LB NK 5 Mic LVMALI CC PUBLISHED WEEKLY © SPUBLISHED WEEKLY * WEEKLY ew SS SISOS exe ee, ADO IOO SL SSIOERSOSS Forty-sixth Year a SJ Py TAK ppc Se AN - : CEA SSD (3 J P et hey aa. . Re ee YZ YE NFS SS TRADESMAN COMPANY, PUBLISHERS R55 y IL wy 2 on GRAND RAPIDS, WEDNESDAY, JULY 24, 1929 She LA em —V 5 ( ce : 4 AL» Number 2392 The Song in the Storm It rains, but on a dripping bough A little bird sings clear and sweet— I think he knows not why nor how Except that with his slender feet He feel’s dear Nature’s pulses beat. The wind, uprising, stirs the tree, And fast with silver tears it weeps; The little bird more cheerily Pipes with his tender throat, and keeps His faith in sunshine, tho’ it sleeps. James Buckham RR eller ww AMERICAN COMMONWEALTHS POWER CORPORATION Controls Electric Light and Power Properties in fast growing West and Southwest sections of the United States through its subsidiary American Community Power Company which supplies electrical energy through its operating units to over 250 communities in the states of Missouri, Kansas, Arkansas, Arizona, Nebraska, New Mexico, South Dakota, Louisiana, and Texas, including the growing and important city of Amarillo, the largest city in Northwest Texas. Year by year these communities have shown a steady increase in population, industry and prosperity. Situated in areas rich in natural resources and agriculture these com- munities have advantages which industry has recognized. Each year industry in these localities becomes more varied and important. Some of the largest industrial corpora- tions are now here represented. Electric Utilities an Important Factor Of vital importance in the growth of these communities has been the supply of electrical energy provided for by subsidiary companies of AMERICAN COMMONWEALTHS POWER CORPORATION. As an integral part of these communities, AMERICAN COMMONWEALTHS POWER CORPORATION has shared its responsibility in providing an adequate and efficient supply of electrical energy at all times, and with them has shared and will continue to share in their prosperity. . .. . The Growth and Prosperity of these Communities are Assured You can share in this by owning dividend paying Preferred and Common Stocks of AMERICAN COMMONWEALTHS POWER CORPORATION. ow NO Far Information Address Secretary American Commonwealths Power Corporation Grand Rapids National Bank Bldg. 120 Broadway Grand Rapids New York ¢ yf ¢ | ¢ ¢ { i i HIGA Gx ADESMAN Forty-sixth Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 409 Jefferson, E. HAMMOND ON THE GO. Incidents of His Visits To the Trade. Lansing, July 23—-We never have looked out over the beautiful hills, lakes and little valleys of Michigan with greater pride than on our recent trip from Grand Haven to Cheboygan and return by the way of U.S. 27 and 131. Copious rains have made the country green and with verdure the crops look promising, but the resort- ers had not moved in in sufficient numbers to make the merchants feel as happy as they will be a month later. Along the Lake Michigan shore the merchants were not as optimistic as we noted in the thumb country and in Southern Michigan. One or two mer- chants seemed discouraged; but, on the whole signs of progress and good cheer prevailed. The Addison store, at Grand Haven, was bought two or three years ago by W. D. Baltz, formerly of the F. N. Arbaugh Co., of Lansing. Mr. Baltz is full of enthusiasm regarding his store at Grand Haven and related his plans for the new store at Alma, for- merly occupied by D. W. Robinson. The Alma store is being renovated and remodeled and Mr. Baltz will have a stock of goods there about August 1. The Alma manager is Mr. Small, for- merly employed in the Robinson store. The hotels at Muskegon are filled with sturdy looking men who are in- terested in the promotion of the oil fields. We heard some glowing ac- counts of the wealth which is being produced. Some people even prophesy that Muskegon will soon be the second city of Michigan. That remains to be seen. Nothing would please us more. Billy Thornton was in his usual place at the W. D. Hardy store. Al- ways glad to find him there. He is full of interest in the Michigan Retail Dry Goods Association, asks many questions indicative of his loyal and friendly attitude. He regrets that a few prosperous and influential mer- chants in Michigan do not more fully ealize the advantages of a well con- ducted State Dry Goods Association. W. J. Carl and S. R. Parsons, at Muskegon Heights, report much in- crease in business. Mr. Carl’s son, Lawrence, is now associated in busi- ness with him as the head of the gro- cerv department. Mrs. Parsons is also participating actively in the Parsons store. Across the street we made a discov- ery. Our old friend, Himan Rosen- GRAND RAPIDS, WEDNESDAY, JULY 24, 1929 thal, formerly of East Jordan, is lo- cated there. He was swamped with customers at the time of our call. We expect that he will join our Associa- tion after he has reviewed the litera- ture that we left on his desk. Regret to learn through Mr. Diet- rich, of the Leahy Co. store, that the proprietor, Miss Neumeister, is oblig- ed to take a vacation on account of needed rest. This store is first-class, well located and well managed. The Grossman Brothers store, re- cently doubled in size and thoroughly modernized in every way, shows evi- dence of the enterprise and thrift of Isaac Grossman, the chief member of the firm. Mr. Grossman greeted us in a very friendly manner and we went away with a check for his annual dues. We suggest that our merchant friends call upon this store. It will be worth your while. The business cards of A. K. Frand- sen, Hastings merchant, ex-President of the Michigan Retail Dry Goods As- sociation, were left in the doors of our brother members all along the Mich- igan shore. When we _ arrived at Whitehall Mr. Frandsen had just gone. We had the same experience at Shelby and Hart and finally gave up the chase. Mr. Frandsen is on his way to his old home in Manistique and had previous- ly promised to do some missionary work among the non-member mer- chants in the line of his travels. Sorry we did not catcn him. Hope he and Mrs. Frandsen had a delightful trip. C. E. Nelson, of Whitehall, was kind enough to say that he felt honored by having two calls on the same afternoon. Mr. Nelson says business is good. His son is now one ot the County Agricul- tural Agents and recently graduated from the Michigan State College. Floyd Meyers, ot Meyers & Son, of Shelby, had just finished putting some repairs on the floor of ‘his store and told us that business had been better this vear than the last two or three years. C. F. Schuster’s store at Hart, was taking on a new coat of paint. Had a fine visit with Mr. and Mrs. Schuster. they are caring for a handsome son who is temporarily an invalid, having had some hip misfortune. He is on the road to recovery. ML. J. Watkins, at Hart, is putting on what he calls an “All Store Sale.’ Says business 1s quiet, but he is glad he came to Hart. A call at the R. G. Rost store revealed that Mrs. Rost is now giving her attention to household duties. We missed her from her ac- customed place behind the counter. Rost promised to come to our conven- tion next time. We always miss him when he does not come. A. J. Jeffries, proprietor of the M. D, Girard store, at Pentwater, laments the number of fires which have recent- ly occurred in Pentwater. One per- son is now serving time for arson. Meanwhile insurance rates on stores are too high to suit Mr. Jeffries. We have- promised to take the matter up with State insurance authorities. Chain stores seem to be flourishing in Ludington where once the old time department stores were located. A call at the store of G. D. Caplon indicates that he has been going forward. Has grown gradually and_— substantially from a small store and is now a real dry goods merchant. G. H. Webster, located in the old Adam Drach location, has a good store and is working hard for business suc- cess, He keeps well informed on mer- chandising questions and will win. The Wellman store, at Manistee, has moved across the street and is now dealing more in ready-to-wear than in general dry goods. Bob Wellman was cordial and hospitable: is proud of the park improvements with its play grounds on the lake shore, of his mem- bership in the Rotary Club and in his connection with business affairs in Manistee generally. Was given the pleasure of an invitation to his home. Mrs. Wellman and three fine, hand- some little daughters greeted us. Con- gratulations Bob. With sadness we learned of the death of our friend, Walter F. Reber, of the firm of Reber & Shoecraft. The stock of goods in the Reber & Shoe- craft store is well selected and well displayed, the store being in charge of Mrs. Reber and her brother Ross Shoecraft. C. E. Pearson, who formerly did business in Fremont, is again estab- lished in business there. Mr. Pearson was much more encouraged than a year ago when we talked with him re- garding his business prospects. Has a fine ready-to-wear and millinery de- partment on the second floor. Myr. Pearson is ably assisted bv Mrs. Pear- son. The J. Mulder department store is worthy of honorable mention. Mr. Mulder has a grocery department, en- joys the confidence of the community and does a large business in the sur- rounding territory. We asked ‘Mr. Christianson, of the store of Christianson & Sons, | of Newaygo, if he had ever visited his native land of Sweden since coming to America. His reply was that “condi- tions are so much better in this coun- try and we are so much more prosper- ous that he did not care to go back. I am just as good an American as ever was born in this country.” Both Mr. Christianson’s sons are in business with him and harmony and prosperity prevail. Maxwell McIntosh our drv goods merchant from Stanton, has a fine cot- tage at Clifford Lake and drives ‘back and forth. Drive in some time and see how fine a place it is. The new Cutler store, at Stanton, is well stocked and those in charge reported a fair business for a newly organized store. We stated in a for- mer bulletin that they are already members of our Association. We had time to call on our members in ‘“thaca on a hurried trip back to Lansing. As usual Henry McCormack is studying hard and is constantly im- proving the conditions of his. store. Merchants who wish to visit with a man who is keeping up-to-date, is full of ideas and getting more all of the time, should give Mr. McCormack a call. Opposite the alley is the store of W. L. Clise, one of our new members, having joined a vear ago. Mr. Clise’s business is increasing. He has a well established dry goods department and is interested in the bulletins and other information that he gets from the head- quarters office. Glad to report that C. M. Hays, of the Havs Mercantile Co., 1s recover- ing from his illness reported in our former bulletins. All three of Ithaca stores report good ‘business for the summer. Big Rapids is blessed with chain stores. The J. C. Penney Co., and the V. & R. chain stores occupy locations Number 2392 side by side. Another chain store down the street was advertising a “going out of business sale.” We were told that the sheriff and the Volstead act had something to do with it. Our mem- ber, C. K. Heidelburg, of the firm of Uhiman & Heidelburg, says that ‘busi- ness, both in Big Rapids and Edmore, is better than previously. Was told by J. C. Jensen, of the Vogue shop, that he was glad to have us call upon him. Was disappointed not to find Fred Lyons, of the Lyons Mercantile store, of White Cloud, in his store. Mr. Lyons has been in White Cloud for about a vear, formerly residing in Conklin. in Ottawa county. Has - good stock of merchandise and sells everything from automobile tires to groceries and dry goods. We left an urgent invitation to those in charge to have Mr. Lyons come to our next con- vention. We were very muct interested at Hesperia to hear Archie McCallum, of McCallum Brothers, tell us about his fine family of five daughters, ranging from 25 to 5 years, also the new grand- daughter at Cleveland, Ohio. Two of the daughters are graduates of Oberlin college and others on the way. Mrs. McCallum is a very substantial part of the staff in the store. Archie says that his drv goods business is gradual- lv getting smaller, but business gen- erally is fairly good in the town where the Hesperia (Chautauqua) movement originated. A few years ago the Hesperia move- ment, which is a community Chautau- qua, maintained by the community, was advertised in magazine articles all over the country. The community hall is still very liberally patronized bv people who listen to talented speakers from all over the country. Jason E. Hammond, Mer. Mich. Retail Dry Goods Ass'n. oe News and Gossip From Charlevoix. Charlevoix, July 23—Bruno Herman, proprietor of the Central drug store here, invited me for a Sunday morning spin into the country around here, which is now at its best. We passed Norwood and Atwood churches. They had services which were pretty well attended, judging from the large num- ber of autos in front of the same. We rode abcut twenty miles on good pavements and returned to see the rail- road being built from the main track of the Pere Marquette as a switch to the land which will be occupied by the cement plant whe completed. We stopped for a while at the Bel- vedere golf club and admired again the wonderful view of land and lakes from there. We passed the local, nice- ly kept hospital and from there we visited the local auto camp. which is also the pride of Charlevoix. L. Winternitz. —__2—-+ Six New Readers of the Tradesman. The following new subscribers have been received during the past week: Fred Keister, Tonia. C. E. Wait, Allegan. F. J. Brattin & Son, Shepherd. Scandia Co-Operative Ass’n., Esca- naba. Woodland State Bank, Woodland. A. G. Curtis, Grand Rapids. —_2~+.—____ The useful individual is inevitably the successful one, 2 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Grand Rapids, July 19—Referring to the first article on page two of this week's issue of the Tradesman. This women's proposition was investigated by us and endorsement refused. She did not have the approval of the Grand Rapids Association for the Blind. The Grand Rapids Welfare Union would not sanction her proposition. In addi- tion to being religious propaganda for the Seventh day Adventists church, she receives a commission of 50 per cent., and according to our standards, this is entirely too high when soliciting for charitable purposes. A large number of our members called this office and refused to con- tribute upon our recommendation. Un- fortunately quite a number went into the proposition without due investiga- tion and regretted afterwards that they had supported the project. It will interest vou to learn that at Carlyle, Pa., there is an organization known as the Society for Broader Edu- cation. This organization contracts with patriotic societies, such as the Ladies of the G. A. R. or the Women’s Relief Corps and with welfare organ- izations such as the Women’s Christian Temperance Union, etc., to put on a concert—the local organization to re- ceive 10 per cent. of the gross income. About two months are usually con- sumed in the sale of tickets and usual- ly the sales amount to three or four thousand dollars. To state it in other words, these organizations rent the use of their names, the outsiders sell the tickets and get ninety per cent. of the gross sales. We are bringing this mat- ter to your attention at this time be- cause such a sale of tickets is now go- ing on in Grand Rapids. Lee H. Bierce, Sec’y Association of Commerce. Hartford, July 22—With a price up- on his head and a fugitive from justice, the final chapter of the bankruptcy career of William M. Traver was writ- ten last Saturday. After more than seven years. of litigation, Trustee Charles E. Anderson, of this place, was discharged and the bankruptcy estate closed in the Federal bankruptcy court. Creditors received two dividends to- taling about 14 per cent. The total liabilities of the bankrupt were nearly $230,000. Of this amount about $50,- 000 was secured by prior claims. The total amount collected by Trustee Anderson was approximately $39,000. Of this amount about $25,000 was paid to the unsecured creditors and nearly $7,000 to priority or lien creditors, with about $4,000 paid to attorneys and other administration expenses. During the bankruptcy proceeding, Traver was arrested on complaint of one of the largest creditors for using the mails to defraud and was convicted in the Federal Court in the spring or fall, six years ago, and after he had been apprehended in some other state, at the time he was first arrested, he escaped from the officer and left for parts unknown. Following his con- viction -he was. sentenced to Fort Leavenworth and later paroled. He returned to Hartford and announced to his former creditors that he was go- ing into the canning busines and make it a success. The bankrupt, at the time of his failure or assignment to creditors, in October. 1921, was one of the leading. if not the leading, canner in South- western Michigan and had branch plants at Bangor, Breedsville, South Haven and Lawrence. He was reput- ed to be worth from a quarter to a half million dollars and from all re- ports greatly enjoyed the notoriety of his reputed wealth and to a great ex- tent capitalized such alleged wealth to obtain other credits. He eventually victimized his creditors, as the bank- MICHIGAN TRADESMAN ruptcy proceedings disclosed. Traver in his palmy days posed as the friend of the farmers and laborers who work- ed in his canning plant. To success- fully carry out this role, he always paid or agreed to pay a little better price for canning products than his com- petitors, as well as a little more wage to the numerous employes, but when the crash came fruit growers, farmers and wage earners ~-ere forgotten and in many instances had on their hands uncashed checks and other evidences of debts for fruit and produce furnish- ed the canning plant, With the crash of the Traver bank- ruptcy, the Hartford Exchange Bank, one of the oldest banks in Van Buren county and owned and operated by the late George W. Merriam, Hartford’s leading and most distinguished citizen, was forced to the wall, and within thirty days the aged Hartford banker filed a voluntary petition in bankruptcy, a most sad ending to a man who was largely instrumental for nearly a half century in the development and growth of Hartford and who had held several positions of honor and trust. as State Senator and member of some of the important boards of the State’s admin- istration. The precarious career of William M. Traver fully demonstrates the old adage, “Honesty and square dealing are the best policies.” As the natives gather in the country store and recall Traver’s devious dealings, the wonder is how for years he was permitted to go ahead and victimize and fool the people of this community, and fully demonstrates that a glib tongue can fool most of the people for a long time, but the law of compensation finally runs its course and the wolf eventually appears in his own clothing. Perrinton, July 16—I am enclosing letter from the Consumers Salt Co., of Columbus, Ohio, which I think on the face of it sounds pretty fishy. Will you please advise through the columns of your paper what you know or are able to learn about this con- cern? The statements which are made in this letter do not sound so good and it reads like a fake proposition. Your reply will be greatly appre- ciated. E. W. Troop. You have the Consumers Salt Co. correctly placed. The concern is a fraud and its product is fraudulent, in- asmuch as it does not do what is claimed for it. The further you stay away from this concern the more money you will have in your cash box. In dealing with a stranger who de- mands settlement by note, when any question of uncertainty is at issue, it is well to see that the note given by the merchant is made non-transfer- able to an alleged innocent third party This can be done by erasing the words “the order of” at the beginning of the note. Make the note payable direct to the party with whom you deal and you will never have any difficulty in contesting payment if the goods or ser- vice or blue sky you have paid for be- fore you received same does not come up to the standard described by the agent who made the sale and persua- ed you that you should pay in advance for something you could buy in the open market on regular terms. —_2+- + ___ Banat—Baumann’s Northern Supply Co., has been incorporated to operate a creamery and grinding mill with an authorized capital stock of $25,000, $15,000 of which has been subscribed and paid in. Pioneer Teachers of the Pines. Grandville, July 23—The schooling of the children was not neglected in the wilderness. From far away New England came teachers of the gentler sex to take charge of the little schools established in the settlements of the pine woods by the pioneers of the pines. Who were these pioneers? Hardy sons of the East from the Penobscot, the Kennebec, the Adroscoggin and other pine lined streams of the Pine Tree State. Then too came other ad- venturous spirits from the Empire State, that land settled by the Dutch who builded an empire in the great American woods. Those early days were days of trial in very truth, and yet the men and wo- men thrived and grew strong because of their hardships. Michigan in the making has never ‘been fully historyized. ‘The time will come when a great his- torian will arise and give us moderns true pictures of those strenuous days in the pine woods. Where to look for tutors for their growing boys and girls might have proved a puzzle had not the early set- tlers along the Muskegon and_ the Grand sent back glowing pictures to the old home which aroused young American womanhood to do and dare for the sake of training the young idea in the way it should go. However, truth to tell, the first pine woods teacher on the Muskegon came not from the far away land of the ris- ing sun, but instead from the nearer by prairies of Illinois, a state that has produced Presidents, and men and wo- men worthy to bear the banner of re- ligion and progress into the uttermost ports of the world. A tiny miss, yet in her teens. Thirza Ames by name was one of the first of our district teachers in the pine woods. She accompanied her brother Tom across the lake aboard one of the early schooners that had begun to ply be- tween Muskegon and Chicago. This by the way was many years before the first steamboat breasted the waters of Lake Michigan. Tom Ames was a_ millright by trade, a natural inventor and well liked by the early settlers. Thirza was at once given the place of teacher and installed in a room less than sixteen feet square in a private dwelling. It was here that the writer first learned the alphabet from a page in Sander’s green primer. Remember that book any of you gray heads? It was the first, followed by Towne’s first reader which pictured a two year old boy beating a drum with all the enthusiasm of a grownup. Those were happy days despite the fact that news from outside seldom penetrated to our nest in the big woods. Thirza made good in the school and every mother’s son of that dozen urchins worshipped the ground she trod. After the first term Miss Ames graduated from the little private room to a laryer one, a_ deserted shingle shanty which was more roomy, and gave full play to work in hand. One boy who was more mischievous and un- governable than the rest was made to sit on the old ‘box stove as a punish- ment. It proved sufficient without re- sort to the ferule, the latter being the usual instrument of punishment. After a few terms Miss Ames met and married a substantial settler who lived a few miles back in the hard tim- ber land. Schools were held in dif- ferent dwellings for a number of years. At length, however, the settlers de- cided upon building. I well remember the first schoolhouse which rose on the far back bluff overlooking the Muske- gon. Lumber was cheap as well as labor and when the building was finished it was pointed at with pride as costing the magnificent sum of four hundred dollars. This schoolhouse stood for many eyears as the best of its kind on the Muskegon. A number of vears ago July 24, 1929 it gave place to a larger, more artistic structure, which for aught I know still stands as a monument to education in early Michigan days. Two New England girls rode on a loaded lumber wagon from Muskegon to the upriver country, each one of whom later taught the village school. Miss Corilla True was from Rockland, Maine, and taught a number of terms in the new schoolhouse. She was a lovable character and not one of the boys who were tutored by her but would have fought for her at the drop of the hat. Miss True was engaged to one of the rising young lumbermen when she at length returned East to make prep- arations for a wedding which never took place. She fell a victim to that scourge of New England, consumption. The other girl from the same state also became a teacher of pioneer youngsters, and was also well liked. Tom Ames, heretofore mentioned, laid siege to this girl’s heart but failed to win. Miss McKinney returned to Maine and later became the wife of a substantial citizen of New England. Perhaps this is enough about the girl teachers. There were men also who swung the birch and rod at the Bridgeton school. One, a young squirt from the lumber city at the Mouth, who came all -omposity to teach the heathen of the woods and found before he finished that there were those among his students so much ahead of him in knowledge that he resigned be- fore his term expired and returned to the lumber metropolis never more to visit the woods. Said chap is still liv- ing at an advanced age I understand. I must not forget to mention Miss Frances Burling, a Muskegon lady, who also favored Bridgeton with her services and made good as one of the best teachers that ever came ta the pine woods. I saw a notice of her death less than a year ago and wish to place a wreath on her tomb as one of the faithful few who won honor as an effective educator. In this article I have space to name only a few of the very fine pioneer teachers who flourished at an early day in the backwoods. Old Timer. — 2+ + .___ Retailer Uses New Way To Pay Bills. A wholesaler had a lot of trouble in getting a certain retail client to pav his bills—not to pay them promptly, but to pay them at all. Finally, losing patience, he wrote the merchant in question a rather threatening letter, in reply, received the following com- munication: “Dear Sir—What do you mean by sending me a letter like the one you wrote on the 10th inst.? I know how to run my business. “Every month I place all my bills ia a basket and then figure out how much money I have to pay on my accounts. Next I blindfold my book-keeper and have her draw as many bills out of the basket as I have money to pay for. “If you don’t like my way of doing things, I won’t even put your bills in the basket.” —_+-.____ Sports Style Gloves. An attractive pair of gloves to wear with sports costume is made in a tail- ored slip-on style, with a border of squares of glace kid in a darker shade or in a contrasting color, and has a diamond-shaped motif on the back sur- rounded by emproidered squares in colors to match. The cuff has a small gusset which stands out and is held in place by a small loop and tiny button. ——_—_» +. The self-satisfied chap has a darn poor memory, July 24, 1929 TRADESMAN QVCO OVOVV ONO OOP NOOO 5 5 : SLOW BUT SURE STARVATION Dominance of Chain Store Must Necessarily Result in Impoverishment of the Community. I have been accused of many things of which I had no knowledge during the time I have con- ducted the Tradesman, but one accusation has never been laid at my door—that I have an inordi- nate love for the chain store. I have fought this menace to legitimate merchandising with all the vigor I could command ever since the viper showed its head. I shall continue to oppose it as long as I have any breath in my body, not because it has no good features to commend it, but because the bad features outweigh the good. Under existing conditions it has but one fundamental theory —to make money for the owner. Such features as service to the public, duty to the community, and fair treatment to clerks are entirely overlooked by the chain stores in the mad endeavor to make as much money as possible and get the money so made out of the town in which it is made at the earliest possible moment. Money made by a legitimate merchant usually finds lodgment in the local bank and is utilized to assist in meeting the payrolls of local factories, from which it comes back to the merchant in never ending procession and succession, but no local banker dares to use the deposits of chain stores in meeting local calls and necessities; because he knows that such action on his part will force him to either suspend payment or go on a borrowing expedi- tion day after tomorrow or week after next. The independent retail dealer sends out of town only sufficient funds to cover his foreign purchases. The remainder of his bank deposits, which represent the profit he has made in his store transactions, remain in the bank until invested in a home, devoted to payment on a home already purchased on time, applied to the purchase of additional home furnishings, needed addi- tions to his store building, desirable additions to his stock or fixtures or investment in local manu- facturing enterprises which give employment to home people and thus contribute to the growth and prosperity of his home town. The chain store, on the contrary, sends the entire receipts of the store (less rent and wages paid the store manager and his clerk) to the headquarters of the chain system in Detroit or else- where, to be immediately transferred to New York, where they are absorbed by high priced executives and clerks and divided among the greedy stockholders of the organization. This steady stream of money, constantly flowing out of town every week, NEVER TO RETURN, must ultimately result in the complete impoverishment of the community. It is a pro- cess of slow but sure starvation. This is the strongest indictment ever presented against the chain store—an indictment which precludes the possibility of a defense, because there can be no defense to a charge of this kind, based on the logic of events. This indictment effectually outweighs and overcomes any possible advantage which can be presented in favor of the chain store, because of its low prices on some lines of goods, alleged uni- formity in methods and prompt service. In the light of this disclosure, which no one can successfully contradict or set aside, the con- sumer who patronizes the chain store, instead of the regular merchant, is effectually destroying the value of any property he owns in the town in which he lives, placing an embargo on the further progress of his own community and helping to bring on a period of stagnation in business, real estate and manufacturing which will ultimately force him to accept less pay for his services and reduce the level of living he enjoyed under conditions as they existed before the advent of the chain store. The decadence of the town, due to lack of employment and the diversion of all available capital to the headquarters of the chains in Eastern money markets, will cause a depression in farm products, due to lack of local demand, which will ultimately result in the impoverishment of the farmer. He can still ship his wheat to Liverpool, but there will be no local market for perishable products which must be consumed near at home.—E. A. Stowe in Michigan Tradesman. TAMAMAMAMAMAAMOMAMAmOAnAmAmAlAnAnranaAnAmMAmamanAmaArs ALL RIGHTS RESERVED Tradesman Company, Grand Rapids, furnishes the above in circular form as follows: 100, $3.75; 500, $7.75; 1.000, $12.75. 4 MOVEMENTS OF MERCHANTS. Sears — R. E. Bomerson succeeds John Howitson in general trade. Keego Harbor—George Rattenburg has re-opened his meat market here. Lansing—The North American Fur Farms, 802 Pruden Bldg., has changed its name to Fur Farms, Inc. Saginaw—The W. L. Case Under- taking Co., 413 Adams _ street, has changed its name to W. L. Case & Co. Greenville—An up-to-date meat de- partment has been added to the gen- eral stock of I. Kipp & Co., on North Lafayette street. Muskegon—The Piper Ice Cream Company of Muskegon, 1915 Peck street, has changed its name to the Wilcox Ice Cream Co. Allegan—Mrs. Belle Miner, proprie- tor of the Sweet Shop, has sold it to Lyle Barker, who will continue the business under the same style. Detroit—The Coffee-Harroun Co., 7647 Grand River avenue, plumbing and heating contractor, has changed its name to the Coffey-Smith Co. Dorr—Mrs. Clara Herps has sold her grocery stock to F. B. Jones, for- merly engaged in the grocery business at 779 North Coit avenue, Grand Rap- ids. Fennville—Mrs. N. E. Herrick has resumed the management of her bak- ery after an absence of six months, during which time it was conducted by T. Sundstrom. Lansing—The store building at 412 North Washington avenue is being re- modeled and when completed will be occupied by Boelio’s furniture store, 4 new business house. St. Joseph—Caldwell & Co., invest- ment bankers of Nashville, Tenn., have taken over the Cooper Wells & Co., hosiery mills and plants, supposedly for the Cadet Knitting Co., of Philadel- phia, Pa. Detroit—Boulevard Furs, 6560 Cass avenue, has been incorporated to deal in furs and clothing at retail with an authorized capital stock of $4,400, all of which has been subscribed and paid in in cash. Detroit—The Dealers Dairy Prod- ucts Co., 1951 North Ferry avenue, has been incorporated to deal in dairy prod- ucts with an authorized capital stock of $25,000, $5,000 of which has been subscribed and paid in. Detroit—The Finn Electric Sales Co., 2415 Barlum Tower, has been incor- porated to deal in electrical appliances, with an authorized capital stock of $10,000, $2,500 of which has been sub- scribed and paid in in cash. Owosso—Shippee & Fischer, Inc., 123 West Main street, has been incor- porated to deal in auto accessories, with an authorized capital stock of $10,000, $5,000 of which has been sub- scribed and paid in in cash. Lansing—The City Baking Co. of Lansing, 934 Clark street, has been in- corporated with an authorized capital stock of $75,000, $40,000 of which has been subscribed and paid in, $10,000 in cash and $30,000 in property. Detroit— The Stewart Mulleniex Lumber Co., 8933 Dexter Blvd., has been incorporated to deal in lumber and fuel with an authorized capital stock of 100 shares at $10 a share, $1,- MICHIGAN TRADESMAN 000 being subscribed and paid in in cash, Detroit—-The Amusement Sales Cor- poration, 6830 Gratiot avenue, has been incorporated to deal in amusement de- vices and games, with an authorized capital stock of $10,000, $5,000 of which has been subscribed and paid in in cash. Detroit—Julie, Inc., 7373 2nd boule- vard, has been incorporated to deal in women’s ready-to-wear apparel with an authorized capital stock of $75,000 preferred and 100 shares at $1 a share, $50,100 being subscribed and paid in in cash. Detroit—The Meinke Laboratories, Inc., 641 David Whitney Bldg., has ‘been incorporated to deal in chemica's, drugs and medicines, with an author- ized capital stock of $24,000, all of which has been subscribed and paid in in property. Detroit—The Sunny Day Klothes Kleaners Corporation, 3609 Gratiot avenue, has been incorporated to deal in household electrical appliances, with an authorized capital stock of $10,000, $5,000 of which has been subscribed and paid in in cash. Detroit—The Detroit Fried Prod- ucts Co., 2014 Hastings street, has been incorporated to deal in foodstuffs, with an authorized capital stock of $10,000, $5,500 of which has been sub- scribed and paid in, $500 in cash and $5,000 in property. Millbrook—The A. D. Kendall stock of general merchandise and_ store building has been sold and the stock will be removed to another town. The store is an old landmark having been erected about 60 years ago and was always well stocked, clean and inviting. Detroit—The Village Kitchen, Inc., 6339 Waterloo avenue, has been in- corporated to conduct a bakery with an authorized capital stock of $15,000 pre- ferred and 200 shares at $25 a share, of which amount $17,000 has been sub- scribed, $4,000 paid in in cash and $5,000 in property. Detroit—The Michigan Snax Stores, Inc., 5913 Fourth avenue, has been in- corporated to deal in confectionery with an authorized capital stock of $150,000 preferred and 20,000 shares at $5 a share, of which amount $72,510 has been subscribed, $250 paid in in cash and $72,260 in property. Detroit—The Maidrite Products Co., 4735 Buchanan street, dealer in malt, hops, sugar grain, etc., has merged its business into a stock company under the style of Maid-Rite Products, Inc., with an authorized capital stock of $10,000, $6,000 of which has been sub- scribed and paid in. Saginaw—The M. & B. Ice Cream Co., 301 North Water street, has merged its wholesale and retail ice cream and dairy products business into a stock company under the same style with an authorized capital stock of 600 shares at $100 a share, all of which has been subscribed and paid in in property. Marquette—Walter H. Steer, Long- year Bldg., has merged his investment and brokerage business into a stock company under the style of Walter H. Steer & Co., with an authorized capital stock of $100,000 preferred and 2,000 shares at $10 a share, of which amount $45,000 has been subscribed and paid in in cash. Bay City—In opening a fight on chain stores, 200 independent grocers here, Saginaw, Flint and towns in the Thumb have purchased the plant and Dusiness of the Bay City Baking Co. A number of further purchases are contemplated. The reorganized baking company, of which A. J. Runnel, of Sebewaing, is president, will supply in- dependent grocers with baked stuffs. Ishpeming—Warren H. Manning, prominent landscape architect and chairman of the Committee on State Parks and Regional Planning, who is a frequent visitor to this part of Mich- igan, believes that Ishpeming would be making a wise move by acquiring the Nelson Hotel property, upon which an option has already been obtained. The taxpayers will be asked on July 29 to vote the sum of $20,000 for purchase of the plot and necessary improve- ments. Grand Haven—Wnm. D. Baltz, of the dry goods house of the Addison-Baltz Co., has purchased the dry goods stock of D. W. Robinson, at Alma. He will conduct a closing out sale and then in- stall an entirely new stock. The stock- holders in the local store will be given an opportunity to subscribe for stock in the Alma establishment. Most of the buying for the Alma store will be handled at the Grand Haven store. The style of the new concern has not yet been decided on. Flint—Plans for extensively remod- eling and enlarging the Herbert N. Bush store on Saginaw street will be carried into effect immediately. Com- pletion is set for Sept. 1. A new front of very attractive design will be of cut stone and granite, 44 feet wide and three stories high. The sales rooms will extend back to Buckham street, a distance of 150 feet, as at present. Ad- ditional space will be acquired through extensions on the third floor. The 3ush company plans to take over space above the Baker drug store, on one side, and a room over the Schiappa- casse confectionery store, on the other. Present plans call for the installation of new and modern fixtures and equip- ment throughout the building, making it one of the finest medium-sized stores in the State for the sale of dry goods, women’s, misses’ and children’s ap- parel, curtains and draperies. The business of the Herbert N. Bush com- pany was established 59 years ago by Haynes & Turner. For sixteen years Charles L. Bartlett was a special part- ner in the business. For the last 30 years the store has operated under the name of Herbert N. Bush. Manufacturing Matters. Monroe—The Wilder-Strong Imple- ment Co. has changed its name to the Wilder-Strong Co. Detroit—The Evans Wiltse Co., 3300 Union Trust Bldg., has changed its name to the Evans Appliance Co. Detroit—The Fisher Industries, Inc., 708 Hofman Bldg., has increased its capital stock from $250,000 to $350,000. Detroit—The City Metals Refining Co., 687 Illinois street, has increased its capital stock from $20,000 to $35,- July 24, 1929 000. Detroit—The R. & M. Manufactur- ing Co., 5220 Twelfth street, has in- creased its capital stock from $25,009 to $50,000. Detroit—Broskow & Farber, Inc, Van Dyke and Harper avenue, has changed its name to the Farber Furni- ture Co., Inc. Petoskey — The Fochtman Motor Co., has been incorporated with an au- thorized capital stock of $30,000, all of which has been subscribed and paid :n in cash. Detroit—The New York Shoe Com- pany, Inc., 3423 Barlum Tower, has been incorporated with an authorize capital stock of $50,000, $10,000 of which has been subscribed and paid in. Hancock—The Peterson Boiler & Engineering Co., has been incorporated to manufacture and repair boilers with an authorized capital stock of $10,009, $2,000 of which has been subscribed and paid in in cash. Jackson—Bennett & McQuillan, Inc., 36 Sun Bldg., has been incorporated ‘o conduct a manufacturing business with an authorized capital stock of $50,000, $5,000 of which has been subscribed and paid in in cash. Detroit—The Automatic Machine & Engineering Co., 679 West Kirby avenue, has been incorporated with an authorized capital stock of $25,000, $6,000 of which has been subscribed and paid in in property. Detroit — The Tinsey-Bayer Iron Works, 12887 Eaton avenue, has been incorporated to manufacture ornament- al iron, with an authorized capital stock of $25,000, $3,000 of which has been subscribed and paid in in cash. Detroit—The National Stair & Cab- inet Co., 14265 Birwood avenue, has been incorporated to manufacture stairs and cabinets, with an authorized cap- ital stock of $2,000, all of which has been subscribed and paid in in cash. Detroit—The Plant Holding & De- velopment Corporation, 6762 Gold- smith avenue, has been incorporate1 with an authorized capital stock ++ Review of the Produce Market. Apples—$3@3.50 per bu. for Duchess, Transparent and Red Astrachan. This is the highest price harvest apples have ever brought in this market. Asparagus—Home grown, $1.40 per doz. bunches. Bananas—6%4@/7c per lb. Beets—Home grown, 50c bunches. Blackberries—$4 for 16 qt. crate. Butter—Butter market has been a routine affair during the past week, with only a few slight fluctuations, a decline of %c and a later advance of about the same. The market is reason- ably steady with a fair demand and moderate receipts. Jobbers hold prints at 43c and 65 lb. tubs at 42c. per doz. Butter Beans—$1.75 per bu. for home grown. Cabbage—$1.40 per bu. for home grown. Cantaloupes—California stock is held as follows: fambes, 49 222200 00 $4.25 (amabes, $6 622005 07 4.00 Bigts 1.75 Carrots—Home grown, 40c per doz. bunches. Cauliflower—$3.50 per doz. for III. Celery—Home grown, 60c per bunch. Cherries—$3.50 per box for Calif.; $3 per 16 qt. crate for home grown sweet and $2.50 for sour. Cocoanuts—90c per doz. or $7 per bag. Cucumbers—$1.50 per doz. for home grown. Currants—$2.25 per 16 qt. crate for either white or red. Dried Beans—Michigan jobbers are quoting as follows: €. H. Pea Beans $8.25 Eight Red Kidney 8.50 Dark Red Kidney 8.50 Eggs—Fine fresh eggs are compara- tively scarce and have moved up pos- sibly 2c the past week. Demand is good for this grade, but there is a lot of heated stuff about the market hard to Local jobbers pay 3le for strictly fresh, candled. per dozen during which is move. Egg Plant—l5c apiece. Garlic—23ec per Ib. Gooseberries—$2.50 per 16 qt. crate. Green Corn—S0c per doz. Green Onions—Shallots, 40c per doz. Green Peas—$2.50 per bu. for home grown. Green Peppers—60c per doz. Honey Dew Melons—$2.50 per crate, Lemons—Ruling prices this week are as follows: S00 Sunkist: 5 $8.50 JOO Sunkist 8.50 J60 Red Ball 8.50 J00) Red Ball 8.50 Lettuce—In good demand on_ the following basis: Imperial Valley, 4s and 5s. crate $4.50 Garden grown, per bu, ______.___ 75c Limes—$1.25 per box. Mushrooms—65c per Ib. Oranges—Fancy Sunkist California Valencias are now on the following basis: 20 $7.50 MO 7.50 M6 7.50 200 6.00 200 5.50 2o75 oe 4.50 Cee 545 eq 3.50 Onions—lIowa white fetch $2.25 per 50 Ib. sack. Parsiey—$1 per doz. ‘bunches. Peaches — Elbertas from Georgia command $3.50 per bu. Pieplant—Home grown is now in market, commanding $1.25 per bu. Plums—$2.75 per 4 basket crate for Calif. Potatoes—$5.50 for Virginia stock. Poultry— — Wilson & Company pay as follows: Heavy fowls 22.002 27¢ Eight fawls 0) 0 ge Fleavy broilers ....-0 28¢ Eaeht Bbroiless 2.000500 20c Radishes—20c per doz. bunches. Raspberries—Red, $3.50 per 16 qt. crate; black, $3 ditto. Spinach—$1.20 per bu. ‘Tomatoes—$1.85 per 10 Ib. basket home grown hot house. Veal Calves — Wilson & Company pay as follows: Raney 22 ee ade Good 2... 18¢ Medium (2 15e Poet 10c Watermelons—40@50c for Florida. Whortleberries —$4.50 per 16 qt. crate. —_~+2.+—___ People are not interested in what you think of yourself. a TE INR 6 MICHIGAN TRADESMAN July 24, 1929 Secretary Hanson Moves on the Muskegon Cities. Monday evening the writer, ac- companied by Gerritt Vander- Hooning, in response to an invita- tion to meet with the retail gro- cers of Muskegon and Muskegon Heights, who had arranged for the showing at the Strand theater of Muskegon Heights of the mov- ing picture entitled “The Pro- grescive Grocer,” dealing with the old type grocer and the up-to- date grocer, illustrating modern store arrangement, scientific mer- chandising and consumer appeal. Approximately 250 were in at- tendance, comprising the retail grocers of Muskegon and Muske- gon Heights, accompanied by their wives and clerks, and many favorable comments were receiv- ed after the showing of the reel. Gerritt VanderHooning, First Vice-President of the Retail Gro- cers and Meat Dealers Associa- tion of Michigan, was introduced by Mr. Peterman, chairman of the evening, and gave a short talk on a few of the high lights of the Na- tional convention, at Portland, Oregon, and sounded the passing out of the old type of local as- sociation with its banquets and picnics as the principal features of activity. He predicted the ap- proach and replacement of local grocers and meat dealers associa- tions, organized for the purpose of studying the report of the Trade Practice Conference of the Federal Trade Commission and its findings in the recent Louis- ville survey. The writer related the history of the Muskegon Retail Grocers Association, which was organized about five and one-half years ago, and within a remarkably short period of time attained an enroll- ment of approximately 150 mem- bers, stampeded the State con- vention held in Grand Rapids with a large delegation and not only secured the convention for Muskegon the following year, but secured the convention for Mus- kegon the next year as well. The result was the organizing of the first collective advertising group in the State of Michigan at Muskegon and later the organiz- ing of a co-operative wholesale grocery, which is still in operation and functioning very satisfactorily and effectively for its members. The present situation of the Muskegon retailers to-day, as the writer views same, is very unfor- tunate, as the present activity is being confined exclusively to the collective advertising group, no attention being directed to the rank and file of the Muskegon re- tailers. The writer pleads for the co-operation of the retailers pres- ent to lend their assistance in the organizing of a Muskegon local association for the rank and file of the retailers to whom the more successful retailers are morally obligated from a civic standpoint. E. G. Hoencke, of Chicago. representing the Independent Grocers Alliance of America, was then introduced by the chairman, who gave a very interesting re- view of the reasons for the growth of the large retail syndicates and the many problems confronting the individual retailers. He pre- sented their method and system as one of the solutions and which is being applied in some sections of Michigan, as well as a few other states. The situation in Muskegon to- day is typical of the conditions existing in a number of other lo- calities throughout the State, al- though not quite so pronounced, and the writer is hopeful of bring- ing to the attention of the retailers the unsoundness and dangerous state of affairs in the application of methods that isolate them from their fellow retailers. This might be rightfully termed of a selfish nature, although not purposely so designed, but as a result of lack of due consideration of the obli- gation of every man to society, his community and to his fellow man. Herman Hanson, Sec’y. Some of the Wonders of Nature. Grandville, July 23—Isn’t Nature wonderful? We know so little and vet think we know so much. The birds have a language of their own which would prove interesting could we humans undrestand it. : Did you ever attempt to experiment with Nature? It is a pleasing study that leads to many wonderful results, none of which, however, are quite sat- isfactory to the investigator. The poet who trilled the words, “Out in the felds with God,” did a fine thing in showing that the true and real God of the universe walks the fields and woods untramimeled by the four walls of a cathedral. Outside, under the blue skies, we see God as He is, the creator of this grand world and all that appertains thereto. The trees, flowers, even the grasses proclaim the omnipotence of that power which men blindly worship unknowing even the smallest of His benefactions to the human family. Once upon a time in delving in an old cupboard I came upon a tin can which was half filled with melon seeds. It’ was an old can, long forgotten, the having been put away many years before. On counting’ back | found that for eleven vears those seeds had been in their tin can tomb, dead to the world and its surroundings. “Throw them in the stove,” suggested one. “Musty things; they won’t grow now of course.” Not likely since they had been im- mured for more than a decade. And yet I had curiosity to try an experi- ment. I was making a garden and needed melon seeds several of which I planted from the can. The result was surprising. The yellow seeds swelled beneath the damp soil, bursting and sprouting. Vines of the muskmelon soon ran out across the soil, blossoms came, and in about three months I harvested from those vines some of the finest melons seeds that ever grew. We will say that each melon con- tained several hundred seeds. That is to say, from a single planted seed several full grown melons were ripen- ed. From a single seed planted in the spring came five hundred seeds within the heart of luscious cantaloupes, all within a few weeks’ time. From whence came they? Seeds supposedly dead for eleven years com- life under the influence of earth, sun and rain. Was not this a miracle? Surely, and I would like some of my readers to tell me how this all came about. 1 have asked wise men and dubs the question without receiving a satisfactory answer, and now I put it up to the readers of the Tradesman. Again I say, isn’t Nature wonderful? Man is unable to tell the how and why of all its works. I have even asked wise theologians and their only replv has been that the works of God are past understanding which of course is te > A small tree, not larger than a broom handle grew in twelve vears into a magnificent tree, fifty feet in the air, and nearly a foot in diameter, deeply rooted to withstand all the winds that blow. Once each vear the tree sheds its leaves and goes into winter sleep only to spring into new life the fol- lowing spring. Why is it? Explain it ye who can. Birds, beasts and man all come from the same hand, that of an almighty power, though unseen, vet is capable of making a wonderful world which has for thousands of years been the abode of life. In a sense atheism is on the wane. The wiser man becomes the more con- vinced he is of the great omnipotence which has fashioned all things in na- ture and made the wisest men and wo- men stand and stare in wonder. Why is all this wonderful creation? How can we explain that an acorn, not larger than a man’s thumb, when planted in earth bursts its bond- forth a tiny sprout, which kissed by the sun and rain, leaps on upward into a great tree. From whence comes the making of the tree? No men are wise enough to explain the mystery of all the growth that surrounds us as we walk forth in the sunshine or storm. It is Nature, that sa- e for-e which created a human soul and directed its steps down the pathway of life. Astronomers tell us much of the in- habitants of the skies but not a thing in explanation of earth mysteries. We know that grass grows, but not how it grows. We know that trees spring into mammoth shape from tiny be- ginnings yet no one has been able to explain the how and why of it all. Man feels his superiority to all created things, and yet how little he really knows of the grand works of Nature which face him on every hand. We know so little we ought to be humble indeed in the light of unknown worlds which surround us. Why is the world? Why is man? Answer ye who can. There is enough in the great outdoors to occupy man’s thinking cap as long as life lasts. We are not, we cannot be creatures of chance. There is method in all the works of Nature we view around us and we may well take heed of this and try and keep step to the order of crea- tion as we pass along. Explain the srowth of a single plant and omnipotent wisdom is yours. Why may a little melon seed lie in seclusion in an apartment as dry as dust for a term of years, as dead as a door nail, and then when given the right sur- roundings, burst the bonds of death and spring into new life, repeating itself five hundred fold in the space of a few weeks? We see all these great, ‘explicable things and yet go on our way. unques- tioning. It is well perhaps that man has not been given complete insight into the wonderful works of an all wise creator. Old Timer. 22» __ Direct-Mail Activities. An accurate mailing list is the first essential for a ing into sends successful direct-by- mail activity. Every home, office, store, hotel, garage, theater and factory hav- ing elecrical service is your prospect for fans. It will be a comparatively easy matter to secure the names in the average city. Your list should contain the names of professional and business men. In case the names of physicians, lawyers and dentists are not listed in the classi- fied section of your telephone directory they can be obtained through the secre- taries of the local associations. Fenton Davis & Boyle Lavestment Bankers ~~ Detroit Grand Rapids Chicago We recommend the purchase of Michigan Steel Corporation common stock. Listed on the New York and Detroit stock exchanges. Phone or write us for particulars. ea) HY ie oy Yip Wt Ye MM ee Here’s a richer, better toast to tempt the appetite and build energy and health. Baked with fresh eggs, whole milk and wheat - - then toasted to flavory crispness. Wonderful for children. Liked by every- body. Novel menu sugges- tions with every package. DUTCH TEA RUSK CO. HOLLAND, MICHIGAN SK 4 July 24, 1929 MICHIGAN TRADESMAN TOO MUCH LIP SERVICE. Too Little Action Lines. Along Right There has, according to Scripture, always been something in the neigh- borly relation, which is vitally akin to godliness. We are told plainly that the law of love toward God is like unto the law of love toward one’s neighbor. Jesus in all His teachings spoke of patriotism and one’s duty to country in only eight words: “Render unto Caesar the things that are Caesar's.” That is all that is recorded of His teachings on this great question. But when dealing with the unit which we are inclined to consider lightly in this modern day. He must needs take space for the entire story of the Good Samaritan to express the truth of one’s duty to one’s neighbor. That truth is just this: the exercise of neighborliness must be practical or it is worth nothing. Pondering this, one must wonder about some of our modern ways of professing community spirit. After all, the community—every community—is precisely like a plant. It must be cul- tivated and watched and _ protected. It has roots and it has branches and foliage. It needs sunshine; and it needs equally soil and moisture and_ suste- nance from the ground. The “sunshine” which makes | this plant grow consists in such spiritual quantities as “good will,” “fellowship” and “mutual confidence’, ‘“‘co-opera- tion” and “neighborliness” — all those things which preachers feature in their sermons and_ after-dinner speakers dress in the finest of oratory after the Chamber of Commerce banquet has been stowed away. All these things are fine and absolutely essential; but, if there is nothing more material than these, what is the result? Folks say it is “the bunk”, and turn their backs upon all spiritual influences in a community. To-day practically every community is unfortunate in this: preachers and community advocates highly extol neighborly virtues to the disgust of the local merchant; and community activi- ties fall flat because of the failure of the local business men in backing them up—all because the very ones who talk “community virtue” the most have All- State tires on their cars, chain store groceries on their tables and clothes on their backs which were bought where the profits went elsewhere than in the community. Straight talk, that; but it is the truth. Where lies the trouble? Just this: there has been too much “sunshine” and not enough soil.” Too much lip service and too little practical demon- stration of the truth that the lips have spoken. The home-town capital is the soil in which the community-plant must grow. Its roots—the institutions of education, religion, fraternity, common welfare and domestic happiness—do not absorb nutrition from the sunshine, but from the soil. These roots must dig deep into the material wealth and prosperity of the community and find there the dollars-and-cents nutriment necessary to maintain the budgets and finances that keep the community alive and growing. Take away from the soil of home- town capital the humus, fertility and moisture of cash assets and local profit and the soil will become poor, weak and incapable of sustaining life. What hap- pens, then? The plant, struggling into the ground to find food and moisture which are not there, cannot stand the sunshine which it otherwise would need. The very sunshine which is essential to its growth only hasten its wilting and its death. Just a little less turning on of the sun and a little more fertilizing of the soil, please. Less talking about a bet- ter community, and more patronage of the local profit surplus. As a choice between two evils, give me the town where everyone knocks the neighbor- hood, but trades at home, in preference any time to the town where everyone “boosts” the town and trades else- where. Most sane folks will agree that while love is necessary for domestic happi- ness, no family can live on love. The same thing applies to the community. No community can be a home for hap- py people where people do not give expression to the spiritual influences which make a good community; but no community can live on good will and fellowship and co-operation in words. It takes an income to keep things going; and the only income which a community has is from the reservoir in which local profits accumulate. You can’t draw water from an empty cCis- tern. Read the story of the Good Samari- tan, again. A good neighbor doesn't present his credentials in words, but in practice. Am I looking out for the community in a practical way in which I live or am I like the priest and the Levite, who knew their words so well, but who looked on and passed by on the other side? W. H. Caslow. —_+-+_ Developing the Dead Sea Potash Industry. For thirty thousand years the Jor- dan has been pouring into the Dead Sea riches that outdazzle those of a South African diamond mine. Twelve hundred billion dollars’ worth of pot- ash, bromides and chlorides have ‘been deposited in the sea wealth easily re- claimable ‘by evaporation and. other simple means. Chemical literature virtually ignored them. Some inkling of the watery wealth reached General Allenby soon after he captured Jeru- salem. Major T. G. Tulloch, a com- petent engineer, was ordered to make a chemical survey of the Dead Sea, with the result that Palestine was re- vealed as a potential El Dorado. Now comes the news that the Senior. Crown Agent for the Colonies has signed a seventy-five year concession on behalf of Palestine and Trans- jordania, one of the concessionaires being Major Tulloch and the other a Russian mining engineer, M. A. Novomeysky, both representing a com- pany which, at one time at least, had American technical and financial sup- port. At least 10,000 tons of potash must be annually extracted between the eighth and tenth years of exploita- tion, and 50,000 tons thereafter. Rail- ways must be built partly to reach Haifa and Jaffa, the only ports, and partly to avoid payment of heavy tolls through the Suez Canal. Hydro-elec- tric power plants must also be erected to supply energy for factories and rail- roads. At last the famous potash mines of Strassfurt, which were a bone of con- tention at Paris during the negotia- tion of the treaty of peace, seem des- tined to face competition which cannot but work out to the benefit of the American farmer. Prices soared 100), 200, 300 and even 1,000 per cent. before, during and after the war. Potash ship- ments received at New York amount to $17,000,000 annually. The British government has care- fully safeguarded the interests of the countries in which the Dead Sea lies. The concessionaire must. share his profits, pay royalties and content him- self with a monopoly limited in time and to dissolved chemical salts. Fea-- ful lest Palestine and Transjordania be stripped of their potential wealth, the International Zionist organization long ago urged their claims to schools, the development of their arid lands by ir- rigation, and to representation on the board of directors of the concession- aire company. If these and other claims are heeded, communities which have hardly progressed since biblical times may flourish as never before. —_>-. Reliability is the keystone in the arch of success. We Recommend UTILITIES POWER and LIGHT Common Listed New York Curb Call Us for Market and Information. LINK. PETTER & COMPANY INCORPORATED Investment Bankers and Brokers. YOU ALONE Spend an hour safeguarding the work of a lifetime Are able to give this all-important protection to your family by making your Will now. The MICHIGAN TRUST Co. GRAND RAPIDS 8 WHO DISCOVERED AMERICA? The Congressional Record is still un- decided and discovered who Unlike the judge a decision uncommitted as to America. who handed down some years ago in settlement of the Shakes- peare-Bacon controversy, the House of It will not whether the a Western world was discovered by Co- Representatives is wary. say in so many words lumbus or Leif Ericson or “a couple of other fellows.” It will be remembered that Christo- pher Columbus in 1492 landed in the West thought the China and Indies, place was called it India, and in the course of subsequent voyages and ex- plorations got 2 tcoehold on two con- tinents. It is reported in the Saga of Eric the Red that one Leif Ericson went from Iceland to Greenland and thence down the edges of the ice pack to the turies of it. mainland, and all this five cen- before Columbus ever thought There are evidences to support the Norseman’s legend and more legends including guesses as blond and to adorn his tale. to the tales cf origin of Eskimos and It is likely that Vikings did find their way across the northern buried treasure strange inscriptions. seas, routing a trail which the Swedish flyers are now trying to follow, butgit is still in doubt as to where and wheth- er they set foot on the American main- land. Doubtless found and America was lost again many times before Colum- bus finished the job. Sailors going West could scarcely miss it, even though they could not know that they had the tunity, corn on the cob and the five- day evade a stumbled on land of oppor- week. Congress neatly Nordic Latin claimants by setting up a might decision between the and neutral monument to the unknown sail- or who first visited these shores and resisted the temptation to go home and lecture or write a book abou it. He was probably unaware of the momen- tous significance of his achievement, but he is nevertheless, entitled to cred- it for it. WHO'LL PAY THE DOCTOR? Upen his election as president of the American Medical William Gerry Morgan stated that the Association Dr. outery against the high cost of medical care came not from the poor but from “the This is half the truth. Those who probably feel most the expenses incurred by illness are the only idle rich.” people of moderate means. As the medical profession is at pres- ent organized, those who theoretically can afford it must pay not only their own bills but also those of charity pa- tients. reimburse the Some way had to be found to physician and surgeon for the care he was called upon to give people unable to meet his bills, and the system was developed which allows him to make up this deficit by charging in other cases all that the traffic will bear. There is no question that this has resulted in making the best possi- ble medical care freely available to the poor, but for those on the border line between rich and poor it often consti- MICHIGAN TRADESMAN tutes a heavier burden than they can carry. Yet in any consideration of the cost of medical service the first thing to be remembered is that it is simply an eco- The always be a philanthropist. doctor cannot He must be able to meet his own bills to butch- nomic problem. er, baker and candlestick maker. If we expect him to do charity work, as we that we vide him in one way or another with an do, it is first necessary pro- income which will allow him to give free service in hospitals and clinics. It is thus futile to inveigh against medical unless the high cost of care some more equitable system can be devised which will provide for the doc- tor and for the poor patient at the same time. It is not an easy problem to solve because medical costs are steadily mounting, not through any rapacity on the part of members of the profession but because of the scientic advances, in medicine. We cannot expect to have X-ray or radium treatment provided and difficult operations performed un- der anesthesia at the same cost to the community as the simple operations and dosings of an earlier day. state, as some In the ideal persons visualize it, medical care would be provided free of charge to rich and poor alike and private practice would be abolished. But this would mean the wholesale endowment of the profession. Something like this is being approached in the establishment of the great med- ical foundations with their physicians and surgeons on a definite salary basis, which does away with the need of har- make up for the meager allowances of public hospitals. rying the rich to It may offer the desired solution. For while the man of moderate means pays his share of the upkeep of public health institutions through taxation, and when ill is expense for the scientific care to which willing to meet any reasonable he is entitled, there are limits to his ability to pay, just as there are limits to the unremunerative work which the doctor can afford. ECHOES FROM THE PAST. When two old paddle-wheelers, the 3etsy Anne and the Tom Greene, raced over a twenty-mile course from Cin- cinnati to New other day the banks of the Ohio River. it is said, were black with spectators. Near- Richmond the ly 2,000 persons crowded into an ex- cursion steamer to follow the race; a score of motorboats kept company with the competing craft; and when, after a race which hung always in the balance, the Tom Greene, a thick pall of smoke rolling from her scrawny smokestacks, snorted and puffed across the finishing line, victorious by the margin of five feet, airplanes swooped down from the skies to greet her. 3ut the airplanes, the motorboats and the human beings by the riverside were not, as it may be guessed, the only wit- nesses of the race, for if ever ghosts have walked about the earth like men, they must have been abroad on the Ohio that day, the ghosts of vanished river captains and of steamers long rusted by the deserted levees of the Mississippi. It is difficult to realize to- day the great part which the river steamers played only half a century ago in the life of the Central States of this country. They provided not on'y the those hulls, their elaborately carved paddle-boxes, means of transportation; gro- tesquely dispropcertionate with their tiers of gleaming plate-glass and their shabbily luxurious saloons, were romance itself to a people that knew nothing of motion-picture places or ra- dio, of automobiles or even railroad trains. But the romance has faded. Even if the waterways of the United States are restored, as seems possible, to something of their former importance, there will still be no place for the old- fashioned river steamer. That has been finally relegated, with the covered wagon and the clipper ship, to the dim limbo of the past. to be able to rescue these phantoms Sut it is refreshing from oblivion and parade them on oc- casion across the scene that was once so familiar to them. FAULT FINDING. Of all the arts known to man and woman, the art of fault finding is one that is most easily acquired. Perhaps this is because the opportunity to prac- Robert “There is an tice it is ever present. Louis Stevenson once wrote: idea abroad among moral people that they their This is a mistake of the saint- should make neighbors good.” ly. Stevenson pointed out that “one person I have to make good: myself. But my duty to my neighbor is much more nearly expressed by saying that I have to make him happy—if I may.” Fault shallow-minded finding is the occupation of persons, or, shall we say, of those who are so imbued with self-conceit that they can find no fault in themselves and therefore must find There is nothing particularly clever about this. We all know that it is far easier to destroy build up. So why should we take so much pride in cor- recting others? it in their fellow creatures. than to Few of us can under- take to do this without shouting our- selves hoarse—to prove how very much wiser we are than those whom we set out to correct. When we must criticize, let us do it constructively, helpfully and hopefully, not captiously or cynically. Above all, The difference lies in the way in which it is done. avoid nagging. The world is full of persons intoxicated with their sense of who have learned to pose as perfection through indulging their self-esteem to the point of megalomania. Never hurt any one’s self-importance, feelings in it is cor- rect it and say nothing; but if the of- fender must be told, suggest the rem- edy, for this is true friendship, and, as Sidney Dark has said: “Friendship is the stimulating tribute to pleasant qualities. mistake. wiser to pointing out a frequently one’s own It inspires self-re- spect and makes life an enjoyable ad- venture.” What interests the average buyer is what you can do for him. You may beat a man in an argument, but that isn’t selling him. July 24, 1925 CROPS GOVERNING FACTOR. With the spectacular rise in wheat, and considerable less anixety over mon- ey rates, the outlook in general busi- ness is considered with increased satis- faction, particularly as the basic lines of industry are disclosing less than the usual seasonal slackening. This does not mean to say that certain unfavor- able features are entirely ignored. Se- curity prices, of course, must be deem- ed too high if there were warnings previously when they were actually lower. Credit developments may also be cited, since they are tied so closely to the stock market. And retail in the automobile trade are not up to sales the expectations which the exceptional output reflected. Abroad, there is con- siderable anxiety over present and pros- pective exchange difficulties. Despite these darker aspects of the outlook, however, the average business man feels that if all goes well with the farmer this summer, the volume of the fall reach very satisfactory proportions. He also deems a rising stock market as decidedly helpful, and if he sees no signs of tight money he is that much business in coming should more cheerful. From the larger activities in industry, little change from recent reports is in- dicated. The wholesale commodity price index of the Annalist continues its sharp rise which began early in June and is now only fractionally be- The ad- vance has been due largely to the gains low the level of a year ago. in farm prceduct prices. DRY GOODS CONDITIONS. Holding to its satisfactory rate, the volume of retail trade continues to show, on the average, a good increase ago. Weather conditions are more comfortable for shopping and, over a year despite the loss of customers away on vacation, the stores are well patronized. Clearance sales prove an attraction and figure sportswear prominently in the purchasing. With one more business day in the month this year, the July trade returns The agricultural sections are now enjoying improved trade, due to the in crop prices, and employment in the cities is better than it usually us for this The backward weather this year caused difficulties from which many small retailers may not recover, but the handicap has been overcome, as a general thing. With the fall buying season launched in an active way, the wholesale mer- chandise markets report demands in many quarters that appear to be better than a year ago. This is noted in vari- ous of the apparel lines, and it is also true of the furniture trade. The pres- ent orders received from retailers in- dicate that there will be the usual test- ing out of new styles and designs, but the consensus of opinion is that the season has begun in a very auspicious manner. Within the next three weeks, the buying movement will reach its midsummer peak. should show up extremely well. advance period. Take one angle of your sales work and become an authority on that. aba ; i July 24, 1929 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. I had many pleasant and instructive interviews many years ago with the late Sidney B. Drake, who succeeded John C. Bonnell and preceded Thomas J. Thompson as local manager of the Standard Oil Co. of Indiana. He was present when the Drake oil well, the first one in this country, came in Aug. 28, 1858. At that time he was station agent at Titusville, Pa., and Coal Oil Johnny—famous in the oil annals of that day and age—was his baggage master. Mr. Drake’s description of the results of that famous event—the beginning of the fourth greatest indus- try in the United States—were very graphic and, although many years have elapsed since Mr. Drake passed away, the salient features of that sensational period in American history are as clear in my mind as though they were told only yesterday. I never expected ta see a repetition of such scenes and happenings in Michigan, but a detailed investigation of the oil district around North Muskegon Saturday brought back the events of Mr. Drake’s re- citals with remarkable force and clear- Instead of Coal Oil Johnnies dissipating their wealth by ruthlessly smashing mirrors in salooas ness, sudden and buying hacks and presenting them t» their drivers, we now see $3,008 automobiles parked beside shacks and shanties, with no provision whatever for housing them. We see people liv- ing on the most expensive foods, while still sleeping on springs and mattress- es on the floors of dirty hovels. It seems strange to me that when sudden prosperity comes to some people they think of providing themselves with the creature comforts which most of us think should have first consideration in the event of sud- present luxuries before den good fortune. In my state of mind I think I would install a bath tub and a carpet and a bedstead before buying an automobile, but if I had never enjoyed any of these con- veniences perhaps I would be just as foolish and extravagant as some of the people I saw on Saturday afternoon. Oil production in Muskegon and Laketon townships has been increased to where it is now estimated by the best authorities in the field, who thor- oughly checked the situation, to be 132,000 barrels a day in Laketon town- ship alone. Muskegon township’s open flow production is estimated in excess of 30,000 barrels per day, or a total in both townships in excess of 160,000 barrels per day. This astonishing total is the figure reached after taking into consideration a 40 per cent. discount for flush production. Based on statistics, the Muskegon pool now has an annual, conservative, potential production of 5,000,000 bar- rels. There are five pipe lines, with railroad loadings dock facilities and pipe lines extending into Muske- two : gon Lake with facilities for loading tank steamer and barge shipments. There are over 300 producing wells in These figures do not take the field. production from into consideration other Michigan sources, such as the Mt. Pleasant and Midland field, Sag- inaw Valley and various lines showing oil in commercial quantities througn- out the State. It is conservatively estimated that these other sources will augment Mus- kegon production by at least 3,000 bar- rels per day, bringing the grand total of Michigan’s potential* production at this date to around 163,000 daily, or approximately 60,000,000 barrels per year. I am fully aware that these figures mean little to a person who has never visited an oil field and does not real- ize the magnitude such figures involve. It is well worth a long trip to Mus- kegon county to make an intimate in- spection of the development already accomplished and the almost incon- kegon oil field and what I have heard of the Midland and Mt. Pleasant de- velopments, I am fully prepared for the startling news which will confront us when the big pool predicted by the Standard Oil Co. of Indiana, between Howell and Ann Arbor, is opened. Michigan is evidently destined to take rank with many other states in the im- portance and extent of oil productioa. It is not so many months ago that Muskegon was in the dumps, notwith- standing the herculean efforts her peo- ple were making to create a great and growing city. The sudden develop- ment of the oil industry has precipitat- ed a feverish condition in every branch of business. complains about lack of business. His No merchant any longer Thomas J. Thompson. ceivable plans in hand for future ex- As might be expected, the operations of the Standard Oil Co. of Indiana are marked by a degree of complete- ness, symmetry and effectiveness not presented by any other operator in the field. pansion. and they are very extensive— During the ill fated, illy advised and utterly reckless campaign of William Jennings Bryan for free silver, he fre- quently stated that it was easy to see what God Almighty thought of gold by the wretched places it was found. The same remark might apply to black gold, for of all the unforbidding places in this world the sandy soil and dirty looking swamps around North Muske- gon are the worst. From what I have seen of the Mus- store is seldom devoid of customers any moment during the day and the percentage of each transaction is rap- idly increasing. I called upon Saturday I had to sub- mit to long periods of waiting before With some merchants I could get a word with the owner of the store. I fully appreciate that Sat- urday afternoon is not a good time to call on retail merchants, but as it is the only time I can be spared from the office, I have to make my calls on my mercantile friends at that time or not at all. Any time I find a merchant who does not care enough for me and my cause to give me a hearing I cheer- fully withdraw, without prejudice on my part. If I were a merchant look- ing for a change of location, I would investigate the Muskegon field very carefully, because I believe the rapid influx of workers to supply the rapidly increasing factories and oil industry will render necessary the establishment of many more mercantile undertakings. I had an exceptionally happy meet- ing before the day was over. I called at the summer home of Thomas J. Thompson, who recently retired from the position of General Manager of the Standard Oil Co. of Indiana, where I had the pleasure of comparing notes with ‘him over the Sixty years events of six s ago we were boys together at Lamont. We were both as poor as the proverbial church mouse. decades. I held a higher social position than he did because I performed two important village functions—acted as janitor of the school house winters and manipulated the swing Grand River summers. bridge over He got even with me later by joining hands with John D. Rockefeller and accumulating world’s I do not begrudge him this distinction, because I know that every dollar he owns is an honest dollar. To me, however, he is the same old “Tom” who used to make up a party of boys one evening a week and proceed to Deer Creek, where we met a similar bunch of lads from Eastman- ville and engaged in fistic combat. Be- cause he was the most muscular lad in the village he naturally assumed the lead in matters of this kind and _ his leadership was so inspiring that La- fen times as mueh of this goods as I possess. mont usually emerged from these con- clusions with flying colors. Forty-six years ago Mr. Thompson came to Grand Rapids and got a job driving a pair of mules for the Stand- ard Oil Co. 1883, the started the Tradesman. Here, again he got the start on me (which he has kept ever since) This was on Sept. 23, same day I he worked only ten hours a day, while I had to work eighteen hours a day for a long period to keep the sheriff away from the door. It was not long before he was given horses to drive, instead of mules. Then he was promoted to the proud position of barrelman; thence to city salesma., sales manager, local manager, Detroit manager, Chicago manager and, as a final culmination of a lifetime of faith- ful service, General Manager. He is still connected with the company, al- though he holds no official title. He owns a beautiful home in Chicago and has recently purchased the Gregg home on Spring Lake, with 500 feet frontage on the water. This home was a favor- ite visiting place of Ambassador Dawes, who made frequent stays at the home under the former ownership. Mr. Thompson is doing much to mod- ernize the adding everything which money can buy or good taste can suggest to contribute to that result. He has erected a new garage, with a playhouse for his 6 year old daughter in one end, and has em- ployed an expert forester from Lan- sing to shape up the beautiful trees on the place in the most approved manner. Mr. Thompson spends five months of each year in Europe—from December to April, inclusive—and proposes to put in the remainder of his time at his property and is 10 summer home, which is one of the most beautifully located places on Spring Lake. Mr. Thompson’s mind has always been of a mechanical turn and for sev- eral years he was regarded as the ex- pert connected with the branch. He invented a valve for storage tanks which is now in very general use among the various branca- es of the Standard Oil Co. He gave the invention to the company, not even taking the trouble to secure a patent thereon. The same is true of manv other devices which he originated, all were cheerfully bestowed upon his long-time employer. mechanical authority of which Mr. Thompson is an_ enthusiastic automobilist and something of a base- ball fan. He is not adverse to wit- nessing a horse race and enjoys all the manly sports keenly, although he finds little time to devote to anything out- side of his official duties and his home. He attributes his success in life ‘2 “simply work” and those who know him well and are familiar with his methods of working concede that no man has ever given longer hours and more patient and loyal service to an employer than Mr. Thompson did during the long period he was actively connected with the Standard Oil Co. Mr. ties have been largely bound up in the large business he has helped to estah- lish on a sound basis, for whose suc- he is largely responsible and which for many years has been one of the country’s just causes for pride. As an employer and manager of men, he has always been noted for his fairness, his compassion for the man lower down and his sympathy for those in With the patrons of his com- pany he has always stood for reliabil- ity. Naturally, Thompson’s activi- Cess distress. He has never paraded or made any fuss about his principles along this line. Honesty is not a mere policy with him; it is a principle. One of his greatest pleasures is in the congenial feeling and confident regard which ex- ist between him and the employes and customers of the company of which he was until recently the executive head. Mr. Thompson is a man of many parts, but above all is possessed of a wonderful amount of quiet dignity, a kindly and a_ courteous manner which make for him hosts of friends who remain permanently his friends. disposition I received a call recently from a man who conducted an installment business for several years, only to find that ail the profits of his business career were tied up in installment accounts, a con- siderable portion of which were against people whom he could not locate. In spite of all he could do, the percentage of losses. was very heavy. He recently sold out and has re-engaged in the house furnishing goods business on a strictly cash basis. He believes he will succeed in this undertaking, be- cause he makes it plain to his cus- tomers that by dealing with him he can save them an average of 100 per cent. When asked how he proceeded along cash lines, he said: “J will illustrate by mentioning an MICHIGAN TRADESMAN actual occurrence on a rug sale. I pay $30 for a standard rug. I price my rug at $45, while the installment dealer who sells the same rug at $5 down and $1 per week has to get $75. A woman calls at the store and I show her the rug. She decides to take it if she can buy it on the installment plan. I show her the factory mark on the back of the rug and tell ‘ther to look at the mark on the $75 rug at the install- ment store and she will see for herseif that both rugs are identical as to qual- ity. Then I tell her I will sell her my rug for $5 down and $5 per month, re- taining the rug until the last payment is paid. In eight months she will have paid for the rug and saved $30. This sort of argument appeals to a woman customer, nine times out of ten, and I make a profitable sale and the woman gets her rug at $30 less than she would pay on the long-time installment sy5- tem.” E. A. Stowe. ———_22s___—__ Stopping and Making Profits By Con- gressional Action. Los Angeles, July 19—One of the big insurance companies reports that the men and women of America own diamonds to the value of four billion dollars, and that among them are very few of the really large d’-monds of the world. From this it may be seen that there is much for the willing hands of the burglar element to do. When they have rounded up the visible supply they can take to plundering each other. The new talking feature of the movie may or may not be a success but it certainly gives one a thrill especially where only a portion of the text is spoken. To have the actors exercise their vocal cords at a time when you are not looking for sound is really somewhat disconcerting. 3ut what really makes the spectator sore is to find that the sweet little fairy he has been sympathetically weeping with really possesses a bass voice which goes rumbling through the show house like the unloading of pig iron from a freight car. I don’t care much whether pictures are silent or noisy, but I pre- fer to have them 100 per cent. either way. The war between the movie men and the actors union still continues in Hollywood. Once in a while one hears of some small concern giving in to these highjackers, but the big fellows are freezing up and say that hence- forth actors will be paid on a basis of merit, and if they don’t like it—the world is wide. It is the old skin game of trying to foist the services of incom- petents in the game because of their union tendencies, and out here it does not work and hasn’t for some years. The research secretary of the Meth- odist board of public morals, issues statistics showing that prohibition has increased the National wealth by up- wards of $72,000,000,000. Whereupon the National ‘Industrial Conference 3oard issues a bunch of figures show- ing that instead of a gain prohibition has put us into the red exactly twice as much. I am reminded that at one time E. W. Scripps, publisher, desired some statistics on National affairs for his family of newspapers and offered a Washington professor $12,000 to do the work of comniling them. He got an answer by wire: “Offer accepted. What do you want the statistics to show? Can furnish to meet any requirement.” Here in Los Angeles the retiring mayor stated that the attempted en- forcement of the eighteenth amend- ment had cost $3.94 per capita during the past year, or a little worse than $5,000,000, no portion of which was paid by the general government. T he mayor had something to base his esti- mate on. For all the good it has done the American farmer, the late and I might say, unlamented, session of Congress, might just as well have passed a bill reading: “On and after July 1, 1929, all farmers shall make a profit,” and adding various penalties for non- compliance. President Hoover could have signed this and it could have been filed away with various other forgotten laws. The probable success of the scheme to make farmers prosperous by politi- cal maneuverings may be judged by what happened when politicians some years ago, decided to make another in- dustry unprosperous. At that time Standard Oil was coin- ing money hand over fist. The poli- ticians, in that case, decided that Standard Oil was making too much money. and passed laws to stop it. If you want to know just what luck thev had, you might glance at the market quotations for various Standard Oil stocks to-day. Congress tried its hardest to stop one industry from making profits. It failed. It has now tried to start an- other industry into the profit class by similar methods. Concerning the effi- ciency of the prescription your guess is as good as mine. Getting food out of the ground is just as big an industry as getting oil out of the ground. It profits or loses by the same rule and the passing of laws never will change these rules. Just as sensible as any of these achievements was the promise of a sev- eral times runner up for the presidency who promised, if elected, to see that the “law of supply and demand” was repealed. Business methods, business brains and business ingenuity can make the farmer prosperous. Political agitation never can and never will. The story has become a legend of the Westerner who, speaking on an Eastern lecture platform, extolled his native land in extravagant terms, re- ferring to Yosemite Falls as the Na- tion’s highest waterfall; Mount Whit- ney as “America’s highest mountain peak;”’ Death Valley as the “hottest and dryest region in the United States;” Grand Canyon as the “deepest hole,” etc., who was picked up by a cynical listener with the remark that while the speaker was indulging in ail these superlatives he should not for- get that the West contained, among its many curiosities, “the greatest liars in the world.” ~° Heretofore the real estate men have had the drag on this kind of stuff. but now the aviation companies are forg- ing to the front almost abreast with the Boulder Dam contingent. On an average of one a day California avi- ators pass to the great beyond, because, as Thomas Edison says, of attempted silly stunts. Aviation is most assure4ly in its in- fancy so far as practical performance is concerned. The air transportation of the future, or rather the successful performance of same, will be accomp- lished by “lighter than air” craft. The plane will, possibly, not be done away with altogether, but it will not become thoroughly practical unless its defects are trimmed down very considerably. Improved fuel will have to be develop- ed for one thing. This may be brought about by the application of gas, to make the craft more buoyant and at the same time useful for fuel. Bt the promotion companies will go right ahead, as a mere matter of senti- ment, whether dividends are ever paid or not. At least such organizations out here are reporting no profits—ex- cept in stock sales. Word has been transmitted from San July 24, 1929 Francisco that a woman on a rail ferry boat fell and received injuries affect- ing her thyroid glands and that as a result her weight increased 50 per cent., and for which she was awarded a small fortune by a jury ‘n an action against the railroad company. About everything from patriotism to fat is assigned to the glands these days. Once the appendix was the extracting power of our body and _ directed everything from diet to bunions. Then the tonsils became the center of at- tack, and a person with a pair of these organs ‘n his possession became an ob- ject of medical suspicion. Then the teeth were found guiltv of most of the rebellion in the body. Just now the glands seem to be the self-starters of trouble. If you are too skinny it is your glands. The name gland seems to function both ways. if you are too tall to enter the door, it is your glands, or if you get lost in the crowd, it is just the same. The thyroid located somewhere in the neck is supposed to control size. That is, an active one will make an elephant out of you, or a lazy bones will place you in the pigmy class. Either way you lose. Glands will naturally be placed on the market—possibly in liquid form— and then there will be another type of boot-legger. However, there will be the same old- fashioned people who do not believe in scientific attainments and will continue to recommend the same old remedies, with molasses added, and a sprig of mint, if obtainable. Frank S. Verbeck. ——_~+->___ Censorship of Advertising. Although there is little reason for believing that Congress will pass Sen- ator Smoot’s bill providing for Fed- eral censorship within a limited field, there is always danger in that attempts increase political power will prove un- This is especially true of any proposal of this sort sponsored by a leader having the weight and char- acter of the Senator from Utah. It may be significant that, while osten- sibly merely extending the scope of the Pure Food and Drug Act so as to cover advertisements as well as labels, the bill brings advertisements of to- bacco products under its terms. But even if the introduction of the bill were interpreted to mean that the chief spokesman in Congress of the bert sugar interests was of a mind to take a hand in the sweets-cigarette broglio, that cynical suspicion would not warrant indifference to what he is doing on the part of advertisers in other industries. For if once the camel of government interference gets its nose under the tent of advertising, it is certain that the whole animal will soon thereafter make itself at home within the premises. This is not to say that the great body of advertisers is or should be opposed to measures against fraudulent misrepresentation of goods. There is no quarrel with penal code punishments for obtaining money under false pretenses. There is only commendation for wise exer- cise by the Federal Trade Commission of its power to prevent practices that are unfairly deceptive. Many adver- tisers are behind the Better Business Bureau's activities in raising commer- cial standards and discouraging un- savory methods. But there is a wide gap between sensible measures to stop cheating and enactment of rules that assuming to over business availing. im- July 24, 1929 would tend to restrict free play in the promotion of sales. The time to stop official censorship of advertising is when the thing shows its head. To wait for more definite signs of inter- ference is to imply a degree of indif- ference that is an invitation to aggres- sive action. ——_><-~.____ A. & P. Manager Fined For Short Weights. 3attle Creek, July 23—Frank Doyle, who is manager of the A. & P. store at Madison and East Michigan streets, was haled into Justice Shafer’s court last week and pleaded guilty to selling MICHIGAN TRADESMAN short-weight to his customers. The complaint was made by Charles Stahl, city sealer, who accused Doyle of sell- ing steaks one-fourth pound under weight and two rabbits ten ounces un- der weight. Doyle pleaded guilty and explained that the action was individual and was without knowledge or instructions of the company. Justice Shafer fined him $25 and the costs were $5, making the total fine $30. Just why he went so far to absolve the companv is rather significant. Peculiar significance is attached to the statement made by Doyle, when he pleaded guilty, in stating that the A. & P. was without knowledge of his short-weighing and had given no in- structions to that effect. He neglected to state, however, who would have been the beneficiary of his short- weighing, whether he would have stuck it in his pocket or whether he was building up an “overage” to take care of his inventory. ——_-+-.—_—_ Toilet Sets Promise Well. Toilet sets, in both sterling silver and gold, promise to rank high again this year in the more expensive lines of Christmas presents. Long-handled effects will again prevail, and early re- tail buying stresses them heavily. The 11 favored types of mirrors measure about 18 inches from tip to tip, while the brushes run from 12 to 14 inches in length. The higher priced lines stand out in the early orders, and it seems almost impossible to make them too good. Three-piece sets, consisting of brush, comb and mirror, are selling best around $100, while in gold the favored styles run from $700 to $800 in price. —_+2 > When money talks solemnly, brok- ers call for more margin. We recommend for Investment $250,000.00—Series F Illinois Standard Mortgage Corporation CHICAGO 6% Guaranteed First Mortgage Collateral Gold Bonds Bonds guaranteed on their face by The Metropolitan Casualty Insurance Company of New York Assets $15,452,308.70 CHICAGO TRUST COMPANY, Trustee Each of the Bonds of This Series Bears On Its Face the Irrevocable Guaranty of the Metropolitan Casualty Insurance Company of New York, reading as follows: GUARANTY Gf OR VALUE RECEIVED the undersigned Company hereby guarantees to the legal holder ~| of this Bond payment of principal and interest of this Bond according to its tenor, wpon con- dition that at the option of the undersigned it is to be allowed eighteen (18) months from the ma- turity of this Bond, whether by lapse of time, declaration or otherwise, within which to pay the principal amount, but with interest in the meantime semi-an nually at the rate named in this Bond, hereby waiving presentment, notice and/or demand to the primary obligor and to the undersigned. IN WITNESS WHEREOF Metropolitan Casualty Insurance Company of New York, York, has caused this guaranty to be signed inits name by a vice president and its corporate seal to be hereunto affixed and duly attested at the City of New York, State of New York, Ae ns - , 1929. THE METROPOLITAN CASUALTY INSURANCE COMPANY OF NEW YORK Cie ss ee Assistant-Secretary Vice President Maturities Mich 1. 1931 $12,000.00 Sept. 1, 1934 _-____- $10,000.00 eC, $13,500.00 Gaon ' 1961 10,000.00 March 1, 1935 _______ 10,000.00 Sept. 1, 1938 _______ 14,000.00 Mock 1 1632. 10,000.00 Sept. 1, 1935 ______- 10,000.00 March 1, 1939 _______ 14,500.00 a 10,000.00 March 1, 1936 _______ 150000 © Sent._—s1, 1999 ___._ 14,000.00 March |. 1933 10,000.00 Sept. 1, 1936 ______- 12,000.00 a 12,000.00 Soa | (9e3 10,000.00 March 1, 1937 _______ 1200000 Set 1, 1940 _______ 12,000.00 beech 1, 1034. 10,000.00 Sept. 1, 1937 _______ 12,500.00 — Sept. L 1941... 20,000.00 Price 100 and Accrued Interest, to Yield 6% Insured : THE INDUSTRIAL COMPANY Associated With The Industrial Bank INDUSTRIAL BANK BUILDING MONROE, OTTAWA, FOUNTAIN STS. GRAND RAPIDS, MICHIGAN 12 FINANCIAL Record Pace of Industry Holds. With the pace of industrial activity still unabated June now goes into his- tory as the sixth consecutive month for 1929 to establish a new record high over the corresponding month of any year. What is still more interesting is that at 134.8 the Standard index of indus- trial production for June just computed comes very close to the record high of 137.6 established in May for anv month. Not only were the wheels cf industry turning faster last month than for any June in history but excepting May they were turning faster than any other month. When set in comparison with a year ago the rate of industrial output during June shows an increase of 13.5 per Whatever others may think of the credit situation cer- tainly dear money has not so far slow- cent. ed down business or destroyed indus- trv’s faith in the future. Like the 1929 months that had gone before June was distinguished not for an abnormal improvement in two or three industries but for the distribu- tion of its gains. Indeed the industry that did not set a new record for June was the exception rather than the rule. A number of industries topped their previous records for any month as well as those for June. How widely the dif- ferent groups have shared the coun- try’s prosperity, or, putting it in an- other way. how widely they have con- tributed to good times generally, is re- vealed in a comparison of the June rates of production with those for a year ago. The index of steel production rose to 151.2 as against 112 for June, 1928. Automobile 192 from 146.6. Tire production to 261.8 as against 187, establishing a new high not only for June but for any month on record. Paper rose to 137.8 from 135.5 and pulp to 119.5 from production to ‘ 1111 Gasoline, likewise establishing a new record for any month, rose to 260 as against 220.7 a vear ago. Sugar to 90.5 from 82.5. The tobacco industry at 230.2 rose to a new record for anv month, as against 179.5 a year ago. The electrical industry at 193.3 was another to reach a fresh top for ail time, as against 170.1 a year ago. A few of the other interesting gains were those by the chemical industry to 138.3 from 120.4, cotton to 114.2 from 102.4, wool to 104.1 from 93.6, silk to 153.1, boots and shoes to 111.9, crude 170.7 from 123.3 petroleum to 183.5 from 163.4, copper to 152 from 121.7, lead to 128.2 from to 127.2 from 1224. sustained by the from 102.2 and zinc Slight losses were meat, cement and lumber industries. The lesson to be learned from these feures is that as never before in re- corded history industry has become stabilized at a high level of activity and that when its pace has been speed- ed along sound lines, without the ar- tificial stimulation of rapidly advanc- the prosperity ing commodity prices, oes not turn easily into depres- Paul Willard Garrett. [ Copyrighted, 1929.] state d sion. MICHIGAN TRADESMAN Is the Stock Market Vulnerable Again? This summer’s bull market re- sembles notable previous advances in some ways just before the drop but it also differs in important respects. The terrific pace of the rise in the last six weeks in itself suggests that the market has become vulnerable again. Not even the upswings pre- ceding the March, 1929, or before that the December and June setbacks, were so sharp as the one we are witnessing. The index of ninety stocks since the end of May has jumped 34 points— industrials 25, rails 29, and utilities 73. Certainly the market possesses ele- ments of vulnerability. Yet the char- acter of buying this summer has been stronger than that preceding any of the violent setbacks lately in the Coolidge-Mellon-Hoover bull market. Perhaps that is why the rise in brok- ers’ loans although substantial has not reached a point on the chart suggest- ing danger. Each of the notable set- backs in the market in the last two years has been accompanied by an ad- vance in brokers’ loans to a level rela- tively faster than that in stocks. Loans have been rising faster. Accordingly the two lines have not yet fallen far apart. Indeed on the basis of last week’s report the loan index was up only to 212 as against 221 for the stock market. Whether the stock market is soon to have another corrective downward adjustment is a question nobody can answer. It is always interesting to compare prevailing symptoms with those that have accompanied previous breaks in recent history. Not the least significant difference between the 1929 summer market and previous bu! markets has been the absence of a feverish increase in sales volume. That frequently precedes a severe decline. Notwithstanding the greatly increased number of shares listed, and the ever broadening list of stocks, the market has not yet run to 5,000,000 shares for a single trading session to date this summer. Buying if anything has been concentrated largely in groups selected by wealthy institutional investors in- terested not in market turns but in the investment prospects of particular sit- uations over a long pull. The entrance of strong and important bankers into the public utility situation, the heavy institutional buying of railroad stocks and the extremely careful selection oi industtial issues illustrate the character of the present market. In addition of course the market lately has had the stimulus of rapidly advancing wheat prices which by their severe decline late last spring clouded the outlook for agriculture and de- pressed the stock market. Paul Willard Garrett. [Copyrighted, 1929.] —_—_» +> Cheerful Sentiment Generated by Sus- tained Activity. Whatever Colonel Leonard P. Ayres may think of the stock market this Cleveland prophet in his July bulletin lines up definitely on the side of those expecting good business for the rest of the year. Without committing himself on pros- July 24, 1929 i . - » & BARE TEA OFFERS EVERY SER= VICE TO THRE MAN WHO WARTS TO BE SOMEBODY . . 4 OLD KENT BANK CAPITAL AND SURPLUS, $4,000,000 RESOURCES, $38,000,000 THREE DOWNTOWN OFFICES ELEVEN COMMUNITY BRANCHES The Measure of a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’’ 16 CONVENIENT OFFICES Phone 86729 Night Phone 22588 THE INVESTIGATING AND ADJUSTMENT CO., INC. COLLECTORS AND INSURANCE ADJUSTERS Fire losses investigated and adjusted. Bonded to the State of Michigan. Collections, Credit Counsel, Adjustments, Investigations Suite 407 Houseman Building Grand Rapids, Michigan aq . i : | sisi ta 7 July 24, 1929 MICHIGAN TRADESMAN 13 pects for the stock market Colonel from their study on the trend in the trend has been toward lower levels. remained virtually the same, the Ayres thinks that enough favorable financial position of industry revealed In spite of the steady rise in prices statisticians point out. business sentiment has been generated through the composite income accounts for the last year, average yields have Record-breaking dividends paid in in the last six weeks to keep industry running at a high rate of activity for some months to come by the very mo- mentum of the optimism. Not the least of the contributions toward aun improved sentiment has been the steady advance in stock prices since the end of May. Rising stock prices almost invariably result in a cheerful more sentiment. While the trading volume has not yet reached the 5,000,000 share level, weighted in- dex of ninety stocks is up 34 points since the end of May. Distributed by groups this rise represents 28 points for the industrials, 21 points for the rails and 74 points for the utility shares. business public But Colonel Ayres rightly does not base his expectations for continued good business entirely on the optimism generated by rising stock prices. In addition there is the important con- sideration that most lines of industry are still operating at high speed after concluding a half-year of record- breaking proportions. The outlook for the rest of 1929 seems favorable, savs Colonel Ayres, “and in no small de- gree this is the case because business sentiment is so generally cheerful thet it seems able to carry trade, and in- dustry, and even transportation for- ward at high levels of activity for some months yet to come by the very mo- mentum of its optimism. If agricul- tural prospects continue to improve, as now seems probable, and if the stock market will exhibit even a slight de- gree of prudent restraint, which seems less probable, the outlook for the sec- ond half-year promises to continue to be bright.” Among the reasons cited for expec- tation of good business is the attitude reached freely by business men, bank- ers and speculators “that the Federal Reserve authorities have definitely ac- cepted defeat in their long struggle to regain control over the credit situa- tion.” Colonel Ayres admits that “there is much informed opinion to the contrary” but ventures the prediction that interest rates will remain high during the months just ahead. Whether they do or not however “the fact re- mains that so far the high prevailing rates for credit have done little appar- ent harm to business.” One unfavorable aspect of high in- terest nevertheless is the resultant shrinkage in our loans to Europe which a little more than a year ago were running at the rate of $2,000,000.- 000 a year but which have shrunk per- ceptibly with the rise in interest rates. Paul Willard Garrett. [Copyrighted, 1929.] —_2+ >> Recession Early in 1930 “Fairly Well Indicated.” If precedent is any guide the flow of American corporate profits will com- plete its three-year earnings cycle this year, mounting to the best levels in history, but will begin to taper off once more early in 1930. At least this conclusion at once sweet and bitter is the one reached by the experts of Standard Statistics, Inc., sheets of 561 industrial Since 1921 industry has passed through three three-year earn- and balance corporations. ings cycles—a decline lasting a year followed in each case by an increase to new record high levels extending two years—although, note this, the general trend has been upward notwithstand- ing the cyclical shifts. The depression of 1921 was followed by recovery in 1922 and 1923—one year of decline in earnings followed by two 1924 recession was followed ‘by a gain in of improvement. Likewise the 1925 and a rise to a peak that seemed abnormally high in 1926. Once more the second year of earnings expansion After the 1927 recession came recovery in 1928 and it is now all but certain that a still higher earnings peak will be es- tablished in 1929. If so that will com- plete the present cycle and indicate re- 1930. Doubtless chance has played a part in the regularity of this rotation. Aside was followed by a recession. cession in from the law of averages the experis at Standard find a basis for expecta- tions next year. “It is interesting to note that the available evidence does strongly suggest that,”they say, “while the current upswing in earnings will doubtless continue through 1929, a re- cession during 1930 is fairly well indi- cated. The foundation for this belief may be found, at least in part, in the outlook for lower crop incomes this fall, which, if be re- flected in a declining business trend next spring, and in the outlook that the let-down previously anticipated in many lines of industry for the last half of 1929 will probably be postponed un- til so late in the year as to have com- paratively slight effect upon the 1929 results of leading companies, but will be clearly revealed in the early months of 1930.” Whether the next recession in busi- ness will come in 1930 as the cycie charts indicate or later the fat earnings witnessed, will put aside by American corporations are building up a cushin of strength that will enable the better withstand a reversal without difficulty. Not the least interesting sidelight on this is that whereas inven- companies to serious tories have grown the increase in cash assets last year was more than treble that of inventories. Paul Willard Garrett. [Copyrighted, 1929.] 22 >____ Average Yield on Common Stocks Has Changed Little. The advance of stock prices to new high records has been justified by in- creased earnings and dividends, in the opinion of Moody’s Investors Service, which has recently compiled interest- ing statistics on average yields of list- ed common stocks. A weighted average of 421 stocks as of June 1 showed the yield of 4.74 per cent. only about 1 point below that of November 5, 1919, when the average of 141 stocks stood at 5.73 per cent. This average on March 7, 1923, was 5.53 per cent., and on January 4, 1926, was 5.81 per cent. Since then the “The Ban Square” on th GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 Fancy Fruits it ae BRAND Vay FOODS TRADE MARK The Brand You Know by HART Quality Vegetables Look for the RED HEART On The Can W. R. ROACH @& CO. General Offices Grand Rapids, Michigan ee ee ae ae ee ee ae ee a a a a a a ee ee ee ae ee a ee ee ee ee ee ee ee ae a a es ail i coi 14 1928 and 1929 “are apparently not at the expense of conservatism in build- ing up stronger equity values,” says the analysis. “The practice—on the part of about 15 per cent. of corporations—of de- claring extra dividends rather than in- creasing liberally the regular rates is another indication of this conservatism in dividend policies. “Probably even more important than the above are the developments in the field of industry itself. The greater productivity and efficiency of corpora- tions contribute to wider markets and greater earning power and, in addition, the accumulation of huge liquid reserves. These funds, in tura, not only make for a still greater finan- cial strength of corporations but be- come a factor of demand in the secur- ity markets. The various merger de- velopments, which are in line with this tendency toward greater efficiency, constitute another factor accounting for the smallness of many a current yield. result in “There is no end in sight to this ever-accelerating process,” continues the discussion, “and, as long as our financial system grows stronger and more flexible, the probability of a forced liquidation of values, similar to that of 1920, becomes more and more remote. “Other factors being equal, the ad- vance of stock prices of the last nine months was entirely justified by higher dividends.” William Russell White. {Copyrighted, 1929.] ————_~> > Outlook For Second Half. The second half of the year begins under conditions so auspicious that even the most conservative observers are beginning to talk confidently of the prospects for the fall and winter months. indications are not clear until the end of the sum- mer. This year, however, favorable evidence is already coming forward in such volume that early prognosis is scarcely escapable. Of these perhaps the. most notable is the continued ac- tivity of the steel mills at close to full capacity long after the time of cus- tomary slowing down. The same is true of the automobile plants. In both cases demand has dictated output, a fact which supports the belief that the opening of the autumn season will not be clouded by surplus stock. Similar implications are to be found in the im- pressive data of retail sales. The em- ployment and power figures are elo- quent of whirring wheels in the coun- try’s factories at large, while the rising relative number of loaded freight cars tells of distribution of goods on a scale never before equaled at this time of year. What all this means is indicated by the brilliant earning statements coming in from industrial corporations and railroad companies for the second quarter, coupled with the comparative- ly high prices of commodities now pre- vailing. That business sentiment re- flects these conditions is clearly dem- onstrated by the unprecedented amount of advertising in recent months. Thin- ning winters are generally presaged by anticipatory tapering of business in the late spring, fattening winters by re- Generally such ah i i a a a MICHIGAN TRADESMAN luctance to pause even for the hot days in June. A specimen of the first sort we saw in 1926, of the second sort in 1925. — 2o2ea Leisure Time and Spending. Everyone has become familiar with modern ideas about high wages and their repercussions in the form of im- proved standards of living and enlarg- ed buying power that redound to the advantage of industry at large. Most of us know less of the related trend toward fewer working days, to say nothing of fewer working hours. This movement is gaining impetus from the theory, proclaimed most loudly by Henry ford, that those who make goods to sell find advantage not only in providing wage earners with the means of buying the fruits of labor on a large scale, but also in giving to workers abundant time for the en- couragement and satisfaction of their desires for the good things of life. The more they play the more they spend. The five-day week is the longest step in this direction, and naturally it en- counters among employers the most resistance. Yet even this radical de- parture from old economic practice and principle is making astonishing prog- ress. According to a survey of the Bureau of Labor Statistics covering 1928, it affects 53 per cent. of all the clothing establishments and a third of all the operatives, 30 per cent. of the men in automobile plants, and 14.6 per cent. of the building trade workers who are regularly employed. In the build- ing trades and clothing industries the five-day week has not, as a rule, been granted voluntarily. But the same might be said about the maintenance of high wages generally. It remains to be seen whether business as a whole will discover in increase of leisure among the masses of consumers re- sults beneficial to itself which are now credited to the dinner pails that are fult and have something on the side as well. At some point, to be sure there must come a break in the circle that used to be called vicious where give and take follow each other like a dog after its tail. But all that any of us can see at present is a surge of ac- tivity which is submerging many of the rules that were formerly accepted as established laws. What order wiil emerge when the seas of swift change begin to subside no man can foretell. +> —__. A Boudoir Mirror. Mirrors that may be used on dress- ing tables or in a very decorative foyer, or, better yet, in one of the newly equipped modern closets, are made of black onyx. The mirror itself has a deep beveled edge, while the back is finished with a border of metal, inside of which is a row of fine seed pearls. Each corner has a stone setting in quartz. Rose and green quartz are mostly used, for they supply the best color contrasts with seed pearls. In the center of the back is a handsome square of engraved metal in an old silver finish which holds a heavy ring about two inches in diameter and about an inch wide, set with a band of seed pearls. A handsome silk cord with a tassel to match is used in conjunction with the heavy metal ring for holding. July 24, 1929 Vacation time is here Have you considered the advantages of an agency account? We can relieve you of all the routine care of your securities. Whether at home or away, you will always be able to take advantage of sudden opportunities in your investment situation, as your instructions for sales or transfers will be promptly executed. C>O_=2359 GRAND RAPIDS TRUST CO. Grand Rapids, Michigan y We Won’t Overstock Any Grocer Because we know that when he orders “Uneeda Bakers” products in smalier quantities, frequently, he is able to sell them oven-fresh to his customers. And that’s the reason we urge you not to overstock. Our salesman calls often and our trucks give frequent delivery. This helps you keep your stocks complete and fresh at all times. NATIONAL BISCUIT COMPANY “Uneeda Bakers” ee a oo PRODUCTS—Power Pumps That Pump. Water Systems That Furnish Water. Water Softeners. Septic Tanks. Cellar Drainers. MICHIGAN SALES CORPORATION, 4 Jefferson Avenue PHONE 64989 GRAND RAPIDS, MICHIGAN GUARANTEED “THE PUMP SUPREME~ July 24, 1929 MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE Cover Under Alleged Burglary Policy. By restrictive and limiting clauses the cover under an insurance policy may be so whittled down that it does not answer the purpose for which the insurance was required and taken out at all. lt is important, therefore, to examine your policy to see if you are really covered under it to the extent intend- ed by you in buying the insurance. This illustrated by the recent case of Dimmitt vs. Hartford Accident and Indemnity Co. The plaintiff sued to recover on an alleged burglary insur- ance policy, which was an ordinary standard residence burglary policy, ex- cept that it bore a rider with the clause “on the highway.” In the policy was a schedule enum- erating the location of the residence ot the insured; that it was private; that she occupied the entire building and that the occupation of the insured was millinery. The words “Burglary Pol- icy,” appeared at the head of the policy in large capitals. The plaintiff testified that the agent of the company at the time he sold the policy understood that it was to cover her jewelry, her per- sonal knick-knacks, and her household silverware in the amount of $3,000. She testified that she was a-business woman and never intended insuring herself solely against “robbery on the highway.” At the trial of the action, judgment was given for the plaintiff, and the de- fendant appealed. In affirming the judgment of the trial court, the Supreme Court of Kan- sas held as follows: “That the record indicates that plaintiff purchased a burglary insurance policy for the pur- pose of protecting ‘herself against such loss as occurred. It is the duty of the insurer to write a policy in accordance with the application or agreement for insurance and an insured who receives the policy may assume that the insur- er has discharged his duty and written a policy upon the basis of the applica- tion or the agreement. The defendant is bound by the acts and agreements of its agents and the policy is a straignt residence burglary policy. As_ the language in the contract was sufficient basis for the recovery, reformation of the policy was unnecessary.” While the outcome of this particular case was favorable to the policyholder, it does not follow that similar cases tried elsewhere would have the same result. Accordingly, it is always ad- visable to examine your policy to ascer- tain if you are getting the protection you think you are paying for. Particu- larly is this necessary if you are offer- ed insurance at a considerable reduc- tion in the ordinary rates. Cut rates are usually more than offset by drastic reductions in the coverage, So that while you may believe that you are saving money, you are really getting such a limited coverage that it may be practically worthless for your purposes. —_—_-—_- 2s It is so unsatisfactory to flatter a conceited man. He believes you. —oss—— The most subtle form of flattery 1s listening attentively. Collected Insurance on the Husband She Killed. Monroe, July 22—I see by the papers that a woman in St. Louis who shot and killed her husband some months ago has been able to collect under his insurance policy. Could such a thing happen in Michigan? Jy Vie. It would depend upon the circum- stances under which the shooting and killing took place. The case to which you have refer- ence is doubtless that of “Good Time” Charlie Matlock of St. Louis, who back in November, 1928, was shot and killed by his wife in the apartment which he maintained for another woman. When tried on a charge of murder in the Circuit Court for Criminal Causes several weeks ago Mrs. Mat- lock was acquitted, the jury accepting her statement that she had shot and killed her husband in self-defense. Evi- dence at the trial showed that Mrs. Matlock, armed with a revolver had gone to the apartment, intimidated the other woman and waited for her hus- band to come in. Mrs. Matlock was the named bene- ficiary in the insurance policy, ‘but her right to the money was contested by the guardian for Charles Matlock, Jr., a 10 year old son of the slain man by his first wife, while creditors contend- ed the insurance funds should be paid to Matlock’s estate so that they could levy against it. The insurance company interested, the Bankers Life, entered an_ inter- pleader suit for the purpose of having the court decide to whom the proceeds of the policy should be paid. The policy was dated April 2, 1928. The insur- ance company deposited the $10,000 with the court to be paid to whom the court decided. Circuit Judge Landwehr of St. Louis, who heard the case, has decided that the insurance money should be paid tu Mrs. Matlock. —_—__+->—____ A Business Man’s Philosophy. I plead for the right of anyone to speak what is on his mind, not that I endorse what he ‘has to say, but be- cause I fear that in refusing to let him speak I may soon acquire the habit of refusing to let anyone speak wh» holds ideas that disturb me. The mo- ment I do that I know that the skids are under me and that I have become old and useless. William Feather. ——_+ 22 —___ For every employe who is “steady in his work” there shall be steady work. The right to regularity in employment is co-equal with the right to regularity in the payment of rent, in the payment of interest on bonds, in the delivery to customers of the high quality of prod- uct contracted for. No business is successfully conducted which does not perform fully the obligations incident to each of these rights. Each of these obligations is equally a fixed charge. No dividend should be paid unless each of these fixed charges has been met. The reserve to insure regularity of employment is as imperative as the re- serve for depreciation; and it is equal- ly a part of the fixed charges to make the annual contribution to that reserve. No business is socially solvent which cannot do so. Uncle lake Says ~ “WHAT THEY | . oe TRYING TO 00- | Whenever a man gets a notion into his head u >. =o me that he is indispensable, then is the time for A him to grab his rubbers because he is due for a long, long slide.” Our “LOOK OUT MISTER /” a KVP Delicatessen Paper has proven itself to be what we say it is, therefore, you are taking no chance of slipping when you use it. / KALAMAZOO VEGETABLE PARCHMENT CO. KALAMAZOO. MICHIGAN FINNISH MUTUAL FIRE INSURANCE COMPANY Calumet, Michigan Organized for Mutual Benefit Insures Select Mercantile, Church, School and Dwelling Risks Issues Michigan Standard Policy Charges Michigan Standard Rates Saved Members 40 to 68% for 33 Years No Membership Fee Charged For Further Information Address FINNISH MUTUAL FIRE INSURANCE CO. CALUMET, MICHIGAN Affiliated with The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying ne Net Cots BOT Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER 16 — sr - LOSSES DUE TO BAD BUYING. Dealer Who Has Records Stands Best Chance. Under-buying and over-buying are two important sources of loss in the retail food business. Both can be avoided to a great extent by proper record keeping, and the trouble and expense of keeping these records usu- ally will far more than pay for them- selves. By failing to have some article in stock for which there is a demand the dealer not only loses the sale of that item but often loses the sale of addi- tional items which might have been purchased at the same time. It is not uncommon to hear a house- wife say, “I don’t buy from such-and- such a market very often. They’re always out of things, especially when I need them.” If the truth were known, it is probable that the dealer had been out of what the housewife needed only on a few occasions but he is losing trade consistently for having failed the customer when he did and for having given her the impression that he “always” is out of things. In the writer's home town it for- merly was absolutely impossible to buy sweet rolls after 5 o’clock on Saturday afternoon. Every baker and grocer in town was out of them every Saturday after that hour. Then one of the bakers woke up to the fact that there was business to be had, and he baked up an additional batch of rolls one Saturday afternoon. By 9 o'clock he had sold 100 dozen rolls which were made after 5 o'clock. His customers now expect him to have rolls during the evening and he continues to do a big extra trade after his competitors’ In this in- stance, it was a case of under-baking instead of under-buying, but the prin- ciple is the same. supplies are exhausted. Over-buying is just as serious. Whea a dealer buys more than his trade wil absorb, his business suffers in several ways. First, some of his capital is tied up in dead stock and cannot be used to purchase live stock which may be badly needed. Secondly, if the slow moving merchandise stays on the shelves or in the cooler long enough, it must be sold at a sacrifice, which reduces the deal- er’s average margin and profit. In the third place, over-stock often is sold after it becomes shopworn or out of condition, with the result that cus- tomers become dissatisfied. Some dealers over-buy because they don’t know what they actually do need. We shall say more of this a little later. Others over-buy because they permit the salesman to sell them more than they really want. In most cases, this is not the fault of the salesman. Every salesman knows that it does not pay to over-sell his customers, because that practice will eventually work against him. But unless the dealer or the salesman knows how much the dealer does need, over-selling may result. Between the two evils—over-buying and under-buying—there is a happy medium which should be the aim of every dealer. By determining what his experience has been in the past under, a pei i OTA ae Oa mR MICHIGAN TRADESMAN similar conditions, a dealer can guard against either possibility. One way is to keep a record of the sales of various commodities. For this particular purpose, however, it is not necessary to analyze the sales of every commodity. Attention can be concentrated on those which the dealer often is out of or over-stocked with. In the case of some items on which the turnover consistently is slow, the deal- er may want to know his sales for a period of a month or perhaps two or three months. On other items which turn quickly, he may want to know daily or weekly sales. This will be especially true of perishables. It also is necessary in the case of some commodities to know how much has been sold on different days of the week; especially Saturday and Mon- day. Once a record has been obtained of past sales, the dealer is in position to figure how he should buy in the future. It must be borne in mind, of course, that past experience is not a sure-fire guide to the future. A dealer may find that he has sold exactly 259 pounds of pork chops or thirty dozen oranges every Saturday for two months and still his sales may be greater or less the coming Saturday. The law of averages must be used in- telligently. It also is important to note that, in the case of commodities which con- sistently are out of stock, past experi- ence is not the only factor to con- sider. The dealer must estimate how much more he could have sold if his stock had not been exhausted. To do this, it is necessary to keep a record of the orders which could not be filled. If the task of keeping such a record becomes burdensome and _ interferes with other duties of the clerk, the diffi- culty can be met by checking only a few items at one time. A small note book kept by the cash register will serve for recording such information. When the dealer knows pretty close- ly what he can expect to sell within s given period or on a certain day, he 1s in position to buy more intelligently and to avoid the losses which accom- pany uninformed purchasing. Consideration also must be given +o the special order problem. It oftea happens that a good and _ profitable customer whose favor the dealer wish- es to keep at almost any cost will or- der some item which the dealer does not keep in stock. In order to please the customer the dealer orders es- pecially for her and sometimes has to order a larger quantity than the cus- tomer wants at the time. He then puts the balance on a shelf or in the refrigerator and waits for someone else to order the rest. A retail druggist recently led us to a shelf in the rear of his store and point- ed to a dusty collection of cartons and bottles. “I’m going to take a complete loss on all this stuff. It is what is left over from special orders I placed to accom- modate some of my good customers. In some cases, they placed the order and then never came back to get the goods or else refused to take it when it arrived. And nobody else wants it.” This happens in all lines of retail business. Unless his customer is such a big customer that he can afford to risk taking a loss on unsold portions of the order, the dealer must refuse 9 accept the order in the first place or else he must go out and buy the exact quantity from some other dealer. Of- ten the latter will save money for him, even though he makes no profit on the sale. It is impossible to make any definite rules with regard to these phases 21 buying. One extreme is as bad as the other. The dealer who has records t¢ help tell him how to buy stands the best chance of buying profitably. E. B. Wilson. —_—_..s——_——_ Some Pioneer Preachers of the Pines. Grandville, July 23—Among__ the early pioneers of West Michigan there were ,no_ hardier, courageous, self- sacrificing men than those who car- ried the gospel to the wilderness and blazed the way for religious teaching of the settlers. My memory carries me back to those early days and I recali several minis- ters who did yeoman service for Chris- tianity and morality in the shadow of the pines. I call to mind one who should have a monument reared to his memory, the late Henry S. Mellon, than whom no more faithful follower of the cross ever penetrated the pine woods. He was not an educated man in the highest sense of the term, yet he had a surplus fund of common sense which was far more useful than a _ college diploma. He secured the use of the schoolhouse at Bridgeton in which to hold religious services and he_ held those services with regularity, regard- less of the opposition which met him at every step. He had preached several sermons before the hard pets of the border de- cided to dispense with his services. On one occasion, while engaged in hold- ing a meeting in the evening, some evil disposed persons unhitched his horse from the cutter and boosted said cutter to the top of a woodshed. When the elder came forth at the close of the services his horse was there, hitched as he had left him, but the cutter had disappeared. No lengthy search was made and the min- ister, his wife and daughter, wended their way homeward through a slush of snow and water for a distance of half a mile. Later Mr. Mellen found his cutter and founded a sermon on the trick. This, however, was not the end. In various ways the evil element went to the meetings for the sake of disturb- ing them. At length it was learned that some of the toughs had hit upon a scheme of throwing out the elder bodily. This plot came to the ears of some of the better class of millmen who were ever on the alert to see fair play. A mill foreman we will call Sam rolled up his sleeves one Sunday morning, snat on his hands and said: “Elder Mellon is going to preach to- night if I have to lick every one of those ‘tother side the river ruffians.” The meeting came to order in the schoolhouse, the same one from which the roughs had driven Seth Abbott at an earlier date. This time, however, the toughs had counted without their host. Scarcely had the preacher begun his sermon than a lot of men in the back seat rose and filed into the aisle with groans and jeers. Mr. Mellon eyed his enemies without blanching. At the same moment a man arose, stepped into the aisle from one of the front seats, Sam, the strongest lumberjack on the river. _ Take your seats, gents, the elder ain’t through yet. You can hand in yer donations later.” At the same time procedure July 24, 1929 the speaker threw a glance over his shoulder at half a dozen husky lumber- jacks of his own crew. “If these cuss- es attempt any rough stuff, boys, jest throw ’em out.” And that ended the eruption. Mr. Mellon later thanked Sam for his contribution to law and order. Mr. Mellon carried on his preaching throughout a number of years, not only at Bridgeton, but at several other places nearby, and he finally had the satisfaction of building a church which stands to this dav as a monument to his faithfulness. Mr. Mellon held many largely at- tended district meetings during his wildwoods pastorate, bringing into the woods some of the most eminent min- isters in the State of Michigan. He went out after the sinners and fetched them to the stool of repentance, converting some of the hardest char- acters in the woods. He was a self- sacrificing servant of the Lord and no- body, not even his eremies. doubted his sincerity. He passed on a number of years ago and none ever came to fill his place. The name of Elder Mel- lon is held in grateful memory by ma old timers of the one time lum- ber woods. Another great preacher of pioneer days was a Kent county man, the Grand Old Man of Sparta, Rev. John Maynard, who preached more funeral sermons and united more couples in marriage than any other preacher in the State. _Mr. Maynard was a native of New York, where he often drove twenty miles in order to partake of blueberry pie ata famous wavside inn. He was a Freewill Baptist and served the Spartans in that pulpit for thirty years. He was a whole-souled Christian, ever open to the throbs of pain and sorrow among his fellow men. He had a heart as big as an ox no denying that. He, too, long since departed from earth. A good minister can minister to more sorrowing souls than can anv other. Elder Alanson St. Clair was a min- ister of note at an earlier day. He was at one time pastor of a Croton church, one in Newaygo, and also one at Mus- kegon. Before the civil war he was an ardent free soiler, and met with some interesting experiences while on the circuit. : He had some thrilling experiences in Kansas at the time of the border ruffian war on that state when an at- tempt was made to force slavery on the people of “Bleeding Kansas.” After the opening of the civil war he went about speaking at public gath- erings in behalf of the Union, calling on young men to enlist in defense of the imperiled nation. I know of at least one instance where his eloquent appeal decided a certain youth to en- list, and about a year later Elder St. Clair preached that boy’s funeral ser- mon, Ministers of to-day can scarce- ly know how to appreciate the great work done by their predecessors. Old Timer. British Publicity Slogans. Lord Dewar, wittiest of British after- dinner speakers, gave the modern ad- vertiser some pointed epigrams when opening an exhibition of poster art. Here are a few of his observations: Samson got some wonderful adver- tising results when he took two col- umns and brought down the house. The lions of society are tigers for publicity. Footprints on the sands of time are not made by sitting down. Nothing deflates so fast as a punc- tured reputation. If a man upon his trade relies, he must either bust or advertise. here is no traffic congestion in the straight and narrow path. teh ee en We Pett a een ee display to work in his big grocery store in Tarry- town, N. Y. Put your Post Toasties floor display to selling for you. This summer we’re telling your customers about the Wake-up Food’s quick, new energy as never before—advertising not only in the five leading women’s magazines and the farm papers, but in 2300 newspapers in towns large and small. Thousands of Wake-up Food advertisements coming right into your community! Tonight take home a package of Post Toasties so the family can enjoy a delicious Wake-up T'ood breakfast. These hot, summer mornings you'll all benefit by its quick, new energy! POST TOASTIES The Wake-up Food (C) 1929, P. Co., Inc. AN UNUSUAL COLLECTION SERVICE We dig up your Mr. Stowe says: We are on the square. So will you after you have used our service. No extra commissions, Attorneys fees, Listings fees or any other extras— Only one small service charge. er ee cr Ohaaaier of Com- For your eee oe merce, Battle Creek, MR. STOWE A ee ee ee of THIS PAPER, Michigan Retail City 4 : Dry Goods Association. : Give us a trial on some of your accounts now. Merchants’ Creditors Association of U. S. Suite 304, Ward Building. Battle Creek, Michigan cern tice A A RN ae 18 DRY GOODS Michigan Retail Dry Goods Association. President—F. H. Nissly, Ypsilanti. First Vice-President — G. E. Martin, Benton Harbor. Second Vice-President--D. Mihlethaler, Harbor Beach. Secretary-Treasurer — John Richey, Charlotte. Manager—Jason E. Hammond. Lansing. Cigarette Cases. A leather cigarette case made to hoid pack of cigarettes comes in all the new an ordinary colors and in reptile leathers. This case has a turned down flap that fits into a small flat leather loop and conceals a tiny outside pock=t This is guarantee which holds a patented lighter. lighter, although small, to work, and is also covered with leather to match the cigarette case. who are cramped for bachelor who likes For those space or for the the unusual in smoking and _ after- dinner articles there are some new type trays recently imported from France. One frame holding three trays is made in an oblong shape, has four legs, and what would be the top of the tray tions, each one being removable. Per- attached to each is a bowl- sh tray, a rectangular box for a metal manently shaped a half a a or so cigarettes, circular bar designed to prevent a cor- dial glass from slipping off, and an- opposite, to hold a These other one, just demi-tasse without its saucer. trays come equipped with the coffee cups and cordial glasses. This repeated in a double-deck tray with a center handle. finishes are same idea is 30th silver and copper used. —_2 2+ >_—_ New Wooden Covers For Umbrellas. Umbrellas that beauty, practicality and smartness are made with wooden telescoping covers which slip on, and are much easier to manipa- late than those made of silk. Differ- ent woods are used for the sake of including those used in the canes. The combine variety, making of men’s fine umbrellas are made on sturdy wooden unique handles shaped like animal heads, which, by pressing a concealed button, are made to wag their tongues and flap their heads and, in the case of owl heads, the eyes will 3irds can be made to chirp and dogs to bark or flap their ears. The heads are all good reproductions. Fine quality twill silk in solid colors, or with an occasional colored border, is used. Since wrist watches have a habit 9: becoming misplaced and _ sliding off bureau tops and dressing tables, a new night light has come in to help take care of them. They are equipped with standard batteries and come in mod- ernistic effects, to represent birds and animals or as crystal glasses or odd blocks. A ledge or hook is provided for holding the watch. frames with sparkle. —_+ 2 >—__—__ More Millinery Buyers in New York. More buyers of millinery were in the New York market last week than at any other time this season, and the business placed ran into considerable volume. Much of the buying reported was in the more popular-priced lines, which only recently have been com- pleted for the new season. Hereto- fore this season, the bulk of the buying is divided into three sec-’ MICHIGAN TRADESMAN had been in models selling upward of $10 at wholesale. The cheaper lines are paralleling the more expensive of- ferings so far as possible, offering re- domestic make in place of the imported material employ- versible soleil of ed in the more expensive makes. The colors are the same, with accent on black and blue. A feature of the popular-price buying is the call for brown, somewhat larger head sizes to accom- modate young women who are letting their hair grow. —_—_2+2s—___ Solves Mystery of “Shrinkage.” The reason why pre-shrunk fabrics often seem to shrink after being made up, used and washed has been discov- ered by one of the big shirt manufac- turing concerns. Worried by the num- ber of returns of its goods on the ground of neckband shrinkage, this concern put its research department at work on the matter. After careful study the fault was laid at the door of mechanical washing by ‘laundries. This, the investigation brought out, had a tendency to bunch the threads of the fabric up into tiny V-shaped masses, which shortened them and gave the neckbands the appearance of shrunk. Hand-ironed under pressure, with the neckbands drawn out tightly, the apparent shrinkage was found to disappear. having —_—_ —. 2 2>—___- Colored Glassware Sought. The early Summer weather this year and the continuance of high temperatures have produced a wave of consumer buying of colored glassware which has caught many re- Duplicate Iced tea and coming of tail stores short of supplies. orders are the result. other beverage sets have been extrem¢- ly active of late, and a good call for glass luncheon sets is also reported. All of these are moving in a variety of shades, of which green and topaz are apparently the most popular. Col- ored glass console sets are being taken well. Sales of stemware are active both in solid color and contrasting- Most of the latter are in two-tone, although in some the base and stems are colored and the body of the article is plain. shade effects. cases ———__.2 > Smart Dinner Frocks. Plain and brocaded taffetas will be worn for restaurant dining and for dance frocks. Lanvin and Cheruit are among the Parisians who are making uncommonly smart gowns of taffeta, some “in plain. colors and some bro- caded with metal thread. Nothing has superseded chiffon, which is used im- partially by the various houses. It is adaptable to every season and to both the frock of long lines and the one of many frills. Several of the less formal evening frocks illustrate new and interesting details in the way of boleros, deep capes and scalloped edges. The sleeve- less bodice is omnipresent for evening. —_————_>2>—_ -—— To Produce Blue Willow China. Domestic production of the blue willow pattern on china blue plates will be undertaken on a volume scale shortly by a large manufacturer of china. The pattern, which has beea a staple throughout the world for over 100 years, according to officials of the company, has never before been pro- duced in this country on a large scale. At present, it is claimed, the country depends upon imports from England, France and Germany to supply the de- mand for the blue willow design china. With volume production in this coun- try, it is pointed out, the plates will be available at prices below the import level. —_—_~22s2>___ Sports Belt Vogue Grows. A growing vogue for sports belts to be worn with business as well as sports suits has brought a substantial gain in the sale of fancy belts this summer. Early orders were satisfactory, but re- orders on the belts have exceeded ex- pectations. The extremely warm weather this season and the fact that men who discarded their vests wanted a belt of brighter or flashier type is held responsible for the increased in- terest. Orders for belts for the Chris:- mas trade are sparse in the market at the present time, although a few or- ders for small lots have been received. July 24, 1929 Doll Orders Confirmed. Doll manufacturers report that mer- chandise carried over by customers from the Christmas season was dis- posed of an Children’s Day last month and prospects for an active season are excellent. The humid weather of the last two weeks proved a considerable obstacle in the production of dolls, but its effects were minimized by the fact that the spell occurred before the sea- son was at its height. A similar oc- currence in August would be a serious it was said. —_—_»-2s—___ Add Five Dollar Hat. Desiring a line of $5 hats to round out their trade lines, the Knox Hit Co. has formed the Byron Hat Cor- poration, which will shortly begin the manufacture at Danbury of a line of stiff and felt hats for the Spring 1930 The new hat will not be sold in Knox Co. stores but by salesmex, and will be carried in the Long Hat Stores, which are affiliated with the Knox Co. set-back, season. Always Sell Rowena Yes Ma'am Graham Rowena Golden G. Meal LILY WHITE FLOUR “‘The Flour the best cooks use.”” Also our high quality specialties Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Rowena Pancake Flour Rowena Buckwheat Compound Grand Rapids, Mich. At EveryMeal t HEKMAN'S 1e S and Crackers | a an ui Wy <= UN iw ih Le Cookie- and Crackers ASTERPIECES Q E THE BAKERS ART ti. mil i rail ty pai | i w/a ATL. or every 0 occasion RS pe a a iD A ; o> il ie aX) ia | ta*~ — i a July 24, 1929 MICHIGAN TRADESMAN 19 SHOE MARKET Michigan Retail Shoe Dealers Association President—Elwyn Pond. V.ce-President—J. E. Wilson. Secretary—E. H. Davis. Treasurer—Joe H. Burton. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. Garish Styles and Violent Colors in Shoes. No part of fashion in dress has changed more swiftly nor more often than footwear. Since the days when plain black or tan was considered the correct thing, there have come, within a few seasons, the most garish styles and violent colors: theatrical details in heels and ornaments, weird reptile skins; new shapes, including skeleton sandals, and what not. The point of interest in dressing the feet for this Summer’s fashions is the finished manner in which all the ex- tremes and extravagances have been reduced to harmonious forms. These are seen in the midsummer ensembles of handbag and shoes of one material and design. The idea has struck the fancy of fashionable women and brought out a large assortment in de- sign, material and color of dainty, chic, dressy little accessories that add a touch of elegance to the simplest cos- tune. Shoes for the softer and lighter type of dress for midsummer in either the sports or the draped model are of in- finite variety, the newest and finest of which are shown with companion bags. Suede, kid, silk and finely woven linen are embroidered in delicate flower pat- terns in Dresden shades on light beige, white or deep ivory. A few are done in the modernistic manner, but in well- chosen colors. It is decidedly not fashionable this year to be garish as to footwear. For country wear in the sultry days there are, of course, the usual sports types in leather, canvas, suede and the reptile skins. This season there are few shoes of all one color. Most of the new styles are trimmed with a leather that forms a contrast used ‘n saddle, bands and pipings of tan or black on white and of one color cor shade on another. Very rich combina- tions are effected with brown on beige or sand and, in reverse order, black trimming on tan or beige, and, most striking of all, black on white. House shoes, such as are worn with an elaborate tea gown, afternoon dress and even mules for the boudoir, are taken into account by the designers, French and American, in models of fine material. Almost all are in plain colors and ornamented in some fashion to blend with the costume. An exotic example of boudoir slipper is one of pale orchid, pink washable moire, with a silk and velvet orchid blossom fash- ioned on the toe of each. The effect is the smarter when pat- ent leather is used on dull kid or buck- skin, and when the heels are made to match the trimming. Nothing more stylish has been shown in many sea- sons than shoes brought out for late summer made of white doeskin with saddle trimming and heels of black lacquered leather. The shoe intended to be worn with more formal sports dress is called, like the ensemble to which it belongs, a “spectator” shoe. This is shown in several fetching models. One for Summer wear only is of plain white Japanese straw with ankle strap, heel and narrow band trimmings of white leather. A small purse bag in whicn the design and materials are duplicated is finished with a clasp and monogram of white enamel framed in silver. These white shoes and bags are made on the same model with dull kid in- stead of straw, with the trimming of lacquered leather. Dashing combina- tions are shown in shoes of colored suede, jade, purple, scarlet and blue, trimmed with white or black. In one model of the latest style a shoe of closely woven white linen is embroid- ered all over with small eyelet dots, each with a ring of black or bright- colored silk sharply pointing the pat- tern. A bag of medium size matches the shoes. Hand-painted shoes and bags are shown in a number of charming styles on grosgrain, linen and kid, the motif being small and finely done. Another new phase of this bag and shoe en- semble is extreme in shape and makes use of quaint petit point, usually an angle motif, such as a spray or nosegay of flowers, a small conventional or modernistic figure. OE — Multiplying Little Profits. The dizzy rise of cigarette produc- tion, which goes on and on as though it would never end, is one of the won- ders of the age that, among many, has become commonplace. For that rea- son only passing attention is given to the latest figures showing an output for May of 11,168 million, nearly 25 per cent. more than in May last year. But in connection with the cut made in trade prices a year ago last April the record is useful for the light it throws in an elementary way on the relation that under certain circumstances exists between unit prices and volume of profits. When the manufacturers first announced that the popular brands would be sold at $6 a thousand instead of $6.40, less discounts, it was reckon- ed by at least one good authority in such matters that the companies stood to lose twenty million dollars in in- come if they stuck to these rates for a year. Actually the Big Three reported larger earnings than ever in 1928, In- creased consumption was the reason, of course. The arithmetic is so simple that it is worth following only because we are constantly hearing business sermons which ignore the answer. As- suming, for the sake of simplicity, that the old prices prevailed throughout 1928 and that the new prices will con- tinue through 1929, and omitting dis- counts for the nonce, we arrive at this problem, reminiscent of childhood: If 106 billion (production in 1928) brings $6.40 a thousand, will the amount tak- en in be more or less than the amount received from 120 billion (estimated production this year) at $6 a thousand? The answer, forty-two million more, is not a forecast, needless to say. The net results, everything taken into ac- count, may be somewhat different. But it is near enough in principle to illus- trate rather strikingly a factor in money making which is still looked at with distrust by a good many business men who are in a position to use it to their advantage. When prices can be made a first lien on profits dividends are not likely to dwindle. ——_+-. Taking His Pick. Murphy had just been presented with men, triplets and was so elated over the event that he called in everybody to see them. Among the visitors was Hogan. ““An’ what do ye think of that?” de- manded the proud father, pointing to his row of offsprings. “Well,” replied Hogan, judiciously, looking the babies over carefully and pointing to an especially healthy speci- “[’d be keepin’ that one.” MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY FIRE AND TORNADO INSURANCE OS $200,000.00 Saved to Policyholders Since Organization ______- 380,817.93 Write to L. H. BAKER, Secy-Treas. Lansing, Michigan NORTHLAND CHERRIES 10 LB. DISPLAY BASKETS MADE BY PUTNAM FACTORY, NATIONAL CANDY CO. Inc., Grand Rapids, Mich. Heinie And His Orchestra Brunswick Recording Artists Delighting West Michigan Dancers AT RAMONA GARDENS (Reed’s Lake, Grand Rapids) — Wonderful Music! Delightful Programs! Popular Prices! Dancing 8:45 until Midnight Every Night Except Sunday and Monday 20 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President — A. Faunce, Harbor Springs. First Vice-President—G. Vander Hoon- ing, Grand Rapids. second Vice-President —Wm. Schultz, Ann Arbor. Secretary—Paul Gezon, Wyoming Park. Treasurer—J. F. Tatman, Clare. Extra Profits Worked Out By Pro- gressive Grocers. Grocery departments in department stores are proverbially unprofitabie. They are discontinued in most cases. If kept going it is because of long as- sociated traditions or fear that the change may injure the other depart- ments. Those which pay directly in and of themselves are so few that one might almost say they do not exist. So what I now tell is not at all to be taken as typical. It is radically ex- ceptional. It is told to show once again and very forcibly that the man himself is the element which spells the yea or nay of success in almost any business. This is a sketch of a grocery depari- ment which was started on a new self serve plan in a basement room some ten years ago. It outgrew that room. It was necessary for the management to build an annex and it made one three stories high, with the salesroom on the ground floor. The only entrance to the grocery store is through the aisles of the department store, hence the store as a whole derives the bene- fit from the leader-influence of the gro- cery department. But while groceries originally were installed as a purely leader-department, designed not to be profitable in them- selves—planned just to play even-— neither making nor losing money—that department now sells $650,000 worth of goods per vear. Stock carried is $40,000, hence stock turn is eighteen times a year. “It seems to me,” said the manager, “that the grocery business is in about the best position now that I have ever seen it.” Let other grocers please follow this, because what I hear from most gro- cers is not such an opinion: “As the wholesale grocery business is now badly demoralized, we buy al- most at our own prices and as for stock, we carry less than ever. Ten years ago, when this business was comparatively small, we had to carry $60,000 stock. Now we carry only $40,000. We have cut out $20,000 of idle capital and curtailed storage and handling to a remarkable extent.” “Of course,” he continued, “we have chain competition. . Everybody has that and I suppose it must count for something and have some influence; but we literally pay no attention to chains and their ways. I know, of course, by their advertising what they are doing. But if they sell sugar at cost, I do not follow that, nor pay the least attention to it. “Our business rests and stands on high quality in goods and good ser- vice. That may sound trite, but our business grows despite that facts that we are down town, not near our pa- trons, and that our deliveries have to run on a schedule which is not nearly so prompt as that of a neighborhood MICHIGAN TRADESMAN store. There is no other way to build business, to my mind; but our experi- ence shows that such ways do build business.” A severe handicap on this business happens to be its perishables depart- ment, and from a peculiar cause. That is department store deliveries. The delivery department is necessarily a thing apart in such a store. Groceries must go in with all other goods, scheduled as other articles, handled by men not as careful of foods as they should be. : Thus melons, for example, also bananas and other soft fruits, are sent to the delivery in the evening in per- fect condition, but they lie in a stuffy room over night and when delivered next day are “mush.” So severe is this handicap that this manager says the line does not pay him. It hardly plays even. He is considering its discon- tinuance, because, without it, his gro- ceries pay handsomely. This, too, in face of the advantage that the store commands such capital that the manager can buy quantities as he feel is good business. Thus, for example, last fall he purchased 3,000 cases of celery and stored it. The manager in direct charge of perishables had to reassure him when that big For he did not think such quantity could be sold. But it was sold and 200 cases in addition. It cost an average of $2.15 and was sold at an average of $4.25, which was a nice profit, of course. All of which shows that men who make good as grocery managers do not accomplish their results without diffi- culties. “Difficulties are things which show what men are.” Branch units of big metropolitan stores have not as yet worked out, but up to now results have not justified the extensions. In lines other than groceries it is also discovered that the price element in current competition between chain stores and small individuals is a small- er factor than said individuals think. This was shown in investigation of hosiery, underwear and dry goods lines. The worry of single merchants is sup- ported less by the facts than by the supposition on the part of individuals that the chain can always undersell them and thus divert their business. Grocers are more frequently scared by similar shadows than by any facts in their business experience, for it is well known that the grocer who knows his business, charges correct prices— neither too high nor too low—and renders proper service, gets along all right regardless of chains. General credit conditions are pretty sound these days. Enquiries in the large centers are several per cent. less than a year ago. Inasmuch as per- sonal, individual, consumer credit is in better shape to-day than ever, we have mighty favorable conditions for profit- able business in our country. The merchant who does not prosper now 's apt to be one who could not prosper in any other conditions or at any other time. Men approached to become members of any trade association invariably ask, (Continued on page 31) purchase was made. July 24, 1929 -7-N. IONIA AVE. NEW AND USED STORE FIXTURES Show cases, wall cases, restaurant supplies, scales, cash registers, and office furniture. Grand Rapids Store Fixture Co. N. FREEMAN, Mgr. Agency for Remington Cash Register Co. Call 67143 or write VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruit and Vegetables “Yellow Kid” Bananas, New Potatoes, Strawberries, Sunkist Oranges, Lemons, Fresh Green Vegetables, etc. M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN —= Direct carload receivers of UNIFRUIT BANANAS SUNKIST - FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables AT YOUR GROCER’S A huge advertising campaign is sending thousands of new customers to grocers for their daily supply of Yeast. Grocers who show Fleischmann transparencies on their windows or doors, and metal package displays in their stores are identify- ing themselves with this advertising and are enjoying bigger profits by securing these new customers. To get your share of this new business be sure you have these displays in a prominent place. FLEISCHMANN’S YEAST Service We now invite you to inspect the finest cold storage plant in America. We have Charles A. Moore Ventilating System throughout the building enabling us to change the air every seven hours. We also carry a complete line of fresh fruits and vegetables at all times. Won't you pay us a visit upon your next trip to Grand Rapids. ABE SCHEFMAN & CO. COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS ot -t- MICHIGAN July 24, 1929 MICHIGAN TRADESMAN MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell. Grand Rapids Vice-Pres.—E. ©. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Harms the Innocent and Rewards the _ Guilty. An ordinance is being considered at Mt. Clemens to provide city inspection of meat as a result of accusations made before the county board of supervisors several weeks ago by H. O. Messmore, Utica packer, who attempted to ex- pose paradoxical and unworkable fea- tures of the present laws. The charges of Messmore alleged a situation whereby his own plant, which he said is the only one in the county where meat is rigidly inspected and stamped by the Detroit inspection de- partment, is heavily penalized by a county law providing that all beef cat- tle entering the county be held in quar- antine. This law makes no exception of animals received for immediate slaughter, as is done in similar laws in force elsewhere. As a result, Mess- more said he is now slaughtering only nine cattle a week in place of the thirty or forty he killed before the law was passed. In the meantime, Messmore charged, Mt. Clemens has no protection against contaminated meat except the integ- rity of local retailers, and the quaran- tine law itself, except in his own case, is not enforced. He cited a specific in- stance in which four carloads of cattle entering the county were allowed to go to their destination without either inspection or quarantine. It was revealed at the. hearing that the quarantine law included no pen- alty for violation. As a remedy, the packer proposed a change in the quarantine law to allow for the admission of cattle for im- mediate slaughter, as this precludes the possibility of their spreading dis- He also pro- inspection to ease to county herds. posed more adequate guard against consumption of diseased or spoiled meat. Although nothing has yet been done officially, it is believed that the city will pass a new ordinance providing for city meat inspection. Since the city is also establishing a farmer's market, it is proposed to combine the positions of meat inspector and mar- ketmaster. —_—_+-+___ How the Four Types of Meat Were Named. How did the four outstanding va- rieties of meat get their names? Up to the Norman conquest of Eng- land in 1066, the same names that were applied to the live animals—kine, calves, swine and sheep—were used also for the meat which they produced, but the Normans spoke French and consequently the ruling class, or polite set, used the terms “boeuf,” “vielle,” “nore” and “mouton,” which were the French names both for the meat and for the live animals from which ‘t came. The native underlings, however, who tended the livestock continued to use As a consequence the native names. we now have two sets of names—one for the animals and the other for the meat they produce. —_—_-> = ___ Swine and Cattle Are No Longer Vegetarian. Even animals, judging from a re- port of the Bureau of Fisheries, can- not always retain their health on a vegetarian diet. More and more at- tention is being paid to fish meal as a valuable supplement to the usual cereals used in feeding stock. In the usual feed for animals, says the report, many elements are not found in the proper proportions. Iodine, for instance, may be absent and goiter result, or calcium may be deficient anil bone formation as well as general health may suffer as a consequence. [a many cases the land, and consequently the products of the land, may be de- pleted of these important substances, but the sea, and consequently the fish, retain them in abundance. —_22+ >___ The Chain Store Robs the Community. Carson City, July 23—I see Thomas Edison is looking for an understudy to succeed himself. While you do not need one yet, no doubt you are think- ing about the perpetuation of the Tradesman. Men who will stand up and fight the battles of the people seem to be grow- ing less in number. Our congress has very little in the way of leadership along this line. The rapid merging going on in many lines of business, especially lines which distribute food and other necessities, indicates that the day of the independent merchant is drawing to a close. The lullaby of “buying power’ and “lowest prices” seems to put the mass of the people to sleep. Greed is in the “saddle” and the reward which was always possible for individual effort is gradually being restricted. A few giant corporations desire a monopoly of leading lines of business. If the individual is to have the privilege and rewards which come from initiative endeavor, then a Trades- man publication is needed. I read with considerable interest the articles of W. S. Caslow. He was here some weeks ago and our merchants and the banks bought a supply of his books, The Sob Squad. I give Caslow credit for awakening the merchants and assisting them to educate their patrons. Here is where the work must begin. The consumer is a free lance as to where he shall spend his money. If he can be made to see that destroying the home merchants will depreciate the value of his property, then he will be more loyal to his home community. Every country town must have the business which rightly be- longs to it, otherwise it cannot remain in a healthful condition. The chain store system robs the community, as it gives little in return for what it de- mands. E. B. Stebbins. ——_2- +>___ Fall Call For Rayon Underwear. Following a_ successful wholesale summer season, plans are being made to feature men’s rayon underwear for Fall. These undergarments, it is said, may be worn comfortably until the temperature demands “heavies.” Re- tailers have placed considerable busi- ness already in the merchandise for August-September delivery. Athletic shirts and shorts will again be stressed with some attention given union suits. White is the outstanding shade, with novelty color combinations also figur- ing strongly in the demand. —_——_.- > Only those who fear death deserve longevity. MICHIGAN BELL TELEPHONE CoO. ~ DETROIT ~ And keep in touch with home by tele- phone. Long Distance rates are sur- prisingly low and the service is fast. ar ‘Uacation in Michigan DYNAMIC Detroit—giant of the Mid-West —marvel of the industrial world! . . . Fac- tories making thousands of automobiles a day! ... Center of the aviation industry! . . -Cosmopolitan in character — interna- tional in interests! . . . Include Detroit in the itinerary of your touring vacation. Don’t Say Bread — Say HOLSUM GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RAPIDS, MIC.H I GAN 22 HARDWARE Michigan Retail Hardware Association. President—W. A. Slack, Bad Axe. Vice-Pres.—Louis F. Wolf, Mt. Clemens Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Suggestions in Regard To Handling Cutlery Stock. The retail hardware dealer carries few lines that make leading sellers a‘ Christmas time and also enjoy another big season in June. Snow shoveis have their limited season, so do lawn But silverware, cutlery and allied lines receive special attention in both June and December, can also be featured in connection with September mowers. weddings, and are in fair demand throughout the whole year. A line like this is worth featuring, and merits careful and _ intelligent handling. True, the hardware dealer has keen competition from the jewelry stores; but the line is as legitimate 1n the one type of store as in the other, and hardware dealers can look to Jo a big business in all classes of cutlery. The appropriateness of articles of cutlery and silverware, either as Christ- mas tokens, wedding gifts or birthday presents, is well recognized every- where. Most articles of cutlery have the advantage of combining the orna- mental and the useful. The line lends itself readily to window display; in fact, cutlery displays are among the most attractive and most successful a hardware dealer can put on. The heavy trade at Christmas is in itself ample reason for carrying these lines: but the retailer can feel well assured that, with a little pushing, his stock will be kept moving throughout the year. One small city firm has found it advantageous to devote one of their large windows at special sea- son to the display of rich silver plate and gold plate; and in addition has several large silent salesmen, promin- ently placed in the store, where these lines are on constant display. The featuring of the higher-grade articles by this firm has won it locally the reputation of handling quality goods. This reputation helps a great deal in making sales that run into money. The average gift purchaser may have a price limit, but at the same time he wants something good and de- pendable. He will naturally go first to the store where quality is featured. Upkeep of the stock is, however, an important matter. While it should be given display in a prominent place, that display should be under glass. Cutlery should not be handled indis- criminately, though it is of course necessary and desirable to give the i1- tending purchaser every reasonable op- portunity of examining the goods. In this connection, constant care and watchfulness is needed to guard against possible depreciation. It is no uncom- mon thing in a careless store to fiad the blades of pocket knives, carving knives and other articles of cutlery spotted with finger prints that cannot be removed. Prompt wiping of cutlery with chamois skin immediately after the customer has gone will save some heavy discounts in the value. of the ar- Then, too, the cutlery ticles shown. MICHIGAN TRADESMAN case should be gone over frequently. The workeneed take little time; but it is important to have it done. In some stores some one member of the staff is placed especially in charge of the cutlery, and is responsible for prompt wiping of all articles on dis- play. Quite a few hardware dealers have no special system for displaying or sampling table cutlery. In showing many lines of plated ware, the usual custom is to bring down a box of each kind of goods and take samples from the boxes. This method very often results in the covers of the boxes be- coming mixed or broken; and where juniors are employed, they very often put the wrong covers back on the boxes. The stock also ‘becomes un- tidy, the boxes become soiled, and the goods ultimately present a tarnished or rust-spotted appearance. In a hardware store a short time ago a salesman was showing a lady some silver-plated tea and dessert spoons. The salesman had about ten boxes of spoons on top of a showcase, and had taken a sample from each box. In several cases the spoons were ta-- nished and the boxes broken from hav- ing been shown many times in the same manner. After making a selection, the lady stated that she wanted nice bright spoons. On looking at the spoons in the box, the salesman discovered that nearly all in that particular box were tarnished, and lying loose in the box, the result being that he was compelled to open a new box to fill the order. On questioning the salesman regard- ing the tarnished goods, he stated that they shined them up occasionally or sold them at reduced prices when they became scratched from frequent clean- ing. In this store, cutlery, such as dessert and table knives, were shown in the same manner; and often an ac- cumulation of rust-spotted knives had to be sold at reduced prices to clean them out. Meanwhile, the dealer had a disorderly cutlery department, and the packages became soiled and brok- en. There was also a leak in profits through selling shop-worn goods at a reduction, and through having a large percentage of such shop-worn goods. In addition, a large amount of time was wasted in bringing out the goods to show them, and in afterward replac- ing the unsold goods on the shelves. A customer entering a store to pur- chase cutlery is much more favorably impressed if shown a nice clean set of samples than if he has to wait until numerous boxes are opened only to find in many cases that the goods are tarnished or in a disorderly condition. Many of the larger stores have in- troduced systems of various kinds for the purpose of keeping the cutlery d2- partment in a clean and tidy condition. One system that has been tried out and proven very successful is so very simple and convenient that almost any hardware dealer could adopt it. The outlay involved is practically nothing. The idea is to show samples in rol!s in much the same manner as cutlery is often shown by travelers. Take, for instance, a_ silver-plated teaspoon. When a customer asks to see such July 24, 1929 Michigan Hardware Co. 100-108 Ellsworth Ave..Corner Oakes GRAND RAPIDS, MICHIGAN z ‘ Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle Special Reservation Service — “Wire Collect” In Detroit=the Detroit-Leland Hotel Much larger rooms... . an inward spirit of hospitality . . . . unsurpassed standards of service .... a cuisine that transcends perfection, have within a year of its estab- lishment, gained for the new Detroit- Leland Hotel an enviable national and international reputation. 700 Large Rooms with bath— 85% are priced from $3.00 to $5.00 DETROIT-LELAND HOTEL Bagley at Cass (a few steps from the Michigan Theatre) Direction Bowman Management WM. J. CHITTENDEN, Jr., Managing Director BROWN &SEHLER COMPANY Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN July 24, 1929 MICHIGAN TRADESMAN 23 spoons, the salesman produces and un- cutlery, and that you think he appre- increase and should grow better rolls the sample roll which contains ciates good cutlrey. steadily until mid-Fall. Marketing GEO. B. READER tea, dessert and table spoons, one of each kind. A neat price ticket is at- tached to each sample spoon. On one side is the price, and on the other the stock number. The result of this system is that the customer can be shown the full line in a few minutes, and there is no con- fusion regarding prices. The stock itself is kept on shelves. Each ‘kind or style is given a stock number, and this number is marked ~ or stamped in neat figures on the end of each package. The packages are arranged on the shelves in order of number, beginning with “1” and so on up. It is generally considered best to give the cheaper goods the lowest numbers. If this is done the goods will run from left to right on the ascending scale of quality, the highest grade goods being at the extreme right. There is no necessity for taking a package from the shelf until the sale has ‘been actually made from the sam- ple roll. In connection with this system of showing goods, it is desirable to have a price card. This may take the shape of a plain card, or a small price book for the cutlery department. A card of this kind shows, in one column, the stock number; then a description of the item, giving make and pattern; then the selling price. Tea, dessert and table spoons should each be given a place by themselves, then dessert forks, medium forks, dessert knives, and so on. Ifa price ticket becomes detached from the sample, it is an easy matter to get the stock number and price of the goods from the price card. In making up the price card the deal- er can mark the prices in plain or private figures as he sees fit. If thought advisable, an extra column can be added for quantity prices. It is not necessary to have the cost price ap- pear on the cutlery card as a com- plete record is usually kept in the regu- lar store price book. In selling goods in this manner it 1s net necessary to mark prices on the packages, and when a sale is completed from the sample roll, the customer is given a_ nice, clean-looking package without price marks of any kind on the cover. In stock-taking this method has beea found very useful as the packages of each number can be counted in a very short time and the numbers entered in the stock book. Many other lines of cutlery may be sampled in the same manner, and several cards may be em- ployed if required. In this connection, the note to be stressed in cutlery advertising and dis- play is quality rather than price. It may be a good thing to carry a cheap- er line, but the quality lines should be strongly featured. Always try to sel the better class of goods, and—unless the case is exceptional—give the cus- tomer a chance to see them anyway, even if you have strong doubts of mak- a sale. It is worth something to get across to every customer the idea that your store in its cutlery department puts quality first, that you know good Few things help to carry the quality idea so much as care in the settings and backgrounds for your cutlery stock. To display your lines inside the store, select the brightest and newest of your silent salesmen. In your win- dow display, rich, tastefully selected backgrounds are in order. Good taste should predominate wherever and whenever cutlery is shown, and any suggestion of cheapness or inferior quality should be carefully avoided. At night, see that your silent salesmen and your cutlery displays are well lighted. Good lighting brings out the fine points of the goods and their ar- tractive surroundings. Victor Lauriston. —_+->_____ From Mail Order To Counter Sales. The two biggest mail order houses have never admitted that the business they were organized to transact was slipping away from them. They still send out their catalogues in prodigious numbers. Their increasing sales are still counted among the indices of buy- ing power manifested in orders sent through the post office. But all the:r new plans are for over-the-counter sales, and the long record shows clear- ly that expansion on the old lines came to an end when good roads and auto- mobiles enabled their customers to shop around. Sear, Roebuck & Co., first to act on the hint, got a long start with their department stores in the large cities. Montgomery Ward & Co., followed, beginning in towns ant small cities with demonstration sta- tions that were speedily converted into regular stores. Now comes the sig- nificant news that Montgomery Ward & Co. are about to open in Chicago a chain of ten stores dealing in tires and automobile accessories, “the first step in a plan to start outlets in the large cities,” according to George B. Everitt, the president. What this portends is obvious. Sticking at present to com- paratively small units, this mail order concern is pushing its way wherever customers are to be found for sales at sight. It will not stop at a small chain if the small chain is successful, nor is there reason to suppose that it will stop at tires and automobile ac- cessories if these go well. With cata- logues for those that adhere to mail orders, department stores in the small cities, and a nucleus for general stores in the big cities, Montgomery Ward & Co. seem to be contemplating a scheme of outlets which will embrace every phase of mass selling and add to the already formidable array of great chain systems a recruit of sweeping range. Incidentally, the change means more business for the daily press, since, as Mr. Everitt says, “it is the custom of our stores to depend extensively on newspaper advertising.” —_+2. > Window Glass Market Improves. Enquiries for window glass are more numerous this week than last, and new business actually in hand is also re- ported slightly improved. Indications point to a continued steady improve- ment in the situation, as consumer de- mand for building purposes is on the conditions in other branches of the flat glass industry continue satisfactory. The demand for plate glass is holding up well and during the week exceeded the expectations of producers. —_—_+-+___ Detroit — The Raymond Chemical Co., 1237 Barlum Tower, has been in- corporated to manufacture and dis- tribute all kinds of pharmaceuticals, with an authorized capital stock of 2,500 shares 2t $20 a share, of which amount $38,300 has been subscribed and paid in. Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool In Summer Brick is Everlasting - GRANDE BRICK CO. Wholesale Dealer in Lake, Ocean, Salt and Smoked Fish 1046-1048 Ottawa Ave., N., Tel. 93569 GRAND RAPIDS, MICH. BVATORERS (Electric and Hand Power) ¥, Dumbwaiters—Electric Convert- ars- to change your old hand elevator into Electric Drive. Mention this Paper. State kind of Elevator wanted, size, capacity and heighth. mSIDNEY ELEVATOR MFG. CO. (Miami Plant), Sidney, Ohlo When you want good cheese ASK FOR KRAFT(({) CHEESE, EW ERA LIFE ASSOCIATION Grand Rapids. SOUND COMPANY, SOUNDLY MANAGED BY SOUND MEN. Phone 61366 I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT () CHEESE All varieties, bulk and package cheese ‘*Best Foods’’ Salad Dressings Fanning’s Bread and Butter Pickies Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES AMERICAN NATIONAL ° BANK ° Capital and Surplus $750,000.00 One of two national banks in Grand Rapids. Member of the Federal Reserve System. President, Gen. John H. Schouten Vice President and Cashier, Ned B. Alsover Assistant Cashier, Fred H. Travis Grand Rapids. JOHN L. LYNCH SALES CO. SPECIAL SAGINAW BRICK CO. “Expert Advertising a x t handisi Saginaw. 209-210-211 Mans Bide. GRAND RAPIDS, ' MICHIGAN x 4 FRIGIDAIRE ELECTRIC REFRIGERATING SYTEMS PRODUCT OF GENERAL MOTORS For Markets, Groceries and Homes Does an extra mans work No more putting up ice A small down payment puts this equipment in for you F. C. MATTHEWS & CO. 111 PEARL ST. N: W Phone 9-3249 1862 - - 1929 SEELY’S FLAVORING EXTRACTS SEELY’S PARISIAN BALM Standard of quality for nearly 70 years SEELY MANUFACTURING CO. 1900 East Jefferson. Detroit, Mich. WATER COOLING EQUIPMENT For Office, Factory, Institution Grand Rapids Water Cooler Co. Grand Rapids, Mich. 24 HOTEL DEPARTMENT News and Gossip About Michigan Hotels. Los Angeles, July 19—The Phelps Hotel, at Greenville has changed hands again, this time being taken over by a new owner, Fay Morse, and will be conducted under the manage- ment of Mrs. P. M. Storey, formerly of Albion and Detroit. It will be reno- vated and redecorated at once and ought to be made a profitable invest- ment. Formerly under the manage- ment of W. F. Burns, it was an out- standing success, but since Mr. Burns disposed of it about four years ago, it has passed through many vicissitudes and as many changes of management. Physically, the property is all right, and is exceptionally well located in an enterprising city. Ward James, manager of Hotel-Tul- ler, Detroit, announces several changes in his staff, following the resignation of Allan Doyle as business promitiou manager. Mr. Doyle, as I told you last week, has gone to Rochester, N. Y., to assume the secretarvship of the Chamber of Commerce. Jerry M-ore, who has been assistant to Mr. James, becomes business promotion manager, and Howard Smith, former chief clerk, will become assistant manager. Some years ago a hotel manager conveived the idea of issuing credit cards to those who desired to establish a credit with his hotel, but now other hotel men who adopted the idea are having their troubles. For instance, some of them thought it would make a hit if they would send out a bunch of these cards to prospective custom- ers, resulting in the filing of many of them by irresponsibles, and a conse- quent shower of bad checks. These with the regulars who occasionally go wrong, proved to be no joke. The mo- ment the hotel man decides that he will cash personal checks for nobody, and require those with other forms of remittances to identify themselves, he may be said to have arrived mentally. The Fred Harvey people are assur- edly the pioneers in about everything which pertains to feeding travelers on railroad trains. In addition to having a trail of comfortable and reasonably priced eating houses clear across the continent, thev also operate dining cars as well. Now they have gone into the sky for patronage and have established special dining rooms to ac- commodate air passengers, and the first thing we know they will have meals served in the air. Thomas D. Green, president of the American Hotel Association, which is to hold its annual convention at De- troit, in September, has announced a tentative program. Over 700 delegates have already made reservations, which leads one to believe that at least a thousand will be there. Quite a number of prominent Ameri- can and European hotel operators will attend with the special idea of absorb- ing something worth while and they are not to go away disappointed. Also the mass will be leavened with an oc- casional statesman, besides Edgar Guest, the poet. Mrs. Z. B. Bowles, who has had many vears’ experience in the opera- tion of hotels and clubs, is now in charge of the executive operating staff of the recently established women’s social center and dormitory at the University of Michigan, which for wo- men, corresponds with the Michigan Union for men. At the recent convention of the Elks at Los Angeles, the advance estimates favored 125,000 as the number which would probably be present. In fact less than 10,000 came, and not a single hotel in the city, realized on its ad- MICHIGAN vance reservations. Some day hotel men will quit gambling on possibilities of this character, and instead of “turn- ing out’ permanents will rope and throw them to prevent their getting away. Somebody asks: “What constitutes a hotel day?” Who knows? Most hotels have what they call a “check-out’ hour, and the day ends with it, no mat- ter what time the guest may _ have checked in. In some it is, say, 6 p. m. If the guest retains his room after that hour, he is asked to pay for an extra day. If his train does not leave until evening, he is dead sure to retain his room until that hour, even if he has no use for it. There may be_a bunch of people who are waiting for rooms at that hour, or they may have gone to other hotels and found what thev wanted. But the man who had the room, knew custom allowed him to re- tain it until the prescribed hour and he had no thought of the poor devil who had been hanging around all day waiting for an opportunity to check in. All of which could be avoided if the management would establish a system of rebating a part -* the charge to the guest who checked out at 9 a. m., be- ing through with his room at that time, but standing on his right to re- tain it until the later hour. Ten per cent. on a $5 room would pay for the occupant’s breakfast, and he would, in nine cases out of ten, avail himself of it. The incomer would not question the rate if his bill was advanced to the Same extent. This plan was in vogue in the old Planters Hotel, St. Louis, up to the time it was demolished for a business block, and the Weavers, practical ho- tel men, assured me on_ several oc- casions that it was feasible. Frank J. Purdy, formerly clerk at Hotel Herkimer, Grand Rapids, re- cently succeeded Ralph Flanigan as night clerk at Ernest Nier’s Rowe Ho- tel in the Furniture City. Mr. Flani- gan has gone East to take a position. A Chinese restaurant in London is featuring a new delicacy in the form of eggs which have been buried under- ground for twenty years, and do not require any cooking before eating. It is only necessary to scrape off the sub- soil before eating. For people who are a trifle finicky about their fresh eggs, this ought to make a decided hit. It is from among this class that the Chinese “joint”? secures most of its patrons. Joseph Pulliam, booking agent in Detroit, for the Mayflower Hotel, Washington, D. C., is acting as assist- ant manager of the capitol institution during the summer season. Joe was formerly with the Tuller and Webster Hall, in Detroit, and ‘s well known among the Michigan fraternity. I hope he keeps clear of those corrupt statesmen down there. Frank S. Verbeck. —_>-<-____ Souvenir Reception. A certain city store celebrated its first year’s anniversary in business by a souvenir reception at its store. Potted plants and flowers lent a pretty air to the place and well-gowned young women distributed smiles and samples, while a girl at the door worked indus- triously with an atomizer spraying everyone with cologne. ce It was Henry Ward Beecher who said: “I understand that no man is liv- ing a Christian life who is not a Chris- tian in the world, in the family, in the church, in his mind, in his soul, in the emotions and appetites of his nature, in his hand, in his foot, in his head— who is not a Christian everywhere and TRADESMAN in everything in him. To take every faculty or power God has given you and bring it under divine influence and make it act right—that is being a Christian.” Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND. Mgr. July 24, 1929 CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION e Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon > Advertising Michigan To Michigan People. Attention is being directed to Mich- igan as a vacation land in a series of advertisements of the Michigan Bell Telephone Co., published in 250 news- papers and magazines of the State, according to C. J. Andreasen, the com- pany’s manager in this area. The first advertisement of he series, carrying aa illustration of Detroit's sky line, ap- pears in to-day’s issue of this paper. A great part of Michigan’s annual tourist business is derived from visitors from other states, hundreds of Mich- igan residents being inclined to spend their vacations elsewhere. The _ pur- pose of the Telephone Company’s va- cation series of advertisements is to acquaint Michigan people with the beauty spots of, their own State, and to induce them to take advanage of the vacationing opportunities close to home. It is the belief of the officials of the Michigan Bell Co., Mr, Andreason says, that this state has recreational possibilities far beyond those of any other region readily accessible to Mich- igan residents with the average two weeks’ holiday period. The second advertisement of the series will be devoted to picturesque and historic Mackinac Island and vi- cinity, the mecca of thousands of vis- itors annually. Others of the six ad- vertisements will feature other sections that abound in scenic interest and that add to Michigan’s fame as a natural playground. A series of similar adver- tisements was sponsored by the com- pany last year and was the subject of much favorable comment. Over a pe- riod of about two years, the Michigan Bell Co. has directed attention to more than forty of the principal cities of the State, in a series of “Know Michigan” window displays shown on Washington boulevard, Detroit, where the exhibits have been viewed by many thousands of people. Each display described the subject city, its natural advantages, in- dustries, products and schools, church- es and other institutions. Manager Andreasen states that, to accomodate the increasing numbers of tourists in Michigan, the Telephone Co. has augmented its forces and has installed additional facilities at many points, part of a continuing program of expansion. —_—— <---> Business Changes From Ohio. Burton—Tolcott & Dayton have dis- solved partnership in their grocery and meat business. R. R. Dayton will open a grocery and meat market on Main street, independently, while Talcott Brothers will continue to operate the old market. Cincinnati—W. L. King, who is in the grocery and meat business at 3942 Burwood avenue, will erect a store building at a cost of $20,000. Clarksville—Wm. Myers sold his meat market to Charles Penquite. Cleveland — Kronenbergs delicates- sen has been opened at 6400 St. Clair avenue. Cleveland — Stanley Broztek will move his grocery and meat market from 4301 to 4251 East 71st street. Dayton — The Ritz Delicatessen Store has been opened by O. B. Litsch at 536 Xenia avenue. Fremont—Mrs. Minnie Guettler has opened a store at 515 West State street. Van Buren—Claude Huntley has dis- continued his grocery and meat busi- ness. Youngstown—H. E. Coler, proprie- tor of the Coler Chain Grocery-Market Stores, has opened branch number nine at 3023 Glenwood avenue. —_+++—___ Late Mercantile News From Indiana. Bluffton—David Gerber will open a modern meat market here. Crawfordsville — Francis & Mount have added a meat department to their grocery stock on North Washington street. Decatur—David Gerber has opened a meat market on South Second street. Michigan City—Ed. G. Miller has sold his meat market at 507 West 10th street to Albert Schnick. Kentland—Lloyd E. Ford and W. Leslie Strole are building an abattoir and cooling plant here preparatory ‘o entering into the wholesale and retail meat business. The firm will whole- sale meats to local shops within truck- ing distance and will also conduct a re- tail market in Kentland. 176 Jefferson Ave., E. WE CAN SELL FOR YOU! YOUR SURPLUS STOCK YOUR ENTIRE STOCK GET IN TOUCH WITH US Merchants Clearing House Wholesale Auction Phone Cherry 0380 H. J. GILLES, AUCTIONEER By L. LEVINSOHN, BUYER AND LIQUIDATOR AUCTION SALE EVERY THURSDAY Big Bargains in General Merchandise, Always Detroit, Michigan New York San Francisco Boston Investment Securities E. H. Rollins & Sons Founded 1876 GRAND RAPIDS Philadelphia Los Angeles Chicago Denver London 300 Rooms with Bath Dining Room THE DURANT FLINT, MICHIGAN One of Michigan’s Finest Hotels Under Direction of UNITED HOTELS COMPANY OF AMERICA Harry R. Price, Managing Director Soda Fountain Rates from $3.00 Coffee Room 26 DRUGS Michigan Board of Pharmacy. President—J. C. Dykema, Grand Rapids. Vice-Pres.—J. Edward Richardson, D:3- troit. Director—Garfield M. Benedict, dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. President—J. M. Ciechanowski, Detroit. Vice-President—John J. Walters, Sagi- naw. Secretary—R. A. Turrell, Croswell. Treasurer—L. V. Middleton, Grand Rapids. San- Milk a Profitable Item at the Foun- tain. A successful soda fountain proprietor who is active in keeping his pulse on the trend of pub‘ic affairs declares that one of his best profit makers is pure, rich milk. He elected to choose and advertise a special milk, for the reason that a member of his family was out of health, and milk from a fine Guernsey herd of cattle was recommended by the at- tending physician for the convalescent. The milk was of superior quality so that its value could not be doubted and the patient gained rapidly. The soda fountain man began to do a little thinking. He went to a number of fountains and bought plain milk and milk He decided that he could with a_ better advertising appeal. First, he made a collection of state- ments by well-known authorities con- cerning the value of milk and the im- perative need of it for the growing child—a quart of milk a day being generally agreed on as none too much for the boy or girl, with at least a pint beverages. offer something for each adult. As he began this collection of state- ments in relation to the value of milk as a food, its lime and mineral con- tent for bone and tooth building and repair, its vitamin A and B, making it a protective food, its protein for mus- tissue building, its fat as a source of energy the high food value of ice cream, ranking alongside of beefsteak, milk, eggs and butter—he became more and more im- pressed with the thought that the em- phasis had been mainly put on milk and ice cream for children, while by every right, adults should take milk and milk drinks vastly more freely than they cle and and especially were doing. So he went ahead and put in the “Golden Guernsey” milk in pint and half pint, capped bottles. His advertis- ing for his fountain regularly carried a reminder of the benetfi and nourishing qualities of pure milk for old and young. A sentence or two on this in his own wording, was rather sure to be fol- lowed by a quotation from some au- thority supporting his own statement or developing it. Then there was sure to be something in the way of assur- ance that here could be had real “Golden Guernsey” milk, served at its best, any time of the day, for old or young. Frequently there drinks, was a listing of several milk such as egg and MICHIGAN TRADESMAN milk shake, coffee flavor, chocolate flavor, vanilla and cinnamon flavor; or square meal lunch, with the explana- tion that it contained two strictly fresh eggs, two ounces of pure maple syrup, and eight ounces of “Golden Guernsey” milk which has a high content of cream. Then there was almost always a men- tion of some kind of ice cream or some ice cream dessert. Before long he had built up a follow- ing of people who found it convenient to drink milk at his fountain or to eat ice cream there. It was not long before his fountain patronage and profits were greatly in- creased. As nearly always happens, the proved a leader for other departments, and while individuals were on the ground. they took occasion to buy drugs and confectionery, and cigars and stationery, and toilet goods and other things of which they might be in need. A hint along these lines should be enough. This business man, who was a drug- gist, found that many people had long been sold on the idea of milk drinking, but it hadn’t been convenient for them to get the kind of milk they enjoyed when they wanted it. His service met with ready response from old and young. Some schools serve milk regularly to their children. Many more do not. Few parents, however, would hesitate to give a child the price of a glass of milk to be enjoyed on the way home from school, and taken at such a time it would not interfere with regular meals. Often children who refuse milk at home, will take it eagerly through a straw at the soda fountain, and es- pecially if it is flavored. + +. The Life of a Soda Fountain. “What is the approximate life of a soda fountain and what is its normal annual depreciation? Can a fountain be assembled as cheaply as buying one complete? Is there any material ob- tainable on light luncheon and soda water, with estimates of the average number of servings from various foods, per pound, etc., as a help in catching leaks, overserving, no checks and short checks?” The life of a fountain varies greatly, and depends on quality and mechanical construction in the first place, and in the second on care taken to keep it in repair. I have seen two fountains bought from the same firm the same year, one of which at the end of five years was a wreck while the other scarcely showed signs of use. It is good business judgment to charge off 10 per cent. depreciation a year. A good fountain having proper care should last longer, but on that basis you would be safe and if you establish a fountain fund you will be ready at any time after that when nec- essary to procure a new fountain and pay cash without drawing on running capital. Too many fail to provide for replacements. I do not believe that you can buy a varied lot of units and assemble them as cheaply as a reliable manufacturer can supply the whole back of a counter designed to fit the units used. I have fountain RAEN ESN ERI bought several fountains and have found that my needs were best met by a manufacturer to whom I explained the conditions peculiar to my situation. I have never seen any work dealing with this subject of average portions. It would not be easy to make hard and fast rules. Take, for example, ice cream. Some use a number 16 disher, some a number 12 and others a number 10. Some cut a pie into six portions, others into eight, and so on. You will probably do best by working out a standard of your own. I have been able to tell within a few cents the amount of money taken in from the number of gallons of ice cream used during the day. E. F. White. ——_222s—__ Lime Lemonade. Make an ordinary seltzer lemonade and add the juice of half a lime. A good drink, with an attractive name. —_—_++-.____ Don’t Gum Things Up. Always avoid overflowing a glass and never permit a dish of any kind to be served that is sticky. The same is true of the handles of spoons. New Drink. Dispenser: “We have orangeade and lemonade.” Customer: “Give me a glass of that First Aid I saw advertised.” —_++-> Newport Special. On a small platter place two No. 16 cones of vannilla ice cream. Over them cut half a banana in thin slices, and sprinkle with chopped nut meats. —_++>—___ Fresh Fruit Orangeade. Juice of one orange, 1 tablespoon powdered sugar, 3 dashes, lemon juice. Fill glass one-half full shaved ice. Fill glass with plain water and shake well. —-~> a Newport Sundae. On a small platter place a split ba- nana, and on it place two No. 16 cones of vanilla ice cream. Over one pour a ladle of marshmallow dressing, and sprinkle with chopped nut meats. Cover the other with shredded cocoanut, and top with a maraschino cherry. ——_~>-. > ___ The Predecessor of the Morton Hotel. Canton Smith, an early settler of Grand Rapids, owned and conducted the National Hotel. Its site is now covered by the Morton. He also en- gaged in the purchase and sale of real estate. The territory lying between Jefferson avenue, State and Cherry streets, is recorded in the office of the register of deeds as the Canton Smith addition. The small plaza at the junc- tion of State, Cherry and Madison avenue, known as Foster park, was dedicated to the public by the owner. The Common Council gave it the name it now bears. Why was it not called Smith? Because Smith sought to recover the property after the city had been in possession of it many years. The National Hotel, built mainly of wood, contained three floors and a high attic covered by a gabled roof. In form it was like that of the present Morton: Hotel. It contained a com- fortable office, a billiard hall with four tables, a bar, a dining hall and about fifty sleeping rooms. July 24, 1929 Mr. Smith was assisted in the man- agement of the hotel from time to time by one or more of his sons, J. Aldrich, Warren and Israel C. Smith. A daugh- ter married “Jed” Rathbone and _ be- came the mother of J. Mort Rathbone, who is kindly remembered by many as the assistant manager of the Morton Hotel in the employ of J. Boyd Pant- lind. Warren and I. C. Smith enlisted for service in the Federal army in 1861 and remained at the front until April, 1865. When Lee surrendered, I. C. Smith was promoted for bravery in battle several times and finally won the epaulets of a brigadier general. In private life he served the city of Grand Rapids as chief of the fire department, later as superintendent of police and as a collector of internal revenue for the General Government. He was ac- tive in the military service of the State, filling successfully in rotation the of- fices of captain. colonel and general. General Smith married Ada Meeker, daughter of a local merchant. A son was born to them. In later years the son, educated at West Point, became a distinguished officer of the Federal army. ‘Canton Smith leased the National and sold its furniture to John W. Bar- ker about 1868 and retired to private life. Barker and his wife quarrelled and separated a year or two later and Mrs. Parker assumed the management of the hotel, assisted by a nephew. Mrs. Barker, yielding to the represen- tions of her nephew that a fortune could be gained through a sugar re- fining corporation located in St. Louis, sold her interest in the hotel to Bench & Campbell and entrusted the proceeds to the nephew for investment. The dividends expected were not realized; the company closed its career in a court of bankruptcy. Mrs. Barker, an accomplished musi- cian, was the mother of three beauti- ful and talented daughters. To obtain the means needed for their support Mrs. Barker obtained students of music to teach at their homes. During the winter months Mrs. Barker was often seen wading through deep snows, her limbs encased in a male’s boots, from house to house, in keeping her appoint- ments with pupils. One daughter, Emma, became a skill- ful soloist with the cornet. Another married Pat Carroll, long employed as a salesman of footwear by Selz, Schwab & Co., of Chicago, who died about eighteen years ago — Carroll was a prince. Flames destroyed the hotel during the State fair, held in the month of September, 1873. A small part of the furniture was salvaged and sold at auc- tion. O. D. Sheldon, a traveling salesman in the employ of the National Grocer Co., whose rout is in this region, says trade has improved materially since the resort season opened. The number of resorters and tourists who favor the Traverse section is much larger than in past seasons. Mr. Sheldon speaks enthusiastically of the development of Crystal Downs, four miles North of Frankfort, on Lake Michigan. From amin aeee AACN A ATE EETETT TE July 24, 1929 MICHIGAN TRADESMAN 27 a high towering promontory a splendid i fl i ' ory as to reach the former city. Travel over WHOLESALE DRUG PR RRE scaidey o Lake Michigan and the sur- the Mackinac Trail via Big Rapids and ICE CU NT rounding country is obtained. Green (; ac is ° i ’ . adillac is much larger than in former Prices : : Kenan a 7 ger fay quoted are nominal, based on market the day of issue. 1eadows, gently rolling or hilly, dark years, Arthur Scott White. : i forests of birch or evergreens, dunes of Borie (P — Cole — ; a = oo oe SS cL : ° —_2 2 2>_ oric owd.).. 9 @ 20 YW ---+-~--- enzoin --___.--_ @2 28 white sand, both high and low, Crystal noe Cl) _ 5 G wo Peon seats Ses Core )8=— GS Lake with its charming inland water When On Your Way, See Onaway. = Carbolic -------- ma 6@ «@ Davos 1 egite Gee @2 16 eos Gesnicl : Ce Onaway, July 23—The State Park Citric ~----.---. 53, @ 70 ng pure__ 2 00@2 25 Cantharides -___ @2 52 supply furnish delightful sensations to at Black Lake is filled to capacity with oo Sena one : a Woo” i 8001 ie ‘Gules annus oi the sojourner or visitor to Crystal tourists. Big catches of fish have been — oxalic oo) ae = = Lard, extra --._ 155@1 65 Cinchona _____-_- @2 16 Downs. An 18 hole golf course is as reported and campers proclaim this to | Sulphuric -~---- 3%@ 8 paca No. 1 -.__ 1 25@1 40 Colchicum @1 80 perfect as money and nature could be the most ideal summer for years. Tartaric -_--__-- 52 @ 60 Poo ieee : oan aa Dinttalts ps S a make it. A splendid club house and < M 95, the road leading to Black A i ao (es Se 1 z . : se amd 4 Lake State Park, has been treated with 3 i og a Po Hipae a @1 00 one --+------- @2 28 » + 7 y « > ~ a707e¢ c ‘ ’ —— 2 seed, nts Wha ( 03 aie or more high grade eotnere a coat of dowflake material or some- Wace 18 i - ¢ " Linseed, bid leas ! 10a 23 ciate’ pthc oi 25 constitute the developed attractions of thing similar and is now perfectly dust- Water, 14 deg... 5%@ 13 Linseed, raw, less 1 07@1 20 Iodine, Colorless_ @1 60 the colony. The Manitou Realty Club, less. which will be greatly appreciated = Ghrbemate S@ 8 ean 6h Gan oS = wh: Heine se : by the traffic and especially during the Chloride (Gran.) 09 @ 20 Pie aginst eae ae Se oo of which A. H. Landwehr, of Holland, jig q ee aa I » held Wednesday ae ee EO ee @2 52 i tee L Kee i yig dairy picnic to be neld Wednesday, Dlive, Malaga, Nux Vomica —__- @1 80 is president, with E. A. Wallace, of July 24. The roads in general were Balsams yellow -------- 3 00@3 50 Opium --_------- @5 40 Grand Rapids, D. B. K. Van Raalte, never in such perfect condition at this ea 2 ites oo Se Gere aa ef of Holland, B. P. Merrick and Walkly time of the year and motorists claim Fir (Oregon) of 65@1 00 co Fane Pape 25 Se ree ¢; = ~ : c * : . ay afe © ave . Te e, weet 10 00G@H0 260 = Ewing, of Grand Rapids, is undertak- me) peten agnor. Heaney Aone 0 Toi, coeeen 2 OO? 28 oes re “a? 50 ing the development of a_propert sna a foe eet Fea eo — ; 4 a ' a |] “a y Big catches of rainbow trout in the Backes rae ~~ See a Lead dd which will be of much greater im- numerous streams have been reported Cassia (ordinary). 25@ 20 Hone, pli wer 00 Lead, white dry eos portance than the average summer re- and now comes the report from a fish- Cassia Gaines) 50@ 69 Rosemary Flows 1 25@1 50 Lead, white oil, 13%@14% sort. The sales of lots are confined to ©h™a2 at Shoepack Lake of abig seven =neuntras (pw. é6e) @ 0 si aggpabaai r Gels: ycieoe tn oe” ea : : pound pike which jumped into a boat “— Cue owe) i a SoG © ce Vacen ae wae gbuties and are teatricted ac fo teid- «sg, ca accord. «As no wet goods) 20@ 30 Sassafras, true 115@200 Red Venet'n Ene. 4@ 8 ings to be erected thereon. are allowed on the premises, the oes : aa. esis 7 oo? 28 — pullin 5@ 8 The Cherry Festival on fidy 18 and port was not impaired by John Barley- gypep mornin Sperm --------- 1 50@1 75 vo eae . pai a. @ 90 Tanya 14mm . ne ne eae 19 attracted an attendance of out-of- ; a : rn 2 Tar USP --.. 65@ 7 ¢ r ia ae pe Cue i ' Elbert S. Burns, 8 Oneida Road, Juniper ___._.._. u@ 20 Turpentine, bbl. aay “er Prep. -. 2 55@2 70 Aiea people numbering 35,000. The Pontiac, wore a smile where the cor- Prickly Ash -___.- @ 7 Turpentine, less. 67@ 80 estival was planned < ably manage ners of the SrOSsed ¢ > DAck "oo i is p unned and ably managed ers of the mouth crossed it the back ke. 6 00@6 25 Miscellaneous by committees of the ‘Chamber of of his neck when he brought in a five . Extracts Wintergreen, sweet Acet : ee : a4 Da i j ; , cetz i 4 : Commerce. The art floats were mag- pound bass caught in Silver Lake. Mr. iseosiee “pow . 00 10 eine encase — alum ee Ooo 1 4 . ag Burns is a banker in Pontiac and ce, powd. -. 60@ 70 wintergreen, art 75@100 lum. powd and “ 9 nificent. Many of the trade floats re- claims it would take a heap of gold to Worm Seed --_. 3 50@3 75 eround -______ 09@ 15 flected great credit upon those who Produce a smile equal to the one in the Mena nee s Tees — ee ee SUee provided them. Money was spent most es of himself and his big bass. a cdis Gad) ane e Pea Brera 2 25@2 52 liberally in their production. The fes- is stay at the Black River ranch, in Chamomile Rom. @ 75 Potassium powdered ____ 05@ 13 ae sage Te : company with Rey. Crossland, was Bicarbonate 35@ 40 Cz ari i tival was of much more importance in greatly enjoyed, although brief. Gums Bichromate _.--_ 15@ 25 cow po. 1 Qs to every respect than were those that were The deer are so numerous of late “oncle, ist —_. ae Fema =" en Caysicuin, bow ad ow 75 . ’ : ae s ~ ae ~ i o VAC Pelicicererate et eee si . : ° held in the years of the past. that it is a common sight to see them pst ay ae ae 45@ 50 Ghieests. gran d_ ao o a oo 7 50@8 oF oe ea. : along the highways, evidently won- Acacia, Powdered 38y Z Chlorate, yowd. Glave oon Se } rs. *. Jackson, for many years a dering where all the people are com- Aloes (Barb Pow) 2oW 35 ,.0° Xtal __----- 16@ 25 Jualk Prepared. tee Pe dealer in toys and novelties, who also ing from or where they are going. ye Peng Eating. 25@ 35 an so , ae 90 Cioretuerm ____ ae = Se - ae Aloes (Soc. Pow.) 75: e ---------- 36 6 ie ied 5 cetaersat. Gd deccnls. It is stated that G. E. Laing is pro- ae Fe lermanganate — 22%@ 35 co. ee as posing the construction of a new and Row 90 @1 00 Lrussiate, yellow 35@ 45 Cocoa Butter “ae io ~ Cnet. modern theater building in the near Camphor ---__ Wee oe LS ee one less Pri . Travel to and from Petoskey has future, his lease having expired on his ac a . = soll) ays veo 40-10% been impeded by the recent activities Present location. The past year has’ Kino oe a; . capt “‘Powd. — 1 of road workers. A detour of ten miles pi ‘ Se ee Myra ae oe con 4 subi ; 22 ay : Le ; e s siness ¢ . ic has yrrh -~-----~--- @1 15 cz ’ Cream T ee ok Chics ae uing’s business and the public has eye Alkaner 8 30@ 35 aEitE -- d0@ 45 voix 1s now necessary patronized liberally. Squire Signal. oe wet esque fe Blood, powdered. 40@ 45 iu i ~ Pr Opium, gran. 1965919 92 Eee Sac pwar BO 8 Lovers vowder 4 ovge 60 Shellac _____ 5 Cale a ee oo rp ia ag ae a oe tee - Se iter Paciees "a i 8 ao ; 4 ser, ican, . Sreccant oe vow? 33 Glan Jansics. 309 35 bsom Salts, bbl goo ; ---- 5 Ginger, Jamaica. 60@ 65 yoo Sas. cee SAG te Turpentine -_____ @ 30 Gin j 7 . Evgor, zinger, Jamaica, Bot, powdered -_ @4 00 ] [ JPPI E powdered _... 45 60 Flake, White -. 15@ 20 SCHOO S I S insecticides Goldenseal, pow. 7 50@8 00 cue ee aes i Ipecac, powd. __ 4 60@5 00 Pepnpenoadd igus a 80@ 90 ! Weenie oo. 08@ 20 corice 35@ 40 . re, less 55% Our stock you will find one of the largest ie von bbl. @ 08 — Lora 20@ 30 a full case 60%. ee ue Vitriol, less 094@1 tris, powdered. 45 50 auber Salts, b in Michigan. Complete lines of PENS Bordea. Mix Dry 126 "26 Poke, powdered_- 330 40 Glauber Salts less, 01g 10 eee , Hellebore, White | arati a a @100 Glue, Brown __-_ 20@ 30 powdered ______ 15 25 osinwood, powd. 60 Glue, Brown Grd 1 ‘ HALKS, PENHOLDERS, Insect Powder. “ue sy Sarsaparilla, Hond. Glue, White -___ 28g 33 C ead Arsenate Po. 13%@30 round -------- 110 Glue, white grd. 25@ 35 RAYONS, RULERS, PROTRACTORS, ise and Sulphur Sarsaparilla, Mexic. @ 60 Cocsine ~------- ro By 2 O8@ 22 Squills -.______. 85 40 OpS -~-~----____ 15@ DICTIONARIES, PENCIL TABLETS, Paris Green ___ 24@ 42 Squills, powdered 09 go Odine -________. : 4501 00 umeric, powd._. 20@ 25 Ilodoform -______ INK TABLETS, Compasses, Leads, es Valerian, powd.__ @100 ead Acetate -_ * og. 30 ao : ance: Slates, Artists’ Brushes, Fountain Pens, Buchu . @1 0% “ol powdered_ ‘ol 80 : : : i uchu, powdered 110 ee 8 00G9 00 Water Colors, Oil Paints in Tubes, Pencil Sage, Bulk ---_- 25g 30 — Merpitine - 14 ChGeet 2 ’ Sage, % loose @ 49 Anise -----__-. s SS yor «3 Boxes, Scolars Companions, Pencil Sharp- Sage, powdered @ 25 Anise, powdered 25@ 40 Sux Vomica. pow. 16@ 25 gears, Alex. 10@ 1 Bird, 1s -------- ae 17 Bepper. black, pow 57@ 70 1: . enna, Tinn. pow. 30@ 35 ee ee 16@ i¢ tenner, Wits. bw. ee & ners, Composition Books, Note, Drawing, iota Ul io 35 Caraway, Po. 30, 25 30 Fitch, ‘Burgudry. 20@ 25 : : ardamon __-__ 2 50@3 00 uassia -----__. 12 Theme, Music Books, Spelling Blanks, ia Comaaner pow. .40 30@ 25 Quinine, 6 oz. cans 3 59 : oer, lc e..r:COCi#*t 15@ 20 Rochelle Salts __ 28 Student Loose-Leaf Books and Fillers, Drawing Papers, Inks, ‘Alaiada:. Witter a 7 i — . ‘sq 218 : * eee q 16 ect Peter _..__. 22 Mucilage, Glues, White Paste, County School Records an Se ana es Poco. 2 eS 20 = y a Bitter, Foenugreek, pwd. 15@ 25 Soap, green 15@ 30 tificial ___. 3 00@3 25 H : ast Supplies, Etc., Ete. mn sl gee a “Sia cr, wie Gate” pp ; > oe Sweet, Lobelia, powd. —_ 160 Soap, white Castile, ee 150@1 80 Mustard, yellow 17 25 ae@ Almonds, Sweet “° aoe a oo black__ tb. ._____._.__ 31 20 Calumet, 4 oz., doz. 95 Calumet, 8 oz., doz. 1 85 Calumet, 16 oz., doz. 3 25 Calumet, 5 Ib., doz. 12 10 Calumet, 10 lb., doz. 18 60 Rumford, 10c, per doz. 95 Rumford. 8 oz., doz. 1 85 Rumford, 12 oz.. doz. 2 40 Rumford, 5 Ib.. doz. 12 50 K. C. Brand Per case 10c size, 4 doz. _._.._ 3 70 15c size, 4 doz. -.-._- 5 50 20c size, 4 doz. ~----- 7 20 25e size, 4 doz. ----.- 9 20 50c size, 2 doz. ------ 8 80 80c size, 1 doz. ------ 6 85 10 Ib. size, % doz. -.-- 6 75 BLUING JENNINGS The Oriainal Condensed 2 oz., 4 dz. cs. 3 00 m3 oz., 3 dz. cs. 3 75 Am. Ball,36-1 0z., cart. 1 00 Quaker, 1% oz.. Non- freeze, dozen ------ 85 Boy Blue. 36s, per cs. 2 70 BEANS and PEAS 100 Ib. bag Brown Swedish Beans 9 00 Pinto Beans 9 25 Red Kidney Beans -- 9 75 White Hand P. Beans 9 80 Col. Lima Beans -_-. 17 00 Black Eye Beans -- 16 00 Split Peas, Yellow _. 8 00 Split Peas, Green -. 9 00 Seotch Peas —___._.__._ 7 60 BURNERS Queen Ann, No. 1 and BOTTLE CAPS Dbl. Lacquor, 1 gross pkg., per gross —-_---- 15 « Kellogg’s Brands. Corn Flakes, No. 136 Corn Flakes, No. 124 85 Corn Flakes, No. 102 00 Pep, No. 224 ___. 70 ace, Na yarn Ixrumbles, No. 424 ___ ._._Bran Flakes, No. 624 Bran Flakes, No. 602 Rice Kkrispies, 6 oz. __ Rice Krispies, 1 oz. ._ Kaffe Hag, 12 1-lb. m DOM bon wht db : Cane oo 7 30 All Bran, 16 oz: 2 25 All Bran, 10 oz. 2 70 All Bran, % oz. ._. 2 00 Post Brands. Grape-Nuts, 24s ______ Grape-Nuts, 100s Instant Postum, No. 8 Instant Postum, No. 10 Postum Cereal, No. 0 Post Toasties. 368 __ Post Toasties, 24s __ Post’s Bran, 24s __._ Pills Gran, ifs __..__ 1 90 Roman Meal, 12-2 tb._ Cream Wheat, 18 Cream Barley, 18 Ralston Food, 18 Maple Flakes, 24 Rainbow Corn Fla., 36 Silver Flake Oats, 18s Silver Flake Oats, 12s 90 lb. Jute Bulk Oats, Mee oo Ralston New Oata, 24 Ralston New Oata, 12 Shred. Wheat Bis., 36s 3 85 Shred. Wheat Bis., 72s 1 65 SrIncwt, 216 1 Wheatena, 18s ._... —_ 2 70 BROOMS Jewell, doz. ......._.. 5 26 Standard Parlor, 23 lb. 8 25 Fancy Parlor, 23 lb... 9 35 Ex. Fancy Parlor 25 Ib. 9 76 Ex. Fcy. Parlor 26 ib. 10 00 a—-nennnavecccennce A 16 oy Whisk, No. 3 -........ 3 16 BRUSHES Sorub Solid Back, $ in. _... ) 6@ solid Back, 1 in. .... 1 % Pointed Mnds __...... { 36 & po be to HOTS GO bo o NH Oo tO wo 6 a o boMco ~ o Stove Shaker __.. see 1 80 ia, es 2 60 Shoe we 45) 2 3 26 No. © ....... jc 2 oe BUTTER COLOR Dandelion __-....___ a Ob CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 Ibs. ____. 13.8 Parafline, 6s __..._.. 14% Paraffine, 128 .-..._. 14% Vit, ........... _- 40 Tudor, 6s, per box __ 30 CANNED FRUIT Apples, No. 19 _........ 5 4¢ Apple Sauce, No. 10 7 df Apricots, No. 2% 3 40@3 90 Apricots, No. 10 8 50@11 50 Blackberries, No. 10 7 50 Blueberries, No. 10 __ 15 00 Cherries, No. i © oe Cherries, R.A., No. 2% 4 30 Cherries, No. 10 ___ 13 00 Peaches, No. 10 Pie 7 20 Peaches, No. 2% Mich 2 20 Peaches, 2% Cal. _... 2 90 Peaches, 10, Cal. _._. 10 20 Pineapple, 1 sli. _.... 1 @& Pineapoe, 2 all. _... 2 65 rapwe, 2 br. gli .... 3 36 F’avple, 2 br. al. _.... 2 Pappe, 236, “ali. +. 3 20 ramne, 2 cn 2 65 Pineapple, 10 crushed 12 00 ream Ao 2 .. [68 rears, No. 2% _ 3 75 Raspberries, No. 2 blk 3 25 Kaspb's. Red. No. 10 11 50 Raspb’s Black, re 88 15 00 Rhubarb, No. 10 _____ 4 76 Strawberries, No. 2 __ 3 25 Strawb’s, No. 10 ____ 11 00 bape peat NENT Clam Ch’der, 10% oz. 1 35 vlam Ch., No. 2. 2 75 Clams, Steamed, No. 1 3 00 vlams, Minced, No. % 2 25 Finnan Haddie, 10 os. 3 36 Clam Bouillon, 7 os.. 3 &@ Chicken Haddie, No. 1 3 76 Fish Makes ampll | 2 Cod Fish Cake, 10 oz. 1 55 Cove Oysters, 5 oz. _ 175 Lobster, No. \%, Star 8 9@ Shrimp, 1, wet __.__ 3 Sard’s, % Oil, Key .. 6 10 Sard’s, 4% Oil, Key __ 6 75 Sardines. % Oil, k’less 5 25 Salmon, Red Alaska 38 25 Salmon, Med. Alaska 2 40 Salmon, Pink Alaska 2 25 Sardines, Im. \, ea. 10@28 Sardines, Im., \%, ea. 25 Sardines, Cal. __ 1 35@2 25 Tuna, %, Curtis , doz. 4 00 Tuna, \s, Curtis, dos, 3 3@ Tuna, % Blue Fin __ 2 26 Tuna, 1s, Curtis, doz. 7 00 CANNED MEAT Bacon, Med. Beechnut 2 Bacon, Lge. Beechnut 4 Beef, No 1, Corned __ 3 Beef, No. 1, Roast ____ 3 Beef, No. 2%, Qua., sli 1 Beef. 3% oz. Qua. sli. 2 Beef, 5 oz., Am Sliced 2 Beef, No. 1, B’nut, sli. 4 Beefsteak & Onions, s 3 Chili Con Ca., lg .. 1 Deviled Ham, %s ... 3 Deviled Ham, %s -_. 3 60 Hamburg Steak & Onions, No, 1 _.-... 3 15 Potted Beef, 4 oz. ... 1 18 Potted Meat, 4% Libby 52 Potted Meat, % Libby 92 Potted Meat, % Qua. 90 Potted Ham, Gen. % 1 45 Vienna Saus., No. % 1 46 Vienna Sausage, Qua. 95 Veal Loaf, Medium _. 3 26 Sasssagesss Baked Beans Campbells 0 1 15 Quaker, 18 oz. ...... -- 1 06 Fremont, No. 2 _..... 1.26 Snider, No. 1 —it sniger, Noe. 2 1 26 Van Camp, small .... 90 Van Camp, med. _... 1 16 CANNED VEGETABLES. Asparagus. No. 1, Green tips __ 3 16 No. 2%, Large Green 4 50 W. Beans, cut 2 1 65@2 25 W. Beans, 109... 8 00 Green Beans, 2s 1 65@2 25 Green Beans, 10s __ @8 00 L. Beans, 2 gr. 1 356@2 66 Lima Beans, 2s,Soaked 1 25 Red Kid, No. 2 _..... 1 25 Beets, No. 2, wh. 1 75@2 40 Beets, No. 2, cut 1 45@2 35 Corn, No. 5 Corn, E Corn, No, Corn, No. 10 _. 8 00@10 76 Hominy, No. 3 110 Okra, No. 2, whole __ 2 15 Okra, No. 2, cut _.... 1 96 Mushrooms, Hotels __ 32 Mushrooms, Choice, 8 oz. 35 Mushrooms, Sur tra Peas, No. 2. E. J. Peas, No. 2, Sift, June sis Peas, No. 2, Ex. Sift. B, J. 2 ——- a oe Peas, Ex. Fine, French 26 Pumpkin, No. 3 1 60@1 76 Pumpkin, No. 10 5 00@5 50 Pimentos. %, each O14 Pimentoes, %, each __ Sw't Potatoes, No. 2% 1 75 Sauerkraut, No.3 1 45@1 75 Succotash, No. 2 1 66@2 66 8 Succotash. No. 2, glass 3 80 Spinach, No. 1 ____- —_ 1% Spnach, No. 2.. 1 60@1 90 Spinach, No. 3__ 2 26@2 60 Spinach, No. 10_ 6 60@7 00 Tomatoes, No. 2 __..._ 1 60 Tomatoes, No. 3 __._ 2 25 Tomatoes, No. 10 -... 7 80 Bar Goods Mich. Sugar Ca., 34, 6c 15 Pal O Mine, 24, 6c .... 75 Malty Milkies, 24, 5c .. 75 Lemon Rolls 16 atu inv, 24, 5c 7b No-Nut, 24, 5e —~----_ 75 eee eww oe — CATSUP. Beech-Nut, small -__. 1 65 Lily of Valley, 14 oz... 2 25 Lily of Valley, % pint 1 66 Sniders, 8 oz. ~---..._ 1 65 Sniders, 16 oz. -.__- 2 35 Quaker, 8 oz. ......__ 1 30 Quaker, 10 oz. -.-____ 1 45 Quaker, 14 oz. _______ 1 90 Quaker, Gallon Glass 12 50 Quaker, Gallon Tin __ 8 0 CHILI SAUCE Snider, 16 oz. -....... 3 30 Snider, 8 oz. ~_.... aon 2 OO Lilly Valley, 8 oz. .. 3 36 Lilly Valley. 14 os. .. 3 26 OYSTER COCKTAIL. Sniders, 16 ox. _....... 3 36 Sniders, 8 os. __..... 3 30 CHEESE. Roquefort ____________ 45 small items 1 65 Kraft, American _. 1 66 Chili, small tins __ 1 66 Pimento, small tins 1 65 Roquefort, sm. tins 2 236 Camembert, sm. tins 3 26 Wisconsin Daisy —_.___ 25 Wisconsin Flat __.____ 25 New York June ______ 34 Sap Seep 42 erick oo 33 CHEWING GUM. Adams Black Jack -... 65 Adams Dentyne __---_-- 5 Adams Calif. Fruit __. 65 Adams Sen Sen ________ 65 Beeman’s Pepsin _..... 66 Beechnut Wintergreen. Beechnut Peppermint — Beechnut Spearmint ... Doublemint -.....-..... 65 Peppermint, Wrigleys __ 65 Spearmint, Wregileys _. 65 Juicy Fruit ............ 65 Wrigiey’s P-K ........ 5 — ......._...... ers Droste’s Dutch, 1 Ib... 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % lb. 2 35 Droste’s Dutch, 6 Ib 60 Chocolate Apples ____ 4 50 Pastelles, No. 1 __.13 60 Pastelles, % Ib. ____-. 6 60 Pains De Cafe __.__ 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles 2 Oe ea » 00 17 os. Rose Tin Bon Ss. 9 00 13 es. Creme De Cara- oe oe 13 20 12 os. Rosaces ____..10 80 % Ib. Rosaces __._.. 7 80 % Ib. Pastelles __.._. 3 40 Langues De Chats ._ 4 80 CHOCOLATE. Baker, Caracas, od co Baker, Caracas, \s __._ 35 CLOTHES LINE. Hemp, 50 ft. _.__ 2 00@2 25 Twisted Cotton, ee ow 50@4 00 Braided, 60 ft a. Sash Cord _._. 3 50@4 00 COFFEE ROASTED Worden Grocer Co. 1 Ib. Package Brecrone § 36 aOerey 26 Sewer oe MOOROW bo. 39 Morton House —__._.... 48 Rene... 37 SRE COUN oot -- 33 Necvaughliin’s Kept-Fresh COFFEE Nat. Gro. Co. Brands Lighthouse, 1 lb. tins_. 49 Pathfinder, 1 lb. tins. 45 Table Talk, 1 lb. cart. 43 Square Deal, 1 lb. car. 39% Above brands are packed in both 30 and 50 Ib. cases. Coffee Extracts M. Y., a a Frank's 5 . Hummel’s bo 1 Ib. 10% CONDENSED MiLK Leader, 4 doz. ----__ 7 06 ragie, 4 doz. 2... 9 00 ., MILK COMPOUND Hebe, Tall, 4 doz. .. 4 60 Hebe, Baby. 8 do. _. 4 40 Carolene, Tall, 4 dos.3 80 Carolene, Baby _--... 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. _. 4 25 Quaker, Baby, 8 doz. 4 Quaker, Gallon, % doz. 4 Carnation, Tall, 4 doz. 4 Carnation, Baby, 8 dz. 4 6 Oatman’s Dundee, Tall 4 Oatman’s D’dee, Baby 4 Every Day, Tall __--_ 4 80 Every Day, Baby ---. 4 70 Pe. Fe oe 4 70 Pet. Baby. 8 oz. -..___ 4 60 Borden's Tall 4 70 Borden’s Baby —_-_____ 4 60 CIGARS G. J. Johnson’s Brand G. J. Johnson Cigar, eo 76 00 Worden Grocer Co, Brands Airedale 35 00 Havana Sweets 35 00 Hemeter Champion -. 37 50 Canadian Club __._-- 35 00 Robe Emmett —__ 75 00 Tom Moore Monarch 75 00 Webster Cadillac ____ 75 00 Webster Astor Foil. 75 00 Webster Knickbocker 95 00 Webster Albany Foil 95 00 Bering Apollos .... 95 00 Bering Palmitas .. 116 0¢ Bering Diplomatica 115 00 Bering Deliozes _... 120 00 Bering Favorita .... 136 00 Bering Albas -..... 160 66 CONFECTIONERY Stlok Candy Pails Standard AS Pure Sugar Sticks 600s 4 00 Big Stick, 20 lb. case 18 Mixed Candy Kindergarten -...---~-- 17 beseer 22, = tf oO. 12 French ‘Creams rare Creams -........ 16 Gooner 11 Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 75 Choc Marshmallow Dp 1 60 Milk Chocolate A A 1 76 Nibble Sticks -_----_ 1 7% Chocolate Nut Rolls - 1 & Magnolia Choc ----- an Bon Ton Choc. ...---- 1 50 Gum Drops Patis Snel a Champion Gums --.--.-. 16 Challenge Gums ----. - ae Superior, Boxes __-_---. 33 Lozenges Pails A. A. Pep. Lozenges 15 A. A. Pink Lozenges 15 A. A. Choc. Lozenges 15 Motto Hearts Malted Milk Lozenges 31 Hard Goods Pails Lemon Drops --_.---- — O. F. Horehound dps. _. 18 Anise Squares 18 Peanut Squares _....... 17 Horehound Tablets __.. 18 Cough Drops Bxs Putman's ........._- 35 Smith Bros. _......... 1 6e Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 85 4 oz. pke., 48s, case 3 40 Specialities Pineapple Fudge ------ 19 Italian Bon Bons -__-.- 17 Banquet Cream Mints. 25 Silver King M.Mallows 1 15 Handy Packages, 12-10c 80 COUPON BOOKS 50 Economic grade 8 60 100 Economic grade 4 60 500 Economic grade 3@ ¢@ 1000 Economic grade 37 6@ Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. ' CREAM OF TARTAR © Ib. Boxes 43 DRIED FRUITS Applies NY. Fey., 50 lb. box 16% N. Y. Fey., 14 os. pkg. 16 Apricots Evaporated, Choice ____ 22 Evaporated, Fancy ____ 29 Kvaporated, Slabs ____ 13 Citren a ib. bow 40 Currants Jackages, 14 oz. ______ 20 Greek, Bulk, Ik. ______ 20 Dates Dromedary, 36s ______ 6 75 Peaches Evap. Choices 14 Evap. Ex. Fancy, P.P. 16 Peei Lemon, American _____ 30 Orange, American _____ 30 Raisins Seeded, bulk ____ nT . , Se eg 10 Thompson s s'dless blk 081% -Fhompson’s seedless, f 15 oz. ot 09 pecded, 1h 67 | 11 . California Prunes bO@ 70, 25 Ib. boxes__@11 M60, 25 Ib. boxes__@12 10@50, 25 Ib. boxes__@13 30@40, 25 Ib. boxes. -(®14 20@30, 25 Ib. boxes__@17 > 18@24, 25 Ib. boxes__@19 Creer Hominy 100 Ib. sacks __ 3 50 Macaroni Mueller’s Brands 9 oz. package, per dus. 1 qe 9 oz. package, per case 2 60 Bulk Geede Elbow, 20 Ib. _.________ 07 Egg Noodle, 10 lbs. _. 14 Pearl Barley Chester 2 4 25 00 woe ¢ 00 Barley Grits -.._..._.. § 0 Pearl, East Tapioca Pearl, 100 Ib. sacks __ 09 Minute, 8 oz., 3 dos. ¢ Wo Dromedary Instant __ 8 50 FLAVORING EXTRACTS JENNINGS’ PURE FLAVORING EXTRACT Vanilla and Lemon Same Price - On. .. 1 2 1% oz. __ 1 80 2% oz. _. 3 06 3% oz. __ 4 20 2 OZ. .. 2 75 4 oz. _. 5 00 8 oz. __ 9 00 16 oz. __ 15 00 3% os. Amersealed At It 56 Years. Jiffy Punch 3 doz. Carton 2 26 Assorted flavors. FLOUR Vv. C. Milling Co. Brands ily White 8 30 Harvest Queen ______ 7 60 Yes Ma’am Graham, OG 2 20 FRUIT CANS F. O. B. Grand Rapids Mason Half pint __.___ as ae One pint _____ 716 One quart _...... 6 Half galion _______ _--13 15 ideal Glass Tep. Halt pint 9 0@ One ont 9 30 One quart ___...___ om Sh 8 Half gallon ___._.w 16 « 2 9 3 4 6 a ee MICHIGAN TRADESMAN 29 me GELATINE 1SO-VIS MOTOR OILS Sausages SALT Snowboy. 12 Large -. 2 65 TEA ell-O, 3 doz. -._..___ 2 85 In tron Barrel Speedee, 3 doz. -___-- 7 20 oo ee oo a 8 _— wenn nnn------- i Colonial, 24, 2 Ib. ---- 95 Sunbrite, 50s ________ 210 Medium bile Plymouth, White GG RE arn 17.1 oe Colonial, 36-1% ___—_ 1% Wena 210 Medium —___________ 35@35 Quaker, 3 4 Cas oe — Prankfort ...-———.. | Gee tote BEAM Co cct eters tes ee 37@52 schuh ceepmeseneersan 2 25 ee ses eee eel W711 ood wren nnn -------- Med. No. 1 Bbis. _-__ 2 85 yandot Deterg’s, 24s 2 75 Na. ft Nine 7-7 ------ er x. Hoavy 20 -_ 77.1 Veal ------------ . No. Bie Sa fe 7 ONS —__—- diy Acie pide y Cama dgiliad Bee No ae Ib bk 95 Wile ts 1 tb. pkg. Sifting _______ 14 Pure, 30 Ib. pails __._3 30 e Headcheese ---_--___- 18 Packers Meat, 50 Ib. 57 anigpj Gunpowder Imitation, 30 Ib. pails 1 76 la e Crushed Rock for ice Mec” a nionice ——- @25 Choice oo « Pure, 6 oz., Asst, doz. 90 rin cream, 100 Ib., each 85 au ao. — oa I es 47 Pure Pres., 16 oz., dz 2 40 Smoked Meats Butter Salt, 280 Ib. bbl. 4 24 Cassia, 5c pkg., doz. @40 pex, Sorter JELLY GLASSES Hams, Cer. 14-16 Ib. @31 Block, 50 Ib. -—_____. 40 Ginger, African ______ @19 °, medium _______ 61 8 fron Barrels Hams, Cert., Skinned Baker Salt, 280 Ib. bbl. 4.10 Ginger, Cochin ______ O2 English Breakfast oz., per doz. -----__. 36 Light —_----- a ae ol hat. @31 24, 10 Ib., per bale _... 2 45 Mace, Penang ________ 139 Congou, Medium a OLEOMARGARINE Medium --__-~-_.-_--- 65.1 Ham, dried beef 35, 4 lb., per bale ____ 2 69 Mixed, No. 1 ________ @32 Congou, Choice ____ 36636 Heavy 65.1 0 4«=Knuckies @46 50, 3 lb., per bale __.. 2 856 Mixed. 5c pkgs., doz. @45 Congou, Fancy ____ bis Van Westanbrugge Brands Special heavy -----~-- 65.1 California Hams __ @17% 28 Ib. bags, Table -. 42 Nutmegs, 70@90 _____ @59 ce Gaviasd Olaclnuier Extra heavy --------.. 65.1 Picnic Boiled Old Hickcory, Smoked Nutmegs, 105-110 __ @59 Oolong : Folstine “FO... 65.1 Hams 20 @25 6-10 Ib. ' "4 50 Pepper, Black ______ @4e Medium Se ae > Transmission Oil .... 65.1 Boiled Hams ___.____ Gee Pure G COG 465 Finol, 4 oz. cans, dos. 150 Minced Hams ___ @21 ire Ground in Bulk Raney 2 50 Finol, 8 oz. cans, doz. 2 30 Bacon 4/6 Cert. __ 24 @34 a Jamaica ___ @35 TWINE Parowax, 100 Ib. -___ 8.3 loves, Zanzibar ____ @46 Parowax, 40, 1 Ib. __ 8.55 Cassia. Canton @28 en 3 ply cone ____ 40 Parowax, 20, 1 lb. _. 8.8 ao At 5 5 guest. Corin @35 Wools i Balls ____ 42 — Ota @32 » 9 DIY ----------~. 8 Boneless, rump 28 00@38 0 vi Y Mace, Penang _______ 1 39 VINEGAR _ Rump, new” 29 O0@32 00 MORTONS Pepper, Black _______. @55 Cider, 40 Grain 23 is = Nutmess. @59 White Wine, 80 grain... 25 kiver = Pepper, White @so9 White Wine, 40 grain. 19 i} Beef ‘ 5 Pepper, Cayenne ___ @37 WICKING _ Wilson & Co.’s Brands 2 ve an... rh = Paprika, Spanish _ @45 No. 0, per grass 80 ‘ a ree a ee eee ee — orn e so + Per gross .._ ~ ae Pork --------____ 10 =SA LT Seasoning No. 1, per gross ___. 1 235 Certified 24 &\ BS — Chill P No. a, per gross 1 60 Nee 18 merce = : owder, 1l5c ___.135 No. 3 Denn s Ni = Celery Salt, 3 oz 95 » ber gross ____ 2 30 pecial Roll .......__. 19 SI RICE = Sage, 2 oz. \ | aete 90 oe Rolls, per doz. 90 eae Fancy Blue a — Onion Sale 7 ochester, No. 2, dos. 60 MATCHES Pansy Heng” {8% Garlic -____"--7~~ 1g Rochester, No. 3,’ doz. 2 00 Sean 146 0000 0 Ponelty, 3% oz. ____ 3 25 We, Der eos, 75 Diamond. 144 box _.. 5 00 Semdac, 12 pt. cans 3 00 Kitchen Bouquet ____ 4 50 WOODENWARE Searchlight, 144 box. 5 00 Semdac, 12 qt. cans 5 00 Per case, 34, 2 Ibs. _ 2 4@ Laurel Leaves _______ 20 Ohio Red Tabel. 144 bx 4 20 Five case lots -.---- 2 30 Marjoram, 1 oz. ______ $ Hushe Baskets Ohio Blue Tip, 144 box 4 75 RUSKS _Todized, 24, 2 ibs. __-. 3 AG Savory, 1 og. 90 pron Sa band, Ohio Blue Tin. 720-1¢ 4 00 PICKLES Tian. % Bushee 2... cc 175 *Blue Seal, 144 4 25 Dutch Tea Rusk Co BORAX Tumeric, 2% oz 90 a ee ee *Reliable, 144 ___-___ 3 50 Medium Sour Brand. a pres lieing er ony +s *Wederal, 144 ________ 450 5 gallon, 400 count -- 4 76 a rolls, per case 4 25 Twenty Mule Team STARCH Market, alagke pene 5 . Salley , a 1 Free with Ten. Suet Guan i pea re oe. 2 6k th packnnes . 2 Corn Market, extra ______ 1 a io te Oe 86 on. pack 4.35 Kingsford, 40 Ibs 11% Splint, ‘large 8 50 Safety Matches 16 Gallon, 2250 _-__.- 24 50 j¢ Cartons, per case 170 96. 4 Ib. packages -. 400 POWdered, bags _.. 4 69 Splint, medium ____-- 7 50 Quaker, 5 gro. case___ 4 25 5 Gallon, 789 -------- 975 96 pr ron Ls a -- 2 55 ce ae Arso, 48, 1 Ib. pkgs. 3 @9 ‘Splint, small ___-_____ @ 80 * ASE __ Tr = NUTS—Whole Dill Pickles 7 ee a 2 -~-------- or was oe Almonds, Tarragona_. 25 jal. 40 to Lin, doz. -- 9 60 SALERATUS rm " Barrel, Wal. oa ; 88 Brazil, New --------- 24 No. 2% Tins ----~---- 225 arm and Hammer Am. Family, 100 box 6 30 Gloss 3 to 6 gal., per gal 16 Fancy Mixed __------ 25 32 oz. Glass Picked__ 2 75 -- $78 Crystal White, 100 __ 420 Argo, 48, 1 Ib. pkgs. 8 60 a Filberts, Sicily ----_- 22 32 oz. Glass Thrown 2 30 Big Jack, 60s ________ 475 Argo, 12, 3 Ib. pkgs. 262 Bio 3 Pails Peanuts, Vir. Roasted 11% Dill Pickles Bulk SAL SODA Fels Naptha, 100 box 5 50 Arso. 8 5 Ib. pkgs. __2 97 fy at. Galvanized ____ 2 50 Peanuts, Jumbo, std. 14 68 taal, 200 2 75 Flake White, 19 box 4 20 Silver Gloss, 48, Is __ 11% 14 qt. Galvanized __._ 2 1% Pecans, 3 star -_----- 22 16 Gal., 600 __. --- 925 Granulated, 60 lI . Grdma White Na. 10s 375 Elastic, 64 pkgs. ___ 5 35 ‘3 qt. Galvanized ____ 3 00 Pecans, Jumbo -___-- 40 fat ue... 19 60 Granulated’ a eu S 135 Jap Rose, 100 box _...785 Tiger, 48-1 330 1} qt. Flarine Gal. Ir. 6 on Pecans, Mammoth -- 50 packages’ “2 Ib. Fairy, 100 box --.._- 400 Tiger, 50 Ibs. sg 0 qt. Tin Dairy ____ 4 00 Walnuts, Cal. _--- 30@35 ee eee 120 Palm Olive, 144 box 10 50 Traps Hickory 200 07 Lava, 100 be ________ 4 90 SYRUP — wee 4 holes_ Cob, 3 doz. in bx. 1 00@1 2@ MOUSE. WOOe holes_ 7 Salted Peanuts . COD FISH er ics Kar — Mouse. tin. § holes Hs alte PLAYING CARDS ee Pummo, 100 box ---. 485 ),)°° woe No £4 297 Rat, wood ie Fancy, No. 1 ---------- 14 dies --____________ 20 Sweetheart, 100 box _5 70 Blue Kare wy 0% 3 91 Rat. spring __-""""""" 1 00 Shelled i oe oe SS Tablets, % Ib. Pure -; 8% Grandpa Tar, 50 sm. 210 Red oe we ae coo ow 8 30 Torpedo, per doz. —--- 5 JO ee , le AS sero, No. Tye = Almonds ----_------- 70 Blue Ribbon, per doz. 4 25 Wood boxes, Pure 30% Grandpa Tar, 50 lge. 3 50 Pope jel 2h o, £dz.4 29 farce cutee su = Spanish, rr POTASH Whole Cod Ue 11% oe oe rn oe 1. 4a Medium Galvanized __ 7 75 . bags ------- ee ee ocoa, 72s, box __-. 2 86 Sm ee ge 5 ee ao 32 Babbitt’s. 2 dox. ____ 2 75 oo ie a ne Flavor — oe a . ange, No. r Pecans eo ace - HERRING Trilby Soap, 100, 10c 7 25 Orange, No. 54 Pin : a Banner, Globe bole 5 50 Walnuts Manc ne FRESH MEATS Holland Herring Williams Barber Bar, 9s 50 s Brass, single ________ 6 25 MINCE MEAT Beef Mixed, Kegs _____.____ 110 Williams Mug, per dos. 48 Maple and Cane eel a cu omc 6 00 Mixed, half bbl Kanuck, per gal. ____ 1 50 eerless -.--. 8 50 None Such, 4 dos. --- 6 47 Top Steers & Heif. --.- 25 - .. 375 : I. ---- Single Peerl Quaker, 3 doz. case 350 Good St'rs & H’f 15%@23 Mixed. bbls. ________ 16 50 _ GLEANSERS Manuck, 6 gal. can 660 Northern queen 2. ase ties. Maus, wet, 22 Mod. Steers & Bev. asp Mummers: Keas _______ a) Maple eWay 7 26 Com. Steers & Heif. 16@20 winkers, half bbls. _. 9 75 Michigan, per gal 2 75 Weed Bewle OLIVES ; Veal Milkers, bbls. ______ 18 50 = Welchs. ver wal 35 ie ee ‘o € c ONY F : : Cee aS es ie 24 «6K KK K Norway __ 19 50 j COOKING OIL i aa ae 14 oz. Jar. Plain, doz. 4 50 oe te oe = $i pele 1 40 : Masoka 19 in. Butter ___.--- #5 0¢ Pint Jars, Plain, doz. 3 25 ce ee eee Cut Bunch 1 50 FD i a 2 ee. _-6_75 WRAPPING PAPER TGal. Glass Jugs, Pla. 2 10 Lamb ee i ee dl Halt Gallons, i doa 21k 7e RTS: Manila, white 05% 5 Gal. Kegs, each ---_ 8 50 Spring Lamb -- 30 z Gallons. % doz. ___ 11 30 Bal thre _—--———-—. 06% $44 oa. Jar, Stuft., dox. 125 Good ___.....______- 28 i 7 ers Pe 06 6 oz. Jar, Stuffed, doz. 235 Medium —__-_---_------ 25 Lake Herring i * TABLE SAUCES a Ga 06% Oi4 on. Jar, Stutt, doz, 3 75 Poor. 20 % bbl., 100 Ibs. ______ 6 8 Ap Lea & Perrin, large._ 6 00 Te Oe Serer 09% 1 Gal. Jugs, Stuff., dz. 2 75 B Lea & Perrin, small__ 335 Magi tab yd CAKE Mutten f Penge 1@ sua fa 3 70 ne one Good 17 Mackerel A Royal Mint —_-----__- 2 40 Sunlight, 8 : ; i: le 16 Tubs, 60 Count, fy. fat 5 75 : te Sh Sc aa Ne ee ae 0 ate... Co. go Poor ------------------- 13 Pails. 10 lb. Fancy fat 1 76 af oe "475 Yeast Foam, 1% dos. 1 36 ALt emai 315 YEAST—COMPRESSED PEANUT BUTTER Pork : Caner 264 0 2 3 30 Fleischmann, per doz. 30 —— tight hogs ... 1 White Fish & Medium hogs -------- 16 80 can cases, $4.20 r a : ~ eee. Heavy foes 16 Med. Fancy. 100 tb. 18 00 me ae - — Loin, med. 25 ———/ S aa : | oe me oe WASHING POWDERS cue ate REAR q A) Shopiders ..0500 19 SHOE BLACKENING — seg 9 a = nib pw co SS Soarerios 2 15 2 in 1, P on Ami Cake, 18s _-_ 2 So ae Peel Neck bones ———-—-—---—- 06 p % Combination, dx 1 ag Billo 35 D “fi ieee 3 Dri-Foot, oe ah maline, 4 doz. _.-. 4 Be) fe eo a Geanama, 100, 5c 3 50 PAGHETTI NNER; — PROVISIONS Shinola, doz. 9 Grandma, 24 Large __ 3 50 ‘gro ™__ ‘in eed eee. Gold Dust, 100s __--.. 4 00 CA OTT TEES Bel Car-Mo Bran Clear Back _. 25 00@28 00 Gold Dust, 12 Large 3 20 = —== Golden Rod, 24 _____- 425 Products of Van Buren Co. 34 1 lb. Tins --.-._._... 8 oz., 2 do. in case_. 15 Ib. pails .--------- an 25 lb. pails ------------ PETROLEUM PRODUCTS. From Tank Wagon. Red Crown Gasoline -- 11 Red Crown Ethyl ------ 14 Solite Gasoline -------- 14 In Iron Barrels Perfection Kerosine -- 13.6 Gas Machine Gasoline 37.1 v. M. & P. Naphtha 19.6 Short Cut Clear26 00@29 00 Dry Salt Meats D S Bellies _. 18-20@18-19 Lard Pure in tierces ~---.. 13 60 lb. tubs -...advance % 50 Ib, tubs __--advance % 20 lb. pails .._--advance 10 Ib. pails ....advance 5 lb. pails __.-advance 1 3 lb. pails ....advance 1 Compound tierces ____ 13 Compound, tubs -_---- 13% STOVE POLISH Blackne, per doz. ____ Black Silk Liquid, dz. Black Silk Paste, doz. Enameline Paste, doz. Enameline Liquid, ds. EK. Z. Liquid, per doz. Radium, per doz. ____ Rising Sun, per doz. 654 Stove Enamel, dz. 2 80 Vulcanol, No. 5, doz. 96 Vulcanol, No. 10, doz. 1 35 Dd reek ph eh foe fem beh ee oe a , Stovoil, per doz. __.. 3 00 La France Laun., 4 dz. 3 60 Old Dutch Clean. 4 dz 3 40 Octagon, 968 -_---_ _~ 8 90 Rimso, 408 —..____..._ 3 20 Hinso, 246... 5 25 Rub No More, 100, 10 Cee 3 85 Rub No More, 20 Lg. 4 00 Spotless Cleanser, 48, Of. Sani Flush, 1 doz. _. 2 Sapolio, 3 doz. ------ 3 Soapine, 100, 12 oz. _ 6 40 Snowboy, 100, 10 oz. 4 anning Co. Cc ITALIAN SPAGHETTI DINNER Local Pride Brand 12 50c Family Package 4 50 SALSA SAUCE Local Pride Brand 45 No. 1 Gans 1 80 24 No. 2 cang 3 15 6 No. 10 cans 15 00 CHINESE SOY SAUCE Local Pride Brand 12 S$ om Sotties ___._ 2 25 41 gal elass __.. ss BF 60 CHINESE BROWN SAUCE Local Pride Brand 12 8 of Bottles 2 25 41 eal glass _..__ 24 00 NOODLES Local Pride Brand Chow Mein Chinese 24 No. 2 cans 2 25 BEAN SPROUTS Local Pride Brand Genulne Chinese Bean 24 No. 2 cans 1 65 6 No. 10 cans 8 0c wissen 30 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, July 8—We have to-day received the schedules, reference and ad- judication in the matter of Forest L. Wilson, Edward Lee Wilson and William F.. Wilson, individually and as copartners doing business under the firm name of Wilson & Sons, Bankrupt No. 3840. The matter has been referred to Charles B. Blair as referee in bankruptcy. Bankrups are sesidents of South Haven. The sched- ule shows assets of $200 with liabil.ties of $5,963.30. Judson Bailey, South Haven ____ $1,047.00 Brown & Sehler, Grand Rapids __ 250.00 Gezon Motor Sales Co., Grand Rap. 1,050.00 Goodyear Tire & Rubber Co., Akron 300.00 Mrs. Anna Craig, Bangor tno oe J. P. Gordon Co., Columbus _____ 34.00 Flood & Conklin Co., New Jersey_. 60.00 Defender Mfg. Co., Allegan _______ 28.00 Thoma & Son, Fairfield ._......_.. _ 54.00 Consolidated Electric Sign Corp., rae Ces... 35.00 Goodlin Automotive Equipment Co., Son Peo Dd. 00 A. Silverman, South Haven 70.00 Wolverine Service Sta., So. Haven 48.00 Tribune Co., South Haven _- 29.00 Tri-County Tele. Co., South Haven 33.00 Malbone Hdwe. Co., South Haven 70.00 Moore Hdwe. Co., South Haven __ 12.80 Pekie Printing Co., South Haven 7.50 Thiesen-Clemens Oil Co., St. Joseph 34.50 Republic Paint Co., Chicago _____ 36.00 Beckley Ralston Co., Chicago ___. 52.00 Fern E. Calvin, South Haven ____ 100.00 Dr. F. C. Penoyar, South Haven _. 3.00 Fred Ott Motor Co., South Haven 12.50 First State Bank, South Haven __ 772.00 Citizens State Bank, South Haven 525.00 July 6. We have to-day received the schedules, reference and adjudication in the matter of Hendrick Candy Co, Bank- rupt No. 3843. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt concern. is located at Grand Rapids. The first meet- ing of creditors will be called promptly, note of which will be made herein. The list of creditors of said bankrupt is as follows: C.ty of Grand Rapids iS ee iS temington Cash Register Co., Grand Rapids LEAs Se ee Grinnell Bros., Grand Rapids ___- 356.50 Aetna Window Cleaning Co., G. R. 3.00 Byrnes & Shickman, Grand Rapids 9.00 A. E. Brooks & Co., Grand Rapids 16.50 Consumers Ice Co., Grand Rapids 22 16 Mietcher Ins. Co., Grand Rapids __ 15.35 Ferris Coffee Co., Grand Rapids _- 4.75 G. R. Marble & Fire Place Co., Grand Rapids —__. ul 30 00 G. R. Lumber Co., Grand Rapids 104.55 E. B. Gallaagher & Co., Grand R. 67.01 Heyboer Co., Grand Rap ds Be 8 00 Holwerda Heating Co., Grand Rap. 65.12 Wm. G. Horton, Grand Rapids - 61.50 Herpolsheimer Co., Grand Rapids_ 104.18 Hazeltine & Perkins Drug Co., Grand Rapids - 19 63 Hoekstra Ice Cream Co., Grand R. 18.25 Helmus Co., Grand Rapids _.. 390,00 Benj. Powers. Grand Rapids ______ 124.75 Poet Et Cie. Philadelphia ae 3.96 Pittsburgh Plate Glass Co., G. R. 30.00 National Candy Co., Grand Rapids 11.10 Cornelius W. Moore, Grand Rap ds 162.95 Creston Heights Cartage Co., G. R. 23 00 Elka Sterkenberg, Grand Rapids ~_ 50.00 D. H. Ryan & Son, Grand Rapids 16.50 Harold Ruck, Grand Rapids ____-_- 5 44 techester Candy Works, Rochester 68.57 Specialty Candy Co., Grand Rapids 9.20 Van Heest & Van Der Meer, Grand Rapils SUD ner Blue Sl eananre I. Van Wiltenburg, Grann Rapids Sanitary Milk Co., Grand Rapids Worden Grocer Co., Grand Rapids 40 00 John Sharpe, Grandville Lo H. G. Cook, Grand Rapido Soo. Bee Chas. A. Herrick, Grand Rapids __ 180.00 A. Hentscher, Grand Rapids 25.00 Mrs. Sarah Jacobs, Grand Rapids 25.00 In the matter of Muskegon Scrap Ma- terial Co., Bankruvt No. 3343, the trustee has filed his final report and account, and a final meeting of creditors was held June 28 The bankrupt was not present or represented. The trustee was present. Claims were proved and allowed. The trustee’s final report and account was considered and approved and allowed. An order was made for the payment of ex- penses of administration and for the pay- ment of preferred tax claims and the declaration and payment of a supplement- al first dividend of 5 per cent. and for the declaration and vayment of a final divi- dend of &.86 per cent No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and re- turned to he district court, in due course. In the matter of Robert F. Hansen, Bankrupt No. 3749. the trustee has filed his first report and account, and an order for the payment of expenses of adminis- tration, preferred labor and_ secured claims. has been made July 19. We have to-day received the schedules, reference and adjud cation in the matter of Robert G. Thomyson, Bank- rupt No. 3844. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a meat dealer The schedule shows assets of none with liabilities of $2,265.37. The court has written for funds and upon receipt of same, the first meet- ing of cred tors will be called, note of which will be made herein. The list of MICHIGAN ereditors of said bankrupt is as follows: Louis Maue, Onekama ee ee Swift & Co., Miuskeron _._......._ 79.12 F. C. Larsen, Manistee ee ee Straub Candy Co., Traverse City_- 54.00 Hekman Biscuit Co., Grand Rapids 50,00 Roundy Peckham, Milwaukee _, 356.00 R. Gumz ©Co,.. Milwaukee —. 500.00 E. BR. Godfrey, Ludington _____.__ 270.00 Stendles Paper Co., Muskegon ___ 28.67 A. Grosenbach, Milwaukee ___--_--- 100.00 Hermon Koske, Chief ___.._.___.___._ 62.00 Ed. Zielinski, Manistee ___.____._.... 40.00 Albert Shoedal, Manistee __._..__._ 60.00 Aug. Johnson, Manistee —_ ~ 100.00 Jim Schaefer, Arcadia __.._..__.... 190.08 Herman Zichm, Kaleva .__...._._..._.. 29.00 Worden Grocer Co., Grand Rapids 88.33 Emil Swanson, Manistee -____._._._ 45.00 July 10. We have to-day received the schedules, reference and adjudicatiion in the matter if Clarence Finstrom. individ- ually and as Finstrom Bros.. and also as Finstrom Motor Sales, Bankrupt No. 3845. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupts are residents of Cad Hac. and their occupation is that of an automobile dealer. The schedule shows assets of $9,668.74 with liabilities of $19,774.39. The first meeting will be called promptly. note of which will be made herein. The list of cred.tors of said bankrupt is as follows: City of Cadillac - oe $441.27 Arden Flickenger, Cadillac aa. 2.00 Gilbert Sluyter, Cadillae __6§6,025 99 American State Bank, Cadillac __ 321.00 Burroughs Adding Machine, G. R. 7.70 Electric Service Sta., Grand Rapids 21.30 Brown & Bigelow, St. Paul Cl Seca Vervy's Auto Supply Co., Grand R. 5 93 A OE Shaw Co., (hicaeo 2.0 4.02 Ld. Damme Co. Cadiiac 5.51 Fort Wayne Iron Store, Fort Wayne 102 35 Reed & Wiley, Grand Rapids ___.._ 12.75 Beaver Ins. Co., Cadillac _____...._ 36.40 Willys Overland, Inc., Detroit —- 480.97 Western Union Tel. Co., Cadillac_- 3.09 Cadillae Credit Bureau, Cadillac __ 14.00 Huckleberry & Watson, Cadillac __ 83.62 United Automatic Register Co., Canitine LL SCS Aribune Record, anton __..__.____ _ 18.65 Kunzes Leather Goods, Cad llac __ 75 J. P. Gordon Co., Columbus, Ohio 21.30 D. & K. Electric Co, Cadifiac ._.. 3.41 Klesner, Cowin, Williams Co., (Amine oo eee Thomas & Son, Ine., Fairfield, la. 2.38 Beckley Ralston, Chicago _..._.... 19.54 Ott Sates Co., Traverse City ____.-. 2.63 Anchor Packing Co, Philadelphia 61.67 Pioneer Mfg. Co., Cleveland __._.. 90.00 Cadillac Gas Co., Cadillac _. 6.04 Hart Nash Motors, Inc., Grand R. 6.80 Telephone Directory Adv. Co., Detro.t ee Kelly Motor Co.,; Cadillac ...... ss 67.48 Harris Gros., Cadillac .......... Baws Tisch Auo Supply Co., Grand Rap. 55.63 Johnson Hdwe. Co., Cadillac ___. 351.13 Cc. E. Ault, Cadillac ee 1.50 Advance Rumley Thresher Co., Battie Creek _......._... oe Michigan Bell Tel. Co., Cadillac__ 6.73 Consumers Power Co., Cadillac __- 3.97 Cadillac Evening News, Cadillac — 198.28 Fisk Tire Co., Chicopee Falls, Mass. 378 46 Continental Mfg. Co., Ind anapolis 6.75 ay Sima. Casiliac 8 15 WI. Norris Co, Cadiliac ......._ ss 16.22 Consumers Power Co, Cadillac ___- 4.17 Cadillac Gas Co., Cadillac . 16.96 Dr. Ferris Smith, Grand Rapids _. 22 Dr. Reuben Maurits, Grand Rapids 15.00 Fred Ernst & Son, Cadillac ______ 4.18 Fidelity Corp. of Mich,, East Jordan 236.00 Dr. G. DeVere Miller, Cadillac __ 85.75 Frank Coffey, Cadillac - So oo Bank, Cadillac —. 3,104.25 August Finstrom, Cadillac _ 4,000.00 Wallace Johnson, Cadillac 500.00 Securities Funding Corp., Cadillac 1,600.00 Midwest Commercial Credit Co.__ 210.00 Cadillac State Advance Rumley Thresher Co, Battle (Creek 0060 eee Saginaw F.nance Co., Saginaw 794.06 American State Bank, Cadillac _.__ 22.92 Cadillac State Bank, Cadillac ___ 1,435.10 Peoples Savings Bank, Cadillac __ 458.66 July 10. We have to-day received the schedules, reference and adjudication in the matter of Floyd M. Bement, Bank- rupt No. 3846. The matter has been re- ferred to Charles B Blair as referee in bankruptcy. The bankrupt is a resident of Cooper township, Kalamazio, and hs occupation is that of a farmer. The schedule shows assets of $694.33 of which $690.50 is claimed as exempt, with liabil- ities of $9,431.56. The court has written for funds and upon receipt of same the first meeting of creditors will be called. note of which will be made herein. July 10. We have to-day received the schedules, reference and adjudication in the matter of Clarence W. Morgan, Bank- rupt No 3847. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Muskegon, and his occupation is that of a tool maker’s assistant. The schedule shows assets of $450 of which $250 is claimed as exempt, with liablities of $1,121.50. The first meeting will be called promptly and note of same made herein. July 10. We have to-day received the schedules, reference and adjudication in the matter of Alpheus W. Triggs, Bank- rupt No. 3848 The matter has been re- ferred to Charles B. Blair as referee in bankruptey. The bankrupt is a resident of St. Joseph, and his oeccunation ‘s that of a store clerk. The schedule shows as- sets of $75 of which the full amount is claimed as exempt, with liabilities of TRADESMAN $1,496.50. The cour has written for funds and upon receipt of same the first meet- ing of creditors will be called, note of which will be made here:n. July 11. On this day was held the first meeting of creditors in the matter of Leonard TT. Ellis, Bankrupt No. 3808. The bankrupt was present in person and represented by attorneys Rodgers & Dunn. Creditors were present in person and represented by attorneys Dunham & Cho- lette and Amos F. Paley. Claims were proved and allowed. No trustee was ap- pointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the distr.ct court, as a case without assets. On this day also was meeting of creditors in he matter of Lewis F. Striker, Bankrupt No. 3822. The bankrupt was present in person and represented by attorneys Steketee & Ste- ketee. Creditors were represented by attorneys Linsey, Shivel & Phelps. The bankrupt was sworn and examined with- out a reporter. The first meeting then adjourned to July 18 for further proceed- ings as desired. On this day also was held the first meet’nes of creditors in the matter of Lewis C. Christiansen, Bankrupt No. 3830. The bankrupt was present in person and represented by attorney Robert H. Burns. No creditors were present or represented. The bankrupt was sworn and examined without a reporter. No trustee was ap- pointed. The first meeting then adjourned without date, and the case has been closed and returned to the district court as a case without assets. On this day also was held the first meeting of creditors in the matter o: Dav.d E. Nims, Bankrupt No. 3317. The bankrupt was present in person, but nox represented by attorney. Creditors were represented by attorney H. H Smedley. Claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. In the matter of DuBois-Munn Co., Bankrupt No. 3573. A special meeting of creditors has been called for July 26. At such meeting the trustee’s second repor: and account will be aprroved and a sec- ond d.vidend to creditors will be con- sidered. July 11. meeting of held the first On this day was held the first creditors in the matter of Proudfit Loose Leaf Co., Bankrupt No. 3823. The bankrupt corporation was pres- ent by two of its officers and represented by attorneys Clare J. Hall; Rodgers & Dunn: Wicks, Fuller & Starr; Boltwood & Boltwood and by G. R. Credit Men’ As- sociation and Central Adjustment Asso- ciation. Claims were Grand Rapids Trust Company, of Grand Rapids, was elected trustee, and its bond placed at $1,000. The first meeting then adjourned to July 16, for further pro- ceedings. In the matter of Jacob J. VandeVisse, Bankrupt No. 3815. The funds have been rece ved and the first meeting of creditors has been called for July 29. In the matter of Louis F. Deitz, Bank- rupt No. 3838. The tunds have been re- ceived and the first meeting of crediors has been called for July 30. In the matter of Clarence W. Morgan, Bankrupt No. 3847. The funds have been received and the first meeting of cred- itors has been called for July 30. In the matter of Herman F. Higgs, Bankrupt No. 3835. The funds have been received and the first meeting of creditors has been called for July 30. In the matter of Ernest W. Kraus, Bankrupt No. 3825. The first meeting of creditors has been called for July 29. In the matter of John Renger and Edward Renger, doing business as Renger Bros. and John Renger individually, Bankrupt No. 3829. The funds have been received and the first meeting of cred- itors has been called for July 29. Is the matter of F. M. Gray, Jr., Isc., Bankrupt No. 3816. The first meeting of creditors has been called for July 29. In the matter of Hendrick Candy Co., a corporation, Bankrupt No. 3843. The first meeting of creditors has been called for July 29. July 12. We have to-day received the schedules, reference and adjudication in the matter of Willam Bradley. Bankrupt No. 3849. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Muskegon, and his occupation is that of drilling contractor. The schedule shows assets of $185 of which $250 is claimed as exempt, with liabilit es of $18,305. The first meeting will be called promptly and note of same will be made herein. July 12. We have to-day received the schedules, reference and adjudication in the matter of Percy Slough. Bankrupt No. 3850. The matter has been referre | to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Kalamazoo, and his oceupat on is that of a mechanic. The schedule shows assets of $805 of which the full amount is claim- ed as exempt, with liabilities of $1,755.28. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called, note of which will be made herein. July 13. We have to-day received the filel and allowed. : July 24, 1929 schedules. reference and adjudication in the matter of George W. Fox, Bankrupt No. 3851. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Grand Rapids. and his occupation is that of a laborer. The schedule shows assets of $150 with liabilities of $5,369 20. The court has written for funds and upon receipt of same. first meeting of cred- itors will be called, note of which will be made herein. July 13. We have to-day received the schedules, reference and adjudication in the matter of Kenneth F. Tubbs, Bank- rupt No. 3852. The matter has been re- ferred to Charles B. Blair as referee in bankruptey. The bankrupt is a resident of Kalamazoo, and his occupation is that of a salesman. The schedule shows as- sets of $150 of which the full amount is claimed as exempt. with liabilities of $6,781.90. The first meeting will be called and note of same made herein. —_— ee AUCTION SALES. IN THE DISTRICT COURT OF THE UNITED STATES FOR THE WESTERN DISTRICT OF MICHIGAN SOUTHERN DIVISION. At a Court of Bankruptcy held in and for said District and D-vision, at Grand Rapids. this 8th day of July, 1929. Present: HON. CHARLES B. BLAIR, Referee in Bankruptcy. By order ot the United States District Court, Western District of Michigan, I shall sell at public auction and to the highest bidder the assets of the SUNFIELD LUMBER COMPANY, Bankrupt, Sunfield, M.chigan. On Tuesday, July 30, 1929, at 2 p. m. fastern standard time at the premises, all the lumber. lumber material, machin- ery, office furniture, fixtures and equip- ment together with one motor truck ap- praised at approximately $1,843.29, togeth- er: with all the trustees right title and interest in certain parcels of real estate. All sales are for cash and subject to im- med ate confirmation by the referee. ABE DEMBINSKY, Court Auctioneer, Saginaw, Michigan. HON. CHARLES B. BLAIR, Referee in Bankruptcy. Se By order of the United States District Court, Western District of Michigan, I shall sell at public auction and to the hignest bidder the assets of HERMAN KNOOP, Bankrupt, Jeweler, 54 Monroe Ave., N. W., Grand Rapids, M chigan. On Wednesday, July 31, 1929, at 2 p. m., at the vremises All the stock in trade and fixtures used in the bankrupt’s busi- ness as a retail jeweler, appraised at $7,321.41. All sales are for cash and sub- ject to immediate confirmation by the referee. For further information enquire of ABE DEMBINSKY, Court Auctioneer, Saginaw, Michigan. HON. CHARLES B. BLAIR, Referee in Bankruptcy. ——_2.—-.—->__—__- By order of the United States District Court. Western Distr.ct of Michigan, | shall sell at public auction and to the highest bidder the assets of the PROUDFIT LOOSELEAF CO., Bankrupt, 12 Loran St, N. W., Grand Rapids, Michigan, On Thursday, August 1. 1929, at 10 a. m., Eastern standard time, at the premises, all the stock, raw material, scratch paper, binder stock, finished backs and binders, office furniture and fixtures, machinery, tools and equipment, together with sun- dry other items, all used in the business of the bankrupt in manufacturing bind- ers, looseleaf systems, tiling systems ani similar devices for office use appraised at approximately $16,844.00. Also all dies, patents, applications for patents, sho» rights and all interests therein owned by the bankrupt and now belonging to the Trustee named below. All sales are for cash and subject to immediate confirma- tion by the referee. For further informa- tion, enquire of ABE DEMBINSKY, Court Auctioneer, aginaw, Michigan. GRAND RAPIDS TRUST CoO., Trustee, Grand Rapids Trust Co., Bldg., CGrond Rapids, Michigan. HARLES B. BLAIR, Referee in Bankruptcy. One of the biggest assets a sales- man can have is thoroughness. 3-2. Quit worrying about things you can- not change. "Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich. Phone Federal 1944. Deen ee aera een LL i Mires: July 24, 1929 MICHIGAN TRADESMAN 31 Extra Profits Worked Out By Pro- gressive Grocers. (Continued from page 20) “What do I get out of it?” The San Francisco Grocers Association has one pretty conclusive answer which comes through its insurance department. At a recent meeting one member said the Association gave him $140 last year in saved premiums, which was a pretty good return for his dues of $18 per year. Another showed up with $300 saved. But there is always weakness among men who have thus to be shown def- inite, tangible, money savings or re- turns from association work. The in- tangibles—Bismarck’s “imponderables” —the things nobody can weigh—are much more important. For example, the department stores are wonderfully organized to inter- change information, but they do not pass out individual figures unless they are 400 miles apart. They seem yet to feel that immediate neighbors cannot give each other plain facts and figures, lest one take advantage of the other. The San Francisco grocers, Brook- lyn grocers, Baltimore and Kansas City grocers, those of Minneapolis and hundreds of other towns hand each other their intimate facts and figures during every meeting. This because they have associated together so long that they have become real friends. Therein they not only beat the de- partment men, but show how their in- tangible association benefits vastly out- weigh anything which might be meas- ured by dollars and cents. - Paul Findlay. ——_>-.____ Right of an Infant To Recover Money. One of the surest ways for a mer- chant to lose money, or become in- volved in expensive litigation, is to have contractual dealings with an in- fant, or minor. This is true because the contracts of an infant, with few exceptions, cannot be enforced against him, and the other party to the con- tract is without legal remedy if the infant changes his mind and refuses to abide by the contract. And, while this rule of law is gen- erally known among merchants, it may well be doubted if there is any other single proposition of law that causes more loss and litigation, year after year in the commercial field. With this in mind then, a brief review of the pos- sible danger to merchants in situations of this kind may be entered into with profit. In the first place, under the rule as announced, if a merchant sells any- thing to an infant he cannot enforce payment, unless the articles sold are necessaries. And, even when this is true, the burden is on the merchant to show this fact, which is not always aa easy thing to do. On the other hand, if the articles sold to an infant are not necessaries, as clothing, foods, etc., the merchant may have no right to enforce payment. But this is not all, for the infant may further have the right to return the article, demand whatever he has paid thereon, and be relieved of all liability. And, in some states, the courts have even gone to the extent of declaring that the fact that an infant represented himself to be of age in obtaining goods, would not deprive him of his right to return the goods and demand back whatever he had paid on them. Now let us see. In one case of this kind, the defend- ant, who was but 19 years of age, was engaged in business and sought to buy a truck. He represented his age to be over 21, and, from the report, it seems that he appeared to be of the age repre- sented. Anyway, on this representa- tion the plaintiffs sold him the truck on the payment plan. After the défendant had used the truck for some time, and paid $2,000 on the contract, he defaulted in his pay- ments, and the plaintiffs took the truck. The plaintiffs then sold the truck, and applied the amount receiv- ed upon the contract, but there was still due a balance of about $1,000. In order to collect this, the plaintiffs filed suit against the defendant. The latter then came to bat. In defense to this action, the de- fendant set up that he was an infant of the age of 19 years; that the con- tract could not for that reason be en- forced against him, and demanded the return of the $2,000 he had paid on the truck. The plaintiffs then stated that the defendant had misrepresented his age when he bought the truck, and con- tended that he should be held liable, and not allowed to profit by his own false representations. In passing on the question involved the court had this to say: “Omitting reference to contracts for necessaries and to such contracts as a minor is authorized by statute to make, the court has held that an infant may during ‘his minority avoid his contract relating to personal property, and that such avoidance renders the contract null and void. And fraud is not a bar to the exercise of the infant’s right to disaffirm. “The defendant’s disaffirmance ren- dered the contract absolutely void, and he is neither required to account for the use of the truck nor prevented from recovering the amount he has paid on the note and mortgage. Of course he cannot retain any property acquired by the contract, but the truck has been sold and the proceeds retained by the plaintiffs.” In conclusion, the court affirmed a judgment in favor of the defendant, whereby he was allowed to recover back the money he had paid on the contract, and relieved from further liability thereon. Which, of course, resulted in a substantial loss to the plaintiffs on the truck, as well as the expense, time and trouble involved in conducting a lawsuit through the courts. Now, it may be said in closing, the courts are not in precise accord on the question of how misrepresentation af- fects the right of an infant to recover money paid on a contract. And, with- out doubt, in many states the infant in the case reviewed would not have been permitted to recover, because of his misrepresentation as to his age when he bought the truck. However, the holding in this case is supported by much authority, and furnishes a striking illustration of the importance of care when dealing with persons who may not be of age. In other words, a merchant should not take chances on the age of a person, he is dealing with, but, if there is any doubt on this point, outside informa- tion should be sought before a con- tract is entered into. Leslie Childs. ne —_+-~.__ Farms and Run Down Towns. As one drives the main streets of Michigan to-day he is struck with the number of deserted stores. Then, as he tours the highways, nearby he is impressed with the number of desert- ed farms. Is the parallel suggestive of a syn- onym? two similar conditions, which are growing in the State, I tried in vain to recall knowl- edge of a community in which the farmers had ever prospered while the Reflecting upon these business men of the locality were suf- fering reverses. I could not think of What is more, I don’t believe it possible for the people of any given one, locality to enjoy prosperity while lo- cal business is on the backward trend. The individual who lives in a com- munity expects certain benefits from that community, if he be human. He expects friendliness, co- operation and the opportunity to take his rightful place in the doings of man- kind. and is able to preserve for himself, as protection, Whatever he wins for himself, of these benefits, he wins and holds by virtue of the bless- ings of his community. That is his “crop,” if you please. Yet how many people are practicing a consequence on their community exactly what un- wise farmers are practicing upon their farms? The farmer who “crops” his year after year, without putting the proper fertility back on the soil, isn't a farmer at all. He is a fool. No mat- ter how fertile his soil, the bigger foo! he is for wasting his sustenance. That accounts for many a deserted farm :n farm Michigan to-day. What accounts for so serted stores on Michigan streets? Identically the same condi- tion, transposed into terms of the com- munity. We American people cannot expect to “crop” our neighborhood, without putting something back on the soil. That “something” is the material profit which is our rightful contribu- tion to the locality in return for that which we have derived from it. There is a locality in Western Mich- igan where a generation ago there were the finest of farms. Those farms had ‘been built up and improved by hard-working men and women who took pride in their To-day those pioneers are lying in the nearby cemetery; and the children are run- ning the farms. The buildings are run down: the land is becoming poor; and the labors of the parents’ lifetime are being wantonly wasted in riotous liv- many de- main farms. ing. There are many Western Michigan where a generation ago there were thriving towns. These towns were built up and improved by communities in who took pride in their towns and recog- hard-working men and women nized in them an essential institution. To-day those pioneers are lying in the ‘nearby cemetery; and the children are running the towns. run down; the The business is service is becoming poor; and the labors of the parents’ lifetime are being wantonly wasted in a riotous stampede of selfish children for “bargains” which do not exist or for “better things” at distant counters. Show me where there is any differ- ence between run-down farms and run- And difference down towns. show me where there is any between fool farmers who crop their farms and put nothing back; and fool consumers who crop their communities and put noth- ing back. W. H. Caslow. a ee Wholesale Dry Goods Merger. New York authorities write the that 4 whole- sale dry goods houses is in process of Tradesman merger of formation at that market. It is under- stood that six or eight houses will be included in the merger, three of which are alleged to have signed up, as follows: A. Krolik & Co., Detroit. Ely-Walker Dry Goods Co. St. Louis. Finch, Van Slyck & McConville, St. Paul. —_—_~+~- > Bad Check Passed Abroad. The Merchants’ Association of Lan- sing warns the trade against a bad check, described as follows: “Written on the Eaton County Savings Bank of Charlotte, yellow in color and signed By J. B Ferris. tion was made to the Washtenaw Tin Shop in the amount of $28. The Char- lotte bank states there is no account there for J. B. Ferris. ——__.+.>_____ The check in ques- There are so few affairs of the heart untouched by ridicule. Business Wants Department Advertisements Inserted under this head for five cents a word the first insertion and four cents a word fer each subse- quent continuous insertion. [!f set in capita! letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per Inch. Payment with order is required, as amounts are too small to open accounts. FOR SALE—Clean stock of men’s and furnishings. boys’ clothing. shoes, and Would consider trade for farm. W. H. Parry, Vassar, Mich. 120 POR SALE — DRY GOODS STOCK $6,500. STORE room 20x125 feet. Estab- lished 72 years. Want to retire. Will lease or sell building. WINTER & CO., Hamilton, Ohio. Tot For Sale — Solid oak tables, desks chairs and other office equipment. Used only a few months in office of a local proker. Cheap for cash. On display at our office. Tradesman Company. CASH FOR MERCHANDISE Will Buy Stocks or Parts of Stocks of Merchandise, of Groceries, Dry Goods, Shoes, Rubbers, Furniture, etc. : N. D. GOVER, Mt. Pleasant, Mich. _ ] OFFER CASH! For Retail Stores—Stocks— Leases—all or Part. . Telegraph—Write—Telephone L. LEVINSOHN Saginaw, Mich. Telephone Riv 2263W Established 1909 32 Late From the Metropolis. Richard L. Barie, advertising man- ager of the Artic Dairy Products Co., has been elected secretary of the com- pany. He will continue to supervise the advertising program of the com- pany. William Bloss, well-known grocer, 4164 Canton avenue, disappeared from his store at Concord and Stewart, last Wednesday. Two days later his body was found hanging from a tree in a near Mt. Clemens by his brother, Louis Bloss. The firm name of Conely, Kappes & Curtis, a Detroit advertising agency, has been changed to Kappes & Jenkins, Inc. French Jenkins, formerly of the Packard Motor Car Co. and more re- cently general manager of the Stand- ard Securities Co., joined the house over a year ago and has News Michigan woods since ac- quired the interests of Walter Conely and Russell Curtis. The latter are not now associated with the agency. The steamer Western States took 350 Chrysler to Mackinac Island Thursday on a two day cruise as part of the four-day programme ar- ranged for the winners in the Nation- wide “On to Detroit’ contest. The first event of the programme was Tues- day night, when the salesmen were entertained at a banquet at the Book- Cadillac. J. W. Frazer, general sales manager, announced the prize winners. Funeral services for Henry G. Leise, 65 years old, former member and offi- cer of the F. G. Clayton Co., clothiers, who died last Saturday, were held at the home, 1221 Meadowbrook avenue. Born in Halfway, Mrs. Leise spent his lifetime in the clothing business in this city. He started as a boy with the J. L. Hudson Co. and stayed with that company for eighteen years. Then he went to the F. G. Clayton Co. with which he was connected for twenty- seven years. At the time of his re- tirement, three years ago, Leise was secretary, treasurer and general man- ager of the firm. The Oakland Motor Car Co. last week took over the distribution, retail sale and servicing of Oakland and Pontiac sixes throughout Detroit and Wayne county. The change, accord- ing to W. R. Tracy, vice-president in charge of sales for the Oakland com- pany, came as a result of the retire- ment from the Detroit automotive field of G. A. Richards, president of the Richards-Oakland Co., and the acquisi- tion of the Richards assets by the fac- tory. Harry A. Grubb, vice-president and general manager of the Richards- Oakland Co., has been retained as gen- eral manager of the Oakland-Pontiac factory Detroit. The existing system of community dealers Mr. Rich- ards has retired from the automobiie business to devote his time to other interests, the principal one of which is the Automobile Radio Corporation, with offices at 2105 Fisher building, who is marketing the new “Transi- tone” auto radio, a six tube radio set which can be permanently installed in any make or model automobile. Ac- cording to newspaper reports, especial- ly those in the automotive world, the salesmen operations in will continue as heretofore. MICHIGAN TRADESMAN new radio has met with instant public recognition. The Studebaker plant, on Campau street, between West Fort street and West Jefferson avenue, has been leased to the Detroit Aircraft Corporation, which will centralize its executive oif- fices and manufacturing plant in the 50,000 square feet of the new location. The Studebaker branch here was re- moved several months ago to South Bend, Ind., site of the main plant. Air service between Detroit and Cin- cinnati was opened Saturday, when a fleet of four passenger planes arrived at Ford airport. Detroit headquarters of the new line known as the Mason and Dixon Air Lines will be the ter- minal of the Stout Air Services, Inc., at the Ford Airport, and the Southern terminal will be the Lunken Airport at Cincinnati. The flight from Detroit to Cincinnati will be made in approx- imately two hours and_ thirty-nine minutes, including stops. The fare be- tween the two cities will be $30 or 12 cents per mile. Tickets will be avail- able at the terminals and at the De- troit Automobile Club. Courtney Johnson, general sales manager and a director of the Hudson Motor Car Co., sailed last week on the Berengaria for an extended tour of the European continent. He will visit London, Berlin and Brussels, where Hudson plants are now in operation, and his itinerary will include import- ant distribution points on the contin- ent. The Detroit branch of the Packard Motor Car Co. has opened a new sales and service building at Jefferson and Lakepointe avenue, in Grosse Pointe Park. It is said to represent one of the most modern additions to the city’s motor car service facilities. W. S. Pickell, general manager of the Pack- ard Detroit branch, announces that J. Alden Blanchard will be the sales man- ager and O. G. Heinrich service man- ager of the new plant. The new D. S. R. (Detroit Street Railway) Terminal Arcade opened at Woodward avenue, opposite the Ford Motor Co., Saturday, May 20. Many of the leading retail firms of the city have leased stores in the new building. The new Detroit Union Produce Terminal has now been in operation for three weeks. The results show very plainly the extreme value of this facility to the produce trade. Every department is functioning smoothly, all of the little troubles have been settled, and more cars are being disposed of at less cost than was formerly the rule here. General Manager Stuart Lock- man estimates that there are at least 25 per cent. more cars being handled now than during the days of the old team track. Collections reported this week by the Detroit Produce Associa- tion were $36,000 greater than during the first week that the Terminal was operating. The automobile business in Detroit is moving at a fast rate of speed. There are many rumors about new models, but, so far, Buick is the only one to hint anything about 1930 cars. This company admits it will bring out new cars which are now on the production line and it is believed they will be an- nounced about Aug. 1. Chrysler has resumed production after closing for two weeks in order to allow its employes a vacation and to take inventory. The truck business has shown a very healthy increase during the present year. Production has been maintained at high levels and if anything the gain in output has been greater than that of the passenger car business. Factory officials have been giving attention to the upward trend of -gaso- line taxes in some states. If these taxes become a burden on the car own- er it is believed that .action will be taken by the automobile makers. It is certain that there will be an increase in the number of four-speed transmissions Two makes of cars are using these types of transmission at the present time and at least one, and possibly two more, may be added. It is claimed for this transmission that it gives higher speed on the open road with less wear on the engine. There will probably be several new eight-cylinder cars this year and con- siderable talk is heard regarding the possibility of a twelve. Of course fac- tories are constantly experimenting on multi-cylinder cars and when one of these experimental units is seen rumors start at once. James M. Golding. —_—_—_++ s>—__- News of Interest to Grand Rapids Council. This scribe is about to endeavor to clear up an erroneous impression creat- ed by local newspaper articles con- cerning an automobile accident of which our well-known Past Senior Counselor Henry Koessel was an un- fortunate spectator, not participant. A few days ago Brother Koessel was driving west of Coldwater. Accom- panying him was another commercial man, whose home was in Battle Creek. They overtook another automobile being driven at quite a good speed. After passing this car, Henry’s pas- senger happened to glance back and noticed that the driver of the car just past was heading for the ditch. Of course, Henry stopped, backed up and endeavored to be of assistance and of- fered to carry the driver of the wreck- ed car, who claimed some _ injuries, back to Coldwater. This he started to do when another car proceeding in the direction of Coldwater kindly con- sented to do this instead, permitting Henry to continue on his way East of Coldwater. What was Henry’s surprise a day or two later when two Grand Rapids policemen appeared at his home and stated that they had been advised to arrest him: by Coldwater police officers on a charge of first leaving the scene of an accident, and, second, driving in a reckless manner. For advice and counsel Henry called on Homer Bradfield, in view of the fact that his insurance was placed with him. Homer suggested that Henry find out on what grounds they could demand his return to Coldwater. Brothers Koessel and Bradfield found that it was impossible for the officers to serve a warrant in this instance through local police and it was very apparent that the warrant was served July 24, 1929 as a bluff to secure Henry’s appearance in Coldwater and permit the serving of a civil suit summons, which the driver of this other car substituted, claiming that Henry forced him off the road. This claim on his part is utterly ridi- culous and Brother Koessel has many witnesses to this fact. Nevertheless he and Homer Bradfield journed to Cold- water, voluntarily accepted service for a civil suit as a result of his appear- ance in Coldwater, and is spending his time and money to clear up a miser- able situation which should never have been brought into court. Henry,s counsel informs him that there will be no difficulty in disposing of this wrong charge, but the fact re- mains that Henry will be out the fees of his counsel and for this he has our sympathy. In spite of the foregoing facts any one reading the local newspaper ac- counts could not help but resent the insinuation that Brother Koessel was in the wrong and was a very serious offender, inasmuch as he left the scene of an accident with the consent of the man who turned his car in the ditch. Even if he had done so without the consent of the alleged injured driver, he would have been perfectly within his rights, as he was in no way re- sponsible for the damage incurred when the driver of the other car left the road. It is hoped that the legal proceedings which will follow Friday of this week will result satisfactorily for Brother Koessel. Cc. Cc. M. —_+2.2—___ Gabby Gleanings From Grand Rapids. Grand Rapids, July 23—John L. Lynch has recently closed out the de- partment store stock of Geo. L. For- dyce & Co., at Youngstown, Ohic. This store had been in existence forty- six years. He has also closed out the department store stock of Joel Gut- man & Co., at Baltimore, which had been in existence seventy-seven years. Luther H. Baker, of Lansing, Sec- retary of the Michigan Shoe Dealers Mutual Insurance Co. and a dominat- ing factor in the Mills Mutual Fire Insurance Agency, was in town last Saturday en route to his summer home on the South side of Crystal Lake, near Frankfort. He will be compelled to shorten his resort season on Crystal Lake by several weeks in order to take part in the unveiling of a monument to Col. Baker, an illustrious ancestor. who was the first American to meet death in the Revolutionary war. He was beheaded by the Indians at a poini in the Northern part of Vermont, where the monument will be located. Ray Stannard Baker, who is a cousin of Luther Baker, will deliver the ora- tion on the occasion of the dedication. —_>+~—____ Very Good. What is life? Where there is a ray of light Go to it; When you know a thing is right Go do it. When it’s dark or when it’s grey When it’s fair or dawning day Anytime or anyway If the opportunity Comes to your community Cultivate a bit of good It will help he neighborhood To do it. What is life? If you wish to be a man You live it: Anywhere or when you can You give it. If you lose you always gain New straw-hats are spoiled by rain But it makes the growing grain Grow more straw—and then you know Better still, you have more dough Which will let you all the more Keep on giving as before— So g-ve it. Charles A. Heath. lad Gy me STRENGTH ECONOMY THE MILL MUTUALS tmsing = AGENCY Michigan Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGANS LARGEST MUTUAL) AND ASSOCIATED COMPANIES Combined Assets of Group $45,267,808.24 20% to 40% Savings Made Since Organization FIRE INSURANCE— ALL BRANCHES Tornado— Automobile— Plate Glass — since1878. Anation-wide fame and distribution for fifty years CHASE & SANBORNS - ail . SEAL BRAND COFFEE COFFEE Grocers supplied by Chase & Sanborn, 327 North Wells St., Chicago j We can’t improve { MUELLER PRODUCTS Neither can any- one else Cc. F. MUELLER COMPANY j 146-180 Baldwin Ave., Jersey City, N. J. WoRDEN (GROCER COMPANY The Prompt Shippers Ask Your Trade To ‘Try Morton House COFFEE It Is A Sure Repeater W/oRDEN (FROCER COMPANY Wholesalers for Sixty Years OTTAWA AT WESTON - GRAND RAPIDS | THE MICHIGAN TRUST COMPANY, Receiver. 3 Caan \ Kills Insec For Use In Your Own Store Newspapers have taught the public to ‘swat the fly’’ and to combat other in- sects. Many insects spread disease. The public expects care to be taken by all stores that handle food. No progressive retailer can afford to have flies and other insects around when their riddance is so easily effected with KOSAK. Many retailers spray KOSAK in the evening when their goods are under cover. Others spray whenever insect pests are seen. KOSAK is more eco- nomical to use in gallon and five gallon cans. Prices: 1-gaflon can, without sprayer, $2.75. 5-gallon can, including KOSAK Im- proved Sprayer, $10.00. : STANDARD OIL COMPANY (Indiana) : 910 South Michigan Avenue, Chicago, Illinois : Please tell me why KOSAK offers the dealer a : : larger margin of profit than any other insecticide. Please send me_____-_------ gallon can of KOSAK. : Name —-- : Title of Business_____- : Address —_- | SO ae es ORs ; LOOK for the RED and BLUE CAN bearing the FIVE-LETTER WORD KOSAK b Doct awk Protect the Little Ones HE above poster in attractive colors will be flashed from the highways throughout the Middle West beginning June Ist. It tells the Kosak story briefly, pictorially. In addition to the thousands of boards carrying this message, there will be street car cards, window dis- plays, and other forms of advertising. When this extensive advertising brings customers to your store ask- ing for Kosak, be prepared to supply them. You profit more by handling Kosak than on any other similar product. If you haven’t our liberal dealer offer, fill in the handy coupon and mail it today. STANDARD OIL COMPANY [Indiana] General Offices: 910 S. Michigan Ave., Chicago, Ill. KOSAK kills flies, ants, mosquitoes, roaches, bedbugs, moths and other insect pests