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Number 2391
Salute To The Trees
Many a tree is found in the wood
And every tree for its use is good:
Some for the strength of the gnarled root,
Some for the sweetness of flower or fruit;
Some for shelter against the storm.
And some to keep the hearth-stone warm;
Some for the roof and some for the beam,
And some for a boat to breast the stream.
In the wealth of the wood since the world began
The trees have offered their gifts to man.
But the glory of trees is more than their gifts:
"Tis a beautiful wonder of life that lifts,
From a wrinkled seed in an earth-bound clod,
A eolumn, an arch in the temple of God,
A pillar of power, a dome of delight,
A shrine of song, and a joy of sight!
Their roots are the nurses of rivers in birth;
Their leaves are alive with the breath of the earth;
They shelter the dwellings of man; and they bend
O’er his grave with the look of a loving friend.
I have camped in the whispering forest of pines,
I have slept in the shadow of olives and vines;
In the knees of an oak, at the foot of a palm
I have found good rest and slumber’s balm.
And now, when the morning gilds the boughs
Of the vaulted elm at the door of my house,
I open the window and make salute:
“God bless thy branches and feed thy root!
Thou hast lived before, live after me.
Thou ancient, friendly, faithful tree.”
Henry Van DyKeE.
1a niin a mente icaamcneipmeea —a
The Mill Mutuals Agency
Lansing, Michigan
Representing the
Michigan Millers Mutual
Fire Insurance Company
(MICHIGAN’S LARGEST MUTUAL)
and its associated companies
COMBINED ASSETS OF GROUP
$62,147,342.79
COMBINED SURPLUS OF GROUP
$24,791,128.22
Fire Insurance—All Branches
Tornado Automobile Plate Glass
20 to
40%
SAVINGS MADE
Since Organization
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RADESMAN
Forty-sixth Year
GRAND sane WED NESDAY, JULY 17, 192%
Number 2391
MICHIGAN TRADESMAN
E. A. Stowe, Editor
CUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.
UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete i in itself.
DEVOTED TO ae beat i interests of ius men,
SUBSCRIPTION RATES areas Gil $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 centz
each. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
old, 25 cents; issues five years | or more old 50 cents.
Saeed Renteiabes 2, , 1883, at ie voietice ofGrnd
Rapids as second class matter under Act of March
3, 1879.
JAMES M. GOLDING
Detroit Representative
409 Jefferson, E.
Relation of Crime and Education.
This is the title of an address by
Hon. Charles B. Collingwood, Judge
of the Thirtieth Judicial district of
Michigan, at the commencement exer-
cises of the State Normal College at
Ypsilanti last month.
I was promised a copy of a news-
paper containing a report of the address.
As it did not arrive I am quoting from
memory some of the outstanding pro-
nouncements which are of interest to
all and never out of date, although I
readers have
hope many Tradesman
already read a report of that address.
Judge Collingwood stated that he
considered the State Normal College
cur most important educational insti-
tution, because it trains those whose
work is largely with youth. And yet
it seemed to him that our State or
our legislators had not been as gen-
erous with appropriations for af as
they had been for the University of
Michigan. In its more than seventy-
five years of existence it has cost the
State only twenty million dollars.
He brought this subject before these
graduates because it is a matter which
concerns everyone and because he want-
ed these young people to enlist in the
work of character building as of equal
or greater importance than teaching the
waa branches of study.
The tide of crime is steadily rising
higher and higher. Our laws—and we
are law ridden—our courts, our officers
and our penal institutions are unavail-
ing to check this tide of crime.
In the United States there are 12,000
ynurders a year, 40, 000 highway rob-
beries and 30,000 burglaries. Our coun-
try leads all others in records of crime.
Mexico even falls below in the ratio
of murders in proportion to population.
European countries show a decreasing
ratio, down to 150 a year only for Eng-
land. :
Ionia and Marquette prisons contain
almost twice as many prisoners as they
were built to accommodate. For two
rs at Ionia they have tried the dor-
yea plan, placing from 125 to 200
mitory
prisoners in a dormitory. These are
incumbators of crime—high schools in
crime. The correct plan is single cell
blocks.
The cost of maintaining our penal in-
stitutions far exceeds the cost of edu-
cation. Just one of our prisons costs
as much as all the schools of the State.
(So I understood the speaker). Crime
costs the United States sixteen billion
dollars a year—not millions but bil-
lions. Two per cent. of our population
are criminals and yet the 98 per cent.
can and must control the 2 per cent.
When a person is sick a physician
is sent for. He examines the patient
and says: “Typhoid fever, four weeks
in the hospital.” Does that cure him?
No, he must have proper treatment and
care and remain until cured. Keep
the criminal in prison or elsewhere
until he is cured.
Judge Collingwood believes that the
governor of a state should not have
authority to pardon criminals. That
power should rest in a pardon board
composed of men of no less ability
than the Supreme Court of the State.
The Commissioner of Pardons of our
State has to pass upon 10.000 applica-
tions for pardons in one year. No
one man can do justice to this task.
To the oft-repeated claim that pro-
hibition is to blame for the increase
in crime, the Judge quoted statistics
to disprove the charge. Some waat
the saloon back so that the liquor trat-
fic will be conducted by law-abiding
saloon keepers. ‘There never was a
saloon keeper who was not a violator
of the law,” declared the Judge.
When our State passed a law mak-
ing a fourth conviction for crime pun-
ishable with life imprisonment, leaving
the trial Judge no discretion in the
matter, many people expressed sym-
pathy for one whose fourth offense was
a minor violation of the liquor law.
“The man who has been convicted
of liquor law violation four times has
been guilty four hundred times,” de-
clared the speaker.
Michigan failed to pass a capital pun-
ishment law. What good would it do?
With about 400 murders a year in
Michigan we secure from twelve to
fifteen convictions.
Although probation was not men-
tioned, the trend of the address was
in line with that work — to prevent
crime by education, by character build-
ing. More and more the courts are
coming to look to the physician, the
psychiatrist for assistance in dealing
with law violators. The psychiatrist
is coming into his own.”
These teachers to-be were warned
that they must differentiate in their
treatment of pupils. To try to force
the child of low mentality to certain
requirements might turn him against
society—might make him criminal.
E. E. Whitney.
The New Costumes of Odd Sizes.
Selecting dresses for the woman of
either small or large proportions is no
longer a serious problem, for great
skill and ingenuity are being shown in
the efforts to make
well and be becoming. The
their garments fit
choice of
made, avoiding
materials is carefully
stripes and plaids, and the designers
have gone so far in present-day styl-
termed
ing as to put out clothes
”
“half sizes.
For the stout
found that sleeves look
creetly joined to some yoke treatment
instead of being just “set in” in the
regular fashionable
sleeves on such dresses are
woman it has been
best when dis-
armhole. The
finished
with some sort of attractive wrist
treatment, such as rows of small but-
tons, a dainty fluting or an oddly
The necklines of course
shoul-
shaped cuff.
are low, but not too wide from
der to shoulder, and the tapering sur-
plice effect is preferred. Some frocks
have deep vest effects, which are smart.
When shoulder bows or jabots are used
they are mostly long and not cut off
abruptly, and the diagonal finish is
much in use. These same designs are
used in the short woman’s clothes,
|
which, in addition, avoid deep bertha
collars.
Skirts and waistlines are carefully
treated, for it is in misuse of these
that many women sacrifice height and
slenderness. Although the
styles for next Fall
seem to indicate more fitted lines, the
adopt
dresses. The
an air of
advance would
swathed hip has been generally
ed for large women’s
swathed hip is also interpreted in fitted
skirts. With
toward
yokes and used with flared
the new. silhouette inclining
treatments, the fullness in
likely to be
and small
one-piece
the skirts is
placed low.
naturally
Both th
woman usually wear their dresses just
e large
a trifle long, for this gives them adde 1
height.
Sleeveless frocks are worn by the
small miss when made in light colors
or neutral shades, and are smart with
sleeveless jackets when the dress is
one of the sports models. For evening
wear the long
even hemlines are becoming, especially
when tulle,
taffeta and moire, with bodices fitted.
skirts with even or un-
made of starched lace,
The stout woman who is tall wears
with very smart effect the new evening
dresses coming from Paris. In these
the skirts are cut in points and have
flares that
where. No suggestion or hint is given
of belt or waistline, the bodice and
skirt cleverly manipulated to
give a continuous line,
seem to come from no-
being
which at the
same time takes away any appearance
of bulk.
Stout women are wearing deep-cut
backs that taper off into a “V” and
avoid anything suggesting roundness
in the back. The fronts are often cut
If the
tall, the cape backs
in deep ovals. stout woman is
which start well
shoulder blades and break
effect of the
effect, but in such
Ma-
stout woman’s
below the
the budging hips, are
often used to good
e skirt must be
instances th long.
terials chosen for the
dresses include the flat crepes, because
of their dull
it drapes well and has a remarkable
surface; velvet, because
clinging effect; and embroidered nets
and laces.
The new ensembles for Fall seen
thus far include many tweeds in small
and large patterns, used with fur
trimming on cuffs and collars, the
cuffs being elaborate. There is a hint
skirts, though the designs do
fluffy in the
they look as if t
of flared
not look least, nor do
been borrow-
Plain
solid colors—are also
hey had |
ed from the afternoon models.
fabrics—that is,
shown with fur trimmings.
ee
Beware of Three Pilferine Crooks.
Bowling Green, Ohio, July 15—I am
writing you relative to three crooks
who operated in Ohio early this spring
and who now, as nearly as I can find
out, are operating in Michigan.
These people appeared in Bowling
Green early this spring and stole mer-
chandise aggregating $150 from two
stores i The party consists of one
woman around 35 years old, we: aring
about a size 48 garment, whose schem
is to interest the clerks in fitting |
while her partners—who are a woman
who wears about a 16 garment, about
30 years old; and a sallow complected
man about six feet tall and 35 years
old—work in the stock and steal while
she has the help engaged. Their plan
in most cases is to visit the store at
the noon hour when part of the help
is out to lunch.
At the time this happened in Bowl-
ing Green I bulletinized all of our
but in some wav I either over-
looked our store at Caro, Michigan, or
etse they lost sight of my description,
for on Wdnesday last week the same
trio visited our store there and made
away with several garments.
The man in every case
l
1
I
Stores,
where we
have heard of him always has with
him a suit case or bag.
I know that vour excellent paper
has a wide subscription throughout the
State of Michigan and I am writing
vou in the hope that this will be pub-
lished and someone will be successful
in picking up this bunch and placing
them where they belong.
Fred W.
a em
Eleven New Readers of the Tradesman
The following new subscribers
Uhiman.
have
been received during the past week:
Charles G. Turner,
John J. Grand Rapic
Ferguson - Droste - Ferguson
Grand Rapids.
McKenna, Is.
Sani-
tarium, Grand Rapids.
C. Elfott & Co, Hemlock.
F. W. Perry, Saginaw.
George Collingwood, Ovid.
John M. Grand Rapids.
Frank E.
John J.
C. E.
Henry
Himes,
Elliott,
Zeeman, Lansing.
Waring & Son,
Hoelm,
Lansing.
Climax.
Saginaw.
2
MICHIGAN TRADESMAN
July 17, 1929
IN THE REALM OF RASCALITY.
Questionable Schemes Which Are
Under Suspicion.
Who would think the architect of
this department, which is published
solely to warn its readers against frauds
and cheats, could himself be made the
victim of a designing woman? We
have to admit that we are not proof
against the wiles of women who seek
with lies on their lips and de-
ception in their hearts. It happened
victims
this way:
A woman called at the office and said
she was soliciting subscriptions for a
raised letter publication for the blind
on the basis of $10 per year. Any ref-
erence to the blind has a peculiar ap-
peal to me, because I have had several
blind friends and relatives.
“Is the publication sectarian or de-
voted to any hobby or special obses-
sion?” I enquired.
“No,” replied, “it is
solely to
she devoted
the dissemination of news
of special interest to blind people.”
Forgetting my often repeated advice
to my readers never to pay any money
to a stranger, I handed out $10 and
directed that the publication be sent to
a blind relative.
About a week later I received a let-
ter from the recipient of my well meant
gift, stating that the publication was
devoted solely to the propagation of
the adventist religion and that he had
no particular use for it, because he was
a Baptist fundamentalist.
I have no quarrel with any religion.
They are all good, so far as my knowl-
edge goes, but I dislike to see any one
—especially a woman—obtain money
under false pretenses by deliberately
lying to secure so small a sum as $10.
Fictitious marking of the number of
pages contained in composition books
offered for sale by a corporation manu-
facturing schoul supplies will be dis-
continued, according to a stipulation
agreement between that
and the Federal Trade
The company, at the request of cus-
corporation
Commission.
tomers, placed on composition books
legends reading, “140 Special Composi-
tion Book” and “144 Special Composi-
tion Book,” when the books contained
only 120 pages.
The words “Knitting” and “Mills”
will be deleted from the trade name, of
copartners engaged in selling knitted
outerwear, according to a stipulation
agreement between the Federal Trade
Commission and these individuals. The
respondents also agreed to discontinue
use of the words “Knitting”, “Mills”,
“Manufacturers” or either
each
with the other or with any other word
or words in advertising so as to imply
“Factory”
independently or in connection
that the copartners own or operate or
factory
wherein is knitted or manufactured the
products sold by them.
control a knitting mill or
A corporation selling and distributing
foreign and domestic papers to jobbers
and manufacturing stationers caused
its trade name to be featured in its
price list together with the words
“Manufacturer and Mill Agent” and
the words “This is printed on Cockle
Rag Onion-Skin paper, our own man-
ufacture” in an advertising circular.
The fact was the respondent did not
own or operate a mill wherein were
fabricated the products sold and dis-
tributed by it, but filled orders from
products manufactured in mills which
it neither owned, operated nor con-
trolled. The corporation signed a
stipulation with the Federal Trade
Commission agreeing to cease and de-
sist from these misrepresentations.
Copartners manufacturing syrups and
concentrates signed a stipulation agree-
ment with the Federal Trade Commis-
sion to cease and desist from use of
“Grape”, “Orange”, “Lemon”, “Lime”,
“Peach”, “Banana”, “Strawberry”, or
“Cherry” either independently or in
connection with other words in ad-
vertising to describe their products so
as to imply that such are composed of
the actual juice or fruit. It was pro-
vided that fruit names were
used to designate one of the company’s
flavors that the name be immediately
preceded by the word.“Imitation” print-
ed in type equally as conspicuous as
that in which the name of the fruit
is printed. It was agreed also that
if the product be composed in substan-
tial part of the actual juice or fruit and
the name of the fruit is used to desig-
nate the product, such name shall be
accompanied by a word or words print-
ed in type equally as conspicuous as
that which the name of the fruit is
printed so as to clearly indicate that
the product is not made wholly from
the juice or the fruit indicated.
if these
“Cotton and Wool” and “Warranted
Part Wool” were labels attached by a
corporation manufacturing infant’s un-
derwear to its product, which did not
contain wool in sufficient quantitv to
be properly represented as “Wool”.
The company signed a_ stipulation
agreement with the Federal Trade
Commission to discontinue use of the
word “Wool” as descriptive of its
products unless, when the products are
manufactured in substantial part of
wool and partly of some other ma-
terial, and the word “Wool” is used
as a brand or label or otherwise de-
scriptive of the product, the word
“Wool” shall be accompanied by a
word or words displayed in type equal-
ly as conspicuous as that in which the
word “Wool” is
dicate clearly that the products are not
made wholly of wool.
printed so as to in-
Although advertised by a corporation
engaged in the manufacture of tables
as “Badger” Brown Mahogany” and
“Badger Brown Walnut.” such tables
were not of wood derived from the
trees of the mahogany or “Meliaceae”
family so as to be properly and ac-
curately designated “Mahoganv”,
from the tree family scientifically call-
ed “Juglandaceae” so as to be properly
designated “Walnut”. Signing a stip-
ulation with the Federal Trade Com-
mission, the corporation agreed to
cease and desist from these miserpre-
sentations.
nor
A corporation manufacturing ginger
ale has signed a stipulation agreement
with the Federal Trade Commission
to discontinue advertising its product
as “Aged Six Months” unless and un-
till such time as this beverage is in
truth and in fact aged for the length
of time specified. The respondent
agreed to discontinue use of the state-
ment “Aged Six Months”, or any other
statement so as to imply that its prod-
uct was and is aged six months, when
such is not the truth.
——_» 2. ___
Glimpses on Some Pioneers Who Are
Yet Alive.
Benjamin F. Sliter learned the print-
ing trade while under the employ of
A. B. Turner, publisher of the Grand
Rapids Eagle, in 1845-8. In later years
Sliter became an an attorney
at law and a politician. In moments
of inspiration he would recite Poe’s
“Raven” and “The Bells” vociferously.
In the play of “Uncle Tom’s Cabin”
he would personate the lawyer, Marks.
About 1867 Sliter was elected clerk of
the city of Grand Rapids. In the dis-
charge of his duties, while calling the
roll or reading reports and communica-
tions submitted to the council, his loud,
sonorous voice might be heard in the
streets below. A stranger approached
a police patrolman one night while
Sliter was calling the roll—Baldwin,
srinsmaid, Bryan, Clay, Luce, Mohl,
Skinner, Tompkins, Turner and War-
rell—and asked, “Is the loud noise I
hear sounded by the fog horn at Grand
Haven?”
“No,” the officer replied, “Ben
Sliter is calling the roll of the common
council.”
Sliter’s daughter married a rich cat-
tleman whose name was Strong, from
Texas, and went to the ranch of her
husband. Two years later the hus-
band died and Sliter joined his daugh-
ter on the ranch and assisted her in
administering the Strong estate. He
did not return to Grand Rapids.
Boyd Putnam, Willard Brigham,
Alva R. Curry, M. H. Ford, Mollie,
Velma and Grace Reynolds, Cora Mil-
ler, Inez Sexton, Frances FE. Pierce,
Grace Kimball and other local aspir-
for fame fortune on the
musical stage acquired
distinction in their chosen professions.
Their successes inspired a desire in the
minds of a group of high school pupils
for the glory and the emoluments that
the stage affords. A troupe was or-
ganized to study and present to the
public the plays of famous authors.
Claude Buchanan, Charles Holden,
William Alden Smith and John D.
McIntyre were the male stars of the
actor,
ants and
dramatic or
troupe. Shakespeare was the favorite
author of the quartette. Buchanan
proposed to play Macheth. At the re-
hearsals:
“Hear it not. Duncan?
"Tis the knell,
That summons ye to Heaven
Or to Hell.”
He would declaim uproarousle and
then he would shake the rafters with
a roar.
“Lav on! Macduff
And damned be he
Who first cries HOLD
E-e-e-nuff,”
McIntyre often sat up until midnight
gazing at the moon, while reading in
deplorable tones Shakespeare’s solilo-
quity:
“To BEE or not to BEE
THAT is the question
Whether it is better to bear
The ills that we now endure,
Or fly to others that we
NAUGHT of,” etc.
It was said by his co-actors that
William Alden Smith desired to im-
personate Romeo; that he loved to ex-
tol the beauty and the virtues of Juliet.
And when the maiden “fair to see”
tremblingly exclaimed:
“Oh! Gentle Romeo,
If thou dost love
Pronounce it faithfully,
But if thou thinkest I am too quick-
ly won
know
I'll frown and be perverse
and say thee nay
So thou wilst WOO
But else, NOT
WORLD.”
William Alden Smith would respon.]
FOR THE
with a smile that would melt an
Alaskan iceberg. Really, it was a hot
one.
Charles Holden's choice of Ghar-
acter was Mercutio. He owned a
sword and used it during the rehearsals
in fighting a duel with Tybalt. When
asked about the blow he received from
his adversary, Holden would repeat the
lines:
“Tis not as wide as a barn door
Nor as deep as a well, but twill do
A PLAGUE ON BOTH YOUR
HOUSES.”
James B. Haney, a young school
teacher, enlisted in the army and ren-
dered valuable service to the Govern-
ment during the civil war. After
peace had been declared Haney return-
ed to Grand Rapids and opened a
small hotel located on the Northwest
corner of Lyon street and
avenue. Flames destroyed the struc-
ture a few months later. Haney sus-
tained a loss that represented a con-
siderable He engaged in local
politics and newspaper work
cessfully. Finally employment
obtained as a teacher in the Union high
school (West side), where he remain-
ed a decade or more. He was a cap-
able and popular instructor.
Haney’s daughter, Estella. married
L. S. Provin and assisted him in the
management of his real estate and in-
surance business. After Provin’s
death she continued the business as
his successor several years.
Arthur Scott White.
—_+ 2 2.__
Independent Merchants Must Wake
Up.
T read in the Grand Rapids Press of
July 15 on page 5 a report from Wash-
ington by Mark Foote, informing the
public that “Merger Problems are
Occupying Hoover.” The _ headline
tells us that the “Question is likely to
be projected into the political cam-
paign of 1932.” I quote two para-
graphs only:
Whollv apart from the legal aspects
the administration is said to be con-
cerned with the broader social question
as to the effects of mergers and com-
hinations on private initiative. Henry
ford, for instance. has reclaimed for
one great electrical combination, He
Zond
sum.
unsuc-
was
July 17, 1929
MICHIGAN TRADESMAN
is said to hold to the opinion that mass
production made possible by combina-
tions and mergers tends to increase
opportunities for private initiative.
_There are some intimations th it the
views of Mr. ford in this resp: :t are
not shared by administration c ‘icials.
The case is cited of a Californ 1 town
whose normal local business fe has
been practically obliterated } chain
stores. It was found impc. sible to
keep alive a chamber of mmerce
there or even maintain a tc n coun-
cil. The retail business of ne town
was all in the hands of the paid
agents of the chain stores
The facts are simply ‘iese: (1)
Everywhere, there is ai increasing
question mark in the pu’ c mind as
to the lasting effects of t syndicates
in a general public way; Merchants
who have attempted half way excuses
for the chains and mail order houses
are being harder and harder pressed
for arguments to maintain their
apathetic claims; (3) from every cor-
ner of the land, men of great minds
and large vision are expressing doubt
—and some of them downright fear—
concerning the developments that are
looming up in the wake of these ruth-
less institutions; (4) Even political
leaders are being forced to take an un-
pleasant position of committal to one
side or the other.
The day is approaching twilight
when any man in business will be able
to maintain a position of neutrality.
The hour of open hostilities between
these two forces is about to break on
Main street in every community. Tne
local merchant cannot much longer
close his eyes to the facts and still de-
lay the closing of his doors.
When will you independent mer-
chants wake up to the fact that a new
declaration of independence is already
in the process of writing? When will
your dull ears begin to hear the dis-
tant thunderings of Lexington and
Concord, where the first skirmishes be-
tween the independents and syndicates
are already being fought out where
merchants in other communities have
already opened fire?
In the name of American Liberty in
business, wake up to realities. This is
no child’s play. It. isn’t even a ques-
tion of “competition.” It is war; and
war to a finish. Not with bullets, but
with dollars. No blood will be spilled,
we pray; but profits will be spilled, in-
stead. This merciless monster will
not die without a struggle. He is go-
ing to strike back, without conscience.
General opposition to the syndicate
system is going to bring out facts
which will stagger an American pub-
lic. I venture the guess that even the
thugs and killers of the underworid
will be brought into use by remorse-
less leaders of the syndicate world to
win, if possible, their selfish ends.
When the man who stands at the
helm of our Ship of State must closet
himself with this problem alone and
consult every oracle of wisdom known
to his mighty mind in order that he
may be guided over the shoals of this
question, it is time we folks of ordin-
ary caliber ceased our ridiculous at-
titude of unconcern, and set ourselves
seriously to cope with the force whose
powers are great enough to shake this
great country of ours to its very
foundations. W. H, Caslow,
Additional Issue
$4,250,000
Federal Public Service Corporation
First Lien Gold Bonds, 6% Series of 1927
Dated December 1, 1927
Interest payable semi-annually June 1 and December 1.
. Registerable as to principal only. Redeemable as a
Due December 1, 1947
Coupon bonds in denominations of $1,000 and $500.
whole or in part on the first day of any calendar
month, after sixty days’ published notice, at principal amount and accrued interest plus a premium of %
of 1% for each year or fraction thereof that payment
is anticipated, such premium not to exceed 4%. Prin-
cipal and interest payable at the office of the Trustee, in Chicago; interest payable also at Bankers Trust
Company, New York City.
CHICAGO TRUST COMPANY, CHICAGO, TRUSTEE
Interest payable without deduction for normal Federal income tax not in excess of 2% per annum, The Min-
nesota three mills tax. Pennsylvania, California and Connecticut four mills tax, Maryland four and one-
half mills tax, District of Columbia and Kentucky five mills tax, Michigan five mills registry tax, Iowa six
mills tax, and Massachusetts 6% income tax on
interest will be refunded by the Company upon proper
application to Trustee within ninety days after payment but not later than one year after any such tax
shall become due and payable, to holders resident in those states.
Application will be made to list these additional Bonds upon The Chicago Stock Exchange
Mr. Perry O. Crawford, President of the Corporation, summarizes his letter, dated July 8, 1929, as follows:
COMPANY: Federal Public Service Corporation
is incorporated under the laws of the State of
Delaware. Through its present subsidiary
companies and those about to be acquired
there is furnished electricity for power and light,
gas for commercial, domestic and industrial pur-
poses, water, telephone, steam heating, ice or cold
storage service in important and prosperous sec-
tions of the country. A total of 166 communities,
located in 13 states, having a combined estimated
total population in excess of 550,500, is served. The
companies serve a total of 55,009 customers. Prop-
erties of the subsidiary companies are maintained
in a high state of efficiency and are well located
or grouped for economical operation and exnansion.
Located in the territories served are prosperous
coal, iron and zinc mining, lumbering, cotton gin-
ning, farming, dairying, industrial, financial and
manufacturing centers, creating a steadily increas-
ing, diversified demand for service.
CAPITALIZATION: Giving effect to present
financings, outstanding capitalization of the Com-
pany will be as follows: :
Outstanding
First Lien Gold Bonds, 6% Series of
1927, due December 1, 1947 (includ-
ine thig issue) 2238 ee $9 000,000
Three-Year Convertible 6% Gold Notes,
due july § 1932 0002 4,000,000
614% Cumulative Preferred Stock ($100
par valde) 222 2,500,000
Common Stock (without par value) 100,000 shs.
Additional’ Bonds may be issued in series under
restrict'ons of the Trust Indenture.
EARNINGS: Consolidated earnings of the Com-
pany and subsidiary companies, based upon the
reports of certified public accountants, after giving
effect to present financings and the acquisition of
the new subsidiaries, for the twelve months ended
April 30, 1929, and, as to certain subsidiaries, for
the twelve months ended March 31, 1929, (exclud-
ing non-recurring charges of $168,684 and interest
and dividend charges on funded debt, preferred
and common stocks for the acquisition and/or re-
tirement of which funds deemed ample will be
deposited) were as follows: .
(ross earnings 203. $3,030,253
Operating expenses, including mainte-
nance and charges on subsidiary se-
curities, but before depreciation and .
Federal income taxes ~------------- 1,759,310
ht 9 ( ”?
Balance (202) e ee $1,270,948
Annual interest requirement on
$9,000,000 First Lien Gold Bonds,
6% Series of 1927, which includes
4nis| additional isSue .. $540,000
The above balance of $1.270.943 is in excess of 2.35
times the annual interest requirement of $540,000
on the Companv’s $9,000,000 First Lien Gold Bonds,
6% Series of 1927. presently to be outstanding.
PURPOSE OF ISSUE: This additional issue of
bonds will be used in connection with the acquisi-
tion by the Company of additional subsidiaries
serving approximately 27,700 customers, in 62
communities having a combined estimated popu-
lation in excess of 300.000, located in 9 states.
SECURITY: These First Lien Gold Bonds of the
Company will be secured, in the opinion of counsel,
by deposit and pledge with the Trustee named in
the Trust Indenture under which the bonds are
issued. of all outstanding bends and stocks of the
operating subsidiaries including the subsidiaries to
be acquired, excepting directors’ qualifying shares
and subsidiarv bonds, preferred stocks and certain
minority common stock interests for the acquisition
ef which either cash will be deposited or provision
is made in the Trust Indenture for the issue of
additional bonds thereunder. The Trust Indenture
provides that additional securities of anv subsidiary.
whose stock is pledged, shall forthwith be deposited
with the Trustee, excepting as to purchase money
obligations and current indebtedness.
The properties of Federal Public Service Cornora-
tion and subsidiary companies have been appraised
bv independent eneineers, and from these apprais-
als. after giving effect to subseauent additions and
retirements. the sound value of the properties at
May 31. 1929. after deducting depreciation and
outstanding prior securities. is fixed at an amount
substantially in excess of the present outstanding
First Lien Gold Bonds. including this additional
issue. The First Lien Gold Bonds represent less
than 60% of the total of stch valuatoins.
Provision is made in the Trust Indenture for its
modification by the Companv and the Trustee. with
the prior approval of the holders of three-fifths in
amount of all bands then outstanding thereunder.
MANAGEMENT: The management of the Com-
nanv is in the hands of men with long exnerience
in the direction and operation of vublic. utilitv
pronerties. Federal Public Service Corporation is
controlled by Union Power Corporation. a large
maioritvy of the common stock of which is con-
trolled bv H. M. Byllesby and Company and E., H.
Rollins & Sons.
2
J
We offer these Bonds when, as and if issued and received by us, subjejct to approval of Counsel.
Price 95 and Interest, yielding over 6.46%
E. H. ROLLINS & SONS
Founded 1876
GRAND RAPIDS
BOSTON NEW YORK PHILADELPHIA
LOS ANGELES
CHIGAGO
LONDON
DENVER SAN FRANCISCO
The above information has been obtained from reliable sources and, while not guaranteed, is believed to be accurate.
4
MOVEMENTS OF MERCHANTS.
Lake Odessa—Frank Darling & Son
purchased the meat market of J. R.
Jordan.
Alpena—Raymond J. LaBonte suc-
ceeds Davis & LaBonte in the drug
business.
Standish—Seaton & McCready suc-
ceed Forsyth & Seaton in the drug
business.
Three Rivers—Roy Gleason has
opened a modern meat market at 60-4
Main street.
Alba—W. E. Winship & Co. have
discontinued their grocery and meat
business here.
Cheboygan—A. L. Rothdow has sold
his meat market at 425 North Main
street to Robert Burrows.
Mt. Clemens—M. S. Friedman, pro-
prietor of Friedman’s Shoe Store, has
removed his stock to Detroit.
Saginaw—The American State Bank
of Saginaw has increased its capital
stock from $300,000 to $400,000.
Battle Creek—The McSherry Drug
Co., 415 Maple street, has changed its
name to Bull’s Pharmacy, Inc.
Hart—The Lattin Drug store has
installed a new fountain, furnished by
the Hazeltine & Perkins Drug Co.
Wayland—Cozzen’s Market is being
rearranged, new shelving is being in-
stalled and the entire store redecorated.
Grand Rapids—B. C. Chapman suc-
ceeds the Wade
Shawmut avenue and Lexington street.
Drug Co., corner
3rown City—G. J. Terry is the new
proprietor of the Muma Meat Market,
having purchased same from Frank
Hill.
Muskegon Heights—Mike Colominos
succeeds Chris. Passarelli in the gro-
cery business at New York and High
streets.
Norway—The Central Market Co.,
conducting a chain of stores has pur-
chased the grocery and market of Max
Vielmetti.
Detroit—Stanislawa Wielbik has pur-
chased the grocery-market at 3818 30th
street which was formerly owned bv
Kowalski.
Benton Harbor—Ed Cryan, proprie-
tor of the grocery and market on Elm
street, has opened a branch store at
Lawrence
Chicago avenue and Territorial road.
Muskegon—J. O. Bergland, who. is
in the grocery and meat business iat
1953-57 Lake Shore Drive, is erecting
a store building at Walnut and Thomas
streets.
Flint—The Druc Co. has
opened a second drug store at 3205
North Detroit street. The Hazeltine &
Perkins Drug Co. furnished the stock
and fixtures.
Hynds
Muskegon Heights—The store build-
ing and grocery stock of Chris Mitch-
ell, 1862 Getty avenue, were badly
damaged by fire, entailing a loss of
about $1,800.
Lowell—John Borgerson has sold
his grocery stock and store fixtures
to Sand Lake parties and leased his
store building to the chain bazaar store
of Frank’s 5c & 10c Stores.
Detroit—H. Waszelewski succeeds
V. W. Gomolowicz in the shoe business
at 12944 Michigan avenue, continuing
the business under the same style, the
Fordson Shoe Store.
MICHIGAN TRADESMAN
Bronson—The drug stock of the Van
Antwerp Drug Co. has been removed
from Kalamazoo to this place, where
business will be continued under the
name of the Bronson Drug Co.
Holland—R. Tromp has sold the
City Sign Co. to Adrian Klaasen, who
will continue the business under the
same style. The company does com-
mercial sign work of all kinds.
Battle Creek—The Helmer Farm
Nursery, R. F. D. 6, has been incor-
porated with an authorized capital
stock of $20,000, all of which has been
subscribed and paid in in property.
Vicksburg—Herman S. Faust has re-
signed as agent for the Railway Ex-
press Co., a position he has held for
sixteen years and will devote his entire
attention to news stand, confectionery
and cigar business.
Muskegon—Dirk Wolffis has pur-
chased the interest of his brother in
the wholesale feed and grain business
of Wolff's Brothers, 296-300 Water
avenue and will continue the business
under his own name.
Muskegon—Jay F. Zimmerman and
Harvey P. associated drug
store proprietors, have opened a new
store at Evanston avenue and Cottage
Grove street, under the style of the
Community Pharmacy.
Royal Oak—The Clawson Lumber
Co., 911 South Main street, has been
incorporated with an authorized cap-
ital stock of $10,000 common and $20,-
000 preferred, $30,000 being subscribed
and $3,000 paid in in cash.
Detroit—The Park Shop, Inc., 729
Penobscot Bldg., has been incorporated
to deal in women’s wearing apparel
Sicard,
with an authorized capital stock of
$25,000, $10,000 of which has been sub-
scribed and paid in in cash.
Detroit—The Modease Health Shoe
Co., 30 Jchn R. street, has been in-
corporated to deal in all kinds of foot-
wear, with an authorized capital stock
of $10,000, of which amount $6,700 has
been subscribed and paid in.
St. Clair Shores—The Lake Shore
Finance Corporation, Lake
State Bank Bldg., has been incorporat-
ed with an authorized capital stock oi
$100,000, of which amount $30,500 has
been subscribed and $4,000 paid in ‘a
cash.
Detroit—The Royal Ice Cream Co..
5326 Riopelle street, has merged its
business into a stock company under
the same style with an authorize
capital stock of $44,000, all of which
has been subscribed and paid in in
property.
Frankenmuth—The Star of the West
Milling Co., has merged its flour, grain
and fuel business into a stock company
under the same style with an authorized
capital stock of $70,000, $65,000 of
which has been subscribed and paid in
in property.
Detroit—The Louis & Company 5c
to $5 1707 East Jefferson
avenue, has been incorporated with an
authorized capital stock of $100,000
preferred and 2,000 shares at $1 a share,
$17,001 of which has been subscribed
and paid in in cash.
Lansing — The Bonkura Products
Co., Inc., 801 South Chestnut street,
has been incorporated to deal in med-
Shore
Stores,
icinal compounds and patent medicines,
with an authorized capital stock of
$10,000, $1,000 of which has been sub-
scribed and paid in in cash.
Grand Rapids—The Henry Riechel
Drug Co. has installed new soda foun-
tains in the A.D.S. drug store on West
3ridge street and the store at the cor-
ner of Stocking avenue and Fourth
street They were furnished by the
Hazeltine & Perkins Drug Co.
Saginaw—Cohen’s Garment Shop,
414 Genesee street, has merged its
business into a stock company under
the style of Cohen’s, Inc., with an au-
thorized capital stock of $50,000, $25,-
000 of which has been subscribed and
paid in, $16,781.50 in cash and $8,-
218.50 in property.
Lansing—R. L. Boelio, who con-
ducted a furniture store here from
1920 to 1924 and retired to engage in
the real estate business, has leased the
stores at 410-412 North Washington
avenue and will occupy the space with
a complete stock of furniture and
houeshold furnishings about August 1.
Detroit—The Detroit Food & House-
hold Exposition, Inc., 4464 Cass
avenue, has been incorporated with an
authorized capital stock of $20,000 pre-
ferred, 10,000 shares class A at $1 a
share and 10,000 shares of B at $l a
share, $20,000 being subscribed, $2,000
paid in in cash and $10,000 in propert:’.
Lake Odessa—Mrs. Mary Burke, of
the Hotel Burke, is taking a_ well-
deserved vacation, and with her sis-
ter, Mrs. Ellen Wentworth, of Lan-
sing, is on an auto tour through the
West, Los Angeles being their final
destination. During her absence the
Hotel managed by
Mrs. Elizabeth P. Crawford, of Evart,
Burke is being
‘Michigan.
Kalamazoo—A change in manage-
ment at the Park-American Hotel is
announced. W. H. Wells, formerly
with the Elks Club Hotel, Indianapolis,
and the Severin Hotel of the same
city, has replaced Harry Leuthi, who
came to Kalamazoo when the New
England Hotels Co. originally purchas-
ed the Park-American from Charles
B. Hays. Mrs. Wells accompanies her
husband to Kalamazoo.
Lansing—Plans for the annual picnic
and celebration of the Grocers and
Meat Dealers’ Association, which will
be held at Lakeside park, Pine lake,
next Wednesday, were completed Sat-
urday, and indications are that the
affair will attract a record-breaking
attendance. City officials, bankers and
other business men of the city will join
with the grocers and meat dealers in
the celebration. The city hall will be
closed and the mayor and other of-
ficials will spend the day at the amuse-
ment park. A program of entertain-
ment has been arranged. Prizes will
be awarded to the winners of various
athletic events. A picnic dinner will
be a feature.
Grant—The Community building was
well filled last Tuesday evening at a
farewell party given for Mr. and Mrs.
Herman McKinley, who will soon move
to Fremont. A_ short program - was
given and this was followed by a lunch.
Dr. D. Lettinga, in behalf of the local
Chamber of Commerce presented Mr.
July 17, 1929
McKinley with a desk set and Mrs.
C. A. Graham, in behalf of the Ladies’
Aid society of the Grant Community
church presented Mrs. McKinley with
a punch bowl. This gathering was
both a farewell to Mr. and Mrs. Mc-
Kinley and a welcome to Mr. and
Mrs. F. E. Townsend, who recently
came here from Hart. Mr. Townsend
is the new Cashier of the Grant State
bank.
- Manufacturing Matters.
Flint—The Superior Felt Products
has increased its capital stock from
$25,000 to $150,000.
Albion—The Decker Screw Products
Co., has increased its capital stock
from $150,000 to $300,000.
Detroit—Burwood Carved Products
Co., 469 Ledyard street, has increased
its capital stock from $50,000 to $150,-
000.
Cheboygan—The Cheboygan branch
of the Alpena Garment Co. opened
for business July 15, with over 100
employes.
Plainwell—The Scott Engineering
Co. has been incorporated with an au-
thorized capital stock of $50,000, of
which amount $29,020 has been sub-
scribed and $5,000 paid in in cash.
——_2- 2-2 ————
Premature Statement Proved To Be
Unfounded.
Lansing, July 16—In our opinion,
and according to our past experience,
we believe that the Michigan Trades-
man intends to be fair and honest in
news matter and other information
published. .
In your issue dated July 10, 1929, a
news item appears under a Lansing
heading which, as published. is incor-
rect and misleading. We believe you
will be glad to publish the correct in-
formation, and in behalf of the retail
and wholesale interests involved. we
respectfully ask that this letter be pub-
lished in your next issue.
You mention the “R” members of
Lansing seeking a new wholesale
source of supply and being offered the
stock of the Elliott Grocer Co., but
that retail dealers had peremptorily and
unanimously declined to take the mer-
chandise, due to the fact that the stock
was depleted and consisted of a large
amount of unsalable merchandise.
The undersigned, together with G.
C. Reutter, Lansing; Charles Affeldt,
Lansing; and Guy S. Thorburn, of
Mason, were appointed a sub-commit-
tee to confer with the Elliott Grocer
Co., and examined its stock and ware-
house.
This committee, all members attend-
ing, visited the warehouse and exam-
ined the stock on the afternoon of
July 10, 1929, which, you will noite.
is the same date as your issue con-
taiping the article in question. We
are glad to state that we found this
stock to consist of stable, seasonable
items in good condition, and of stable
salable merchandise. The stock was
well assorted and contained but very
few items which might be classed as
unsalable or even slow moving mer-
chandise.
As yet, no definite action has been
taken by the retail group as to whether
or not they will accept or reject the
stock of the Elliott Grocer Co. and
you can therefore see that several in-
correct statements were made in your
previous article. Therefore, this com-
mittee, consisting of retail merchants,
desires to have you publish this letter
in contradiction of the previous article
published by you.
O. H. Bailey,
John J. Beeman,
Committee Retail Grocers.
= ens eee
July 17, 1929
MICHIGAN TRADESMAN
5
Essential Features of the Grocery
Staples.
Sugar—Jobbers hold cane granulated
at 5.65 and beet granulated at 5.45.
Canned Fruits—Both the Oceana
county and Grand Traverse county
canners started canning cherries this
week. They are paying 7c per pound
in Traverse City and 7%4c per pound
in Oceana county. The trade here
looks forward to opening prices on
California canned fruits this week,
possibly to-day. A rather high open-
ing on the entire line is expected. With
the comparatively small carryover of
canned fruits in California and in all
the important distributing markets and
the curtailed productions that this
year’s crops in the Coast State indi-
cate, the whole canned fruit situation
has the prospect of a steady, firm
market, providing of course that the
opening is not too high.
Canned Fish—Pink salmon is in
much lighter supply than it was a few
weeks ago, some of the largest oper-
ators being altogether cleaned out.
Many of the cheap sellers have soid
out the stocks that have been having
a rather depressing effect on the mar-
ket and consequently a noticeably firm-
er tone is noted. There are some pale
pinks still on the market but not 2
great quantity. Reds are also firmer
and are moving better. In regard to
the pack in process in Alaska, favor-
able reports are being received and
conditions so far in the season appear
to have been normal. A heavy pack
of pinks is expected generally and a
shorter pack of reds is looked for, in
comparison with last year. The spot
market on Maine sardines registered
advances last week, reflecting a higher
market at the source. Fish have been
running very light this season and if
such conditions continue there will be
a short pack and still higher price
levels. The trade here looks for a
heavier run of fish during the remain-
der of the season, however, and there
has been no heavy buying in anticipa-
tion of a reduced output.
Canned Vegetables—There has been
a normal movement, but nothing spec-
tacular has occurred in the way of
trading. Buyers show interest in 1929
string beans from the South, but there
is a wide range to the prices being
asked for spots, and there are many
degrees of quality in the various pack:
being offered. Tomatoes are quiet and
unchanged, with standard 2s quoted
firmly at $1.30 a dozen. Futures are
rather quiet, though steady. Corn is
dull and there is not a great deal of
activity in peas.
Dried Fruits—There is now no great
quantity of good California prunes
here, the shortage appearing most
acute in sizes from 30s to 50s, which
are the most popular sellers just at
present. In dried apricots and peach-
es activity has not been unusual, but
a normal movement continues and
prices are generally quoted very firm-
ly. There have been no quotable
changes in either of these two fruits.
The minor dried fruits, as well as
raisins, have been devoid of trading
features, and market situations remain
unaltered. Opening prices have been
given out by importers on 1929 crop
Smyrna figs for future delivery, and
they are about on the same levels that
they were at last year’s opening. The
crop prospects abroad are said to give
promise of a production practically
equal to that of 1928. Reports from
California state that the dried fruits
market there rules quiet on spot goods,
as the small supplies on hand are not
conducive to active trading. Futures
can hardly be considered yet in any
active way, and until the trade has an
opportunity to get values established
on new crop dried fruits, little activity
can be expected. The whole market
is very firm, however. Prospects of
short crops would lead the trade to
anticipate high opening prices on the
entire line.
Nuts—Trading in nuts was light
last week, distributors here requiring
only occasional fill-in orders to carry
them through this period of low con-
sumption. No inclination is shown to
stock up for any time in advance, a
hand-to-mouth policy prevailing every-
where. There were no developments
of importance, either in the local mar-
ket or in the primary source abroad,
and price levels on both shelled and
unshelled nuts maintained an even
tone, with no outstanding fluctuations.
Large stocks of old crop nuts in the
shell are not being carried, generally
speaking, and first hands have prac-
tically discontinued offering. Import-
ers are low in their supplies of nut
meats, and there is no pressure to sell
as foreign markets do not have the
necessary stocks for replacement, and
when they have the price range is gen-
erally too high to attract buying. Re-
maining unsold stocks of French wal-
nuts in first hands are exceptionally
small, and most offers being made now
consist of nuts of inferior quality.
Rice—As reflected by the present
range of prices the rice list has firmed
up and new gains were made by Blue
Rose on business transacted during
the past week. June distribution is
reported at 650,000 pockets as against
receipts of only 192,000 bags. Total
stocks as of June 30 are placed at
865,000 pockets, of which 207,000
pockets are Blue Rose in the hands of
association mills. Most recent statis-
tics on the new crop may be said to
be equally bullish, the July 10 Gov-
ernment report estimating the areca
planted to rice at 883,000 acres as com-
pared with 965,000 acres last year—a
decrease of 8% per cent. On the basis
of July 1, crop condition of 83.7 per
cent. on the above mentioned acreage,
the Government report ‘forecasts a har-
vest of only $2,686,000 bushels. All
indications point to further advances.
Growers expect a 5c market and in
most conservative trade quarters 4c
to 434c extra fancy Blue Rose is look-
ed for, which would justify the infer-
ence that purchases at present levels
are certain to yield good profits.
Sauerkraut—Trading in bulk kraut
continues slow, comparatively speak-
ing, although the local market does a
fair business in bulk all the year
around. Sales of canned kraut are
steadily increasing in the retail mar-
ket. Futures are quiet.
Vinegar—Brisk business is reported
all along the line. There has been no
alteration in prices, which are firmly
quoted.
—————————
Review of the Produce Market.
Apples—$3 per bu. for Duchess and
Red Astrachan.
Asparagus—Home grown, $1.40 per
doz. bunches.
Bananas—644@/7c per Ib.
Beets—Home grown, 50c per doz.
bunches.
Blackberries—$3.25 for 16 qt. crate.
3utter—The market is
from a week ago. Jobbers hold prints
at 43c and 65 Ib. tubs at 42c.
Butter Beans—$3.50 per bu. for home
unchanged
grown.
Cabbage—$1.40 per bu. for
grown.
Cantaloupes—California stock is held
as follows:
home
Jambos, 45 —----.---____------- $4.25
Timibes, 36 _......--.________.. 4.00
Wists (5 1.75
Carrots—Home grown, 40c per doz.
bunches.
Cauliflower—$3.50 per doz. for Ill,
Celery—Home grown, 50c per bunch,
Cherries—$3.50 per box for Calif.;
$3 per 16 qt. crate for home grown
sweet and $2.50 for sour.
Cocoanuts—90c_ per doz. or $7 per
bag.
Cucumbers—$1.50 per doz. for home
grown.
Currants—$2.25 per 16 quart crate.
Dried Beans—Michigan jobbers are
quoting as follows: .
© b Pea Beans $8,50
Light Red Kidney -------------- 8.75
Deck Red Kidney —---_--____ 8.75
Eggs—The market is firm and high-
er prices are anticipated. Local jobbers
pay 3lc for strictly fresh, candled.
Egg Plant—1l5c apiece.
Garlic—23c per Ib.
Green Corn—50c per doz.
Green Onions—Shallots, 40c¢ per doz.
Green Peas—$2.50 per bu. for home
grown.
Green Peppers—60c per doz.
Honey Dew Melons—$2.50 per crate,
Lemons—Ruling prices this week are
as follows:
600) SO CH ee $7.50
Bo Sunteict 95 7.50
S60 Red Ball _....-- 7.50)
S00 Red Ball 2. 7.50
Lettuce—In good demand on the
following basis:
Imperial Valley, -s and 5s, crate $4.50
Garden grown. per bu. ---------- 75¢
Limes—$1.25 per box.
Mushrooms—65c per Ib.
Oranges—Fancy Sunkist California
Valencias are now on the following
basis:
20 eee $7.50
150 2 7.50
6 7.00
90) 2 5.50
6 2 4.75
Ce eee 4.00
Og 3.75
CA ee 3.50
Onions—Texas Bermudas, $2.25 per
crate for yellow and $2.50 for white.
Parsley—$1 per doz. bunches.
Peaches — Elbertas from Georgia
command $4 per 6 basket crate.
Pieplant—Home grown is now in
market, commanding $1.25 per bu.
Plums—-$2.75 per 4 basket crate for
Calif.
Potatoes—$6 for Virginia stock.
Poultry—Wilson &
as follows:
Company pay
Eleauy fowls 9.2) Zac
bient fowls 23200220 2 256
Heavy beailers .........
Bioht frotless 0002 20c
Radishes—20c per doz. bunches.
Raspberries—Red, $3.50 per 16 qt.
crate; black, $3 ditto.
Spinach—$1.20 per bu.
Tomatoes—$2 per 10 Ib. basket
home grown hot house.
Veal Calves— Wilson & Company
pay as follows:
Haney) 2200. ee Ae
Good 2 18c
Medium 2 5c
POO 10¢
Watermelons—40@50c for Florida.
Whortleberries—$4.50 per 16 = qt.
crate.
—_—_+--—__
Corporations Wound Up.
The following Michigan Corpora-
tions have recently filed: notices of dis-
solution with the Secretary of State:
Detroit.
G. H. Sherman Underwood, Detroit.
General Gypsum Co.,
Kramer Manufacturing Co., Detroit.
Coughlin Theatrical Enterprise, Inc.,
Detroit.
Alfred A. Panyard Sales and Service
Detroit.
Carlin Plater, Inc., Detroit.
Williamston Oil and Gas Co.,
liamston.
Property Service Corp.,
American Contract Co.,
Hyssop Distributing Co.,
Corporation,
Wil-
Ferndale.
Detroit.
Detroit.
Dabrooks Perfume Co., Grand Rapids.
Chesaning Manufacturing Co., Ches-
aning.
Industrial Liquidation Corp., Detroit.
Neighbor Tire and Repair, Detroit.
Kalamazoo Amusement Co., Kalama.
Detroit.
I[nc.,
Incinerator Co.,
Motors
Superior
Fleming Sales, Ham-
tramck.
Stevens Motor Car Co., Lansing.
Celite Products Co., Detroit.
Washington Tire and Battery Co., Bay
City.
Kinney Sand Co., Benton Harbor.
Entroth Shoe Co., Grand Rapids.
Buskirk Baking Co., Grand Rapids.
Rollins, Burdick, Hunter Co.,
Rapids.
White Pine Copper Co., Calumet.
Flint Beverage Co., Inc., Flint.
Kretsch Brothers, Inc., Detroit.
United States Tire Co., Detroit. .
Emporium Escanaba Co., Escanaba.
Shulters Granite Co., Battle Creek.
Wonnacott-Eldridge Co., Port Huron.
Grand
————
Gabby Gleanings From Grand Rapids.
Grand Rapids, July 16—Lee M.
Hutchins, President of the Hazeltine
& Perkins Drug Co., is indulging in
the first summer vacation he has taken
for thirtv-one years. He is spending
the time with relatives in Boston.
Rev M. E. ‘Yrotter is now en-
trenched in the cottage formerly own-
ed by Herman Dosker at Macatawa
Park. Reconstruction and rejuvena-
tion of the property was largely ac-
complished while Mr. Trotter was on
his trin around the world.
22>
It is usually on our detours that we
pick up the tacks,
MICHIGAN TRADESMAN
July 17, 1929
6
THE MILWAUKEE PLAN.
It Is Now Installed in Eighty
Stores.
A year ago, at the New Orleans
convention, I gave a brief outline of
the plan of store rearrangement that
was going on in Milwaukee to help
keep the independent grocer in busi-
ness. Since then we have developed
our plan so that it is now known the
Milwaukee
pi. a? a es . r
lan’—Store Rearrangement with No
couniry over as “The
Strings Attached—A Program which
does not tie the Independent Grocer
up in Obligations to Anyone. To date
we have re-arranged eighty stores.
Back in April, 1928, we held several
meetings with food and allied food
ines to interest them in our new pro-
gram of store rearangement to help the
retail grocer. An organization was
formed, called the Better Grocers Di-
vision of the Milwaukee Retail Gro-
cers Association, consisting of whole-
sale grocers, wholesale coffee roasters,
Dairy
Wisconsin Bottlers of Car-
wholesale bakers, Wisconsin
Council,
bonated Beverages Association, mer-
wholesale biscuit
chandise brokers,
companies, wholesale cheese com-
panies, manufacturers, miscellaneous
canners, miscellaneous and_ national
manufacturers. Each group appointed
one of their members on the finance
committee to call on firms doing busi-
ness with the retail grocers, to sell
them on the idea of store rearrange-
ment, and also ask them for financial
aid by taking out memberships in this
new organization. The response was
gratifying, nearly $6,000 being raised
in a short time.
In control of the money and gen-
erally overseeing the Milwaukee plan
is an executive committee of seven
members, three from the Association
and four from the allied food group.
Our executive committee held many
meetings to develop and get this plan
under way. We are very fortunate to
have the hearty co-operation of the
food and allied food lines, and appre-
ciate very much their financial support
and the faithful work of the executive
committee.
A supervisor familiar with store re-
arrangement was employed to take
actual charge of the work. This gen-
tleman had a wide experience in this
line of work and was of great assist-
ance to the committee. We also en-
gaged the services of a merchandising
company at considerable cost to heip
plan and arrange stores, but after a
few months’ trial, we found that this
company was not accomplishing the
results we expected. Their plan for
the stores were more or less standard-
ized and did not fit in with the indi-
vidual needs of the retailer.
To interest the retailer we held mass
meetings and had speakers give dem-
onstrations and talks on store re-
arrangement. We, in Milwaukee, in
our first year’s experience found that
many of the retailers did not respond
readily to the idea of modern stores,
and for that reason had to go along
very cautiously and gain their con-
fidence. That particular problem is
one to be found everywhere. After a
number of stores had been rearranged,
it was a much easier task to get more
retailers interested. At first we did
the work of store re-
arrangement gratis to the retailer, but
since the first of this year, a service
charge of $15 is collected from the re-
tailer to pay part of the actual ex-
supervising
pense involved in the supervision.
Before rearranging is begun a con-
tract is signed by the retailer, after
which our store supervisor starts work
by making drawings or blueprints cov-
ering the complete rearrangement an‘
These
plans are then presented to the gro-
reconstruction of the fixtures.
cer for his approval before any work
is started. It will interest you to know
that in no case are any two stores ar-
ranged exactly alike, due to the di-
mensions of the rooms varying to a
large degree.
Location of windows, radiators,
lights, stairs and entrances also have
a great deal to do with the way a store
The type and amount of
stock the grocer carries also makes a
is planned.
difference. Then there is the class of
trade to be considered. Therefore,
every store must be an individual one
and not standardized, which requires
the personal supervision of a com-
petent man familiar with modern store
arrangement.
After getting the assurance of the
grocer that the plans are satisfactory,
our supervisor then proceeds to get
carpenters and painters and store re-
arranging is under way. Our car-
penters are instructed to use as much
of the old equipment as possible in re-
arranging a store, thus saving the gro-
cer expense of getting new material.
Merchandise from the shelves is placed
in egg and orange crates, away fron
the wall, leaving plenty of room for
the carpenters to- work. We try to
build our shelves six or seven feet
high and 10 or 14 inches deep, accord-
ing to the amount of stock and the
variety of goods in the store. The
length of a section of shelves is 3 or
Sections more than 3'2 feet
i If the
shelves are shorter than 3 feet they
Between
3% feet.
long will sag in a few months.
look scrubby and box-like.
shelves we have a clearance of 10
inches, with the exception of the bot-
tom shelf where there is 13 inches. The
smaller size shelf will hold 3 cases of
No. 2 cans and the larger shelf will
hold 4 cases of No. 2 cans, and makes
an ideal size of shelf. Every effort 1s
made to open the aisles leading to the
shelves, so that the public can wait on
themselves if they choose.
When the new shelves are finished
and painted, the grocer begins to re-
place his stock, regrouping and ar-
ranging his lines according to the
plans. The arrangement of items de-
pends on whether the store is arranged
according to the “center-island” or
“counter-in-rear” plan. Practically all
the new stores in Milwaukee have the
“island” type of arrangement. The
store is
fifteen sections, such as coffee, cookies,
departmentized into about
canned vegetables, canned fruits, fresh
fruits and vegetables, etc. In many cf
the stores a fruit and vegetable rack
is built, the size varying from 8 to 14
feet, according to the size of the store.
Above the fresh fruit and vegetable
rack two shelves 10 inches high are
constructed, on which are placed ar-
ticles used in salads, such as_ salad
dressings, cherries, etc. Special racks
are built for brooms and paper bags.
After the store is rearranged the re-
tailer conducts a remodeling sale to
acquaint the people with his newly
arranged store. At these sales manv
favorable comments have been made
by the patrons. The cost of re-
arranging varies from $90 to $350, de-
pending upon the necessary alterations,
and it takes from ten days to tw?
weeks to complete a store. In ad-
dition to this expenditure, many re-
tailers also buy added equipment, such
as show cases, display racks, etc.
Store rearrangement has many ad-
vantages, because it gives the retail-
er a cleaner store, stock turnover, stock
control, better display, larger volume,
less work, and reduces overhead. We
found from practical experience that
store rearrangement increases the effi-
ciency and sales of a clerk 33/3 per
cent. Another instance discloses the
fact where a customer entering one of
our stores with the intention of pur-
chasing one item, while waiting he:
turn to be served, walked around the
open shelves, and the enticing display
of food products brought her purchase
With the goods on
the consumer's
up to nearly $5.
the shelves within
reach, we have found that from 15 to
20 per cent. of the merchandise 1s
brought to the clerk, which accounts
for the increased sales.
Does store rearrangement pay?
Listen to this letter from Harry Cav-
anaugh, who was one of the first gro-
cers to have his store rearranged by
our division.
“Sometimes we put off expressing
our appreciation of a kind deed or
good service until it is so far removed
that we neglect it at all. To avoid just
this possibility I hasten to take th‘s
opportunity of telling you how de-
lighted I am with the modern re-
arrangement of my grocery store.
“T will be very frank and say that
when I was first approached on this
matter I was very incredulous and felt
it was just one more fad through
which possibly someone other than
myself would benefit. I consented,
nevertheless, to have my place of busi-
ness rearranged and modernized under
your supervision and I wish you could
really know, not only what an improve-
ment has been accomplished, but to
what extent it has really stimulated and
increased my business. Over 90 per
cent. of my customers have compli-
mented me. I know it has brought
new trade into my store and that it
has given me and those associated with
me a real incentive to merchandise and
to take pleasure in our merchandising.
“T believe I have increased my effi-
ciency in satisfactorily taking care of
my customers by 50 or 60 per cent.,
and it is surprising how many steps I
have to take less in a day to properly
wait on my trade and how much easicr
it is to keep my store in spick and
span tidy order all the time.
“Of course, the big item is increased
sales, and the story is best told when
I assure you that my sales have in-
creased materially.
“T felt that I would be selfish and
unappreciative if I did not tell you al!
this and likewise tell all my friends 3:
the grocery business that, to my mind,
the campaign you are putting on is a
real service to the grocery trade anil
well worth the attention and considera-
tion of every man in the grocery busi-
ness who realizes that this is a day oF
specialization and modern methods i:
they hope to against the
strong, intensive competition the gro-
succeed
cery business, as well as every other
line of business is confronted with.”
The cost of supervision for the first
year will amount to approximately
$4,500. Mistakes were made, which,
of course, had to be paid for, and for
that reason the cost of supervision for
the second year will be much less.
Retail grocers in every section of the
United States are looking for a prac-
tical plan for store re-arrangement.
There are many concerns who are try-
ing to do this work, but not to the ad-
vantage of the retail grocer.
Otto P. Kugler,
President Milwaukee Retail Grocers
Association.
—_—_+-»—___
Boulder Dam Fallacies Again Bobbing
Los Angeles, July 12—I cannot say
I am in accord with the Government's
new immigration program, as a result
of which the quotas from the Scandin-
avian countries have been reduced
more than two-thirds and from other
countries increased in about the same
ratio.
The Scandinavians have always been
among our highest type of citizens.
The great majority of them come from
the intelligent, hard-working and law
abiding middle classes of their native
land, and I doubt if they ever drift
into the law defying elements. Can
we sav as much for those coming from
several other European countries? I
think not.
A California Superior Judge has just
decided that an ordinance recently
passed making it a misdemeanor for
three or more men to meet in a private
home and pull down the shades, is un-
constitutional.
“Any ordinance making such action
a crime and permitting policemen and
others to snoop around and see in wiil
not be upheld by this court. Our laws
are framed so as to give reasonable
liberty to the greatest number, and
though some of our people may be
opposed to card-playing, a friendly
game among friends, is going to be
upheld by me as being in accordance
with the constitutional rights of the
citizen.”
The score card for a perfect husband
as codified by some of the women’s
clubs contains no less than 143 items.
In the face of this the conclusion must
naturally be that there “ain’t no such
animal.” The perfect husband must not
only be a good provider, but a plumber,
carpenter and paper hanger. He must
yield to his wife’s wishes without
argument and he must even be polite
and hospitable to her relatives He
should be able not only to fix the fur-
nace, but patch his own trousers. It
seems to me that the man who can do
all this would be foolish to get mar-
ried and expose his sweet disposition
to such a strain.
President Hoover has stopped shak-
ing hands for the balance of the sum-
mer, and polite society thinks he will
forget to start up again in the fall. I
think the sensible people of the Na-
tion would applaud such a course, as
it hasn’t got a single sensible point in
its favor and besides it takes up a lot
ree
43
|
July 17, 1929
MICHIGAN TRADESMAN
7
of the time which the Government
pays him for for bossing the job of
“executing.” Why not compromise by
setting aside a few minutes one day
each week or month during which the
President might come out on _ the
White House “piazza” and = say
“Howdy folks!”
That Senator from Maine who wrote
a grape-juice house that he “came from
a rock-ribbed prohobition state, and
was just as loyal to the prohibition ele-
ment as some of the Southern Demo-
crats are to the Democratic party; that
a majority of congressmen and sen-
ators feel as I do, but haven't the
moral courage to get up and vote their
sentiments,” does not, to my mind
squarely face the issue. There are a
lot of congressmen-—-some of them
from Michigan—who are by no means
total abstainers, who were elected by
prohibition votes and I cannot see why
they should not represent their con-
stituents, whether they are voting on
the booze question or asking for an
‘ncrease in the tariff on alfalfa. The
time for them to declare themselves is
before the ballot is cast, or keep quiet
ever after.
Someone has mentioned that one out
of five of the present Congress has a
war record of some kind—or at least
the members describe themselves as
patriots of the first water. Maybe
this is so when you consider the four
minute orator who worked himself
into a sweat to tell other people to buy
Liberty bonds, or had swivel chairs
shot from under them during the ac-
tive period of our overseas operations.
Even some of them who were members
of the committees who went down to
the depot to see the boys depart for
the fields of action might feel they
were at least entitled to a medal of
some kind, to say the least.
The American Medical Association,
in annual convention last week, cer-
tainly came out into the open and dis-
cussed the matter of medical and sur-
gical charges without mincing matters.
A majority of the delegates took the
position that the present custom 1S
rotten to the core, and if persisted in
would bring forth regulatory govern-
mental control of fees.
Of course this would be going pretty
far. The custom of making the richer
patients pay a portion of the cost of
operating on the poor, offers extenua-
tion for certain phases of this custom,
but when the surgeon claims he is en-
titled to extra compensation on account
of the responsibility he assumes, he is
not really beside the facts. The pa-
tient alone assumes this responsibility.
The doctor gets his fee in any event,
even if the patient’s executors have to
pay them.
Chicago during the past year has
been the center of a heated controversy
over low-cost mass treatment of the
sick, particularly in some of its ethical
relationships, and only last month the
Chicago Medical Society announced
a plan for meeting the expense of ill-
ness on a cost basis, the patient to pay
on the installment plan. The under-
taker has already entered the install-
ment business on the rather question-
able security offered and the physician
would not be going a great deal farther.
One of these days the citizen will be
required to carry health insurance just
the same as the employer does indem-
nity insurance nowadays. In certain
foreign countries this practice has been
in successful operation. Taken on the
quantity basis the cost is but nominal
to the average individual.
It is a well understaad fact that the
doctor in China receives compensation
only so long as his patron remains in
good health. This has a clever ring
to it. Perhaps some day we will find
such a system has its advantages.
The physicians, as a rule, are not
overpaid, but there are exceptions in
this, as well as in the legal and some
other professions.
Again Boulder Dam fallacies are
bobbing up, and some of the news-
papers are taking the position that the
Far West states are trying to filch
the cost of construction out of Uncle
Sam, using Muscle Shoals as a con-
crete example. The Boulder Dam
project resembles the Muscle Shoals
project, of unsatisfactory memory only
in that both are huge and that both
involve dams and power. Aside from
that the resemblance ceases.
There was never any expectation
that Muscle Shoals would finance it-
self. It was built with only one ob-
ject in view—that of providing power
for the fixation of atmospheric nitro-
gen to be used for war purposes, and
at a time when no other method of
fixing nitrogen was known and when
no one had any idea how long the war
would last. The ending of the war
and the discovery of other and cheaper
methods of producing the same results,
combined to make it a white elephant.
The Government will probably never
get out of it even a portion of its cost
because of opposition of certain ele-
ments in Congress.
Boulder Dam, on the contrary. will
be built for three major %urposes, none
of which are at all likely to disappear,
namely flood control, water storage
and the production of power for which
there is or will be a peace time market
in industry and in the home.
Now the strongest argument which
has been used against this project has
been the fear that the Government
would thereby become involved in
business which might ultimately lead
to Uncle Sam’s going into the tooth
paste market or the peddling of milk.
This objection is answered completely
by the announcement that the sale of
hydraulic head, or falling water, or
potential power, rather than the sale
of electricity itself, will answer this
question completely, leaving the power
business to those who make it their
business and understand its problems.
California has already anticipated the
ultimate demands of the Government
for repayment of any loans which may
be advanced by it, by proving to in-
vestigators that this market is already
in sight, that electricity will be sold
to the ultimate consumer at a cost
much less than prevails anywhere else
and that a vast population will be
among its beneficiaries.
I might also further state that the
postal officials are: also using every
effort to convince the gullible public
that there has not been one _ single
legitimate Boulder Dam real estate
proposition offered the public that will
stand the acid test. In this instance
there “isn’t going to be no core.”
Frank S. Verbeck.
——_——_~>2->___—
Weather Helps Candy Sales.
Two kinds of candy have benefited
particularly from the warm weather
experienced during the past month.
One is the special packing offered, for
week end trips and the other is the
type of small package and bar candy
which is in at the
beaches and parks. The Summer de-
both began than
usual this year, and returns from these
sources promise to run into record
figures. City sales have also kept up
well, candy partially taking the place
of heavier foods thousands of
Chewing gum sales have
also mounted with the thermometer,
and also give promise of reaching new
volume records.
active demand
mand for earlier
with
consumers.
——_>- >
Cash in on conditions which other
men deem hopeless.
To Price Spring Underwear Soon.
A fair volume of business is being
done informally in “athletic” types of
men’s underwear for next Spring, but
most of the leading lines of lightweight
goods will not be priced until about
Aug. 1.
ed next week, and all signs point to
liberal early
which will show its new goods next
Some, however, will be ope-
buying. One concern
week, for example, expects to sell halt
of its season’s production during that
period. Indications are that prices
will in general
change from those now current.
material
Job-
show no
bers continue to duplicate on light-
weights for the current season, and
selling agents expect this to run
through most of next month.
—_~++.>___
Making a Start.
“Grocery butter is so unsatisfactory,
dear,” said the young wife, “I have de-
cided to-day that we would make our
own.”
“Oh, did you!” said her husband.
“Ves, LT bought a churn and ordered
buttermilk to be left here regularly.
Won't it be nice to have really fresh
butter?”
Heinie And His Orchestra
Brunswick Recording Artists
Delighting West Michigan Dancers
AT RAMONA GARDENS
(Reed’s Lake, Grand Rapids)
Wonderful Music! Delightful Programs!
Popular Prices!
Dancing 8:45 until Midnight Every Night
Except Sunday and Monday
12 MILLION PEOPLE
can’t be wrong
every day
The phenomenal growth of Kellogg's Corn
Flakes in the public favor year after year is
surely one of the greatest tributes that can be
paid to any ready-to-eat cereal. Only the high
standard of quality and excellence could have
secured such a universal verdict in a world-wide
market.
Kellogg's Corn Flakes afford an opportunity
to a live wide awake grocer for increased
volume when properly presented and persist-
ently brought to the attention of customers.
Ask the Kellogg Salesman for a window
display featuring this product.
9
CORN
FLAKES
MICHIGAN TRADESMAN
July 17, 1929
THE CITY OF THE FUTURE.
The City of the Fure has always
been a favorite topic of prophecy. It
is almost inevitably depicted either as
an imaginary Utopia or as a noisome,
densely packed and ugly conglomera-
tion of buildings where man clings to
an uncomfortable and precarious exist-
ence. No middle course is possible
where imagination has this unfettered
sway.
Before the League for Industrial De-
mocracy a vivid picture of to-morrow’s
city which clearly falls into the second
of these possible categories has been
With an
ever-weakening substructure for the
presented by Stuart Chase.
support of its high towers, with its
streets choked with carbon monoxide
gases and presenting a perfect target
for airplane bombs of explosives, poi-
son gases or yellow fever cultures, his
city is the home of the damned.
This sort of thing has been said for
years. Even before the development
of skyscrapers, automobiles and_ air-
planes similar prophecies were made,
and, while the dangers of city life were
somewhat different, they were no less
real. Urban communities could not
hope to escape the spread of disease
and pestilence.
Yet somehow we have largely es-
caped most of these dangers so far.
The progress of medical science has
stamped out plagues and the city to-
day has shown itself to be as healthy
as the country.
New hazards have been created, of
course. We have no idea of denying
Mr. Chase’s thesis that the way we are
building and overcrowding our large
cities presents a challenge to those
charged with the city’s future develop-
ment if life is not to become intolera-
ble. But we do object to the deep
gloom with which he regards the fu-
ture. It is more probable that history
will repeat itself and that the City of
the Future will be neither a Utopia
nor a Hell. It will have the prob-
lems and the dangers inherent to any
large grouping together of mankind—
and one hundred years from to-day
prophets will still be foretelling its ear-
ly collapse as they have always done
in the past.
BOY SCOUTS’ JAMBOREE.
In August there will be held in Eng-
land an international convention of an
unusual sort. Fifty thousand Boy
Scouts will assemble at a jamboree
camp of the movement started by Sir
Robert Baden-Powell with the publica-
tion of his “Scouting for Boys” in 1908.
They will come from forty-two coun-
tries.
It is hard to estimate the influence
of the Boy Scout movement, which to-
day has 1,750,000 members enrolled in
its troops, almost half of them in the
United Etates. The activities which it
promotes are a healthy antidote to the
urban tendencies of an industrial age,
and the ideals it seeks to inculcate
will always stand the Scouts in good
stead when they graduate from the
ranks. But perhaps the most signifi-
cant phase of the whole movement is
its international character.
Many travelers from this
have been at first startled and then
country
filled with admiration when coming
upon foreign troops of Scouts in the
familiar uniform of cowboy hat, shorts
and khaki shirt and with the same re-
splendent badges. upon their proud
breasts. They may be met with in
Japan or India, in Iceland or Austria.
His Majesty Reza Shah Pahlavy is a
patron of the Persian Boy Scouts As-
sociation and his Majesty King Prajad-
hipok is president of a similar associa-
tion in Siam founded by his brother,
King Rama VI.
Tt is impossible not to agree with
Sir Robert Baden-Powell when he
says, in reference to the forthcoming
gathering, “The sight of boys of forty-
two different nationalities, differing
from each other in color, creed and
language, but wearing the same kit and
obeying the same Scout law, surely
opens up a great vision for the future.”
3ut aside from the significance of
the Boy Scouts, a matter with which
we trust they themselves are not too
deeply concerned, here’s hoping that
they have a glorious jamboree when
they gather next month, fifty thousand
strong, in their English camp.
SEASONAL DECLINE LESS.
With more complete data on the half
year’s operations, sentiment in general
business and industrial quarters has
seen further improvement. In several
important lines records to eclipse all
similar periods have been established.
The point now being stressed, how-
ever, is that the usual seasonal decline
is decidedly less marked. In_ short,
some of the basic industries still ap-
pear to have enough business, either
current or on their books, to keep op-
erating at an unusual rate for this
time of year.
In the so-called key industries the
decline in building construction has re-
ceived widespread comment. And yet
the figures for June on a_ seasonal
basis showed an upturn. The contract
awards for six months have been about
$435,000,000 under those for the first
half of 1928. This represents a de-
crease of approximately 14 per cent.
Apparently. the usual co-ordination
between building and automobile out-
put has for the time being ceased.
Automobile production for six months
has shown an increase of some 45 per
cent.
While certain of the basic lines of in-
dustry have good reason to feel pleased
over accomplishments so far this year,
other important branches have still to
work into real improvement. Progress
has been made in the cotton textile
business, but excessive production re-
mains a problem. The same may be
said of the oil industry, and the copper
industry found that the rise in prices
brought the evil of overproduction once
more into prominence.
MASS BUYING AND LABOR.
For the first time, so far as known,
the influence of mass distribution on
labor was brought to the fore in the
garment strike, which was settled to-
ward the end of last week after a
short stoppage of work. According to
the union, chain store, group and other
mass buying had resulted in a general
lowering of standards. Manufacturers
and jobbers, anxious to obtain large
orders, were cutting prices, and labor
consequences.
buying,
suffered the inevitable
The new developments in
it seems, caused quite a change of heart
on the part of jobbers. The latter in
the past have argued that they were
not concerned as employers, since their
work is let out to contractors. Thus
they endeavored to escape any part
in labor relations while at the same
time they set the prices for the work of
contractors, and thus, in effect estab-
lished the wages which the contractors
paid.
As long as the jobbers were allowed
this freedom in making prices the
union always had on its hands the prob-
lem of the “social shops,” or the small
factories which escaped its regulations.
But in the recent past a different
source of price and wage pressure has
been applied. The bulk buyers have
been using their power to depress
prices and working standards. The
jobbers have awakened to a new situa-
tion and now they appear to be as
anxious as the “inside” manufacturers
to see that proper standards are up-
held. The result has been a strike
settlement in which a joint board of all
manufacturing interests and the union
will be formed to see that proper work-
ing conditions are enforced—a _ coali-
tion, it appears, against the mass buy-
ers who would benefit one section of
consumers against another, although
smaller, group.
TO USE CONTACT MEN.
In approving the plan to have each
house employ a retail “contact” man,
directors of the Wholesale Dry Goods
Institute advised a step last week which
may mean a great deal in overcoming
the problems in this field of distribu-
tion. These contact men will be em-
ployed by the individual firms to aid
the small retailers in all merchandising
matters, such as store layout, stock and
buying control, display, advertising,
etc. They will also serve as distributors
of the constructive information which
the wholesale organization gathers and
issues from time to time for the benefit
of the stores.
To get this program of aid for small
stores under way as speedily as pos-
sible, perhaps the first step will be to
have the wholesale salesmen posted
on at least the fundamentals of effi-
cient retailing. The better type of
salesman is in little need of this in-
struction, since he long ago realized
that, to serve his own ends best, a
first-elass knowledge of retail methods
is necessary. On the other hand, far
too many salesmen are either mere
ordertakers or else of the high-pressure
type, which appears to believe that a
real understanding of the customer’s
problems is a source of weakness to
him in pushing the sale of the prod-
ucts he handles.
The truth of the matter is that the
critical conditions faced by the smaller
retailers as a result of chain-store
competition would probably never have
developed to the present stage if better
merchandising, and especially better
salesmanship, had’ been practiced by
the wholesalers and their selling staffs,
3ut by bringing in the retail specialist,
the jobbers have a means of winning
back some of the ground that was lost.
THE ROADSIDE STAND.
began it. She was a
farmer's wife and she figured that if
she sold a few vegetables and some
fruit to wayfarers it would be good
money easily won.
A woman
Another woman,
a back-seat driver who turned her car
into a market basket, proved that she
had figured correctly.
It was a very small business at first,
but it prospered. The overhead was
next to nothing. The middleman and
his profits were eliminated. All busi-
ness was done on a cash basis. There
was no trouble about delivery. The
purchaser carried the stuff away. More-
over, it became possible to dispose of
many perishable products that could
not be shipped to distant markets.
And so the roadside market has be-
come a settled institution with many
householders. They do their market-
ing on week-end trips, combining busi-
ness with pleasure. They get their
chickens, eggs, butter, vegetables and
fruit at headquarters.
Moreover, there are farmers’ wives
who have achieved fame as bakers, and
these sell cakes and pies and loaves
of bread, white, whole wheat and rai-
sin. Michigan has many such women.
The roadside stand has grown in use-
fullness and in beauty also, for it is a
poor salesman who does not learn at
last that a good-looking display helps
trade. It shows again how small in-
dividual enterprises may spring up in
a day of gigantic combinations.
MIDGET MONEY.
The new English bank notes of ten
shillings and one pound, which were
first issued after the war, received the
popular nickname of “Bradburys,” in
honor of the Treasury official whose
signature they bore. The new Amer-
ican paper currency, which seems to be
making a hit with all except the busy
bank folk who are besieged by requests
for “samples,” is not likely to be called
for its originator, Mr. Mellon, since it
involves no innovation in the matter of
denominations but
They will make counterfeiting more
difficult of execution and easier to de-
tect by the non-expert and will effect
no inconsiderable saving to the Gov-
ernment. These positive advantages
offset any temporary inconvenience to
the public in having to handle bills of
two different sizes. But, large or small,
every Treasury or bank note will con-
tinue to be backed by the best credit
that currency can possess.
DRY GOODS CONDITIONS.
With the weather pretty hot at times
for comfortable shopping, the usual
summer letdown in retail sales was
observed during the week, but the de-
mand for seasonal goods was well
maintained and reports from local and
out-of-town stores seemed to indicate
that a very fair volume was done. Sev-
eral new vogues have contributed a
great deal to the active movement of
merchandise, and this is finding reflec-
tion in increased sales of summer ap-
parel and resort accessories,
simply in_ size.
July 17, 1929
MICHIGAN TRADESMAN
9
OUT AROUND.
Things Seen and Heard on a Week
End Trip.
Last Saturday was another warm
day—too warm to work after putting
in a full week in a hot office—so we
hugged the Lake where the
fresh air blowing in from the cool
water was very refreshing. A _ left
turn on U. S. 31, half way between
Ferrysburg and Muskegon Heights,
brought us to a North and South road
running South of Mona Lake, which
appears to be growing in popularity
shore,
as a summer resort every season. Paul
Rader has made many improvements
on the property he purchased a few
years ago at the mouth of Mona Lake.
His bathing beach is fully equal to the
famous beach at the oval at Grand
Haven and would probably be as well
patronized if more parking space was
available. This will probably come
in time, but M. Rader evidently places
more reliance on eating and sleeping
acconmodations to attract crowds than
bathing facilities.
Continuing on North over a_hard-
pavement the driver reaches Sherman
boulevard, which runs West to the
Lake, where a bathing beach has been
established by the city of Muskegon.
It looks like a bathing beach in the
making, but at the present time it is
about the poorest excuse for a public
function of the kind anywhere on Lake
It does not impress one as
the way Muskegon usually does things.
Michigan.
In many respects Muskegon has dealt
very generously with her people. In
this particular instance she has han-
dled herself very niggardly.
The oil well district is very interest-
ing, as all new oil well localities are
bound to be. Development operations
are being conducted at fever heat. For-
tunes are made and unmade in rapid
As time goes on it is very
evident that Muskegon and Mt. Pleas-
ant are bound to be the center of
gigantic operations in the oil well
succession.
field. A few years hence the same will
probably be true of the region between
Howell and Ann Arbor, where the
Standard Oil Company of Indiana be-
lieves the big pool will be found.
Muskegon experienced a new sensa-
tion Saturday in the burning of an oil
steamer containing 6,000 barrels of
crude oil, resulting from a stroke of
lightning. The oil released by the
conflagration ran over the sides of the
vessel, enevloping it in flames several
hundred feet high and smoke so dense
the outlines of the vessel could not be
detected during the course of the fire.
The acre and a quarter of land for-
merly occupied by the Butterworth &
Lowe plant on Huron street and Mill
avenue, has been leased to Dudley E.
Waters. The lease contains an option
to purchase the land outright some
time during 1930. Mr. Waters is some-
what reticent on the subject of what he
proposes to do with the tract, in case
he decides to exercise his option, but
it is understood he has about decided
to cover the land with a two-story
building, utilizing the first floor as an
operative and storage garage and the
upper floor as a museum or conve:-
tion hall. Grand Rapids is in need of
both museum and convention hall, but
the city should properly supply the
former requirement and furnish a fire-
proof building, which would enable
the institution to attract hundreds of
exhibits which the present owners ar?
holding, pending the erection of a fire-
proof structure to house their precious
relics. An adequate convention hall
is one of our most urgent needs at this
time. Perhaps the location of such an
addition to our civic assets could be
improved, but nowhere in the down
town district could so large a space
be secured except by the investment
of an enormous amount of money.
The manager of a certain jobbing
house recently stated to the writer: ‘'T
have read your animadversions regard-
ing the sending of buyers to Eastern
markets with more than passing inter-
est. Your observations are in exact
accord with our experience.. For many
years we sent a buyer to the New York
market once a year, whom we now
have reason to believe paid more at-
tention tothe entertainment featuYre
than he did to his duties as a buyer.
We now send a representative to New
York who never accepts a courtesy or
We are
surprised to note how much cheaper
he buys goods than the buyer did who
placed himself in harmony with the
seller by accepting entertainment.”
commission from any house.
seamed and_ wrinkled,
showed that the sunshine had not been
too familiar with it, but rather it had
the look of being shut up in dark un-
Her face,
wholesome rooms. It was. shriveled
and pale like an old potato that has
lain for months in a damp cellar. She
looked doleful enough to be used for
a dummy in front of an undertaker’s
establishment. She was a human rain-
crow and gave one the impression that
if it were not drizzling that clouds or
fog would soon appear. There was
nothing cheery or hopeful about her
appearance. In-fact, there were no
bright days for her, she never saw the
sun except through smoked glasses.
Yet she felt “called” to visit the sick
and sorrowing, entirely unconscious of
the fact that she was a misfit and that
afflicted humanity did not need her
doleful presence.
What does a man care about purity?
He expects it in his own wife, cf
course, because she is his own prop-
erty, and he believes in property rights.
But more often than otherwise he de-
votes his life after marriage, if not
previous—to the pleasure or duty, as
some seem to make it appear—to in-
vestigate the virtue of as many girls
as possible. If they were in earnest
regarding investigations, if it were for
the betterment of humanity, all would
be well. But I have noticed it is the
man with money and one seldom be-
yond the middle age who is most
anxious about the welfare of beautiful
and innocent young girls. On _ that
awful day when the secrets of each
heart shall be revealed, how astound-
ing will be some revelations.
Strange that a man with a past writ-
ten all over his face in unmistakable
lines is always searching for some
other woman than those who helped
him, willingly or otherwise, to make
his past. Is it because he does not
Or is
it rather because he hopes to leaven
want a reminder of his follies?
his sullied soul with the purity and in-
nocence of his bride’s unstained body
and mind? It is well indeed for him,
but what of her?
It is the unsheltered woman who de-
serves the tenderness, the love and
protection of mankind; she who battles
against odds, who is always against
the tide, who must buffet not only the
winds of adversity but the strong tide
of human passions. !
She with her a!-
most weird intuition goes out in the
world and ‘wins her way by wit and
wisdom and with a brain that has 1
knowledge of human valuation, but
audacity and daring keep her soul from
the seductions of evil. None the less
evil because it may be’ veneered by
education and convention.
Plutarch was not enthusiastic over,
or in favor of fishing, and tells us that
it is base, having neither wit nor per-
spicacity. I agree with him in this
respect, that the act of fishing may
be enjoyed without a display of wit
and is one wherein wit does not con-
cern the fish at all; whether the
angler is witty or grouchy is of small
moment. The bait on the hook re-
quires a great deal of perspicacity in
its selection and arrangement; but
when the bait fails to bring the slight-
est nibble, when the wittiest angler
waits for hours with never a twitch of
the line, there are times in the lives
of men when a great deal of perspicus-
sity has been used.
It is rather curious that women have
been among the most masterful rulers
of this great world of ours. One has
but to think of the East and back to
Semiramis. Theodora, however, did
not rule alone, but shared the honors
with the wisest of Byzantine emper-
ors. Catherine the Great and Eliza-
beth of England were a few of the
brilliant illustrations. And it is worthy
of notice that these women were not
of the upper strata, but, strange as it
lowest
grades, from the hardest of lives, to
supremacy and power.
may seem, rose from the
I feel at times as I did in my first
experience on one of those movabie
stairways, where one steps on a sort
of incline and is lifted or rolled up to
the next floor, wondering when the
top is reached how one would step off.
At the top a helping hand was there
to steady me as I slid off easily and
safely. Just so we are slipping along
in this dear world of ours and some
time, when or how we know not, the
ultimate verge will be reached and we
will slide off into the great unknown
region, hoping and trusting that the
Father’s hand will reach us and hold
us forever more.
When we have passed through the
grand entrance of Eternity, where the
sins of the false and untrue cannot eil-
ter, and on our rapt vision gleams the
glistening garniture of God’s realm,
when we have escape from the iron
gyves that bound and crushed us to
earth, when we are beyond the utter-
most verge and the soul is blessed by
the effulgence of eternal love and the
blazing glory of realized hope, then,
indeed will we know the meaning of
Infinite Mercy.
The gyves and fetters of convention-
ality cannot entirely repress the old
feeling of unrest that is our heritage.
A strain in the blood, a quickening of
dormant faculties, that in some of ‘1s
may have slept for generations, awake
and the restlessness of dust-blown an-
cestors comes from the centuries gone
by. There comes a sudden call, a
yearning for the freedom of an un-
trammeled life, a life of wandering, of
days in the wild woods and nights
spent in the open under the moon an
stars. We feel the thrill in our veins
and find our ears listening for voices
or sounds that seem to come confused
but fraught with unformulated melody,
yet in some mysterious way calling for
us to come. The call of the uncivil-
ized to be up and away from the world
of work and worry; that is our herit-
A. Stowe.
—_>+>___
Minor Not Liable on Contract.
Contrary to the opinion of the ma-
age. EF.
jority of persons, the law gives a min-
or the privilege of rescinding at his
pleasure all contracts, excepting those
for necessaries.
Therefore, a minor who purchases
on contract may refuse to pay the ac-
count although he disposes of the arti-
cle either by losing, expending, or
squandering it.
For instance, in Shutter v. Fudge,
143 Atl. 896, a minor seventeen years
old purchased $415 worth of radio parts
from a hardware dealer and used the
same for the purpose of building radio
sets which he sold to various purchas-
ers.
The minor refused to pay for the
parts and the hardware dealer filed suit
to collect the account. However, the
Court held the boy not required to pay
the bill, saying:
“He is supposed to be improvident,
and likely to misuse and squander what_
he receives, that his contracts are made
voidable. Where he (minor) has exer-
cised his right to repudiate the con-
tract, the infant may be required to
return the consideration, or such part
thereof received by him, as still re-
mains in his hands and under his con-
trol. But if, during his minority, the
infant has lost, wasted, or otherwise
disposed of the property or other con-
sideration received under the contract,
he may, nevertheless, repudiate it with-
out making restitution.”
—__©¢~¢ 2 __
Can You Blame Her?
“Norman admires everything abovi
me—my voice, my eyes, my figure, my
hair.”
“And what do you admire most
about him?”
“His good taste.”
10
CASLOW AND HIS CRITICS.
Absolutely the Last Word on a Heated
Controversy.
Grand Rapids, July 15—-Week before
last, an article of mine, dealing with
independent merchants’ buying clubs,
was published in the Tradesman. Last
week, Messrs. Hanson and Vander
Hooning replied. Two things are pain-
fully apparent in both retorts. One
was the utter absence of any refutal
whatsoever of the contentions which
I previously made. The other was
their tone of personal invective, ren-
dered in such harmonizing keys as to
warrant the suspicion that they were
written to fit one another, even though
the reader might not know that they
were bosom friends.
Permit me to congratulate these two
gentlemen upon the finesse with which
they have avenged an imagined wrong.
Their past political experience has in-
deed served them well. They have
outdone themselves in the fine art of
employing the weapons of humiliation
and half-truth misrepresentation. lf
abuse is mightier than argument as in-
struments of debate, I concede them
the victory without further struggle.
When it becomes necesserv to resort
to the course of heaping personal
anathemas upon the head of an oppon-
ent in argument, I’m licked. I can’t
compete with such masters in the art
of mudslinging. I must confine my-
self to the narrower limits of an appeal
to reason. Failing in that, I admit de-
feat.
However, when I can force my
critics to ignore in toto the main point
which I seek to establish, while they
attempt to cover their evasions with
a barrage of personalities and bombast,
I smile to myself, secure in the assur-
ance that I have won my point in the
minds of thinking readers. As for
the opinions of the other kinds, I lose
no sleep in regrets.
Relative to my failure in the grocery
business, “of which I rarely ever make
mention,” I have only this to say: It
was a youthful escape whose damage
I have honorably paid and for which
I did not know I owed anyone any
apologies, eight vears after the inci-
dent was supposed to be 2 closed af-
fair. When 22 vears old, I entertained
the fool idea common to many young
men that all there was to business was
buying and selling and making a profit.
Certain unfriendly circumstances were
against me. I was a trustful soul, so
it was an easy matter to sell me a
$1,750 inventory for $2,600. There
were $400 worth of dead items in this
stock. Then came the 1921 deflation
tragedy. Not that these account for
my “failure.” They only shortened the
agony. I would have failed anyhow,
because I had no business to be in
business. The main difference between
me and many other “merchants” is that
I'll admit it.
I emerged from the wreck with a
deficit of $400 or thereabouts. This
was the only businesslike accomplish-
ment of the whole affair. How I man-
aged it I don’t know. It should have
been $1,000. Every penny of this was
paid back out of my wages at 50c per
hour, earned in the factory of the
Grand Rapids Showcase Co. during
the months following August of 1921.
If anyone, Mr. Vander Hooning in-
cluded, will show where he suffered by
this harvest of commercial wild oats,
I shall be glad to reimburse him as
soon as possible at the rate of 100
cents on the dollar, plus interest.
As for the newspaper episode and the
Home Trade League, to which refer-
ences are made, these gentlemen know
very well how unable I am to answer
the insinuations made. Anything I
might say would be only an alibi. I
doubt if any disinterested readers of
the Tradesman are so sordid in their
interests to be concerned with these
insinuations; but, should anyone care
to do so, I refer them to the merchants
along Grandville avenue, where I
MICHIGAN TRADESMAN
Moses J. Dark
Flowers for the Living — M. J. Dark & Sons
of Grand Rapids
In the year 1918, after the signing of the armistice, Maurice Dark
returned to Grand Rapids from Camp Dodge and Lawrence Dark
came back home from Camp Zachary Taylor.
In celebration of this event, Moses J. Dark severed his business
connection of 24 years and formed the company of M. J. Dark & Sons.
Just like that.
But the Dark family had to dig in and work. They started in a
small and inconspicuous way and built a reputation from the ground
Sounds easy.
up. It was solid and of the finest material, and one of the strongest
features of their business was their reputation for handling the best
bananas in the section.
Within a few years their warehouse was too small to handle the
volume of business. A new place was thereupon obtained. Now they
are located in one the finest produce warehouses in the State. They
have five banana rooms, each of cariot capacity, constructed of four-
inch corkboard, ceilings and floor. Refrigeration is by means of a
Lipman Refrigerating Machine made by the General Freezer Co.
The Moore system is in use in two of the rooms. Ventilation is
maintained in the other three rooms by another device.
Mr. Dark attributes his success to the policy of handling only
quality merchandise. His friends know that his success goes far deeper
than this, that his integrity and patience and square dealings are the
fundamental reasons for the present dominating position of M. J.
Dark & Sons. In addition to this, Mr. Dark is widely known as one of
the first fruit jobbers to successfully employ direct mail in the expan-
sion of his sales and the development of his good-will. He issues cards
to the retail trade, dealing with the history of the banana, how to care
for this fruit, how to sell it and display it. He is at present running a
series on the facilities the house of Dark has for the proper care and
handling of a car of bananas from the time it is spotted on his industry
until it is hanging in the retail grocery store, beautifully and perfectly
ripened. All in all, it may be seen that M. J. Dark & Sons are very
much alive, and they deserve as splendid a bouquet as the writer can
tender in any language.—Fruit Dispatch.
»
July 17, 1929
labored in a newspaper way for four
years. What they shall say of me
must be taken as the only evidence in
the case.
I have only this comment to make
of the Home Trade League: I have
been impressed with two facts con
cerning the reactions of Grand Rapids
merchants toward this alleged ‘“fail-
ure.” Those whom I have since met,
who actually paid any money into the
cause, have either said nothing or have
voluntarily said that they considered
the money “well spent,” considering
the public comment that was stirred
up at the time, and which is still gain-
ing headway in this community. But
I have also been impressed with the
fact that my most able critics have
been those who volunteered an abun-
dance of “moral support” (which Mr.
Vander Hooning boasts was so gener-
ously given by the members of his
club) but whose cold cash was so re-
luctant to appear on the books.
By the way, it just «~ happens, as |
recall it, that Mr. Vander Hooning’s
membership had not come in vet when
I left the League. If my memory
serves me rightly, this furnishes a
splendid illustration of what I mean.
It gives a working demonstration of
the source from which criticism of this
kind is most likely to originate. In-
cidentally. would M'r. Vander Hooning
please inform me if that “$700” deficit
to which he refers includes something
like $125 in salary which I did not feel
like taking from the League’s treasury,
not because I wasn’t entitled to it, but
because I could get along without it at
the time, until such time as the financ-
es were in better shape?
My article was called “an attack,”
“ridiculing the original Grand Rapids
advertising group.” If these gentle-
men will read my article again, I will
be glad to have them show me where
I condemned their buying club, or any
other group. I merely sought to show
how such clubs could (and I thought
with better wisdom) advertise their
“buying power’ under protest to get
the public to thinking, instead of boast-
ing of their “buying power” and add-
ing fuel to the syndicate’s bonfire. |
did not criticise the buying or adver-
tising group, but the manner in which
it conducted its public policies. The
only buying club which I condemned
in itself was the “R Stores,” and that
was solely because of the National
Grocer Co.’s change of front. In this
I am pleased to see that the Trades-
man editorially concurs.
Now, for a little fun. It just so hap-
pens that these gentlemen are yelping
irom the impact of a slap which wasn't
delivered to their club at all. I re-
ferred to quite another club of mer-
chants in quite another line of busi-
ness. _Apparently, Hanson and Vander
Hooning harbor the idea that their
club is the only organization of its
kind in town. In fact, I have heard
many complain of just such an attitude
on the part of these gentlemen. Had
they read carefully, they would have
seen that I said a club had been or-
ganized “some months ago.” Mr.
VanderHooning says his club was or-
ganized “about three years ago.” Fur-
thermore, I said that this particular
club was a club of “merchants” not
particularly “grocers.”
When Mr. Hanson claims for his
club the distinction of being “the or-
iginal Grand Rapids advertising
group,” he deserves to be corrected.
The Service Drug Stores were orgai-
ized and in full swing fully five vears
before Mr. Hanson’s “original Grand
Rapids advertising group” ever appear-
ed in print. And there may have been
others before that.
Personally, I am grateful to these
gentlemen for this outburst. It fur-
nishes 2 graphic illustration of the
manner in which independent mer-
chants who shrink from being criti-
cised themselves will turn and rend
someone who is sincerely seeking to
serve the common welfare. Many a
July 17, 1929
reader of the Tradesman will say with
me that one of the outstanding weak-
nesses of a certain type of independent
merchant is his readiness to contribute
“moral support” to anyone who boosts
for him, plus his hair-trigger quick-
ness to rip that same one wide open
if he dares to speak some of the truth
that hurts.
Fortunately, this type of merchant
is in the extreme minority. He makes
himself appear typical of all merchants,
simply because he makes the most
noise. I have received too many agree-
ments from other merchants on the
very article with which these gentle-
men take issue to believe otherwise.
Meanwhile, lest I .be accused of
backing down, let me say that while
I did not have Mr. Vander Hooning’s
particular club in mind when I wrote
the offending article, all that I said
applies equally, if not more emnphatical-
ly, to his organization. If that club
will officially take public issue with me,
I shall be pleased to give its members
facts a-plenty to show how and why.
But I shall not do so except upon re-
quest, because it would be so em-
barrassing to a large number of its
members who are not dominated by
the personal and retaliatory type of
psychology. I think too much _ of
them to do such a thing except upon
their request.
After all, these personal thrusts have
precisely the bearing upon the mer-
chant’s problems to-day as the color of
the eyes of an Eskimo have to do with
the consumption of near-beer in the
Fiji Islands. I only wish it under-
stood that I take my stand on the side
of the independent merchant, as a mere
consumer, not under a “cloak of re-
ligion,” but on a basis of fundamental,
practical Americanism in business.
Precisely on the same grounds which
I refused a glass of liquor in the Olds
Hotel at Lansing a vear ago last April
on the last afternoon of the State con-
vention of retail grocers. It is a part
of my conception of law-abiding
American citizenship.
N. H. Caslow.
Grand Rapids, Tuly 15—Permit me
to reply through your paper to Mr.
Hanson and Mr. Vander Hooning,
whose articles against W. H. Caslow
in your July 10 issue demand atten-
tion from someone who knows niore
than has been said.
After reading the articles of these
two gentlemen, I could not help but
think how small a person can be when
he allows himself to enter into person-
alities. After all their bombast, they
did not say one word against Mr. Cas-
low’s arguments on buying clubs.
Mr. Hanson refers to the Home-
Trade League as Mr. Caslow’s. This
is not true. Mr. Caslow was merely
the secretary of the League and it so
happens that Mr. Jurgens, my partner,
was one of the directors under whom
Mr. Caslow served. Mr. Jurgens went
out with Mr. Caslow upon different
occasions soliciting memberships in
this worthy movement and found, as
Mr. Vander Hooning says, plenty of
moral support, but very little financial
response. This furnishes a very good
clue as to why the Home Trade Lea-
gue died. By no means is the blame
to be laid on Mr. Caslow. o
Allow me to urge these two critics
to re-read Mr. Caslow’s article on buy-
ing clubs, making note of the fact that
he does not condemn merchants’ buy-
ing clubs when forced by necessity of
circumstances, but rather he criticises
merchants who will boast of their buy-
ing club economies in chain store
language. Why not tell the consumer
that this combined buving is forced on
us and not practiced because we want
to? To my mind, such an attitude on
the merchant’s part would, as Mr.
Caslow states, bring the public up
with a jerk and would be a real blow
to the chain store boosters of buying
power.
Understand, I speak as a merchant.
MICHIGAN TRADESMAN
Our store belongs to a number of buy-
ing groups in different departments
and we would not be without this ser-
vice. But only because we are forced
to. What is more, we are practicing
Mr. Caslow’s suggestion of buying
clubs under protest, and it works. Not
only do we advertise this, but in con-
versation with customers in our store
we tell them why it is necessary for
us to form these buying clubs.
Answering Mr. Vander Hooning’s
mention of Mr. Caslow’s newspaper
failure, let me tell Tradesman readers
that there never has been a better,
more fearless and more resnected
community paper in Grand Rapids
than the Southwest Community Al-
liance. Caslow has a way all his own
in writing editorials, because he wins
the public by sheer force of his prac-
tical analysis of things.
He is not theoretical. He digs into
the facts first, then goes back to first
principles before he is ready to speak
his piece. That is whv he seems to
always have the facts on his side when
he seems to be springing a theory.
Understand please, I know whereof I
speak, as our store was the largest ad-
vertiser in his paper and we do not
spend our good money in a paper
which people do not read and respect.
Anyone wishing to get a real slant
on the situation which Mr. Caslow
hoped the Home Trade League might
present to the people of Grand Rap-
ids should read the book, “the Sob-
Squad” which Mr. Caslow recently
wrote and published. Every merchant
should read it. It gives concentrated
food for thought to the merchant as
well as the consumer, even thouch it
is a novel or, rather, because it is a
novel. Reading it any merchant must
have absorbed a new conception of his
business, and he would be slow to be-
lieve that the writer of such a work
could be a hvpocrite to either the
wholesaler or the retailer, even though
he spoke exclusivelv as a consumer.
Thank you, Mr. Editor. if this state-
ment from a merchant mav undo some
of the damage done by a senseless in-
dulgence in personalities. Mr. Caslow
needs to be heard by the people of
Michigan. That is his work and that
is where he belongs. Knowing him
for ten years as a factory worker, as
well as a writer and speaker, I do not
know of any individual anywhere who
has spent more time on this matter or
with such constructive results.
Henry Holtvluwer.
Grand Rapids, July 15—I was indeed
very much surprised to read the re-
torts of Messrs. Vander Hooning and
Hanson in the issue of July 10 to the
article of W. H. Caslow in the Trades-
man of July 3. Caslow’s article was
an impersonal criticism of systems and
organizations, whereas the replies were
personal and even insulting. If the
revelations made had anything to do
in a constructive way with the subject
they might be condoned, hut as pre-
sented they were a mean slap at one
who has none but the highest matives
in his fight for better merchandising
standards.
We are taking up the cudgel in favor
of Caslow because we believe the dis-
paraging article of Mr. Vander Hoon-
ing leaves him at an unfair disadvan-
tage, because any reply he might make
would be viewed as nothing but an
alibi at best. This is a time when his
friends who know something of the
inside of these “revelations” must come
to his defense lest all the independent
merchants be injured through this
piece of personal nonsense.
Viewing Mr. Caslow’s so-called “fail-
ures” with an open mind we find them
the result of circumstance, rather than
fault on the part of himself.
Mr. Vander Hooning reveals Cas-
low’s failure as a grocer, a newspaper
man and as secretary of the Home
Trade League. We will limit our-
selves with the last two “failures” and
give a few facts.
Anvone who has been connected
with the newspaper business will know
what I mean when I say it is a big job
*o establish a community weekly. It
is a bigger job when you have a ter-
ritory to work in where there have
been two previous newspaper failures.
That is what Caslow had to contend
with when he established the South
west Community Alliance. His con-
tention was that any community as
large as the Southwest section should
have a newspaper and would appre-
ciate one with enough backbone to
fight for the community rights. This
proved to be true from the reader's
point of view. but the merchants fell
down when it came to supporting him
in the advertising end, which is the
financial backing of any newspaper.
We have been witness to Caslow’s
failure to bring in the advertisements
because he had undertaken a commun-
itv problem which had to have his at-
tention or it would have fallen flat We
were printing his paper at this time, so
we know this to be a fact.
Speaking as one of Mr. Caslow's
creditors and personally believing that
he could not be held legally responsible
for this debt, we wish to bring out that
he admits his moral responsibility for
the same. Placing our confidence in
his past record, which showed that he
paid every cent of his grocery failure
from his factory wages, we ask Mr.
Vander Hooning ‘to cease worrying 02
behalf of the creditors.
Mr. Hanson terms Mr. Caslow as
being an impractical theorist, but I
wish to say that since his articles have
been featured in my publications I have
noticed that the working people are
being impressed. These articles are
being very well received and in my
contact with our readers I find they are
having the desired effect. The local
independents are benefitting by Cas-
low's labors and the two articles of
criticism presented in the Tradesman
show that they don’t appreciate it.
Regarding the Home Trade League,
which is another of Caslow’s so-called
“failures,’ Mr. Vander Hooning says
that the members of his organization
gave it their “moral as well as financial
support.” This would imply that the
moral support was in the predomin-
ance. That has been Caslow’s experi-
ence in the past five years to my
knowledge. He has had a millionaire’s
surplus of “moral support,” but has
never been able to make it serve a
legal tender at the bank. We also
raise the question whether the $3,500
spent by the Home Trade League was
lost. We believe that the factory meet-
ings and other publicity conducted dur-
ing that time have had a lasting effect
and that as soon as the merchants
wake up to their opportunity to culti-
vate the seed which has been
something will happen to
Rapids.
As a final thought, I wish to say
that I think the men who have criti-
cized Mr. Caslow and his work, and
have so amply provided him with
“moral support” are shamefully treat-
ing one who has the cause of the in-
dependent so much at heart. A
prophet is not appreciated in his own
country and this is also true in this
case. John Berhage.
—_+-+____
Why Are the Honors Due General
Pershing Withheld?
Grandville, July 16—Eleven years
have passed away since the armistice
which brought to a close the greatest
war in history. Where now are the
heroes of that memorable strife? Shall
we say gone but not forgotten?
Rosevelt was the outstanding hero
of the Spanish-American war. He had
honors piled thick and fast upon him.
Other wars produced American heroes
and nearly all of them were recognized
and boosted to public office.
Grant, the peerless leader of the
greatest civil war in history, became
President for two terms and was seri-
ously considered for a third. Harrison
SsOowl
Grand
11
and Taylor, heroes of earlier wars, each
became President as a mark of love
and respect of the country they served.
All this to bring up the query as to
what has become of the hero of the
kaiser’s war, the man who command-
ed all our armies, who stood like a
stone wall in the face of a relentless
German foe and laid the fruits of vic-
tory at the feet of the allied armies
the peerless General John J. Pershing?
There is a big question mark here
since Pershing was the hero of the
American forces, and it was his army
that saved the day and_ preserved
France and England from the maw of
the German giant.
There can be no doubt that General
Pershing has been neelected. Why
this is so it is hard to understand.
Modest he is, no doubt, but so was
General Grant, and yet the latter was
taken up and borne on the shoulders
of the American people into the presi-
dential chair. His civil record did not
match his military triumphs, and yet,
because of his magnificent work as a
soldier, he was twice elected President
of the United States.
Where now is the man who saved
the dav for liberty and right in that
greatest of all wars the world has ever
known? Very few people know if
John J. Pershing is in America, Africa
or at the North Pole. Why this seem-
ingly studied neglect of our greatest
living military hero?
It puzzles an ordinary citizen to un-
derstand the workings of modern so-
ciety. Have we gone out of the hero
worshiping business entirely? Tt
would seem so from present appear-
ances.
We need a re-awakening of the old
spirit in our land to-day. Surely a man
like the American hero of the world
war should not be permitted to hide
his light under a bushel.
How quickly there would be a call
for General Pershing should America
face another war. He was the out-
standing leader of the A. E. F. and is
to-day the peer of any commander liv-
ing, either foreign or American. Why
the President in his numerous appoint-
ments has neglected America’s war
hero is not quite plain. Like Grant,
General Pershing is, no doubt, over
modest, yet that should not cause him
to be neglected.
That Roosevelt was over praised
does not admit of a dovht. With him
place in the public eye was a passion.
He understood well how to blow his
own horn and he usually made good
wherever he served. General Per-
shing’s untoward modesty ought not
to consign him to the scrap heap so
soon after the close of his masterful
service to the American people.
Military presidents we have had in
plenty, from Washington down. With
Pershing the presidency is beyond his
reach, even if he should strive for the
plum. Hoover will doubtless come up
for a second term, after which age
would disqualify the General.
To America belongs the glories of
the kaiser war victory and the Ameri-
can army was led by General John J.
Pershing. The world knows this and
yet no just recognition has been con-
ceded our American Commander. It
is, however, not too late to amend a
wrong. Let us bring forth the quiet
hero of the latest war and crown him
as he deserves.
A cabinet position would have been
the least recognition that could have
been given. Now that is gone. how
about an ambassadorship to one of the
world’s great nations? We should not
be chary of awarding honors where, as
in this instance. honor is due.
Washington and Grant. our former
great military geniuses, were reward-
ed with the presidency. which was
meet, and now we should not let the
hero of the greatest war in history
hide himself in the shadows of
eblivion.
The demand for proper recognition
(Continued on page 31)
_ FINANCIAL
Review of Business Conditions in
Michigan.
Midsummer finds general
in the United States relaxing season-
ally. Both commerce and manufac-
turing, however, are displaying more
vitality than they usually do at this
time of the year, which is especially
noteworthy in the brilliant
showing made in the first half of 1929.
business
view of
Steel ingot production in June con-
tinued practically at capacity. Output
for the first six months exceeded the
volume in any other half vear by a sub-
stantial margin. Close to
operations in the steel industry are in-
dicated for July and possibly August.
The automotive industry made 3,380,-
088 cars and trucks in this period, sur-
passing production
months a year ago by well over one
million Agricultural
ments, cotton textiles, tires and numer-
ous other products
new records, while many others show-
ed impressive totals. Reports of cor-
porate earnings generally for the half
year were highly satisfactory. Whole-
sale and retail trade exceeded that of
a year ago by a comfortable margin.
The wave of prosperity which has
prevailed in this country for
years has been practically unretarded
by such major obstacles as the Florida
capacity
fer the same
vehicles. imple-
also established
seven
land boom, the Mississippi floods, the
prolonged strike in the
coal fields, excessive speculation in
stocks and more latterly curtailmert
in building
money rates.
bituminous
construction and high
So basically sound is the
Nation’s economic structure that it is
doubtful whether a
credit stringency and declining con-
struction in their present proportions
would seriously obstruct the flow of
business in the months that lie jusi
ahead. Some readjustment, however,
would seem inevitable, possibly at the
end of this year or in the early part of
1930. But the momentum of the first
half of this year was such as to assure
a good volume of industry and trade
throughout the third quarter.
That the business men of the Na-
tion are convinced of this is evidenced
by the estimate of the thirteen Ship-
pers’ Regional Advisory that
6.9 per cent. more freight cars will be
required to handle the shipments of
continuance of
Zoards
the twenty-nine principal commodities
during July, August and September as
compared with the same months last
Two important changes
Money rates
year. took
place in recent weeks.
have eased somewhat and grain prices
have recovered sufficiently to guaran-
tee a good income from this year’s
crops provided weather conditions
continue favorable until after the har-
vests. Unless some depressing factor
develops, the outlook for business until
well into the fourth quarter is good.
Production and trade in Michigan
are being well sustained in spite of the
customary summer restrictions. Manu-
facturing, especially, is displaying con-
siderable vigor for the month of July.
The automotive industry continues io
be the outstanding leader. Manufac-
turers of electrical refrigerators, radios,
cereals, farm implements, vacuum
cleaners, adding machines and some
MICHIGAN
furniture lines report a good rate of
Copper and iron mining, al
activity.
so the oil industry, are very active.
Chemicals and pharmaceuticals are do-
ing a normal volume of business but
operations in the paper industry are
somewhat below normal.
Heavy production in the ford tac-
tories is tending to largely offset the
reduced output of those manufacturers
as . &
making preparations io bring
1
who are
out new models. Cars and trucks pro-
duced by the entire industry in June
amounted to 536,309 units, as com-
)
pared with 425,195 vehicles in the same
month last year.
Car requirements for the third quar-
Lakes
4.2
per cent. larger than in the same qua--
ter, as estimated by the Great
Regional Advisory
soard, will be
ter last vear. The estimated require-
ment for automobiles, trucks and parts
n this region in the current quarter 1s
5.2 per cent. greater than last year.
Net tonnage passing through the
Sault canals in June totaled 10,043,132
was 3 per cent. above
in June, 1929.
Consumption of electrical energy by
last
kilowatt
a gain of 19 per cent., compared with
tons ,which
the amoun
st2d1 1. 1 " ]
industries month
212,768,606
Michigan
ag-
gregated hours,
the amount consumed in June last year,
but a decrease of 8 per cent. compared
with the month of May, 1929.
iMchigan’s employment situation i-
very satisfactory. More men are em-
ployed in the automotive industry this
summer than in any correspondinyz
season in the history of the industry.
On July 10, 118,178 men were at work
Detroit.
Detroit in
per cent. greater than in
in the ford plants in Indus-
trial Jure
employment in
averaged /
the same month in 1928. Employment
is on the increase in twelve cities, be-
low normal in three and normal iv
thirty-five. Highway construction is
at its peak. More improved roads are
than
under construction in Michigan
*"
in any previous vear.
Twenty-three principal cities in
permits in June for
$17,613,496
total in
Michigan issued
which
May
Der-
buildings
was $2,616.845 below the
the
mits issued in June, 1928.
Joseph, Bay City,
costing
!
and $675,900 below value of
Bank clear-
ings in Detroit, Si.
Muskegon and Lansing in June totaled
$2,003,583,000 as compared with $2.-
295,806,600 in May and $1,868,600,000
in June a year ago.
In spite of a late start, due to the
cold and wet weather which prevailed
during the planting season, Michigan
crops generally are making satisfactory
progress. Farmers much encour-
The
Fruit cre
are
aged. hay crop is exceptionally
heavy. ip prospects continue
fair to good.
Both
making a better showing than they did
a month ago. Warm weather and
tourist business have helped to bring
retail and wholesale trade are
about the improved tone. Collections
are fair.
goods, tool hardware, paper and drugs
hard-
Among wholesale lines dry
are taking the lead. Suilders’
ware is slow. Wholesalers
good volume of orders for fall deliv-
report a
ery and the outlook bright for autumn
Wayne W. Putnam,
Public Union
Detroit.
trade.
Director
Trost Go.
Relations,
TRADESMAN
We pledge to those who use our
services sound business manage-
ment, personal interest, and at-
tention to every detail of any
Trust or Estate problem.
The MICHIGAN TRUST Co.
GRAND RAPIDS
a2 « «2 A BANK THAT
OFFERS EVERY SER=
VICE TO THE MAN
WHO WANTS TO BE
SOMEBODY...
SQAsiSSsSsesesitiit
OLD KENT BANK
CAPITAL AND SURPLUS, $4,000,000
RESOURCES, $38,000,000
THREE DOWNTOWN OFFICES
ELEVEN COMMUNITY BRANCHES
July 17, 1929
Street Losing Its Money Fears.
Instead of brooding over the pos-
sibilities of dear money for the remain-
der of 1929 the stock market is begin-
ning to reckon definitely on a reversal
in Reserve policy in response to the
seasonal demands of industry at home
and the pressing needs abroad.
Montagu Norman’s visit to this
country is looked upon as having a
deeper objective than to give the gov-
ernor a vacation. The head of the
Bank of England has made excursions
to this country on other occasions
without extracting from the Reserve
authorities all that England desired:
but at) suits the
just now to believe that his mission is
market's purpose
to encourage the adoption of an easier
money policy and to believe in his suc-
cess. Expectations along this line have
been kindled by the timeliness of the
visit. Everybody knows that Europe
needs easy money to stimulate indus-
try overseas, and everybody knows
that with autumn the Federal Reserve
will be disposed toward a more liberal
money program in connection with the
movement of our own seasonal require-
ments.
Whether the stock market is right or
wrong in its prediction is not easy to
say. Presumably it is neither wholly
That late in
Reserve normally begins
right nor wholly wrong.
August the
its seasonal purchase of bills is com-
With its bill port-
folio now the lowest in years there is
mon knowledge.
no reasonable doubt that the system 15
the next few months will become a
heavy buyer of acceptances. It has
continued a heavy seller right down to
the present time, and thus contributed
its influence toward firming money.
What the financial district appar-
ently does not realize is that a reversal
in its bill market operations will not
in itself constitute evidence of a com-
plete reversal in the system’s policy.
Certainly throughout 1928 the Reserve
stuck to its firm money program, rais-
ing its discount rate on three separate
occasions, but the Reserve last autumi
was an unusually heavy purchaser ol
bills.
about the
credit its statutory duty is to help
Whatever the Reserve may think
expansion in speculative
finance industry over such stress per-
jods as autumn normally brings.
What the Reserve’s money program
during the autumn will be the Reserve
itself probably does not know at this
time. Given a declining stock market
and a steady liquidation in security
loans the Reserve doubtless would
favor a relaxation in rates. Given a
rising stock market and expanding
brokers’ loans it might adopt a differ-
ent course. To the action of the stock
market itself, therefore, in part at least
the Reserve will look for guidance in
shaping its own policy.
Paul Willard Garrett.
[Copyrighted, 1929.]
+>
Urges Use of Gold For Credits.
With the level of commodity prices
40 per cent. higher than in 1913, the
very decrease in purchasing power of
the dollar is responsible in a large
degree for the higher level of stock
prices, Irving Fisher points out in the
Financial Diary of Benjamin, Hill &
Co.
MICHIGAN TRADESMAN
Preferred stocks, with their fixed re-
turn, cannot participate further in a
period of prosperity than the added
assurance of payments contracted for,
he says, and adds: “Hence the greater
part of the rise in values will find
Thus
the change in purchasing power of the
lodgment in common. stocks.
dollar alone might conceivably account
for a price level of common. stocks
double or treble that of 1913.
investment
trusts in the market, with their huge
Participation by the
diversified holdings, has largely taken
the risk out of common stock invest-
ments.”
Professor Fisher believes the stock
market will continue “rightfully to ab-
sorb credits in volumes comparable
with the recent past and that to check
this process would harm American and
foreign well.” He
finds need for fresh credits and points
to a source:
developments as
“The answer may be found in the
still excessive reserves of the Federal
Reserve System, and in the so-called
‘hidden reserves’ of our gold currency
and bullion used to back the gold cer-
tificates in circulation.
“Of the reserves above the
minimum, the Federal Reserve Board
has stated that during 1928 there was
between $1,400,000,000 and $1,500,000,-
000. In May last this sum had in-
creased by about $250,000,000. In re-
sponse to commercial demands, some
$600,000,000 more of gold might be re-
leased through retirement of the bil-
lion dollars in gold certificates, which
are backed dollar for dollar in gold;
these notes, would need only 40 per
cent. instead of 100 per
backing.
legal
cent. gold
Then there are about $400,-
600,000 in circulating gold coins, which
might be recalled at need. In all,
added credit issues might be based on
more than two and a half billions of
available or ‘free’ gold, in the ratio of,
say, 14 to 1, which is the present ratio
of expansion on engaged gold. The
new expansion might grow to thirty-
five billion dollars of ‘bank money.’ ”
Asserting a gold reserve is some-
thing to be used when needed and sug-
gesting that European central banks
might release fresh credits for indus-
try abroad, Professor Fisher says:
“If at any time these reserves should
be exhausted, yet other measures
might wisely be considered, such as in-
creasing the legal ratio of notes and
deposits to reserves, until the supply
of currency and credits should again
be adjusted to the demands of trade.”
William Russell White.
[Copyrighted, 1929.]
2 2
Late Business News From Indiana.
Indianapolis—The Standard Grocery
Co., which conducts a chain of mar-
kets, with headquarters at 419 East
Washington street, has opened a new
branch grocery and meat market at
Lincoln and East street.
Mt. Vernon—S. Weilbrenner has
added a meat department to his gro-
cery store.
Mt. Vernon—Joe K. Mann will open
a meat market in the Hempfling build-
ing on Main street.
Shipshewanna—Samuel P. Curtis has
sold his meat market to John Mishler.
Walkerton—Garland Lawrence is the
proprietor of the Walkerton Cash Gro-
cery and Meat Market which was for-
merly owned by John Houser.
Brookville—John
purchased the meat market formerly
Rosenberger has
conducted by the Sanitary Main Meat
Market.
Kentland—Lloyd E. Ford and W.
Leslie Strolex, who conduct a whole-
13
sale and retail market, are erecting a
slaughter house and installing a cooling
plant. :
Martinsville—Harry Black is the new
proprietor of the grocery and meat
market on Cherry street, which was
formerly conducted by Charles Hicks.
——_2+»—____
No salesman can afford to take quick
offense.
The Measure of a Bank
The ability of any banking institution
is measured by its good name, its financial
resources and its physical equipment.
Judged by these standards we are proud
of our bank. It has always been linked
with the progress of its Community and
its resources are more than adequate.
GRAND RAPIDS SAVINGS BANK
“The Bank Where You Feel At Home”
16 CONVENIENT OFFICES
“The Bank on th
Square”’
GRAND RAPIDS
NATIONAL BANK
Established 1860—Incorporated 1865
NINE COMMUNITY BRANCHES
GRAND RAPIDS NATIONAL COMPANY
Investment Securities
Affiliated with Grand Rapids National Bank
L. A. GEISTERT & CO.
Investment Securities
GRAND RAPIDS— MICHIGAN
506-511 GRAND RAPIDS TRUST BUILDING
Telephone 8-1201
14
Treat the Salesman With Due
Respect.
While on a recent trip | carried
my grip with my paraphernalia
pertaining to the State Association
of Retail Grocers and Meat Deal-
ers and | had occasion to experi-
ence the actual reception accorded
a salesman by the retailers.
Almost without exception the
Knight of the Grip is the last per-
son in the store to receive the at-
tention of the retailer and is not
only superseded by every cus-
tomer but by the deliveries of
cakes, fruits, ice, etc.
I have known retailers to pay
no attention whatsoever to a man
carrying a grip, even when there
were no customers in the store,
busying himself on some pretext
or other and on the return of his
clerk, disappear out the back
door.
Thank goodness the latter type
of retailer is few and far between.
I sincerely believe he eliminates
himself in due time. I have hap-
pened into retail stores with noth-
ing to offer the retailer for sale
and for the purpose of making a
purchase, but due to the presence
of the grip, would be obliged to
stand around and wait and finally
upon informing the retailer | was
not calling to sell but to buy,
would be favored with the apol-
ogy “| beg your pardon | thought
you were a salesman.’ This type
of retailer is not confined exclu-
sively to the grocery and meat
dealer class.
I can also appreciate and speak
with authority from the retailers’
experiences. Some days it seems
to be an endless procession of
salesmen and the regular work re-
mains undone. Nevertheless there
is no occasion for discourtesy to
the salesmen calling.
The average salesman does not
expect to sell every retailer he
calls on, as there are many good
reasons for the retailer not buying.
For instance, duplication of lines,
sufficient stock or possibly short-
age of cash, but he invariably ex-
pects to be received with the same
degree of courtesy he extends and
this does not mean the retailer is
expected to waste his time in the
exchanging of nonsensible jokes,
for the joking salesman is rapidly
disappearing.
Every salesman should have a
constructive thought for the re-
tailer and the up-to-date manufac-
turer sees to it that his salesmen
have the information and it be-
hooves the retailer to make it his
business to gather all the construc-
tive information possible that may
be of assistance to him.
A retailer who attends strictly
to business, spends practically all
his time within four walls week
after week, with no opportunity to
obtain for himself information and
ideas in keeping with our rapid
changing times and is compelled
to receive the information and
ideas that are available from the
MICHIGAN TRADESMAN
salesmen and trade papers, that
will make it possible for him to
remain in business, for goodness
knows the pass-outs have been
numerous.
A great many retailers will, no
doubt, claim the specialty sales-
men are non-essential and that the
jobbing salesmen can take care
of the orders. This is true, so far
as the taking of orders is concern-
ed, but the jobbing salesman can-
not specialize on the many hun-
dreds of items carried by his
house, intelligently, neither can he
keep posted on the market condi-
tions of everything handled.
The manufacturers school their
salesmen on the merits of their
particular line, keep them posted
continually on market conditions
and are constantly endeavoring to
make the retailer's task easier and
more agreeable by creating con-
sumer appeal and there is no ques-
tion but what the retailer himself
is a very important factor in de-
termining the cost of the com-
modities he buys, and if the retail-
ers will do their part by giving the
salesmen prompt attention, more
territory can be covered by the
salesmen, without adding to the
expense, thus naturally reducing
the average selling costs.
The writer is hopeful that the
retailers will consider this in a
constructive light, wait on the
salesmen promptly as possible,
and by all means extend him the
same courtesy you expect from
the people you sell to. You will
find the salesmen are in a position
many times to favor the retailer
and it is only natural for them to
extend their favors to those who
have proven themselves worthy of
respect; for, after all, the sales-
man is human and is fighting for
his livelihood, just the same as the
retailer, only from a slightly dif-
feren angle.
Herman Hanson, Sec’y.
—__ ~~.
The Law of Implied Guarantees.
Generally speaking, merchants shouid
carefully weigh words before making
any positive statement to a prospective
purchaser regarding the quality of a
This is particularly true if
the customer informs the dealer of the
intended uses of the article.
product.
For instance, in Wisdom vs. Morris
Hardware Co., 274 Pac. 1050, it was
disclosed that the owner of an orchard
approached a hardware dealer and re-
quested a preparation to spray trees.
The hardware dealer recommended a
preparation which the orchard owner
purchased and used with considerable
damage to the fruit. He sued the
dealer for damages.
The Court promptly held the dealer
liable, but explained that he would not
have been responsible for the damage
if he had simply sold the preparation in
response to the purchaser’s request for
a spray preparation by its trade-name
without informing the dealer of the
purposes for which he intended to use
the merchandise.
Fall Glove Demand Active.
Early Fall buying of men’s gloves
presages one of the best seasons in
some time. Particularly active are
cape, pigskin and goatskin styles. The
capes are cut more conservatively than
the others and are being bought chief-
ly in one-clasp effects. Reddish tan is
the favored shade in New York, but
buyers for stores in other parts of the
country stress the brown and brown
tan. Pigskin is being bought in both
July 17, 1929
sport and street types. In the former,
ventilated are wanted most.
Many styles of this type show a pro-
nounced flare at the Hand-
sewn hems and backs also feature these
gloves. Goatskins are being ordered
mostly in sport slip-on styles. A novel
golf glove has a palm of pigskin and
back of sueded fabric or chamois.
—_->__
A rut differs from a grave only in
depth.
slip-on
wrist.
From
GRAND RAPIDS to:
JACKSON, MICH. -
NILES, MICH.
OWOSSO, MICH.
UNION CITY, MICH.
DURAND, MICH.
4:30 a. m. to 7:00 p. m.
to 4:30 a. m.
MICHIGAN BELL
TELEPHONE CO.
Long Distance Rates Are
Surprisingly Low
For Instance:
09‘
or less, between 4:30 a. m. and 7:00 p. m.
You can call the following points and talk for
THREE MINUTES for the rates shown.
to other points are proportionately low.
BERRIEN SPRINGS, MICH.
LUDINGTON, MICH. __
ST. JOSEPH, MICH. __
The rates quoted are Station-to-Station Day rates, effective
Evening Station-to-Station rates are effective 7:00 p. m. to
8:30 p. m., and Night Station-to-Station rates, 8:30 p. m.
To obtain Out-of-Town telephone numbers,
call “Information.”’
Rates
Day
Station-to-Station
Rate
Phone 86729
Suite 407 Houseman Building
THE INVESTIGATING AND ADJUSTMENT CO., INC.
COLLECTORS AND INSURANCE ADJUSTERS
Fire losses investigated and adjusted.
Collections, Credit Counsel, Adjustments, Investigations
Night Phone 22588
Bonded to the State of Michigan.
Grand Rapids, Michigan
-gREEREREREeEEEe
—
GUARANTEED
PRODUCTS—Power Pumps That Pump.
Water Systems That Furnish Water. Water
“THE PUMP SUPREME”
ers. Septic Tanks. Cellar Drainers.
MICHIGAN SALES CORPORATION, 4 Jefferson Avenue
PHONE 64989
GRAND RAPIDS, MICHIGAN
July 17, 1929
MICHIGAN TRADESMAN
15
MUTUAL FIRE INSURANCE
Forty-five New Stock Companies.
According to a late edition of Best's
Insurance News, forty-five new stock
fire insurance companies were organ-
ized in the United States during the
year 1928, this being the largest num-
ber ever organized in any single year.
According to this periodical’s calcula-
tions, these new
companies started
with combined resources of $51,950,-
692, while at the same time the stock-
holders of previously organized com-
panies contributed $86,212,397 of new
capital, making a total of $138,163,089
of new capital in the fire insurance
field upon which dividends must be
earned. This insurance periodical asks
the question, “What significance can
be attached to this tremendous amount
of new money, considering that the
premium volume of fire insurance
companies shows no material in-
crease?
While the investment departments
of the insurance company are of vital
concern to the stockholders and to the
public, this publication goes on to say
that “the primary function of insur-
ance companies is successful under-
writing of insurance hazards. The in-
surance companies should shape their
business policies as to place the main
dependence upon underwriting results
because underwriting of risks is their
fundamental business.”
In other words, Best’s
News seems to think that a fire insur-
ance company’s business is insurance
instead of stock jobbing and manipul.-
tion of assets, which is an important
activity of many stock fire companies
and combinations, or fleets. For real
fire insurance companies, Best's should
look the mutuals over, for there could
be seen fire insurance companies which
Insurance
are engaged in the real business for
which they are chartered by the State.
Capital stock is only the excess bag-
gage attached to fire insurance com-
panies upon. which the policyholders
must pay the freight. If the policy-
holders’ contributions do not sustain
a fire insurance company, that fire in-
surance company will soon cease to do
any business.
—_—_»>22>—__
Flying Smokers Create Fire Hazards.
The fire hazard from smokers con-
tinues, even though they are winging
their way high in the air. Careless
smokers cause an annual fire loss of
millions of dollars. One would ex-
pect them to exercise care when rid-
ing in an aeroplane, but according to
reports from the Pacific Coast they
apparently do not.
In the regular passenger
operating between Los Angeles, San
Francisco, Seattle and Portland, there
is grave possibility of serious fire de-
veloping in the wheat fields and
stubble, as well as in the timberlands
when lighted cigars and cigarettes are
dropped from planes.
It is apparent to passengers that
fires have been numerous in the dry
grass and grain along the route, and
“No Smoking” signs are posted in the
planes, but the pilots are unable to
control the situation from their post-
1 front of the passenger com-
service
tions it
partments.
When aeroplanes are in more gen-
eral use, as they will be in the not far-
distant future, a very real fire menace
may develop from such a situation uu-
less something is done to curb those
who do not display common sense. In-
terested authorities are endeavoring
to have the Department of Commerce
issue regulations which will defin-tety
bring this hazard to the attention of
passengers using planes over the route
where the danger has arisen.
— 2s. 2s es
How Insurance Costs Are Determined.
Insurance rates are made by the in-
sured members, and not by the com-
panies. knows that tne
amount of losses and the expense of
Everyone
operation, therefore those respons ble
for the fire losses make it necessary to
raise the amount necessary to meet re-
quirements. The surest road to rea-
sonable insurance rates depends on the
part of the public improving physicu
risks and punishing incendiaries. In-
surance companies should make more
risks, especially
There should be
rigid inspection of
along moral lines.
more fearlessness in resisting payment
where there is evidence of incend-ar-
ism. Every honest and careful owner
of buildings, free from dangerous d>-
fects, helps pay the cost of all fires.
The people pay an enormous amou'it
for preventable fires. If this amount
can be lessened, rates will be de-
creased.
" se —_-
Some Early Newspaper Editors of
Grand Rapids.
Grandville, July 16—I have been
considerably interested in reading Mr.
White’s articles regarding early mer-
chants and others of Grand Rapids.
That city was in my young days a
sort of mecca toward which my feet
tended when I got away from my back-
woods surroundings on the Muskegon.
I always had an itching for newspaper
and literary work, and came to be cor-
respondent for both Grand Rapids and
Muskegon newspapers.
The Daily Times, founded I think
by C. C. Sexton, was one of my favor-
ites. I was its regular correspondent
from Newaygo county for a number
of years. Visiting the city I made it a
point to call at the Times office. Mr.
Sexton was an ardent Greeley man,
supporting the Tribune philosopher in
his effort to reach the presidency by
way of the Democratic party, than
whom no greater enemy had existed
through many long years.
Editor Sexton not only supported
Greeley in his paper, but he imitated
him in his dress, an eccentric garb
which attracted notice wherever he
went. After Sexton I believe Nathan
Church came to the Times. It was
said that he patterned his print shop
after that of the Chicago Times, run
by Wilber F. Story.
During the Sexton ownership. the
Times had for political editor one
Stern Wheeler, who was eccentric in
many ways, and at one time clashed
with the Democrat which, had the in-
cident been farther South or West,
would certainly have led to a passage
at arms.
Those early editors were not chary
with words of condemnation of their
rivals in business. The lie was fre-
quently passed and sometimes a fisti-
cuff encounter on the street resulted.
The Eagle and Democrat were the
leading party papers of that early day,
the Times coming in later as an inde-
pendent sheet; that is, after its cam-
paign fo- Greeley.
A. B. Turner, of the Eagle, was one
of the early standbys of the pioneer
press of the Grand River Valley. Dur-
ing a short residen-e in your city near-
ly half a century ago, I contributed a
serial story of Michigan early days to
the Eagle, entitled “Pebble Brook,”
which, no doubt, some of the old
timers of Grand Rapids may still re-
member.
Fenton
Davis
&
Boyle
Lavestment Bankers
wv
Detroit
Grand Rapids
Chicago
We recommend the
purchase of
Michigan Steel
Corporation
common stock,
Listed on the New York
and Detroit stock
exchanges.
Phone or write us for
particulars.
I have wondered why when writing
of the editorial fraternity of the Valley
City some of your historians have not
mentioned the name of that eccentric
genius, J. Mason Reynolds.
(Continued on page 31)
she f we?
100 WAYS TO SERVE
Si
RU
PAN)
DUTCH TEA RUSK CO.
MICHIGAN
HOLLAND
OUR FIRE INSURANCE
POLICIES ARE CONCURRENT
with any standard stock policies that
you are buying
The Net Cots OV LESS
Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan
WILLIAM N. SENF, SECRETARY-TREASURER
—
Sa
Affiliated with
320 Houseman Bldg.
The Michigan
. Retail Dry Goods Association
Insuring Mercantile property and dwellings
Present rate of dividend to policy holders 30%
THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY
Grand Rapids, Mich.
16
MICHIGAN TRADESMAN
July 17, 1929
THE CO-OPERATIVE ELEMENT
and Maintaining Food
Standards.
Obviously, as an association of can-
function is to
In Raising
ners whose primary
manufacture or preserve food products,
our interests are interwoven
with those of the distributors of the
products—wholesalers, retailers, chain
In former times the
closely
and allied stores.
canner functioned solely as a manu-
interest in
distribution
facturer and he had no
either transportation or
(and with distribution the necessity for
creating a consumer demand). We
cannot now blind ourselves to the fact
that times have changed. Many of the
old functions performed by the dis-
tributor will be released-and the can-
ner must take added burdens upon his
The extent of this shift is
not vital. The first and foremost duty
of the canner is to provide a product
shoulders.
which is so good and so wholesome
that the customers coming to your
stores will call for the goods over and
over again. The second and very im-
portant task of the canner is to share
with you the burden of helping you
move the goods off your shelves.
There has been a quiet revolution
going on in the retail grocery store.
Retail stores to-day, on the average,
are brighter, cleaner and more attrac-
tive. Within our own industry condi-
tions have changed as radically and
rapidly during the past ten years. Our
canneries, too, are more modern and
We presume that any great
change in an industry is a result of a
pressure.
attractive.
necessity or a competitive
The changes which have resulted in
our partial assumption- of _ storing,
financing, advertising and merchandis-
ing have been forced upon us by the
change in this functioning. There has,
however, been a growing recognition
on the part of our industry of the
necessity for a constant improvement
in our product. We would be foolish
to blind ourselves to the improvement
in handling of so-called fresh or, better
termed, refrigerated vegetables, which
throughout the United
States during the winter months from
the extreme Southern states or through
Mexico and_ the
are available
imporation from
Islands. Improved refrigeration, both
in transit and in retail stores, has
brought these products to the consum--
er in a much better condition than was
possible ten years ago. This has af-
fected some canned commodities more
than others; for instance, there can be
no question but that competition of
the refrigerated tomato has been more
of a shock to the tomato canning in-
dustry than has the meager winter
supply of sweet corn to the corn can-
ner. However, in the truer and broad-
er sense, all refrigerated vegetables ar
competing with all the canned vege-
tables. Jae
The individual canner, the can com-
panies, the steel and tin plate people
who supply cans, the National Can-
ners Association—all recognize two
major necessities:
First, a high standard of quality
coupled with a rational price.
Second, a campaign of publicity to
carry to the consumer the real story of
the convenience, economy, safety, and
delightfulness of good canned foods.
Not alone must our products be con-
stantly improved, but our plants must
be more attractive and more efficient.
Good engineering is being introduced,
but the real forward movement. in
method has just commenced. These
improvements must be made with 2
constant lowering in cost. so. that
through the popularization of price a
broader consumption can be had.
The association which I represent 1s
proud of the part it has played in the
development and improvement of can-
ning method, plants and products. The
purpose of the National Canners As-
sociation, as stated in its articles of
association, is “to promote the con-
sumption of canned foods.” In 1906
the canners’ organizations were square-
ly behind the passage of the Federal
Foods and Drugs Act. In 1907 the
canners at Rochester proposed the
first sanitary code for canneries. From
that day to this our Association has
bent every effort within its means to
aid in National, state and local legisla-
tion making for the improvement of
sanitary conditions within the plants,
a more rigorous inspection of raw ma-
terials and fair labeling of the finished
canned products—always to the end
that the public may safely use more
and buy more at retail stores. Through
its Research Department in Washing-
ton, the canning industry has been
familiarized with the time and tem-
perature required to adequately steril-
ize every food product being canned
by its members, with the result that
during the past five years there has
been né outbreak of food poisoninz
from any commercially canned foods
canned in these United States. Througa
its Raw Products Research Depart-
ment, it is in continuous co-operation
with the United States Department of
Agriculture and the various state agri-
cultural departments and schools, striv-
ing for the development of new and
better varieties and the maintenance
of the standard of existing varieties,
and waging the fight against insects
and diseases injurious to canning crops.
Through its Home Economics Depart-
ment it has taken the message of the
safety and economy of canned foods to
the teacher of home economics in the
colleges, schools and high
country. The rising
generation of housewives is being to!d
the truth about canned foods to-day.
There is one branch of the service of
the National Canners Association with
which few outside of the Association
are familiar. The department is known
as the Research Information and In-
vestigation Department. This depart-
ment functions to investigate consum-
er complaints on canned foods. During
the past three years, there has been an
normal
schools of the
alarming growth in claims made
against canners and distributors for
alleged poisonings. As has. been
proved, time and again by investiga-
tion, these cases are generally without
foundation, and action has been under-
taken at the prompting of the ambu-
lance chasing type of attorney. These
attorneys, through the universal enact-
ment of compensation laws and almost
universal coverage by insurance of au-
tomobile damage claims, have lost
their means of livelihood. They have
turned to the food industry. During
the period November 1, 1927, to May
1, 1928, there was 184 of these claims
made and investigated. During the
last eight years only one of these cases
has been lost in court; and in that in-
stance the verdict for the plaintiff was
absolutely nominal in amount. There
are at this time fifty-nine cases pend-
ing in court. Since November last
there have been three suits won, one
suit dismissed and no suits lost. This
service is of real value to the dis-
tributors of canned goods.
I give you this brief recital so that
you may know what our Association
has done and is doing to make canned
foods better, to assure their absolute
safety and to guarantee distribution
against unjust claims arising out of
their sales.
As to the second necessity, a cam-
paign of publicity: You have perhaps
heard of plans under contemplation for
a broad and continuing campaign to
popularize canned foods, this cam-
paign to be directed particularly to the
consumer. However broad it may be
and whatever mediums it may _ use,
such as magazines, newspapers, radio
and lectures, the fact must not be lost
sight of that this campaign must be
augmented and supported by you men
on the firing line. Yours is the dav-
to-day contact with the consumer.
The retail store manager and his or
her clerks can be the greatest force of
all in getting the truth about canned
foods through to the hcusewives.
To-day our interest in distribution
lies in transporting and distributing
our products from our plants to the
consumer at a minimum cost com-
patible with the accomplishment of our
purpose; namely, the increase in de-
mand for and consumption of our
products. We feel that the wholesale
distributor and the retail distributor,
whether functioning as two units or a
single unit (and as a single unit as a
voluntary chain organization or a strict
chain organization), must still perform
a function other than the mere trans-
portation or physical distribution of
That function, gentle-
men, has to do with the proper pro-
our products.
motion of canned foods consumption.
We must have your help in telling the
American housewife the simple and
accepted truths concerning canned
foods; that there is no reason what-
ever for associating so-called ptomaine
poisoning with canned foods; that
there is nothing poisonous in a tin can:
that foods will not be contaminated
by storing in an open tin can any more
than if left standing in any other open
vessel; and that canned foods have a
higher vitamin content than those
foods brought into her kitchen raw and
cooked on her stove in an open kettle.
We must bring home to her the econ-
omy and the convenience of canned
foods; and make her realize that the
tin can, instead of being a source 9:
possible danger is the greatest guar-
anty of freedom from contamination.
(No doubt many men who have been
forced to eat in a restaurant of dubious
appearance have resorted to ordering
boiled eggs because that food came to
you in a sealed package which could
not possibly be contaminated along the
way.) We want to drive home to the
consumers of this country the thought
that in the same sense, foods brought
to her in a hermetically sealed can are,
as Doctor Rosenau says, “the safest
foods that come to our table on ac-
count of the processing to which they
have been subjected.”
If we are to make real progress tn
the further development of volume and
profit in our canned foods department,
I believe it must be done on a quality
product. In your green stuff depart-
ments, you are excessively jealous of
the appearance, of the quality, of every
item on that counter. If we are to in-
crease our volume of business on the
canned vegetables which must com-
pete with the refrigerated, it must be
done on a quality basis—not a price
basis.
Let me ask this of you: Will you
familiarize yourself most fully with
canned foods grades; offer the best of
them to your consumers at good
prices; view canned foods as the safest,
most wholesome foods in your store:
display them and talk about their
merits; and stress quality, always qual-
ity—price is only relative and price ap-
peal of secondary importance?
Let me give you our pledge that in
trade practice we will vouch for the
integrity of our memberships; that
canned foods will be constantly im-
proved; and that we stand ready to
join with you in any sound program
for the furtherance of our mutual in-
terests and those of the consumer.
E. B. Cosgrove,
President National Canners Associa-
ticn.
——_+-~>—___
Chain Stores Show Smaller Sales Gain
Sales reports of eleven representa-
tive chain store systems issued this
week show a slight slackening in the
rate of gain during June. The rate
of increase for the first six months of
1929, however, was about the
as for the corresponding
1928.
The smaller rate of increase during
June is accounted for largely by the
fact that there was one business day
less last month than in June, 1928. It
is noted, however, that among eleven
same
period of
chains, six representative systems in
the 5 and 10 cent class showed a
smaller rate of increase during June
than during the preceding five months,
while five miscellaneous chains report-
ed a larger rate of increase for June
than for the first five months of the
year. The miscellaneous stores also
showed a larger rate of gain for June
and the first half of the year than the
5 and 10 cent stores. This trend has
been noticeable for several years.
—>~»___
He Was Not Alone.
A jeweler who had not been very
good during his early life died and
went below. As soon as he got to the
nether regions he began to give orders
for changing the position of the fur-
naces, and commenced bossing the imps
around. One of them reported to
Satan how the newcomer was acting.
“Say,” said Satan to him, “you act as
though you owned the place.” “Sure,”
said the jeweler, “My wife gave it to
me while I was on earth.”
2 =
If asked for information, be sure you
have it before you give it.
July 17, 1929 MICHIGAN TRADESMAN
a a
AMERICAN COMMONWEALTHS
POWER CORPORATION
Controls important gas properties in the fast growing Northwest and
Southeast sections of the United States through its Subsidiary Company,
American Gas and Power Company
which supplies gas through its operating units to
Minneapolis, Minn. and surrounding communities serving a
population of more than 500,000
Birmingham, Ala. and suburbs serving a population of more
than 300,000
Jacksonville, Fla. and suburbs serving a population of more
than 150,000
Savannah, Ga. serving a population of more than 100,000
and other thriving Cities and Communities
The Future of Gas Companies Is Assured
—_—— cme -~
The American Gas Association officially reports an increase of 12% in gas
sales during the first four months of 1929 by the first 81 representative Gas
Companies reporting.
This increase reflects in a large part the more extensive development of
gas for industrial purposes attending the unusually high rate of industrial
activity which characterized the country as a whole during the early part of
this year. Another factor contributing to the expansion of gas sales is the in-
creased use of gas for domestic, house heating and refrigerating purposes.
The sales of gas for refrigeration and house heating are rapidly increasing
in the South and Southeast.
There Is a Great Future for the Gas Industry
You can share in this by owning Dividend Paying Preferred and
Common Stocks of AMERICAN COMMONWEALTHS POWER COR-
PORATION, which controls Companies serving growing centers of
population—where the use of gas is becoming increasingly important.
For Information Address Secretary
American Commonwealths Power Corporation
Grand Rapids National Bank Bldg. 120 Broadway
Grand Rapids New York
}
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}
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}
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,
MICHIGAN TRADESMAN
July 17, 1929
DRY GOODS
Michigan Retail Dry Goods Association.
President—F. H. Nissly, Ypsilanti.
First Vice-President — G. E. Martin,
Benton Harbor.
Second Vice-President--D. Mihlethaler,
Harbor Beaci.
Secretary-Treasurer — John Richey,
Charlotte.
Manager—Jason E. Hammond. Lansing.
Weekly Report From General Manager
Hammond.
Lansing, July 15—Edson, Moore &
Co., of Detroit, have always been very
friendly and helpful to the Michigan
Retail Dry Goods Association. Many
members will remember the splendid
help given us in early conventions by
Frederick Stockwell. We were pleased
to call upon one of their traveling
representatives, C. E. Squier. who con-
ducts a store in Romeo. Mr. Squier
represents Edson, Moore & Co., in
Eastern Michigan and Mrs. Squier
manages the store. It was easy to get
him to join the Association.
In this connection, it may be men-
tioned that a well-known representative
of Marshall Field & Company in East-
ern Michigan, a former merchant, al-
so maintains a membership with us.
Other wholesalers who do_ business
with our members could be mentioned
among those who are loyal and helpful
to our Association—A. Krolik & Com-
pany and Carson Pirie Scott & Co.,
whose traveling representatives in this
State speak a good word for our or-
ganization.
In 1927 and 1928 when we visited
the stores in the Thumb region of
Michigan there seemed to be a feel-
ing of depression, occasioned, no doubt,
by the fact that the seasons had been
difficult on account of wet weather in
spring and frost in the autumn and
also for the further reason that many
of the progressive business men of this
region had gone to the commercial
centers such as Flint. Port Huron,
Pontiac and Detroit to engage in other
business lines.
We spent seven days in this region.
A much better feeling prevails. Some
stores have gone out of business and
some new stores have been established.
We interviewed W. R. Polewacz. of
Sandusky, who with his associates is
owner of several stores in this region.
Mr. Polewacz responded favorably,
and authorized all of his stores to be
placed on our membership list.
We made an effort to get an inter-
view with Herbert J. Smith. who is
also the proprietor of several stores in
this region. Mr. Smith was in De-
troit and elsewhere on business but
we visited his stores and found them
progressive and up-to-date places.
Through the influence of our Director,
D. Mihlethaler, we hope to place the
H. J. Smith stores on our membership
list also.
Our old friend. Erwin Zemke. of
Cass City. has retired from the mer-
cantile business and is now a farmer
residing a short distance West of Caro.
Otto Zemke, formerly of the Caro
store. is now manager in the same lo-
cation employed by the Uhlman Co.
We were disappointed in not finding
E. O. Spaulding, the veteran merchant
in Caro. in his store. The condition
of his health is such that he spends
only a part of his time there. but his
son, C. W. Spaulding. was on duty,
feeling fine regarding the business at
present and future prospects.
Changes are being made in the
Mihlethaler store. at Harbor Beach.
The shelves are being lowered. inside
cases removed. Those who know
Darius understand that no progress
can be made in his part of the State
without coming under his business eve.
Mr. Mihlethaler learns by observing
the chain stores and will be benefitted
by what he learns, instead of being dis-
couraged by their presence. He re-
cently interviewed Barie Hannaford,
of Saginaw, regarding the stock con-
trol system in use in the Barie store.
He recommends the Barie plan.
M. M. Forrester. of Deckerville, is
also studying modern methods. He
asked me to enquire if our merchants
could get a modern layout of a floor
plan which would be suitable for his
store, 27 x 70 feet in dimensions. If
any of our members have a blueprint
plan they will loan to this office. we
will see that it is returned. We have
written some letters also to secure
this information for Mr. Forrester.
Our old friend. Ex-State Senator
George B. Forrester, was assisting in
the store as a Saturday helper. We
were glad to see him. He served the
State honorably for three sessions as
Senator.
It was a hot dav when we visited
Carsonville. ‘Willard Kinde is now
the proprietor of the store formerly
known as the McCaren store. Mrs.
Kinde is the proprietor of a delicates-
sen store nearby and here’s where we
got the ice cream served by _ her
daughter, Miss Wanda Kinde. who
during the school year is a student at
the Michigan State College, where she
is specializing in textile chemistry.
Here is a young woman who will be
heard of later. A son has recently
graduated from the high school and
will also be a student at Lansing.
At Yale we visited the Williams
store. He was in Laneer at his other
store. When we arrived in Lapeer,
Mr. Williams was in Yale. Both
stores look well and we predict that
Mr. Williams is prospering. With H.
C. Martin, in Yale. we discussed old
times and friendships in Livingston
county of a generation ago, compar-
ing opinions regarding State and Na-
tional politics. Mr. Martin has been
in Yale a number of vears and con-
tinues his membership with our As-
sociation. He is devoted to his busi-
ness.
It hardly seems like ten vears since
Harry Ford drove us all over this
country helping us to secure new mem-
bers. He is still at North Branch. He
is alert to find out what is going on
in the business world. has subrented
a part of his large store and says he
does as big a business in the small
space as he did before. His daughter
vraduated that day from the North
Branch high school and will soon be
a student in the Battle Creek College.
At Marlette we secured a new mem-
ber, Louis H. Miller, of the Miller de-
partment store. Mr. Miller came to
Marlette a year ago and shows his in-
terest in the town of his adoption by
purchasing a lot and erecting his own
building. We will look forward with
pleasure to a visit at the new — store
after it is settled.
The stock of merchandise at the
Harold Doyle store shows that busi-
ness is good with him. Harold is a
loyal member of the Association. as
was his father who passed awav three
or four years ago. We are glad to
see him contented and prospering.
Sandusky is where W. R. Polewacz.
mentioned above. got his start as a
merchant. The Sandusky store was
visited, as was also the store of K. H.
McKenzie. Here both Mr. and Mrs.
McKenzie were busy waiting on a
store full of customers. It was Sat-
urday afternoon and we did not tarrv
long. The McKenzies are O. K.
We have three members in Croswell
—Billers department store, Saul Jack-
son and P. L. Graham & Co. Cros-
well seems to hold its own in a busi-
ness way. All three of these stores
were busy places on Saturday after-
noon. We had a conference with Mr.
Biller on his pattern contract. Was
sorry that Mr. Graham was temporar-
ily absent from his store and had a
good visit with Jackson. We always
enjoy going to Croswell.
We missed the fine personality of
the late A. R. Ballentine. whose pass-
ing was mentioned in our News Letter
several weeks ago. This store is now
temporarily in charge of E. E. Palmer.
Both of Mr. Ballentine’s sons are
prosperous and_ successful business
men, but are not interested directiv
in the dry goods business. A change
of ownership at this place would not
surprise me. It is a fine location.
Our former President, J. B. Sperry,
and his son, Clare. are at the helm in
the big Sperry store.
Shanks Not a Panacea For Foot Ail-
ments.
Neither the flexible nor the rigid
shank shoe is a panacea for foot ail-
ments, as is so frequently claimed by
their respective advocates. The best
we can expect of a flexible shank shoe
is that it keeps a normal foot healthy.
It possesses no curative properties for
weak or deformed feet, it is merely a
pliable foot protection that does not
interfere with the finer movements of
the foot.
The rigid shank shoe can at best only
relieve foot strain; it cannot cure weak
or flatfoot. Through its arch support-
ing feature it acts like a crutch to the
foot and therefore, in weak and flat-
ioot, by relieving the strain on the
overstretched ligaments in the foot, it
may alleviate the pain, but it merely
accommodates an abnormal condition
instead of correcting it. In the treat-
ment of conditions, in conjunction with
other means, the shank of the shoe is
an important part of the doctor’s arma-
ment. The Chiropodist, Podiatrist and
MICHIGAN TRADESMAN
Orthopedist, in the treatment of foot
ills, looks to the shoe store with the
same degree of confidence as the phy-
sician and surgeon appeals to the drug
store. As a matter of fact we consider
that your stores are retailing health
through properly fitted shoes.
Features of footwear, whether rem-
edial or preventive in my opinion
should be built into the shoe while
the shoe is in the process of manufac-
ture. When pads and appliances are
added to shoes there is danger of per-
manent damage unless considered ana-
tomically and physiologically.
—_—__—-o a
High vs. Low Shoes.
As to a high or low shoe, this de-
pends upon the occupation of the wear-
er and the condition of the ankles.
Generally, a low shoe is preferable for
use during the warmer months of the
year, high during the season
when protection is necessary. When-
ever there is a threat of an epi-
demic of flu, the feet should be kept
at body temperature and the lower ex-
cold and
there are
shoes
tremities protected from
dampness. On_ the feet
many more pores to the inch than else-
where on the body. For this reason,
colds are more readily developed when
the feet are exposed to chill resulting
in a subsequent reduction of bodily
resistance.
It is plainly evident that so long as
woman allows style to dictate features
of footwear she is doomed to pay for
her privilege to a certain extent in
physical discomfort and relative dis-
ability. The human foot will put up
with an amount of abuse that no man-
made mechanism would tolerate for as
long a time. In due time this abuse
takes its toll.
et
When On Your Way, See Onaway.
Onaway, July 16—Places that are
the hardest to reach are usually the
most interesting. I refer to nature
scenes. It is common to_ hear the
question asked, “Can we drive right
to them?” No, you cannot. If such
were the case and if all these nice
places were strung along the highway
like bill boards they would be equally
unsightly; altogether too common. If
you could step out conveniently any
hour of the day and catch a tub full
of fish, how long would fishing remain
a pleasure? It is the novelty of going
after them; of doing things; the ex-
pectancy. That's where trout fishing
excels: wading the stream, continued
change of scenerv: looking ahead wita
eagerness; there may be something on
the next bend. Travelers and tourists
are seeking something different. New
roads, new paths, wild life. rustic and
natural, away from the artificial.
The pavements are becoming mo-
notonous; they are all right for speed
and distance, but give us the winding
roads, the hills and valleys and the
unusual; that’s the demand now. And
that is why we say to our every day
callers, “Let’s get acquainted, ask
questions; ask about the places of in-
terest: they are not all on the main
road.”
Discard the finery; it is uncomfort-
able, unsuited and not appropriate.
Face powders, rouge and face tan
will be supplied by nature; painted in,
not painted on. Then after the trip
you've really been somewhere; some-
thing to talk about; something at-
tempted; something done and you have
earned a night’s repose.
Squire Signal.
The reason some men can’t adapt
themselves .to modern ways is. that
they are mentally muscle bound.
19
The man who can never hold a job
ought to consider if the trouble isn't
with himself and not with the boss.
MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE CO.
Progress in
CASH ASSETS
./)
or...
fee
a
ee
oo $
SDs 151,393.18
oo 200,661.17
Meanwhile, we have paid back to our Policy Holders,
in Unabsorbed Premiums,
$380,817.91
for
Information write to
L. H. BAKER, Secretary-Treasurer
LANSING, MICHIGAN
460.29
7,191.96
85,792.11
10 LB.
DISPLAY
BASKETS
MADE BY
; NORTHLAND CHERRIES
PUTNAM FACTORY, NATIONAL CANDY CO. Inc., Grand Rapids, Mich.
Always Sell
Rowena Yes Ma'am Graham
Rowena Golden G. Meal
LILY WHITE FLOUR
“‘The Flour the best cooks use.”’
Also our high quality specialties
Rowena Whole Wheat Flour
Satisfaction guaranteed or money refunded.
VALLEY CITY MILLING CO.
Rowena Pancake Flour
Rowena Buckwheat Compound
Grand Rapids, Mich.
20
RETAIL GROCER
Retail Grocers and Meat Dealers Associa-
tion of Michigan.
President — A. J. Faunce, Harbor
Springs.
First Vice-President—G. Vander Hoon-
ing, Grand Rapids.
Second Vice-President — Wm. Schultz,
Ann Arbor.
Secretary—Paul Gezon, Wyoming Park.
Treasurer—J. F. Tatman, Clare.
How Go-Getting Doubled a Business.
A Rochester grocer was in trouble.
He was running behind. There were
no chain units in his vicinity, so he
could not see that specially keen local
competition was at fault, but he was
not making anything. So he con-
sulted—well, whom do you suppose?
He consulted the manager of a large
grocery department in a down-town
store. That manager now tells the
story.
“T asked him how much business he
was doing and he said $600 per week.
Did he owe anything? No, he was
free from debt. What were his ex-
penses? Qh, that he did not know. So
I said I'd go down and spend an eve-
ning with him.
“T went down next day at 4 o'clock
and stayed with him until 8. I found
his stock nice, clean and well kept.
He owns his building, was paying
himself $40 per week salary and had a
boy to whom he paid $12. His ex-
pense was therefore not heavy.
“My conclusion was, as I told him
promptly, that all that ailed him was
he was not doing enough business. He
did not know how to cope with such
a condition, so I proposed that he
issue a dodger, which I would get up
for him; and that he pursue that sys-
tem steadily under my direction until
he felt fit to handle it himself.
“He agreed and we got to work. I
used three specials, pricing them at
absolute cost. We got the dodger out
on Wednesday, special prices good for
Thursday to Saturday, inclusive. Other
things advertised were regular goods,
but high grade at regular prices.
“That first week he did $830. So
his advertising paid for itself from the
jump-off. I continued to run his cir-
culars for several weeks. Then he felt
he had graduated and was able to run
things himself. His business has
steadily increased. He did $1,400 per
week within six months; and all the
extra help he has had to hire—his only
additional expense—has been one girl.
That story has a perfectly familiar
ring. It shows how most of us look
abroad for the causes of our troubles
when the diamonds of opportunity are
under our eyes in our own stores. This
man was
habitual dry-rot that infects so many
businesses. He felt himself slipping,
but the perfectly obvious plan to be-
stir himself and get after business
dying simply from the
never occurred to him.
An important lesson for every gro-
cer to learn is that every business
must be kept alive. If nothing is done
to renew its vigor, old customers are
apt to drift away and there are too
many stores handy to everybody for
anyone to need to hunt up a source of
supply. Thus regardless of how well
established a business may be, nor how
high-brow and fancy it may _ think
itself, it must have new blood pumped
into its veins regularly or it will die
of hardened arteries.
MICHIGAN TRADESMAN
The individual grocer is constantly
referred to as the independent. Was
the man whose story I have just told
independent? He was not. Had he
not found another on whom he could
depend, he'd have withered and blown
away ina short time. And it is worth
while to note whom he found. It was
a competitor; and there is where most
of us can find and get real help, if we
are ready to take it. Chain managers
and owners are splendid helpers of in-
dividual retailers, if they are but given
the chance to be useful.
Nor does this reasoning apply only
to grocers, for nobody is independent.
When our country broke away from
England she was more nearly self-
contained, considering the living stand-
ards of that day, than she is now; yet
her merchants then had to look across
the Atlantic for everything except
what could be grown on our primitive
farms. Smuggling of British goods
continued until open importing came
in again. From strong drink, then re-
garded by everybody as a necessity of
life, to cloth—say from rum to raiment
—must come from Europe.
And are we independent now? Well,
now the boot is on the other foot. To-
day we need the rest of the world to
absorb our surplus products, so we are
even more dependent on the outside
than ever before.
Let us feel that we are interdepend-
ent—that “we are all members one of
another’—and we shall have the true
slant on our lives. Maybe then, too,
we shall achieve a measure of tolerance
that may broaden our outlook on our
fellows and which we surely can use
to great personal advantage!
We run our business to make money.
Some of us make it. Most of us hard-
ly use it to best advantage. And it 15
in the misuse of money, not in its
simple possession, that danger lurks.
Grocers would make more money
if they consistently withdrew real
money from their business on some
settled, definite, monthly or weekly
plan. That money should then be in-
Consult your
Sut here is one
vested in securities.
banker on this always.
excellent direction.
You can share in the earnings of
public service companies and_ thus
make one hand wash the other, as the
Scots say. Nine shares of American
Telegraph and Telephone stock will
earn dividends to pay for a private line
in New York. Sixteen shares of Con-
solidated Gas will pay for gas and elec-
tric bills of $48 per year. Thirteen
shares of New York Central stock
would have paid for an annual round
trip ticket to Chicago on the Twentieth
Century Limited, including Pullman
fare six months ago. It will pay much
more than that now.
In days gone by when stocks were
transferred only in hundred share lots
it was largely true that Wall Street
owned the corporations; but during
the past twenty years those stocks
have been distributed in small lots to
small investors everywhere. To-day
the people own the corporations. And
there is no better way to begin to be
a stockholder than by purchasing a few
shares of the companies that serve your
own community.
(Continued on page 31)
July 17, 1929
The Toledo Plate & Window Glass Company
Glass and Metal Store Fronts
GRAND RAPIDS “te “i MICHIGAN
NEW AND USED STORE FIXTURES
Show cases, wall cases, restaurant supplies, scales, cash registers, and
office furniture.
Grand Rapids Store Fixture Co.
7 N. IONIA AVE. N. FREEMAN, Mgr.
Agency for Remington Cash Register Co.
Call 67143 or write
VINKEMULDER COMPANY
. Grand Rapids, Michigan
Distributors Fresh Fruit and Vegetables
“Yellow Kid” Bananas, New Potatoes, Strawberries, Sunkist
Oranges, Lemons, Fresh Green Vegetables, etc.
M.J. DARK & SONS
INCORPORATED
GRAND RAPIDS, MICHIGAN
—
Direct carload receivers of
UNIFRUIT BANANAS
SUNKIST -- FANCY NAVEL ORANGES
and all Seasonable Fruit and Vegetables
AT YOUR GROCER’S
A huge advertising campaign is sending thousands of new
customers to grocers for their daily supply of Yeast. Grocers
who show Fleischmann transparencies on their windows or
doors, and metal package displays in their stores are identify-
ing themselves with this advertising and are enjoying bigger
profits by securing these new customers.
To get your share of this new business be sure you have these
displays in a prominent place.
FLEISCHMANN’S YEAST
Service
We now invite you to inspect the finest cold storage plant in America.
We have Charles A. Moore Ventilating System throughout the building
enabling us to change the air every seven hours.
We also carry a complete line of fresh fruits and vegetables at all times.
Won't you pay us a visit upon your next trip to Grand Rapids.
ABE SCHEFMAN & CO.
COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS
July 17, 1929
MICHIGAN TRADESMAN
21
MEAT DEALER
Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids
Vice-Pres.—E. ©. Abbott, Flint.
Secretary—B. J. La Rose, Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.
Animal’s Age Indicated in Meat.
When students of meat are trying
to establish in their minds the appear-
ance of beef, complications are apt to
arise unless the essential differences
between the beef of young and older
carcasses and cuts are considered. One
of the first things careful meat buy-
ers look for 1s quality as evidenced by
inarbling, or intermixture of fat par-
ticles throughout the lean muscles. Of
course the color and general appear-
ance is considered also, including the
color of the fat.
things to study and to look for when
These are good
buying, but of no less importance to
the experienced meat man is the bone.
When the bones are red in the center,
if sawed or chopped, and when the
bones along the back of the rib con-
tain snowy white cartilage, the evi-
dence of youth is there in unmistak-
able terms. Youth and tenderness are
closely associated in beef as well as in
other meats, and when the bones show
the proper redness, softness, and car-
tilaginous features, the meat is likely
to be tender and of good flavor, even
marbled as it
though not so. well
might be. Because these things are
so. the Government has seen fit to
provide separate descriptions of the
different grades of so-called yearling
heef as well as the mature kind.
steer and
order from the
find the
Prime, Choice,
Taking the grades of
heifer beef in their
best to the worst we namis
of the different grades:
Good, Medium, Common, Cutter, and
Cutter.
seldom find their way into meat mar-
Low The two lower grades
order,
Now
suppose we were to take two carcasses
kets and the next higher in
Common, is also quite scarce.
of Choice steer beef, one representing
the Yearling and the other the mature
group. The interesting thing to con-
sumers or students of the meat busi-
would be to learn how the two
Well, in the first place,
ness
erades differ.
as a rule the yearling carcass would
be much lighter in weight and the cuts
‘would be proportionately smaller. If
we were to take two typical carcasses
the yearling might weigh around 509
pounds, while the mature carcass might
weigh at least 200 pounds more, and
might even weigh 800 pounds or ovey.
look at the bones
In the yearlings we
Next we would
along the back.
would find them white at the ends and
would find them reddish in color to 2
pronounced degree. The bones of the
mature beef carcass would be less red,
the cartilage would be less pronounced,
and in all probability would be some-
what When the
bones of the yearling carcass were cut
grey in appearance.
they would be soft and red, whereas
the other would show less softness and
We would
also find the marbling in the mature
less redness in the bones.
carcass very pronounced, while the
yearling would be less marbled and
finer and smoother in appearance. We
would find considerably less fat cover-
ing ot the yearliiig steer carcass and
less waste fat on the inside.
——__ 4+ ___—_
Resort Season Well On At Charlevoix.
Charlevoix, July 13—This city be-
gitis to have the appearance of a coni-
vention citv. Each of the leading ho-
tels Had ore prominent meeting to
start the season with. The golf links
are lookitig very attractive. William
Watson has charge of both links atid
he has improved their appearatice very
much. I visited William Tavlor in his
only North side stand. which is near
the depot and where he has beet in
business for the last twenty-one years.
He claims to have had the best busi-
ness iti Jutie he ever had. Going from
one extreme to the other I visited
Louis S. Orlowski this mortting, who
has a wholesale and retail grocery on
the extreme South side of the city. He
seemed very pleased to see me, more
so as he rubbed it into me that I did
not pay him a visit last year at all, but
1 excttsed myself on the plea I did not
make vetv many calls during the last
seasoh on account of mv health. I
was very much pleased to see that
Hallett’s Inn keeps a file of the Mich-
igan Tradesman it their reading room
in a very prominent place.
A friend of mine in Chicago who
has reached an old age and takes daily
walks recommended to me Dr. Sun-
shine and Dr. Blue Skv and wherever
thev are I should be. Therefore I am
now taking more walks in the sunshine
of Charlevoix the Beautiful.
Strange to sav, I strolled away out
to-day to the public cemetery, which
is being improved by landscape gar-
deners who surely are doing a good
job beautifying this quiet resting place.
During the week I visited most of
the local hotels and was agreeably
surprised on the improvements which
have been made for this season. The
Charlevoix Hotel, which is owned and
managed by Mr. and Mrs. C. J. Win-
der, has enlarged the dining room by
encasing the porch and placing a nice
little fountain in the center of the
place, which makes it a very attractive
dining room. The Noble coffee shop
has been moved into the Noble Hotel,
which has also been enlarged and made
into a modern eating place, double its
former capacity. In a prominent place
in their reading department one finds
the files of the Michigan Tradesman
for the last vear, which is a source of
great enjoyment to the guests. The
Fountain City House is being well
taken care of by its proprietors who
are known to give the best to their
regular and temporary guests. A. S.
Mussellam looks after his store in the
Alhambra Hotel and his competent
help for the hotel management. The
Hotel Hallett is run in connection with
the Hallett Inn and serves meals for
the guests of both places. Mrs. EF.
Sears is a busy lady and manages the
Belvedere Hotel again to the queen's
taste. The Beach Hotel and cottages
are again under the management of
Mr. and Mrs. A. Van Dolke and have
a good booking for this season. The
Inn had a very good convention week.
A. I. Creamer looks after the comfort
of his guests in the usual manner. This
city has also an appropriate number ci
well managed boarding and rooming
houses properly taken care of by the
respective proprietors.
The Elston cottage is now like home
to me. My friends, Uncle Joe Lowen-
back, of Alexandria. Virginia, Mr.
Ornstein, of Cincinnati, and Mrs. Max
Katz, of Chester, Illinois, have arrived
and started the roll of regular boarders
for this season. L. Winternitz.
—__+ + .___
Forgot Only One Thing.
He took no chances, but—
He brushed his teeth twice a day-
with a nationally advertised tooth-
paste.
The doctor examined him twice 2
year.
He wore fiis rubbers when it rained.
He slept with the windows open.
He stttck to a diet with plenty of
fresh vegetables.
He relinquished his tonsils and
traded in several worn-out glands.
He golfed—but never tore than 18
holes at a time.
He got at least eight hours sleep
every tight.
He never smoked, drank or lost his
temper.
He did his daily dozen daily.
He was all set to live to be a hun-
dred.
The funeral will be held next Wed-
is survived by eighteen
health
gymnasiums, and numerous manufac-
nesday. He
specialists, four institutes, six
turers of health foods and antiseptics.
He had trains at
grade crossings.
—_—_»-._—_
Sad But True.
Why didn't
pharmacy degree?
Son: [| flunked in sandwich making.
forgotten about
Father: you get your
WorRDEN GROCER COMPANY
The Prompt Shippers
When You Sell
Morton House
COFFEE
You Know That It Will Satisfy
WorDEN GROCER COMPANY
Wholesalers for Sixty Years
OTTAWA AT WESTON - GRAND RAPIDS
THE MICHIGAN TRUST CoMPANY. Receivor.
GRAND RAPIDS PAPER BOx Co.
Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING AND MOUNTING
G R AN D
RAPIDS.
MtiIcHIGAN
Don’t Say Bread
— Say
HOLSUM
HARDWARE
Michigan Retail Hardware Association.
President—W. A. Slack, Bad Axe.
Vice-Pres.—Louis F. Wolf, Mt. Clemens
Secretary—Arthur J. Scott, Marine City.
Treasurer—William Moore, Detroit.
Side Lines That Hardware Dealers
Have Handled.
The hardware business has a widen-
ing list of what may be regarded as
staples. The novelty of one year may
quite often become the staple line of
the next year, or of a few years later.
But there are always lines that seem
to hang on the fringe of the legitimate
hardware business. Some hardware
handle
Some of the
dealers them, some do _ not.
hardware dealers who
take up these lines find them unprofit-
able, and others declare there is good
money in them.
It is the height of folly to tell hard-
ware dealers that this, that or the other
specialty is a profitable line under all
differ
with different communities, with dif-
circumstances. Circumstances
ferent stores in the same community,
and with different dealers. It is hard
to lay down a general rule; beyond the
rule that the intelligent hardware dealer
should know his ground, know his pub-
lic, and shape his individual policy ac-
cordingly.
In my experience I have run across
a lot of more or less out-of-the-way
articles which individual hardware deal-
ers have found it profitable to handle.
As a rule, the country store finds it
profitable to carry a wide variety of
articles; and the big city store finds
it profitable to specialize in different
qualities and sizes of the same article.
The larger the imiaediate public, the
more room there is for such specializa-
tion.
In many so-called country stores,
harness and saddlery is a good line for
the hardware dealer to handle. It is
hardware; it
reasonably related to
helps attract profitable patronage to
the store; and it affords a reasonable
margin of profit. The demand for such
lines is less than in the pre-motor days,
and has varied with the advent of the
automobile; but as long as we have
farming commuities we will probably
have horses.
Whether the hardware dealer han-
dles this line or not will depend on his
Where there is a well-
established store specializing in such
competition.
goods, it is often advisable to let the
line alone. On the other hand, where
all the other local hardware dealers
handle the line, you can hardly neglect
it; since if you do, and as a result turn
aWwey customers Who are accustomed te
look for harness in the hardware store,
you will tend to lose custom in other
lines as well.
The safe rule is to be guided by local
conditions; and if you take up the line,
to know it thoroughly, learn to buy
carefully and intelligently, and put ag-
gressive methods into your selling.
In one town a hardware dealer does,
right along, a good business in cherry
pitters. It is one of those old fashioned
communities where housewives. still
“put down” fruit every summer; and
where cherries can be secured in
abundance.
anne AN ONS AE
MICHIGAN
This dealer took up the line in a
peculiar way. One day a grocer tele-
phoned asking if he knew of any cherry
pitting device.
The hardware dealer had never han-
dled such a thing. “A lot of people,”
explained the grocer “would buy cher-
ries, but they mortally hate the work
of stoning them. It would pay me to
loan the pitters in order to sell the
I could double my sales.”
The hardware dealer investigated,
found a cheap but workable
pitter, and ordered a supply.
vassed every grocer in town with the
cherries.
cherry
He can-
proposition, and sold anywhere from
one to half a dozen of the devices.
That
policy; at first glance one would think
might seem a short-sighted
the dealer was making a mistake in
selling the pitters to be loaned, where
he might have sold outright to indi-
vidual users. As a matter of fact, his
sales to grocers at the outset made the
deal profitable; the grocers introduced
the cherry pitting device to their cus-
tomers; and ever since then the cherry
season has been signalized by a lot of
direct orders coming to that hardware
store from people who have borrowed
the device in previous years but felt it
wculd be more convenient to have one
of their own; and from other people
who found the grocer’s supply all in
use at the moment.
The razor — safety or otherwise—
forms an integral item of every cutlery
stock.
ed as to whether or not they should
carry a full line of shaving supplies.
The question is one for the hardware
But hardware dealers are divid-
dealer to determine for himself in the
light of his own particular position.
But if he takes up the line, there are
some points worth remembering. The
dealer who makes quality the strong
point in pushing the sale of shaving
accessories will find it one of the best
arguments he can use. No man who
shaves ever wants soap that bites the
face, a brush that sheds hair, or a razor
that hurts the face. If he buys quality
goods he will avoid these bad features:
and there are very few men who will
knowingly risk the discomforts of
shaving by buying inferior goods. The
average man, even the man with whom
price weighs heavily, will buy the cheap
article only if he is convinced that it
will do good work.
The salesman who understands his
goods and is able to explain why the
high grade goods are worth the price
Take for
safety
can usually land the sale.
high grade
There is generally some feature which
instance a razor.
causes it to cut evenly and give that
smoothness which makes shaving de-
lightful. Then, again, the razor may
be adjustable, so as to give either a
light or a close shave.
features
help
grade of
These and other
explained to customers will
them that the better
razor is worth the
convince
really
price.
Then, again, the salesman must un-
derstand the difference in
brushes in order to be able to se!l the
higher-priced article. One may be
fitted with real badger hair, and the
other with a cheaper hair. The han-
dles may differ, or the hair in one brush
shaving
TRADESMAN
July 17, 1929
BROWN &SEHLER
COMPANY
Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes
Sheep lined and
Blanket - Lined Coats’
Leather Coats
Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars
GRAND RAPIDS, MICHIGAN
Michigan Hardware Co.
100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN
z
Wholesalers of Shelf Hardware, Sporting
Goods and
Fishing Tackle
Special Reservation Service — “Wire Collect’’
In Detroit the
Detroit-Leland Hotel
Much larger rooms... . an inward spirit
of hospitality . . . . unsurpassed standards
of service .... a cuisine that transcends
perfection, have within a year of its estab-
lishment, gained for the new Detroit-
Leland Hotel an enviable national and
international reputation.
700 Large Rooms with bath—
85% are priced from $3.00 to $5.00
DETROIT-LELAND HOTEL
Bagley at Cass (a few steps from the Michigan Theatre)
Direction Bowman Management
WM. J. CHITTENDEN, Jr., Managing Director
2
July 17, 1929
MICHIGAN TRADESMAN
may be set much better than in the
other. The wide-awake salesman
should be prepared to bring home the
quality reason behind the higher price
and justifying it.
In a medium-sized town in lowa
some years ago a local hardware deal-
er observed that the drug and station-
ery stores elsewhere had a seeming
monopoly of the trade in cameras and
photographic supplies. He decided to
take a flyer in the line. His first pur-
chase was about $60. Eleven months
later an inventory showed that the
stock on hand totaled $100 or more,
while the books for the period showed
purchases of $988.75. This dealer sized
up his experience as follows:
“We don’t believe that anyone could
possibly get stuck with this line where
It will
also be found that the people who have
there is no local competition.
cameras use twice the amount of sup-
plies when they can get them locally
as they do if they have to send away
for them, or buy them in some other
place. And last, but not least, the en-
tire line shows a good profit. We turn-
ed our stock nearly twice a month.
Of course we did not jump heavily into
the started on a
scale and gradually built it up.”
business; moderate
As a rule, in the larger communi-
ties, the drug stores have a pretty firm
grip on this business. There is good
money in printing and developing films.
One hardware dealer who wanted to
get into the game in his community
studied the work that was being done,
and found considerable dissatisfaction.
He got in touch with an amateur pho-
tographer who liked the dark room
work, and had shown considerable skill
in it: and arranged to have this man
do his printing and developing on a
commission basis. As a result of being
able to turn out superior work, the
hardware dealer cut heavily into the
trade in supplies. Most amateur pho-
tographers get their printing and de-
veloping done, they soon find out where
they get the best work, and that par-
ticular store inevitably gets their or-
ders for supplies.
Not so long ago it was impossible
in many communities to find hardware
dealers willing to handle screen doors.
Some years ago a salesman for a big
city wholesale house told of his experi-
ence. His firm took hold of the screen
door business when it was a new thing.
The retail hardware dealers in his ter-
ritory couldn’t see a chance of profit
in the line.
“T went around from store to store,”
said the salesman. “When I showed a
sample door, the retailers laughed at
me. They thought a screen door would
be more bother than it was worth, and
that people would not buy them. They
objected that the price was exorbitant.
I could make no headway with them.
“At last I went to the owner of a
furniture store. He wasn't enthusiastic.
Oh, yes, there might be a chance of
selling a door or two. I offered to help
that man. He was my last chance to
unload a line that looked like a dead
I got him signs, Put
loss to our firm.
up these doors and keep out the flies.
“He put samples in his window. The
people came with a rush. They fairly
tumbled over one another to get those
screen doors. It seemed as though the
screen door was the very idea every-
body had been looking for. The hard-
ware dealers woke up then, and came
to us with their orders; but before
they could get their stock the furniture
dealer had sold over 100 doors and had
a big start with the trade.”
The incident may seem
but it actually happened in an Eastern
city of 500,000 people. To-day the
screen door is practically a staple hard-
ware line. But the incident merely il-
lustrates the fact, that one cannot al-
ways guage with accuracy the possible
extent to which a novelty may develop
as a business-getter.
incredible,
Right now is a good time to give
some attention to equipment and ma-
terials for spraying fruit trees, and
vegetable and flower gardens. Here
the hardware dealer has competition
to a certain extent from the seed stores,
and from the drug stores. But the line
is a legitimate item in almost every
hardware store, although the lines to
be stocked will differ according to the
locality. A big city where insecticides
are saleable chiefly to horticulturists
will require different preparations and
different equipment from that in de-
mand in a fruit growing or gardening
country.
In handling such lines, especially ina
rural community, the hardware dealer
must know three things. He must know
what crops are grown locally. He
must know what insect pests are likely
to be active. And he must know what
preparations and equipment are neces-
sary to combat them. In this line, as
in almost any other lines, knowledge
is essential in selling.
It will usually pay to get in touch
with the local agricultural expert, if
there is one; or with leading farmers
who have studied these problems. Send
out a circular letter and other advertis-
ing matter to a selected mailing list.
Put on a good display, featuring both
preparations and equipment.
One dealer featured his display with
a big card showing mounted specimens
of the various pests in the locality, to-
gether with a few words as to the
methods to combat each of them.
Victor Lauriston.
—— >»
Worst Foe of All.
I am the great enemy of man.
I am the cause of most of his trouble
and mistakes.
I stand in his
block his way to success.
Il am eternally causing him to retrace
his steps and do his work over again.
T rob him of valuable fasten
shackles about his feet, and load un-
his shoul-
path of progress and
time,
necessary burdens upon
ders.
I disturb his peace of mind—cause him
worry, anxiety and vexation of spirit.
Failure, accidents, sickness and death
often follow in my wake—I am the
arch enemy of man.
I am Forgetfulness!
ee
Give just as considerate attention to
the little fellow as the big fellow.
—_——__»s.>_—_
Let your dress be quiet, neat and
not too fashionable.
The
AMERICAN
NATIONAL
o BANK °
Capital and Surplus $750,000.00
One of two national banks in
Grand Rapids.
Member of the Federal Reserve
System.
President, Gen. John H. Schouten
Vice President and Cashier,
Ned B. Alsover
Assistant Cashier, Fred H. Travis
When you want good cheese
[KRAFT( CHEESE |
Link, Petter & Company
( Incorporated )
Investment Bankers
7th FLOOR, MICHIGAN TRUST BUILDING
GRAND RAPIDS, MICHIGAN
Sand Lime Brick
Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer
Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.
SAGINAW BRICK CO.
Saginaw.
I. Van Westenbrugge
Grand Rapids - Muskegon
(SERVICE DISTRIBUTOR)
Nucoa
KRAFT( ) CHEESE
All varieties, bulk and package cheese
‘‘Best Foods’’
Salad Dressings
Fanning’s
Bread and Butter Pickles
Alpha Butter
TEN BRUIN’S HORSE RADISH and
MUSTARD
OTHER SPECIALTIES
WATER COOLING EQUIPMENT
For Office, Factory, Institution
Grand Rapids Water Cooler Co.
Grand Rapids, Mich.
The Brand You Know
by HART
me LTTE
Look for the Red Heart
on the Can
LEE & CADY
Distributor
Phone 61366
JOHN L. LYNCH SALES co.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.
GRAND RAPIDS, MICHIGAN
%
FRIGIDAIRE
ELECTRIC REFRIGERATING SYTEMS
PRODUCT OF GENERAL MOTORS
For Markets, Groceries and
Homes
Does an extra mans work
No more putting up ice
A small down payment puts this
equipment in for you
F.C. MATTHEWS
& CO.
111 PEARL ST. N. W
Phone 9-3249
1862 - - 1929
SEELY’S FLAVORING EXTRACTS
SEELY’S PARISIAN BALM
Standard of quality for nearly 70 years
SEELY MANUFACTURING CO.
1900 East Jefferson. Detroit, Mich.
EW ERA
LIFE ASSOCIATION
Grand Rapids.
SOUND COMPANY, SOUNDLY
MANAGED BY SOUND MEN.
There is nothing better than our
FULL COVERAGE POLICY.
American Mutual
Automobile Insurance Co.
701-2 Building & Loan Bldg.
Grand Rapids, Michigan.
24
HOTEL DEPARTMENT
News and Gossip About Michigan
Hotels.
Los Angeles, July 12—A merger of
more than a dozen of Detroit's res:-
dential hotels is approaching culmina-
tion. The corporation which is to un-
dertake the operation of this chain will
have a capital stock of approximately
$30,000,000. Ever since the first of the
year appraisers have been going over
these properties with the result that
an actual picture of the phvsical condi-
tion of each house is available for
study by the hotel men planning the
merger and by the financial houses
involved in the svndicate. The pro-
posed merger does not contemplaie
taking in old hotels that are in bad
shape physically. but is confined en-
tirely to strictly modern houses otf
eight stories or more that have been
erected in the past five vears and
whose operation mav be standardized
largely in two groups. one catering to
exclusive patronage at fairly high
rates and the other meeting the needs
of the great middle classes at lower
level rates. Certainlv there is apparent
a necessity for reducing the burden of
managerial costs of the various houses.
and this consolidation will effect many
economies. but soon another cloud will
appear in the offing and some more
half-baked financiers will come along
advocating the construction of other
“too many’ hotels. for the purpose of
selling out to svndicates.
This hotel craze is the same all over
the countrv. I have talked about it
for vears and I was bv no means the
originator of the subiect. Everv ho-
tel man. unless he 1s operating a new
hotel, is faced with the local civic am-
bition for something “high toned.”
Little villages as well as the smaller
cities are clamoring for new hotels. not
that such are really needed. but to
keep up with some other citv or com-
miunity. Promotion of new hotels
seems to be one of the verv few things
which have nothing whatsoever to do
with the laws of supply and demand,
but when they are completed thev have
to deal with an inexorable economic
law which is condemning altogether
too manv of them to bankruptcv. Un-
fortunately. on their wav down thev
are quite likely to carrv some of the
older establishments with them—which
but for the unwisdom of promoters of
the new hostelrv would have been able
to serve the public profitably for many
vears.
The new manager of Grand Hotel.
Mackinac Island. immediately after his
arrival started to make important
physical improvements in that estab-
lishment. among them a fine new con-
vention hall 100 x 100. with a balcony
and an entirely unobstructed view of
its entiretv. manv additional rooms
with baths. a dining room 258 feet
long, entirely renewed draperies and
decorations and much additional kitch-
en equipment. Certainly Michigan
can safelv claim one of the completest
resort hotels in the whole world.
And there are numerous other ho-
tels on this wonderful Island which
have acauired the spirit of improve-
ment this vear.
In my mention of W. L. Cartright.
in connection with the operation of
Ramona Park Hotel. Harbor Springs.
lact week. I forgot to state that in the
winter time he conducts the Grand
View Hotel, in Eustis. Florida. and
has done so for several vears. but he
alwavs comes back with the bluebirds
each recurring season. His earlier ho-
tel experiences were at Petoskev.
3enjamin F. James. of Holland. has
recently purchased the Kellev Hotel,
in Wavland. from Mrs. Pearl Kellev.
and has taken possession of same.
Carl Montgomery. manager of Post
MICHIGAN TRADESMAN
Tavern, Battle Creek. is also chairman
of the United Commercial Travelers
committee of the Michigan Hotel As-
sociation and believes that a commit-
tee chairmanship is something more
than a perfunctory proposition. Re-
cently he sent the traveler- at their
annual meeting, at Jackson. a mam-
moth bouquet, with a message to the
effect that the hotel men of the State
depend largely on commercial mez for
their success. and soliciting construc-
tive suggestions from them looking
toward the improvement of hotel con-
ditions and bespeaking a continuous
feeling of reciprocity between the two
organizations.
Mrs. H. M. Rudisill. formerivy man-
ager of Green Terrace Inn. Bowliny
Green, Florida. is now in full charge
of the culinary department of the Bay
View House. at Bay View.
Allan Doyle. who for some time was
promotion manager of the Tuller Ho-
tel, in Detroit. has been transplanied
to the effete East and will hereafter
be secretary of the chamber of com-
merce, at Rochester. New York. ———_____
Late Business Changes in Ohio.
Cleveland — Nicholas Donvito will
move his grocery and market from
3705 Woodbine avenue to 355 Bos-
worth road in about a week.
Cleveland—Eugene Herman, pro-
prietor of Herman’s Market, has moved
his business to a new location at 17914
Lake Shore boulevard.
Dayton—Sam Blum is the new pro-
prietor of the grocery and meat mar-
ket at 2752 Home avenue, having pur-
chased the business from Oscar Blum.
Dover—P. J. Groh has sold his gro-
25
stock and market to Mrs.
Mary Dinolfi.
Toledo—R. M.
his meat market and grocery stock from
3337 Summit street to 1816 Broadway
where he will succeed O. G. Sullwold.
eery meat
Perkins is moving
Willoughby—F. M. Ferguson has
opened a delicatessen, grocery and
meat market at Kirtland road near
Mentor avenue.
Loraine — A new shop called the
West Side Meat Market has been
opened at Washington and West 19th
street, by Dan Horwath, of this city,
and A. J. Ellis, of Youngstown.
Mt. Gilead—The meat market re-
cently closed by W. R. Cunningham
has been reopened by Chester Galleher
and Charles Zeller, who are
a full line of canned fruits and
carrying
vege-
tables as well as fresh ard_ cured
meats.
Franklin—The market formerly con-
ducted by Adam Weitzel has been pur-
chased by William Collins & Son.
Grocery Prices Stand Unchanged
From May.
The index number of wholesale gro-
cery prices compiled regularly each
month by New York University, Bu-
reau of Business Research, remains un-
changed from May; the figure being
109.3. The per
cent. under the figure for June, 1928.
index number is 2.9
(The average for 1921 equals 100.)
The hist of
twenty-two grocery
index is based ona
representative
items, the daily quotations of which
are averaged, a weight being given to
each according to its importance in the
sales of an average wholesale grocer.
The
higher
which averaged
flour,
chief items
last month were corn
meal, prunes, tomatoes and lard. Low-
er averages were shown by oats,
coffee, tea and cottonseed oil.
e
HOTEL BROWNING
150 Fireproof Rooms
GRAND RAPIDS, Cor. Sheldon & Oakes
Facing Union Depot; Three Blocks Away.
300 Rooms with Bath
Dining Room
THE DURANT
FLINT, MICHIGAN
One of Michigan’s Finest Hotels
Under Direction of
UNITED HOTELS COMPANY OF AMERICA
Harry R. Price, Managing Director
Soda Fountain
; Rates from $3.00
Coffee Room
26
MICHIGAN TRADESMAN
July 17, 1929
DRUGS
Michigan Board of Pharmacy.
President—J. C. Dykema, Grand Rapids.
Vice-Pres.—J. Edward Richardson, D3-
troit.
Director—Garfield M.
dusky.
Examination Sessions — Beginning the
third Tuesday of January, March, June,
August and November and lasting three
days. The January and June examina-
tions are held at Detroit, the August
examination at Marquette, and the March
and November examinations at Grand
Rapids.
Benedict, San-
Michigan State Pharmaceutical
Association.
President—J. M. Ciechanowski, Detroit.
Vice-President—John J. Walters, Sagi-
naw.
Secretary—R. A. Turrell, Croswell.
Treasurer—L. V. Middleton, Grand
Rapids.
Relation of the Tourist and the Foun-
tain.
Motor touring never ceases. People
go South in winter and North in sum-
mer. Short runs are taken all the year
’round, unless there is snow on the
roads, and even that doesn’t keep every-
body at home. Mild weather, of course,
brings out the most people.
Let us say you are located in a town
of 20,000 population.
Several hundred people will want to
take a short run every Sunday, and
there are others during the week. Sun-
day is the big day. You aim to get
business at the source. So you get up
a folder quoting prices in quantity lots.
Something like this:
Sandwiches, $1 Per Dozen
Sliced ham
Minced ham
Potted ham
Minced ham and egg
American cheese
Potted tongue
Sliced tongue
Peanut butter
Chicken Sandwiches, $1.60 Per Dozen
All sandwiches nicely wrapped in
oiled paper. :
Hardboiled Eggs, 50 Cents Per Dozen
Pies, 30 Cents Each
Cherry
Apricot
Apple
Peach
Each pie allows six medium slices.
All pies packed in cardboard boxes for
picnic use.
Thhis gives
folder. You can, of course, add as
many items or specialties as you like.
One dollar per dozen makes an at-
tractive price for sandwiches.
Some dispensers who are making a
bid for quantity business like to stick
to this figure, listing a line which they
can sell at a fair profit at that price.
The technique of getting quantity is
somewhat different from that of get-
ting custom at the counter. In towns
up to 50,000 population one can easily
“bill” the entire town and get business
from all over town.
For this purpose we use:
Personal letters
Inserts for packages
Folders to be mailed
Newspaper space
You can employ any of these meth-
you an outline for a
ods, or all of them.
The prices used in this article are
merely to illustrate the point. Fix your
prices to suit your own ideas.
Some prices will have to be subject
to change, and that should be noted in
your printed copy.
Prices on sliced meats and cheese
are fairly stable. Prices on peanut but-
ter and potted goods are more stable.
We want to convince the housewife
that we can furnish a nice sandwich at,
say, $1 per dozen, save her all the trou-
ble of preparing a picnic luncheon, and
that she would save little, if anything,
by making her own sandwiches. All
this is true, as the average housewife
will admit.
Quality must be the very best, and
never vary.
Remember, you are trying to reach
the entire town, or a section of a large
city. To do this, the goods must be
sufficiently attractive to stand any crit-
icism. Every box luncheon sold should
be good advertising, and should create
new sales.
To get in a high-class picnic sand-
wich at $1 per dozen, it is permissible
to cut size. But cutting size must be
carefully considered. When the size
is cut so that the difference between a
picnic sandwich and a counter sand-
wich is noticeable, you are getting
near the danger mark.
Chicken sandwiches, for instance, re-
tail over the counter at 15 to 20 cents
each. If we tried to sell a chicken
sandwich at $1 per dozen, we would
have to cut size too much. So we quote
a higher price.
If you would rather not cut size,
make a quantity price to suit, say $1.60
per dozen for 15-cent sandwiches. With
real quality, price does not cut so much
figure. With reasonable rates you will
win out in the long run.
Egg prices, as all know, fluctuate
considerably. The housewife buys eggs
around 40 cents a dozen in seasons
when the hens are on the job. When
they are not, she pays as high as 80
cents.
The hardboiled egg makes a nice item
for a motor or picnic lunch. One enter-
prising dispenser buys them wholesale
around 35 cents a dozen, and when he
can do this he quotes them at 50 cents
a dozen, which his customers consider
very reasonable. But it costs him very
Ititle to boil a dozen eggs and throw
in a small box of salt.
So he gets a nice profit, and likes to
quote eggs as a picnic leader.
And his customers, when eggs have
jumped to 80 cents retail in winter,
like to come in and ask him for some
of those “fifty-cent eggs.”
A little friendly joking, however,
doesn’t hurt business any, and all his
menu prices on eggs are carefully
marked “subject to change.”
This man makes a nice minced ham
and egg sandwich. When egg prices
begin to crawl up, he gives a little
more ham and a little less egg. Usu-
ally he manages to keep the sandwich
true to its name until egg prices drop.
For quantity dispensers are
turning out excellent pies at 30 cents
each. These are not large, but will
allow six medium slices. Quartering
the pie will allow four large slices.
You can sell pies at higher prices, run-
ning up to 50 and 60 cents.
Quality in a pie will bring any reas-
onable figure.
sales,
Packing the pie in a neat box has its
effect. Show some of these boxed pies
in the window. Packing picnic pies is
always a problem with the housewife.
The squashed pie, in fact, has furnished
a theme for thousands of picnic jokes.
The boxed pie will have weiglit in get-
ting her to decide to patronize the soda
counter for motor lunches
In your advertising stress quality,
service and quantity prices.
Your neighbor, who is going to take
a run of sixty miles and back next
Sunday, would not think of leaving
town without going to the filling sta-
tion for a sufficient supply of gas and
oil. Why shouldn’t he come to your
soda counter for sufficient sandwiches,
boiled eggs, pies, and orangead.e for
his thermos bottles?
Keep advertising, and this will get
to be a habit with him in time. In a
town of 50,000 with a live daily, news-
paper space will give splendid returns
if you keep your copy fresh. It would,
under some circumstances, be feasible
to make newspaper space pay in a city
of the first magnitude, but it would
probably be better to have copy pre-
pared by a professional writer of adver-
tising copy. For newspaper space in
a big city runs into money.
William S. Adkins
—_>-+___
Showing Their Holiday Line.
The Hazeltine & Perkins Drug Co.
will show their holiday line at the
Auditorium, Saginaw, from July 14 to
Aug. 9.
During September and October the
line will be shown in the company’s
store in Grand Rapids.
—_---___
Not a Fee at Stake, But a Principle.
It gives me unusual pleasure to note
the wholesome manner in which Joseph
C, Grant, of Battle Creek, answers my
article in criticism of the Grand Rapids
Association of Commerce. Particular-
ly so, because of the contrast which
it offers to some replies which I get.
Mr. Grant believes that my “attack”
on the Grand Rapids Association of
Commerce is unwarranted, claiming
that it should be commended for being
able to extract from the cash boxes of
the mail order barons and other chains
the price of single and plural member-
ship in the Association of Commerce.
As a matter of fact, I do not criticise
the local Association of Commerce or
any such body for getting the member-
ship fees out of these concerns. My
criticism is based upon the fact that
in order to secure such memberships
our associations of commerce almost
invariably discover that they have
given the chain store a strangle-hold
on the local program of the organiza-
tion.
Mr. Grant might be surprised to
know how near to impossible it is for
any work to be done on behalf of in-
dependent merchants in many places,
simply because the local chamber of
commerce has syndicates in its mem-
bership and feels reluctant to take a
stand on an issue in which it is already
compromised.
When a chain store company pays
a membership fee to the local cham-
ber, it is done with the same motive
that lies behind its original coming in-
to the community—increased good will,
sales and profits.
The fact that these outside parasites
at first did not willingly contribute to
local enterprise is a key to their basic
motives and purposes on this _ point.
The fact that they have since changed
front on this point would indicate that
they believe joining the local associa-
tion will help their cash-register in one
way or another. Let us look ahead to
the possible time when syndicates will
dominate the local field. What will
their attitude be then? Will they re-
tain their “reformed” attitude or will
they revert to type and tell the local
chamber to take a jump in the lake?
Here is something striking:
A large chain store executive in a
National convention of chain store op-
erators once made this statement:
“If I opened a store in a community
which was made up predominantly of
church people and it so happened that
my manager in that community were
an atheist, skeptic or infidel, he would
be expected to join with the people of
that locality, even if he had to become
a Sunday school superintendent.”
Stop and think of that a moment.
Analyze it from the standpoint of
American fundamentals. Originally,
these syndicates were not community
advocates. The local merchant has
always been such. Is it a safe step for
a community merchant to be ‘“unequal-
ly yoked together with unbelievers” in
his chamber of commerce? Isn’t it un-
safe, when a syndicate executive will
even go so far as to meddle with the
religious freedom of his employes for
his business ends?
This attitude of outsiders in wanting
to join the local chamber of commerce
is not bonafide evidence of their sin-
cerity. But there is every reason to
believe that it would serve their ends
well for the time being to be members
of the local chamber, solely for these
two purposes: to rob the local mer-
chant of his argument of “local inter-
est” against them and to place their
men in certain key positions where they
could block any possible anti-syndicate
activity in the community through the
local chamber.
It is suggestive that J. C. Penny
managers occupy such key offices in
fourteen or fifteen Michigan cities, to
my knowledge. How many more there
are, I do not know. But usually, you
will find them as chairmen of retail
committees or at least members of
this committee. This committee being
the one to which any anti-syndicate
matter would be referred, the manager
is there to block it.
In one Michigan city, a Penny man-
ager applied twice for membership in
the local Kiwanis Club and was re-
jected. Any independent merchant re-
ceiving such treatment would have too
much self respect to repeat his effort.
3ut not this gent. He got busy with
the board of directors and had his ap-
plication accepted over the heads of the
proper committeemen in charge of such
matters. Why? Just because his boss
expected it. It is a policy of the Penny
chain to expect its managers to show
so many affiliations in a given locality
pmerencency erase sonesssnesreestnsee-tery
|
:
July 17, 1929
MICHIGAN
TRADESMAN
27
for purposes of good will and _ self-
protection.
This is not a question of the mere
money of the any
more than a sincere church pastor is
interested in members solely for the
sake of the added revenue. Any honest
pastor knows that a member who is
not true to the tenets of his faith is a
hypocrite, regardless of the size of his
membership fee,
contribution when the plate is passed.
Such may be said of those companies
whose men would pose as having an
interest in the community which his
company could not possibly have, sin-
cerely, and operate on such a basis,
involving local and
serflike dependence of the rural com-
munity upon the bounties of the great
metropolitan center.
I sincerely trust that Mr. Grant and
those of his opinions may see that it is
not a fee which is at stake, but a prin-
fee is great enough to
W. H. Caslow.
impoverishment,
ciple—and no
buy a principle.
—_—_»~—»__
Wafted Down From Grand Traverse
Bay.
Traverse City, July 16— Trucks
loaded with crates for cherry growers
are to be seen on the streets daily en
route to the orchards. Canning of
sweet cherries is in progress. The
harvesting of sour will commence next
week,
« The Morgan and Grand Traverse
Packing Co. have united in the pur-
chase of the Armour cannery, at
Frankfort, and will operate the same
this season.
The Grand Traverse Canning
is occupying its new warehouse.
Farmers are busy in the hay fields.
An abundance of rain has developed a
large crop.
Concerts given by the National high
school orchestra and band are. well
patronized. Lovers of music come
from points as far as Grand Rapids to
listen to the programmes rendered.
A downpour of rain early last Sat-
urday morning flooded the low lands
in this region. Considerable damage
was done to crops. The Woolworth
Co.
Co.’s five and ten cent. store was
drenched from top to bottom. It is
estimated that stock was damaged to
the amount of $1,000.
Arthur Scott White.
—_2--__
New Floor Lamp Designs Offered.
Floor two bulbs
pointed downward and one large bulb
in a metal reflector, throwing its lignt
lamps carrying
on the ceiling, are one of the many
adaptations of the lighting
principle will be offered this
Fall. The three bulbs are hidden from
view by a regulation floor-lamp shade.
indirect
which
According to buyers the lamp is the
natural outgrowth of the former plain
metal lampstand which carried but one
bulb and threw its light upward. The
fact that these types had small decora-
tive value proved a handicap and manu-
facturers have devised new models
which have the general appearance of
the regular floor lamp.
—_—__ >> ___
Neckband Shirts Favored.
A decided preference for neckband
shirts has been evidenced by buyers
viewing lines of men’s shirts for next
Fall and Winter. The neckband shirts
in colors with two collars to match are
receiving most attention, with the plain
types without collars a close second.
In the selection of pajama lines for the
coming seasons, the colorful patterns
are being purchased and garments of
this type with colored buttons are
popular. 3uyers for pajama lines are
expected to arrive in greater numbers
starting next Monday.
—__-2
Recipe For Success.
Find out where the money is and get
there as quickly as you can and when
you get there get all you can get there
and then get out of there with all you
could get out of those that are there
before those that are there get out of
you all that you got there after you
got there.
MINERAL
Abalina, Apenta,
and West Baden.
Soda Fountain Catalogue.
Grand Rapids
Apollinaris,
Carlsbad Sprudel, Franz Joseph, Hawthorne, Hunyadi Janos,
Hydrox, Londenberry Lithia, Manitou, Kissingin, Kolak, Mt.
Clemens Lithiated, Piperazine, Pluto, Poland Water, Red
Raven, Rubinat Condal, Veronica, Vichy Celestin, White Rock
Michigan’s summer resort customers demand certain brands.
We stock all the above kinds and would be pleased to fill
your order for same. You will find them all! priced in our
Send for one it is FREE.
CAND
Hazeltine & Perkins Drug Co.
Michigan
WATERS
Bethesda, Buffalo Lithia.
Manistee
WHOLESALE DRUG PRICE CURRENT
Prices quoted are
Acids
Boric (Powd.)_. 9 @ 20
Boric (Xtal) -. 9 @ 20
€Carhalic 38 @ 44
Citiie 2 53 @ 70
Mouriatic _.__..__ 3%@ 8
INGCEIGO 22. 9 @ 15
Oxaite 2 15 @ 25
Sulphuric —_ _.. 3%@ 8
Partaric 52 @ 60
Ammonia
Water, 26 deg... 07 @ 18
Water, 18 deg... 06 @ 15
Water, 14 deg... 5%@ 13
Carbonate _____ 20 @ 25
Chloride (Gran.) 09 @ 2
Balsams
Copaiba __.._. 1 00@1 25
Fir (Canada) __ 2 75@3 00
Fir (Oregon) 65@1 00
Pere 3 00@3 25
Doe 22 2 00@2 25
Barks
Cassia (ordinary). 25@ 30
Cassia (Saigon) _. 50@ 60
Sassafras (pw. 60c) @ 650
ae Cut (powd.)
Ge
20@ 30
Berries
@ 90
@ 2
11@ 20
Prickly Ash _._.... @ 16
Extracts
Eicorice .. 60@ 65
Licorice, powd. __ 60@ 70
Flowers
Armies 1 50@1 60
Chamomile Ged.) @ 650
Chamomile Rom. @ 75
Gums
Acacia, Ist 50@ 55
acacia, 2nd __.. 45@ 50
Acacia, Sorts ~-~ g20@ 30
Acacia, Powdered 35@ 40
Aloes (Barb Pow) 25@ 35
Aloes (Cape Pow) 25@ 35
Aloes (Soc. Pow.) 75@ 80
Asafoetida ______ 50@ 60
Pow. 2... 90 @1 00
Camphor _____ 90@ 95
Guaige _ @ 60
Guaiac, pow'd __ @ 70
Pee @1 2
Kino, powdered__ @1 20
Mivrra 2. @1 15
Myrrh, powdered @1 25
Opium, powd. 19 65@19 92
Opium, gran. 19 65@19 92
SHOMAG 65@ 80
Selec . 75@ 90
Tragacanth, pow. @1 75
Tragacanth ____ 2 00@2 35
Turpentine ______ @ 30
Insecticides
Aresenie 200 0O8@ 20
Blue Vitriol, bbl. @ 08
Blue Vitriol, less 094@17
Bordea. Mix Dry 12@ 26
Hellebore, White
powdered ______ 15@ 25
Insect Powder__ 47%@ 60
Lead Arsenate Po. 134% @30
Lime and Sulphur
Dry O8S@ 22
Paris Green __.. 24@ 42
Leaves
Buchy 1 06
Buchu, powdered 1 10
Sage, Bulk ____. 25 30
@
@
@
Sage, % loose __ @
Sage, powdered... @ 85
Senna, Alex, .... 50@
Senna, Tinn. pow. 30@
Uva Uret @
Oils
Almonds, Bitter,
tee 7 50@7 76
Almonds, Bitter,
artificial __... 3 00@3 25
Almonds, Sweet,
true 220 1 50@1 80
Almonds, Sweet,
imitation -__. 1 00@1 25
Amber, crude -_ 1 00@1 25
Amber, rectified 1 50@1 75
Ae 1 25@1 50
Bergamont -__. 8 00@8 25
Cajeput —_...___ 00@2 25
Cammia 2 4 00@4 25
Gastor 1 55@1 80
Cedar Leaf ~__. 2 00@2 25
Citronella ~_____ 75@1 00
4 00@4 25
27%@ 35
Cod Liver __---- 1 50@2 00
Croton ______.. 2 00@2 265
nominal, based on market
Cotton Seed -._. 1 35@1 50
Cubebs _ 5 00@5 25
Bigeron 39 | 4 00@4 25
Eucalyptus
Hemlock,
a
pure... 2
Juniper Berries. 4
Juniper Wood ~_ 1 50@1 75
Bhatd, extra 1
Lard, No. I 1
Lavender Flow__ 6
1
Lavender Gar’n_ 25@1 50
Eemon 2. 6 00@6 25
Linseed, raw, bbl. @ 95
Linseed, boiled, bbl. @ 98
Linseed, bld less 1 05@1 18
Linseed, raw, less 92@1 13
Mustard, arifil. oz. @ 35
Neatsfoot ____ 1 25@1 35
Olive, pure ____ 4 00@5 00
Olive, Malaga,
velow 3 00@3 50
Olive, Malaga,
Green 2 85@3 25
Orange, Sweet 10 00@10 25
Origanum, pure. @2 50
Origanum, com’! 1 00@1 20
Pennyroyal __-. 3 00@3 25
Peppermint -___ 5 50@5 70
Rose, pure 13 50@14 00
Rosemary Flows 1 25@1 60
Sandelwood, BE.
I
ee 10 50@10 75
Sassafras, true 1 75@2 00
Sassafras, arti’l 75@1 00
Spearmint —_____ 7 00@7 25
Sperm 2 1 50@1 75
Tang 7 00@7 25
ar USP 65 76
Turpentine, Dbl. @58%
Turpentine, less__ 66@ 79
Wintergreen,
lent 6 00@6 25
Wintergreen, sweet
Direkt 3 00@3 25
Wintergreen, art 75@1 00
Worm Seed ____ 3 50@3 75
Wormwood -. 20 00@20 25
Potassium
Bicarbonate _ 35@ 40
Biehromate __ 15@ 26
Bromide 69@ 85
Bromide _ =. 54@ 71
Chlorate, gran’d 23@ 30
Chlorate, powd
Or Nal 2 16@ 25
Cyanide 30@ 90
fodide (9 =: 4 36@4 60
Permanganate __ 22%@ 35
Prussiate, yellow 35@ 45
Prussiate, red __ @ 70
Sulphate __-. =. 85@ «640
Roots
Alkanet 30@ 35
Blood, powdered_ 40@ 45
Calamus 2. 35@ 85
Klecampane, pwd. 25@ 30
Gentian, powd. _ 20@ 30
Ginger, African,
powdered _____ 30@ 35
Ginger, Jamaica. 60@ 65
Ginger, Jamaica,
powdered __._. 45 60
Goldenseal, pow. 7 50@8 00
Ipecac, powd. __ 4 50@5 00
EMCORICG oo 5@ 40
Licorice, powd._. 20@ 30
Orris, powdered. 45@ 650
Poke, powdered_. 35@ 40
Rhubarb, powd —__ @1 00
Rosinwood, powd. @ 650
Sarsaparilla, Hond.
ground _....._. @1 10
Sarsaparilla, Mexic. @ 60
Squills 5
Squills, powdered 70@ 80
Tumeric, powd.._. 20@ 26
Valerian, powd.__ @1 00
Seeds
Anise 220... @ 35
Anise, powdered 35@ 40
Hird, Ig 13@ 17
Cangry 10@ 16
Caraway, Po. 30 25@ 30
Cardamon ______ 2 50@3 00
Coriander pow. .40 30@ 25
ee 15@ 20
Fennell 35@ 60
Wige 2 7@ 15
Flax, ground _. 71@ 165
Foenugreek, pwd. 15@ 25
Hemp 22 8@ 15
Lobelia, powd. —_ 1 60
Mustard, yellow 17 25
Mustard, black. 20 25
Poony 2 15@ 30
Quince 2... 1 00@1 25
Sabadilia . 45@ 50
Sunflower —__._ 12@ 18
Worm, American 30@ 40
Worm, Levant _ 6 50@7 00
Tinctures
Aconite @1 80
Aloes @1 56
Arnica @1 50
Acafoetida -_... @2 238
the day of issue.
Belladonna _.___. @1 44
Benz @2 28
Benzoin Comp’d_ @2 40
BUGM 2 @2 16
Cantharides _.__ @2 52
Capsicum @2 28
Catechy _..... @1 44
Cinehona @2 16
Colchicum —__... @1 80
€Cohebs .. @2 76
Digitalia _..._ @2 04
Gentian 2... @1 35
Guaiag .. @2 28
Guaiac, Ammon... @2 04
foding _.. @1 25
fodine, Colorless_ @1 60
ion, Clo @1 66
Ming 2. @1 44
Magerh @2 52
Nux Vomica ..__ @1 80
Gpium .... @5 40
Opium, Camp. —__ D1 44
Opium, Deodorz’d @5 40
Rhabarh —.. _. @1 92
Paints
Lead, red dry .. 13% @14%
Lead, white dry 13%@14%4
Lead, white oil. 13%@14%
Ochre, yellow bbl. @ 2%
Ochre, yellow less 3@ 6
Red Venet’n Am. 34@ 7
Red Venet’n Eng 4@ 8
Putty 2 5@ 8
Whiting, bbl ___ @ 4%
Viniting 2... 54@10
L. H. P. Prep... 2 66@2% 70
Rogers Prep. .. 2 65@2 70
Miscellaneous
Acetanalid ____ 57@ 75
Alin 2 06o@ 12
\lum. powd and
ground ... 09@ 15
Bismuth, Subni-
Uate . ~=-- 2 20@24 52
Borax xtal or
powdered _.__. 05@ 13
Cantharides, po. 1 50@2 00
Calome; 8 2 72@z 82
Capsicum, pow’d 62@ 76
Carmine | 7 50@8 or
eassia Buds ____ 3sUu@ 3%
Cloves 40@ 56
chalk Prepared_ 14@ 16
Chloroform
- er 53@ 66
Chioral Hydrate 1 2 @1 50
Cocaine 12 85@13 5u
Cocoa Butter __ 60@ 90
Corks, list, less 30-ly to
: 40-10%
Copperas 0Os@ lu
Copperas, Powd. 4m 10
Corrosive Sublm 2 25@2 3u
Cream ‘Tartar __ 30@ 45
Cuttle bone 40@ 50
Hextving 6@ 15
Dover’s Powder 4 00@4 50
dumery, All Nos. lo@w 15
Emery, Powdered 15
Epsom Salts, bbls. @03%
iupsom Salts, less 3%@ lu
ergot, powdered __ @4 00
Flake, White __ 15@ 20
Formaldehyde, 1b. 1344@35
Gelatine 80@ 90
Glassware, less 55%
Glassware, full case 60%.
Glauber Salts, bbl. @02%
Glauber Salts less 04@ 10
Glue, Brown -___ 20@ 30
Glue, Brown Grd 16@ 22
Glue, White —___
Glue, white grd. 25@ 35
Glycerine 19@__40
Ce 75@ 95
Ogineg . 6 45@7 00
Jodoform 8 00@8 30
vead Acetate _. 20@ 30
@acq @ 1 50
lace, powdered_ @1 60
Menthol 8 00@9 00
Morphine ____ 13 58@14 33
Nux Vomica __._ @ 30
Nux Vomica, pow. 15@ 26
Pepper, black, pow 57@ 70
Pepper, White, pw. 75@ 85
Pitch, Burgudry. 20@ 25
Quassiq. _. 12
Quinine, 5 oz. cans @ 69
Rochelle Salts _. 28@ 40
Sacharine ....._ 2 60@275
Salt Peter _..__. 10 22
Seidlitz Mixture 30 40
Soap, green _.. 15@ 36
Soap mott cast_ @ 25
Soap, white Castile,
Cane 20. @15 00
Soap, white Castile
less, per bar ._ @1 60
Soda Ash _..... 3 10
Soda Bicarbonate 3%, 10
Soda, Sal ____._ 02%@ 08
Spirits Camphor @1 20
Sulphur, roll _... 3%@ _ 10
Sulphur, Subl. .. 4%@ 10
Tamarinds -._... 20@ 25
Tartar Emetic .. 70@ 75
Turpentine, Ven. 50@ 75
Vanilla Ex. pure 1 60@2 00
Vanilla Ex. pure 2 25@2 50
Zinc Sulphate _. #06@ Lt
28
MICHIGAN TRADESMAN
July 17, 1929
GROCERY PRICE CURRENT
These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues.
ADVANCED
Smoked Hams
=
DECLINED
H P Beans
Quaker Evaporated Milk
AMMONIA
24-12 oz. case 2 50
case 2 25
case 2 70
case 225
Quaker,
Quaker, 12-32 oz.
Bo Peep, 24, sm.
Bo Peep 19 Ire
48, 1 Ib.
es, 3 ib.
10 ib.
15 Ib.
25 ib.
25 Ib.
per doz. 9 40
ils, per doz. 12 60
p ails, per doz. 19 15
pails, per doz. 19 15
APPLE BUTTER
Quaker, 24-12 oz., doz. 2 25
Quaker, 12-38 oz., doz. 3 35
BAKING POWDERS
Arctic, 7 oz. tumbler 1 35
Queen Flake, 16 oz., dz 2 25
Royal, 10c, doz. ______ 95
Royal, 6 oz., doz. --.. 2 70
Royal 12 oz., doz. .. 5 20
oval, &’ ib... 31 20
Calumet, 4 oz., doz 95
Calumet, 8 oz., doz. 1 85
Calumet, 16 oz., doz. 3 25
Calumet, 5 Ib., doz. 12 10
Calumet, 10 lb., doz. 18 60
Rumford, 10c, per doz. 95
Rumford, 8 oz., doz. 1 85
Rumford, 12 oz.. doz. 2 40
Rumford, 5 lb.. doz. 12 50
K. C. Brand
Per case
lOc sive, 4 Goze. .__ 3 70
15c size, 4 doz. ------ 5 50
20c size, 4 doz. ~-—_-—- 7 20
Zc size, 4 doz. ....__ 9 20
BOc size, 2 doz. ______ 8 80
80c size, 1 doz. —..__- 6 85
10 Ib. size, % doz. ---- 6 75
BLUING
JENNINGS
The Oriainal
Condensed
oz., 4 dz. cs. 3 00
oz., 3 dz. cs. 3 75
Am. Ball,36-1 0z., cart. 1 00
Quaker, 1% oz.. Non-
freeze, dozen __.--- 85
Boy Blue. 36s. per cs. 2 70
BEANS and PEAS
100 lb. bag
Brown Swedish Beans 9 00
Pinto Beans -....... 9 25
Red Kidney Beans -. 9 75
White Hand P. Beans 9 80
Col. Lima Beans ---- 17 00
Black Eye Beans -. 16 00
Split Peas, Yellow _. 8 00
Split Peas, Green ~. : 00
Seotch Faas 7 60
BURNERS
Queen Ann, No. 1 and
oe 1
White Flame, No. 1
and 2, doz.
BOTTLE CAPS
Dbl. Lacquor, 1 gross
pkg., per gross _..___ 15
BREAKFAST FOODS
Kellogg’s Brands.
Corn Flakes, No. 136
Corn Flakes, No. 124
Corn Flakes, No. 102
rep, Ne. Sek
Can Na warn
Kkrumbles, No. “424 nui
_Bran Flakes, No. 624
Bran Flakes, No. 602
Rice Kkxrispies, 6 oz. __
mom hob MN Ph bo
=
>
Rice Krispies, 1 oz. .. 1 50
Kaffe Hag, 12 1-lb.
CR 7 30
Adi Bran, 16 ov. 2 25
All Bran, 10 oz... 2 70
Aili Bran, % oz. .... 3 68
Post Brands.
Grape-Nuts, 24s -..___
Grape-Nuts, 100s -.-_
Instant Postum, No. 8
Instant Postum, No. 10
Postum Cereal, No. 0
Post Toasties. 368 .
Post Toasties, 24s __
Post's Bran, 24s -_.-
Pilis Bran, 128 ....._.
Roman Meal, 12-2 Ib._
Cream Wheat, 18 -...
Cream Barley, 18 -...
Ralston Food, 1
Maple Flakes, 24 -...
Rainbow Corn Fia., 36
silver Flake Oats, 18s
Silver Flake Oats, 12s
90 lb. Jute Bulk Oats,
Mae
Ralston New Oata, 24 2
Ralston New Oata, 12 2 70
Shred. Wheat Bis., 36s 3
Shred. Wheat Bis., 72s : 55
BO = 0S BO om Go Co CO BD £9 to fo wm OTE
~]
°
bw
oo
uo
Trscull, 23... 1 70
Wheatena, as... 8 Te
BROOMS
Jewell, doz. ...-..--.-.
62
Standard Parlor, 23 ib. ; as
Fancy Parlor, 23 Ib... 9
Ex. Fancy Parlor 26 Ib. 9 it
Fey. Parlor 26 Ib. 10 00
OF cece. 10
Whisk, Bo. 3 ne
BRUSHES
Sorub
Solid Back, 8 in. __.. }) 66
solid Back, 1 in. -... 1 16
Pointed Hnds -....... 1% 36
Stove
Shaker -_--. ee 1 80
No. 2 00
ras: 2 60
Shoe
ao + 2 26
Ne 3 00
BUTTER COLOR
Dandelion __---.-_-... 3 85
CANDLES
Electric Light, 40 Ibs. 12.1
Plumber, 40 Ibs. _.-__ 12.8
Paraffine, 68 -----.-. 14%
Paraffine, 128 __..--.. 14%
Wicking ns ——
Tudor, 6s, per box _. 30
CANNED FRUIT
Aopies, No. 19 _.. 5 4¢
Apple Sauce, No. 10 7 5¢
Apricots, No. 2% 3 40@3 90
Apricots, No. 10 8 50@11 50
Blackberries, No. 10 7 50
Blueberries, No. 10 __ 15 00
Cherries, No. 2 3 2
Cherries, R.A., No. 2% 4 30
Cherries, No. 10 __. 13 00
Peaches, No. 10 Pie 7 20
Peaches, No. 2% Mich : 20
Peaches, 2% Cal. -_.. 2 90
Peaches, 10, Cal. _._.. 10 20
Pineapple, 1 sli. ..__. 1 45
Pineapple, 2 sli. .... 2 65
P"appie, 2 br. gli _.... 2 36
"apple, 2 br. sii. _... 2
rapols, 2%, i 3 20
rape. 2 cre. . 65
2
Pineapple, 10 crushed 12 00
Pears, No. 2 :
Pears, No. 2%
Raspberries, No. 2 blk : 25
Kaspb’s. Red, No. 10 11 50
Raspb’s Black,
re 15 00
Rhubarb, No. 10 _____ 4 75
Strawberries, No. 2 __ 3 25
Strawb’s, No. 10 -... 11 00
er an eee ee
CANNED FiSH
Clam Ch’der, 10% oz. ;: -
sam Ch. No 2
Slams, Minced, ‘No. /- 2 25
Finnan Haddie, 10 oz. 3 80
Clam Bouillon, 7 oz.. 3
Chicken Haddie, No. 13
Fish Makes amell 1
Cod Fish Cake, 10 oz. 1
Cove Oysters, 5 oz. _ 1
Lobster, No. \%, Star 2
Shrimp, 1, wet 3
Sard’s, % Oil, Key .. ae 8
Sard’s, % Oil, Key __ 5 75
Sardines. % Oil, k’less 5 25
Salmon, Red Alaska 3 25
Salmon, Med. Alaska 2 40
Salmon, Pink Alaska 2 25
SRSaankSs
Sardines, Im. \, ea. 10@28
Sardines, Im., %, ea. 25
Sardines, Cal. -- 1 35@2 25
Tuna, %, Curtis , doz. 4 00
Tuna, %s, Curtis, dos. 3 20
Tuna, % Blue Fin __ 2 26
Tuna, 1s, Curtis, doz. 7 00
CANNED MEAT
Bacon, Med. Beechnut 2 70
Bacon, Lge. Beechnut 4 50
Beef, No 1, Corned __ 3 10
Beef, No. 1, Roast ____ 3 10
Beef, No. 2%, Qua., sli 1 66
Beef. 3% oz. _ sli. 2 15
Beef, 5 oz., Am Sliced 2 90
Beef, No. 1, B'nut, sli. 4 50
Beefsteak & Onions, s 3 70
Chili Con Ca., 1s __ 1 86
Deviled Ham, %s ... 3 20
Deviled Ham, %s .. 3 60
Hamburg Steak &
Onions, No, 1 1... 3 15
Potted Beef, 4 oz. ... 1 19
Potted Meat, % Libby 52
Potted Meat, % i
Potted Meat, 1% Qua. 90
Potted Ham, Gen. %4 1 45
Vienna Saus., No. % 1 45
Vienna Sausage, Qua 95
Veal Loaf, Medium __ 2 26
Baked Beans
Camppels 0. 1 16
Quaker, 18 oz. —...._.. 1 05
Fremont, No. 2 -._-_. 1.26
snider, NO. 1 2 8 oe
euider, MNO. 2 1 25
Van Camp, small _... 90
Van Camp, med. _... 1 16
CANNED VEGETABLES.
Asparagus.
No. 1, Green tips _. 3 76
No. 2%, Large Green 4 60
W. Beans, cut 2 1 oe 25
W. Beans. Le Seas 8 00
Green Beans, 2s 1 “— od
Green Beans, gg ei
L. Beans, 2 gr. 13603 $s
Lima Beans, 2s,Soaked : 25
ned. iid, NO. 2 2 1 25
Beets, No. 2, wh. 1 75@2 40
Beets, No. 2, cut 1 45@2 35
Corn, No. 2, stan. -. 1 16
Corn, Ex. stan. No. 2
Corn, No, 2, Fan. 1 80
Corn, No. 10 _.
mominy, No. 3... 1 10
Okra, No. 2, whole .. 2 15
Okra, No. 2, cut .... 1 765
Mushrooms, Hotels _. 32
Mushrooms, Choice, 8 oz. 35
Mushrooms, Sur 50
Feas, No. 2. B. J. .... 1 36
Peas, No. 2, Sift,
eum 2.
Peas, No. 2, Ex. Sift.
= fs. 2 ay
Peas, Ex. Fine, French 26
Pumpkin, No. 3 1 60@1 75
Pumpkin, No. 10 5 re 50
Pimentos, %, each 2
Pimentoes, %, each __ 27
Sw’t Potatoes, No. 2% 1 75
Sauerkraut, No.3 1 45@1 76
Succotash, No. 2 1 65@8 60
Succotash, No. 2, glass 3 80
Spinach, No. 1 ___.. 1 36
Spnach, No. 2.. 1 60@1 90
Spinach, No. 3_. 2 26@2 60
Spinach, No. 10_ 6 50@7 00
Tomatoes, No. 2 --_-- 1 60
Tomatoes, No. 3 --.. 2 25
Tomatoes, No. 10 -... 7 80
Bar Goods
Mich. S Ca., 34, Sc 16
Pal O Mine, 24, 5c .... 76
Malty Milkies, 24, Sc .. =
Lemon Rolls --...-.. oo
Tra Lav, 24, 60 .. =
No-Nat. 24..6¢ .._..__ 76
CATSUP.,
Beech-Nut, small —__. 1 65
Lily of Valley, 14 oz... 2 26
Lily of Valiey, % pint 1 65
Sniders, 8 oz. .......... 65
Sniders, 16 oz. -..... 2 35
Quaker, 8 oz, ___..... 1 30
Quaker, 10 oz. —....__ : 45
Quaker, 14 oz. ____.._ 1 90
Quaker, Gallon Glass 12 50
Quaker, Gallon Tin —. 8 60
CHILI SAUCE
Snider, 16 oz. —......- 3 30
Snider, 8 oz. _........ 2 30
Lilly Valley, 8 oz. .. 3 35
Lilly Valley. 14 os. .. 3 26
OYSTER COCKTAIL.
Sniders, 16 ox. _....... 3
Sniders, 8 os. _...... 3 30
CHEESE.
Roguefort _...._ 45
small items 1 65
Kraft, American -. 1 66
Chili, small tins _. 1 66
Pimento, small tins 1 65
Roquefort, sm. tins 2 35
Camembert, sm. tins 3 26
Wisconsin Daisy —-____ 25
Wisconsin Flat —_._.._ 25
New York June -_____ 34
sap Saco 42
Bark oo 33
CHEWING GUM.
Adams Black Jack -... 65
Adams Sen Sen __...._. 665
Beeman’s Pepsin ...... 66
Beechnut Wintergreen. .
Beechnut Peppermint -
Beechnut Spéarmint ...
Doublemint -........... 65
Peppermint, Wrigleys _. 65
Spearmint, Wregileys .. 65
Juicy Fruit ........-... 66
Wrigley’s P-K —...--.. 65
PM nn a
eens 2 a
Droste’s Dutch, 1 Ib... 8 54
Droste’s Dutch, % Ib. 4 59
Droste’s Dutch, % Ib. 2 36
Droste’s Dutch, 5 Ib. 60
Chocolate Apples _... 4 50
Pastelles, No. nde OO
Pastelles, % Ib. —__-- 6 60
ins De Cafe _.... 00
3
Droste’s Bars, 1 doz. 2 00
Delft Pastelles 2
1 lb. Rose Tin Bon
Bons a
1 ox. aa Tin Bon
Bons
13 ez. Creme De Cara-
ee 13 20
12 oz. Rosgaces -__....10 80
% lb. Rosaces _..... 7 80
% lb. Pastelies __--.. 3 40
Langues De Chats .. 4 80
CHOCOLATE.
Baker, Caracas, %s -_-. 37
Baker, Caracas, %s _... 35
CLOTHES LINE.
Hemp, 50 ft. _.__ 2 00@2 25
Twisted Cotton,
ee 2 3 50@4 00
Braided, 60 ft. _.__. 2 25
Sash Cord .... 3 50@4 00
COFFEE ROASTED
Worden Grocer Co.
1 ib. Package
MmenOne 36
ier 26
Oe i ae
MOOTOW 4 39
— 10u8e .. -
Gene CID ccoc core iam Oe
Ncc.aughlin’s Kept-Fresh
Brands
Gro. Co.
Lighthouse, 1 lb. tins_. 49
Nat.
Pathfinder, 1 Ib. tins_. 45
Table Talk, 1 lb. cart. 43
Square Deal, 1 lb. car. 39%
Above brands are packed
in both 30 and 50 lb. cases.
Coffee Extracts
M. x on —
Frank’s ae
Hummel’s do 1 Ib 10%
CONDENSED MILK
Leader, 4 doz. ~ ---- 7 00
Eagle, 4 doz.
MILK COMPOUND
Hebe, Tall, 4 doz. .. 4 50
Hebe, Baby, 8 do. .. 4 48
Carolene, Tall, 4 dos. 3 80
Carolene, Baby ioe 3 50
EVAPORATED MILK
Quaker, Tall, 4 doz. 25
Quaker, Baby, 8 doz. 15
Quaker, Gallon, % doz. 25
Carnation, Tall, 4 doz. 70
Carnation, Baby, 8 dz. 4 60
Oatman’s Dundee, Tall
Oatman’s D’dee, Baby
Every Day, Tall __---
Every Day, Baby ----
Pet; Tay oo
Pet. Baby. 8 oz.
mBordens Tall oo
Borden’s Baby ----__--
ohm he ie phe be Bm pe phe oe ee
a
Qo
CIGARS
G. J. Johnson's Brand
G. J, Johnson Cigar,
ic ae Oe
Worden Grocer Co, co
Airedale — 35 00
Havana Sweets -... 35 00
Hemeter Champion -. 37 50
Canadian Club -..... - =
Robe Emmett —----.
Tom Moore Monarch 16 00
Webster Cadillac _... 75 00
Webster Astor Foil. 75 00
Webster Knickbocker 95 00
Webster Albany Foil 95 00
Bering Apollos -.--
Bering Palmitas . 118 06
Bering Diplomatica 115 00
Bering Delioses __.. 136 00
Bering Favorita _... 138 66
Bering Albas -_.... 150 00
CONFECTIONERY
Stick Candy Pails
Stasdara 16
Pure Sugar Sticks 600s 4 00
Big Stick, 20 Ib. case 18
Mixed Candy
Kindergarten — --.--_--- 17
1peger oo 13
~ i. Oo 12
French Creams ------- 15
Faria Creams —-.-.... 16
Grocers 2. —.
Fancy Chocolates
5 Ib. Boxes
Bittersweets, Ass’ted 1 75
Choe Marshmallow Dp 1 60
Milk Chocolate A A -
Nibble Sticks -_-----
Chocolate Nut Rolls — 4 8
Magnolia Choc -.----. 1 26
Bon Ton Choc, ------- : 50
Gum Drops Pails
Ange ... — 2s
Champion Gums .-.----- 16
Challenge Gums --..... 14
Superior, Boxes ------ aes
Lozenges Pails
A. A. Pep. Lozenges 15
A. A. Pink Lozenges 15
A. A. Choc. Lozenges 15
Motto Hearts -..--.
Malted Milk Lozenges 21
Hard Goods
Lemon Drops ---.---- os ae
O. F. Horehound dps. .. 18
Anise Squares 18
Peanut Squares --.-.. ao At
Horehound Tablets _... 18
Cough Drops Bxs
Putnam s ..._._...... 1 35
Smith Bros. __------ — so
Package Goods
Creamery Marshmallows
4 oz. pkg., 12s, cart. 85
4 oz. pkg., 48s, case 3 40
Specialties
Pineapple Fudge 19
Italian Bon Bons -.... 17
Banquet Cream Mints. 25
Silver King M.Maliows 1 15
Handy Packages, 12-10c 80
COUPON BOOKS
80 Economic grade 8 60
100 Bconomic grade 4 60
508 Economic grade 8@ ¢¢
1000 Economic grade 37 6@
Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.
CREAM OF TARTAR
© lb, boxes 43
DRIED FRUITS
Apples
N Y. Fey., 50 lb. box 16%
N. Y. Fey., 14 os. pkg. 16
Apricots
FEyaporated, Choice ____ 22
Evaporated, Fancy -.__ 29
Evaporated, Siabe = 18
Citroen
£0 3. Dow 40
Currants
Jackages, 14 oz. _..... 20
Greek, Bulk, Ik. __.___ 20
Dates
Dromedary, 36s ______ 6 75
Peaches
Evap. Choice —_________
Evap. Ex. Fancy, P.P. 16
Peel
Lemon, American _____ 30
Orange, American _____ 30
Raisins
seeded, bulk 09
Thompson's s’dles blk 07%
Thompson's seedless,
29 Ofe 2) aE a
Seeded, 15 oz. _______
California Prunes
60@70, 25 lb. boxes__@10
50@60, 25 Ib. boxes_. @11>
40@50, 25 lb. boxes._@12
30@40, 25 lb. boxes__@13
20430, 25 lb. boxes__@16
18@24, 25 Ib. boxes__@18
Hominy
100 lb. sacks — 8 6&0
Macaroni
Mueller’s Brands
9 oz. package, per dos. 1
9 oz. package, per case 3 66
Pearl,
Bulk Geede
Elbow, 20 lb. -.....__..
Egg Noodle, 10 lbs. —. te
Pearl Barley
Chester ooo 4 26
9000, 7 60
Barley Grits -......... § @
Sa
East India
Tapioca
Pearl, 100 Ib. sacks .. 09
Minute, 8 oz., 3 dos. 4 Vo
Dromedary Instant .. 8 50
FLAVORING EXTRACTS
JENNINGS’
PURE
FLAVORING
EXTRACT
Vanilla and
Lemon
Same Price
1 Ox: .. 3 25
1% oz. .. 1 80
2% oz. -. 3 06
3% oz. __ 4 20
2 Og. .. 2 75
4 OZ, 2. : 00
8 oz. 9 00
16 oz. __ 15 00
3% os.
-mersealed
At It 66 Years.
Jiffy Punch
3 doz. Carton ..._____ 2 25
Assorted flavors.
FLOUR
Vv. C. Milling Co. Brands
idly White ... 8 30
Harvest Queen —____ - 7 50
Yes Ma’am Graham,
O08 2 20
FRUIT CANS
F. O. B. Grand Rapids
Maeon
Belt pint ..... ww 8 Oe
One pint —_... 776
One quart ._.......... 9 10
Half gallon __....._.18 18
ideal Glass Tep.
Half pint
Oné pint 2.) i ee
One quart __.._. condey a
Half gallon _....m. 15 @
OS ee et
stain ac
aoe
July 17, 1929
MICHIGAN TRADESMAN
OLATHE ISO-VIS MOTO -
Jell-O, 3 doz. -_._.-. 2 85 1 none Sausages SALT :
ion tan ro n tron Barrels Bologna _ 18 Snowboy, 12 Large __ 2 65 T
Plymouth, White -._ 1 56 Eight (oo nm ie 18 Colonial, 24, 2 lb. ---. 95 Speedee, 3 doz. ------ 7 20 J a
Quaker, 3 doz. ________ 2 25 oe SS, 771 Frankfort _---------- 21 Colonial, 36-14% ----- 125 Sunbrite, 50s —-----_- 210 Mediur —
Ex a OER SST AUT ha oa IW.1 Pork ae 31 Colonial, lIodized, 24-2 2 00 Wyandotte. S 4 76 Choice . es 35@35
SMLEY AND is 7 a Med. No. 1 Bbls. __ » Wyandot Deterg’s, 24s 275 Fe fe on 37@52
oer ada PRESERVES 7.1 Tongue. J a 19 Maa Wo 1 166 th bk 2 85 , 24s 2 75 Raney fe 52@61
. . pails __.-3 30 e, Jellied __---- 35 Boe Une . bk. 95 SPICE Not Nible oe
= 30 Ib. pails 1 75 a e Headcheese ---_--_-_- 18 on aac < - 95 Whele § Oa i th pee Sia 7
ure, 6 oz., Asst, doz. 90 : a Gunpowder
Pure Pres., 16 oz., dz 2 40 rine age morlag es — ~ 8 Cloves, dansibar ae pm _ einai 40
’ +» @ac 5 Ca i sel EE r Benes
JELLY GLASSES ol. omer Cae i i aim Gee & oe tee 23 a *
8 on, per dos. a6 Iron Barrels oe Cer. 14-16 lb. @31 Block, 50 Ib. _--___-- 40 Ginger, Af - S., doz. @40 Peko, Se
—— aa. las Baker Salt, 280 Ib. bbl. 410 Ginger. a oe a a 0
OLEOMARGARINE Madi 65.1 Ham en —--~~ @3l 24, 10 lb., per bale ____ 2 46 Mace, Penang ________ O25 English Breakf
Se . dried beef 35, 4 Ib., per bale ____ 2 6@ Mixed, N [oo 1.39 Congou, Medi =
Van Westanbrugge Brands Special heavy —------- 65.1 clone Hone 46 50, 3 Ib. per bale _-_ 2.85 Mixed. os. ae @32 Congou, Choice -_-- 35938
Extra heavy, oc 1 Prenic ee a -- @171% oo bags, Table __ 42 Nutmegs, 70@90 - Sa Congou, Fancy ____ 42 ‘3
cane ° ick N | 1.1160 oo
Tien on o. . Hams da Lal 20 @25 a smoary. Smoked, ee 10 _. @59 olong
Finol, 4 oz. cans, dos. 1 50 tolled Hams @45 t eo---------- 4 50 » Black -____. @4¢ Medium -______
Finol. & , . Minced Hams P ie _<
‘inol, 8 oz. cans, doz. 230 Bacon 4/6 C -- -- @21 ure Ground in Bulk fancy 45
Parowax, 100 Ib, ____ 8.3 : ert. __ 24 @34 Allspice, Jamaica CY ----------------- 50
_ Parowax, 40, 1 Ib. -- 8.55 Chive, aarp oe TWIN
Parowax, 20, 1 Ib 8 Cassi oo aa 3S :
; gs issia. Canton ____.. @2g otto™ 3 ply con
Beet oon Cokin aan = (ottet. 2 iy Po aa :
ar —aee Aan yr = -———<—=—
- Boneless. rump 28 00@38 00 Mace, Penang eS” UCU 18
jn ' a Pepper, Black ________ @55 i MEGAN
j Stic @55 one 40 Grain 23
Wilson & Co.’s Brands i era Beef alr ores vae |. Ose White wie 80 grain__ 25
“ Oleo iM) Petes Cat 2 x Soe: Cayenne @37 wie = Sratn.. 19
oe... oe a aprika, Spanish ____ y ICKING
. = ——— ee " Seas OS Re ee. 80
Special Roll ___--.---_ 19 ca Chili ince No. 2! i gross __._ 1 25
S . c : ’ TOSS
om RICE Celery Salt, 3 oz. ____ ’ os No. 3, per aes 7 oe
MATCHES ae Fancy Blue Rose : Sage, 2 oz. $0 -Beerless Rolls, per dor * =
Swan, 144 __----__-- 4 20 Waney Heat a7 Onton Salt is noo No.2, dos. 60
Diamond, 144 box co 5 00 Ee a. a Saas 1 35 pecrenes, No. da Ds
Searchlight, 144 box-. 5 00 Semdac, 12 at aor Kitcher bees ~— 28 — ee 7
Ohio Red Label, 144 bx 4 20 . at. cans 5 00 a me 14 ti a woo “
pie pe Tip, 144 box 4 75 yh case lots ___-__ 2 30 Woe to ------- 20 OE NWARE
° cE aK ,
ae. ged rr - le ; ss PICKLES RUSKS odized, 24, 2 Ibs. _-. 2 48 Savory, 1 a ne a Bushels, sareee tena
*Reliable, 144 __----- 3 50 Medium Sour ‘Dutch Tea Rusk Co BORAX Thyme, 1 oz, -__--__- 90 Bare, nandles __-.._ 1 78
“Sederal, Li ee 450 5 gallon, 400 count - 475 36 ron Brand. | umeric, 2% oz. ___ 90 eee: were band,
ree with Ten. v0 rolls, per case Twent ' a 3
18 rolls, ---- 4 25 y Mule Team STA Market, drop handle_ -
‘das icin . oo : a rolls, ai oa nee : e 24, 1 Ib. packages -. 3 25 san radii single kandi 5
Quaker, 5 gro. case--_ 425 5 Gallon, 750 _______. 9 - 18 pipe per case __ 1 70 a 10 oz. packages -- 435 Kingsford, 40 tbs. 11 Splint. 1 oo 1 6b
eae en onnaas cient | % Tb: packages 400 {omdered, bags ~~ PEG Spline, «s). anaaa ce
NUTS—Whole Dill Pickles » Per case __ 5 00 Clan Yt 1 lb. pkgs. 3 69 Splint, small ___-_--- é 60
Almonds, Tarragona. 25 Gal. 40 to Lin, doz. -- 9 60 Quaker aaausee > Churns :
Brasil. ae eee 24 No. 2% Tins _-.---- . 2 26 / SALERATUS SOAP R, 40-8 07% +#«Barrel, 5 a a
— es 25 32 oz. Glass Picked_- 2 rm and Ham Am. Famil Secret te cai __ 2 40
— — ae a 32 oz. Glass Thrown 2 30 iS ey Crystal Vi a ‘ 20 Argo, 48 — a to © gal. es i 7
eanuts, Vir. Roasted 11% Dill Pickles Bulk Big Jack, 60s ______ ~~ 475 Argo, 12, 1 Ib. pkgs. 3 60 oa
Peanute, Jumbo, std. 14 cin ee 2 SAL SODA Bt ho eee ee Ae es em 22 fhe PE ides
paces. Btar 8 22 no oe 9 25 Flake White, 19 box 420 Silver Gle Ib. pkgs. __2 97 at. Galvanized ____ 2 50
ecans, Jumbo ------ 40 45 Ct ee Granulated Grdma Wh N 7 oem 4%. In 12 at. Galvani
S Gal ie 19 50 ed, 60 Ibs. es. 1 35 ite Na. 10s 3 Elasti -~- 11% zed _... 2 18
Pecans, Mammoth -- 50 - Granuintad ago a ee ne, 100 box sf Te oe om ES ae Ay Galvanized
wus cal. es Co Y% Ib. bop Fairy, 160. box 4 = Ean 48-1 ame fe tc oe Gal. Ir. Bon
Hickory -.___-_-_-__.__ 07 PIPES ae 0 ine Olive, 144 box 10 50 : = ..___.. 06 at. Tin Dairy ____ 4 00
‘ob, 3 doz. va, 100 j Tr
cis aie doz. in bx. 1 00@1 20 ce ie po ————— ‘* avnue i} Mouse woes a
acy, Ho 1 14 PLAYING CARDS Middtes Ho mi. = Hs ee, a - Mouse, wood. § holes 19
Shelled Battle Axe, per doz. 265 Tablets, % Ib. ‘Pure .. : erenmeent, tee tax . & te Bine wn Ne. G1 dz. 3 a1 Rat! Co --1 00
Almonds ------------ 10 aoe per doz. ---- 2 25 doe “T ion Grandpa Tar, 50 sm. 3 10 a ao No, 0. 3714 sc Spring —_______ 1 00
Peanuts, Spanish, ue Ribbon, per doz. 4 25 Wood boxes, Pure 30% Grandpa Tar, 50 lige. 3 50 Red fo. aa 1% 2 05,; ‘ se, a oe 80
125 Ib. bags -.----- ds POTASH Wide Cel Quaker Hardwater Hed Kare, No lo 1 coil (aree Gate baie
Filberte ——------------ 32 Babbitt’s. 2 dos ‘ao 11% Cocoa, 72s, bo sd 4 01) Medi oe a
Pecans Salted -------- 80 Se Fal ’ xX _.-. 2 86 teilt. Mant as tum Galvanized __ 7 75
Groce Mexcharian 50 HERRING ee Tar, 100 bx 490 Orange ae ple Flavor Small Galvanized _ _. 6 75
FRESH MEATS Holland rilby Soap, 100, 10¢ 725 Orange. No. 5°1 dor’ a 4 Washboards
MINCE MEAT Beet Mixed, K Herring —oss4 te 06060”™CUC”UCU TS fo ae oe
xed, Ke . ass, Si a
None Such, 4 dos. --- 6 47 1, Steers & Heif 95 Mixed oO Perlay 110 Williams Mug, per dos. 48 Maple and Cane Glass, pr ee ‘>
Quaker, 3 doz. case -- 3 50 Good St'rs & H’f 1544@23 Mixed. bbl Ss. -- 8 75 Kanuck, per gal. ____ 1 50 Double Peerless _____ 3 $0
Libby, Kegs, wet, Ib. 22 Med. Steers & Heif. _- 21 mi . A oes 16 50 CLEANSERS Kanuck, 5 gal. can _.. 6 50 Sinaia Peas 50
Gm en abet Kon 1 20 . TT Netthees Ganga 5 50
OLIVES 7 Milkers, half bbls 97 Maple Universal : .
4 oz. Jar, Plain, doz. 1 35 eal Milkers, b a ie tiga a “5 yq ,, _Wood Bowls
10 oz. Jar, Plain, doz. 9 35 Top ee 24 KE KK ei a cn 18 50 Welchs, ea 2 S 13 in. wetien er
14 oz. Jar, Plain, doz. 4 Be NN ce eter ete 22 8 1 ees ae 19 50 " itt foe °s
Pint Jars, Plain, doz, 3 25 Medium -------------- 20 oe 1 40 one ort 17 i, Batter ca
Quart Jars, Plain, doz. 6 00 Cut Lunch ____- 1 50 arasie 19 in. Butter ____-_ 5 00
1 Gal. Glass Jugs, Pla. 2 10 Lamb Boned. 10 lb hones . Pints, 2 doz. 6_75 WR al sg a5 ot
5 Gal. Kegs, each .-.- 8 50 Spring Lamb oe Quarts, 1 doz. _ es i ee en
Sie os. Jar, Stuff., doz. 135 Sood cia 32 Half Gallons, 1 doz. — 11 75 Fibre, Manila, white 05%
6 oz. Jar, Stuffed, doz. 2 35 Monin a 29 Gallons. % doz. ___ 11 30 No = Bipre 0614
9% oz. Jar, Stuff., doz. 3 15 aoe ee ee = Lake Herring L Butchers DF es 06 -
[a eee see etc lhlUmlUmCmCUCUCUCUCUCUU e % bbl., 100 Ibs. _...__ 6 L SAREE SAUGES mee Spans 06%
oe ea & Perrin, lar STa Stripe ee i,
PARIS GREEN Mutten i & Perrin, ae : 3s _ YEAST CAKE aie
Cone 17 Mackerel no wa 1 60 Magic, 3 doz. ____-_.. 2 70
Medium a 16 Tubs, 60 oval Mint 2 40 Sunlight, 3 doz
a. 13 ek 10 —— fy. fat 5 75 aa fon 4 26 ae 1% das 7 2
— . . Fancy fat 1 75 Sho You, 9 oz, doz, 225 Yeast Foam, 3 dos. —-
E ’ “ 5 , dos. __ 3 70
Pork i... 315 oe
Licht hoes : Caner Son oo 15 YEAST—COM
Howey i hogs .-______ is Med Plan Fish 80 ee a 3 30 Fleischmann, oo an
envy hoes __________ 1h . Fancy, 100 Ib. 13 00 can cases, $4.80 per case Ae
Loin, med. —_._. .
Butts Se Ft WASHING POWDERS i
Ss oulders -------------- 19 SHOE BLACKEN Bon Ami Pd, 18s morsteasonun, |
a a ING apa , 18s, box 1 90 ARCAN Sryce Saaanen
Neck bones -------——- ag 2,1, 1, Paste, doz. _. 1 35 ae oe et ee 75)
rimmings —_----------- 8 E. Z. Combination, ds. 135 Giimaline, 4 doz. _-_- 85
imme 4 290 Climaline, 4 doz. ---. 4 20 I
oo PROVISIONS Mian toe ae Seno 1M. bo _--- 3 50 TALIAN SPAGHETTI D
Bel Car-Mo Brand Barreled Pork Shinola, dos. --..-.._ e coon Boom -— ie @_—__ © LOCALPR
24 1 lb. Tins Clear Back 25 00@28 00 ald ee AE oo 2 ae se st
Box. 2 do. is oo Short Cut Clear26 00029 00 oe a ie
: ‘oo ry Salt Meats La France Laun., 4 dz. Products of Van B
xn D S Bellies -_ 18-20@18-19 Sr selec ogg Old Dutch Clean. inie vate ae a Pete sh Ss &
* er re IAN E
reTAOLaUM Peon Ts. Lard — a Liquid, dz. i 10 oe an saci i ; = ae oC a ; Lea oom
rom Tan agon. Pure in tierces aste, dos. 196 Rinso, 24s __--_--- 6 2 Local Prid 28 oz. Bottles _______ 2 25
Red awn uinyt ens 14 50 ib ee etadvance % tome Liquid es i 35 Rub No More, 100, 10 6 12 50¢ Family Pdenens a eS 46
------ . tubs ____advance ’ 1 SAL NOODL
Solite Gasoline ...----- 14 20 ib. pails es % hia a doz. 3 “ ae a 20 Lg. 4 00 Laci bee Bena a Pride ae
: = . h. Spotless St i ° i i
In Iron Barrels : lei emeanes 7. i aikh oe . 48 No. 1 cans --.----- 16 UNC ans
~Tadvance 1. 654 Stove Enamel, dz. 280 Sani Flush, 1 doz. — :* arrose 5 si ‘
Perfection Kerosine -- 13.6 3 Ib. pails -.-.ad tove Enamel, dz. 280 Sani Flush, 1 d i 6 No. 10 cans _-----_- sh BEAN SPROUTS _*
: ~_-advance 1 Vulcanol, N oo ee 15 er oe
Ferfevachine Gasoline 37.1 Compound tierces - ts be ol, No. 5, doz. 95 Sapolio, 3 doz. ------ 3 16 CHINESE > 00 Local Prid wee
Ges Machine Gemtns 19.6 Compound, tubs. 13% St mol, No. 10, doz. 1 36 Soapine, 100, 12 oz. _ 6 40 I | SOV SAUCE Genuine Ghevean’ to
- ovoil, ‘per doz. __.. 300 Snowboy, 100, 10 oz. 400 128 ,ocal Pride Brand 94 Nal San nese Bean
, , “ 2 8 of. Bottles 2 2 25 6 No. pe ---~----. 1 65
0. gene 8 o¢
30 MICHIGAN TRADESMAN July 17, 1929
Proceedings of the Grand Rapids H. J. Wier & Co., Benton Harbor 413.36 Baking Co., Bankrupt No. 3839. The of the best conventions in their history.
Bank ie ee ee eo Co., sg 0 athe opal has oe ee ee wae They surely were a live bunch and
ankruptcy VCourt. isconsin Telephone Co, Milwau. 19/.92 3lair as referee i yankr ty. S a : ee : cane : ae
: E : Geo. H. Wolf, Chicago —... 36.85 bankrupts are residents of lonia, and kept busy EVELY minute with the meet
Grand Rapids. July 5—We have Jal day Park _——— Bank, Milwaukee unknown their occupation is that of bakers. The ings, sight-seeing, banquets and parties.
t. me TAY, - Cc a eee 6. os , ; 3,919 04 000 Is Claimed aS exempt, W < “« i i ‘ . hei baer
The schedule Ss asse $15,681.52 Youngstown, Ohio -_- ---- (3,919 . eo e459 °° ; a ee eh : rates returned to their respective
aan peer shows! assets ' The first siegier, Gust & Co., Mune ‘ie, Ind. 500.00 of $3,641.59. The court has wr.tten for B
1th < ] ieS ) 46a t s
idl: i - < ; 26 funds and upon receipt of same the first homes on Friday with a good report
aks 3 ae m . of Midland Pipe & Supply Co., Chi. 4,026.00 an eager Sy cae ; :
aun > an i. Pitnis ts an Leidecker Toil Co., Marietta, O. 3,800.00 ot wiih Sat ae ts bec eo ee bee
Same , lé e i s , « 3 wiki : ° . ro “4 7 °On OF , 2 , a > sre : hg i
involuntary case. The list of creditors Armstrong Mfg. Co., Waterloo, la. 680.25 © Sinha we ig bc ke cash: tha The Wortham carnival was also here
said bankrupt is as f 1S: July 3. We have to-day received the eee Re Soe ee ; eh Seat o ane :
of said bankrupt is as follows: adjudication tly ds ae schedules in schedules, reference and adjudication in for the week and cleaned up on the
United States Government —- ----$ vig the matter of Ernest W. Kraus, Bankrupt the matter of Louis F. Deitz, Bankrupt surplus which was offered each day
State . cio go Sosa fener No. 3825. The matter has been referred ee . eo , wer para geo and night. With the ideal weather it ,
State o isconsin, Madiso woc4.. cote ao maken : ena 9 Charles B. Ble as referee yank - .f ‘ .
Armstrong Mfg. Co., Waterloo, Ia. 682.50 0 ee eee ee srg otis, ‘The Mnbkiuat ts a wecmient of Was 4 most suocessial stay.
ge if 4 7 Iarkers g ve 4 _ ankrup iS £ “esl 1 oO gh " * is Ce r SOR . hac ee a
Acme Fishing Tool Co., Parkers- as i a shows assets of Muskegon, and his occupation is that The Bowating Club, which was in
burg, W. Va. -- ore ee $10,476.94 eo han rf lal peas ie of a laborer. The schedule shows assets ti t Mackinac Island, sent
. na hi ss 97 = $10,476.94 of which $500 is claimed as “eae et SC ea a ne convention at Mackinac Island, sen
a. ee ire Co., € Me etsy exempt, with liabilities of $15,121.02. The — oS re —. i g ‘ 588.83. ee co ’
Clifferd Anderson, Muskegon Hts. ao ag wil SS a Se ee court has written for funds and upon Friday. They took the boat to Hessel,
ee SS oe oo oF auld banltaot is an doe: re ee oso oa or ee where they were met by over 100 au-
Sauknecht Bros. Muskecon ..... 6200 ‘Siete of Michignn ____-___._____ $16.00 sada tare. cain tomobiles from the Soo, Hessel, Cedar-
Blue Line Transfer Co., Rockford__ 103.85 Louis Schlutt, Baroda --- “eget ck en ke jay reepived the Vule and St. [enace to take the visitors
oe amber Co.. Muskeron 1,428 46 Sophia Kraus, Baroda -__-_______- 520.00 July 5. We have to-day receivec 1€ a Fea nd : es
Brinen en aa Sie cea | 15.09 ‘Kidd, Dater & Price, Benton Har. 2,600.00 schedules, reference and adjudication in to the Soo, w here a banquet was pre-
ci S: iis Co.. Muskegon _. 17.00 ‘Susanne Baye, Baroda _ _.-. 2,200.00 the matter of Marinus < eee. Beekrive pared at the Ojibway Annex (formerly
eae oe . ie o Baroda State Bank, Baroda ______ 500.00 No. 3841. The matter has been referrec ae ay eee ge ee
Becker Bohter Ge Holland : wets Boot & Co., Grand Rapids -.--.-. 150.00 to Charles B. Blair as referee in bank- Park Hotel) after which the principal
Bulfin & a - a wk Hts. 307.89 Armour & Co., South Bend ______ 14.25 ruptey. The bankrupt is a resident of address was given by former Governor
Chics ieocitne Co., Chicago__ 195.00 Baroda Coal & Lumber Co., Baroda 175.00 Kalamazoo, and his oS eas ai is that Chase S. Osborn. John Newhouse,
rs ! fd Moeclqeari x: an Ak Garentsen Kstate, Benton Harbor 40.00 ot a salesman. The schedule shows as- . oe es : ae
5 y raukee 10.4: ' : é singers ‘ .
ee see 4. ike — cas Barensten Candy Co., Benton Har. 35.00 sets of $539.21 of which $75 is claimed as one of our famous ee — on the
2: cei . eMuskezon _. 12.60 Booth & Co., Grand Rapids _____ 150.00 exempt, with liabilities of $449.21. The programme. The visitors viewed the
cee Weidine Co. Muskegon _. 106.09 Bremen Overall Co., Bremen, Ind. 50.27 | court has written for funds vec" os locks and other points of interest. They
er Pee acer Ke ( Butler Bros,, Chicaroe 170.68 receipt of same the first meeting of cred- ie oe ee :
c s ‘ * 4 u ’ 5 . . ~ 7 . re tz » 2 } asse re »
oy = eagae =. vs i o ee . Central Shoe Co., Baroda _..____ itors will be called, note of which will were taken back te Hessel, where the
Aca +p pte eed “oF o555 Corbin & Sons, Chicago be made herein. two boats were waiting to take the
eh parks "Maskeron ________ 136.00 Howard Cranfill Co., So. Bend —_ | & July 5. We have to-day received the delegates ‘back to Mackinac Island.
Dever & Shloegel Lbr. Co, Milw. 12.17 Geo. DeWald Co., Ft. Wayne -___ 327 ) schedules, reference and adjudication in The visitors were loud in their praise
Doells Service Sta., Muskegon - 90.09 J. FB. Besley Milling Co., Plainwell 15.02 the matter of Fred A. Towner, Bankrupt of the entertainment here and left with
Donnelly & Co.. Chicago _—__unknown Peter Mchr.ch & Sons, Kalamazoo 95.00 No, 3842. The bankrupt is a resident of f . ¢
Warl‘s Garage. Milwaukee ____..unknown Emmanuel Missionery College, Muskegon, and his occupation is that of many pleasant memories.
Edwards Lbr. Co. Muskegon Hts. 901.63 Berrien Ruins, oud oemaye cies sens rue 55.00 conducting sheet metal shop. The mat- On Friday the Orangeman celebrat-
Ex uipment Corp., Chicago “unknown L, Fleischer & Sons, eee — 9.00 ter has been referred to Charles B. Blair ot te Bick of ike Hawae eons i"
eek Truck Co., Muskegon _. 95.54 Fleischmann Yeast Co., Chicago -- 18.72 as referee in bankruptcy. The schedule " . eo 7S “
ai eh Ern i. e hcckenne : 30.08 John H. Forler, Niles _-_- --- 900 shows assets of $1,028.67 of which $250 over 5,000 strong. With many fife and
Fe ad Pipe & Supply Co., Chicago 421.38 Goodlin Automotive & Equip. Co., -,-»- is claimed as exempt, with liabilities of drum corps and our city band, their
rNiam Fientie, Muskegon ___- 30.00 South Bend —_- _----=------------ 517.35 $3,332.57. The court has written for parade was one of the longest ever
Coal Go., Muskegon ___- 1,125.43 Goodrich Rubber Co., Chicago ---_ 100.00 funds and upon receipt of same the first : oe oy ? ‘
Fischer, Frederick _-.unknown G00dyear Rubber Co., Chicago -_-- 105.66 meeting of creditors will be called, note held here. They were a jolly bunch
Fredericks Lbr. Co., Muskegon .. 61.07 Kramer & Sons, Michigan City, Ind. 533.73 of which will be made here n. and a good time was had by all.
a of ecg A ett e 29.99 %Imdiana & Michigan Elec. Co., July 5. On this day was held the ad- aol Wika fF sl aakbe f
harles Giles, Muskegon : 0 aga a snob. af : co Jack ilds, formerly salesman for
H. C. Graham Co Milw: aukee ____ 103.85 oe ee ~--~--~- 99.99 journed first meeting of creditors in the : , a é
a i. a 630.60 Lockway Stouck ¢ Paper “Co., Benton ea Matter of Davey & Klooster, Bankrupt the Liggett & Myers Tobacco Co., has
Gr ay ae Box Co., Grayling 156.65 Fa ee a b Golles Go. Ghitan eat No. 3773. The bankrupts were not pres- decided to go into business for him-
shanties San ‘ : , chase & Sanborn Coffee Co. cago 2 r represented. The trustee was pres- ls i ; 1a: A iae at
ra g velopment Co. unknown : : ent or represented. ' . : ‘ yg re de :
sa na Sige og Gr: aa ng 15.00 Edson Moore C 0, Deron a 490.00 ent in person. Creditors were represented self. _He is now building a large danc.
— a's Yell y C ‘ Co WwW. . Chi. 53.00 Interstate Factories, Indianapolis__ 116.18 by Francis L. Williams, attorney. The pavilion on the country road about one
x VS enoy ab 2, . De “s am + . f # ee eo . a ” zl i re an
H: cance ol Ga. Chicaco ” 438.72 ane * otton - tai Janesville__ ee matter then adjourned without date, sub- mile from the city. ‘he new pavilio.
ag . ii i Journal-Era Co., Berrien Springs—- 0d ie >. : nes un ‘
Hanson Hdwe. Co., Grayling - 366.5 M: a Rubl a“ C ' G “s R nia 71 20 ject to further call. will be called The Wilds. It will be,
a RC. Oil Co Grand Rapids ae Marion wupber 0., rane Ape s (1.20 In the matter of the Proudfit Loose Leaf - ‘ : re
; OH Sinan Mix. Co.. Milwaukee $4.51 McCall Pub. Co. New York City. 7.46 (o,, Bankrupt No. 3823. The sale of as- when completed, 70x90 feet. The floor
Hile ng & Sons Co Thiensville 10,00 -praaye Broom Co., Sorin aN SEs Dh - 16.35 sets has been called for Aug. 1, at the will be 40x75 feet. Construction is be-
Aa saa ca : 36.5 Niles Creamery Co., Niles _________ 183.47 remises formerly occupied by the bank- : iia s cee oe
Sawien Co. Mus on 36.94 id€S L : j oa eee. | PeMmIseS a ing rushec qs e 2
. idee wan Co. C — 20.00 Mishaw. Woolen Mills, Mishawaka 73.18 yupt, 12 Logan street, S. W., Grand Rap- ee 1 and it is expected that the
oe Machinery Go. Milwaukee 508.20 Valadium Pub. Co., Benton Harbor | 2.13 ids.’ All the stock, raw material, semi- 9Pening will take place before Sept. 1.
u r Machinery re V “ > Pikes ‘ “hes sree § : of : ; j
Tuntl y Machine Co., Muskeron 116.90. «-J- ae Pearce Co., chevelans oo 200.00 tin shed material, furniture and fixtures, Many reservations have already been
ape : eg ysis <} : easing " 5 - Srie Se P Z Ss Ss v0. 8% achi ary Bs > i > re ay c . . ns
fllinois Bell Tel. Co., Chicago _ 26.20 6 Eittsburgh Erie Saw ¢ Oar Weare 589) Machinery, tools and equipment, together made for the opening. Jack is one of
[ i mmer. Grayling ‘unknown Perfection Biscuit Co., Ft. ayne 50.00 with sundry other items, all used in the 1: : :
pies nh Mie. Sg < Lous. eibr «6 t0e PetruekL Niles 188.00 pusiness of the bankrupt in manufactur- our popular young men and a real
¢ Machine & Supply Co Reid & Murdock Co., Chicago - o ing binders, loose leaf systems, filing hustler, with many friends who wish
a ee ad tock River C } Jt 2sVille 30.0 vere tase. e eit et oag tne : ie fs -
Siar koe ae oe tock River ( otton Co., Janesville aca systems and_ similar devices for office him every success in his new venture.
Kessner Realty Co., Chicago __ 160.70 Selz Shoe Co., Chicago _---------- 490.00 use, appraised at approximately $16,844, 1 es eee Hi ptanea| ag
kk ae Motor Co.. Muskegon _... 44.30 Simon Bros., South Bend --_----_ 22.60 will be sold at the above date and time. _the many triends of Thomas Follis,
Koll oe awe (Co. Milwaukee ann45. EF. &. Santth Co, Chicago ge All interested in such sale should be of Marquette, and a former correspon-
UOC ee ee ceil Se . : se areantile C s en 33.04 sea aia ae ae ao sacs aa :
Kopperrud Co., Milwaukee He So. Bend Mercantile Co., So. Bend 133.00 present at the date and time above stated. dent of the Tradesman, will be pleased
Lange Transfer Co., Muskegon __ R. Seitert & Co., Philadelphia -___ 7.75 In the matter of Herman Knoop, Bank- ba ha ie te as : ee
fart & ae Bouter Pa. Harry Schultz, Baroda -------____ 85.00 yupt No. 3837. The sale of assets has O iearn that le 1s on the job again,
apckar Wool Co. Marietta, ©. Smith Packing Co., Niles —_- - 34.50 been called for July 31, at the premises after being laid up for some time with
Facan Wolundry & Machine Co. Standard Oil Co., Grand Rapids —_ 21.60 formerly occupied by the bankrupt, 54 heart trouble.
—— 7 : 3. Stephenson Underwear Mills, Monroe avenue, N. W., Grand Rapids. J. Raefalle ‘ : J. 1 “4
Sonu Co.. Muskegon : Bouth Bend _______ - 16.50 All the stock in trade, fixtures used in actaile, one of our South side
ee, ees Cs uae 15.00 Symons Bros., Saginaw --~------- 140.00 the bankrupt’s business as a retail jewel- meat merchants, has installed a new
MoAtce & Reteor, ‘Grand Rapids unknown Thrift Hair Net ¢ 0., New York ooo? er will be sold, appraised at approximate- show counter, with refrigerator con-
George McCullom, Muskegon __ 448.438 Twin City Milling Co., St. Joseph_- 23.00 jy $7,321. All interested in such sale anne te i a cece ue as
ste grin Muskegon : 105.19 Van Eenenen Cigar Co., Holland_. 15.00 should be present at the date and time ection. IS a specially built case,
n Home “Dela phone Co. Warner Bros., Chicago - ee 3.12 of sale. : extending the entire length of the mar-
_7____ 30.93 Weisberger Bros., South Bend —_ 25 In the matter of Bert I. Banta, Bank- — ket, and adds much to the fixtures and
Sales Co., Grand Rapids $9.35 Stark Nurseries, Louisiana ---- 353.00 rupt No. 3792. The sale of assets has appearance of the intect
Mi + a Pipe & Supply Co.. Chica. 5,197.11 Alco Co, St Louis _________... 15.08 «been called tor July 23, at the premises . “VPSerance 0 re interior.
Mid Rebuilding & Parts, Musk. 61.58 Plaza Hat Co., St. Louis, Mo. 20.00 formerly occupied by the bankrupt, at The Crisp laundry has let the con-
R. . Mileager, -Muskegon 300.00 Warner Cigar Go., saa Harbor i Leonidas. All the stock of tin-ware, hard- tract for a large addition to the dry
Muskegon Boiler Works, Muskegon 304.46 Way Head Cap Co., St. Louis -_ 20.0 ware, dishes, farm implements, together cleaning department. The : id
Musk eae Bldg. & Material Co., Rice Seed Co., Detro.t. — --.--- 10.00 with all fixtures, furniture and equip- < & De 1€ le new addi-
“pe cos ee So 75.00 Fredonia Seed Co., Freedonia, N.Y. 10.00 ment and one automobile truck, will be tion will be one story high and will be
M oan” : 756 Baroda State Bank, Baroda -- ee sold, all used by the bankrupt in a retail 18x56 feet. It will be built of brick
ta eee fa \ ious Ec 7 sophix 2» : : Dollars to get you more for your store
Taft Gontractine Co. Chicago -... 13.75 his. Bret heport and a and a Items From the Cloverlard of Michi- or plant of any description.
i ao on ee ks 73 “+r for the payment of expenses o
Towner Hdwe. ¢ Oo. Moskeron . 654.80 Saminiarncon — oe gan. ABE DEMBINSKY
7 a . nilieagar™ a a 156.37 July 5. We have to-day received the Sault Ste. Marie, July 16—Last week Auctioneer and Liquidator
uate Building & Mfz. Co. schedules, reference and adjudication in was a great week for conventions here. 734 So. Jefferson Ave., Saginaw, Mich.
i. is Heigl ie” 7.00 the matter of Charles F. Reide and Fred The firemen, numbering over 500 Phone Federal 1944,
Muskeron Ta T. Brockhaus, individually and as_ co- : wv, Buyers inquiring everyday—
Western Union Tel. Co., Muskegon 2 90
Pili Weinstein, Chicago unknown partners doing business as the Ionia spent from Monday until Friday in one SS |
*hilip einstein, 11CE eae s
July 17, 1929
MICHIGAN TRADESMAN
31
How Go-Getting Doubled a Business.
(Continued from page 20)
The grocer of Los Angeles knows
the solidity of the L. A. Gas Co. He
also knows the strength of the Pacific
Gas & Electric Co., the Southern
Pacific and Union Pacific companies.
Everybody knows the strength and
permanence of General Motors—and
we all ride in and use cars in our
pleasure and business.
Of late years we have witnessed the
new phenomenon—multiplication by
division. It seems that the more big
concerns distribute in dividends, the
bigger their earnings become. One
element in this is the boosting they
get from their thousands of stock-
holders. Hence “the public be damned”
has gone. “The public be pleased, the
public be satisfied” is now the moving
And re-
sults are far reaching for good. For
behind all great companies.
instance:
An elderly lady who had regularly
been collecting dividend checks from
the Pennsylvania Railroad for forty
years was recently advised to sell her
stock, taking a profit, and invest in
bonds. “No,” she said, “the Pennsyl-
vania has been so kind in sending me
dividends regularly that I would hate
to do anything to offend them.”
The
Pennsylvania, the greatest railroad sys-
tem in the world, will tell you that it
is not independent of just such good
Independent, did you say?
will as that old lady evinced towards
itself.
entire world, is the proper word.
Paul Findlay.
——_2~-.___
Why Are the Honors Due General
Pershing Withheld?
(Continued from page 11)
Interdependence, covering the
of the services rendered his country
by General Pershing should not cease
until results are obtained. Let all
America hail him as the real hero of
the kaiser’s war. Granting this. why
should he be per nitted to go unrecog-
nized by his fellow citizens?
Hero worship °s sometimes regarded
askance by our American people. vet
the recognition of real heroes is a
thing to be commended. not frowned
upon. Where is General Pershin:z?
Ca'l him into the limelight where he
nav be seen and honored by his fellow
citizens.
The war is over. but that is not sav-
ing there may not be other wars in
which the services of a Pershing wiil
be needed. Doubtless age will prevent
his again going to the front. However,
if peace should last a hundred vears
there will come a time when we shall
need the genius of a man like our
world war leader to take command and
lead the Nation out of the wilderness.
Honor all men. honor the king. A
rather dubious old saving. We have
no king to honor, but what is better a
friend of the people who rose from
the ranks to the command of all the
armies of the United States. Let the
warm regards of a grateful people no
longer be withheld. Old Timer.
Some Early Newspaper Editors of
Grand Rapids.
(Continued from page 15)
T came to know him casually and
rather liked his gennine good nature.
He was somethine of a poet as well as
a newsnaner writer. I met him once
at the Bridve Street House when in
the height of ‘his glorv as a noetaster.
His bov was out on the street selling
his book of poems, a copy of which he
presented to me.
His one newspaper venture was in
the publication of a weekly known as
the Wolverine Cyclone. As I remem-
ber, the venture was short lived, and
some time later Mr. Reynolds dropped
out of the public eye.
Newspaper publishing would oft
times seem to be a precarious under-
taking, at least in Western Michigan.
The Republican party, seeking a morn-
ing political organ, started the Morn-
ing Telegram, which, however, soon
became moribund and was absorbed
by another, the Herald, which had been
set afloat on the sea of journalism by
an erratic chap named Lloyd Frazee.
The Morning Telegram bought the
Herald and thus was the present Grand
Rapids Daily Herald set afloat on the
news and political sea. Papers are like
individuals. Some of them go forward
to a wonderful success, while others,
after floundering about for a brief time,
sink into oblivion.
The old New York Tribune was a
very successful party organ in the
early political davs. It was founded
by Horace Greeley who was Scotch-
Irish by descent and a New Hampshire
Yankee by birth. He was perhaps the
greatest editor who ever sat ina
sanctum. :
The days of great political geniuses
in editorial harness have long since
gone by. We have less bitter partisan-
ship than in the old days when, as I
remember, one editorial writer called
his rival of the opposition a “one-
eyed Bohemian oaf and a_ postage
stamp and woodpile thief.” Rather
personal, vou understand, but the “oaf”
gave him as good as he sent which, no
doubt, proved edifying to the news-
paper readers of that day.
Courtesy in editorship is of our
later times. Hot stuff such as once
blotched the editorial page is no longer
counted as prover or in line with good
management.
Some of Horace Greelev’s diatribes
against his political foes were in line
with the worst billingsgate known, and
vet Mr. Greeley was counted the most
brilliant editorial writer of his day.
We of to-day realize the amenities
and that it is not necessary to call a
man a burglar or an all round scoun-
drel simply because he is a member of
ancther political party.
Our last presidential campaign dem-
onstrated the fact that a man can be a
full fledged partisan and at the same
time be a gentleman. Political abuse
during campaigns for the ascendancy
are less bitter and that speaks well for
the advance made in public morals.
The one time editor of the Times,
Mr. Wheeler. migrated to Missouri and
again entered newspaper work on one
of the larger newspapers of that state,
bevond which we have no. further
knowledge.
I think perhaps Mr. White might
give us more light on the lives of these
early editors and we certainly should
be pleased to hear more from him on
the subject. Old Timer.
Big Food Groupings Visioned by Wall
Street.
That control of the food produc:s
business of the country is being con-
centrated in the hands of a_ small
group of powerful companies through
mergers and acquisitions arranged and
financed here is indicated by recent
according to opinions
expressed in Wall Street.
The
food manufacturers and distributors is
developments,
trend toward consolidation of
emphasized by the recent formation of
Standard Brands, Inc., which linked
the Fleischmann Co., the Royal Bak-
ing Powder Co., and other important
food interests; by the announcement
that the Borden Co. had become an
international organization with the pur-
chase of fifty-two additional companies
scattered throughout the United States,
Canada and Europe, and by further ex-
pansion of the Postum Co., which :s
changing its name to the General Food
Products Co.
It became evident last week that
these three groups are embarked upon
far-reaching enlargement programs.
The Standard Brands Co. has announc-
ed that it expects to acquire Chase &
Sanborn, Co., coffee and tea concern,
and it is known that the organizers
of this merger have in mind the ac-
quisition of several other companies.
Standard
one of the largest food enterprises in
Brands eventually will be
the country. There has been
talk of a consolidation ultimately of
So far
conversations
some
Standard Brands and Postum.
as can be learned no
looking to such a merger have taken
place, but important stockholding in-
terest in the two companies have con-
initiating
that
eventually the two organizations will
sidered the advisability of
negotiations. It is believed
be amalgamated, creating the largest
food enterprise in the world.
Both Postum and Standard Brands
it is predicted in Wall Street will be
engaged for some months in an in-
tense contest. Negotiations are now
being carried on by both companies
for additional The
companies do not actually compete to
properties. two
any great extent, but there is a race
between them for expansion. Standard
Brands and Postum have been men-
tioned recently as possible purchasers
of the Gold Dust Corporation, whicn
has become an important factor in the
food products field. Gold Dust is also
program,
food
carrying out an expansion
having
products
acquired the
American
recently
business of the
Linseed Co.
The Borden Co. has been enlarging
its operations for some years, but 1*3
announcement last fat it hail
purchased control of fifty two ad Ttion-
al companies disclosed for the first
time the full extent of its expansion.
week
The company is now one of the dom-
inant factors in the food products busi-
: : . ..
ness, being engaged mainly in_ thé
dairy and ice cream business.
> -——--——
Retail Food Dealers of Lansing Con-
sidering Organization.
Lansing, July 12—In June. a large
number of food dealers located in Cen-
tral Michigan, including the citv of
Lansing, met in this city for the pur-
pose of considering the forming of a
co-operative wholesale grocer organ-
ization. Much interest and consider-
able enthusiasm was manifested at
this meeting and a very large percent-
age of those present indicated a desire
to see the formation of such a concern
and the bringing about of this result
at the earliest possible date.
The undersigned committee was ap-
pointed to investigate the possibilities
and details for such a co-operative or-
ganization, and have been working for
several weeks on this matter. They
have spent considerable time in the
investigation of similar concerns and
in the matter of taking over a local
wholesale organization.
This committee is now in a position
to present a definite project and are
calling this meeting for the purpose of
having you learn of their progress and
to become a stockholder. or a member
in this co-operative organization, when
formed.
We feel certain that vou realize the
importance of maintaining your pres-
ent position and of the necessity of
strengthening it in face of present day
competition. We urge you to attend, as
we firmly believe that it will be to
vour decided advantage to do so. It is
now felt that this organization can
easily be formed and we urge your
presence at this meeting.
This will be held on Wednesday,
July 17. at 8 aoclock p. m. in the
Chamber of Commerce building, Lan-
sing,
Chas. Affeldt.
John Affeldt, Jr.
Orla H. Bailey.
John Beeman.
Marshall Field, Charlotte.
Chas. EB. Foster.
G. C. Reutter.
BH. Saier.
Guy S. Thorburn, Mason.
Maynard W. Wise.
Oney Sabrosky, Chairman.
—_—_—_--a______
Don’t Sell Plows.
Customer: I want to buy a plow.
Clerk: Fm don't
carry plows.
sorry, sir, but we
Customer: This is a h—ll of a drug
store.
Business Wants Department
Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word fer each subse-
quent continuous insertion. if set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
Inch. Payment with order is required, as
amounts are too small to open accounts.
FOR SALE Grocery located
Muskegon Heights, corner Hoyt and Ma-
son, just off Broadway. Thriving busi-
ness. Reason for selling, ill health. Stock
and fixtures will inventory about $3,000.
Reasonable rent Otto Vanderley, Mus-
kegon Heights, Mich 116
FOR SALE—Grocery stock and buildings
at Muskegon Heights on M-310. dest
residential district. No delivery. Annual
business over $20,000. Wonderful oppor-
tunity. Delivery service and meat de-
partment could be added to advantage
and additional vrrofit. Must be sold to
settle estate Trite for particulars. Ad-
dress No. 117, c/o Michigan Tradesman.
17
stock
FOR RENT — TWO-STORY
BUILDING. Grand
general store in a good town of 1200.
Heart of the corn belt section, no failures.
Bu lding 30x100, two floors, modern dis-
rlay show windows. No general store
in town at present. Come and investi-
rata Chas. Cassell. Sheldon, IY. 118
Fo~ Sale—24 ineh planer and moulding,
MaecComb, 18 in ioirter, wood boring, Mac:
dri'l nress: bard saw, nearly new; Gra
tab’s sowine. Mac: emerv buffer, pullevs,
“~wa"tine "ne: 15 H. PP. Olds sas en-
gine wevnted factory mount. Sell all
tc“ ther *t a bargain. FP. O. Box 21, New
H **-n. Mich. 119
FOR SALE—Store building, residences,
barn, and other buildings, being the plant
used by the late Godfrey Hirzel in the
conduct of live stock and produce busi-
ness at Moorestown, Michigan. Good op-
portunity and location: for continuing
same business or engaging in hardware
and implement business. Would consider
exchanging for city property. Address
enquiries to Fred C. Hirzel, Moorestown,
Michigan. 15
FOR SALE—Well located and well-pay-
ing grocery and bakery on main street.
on U. S. 12 highway, in Sturgis, Mich-
igan. Reason for selling, other business
Address Louis Loetz, Sturgis, Mich. 111
For Sale — Solid oak tables, desks
chairs and other office eauipment. Used
onlv a few months in office of a local
broker. Chean for cash. On display af
our office. Tradesman Comnanvy.
CASH FOR MERCHANDISE
BRICK
opnortunity for a
Will Buy Stocks or Parts of Stocks of
Merchandise, of Groceries, Dry Goods.
Shoes. Rubbers. Furniture, etc.
NO DM. GOVER. Mt. Pleacant. Mich.
I OFFER CASH!
For Retail Stores—Stocks—
Leases—all or Part.
Telegraph—Write—Telephone
L. LEVINSOHN
Saginaw, Mich.
OD (55) vey Ch ae-PA eh ad
Established 1909
32
From the
Metropolis.
Late News Michigan
L. Bartolome, for over seven years
a member of the foreign sales division
of Dodge Brothers and the Chrysler
Corporation, has opened offices at 1525
David Stott building and will special-
ize in Spanish advertising service. Mr.
Bartolome’s knowledge of the Latin
speaking countries peculiarly fits him
for the activities coincident to his new
business departure.
Walter O. Briggs, president of the
Briggs Manufactuting Co., is president
of the new Briggs Bond & Investment
Co., with a paid in capital of $2,000,-
000. James Q. Goudie is vice-president
and general manager. Mr. Briggs is
also president of the Briggs Commer-
cial & Development Co., a director in
the Bank of Michigan, the Guardian
Detroit Bank, and the Detroit and
Security Trust Co., and an officer and
stockholder in other large Detroit cor-
Mr. Goudie is vice-president
and general of the Briggs
Commercial & Development Co., pres-
ident of the Home Mortgage Co., vice-
president of the Michigan Steel Tube
Products Co., and an officer and di-
rector in various other corporations.
The board of directors of the Bank
of Dearborn elected Frank J.
Maurice vice president of the bank.
Mr. Maurice is also vice-president and
director of the Highland Park State
Bank, the Highland Park Trust Co.,
and director of the First State Bank of
porations.
manager
have
Birmingham.
Lewis A. McCreary, one of the sev-
eral notable men connected with the
history of Detroit's most famous old
hotel, the Russell House, died Tuesday
night in Belmont, Mass., at the home
of his son, Lewis S. McCreary. Burial
will be in the Lake View Cemetery at
Cleveland. Mr. McCreary, many
years book-keeper and cashier of the
Russell House, was admitted to part-
nership in the management of the hotel
tor
with William J. Chittenden in 1876.
The firm of Chittenden & McCreary
continued in control until 1895, when
Mr. McCreary Cleveland to
manage the Hotel,
he held until he retired several years
went to
Hollenden a post
ago. The Russell House was opened
in 1857 at Woodward avenue and Cad-
property which had
the old National
illac square on
been occupied by
Hotel.
The retail Detroit will
hold their july Si,
at Tashmoo Park, under the auspices of
the Retail Grocers’ Association of De-
trot A and
races has been arranged and over $2,000
grocers of
annual excursion
programme of games
will be given away in prizes.
Anthony H. Graef, pioneer Detroit
residence, 216
A member of
merchant, died at his
Marlborough, on July 9.
the men’s furnishing
Regner & Graef, Gratiot avenue, the
firm opened a store at 2521
Woodward avenue, later opening other
stores at strategic business centers in
goods firm of
second
the city. Mr. Graef was 45 years old
at the time of his death. Surviving
are his widow Catherine Fisher, five
3yron and
Arlyss,
sons, Earl, Carol, George,
Roger and four daughters,
Celestine, Valerie and Rita.
MICHIGAN TRADESMAN
Pleasing news to the public was the
announcement this week by the Cana-
dian National Railways of the plans
for a $6,000,000 terminal and station
to be built on or near the site of the
present decrepit Grand Trunk station,
at the foot of Brush street, during 1930.
Sir Henry Thornton, president of the
Canadian National Railways, said that
work on the Grand Trunk’s plans for
suburban commuter service to High-
land Park, Royal Oak, Birmingham and
Pontiac will be started just as soon as
the railroad right-of-way from Royal
Oak to Birmingham is shifted to its
new location and that he expects the
service to be in operation next spring.
One of the features of the new termi-
nal will be the discontinuance of the
passenger-train ferries across the De-
troit River. East and westbound pas-
sengers will be taken under the river
through the new pedestrian and vehicle
tunnel now under construction.
The A. Harvey’s Son’s Manufactur-
ing Co. chartered the steamer Put-In-
3ay last week for the “Living Comfort
Crusaders” moonlight trip. The “Liv-
ing Comfort Crusaders” include all
plumbers and plumbing and_ heating
contractors and their friends. Special
entertainment was arranged and an
orchestra retained for dancing.
William Clippert, head of the William
Clippert Brick Manufacturing So.,
Dearborn, died this week at his coun-
try estate at Cherry Beach on the St.
Clair River. Death was due to heart
disease, with which he had been af-
flicted for a year. Mr. Clippert was
born April 19, 1874, the son of Conrad
Clippert, pioneer Detroit brick maker
and the organizer of the present Clip-
pert Brick Co. in Detroit. He had been
a resident of Detroit all his life. He
never married. When a boy, William
was associated with his father in the
brick business. He became a partner
in the Arna Woolen Mills, at Dearbora
and engaged in that business until the
burned and the company dis-
solved. He then established his own
brick plant in Dearborn, which he had
been operating since. He leaves three
Charles F., a fire commis-
ssioner; Dr. Frederick J., and Dr. J,,
C., one sister, Mrs. A. H, Gorenslo,
and several nieces and nephews.
Directors of the Union Joint Stock
Land Bank of Detroit have elected
Ralph H. Booth a the
board. Mr. Booth is president of the
Booth Publishing .Co., and serves as
director of many large industrial and
financial institutions in Detroit.
The tenth, and one of the largest of
its stores, will soon be opened by the
Cunningham Drug Co. in the
building being rushed to completion
on the site of the old Whitney theater
building on Griswold street.
The has leased the
building formerly occupied by the
3uick factory branch at 460 Canfield
avenue, West, between Cass and Sec-
ond boulevard, and will use it to house
the body service shop and service parts
depot formerly located at the com-
pany’s main plant at Clay and Russel
streets. The building has 38,000 square
feet of floor space. The service divi-
sion was moved into temporary quar-
mills
brothers,
member of
new
Murray Corp.
ters last October to make way for
$5,000,000 plant expansion.
Edward A. Broadwell, well known to
the shoe trade, following a short illness,
died this week in the Henry Ford hos-
pital. Mr. Broadwell, represented a
wholesale shoe firm and maintained of-
fices in his own name at 505 Temple
Theater building. Besides his widow,
Lena, he is survived by his brother
W. C. Broadwell; two sons, Harold
A., and Edward T., his daughter, Mrs.
Julia F. Whittingham, and four grand-
children.
Heigh-ho for the Northern lakes and
resorts on a two week jaunt. Two of
Detroit’s veteran travelers, Frank G.
Hutchinson and Edward Mayers, have
paired off for the trip and leave the
din and banditry of Detroit behind
them next week to start on the trip of
rest and recuperation following a stren-
uous twelve month selling year.
A new senvice station building was
opened last week by the Graham-Paige
Co., of Michigan, at Endicott street
and Woodward avenue. J. M. O’Dea,
general manager, and Lansing W.
Thoms, sales manager, were hosts at
a luncheon’ served to more than 100
dealers and factory executives, includ-
ing J. B. Graham, president of the
Graham-Paige Motors Corporation.
Sky Specialties Corporation has been
organized to make the Heywood starter
for airplanes, it was announced to-day.
The company has been organized by
Charles B. Bohn and others who re-
cently purchased the Heywood Starter
Co. It is planned to expand the com-
pany to include other airplane acces-
sories. Arthur L. Cash, formerly pres-
ident and general manager of North-
way Motors, a subsidiary of General
Motors Corporation, is president of the
corporation. Directors are Mr. Bohn,
S. D. Den Uyl, secretary of the Bohn
Aluminum & Brass Corporation; Fred
L. Riggin, secretary of the Mueller
Brass Works; William B. Stout, pres-
ident, and Stanley E. Knauss, vice-
president of the Stout Air Services,
Inc.; Edward F. Roberts, vice-pres-
ident in charge of production, Packard
Motor Car Co.; John Cowan, Jr., at-
torney, and S. L. McKay, capitalist.
The Miller-Judd Co., Michigan dis-
tributors of Nash automobiles, has an-
nounced the construction of a new
sales and service building at the south-
west corner of Cass and Ferry avenues.
Work on the new structure will com-
mence immediately, according te
Walter J. Judd, president.
James M. Golding.
—__22>—___
Cheerfully Published Without Com-
ment.
Morrice, July 15—I have been read-
ing the Michigan Tradesman for the
past three years and have followed
with much interest your battle in be-
half of the independent grocer. Dur-
ing that time I have been buying gro-
ceries from several houses, among
them the Elliott Grocer Co. It has
always been possible to buy quality
brands from the Elliott Co., conse-
quently I was much surprised to read
the item in the July 10 Tradesman,
stating that the stock of the Elliott
Grocer Co. was so depleted and so
largely composed of unsalable mer-
chandise that the R grocers wouldn't
consider the purchase of the Elliott
stock.
July 17, 1929
You were evidently misinformed in
this case and, in justice to a house
noted for fair dealing and quality mer-
chandise, you should refute that state-
ment.
As an impartial champion of the
right, you seem to straddle the fence
apropos the National Grocer Co.'s
treason to the independents. Why not
quit beating about the bush and ad-
vise a boycott of Lighthouse and
Cherry Blossom labels in view of the
recent action of the National Grocer
Co. The National has violated the
faith of the independents and should
be shown little consideration.
The Elliott Grocer Co. has always
been a friend of the independent grocer
and should be given due credit for its
stand, rather than be subjected to un-
fair propaganda, such as you printed
under a Lansing heading © page four.
If you are such a friend to the inde-
pendent—such an unflinching champion
of the right—come out cleanly and
squarely against the house that is using
the independent as a cat’s paw in
creating a demand for private label
goods which will be featured at slash-
ed prices in the National Grocer chain
stores.
In your paper you waged war
against Maxwell House coffee, because
the independents didn’t get a square
deal. Now be consistent and adopt
the same tactics toward all Lighthouse
and Cherry Blossom label goods fea-
tured by the National Grocer Co. You
may lose the National Grocer adver-
tising, but you will gain the respeci
and support of all thinking inde-
pendents in Michigan.
I don’t give a tinker’s damn whether
you print this letter or not. Whether
you are merely a fair-weather friend
of the independent or not should be
reflected in the ensuing issues of your
paper. Either take an out-and-out
stand against the National or else for-
feit the respect and good will of
Tradesman readers.
Ellsworth Davis.
The cheerfully gives
place to the above letter without com-
ment. Its attitude toward the retail
trade for the past forty-six years—and
especially the independent merchant of
the present day—is too well known to
its readers and appreciated by them to
require any defense at our hands.
—_»-22—————
Two Items From Charlevoix.
Charlevoix, July 16—This city now
has a most modern schoolhouse of
which the citizens can be jointly proud.
I had a chance to go through it the
other day and admired the various de-
partments, which are all modern to the
minutest details.
Earl A. Young, the celebrated real
estate man of this town, has a very
enterprising young son, 12 vears ot
age, Andrew Drew Young, whose fu-
ture will be one of the brightest ones
that is before any young man. I here-
with send you a sample of his work
of soliciting advertisements in_ this
town. He issued a set of Charlevoix
the Beautiful blotters, which contain
twenty advertisements of the most
prominent local business firms who
desired to be brought before the pub-
lic, He had 1,000 blotters printed and
is distributing them to the various re-
sort cottages and places where tour-
ists gather and also in the local hotels.
Che result of his solicitation of ad-
vertisements in the work brought him
a nice little sum of spare money, which
he will add to earnings of other work
he has been doing for the past few
years since I have known him. |
promised the-young chap that I would
assist hinr with a little publicity, and
if you feel like printing this letter of
mine, he surely would appreciate it and
will save the Tradesman for future
reference, as he proposes to follow his
father’s steps in the real estate busi-
ness, L. Winternitz.
Tradesman
6
et
We
;
oe
Vacation time is
here
Have you considered the advantages of
an agency account!
We can relieve you of all the routine care
Whether at home or
able to take
of your securities.
away, you will always be
advantage of sudden opportunities in your
investment situation, as your instructions
for sales or transfers will be promptly
executed.
CO O_=59
GRAND RAPIDS TRUST CO.
Grand Rapids, Michigan
Cookie-Cakes
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What to serve
for summer refreshments?
Iced coffee* and dainty English style Beech-Nut Biscuits make
a perfect combination. Chocolate Wafers—Scot Cakes— Butter
Sweets, an interesting variety. Your customers will appreciate the
known excellence of Filiese Beech-Nut foods. Feature and display
this combination as a special for summer entertaining and you
will be assured continued sales during this season of the year.
*Note: The best iced coffee is made by pouring strong,
freshly-made coffee into tall glasses partly filled with
cracked ice, adding more ice if necessary to chill thorough-
ly. Top with whipped cream and serve with powdered sugar.
beech-Nut
FOODS OF FINEST FLAVOR
Dealers
Who Operate Their Own Siores
NATIONALLY ADVERTISED
MONARCH
Food Products
REID, MURDOCH & CO. Chicago
New York - Boston - Pittsburgh - Wilkes Barre - Tampa - Jacksonville
San Francisco - Los Angeles - Phoenix - Kansas City - St. Louis
it Pays to Feature
MONARCH Canned Fruits
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SLOW BUT SURE STARVATION
Dominance of Chain Store Must Necessarily Result in Impoverishment
of the Community.
I have been accused of many things of which I had no knowledge during the time I have con-
ducted the ‘Tradesman, but one accusation has never been laid at my door—that I have an inordi-
nate love for the chain store. I have fought this menace to legitimate merchandising with all the
vigor I could command ever since the viper showed its head. I shall continue to oppose it as long
as I have any breath in my body, not because it has no good features to commend it, but because
the bad features outweigh the good. Under existing conditions it has but one fundamental theory
—to make money for the owner. Such features as service to the public, duty to the community,
and fair treatment to clerks are entirely overlooked by the chain stores in the mad endeavor to
make as much money as possible and get the money so made out of the town in which it is made at
the earliest possible moment. Money made by a legitimate merchant usually finds lodgment in
the local bank and is utilized to assist in meeting the payrolls of local factories, from which it
comes back to the merchant in never ending procession and succession, but no local banker dares
to use the deposits of chain stores in meeting local calls and necessities; because he knows that
such action on his part will force him to either suspend payment or go on a borrowing expedi-
tion day after tomorrow or week after next.
The independent retail dealer sends out of town only sufficient funds to cover his foreign
purchases. The remainder of his bank deposits, which represent the profit he has made in his
store transactions, remain in the bank until invested in a home, devoted to payment on a home
already purchased on time, applied to the purchase of additional home furnishings, needed addi-
tions to his store building, desirable additions to his stock or fixtures or investment in local manu-
facturing enterprises which give employment to home people and thus contribute to the growth
and prosperity of his home town.
The chain store, on the contrary, sends the entire receipts of the store (less rent and wages
paid the store manager and his clerk) to the headquarters of the chain system in Detroit or else-
where, to be immediately transferred to New York, where they are absorbed by high priced
executives and clerks and divided among the greedy stockholders of the organization.
This steady stream of money, constantly flowing out of town every week, NEVER TO
RETURN, must ultimately result in the complete impoverishment of the community. It is a pro-
cess of slow but sure starvation.
This is the strongest indictment ever presented against the chain store—an indictment which
precludes the possibility of a defense, because there can be no defense to a charge of this kind,
based on the logic of events.
This indictment effectually outweighs and overcomes any possible advantage which can be
presented in favor of the chain store, because of its low prices on some lines of goods, alleged uni-
formity in methods and prompt service.
In the light of this disclosure, which no one can successfully contradict or set aside, the con-
sumer who patronizes the chain store, instead of the regular merchant, is effectually destroying
the value of any property he owns in the town in which he lives, placing an embargo on the further
progress of his own community and helping to bring on a period of stagnation in business, real
estate and manufacturing which will ultimately force him to accept less pay for his services and
reduce the level of living he enjoyed under conditions as they existed before the advent of the
chain store.
The decadence of the town, due to lack of employment and the diversion of all available
capital to the headquarters of the chains in Eastern money markets, will cause a depression in farm
products, due to lack of local demand, which will ultimately result in the impoverishment of the
farmer. He can still ship his wheat to Liverpool, but there will be no local market for perishable
products which must be consumed near at home.—E. A. Stowe in Michigan Tradesman.
ALL RIGHTS RESERVED
Tradesman Company, Grand Rapids, furnishes the above in
circular form as follows: 100, $3.75; 500, $7.75; 1.000, $12.75.
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