LPIA RELOS BESS SSO IVR LD DY) LAF IIUZ RW ced a (OLA, a ee aC Sx, GIES GEN (1 SS AE IP Ao SSE, NERS oa: re i Ni ORF CHES GEE SE ORES GER (8 DIS) SAS) me SG SE ee Oe NE Coop Ey) oe 2 Zt Nel POA toMy SSE) Da) ae INN 2PUBLISHED WEEKLY (GaN Gta, TRADESMAN COMPANY, PUBLISHERS een) Aes LEST. 1883 49 LE ALE SOLIS SSSR SDELA SNS FEES 1H) wf 7) AG OR SQ DSO? Forty-seventh Year GRAND RAPIDS, WEDNESDAY, AUGUST 21, 1929 Number 2396 SL Pt ri es ONE POSSIBLE DISASTER. The one terrible thing in this world, in the view of Ecclesiastes, is to be without a friend. To have nobody to love, nobody to be loved by, nobody to speak to when you are happy, nobody to speak to when you are sad, nobody to grow old with, nobody to meet life with, nobody to pray for, nobody at whose prayer God might bless us; to have nobody to believe in you in all weathers, nobody to be with you in some hard place and to be with you at the last; nobody to shed a tear for you when at length it is apparent that you are about to leave this world; nobody to follow your dust to the grave in sorrow that you have gone, in faith that such a one as you have been cannot have gone forever—to be thus alone, for this man and for every truly human heart is the one possible disaster. el — A nn tl ll tl ll tll tll tt. .tile...t...ttlie,. salle atten an silo at stn ol oie ae of ste gh op Always Fresh and | Pure | Always the same Delicious Flavor Always Advertised Always in Demand, resulting in quick turnovers. | c. F. MUELLER COMPANY j 146-180 Baldwin Ave., Jersey City, N. J. WoRDEN (GROCER COMPANY The Prompt Shippers Good All The Way Morton House COFFEE It’s The Guaranteed Coffee WORDEN (GROCER COMPANY Wholesalers for Sixty-one Years OTTAWA AT WESTON - GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver. Who Knows Experience has taught the man capable of accumulating wealth the difficulty of conserving it. This man, unfortunately, cannot be- queath his business judgment to his heirs. However, he can come nearest to it by leaving the guidance and management of his estate with an institution of experience and re- sponsibility. GRAND RAPIDS TRUST CO. Grand Rapids, Michigan *No other coffee has been so favorably or solong before the coffee-drinki public *It is a matter of record in the history of the coffee trade that Seal Brand was the first coffee ever packed in sealed tins. CHASE & SANBORNS SEAL BRAND COFFEE Grocers supplied by Chase & Sanborn, 327 North Wells St., Chicage Wes CTW re NG lo 38 y Ne iF Ty ee (C (25S S$) 5 SS ) A DESMAN Forty-seventh Year GRAND RAPIDS, WEDNESDAY, AUGUST 21, 1929 Number 2396 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES are as follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cente each. Extra copies of current issues, 10 cents; issues a nonth or more old, 15 cents; issues a year of more rid, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March Bosca JAMES M. GOLDING ° Detroit Representative 409 Jefferson, E. ADVERTISING AND PEACE. No international conference, what- ever the subject of its deliberations, it can is the reach- is possible unless in some way be shown that its real motive furtherance of peace. We are ing, most fortunately, a point at which “international” and “peace” tend to become simultaneous termis. Consequently we are not surprised to learn that this furtherance of peace and of a right understanding among nations is one of the chief objects of almost the present congress of the Interna- tional Advertising Association in Ber- lin. In the address of Edward Filene to the 5,000 delegates to this convention, however, the bonds between advertis- ing and world peace to have been pretty closely drawn. He de- clared that advertising had made pos- sible mass production and high wages in the United States, which in turn had greatly increased purchasing pow- er throughout the country. If this prosperity could be made universal we should have a progressive elimination of the principal causes of war. “I am convinced,’ Mr. Filene continued, “that lasting peace can best be obtain- ed through the promotion of scientific mass methods throughout the world, resulting in a higher standard of liv- seem ing.” So advertising becomes the direct road to peace. It is an ingenious argu- ment, even though certain factors, both in industrial prosperity and in the ef- fect of prosperity on international re- lations, seemed to be ignored. But we have no doubt of the thrill these words must have imparted to the members of Mr. Filene’s audience. At last they knew that their efforts to sell the products of their nations’ factories and workshops had as their ultimate object not profit, not National prosperity, but world peace. Reputation is what enables import- ant people to get away with 10 ceut store jewelry. BASIC INDUSTRIES BUSY. Quick recovery in security prices after the abrupt setback brought on by the increase in the New York re- discount rate once more assured oper- ators in the stock market and prompt: ed them to declare again that Wall Street is taking its cue from business conditions. In so far as industry and trade are.concerned, there is, of course, a real basis for buoyant security values, but not for a rise out of all proportion to present or prospective earnings. The rediscount increase has had the effect of reducing Reserve borrowings and brokers’ loans. The buyng of accep- tances at a slightly lower rate has eas- ed call money and perhaps will mod- erate the inflow of gold. Some further slackening in steel or- ders is noted, with, however, little easing in the output rate. After their rise last month, due to some large public works, building contracts are running about 7 per cent. under Aug- ust, 1928. Automobile production is rated well above a year ago, chiefly as a result of the very large operations in the cheap car class. With the gain of 37 per cent. in orders booked by electrical goods producers first six months of last year and the improvement in cotton goods, condi- tions in most of the basic lines of in- dustry can be counted most satisfac- tory. New high levels for carloadings in this season of the year testify to the activity of industry and prompt ship- ments into consuming channels. That all is well with the purchasing power of consumers is indicated by reports of increased employment and by such gains in new business as the insurance companies cite. The July sales rose 18 per cent. over the same month last year. with ordinary insurance 9% per cent. higher. over the GROUP BUYING ON TRIAL. One of the reasons advanced for the rather hesitant buying which has characterized fall operations the merchandise markets this” season is that the expansion of group buying by retailers has caused uncertainty over prices and terms. The groups have been on the alert to press any advantage reported as granted by sell- ers, and those outside the buying com- binations have been pressing for equal treatment. In short, there are said to be elements of suspicion and doubt abroad in the market which conducive to either early or firm busi- ness. Whether these conditions will con- tinue to trouble manufacturers, and retailers as well, depends a great deal on the outcome of the group buying There has been consider- in are not movement. able expansion this season in this form of purchasing, but this does not mean that the system has been tested fully and found satisfactory. As a matter of fact, it has been disclosed that for every benefit cited by merchants there is a disadvantage. tity purchases, economy in shopping the market, the uncovering of new sup- ply sources and perhaps better dis- counts are offset by such difficulties Savings on quan- as failure to meet local requirements, the added cost of the department, loss of dominance by a few buyers, ete. Not a their stand that they can do equally individuality, slow group action. few buyers are justified in as well and perhaps better outside of a group than in it, gauged on thei- ability to select right styles, get the right prices and secure the proper ser- vice. Increase ‘in Overhead of Record.. come Failure across R. G. Having just Dun’s report of mercantile failures for June, I little analysis which interest merchants. The report shows that in June, 1928, there have made a may were 1325 retail failures; while in June, 1929, there were 1154. What encour- agement there is in the report must be taken from this portion, as it shows a decrease in the total number of fail- ures to the extent of 171, or almost 13 per cent. Here the encouragement ceases, for the report goes on to show that the total liabilities for the 1325 failures ia June, 1928, were $13,780,748, while the 1154 failures in 1929 totaled liabilities of $13,930,961. This means that, not considering the decrease in the num- ber of failures, there was 2 gross in- crease in liabilities of $150,213, or 1.09 per cent. Pursuing the figures a little farther, we find that in June, 1928, the average liabilities failure $10,408; while in June, 1929, the average jump- ed to $12,072, an increase of 16 per cent. per were One trade journal publishing this report went on to wax optimistic over the fact that the number of failures had decrease, but failed to enlarge upon the other less hearten- ing features. It is quite natural that when there are less fish in a lake, less fish will be caught; but that does not imply a de- the depletion of the There were less retail failures in June, 1929, than in June, 1928, for the sim- ple reason that there were fewer re- tailers in the field, therefore fewer can- didates for failure. On the other hand, despite the fact that there was a dropoff in the num- ber of failures, the general overhead shown a crease in fish. and failures of bigger We hear a lot to-day about the successes in business being among was actually increased, invaded the business. have realms the our larger but apparently to the Chevvy slogan, “bigger and better” this year! operators; failures are also, quote How any merchant can continue a false confidence im mere increase in volume in the face of such figures is more than I can understand. Any dealer who could doze through the din of such statistics could make his snores heard in a_boiler-factory. W. H. Caslaw. ee 4. Seven Lecture Engagements For September. During the past week, the following reservations have been made on Mr. Caslow’s speaking schedule: Sept. 3, Benzonia, by the Twin- Village Commercial Club; Sept. 9 (noon), St. Louis, by Club; Sept. 9 (evening), the Exchange Clare, by the Hol- land, jointly by the Chamber of Com- merce and the Merchants Association; Sept. 20, Wyandotte, by the Mer- chants’ Credit Bureau; Sept. 19, Stock- the Club; and Sept. 24, Sebewaign, by the Chamber ot Chamber of Commerce; Sept. 17, bridge, by Exchange Commerce. Communications have been received from Albion, Capac, Cheboygan, East Lansing and Saginaw. In each case only a mutually agreeable date awaits selection. Meetings are being planned in Alma, Mt. Pleasant, Lansing, Jack- Cadillac, St. Harbor, son, Joseph and Benton Those who have heard Mr. Caslow’s “Be commend the speaker for his fairness and of He deals with the problem of Main street's survival the point, pointing out the dangers of the present lecture, Yourself in Business,” his clearness expression. from consumer's view- trend of business they as threaten the American and demonstrating some of the fallacies in of the economy. His private masses, many modern theories of lecture tour is maintained by expense, and his appearance in any Michigan community before the local business men can be secured free of cost or obligation to the organiza- tion requesting his services. Com- munications may be addressed to the 906 avenue, South, Grand Rapids. nS eee He Never Says “No.” A salesman with an extremely high Home Trade Division, Division record never contradicts a prospect. “When a customer says ‘no’ to me I let it stand,” he explained. “I find another way of meeting his argument without a direct contradiction, as that My experience has been that the shortest often closes a man’s mind to you. through a ‘no’ is around it.” ——_¢-2 __ Striving precedes thriving. way 2 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Grand Rapids, Aug. 15—Please be informed that the Excelsior Ribbon & Carbon Co., 487 Broadway, New York City, has recently sent to Grand Rap- ids business firms one hundred sheets of carbon paper together with an in- voice for $1.60. These business houses are informed that this is a superior carbon paper at a greatly reduced price, but nothing is said about return- ing the merchandise if not wanted; no return postage is enclosed—the whole inference being that a check for $1.60 must be forwarded to cover this mer- chandise. The Grand Rapids Association of Commerce is notifying its members to send this carbon paper to the Secre- tary’s office and we will store it at the rate of 25c per package per week and when the storage charges equal the value of the merchandise, the latter will be confiscated to satisfv. the charges. It occurred to the writer that you might care to mention this in the next issue of the Tradesman. Lee H. Bierce, Sec’y Association of Commerce. A local trust company received a box of carbon paper from the same concern—which, by the way, is not rated by the mercantile agencies—and replied as follows: ‘We are holding for return postage, one box of your “Peter Pan’ carbon received to-day without order and billed for $1.60. If return postage is not. received from you by August 30, we shall dis- pose of this box of carbon paper, as we would other waste material. It may or mav not be of interest to you to know that such practices would prejudice us against placing anv orders with you in the future. I suppose that while human nature is what it is, things like this will be happening. This letter was written by an Oklahoma subscriber to one of the papers publishing these articles: Please have your Mr. Buckley advise if attached copv of circular is in viola- tion of Federal anti-lotterv laws. The circular was not circulated through the mails. Some time ago we read of an opinion of Mr. Buckley and if we remember right it was on exactly the same pronosition as this. However. we have nislaid this copv and we want to he sure. Our county attornev rules this is lewal if not sent through the mails. The circular enclosed with this was as follows: FREE 2eginnine Saturday. Tune 29. with each $1 nurchase T will cive a ticket, and on Saturday. Tulv 27, I will give awav $17.50 in cash prizes. Paret Pree $10.00 Second @rize 202 so 509 Third Prize ___- 2.50 You will alwaws find mv nrires rioht on drv goods. groceries and feed Rring me vanr cream and nroduce T should first explain what the Fed- There is a popular misconception that thev con- eral anti-lotterv laws cover. tain a prohibition against the carrving on of.any lottery scheme in interstate That is. if it is operated hetween states. This is not the case. The prohibition merely extends to the use of the mails in conducting such a scheme. So far as the Federal laws are concerned, a man may operate a lottery scheme between states without commerce. MICHIGAN TRADESMAN let or hindrance if he doesn’t do it through the mails. Therefore no scheme like this can possibly violate the Federal anti-lottery law because the mails aren’t used. The mails would be used if circulars were sent through them, or if advertising was done in newspapers and the news- papers were mailed. In almost all the states of the Union, however, lotteries are against the state law, which has nothing to do with the If you run a lottery you violate the state law whether you advertise or mails. not. Without doubt the above scheme is a It has become so, however, In the be- scheme in You paid your money and got the chance—and nothing else. They were forbidden as soon as there were any lottery laws. Then in order to get around this, in- lottery. by a process of evolution. ginning a lottery was a which chances were sold. genious people conceived the idea that if they could sell merchandise and throw the chance of a prize in, it would not be a lottery. This is what this scheme is, and what all of them are. Practically nobody sells chances in the old-fashioned way any more. But the courts at once held these various schemes to be as much lotteries as the old-fashioned ones of selling chances or tickets. I thought every state in the Union had an anti-lottery law, but when I came to search I found no evidence that Oklahoma (from which state the above enquiry came) has one, and I am therefore forced to conclude that practically alone of all the states, you can run a lottery there with impunity, provided you do not advertise it. It is hard luck that lotteries, which pay better than any other known plan of stirring up business, should be the It must be ad- mitted, however, that in spite of the prohibition, only thing prohibited. these schemes are constantly being operated in various places, and that Why? everybody's business is nobody’s busi- almost universal without prosecution. 3ecause what is ness. Anybody can prosecute a_ lot- tery, but nobody is interested enough to do it—except, occasionally a jealous competitor. Elton J. Buckley. [| Copyrighted, 1929.] ———_>2~.—____ Peculiar Characters in Early Grand Rapids History. Previous to 1891 collectors elected by the voters of the several wards of the city collected taxes assessed for the State, the county and the munici- pality. Offices were maintained a few weeks for the convenience of tax- payers,, after which the collectors called on delinquents to receive amounts then unpaid, together with a for themselves for Salaries were mod- erate, but the “pickings” from delin- quents made the office of a collector As a rule, however, liberal allowance services rendered. worth seeking. the men chosen for the service were not well qualified through education, experience in business and, in certain Such collectors endeavored to obtain as much graft as possible from delinquent instances, in morals. owners of property. Preceding a few days the close of the regular collection period provided by law the collectors deliber- ately hampered the process of receiv- ing funds tendered by taxpayers. Crowds would assemble at the offices of the collectors to stand in line usually while the collectors very deliberately receipts for the money tendered and entered credit payments on the tax rolls. This abuse became so great that an appeal was made to the State Legislature in 1891 for an amendment to the city charter to abolish the offices of ward collector and confer their duties upon the city treasurer. The Legislature promptly granted the relief requested, which ex- plains why owners of property now pay their debts to the city, county and the State at the city hall. for hours wrote George M. Huntley and Allen P. Collar were the owners and operators of a woolen mill located at the foot of Erie street on the canal several years anterior to and following the civil war. Flames destroyed the mill about fifty years ago. An excellent quality of cloth for men’s wear was manufactur- ed. In attempting to save the books of the firm Collar’s face and hands were badly burned. The loss sustained by the firm was so great that it was unable to rebuild its factory and re- sume operations. Huntley and Collar engaged in local politics. Huntley was elected to fill the office of supervisor of the old fourth ward for several terms by the voters and Collar was chosen city marshal by the common council. The marshal was empowered under the terms of the city charter to enforce the ordinances and to collect delinquent taxes due on special im- provement rolls on a liberal percent- During many years the position was considered a desirable one. The marshal’s legal term of office was one year. With the advent of a new council on April 1 annually, Mr. Collar sought for and usually obtained the support needed to secure continu- ance in the service of the city. Fol- lowing each election he would producz a ten quart tin pail half filled with age basis. cider and a dozen or two of home made doughnuts made by Mrs. Collar, with which the aldermen and city offi- cials refreshed themselves. Collar’s son, Homer P., filled the office of city engineer several years. Mike Shields piloted steamboats over the treacherous sand bars of Grand River a score of years. The L. G. Mason, the Daniel Ball, the L. & L. Jenison and the ‘Barrett responded to the efforts put forth on the steering wheels of the steamers by the powerful arms of the sturdy Mike. At times the current was so shallow that the bed of the river approached its sur- face quite closely. Mike did not worry about the depth of the stream. “If you give me a good engine,’ he remarked one day, “I will put the Ball over John Spoon’s barn.” The city needed a chief for its fire prevention and quenching department. Dave Caswell and the fiery, profane, August 21, 1929 Joe Cook, had died and Bill Hyde, it was decided by the city fathers, was not competent to manage the depart- ment effectively. Mike was chosen to fill the position by the common coun- cil. A conflagration which destroyed the business district of West Bridze street served to demonstrate Mike's incapacity to the service for which he had been chosen. The Council ordered an investigation of the cause of Mike’s failure. Many witnesses were summoned to testify in regard to Mike’s mistakes. Joe Penny, a self-appointed inquisitor, at- tended the sessions of the investigat- ing committee. “Mr. Shields,’ Penny asked, “if you were to lay 5,000 feet of four inch hose attached to a hy- drant, what would be the inch pressure per feot on the hose?” “That's none of your d---d business,” Mike viciously replied. A few days later General I. C. Smith succeeded Mike, who resumed the wheel on the Jenison. William McAllen was a chimney sweep. His loud musical voice could be heard over many city blocks as he stood erect on the chimney of some tall structure and sang the song of his occupation. “Sweep chimneys, oh! ‘Oh! Oh! Oh! Sweep chimneys, oh! Sweep chimneys, oh! McAllen left Grand Rapids afte: several years of activity and settled a+ Bloomington, Ill. While standing on the summit of a chimney one morning, singing his little song, he lost his bal- ance and fell to the ground. to his feet quickly, he uttered the first words, Arisinz “Sweep chimneys” and then fell backward to the ground. McAllen Arthur Scott White. —~+~-+___ Former Resident of Grand Rapids Entertains Customers. Mobile, Ala. Aug. 19—I had a bunch of Memphis and _ Nashville wholesale grocers down on the Guli fishing at the beginning of last week and among them was Tom Love, who is next to the end on the left on the photo I send you. The man on the end is Mr. Beatty, president of the Belmont Candy Co., of Memphis, and I am writing to tell you of Tom’s tell- ing me of correspondence with you and that he will broadcast the trip from Memphis Wednesday night, Aug. 21, between 8 and 9 p. m. Tom Love is a character if there ever was one and has something to pull off all the time. This is the second time I have en- tertained this crowd, who are among my biggest customers. They thorough- ly enjoy the fishing and bathing and [ gave them a copy of the Tradesman with your chain store article, which Tom told me he was broadcasting. I ain on the extreme right, as you may discover, and next to me is the buyer for Clarence Saunders, to whom we sell. While I do not have a big trade with chain stores, I do sell them in cities where there is no objection and everyone else does. I have no trade with the A. & P. One reason is that I refuse to accord them the brokerage they demand on all purchases. Gregory M. Luce, President Luce Packing Co. ———_—_s-..—__ was dead. Utility holding companies have proved profitable for stockholders, + August 21, 1929 MICHIGAN TRADESMAN 3 a pioneer in public utility developments 1An Though the interests of E. H. Rollins & Sons cover many industries, the firm has always given particular attention to public utilities. It was one of the first to recognize their possibilities, and during the over 50 years of existence of this inter- national investment house, it has been active in providing capital for the development of great utility projects rendering useful services to numerous communities. and in distributing their securities to investors throughout the nation. The organization of E. H. Rollins & Sons includes recognized experts in the utility field, and the Statistical Department has the facilities to render a complete report regarding any security under consideration. Investors are invited to take advantage of this service, and to inquire regarding the attractive utility offerings to be found mm the current Rollins investment list, without any obligation whatever on their part. E. H. Rollins & Sons Founded 1876 HOWE, SNOW & CO., INCORPORATED Merged 1929 GRAND RAPIDS BOSTON — NEW YORK — PHILADELPHIA — CHICAGO DENVER — SAN FRANCISCO — LOS ANGELES LONDON — PARIS — MILAN MOVEMENTS OF MERCHANTS. Center Line—S. Disler and M. J. Morang have opened a meat market here. ‘SSaginaw—R. W. Brown has opened a grocery and meat market at 700 At- water street. Ashley—The grocery and meat mar- ket of J. E. Rasdale was recently dam- aged by fire. & Blossom have grocery to Morrice—Cales sold their market and Thomas Goslin. Sault Ste. Marie—The Soo Lumber Co. has increased its capital stock from $1,000 to $25,000. Detroit—T. Kozicki has purchased the grocery and meat market at 3741 Martin avenue from J. Grzesik. Reed City—August Erler has opened his grocery store in his new modern store building on Upton avenue. Detroit—George D. Balosin has sold his grocery and meat market at 2337 Six Mile Road, West, to David Dukel. Caro—Ross Tait is the proprietor of the Palace meat market, having pur- chased same from C. M. Pierce & Son. Grand Rapids—The Northland Lum- ber Co. has decreased its capitalization from $200,000 to 30,000 shares no par value. Detroit—The Pfent Hardware Co., 14301 Gratiot avenue, has increased its capital stock from $50,000 to $75,000. Lansing—The City Baking Co. of Lansing, 934 Clark street, has changed its name to the Daylight Baking Cor- poration. Milford—John Polaski is the man- ager of the new Milford market of the Milford Market Co. in the DeWitt building. Ann Arbor—The Ann Arbor Dairy Co. has sold its plant to the National Dairy Products Co., giving possession early in September. Redford — G. Wollmersheuer has opened the Redford Sanitary meat market in the Holcomb block at 22144 Grand River avenue. Detroit—The Best Store Manufacturing Co., 1219 Fixture Beaubien street, has increased its capital stock from $24,000 to $60,000. Reeman—Paul Brink has purchased the store building and general mer- chandise stock of C. A. Kotthaus, tak- ing immediate possession. Marcellus—Mrs. Donna V. has purchased the brick double store building in which the late C. A. Rose Shurtz conducted a hardware store. Williamston—Charles Reese is con- ducting a closing out sale of his entire stock of electrical appliances, lamps, radios, etc., and will retire from trade. & Smith, phar- macists, have opened Dearborn’s new- est and most beautiful drug. store. Their location is 11001 West Warren evenue. Detroit — The Outfitting Co., 3000 Gratiot dealer in musical instruments and furnishings, has increased its capital stock from $100,000 to $200,000. East Muskegon—Earl Bromley has purchased the Martin grocery stock and will continue the business at the Dearborn—Green Mitchell avenue, MICHIGAN TRADESMAN same location, on the corner of Aurora and Huizenga streets. Newaygo—G. W. Gould, who sold his jewelry and watch repair supplies stock to R. N. Fisher, 10 years ago, has repurchased the stock, owing to the death of Mr. Fisher. Harbor Springs — Mrs. Gardner Read has engaged in business under the style of the Tot’s Toggerie Shop. Wearing apparel for children of all ages will be carried in stock. Kalamazoo — Walter Brylowski_ is erecting a modern store building at 330 Parsons street, which he expects with his gro- cery stock and meat market. to occupy about Oct. 1, Albion — John D. Torrey, senior member of the clothing firm of Tor- rey & Blaisdell, died suddenly at his home following a brief illness of but one day. He was 57 years of age. Tonia—Arthur Johnson has purchas- ed the interest of his partner, Frank Giddings, in the shoe stock of Johnson & Giddings and will continue the busi- ness under the style of the Johnson Shoe Co. Detroit—The Peoples Cut Rate Cigar & Drugs, 1008 Randolph streei, has been incorporated with an author- ized _ capital $5,000, all of which has been subscribed and paid in in property. Detroit—Abe Bante & Son, Inc., 1357 Divis:on street, has been incor- stock of porated to deal in sea foods, etc., with an authorized capital stock of $25.000. $5,000 of which has been subscribed and paid in in cash, Lansing—Roscoe Lewis, Inc., has been incorporated to deal in cameras and photographic equipment, with an authorized capital stock of 1,000 shares no par value, $1,000 being subser bed and paid in in cash. Algonac—The Michigan Egg Pro- ducers, Inc., has been incorporated to breed and sell poultry, poultry feed. eggs, etc., with an authorized capital stock of $50 000, $7,000 of which has been subscribed and paid in. Ludington—The N. I. Johnson Co, cleaners, dyers and merchant tailors, have engaged in business at 108 Rath avenue. The new company includes N. I. Johnson, Scottville merchant tailor and his brother, J. A. Johnson. St. Johns—C. W. Parmelee, former- ly engaged in general trade at Mather- ton, has purchased a gasoline station one-quarter of a mile north of here and will carry a general line of acces- sories and some groceries in conne-:- tion. Holland—The A. B. Ayers Co., 195 West 11th street, has been incorporated to deal in general merchandise with an authorized capital stock of $10,060 ' preferred and 200 shares no par value, $700 being subscribed and paid in in cash. Lansing—Fred W. Houghton, aged 61, died at his home, 320 South Larch street, following an operation several weeks ago for appendicitis. Mr. Houghton has conducted a drug store at 421 East Michigan avenue, for many years. Battle Creek—The McSherry Drug Co., Inc., located at 415 Maple street, has changed the name to Bull’s Phar- macy, Inc., and will remain under the management of Henry Bull, who has for the past two years been conducting the establishment. Grand Rapids—The Atwood Lum- ber Co., Inc., 255 Briarwood, S. E., has merged its business into a stock company under the same style, with an authorized capital stock of $25,000, $2,500 of which has been subscribed and paid in in cash. Kalamazoo—The Kalamazoo Whole- sale Grocery, successor to the jobbing department of the Quality Service Stores, has removed from 175 East Water street to 430 East Michigan avenue, now occupying over 10,000 square feet of floor space. Kalamazoo—Charles Green, proprie- tor of a chain of four drug stores here, has removed the stock and fixtures from the store located at 1311 Por- tage street, to the Gerber building, 1339 Portage street, in order to secu-e much needed additional floor space. Highland Park—The Bondie Cor- poration, 16500 Hamilton avenue, has been incorporated to deal in electrical appliances and other merchandise, with an authorized capital stock of 1,006 shares at $5.30 a share, $5,298.86 be- ing subscribed and paid in in property. Harbor Springs—W. J. Clarke, pres- ident of the Emmet County State sank, announces that the bank build- ing will be entirely remodeled and en- larged to accommodate the continued increase in ts business. Work will be started Sept. 16. New bank fixtures will be installed. Holland—The John Vaupell drug stock has been purchased by Gertrude I. Beach and G. L. Phillips, who have installed it in the store in the Warn Friend Tavern recently vacated by the Greyhound bus line. The business will be conducted under the style of the Tavern Drug Store. L’Anse Fred J. Lyons, prominent druggist of L’Anse and Ontonagon, and former mayor of L’Anse, was re- cently killed in an automobile accident four miles Wapella, Ill. Mrs. Lyons, who was with him, was badly cut and bruised and was taken to a hospital in Clinton, Ill. Detroit—John Booms & Co., 3377- 79 Monroe avenue, wholesale dealer in heavy hardware and blacksmith equip- ment, has merged the business into a stock company under the same style with an authorized capital stock of $10,000, all of which has been sub- scribed and paid in in property. Lake Odessa—Owing to the con- tinued illness of her husband, M. J. Hulbert, Mrs. Hulbert has sold their grocery stock and store fixtures to Frank Goodwin, formerly engaged in the grocery business at Grand Rapids, who will continue the business under the style of the Goodwin Grocery. Yale—The drug stock of P. W. Harding, which was sold for the bene- fit of creditors, was purchased by Robert A. Turrell, of Croswell. A new stock company has been formed, with Mr. Turrell as president, P. W. Harding, vice-president and manager from and Mrs. Harding secretary-treasurer. Detroit — Prance-Hoffmeyer, Inc., 304 United Artists building, merchant August 21, 1929 tailors, have merged the business int a stock company under the style of Prance, Baranck & Hoffmeyer, Inc., with an authorized capital stock of $40,000, common and $10,000 preferred, of which amount $36,240 has been suh- scribed and paid in. Ann Arbor—Interests of the Quarry drug store, at the corner of State street and North University avenue and the Arcade Pharmacy, in Nicholas arcade, will be combined in a new corporation, according to recently completed. It is understood that a total of $100,000 is involved in the capital stock of the new organization. arrangements Ishpeming—The Princess confec- tionery stock and restaurant was soid to the highest bidder, the Miners’ Na- tional Bank, for $5,228.82 and resold by the bank to A. D. Lafkas, who con- ducts a confectionery and ice cream parlor and will continue both places. The former owner, ‘Steve Dafnais, de- parted for parts many debts behind. Covert — Mrs. prominent unknown, leaving John, W. worker, who con- Swoap, lodge ducted a general store here, died in the South Haven city hospital last week Tuesday following a major operation. Funeral services were held at 2 p. m. Friday, conducted by the Rev. Davis, worthy patron of the local O. E. S. Chapter, of which Mrs. Swoap was worthy matron. She was also a memn- ber of the Rebekah degree staff. She leaves her husband, J. W. Swoap, treasurer of Van Buren county, and her son, Orlo, who was graduated from Kalamazoo College in June. This is the third death in the family within three months. Swoap’s mother died in June and his wife’s mother passed away July 26. On July 29, the day after her mother’s funeral, Mrs. Swoap became suddenly ill and was taken t) the hospital. Mrs. Swoap spent near- ly all her life in Covert. Since the death of her father, she operated the store, which he conducted. She was always active in local civic affairs. Manufacturing Matters. Adrian—Lenawee Textiles, Inc., has been incorporated to weave and manu- facture cloth and fabrics, with an au- thorized capital stock of $15,000, all of which has been subscribed and $1,500 paid in in cash. Products Michigan Kalamazoo—The Manufacturing Co., Paper East avenue, has increased its capital stock from 75,000 shares no par value to 100,000 shares no par value. Sturgis—The Sturgis Posture Chair Co. has merged its business into a stock company under the same style with an authorized capital stock of $20,000, $10,000 of which has been sub- scribed and paid in, $4,000 in cash and $6,000 in property. Big Rapids—James Obeck, owner of the Michigan Cigar Co. for the past forty-seven years, has sold the stock and fixtures to L. Levinsohn, of Sagi- naw, who will continue the business until early in September when he wil! remove the stock to his auction ware- house in Detroit. Mr. Obeck con- templates taking a well earned rest. sas August 21, 1929 MICHIGAN TRADESMAN Essential Features of the Grocery Staples. Sugar—The market on refined is lower than a week ago. Jobbers hold cane granulated at 5.85c and beet gran- ulated at 5.65c. Tea—The market has had a quiet, uneventful week. There is a fair sea- sonable demand at well maintained prices. Coffee—The market for green Rio and Santos in a large way has been about week. Prices show practically no change at unchanged during the all—the market, however, is irregular in Brazil. Milds also unchanged. The jobbing market on roasted coffee is on the same basis as a week ago. Demand for all coffees moderate. Canned Fruits—Most Florida pack- ers have named opening prices on can- ned grapefruit, and the short crop has attracted heavy bookings so far. Cali- fornia fruits have not changed a grea! deal. items, and prices rule very firm. Fu- fairly though a large proportion of the trade Spots are scarce in a number of tures have been booked well, does not seem interested. Opening prices have shown no declines to date. except in apricots, which have. since been steady, as lower prices brought on heavy buying all over the country. Canned Southern to- matoes have remained unchanged. In- Vegetables dications for a good late crop are bet- ter, particularly in South Jersey, where rains greatly increased the prospective yield of the late crop. No life has yet appeared in the market for canned been taking only immediate needs in spots, with corn, and buyers have prices steady to somewhat easy. Peas of all descriptions show steadiness, and in some sieves there is firmness in 1929 crop. considerable It looks like there will be a shortage of fancy grade peas this year, while extra standards Standard sieves are firmly quoted, especially 4s. Canned future Alaska salmon has been light in New will be in abundance. Fish — Buying of York, but prices remain at opening levels. Movement of spots continues fair, with demand showing a gradual There is not as much com- from cheap sellers as there increase. petition was a month ago, and a firmer tone exists, though there has not been much change in the general selling price. Dried Fruits—Trading in spot dried fruits quiet yesterday, and the market held ‘firm, with no price chang- es. taking place. This week has not been nearly so active as last, when trading in prunes was so heavy, and the upward revisions in prices that characterized last week’s market in prunes, both Oregon and California, as well as in peaches and apricots, have not been duplicated. Levels have been well maintained, but no changes of im- portance have occurred. Buying of future California fruits has been slow. Many of the leading factors here have their fall requirements on The futures market on raisins Raisins are in the was covered raisins. has ruled steady. strongest statistical position that they have been in for years, and, according to the opinion of the trade both here and on the Coast, there is no reason to believe that the market will go lower than it is now; on the other hand, good reasons have been put forth to the ef- fect that it will go higher. Sunland Sales recently moved up its prices on some of its packs, while in bulk raisins, some of the sellers in the West have quoted fractionally lower prices on Thompsons. Future dried Smyrna figs have been in fair request this week. Importers call the attention of the trade to the fact that this item is now offered at comparatively attractive prices as against the other dried fruits. Citron has ruled quiet, with quotations on futures unchanged. Importers are looking for an advance in spot prices later in the season on account of the increased costs of buying from the source. There has been nothing note- worthy in dates, while pears and cur- rants have been quiet. Future dried apples have not shown any change.’ Currants have been moving slowly at steady prices. Beans and Peas—The market on all varieties of dried beans is dull at un- Values are about changed prices. steady, however. Syrup and Molasses—Sugar syrup is firm on account. of thougn Compound syrup scarcity, the demand is light. unchanged and dull. changed, fair demand. Molasses un- demand at steady Offerings small. Cheese—Fair prices. Salt Fish—The local market on salt fish has ruled steady this week, but no great activity has been seen. Holdings are small, consisting at present chiefly of new Norway summer mackerel. Re- ports of the fall catch are expected next week. The crop of salt mackerel on the American coast has been very poor recently, running mostly to large fish, about 140 to the barrel, while some run around 650 to the barrel, with very few at all in between. Pickles—Damaging drouths in the three most important cucumber states —Wisconsin, Minnesota and Michigan —have set the crop back two weeks, and that prospects are very poor for even a fair-sized output. To date there has been taken in about 25 per cent. of last year’s harvest at this time. If there is to be a fair crop it appears it will have to be harvested in Septem- ber. Supplies of salt stock on hand from 1928 are rapidly diminishing, an! many species of cucumbers used for pickles are practically extinct. Al! salt stocks are scarce and high in price. BUY PICKLES. Sauerkraut—Sales of bulk kraut are heavy, seasonally, partly because of the high price of green cabbage. The mar- ket is practically unchanged, with prices steady. A great many packers are already sold out. Vinegar — Manufacturers report a good business, which is to be expected at this time of the year. Consuming demand is heavy and local trading has been fairly active. The market. re- mains unchanged. —_2-.___ For one girl who is simply perfec: there are thousands who are perfec:- ly simple. Review of the Produce Market. Apples—$2@2.50 per bu. for Duch- ess, Transparent and Red Astrachan. Bananas—6%4@7c per Ib. Beets—40c per doz. bunches. 3utter — The market has had a steady week, with receipts about mod- erate and the demand likewise. There is no change in price from a week ago. Jobbers hold prints at 45c and 65 Ib. tubs at 44c. Butter Beans—$2.25 per bu. Cabbage—$1.50 per bu. for and $2 for red. Carrots—40c per doz. bunches. Cauliflower—$2.50 per doz. for IIL. Celery—40@60c per bunch. Cherries—$3.25 per box for Calif. Cocoanuts—90c per doz. or $7 per bag. Cucumbers—$1.35 per doz. and $2.50 per bu. for home grown. Currants—$2.25 per 16 qt. crate for either white or red. Dried Beans—Michigan jobbers are quoting as follows: white ©. EH. Pea Beans ____- $9.50 Light Red Kidney —_._______ ... 9.00 Dash Red Kidney ____.._____ 9.25 Eggs—Searcity of fine fresh eggs still persists, with firm prices. Under grades in excessive supply at weak prices. Local jobbers pay 35@36c for strictly fresh, candled. Garlic—23c per Ib. $2.50 per 16 qt. crate. Grapes — Thompson Seedless $2.50 per lug. Green orn—40c per doz. for white and 50c for yellow bantam. Green Onions—Shallots, 40c per doz. Green Peas—$2.50 per bu. for home grown. Green Peppers—60c per doz. _ Honey Ball Melons—$4.50 per crate. Honey Dew Melons—$2.75 per crate. Gooseberries Lemons—Ruling prices this week are as follows: SOO Samkise 0 220 $11.00 SOU Sunwise 0 11.00 360 Red Ball 0 11.00 S00 Red Ball 02 11.00 Lettuce—In following basis: Imperial Valley, 4s and 5s, crate $4.50 Garden grown, per bu. ~--------- 90¢ Limes—$1.50 per box. Mushrooms—65c per Ib. Oranges—Fancy Sunkist California Valencias are good demand on the now on the following basis: AG $8.00 (C0 4.25 P65 ee ee 59 20) 6.75 ONG 6.23 a 5.25 2) | Oe 4.50 ee 4.25 Onions—Iowa white fetch $2.25 per 50 Ib. sack and $2 for yellow. Osage Melons — Benton Harbor grown commands $1.50 for 21x12 and $2 for 14x14. Parsley—50c per doz. bunches. Peaches—Elbertas from Illinois and Indiana command $2.50 per bu. Pieplant—$1.25 per bu. Plums—$3.25 per 4 basket crate for Calif. Potatoes—Home grown are now in command of the markét, selling at $1.75@1.90 per bu. Poultry — Wilson & Company pay as follows: Heavy fowls 0 26¢ Bight fowls 23< Heavy byetlers 00 24 Eight broilers 20¢ Radishes—20c¢ per doz. bunches. Spinach—$1.40 per bu. Tomatoes—$1.60 per 10 Ib. basket hot house; $1.50 for 29 Ib. basket of outdoor grown; 90c for 10 Ib. basket. home grown Veal Calves — Wilson & Company pay as follows: Raney 2 ace GO6@ 600 ISc Meditm 200 lc Poor 2 10c Watermelons—40@50c Whortleberries—$5 per 16 qt. crate. for Florida. a Se Pays Grocer To Have Price Tags. Here are six good reasons for the use of price tags: Price tags save time— When the cus- tomer stops to ask the price it not only takes her time but the clerk’s too. T} Wey avoid frequent interruptions. Price tages make sales—Plain mark- ed goods help customers decide that they can afford to buy. When no pric is shown people assume the goods are too high. Pricing merchandise encour- ages customers to look over your stock more thoroughly. Price tags avoid mistakes— Mistakes in business are costly; not only in the immediate or actual loss in profits, but in good will, confidence, loss of trade, etc. Price build tags confidence—They assure the customer of a ‘“one-price” policy. Price tags hold business—Customers do not like to ask the price of every item they might care to buy. Perhaps it is a touch of false pride or timidity that makes them hesitate to ask. But they go to stores where they know what they will have to pay for the goods before they buy them. Pricing saves embarrassment. Customers often ask the price only The one and let to find the goods too high. course open is to say “no” evryone in the store know they cannot afford the goods; the other is to say “ves” and be dissatisfied. Such cus- tomers are usually lost. Price tags increase profits. ——_2_2— Installs Library on Food Subjects. A grocer in the West has increased his store’s sales by the installation of a food library. One store, in the back, has been partially There are tables and chairs corner of the enclosed. pads and pencils, and a library contain- ing a complete collection of recipes, menus and general information con- cerning foods. Pontiac—The Arline Shops, Inc. Peoples State Bank building, has beer incorporated to manufacture and deal women’s garments, in millinery and with an authorized capital stock of $10,000, $2,600 of which has been sub- scribed and paid in in cash. —_+++—___ Fate has a way of tossing boulders at the bazook who tries to dodge re- sponsibility. ENORMOUS SINK HOLES. Remarkable Freak of Nature Located Near Onaway. Hello! Is this Onaway? Yes. Well, I've heard so much lately about those big sink holes up there that my curi- osity must at last be appeased and now I have a lot of questions to ask. What are they like anyway? they and how deep? Are they wet or dry, sandy or rocky? How far from Onaway? and arey they hard to find or reach? Say, hold on—it’s going to take some space to handle all these questions and there are also many features in con- nection with the subject. Yes, and I am pleased to give out all the desired How big are information because it is so interesting, interesting to me and becoming more so as well as the sight of these places, which appear even more wonderful each year I gaze upon them. Figures and distances and descrip- tions sometimes make dry reading, but if you will bear with me for a few minutes I will picture the sink holes as well as the surroundings and we are going to cover some territory, too. Here we go starting South from Onaway on Michigan avenue. It’s only a ride of a few minutes by auto over a good gravel road for eight miles, then we bear off over a crooked road, crossing Tomahawk Creek and traversing a winding but pleasant trail up to the Shoepack Lake, a distance of about one and one-half miles. Here the Shoepack Club has its headquar- ters, located on a narow strip of land between two beautiful lakes; this is within the border of the State forest reserve composed of seventy-five thou- sand acres. If it were not that we are seeking further sites. would be content to remain right here at these pretty lakes. The one known as the Upper Shoepack extends to the East with an irregular shore line and a_ gradual sloping beach from where we are standing, while to our right hand and immediately below our feet we look down one hundred and twenty-seven feet into lower Shoepack shown in the accompanying picture and sometimes called Crooked Lake. The difference in the level of the surface of these lakes, which is eigh- teen feet, has never been exp!ained: but it is a fact that one can almost throw a stone from one to the other. And to reach the lower lake requires a little caution as the path is very steep. But that flowing spring of cold water at the foot is worth the attempt. There is no connection between the two lakes; the ascent is nearly straight up; yes, the fishing is good in both of these lakes and open to the public. But we have started for the sink. holes. I wish they would call it some- thing else; the nzme is misleading; it indicates a low, wet drainage hole or something of the kind; it’s just the opposite however. We follow around and along the south shore of the upper Shoepack and up to the top of the bank and stop —stop quickly too, and the sight that greets you will make you gasp. The first hole is one hundred and seventy-five feet deep; send one of MICHIGAN TRADESMAN your party down and see how smail he looks; and then go down and look up. Imagine yourself inside a mam- moth chaldron; very steep out on the side, perfectly dry on the bottom in spite of the fact that immense quan- tities of water flow down the side dur- ing storms and spring freshets. Where does it go to? That's the question. Now after climbing out and recover- ing your breath just peer over the brink and look into the second one, not quite as deep but equally interest- ing. Then from number two you come to number three, then number four, and then last, but not least number five, really the most interesting of the group because it varies somewhat from the others. You have now covered nearly a mile distant from the first hole, right from one into the other; great though some unknown reason. holes are quite thickly timbered most- ly jackpines, applies more particularly to the fifth and last one and the only one in which depressions in the earth as scooped out especially for Some of the popular and oak; this water may be found; here, about half way up and on one side and hidden in the dense thicket bubbles forth a good sized stream of pure cold spring water remaining on the surface for only a few feet and immediately dis- appearing into the earth again, going —nobody knows where. This is a favorite place for deer which are fre- quently seen here, apparently not much afraid of the casual visitor. The wa- ter evidently suites their taste; and beds are found near by where they nest during the night. previously stated, these attrac- tions lie within the borders of the State Forest Reserve and fire lines are being laid out in huge squares run- ning East and West and North and South resembling roads, but are kept free from vegetation by constant cul- tivation. Now, one of these lines runs parallel with and along the South edge of these big holes coming very close to the brink at places. red Truax, the superintendent at the re- serve, had occasion to patrol this line in his car but unconsciously came to the edge before he was aware—no, he did not quite go over, but in explain- ing his experience in his own words, “T felt the road slipping beneath the wheels and the car gradually sinking towards the brink. even after the brakes were set to stop and I thought it a very opportune time to say good- bye to my friends, although I was alone at the time. | quickly slipped off the running board on the upper side and grasped the car and hung on for dear life with my left hand, while with my right I dug like a puppy dog the sand from beneath the wheels; yet the car continued to setlet; the effort looked Visions of an im- mediate hopeless. calamity and a fearfully smashed car danced before me while I continued to dig and hang on; it may not have been an hour but nearly so before I felt the motion of the car leaning my way and I felt safe to release my hold, finally venturing to enter and sneak, not drive away.” Close enough and one experience of this kind seemed to satisfy Mr. Truax. What is the explanation of big holes? these Well, we will touch upon the matter before the close of this article; and now please explain this: About twenty-eight years ago my at- August 21, 1929 tention was called to a small depres- sion in the earth just a few rods north of the first sink hole which I was told appeared to be getting gradually deeper and wider. I took this to be a imagination and forgot. the matter entirely. I was surprised to case of learn however, upon a recent. visit, that the fact is the hole has greatly increased in depth and width and un- larger than when I first saw it; gradually, year by year, slowly sinking yet showing no disputedly many times evidence of disturbance or caving. No one has interfered with or done any excavating in or near it or had any object or purpose in doing so. If one should awaken to find them- selves alone in the vicinity of these deep or nspiring cavities surrounded by an expanse of waving ferns, the solitude of the whispering pines where nature rages undisturbed what would be your verdict, notoriously desolate or gloriously grand? That might de- pend upon whether or not you are a nature lover and it might relieve the situation to know that civilization lies just around the corner for at the re- serve buildings only three miles dis- tant hospitality reigns supreme. A visit here discloses the wonderful work being performed by the State under the supervision of Mr. Truax. Just think that already eight thousand acres of reforesting has been done and the varieties are white pine, Norway, Jack, and Scotch Pine, and European Larch ranging in size from seedlings to several feet in height. Some day some one is going to magnficiently proceeds of this foresight. from. the When? Well it may easily be the younger profit most Degree Team of Cadillac Council, U. C. T., Detroit. > = August 21, 1929 MICHIGAN TRADESMAN members of the present generation. A few years ago where desolation reigned supreme and the fires raged year by year after the ravages of the lumbermen and their reckless opera- tions it was said that all this land was good for was to help hold the world together; but man has reform- ed, that is he is beginning to atone for his mistakes or the mistakes of his predecessors and the results are mar- velous; the burned areas in a very few years have grown into a land of beau- ty; this, through the intelligent acts of man, by preventing fires and pro- tecting the new growth. Whether by the act of Nature or by the cycle of rotation the fact is new and different plant life has been created different from the original va- rieties. Would it be fair to suggest that the ash content caused by the fires has something to do with this? A man who homesteaded land in Ore- gon a few years ago told me that it was impossible to grow a crop on cutover land there until heaps and logs were burned on the land. Any- way it is being proven that land that was previously sour and unfit now is found to be sweet and productive for clover and legumes. Do not get the idea that this cut over land is sandy and worthless—far from it; unlike some so called plains land ours in Presque Isle county has a clay subsoil cropping to the surface in places and thousands of acres of it are now producing rank growth of all varieties of clover for dairy purposes. But I am not sticking to my text; sink holes is the subject and the mys- tery still remains, what's the explana- tion and what caused them? Inasmuch as the question has never been ans- wered to the satisfaction of all, the- ories and speculation are in order and may I advance an assertion? It may be called an asinine one, but it will hold good until a better one is found. It sounds reasonable and is undisputed that there is or has been a subter- ranean passage beneath the big sink holes. Why not? But where does it originate? Well, it comes from some- where and it has been proven where one of a similar nature leads to. Re- ferring to my write-up in the Trades- man under date of October, 1924, we found where the waters of Thunder river emptied into Sunken lake in the Southern part of this county, carrying logs into the earth which were finally recovered in Thunder Bay at Alpena. These are facts. Now work back this way to Rainy Lake about ten or twelve miles Southeast of Onaway and here is a similar condition. A beautiful lake -nearly a mile long and very deep has a habit of emptying itself about every twelve to fifteen years. No, it does not dry up, far from it; it empties it- self into a mammoth sink hole leaving the bed of the lake proper entirely dry except for the several streams that rush into it cutting channels and tum- bling huge portions of earth into the big sink hole causing sufficient de- posits of solids consisting of heavy sticky clay to clog the crevices; then the lake again fills up and to-day is higher than ever known before. During lumbering days the lumber companies were compelled to build a railroad in there to remove their logs on account of the lake emptying just at the wrong time; many of the logs were seen protrduing from the bed of the lake during the dry period two years ago. What has this to do with our pres-. ent dry sink holes? Let's continue and work further back; where does this subterranean passage start from any- way? Naturally from a source which has a pressure, a body of water ot some size and importance and_ that body is Black Lake five miles North of Onaway and partly in Presque Isle and partly in Cheboygan county. A like nine miles long and five miles wide and very deep in places; pretty well known. Now here comes the as- sertion or theory as you may call it: Black Lake is the source of the sub- Why? we contend that all the water which empties into it from the upper Black River, Stony Creek, Cold Creek and numerous other small streams does not flow out through the lower Black River, its only visible outlet. Of course terranean passage. Because there is considerable evaporation, but to make up the difference would pro- duce clouds enough to cause a constant downpour of rain. A good portion of Black Lake water finds its outlet below and flows silently away beneath the earth. Now take the map and follow the course. First in line are our big sink holes, next in range Rain Lake then Sunken Lake and on to Lake Huron at Alpena. Man is constantly confronted with his mistakes, but I am wondering if, in the formation of these deep yawn- ing sink holes, Nature made a mistake in her engineering calculations. When you visit these places view the mirror-like surface of Shoepack Lake and then drive over to the big Tomahawk Lake only a mile distant. Camp out beneath the pines and enjoy the fishing. When on your way, see Onaway. Squire Signal. ee Moderate-Price Jewelry Active. Advance fall and holiday sales of diamond jewelry have been fairly ac- tive so far, but indications are that there will be no really important buy- ing until after labor day. Men on the road have turned in a pretty fair vol- ume of business, the great bulk of which has been done in pieces to retail at $300 and down. cles have not yet started to move well. Single stone engagement rings of plat- inum and semi and full set platinum Higher-price arti- wedding rings have stood out in the early buying. Earrings are somewhat more active than at this time a year ago, but so far the call for bracelets, brooches and other decorative pieces has not been any too good. So Fall Silverware Sales Ahead. Although many retail buyers of both sterling and plated silverware will not go into the market in an important way until next month, advance busi- ness taken by leading houses on fall lines is well ahead of last year. Orders going in from men on the road are for the most part proportionate to the dis- tance of their territories from the New York market, with the South and the Middle West producing the best busi- ness. The South, in particular, is a bright spot right now. In the business being placed generally the outstanding call is for toilet sets, those with long handles predominating, and fitted trav- eling bags for both men and women. —_2+ > Wide Sheeting Prices To Hold. Little indication is seen of a revision of prices in wide sheetings. These goods are now based on 60 cents for 10-4 bleached, and with the present condition of stocks in first hands there is apparently no cause for reducing them. Advances, with cotton in its present position are unlooked for. Bleached sheet and pillow case prices also are expected to hold, as materia!ly better business in this merchandise is expected during the final four months of the year. Curtailed production is generally credited with bringing this branch of the trade out of the dol- drums of a few months ago. SEE AND ENJOY PLAN TO CELEBRATE LABOR DAY AT RAMONA PARK (Reed’s Lake, Grand Rapids) MONDAY, SEPTEMBER 2 YOUR LAST CHANCE THIS YEAR TO CELEBRATE Gorgeous Fireworks Display! Balloon Ascension and Parachute Drop! Special Holiday Vaudeville Program! Dawn Dance 12 a. m. to 4 a. m. Sept. 2! Dancing Labor Day Night, 8:45 till 12! Amusements! Rides, Slides, Chutes, G ides! Acres of Fun! Popular Prices! being as follows: July 31, 1927__ - July 31,1928 - July 31, 1929 - excessive or without foundation. ANNUAL AGENCY MEETING Fourteen Years of Success Finished Aug. 30, 1929 About three hundred agents from all parts of Michigan, including the Upper Peninsula, attended the annual meeting of the Citizen’s Mutual Automobile Insurance Company of Howell at the Woodland Country Club near Howell, on August |. A golf tournament was held in the afternoon and dinner was served at seven o'clock, after which there was a program in which W. P. Harrigan of Detroit entertained with several songs and H. B. Core'l, Deputy Insurance Commis- sioner, explained the new agency law. Among those present were Senator Seymour Person of Lansing, Hon. Seth Q. Pulver of Owosso and Judge Leland W. Carr of Lansing. The financial report showed that the company had made a very substantial increase during the last three years, assets _ The company is now finishing its fourteenth year and has an organ- ization of agents, adjusters and attorneys in every part of the state. The success of the company has been such that it has paid out during these fourteen years over 100,000 claims, totaling $6,342,185.69. A very small percentage of the claims result in a law-suit as the public is now aware of the fact that legitimate claims are settled promptly and a contest made only of those claims which appear to be unreasonable, _ This company has had many thousand policy holders in all parts of Michigan insured for many years, and has an agency and attorney force in every part of Michigan to give service. The home office can be easily reached for conference in serious cases. It pays to keep in- sured in a good company.in your home state. - $ 984,193.90 - 1,020,929.83 - 1,113,021.59 MICHIGAN TRADESMAN August 21, 1929 DRIFTING INTO WAR. Once again alarming reports from the Far East are finding their way into the news. It is only too apparent that China and Russia are as far as ever from settlement of their dispute over the Chinese Eastern Railway and that friction on the Manchurian border has been increasing rather than dying down. Discounting the inevitable ex- aggeration of dispatches necessarily based upon rumors because of the absence of all authentic information, it still cannot be denied that the situa- tion appears to be extremely serious. There are two distinct phases to the crisis. One concerns the question of principle involved in China's seizure of the railway; the other has has to do with actual conditions on the border where bcdies of hostile troops are massed in dangerous proximity to each other. In regard to the status of the Chinese Eastern no change has occurred since the first open break be- tween the two countries, but the situa- tion in Manchuria has become greatly aggravated, according to all reports, by various minor but dangerous clash- es between Russian and Chinese troops —the latter probably aided and abetted by forces of White Russians. If it were possible to establish a neutra! zone in Manchuria and with- draw the troops from both sides of the frontier, the delays and rebuffs inci- dent to any attempt at Russo-Chinese conciliation would not be so impor- tant. But as it is, the unconciliatory stand of both Governments increases local friction. It is not so much actual war that is threatened by this condi- tion as a species of guerrilla warfare which would keep Manchuria in a con- tinual state of unrest, entirely upset the province’s economic equilibrium and by its effect upon Moscow and Nanking ho!d out the constant men- ace of more open hostilities. Russia and China have both acknowledged their obligation under the Kellogg pact not to go to war. But this is not enough. Active steps must be taken toward peace. COOLIDGE ON APPOINTMENTS Seldom has a President or an ex- President spoken so frankly regarding the making of appointments as Mr. Coclidge speaks in the August num- ber of the American Magazine. What he says is the more striking in that he is the last man from whom even an implied criticism of either branch of Congress was to be expected. Mr. Coolidge levels two criticisms at the present custom of making ap- pointments: they are too narrowly limited with reference to residence and also with reference to profession. Concerning the first of these limita- tions the former President says flatly, “It should be possible to choose a well- qualified person wherever he can be found.” Shades of Senatorial cour- tesy! What would happen to a Pres- ident who tried to appoint an Ohioan, whatever his record, to an office hav- ing to do solely with Indiana? On the absurd notion that a man who has attained conspicuous success in some field is thereby automatically barred from holding a Governmental position related to it Mr. Coolidge is equally emphatic: “The supposition that no one should be appointed who has had experience in the field which he is-to supervise is extremely detri- mental to the public service. An In- terstate Commerce Commissioner is much better qualified if he knows something about transportation. A Federal Trade Commissioner can ren- der much better service if he has had a legal practice which extended into large business transactions.” But will not such men seize the first chance. to betray the public into the hands of their former associates? To the answer which this question implies Mr. Coolidge makes the crushing re- tort that such an assertion “can be understood only on the supposition that those who make it feel that their own tenure of public office is for the purpose of benefiting themselves and their friends.” Much stronger with most persons than any such base im- pulse will be the ambition to leave a reputation in public service of which they and their friends can be proud. In all this there is tacit criticism of Senators who think of an appoint- ment as nothing except a bit of booty. Mr. Coolidge is perfectly right in his conviction that “attempts to put limi- tations on the appointing power are As he says, “So long as the Senate has the power to reject nominations, there is little danger that a President wculd abuse his authority if he were given the largest possible freedom in his’ choices.” History shows conclusively that it is not the President who needs to be restrained from making bad appoint- ments. And if it were, the Senate is not the bedy to do the restraining. In the cases of unquestionably bad ap- pointments, such as those of Daugh- erty and Fall, the Senate did not lift a finger. a mistake.” It reserves its interference for appointments of men of outstand- ing ability who have committed the unpafdonable crime of rising to the top. EXIT THE GRAND CANYON. The Grand Canyon of the Colorado is rapidly disappearing—so rapidly that in a few million years we shall not be able to see anything except where it was. So declares Dr. William Morris Davis, emeritus professor of geology at Harvard, in a lecture at the Uni- versity of California. The destruction is caused by the ele- ments, whose work of erosion is grad- ually flattering the walls of the can- yon. The river, says Dr. Davis, which constructed the cayon by cutting, cut- ting, cutting through millions of years, cannot cut much deeper, for it is ap- proaching sea level. But the work of erosion will go on uninterruptedly un- til the plateaus which now rear them- selves in some places five thousand feet in the air will be leveled. The leveling will extend over an area of a hundred miles on each side of the river. But there may be compensation for the loss of one of nature’s greatest wonders. According to Dr. Davis, the present Grand Canyon is not the first. One after another, four have preceded it, each of them slowly being formed and slowly being destroyed. The mys- tery concerns the throwing up of the high plateau. Five times this action has occurred, if the Harvard geologist is correct. It may be too much to ex- pexct it to occur again—the earth is cool now and not given to the violent contortions of its youth — but. there may be some other development cf nature which will challenge human in- terest. A million years is a considerable length of time. In several million years any one of a good many marvels might be brought into being. Even now, while nature is relentlessly destroying the wonder she made, she may be im- perceptibly creating another. Perhaps those generations which are not going to be able ot see the Grand Canyon a few million years from now will have some other spectacle just as impres- sive. In lieu of new wonders on this planet they may be flying to those of our solar neighbors. INVITING COMPETITION. In considering why it is that so many important manufacturing inter- ests are either lukewarm to tariff in- creases or in some cases actually ob- ject to a change, a number of reasons are offered. For one thing, it takes a rather callous protectionist to demand a higher duty when the profits he is making are all that should be reason- ably desired. That the country as a whole is prosperous can scarcely be questioned. It is more prosperous now than it was a year ago when prosperity was the keynote of the campaign wag- ed by the successful party. That this prosperity can be placed in jeopardy through ill-advised tariff legislation is also recognized. The desire to “let good enough alone,” then, is probably at the bottom of the present lack of enthusiasm over new and higher rates. But in addition there is the fear of foreign retaliation against our exports, the knowledge that overproduction at home and not imports are responsible in most cases for the i!ls really suffered in industry, and the spread of understanding that technical and marketing progress can accomplish more in the way of advanc- ing profits than any amount of tariff favoritism. The Senate committee rates are more moderate than the absurd sched- ules proposed by the House, but to those manufacturers who still must feed at the tariff trough it seems worth while to point out that even if they get the higher profits they seek through boosting duties their enjoy- ment is likely to prove very short- lived. Money to-day is pressing for investment, and it will go where prof- its are. Output in the tariff-favored lines will jump, competition grow still keener and prices and profits slump. This has been the experience of the past when idle funds were much less plentiful. To-day the process will be greatly accelerated. There are two sorts of wives— those who expect things of their husbands and those who suspect things of their husbands. DRY GOODS CONDITIONS. For this in-between season in retail trade, sales have been running at the usual rate. Owing to the heavy busi- ness that developed earlier on summer goods there is perhaps less demand on seasonal lines, which are now. being cleared through sales. The widely heralded change in styles to be launch- for fall has also had an influence, no dcubt, upon the buying of women’s apparel, since customers do not wish to purchase what may prove to be out of fashion within a short time. For improved trade, retailers would like to see a spell of cooler weather, which would permit them to launch their early fall lines under suitable auspices. This would not only stimu- late sales but furnish a much-needed index to what customers will favor in the new merchandise, thus enablinz the store to place their orders with more confidence. While garment representatives seem verv certain that the new modes will find quick acceptance, retailers are not so sure that the so-called flapper fash- ions are at an end. certainty, as well as the doubt over prices and terms, is what is causing delay in preparations for the new season. The best counsel recommends This style un- careful testing out of the changes. The assumption is, however, that if the de- signs take hold in a general way, the prospects for increased business are excellent. While the wholesale merchandise markets have seen the buyers’ peak reached, reports of the business done vary. In some lines the erders taken rated better than a year > but in others there was more shoppiug around than manufacturers like to see. Once the new goods are tested over retail counters, producers expect to enjoy much better volume, although the present delay is decried. BIGGEST JOKE OF THE AGE. The announcement of Montgomery Ward & Co. that they would prepay postage and freight on all purchases hereafter came like a thunder clap out of a clear sky. but recent disclosures plainy show that the announcement is a huge joke, with a large sized Ethio- pian in the wood pile. The letter from a Jackson patron of the Tradesman, published verbatim on the third cover page of this week's issue, shows very clearly that, instead of prepaying the transportation charges on goods purchased from them out of their own profits—which, by the way would be a very generous thing for them to do—Montgomery Ward & Co. are adding the freight to the price of the goods they sell their cus- tomers, so that in reality the announce- ment that the mail order house will prepay the freight is pure bunk. If the retail merchants of America make good use of this situation, as presented: exclusively in the Trades- man this week, they can very soon convince those of their customers who have leanings toward the mail order houses that they are the victims of the biggest bunko game ever played on an ursuspecting and altogether too gul- lible buying public. a sorenrermn creer eranenameenceaaseeS August 21, 1929 MICHIGAN TRADESMAN 9 Se OUT AROUND. Things Seen and Heard on a Week End Trip. In discussing the purchase of the Michigan Railway Co. right of way between Grand Rapids and Kalamazoo and between Monteith and Battle Creek by the Michigan Central Rail- way with an official of the latter cor- poration, the gentleman stated: “You are wrong in thinking that the Michigan Central Railway will ever run trains over the Michigan Railway Co. right of way. All the railway cor- poration sought, in making the pur- chase and acquiring possession of the property, was the three terminals at Grand Rapids, Battle Creek and Kala- mazoo. They are very valuable to a road like the Michigan Central and their possession will add much to the effectiveness of the Michigan Central in handling the transportation prob- lems of these three important cities.” I am sorry to be forced to record this statement, because I was really in hopes Grand Rapids would have some semblance of competition between this city and Kalamazoo. For many years the G. R. & I. undertook, so far as the officials were able to do so, to give Grand Rapids a square deal, but since the road has been taken over bodily by the Pennsylvania system, local condi- tions, local ambitions and local require- ments receive scant consideration at the hands of the men in charge. This condition is not due so much to lack of inclination on the part of local repre-- sentatives as to the steadfast, iron clad policy of the Pennsylvania system to give the people who are so unfortun- ate as to reside on subsidiary lines of the big organization the hot end of the poker. I can see no reasonable ex- cuse for this attitude on the part of the Pennsylvania system, but it has been clearly in evidence for many years and I suppose will be maintained with the iron hand characteristic of corporate power until the millenium comes along. I recently asked a steamboat agent how trans-Atlantic travel was this sea- son as compared with previous years. His reply was prompt and emphatic: “Poorer than it has been for many vears. Why? Largely because of the increased cost of living in Europe. Di- rectly after the war, when the currency of France, Germany and other Euro- pean countries was depreciated, an American could live well in Europe for $5 per day. Now that the cur- rency systems of the European coun- tries have been stabilized, it is impos- sible to obtain the same accommoda- tions and service in Europe for less than $15 per day. “Another reason is the improve- ment which has been made in summer resort hotel service in this country. Because all resort hotel owners assum- ed they had the world by the heels and that people had to go to resorts during the summer season, whether or no, they boosted their prices up to the highest possible notch and handed out service not at all in keeping with the outrageous rates they charged, and pass compliments with now and then a sharp word of infelicity added. Good old Uncle Sam has enough local politics to occupy his time without bothering his brains over the petty squabbles of his inferiors. And so the squabbles of the nations go on. Whatever may come gut of all this cat-hauling is a matter of little moment to any of us, since even the best of agreements will fail of doing that which is honed for. viz: keepiny the peace of the world for all time. While the Lion roars we may well heed only our own home affairs. Old Timer. Aspiration without brings. vexation. perspiration Plan for to-morrow day, but plod to- oo emer August 21, 1929 MICHIGAN TRADESMAN 11 RIGHT OF MERCHANT To Use Sidewalk in Front of Business Premises. As a general proposition of law, a merchant has the right to the tempor- ary use of the sidewalk in front of his premises for business purposes. This use, of course, being subject to com- pliance with ordinances and statutes regulating same, if such be in force in the locality where the business is situated. However, in making use of a side- walk, a merchant should never over- look his possible liability in case of injury to innocent third persons caused thereby. For, if his use is shown to have been negligent, and injury re- sults, he may have a damage suit on his hands very difficult to defend. Just what may amount to negligence in a case of this kind is hard to state, because each case of this character must of course be decided upon its facts and circumstances. But, as an illustration of the possible danger in failing to properly guard a sidewalk being used for business purposes, a re- cently decided case may be examined with profit. In this case, a truck load of mer- chandise was delivered at a merchant's place of business, and the driver was instructed to unload it upon the side- walk. The merchant had two side- walk elevators, but at the time it was impracticable to use them in lowering the goods into the basement, so the shipment was left near the elevators as unloaded. The merchant’s store was located in a busy shopping district, and during the noon hour, when the sidewalks were crowded with people, the plaintiff while passing stumbled and fell over the goods. Plaintiff suffered a very serious injury by this fall, and there- after brought the instant action against the merchant. In defense, the merchant set up that he had the right to make reasonable use of the sidewalk in receiving goods, and denied that he had been negligent. Further, the merchant took the posi- tion that, since the goods were in plain sight, the plaintiff had been negligent in falling over them, which should pre- vent a recovery for the injury received. Upon the trial of the cause, the court left the questions raised to a jury, and the latter returned a judgment against the merchant in the sum of $3,000. From this the merchant appealed and the higher court in stating the general rule as to the right of a merchant to use the sidewalk for business purposes said: “While it is true that an abutting owner on a street has the right to a temporary and reasonable use of the sidewalk in front of his premises for the reception of merchandise, the ques- tion of what is a temporary and rea- sonable use and the manner of its ex- ercise are questions of fact depending upon all the circumstances of the par- ticular case, to be determined by the jury under proper instructions. “Here there was evidence to show that defendant (merchant) maintained two sidewalk elevators in front of the entrance—one of which was open at the time of the accident. It also ap- pears that the street was a busy shop- ping district and the goods had re- mained on the sidewalk for over two hours. There was also evidence to show the manner in which the mer- chandise was arranged, its character, and the likelihood of its being seen and of pedestrians falling over it. These and all the other facts and circum- stances were proper for the jury to consider in determining the question of the reasonable and safe use of the sidewalk. “It is claimed the evidence shows that plaintiff had at other times seen goods piled on the sidewalk, and at the time of the accident she was not look- ing where she was going, but was pay- ing attention to children and passers- by, near the center of the sidewalk. “Plaintiff had a right to a safe side- walk; she also had a right to be where she was, and the mere fact that she failed to see the merchandise did not constitute contributory negligence on her part as a matter of law. There was evidence to show that the mer- chandise was of a low height and the same color as the sidewalk, which facts might account for lack of visibility. Mere abstraction on her part did not constitute contributory negligence. The judgment is affirmed.” The foregoing case constitutes a valuable illustration of the importance of care when a merchant is using a sidewalk for business purposes. For, while he may have such right, if an innocent passerby is injured the mer- chant may be called upon to respond in damages, depending upon how a court or jury decide. In view of which, the employment of extra precautions, by way of a guard or otherwise, wouid seem well worth while when a side- walk was being used by a merchant either in receiving or sending out mer- chandise. Leslie Childs. —_2+>___ Reptile Suspenders Offered. Belt and suspender manufacturers in preparing their holiday novelties have seized upon the reptile vogue in women’s wear for their inspiration. Sets are being shown featuring baby alligator leather for the belt and for the trimmings of the suspenders, the webbng of which is in alligator effect. In another instance python snakeskin is used. The belts are of the tongue buckle type which are said to be re- turning to consumer preference. Man- ufacturers are also playing up matched suspender and garter sets in holiday boxes. These are specially packed to retail at $2.50. —_222s___ Blues Lead in Fall Shirts. Apart from blues, no definite trend toward specific colors in men’s fall shirts has developed as yet. Buyers have been carefully selecting their ranges, in which fancy coloring and woven patterns show a gain over plain whites. In better grade merchandise the trend of buying favors collar to match instead of collar attached styles. The call for neckband numbers is slow. Collar features include long and short points and round versions. Specialty shirts in which there has been buying interest include the dickey bosom and pleated types. r MICHIGAN BELL TELEPHONE CO. Tahquamenon Falls, Luce County, is one of Michigan’s scenic treasures. Vacation in Michigan Summer resort and home are only minutes apart - - by telephone Long Distance Rates Are Surprisingly Low GOING TO SCHOOL? THEN INVESTIGATE WHAT FERRIS OFFERS YOU In this different school you will find a variety of courses, a sympathetic faculty, and a wonderful spirit of en- thusiasm. COURSES Business Administration — Banking — First and Second Year College — Pharmacy — Normal College Prepara- tory — Shorthand — Higher Accounting — Secretarial. ' Ask for Catalog FERRIS INSTITUTE BIG RAPIDS MICHIGAN FINANCIAL Review of Business Conditions in Michigan. Although moderately curtailed by midsummer influences, business by and large during the past month con- tinued active. Much of the vigor which characterized industrial opera- tions during the first half of the year was still in evidence during recent weeks. Trade also was good. The general level of both industry and trade continues above that of a year ago. Such barometers of the movement of goods into consumption as freight car loadings and bank clear- ings bear witness to that. The atten- tion of the business world is now being focused on credit and crops, the two influential factors that will largely determine the state of business for the remainder of 1929, The most important and significant development in recent months was the advancing of the rediscount rate of the New York Federal Reserve Bank from 5 per cent. to 6 per cent., accompanied by the lowering of the buying rate on bills from 5% per cent. to 5% per cent. The announcement of the Reserve Board’s decision followed closely on the heels of the report that brokers’ loans, after eight consecutive weekly increases, and reached a new high level of $6,020,000,000. This long-threatened move which was wholly unexpected at the present time, was made primarily to stabilize money rates and secondar- ily to check the flow of credit into security speculation. Sufficient credit for the movement of crops and for the requirements of commercial bor- rowers for fall expansion is now as- sured. Easiness in the credit situation generally may not result from the Federal Reserve Board’s action, but it is a step in that direction. Although the indicated yields of thirty-four important crops combined, according to the Department of Agri- culture forecast as of Aug. 1, is 4.8 per cent. less than last year’s harvest and 1.4 per cent. below the average of the last ten years, the estimated value of those crops on the basis of Aug. 12 prices is at least equal to the income received by American farmers for last vear’s harvests. The larger income from a smaller yield is due principally to the recovery in prices for wheat and other grains. Viewed in the light of agricultural prosperity the outlook for fall trade is bright. The iron and steel industry continues to make a most substantial contribu- tion to the country’s prosperity. Steel ingot production the opening week in August stood at 94 per cent. of ca- pacity as compared with 721% per cent. last year. The strong support given to the business situation by the auto- motive industry was somewhat less during recent weeks. Building and en- gineering activity in July was 12 per cent. above June and 20 per cent. above July a year ago. It is probable that this recovery in construction will prove to be merely temporary. Business in Michigan, as reflected in reports from bankers and business executives in all sections of the State, ig maintained at a high level for the MICHIGAN TRADESMAN month of August. It is doubtful wheth- er commerce and industry in this State have ever experienced a more active summer. A few lines have slowed down to the normal seasonal pace, but num- erous other lines have contracted only slightly. Radio production has turned upward. Paper mill operations re- cently quickened, but the improvement was only temporary. The industry is almost equally divided between the mills that are running normal and those that are operating below normal. A firmer tone is evident in the furni- ture industry and the outlook is for steady improvement. The July furni- ture market was fairly satisfactory. Canning factories are well occupied. Furnace and stove manufacturers re- port an improvement in business dur- ing recent weeks and a better outlook for the latter half of the year. Paint, varnish, pharmaceutical and chemical output is holding at a satisfactory level. Business in the Upper Peninsula is in a healthy condition. All copper and iron mines are working and lumber mill activity is better than usual. The chief source of strength in Michigan’s industrial situation is com- ing, of course, from its automotive plants. July production for the in- dustry amounted to 524,155 cars and trucks which was 42,589 units below the June cutput, but 106,843 vehicles above the number manufactured in July a year ago. Several companies bringing out new models are now working on heavy schedules. August production is expected to equal that for July and may exceed it. The in- dustry produced 3,835,000 units during the first seven months of this year and stands a good chance of reaching the five and one-half million mark by the end of the year. Employment conditions throughout the State are highly satisfactory. In- dustrial employment is reported nor- mal in forty-four cities, increasing in 13 and decreasing in 9. The Detroit employment index, prepared by the Detroit Board of Commerce, stood at 131 on August 1, as compared with 128 on July 1 and 123.5 on August 1 a year ago. The ford plants are now employing 117,326 workmen and the output is averaging 8,200 units daily. Employment in Muskegon is at the highest peak in that city’s history. Consumption of electricity by Mich- igan industries in July totaled 200,- 048,355 kilowatt hours, a decrease of 6 per cent. in comparison with June, but a gain of more than 8 per cent. in comparison with July a year ago. Twenty principal cities in Michigan issued construction permits in July aggregating $17,895,064 in comparison with $16,813,985 in the previous month and $18,629,721 in July last year. Bank debits in Detroit in July to- taled $2,331,137,000 which was 5 per cent. above the debits for June, 1929, and 38 per cent. above those for July, 1928. Savings deposits of Detroit banks and trust companies on Aug. 1 amounted to $548,576,000 in compari- son with $518,922,000 on the same date in 1927, and $236,000,000 on Jan. 1, 1922. Michigan’s crop production will be 9 per cent. less than that of 1928, ac- August 21, 1929 The Measure of a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home” 16 CONVENIENT OFFICES Phone 86729 Wight Phone 22588 THE INVESTIGATING AND ADJUSTMENT CO., INC. COLLECTORS AND INSURANCE ADJUSTERS Fire losses investigated and adjusted. Bonded to the State of Michigan. Collections, Credit Counsel, Adjustments, Investigations Suite 407 Houseman Building Grand Rapids, Michigan - « « & BANK THAT OFFERS EVERY SER= VICE TO THE MAN WHO WARTS TO BE SOMEEODY .. . OLD KENT BANK CAPITAL AND SURPLUS, $4,000,000 RESOURCES, $38,000,000 THREE DOWNTOWN OFFICES ELEVEN COMMUNITY BRANCHES —— ee inci aicitcsie a August 21, 1929 MICHIGAN TRADESMAN 13 cording to the forecast prepared by the Michigan Department of Agricul- ture. Higher prices for potatoes, fruits, wheat and other grains should offset decrease in this year’s harvests. The volume of wholesale and retail sales is good. Retail trade, however, is quite spotty. Tourist trade has been heavy during the past month. Men’s furnishings and dry goods are making the best showing. Building supplies is the slowest line in wholesale trade. Retail collections are fair. Wholesale collections are fair to good. Wayne W. Putnam, Director Public Relations, Union Trust Co., Detroit. —E———— Mergers Lower Instead of Raise Price to Public. When Henry ford set forth his theory that electric juice should be supplied in increasing quantity at a decreasing cost in the interest of the power industry, and in the interest of general American prosperity, he ex- pounded no new philosophy. Back over the years the history of the electric power and electric indus- try has been the supply of more and more electricity for less and less mon- ey. For a long time the average price of residential electric service has de- clined steadily. It is the best test of what may be expected from the merger movement within the industry. Each new combination of the power interests seems to excite some on the ground that the monopolistic tendencies will enable the industry to raise to the public the price of electric current. Yet the whole history of costs has been downward. No motive behind consolidation looms more important than a desire of the sponsors to reduce costs. Reductions in the price of electric service to the public are not prompted by any philanthropic motive, but by a business-like recognition that the best way to increase consumption is to make the service cheap. During the period when the cost of living was mounting from 1918 on the cost of residential electric service was persstently falling. From 8.3 cents per kilowatt hours in 1918 it dropped to 75 cents in 1920, and then progressive- ly to 6.55 cents in 1928. But as its reward for this far-sighted policy the industry has been able to sell more and more electricity. The average household used only 272 kilowatt hours per year in 1918. That figure had been increased to 339 kilowatt hours by 1920. To 359 by 1922. To 378 by 1924. To 404 by 1926. And to 459 by 1928. That is to say in the ten-year period the amount of electrical current used in the average household in this coun- try was increased nearly 70 per cent. Matthew S. Sloan, newly elected president of the National Electric Light Association, says that it is “more than a coincidence that in every case I know of a reduction in domes- tic electric rates has been followed by increased use of service. There may be instances where this was not true, but they have not come to my atten- tion. It was true in Brooklyn under conditions which covered a series of reductions over a period of several years. It has been true in up-State New York, in New England, in the Middle West, and on the Pacific Coast. These companies which show the highest annual domestic sales also show the lowest rates. We_ have, therefore, in the experience of our in- dustry, what may be accepted as a guiding principle in stimulation of sales of service for domestic use. The way to increase such sales is to wisely and properly lower the domestic rates.” Paul Willard Garrett. [ Copyrighted, 1929.] ——_—_~»++. Credit Conditions Serious and Grow- ing Worse. With its vast army of statist.cians and economists Wall ‘Street neverthe- less is quite often surprisingly ignor- ant of facts. This is particularly true of the present credit situation. Stock market commitments, even important ones, are quite often based on loose talk of people with only hatf knowledge or those who have an ax to grind. A large percentage of Wall Street traders believe that there is all the credit in the world available here and that when the Federal Reserve board talks of a‘lack of money for business and industry it does so with its tongue in its cheek. ishes the belief that the money au- Almost any trader cher- thorities have a personal grudge against him as an individual and that anything he can do to obstruct the Reserve board’s operations is fair. The relationship between Wall Street and the Reserve Bank is not unlike school- boy and master. According to the American Bankers Association Journal the credit situation really is serious. The current number says: “Money rates continue to rule abnormally high and while there are no fears that the banks will not have ample credit for financing ordinary business, crop moving and special de- mands incident to fall trade, the credit problem appears to be growing more serious. “Gold has been attracted to America in large quantities by the high rates offered but its possible effect in ex panding bank credit has been offset by the action of the Reserve banks in making member banks take over the financing of acceptances. “This has made it impossible to re- duce rediscounts to any appreciable extent, and no grounds can be dis- covered that warrant hope for cheap money for some months.” The Journal says that “the demand for carrying ‘rights’ seems to be quite insatiable, in addition to which the public is hold- ing a much larger amount of the new paper currency in circulation than had been expected.” Commenting on business conditions, this bankers’ magazine says that indus- stocks and taking up trial production is going through the summer at the same high level that characterized the first half of the year, and the major industries, led by steel, automobiles and building, are running at a pace that promises to set many new high records for the full year. Bp. J. W. [Copyrighted, 1929.] e . Fenton Davis & - Boyle Lavestment Bankers v Detroit Grand Rapids Chicago Uy! Wy yy Uf Yj )Mui We recommend the purchase of FEDERATED PUBLICATIONS, INC. 6% SECURED GOLD NOTES WITH STOCK PURCHASE WARRANTS Write or Phone us for Particulars THE TOAST SUPREME ADE BY M THE DUTCH TEA RUSK CO HOLLAND MICHIGAN GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank {i Ae “The Bank on the Square” L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 eae a PRODUCTS—Power Pumps That Pump. Water Systems That Furnish Water. Water Softeners. Septic Tanks. Cellar Drainers. “THE PUMP SUPREME” MICHIGAN SALES CORPORATION, 4 Jefferson Avenue PHONE 64989 GRAND RAPIDS, MICHIGAN 14 MICHIGAN TRADESMAN August 21, 1929 Recent Changes in the Production of Movies. Los Angeles, August 16—When I made my initial trip out here three years ago I was the bearer of a letter trom our good friend, Charley Renner, of Niles and St. Joseph, which proved an open sesame to one of the movie studios. It is no longer possible to get into one of these institutions unless you have a friend in court, but I have been clever enough to foster the ad- vantage | held at that time, with the result that | have a pretty fair knowl- edge as to how the “talkies” are pro- duced. Every visitor now -to Los Angeles wants to sit in and listen, but very few enjoy the privilege, but it can’t be done, and | have been obliged to com- pete with Ananias in fabricating ex- cuses to my triends. “the shghtest sound would spoil everything,” is my likeliest alibi. But the fact is that the talkies are not so hard to see, while in the mak- ing, as they are to watch. Most of them gre more tiresome than listening to the braggadocia indulged in by amateur golt players. They are full of action like a game of chess and. of repetitions like a parrot. The Fox studios at Fox Hill occupy more ground than many a thriving village, but at that there isn’t room enough there to make airplane pic- tures. So the company recently leased a part of the “Lucky” Baldwin ranch near Sierra Madre, on which they have been working night and day on a war picture which calls for a lot of tying and shooting. The spot is well otf the highway, reached by a country lane rather than the popular Faothill Boulevard, but every night lately the surrounding roads have been blocked with automobiles and a whole troupe of traffic officers has been on duty to prevent congestion. Often the crowd lingers until midnight, feeling thrilled if three or four times in the whole evening it has heard war sirens and seen planes bombing some imaginary city, from a sky made brilliant with star shells and searchlights. There is nothing but an ordinary barbed wire fence to restrain the crowds and a good many people sneak through, but as a rule the throng is orderly. They find a sort of village, beyond which “set” are several crashed planes. On that field, at my last visit, the action centered. Around it on all sides were powerful lights and nearly everywhere one stepped on coils of electric wire as thick as ordinary gar- den hose. Lights, camera, microphone, all seemed connected by this heavy wire. Outside the scene on which these lights focused stood electricians, cameramen and actors awaiting their call. And crowding in with them were all sorts of town folks and travelers all curious to see what was happening. The company had chosen one of the quietest spots within reach, but the outsiders had beaten many paths to their very doors. There was a principal director and several aides. An order given and mechanisms began to hum. “Quiet please,’ someone shouted, and then the action and dialogue began. Half an hour had been spent in preparation, but the dialogue did not last one- tenth of that time. As a girl and a man talked a microphone swung above them on a movable arm which was so manipulated so that it caught every word. Then the director pointed out some flaws and it had to be all done over again. Several hours later they were still doing it all over. Often as much as 300,000 feet of film is used in making a picture in which less than 3,000 feet is used at its completion. Of course that was all outdoor stuff, put on with much hurly-burly, with not the same degree of accuracy that is required in the studio proper. I have watched Will Rogers and Irene Rich. The scene was the main salon of a chateau they had (supposedly) rented in Paris, and it was being shown to the tenants. They entered and walked across the room. She ex- claimed, “Isn’t it wonderful?” and he responded with-a laugh line and they proceeded up the grand staircase. Very simple conversation, one would say, but it took them many hours to do it to satisfy the director. That huge room though, was like a regular stage with no audience seats before it. Fully a dozen big “sun” lights poured light on the set, some from the sides, some from above— each apparently having an electrician or “juicer,” attached. Beside the camera sat the director and some ac- tors not then engaged, while in the gloom behind the lights lounged other actors, the “howling pepulace,” extras, stage carpenteres, gangs of electricians and the favored few, like myself, who had severally been admonished to keep quiet.” Now, this little scene, which would take up but a split second of time in the completed film, was taken, talked over, retaken, retalked and so on—while the watchers shifted from one foot to the other, perfectly in ignorance as to what had happened or what was going to happen. When talkies were first experiment- ed with half a dozen microphones were set about the stage, the sounds record- ed by them all being carried by wire to the “mixing room,” perhaps hali a block away, where they were blend- ed. But any sound recorded may be brought up or down in volume just as you do it on your radio. Now only one movable microphone is_ used, Swinging above the actors. Thus it is unnecessary for actors in talkies to speak as dramatically as they would be compelled to on the stage. and the lowness of the'r voices often adds to the disillusionment of the uninitiated visitor. But at that, many popular stars have had to content themselves with the silent screen, through lack of educa- tion, or difficulties in articulation. Adolphe Menjou, easily one of the most popular artists on the silent screen, was a flat failure in the talkies. Quite likely the studio folks hedge the talkies with much secretiveness for purely stage effect, and they don’t care to have too many of their pros- pective patrons to become wise to the game, as it were. But they are giving their activities a touch of patient care, in order that the public may receive a full measure of satisfaction, in view-. ing the results of their labors. They are making improvements daily, and the results are simply marvelous. In one year they expect to entirely sup- plant the “silent” with the “talkie.” The cost has been enormous. The extraordinary outlay has been many times that invested in any other Ameri- can industry. When it comes to mak- ing improvements in their output, they are not in the least niggardly in tossing out their dollars. Of course, they will get it all back, if a major portion of their products stand the acid test. But this article is really written for the benefit of several of my friends, who, while sojourning in California, have asked me for tips as to the meth- ods to be used in securing entree to studios. It just naturally cannot be done, and even if it could, it is hardly worth the while. One can get no more idea as to what a talkie is going to de- velop into by watching it in the making “listening in,” I would call it. You could use up your vacation, wear out much shoe leather, and then, as the old saying goes: “You can’t tell from the looks of a toad how far he can jump.” Some of us older boys, and maybe girls, will read with a choking sensa- tion in the throat of the passing of the Youths Companion. It is just an- other of the old friends lost. They seem to go, one by one. But the memories still remain, thank God. What heroes came into the lives of boys and girls, two generations ago, with the weekly issues of their very own paper. With what impatience we all awaited its coming. The Youths’ Companion was an institution unto itself. But it had grown old and the tastes of modern youth did not de- mand the particular type of literary effort which had made it so popular in the past. I remember calling upon the Perry Mason Co., its publisher for a lifetime in Boston, upon a business mission, a quarter of a century ago and meeting veterans in the service, now gone to their reward. It was al- most like a re-union. In its day, there passed in review contributors such as Lucy Larcom, Edward Everett Hale, Oliver Optic and that old time veteran of the civil war, Captain (afterward General) Chas. King. But having passed the century mark, it could hardly be expected to keep up the pace of the sophisticated young of the later ages. It was like Old Dobbin being supplanted by the gas buggy. And so it has been merged with something else and its identity lost. But so long as there are still boys and girls left over from the nineteenth century, they may still be pardoned if they give a sigh over the passing of that famous little ‘boys’ own” weekly, which made you feel so sporty and of so much im- portance when the postmaster handed it out to you weekly. Frank S. Verbeck. —__. 2 —___ School Shoe Orders Increase. Growing demand for children’s foot- wear for school use is one of the cur- rent features of business being done in the local shoe trade. With labor day less than two weeks off, retailers are realizing that a longer delay will mean loss of business for them and are act- ing accordingly. A feature of the busi- ness is the number of semi-novelties the dealers are taking in girls’ school shoes. Retailers are also giving more attention to women’s fall footwear as the vacation season draws to a close. In the men’s field, tans and blacks stand out, with the latter reported stronger than usual. Just how well blue shoes will take still seems to be a question. Competition in Men’s Formal Wear. Entrance of more manufacturers in- to the men’s evening wear field has increased competition. Consumer de- mand for formal garments has gained somewhat, but the average business is about holding steady. Tuxedos con- tinue popular and at the moment are outselling other types for immediate or nearby delivery. The belief con- tinutes in the trade, however, that a distinct revival of full dress: garments is in prospect, with the tail coat due for greater favor. While some inter- est has developed in blue evening clothes, the supremacy of black con- tinues. ——_+2-2>___ Holiday Cards Well Ordered. Estimates are that about 75 per cent. of the business in Christmas greeting cards has now been placed. Considerable success is reported with the wholesaling of boxed cards to re- tail at $1. These boxes contain an assortment of twenty-one cards. Trad- ing up is noted in the better call for cards to retail from 10 cents to a quarter. Included in these ranges are wood cuts, etchings and parchment types. A novelty that has taken well is the “wood” Christmas card, which features engraving on two-ply veneer Modernistic designs have met with fair reception. wood. ——_2-2s___ A Scotch merchant was given a 10- cent (retail) cigar by a salesman. A year later, visiting Scotty again, the salesman was surprised that he should be remembered so enthusiastically, and so expressed himself. “Yes, I re- member you verra well,” said Scotty. “You gave me a cigar—'twas a gr-rand smoke. Why, even now’! take a puff or two on it on the Sabbath.” INVESTMENT SECURITIES The Industrial Company Associated with The Industrial Bank Grand Rapids, Michigan Resources over $5,600,000. Link, Petter & Company (Incorporated ) Investment Bankers 7th FLOOR, MICHIGAN TRUST BUILDING GRAND RAPIDS, MICHIGAN EVATORS (Electric and Hand Power) Dumbwaiters—Electric Convert- 4A°rs to change your old hand elevator into Electric Drive. Mention this Paper. State kind of Elevator wanted, size, , capacity and heighth. a SIDNEY ELEVATOR MFG. CO. {Miami Plant), Sidney, Ohio GRAND RAPIDS SCALE co. Sales Agency Fairbanks Scales. Repairing. Installing. 652 Fourth St., Grand Rapids, Mich. Sar ee August 21, 1929 MICHIGAN TRADESMAN 15 ‘demand by the company.” MUTUAL FIRE INSURANCE On the Other Foot. Under the above caption the United States Review, of Philadelphia, dis- cusses the Erie school board case re- cently decided by the Supreme Court of Pennsylvania, in the following edi- torial: “The Supreme Court of Pennsyl- vania in a decision just handed dow. in the Erie school case has reversed the opinion of the lower court, ruling that the act of the legislature author- izing cities and municipalities to make contracts for insurance on public prop- erty in mutual fire insurance companies valid, and that in so doing there has not been any loaning of credit on the part of the city, and therefore no viola- tion of the constitutional provisions of the State. In the lower court Judge Hirt had ruled that by the terms of the policy the jnsured became a member of the mutual corporation, and to the limit of his liability “loans its credit to the company.” The high court completely upsets this. doctrine, and asserts that instead of loaning credit the member of a mutual company “is, in effect, loaned credit as to a possible future Referring to this angle of the case, the Supreme Court, in its decision, states: Taking of insurance in a mutual company with limited liability is not within the inhibition, for the district does not become strictly a stockholder, nor is it loaning its credit. It agrees to pay a fixed sum, and can be called upon for the total only in case of some unusual catastrophe causing great loss. Until this contingency arises it is re- quired to advance but a small portion of the maximum, and is, in effect, loaned credit as to a possible future demand by the company for the bal- ance which may become payable. By the terms of the policy the district did not assume responsibility for losses of others insured, except as to a named and limited amount. Some underwriters doubtless will find it difficult to reconcile this line of reasoning with the fundamental prin- ciples of insurance. The accepted theory has been that the insured agrees to pay a certain sum for his protec- tion, and more, if necessary. The covenant to pay more, if it is needed, obviously constitutes an additional guarantee or obligation or promise to pay, or else it is worthless. If the contingent liability of a member of a mutual company is acknowledged; if the member assumes responsibility for losses of others even to a_ limited amount, it establishes the fact that there does exist something in the na- ture of an understanding or agreement to help pay unexpectedly heavy losses if they do occur, whatever it may be called. It is a common practice of the stock insurance companies to secure protec- tion against excessively heavy losses, but in doing so the company finds it must pay someone to assume this loss contingency, because it is a real liabil- ity for the other fellow, not to be light- ly spoken of. Theoretically, the stock companies put up abundant capital funds as a guarantee of security and the mutual companies, in lieu of such capital guar- antee, secure from policyholders a con- tingent (or assessment) liability for unprecedented losses. The lower court interpreted this covenant as a loaning of credit. But in whatever way it can now be more fittingly described in the . English language, and notwithstand- ing that in theory and reality a con- tingent liability exists, the Supreme Court says that, so far as it can be construed in connection with the con- stitutional provisions set forth in the Act of 1925, is not a loaning of credit. So this question is adjudicated for the Commonwealth of Pennsylvania. But in this victory for mutual insurance the high court appears to involve the status of the contingent liability of a member to the point that it is per- plexing to try to understand what it means. As it now stands the shoe is on the other foot, and the insurance company loans its credit to the policy- holder.” It seems “A man convinced against his will is of the same opinion still.” ——»-.____ Initialed Paper Regains Favor. A marked revival of interest in ini- tialed stationery for the fall and hol- iday period is noted. Bordered paper with borders up to an inch is also gain- ing in favor. While white stationery still leads from a volume standpoint, sales of fancy colored papers and high- er gloss have taken a strong spurt, one of the latest shades being egg- shell. Boxed merchandise is being strongly stressed for the holidays, the boxes being of a high novelty type. Envelopes in many instances are lined. While orders placed are said to be ahead of last year, confirmations have been coming in slowly. >> ___ Brigham Young, Retailer. : In the controversy (if there is a con- troversy) over who was the originator of the department store idea John Wanamaker has a rival in Brigham Young. The Zion's Co-operative Mer- cantile Institution in Salt Lake City was established by Brigham Young in 1868. It employs 1,000 people and does an annual business of more than $12,000,000—no small amount for a city of 140,000 people. It is not ex- ceptional for people to come 600 miles or more, from virtually every section of Wyoming, Idaho, Utah, Nevada and other states, to shop there. —_»--. Saturday Sample Days Boost Sales. John Topp, grocer, collected sam- ples from manufacturers until he had enough to fill 1,500 baskets with twen- ty-five samples in each. Then he ad- vertised that on Saturday, with every $2 cash purchase he would give away a basket with twenty-five samples in it. On Saturday, Sample Day, as Mr. Topp called it, more than 1,200 bas- kets went out, bringing in over $2,400 in cash, in addition to other business which was attracted to the store. SANITARY HANDY PACKAGES The Popular 10c Seller. Packed 12 Packages in a Box. 24 different kinds to select from. ORDER TODAY. MADE ONLY BY PUTNAM FACTORY, NATIONAL CANDY CO. Inc., Grand Rapids, Mich. FINNISH MUTUAL FIRE INSURANCE COMPANY Calumet, Michigan Organized for Mutual Benefit Iasures Select Mercantile, Church, School and Dwelling Risks Issues Michigan Standard Policy Charges Michigan Standard Rates Saved Members 40 to 68% for 33 Years No Membership Fee Charged For Further Information Address FINNISH MUTUAL FIRE INSURANCE CO. CaLuMET, MicHIGAN OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying rie Net Cots 0 O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER Affiliated with The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. MICHIGAN TRADESMAN August 21, 1929 GRAND RAPIDS TIMES. Meteoric Career Marked By Interne- cine Strife. When the writer of this bit of news- paper history came to Grand Rapids to reside on Aug. 19, 1865, C. C. Sex- ton was employed as city editor of the Eagle. He was in the middle period of his life with a wife and five or six children to support. The salary paid him by the Eagle did not permit riot- Turkey and champagne were strangers to his table. It was reported that he had been engaged in selling merchandise before he took up newspaper work; that his efforts to sell socks, hoop skirts, colicos, hand- kerchiefs and other things that Adam and his comely wife, Eve, never pos- sessed, had not been substantially re- Mr. Sexton was a capable ous living. warded. gatherer of news, which he served to readers in a manner that pleased them. He had a kindly, witty style, which he expressed in i J. Bates was the managing editor of the Eagle in 1865. Mr. Sexton admired homely terms. Mr. Bates and their shop relations were harmonious. A. D. Gordon, for- merly a resident of Grand Rapids, who had decided to commence the publica- tion of a magazine in Chicago, induced Bates to accept the editorial chair in his print shop. Albert Baxter who had serv- ed the Eagle in an editorial capacity in years agone, was recalled to fill the position Bates had vacated. Mr. Sex- ton disliked .Baxter and refused to work under his direction. Gorden of- fered him a position in Chicago, which he accepted. Gordon's magazine was not well received. A few months after the initial number had been placed be- fore a non-admiring, unappreciative and repellant world, Gordon put up the blind, locked the door of his shop, threw away the key and disappeared. Bates found employment in the editor- ial department of the Detroit Post un- der the management of the soldier and The Fost, 2 sponsored by statesman, Carl Schurz. daily newspaper, was Senator Chandler and a coterie of politicians, in opposition to the Trib- une of that city, then owned by James E. Scripps, W. S. George and others who did not like Chandler nor his ways as a politician. Mr. Sexton returned to Grand Rap- ids, purchased an interest, with the aid of friends, in the Daily Democrat, and assumed the task of supplying its city department with news, posting the books of the firm of Clark & Sex- ton, and collecting the subscriptions from local readers. In those various occupations he was successful. Clark and Sexton were uncongenial, radical- ly different in political bias and of di- vergent views as to policies that were to be pursued in the conduct of the paper. A separation was inevitable and Clark became the sole owner of the Democrat in 1870. Friends of Mr. Sexton aided him with the means need- ed to purchase an outfit and commence the publication of the Times, a daily newspaper. The Times floundered along three or four years under Sex- ton’s management. Tarbox, Hender- son & Gage bought the property. The partners disagreed from the beginning. Don C. Henderson was a radical Re- publican—one of that class who would “hang Jeff on a Sour Apple Tree.” M. W. Tarbox and Geo. W. Gage were Democrats. Henderson had been an editorial writer for the New York Tribune, owned by the noted journalist, Horace Greeley, before he came to Michigan and purchased a newspaper at Allegan. right to express his political opinions Henderson demanded the unhampered. Tarbox and Gage would not concede to such a right. Hender- son’s penmanship was illegible. Com- would study MHenderson’s seemingly unsolvable pen tracks an hour before time was called to com- mence work in the composing room. Finally they rebelled and refused ab- solutely to study any longer Hender- son’s Japanese puzzles, so to speak. Henderson then sold his interest in the publication to Tarbox and returned to Allegan. Gage and Tarbox quarreled constantly. Each held radically diver- gent opinions as to the editorial policy of the Times, which neither would Tarbox wrote an article for the positors yield. paper one night that enraged Gage so greatly that he went to the press room early one morning and pied the forms from which the paper was to be print- ed. Type rules and lockup devices On the following day the partners met in the Gage were scattered over the floor. corridor of the hotel Morton. was an expert boxer and he proposed to humiliate Tarbox and satisfy his own hatred by “knocking his’ block off.” Tarbox, armed with a revolver, met his opponent fearlessly. A badly aimed bullet over Gage’s shoulder served to summon the hotel porters, who disarmed Tarbox. Gage was ready and anxious to sell his inteerst in the Times after his encounter with his partner. Tarbox, backed by Franklin D. Wallen, an uncle, pur- chased it, and continued the publica- tion of the paper five years with mod- erate success. Tarbox moved to Galveston, Texas ,and found empley- ment in the editorial department of a While so engaged he met soldiers with whom he fraternized. He had served the union as a soldier (1861-5) and newspaper. many ex-confederate naturally sought the companionship of men who had borne arms in warfare. An ex-rebel colonel appeared at a ball given by the social five hundred, with a big navy revolver strapped under his coat-tails. During one of the dances, the gun became loose and fell upon the floor. Ladies were alarmed. Men were anxious to learn what might be expected to follow. A few nights later Tarbox and the colonel met at a place of convival enjoyment. Dur- ing the conversation that ensued each related their experiences and incidents of the war between the states. Finally the colonel recalled a day when he claimed to have been remarkably brave —how he had been a destructive agent against the d----d Yankees. Tar- box resented the statement of his Conviviality had served to overheat the blood of both. Tarbox remarked: “Oh yes, you are a d----d brave man. And yet you did not dare go to a ball unarmed. You had a big gun strapped to-yeur hips, with which companion. you intended to defend yourself shouid a lady playfully pull your nose.” angry. blood The colonel became very Nothing less than Tarbox’s would appease that anger. He prompt- ly challenged Tarbox to meet him on the field of honor, so-called. Tarbox accepted the challenge and named re- volvers as the weapons to be fired at ten paces. One bright morning, a few days later, the opponents met in a secluded spot, attended by seconds, surgeons and the usual retinue that were employed for such occasions. Shots were exchanged without injury to either. After which the colonel ex- pressed himself as satisfied. The pair later became warm friends. A few years later Tarbox returned to Michi- gan, located at Jackson, purchased a weekly newspaper and published it a score of years. He died two years ago. Nathan Church was the son of a wealthy ship owner of Boston, whose ships navigated the waters of the whole world. Nathan was given every ad- vantage that wealth could provide. An education and opportunities for visit- ing many countries of Europe and the Occident on his father’s ships the He became a world. young man accepted. well informed citizen of the Time came when his over-indulgent parents decided that Nathan should enter upon-a business career. The young man imagined that he would like to be a dry goods merchant. The firm of Church & Beaudry was formed and Grand Haven, Michigan, was selected as the base of operation. Seil- ing needles, pins, buttons, thread and piece goods soon became distasteful to Nathan. He had roamed unfettered and without guidance throughout the world and life in a small town and employment in an inconspicuous dry goods store became irksome and later unbearable. Henry S. Clubb owned and publish- ed a weekly newspaper in the village. .-He had been a minister of the gospel and desired to return to the pulpit. His newspaper was offered for sale. Nathan from the firm of Church & Beaudry. A year or two later he learned that the Grand Rapids Times had been placed on the market by the owner, Myron W. Tarbox. Church decided to look for an angel and purchase the paper. An angel was found in the per- son of Governeur B. Rathbun, a pros- perous farmer living on Robinson road, opposite Fisk Lake. The Rathbun farm is now owned and occupied by Edward Lowe and wife. Rathbun re- sided in a commodious brick house, with ample barns and relative build- ings of convenience. He was liberal in his treatment of an excellent wife and son, but mighty stingy with him- self. The hat he wore was manufac- tured in Philadelphia in 1812. It had covered the domes of several genera- tions of Rathbuns. His top coat, like that of the lamented ancient Grimes, of an old song, covered the tops of his shoes. It was “all buttoned down before.” Tikewise it resembled the coat of Joseph of ancient times. It proclaimed many colors. Comedians Arlington, Benedict, Price and other purchased it, after retiring noted exponents of black minstrelsy offered Rathbun generous sums for the coat. It would be used as a part of a comic wardrobe. Rathbun had worn it many years and refused tv sell 1i. Rathbun’s whole appa-el was in keep- ing with his overcoat and hat. As an extra inducement to Rathbun to open his well stuffed wallet Church stated that an investment in the Times would be recognized by the theaters, the state and county fair associations, the managers of horse races and of the railroads. He would be given free passes to all such entertainments and privileges as he might desire. It was said that Rathbun had never been outside of Kent county and the suggestion that he might ride on a railroad train without paying a cent for the privilege appealed to him strongly. Rathbun produced the green- backs needed and the Times became the property of Church & Rathbun under the management of the former. The publication of Church’s newspaper at Grand Haven was suspended and the printing outfit was moved to Grand Rapids and consolidated with that of the Times. Theodore M. Carpenter, an educated printer, experienced in journalism and Alfred 'B. Tozer, a trained newspaper man, were engaged to assist Church in the editorial department of the paper. A book-keeper, two solicitors and a circulator handled the details of the business. Church decided to be a free lance. He would express his opinions through the columns of the Times as fancy or prejudice dictated. He gave especial attention to the amusements presented by the theaters from time io time. His criticisms were unsympa- thetic. Sarcasm, irony and_ ridicule dominated his thoughts. The Times had never been a money maker for its several owners. Church managed +o keep it alive and going. His benevo- lent father’s check came to Nathan's hand quite frequently. Church disliked certain politicians and office holders. Among those upon whom he showered abuse through the columns of the Times was United States Senator Zachariah Chandler. In the mind of the editor, Chandler was the embodiment of indecency and dis- order. Chandler died in 1879 in Chi- cago. On entering his office on the morning following the death of the Senator, Church remarked to Mr. Car- penter: “You know my _ opinion of Zachariah Chandler. His death has not changed that opinion. Make him the subject of an editorial.” Carpenter, following the instructions of his chief, wrote an editorial that caused a sensation throughout the State, if not the Nation. “Zach Chand- ler is dead. Thank God.” The open- ing sentence serves to indicate the tone of the article. Six hundred of the twelve hundred readers of the Times ordered its delivery discontinued at once. More than one-half of the ad- vertisements contained in its pages were ordered out. The editorial gave the Times its death blow. Attempts were made to calm the indignation of patrons. Editors were ordered to write communications addressed to the Times to justify the publication of the > > August 21, 1929 MICHIGAN TRADESMAN 17 editorial, Mr. Carpenter signed his communication, “Pro Bono Publico.’ Mr. Church used, ‘Veritas.’ Mr. Tozer, “A Rational Republican” and other contributors in the employ of the firm affixed such names as they deemed fit for the occasion. Advertisements were not renewed. Readers transferred subscriptions to the Eagle or the Democrat. The firm owed makers of print paper, who took over the printing outfit in settlement of their claims. The Times was dead. Its almost worthless assets were ac- quired by the Democrat. Arthur ‘Scott White. St a Wafted Down From Grand Traverse Bay. “Too much salt is used in the foods prepared by cooks in many hotels,” remarked a veteran traveling sales- man. Successful caterers use very little salt. Shakers filled with pepper and salt are placed on the dining room tables where guests may use as much or as little as they please.” Droughts and heat have injured crops in many sections of the State. ‘The yield of potatoes, corn and oats will be much smaller than the grower< gathered last year. In the Traverse region, however, no complaints are heard. The potato fields will, undoubt- edly, produce a full crop. Corn never has been more promising. Farmers are harvesting full crops of wheat. Not much of that cereal is grown in this section, however. — With scarcely an exception, mer- chants of this city are making efforts to clear stocks of summer merchan- dise. Price cuts are printed in the one newspaper published here in large figures. Chain stores patronize the paper liberally and the owners, sev- eral of whom are residents of Battle Creek, are working overtime on the income resulting from the large vol- ume of advertising which crowds their Charley French, who is thor- oughly informed in regard to the busi- ness transacted by small town dailies pages. of this State, says the local paper is “a veritable gold mine.’ All classes of business, from the least to the most important, are represented in the columns of the daily. “Gil” Daane, President of the Grand Rapids Savings Bank, owns a_ beau- tiful colonial house of commodious dimensions at Kewadin on Elk Lake. The grounds and surroundings are un- usually attractive and the view of the beautiful lake is a superb one. The Daanes have entertained many friends from Grand Rapids this season. Hotel Me-gu-see, on Elk Lake, is owned by William Muller, of Grand Rapids. Mrs. Muller, a daughter of Henry Sprik, also of Grand Rapids, is a charming hostess. Several cot- tages, well groomed grounds in a nat- ural state, and views of a large ex- panse of Elk Lake, make the Muller place a delightful resort for weary and feeble humanity. So great has been the demand for fresh fruits and vegetables that grow- ers have been tempted to gather and place on sale a great amouni of un- ripe or undeveloped vegetation. Con- sumers have been imposed upon great- ly by the producers of and dealers in the stuff. since the opening of the resort season, Prices are and have been, abnormally high. Unripe cantaloupes are shipped into this section from points within and beyond the limits of the State. Seemingly there are no means available to the unfortunate consumers to protect his health and his purse from such illegitimate dealers. The National Orchestra and Band has folded its drums, its big bass tubas and screaming scattered itself over the country from Hawaii to Porto Rico and from Maine The young people who composed the organization who may never meet again departed with remembrances of glorious days hap- pily spent at the camp at Interlochen. Arthur Scott White. clarinets and to Los Angeles. “AS% MORE ESS BUSI PU say t display pu MR. LOUIS F. MILLER What Is Retail Selling? Selling is the last step in a long process leading to one main objective —the placing of a commodity in the hands of a purchaser. The various agencies which exist for the further- ance of this end reach their climax in a sale, and upon the salesman rests the responsibility of bringing to a suc- cessful termination the efforts of the many whose labor has contributed in one way or another to the finished piece of merchandise that is placed be- fore a customer. That the sale is often unsuccessful from the point of view of both store and customer is too well known, too familiar an experience, to need comment. The mediocre, unen- lightened work of the average sales- person results in an economic wast? which, if fully understood, would be a matter of as much concern to the com- munity at large as it now is to the merchant. We look to the schools for the solu- tion of the problem of ineffectual sell- ing, for the schools can give the edu- oP ee OR cative preparation for store work that is so greatly needed. Retail selling, as a subject, has a legitimate place in the school curriculum because of its possibilities. fields of knowledge as art, science, mathema- far-reaching educational It borders on such major tics, and language; commerce and manufacture; history, sociology, eco- nomics, and psychology. Personality and character are developed through it; appreciation is quickened; interests are broadened. Few subjects touch life at more points. Helen Rich Norton. —_—_.+ + ___ Home Missions. “Won't vou give a shilling to the Lord?” said a Salvation Army lassie to an old Scotchman. “How auld are ye, lassie?’ he en- quired. “Nineteen, sir.” “Ah, weel, I’m past seventy-five. I'll be seein’ Him afore you, so Pil hand it to Him mysel.” FLAKES WHEAT HINK of it! Mr. Louis F. Miller increased his Post's Bran Flakes business 43 per cent when he set up this self-service floor display in his big store in Port Chester, N. Y. Get your Post’s Bran Flakes floor display to sell for you. It is easily made out of a Post’s Bran Flakes case carton—ask our salesman to show you how. This striking sales-help will act as a sales-clincher for the millions of Post’s Bran Flakes advertisements that are stirring up business in your community this summer. Full color pages in The Saturday Evening Post and seven leading women’s magazines! And give these effective bran flakes a trial yourself. Find out for yourself how de- licious they are! POST’S BRAN FLAKES (GC) 1929, P. Co., Inc. WITH OTHER PARTS OF WHEAT 18 MICHIGAN TRADESMAN August 21, 1929 DRY GOODS Michigan Retail Dry Goods Association. President—F. H. Nissly, Ypsilanti. First Vice-President — G. E. Martin, Benton Harbor. Second Vice-President—D. Mihlethaler, Harbor Beach. Secretary-Treasurer — Charlotte. Manager—Jason E. Hammond. Lansing. John Richey, New Dress Lines To Stress New Mode. Advance indications on the new dress lines to be presented within a week point to raised waistlines and decidedly longer skirts, with concen- trated fullness at the bottom, accord- ing to the market report prepared for the Tradesman by noted authority. Much attention, the report adds, is being given to details of the sleeve. Laces look very promising for evening gowns. Incoming buyers confirm the popularity of well as Canton crepe suits. “Retailers,” the report “are urging immediate delivery on vel- vets they have on order, especially transparent and_ all-silk chiffons in black, blue, wine and green. The outstanding street shade is brown, which is not easily obtained. There has been considerable activity during the week in lower price printed trans- parent velvets. “So far Canton crepes are popular in silks, color preference being accord- ed black, all shades of brown, blue, wine, green and also light tan and egg- shell. Satin crepes are in very good demand in street and pastel shades in qualities to retail at $1.95 and $2.95. Reports indicate that flat crepe retail- ing at $1.39 to $2.49 is the outstanding item in the silk department. Retailers are showing much interest in new tweed suitings and coatings. “Blouses have attained a position of importance with the popularity of the ensemble and jacket outfit. Satins arid crepes are favored in the new types which are featured by new neckline, treatments and dressmaker transparent velvet, as continues, brown, sleeve touches. “Reorders are being placed on wom- en’s flannel robes. Quilted robes have become so popular that manufactur- ers have created popular price lines. Three-piece pajama ensembles are still stressed, with the tuck-in blouse the popular type. Rouge is a new and popular color in the merchandise.” “Some genuine stone jewelry, has been developed at the popular price of $2.95. While carnelian and chrys- oprase are outstanding, real onyx is favorably regarded. For evening wear rhinestone jewelry is featured in de- butante styles in a great variety of chokers and drape necklaces to retail at $2.95 to $4.95. “Incoming buyers of men’s and boys’ clothing and furnishings report stocks in normal condition. Business is fair and an exceptionally good fall and holiday turnover is anticipated. Substantial orders are being placed for robes, shirts, neckwear and clothing.” —_+ 2 >—_—_ Blouses For the Fall Wardobe. Blouses are expected to figure large- ly in the wardrobes of this fall. No longer do they merely complement a costume. In fact, with the new dress styles they are often the leading item. Three models are expected to have a vogue, one for wear with the sep- arate skirt, another to go with the cardigan type of suit and the third the regular suit blouse, which is much on the order of a dress. The middle types, of course, are still with us, with new details that lend a more feminine note and yet do not sacrifice prac- ticality. A blouse for wear with separate skirts or simple two-piece suits comes with a new collar, which is about four inches wide and rolls over. The ends are cut straight and where they would ordinarily meet there is a space that is filled in with a perky bow-tie of the material. The opening is in front, made wiwth a box pleat with pearl buttons. The edges of the pleat are left un- stitched, giving a soft effect. This blouse is semi-fitted under the arms and may be worn either inside the skirt or outsde. The sleeves are short, in fact well above the elbows, and are If desired, this same model is offered with long sleeves and a different yoke treatment. Yteb’s famous blouse with round, flat neckline is copied in silk, linen, broadcloth and jersey. It opens half way down the front and may be had with either long or short sleeves. It is worn as a tuck-in model or as a jumper. The cardigan sailor blouse is ex- pected to strike the fancy of college girls. It has a novel sailor collar that is cut low and arranged so that it. will not ride up. The collar is short but quite wide, almost reaching the shoul- ders. It comes to a very low.V. in front and is finished with a bow of the material—for which, of course, one of silk or ribbon may be substituted. The entire collar and cuffs are finished with a. fine -fluting. Other. blouses with either the stu- dent or “Johnny” collar are being made of strong wash fabrics and in white linen and broadcloth. These, by way of variety, have new treatments in piping, chevrons and colored flutings. One blouse of broadcloth with a stu- dent collar has a light green tie, also of broadcloth, with chevrons on the ends of the collar, the cuffs and lower pocket. A suit blouse that is extremely sim- ple and expected to prove a “best seller” this fall is made of crepe de chine in white and in colors. It has a simple oval neckline and is made like a tucked vest in front. The vest has a row of small glass buttons as ornaments. cut in one with the yoke. ——_s-2s sa The Season’s Gay New Handbags. One handsome evening bag of im- ported metal cloth is made in a small pouch shape. The whole appears to be cut in one piece. For extra decora- tion there is a tassel of graduated pearls emanating from a knob of black onyx finished with a silver rim. In- side is a mirror with the edges show- ing, which has strands of gold thread at either side holding it in place. Chinese embroidery is seen on large envelope bags that will look well at the theater. Both brown and black suede are used, against which the Chinese colorings give a very rich effect. Bags to carry with somewhat for- mal afternoon dress or dinner gowns are being made of fabrics simulating old French tapestries. Some have small diagonal stripes with rich yellow or ivory grounds, with patterns in soft pinks, greens, blues and rose. The styles favor the pouch shapes, with and without flaps. When a flap is used, it is ordinarily finished with some kind of an ornament made of one of the semi-precious stones. The bags for daytime usage are slightly longer and not quite so deep as those for evening. Composition frames and handles are combined in some of the bags designed to go with the new tailored suits. Some have the body parts in suede, others in soft leathers. The frames and han- dles are usually in one. An attractive model has a full length flap: buttoned to the inner side, the buttonholes being finished in true tailored style, with the edges bound and turned back by hand. This bag when made of black suede has a red composition handle, two red ball-buttons and side gussets of red. Another of brown shoe calf has a frame of imitation amber and buttons to match. —_2 2 >___ Fall Sport Goods Outlook Bright. All indications point to an excellent business in sporting goods this fall and winter. The buying season for football supplies is just beginning, and early orders presage unusually good business between now and the middle of September. Increasing interest in the game among other than school and college groups produced a nice gain last year over 1927, and an even larger increase is looked for this fall. These supplies, as well as those used in bas- ketball and hockey, were said recently undoubtedly to have benefited from the growth of professional games and the consequent increasing of general pub- lic interest in all three sports. This, it was explained, has brought about greater participation by amateurs. eee To Ignore Medical Testimonials. Attention is called by the National Wholesale Druggists’ Association to one of the most important rulings on medicinal preparations that has been handed down for some time. Under this ruling, which has been promul- gated by the Food and Drug Admin- istration of the Department of Agri- culture, an Association bulletin says: “Tt is obvious that the department is prepared to ignore indorsements of physicians as to the therapeutic value of medicinal preparations and to deny the value of testimonials of persons who have used the preparations. In the last analysis, therefore, the thera- peutic value of any given preparation will depend upon the opinions of the enforcing officers.” —seo-o—_ Silk Hosiery Lines Lagging. Silk hosiery lines distributed through the jobbing trade are not moving as well for the selling agents in the New York market would like to see them. Just why this is so is puzzling agents, who, point out that both goods and prices are “right” and that general business conditions throughout the country are anything but bearish. Recent re-pricing of a new season as well-known branded line is not held accountable for the present hesitancy of wholesalers, and there is little def- inite indication as yet of any intention to better the new figure. Full-fashion- ed goods are relatively less active than seamless, although much of the latter is wanted for quick delivery. ses __ Coaster Has Four-Wheel Brakes. One of the novelties recently intro- duced in play wagons or “coasters” for boys features four-wheel brakes. The improvement is said to provide speed with safety. The brakes are de- scribed as equalizing and adjustable, functioning in any position of the front wheels. They are applied by means of a small handle on the side of the coaster. The item also stresses easier steering, either by a bar in front or a detachable handle. The wheels are of the disc type, equipped with heavy roller bearings. The coaster is priced to retail at $10. —_$—_sss___—__ Raincoat Call Lacks Snap. With stocks in retailers’ hands quite substantial and an absence of normal rainfall in many sections, business in women’s raincoats has been slow in developing. Greater representation cf foreign manufacturers here and a con- sequent gain in imports are also cited as handicaps for domestic producers. Some of the new designs in rubberized garments being offered feature knit- ted fabrics and patterns. The call for staple rubber items, including rubber sheetings and pure gum items such as baby pants, continues good. FOR SALE Display Cabinets CHEAP, GOOD AS NEW Two double display cabinets, each 7 ft. high, 15% ft. long, 25 in. deep, weathered oak. All glass fronts excepting draws in bottom. Each in two sections in heighth and width. Sliding doors, lots of dis- play stands included. Four clothing sales cabinets for suits, overcoats, ete. 78 in. high, 44% in. wide, 32% in. deep, ma- hogany finish, glass doors. When opened, slide back into cabinet. In fine condition. Will sell any or all. Vault Doors One very heavy vault door with frame and time lock complete, double inner doors. Four vault doors with combina- tion locks, double inner doors with frames; in good condition. All of these were in use recently by a Bank until their new 12 story bank building was completed and all new equipment installed. Vaults are cheaper than large safes and many times as large. For sale cheap, any number you may want. “What a grand and_ glorious feeling’’—time lock protection. Elevator One second hand hand-power ele- vator in good working condition. Owner put in power passenger and freight elevator. One Cash Register. CENTRAL WAREHOUSE ca. Saginaw, Mich. August 21, 1929 MICHIGAN TRADESMAN 19 SHOE MARKET Michigan Retail Shoe Dealers Association President—Elwyn Pond. V ce-President—J. E. Wilson. Secretary—E. H. Davis. Treasurer—Joe H. Burton. asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. Rent and Location of New Shoe Store. In undertaking to assist a young man select a good location for a new shoe store, an old shoe merchant uttered the following wise admonitions in an article in the Boot and Shoe Recorder: “Mr. Parker, I spent all day walking up and down the principal streets. There’s a store (he dived into his pocket and brought out a pile of papers which he searched)—here it is. 741 Mill street. It’s empty and I can get it for $1,200 a year. Of course it’s far up, but it’s a nice, new store.” After locating it roughly on_ his sketch, Parker said, “No, wrong side of the road.” “What difference does that make?” “Tt’s the sunny side—that’s bad for business.” Billy looked puzzled, so Parker went on. “In the hot weather people walk on the shady side and in winter they walk on the dry side. In the winter the sun makes one side of the road sloppy. Get on the side the people prefer.” “That’s a hot one,” Biily gasped. “Live and learn.” “That's right. Now, here’s what you should do. Go to the Fretton Real Estate Co.—they are the best people—and ask them to find out if any stores are likely to be vacant soon between say numbers 250 up to 500 Mill street. They can check up for you what might be in the market. To aid them, walk up Mill street and no- tice any stores that look run down. I’m sure you'll find some where the tenant will be glad to sub-let to get out.” “Fine, [ll do it to-morrow.” “But watch the neighbors. Notice what stores are each side.” “T see, keep away from other shoe stores.” “Absolutely no. The nearer you are to other shoe stores, the better. Get in the middle of them. Where a num- ber of shoe stores are located together. they attract shoe trade. People know if our store hasn’t what they want, they don’t have to walk a mile to find another shoe store.” “But doesn’t that make competition hot?” “No more than otherwise—it merely makes it apparent. And it gives the man with a real sense of service a big advantage. His store stands out by close comparison.” “Well,” Billy grinned, “there’s sure enough of them on Mill street. Every other store seems to be a chain shoe store. It seemed to me I ought to keep away from such hot competition.” “Don’t let the chain store bogey scare you. The big thing in retailing is the character and personality and ability of the manager—and a man running his own store should have more energy and eagerness to please than a hired manager for a chain.” “That’s so, too,’ Billy said some- what breathlessly. “Tell me, Billy, have you figured how much you can pay for rent?” “IT suppose I'll have to pay what is necessary. Would you suggest any- thing?” “Figure it out for yourself. Take this sheet of paper. Ready?” “How much money have you?” “Seventeen thousand.” He knew that for certain anyhow. “How much will fixtures cost?” Drat it all, he was always being asked embarrassing questions. He stammered, “Search me! I. don't know.” “Let us say three thousand, thirty- five hundred at the outside.” “Gosh, I didn’t think it would take that much.” “That leaves thirteen thousand five hundred,” Parker went on, ignoring Billy’s comment. “Are you going to do a cash or charge business?” “Well, Mr. Parker, it’s like this. I thought I’d do a cash business where I could, but if I had to charge, why, I'd do it rather than lose the business. What do you think is best?” “The chain stores do a strictly cash business; mine is 90 per cent. charge business. Both are right—it depends on the class of trade you want. If you run a charge business you need mor? capital to carry the account.” “For me, then, what’s best?” “Let’s forget it for now—or we'll never get this rent business settled to- night.” “Gee, doesn’t it beat all what a lot there is to go into in running a shoe store?” “Don’t worry, Billy—you've only just begun. However, let’s get on with our figuring. Assume a_ shoe stock of ten thousand—i’m taking a rough figure, of course, but you must have a cash reserve for advertising, op- erating expenses, etc. And you will probably operate on a 30 per cent. gross profit. Each time you turn your stock what will your sales be?” “Thirteen thousand. No, that’s wrong.” Billy figured wildly. “I can't get it.” “Well, if you want that percentage of profit, the cost is 70 per cent. of the sale price. Divide the cost by seventy.” “Billy did so and announced the answer proudly. “Fourteen thousand two hundred and eighty--six dollars.” “All right, call it fourteen thousand. Two turns in a year is.” “Twenty-eight thousand,” Billy in- terrupted. “Of course you'll be able to carry more stock for your normal line of credit, means another month’s stock.” “T didn’t follow that.” “Never mind now; merely some- thing else to worry over later. You can anticipate up to $30,000 after you get going.” “Assume sales of $30,000. You may figure on 5 per cent. for rent. An analysis made of shoe chain stores show they go up to 8 per cent., but they save in other ways. What’s 35 per cent. of $30,0002” “Fifteen hundred.” “That’s the figure to aim at. If you fay more for rent, you'll have to cut down in advertising or something else. Remember, the higher the rent per- centage to sales, the more business the location should pull so that you shouldn’t have to spend so much on other business getting expense items —see?”’ “T got it,” Billy said excitedly, “and the less the rent, the more you must spend to attract people to the store.” “Yes, but it’s the rent percentage you must figure on—not the actual amount.” “Ts that your percentage—5 per cent.?” “No, mine’s higher—but my margin of profit is greater because I cater to the highest class trade who pay more for the extra service.” “T suppose that if a store had a rent of five thousand a year, on a 5 per cent. rent basis the store should do a hundred thousand a year.” “Exactly, and you would have to have capital enough to carry a stock large enough to secure the volume on a planned for turnover.” “T’ve got that. Isn't it simple when you know it.” “Billy, I’ve a queer fancy in store smells.” “Yes, I want to have neighbors who smell right. I don’t want to have a shoe store next door to a restaurant or a delicatessen store.” “How about a grocer?” “Satisfactory, especially if he roasts and grinds his coffee. The odor of roasting coffee beans seems to please everyone. In choosing a store, then, give most careful consideration to the neighboring stores. A location next to a chain drug store or chain dry goods store is fine. The big chain store attracts trade so put yourself in the way of it.” “That's good dope,” Billy agreed heartily. “A store adjoining a church or bank or public building is not so desirable as one that has customer-attracting stores on each side of it. Better see the real estate people and have them see what they can do. Of course, you will be careful to have your lawyer read the lease. See that it protects you against future undesirable neigh- bors, be sure that you are not burden- ed with a lot of repairs or replace- ments, be sure you are not restricted from selling hose. A nearby men’s furnishing store may have a lease that prevents your store carrying compet- ing items.” —__+~+>___ Damasks to Fore in Draperies. Considerable business remains to be placed on fall draperies, with manu- facturers expressing complaint with re- gard to the buying practices of large group organizations. Damasks are an outstanding item and are being offered in more popular-priced cloths. Rayon warp effects are being accorded con- siderable attention, particularly in rust, gold, green and red. A novelty is being stressed in the form of an imitation antique linen in small Flemish designs. The ‘worn out” spottings of an an- tique are reproduced in the cloth. Modernistic effects are also being feat- ured in linen drapes. ——_—_» +. Slip-Ons Stressed in Glove Buying. The .fashion importance of gloves during the summer season has paved the way for expanded consumer buy- ing of these accessories for fall, ac- cording to views expressed in the glove trade. For the early season, the indications favor slip-ons in the light shades. The later demand is expected to swing to novelty cuff types in the darker tones in both kid and fabric gloves. The length of the slip-ons is gradually increasing. This reflects the tendency to the mousequetaire type, althcugh the really long glove has not yet made any marked headway with buyers. —___@¢ = __ Aircraft is advancing faster than any other industry. ———————E Easy money doesn’t lead to lasting case, L. H. BAKER, Secy-Treas. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY FIRE AND TORNADO INSURANCE kk ie $200,000.00 Saved to Policyholders Since Organization ------- 380,817.91 Write to Lansing, Michigan 2 ay ee Phone 93401 ASSOCIATED TRUCK LINES epelay The Outstanding Freight Transportation Line 5 of Western Michigan. State Regulation means Complete Protection. ASSOCIATED TRUCK LINES 108 Market Av.. Grand Rapids, Mich. pe ai ArOnnabmair hiring Wan-crpstiann RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President — A. J. Faunce, Harbor Springs. First Vice-President—G. Vander Hoon- ing, Grand Rapids. Second Vice-President — Wm. Schultz, Ann Arbor. Secretary — Herman Hanson, Grand Rapids. Treasurer—J. F. Tatman, Clare. Trustees—O. H. Bailey, Lansing; M. C. Goossen, Lansing; Grover Hall, Kalama- zoo; O. L. Brainerd, Elsie; Ole Peterson, Muskegon. Analyses Applicable Everywhere To Any Store. Here’s a Michigan firm, established over forty years, from which I have had statements and questions during several seasons. What they write now is as usual solidly practical stuff, such as can be taken into account by any merchant: We have a general store in a small town of 4,000 doing business of $180,- 000 a year. : We have a grocery department with $6,000 stock, which we believe is too much, carrying about 525 lines of gro- ceries, tobaccos and 200 lines of drugs and stationery, selling $49,000 per year. This does not include flour by the bag. We have a separate flour and feed department; but it includes flour in less than bag lots. These 725 lines are staple and choice canned goods and a few fancy lines. We shave no standards. Our gross expense on the entire business for 1928 was 19.25 per cent., all figures based on retail prices. We ask: What is the average gross profit on such a stock as ours? What is percentage of mark-downs for de- preciation, etc.? Our fruits and vegetables are mark- ed to give 25 per cent. gross: butter, eggs, lard, sugar 9 and 10 per cent.; canned vegetables 23 per cent. in small lots and 20 per cent. by the case; jams, marmalades, canned fruits, 30 per cent.; milk, 10 per cent.; Campbell’s soup, 12 per cent. gross. In 1928 our average gross on groceries was 15.09 per cent. We have difficulty to get higher margins and, as we are far from being merchandisers, we again bother you for advice and suggestions, for which please accept best thanks in advance Whether $6,000 stock is too much depends on whether supplies can be gotten quickly. With 15.09 per cent. margin, sales of $49,000 are reduced to $42,650 at cost. It should seem that stock turn of at least ten times could be accomplished in these days of rapid transportation, in which case. stock could—and should be cut to $4,265 average. The release of $1,735 thus effected would result in an appreciable saving. A general expense of around 20 per cent. is not out of line for a stock such as is here carried; and there is volume of $131,000, aside from groceries, drugs, etc., on which to recover what is not earned on those lines. But a margin of 15 per cent. is hardly enough even so. Quite plainly the sales run too heavily to the tonnage staples of but- ter, eggs, sugar, lard, etc. Fruits and vegetables are not figured widely enough. That line should pay at least 30 per cent. gross on the aver- age. Chain units commonly get much more than that, running up to 35 per cent. and even 36 per cent. That is an important department in which pro- portionate sales tend to increase ‘an- nually; hence therein can be recovered much not earned elsewhere. Pay more attention to this line. Have fine goods MICHIGAN TRADESMAN always. Never buy nor offer goods for price alone. Then meke good dis- plays and push sales. Here you can make much money if you bend your energies more concentratedly that way. Other lines indicated are priced about right for margin, but on the private brand lines and_ specialties— fruits and vegetables in cans, jams, marmalades and jellies—try the ex- periment of marking up a cent a pack- age. Some will stand two cents, a few even more. Work odd cents as they come through this process. Chances are you can add earnings thus by a Try it. Do not fear it. It works elsewhere. Probably “painless” process. will work in your business. It simply takes firm courage and consistency. It is old stuff to say “raise the grade of your sales.” Yet that is something that always can be practiced and it is successfully practiced by merchants in all lines. But it requires constant supervision, steady prodding, endless calling of everybody's attention, every morning and during each day, to lines and items to be pushed. New goods and items brought forward for sale should be sampled by the clerks, uses explained, best purposes spoken of by way of information or reminder, and a list thereof with prices handed over the store, each reader to be required to sign the list to show he has seen it. Probably you have an “old-fashion- ed” store—shelves along the walls, aisles in front of shelves, counters be- tween goods and customers. That should be changed. Throw out coun- ters, except a single service counter, in the grocery department and let cus- tomers get right at your goods. They will sell themselves loads of stuff they would never ask for. They will also get the goods and set them out ready for wrapping or delivery. They will select the stuff you want to sell, and the way they wait on themselves relieves you of lots of expensive time and labor. It is a fact that most grocery stores would be vastly improved from = an efficiency, time-saving standpoint by the simple process of scrapping half to three-quarters of their floor fixtures, including old-fashioned show cases. Mark downs need not cut much ice in groceries, yet every line will* have them. They can be low in groceries because goods do not get out of date, out of style or out of season. Mark downs in foods occur mostly througa failure of the. merchant to fetch for- ward the lines and sell them. Try selling instead of marking down in this department. In the women’s wear line, of course, allowances must be made for mark downs. This is true especially in mil- linery. Styles change constantly and radically here and seasons rule rigidly for styles and designs. It is not im- proper to allow for 10 per cent. as a minimum, and 20 per cent. is not con- sidered excessive in certain conditions and localities. Average margin on ‘such a stock, in- cluding groceries, etc., in a small town will range around 27% to 30 per cent. Almost everything depends on ag- gressive selling. Despite the modesty (Continued on page 31) August 21, 1929 We now invite you to inspect the finest cold storage plant in America. We have Charles A. Moore Ventilating System throughout the building enabling us to change the air every seven hours. We also carry a complete line of fresh fruits and vegetables at all times. Won’t you pay us a visit upon your next trip to Grand Rapids. ABE SCHEFMAN & CO. COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS 4 The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS -te ot -MICHIGAN ROLL TOP — STENOGRAPHERS — FLAT TOP Single or Double Pedestal Desks. Complete line office, restaurant, and store fixtures. New or Used. -Grand Rapids Store Fixture Co. 7.N. IONIA AVE. Phone 67143 N. FREEMAN, Mer. VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cantaloupes, Peaches, “Yellow Kid’’ Bananas, Oranges, Lemons, Fresh Green Vegetables, etc. M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN oo! Direct carload receivers of UNIFRUIT BANANAS SUNKIST -- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables WORLD FAMOUS PHYSICIANS Agree that Yeast is the most effective remedy for constipation and intestinal disorders. In the leading newspapers and magazines they recommend it to people suffering from these ailments. Thousands are heeding their advice every day and are going to the grocer, as directed by the Fleischmann advertising, for their Yeast. This means new busi- ness for grocers everywhere. You should be getting your share of it. If you are not, ask your Fleischmann man to tell you how to get it. FLEISCHMANN’S. YEAST ‘ Service ee pene 9 August 21, 1929 MICHIGAN TRADESMAN 21 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—-E ¥. Abbott, Flint. Secretary—BE. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Experiment in Mass Egg Production. The Fox River Butter Co. is con- ducting an interesting experiment in mass production of poultry and eggs in Whatcom county, Wash. The project was undertaken with the pur- pose of demonstrating the best and cheapest methods of production for the benefit of poultry and egg produc- ers throughout the country. It was also the company’s desire to increase the volume of production in the vicin- ity of the plant in order to make pos- sible carload shipments, thereby re- ducing freight costs and insuring the eggs arriving at points of consumption in faster time and better condition. The company has for several years been making a thorough survey of the egg business in Washington, and about a year ago reached the conclusion that the best opportunity for reducing the cost of eggs to the consumer lay in It ap- peared that the opportunity of further reducing the cost of egg distribution cutting the cost of production. between country packing plant and re- tail chain stores was small (measured by a fraction of a cent) whereas the cest of production varies several cents a dozen. These theories brought about the advisability of establishing in a favor- able poultry section of Washington a poultry demonstration farm, where the most modern and economic houses built and where the possibility of ma- terially through mass demonstrated to those now engaged iu poultry and egg production, The farm includes sixteen modern lessening production costs operations could be poultry houses each able to house 1,500 laying hens and so arranged that 2 single man can care for approximately 3,000 grown birds. There are at present 60,000 chicks in the plant representing several of the finest strains of white leghorn pure bred stock that could be secured, prac- tically all with family records of 200 eggs a year or better. The goal will be 25,000 laying birds, and the first pullet eggs from the flocks are expected in September. The Fox River Butter Co. operates its own poultry feed business in Wash- ington. It will supply the demonstra- tion farm with feeds and will experi- ment in feed selection, mixtures and methods for the benefit of poultry pro- ducers generally. Any beneficial re- sults of the farm’s operations will be available for the scrutiny of poultry producers in general, who will, un- doubtedly, find material which can be profitably utilized in the records ac- cumulated. ——— Ready Cut Meats. People who have worried a little and thought unseemly things when the butcher cut off chops bigger than they wanted, and been promptly charged for it, or who have been disconcerted to find that half the “meat” they paid for was fat or bone, will be interested in the plan for one of the largest meat packers (name to be announced later) to pack certain standard sizes of lamb and pork chops, lamb shoulders and other meats in cellophane wrappers. From the packers’ point of view the plan provides economy in preparing individual cuts at the plant by extract- ing bone and fat while it is fresh for immediate conversion into by-products —and more business, by enabling peo- ple readily to identify his products. —_2<-.__ The Mergers and the Dealers. Colby M. Chester, Jr., president of General Foods, successor to Postum Co., confirms the report that recent mergers in food lines are trying to solve one of their problems in eco- nomic efficiency by cutting down sell- ing forces through consolidation, while intermitting nothing of pre-merger ef- fort to expand and keep alive the con- sumer good will of individual brands In a public statement, he refers to five sales or- ganizations within the corporation, each of which is now doing the work by means of advertising. formerly done by several. Of the practical results shown in earning statements, it is of course too soon to speak. The great combination which seems to be attempting in the field of manufactured foods the sort of job which General Motors does in the automotive field is still so busy in- creasing its lines that no one, insider or outsider, can tell yet how its stock- holders are faring in earning yield. It will be interesting to observe wheth- er it is possible with good effect to manage massed selling functions and sales promotion functions in this way. A few of the patent medicine concerns have found it practicable to rely al- most exclusively on advertising. But the merchandise they deal’ in can hard- ly be compared with foods for the purposes of distribution. General Mo- tors, on the other hand, while steadily increasing sales promotion by con- sumer advertising, has abated nothing of the concentrated energies of its in- dependent selling forces. Offering “a car for every purse,” it maintains a separate selling organization for each car division. Of the results in earning yield obtained by this great merger the whole world is aware. There is one aspect of the situation which General Foods may or may not have consid- ered. Because branded goods are be- lieved by independent dealers toehave served the chains well as “loss leaders” or decoys on which profit is very slight, large numbers of independents have copied the chain practice with respect to well-known package foods. or ee Ducks Are Saviors cf Java Rice Crop. When the rice crop of West Java was threatened recently by a cater- pillar plague large flocks of tame ducks, introduced into the irrigated terraced plantations by native civil service employes, wrought such havoc among the insects that the cereal plants were saved, according to a report from Consul General Court du Sois, Batavia, made public on July 30 by the Depart- ment of Commerce, Don’t Say Bread — Say HOLSUM a ] ASTERPIECES OF THE BAKERS ART NY) \ “ x en P ac ri : : = ’ y) my Pel) $ — "a i yeas mit fl a Tm — 8 el mm I ( (| I Neg - Vas mom | | | eC Or every o occasion Biscuit (a, a L_ Grand Rapid s.Mich. L Always Sell LILY WHITE FLOUR “‘The Flour the best cooks use.”’ Also our high quality specialties Rowena Yes Ma'am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RA,P IDS, MICHIGAN 22 HARDWARE > Michigan Retail Hardware Association. President—W. A. Slack, Bad Axe. Vice-Pres.—Louis F. Wolf, Mt. Clemens Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Some Practictal Ideas On Hardware Displays. Now, when trade is relatively slack, is a good time for the wide-awke hard- ware dealer to plan for his fall trade. In this connection it may be found worth while to outline the prospective fall window trims. A lot of this prep- aratory work can be done in advance; and while the ideas you formulate now may have to be modified a little when the time comes to put the displays to- gether, nevertheless a great deal of work will be saved. Incidentally, it is worth while to consider ways and means of handling your window trimming more efficient- ly. Among these should be some method of collecting ideas for novel displays. In most hardware stores, the stock of window fixtures can be in- creased with advantage to tHe trim- mer. And it is worth while, too, to overhaul your general and_ specific ideas in regard to window displays, and to add new ideas. One experienced window trimmer gave me his ideas on the subject. He said: “System and attention to details are the two great essentials. It is quite true that artistic perceptiton and orig- inality of conception figure largely in the making of good displays, but be- hind that again is the great necessity for systematic work. A man may have an abundance of bright and orig- inal ideas and yet prove only a medi- ocre window dresser because he lacks the thoroughness necessary to carry out these ideas. “IT have seen many displays em- bodying unique ideas which neverthe- less have been flat failures, because the necessary time and care were not taken to work out the detals and per- fect the background. They were iu- complete. On the other hand, we see every day window displays founded on hackneyed and commonplace ideas which are eminently successful be- cause they are made complete in every detail. “The window dresser should first plan the general idea of his display. He should then get pencil and paper and work it out. The preparation of a plan enables him to decide matters of detail, and precludes the possibility of carelessness later. Further, it enables the dresser to evolve more elaborate plans. “Suppose he is arranging a display of tools. He gets the general idea in his mind; but if he gets out pencil and paper, a dozen new ideas for arrang- ing the goods will suggest themselves as he works. He knows the dimen- sions of his window space and can figure out accurately just what can be done. Having his ideas before him on paper gives him a clearer picture than he can possibly carry in_ his mind.” System in window dressing can be carried still further. The object of display, is of course, to make sales. MICHIGAN TRADESMAN How then can the store windows be used to bring in the most business at all times of the year? The manager of one small city store has come close to solving this prob- lem. He compiles records of all win- dow displays. A book is kept for this purpose and full details of each win- dow are entered—all goods shown, the nature of the arrangement, the length of time it was left in the window, the state of the weather during that pe- riod and the actual sales made on those articles during the time and for a week after. Such a record means plenty of work; but look at the possibilities of that idea. The actual worth of each individual window can be determined down to the last 25-cent piece. The record shows ‘to what extent the dis- play stimulates business. The rela- tive value of different forms of dis- play can be arrived at. By looking over his records, the energetic hardware dealer can tell what goods are best to feature at certain seasons of the . year. He has, in fact, information at his disposal which enables him to plan his window display campaign with a degree of certainty and exactitude not possible without such information. Thoroughness is just as essential as system. An elaborate central setting loses at least 50 per cent. of its ef- fectiveness if the minor deails are neglected or worked out too hastily. Some men use up all their energy and patience in planning a display, and then carry out the plan with the ut- most carelessness. A few square inches of rough board showing at the sides, rear decorations carelessly hung, or price cards of doubtful neatness, de- tract considerably from the effective- ness of any display. Care in small matters is worth while. Another dealer gave some practical pointers on equipment for window trimming: “Through his show windows the hardware dealer has an opportunity to advertise with economy. But he should not be too economical. It is possible to make a window display without spending a cent, but it is bet- ter business policy to make a reason- able appropriation for display. This money should be looked upon as in- vestment rather than expense. “Take one instance. Fixtures, which help immensely to make a display ef- fective, can be purchased very cheap- ly. These will add to the effectiveness of the display out of all proportion to the cost. The same principle ap- plies to decoratives. There are seasons and special occasions when decoratives are essential to a good display, such as artificial flowers, Christmas bells, and the like. Such items can be used again and again. © “When a trim is put in, it may not bring results immediately. This does not mean that the display is a failure. The returns are apt to come later, sometimes when they are least ex- pected. Persons may not have needed the articles at the time they are shown; yet when the need arises, they are apt to remember your display if it was vivid and striking. August 21, 1929 Special Reservation Service — ‘Wire Collect” In Detroit=the Detroit-Leland Hotel Much larger rooms... . an inward spirit of hospitality . . . . unsurpassed standards of service .... a cuisine that transcends perfection, have within a year of its estab- lishment, gained for the new Detroit- Leland Hotel an enviable national and international reputation. 700 Large Rooms with bath— 85% are priced from $3.00 to $5.00 DETROIT-LELAND HOTEL Bagley at Cass (a few steps from the Michigan Theatre) Direction Bowman Management WM. J. CHITTENDEN, Jr., Managing Director BROWN &SEHLER COMPANY Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN ze Wholesalers of Shelf Hardware. Sporting Goods and Fishing Tackle * { 3 ¥ 8 & f : si saan seBae oe 3 % & t i . vices followed. August 21, 1929 MICHIGAN TRADESMAN 23 “In the hardware trade there is no line of advertising activity that will yield better returns than window dis- play; yet quite often window display is neglected. Some hardware stores put on good displays regularly. Others leave the same display in for weeks. “People are always interested in novel ideas and striking effects. You can appeal to this interest through your window trims. A novel idea for a window trim is worth money, and will help to bring you money. “Your displays should appeal par- ticularly to the women’s trade. Here. neatness and attention to detail are importan factors. And price-ticketing is another important factor. Women are susceptible to the appeal of tasty backgrounds and neat and. attractive arrangements; and at the same’ time they are susceptible to the price ap- peal. “It is a common mistake to judge the effectiveness of a window by the size of the crowd gathered in front of it. A two- headed monkey, or even a one-headed chicken, will draw a crowd; but such a display will not sell hardware. So the desire for nov- elty should be modified by the need for practical, dollars-and-cents results. It is not enough for the window to at- tract a crowd; it should lure that crowd inside the store and help to make sales. “Some years ago an ingenious win- dow trimmer designed a locomotive out of kitchen utensils. A good many passers-by stopped to look at that dis- play. Later came the airplane, con- trived out of hardware. Similar de- They were ingeious and marvellously constructed, and they drew the crowds, but—did they help to make sales?, “The novel effect is all right. But it should be linked with a merchan- dise display which will help sell goods. “There are comparatively few dis- play fixtures needed for hardware win; dows; although a good stock of fix- tures is worth while, and very helpful. The essential items include glass shelves 6 x 24 in. to 14 x 60 in. Such shelves can be had in any desired size or shape, and may be used in differ- ent ways; as with extension supports, or by hanging them one above an- other with jack chains. These shelves are very appropriate for the holiday season or any other season when one wishes to display the finer class of goods. “Another suitable fixture is a rim of an old buggy wheel which, when covered or painted, can be used to great advantage in displaying fishing tackle, guns and similar merchandise. The wheel is bored full of small holes at different intervals so that the arti- cles may be wired or fastened in place. Brackets, shelves, pedestals, step or pyramid shelves, scrolls, etc. can often be made in the store out of old pack- ing boxes and covered with suitable material and will be found to add greatly to the effectiveness of the window trim. “In regard to seasonable displays, the goods should always be shown in advance of the season. The dealer who has goods on display early cap- tures a great deal of business that might be missed if he waited for the actual opening of the season before showing these lines. “In a large city a display may be kept in the window for a longer time than in a smaller town, where the crowd is the same day in and day out. Yet it is in the big city stores that displays are changed most frequently and regularly, and in the small town stores that they remain in the window the longest. “My general rule is that a window should be changed at least once a week, and sometimes oftener. I re- gard my window as an advertising medium, just the same as my news- paper space. I calculate that what I pay for it is the difference between my rent and the rent I would pay for a building of equivalent size in the re- motest fringe of town. That differ- ence is determined by the value of the location, by the crowds that pass .that window and look in; and my business is to appeal to that crowd through that window and thereby get value for the money it costs me. My win- dow costs a great deal more than all the rest of the store; but if I use it to the best advantage, it will bring me substantial returns. Using it to good advantage consists of putting on well planned displays, calculated to inter- est passers-by and induce come into the store for a closer look at the goods.” Victor ‘ Lauriston. them to ———_+-+> Charlevoix Tourist Camp Well Patron- ized. Charlevoix, Aug. 20—I recently called on H. S. Brady, caretaker of the Charlevoix tourist camp, and enjoyed my stay there very much. I started his new register and signed my name as reporter for the Michigan Trades- man, of Grand Rapids, which paper he read for years when he was in the grocery business at Kalkaska. The camp is having a good season. So far they have housed 490 cars with about 2,000 tourists. They have five public kitchens, a pavilion and playground and everything kept up in tip top shape. L. P. Adams & Son have improved their cigar store by placing new fix- tures and furniture all around, which makes the interior of the place very attractive. One innovation they have adopted which pleases me and elderly people who enjoy the few benches that one finds here while walking, is an at- tractive movable umbrella over the bench near the side entrance of their store. It would be nice if the owners of the various corners where benches are situated would adopt the method and furnish the occupants of the seats shade to add to their com- fort. This may afford.a suggestion to other dealers who might profit by the example. L. Winternitz. 2 ee Enough Is Enough. A stout crowded car, was having difficulty in getting into her tightly jacket pocket to extract a fare. “Madam,” said the man next to her, during her fruitless struggles, “let me woman, wedged into a buttoned pay your fare.” She protested rather indignantly. “My only reason for wishing to do so,” he said, “is that you’ve unbutton- ed my suspenders three times trying to get into your pocket. The Brand You Know by HART Look for the Red Heart on the Can LEE & CADY Distributor Waterproof tarpaulin, guaranteed for one year. Any size, or custom made as. illustrated. Send measurement. Prices and samples submitted without obligation. 24 hour delivery. I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT ({) CHEESE All varieties, bulk and package cheese ‘“‘Best Foods”’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES GEO. B. READER Wholesale Dealer in Lake, Ocean, Salt and Smoked Fish 1046-1048 Ottawa Ave., N., Tel. 93569 GRAND RAPIDS, MICH. FRIGIDAIRE ELECTRIC REFRIGERATING SYTEMS PRODUCT OF GENERAL MOTORS For? Markets,:1Groceries and Homes Does an extra mans work No more putting up ice A small down payment puts this equipment in for you F. C. MATTHEWS & CO. 111 PEARL ST. N. W | Phone 9-3249 WATER COOLING EQUIPMENT For Office, Factory, Institution Grand Rapids Water Cooler Co. Grand Rapids, Mich. same, The AMERICAN NATIONAL o BANK ° Capital and Surplus $750,000.00 One of two national banks in Grand Rapids. Member of the Federal Reserve System. President, Gen. John H. Schouten Vice President and Cashier, Ned B. Alsover Assistant Cashier, Fred H. Travis Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof . Weather Proof Warm in Winter—Cool ir Summer Brick is Everlasting GRANDE BRICK CoO. Grand Rapids. SAGINAW BRICK Co. Saginaw. When you want good cheese KRAFT(K ) CHEESE | Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN EW ERA LIFE ASSOCIATION Grand Rapids. SOUND COMPANY, SOUNDLY MANAGED BY SOUND MEN. 24 HOTEL DEPARTMENT News and Gossip Concerning Michigan Hotels. Los Angeles, August 17—The ques- tion of posting rates in hotel rooms bobs up once more. It has been dis- cussed time and again at hotel meet- ings, but for some reason or other has never received the sanction of any ot these organizations. Personally I have never been able to discover any valid objection to the posting of the rates. In many states it is compulsory and in time will be in all the others. Where the operators are particularly stubborn on the ques- tion of rate posting, some legislator will help matters along by not only making this obligatory, but will add to the hotel man’s grievances by regu- lating his rates as well. For my part I believe the posting of rates in rooms has a distinct tenden- cy to give the guest a feeling of con- fidence in such hotel. He feels t’ each guest pays the same price for the same room, that no partiality is shown and that it is not necessary to wa his time shopping around. If one is a business man, or has been successful in business, he has not, as a rule, been inclined to make his in- vestments without knowing just \ he is buying and just what it is costing him. It is a habit which does noi necessarily imply that he is stingy. - just wants to know. That's all. Ak. he is entitled to know. Posting the room rate eliminates any chance of argument with the clerk or cashier. Such con- troversies are always bad for the ho- tel. the guest being embarrassed and usually angry no matter how the con- troversy is settled, even if a concession has been made to apnease him. Some hotels provide the guest with a card showing his room rate—a very good idea—but often, in the rush hour. there is a delay in the issuance of such cards, the guest has no positive knowl- edge if his request for a certain priced room was understood by the booking clerk, and frequentiy there is a mis- understanding. The only objection I have ever heard advanced against the adoption of this plan is that at convention time, it is desirable to advance the room rate, without nctice to the guest. Maybe this is so. But considered from al- most ~*~: angle I have heard discussed, the hotel man who advances his rates and turns awav his permanent guests, just because he has a three-day con- vention in sight, is only deceiving him- self. And this is a custom which in a very short time will be in the discard. The advanced rates will usually not pay for the increased wear and tear on hotel furnishings, and the perman- ent guest is always a desirable asset. practica™’ Harry R. Price. who has been man- aging director of Hotel Durant, at Flint, for several years, will relinquish his position there in order to give his undivided attention to a hotel proposi- tion of his own—the H. R. P. Hotels Corporation—which he organized sev- eral months ago. Mr. Price was in ac- tive service with the United Hotels Company, which includes in its chain the Durant. for fifteen years, every one of which was successful, but he con- ceived the idea of establishing a line of local hotels at which moderate prices are charged and two of them, the Rob- ert Douglas and the Capital, are al- ready. satisfactorily functioning in Flint. Added to this chain will be others at Coldwater, Pontiac and Port Huron. If vou should ask me about Harry Price, I think I could conscien- tiously tell you he is one of the most versatile hotel operators in the State. The Durant, when he took charge of it, was no picnic. but he was not long in making it a dividend paver. a fact so well understood that he will have a prestige with financial men that will MICHIGAN TRADESMAN be akin to leadership in hotel building and the securing of the wherewithal to build them. There is talk in Detroit of Maynard Sinith, president, and J. E. Frawley, Operating manager of Hotel Fort Shelby, acquiring by purchase the Ho- tel Savoy, in that city. The Savoy was completed three years ago, during a period when Detroit—and I might sav the whole country—was running riot on hotels. Naturally it did not make good. A. B. Riley, its first manager was sacrificed in the attempt to put it over. A. B. had a record of success, but it wasn’t equal to the emergency. I don’t suppose the stockholders have been worried about the investment of their dividends since, although the ho- tel has had several managers. May- nard Smith, a Port Huron capitalist, has been active in the control of Hotei Fort Shelby, and conscientiously backed by good management on the part of Mr. Frawley. Together they might make a success out of the Savoy. At least they would demonstrate to a finality whether such a result could be achieved. W. E. Rover, who conducted the Hotel at Benton Harbor, prior to its being taken over by the Rick interests, and who has conducted the Hotel France, Paris, IHlinois, for the past six years, is reported to be suffering from a breakdown. A lot of the boys in Michigan like Mr. Royer, and will ex- tend to him hearty wishes for a speedy recovery. The eighteen day diet propaganda does not seem to be popular either with the hotels or physicians. If the hotel is operated on the American plan, there will be little inclination toward dietary achievements by its guests, but there are some people, who seem te think that economy in eating is the real mission in this life. If they per- sist in it they will without a great deal of delay be transplapted to a realm where eating is popularly supposed to be not an achievement. Nature has a peculiar faculty of demonstrating when you should eat, and while there is a lot of guesswork as to just what you should eat, one might easily arrive at the conclusion that when our an- cestors were still hale and hearty ai four score years, they were probably getting a balanced ration, and it was a hearty one at that. Freak diet lists savor too much of guess work. Michigan hotels are being inspected by State authorities. The last legisla- ture appropriated a sum of money for this purpose and it is to be hoped that it will be used judiciously. There are in this good old world of ours a lot of people who think they could operate almost any kind of business much more satisfactorily than those who are fill- ing the jobs. That’s the reason they always have so much time to think they could do these things. Maybe Michigan has a place for a few of such. ‘However, since the induction of the wayside inn into the game it has been felt. even by hotel operators themselves, that for sanitary reasons at least, an inspection by parties with vested authority is desirable. Each resort hotel is checked for adequate and sate water supply, sanitary toilet facilities, with a proper check on the disposal of garbage, etc. There will also be a careful investigation in the food sources, especially those for milk supplies. These are wise provisions and it is to be hoped they will be car- ried out to the very letter. The mat- ter of cleanliness in hotels has been a subject of state regulation for a num- ber of years, but my personal observa- tion leads me to the conclusion that such regulations were enforced per- functorily only. It doesn’t matter so much if the sheets are a few inches short of the prescribed length, but it is an affair of great moment if the blankets and quilts are unclean. Other states have had hotel inspection for some time. If it can be kept out of politics and the appointment of in- spectors made from the ranks of such as have a practical knowledge of hotel requirements, it ought to be worth while. Otherwise it will mean nothing. August 21, 1929 CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE. Grand Rapids, Michigan. ERNEST W. NEIR, Manager. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor WESTERN HOTEL BIG RAPIDS, MICH. Conducted on the European Plan. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well venti- lated. A good place to stop. Rates c ble. WILL F. JENKINS, Manager MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -t 400 Baths RATES $2.50 and up per day. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND. Mar. NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. Buropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. e Woiverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD. ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. HOTEL CHIPPEWA HENRY M. NELSON, Manager European Plan MANISTEE, MICH. Up-to-date Hotel with all Modern Conveniences—Elevator, Etc. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. Grorce L. CrocKer, Manager. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon et. Michigan Columbia Hotel KALAMAZOO Good Place To Tie To “A MAN !S KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop CHARLES RENNER HOTELS Four Flags Hotel, Niles, Mich., in the picturesque St. Joseph Valley. Edgewater Club Hotel, St. Joseph, Mich., open from May to October. Both of these hotels are maintained on the high standard established by Mr. Renner. Park Place Hotel F Traverse City Rates Reasonable—Service Superb —Location Admirable. W. 0. HOLDEN, Mgr. poe August 21, 1929 MICHIGAN TRADESMAN 25 The top notch hotels will still be favor- ed by careful inspection by their own operators, which, to mv notion, is the real system. Lewis A. McCreary, an old-time De- troit hotel man, passed away at Bel- mont, Massachusetts, the other day. He was associated with W. J. Chitten- den, Sr., in the operation of the Russell House, in that city, in 1876, continu- ing with same for twenty years. Among the students listed for the summer hotel course at Cornell Uni- versity, Ithaca, N. Y., the following from Michigan are listed: R. M. Edi- son, Hotel Pantlind, Grand Rapids; J. W. Manser, Hotel Hayes, Jackson; J, J. Shants, Hotel Statler, Detroit and .. R. Warren, Hotel Detroit-Leland, Detroit. The plan of the regents of the Uni- versity of Michigan to erect dormi- tories in Ann Arbor to accommodate students, which has met with vigorous opposition from the residents and ho- tel interests of that city, has hit a snag. The buildings were to be erect- ed by a Detroit trust company, the cost to be paid out of rent receipts, but the Attorney General of the State holds that the board of regents cannot pledge the faith and credit of the State as security for backing such an invest- ment, Frank S. Verbeck. ee es Official Statement From the National Grocer Co. The reception of our plan by those to whom it has been presented has met with such enthusiasm and approval that it has been very gratifying indeed to us. We have been busy both day and night seeing those that come to our office, and all of them agree that it affords them a much better oppor- tunity of learning the exact details of the plan than it would if we were to call on them at their store during their business hours. However, we do know that some of our members are tied down through the day and cannot get away, so if you will just call us at 4325 and tell us when you can call on us or when we may call on you, it will simplify matters considerably and work *to our mutual benefit. In addition to the efficiency and low cost of operation under our plan, is the fact that anything done for the better- ment of the business must result to the benefit of both parties and for the dealer threefold) more than for our- selves. The best evidence of our sin- cerity and belief in the success of this plan is the fact that we carry the large end of the investment and give our co- operator the large end of the profits. Some reports have been circulated that we are going to discontinue our wholesale business. This is not true. We will continue in the jobbing busi- ness as formerly, and while some re- arrangements may be made later on, we want to say that all our good friends can rest assured that they will be taken care of. Many of our old grocery friends who may not choose to come in or do not fit into our new plan will continue to avail themselves of our services. In fact, several of them have already assured us that regard- less of whether we got together on the new plan or not, they will continue with us. R. A. Clark, Chairman “R” Grocer Committee. Gabby Gleanings From Grand Rapids. Grand Rapids, Aug. 20—John H. Millar has resumed his calls on the city trade for the National Candy Co. after an enforced retirement of three months. G. J. Johnson, who divides his time between Grand Rapids and Los Angeles, is spending the summer. in this city. J. J. Caine, who has represented Edson, Moore & Co., of Detroit, in the Kalamazoo territory for the past four years, has recently been trans- ferred to Ohio territory, making his headquarters at Lima. Mr. Caine is residing at 334 Collett street, Lima, Ohio. Moses Dark went to Shepherd Mon- day, where he joined his son on a trip to the Upper Peninsula as far as the Soo, H. H. Hubbard, who has managed the Grand Rapids office of the Egry Register Co. for several years, has been transferred to the Indianapolis office. His successor is Louis L. Koehl, who has been manager of the Indianapolis office for the past two years. Prior to that time he was assistant manager of the Cleveland office, traveling representative of the Armstrong Manufacturing Co., of Huntington, West Virginia, manufac- turer of electrical appliances, and gen- eral employe of the General Electric Co., of Cleveland. Mr. Koehl is mar- ried and has three children. The fam- ily will take up their residence at 843 Henrv avenue Sept. 1. Dog Days. What sort of a day is a “dog day?” These not altogether popular days are supposed to occur only too frequently any time between July 25 or there- about and September 1 to 8 or there- about, but what are their earmarks? The fact that they mark a season un- favorable to dog-hygiene (and more or less so, one may add, for cats) does not suffice to describe their true in- wardness or their supposed but high- ly exaggerated cussedness. A dog day connotes a peculiar blend of atmospheric conditions. For one thing, it means a noticeable degree of humidity, sometimes sweltering, yet quite as often not so bad as that, for it may be accompanied by quite a tem- perate temperature. For another thing, it spells an overcast sky, not neces- sarily cloudy, yet filled with a kind of haze—mugegy, lazy sort of weather, suggestive of no particular activity save swimming and fishing; in short, de- sultory weather, psychically speaking. Such days just fall short of being op- pressive, but they do generate languor. Suggestion Selling. As many dealers have learned, sales can be increased by suggestions, that is, by selling each customer more than is asked for. In a certain store in the Middle West posters were put up where the clerks were sure to see them. The first was a large question mark. The next day in its place was a sign with these words: “What are you suggesting to-day?” On the third day the question was this: “Have you made any suggestions to-day?” If a dealer could have something special to suggest to every customer every day he would, naturally, increase his sales materially. In the store we have referred to, it was found that some of the customers not only wel- comed the suggestions but got to de- pend on them. ——_2- > __ Hookworm Remedy Found By Chance Carbon tetrachloride treatment of hookworm disease, as introduced in 1921 by Dr. Maurice C. Hall, is called by Dr. S. M. Lambert of the Rocke- feller Foundation “the greatest contri- bution to tropical medicine after the work of Reed, Gorgas and others on yellow fever.” Dr. Lambert has di- rected application of the treatment in the Fiji Islands. Dr. Hall was investigating the ail- ments of dogs when he discovered the value of carbon tetrachloride as means of removing hookworms. The old stan- dard treatment was very hard on the human patient, according to Dr. Lam- bert. Hookworm treatments by the International Health increased. 3oard have now eo? oa Union Vote a Myth. There is no “union vote.” Some day these shivering politicians wt!l find out that the laboring man is not a man with a dirty shirt. who takes pleasure in fawning and in cowardice, but that he is a self-respecting Ameri- can citizen who ultimately judges the conduct of public officials by their de- sire to uphold the law and do the right thing; who is not willing, and never will be, to transfer into the hands of a lot of self-constituted agents the dis- charge of that high duty and_ the preservation of that great privilege which is his—voting as an American Thomas R. Marshall, Former Vice-President of the United States. citizen. ——_+~+<-__ Kroger Stock Does Not Look Good. A correspondent writes to enquire what the Tradesman thinks of Kroger Grocer and Baking Co. stock as an investment. The stock has had a prolonged de- cline from 132 to 75. It has since ad- vanced to 88. The company showed $4.12 earnings on each share of stock during 1927, but only $3.46 on each share during 1928. Not a very alluring prospect. ——_-s-2>> Any man who loves hard work will never succeed as a plumber. Late Business Changes in Indiana. Delphi—The Shelly Meat Market has been purchased and re- Hire, of New York City, who is assisted in the shop former opened by Malcolm by Henry Crone. Montpelier—The New City Market has been opened here. Waveland—Alva Clark, who is in Meat the grocery and meat business at North Salem and at Roachdale, pur- chased the grocery-market of Thomas Jackson, here. Petersburg—Carl Jones, who was in the meat business here a few years ago, has leased the Shirley McKinney stand. —_++-___ Seven New Readers of the Tradesman. The following new subscribers have been received during the past week: Z. J. Kondrat, Grand Rapids. Paul Brink, Reeman. Louis L. Koehl, Grand Rapids. Evert Stadt, Grand Rapids. F. F. Raniville, Grand Rapids. Earl W. Munshaw, Grand Rapids. A. G. Anderson, Lansing. ——_>--->___ Passing Prairies. Riding prairies Nothing var es Morning until night Schooners follow On—nor hollow Hiding one from sight. Miles of acres Calling takers To the novel plain Quite surprising No cliff rising Ehoes back again. Winter, summer, Summer, winter, On their eyeles go: Cold will strengthen When days lengt en Harvests follow snow. Aero busses Cockpits, trusses Now o’er plain appear: Riding prairie’s Plane—so varies From the pioneer. Charles A. Heath. of Michigan. | COME ON ALONG! Never before have such exhibits and entertainment been offered the people Educational, colorful and entertainin g, this twenty-third Annual West Mich- igan Fair outranks all previous Fairs in splendor, size and features. Don’t Fail To See It WEST MICHIGAN FAIR AUG. 26 TO 30 INCL. GRAND RAPIDS 26 MICHIGAN TRADESMAN August 21, 1929 DRUGS Michigan Board of Pharmacy. President—J. C. Dykema, Grand Rapids. Vice-Pres.—J. Edward Richardson, D:>- troit. Director—Garfield M. dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. Benedict, San- Michigan State Pharmaceutical Association. President — Claude C. Creek. Vice-Pres:dent—John J. Walters, Sagi- naw. Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding, Yale. Jones, Battle Resolutions Adopted By Michigan State Pharmaceutical Association. Resolution I. Whereas—In order to prevent the hurtful operation and exixstence of trusts, combinations and monopolies in this country, it has been necessary to enact so-called anti-trust laws by the Congress of the United certain States, and Whereas—The courts have gradual- their enactments sought to prevent and do ly, by interpretation of these prevent economic and orderly distribu- indentified merchandise by business men of the country who have tion of neither purpose nor ability to constitute a monopoly, and Whereas—As a result of such in- terpretations, merchants and manufac- turers have against their will been driven to a state of ruthless uneco- nomic and wasteful methods of dis- tribution which have resulted in vast damage and loss to all branches of our trade and commerce, obviously en- hancing costs of distribution and creat- ing a situation not paralleled in any other civilized country, and Whereas—It is our opinion remedial correction of that should be legislation towards. the Therefore be it MS-PA, in respectfully urges upon our National Congress that consideration be given at the earliest possible moment to legislation giving there looking present conditions; Resolved—That the convention assembled relief to the industry of this country; and be it further Resolved—That we heartily and un- endorse the Capper-Kelly bill, now pending (H.R. 11 and S. 1418), known as the fair trade bill, legalizing the right of any producer of identified merchandise who is in fair and open competition with other producers of competing merchandise, to enter into enforceable contracts, or retail, or both, for the protection of resale prices upon his own identified merchandise. Resolved—Further, that copies of this resolution be transmitted to the President of the United States, to the presiding officer of the United States Senate, to the speaker of the House of Representatives, to the Attorney General of the United States, to the reservedly similar or at wholesale Secretary of Commerce and to the individual members of the United State Senate committees on the ju- diciary and on interstate commerce and to the House of Representatives committees on judiciary and on interstate and for- eign commerce; and be it further individual members of the Resolved—That a committee of this organization be appointed forthwith by the president and that said committee be, and hereby is empowered and di- rected to join with like appointed by the American Fair Trade committees Association and other industrial bodies with the fective the resclutions adopted by our view of making most ef- convention and to do any and all law- ful things to make effective these resolutions. Resolution IT. Whereas — From every considera- tion, those who constitute the Army of the United States and their families are entitled to a pharmaceutical ser- vice fully equal in efficiency and safe- ty to that assured by State laws to those in civil life, and Whereas—All available information indicates that such adequate pharma- ceutical service and protection is not now afforded those in the Army and their families; therefore be it Resolved—That the M.S.P.A. go on record as endorsing the bill to amend the National defense act by providing for a pharmacy corps in the Medical Department, United States Army, as introduced in the second session of the Seventieth Congress and as pledg- ing its best efforts to secure the enact- ment of this necessary legislation by the Congress at the earliest possible date in the interest of the Army and of the public. Resolution ITI. Whereas — Michigan has not been honored with the annual convention of the National Associational of Retail Druggists for a number of years, and Whereas—The Michigan members of the organization are enthusiastic about having the next National con- vention in our State, and Whereas — Detroit, Michigan’s world-famous city, is centrally located for this meeting, being within an over- night ride of over 70 per cent. of the population of the United States, there- fore be it Resolved—That the Michigan State Pharmaceutical extend a cordial invitation to the National As- sociation of Retail Druggists to hold the 1930 convention in Detroit. Resolution IV. Whereas—The N.A.R.D. has tinued its untiring work in behalf of the druggists of the United States, be it hereby resolved that we continue our united support of the said organ- ization, and that we endorse their ef- forts in behalf of the Capper-Kelly fair trade bill now pending in Con- gress and being sponsored by the N.A.R.D. W hereas—We the Senate and House of the State of Michigan several registered pharmacists mem- Association con- have in bers who have been very loyal in their efforts in behalf of Michigan druggists, be it hereby resolved that we: extend to them our hearty thanks for their efforts during the past year. Resolution V. Whereas—The program and enter- tainment at the convention just past has been above the average, be it re- solved that the secretary be instructed to extend our thanks and appreciation to all speakers who. have appeared on the program and to all those who have so generously contributed to our entertainment and education. Whereas—The M.S.P.A. and M.P. T.A. convention just finished has been a complete success and in a_ large measure the success of the same has been largely due to the efforts of the members of the Battle Creek Drug- gist Association and to the efforts of the ladies of the Battle Creek Aux- ilary, be it hereby Resolved—That the whole hearted thanks and appreciation of the M.S. P.A. be extended to the Battle Creek Druggists Association and that we ex- press an extra measure of apprecia- tion to the Battle Creek Ladies Aux- ilary. Whereas—The success of the past years work of the M.S.P.A. has been due to the untiring efforts of its of- ficers, committee chairman and mem- bers of the several committees, be it hereby Resolved—That our thanks and ap- preciation be extended to all retiring officials. Resolution VI. : Whereas—It is a matter well known to all that a large part of the success of the drug business in general, and of all conventions of the M.S.P.A. and especially the one just closing, is due to the splendid support of the M.P.T. A., both of the individual members as well as the Association as a whole, therefore be it Resolved—That we extend our sin- cere thanks to that splendid organiza- tion, the M.P.T.A., and be it further Resolved — That we co-operate in any manner possible toward helping to maintain that organization and that we do all in our power to continue the present pleasant relations. Resolution VII. Whereas—Alcohol is essential for the manufacture of medicine and no less than 5,000 different articles in in- terstate commerce; and Whereas—An sixth of 1 cent to 4 cents per gallon in the duty on non-edible blackstrap material for the manufacture of alcohol, which would materially increase the cost of alcohol to druggists and other consumers of alcohol for medicinal and industrial purposes, is being urged before the Senate Finance Committee; and Whereas—An increase in the duty was rejected by the House because it would not help the farmers by en- couraging the use of corn in making alcohol, but would subsidize manufac- turers of synthetic alcohol using chem- icals and gases; therefore Resolved—That the Michigan State Pharmaceutical Association, in annual convention assembled at Battle Creek, Aug. 6-8, commendation of the valuable services rendered retail druggists and drug store patrons in this and every other State by the Michigan the House who voted down any in- crease in the duty on blackstrap mo- lasses; further Resolved — That this would greatly appreciate the valuable assistance of Senators Arthur H. Van- denberg and James Couzens, particu- increase from one- molasses, the basic 1929, hereby expresses its members of Association larly Senator Couzens, as a member of the Senate Finance Committee, in pre- venting any increase in the existing duty on blacksktrap mo- lasses provided in the House bill; and further non-edible Resolved—That a certified copy of these resolutions be sent by air mail by. the Secretary of the Association to the members of the House and Senate from Michigan and be given to the public press. —__--_-.> One cf Mich‘gan’s Finest Show Places One of the most interesting experi- ments in rural establishment is the wonderful farm of Dr. Wm. E. Up- john, the Kalamazoo pharmaceutical manufacturer. Starting in business as a young man as a retail druggist at Hastings, Dr. Upjohn soon developed an adjunct to his business in the manu- facturing of pharmaceuticals. Within a short time his business expanded to such an extent that the retail store was disposed of and the manufactur- ing department removed to Kalamazo», where the Upjohn Co. now enjoys 4 rating in excess of a million dollars. It employs 300 traveling salesmen and sells its product in every state in the Union and every country on the globe. About thirty years ago Dr. Upjoha felt the necessity of having some rest- ful place where his traveling repre- sentatives could spend their summer vacation with their families. In pur- idea he bought 500 acres of land a few miles North oi Augusta containing a rapid running stream of water, on which a creamery Lad been conducted for several years. The purchase was largely influenced by the high hills surrounding the lower which enhanced the natural scenic beauty of the situation. the purchase was made twenty-eight suance of this levels, years ago and in the meantime Dr. Upjohn has dealt out money with a lavish hand in creating one of the finest and most exquisite spots in America. A wonderful home has been created on the site of the creamery, filled with the most beautiful furniture, rugs, pictures, statuary and_ bric-a- brac which cultivated taste and dis- criminating judgment could assemble. The 300 traveling men are cared for during the summer season in _ tents which are ample to house them and which are provided with ali the crea- ture comforts. Cooking and dining are conducted in a large pavilion ample to accommodate 500 people at one sitting. Fruit, vegetables and milk are pro- vided by the generous employer, who is made very happy by the presence of the men who serve him so well and faithfully. ale The floral embellishment of the place is superb beyond description. Dr. Upjohn is a noted authority on peonies and has 1200 different varieties in -his garden. Dr. Upjohn takes great pride in his herd of cattle, which is regarded as one of the finest in America. With due regard as to their effect on the landscape, Dr. Upjohn has had planted on the high hills surrounding his home large quantities of conifers, o © ee a. August 21, 1929 MICHIGAN TRADESMAN 27 which add greatly to the scenic beauty dancing act; Frank Burt, acrobat and W E S RRE of the place. comedian; Three Kirkillos, acrobats. HOL ALE DRUG PRICE CU NT The wonderful results above descri)- The Fort Brady troops are putting on : . : an elaborate sham battle Thursday Prices quoted are nominal, based on market the day of issue. ed and many others which must be al Thev oy eee i night. They are also to have a carni- Acids Cotton Seed -... 1 35@1 50 Belladonna —.____ @1 44 seen to be appreciated have been yal and if we have nice weather it Borie @aed) 8 @ 1 Citehs —____ 5 00@5 25 Benzoin _________ @2 28 created by Dr. Upjohn and his wile should be a record breaker attendance. Boric, (Xtal) _. 9 @ 20 tae ——maa— ioe. Zz — Comp'd_ b+ 7 under the watchful care and thorough- Something nice about living on the ane i bs 2 * Hemlock, pure-. 2 00@2 25 Cantharides _. @2 52 fo Gf hic Seabed acciaane “lone.” American side of the river after all,as wuriatic 3%@ 8 Juniper Berries. 4 50@4 75 Capsicum -______ @2 28 S: Ban eh : , we find that the Canadians have raised = Nitric ~___--_-- 9 @ 15 ee oe 1 50@1 75 a cee @1 44 who has given the situation the best — the price of bread to 13 cents per loaf. oa eae eee * tad m4 1 ; ai i Colehicum a oi 30 he knows how for twenty-eight years. Airplane views of Les Cheneaux a. 52 3 69 Lavender Flow__ 6 00@6 25 Cubebs -_____ @2 76 a ee island will be taken next week by the po Gar'n_ 1 25@1 50 — @2 04 Items From the Cloverland of Michi- A. C. E. Airplane Corp. Heretofore Ammonia ited, Gan, GR wa a Gate eit $3 3 gan. the tourists have only been supplied Water, 26 deg... 07 @ 18 Jinseed, boiled, bbl @1 07 Guaiac, Ammon. @2 04 Sault Ste. Marie, Aug. 20—The rain with photograph views. Water, 18 deg... 06 @ 15 Lenco La i i ligt a a ar a------- @1 25 ay : 2 Linseed, raw,less @1 2 we had for several days last week has James Catel’s new bowling alley and Pasta ci ao = Mustard, arifil. 02. @ 35 i. o1 86 put the road bed on M 2 in bad condi- — billiard parlor, which will be known @hioride (Gran.) 09 @ 20 Neatsfoot -____. 1 26@1 35 Kino ___________. @1 44 tion, but the detour from Pickford via as the Recreation, received the finish- Sine eee ---- £00@5 00) Myrrh -__._.__ @2 52 KWelden is in good condition, so it does ing touches last week with the installa- Balsams a. 3 00@3 50 a ue 3 : not deter the tourists from making the tion of a modern electric soda foun- Copaiba _______ 1 00@1 25 Olive, Malaga, Opium, Camp. __ @1 44 Soo. Last week was our largest week tain and the arrival of the new electric Fir (Canada) -_275@3 00 green -_______ 2 85@3 25 Opium, Deodorz’d @5 40 for tourists this season. They seem sign, which will decorate the estab- 7 na aa sans = Orange, Sweet 10 00@10 25 Rhubarb -.------ @1 92 to be increasing each day. The hotels lishment. The new soda fountain isan Tolu _.........” 2 00@2 25 Origanum, pure- 50 ait ohio ore ie: tee aia ae E be eet ces oo Origanum, com’! 1 00@1 20 Paints and cafes are doing a rushing business eight foot complete mechanical electric Pennyroyal __-_ 3 00@3 25 and everybody is happy. carbonic frigidaire machine and_ has Barks aera at ---- 5 50@5 70 ie | red dry _. 13% @14\% Arthur Holton, who has been con- compartments for four diffe n------- : i ‘a GLASSES Crushed Rock 50 Ib. 57 Whole Spice L Nijis 2 .. per doz. __---_-- 36 lease Hares Smoked Meats cream, 100 _ ice Aienice, Jamaica 8 . pkg. Sifting 54 OLEOMAR Light __. els aoe Ger 1416 i as Butter Salt, 280 a each 85 ao tc @25 Choice jee 14 GARINE a. a... @y Block, 50 ib 4+ Coma a oe — on eae i Van Westenbru Heavy oo 65.1 Hi 16-18 Ib. - inned Baker Salt. 280 lb. bbl. 40 Pecan 5c pkg., doz. O22 Fe ————— 40 i Carlo ugge Brands Special heavy - a am, dried beef 30 24, 10 : Ib. bbl. 4 1 “Aten @40 aL 47 | ad Disributor Extra : roan? 2 a Knuckles beef a5 4 io per bale 3 Pi Ginger. Cochin oe @19 Pekoe ae ee eavy — Hl 4G) Galifornia Hams @ : ., per bal co ace i : um ‘ = Pola WY -------—— alifornia- @46 50 ale _.. . Pena - O% _-—. ‘ es rine “FE” - @1 Pi a- Hams , 3 Ib., pe _260 Mix ng - En —~ 67 we Teavanmission Olle 65.1 cnic Boiled — @17% 28 Ib hae 7 hala 0 286 Mf ed No ft 0 139 Con gllsh Breakf i Finol, 4 sion Oil - 65. Hams : . bags, Table Mixed ba pkesa aan @33 C gou, Medt ast 4 a ee oz, a 1 ea ee Old . 2 2 NN pkgs., on wh Pinol, 8 oz, cans, dow. 2 30 polled Hams Iritekeory, Smoked, Nutmens Het ioe’ $i Conese: Sune Hg } Pa ¢ : Cans, d0zZ, -------- @45 ess _. ces, 106-116 , ne us Para a ae Bacon 4/6 Cen SS... 4g "ORES wo lee ° 7 i Po a 8.55 4 ee see Grouse: in a @4e Medium oe i + 20) Lib, 2) 38. Allspice sie in Bulk oo Cesena: — ; @lavas ¢ amaica anes 2 0. ee 4 4 B es §¢ ; Liga 5 ! Boneless ue anf —...hUlUl 50 i Rump . rump 28 00@38 00 Ginger, ‘Go eeceeen @28 Cotton Fra ‘ Wilson & Co.'s B » Hew -_ 29 00@32 00 aan a= Cotton, 2 ply cone ) ee | Mace. Penang mae eaten, # piv Balls “~~ 42 — Beef .__ ead eer Biace 1 39 Vn. a2 i SS 24 us oe 7 ieee @55 Cider, 4 INEGAR i Special Roll ___------- 18 Es a0 UU Beane’ Witte Gin White Wicca am ee nee 19 Bese 0 Paprike ca rcome aoe = White Wine a grain__ = MATCHES Spanish __. @48 N Wick grain__ 19 Swan, 1 Pere R Sea 5 No. 0 ING oe ae 4 20 wg Faney or ac Na 1 oo S mond, 144 box a0 a Fancy Blue Ros Celer owder, 15¢ we to ga Pein ie 810 somarc i ae caae 6 amey Head on wT” Peters Sets ME on Ne. 3, ber rose 13 io Red Label. ae Sema: 5 . cans 3 00 ee To Onior oe ae . oS ---- 1 50 Oto Bie ip. 1H box ee : ae 122 Rochest Hoek cawaac & ee: Afmeiesi= | pene ote SS s *Blue ee Tin. 720-1c 4 00 : : P Ponelty anna naan nnn 85 Roches er, No. 2, pe 90 Ce PICK er case, 24, 2 Ib ice Bo is nz. Tt oz. 60 redcral. Sg 20438 M _ RUSKS Todt aa lots wel ad 7 . Laurel 1 Bouquet ____ ; = Yo, per doz. 2 00 eee See pens ae edium D zed, 24, 2 Ibs. ___- o M weaves a eile 15 *1 Free with Ten. 17> 5 gallon, 400 presarg utch Tea Rusk C ibs. 2 40 eoram. pl ries 20 WOODENWARE Safety M Ss =<" 20 wots Foene, c BORAX Thyme. hg 2 aa be: Bushels Baatete y Matches weet Small 18 S. per cas Cunect 2 ad . narrow b Quak rolis, AS@ -___ 4 2f T ric, 2% ca. 90 re hand mand. ee 5 ura eake. _ 4 25 oe. 2250 _._... 24 60 12 rolls, ber case 2 = : wenty Mule Team ia. « Bushels, ee ee 1 75 75 = 2 ase os 2 ban of. Co 40 [E cartons. ner ease =. 1 a oe - is ‘oo Market, "drop hand 14 r : 36 Ss, 1 => ’ z. pack oe . p 5 \ ao 25 Gal. 40 : - Pickles 36 cartons, ner case __ 6 00 7h eee 406 ere 40 Tb Maaieet cate aa = Fancy Mixed --------- 24 No. 2 o Vin, doz 9 se -- 5 00 ae owdered, b S. .. 11% Splint, | extra - _ 965 a aia ore ae Ae ae oo (ie 1 6b Peanuts, Cage Neer ae oo ee Picked_- ae Arm oe soap co is Ib. pkgs. 3 a Sune inodtann ie eanuts, Jumbo, std » Glass Thrown 2 40 ammer __ 376 “™. Fe 6) 4 80 cl ia Eocene. pleas ------ . 22 5 Acar oie Bulk 8 Crystal White a oe aa 07% Barrel, & os ’ patie fume 1 RE By 7 Sree te Aree at wen oe 38 Walnuts, Cal -- 50 5 Gal 1200 0 25 Gra Flake aptha, 100 box 1 Agee id whee 80 3 to 6 gal., per ch. 2 55 Hickory a ehh 19 50 oo 60 Ib ea White, 14 ; 650 Arzo. 85 | Ib. pk . gal. __ 16 ee ranula Ss. cs. A trdma White N box 4 2 abe wh oe 2 62 ---- 07 PIPES satin 18-2% ib. 135 Jap rath — Shoe 10s ic ab Chua, a 2 97 pe at. Gane Salted Peanuts Cob, 3 do ae ton Eee oe . | bG Vines 64 pkes. ___ 1% 44 at. Guienaaioa 2 a0 Fancy, No. 1 14 z. in bx. 1 00@1 20 esi Olive, 144 7 = Tiger, a a ee : = 12 . Galvanised ---- 9 78 ---------- av. : x 50 oy 8. — 468 wa a zed --=- 3 Shelled B eeeriin Shane M cor ten A oc 490 es i ie Dairy” iF. & on att Midd . oe RU ---- 4 Almonds 22.0. 70 mar le Axe, per doz. — 16s, Pummo, 10 ------ 5 00 . Monee W Traps ” Peanuts, S pedo 2 65 ‘ablet: __ 20 0 box Corn nd = iS — Blue Ribbon, pi a aa, | dee 8, % Ib. Pure __ 19% Scat 160 ice 4 85 a Karo, No. 1% . wand q hpi a 60 Filberts | eee 12, : r doz. 425 Wo ee if 40 Grandpa T ox — 5 70 ue Karo. N sg Loe 29 Honig tin. Bh oles_ 710 ee 32 POTAS od boxes, ar, 50 8 Hee oe wk t dz. : at, wand __ oles __ i bc Salted _. 80 Babbitt’s. 2 H Whole Cod Pure __ 30% Grandpa Tar, 50 m. 210 Red peal No, 6 : 91 Rat. spri Se ee 65 : alnuts Manchuri a a Q ’ lge. 350 Red K 0, No. 1% 3 71 Mo ie 00 : churian —-55 ar 11% ker Hacdeater @ . : wary No 5 % = 3 05 in a 100 ' M ocoa, 72 ted Karo, No. 5.1 dz. 423 tates Gavitty _ 3 me. ue sie MEAT FRESH MEATS HERRING oo. oo ae Cilue Gace 0 , 4 doz. --_ 6 47 Beef _ Holland H Trilby Soap, 1-14 Ga fe Medium G: nee. 87 ee. + don came 8 50 Pop Steces & Mixed, Koga erring William fg a dere Coe Ne a Small n Galvanized a ibby K -- G Ss Heif. Mix : BOGE cs, s arber B orange 0. LR, az, 3 iAlvanized aad eae , Kegs, wet, Ib. 22 ood St'rs & H’f 15%¢ 5 Mixed, half bbls. __ 110 Willi ar, 98 50 , No 6,1 , 3 50 Wa _ €é%5 ce Med. Stee Ht 18%@23 Mixed. alf bbls. ams Mug _1 dn 66 Eee shboards : Mixed 28 25 , per doz, 48 er, Glob OLIVES eo ee 2 gene ixed, bbls. ___ _ Maple and fae a 3 oe far Dinin. dou 1 26 rs & Heif. 16@20 ct ia 16 50 CLEANSERS Kanuck, aa se iy Glass. single Rea ee oz. Jar, Plai ’ . Ve kere Wale pein 1 20 é in tala : . -<------------ a0 > n einen gee M ay erri = SS ao---- PEANUT a oy : Tubs, 60 coe A — & — =e 6 00 Kratt Stripe 06% ee ep 5 er en wee ER Moai vaat cau : . Mint c, es Pork Fancy fat 1 75 Tobasco, a. ---------- 2 o Snicha. 4 ca 2 70 Medit hogs ----- ; Sho You, 9 oz., doz, 425 Sunlight 1% di OER 2 70 H um hogs 2 16 5 Aa) ive 0Z., doz, 2 25 Yeast Fo doz. 13 Heavy hoes Wo 16 Med Stas Fish Ao ia Wea ta 237 oin, me . c all —______ : = Butts = is Win ne TO ata eae ee = * pelea ae eee Z . $4.20 per case 7 Wislidhumni oe dae Serene eee 2 WwW 7 oz. Eero bones 1 3 nase BLACKENING Bon alpen POWDERS ie oe nmings BE. Z. ee if 45 Bon ea box 1 90 f regia, 3 Be Dri-F on, dz. Brillo ake, 18s -_ 1 62% i a one i oo. Plante gyre oe oe 135 Climatine, 4 doz. —_—- 85 Hew OASS geet 8 oz, 3 - is ane. Clear =. Pork Shinola, dos. 1 36 Grandma, 100 pi anaes 4 20 I 2 Bee Bey 15 Ib. pails . in case_. Short Cut Clea 25 00@28 00 ees 90 Grandma, 24 I Vo 3 50 TALIAN Sp Lis f;\ a_i. UU lear26 00@2' Gold Dust, 10 zargze -_ 3 50 AGH pails Dry Sal 9 00 a , 100s I DI ew ne ue eee “ ad os Gus ia LOCAL PRIDE NNER, ROLEUM PR =e TOVE ee re . ODUCT POLISH Pal hence Laan. 4 as. 4 25 Fi Ss. Bl nce I Red caller Wagon. ’ : Lard oe cae doz 18 Old Dutch an 7 dz.360 | oducts of Van Bu Red Crown a -- 60 Ib e tierces __ 131 Black Silk slants, dz. 1 10 oa. 963 __- o 7 vhauie oer Co. mace 53 ele Sais Gasime ae Ib. tubs — 4 eo Paste, doz, 1 36 Rinso, 248, as o a eo CHINESE BROWN SAUCE ------- 0 Ib. _...advance = eline I 7135 RK Ae ote : ER L i NS eo Barrels ih ue ene Haan Tani nee oc oo Eis ceo Pamity Puckane ee on. Bottles Brand . ion Kerosi 5 Ib, ie lvanoe 2 um, per d z. 1 40 hen No More. 20 Le. 3 85 : y Packa tal oes 99 Gas Machine ne -- 13.6 . pails ..__ad Risin oe No More SA se 4 50 gal. glass 2 25 G 3 Ib. vance g Sun, Sia Ss , 20 Le. 4 oe eee 2 v. M. & P. Foye om 37.1 Com pails ___.advance 1 654 Stove E per doz. 1 35 potless Cleanser, an " , _ Local Prid UCE NOODLES ae aphtha 19.6 Peet dase Pepees as Vulcanol Enamel, aia 3 20 oz. __- a. AS Net ane e Brand os Pride B ; pound, tubs ---- 1d Vulcanol. ob; doz. Sani Flush, 1 creer g 24 No. 2 Soniye 130 2 how Mei rand a aoa 13% stock, per 10, doz. 1 - oon 3 Blige a ; om he 10 ona -------- 31 #4 No. 4 a r doz. __-. 3 00 = 100, 12 oz. _ 6 15 CHINESE SOY SAI 15 00 BEAN SPROUTS 2 25 nowboy, 100, 1 . - 6 40 Lo .. OY SAUCE Local P. sPROUTS , 10 oz. 4 00 cal Prid G ride B 12 8 og. esti Brand o4 enuine Chin rand es ------ Sal 6 Me 16 cu ese Bean No. 10 cans 1 65 —— 8 oc 30 Some Early Muskegon River Indians. Grandville, Aug. 20—The Indian race in America may be said to be a thing of the past. Indians, catamounts and bears that once ruled the wilds of Michigan are no more. The expres- sion so often heard among. settlers, “Honest Injun,’ was not meant to carry the idea that the red man was honest, but quite the contrary. As an early day merchant I had an opportunity to study the character- istics of the aborigines and certainly failed to find them as uniformly hon- est in their deal as some writers om early America have done. One of the best known Indians on the Muskegon sixty years and more ago was called Indian Bill. He was a true Indian every inch of him. One of the greatest hunters in the woods, he seldom went on the deer trail with- out bagging his game. Although long associated with white people Bill never became-anything else than a tvpical redman of the woods. As to his honesty there was no ques- tioning that. Very frequently he came into the store and wished a supply of food, ammunition and_ tobacco. I never refused him, even though he had no “shuniaw” to settle the bill. In time he was sure to come in with the money and pay up. I think he was about the only native American 1 could safely trust. “Injun no pay, put Injun in jail,’ some were given to say and such fellows were never known to pav a store account. Despite his long association with white people Bill did not assimilate readily: he remained an Indian to the day of his death. A strongly built man, with the red tinge of his race flushing his features, he carried his Indianhood proudly. He was fond of telling of his hunt- ing adventures and sometimes inter- ested a store full of customers with his delineation of how he crept upon his prey. He carried a large hunting knife strapped to one hip, and this he some- times drew forth and flourished while describing his method of trapping the game. He would crouch low and creep across the floor, then suddenly bound upright with a whoop and pre- tend to shoot. “Me crep’ up a little furder off” meant that he crouched and crept silently upon his game. A man of stalwart frame, utterly fearless, few white men cared to try titles with Indian Bill. I do not recall what be- came of him, only that it was reported that he was killed by a street car in Muskegon. If this was true doubtless his body les buried in the Indian cemetery in that city. sill’s one failing was his love for the white man’s firewater, of which he consumed large quantities, and some- times landed in jail because of dis- turbing the peace. There were many other natives who were classed as Indians who were in reality only half breeds, and these cut quite a swath in the society of West- ern Michigan in that early dav. There was Indian Pete (his surname I do not recall), who was a pilot of renown among the lumbermen. He piloted many rafts down through the winding course of the Muskegon and was very much respected by his white neighbors. A raft under Pete’s guid- ance seldom if ever went on the snags. Indian Pete also patronized the white’s firewater, but usually he did his best work when strictly sober. I think that Indian Pete often worked on the big Muskegon drive. Indians in gen- eral were not friendly to hard labor, yet a few made names for themselves at various jobs along the river. _Indian Lixy was another well known riverman., He had sons who acted as raft pilots on occasion. Lixy’s real name was Alexander St. Peter, and he MICHIGAN TRADESMAN was a very reliable and intelligent man. At the time of the threat of an Indian uprising the whites sent Lixy among the Northern Michigan Indians to learn what their intentions were. There was no Michigan outbreal after all, although a decided scare flared over the border. Then there was Indian Jim, a very worthy redman, who became a priest and administered at funerals and wed- dings among his people. I think his full name was James Tagwason, and he was well regarded by the white settlers. Michigan was fortunate in her In- dian inhabitants since, after the days of Pontiac and the early settlement at Detroit and the Soo, there was no out- break of Indian savagery. There was an old Indian who lived near Bridgeton whose name I have forgotten. A very superior Indian he was, too, and often made trips in his big canoe to Muskegon, bringing back groceries and various necessary house- hold articles. This fellow was strictly honest and well liked by all his white neighbors. The greatest enemy the Muskegon river Indians encountered was a dis- ease in the nature of tuberculosis which proved even more fatal to the redman than to the whites. A large number of Indians contracted this dis- ease, despite the fact that they lived an outdoor life which has always been thought favorable for health. Indian George was another com- paratively well known Indian of a somewhat later date. I think, how- ever, that he tarried but a short time in the river country, denarting after a short sojourn to the far West. Muskegon River Indians got along splendidly with their white neighbors and their final extinction through emi- gration and disease was a sad ending to the happy relations long existing between the two races... Old Timer. —_——> >_>. Greeting From Quality Grocery of Shelby. Shelby, Aug. 19—We are glad to re- new our subscription to the Trades- man, because the paper is of great value to us in our business. We are enjoving one of the best summers for trade we have had in sev- eral years and are more and more con- vinced from day to day that the in- dependent store has a great future be- fore it if we only cater to the people. T have made several trips and try to visit as manv stores in my line of busi- ness as possible. IT find many stores where vou are not spoken to at all, which T think is a great mistake. No clerk can stay in my employ who does not speak to people the moment they come into my store. Sometime ago I visited a city along the lake shore and visited five chain stores and was only greeted in one of them. In the same city I visited three independent stores and was recognized in one of them. You will note by the heading of this letter that my store is equipped to take care of my customers in every wav and the accommodations are kept clean. I invite you to visit my store any time you are up this way. Orin L. Wilson. Price Rivaltry On Wane. That the day of extreme price com- petition in retailing is rapidly passing is the contention advanced during the week by a well-known retail executive. Featuring of original merchandise is already beginning to take the place of matching wits on price, according to this executive. The former method means profit, he said, while no store can continue to make money out of price competition, “Stores are finding that the best way to meet competition is to avoid it” this executive went on. “The trend is markedly toward purchase of mer- chandise on specification, so that pur- chases may be confirmed. Retail skill is tending to develop a line of best sellers, which are a little bit different and a little bit better than what com- petitors offer. “In this effort use of fashion knowl- edge must be tied up with the actual market operations. There must be advance planning and fewer post-mor- tems.” —__~++>—___ Corporations Wound Up. The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: Wacoba Motors Co., Detroit. 3angor Co-operative Association, Ban- gor. Dubois-Munn Co., Grand Rapids. Try Me Bottling Co., Grand Rapids. 3est Built Homes Co., Detroit. Ever Ready Coat & Towel Co., Detroit Sand Brothers, Detroit. Walnut Land and Realty Co., Detroit. Storck Baking Co., Detroit. Cadillac Silver Black Fox Co., Cadillac Monroe Piers & Park Resort, Detroit. 3urkley Motor Bus Co., Burkley. Pye Bus Co., Birmingham. Electric Depot Co., Highland Park. Superior Garment Co., St. Johns. Detachable Rubber ‘Sole Co., Detroit. Woodward - Highlands Corporation, Detroit. Joseph N. ‘Smith & Co., Detroit. Republic Electric Co., Detroit. Rainbow Grocery Co., Lansing. Gladwin Farm and Cattle Co., Detroit. Security Investment Co., Adrian. Landstra Realty Co., Grand Rapids. Western Newspaper Union, Detroit. ——_»~-. Drugs For All the League. The greatest drug store in all Europe is not where you would expect to find it, in London, Paris or Berlin, but in the comparatively small city of Gens- va, population 125,000. It probably is the largest drug store under a single roof in the world, since it employs more than 400 people. The Pharmacie Principale was founded by three brothers in 1914. By adding perfumes and drug-store articles, by wide advertis- ing, low prices and mail-order service the store has built a $1,000,000-a-year business. It has 700,000 customers scattered over Switzerland and all Eu- rope, and prints a mail-order catalogue in both French and German. — ee Mergers Face Test From Keen Minds Now Idling. Competition that will test the mettle of the many industrial and trade mer- gers effected recently was forecast for other modern the next five years by a noted econ- omist. Many of the keenest business minds in the country are now “on vacation,’ he explained, because their successful organizations have entered combinations. “Some of these men,” he said, “have retired temporarily but if human na- ture follows its usual course they will be back ‘in harness’ again in a few vears with independent which will make it warm for the big combinations.” companies ———_2-2a Secretary Mellon is not the quitting kind. August 21, 1929 Window Glass Orders Gain. With greater activity being shown by the jobbing trade, the outlook in the window glass from the manufacturer's standpoint, would seem more reassuring. While demand for this commodity is below normal, decidedly so for mid-August, the volume of new orders has evi- denced a fairly substantial during the past ten days. The seasonal demand for plate glass continues heavy and factories working in this branch of the flat glass industry are operai- ing virtually at capacity in supplying trade requirements. —_+-> Business. A certain mother reproved her youn.z industry, viewed increase son for always coming to her for huis spending money. “Willie, dear, why don’t you earn some money yourself?” she said. The same afternoon, the mother. looking out the window, saw Willie surrounded by a group of boys all hav- ing a grand time, judging by the whooping and yelling going on. Out of curiosity she went over and saw tacked on a tree, under which her son was busily engaged, the following sign: Willie Beasley Will Eat— 1 Small worm: for = 2325 20 1 cent 1 Jarge worm for ____________ 2 cents i biattertly for 22a a 3 cents 1 Caterpillar for 2250 3 cencs i Op toad tor 22) 22 5 cent; Willie’s mother heard quite a litt): money jangling in her son’s pocket; as she led him home for further advice. +. ____ A Simple Solution. An angler had a four hours’ tusste with a huge salmon before he was abic to land it. When at length he hac made sure of his catch, he took it home and related his triumph to hs maiden aunt. He made as much of his adventure as possible, and put special stress on the time it took and the im- mense energy he had to expend befor: Whe. he had finished he waited anxiously for he could secure the salmon. praise. For some moments there was silence, and then, with a puzzled expression his aunt looked up from her knitting. “But, my dear Arthur,” she. said, “why didn’t you cut the string and get rid of the brute?” ———— +2. >_____ Nothing on earth can smile but man! Gems may flash reflected light, but what is a diamond-flash compared to an eye flash and a mirth-flash? Flowers cannot smile; this is a charm It is the color which love wears, and cheerfui- that even they cannot claim. ness and joy—these three. It is a light in the windows of the face, by which the heart signifies it is at home and waiting. A face that cannot smile is like a ‘bud that cannot blossom and dries up on the stalk. Laughter 15 day, and sobriety is night, and a smlic is the twilight. that hovers gently be- tween both—more bewitching than either—Henry Ward Beecher. —_—_++»—___ Overproduction is America’s chief industrial menace. oo Electricity is even now only in its infancy, t et BRN isn RE 2 ha A AERA AS bi in eB ates x 4 *, * a LY Sc R BEARD AEN A ANS at hesitate ‘ Bea RR mae. August 21, 1929 MICHIGAN TRADESMAN 31 Analyses Applicable Everywhere To Any Store. (Continued from page 20) of these correspondents, they are really unusually efficient merchandisers. For many years they have been consistent and intelligent advertisers, so I al- most feel that to write what I now write is superfluous. Advertising and sales should always be centered on the main thought of raising the average grade of sales. Another effective way to do this is al- ways to quote all prices from the top down. Do not say “30c, 55c and 90c.” Say ‘90c, 55c, and we also have one at 30c,” letting the voice fall and en- thusiasm wane as you drop the quota- tion downward. This may seem like a little thing, but it is a most potent sales force. It is additionally potent because as vei so few merchants are on to it. Let yours be a forward-looking, progres- sive store in this respect. Take pains to quote prices that way yourselves al- ways. Hold meetings to drill your clerks the same way. Show them and tell them constantly. Carry the scheme through every department. If you follow out this plan you will be gratified to find a steadily increas- ing proportion of your sale running into the finer, more profitable lines. I hope these few halting suggestions may help and I assure you that I shall be fully rewarded if they do. Paul Findlay. —_+-->___ Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Aug. 6. On this day was held the first meeing of creditors in the matter of Clarence Finstrom, ind.- vidually and as Finstrom Bros. and also as Finstrom Motor Sales, Bankrupt No. 3845. The bankrupt was present in per- son and represented by attorney W. H Yearnd. Creditors were present in per- son and represented by Corwin, Norcross & Cook, attorneys and by G. R. Credit Men’s Association. Claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. Aug. 6. On this day was held the first meeting of creditors in the matter of George W. Fox, Bankrupt No. 3851. The bankrupt was present in person and represented by attorney C. G. Turner. No creditors were present or represented. One claim was proved and allowed. No trustee was appointed. The bankru t was sworn and examined without a re- porter. The first meeting then adjourned without date, and the case has’ been closed and returned to the district court, as a case w thout assets. On this day also was held the first meeting of creditors in the matter of Fred A. Towner, Bankrupt No. 8842. The bankrupt was present in person and represented by attorney Willard J. Tur- ner. No creditors were present or rep- resented. Claims were filed. The bank- rupt was sworn and examined without a reporter. Cc. W. Moore, of Belmont, was appointed trustee, and his bond placed at $100. The first meeting then adjourned without date. On this day also was held the first meeting of credtors in the matter of Charles F.. Reide and Fred T. Brock- haus, individually and as copartners as lonia Baking Co., Bankrupt No. 3839. The bankrupts were present in person and represented by attorneys Eldred & Gemuend. Creditors were present by attorneys Watt & Colwell and by G. R. Credit Men’s Association. Claims were proved and allowed. The bankrupts were sworn and examined without a reporter. Shirley C. De Groot, of Grand Rap ds, was elected trustee, and his bond placed at $1,000. The first meeting then ad- journed without date. Aug. 6. On this day schedules, adjudi- vation and order of reference were filed in the matter of Fred Becker, Bankrupt No. 3871. Charles B. Blair appointed temporary receiver. Bankrupt’s occupa- tion is that of merchant and baker. His attornevs are Rarden & Rarden, Green- ville. Assets are scheduled at $2,963 and labilities at $3,888.86. Chester C. Wool- ridge appointed custodian. First meeting of creditors will be called at an early date and note of same made herein, Cre litors are as follows: Greenville State Bank, Greenville $375.00 Cnarles L. Hecox, Greenville ~__~ 350.00 National Life Insur. Co., Cnicago 90.00 Grance Life Ins. Co., Lansing ____ 244.00 National Discount Corp., Grand R. 75.00 Armour & Co., Chicago oo . Fleischmann Co., Grand Rapids —- Switt) &.Co., Tansine 2c Ferris Coffee House, Grand Rapids Kalamazoo Paper Co., Kalamazoo 9.48 Supply Co., Grand Rapids _.___.__ 26.00 Voight Milling Co., Grand Rapids 598.61 Ralston Purina Co., Detrot —____- 9.63 Cc. B. Gallegher, Grand Rapids __ 90.00 Star Paper Co., Kalamazozo __.. 14.43 Becker Bros., Grand Rapids —___- W orden Grocer Co., Grand Rapids 17.00 Wolverine Spice Co., Grand Rapids 10.35 Badwin Ballas,. Lowell 20 12.00 Perkins Co., Grand Rapids _.____ 12.00 Alton Flour Mills, Mosely ooo 20.00 Michigan Produce Co., Carson City 5.00 Otsego Wax Paper Co., Otsego __ 169.00 Joseph Church, Greenville aI 9.40 Tower Iron Works, Greenville __-. 17.80 EK. A. Kemp & Son, Greenv lle —_ 97.95 Montcalm Creamry Co., Greenville 105.11 Independent Press, Greenville ~~ 47.45 Wm. Bradley’s Son, Greenville __ 74.30 Reliable Hardware Co., Greenville 40.13 Central Market, Greenville ______ d3 Grow Vulecanizing Shop, Greenville 11.97 Bread J. Cole, Greenville _... _..__—s—«@ 9.80 Greenville Gas CGo., Greenville _. 10.00 Albert F. Johnson, Greenville — 305.25 Martin V. Cook, Greenville — 10.00 A. D. Vining, Greenville GO 06 BS. R. Metaear 0 3860.00 Antonio Olivero i 60.00 Aug. 6. cation and order of reference were filed in the matter of E. F. Mulligan, Bankrupt No. 3866. Charles B. Blair was appointed temporary receiver. The bankrupt’s busi- ness is restaurant keeper and_ printer. His attorney is A. A. Ke ser, Ludington. Assets are scheduled at $1,306 and liabil- ities at $2,831.61. Letter has been writ- ten asking for funds as indemnity for expenses and as soon as this is deposited, meeting of creditors will be called. Cred- itors are as follows: City (of Thudington == Ss 4 00 A. W. Hamel, Ludington ____ 57-6) Dursma & Hollinger, Ludington 35.00 Rudolph Kraft, Ludington _____ 300.00 Louis Elissohn, Ludington Jo bes. 00 J. G. Ackersville Co., Ludington 1,860.00 Aug. 6. On this day schedules, adjudi- cation and order of reference were filed in the matter of Edward Surdick, Bank- rupt No. 8867. Bankrupt is a laborer and his attorney is Clair S. Beebe, Kalama- zoo. Assets are scheduled at $100 and’ liabilities at $996.70. First meeting will be called at an early date and note of same made herein. Aug. 6. On this day schedules, adjudi- cation and order ot reference were filed in the matter of Lewis H. B.ce, Bank- rupt No. 3868. The bankrupt is a laborec and is represented by Watt & Colweil, Ionia. Assets are scheduled at $250 and liabilities at $826.05. Letter was writc.u asking for funds as indemnity for ex- penses and as soon as this is deposited, meet.ng of creditors will be calted. Aug. 6. On this day schedules, adjudi- cation and order of reference were filed in the matte of Reinhardt P. Ritz, Bank- rupt No. 3869. The bankrupt is a laborer and is represented by John G. Anderson, Muskegon. Assets are scheduled at $260 and liabilities at $224.25. Letter has been written for funds as indemnity for ex- penses and as soon as this .s deposited, meeting of creditors will be called. Aug. 6. On this day schedules, adjudi- cation and order or reference were filed in the matter of Harry A. Smallidge, Bankrupt No. 3870. The bankrupt is a farm laborer and is’ represented by George H. Bookwalter, Benton Harbor. Assets are scheduled at $559.19 and lia- bilities at $3,084.22. Letter has been written for funds as indemnity for ex- penses and as soon as this is deposited, meeting of creditors will be called. Aug. 5. On this day was held the first meeting of creditors in the matter of Kenneth F. Tubbs, Bankrupt No. 3853. time the bankrupt was present in per- ing was adjourned to Aug. 6. At that There were no appearances and the meet- son and represented by attorney Lucien F. Sweet. No creditors were present or represented. No cla.ms were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined with- out a reporter. The bankrupt was ordered to pay the filing fee on or before Oct. 15. Upon receipt of the filing fee the case will be closed and returned to the district court, as a case without assets. The first meeting, as adjourned, adjourn- ed without date. In the matter ot Red Mallett Walker, bankrupt No. $454, the trustee has tiled his final report and account, and a final meeting of creditors was held June 7. The bankrupt was not present or repre- sented. The trustee was present and represented by attorney J. M. Harris. No creditors were present or represented, Claims were proved and allowed. The trustee’s final report and account was approved and allowed. An order was made for the payment of expenses of administration and for the declaration and payment of a first and final dividend to creditors of 8.19 per cent. No objec- tions were made to the discharge of the bankrupt. The final meeting then ad- journed without date, and the case will be closed and returned to the district court, in due course. In the matter of Westlund Lumber Co . Jankrunt No. 3458, the trustee has filed h's final report and account, and a final meeting of creditors was held June 10. he bankrupt was not present or repre- sented. The trustee was present in per- son. Two creditors were present. Claims were proved and allowed. The trustee's final report and account was considered and approved and allowed. An order w: made for the payment of expenses of administration, and a first and tinal div dend to creditors of 17.73 per cent. No objections were made to the dischare« of the bankrupt. The final meeting the» adjourned without date. The case w.l! be closed and returned to the distri court, in due course. Aug. 12. On this day was held the ad- journed first meeting of creditors in th matter of Roy Gilbert, Bankrupt No. 3827 The bankrupt was not present or repre- sented. The creditors were not present or represented. No trustee was ap- pointed. The adjourned first meetine then adjourned without date, and the case has been closed and returned to tl district court. as a case without asset In the matter of George W. Cart- wright, Bankrupt No. 3806, the truste has filed his return showing that ti are no assets in said estate over and above exemptions and liens, and the car <¢ has been closed and returned to the dis- trict court, as a case without assets. Aug. 13. On this day was held the first meeting of creditors in the matte of Charles J. Roguszka and Joseph Ro- guszka, doing business as Quality Woo Turmine Co.. Bankrupt No. 3836. The bankrupt partnership was. present b, Charles J. Roguszka and represented by attorney Roman F. Glocheski. Creditor: were present in person and represent: | by Grand Rapids Credit Men's Associa- tion. Claims were proved and allowed. The bankrupt was sworn and examined without a reporter. Shirley C. De Groot - of Grand Rapids. was appointed truste: and his bond placed at $100. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Milo Heath, Bankrupt No. 3855. The bankrupt was present in person and rep- resented by attorneys Rodgers & Dunn No claims were proved and allowed. One creditor was present in person. No trus- tee was appointed. The bankrupt was sworn and examined without a reportei The first meeting then adjourned with- out date, and the case has been c¢lo-e and returned to the district court as ; case without assets. —-——--~2..?._ 2 —___—_ Orders at Cost Refused. There is an increasing disposition on the part of manufacturers to resist proposals made to them by retailers in which the stores offer a large amount of business but ask it be taken at cost, according to views expressed recently. The retailers’ argument is that accept- ance of the business offered will cut down overhead on other orders. In some cases the retailer cites figures purporting to show what the manufac- turer’s overhead is. ‘ In an instance related recently a lo- cal furniture manufacturer turned down $250,000 worth of business of this type. said: In his refusal the manufacturer “T am entitled to at least $1.05 for merchandise costing me a dollar to produce. You say this business will cut down overhead on other orders. I don’t need any one to figure my overhead for me. Should I ever do so I will hire your buyer and pay him a salary commensurate with his ability to function properly. nS New Washable Gloves Offered. Something new in American-made leather gloves has been brought out for fall and winter wear in the shape of washable deerskin. The gloves are made of genuine deerskin, which has been tanned by a process that makes it washable without resultant rough- ness or hardness. Even snow water hurt them. The leather is dip-dyed, which makes and perspiration do not it fast color and impervious to crock- ing or dusting, and neither exposure to the weather nor frequent washing is said to fade it. Slate, sand, ash, cream and white are the shades in which the gloves are offered. Medium and heavyweights are available in all the popular styles, A Capable Clock. A clock that tells, the time all over the world was re- simultaneously, cently installed in the new subway station at Picadilly Circus, London. Originally it had been planned to in- stall separate clocks for each country using different time. This new time- piece is in the form of a map of the world with a band moving from East to West along the equator. On the band are marked the various hours. Tt Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich. Phone Federal 1944. ee Business Wants Department Advertisements Inserted under this head for five cents a word the first insertion and four cents a word fer each subse- quent continuous insertion. [tf set In capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. WANTED—Expyatienced ready-to-wear salesman, for Michigan territory, to sell our popular line of ladies’ afternoon frocks and aprons. Strictly comm. Rich- ardson Garment Co., Kalamazoo, oop To Exchange Income property and eash for stock of shoes, clothing, or gen- eral stock. Address No. 1385, c/o Mich- igan Tradesman. : 135 FOR SALE—Jorgensen’s hotel and cafe, centrally located. Excellent business place for right partv John L. Jorgen- sen, Jorgensen Hotel, Cadillac, Mich. 136 OLD ESTABLISHED DRY GOODS STORE FOR SALE On account of pressing outside business, I offer my stock an] fixtures for sale. Both will inventory $15,000, but can he reduced to $10,090 if necessary. This business has been established many years and is in prosperous condition. Wiuil rent store at reas ] figure. Samuel Syringe Lake. teh. a FOR SALE—Good business, from Detroit. on beautiful lake. General stock, groceries, meats. dry goods, gent’s furnishings, shoes, and rubber goods. Gas. ice cream, soft drinks. J. R. Brown, Watled Lake. Mich. 135 FOR SALE--Strictly private lake farm: lake is “e>n with hard shores. Land is h gh, rolling. and scenic. Bessie Graham, owrer. KF FEF. D. Laneer. Mich. 139 For Sale—RESTAURANT and confec- tionery. lil health reason for selling. Terms. D. J. Meinnis. 311 Main St... Midland, Mich. 140 For Sale—-The only implement business in town. lI HH. contract. 1928 sales $35,000. Rent $25 per month. Good town, good school and churches. $5.000 will handle. For information write Hugh Anderson, Anderson Implement Co., Deer Trail. Colorado. 141 For Sale—Meat market in Battle Creek, now doing GOOD business. Mechanically equipped, including electrical refrigera- tion. Reason for selling. death of owner Address No. 122, c/o Michigan Trades man. 122 For Sale — Solid oak tables, desks chairs and other office equipment. Used only a few months in office of a local broker. Cheap for cash. On display at our office. Tradesman Comnanvy. CASH FOR MERCHANDISE Will Buy Stocks or Parts of Stocks 0% Merchandise, of Groceries, Dry Goods, Shoes, Rubbers. Furniture, etc. N DO. GOVER. Mt. Pleasant. Mich. I OFFER CASH! For Retail Stores—Stocks— Leases—all or Part. Telegraph—Write—Telephone L. LEVINSOHN SER eal BDC) ley te Ch ae PA had Established 1909 32 MICHIGAN TRADESMAN August 21, 1929 From the Metropolis. E. W. Glass, proprietor of three drug stores in this city, has purchased the fourth store owned by the late Joseph Mathes at 8201 Twelfth street. Glen Moss, formerly with the Hy- Pure organization. is manager of the new Glass store. Tom Baird. formerly with the ad- vertising department of the Detroit Steel Products Co., is now editor of the Big Rapids Pioneer. Joining with the Adcrafter. official Adcraft Club magazine, we, too, “hope Tom makes the Pioneer the best town daily in the State.” The Frank V. Martin Co., advertis- ing agency, formerly of 206 Grand River, E., has moved its offices to 1019 Fox theater building. Through an error in a report of an accident in this column, Fred H. Pa- yette. of the Payette Neckwear Co., was the name given instead of Fred H. Payette, who is a relative, but not connected with the neckwear company. Mr. Payette has entirely recovered from his injuries. L. G. Peed, general salesmanager of the DeSoto Motor Corporation, and other officials of the corporation, acted as hosts to the prize winning DeSoto Six salesmen who gathered in Detroit last week. A program of entertain- ment and instruction was given the men culminating in a banquet at the Detroit-Leland hotel. E. J. Schmidt, president of the Traugott-Schmidt & Sons Co., De- troit, furriers, last week was elected for the post of vice-president of the National Association of the Fur In- dustry by members of the 1929 con- vention committee. Mr. Schmidt has been active in the work of the local branch of the National Association and was instrumental in winning the 1929 convention of the Association for Late News Michigan this city. James Vernor, Jr., has been elected president of the Central Trust Co., succeeding U. Grant Race, who _ be- comes chairman of the board of direc- tors. Julius H. Moeller has been made executive vice-president. Mr. Vernor has been a member of the board of directors of the Central Trust Co. since its foundation. Mr. Vernor is kead of the company manufacturing Vernor’s ginger ale, at Woodward avenue and Woodbridge street. The annual outing of the employes of the Finsterwald’s Fintex Stores was held last Sunday at Tashmoo Park with more than 300 employes from the Detroit, Hartford, Conn., Toledo, and Providence, R. I., stores in attendance. Adolph and Miles Fin- sterwald arranged the affair. Carr Whipple has been appointed advertising manager of Kern’s depart- ment store, succeeding T. J. Twenty- man, who has moved to San Francis- co, Cal. Gerald Stedman, formerly with C. C. Winningham, Inc., advertising coun- sel. and Knott & Garlius. manufac- turers of health machines, has resign- ed and joined the Cramer-Krasseldt Co., advertising agency of Milwaukee. Dean S. Farley, formerly sales pro- motion manager of the Silent Auto- matic Corporation, has joined Pre- ferred Oil Burners, Inc., of Peoria, Ill, in a similar capacity. : The fourth annual dance for Frank & Seder’s department store employes was held last week. The affair at which more than 1,000 couples at- tended was held in the Spanish ball- room at Jefferson Beach, one of this city’s many attractive resort spots. Plans for the removal of the East- ern activities of the tire department of the United States Rubber Co. to Detroit have been announced by F. B. Davis, Jr., president and chairman of the board of directors of the company. The executive, sales and office staffs of the tire department will be mcved from New York to Detroit within the next few weeks. according to Mr. Davis’ announcement, to be followed later by the transfer here of the man- ufacturing operations now carried on at Hartford, Conn. Ultimately. sev- eral thousand employes will be added to the payroll in Detroit, Mr. Davis said. The United States Rubber Co. occupies the site of the old Morgan & Wright rubber plant. on the river front. Thirty years ago the company was the leading manufacturer of bi- cycle tires in the world. The United States Rubber Co. moved here from Chicago in 1906, when it became ap- parent that Detroit was to become the automobile center of the world. The many friends of Walter P. Ja- cobs will be pleased to hear of his promotion from assistant cashier to assistant vice-president of the Na- tional Bank of Commerce. Mr. Jacobs has made many friends throughout the State as a member of the Whole- sale Merchants Bureau of the Detroii Board of Commerce. He accompan- ied this body on many of its trade promotion trips throughout Michigan. Walter E. Miller, associated with the traffic department of the Graham- Paige Motors Corporation for the last fourteen years, has been appoint- ed traffic manager of the Graham- Paige body plant at Evansville. The opening last week of the new sales and service building of the E. H. Cook Motor Sales, 6666 Van Dyke avenue, Oakland-Pontiac dealers, has been announced by Harry A. Grubb, Detroit branch manager of the Oak- land Motor Car Co. The new store has a 40 foot frontage on Van Dyke avenue and consists of showrooms and offices. Mark B. Peck, vice-president of the National Bank of Commerce of this city, has resigned to become assist- ant vice-president of the Bank of America in New York City. Mr. Peck will take up his new duties in New York on Sept. 15. The Bank of Amer- ica is affiliated with the Bank of Italy and the Bank of America in California and other institutions through the Transamerica corporation controlled by A. Giannini interests. Kendall Morgan, owner of three restaurants conducted under the style of “Coffee Dan’s” has opened a tourth restaurant in the Olympia building at Grand River avenue. Charles A. Mason, at one time a member of the advertising firm of Batchelor, Mason & Brown, has be- come associated with the Harry Suf- frin stores. retailers of men’s cloth- ing, in the capacity of advertising man- ager. Mr. Mason’s headquarters are at the main store 1131 Shelby street. Charles E. Grenier, who is weil known in Detroit shoe circles through his having been associated with -As E. Burns & Co. in an executive ca- pacity for a number of years, has opened a retail shoe store in the David Stott building, at Griswold and State streets, under the name Grenier’s. His principal line in the new store 1s the Matrix shoe. After an association with the Bsok- Cadillac Hotel since its opening, William Hamilton, for the last year resident manager of the house, has resigned to accept the position of gen- eral manager of the entire chain of Schroeder Hotels, nine of which are in Wisconsin with headquarters 1a Milwaukee. Mr. Hamilton began his hotel work with the Waldorf-Astoria, and under George C. Boldt, and the famous maitre d’hotel, Oscar Tschirky, he acquired a comprehensive know!- edge of the business. Three new retail stores in the heart of industrial Detroit mark the next step in Sears, Roebuck and Co.’s ex- pansion program in this city. One new store will be in Highland Park, at 15933-15935 Woodward avenue, al- most directly across from the ford plant; another will be established at 10917 East Jefferson avenue, not far from the Chrysler plant; and the third is to be established at 12040 Joseph Campau avenue in Hamtramck. The stores will handle tires and tire ac- cessories, automobile supplies, sport- ing goods, radios, washing machines, and many other items of household James M. Golding. —_~+~-.____ The Measured Tread of Ordinary Men History frequently on the trembling of a leaf. The true destiny of empires is often concealed in events use. * turns which seem trivial and commonplace. Nations have crumbled, not alone by earthquakes. Sand, seeping away slow- ly, has caused many a proud structure to totter. And the quiet song of drip- ping water has worn away many a huge boulder. But we live in the age of the loud speaker. We read only in headlines. Children talk of millions as easily as their fathers talked of dollars. And vast armies of men are beginning to believe that the important thing is that which happens only with a thud and a roar. We have talked so much of “genius” and “master minds” that we have left little room for the steady, dependable, ordinary men, who go on each day looking after the fires of civilization. When Napoleon marshal’s baton rested in the knap- sack of every soldier of France, he was thinking, not of the blazing glory but of the steady, relentless power which comes from the measured tread of ordinary declared that a of sensational heroism, men. There was a time in our country when young men marched out to met life with definite fundamentals. Suc- cess rested on a high mountain top toward which one climbed slowly and It was out of the disci- pline, the training, the knowledge and strength he acquired in that climb, that he knew his turn would some day come. laboriously. But to-day with billion-dollar merg- with flash- ing tales telling of millions made by men without work—young men look with suspicion on the old rules. “Short cuts to fame and fortune’ is the new ers screaming in headlines quackery, come to woo the workers in the fields of commerce. But before these young men buy the bright new package it is well for them to ponder on some of the inexorable laws of life. The great runner is not always the man who hurls his body forward with a violent pace under the glistening sun. Many a record has been shattered by the man who set his pace and held it. The record-break- ing flights across filled with courage. But the quiet, day by day steady fly- ing in storm, rain and sleet, will be the real groundwork for travel by air. ocean wastes are inspiration and The champion is not the man we see in action on the night of ‘his flour- ishing victory. Inside of him is the real man, born out of the unseen years which went before, in the steady, silent training, in the hardening and disci- pline, which prepared him for his vic- tory. The work of the world is done, no: by flashing genius but by millions of Out of their performance, out of their dependability, is the real heroism and romance of Life written. average every-day men. It is time to turn from the head- lines. It is time to remember that long after many a star has exploded, the steady plodder comes home with the order. It is time to turn from the blare and trumpet of colossal deals and remember again the importance of every-day average men. In their hands is the future of the world and from their ranks will its true leaders come.—The Shaft. —».—e__ Recent Mercantile Changes in Ohio. Athens—C. C. Van Dyke has opened the State meat market at 1 West State street. Buescher will open a meat market at 3717 Payne avenue. Cleveland — August Cleveland—Laub Brothers will move their meat market to 3361 East 140th street. Portsmouth — J. W. Winter has opened a meat market at 748 Sixth street. Tiffin—John prietor of the grocery and meat mar- .E Duffy is sole pro- ket which was formerly owned by Duffy & Saukey, Mr. Duffy having purchased the interest of his partner. Uhrichsville—J. B. Maurer & Sons are reported to have discontinued their grocery and meat business here. ——_+->—____ Morrice—The Morrice State Bank, successor to a private bank owned by A. L. ‘Beard, will open next month with a capital stock of $20,800. Smith-Winchester Company Jobbers of Shelf and Heavy Hardware Jackson, Mich., Aug. 17, 1929. Michigan Tradesman, Grand Rapids. Gentlemen: The writer was interested a few days ago to receive notice that Montgomery Ward & Co. were going to pay the postage and the freight. Yesterday the writer received a new M. W. & Co. catalogue and on the front page it says, “We pay the freight.” I am going to make two comparisons to show conclusively “who pays the freight.” The previous issue of the catalogue had 8D nails priced at $3.35 per keg. The new catalogue just received prices 8D nails at $3.90 per keg. Another item is barbed wire. The previous catalogue price for an 80 rod spool of 1214 gauge 4 point wire was $3.20. The new price for the same is $3.47, with a price in zone No. 2 of $3.90. I have made a number of comparisons of prices in the two books and find that in most cases the freight has been added. Therefore, it looks to me as though the dear public was paying the freight just the same. C. J. Watts, Mer. Smith-Winchester Company. NETO K REX DNRDWK The Mill Mutuals Agency Lansing, Michigan Representing the Michigan Millers Mutual Fire Insurance Company (MICHIGAN’S LARGEST MUTUAL) and its associated companies COMBINED ASSETS OF GROUP $62,147,342.79 COMBINED SURPLUS OF GROUP $24,791,128.22 Fire Insurance—All Branches Tornado Automobile Plate Glass 20 to 40% SAVINGS MADE Since Organization ee mee. aes _