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THE WELCOME MAN

There’s a man in the world who is never turned down
Wherever he chances to stray,

He gets the glad hand in the populace town

Or out where the farmer makes hay.

He’s greeted with pleasure on deserts of sand

And deep in the aisles of the woods:

Wherever he goes there’s a welcoming hand, he’s
The man who delivers the goods.

The failures of life sit around and complain

The gods haven’t treated them right

They’ve lost their umbrellas whenever there’s rain
And they haven’t their lanterns at night.

Men tire of failures who fill with their sighs

The air of their own neighborhood,

There’s a man who’s greeted with love lighted eyes, he’s

One fellow is lazy and watches the clock

And waits for the whistle to blow

And one has a hammer with which he will knock
And one tells a story of woe.

And if one is requested to travel a mile

Will measure perches and roods,

But one does his stunt with a whistle and a smile, he’s
The man who delivers the goods.

One man is afraid that he will labor too hard,
The world is not yearning for such;

And one man is ever alert, on his guard,

Lest he put in a minute too much.

One has a grouch on, a temper that’s bad.

And one is a creature of moods

So it’s me for the joyous and rollicking lad, for
The man who delivers the goods.

 

era

Zz SS a ZO
GRAND RAPIDS, WEDNESDAY, AUGUST 28, 1929

 

 

 

 

 

 

 

 

7‘

Send for this

Window Display

Use KOSAK in

Your Own Store

A flyless grocery store suggests the thought that equal
care and cleanliness are observed in the selection and
storing of your stock. An atmosphere of sanitary clean-
liness throughout the store attracts and holds desir-
able customers.

To make the store flyless, spray with KOSAK. Its
great killing power, and the absence of offensive odor
make it especially valuable in the grocery or meat
market.

If foodstuffs are covered while spraying is done,
KOSAK may be used at any time without harming any
stock. No stain to paper, glass, or cloth. Positively will
not injure persons.

PRICES: 5-gallon can, including KOSAK
Improved Sprayer, $10.00; 1-gallon can,
without sprayer, $2.75.

) STANDARD OIL COMPANY (Indiana)
: 910 South Michigan Avenue, Chicago, I!linois

( one KOSAK Window Display.
/ one gallon can of KOSAK. ;
Please tell me why KOSAK offers the dealer a larger mar- i

Please send me

: gin of profit than other insecticides.
i Name = eee Se i
Address

City Boe Siste 8

8218

LOOK for the RED and BLUE CAN bearing the FIVE-LETTER WORD KOSAK

 

The above display is one link in the
chain of extensive advertising that will
increase your turnover on KOSAK.

It ties up with the thousands of
KOSAK poster boards, street car cards,
counter displays and other forms of
KOSAK advertising. It will direct cus-
tomers to your store.

If you do not already stock KOSAK,
send for our liberal dealer offer. It
enables you to supply your customers
with a superior fly spray while making
a greater profit on each turnover than
is possible on any similar product.
Write or wire to

Standard Oil Company (Indiana) Chicago

a a aS

 

 

 

>

 

 

 

 

a

 

 

 

 

ADESMAN

 

 

GRAND RAPIDS, WEDNESDAY, AUGUST 28, 1929

Number 2397

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

DEVOTED TO the best interests of business men,

 

 

 

SUBSCRIPTION RATES areas follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

 

JAMES M. GOLDING
Detroit Representative
409 Jefferson, E.

 

 

Group Banking Comes To Grand
Rapids.

Local financial circles were some-
what disturbed last week by the at-
tempt of the Guardian-Detroit Group,
Inc-, to obtain a controlling interest
of the Old Kent Bank by an exchange
of stock which would enable stock-
holders of the local bank to realize
about $140 per share (par $20) for
their holdings. Instead of the over-
tures being made direct, they were
conducted through a third party who
happened to be a large holder of stock
in the local bank. Although the pro-
posed purchasers made it very plain
that there was no intention on their
part to displace the present officers
and directors of the Old Kent, the
method of approach and the propor-
tion of the stock it was proposed to
acquire did not strike the officers of
the Kent Bank with sufficient favor
to justify them in entertaining the
overtures and the proposal was quiet-
ly but firmly declined.

As soon as this action was made
known the officers of the First Na-
tional Bank of Detroit came forward
with an offer of $150 per share in cash
for 15 per cent. of the capital stock
of the Old Kent. This proposition was
accompanied by the statement that no
representation on the board would be
expected; that the proposed arrange-
ment contemplated nothing more than
a close alliance for mutual understand-
ing and good will. Such an arrange-
ment had already been consummated
with the Hackley National Bank of
Muskegon and the Bank of Saginaw.
This offer was also given careful con-
sideration and was accepted by the
officers in behalf of those stockholders
who wished to avail themselves of an
opportunity to realize on a small por-
tion of their holdings. No coercion
was used in consummating the trans-
action. Each stockholder was person-
ally informed of the opportunity to
dispose of some of his holdings, but
no effort was made to assist him in
reaching a conclusion in the matter.

He could sell or retain his stock with-
out prejudice. The transaction was
conducted quietly and, apparently, to
the satisfaction of all concerned. The
first transfer check was handed Joseph
Brewer, who received $750,000 for
5,000 shares of the Old Kent stock.
It is understood the stock was owned
jointly by himself and Mr. Waters.
When the Guaranty Group failed to
interest the Old Kent Bank in their
undertaking they turned their atten-
tion to the Grand Rapids National
Bank and started brokers on an active
and aggressive buying campaign. This
very naturally had a bullish effect on
the stockholders, who saw the market
price of their holdings advance about
$200 per share inside of two days.
How much stock the brokers succeed-
ed in obtaining the Tradesman has no
means of estimating. The Union-
Commerce organization also made
strenuous overtures to obtain a com-
manding interest in the stock of the
same bank. Pending the return of
President Waters from Europe, the
future attitude of his bank is apparent-
ly in statu quo. From the fact that
Mr. Waters is a close personal friend
of Mr. Frank W. Blair, chief factotum
of the Union Trust Co., it is assumed
by those who are familiar with the
situation that he will look with favor
on an alliance with the organization
of which the Union Trust Co. is a

part.
—___ +--+

Four Inch Addition To Women’s
Skirts.

With longer dresses already here,
some Parisian and American stylists
see the beginning of the end of the
“all-flapper mode.” Dressmakers in
Paris are planning to put forth dis-
tinct styles for the “perfect thirty-
eights” as well as for the very slen-
der which for the last few years has
been the only type to which fashion
has catered.

“Tt is still fashionable to be slender
and tall,” says Miss Mildred Harbeck,
stylist in the cotton industry who has
recently returned from Paris. “The
French dressmakers are making a very
definite effort to put forth two dis-
tinct styles, one for the flapper and
another for the type of women whose
proportions, while more ample, are
more normal.

“This will be difficult because every
one wants to be a ‘flapper’,” Miss Har-
beck continues in the monthly report
of the Style Advisory Board of the
National Association of Cotton Man-
ufacturers. Yet with the skirts four
inches below the knee for daytime,
trailing effects for evening and definite
styles for thos who shun the diets the
reign of the “undernourished” is near
the end in the opinion of some of the
stylists. Cotton manufacturers esti-
mate that the additional four inches

on the new longer dresses will add at
least 3,000,000 or 4,000,000 yards to the
sales of American mills.

“The general silhouette is definitely
changed from straight-line skirts to
flares, except for sports clothes,” Miss
Harbeck reports. “The jacket suit 1s
growing in importance every day and
this means the return to those fine,
frilly blouses in dimity, fine piques or
handkerchief materials. White will be
smart but it is the newest thing to
have the waist in a contrasting effect.

“Tweeds are more popular than ever
with an indication that weaves are
going to be more novel in other fab-
rics. Plaids are being shown enough
to ensure ginghams a place in the sun
again next season and the tendency, it
appears, will be toward larger plaids
another year. Printed lawns, dimities,
voiles and other combed yarn fabrics
have great possibilities for afternoon
wear.

“Startling contrasts are among the
color schemes for fall. There is a
hunter’s green with a brilliant bluish
tinge, a soft, pinky red and a new
The browns include co-
tobacco.

royal blue.

coa, reddish chocolate and

There will also be a lot of old-fash-

ioned plum and violet.

“Hats are being turned off the face
and this is because of the flared skirts
as the mushroom effects are not as
good with this type of dress. Belts
are being used a great deal, one often
sees leather ones on dressy evening
gowns. Pocketbooks and scarfs and
belts are made to match of gay ma-
terials, the brighter and gayer the bet-
ter.”

Late Business Changes in Indiana.

Bloomfield—John Flynn has sold
his grocery and meat market to John
Keys.

Bloomfield—William H. Radcliff &
Sons have purchased the Star Grocery
and Meat Market from Charles Cox.

Columbus—Ricketts & Miller have
sold their Washington meat market at
637 Washington street to Fred Ad-
dison.

Goodland—George G. Buck has sold
his grocery-market to Earl Simmons.

Indianapolis—Joe Brodey’s delica-
tessen has been opened .at 820 South
Meridian street.

Kentland—Lloyd Ford and W. Les-
lie Strole have taken over the meat
market of Mr. Sharp.

Symour—The Osborn Packing Co.
has discontinued its meat business at
111 West Second street.

Wilkinson—Chas. Gates has pur-
chased the grocery stock and meat
market of Herman Cook.

Winchester—The Winchester Pack-
ing Co., located North of this city on
the Deerfield Road, will enlarges its
plant to double its present size. It ex-

 

pects to slaughter about forty head of
cattle and 150 hogs per week and ship
A Govern-
ment inspector will be on the job.

Wyatt—The -Wyatt
has been organized here by C. V. Hail
& Joseph Bendit.

Terre Haute—W. Ed.
1209 Wabash
and expanding his hardware store.

Zionsville—C. C.
taken over the business of H. E. Hill

meats into other states.

Hardware Co.

Armstrong,
avenue, is remodeling

Ryan & Son has

Hardware Co.
Should Watch Shoe Sizes.

Much of the trouble which shoe re-
tailers and managers of shoe depart-
ments in large stores are having in
making a profit in women’s footwear
could be avoided if more care were
taken to prevent accumulation of “end
sizes.” Loss on one pair of that type
is likely to offset profits on a_ half-
dozen pairs sold at the present narrow
net margin on which the retail shoe
business is being done.

The problem of checking “end size’
losses is especially hard for shoe de-
partments because of the need of car-
rying a wide assortment of sizes to
meet the demands of customers. The
shifting type of their trade makes it
difficult not to get caught with cer-
tain extreme widths and lengths. The
specialty shoe store, particularly the
“neighborhood” shop, has the advan-
tage in this respect. Its trade is more
stable and the retailer is more able to
estimate correctly the need of stock-
ing unusual sizes. -

The cure was said to lie in keeping
a record showing the number of each
size and width sold, basing it on 4-B.
This will indicate definitely the num-
ber of pairs of each “end size’ sold
in comparison with the sale of the
basic standard size. Once well estab-
lished, such a record will prevent dis-
proportionate purchases.

———_—_»> 2.
Hothouse Versus Farm.

Is the greenhouse going to take the
place of the farm as the main source
future vegetable
This might be inferred from
remarks by the president of the Vege-
table Growers Association of America.
According to this authority, the human
race need not worry. for a while at
least, about the earth’s capacity to pro-
vide food, for if the farms give out,
if weather is unfavorable to crops, all

of our supply of

foods?

the producer need do is build hoi-
Then by artificially regulated
heat and light, the sterilization of
soils to kill off insect enemies and the
stabilizatiin of labcr the producer of
vegetables ean assure the public of an
unfailing supply. This intensive in-
dustrialization of food production is in
line with certain scientific dreams.

houses:

—— o-oo
Profits are to be found by research.

 

 

2

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion.

Blankets that are not composed
wholly of wool, but were made in part
of a material other than wool, were
advertised by a blanket manufactur-
ing corporation with labels containing
the words “Fine Wool” or “Wool.”
The company signed a stipulation with
the Federal Trade Commission agree-
ing to discontinue misrepresentation
of its blankets in this manner.
manufacturing  all-
steel to the trade as
“Alligator Shears” for the cutting of
scrap iron, signed a stipulation that
its products contained special exclu-
sive features not to be found in the
shears of competitors, when such was
not the truth.

Among the representations were the
following:

That all castings are massive in de-
sign and strongly reinforced at points
subject to greatest strain—scientifical-
ly designed. That castings will not
spring or bend.

That all shafts and gears are large
and well proportioned—gear ratio
greater than in most shears—shafts
larger and require less power to oper-
ate to capacity.

That all main bearings, including
King Pin and Pitman Pin are Phos-
phor Bronze Bushed with large bear-
ing surface, making for easy replace-
ment, eliminating unnecessary wear on
shear parts proper.

That shears are double geared and
made of all-steel throughout.

That figuring capacity for capacity,
these shears are heavier than any
competing machines on the market—
and, after all, the backbone of any
shear is its weight.

That all shears are fitted with ale-
mite high pressure lubrication at all
wearing points. .

The company agreed also to cease
and desist from orally representing or
circulating advertising matter in which
it represented that one or more of the
foregoing special features are peculiar
only to the company’s product, or un-
til such time as the aforesaid features
are exclusive or peculiar to the prod-
uct of the company and are not in-
cluded in the products of competitors.

A corporation
shears known

 

Although it did not own, operate or
control a mill or factory wherein were
manufactured products sold by it in
interstate commerce, a corporation
selling and distributing flannels, can-
vasses, sheetings, drills and similar
commodities used the words “mills”
as part of its corporate name on sta-
tionery.

The company signed a stipulation
with the Federal Trade Commission
agreeing to discontinue these mislead-
ing uses of the word “mills.”

 

Pins designated “Silk Pins” for
years have been universally known as
pins made of brass wire which may or
may not be plated with nickel, and
which will not rust when subjected to
dampness, which is considered an ad-

MICHIGAN TRADESMAN

vantage over iron or steel pins. A
corporation importing novelties, in-
cluding pins from Germany to the
United States, caused pins so import-
ed and sold in the United States to be
labeled “Silk Pins.” The fact was,
these pins were not manufactured of
brass, but rather of a metal other than
brass so that it could not be accurately
designated by the words “Silk Pins.”
The company signed a stipulation
agreement with the Federal Trade
Commission to cease and desist from
this form of misrepresentation. An-
other stipulation containing the same
provisions was entered into betweea
the Federal Trade Commission and
co-partners engaged in the sale and
distribution of novelties and _ pins.

—_——2o a
Analysis of the Great Influence of
John Wanamaker.

The power and influence of John
Wanamaker as a pioneer in depart-
ment store advertising was outlined in
an address made to delegates attend-
ing the International Advertising As-
sociation by Joseph H. Appel, execu-
tive head of the New York store. and
for many years director of publicity
of both Wanamaker stores.

The late ‘Merchant Prince’s” con-
tributions to the art of advertising
might be summed up under four head-
ings, Mr. Appel declared, and they
are:

John Wanamaker showed the way
to make business articulate so that
it could establish confidence and good
will between buyer and seller, con-
sumer and producer.

John Wanamaker’s example showed
to manufacturers the use of advertis-
ing in effecting distribution,
which demanded enormous mass _ pro-
duction, with accompanying high
wages, efficiency in manufacture and
the great material prosperity of the
United States.

The advertising by other stores and
by manufacturers which followed when
John Wanamaker “showed the way”
resulted in the enormous volume of
advertising that makes possible Amer-
ica’s great newspaper and magazines,
whose income is derived more than
two-thirds from advertising and less
than one-third from paid. circulation.

John Wanamaker showed the way

through advertising to give storekeep-
ing and business a personality; during
the decade between 1912 and 1922 he
wrote 5000 business editorials—‘these
little pieces in the corner,” he called
them, which are still being published
over his signature in Wanamaker ad-
vertising and being read with inter-
est by the public.
: “It was this money-back origination
of John Wanamaker that really estab-
lished one price in American store-
keeping.” Mr. Appel continued. “If
goods could be returned prices had
to be fixed. and they had to be the
lowest possible pricee—or the mer-
chant would be swamped with returned
goods.

“From the first, Wanamaker sought
not only to make volume but to build
volume into a growing business by es-
tablishing confidence—to have people
come back and buy again. In 1868 he
said to his salesmen: ‘What we adver-

mass

tise we must do. Tell the customer
the exact quality of the goods, if he
does not know it. And don’t let him
be satisfied with a poor fit or with a
style that is manifestly unbecoming.
Don’t you see that his women folk
will make him dissatisfied? Then he
won’t come back. Why am I advertis-
ing?’ And not trusting even his own
salesmen, still steeped in the old ways
of doing business, to tell the facts, he
ticketed his merchandise, first, second
or third quality, marking goods sec-
onds if they were imperfect.

“In 1873 he wrote and published this
classic in advertising, a classic because
in simple, plain language he states the
basis of all advertising—confidence and
good will:

People often wonder how it is that
Wanamaker & Brown (the firm name
of John Wanamaker’s first store) do
so much business when other houses

are dull. There is nothing strange
about it.

1. We advertise what we have for
sale.

2. We have for sale what we ad-
vertise.

3. The people come and see that
it is so.

4. The people buy our clothing be-
cause they are pleased with the guar-
antee we make.

5. The people are satisfied that they
get full value for the money they leave
with us and they come again and send
their friends.

John Wanamaker’s advertising lan-
guage from the earliest days was al-
ways human, frank, straight to the
point. “Talk things over with the
people,” he would say, “take them
wholly and sincerely into your con-
fidence, tell the facts—and business
will come, if your merchandise and
service warrant it.”

———_. 22> ___
Home Owned Stores Report From
Jackson.

The membership payments did not
go to fifty as I expected, but since last
Friday twelve dues for the coming
year were received. With the next
Bulletin we will have a list compiled
of the membership paid up to August
30, so if you want your name on that
list send in your dues this coming
week.

New member this week—Prestler
Roofing & Shingle Co., 300 East Pearl
street. Fourteen years in business in
Jackson.

Through the courtesy of William
Risheill, who was chairman for the
noon luncheon of the Conopus Club
last Tuesday, a talk on the Home
Owned Stores Association activities
was given by your secretary. This is
the way to put your problems before
the public and if more of our members
would interest themselves in suggest-
ing to various organizations the idea,
I will be more than pleased to fill in
at any time and tell the story, of your
Association.

Along this same line I want to in-
form you that this fall and winter it is
planned, at the’suggestion of the board
of directors, that every labor organiza-
tion be given a talk. This goes alonz
with the past work which will be con-
tinued, ‘and as soon as the vacation

 

August 28, 1929

period is over the different clubs will
be approached and talks given to them.

The following are extracts from the
report of W. B. Margerum, chairman
of the board of directors, National Re-
tail Meat Dealers’ Association, at the
convention held in Detroit:

‘We in this Nation are reaching a
high point of monopoly and high
finance which the little merchant
should oppose. Unless something is
done to stop it, this will in time be a
nation of gigantic mergers even to the
control of the press. What we need
is a study of methods of other nations
that have for hundreds of years sur-
vived freedom in business and prevent-
ed the accumulation of the wealth of
the nation in the hands of a few. :

We know the profits in retail distri-
bution are not handsome and large:
we question whether gigantic corpora-
tions can distribute as economically all
things being considered. A _ recent
study by one of our universities show-
ed that a large corporation that had
all the advantages of buying power.
capital and administration undersold
the individual by only 2 per cent.

The saving to the individual con-
sumer on each sale is infinitesimal
when compared to that which it may
destroy; that of far greater value, the
freedom of action for our youth which
develops initiative and destroys fear.

What a difference and what a great
change it would make. were all the
delegates to this convention, who to-
day enjoy freedom of speech and as-
sembly, made subservient to some
great corporation. The possibilities
are, there would be no convention of
this kind. All we ask is an equal
chance for all, which the little retailer
now does not have.

I think this statement is true and
that this feeling is becoming more evi-
dent as the chain stores increase. You
must realize that your help is needed
and we want your support in our ef-
forts to create better business condi-
tions for: Jackson merchants,

It is a noticeable fact, in my travel-
ing around to the various stores, that
much has been accomplished by the
individual merchant in the changes
made in store arrangement. Now the
merchant is a better merchant; let us
now make better customers. It will
work and is working. This last week
three merchants stated that the in-
crease in their business was remark-
able. This Association is doing every-
thing possible to keep Jackson business
good. James A. Andrews, Manager.

———22>__
Corporations Wound Up.

The following Michigan corporations
have recently filed notices of dissolu-
tion with the Secretary of State:

H. M. and R. Shoe Co., Detroit.
Glick-Freeman Co., Detroit.

Wool Parts Corp., Detroit.

Heckman Share, Inc., Detroit.

Mt. Clemens Department Store, Mt.

Clemens.

Savoy Bakeries, Inc., Detroit.

Dynamic Radio & Television Co.. De-
troit.

Marriott Flour Co., Detroit.

i, W. Kinnear, Inc., Detroit.

Maring Wire Co., Muskegon.

Green ‘Stores, Inc., Detroit.

Thomas Bros. & Co., Ltd., Detroit.

Realty Specialists, Inc., Detroit.

Trenton Lumber & Supply Co., Tren-
ton.

Mollere Warehouse Co., Grand Rapids.

Sebewaing Prospecting Co., Ltd., Se-
bewaing.

Milner Arcade Co., Flint.

Sundstrand ‘Oil Burner Co., Detroit.

Elsie Elevator Co., Elsie.

Tusch-Raymar Music House, Grand

Rapids.

Austin Investment Co., Muskegon,

 

 

 

August 28, 1929

MICHIGAN TRADESMAN 3

 

THE WAR ON THE MOSQUITO.

 

Natural Foes of the Pest Are
Employed.

Throughout the United States health
officials, armed with the most modern
appliances, are conducting a wide and
varied campaign for the extinction of
the mosquito. Carefully laid plans
fostered and carried out by mosquito
elimination societies bring into play
poison gases, birds, fish, oils, acids and
powders. According to one conserva-
tive estimate, the expenditure through-
out the country may reach $100,000,-
000 this year.

The campaigns are based on the
latest scientific research and the work
requires thousands of men. Swamps
and marshes are being drained and
oiled. A great deal of literature is be-
ing distributed, seeking to win the co-
operation of the households of the Na-
tion in disposing of refuse so as to
prevent the pests breeding. Radio
talks and motion pictures have also
been enlisted in furthering the work.

In New York the Health Depart-
ment is conducting a widespread cam-
paign against the pest. The tentative

use of the trench system here has re- *

sulted in the digging of more than 2,-
500,000 feet of ditches in the draining
of pools and swamps. The _ trench
system, when completed, is expected
to amount to about 650 miles. The
city has appropriated $100,000 for: the
use of the mosquito fighting army,
numbering hundreds of men. In
Queens alone more than 100 breeding
places have been removed.

Mosquito extermination — societies
and sanitary experts are devising new
methods of attack, bringing into play
some of the latest inventions. One of
the methods recently evolved has
proved simple, economical and yet
very effective. It involves the use of
a portable blower fan, similar to fans
used for ventilating homes and offices,
to spray a mixture of paris green and
powdered lime over swamps and lakes
where mosquito larvae are found. The
entire “dusting” outfit, including a
gasoline driven generator, may be in-
stalled in a rowboat with an outboard
motor. Only one man is needed to
accomplish the “dusting.” Sanitary
officials have used this method eco-
nomically in places where no other
method of larval control has been
found feasible. The nozzle velocity
of the blower is 1,500 cubic feet a
minute and moves forty-five cubic feet
of dust-laden air a minute. It retains
its effectiveness up to 525 feet.

Over very large tracts the airplane
is similarly used. While the airplane
reaches a wider area, the rowboat does
the work more thoroughly, it is said,
in plots up to 100 acres in extent. Re-
cently the success of airplane “dusting”
was demonstrated in Haiti and Nic-
aragua. Both these countries are con-
tinually fighting malaria because of
their mosquito-infested areas. Marine
Corps officials found that dusting
areas with strong mixtures of paris
green and lime has almost eliminated
the mosquito and greatly reduced the
number of malaria cases.

Science has also enlisted the mos-

quitos’ natural enemies. Birds, fish,
lizards, bats and frogs have been used,
together with other insects and plants,
in an effort to stem the breeding. The
greatest destroyer of the mosquito
larvae is the dragon fly, which feeds
on them. Bladderworts, plants that
live in the marshes, trap the larvae in
large numbers. The Azolla Carolin-
iana is another plant deadly to the
mosquito.

Several varieties of fish are used in
furthering the cause of the mosquito
fighters. The Gambusia, better known
as minnows, are great destroyers of
larvae. They have been known to eat
as much as fifty-six times their weight
in larvae in one hour. Gold fish and
pollywogs are others known as de-
stroyers of the mosquito’s offspring.

Even the lowly and despised bat
has been brought into the war. Ex-
periments showed that, when’ placed
in a mosquito-invested area, bats re-
stricted their diet to the pest. Ex-
aminations of the stomachs of bats
showed that they were capable of
eating nearly 1,000 mosquitos in a
single night.

The use of the cannibal, or French,
mosquito, while not widespread, has
also met with considerable success.
The cannibal feeds on the common
mosquito and has a great antipathy
for humans. Federal officials have
frowned on their use, however, fear-
ing that after the other mosquito is
exterminated the cannibal may lose
its present distaste for man.

A great deal of oil is used in dis-
infecting stagnant pools and marshes
where the mosquito lays her eggs.
Thousands of barrels of crude oil are
being sprayed over such places, much
of the work done by airplane.

—_+~+-___

Decline in Apple Crop Said to be
General.

Wells A. Sherman, specialist in

charge of the Fruit and Vegetable Di-
vision of the Department of Agricul-
ture, declares that the reduction in the
apple crop this year is evenly distribut-
ed over the country. The exceptions
are New England, Michigan and Vir-
ginia, which promise to have more ap-
ples than last year.

“There seem to be no more apples
in sight than the markets ought to
take at relatively good prices,” said
Mr. Sherman, “but there may be too
much speculation and the early winter
price may be set at too high a level.
The public may not buy freely and if
there is any considerable slowing down
of consumption, we shall have a sur-
plus which is likely to be sold with
heavy losses for somebody.”

Mr. Sherman said this appeared to
be a season when it is good policy to
sell at least half the crop for what it
will bring in the fall. He also warned
apple growers against planting more
trees, other than those needed for re-
placements. There are too many ap-
ples now, he said, when all sections
have good crops.

——_++.____
A crooked competitor isn’t the one

to worry about.
Seen
Front-wheel drives are coming to

the front.

 

Ve De

 

 

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4

MOVEMENTS OF MERCHANTS.

Burlington—Frank Reed will open
a grocery and meat market here.

Lake Odessa—J. R. Jordan has sold
his meat market to Frank Darling &
Son.

Homer—M. R. Mickle & Co. have
succeeded to Adams & Mickle, hard-
ware dealers.

Three Rivers—Roy Gleason has
opened a modern meat market at 604
Main street.

Wyandotte—The Roosevelt Meat
Market has been opened at Eureka and
Fifth streets. eo

Detroit — Bessie Suchotiuski has
opened the Sanitary Meat Market at
10332 12th street.

Detroit—Ben Zager has taken over
the meat market at 1032 Clay street
from Wm. Cohen.

Detroit—J. Golba sold his grocery
and meat market at 6003 Toledo ave-
nue to George Hamer.

Sault Ste. Marie—Maloney & Dow-
ney succeed Cornelius Downey in the
boot and shoe business.

Marshall—The Albion Pastry Co.
has been organized with an authorized
capital stock of $2,000. '

Muskegon—The Markle Cement &
Coal Co. has increased its capital stock
from $20,000 to $36,000.

Petersburg — The Lyons Lumber
Co., has increased its capital stock
from $20,000 to $125,000.

Saginaw — The Peoples Savings
Bank of Saginaw has increased its
capital stock from $100,000 to $200,000.

Detroit—The Everett-Taylor Co., at
21732 Grand River avenue, is the suc-
cessor to Jenks & Everett, hardware
dealers.

Detroit—Louis Kaufman, who is in
the meat business at 2293 Glynn court,
will erect a store building on Essex
avenue.

Manistique — Lauerman Bros., Co.,
of Marinette, Wis., have purchased the
boot and shoe stock of Neville &
Raredon. :

Sault Ste. Marie—The Soo Hard-
ware Co-, 300 Ashmun street, has in-
creased its capital stock from $66,830
to $85,000.

Brown City—G. J. Terry has pur-
chased the Muma meat market in this
city from Frank Hill, who has con-
ducted it for several years.

Detroit—The Paint & Wall Paper
Stores, Inc., 514 Shelby street, has
changed its name to the Arrow Paint
& Wall Paper Stores, Inc.

Detroit—Chas. Keeps is the proprie-
tor of the meat market at 1303 Michi-
gan avenue, having purchased same
from Chas. E. Moskovitz. ;

Ann Arbor—W. P. Purfield, 125
East Liberty street, is closing out his
stock of boots and shoes at special
sale and will retire from trade.

Flint—Publix Stores, Inc., 317 South
Saginaw street, dealer in women’s
wearing apparel, has increased its cap-
ital stock from $25,000 to $50,000.

Lansing—Edgar W. Glasgow, who
had been engaged in the dry goods
business here many years, is dead. He
had been in poor health several years.

Wayland—Ben James, who recently
purchased the Wayland Hotel, has
sold it to Joe Pierson, of Fennville

MICHIGAN TRADESMAN

and Chicago, who has taken posses-
sion.

Detroit—Harry Weitzman, who is
in the grocery and meat business at
321 West Lafayette boulevard, wil
erect a store building on South Fort
street.

Kalamazoo—J. Stanley Brothers has
engaged in the art. antiques, fine oil
paintings, etc., business 718 West
Michigan avenue, under the style of
the Michigan Shop.

Detroit—The Arrow Plumbing &
Heating Co., 1603 Gladstone avenue,
has been incorporated with an author-
ized capital stock of $1,000, $700 being
subscribed and paid in.

‘Paw Paw—The Paw Paw Ice &
Fuel Co. has sold its ice business to
Carl German. The company will con-
tinue its fuel business under the styl!e
of the Paw Paw Fuel Co.

‘Grand Rapids—An addition will be
constructed in a short time to the
sausage making factory building of
Herrud & Co. on Grandville avenue.
J. & G. Daverman have the plans.

Detroit—The York Credit Clothes
Shop, 1205 Griswold street, has been
incorporated with an authorized cap-
ital stock of $20,000, all of which has
been subscribed and $2,200 paid in in
cash.

Detroit—The Skrzycki Baking Co.,
5801 Grandy street, has been incor-
porated with an authorized capital
stock of 10,000 shares no par value,
$10,000 being subscribed and paid in
in cash.

Detroit—The Great Lakes Drug Co.,
3000 Union Trust building, has been
incorporated with an authorized cap-
ital stock of 1,000 shares at $20 a
share, $1,000 being subscribed and paid
in in cash.

Grand Rapids—Lehman’s, Inc., 223
Monroe avenue, has been incorporated
to deal in women’s wear, with an au-
thorized capital stock of $15,000, all
of which has been subscribed and paid
in in cash.

Detroit—The ‘Helberg Coal Co.,
2740 Putnam avenue, has been incor-
porated to deal in fuel, with an au-
thorized capital stock of $10,000, $7,-
200 of which has been subscribed and
$1,000 paid in in cash.

Detroit—The Lakeside Smoked Fish
Co., 1337 Winder street, has been in-
corporated to deal in fish at wholesale
and retail with an authorized capital
stock of $5,000, all of which has been
subscribed and paid in, $1,500 in cash
and $3,500 in property.

Norway—The Norway Farm Bu-
reau has been incorporated to deal in
farm supplies, implements and com-
modities at wholesale and retail with
an authorized capital stock of $10,000,
$2,090 of which has been subscribed
and paid in in cash.

Detroit—The Detroit Pipe & Sup-
ply Co., 1371 Gratiot avenue, has
merged its business into a stock com-
pany under the same style with an au-
thorized capital stock of $200,000,
$115,000 of which has been subscribed
and paid in in property.

Detroit—The Acme Drug Co., 3568
Second avenue, has been incorporated
to deal in drugs and drug sundries at
wholesale and retail with an authorized

capital stock of $10,000, all of which
has been subscribed and paid in, $3,000
in cash and $7,000 in property.

Detroit—The Hoover Linen Supply
Co., 3466 Penobscot building, has been
incorporated to engage in thé linen
rental service and laundry business
with an authorized’ capital stock of
$50,000, $10,000 of which has been
subscribed and paid in in cash. _

Middleville—M. E. Thompson has
sold his meat market here to Arthur
Genkes, of Byron Center. Thompson
had conducted a meat market here
twenty-three years. He has. no
definite plans for the future but ex-
pects to spend next winter in Florida.

Saginaw—James W. Myers, former-
ly engaged in trade at Gladwin, but
for several years engaged in the dry
goods, furnishing goods and_ shoe
business at 2706 South Washington
avenue, died in a Detroit hospital, Aug.
20. The funeral was held in this city
Aug. 22.

Lansing—Issuance of $35,000 worth
of stock, by the City Baking Co., has
been authorized by the Michigan Se-
curities Commission. The new com-
pany was recently incorporated with
William J. Burgess, president; and
Andrew A. Scott, Earl Brown and
Clare A. Lamoreauz, all of Lansing,
as stockholders.

Tecumseh—The Bidwell stock farm,
owned and operated until recently by
Herman Hanewald, has been sold by
Mr. Hanewald to the Ternes Coal &
Lumber Co., of Detroit, of which A.
P. Ternes is president and manager.
Their plans have not as yet been made
public. Mr. Hanewald has purchased
the meat market of O. A. Haarer, at
Manchester ,and will move his family
there.

Chesaning—The boards of directors
of both the Chesaning State Bank and
the First National bank have unani-
mously voted to consolidate the two
banks. Uniting the assets of both will
result in a bank of $70,000 capital and
surplus several thousand in a reserve
fund, deposits of over $1,800,000 and
total resources of over $2,000,000, mak-
ing the Chesaning State Bank the
largest and strongest bank in this sec-
tion.

Kalamazoo—Gilmore Brothers have
reached the 48th year of. active and
continuous business.- This retail con-
cern was established Aug. 20, 1881, by
the late John Gilmore. Together with
Mrs. Gilmore he opened a little shop
in South Burdick street. The struc-
ture, a wooden one, stood on the site
of the present Music Shop. The Gil-
mores used less than half the floor
space, selling embroidery silks and
yarns. A few years later John Gil-
more was joined by his brother, the
late James F. Gilmore, and the con-
cern was known as Gilmore Brothers.
It moved to the East side of Burdick
street and expanded to two full store
fronts. Thirty-one years ago the D.
B. Merrill block was bought and the
erection of the present department

store begun. The growth and expan-

sion program has gone forward stead-
ily, until now it is the largest depart-
ment store in Kalamazoo, with branch-
es at Benton Harbor and Battle Creek.

 

August 28,- 1929

At present extensive’ improvements
are being made-.on the Kalamazoo
store. :
Manufacturing Matters.
Grand Rapids—The Economy Furni-

‘ture Shops, 8 Pearl street, N. W-, has
- changed its name to the Cash E. Nay-

lor Co.

Detroit—The Peerless Tool Co., 253
Vinewood avenue, has merged its
business into a stock company with an
authorized capital stock of 5,000 shares
at $10 a share, $40,000 being subscrib-
ed and paid in in property.

Grand Rapids—The Motor Cam-
shaft & Parts Corporation, with busi-
ness offices at 244 Houseman building,
has increased its capital stock from
7,500 shares no par value to 75,000
shares no par value.

Detroit—The Detroit Uniform Sup-
ply Co.,%2240 Junction avenue, has
been incorporated to manufacture and
supply uniforms for commercial work
with an authorized capital stock of
$5,000, all of which has been subscrib-
ed and paid in.

Howard City—The Michigan Miller
Co., of Grand Rapids, has sold its ele-

“vator here to B. F. Brunke, of Foun-

tain, who conducts a chain of elevators
in this section of the State. William
Fassold, of Sand Lake is the manager
of the plant here-

Detroit—The Ring Screw Works,
2176 East Milwaukee avenue, manu-
facturer of screw machine machinery
and products, has been incorporated
with an authorized capital stock of
10,000 shares no par value, $6,600 be-
ing subscribed and paid in in cash.

Flint—The Acorn Nut Co., East
Court street, has been incorporated to
make and deal in tools, machine work,
etc., with an authorized capital stock
of $250,000 common and 45,000 shares
no par value, $75,600 of which has
been subscribed and paid in in cash-

Wayne — Miller’s Potat-O-Chips,
Inc., 716 North Washington avenue,
has been incorporated to make and
deal in food products with an author-
ized capital stock of $5,000, $3,000 of
which has been subscribed and paid in,
$1,500 in cash and $1,500 in property.

Detroit—The D. G. and M., 670
East Woodbridge street, has been in-
corporated to manufacture internal
transmission gears and parts of auto-
motive and other vehicles, with an au-
thorized capital stock of $1,000,000,
$1,000 of which has been subscribed
and paid in in cash.

—~+-.____
Eleven New Readers of the Trades-
man-

The following new subscribers have
been received during the past week:

J. D. F. Pierson, Kenton.

Oliver Franklin, Midland.

Knee Heating Co., Grand Rapids:

Lewis T. Van Winkle, Grand Rapids

Geo- Towers, Grand Rapids.

Van Elst Dry Goods Co., Grand
Rapids.

R. C. Shumway, Glenn.

L- P. Adams & Son, Charlevoix.

S. A. Morman, Grand Rapids.

George Den Hartog. Grand Rapids.

L. F. Maloney, Grand Rapids-

———- >
All can’t amass through mass.

 

 

 

 

August 28, 1929

MICHIGAN -TRADESMAN

 

Essential Features of the Grocery
: Staples.

Sugar—The market on refined is the
same as a week ago. Jobbers hold
cane granulated at $.85c and beet
granulated: at 5.65¢.

Tea—The week started off with a
pick-up in business on the local tea
market in spite of the near approach
of a holiday. Leading are the useful
qualities of Indian, Ceylon and Java
teas. Formosas are on fair call in cer-
tain quarters, while Japan and China
greens continue to move on about the
same scale as heretofore. Prices on all
kinds remain unchanged from their
previous quotable levels.

Canned Fruits—In the California
fruits, bookings have been light, al-
though in peaches a large volume of
business has been done, with prices
well sustained. Grapefruit sales hav2
also been contracted in heavy volume
and Hawaiian pineapple, of course, was
sold up long ago. The present out-
look is for a pineapple pack slightly
larger than last year’s but below
earlier estimates, which forecast an in-
crease of 4 to 5 per cent. The can-
ning season has passed its peak and
shipments of new packed fruit are be-
ing made in good volume. Future
Northwest and Michigan fruits and
berries are very strong, with many
items withdrawn, as a result of rather
disappointing crop yields. Production
of R. S. P. cherries in Michigan has
been estimated at 70 per cent. of last
year. The New York State pack has
shown considerably better promise,
however.

Canned Vegetables—There are no
noteworthy changes this week. To-
matoes have held steady and have sold
fairly well from the South. Corn is
a little firmer in somé items, but buy-
ing has been slow, and the market
quiet. Wisconsin peas have shown
greater firmness. There has been a
shortage this season in smaller siftings,
with large standards and extra stand-
ards in corresponding abundance. The
total Wisconsin pack is estimated at
between 9,000,000 and 10,000,000 cases.
This pack will come onto a closely
cleaned up market, as compared with
last year, when there was a carryover
of about 5,000,000 cases in first hands,
which means that there will be much
less peas available than there was in
1928. It was learned this week that a
packer had put up his quotation on No.
10 standard sweets 5-sieve from $5
factory to $5.25. The pea pack in
New York State has been estimated at
70 per cent. of last year. BUY
TOMATOES.

Dried Fruits—The spot dried prune
market has seen little action in the
past week or ten days, and price levels

_ have remained unchanged for about

that length of time. Previously, how-
ever, activity in California prunes was
so intense and price advances were so
frequent, that the movement experi-
enced here brought stocks down to a
very low point and at the same time
put values so high that a slackness in
demand resulted. Meanwhile, the
Coast market was exceptionally active,
with values on the ascent, and with
spot stocks sharply decreasing. Sup-

plies of old crop prunes, says a report
from California, are so small that they
may no longer be considered a factor.
Values have also been rising on new
crop fruits. Prunes have been moved
up. sharply several times since the
opening, and apricots and peaches have
recorded small advances. Packers are
still inclined to move up their quota-
tions on new crop California prunes,
as growers’ prices are tending steadily
higher as crop developments lately
have been discouraging, a decline in
prospects being reported in the latest
review of the situation by the 'Govern-
ment, indicating a world shortage of
around 75,000 tons as compared with
last year’s output. In Oregon and
Washington, prune production does
not appear to be so large as earlier
indicated. Prices on figs were named
some time ago by California packers,
and they are high in spite of an esti-
mated large crop. Quotations on
Adriatics show a much less differential
than usual under Calimyrnas and
sweat-box prices on figs to growers
have been rapidly advancing lately.
There is quite an active demand for
fig paste and bakers throughout the
country are in this market here for
this commodity, which has gone up
half a cent recently.

Rice—New crop early Prolific rices
are beginning to arrive and, in view
of the very light supply position here,
disappearance into consumptive chan-
nels is expected to take place at a very
rapid rate. Replacement as well as
new buying is, in some quarters,
counted upon in sufficiently large vol-
ume to exhaust the relatively small
new crop supply of Prolifics before
new Blue Rose will be available and
on the basis of such a development
and the high prices which mills are
either forced to pay fo. rough rice or
risk having nothing toa mill a renewed
upturn in prices is being forecast. At
this time of the rice year opinion in
this respect is bound to be divided,
however, at least in so far as the
short term outlook is concerned.

Nuts—The last Government report
on ‘the California almond crop. esti-
mated the yield at about 37 per cent.,
while a private forecast recently made
gives the estimated tonnage as only
29 per cent. of last year. Cables on
new foreign shelled almonds have been
advancing and some fair buying activ-
ity has been seen among local im-
porters. -Stocks of domestic shelled
almonds are apparently large enough
to care for near future needs, though
the exchange says that if the present
demand is sustained stocks will be
cleaned out in two weeks. Supplies of
foreign almond meats are very sma!l
as are stocks of all other shelled nuts.
Filberts are looking particularly strong.
Cables and advices from abroad have
been exceedingly bullish and factors
here seem to expect sharp spot ad-
vances. Nuts in the shell have ruled
quiet lately with prices steady. Brazils
continue to show strength and pecans
have had a little flurry and are firmly
quoted.

Pickles—General sentiment in the
pickle market is bullish with crop re
ports all over the country indicating a

short production of pickle cucumbers.
Many sizes are already unobtainable,
and manufacturers have withdrawn of-
ferings on salt stock. Spot movement
has continued heavy with a large con-
sumer demand. BUY PICKLES.

Salt Fish—Reports from Norway
state that fishing centers are beginning
to get fall mackerel with the run of
hook and line fish smaller than was
earlier anticipated. A light run of
shore fish is also reported. Produc-
tion in Ireland is said to be practically
nil, There have been no important

-arrivals of mackerel on the local mar-

ket recently and spot stocks are run-
ning quite short. Early arrivals of
American and Norwegian fish have
been sold up and assortments are very
much broken at present with a good
seascnal demand noted and _ prices

holding steady but unaltered.
—_+2.+___

Review of the Produce Market.

Apples—$1.75@2 per bu. for Duch-
ess, Transparent, Red Astrachan an¢d:
sweet fruit.

Bananas—644@7c per tb.

Beets—40c per doz. bunches.

Butter—The market has declined 2c
per Ib. Jobbers hold prints at 43c¢ and
65 Ib. tubs at 42c.

Butter Beans—$2.25 per bu.

Cabbage—$1.75 per bu. for
and $2 for red.

Carrots—40c per doz. bunches.

Cauliflower—$2.25 per doz.

Celery—40@60c per bunch.

Cherries—$3.25 per box for Calif.

Cocoanuts—90c per doz. or $7 per
bag.

Cucumbers—$1 per doz. and $2 per
bu.

Dried Beans—Michigan jobbers are
quoting as follows:

white

 

@_ i Pea Beans . 2.0 $9.25
Light Red Kidney ~_--_________ 9.00
Dark Red Kidney _._._...______ 9.25

Eggs—Local jobbers pay 36@37c for
strictly fresh, candled. :

Garlic—23c per Ib.

Grapes— Thompson Seedless and
Calif. Malaga are held at $2.25 per lug.

Green Corn—35c per doz. for white
and 40c for yellow bantam.

Green Onions—Shallots, 40c per doz.

Green Peas—$2.50 per bu. for home
grown.

Green Peppers—60c per doz.

Honey Ball Melons—$4.50 per crate.

Honey Dew Melons—$2.75 per crate.

Lemons—Ruling prices this week
are as follows:

DOU Sunkist 200 2 $11.00
SUG Sunkist 25 11.00
300 Rea Ball 11.00
SOQ Red Ball 11.00

Lettuce—In good demand on the
following basis:
Imperial Valley, 4s, per crate ____$4.00
Imperial Valley, 5s, per crate __ 5.00
Garden grown, per bu. --_-______ 1.26
Limes—$1.50 per box.
Mushrooms—65c per 1b. °
Oranges—Fancy Sunkist Californir
Valencias are now on the following
basis:

1 pO ORAS a eal $8.00
a 7.75
Ee eee 7.50
ee 6.78
—.. ... ..... .....,.. 6.25

3
ee ee
BO 4.50
gan oe eee eee 4.25

Onions—Iowa white fetch $2.25 per
50 Ib. sack and $2 for yellow.

Osage Melons — Benton Harbor
grown commands $1.50 for 10x10, $2
for 12x12 and $2.50 for 14x14.

Parsley—50c per doz. bunches.

Peaches—Elbertas from Illinois and
Indiana command $2.50 per bu.; home
grown peaches—yellow and freestone
in excellent quality—command the
same price.

Pears—$2.50 per bu. for
Favorite and Bartlett.

Pieplant—$1.25 per bu.

Plums—$3.25 per 4 basket crate for
Calif. Burbanks
$2.25 per bu.

Potatoes

Clapp’.

; home grown fetcn

 

Home grown are now in
command of the market, selling at
$1.75@1.90 per bu.

Poultry — Wilson & Company pay
as follows:

meavy fowls 2.08 26c
Light fowls 2G 3¢
Eleavy broilers alc
Fight broilers)... 20c

Radishes—20c per doz. bunches.

Spinach—$1.40 per bu.

Tomatoes—Home grown command
65¢ for 10 lb. basket.

Veal Calves — Wilson & Company
pay as follows:

Baney 23 22c
Gded 2 18¢
Medium) - oo 15c
Poor 9 10c

Watermelons—40@50c for Florida.
Whortleberries—$5 per 16 qt. crate.

Efand Rapids
Dale GOMpanl

OLDEST

 

 

LARGEST
STRONGEST

Handlers of Safes in Michigan

No Commission too Large

No Order too Small

—_

Our prices are 10 to 20 per
cent. lower than those of Chicago
and Detroit dealers, due to our

low overhead.

 

 

|
i
i

 

nti em RR PSTD PRA del GS A ay LS A Ul ha

FOOD MERGER MOVEMENT.

 

Expected To Leave Prices Unchanged
To Consumer.

Methods of financing the progress
of food products from their origin to
their delivery to the ultimate consumer
are undergoing as revolutionary chang-
es as ever developed in the marketing
of essential materials. On the one
hand, the producers of foodstuffs, un-
der the auspices of the Farm Relief
Board, are enterting gigantic co-opera-
tive selling organizations to obtain
better prices and better conditions for
the marketing of their output. On
the other hand, the owners of plants
for the processing of foodstuffs and
the selling organizations which are
their outlets also are merging, but with
the different idea of reducing costs by
the elimination of duplication in effort
and the general economies that can be
effected by efficiency of management.

Opinion is widely divided among
executives in the food business as to
exactly what the outcome of the pres-
ent merger movement will be. One
authority, who is attending negotia-
tions for the consolidation of two large
companies, said, discussing the general
tendency:

“The one danger is that we may
overdo the merging of companies. The
advantages of merging concerns in
allied lines, through the savings in
cost of distribution and in other ways,
is very obvious, but the economies
which obviously would result are never
fully realized.”

It seems to be the concensus that
at neither one end nor the other will
the additional profits which appear to
be obvious be fully realized, but that
the addition in the costs of food re-
sulting from more profitable sales by
the original producers will be offset by
savings in the costs of manufacturing
and distribution that will be effected
by the mergers in these lines, so that
the changes will not result in any in-
crease in prices to the ultimate con-
sumer, and may actually result in a
reduction. It is generally agreed by
those who have been analyzing the
situation that the public will be a gain-
er in the service and sustained quality
of products.

General Foods Corporation, which
is one of the largest of the functioning
mergers in the manufacturing and dis-
tributing end, has the management
through ownership of numerous com-
panies, the products of which have
been known for years. Through the
combination of efforts it has delivered
to the public a consistent supply of
goods of recognized quality with a
smaller increase in the retail price than
has been general in the foodstuffs that
have followed the conventional lines
of trade.

This company has been operating
nearly thirty years, although its ex-
pansion through mergers was not be-
gun until about four years ago. This
year, however, it has been more active
in this direction than almost any other
company except possibly the Borden
Co. and National Dairy Products in
the milk, cream, ice cream and allied
lines. me

MICHIGAN TRADESMAN

General Foods was originally the
Postum Co., Inc, manufacturer of
coffee substitutes and cereals. Its first
expansion outside of these lines was
in 1925, when the Jell-O Co. was ac-
quired. In 1926 Inglehart Brothers,
manufacturers of Swan’s Down flour
and other products, and the Minute
Tapioca Co. were added to the list of
companies owned by Postum. In 1927
the consolidation policy was pursued
on a wider scale by the acquisition of
Walter Baker & Co., Ltd., m,akers of
chocolate and cocoa products; the
Franklin Baker Co., desiccated cocoa-
nut; the Log Cabin Products Co.,
manufacturer of table syrups, and
Richard Hellman & Co., makers of
mayonnaise. The Cheek-Neal Coffee
Co., manufacturer of Maxwell House
Coffee; La France Manufacturing Co.,
maker of laundry tablets and powders,
and the Calumet Baking Powder Co.,
were absorbed in 1928, and this year,
in which the concern’s name was
changed from the Postum Co. to the
General Foods Corporation. Certo
Products, manufacturer of concentrat-
ed fruit products; the General Foods
Co., owner of a group of patents and
patent applications covering the Birds-
eye process and apparatus of quick
freezing of food products; the Dia-
mond Crystal Salt Co. and the North
Atlantic Oyster Farms, Inc., were
added.

Recently the company announced
the formation of the General Foods
Sales Co., Inc., to handle the distribu-
tion of the products of all the com-
panies in the group, and it is expected
that material economies will be ac-
complished.

Standard Brands, Inc., a develop-
ment of the last three months, was or-
ganized for the express purpose of
merging the interests of the Fleisch-
man Co., the Royal Baking Powder
Co. and E. W. Gillett, Ltd., a Cana-
dian company. manufacturing yeast
and baking powder. With this merger
accomplished, negotiations for the ac-
quisition of other companies have been

 

reported, but none has been confirmed
by Standard Brand interests.

A third company also has appeared
under the name of Grocery Stores
Products, Inc. It has acquired four
manufacturing companies engaged in
lines described by its name. In its ini-
tial announcement it stated that num-
erous other companies in allied lines
would be acquired. The fact that the
interests associated with this new com-
pany are the same as have just taken
control of the United Cigar Stores
Co. has led to the report that this
company also will invade the retail
field, instead of confining itself to the
manufacturing and wholesale distribut-
ing of foods.

While these mergers have been going
on, an even more intensive concentra-
tion of control of companies has been
accomplished in the dairy and allied
fields. The Borden Co. and National
Dairy Products have been especially
active in acquiring dairy. ice cream
and cheese companies, as well as com-
panies which have been engaged in
the distribution of these products.

The retail end of the foods busi-
ness has not been idle while the man-
ufacturing and wholesale companies
have been merging. While the mer-
gers have not been so widespread, the
expansion of established grocery store
chains, the consolidation of interests
in companies purveying cooked foods
and drinks and restaurants has been
extensive during the last year.

All of these companies are negotiat-
ing for further interests and there have
been reports of new companies for the
merger of important foodstuffs com-
panies.

—_++.___
New Lover’s Delight.

On an oblong dish place two heart-
shaped wafers. On one place a cone
of vanilla ice cream and cover it with
chocolate dressing and sprinkle with
nut meats. On the other place a cone
of coffee ice cream and cover it with
whipped cream and sprinkle with dec-
orettes.
heart.

Top each cone with a candy

 

August 28, 1929

More Independents Than Chains
Started.

During July the Commercial
Service Company, Inc., of New
York and Chicago, reported the
proposed establishing of 3766
new independent stores, twenty-
eight new chain-store organiza-
tions and 813 branches by ex-
isting chain-store organizations.
This company also _ reported
twenty-one discontinuances of
chain-store branches during this
period and 709 discontinuances
of independent stores.

Some 1500 correspondents, in
all sections of the country, were
used in gathering these data,
which. were also checked against
the news items regarding new
stores and changes as issued by
practically all newspapers.

The greatest increase in chain-
store branches is in the depart-
ment, general, variety and dry
goods field and the greatest mor-
tality among independent mer-
chants was also in these lines. On
the other hand the greatest in-
crease of independent dealers
were, respectively, in automotive,
restaurant, grocery and meat
lines.

In considering this information
it is interesting to note that there
are approximately 1,300,000 re-
tail establishments of all kinds in
the country of which about 100,-
000 are chain stores. E. F. Sim-
ons, of the United States Depart-
ment of Commerce, states that
the business attributed to inde-
pendent stores rose from 65.5
per cent. in 1927, to 67.5 per
cent. in 1928. Unit stores and
department stores did 84 per
cent. of the retail business of the
country during 1928, chain stores
doing 12 per cent. and mail-

order houses 4 per cent.
——_2.->____

Lots of people borrow trouble with-
out thinking of the difficulty of getting
rid of: it.

 

 

 

 

 

 

early in 1930,

 

PROPOSED MICHIGAN BELL GARAGE-WAREHOUSE

This structure will be erected, at a cost of approximatel
avenue, South of Stevens street, on a site 137 by 617 feet.

y $180,000, on the West side of Division
It is expected to be ready for occupancy

 

 

 

 

 

August 28, 1929

MICHIGAN TRADESMAN

7

 

BUILDING THE GRIFFON.

 

To Sail the
Lakes.

If ever there was a dreamer of
dreams such a man was Robert Cava-
lier de la Salle. By a series of adven-
tures he obtained a grant of Fort Fron-
tenac which was built to command the
entrance of the St. Lawrence. In a year
he had it transformed into one of the
most properous colonies of its day.
Then La Salle dreamed out a great
enterprise of an empire of New France
on the Mississippi which Marquette
and Joliet had discovered, and some-
how connecting this development with
the fur trade of the great lakes. All
this he pruposed to bring about with
two vessels, one upon the great lakes
and one upon the Mississippi. By mak-
ing a trip to France he secured the
assistance and official approval of
Frontenac, then minister of war, and
returned to work out his gigantic
plans.

It was unfortunate that La Salle
could not have had the organization
of modern promoters of great enter-
prise and surrounded himself with
specially trained advivsers in each por-
tion of the great enterprise. His day
had no such organizations. No man
ever met more defeats than did La
Salle. In spite of them all he never
acknowledged defeat. When he went
up against insurmountable difficulties
he simply backed up a bit, took a new
tack and went at it again. That in-
surmountable spirit of his was never
downed.

When La Salle returned from France
with his commission to put his great
scheme into operation he proceeded to
raise funds by mortgaging Fort Fron-
tenac and borrowing all he could from
relatives and friends. This gave him
enough to build and equip his two
vessels. The securing of a crew was
not quite so easy a matter and the
thirty-five laborers who made up the
party were a somewhat motley crowd
of men from several nationalities. Two
men who accompanied him when he
finally started were especially interest-
ing characters. One was Fr. Henne-
pin, a Recolect priest who had been
stationed at the fort. He became the
historian of the party, but so much of
his writings are now known to have
been utterly impossible that Parler
calls him “the most gigantic of liars.”
Only by the most careful study can
it be sorted out and compared with
other reports to secure the real story of
what actually happened. Henry de
Tonti, on the other hand, was a most
reliable lieutenant and co-worker.

Four small vessels had already been
constructed for traffic on the St. Law-
rence. These were promply chartered
to carry supplies and the required out-
fit for the new vessel up the St. Law-
rence River. and as near as possible to
such a site as should be selected above
Niagara Falls, where the new vessel
was to be constructed. The place
finally fixed upon was near the mouth
of Gauga creek. The landing place
was about twelve miles distant, down
the river. All the supplies and material
for the new vessel had to be literally
carried by the crew over this distance

First Vessel Great

which included among the trail through
the wildernes heretofore unbroken, the
toiling up what is now known as
Queenstown heights. Another element
to increase the difficulties was the fact
that they were then in the territory of
the dreaded Iroquoise Indians who
hung around the place and very strong-
ly indicated their hostility to the idea
of the French building the necessary
buildings for their workshops and
shelter. Tonki and Fr. Hennipin made
a trip to the leading village where the
chiefs assembled and heard their argu-
ments, accepted their presents but sent
them back without any promises. La-
Salle made a trip to the Indian head-
quarters, however, and returned with
the necessary promises, somewhat re-
luctently given.

The real work of building, too, was
a stupendous undertaking, as all the
required lumber had to be sawed out
by hand after the necessary trees had
been cut and logged.

Another serious difficulty was met
when one of the four vessels which
was taking supplies to them was
wrecked in a storm and and only the
anchors for the new vessel, with a few
chains, were saved. requiring the se-
curing of a new supply and greatly
discouraging some of La Salle’s crew.

From the time the new vessel's
framework began to take shape the In-
dians were suspicious. A squaw told
Tonti that they had decided to watch
their opportunity and burn it and the
utmost care was necessary to guard
their work every minute.

During the building it became nec-
essary for La Salle to return to Que-
bec after supplies which had been lost
in the shipwreck of one of the charter-
ed vessels. When he returned he
brought the news that the ever present
pessimists had circulated stories which
greatly magnified the enormous diffi-
culties which really confronted them
and his creditors had become convinced
that his scheme was so tremendous an
undertaking that he could not succeed.
They had levied on his property at
Fort Frontenac and he must succeed
or be penniless. When he arrived at
the scene of activity Tonti, who had
been left in charge, had the new vessel
launched. It was already christened
the Griffon. Five small cannon were
aboard and mounted. August 7, 1679,
the crew went aboard and the vessel
left her anchorage. The total number
then on board was thirty-four. The
twenty days which followed can
scarcely be described. One point after
another was discovered. A _ serious
storm was encountered on Lake Hu-
ron. August 27 they dropped anchor
at St. Ignace, the first vessel to sail
the Great Lakes.

Before starting La Salle had dis-
patched fifteen men to that region to
buy furs and have a cargo ready when
they arrived. These men had centered
at Green Bay and there the vessel
went to take on her cargo. The ship-
ment is commonly spoken of as of
ten thousand dollars in value. The
captain and the crew were sent back
with instructins to sell this cargo and
make payment to La Salle’s creditors,
and then return. The vessel was seen
to go through Mackinac straits ahead

of a squall and was never seen after-
ward. La Salle believed that his crew
wrecked it and sold his cargo, but
there was never any proof. The crew
might have mutinied or the Indians
who were always averse to the whole
affair might have been the real cause.
There are two wrecks known in these
days which may one of them be all
that is left of Michigan’s first sailing
vessel. One of these wrecks is on the
Canadian coast. The other is in the
bottom of Lake Soletude. near Tawas.
Between this lake and Lake Huron
there is quite a ridge of ground which
has, no doubt, been thrown up by some
kind of an earthquake and the lake
was sometime a bay off Lake Huron.
It is claimed that this wreck compares
as nearly as can be ascertained in
every way with details of the Griffon.
An interesting story of this wreck is
that a diver who examined it some
years ago brought to the surface an
old French saber which he found run-
ning through a skeleton. This saber is
said to bear a date which was so badly
rusted that it was difficult to decipher
it positively, but it is believed to be a
few years just previous to the time of
the Griffon. A. Riley Crittenden.

——_+--___
Splendid Bid For the Undertaker.
Just last week, [I called at two dif-

ferent stores in my community for

purposes of purchase. Just out of
curiosity, I asked both merchants
whether they were subscribers to the

Michigan Tradesman.

One said he was not, because he
didn’t have time to read it. The other

said that he was; but he seldom read
it because he was too busy.

I was amused at these answers; an1
I want to let you in on the joke. I
think it is rich. The first one was
just working a crossword puzzle when
[ came in; the other was engaged in
telling Scotch stories to the man next
door when I entered, and continued
the pastime While I was making ready
to depart.

Some merchants who are “too busy”
to attend to the most vital needs of
their business have an economic vision
which reminds me of a'certain Scotch-
man who had so many gas-saving de-
vices on his automobile that he had
to stop every hundred miles to bail
out his gasoline tank.

The merchant who is “too busy’ to
read his trade paper is almost always
the fellow who has time for every-
thing else but attention to business.
He may be a fairly good clerk or an
errand boy, but I
haven’t met one yet who showed the

eceptionally fine

first earmarks of a good merchant.
And I meet several hundred every
year, right in their own stores. The
really busy merchant, I find, is the
one who has little time for loafing dur-
ing business hours, but who has just
enough time to read up on what is
going on while he is busy at his own
work. Neglect of proper reading is
to business what neglect of health is
to life—a splendid bid for the under-
taker’s attentions. W. H. Caslow.
ee

Money may possibly be filthy lucre,

but it all comes out in the wash.

 

 

If You Leave No Will

Who will inherit your estate
Can your wife continue
to keep her present

home

GRAND RAPIDS TRUST CoO.
Grand Rapids, Michigan

 

 

 

 

 

 

MICHIGAN TRADESMAN

 

August 28, 1929

 

CONTINUOUS PERFORMANCE.

A few years ago, in the Middle
Ages, as you might say, before the
kaiser’s war, summer holidays were
supposed to come automatically to an
end in the closing days of August.
When the first traces of autumnal
haze were over the cornfields — we
have had glimpses of them already—
the rich and the poor would be mak-
ing for home to rest and recuperate
and receive whatever medical atten-
tion they needed after their bitter
travail in search of recreation and joy.
By October 1 summer vacations were
definitely at an end. Survivors were
almost themselves again. And by No-
vember human affairs had settled eas-
ily and restfully into their old, smooth
channels.

All this has been changed- Although
the traditional period of summer vaca-
tions will end in a few weeks, a sec-
ond season is just about to begin. The
new fashion requires two or three or
even four holiday periods annually for
those who can afford such happy in-
dulgences. For many people the rest
season of travel and aimless explora-
tion doesn’t begin until “the crowd
has gone home.” There is an increas-
ing multitude that goes off to the re-
sorts in the hot weather only with
the thought of resting and acquiring
vim for long autumnal outings. And
these September and November vaca-
tions are organized and directed with
a view to a storing up of strength
for the enjoyment of the Christmas
season of rest and diversion.

Christmas activities, social and
otherwise, are elaborate and _ often
trying. Inevitably one goes to Cali-
fornia or Florida to recover from
them and be ready to enjoy the early
spring vacations that are now becom-
ing a great rage. So, though you
will see much in papers before long of
the homeward rush from Europe and
the summer resorts, the vacation sea-
son will not have ended in the United
States. It is continuous:

BUSINESS PROSPECTS GOOD.
Most of the forecasts now being
made of business prospects for the
remainder of the year agree that ac-
tivity on a growing scale is to be ex-
pected. This theory of the outlook is
based on the high momentum in in-
dustry, improved agricultural condi-
tions, the fair state of employment and
purchasing power, absence of any ad-
vance in commodity prices and, for the
time being, some reassurance on the
question of money and credit.

From the canvass of opinion among
retailers serving the farming districts,
it appears that excellent fall trade is
in prospect. This information has
been obtained at the market weeks
held in various wholesale centers. The
retailers attending these events have
backed up their notion of future con-
ditions by giving liberal orders.

Where the basic lines of industry
are concerned, little change is observ-
ed- Steel operations continued at a
high rate, although backlogs have been
somewhat reduced. Automobile pro-
‘duction continues to run at such a
record rate that forecasts of the year’s
output have been revised upward to

 

_supreme authority in

near the six million mark. In building,
the temporary upturn last month has
been succeeded by the same lag that
has characterized most of the year.
The construction field offers the one
weak spot in major activities.

The showing made by industry,
therefore, is counted most satisfactory.
Less satisfaction is taken in the secur-
ity outlook and in both the domestic
and the international credit situation.
From what direction reaction may
come in the future is more vague than
it has been in recent years. Possibly
the merger movement may over-step
itself and make readjustments neces-
sary, and then again it may be the
loss in employment forced by the in-
troduction of machinery on a basis
too sudden and too extensive.

WHOLESALERS PLAN MERGER

Plans for the merging of a number
of leading dry goods wholesalers,
which were made public during the
week, again fastened attention on the
steps which this branch of distribu-
tion has taken or is considering to
meet the problems which it faces. Soon
after the formation of the Wholesale
Dry Goods Institute it was thought
likely that the dry goods jobbers
might align themselves in much the
same fashion as the grocery jobbers
had done. More than sixty of the gro-
cery adopted a
whereby they served as distributors tc
almost 20,000 independent retailers and
provided the latter. for certain con-
cessions, with a service on merchan-
dising which has attained marked suc-
cess.

The Dry Goods Institute studied
this undertaking and has done consid-
erable work along the line of advising
smaller retailers on methods best cal-
culated to enable them to _ operate
more efficiently. However, no attempt
has yet been made to organize the
retailers as established outlets for the
wholesale houses in the membership-
Instead, an actual merger of some of
the largest jobbers is expected. to be
retail

 

 

wholesalers plan

followed by organization of a
chain. The usual operating economies
are cited as the advantages to be de-
rived.

Whether such an
achieve all that is anticipated remains
to be seen. Buying advantages will
doubtless be obtained and yet special-
ized service may be reduced, as it gen-
erally is under combined maangement.
An opportunity for the exchange of in-
dividual experience, such as comes
when separate policiés are compared,
is lost. This is one of the prime short-
comings in mergers that wipe out
separate managements.

TARIFF DICTATOR UNLIKELY:

About the best thing that can be
said of the revision that the Senate
Finance Committee majority has made
of the House tariff bill is that it
leaves small chance of having the
Treasury Department set up as the
tariff matters.
The attempt to establish this dictator-
ship by allowing no appeal to court
has properly failed in so far as the
Senate measure is concerned.

On the other hand, the proposal to
substitute United States for foreign

enterprise will

 

valuation is to be urged on the Sen-
ate. From the start this has been a
prime issue, and perhaps the ridicu-
lous increases contained in the House
bill were adopted chiefly to mask the
main drive for the valuation change.
The Senate committee majority is for
United States value, but will have
Congress and not the President act
on the ad valorem which the
Tariff Commission is to fix on the new
basis.

As pointed out here when tariff leg-
islation began, the cart was put before
the horse. All the rate proposals
mean nothing so long as the valua-
tion basis is not decided. To get the
horse into proper place it is proposed
to convert the rates to the basis of
United States valuation so that the
amounts of duty will be the same as
collected during the period from July
1, 1927, to June 30, 1929.

What has been gained by all the
work on new rates when this arrange-
ment is suggested passes all under-
standing—unless the country is to he
asked to choose between two absurdi-
ties—extreme increases to prosperous
industries or an unworkable valuation

rates

scheme.

LITTLE AID FROM PROPHETS.
style
who

 

An interesting phase of the
now troubling
produce and deal in women’s apparel

question those
is the apparent lack of certainty ex-
hibited by all factors despite the great
increase in the number of experts en-
gaged in the last year or two to fore-
cast exactly manufacturer
should produce or what a store should
sell. One might imagine that opera-
tions for the new season
forward with full confidence, and yet
the story from all quarters is that de-
velopments will have to be watched
very closely to see how the changes
in the mode take hold.

Perhaps there a_ stylist,
as the new craft designates itself, may
know exactly what is going to happen
when women do their fall shopping,
but there is ample proof in the cau-

what a

would go

here and

tious orders given by the stores so far
that this knowledge is not being ac-
corded a great deal of weight.

No doubt it is a little unfair to
point out that the stylists are not
equal to the present emergency, but
the fact is ‘that in fashions. as in econ-
omies or in guessing what the stock
market will do, an exact forecast is
impossible. Too many elements are
involved. Once a real movement de-
velops the outcome may be visualized.
Before the actual trend makes itself
clear the prediction is usually plain
guesswork. A little pulling in of sail
by those who have exaggerated the
possibilities in fashion and other fore-
casting will do no harm. The styl-
ist has a service of profit to offer with-
in certain bounds. Beyond those lim-
its, venturing is unsafe.

In retail trade the usual pre-holiday
lull is discernible, and not much is
expected in the way of real activity
until after labor day. Clearance sale
results have been spotty. The best
reports come from departments and

stores handling men’s clothing and

furnishings. Stimulated by further
price reductions, business in these lines
is finishing up quite briskly and in
contrast to the comparative lack of
interest shown in sale merchandise for
wonien.

‘An early business was done in wom-
en's apparel this summer, and the style
changes introduced for fall have had
the effect of slowing down purchases
until the extent of the innovations is
On the other hand, there are
sections of the country which have re-
ported good results on special cloth
and fur coat offerings, so that the
average response is difficult to judge.

In merchandise circles it is held
likely that the new styles may be slow
in taking hold, but will afterward yield
an excellent increase in business. How-
ever, very careful testing out of the
new modes is advised, so that future
profits may not be reduced through
early mistakes:

The wholesale garment market is
for the present marking time on the
outcome of these trials. Initial orders
have been held down by retailers. A
heavy reorder business is therefore
indicated. Other merchandise lines
not disturbed by wide style changes,
have been quite active. A price ad-
vance by one of the leading rug manu-
facturers is promised for next month.

known.

 

PANAMA CANAL PAYS.

Figures compiled by the Bureau of
Statistics for the Panama Canal show
that after fifteen years of operation
the tolls collected from commercial
vessels amount to $223,751,682, a sum
nearly equivalent to the cost of con-
structing the canal. During the same
period the excess of total earnings
over total operating expenses is ap-
$119,000,000. Allowing
for depreciation at 2 per cent. and in-
terest at 3 per cent., the canal will
have paid for the original investment
at the end of a round one hundred
years.

proximately

It is already becoming apparent that
the time will come when the Panama
Canal will be unable to cope with the
rapidly increasing flow of traffic be-
tween the Atlantic and the Pacific
Oceans, and common sense suggests
that the contingency should be an-
ticipated: The building of a second
canal through Nicaragua will no doubt
be an enormously costly undertaking,
but the experience of fifteen years’
operation of the Panama Canal shows
that the cost will not be prohibitive.

There is no reason why the Nicara-
gua canal should not be as successful
in an economic way as the Panama
Canal has provided itself.

 

Detroit—The Delmar Grocery Co.,
507-11 Monroe street. has merged its
business into a stock company under
the same style with an authorized
capital stock of $10,000, $5,700 of which
has been subscribed and paid in.

 

 

Belding—T. A. Vie has sold his
stock of furniture, etc. to Hall &
Cichy, who will consolidate it with
their own furniture business. Mr. Vie
has been in trade here for the past
sixteen years and will now remove to
Florida.

 

 

August 28, 1929

MICHIGAN TRADESMAN

9

 

OUT AROUND.

Things Seen and Heard on a Week
End Trip.

With South Haven as an objective,
the first stop was naturally Grand-
ville, where the new store of P. J.
Hoekzema received minute inspection.
Mr. Hoekzema_ has created a grocery
establishment which would be a credit
to any town ten times the size of
Grandville. With steel shelving, elec-
tric refrigeration, toilets for patrons
of both sexes, closet for garments of
and employe, storage for
rear warehouse, basement

employer
goods in
and a second floor, the store is a model
one and must be seen and inspected
to be properly appreciated. Mr. Hoek-
zema is evidently banking on the grad-
ual growth of Grandville to a town of
10,000 people. will live
to see the accomplishment of his ex-

I believe he

pectation. Mr. Hoekzema has two

chain store competitors across the
street, but their existence never causes
him any annoyance, because he has
demonstrated that an
merchant can outsell any chain store

ever established by dealing fairly with

independent

his customers, giving them value re-
ceived and service and treating them
like human beings, instead of cogs in
a wheel.

 

Many new homes are being erected
on the South side of Black Lake. In
most cases the surroundings are being
landscaped in keeping with the homes.
Particularly noticeable is the fine home
and rock garden of Con. DePree, the
Holland manufacturer of chemicals.

Much improvement and many new
houses are in evidence as one turns
South on US 31 en route to Sauga-
tuck, which also displays evidences of
progressiveness. New
being graded and many new buildings

streets are
are being created.

I was told that the Methodist church
at Ganges, which was recently destroy-
ed by fire, will shortly be rebuilt. Ce-
ment blocks, instead of wood, will be
used for the outer walls.

The resort development along the
North of South Haven is
remarkable. More hotels and
cottage groups have been created this

highway
new

season than in any previous season
within the scope of my remembrance.
And I have been familiar with the
history of South Haven and environs
for a good many years.

No visitor to South Haven who can
spare a half hour should fail to cover
the hard pavement on old M 11, South
of the city. It follows the line of the
lake shore for a considerable distance
and is very attractive. As I recall it,
the only stretches of lake road which
excel it are the lake shore road South
of St. Joseph and the marvelous lake
shore road from Harbor Springs to
Cross Village, which is one of the
finest scenic thoroughfares in this

country.

Made a brief call on Mr. George J.
Monroe, President of the First State

Bank. I formed this habit when Mr.
Monroe’s father, Hon. Chas. J. Mon-
roe, was President of the bank, and
find it easy to resume the habit. Mr.
Monroe does not agree with me as to
proper disposal of relicted lands and
I am going to ask him to write an
article for the Tradesman, setting forth
his ideas on this much-disputed sub-
ject.

I am always glad to visit South
Haven because of the cordal reception
J invariably received from her mer-
chants, who
purveyors of goods required by the
buying public.

certainly rank high as

People who live along the line of
US 31 and who cater to the trade of
tourists by wayside stands and tem-

porary locations certainly have an
exalted opinion of the ability of
their customers to pay fancy prices

for products of the farm and garden.

Last Saturday they were asking 25
cents apiece for very ordinary musk
melons. They had everything else

they offered for sale, priced in the same

proportion. Of course, regular cus-

tomers patronize the regular dealer

themselves these ex-
tortionate but the
purchasers evidently assume that they

and thus save

charges, transient

are saving money by buying direct

from the producer—with the usual re-
sult.

farm disclosed

The
have

A visit to the Getz

many changes since last year.
animals
The

considerably en-

number and variety of

been greatly increased. show

have been
laneed, Phe
panded so that visitors may get near

grounds
walks have been ex-
views of the garden spots and flower
beds. No one can visit this wonderful
beauty
with an expanded mind and a_ heart
full of gratitude for the wonderful man

who provides such a remarkable treat

spot without coming away

for the public enjoyment at his own
expenses. Mr. Getz has devoted much
of his time for the past twenty-five
vears to the development of this great
project and as he nears the time when
he must, in the nature of things, Go
Hence, he undoubtedly gives the future
careful

disposal of his development

consideration. As his sons—for whose
enjoyment and education the project
was originally created and carried into
execution—do not care to maintain it
after the father’s death, it is thought
that Mr. Getz will dispose of the ani-
mals by gift or sale to public zoos in
American cities. When this
comes—and let us hope the occasion

time

for such action may not arise for
many years— Western Michigan will
lose one of the most wonderful feat-
ures ever conceived and worked out
by a man of consummate genius and
large vision, whose ideas have been put
into practice with a large pocket book
and a ten times larger heart.

As I sat in a shady nook while
thousands of happy visitors passed by
I could not help noticing that about
one man in a hundred was smoking a
cigarette, in violation of the rigid rule

which was everywhere in evidence

prohibiting smoking on the grounds.
Every pathway was lined with cigar-
ette stubs, proving that the violation
was not peculiar to the day I happened
to be at the Getz farm. I could not
help wondering what there is about a
cigarette which causes a person who is
addicted to the vice to defy the ordi-
nary rules of conduct in this manner.

I hope every reader of the Trades-
Black
visit the

man within 500 miles of Lake

can make it convenient to
Getg farm before the close of the 1930
season and see for himself the wonder-
ful changes Mr. Getz has made in his
exhibition since the close of the season
last year. E. A. Stowe.
——
Some Physicians of the Early Days.
Grandville; Aug. 27—The pioneer
doctor was an institution worthy of
all honor. A more hard working, cou
scientious person never lived among

the pines. Muskegon and Grand
Haven furnished some of these, not
forgetting at a somewhat later date

Casnovia and Newaygo.

From the latter place went Dr.
Leonard into the Union army, seeing
army service throughout the latter
halt of the civil war. De No M.
Massey was also an army surgeon and
medicine dispenser, coming from
thence int> the North woods where, at
Newaygo, he put out his shingle and
began a very successful career as a
man of medicine.

We had the circuit riders among the
clergy, and also those of the medical
persuasion. Dr. Massey rode a swift-
footed young horse since travel in this
way was far more expeditious than |
wheeled rig. The saddlebags of the
woods doctor held his medicine
and such instruments as were neces-
sarv in the pursuit of his calling.

At one time Grand Haven was the
nearest point where a doctor could be
reached, a distance of five and thirty
miles away. To get the doctor one
must send a messenger on horseback
since the roads were in such wretched
condition travel by
be thought of.

Dr. Massey was one of the very suc-
cessful phvsicians of the pines, and
when notified did not let grass grow
under his nag’s feet until he reached
his patient. How welcome was the
sight of that horse and rider to the
watcher at the side of a sick bed as
they came flying down the long hill
leading into the clearing. Never a
step did that horse walk after the doc-
tor was in the saddle. Now and then
a doctor in the woods neglected his
patients to gratify some selfish motive,
not so Dr. Massey. His reputation for
success was equal to the best.

There was a Dr. Tatman in Newav-
£0, an earlier comer, who had _ his
hands full caring for the injured and
ailing inhabitants of the pines. At
Muskegon was a Dr. Brooks who won
considerable renown for his. skill.

A small child was ailing at a lum-
berman’s home and a millman was at
once dispatched for the doctor at
Grand Haven. This was nearly an all
day’s ride, the doctor not getting to his
patient until some time late the next
night. A big dose of calomel straight-
ened the little patient out, the after
effects of which were anything but
encouraging. Calomel was one of the
standbys of the medical profession of
that day. Not so with Dr. Massey.
however, who was of a different school
and tabooed mercury in any form.

One of my early recollections was
mounting a horse at the supper hour,
6 o'clock p. m., and riding twentv
miles after a doctor for a sick man
who had been suddenly stricken. The
doctor came soon after midnight but
the messenger who went for him did
not get back from that forty mile ride
until near morning.

 

Case

vehicle was not to

We had Muskegon and Newaygo
doctors in plenty, and now and then
one summoned on a difficult case from
forty miles away Grand Rapids. I re-
call that voung Doctor ‘Shepard, also
Doctor Brigham were once, summoned
to our,settlement to look after an un-
usual case of illness.

Doctors were even necessary
to the health and well being of the
backwoodsman than were the circuit
riders of the religious persuasion. It
was not all honey and good cheer with

more

the pioneer man of medicine. His ex-
tensive trips through the woods on
horseback were sometimes very tire-

So}

ome, especially when the physician
had been at work all day and his cail
to a fone patient came at
night.

\ scourge of.diphtheria visited the
lumber towns one vear which tried the
patience and endurance of the men of
medicine to the limit. No less than
fiftv odd children died of the disease
in two townships. -Far worse was it
than a raid of small pox. Never since
that day has this been so
fatal.

Casnovia furnished two very
cessful doctors in the early davs: the
two doctors Koon—Sherman = and
Chauncy. There were numerous other
doctors lacated in isolated spots who
did not come under the observation of
vour scribe.

The early time Michigan doctor was
as much thought of as a parent by

distance

 

scourge

suc-

his children. Of course there were
favorites with the variou families, al-
though not one of the manv_ physi-

cians but had about all he could do
looking after the health of his brood.

Sometimes two messengers would
arrive at the same time seeking the
doctor. The one who opened the gate
first usually got his man. The trade,
if I may call it that. of the phvsician
is one of the noblest in the world, and
no finer specimens of the
ever lived than hardy sons of
the pines who rode incessantly from
place to place in the early settlements
to mitigate the ills of 1

manity.

pre yession

those

suffering hu-
All honor to the church circuit
rider, and equal honor to those other
ministers to the public health who
rode the woods trails, both by night
and by day, seeking to allay the suf-
fering of their fellow men.

American pioneering is mostly in the
past, and pioneer doctors are no longer
in evidence. Hospitals and homes for
t r
the sick and needy fill the land so that
the hardships of old time members
of the profession are no longer in evi-
dence.

MW e crown the pioneer doctor as one
of natures noblemen, and here and
now drop a wreath of forget-me-nots

y } .
On tne monument reared to his
memory. Old Timer

——_2s2e-~>_____
Twelve To One.
“VAT :
Well, L suppose that a lot of peo-
ple think that, being a boss, I should
have the privilege of taking my lunch
hour when |
11 to {27
cessful hardware merchant of Sterling,
lil. “The fact is that I do have my
choice of that I've

voluntarily changed mine from 12 to 1

choose instead of from

says Tom Borton, a suc-

lunch hour, and

;
to 11 to 12. And, as vou have undoubt-
edly suspected, there is a reason—an
excellent one. You see, it’s like this:
my eyes are always open for good
business. Thus,
that at
merchants in our

take lunch from 12 to 1.

plans of promoting

I've discovered least 80 per
cent. of the town
[ know most
of these fellow retailers and I like to
I’ve found that
many of these men drop into the store

see them occasionaly.

during the noon hour; and, they usu-
ally ask for me.”

 

 

 

 

10

What Lack of Co-operation Does.

During the week ending Aug-
ust 24 I called on the retailers
in a town, the name of which I
will purposely omit, as it may be
embarrassing to some and, as a
matter of fact, the name of the
town is immaterial, as the exist-
ing conditions are what are to be
considered.

While employed as specialty
salesman about five years ago,
there were approximately twenty
individually owned stores, if my
memory serves me correctly, in
the town referred to. They were
all doing a nice business on the
average.

To-day there are six prosper-
ous appearing syndicate stores
and nine service stores.

I made personal enquiry re-
garding a few of the retailers |
remembered and was informed
that one, who was considered a
very competent retailer by those
who knew him quit business out-
right, completely disgusted. An-
other occupies a suicide grave and
some of the remaining stores have
the appearance of being slated
for the skids, unless some timely
action prevents.

This is one of those towns
where retailers are different and
consumers are indifferent. Co-
operating and workingg together
is impossible, according to the re-
tailers in the town. This is not
the only town where retailers
make similar statements, for I
have heard it so often I have be-
come accustomed to the remarks.

What a snap for the well-or-
ganized systematic syndicates to
come right in and walk away with
the business among a dis-organ-
ized, fault finding lot of individ-
ual retailers, who advertise their
invaders by their fault finding and
do absolutely nothing to retain
their local prestige.

No doubt conditions of this
character are what prompted the
Government to conduct the
Louisville Survey, but what good
will any survey be which points
out the pitfalls, when the retail-
ers refuse to heed the warnings
and are too selfish to have a part
in any movement that may help
their neighbor.

Human nature is the same the
world over. So it is with retailers
as well as consumers. Organiza-
tion requires leadership and _ if
leadership is lacking among the
retailers, it is the individual duty
of every retailer in the commun-
ity to summon assistance, apply
the initiative and set an example
to the others.

In the Tradesman each week,
under the heading Retail Grocer,
in large bold type is a list of the
State Association officers and
trustees, as well as their addresses.
Any appeal made to any of these
officers or trustees will receive
proper attention and every as-
sistance will be extended. All
that is necessary is a sincere de-
sire to become organized, so as

 

MICHIGAN TRADESMAN

to enjoy the benefits of construc-
tive discussions of your business
affairs collectively and to make it
possible to correct and plan
methods of meeting foreign com-
petition, which, as a matter of
fact, should be at a disadvantage

if retailers will but apply them- ©

selves.

On Monday, August 19, Tues-
day, August 20, and Wednesday,
August 21, the Ohio State con-
vention was held in Cleveland
and was attended by Mr. and
Mrs. M. C. Goossen, of Lansing,
trustee of the State Association,
and Mr. Gerritt VanderHooning,
of Grand Rapids, First Vice-Pres-
ident of the State Association.

No doubt valuable ideas will
be presented to the Michigan
board of directors by these
worthy officers of the State As-
sociation, who so generously gave
their time and money for the
benefiting of their fellow retailers.
By so doing they are, incidentally,
broadening their own vision and
increasing their own efficiency,
which will be reflected in their
respective successful places of
business.

Herman Hanson, Sec’y.

 

Celebration of Annual Fiesta at Santa
Barbara.

Los Angeles, August 23—The other
dav I went to Santa Barbara to help
the old settlers celebrate an annual
“festa” or, as we of Michigan, would
call it, “homecoming.” The wide main
street of this historic town was gorg-
eous with decorations and pageantry.
The celebration lasted several days,
but we were there at the opening,
which was viewed by countless thou-
sands. Every vear they are said to
improve on the preceding one, but I
am pretty sure they have reached the
limit in ideas.

In this pageant was unfolded the
vivid, soul-stirring history of Califor-
nia from its discovery by Juan Rod-
riguez, down through the days of horse
cars and buckboard buggies, to the
automobile and airplane.

Nothing, after all, is so impressive
as pageantry if done well—and this
pageant was in the best traditions and
up to the highest standards of what I
would call a much-abused art. Two
considerations made it great—the in-
telligence and discernment with which
it was directed and the whole-hearted
enthusiasm of the participants.

There was a deep thrill in it at the
very start as an old, gray man of bat-
tle appeared with wavering step car-
rying Old Glory with its silvery stars
and stripes of flame in his deathlessly
loyal hands, a veteran of the long-
gone civil war, his head white with
the snows of more than eighty win-
ters. Flanking him on either side
were a graying soldier of the Spanish
war and a young stalwart service man
of the last great war tragedy, all evi-
dences of that spirit of our own coun-
trymen which never grows old.

In pageantry as in all the mimic
arts, the important thing is to start
it with a thrill, and the planners of
this particular celebration knew this.

It was nothing less than fascination
to watch California’s glamorous story
unfold. Down the street came the In-
dians, who were the first native sons
and daughters. Then Portola and his
Catalonian leather jackets accompany-
ing the Franciscan mission padres.

Soldiers of the sword and soldiers
of the cross bearing in their strong
brown hands the white man’s religion
and civilization to a heathen land. The
Conquistadores flinging the daring

   

 

banner of ‘Spain upon strange winds.
The brown-robed brothers of St.
Francis under whose sandals the rose
bloomed in desert lands. Came then,
each in his turn, those who builded
the empire of the sun. Under four
flags the calvacades or caravans moved

 

August 28, 1929

in kaleidoscopic colors. The match-
less horsemen of the Mexican era, the
covered wagons of 749; Fremont and
his rangers in motley array, the troop-
ers of General Kearney, the flags of
Spain Mexico, the California Repub-
lic and the United States. It was the

a

iT TTerereT

    

ADMISSION:

CHILDREN
ADULTS 13°16 Years

dOCcC Zdc

' The 80th Anniversary Michigan State
Fair is bigger and better than ever be-

fore. New exhibits, shows, displays, horse races, auto races,
contests, and Michigan’s first genuine Western Stampede. Bring
the kiddies — children under 12 years are admitted free.

80TH ANNIVERSARY MICHIGAN

STATEFAIR

September 1 to 7

Detroit

SEVEN DAYS—SEVEN NIGHTS

 

 

 

 

“LOOK OUT, “WHAT THEY
MisTER [> Zhi me
oo a :
Cé

   

 

Uncle lake Says~

KALAMAZOO VEGETABLE PARCHMENT CoO.

KALAMAZOO. MICHIGAN

   
 

“Whenever a man gets a notion into his head
that he is indispensable, then is the time for
him to grab his rubbers because he is due for a
long, long slide.”

Our

KVP Delicatessen Paper

has proven itself to be what we
say it is, therefore, you are taking
no chance of slipping when you
use it.

 

 

 

a

 

 

 

 

 

New York
San Francisco

Boston

 

Investment Securities

E. H. Rollins & Sons

Founded 1876

Phone 4745.

4th Floor Grand Rapids Savings Bldg.

GRAND RAPIDS
Philadelphia

Los Angeles

Chicago Denver

London

 

 

 

 

 

ae

 

ie

August 28, 1929

 

MICHIGAN TRADESMAN

11

 

whole great story lived over again in
flesh and blood.

Two of the outstanding features of
the pageantry were the mounted cabal-
leros and the section portraying the
old happy life of the Spanish Califor-
nians before the “gringo” came. The
mounted caballeros were surely mag-
nificent. The horses. bred as horses
were bred in the olden times. pranced
and stepped in a way calculated to stir
up a man’s blood such as could be ac-
complished in no other way. The
riders did vast credit to their famous
ancestors who rode horses as few men
know how to ride them now in our
days of “horseless” everything. One
almost felt that the historic old Dons
were once more in the saddle.

Santa Barbara is still the stronghold
of the old Spanish California tradi-
tions. The descendants of the de-
scendants of the Dons still live and
have their being here, and they were
all in the parade. There were natural
senoritas of marvelous comeliuess, rid-
ing in aristocratic coaches that bore
their ancestors to church and _ fiesta.
It is a pretty and instructive custom
which encourages patriotism, and I
am glad the Santa Barbarians have
the good taste to repeat it each re-
curring year.

Successful farming depends as much
upon the individual as upon the soil.
One of the researchers in the Depart-
ment of Agriculture cites the circum-
stances that in a Midwestern State
there are two farmers whose lands are
side by side. Each has eighty acres
and the soil and planting are exactly
the same. Yet when the figures for the
year were completed it was found that
while one had a net profit of $1,750
the other was $198 to the bad. Is this
the difference between diligence and
dullness? If so, then the recently in-
augurated farm bureau, besides ap-
propriating funds to ameliorate the
condition of the husbandman, may also
find it necessary to establish a mental
survey annex to ascertain if establish-
ing prices is the only necessary pro-
ceeding to bring in the bacon to every-
one.

When the Mt. Wilson observatory
was selected as one of the best places
in the whole country to establish such
an institution, in 1904, it was isolated
and nobody dreamed that it would
ever get over its wild and woolly en-
vironment. Now a 200 inch telescope
is being constructed and the star-
gazing vrofessors are in doubt as to
whether the same Mt. Wilson is the
proper place to install it. The trouble
is that the entire surrounding country
has been built up in excess of the
anticipation of anv of the optimists of
that day and age. There are a hundred
cities which now reflect their electrical
achievements on the sky, and _ this
situation gives the learned professors
the “willies.” so to speak.

They tell me that in 1904 an oc-
casional coal oil glim and a few fire-
flies constituted the only illuminations
with which they had to combat. Now
the same territory looks like a section
of the milky way. If they have to go
out to the Sierra Madre mountains to
avoid the Great White Way, it is go-
ing to prove a_ bitter pill to Los
Angeles boomers, especially the real
estate men, who are more directly re-
sponsible for the changed conditions.

But the star gazers have to be con-
sidered and such a thing as a portable
200 inch lens is not to be thought of.

Sometimes I wonder if we are not
getting back to the good old days
which preceded those when “big busi-
ness” began to sit up and take notice.

Then each man owned his own busi-
ness. If he was a cobbler, carpenter,
tailor or mason, he owned his own
shop and tools: Then all at once con-
solidations became an accepted fact.
The corporation owned the shop, the
tools and the business, and the former

proprietor became dependent on some-
one else for a job. Then came along
the consolidation of the small stores,
so that, instead of a hundred different
institutions there was the department
store, which owned its own delivery
system, had its own window trimmer,
did mass advertising, went into the
business even of feeding the public and
a thousand and one other things.

But from my personal observation
and what I have had told to me by
chain store operators there is a pos-
sibilitv. that consolidation has out-
consolidated itself. Quite likely spec-
jalization became such a force that
even some of the biggest concerns are
beginning to realize that it is much bet-
ter to devote one’s energies to some
one thing and let specialists handle
other lines.

It has really got so far along that
when a delivery truck comes to your
door with the name of some great mer-
cantile institution gaudily painted on
its sides it may not mean anything at
all. The truck may be owned by a
private express company who is per-
forming this service on a contract. If
you eat lunch or drink an ice cream
soda at a drug store fountain, you may
not be patronizing the drug store at
all, but you may be really enriching
the coffers of some catering establish-
ment. The cigar counter where you
buy your cigar may be controlled by
another lessee.

A new, very large Los Angeles de-
partment store I know of is rzally but
a community of small dealers who sub-
let certain space for bartering their
own wares. If you buy haberdashery
you are simply patronizing a small!
shopkeeper and the same may be said
of shoes and even toilet appliances.
This is very often apparent when one
looks over the display advertising oi
many of the so-called department
stores, and notices the lack of co-
ordination in exploitation.

In a general way, however. the effect
on the patrons is about the same, but
it makes a vast difference with the
Managers if they are in reality
handling their own affairs, even if they
are following a fashion set by some-
one else. Sometimes it is a good plan
to accept the advice of the other fel-
low, especially if he has been educated
in the school of actual experience.

It is worth the while of the average
small merchant to occasionally take an
inventory of himself in order to make
sure that he is not subjecting himself
to handicaps which ought not to be
tolerated. Frank S. Verbeck.

2. o--o————_———
Watch Lights the Keyhole.

A watch that illuminates the key-
hole for late homecomers has been de-
signed by a French inventor. Instead
of placing luminous paint upon the
hands, he has coated the dial and left
hands black so that their position can
be seen against the glowing back-
ground in the dark, says Popular
Science Monthly. A key ring is at-
tached to the watch. The dial is said
to give sufficient light to enable the
right key to be selected from the ring
and placed in the keyhole without
undue fumbling.

—_+++>___

Ferndale—The Cabinet Ventilator
Corporation, 22823 Woodward avenue,
has been incorporated to manufacture
and deal in cabinet ventilators and
household appliances, with an author-
ized capital stock of $45,000, all of
which has been subscribed and paid in.

——
The less a man knows, the longer

it takes him to find it out.
—_———
Mistakes are only funny when they

don’t hurt.

 

 

CELEBRATE LABOR DAY
AT RAMONA PARK |

(Reed’s Lake, Grand Rapids)

MONDAY, SEPTEMBER 2

YOUR LAST CHANCE THIS YEAR TO CELEBRATE

Gorgeous Fireworks Display!

Balloon Ascension and Parachute Drop!
Special Holiday Vaudeville Program!

Dawn Dance 12 a. m. to 4 a. m. Sept. 2!
Dancing Labor Day Night, 8:45 till 12!
Amusements! Rides, Slides, Chutes, Glides!
Acres of Fun! Popular Prices!

SEE

AND

ENJOY

 

 

STRANDED

yet he kept both
engagements

 

 

 

 

 

While upstate on business, recently, an
automobile official missed his train con-
nections and was stranded for the night.
Two important appointments loomed
ahead—in Lansing and in Detroit.

In that emergency, he turned to the tele-
phone. The two cities were called and
his business completed so satisfactorily
thatit was unnecessary to visit either place.

The telephone always is ready to

serve you, either in emergency or
in the regular conduct of business.

MICHIGAN BELL
TELEPHONE CO.

 

 

 

4
i

Ce

 

12

FINANCIAL

Have Returned To Traditional Central
Bank Policy.

Any attempt to forecast the course
of the stock market over the next sev-
eral months must recognize as one
important factor the probability that
if security borrowings maintain sub-
stantially their present volume inter-
est rates will continue high, declare
G. M. P. Murphy & Co. in their Fort-
nightly Review.

In an article, “Some Observations
on the Money Market,” the brokers
say that the higher bank rate has
raised the question of the possible ef-
fect of the monetary situation on the
current stock market.

“Tt is obvious,” they say, “that the
Federal Reserve authorities are inter-
ested primarily in the avoidance, so
far as may be, of a strained position
in the member banks and even more
concerned with maintaining a position
in the Federal Reserve Banks calcu-
lated to enable them to perform the
function of assisting the member
banks in periods of unusual demand.

“The statistics of the member banks
appear to furnish a real basis for Fed-
eral Reserve concern as expressed first
in the rediscount actions in early 1928.
in the “warning’ of February, 1929, and
in the recent rediscount rate increase.

“Not since the inflation days of 1920
have the loans, both security and com-
mercial, of the reporting member
banks been so high relative to demand
deposits as during the past two
months.

“Since active fall business generally
results in an expansion of loans from
the midsummer level it is possible that
the strain on the banking system may
be still further increased, barring ex-
ceptional Federal support or liquida-
tion of stock market credit.

“Through the sale of investments.
which is one of the principal reasons
for the present condition of the bond
market, the member banks have avoid-
ed, at the expense of some liquidity,
any situation resembling 1920, while
the well-fortified condition of the Fed-
eral Reserve itself lends an important
safety factor to the situation.

“The international aspects of Fed-
eral Reserve policy were the prime

causes for its desire to avoid an un-,

usual strain on the foreign exchanges
and to stimulate American export
trade during the fall of 1927, which
resulted in the establishment of the
‘easy money’ policy.”

Commenting on the National out-
look the brokers say: “The considera-
tions of banking policy favor an ex-
tension of credit sufficient to accom-
modate business during the active fall
season but insufficient to provide for
abnormal conditions of credit which
would later require a radical deflation.’

In summarizing the artitle says that
“while seasonal considerations may
have suggested some temporary re-
laxation in central bank policy in line
with the practice of recent years, the
situation has not evidenced an event-
ual lesser demand for credit or any
signs of reduction of loans previously
incurred,

MICHIGAN TRADESMAN

“For these reasons and in view of
the fact that domestic business scarce-
ly requires a stimulating influence the
Federal Reserve authorities appear to
have returned to a traditional central
bank policy leaning toward firm
money in situations such as at pres-

ent.” I. OW:
[Copyrighted, 1929.]
—_~+<-+—___
Production Output Fattens Net Earn-
ings.

For the seventh consecutive month
in 1929 to date industrial production
in this country has risen to a new
record high for any corresponding
month in history but on a 10.4 per
cent increase in output American in-
dustry has been able to swell its net
profits 40.3 per cent. When the situa-
tion finally is understood it probably
will be found that the 1929 stock mar-
ket is explained partly by the rela-
tively large increase in profits earned
by our corporations on a relatively
small increase in the volume of busi-
ness.

At 134.3 the index of industrial pro-
duction for July computed by the
Standard Statistics Company, Inc., not
only established a new record for that
midsummer month but rose above the
June level. It compares with 119.5
for July, 1928. With 116.3 for July,
1927. What makes last month’s ex-
pansion in industrial activity interest-
ing once more is not the particular
gains of two or three industries but
the sweeping improvement shared by
virtually all of the major groups.

Specifically ‘Standard’s July index
this year for the iron industry rose to
133.4 from 109 in the same month a
year ago. Steel to 147.7 from 122.
Motors to 200.2 from 163.5. Tires to
236.8 from 197.5. Cotton goods to
115.7 from 93.6. Wool to 99.8 from
91.6. Silk to 169.9 from 144.9. Shoes
to 123.8 from 120.1. Electric power
to 19.5 from 171.6. Bituminous coal
to 97.2 from 90.5. Crude petroleum to
191 from 165. Paper pulp to 118.8
from 110.8. Gasoline to 275 from
236.1. Sugar to 109.6 from 97. Chemi-
cals to 141.2 from 118.2. Copper to
128.9 from 119.6. Lead to 115.3 from
103.2. Zine to 129.7 from 121.4.

Only three groups in the tabulation
reveal a poorer condition as regards
output than a year ago. The meat in-
dustry fell to 92 from 93.7 a year ago.
Cement to 169 from 177.2. Lumber t»>
100.4 from 107.6.

If the stock market is awaiting a
definite downturn in business before
it breaks these figures on a long list
of representative industries provide no
basis for expectation of any substan-
tial bear movement soon. Instead they
confirm the view that industry
throughout the country is still running
strong. They do more. They bear
out the significant conclusion that
from a small growth in industrial out-
put our corporations have been able
to grind out a larger and larger profit.
Beyond a certain point unit costs be-
come relatively small and net earnings
relatively large.

Paul Williard Garrett.
[Copyrighted, 1929.]

 

August 28, 1929

 

 

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COLLECTORS AND INSURANCE ADJUSTERS
Fire losses investigated and adjusted. Bonded to the State of Michigan.
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August 28, 1929

MICHIGAN TRADESMAN

13

 

Chances Only Even in the Stock
Market.

Every now and then sober-minded
observers find it necessary to point
out that this great bull market is not
the one-sided affair it seems. A vast
amount of corrective selling has been
taking place even this month when the
tide of prices seemed everywhere to be
sweeping upward.

Actually the man who bought stocks
blindly on July 31 to make his killing
in a possible August bull market had
no better than an even chance. About
as many listed stocks have gone down
as up. The man who picked U. S.
Steel, American Telephone and Tele-
graph, General Electric and _ Inter-
national Telephone and Telegraph is-
sues for an August rise has been in-
deed fortunate. The man who picked
any one of 327 listed stocks that sold
both on July 31 and August 21 has
made money. This number represents
50.1 per cent. of all the stocks that
sold on the two days. Consequently
purchasers at random had only a 50-
50 chance to make money in the spec-
tacular bull market of recent weeks.

For simultaneous with the impres-
sive advance in selecting stocks has
come a downward movement in 292
issues, or 44.7 per cent. of the total.
Thirty-four stocks, or 5.4 per cent.
have neither advanced nor declined.

Once more the spirited rise in the
stock averages to record high levels
this month has created an illusion of
advancing quotations not confirmed
through a study of individual issues.
even the Standard Statistics Com-
pany’s weighted index of 90 represen-
tative stocks has risen 13.3 points dur-
ing the priod under survey. The pub-
lic utility stocks are up 18.2 points.
Industrials 12.3 points. And rails 5
points. All of the accepted averages
show a rapidly advancing market for
August since necessarily the averages
must be computed from the movement
of the quality stocks. A 40-point rise
in Steel common and the advance in
Standard Oil of New Jersey, General
Electric and American Telephone
stocks has given life to the averages.

Perhaps one reason that the mar-
ket has not run into more corrective
downward adjustment than the aver-
ages indicate for this summer’s bull
market is that the averages do not tell
the full story. They obscure rather
than reveal the very substantial de-
clines occurring in important sections
of the list. Whatever the movement
of the market leaders may suggest
buyers have not gone into the market
this summer in an undiscriminating
manner. They have been constantly
examining the lists before buying.
They have done more. They have
been selling the poor ones to make
room for good stocks.

Paul Willard Garrett.
[Copyrighted, 1929.]

——_-_-_-_ $a
Basic Improvement in Farm Buying
Power.

Dreams of _ increased
power turned into reality for the farm-
er present one foundation for 1929
prosperity that becomes impressive
when reduced to cold figures on re-
cent crop estimates.

purchasing

Frequently the benefits either of an
increased production in agricultural
products or an increased price are lost
through a simultaneous decline in one
or another element figuring in com-
putations on what the farmer will
make. Thanks to an increase in prices
the farmer this year will get an indi-
cated value of 8.3 per cent. more for
his grains than a year ago, and thanks
largely to an increased crop the cot-
ton grower will get 28.8 per cent. more
than a year ago for his product. Look-
ing at the country’s four leading grain
crops as a whole and also the cotton
crop the indicated value on the basis
of recent oGvernment estimates and
current market prices is $5,840,000,000.
That compares with $5,179,000,000 a
year ago. It presents the probability
of a 12.8 per cent. increase over last
year.

Into this computation is figured an
increase in the indicated value of the
corn crop of 12 per cent. Wheat 1.6
per cent. Oats 5.4 per cent. Rye 12.2
per cent. But too much attention to
these detailed figures obscures the im-
portant conclusion suggested by them
What they
mean really is that what was a faint

when viewed generally.

hope late last spring in the agricul-
tural regions has become a reality or
nearly so. It is too early to say that
an increase of 12.8 per cent. in agri-
cultural purchasing power is assured
but that is the present indicated in-
crease in the value of the crops and
it is not too early to say that farm pur-
chasing power for 1929 will abundant-
ly exceed that of last year.

Time was when agricultural pros-
perity in this country was considered
an essential to an improvement in gen-
eral conditions. With the growth in
such major industries as the motor,
building and steel groups, and the drift
in our rural population to the cities,
not so much emphasis is given to this
aspect of prosperity as formerly. Yet
its contribution cannot be minimized.

Fortunately for bus:nes3
and for agriculture itself the work of
the Administration’s new farm board

general

has been made substantially easier by
the summer improvement in condi-
tions. While the larger purchasing
power of the farmer will benefit the
mail order and agricultural implement
companies especially the advantages
reflected in the crop values reach far
beyond the interests of any narrow
group of industries.
Paul Willard Garrett.
[Copyrighted, 1929.]

—_+~2+__
Speculating About Rayons.
There is quite a little speculation
among handlers of cottons regarding
the extent to which all-rayon fabrics
are going to cut into sales of the for-
mer during the next twelve months.
It is pointed out that he increasing
demand for rayons from the men's
underwear trade is threatening the fu-
ture of nainsooks (pajama checks)
used for that purpose. Whether they
would supplant the latter to the ex-
tent they have taken the place of mus-
lins and other fine cottons in women’s
underthings was said to be proble-
matical, but there is no question of the
competition they are offering. Rayon-

filled goods, especially rayon

crepes, are also regarded as_ strong
contenders against all-cotton fabrics.

The capable executive is one who
selects the right man for the job and

then holds him responsible.

 

L. A. GEISTERT & CO.

Investment Securities

GRAND RAPIDS— MICHIGAN
506-511 GRAND RAPIDS TRUST BUILDING

Telephone 8-1201

 

 

 

 

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14

MICHIGAN TRADESMAN

 

August 28, 1929

 

The Clerk Adds It Up.

Some grocery clerks, not excepting
proprietors, who are efficient in every
other respect seem slow and hesitant
when adding up a customer’s account
—the list of purchases. The number
of stores where each clerk adds up the
buyer's account, receives the money
and makes change is on the decrease,
but in many groceries where the num-
ber of clerks is too small to employ
a cashier for that work alone or in
connection with answering telephone
calls, each clerk completes the deal
with each customer.

Many a customer patiently waits for
the announcement of the sum which
he or she has computed in one-half
the time, while others impatiently wait
for a chance to be served. An adding
machine would help these hesitant un-
certain clerks and pay for itself in sav-
ing of time. It must be a small busi-
ness that could not profit by the use
of an adding machine.

The computing scale is indispensable
in a grocery, but it cannot be used in
all transactions. The grocer buys va-
rious farm products of his customers
in varying quantities and units and he
uses pencil and paper to multiply.
Now there are short cuts which every
one should know and become adept in
their use.

Examples of short cuts may be
shown here: Never multiply by nine,
19, 29, 39 or any number ending with
9. Multiply by 10, 20, 30, 40 and so
en and then deduct once the multi-
plicand. Nine times 16 is 10 times 16
is 160, minus once 16, or 144; 29 times
37 is 30 times 37, or 1110, minus once
37, equals 1073. Adopt this one short
cut and practice on it until it becomes
a fixed habit. Then take up others.

Never multiply by 25 nor multiply
25 by any other number, because 25
is one-fourth of a hundred; 25 cents is
a quarter of a dollar. Divide by 4 in-
stead. For example, a grocer buys 25
quarts of berries at 13 cents a quart,
or he buys 13 quarts of raspberries at
25 cents a quart. One-fourth of 13 is
34%—that is dollars — $3.25, in either
case.

Look at it another way: An article
costs 25 cents. Each one represents a
silver quarter. Stack the total number
up on the counter by fours. Every
four is a dollar, just the same as if the
buyer stacked up four quarters for
each four packages.

And another thing: Whether footing
up a customer's bill or at work on
your account book, never carry a fig-
ure to the next column as we were
instructed in school long years ago.
If the total of the cents column is
61, we will say, put down 61, not just
the 1 and carry the 6 to the head of
the column. If you are interrupted
part way down a column you won't
have to think back and wonder what
figure you brought up to start adding
that column. The total of cents, tens,
dollars are each one complete at the
foot, and you never have to start all
if you have left it ten minutes or

over ’
ten days. E. E. Whitney.
toe :

Martin Goossen Attends the Ohio
Convention. :

Lansing, Aug. 27-—-I thought it

might be of interest to your readers to

know that Mrs. Goossen and myself

attended the State of Ohio convention
of retail grocers Aug. 19, 20, 21 and
22. We also had the pleasure of meet-
ing our State president, Mr. Vander-
honing, of Grand Rapids, at the con-
vention. We certainly enjoyed the en-
thusiasm of the delegates from the
State of Ohio. We feel wonderfully
grateful to the officers of the Ohio
association and especially to Walter
Nichols, their secretary. He was so
pleased to have us all as guests and
he turned our registration fee of $5
saying the association was very much
pleased with the visit and that we
were welcome to all the good times
that were planned. They had special
lady committees, who made my wife
feel pleased with their attention. A
boat ride on Lake Erie, the visiting of
wholesale houses and manufacturers
of candies, bottling of olives and fruits
and visiting the art gallery, etc. The
Ohio ladies are wonderful workers
with their husbands. They have their
regular meetings as well as the men
in the interest of the business. We
were also pleased to meet our Nation-
al president, E. S. Berthiaume, who
gave a wonderful address Tuesday
afternoon, Aug. 20. The Ohio associa-
tion has its own meeting offices
with printing department, lodge rooms,
etc. They have six people on the pay-
roll in their office and printing depart-
ment. Property valued at $12,000 with
eaipment—and all paid for. Michigan
boys will have to get their skates on
and prepare for greater work. We now
have Herman Hanson. He has some
fine ideas and only wants co-operation.
He is giving time and attention and
by giving him the necessary help, it
will only be a matter of time wheu
every grocery and meat dealer will see
that to join the local and State as-
sociation will create for the merchant
untold benefits. The Ohio office turns
out much printing for their members
and sends out circular letters weekly,
as I understand, to many homes for a
reasonable charge, so what will our
association do for full co-operation?
Will any lag behind or will we inspire
the men at the head of our organiza-
tion so that the National association
will feel we are among the best of the
leaders? M. C. Goossen.

——_—_2+ +>
Sidelights on Life at Charlevoix.
Charlevoix, Aug. 27—Adams & Son,

who have charge of the distribution
of newspapers in their store, informed
me that a commercial traveler came in
their place vesterday and said that he
admires the decoration in their store
and that he read about it the day be-
fore. Adams asked him where he
noticed it and he said while he was
at a Traverse City hotel he read the
item in the Tradesman. Adams prom-
ised to try to get some new subscrib-
ers for you.

In passing the Mrs. Bridge Shop
this morning, I noticed that Fred
Leighton, of 619 North Michigan
avenue, Chicago, had an exhibit of
Indian goods there and I thought it
to be an opportune time to show my
collection of Seminole Indian pictures
there. They accepted my offer, which
will give the local neople a chance to
note some of the Seminole Indian life
as seen and photographed by me.

L. Winternitz.

———_>+ 2
Probe of Shirting Design Piracy.
At the request of the Shirtings Fab-
rics Association, investigators for the
Federal Trade Commission are being
sent to New York to investigate com-
plaints of piracy of design. Interven-
tion of the Government was asked last
week following an investigation by the
Association into protests by its mem-
bers against the activities of two com-
panies in the industry. The complaints
are the first upon which the Associa-
tion has taken such action in over a
year.

Sees Rayon Shortage Ahead.

A virtual shortage of rayon stocks
in the market by Nov. 1 is predicted
by S. A. Salvage, president of the Vis-
cose Company. The demand from
consuming trades, he said, has been
steadily broadening and orders booked
are absorbing output at firm price
levels. The new tariff schedule on
rayon, Mr. Salvage added, meets in
the main the desires of the trade, ai-
though its terms provide more bene-
fit to the larger producer than to the
smaller one. The recent readjustment
in domestic prices has lessened the

competitive difference on imported
yarns, he said.
——_ + ___

Felt Hats Being Pushed.

With clearance of straw _ hats
dwindling, both retailers and manu-
facturers are pushing lightweight felts.
Fair success is reported in consumer
reception of these efforts, which are
on a larger scale than last year. The
delicate shades are being stressed in
the offerings, particularly. the pearl
grays and light tans. Regulation
felts, it was said yesterday, will be
displayed early in September with em-
phasis placed on snap brim. styles.
More formal headgear will feature roll
brim and Homburg types. Expanded
sale of derbies as an “extra hat” is
anticipated.

—_———_2.-eo-oa__—_
Concessionaire Goods Selling.

Not for many years have orders
been so heavy for the various types of
goods sold by concessionaires at the
Summer parks and beaches. The al-
most unbroken run of clear weather
has produced patronage for them that
has been extremely profitable. Start-
ing with light stocks as a result of
their experience during the last two
or three years, many of the game men
have been short of “prizes” during
most of the season. Requests for
rush deliveries in anticipation of labor
day crowds are the rule in the orders
placed.

> 2. ___
Dogs Become Giftware Motif.
The dog motif is being given much
attention in new lines of china and
pottery gift items. All sizes and
breeds of dogs from small bull pups
to large, graceful wolfhounds are be-
ing featured in colors and in modern-
istic or novelty treatment. Many of
the items are designed purely for
decorative purposes, but others stress
utility as desk weights and ash trays.
Imported soap dogs are also being of-
fered and promise to take well in Fall
gift ware lines. Wholesale prices on
the range of dog items is from 20 cents

to $5 each.

—_--__-
Color Still Dominates Kitchen.
Dealers in the cutlery and kitchen-
ware field are much interested in the
attempt on the part of some retailers
to “bring back the white kitchen.”
They express doubt, however, that
substantial progress will be made,
asserting that the housewife continues
to favor colored effects strongly. Or-
ders being placed for colored mer-
chandise, they add, far exceed those
for white. The cutlery demand con-
tinues to stress stainless steel items,
while.the call for aluminum and new

pewter effects is outstanding in cook-
ing utensils.
——_—_. >a —_____.

Push Silk Shirts For Holidays.

The men’s shirt trade will seek to
expand commitments in holiday shirts
immediately following labor day. Ad-
ditional trips will be made by road
representatives, who will present num-
bers added to the earlier lines. The
belief is expressed that silk shirts wiil
meet with a demand greater than that
of last year, and efforts will be made
to develop a better advance business.
Jacquard effects on white and colored
grounds comprise the bulk of these
Better-grade broadcloths
will also be pushed in both collar-
attached and collar-to-match styles.

—_+--____
Mirror Demand Is Gaining.

Recent trends in home decoration
have favored an increasing use of mir-
rors, and manufacturers look forward
to a Fall and Winter business ahead
of last year. In addition to hanging
mirrors, the plateau type for table
use is coming back. These are shown
in new designs which feature a gold
or silver inlay effect in floral or mod-
ernistic patterns. When the greater
part of the mirror is silvered, the in-
lay is of gold color, with the inlay of
silver when the gold shade dominates.
The plateaux are of various sizes and

wholesale from $4 to $8 each.
——_22-2—____

Glove Style Chart For Clerks.
A style chart of women’s Fall and
Winter gloves in a form suitable for

offerings.

insertion in the salesbooks of glove
clerks for ready reference when ad-
vising customers about
various occasions has been prepared
by the Associated Glove Crafts. Styles
and colors are indicated for gloves for
tailored, afternoon, formal, motoring
and Winter sports wear. Copies of
the chart will be furnished free by the
organization to glove buyers on ap-
plication to it at Troy, N. Y., or at 40
Worth street, New York City.

gloves for

>. ___
Dahlia To Fore in Colors.

While greens have been featured
as likely to achieve much popularity
as outstanding fashion novelty shades
for Fall, they are being rivaled at the
moment by the sudden interest in the
purple tones. The shade known as
dahlia has come into the limelight
strongly, following its sponsorship re-
cently by a leading couturier. It is
being stressed not only in ready-to-
wear but in many accessories. From
a volume standpoint, however, black
and browns dominate, the former still
retaining a strong lead.

—_—_2- >
“Zep” Flight Spurs Map Call.
Round-the-world aircraft travel has
increased the call for geographic
globes and maps. It has also prompt-
ed manufacturers to bring out novei-
ties featuring the map idea. One of
the latest for children is a large size
beach or handball on which is shown
a well detailed map of the globe. The
ball is of the usual type with rubber
bladder and outer covering, the map
being printed on the latter. The seas
are outlined in blue and the land in
yellow. Colors are said to be fast.
The balls wholesale at $25 a dozen.

oN

Re

 

 

 

 

 

August 28, 1929

MICHIGAN TRADESMAN

   

15

 

MUTUAL FIRE INSURANCE

Changes in Stock Company Opera-

 

tions.
An article by Alfred M. Best, who
is known to every insurance man,

appeared in the Weekly Underwriter,
which contains information of
interest to every student of present-

much

day insurance affairs. In the article

by Mr. Best, entitled “Will Fire
Insurance Develop Along Changed
Lines?” Mr. Best singles out two
striking developments in the stock fire
insurance business during the last
thirty years. They are:

1. The great increase in the size

and strength of the leading companies.

2. The concentration under the con-
trol of a small number of company
groups of a large percentage of the
total business transacted.

In his article, Mr. Best points out
that thirty years ago, there were only
five American stock companies which
had as much as $5,000,000 combined
capital and surplus. To-day there are
fifty such companies. At the end of
1898, there were 247 American stock
fire and marine insurance companies.
At the end of 1928 there were 354, and
it is of particular interest to note that
74 of these companies began business
since January 1, 1926. This is a strik-
ing illustration of the profits which
many investors receive in the fire in-
surance business, or rather we should
say, in the banking or investment end
of the fire insurance business, because
as Mr. Best points out further in his
article, five years ago premium writ-
ings were one-third more than the
combined capital and surplus of all
companies. To-day, combined capital
and surplus amount to 155 per cent. of
premium writings. The change has
been due to the immense amount of
money invested in both old and new
companies in the last few years,
amounting to over $38,000,000 in 1928
alone. Mr. Best goes on to say:

The influx of new funds, coupled
with the trend of the stock market,
has strongly emphasized the import-
ance of the investment policy, which,
as regards the leading American fire
insurance companies, has been both
shrewd and successful. In_ recent
years spectacular increases of assets
and surplus have been made by a num-
ber of companies, due almost wholly
to increases of security values; but
what the future holds for the stock
market is beyond my power to guess.
It is certain, however, that the gen-
eral investment policy of the com-
panies has changed in recent years, so
that stock market movements are
vastly more important to them now
than ever before.

To the intelligent insurance man, no

elaboration of this statement is re-
quired. .Mr. Best’s article contains
other figures which are interesting

from a comparative standpoint. In
1898 the 247 companies had a total
combined capital and surplus of $161,-
247,487. Their total net premium in-
come was but $93,656,551. To-day the
three largest companies have com-
bined capital and surplus greater than

that of the entire 247 companies thirty
years ago, and their combined prem-
ium income for 1928 was nearly ten
million dollars larger than the premium
income of all the American companies
in 1898.

This is indeed a day of opportunity
in the stock fire insurance business.

—_++.___
Heed This Advice.

Promote fire prevention and protect
your property and family.

Last year over $1,000 worth of prop-
erty was burned every minute and a
life was lost every 35 minutes.

Clean. property seldom
away with rubbish and junk.

Careless smokers burned $30,000,000
worth of property last year.

Keep matches in metal boxes where
children cannot reach them.

Don’t keep ashes in wooden boxes
or deposit them against wooden
buildings or partitions.

Don’t change your electric wiring
without consulting a competent elec-
trician.

Don’t hang electric light cords on
nails.

burns—do

Be careful with electric flatirons and
always use with signal light.
Use

stoves and protect

under all
woodwork where
stoves or furnaces are close to walls.
Don't pipes through
ceiling, roofs or wooden partitions.
Have all flues cleaned, examined
and repaired at least once a year.

metal protection

pass stove

Every open fireplace should have a
screen.

Don’t connect gas stoves, heaters or
hot plates with rubber hose.

Don’t use gasoline or benzine to
cleanse clothing near an open flame,
light or fire. Use noninflammabie
cleaner.

Don’t use kerosene,
naphtha in lighting fires or to quicken
a slow fire.

Don’t use liquid polishes near open
lights. Many such compounds con-
tain volatile inflammable oils.

Don’t go into closets with lighted
matches or candles.

Remember that there is always
danger in the discarded cigarette and
cigar stub.

benzine or

—_~2++___
Trying the Same Old Gag.

North Dakota has a state fund for
carrying fire insurance on state owned
buildings. Insurance Commissioner
Olsness, who has charge of t h e fund,
made arrangemens to reinsure with the
Implement Dealers Mutual, doing the
business direct without the interven-
tion of agents. Now several agents
have brought a suit to prevent the
superintendent from consummating the
deal on the ground that it is a viola-
tion of the law, in that it constitutes
engaging in private business by the
state. The bogey of possible assess-
ments is also held up as a positive bar
to the state’s carrying mutual insur-
ance. These North Dakota agents
ought to read the clear cut and con-
vincing opinion of the Pennsylvania
Supreme Court in the Erie school
board case, from which they will learn
what the standing of a policy holder
in a mutual company really is, and also
what the liability to assessments

means. The Pennsylvania decision
hits the old “gag” squarely on the
head and ought to effectually squelch
it.
—_»>->___

A Business Man’s Philosophy.

The heads of many of us are filled
with vague notions
never undertaken to formulate.

which we hav:

The notions crop out in conversa-
tion in of half-finished, al-
most

the form
meaningless sentences, usuall
ending with the phrase, “I can’t just
express what I mean.”

I had heard this so often from one
woman that I suggested she sit down
some day and write just what she did
think, taking plenty of time for the
task,
that her

I intimated that she might find

ideas were not so startling

a Big Bertha.

after she had reduced them to plain
prose.

I discussed this thought with a
lawyer and was pleased to win his

He told me that the hard-

est task of the lawyer is to reduce the

agreement.

windy expressions of his clients t

o

precise language. From the bulbous

dough of exclamatory lung-thinking
and resounding desk-pounding a mod-
est loaf of digestible English must be
The

document to the vocal

produced. relation of the final
fireworks is as
the pop of a toy pistol to the boom of
William Feather.
——_2+.—__—_

A temptation is ten times as easy t)
see and to grasp as an opportunity.
ee

man borrows trouble

Many a who

doesn’t pay his debts.

 

Affiliated with

320 Houseman Bldg.

The Michigan
Retail Dry Goods Association

Insuring Mercantile property and dwellings
Present rate of dividend to policy holders 30%

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

Grand Rapids, Mich.

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

The Net Cots O07) Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

 

The Popular
10c Seller.

 

 

SANITARY HANDY PACKAGES

  

MADE ONLY BY

PUTNAM FACTORY, NATIONAL CANDY CO. Inc., Grand Rapids, Mich.

Packed 12 Packages in a Box.
24 different kinds to select from.

ORDER TODAY.

 

 

  

 

die lbeatadradati ai

16

Music cf the Cowbells Still Linger in
Memory.

Grandville, Aug. 21—“Koling, ko-
lang, kolingle, far down the dusky
dingle the cows are coming home.”

No sweeter sound ever greeted the
ear of a pioneer boy than that cowbell
serenade made by a squad of bossies
treading the forest trail on their home-
ward march. Not even the thought
that he must milk several of the for-
est rangers spoiled his happiness.

Koling, kolang, kolingle! Did you
ever listen to that sort of music, dear
reader? If you never did you have
missed one of the most solacing bands
of music that ever echoed down the
aisles of Time.

Cowboys seventy vears ago in Mich-
igan, at least in the lumber country,
were not akin to those of a far West-
ern habit who fought Indians and
grizzly bears, Indians also, but for a
wonder our bears and redmen were of
a docile nature and never needed kill-
ing. to make them peaceable and
kindly.

In all my bovhood wanderings after
cows or with gun and dog seeking
game in the great pine forest, I never
saw but one real, live bear and he soon
disappeared in the dim distance, not
caring to make trouble for a boy with
a gun.

Nearly all my pleasant adventures
among the pines came of my cow
hunting. At one time, near the hour
of midnight, as I was driving home
a line of brindled beauties, a terific
screech or scream almost directly
overhead nearly took me off my feet.
The cows did not heed it and later
the screecher, an owl, sped away in
the distance leaving cows and boy to
tread on homeward in quietdue.

Such sounds in the depth of a dark
forest at near midnight are far from
pleasant even though one knows the
alarmist is nothing but a small speci-
men of the owl family.

Usually when the cows were cor-
raled and started down the trail there
was no trouble in getting them to the
home yard. I recail but one instance
in all my cowboy career in which the
cows refused to make their way home-
ward after being started, and that was
the time when my little six-year-old
brother and I found them moored in
a small marsh miles from home. Since
I have told that story I will not re-
peat it here. Will say, however, that
said little brother is now a Pacific
Coast lumberman well along in years.

The sound of a cow. bell has a
fascination for the ear of a pioneer boy
which no other music under the sun
can surpass.

The early Michigan pioneers were
a cheerful lot, seldom discouraged by
the numerous obstacles which ob-
structed their way. Lumbering was a
business full of romantic situations.
The tough man of the woods often
tramped a hundred miles to meet and
try out the strength of another border
giant who claimed to be the best man
in the woods.

Wrestling was often a sport that at-
tracted crowds. There was a colored
wrestler, his name forgotten, who won
fame as a wrestler, and who was in
demand at many social functions
among the pines. Once a large barn
I remember to have been filled to
capacity to witness a wrestling match
between this colored champion and a
white wrestler who came to our set-
tlement all the way from Grand
Haven, a distance of nearly forty
miles.

I think the white man was defeated,
but haven't a sure thought on the sub-
ject. With a few other boys, I climbed
into the haymow where we could look
down on the wrestlers and it cost us
not a cent. Square hold, collar and
elbow was the method, the later catch-
as-catch-can not being considered. In
fact, the latter was a mere rough and
tumble and not considered wrestling.

Some very pleasant evenings the
youngsters passed lighting bonfires on

MICHIGAN TRADESMAN

the newly cleared lands, where, by the
light of the fires, boys and girls
mingled their songs and stories. Often
we entertained our girl New England
school teacher with our wonderful
stories of the Wild West.

However, of all the reminiscences
of the past none are more pleasing
than those of the cow bell days when
the far away kolingle of a dozen bells
fretted the evening air for miles
around.

Not until the outbreak of rebellion
in the South were the pleasant pioneer
days broken in upon by serious dis-
turbances. Partisan feeling ran high
and many a fisticuff encounter came
from the rude politics of the hour. One
man who vowed he would die fighting
on his own doorstep rather than
shoulder a gun to go South lost his
defiant feeling when the draft caught
him in its toils.

A neighbor calling at the time found
the man and his w'fe both in tears
over the terrible fact that he had been
drafted. His courage oozed out of
his finger tips and a more docile sub-
ject for Uncle Sam's army was never
known.

All in all, the lumber country nearly
a century ago gave homes and em-
ployment to as hardy and honest a set
of men and women as were ever born
into the world. Young folks to-day
imagine they are enjoying themselves
far more than did their ancestors, but
it is doubtful if this is so.

The kolang, kolingle of old cow bell
days will linger in the heart and soul
of the eariy pioneer until the last
trumpet sounds calling him home.

Old Timer.
———_—__.~- +
Waning of the Resort Season.

Traverse City, Aug. 27—Tourists
and resorters are homeward bound.
Highwavs running South, West and
Eastward are crowded with motor
vehicles. Reservations must be made
early for seats and berths in railroad
coaches. The season has been a short
but lively one for all who provide liv-
ing accommodations and food for
health and pleasure seekers. Northern
Michigan is most attractive during the
months of September and October.
Efforts made to extend the resort sea-
son in the past have failed to interest
the people outside of the State of
Michigan.

A careful study of the license plates
attached to vehicles reveals the fact
that fully one-half of such plates were
provided by the State of Michigan—
that Michigan people are patronizing
the resorts of Northern Michigan,
owned by Michigan people. They are
spending vast sums for recreation
within their own State. While all the
states of the Union are represented in
the caravans which travel this section,
Ohio. Indiana and Illinois, in the or-
der named, supply a majority of the
non-residents to the transient popu-
lation of the commonwealth.

Hotels of this city have enjoyed a

prosperous season. Manager Holden,
of Park Place, has not been able to
provide lodgings for all who sought
them. Sam Farrow, of the Whiting,
says that his business has been much
in excess of that of last vear. Hans
Anderson, of the Anderson Hotel, says
he is satished with the patronage the
traveling public has given him this
season. Desirable rooming houses
have been filled every night since the
middle of July. Merchants, restaurant
keepers, taxi owners and, in most in-
stances, owners of roadside provision
shacks have been patronized liberally.
Barrels of money have been distribut-
ed throughout the district. Prosperity
and contentment prevail.

John R. Santo, one of the owners of
the popular Indian Trail Lodge and
Cabins, says the Lodge has beei
obliged to turn awav many applicants
for accommodations this season. Mr.
Santo’s hotel and cottages at Omena
have been fully occupied. Mr. Santo
has been a citizen of Traverse City
many years. He has contributed ma-
terially to its development. He has
served the municipality as its mayor,
member of the city commission, presi-
dent of the chamber of commerce and
also as its representative in the State
Legislature.

 

August 2

nan

7 geo

A considerable number of cottages
are under construction in the Edge-
water district. Others will be under-
taken later this vear.

The State camping ground on Eas:
Bay has been occupied largely by the
“tin canners” this season. The
grounds are level, nicely shaded ty
natural trees, convenient to the bay.
Conveniences for cooking and serving
meals, swings, revolving slides and
balancing boards for the pleasure of
children are provided by the State.

Arthur Scott White.
—_~+~-<.___

Children’s Furniture Call Grows.

In the growing volume of business
in children’s furniture, table and chair
sets in a variety of colors continue
outstanding. These sets are intended
for breakfast room or nursery use.
Diminutive dressers, beds and clothes
hangers are in good request. They
feature pastel enamel colorings and
frequently are decorated with  fairy-
tale characters or scenes. Among the
specialty items recently introduced are
a miniature telephone stand and a

book rack of juvenile height.

 

   

Bucking . . . twisting ... sunfishing . . . chain

 

lightning unleashed in a whirling, flashin

ball of demon horseflesh—that’s a packine
bronc—and it is one ofthe many breath-tak-
ing and thrilling features of Michigan’s first

 
 
  
 
  
 

 

- \ genuine Western Stampede which swings

) into action at the Fair Grounds on Labor Day.

S In_addition there are chuck-wagon races,

— yl wild-cow milking contests, fancy roping and
; _ oo oe riding, and many other picturesque and ex-

   
  

citing cowboy and Indian pastimes. Don’t
fail to see it. It’sa thriller from start to finish.

80TH ANNIVERSARY MICHIGAN

STATE FAIR

September 1 to7 Detroit
SEVEN DAYS —~ SEVEN NIGHTS

 

We dig up your
Lost Money

  

 

AN UNUSUAL COLLECTION SERVICE

Merchants’ Creditors Association of U. S.

Suite 304, Ward Building. Battle Creek, Michigan

Mr. Stowe says: We are on the square. So will you
after you have used our service. No extra commissions,
Attorneys fees, Listings fees or any other extras—
Only one small service charge.

 

REFERENCES:

Any Bank or Chamber of Com-
merce, Battle Creek, MR. STOWE bonded by the Fidelity &
of THIS PAPER, Michigan Retail Casualty Co. of New York
Dry Goods Association. City.

For your protect’on we are

 

 

 

Give us a trial on some of your accounts now.

 

 

~~

“

oe

 

~~

-

Ap ae

August 28, 1929

Brief History of the Grand Rapids
Leader.

D. R. Waters, reared and

educated in Pennsylvania, a farmer,

born,

whose home in Michigan was in the
region of Spring Lake, was employed
by M. H. Clark for a brief season to
write editorial articles to be published
in the. Democrat. Waters was a firm
believer in the wisdom of. tariff pro-
tection. He greatly admired Samuel
J. Randall, the Philadelphia occupant
of the speaker’s chair, in the Nation-
al House of Representatives, also a
In the Dem-
ocratic party there were many advo-
cates for free trade and many others
who favored a tariff for revenue. Clark
Waters did
not remain on the Clark payroll very
long.

Democrat protectionist.

was of the latter class.

However, he put one over on
Clark which caused much amusement
in the party. The Na-
tional Democratic convention had as-
sembled in St. Louis for the purpose
of nominating Samuel J. Tilden, as its
candidate for President. Tilden had
been an efficient Governor of the State
of New York and had broken up the
Tammany ring of grafters.

Democrat

His nom-
ination for President at St. Louis was
Waters hated
Tilden as greatly as his Satanic ma-

a foregoing conclusion.
jesty hates holy water. Waters sub-
jected Clark to many specious argu-
ments against the plan to nominate
Tilden and finally persuaded him to
write and dispatch by wire the follow-
ing telegram to the Michigan Demo-
cratic delegation to the National con-
vention:

“Tilden elected. If
nominated for the office of President
the Grand Rapids Democrat will not
support him.”

could not be

Shortly following the adjournment
of the convention, Waters returned to
his farm. Clark supported Tilden.

Clark sold the Democrat to Mess-
more & Stevens, in 1878, and started
a daily newspaper captioned the Eve-
nng Enquirer. The paper supported
the demand of the greenback party
for a repeal of the specie resumption
act, passed by Congres. It was not
well received by the business inter-
ests, nor by the general public. <A
few months after the initial number
was issued, William T. Powers, C.
C. Comstock and Julius Houseman,
who had supported Clark financially,
refused to supply the coin needed to
keep the Enquirer going and the plant
was turned over to Mr. Powers, who,
acting for his associate endorsers, en-
gaged D. R. Waters and W. B. Wes-
ton to continue the publication of the
paper under the name of the Evening
Leader. Weston was a_ successful
business manager and an able con-
tributor to the columns of the sheet.
Waters’ work was discreet and well
directed. Cleveland was elected Pres-
ident in 1892 and Waters received an
appointment as United States Marshal
for the Western district of Michigan.
Weston continued to edit the Leader,
ownership of which he gradually ac-
quired from his associates, most of
whom gave him their stock holdings
because of their admiration for the
man and his steadfast purpose to
maintain the paper at as high a stan-

MICHIGAN TRADESMAN

dard as possible considering the pat-
ronage it received. When the Booth
publishing syndcate invaded the Grand
Rapids field through the purchase of
the Morning Press from the owners
who had found the Press to be a los-
ing venture, Weston sold the Leader
to them for $10,000.
the option of

He was offered
cash or
Booth Publishing Co.
accept cash. If he

stock in the
He decided to
had taken stock
instead and retained possession of it.
his holdings would have been worth
more than $200,000 when he
about ten years ago.

During his ownership of the Leader,
Weston was ably assisted in the edi-
torial department by Henry M. Rose,
L. G. Stuart, Fred Adams and William
M. Hathaway. Arthur Scott White.

died,

Death of Leading Merchant at West
Branch.

The greatest of all tributes, that of
the final respects of his fellow asso-
ciates, his lodge brothers and_ his
friends, was paid Archie C. Irons, at
funeral services held in the home here
Tuesday afternoon.

Mr. Irons died at his home on Bird-
sell street Sunday morning, after an
illness

endured — for
several months and which iad brought

which had

him to the borderline of life several
times, during the past year.
and a

Courage
fighting spirit were not. suf-
ficient to overcome the long ravages
of a combination of ailments, and death
came peacefully at 5 o'clock on the
Sabbath day, stroke of
apoplexy suffered the previous Thurs-
day.

following a

For many years engaged in the gro-
cery business, from the when

West Branch was a lumbering town,

days

he called every man and woman friend
and around his bier in the last hour
were those whom he had_ befriended
in their time of need; because for him
they entertained only a feeling of love
and respect.

Gathered there to honor his memory,
too, were members of the Independent
Order of Oddfellows, and many friends
who had no claim to fraternal associa-
tion except in that camaraderie which
exists between friends.

It was a group of personal friends
who bore his body to the grave. Rey.
Leonard Sanders, pastor of the Meth-
odist Episcopal church, spoke words
of consolation for the mourners and
praise of the departed—words intend-
ed to aid in bridging over the gap
left in the ranks of his friends and
relatives.

Burial was made in Brookside cem-
etery.

Archie Carlsle Irons, was born in
Romeo, Michigan, September 29, 1852.
Te received his education in the public
schools and in the high school at
Flint. For a time he lived with his
mother on the farm and while yet a
young man he left the soil to enter
the grocery business. Ill health
brought him to West Branch over for-
ty years ago. Here he established a
meat market and general store. His
integrity in the business matters was
reflected in his every day life. His
loyalty and generosity being widely
known. He was always counted upon

with absolute certainty, as one from
whom needed help could be obtained.
During his many years of service to
the community he served on the board
of education for a period of twelve
years.

At Osage, Iowa, he was united in
Miss Marian Hopkins,
June 10, 1897.—Ogemaw Herald.

marriage to

—__»<+~
“Thank You” Checks Create Good
Will.

grocer has a_ rubber
thank You. He

stamps all checks he receives from his

A Chicago
stamp reading,
customers. When these are returned
by the bank the patron is certain to
see it, all of which helps create good
will.

Ve

TEA

RUSK

THE TOAST SUPREME

#8,

YY

Mh

Hy

 

  

17

 

 

 

Michigan State
Normal College

Opened in 1852

Educational Plant

Campus of one hundred acres. Eleven
buildings with modern’ equipment.
Training School, including Elementary
and High School Departments.

Certificates and Degrees

Life Certificates on completion of
Three Years’ Curricula.

A. B. and B. S. Degrees on completion
of Four Years’ Curricula.

Special Curricula

Home Economics, Kindergarten, Phys-
ical Education, Public School Music,
Music and Drawing, Drawing and
Manual Arts, Commercial, Rural, Agri-
culture, Special Education.

Normal College Conservatory of Music
offers courses in Voice, Piano, Organ,
Violin, Band and Orchestra.

Fall Term begins September 24, 1929.
Write for Bulletin and list of rooms.
Rooming houses for women students
offer a single bed for every girl.

Cc. P. STEIMLE, Registrar
Ypsilanti, Michigan.

 

 

 

 

 

 

Do You

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Customers,

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Or If You Want

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Business

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That is what a Joseph P.
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for your store.
Furthermore — a Jos. P.
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morale, and actually creates
tremendous good will which
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May we furnish definite, con-
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18

MICHIGAN TRADESMAN

August 28, 1929

 

DRY GOODS

Michigan Retail Dry Goods Association.
President—F. H. Nissly, Ypsilanti.
First Vice-President — G. BE. Martin,

Benton Harbor.

Second Vice-President--D. Mihlethaler,

Harbor Beach.

Secretary-Treasurer — John Richey,

Charlotte.

Manager—Jason E. Hammond. Lansing.

 

Handkerchiefs in Larger Sizes.

The new handkerchiefs for evening
and sports clothes are~made quite
large and of the sheerest materials.
They are, in some instances, larger
than the men’s, especially the chiffon.
georgette and lace ones. These latter,
however, are not considered quite so
attractive as the larager linen ones.
They are made with almost invisible
rolled hems. Some with white cen-
ters have novel borders in one and
two colors. Those in solid colors, too,
have attractive borders, often a brok-
en up design with white lines and
spaces. These handkerchiefs are quite
expensive, for they are difficult to dye
and require great skill in preventing
the colors from running into the white
spaces.

Ombre borders are also used on the
handkerchiefs in the red, brown and
blue, green and purple shades. The
borders range in widths from two to
three inches and are often marked off
by black lines, a row of dots or even
small squares. To carry with the gray
tweed suits, there are some with gray
backgrounds and an all-over confetti
design in black and red. This same
pattern is repeated on other grounds
and in other colors. Some of the hand-
kerchiefs in the solid colors, for con-
trast, have exquisite monograms or
simulated monograms in two contrast-
ing colors. These are about three
inches long and very graceful in ef-
fect. Cutwork is also used in the cor-
ners and applique work in some of the
hems.

The all-white handkerchief with a
bit of lace, a finely hemstitched hem,
or a rolled hem with a touch of hand
embroidery in the corner, or lace set in
the corners or as part of the border
are still considered by many as the
most appropriate handkerchief for the
formal afternoon costume. White or
an ivory tint also is thought to be the
best ally for a black or brown suede
handbag.

Evening handkerchiefs are soft, full
and fluttering affairs and have deep
hems of real or imitation lace. Those
with the lace borders are seen in solid
colors and those of printed chiffons
use solid colors for the borders. In
some cases, also, a two-tone border
is used.

——_+-<-____
Handbags To Match Costumes Are
Innovation.

Handbags made of tweed and in
envelope and pouch styles are trimmed
with leather, metal and wood. One
bag, with a half-way flap, has a wood-
en edge, with inlay work in the tweed
colors. Another bag in pouch style
has a natural wood frame with a
braided strap handle of tan leather.
The body of the bag is of a beige and
brown tweed mixture. With the idea
of having hat, bag and even shoes
matching one’s costume, many dress
designers are being besieged to sup-

ply an extra length of material for
making these articles. The hats are
made of strips of the tweed and fitted
to the head snugly. Many of the shops
meet the problem by showing bags,
hats and even shoes of tweed in neu-
tral shades.

One of the well-known fabric hous-
es in New York is advancing the fol-
in conjunction
with the Paris openings for wear next
Fall. They are a soft cucumber green,
a rich brown on the tone of a cocoa-
nut shell, and a plum with more rose
in it than purple.

lowing three colors,

Narrow collars that form yokes and
may be sewn into one’s dress come
in different styles to suit the needs of
the new frocks. For the dress that
has a drooping neckline for example,
an uneven yoke would be selected. The
circular neck, with the front cut a
little deeper, is well suited to the lace
yokes that have some sort of jabots or
lace ties. Also, there are the collar
and vestee sets, which are easy to
adjust, and which do much to bright-
en up a dark dress. Some of the ves-
tees extend to the waistline, others

allow for slight blousing.
———>->—___

Paint Creates Goodwill.

Paint is an invitation. The -public
is invited to look, to inspect, and to
come in, if a business building. The
grocer paints his store a pleasing color
so the buying public will be pleased
with the appearance of his store front
and will enter to buy. ‘Paint has made
a good impression that has returned a
cash value to his business.

Paint creates good will. A _nicely-
painted store is one that will long be
remembered. The impression has been
created that the merchant who has a
nicely-painted store is a superior mer-
chant. He has made an effort to be
different. In recent months the color
craze that has invaded every line of
merchandise has been utilized for store
fronts. Tints that would have been
thought too flaming only a few years
ago are now used, and the only result
is a brighter main street. Undoubtedly
the painting-up of the local stores in
towns and villages has had a lot to
do with the swing back to retail mer-
chants. The almost universal painting
of store fronts in brighter colors has
been a factor in bulding up retail
trade in the smaller business towns
and vilages.

—_++2—___
Fall Sports Clothes.

New and special materials play a
leading role in making sports clothes
look different this Fall, and new lines
back them up. Jane Regny, who is
famous for exclusive sports clothes, is
making her ensembles of an exclu-
sive knitted tweed known as “tweed-
tricot.” Her skirts are considerably
longer, being fully five inches longer
than the knees, and most of them are
gored and flared from the knees. The
persistent normal waist-line and the
tucked-in bloused waists and sweaters
of Regny make her sports dresses look
decidedly different. Knitted tweed
coats belted at the normal waist line
achieve a similar silhouette.

The regulation pull-over sweater has
very little place in the sports mode at

Regny’s or elsewhere. Blouses of
tricot or silk replace it. Marcel Rochas
whose sports suits have cape coats and
skirts of tweed, likes tailored coats or
jersey blouses with men’s collars and
four-in-hand ties of tweed to match the
suit.
ee
Dress Production Costs Rise.

‘Higher costs on the new Fall
models incorporating longer — skirts
will make competition between the
higher and lower-price garments in the
popular-price field less severe than for
some time. The greater yardage re-
quired to make the new styles, it was
added, will make it difficult for manu-
facturers of $3.75 to $10.75 garments
to offer the good values they have in
recent seasons. Adding four to six
inches to the length of a skirt means
adding from eight to twenty-four
inches in the yardage used in a dress,
it was pointed out. When thousands
of dresses are cut this is no small fac-
tor. The additional labor required to
make the new styles is also increasing
production costs.

—_22>___

Paint and Varnish Sales Ahead.

Prolonged dry weather this Sum-
mer has made the season more pro-
ductive to paint manufacturers than
for many years. The result is that the
slump in business which resulted froin
stormy weather during the late Spring
has more than been made up. This is
particularly true of business received
from suburban districts, where paint-
ing of small homes during April and
May was at a very low level. Con-
tract work in the metropolitan district
is increasing with the approach of the
Fall renting season, and this is aiding
both paint and varnish sales. Paints
for wall stippling in greens, tans,
creams and other shades are selling
very well.

—_»>+->—_____
Jewelry Matches Fall Necklines.
Orders for jewelry are
steadily increasing, with deliveries to
retailers of lines recently offered be-
ginning early in September. Designs
of many of the new necklaces are in
harmony with the varied neckline
treatments of Fall dresses. They fea-
ture stone and metal combinations,
with much use of gold and silver fin-
ishes. Pearls and crystals continue
in marked favor and are expected to be
active through the season in both
choker and longer lengths. Baguette
crystals are emphasized in_ better
grade merchandise. There is a general
trend toward the use of semi-precious
gems in items set with stones. Ear-
rings are now gaining.

novelty

—__~-
Pipe Styles on the Increase.

Smokers of pipes are steadily in-
creasing in number, and at the same
time are becoming more discriminating.
Not only must the modern pipe meet
the requirements of coolness, “bal-
ance,” but it must have lines which
make it distinctive. In other words,
it is said, pipe smokers are becoming
more “style conscious,” and new
types or adaptations of old ones must
be introduced frequently. Particular
play will be made to the collegiate ele-
ment this Fall, for it is among men
of the college age that an excellent

field for sales expansion lies. Increas-
ing smoking by women is expected to
stimulate late pipe sales among college
men considerably.
—_2-.—___

Delay Women’s Wear Spring Lines.

Few, if any, openings of women’s
wear fabrics for Spring are being
scheduled before the middle of Oc-
tober. From time to time there may
be offerings of certain classes of
goods for both immediate and Spring
use, but showings of regular lines will
be uniformly delayed. The action be-
ing planned meets to some degree the
wishes of the garment trade for later
openings. But, it was said yesterday,
showing lines in October is somewhat
earlier than is liked. This is particu-
larly the case this Fall, it was said, in
which deferred seasonal buying now
will mean a very active October per-
iod in wholesale garment lines.

—_>+>____.

Says High Waistlines Will Take.

Little question of the acceptance of
the higher waistlines sponsored by
Paris should exist in the minds of buy-
ers. There is one angle, however, that
should not be overlooked. That is
that the new silhouette is more ac-
ceptable to young women and small
women than to women of more
matronly figures. Advance business

. done in sizes 16 to 20 prove this, as

does the hesitancy of buyers to take
up the new models in sizes 38 to 42.
Whereas the new silhouette gives a
desirable “grown up” look to young
women and small women, the higher
waistline brings the upper figure of
larger women into prominence.

—2~+—>___
Shorts Invade Pajama Field.

A development this Summer in the
men’s pajama field that may be oi
marked importance for next year is the
use of regulation “shorts” with the
pajama coat. During the warm spells
many consumers found it cooler to
discard the pajama trousers, substitut-
ing the shorts for wear while sleeping.
While this was noticed fairly late in
the wholesale season, some manufac-
turers capitalized on it by offering
shorts which matched the pajamas.
More producers will do’so in their
next year’s lines, it was said, with the
possibility that the pajama outfit wil
become a three-piece ensemble, includ-
ing shorts.

—_+~-+—____

Meet Sept. 6 on Silk Practices.
Considerable headway has been
made in the joint survey being made
of trade practices in the silk trade.
The preliminary standards are to be
set up and will be discussed at a meet-
ing on Sept. 6 in the office of the Silk
Association of America in New York.
In attendance will be representatives
of the joint trade relations committee
of the National Retail Dry Goods As-
sociation and the executive committee
of the broad silk manufacturers’ di-
vision of the Silk Association. The
standards of practice to be set up will
deal with the relations between retail-
ers and manufacturers with a view to-
ward eliminating sources of friction.

——_+-~2

There’s just one emblem of liberty

that all races and times understand.
It is a fat purse.

 

 

 

 

  

 

1B
er

of

al

 

 

 

 

 

 

August 28, 1929

SHOE MARKET

Michigan Retail Shoe Dealers Association
President—Elwyn Pond.
V ce-President—J. E. Wilson.
Secretary—E. H. Davis.
Treasurer—Joe H. Burton.
Asst. Sec’y-Treas.—O. R. Jenkins.
Association Business Office, 907 Trans-
portation Bldg., Detroit.

 

How Shoe Department Helps Hosiery

The Hecht Reliable Stores, Balti-
more, Md., is successfully exploiting
its footwear department to increase
its business in its hosiery department.
During the past year, its hosiery busi-
ness has been ten times greater than
in previous years, and indications are
that the coming year will witness an
even greater increase.

Experience had shown that most
women, if not all women were in the
market for a new pair of hosiery when
they purchased a new pair of shoes.
The customers of the shoe department
either asked for hosiery or it was sug-
gested to them by the shoe sales per-
sons. No hosiery was carried in the
shoe department and the first question
women in the market for a pair of
hosiery, would ask was: “Where is the
hosiery department?” They were told
it was on the second floor. Some
would go up to the hosiery depart-
ment, but a good many would not.
The latter did not feel inclined to
make the effort to go out of their way,
just a little, to buy hosiery. They
would rather go out of the shoe de-
partment and step into another store
where they could buy their hosiery
needs on the first floor.

It was seen that many hosiery sales
the store should have had were beine
lost. Something had to be done. For
while the hosiery sales in the hosiery
department located on the second floor
were going ahead, each year witness-
ing an increase over the preceding
vear, still it was but too evident that
the volume of business in hosiery could
be considerably increased by getting
all, or virtually all, shoe customers to
buy hosiery in the store.

Since the shoe customers would not
go up to the hosiery department on
the second floor, there was but one
thing to do, and the Hecht Reliable
Department Store did it. That was
to bring the hosiery department down
to the customers. The store was de-
termined that no longer would hosiery
sales be lost because the shoe cus-
tomers were disinclined to take the
trouble of going upstairs to make the
necessary purchase or purchases.

However, in order to play safe ‘and
see that having a hosiery department
would be an asset rather than a liahil-
ity, the store at first decided to open
only a small hosiery section. From
the very start, business was good in
this section. Sales mounted every
day. The many sales that were lost
for lack of a hosiery section were lost
no more. Soon it was found that the
small hosiery section was inadequate
to take care of the hosiery business, so
it was enlarged.

The hosiery business increased pro-
portionately. Again the hosiery sec-
tion adjoining the shoe department
was enlarged. And again hosiery
sales increased. Soon it was found
that the volume of hosiery business

MICHIGAN

in this section was greater than in the
regular hosiery department on the sec-
ond floor.
+ +2
Do Your Salesmen Do This?

In one Illinois shoe store every
salesman has a record of his personal
customers and the particular shoe that
they wear. This has been found par-
ticularly valuable in the men’s depart-
ment.

Whenever a sale is to be held the
salesmen go over the records about a
week in advance and note down every
customer whose favorite shoe is to be
on sale. A day or two before the
sale begins the salesmen use a tele-
phone canvass something like this:

“Mr.—? This is Mr. Blank at the
Hub Shoe Store. How did you like
that last pair. of shoes I sold you?
Well, we're having a sale next week
and I just noticed that those same
$10 shoes are going to be on sale at
$7.50. I have a record of your size
and if you want in on a good bargain
I'll lay a pair aside right now and
send them out the day the sale opens.”

This approach sells a surprising
number of shoes. And it does more
than this. It makes lasting friends
for the store, for every man who is
called feels that the store has a per-
sonal interest in his business. You
know how you appreciate the oppor-
tunity to get in on a good thing!

—_—_++-+___
The Children Certainly Liked This
Idea.

Last year we heard of a shoe re-
tailer who had a new idea to exploit
his School Shoe Week. He secured
several Shetland ponies from a local
man who was willing to rent them
out for a week.

Every boy and girl who visited the
store during the week was given a
ticket good for a free pony ride. The
ponies were kept on a vacant lot near
the store, in charge of boys, and each
ticket entitled the holder to a ride
around the block. The ponies were
led by boys so even the smallest tots
could ride.

The idea scored a tremendous. hit,
and when the shoe man saw how it
was going over he gave a book of ten
tickets with every sale of children’s
shoes during the week. The ponies
had a busy week and the shoe store
got a lot of unusual publicity from
the stunt. It’s these out-of-the-ordin-
ary things that often prove the big-
gest sales builders.

—_~2-+___
Changing Methods in Laying Stones.
Bulding operations are carried on
more expeditiously and. perhaps more
econmically than was thought possi-
ble a few years ago. Costs of build-
ing materials and the demands, often
wrongly conceded, of organized labor
have hampered the industry. Machin-
ery and improved tools have been in-
troduced and emploved to do work
which was formerly done by hand
labor. The old stone mason of the past
was an artist. To watch him while

engaged in shaping and placing field
stones in a wall was an interesting
experience. With stones of irregular
sizes and shapes he would construct
a substantial wall with perfectiy square

TRADESMAN

corners, pleasing to the eye and ex-
pressing the purpose of the designer.

Brick and mortar for buildings were
conveyed to the masons at work on the
walls in hods on the shoulders of
laborers. An Trish hod carrier, when
asked about his employment, respond-
ed: “Oi convey bricks and mortar on
my shoulders up one hundred feet on
a ladder and place them before a man
who does all the work.”

The freight elevator was introduced
and many Pats and Mikes lost their
hods. Bricks and mortar are now
lifted in a wheelbarrow by steam or
electric power to the platform upon
which a man does all the work.

A slow and expensive undertaking
formerly was the erection of a cut
stone building. Great stones shaped
at the quarries were handled labor-
iously by common workmen. Small
two-wheeled trucks were avalable.
When a large heavy stone, such as
required the strength of five or six
men, had been loaded it was pushed
along over a platform erected for the
purpose and lifted bodily to the wall
under the direction of a stone setter.

The swinging crane and the eleva-

19

tor now used by builders have simpli-
fied the task of the workmen.

Contractor Richardson used three
swinging cranes, operated by a steam
engine, while engaged in constructing
the city hall. Stones of varying sizes,
numbering several thousand, were
lifted to the walls and placed in posi-
tion with the aid of the cranes. One
man handled all the stones contained
in the building. Many of the stones
are small. Richardson complained that
the cost in time of handIng them was
as great as in handling the big ones.

The Godfrey-White-Aldrich building,
composed of large cut stone, was con-
structed without the aid of machinery.

Several old houses, located on East
Fulton, Jefferson and Scribner avenues,
attest the skill of the old-time stone
cutters. Arthur Scott White.

——_+~-.____
Tights For Men.

The Men’s Dress Reform Movement
that is being agitated in England ha;
spread to Germany. The other day a
group of German professors appeared
in public wearing tights and embroid-
ered jackets. They wore colored
sandals and Shakespearian hats.

 

Phone 93401

 

ASSOCIATED TRUCK LINES

The Outstanding Freight Transportation Line
of Western Michigan.
State Regulation means Complete Protection.

ASSOCIATED TRUCK LINES

108 Market Av..

Grand Rapids, Mich.

 

 

 

MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE CO.

 

927

 

MUTUAL PROGRESS
CASH ASSETS

ie.
fee?)
i.

Ce $
SS 7,191.96
fo 151,393.18
hes 200,661.17

[eae

Meanwhile, we have paid back to our Policy Holders,

in Unabsorbed Premiums,

$380,817.91

for
Information write to

L. H. BAKER, Secretary-Treasurer
LANSING, MICHIGAN

460.29

85,712.11

 

 

20

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.

President — A. J. Faunce, Harbor
Springs.

First Vice-President—G. Vander Hoon-
ing, Grand Rapids.

Second Vice-President — Wm. Schultz,
Ann Arbor.

Secretary — Herman Hanson, Grand
Rapids.

Treasurer—J. F. Tatman, Clare.

Trustees—O. H. Bailey, Lansing; M. C.
Goossen, Lansing; Grover Hall, Kalama-
zoo; O. L. Brainerd, Elsie; Ole Peterson,
Muskegon.

Differences All Right If Justified, But
Not Otherwise.

A few months ago I attended the

Massachusetts State Grocers conven-

Incidentally, I feel

 

tion in Bedford.
like an old timer when I recall that
with

my Massachusetts experiences

conventions dates from one in
Stoughton in 1915. I met with men
IT have known for fifteen years or more.
Of course, those are the wheel horses,
needed and found in every live associa-
tion of any kind.

I was especially interested to note
how certain younger men spoke with
vigor and feeling about the “tricks”
the chains play on the consumer
through the offering of loss leaders to
“fetch people into their stores so they
them profitable items after
For this stuff is the
most ancient history to men who, like
myself, date back half a century. “Loss

can sell
they are in.”

leaders” were not discovered by chains,
believe me.

But this other game of the pot call-
ing the kettle black is also ancient. It
is the game of finding the mote in our
neighbor's eve while unable to see the
beam in our own. For every grocer
has offered loss leaders, consciously or
unconsciously, many times—and does
yet. But much more serious is the
lack of anything like science in pric-
ing his goods or having any regard
for real values,
equities in said pricing; opportunism
Let me illustrate

percentages or

being his one guide.
again from outside the counter.

We are in Catskill, New York,
where we buy supplies as we need ’em.
Here is a highbrow meat market, at
which I got a first-class chicken the
first call. What price? I do not know
—never do know when I get value.
Having got good value that time, I
went again when I wanted a_ fine
steak. I remember that I paid $1.45
for the steak, and we are two people.
Why do I remember the cost? Be-
cause the meat was absolutely flavor-
less, without food value, really unfit
for sale as food. Next time I bought
a smaller steak at the A. & P. for 45c,
and it was good, fairly flavory meat. I
have not returned to the highbrow
butcher.

That is the consumer’s side; and be-
lieve me, the consumer is not going to
take much trouble to
things. I have an intimate, distinct,

report such
long-standing interest in the grocer,
otherwise I’d not report this either.
Where is the trouble?

The trouble is the highbrow butcher
does not take proper pains to get the
right beef.
doubtedly the flesh

What he sold me was un-

outworn
milch cow from which the nourish-
ment and juices had been extracted
with her milk until nothing was left

of an

MICHIGAN TRADESMAN

He got the price, but
I should

but the fiber.
gave no value. have said
nothing, and would have gone back to
him rejoicing had he sold me a bit of
young steer beef that had nourishment
and flavor in it.

Note that I do not make such con-
I report what I find. I know
economics will not
and a
future

ditions.
that the law of

 

play favorites. To get a price
living—the merchant of the
must know values and give values in
goods and service.

Sliced meat market
aforesaid is 60c per pound. I find an
equally good article for 33c in the A.
& P. What is the difference? Where
the justification? Assume anything
you like about purchasing power and
the individual could sell his for 38c or
39c ,and at that
cared for individual service would ob-
ject. The difference is 13 per cent.
Skillful
merchants can play even on less dif-
ferences than that; but the point is
they must not only be able to do it—

bacon in. the

no consunier who

plus to nearly 16 per cent.

they must do it.

In this village I find the old-timers
merchants recommend other
old-timers. One says to me: “Shoes?
Yes, you go to Franklin. You'll find
him middle block—and he’s a
white man; not one of them other fel-
Well, that
is neighborhly and natural, so far as it
goes. The failing is that in our coun-
try color of skin and origin are not ele-
ments of preference or stigma. Per-
formance of our duties as good citizens

among

next

lers that’s come in lately.”

is all that matters.

Therefore, if I find poor steak in the
shop of a man said to be “white”—and
whose name, incidentally, plainly shows
European origin of date much more
recent than that of Columbus, the na-
tive of Genoa in Italy—and get excel-
lent meat in a “dago” market, shall I
take much stock in the color of either
man’s skin? No. ‘Handsome is as
handsome does.” In business perform-
ance is the only touchstone from the
consumer’s standpoint; and it is from
her standpoint that I write these lines.

I hasten to add that the older
Massachusetts grocers who talked at
the convention advanced ideas which
were economically sound. The trade
schemes they related and the use
whereof they advocated were based on
accurate knowledge of values, of mer-
chandise, of display and of economics.

I have‘long observed, too, that New
York grocers—and I now speak of the
State in general ,omitting such little
pockets of ancient ways and traditions
as Catskill—ask no odds. Those who
are in the forefront in Rochester,
Po'keepsie, Buffalo or Hudson are
simply good grocers who know their
business and the obligations entailed
thereby.

Let such men get into convention
and discuss things and they are certain
to stick to the economics, the facts
and what can be done by wakeful mer-
chants to cope with conditions now,
even as others of us coped with con-
ditions in 1879. They make no special
pleas. They ask no odds. They seem
to know that trade belongs to him who

(Continued on page 31)

August 28, 1929

 

The Toledo Plate & Window Glass Company
Glass and Metal Store Fronts

GRAND RAPIDS “te wie MICHIGAN

 

 

ROLL TOP — STENOGRAPHERS — _ FLAT TOP

Single or Double Pedestal Desks.
Complete line office, restaurant, and store fixtures.

Grand Rapids Store Fixture Co.
7N. IONIA AVE. Phone 67143 N. FREEMAN, Mer.

New or Used.

 

 

 

VINKEMULDER COMPANY
Grand Rapids, Michigan
BRANCH AT PETOSKEY, MICH.

Distributors Fresh Fruits and Vegetables

Cantaloupes, Peaches, ‘Yellow Kid” Bananas, Oranges,
Lemons, Fresh Green Vegetables, etc.

 

 

 

 

M.J. DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

<=

Direct carload receivers of

UNIFRUIT BANANAS
SUNKIST -- FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

 

 

 

WORLD FAMOUS PHYSICIANS

Agree that Yeast is the most effective remedy for constipation and
intestinal disorders. In the leading newspapers and magazines they
recommend it to people suffering from these ailments. Thousands are
heeding their advice every day and are going to the grocer, as directed
by the Fleischmann advertising, for their Yeast. This means new busi-
ness for grocers everywhere.

You should be getting your share of it. If you are not, ask your
Fleischmann man to tell you how to get it.

FLEISCHMANN’S YEAST

Service

 

 

 

 

 

We now invite you to inspect the finest cold storage plant in America
We have Charles A. Moore Ventilating System throughout the building
enabling us to change the air every seven hours.

 

We also carry a complete line of fresh fruits and vegetables at all times.
Won't you pay us a visit upon your next trip to Grand Rapids.

ABE SCHEFMAN & CO.

COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS

 

 

 

 

 

 

i

 

 

 

 

i
ie

Mee itieoenter ie

August 28, 1929

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids
Vice-Pres.—E . Abbott, Flint.
Secretary—E. J. ‘La Rose, Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.

 

Should Frankfurters Be Called Hot
Dogs?

What's in a name?

The question which Shakespeare
raised several centuries ago concern-
ing the rose is being raised to-day. by
manufacturers, venders and others
concerning the proper nomenclature
for the appetizing frankfurter. The
term “red hot” has its advocates. The
term “hot dog” likewise has its advo-
cates and also its opponents.

Opinions as to the relative merits
of these two terms differ, even among
advertising men.

In a recent issue of Printer’s Ink,
Jack W. Speare maintains that names
of products mean nothing. He also
infers that the great increase in the
use of frankfurters came with “every
last one of them advertised, purchased
and smackingly consumed under the
affectionate name of ‘hot dogs.’ ”

On the other hand, a large mannu-
facturer of frankfurters in New York
State is so thoroughly convinced that
the term “hot dog” is detrimental to
the industry as a whole and that in
many ways it reflects upon the quality
of the frankfurters and tends to re-
strict their sale that he conducted an
active campaign among his customers
to substitute for the opprobrious name
the term “red hot.”

This company maintains that “the
selling term ‘hot dog’ is unappetizing
and misleading, while, on the other
hand, ‘red hot’ sounds more appetizing
and will actually attract more custom-
ers than the former term, which is
really degrading.”

——_2-+>____
Casings Disinfection Declared Per-
missible.

An additional method which may be
used as an alternative to that de-
scribed in Circular Letter 1501 for the
disinfection. of animal casings im-
ported without certificates is explained
by J. R. Mohler, Chief of the Bureau
of Animal Industry, in Circular Let-
ter 1629 to inspectors in charge of
meat inspection and proprietors of
casings establishments. The letter,
which is dated August 5, follows in

full text:

“Referring to Circular Letter 1501,
issued November 26, 1927, the follow-
ing method for disinfecting animal
casings imported without certificates
may be used until further notice as an
alternative for the method described
in Circular Letter 1501:

“Disinfect the casings for 15 hours
by submerging them in a solution con-
taining 4 pounds of pure hydrosulphite
of soda, containing at least 84 per
cent. of sodium hydrosulphite (Na2s-
204), dissolved in 30 gallons of water.
Only newly opened
sodium hydrosulphite shall be used.

“Not more than 150 pounds of cas-
ings shall be treated in each 30 gallons
of the solution.

“After removing the casings from
this solution, they shall be submerged

packages of

MICHIGAN TRADESMAN

for 3 hours in running water to re-
move the disinfectant, which will com-
plete the operation.”
—_++-+___
Meat Consumption in the Year 1522.
An idea of per capita meat consump-
tion in the year 1522 may be gained
from the following list made out in
that year by Henry VIII providing
tor the daily
honor:

rations of a lady of

1. Every morning at breakfast a
sirloin of beef at our kitchen, one loat
at our pantry bar, and a gallon of ale
at our buttery bar.

2. At dinner a piece of beef, a
stroke of roast, and a reward at our
said kitchen, and a gallon of ale at
our buttery bar.

3. At afternoon a loaf of bread at
our pantry bar and half a gallon of ale
at our buttery bar.

4. At supper a mess of porrage, a
piece of mutton, and a reward at our
said kitchen, a loaf of bread and a gal-
lon of ale.

——_+--___
Burglar Steals Ham, Sends Back the
Bone.

What looked like a great compli-
ment to the palatability of ham was
paid recently by a burglar in Colum-
bus, Indiana.

It seems that John Plummer of that
town bought a ham, paying $4.25 for
it. Shortly afterwards, it was stolen,
and insult was added to injury when
he received a package by parcel post
a couple of days later, neatly tied, in
which was found a ham bone. The
ham had been boiled and every scrap
of meat removed from the bone.

The burglar, it appears, was so
pleased with the flavor that he chose
this method of showing his apprecia-
tion.

2+ 2
Amphibian Porker Swims Mississippi.

A pig capable of swimming quite a
distance is the general topic of con-
versation around Nauvoo, IIL, accord-
ing to news stories from that place.

It seems that a farmer, J. L. John-
son, missed a porker. from his herd,
tracked it to the Mississippi river and
gave it up as lost. Later a farmer on
the opposite side found the prodigal
paddling around in the water. He
pulled him ashore. Johnson identified
the animal and took him home in a
crate. He claims the long distance
swimming title for the pig and is
thinking of entering him to swim the
English channel.

>>
Changing Opinion Concerning Salad.

The origin of the word salad is said
to be “sal” or something salted. The
word “sal” comes from the Latin
word meaning salt. During the very
early times, the poor people dipped
their chicory or lettuce in salt and ate
it that way.

The rich were most scornful of those
who ate this kind of food, and the
doctors of the time condemned green
foods as being “dangerously indigest-
ible.” Our ideas have changed much
since then, and the question now is
whether we do not value salads too
highly at the expense of equally neces-
sary protein food.

ee
Flying apparently has come of age.

 

  

and Crackers

ASTERPIECES
Ni OF THE BAKERS ART
aw: Dy

cae a % A si ee ms yal Se
a am His ‘ :
ah "al i nie in 7 a

i ae

as 5
Lf

 

    
   

                 

 

Aman Drscuit Co,

Grand Rapid ;.Mich.

 

 

 

  

21

 

 

 

Always Sell

LILY WHITE FLOUR

“The Flour the best cooks use.""

Also our high quality specialties

Rowena Yes Ma’am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING CO.

Grand Rapids, Mich.

 

 

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES

SPECIAL DIE CUTTING AND MOUNTING _

G R AN D RA,PIDS, MICH FG AN

 

 

 

Don’t Say Bread
— Say

HOLSUM

 

 

 

 

 

HARDWARE

Michigan Retail’ Hardware Association.
President—W. A. Slack, Bad Axe.
Vice-Pres.—Louis F. Wolf, Mt. Clemens.
Secretary—Arthur J. Scott, Marine City.
Treasurer—William Moore. Detroit.

Suggestions For the Hardware Dealer
in September.

In the month of September the
hardware dealer has much wider scope
for his energies than the summer
months offered. Householders return
from the summer resorts, farmers be-
gin to market their crops, sportsmen
get ready their shooting tackle,and the
man who realizes the value of fail
painting looks up the ‘material the
hardware dealer sent him.

In all these and many other direc-
tions the hardware dealer will find
profitable outlets for his energies.

In preparation for fall trade, it is
essential to have the stock in good
shape. By this time the summer left-
overs should be pretty well cleaned
out. If hot weather lines have not
sold out in the ordinary course of
business, a midsummer clearing sale
has reduced the extent of the left-
overs very materially. Seasonable fall
goods should be in stock by now and
eevrything in readiness for fall trade.

Country fairs, harvest festivals and
similar events are usual in September
in the rural districts; and the small
town dealer who caters largely to rural
trade can do his store a great deal of
good by taking an active part in the
promotion of such events. If there is
an exhibition held, he can occupy a
booth and show his goods. It may be
advantageous to donate a prize for
some special event in a sports meet
or some special line of exhibits at a
fall fair.

It is often a good idea to place your
store at the disposal of fall fair and
other committees for meetings. This
is, of course, a matter of individual
store policy, and no set rule can be
laid down applicable to all stores, mer-
chants or communities; but the shrew:
merchant unquestionably does find, in
many cases, that it is worth while to
identify himself with these activities.
It helps materially to popularize the
store.

Whether or not to advertise at the
fall fair is another question for each
individual dealer to settle for himself.
It cannot be denied, however, that
many hardware dealers have found
fall fair exhibits worth while. It is
worth remembering that, in most
cases, these exhibits reach both town
and country folk; though it is desir-
able to make them appeal especially
to the rural people, who are less close-
ly in touch with your store and who
see your window displays less fre-
quently.

Space in the main building at a fall
fair costs money. The time at the
merchant’s disposal for realizing on
this outlay is decidedly limited. A
three day fair with one really good
day; a four day fair with two good
days—in most small communities this
represents the limited opportunity for
reaching a very considerable public.
It is up to the dealer to make the very
most of this limited opportunity.

If the dealer is to make a lasting

 

MICHIGAN TRADESMAN

impression on the minds of the pass-
ing crowd, he must create interest by
convincing display and demonstration
Whatever the article or the line dis-
played, its merits must be illumined
and emphasized by intelligent explana-
tion of what it does, and how it does
it. A potato peeler, for instance, can
be advertised a great deal more ef-
fectively by having a sack of potatoes
in the fall fair booth and demonstrat-
ing the article. The same principle
holds good with every mechanical de-
vice, great or small. At the fall fair
paints or paint specialties should be
not merely shown but demonstrated.
In fact, the demonstration is the key-
note of the successful fall fair display.

Heaters and ranges are a good line
to show at the fall fair. The most
popular and appealing models should
be featured; and, if possible, a dem-
onstration actually given. Some fall
fairs of course do not afford facilities
for this; but if a demonstration can be
put on, it is worth while. In any
event, show your stoves.

Strictly summer goods should have
been pretty well disposed of during
August. It is now time to feature
seasonable fall goods. True, fall busi-
ness may not show much activity for
several weeks. But in pushing sea-
sonable lines, it is good business to
start pushing some time before you
can reasonably effect sales. With
most hardware lines, a certain process
of education is required before the
prospect can be brought to the pur-
chasing point.

This is particularly true of the lines
that run into considerable money. A
small article involving a few cents out-
lay will be purchased on sight; but
with paints, stoves, washing machines,
and similar items selling involves con-
tinuity of effort over a considerable
period. You must not merely get
after the prospect but keep after him,
and refuse to take No for an answer.

In these lines get after the prospect
early, and keep after them.

With the approach of the shooting
season, the hardware dealer should be
thoroughly awake to his opportunities,
and should endeavor by every legiti-
mate means to impress on prospective
customers the merits of his goods.

To get the business in these lines,
it may be necessary to go right out
after it. This mav not mean an actual
personal canvass; but it does mean
that the hardware dealer should be
personally acquainted with the more
influential of his sporting goods pros-
pects, and get and keep in touch with
them and their interests. Particularly
is this the case where the hardware
dealer is just starting to build up a
sporting goods department.

Outside work will do more to es-
tablish such a department on a firm
foundation than anything else. Simply
because you stock sporting goods and
your stock is always clean and weil
assorted is no assurance that peopie
will buy from you. You must make
a substantial and direct bid for this
trade to get it.

With guns, rifles and ammunition
go hunting knives, camping outfits and
all the other paraphernalia necessary

August 28, 1929

 

BROWN &SEHLER

COMPANY

Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes
Sheep lined and
Blanket - Lined Coats
Leather Coats

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars

 

GRAND RAPIDS, MICHIGAN

 

 

 

 

Michigan Hardware Co.

100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN

=

Wholesalers of Shelf Hardware, Sporting
Goods and

Fishing Tackle

 

 

 

 

 

 

 

Special Reservation Service — ‘Wire Collect’

 

 

In Detroit the

Detroit-Leland Hotel

Much larger rooms... . an inward spirit
of hospitality . . . . unsurpassed standards
of service .... a cuisine that transcends
perfection, have within a year of its estab-
lishment, gained for the new Detroit-
Leland Hotel an enviable national and
international reputation.

700 Large Rooms with bath—
85% are priced from $3.00 to $5.00

DETROIT-LELAND HOTEL

Bagley at Cass (a few steps from the Michigan Theatre)

Direction Bowman Management
WM. J. CHITTENDEN, Jr., Managing Director

 

 

 

 

 

 

 

 

QR
:

 

ARIAT Sa

 

 

 

August 28, 1929 MICHIGAN TRADESMAN 23
for the chase and the camp. Splendid demonstrated to prospects without A Water Sheep. % bl
interior and window displays can be their attention being distracted by A Manchester firm of engineers re-

devised of these outfits—displays that
will attract a great deal of attention
to the store and build not merely pres-
ent but future business.

Inducements in the way of special
sales may not be needed to move
these goods; but there is an endless
opportunity for novel selling stunts jn
connection outdoor

with such

For the sporting goods department,

the offering of a prize to the hunter
bagging the largest amount of game or
to the winning football team in the
district is an advertising feature that
is sure to bring the store prominently
before the public.

Here’s a point that should never be
forgotten. If you offer, say, a foot-
ball trophy for just one year, you get
a certain amount of helpful advertis-
ing. But if your football trophy is a
fixture, continued from year to year,
it will bring you, in any one vear, ten
times the helpful publicity that a one-
year prize will bring you. Because
the regular trophy, offered year after
year, is talked of, not merely while
the contest is on, but after it is over
and before the next one opens; and it
is usually in men’s mouths wherever
and whenever the game is discussed.
Here, as in all other forms of adver-
tising, persistent

repetition is what

counts.

The windows should receive a lot of
attention in September. Attractive
displays can be made of many sea-
sonable lines. Sporting goods should
be given at least one special display.
This display can be made very elab-
orate if you have the space and other
made
A hunting or camping scene
is always effective.

facilities; or it can be quite
simple.
Good window dis-
plays can also be made of football and
golf equipment and similar lines.

department a
serve to show
household utensils and cleaning goods
to excellent advantage and will pro-
vide an excellent setting to display
your latest model kitchen range.

The hardware dealer will find his
fall interior arrangements much helped
by the clearing out of summer stock.
The re-arrangement of the store and
stock for fall trade should receive at-
tention early in September.

household
kitchen will

In the
model

The stove
department can be enlarged by utiliz-
ing the space formerly devoted to such
bulky lawn
mowers, haying tools, screen doors,
and the like.

It is vitally essential to
ample space for the stoves and heating
Sufficient space should be al-
lowed to display each stove to advan-

lines as_ refrigerators,

provid:
goods.

tage and make it possible to demon-
strate to customers. It is harder to sel!
from a crowded display than from a
display where each stove is given a
fair amount of space. Crowding is
poor economy; and ground
floor space is at a premium, it is often
worth while to transfer the stove de-
partment to an upper floor.
On the ground floor
shown a few of the most attractive
models: while upstairs the bulk of the
stock can be given plenty of room and

where

should be

lines.

other lines of stock.
main floor provides ample space, the

If, however, the

entire line should be shown there.

In early fall paints can be pushed
to good advantage. It is desirable .io
stress the idea of painting early, owing
to the uncertainty of weather condi-
Emphasize
the advantage of getting the paint on
now in order to protect the woodwork
from the inclement fall and
weather.

tions later in the season.

winter

In stove and paint selling, individ-
ual work with
counts for a great deal.

individual prospects
So does per-
The hardware dealer can't
afford to wait for the prospect to buy;
he himself must go out and sell. More
than that, the dealer who quits the
first time he is rebuffed will not sell
many stoves or much paint.

sistence.

The way
to sell such things is to keep everlast-
ingly at it.
—_> >
How Little the Average Buyer Ac-
tually Knows.

Lowry & Goebel, furniture dealers
in Cincinnati,
guessing contest on
suite at the Beautiful Show
held at Music Hall, Cincinnati. The
suite cost $385 at the factory and was
priced at $512.75 retail.
attended the show were handed a card

Victor Lauriston.

conducted a
a dining room

recently

Home

People who

and asked to register their guesses as
to the retail price. There were 7,111
guesses made on cards filled out by
The actual
guesses made, were as follows:
304. under $100
2330 between 100 to 200
1741 between 200 to 300
1357 between 300 to 400
400 to 500
500 to 600
600 to 700
700 to 800
85 between 800 to 900
90 between 900 to 1000
24 between 1000 to 2000
6 between 2000 to 4000
It will be noted that 5732 guesses
out of the 7111 are under $400.
Joseph P. Lynch has all the cards
on exhibition at his office in the
Brewer building, subject to the inspec-
tion of any one who might be inclined
to doubt the statement that the aver-
age shopper or buyer is no judge of
values when it comes to buying furni-
ture.

each guesser individually.

615 between
261 between
175 between
97 between

——__ --2-
Banjo Clocks Selling Well.

The banjo wall clock continues an

 

outstanding item in the clock trade.
It is being well ordered in a variety
of colors and ornamentation. Tam-
bour and smaller Gothic shape clocks
with chimes are in demand, but prin-
cipally in mahogany and walnut woods.
Color is finding its greatest use in
kitchen clocks, with
yellow hues favored.

green, red and
Increased _ busi-
ness is reported in novelty numbers
such as desk clocks of ship’s wheel de-
sign and combinations of time pieces
and barometers. Manufacturers are
looking forward to increased buying
activity right after labor day.

——_2> +. >. ____
All well-done work possesses beauty.

cently spent some time in pondering
over a latter, written in Greek, which
ordered a (literally translated) “water
sheep.” After some racking of the
brains, it turned out to be a request
for an hydraulic ram.’
—__¢ 2. ___
Blood tells—only when you make it.

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool In Summer

Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.
SAGINAW BRICK CO.
Saginaw.

 

 

 

 

I. Van Westenbrugge

Grand Rapids - Muskegon
(SERVICE DISTRIBUTOR)

Nucoa
KRAFT() CHEESE

All varieties, bulk and package cheese

‘“Best Foods”’

Salad Dressings
Fanning’s
Bread and Butter Pickles
Alpha Butter

TEN BRUIN’S HORSE RADISH and
MUSTARD

OTHER SPECIALTIES

 

 

 

 

 

 

 

i
AMERICAN
NATIONAL
o BANK °

 

 

 

 

 

Capital and Surplus $750,000.00

One of two national banks in
Grand Rapids.

Member of the Federal Reserve
System.
President, Gen. John H. Schouten

Vice President and Cashier,
Ned B. Alsover

Assistant Cashier, Fred H. Travis

 

 

GRAND RAPIDS SCALE
co.
Sales Agency Fairbanks Scales.

Repairing. Installing.
652 Fourth St., Grand Rapids, Mich.

 

 

FRIGIDAIRE

ELECTRIC REFRIGERATING SYTEMS
PRODUCT OF GENERAL MOTORS

 

 

For* Markets, Groceries and
Homes

Does an extra mans work

No more putting up ice

A small down payment puts this
equipment in for you

F. C. MATTHEWS
& CO.

111 PEARL ST. N. W

Phone 9-3249

 

 

 

 

WATER COOLING EQUIPMENT

For Office, Factory, Institution

Grand Rapids Water Cooler Co.
Grand Rapids, Mich.

 

 

 

When you want good cheese

KRAFT CHEESE

 

 

 

Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
299-210-211 Murray Bldg.
GRANT RAPIDS. ; MICHIGAN

 

EW ERA
LIFE ASSOCIATION

Grand Rapids.

SOUND COMPANY, SOUNDLY
MANAGED BY SOUND MEN.

 

 

 

GEO. B. READER
Wholesale Dealer in
Lake, Ocean, Salt and
Smoked Fish
1046-1048 Ottawa Ave., N., Tel. 93569
GRAND RAPIDS, MICH.

 

 

 

 

 

Waterproof tarpaulin, guaranteed for
one year. Any size, or custom made
as illustrated. Send measurement.
Prices and samples submitted without
obligation. 24 hour delivery.

 

 

 

 

 

 

 

  

24

HOTEL DEPARTMENT

Try Selling Washboards Instead of
Food.

Los Angeles, August 23—Out in
California a ride in the suburbs in any
direction seems like a panorama of
“for rent” signs, tacked on buildings
which formerly used to be known as
wavside restaurants—conclusive evi-
dence of the fact that the catering
business is not what it appears to the
outsider. Many people get the notion
that if somebody praises their coffee
or tells them that their pie has the
“mother” standard backed to the wall
they are especially adapted to public
catering and, without investigating to
really find out whether they have any
business acumen coupled to their cap-
abilities as cooks, they fling their baa-
ners to the gentle zephyrs and pre-
pare for the parachute drop.

Operating any catering establish-
ment, whether it be a wavside inn or
the dining room in a hotel, may be
easilv converted into an instrument of
destruction if the operator, for ex-
ample, does not know how to pur-
chase his supplies. The plain facts
are that selling food is just the same
kind of a transaction as merchandising
in other wares. To be sure, in order
to create a demand for your output it
must be appetizing and palatable, and
the service must be adequate, but one
might just as well not attempt to at-
tract trade if he is going to operate at
a loss.

California is not so different from
Michigan, and the times are not
radically changing. In my Michigan
papers I read of the rise and fall of
catering establishments, with many of
which I am quite familiar with condi-
tions. There are many which seem-
ingly prospered for awhile, but which
later on incurred familiarity with the
sheriff, all for the reason that they
“didn’t know ‘twas loaded.”

I have no desire to create the im-
pression that there is no money to be
made in the catering business. Lots
ef people are doing just as well in this
line as others are in banking, but in
such cases they know exactly what
they are doing—know just what raw
materials and their preparation count
in the final appraisement when handed
out to their customers. But in most
instances they are business men, and
sentiment sways them not.

Among my acquaintances here are
two brotters, well known in the hotel
world as extensive operators. who con-
duct one of our larger hotels and feed
countless thousands daily. They spec-
ialize on a half-dollar dinner, and it is
a good one. They also make monev
on this feature. One of the brothers
is always to be found in the hotel
lobby glad-handing its patrons. The
other is never in evidnece. He attends
to the business of the institution, and
he knows his. stuff. Naturally the
business has grown to such _ propor-
tions that the actual requisitioning 15
left to the steward, but the contracts
are made by the higher-up. Com-
petitors will tell you his food costs
are five per cent. less than those of
his competitors. This in itself means
a handsome profit on the business
which they do.

Don’t let anyone influence you to go
into the restaurant game just because
you know how to make coffee with a
flavor or “sinkers” which will not sink.
Try selling washboards first to ascer-
tain if you have business tact.

Two outstanding affairs in which
Michigan hotel men are vitally inter-
ested, are to occur in September—the
meeting of the Michigan Hotel As-
sociation, at Saginaw, and the annual
convention of the American Hotel As-
sociation, at Detroit. The Michigan
Hotel Association is a wonderful in-
vestment and every operator in the
State should plan to be there. On the

 

 

 

 

MICHIGAN TRADESMAN

same basis the National convention at
Detroit, is within the reach of all Wol-
verine hoteliers. Aside from the
privilege of voting every legitimate
operator who presents himself at their
portals will be welcomed heartily. It
may be some time before Michigan is
again honored as the convention place
of the A. H. A., which is a sufficient
reason for participating in its delibera-
tions. Watch out for it.

The apartment hotel owners of Les
Angeles have a very effective local or-
ganization, operated on a strictly busi-
ness basis. Aside from incidenatl pro-
tection to the operator, they have a
peppy committee which undertakes to
confer with would-be investors in
similar propositions, in order to ex-
pose some of the delusions in the in-
vestment game, hoping thereby to dis-
courage the building of superfluous
establishments, and I am told it is
working out. satisfactorily.

Frank S. Verbeck.

 

J. Tupper Townsend, who was for-
Hotel Whit-

comb in St. Joseph, has succeeded Mr.

merly manager of the

De Murg as manager of the Georgian
Hotel, a high class apartment hotel
located on Hinman avenue in Evans-
ton, Illinois. He has entirely recovered
his health, greatly to the delight of
his many friends.
William’ C. Keeley assumed the
position of Special Hotel Representa-
tive tor the S. W. Straus & Co.'s in-
terests. Some twenty hotels are on
the list, among them institutions in
Chicago, Cleveland, Detroit and in the
State of Texas.

Mr. Keeley joined the Straus organ-
ization in March, 1928, when he took
over the Southmoor Hotel in Chicago,
located at 67th Stoney
Island avenue. He has built up the

street and

occupancy rate from thirty-eight per
cent.—the rate at the time he took
over the hotel—to ninety-three per
cent. at the beginning of the vacation
period this summer. He feels that
much credit for this success is due to
his Assistant Manager, S. A. Rogers,
and to Mrs. L. M. Richards, Director
of Publicity.

Mr. Keeley built his first hotel and
managed it when he was twenty years
of age and for thirty-five years he has
been in the hotel business, so he is
well grounded for this new position
he is undertaking, which will be along
the same lines but in a much broader
field.

Foreclosure proceedings naming the
Tuller Hotel Co.; William H. Lalley,
its receiver, and Lew W. Tuller have
been filed by the Detroit & Security
Trust Co. The trust company alleges
failure to pay interest on a $3,500,000
mortgage, interest on bonds, income
taxes and assessment taxes. The mort-
gage was drawn January 2, 1926, in
accordance with an agreement made
September 31, 1925, and was filed with
the register of deeds January 8, 1926.
Among its specific allegations the trust
company sets forth that interest of
$100,500 due on the mortgage July 2
has not been paid. An accounting is
asked.

—_—_~+<-+—____

Silence is part of the Eternal. All
things that are true and lasting have
been taught to men’s hearts in the

silence. Amidst the babel of schools
we are bewildered and affrighted.
Silence teaches no creeds, only that
God’s arms are round the universe.
Listen to the voice of silence, for it 1s

surely the voice of God.

 

August 28, 1929

 

WESTERN HOTEL

BIG RAPIDS, MICH.
Conducted on the European Plan.
Hot and cold running water in all
rooms. Several rooms with bath. All
rooms well heated and well venti-
lated. A good place to stop. Rates
reasonable.

WILL F. JENKINS, Manager

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms -% 400 Baths

RATES
$2.50 and up per day.

 

 

 

 

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.

Free private parking space.

E. L. LELAND, Mar.

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private
ath,

Huropean $1.50 and up per Day.

RESTAURANT AND GRILL—
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

 

Wolverine Hotel

BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD.
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 ano
up; European Plan, $1.50 and up.

Open the year around.

 

 

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof
Moderate Rates

Under the Direction of the
Continental-Leland Corp.

GeorcE L. Crocker,
Manager.

 

 

 

HOTEL

CHIPPEWA

HENRY M. NELSON, Manager
European Plan
MANISTEE, MICH.
Up-to-date Hotel with all Modern
Conveniences—Elevator, Ete.
150 Outside Rooms
Dining Room Service
Hot and Cold Running Water and
Telephone in every Room.
$1.50 and up
60 Rooms with Bath $2.50 and $3

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.

 

 

Muskegon te Michigan
Columbia Hotel
KALAMAZOO

Good Place To Tie To

 

 

 

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Businesa
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -i- Sandwich Shop

CHARLES RENNER HOTELS

Four Flags Hotel, Niles, Mich., in
the picturesque St. Joseph Valley.
Edgewater Club Hotel, St. Joseph,
Mich., open from May to October.
Both of these hotels are maintained
on the high standard established
by Mr. Renner.

 

 

Park Place Hotel
Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

W. O. HOLDEN, Mgr.

 

 

 

 

“We are always mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous
patronage implies.”’

HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con.
nection. Rates $1.56 up.

E. S| RICHARDSON, Proprietor

 

 

 

 

CODY HOTEL

GRAND RAPIDS

RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

scusigasanpaieasgint >

 

 

 

 

 

 

 

 

     

 

 

 

 

 

 

 

 

August 28, 1929

MICHIGAN TRADESMAN

  

 

Lamb Cutting Campaign by Lamb
Specialist.

Max O. Cullen, lamb specialist, rep-
resenting the National Live Stock and
Meat Board of Chicago, was in the
city during the first three days of this
week, conducting a lamb campaign
among the wholesale and retail meat
dealers, hotels and restaurants, hos-
pitals and the general public.

Mr. Cullen gave demonstrations be-
fore wholesalers and salesmen, Mon-
day morning at Swift & Co.’s branch
house; representatives from hotels, res-
taurants and hospitals, Monday after-
noon at Ryskamps market; Monday
evening at Swift & Co-’s branch house
for the A. & P. employes; the Fana-
torium building was the scene of a
giant meeting of retail meat dealers
Tuesday evening. Wednesday after-
noon two cutting demonstrations were
given at the fair grounds for the gen-
era! public. Mohrhardt’s market also
received the new ideas on cutting lamb
and Kroeger employes witnessed the
interesting demonstration Wednesday
night at Wilson & Co.’s branch house.
« The meetings are part of a National

 

Max OC. Cullen.

campaign being conducted all over the
United States by the National Live
Stock & Meat Board for the National

Wool Growers Association and the
lamb feeders of Colorado and Ne-
braska.

The Michigan State College and the
Michigan Wool Growers Association,
in co-operation with the local Grocers
and Meat Dealers Association, were
responsible for bringing Mr. Cullen to
the city:

The new cutting methods advocated
in the practical cutting demonstrations
are the result of several years’ ex-
tensive study and _ experimentation,
based upon the needs of the retailers
for time-saving ideas in cutting, to-
gether with the constantly changing
demands of the consuming public for
smaller and more attractive pieces of
meat. Each part of the carcass is used
for that purpose for which it is best
suited, thereby insuring more satis-
factory cuts of meat for the house-
wife.

Most people think of lamb in terms
of loins and chops. They have for-
gotten all about the forequarters, which
can be put to a dozen and one at-

tractive uses. The forequarters are
most abundantly supplied with flavor-
ing substances and if properly prepared
will be just as tender and delicious
as the more popular cuts from the
hindquarters. By utilizing the fore-
quarters to the best advantage an eco-
nomic service is performed for the
meat industry. Economy and variety
are two features of importance to the
housewife in using the less demanded
forequarter cuts.

For instance, lean, delicious looking
slices may be cut from the neck. They
are not to be confused with chops for
broiling, but are to be roasted or cook-
ed en casserole. When properly pre-
pared they will be just as tender as
fowl.

Rolled breasts of lamb are made by
removing the bones and rolling the
shank and breast meat. This roll is a
very delicious, medium sized _ roast
which will meet the demands of the
person who wishes to exercise a little
economy in the purchase of her meat.

Another very unsua! and attractive
roast from the forequarters is the mock
duck, very similar in appearance to
the bird after which it was named.
It will create some real excitement
upon the family dining table. It is
practically boneless and will carve
readily after it is cooked.

Lamb is a most healthful meat, more
delicate than mutton and quite differ-
ent than beef or pork. It is one of
the first meats to be included in a
convalescent’s diet or the diet of a
young child, which certainly proves
its value for the daily dining table.

As a feature of the lamb cutting
demonstration before retailers, a bone-
less breast rolling contest is usually
promoted: These contests have been
conducted in cities throughout the
country. The fastest time in rolling
the breast of lamb has been one min-
ute and twelve seconds.

It remained for two of our local
boys to break that National record.
The contest for A. & P. employes,
Monday night was won by M. B.
Welton, 29, in 57 seconds. A close
second was made by Kenneth Eistedt,
21, in 62 seconds. Both boys are to
be congratulated in the work they did
in setting a new record.

—__+2 >___
New Malt Tax Now in Effect.

The Legislature provided a tax of
five cents per pound on malt syrup
and extracts and 25 cents a gallon on
wort. The interpretation of the De-
partment of State will mean that wort
will be taxed on the basis of its so-
called solid content. A five-gallon con-
tainer will be taxed 30 cents instead
of $1.25. Analysis of wort containers
has shown that a five-gallon can con-
tains only six pounds of solids, termed
“malt extract” by Schulte.

Detroit has been given a stamp dis-
tributing agency, but other cities have
not been provided for except for the
order blanks which they have received.
Manager Gilleland, of the Worden
Grocer Co., who was in Lansing yes-
terday, brought back 35,000 new malt
stamps of 12%c and 15c denominations,
the tax being 5c per pound on malt
sold by retailers to consumers. For
the stamps Mr. Gilleland gave the

Secretary of State a check for $5,000,
and Grand Rapids merchants may ob-
tain the stamps to-day from the Wor-
den Grocer Co. Two men have been
hired, Mr. Gilleland said, to dispense
the stamps to local merchants:
—__+~-+___
Recent Mercantile Changes in Ohio.
Cincinnati—Melville
open a modern delicatessen on Burnet

Fernberg will
avenue,

Cleveland—Sam DeVita has opened
a grocery and meat market at 12206
Kinsman road.

Dayton—Nick Vitale has opened a
grocery and meat market at 2225 Rose-
mont boulevard.

East Conneaut—Charles Seibert has
sold his meat market to
Laughrey. :

Toledo—G. H. Beetsch has discon-
tinued his meat business at 1007 Starr
avenue.

Waynesville

Raymond

Barnard & Son will
Open a grocery and meat market here.
—_+~-~+___
Michigan Pickle Industry Menaced by
Cucumber Wilt.

East Lansing, Aug. 27—The worst
infestation of cucumber wilt in a
decade was reported for Southern
Michigan by Ray Nelson, plant path-
ologist at Michigan State College, Un-
less immediate control methods are
employed ,the infestation will menace
the pickle industry of the State.

Nelson recommended that infested
plants be burned and buried. A dust
is advised for remaining plants. The
dust 5 per cent.

 

should be 5 calcium
arsenate in reground gypsum. Thirty-
five to fifty pounds are necessary for
an application.

The wilt beetle is injurious, not only
to the cucumber but to squash and
other vine plants.

—> ~~.

Hat Plan To Include Reta icrs.
Plans are proceeding for an indus-

 

try-wide campaign to promote men's
headgear, according to Warner Smith,
director of the Hat Institute. The
campaign, which, Mr. Smith said, will
probably involve an amount in excess
of $100,000, will not be put into effect
for the Fall season. It will enlist, jie
added, not only manufacturers of hats
but retailers as well. The campaign
is planned to extend over a period of

four years.

—_+-+___

Why Grocers Have Headaches.

One of the boys who reads this de-
partment sent this in.

A grocery store received the follow-
ing complicated order:

Dere Gentlemens: Please send me 5
pound: of coffee and some molasses
and my folks is well but my wife gave
birth last week to a baby boy and a
5 pound hunk of bacon also one can
of tomatoes and two boxes of matches.
Yours truly, Hank and charge it.

 

 

HOTEL FOR SALE — Michigan

Hotel Roselawn, Bay View Resort, Pe-
toskey, Michigan, 200 feet from and over-

looking Little Traverse Bay. European
plan—56 rooms—dining room and cafe-
teria. Car sheds, cottage for help quar-

ters, store building.
and U. S. 31. Also five blocks to depot,
Penn. & Pere Marquette R. R.’s. Hotel
surrounded by about 300 cottages.

Here is the best buy in norhern Mich-
igan tor anywhere near the price. Hotel
is operating at capacity at this time.
Hotel, furnishings and equipment, $22,-
500.00 for quick sale. Terms to responsi-
ble party. See or write Ben J. Brubaker,
owner and manager.

Located on M-131

 

 

 

and

High

Four

cent
bid.

bids

 

if

BIDS WANTED

For $200,000 Issue of
School Bonds,

Petoskey, Michigan

SCHOOL
Schools

to receive
Thousand
($200,000.00)
1:30 o'clock P. M.
Time on September ‘3d, 1929 at the

School, Michigan.

3ids are desired at Five Percent
(5%) interest with premium, and at
and Three-quarters
interest
company
print

(4% %)
bonding
interest,
legal opinion; sealed bids to con-
tain certified check for Five Per-
(5%) of

desired
and all bids.

Signed, |

Petoskey,

bonds

the

acreage

$5,000 the Ist day of
$5,000 the Ist day of
$5,000 the Ist day of
$5,000 the Ist day of
$6,000 the Ist day of
$6,000 the Ist day of
36,000 the Ist day of
$6,009 the Ist day of
>7,000 the Ist day of
$7,C00 the Ist day of
$7,000 the Ist day of
$7,000 the Ist day of
$7,000 the Ist day of
$7,000 the Ist day of
$7,059 the ist day of
$7,000 the 1st day of
$7,000 the Ist day of
$7,000 the Ist day of
$8,600 the Ist day of
$8,000 the Ist day of
$8,000 the Ist day of
$8,000 the Ist day of
$9,000 the Ist day of
$9,000 the Ist day of
$9,000 the Ist day of
$9,000 the Ist day of
$9,000 the Ist day of
$9,000 the Ist day of

NX.

with premiu
to pay accru
and pay f

amount of t

DISTRICT known

designated as The Public

of Petoskey, County of
Emmet, State of Michigan, desires
bids on Two Hundred

and no/100 Dollars,

school bond issue at

Eastern Standard

Percent

hi,
ed
or

he

The right is reserved to auction
and to reject any

Assessed valuation of the School
District is $5,675,500; $15,000 bond-
ed indebtedness;
mately 4,600 and population approx-
imately 8,000-

approxi-

Bonds are to mature as follows:

August, A.D. 1932
August, A.D. 1933
August, A.D. 1934
August, A.D. 1935
August, A.D. 1936
August, A.D. 1937
August, A.D. 1938
August, A.D. 1939
August, A.D. 1940
August. A.D. 1941
August, A.D. 1942
August, A.D. 1943
August, A.D. 1944
August, A.D. 1945
August, A.D. 1946
August, A.D. 1947
August, A.D. 1948
August, A.D. 1949
August, A.D. 1959
August, A.D. 1951
August, A.D. 1952
August, A.D. 1953
August, A.D. 1954
August, A.D. 1955

August, A.D. 1§
August, A.D. 1§
August, A.D.
August, A.D. 1$

D. ENGLE,

Petoskey, Michigan.

156

57

1958

y59

Secretary, Board of Education,

 

 

 

 

 

 

HOTEL BROWNING
150 Fireproof Rooms
GRAND RAPIDS, Cor. Sheldon & Oakes
Facing Union Depot; Three Blocks Away.

 

 

 

 

 

MICHIGAN

TRADESMAN

 

August 28, 1929

 

 

DRUGS

Michigan Board of Pharmacy.
President—J. C. Dykema, Grand Rapids.
Vice-Pres.—J. Edward Richardson, D:2-

troit.

Director—Garfield M.
dusky.

Examination Sessions — Beginning the
third Tuesday of January, March, June,
August and November and lasting three
days. The January and June examina-
tions are held at Detroit, the August
examination at Marquette, and the March
and November examinations at Grand
Rapids.

Benedict, San-

Michigan State Pharmaceutical
Association.
President — Claude C. Jones, Battle
Creek.
Vice-President—John J. Walters, Sagi-
naw.
Secretary—R. A. Turrell, Croswell.
Treasurer—P. W. Harding, Yale.

Trapping the Trade of Travelers.

While touring along one of the much
advertised historic high-
ways of the East last summer, I no-
ticed an artistic signboard, advertising
the confectionery and fountain service
of a druggist. This sign was swung
from a post, much as the signs of some
old traverns were swung from posts
at the side of the road. The signboard
itself, above the advertising inscrip-
tion, bore a brightly colored painting
of a coach and four, the top of it being
cut out in silhouette, showing the
horses and the passengers outlined
against the background of sky—for the
sign was intentionally placed where it
stood out against the sky, rather than
against a scenic background.

This was the sort of sign to appeal
to the best class of tourist, the people
who would notice and appreciate a
sign that was unusual and in keeping
with the region.

By the time I had passed three of
these sign posts, I was impressed with
the thought that “Gordon’s Fine Ice
Cream and Candy,” meant something
to me and when we rolled down the
main street of the country town, the
duplicate of those signboards swung
out in front of a drug store, halted us
and Gordon took in our money.

I will say this for the druggistt: his
ice cream was fine and his candy stock
was well selected and most attractively
displayed. His whole place carried
out the impression received from his
signboards.

The sides of many state roads are
plastered with signboards, especially
along the approaches to towns and
cities. Many of these are of the cheap-
est construction, flimsy, badly letter-
ed, quickly rendered unsightly by the
elements. Unfortunately, some of

scenic and

these cheap signs are the representa-
tives of reliable drug stores offering
satisfactory service. But the tourist
does not know anything about the
store save what is indicated by the
sign, and the sign indicates more than
merely what the words on it say.

A good drug store that I don’t care
to criticize by name, erected a few
years ago a splendid sign on the out-
skirts of the town, where no traveler
could miss it. The wording was
catchy and easily read and the sign
brought business to that store. But
evidently the druggist gave no more
thought to the sign after once placing
it in position, for after going through
two winters, that sign became anything
but a credit to the owner. The paint
had faded and the whole sign had
tilted and it reminded one of a weath-
erbeaten and dilapidated building. It
was and is to-day a discredit to the
store, but it still sands there bearing
the store name in legible letters, in
effect a warning to travelers that it
represents a badly managed, out-of-
date drug store. The drug store is
still a good one, but the manager has
forgotten that sign and it is turning
people away from his fountain to that
of a confectioner whose new sign indi-
cates up-to-date efficiency.

I know of stores that are getting
tourist candy and fountain trade sim-
ply by sheer volume of appeal. They
use cheap water-proofed paper signs
along the highways, or cheap painted
boards nailed to trees, and they put
up so many of them that the traveler
simply cannot ignore their presence.
He may not like their looks and they
may weary his eyes, but he sees them
and, if he is not very fussy about his
source of supply he probably stops at
that store when he nfially reaches it.
That sort of advertising, however, is
for the cheaper shop that pretends tu
no “class.” The druggist who likes to
see the Rolls Royce and the Packard
and the Cadillac stop in front and a
chauffeur open the door for the trav-
elers is not going to try for that trade
with a cheap type of roadside adver-
tisement.

The best class of tourists do not
want to experiment with refreshment
places that are of unknown standing.
They seek for those that are obvious-
ly up to a satisfactory standard. Some-
thing can be determined about a place
by the brands of merchandise it car-

ries. There are certain confectionery
manufacturers who habitually seek dis-
tribution through shops of the better
class. There are ice cream manufac-
turers who follow a similar plan. Given
highway advertising of a store nam-
ing well known brands as its stock,
the traveler knows at least what qual-
ity of products he will get there,
whether the store itself is ideal in ar-
rangement and management or not.

In referring almost exclusively to
highway advertising as the kind to be
used to reach the touring public, it is
admitted that there is no other equally
satisfactory and effective means of
getting results. Good highway adver-
tising brings results with limited ini-
tial cost and negligible upkeep ex-
pense.

It must be remembered that the
roadside sign, however, is receiving
official and unofficial condemnation in
many cases. State laws are being
passed that leave such signs no rights
upon highway property, that will even
eventually make it a misdemeanor to
erect them on public property. The
roadside sign has been relegated to
the other side of the fence. It must,
in most states, be placed on private
property in order to be safe from de-
struction. Further than that, after
getting permission from property own-
ers for the erection of signs, a wise
advertiser refrains from locating a
signboard where it will cause criticism
by interfering with or spoiling a beau-
tiful view. He will choose commercial
locations. He will, of course, keep his
signs in good condition, in order that
they may have the best influence and
in order that they may not add to the
disorderly appearance of many roadside
lots. Condemnation of roadside signs
by the public comes in large part from
the erection of unseemly signs and
from leaving good signs uncared for
until they become unseemly. Untidi-
ness about a merchant’s roadside signs
is just about as poor advertising as un-
tidiness about his store, and more peo-
ple see it out beside the road.

I have referred to the use of a
unique sign, duplicated in front of the
store to complete the hook-up. This
may automatically secure results when
the store is located on the main line of
through travel, when the tourist, in
passing through the town is going to
go right by the store, the advertise-
ment of which he sees out beside the

road. When the store is located on
another street the proposition is more
difficult.

It may be that the location of the
store is such as to make it practically
impossible to direct people to it easily
by a roadside sign. The location may
be too far from the route and too dif-
ficult to find. If the dealer is sure he
is out of it for such reasons, he may
as well turn his efforts in other direc-
ttions. But it often happens that the
off-Main street location is not difficult
of access. It may happen that to the
through tourist, willing to avoid the
traffic of the main artery, the round-
about way, through a side street or
two, will seem better.

Along the following lines, signs have
indicated the way to tourists, in the
hope of alluring them past a store on
Main street:

“Parking space on Gardner Place,
just off Main St. Weber’s Candy &
Soda.”

“Garland’s for Class ice cream. Turn
right on Elm. Shortest route through
Northport.”

“Take third left to avoid city traffic.
Stop at McLyn’s for candy and soda.”

“Through traffic turn right on 2nd
St. Harby’s Wonder ice cream at 222.”

“Pause for ice cream and candy at
Pawl’s. 3 doors from Main on Pearl.
Less traffic by that route to Middle-
town.”

“Drive around the Public Square and
stop at Whipple’s for Velvet ice cream
and *s candy.”

“Confectioner’s light lunches at Park
& 4th. Turn on Maine at 4th. No
parking limit there. Mr. Greene will
welcome you.”

“Park by the park. 1 hr. allowed.
Bray’s candy & ice cream 3 doors up
Adam St.”

“Stranger! Fine ice cream and candy
at Brown’s. 18 steps off Main on 3rd.”

“Avoid traffic lights by turning left
on River St. Fine ice cream & candy
& route informatiton at Freemman’s,
43 River.”

A little co-operation with hotel peo-
ple or with private houses that cater
to tourists may help the fountain trade.
Arrange to post in the store a list of
suitable stopping places, places that
have been investigated and that you
know you can recommend. Tell their
proprietors that you are doing this
and ask them if they are willing, in
reciprocation, to put up somewhere in

 

 

 

 

MA

ITITITTRLceae

 

 

en LLL LE RE

GRAND RAPIDS
STORE EQUIPMENT

CORPORATION

GRAND RAPIDS ~ MICHIGAN

AU

Succeeding

GRAND RAPIDS
SHOWCASE CO.

WELCH-WILMARTH
CORPORATION

SUL CU REL CRRA ERIND OPIN UEIEIEIO STITT TT TT

SRT

DR

STORE
PLANNING

Recommendations to fit
individual conditions.

s a:

DRUG STORE

FIXTURES

Planned to make every
foot of store into
sales space.

G

TTT

 

 

 

 

 

 

 

[ARR RMISARE

 

 

 

: — Sista

a Raa be Ne eH

_ sich i CIAO Be ie coes

 

 

August 28, 1929 MICHIGAN TRADESMAN 27

their premises a card advertising your coffee or chocolate syrup. Fill glass WHOLESALE DRUG PRICE CURRENT

store. Usually there will be no trouble two-thirds full with fresh milk, add a

in arranging this. The druggist may small scoop of vanilla ice cream, and Prices quoted are nominal, based on market the day of issue.

even go so far as to advertise on a mix on machine until the syrup, milk Acids Cotton Seed ____ 1 35@1 50 Belladonna SEE @1 44

board out on the highways, “For in- and ice cream are beaten to a smooth, Boric (Powd.)_. 9 @ 20 oe, oo 4 o0Oe = ink Ga be =

formation About Good Stopping Places thick liquid. An egg may be beaten Bane, a0 8 9 B EEROocs —— gt Bums Smee gee

for Tourists, Visit Blank’s Drug into the mixture. Ga oe KO . Juniper toa. 4 soot 15 oe see S =

o ” “mp oe} : S29 se eee eo eC Juniper Wood 1 50@1 75 atecnu ----_..

Store, or ‘Tourists’ Information Bu Sir Walter Raleigh is credited by Nitric --------- 9 @ Lard, extra _... 1 55@1 65 Cinchona -_______ @2 16

reau at Blank’s Drug Store.” Ls : ae Oxalic __-.--_-.. 15 @ 2% Lard, No. 1 ..__ 1 25@1 40 Colchicum  ______ @1 80
sal Le ae ce many with introducing tobacco in Eu-  Sulphurie —____- oe © Vaveudas Bia ¢ 00@6 25 Cubebs -_.._____ @2 76
Similarly certain prominent filling iB . So ie fack bemadis Gos Gs Cn mo © © ft wesace Gar’n. 1 25@1 60 Digitalis _.....__ @2 04

stations or service stations may be of : ee fe Lemon _______ - 6 00@6 25 Gentian __._____ @1 35
Wi \ h d French competitor for the honor, Jean Ammonia Linseed, raw, bbl. @1 04 Gaaine Baca EES @2 28

. f CTS Te = G 7
oe iat: wears, they do Nicot, is more closely linked to the Water, 26 deg... 07 Linseed, boiled, bbl @107 Guaiac, Ammon. @2 04

not also handle soft drinks and candy.
The druggist who is looking for co-
operation may make a friend of some
filling station proprietor located in a
strategic point for directing trade his
way, by buying his own gasoline and
oil at that station, becoming a good
customer there in order that trade
will be sent him when opportunity
offers. Frank Farmington.

Sugar Now in Novelty Form.

Sugar is being introduced in a new
guise for both table ornamentation and
eating purposes. This particular sugar
is in the form of crystals and is avail-
able in four colors, comprising pink,
yellow, violet and green. The color-
ings are said to be obtained through
harmless vegetable dyes, the sugar
itself being derived from pure cane.
The sugar is packed in novelty boxes
and is being stressed as a good item
for bridge prizes or gift purposes.
Wholesale prices are $6.75 a dozen
boxes.

———_2-2>___
Peach Nectar.

Lay a slice of fresh peach ice cream
(brick) on a plate, cover this with fresh
crushed peaches and pour over them
a creamer of rich cream; on _ this
place a slice of vanilla ice cream and
then top with a little of the crushed
peach and a cherry nested in it.

——2<->___
Iced Chocolate or Coffee.
The base of these drinks is strong

history of the now universal plant,
Since it was from him that the name
“nicotine” was derived. Nicot, says one
story, was French Ambassador at Lis-
bon in 1560, when he heard that the
French queen, Catherine de Medici,
was suffering from chronic headaches.
He sent her a packet of tobacco to be
used as a “cure,” and her approval of
the practice soon popularized smoking
throughout France.

——_ 2 o____-
The Old Settler’s Sunset.

I could call a shack a home

Truly home if but within

I could find my fair :

Lovely lady once again

Waiting for me there:
Waiting as she used to do
Waiting with a hear so true
It enthrilled my own anew

Where lady made the home.

Fancy builds a castle-home
3y the sunny shores of seas
Far from curious crowds
Or where mountains catch the breeze
Up among the clouds
Staging habitation there
With which shacks would not compare
Yet what tongue could ever dare
Say castles made a home.

Chiseled iintels are not home
Though by skillful craft designed
For man’s comforting;
Never yet have they defined
What old hearthstones bring
For a fireside has a glow
Brighter than its embers show
And was present—-that I know
Where lady made the home.

But my numbered sunsets come

Rich with memories of yore

When was welcomed night

As within the bolted door

By a candle light :
There a husband and the wife
Found a full contented life
For such happiness was rife

Where lady made the home.

Charles A. Heath.

 

 

 

 

 

 

 

 

Supplies, Etc., Etc.

Grand Rapids

 

SCHOOL SUPPLIES

Our stock you will find one of the largest
in Michigan.
PENCILS, CHALKS, PENHOLDERS,
CRAYONS, RULERS, PROTRACTORS,
DICTIONARIES, PENCIL TABLETS,
INK TABLETS, Compasses,
Slates, Artists’ Brushes, Fountain Pens,
Water Colors, Oil Paints in Tubes, Pencil
Boxes, Scolars Companions, Pencil Sharp-
ners, Composition Books, Note, Drawing,
Theme, Music Books, Spelling Blanks,
Student Loose-Leaf Books and Fillers, Drawing Papers, Inks,
Mucilage, Glues, White Paste, County School Records and

  

115: PATROL: N92

Hazeltine & Perkins Drug Co.

Michigan

Complete lines of PENS,

Leads,

 

Manistee

 

 

@
Water, 18 deg... 06 @
Water, 14 deg... 5%@ 13
Carbonate _____ 20 @
Chloride (Gran.) 09 @

Balsams

Copaiba —-...___ 1 00@1 25
Fir (Canada) __ 2 75@3 00

Fir (Oregon) __ 65@1 00
Peru 2220 3 00@3 25
DOME oi. 2 00@2 25

Barks

Cassia (ordinary). 25@ 30
Cassia (Saigon) __ 50@ 60
Sassafras (pw. 60c) @ 50
ber Cut (powd.)
Se oo

20@ 30
Berries
Cubeb oo @ 90
Bish) a @ 25
Juniper 2 11@ 20
Prickly Ash __.... @ 15
Extracts
Edecorice ..... 65

Flowers
Arniog 1 50@1 60
Chamomile Ged.) @ 50
Chamomile Rom. @ 75

Gums
Acacia, Ist 50@ 55
acacia, 2nd __.. 45@ 50
Acacia, Sorts __ 35@ 40

Acacia, Powdered 35@ 40
Aloes (Barb Pow) 25@ 35
Aloes (Cape Pow) E
Aloes (Soc. Pow.) 75@ 80

Asafoetida ______ 50@ 60

Owe oo 90 @1 00
Camphor  _____ 90@ 95
Guaiac @ 60
Guaiac, pow'd __ @ 7
Ning) @1 25
Kino, powdered__ @1 20
Myrrh @1 15

Myrrh, powdered @1 25
Opium, powd. 19 65@19 92
Opium, gran. 19 65@19 92
Sheligg (0502. 65@ 80
Shellac
Tragacanth, pow. @1 75
Tragacanth ____ 2 00@2 35
Turpentine ______ @ 30

Insecticides

Arsenic, 2.2 08@ 20
Blue Vitriol, bbl. @ 08
Blue Vitriol, less 09%, @17
Bordea. Mix Dry 12@ 26
Hellebore, White

powdered ______ 15@ 26
Insect Powder__ 474%@ 60
Lead Arsenate Po. 134% @30
Lime and Sulphur

1D een OS@ 22
Paris Green ___. 24@ 42
Leaves
Buchu @1 06

Buchu, powdered @1 10
Sage, Bulk ______ <= 30
Sage, % loose __ 40
Sage, powdered... @ 35

Senna, Alex, __._ 50@ 175

Senna, Tinn. pow. 30@ 35

Uva Urat 20@ 25
Oils

Almonds, Bitter,
ue oo
Almonds, Bitter,
artificial __.__ 3 00@3 25
Almonds, Sweet,
true 22 1 60@1 80
Almonds, Sweet,
imitation -__. 1 00@1 25

 

Amber, crude -_ 1 00@1 25
Amber, rectified 1 50@1 75
Ase oo 1 25@1 50
Bergamont —-___ 8 00@8 25
Cajeput 2

Cassia ____

Castor

Cedar Leaf ___. 2 00@2 25
Citronella _.____ 75@1 00
Cloves 4 00@4 25
Cocoanut _____ 27%@ 35
Cod Liver ______ 1 50@2 00
Croton ...... 3 00@3 25

Linseed, bid less 1 14@1 2

Linseed, raw,less 1 11@1

Mustard, arifil. oz. @
Neatsfoot  ______ 1 25@1
Olive, pure ____ 4 00@5
Olive, Malaga,
yellow 3 00@3
Olive, Malaga,
nee 2 85@3

Orange, Sweet 10 00@10
Origanum, pure_ 2
Origanum, com’! 1 00@1
Pennyroyal __-- 3 00@3
Peppermint --__ 5 50@65
Rose, pure __ 13 50@14
Rosemary Flows 1 25@1
Sandelwood,
I

ee 10 50@10
Sassafras, true 1 75@2
Sassafras, arti’l 75@1
Spearmint ______ T 00@7
Sperm 2. 1 50@1
Cane 7 00@7
Tar USP | 65@
Turpentine, bbl. @
Turpentine, less. 69@
Wintergreen,

lene 2 6 00@6
Wintergreen, sweet

birch 2 3 00@3
Wintergreen, art 75@1
Worm Seed ____ 3 50@3
Wormwood  -_ 20 00@20

Potassium
Bicarbonate ____ 35@
Bichromate _____ 18@
Bromide =. 1) 69@
Bromide 54@
Chlorate, gran'd_ 23@
Chlorate, powd.

or Xtar 16@
Cyanide (2 30@
Fogdide 4 36@4
Permanganate 22
Prussiate, yellow 35@
Prussiate, red __ @
Sulphate oo 35.@

Roots
AIBSmee 2 30@
Blood, powdered_ 40@
Calamus 35@
Elecampane, pwd. 25@
Gentian, powd. _ 20@
Ginger, African,

powdered ___._. 30@
Ginger, Jamaica. 60@
Ginger, Jamaica,

powdered

eo ae
Goldenseal, pow. 7 50@8

Ipecac, powd. __ 4 50@5
Eicaricag 200 35@
Licorice, powd._. 20@
Orris, powdered. 45@

Poke, powdered__ 35@
Rhubarb, powd __ @1
Rosinwood, powd.
Sarsaparilla, Hond.
ground ... @1
Sarsaparilla, Mexic. @
Squills 35
Squills, powdered 70@

Tumeric, powd... 20@
Valerian, powd.__ @1
Seeds

Anise 2000 @
Anise, powdered 35@
Hird la 13@
Canary 0@
Caraway, Po. 30 25@
Cardamon __-___ 2 50@3
Coriander pow. .40 30@
Pa 15@
Fonnell. 35

Bigg oe 8%@
Flax, ground _. 8%@

Foenugreek, pwd. 15@
Hemp 8@
2
17

Lobelia, powd. __
Mustard, yellow
Mustard, black... 20@

Renny 2400 2 5@
Quince ...____ 1 00@1
Sabadilla -.-.___ 45
Sunflower __.... 12@

Worm, American 30@

Worm, Levant ~ 6 50@7
Tinctures
Aconite _..._.. ne @1
Aloee 2 @1
Arnica ot @1
Acafoetida -...__ @3

56
50
38

fodine
[odine, Colorless_ @i 50
Iron, Clo

Opium, Camp. _-
Opium, Deodorz’d @5 40
Rhubarh @1 92

 

Paints

Lead, red dry -. 183%@14\%
Lead, white dry 13%@14%
Lead, white oil. 13%@14\%
Ochre, yellow bbl. @ 2%

Red Venet’n Am. 3%@ 7
Red Venet’n Eng. 4@ 8
Putty 5@ 8
Whiting, bbl ___ @ 4%
Vinttivgs 5%@10
L. H. P. Prep... 2 55@2 70
Rogers Prep. _. 2 55@2 70
Miscellaneous

Acetanalid _____ 57@ 75
Slum o@ 12
\lum. powd and

ground 09
Bismuth, Subni- 7

Wate a 25@2 52
Borax xtal or

powdered ____ 0@ 13

Cantharides, po. 1 60

Calome] ___ Z oi
Capsicum, Dow’d 62@ 75
Carmine

; mae 0@8 or
Cassia Buds ____ ae 45
Cloves 0@ 66

ae 4
chalk Prepared_ 14
Chioroform su

py 53

Chloral Hydrate 1 2001 50
Cocaine a 12 85@i3 bu
Cocoa Butter ___ 60@ 90
Corks, list, less 30-10 to
: 40-10%
Copperas a 03@ 10
Copperas, Powd. 4@ 10
Corrosive Sublm 2 25@2 30
Cream ‘Tartar __ 35 45
Cuttle bone _____ 40 50
Dextrine

Sn eat 6 15
Dover's Powder 4 0004 50
Emery, All Nos. 10@ 15
Emery, Powdered @ 16
Epsom Salts, bbls. @03%
kpsom Salts, less 3%@ lv

Ergot, powdered __ 4 00
Flake, White __ 189 20
Formaldehyde, Ib. 134% @35

Gelatine _ 80@ 90
Glassware, less 55%
Glassware, full case 60%.
Glauber Salts, bbl. 02%
Glauber Salts less 04 10
Glue, Brown ____ 20 30
Glue, Brown Grd 16@ 22

Glue, White ____ 27% 35
Glue, white grd. 25 35
Glycerine 19@__40

One T5@ 95
Odina 2 6 45@7 00
lodeform 8 00@8 30
zead Acetate __ 205 3¢
4466. @ 1 50
face, powdered. @1 60
Menthol __.____ 8 00@2 00
Morphine ____ 13 58@14 33
Nux Vomica ____ 30

Nux Vomica, pow. 15@ 26
Pepper, black, pow 57@ 70
Pepper, White, pw. 75@ 85
Pitch, Burgudry. 20@ 25
Quassia 12

Quinine, 5 oz. cans @ 659
Rochelle Salts __ 28@ 40
Sacharine  ._____ 2 60@275
Salt Peter ______ 11 22
Seidlitz Mixture 30 40
Soap, green __. 15@ 30

Soap mott cast _ @ 25
Soap, white Castile,

CHANG @15 00
Soap, white Castile

less, per bar _. @1l 60
Soda Ash ___.___ 3 10
Soda Bicarbonate 0 10
Soda, Sal 02%@ 08
Spirits Camphor @1 20
Sulphur, roll ___. 3%@ _ 10
Sulphur, Subl. __ 44%@ 10
Tamarinds ______ 20@ 25
Tartar Emetic _. 70 76
Turpentine, Ven. 50 76

Vanilla Ex. pure 1 50@2 00
Vanilla Ex. pure 2 25@2 60
Zine Sulphate _  6@ L

 

MICHIGAN TRADESMAN

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues.

 

ADVANCED

Bulk Dill Pickles

 

se

DECLINED

 

 

AMMONIA

case 2 50
case 2 25
case 2 70
case 2 25

Quaker, 24-12 oz.
Quaker, 12-32 oz.
Bo Peep, 24, sm.
Bo Peep 19 Ie

 

“MICA AXLE GREASE

aS ti 2 4 55
2. 3 tb. 6 25
10 lb. pails, per doz. 9 40

15 lb. pails, per doz. 12 60
25 Ib. pails, per doz. 19 15
25 lb. pails, per doz. 19 15

APPLE BUTTER

Quaker, 24-12 oz., doz. 2 25
Quaker, 12-38 oz., doz. 3 35

BAKING POWDERS

Arctic, 7 oz. tumbler 1 3
Queen Flake, 16 0z., dz 2 25

Royal, 10c, doz. ------ 95
Royal, 6 oz., doz. ---- 2 76
Royal. 12 oz., doz. -- 5 20
Royal, 5 lb. --------- 31 20
Calumet, 4 0z., doz. 95
Calumet, 8 oz., doz. 1 85
Calumet, 16 oz., doz. 3 25
Calumet, 5 Ib., doz. 12 10

Calumet, 10 Ib., doz. 18 60
Rumford, 10c, per doz. 95

Rumford, 8 oz., doz. 1 85
Rumford, 12 oz.. doz. 2 40
Rumford, 5 Ib.. doz. 12 50

K. C. Brand
Per case
10c size, 4 doz. ------ 3 70
15¢e size, 4 doz. ------ 5 50
20c size, 4 doz. —----- 7 20
25c size, 4 doz. ------ 20
= size, 2 doz. ------ 8 80
size, 1 doz. ------ 6 85
+ Ib. size, % doz. ---- 6 75
BLUING

JENNINGS

The Oriainal

Pe seonessees | Condensed

  

ArT

Bei tie oz., 4 dz. cs. 3 00
D443 oz.. 3 dz. cs. 3 75

Am. Ball,36-1 o0z., cart. 1 00
Quaker, 1% oz.. Non-
freeze, dozen ------ 85

Boy Blue. 36s, ver cs. 2 70

BEANS and PEAS
100 lb. bag
Brown Swedish Beans 9 00
Pinto Beans 9 25
Red Kidney Beans -- 3 75
White H’d P. Beans 1}!
Col. Lima Beans ---- 19 50
Black Eye Beans -- 16 00
Split Peas, Yellow -_ 8 00

Split Peas, Green - 9 00
Scotch Peas --------- 7 50
BURNERS

Queen Ann, No. 1 and

2, doz
White ‘vane. No. 1
and 2, doz.

BOTTLE CAPS
Dbl. Lacquor, 1 gross
pkg., per gross -.---- 15

BREAKFAST FOODS

Kellogg’s Brands.
Corn Flakes, No. 136
Corn Flakes, No. 124
Corn Flakes, No. 102
Pep, No. 224
Pan No 2OR if
KxXrumbles, No. 424 _ oles
__Bran Flakes, No. 624
Bran Flakes, No. 602
Rice Krispies, 6 oz. __

Hoe bot edo pd
3

 

Rice Krisp-.es, 1 oz. _. 1 10
Katte Hag, 12 1-lb.

Cans 2008 7 30
All Bran, 16 oz. _ 2 25
All Bran, 10 oz. 2 70
All Bran, % oz. _.... 2 0

Post Brands.
Grape-Nuts, 24s -.._._
Grape-Nuts, 100s -...
Instant Postum, No. 8
Instant Postum, No. 10
Postum Cereal, No. 0
Post Toasties. 368  -.
Post Toasties, 248 -.
Post’s Bran, 24s -..-
Pills Bran, 122 ___..
Roman Meal, 12-2 Ib._
Cream Wheat, 18 -.-.
Cream Barley, 18 —...
Ralston Food, 18 --..
Maple Flakes, 24 -...
Rainbow Corn Fla., 36
Silver Flake Oats, 18s
Silver Flake Oats, 128
90 lb. Jute Bulk Oats,

BS * DO BO om 6d Go CO & 09 £9 9 IO oH OTD HO
wo
or

ne 3 10
Ralston New Oata, 24 2 70
Ralsten New Oata, 12 2 70
Shred. Wheat Bis., 36s 3 85
Shred. Wheat Bis., 72s 1 65
Triscult, TAB oo ewncoree 170
Wheatena, 188 -_.-. - 3 70

BROOMS
Jewell, doz. -... 5 26
Standard Parlor, 33 ib. 8 35
Fancy Parlor, 23 Ib... 9 25
Ex. Fancy Parlor 25 lb. 9 76

Ex. Fcy. Parlor 26 Ib. 10 *

Toy
Whisk, No. 3 .......... 3 15

BRUSHES
Scrub
Solid Back, 8 in. -_.. ) 6@
solid Back, iin. —.. 3 1
vointed Ends —_...... < 26
Stove
Shaker ----. Se 1 80
No, 2)... 2
Peers 2 60
Shoe
No: 6-0) -- 3 26
NO; 2) 3 60
BUTTER COLOR
Dandelion __-.-----.. aw 2 8S
CANDLES ~~
Electric Light, 40 Ibs. _
Plumber, 40 lbs. -.-.
Paraffine, 68 -------- inte
Paraffine, 128 ~--..--- 14%
Wicking 40

Tudor, 6s, per box _. 30

CANNED FRUIT
Apples, No. 10 ------_- 5 4¢
Apple Sauce, No. 10 7 5¢C
Apricots, No. 2% 3 40@3 90
Apricots, No. 10 8 50@11 50
Blackberries, No. 10 7 50
Blueberries, No. 10 __ 15 00
Cherries, No. 25
Cherries, R.A., No. 24% 4 30
Cherries, No. 10 _.. 13

 

P’apple, 2 cru. 2
Pineapple, 10 crushed 12
Vears, No. 2 3

00
Peaches, No. 10 Pie 7 20
Peaches, No. 2% Mich 2 20
Peaches, 2% Cal. ___. 3 10
Peaches, 10, ,Cal. ____ 10 40
Pineapple, 1 sli. --__- 1 45
Pineapple, 2 sli. --.. 2 65
P’apple, 2 br. sli -_-_ 2 35
P’apple, 2 br. sli. -... 2 40
P’apple, 2%, sli. ~--.- 3 20
65
00
00
75

Pears, No. 2% 3
Raspberries, No. 2 blk 3 25
Raspb's. Red, No. 10 11 50

Raspb’s Black,
No. 10 SU ee eG
Rhubarb, No. 10 _____ 4 75

Strawberries, No. 2 _. 3 25
Strawb’s “ao, 10 -___ 13 00

CANNED FiSH
Clam Ch’der, 10% os. 1 35
Clam Ch., No. 2 --.- 2 75
Clams, Steamed, No. 1 3 Ww
viams, Minced, No. %& 2 25
Finnan Haddie, 10 oz. & 30
Ciam Beuilion, 7 os... 3 60
Chicken Hadaie, No. 1 3 76
wish Hlakes, small __ 1 26
Cod Fish Cake, 10 oz. 1 55
Cove Oysters, 5 oz. — 175
Lobster, No. %, Stas 3 :
Shrimp, 1, wet —-____ 20
Sard’s, % Oil, Key .. 6 19
Sard’s, % Oil, Key —. 5 75
Sardines, % Oil, k’less 5 25
Saimon, Red Alaska 3 25
Salmon, Med. Alaska 2 40
Salmon, Pink Alaska 2 25
Sardines, lm. %, ea. 10@28
Sardines, Im., %, ea. 35
Sardines, Cal. __ 1 35@2 25
Tuna, %, Curtis , doz. 4 00
Tuna, 8s, Curtis, dos. 3 30
Tuna, % Blue Fin . 32 26
Tuna, 1s, Curtis, doz. 7 00

CANNED MEAT

Bacon, Med. Beechnut 2 70
Bacon, Lge. Beechnut 4 50
Beef, No. 1, CoCrned 3 50
Beef, No. 1, Roast -... 3 10
Beef, No. 2%, Qua., ali 1 66
Beef. 3% oz. Qua. sii. 2 15
Beef, 5 oz., Am Sliced 2 90
Beet, No. 1, B'nut, sli. 4 60
Beefsteak & Onions, s 3 70
Chili Con Ca., ls ~ 1 86
Deviled Ham, \%s --. 3
Deviled Ham, ae --- 3 60
Hamburg Steak &

Onions, No, 1 -.--.. 3 16
Potted Beef, 4 oz. ... 1 10
Potted Meat, % Libby 52
Potted Meat, % Libby 92
Petted Meat, % Qua. 90
Potted Ham, Gen. % 1 46
Vienna Saus., No. % 1 66
Vienna Sausage, Qua.
Veal Loaf, Medium .. 3 25

Baked Beans
Campbells —......._.-.. 1 16

 

Quaker, 18 oz. -- 1 08
Fremont, No. 2 -.---- 1.20
snider, No. 1 ........ 1
Snider, No. 2 -.---.-. 1 26
Van Camp, small -... 90
Van Camp, med. ---. 1 16

CANNED VEGETABLES.
Asparagus.
No. 1, Green tips — 3 76
Hy 2%, Large Green 4 50
Beans, cut 2 1 tet 25
W. Beans, 10 ~--_---- 8 00
Green Beans, 2s 1 “ .
Green Beans, 10s -
L. Beans, 2 gr. 1 36 : 8s
Lima = 2s,Soaked 1 25
Red Kid, No. 2 Se 1 26
Beets, No. 2, wh. 1 76@2 40
Beets, No. 2, cut 1 45@2 35
Corn, No. 2. stan. -. 1 15
Corn, Ex. stan. No. 2 1 40
Corn, No, 2, Fan. 1 80@2 36
Corn, No. 10 -. 8 00@10 76
Hominy, No. 3 ------ 110
Okra, No. 2, whole -. 2 16
Okra, No. 2, cut -... 1 75
Mushrooms, Hotels -. 32
Mushrooms, Choice, 8 oz. 35
Mushrooms, Sur Extra 650
Peas, No. 2. E. J. ---- 1 36
Peas, No. 2, Si

Peas, Ex.
Pumpkin, No. 3 1 60@1 75
Pumpkin,
Pimentos. %, ea
Pimentoes, %, each -. 27
Sw't Potatoes,

Succotash. No. 2, glass 2 80
Spinach, No. 1 ---.-. 1 25
Spnach, No. 2.. 1 60@1 90
Spinach, No. 3. 3 85@8 5¢

Spinach, No. 10. 6 50@7 00
Tomatoes, No. 2 ------ 1 60
Tomatoes, No. 3 -.-- 2 25
Tomatoes, No. 10 ---- 7 00

Bar Geods
Mich. Sugar Ca., 34, 5c 16
Pal O ne, 24, Sc .... 76
Malty Milkies, 24, 5c .. 75

Lemon Rolls --.-...-- 16
Tru Luv, 24, 5c ~._--._.. 75
No-Nut, 24, 5c -_----.. 15
CATSUP.,
Beech-Nut, ‘small -_-- 1 65

Lily of Valley, 14 oz... 2 26
Lily of be ars % pint - 65

Sniders, 8 oz. -------- 65
Sniders, 6. ee ee 2 35
Quaker, 8 0z. ~------- 1 30
Quaker, 10 oz. ~.----_ 1 45
Quaker, 14 oz. _.-_-.. 90

1
Quaker, Gallon Glass 12 50
Quaker, Gallon Tin -_ 8 50

CHIL! SAUCE

Snider, 16 oz. —----.... 3 30
Snider, 8 oz. -..... am a on
Lilly Valley, 8 -- 3 35
Lilly Valley. 14 = — ss

OYSTER COCKTAIL.
Sniders, 16 oz. ........ 3

Sniders, 8 os. __..... 3 9
CHEGSE.
Roguefort —~_..-...---- 45
emall items 1 65
Kraft, American -. 1 66
Chili, small ting -. 1 6
Pimento, small tins 1 66
Roquefort, sm. tins 2 25
e rt, sm. tins 3 26
Wisconsin Daisy -_-_ 26
Wiscosin Flat ___--- 26
New York June ------ “
Sap oa oe ee
Brick: 22 Fy

CHEWING GUM.
Adams Black Jack -... 65
loodberry 66

 

Beechnut Wintergreen.
Beechnut Peppermint -
Beechnut Spéarmint -.-.-
Doublemint

Juicy Fruit -........-.. 65
a Pee oo =
— 65

 

Droste’s Dutch, 1 lb.__ 8 60
Droste’s Dutch, % Ib. 4 50

Droste’s Dutch, % Ib. 2 35
Droste’s Dutch, 56 lb. 60°
Chocolate Apples --. 4 50
Pastelles, No. 1 -.-.13 60
Pastelles, ih: cs 8 8
Pains De fe: — 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles -.---- 315
1 Ib. Rose Tin Bon
NE —I13 00
7 os. Rose Tin Bon a
13 es. Creme De Cara-
0G oe 13 30
a os. Rosgaces ----.. re o
Ib. Rosaces __._-

Z Ib. Pastelles _.---- 3 °
Langues De Chats .. 4 80
CHOCOLATE.
Baker, Caracas, %s ---- 37
Baker, Caracas, \s _... 35

CLOTHES LINE.

Hemp, 50 ft. _.__ 2 00@2 25
_— tton,

Se 3 _: 00
Braided, at ...... 5
Sash Cord ___- F008 00

COFFEE ROASTED
Worden Grocer Co.
1 ib. Package

Melrose
Liberty
Quaker
Nearew oc. 40
Morton House --_-_--_.- a
Royal Club -..---.--.. -- 83

 

“Wevaughlin’s Kept-Fresh

 

Nat. Gro. Co. Brands
Lighthouse, 1 Ib. tins.. 49
Pathfinder, 1 lb. tins. 45
Table Talk, 1 lb. cart. 43
Square Deal, 1 Ih. car. 39%
Above brands are packed
in both 30 and 50 lb. cases.

Coffee Extracts
M. Y., per 100
Frank's 50 a
Hummel’s 1 Ib.

. CONDENSED MILK
Leader, 4 doz.
Eagle, 4 doz.

MILK COMPOUND

Hebe, Tall, ¢ doz. .. 4 60
Hebe, Baby. 8 do. .. 4 40
Carolene, Tall, 4 dos.3 80
Carolene, Baby -__.... 3 5@
EVAPORATED MILK
Quaker, Tall, 4 doz. __ 4 10
Quaker, Baby, 8 doz. 4 60
Quaker, Gallon, 14 doz. 4 00
Carnation, Tall, 4 doz. 4 35
Carnation, Baby, 8 dz. 4 25
Oatman’s Dundee, ‘Tall 4 35
Oatman’s D’dee, Baby 4 25
Every Day, Tall .__- 4 25
Every Day, Baby ___. 4 2
Per, Wa oe a 35
Peat, Baby, 8 oz. .... 4 25
Borden’s Tall ___----- 4 35
Borden’s Baby ------ 4 20

CIGARS

G. J. Johnson’s Brand
G. J. Johnson Cigar,

180 2. Tk 00
Worden Grocer Co, —.
Airedale -.-.--...... 35 00
Havana Sweets -... 35 00
Hemeter Champion -- 37 60
Canadian Club -..... 35 00
Robe Emmett -----.- 75 00
Tom Moore Monarch 76 00
Webster Cadillac .... 75 00
Webster Astor Foil. 75 00
Webster Knickbocker 95 00
Webster Albany Foil 95 00
Bering Apollos .... 95 00

a

Bering Palmitas -. 115 00
Bering Diplomatica 115 00
Bering liozes __.. 130 00
Bering Favorita _... 135 00
Bering Albas -..... 160 00
CONFECTIONERY
Stick Candy a
Standard -...--.---.

Pure Sugar Sticks 6008 4 :

Big Stick, 20 lb. case 18
Mixed Candy
Kindergarten --..------ li
Reader 9 2 13
Si. 0. ee 12
French Creams ------- 15
Paris Creams --------- 16
Grocers 2.2: eae
Fancy Chocolates

5 lb. Boxes
Bittersweets, Ass’ted 1 76

Choe Marshmallow Dp 1 60
Milk Chocolate A A 1 76
Nibble Sticks -_----- 1 75
Chocolate Nut Rolls — 1 85
Magnolia Choc ....... 1 36

Bon Ton Choc. -..---- 1 60
Gum Drops Pails
Anise (2 aa 36
Champion Gums ----.-- 16
Challenge Gums -.-.-. 14
Superior, Boxes --.---..
Lozenges Pails

A. A. Pep. Lozenges 15
A. A. Pink Lozenges 15
A. A. Chee. Ja 15
Motto Hearts -.--.- 19
Malted Milk rie 21

Hard Goods Pails
Lemon Drops --------- 18
oO. F. Horehound dps. .. 18
Anise Squares -------- 18
Peanut Squares ----.. ay
Horehound Tablets __-- 18

Cough Drops Bxs
Putnam s (3. 135
Smith Bros. __.------- 1 6e

Package Goods
Creamery Marshmallows
4 oz. pkg., 12s, cart. 85
4 oz. pkg., 48s, case 3 40

Speciaities
Pineapple ueee
Italian Bon ns
Banquet Sian Mints_ 25
Silver King M.Mallows 1 15
Handy Packages, 12-10c 80

August 28, 1929

COUPON B800KS8
60 Economic
100 Bconomic
50@ Hconomic
1000 HKconomic
Where 1,000
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
6 ib. boxes .... gg
ORIED FRUITS

Apples

NX Y. Fey., 50 lb. box 16
N. ¥. Fey., 14 os. pkg. :

Apricots
Evaporated, Choice ____ 23
Evaporated, Pancy_... 28
Evaporated, Slabs ____ 20

Citroen
10 1b. box 2 40

Currants
Jackages, 14 oz. _.__.. 30
Greek, Bulk, Ik. _.____ 20

Dates
Dromedary, 36s ______ 6 75

Peaches

Evap. Choice ________ 16%
Peel

Lemon, American _____ 30

Orange, American _____ 30
Raisins

Seeded, bulk _.... | 10
Thompson’ S s’dless blk 081%
Thompson’s seedless,

AD 02. %
Beeded, 15 oz. __._ q i

Calitornia Prunes
60@70, 25 Ib. boxes__@13
50@680, 25 lb. boxes...@14
40@50, 25 ib. boxes. -@14%
30@ 40, 25 Ib. boxes_ -@16
20@30, 25 Ib. boxes—@! i9
18@24, 25 Ib. boxes__@24

Hominy
100 lb. sacks __ 3 50

Macaroni

Mueller’s Brands
9 oz. package, per dos.
9 oz. package, per case 2 64

Pearl,

Bulk Googs
Elbow, 20 Ib.) 08
Egg Noodle, 10 lbs. _. 14

Pearl Barley
Chester 20020
0

  

Barley Grits ......__.. § 0

8
East India

Tapioca
Pearl, 100 Ib. sacks .. 0»
Minute, 8 0z., 4 dos. 4 vo
Dromedary Instant ._ 8 60

FLAVORING EXTRACTS

 

JENNINGS’
PURE
FLAVORING
EXTRACT
Vanilla and
ANE Lemon
tte Same Price
ZU Lee 1 os. .. 1 25
he Pam 1% oz. __ 1 80
2% oz. -. 3 OU
3% oz. __ 4 20
2 oz. .. 2 60
4 oz. __ 4 80
8 oz. _. 9 Ou
16 oz. _. 15 00
3% on
Amersealed

At It 57 Years.

Jiffy Punoh

3 doz. Carton -....... 2 26
Assorted flavors.

FLOUR
Vv. C. Milling Co. Brands
Lily. White... 8
Harvest Queen -._... 7 60
Yes Ma’am
DOR - 3 20

FRUIT CANS
F. O. B. Grand Rapids
Maeen

 

Balt pint Ta
Une pint —.... 7%
One quart -._ ......— 9 10
Half gallon __..... 1s
ideal Glass Tep.
Half pint... 9 0e
One pint ........... — 2
One quart -_....--... 6
Half gallon __._.__— 15 @

 

 

Pieneniscinnmnnninnine EE

 

 

 

     

   
 
     
    
   
    
    
  
  
   
  
    
  
   
   
    
   
  

 

ROAR ACRE

RS EES. gen

August 28, 1929

 

MICHIGAN TRADESMAN

     

  

 

GELATINE

Jell-O, 3 dos. -....... 2 85
Minute, 3 doz. _.-_. as. 4 06
‘Plymouth, White —.u. 1 55
Quaker, 3 doz. _.______ 2 25

JELLY AND PRESERVES
Pure, 30 Ib. pails _..-3 30
Imitation; 30 Ib. pails 1 76
Pure, 6 oz., Asst, doz. 90

Pure Pres., 16 oz., dz 2 40
JELLY GLASSES

8 oz., per doz.
OLEOMARGARINE

Van Westsnbrugge Brands
Carload Disributor

 

Nucoa, 1 Ib.
Nucoa, 2 and 5 Ib.

Wilson & Co.'s Brands

Oleo
Certified oo 24
Not 18
Special Roll .___-_-___ 19
MATCHES
Swan, 144 202 4 20
Diamond, 144 box __- 5 00
Searchlight, 144 box__ 5 00
Ohio Red Label. 144 bx 4 20
Ohio Blue Tip, 144 box 5 00
Ohio Blue Tin. 720-1¢e 4 00
*Blue Seal, 144 _____- 4 50
*Reliable, 144  __.__.. 3 65
*Federal, 144 __.--.-_ 4 7d

*1 Free with Ten.

Safety Matches
Quaker, 5 gro. case_-. 4 25

 

 

NUTS—Whole
Almonds, Sere 25
Brazil. New ---- 24
Fancy Mixed —--------
Filberts, Sicily
Peanuts, Vir. Roasted 11%
Peanuts, Jumbo, std. 14
Pecans, 3 star ------- 22
Pecans, ah a .
Pecans, mo a
Walnuts, Cal. __-_ 30@35
Hickory —...-.-_-=—-- 07

Salted Peanuts
Pancy, No. ft 14

Shelled
Almonds —---_------- 70
— Spanish,
135 bene _*
wuneets. HG 2
Pecans Salted ~------- a

Walnuts Manchurian --55

MINCE MEAT
None Such, 4 dos. --- 6 47
Quaker, 3 doz. case -- 3 50
Libby, Kegs, wet, Ib. 22

OLIVES

4 oz. Jar, Plain, doz.
10 oz. Jar, Plain, doz.
14 oz. Jar, Plain, doz.
Pint Jars, Plain, doz.
Quart Jars, Plain, doz.
1 Gal. Glass Jugs, Pla.
5 Gal. Kegs, each ----
3% oz. Jar, Stuff., doz.
6 oz. Jar, Stuffed, doz.
9% oz. Jar, Stuff., doz.
1 Gal. Jugs, Stuff., dz.

PARIS GREEN

DOD CN DWP De
is
o

600 Oo ae
PEANUT BUTTER

 

Bel Car-Mo Brand
24 1 1b. Tins ~~.

 

8 oz., 2 do. in case..
15 ib. pals ..___________
25 ib. pails _...-..___ ee

PETROLEUM PRODUCTS.
From Tank Wagon.
Red Crown Gasoline -- 11
Red Crown Ethyl ------ 14
Solite Gasoline 14

In tron Barrels
Perfection Kerosine -- 13.6
Gas Machine Gasoline 37.1
Vv. M.

& P. Naphtha 19.6

1SO-VIS MOTOR OILS
In tron Barrels

 

 

e
larine
1
$1
Special — ceceae 65.1
ira, heavy ....... 65.1
Polarine oes Pi See 65.1

Transmission Oi] .... 65.1
Finol, 4 oz. cans, dos. 1 50
Finol, 8 oz. cans, doz. 2 36
Parowax, 100 Ib. 3
Parowax, 40, 1 Ib.
Parowax, 20, 1 Ib.

-- 8.55
-- 8.8

         
       
    
 

arene
ries

enon
* Reis
D) are

a

poumrun ae
Retr:
oy

cans 3 00
cans 5 00

Semdac,
Semdac,

12 pt.
12 qt.

PICKLES
Medium Sour

5 gallon, 400 count —_ 4 75

Sweet Small

16 Gallon, 2250 --_--_ 24 50
6 Galion, 7&0 —..___ 9 75

D:il Pickles

Gal. 40 to Lin, doz. .. 9 60
No, 2% Ting... 2 26
32 oz. Glass Picked... 2 75
32 oz. Glass Thrown 2 40
Dill Pickles Bulk
5 ual., 200
16 Gal.,
45 Gal., 1200

PIPES
Cob, 8 doz. in bx. 1 00@1 26

PLAYING CARDS

Battle Axe, per doz. 2 65
Torpedo, per doz. ---. 2 25
Blue Ribbon, per doz. 4 25
POTASH
Babbitt’s, 2 doz. -.__ 2 75

FRESH MEATS
Beef

Top Steers & Heif. ~..-

Good St’'rs & H'f Kor
Med. Steers & Heif. -. 21
Com. Steers & Heif. 16@20

Veal
Top 2 24
Geode 22
Medium = 2.00 - 20
Lamb
Sprine Eamb —-..- 28
Good: 2. es 26
Medium : 7 24
roe oo 20
Mutten
Good 2.0 14
Medium 2 13
POO opener 11
Pork
Eieht hogs oo 16
Medium hogs -------- 16
Heavy hogs ..20000 15
Ome med... oe 28
(SUG ES oS 24
Snover 2... 20
Sparertad ...........-_- 16
Neck bones --~---.----- 06
Rriimnines) oo 14
PROVISIONS

Barreled Pork
Clear Back  _. 25 00@28 00
Short — = = 00

Dry Sait M
D S Bellies .. 18-20@18- 19

Lard

Pure in tierces ~_---- 14
60 lb. tubs -.-.advance %
50 Ib, tubs ....advance %
20 Ib. pails __--advanoce

10 Ib. pails _...advanoe

5 Ib. pails __.-advance 1
3 lb. pails ....advance 1
Compaund tierces _... 13
Compound, tubs __---- 13%

Sausages
Bologna... 18
Liver 2223 18
Krankfort 20.2 —- af

Ore 31
GRE 0 ee 19
Tongue, Jellied -_-___ 35
Headcheese -..-.-___- 18

Smoked Meats
Hams, Cer. 14-16 lb. @30

Hams, Cert., Skinned
P6-1S Ip. 222 30
Ham, dried beef
Knuckles _-._____ @46
California Hams _. @17%

Picnic Boiled

Ie 20 @25
Boiled Hams ________ oe
Minced Hams __ __
Bacon 4/6 Cert. __ 24 oi

Beef

Boneless, rump 28 00@38 00
Rump, new _. 29 00@32 00

Liver
OCR 17
Cale 55
Pork 220 10

RICE
Fancy Blue Rose __ 051
Fancy Head ______ co —"

RUSKS
Dutch Tea Rusk Co.
Brand.

36 rolls. per Case .... 4 «96

1& rolls, per case

12 rolls, per case a 7 .

12 cartons, ner case __ 1 7

18 cartons, per case a+ 2°65

36 cartons, per case __ 5 00
SALERATUS

Arm and Hammer -- 8 765
SAL SODA

Granulated, 60 Ibs.

Granulated, 18-21% Tb. vig

packages ____.__ 1 20

COD FISH

Middies 0 20

=i % Ib. Pure _. 19%
14

Wood boxes, Pure __ 30%

Whole Cod 11%
HERRING
Holland Herring
Mixed, Kegs __________ 1 10
Mixed, half bbls. __ 8 75
Mixed, bbls. ______ 16 50
Milkers, Kegs ______ 1 20
Milkers, half bbls. __ 9 75
Milkers, bbls. ______ 18 50
K K K K Norway __ 19 50
8 Ib. paile 1 40
Cut Lunch 1 50

Boned, 10 ib. boxes __ 16

Lake Herring
% bbl., 100 Ibs. _..___ 6 &@

Mackerel
Tubs, 60 Count, fy. fat 5 75
Pails. 10 Ib. Fancy fat 1 76

White Fish
Med. Fancy, 100 Ib. 18 0@

SHOE BLACKENING
2 in 1, Paste, doz. __ 1 35
E. Z. Combination, dz. 1 36
Dri-Foot, doz. 2 00
Bixbys, Doz.
Shinola, doz.

 

STOVE POLISH

Blackne, per doz. ____ 1 36
Black Silk Liquid, dz. 1 40
Black Silk Paste, doz. 1 26
Enameline Paste, doz. 1 35
Enameline Liquid, ds. 1 35
E. Z. Liquid, per doz. 1 40
Radium, per doz. ____ 1 36
Rising Sun, per doz. 1 35
654 Stove Enamel, dz. 2 80
Vulcanol, No. 5, doz. 96
Vulcanol, No. 10, doz. 1 35
Stovoil, per doz. ____ 3 60

SALT
Colonial, 24, 2 lb. --.. 95
Colonial, 36-14% —- .-_ 1 26
Colonial, Iodized, 24-2 2 00
Med. No. 1 Bbls. _-__ 2 85
Med. No. 1, 100 Ib. bk. 95
Farmer Spec., 70 ib. 95
Packers Meat, 50 lb. 57

Crushed Rock for ice
cream, 100 lb., each 85
Butter Salt, 280 lb. bbl. 4 24
Block, RB 40
Baker Salt, 280 Ib.
24, 10 Ib., per bale __._ 2 46
35, 4 Ib., per bale -__. 2 60
50, 3 Ib., per bale __.. 2 86
28 Ib. bags, Table _. 42
Old cc. Smoked,
6-10 Th oo 4 50

et
ATES

can

HA MAH
oe)
Da
|
|

a “ai

 

Per case, 34, 2 Ibs. — 3
Five case lots
Todized, 24, 2 Ibs. __—

BORAX
Twenty Mule Team
24, 1 Ib.

48, 10 oz.
96. % Ib.

packages ._ 3 25
packages __ 4 35
packages __ 4 00

SOAP

Am. Family, 100 box 6 80
Crystal ae 100 __
Bie Jack, 60s _..._._
Fels Naptha. 100 box
Flake White, 19 box
Grdma White Na. 10s
Jap Rose, 100 box ..-.
Fairy, 100 box --...- 4 00
Palm Olive, 144 box 10 50
Lava, 100 bo  _.-.._- 4 90
Octagon, 1% -._-...._ 5 00
Pummo, 100 box -.-. 4 85
Sweetheart, 100 box _ & 70
Grandpa Tar, 50 sm.
Grandpa Tar, 50 Iige.

Quaker Hardwater
Cocoa, 72s, box __.. 2 86
8

Ko Oe
bo
°

> oo we
ap
eo

Fairbank Tar, 100 bx 4 00
Trilby Soap, 100, 10c 7 25
Williams Barber Bar, 9s 60
Williams Mug, per dos.

CLEANSERS

ad

Piette

wh es

§
jl
z
i

 

80 can cases, $4.80 per case

WASHING POWDERS
Bon Ami Pd, 18s, box 1 90
Bon Ami Cake, 18s -_ 1 er -

Piel

Climaline, 4 dos. .... ¢ 0
Grandma, 100, 5¢ ____- 3 50
Grandma, 24 Large _. 3 50
Gold Dust, 100s __---- 400
Gold Dust, 12 Large 3 20
Golden Rod, 24 -_-_-- 4 25
La France Laun., 4 dz. 3 60

Old Dutch Clean. 4 dz 3 40

Octagon, 968 -_.... -- 3 90
Rineo, 406 ...-. 3 20
Rinses, 244 5 25
ae No More, 100, 10
es 3 85
Rub No More, 20 Lg. 4 00
Spotless Cleanser, 48,
26° OF) 2 3 85
Sani Flush, 1 doz. _. 2 26
Sapolio, 3 doz. -_---- 315
Soapine, 100, 12 oz. — 6 40

Snowboy, 100, 10 oz. 4 0

 

Snowboy. 12 Large __ 2 65 TEA
Speedee, 3 doz. ____-- 7 20 Japan
Sunbrite, 50s —....___ 230 Medium 2 35@ 35
Wyandotte, 48 —___ Sip Choice 37@52
Wyandot Deterg’s, 24s 275 Fancy... =o
Nout Nibbe ji |
a ae LT. pke. Sitting .s . , u
ole Spices Gu
Allspice, Jamaica __.. @25 Choice ic ev 48
Cloves, Zanzibar —.._ s@te «Fancy 47
Cassia, Canton ae @22 Gevien ae
‘assia, 5c pkg., doz. @40
Ginger, African ______ @19 Pekoe, medium ________§7
Ginger, Cochin ______ O25 English Breakfast
Mace, Penang __.______ 139 Congou, Medtum ______ 28
Mixed, No. 1 @32 Congou, Choice ____ 35@36
Mixed, 5c pkgs., doz. @45 Congou, F.
» Fancy ____ 42@ 43
Nutmegs, 70@90 _____ @59
Nutmegs, 105-110 __ @59
Pepper, Black ______ @4e
Pure Ground in Bulk
Allspice, Jamaica ___ @35
Cloves, Zanzibar ___. @46 Cc “ne
Cassia. Canton ______ @28 <otton, 3 ply cone -____ 40
Gina Costin > @as Cotton, 3 ply Balls ____ 42
a. lClUlUlU @3 Weer G ply 0 18
Mace, Penang _..___ 1 39 VINEGAR
Pepper, Black. ._—isi‘i‘(‘# @55 Cider, 40 Grain _... 23
Natmere @59 White Wine, 80 grain. 25
Pepper, White -- @80 White Wine. 40 grain__ 19
Pepper, Cayenne | GST WICKING
Paprika, Spanish - @45 No. 0, per gross gn
Seasoning 1, per gross ___ 1 45
it Pewee, We... 2M we s ca Se Te
Celery Salt, 3 oz. 95 is io a
Same = oe ---- ° Peerless Rolls, per doz. 90
o.oo 2 Rochester, No. 2, doz. 60
ata ea eit i@ fn oe oS oe tS
Ponelty, 3% oz. ___.32 ee "
Kitchen Bouquet ____ 4 50 WOODENWARE
_— Leaves _______ 20 Baskets
aoe Tr co = o Bushels, narrow band,
Thyme, tos 0 90 Bune ee ‘band, _
Sena nn ne narrow ban
Tumeric, 2% oz. _.. 90 wood handles ______ 1 80
STARCH Marea a ta 90
rke ngle handle. 95
Corn Market, extra i
Kingsford, 40 Ibs. ___. 11% Splint, large ______-_- : $0
Powdered, bags _.. 460 Splint, medium _____- 7 80
Argo, 48, 1 Ib. pkgs. 360 Splint, small _________ 8 50
Cream, ns 4 80 Churns
Quaker, S0-k 07% + Barrel, 5 gal.. each __ 2 40
me «Gevaert s
er
Argo, 48, 1 lb. pkgs. 8 60 |
Argo, 12, 3 lb. pkgs. 2 62 Ito ta ise
Argo, 8 5 Ib. pkgs. __2 97 a ralvanized ___

Silver Gloss, 48, 1s __ 11
Elastic, 64 pkgs. a it
Wiger, 48-] 3 30
Niger, §0 lbs. 06

SYRUP

Corn \
Blue Karo, No. 1% __
Blue Karo, No. 5, 1 dz.
Blue Karo, No. 10 __
Red Karo, No. 1% __
Red Karo, No. 5, 1 dz.
Red Karo, No. 10

i
a

7
91
1
5)
9
1

We me OO SO CO DS
Snrnonwo-~7

Imit. Maple Flavor
Orange, No. rag 2 dz, 3 50
Orange, No. 5,

Maple and Cane
Kanuck, per gal.

1 doz. 4 Li

2 50
12 qt. Galvanised 2 7%
{4 qt. Galvanized ___. 3 00
12 qt. Flarine Gal. Ir. 8 00

4 00

10 qt. Tin c”
Traps
Mouse, Wood, 4 holes. 60
Mouse. wood. § holes. 70
Mouse. tin, & holes __ 66
Rat. weed 1 00
weet, GOtiNG 1 90
Mouse, spring _____ 30
Tubs
“Marge Galvanized _ 87
Medium Galvanized __ 7 75
Small Galvanized a. © TE
Washboards
poner. Globe 8 ae
rass, Single | 6 25
Glass. sinele =, 6 00
Double Peerless _____ & 50

Kanuck, 5 gal. can __ 6 50 Wether cee oe a
Maple (| Universal —______ ate
Michigan, per gal. __ 275 | Wwiced Gewts
Weldia. Sef wal 5 6.015 in bates Hp
COOKING OIL | 17 in. Butter ________ 18 08
: Mazola f 12 i. Butter #5 00
coe © oF oO WRAPPING PAPER
Quarts, 1 doz, _.
Half Gallons, 1 doz. _ 11 2 4 moe ne “ bce
Gallons. % doz ___ us Butchers D F
Kraft

TABLE SAUCES

Lea & Perrin, large._ 6 00
Lea & Perrin, small__ 3 35

MODBOO 1 60
Roval Mint 2 40
Tohbasco, 202, 4 25
Sho You, 9 oz., doz, 2 25
oh TER 4 75
A-1 small ____

 

Caper, 2 oz.

 

Kraft Stripe
YEAST CAKE

paaeic, I dow 2 70
‘Sunlight, 3 doz, _.___ 70
‘Sunlight, 1% doz __ 1 36
;Yeast Foam, 3 doz. ua 20
Yeast Foam, 1% doz. 1 35

YEAST—COMPRESSED
Fleischmann, per doz. 30

 

L,PRIDE

ITALIAN SPA SpagErTi Shana
o- 7 leat?

Products of Van Buren Co.
Canning Co.
ITALIAN SPAGHETTI
DINNER
Local Pride Brand
12 50c Family Package 4 50
SALSA SAUCE
Local Pride Brand
48 No. 1 cans 1
24 No. 2 cans _ .
6 No. 10 cane 15 00
CHINESE SOY SAUCE
Local Pride Brand
2 & os. Bottles _..... 2 25

 

 

 

4 1 gal; glass 97 66

CHINESE BROWN SAUCE
Local Pride Brand

12 & ox. Bottles ss 2 2 25
4 1 gal glass .. 24 00
NOODLES

Locai Pride Brand
Chow Mein Chinese
44 NG. 2 cane 2 25
BEAN SPROUTS
Local Pride Brand
Genulne Chinese Bean
24 No. 2 cans aa. 6G
& No. 10 cana 8 o¢

  

30

From the
Metropolis.

Late News Michigan

Petitions for the nomination of Mil-
ton R. Palmer for city treasurer are
being circulated by Mr. Palmer’s
friends and some local business organ-
izations. As a member of the State
Legislature during the last few years,
Mr. Palmer has always been actively
engaged in fighting for the interests
of the business men. When an attempt
to force through a bill to repeal the
garnisheement law was made Palmer’s
efforts were largely responsible in
heading it off. His work in putting
through the itinerant vendors law was
recognized as a noteworthy piece of
work. In recognition of this the local
association of retail jewelers, number-
ing 175, are among those most active
in securing his nomination. Palmer is
no stranger to business, having acted
as correspondent for various trade
journals including a jewelry magazine
and a boot and shoe publication and
at one time editor of the Dry Goods

Optimist, published by Burnham,
Stoepel & Co. For three years he
served under David Heineman as

deputy city controller. He has also
been engaged in various business ven-
tures of his own.

Clarence D. Blessed, secretary of
the First National Co., and Hamilton
Haddon, vice-president and director of
the company’s New York office, have
been named vice-presidents of the
First National Co.

Edward A. Martin, well-known lo-
cal business man, has been made gen-
eral manager of Martin Motors, Inc.,
new Chrysler and Plymouth dealers in
Detroit. Show and sales rooms of the
new organization are located on Wash-
ington Boulevard at State street.

Trans-Atlantic telephone service
from Detroit to Ireland was opened
here this week. Ireland is the twentieth
foreign country to be connected with
the United States by international
telephone service, according to Lou
Burt, Detroit commercial superintend-
ent of the Michigan Bell Telephone
Co.

W. J. K. Hunt has been appointed
sales manager in charge of the sales
promotion activities in certain areas
of the country by the Copeland Prod-
ucts, Inc. Mr. Hunt has been con-
nected with the electric refrigeration
industry since 1912. He will make
his headquarters at the factory offices
on Lycaste street.

Joseph W. Kennedy, formerly of
Cleveland, where he was vice-president
and trust officer of the Midland Bank,
is now a member of the business ex-
tension department of the Union Trust
Co,

William H. Allen, former Detroiter
and well known in Michigan, where he
won fame as one of the leading chem-
ists in the country, died at Port Lamb-
ton, Ont., last week, aged 73 years.
Mr. Allen founded the department of
pharmacy of the Detroit College of
Medicine, a department that later be-
came a part of the Detroit Institute
of Technology. A native of Ireland, he
came to Detroit in 1886 to take charge
of the department of fluid extract and
elixirs for Frederick Stearns & Co. In

MICHIGAN TRADESMAN

1888, associated with W. C. Johnson,
he founded the firm that now is Nel-
son Baker & Co. While chief chem-
ist for a Detroit firm, he won the gold
medal for the best tanned leather ex-
hibited during the World’s fair at St.
Louis in 1904. He was a member of
the American Pharmaceutical associa-
tion and of the Detroit branch of thz
American Chemical Society, of which
he was a past president. When ill
health forced him to give up his work,
he was chief chemist for the Carl FE.
Schmidt Tanning Co.

More than 100 members of the De-
troit Radio Dealers Association at-
tended a golf and horse shoe -pitching
contest at Knollwood Golf and Coun-
try Club last week. This was the last
outing preceding the International
Radio Exposition, which is to be held
in Olympia from Sept. 9 to 15.

A party of five business executives
arrived in Detroit by airplane, coming
from Richfield, California. After com-
pleting their business in Detroit, the
party will leave for New York by rail.
The party consisted of Bradford M.
Malvin, of the Richfield Oil Co.; Har-
ris M. Hanshire, Fokker Aircraft
Corp.; James A. Talbot, Richfield Oil
Co. and the Fokker Aircraft Corp.; A.
S. Gunn, Bethlehem Ship Building Co.,
of Los Angeles, and Philip H. Philbin,
of the Mid-Continent Air Express Co.

About seventy Oakland-Pontiac au-
tomobile salesmen were entertained at
the Glenoaks Golf Club, this week by
the Oakland Motor Car Co., to cele-
brate their achievement in qualifying
for membership in the “52” Club,
membership which is limited to those
who have sold 52 or more automobiles
within twelve months.

J. E. McLarty has been appointed
sales promotion manager of the Hud-
son Motor Car Co. Mr. McLarty has
been associated with the company for
a number of years and has worked his
way up to his present position.

Plans for what will be the first
trade promotion trip of the Wholesale
Merchants’ Bureau of the Board of
Commerce for the Fall season are be-
ing completed by E. E. Prine, the
secretary. The trip is to be held on
Sept. 10, with Royal Oak as the scene
of the festivities. Dinner will be serv-
ed at 6:15 p. m. in Weitzel hall, 912
North Main street, at which the whole-
salers will be hosts and retailers cf
Royal Oak and contiguous territory
the guests.

Retailers from Pleasant Ridge,
Berkley, Birmingham, Hazel Park,
Ferndale, Clawson, Big Beaver, Oak
Ridge and Royal Oak. will be enter-
tained. Arrangements have been made
with the Red Run Golf Club for those
who wish to play golf or entertain
their customers at the Red Run Cluod
in the afternoon, by paying the greens
fees of $2.

This trip was worked out at the re-
quest of the Royal Oak merchants who
are attempting, at this time, to revive
their Merchanst Association. Every
wholesaler selling merchandise in
Royal Oak should take advantage of
this invitation, as it is now four years
since the last trip to that city.

Production schedules at the auto-

mobile manufacturing plants at the
present time are heavy, due to the fact
that orders are being received in in-
creasing numbers from practically
every section of the country.

During the past week there has been
a slight increase in commitments for
motor cars from the South and South-
west. According to the factories, this
is due to the fact that cotton pound-
age will be heavier this year than last
and that business conditions in those
sections are excellent this month.

A visit to motor plants during the
week brought forth from several ex-
ecutives predictions that the output
for August would be much greater
than that of the same period a year
ago. Conditions in all lines are far
brighter and, while executives do not
want to appear over-optimistic, they
feel confident that business this year
will far exceed that of last.

Announcement that the United
States Rubber Co. would transfer all
its tire manufacturing business to its
plant in Detroit, from New York and
Hartford, Conn., was made during the
week. The company has a large build-
ing facing on East Jefferson avenue
with the rear on Detroit River. It ‘s
one of the largest and most complete
factory buildings in the city, fully
equipped for the manufacture of tires.

Motorists coming to Detroit are in-
formed that it is the practice of the
police department to tow away cars
which are parked contrary to traffic
ordinances. James M. Golding.

—_2
Chain Store Memberships Destroy
Chambers of Commerce.

A few weeks ago the Tradesman
saw fit to publish an article of mine
in constructive criticism of the Cham-
ber of Commerce which solicited or
even accepted memberships of chain
stores or other outside-operated trade
institutions in its community. It was
my contention that public identification
of such a place of business as a mem-
ber of the local Chamber of Commerce
only gives it a civic pose to which it is
not entitled by any legitimate means.

Another reason for my stand, which
I believe I did not mention, is this:
I cannot see any real business reason
which any chain store or other out-
side syndicate operator might have for
wanting to be a member of the local
Chamber, other than the purpose of
compromising the Chamber and mak-

August 28, 1929

ing it embarrassing for the Chamber
to be a party to any movement which
might result in making it hard for the
chain to retain its public good will.
It is suggestive that the J. C. Penny
managers, for instance, are not only
generally members of the local Cham-
ber, but are in a great number of in-
stances members of the retail com-
mittee, in which position they are able
to make any anti-syndicate activities
difficult if not impossible in the com-
munity, at least with the support of
the Chamber.

On several occasions, since the pub-
lication of the article in question, sec-
retaries of Chambers have accused me
of being mistaken in my attitude. Per-
haps I am. Nothing I say or do can
possibly be above question. However,
I gain considerable encouragement to
cling to my claims, after reading the
report made to President Hoover by
investigators sent out to make a survey
of syndicate activities in the local com-
munity and the results to be found:

President Hoover was advised by
this report that in certain California
communities where chain stores ac-
tually had gained control of the busi-
ness on Main Street to an extent dan-
gerously near the 100 per cent. mark,
it was in every instance impossible to
maintain a local Chamber of Com-
merce; and, in some instances, the
community was absolutely unable to
maintain a village council.

Perhaps, then, there is some basis in
fact for the contention that a local
Chamber of Commerce should think
twice before taking in outside operat-
ors who are bleeding the communit;
rather than contributing to its sta-
bility. I would like to know whether
there is a place in Michigan where the
Chamber ot Commerce can show a
syndicate membership replacement to
cover every membership lost through
local stores being forced to discontinue
business because of the operation of
such syndicates. If there is such a case
on record, I should be interested in
securing the facts. W. H. Caslow.

——_ eee

More Sweets To the Sweet.

As a rule, women like their bev-
erages and foods a little sweeter than
men do, and for this reason more top
dressing, soda foam and sweeting gen-
erally should be allowed for feminine
trade. “Fr |

 

 

WANTED:
Three Dry Goods Salesmen

For territory adjacent to Flint. Prefer men with acquaintance
and selling experience in that territory. Exceptional oppor-
tunity for men with good selling ability. Apply to

or
C. J. FARLEY & CO.
22 Commerce Ave.

Grand Rapids, Mich.

SSS SSsSssS lS isSnian a issu susasisonnananansssansmaomasnscncnanonn.

 

A. A. ROOZE, Mer.
at 415 Water St., N.W.
Flint, Mich.

 

 

 

 

 

 

.
4
;
i

 

sl MAD RCS 88:

 

 

 

 

 

 

i

Asia: 0

ts

   

 

August 28, 1929

MICHIGAN TRADESMAN

 

31

 

Differences All Right If Justified, But
Not Otherwise.
(Continued from page 20)
can get it—profits belong to him who
can make them—business gravitates
to him who can and does handle it and
remains where it gets real values in
prices and collateral services. The
public is always disposed to pay ade-
quately for values. It will not pay for
pretenses or specious pleas for any-

body.

Along about thirty years ago I as-
sociated much with Dana Corbin, of
Corbin, May & Co., Chicago, an old-
time house whose reputation for values
and square dealing never has been bet-
tered by any business institution. I
referred to somebody in business in
Chicago, saying that if they wanted
to give service they’d have to revise
some of their methods.

Dana laughed and answered: “They
are not in business to give service.
They are in business to make money.”
That time was still in the era of “Let
the buyer beware,’ so Dana was re-
flecting Chicago’s spirit of around
1890 accurately. But the fact is that
the house referred to continued in busi-
ness only a short time. Opportunism
did not make a solid foundation then.
It makes a less stable foundation now.

The grocer who, indifferent to ob-
ligations to his customers, goes on the
theory that it is good business to get
while the getting is good holds a
splendidly water-tight umbrella for
1929 competition to enter and dislodge
him from his trade. Men who take
20 per cent. on staples like cooking
fats simply because there are no
chain units will awaken some day with
competition they cannot meet because
they have not used their hours of gold-
en opportunity to line their business
according to the science of 1929, “Take
pains or suffer pains” holds good as
ever. The wakeful merchant does not
forget that. Paul Findlay.

o-oo ___
Proceedings of the Grand Rapids

Bankruptcy Court.

Grand Rapids, Aug. 13. On this day
was held the first meeting of creditors
in the matter of C. Lawrence Paul, Bank-
rupt No. 3854. The bankrupt was present
in person and represented by attorney
Edgard G. Burleson. Creditors were pres-
ent in person. Claims were proved and
allowed. The bankrupt was sworn and
examined without a reporter. Milton R.
Thynge, of Grand Rapids, was appointed
trustee, and his bond placed at $100. The
first meeting then adjourned without
date.

On this day also was held the first
meeting of creditors in the matter of
Morton Fitzgerald, Bankrupt No. 3834.
The bankrupt was present in person and
represented by attorney Charles H. Lillie.
No creditors were present or represented.
No claims were proved and allowed. No
trustee was appoined. The first meeting
then adjourned without date, and the
case has been closed and returned to the
district court, as a case without assets.

On this day also was held the first
meeting of creditors in the matter of
Jacob Shrier, Bankrupt No. 3856. The
bankrupt was present in person and rep-
ereditors were present or represented.
resented by attorney Ed. J. Andrson. No
One claim was proved. The bankrupt
was sworn and examined without a re-
porter. M. N. Kennedy, of Kalamazoo.
Was appointed trustee, and his bond
placed at $100. The first meeting then
adjourned without date.

On this day also was held the first
meeting of creditors in he matter of
Percy Slough, Bankrupt No. 3850. The
bankrupt was present in person and rep-
resented by attorney Joseph S. Folz. One
creditor was present in person. One
claim was proved and allowed. No trus-
tee was appointed. The bankrupt was
sworn and examined without a reporter.
The first meeting then adjourned with-
out date, and the case has been closed
and returned to the district court as a
case without assets,

Aug. 12. On this day schedules, adju-
dication and order of reference were filed
in the matter of Harry H. Secore, Bank-
rupt No. 3875. Bankrupt is represented
by Willard McIntyre, Grand Rapids. As-
Sets are scheduled at $250 and liabilities
at $2,678.64. Letter has been written
asking for funds as indemnity for ex-
penses and as soon as this is deposited,
meeting of creditors will be called.

Aug. 12. On this day schedules, ad-
filed in the matter of George C. Hennes,
judication and order of reference were
Bankrupt No. 3873. The bankrupt’s oc-
cupation is that of a plumber. He is
represented by Albert D. Wing, attorney
of St. Joseph. Liabilities are listed at
$1,365.75, and no assets listed. Letter has
been written asking for funds as _ in-
demnity for expenses and as soon as
this is deposited, meeting of creditors
will be called.

Aug. 12. On this day schedules, ad-
judication and order of reference were
filed in the matter of Joe George, Bank-
rupt No. 8374. The bankrupt is a laborer
and is represented by Willard G. Turner,
Jr., Raymond J. Engle and R. Burr
Cochran, of Counsel. Assets are sched-
uled at $115 and liabilities at $988. Funds
as indemnity for expenses having been
received, first meeting of creditors will
be called at an early date.

Aug. 12. On this day schedules, ad-
judication and order of reference were
filed in the matter of Roscoe Barnett,
Bankrupt No. 3872. The bankrupt is a
factory worker and he is represented
by Myrten W. Davie, attorney, of Mus-
kegon. Assets are scheduled at $235
and liabilities a $1,677.78. Funds as in-
demnity for expenses having been re-
ceived, first meeting of creditors will be
called at an early date.

Aug. 12. On this day was held the
final meeting of creditors in the matter
of Frank F. Feury, Bankrupt No. 3619,
The bankrupt was not present or repre-
sented. The trustee was not present.
No creditors were present or represented.
Claims were proved and allowed. The
trustee’s final report and account was
considered and approved and _ allowed.
An order was made for the payment of
expenses of administration and for the
declaration and payment of a first
final dividend to creditors of 10 per cent.
No objections were made to the dis-
charge of the bankrupt. The final meet-
ing then adjourned without date, and the
case will be closed and returned to the
district court, in due course.

On this day also was held the final
meeting of creditors in the matter of
Albert S. Smaglinski, Bankrupt No. 3623.
The bankrupt was not present or repre-
sented. No. creditors were present or
represented. The trustee was present in
person. The trustee’s final report and
account was approved and allowed. An
order was made for the payment of ex-
penses of administration, as far as the
funds on hand would permit, there being
no funds on hand for the payment oi
dividends to creditors. No objections
were made to the discharge of the bank-
rupt. The final meeting then adjourned
without date, and the case will be closed
and returned to the district court, in due
course.

Aug. 12. On this day was held the final
meeting of creditors in the matter of E.
Leon Knight, Bankrupt No. 3635. The
bankrupt was not present or represented.
Claims were proved and allowed. An or-
der was made for the payment of ex-
penses of administration and for the
declaration and payment of a first and
final dividend to creditors of 19 per cent.
No objections were made to the discharge
of the bankrupt. The final meeting then
adjourned without date, and the case w
be closed and returned to: the district
court in due course.

On this day also was held the final
meeting of creditors in the matter of
Isreal Goldman, Bankrupt No. 3622. The
bankrupt was not present or represented.
No creditors were present or represented.
The trustee was not present. The trus-
tee’s final report and account was con-
sidered and approved and_ allowed.
Claims were proved and allowed. An
order was made for the payment of ex-
penses of administration and for the pay-
ment of preferred claims. There were
no dividends. No objections were made
to the dscharge of the bankrupt. The
final meeting then adjourned without
date, and the case will be closed and
returned to the district court, in due
course.

Aug. 14. On this day schedules, ad-
judication and order of reference were
filed in the matter of Bert S. Thatcher,
Bankrupt No. 3876. The bankrupt is re :-
resented by Eldred & Gemuend, attor-
neys of Ionia. No assets are schedule’
except insurance policies of $762 which
are claimed as exempt; and liabilities :
scheduled at $3,825.23. Letter has been
written asking for funds as indemnity
for expenses and as soon as this is de-

posited, meeting of creditors will be
called.
Aug. 17. On this day schedules, adju-

dication and order of reference were filed
in the matter of Wallace A. Shroll, Bank-
rupt No. 3877. The bankrupt is a sales-
man and is represented by TT. Roger
Lyons. Assets are listed at $378 and lia-
bilities at $1,865.87. Have written asking
for funds as indemnity for expenses and
as soon as this is deposited, meeting of
creditors will be called.

In the matter of Claud E. Drake,

  

people wanted to trade there.

Bankrupt No. 3543, the trustee has filed
his final report and account, and a final
Aug. 2.
claim
trustee's
was considered
order
expenses
of administration and for the declarat on
and payment of a first and final dividend
proved,
No objec-

meeting of creditors was held
There were no appearances. One
was proved and allowed. The
final report and account
and approved and allowed. An
was made for the payment of

to creditors whose claims were
of 100 per cent. and interest.
tions were made to the discharge of |
bankrupt. The final meeting

be closed and returned to
court, in due course.
In the matter of
Bankrupt No. 3865.
received and the first meeting of
itors has been called to be held Sept.
In the matter of Howard
3ankrupt No. 3863.
received and the first
itors has been called for Sept. 5.
In the matter of Reinhardt P.
Bankrupt No. 3869.
received and the first
itors has been called for Sept. 5.
In the matter of Roscoe
Bankrupt No. 3872.
received and the first meeting of
itors has been called for Sept. 5.

Charles

In the matter of Joe George, Bankrupt

No. 3874. The funds have been recei\
and the first meeting of creditors has

been called for Sept. 5.

In the matter of Andrew Gilder, Bank-
1 The funds have been re-
ceived and the first meeting of creditors

rupt No. 3858.

has been called for Sept. 5.

In the matter of Lewis H. Bice, Bank-
] The funds have been re-
ceived and the first meeting of creditors

rupt No. 3868.
has been called for Sept. 5.

In the matter of George A.
Bankrupt o. 3708.

ors has been called for Sept. 4.

In the matter of Tony Shloub, Bank-
1 The funds have been re-
ceived and the first meeting of creditors

rupt No. 3853.

has been called for Sept. 4.

In the matter of Claude E. West, Bank-
I The funds have been re-
ceived and the first meeting of creditors

rupt No. 3859.

has been called for Sept. 4.

In the matter of Venaard’s Pharmacy,
Bankrupt No. 3617, the trustee has filed
his final report and account, and a finai
Aue. 2.
here were no appearances. The trustee's
approved
An order was made for the

meeting of

Ty

creditors was held
final report
and allowed.

payment of expenses of administru,

and account was

as far as the funds on hand would per-
There were no dividends for cred-
made to the
final
date,
and the case will be closed and returned

mit.
itors. No objections
discharge of the
meeting then

were
bankrupts.
adjourned

The
without

to the district court, in due course.

————_-2s~->__
Matter of Pride Instead of Price.

Monday morning I chanced to call
at the store of a Grandville avenu»
jeweler, here in Grand Rapids. Know-
ing my anti-syndicate sentiments and
being acquainted with my work alonz
this line, he began talking about de-
velopments as he has witnessed them
to his

behind the
statements:

counter. Listen

“There is no doubt in my mind that
a change of public sentiment is taking

place toward the chain stores,
order houses and peddlers.

Most of those who still
patronize them are not bragging about
it as much as they did a year ago.”

ferently.

I asked him, what in his opinion,

was the cause for the noticeable

change.

“Public education, and nothing else,”

was his instant reply.

“Don’t you believe that the price-

cutting independent merchant was re-
sponsible for convincing the public
that they could do as well with the
local dealers as with the syndicates?”
I asked.

“Not a bit of it,’ was his denial.
“When the syndicates were popular,
Why,
a year or two ago, I knew of people
who were almost ashamed to have it
known that they still traded with the
local grocer. To-day,

I then ad-
journed without date, and the case will
the district
Kooistra,
The funds have been
cred-
Harner,
The funds have been
meeting of cred-
Ritz,
The funds have been
meeting of cred-
Barnett.
The funds have been
ered-

Grady,
| The funds have been
rece.ved and the first meeting of credit-

mail
We hear
it right along from people in our com-
munity, who were once very keen for
the chain store, but who now talk dif-

they are be-

 

It isn’t price
folks

ginning to speak up.
but that tells
trade.”

I pass that last sentence on to the
reader as mouthful of
merchandising philosophy.
or not, it is the truth.

W. H. Caslow.

pride where to

a maximum
3elieve it

Business Wants Department

Advertisements Inserted under this head
for five cents a word the first insertion
and four cents a word fer each subse-
quent continuous insertion. [f set In
capital letters, double price. No charge
fess than 50 cents. Smal! display adver-
tisements in this department, $4 per
Inch. Payment with order is required, as
amounts are too small to open accounts.

Auction Sales to reduce or close out
your stocks entirely is the efficient way.
Write for terms. E. E. Todd, Merchan-
dise Auctioneer, 2645 N. Fairfield Ave.,
Chicago Il. 2

Wanted Only store
with two big

Groceryman.
building. Illinois station,
new corn shellers. Can make $4,000 to
$6.000 annually many years. Hustlers
investigate, quick. Geo. W. Langford,
Pontiac. Yl. 2 ass
FOR SALE — One of the best and
cleanest stocks of workingmen’s cloth-
ing, furnishings and shoes in America.
Best location in town, good business and
reasonable rent. This stock must be
seen to be appreciated. M. Kahn, 306
Center Ave., Bay City, Mich. 144
ROPE SALESMEN WANTED in all
territories— 100 PER CENT MANILA
ROPE lic lb. basis. FAST SHELLING

 

 

 

SIDE LINE, five per cent commission.
UNITED FIBRE COMPANY, 82 South
Street, New York City. 145
FOR SALE—MACHINE SHOP IN
HOLLY, MICH. Small machine shop,
equipped to do die, tool and general
machine work. Must sell on account of
death of owner. Bargain to interested

party. Reasonable rent, with lease.
Terms. Mrs. Truman L. Dilly, Holly.
M ch. oe

WAN TED—Expriienced readty-to-wear
salesman, for Michigan territory. to sell
our popular line of ladies’ afternoon
frocks and aprons. Strictly comm. Rich-
ardson Garment Co., Kalamazoo, Mich.

134

To Exchange Income property and
cash for stock of shoes, clothing, or gen-
eral stock. Address No. 135, c/o Mich-
igan Tradesman. $5

FOR SALE—Jorgensen’s hotel and cafe,
centrally located. Exeellent business
place for right party. John L. Jorgen-
sen, Jorgensen Hotel, Cadillac, M‘ch.

136
GOODS

OLD ESTABLISHED DRY

STORE FOR SALE — On account of
pressing outside business, I offer my
stock and fixtures for sale. Both will

inventorv $15,000, but can be reduced
to $10,000 if necessary. This business
has been established many years and is
in prosperous condition. Will rent store

 

at reasonable figure. Samuel Falls,
Sorine Lake. Mich. 137
For Sale — Solid oak tables, desks

chairs and other office equipment. Used
only a few months in office of a local
broker. Cheap for cash. On display at
our office. Tradesman Company.

CASH FOR MERCHANDISE

Will Buy Stocks or Parts of Stocks of
Merchandise, of Groceries, Dry Goods,
Shoes, Rubbers, Furniture, etc.

N. D. GOVER,. Mt. Pleasant, Mich.

 

  
   
 
 
  
   
  
  
  
 
 
  
   
  
 
  

I OFFER CASH!
For Retail Stores—Stocks—
Leases—all or Part.
Telegraph—Write—Telephone

L. LEVINSOHN
Saginaw, Mich.
Telephone Riv 2263W
Established 1909

Do You Wish To Sell Out!
CASH FOR YOUR STOCK,

Fixtures or Plants of every
description.
ABE DEMBINSKY
Auctioneer and Liquidator

734 So. Jefferson Ave., Saginaw, Mich.
Phone Federal 1944.

   

  
     

    

  
  
 
  
 
 
 
 
 
   

 
  
  
   
   
    

 

MICHIGAN TRADESMAN

 

August 28, 1929

 

 

 

 

 

 

 

 

© |he THINKER Says:

‘Why spend money educating your boys
and girls; if conditions will not allow them to

become owners of their own business.

‘Independent Retailers prop open the doors

of opportunity to young men and women.

‘“‘Monopolistic chains bar the doors to in-
dividual success and condemn posterity to a

hireling’s life.”’

 

 

 

 

 

 

 

 

 

ae Or *

 

: ~~’: pe

 

pe a ie

 

Pein

Pama

ew wee, a:

 

The Brand You Know
by HART

HART

lity
yD ie sgualisy

Fancy

tay
FOODS

TRADE MARK

Fruits Vegetables

 

Look for the RED HEART
On The Can

 

W. R. ROACH & CO.

General Offices|
Grand Rapids, Michigan

 

 

 

 

 

 

 

WORDEN GROCER COMPANY
The Prompt Shippers

 

 

Tell Your Customers About

QUAKER
Evaporated Milk

An Every Day Necessity

 

 

WORDEN GROCER COMPANY
Wholesalers for Sixty-one Years

OTTAWA AT WESTON - GRAND RAPIDS

 

THE MICHIGAN TRUST COMPANY, Receiver.

 

 

    

Fill up those gaps
on pantry shelves

Here are four items in the Beech-Nut line that
belong on every pantry shelf. Tell your customers
about the advantages of keeping these delicious
essentials handy, ready for instant use, and you
lay the ground work for stable repeat business.

Beech-Nut

FOODS OF FINEST FLAVOR

Note: Beech-Nut is on the air. Every Friday morning, over 19 sta-
tions of the Columbia Broadcasting System, Mrs. Ida Bailey Allen
talks to the best homes about Beech-Nut Food Products. Tune In!

 

 

 

 

STRENGTH ECONOMY

THE MILL MUTUALS
AGENCY ss Mahicon

Representing the
MICHIGAN MILLERS MUTUAL

FIRE INSURANCE COMPANY
(MICHIGANS LARGEST MUTUAL)

AND ASSOCIATED COMPANIES

Lansing

 

Combined Assets of Group
$45,267,808.24

. 20% to 40% Savings Made Since Organization

FIRE INSURANCE ALL BRANCHES

Tornado— Automobile — Plate Glass

 

 

 

 

 

 

 

 

 

 

 

 

AMERICAN COMMONWEALTHS
POWER CORPORATION

+
>

ve
+

Comparative Earnings Statement

For the Twelve Months Ending July 31

 

 

 

 

 

 

 

1927 1928 1929

Gross Earnings—All Sources.............cccecceceees $5,360,646.76 $17,638,073.82 $20,606,819.26*
Operating Expenses, Including Maintenance and General

PAROS 66 ce ee cee eee 3,187,428.63 10,907,132.16 11,985,311.67
Mer Marmings .... 0000. 2 oe ee ee; as $2,173,218.13 $ 6,730,941.66 $ 8,621,507.59*
Interest Charges—Funded Debt—Suhsidiary Companies. . 801,947.65 3,259,357.82 3,559,015.77
Balance 2.66 i ee - $1,371,270.48 §$ 3,471,583.84 $ 5,062 491.82
Dividends—Preferred Stocks—Subsidiary Companies... . 437,737.18 1,292,089.23 1,529,970.35
Balance Available—American Commonweal!ths Power Cor-

poration and for Reserves. .............ceccccccces $ 933.533.30 $ 2,179,494.61 $ 3,532,520.97
Interest Charges — Funded Debt— American Common-

wealths Power Corporation................00ccce0. 270,000.60 515,000.00 754,280.00
Balance Available for Dividends and Reserves.......... $ 663,533.30 $ 1,664,494.61 $ 2,778,240.97
Annual Dividend Charges—First Preferred Stock—Ameri-

can Commonwealths Power Corporation.............. 70,000.00 534,996.00 534,996.00
Balance 2. 22. ee ee $ 593,533.30 $ 1,129,498.61 $ 2,243,244.97
Annual Dividend Charges — Second Preferred Stock —

American Commonwealths Power Corporation........ 95,977.00 95,977.00 95,977.00
Balance Available for Reserves, Federal Taxes and Surplus $ 497,556.30 $ 1,033,521.61 $ 2,147,267.97

* NOTE: The above Statement for the twelve months ended July 31,

1929 does not include any

Earn.ngs from the investment in American Commonwealths Power System of Massachusetts,

which now approximate $1,000,000 of Gross Earnings and $300,000 of Net Earnings.

This

organization has no Funded Debt nor Preferred Stocks outstanding—therefore, when included,
will add approximately $300,050 to Balance Available for Reserves, Federal Taxes and Surplus.

Capitalization
At July 31, 1929

25 Year 6% Gold Debentures, Due February 1, 1952.............0.. --» $4.000,000.00
25 Year 514% Debentures, Due May 1, 1953............ ccc cccccccces 5,600,000.00
20 Year 6% Convertible Gold Debentures, Due May 1, 1949............. 3,988,000.00
First Preferred Stock, $7.00 Dividend, Series A, No Par, outstanding. ..... 25,000 Shares
First Preferred Stock, $6.50 Dividend Series, No Par, outstanding........ 55,384 Shares

Second Preferred Stock, $7.00 Dividend, Series A, No Par, outstanding....

Common Stock, Class “A”, No Par, outstanding.................ece06 .
5 a ’ &
Common Stock, Class “B”, No Par (Voting), outstanding...............
& &

$12,988.000.00
80,384 Shares
13,711 Shares

292,344 Shares
388,647 Shares

Dividends on both Classes “A” and “B” Common Stock are payable at quarterly intervals at
the rate of 1/10 share (10%) annually, in Cliss “A”? Common Stock on cach share of Class
“A” and/or Class “B” Common Stock outstanding. The next quarterly dividend is payable
on October 15, 1929 to Stockholders of record at the close of business October 1, 1929,

The Dividend-Paying Preferred and Common Stocks of the Corporation are traded

in on The Chicago Stock Exchange and The New York Curb Exchange.

These

Stocks can be acquired through any responsible dealer in investment securities.

For information about the Corporation
address Secretary

American Commonwealths Power Corporation

Grand Rapids National Bank Bldg.
Grand Rapids

 

120 Broadway
New York