Le Pe a WZ A AY ic eA On RD) WASH) ee Ae Mae Segoe y | oe S Fea AVES SSG | W oh CRON GE | OEY REN 4) eG CE WARE EL see CES MINES ee KR MS GEE ZZ i BARC ISS Z PUBLISHED WEEKLY ¥ (GNES: 72 TRADESMAN COMPANY, PUBLISHERSR os 6; q LS Ny) * aha ow a (TF ‘ KS iat OS AZ [pam 3 Ss eee aS WY ys oN \ AA LIS = SAOKLE ZS WLIESE LENS Tr EnS STC o g >a SSS LS) a 5 PINS ae Forty-sixth Year GRAND RAPIDS, WEDNESDAY, JULY 17, 1929 BLAINUPR ERAS BES Es AED, > MIO QNDE 8S C5 (RAFEN YS Oh ee y) EN), | VE (NS BEN OS RMS GS ONYONGS <2 ae BL: SO) Rar ar ares a Sea Number 2391 Salute To The Trees Many a tree is found in the wood And every tree for its use is good: Some for the strength of the gnarled root, Some for the sweetness of flower or fruit; Some for shelter against the storm. And some to keep the hearth-stone warm; Some for the roof and some for the beam, And some for a boat to breast the stream. In the wealth of the wood since the world began The trees have offered their gifts to man. But the glory of trees is more than their gifts: "Tis a beautiful wonder of life that lifts, From a wrinkled seed in an earth-bound clod, A eolumn, an arch in the temple of God, A pillar of power, a dome of delight, A shrine of song, and a joy of sight! Their roots are the nurses of rivers in birth; Their leaves are alive with the breath of the earth; They shelter the dwellings of man; and they bend O’er his grave with the look of a loving friend. I have camped in the whispering forest of pines, I have slept in the shadow of olives and vines; In the knees of an oak, at the foot of a palm I have found good rest and slumber’s balm. And now, when the morning gilds the boughs Of the vaulted elm at the door of my house, I open the window and make salute: “God bless thy branches and feed thy root! Thou hast lived before, live after me. Thou ancient, friendly, faithful tree.” Henry Van DyKeE. 1a niin a mente icaamcneipmeea —a The Mill Mutuals Agency Lansing, Michigan Representing the Michigan Millers Mutual Fire Insurance Company (MICHIGAN’S LARGEST MUTUAL) and its associated companies COMBINED ASSETS OF GROUP $62,147,342.79 COMBINED SURPLUS OF GROUP $24,791,128.22 Fire Insurance—All Branches Tornado Automobile Plate Glass 20 to 40% SAVINGS MADE Since Organization q a \ . | a eo s) ‘ , wwe f 1a ie we DN Sey Oe RADESMAN Forty-sixth Year GRAND sane WED NESDAY, JULY 17, 192% Number 2391 MICHIGAN TRADESMAN E. A. Stowe, Editor CUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete i in itself. DEVOTED TO ae beat i interests of ius men, SUBSCRIPTION RATES areas Gil $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 centz each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years | or more old 50 cents. Saeed Renteiabes 2, , 1883, at ie voietice ofGrnd Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 409 Jefferson, E. Relation of Crime and Education. This is the title of an address by Hon. Charles B. Collingwood, Judge of the Thirtieth Judicial district of Michigan, at the commencement exer- cises of the State Normal College at Ypsilanti last month. I was promised a copy of a news- paper containing a report of the address. As it did not arrive I am quoting from memory some of the outstanding pro- nouncements which are of interest to all and never out of date, although I readers have hope many Tradesman already read a report of that address. Judge Collingwood stated that he considered the State Normal College cur most important educational insti- tution, because it trains those whose work is largely with youth. And yet it seemed to him that our State or our legislators had not been as gen- erous with appropriations for af as they had been for the University of Michigan. In its more than seventy- five years of existence it has cost the State only twenty million dollars. He brought this subject before these graduates because it is a matter which concerns everyone and because he want- ed these young people to enlist in the work of character building as of equal or greater importance than teaching the waa branches of study. The tide of crime is steadily rising higher and higher. Our laws—and we are law ridden—our courts, our officers and our penal institutions are unavail- ing to check this tide of crime. In the United States there are 12,000 ynurders a year, 40, 000 highway rob- beries and 30,000 burglaries. Our coun- try leads all others in records of crime. Mexico even falls below in the ratio of murders in proportion to population. European countries show a decreasing ratio, down to 150 a year only for Eng- land. : Ionia and Marquette prisons contain almost twice as many prisoners as they were built to accommodate. For two rs at Ionia they have tried the dor- yea plan, placing from 125 to 200 mitory prisoners in a dormitory. These are incumbators of crime—high schools in crime. The correct plan is single cell blocks. The cost of maintaining our penal in- stitutions far exceeds the cost of edu- cation. Just one of our prisons costs as much as all the schools of the State. (So I understood the speaker). Crime costs the United States sixteen billion dollars a year—not millions but bil- lions. Two per cent. of our population are criminals and yet the 98 per cent. can and must control the 2 per cent. When a person is sick a physician is sent for. He examines the patient and says: “Typhoid fever, four weeks in the hospital.” Does that cure him? No, he must have proper treatment and care and remain until cured. Keep the criminal in prison or elsewhere until he is cured. Judge Collingwood believes that the governor of a state should not have authority to pardon criminals. That power should rest in a pardon board composed of men of no less ability than the Supreme Court of the State. The Commissioner of Pardons of our State has to pass upon 10.000 applica- tions for pardons in one year. No one man can do justice to this task. To the oft-repeated claim that pro- hibition is to blame for the increase in crime, the Judge quoted statistics to disprove the charge. Some waat the saloon back so that the liquor trat- fic will be conducted by law-abiding saloon keepers. ‘There never was a saloon keeper who was not a violator of the law,” declared the Judge. When our State passed a law mak- ing a fourth conviction for crime pun- ishable with life imprisonment, leaving the trial Judge no discretion in the matter, many people expressed sym- pathy for one whose fourth offense was a minor violation of the liquor law. “The man who has been convicted of liquor law violation four times has been guilty four hundred times,” de- clared the speaker. Michigan failed to pass a capital pun- ishment law. What good would it do? With about 400 murders a year in Michigan we secure from twelve to fifteen convictions. Although probation was not men- tioned, the trend of the address was in line with that work — to prevent crime by education, by character build- ing. More and more the courts are coming to look to the physician, the psychiatrist for assistance in dealing with law violators. The psychiatrist is coming into his own.” These teachers to-be were warned that they must differentiate in their treatment of pupils. To try to force the child of low mentality to certain requirements might turn him against society—might make him criminal. E. E. Whitney. The New Costumes of Odd Sizes. Selecting dresses for the woman of either small or large proportions is no longer a serious problem, for great skill and ingenuity are being shown in the efforts to make well and be becoming. The their garments fit choice of made, avoiding materials is carefully stripes and plaids, and the designers have gone so far in present-day styl- termed ing as to put out clothes ” “half sizes. For the stout found that sleeves look creetly joined to some yoke treatment instead of being just “set in” in the regular fashionable sleeves on such dresses are woman it has been best when dis- armhole. The finished with some sort of attractive wrist treatment, such as rows of small but- tons, a dainty fluting or an oddly The necklines of course shoul- shaped cuff. are low, but not too wide from der to shoulder, and the tapering sur- plice effect is preferred. Some frocks have deep vest effects, which are smart. When shoulder bows or jabots are used they are mostly long and not cut off abruptly, and the diagonal finish is much in use. These same designs are used in the short woman’s clothes, | which, in addition, avoid deep bertha collars. Skirts and waistlines are carefully treated, for it is in misuse of these that many women sacrifice height and slenderness. Although the styles for next Fall seem to indicate more fitted lines, the adopt dresses. The an air of advance would swathed hip has been generally ed for large women’s swathed hip is also interpreted in fitted skirts. With toward yokes and used with flared the new. silhouette inclining treatments, the fullness in likely to be and small one-piece the skirts is placed low. naturally Both th woman usually wear their dresses just e large a trifle long, for this gives them adde 1 height. Sleeveless frocks are worn by the small miss when made in light colors or neutral shades, and are smart with sleeveless jackets when the dress is one of the sports models. For evening wear the long even hemlines are becoming, especially when tulle, taffeta and moire, with bodices fitted. skirts with even or un- made of starched lace, The stout woman who is tall wears with very smart effect the new evening dresses coming from Paris. In these the skirts are cut in points and have flares that where. No suggestion or hint is given of belt or waistline, the bodice and skirt cleverly manipulated to give a continuous line, seem to come from no- being which at the same time takes away any appearance of bulk. Stout women are wearing deep-cut backs that taper off into a “V” and avoid anything suggesting roundness in the back. The fronts are often cut If the tall, the cape backs in deep ovals. stout woman is which start well shoulder blades and break effect of the effect, but in such Ma- stout woman’s below the the budging hips, are often used to good e skirt must be instances th long. terials chosen for the dresses include the flat crepes, because of their dull it drapes well and has a remarkable surface; velvet, because clinging effect; and embroidered nets and laces. The new ensembles for Fall seen thus far include many tweeds in small and large patterns, used with fur trimming on cuffs and collars, the cuffs being elaborate. There is a hint skirts, though the designs do fluffy in the they look as if t of flared not look least, nor do been borrow- Plain solid colors—are also hey had | ed from the afternoon models. fabrics—that is, shown with fur trimmings. ee Beware of Three Pilferine Crooks. Bowling Green, Ohio, July 15—I am writing you relative to three crooks who operated in Ohio early this spring and who now, as nearly as I can find out, are operating in Michigan. These people appeared in Bowling Green early this spring and stole mer- chandise aggregating $150 from two stores i The party consists of one woman around 35 years old, we: aring about a size 48 garment, whose schem is to interest the clerks in fitting | while her partners—who are a woman who wears about a 16 garment, about 30 years old; and a sallow complected man about six feet tall and 35 years old—work in the stock and steal while she has the help engaged. Their plan in most cases is to visit the store at the noon hour when part of the help is out to lunch. At the time this happened in Bowl- ing Green I bulletinized all of our but in some wav I either over- looked our store at Caro, Michigan, or etse they lost sight of my description, for on Wdnesday last week the same trio visited our store there and made away with several garments. The man in every case l 1 I Stores, where we have heard of him always has with him a suit case or bag. I know that vour excellent paper has a wide subscription throughout the State of Michigan and I am writing vou in the hope that this will be pub- lished and someone will be successful in picking up this bunch and placing them where they belong. Fred W. a em Eleven New Readers of the Tradesman The following new subscribers Uhiman. have been received during the past week: Charles G. Turner, John J. Grand Rapic Ferguson - Droste - Ferguson Grand Rapids. McKenna, Is. Sani- tarium, Grand Rapids. C. Elfott & Co, Hemlock. F. W. Perry, Saginaw. George Collingwood, Ovid. John M. Grand Rapids. Frank E. John J. C. E. Henry Himes, Elliott, Zeeman, Lansing. Waring & Son, Hoelm, Lansing. Climax. Saginaw. 2 MICHIGAN TRADESMAN July 17, 1929 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Who would think the architect of this department, which is published solely to warn its readers against frauds and cheats, could himself be made the victim of a designing woman? We have to admit that we are not proof against the wiles of women who seek with lies on their lips and de- ception in their hearts. It happened victims this way: A woman called at the office and said she was soliciting subscriptions for a raised letter publication for the blind on the basis of $10 per year. Any ref- erence to the blind has a peculiar ap- peal to me, because I have had several blind friends and relatives. “Is the publication sectarian or de- voted to any hobby or special obses- sion?” I enquired. “No,” replied, “it is solely to she devoted the dissemination of news of special interest to blind people.” Forgetting my often repeated advice to my readers never to pay any money to a stranger, I handed out $10 and directed that the publication be sent to a blind relative. About a week later I received a let- ter from the recipient of my well meant gift, stating that the publication was devoted solely to the propagation of the adventist religion and that he had no particular use for it, because he was a Baptist fundamentalist. I have no quarrel with any religion. They are all good, so far as my knowl- edge goes, but I dislike to see any one —especially a woman—obtain money under false pretenses by deliberately lying to secure so small a sum as $10. Fictitious marking of the number of pages contained in composition books offered for sale by a corporation manu- facturing schoul supplies will be dis- continued, according to a stipulation agreement between that and the Federal Trade The company, at the request of cus- corporation Commission. tomers, placed on composition books legends reading, “140 Special Composi- tion Book” and “144 Special Composi- tion Book,” when the books contained only 120 pages. The words “Knitting” and “Mills” will be deleted from the trade name, of copartners engaged in selling knitted outerwear, according to a stipulation agreement between the Federal Trade Commission and these individuals. The respondents also agreed to discontinue use of the words “Knitting”, “Mills”, “Manufacturers” or either each with the other or with any other word or words in advertising so as to imply “Factory” independently or in connection that the copartners own or operate or factory wherein is knitted or manufactured the products sold by them. control a knitting mill or A corporation selling and distributing foreign and domestic papers to jobbers and manufacturing stationers caused its trade name to be featured in its price list together with the words “Manufacturer and Mill Agent” and the words “This is printed on Cockle Rag Onion-Skin paper, our own man- ufacture” in an advertising circular. The fact was the respondent did not own or operate a mill wherein were fabricated the products sold and dis- tributed by it, but filled orders from products manufactured in mills which it neither owned, operated nor con- trolled. The corporation signed a stipulation with the Federal Trade Commission agreeing to cease and de- sist from these misrepresentations. Copartners manufacturing syrups and concentrates signed a stipulation agree- ment with the Federal Trade Commis- sion to cease and desist from use of “Grape”, “Orange”, “Lemon”, “Lime”, “Peach”, “Banana”, “Strawberry”, or “Cherry” either independently or in connection with other words in ad- vertising to describe their products so as to imply that such are composed of the actual juice or fruit. It was pro- vided that fruit names were used to designate one of the company’s flavors that the name be immediately preceded by the word.“Imitation” print- ed in type equally as conspicuous as that in which the name of the fruit is printed. It was agreed also that if the product be composed in substan- tial part of the actual juice or fruit and the name of the fruit is used to desig- nate the product, such name shall be accompanied by a word or words print- ed in type equally as conspicuous as that which the name of the fruit is printed so as to clearly indicate that the product is not made wholly from the juice or the fruit indicated. if these “Cotton and Wool” and “Warranted Part Wool” were labels attached by a corporation manufacturing infant’s un- derwear to its product, which did not contain wool in sufficient quantitv to be properly represented as “Wool”. The company signed a_ stipulation agreement with the Federal Trade Commission to discontinue use of the word “Wool” as descriptive of its products unless, when the products are manufactured in substantial part of wool and partly of some other ma- terial, and the word “Wool” is used as a brand or label or otherwise de- scriptive of the product, the word “Wool” shall be accompanied by a word or words displayed in type equal- ly as conspicuous as that in which the word “Wool” is dicate clearly that the products are not made wholly of wool. printed so as to in- Although advertised by a corporation engaged in the manufacture of tables as “Badger” Brown Mahogany” and “Badger Brown Walnut.” such tables were not of wood derived from the trees of the mahogany or “Meliaceae” family so as to be properly and ac- curately designated “Mahoganv”, from the tree family scientifically call- ed “Juglandaceae” so as to be properly designated “Walnut”. Signing a stip- ulation with the Federal Trade Com- mission, the corporation agreed to cease and desist from these miserpre- sentations. nor A corporation manufacturing ginger ale has signed a stipulation agreement with the Federal Trade Commission to discontinue advertising its product as “Aged Six Months” unless and un- till such time as this beverage is in truth and in fact aged for the length of time specified. The respondent agreed to discontinue use of the state- ment “Aged Six Months”, or any other statement so as to imply that its prod- uct was and is aged six months, when such is not the truth. ——_» 2. ___ Glimpses on Some Pioneers Who Are Yet Alive. Benjamin F. Sliter learned the print- ing trade while under the employ of A. B. Turner, publisher of the Grand Rapids Eagle, in 1845-8. In later years Sliter became an an attorney at law and a politician. In moments of inspiration he would recite Poe’s “Raven” and “The Bells” vociferously. In the play of “Uncle Tom’s Cabin” he would personate the lawyer, Marks. About 1867 Sliter was elected clerk of the city of Grand Rapids. In the dis- charge of his duties, while calling the roll or reading reports and communica- tions submitted to the council, his loud, sonorous voice might be heard in the streets below. A stranger approached a police patrolman one night while Sliter was calling the roll—Baldwin, srinsmaid, Bryan, Clay, Luce, Mohl, Skinner, Tompkins, Turner and War- rell—and asked, “Is the loud noise I hear sounded by the fog horn at Grand Haven?” “No,” the officer replied, “Ben Sliter is calling the roll of the common council.” Sliter’s daughter married a rich cat- tleman whose name was Strong, from Texas, and went to the ranch of her husband. Two years later the hus- band died and Sliter joined his daugh- ter on the ranch and assisted her in administering the Strong estate. He did not return to Grand Rapids. Boyd Putnam, Willard Brigham, Alva R. Curry, M. H. Ford, Mollie, Velma and Grace Reynolds, Cora Mil- ler, Inez Sexton, Frances FE. Pierce, Grace Kimball and other local aspir- for fame fortune on the musical stage acquired distinction in their chosen professions. Their successes inspired a desire in the minds of a group of high school pupils for the glory and the emoluments that the stage affords. A troupe was or- ganized to study and present to the public the plays of famous authors. Claude Buchanan, Charles Holden, William Alden Smith and John D. McIntyre were the male stars of the actor, ants and dramatic or troupe. Shakespeare was the favorite author of the quartette. Buchanan proposed to play Macheth. At the re- hearsals: “Hear it not. Duncan? "Tis the knell, That summons ye to Heaven Or to Hell.” He would declaim uproarousle and then he would shake the rafters with a roar. “Lav on! Macduff And damned be he Who first cries HOLD E-e-e-nuff,” McIntyre often sat up until midnight gazing at the moon, while reading in deplorable tones Shakespeare’s solilo- quity: “To BEE or not to BEE THAT is the question Whether it is better to bear The ills that we now endure, Or fly to others that we NAUGHT of,” etc. It was said by his co-actors that William Alden Smith desired to im- personate Romeo; that he loved to ex- tol the beauty and the virtues of Juliet. And when the maiden “fair to see” tremblingly exclaimed: “Oh! Gentle Romeo, If thou dost love Pronounce it faithfully, But if thou thinkest I am too quick- ly won know I'll frown and be perverse and say thee nay So thou wilst WOO But else, NOT WORLD.” William Alden Smith would respon.] FOR THE with a smile that would melt an Alaskan iceberg. Really, it was a hot one. Charles Holden's choice of Ghar- acter was Mercutio. He owned a sword and used it during the rehearsals in fighting a duel with Tybalt. When asked about the blow he received from his adversary, Holden would repeat the lines: “Tis not as wide as a barn door Nor as deep as a well, but twill do A PLAGUE ON BOTH YOUR HOUSES.” James B. Haney, a young school teacher, enlisted in the army and ren- dered valuable service to the Govern- ment during the civil war. After peace had been declared Haney return- ed to Grand Rapids and opened a small hotel located on the Northwest corner of Lyon street and avenue. Flames destroyed the struc- ture a few months later. Haney sus- tained a loss that represented a con- siderable He engaged in local politics and newspaper work cessfully. Finally employment obtained as a teacher in the Union high school (West side), where he remain- ed a decade or more. He was a cap- able and popular instructor. Haney’s daughter, Estella. married L. S. Provin and assisted him in the management of his real estate and in- surance business. After Provin’s death she continued the business as his successor several years. Arthur Scott White. —_+ 2 2.__ Independent Merchants Must Wake Up. T read in the Grand Rapids Press of July 15 on page 5 a report from Wash- ington by Mark Foote, informing the public that “Merger Problems are Occupying Hoover.” The _ headline tells us that the “Question is likely to be projected into the political cam- paign of 1932.” I quote two para- graphs only: Whollv apart from the legal aspects the administration is said to be con- cerned with the broader social question as to the effects of mergers and com- hinations on private initiative. Henry ford, for instance. has reclaimed for one great electrical combination, He Zond sum. unsuc- was July 17, 1929 MICHIGAN TRADESMAN is said to hold to the opinion that mass production made possible by combina- tions and mergers tends to increase opportunities for private initiative. _There are some intimations th it the views of Mr. ford in this resp: :t are not shared by administration c ‘icials. The case is cited of a Californ 1 town whose normal local business fe has been practically obliterated } chain stores. It was found impc. sible to keep alive a chamber of mmerce there or even maintain a tc n coun- cil. The retail business of ne town was all in the hands of the paid agents of the chain stores The facts are simply ‘iese: (1) Everywhere, there is ai increasing question mark in the pu’ c mind as to the lasting effects of t syndicates in a general public way; Merchants who have attempted half way excuses for the chains and mail order houses are being harder and harder pressed for arguments to maintain their apathetic claims; (3) from every cor- ner of the land, men of great minds and large vision are expressing doubt —and some of them downright fear— concerning the developments that are looming up in the wake of these ruth- less institutions; (4) Even political leaders are being forced to take an un- pleasant position of committal to one side or the other. The day is approaching twilight when any man in business will be able to maintain a position of neutrality. The hour of open hostilities between these two forces is about to break on Main street in every community. Tne local merchant cannot much longer close his eyes to the facts and still de- lay the closing of his doors. When will you independent mer- chants wake up to the fact that a new declaration of independence is already in the process of writing? When will your dull ears begin to hear the dis- tant thunderings of Lexington and Concord, where the first skirmishes be- tween the independents and syndicates are already being fought out where merchants in other communities have already opened fire? In the name of American Liberty in business, wake up to realities. This is no child’s play. It. isn’t even a ques- tion of “competition.” It is war; and war to a finish. Not with bullets, but with dollars. No blood will be spilled, we pray; but profits will be spilled, in- stead. This merciless monster will not die without a struggle. He is go- ing to strike back, without conscience. General opposition to the syndicate system is going to bring out facts which will stagger an American pub- lic. I venture the guess that even the thugs and killers of the underworid will be brought into use by remorse- less leaders of the syndicate world to win, if possible, their selfish ends. When the man who stands at the helm of our Ship of State must closet himself with this problem alone and consult every oracle of wisdom known to his mighty mind in order that he may be guided over the shoals of this question, it is time we folks of ordin- ary caliber ceased our ridiculous at- titude of unconcern, and set ourselves seriously to cope with the force whose powers are great enough to shake this great country of ours to its very foundations. W. H, Caslow, Additional Issue $4,250,000 Federal Public Service Corporation First Lien Gold Bonds, 6% Series of 1927 Dated December 1, 1927 Interest payable semi-annually June 1 and December 1. . Registerable as to principal only. Redeemable as a Due December 1, 1947 Coupon bonds in denominations of $1,000 and $500. whole or in part on the first day of any calendar month, after sixty days’ published notice, at principal amount and accrued interest plus a premium of % of 1% for each year or fraction thereof that payment is anticipated, such premium not to exceed 4%. Prin- cipal and interest payable at the office of the Trustee, in Chicago; interest payable also at Bankers Trust Company, New York City. CHICAGO TRUST COMPANY, CHICAGO, TRUSTEE Interest payable without deduction for normal Federal income tax not in excess of 2% per annum, The Min- nesota three mills tax. Pennsylvania, California and Connecticut four mills tax, Maryland four and one- half mills tax, District of Columbia and Kentucky five mills tax, Michigan five mills registry tax, Iowa six mills tax, and Massachusetts 6% income tax on interest will be refunded by the Company upon proper application to Trustee within ninety days after payment but not later than one year after any such tax shall become due and payable, to holders resident in those states. Application will be made to list these additional Bonds upon The Chicago Stock Exchange Mr. Perry O. Crawford, President of the Corporation, summarizes his letter, dated July 8, 1929, as follows: COMPANY: Federal Public Service Corporation is incorporated under the laws of the State of Delaware. Through its present subsidiary companies and those about to be acquired there is furnished electricity for power and light, gas for commercial, domestic and industrial pur- poses, water, telephone, steam heating, ice or cold storage service in important and prosperous sec- tions of the country. A total of 166 communities, located in 13 states, having a combined estimated total population in excess of 550,500, is served. The companies serve a total of 55,009 customers. Prop- erties of the subsidiary companies are maintained in a high state of efficiency and are well located or grouped for economical operation and exnansion. Located in the territories served are prosperous coal, iron and zinc mining, lumbering, cotton gin- ning, farming, dairying, industrial, financial and manufacturing centers, creating a steadily increas- ing, diversified demand for service. CAPITALIZATION: Giving effect to present financings, outstanding capitalization of the Com- pany will be as follows: : Outstanding First Lien Gold Bonds, 6% Series of 1927, due December 1, 1947 (includ- ine thig issue) 2238 ee $9 000,000 Three-Year Convertible 6% Gold Notes, due july § 1932 0002 4,000,000 614% Cumulative Preferred Stock ($100 par valde) 222 2,500,000 Common Stock (without par value) 100,000 shs. Additional’ Bonds may be issued in series under restrict'ons of the Trust Indenture. EARNINGS: Consolidated earnings of the Com- pany and subsidiary companies, based upon the reports of certified public accountants, after giving effect to present financings and the acquisition of the new subsidiaries, for the twelve months ended April 30, 1929, and, as to certain subsidiaries, for the twelve months ended March 31, 1929, (exclud- ing non-recurring charges of $168,684 and interest and dividend charges on funded debt, preferred and common stocks for the acquisition and/or re- tirement of which funds deemed ample will be deposited) were as follows: . (ross earnings 203. $3,030,253 Operating expenses, including mainte- nance and charges on subsidiary se- curities, but before depreciation and . Federal income taxes ~------------- 1,759,310 ht 9 ( ”? Balance (202) e ee $1,270,948 Annual interest requirement on $9,000,000 First Lien Gold Bonds, 6% Series of 1927, which includes 4nis| additional isSue .. $540,000 The above balance of $1.270.943 is in excess of 2.35 times the annual interest requirement of $540,000 on the Companv’s $9,000,000 First Lien Gold Bonds, 6% Series of 1927. presently to be outstanding. PURPOSE OF ISSUE: This additional issue of bonds will be used in connection with the acquisi- tion by the Company of additional subsidiaries serving approximately 27,700 customers, in 62 communities having a combined estimated popu- lation in excess of 300.000, located in 9 states. SECURITY: These First Lien Gold Bonds of the Company will be secured, in the opinion of counsel, by deposit and pledge with the Trustee named in the Trust Indenture under which the bonds are issued. of all outstanding bends and stocks of the operating subsidiaries including the subsidiaries to be acquired, excepting directors’ qualifying shares and subsidiarv bonds, preferred stocks and certain minority common stock interests for the acquisition ef which either cash will be deposited or provision is made in the Trust Indenture for the issue of additional bonds thereunder. The Trust Indenture provides that additional securities of anv subsidiary. whose stock is pledged, shall forthwith be deposited with the Trustee, excepting as to purchase money obligations and current indebtedness. The properties of Federal Public Service Cornora- tion and subsidiary companies have been appraised bv independent eneineers, and from these apprais- als. after giving effect to subseauent additions and retirements. the sound value of the properties at May 31. 1929. after deducting depreciation and outstanding prior securities. is fixed at an amount substantially in excess of the present outstanding First Lien Gold Bonds. including this additional issue. The First Lien Gold Bonds represent less than 60% of the total of stch valuatoins. Provision is made in the Trust Indenture for its modification by the Companv and the Trustee. with the prior approval of the holders of three-fifths in amount of all bands then outstanding thereunder. MANAGEMENT: The management of the Com- nanv is in the hands of men with long exnerience in the direction and operation of vublic. utilitv pronerties. Federal Public Service Corporation is controlled by Union Power Corporation. a large maioritvy of the common stock of which is con- trolled bv H. M. Byllesby and Company and E., H. Rollins & Sons. 2 J We offer these Bonds when, as and if issued and received by us, subjejct to approval of Counsel. Price 95 and Interest, yielding over 6.46% E. H. ROLLINS & SONS Founded 1876 GRAND RAPIDS BOSTON NEW YORK PHILADELPHIA LOS ANGELES CHIGAGO LONDON DENVER SAN FRANCISCO The above information has been obtained from reliable sources and, while not guaranteed, is believed to be accurate. 4 MOVEMENTS OF MERCHANTS. Lake Odessa—Frank Darling & Son purchased the meat market of J. R. Jordan. Alpena—Raymond J. LaBonte suc- ceeds Davis & LaBonte in the drug business. Standish—Seaton & McCready suc- ceed Forsyth & Seaton in the drug business. Three Rivers—Roy Gleason has opened a modern meat market at 60-4 Main street. Alba—W. E. Winship & Co. have discontinued their grocery and meat business here. Cheboygan—A. L. Rothdow has sold his meat market at 425 North Main street to Robert Burrows. Mt. Clemens—M. S. Friedman, pro- prietor of Friedman’s Shoe Store, has removed his stock to Detroit. Saginaw—The American State Bank of Saginaw has increased its capital stock from $300,000 to $400,000. Battle Creek—The McSherry Drug Co., 415 Maple street, has changed its name to Bull’s Pharmacy, Inc. Hart—The Lattin Drug store has installed a new fountain, furnished by the Hazeltine & Perkins Drug Co. Wayland—Cozzen’s Market is being rearranged, new shelving is being in- stalled and the entire store redecorated. Grand Rapids—B. C. Chapman suc- ceeds the Wade Shawmut avenue and Lexington street. Drug Co., corner 3rown City—G. J. Terry is the new proprietor of the Muma Meat Market, having purchased same from Frank Hill. Muskegon Heights—Mike Colominos succeeds Chris. Passarelli in the gro- cery business at New York and High streets. Norway—The Central Market Co., conducting a chain of stores has pur- chased the grocery and market of Max Vielmetti. Detroit—Stanislawa Wielbik has pur- chased the grocery-market at 3818 30th street which was formerly owned bv Kowalski. Benton Harbor—Ed Cryan, proprie- tor of the grocery and market on Elm street, has opened a branch store at Lawrence Chicago avenue and Territorial road. Muskegon—J. O. Bergland, who. is in the grocery and meat business iat 1953-57 Lake Shore Drive, is erecting a store building at Walnut and Thomas streets. Flint—The Druc Co. has opened a second drug store at 3205 North Detroit street. The Hazeltine & Perkins Drug Co. furnished the stock and fixtures. Hynds Muskegon Heights—The store build- ing and grocery stock of Chris Mitch- ell, 1862 Getty avenue, were badly damaged by fire, entailing a loss of about $1,800. Lowell—John Borgerson has sold his grocery stock and store fixtures to Sand Lake parties and leased his store building to the chain bazaar store of Frank’s 5c & 10c Stores. Detroit—H. Waszelewski succeeds V. W. Gomolowicz in the shoe business at 12944 Michigan avenue, continuing the business under the same style, the Fordson Shoe Store. MICHIGAN TRADESMAN Bronson—The drug stock of the Van Antwerp Drug Co. has been removed from Kalamazoo to this place, where business will be continued under the name of the Bronson Drug Co. Holland—R. Tromp has sold the City Sign Co. to Adrian Klaasen, who will continue the business under the same style. The company does com- mercial sign work of all kinds. Battle Creek—The Helmer Farm Nursery, R. F. D. 6, has been incor- porated with an authorized capital stock of $20,000, all of which has been subscribed and paid in in property. Vicksburg—Herman S. Faust has re- signed as agent for the Railway Ex- press Co., a position he has held for sixteen years and will devote his entire attention to news stand, confectionery and cigar business. Muskegon—Dirk Wolffis has pur- chased the interest of his brother in the wholesale feed and grain business of Wolff's Brothers, 296-300 Water avenue and will continue the business under his own name. Muskegon—Jay F. Zimmerman and Harvey P. associated drug store proprietors, have opened a new store at Evanston avenue and Cottage Grove street, under the style of the Community Pharmacy. Royal Oak—The Clawson Lumber Co., 911 South Main street, has been incorporated with an authorized cap- ital stock of $10,000 common and $20,- 000 preferred, $30,000 being subscribed and $3,000 paid in in cash. Detroit—The Park Shop, Inc., 729 Penobscot Bldg., has been incorporated to deal in women’s wearing apparel Sicard, with an authorized capital stock of $25,000, $10,000 of which has been sub- scribed and paid in in cash. Detroit—The Modease Health Shoe Co., 30 Jchn R. street, has been in- corporated to deal in all kinds of foot- wear, with an authorized capital stock of $10,000, of which amount $6,700 has been subscribed and paid in. St. Clair Shores—The Lake Shore Finance Corporation, Lake State Bank Bldg., has been incorporat- ed with an authorized capital stock oi $100,000, of which amount $30,500 has been subscribed and $4,000 paid in ‘a cash. Detroit—The Royal Ice Cream Co.. 5326 Riopelle street, has merged its business into a stock company under the same style with an authorize capital stock of $44,000, all of which has been subscribed and paid in in property. Frankenmuth—The Star of the West Milling Co., has merged its flour, grain and fuel business into a stock company under the same style with an authorized capital stock of $70,000, $65,000 of which has been subscribed and paid in in property. Detroit—The Louis & Company 5c to $5 1707 East Jefferson avenue, has been incorporated with an authorized capital stock of $100,000 preferred and 2,000 shares at $1 a share, $17,001 of which has been subscribed and paid in in cash. Lansing — The Bonkura Products Co., Inc., 801 South Chestnut street, has been incorporated to deal in med- Shore Stores, icinal compounds and patent medicines, with an authorized capital stock of $10,000, $1,000 of which has been sub- scribed and paid in in cash. Grand Rapids—The Henry Riechel Drug Co. has installed new soda foun- tains in the A.D.S. drug store on West 3ridge street and the store at the cor- ner of Stocking avenue and Fourth street They were furnished by the Hazeltine & Perkins Drug Co. Saginaw—Cohen’s Garment Shop, 414 Genesee street, has merged its business into a stock company under the style of Cohen’s, Inc., with an au- thorized capital stock of $50,000, $25,- 000 of which has been subscribed and paid in, $16,781.50 in cash and $8,- 218.50 in property. Lansing—R. L. Boelio, who con- ducted a furniture store here from 1920 to 1924 and retired to engage in the real estate business, has leased the stores at 410-412 North Washington avenue and will occupy the space with a complete stock of furniture and houeshold furnishings about August 1. Detroit—The Detroit Food & House- hold Exposition, Inc., 4464 Cass avenue, has been incorporated with an authorized capital stock of $20,000 pre- ferred, 10,000 shares class A at $1 a share and 10,000 shares of B at $l a share, $20,000 being subscribed, $2,000 paid in in cash and $10,000 in propert:’. Lake Odessa—Mrs. Mary Burke, of the Hotel Burke, is taking a_ well- deserved vacation, and with her sis- ter, Mrs. Ellen Wentworth, of Lan- sing, is on an auto tour through the West, Los Angeles being their final destination. During her absence the Hotel managed by Mrs. Elizabeth P. Crawford, of Evart, Burke is being ‘Michigan. Kalamazoo—A change in manage- ment at the Park-American Hotel is announced. W. H. Wells, formerly with the Elks Club Hotel, Indianapolis, and the Severin Hotel of the same city, has replaced Harry Leuthi, who came to Kalamazoo when the New England Hotels Co. originally purchas- ed the Park-American from Charles B. Hays. Mrs. Wells accompanies her husband to Kalamazoo. Lansing—Plans for the annual picnic and celebration of the Grocers and Meat Dealers’ Association, which will be held at Lakeside park, Pine lake, next Wednesday, were completed Sat- urday, and indications are that the affair will attract a record-breaking attendance. City officials, bankers and other business men of the city will join with the grocers and meat dealers in the celebration. The city hall will be closed and the mayor and other of- ficials will spend the day at the amuse- ment park. A program of entertain- ment has been arranged. Prizes will be awarded to the winners of various athletic events. A picnic dinner will be a feature. Grant—The Community building was well filled last Tuesday evening at a farewell party given for Mr. and Mrs. Herman McKinley, who will soon move to Fremont. A_ short program - was given and this was followed by a lunch. Dr. D. Lettinga, in behalf of the local Chamber of Commerce presented Mr. July 17, 1929 McKinley with a desk set and Mrs. C. A. Graham, in behalf of the Ladies’ Aid society of the Grant Community church presented Mrs. McKinley with a punch bowl. This gathering was both a farewell to Mr. and Mrs. Mc- Kinley and a welcome to Mr. and Mrs. F. E. Townsend, who recently came here from Hart. Mr. Townsend is the new Cashier of the Grant State bank. - Manufacturing Matters. Flint—The Superior Felt Products has increased its capital stock from $25,000 to $150,000. Albion—The Decker Screw Products Co., has increased its capital stock from $150,000 to $300,000. Detroit—Burwood Carved Products Co., 469 Ledyard street, has increased its capital stock from $50,000 to $150,- 000. Cheboygan—The Cheboygan branch of the Alpena Garment Co. opened for business July 15, with over 100 employes. Plainwell—The Scott Engineering Co. has been incorporated with an au- thorized capital stock of $50,000, of which amount $29,020 has been sub- scribed and $5,000 paid in in cash. ——_2- 2-2 ———— Premature Statement Proved To Be Unfounded. Lansing, July 16—In our opinion, and according to our past experience, we believe that the Michigan Trades- man intends to be fair and honest in news matter and other information published. . In your issue dated July 10, 1929, a news item appears under a Lansing heading which, as published. is incor- rect and misleading. We believe you will be glad to publish the correct in- formation, and in behalf of the retail and wholesale interests involved. we respectfully ask that this letter be pub- lished in your next issue. You mention the “R” members of Lansing seeking a new wholesale source of supply and being offered the stock of the Elliott Grocer Co., but that retail dealers had peremptorily and unanimously declined to take the mer- chandise, due to the fact that the stock was depleted and consisted of a large amount of unsalable merchandise. The undersigned, together with G. C. Reutter, Lansing; Charles Affeldt, Lansing; and Guy S. Thorburn, of Mason, were appointed a sub-commit- tee to confer with the Elliott Grocer Co., and examined its stock and ware- house. This committee, all members attend- ing, visited the warehouse and exam- ined the stock on the afternoon of July 10, 1929, which, you will noite. is the same date as your issue con- taiping the article in question. We are glad to state that we found this stock to consist of stable, seasonable items in good condition, and of stable salable merchandise. The stock was well assorted and contained but very few items which might be classed as unsalable or even slow moving mer- chandise. As yet, no definite action has been taken by the retail group as to whether or not they will accept or reject the stock of the Elliott Grocer Co. and you can therefore see that several in- correct statements were made in your previous article. Therefore, this com- mittee, consisting of retail merchants, desires to have you publish this letter in contradiction of the previous article published by you. O. H. Bailey, John J. Beeman, Committee Retail Grocers. = ens eee July 17, 1929 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granulated at 5.65 and beet granulated at 5.45. Canned Fruits—Both the Oceana county and Grand Traverse county canners started canning cherries this week. They are paying 7c per pound in Traverse City and 7%4c per pound in Oceana county. The trade here looks forward to opening prices on California canned fruits this week, possibly to-day. A rather high open- ing on the entire line is expected. With the comparatively small carryover of canned fruits in California and in all the important distributing markets and the curtailed productions that this year’s crops in the Coast State indi- cate, the whole canned fruit situation has the prospect of a steady, firm market, providing of course that the opening is not too high. Canned Fish—Pink salmon is in much lighter supply than it was a few weeks ago, some of the largest oper- ators being altogether cleaned out. Many of the cheap sellers have soid out the stocks that have been having a rather depressing effect on the mar- ket and consequently a noticeably firm- er tone is noted. There are some pale pinks still on the market but not 2 great quantity. Reds are also firmer and are moving better. In regard to the pack in process in Alaska, favor- able reports are being received and conditions so far in the season appear to have been normal. A heavy pack of pinks is expected generally and a shorter pack of reds is looked for, in comparison with last year. The spot market on Maine sardines registered advances last week, reflecting a higher market at the source. Fish have been running very light this season and if such conditions continue there will be a short pack and still higher price levels. The trade here looks for a heavier run of fish during the remain- der of the season, however, and there has been no heavy buying in anticipa- tion of a reduced output. Canned Vegetables—There has been a normal movement, but nothing spec- tacular has occurred in the way of trading. Buyers show interest in 1929 string beans from the South, but there is a wide range to the prices being asked for spots, and there are many degrees of quality in the various pack: being offered. Tomatoes are quiet and unchanged, with standard 2s quoted firmly at $1.30 a dozen. Futures are rather quiet, though steady. Corn is dull and there is not a great deal of activity in peas. Dried Fruits—There is now no great quantity of good California prunes here, the shortage appearing most acute in sizes from 30s to 50s, which are the most popular sellers just at present. In dried apricots and peach- es activity has not been unusual, but a normal movement continues and prices are generally quoted very firm- ly. There have been no quotable changes in either of these two fruits. The minor dried fruits, as well as raisins, have been devoid of trading features, and market situations remain unaltered. Opening prices have been given out by importers on 1929 crop Smyrna figs for future delivery, and they are about on the same levels that they were at last year’s opening. The crop prospects abroad are said to give promise of a production practically equal to that of 1928. Reports from California state that the dried fruits market there rules quiet on spot goods, as the small supplies on hand are not conducive to active trading. Futures can hardly be considered yet in any active way, and until the trade has an opportunity to get values established on new crop dried fruits, little activity can be expected. The whole market is very firm, however. Prospects of short crops would lead the trade to anticipate high opening prices on the entire line. Nuts—Trading in nuts was light last week, distributors here requiring only occasional fill-in orders to carry them through this period of low con- sumption. No inclination is shown to stock up for any time in advance, a hand-to-mouth policy prevailing every- where. There were no developments of importance, either in the local mar- ket or in the primary source abroad, and price levels on both shelled and unshelled nuts maintained an even tone, with no outstanding fluctuations. Large stocks of old crop nuts in the shell are not being carried, generally speaking, and first hands have prac- tically discontinued offering. Import- ers are low in their supplies of nut meats, and there is no pressure to sell as foreign markets do not have the necessary stocks for replacement, and when they have the price range is gen- erally too high to attract buying. Re- maining unsold stocks of French wal- nuts in first hands are exceptionally small, and most offers being made now consist of nuts of inferior quality. Rice—As reflected by the present range of prices the rice list has firmed up and new gains were made by Blue Rose on business transacted during the past week. June distribution is reported at 650,000 pockets as against receipts of only 192,000 bags. Total stocks as of June 30 are placed at 865,000 pockets, of which 207,000 pockets are Blue Rose in the hands of association mills. Most recent statis- tics on the new crop may be said to be equally bullish, the July 10 Gov- ernment report estimating the areca planted to rice at 883,000 acres as com- pared with 965,000 acres last year—a decrease of 8% per cent. On the basis of July 1, crop condition of 83.7 per cent. on the above mentioned acreage, the Government report ‘forecasts a har- vest of only $2,686,000 bushels. All indications point to further advances. Growers expect a 5c market and in most conservative trade quarters 4c to 434c extra fancy Blue Rose is look- ed for, which would justify the infer- ence that purchases at present levels are certain to yield good profits. Sauerkraut—Trading in bulk kraut continues slow, comparatively speak- ing, although the local market does a fair business in bulk all the year around. Sales of canned kraut are steadily increasing in the retail mar- ket. Futures are quiet. Vinegar—Brisk business is reported all along the line. There has been no alteration in prices, which are firmly quoted. ————————— Review of the Produce Market. Apples—$3 per bu. for Duchess and Red Astrachan. Asparagus—Home grown, $1.40 per doz. bunches. Bananas—644@/7c per Ib. Beets—Home grown, 50c per doz. bunches. Blackberries—$3.25 for 16 qt. crate. 3utter—The market is from a week ago. Jobbers hold prints at 43c and 65 Ib. tubs at 42c. Butter Beans—$3.50 per bu. for home unchanged grown. Cabbage—$1.40 per bu. for grown. Cantaloupes—California stock is held as follows: home Jambos, 45 —----.---____------- $4.25 Timibes, 36 _......--.________.. 4.00 Wists (5 1.75 Carrots—Home grown, 40c per doz. bunches. Cauliflower—$3.50 per doz. for Ill, Celery—Home grown, 50c per bunch, Cherries—$3.50 per box for Calif.; $3 per 16 qt. crate for home grown sweet and $2.50 for sour. Cocoanuts—90c_ per doz. or $7 per bag. Cucumbers—$1.50 per doz. for home grown. Currants—$2.25 per 16 quart crate. Dried Beans—Michigan jobbers are quoting as follows: . © b Pea Beans $8,50 Light Red Kidney -------------- 8.75 Deck Red Kidney —---_--____ 8.75 Eggs—The market is firm and high- er prices are anticipated. Local jobbers pay 3lc for strictly fresh, candled. Egg Plant—1l5c apiece. Garlic—23c per Ib. Green Corn—50c per doz. Green Onions—Shallots, 40c¢ per doz. Green Peas—$2.50 per bu. for home grown. Green Peppers—60c per doz. Honey Dew Melons—$2.50 per crate, Lemons—Ruling prices this week are as follows: 600) SO CH ee $7.50 Bo Sunteict 95 7.50 S60 Red Ball _....-- 7.50) S00 Red Ball 2. 7.50 Lettuce—In good demand on the following basis: Imperial Valley, -s and 5s, crate $4.50 Garden grown. per bu. ---------- 75¢ Limes—$1.25 per box. Mushrooms—65c per Ib. Oranges—Fancy Sunkist California Valencias are now on the following basis: 20 eee $7.50 150 2 7.50 6 7.00 90) 2 5.50 6 2 4.75 Ce eee 4.00 Og 3.75 CA ee 3.50 Onions—Texas Bermudas, $2.25 per crate for yellow and $2.50 for white. Parsley—$1 per doz. bunches. Peaches — Elbertas from Georgia command $4 per 6 basket crate. Pieplant—Home grown is now in market, commanding $1.25 per bu. Plums—-$2.75 per 4 basket crate for Calif. Potatoes—$6 for Virginia stock. Poultry—Wilson & as follows: Company pay Eleauy fowls 9.2) Zac bient fowls 23200220 2 256 Heavy beailers ......... Bioht frotless 0002 20c Radishes—20c per doz. bunches. Raspberries—Red, $3.50 per 16 qt. crate; black, $3 ditto. Spinach—$1.20 per bu. Tomatoes—$2 per 10 Ib. basket home grown hot house. Veal Calves— Wilson & Company pay as follows: Haney) 2200. ee Ae Good 2 18c Medium 2 5c POO 10¢ Watermelons—40@50c for Florida. Whortleberries—$4.50 per 16 = qt. crate. —_—_+--—__ Corporations Wound Up. The following Michigan Corpora- tions have recently filed: notices of dis- solution with the Secretary of State: Detroit. G. H. Sherman Underwood, Detroit. General Gypsum Co., Kramer Manufacturing Co., Detroit. Coughlin Theatrical Enterprise, Inc., Detroit. Alfred A. Panyard Sales and Service Detroit. Carlin Plater, Inc., Detroit. Williamston Oil and Gas Co., liamston. Property Service Corp., American Contract Co., Hyssop Distributing Co., Corporation, Wil- Ferndale. Detroit. Detroit. Dabrooks Perfume Co., Grand Rapids. Chesaning Manufacturing Co., Ches- aning. Industrial Liquidation Corp., Detroit. Neighbor Tire and Repair, Detroit. Kalamazoo Amusement Co., Kalama. Detroit. I[nc., Incinerator Co., Motors Superior Fleming Sales, Ham- tramck. Stevens Motor Car Co., Lansing. Celite Products Co., Detroit. Washington Tire and Battery Co., Bay City. Kinney Sand Co., Benton Harbor. Entroth Shoe Co., Grand Rapids. Buskirk Baking Co., Grand Rapids. Rollins, Burdick, Hunter Co., Rapids. White Pine Copper Co., Calumet. Flint Beverage Co., Inc., Flint. Kretsch Brothers, Inc., Detroit. United States Tire Co., Detroit. . Emporium Escanaba Co., Escanaba. Shulters Granite Co., Battle Creek. Wonnacott-Eldridge Co., Port Huron. Grand ———— Gabby Gleanings From Grand Rapids. Grand Rapids, July 16—Lee M. Hutchins, President of the Hazeltine & Perkins Drug Co., is indulging in the first summer vacation he has taken for thirtv-one years. He is spending the time with relatives in Boston. Rev M. E. ‘Yrotter is now en- trenched in the cottage formerly own- ed by Herman Dosker at Macatawa Park. Reconstruction and rejuvena- tion of the property was largely ac- complished while Mr. Trotter was on his trin around the world. 22> It is usually on our detours that we pick up the tacks, MICHIGAN TRADESMAN July 17, 1929 6 THE MILWAUKEE PLAN. It Is Now Installed in Eighty Stores. A year ago, at the New Orleans convention, I gave a brief outline of the plan of store rearrangement that was going on in Milwaukee to help keep the independent grocer in busi- ness. Since then we have developed our plan so that it is now known the Milwaukee pi. a? a es . r lan’—Store Rearrangement with No couniry over as “The Strings Attached—A Program which does not tie the Independent Grocer up in Obligations to Anyone. To date we have re-arranged eighty stores. Back in April, 1928, we held several meetings with food and allied food ines to interest them in our new pro- gram of store rearangement to help the retail grocer. An organization was formed, called the Better Grocers Di- vision of the Milwaukee Retail Gro- cers Association, consisting of whole- sale grocers, wholesale coffee roasters, Dairy Wisconsin Bottlers of Car- wholesale bakers, Wisconsin Council, bonated Beverages Association, mer- wholesale biscuit chandise brokers, companies, wholesale cheese com- panies, manufacturers, miscellaneous canners, miscellaneous and_ national manufacturers. Each group appointed one of their members on the finance committee to call on firms doing busi- ness with the retail grocers, to sell them on the idea of store rearrange- ment, and also ask them for financial aid by taking out memberships in this new organization. The response was gratifying, nearly $6,000 being raised in a short time. In control of the money and gen- erally overseeing the Milwaukee plan is an executive committee of seven members, three from the Association and four from the allied food group. Our executive committee held many meetings to develop and get this plan under way. We are very fortunate to have the hearty co-operation of the food and allied food lines, and appre- ciate very much their financial support and the faithful work of the executive committee. A supervisor familiar with store re- arrangement was employed to take actual charge of the work. This gen- tleman had a wide experience in this line of work and was of great assist- ance to the committee. We also en- gaged the services of a merchandising company at considerable cost to heip plan and arrange stores, but after a few months’ trial, we found that this company was not accomplishing the results we expected. Their plan for the stores were more or less standard- ized and did not fit in with the indi- vidual needs of the retailer. To interest the retailer we held mass meetings and had speakers give dem- onstrations and talks on store re- arrangement. We, in Milwaukee, in our first year’s experience found that many of the retailers did not respond readily to the idea of modern stores, and for that reason had to go along very cautiously and gain their con- fidence. That particular problem is one to be found everywhere. After a number of stores had been rearranged, it was a much easier task to get more retailers interested. At first we did the work of store re- arrangement gratis to the retailer, but since the first of this year, a service charge of $15 is collected from the re- tailer to pay part of the actual ex- supervising pense involved in the supervision. Before rearranging is begun a con- tract is signed by the retailer, after which our store supervisor starts work by making drawings or blueprints cov- ering the complete rearrangement an‘ These plans are then presented to the gro- reconstruction of the fixtures. cer for his approval before any work is started. It will interest you to know that in no case are any two stores ar- ranged exactly alike, due to the di- mensions of the rooms varying to a large degree. Location of windows, radiators, lights, stairs and entrances also have a great deal to do with the way a store The type and amount of stock the grocer carries also makes a is planned. difference. Then there is the class of trade to be considered. Therefore, every store must be an individual one and not standardized, which requires the personal supervision of a com- petent man familiar with modern store arrangement. After getting the assurance of the grocer that the plans are satisfactory, our supervisor then proceeds to get carpenters and painters and store re- arranging is under way. Our car- penters are instructed to use as much of the old equipment as possible in re- arranging a store, thus saving the gro- cer expense of getting new material. Merchandise from the shelves is placed in egg and orange crates, away fron the wall, leaving plenty of room for the carpenters to- work. We try to build our shelves six or seven feet high and 10 or 14 inches deep, accord- ing to the amount of stock and the variety of goods in the store. The length of a section of shelves is 3 or Sections more than 3'2 feet i If the shelves are shorter than 3 feet they Between 3% feet. long will sag in a few months. look scrubby and box-like. shelves we have a clearance of 10 inches, with the exception of the bot- tom shelf where there is 13 inches. The smaller size shelf will hold 3 cases of No. 2 cans and the larger shelf will hold 4 cases of No. 2 cans, and makes an ideal size of shelf. Every effort 1s made to open the aisles leading to the shelves, so that the public can wait on themselves if they choose. When the new shelves are finished and painted, the grocer begins to re- place his stock, regrouping and ar- ranging his lines according to the plans. The arrangement of items de- pends on whether the store is arranged according to the “center-island” or “counter-in-rear” plan. Practically all the new stores in Milwaukee have the “island” type of arrangement. The store is fifteen sections, such as coffee, cookies, departmentized into about canned vegetables, canned fruits, fresh fruits and vegetables, etc. In many cf the stores a fruit and vegetable rack is built, the size varying from 8 to 14 feet, according to the size of the store. Above the fresh fruit and vegetable rack two shelves 10 inches high are constructed, on which are placed ar- ticles used in salads, such as_ salad dressings, cherries, etc. Special racks are built for brooms and paper bags. After the store is rearranged the re- tailer conducts a remodeling sale to acquaint the people with his newly arranged store. At these sales manv favorable comments have been made by the patrons. The cost of re- arranging varies from $90 to $350, de- pending upon the necessary alterations, and it takes from ten days to tw? weeks to complete a store. In ad- dition to this expenditure, many re- tailers also buy added equipment, such as show cases, display racks, etc. Store rearrangement has many ad- vantages, because it gives the retail- er a cleaner store, stock turnover, stock control, better display, larger volume, less work, and reduces overhead. We found from practical experience that store rearrangement increases the effi- ciency and sales of a clerk 33/3 per cent. Another instance discloses the fact where a customer entering one of our stores with the intention of pur- chasing one item, while waiting he: turn to be served, walked around the open shelves, and the enticing display of food products brought her purchase With the goods on the consumer's up to nearly $5. the shelves within reach, we have found that from 15 to 20 per cent. of the merchandise 1s brought to the clerk, which accounts for the increased sales. Does store rearrangement pay? Listen to this letter from Harry Cav- anaugh, who was one of the first gro- cers to have his store rearranged by our division. “Sometimes we put off expressing our appreciation of a kind deed or good service until it is so far removed that we neglect it at all. To avoid just this possibility I hasten to take th‘s opportunity of telling you how de- lighted I am with the modern re- arrangement of my grocery store. “T will be very frank and say that when I was first approached on this matter I was very incredulous and felt it was just one more fad through which possibly someone other than myself would benefit. I consented, nevertheless, to have my place of busi- ness rearranged and modernized under your supervision and I wish you could really know, not only what an improve- ment has been accomplished, but to what extent it has really stimulated and increased my business. Over 90 per cent. of my customers have compli- mented me. I know it has brought new trade into my store and that it has given me and those associated with me a real incentive to merchandise and to take pleasure in our merchandising. “T believe I have increased my effi- ciency in satisfactorily taking care of my customers by 50 or 60 per cent., and it is surprising how many steps I have to take less in a day to properly wait on my trade and how much easicr it is to keep my store in spick and span tidy order all the time. “Of course, the big item is increased sales, and the story is best told when I assure you that my sales have in- creased materially. “T felt that I would be selfish and unappreciative if I did not tell you al! this and likewise tell all my friends 3: the grocery business that, to my mind, the campaign you are putting on is a real service to the grocery trade anil well worth the attention and considera- tion of every man in the grocery busi- ness who realizes that this is a day oF specialization and modern methods i: they hope to against the strong, intensive competition the gro- succeed cery business, as well as every other line of business is confronted with.” The cost of supervision for the first year will amount to approximately $4,500. Mistakes were made, which, of course, had to be paid for, and for that reason the cost of supervision for the second year will be much less. Retail grocers in every section of the United States are looking for a prac- tical plan for store re-arrangement. There are many concerns who are try- ing to do this work, but not to the ad- vantage of the retail grocer. Otto P. Kugler, President Milwaukee Retail Grocers Association. —_—_+-»—___ Boulder Dam Fallacies Again Bobbing Los Angeles, July 12—I cannot say I am in accord with the Government's new immigration program, as a result of which the quotas from the Scandin- avian countries have been reduced more than two-thirds and from other countries increased in about the same ratio. The Scandinavians have always been among our highest type of citizens. The great majority of them come from the intelligent, hard-working and law abiding middle classes of their native land, and I doubt if they ever drift into the law defying elements. Can we sav as much for those coming from several other European countries? I think not. A California Superior Judge has just decided that an ordinance recently passed making it a misdemeanor for three or more men to meet in a private home and pull down the shades, is un- constitutional. “Any ordinance making such action a crime and permitting policemen and others to snoop around and see in wiil not be upheld by this court. Our laws are framed so as to give reasonable liberty to the greatest number, and though some of our people may be opposed to card-playing, a friendly game among friends, is going to be upheld by me as being in accordance with the constitutional rights of the citizen.” The score card for a perfect husband as codified by some of the women’s clubs contains no less than 143 items. In the face of this the conclusion must naturally be that there “ain’t no such animal.” The perfect husband must not only be a good provider, but a plumber, carpenter and paper hanger. He must yield to his wife’s wishes without argument and he must even be polite and hospitable to her relatives He should be able not only to fix the fur- nace, but patch his own trousers. It seems to me that the man who can do all this would be foolish to get mar- ried and expose his sweet disposition to such a strain. President Hoover has stopped shak- ing hands for the balance of the sum- mer, and polite society thinks he will forget to start up again in the fall. I think the sensible people of the Na- tion would applaud such a course, as it hasn’t got a single sensible point in its favor and besides it takes up a lot ree 43 | July 17, 1929 MICHIGAN TRADESMAN 7 of the time which the Government pays him for for bossing the job of “executing.” Why not compromise by setting aside a few minutes one day each week or month during which the President might come out on _ the White House “piazza” and = say “Howdy folks!” That Senator from Maine who wrote a grape-juice house that he “came from a rock-ribbed prohobition state, and was just as loyal to the prohibition ele- ment as some of the Southern Demo- crats are to the Democratic party; that a majority of congressmen and sen- ators feel as I do, but haven't the moral courage to get up and vote their sentiments,” does not, to my mind squarely face the issue. There are a lot of congressmen-—-some of them from Michigan—who are by no means total abstainers, who were elected by prohibition votes and I cannot see why they should not represent their con- stituents, whether they are voting on the booze question or asking for an ‘ncrease in the tariff on alfalfa. The time for them to declare themselves is before the ballot is cast, or keep quiet ever after. Someone has mentioned that one out of five of the present Congress has a war record of some kind—or at least the members describe themselves as patriots of the first water. Maybe this is so when you consider the four minute orator who worked himself into a sweat to tell other people to buy Liberty bonds, or had swivel chairs shot from under them during the ac- tive period of our overseas operations. Even some of them who were members of the committees who went down to the depot to see the boys depart for the fields of action might feel they were at least entitled to a medal of some kind, to say the least. The American Medical Association, in annual convention last week, cer- tainly came out into the open and dis- cussed the matter of medical and sur- gical charges without mincing matters. A majority of the delegates took the position that the present custom 1S rotten to the core, and if persisted in would bring forth regulatory govern- mental control of fees. Of course this would be going pretty far. The custom of making the richer patients pay a portion of the cost of operating on the poor, offers extenua- tion for certain phases of this custom, but when the surgeon claims he is en- titled to extra compensation on account of the responsibility he assumes, he is not really beside the facts. The pa- tient alone assumes this responsibility. The doctor gets his fee in any event, even if the patient’s executors have to pay them. Chicago during the past year has been the center of a heated controversy over low-cost mass treatment of the sick, particularly in some of its ethical relationships, and only last month the Chicago Medical Society announced a plan for meeting the expense of ill- ness on a cost basis, the patient to pay on the installment plan. The under- taker has already entered the install- ment business on the rather question- able security offered and the physician would not be going a great deal farther. One of these days the citizen will be required to carry health insurance just the same as the employer does indem- nity insurance nowadays. In certain foreign countries this practice has been in successful operation. Taken on the quantity basis the cost is but nominal to the average individual. It is a well understaad fact that the doctor in China receives compensation only so long as his patron remains in good health. This has a clever ring to it. Perhaps some day we will find such a system has its advantages. The physicians, as a rule, are not overpaid, but there are exceptions in this, as well as in the legal and some other professions. Again Boulder Dam fallacies are bobbing up, and some of the news- papers are taking the position that the Far West states are trying to filch the cost of construction out of Uncle Sam, using Muscle Shoals as a con- crete example. The Boulder Dam project resembles the Muscle Shoals project, of unsatisfactory memory only in that both are huge and that both involve dams and power. Aside from that the resemblance ceases. There was never any expectation that Muscle Shoals would finance it- self. It was built with only one ob- ject in view—that of providing power for the fixation of atmospheric nitro- gen to be used for war purposes, and at a time when no other method of fixing nitrogen was known and when no one had any idea how long the war would last. The ending of the war and the discovery of other and cheaper methods of producing the same results, combined to make it a white elephant. The Government will probably never get out of it even a portion of its cost because of opposition of certain ele- ments in Congress. Boulder Dam, on the contrary. will be built for three major %urposes, none of which are at all likely to disappear, namely flood control, water storage and the production of power for which there is or will be a peace time market in industry and in the home. Now the strongest argument which has been used against this project has been the fear that the Government would thereby become involved in business which might ultimately lead to Uncle Sam’s going into the tooth paste market or the peddling of milk. This objection is answered completely by the announcement that the sale of hydraulic head, or falling water, or potential power, rather than the sale of electricity itself, will answer this question completely, leaving the power business to those who make it their business and understand its problems. California has already anticipated the ultimate demands of the Government for repayment of any loans which may be advanced by it, by proving to in- vestigators that this market is already in sight, that electricity will be sold to the ultimate consumer at a cost much less than prevails anywhere else and that a vast population will be among its beneficiaries. I might also further state that the postal officials are: also using every effort to convince the gullible public that there has not been one _ single legitimate Boulder Dam real estate proposition offered the public that will stand the acid test. In this instance there “isn’t going to be no core.” Frank S. Verbeck. ——_——_~>2->___— Weather Helps Candy Sales. Two kinds of candy have benefited particularly from the warm weather experienced during the past month. One is the special packing offered, for week end trips and the other is the type of small package and bar candy which is in at the beaches and parks. The Summer de- both began than usual this year, and returns from these sources promise to run into record figures. City sales have also kept up well, candy partially taking the place of heavier foods thousands of Chewing gum sales have also mounted with the thermometer, and also give promise of reaching new volume records. active demand mand for earlier with consumers. ——_>- > Cash in on conditions which other men deem hopeless. To Price Spring Underwear Soon. A fair volume of business is being done informally in “athletic” types of men’s underwear for next Spring, but most of the leading lines of lightweight goods will not be priced until about Aug. 1. ed next week, and all signs point to liberal early which will show its new goods next Some, however, will be ope- buying. One concern week, for example, expects to sell halt of its season’s production during that period. Indications are that prices will in general change from those now current. material Job- show no bers continue to duplicate on light- weights for the current season, and selling agents expect this to run through most of next month. —_~++.>___ Making a Start. “Grocery butter is so unsatisfactory, dear,” said the young wife, “I have de- cided to-day that we would make our own.” “Oh, did you!” said her husband. “Ves, LT bought a churn and ordered buttermilk to be left here regularly. Won't it be nice to have really fresh butter?” Heinie And His Orchestra Brunswick Recording Artists Delighting West Michigan Dancers AT RAMONA GARDENS (Reed’s Lake, Grand Rapids) Wonderful Music! Delightful Programs! Popular Prices! Dancing 8:45 until Midnight Every Night Except Sunday and Monday 12 MILLION PEOPLE can’t be wrong every day The phenomenal growth of Kellogg's Corn Flakes in the public favor year after year is surely one of the greatest tributes that can be paid to any ready-to-eat cereal. Only the high standard of quality and excellence could have secured such a universal verdict in a world-wide market. Kellogg's Corn Flakes afford an opportunity to a live wide awake grocer for increased volume when properly presented and persist- ently brought to the attention of customers. Ask the Kellogg Salesman for a window display featuring this product. 9 CORN FLAKES MICHIGAN TRADESMAN July 17, 1929 THE CITY OF THE FUTURE. The City of the Fure has always been a favorite topic of prophecy. It is almost inevitably depicted either as an imaginary Utopia or as a noisome, densely packed and ugly conglomera- tion of buildings where man clings to an uncomfortable and precarious exist- ence. No middle course is possible where imagination has this unfettered sway. Before the League for Industrial De- mocracy a vivid picture of to-morrow’s city which clearly falls into the second of these possible categories has been With an ever-weakening substructure for the presented by Stuart Chase. support of its high towers, with its streets choked with carbon monoxide gases and presenting a perfect target for airplane bombs of explosives, poi- son gases or yellow fever cultures, his city is the home of the damned. This sort of thing has been said for years. Even before the development of skyscrapers, automobiles and_ air- planes similar prophecies were made, and, while the dangers of city life were somewhat different, they were no less real. Urban communities could not hope to escape the spread of disease and pestilence. Yet somehow we have largely es- caped most of these dangers so far. The progress of medical science has stamped out plagues and the city to- day has shown itself to be as healthy as the country. New hazards have been created, of course. We have no idea of denying Mr. Chase’s thesis that the way we are building and overcrowding our large cities presents a challenge to those charged with the city’s future develop- ment if life is not to become intolera- ble. But we do object to the deep gloom with which he regards the fu- ture. It is more probable that history will repeat itself and that the City of the Future will be neither a Utopia nor a Hell. It will have the prob- lems and the dangers inherent to any large grouping together of mankind— and one hundred years from to-day prophets will still be foretelling its ear- ly collapse as they have always done in the past. BOY SCOUTS’ JAMBOREE. In August there will be held in Eng- land an international convention of an unusual sort. Fifty thousand Boy Scouts will assemble at a jamboree camp of the movement started by Sir Robert Baden-Powell with the publica- tion of his “Scouting for Boys” in 1908. They will come from forty-two coun- tries. It is hard to estimate the influence of the Boy Scout movement, which to- day has 1,750,000 members enrolled in its troops, almost half of them in the United Etates. The activities which it promotes are a healthy antidote to the urban tendencies of an industrial age, and the ideals it seeks to inculcate will always stand the Scouts in good stead when they graduate from the ranks. But perhaps the most signifi- cant phase of the whole movement is its international character. Many travelers from this have been at first startled and then country filled with admiration when coming upon foreign troops of Scouts in the familiar uniform of cowboy hat, shorts and khaki shirt and with the same re- splendent badges. upon their proud breasts. They may be met with in Japan or India, in Iceland or Austria. His Majesty Reza Shah Pahlavy is a patron of the Persian Boy Scouts As- sociation and his Majesty King Prajad- hipok is president of a similar associa- tion in Siam founded by his brother, King Rama VI. Tt is impossible not to agree with Sir Robert Baden-Powell when he says, in reference to the forthcoming gathering, “The sight of boys of forty- two different nationalities, differing from each other in color, creed and language, but wearing the same kit and obeying the same Scout law, surely opens up a great vision for the future.” 3ut aside from the significance of the Boy Scouts, a matter with which we trust they themselves are not too deeply concerned, here’s hoping that they have a glorious jamboree when they gather next month, fifty thousand strong, in their English camp. SEASONAL DECLINE LESS. With more complete data on the half year’s operations, sentiment in general business and industrial quarters has seen further improvement. In several important lines records to eclipse all similar periods have been established. The point now being stressed, how- ever, is that the usual seasonal decline is decidedly less marked. In_ short, some of the basic industries still ap- pear to have enough business, either current or on their books, to keep op- erating at an unusual rate for this time of year. In the so-called key industries the decline in building construction has re- ceived widespread comment. And yet the figures for June on a_ seasonal basis showed an upturn. The contract awards for six months have been about $435,000,000 under those for the first half of 1928. This represents a de- crease of approximately 14 per cent. Apparently. the usual co-ordination between building and automobile out- put has for the time being ceased. Automobile production for six months has shown an increase of some 45 per cent. While certain of the basic lines of in- dustry have good reason to feel pleased over accomplishments so far this year, other important branches have still to work into real improvement. Progress has been made in the cotton textile business, but excessive production re- mains a problem. The same may be said of the oil industry, and the copper industry found that the rise in prices brought the evil of overproduction once more into prominence. MASS BUYING AND LABOR. For the first time, so far as known, the influence of mass distribution on labor was brought to the fore in the garment strike, which was settled to- ward the end of last week after a short stoppage of work. According to the union, chain store, group and other mass buying had resulted in a general lowering of standards. Manufacturers and jobbers, anxious to obtain large orders, were cutting prices, and labor consequences. buying, suffered the inevitable The new developments in it seems, caused quite a change of heart on the part of jobbers. The latter in the past have argued that they were not concerned as employers, since their work is let out to contractors. Thus they endeavored to escape any part in labor relations while at the same time they set the prices for the work of contractors, and thus, in effect estab- lished the wages which the contractors paid. As long as the jobbers were allowed this freedom in making prices the union always had on its hands the prob- lem of the “social shops,” or the small factories which escaped its regulations. But in the recent past a different source of price and wage pressure has been applied. The bulk buyers have been using their power to depress prices and working standards. The jobbers have awakened to a new situa- tion and now they appear to be as anxious as the “inside” manufacturers to see that proper standards are up- held. The result has been a strike settlement in which a joint board of all manufacturing interests and the union will be formed to see that proper work- ing conditions are enforced—a _ coali- tion, it appears, against the mass buy- ers who would benefit one section of consumers against another, although smaller, group. TO USE CONTACT MEN. In approving the plan to have each house employ a retail “contact” man, directors of the Wholesale Dry Goods Institute advised a step last week which may mean a great deal in overcoming the problems in this field of distribu- tion. These contact men will be em- ployed by the individual firms to aid the small retailers in all merchandising matters, such as store layout, stock and buying control, display, advertising, etc. They will also serve as distributors of the constructive information which the wholesale organization gathers and issues from time to time for the benefit of the stores. To get this program of aid for small stores under way as speedily as pos- sible, perhaps the first step will be to have the wholesale salesmen posted on at least the fundamentals of effi- cient retailing. The better type of salesman is in little need of this in- struction, since he long ago realized that, to serve his own ends best, a first-elass knowledge of retail methods is necessary. On the other hand, far too many salesmen are either mere ordertakers or else of the high-pressure type, which appears to believe that a real understanding of the customer’s problems is a source of weakness to him in pushing the sale of the prod- ucts he handles. The truth of the matter is that the critical conditions faced by the smaller retailers as a result of chain-store competition would probably never have developed to the present stage if better merchandising, and especially better salesmanship, had’ been practiced by the wholesalers and their selling staffs, 3ut by bringing in the retail specialist, the jobbers have a means of winning back some of the ground that was lost. THE ROADSIDE STAND. began it. She was a farmer's wife and she figured that if she sold a few vegetables and some fruit to wayfarers it would be good money easily won. A woman Another woman, a back-seat driver who turned her car into a market basket, proved that she had figured correctly. It was a very small business at first, but it prospered. The overhead was next to nothing. The middleman and his profits were eliminated. All busi- ness was done on a cash basis. There was no trouble about delivery. The purchaser carried the stuff away. More- over, it became possible to dispose of many perishable products that could not be shipped to distant markets. And so the roadside market has be- come a settled institution with many householders. They do their market- ing on week-end trips, combining busi- ness with pleasure. They get their chickens, eggs, butter, vegetables and fruit at headquarters. Moreover, there are farmers’ wives who have achieved fame as bakers, and these sell cakes and pies and loaves of bread, white, whole wheat and rai- sin. Michigan has many such women. The roadside stand has grown in use- fullness and in beauty also, for it is a poor salesman who does not learn at last that a good-looking display helps trade. It shows again how small in- dividual enterprises may spring up in a day of gigantic combinations. MIDGET MONEY. The new English bank notes of ten shillings and one pound, which were first issued after the war, received the popular nickname of “Bradburys,” in honor of the Treasury official whose signature they bore. The new Amer- ican paper currency, which seems to be making a hit with all except the busy bank folk who are besieged by requests for “samples,” is not likely to be called for its originator, Mr. Mellon, since it involves no innovation in the matter of denominations but They will make counterfeiting more difficult of execution and easier to de- tect by the non-expert and will effect no inconsiderable saving to the Gov- ernment. These positive advantages offset any temporary inconvenience to the public in having to handle bills of two different sizes. But, large or small, every Treasury or bank note will con- tinue to be backed by the best credit that currency can possess. DRY GOODS CONDITIONS. With the weather pretty hot at times for comfortable shopping, the usual summer letdown in retail sales was observed during the week, but the de- mand for seasonal goods was well maintained and reports from local and out-of-town stores seemed to indicate that a very fair volume was done. Sev- eral new vogues have contributed a great deal to the active movement of merchandise, and this is finding reflec- tion in increased sales of summer ap- parel and resort accessories, simply in_ size. July 17, 1929 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. Last Saturday was another warm day—too warm to work after putting in a full week in a hot office—so we hugged the Lake where the fresh air blowing in from the cool water was very refreshing. A _ left turn on U. S. 31, half way between Ferrysburg and Muskegon Heights, brought us to a North and South road running South of Mona Lake, which appears to be growing in popularity shore, as a summer resort every season. Paul Rader has made many improvements on the property he purchased a few years ago at the mouth of Mona Lake. His bathing beach is fully equal to the famous beach at the oval at Grand Haven and would probably be as well patronized if more parking space was available. This will probably come in time, but M. Rader evidently places more reliance on eating and sleeping acconmodations to attract crowds than bathing facilities. Continuing on North over a_hard- pavement the driver reaches Sherman boulevard, which runs West to the Lake, where a bathing beach has been established by the city of Muskegon. It looks like a bathing beach in the making, but at the present time it is about the poorest excuse for a public function of the kind anywhere on Lake It does not impress one as the way Muskegon usually does things. Michigan. In many respects Muskegon has dealt very generously with her people. In this particular instance she has han- dled herself very niggardly. The oil well district is very interest- ing, as all new oil well localities are bound to be. Development operations are being conducted at fever heat. For- tunes are made and unmade in rapid As time goes on it is very evident that Muskegon and Mt. Pleas- ant are bound to be the center of gigantic operations in the oil well succession. field. A few years hence the same will probably be true of the region between Howell and Ann Arbor, where the Standard Oil Company of Indiana be- lieves the big pool will be found. Muskegon experienced a new sensa- tion Saturday in the burning of an oil steamer containing 6,000 barrels of crude oil, resulting from a stroke of lightning. The oil released by the conflagration ran over the sides of the vessel, enevloping it in flames several hundred feet high and smoke so dense the outlines of the vessel could not be detected during the course of the fire. The acre and a quarter of land for- merly occupied by the Butterworth & Lowe plant on Huron street and Mill avenue, has been leased to Dudley E. Waters. The lease contains an option to purchase the land outright some time during 1930. Mr. Waters is some- what reticent on the subject of what he proposes to do with the tract, in case he decides to exercise his option, but it is understood he has about decided to cover the land with a two-story building, utilizing the first floor as an operative and storage garage and the upper floor as a museum or conve:- tion hall. Grand Rapids is in need of both museum and convention hall, but the city should properly supply the former requirement and furnish a fire- proof building, which would enable the institution to attract hundreds of exhibits which the present owners ar? holding, pending the erection of a fire- proof structure to house their precious relics. An adequate convention hall is one of our most urgent needs at this time. Perhaps the location of such an addition to our civic assets could be improved, but nowhere in the down town district could so large a space be secured except by the investment of an enormous amount of money. The manager of a certain jobbing house recently stated to the writer: ‘'T have read your animadversions regard- ing the sending of buyers to Eastern markets with more than passing inter- est. Your observations are in exact accord with our experience.. For many years we sent a buyer to the New York market once a year, whom we now have reason to believe paid more at- tention tothe entertainment featuYre than he did to his duties as a buyer. We now send a representative to New York who never accepts a courtesy or We are surprised to note how much cheaper he buys goods than the buyer did who placed himself in harmony with the seller by accepting entertainment.” commission from any house. seamed and_ wrinkled, showed that the sunshine had not been too familiar with it, but rather it had the look of being shut up in dark un- Her face, wholesome rooms. It was. shriveled and pale like an old potato that has lain for months in a damp cellar. She looked doleful enough to be used for a dummy in front of an undertaker’s establishment. She was a human rain- crow and gave one the impression that if it were not drizzling that clouds or fog would soon appear. There was nothing cheery or hopeful about her appearance. In-fact, there were no bright days for her, she never saw the sun except through smoked glasses. Yet she felt “called” to visit the sick and sorrowing, entirely unconscious of the fact that she was a misfit and that afflicted humanity did not need her doleful presence. What does a man care about purity? He expects it in his own wife, cf course, because she is his own prop- erty, and he believes in property rights. But more often than otherwise he de- votes his life after marriage, if not previous—to the pleasure or duty, as some seem to make it appear—to in- vestigate the virtue of as many girls as possible. If they were in earnest regarding investigations, if it were for the betterment of humanity, all would be well. But I have noticed it is the man with money and one seldom be- yond the middle age who is most anxious about the welfare of beautiful and innocent young girls. On _ that awful day when the secrets of each heart shall be revealed, how astound- ing will be some revelations. Strange that a man with a past writ- ten all over his face in unmistakable lines is always searching for some other woman than those who helped him, willingly or otherwise, to make his past. Is it because he does not Or is it rather because he hopes to leaven want a reminder of his follies? his sullied soul with the purity and in- nocence of his bride’s unstained body and mind? It is well indeed for him, but what of her? It is the unsheltered woman who de- serves the tenderness, the love and protection of mankind; she who battles against odds, who is always against the tide, who must buffet not only the winds of adversity but the strong tide of human passions. ! She with her a!- most weird intuition goes out in the world and ‘wins her way by wit and wisdom and with a brain that has 1 knowledge of human valuation, but audacity and daring keep her soul from the seductions of evil. None the less evil because it may be’ veneered by education and convention. Plutarch was not enthusiastic over, or in favor of fishing, and tells us that it is base, having neither wit nor per- spicacity. I agree with him in this respect, that the act of fishing may be enjoyed without a display of wit and is one wherein wit does not con- cern the fish at all; whether the angler is witty or grouchy is of small moment. The bait on the hook re- quires a great deal of perspicacity in its selection and arrangement; but when the bait fails to bring the slight- est nibble, when the wittiest angler waits for hours with never a twitch of the line, there are times in the lives of men when a great deal of perspicus- sity has been used. It is rather curious that women have been among the most masterful rulers of this great world of ours. One has but to think of the East and back to Semiramis. Theodora, however, did not rule alone, but shared the honors with the wisest of Byzantine emper- ors. Catherine the Great and Eliza- beth of England were a few of the brilliant illustrations. And it is worthy of notice that these women were not of the upper strata, but, strange as it lowest grades, from the hardest of lives, to supremacy and power. may seem, rose from the I feel at times as I did in my first experience on one of those movabie stairways, where one steps on a sort of incline and is lifted or rolled up to the next floor, wondering when the top is reached how one would step off. At the top a helping hand was there to steady me as I slid off easily and safely. Just so we are slipping along in this dear world of ours and some time, when or how we know not, the ultimate verge will be reached and we will slide off into the great unknown region, hoping and trusting that the Father’s hand will reach us and hold us forever more. When we have passed through the grand entrance of Eternity, where the sins of the false and untrue cannot eil- ter, and on our rapt vision gleams the glistening garniture of God’s realm, when we have escape from the iron gyves that bound and crushed us to earth, when we are beyond the utter- most verge and the soul is blessed by the effulgence of eternal love and the blazing glory of realized hope, then, indeed will we know the meaning of Infinite Mercy. The gyves and fetters of convention- ality cannot entirely repress the old feeling of unrest that is our heritage. A strain in the blood, a quickening of dormant faculties, that in some of ‘1s may have slept for generations, awake and the restlessness of dust-blown an- cestors comes from the centuries gone by. There comes a sudden call, a yearning for the freedom of an un- trammeled life, a life of wandering, of days in the wild woods and nights spent in the open under the moon an stars. We feel the thrill in our veins and find our ears listening for voices or sounds that seem to come confused but fraught with unformulated melody, yet in some mysterious way calling for us to come. The call of the uncivil- ized to be up and away from the world of work and worry; that is our herit- A. Stowe. —_>+>___ Minor Not Liable on Contract. Contrary to the opinion of the ma- age. EF. jority of persons, the law gives a min- or the privilege of rescinding at his pleasure all contracts, excepting those for necessaries. Therefore, a minor who purchases on contract may refuse to pay the ac- count although he disposes of the arti- cle either by losing, expending, or squandering it. For instance, in Shutter v. Fudge, 143 Atl. 896, a minor seventeen years old purchased $415 worth of radio parts from a hardware dealer and used the same for the purpose of building radio sets which he sold to various purchas- ers. The minor refused to pay for the parts and the hardware dealer filed suit to collect the account. However, the Court held the boy not required to pay the bill, saying: “He is supposed to be improvident, and likely to misuse and squander what_ he receives, that his contracts are made voidable. Where he (minor) has exer- cised his right to repudiate the con- tract, the infant may be required to return the consideration, or such part thereof received by him, as still re- mains in his hands and under his con- trol. But if, during his minority, the infant has lost, wasted, or otherwise disposed of the property or other con- sideration received under the contract, he may, nevertheless, repudiate it with- out making restitution.” —__©¢~¢ 2 __ Can You Blame Her? “Norman admires everything abovi me—my voice, my eyes, my figure, my hair.” “And what do you admire most about him?” “His good taste.” 10 CASLOW AND HIS CRITICS. Absolutely the Last Word on a Heated Controversy. Grand Rapids, July 15—-Week before last, an article of mine, dealing with independent merchants’ buying clubs, was published in the Tradesman. Last week, Messrs. Hanson and Vander Hooning replied. Two things are pain- fully apparent in both retorts. One was the utter absence of any refutal whatsoever of the contentions which I previously made. The other was their tone of personal invective, ren- dered in such harmonizing keys as to warrant the suspicion that they were written to fit one another, even though the reader might not know that they were bosom friends. Permit me to congratulate these two gentlemen upon the finesse with which they have avenged an imagined wrong. Their past political experience has in- deed served them well. They have outdone themselves in the fine art of employing the weapons of humiliation and half-truth misrepresentation. lf abuse is mightier than argument as in- struments of debate, I concede them the victory without further struggle. When it becomes necesserv to resort to the course of heaping personal anathemas upon the head of an oppon- ent in argument, I’m licked. I can’t compete with such masters in the art of mudslinging. I must confine my- self to the narrower limits of an appeal to reason. Failing in that, I admit de- feat. However, when I can force my critics to ignore in toto the main point which I seek to establish, while they attempt to cover their evasions with a barrage of personalities and bombast, I smile to myself, secure in the assur- ance that I have won my point in the minds of thinking readers. As for the opinions of the other kinds, I lose no sleep in regrets. Relative to my failure in the grocery business, “of which I rarely ever make mention,” I have only this to say: It was a youthful escape whose damage I have honorably paid and for which I did not know I owed anyone any apologies, eight vears after the inci- dent was supposed to be 2 closed af- fair. When 22 vears old, I entertained the fool idea common to many young men that all there was to business was buying and selling and making a profit. Certain unfriendly circumstances were against me. I was a trustful soul, so it was an easy matter to sell me a $1,750 inventory for $2,600. There were $400 worth of dead items in this stock. Then came the 1921 deflation tragedy. Not that these account for my “failure.” They only shortened the agony. I would have failed anyhow, because I had no business to be in business. The main difference between me and many other “merchants” is that I'll admit it. I emerged from the wreck with a deficit of $400 or thereabouts. This was the only businesslike accomplish- ment of the whole affair. How I man- aged it I don’t know. It should have been $1,000. Every penny of this was paid back out of my wages at 50c per hour, earned in the factory of the Grand Rapids Showcase Co. during the months following August of 1921. If anyone, Mr. Vander Hooning in- cluded, will show where he suffered by this harvest of commercial wild oats, I shall be glad to reimburse him as soon as possible at the rate of 100 cents on the dollar, plus interest. As for the newspaper episode and the Home Trade League, to which refer- ences are made, these gentlemen know very well how unable I am to answer the insinuations made. Anything I might say would be only an alibi. I doubt if any disinterested readers of the Tradesman are so sordid in their interests to be concerned with these insinuations; but, should anyone care to do so, I refer them to the merchants along Grandville avenue, where I MICHIGAN TRADESMAN Moses J. Dark Flowers for the Living — M. J. Dark & Sons of Grand Rapids In the year 1918, after the signing of the armistice, Maurice Dark returned to Grand Rapids from Camp Dodge and Lawrence Dark came back home from Camp Zachary Taylor. In celebration of this event, Moses J. Dark severed his business connection of 24 years and formed the company of M. J. Dark & Sons. Just like that. But the Dark family had to dig in and work. They started in a small and inconspicuous way and built a reputation from the ground Sounds easy. up. It was solid and of the finest material, and one of the strongest features of their business was their reputation for handling the best bananas in the section. Within a few years their warehouse was too small to handle the volume of business. A new place was thereupon obtained. Now they are located in one the finest produce warehouses in the State. They have five banana rooms, each of cariot capacity, constructed of four- inch corkboard, ceilings and floor. Refrigeration is by means of a Lipman Refrigerating Machine made by the General Freezer Co. The Moore system is in use in two of the rooms. Ventilation is maintained in the other three rooms by another device. Mr. Dark attributes his success to the policy of handling only quality merchandise. His friends know that his success goes far deeper than this, that his integrity and patience and square dealings are the fundamental reasons for the present dominating position of M. J. Dark & Sons. In addition to this, Mr. Dark is widely known as one of the first fruit jobbers to successfully employ direct mail in the expan- sion of his sales and the development of his good-will. He issues cards to the retail trade, dealing with the history of the banana, how to care for this fruit, how to sell it and display it. He is at present running a series on the facilities the house of Dark has for the proper care and handling of a car of bananas from the time it is spotted on his industry until it is hanging in the retail grocery store, beautifully and perfectly ripened. All in all, it may be seen that M. J. Dark & Sons are very much alive, and they deserve as splendid a bouquet as the writer can tender in any language.—Fruit Dispatch. » July 17, 1929 labored in a newspaper way for four years. What they shall say of me must be taken as the only evidence in the case. I have only this comment to make of the Home Trade League: I have been impressed with two facts con cerning the reactions of Grand Rapids merchants toward this alleged ‘“fail- ure.” Those whom I have since met, who actually paid any money into the cause, have either said nothing or have voluntarily said that they considered the money “well spent,” considering the public comment that was stirred up at the time, and which is still gain- ing headway in this community. But I have also been impressed with the fact that my most able critics have been those who volunteered an abun- dance of “moral support” (which Mr. Vander Hooning boasts was so gener- ously given by the members of his club) but whose cold cash was so re- luctant to appear on the books. By the way, it just «~ happens, as | recall it, that Mr. Vander Hooning’s membership had not come in vet when I left the League. If my memory serves me rightly, this furnishes a splendid illustration of what I mean. It gives a working demonstration of the source from which criticism of this kind is most likely to originate. In- cidentally. would M'r. Vander Hooning please inform me if that “$700” deficit to which he refers includes something like $125 in salary which I did not feel like taking from the League’s treasury, not because I wasn’t entitled to it, but because I could get along without it at the time, until such time as the financ- es were in better shape? My article was called “an attack,” “ridiculing the original Grand Rapids advertising group.” If these gentle- men will read my article again, I will be glad to have them show me where I condemned their buying club, or any other group. I merely sought to show how such clubs could (and I thought with better wisdom) advertise their “buying power’ under protest to get the public to thinking, instead of boast- ing of their “buying power” and add- ing fuel to the syndicate’s bonfire. | did not criticise the buying or adver- tising group, but the manner in which it conducted its public policies. The only buying club which I condemned in itself was the “R Stores,” and that was solely because of the National Grocer Co.’s change of front. In this I am pleased to see that the Trades- man editorially concurs. Now, for a little fun. It just so hap- pens that these gentlemen are yelping irom the impact of a slap which wasn't delivered to their club at all. I re- ferred to quite another club of mer- chants in quite another line of busi- ness. _Apparently, Hanson and Vander Hooning harbor the idea that their club is the only organization of its kind in town. In fact, I have heard many complain of just such an attitude on the part of these gentlemen. Had they read carefully, they would have seen that I said a club had been or- ganized “some months ago.” Mr. VanderHooning says his club was or- ganized “about three years ago.” Fur- thermore, I said that this particular club was a club of “merchants” not particularly “grocers.” When Mr. Hanson claims for his club the distinction of being “the or- iginal Grand Rapids advertising group,” he deserves to be corrected. The Service Drug Stores were orgai- ized and in full swing fully five vears before Mr. Hanson’s “original Grand Rapids advertising group” ever appear- ed in print. And there may have been others before that. Personally, I am grateful to these gentlemen for this outburst. It fur- nishes 2 graphic illustration of the manner in which independent mer- chants who shrink from being criti- cised themselves will turn and rend someone who is sincerely seeking to serve the common welfare. Many a July 17, 1929 reader of the Tradesman will say with me that one of the outstanding weak- nesses of a certain type of independent merchant is his readiness to contribute “moral support” to anyone who boosts for him, plus his hair-trigger quick- ness to rip that same one wide open if he dares to speak some of the truth that hurts. Fortunately, this type of merchant is in the extreme minority. He makes himself appear typical of all merchants, simply because he makes the most noise. I have received too many agree- ments from other merchants on the very article with which these gentle- men take issue to believe otherwise. Meanwhile, lest I .be accused of backing down, let me say that while I did not have Mr. Vander Hooning’s particular club in mind when I wrote the offending article, all that I said applies equally, if not more emnphatical- ly, to his organization. If that club will officially take public issue with me, I shall be pleased to give its members facts a-plenty to show how and why. But I shall not do so except upon re- quest, because it would be so em- barrassing to a large number of its members who are not dominated by the personal and retaliatory type of psychology. I think too much _ of them to do such a thing except upon their request. After all, these personal thrusts have precisely the bearing upon the mer- chant’s problems to-day as the color of the eyes of an Eskimo have to do with the consumption of near-beer in the Fiji Islands. I only wish it under- stood that I take my stand on the side of the independent merchant, as a mere consumer, not under a “cloak of re- ligion,” but on a basis of fundamental, practical Americanism in business. Precisely on the same grounds which I refused a glass of liquor in the Olds Hotel at Lansing a vear ago last April on the last afternoon of the State con- vention of retail grocers. It is a part of my conception of law-abiding American citizenship. N. H. Caslow. Grand Rapids, Tuly 15—Permit me to reply through your paper to Mr. Hanson and Mr. Vander Hooning, whose articles against W. H. Caslow in your July 10 issue demand atten- tion from someone who knows niore than has been said. After reading the articles of these two gentlemen, I could not help but think how small a person can be when he allows himself to enter into person- alities. After all their bombast, they did not say one word against Mr. Cas- low’s arguments on buying clubs. Mr. Hanson refers to the Home- Trade League as Mr. Caslow’s. This is not true. Mr. Caslow was merely the secretary of the League and it so happens that Mr. Jurgens, my partner, was one of the directors under whom Mr. Caslow served. Mr. Jurgens went out with Mr. Caslow upon different occasions soliciting memberships in this worthy movement and found, as Mr. Vander Hooning says, plenty of moral support, but very little financial response. This furnishes a very good clue as to why the Home Trade Lea- gue died. By no means is the blame to be laid on Mr. Caslow. o Allow me to urge these two critics to re-read Mr. Caslow’s article on buy- ing clubs, making note of the fact that he does not condemn merchants’ buy- ing clubs when forced by necessity of circumstances, but rather he criticises merchants who will boast of their buy- ing club economies in chain store language. Why not tell the consumer that this combined buving is forced on us and not practiced because we want to? To my mind, such an attitude on the merchant’s part would, as Mr. Caslow states, bring the public up with a jerk and would be a real blow to the chain store boosters of buying power. Understand, I speak as a merchant. MICHIGAN TRADESMAN Our store belongs to a number of buy- ing groups in different departments and we would not be without this ser- vice. But only because we are forced to. What is more, we are practicing Mr. Caslow’s suggestion of buying clubs under protest, and it works. Not only do we advertise this, but in con- versation with customers in our store we tell them why it is necessary for us to form these buying clubs. Answering Mr. Vander Hooning’s mention of Mr. Caslow’s newspaper failure, let me tell Tradesman readers that there never has been a better, more fearless and more resnected community paper in Grand Rapids than the Southwest Community Al- liance. Caslow has a way all his own in writing editorials, because he wins the public by sheer force of his prac- tical analysis of things. He is not theoretical. He digs into the facts first, then goes back to first principles before he is ready to speak his piece. That is whv he seems to always have the facts on his side when he seems to be springing a theory. Understand please, I know whereof I speak, as our store was the largest ad- vertiser in his paper and we do not spend our good money in a paper which people do not read and respect. Anyone wishing to get a real slant on the situation which Mr. Caslow hoped the Home Trade League might present to the people of Grand Rap- ids should read the book, “the Sob- Squad” which Mr. Caslow recently wrote and published. Every merchant should read it. It gives concentrated food for thought to the merchant as well as the consumer, even thouch it is a novel or, rather, because it is a novel. Reading it any merchant must have absorbed a new conception of his business, and he would be slow to be- lieve that the writer of such a work could be a hvpocrite to either the wholesaler or the retailer, even though he spoke exclusivelv as a consumer. Thank you, Mr. Editor. if this state- ment from a merchant mav undo some of the damage done by a senseless in- dulgence in personalities. Mr. Caslow needs to be heard by the people of Michigan. That is his work and that is where he belongs. Knowing him for ten years as a factory worker, as well as a writer and speaker, I do not know of any individual anywhere who has spent more time on this matter or with such constructive results. Henry Holtvluwer. Grand Rapids, July 15—I was indeed very much surprised to read the re- torts of Messrs. Vander Hooning and Hanson in the issue of July 10 to the article of W. H. Caslow in the Trades- man of July 3. Caslow’s article was an impersonal criticism of systems and organizations, whereas the replies were personal and even insulting. If the revelations made had anything to do in a constructive way with the subject they might be condoned, hut as pre- sented they were a mean slap at one who has none but the highest matives in his fight for better merchandising standards. We are taking up the cudgel in favor of Caslow because we believe the dis- paraging article of Mr. Vander Hoon- ing leaves him at an unfair disadvan- tage, because any reply he might make would be viewed as nothing but an alibi at best. This is a time when his friends who know something of the inside of these “revelations” must come to his defense lest all the independent merchants be injured through this piece of personal nonsense. Viewing Mr. Caslow’s so-called “fail- ures” with an open mind we find them the result of circumstance, rather than fault on the part of himself. Mr. Vander Hooning reveals Cas- low’s failure as a grocer, a newspaper man and as secretary of the Home Trade League. We will limit our- selves with the last two “failures” and give a few facts. Anvone who has been connected with the newspaper business will know what I mean when I say it is a big job *o establish a community weekly. It is a bigger job when you have a ter- ritory to work in where there have been two previous newspaper failures. That is what Caslow had to contend with when he established the South west Community Alliance. His con- tention was that any community as large as the Southwest section should have a newspaper and would appre- ciate one with enough backbone to fight for the community rights. This proved to be true from the reader's point of view. but the merchants fell down when it came to supporting him in the advertising end, which is the financial backing of any newspaper. We have been witness to Caslow’s failure to bring in the advertisements because he had undertaken a commun- itv problem which had to have his at- tention or it would have fallen flat We were printing his paper at this time, so we know this to be a fact. Speaking as one of Mr. Caslow's creditors and personally believing that he could not be held legally responsible for this debt, we wish to bring out that he admits his moral responsibility for the same. Placing our confidence in his past record, which showed that he paid every cent of his grocery failure from his factory wages, we ask Mr. Vander Hooning ‘to cease worrying 02 behalf of the creditors. Mr. Hanson terms Mr. Caslow as being an impractical theorist, but I wish to say that since his articles have been featured in my publications I have noticed that the working people are being impressed. These articles are being very well received and in my contact with our readers I find they are having the desired effect. The local independents are benefitting by Cas- low's labors and the two articles of criticism presented in the Tradesman show that they don’t appreciate it. Regarding the Home Trade League, which is another of Caslow’s so-called “failures,’ Mr. Vander Hooning says that the members of his organization gave it their “moral as well as financial support.” This would imply that the moral support was in the predomin- ance. That has been Caslow’s experi- ence in the past five years to my knowledge. He has had a millionaire’s surplus of “moral support,” but has never been able to make it serve a legal tender at the bank. We also raise the question whether the $3,500 spent by the Home Trade League was lost. We believe that the factory meet- ings and other publicity conducted dur- ing that time have had a lasting effect and that as soon as the merchants wake up to their opportunity to culti- vate the seed which has been something will happen to Rapids. As a final thought, I wish to say that I think the men who have criti- cized Mr. Caslow and his work, and have so amply provided him with “moral support” are shamefully treat- ing one who has the cause of the in- dependent so much at heart. A prophet is not appreciated in his own country and this is also true in this case. John Berhage. —_+-+____ Why Are the Honors Due General Pershing Withheld? Grandville, July 16—Eleven years have passed away since the armistice which brought to a close the greatest war in history. Where now are the heroes of that memorable strife? Shall we say gone but not forgotten? Rosevelt was the outstanding hero of the Spanish-American war. He had honors piled thick and fast upon him. Other wars produced American heroes and nearly all of them were recognized and boosted to public office. Grant, the peerless leader of the greatest civil war in history, became President for two terms and was seri- ously considered for a third. Harrison SsOowl Grand 11 and Taylor, heroes of earlier wars, each became President as a mark of love and respect of the country they served. All this to bring up the query as to what has become of the hero of the kaiser’s war, the man who command- ed all our armies, who stood like a stone wall in the face of a relentless German foe and laid the fruits of vic- tory at the feet of the allied armies the peerless General John J. Pershing? There is a big question mark here since Pershing was the hero of the American forces, and it was his army that saved the day and_ preserved France and England from the maw of the German giant. There can be no doubt that General Pershing has been neelected. Why this is so it is hard to understand. Modest he is, no doubt, but so was General Grant, and yet the latter was taken up and borne on the shoulders of the American people into the presi- dential chair. His civil record did not match his military triumphs, and yet, because of his magnificent work as a soldier, he was twice elected President of the United States. Where now is the man who saved the dav for liberty and right in that greatest of all wars the world has ever known? Very few people know if John J. Pershing is in America, Africa or at the North Pole. Why this seem- ingly studied neglect of our greatest living military hero? It puzzles an ordinary citizen to un- derstand the workings of modern so- ciety. Have we gone out of the hero worshiping business entirely? Tt would seem so from present appear- ances. We need a re-awakening of the old spirit in our land to-day. Surely a man like the American hero of the world war should not be permitted to hide his light under a bushel. How quickly there would be a call for General Pershing should America face another war. He was the out- standing leader of the A. E. F. and is to-day the peer of any commander liv- ing, either foreign or American. Why the President in his numerous appoint- ments has neglected America’s war hero is not quite plain. Like Grant, General Pershing is, no doubt, over modest, yet that should not cause him to be neglected. That Roosevelt was over praised does not admit of a dovht. With him place in the public eye was a passion. He understood well how to blow his own horn and he usually made good wherever he served. General Per- shing’s untoward modesty ought not to consign him to the scrap heap so soon after the close of his masterful service to the American people. Military presidents we have had in plenty, from Washington down. With Pershing the presidency is beyond his reach, even if he should strive for the plum. Hoover will doubtless come up for a second term, after which age would disqualify the General. To America belongs the glories of the kaiser war victory and the Ameri- can army was led by General John J. Pershing. The world knows this and yet no just recognition has been con- ceded our American Commander. It is, however, not too late to amend a wrong. Let us bring forth the quiet hero of the latest war and crown him as he deserves. A cabinet position would have been the least recognition that could have been given. Now that is gone. how about an ambassadorship to one of the world’s great nations? We should not be chary of awarding honors where, as in this instance. honor is due. Washington and Grant. our former great military geniuses, were reward- ed with the presidency. which was meet, and now we should not let the hero of the greatest war in history hide himself in the shadows of eblivion. The demand for proper recognition (Continued on page 31) _ FINANCIAL Review of Business Conditions in Michigan. Midsummer finds general in the United States relaxing season- ally. Both commerce and manufac- turing, however, are displaying more vitality than they usually do at this time of the year, which is especially noteworthy in the brilliant showing made in the first half of 1929. business view of Steel ingot production in June con- tinued practically at capacity. Output for the first six months exceeded the volume in any other half vear by a sub- stantial margin. Close to operations in the steel industry are in- dicated for July and possibly August. The automotive industry made 3,380,- 088 cars and trucks in this period, sur- passing production months a year ago by well over one million Agricultural ments, cotton textiles, tires and numer- ous other products new records, while many others show- ed impressive totals. Reports of cor- porate earnings generally for the half year were highly satisfactory. Whole- sale and retail trade exceeded that of a year ago by a comfortable margin. The wave of prosperity which has prevailed in this country for years has been practically unretarded by such major obstacles as the Florida capacity fer the same vehicles. imple- also established seven land boom, the Mississippi floods, the prolonged strike in the coal fields, excessive speculation in stocks and more latterly curtailmert in building money rates. bituminous construction and high So basically sound is the Nation’s economic structure that it is doubtful whether a credit stringency and declining con- struction in their present proportions would seriously obstruct the flow of business in the months that lie jusi ahead. Some readjustment, however, would seem inevitable, possibly at the end of this year or in the early part of 1930. But the momentum of the first half of this year was such as to assure a good volume of industry and trade throughout the third quarter. That the business men of the Na- tion are convinced of this is evidenced by the estimate of the thirteen Ship- pers’ Regional Advisory that 6.9 per cent. more freight cars will be required to handle the shipments of continuance of Zoards the twenty-nine principal commodities during July, August and September as compared with the same months last Two important changes Money rates year. took place in recent weeks. have eased somewhat and grain prices have recovered sufficiently to guaran- tee a good income from this year’s crops provided weather conditions continue favorable until after the har- vests. Unless some depressing factor develops, the outlook for business until well into the fourth quarter is good. Production and trade in Michigan are being well sustained in spite of the customary summer restrictions. Manu- facturing, especially, is displaying con- siderable vigor for the month of July. The automotive industry continues io be the outstanding leader. Manufac- turers of electrical refrigerators, radios, cereals, farm implements, vacuum cleaners, adding machines and some MICHIGAN furniture lines report a good rate of Copper and iron mining, al activity. so the oil industry, are very active. Chemicals and pharmaceuticals are do- ing a normal volume of business but operations in the paper industry are somewhat below normal. Heavy production in the ford tac- tories is tending to largely offset the reduced output of those manufacturers as . & making preparations io bring 1 who are out new models. Cars and trucks pro- duced by the entire industry in June amounted to 536,309 units, as com- ) pared with 425,195 vehicles in the same month last year. Car requirements for the third quar- Lakes 4.2 per cent. larger than in the same qua-- ter, as estimated by the Great Regional Advisory soard, will be ter last vear. The estimated require- ment for automobiles, trucks and parts n this region in the current quarter 1s 5.2 per cent. greater than last year. Net tonnage passing through the Sault canals in June totaled 10,043,132 was 3 per cent. above in June, 1929. Consumption of electrical energy by last kilowatt a gain of 19 per cent., compared with tons ,which the amoun st2d1 1. 1 " ] industries month 212,768,606 Michigan ag- gregated hours, the amount consumed in June last year, but a decrease of 8 per cent. compared with the month of May, 1929. iMchigan’s employment situation i- very satisfactory. More men are em- ployed in the automotive industry this summer than in any correspondinyz season in the history of the industry. On July 10, 118,178 men were at work Detroit. Detroit in per cent. greater than in in the ford plants in Indus- trial Jure employment in averaged / the same month in 1928. Employment is on the increase in twelve cities, be- low normal in three and normal iv thirty-five. Highway construction is at its peak. More improved roads are than under construction in Michigan *" in any previous vear. Twenty-three principal cities in permits in June for $17,613,496 total in Michigan issued which May Der- buildings was $2,616.845 below the the mits issued in June, 1928. Joseph, Bay City, costing ! and $675,900 below value of Bank clear- ings in Detroit, Si. Muskegon and Lansing in June totaled $2,003,583,000 as compared with $2.- 295,806,600 in May and $1,868,600,000 in June a year ago. In spite of a late start, due to the cold and wet weather which prevailed during the planting season, Michigan crops generally are making satisfactory progress. Farmers much encour- The Fruit cre are aged. hay crop is exceptionally heavy. ip prospects continue fair to good. Both making a better showing than they did a month ago. Warm weather and tourist business have helped to bring retail and wholesale trade are about the improved tone. Collections are fair. goods, tool hardware, paper and drugs hard- Among wholesale lines dry are taking the lead. Suilders’ ware is slow. Wholesalers good volume of orders for fall deliv- report a ery and the outlook bright for autumn Wayne W. Putnam, Public Union Detroit. trade. Director Trost Go. Relations, TRADESMAN We pledge to those who use our services sound business manage- ment, personal interest, and at- tention to every detail of any Trust or Estate problem. The MICHIGAN TRUST Co. GRAND RAPIDS a2 « «2 A BANK THAT OFFERS EVERY SER= VICE TO THE MAN WHO WANTS TO BE SOMEBODY... SQAsiSSsSsesesitiit OLD KENT BANK CAPITAL AND SURPLUS, $4,000,000 RESOURCES, $38,000,000 THREE DOWNTOWN OFFICES ELEVEN COMMUNITY BRANCHES July 17, 1929 Street Losing Its Money Fears. Instead of brooding over the pos- sibilities of dear money for the remain- der of 1929 the stock market is begin- ning to reckon definitely on a reversal in Reserve policy in response to the seasonal demands of industry at home and the pressing needs abroad. Montagu Norman’s visit to this country is looked upon as having a deeper objective than to give the gov- ernor a vacation. The head of the Bank of England has made excursions to this country on other occasions without extracting from the Reserve authorities all that England desired: but at) suits the just now to believe that his mission is market's purpose to encourage the adoption of an easier money policy and to believe in his suc- cess. Expectations along this line have been kindled by the timeliness of the visit. Everybody knows that Europe needs easy money to stimulate indus- try overseas, and everybody knows that with autumn the Federal Reserve will be disposed toward a more liberal money program in connection with the movement of our own seasonal require- ments. Whether the stock market is right or wrong in its prediction is not easy to say. Presumably it is neither wholly That late in Reserve normally begins right nor wholly wrong. August the its seasonal purchase of bills is com- With its bill port- folio now the lowest in years there is mon knowledge. no reasonable doubt that the system 15 the next few months will become a heavy buyer of acceptances. It has continued a heavy seller right down to the present time, and thus contributed its influence toward firming money. What the financial district appar- ently does not realize is that a reversal in its bill market operations will not in itself constitute evidence of a com- plete reversal in the system’s policy. Certainly throughout 1928 the Reserve stuck to its firm money program, rais- ing its discount rate on three separate occasions, but the Reserve last autumi was an unusually heavy purchaser ol bills. about the credit its statutory duty is to help Whatever the Reserve may think expansion in speculative finance industry over such stress per- jods as autumn normally brings. What the Reserve’s money program during the autumn will be the Reserve itself probably does not know at this time. Given a declining stock market and a steady liquidation in security loans the Reserve doubtless would favor a relaxation in rates. Given a rising stock market and expanding brokers’ loans it might adopt a differ- ent course. To the action of the stock market itself, therefore, in part at least the Reserve will look for guidance in shaping its own policy. Paul Willard Garrett. [Copyrighted, 1929.] +> Urges Use of Gold For Credits. With the level of commodity prices 40 per cent. higher than in 1913, the very decrease in purchasing power of the dollar is responsible in a large degree for the higher level of stock prices, Irving Fisher points out in the Financial Diary of Benjamin, Hill & Co. MICHIGAN TRADESMAN Preferred stocks, with their fixed re- turn, cannot participate further in a period of prosperity than the added assurance of payments contracted for, he says, and adds: “Hence the greater part of the rise in values will find Thus the change in purchasing power of the lodgment in common. stocks. dollar alone might conceivably account for a price level of common. stocks double or treble that of 1913. investment trusts in the market, with their huge Participation by the diversified holdings, has largely taken the risk out of common stock invest- ments.” Professor Fisher believes the stock market will continue “rightfully to ab- sorb credits in volumes comparable with the recent past and that to check this process would harm American and foreign well.” He finds need for fresh credits and points to a source: developments as “The answer may be found in the still excessive reserves of the Federal Reserve System, and in the so-called ‘hidden reserves’ of our gold currency and bullion used to back the gold cer- tificates in circulation. “Of the reserves above the minimum, the Federal Reserve Board has stated that during 1928 there was between $1,400,000,000 and $1,500,000,- 000. In May last this sum had in- creased by about $250,000,000. In re- sponse to commercial demands, some $600,000,000 more of gold might be re- leased through retirement of the bil- lion dollars in gold certificates, which are backed dollar for dollar in gold; these notes, would need only 40 per cent. instead of 100 per backing. legal cent. gold Then there are about $400,- 600,000 in circulating gold coins, which might be recalled at need. In all, added credit issues might be based on more than two and a half billions of available or ‘free’ gold, in the ratio of, say, 14 to 1, which is the present ratio of expansion on engaged gold. The new expansion might grow to thirty- five billion dollars of ‘bank money.’ ” Asserting a gold reserve is some- thing to be used when needed and sug- gesting that European central banks might release fresh credits for indus- try abroad, Professor Fisher says: “If at any time these reserves should be exhausted, yet other measures might wisely be considered, such as in- creasing the legal ratio of notes and deposits to reserves, until the supply of currency and credits should again be adjusted to the demands of trade.” William Russell White. [Copyrighted, 1929.] 2 2 Late Business News From Indiana. Indianapolis—The Standard Grocery Co., which conducts a chain of mar- kets, with headquarters at 419 East Washington street, has opened a new branch grocery and meat market at Lincoln and East street. Mt. Vernon—S. Weilbrenner has added a meat department to his gro- cery store. Mt. Vernon—Joe K. Mann will open a meat market in the Hempfling build- ing on Main street. Shipshewanna—Samuel P. Curtis has sold his meat market to John Mishler. Walkerton—Garland Lawrence is the proprietor of the Walkerton Cash Gro- cery and Meat Market which was for- merly owned by John Houser. Brookville—John purchased the meat market formerly Rosenberger has conducted by the Sanitary Main Meat Market. Kentland—Lloyd E. Ford and W. Leslie Strolex, who conduct a whole- 13 sale and retail market, are erecting a slaughter house and installing a cooling plant. : Martinsville—Harry Black is the new proprietor of the grocery and meat market on Cherry street, which was formerly conducted by Charles Hicks. ——_2+»—____ No salesman can afford to take quick offense. The Measure of a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home” 16 CONVENIENT OFFICES “The Bank on th Square”’ GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 14 Treat the Salesman With Due Respect. While on a recent trip | carried my grip with my paraphernalia pertaining to the State Association of Retail Grocers and Meat Deal- ers and | had occasion to experi- ence the actual reception accorded a salesman by the retailers. Almost without exception the Knight of the Grip is the last per- son in the store to receive the at- tention of the retailer and is not only superseded by every cus- tomer but by the deliveries of cakes, fruits, ice, etc. I have known retailers to pay no attention whatsoever to a man carrying a grip, even when there were no customers in the store, busying himself on some pretext or other and on the return of his clerk, disappear out the back door. Thank goodness the latter type of retailer is few and far between. I sincerely believe he eliminates himself in due time. I have hap- pened into retail stores with noth- ing to offer the retailer for sale and for the purpose of making a purchase, but due to the presence of the grip, would be obliged to stand around and wait and finally upon informing the retailer | was not calling to sell but to buy, would be favored with the apol- ogy “| beg your pardon | thought you were a salesman.’ This type of retailer is not confined exclu- sively to the grocery and meat dealer class. I can also appreciate and speak with authority from the retailers’ experiences. Some days it seems to be an endless procession of salesmen and the regular work re- mains undone. Nevertheless there is no occasion for discourtesy to the salesmen calling. The average salesman does not expect to sell every retailer he calls on, as there are many good reasons for the retailer not buying. For instance, duplication of lines, sufficient stock or possibly short- age of cash, but he invariably ex- pects to be received with the same degree of courtesy he extends and this does not mean the retailer is expected to waste his time in the exchanging of nonsensible jokes, for the joking salesman is rapidly disappearing. Every salesman should have a constructive thought for the re- tailer and the up-to-date manufac- turer sees to it that his salesmen have the information and it be- hooves the retailer to make it his business to gather all the construc- tive information possible that may be of assistance to him. A retailer who attends strictly to business, spends practically all his time within four walls week after week, with no opportunity to obtain for himself information and ideas in keeping with our rapid changing times and is compelled to receive the information and ideas that are available from the MICHIGAN TRADESMAN salesmen and trade papers, that will make it possible for him to remain in business, for goodness knows the pass-outs have been numerous. A great many retailers will, no doubt, claim the specialty sales- men are non-essential and that the jobbing salesmen can take care of the orders. This is true, so far as the taking of orders is concern- ed, but the jobbing salesman can- not specialize on the many hun- dreds of items carried by his house, intelligently, neither can he keep posted on the market condi- tions of everything handled. The manufacturers school their salesmen on the merits of their particular line, keep them posted continually on market conditions and are constantly endeavoring to make the retailer's task easier and more agreeable by creating con- sumer appeal and there is no ques- tion but what the retailer himself is a very important factor in de- termining the cost of the com- modities he buys, and if the retail- ers will do their part by giving the salesmen prompt attention, more territory can be covered by the salesmen, without adding to the expense, thus naturally reducing the average selling costs. The writer is hopeful that the retailers will consider this in a constructive light, wait on the salesmen promptly as possible, and by all means extend him the same courtesy you expect from the people you sell to. You will find the salesmen are in a position many times to favor the retailer and it is only natural for them to extend their favors to those who have proven themselves worthy of respect; for, after all, the sales- man is human and is fighting for his livelihood, just the same as the retailer, only from a slightly dif- feren angle. Herman Hanson, Sec’y. —__ ~~. The Law of Implied Guarantees. Generally speaking, merchants shouid carefully weigh words before making any positive statement to a prospective purchaser regarding the quality of a This is particularly true if the customer informs the dealer of the intended uses of the article. product. For instance, in Wisdom vs. Morris Hardware Co., 274 Pac. 1050, it was disclosed that the owner of an orchard approached a hardware dealer and re- quested a preparation to spray trees. The hardware dealer recommended a preparation which the orchard owner purchased and used with considerable damage to the fruit. He sued the dealer for damages. The Court promptly held the dealer liable, but explained that he would not have been responsible for the damage if he had simply sold the preparation in response to the purchaser’s request for a spray preparation by its trade-name without informing the dealer of the purposes for which he intended to use the merchandise. Fall Glove Demand Active. Early Fall buying of men’s gloves presages one of the best seasons in some time. Particularly active are cape, pigskin and goatskin styles. The capes are cut more conservatively than the others and are being bought chief- ly in one-clasp effects. Reddish tan is the favored shade in New York, but buyers for stores in other parts of the country stress the brown and brown tan. Pigskin is being bought in both July 17, 1929 sport and street types. In the former, ventilated are wanted most. Many styles of this type show a pro- nounced flare at the Hand- sewn hems and backs also feature these gloves. Goatskins are being ordered mostly in sport slip-on styles. A novel golf glove has a palm of pigskin and back of sueded fabric or chamois. —_->__ A rut differs from a grave only in depth. slip-on wrist. From GRAND RAPIDS to: JACKSON, MICH. - NILES, MICH. OWOSSO, MICH. UNION CITY, MICH. DURAND, MICH. 4:30 a. m. to 7:00 p. m. to 4:30 a. m. MICHIGAN BELL TELEPHONE CO. Long Distance Rates Are Surprisingly Low For Instance: 09‘ or less, between 4:30 a. m. and 7:00 p. m. You can call the following points and talk for THREE MINUTES for the rates shown. to other points are proportionately low. BERRIEN SPRINGS, MICH. LUDINGTON, MICH. __ ST. JOSEPH, MICH. __ The rates quoted are Station-to-Station Day rates, effective Evening Station-to-Station rates are effective 7:00 p. m. to 8:30 p. m., and Night Station-to-Station rates, 8:30 p. m. To obtain Out-of-Town telephone numbers, call “Information.”’ Rates Day Station-to-Station Rate Phone 86729 Suite 407 Houseman Building THE INVESTIGATING AND ADJUSTMENT CO., INC. COLLECTORS AND INSURANCE ADJUSTERS Fire losses investigated and adjusted. Collections, Credit Counsel, Adjustments, Investigations Night Phone 22588 Bonded to the State of Michigan. Grand Rapids, Michigan -gREEREREREeEEEe — GUARANTEED PRODUCTS—Power Pumps That Pump. Water Systems That Furnish Water. Water “THE PUMP SUPREME” ers. Septic Tanks. Cellar Drainers. MICHIGAN SALES CORPORATION, 4 Jefferson Avenue PHONE 64989 GRAND RAPIDS, MICHIGAN July 17, 1929 MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE Forty-five New Stock Companies. According to a late edition of Best's Insurance News, forty-five new stock fire insurance companies were organ- ized in the United States during the year 1928, this being the largest num- ber ever organized in any single year. According to this periodical’s calcula- tions, these new companies started with combined resources of $51,950,- 692, while at the same time the stock- holders of previously organized com- panies contributed $86,212,397 of new capital, making a total of $138,163,089 of new capital in the fire insurance field upon which dividends must be earned. This insurance periodical asks the question, “What significance can be attached to this tremendous amount of new money, considering that the premium volume of fire insurance companies shows no material in- crease? While the investment departments of the insurance company are of vital concern to the stockholders and to the public, this publication goes on to say that “the primary function of insur- ance companies is successful under- writing of insurance hazards. The in- surance companies should shape their business policies as to place the main dependence upon underwriting results because underwriting of risks is their fundamental business.” In other words, Best’s News seems to think that a fire insur- ance company’s business is insurance instead of stock jobbing and manipul.- tion of assets, which is an important activity of many stock fire companies and combinations, or fleets. For real fire insurance companies, Best's should look the mutuals over, for there could be seen fire insurance companies which Insurance are engaged in the real business for which they are chartered by the State. Capital stock is only the excess bag- gage attached to fire insurance com- panies upon. which the policyholders must pay the freight. If the policy- holders’ contributions do not sustain a fire insurance company, that fire in- surance company will soon cease to do any business. —_—_»>22>—__ Flying Smokers Create Fire Hazards. The fire hazard from smokers con- tinues, even though they are winging their way high in the air. Careless smokers cause an annual fire loss of millions of dollars. One would ex- pect them to exercise care when rid- ing in an aeroplane, but according to reports from the Pacific Coast they apparently do not. In the regular passenger operating between Los Angeles, San Francisco, Seattle and Portland, there is grave possibility of serious fire de- veloping in the wheat fields and stubble, as well as in the timberlands when lighted cigars and cigarettes are dropped from planes. It is apparent to passengers that fires have been numerous in the dry grass and grain along the route, and “No Smoking” signs are posted in the planes, but the pilots are unable to control the situation from their post- 1 front of the passenger com- service tions it partments. When aeroplanes are in more gen- eral use, as they will be in the not far- distant future, a very real fire menace may develop from such a situation uu- less something is done to curb those who do not display common sense. In- terested authorities are endeavoring to have the Department of Commerce issue regulations which will defin-tety bring this hazard to the attention of passengers using planes over the route where the danger has arisen. — 2s. 2s es How Insurance Costs Are Determined. Insurance rates are made by the in- sured members, and not by the com- panies. knows that tne amount of losses and the expense of Everyone operation, therefore those respons ble for the fire losses make it necessary to raise the amount necessary to meet re- quirements. The surest road to rea- sonable insurance rates depends on the part of the public improving physicu risks and punishing incendiaries. In- surance companies should make more risks, especially There should be rigid inspection of along moral lines. more fearlessness in resisting payment where there is evidence of incend-ar- ism. Every honest and careful owner of buildings, free from dangerous d>- fects, helps pay the cost of all fires. The people pay an enormous amou'it for preventable fires. If this amount can be lessened, rates will be de- creased. " se —_- Some Early Newspaper Editors of Grand Rapids. Grandville, July 16—I have been considerably interested in reading Mr. White’s articles regarding early mer- chants and others of Grand Rapids. That city was in my young days a sort of mecca toward which my feet tended when I got away from my back- woods surroundings on the Muskegon. I always had an itching for newspaper and literary work, and came to be cor- respondent for both Grand Rapids and Muskegon newspapers. The Daily Times, founded I think by C. C. Sexton, was one of my favor- ites. I was its regular correspondent from Newaygo county for a number of years. Visiting the city I made it a point to call at the Times office. Mr. Sexton was an ardent Greeley man, supporting the Tribune philosopher in his effort to reach the presidency by way of the Democratic party, than whom no greater enemy had existed through many long years. Editor Sexton not only supported Greeley in his paper, but he imitated him in his dress, an eccentric garb which attracted notice wherever he went. After Sexton I believe Nathan Church came to the Times. It was said that he patterned his print shop after that of the Chicago Times, run by Wilber F. Story. During the Sexton ownership. the Times had for political editor one Stern Wheeler, who was eccentric in many ways, and at one time clashed with the Democrat which, had the in- cident been farther South or West, would certainly have led to a passage at arms. Those early editors were not chary with words of condemnation of their rivals in business. The lie was fre- quently passed and sometimes a fisti- cuff encounter on the street resulted. The Eagle and Democrat were the leading party papers of that early day, the Times coming in later as an inde- pendent sheet; that is, after its cam- paign fo- Greeley. A. B. Turner, of the Eagle, was one of the early standbys of the pioneer press of the Grand River Valley. Dur- ing a short residen-e in your city near- ly half a century ago, I contributed a serial story of Michigan early days to the Eagle, entitled “Pebble Brook,” which, no doubt, some of the old timers of Grand Rapids may still re- member. Fenton Davis & Boyle Lavestment Bankers wv Detroit Grand Rapids Chicago We recommend the purchase of Michigan Steel Corporation common stock, Listed on the New York and Detroit stock exchanges. Phone or write us for particulars. I have wondered why when writing of the editorial fraternity of the Valley City some of your historians have not mentioned the name of that eccentric genius, J. Mason Reynolds. (Continued on page 31) she f we? 100 WAYS TO SERVE Si RU PAN) DUTCH TEA RUSK CO. MICHIGAN HOLLAND OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cots OV LESS Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER — Sa Affiliated with 320 Houseman Bldg. The Michigan . Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY Grand Rapids, Mich. 16 MICHIGAN TRADESMAN July 17, 1929 THE CO-OPERATIVE ELEMENT and Maintaining Food Standards. Obviously, as an association of can- function is to In Raising ners whose primary manufacture or preserve food products, our interests are interwoven with those of the distributors of the products—wholesalers, retailers, chain In former times the closely and allied stores. canner functioned solely as a manu- interest in distribution facturer and he had no either transportation or (and with distribution the necessity for creating a consumer demand). We cannot now blind ourselves to the fact that times have changed. Many of the old functions performed by the dis- tributor will be released-and the can- ner must take added burdens upon his The extent of this shift is not vital. The first and foremost duty of the canner is to provide a product shoulders. which is so good and so wholesome that the customers coming to your stores will call for the goods over and over again. The second and very im- portant task of the canner is to share with you the burden of helping you move the goods off your shelves. There has been a quiet revolution going on in the retail grocery store. Retail stores to-day, on the average, are brighter, cleaner and more attrac- tive. Within our own industry condi- tions have changed as radically and rapidly during the past ten years. Our canneries, too, are more modern and We presume that any great change in an industry is a result of a pressure. attractive. necessity or a competitive The changes which have resulted in our partial assumption- of _ storing, financing, advertising and merchandis- ing have been forced upon us by the change in this functioning. There has, however, been a growing recognition on the part of our industry of the necessity for a constant improvement in our product. We would be foolish to blind ourselves to the improvement in handling of so-called fresh or, better termed, refrigerated vegetables, which throughout the United States during the winter months from the extreme Southern states or through Mexico and_ the are available imporation from Islands. Improved refrigeration, both in transit and in retail stores, has brought these products to the consum-- er in a much better condition than was possible ten years ago. This has af- fected some canned commodities more than others; for instance, there can be no question but that competition of the refrigerated tomato has been more of a shock to the tomato canning in- dustry than has the meager winter supply of sweet corn to the corn can- ner. However, in the truer and broad- er sense, all refrigerated vegetables ar competing with all the canned vege- tables. Jae The individual canner, the can com- panies, the steel and tin plate people who supply cans, the National Can- ners Association—all recognize two major necessities: First, a high standard of quality coupled with a rational price. Second, a campaign of publicity to carry to the consumer the real story of the convenience, economy, safety, and delightfulness of good canned foods. Not alone must our products be con- stantly improved, but our plants must be more attractive and more efficient. Good engineering is being introduced, but the real forward movement. in method has just commenced. These improvements must be made with 2 constant lowering in cost. so. that through the popularization of price a broader consumption can be had. The association which I represent 1s proud of the part it has played in the development and improvement of can- ning method, plants and products. The purpose of the National Canners As- sociation, as stated in its articles of association, is “to promote the con- sumption of canned foods.” In 1906 the canners’ organizations were square- ly behind the passage of the Federal Foods and Drugs Act. In 1907 the canners at Rochester proposed the first sanitary code for canneries. From that day to this our Association has bent every effort within its means to aid in National, state and local legisla- tion making for the improvement of sanitary conditions within the plants, a more rigorous inspection of raw ma- terials and fair labeling of the finished canned products—always to the end that the public may safely use more and buy more at retail stores. Through its Research Department in Washing- ton, the canning industry has been familiarized with the time and tem- perature required to adequately steril- ize every food product being canned by its members, with the result that during the past five years there has been né outbreak of food poisoninz from any commercially canned foods canned in these United States. Througa its Raw Products Research Depart- ment, it is in continuous co-operation with the United States Department of Agriculture and the various state agri- cultural departments and schools, striv- ing for the development of new and better varieties and the maintenance of the standard of existing varieties, and waging the fight against insects and diseases injurious to canning crops. Through its Home Economics Depart- ment it has taken the message of the safety and economy of canned foods to the teacher of home economics in the colleges, schools and high country. The rising generation of housewives is being to!d the truth about canned foods to-day. There is one branch of the service of the National Canners Association with which few outside of the Association are familiar. The department is known as the Research Information and In- vestigation Department. This depart- ment functions to investigate consum- er complaints on canned foods. During the past three years, there has been an normal schools of the alarming growth in claims made against canners and distributors for alleged poisonings. As has. been proved, time and again by investiga- tion, these cases are generally without foundation, and action has been under- taken at the prompting of the ambu- lance chasing type of attorney. These attorneys, through the universal enact- ment of compensation laws and almost universal coverage by insurance of au- tomobile damage claims, have lost their means of livelihood. They have turned to the food industry. During the period November 1, 1927, to May 1, 1928, there was 184 of these claims made and investigated. During the last eight years only one of these cases has been lost in court; and in that in- stance the verdict for the plaintiff was absolutely nominal in amount. There are at this time fifty-nine cases pend- ing in court. Since November last there have been three suits won, one suit dismissed and no suits lost. This service is of real value to the dis- tributors of canned goods. I give you this brief recital so that you may know what our Association has done and is doing to make canned foods better, to assure their absolute safety and to guarantee distribution against unjust claims arising out of their sales. As to the second necessity, a cam- paign of publicity: You have perhaps heard of plans under contemplation for a broad and continuing campaign to popularize canned foods, this cam- paign to be directed particularly to the consumer. However broad it may be and whatever mediums it may _ use, such as magazines, newspapers, radio and lectures, the fact must not be lost sight of that this campaign must be augmented and supported by you men on the firing line. Yours is the dav- to-day contact with the consumer. The retail store manager and his or her clerks can be the greatest force of all in getting the truth about canned foods through to the hcusewives. To-day our interest in distribution lies in transporting and distributing our products from our plants to the consumer at a minimum cost com- patible with the accomplishment of our purpose; namely, the increase in de- mand for and consumption of our products. We feel that the wholesale distributor and the retail distributor, whether functioning as two units or a single unit (and as a single unit as a voluntary chain organization or a strict chain organization), must still perform a function other than the mere trans- portation or physical distribution of That function, gentle- men, has to do with the proper pro- our products. motion of canned foods consumption. We must have your help in telling the American housewife the simple and accepted truths concerning canned foods; that there is no reason what- ever for associating so-called ptomaine poisoning with canned foods; that there is nothing poisonous in a tin can: that foods will not be contaminated by storing in an open tin can any more than if left standing in any other open vessel; and that canned foods have a higher vitamin content than those foods brought into her kitchen raw and cooked on her stove in an open kettle. We must bring home to her the econ- omy and the convenience of canned foods; and make her realize that the tin can, instead of being a source 9: possible danger is the greatest guar- anty of freedom from contamination. (No doubt many men who have been forced to eat in a restaurant of dubious appearance have resorted to ordering boiled eggs because that food came to you in a sealed package which could not possibly be contaminated along the way.) We want to drive home to the consumers of this country the thought that in the same sense, foods brought to her in a hermetically sealed can are, as Doctor Rosenau says, “the safest foods that come to our table on ac- count of the processing to which they have been subjected.” If we are to make real progress tn the further development of volume and profit in our canned foods department, I believe it must be done on a quality product. In your green stuff depart- ments, you are excessively jealous of the appearance, of the quality, of every item on that counter. If we are to in- crease our volume of business on the canned vegetables which must com- pete with the refrigerated, it must be done on a quality basis—not a price basis. Let me ask this of you: Will you familiarize yourself most fully with canned foods grades; offer the best of them to your consumers at good prices; view canned foods as the safest, most wholesome foods in your store: display them and talk about their merits; and stress quality, always qual- ity—price is only relative and price ap- peal of secondary importance? Let me give you our pledge that in trade practice we will vouch for the integrity of our memberships; that canned foods will be constantly im- proved; and that we stand ready to join with you in any sound program for the furtherance of our mutual in- terests and those of the consumer. E. B. Cosgrove, President National Canners Associa- ticn. ——_+-~>—___ Chain Stores Show Smaller Sales Gain Sales reports of eleven representa- tive chain store systems issued this week show a slight slackening in the rate of gain during June. The rate of increase for the first six months of 1929, however, was about the as for the corresponding 1928. The smaller rate of increase during June is accounted for largely by the fact that there was one business day less last month than in June, 1928. It is noted, however, that among eleven same period of chains, six representative systems in the 5 and 10 cent class showed a smaller rate of increase during June than during the preceding five months, while five miscellaneous chains report- ed a larger rate of increase for June than for the first five months of the year. The miscellaneous stores also showed a larger rate of gain for June and the first half of the year than the 5 and 10 cent stores. This trend has been noticeable for several years. —>~»___ He Was Not Alone. A jeweler who had not been very good during his early life died and went below. As soon as he got to the nether regions he began to give orders for changing the position of the fur- naces, and commenced bossing the imps around. One of them reported to Satan how the newcomer was acting. “Say,” said Satan to him, “you act as though you owned the place.” “Sure,” said the jeweler, “My wife gave it to me while I was on earth.” 2 = If asked for information, be sure you have it before you give it. July 17, 1929 MICHIGAN TRADESMAN a a AMERICAN COMMONWEALTHS POWER CORPORATION Controls important gas properties in the fast growing Northwest and Southeast sections of the United States through its Subsidiary Company, American Gas and Power Company which supplies gas through its operating units to Minneapolis, Minn. and surrounding communities serving a population of more than 500,000 Birmingham, Ala. and suburbs serving a population of more than 300,000 Jacksonville, Fla. and suburbs serving a population of more than 150,000 Savannah, Ga. serving a population of more than 100,000 and other thriving Cities and Communities The Future of Gas Companies Is Assured —_—— cme -~ The American Gas Association officially reports an increase of 12% in gas sales during the first four months of 1929 by the first 81 representative Gas Companies reporting. This increase reflects in a large part the more extensive development of gas for industrial purposes attending the unusually high rate of industrial activity which characterized the country as a whole during the early part of this year. Another factor contributing to the expansion of gas sales is the in- creased use of gas for domestic, house heating and refrigerating purposes. The sales of gas for refrigeration and house heating are rapidly increasing in the South and Southeast. There Is a Great Future for the Gas Industry You can share in this by owning Dividend Paying Preferred and Common Stocks of AMERICAN COMMONWEALTHS POWER COR- PORATION, which controls Companies serving growing centers of population—where the use of gas is becoming increasingly important. For Information Address Secretary American Commonwealths Power Corporation Grand Rapids National Bank Bldg. 120 Broadway Grand Rapids New York } } } } } } } } } } } } } . S } } , } } } } } } } } } , MICHIGAN TRADESMAN July 17, 1929 DRY GOODS Michigan Retail Dry Goods Association. President—F. H. Nissly, Ypsilanti. First Vice-President — G. E. Martin, Benton Harbor. Second Vice-President--D. Mihlethaler, Harbor Beaci. Secretary-Treasurer — John Richey, Charlotte. Manager—Jason E. Hammond. Lansing. Weekly Report From General Manager Hammond. Lansing, July 15—Edson, Moore & Co., of Detroit, have always been very friendly and helpful to the Michigan Retail Dry Goods Association. Many members will remember the splendid help given us in early conventions by Frederick Stockwell. We were pleased to call upon one of their traveling representatives, C. E. Squier. who con- ducts a store in Romeo. Mr. Squier represents Edson, Moore & Co., in Eastern Michigan and Mrs. Squier manages the store. It was easy to get him to join the Association. In this connection, it may be men- tioned that a well-known representative of Marshall Field & Company in East- ern Michigan, a former merchant, al- so maintains a membership with us. Other wholesalers who do_ business with our members could be mentioned among those who are loyal and helpful to our Association—A. Krolik & Com- pany and Carson Pirie Scott & Co., whose traveling representatives in this State speak a good word for our or- ganization. In 1927 and 1928 when we visited the stores in the Thumb region of Michigan there seemed to be a feel- ing of depression, occasioned, no doubt, by the fact that the seasons had been difficult on account of wet weather in spring and frost in the autumn and also for the further reason that many of the progressive business men of this region had gone to the commercial centers such as Flint. Port Huron, Pontiac and Detroit to engage in other business lines. We spent seven days in this region. A much better feeling prevails. Some stores have gone out of business and some new stores have been established. We interviewed W. R. Polewacz. of Sandusky, who with his associates is owner of several stores in this region. Mr. Polewacz responded favorably, and authorized all of his stores to be placed on our membership list. We made an effort to get an inter- view with Herbert J. Smith. who is also the proprietor of several stores in this region. Mr. Smith was in De- troit and elsewhere on business but we visited his stores and found them progressive and up-to-date places. Through the influence of our Director, D. Mihlethaler, we hope to place the H. J. Smith stores on our membership list also. Our old friend. Erwin Zemke. of Cass City. has retired from the mer- cantile business and is now a farmer residing a short distance West of Caro. Otto Zemke, formerly of the Caro store. is now manager in the same lo- cation employed by the Uhlman Co. We were disappointed in not finding E. O. Spaulding, the veteran merchant in Caro. in his store. The condition of his health is such that he spends only a part of his time there. but his son, C. W. Spaulding. was on duty, feeling fine regarding the business at present and future prospects. Changes are being made in the Mihlethaler store. at Harbor Beach. The shelves are being lowered. inside cases removed. Those who know Darius understand that no progress can be made in his part of the State without coming under his business eve. Mr. Mihlethaler learns by observing the chain stores and will be benefitted by what he learns, instead of being dis- couraged by their presence. He re- cently interviewed Barie Hannaford, of Saginaw, regarding the stock con- trol system in use in the Barie store. He recommends the Barie plan. M. M. Forrester. of Deckerville, is also studying modern methods. He asked me to enquire if our merchants could get a modern layout of a floor plan which would be suitable for his store, 27 x 70 feet in dimensions. If any of our members have a blueprint plan they will loan to this office. we will see that it is returned. We have written some letters also to secure this information for Mr. Forrester. Our old friend. Ex-State Senator George B. Forrester, was assisting in the store as a Saturday helper. We were glad to see him. He served the State honorably for three sessions as Senator. It was a hot dav when we visited Carsonville. ‘Willard Kinde is now the proprietor of the store formerly known as the McCaren store. Mrs. Kinde is the proprietor of a delicates- sen store nearby and here’s where we got the ice cream served by _ her daughter, Miss Wanda Kinde. who during the school year is a student at the Michigan State College, where she is specializing in textile chemistry. Here is a young woman who will be heard of later. A son has recently graduated from the high school and will also be a student at Lansing. At Yale we visited the Williams store. He was in Laneer at his other store. When we arrived in Lapeer, Mr. Williams was in Yale. Both stores look well and we predict that Mr. Williams is prospering. With H. C. Martin, in Yale. we discussed old times and friendships in Livingston county of a generation ago, compar- ing opinions regarding State and Na- tional politics. Mr. Martin has been in Yale a number of vears and con- tinues his membership with our As- sociation. He is devoted to his busi- ness. It hardly seems like ten vears since Harry Ford drove us all over this country helping us to secure new mem- bers. He is still at North Branch. He is alert to find out what is going on in the business world. has subrented a part of his large store and says he does as big a business in the small space as he did before. His daughter vraduated that day from the North Branch high school and will soon be a student in the Battle Creek College. At Marlette we secured a new mem- ber, Louis H. Miller, of the Miller de- partment store. Mr. Miller came to Marlette a year ago and shows his in- terest in the town of his adoption by purchasing a lot and erecting his own building. We will look forward with pleasure to a visit at the new — store after it is settled. The stock of merchandise at the Harold Doyle store shows that busi- ness is good with him. Harold is a loyal member of the Association. as was his father who passed awav three or four years ago. We are glad to see him contented and prospering. Sandusky is where W. R. Polewacz. mentioned above. got his start as a merchant. The Sandusky store was visited, as was also the store of K. H. McKenzie. Here both Mr. and Mrs. McKenzie were busy waiting on a store full of customers. It was Sat- urday afternoon and we did not tarrv long. The McKenzies are O. K. We have three members in Croswell —Billers department store, Saul Jack- son and P. L. Graham & Co. Cros- well seems to hold its own in a busi- ness way. All three of these stores were busy places on Saturday after- noon. We had a conference with Mr. Biller on his pattern contract. Was sorry that Mr. Graham was temporar- ily absent from his store and had a good visit with Jackson. We always enjoy going to Croswell. We missed the fine personality of the late A. R. Ballentine. whose pass- ing was mentioned in our News Letter several weeks ago. This store is now temporarily in charge of E. E. Palmer. Both of Mr. Ballentine’s sons are prosperous and_ successful business men, but are not interested directiv in the dry goods business. A change of ownership at this place would not surprise me. It is a fine location. Our former President, J. B. Sperry, and his son, Clare. are at the helm in the big Sperry store. Shanks Not a Panacea For Foot Ail- ments. Neither the flexible nor the rigid shank shoe is a panacea for foot ail- ments, as is so frequently claimed by their respective advocates. The best we can expect of a flexible shank shoe is that it keeps a normal foot healthy. It possesses no curative properties for weak or deformed feet, it is merely a pliable foot protection that does not interfere with the finer movements of the foot. The rigid shank shoe can at best only relieve foot strain; it cannot cure weak or flatfoot. Through its arch support- ing feature it acts like a crutch to the foot and therefore, in weak and flat- ioot, by relieving the strain on the overstretched ligaments in the foot, it may alleviate the pain, but it merely accommodates an abnormal condition instead of correcting it. In the treat- ment of conditions, in conjunction with other means, the shank of the shoe is an important part of the doctor’s arma- ment. The Chiropodist, Podiatrist and MICHIGAN TRADESMAN Orthopedist, in the treatment of foot ills, looks to the shoe store with the same degree of confidence as the phy- sician and surgeon appeals to the drug store. As a matter of fact we consider that your stores are retailing health through properly fitted shoes. Features of footwear, whether rem- edial or preventive in my opinion should be built into the shoe while the shoe is in the process of manufac- ture. When pads and appliances are added to shoes there is danger of per- manent damage unless considered ana- tomically and physiologically. —_—__—-o a High vs. Low Shoes. As to a high or low shoe, this de- pends upon the occupation of the wear- er and the condition of the ankles. Generally, a low shoe is preferable for use during the warmer months of the year, high during the season when protection is necessary. When- ever there is a threat of an epi- demic of flu, the feet should be kept at body temperature and the lower ex- cold and there are shoes tremities protected from dampness. On_ the feet many more pores to the inch than else- where on the body. For this reason, colds are more readily developed when the feet are exposed to chill resulting in a subsequent reduction of bodily resistance. It is plainly evident that so long as woman allows style to dictate features of footwear she is doomed to pay for her privilege to a certain extent in physical discomfort and relative dis- ability. The human foot will put up with an amount of abuse that no man- made mechanism would tolerate for as long a time. In due time this abuse takes its toll. et When On Your Way, See Onaway. Onaway, July 16—Places that are the hardest to reach are usually the most interesting. I refer to nature scenes. It is common to_ hear the question asked, “Can we drive right to them?” No, you cannot. If such were the case and if all these nice places were strung along the highway like bill boards they would be equally unsightly; altogether too common. If you could step out conveniently any hour of the day and catch a tub full of fish, how long would fishing remain a pleasure? It is the novelty of going after them; of doing things; the ex- pectancy. That's where trout fishing excels: wading the stream, continued change of scenerv: looking ahead wita eagerness; there may be something on the next bend. Travelers and tourists are seeking something different. New roads, new paths, wild life. rustic and natural, away from the artificial. The pavements are becoming mo- notonous; they are all right for speed and distance, but give us the winding roads, the hills and valleys and the unusual; that’s the demand now. And that is why we say to our every day callers, “Let’s get acquainted, ask questions; ask about the places of in- terest: they are not all on the main road.” Discard the finery; it is uncomfort- able, unsuited and not appropriate. Face powders, rouge and face tan will be supplied by nature; painted in, not painted on. Then after the trip you've really been somewhere; some- thing to talk about; something at- tempted; something done and you have earned a night’s repose. Squire Signal. The reason some men can’t adapt themselves .to modern ways is. that they are mentally muscle bound. 19 The man who can never hold a job ought to consider if the trouble isn't with himself and not with the boss. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. Progress in CASH ASSETS ./) or... fee a ee oo $ SDs 151,393.18 oo 200,661.17 Meanwhile, we have paid back to our Policy Holders, in Unabsorbed Premiums, $380,817.91 for Information write to L. H. BAKER, Secretary-Treasurer LANSING, MICHIGAN 460.29 7,191.96 85,792.11 10 LB. DISPLAY BASKETS MADE BY ; NORTHLAND CHERRIES PUTNAM FACTORY, NATIONAL CANDY CO. Inc., Grand Rapids, Mich. Always Sell Rowena Yes Ma'am Graham Rowena Golden G. Meal LILY WHITE FLOUR “‘The Flour the best cooks use.”’ Also our high quality specialties Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Rowena Pancake Flour Rowena Buckwheat Compound Grand Rapids, Mich. 20 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President — A. J. Faunce, Harbor Springs. First Vice-President—G. Vander Hoon- ing, Grand Rapids. Second Vice-President — Wm. Schultz, Ann Arbor. Secretary—Paul Gezon, Wyoming Park. Treasurer—J. F. Tatman, Clare. How Go-Getting Doubled a Business. A Rochester grocer was in trouble. He was running behind. There were no chain units in his vicinity, so he could not see that specially keen local competition was at fault, but he was not making anything. So he con- sulted—well, whom do you suppose? He consulted the manager of a large grocery department in a down-town store. That manager now tells the story. “T asked him how much business he was doing and he said $600 per week. Did he owe anything? No, he was free from debt. What were his ex- penses? Qh, that he did not know. So I said I'd go down and spend an eve- ning with him. “T went down next day at 4 o'clock and stayed with him until 8. I found his stock nice, clean and well kept. He owns his building, was paying himself $40 per week salary and had a boy to whom he paid $12. His ex- pense was therefore not heavy. “My conclusion was, as I told him promptly, that all that ailed him was he was not doing enough business. He did not know how to cope with such a condition, so I proposed that he issue a dodger, which I would get up for him; and that he pursue that sys- tem steadily under my direction until he felt fit to handle it himself. “He agreed and we got to work. I used three specials, pricing them at absolute cost. We got the dodger out on Wednesday, special prices good for Thursday to Saturday, inclusive. Other things advertised were regular goods, but high grade at regular prices. “That first week he did $830. So his advertising paid for itself from the jump-off. I continued to run his cir- culars for several weeks. Then he felt he had graduated and was able to run things himself. His business has steadily increased. He did $1,400 per week within six months; and all the extra help he has had to hire—his only additional expense—has been one girl. That story has a perfectly familiar ring. It shows how most of us look abroad for the causes of our troubles when the diamonds of opportunity are under our eyes in our own stores. This man was habitual dry-rot that infects so many businesses. He felt himself slipping, but the perfectly obvious plan to be- stir himself and get after business dying simply from the never occurred to him. An important lesson for every gro- cer to learn is that every business must be kept alive. If nothing is done to renew its vigor, old customers are apt to drift away and there are too many stores handy to everybody for anyone to need to hunt up a source of supply. Thus regardless of how well established a business may be, nor how high-brow and fancy it may _ think itself, it must have new blood pumped into its veins regularly or it will die of hardened arteries. MICHIGAN TRADESMAN The individual grocer is constantly referred to as the independent. Was the man whose story I have just told independent? He was not. Had he not found another on whom he could depend, he'd have withered and blown away ina short time. And it is worth while to note whom he found. It was a competitor; and there is where most of us can find and get real help, if we are ready to take it. Chain managers and owners are splendid helpers of in- dividual retailers, if they are but given the chance to be useful. Nor does this reasoning apply only to grocers, for nobody is independent. When our country broke away from England she was more nearly self- contained, considering the living stand- ards of that day, than she is now; yet her merchants then had to look across the Atlantic for everything except what could be grown on our primitive farms. Smuggling of British goods continued until open importing came in again. From strong drink, then re- garded by everybody as a necessity of life, to cloth—say from rum to raiment —must come from Europe. And are we independent now? Well, now the boot is on the other foot. To- day we need the rest of the world to absorb our surplus products, so we are even more dependent on the outside than ever before. Let us feel that we are interdepend- ent—that “we are all members one of another’—and we shall have the true slant on our lives. Maybe then, too, we shall achieve a measure of tolerance that may broaden our outlook on our fellows and which we surely can use to great personal advantage! We run our business to make money. Some of us make it. Most of us hard- ly use it to best advantage. And it 15 in the misuse of money, not in its simple possession, that danger lurks. Grocers would make more money if they consistently withdrew real money from their business on some settled, definite, monthly or weekly plan. That money should then be in- Consult your Sut here is one vested in securities. banker on this always. excellent direction. You can share in the earnings of public service companies and_ thus make one hand wash the other, as the Scots say. Nine shares of American Telegraph and Telephone stock will earn dividends to pay for a private line in New York. Sixteen shares of Con- solidated Gas will pay for gas and elec- tric bills of $48 per year. Thirteen shares of New York Central stock would have paid for an annual round trip ticket to Chicago on the Twentieth Century Limited, including Pullman fare six months ago. It will pay much more than that now. In days gone by when stocks were transferred only in hundred share lots it was largely true that Wall Street owned the corporations; but during the past twenty years those stocks have been distributed in small lots to small investors everywhere. To-day the people own the corporations. And there is no better way to begin to be a stockholder than by purchasing a few shares of the companies that serve your own community. (Continued on page 31) July 17, 1929 The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS “te “i MICHIGAN NEW AND USED STORE FIXTURES Show cases, wall cases, restaurant supplies, scales, cash registers, and office furniture. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. N. FREEMAN, Mgr. Agency for Remington Cash Register Co. Call 67143 or write VINKEMULDER COMPANY . Grand Rapids, Michigan Distributors Fresh Fruit and Vegetables “Yellow Kid” Bananas, New Potatoes, Strawberries, Sunkist Oranges, Lemons, Fresh Green Vegetables, etc. M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN — Direct carload receivers of UNIFRUIT BANANAS SUNKIST -- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables AT YOUR GROCER’S A huge advertising campaign is sending thousands of new customers to grocers for their daily supply of Yeast. Grocers who show Fleischmann transparencies on their windows or doors, and metal package displays in their stores are identify- ing themselves with this advertising and are enjoying bigger profits by securing these new customers. To get your share of this new business be sure you have these displays in a prominent place. FLEISCHMANN’S YEAST Service We now invite you to inspect the finest cold storage plant in America. We have Charles A. Moore Ventilating System throughout the building enabling us to change the air every seven hours. We also carry a complete line of fresh fruits and vegetables at all times. Won't you pay us a visit upon your next trip to Grand Rapids. ABE SCHEFMAN & CO. COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS July 17, 1929 MICHIGAN TRADESMAN 21 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E. ©. Abbott, Flint. Secretary—B. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Animal’s Age Indicated in Meat. When students of meat are trying to establish in their minds the appear- ance of beef, complications are apt to arise unless the essential differences between the beef of young and older carcasses and cuts are considered. One of the first things careful meat buy- ers look for 1s quality as evidenced by inarbling, or intermixture of fat par- ticles throughout the lean muscles. Of course the color and general appear- ance is considered also, including the color of the fat. things to study and to look for when These are good buying, but of no less importance to the experienced meat man is the bone. When the bones are red in the center, if sawed or chopped, and when the bones along the back of the rib con- tain snowy white cartilage, the evi- dence of youth is there in unmistak- able terms. Youth and tenderness are closely associated in beef as well as in other meats, and when the bones show the proper redness, softness, and car- tilaginous features, the meat is likely to be tender and of good flavor, even marbled as it though not so. well might be. Because these things are so. the Government has seen fit to provide separate descriptions of the different grades of so-called yearling heef as well as the mature kind. steer and order from the find the Prime, Choice, Taking the grades of heifer beef in their best to the worst we namis of the different grades: Good, Medium, Common, Cutter, and Cutter. seldom find their way into meat mar- Low The two lower grades order, Now suppose we were to take two carcasses kets and the next higher in Common, is also quite scarce. of Choice steer beef, one representing the Yearling and the other the mature group. The interesting thing to con- sumers or students of the meat busi- would be to learn how the two Well, in the first place, ness erades differ. as a rule the yearling carcass would be much lighter in weight and the cuts ‘would be proportionately smaller. If we were to take two typical carcasses the yearling might weigh around 509 pounds, while the mature carcass might weigh at least 200 pounds more, and might even weigh 800 pounds or ovey. look at the bones In the yearlings we Next we would along the back. would find them white at the ends and would find them reddish in color to 2 pronounced degree. The bones of the mature beef carcass would be less red, the cartilage would be less pronounced, and in all probability would be some- what When the bones of the yearling carcass were cut grey in appearance. they would be soft and red, whereas the other would show less softness and We would also find the marbling in the mature less redness in the bones. carcass very pronounced, while the yearling would be less marbled and finer and smoother in appearance. We would find considerably less fat cover- ing ot the yearliiig steer carcass and less waste fat on the inside. ——__ 4+ ___—_ Resort Season Well On At Charlevoix. Charlevoix, July 13—This city be- gitis to have the appearance of a coni- vention citv. Each of the leading ho- tels Had ore prominent meeting to start the season with. The golf links are lookitig very attractive. William Watson has charge of both links atid he has improved their appearatice very much. I visited William Tavlor in his only North side stand. which is near the depot and where he has beet in business for the last twenty-one years. He claims to have had the best busi- ness iti Jutie he ever had. Going from one extreme to the other I visited Louis S. Orlowski this mortting, who has a wholesale and retail grocery on the extreme South side of the city. He seemed very pleased to see me, more so as he rubbed it into me that I did not pay him a visit last year at all, but 1 excttsed myself on the plea I did not make vetv many calls during the last seasoh on account of mv health. I was very much pleased to see that Hallett’s Inn keeps a file of the Mich- igan Tradesman it their reading room in a very prominent place. A friend of mine in Chicago who has reached an old age and takes daily walks recommended to me Dr. Sun- shine and Dr. Blue Skv and wherever thev are I should be. Therefore I am now taking more walks in the sunshine of Charlevoix the Beautiful. Strange to sav, I strolled away out to-day to the public cemetery, which is being improved by landscape gar- deners who surely are doing a good job beautifying this quiet resting place. During the week I visited most of the local hotels and was agreeably surprised on the improvements which have been made for this season. The Charlevoix Hotel, which is owned and managed by Mr. and Mrs. C. J. Win- der, has enlarged the dining room by encasing the porch and placing a nice little fountain in the center of the place, which makes it a very attractive dining room. The Noble coffee shop has been moved into the Noble Hotel, which has also been enlarged and made into a modern eating place, double its former capacity. In a prominent place in their reading department one finds the files of the Michigan Tradesman for the last vear, which is a source of great enjoyment to the guests. The Fountain City House is being well taken care of by its proprietors who are known to give the best to their regular and temporary guests. A. S. Mussellam looks after his store in the Alhambra Hotel and his competent help for the hotel management. The Hotel Hallett is run in connection with the Hallett Inn and serves meals for the guests of both places. Mrs. EF. Sears is a busy lady and manages the Belvedere Hotel again to the queen's taste. The Beach Hotel and cottages are again under the management of Mr. and Mrs. A. Van Dolke and have a good booking for this season. The Inn had a very good convention week. A. I. Creamer looks after the comfort of his guests in the usual manner. This city has also an appropriate number ci well managed boarding and rooming houses properly taken care of by the respective proprietors. The Elston cottage is now like home to me. My friends, Uncle Joe Lowen- back, of Alexandria. Virginia, Mr. Ornstein, of Cincinnati, and Mrs. Max Katz, of Chester, Illinois, have arrived and started the roll of regular boarders for this season. L. Winternitz. —__+ + .___ Forgot Only One Thing. He took no chances, but— He brushed his teeth twice a day- with a nationally advertised tooth- paste. The doctor examined him twice 2 year. He wore fiis rubbers when it rained. He slept with the windows open. He stttck to a diet with plenty of fresh vegetables. He relinquished his tonsils and traded in several worn-out glands. He golfed—but never tore than 18 holes at a time. He got at least eight hours sleep every tight. He never smoked, drank or lost his temper. He did his daily dozen daily. He was all set to live to be a hun- dred. The funeral will be held next Wed- is survived by eighteen health gymnasiums, and numerous manufac- nesday. He specialists, four institutes, six turers of health foods and antiseptics. He had trains at grade crossings. —_—_»-._—_ Sad But True. Why didn't pharmacy degree? Son: [| flunked in sandwich making. forgotten about Father: you get your WorRDEN GROCER COMPANY The Prompt Shippers When You Sell Morton House COFFEE You Know That It Will Satisfy WorDEN GROCER COMPANY Wholesalers for Sixty Years OTTAWA AT WESTON - GRAND RAPIDS THE MICHIGAN TRUST CoMPANY. Receivor. GRAND RAPIDS PAPER BOx Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RAPIDS. MtiIcHIGAN Don’t Say Bread — Say HOLSUM HARDWARE Michigan Retail Hardware Association. President—W. A. Slack, Bad Axe. Vice-Pres.—Louis F. Wolf, Mt. Clemens Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Side Lines That Hardware Dealers Have Handled. The hardware business has a widen- ing list of what may be regarded as staples. The novelty of one year may quite often become the staple line of the next year, or of a few years later. But there are always lines that seem to hang on the fringe of the legitimate hardware business. Some hardware handle Some of the dealers them, some do _ not. hardware dealers who take up these lines find them unprofit- able, and others declare there is good money in them. It is the height of folly to tell hard- ware dealers that this, that or the other specialty is a profitable line under all differ with different communities, with dif- circumstances. Circumstances ferent stores in the same community, and with different dealers. It is hard to lay down a general rule; beyond the rule that the intelligent hardware dealer should know his ground, know his pub- lic, and shape his individual policy ac- cordingly. In my experience I have run across a lot of more or less out-of-the-way articles which individual hardware deal- ers have found it profitable to handle. As a rule, the country store finds it profitable to carry a wide variety of articles; and the big city store finds it profitable to specialize in different qualities and sizes of the same article. The larger the imiaediate public, the more room there is for such specializa- tion. In many so-called country stores, harness and saddlery is a good line for the hardware dealer to handle. It is hardware; it reasonably related to helps attract profitable patronage to the store; and it affords a reasonable margin of profit. The demand for such lines is less than in the pre-motor days, and has varied with the advent of the automobile; but as long as we have farming commuities we will probably have horses. Whether the hardware dealer han- dles this line or not will depend on his Where there is a well- established store specializing in such competition. goods, it is often advisable to let the line alone. On the other hand, where all the other local hardware dealers handle the line, you can hardly neglect it; since if you do, and as a result turn aWwey customers Who are accustomed te look for harness in the hardware store, you will tend to lose custom in other lines as well. The safe rule is to be guided by local conditions; and if you take up the line, to know it thoroughly, learn to buy carefully and intelligently, and put ag- gressive methods into your selling. In one town a hardware dealer does, right along, a good business in cherry pitters. It is one of those old fashioned communities where housewives. still “put down” fruit every summer; and where cherries can be secured in abundance. anne AN ONS AE MICHIGAN This dealer took up the line in a peculiar way. One day a grocer tele- phoned asking if he knew of any cherry pitting device. The hardware dealer had never han- dled such a thing. “A lot of people,” explained the grocer “would buy cher- ries, but they mortally hate the work of stoning them. It would pay me to loan the pitters in order to sell the I could double my sales.” The hardware dealer investigated, found a cheap but workable pitter, and ordered a supply. vassed every grocer in town with the cherries. cherry He can- proposition, and sold anywhere from one to half a dozen of the devices. That policy; at first glance one would think might seem a short-sighted the dealer was making a mistake in selling the pitters to be loaned, where he might have sold outright to indi- vidual users. As a matter of fact, his sales to grocers at the outset made the deal profitable; the grocers introduced the cherry pitting device to their cus- tomers; and ever since then the cherry season has been signalized by a lot of direct orders coming to that hardware store from people who have borrowed the device in previous years but felt it wculd be more convenient to have one of their own; and from other people who found the grocer’s supply all in use at the moment. The razor — safety or otherwise— forms an integral item of every cutlery stock. ed as to whether or not they should carry a full line of shaving supplies. The question is one for the hardware But hardware dealers are divid- dealer to determine for himself in the light of his own particular position. But if he takes up the line, there are some points worth remembering. The dealer who makes quality the strong point in pushing the sale of shaving accessories will find it one of the best arguments he can use. No man who shaves ever wants soap that bites the face, a brush that sheds hair, or a razor that hurts the face. If he buys quality goods he will avoid these bad features: and there are very few men who will knowingly risk the discomforts of shaving by buying inferior goods. The average man, even the man with whom price weighs heavily, will buy the cheap article only if he is convinced that it will do good work. The salesman who understands his goods and is able to explain why the high grade goods are worth the price Take for safety can usually land the sale. high grade There is generally some feature which instance a razor. causes it to cut evenly and give that smoothness which makes shaving de- lightful. Then, again, the razor may be adjustable, so as to give either a light or a close shave. features help grade of These and other explained to customers will them that the better razor is worth the convince really price. Then, again, the salesman must un- derstand the difference in brushes in order to be able to se!l the higher-priced article. One may be fitted with real badger hair, and the other with a cheaper hair. The han- dles may differ, or the hair in one brush shaving TRADESMAN July 17, 1929 BROWN &SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats’ Leather Coats Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN z Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle Special Reservation Service — “Wire Collect’’ In Detroit the Detroit-Leland Hotel Much larger rooms... . an inward spirit of hospitality . . . . unsurpassed standards of service .... a cuisine that transcends perfection, have within a year of its estab- lishment, gained for the new Detroit- Leland Hotel an enviable national and international reputation. 700 Large Rooms with bath— 85% are priced from $3.00 to $5.00 DETROIT-LELAND HOTEL Bagley at Cass (a few steps from the Michigan Theatre) Direction Bowman Management WM. J. CHITTENDEN, Jr., Managing Director 2 July 17, 1929 MICHIGAN TRADESMAN may be set much better than in the other. The wide-awake salesman should be prepared to bring home the quality reason behind the higher price and justifying it. In a medium-sized town in lowa some years ago a local hardware deal- er observed that the drug and station- ery stores elsewhere had a seeming monopoly of the trade in cameras and photographic supplies. He decided to take a flyer in the line. His first pur- chase was about $60. Eleven months later an inventory showed that the stock on hand totaled $100 or more, while the books for the period showed purchases of $988.75. This dealer sized up his experience as follows: “We don’t believe that anyone could possibly get stuck with this line where It will also be found that the people who have there is no local competition. cameras use twice the amount of sup- plies when they can get them locally as they do if they have to send away for them, or buy them in some other place. And last, but not least, the en- tire line shows a good profit. We turn- ed our stock nearly twice a month. Of course we did not jump heavily into the started on a scale and gradually built it up.” business; moderate As a rule, in the larger communi- ties, the drug stores have a pretty firm grip on this business. There is good money in printing and developing films. One hardware dealer who wanted to get into the game in his community studied the work that was being done, and found considerable dissatisfaction. He got in touch with an amateur pho- tographer who liked the dark room work, and had shown considerable skill in it: and arranged to have this man do his printing and developing on a commission basis. As a result of being able to turn out superior work, the hardware dealer cut heavily into the trade in supplies. Most amateur pho- tographers get their printing and de- veloping done, they soon find out where they get the best work, and that par- ticular store inevitably gets their or- ders for supplies. Not so long ago it was impossible in many communities to find hardware dealers willing to handle screen doors. Some years ago a salesman for a big city wholesale house told of his experi- ence. His firm took hold of the screen door business when it was a new thing. The retail hardware dealers in his ter- ritory couldn’t see a chance of profit in the line. “T went around from store to store,” said the salesman. “When I showed a sample door, the retailers laughed at me. They thought a screen door would be more bother than it was worth, and that people would not buy them. They objected that the price was exorbitant. I could make no headway with them. “At last I went to the owner of a furniture store. He wasn't enthusiastic. Oh, yes, there might be a chance of selling a door or two. I offered to help that man. He was my last chance to unload a line that looked like a dead I got him signs, Put loss to our firm. up these doors and keep out the flies. “He put samples in his window. The people came with a rush. They fairly tumbled over one another to get those screen doors. It seemed as though the screen door was the very idea every- body had been looking for. The hard- ware dealers woke up then, and came to us with their orders; but before they could get their stock the furniture dealer had sold over 100 doors and had a big start with the trade.” The incident may seem but it actually happened in an Eastern city of 500,000 people. To-day the screen door is practically a staple hard- ware line. But the incident merely il- lustrates the fact, that one cannot al- ways guage with accuracy the possible extent to which a novelty may develop as a business-getter. incredible, Right now is a good time to give some attention to equipment and ma- terials for spraying fruit trees, and vegetable and flower gardens. Here the hardware dealer has competition to a certain extent from the seed stores, and from the drug stores. But the line is a legitimate item in almost every hardware store, although the lines to be stocked will differ according to the locality. A big city where insecticides are saleable chiefly to horticulturists will require different preparations and different equipment from that in de- mand in a fruit growing or gardening country. In handling such lines, especially ina rural community, the hardware dealer must know three things. He must know what crops are grown locally. He must know what insect pests are likely to be active. And he must know what preparations and equipment are neces- sary to combat them. In this line, as in almost any other lines, knowledge is essential in selling. It will usually pay to get in touch with the local agricultural expert, if there is one; or with leading farmers who have studied these problems. Send out a circular letter and other advertis- ing matter to a selected mailing list. Put on a good display, featuring both preparations and equipment. One dealer featured his display with a big card showing mounted specimens of the various pests in the locality, to- gether with a few words as to the methods to combat each of them. Victor Lauriston. —— >» Worst Foe of All. I am the great enemy of man. I am the cause of most of his trouble and mistakes. I stand in his block his way to success. Il am eternally causing him to retrace his steps and do his work over again. T rob him of valuable fasten shackles about his feet, and load un- his shoul- path of progress and time, necessary burdens upon ders. I disturb his peace of mind—cause him worry, anxiety and vexation of spirit. Failure, accidents, sickness and death often follow in my wake—I am the arch enemy of man. I am Forgetfulness! ee Give just as considerate attention to the little fellow as the big fellow. —_——__»s.>_—_ Let your dress be quiet, neat and not too fashionable. The AMERICAN NATIONAL o BANK ° Capital and Surplus $750,000.00 One of two national banks in Grand Rapids. Member of the Federal Reserve System. President, Gen. John H. Schouten Vice President and Cashier, Ned B. Alsover Assistant Cashier, Fred H. Travis When you want good cheese [KRAFT( CHEESE | Link, Petter & Company ( Incorporated ) Investment Bankers 7th FLOOR, MICHIGAN TRUST BUILDING GRAND RAPIDS, MICHIGAN Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT( ) CHEESE All varieties, bulk and package cheese ‘‘Best Foods’’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES WATER COOLING EQUIPMENT For Office, Factory, Institution Grand Rapids Water Cooler Co. Grand Rapids, Mich. The Brand You Know by HART me LTTE Look for the Red Heart on the Can LEE & CADY Distributor Phone 61366 JOHN L. LYNCH SALES co. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN % FRIGIDAIRE ELECTRIC REFRIGERATING SYTEMS PRODUCT OF GENERAL MOTORS For Markets, Groceries and Homes Does an extra mans work No more putting up ice A small down payment puts this equipment in for you F.C. MATTHEWS & CO. 111 PEARL ST. N. W Phone 9-3249 1862 - - 1929 SEELY’S FLAVORING EXTRACTS SEELY’S PARISIAN BALM Standard of quality for nearly 70 years SEELY MANUFACTURING CO. 1900 East Jefferson. Detroit, Mich. EW ERA LIFE ASSOCIATION Grand Rapids. SOUND COMPANY, SOUNDLY MANAGED BY SOUND MEN. There is nothing better than our FULL COVERAGE POLICY. American Mutual Automobile Insurance Co. 701-2 Building & Loan Bldg. Grand Rapids, Michigan. 24 HOTEL DEPARTMENT News and Gossip About Michigan Hotels. Los Angeles, July 12—A merger of more than a dozen of Detroit's res:- dential hotels is approaching culmina- tion. The corporation which is to un- dertake the operation of this chain will have a capital stock of approximately $30,000,000. Ever since the first of the year appraisers have been going over these properties with the result that an actual picture of the phvsical condi- tion of each house is available for study by the hotel men planning the merger and by the financial houses involved in the svndicate. The pro- posed merger does not contemplaie taking in old hotels that are in bad shape physically. but is confined en- tirely to strictly modern houses otf eight stories or more that have been erected in the past five vears and whose operation mav be standardized largely in two groups. one catering to exclusive patronage at fairly high rates and the other meeting the needs of the great middle classes at lower level rates. Certainlv there is apparent a necessity for reducing the burden of managerial costs of the various houses. and this consolidation will effect many economies. but soon another cloud will appear in the offing and some more half-baked financiers will come along advocating the construction of other “too many’ hotels. for the purpose of selling out to svndicates. This hotel craze is the same all over the countrv. I have talked about it for vears and I was bv no means the originator of the subiect. Everv ho- tel man. unless he 1s operating a new hotel, is faced with the local civic am- bition for something “high toned.” Little villages as well as the smaller cities are clamoring for new hotels. not that such are really needed. but to keep up with some other citv or com- miunity. Promotion of new hotels seems to be one of the verv few things which have nothing whatsoever to do with the laws of supply and demand, but when they are completed thev have to deal with an inexorable economic law which is condemning altogether too manv of them to bankruptcv. Un- fortunately. on their wav down thev are quite likely to carrv some of the older establishments with them—which but for the unwisdom of promoters of the new hostelrv would have been able to serve the public profitably for many vears. The new manager of Grand Hotel. Mackinac Island. immediately after his arrival started to make important physical improvements in that estab- lishment. among them a fine new con- vention hall 100 x 100. with a balcony and an entirely unobstructed view of its entiretv. manv additional rooms with baths. a dining room 258 feet long, entirely renewed draperies and decorations and much additional kitch- en equipment. Certainly Michigan can safelv claim one of the completest resort hotels in the whole world. And there are numerous other ho- tels on this wonderful Island which have acauired the spirit of improve- ment this vear. In my mention of W. L. Cartright. in connection with the operation of Ramona Park Hotel. Harbor Springs. lact week. I forgot to state that in the winter time he conducts the Grand View Hotel, in Eustis. Florida. and has done so for several vears. but he alwavs comes back with the bluebirds each recurring season. His earlier ho- tel experiences were at Petoskev. 3enjamin F. James. of Holland. has recently purchased the Kellev Hotel, in Wavland. from Mrs. Pearl Kellev. and has taken possession of same. Carl Montgomery. manager of Post MICHIGAN TRADESMAN Tavern, Battle Creek. is also chairman of the United Commercial Travelers committee of the Michigan Hotel As- sociation and believes that a commit- tee chairmanship is something more than a perfunctory proposition. Re- cently he sent the traveler- at their annual meeting, at Jackson. a mam- moth bouquet, with a message to the effect that the hotel men of the State depend largely on commercial mez for their success. and soliciting construc- tive suggestions from them looking toward the improvement of hotel con- ditions and bespeaking a continuous feeling of reciprocity between the two organizations. Mrs. H. M. Rudisill. formerivy man- ager of Green Terrace Inn. Bowliny Green, Florida. is now in full charge of the culinary department of the Bay View House. at Bay View. Allan Doyle. who for some time was promotion manager of the Tuller Ho- tel, in Detroit. has been transplanied to the effete East and will hereafter be secretary of the chamber of com- merce, at Rochester. New York. ———_____ Late Business Changes in Ohio. Cleveland — Nicholas Donvito will move his grocery and market from 3705 Woodbine avenue to 355 Bos- worth road in about a week. Cleveland—Eugene Herman, pro- prietor of Herman’s Market, has moved his business to a new location at 17914 Lake Shore boulevard. Dayton—Sam Blum is the new pro- prietor of the grocery and meat mar- ket at 2752 Home avenue, having pur- chased the business from Oscar Blum. Dover—P. J. Groh has sold his gro- 25 stock and market to Mrs. Mary Dinolfi. Toledo—R. M. his meat market and grocery stock from 3337 Summit street to 1816 Broadway where he will succeed O. G. Sullwold. eery meat Perkins is moving Willoughby—F. M. Ferguson has opened a delicatessen, grocery and meat market at Kirtland road near Mentor avenue. Loraine — A new shop called the West Side Meat Market has been opened at Washington and West 19th street, by Dan Horwath, of this city, and A. J. Ellis, of Youngstown. Mt. Gilead—The meat market re- cently closed by W. R. Cunningham has been reopened by Chester Galleher and Charles Zeller, who are a full line of canned fruits and carrying vege- tables as well as fresh ard_ cured meats. Franklin—The market formerly con- ducted by Adam Weitzel has been pur- chased by William Collins & Son. Grocery Prices Stand Unchanged From May. The index number of wholesale gro- cery prices compiled regularly each month by New York University, Bu- reau of Business Research, remains un- changed from May; the figure being 109.3. The per cent. under the figure for June, 1928. index number is 2.9 (The average for 1921 equals 100.) The hist of twenty-two grocery index is based ona representative items, the daily quotations of which are averaged, a weight being given to each according to its importance in the sales of an average wholesale grocer. The higher which averaged flour, chief items last month were corn meal, prunes, tomatoes and lard. Low- er averages were shown by oats, coffee, tea and cottonseed oil. e HOTEL BROWNING 150 Fireproof Rooms GRAND RAPIDS, Cor. Sheldon & Oakes Facing Union Depot; Three Blocks Away. 300 Rooms with Bath Dining Room THE DURANT FLINT, MICHIGAN One of Michigan’s Finest Hotels Under Direction of UNITED HOTELS COMPANY OF AMERICA Harry R. Price, Managing Director Soda Fountain ; Rates from $3.00 Coffee Room 26 MICHIGAN TRADESMAN July 17, 1929 DRUGS Michigan Board of Pharmacy. President—J. C. Dykema, Grand Rapids. Vice-Pres.—J. Edward Richardson, D3- troit. Director—Garfield M. dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. Benedict, San- Michigan State Pharmaceutical Association. President—J. M. Ciechanowski, Detroit. Vice-President—John J. Walters, Sagi- naw. Secretary—R. A. Turrell, Croswell. Treasurer—L. V. Middleton, Grand Rapids. Relation of the Tourist and the Foun- tain. Motor touring never ceases. People go South in winter and North in sum- mer. Short runs are taken all the year ’round, unless there is snow on the roads, and even that doesn’t keep every- body at home. Mild weather, of course, brings out the most people. Let us say you are located in a town of 20,000 population. Several hundred people will want to take a short run every Sunday, and there are others during the week. Sun- day is the big day. You aim to get business at the source. So you get up a folder quoting prices in quantity lots. Something like this: Sandwiches, $1 Per Dozen Sliced ham Minced ham Potted ham Minced ham and egg American cheese Potted tongue Sliced tongue Peanut butter Chicken Sandwiches, $1.60 Per Dozen All sandwiches nicely wrapped in oiled paper. : Hardboiled Eggs, 50 Cents Per Dozen Pies, 30 Cents Each Cherry Apricot Apple Peach Each pie allows six medium slices. All pies packed in cardboard boxes for picnic use. Thhis gives folder. You can, of course, add as many items or specialties as you like. One dollar per dozen makes an at- tractive price for sandwiches. Some dispensers who are making a bid for quantity business like to stick to this figure, listing a line which they can sell at a fair profit at that price. The technique of getting quantity is somewhat different from that of get- ting custom at the counter. In towns up to 50,000 population one can easily “bill” the entire town and get business from all over town. For this purpose we use: Personal letters Inserts for packages Folders to be mailed Newspaper space You can employ any of these meth- you an outline for a ods, or all of them. The prices used in this article are merely to illustrate the point. Fix your prices to suit your own ideas. Some prices will have to be subject to change, and that should be noted in your printed copy. Prices on sliced meats and cheese are fairly stable. Prices on peanut but- ter and potted goods are more stable. We want to convince the housewife that we can furnish a nice sandwich at, say, $1 per dozen, save her all the trou- ble of preparing a picnic luncheon, and that she would save little, if anything, by making her own sandwiches. All this is true, as the average housewife will admit. Quality must be the very best, and never vary. Remember, you are trying to reach the entire town, or a section of a large city. To do this, the goods must be sufficiently attractive to stand any crit- icism. Every box luncheon sold should be good advertising, and should create new sales. To get in a high-class picnic sand- wich at $1 per dozen, it is permissible to cut size. But cutting size must be carefully considered. When the size is cut so that the difference between a picnic sandwich and a counter sand- wich is noticeable, you are getting near the danger mark. Chicken sandwiches, for instance, re- tail over the counter at 15 to 20 cents each. If we tried to sell a chicken sandwich at $1 per dozen, we would have to cut size too much. So we quote a higher price. If you would rather not cut size, make a quantity price to suit, say $1.60 per dozen for 15-cent sandwiches. With real quality, price does not cut so much figure. With reasonable rates you will win out in the long run. Egg prices, as all know, fluctuate considerably. The housewife buys eggs around 40 cents a dozen in seasons when the hens are on the job. When they are not, she pays as high as 80 cents. The hardboiled egg makes a nice item for a motor or picnic lunch. One enter- prising dispenser buys them wholesale around 35 cents a dozen, and when he can do this he quotes them at 50 cents a dozen, which his customers consider very reasonable. But it costs him very Ititle to boil a dozen eggs and throw in a small box of salt. So he gets a nice profit, and likes to quote eggs as a picnic leader. And his customers, when eggs have jumped to 80 cents retail in winter, like to come in and ask him for some of those “fifty-cent eggs.” A little friendly joking, however, doesn’t hurt business any, and all his menu prices on eggs are carefully marked “subject to change.” This man makes a nice minced ham and egg sandwich. When egg prices begin to crawl up, he gives a little more ham and a little less egg. Usu- ally he manages to keep the sandwich true to its name until egg prices drop. For quantity dispensers are turning out excellent pies at 30 cents each. These are not large, but will allow six medium slices. Quartering the pie will allow four large slices. You can sell pies at higher prices, run- ning up to 50 and 60 cents. Quality in a pie will bring any reas- onable figure. sales, Packing the pie in a neat box has its effect. Show some of these boxed pies in the window. Packing picnic pies is always a problem with the housewife. The squashed pie, in fact, has furnished a theme for thousands of picnic jokes. The boxed pie will have weiglit in get- ting her to decide to patronize the soda counter for motor lunches In your advertising stress quality, service and quantity prices. Your neighbor, who is going to take a run of sixty miles and back next Sunday, would not think of leaving town without going to the filling sta- tion for a sufficient supply of gas and oil. Why shouldn’t he come to your soda counter for sufficient sandwiches, boiled eggs, pies, and orangead.e for his thermos bottles? Keep advertising, and this will get to be a habit with him in time. In a town of 50,000 with a live daily, news- paper space will give splendid returns if you keep your copy fresh. It would, under some circumstances, be feasible to make newspaper space pay in a city of the first magnitude, but it would probably be better to have copy pre- pared by a professional writer of adver- tising copy. For newspaper space in a big city runs into money. William S. Adkins —_>-+___ Showing Their Holiday Line. The Hazeltine & Perkins Drug Co. will show their holiday line at the Auditorium, Saginaw, from July 14 to Aug. 9. During September and October the line will be shown in the company’s store in Grand Rapids. —_---___ Not a Fee at Stake, But a Principle. It gives me unusual pleasure to note the wholesome manner in which Joseph C, Grant, of Battle Creek, answers my article in criticism of the Grand Rapids Association of Commerce. Particular- ly so, because of the contrast which it offers to some replies which I get. Mr. Grant believes that my “attack” on the Grand Rapids Association of Commerce is unwarranted, claiming that it should be commended for being able to extract from the cash boxes of the mail order barons and other chains the price of single and plural member- ship in the Association of Commerce. As a matter of fact, I do not criticise the local Association of Commerce or any such body for getting the member- ship fees out of these concerns. My criticism is based upon the fact that in order to secure such memberships our associations of commerce almost invariably discover that they have given the chain store a strangle-hold on the local program of the organiza- tion. Mr. Grant might be surprised to know how near to impossible it is for any work to be done on behalf of in- dependent merchants in many places, simply because the local chamber of commerce has syndicates in its mem- bership and feels reluctant to take a stand on an issue in which it is already compromised. When a chain store company pays a membership fee to the local cham- ber, it is done with the same motive that lies behind its original coming in- to the community—increased good will, sales and profits. The fact that these outside parasites at first did not willingly contribute to local enterprise is a key to their basic motives and purposes on this _ point. The fact that they have since changed front on this point would indicate that they believe joining the local associa- tion will help their cash-register in one way or another. Let us look ahead to the possible time when syndicates will dominate the local field. What will their attitude be then? Will they re- tain their “reformed” attitude or will they revert to type and tell the local chamber to take a jump in the lake? Here is something striking: A large chain store executive in a National convention of chain store op- erators once made this statement: “If I opened a store in a community which was made up predominantly of church people and it so happened that my manager in that community were an atheist, skeptic or infidel, he would be expected to join with the people of that locality, even if he had to become a Sunday school superintendent.” Stop and think of that a moment. Analyze it from the standpoint of American fundamentals. Originally, these syndicates were not community advocates. The local merchant has always been such. Is it a safe step for a community merchant to be ‘“unequal- ly yoked together with unbelievers” in his chamber of commerce? Isn’t it un- safe, when a syndicate executive will even go so far as to meddle with the religious freedom of his employes for his business ends? This attitude of outsiders in wanting to join the local chamber of commerce is not bonafide evidence of their sin- cerity. But there is every reason to believe that it would serve their ends well for the time being to be members of the local chamber, solely for these two purposes: to rob the local mer- chant of his argument of “local inter- est” against them and to place their men in certain key positions where they could block any possible anti-syndicate activity in the community through the local chamber. It is suggestive that J. C. Penny managers occupy such key offices in fourteen or fifteen Michigan cities, to my knowledge. How many more there are, I do not know. But usually, you will find them as chairmen of retail committees or at least members of this committee. This committee being the one to which any anti-syndicate matter would be referred, the manager is there to block it. In one Michigan city, a Penny man- ager applied twice for membership in the local Kiwanis Club and was re- jected. Any independent merchant re- ceiving such treatment would have too much self respect to repeat his effort. 3ut not this gent. He got busy with the board of directors and had his ap- plication accepted over the heads of the proper committeemen in charge of such matters. Why? Just because his boss expected it. It is a policy of the Penny chain to expect its managers to show so many affiliations in a given locality pmerencency erase sonesssnesreestnsee-tery | : July 17, 1929 MICHIGAN TRADESMAN 27 for purposes of good will and _ self- protection. This is not a question of the mere money of the any more than a sincere church pastor is interested in members solely for the sake of the added revenue. Any honest pastor knows that a member who is not true to the tenets of his faith is a hypocrite, regardless of the size of his membership fee, contribution when the plate is passed. Such may be said of those companies whose men would pose as having an interest in the community which his company could not possibly have, sin- cerely, and operate on such a basis, involving local and serflike dependence of the rural com- munity upon the bounties of the great metropolitan center. I sincerely trust that Mr. Grant and those of his opinions may see that it is not a fee which is at stake, but a prin- fee is great enough to W. H. Caslow. impoverishment, ciple—and no buy a principle. —_—_»~—»__ Wafted Down From Grand Traverse Bay. Traverse City, July 16— Trucks loaded with crates for cherry growers are to be seen on the streets daily en route to the orchards. Canning of sweet cherries is in progress. The harvesting of sour will commence next week, « The Morgan and Grand Traverse Packing Co. have united in the pur- chase of the Armour cannery, at Frankfort, and will operate the same this season. The Grand Traverse Canning is occupying its new warehouse. Farmers are busy in the hay fields. An abundance of rain has developed a large crop. Concerts given by the National high school orchestra and band are. well patronized. Lovers of music come from points as far as Grand Rapids to listen to the programmes rendered. A downpour of rain early last Sat- urday morning flooded the low lands in this region. Considerable damage was done to crops. The Woolworth Co. Co.’s five and ten cent. store was drenched from top to bottom. It is estimated that stock was damaged to the amount of $1,000. Arthur Scott White. —_2--__ New Floor Lamp Designs Offered. Floor two bulbs pointed downward and one large bulb in a metal reflector, throwing its lignt lamps carrying on the ceiling, are one of the many adaptations of the lighting principle will be offered this Fall. The three bulbs are hidden from view by a regulation floor-lamp shade. indirect which According to buyers the lamp is the natural outgrowth of the former plain metal lampstand which carried but one bulb and threw its light upward. The fact that these types had small decora- tive value proved a handicap and manu- facturers have devised new models which have the general appearance of the regular floor lamp. —_—__ >> ___ Neckband Shirts Favored. A decided preference for neckband shirts has been evidenced by buyers viewing lines of men’s shirts for next Fall and Winter. The neckband shirts in colors with two collars to match are receiving most attention, with the plain types without collars a close second. In the selection of pajama lines for the coming seasons, the colorful patterns are being purchased and garments of this type with colored buttons are popular. 3uyers for pajama lines are expected to arrive in greater numbers starting next Monday. —__-2 Recipe For Success. Find out where the money is and get there as quickly as you can and when you get there get all you can get there and then get out of there with all you could get out of those that are there before those that are there get out of you all that you got there after you got there. MINERAL Abalina, Apenta, and West Baden. Soda Fountain Catalogue. Grand Rapids Apollinaris, Carlsbad Sprudel, Franz Joseph, Hawthorne, Hunyadi Janos, Hydrox, Londenberry Lithia, Manitou, Kissingin, Kolak, Mt. Clemens Lithiated, Piperazine, Pluto, Poland Water, Red Raven, Rubinat Condal, Veronica, Vichy Celestin, White Rock Michigan’s summer resort customers demand certain brands. We stock all the above kinds and would be pleased to fill your order for same. You will find them all! priced in our Send for one it is FREE. CAND Hazeltine & Perkins Drug Co. Michigan WATERS Bethesda, Buffalo Lithia. Manistee WHOLESALE DRUG PRICE CURRENT Prices quoted are Acids Boric (Powd.)_. 9 @ 20 Boric (Xtal) -. 9 @ 20 €Carhalic 38 @ 44 Citiie 2 53 @ 70 Mouriatic _.__..__ 3%@ 8 INGCEIGO 22. 9 @ 15 Oxaite 2 15 @ 25 Sulphuric —_ _.. 3%@ 8 Partaric 52 @ 60 Ammonia Water, 26 deg... 07 @ 18 Water, 18 deg... 06 @ 15 Water, 14 deg... 5%@ 13 Carbonate _____ 20 @ 25 Chloride (Gran.) 09 @ 2 Balsams Copaiba __.._. 1 00@1 25 Fir (Canada) __ 2 75@3 00 Fir (Oregon) 65@1 00 Pere 3 00@3 25 Doe 22 2 00@2 25 Barks Cassia (ordinary). 25@ 30 Cassia (Saigon) _. 50@ 60 Sassafras (pw. 60c) @ 650 ae Cut (powd.) Ge 20@ 30 Berries @ 90 @ 2 11@ 20 Prickly Ash _._.... @ 16 Extracts Eicorice .. 60@ 65 Licorice, powd. __ 60@ 70 Flowers Armies 1 50@1 60 Chamomile Ged.) @ 650 Chamomile Rom. @ 75 Gums Acacia, Ist 50@ 55 acacia, 2nd __.. 45@ 50 Acacia, Sorts ~-~ g20@ 30 Acacia, Powdered 35@ 40 Aloes (Barb Pow) 25@ 35 Aloes (Cape Pow) 25@ 35 Aloes (Soc. Pow.) 75@ 80 Asafoetida ______ 50@ 60 Pow. 2... 90 @1 00 Camphor _____ 90@ 95 Guaige _ @ 60 Guaiac, pow'd __ @ 70 Pee @1 2 Kino, powdered__ @1 20 Mivrra 2. @1 15 Myrrh, powdered @1 25 Opium, powd. 19 65@19 92 Opium, gran. 19 65@19 92 SHOMAG 65@ 80 Selec . 75@ 90 Tragacanth, pow. @1 75 Tragacanth ____ 2 00@2 35 Turpentine ______ @ 30 Insecticides Aresenie 200 0O8@ 20 Blue Vitriol, bbl. @ 08 Blue Vitriol, less 094@17 Bordea. Mix Dry 12@ 26 Hellebore, White powdered ______ 15@ 25 Insect Powder__ 47%@ 60 Lead Arsenate Po. 134% @30 Lime and Sulphur Dry O8S@ 22 Paris Green __.. 24@ 42 Leaves Buchy 1 06 Buchu, powdered 1 10 Sage, Bulk ____. 25 30 @ @ @ Sage, % loose __ @ Sage, powdered... @ 85 Senna, Alex, .... 50@ Senna, Tinn. pow. 30@ Uva Uret @ Oils Almonds, Bitter, tee 7 50@7 76 Almonds, Bitter, artificial __... 3 00@3 25 Almonds, Sweet, true 220 1 50@1 80 Almonds, Sweet, imitation -__. 1 00@1 25 Amber, crude -_ 1 00@1 25 Amber, rectified 1 50@1 75 Ae 1 25@1 50 Bergamont -__. 8 00@8 25 Cajeput —_...___ 00@2 25 Cammia 2 4 00@4 25 Gastor 1 55@1 80 Cedar Leaf ~__. 2 00@2 25 Citronella ~_____ 75@1 00 4 00@4 25 27%@ 35 Cod Liver __---- 1 50@2 00 Croton ______.. 2 00@2 265 nominal, based on market Cotton Seed -._. 1 35@1 50 Cubebs _ 5 00@5 25 Bigeron 39 | 4 00@4 25 Eucalyptus Hemlock, a pure... 2 Juniper Berries. 4 Juniper Wood ~_ 1 50@1 75 Bhatd, extra 1 Lard, No. I 1 Lavender Flow__ 6 1 Lavender Gar’n_ 25@1 50 Eemon 2. 6 00@6 25 Linseed, raw, bbl. @ 95 Linseed, boiled, bbl. @ 98 Linseed, bld less 1 05@1 18 Linseed, raw, less 92@1 13 Mustard, arifil. oz. @ 35 Neatsfoot ____ 1 25@1 35 Olive, pure ____ 4 00@5 00 Olive, Malaga, velow 3 00@3 50 Olive, Malaga, Green 2 85@3 25 Orange, Sweet 10 00@10 25 Origanum, pure. @2 50 Origanum, com’! 1 00@1 20 Pennyroyal __-. 3 00@3 25 Peppermint -___ 5 50@5 70 Rose, pure 13 50@14 00 Rosemary Flows 1 25@1 60 Sandelwood, BE. I ee 10 50@10 75 Sassafras, true 1 75@2 00 Sassafras, arti’l 75@1 00 Spearmint —_____ 7 00@7 25 Sperm 2 1 50@1 75 Tang 7 00@7 25 ar USP 65 76 Turpentine, Dbl. @58% Turpentine, less__ 66@ 79 Wintergreen, lent 6 00@6 25 Wintergreen, sweet Direkt 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed ____ 3 50@3 75 Wormwood -. 20 00@20 25 Potassium Bicarbonate _ 35@ 40 Biehromate __ 15@ 26 Bromide 69@ 85 Bromide _ =. 54@ 71 Chlorate, gran’d 23@ 30 Chlorate, powd Or Nal 2 16@ 25 Cyanide 30@ 90 fodide (9 =: 4 36@4 60 Permanganate __ 22%@ 35 Prussiate, yellow 35@ 45 Prussiate, red __ @ 70 Sulphate __-. =. 85@ «640 Roots Alkanet 30@ 35 Blood, powdered_ 40@ 45 Calamus 2. 35@ 85 Klecampane, pwd. 25@ 30 Gentian, powd. _ 20@ 30 Ginger, African, powdered _____ 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jamaica, powdered __._. 45 60 Goldenseal, pow. 7 50@8 00 Ipecac, powd. __ 4 50@5 00 EMCORICG oo 5@ 40 Licorice, powd._. 20@ 30 Orris, powdered. 45@ 650 Poke, powdered_. 35@ 40 Rhubarb, powd —__ @1 00 Rosinwood, powd. @ 650 Sarsaparilla, Hond. ground _....._. @1 10 Sarsaparilla, Mexic. @ 60 Squills 5 Squills, powdered 70@ 80 Tumeric, powd.._. 20@ 26 Valerian, powd.__ @1 00 Seeds Anise 220... @ 35 Anise, powdered 35@ 40 Hird, Ig 13@ 17 Cangry 10@ 16 Caraway, Po. 30 25@ 30 Cardamon ______ 2 50@3 00 Coriander pow. .40 30@ 25 ee 15@ 20 Fennell 35@ 60 Wige 2 7@ 15 Flax, ground _. 71@ 165 Foenugreek, pwd. 15@ 25 Hemp 22 8@ 15 Lobelia, powd. —_ 1 60 Mustard, yellow 17 25 Mustard, black. 20 25 Poony 2 15@ 30 Quince 2... 1 00@1 25 Sabadilia . 45@ 50 Sunflower —__._ 12@ 18 Worm, American 30@ 40 Worm, Levant _ 6 50@7 00 Tinctures Aconite @1 80 Aloes @1 56 Arnica @1 50 Acafoetida -_... @2 238 the day of issue. Belladonna _.___. @1 44 Benz @2 28 Benzoin Comp’d_ @2 40 BUGM 2 @2 16 Cantharides _.__ @2 52 Capsicum @2 28 Catechy _..... @1 44 Cinehona @2 16 Colchicum —__... @1 80 €Cohebs .. @2 76 Digitalia _..._ @2 04 Gentian 2... @1 35 Guaiag .. @2 28 Guaiac, Ammon... @2 04 foding _.. @1 25 fodine, Colorless_ @1 60 ion, Clo @1 66 Ming 2. @1 44 Magerh @2 52 Nux Vomica ..__ @1 80 Gpium .... @5 40 Opium, Camp. —__ D1 44 Opium, Deodorz’d @5 40 Rhabarh —.. _. @1 92 Paints Lead, red dry .. 13% @14% Lead, white dry 13%@14%4 Lead, white oil. 13%@14% Ochre, yellow bbl. @ 2% Ochre, yellow less 3@ 6 Red Venet’n Am. 34@ 7 Red Venet’n Eng 4@ 8 Putty 2 5@ 8 Whiting, bbl ___ @ 4% Viniting 2... 54@10 L. H. P. Prep... 2 66@2% 70 Rogers Prep. .. 2 65@2 70 Miscellaneous Acetanalid ____ 57@ 75 Alin 2 06o@ 12 \lum. powd and ground ... 09@ 15 Bismuth, Subni- Uate . ~=-- 2 20@24 52 Borax xtal or powdered _.__. 05@ 13 Cantharides, po. 1 50@2 00 Calome; 8 2 72@z 82 Capsicum, pow’d 62@ 76 Carmine | 7 50@8 or eassia Buds ____ 3sUu@ 3% Cloves 40@ 56 chalk Prepared_ 14@ 16 Chloroform - er 53@ 66 Chioral Hydrate 1 2 @1 50 Cocaine 12 85@13 5u Cocoa Butter __ 60@ 90 Corks, list, less 30-ly to : 40-10% Copperas 0Os@ lu Copperas, Powd. 4m 10 Corrosive Sublm 2 25@2 3u Cream ‘Tartar __ 30@ 45 Cuttle bone 40@ 50 Hextving 6@ 15 Dover’s Powder 4 00@4 50 dumery, All Nos. lo@w 15 Emery, Powdered 15 Epsom Salts, bbls. @03% iupsom Salts, less 3%@ lu ergot, powdered __ @4 00 Flake, White __ 15@ 20 Formaldehyde, 1b. 1344@35 Gelatine 80@ 90 Glassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. @02% Glauber Salts less 04@ 10 Glue, Brown -___ 20@ 30 Glue, Brown Grd 16@ 22 Glue, White —___ Glue, white grd. 25@ 35 Glycerine 19@__40 Ce 75@ 95 Ogineg . 6 45@7 00 Jodoform 8 00@8 30 vead Acetate _. 20@ 30 @acq @ 1 50 lace, powdered_ @1 60 Menthol 8 00@9 00 Morphine ____ 13 58@14 33 Nux Vomica __._ @ 30 Nux Vomica, pow. 15@ 26 Pepper, black, pow 57@ 70 Pepper, White, pw. 75@ 85 Pitch, Burgudry. 20@ 25 Quassiq. _. 12 Quinine, 5 oz. cans @ 69 Rochelle Salts _. 28@ 40 Sacharine ....._ 2 60@275 Salt Peter _..__. 10 22 Seidlitz Mixture 30 40 Soap, green _.. 15@ 36 Soap mott cast_ @ 25 Soap, white Castile, Cane 20. @15 00 Soap, white Castile less, per bar ._ @1 60 Soda Ash _..... 3 10 Soda Bicarbonate 3%, 10 Soda, Sal ____._ 02%@ 08 Spirits Camphor @1 20 Sulphur, roll _... 3%@ _ 10 Sulphur, Subl. .. 4%@ 10 Tamarinds -._... 20@ 25 Tartar Emetic .. 70@ 75 Turpentine, Ven. 50@ 75 Vanilla Ex. pure 1 60@2 00 Vanilla Ex. pure 2 25@2 50 Zinc Sulphate _. #06@ Lt 28 MICHIGAN TRADESMAN July 17, 1929 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues. ADVANCED Smoked Hams = DECLINED H P Beans Quaker Evaporated Milk AMMONIA 24-12 oz. case 2 50 case 2 25 case 2 70 case 225 Quaker, Quaker, 12-32 oz. Bo Peep, 24, sm. Bo Peep 19 Ire 48, 1 Ib. es, 3 ib. 10 ib. 15 Ib. 25 ib. 25 Ib. per doz. 9 40 ils, per doz. 12 60 p ails, per doz. 19 15 pails, per doz. 19 15 APPLE BUTTER Quaker, 24-12 oz., doz. 2 25 Quaker, 12-38 oz., doz. 3 35 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 16 oz., dz 2 25 Royal, 10c, doz. ______ 95 Royal, 6 oz., doz. --.. 2 70 Royal 12 oz., doz. .. 5 20 oval, &’ ib... 31 20 Calumet, 4 oz., doz 95 Calumet, 8 oz., doz. 1 85 Calumet, 16 oz., doz. 3 25 Calumet, 5 Ib., doz. 12 10 Calumet, 10 lb., doz. 18 60 Rumford, 10c, per doz. 95 Rumford, 8 oz., doz. 1 85 Rumford, 12 oz.. doz. 2 40 Rumford, 5 lb.. doz. 12 50 K. C. Brand Per case lOc sive, 4 Goze. .__ 3 70 15c size, 4 doz. ------ 5 50 20c size, 4 doz. ~-—_-—- 7 20 Zc size, 4 doz. ....__ 9 20 BOc size, 2 doz. ______ 8 80 80c size, 1 doz. —..__- 6 85 10 Ib. size, % doz. ---- 6 75 BLUING JENNINGS The Oriainal Condensed oz., 4 dz. cs. 3 00 oz., 3 dz. cs. 3 75 Am. Ball,36-1 0z., cart. 1 00 Quaker, 1% oz.. Non- freeze, dozen __.--- 85 Boy Blue. 36s. per cs. 2 70 BEANS and PEAS 100 lb. bag Brown Swedish Beans 9 00 Pinto Beans -....... 9 25 Red Kidney Beans -. 9 75 White Hand P. Beans 9 80 Col. Lima Beans ---- 17 00 Black Eye Beans -. 16 00 Split Peas, Yellow _. 8 00 Split Peas, Green ~. : 00 Seotch Faas 7 60 BURNERS Queen Ann, No. 1 and oe 1 White Flame, No. 1 and 2, doz. BOTTLE CAPS Dbl. Lacquor, 1 gross pkg., per gross _..___ 15 BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 Corn Flakes, No. 124 Corn Flakes, No. 102 rep, Ne. Sek Can Na warn Kkrumbles, No. “424 nui _Bran Flakes, No. 624 Bran Flakes, No. 602 Rice Kkxrispies, 6 oz. __ mom hob MN Ph bo = > Rice Krispies, 1 oz. .. 1 50 Kaffe Hag, 12 1-lb. CR 7 30 Adi Bran, 16 ov. 2 25 All Bran, 10 oz... 2 70 Aili Bran, % oz. .... 3 68 Post Brands. Grape-Nuts, 24s -..___ Grape-Nuts, 100s -.-_ Instant Postum, No. 8 Instant Postum, No. 10 Postum Cereal, No. 0 Post Toasties. 368 . Post Toasties, 24s __ Post's Bran, 24s -_.- Pilis Bran, 128 ....._. Roman Meal, 12-2 Ib._ Cream Wheat, 18 -... Cream Barley, 18 -... Ralston Food, 1 Maple Flakes, 24 -... Rainbow Corn Fia., 36 silver Flake Oats, 18s Silver Flake Oats, 12s 90 lb. Jute Bulk Oats, Mae Ralston New Oata, 24 2 Ralston New Oata, 12 2 70 Shred. Wheat Bis., 36s 3 Shred. Wheat Bis., 72s : 55 BO = 0S BO om Go Co CO BD £9 to fo wm OTE ~] ° bw oo uo Trscull, 23... 1 70 Wheatena, as... 8 Te BROOMS Jewell, doz. ...-..--.-. 62 Standard Parlor, 23 ib. ; as Fancy Parlor, 23 Ib... 9 Ex. Fancy Parlor 26 Ib. 9 it Fey. Parlor 26 Ib. 10 00 OF cece. 10 Whisk, Bo. 3 ne BRUSHES Sorub Solid Back, 8 in. __.. }) 66 solid Back, 1 in. -... 1 16 Pointed Hnds -....... 1% 36 Stove Shaker -_--. ee 1 80 No. 2 00 ras: 2 60 Shoe ao + 2 26 Ne 3 00 BUTTER COLOR Dandelion __---.-_-... 3 85 CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 Ibs. _.-__ 12.8 Paraffine, 68 -----.-. 14% Paraffine, 128 __..--.. 14% Wicking ns —— Tudor, 6s, per box _. 30 CANNED FRUIT Aopies, No. 19 _.. 5 4¢ Apple Sauce, No. 10 7 5¢ Apricots, No. 2% 3 40@3 90 Apricots, No. 10 8 50@11 50 Blackberries, No. 10 7 50 Blueberries, No. 10 __ 15 00 Cherries, No. 2 3 2 Cherries, R.A., No. 2% 4 30 Cherries, No. 10 __. 13 00 Peaches, No. 10 Pie 7 20 Peaches, No. 2% Mich : 20 Peaches, 2% Cal. -_.. 2 90 Peaches, 10, Cal. _._.. 10 20 Pineapple, 1 sli. ..__. 1 45 Pineapple, 2 sli. .... 2 65 P"appie, 2 br. gli _.... 2 36 "apple, 2 br. sii. _... 2 rapols, 2%, i 3 20 rape. 2 cre. . 65 2 Pineapple, 10 crushed 12 00 Pears, No. 2 : Pears, No. 2% Raspberries, No. 2 blk : 25 Kaspb’s. Red, No. 10 11 50 Raspb’s Black, re 15 00 Rhubarb, No. 10 _____ 4 75 Strawberries, No. 2 __ 3 25 Strawb’s, No. 10 -... 11 00 er an eee ee CANNED FiSH Clam Ch’der, 10% oz. ;: - sam Ch. No 2 Slams, Minced, ‘No. /- 2 25 Finnan Haddie, 10 oz. 3 80 Clam Bouillon, 7 oz.. 3 Chicken Haddie, No. 13 Fish Makes amell 1 Cod Fish Cake, 10 oz. 1 Cove Oysters, 5 oz. _ 1 Lobster, No. \%, Star 2 Shrimp, 1, wet 3 Sard’s, % Oil, Key .. ae 8 Sard’s, % Oil, Key __ 5 75 Sardines. % Oil, k’less 5 25 Salmon, Red Alaska 3 25 Salmon, Med. Alaska 2 40 Salmon, Pink Alaska 2 25 SRSaankSs Sardines, Im. \, ea. 10@28 Sardines, Im., %, ea. 25 Sardines, Cal. -- 1 35@2 25 Tuna, %, Curtis , doz. 4 00 Tuna, %s, Curtis, dos. 3 20 Tuna, % Blue Fin __ 2 26 Tuna, 1s, Curtis, doz. 7 00 CANNED MEAT Bacon, Med. Beechnut 2 70 Bacon, Lge. Beechnut 4 50 Beef, No 1, Corned __ 3 10 Beef, No. 1, Roast ____ 3 10 Beef, No. 2%, Qua., sli 1 66 Beef. 3% oz. _ sli. 2 15 Beef, 5 oz., Am Sliced 2 90 Beef, No. 1, B'nut, sli. 4 50 Beefsteak & Onions, s 3 70 Chili Con Ca., 1s __ 1 86 Deviled Ham, %s ... 3 20 Deviled Ham, %s .. 3 60 Hamburg Steak & Onions, No, 1 1... 3 15 Potted Beef, 4 oz. ... 1 19 Potted Meat, % Libby 52 Potted Meat, % i Potted Meat, 1% Qua. 90 Potted Ham, Gen. %4 1 45 Vienna Saus., No. % 1 45 Vienna Sausage, Qua 95 Veal Loaf, Medium __ 2 26 Baked Beans Camppels 0. 1 16 Quaker, 18 oz. —...._.. 1 05 Fremont, No. 2 -._-_. 1.26 snider, NO. 1 2 8 oe euider, MNO. 2 1 25 Van Camp, small _... 90 Van Camp, med. _... 1 16 CANNED VEGETABLES. Asparagus. No. 1, Green tips _. 3 76 No. 2%, Large Green 4 60 W. Beans, cut 2 1 oe 25 W. Beans. Le Seas 8 00 Green Beans, 2s 1 “— od Green Beans, gg ei L. Beans, 2 gr. 13603 $s Lima Beans, 2s,Soaked : 25 ned. iid, NO. 2 2 1 25 Beets, No. 2, wh. 1 75@2 40 Beets, No. 2, cut 1 45@2 35 Corn, No. 2, stan. -. 1 16 Corn, Ex. stan. No. 2 Corn, No, 2, Fan. 1 80 Corn, No. 10 _. mominy, No. 3... 1 10 Okra, No. 2, whole .. 2 15 Okra, No. 2, cut .... 1 765 Mushrooms, Hotels _. 32 Mushrooms, Choice, 8 oz. 35 Mushrooms, Sur 50 Feas, No. 2. B. J. .... 1 36 Peas, No. 2, Sift, eum 2. Peas, No. 2, Ex. Sift. = fs. 2 ay Peas, Ex. Fine, French 26 Pumpkin, No. 3 1 60@1 75 Pumpkin, No. 10 5 re 50 Pimentos, %, each 2 Pimentoes, %, each __ 27 Sw’t Potatoes, No. 2% 1 75 Sauerkraut, No.3 1 45@1 76 Succotash, No. 2 1 65@8 60 Succotash, No. 2, glass 3 80 Spinach, No. 1 ___.. 1 36 Spnach, No. 2.. 1 60@1 90 Spinach, No. 3_. 2 26@2 60 Spinach, No. 10_ 6 50@7 00 Tomatoes, No. 2 --_-- 1 60 Tomatoes, No. 3 --.. 2 25 Tomatoes, No. 10 -... 7 80 Bar Goods Mich. S Ca., 34, Sc 16 Pal O Mine, 24, 5c .... 76 Malty Milkies, 24, Sc .. = Lemon Rolls --...-.. oo Tra Lav, 24, 60 .. = No-Nat. 24..6¢ .._..__ 76 CATSUP., Beech-Nut, small —__. 1 65 Lily of Valley, 14 oz... 2 26 Lily of Valiey, % pint 1 65 Sniders, 8 oz. .......... 65 Sniders, 16 oz. -..... 2 35 Quaker, 8 oz, ___..... 1 30 Quaker, 10 oz. —....__ : 45 Quaker, 14 oz. ____.._ 1 90 Quaker, Gallon Glass 12 50 Quaker, Gallon Tin —. 8 60 CHILI SAUCE Snider, 16 oz. —......- 3 30 Snider, 8 oz. _........ 2 30 Lilly Valley, 8 oz. .. 3 35 Lilly Valley. 14 os. .. 3 26 OYSTER COCKTAIL. Sniders, 16 ox. _....... 3 Sniders, 8 os. _...... 3 30 CHEESE. Roguefort _...._ 45 small items 1 65 Kraft, American -. 1 66 Chili, small tins _. 1 66 Pimento, small tins 1 65 Roquefort, sm. tins 2 35 Camembert, sm. tins 3 26 Wisconsin Daisy —-____ 25 Wisconsin Flat —_._.._ 25 New York June -_____ 34 sap Saco 42 Bark oo 33 CHEWING GUM. Adams Black Jack -... 65 Adams Sen Sen __...._. 665 Beeman’s Pepsin ...... 66 Beechnut Wintergreen. . Beechnut Peppermint - Beechnut Spéarmint ... Doublemint -........... 65 Peppermint, Wrigleys _. 65 Spearmint, Wregileys .. 65 Juicy Fruit ........-... 66 Wrigley’s P-K —...--.. 65 PM nn a eens 2 a Droste’s Dutch, 1 Ib... 8 54 Droste’s Dutch, % Ib. 4 59 Droste’s Dutch, % Ib. 2 36 Droste’s Dutch, 5 Ib. 60 Chocolate Apples _... 4 50 Pastelles, No. nde OO Pastelles, % Ib. —__-- 6 60 ins De Cafe _.... 00 3 Droste’s Bars, 1 doz. 2 00 Delft Pastelles 2 1 lb. Rose Tin Bon Bons a 1 ox. aa Tin Bon Bons 13 ez. Creme De Cara- ee 13 20 12 oz. Rosgaces -__....10 80 % lb. Rosaces _..... 7 80 % lb. Pastelies __--.. 3 40 Langues De Chats .. 4 80 CHOCOLATE. Baker, Caracas, %s -_-. 37 Baker, Caracas, %s _... 35 CLOTHES LINE. Hemp, 50 ft. _.__ 2 00@2 25 Twisted Cotton, ee 2 3 50@4 00 Braided, 60 ft. _.__. 2 25 Sash Cord .... 3 50@4 00 COFFEE ROASTED Worden Grocer Co. 1 ib. Package MmenOne 36 ier 26 Oe i ae MOOTOW 4 39 — 10u8e .. - Gene CID ccoc core iam Oe Ncc.aughlin’s Kept-Fresh Brands Gro. Co. Lighthouse, 1 lb. tins_. 49 Nat. Pathfinder, 1 Ib. tins_. 45 Table Talk, 1 lb. cart. 43 Square Deal, 1 lb. car. 39% Above brands are packed in both 30 and 50 lb. cases. Coffee Extracts M. x on — Frank’s ae Hummel’s do 1 Ib 10% CONDENSED MILK Leader, 4 doz. ~ ---- 7 00 Eagle, 4 doz. MILK COMPOUND Hebe, Tall, 4 doz. .. 4 50 Hebe, Baby, 8 do. .. 4 48 Carolene, Tall, 4 dos. 3 80 Carolene, Baby ioe 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. 25 Quaker, Baby, 8 doz. 15 Quaker, Gallon, % doz. 25 Carnation, Tall, 4 doz. 70 Carnation, Baby, 8 dz. 4 60 Oatman’s Dundee, Tall Oatman’s D’dee, Baby Every Day, Tall __--- Every Day, Baby ---- Pet; Tay oo Pet. Baby. 8 oz. mBordens Tall oo Borden’s Baby ----__-- ohm he ie phe be Bm pe phe oe ee a Qo CIGARS G. J. Johnson's Brand G. J, Johnson Cigar, ic ae Oe Worden Grocer Co, co Airedale — 35 00 Havana Sweets -... 35 00 Hemeter Champion -. 37 50 Canadian Club -..... - = Robe Emmett —----. Tom Moore Monarch 16 00 Webster Cadillac _... 75 00 Webster Astor Foil. 75 00 Webster Knickbocker 95 00 Webster Albany Foil 95 00 Bering Apollos -.-- Bering Palmitas . 118 06 Bering Diplomatica 115 00 Bering Delioses __.. 136 00 Bering Favorita _... 138 66 Bering Albas -_.... 150 00 CONFECTIONERY Stick Candy Pails Stasdara 16 Pure Sugar Sticks 600s 4 00 Big Stick, 20 Ib. case 18 Mixed Candy Kindergarten — --.--_--- 17 1peger oo 13 ~ i. Oo 12 French Creams ------- 15 Faria Creams —-.-.... 16 Grocers 2. —. Fancy Chocolates 5 Ib. Boxes Bittersweets, Ass’ted 1 75 Choe Marshmallow Dp 1 60 Milk Chocolate A A - Nibble Sticks -_----- Chocolate Nut Rolls — 4 8 Magnolia Choc -.----. 1 26 Bon Ton Choc, ------- : 50 Gum Drops Pails Ange ... — 2s Champion Gums .-.----- 16 Challenge Gums --..... 14 Superior, Boxes ------ aes Lozenges Pails A. A. Pep. Lozenges 15 A. A. Pink Lozenges 15 A. A. Choc. Lozenges 15 Motto Hearts -..--. Malted Milk Lozenges 21 Hard Goods Lemon Drops ---.---- os ae O. F. Horehound dps. .. 18 Anise Squares 18 Peanut Squares --.-.. ao At Horehound Tablets _... 18 Cough Drops Bxs Putnam s ..._._...... 1 35 Smith Bros. __------ — so Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 85 4 oz. pkg., 48s, case 3 40 Specialties Pineapple Fudge 19 Italian Bon Bons -.... 17 Banquet Cream Mints. 25 Silver King M.Maliows 1 15 Handy Packages, 12-10c 80 COUPON BOOKS 80 Economic grade 8 60 100 Bconomic grade 4 60 508 Economic grade 8@ ¢¢ 1000 Economic grade 37 6@ Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR © lb, boxes 43 DRIED FRUITS Apples N Y. Fey., 50 lb. box 16% N. Y. Fey., 14 os. pkg. 16 Apricots FEyaporated, Choice ____ 22 Evaporated, Fancy -.__ 29 Evaporated, Siabe = 18 Citroen £0 3. Dow 40 Currants Jackages, 14 oz. _..... 20 Greek, Bulk, Ik. __.___ 20 Dates Dromedary, 36s ______ 6 75 Peaches Evap. Choice —_________ Evap. Ex. Fancy, P.P. 16 Peel Lemon, American _____ 30 Orange, American _____ 30 Raisins seeded, bulk 09 Thompson's s’dles blk 07% Thompson's seedless, 29 Ofe 2) aE a Seeded, 15 oz. _______ California Prunes 60@70, 25 lb. boxes__@10 50@60, 25 Ib. boxes_. @11> 40@50, 25 lb. boxes._@12 30@40, 25 lb. boxes__@13 20430, 25 lb. boxes__@16 18@24, 25 Ib. boxes__@18 Hominy 100 lb. sacks — 8 6&0 Macaroni Mueller’s Brands 9 oz. package, per dos. 1 9 oz. package, per case 3 66 Pearl, Bulk Geede Elbow, 20 lb. -.....__.. Egg Noodle, 10 lbs. —. te Pearl Barley Chester ooo 4 26 9000, 7 60 Barley Grits -......... § @ Sa East India Tapioca Pearl, 100 Ib. sacks .. 09 Minute, 8 oz., 3 dos. 4 Vo Dromedary Instant .. 8 50 FLAVORING EXTRACTS JENNINGS’ PURE FLAVORING EXTRACT Vanilla and Lemon Same Price 1 Ox: .. 3 25 1% oz. .. 1 80 2% oz. -. 3 06 3% oz. __ 4 20 2 Og. .. 2 75 4 OZ, 2. : 00 8 oz. 9 00 16 oz. __ 15 00 3% os. -mersealed At It 66 Years. Jiffy Punch 3 doz. Carton ..._____ 2 25 Assorted flavors. FLOUR Vv. C. Milling Co. Brands idly White ... 8 30 Harvest Queen —____ - 7 50 Yes Ma’am Graham, O08 2 20 FRUIT CANS F. O. B. Grand Rapids Maeon Belt pint ..... ww 8 Oe One pint —_... 776 One quart ._.......... 9 10 Half gallon __....._.18 18 ideal Glass Tep. Half pint Oné pint 2.) i ee One quart __.._. condey a Half gallon _....m. 15 @ OS ee et stain ac aoe July 17, 1929 MICHIGAN TRADESMAN OLATHE ISO-VIS MOTO - Jell-O, 3 doz. -_._.-. 2 85 1 none Sausages SALT : ion tan ro n tron Barrels Bologna _ 18 Snowboy, 12 Large __ 2 65 T Plymouth, White -._ 1 56 Eight (oo nm ie 18 Colonial, 24, 2 lb. ---. 95 Speedee, 3 doz. ------ 7 20 J a Quaker, 3 doz. ________ 2 25 oe SS, 771 Frankfort _---------- 21 Colonial, 36-14% ----- 125 Sunbrite, 50s —-----_- 210 Mediur — Ex a OER SST AUT ha oa IW.1 Pork ae 31 Colonial, lIodized, 24-2 2 00 Wyandotte. S 4 76 Choice . es 35@35 SMLEY AND is 7 a Med. No. 1 Bbls. __ » Wyandot Deterg’s, 24s 275 Fe fe on 37@52 oer ada PRESERVES 7.1 Tongue. J a 19 Maa Wo 1 166 th bk 2 85 , 24s 2 75 Raney fe 52@61 . . pails __.-3 30 e, Jellied __---- 35 Boe Une . bk. 95 SPICE Not Nible oe = 30 Ib. pails 1 75 a e Headcheese ---_--_-_- 18 on aac < - 95 Whele § Oa i th pee Sia 7 ure, 6 oz., Asst, doz. 90 : a Gunpowder Pure Pres., 16 oz., dz 2 40 rine age morlag es — ~ 8 Cloves, dansibar ae pm _ einai 40 ’ +» @ac 5 Ca i sel EE r Benes JELLY GLASSES ol. omer Cae i i aim Gee & oe tee 23 a * 8 on, per dos. a6 Iron Barrels oe Cer. 14-16 lb. @31 Block, 50 Ib. _--___-- 40 Ginger, Af - S., doz. @40 Peko, Se —— aa. las Baker Salt, 280 Ib. bbl. 410 Ginger. a oe a a 0 OLEOMARGARINE Madi 65.1 Ham en —--~~ @3l 24, 10 lb., per bale ____ 2 46 Mace, Penang ________ O25 English Breakf Se . dried beef 35, 4 Ib., per bale ____ 2 6@ Mixed, N [oo 1.39 Congou, Medi = Van Westanbrugge Brands Special heavy —------- 65.1 clone Hone 46 50, 3 Ib. per bale _-_ 2.85 Mixed. os. ae @32 Congou, Choice -_-- 35938 Extra heavy, oc 1 Prenic ee a -- @171% oo bags, Table __ 42 Nutmegs, 70@90 - Sa Congou, Fancy ____ 42 ‘3 cane ° ick N | 1.1160 oo Tien on o. . Hams da Lal 20 @25 a smoary. Smoked, ee 10 _. @59 olong Finol, 4 oz. cans, dos. 1 50 tolled Hams @45 t eo---------- 4 50 » Black -____. @4¢ Medium -______ Finol. & , . Minced Hams P ie _< ‘inol, 8 oz. cans, doz. 230 Bacon 4/6 C -- -- @21 ure Ground in Bulk fancy 45 Parowax, 100 Ib, ____ 8.3 : ert. __ 24 @34 Allspice, Jamaica CY ----------------- 50 _ Parowax, 40, 1 Ib. -- 8.55 Chive, aarp oe TWIN Parowax, 20, 1 Ib 8 Cassi oo aa 3S : ; gs issia. Canton ____.. @2g otto™ 3 ply con Beet oon Cokin aan = (ottet. 2 iy Po aa : ar —aee Aan yr = -———<—=— - Boneless. rump 28 00@38 00 Mace, Penang eS” UCU 18 jn ' a Pepper, Black ________ @55 i MEGAN j Stic @55 one 40 Grain 23 Wilson & Co.’s Brands i era Beef alr ores vae |. Ose White wie 80 grain__ 25 “ Oleo iM) Petes Cat 2 x Soe: Cayenne @37 wie = Sratn.. 19 oe... oe a aprika, Spanish ____ y ICKING . = ——— ee " Seas OS Re ee. 80 Special Roll ___--.---_ 19 ca Chili ince No. 2! i gross __._ 1 25 S . c : ’ TOSS om RICE Celery Salt, 3 oz. ____ ’ os No. 3, per aes 7 oe MATCHES ae Fancy Blue Rose : Sage, 2 oz. $0 -Beerless Rolls, per dor * = Swan, 144 __----__-- 4 20 Waney Heat a7 Onton Salt is noo No.2, dos. 60 Diamond, 144 box co 5 00 Ee a. a Saas 1 35 pecrenes, No. da Ds Searchlight, 144 box-. 5 00 Semdac, 12 at aor Kitcher bees ~— 28 — ee 7 Ohio Red Label, 144 bx 4 20 . at. cans 5 00 a me 14 ti a woo “ pie pe Tip, 144 box 4 75 yh case lots ___-__ 2 30 Woe to ------- 20 OE NWARE ° cE aK , ae. ged rr - le ; ss PICKLES RUSKS odized, 24, 2 Ibs. _-. 2 48 Savory, 1 a ne a Bushels, sareee tena *Reliable, 144 __----- 3 50 Medium Sour ‘Dutch Tea Rusk Co BORAX Thyme, 1 oz, -__--__- 90 Bare, nandles __-.._ 1 78 “Sederal, Li ee 450 5 gallon, 400 count - 475 36 ron Brand. | umeric, 2% oz. ___ 90 eee: were band, ree with Ten. v0 rolls, per case Twent ' a 3 18 rolls, ---- 4 25 y Mule Team STA Market, drop handle_ - ‘das icin . oo : a rolls, ai oa nee : e 24, 1 Ib. packages -. 3 25 san radii single kandi 5 Quaker, 5 gro. case--_ 425 5 Gallon, 750 _______. 9 - 18 pipe per case __ 1 70 a 10 oz. packages -- 435 Kingsford, 40 tbs. 11 Splint. 1 oo 1 6b eae en onnaas cient | % Tb: packages 400 {omdered, bags ~~ PEG Spline, «s). anaaa ce NUTS—Whole Dill Pickles » Per case __ 5 00 Clan Yt 1 lb. pkgs. 3 69 Splint, small ___-_--- é 60 Almonds, Tarragona. 25 Gal. 40 to Lin, doz. -- 9 60 Quaker aaausee > Churns : Brasil. ae eee 24 No. 2% Tins _-.---- . 2 26 / SALERATUS SOAP R, 40-8 07% +#«Barrel, 5 a a — es 25 32 oz. Glass Picked_- 2 rm and Ham Am. Famil Secret te cai __ 2 40 — — ae a 32 oz. Glass Thrown 2 30 iS ey Crystal Vi a ‘ 20 Argo, 48 — a to © gal. es i 7 eanuts, Vir. Roasted 11% Dill Pickles Bulk Big Jack, 60s ______ ~~ 475 Argo, 12, 1 Ib. pkgs. 3 60 oa Peanute, Jumbo, std. 14 cin ee 2 SAL SODA Bt ho eee ee Ae es em 22 fhe PE ides paces. Btar 8 22 no oe 9 25 Flake White, 19 box 420 Silver Gle Ib. pkgs. __2 97 at. Galvanized ____ 2 50 ecans, Jumbo ------ 40 45 Ct ee Granulated Grdma Wh N 7 oem 4%. In 12 at. Galvani S Gal ie 19 50 ed, 60 Ibs. es. 1 35 ite Na. 10s 3 Elasti -~- 11% zed _... 2 18 Pecans, Mammoth -- 50 - Granuintad ago a ee ne, 100 box sf Te oe om ES ae Ay Galvanized wus cal. es Co Y% Ib. bop Fairy, 160. box 4 = Ean 48-1 ame fe tc oe Gal. Ir. Bon Hickory -.___-_-_-__.__ 07 PIPES ae 0 ine Olive, 144 box 10 50 : = ..___.. 06 at. Tin Dairy ____ 4 00 ‘ob, 3 doz. va, 100 j Tr cis aie doz. in bx. 1 00@1 20 ce ie po ————— ‘* avnue i} Mouse woes a acy, Ho 1 14 PLAYING CARDS Middtes Ho mi. = Hs ee, a - Mouse, wood. § holes 19 Shelled Battle Axe, per doz. 265 Tablets, % Ib. ‘Pure .. : erenmeent, tee tax . & te Bine wn Ne. G1 dz. 3 a1 Rat! Co --1 00 Almonds ------------ 10 aoe per doz. ---- 2 25 doe “T ion Grandpa Tar, 50 sm. 3 10 a ao No, 0. 3714 sc Spring —_______ 1 00 Peanuts, Spanish, ue Ribbon, per doz. 4 25 Wood boxes, Pure 30% Grandpa Tar, 50 lige. 3 50 Red fo. aa 1% 2 05,; ‘ se, a oe 80 125 Ib. bags -.----- ds POTASH Wide Cel Quaker Hardwater Hed Kare, No lo 1 coil (aree Gate baie Filberte ——------------ 32 Babbitt’s. 2 dos ‘ao 11% Cocoa, 72s, bo sd 4 01) Medi oe a Pecans Salted -------- 80 Se Fal ’ xX _.-. 2 86 teilt. Mant as tum Galvanized __ 7 75 Groce Mexcharian 50 HERRING ee Tar, 100 bx 490 Orange ae ple Flavor Small Galvanized _ _. 6 75 FRESH MEATS Holland rilby Soap, 100, 10¢ 725 Orange. No. 5°1 dor’ a 4 Washboards MINCE MEAT Beet Mixed, K Herring —oss4 te 06060”™CUC”UCU TS fo ae oe xed, Ke . ass, Si a None Such, 4 dos. --- 6 47 1, Steers & Heif 95 Mixed oO Perlay 110 Williams Mug, per dos. 48 Maple and Cane Glass, pr ee ‘> Quaker, 3 doz. case -- 3 50 Good St'rs & H’f 1544@23 Mixed. bbl Ss. -- 8 75 Kanuck, per gal. ____ 1 50 Double Peerless _____ 3 $0 Libby, Kegs, wet, Ib. 22 Med. Steers & Heif. _- 21 mi . A oes 16 50 CLEANSERS Kanuck, 5 gal. can _.. 6 50 Sinaia Peas 50 Gm en abet Kon 1 20 . TT Netthees Ganga 5 50 OLIVES 7 Milkers, half bbls 97 Maple Universal : . 4 oz. Jar, Plain, doz. 1 35 eal Milkers, b a ie tiga a “5 yq ,, _Wood Bowls 10 oz. Jar, Plain, doz. 9 35 Top ee 24 KE KK ei a cn 18 50 Welchs, ea 2 S 13 in. wetien er 14 oz. Jar, Plain, doz. 4 Be NN ce eter ete 22 8 1 ees ae 19 50 " itt foe °s Pint Jars, Plain, doz, 3 25 Medium -------------- 20 oe 1 40 one ort 17 i, Batter ca Quart Jars, Plain, doz. 6 00 Cut Lunch ____- 1 50 arasie 19 in. Butter ____-_ 5 00 1 Gal. Glass Jugs, Pla. 2 10 Lamb Boned. 10 lb hones . Pints, 2 doz. 6_75 WR al sg a5 ot 5 Gal. Kegs, each .-.- 8 50 Spring Lamb oe Quarts, 1 doz. _ es i ee en Sie os. Jar, Stuff., doz. 135 Sood cia 32 Half Gallons, 1 doz. — 11 75 Fibre, Manila, white 05% 6 oz. Jar, Stuffed, doz. 2 35 Monin a 29 Gallons. % doz. ___ 11 30 No = Bipre 0614 9% oz. Jar, Stuff., doz. 3 15 aoe ee ee = Lake Herring L Butchers DF es 06 - [a eee see etc lhlUmlUmCmCUCUCUCUCUCUU e % bbl., 100 Ibs. _...__ 6 L SAREE SAUGES mee Spans 06% oe ea & Perrin, lar STa Stripe ee i, PARIS GREEN Mutten i & Perrin, ae : 3s _ YEAST CAKE aie Cone 17 Mackerel no wa 1 60 Magic, 3 doz. ____-_.. 2 70 Medium a 16 Tubs, 60 oval Mint 2 40 Sunlight, 3 doz a. 13 ek 10 —— fy. fat 5 75 aa fon 4 26 ae 1% das 7 2 — . . Fancy fat 1 75 Sho You, 9 oz, doz, 225 Yeast Foam, 3 dos. —- E ’ “ 5 , dos. __ 3 70 Pork i... 315 oe Licht hoes : Caner Son oo 15 YEAST—COM Howey i hogs .-______ is Med Plan Fish 80 ee a 3 30 Fleischmann, oo an envy hoes __________ 1h . Fancy, 100 Ib. 13 00 can cases, $4.80 per case Ae Loin, med. —_._. . Butts Se Ft WASHING POWDERS i Ss oulders -------------- 19 SHOE BLACKEN Bon Ami Pd, 18s morsteasonun, | a a ING apa , 18s, box 1 90 ARCAN Sryce Saaanen Neck bones -------——- ag 2,1, 1, Paste, doz. _. 1 35 ae oe et ee 75) rimmings —_----------- 8 E. Z. Combination, ds. 135 Giimaline, 4 doz. _-_- 85 imme 4 290 Climaline, 4 doz. ---. 4 20 I oo PROVISIONS Mian toe ae Seno 1M. bo _--- 3 50 TALIAN SPAGHETTI D Bel Car-Mo Brand Barreled Pork Shinola, dos. --..-.._ e coon Boom -— ie @_—__ © LOCALPR 24 1 lb. Tins Clear Back 25 00@28 00 ald ee AE oo 2 ae se st Box. 2 do. is oo Short Cut Clear26 00029 00 oe a ie : ‘oo ry Salt Meats La France Laun., 4 dz. Products of Van B xn D S Bellies -_ 18-20@18-19 Sr selec ogg Old Dutch Clean. inie vate ae a Pete sh Ss & * er re IAN E reTAOLaUM Peon Ts. Lard — a Liquid, dz. i 10 oe an saci i ; = ae oC a ; Lea oom rom Tan agon. Pure in tierces aste, dos. 196 Rinso, 24s __--_--- 6 2 Local Prid 28 oz. Bottles _______ 2 25 Red awn uinyt ens 14 50 ib ee etadvance % tome Liquid es i 35 Rub No More, 100, 10 6 12 50¢ Family Pdenens a eS 46 ------ . tubs ____advance ’ 1 SAL NOODL Solite Gasoline ...----- 14 20 ib. pails es % hia a doz. 3 “ ae a 20 Lg. 4 00 Laci bee Bena a Pride ae : = . h. Spotless St i ° i i In Iron Barrels : lei emeanes 7. i aikh oe . 48 No. 1 cans --.----- 16 UNC ans ~Tadvance 1. 654 Stove Enamel, dz. 280 Sani Flush, 1 doz. — :* arrose 5 si ‘ Perfection Kerosine -- 13.6 3 Ib. pails -.-.ad tove Enamel, dz. 280 Sani Flush, 1 d i 6 No. 10 cans _-----_- sh BEAN SPROUTS _* : ~_-advance 1 Vulcanol, N oo ee 15 er oe Ferfevachine Gasoline 37.1 Compound tierces - ts be ol, No. 5, doz. 95 Sapolio, 3 doz. ------ 3 16 CHINESE > 00 Local Prid wee Ges Machine Gemtns 19.6 Compound, tubs. 13% St mol, No. 10, doz. 1 36 Soapine, 100, 12 oz. _ 6 40 I | SOV SAUCE Genuine Ghevean’ to - ovoil, ‘per doz. __.. 300 Snowboy, 100, 10 oz. 400 128 ,ocal Pride Brand 94 Nal San nese Bean , , “ 2 8 of. Bottles 2 2 25 6 No. pe ---~----. 1 65 0. gene 8 o¢ 30 MICHIGAN TRADESMAN July 17, 1929 Proceedings of the Grand Rapids H. J. Wier & Co., Benton Harbor 413.36 Baking Co., Bankrupt No. 3839. The of the best conventions in their history. Bank ie ee ee eo Co., sg 0 athe opal has oe ee ee wae They surely were a live bunch and ankruptcy VCourt. isconsin Telephone Co, Milwau. 19/.92 3lair as referee i yankr ty. S a : ee : cane : ae : E : Geo. H. Wolf, Chicago —... 36.85 bankrupts are residents of lonia, and kept busy EVELY minute with the meet Grand Rapids. July 5—We have Jal day Park _——— Bank, Milwaukee unknown their occupation is that of bakers. The ings, sight-seeing, banquets and parties. t. me TAY, - Cc a eee 6. os , ; 3,919 04 000 Is Claimed aS exempt, W < “« i i ‘ . hei baer The schedule Ss asse $15,681.52 Youngstown, Ohio -_- ---- (3,919 . eo e459 °° ; a ee eh : rates returned to their respective aan peer shows! assets ' The first siegier, Gust & Co., Mune ‘ie, Ind. 500.00 of $3,641.59. The court has wr.tten for B 1th < ] ieS ) 46a t s idl: i - < ; 26 funds and upon receipt of same the first homes on Friday with a good report aks 3 ae m . of Midland Pipe & Supply Co., Chi. 4,026.00 an eager Sy cae ; : aun > an i. Pitnis ts an Leidecker Toil Co., Marietta, O. 3,800.00 ot wiih Sat ae ts bec eo ee bee Same , lé e i s , « 3 wiki : ° . ro “4 7 °On OF , 2 , a > sre : hg i involuntary case. The list of creditors Armstrong Mfg. Co., Waterloo, la. 680.25 © Sinha we ig bc ke cash: tha The Wortham carnival was also here said bankrupt is as f 1S: July 3. We have to-day received the eee Re Soe ee ; eh Seat o ane : of said bankrupt is as follows: adjudication tly ds ae schedules in schedules, reference and adjudication in for the week and cleaned up on the United States Government —- ----$ vig the matter of Ernest W. Kraus, Bankrupt the matter of Louis F. Deitz, Bankrupt surplus which was offered each day State . cio go Sosa fener No. 3825. The matter has been referred ee . eo , wer para geo and night. With the ideal weather it , State o isconsin, Madiso woc4.. cote ao maken : ena 9 Charles B. Ble as referee yank - .f ‘ . Armstrong Mfg. Co., Waterloo, Ia. 682.50 0 ee eee ee srg otis, ‘The Mnbkiuat ts a wecmient of Was 4 most suocessial stay. ge if 4 7 Iarkers g ve 4 _ ankrup iS £ “esl 1 oO gh " * is Ce r SOR . hac ee a Acme Fishing Tool Co., Parkers- as i a shows assets of Muskegon, and his occupation is that The Bowating Club, which was in burg, W. Va. -- ore ee $10,476.94 eo han rf lal peas ie of a laborer. The schedule shows assets ti t Mackinac Island, sent . na hi ss 97 = $10,476.94 of which $500 is claimed as “eae et SC ea a ne convention at Mackinac Island, sen a. ee ire Co., € Me etsy exempt, with liabilities of $15,121.02. The — oS re —. i g ‘ 588.83. ee co ’ Clifferd Anderson, Muskegon Hts. ao ag wil SS a Se ee court has written for funds and upon Friday. They took the boat to Hessel, ee SS oe oo oF auld banltaot is an doe: re ee oso oa or ee where they were met by over 100 au- Sauknecht Bros. Muskecon ..... 6200 ‘Siete of Michignn ____-___._____ $16.00 sada tare. cain tomobiles from the Soo, Hessel, Cedar- Blue Line Transfer Co., Rockford__ 103.85 Louis Schlutt, Baroda --- “eget ck en ke jay reepived the Vule and St. [enace to take the visitors oe amber Co.. Muskeron 1,428 46 Sophia Kraus, Baroda -__-_______- 520.00 July 5. We have to-day receivec 1€ a Fea nd : es Brinen en aa Sie cea | 15.09 ‘Kidd, Dater & Price, Benton Har. 2,600.00 schedules, reference and adjudication in to the Soo, w here a banquet was pre- ci S: iis Co.. Muskegon _. 17.00 ‘Susanne Baye, Baroda _ _.-. 2,200.00 the matter of Marinus < eee. Beekrive pared at the Ojibway Annex (formerly eae oe . ie o Baroda State Bank, Baroda ______ 500.00 No. 3841. The matter has been referrec ae ay eee ge ee Becker Bohter Ge Holland : wets Boot & Co., Grand Rapids -.--.-. 150.00 to Charles B. Blair as referee in bank- Park Hotel) after which the principal Bulfin & a - a wk Hts. 307.89 Armour & Co., South Bend ______ 14.25 ruptey. The bankrupt is a resident of address was given by former Governor Chics ieocitne Co., Chicago__ 195.00 Baroda Coal & Lumber Co., Baroda 175.00 Kalamazoo, and his oS eas ai is that Chase S. Osborn. John Newhouse, rs ! fd Moeclqeari x: an Ak Garentsen Kstate, Benton Harbor 40.00 ot a salesman. The schedule shows as- . oe es : ae 5 y raukee 10.4: ' : é singers ‘ . ee see 4. ike — cas Barensten Candy Co., Benton Har. 35.00 sets of $539.21 of which $75 is claimed as one of our famous ee — on the 2: cei . eMuskezon _. 12.60 Booth & Co., Grand Rapids _____ 150.00 exempt, with liabilities of $449.21. The programme. The visitors viewed the cee Weidine Co. Muskegon _. 106.09 Bremen Overall Co., Bremen, Ind. 50.27 | court has written for funds vec" os locks and other points of interest. They er Pee acer Ke ( Butler Bros,, Chicaroe 170.68 receipt of same the first meeting of cred- ie oe ee : c s ‘ * 4 u ’ 5 . . ~ 7 . re tz » 2 } asse re » oy = eagae =. vs i o ee . Central Shoe Co., Baroda _..____ itors will be called, note of which will were taken back te Hessel, where the Aca +p pte eed “oF o555 Corbin & Sons, Chicago be made herein. two boats were waiting to take the eh parks "Maskeron ________ 136.00 Howard Cranfill Co., So. Bend —_ | & July 5. We have to-day received the delegates ‘back to Mackinac Island. Dever & Shloegel Lbr. Co, Milw. 12.17 Geo. DeWald Co., Ft. Wayne -___ 327 ) schedules, reference and adjudication in The visitors were loud in their praise Doells Service Sta., Muskegon - 90.09 J. FB. Besley Milling Co., Plainwell 15.02 the matter of Fred A. Towner, Bankrupt of the entertainment here and left with Donnelly & Co.. Chicago _—__unknown Peter Mchr.ch & Sons, Kalamazoo 95.00 No, 3842. The bankrupt is a resident of f . ¢ Warl‘s Garage. Milwaukee ____..unknown Emmanuel Missionery College, Muskegon, and his occupation is that of many pleasant memories. Edwards Lbr. Co. Muskegon Hts. 901.63 Berrien Ruins, oud oemaye cies sens rue 55.00 conducting sheet metal shop. The mat- On Friday the Orangeman celebrat- Ex uipment Corp., Chicago “unknown L, Fleischer & Sons, eee — 9.00 ter has been referred to Charles B. Blair ot te Bick of ike Hawae eons i" eek Truck Co., Muskegon _. 95.54 Fleischmann Yeast Co., Chicago -- 18.72 as referee in bankruptcy. The schedule " . eo 7S “ ai eh Ern i. e hcckenne : 30.08 John H. Forler, Niles _-_- --- 900 shows assets of $1,028.67 of which $250 over 5,000 strong. With many fife and Fe ad Pipe & Supply Co., Chicago 421.38 Goodlin Automotive & Equip. Co., -,-»- is claimed as exempt, with liabilities of drum corps and our city band, their rNiam Fientie, Muskegon ___- 30.00 South Bend —_- _----=------------ 517.35 $3,332.57. The court has written for parade was one of the longest ever Coal Go., Muskegon ___- 1,125.43 Goodrich Rubber Co., Chicago ---_ 100.00 funds and upon receipt of same the first : oe oy ? ‘ Fischer, Frederick _-.unknown G00dyear Rubber Co., Chicago -_-- 105.66 meeting of creditors will be called, note held here. They were a jolly bunch Fredericks Lbr. Co., Muskegon .. 61.07 Kramer & Sons, Michigan City, Ind. 533.73 of which will be made here n. and a good time was had by all. a of ecg A ett e 29.99 %Imdiana & Michigan Elec. Co., July 5. On this day was held the ad- aol Wika fF sl aakbe f harles Giles, Muskegon : 0 aga a snob. af : co Jack ilds, formerly salesman for H. C. Graham Co Milw: aukee ____ 103.85 oe ee ~--~--~- 99.99 journed first meeting of creditors in the : , a é a i. a 630.60 Lockway Stouck ¢ Paper “Co., Benton ea Matter of Davey & Klooster, Bankrupt the Liggett & Myers Tobacco Co., has Gr ay ae Box Co., Grayling 156.65 Fa ee a b Golles Go. Ghitan eat No. 3773. The bankrupts were not pres- decided to go into business for him- shanties San ‘ : , chase & Sanborn Coffee Co. cago 2 r represented. The trustee was pres- ls i ; 1a: A iae at ra g velopment Co. unknown : : ent or represented. ' . : ‘ yg re de : sa na Sige og Gr: aa ng 15.00 Edson Moore C 0, Deron a 490.00 ent in person. Creditors were represented self. _He is now building a large danc. — a's Yell y C ‘ Co WwW. . Chi. 53.00 Interstate Factories, Indianapolis__ 116.18 by Francis L. Williams, attorney. The pavilion on the country road about one x VS enoy ab 2, . De “s am + . f # ee eo . a ” zl i re an H: cance ol Ga. Chicaco ” 438.72 ane * otton - tai Janesville__ ee matter then adjourned without date, sub- mile from the city. ‘he new pavilio. ag . ii i Journal-Era Co., Berrien Springs—- 0d ie >. : nes un ‘ Hanson Hdwe. Co., Grayling - 366.5 M: a Rubl a“ C ' G “s R nia 71 20 ject to further call. will be called The Wilds. It will be, a RC. Oil Co Grand Rapids ae Marion wupber 0., rane Ape s (1.20 In the matter of the Proudfit Loose Leaf - ‘ : re ; OH Sinan Mix. Co.. Milwaukee $4.51 McCall Pub. Co. New York City. 7.46 (o,, Bankrupt No. 3823. The sale of as- when completed, 70x90 feet. The floor Hile ng & Sons Co Thiensville 10,00 -praaye Broom Co., Sorin aN SEs Dh - 16.35 sets has been called for Aug. 1, at the will be 40x75 feet. Construction is be- Aa saa ca : 36.5 Niles Creamery Co., Niles _________ 183.47 remises formerly occupied by the bank- : iia s cee oe Sawien Co. Mus on 36.94 id€S L : j oa eee. | PeMmIseS a ing rushec qs e 2 . idee wan Co. C — 20.00 Mishaw. Woolen Mills, Mishawaka 73.18 yupt, 12 Logan street, S. W., Grand Rap- ee 1 and it is expected that the oe Machinery Go. Milwaukee 508.20 Valadium Pub. Co., Benton Harbor | 2.13 ids.’ All the stock, raw material, semi- 9Pening will take place before Sept. 1. u r Machinery re V “ > Pikes ‘ “hes sree § : of : ; j Tuntl y Machine Co., Muskeron 116.90. «-J- ae Pearce Co., chevelans oo 200.00 tin shed material, furniture and fixtures, Many reservations have already been ape : eg ysis <} : easing " 5 - Srie Se P Z Ss Ss v0. 8% achi ary Bs > i > re ay c . . ns fllinois Bell Tel. Co., Chicago _ 26.20 6 Eittsburgh Erie Saw ¢ Oar Weare 589) Machinery, tools and equipment, together made for the opening. Jack is one of [ i mmer. Grayling ‘unknown Perfection Biscuit Co., Ft. ayne 50.00 with sundry other items, all used in the 1: : : pies nh Mie. Sg < Lous. eibr «6 t0e PetruekL Niles 188.00 pusiness of the bankrupt in manufactur- our popular young men and a real ¢ Machine & Supply Co Reid & Murdock Co., Chicago - o ing binders, loose leaf systems, filing hustler, with many friends who wish a ee ad tock River C } Jt 2sVille 30.0 vere tase. e eit et oag tne : ie fs - Siar koe ae oe tock River ( otton Co., Janesville aca systems and_ similar devices for office him every success in his new venture. Kessner Realty Co., Chicago __ 160.70 Selz Shoe Co., Chicago _---------- 490.00 use, appraised at approximately $16,844, 1 es eee Hi ptanea| ag kk ae Motor Co.. Muskegon _... 44.30 Simon Bros., South Bend --_----_ 22.60 will be sold at the above date and time. _the many triends of Thomas Follis, Koll oe awe (Co. Milwaukee ann45. EF. &. Santth Co, Chicago ge All interested in such sale should be of Marquette, and a former correspon- UOC ee ee ceil Se . : se areantile C s en 33.04 sea aia ae ae ao sacs aa : Kopperrud Co., Milwaukee He So. Bend Mercantile Co., So. Bend 133.00 present at the date and time above stated. dent of the Tradesman, will be pleased Lange Transfer Co., Muskegon __ R. Seitert & Co., Philadelphia -___ 7.75 In the matter of Herman Knoop, Bank- ba ha ie te as : ee fart & ae Bouter Pa. Harry Schultz, Baroda -------____ 85.00 yupt No. 3837. The sale of assets has O iearn that le 1s on the job again, apckar Wool Co. Marietta, ©. Smith Packing Co., Niles —_- - 34.50 been called for July 31, at the premises after being laid up for some time with Facan Wolundry & Machine Co. Standard Oil Co., Grand Rapids —_ 21.60 formerly occupied by the bankrupt, 54 heart trouble. —— 7 : 3. Stephenson Underwear Mills, Monroe avenue, N. W., Grand Rapids. J. Raefalle ‘ : J. 1 “4 Sonu Co.. Muskegon : Bouth Bend _______ - 16.50 All the stock in trade, fixtures used in actaile, one of our South side ee, ees Cs uae 15.00 Symons Bros., Saginaw --~------- 140.00 the bankrupt’s business as a retail jewel- meat merchants, has installed a new MoAtce & Reteor, ‘Grand Rapids unknown Thrift Hair Net ¢ 0., New York ooo? er will be sold, appraised at approximate- show counter, with refrigerator con- George McCullom, Muskegon __ 448.438 Twin City Milling Co., St. Joseph_- 23.00 jy $7,321. All interested in such sale anne te i a cece ue as ste grin Muskegon : 105.19 Van Eenenen Cigar Co., Holland_. 15.00 should be present at the date and time ection. IS a specially built case, n Home “Dela phone Co. Warner Bros., Chicago - ee 3.12 of sale. : extending the entire length of the mar- _7____ 30.93 Weisberger Bros., South Bend —_ 25 In the matter of Bert I. Banta, Bank- — ket, and adds much to the fixtures and Sales Co., Grand Rapids $9.35 Stark Nurseries, Louisiana ---- 353.00 rupt No. 3792. The sale of assets has appearance of the intect Mi + a Pipe & Supply Co.. Chica. 5,197.11 Alco Co, St Louis _________... 15.08 «been called tor July 23, at the premises . “VPSerance 0 re interior. Mid Rebuilding & Parts, Musk. 61.58 Plaza Hat Co., St. Louis, Mo. 20.00 formerly occupied by the bankrupt, at The Crisp laundry has let the con- R. . Mileager, -Muskegon 300.00 Warner Cigar Go., saa Harbor i Leonidas. All the stock of tin-ware, hard- tract for a large addition to the dry Muskegon Boiler Works, Muskegon 304.46 Way Head Cap Co., St. Louis -_ 20.0 ware, dishes, farm implements, together cleaning department. The : id Musk eae Bldg. & Material Co., Rice Seed Co., Detro.t. — --.--- 10.00 with all fixtures, furniture and equip- < & De 1€ le new addi- “pe cos ee So 75.00 Fredonia Seed Co., Freedonia, N.Y. 10.00 ment and one automobile truck, will be tion will be one story high and will be M oan” : 756 Baroda State Bank, Baroda -- ee sold, all used by the bankrupt in a retail 18x56 feet. It will be built of brick ta eee fa \ ious Ec 7 sophix 2» : : Dollars to get you more for your store Taft Gontractine Co. Chicago -... 13.75 his. Bret heport and a and a Items From the Cloverlard of Michi- or plant of any description. i ao on ee ks 73 “+r for the payment of expenses o Towner Hdwe. ¢ Oo. Moskeron . 654.80 Saminiarncon — oe gan. ABE DEMBINSKY 7 a . nilieagar™ a a 156.37 July 5. We have to-day received the Sault Ste. Marie, July 16—Last week Auctioneer and Liquidator uate Building & Mfz. Co. schedules, reference and adjudication in was a great week for conventions here. 734 So. Jefferson Ave., Saginaw, Mich. i. is Heigl ie” 7.00 the matter of Charles F. Reide and Fred The firemen, numbering over 500 Phone Federal 1944, Muskeron Ta T. Brockhaus, individually and as_ co- : wv, Buyers inquiring everyday— Western Union Tel. Co., Muskegon 2 90 Pili Weinstein, Chicago unknown partners doing business as the Ionia spent from Monday until Friday in one SS | *hilip einstein, 11CE eae s July 17, 1929 MICHIGAN TRADESMAN 31 How Go-Getting Doubled a Business. (Continued from page 20) The grocer of Los Angeles knows the solidity of the L. A. Gas Co. He also knows the strength of the Pacific Gas & Electric Co., the Southern Pacific and Union Pacific companies. Everybody knows the strength and permanence of General Motors—and we all ride in and use cars in our pleasure and business. Of late years we have witnessed the new phenomenon—multiplication by division. It seems that the more big concerns distribute in dividends, the bigger their earnings become. One element in this is the boosting they get from their thousands of stock- holders. Hence “the public be damned” has gone. “The public be pleased, the public be satisfied” is now the moving And re- sults are far reaching for good. For behind all great companies. instance: An elderly lady who had regularly been collecting dividend checks from the Pennsylvania Railroad for forty years was recently advised to sell her stock, taking a profit, and invest in bonds. “No,” she said, “the Pennsyl- vania has been so kind in sending me dividends regularly that I would hate to do anything to offend them.” The Pennsylvania, the greatest railroad sys- tem in the world, will tell you that it is not independent of just such good Independent, did you say? will as that old lady evinced towards itself. entire world, is the proper word. Paul Findlay. ——_2~-.___ Why Are the Honors Due General Pershing Withheld? (Continued from page 11) Interdependence, covering the of the services rendered his country by General Pershing should not cease until results are obtained. Let all America hail him as the real hero of the kaiser’s war. Granting this. why should he be per nitted to go unrecog- nized by his fellow citizens? Hero worship °s sometimes regarded askance by our American people. vet the recognition of real heroes is a thing to be commended. not frowned upon. Where is General Pershin:z? Ca'l him into the limelight where he nav be seen and honored by his fellow citizens. The war is over. but that is not sav- ing there may not be other wars in which the services of a Pershing wiil be needed. Doubtless age will prevent his again going to the front. However, if peace should last a hundred vears there will come a time when we shall need the genius of a man like our world war leader to take command and lead the Nation out of the wilderness. Honor all men. honor the king. A rather dubious old saving. We have no king to honor, but what is better a friend of the people who rose from the ranks to the command of all the armies of the United States. Let the warm regards of a grateful people no longer be withheld. Old Timer. Some Early Newspaper Editors of Grand Rapids. (Continued from page 15) T came to know him casually and rather liked his gennine good nature. He was somethine of a poet as well as a newsnaner writer. I met him once at the Bridve Street House when in the height of ‘his glorv as a noetaster. His bov was out on the street selling his book of poems, a copy of which he presented to me. His one newspaper venture was in the publication of a weekly known as the Wolverine Cyclone. As I remem- ber, the venture was short lived, and some time later Mr. Reynolds dropped out of the public eye. Newspaper publishing would oft times seem to be a precarious under- taking, at least in Western Michigan. The Republican party, seeking a morn- ing political organ, started the Morn- ing Telegram, which, however, soon became moribund and was absorbed by another, the Herald, which had been set afloat on the sea of journalism by an erratic chap named Lloyd Frazee. The Morning Telegram bought the Herald and thus was the present Grand Rapids Daily Herald set afloat on the news and political sea. Papers are like individuals. Some of them go forward to a wonderful success, while others, after floundering about for a brief time, sink into oblivion. The old New York Tribune was a very successful party organ in the early political davs. It was founded by Horace Greeley who was Scotch- Irish by descent and a New Hampshire Yankee by birth. He was perhaps the greatest editor who ever sat ina sanctum. : The days of great political geniuses in editorial harness have long since gone by. We have less bitter partisan- ship than in the old days when, as I remember, one editorial writer called his rival of the opposition a “one- eyed Bohemian oaf and a_ postage stamp and woodpile thief.” Rather personal, vou understand, but the “oaf” gave him as good as he sent which, no doubt, proved edifying to the news- paper readers of that day. Courtesy in editorship is of our later times. Hot stuff such as once blotched the editorial page is no longer counted as prover or in line with good management. Some of Horace Greelev’s diatribes against his political foes were in line with the worst billingsgate known, and vet Mr. Greeley was counted the most brilliant editorial writer of his day. We of to-day realize the amenities and that it is not necessary to call a man a burglar or an all round scoun- drel simply because he is a member of ancther political party. Our last presidential campaign dem- onstrated the fact that a man can be a full fledged partisan and at the same time be a gentleman. Political abuse during campaigns for the ascendancy are less bitter and that speaks well for the advance made in public morals. The one time editor of the Times, Mr. Wheeler. migrated to Missouri and again entered newspaper work on one of the larger newspapers of that state, bevond which we have no. further knowledge. I think perhaps Mr. White might give us more light on the lives of these early editors and we certainly should be pleased to hear more from him on the subject. Old Timer. Big Food Groupings Visioned by Wall Street. That control of the food produc:s business of the country is being con- centrated in the hands of a_ small group of powerful companies through mergers and acquisitions arranged and financed here is indicated by recent according to opinions expressed in Wall Street. The food manufacturers and distributors is developments, trend toward consolidation of emphasized by the recent formation of Standard Brands, Inc., which linked the Fleischmann Co., the Royal Bak- ing Powder Co., and other important food interests; by the announcement that the Borden Co. had become an international organization with the pur- chase of fifty-two additional companies scattered throughout the United States, Canada and Europe, and by further ex- pansion of the Postum Co., which :s changing its name to the General Food Products Co. It became evident last week that these three groups are embarked upon far-reaching enlargement programs. The Standard Brands Co. has announc- ed that it expects to acquire Chase & Sanborn, Co., coffee and tea concern, and it is known that the organizers of this merger have in mind the ac- quisition of several other companies. Standard one of the largest food enterprises in Brands eventually will be the country. There has been talk of a consolidation ultimately of So far conversations some Standard Brands and Postum. as can be learned no looking to such a merger have taken place, but important stockholding in- terest in the two companies have con- initiating that eventually the two organizations will sidered the advisability of negotiations. It is believed be amalgamated, creating the largest food enterprise in the world. Both Postum and Standard Brands it is predicted in Wall Street will be engaged for some months in an in- tense contest. Negotiations are now being carried on by both companies for additional The companies do not actually compete to properties. two any great extent, but there is a race between them for expansion. Standard Brands and Postum have been men- tioned recently as possible purchasers of the Gold Dust Corporation, whicn has become an important factor in the food products field. Gold Dust is also program, food carrying out an expansion having products acquired the American recently business of the Linseed Co. The Borden Co. has been enlarging its operations for some years, but 1*3 announcement last fat it hail purchased control of fifty two ad Ttion- al companies disclosed for the first time the full extent of its expansion. week The company is now one of the dom- inant factors in the food products busi- : : . .. ness, being engaged mainly in_ thé dairy and ice cream business. > -——--—— Retail Food Dealers of Lansing Con- sidering Organization. Lansing, July 12—In June. a large number of food dealers located in Cen- tral Michigan, including the citv of Lansing, met in this city for the pur- pose of considering the forming of a co-operative wholesale grocer organ- ization. Much interest and consider- able enthusiasm was manifested at this meeting and a very large percent- age of those present indicated a desire to see the formation of such a concern and the bringing about of this result at the earliest possible date. The undersigned committee was ap- pointed to investigate the possibilities and details for such a co-operative or- ganization, and have been working for several weeks on this matter. They have spent considerable time in the investigation of similar concerns and in the matter of taking over a local wholesale organization. This committee is now in a position to present a definite project and are calling this meeting for the purpose of having you learn of their progress and to become a stockholder. or a member in this co-operative organization, when formed. We feel certain that vou realize the importance of maintaining your pres- ent position and of the necessity of strengthening it in face of present day competition. We urge you to attend, as we firmly believe that it will be to vour decided advantage to do so. It is now felt that this organization can easily be formed and we urge your presence at this meeting. This will be held on Wednesday, July 17. at 8 aoclock p. m. in the Chamber of Commerce building, Lan- sing, Chas. Affeldt. John Affeldt, Jr. Orla H. Bailey. John Beeman. Marshall Field, Charlotte. Chas. EB. Foster. G. C. Reutter. BH. Saier. Guy S. Thorburn, Mason. Maynard W. Wise. Oney Sabrosky, Chairman. —_—_—_--a______ Don’t Sell Plows. Customer: I want to buy a plow. Clerk: Fm don't carry plows. sorry, sir, but we Customer: This is a h—ll of a drug store. Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word fer each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per Inch. Payment with order is required, as amounts are too small to open accounts. FOR SALE Grocery located Muskegon Heights, corner Hoyt and Ma- son, just off Broadway. Thriving busi- ness. Reason for selling, ill health. Stock and fixtures will inventory about $3,000. Reasonable rent Otto Vanderley, Mus- kegon Heights, Mich 116 FOR SALE—Grocery stock and buildings at Muskegon Heights on M-310. dest residential district. No delivery. Annual business over $20,000. Wonderful oppor- tunity. Delivery service and meat de- partment could be added to advantage and additional vrrofit. Must be sold to settle estate Trite for particulars. Ad- dress No. 117, c/o Michigan Tradesman. 17 stock FOR RENT — TWO-STORY BUILDING. Grand general store in a good town of 1200. Heart of the corn belt section, no failures. Bu lding 30x100, two floors, modern dis- rlay show windows. No general store in town at present. Come and investi- rata Chas. Cassell. Sheldon, IY. 118 Fo~ Sale—24 ineh planer and moulding, MaecComb, 18 in ioirter, wood boring, Mac: dri'l nress: bard saw, nearly new; Gra tab’s sowine. Mac: emerv buffer, pullevs, “~wa"tine "ne: 15 H. PP. Olds sas en- gine wevnted factory mount. Sell all tc“ ther *t a bargain. FP. O. Box 21, New H **-n. Mich. 119 FOR SALE—Store building, residences, barn, and other buildings, being the plant used by the late Godfrey Hirzel in the conduct of live stock and produce busi- ness at Moorestown, Michigan. Good op- portunity and location: for continuing same business or engaging in hardware and implement business. Would consider exchanging for city property. Address enquiries to Fred C. Hirzel, Moorestown, Michigan. 15 FOR SALE—Well located and well-pay- ing grocery and bakery on main street. on U. S. 12 highway, in Sturgis, Mich- igan. Reason for selling, other business Address Louis Loetz, Sturgis, Mich. 111 For Sale — Solid oak tables, desks chairs and other office eauipment. Used onlv a few months in office of a local broker. Chean for cash. On display af our office. Tradesman Comnanvy. CASH FOR MERCHANDISE BRICK opnortunity for a Will Buy Stocks or Parts of Stocks of Merchandise, of Groceries, Dry Goods. Shoes. Rubbers. Furniture, etc. NO DM. GOVER. Mt. Pleacant. Mich. I OFFER CASH! For Retail Stores—Stocks— Leases—all or Part. Telegraph—Write—Telephone L. LEVINSOHN Saginaw, Mich. OD (55) vey Ch ae-PA eh ad Established 1909 32 From the Metropolis. Late News Michigan L. Bartolome, for over seven years a member of the foreign sales division of Dodge Brothers and the Chrysler Corporation, has opened offices at 1525 David Stott building and will special- ize in Spanish advertising service. Mr. Bartolome’s knowledge of the Latin speaking countries peculiarly fits him for the activities coincident to his new business departure. Walter O. Briggs, president of the Briggs Manufactuting Co., is president of the new Briggs Bond & Investment Co., with a paid in capital of $2,000,- 000. James Q. Goudie is vice-president and general manager. Mr. Briggs is also president of the Briggs Commer- cial & Development Co., a director in the Bank of Michigan, the Guardian Detroit Bank, and the Detroit and Security Trust Co., and an officer and stockholder in other large Detroit cor- Mr. Goudie is vice-president and general of the Briggs Commercial & Development Co., pres- ident of the Home Mortgage Co., vice- president of the Michigan Steel Tube Products Co., and an officer and di- rector in various other corporations. The board of directors of the Bank of Dearborn elected Frank J. Maurice vice president of the bank. Mr. Maurice is also vice-president and director of the Highland Park State Bank, the Highland Park Trust Co., and director of the First State Bank of porations. manager have Birmingham. Lewis A. McCreary, one of the sev- eral notable men connected with the history of Detroit's most famous old hotel, the Russell House, died Tuesday night in Belmont, Mass., at the home of his son, Lewis S. McCreary. Burial will be in the Lake View Cemetery at Cleveland. Mr. McCreary, many years book-keeper and cashier of the Russell House, was admitted to part- nership in the management of the hotel tor with William J. Chittenden in 1876. The firm of Chittenden & McCreary continued in control until 1895, when Mr. McCreary Cleveland to manage the Hotel, he held until he retired several years went to Hollenden a post ago. The Russell House was opened in 1857 at Woodward avenue and Cad- property which had the old National illac square on been occupied by Hotel. The retail Detroit will hold their july Si, at Tashmoo Park, under the auspices of the Retail Grocers’ Association of De- trot A and races has been arranged and over $2,000 grocers of annual excursion programme of games will be given away in prizes. Anthony H. Graef, pioneer Detroit residence, 216 A member of merchant, died at his Marlborough, on July 9. the men’s furnishing Regner & Graef, Gratiot avenue, the firm opened a store at 2521 Woodward avenue, later opening other stores at strategic business centers in goods firm of second the city. Mr. Graef was 45 years old at the time of his death. Surviving are his widow Catherine Fisher, five 3yron and Arlyss, sons, Earl, Carol, George, Roger and four daughters, Celestine, Valerie and Rita. MICHIGAN TRADESMAN Pleasing news to the public was the announcement this week by the Cana- dian National Railways of the plans for a $6,000,000 terminal and station to be built on or near the site of the present decrepit Grand Trunk station, at the foot of Brush street, during 1930. Sir Henry Thornton, president of the Canadian National Railways, said that work on the Grand Trunk’s plans for suburban commuter service to High- land Park, Royal Oak, Birmingham and Pontiac will be started just as soon as the railroad right-of-way from Royal Oak to Birmingham is shifted to its new location and that he expects the service to be in operation next spring. One of the features of the new termi- nal will be the discontinuance of the passenger-train ferries across the De- troit River. East and westbound pas- sengers will be taken under the river through the new pedestrian and vehicle tunnel now under construction. The A. Harvey’s Son’s Manufactur- ing Co. chartered the steamer Put-In- 3ay last week for the “Living Comfort Crusaders” moonlight trip. The “Liv- ing Comfort Crusaders” include all plumbers and plumbing and_ heating contractors and their friends. Special entertainment was arranged and an orchestra retained for dancing. William Clippert, head of the William Clippert Brick Manufacturing So., Dearborn, died this week at his coun- try estate at Cherry Beach on the St. Clair River. Death was due to heart disease, with which he had been af- flicted for a year. Mr. Clippert was born April 19, 1874, the son of Conrad Clippert, pioneer Detroit brick maker and the organizer of the present Clip- pert Brick Co. in Detroit. He had been a resident of Detroit all his life. He never married. When a boy, William was associated with his father in the brick business. He became a partner in the Arna Woolen Mills, at Dearbora and engaged in that business until the burned and the company dis- solved. He then established his own brick plant in Dearborn, which he had been operating since. He leaves three Charles F., a fire commis- ssioner; Dr. Frederick J., and Dr. J,, C., one sister, Mrs. A. H, Gorenslo, and several nieces and nephews. Directors of the Union Joint Stock Land Bank of Detroit have elected Ralph H. Booth a the board. Mr. Booth is president of the Booth Publishing .Co., and serves as director of many large industrial and financial institutions in Detroit. The tenth, and one of the largest of its stores, will soon be opened by the Cunningham Drug Co. in the building being rushed to completion on the site of the old Whitney theater building on Griswold street. The has leased the building formerly occupied by the 3uick factory branch at 460 Canfield avenue, West, between Cass and Sec- ond boulevard, and will use it to house the body service shop and service parts depot formerly located at the com- pany’s main plant at Clay and Russel streets. The building has 38,000 square feet of floor space. The service divi- sion was moved into temporary quar- mills brothers, member of new Murray Corp. ters last October to make way for $5,000,000 plant expansion. Edward A. Broadwell, well known to the shoe trade, following a short illness, died this week in the Henry Ford hos- pital. Mr. Broadwell, represented a wholesale shoe firm and maintained of- fices in his own name at 505 Temple Theater building. Besides his widow, Lena, he is survived by his brother W. C. Broadwell; two sons, Harold A., and Edward T., his daughter, Mrs. Julia F. Whittingham, and four grand- children. Heigh-ho for the Northern lakes and resorts on a two week jaunt. Two of Detroit’s veteran travelers, Frank G. Hutchinson and Edward Mayers, have paired off for the trip and leave the din and banditry of Detroit behind them next week to start on the trip of rest and recuperation following a stren- uous twelve month selling year. A new senvice station building was opened last week by the Graham-Paige Co., of Michigan, at Endicott street and Woodward avenue. J. M. O’Dea, general manager, and Lansing W. Thoms, sales manager, were hosts at a luncheon’ served to more than 100 dealers and factory executives, includ- ing J. B. Graham, president of the Graham-Paige Motors Corporation. Sky Specialties Corporation has been organized to make the Heywood starter for airplanes, it was announced to-day. The company has been organized by Charles B. Bohn and others who re- cently purchased the Heywood Starter Co. It is planned to expand the com- pany to include other airplane acces- sories. Arthur L. Cash, formerly pres- ident and general manager of North- way Motors, a subsidiary of General Motors Corporation, is president of the corporation. Directors are Mr. Bohn, S. D. Den Uyl, secretary of the Bohn Aluminum & Brass Corporation; Fred L. Riggin, secretary of the Mueller Brass Works; William B. Stout, pres- ident, and Stanley E. Knauss, vice- president of the Stout Air Services, Inc.; Edward F. Roberts, vice-pres- ident in charge of production, Packard Motor Car Co.; John Cowan, Jr., at- torney, and S. L. McKay, capitalist. The Miller-Judd Co., Michigan dis- tributors of Nash automobiles, has an- nounced the construction of a new sales and service building at the south- west corner of Cass and Ferry avenues. Work on the new structure will com- mence immediately, according te Walter J. Judd, president. James M. Golding. —__22>—___ Cheerfully Published Without Com- ment. Morrice, July 15—I have been read- ing the Michigan Tradesman for the past three years and have followed with much interest your battle in be- half of the independent grocer. Dur- ing that time I have been buying gro- ceries from several houses, among them the Elliott Grocer Co. It has always been possible to buy quality brands from the Elliott Co., conse- quently I was much surprised to read the item in the July 10 Tradesman, stating that the stock of the Elliott Grocer Co. was so depleted and so largely composed of unsalable mer- chandise that the R grocers wouldn't consider the purchase of the Elliott stock. July 17, 1929 You were evidently misinformed in this case and, in justice to a house noted for fair dealing and quality mer- chandise, you should refute that state- ment. As an impartial champion of the right, you seem to straddle the fence apropos the National Grocer Co.'s treason to the independents. Why not quit beating about the bush and ad- vise a boycott of Lighthouse and Cherry Blossom labels in view of the recent action of the National Grocer Co. The National has violated the faith of the independents and should be shown little consideration. The Elliott Grocer Co. has always been a friend of the independent grocer and should be given due credit for its stand, rather than be subjected to un- fair propaganda, such as you printed under a Lansing heading © page four. If you are such a friend to the inde- pendent—such an unflinching champion of the right—come out cleanly and squarely against the house that is using the independent as a cat’s paw in creating a demand for private label goods which will be featured at slash- ed prices in the National Grocer chain stores. In your paper you waged war against Maxwell House coffee, because the independents didn’t get a square deal. Now be consistent and adopt the same tactics toward all Lighthouse and Cherry Blossom label goods fea- tured by the National Grocer Co. You may lose the National Grocer adver- tising, but you will gain the respeci and support of all thinking inde- pendents in Michigan. I don’t give a tinker’s damn whether you print this letter or not. Whether you are merely a fair-weather friend of the independent or not should be reflected in the ensuing issues of your paper. Either take an out-and-out stand against the National or else for- feit the respect and good will of Tradesman readers. Ellsworth Davis. The cheerfully gives place to the above letter without com- ment. Its attitude toward the retail trade for the past forty-six years—and especially the independent merchant of the present day—is too well known to its readers and appreciated by them to require any defense at our hands. —_»-22————— Two Items From Charlevoix. Charlevoix, July 16—This city now has a most modern schoolhouse of which the citizens can be jointly proud. I had a chance to go through it the other day and admired the various de- partments, which are all modern to the minutest details. Earl A. Young, the celebrated real estate man of this town, has a very enterprising young son, 12 vears ot age, Andrew Drew Young, whose fu- ture will be one of the brightest ones that is before any young man. I here- with send you a sample of his work of soliciting advertisements in_ this town. He issued a set of Charlevoix the Beautiful blotters, which contain twenty advertisements of the most prominent local business firms who desired to be brought before the pub- lic, He had 1,000 blotters printed and is distributing them to the various re- sort cottages and places where tour- ists gather and also in the local hotels. Che result of his solicitation of ad- vertisements in the work brought him a nice little sum of spare money, which he will add to earnings of other work he has been doing for the past few years since I have known him. | promised the-young chap that I would assist hinr with a little publicity, and if you feel like printing this letter of mine, he surely would appreciate it and will save the Tradesman for future reference, as he proposes to follow his father’s steps in the real estate busi- ness, L. Winternitz. Tradesman 6 et We ; oe Vacation time is here Have you considered the advantages of an agency account! We can relieve you of all the routine care Whether at home or able to take of your securities. away, you will always be advantage of sudden opportunities in your investment situation, as your instructions for sales or transfers will be promptly executed. CO O_=59 GRAND RAPIDS TRUST CO. Grand Rapids, Michigan Cookie-Cakes and Crackers ASTERPIECES OF THE BAKERS ART gio Ty an ie -e eS, oe Anal ig LU ii . or ~ gi — WN or every 0 nail mu an i 3 i i, : gS ——ac = late —=—=—/ i hens yo i a N By y 4 Mar Ace T OO ST pte bet Buiter Sweets py My Y * ww Q cw ats Akos Ae ea Naas Seor Cooks What to serve for summer refreshments? Iced coffee* and dainty English style Beech-Nut Biscuits make a perfect combination. Chocolate Wafers—Scot Cakes— Butter Sweets, an interesting variety. Your customers will appreciate the known excellence of Filiese Beech-Nut foods. Feature and display this combination as a special for summer entertaining and you will be assured continued sales during this season of the year. *Note: The best iced coffee is made by pouring strong, freshly-made coffee into tall glasses partly filled with cracked ice, adding more ice if necessary to chill thorough- ly. Top with whipped cream and serve with powdered sugar. beech-Nut FOODS OF FINEST FLAVOR Dealers Who Operate Their Own Siores NATIONALLY ADVERTISED MONARCH Food Products REID, MURDOCH & CO. Chicago New York - Boston - Pittsburgh - Wilkes Barre - Tampa - Jacksonville San Francisco - Los Angeles - Phoenix - Kansas City - St. Louis it Pays to Feature MONARCH Canned Fruits ys WTO Ba OTRO MV YOO PURO VTE aa TTT TOT SLOW BUT SURE STARVATION Dominance of Chain Store Must Necessarily Result in Impoverishment of the Community. I have been accused of many things of which I had no knowledge during the time I have con- ducted the ‘Tradesman, but one accusation has never been laid at my door—that I have an inordi- nate love for the chain store. I have fought this menace to legitimate merchandising with all the vigor I could command ever since the viper showed its head. I shall continue to oppose it as long as I have any breath in my body, not because it has no good features to commend it, but because the bad features outweigh the good. Under existing conditions it has but one fundamental theory —to make money for the owner. Such features as service to the public, duty to the community, and fair treatment to clerks are entirely overlooked by the chain stores in the mad endeavor to make as much money as possible and get the money so made out of the town in which it is made at the earliest possible moment. Money made by a legitimate merchant usually finds lodgment in the local bank and is utilized to assist in meeting the payrolls of local factories, from which it comes back to the merchant in never ending procession and succession, but no local banker dares to use the deposits of chain stores in meeting local calls and necessities; because he knows that such action on his part will force him to either suspend payment or go on a borrowing expedi- tion day after tomorrow or week after next. The independent retail dealer sends out of town only sufficient funds to cover his foreign purchases. The remainder of his bank deposits, which represent the profit he has made in his store transactions, remain in the bank until invested in a home, devoted to payment on a home already purchased on time, applied to the purchase of additional home furnishings, needed addi- tions to his store building, desirable additions to his stock or fixtures or investment in local manu- facturing enterprises which give employment to home people and thus contribute to the growth and prosperity of his home town. The chain store, on the contrary, sends the entire receipts of the store (less rent and wages paid the store manager and his clerk) to the headquarters of the chain system in Detroit or else- where, to be immediately transferred to New York, where they are absorbed by high priced executives and clerks and divided among the greedy stockholders of the organization. This steady stream of money, constantly flowing out of town every week, NEVER TO RETURN, must ultimately result in the complete impoverishment of the community. It is a pro- cess of slow but sure starvation. This is the strongest indictment ever presented against the chain store—an indictment which precludes the possibility of a defense, because there can be no defense to a charge of this kind, based on the logic of events. This indictment effectually outweighs and overcomes any possible advantage which can be presented in favor of the chain store, because of its low prices on some lines of goods, alleged uni- formity in methods and prompt service. In the light of this disclosure, which no one can successfully contradict or set aside, the con- sumer who patronizes the chain store, instead of the regular merchant, is effectually destroying the value of any property he owns in the town in which he lives, placing an embargo on the further progress of his own community and helping to bring on a period of stagnation in business, real estate and manufacturing which will ultimately force him to accept less pay for his services and reduce the level of living he enjoyed under conditions as they existed before the advent of the chain store. The decadence of the town, due to lack of employment and the diversion of all available capital to the headquarters of the chains in Eastern money markets, will cause a depression in farm products, due to lack of local demand, which will ultimately result in the impoverishment of the farmer. He can still ship his wheat to Liverpool, but there will be no local market for perishable products which must be consumed near at home.—E. A. Stowe in Michigan Tradesman. ALL RIGHTS RESERVED Tradesman Company, Grand Rapids, furnishes the above in circular form as follows: 100, $3.75; 500, $7.75; 1.000, $12.75. raya WOME NUP NU NIN EN AED MELO NED WYN i CrOnecy e : i Rg k ig os ig yr ci a : CJ SEMAN RNASE NTR NSM NEN NA NECN NST NTN MTN TN TNT”