy (0 50 —< Finol, 4 oz. cans, dos. 150 Minced Hams __ __ Aiea ee is Finol, 8 oz. cans, doz. 2 30 Bacon 4/6 Cert. __ 24 @32 spice, Jamaica -__ @35 TWINE rs Parowax, 100 Ib. ___. 8.3 Pe Zanzibar -... @46 Cotton, 3 ply cone 40 he Parowax, £0, 1 Ib. _. 8.55 assia. Canton ______ @28 Cotton. 3 pl ia ‘ Parowax, 20, 1 Ib. __ 8.8 des foe, Comin oe Wok bu ee eee oo @32 ee B 1 Mace. Penane 1 39 : VINEGAR Re ees Cepek hier, Sra Nucoa, 1 ib. 03 21 eee ered Notinegs 2000 @59 White Wine, 80 grain__ 25 Nucoa, 2 and 5 Ib. ___ 20% | SELIDAS Li yy Pepper, White ____ @so0 White Wine, 40 grain__ 19 eos) Beef ce 17 5 Pepper, Cayenne ____ @37 WICKING Wilson & Co.’s Brands en Calf Bee ese 55 = Paprika, Spanish 2. @45 No. 0, per Sross _.... 80 Oleo Pork 10 2SA LT Seasoning ne per gross __.. 1 25 Certified ______________ 24 Retr = Chili Powder. l5c ____ 1 35 20 » per gross __._ 1 50 Not o 18 Brose = Cel No. 3, per gross 2 30 ais CUS escie 5 os 3 of * & : ee | Sunlight, 3 dog _._. 3 70 PARIS GREEN . Mackerel i Royal Ming i . Sunlight, 1% doz. __ 1 36 ; Mee ow. 16 Tubs, 60 Count, fy. fat 5 75 Sha Wau 4 on. dea. Yeast Foam, 3 doz. __ 2 70 3 u, oz., doz, 225 Yeast Foam, 1% doz. 1 35 an Poor -.----------------- 13 Pails. 10 Ib. Fancy fat 1 75 re a ee eee 47 : : A) sma 3 15 YEAST—COMPRESSED Pork Caper 2 om: 3 30 Fleischmann, per doz. 30 tape megs a ee 2 White Fish a0 cor Gasce £480 ver cone edium ROgs --—-———- Med. Fancy, 100 Ib. 13 00 : Heavy hogs _______-_- 16 : : : Lrg meg, 2 = WASHING POWDERS ULC E 2 a ‘ Malia 18 SHOE BLACKENING re 1 0236 Sparerips. 2.00 14 2 in 1, Paste, doz 1 35 Brille PE ane, Fon Neck bones ------------ 06 f ; a. ee ee ore Trimmings -_2-2o- is 4, Combination, ds. 1 88 Ciimaline, 4 don —— 4 20 ITALIAN SPAGHETTI Helsenk: Bixbys, Doz. -_---- 1365 Grandma. 24 Large —- 3 50 C_—_ © LOCALPRIDE a a PROVISIONS Shinola, dos... 9@ Gold Dust, 100s __---- 4 00 Bel Car-Mo Brand Barreled Pork Gold Dust, 12 Large 3 20 24 1 Ib. Tins ------- 8 oz., 32 do. in case__ 15 Ib. nals S5 th. cals —_--__-_-—__- PETROLEUM PRODUCTS. From Tank Wagon. Red Crown Gasoline -- 11 Red Crown Ethyl ------ 14 Solite Gasoline -------- 14 in Iron Barrels Perfection Kerosine -- 18.6 Gas Machine Gasoline 37.1 Vv. M. & P. Naphtha 19.6 Clear Back _. 25 00@28 00 Short Cut Clear26 00@29 00 Dry Salt Meats D S Bellies __ 18-20@18-19 Pure 60 Ib. 50 Ib, 20 Ib. 10 Ib. 5 Ib. 3 Ib. Lard in tlercés 13 tubs ..._.advance % tubs _...advance % pails _.___advance t pails _.._.advance pails _...advance 1 pails _.._.advance 1 compound tierces _._. 13 Compound, tubs __--.- 13% STOVE POLISH Blackne, per doz. __.. 1 86 Black Silk Liquid, dz. Black Silk Paste, doz. Enameline Paste, doz. Enameline Liquid, dz. E. Z. Liquid, per doz. Radium. per doz. ____ Da eh et at bet pt pet et ~ o Rising Sun. per doz. 1 35 654 Stove Enamel, dz. 2 80 Vulcanol, No. 5, doz. 965 Vulcanol, No. 10, doz. 1 35 Stovoil, per doz. _... 3 00 3 Golden Rod, 24 ------ 25 La France Laun., 4 dz. 3 60 Old Dutch Clean. 4 dz 3 40 Octagon, 968 ------ — 3°90 Rinso, 408 —_._....-.. 3 20 Rinso, 246 __..__._.._. 5 25 ~ No More, 100, 10 a Rub No More, 20 Leg. 4 00 Spotless Cleanser, 48, 20 oz. Sani Flush, 1 doz. -- 2 26 Sapolio, 3 doz. ------ 16 Soapine, 100. 12 oz. — 6 40 Snowboy, 100, 10 oz. 4 00 Products of Van Buren Co. Canning Co. ITALIAN SPAGHETTI DINNER Local Pride Brand 12 50c Family Package 4 50 SALSA SAUCE Local Pride Brand 43 No. 1 cans —._ 1 80 a4 No. 2 cans . 6 3 15 6 No. 10 cans —.. 5. 15 00 CHINESE SOY SAUCE Local Pride Brand 128 oz. Sottlies ___.___ 2 25 41 gal. glass ___.__. 27 00 CHINESE BROWN SAUCE Local Pride Brand 12 $ oz. Bottles ._____ 2 25 4 1 gal eiass _ 24 00 NOODLES Local Pride Brand Chow Mein Chinese | 24 No. 2 cans _. 2 25 BEAN SPROUTS Local Pride Brand Genulne Chinese Bean 24 No. 2 cans 1 65 6 No: 10 cans 8 00 30 Manager Hammond Covers Central and Eastern Michigan. (Continued from page 18) Side Bay City store, was rejoicing over the graduation of his only daughter. His little store is filled with merchan- dise: he reports a good bank balance, has recently purchased a Line-O-Scribe machine and savs he would have come to the convention but had too much business to attend to in the store. One of the rare privileges which comes to the manager of the Michigan Retail Dry Goods Association is an opportunity to call at an office like that of M. W. Tanner, of Saginaw. We caught Mr. Tanner just in time before he departed for his summer home near Traverse City. We were told that he has passed his 80th birth- dav. We wish that he might live and enjoy a hundred years more, as men like him are none too numerous. A rehearsal of his early experiences as a merchant. his comments on the condi- tions at the present time and a knowl- edge of the splendid life he has lived make a visit to this place of more than ordinary interest. We called at the Shrine Temple io pav our respects to Hugo G. Wesener. The caretaker said Mr. Wesener would not be down until 12 o'clock. It was too late for our purposes. Hugo, please get on the job a little earlier in the forenoon. I was told that he is enjoving his retirement. He deserves it. At the Barie store we made a call. Isaac P. Jsmes. president of the com- pany, was up the AuSable river, fishing. Our loss in respect was made up, as it gave us an occasion to be graciously received by Barie Han- naford, one of the voung men of the company. The Barie store as well as the Tanner store looked unusually well. In the little office in the farther cor- second floor is the place to learn things about merchandising con- ditions. Mr. Weichm Sag- inaw and the mercantile Mr. Wiechmann tells plain truths in a straightforward way. When the in- terview is over. we have learned some- and feel thankful for the privi- lege of seeing the situation as seen bv a clear-headed merchant. At his side we usually find Mrs. Wiechmann, a business woman of abilitv. A recent- ly acquired son-in-law is learning the on this ner of the ww oiikn ann KNOWS business. hinc thing business, beginning in the basement. He is under a good tutor. Our director, Sam Seitner, always gives us a cordial welcome. His time is ours when we are there and long before the interview is over several } pe ae ar ne other Seitners appear. are loval! They and interested in each other and team- work prevails. Sam seems to be the king bee. We Brother Adolph and Brother Morris. The whole fam- ily were planning a motor trip to Flint that evening for a family reunion din- ner with the Flint Seitners. We are glad to have this family active in our organization. Two members of the —natives of Syria—conduct a store 19 Saginaw. The other Ferris stores are located in Owosso and Flint. The men are keen, alert and successful. We recommend to ready-to-wear members of our Association that thev visit the Ferris store in Saginaw. This is of the neatest and most up-to-date places I have visited. If we can oniv get them awav from their customers long enough thev will become mem- bers of the Michigan Retail Drv Goods Association. The stores 2! Flint and Owosso already belong. This is intended for the perusal of the ready-to-wear members of our or- ganization. Sobel Brothers. in Saginaw. met family Ferris one are successful merchants. Thev have a system of inventory records and stock control that it would be worth a trip to Saginaw to examine. Through the courtesy of A. Sobel. we were per- mitted to examine their records. The brief we have here is entirely space MICHIGAN too inadequate to properly describe. Get into your touring car and call up- on Sobels. Max Weinberg is now in full pos- session and managing the Hirshberg’s store, in Saginaw. He - will soon chisel out “Hirsh” and insert “Wein” in the floor of his store entrance. He also has a store in Bay City. He sold his Bad Axe store to a man who still retains his membership in our organ- ization. Had a good visit in the store of L. H. Mvers, in Saginaw, the other dav, but found Mr. Myers suffering with difficulty with his eves. Has been un- able to do much reading for several months. We advised him to consult with our friend, W. H. Bicknell, of Clare, who had similar affliction a few years ago. Mr. Myers has good heip in the person of L. H. Cleveland. L. H. savs he is related to Grover, but votes the Republican ticket. The store looks prosperous. Saginaw. W. S. had three dry goods stores—now it has only two. Philip Ittner has had a long and successful career as a merchant and is now re- tiring from business. Fortunately for Saginaw, Mr. Ittner is a member of the board of education and will now have time to give more freely of his service to his city. We wish for him many comfortable vears as a retired merchant. His son will go into busi- ness in Detroit. Always happy to recall a fine, genial man, J. W. Ippel, whom it was our pleasure to know. He passed’ away a few vears ago and the store on the corner is now conducted bv his three Eugene, Arthur and Julius, Jr. The store looks better than ever. The bovs seem to be pulling together well. Ensminger, in the old Phillipi stand, is going forward successfully. His father is a faithful helper about the store and his brother is the proprietor of the Fair store, also located in Sag- sons, inaw. Ensminger got his training un- der J. C. Toeller at Battle Creek. It was Saturday and we _ were anxious to get home but took time to call on Cowman Brothers, at Chesan- ing, and take luncheon with D. M. Christian, of Owosso, in one of the finest store tea rooms in the State. The Jackson store has moved out of Chesaning, leaving the field to the Cowman store. We saw signs of progress there. Jason E. Hammond, Mer. Mich. Retail Dry Goods Ass'n. — <> Dress “Elegance” For all. The new Fall dress lines demon- strate one thing beyond all others. This is the return of “elegance and feminitv” in the new models, the mas- culine note so popular in recent sea- cons being entirely eliminated. © This has largely developed it was added, because of the strong fashion support given transparent and panne velvets, which are ideally suited to an elegant At the same time the trend will stronger favor for the feminine types of trimmings and ac- mode. create much cessories, particularly laces. pase ee ea Velvet Situation Very Strong. All reports indicate that an exceed- ingly strong market situation is de- Fall Producers are new heavily sold up and dress man- veloping in velvets. ufacturers are already finding marked difficulty in their initial commitments. developed in velvets last Fall, but this vear the indications are that the pinch needs beyond A shortage covering of short supply will be felt somewhat earlier. Buyers say that a large per- centage of the early business they are placing is in transparent and panne vel- vet dresses, June 26, 192 TRADESMAN MICHIGAN BELL TELEPHONE CO. " Long Distance Rates Are Surprisingly Low For Instance: fOI95 or less, between 4:30 a. m. and 7:00 p. m. You can call the following points and talk for THREE MINUTES for the rates shown. Rates to other points are proportionately low. From ei, Ae GRAND RAPIDS to: _—a BERRIEN SPRINGS, MICH. __.._$ .60 ss. ‘55 SURAND. wich... CS “Ack. “cn... 65 LUDINGTON, MICH. _............ "60 lm 65 soo 1.8. ‘60 ees lm 65 The rates quoted are Station-to-Station Day rates, effective 4:30 a. m. to 7:00 p. m. Evening Station-to-Station rates are effective 7:00 p. m. to 8:30 p. m., and Night Station-to-Station rates, 8:30 p. m. to 4:30 a. m. To obtain Out-of-Town telephone numbers, call “Information.” BIGGEST JULY 4 CELEBRATION IN WESTERN MICHIGAN AT RAMONA PARK (Reed’s Lake, Grand Rapids) Oldtime Celebration! Morn to Midnight! Gorgeous Fireworks Display! Double Balloon and Parachute Race! Airplane Races! Airplane Parade! Thrilling Night Flying in Illuminated Airships! Oldtime Contests, Prizes for Winners! Big Picnic! Ample Parking Space. LOOK! SPECIAL CASH PRIZES! 1—For Longest Distance Driven! 2—For Biggest Family in Attendance! 3—For Oldest Auto, Any Make! Report to W. E. Livingston, Park Manager, as Soon as You Arrive at Park. DANCING in RAMONA GARDENS—+Heinie’s Orchestra. RAMONA THEATER—Keith Vaudeville. LOOK! eo aaa June 26, 1929 MEN OF MARK. (Continued from page 17) which has carried him to the head of one of the largest of the public service holding organizations in the country. The things he does for others really reap by greater harvest and must be known in some degree in or- far the der to understand his real value as a man and as a citizen. He is constantly the going to aid of his fellow men. His hand constantly goes into. his pocket for those who are in need of tide them always assistance to over rough places. He is ready to give expert and saving counsel to others in the world of business and finance who need advice to steer them right and Nobody prosperous save them from shipwreck. will ever know how many enterprises owe their very existence to a word in uttered by Hulswit. Men who are worthy never go to season Frank of aid him without getting it. There is nothing calculating about this helpfulness which is so tributed. It is the and conscience. freely dis- product of heart Mr. Hulswit is devout in spiritual matters. He and practices the religion of his fathers. He has also a genuine love for his fel- low men. believes in He is a charming associate, a genuine friend, a man of broad sym- pathies and an American of the high- est type. E. A. Stowe. ——_. + We Must Train Grocers To the Busi- ness. (Continued from page 20) ple of Seattle and Spokane want credit and delivery that chains do only 6 per cent. of the business of Seattle and be- tween 7 and 8 per cent. of the business in Spokane.” That is true of every city wherein grocers know their busi- ness well and attend to it steadily and intelligently, as those of Seattle and Spokane do. A Massachusetts grocer, speaking at attended ‘Are open displays of the last convention which I on the subject: ‘ merchandise important?” said among other things: “You can display all the goods you want to, but another thing you want to display is yourself. And you want to do that in just the right manner. I have been in stores where the grocer or butcher was smoking a cig- arette, a cigar or even a pipe and per- many haps cutting meat with a pipe in his mouth; in others the owner was chew- ing tobacco. I want to emphasize that tobacco in any form in the hands of proprietor or clerks is entirely out of store, where your manner, your personal cleanliness, your place in a grocery are just as much important trade. A man who will not leave out such things will character features as vour goods in I very strongly believe that personal appear- lose out in’ business. ance and cleanliness of person are ab- solutely essential.” Old stuff, Well, walk land as I do and you will see one rea- about the son why chains win out and why we are apt to feel that a new generation of grocers must come to revamp the calling. Paul Findlay. oe Loyalty cannot be compelled—it is impelled. individual grocer’s MICHIGAN TRADESMAN Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, June 12—We have to-day received the schedules, reference and ad- judication in the matter of David E. Nims, Bankrupt No. 3817. The matter has been referred to Charles B. Blair as referee in bankruptey. The bankrupt is a resident of Muskegon, and his occupa- tion is that of a salesman. The schedule shows assets of $675 of which $650 is claimed as exempt, with liabiliies of $10,097.90. The court has written for funds and upon receipt of same the first meeting of creditors will be called, note of which will be made herein. June 12. We have to-day received the schedules, reference and adjudication in the matter of Frank B. Wilcox, Bankrupt No. 3818. The matter has been referred to Charles B. Blair as referee in bank- ruptccy. The bankrupt is a resident of Hopkins, and his occupation is that of a farmer. The schedule shows assets of $3,125 of which $500 is claimed as exempt, with liabilities of $9,219.90. The court has written for funds and upon receipt of same, the first meeting of creditors will be called, note of which wiil be made herein. In the matter of Frank E. Brunais, Bankrupt No. 8776, the trustee has filed his return showing that there are no as- sets in the estate, over and above ex. emptions, mortgages, taxes, ete., and the case has been closed and returned to the district court as a case without assets. In the matter of Muskegon Scrap Ma- terial Co., Bankrupt No. 33438, the final meeting of creditors has been called for June 28. The trustee’s final report and account will be approved at such meet- ing. There will be a final dividend paid to creditors of this estate. In the matter of Kant Fall Mfg. Co., Bankrupt No. 3546. The final meeting of creditors has been called for June 28. The trustee’s final report and account will be approved at such meeting. There will be a first and final dividend paid to creditors of this esate. In the matter of Leopold Shindorf, Bankrupt No. 3595. The final meeting of creditors has been called for June 28. The trustee’s final report and account will be approved at such meeting. There will be a first and final dividend paid to creditors of this estate. June 13. We have to-day received the schedules, reference and adjudication in the matter of Samuel Vitale, Bankrupt No. 3819. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Charlotte, and his occupation is that of a shoemaker. The schedule shows assets of $326 of which $300 is claimed as ex- empt, with liabilities of $7,571.14. The first meeting will be called and note of same made herein. In the matter of Grand Rapids Vitreous Products Co.. Bankrupt No. 3459, the trustee has heretofore filed his final re- port and account, and a final meeting of creditors was held May 24. There were no appearances, except that of Francis I.. Williams, attorney for the _ trustee, Wiccks, Fuller & Starr, attorneys for the bankrupt, and Corwin, Norcross & Cook and Walter J. Jones, attorneys for the ereditors. Claims were proved and al- lowed. The trustee’s final report and account was considered and approved and allowed. An order was made for the payment of expenses of administration, and for the payment of a supplemental first dividend of 10 per cent. and a final dividend of 38.3 per cent. All preferred claims have heretofore been paid. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and returned to the dis- trict court in due course. June 13. On this day was held the first meeting of creditors in the matter of Clara Fellows, Bankrupt No. 3785. The bankrupt was present in person and rep- resented by attorney Dorr Kuizema. No ereditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The bankrupt was ordered to pay the filing fee. upon receipt of which the case will be clocsed and returned to the district court, as a case without assets. June 13. We have to-day received the schedules in the matter of Harry Davey and Bernard Klooster, as copartners trading as Davey & Klooster, Bankrupt No. 37738. This is an involuntary case. The schedule shows assets of $1,406 with liabilities of $2,801.34. The first meeting of ered‘tors will be called promptly, note of same will be made herein. The list of ereditors of said bankrupt is as fol- lows: American Lithograph & Printing Co:, Des Moines, Iowa —._-______ $ 10.00 Argo Milling Co., Charlevoix ~__-__ 10.00 Armour & €o., Chicaza ©. 99.07 Blodgett Beckley Co., Toledo — 24 00 Fon Ton Baking Co., Petoskey _. _ 10.00 Booth Fisheries Co., Charlevoix __ 10.00 Carroll Dunham Smith Pharmacal €o., New York =... 12.00 Century Pen Co., Whitewater, Wis. 31.15 Herald Examiner, Chicaco 2 3.20 Netroit Bakery, Traverse City _... 65.80 Detroit News, Detroit ..........__ 10.00 Ellsworth Co-operative Ass’n., Biisworh 2.0) 20.00 Ellsworth Tradesman, Ellsworth ~~ 40.50 Woleyv & Co, Ciicazg 16.50 M. Guiffie & Co., Traverse City__ 108.11 Hankey Milling Co., Petoskey ---- 23.89 Hazeltine & Perkins Drug Co., G. R. 289.97 Dr. Hess & Clark, Ashland, Ohio 10.00 Holsum Bakery, Grand Rapids 50.48 Hopkins Camera Shon. Trav. City 16.60 Dr. LeGear Medicine Co., St. Louis 6.00 Mandeville & Wing Co., *Rochester, eee 5.40 Manitowoc Seed Co., Manitowoc, eg ee ee 10.00 Mich. Public Service Co., Elk Rap. 30.47 Mills Paper Co., Grand Rapids ---. 15.38 National Biscuit Co., Grand Rapids National Grocer Co., Grand Rapids 139.47 Northern Creamery Co., Trav. City 20.30 Petoskey Grocery Co., Petoskey__ 912.55 Plough Chemical Co., Memphis -- 72.00 Proctor & Gamble, Detroit _...___ 10.00 Red Star Yeast Co., Milwaukee - 2.00 Sargent Gerke Co., Indianapolis__ 40.45 Sheaffer Pen Co., Ft. Madison -. 24.98 Standard Oil Co., Grand Rapids -. 3.20 Straub Candy Co., Traverse City__ 59.76 Swit & €o., Chicago _........_.___. 45.50 Trav. City Tele. Co., Ellsworth -_ 15.00 VandenBerg Cigar Co., Grand R. 17.50 H. Van Eenenaam & Bros., Zeeland 7.50 Thos. EF Webb Co., Chicago — 43.60 Worden Grocer Co., Grand Rapids 268.83 Mm Cigar Co., Grand Rapids —_____ 1.85 ? June 13. On this day was held the first meeting of creditors in the matter of Geert Kiel, Bankrupt No. 3767. The bank_ rupt was sworn and examined without a reporter. The first meeting then ad- journed withou date, and the case has been closed and returned to the district court as a case without assets. On this day also was held the meeting of creditors in the matter of Walter E. Ihling, Bankrupt No. 3800. The bankrupt was present in person and first represented by atterney Henry M. Kim- ball. No creditors were present or rep- resented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined with- out a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the dis- trict court, as a case without assets. On this day also was held the first meeting of creditors of Herman L. Tries- tram, formerly doing business under the firm name and style of Kalamazoo Vul- canizing Co., Bankrupvt No. 3794. The bankrupt was present in person and rep- resented by attorney Fred G. Stanley. Creditors were represented by attorneys Jackson, Fitzgerald & Dalm. Claims were proved and allowed. The bankrupt was sworn and examined with a reporter present. M. N. Kennedy, of Kalamazoo, was elected trustee, and his bond placed at $100. The first meeting then ad- journed without date. In the matter of William H. Tausend, 3ankrupt No. 3684, the trustee has filed his return showing that there are no assets in said estate and the case has been closed and returned to the district court as a case without assets. In the matter of Eliza Larsen, Bankrupt No. 3714, the bankrupt’s trustee has filed his return showing that there are no assets in the estate, over and above ex- emptions, and an order has been made closing the estate as a no-asset case and the same has been closed and returned to the ditrict court. June 14. We have to-day received the schedules in the matter of B. I. Banta, 3ankrupt No. 3792. This is an involun- tary case. The schedule shows assets of $11,941.57 of which $500 is claimed as ex- empt, with liabilities of $18,294.99. The first meeting will be called promptly and note of same made herein. June 14. On this day was held ths first meeting of creditors in the matter of Bernard J. McGee, Bankrupt No. 3545. The bankrupt was not present in person, but represented by attorneys Dunham & Cholette. No creditors were present or represented. The trustee was not pres- ent. The trustee’s final report and ac- count was approved and allowed. Claims were proved and allowed. An order was made for the payment of expenses of ad- ministration, as far as the funds on hand would permit, there being no dividends for creditors. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and re- turned to the district court in due course. June 15. We have to-day received the schedules, reference and adjudication in the matter of William J. Hooper, Bank- rupt No. 3831. The matter has been re- ferred to Charles B. Blair as referee in bankrurtey. The bankrupt is a resident of Grand Rapids, and his »ecupation is that of a laborer. The schedule shows assets of $100 of which the full amount is claimed as exemp:, with liabilities of $4,771.07. The court has written for funds and upon receipt of same, the first meet- ing of creditors will be called, note of which will be made herein. June 15. We have to-day received the schedules, reference and adjudication in the mi atter of Lewis F. Striker, Bankrupt No. 3822. The matter has be2n referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Grand Rapids, and his occupation is that of a salesman. The scheduie shows as- sets of $100 of which the full amount is claimed as exempt, with liabilities of $1,591.08. The court has written for funds and upon receipt of same the first meet- ing of creditors will be catled, note of 31 which will be made herein. In the matter of George H. Budde, Bankrupt No. 3629, the bankrupt has paid his filing fee in harmony with the referee’s order and the case has been closed and returned to the district court, as a case without assets. In the matter of Harry Davey and Bernard Klooster, Bankrupt No. 377s. The first meeting of creditors has been ealled for July 2. In the matter of Claude R. Beebe, Bankrupt No. 3814. The funds have been received and the first meeting of cred- itors has been called for July 2. In the matter of Samuel Vitale, Bank- rupt No. 3819. The funds have been re- ceived and the first meeting of cred_ itors has been called for July 2. In the matter of Barend Barendse, Bankrupt No. 3693. The funds have been received and the first meeting of cred- itors has been called for July 2. Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word fer each subse- quent continuous insertion. [f set in capital letters, double price. No charge fess than 50 cents. Small display adver- tisements in this department, %4 per inch. Payment with order is required, as amounts are too small to open accounts. For Sale—Double store, general line merchandise for country and city trade; dwelling above grocery; 151 ft. frontage on Huron River Drive. 33 years estab- lished business. Poor health is reason for going out of business. Price very reas. onable. R. E. Krause, New Boston, Mich. 107 ~AUCTION—TRUST MORTGAGE SALE MEN’S FURNISHING STOCK OF A. W BLACKMAN, QUINCY, MICHIGAN, FRI- DAY, JUNE 28, 2 PP. M. CENTRAL STANDARD TIME. H. W. Dancer, Trus- tee. 105 FOR SALE Thriving grocery store, with some dry goods, doing $35,000 busi- ness yearly. Stock will inventory about $3,000. Located on Broadway, best busi- ness street. Otto Vanderlay, Muskegon Heights, Mich. 109 For Sale—Hardware, implements, fur- niture, sheet metal shop, under one build- ing. Only business of its kind in town of 1800 population in best section of Ili- nois. Clean stock and a good, paying business. Stock and fixtures will invoice about $15,000. Or will reduce to buyer’s needs. Excentionally good lease. C. A. Miller, Washington, 110 FOR SALE—Well loc ated and well- -pay- ing vrocery and bakery on main street, on U. S. 12 highway, in Sturzis, Mich- igan. teason for selling, other business, Address Louis Loetz, Sturgis, Mich. er COFFEE SHOP FOR SALE — In a hustling college town and new oil well district. We roast and blend all coffee, peanuts and peanut butter; also confec- tionery All new fixtures. Will teach roasting and blending to buyer. Other business interests reason for _ selling. Lamb's Coffee Shop, 203 So. Main St., Mt. Pleasant. Mich 104 -General Wanted merchandise or dry goods in exchange for well located income property. O. A. Brown, Berkley, Mich. For Sale — Solid oak tables, desks chairs and other office equipment. Used only a few months in office of a local broker. Cheap for cash. On display at our office. Tradesman Company. CASH FOR MERCHANDISE Will Buy Stocks or Parts of Stocks of Merchandise, of Groceries, Dry Goods, Shoes, Rubbers, Furniture, - etc. D. GOVER. Mt. Pleasant, Mich. I OFFER CASH! For Retail Stores—Stocks— Leases—all or Part. Telegraph—-Write—Telephone L. LEVINSOHN Saginaw, Mich. Telephone Riv 2263W Established 1909 cs Consult someone that knows Merchandise Value. GET YOUR BEST OFFER FIRST. Then wire, write or phone me and I will guarantee your in good American Dollars to get you more for your store or plant of any description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich. Phone Federal 1944. Buyers inquiring everyday— 32 From the Michigan Metropolis. Late News George P. Morris is acting as tem- porary general manager of the Odin Cigar Co., 2567 W. Grand boulevard, succeeding R. O. Brandenburg, presi- dent and general manager, whose trag- ic death in an automobile accident was recorded on May 25. According to Mr. Morris definite action in the selection of a successor to Mr. Brandenburg will be made at the next meeting of the board of directors this month. Mr. Morris is part owner of the local chain of Morris-Travis drug stores and is vice-president and a director -of the Odin Cigar Co. R. E. Ripley has opened a_ third drug store at 3099 Humboldt avenue. The Reid-Reisterer Drug Co. has taken over the Alex Reid pharmacies at 16548 Woodward avenue and 19102 Woodward avenue. At the annual meeting of Travelers Protective Association, held at Book- Cadillac Hotel last week, Clyde E. Brown was elected national president. Twelve hundred delegates, representing 135,000 members, were in attendance. Others elected are E. W. Wright, Kan- sas City, Mo., first vice-president; H. L. Scarborough, Sumter, S. C., second; H. W. Cif, Corinth, Miss, third; John Martin, Newark, N. J., fourth; N. S. Eckard, Martinsburg, Va., fifth, and T. S. Logan, St. Louis, Mo., sec- retary-treasurer. New directors are H. A. Albrecht, R. J. Anderson, J. A. Conlon and J. 8. Driscoll, all of St Louis; Sam L. Harbison, Knoxville, Tenn.; W. S. Murchison, Raleight, N. C.; William E. Wellman, Baltimore; L. B. Carlton, Houston; A. L. Wood- ruff, Atlanta, and Earl V. Austin, Lin- coln, Neb. President Brown has been connected with the Travelers’ Protec- tive Association twenty years, serving as National director, state president and state secretary, and last year chairman of the Michigan. Fred Kerr and Clyde Kell of the McConnell-Kerr Co., 350 Jefferson avenue, East, attended the New Eng- membership committee for land Manufacturing Co.’s lace curtain opening and display in Boston this month and later visited other large manufacturing plants in the East before returning home. The McConnell-Kerr Co., Michigan representatives for A. S. Hermann, Inc., linen importers, op- ened the new lace curtain department last vear and, according to Mr. Kerr, the business has exceeded all expec- tations from the start. Russell E. Rosebrough has been ap- pointed Southern Michigan special floor covering representative for A. Krolik & Co., with headquarters in Lansing. Nearly 3,000 are expected to attend the annual excursion of the Mack avenue Business Men’s Club to Tash- moo Park, Thursday, June 27, Edmund Kuhlman, president of the organization, “A great many of the Mack avenue stores will be closed,” P. F. Van Parys, general chairman of the excursion committee, said, “and we ex- believes. pect to have the largest crowd in our Scores of awards will be made history. to the winners of events on our varied field day program.” MICHIGAN TRADESMAN J. M. Beale, who for a number of years has been in Paris as a member of the American club, and also of the board of directors of the Chamber of Commerce there, has succeeded M. G. Murphy as general agent for the Unit- ed States lines in charge of Michigan. Murphy is now general agent in charge of the Canadian territory East of Win- nipeg. According to H. J. Gilles, auctioneer and general manager of the Merchants Clearing House, Jefferson and Ran- dolph, one of the largest stocks of the season received by the firm for auction disposal goes on sale Thursday. The goods include general dry goods, men’s furnishing goods and shoes. Funeral services for Edward S. Davis, president of the Davis Tool & Engineering Co., who died Sunday at his residence, 6525 Lincoln avenue, will be held Wednesday at Fort Memorial Church. Mr. Davis was 48 years old. Besides his wife, Mrs. Katheryne Da- vis, Mr. Davis is survived by his moth- er, Mrs. Mary Davis; five brothers, Robert, William, Simon, Charles and Clarence, and two sisters, Mrs. Eliza- beth Wilson and Mrs. Margaret Krouse. He was a member of the Masons of Providence, R. I., the Knights Templars and the Shrine. He was also a member of the Highland’ Country Club. Joseph J. Berghoff, identified with the printing trade in Detroit for many years, has established a new printing business in the Kerr building, 642 Beaubien street. John Enrion, 5021 Hillsboro avenue, is the new resident representative for Heger’s Products, St. Paul, Minn. Hynes & Murphy, owners of a chain of drug stores in Detroit, have ac- quired the Romeyn Pharmacy in Royal Oak. E. H. Stein, for twelve years assist- ant manager of the Postal Telegraph Co., has been made manager to stc- ceed M. C. Halladay, who has been transferred to Grand Rapids. Mr. Stein has rounded out a quarter of a century with the Postal Co. E. J. Gibb and J. A. Rowan have purchased the Buick franchise and in- terests of the Royal Oak Buick Sales, in Royal Oak, a suburb of this citv. The new firm will be conducted under the name of Gibb-Rowan Buick, Inc.. with Mr. Rowan as president and gen- eral manager and Mr. Gibb as secre- tary and treasurer. Mr. Gibb is a for- mer secretary and treasurer of the Rickenbacker Motor Co, and that time has been interested in real estate. Mr. Rowan started in the au- tomobile business in 1914 with Stude- For fifteen years he has been merchandising of since baker. engaged in the motor cars in Detroit. He has re- signed his position of service manager at the Woodward branch of the Pack- ard Motor Car Co., where he has been for the past year. Prior to that, he was sales manager at the Detroit branch of the Reo Motor Car Co. Baker's jewelry store opened at 1117 Griswold street on Saturday. At a meeting of the board of di- rectors of the Detroit Board of Com- merce, held last Tuesday, George M. Welch, vice-president of the Michigan Bell Telephone Co., was elected presi- dent. Mr. Welch has been on the di- rectorate for a number of years and during the past year held the post of first vice-president. Other officers elected were: Clarence A. Guilford, treasurer of Crowley Milner Company, first vice-president; A. C. Marshall, vice-president of the Detroit Edison Co., second vice-president; William Brown, head of the Carey Company, third vice-president. Robert O. Lord, president of the Guardian Trust Com- pany was re-elected treasurer of the board and Harvey Campbell was re- elected vice-president and _ secretary. Colonel Walter C. Cole, executive vice- president of the Metropolitan Trust Co., and F. J. Armstrong, traffic di- rector of the United States Radiator Co., were appointed to the board to fill vacancies caused by the election of A. C. Marshall and William Brown to the board of officers. In addition to the officers elected last Tuesday the directorate will begin the fiscal year with the following membership: Roger M. Andrews, publisher of the Detroit Times; F. J. Armstrong, traffic di- rector of the United Radiator Corp.; Clinton F. Berry, vice-president of the Union Trust Co.; F. E. Bogart, presi- dent of Farrand, Williams & Clark; Frank P. Book, of the Book Estate; Col. Walter C. Cole, executive vice- president of the Metropolitan Trust Co.; C. W. Dickerson, vice-president of the Timken-Detroit Axle Co.; Louis J. Flint, executive vice-president of the Citizens’ Committee of Detroit; John H. Hart, vice-president of the First National Bank; H. William Klare, vice-president and general manager of Hotels Statler, Inc.; Joseph T. La- Measure, of LaMeasure’ Brothers Laundry and Dry Cleaning Co.; Wm. B. Mayo, chief engineer of the Ford Motor Co.; Frank J. Martin of Burn- ham, Stoepel & Co.; Paxton Mendel- sohn, capitalist; Louis G. Palmer, head of the Louis G. Palmer Co., realtors; Herbert D. Robinson, president of Russeks; Mason P. Rumney, vice- president of the Detroit Steel Products Co., and S. Wells Utley, vice-president and general manager of the Detroit Steel Castings Co. Asmus Brothers, 523 Congress street East, have been appointed exclusive Detroit distributor for the Tru Lax Products Co., Newark, N. J. F. F. Frankie has purchased and taken possession of the hardware stock formerely owned by Steve Fodor at 8901 Keller avenue. F, W. Lines, Jr., for the past several years one of the account executives for Walker & Co., outdoor advertising firm of Detroit, has been appointed sales manager of this organization. Walker & Co. have recently acquired control of the Bellows-Claude Neon Corporation, also of Detroit, and the interests of these two companies have been merged. Harvey Campbell, vice-president of the Detroit Board of Commerce, ad- dressed the Purchasing Agents A3- sociation of Detroit at their regular monthly meeting, last week on “The Value of the Purchasing Agent to the Advertiser.” Frank T. Swain, presi- dent of the Purchasing Agents As- sociation of Philadelphia, and purchas- June 26, 1929 ing agent for the Lehigh Coal and Navigation Co., reversed English on the subject and spoke on “The Value of Advertising to the Purchasing Agent.” Stuart C. Lockman for several years secretary of the Detroit Produce As- sociation, has been appointed general manager of the Detroit Union Produce Terminal, the $5,000,000 facility for assembly, sale and distribution of fruits and vegetables at Fort and Green streets. The Terminal opens for business Monday, July 1. With Frank N. Isbey, president of the De- troit Union Produce Terminal Co. Lockman has been actively connected with the construction of the new plant. Prior to his affiliation with the Detroit Produce Association, Mr. Lockman was a commission merchant. Announcement has been made of the partnership of Crouse & Co., dealers in stocks and bonds. The partnership consists of Charles B. Crouse and Harry W. Kerr as general partners, together with Stevens Woodruff and John Owen, III, as special partners. Mr. Crouse has been in the investment banking business in Detroit for a great many years, formerly with the bond department of the Detroit Trust Com- pany, later vice-president of the Bank of Detroit, in charge of the bond de- partment and more recently with Liv- ingstone, Crouse & Co. He is a for- mer president of the Bond Men’s Club, and has been actively identified with the affairs of the Investment Banker's Association. Mr. Kerr has been con- nected with the Detroit & Security Trust Co. for a number of years, re- cently resigning his position as trust officer of that institution. The com- pany plans to transact a general invest- ment business in bonds and stocks. While the demand for automobile continues, it is not quite so heavy as it was a month ago. This, of course, has had some effect on production at the numerous motor car manufacturing plants, although output has not been curtailed to any great extent. It ‘s not believed there is any definite turn in the market at the present time or that there will be in the next two «- three weeks. : In fact, definite turns in the auto- motive business have failed to ma- terialize during the present year. That there should be a seasonal decline in the retail sales is to be expected, but this decline usually comes gradually and manufacturers and goods dealers are well prepared for it. It is readily admitted that the used car business throughout the country is not all that it should be. new cars in the lower-priced field would clearly indicate this. Used car stocks at practically every key point in the country are not considered excessive, however, because most of the dealers have been trading wisely. They have learned the lesson of long trading in former years. James M. Golding. 2.2 => Make every prospective buyer glad that he met you. studying. Sales of 2.22. Men do not differ in kind—they differ in degree. pape — cao = E a SS if wi « ee If ono P es eeteti No en AMERICAN COMMONWEALTHS POWER CORPORATION > En ee Annual Report > Di Behind your investment in securities of a public utility com- pany, stand the tangible assets of plant, buildings, equipment, transmission, and distribution systems to give adequate and efficient gas and electric service for domestic and industrial purposes. Further value is given by the character of the management, combined with executive initiative and vision, which has made gas and electric service in the United States superior to that of any other country in the world. Service in areas diversified as to population, agriculture and industry makes for stability of earnings—thus assuring a regu- lar and constant return on such investments. Subsidiary companies of American Commonwealths Power Corporation render service to a population estimated at 1,837,000 in 15 states. These subsidiary companies—earnings— population and areas served—and the Corporation’s investment in stocks of other public utility companies are discussed in the Annual Report. Interesting information about the Corporation may be had by reading this report, which will be mailed on request. eo Address Secretary American Commonwealths Power Corporation Grand Rapids National Bank Bldg. 120 Broadway Grand Rapids New York INDUSTRIAL BANK THE INDUSTRIAL COMPANY GRAND RAPIDS, MICHIGAN Combined Capital and Surplus $1,600,000 OFFICERS AND DIRECTORS JOHN E. FREY ----- STUART E. KNAPPEN Vice President Knappen, Uhl & Bryant, Attorneys WIL155 J. BPISY _______. Secretary DOUGLAS M. RAY _______- Director Secretary-Treasurer John Widdicomb Co. KENNETH C. WELCH ____- Director Vice President Grand Rapids Store Equipment Corporation. oo President R. DON MATHESON _ Vice President IVOR C. BRADBURY _Vice President ROBERT F. AMES ___Vice President RELLAR SIEM _._________ Director President Grand Rapids Bookcase & Chair Company. EARL M. JOHNSON _______ Director Secretary and Manager Johnson Furniture Company DANIEL W. KIMBALL _____ Director President Owen-Ames-Kimball Company. Charles A. Phelps _-_-_-__ Vice President Rudolph M. Bremer -__--_--_-__ Treasurer We are pleased to announce the association with our organizations of R. DON MATHESON IVOR C.BRADBURY ROBERT F. AMES As officials in charge of our Security Departments. WALTER J. WADE THOMAS R. HOOD KENT J. OWENS C. A. PHELPS W. G. MADDEN C. M. HURD A. J. PLUMB