QF IRR CEOS TIFF NCI ER PDO VH VS MHZ SWRI es FE Ny eto, ed ie pee B ae : CRS SE OSS GNOME EE MEN CG BERN BP ACS A Pe \ SONA 7 a EE SSE ORE CP (6 DRG ER Pea WTR aes a @ iA ~ KO Gee ee CER ESE ERY Do GSS EAC a en FSW OSU WZZZzz> We PUBLISHED WEEKLY (GAG RADESMAN COMPANY, PUBLISHERSRR@2 256 Ee EST. ia SOTO SSRRT SON LEA A MAD SNOO SSS SSIS ORS SELLE EIS EDS aS Forty-seventh Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 11, 1929 Number 2399 r THE BROKEN PINION I walked in the woodland meadows, Where sweet the thrushes sing, And found on a bed of mosses A bird with a broken wing. I healed its wing, and each morning It sang its old sweet strain, { But the bird with the broken pinion : Never soared as high again. I found a young life broken By sin’s seductive art, And touched with a Christ-like pity a I took him to my heart; : He lived with a nobler purpose, And struggled not in vain, But the life that sin had stricken Never soared as high again. But the bird with a broken pinion Kept another from the snare, And the life that sin had stricken Raised another from despair; Each loss has its own compensation, There’s healing for each pain, But the bird with the broken pinion Never soared as high again. ; Hezekiah Butterworth. ne ane aininnl en Rn ain AMERICAN COMMONWEALTHS POWER CORPORATION _— The Optional Warrants + It will be of interest to the Optional Warrant Holders of American Commonwealths Power Corpovration to note that The Board of Directors has declared a dividend on Class “A” and Class “B” Common Stock of the Corporation, payable on October 15, 1929, to Stockholders of record October 1, 1929. This dividend is payable in Class ““A” Common Stock at the rate of 1 / 40 of one share (214%) on each share «f Class “A” and / or Class “B” Common Stock outstanding of record October 1, 1929. This information is of importance to you, for if you exercise the Purchase Privilege represented by your Warrants on or before the close of business September 30, 1929, you will become entitled to the above dividend and subsequent dividends as de- clared by the Board. The right represented by the Warrants to subscribe to Class “A” Common Stock AT $20.00 A SHARE expires at the close of business September 30th, 1929. Optional Warrant Holders desiring information as to Earnings and Securities of the Corporation will be promptly informed by addressing the Secretary. American Commonwealths Power Corporation Grand Rapids National Bank Bldg. 120 Broadway Grand Rapids New York it HIGA ADESMAN Forty-seventh Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 11, 1929 Number 2399 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES are as follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoftice of Grand Rapids as second class matter under Act of March JAMES M. GOLDING Detroit Representative 409 Jefferson, E. Caslow Out on the Warpath Against Special Privilege. Fortunate chance took me to Ben- zozmia and Beulah, where I appeared before the Twin Village Community Club on the evening following labor day. This was my first engagement since the summer vacation and an If our campaign this year is to be what that first meeting forecasts, the Michigan Ilome-Trade Campaign is going to pe inspiring opening event it was. a busy experience for us. There many striking features about Benzonia and Beulah, aside from the annual smelt run which has made them famous throughout the State. The community spirit of those merchants up there is most remarkable; and their hospitality is something to be long remembered. They seem to have the rare faculty of making a guest feel that he has the keys to the town, and owns everything in it. Another exceptional quality of these business people is their splendid con- dence in one another, and their abso- lute unwillingness to criticise their fellow-merchants. For the first time since I was in Midland, it was my privilege to talk with community mer- chants who just wouldn’t knock any- Everyone rec- one else in the town. ommended his associates as good fel- lows; and gave me the impression that he thought they couldn't be beat any- where in the country. What is more. I believe it. Still another fine demonstration of snirit, was shown during the course of the evening, while we were disposing of the excellant supper served in the Mills Community House by the ladies of the town. Almost the full chatting time was occupied in describing to me the wonderful fighting spirit of the business men of a neighboring town which has run into a stretch of hard luck. And how those Benzonia-Beu- lah men did praise the boys at Honor! Tt would do any human heart good to hear it. It seems that the Honor merchants have been hard hit by circumstances over which they had no control. A foundry ceased operations and closed down for good. One sawmill burned out; another shut down without a mo- ment’s warning, with something like a million feet of logs on hand ready for working up into lumber. Other sim- ilar reverses hit the town. Among other things, it lost its county-seat, which was a serious blow. It would seem, from the manner in which it was told to me, that the Honor fellows had excuse for quitting in disgust, if ever a community group did. Houses stood vacant; and as I recall the story, something like two dozen buildings were either torn down or moved bod- ily out of the village. Instead of quitting cold, these daunt- less chaps just set their jaws, and buckled in, with the result that to-day, they have boulevard lights on the main street, and a_ solid concrete stretch of road into Traverse City. What is more, they are going to have city water, before Benzonia and Beu- lah get it—and the Benzoznia-Beulah gang actually got a kick out of telling about it. Can you beat that for good sportsmanship? What is more, B. G. Bennett tells me, one new house is to be built in Honor, and several more new homes are on the list for next spring. Evidently, the Honor men_ believe there is something in a name that is worth fighting for and they seem to be the stripe of men that simply can’t be licked. And, as for their neighbors at Beulah and Benzonia—well, they know how to take their hats off to a neighboring town, like the good sports they are. Whether the average mer- chant realizes it or not, Honor repre- sents one sort of spirit which every community must have in this trying time and Benzonia-Beulah represents another that is equally necessary. One is the fighting spirit of indomitability; the other the helpful spirit of good- fellowship that rather than knock him. I hope that some of the merchants in towns who are continually razzing the merchants of near-neighboring towns will copy. I happen to know some dozens of localities that can take both suggestions to heart with good effect. boosts a neighbor It so happens that this week’s con- tributions to the Tradesman are being written from the top floor of the Do- herty Hotel in Clare, while waiting for the appointed hour of the meeting of the Clare Chamber of Commerce where I am scheduled to speak to- night. This noon (Monday) it was a pleas- ure indeed to meet with the Exchange Club in St. Louis. Here is a group of live-wire chaps (as the Exchange Club always boasts of, wherever you find it). E. E. Guthrie, the secretary, made a special effort for large attend- ance, with the result that a very ex- ceptional turnout was present. St. Louis is blessed with a fighting unit of men who are familiar with the first principles of independent enter- prise. They know what constiutes lo cal fidelity; and with such a nucleus on the firing line, there should soot be something doing in St. Louis very shortly. A tentative date has already been reserved, the evening of September 30, for a union meeting and banquet of all the independent business men of St. Louis and Alma. Unfortunately, there was at one time a little friction be- tween these two cities: but time has been a good physician, and most folks have forgotten it. The few who still entertain the germ would do well to rid their systems of it. It is poison to anything like inter-community co-op- eration, without which, the chain and mail-order is more likely to thrive and profit. There is no reason whatsoever for inter-town antipathy: and every reason for the opposite, especially in this time when the independent mer- chants everywhere need all the hein and teamplay they can secure. [ sincerely believe that the Alma Chamber of Commerce and the St. Louis Exchange Club refuse to listen to anything that will hinder the max- imum of co-operation between their Organizations. This is as it should be; and their efforts along this line deserve more than commendation. They deserve the 100 per cent. sup- port of every business man in the two cities, regardless whether everything goes to suit everyone or not—which, of course, they never do. W. Hl. Casiow. When the Retail Merchant Should Fight Hardest. It is inevitable that one engaged in campaign work among local merchants should encounter an endless assort- ment of excuses for delay and inac- tion. Usually, they are of a pessimistic sort; but an optimistic procrastinator was met the other day, and his argu- ment cannot fail to appeal to one’s sense of humor. This particular merchant was located in a town in which our labors were endorsed by the business men and the entire program of campaign accepted for employment in that community. Syndicate activities have been injuriie the local business houses and it was agreed that something should be done at once. Our suggestions were ap- proved as the best so far available. When this particular grocer was ap- proached on the subject of his finan- cial support to the movement, his re- ply was something like this: “Why, my business seems to be coming back. The public is already thinking. I believe that people are sericusly questioning whether the chain and mail order methods of mer- | t chandising are best in the long run A few of my lost customers are be- ginning to come back, now. I think it is going to take care of itself, with out our doing anything.” The newspaper man of the town, who happened to be going the rounds with me at the time, beat me to a reply. While | was still stifling a snicker: he restorted with considerable heat: “Well, you'd be a h - of a gen- @cal” said he. to the erocers. sur- prise, “You'd be ready to fight as long as the enemy had you on the run, but as soon as the other side began re- treating, vou'd figure to win the rest of the war without doing anything more about it. The time to give the chain stere a licking is when you have them on the retreat. Youll never whip them while they are advancing.” Which, to my notion, is a mouth- ful; without farther comment. W. HE Casiow. — we. Better Breakfast Sets Planned. Believing that a demand exists for a better type of dinette set for break- fast nooks which will be more in ac- cord with other furniture in modern homes, a manufacturer of such furni- ture is planning to market a stained oak drop leaf table and four chairs with upholstered seats. The product is expected to retail at from $25 to $35 per set. A trend toward stained oak in such furniture has been noticeable in the last few months, it is claimed. and bridge tables with frames of that wood have enjoved a good demand Brown and light greens are reported as the most popular colors. fo Falmouth—Albert Bunning, who has \-* : i been engaged in general trade here ‘ more than thirty years, has sold his entire stock— dry goods, clothing, shoes, hardware and groceries—to the National Grocer Co. for about $12,009, all cash. His son will manage the business for the purchaser on a regu lar stated salary and 75 per cent. of the net profits. Albert Bunning has achieved an exceptional success in this community. He has more than $50,000 worth of farms, stocked with sheep, his vicini in t v and has been first and t ] t foremost in developing the agricultural interests of this section. He is Presi- dent of the Falmouth Bank and is uni- versally loved and respected by every- one who knows him. a Firing a man is usually a confession that you don’t know how to handle him. ites Senco iSal aie 2 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. “Manufacturing” was the word used in its trade name and in advertisements by a corporation selling and distribut- ing replacement parts for trucks when such company did not own, control or operate a plant wherein wére manu- factured the products sold by it, but rather, it filled orders for such prod- ucts from stock purchased from fac- tories over which it had no control. In advertising its replacement parts the company made use of a picture of a large four-story building above which were printed the words, “The home of the largest * * * truck replacement part organization in the world.” On the front of the building there appeared in large letters the trade name con- taining the “Manufacturing.” The company signed a stipulation with the Federal Trade Commission agree- ing to discontinue these misleading practices. word Labels such as “Lioret-Paris-New York,” ‘“Narcisse” and “Eau de Toilette,” used in the trade name and on bottles or other containers of do- mestic origin by a corporation engaged in manufacturing perfumes and toilet waters at its plant in the United States, is the subject of a stipulation agreement between the corporation and the Federal Trade Commission. The company agreed to cease and de- sist from using the foregoing designa- tions in a way that would tend to mis- lead the purchasing public into the be- lief that the company’s products are manufactured in Paris or are of French or Parisian origin. “Tampa, Florida” was the label used on a cigar by an individual manu- facturer who did not make his product in the citv of Tampa in the state of Florida. He signed a stipulation with the Federal Trade Commission agree- ing to cease and desist from including in the label for his cigars the words “Tampa, Florida” either independently or in connection with other words so as to imply that his cigar is made in Tampa, Florida. Here is an interesting little quirk cf law as to those restrictive agreements we see so much of in connection with the sale of a business or of a partner- ship interest—by which the seller binds himself not to engage in the same busi- ness within a certain period and a cer- tain territory. Sometimes it also oc- curs in a salesman’s contract. These agreements are in restraint of trade in that they fetter a man’s right and power to earn a living—for that reason they are against the policy of the law, and the law doesn’t like them. Nevertheless, they will be upheld, be- cause for the proper protection of the other party, provided they are reason- able. Reasonable means limited to what is needed for protection and no more—a limited period and a limited territory. The case books are full of cases in which a seller who bound himself in an agreement like this, used various sub- MICHIGAN terfuges to get around it. In fact, these cases supply a real gamut of human in- genuity as to schemes to eat your cake and have it too. In a case just decided one Weller and his wife sold their business to a man named Kunin. The agreement of sale contained a clause by which “the said sellers shall not be engaged nor interested in any way whatsoever, di- rectly or indirectly, in any business similar to the one they are now sell- ing to the said purchaser, within a period of five years from date of set- tlement and within a radius of five city blocks from the above mentioned premises.” If that had been all, the case would have been decided differently, as we shall see. But in the bill of sale, which followed the agreement, this clause ap- peared: “It is hereby understood and agreed that the said sellers are not to re-open, re-establish, or in any manner become interested, either as owners or employes, in any business like or similar to the business hereby sold, within a radius of five squares North, South, East or West of the premises herein mentioned for a period of five years from the date hereof.” This transaction occurred in June, 1926. In the spring of 1928, about eighteen months later, the Wellers opened a store in the same line of busi- ness four blocks North and two blocks East of the old place. By air line it was less than five blocks away, but by the traveled way, that is by the streets, it was six blocks. ment ensued. A very pretty arg:- Kunin, the buyer, said: “You have broken the agreement, he- cause as the crowflies, you are less than five blocks from my store.” “Not so,” said the Wellers, “because you can’t travel as the crow flies, for there are no streets laid that way. By the main traveled way, the only way you can go, it is six blocks, therefore we aren’t in default.” Kunin asked the court for an injunc- tion compelling the Wellers to close their place, and got it. They appealed, but the Appeal Court affirmed. The court said if there hadn’t been any- thing to it but the original clause, “within a radius of five city blocks,” the Wellers would have been within their rights, for they were six blocks away. But in view of the clause in the bill of sale “‘a radius of five squares, North, South, East or West,” a differ- ent situation was created and it would be adjudged by the “crow flies’ measurement instead of by the “trav- eled way” method. I quote from the decision: “A restriction, limited as is this to both time and space, is valid, and will be enforced in equity; but being in re- straint of trade, cannot be extended beyond its plain terms. Nevertheless, upon a careful study, we have reached the conclusion that the decree was rightly entered. While the words ‘the radius’ usually signify the dis- tance from the center to the circum- ference of a sphere or circle, yet, as here employed in the original contract, they should be construed as “the dis- tance,’ so the restriction would em- brace a distance of five blocks from the old store. This distance should be ’ TRADESMAN computed by the nearest traveled way and not by air line. So computed, the new store is six blocks from the old and the defendants not in default; but the trouble with their position, as we see it, is the covenant in the bill of sale not to engage in the business ‘within a radius of five squares (the same as blocks) North, South, East or West.’ Treating this as an addi- tional covenant, or as an explanation of that in the original contract, it shows defendants’ understanding to be five blocks in either direction, includ- ing five blocks to the North, whereas, the new store is but’ four. As the blocks North and South are longer than those East and West, it cannot be said, as under the original contract it might, that by the radius of five blocks, short blocks were intended, the covenant saying five blocks to the North, which are long blocks. It does not say merely five blocks away, but five to the North and the same in each other direction. It is manifest that four blocks to the North and two to the East are not five blocks to the North. Since the parties have taken pains to specify five blocks in each di- rection, we cannot hold the covenant satisfied by four blocks in one direc- tion and two in another; if we could, then three blocks to the North and two to the East would satisfy it.” The case points a way to get com- plete protection in such an agreement. Instead of saying “a radius of five squares” (wihch could be defeated in the way the Wellers tried to defeat it-, say “a radius of five squares North, South, East or West,” and you've got him. Elton J. Buckley. [ Copyrighted, 1929.] —_++>____ Anniversary of the Founding of Los Angeles. Los Angeles, Sept. 6—While the shadow of the new Los Angeles city hall crept over the old Plaza one day this week, pages of the calendar were turned back 148 years and men and women in the costumes of historic days celebrated the anniversary of the founding of the City of the Angels. In striking contrast to the few humble adobe dwellings and stores of 1771, when the city was founded. towering structures echoed the prayers and songs of the Franciscan monks. The founding ceremony, an exact duplication of that of 148 years ago. was carried out bv a group of pioneer residents. A group of persons in cos- tumes of the period represented the Spanish first settlers. while another group impersonated the Indians. The headquarters was the old AlI- vera residence on Olivera street, kept intact from the ravages of time. At one time this was the official head- quarters of General John C. Fremont. at one time the governor of California. by virtue of an appointment from the President of the United States. Costumed dons and donnas and senors and senoritas danced here to the strains of La Paloma played by a Mexican orchestra. The carnival spirit prevailed everywhere, and de- ‘cendants of the old-time families who were at one time the aristocracv of California were much in evidence. A century and a half. When Los Angeles donned her swaddling cloths George Washington was the Nation’s outstanding political figure, surround- ed by the Adams, Monroe and many others of the great captains of that day and age. And she still crows with wonderful lustiness. An Indiana doctor who paid $173,- September 11, 1929 000 for a lot of desert land supposed to be within the range of the Colorado River improvement is now trying io get some of his money back. If he had followed suggestions made from time to time by the writer he would still be in possession of his lucre. He finds that the land was originally bought from the railroad company at 50 cents per acre and is so far from everything that it can never be irrigated or im- proved. There are many other vic- tims of flamboyant promises who may never make their plight known. My suggestion would be that men who buy lands in the Colorado Dam sec- tion, make an arrangement to live on them a year or so before making even a first payment. Then they would know a lot more about them. Wheeled chairs are no restriction on the ambition of those who hie them- selves to Hollywood to become famous in the movies, as was evidenced 'by the application of one such to charitable authorities the other day. Although there are fully 10,000 self-styled actors waiting on the fringe of the colony there is no letting up of ambitious ac- tivities on the part of many thousands who are awaiting the summons of Dame Opportunity. There may be no place for them but they keep coming. There is no halting in the parade. In a market that is already drugged with beauty they now offer the exotic. li it is in the blood there seems to be ao way out of it except by the route of bitter experience. While all the political, social, eco- nomic and religious activities of the world are centered upon programs o: peace and good will the labor union leaders continue to think and act only in the terms of threats, strikes, bov- cotts, intimidation, bombing and viv- lence. They have the only cause on earth that seeks to extend its ranks by violence. In the world of business, finance and diplomacy these criminal indulgences have long since been abandoned. Of all living humans the union bosses alone have learned noth- ing and made no advance as the scroll of civilization has been unrolled. The church no longer seeks coverts by threats of hell fire but the unions com- pel membership by menace and oppres- sion. There: can be little industrial peace while the walking delegates cling to the path of crimson hue. Out here in California people are getting over the habit of handing out checks without having money in the bank to protect them. They draw the same punishment as is handed out to the forger. There may be a year in jail as a penalty, or, if the offense be ot an aggravated form, penitentiary doors may close upon the offender for a period of one to fourteen years. Maids and matrons who have been passing out checks whenever they have felt the urge for money spending, come within the provisions of the law, and they too must behave or the bogie man will get them. Last week, in Los Angeles, a fair dame drew a peniten- tlary sentence, although the tender- hearted judge let her off with a sus- pended sentence and a lecture which ought to prove beneficial. dhe other day I accepted an invita- tion to view the proposed site for a new state park in the San Jacinto mountains. All who have read Helen Hunt Jackson’s “Ramona” will re- member it was to the San Jacintos that Ramona and her Indian lover fled. _ There they found solace for a time in the Canyon that still bears his name—the Juan Diego. Helen Hunt Jackson arrived on the scene just after Juan Diego (Allesandro) had been . shot by Sam Temple. Investivating the tragedy she was so struck with the injustice done the whole race, that she w~ote the book which, for the Indian, tried to accomplish what “Uncle Tom’s Cabin” did for the negro. September 11, 1929 MICHIGAN TRADESMAN Here still lives a granddaughter of Aunt Ri, who kept a boarding house at which Mrs. Jackson visited. Here lives an Indian, Palonia Luna, half- sister of Ramona. Here live the de- scendants of Sam Temple and other actors in the great drama. And here, each year, the drama is made to live again in a most marvelous pageant, staged in a natural amphitheater which for setting and beauty, rivals anything in the country. And when the actors speak of the majectic peak of San Jacinto the audiences raise their eyes to behold the very peak glittering in the sunlight. It is a thrill that comes but once in a lifetime. Here, high on the mountain, are the peach trees planted by the hand of Kamona, They bloom each spring, near the spot where Allesandro was shot. Yet by a strange coincidence, the very spot where Sam Temple fired the bullet which took his life, is bar- ren, and the Indians to this day insist that it is by the special will of the Great Spirit. Here is Ramona’s grave. the hitch rack where the horse was. tethered, over which the shooting occurred, the place where the court house once stood, where the trial took place. Books have been written without num- ber on the background and romance of the Ramona story, but that by Mrs. Jackson has been read by millions and is still in wonderful demand wherever offered in the public libraries. For the geologist there is much of unlimited interest on San _ Jacinto. Fossil remains of prehistoric horses and other animals indicate that San Jacinto was one of the last peaks to be thrown up and this may account for the fact that it is the most precipitous peak to be found in all America. Of painted rocks there are many and new ones are being constantly dis- covered. One of the finest of these 1s accessible in Fern Valley—well named. tiere the designs are unusual and con- form almost minutely to rock paint- ings and designs found among the early Montezumas of Mexico. It is now fairly well established that the first tribe, from which the seven tribes of San Jacinto sprung, emigrated from Montezuma’s domains and were prob- ably a part of that wonderful race. The painted rock at Fern Valley, which is but a few moment’s ‘walk from the main highway by an easy trail, is a remarkable piece of work- manship, conceded by the layman. In the hieroglyphics, peculiar to the races of Montezuma origin, it tells a graphic story of a big hunt. This is painted in a vivid red and is apparently unfaded down to the present day. Its process- es to the world would be worth while. It is claimed that no spot in all the great Southwest is so replete with In- dian lore, much of which is yet un- deciphered, and undoubtedly much un- discovered, as are the sides of San Jacinto peak. Many volumes have been written on the subject, and scores of scientists are to-day pondering over their finds. And when you come to realize that this all happens within a few hours’ ride of the “angelic” metropolis, it seems almost unbelievable. Uncle Sam has set aside 50,000 acres for a park which will be im- proved in time and presumably become as popular as any of the others he has allotted to California. Frank S. Verbeck. -_———.2.- a ___ When On Your Way, See Onaway. Onaway, Sept. 10—Herbert Lefler has greatly beautified his premises Dy the artistic manner in which he has arranged his landscape gardening. The addition of varied colored lights 11- luminating the entrance to his service station attracts considerable attention and his 24 hour service is highly ap- preciated by the traveling public. The Perry Sales station has recent- ly made an important addition to its force, doubly ensuring the safety of the Property and the surrounding premis- es. It is a known fact that Mr. Perry uses every precaution for the preserva- tion and upkeep of his service station and equipment. The same applies ‘to Mrs. Perry, who conducts her millin- ery and fancy goods store adjacent to the gas station. This co-partnership has resulted in the purchase of a fierce thoroughbred ‘bulldog—a dog with a pedigree well into three figures. Weil, the dog cuts some figure anyway. Characteristic of the breed, he has that prominent under-shot jaw and a pupilary adjustment between his eyes allowing clear vision both directions, East and West, at the same _ time. Owing to the nature of and the repu- tation that bulldogs usually have George decided that the first essential for safety’s sake was the purchase of a ‘suitable dog collar and leash, but a survey of all the stores and saddlery shops could not produce one of suffi- cient strength until Mrs. Perry struck upon the happy idea of splitting a corn- pad in two, which made a perfect fit. Now it came to pass that the said pup was not “halter broke” and it required the combined efforts of Mrs. Perry in the lead, on the pull. so to speak, aud George bringing up the rear and doing the push act. The combined weigit of this couple being over four hun- dred pounds against the pup’s thirteen ounces of apothecary. of course, the pup was at a disadvantage and, being smooth shod at that, his traction was not perfect. Furthermore, his inch and a quarter rope tow line made an imperfect draft, compelling him to come to the surface to blow frequently. This was a Sunday morning enter- tainment for the spectators, but we have no illustrations to accompany this article. Squire Signal. —_»2++>___ Corporations Wound Up. The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: Blair Shoe Co., Inc., Detroit. Amplifier Co. of Michigan, Detroit. Bierd, Lyon & Grandpre, Inc., Detroit Gunn Oil Corporation, Grand Rapids. Chinchilla Rabbit Industries, Inc., De- troit. Venetian Gardens, Detroit. Lux Howey Land Co., Detroit. Michigan Stockbuyers, Inc., Detroit. Andy Mouw, Inc., Grand Rapids. Watling, Lerchen & Co., Detroit. Breck Fuel Co., Detroit. Great Lakes Portland Cement Cor- poration, Detroit. Kleen Point Co., Detroit. Reliance Management Corp., Detroit. Schlitz Products Co., Iron Mountain. Glasiron Products Co., Detroit. Clark Hardware Co., Inc., Detroit. The Backstay Machine & Leather Co., Detroit. Panacea Spring Water Co., Detroit. Colonial Apartments ‘Co., Battle Creek Bond Building Co., Detroit. Tire Sales Co., Inc., Grand Rapids. Brown Trucking Co., Detroit. Farmers Co., Benton Harbor. Manden Bros., Inc., Detroit. Newaygo Oil Development Co., White Cloud. Fremont Oil and Gas Co., Fremont. Silver Fish Market. Inc., Detroit. Tilden Iron Mining Co., Bessemer. Motor Discount Inc., Niles. Acorn Nut Co., Cheboygan. Michigan Biscuit Co., Muskegon. Service Gravel Co., Marysville. Miller Drug Co., Port Huron. Cinnati Butchers’ Supply Co., Cinnati. Hygrade Food Products Corp., Lan- sing. Heath Boat Corp., Detroit. Ever-Ready Manufacturing Co., De- troit. Guardian Mortgage Co., Detroit. Guardian Investors Corp., Detroit. Madison Film Exchange, Detroit. Bankers Company, Inc., Detroit. Balba Laboratories of America, Fre- mont. Baldwin Park Estates, Inc., Royal Oak Derega Corp., Kalamazoo. hoo} e Farad BAB. 1A eave Ny a Two Good Reasons for Making Your Will Your wife and daughter deserve the best pro- tection you can give. They get it now but will they when you are no longer here? Only by mak- ing your Will and naming an experienced, com- petent Executor and Trustee can you assure the carrying out of your wishes. Make sure now; then accident cannot interfere. The Officers in our Trust Department will gladly give of their experience in helping you to plan your Will for the practical, economical adminis- tration of your Estate. Our representatives also will be glad to explain the many advantages offered by this institution as Executor and Trustee. THE MICHIGAN TRUST co. GRAND RAPIDS THE FIRST TRUST COMPANY IN MICHIGAN oe Be 4 MOVEMENTS OF MERCHANTS. Fountain—H. Myers will open a meat market here. Muir—The Owen Hardware has succeeded Jones & Owen of this place. Cheboygan—J. A. Jarvis has opened a meat market at 612 Mackinaw avenue. Warren—John Schafer will open a meat market at Towline and Utica Junction roads. Detroit—The meat market of John Kulaga at 2605 Michigan avenue was damaged by fire. Holland—The Holland Cleaner Co. has increased its capital stock from $7,500 to 50,000 shares no par valuc. Detroit—George D. Basolin has sold his grocery and meat market at 2337 Six Mile Road West to David Dukel. Kalamazoo—Walter Brylowski, who is in the grocery and meat business at 338 Parsons street, is erecting a store building. Detroit—Peter Mazurkiewicz has purchased the grocery and meat mar- ket at 4721 30th street from Joseph M. Smolenski. Detroit—Charles sold his Shahbabian has business to Morey The store is located at 10429 avenue. Lansing—Ben A. Fletchter has en- gaged in the hat and cap business at 329 Seuth Washington avenue, under the style of Flechter’s Hat Shop. St. Charles—A. G. Dunn is the sole proprietor of the meat market which was formerly owned by Vaughan & Dunn, Mr. Dunn having purchased the interest of his partner. Holland — The Central Hardware has been opened at 29 W. 16th street by J. E. Zwemer and Lewis Nykamp. shoe Pereira. Kerchival Mr. Zwemer was formerly in business here as Deur & Zwemer. Allegan—Chas. the sole proprietor of the meat market which was formerly owned by Brand & Maskey, Mr. Brand having purchased the interest of his partner. Flint—The Sherwood Radio Co., 554 Harrison street, has been incorporated with an authorized capital stock of $5,060, all of which has been subscrib- ed and $2,500 paid in in cash. 3ig Rapids—Claude Sutton, recently of Tonia, has purchased the meat and grocery stock of George Douglas and under the style of the People’s Cash Grocery. 3rand is will continue the business lonia—Arthur Johnson has purchas- ed the interest of his partner, Frank Giddings, in the shoe stock of John- son & Giddings, and will continue the business under the style of the Johnson Shoe Co. Galesburg—R. G. purchased the Southworth has Edward Carter in the automobile and auto ac- Southworth & Carter and will continue the business under his own name. Jackson—Rose Foods Service, Inc., 230 Otsego avenue, has been incor- porated to deal in food stuffs and food specialties, with an authorized capital stock of $25,000, all of which has been subscribed and paid in. White Pigeon—The White Pigeon Co-Operative Co., has merged its busi- ness into a stock company with an authorized capital stock of $30,000, of interest of cessories business of MICHIGAN TRADESMAN which amount $6,200 has been sub- scribed and paid in in property. Grand Rapids—The Ellis Bros. Co. is erecting a one-story cement building, 60x125 feet in dimensions, adjoining its produce house at 300 Ellsworth avenue. It will be occupied as a pub- lic garage by a man named Partwell. Detroit—The Lewis Drug Co., 11505 Hamilton boulevard, has merged its business into a stock company under the same style with an authorized cap- ital stock of $12,000, all of which has been subscribed and paid in in cash. Detroit—The United Paint & Sup- ply Co., 13616 Linwood avenue, has been incorporated with an authorized capital stock of $25,000, $11,000 of which has been subscribed and paid in, $1,000 in cash and $10,000 in prop- erty. Detroit—The General Markets Co., Inc., 842 West Six Mile Road, has been incorporated to deal in ali kinds of food products, with an authorized capital stock of $25,000, $1,600 of which has been subscribed and paid in in cash. Holland—Abe Dembinski, bankrupt- cy auctioneer, has sold the grocery stock and store fixtures formerly own- ed by Horace Dekker to Louis Silk, of Saginaw, for $610. Mr. Silk has not announced what he will do with his purchase. Ishpeming—Wilfred J. Brewer has opened a radio shop in the Roberts block, on Cleveland avenue. He has the exclusive agency for several well known radio sets and will carry a complete stock of radio accessories and equipment. Detroit—The Co., 668 East been incorporated to deal in furniture, draperies, etc., capital stock of $75,000 common and $25,000 $25,000 of has been subscribed and paid in in cash. Detroit—La Jolie, 1705 David Stott building, has been incorporated to deal in women’s wear, with an authorized capital stock of 50 shares at $100 a share, 100 shares at $100 a share and 150 shares no par value, of amount $10,000 has subscribed and paid in. Jackson—The American Oil Corpo- ration, Beldon Road, has merged its business into a stock company under the style of the American Oil & Grease Corporation with an authorized capital stock of 100,000 shares at $1 a share, $84,000 being subscribed and $39,009 paid in in cash. Stanton—Mrs. Mabel McConnell has purchased the grocery and confection- ery stock and store fixtures of Frank J. Halbert, in whose employ she has been for the past three years. She will continue the business at the same location and under the same style, the Model Grocery. Muskegon Heights—The L. C. Mon- roe Co., 1238 Sixth street, dealer in fuel and building materials, has pur- chased the stock and plant of the Sien Cement & Coal Co., Williams street and Pere Marquette tracks and will continue the business under the same style at the same location. Detroit—The R. M. Pratt Window Mathewson-Daneman Lafayette street, has with an authorized preferred, which which been Shade & Drapery Shoppe, 11539 Twelfth street, has merged its busi- ness into a stock company under the style of the R. M. Pratt Studios, Inc., with an authorized capital stock of $20,000 common and $5,000 preferred, $9,000 of which has been subscribed and paid in, $3,000 in cash and $6,000 in property. Manufacturing Matters. Grand Rapids—I. C. Lamoreaux & Co., 1968 South Division street, has succeeded H. M. Johnson & Co. Pontiac—Baldwin Abrasives, 366 South boulevard, East, has chang- ed its name to the Baldwin Abrasive Co. Detroit—The 434 West changed its name to the Artonian Mu- sic Co. Kalamazoo — The Hill-Curtis Co., 1699 Douglas avenue, has changed its Ing,, Artonian Piano Co., Grand River avenue, has name to the Hammond Machinery Builders, Inc. Detroit—The Custom Built Radio Co., 8912 Mack avenue, has been in- corporated with an authorized capital stock of $10,000, $1,850 of which has been subscribed and paid in. Grand Rapids—The Metalcraft Heat- er Corporation, 22 Commerce avenue, S. W., has increased its capital stock from 82,500 shares no par value to 100,000 shares at $4 a share. Buchanan — The branch plant of Aaron Strauss & Co., Chicago dress removed to business with a working force of 40 women. Detroit—The Wells-Drake Clinical Laboratory, Fisher building, has been incorporated with an authorized cap- ital stock of 1,000 shares at $5 a share, $2,000 of which has subscribed and paid in in cash. Dearborn — The Sterling Electric 1540 Barlum Tower, has been incorporated with an authorized capital stock of $5,000, $3,- 500 of which has been subscribed and $1,000 paid in in cash. Detroit—The Die Mould Co. of America, 17128 Mt. Elliott street, has manufacturer, has been this place and opened for been Appliance Corporation, September 11, 1929 been incorporated to manufacture and sell castings and parts, with an author- ized capital stock of $5,000, $2,600 of which has been subscribed and paid in. Lansing — Charles Henry, proprie- tor of Henry’s Chocolates, Inc., has removed his manufacturing and whole- sale candy plant from 109 East South street to 1120-22 East Michigan avenue and will open a retail candy and ice cream store in connection. Detroit—The Michigan Woodframe & Manufacturing Co., 840 West Balti- more avenue, has been incorporated to manufacture wood frames and fur- niture, with an authorized capital stock of 9,000 shares at $1 a share, $1,500 being subscribed and paid in. Greenville—The Consolidated Soda Fountain Corporation, Grove _ street, has been incorporated with an author- ized capital stock of $150,000 preferred and 50,000 shares at $5 a share, of which amount $40,000 has been sub- scribed and $20,000 paid in in cash. Detroit—The Wilson Auto-Bed Cor- poration, 2288 First National Bank building, has been incorporated to manufacture and deal in auto-beds and other accessories, with an authorized capital stock of 2,500 shares at $10 a share, $2,000 being subscribed and paid in in cash. Detroit—The Royal Products Co., 18005 Dequinder street, manufacturer of ammonia, bluing and other kitchen preparations, has merged the business into a stock company under the same style with an authorized capital stock of 3,500 shares at $10 a share, of which amount $19,450 has been and paid in. Grand Rapids—The Steil Shops, 1138 Hamilton street, N. W., manufacturer of wood-turnings, carvings, etc., for furniture, has merged its business into a stock company under the style of the Steil Manufacturing Co., with an au- thorized capital stock of $40,000 com- mon and $35,000 preferred, of which amount $67,780 has been subscribed and paid in in property. subscribed —_>.-~.___ A swift kick may be as much a proof of friendship as a slap on the back. We are pleased to announce that EDWARD H. BRINK has become associated with us in our investment department. The Industrial Company associated with The Industrial Bank Resources over $5,000,000 September 11, 1929 MICHIGAN TRADESMAN 5 Essential Features of the Grocery in great request, and quotations have have been moving moderately well, Imperial Valley, 4s, per crate ____$4.50 Staples. not fluctuated. Maine canners in some and jobbers raised their list prices ™4c Imperial Valley, 5s, per crate ____ 5.00 Sugar—The market on refined is the sections report heavier catches, while per pound yesterday. Shelled nuts Garden grown, per bu. ________ 1.20 same as a week ago. Jobbers hold cane granulated at 5.85c and beet granulated at 5.65c. Tea—Ceylon, India and Java teas are wanted at unchanged prices. For- mosas is fair and there is some de- mand for Japan and China teas, al- though the undertone is not strong. Coffee—The feeling in future Rio and Santos coffee during the week has been a little weak and this has affected prices in this country on these coffees, green and in a large way. The change, however, is slight for the week. Milds show a slight hardening since the last report. The jobbing market on roast- ed coffee is about where it was, with the usual seasonable demand. Large coffee buyers will probably buy for immediate wants only. Canned Fruits—Spot fruits have ruled rather. quiet, but very firm. Gal- lon goods are scarce. Raspberries are very hard to locate, though some red ‘Columbians are available at $8.50. Choice apricots in No. 2% tins are quoted sparingly at $2.85. Many grades of peaches are in small supp'y. Maine blueberries have not been sell- ing heavily at the $13 price generally asked by packers. Some confirmations have been made on popular brands, but most buyers are unwilling to pay this price, and in several instances packers have shaded. Canned Vegetables — The major vegetables now promise smaller pro- ductions than were earlier anticipated, notably in corn, unfavorable weather in many of the leading states having cut down early estimates. Indications are that the total pack of the country will not exceed 15,000,000 cases, and in the opinion of some fac- tors who have studied the situation closely, it will fall short of that amount even granting favorable weather dur- ing the remainder of the season. Final reports on the outputs of leading can- ners in Wisconsin that packed peas this year reveal a total production in that leading pea-producing state of slightly over the 9,000,000 cases earlier forecast, though this figure has not been definitely determined, some plants failing to report. This is a pack of about 200,000 cases less than in 1928, and it would seem to indicate a good market for the ensuing year, as carryover of 1928 pack was negligible as compared with the 1,500,000 unsold cases on hand at this stage of the sea- son a year ago. Tomato pack pros- pects are fairly good, though reports from .producing sections of the coun- try are various, Indiana and Virginia giving discouraging account of recent developments. The markets on these three major commodities have shown a slightly greater degree of ‘firmness in the past week, under a better buying activity. Quotations were not much altered. Canned Fish—Fish packs have been quiet. No improvement has taken place in the salmon market, and de- mand is seasonally light, with prices barely steady on Alaska pinks, with reds showing a little firmer tone owing to shorter supplies. Sardines are not corn in others the fish are light. still running Bullish estimates on the prob- able size of this year’s pack in that State are being issued by packers, but local traders refuse to take any seri- ous account of them, as there are still three months to go before the season is ended. New pack shrimp is offered to the trade at $1.40 for mediums and $1.65 for large choice. Coming on a bare market, a fair demand has been reported. Rice—-Blue Rose was relatively firmer than were other varieties, and some more new business crop was worked by exporters for October- The large ar- rivals here of early rices have moved November shipment. immediately into consuming channels, and new as well as replacement buy- ing is expected by the trade to ab- sorb present and new offerings. Weath- er conditions generally favorable to the new crop, but according to Gov- ernment advices from sections indicate yields below expec- The market promises to itself though business may be expected to be post- reports some tations. maintain even volume poned until the new crop movement will have become heavier. demand for dried beans during the week has been Beans and Peas—The Perhaps as the result of this, pea beans have turned weak and declined during the week. Red and white kidneys are fairly well main- very poor. California limas are firm with an upward trend. Blackeye peas of good quality are steady but quality is running rather irregular and poor stuff is hard to move. Dried peas generally are in fair demand at steady prices. tained. Cheese—The supply of cheese is still small, as it has been for several months, and the demand quiet. The market is steady. Salt Fish—Some activity is noted in the mackerel market. Some new Irish have been caught and are selling at a price that would make them high in this country. Norway mackerel are also quoted at high prices. A fair catch of our own shore mackerel is re- ported, but mostly small sized fish. Nuts—With almonds and continuing to hold the center of inter- est in the local market for nuts, a fair activity has been seen this week, with filberts several price advances taking place on the spot. Filberts in the shell have advanced to unusually high levels, with polished round Naples quoted at 17c on the spot, and long Naples at 19c. In the unshelled nuts, California and foreign almonds have commanded the attention of the trade. The former have been cleaned up pretty well by local as well as Coast interests, a California operator practically buying the entire supply of Drakes on hand. It is felt that as the coming domestic crop will be short a number of jobbers are going to be unable to get Drakes, and, with that in mind factors on the Pacific Coast have been buying Tar- ragonas as a substitute. Tarragonas have been selling on the spot at 23c a pound, while Drakes have been bringing 24%c. Brazils in the shell have continued in good demand, with almonds and filberts leading the list. The exchange has announced another 2e a pound advance in its prices on all shelled almonds @ffective in ten days reporti 2 demand at Filberts in the shell have been almost altogeth- er sold out on the spot. Cables on new crop Italians OF (So. brisk their recently \..zher prices. going up steadily, while offerings from Turkey have been limited. have been Pickles—The local market is strong- er in tone, with a good demand rapid- ly cleaning up spot stocks. The situa- tion on new crop is not promising, due to unfavorable weather experienced in the most important producing states. The late in and a short production is generally ex- pected. The is light, with large pickles and midgets scarce, Syrup season is most sections, carryover raw material and Molasses—Demand_ for sugar syrup is very light and so is the production, therefore the situation is steady to firm in spite of the dull de- mand. Compound syrup is also very dull, without change in price for the week. Fine grocery grades of molass- es are being asked for with steady prices. 22. __ Review of the Produce Market. Apples—Duchess, Red and Wealthy command Strawberry, $2.25@2.50. Bananas—6%@/c per lb. Beets—40c per doz. bunches. Butter—The market is from a week ago. Jobbers hold prints at 46c and 65 Ib. tubs at 44c. Butter Beans—$1.50 per bu. Cabbage—$1.50 per bu. for and $2 for red. Astrachans $1.50@1.65; unchanged white Carrots—40c per doz. bunches. Cauliflower—$1.75 per doz. Celery—40@60c per bunch. Cherries—$3.25 per box for Calif. Cocoanuts—90c per doz. or $7 per bag. Cucumbers—80c per doz. and $1.59 per bu. Dried Beans—Michigan jobbers are quoting as follows: G. EP Pea Beans 200 $8.25 Fight Red Kidney _...... 9.00 Dark Red Kidmey _-..________ 9.00 Eggs—Local jobbers pay 35c for strictly fresh candled. Garlic—23c per lb. Grapes—Calif. Malaga are held at $2.25 per lug; home grown Wordens and Concords, $2.75 per dozen 2 qt. baskets. Green Corn—25c per doz. for white and 35c for yellow bantam. Green Onions—Shallots, 40c per doz. Green Peas—$2.50 per bu. for home grown. . Green Peppers—25c per doz. Honey Ball Melons—$4.50 per crate. Honey Dew Melons—$2.50 per crate. Lemons—The abnormally high price will probably continue another week. OOO Sunkist 202002 $20.00 S00 Sunkist =... =. 20.00 S60 Red Ball | 20.00 800 Red Ball... 20.60 Lettuce—In good demand on the following basis: Limes—$1.50 per box. Mushrooms—65c per lh. Oranges—Fancy Sunkist California Valencias are how on the following basis: 126 ee SSO BG 445 EG 7.50 20) 6.75 OG ee 6.25 202 ee 5.25 AOR 4.50 De Ca 4.25 Onions—Iowa white fetch $3 per 50 Ib. sack; yellow, $1.50. Osage Melons—Home grown, $1.50 per bu.; hearts of gold, $1.75 per bu.: Rockyfords command $1.50 for flats. Parsley—40c per doz. bunches. Peaches—Elbertas Michigan grown command $2.50@2.75 per bu. Pears—$2.50 per bu. for Clapp’s Favorite and Bartlett: Calif. $4.25 per box. Persian Melons—$4.50 per crate cf either 4 or 5. Pieplant—$1.25 per bu. Stock— Little cukes, per bu.; little white onions, $1.25 per 10 Ib. box. Plums Pickling $2.50 $3.25 per 4 basket crate for alif.; home grown Burbanks fetch Z Calif. $2.75 per bu. Potatoes—Home grown, $1.50@1.69 per bu. Poultry—Wilson & Company pay as follows: Freavy fowls 80) 26c Might fOwS (00 20c Fleavy broilers = se Fient broilers 2220 20c Radishes—20¢ per doz. bunches. Spinach—$1.25 per bu. Tomatoes—Home $1@1.50 per bu. grown command Veal Calves—Wilson & Company pay as follows: Batey 25¢ Good ral cecil cecal loa cca ae 19¢ Medi) 00 loc Poor Ze Watermelons—40@50c for Florida. —_—_»~-<-__ __ Eleven New Readers of the Trades- man, The following new subscribers have been received the past week: Geo. C. Monroe, South Haven. C. D. Deuel, Centerville. J. A. Borgman, Grand Rapids. L. V. Eberhard, Grand Rapids. George C. Gerrard, Howard City. Fred 'H. Hart, ‘Cedar Springs. Rockford Hardware Co., Rockford. Rockford State Bank, Rockford. W. H. Wakeman, Coldwater. First National Bank, Detroit. D. H. Moody, Beulah. ——_>-~.___ Some men see so far ahead that the details of to-day are only details in the light of the great goal they have set; other men can only see the de- tails. The further ahead men see, the greater the joy in work; and the greater the accomplishment. -————_-_~2o.-2-—-.>—______ You may mean well but if you don't know your business you're going to make mistakes. 6 CAMOUFLAGED PROPAGANDA. How Dishonest People Defraud the People. We have come to think of propa- ganda as something sinister. This may be due largely to the fact that we read and hear about anarchistic propaganda, bolshevistic propaganda and the like. Some things which we firmly believed during the kaiser’s war are now disputed, and people say, “That was all war propaganda.” Originaily the word carried no such implication. It was as correct to speak of art propaganda or science propaganda as of something injurious or dangerous. Because use was made of false rep- resentations to arouse the people of any nation to more enthusiastic and vigo-ous support of their country's prosecution of its part in the war is not proof that truth and justifiable efforts were not also propaganda. When we speak of disguised prop- aganda we do not mean to say that extolling, endorsing or recommending certain products, methods or systems is wrong, but we do condemn those same efforts if done under cover of rendering a distinctly different service to the people. Because the promoters of fake cures, manufacturers of nos- trums, advocates of new and wonder- ful methods of treatment of the sick do gain the ear of people by under- handed this ought to keep honorable manufacturers and dealers from resorting to camouflaged adver- means, tising. Under the head of interesting facts, new discoveries, scientific progress, and the like, newspapers and other periodicals proclaim untried theories, unfounded claims, extravagant proph- esies, as-if they were all finalities. So the way is paved for dishonest persons to defraud the people. Time was when papers were estab- lished for the benefit of the readers and the subscribers were considered backers of the enterprise. Of course, we must except political party organs, whose backers were politicians, who dictated the policy of the paper and made up deficits in expenses. And there were others. To-day the advertising patrons stand first. It is a money making enterprise and the profits come from advertising. Subscribers must be secured and the list increased to the utmost, so that the larger the circulation the higher the rates of advertising. And so the policy of the newspaper is to furnish everybody just what they want, the best they can, as bad as they dare, and ali between. When editorial supervision is high grade the reading matter is generally acceptable to the better class of read- ers, and yet at the same time offensive advertisements appear in those papers. The publishers care not if the effect is base and degrading. They are after money. Perhaps we are digressing from our subject. But here is something more in line with the title. At one time I took five different poultry journals and in time I began to contribute articles on the subject. MICHIGAN TRADESMAN They were gladly accepted and pub- lished. I received $5 for one article; two others won $2 each in a monthly prize contest. I received two poultry books and some subscriptions compli- mentary, but most of my contribu- tions were gratuitous. I had sent several to one poultry journal which were published, and then one was re- turned with the explanation that it “would not please the advertising patrons.” . That was a revelation to me. The publisher was afraid to publish any- thing containing any statement, sug- gestion or hint that one could succeed in the poultry business without arti- ficial incubators, brooders, modern poultry devices and methods, prepared rations, etc., which were so extensive- ly advertised in the poultry journals and farm papers of that day. My previous belief that poultry journals were published solely and_ primarily to advance the interests of poultry raisers received a jolt. Another thing I learned in those days: Advertisers who contracted for a certain amount of advertising for the season or by the year could pay up to 50 per cent. of their bill in fur- nishing articles on poultry topics which were acceptab!e to the editors. Quite naturally those articles extolled the breed of poultry, the appliances, the methods or the particular thing which the writer advertised in that journal. Another example of camouflaged propaganda. In order to help pay his advertising bill, a poultry man in the State of New York copied from a poultry jour- nal jublished in Chicago one of my articles printed three or four years previously, and sent it to Farm and Fireside, of Springfield, Ohio. I dis- covered the plagiarism and sent to the publishers proofs of my author- ship. This was gratefully acknowl- edged and I[ was assured that when that man’s contract expired no more contributions would be accepted from him. The unethical procedure result- ed in extending the benefits of my writing to a greater number of people. My reward. Works of fiction abound with camou- flaged propaganda. Youth in its read- ing unconsciously accepts the ideas, standards and attitude of mind of the author, often for harm. Men and women of lofty purpose try to in- culcate in their writings that only which will lead the reader toward the highest and best. In some of the books of to-day youth may discover only an interesting story without suggestion of evil, while older ones may discern trends of thought tending to undermine faith and hope and happiness. Camouflaged propaganda. E. E. Whitney. —~+2>___ Our Greatest Business Problem De- fective Distribution. I would like to discuss with you what is perhaps the gravest aspect of the Nation’s business, namely, the urgent need for revitalizing the entire system of merchandise distribution in the United States. This problem is intimately related to the welfare of every one of us. Its solution involves directly the better- ment of every family budget in the country. By establishing greater effi- ciency and economy in the conduct of domestic trade, we are making the dol- lar buy more. the high American standard of liv- ing gives you your radios, your motor cars, your comfortable homes, your recreations and amusements. And what is the economic groundwork »f that living standard? It has two corner One of these is high wages for those who create the Nation’s wealth. The other is low prices for consumers. Your real wages, of course, are measured by the amount of goods that the money in your pay envelope will buy. To achieve national progress, in a material sense, we must make the dollar buy more merchandise. That necessitates lower prices. And how can prices be lowered? Obviously, by reducing the cost of (1) making the goods and (2) bringing them to you. In the opinion of trained observers and economists, there is not less than 8 to 10 billion dollars of waste in the conduct of American business every year. And there is ample reason to believe that the highest single percent- age of this waste arises in the field of stones. distribution. That is, I am convinced, the gravest issue now before the industrial and commercial community of the country. Large sums are needlessly consumed in unsystematic traavgant delivery judged advertising, in unwise credit methods. Great wastes exist also in the physical movement of merchandise —in packing, handling, and transporta- tion. For instance, it has been found that goods can be handled much more economically through the use of “skid platforms’—a device which assembles boxes or other containers on a moy- able board or base. warehousing, in ex- services, in ili- This is utilized in conjunction with trucks or cranes and does away with the need for handl- ing each individual package separately. Direct savings through the use of such simple devices range from 25 per cent. to as high as 90. It looks as if, with standardization and interchangeability, we might save ultimately any where from 200 to 500 million dollars a year in thus simplifying handling. And that is merely one phase of physical distribution, September 11, 1929 The fundamental American philos- ophy of lowering prices so as to in- croise consumption, of mass turnover and minimum margin of profit—those have which been so con- spicuous in the success of many of our principles industrial undertakings—can be ap- pled with equal effect to distribution. The Department of Commerce has been making a number of investiga- tions that may justly be called large- scale “clinics” for distribution ailments. Such has been the Louisville Grocery Survey in the Kentucky metropolis— a truly epoch-making survey carried out in splendid collaboration between public-spirited Louisville business men and this Department. We have de- termined it costs to. sell groceries, analyzed the eccentricities «f us consumers, the reasons why gro- cers fail—and succeed. Every one of us who buys groceries has a direct in- terest in those questions. This has been described as the first compre- hensive enquiry ever attempted as t5 actual wholesaler-retailer-consumer re- The results of this how much lations. Survey have already proved of indisputable value. Next year it is planned to take a Nation-wide connection with the decennial census of population. This should show just what happens to goods between the time they leave the factory and the time they reach the consumer. It will enable business men to know the total sales of the different types of merchan- dise, and the various types of stores through which they are handled. It will tell us how and where sales are made—in what volume—and the sell- ing methods that are followed. The Government is reducing the amount of paper in the dollar bill, but we can increase the power in that re- maining fragment by prosecuting vig- orously this distribution census in movement to root out economic wastes, especially in distribu- tion, and remember that they are wastes which concern all of us, since we areallconsumers. Julius Klein. Assistant Secretary of Commerce. ——_+~-.___ Father Called the Turn. College Boy (home for summer )— Well, dad, bought some books on farming for you to dig into, Dah—Yeah, and I’ve bought another 80 acres for you to dig into. 2.22. Rudeness is the result of conceit. Unclelake Says ~ KALAMAZOO VEGETABLE PARCHMENT Co. KALAMAZOO, MICHIGAN "The reason so many men fail in business is . because they are always Bazing on its dimples instead of trying to remove its freckles.” Years ago when we started to make KVP Delicatessen Paper we thought it was pretty good, but we were not satished to Tet it go at that and so we asked our cus- tomers to point out to us the ““freckles’’ oa discovered any, with the result that we improved and kept on improving until now we can frankly say to you that there is nothing better, in its line, for wrapping greasy and moist foods than KVP Delecatessen Paper. Pr’ oll September 11, 1929 MICHIGAN TRADESMAN Nicknames Have Softened Rough Edges of War. Grandville, Sept. 10—Nicknames for men, women, cities, lakes, rivers and even presidents have been common in the history of the world. You remem- ber that the great Napoleon Bonaparte, the greatest general ever born into the world, was often called the Little Cor- poral. He was a small man in stature but great in intellect. As for cities with sobriquets of vari- ous hues we have but to mention Bos- ton, known far and wide as The Hub of the Universe; why so called we wiil leave to the historian. When George B. McClellan took command of the Potomac army he was hailed as the American Napoleon, hence “Little Mac.” That he failed in making good as the Napoleon of our civil war can- not be blamed on the inventer of the nickname. As to other cities we quote that Cincinnati at one time was known as the Porkopolis from the fact that it was the center of an immense pork packing district. Detroit the City of the Straits. Chicago has long been known as the Windy City and again sometimes called the Garden City. Minneapolis and St. Paul long have borne the sobriquet Twin Cities. Far- ther North we come to the city of Duluth, hailed as the Zenith City of the Unsalted Seas. Then farther to the East we see the pretty city of Sault Ste. Marie, of French settlement, known far and wide as the Soo. Pittsburg is often mentioned as the Smoky City. Washington, D. C. was long designated as the City of Mag- nificent Distances. Doubtless that fitted the National capital better in an early day than at the present time. New Orleans as the Crescent City has long held sway. There are many other cities that have been nicknamed which we will not attempt to designate here. Nicknames are far more appropriate than real ones at times. For instance, Old Rough and Ready for that rough and tumble fighter of some of our earlier wars. General Zachary Taylor who took the scalp of Santa Anna in one of the fiercest battles of the Mexi- can war. It was this nickname that did much to popularize Taylor and lead to his nomination and election to the presi- dency. Andrew Jackson was familiarly known as Old Hickory, a sobriquet that clung to him throughout his life. It was the stern act of Old Hickory while President that crushed nullifica- tion.in South Carolina and saved us from a rebellion which came many vears later. Washington was known as_ the father of his country, Lincoln as the savior of the same. We must not for- get President Buchanan, who at one time while President alluded to himself as a Public Functionary. Immediately the people took it up and ever after re- ferred to Buchanan as Old Pub Funk. Not always respectful were the pub- lic titles, nevertheless public opinion was often accurately expressed by them. There was an old campaign jingle referring to Buchanan and Breckinridge thus—“Loud they talk of Buck and Breck for making Kansas all a wreck.” Among the public men of Nationai fame before the civil war was one John Charles Fremont whose nickname was the Pathfinder, because of his trek to the Far West in an early day in searcn of gold and adventure. While this gentleman was running for president on a new party ticket known as Re- publican many campaign songs were given to the breeze. One went some- thing like this: -. “The Fremont train has got along Just jump aboard ye foes of wrong. It carries freedom’s noblest son, And is bound for Washington.” “Old Buchanan’s got no wife, He lived a bachelor all his life: He hopes to he the White House lessee Instead of Fremont’s charming Jessie.” Not only men and towns but ships have borne appropriate nicknames. We easily call to mind our warship Con- stitution which bore the no less ap- propriate nanfe of Old Ironsides, which has been the subject of song and story. This splendid war craft won glory and renown by whipping English cruisers in the war of 1812. Another ship, invented by Errickson, and christened the Monitor, was sneer- ingly referred to by the rebels as “The Yankee Cheese Box on a Raft.’ Well, at any rate that cheese box did good service in saving the Union navy from destruction by the rebel ram Merri- mac, rechristened Virginia. The cheese box on a raft made his- tory of a stirring nature, and served to revolutionize naval construction cf war craft. It was as much of a novelty as were the submarines of a later war. It seems that every great war serves to bring out new designs of destruc- tive machinery which in times of peace were not dreamed of. There are National nicknames as well. We have Uncle Sam represent- ing the United States as a smiling old gentleman with flowing beard, while a little way off stands John Bull of burly build gazing grimly at his rival ae-%s5 the sea. John Bull and Jonathan are. nick- names for the two great English speaking countries of the world. Nick- names may seem sober and childish, vet their use has softened the rough edges ot war and given much food for serious thought. Let the world wag as it will we, with our nicknames will be gay and happy still, Old Timer. —_»-- _ Lee and Cady Men Hold One-Day : Meet. Lansing, Sept. 7—About 135 sales- men and house managers of Lee and Cady, Detroit wholesale grocery con- cern, and officials of . the Woolson Spice company, of Toledo, were hold- ing a one-day convention at the Hotel Olds here Saturday. Cities represent- ed included Lansing, Flint, Bay City, Grand Rapids, Kalamazoo, Detroit and Saginaw. Gilbert Lee, of Detroit, president, was attending ‘the sessions together with T. J. Marsden, Earl Fitzgerald, Geo. Treble, John Moulton and Frank Carroll, all of the Detroit office. Marsden presided at the morning session at which Lee gave an address of welcome, E. R. Kelsey, of Toledo. a vice-president of Rotary Inter- nationale, was a speaker at the lunci- eon meeting on the subject, “Our Jobs.” A general conference in the afternoon concluded the meeting. 2s > Vision and Success. Vision plays an important part in business success. The man who looks not only ahead, but all around him, will see opportunities that are entire- ly missed by men engrossed in the petty routine of immediate affairs. Without vision, ideals are impossible. The spirit of service the sincere in- tent to earn one’s way in the world, the earnest endeavor to deliver just a little more than is expected—these are products of vision. —__st+~._ Got What He Deserved. Judge: Prisoner, have you anything to say? Prisoner: Assuredly, your honor. I desire to state without reserve or circumlocution that the penalty im- posed should be in keeping, or as it were, commensurate with my station in life, which has hitherto been of no inconsiderable importance. Judge: Well, you seem to have a liking for long sentences. Ten years. REMEMBER that every 1 can of ROYAL BAKING POWDER you sell increases your sales on all other items required for home baking | INVESTMENT - - THINK FIRST OF WHERE AND THEN OF WHAT YOU BUY. GRAND RAPIDS TRUST CO. Grand Rapids, Michigan MICHIGAN TRADESMAN September 11, 1929 THE TANGLE IN PALESTINE. While the British are still facing grave difficulties in suppressing Arab uprisings instigated by fanatical propa- ganda for a holy war, order has been generaliy restored throughout the ci- The labor govern- ment has acted promptly and efficient- ties of Palestine. ly in meeting the crisis in so far as Id deal situation. It must now face the far more serious force cou with the problem of what can be done to pre- outbreaks of Arab-Jew future. vent similar strife in the There can be little question that an investigation of conditions in Palestine will lead the labor party to a careful review of the whole question of the Zionist movement and of Britain’s ob- ligations as a mandatory power. There is deep significance in the statement of one of the advisers of the labor party, Referring to the mandate as a Mr. George Young. Palestine commitment “suspect as it is of fimperialistic poli- cies,” he declared, “If it should appear that this commitment is involving the British not only in a more or less per- iso in the risk of periodic complications manent conflict with the Arabs but a with the Americans, the pressure for withdrawal from Palestine would be- come irresistible.” Just as Palestine represents a clash between the national aspirations of the Jews as aroused by the Balfour dec- those of the Arabs as strengthened by the somewhat vague laration and Allied promise for the creation of a great Arab state, so, too, does it rep- British taxpayer anxious to lessen foreign ex- resent a clash between the penses and an imperial policy which would at any cost protect British in- terests on t East. How these diverse and conflicting in- terests can be reconciled constitutes an y 1 n 1e highway to the appalling problem. Only a most thor- ough investigation into the conditions responsible for the recent strife, which would also be potential cause for its recurrence, can give the proper back- ground for enabling Great Britain to revise its Near East policy. The only real hope for Palestine is the creation of a spirit of friendship and co-operation between Arab and Jew. If this cannot be done, the present status of the mandate is im- possible. The force of British arms may be able to preserve order, but this is cnly a temporary solution. NO MODERN RETAIL SYSTEM. From O. H. Cheney, who coined the phrase “new competition,” we have become accustomed to expect grahic pictures of business and economics, and his address before the Conference on Retail Distribution at Boston last week was no exception. He question- ed on that occasion the existence of any modern method in retailing and particularly the thought that one sys- tem will eventually be found to achieve the miracle of ending all distribution waste and inefficiency. “I think :t would be more profitable for those concerned with distribution,” he stat- ed, “to devote less energy to seeking a modern methods in the sense of a system, type of organization or mia- chinery and to devote more thought and effort to working out improve- ments in the operating methods of systems.” He explained that the achievement of efficient production j out by pioneers and executives who built great plants with the stop-watch and the microscope and who achieved billion dollar volumes by measuring He declared that the same principle can be applied these was worked thousandths of an inch. to distribution. He pointed out that beyond know]- edge and planning the problems of pro- duction and distribution diverge. Op- organized but with personnel and materials come the trou- “raw material’ of dis- but the intensive erations can be ble, since the tribution is not the goods consumer. Therefore an study of the consumer is required with special adaptation to changing habits in buying. Mr. Cheney's picture of distribution Perhaps it ob- scured his preliminary suggestion that was a thorough one. we have conferences from time to time not for the exchange of ideas and in- formation, but for the exchange of would say anything but all ask questions. That worth attention. ignorance when no one decidedly idea is OUTPUTS ARE ADJUSTED. Barr:ng further developments in the stock market and in the credit situa- tion which once more focused atten- tion on what are disturbing elements, the course of industry and general business appears to offer few changes. Some slackesing is noted in the basic lines but this is a healthy sign rather than otherwise because it widespread effort to keep output in proper adjustment to demand. While in several important lines there have marks the not been the seasonal increases in pro- duction from July to August that usu- ally occur, this may be explained quite naturally by the high rate of opera- tions previous'y maintained. The steel industry has retarded its activities very little although backlogs are being reduced. Some uncertainty attaches to the needs of autfomobile producers and to future buying of rasi- road equipment but otherwise the in- dustry still regards prospects as very bright. Automobile production for August is estimated at which is slightly below the Ju'y out- put and contrasts with a substantial increase that was recorded last year. Suilding contract awards for August were some 5 per cent. under those for the same month last year. The oil over-production 516,522 cars: industry found its problem aggravated when record fig- ures were once more reported. On the other hand, copper has come to life again with heavy purchases and a small price increase named. Various of the other August data point to good conditions. The failure total was reduced and carloadings were shown to have run at a very high rate for the season. The report of the Department of Commerce on com- modity stocks and unfilled orders dis- closes little basis for anxiety with re- spect to the business situation by itself. Raw material surpluses are a little high but stocks of manufactured goods stand about the same as a year ago. Backlogs are higher in all the lines reported. DEALERS TO SHARE PROFITS. Since the drug field thas furnished many of the new steps in distribution, the plans announced by several of the large manufacturers for a closer co- operation with retail outlets are at- tracting attention outside that indus- try. The principal feature of these plans is to give the dealer a definite stake in the success of his supply source. used in two cases and what amounts to an investment service in another in- Profit-sharing is the device stance. These methods differ, therefore, from what is being applied in some other fields. One now operated in the grocery line pro- very successful system vides a complete merchandising ser- vice for the dealers, the latter agree- ing to place a certain amount of busi- ness with a wholesaler who belongs to the group operating the service. A similar and older carried out by a leading shoe manufacturing company. scheme is Where the retailer, assisted by ex- pert counsel in the operation of his store, makes better profits, there is perhaps a natural tendency to. give himself most of the credit for his Where profit he yields his supply source is back to better appreciate his with that Perhaps the manufac- and have success. some of the extra turned him, he may connection house. drug turers wholesalers argued the matter out this way. On the other hand, the entire field of distribution have ready examples at hand of how it pays and industry to share profits. An excellent instance is one of the leading chain store com- panies which, from its humble be- ginnings, has given its store managers a stock interest in the concern they are building. DRY GOODS CONDITIONS. Owing to the widespread uncertainty ver apparel styles launched for the than the usual desire to see the kind of selling weather that stores to test out the new designs in a satis- factory way. new season, there is more will enable the of time on these experiments is likely to complicate matters and pur- chasing that will cut into future prof- its. Loss cause mistakes in There is little change in retail sen- timent from the general belief that the season now entered will prove quite satisfactory. The head of a chain summed up large this view during the past week when he pointed out that while there was some slow- ing down in the later months of 1928 the present trend of trade is toward an increase. At present the special points of activity are found in school cutfitting and in home furnishing. Cooler weather will doubtless bring a large volume of apparel business once the new modes are more defintely es- tablished. Combined sales of the two largest mail order and chain store organiza- tions last month ran 30 per cent. above system the August, 1928, figures. The Wool!- wo-th totals showed a gain of 12.08 per cent., with the old stores disclosing an Since the gain of the o'd stores for eight months increase of 7.4 per cent. was 4.11 per cent., the August results a real advance and general trade forecast ahead. proved that went FLOUTING DEATH. Since the war hundreds of youths have been killed in gang fights that laid to Prohibition. An increasing number of deaths from automobiles, now mounting into the thousands annually in almost every state in the Union, has come to be looked almost a necessary concomitant of the constantly grow- ing number and speed of the machines which have become an integral part of to-days civilization. were commonly upon as These deaths, however, were and are largely accidental, to be included in the category covered by the supplica- tion in the Book of Common Prayer, battle, and = sudden death, good Lord deliver us,” although the sudden death our English forbears probably visualized was that of get- ting gored by their prize Guernsey bull or being “From murder thrown by their favorite hunter. Now, with the advent of the airplane, there seems to have arisen a new feel- ing, one of do or die, that is captivat- ing both men and women. Although these new ships of the air are admit- tedly far from perfect, they are at- racting young people in such numbers that before long the list of automo- bile fatalities may tively insignificant. become compara- The law of gravitation still operates for the greater part of mankind and its observance will be the part of wis- dom for some time to come. LIGHTED CIGARETTES. “A lighted cigarette——”’, One can imagine what the rest of the story ‘s like, even if not the exact details. This particular cigarette, “carelessly flipped from an office window, brought, fire apparatus charging into Campau traffic at that main crossroads of the city for fifteen minutes.” The cigarette fell into an awning, which flared up. ago Square and tied up Some time one awning on the Tradesman office burned and another was dam- aged, because somebody tossed a lighted cigarette out of a window on the floor above. It is difficult to believe that any of those who are so careless with fire in this form desire to cause injury or loss to others. But how can anybody who reads a newspaper and who has therefore seen many accounts of fires which were started by unextinguished cigarettes take the risk of adding to the number? The explanation doubtless lies in the cigarette tosser’s ineffable laziness. The detection of one or two of these criminally careless individuals and their punishment by a stiff fine or a. jail sentence or both would be of public benefit. eee A man with a swelled head is one whose brain has ceased to grow. September 11, 1929 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. Last Saturday first cool Saturday we have had in this latitude for the past eight weeks. As a result, I was able to make brief calls on most of my customers in every town on U. S. 131 as far as Big Rapids. I hoped to get to Reed City, Leroy and Tustin, but had to leave those towns for an- other time later in the year. The re- sult of the drought is apparent every foot of the sixty mile drive from Grand Rapids to Big Rapids. The only crop which appeared to defy the effects of the drought is beans, which the farmers are harvest- Of course, the vield is not large, but the selling price was the blasting ing in good condition, is evidently going to be high, so the growers may realize as much on their beans as they do when the crop is a bumper one. At Rockford the surroundings of the wonderful sidehill Adolph Krause have been greatly improved by the magic hand of Eugene Goebel, who has a way of seducing Nature in- to producing beautiful results with the home of proper accompaniment of care and water. The Wolverine Shoe Co. has in- stalled an endless belt ‘arrangement in its office which greatly simplifies the work of the institution. I found I. M. Wolbrink, the Cedar Springs grocer, very well satisfied over the re-arrangement of his store along He finds the change not only lessens the time of his clerks modern methods. and himself, but actually adds to the volume of his sales. Mr. Wolbrink is I know whe one of the few grocers have tile floor in their stores. The death of John Beucus, who was engaged in the hardware business at Cedar Springs thirty-nine fords an excellent opportunity for an years, af- experienced hardware man to acquire a. long-established favorable terms. from the administrator to make this statement, but assume that none of the business on most I have no authority four heirs—brothers and sisters of the assume the management of the business. deceased—will care to At Howard City my first call was at the grocery store of Art Crook. [ fortunate in finding patrons of the Tradesman in the store, was two other which saved me making two extra calls. Considering how advantageous such a plan would be for me, I have arranged with Mr. Crook to notify him the next time I visit Howard City. He will do his part by sending out in- vitations to ali who are in arrears to repair to the store at the time ar- ranged, with checks in their hands and gratitude in their hearts. For the first time since I have known Howard City, the town now George C. both the and con- has but one drug. store, Gerrard having acquired Gibbs and Bullock stocks solidated them at the Gibbs location on the corner. Mr. Gerrard hails from Calumet, having been a drug clerk previous to his engaging in business at Howard City. He keeps the fine fix- tures installed by Mr. Gibbs in good condition and conducts his store along thoroughly modern lines. I was pleased to note that the Pennsylvania system has painted the buildings on its experimental farm, which adds much to their attractive- ness. At Morley I was informed by L. J. Turner that he expects to open his new store at the new dam site on the Muskegon river in about a week. The Consumers Power Co. store building, 45x50 feet in dimen- is erecting a sions, which he will stock with gen- eral merchandise, including clothing I cannot help feeling that the managers of this gigantic project and shoes. have made a very happy selection in their and eating manager, because whatever Mr. Turner Mrs. Tur- ner is very enthusiastic over the op- portunity thus afforded for financial advancement, as well as good service. storekeeper house does he always does well. My first visit July 4, 1876, Hon. L. G. Palmer, who delivered the Day oration. He had been employed in Morley the previous to Morley was on I accompanied the late Independence year as superintendent of the public schools. I think the only man who has survived this fifty-three vear old event, aside from the writer, is Fred- erick C. Beard, the Wealthy street (Grand Rapids) grocer. Mr. Beard was then chief clerk for Petersen & Anderson, who were then the leading merchants in their line at Morley. Mr. Palmer was admitted to the bar the next year, practiced law many years at Big Rapids and served his judicial circuit as judge for many years. J. B. Pettie, who lost his produce warehouse by fire May 31, is erecting a new building on the site of the old building, 40x70 feet in dimensions. The building will be .constructed of wood, with cement block foundation. He expects to be able to occupy the new structure in about two weeks. Steel girders for the new bridge over the Muskegon river at Rogers Dam are now in evidence on a side- track at Stanwood. There appear to be a good many men employed on this improvement, which leads me to be- lieve that the bridge will be opened to the public before snow flies this fall. struction of this bridge has been so long delayed, but I there must be a reason. When this bridge is finally completed and the approaches are paved, there will be only one mile of unpaved road between Grand Rap- ids and Big Rapids. I cannot understand why the con- suppose While in Big Rapids I was reminded of Charles D. Stimson, second son of the late Thomas D. Stimson, one of the early lumber millionaires of Northern Michigan. Charlie, who was two years my senior, died at his home in Seattle last week. stated he was the Washington. This was what I would expect from my knowledge of the man when we were boys together at Big Rapids in 1874, 1875 and 1876, but I happen to know that the accumula- tion of money was not his sole occupa- tion by any means. I am sustained in this knowledge of the man by the fol- lowing local reference to one phase of his career, which I find in the Seattle Argus. It was written by the editor of the paper, who had a close personal relation with the deceased for nearly forty years: When I read in the Post-Intelligenc- er this morning that C. D. Stimson, “the rugged old pioneer,” was dead it did not seem possible that Charlie Stimson, as his friends call him, was the man referred to. The daily papers have covered pretty The daily papers richest man in thoroughly Mr. Stimson’s business career, And, anyhow, that is un- important. It is ended. and now the fact that it was an honorable one is all that matters. In the nineties Charlie Stimson and his brother Fred, who died a number of years ago, were among the best known young men in the entire North- west. They were leaders—and rivals. That is, rivals in sports. Could Fred’s schooner, the Bonita, beat Charlie’s yawl, the Olympic? Sometimes she could, and sometimes she couldn't. But, oh, the fun of tryine, and oh, the joy of winning. That was before the gasoline “kicker” messed up perfectly good sailing yachts. Early in life Charlie Stimson lost an arm, a handicap which would have caused many a young man to curl up when it came to sports. But not him. When he was “knee high to a grass- hopper” he had learned to swim and hunt, and not for long did the missing arm interfere in those sports. He soon could shoot and swim just a little better than most young men. Perhaps it was the fact that he would accept no sympathy that keyed him up to show his friends that he needed none. When he learned to drive an auto- mobile he did not pick out a light and easily handled car, but one of the big- gest. and heaviest in the market. At golf he excelled. Many a man watched his game and wondered why he could not do as well with two arms as Charles Stimson did with one. Some years ago I heard a boy tell another youngster of something he had seen a one-armed man do with a motor car. “That is nothing,” said the other. “Mr. Stimson drives a car as well as anybody.” “Oh, Mr. Stimson,” was the reply. “He does everythine as well as any- body.” There is a lesson in the life of Charlie Stimson. It is this. What looks like a handicap may prove to be a blessing in disguise. After all, there is only one thing that really cannot be done without in a man’s makeup, and that is what is uncouthly spoken of as “guts. One might say that it was nothing for Mr. Stimson to have made money, for the family had money be- fore he was born. But nobody can fail to admire a man who refuses to be defeated when Fate hands him a jolt, and laughs at Fate, and gets away with it. And in thinking of him as I knew him for nearly forty vears I am reminded of this quotation: “To thine own self be true. and it must follow as the night the dav thou canst not then be false to any man.” ” Perhaps I should make my readers an explanation regarding the appear- ance of the Maxwell House coffee ad- vertisement in last week’s paper. A year or more ago, when I was doing all I could to induce grocers to dis- courage the sale of this brand because of the wicked discrimination the man- ufacturer was making against the in- dependent merchant, I was offered a $17.50 company. advertising contract by the The offer was not accom- panied by any condition whatever, but I did not think I could consistently ac- cept business from any house I was opposing in the strongest possible terms, and offer. that time the Maxwell House business Postum declined the Since has been purchased by the Cereal people—now General Foods Corporation—which furnishes adequate assurance that the independent dealer will receive a square deal. I believe we succeeded in reducing the sales of the brand in this State at least 50 per Now that the by people who are cent. brand is owned friendly to the regular dealer, | feel no hesitation in withdrawing the interdict I placed on the brand trade to pass up. the formed against the brand under the Wholesale grocers brand so and advised my friends in prejudice they former ownership. who refused to handle the long as the Tradesman urged its read- ers not to stock it or display it in their stores are now putting it in stock and pushing it with hearty good will. A man recently died in Detroit who had been connected with the Bell telephone organization about fifty years. He was at one time a resident Of Celtic blood and pugnacious temperament he quarreled of Grand Rapids. with nearly everyone he came in con- tact with. I doubt whether he could claim more than a dozen friends when he passed away. Grand Rapids has another man who has also been connected with the same corporation forty-five years. In temperament and action he is exactly opposite the man above re- consecutive He never made an enemy He never ferred to. for himself or his employer. truckled to any man, but anyone who had a grievance—or thought he had— that Charley was a fair man and would do was soon. convinced Wilde the fair thing by anyone he came in All his life he has been conciliatory contact with. constructive, and an apostle of peace and justice. He is no longer young, but he is the biggest asset the Bell company has ever had in this community, If it had not been for the other man and a Detroit official of the Bell com- pany named Forbes there would never have been any necessity for an inde- pendent telephone company in Grand Rapids. When the Bell so wretched that it joke, these two men stood up against the rising tide of indignation and op- service got was a standing position and defied the business men of Grand Rapids to start a competing company. Forbes insultingly stated at a public meeting called to consider the question of immunity from the wretched service given by the Bell company that if seeking Grand Rapids people went ahead and created a com- peting organization they would find it 10 would be “only a question of book- keeping and good imterest’—meaning that the competitor would not suc- ceed and that Grand Rapids people would be penalized by an advance in the Bell rates which would make good any losses the Bell company might sustain during the process of elimina- tion. This threat was no sooner utter- ed than Lester J. Rindge jumped to his feet and authorized the secretary of the meeting to enter his subscrip- tion for $10,000 stock in the compet- ing company. The war was soon on. The Bell company reduced its rates to insignificant figures, but no one would accept its service. Then it of- fered absolutely free service. This of- fer was not, accepted by anyone but saloon keepers and owners of brothels. For the first time in the history of the telephone industry every house of ill fame had a telephone. Of course, this sort of piracy could not last long. The knocked at the door of the bankruptcy court. Every stockholder lost every dollar he had Every bond 3ell company soon invested in the company. holder lost a large proportion of his holding in The Forbes gang of pirates and freeboot- the re-organization. ers were kicked out. Insanity was succeeded by sanity. Riot was suc- ceeded by reason. Sane and sensible men were placed in charge of the busi- ness. Grand Rapids people were of- fered all they had paid for their stock in the independent company and the 3ell company set about to restore the good will it had voluntarily surrender- el under the management of the Forbes regime. secause the new company has had the assistance of Charley Wilde and men of his type in the work of rejuvenation, the rebirth of the Bell company has been a com- plete n time the company will make up the many millions of dol- lars it lost through the machinations success. and mismanagement of the piratical crew which unnecessarily wrecked a magnificent property and ruined hun- dreds of people who had invested too large a proportion of their savings in stock of the Bell company. E. A. Stowe. 3» 2 > Inferior Counterfeits of New Bills Detected. The first attempt to counterfeit the new small-sized currency has ended in failure, according to the Chief of the Secret Service, W. H. Moran. Advices have been received by the Secret Service that several counterfeits had been placed in circulation in a small town in Iowa, but were quickly detected. One man was reported un- der arrest on charges of counterfeiting. Details of the counterfeiting scheme and the location where the fraudulent bills were found were withheld by Chief Moran pending developments. He said, however, that the counter- feits were poor imitations and few peo- ple would have been deceived. It was the official opinion that the new bills were exceedingly hard to counterfeit. It is the expectation of the Department of the Treasury that the number of counterfeits will gradu- ally decrease as efforts to imitate the new bills end in failure. MICHIGAN TRADESMAN PEDDLING TO FARMERS. Practice Which Should Be Abolished By Law. There is an evil abroad in the land which cuts heavily into the trade of druggists and somewhat into that of grocers. In the past determined ef- f have been made by retailers to squelch this kind of selling by seeking to secure laws imposing such heavy license fees that there would be little profit in the business. Other interests have combatted these efforts so that orts a the desired end has not been ac- complished. These concerns which send sales- men throughout the farming commun- ity every three months claim that farmers are widely and satisfactorily served by their methods and it would be unfair to them to legislate against the system so as to cripple or kill it. One concern is manufacture 100 different preparations and claims to serve two million customers. Hav- ing for years observed this matter we are of the opinion that very few farm- ers are benefited by dealing with the Three, four or more con- cerns work the same territory once in three months, selling in the aggregate little more than one might. The prin- cipal goods carried are remedies, toilet articles, extracts, spices and baking powders. The remedies are for all human ailments, for livestock and for poultry. Toilet articles comprise a considerable while items are few and not bulky. Farmers’ wives buy of these men mostly out of pity for the defective, inefficient men who have taken up this said to peddlers. portion, grocery work in response to the advertisements which promise from $50 to $75 a week above expenses for light, pleasant work. Most of them find the returns barely enough for a subsistence, but keep on all the while in hopes of do- ing better. So many drop out that it is necessary for the concerns to con- tinually advertise for salesmen. When sumed by the salesman in getting from his home to the portion of territory to be worked, the inopportune hours for trading, the drive from house to house, the many places where no sales are made, giving three months’ credit when the housewife is out of money, spending a half hour to sell one or more articles, the margin of profit miust be large. A half pound of cocoa was offered for 35 cents. The grocer will sell me nationally known brands in tins at 20 cents per half pound and bulk cocoa at 25 cents down to 15 cents per pound. The farmer buys liniments and salves because he has neglected to keep himself supplied with these; his wife and daughters buy toilet prepara- tions, some of which they would not trouble to go to a drug store for. And they buy extracts in 75 cent or dollar size bottles so as not to have to send so often to the store for little one to two ounce bottles. Why don’t gro- cers try to educate their customers to buy larger quantities of extracts and spices and help them save money? That is easily answered. The gro- cer whose trade is largely that of city you consider the time con- people who can get things from the store every day or oftener have formed the habit of selling little driblets and they forget that farmers must buy for weeks ahead. The old-time store- keeper used to do the thinking for the farmer, advising how to buy, what to buy and when. The farmer feels under no obliga- tion to any store except the one that pays the highest price for his products and treats him impartially. Before the cash-and-carry stores appeared or the R stores were organized the farmer had to pay as much for his groceries as city customers who were given credit without interest and goods delivered to their houses from one to three times a day. And he often had to wait for his fruits, vegetables, butter, eggs, etc., to be emptied, counted or weighed until “we get off this delivery’—for city customers. If he left his stuff an hour or two to attend to other business he was liable to find that nothing what- ever had been done for him in his ab- sence. Years ago in Ann Arbor there were two groceries that drew farmer trade. Miller & Pray on Main street had a shed for farmers’ teams: Staebler on Ashley street was near two ten-cent barns for farm teams and he bought all the butter and eggs offered, so that he was able to furnish these to other grocers who had little or no farmer trade, besides shipping to Detroit. Miller is dead and Pray in other work. Staebler at the head of an oil com- pany. Many grocers seemed afraid to buy more than for a few days’ needs and frequently told the farmer they could not use what he offered. Now the grocery specials are all for Saturdays, but no grocer wants to bother with buying from farmers on Saturday—especially as to fruit and vegetables. He must have these all on hand Saturday morning, and to make sure of a full supply he often orders of Detroit or Toledo salesmen earlier in the week. If the farmer gets his Friday eve- ning daily before he starts for the city on Saturday he can see the lists of grocery specials. If he starts for town before his daily arrives he might visit some groceries and not see any list or signs to indicate there were any bargains for the day. I once bought butter at a certain store and after reaching home found that that store advertised butter for that day at four or five cents less than I paid. Some grocers seem glad to call a customer’s attention to specials, while others evi- dently do not care to sell at advertised prices except to those who demand it. In the village which has a bank, postoffice, hardware, drug, grocery and clothing store and meat market. the farmer can usually park once and visit all. In the city he must hunt six to ten times for a place to park near places he must visit, but most merchants think farmers can wait better than anyone else. The merchant who seems _ not anxious for the farmer’s patronage is driving him to trade where he will be served promptly and where he thinks goods are cheapest, E, E, Whitney. September 11, 1929 Protection All Right Under Certain Circumstances. Grandville, Sept. 10—The word pro- tection has no new sound to the American ear. We have as a people rung the changes upon the word until it has become as familiar as pussy wants the corner in childhood days. And why not? We all need protection from things intangible as from those of a nature that can be plainly discerned. On the question of tariff our American Con- gress is even to-day puzzling its brains as to about the amount it is necessary to tax foreimn imports so as to give ample protection to goods and prod- ucts of American manufacture. Our people are ever ready to demand protection from the lawmakers of the land from every evil, real or imaginary, that comes to life. In time of war our army and navy are the country’s pro- tectors, as witness Perry’s victory on Lake Erie at the time of our last war with Britain. Commodore Perry gave the Johnny Bulls a severe lambasting which they have not forgotten to this day. The British, so fond of boasting their supremacy of the sea, had to acknowledge finally that a blamed Yankee could stand on a slippery deck as long as an Englishman, which was admitting much from such a source. In later times came the great battle in Maryland which turned back the hordes of secession and saved the North from being overrun by the armies of Lee. At Antietam on the 16th of this month General McClellan won the greatest victory of his career and gave him much promise in the eves of the Nation. It was because of this victory, the greatest world’ battle up to that date since Waterloo, that President Lincoln issued his proclamation freeing the slaves. Guaranteed protection is the main spring of National prosperity. There is no other condition that can take its place. Even so there is such a thing as overdoing it as an excessive tariff might do. There is a balance wheel that must be looked after and delicately adjusted in making protection our shibboleth. Aside from war and great National questions we come down to things nearer home and the now. Up in Newaygo county report has it that the deer are so numerous they have become a nuisance, and a men- ace to farmers’ crops. This being so the citizens up there are appealing to the State to give them the privilege of protecting their crops at the muzzle of a gun. Pretection from deer raids in the early days was never necessary since every man was his own judge as to when was a good time to get. his venison. In that early dav deer had enough wild food to eat without ven- turing to molest the farmer. Should the State permit the farmers of any county to slav deer? A protective tariff not too heavily laid is of benefit, but it can be overdone, and this should be guarded against. It is said that in Canada a child was killed by a bear. War on the bear will naturally follow. In Michigan such a tragedy has never taken place. Our Michigan bears were always care- ful to not molest the human family. We make laws to protect people from outlaws of all kinds, human and animal. Hawks, owls, crows and that villainous pest, the sparrow, have wrought such mischief that our State has outlawed them for all time. This has served to mitigate the menace. Even though God is said to note the sparrows’ fall, even that high example of love for the bird has not served to Prevent the law makers from demand- ing his execution. Protection from the sparrow menace has gone on successfully. Michigan is to-day fully insured against any future depredations from this vile bird, who it seems crossed the ocean to lay siege to America and try to do that which September 11, 1929 MICHIGAN TRADESMAN 11 the armies of Britain failed to ac- complish. The sparrow counted without his host, however. Once the whole pub- lic is arrayed against an enemy that erenyv may as well succumb first as last. Such is the case of the sparrow which has about as completely wiped off Amercian soil as it is possible to be. We have been amplv protected from the sparrow by our law-makers, now let’s kill the few deer that are left in the woods, also the bear. after which we may turn ctr attention to that greatest thief in all fowldom, the happy robin redbreast which has been voted Michigan’s favorite bird. While we seem to have been amply protected from most of the birds, how can we reconcile this fact to that other one that new billions of insects have come into existence since the abolish- ment of the sparrow and crow. We have protection from the wicked depredations of Mr. Sparrow but that does not make the fruit ar’ vegetable grower generously inclined to receive the new armies of bugs, worms and grasshoppers with favor. Is there not such a thing as killing the goose that lays the golden egg? The American people are beginning to realize, perhaps in a small measure their mistake in snuff'-7 out the lives of the feathered millions that once filled our fields and woods with joyous song while filling their crops with bugs, worms and weed seeds. Protection at the wrong time, in the wrong place. aga‘*st imaginary en- emies have proven a sad mistake which we trust may prove a lesson, however, dear to the haters of our American birds. of which the sparrow was once a leading representative. Protection is right, and worthy of our best interests when applied at the proper time and place, but misapplied may work greater harm than all the wars of a generation. Old Timer. Picture Trend Changing. New types of home and apartment treatment are bringing about a tinct change in the kinds of pictures Par- dis- bought for decorative purposes. ticularly notable is the trend from large pictures in other than ‘“‘ex- them the practice is to hang a single large pic- away clusive” homes. In present ture in a and let it dominate the decorative scheme. This naturally lessens the call for large pictures, and roon. also holds down the demand for the finer small ones. Persons of more moderate means, however, are buying steadily grow- ing quantities of small inexpensive pic- tures. In some localities this trend is dictated largely by increasing use by apartment builders of house paneled walls, side lights, stippling, etc. “Scen- ics’ continue the favorites, and the vogue for bright colors has brought into consumer preference pictures of a more vivid character.. The darkly ton- ed woodland type has suffered in con- sequence. ———_-~-____ Cakes Given on Store’s Birthday. Here’s a novel advertising stunt put on by a grocer. On the occasion of the store’s thirty-seventh anniversary, sent individual birth- customers were day cakes. A list of those to receive the cakes was made up from the books and anyone making certain pur- chases in the store on that day was also entitled to a cake. —_—__»-- Solitude is good; solicitude better. Security Fire, accident or sudden illness may have dire results if aid cannot be summoned quickly. You will have a satisfying sense of security if you can reach from your bed and grasp an extension telephone to call fire- men, police or doctor. Convenience It is distinctly embarrassing to have to telephone your grocer in the pres- ence of guests. Anextensiontelephone _ in the kitchen will enable you to avoid that situation. Also, it will save many steps each day by enabling you to receive calls without going to | another room. An extension telephone anywhere in your home costs only 22 cents a day. sn FINANCIAL First Attempts at Banking in Grand Rapids. Banks and bankers are the centers ws “ s minds O§ men Or The Brewer, of interest in the financia} Dud- business these days. transactions of Joseph ley Waters, John E. Frey, Noyes L, Avery, John H. Schouten, William Alden Smith, Clay H. Hollister, Henry Idema and other leaders of the local banking fraternity are deeply interest- ing. Old time bankers would be startled, if not shocked, with some of the schemes bankers of the present consider as merely commonplace. Old time bankers shaved notes, advanced funds to merchants, farmers and man- security for the payment of loans was in evi- d ufacturers, provided ample ence and sold exchange. The the pioneer bankers of Grand Rapids, in experiences of some of comparison with those of to-day, are John Ball, years ago, wrote the following: “John Almy, General William A. Richmond, George organized the Grand River Bank, of which Almy was president and Richmond cashier. It a little office on Bridge street. Soon after it commenced its career, Mr. Coggshall and several other stockholders became dis- satisfied with the management and un- dertook to establish another bank in of interest. many Coggshall and others was located in business the Campau section of the village. They leased a room over a general store (the location was on Ottawa avenue, midway between Monroe After much urging Louis Campau consented to be avenue and Louis street). its president and Simeon M. Johnson was chosen as its cashier. They named it the Peoples Bank; had plates en- graved, bills printed and put into cir- culation. The capital stock of the corporation $100,000. Under State the bank needed $30,000 in specie to start Digby V. Bell, of Ionia, State Commissioner, was sent for to was law with. Bank examine the bank’s assets and put it operation. Instead of the bank the required of specie he found but $6,009. legally into finding in amount Stockholders proposed making up the Mr. Coggshall on a broker in New York for $20,000 and one on a Mr. Ketchum, of Chicago, for the balance. Mr. Bell would not approve of such a proceed- The bank had received deposits and issued its notes to customers. The deficiency by a draft drawn by ing. specie on hand was to be drawn out as soon as the bank formally commenc- ed business. Stockholders were anxious to go on in some way and so far satis- fied Commissioner Bell that he allowed them to operate one month, on condi- tion that the means on hand be placed in the hands of a receiver.” Mr. Ball was chosen to take charge of the infant and then his troubles be- gan. He did not like the undertaking, but was finally prevailed upon to as- sume the responsibility. It was agreed that he should pay such depositors as might demand their money and to re- the bank bills then in circula- Mr. Bell handed Ball the keys deem tion, MICHIGAN safe, with the statement that it te the ned a certain amount of specie pills. On the following morning on opening the safe, he found $2,000 nussing. His predicament, to say the was embarrassing. Mr. Campau ir and stated there were two keys least, came to the safe. He supposed a stockhold- er named Cook had the other one in Judge Morrison, who that he had taken the missing money from the safe and had given it to Cashier Johnson, who was sick in his room. his possession, arrived later, confessed More of the money was soon drawn out and Ball was compelled to continue in charge to the end of the month of Sell. still unable to go into operation. Ball and E. B. Bostwick placed in charge of the Bostwick’s experiences record. Campau used the paper bills printed grace granted by The bank was resigned was institution. are ROE of for the bank to adorn the walls of the tower of his home on East Fulton Street. Harvey J. First and Hollister, cashier of the later President of the Old National Bank, wrote a history of the banks of Grand Rapids in 1868. dently he did not consider the Almy Evi- and Campau banks worthy of mention. Not even an those institutions. Mr. Hollister mentions J. W. Wells “The first change office was started by William J. Wells in 1852. With a very limited Mr. Wells put sign and offered to business men his drafts on New York, Detroit and Chi- cago in exchange for the different sorts of currency then in circulation. A few later Daniel Ball offered t business men of the town his drafts on allusion was made. to as follows: bank or ex- capital out a modest months different cities of the country, to pro- cure which it was necessary to. sur- mount an outside stairway to the old wooden warehouse on Canal street at Pearl. ed the capital needed by the people of a vigorous, growing young town until 1864.” Banking from These two institutions furnish- 1850 1860 a different business from banking of until was No more hazardous busi- With but meager facilities for obtaining intelli- the present. ness could be undertaken. gence or of transmitting money it is no wonder that those who were en- gaged in the but poor return for their risk and labor. The rate of exchange on New York business received was often enormous, at one time rising as high as ten per cent. In May, 1861, W. J. Wells, yielding to the pressure of the times, suspend- ed operations and in October of the same year Ball’s exchange bank was placed in liquidation. Eventually, Wells and Ball paid their obligations in full, R. Wells, unrelated to W. J. Wells, held forth for a brief time as a banker and custodian of the money of confid- ing people. His career was brief and painful to a considerable number. By paying high rates of interest he ob- tained several thousand dollars, closed his door and moved to California, In December M. L. Sweet, Wm. B. Ledyard, Henry Fralick and others obtained a charter from the general TRADESMAN September 11, 1929 The Measure of a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. GRAND RAPIDS SAVINGS BANK ‘The Bank Where You Feel At Home”’ 16 CONVENIENT OFFICES Phone 86729 Night Phone 22588 THE INVESTIGATING AND ADJUSTMENT CO., INC. COLLECTORS AND INSURANCE ADJUSTERS Fire losses investigated and adjusted. Bonded to the State of Michigan. Collections, Credit Counsel, Adjustments, Investigations Suite 407 Houseman Building Grand Rapids, Michigan 2 « «2 A BANK THAT OFFERS EVERY SER= VICE TO THE MAN WHO WANTS TO BE SOMEBODY ... OLD KENT BAN CAPITAL AND SURPLUS, $4,000,000 RESOURCES, $38,000,000 THREE DOWNTOWN OFFICES ELEVEN COMMUNITY BRANCHES September 11, 1929 MICHIGAN TRADESMAN 13 government and opened the First Na- tional Bank. Its capital stock was $50,000. Arthur Scott White. —_>+.____ National City Bank Opposed Increase in Rate. Charles E. Mitchell is one conspicn- ous director of the Federal Reserve Bank at New was not sympathetic to an increase in its rediscount rate at this who still entertains real doubts wheth- er the program launched in August will work the desired ends. At least that is the view of the National York who apparently time, and early City Bank as expressed in its monthly bulletin whose editorial policy he watches closely. While Mr. Mitchell undoubtedly favored a reduction in the bill rate once the decision was made to raise the rediscount rate to 6 per cent. his attitude presumably was that the sea- son of year had passed for action on the rediscount rate. In this month's bulletin the City Bank makes some pertinent remarks on the Reserve’s ac- tion that could not have escaped the attention of the bank’s head. Mr. Mitchell in this bulletin allows his bank to say quite frankly that it favor- ed a higher rediscount rate early this year, but that the approaching heavy demands for credit in connection with trade make this an awkward time to launch the program. Here is what the bank says: “It ‘s true that earlier in the year this bank strongly urged an increase in the re- discount rate to 6 per cent. as a meas- ure for bringing the bank rate more nearly in line with prevailing open market rates. Coming, however, at this season of the year, a rate advance could not be supported by Reserve Bank open market operations, which must of necessity take account of the heavy demands for credit soon to come from trade and agricultural sources. When the discount rate was advanced as a move against the continued ab- sorption of credit by the stock market, some action was necessary at the same time to insure a continued supply of credit for business purposes. the reduction in the buying rate. With- out at this time attempting to pass upon the justice of thus permitting non-member acceptance dealers to bor- row from the Reserve banks at rates lower than member banks can demand on most of their eligible paper, one may question the effectiveness of con- tradictory measures of this sort, par- ticularly in the light of what has hap- pened since their adoption. The point of the matter is that by simultaneously raising the rediscount and lowering the bill rate the Reserve Bank worked itself into a paradoxical position. It is not at all certain that the Reserve can control the use ts which credit is put. What the Reserve hoped of course was that it would make money firm for the stock mar- ket and easy for business. Yet once a bank sells acceptances to the regional institutions there is no way to prevent the use of the proceeds in the stock market. So far the money authorities have found no way to direct the flow of funds to keep them put in airtight Hence > Money released to business finds its way into the market. compartments. And as the National City Bank itself aptly says “thus far it must be admit- ted that the tangible results of the re- cent Federal Reserve rate action have not been impressive.” Brokers’ loans for the account of New York and out- banks fallen, but banks, in co-operating with the Fed- ot-town have these eral Reserve, “have simply handed over a portion of their lucrative cat! money business to their own depositors who are now lending direct and the expansion in total stock market credit has continued unchecked.” Paul Willard Garrett. ; [ Copyrighted, 1929. ] —__»~~.___ Wants Owners To Shake Off Apathy. The theme of a new book by John H. Sears entitled ‘New Place of the Stockholder” (Harpers) is that stockholders in this country must shake off a disposition to regard their omnipotent COr- porate the elected stewards of organ- and like grown children come to recognize izations as a power that there is after all no Santa Claus. Not everybody will agree with the That the spend author’s premise. average stockholder does not enough time in the examination of the affairs of his company will be freely admitted. Yet when to emphasize his point Mr. Sears implies that the ordinary stock- holder takes business than he does “in the daily ac- no more interest in the tivities of the coolies of Hongkong” he seems to get beyond the facts as seen by some of the shrewdest observ- INtter all the unprecedented growth in volume of financial literature in the years reflects a demand for information ers in the financial district. last few stockholders or prospec- tive stockholders that itself indicate a greater disposition to learn. It is begging the question to state that either from must in the appeal of these services lies in what they revea! of speculative pos- sibilities. In the final analysis the rea- son any investor becomes a_stock- holder in a particular company is that he thinks it offers an assured return to him or the possibility of apprecia- tion in his capital. The increase in the number of stock- holders in this country in late years makes this new book timely and_ if what the author says sets some lazy stockholders to thinking ously about the doings of their com- panies it will have served a useful pur- pose indeed. Sears holders: sert- more Here in part is what Mr. about present-day stock- “Stockholders of all classes have become apathetic and indifferent with Whenever says respect to their legal rights. they believe themselves mistreated as stockholders or suspect that the affairs of the company are be- ing mismanaged, they take their full loss or sell out as best they may. Seldom do they protest, or in- stitute legal not attend meetings, frequently fail to usually proceedings. They dy send back prepared proxies, and make it generally difficult for the manage- ment to secure ments involving new financing, en- largement of purposes, sale of assets, merger, or other deals, sometimes in- approval of amend- volving the factor of time, with bank ers, underwriters, or others.” Now it will be generally agreed thai the more any company has the con: stockholders the And nobody will deny that stockholders by Yet it is open to whether in structive aid of its greater is the success assured. and large are lax. question indeed this re- spect the stockholder of to-day is as remiss as the stockholder of yesterday. Almost any prominent executive of America’s big and representative cor- porations will tell you that no smalt part of his time is spent in explaining to small stockholders why he did this or why he did not do that. Fhe stockholder of to-day is not asleep. He is a pretty wide-awake fellow. Some- body should now write a book t show how corporate executives to-day as never before feel their responsibil- ity to how stockholders and many a time this keeps them straight on the road. Paul Willard Garrett. [| Copyrighted, 1929.] — eee ____— Developing an Attitude of Cautious Confidence. The failure of the stock market to run into any very substantial liquida- tion so far this month has confused We are pleased to announce that WILLIAM B. MATHESON has become associated with us in our investment department The Industrial Company associated with The Industrial Bank Resources over $5,600,000 L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 Square” GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank 14 rather than clarified the atmosphere for those prophets whose business it is to foretell financial events. That is to say many thought the ap- proach of a three-day holiday would induce selling enough to drive down the averages materially and to improve Their return of the technical position of stocks. theory was that then the vacationists would provide the neces- Sary impetus for another advance. But as those who write market letters so often find, stocks do not move by any rule of thumb. And so once more the predictions of what would happen to the stock market in the early days of September have gone wrong. Consequently the financial prophets are weighing rather carefully the de- velopments destined to affect either favorably or unfavorably the immedi- ate future in stocks. Those deserving among the constructive continued active consideration forces are: (1) the pace in business with some signs even steel; (2) big gains in railroad earnings; (3) an in- of an acceleration in crease in corporate industrial profits that exceeds the increase in produc- tion: (4) the Hague settlement; (5) the return of thousands of investors to work and to the market from their holiday. Among the influences that might be set down as likely to affect the market adversely in early September are: (1) the uncertainty over money rates with the approach of the tax settlement date; (2) the weakened technical posi- tion in stocks that usually develops in connection with a long uninterrupted rise; (3) uncertainty over money con- ditions 4) the abroad and ( that once the pace of industrial activ- prospect ity in any given group begins to de- cline the reduction in net earnings will be at an accelerated rate. conflicting influences From. these with which the market will have to reckon in the weeks immediately ahead the financial district is developing an attitude of cautious confidence. While there are those who still speak with- out qualification of prospects for a record bull market from present levels and those who predict with the same confidence a drastic setback soon the that fundamentally remain sound and that, consensus 1s. rather conditions therefore, the market is more likely than: not to continue its selective move- ments. outlook for the authorities expect firm conditions Regarding the money later in September, but not the drastic were experienced last Paul Willard Garrett. { Copyrighted, 1929. ] —_2+2<+___ Malt Sirups Everyday Food. It can be safely said that everybody extract and malt flurries that spring. takes some malt sirups almost every day, in one form or another—in his bread, or cake, or crackers, in his breakfast cereal, in his malted beverages, in his cough medi- cine or in his tonic. The wide field of usefulness for malt extract and malt sirup, while not yet a matter of common knowledge, is be- coming more generally understood and consumption of the product in a va- riety of ways is increasing. Malt MICHIGAN TRADESMAN sirup, including the pure barley malt variety known as malt extract, and the pharmaceutical variety called “extrac- tum malti,” has a very high food value. It is made either entirely or princi- pally from whole grain and so has noi been robbed of food elements by the “refining” which processes spoil so many modern foods. The process by which barley is made into “malt” be- fore being used in the manufacture of malt extract and malt sirup also puts the food elements assimilable form so that they can first be com- pletely extracted’ and afterward thor- oughly digested. As a complete, rich and easily as- similable food, malt extract and malt sirup have hardly an equal, and it is often used either alone or in combina- tion oil to overcome under-nourishment and add weight. The fame of malt extract and sirup as a “body bulder” long ago pene- trated to far corners of the earth. The “half caste’ women of India—those mixtures of white and native, who are proud of their light color, but ashamed of their scrawniness—long ago learned that malt extract or malt sirup would help them round out to the plumpness into with cod liver which an Oriental beauty should have. While Europe originated malt ex- tract and malt sirup, and is probably still ahead of America in the number of ways in which they are used, malt extract and malt sirup have been pro- duced in the United States in a large way for more than a generation, ——>-2> Merchant Gives Bag of Samples With Purchases. Giving shopping bags filled with samples with every purchase of $2 or more is one of the stunts that David Rath, of George C. Rath & Sons of Dubuque, Ia., used with great success to put over a grand opening sale. The idea is one that any grocer can use in his business. It costs practically nothing to put it over, and still it is a big drawing card. Samples cf various products were collected from specialty men, and in some manufacturers, several weeks in advance of the sale. A few manufacturers will also provide grocers with shopping bags, providing their advertisements appear on them. The night before the sale Mr. Rath and his force filled the miscellaneous samples. In the grand opening advertisement which appeared on the day before the event, this feature was stressed, also on circulars which were sent through- out the neighborhood. On the day of this sale it was stormy, yet more than 4,000 customers crowded into the store. —__2+2___ A Few Drops of Scotch. Have you heard of the Scotchman who —would give a thousand dollars to be a millionaire? —went crazy because he bought a score card at the ball game and neither side scored? instances from bags with the street corner with two slices of bread in hand, waiting for the traffic jam? —talked through his nose to keep from wearing out his false teeth? —stood on Link, Petter & Company ( Incorporated » Investment Bankers 7th FLOOR, MICHIGAN TRUST BUILDING GRAND RAPIDS, MICHIGAN ae aes Vy a ay Le a THE DUTCH TEA RUSK CO. HOLLAND MICHIGAN INVESTMENT SECURITIES The Industrial Company Associated with The Industrial Bank Grand Rapids, Michigan Resources over $5,600,000. September 11, 1929 Michigan State Normal College Opened in 1852 Educational Plant Campus of one hundred acres. Eleven builjings with modern equipment. Training School, including Elementary and High Schoo! Departments. Certificates and Degrees Life Certificates on Three Years’ Curricula. A. B. and B. S. Degrees on completion of Four Years’ Curricula. Special Curricula Home Economics, Kindergarten, Phys- ical Education, Public School Music, Music and Drawing, Drawing and Manual Arts, Commercial, Rural, Agri- culture, Special Educatic >. Normal College Conservatory of Music offers courses in Voice, Piano, Organ, Violin, Band and Orchestra. Fall Term begins September 24, 1929. Write for Bulletin and list of rooms. Rooming houses for women students offer a single bed for every girl. Cc. P. STEIMLE, Registrar Ypsilanti, Michigan. completion of When you want good cheese ASK FOR KRAFT (CHEESE EW ERA LIFE ASSOCIATION Grand Rapids. SOUND COMPANY, SOUNDLY MANAGED BY SOUND MEN. Member Michigan Tourist and Resort Association. QUAKER RESTAURANT THE HOME OF PURE FOOD 318 Monroe Ave Grand Rapids Michigan Fenton Davis & Boyle Lavestment Bankers Vv Detroit Grand Rapids - Chicago We recommend the purchase of FEDERATED PUBLICATIONS, INC. 6% SECURED GOLD NOTES WITH STOCK PURCHASE WARRANTS Write or Phone us for Particulars September 11, 1929 MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE Carefully Watch the Fire Tendency in Children. Fire worship seems to be instinctive in some children. All children delight in fire and at one time or another, de- sire strongly to set fires and see the flames rise. Even you and I, grown wise with the years, can stand to watch a fire that is costing us nothing, as long as the firemen and police hold their patience. But, it is no trifling matter for the mother of a child who has the fire- setting notion strongly to the fore. It seems impossible to teach the young fire lover the danger of his quest. He weeps and promises to reform, wag- gles his head solemnly in token of un- derstanding and sways it from side to side with the gravity of a true mourner in token that. never again will he so much as look at a match. And then he does it again. Usually he is somewhere between three and five years of age. He is a creature of instincts rather than of reason and talking to him, reasoning with him, does not help. Only experi- ence can teach him. We have to learn to say little. Impress him with the feeling that his offense is so great it can be spoken of only in whispers, gestures of distress. And let the weight of the difficulty fall upon his shoulders as far as possible. After you have put out his little fire, make him “put it out,” pouring on water, or sand, in as great a quantity as time and place will permit. If pos- sible let this process inconvenience him. Then let him clean up the mess as far as his abilities permit. That. too, is to be as arduous an undertak- ing as you can allow under the condi- tions. All the time you say as little as possible. Your marked silence will speak louder than your words. Do not tell of his exploit before him, or in fact, behind him if you can help it. The less said the better. The less drama, the less fear, the less excite- ment he gets out of the occasion the less likely he is to repeat it. The more inconvenience to him personally the better. But do not burn his fingers; do not beat him; do not scream at him. Keep still and let him find his own way out of the trouble as far as pos- sible. Some children set one fire and never set another. Some will set two or three and the phase is over. Now and again there is a child who keeps on setting fires until he is nine or ten years old. That child needs the atten- tion of the child specialist. All children love a bonfire. When boys take old pots and put fire in them and signal each other, as warriors of old, never mind. When they gather waste materials for an election fire, di- rect them as to the place and the time and supervise them. These fires are purposeful; they are in celebration of a rite. They have no relation to the de- sire of the child to set a fire just for the love of the flame and the smoky smell and the excitement. It is the setting of the tiny fire in the corner of a room, in the empty room under the bed, in the corner of the cellar, that the three and four year old enjoys. This is the instinct of old and must be re-directed. Don't be frightened. Watch and keep calm. Guard the matches without making parade about it. Direct the child’s at- tention to other things. Give him, if possible, a new and absorbing interest. But don’t beat him. Angelo Patri. —— Stenographers As_ Interpreters. of Court Action. C. H. Strawhecker, a stenographer of the Kent Circuit Court, has been a writer of pothooks (so-called) forty- six years. Mr. Strawhecker commenc- ed the practice of his profession in the courts of Minnesota in 1884. Six years later he took up his residence in Grand Rapids and since has served the courts thirty-nine years. He was born and reared in Plymouth, Ind. John C. Fitzgerald, an eminent prac- titioner of law, as a member of the Kent county bar, stated to the under- signed in 1890 that during the trial of a case he could learn what the result would be by watching the actions and facial expressions of the court stenog- rapher, Melbourne H. Ford. If a trial in progress seemed favorable for his client such an indication would be ex- pressed in Ford’s face and conduct. If the trial should be running adversely to his client, Ford’s attitude would re- veal that fact. In commenting upon the statement of Mr. Fitzgerald, Mr. Strawhecker ex- pressed the opinion that in nine cases out of ten tried in court an experienced stenographer, basing his judgment up- on the testimony presented, could safe- ly predict the result of a trial. A stenographer could not always predict the position a judge might assume in regard to the testimony presented by witnesses, but in most instances he would know when he closed his note- book how a trial would end. Fred J. Irland, of Detroit, was for many years a member of a corps of stenographers who reported the de- bates and business proceedings of Con- gress. On a certain occasion, while the undersigned was a sojourner in Washington, Mr. Irland stated that the arguments presented by members of the National legislature in debating questions involved in bills taken up for consideration were practically the same as those senators or representa- tives of the past ages had employed in presenting their views. Really, there seems to be nothing new under the sun excepting autos, dirigibles, aero- planes, hydroplanes, radios, cosmetics for women and exposed limbs of fe- males. Arthur Scott White. ——_++2+___ Shoe Trade Had Good Month. August was a better month with leading shoe wholesalers than had been expected, and sales for the first eight months of this year compare satisfactorily with those of the same period in 1928. Deficits in volume shown by some houses up to June 15 have been made up and the remainder of the year promises a gain. Excellent weather during the vacation season and widely increased sales of women’s sport shoes were among the reasona given for the improvement. FAST SELLING IONIA FLOWER POTTS Fancy, Plain or Assorted. If we send you this crate of quick sellers we will sell you more. 36 — 4 in. pots and saucers @ 2'%c $ .90 36 — 5 in. pots and saucers @ 5c 1.80 24 — 6 in. pots and saucers @ /c 1.68 12 — 7 in. pots and saucers @lle 1.32 6 — 8 in. pots and saucers @16c 90 ‘Eotal nét _.... 0. $6.66 You can double or treble your money on this assortment. IONIA POTTERY COMPANY Ionta, MICHIGAN SANITARY HANDY PACKAGES The Popular 10c Seller. Packed 12 Packages in a Box. 24 different kinds to select from. ORDER TODAY. MADE ONLY BY PUTNAM FACTORY, NATIONAL CANDY CO. Inc., Grand Rapids, Mich. 320 Houseman Bldg. Affiliated with The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying mene cots BOT) Less Michigan Bankers and Merchants Mutual Fire insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER 16 THE SYNDICATE SYSTEM. It Tends To Make an Empire in Business. We are about to begin a discussion of the modern trend of trade. The sole purpose is a scrutinizing analysis of the syndicate system of business, boasts and proclaimed virtues. We = shall take nothing for granted. Neither shall we indulge in any private opinions on the matter. We shall consider only the evidence in the case, as it has been placed be- fore us Americans in the pages of history and the columns of the public press, after which we shall draw our conclusions in the open. It is our contention that the syndi- cate system is simply a form of busi- which the policies and methods of empires of all ages have merely been transposed into terms of trade instead of government. It is building in America an empire in Business necessarily is a with all its average ness administration in business. vital factor in the direction and ad- ministration of government. There- fore, it is impossible for us to erect an empire in business, and still maintain our democracy of government. There is our whole contention brief- ly stated, but it will require some weeks of serial treatment for us to analyze the complex situation and place it graphically before the mind of the reader who has not been thinking in this vein. However, before launch- ing into the subject proper, it is best that we make a survey of some of the fundamentals involved, for purposes of background, in order that we may have something solid always within reach for us to tie to, when we chance to walk into deep water. We are told that in the beginning, man was presented with a paradise. Life was simple bliss, its bliss being dependent upon its very simplicity. Adam was put in charge of things, the guardian of his own paradise; but, it not being good for man to live alone, he was given Eve, whose office was Everything went lovely, and prevailed un- broken, until Eve met up with the serpent, and was tempted to partake of forbidden fruit, the penalty for which was loss of paradise. This temptation was, to use a busi- ness term, simply a suggested change of policy. There were very valid rea- sons given for the change. First, the fruit was very pleasant to the eye; it looked beautiful. Second, it was good for food: therefore, economically ad- visable (if one forgot that paradise was the utmost of bounty on every hand, with provision inexhaustible). Third, it was good to make one wise; therefore, a very progressive move to make. So Eve ate the fruit. Not satisfied with that, she gave it to her husband and he partook of it, also, be- coming the world’s first henpecked husband. Then a strange thing hap- pened. Their eyes were opened, thanks to the wisdom promised; but the new vision only presented a new They beheld that of a helpmeet. harmony problem to be solved. that they were naked. They faced their problem, as pro- gressive folks usually do; not in sin- MICHIGAN TRADESMAN cere contrition for an error committed, but in search for the best method cf solution. The answer was aprons, made of fig leaves—wilting, unsub- stantial fig leaves. History tells us that in the beginning of American democracy, a paradise of new-found liberty and equality was created for us. Life was a simple af- fair, its very simplicity its own bless- ing. But things have changed. Where- as law was once respected, it is to- day flaunted. Whereas American people were once self-dedicated in pur- pose to first consideration of the com- mon welfare, to-day 120,000,000 peo- ple seem largely motivated by the rule of “every fellow for himself.” Where- as our halls of government once rang with the democratic challenge that “all men are created equal,” they now hush the scheming whispers of “the survival of the fittest.” Don’t smile at this and call it pes- simism. If you have any sense, abid- ing sense, of lasting security as an American citizen you may be sure that your all-will-come-out-all right perch is tottering. Your safety hangs by the cob web of we-can’t-hold-up-the- wheels-of-progress, perhaps; but just stop and think seriously for one fact facing moment. ciety chafing under the restraints of decency; and the leaders of the land pleading—actually pleading with al- legedly respectable American citizens Listen to a reading of a recent newspaper report, Prisons crowded; so- to please obey the law. in which an interview was granted by the cut-throat gangster boss of Chi- cago, upon his ascendency to power following the dethronment of the blackguard Al Capone. Hear him quoted as saying that no gangster would be at large with high-powered weapons and that all machine guns would be directed from headquarters. Can you imagine that in America? Our public press according a prince of the underworld all the dignity and publicity that could be given a state- ment from the Capitol or the White House. That is the damning com- mentary of the facts as they depict the civic and moral degeneracy which has seized upon this one-time paradise of liberty. Somewhere an Eve has usurped the executive authority of an Adam, and marred our Eden by partaking of for- bidden fruit. Perhaps she had valid reasons for her sin. No doubt it was pleasant to the eye; but what of it? Maybe it was good for food; but what does that matter? Suppose it were a “wise idea.” Does that lessen our plight now,? No, she has eaten of the forbidden fruit. What is more, she has tempted her husband, and he has eaten. Now we are looking at our- selves through a new lens; and be- hold, we are naked and in need of something that decent American peo- ple never needed before; something our fathers never could have guessed would be necessary—obedience of our citizenry to law by force. Who is this American Adam, into whose charge was given the custody of our paradise? That thing which we once knew as principle. And what is this Eve of ours who usurped the powers of principle and sold us out to this penalty we face? That which we know as method. The serpent our old, old enemy—the age-old enemy of all democracy—imperialism. The allegory is plain to him who would read with an eye single to the grim truth. Principle, which once furnished the dynamics which made this country what it was until all this happened, has been compromised by designing method, which was intended only as the helpmeet; and the spirit of the empire is the tempting force be- hind it all. America has gone method- mad. Anything which saves a penny or earns a dime just must be right by sheer virtue of its monetary profit. Especially is this true in the realm of business. Merchants, industrial leaders, bankers, what-have-you, ail weigh a proposition, scheme or meth- od by this triple standard: 1. Will it Can I get away with it?. 3. Pardon the work? 2. How much does it cost? personal reference, but in four years of my career I sold approximately $30,000 worth of advertising space. Out of all the various advertising stunts I staged, and among all the merchants I solicited, I never had one challenge any proposition of mine with the questiqon, “Is it Principle meant little or nothing. Mer- chandising to-day is a jungle of meth- od, with basic economic principles of justice and equity shot into oblivion. For instance, any sensible and_ fair- minded merchant will agree that every item of merchandise should carry its own margin of profit, but where is the dealer who does not feel forced to sell one thing at cost or less and make it up on something else? What is to be said of the merchant in his business is to be said of the manufacturer and the jobber in theirs and of the consumer in his business of earning and spending. We Americans persist in crooning economic lullabies to lull our conscience, so-that it will not be too keenly evident or too plain- ly eloquent, should it catch us at some right?” of the mean, selfish, double-crossing trickeries to which we resort every day, under the cloak of “good busi- ness.” We who cheered ourselves hoarse twelve years ago when we sent our boys to other shores to invest their lives in the cause of “making the world safe for democracy,” fail for the sake of a penny, a nickel or a dime to dem- onstrate democracy in business. We could afford to shed blood for democ- racy on foreign soil; but we “can't af- ford” the price of a sundae or a cigar or a gallon of gasoline to save democ- racy for American commerce. Democ- racy has always been worth fighting for, cheering for, dying for: but it isn’t worth the price of a dollar when imperialism offers something “just as good” for 89 cents. Where is the man who champions our modern imperial trend in trade from principle? His sole justification of to-day’s business practices lies in methods. The chain store’s superiority over the independent is entirely a mat- ter of method. What is the objective toward which all these mergers, com- bines and trade-alliances are directed? Can the fundamental principles laid September 11, 1929 down by our Franklins, our Henrys, our Jeffersons, our Websters and our Lincolns, be traced in any of the aims of this course? No, the sole objective is “greater efficiency,’ “increased economy,” and “lower prices. to the Method is pushing prin- Mechanics are consumer.” ciple off the throne. replacing dynamics. The serpent of argu- ments of more-for-less and something- imperialism is whispering — his for-nothing—forbidden fruit in the of American prosperity, The snap-judgment pa- Eden shallow-thinking, trons of the great American bargain counter are being baited into placing a price-tag upon holy things. The old-world spirit of the empire, which has never blushed to prostitute homes and family life, youth and virtue, to gain his ends of power and selfishness change He has always been a de- has never demonstrated any of heart. ceiver of the masses, a dealer in bond- age and human slavery. He has slain friends, parted loved ones, firesides, broken hearts and left be- hind him a trail of blood, rapine and death down through all the recorded centuries. It is to expose this mod- ern “friend,” known to America as “big business,” in reality one and the same with our old, old enemy that wrecked ’ this is being written. The syndicate system of trade is the making of an empire in business. There is not one earmark of the em- pires of old which has not an exact replica in one of the many _ boasted “Superiorities” of this modern trend. One by one, we shall take them uo and .trace their origin to the nations in history whose bloody deeds are anathema to American people. This done, we shall be ready to rest our case before any court of public opinion. Our subsequent chapters will be as follows: Chapter I, Centralization. Il. Efficiency. IIT, Buying power. TV, Economy. V. The only possible conclusion. W. H. Caslow. ——_--~> 2-2 A Business Man’s Philosophy. Just how much good does adverse criticism do, if one wishes to be con- structive? In this discussion the will be that adverse criticism is often Certain ideas assumption desirable and necessary. and products should be promptly sup- Their creators should be ef- fectively discouraged. Yet many people ask for criticism, thinking they desire honest judgment when they don’t at all. Honest judg- ment might extinguish any little flame that is burning. A woman told her cook to make cinnamon rolls, using a new recipe. The rolls were baked and served, and the cook asked her mis- tress what she thought of them. The rolls were not just right, but the cook’s intentions were right. So the woman said, “The rolls were the best I have ever known anyone to make the first time they tried.” Then she explained what was wrong and the cook left the room beaming. William Feather. pressed. some 7 7 MICHIGAN TRADESMAN 17 i a a The Character of a Rollins Investment Offering A q rational ‘Investment House E < i) > / NO ee aa -— i: yer at f a N * > eA \ een 4 KX 4 Before the firm of E. H. Rollins & Sons makes public an offering, the security and the company back of it are subjected to the searching analysis of Rollins’ investment specialists, whe give due con- sideration to such factors as the history and person- nel of the issuing corporation, the present and future markets for the product or --rvice, and the character and extent of the safeguards set up for the security. The first concern of E. H. Rollins & Sons is the protection of the interests of the thousands of clients of this international investment house, and every Rollins offering must conform to certain high investment standards. The Western Michigan investor who is served by the Grand Rapids office of E. H. Rollins & Sons, has the satisfaction of knowing that he is dealing with an investment house of international propor- tions, with a reputation extending over 50 years, for securities of sound character. E. H. Rollins & Sons fFoundea 1&76 HOWE, SNOW & CO., INCORPORATED Mergea 192% GRAND RAPIDS BOSTON — NEW YORK — PHILADELPHIA — CHICAGO DENVER — SAN FRANCISCO — LOS ANGELES LONDON — PARIS — MILAN Te eee eee eee Ce OO Oe OT OT OT OO ee a aT a Oe a a Oe 18 MICHIGAN TRADESMAN September 11, 1929 DRY GOODS Michigan Retail Dry Goods Association. President—F. H. Nissly, Ypsilanti. First Vice-President — G. E. Martin, Benton Harbor. Second Vice-President-—-D. Mihlethaler, arbor Beach. Secretary-Treasurer —- John Richey, Charlotte. Manager—Jason E. Hammond. Lansing. Envelope Type of Handbags Is Popu- lar. Since suede is to be the popular leather for shoes, it follows that suede in handbags will also be preferred. A number of models recently brought in from Paris show the envelope type predominating in numbers, with the vagabond purse in close second place. Most of these suede trinmed in satin, a new note of con- siderable interest. Worth’s envelope is made with two-thirds of its length of suede and the other third of satin, though generally the satin consistg merely of one or two narrow bands encircling tht purse and pretending to hold it closed with the aid of a frosted crystal buckle in a slender rectangle, triangle or other geometric shape. models are Some attractive bags are being made of shoe calf. One, in dark blue, has no sign of a stitch showing. The frame is of metal, handsomely worked, with a half-inch stripe of blue lacquer and a narrow border of silver metal on both sides. The frame is hinged at each end, and is opened by pressure on a tiny oblong knob of lacquered metal. There is also a small leather tal on the front of the bag to assist in opening. Pin seal, or what the French call “Mignon seal,” is being used for a bag of novel design. It has a flap extend- ing half-way down and has the front seamed and piped in the same or a contrasting color. of a brass plate on the flap, with a slit through which a flat metal prong is snapped and concealed under a brass button. This bag comes in various colors, the leading ones so far being black, navy blue, green, the browns and beiges, red and purple. A bag of sports type is made of grained calf with two flat sides finish- ed to stand straight, like the sides of a suitcase. It is bound in a contrast- ing color and each side has two brass eyelets holding braided leather cord handles. The body is finished with a patented opening. Molyneux has a new envelope bag in the sapphire blue suede with the flap cut away in a series of steps down one side, each step marked with a little square wooden block enameled black. This use of wood blocks occurs also in a Dunhill bag of fine black calf cut in vagabond shape. The clasp is : tiny ebony wood block, while two others, each an inch square, serve as anchors to which the handle is at- tached. OE The New Trends in Lingerie. One-piece garments come in vari- ous materials and combinations of ma- terials. Most women, according to cor- set makers, prefer a light material in the upper part but do not object to the heavy satins, brocades, twills or broadcloths in the lower. Neverthe- less, many of the new garments are The clasp consists. made entirely of lace, net or voile. Some are made without bones and some have boning just in the back panel, but most of the new Winter models have boning in both front pan- els and back. In the special sizes bon- ing is also used in the side fronts. Lace tops are used with both day and evening models. One garment. made in various tinted effects, is lined with matching crepe de chine. It is laced on the hips and has very light boning in the back across the normal The back is almost entirely exposed, the brassiere ends and shoul- der straps being attached in a new manner and brought down and fasten- ed to the top edge. This garment comes in the new beige and evening shades. Another type of combination founda- tion garment that is at the same time an undergarment comes in embroider- ed voile, glove silk and a jersey weave, all in flesh color. It has the fitted bandeau top and a snug girdle that is extremely short and has elastic side webbing. The opening is at the left To carry out the “pantie” idea there is a gore of the fabric stitched at the lower edge in back and button- ed onto the front panel. So that the open-back vogue may not be interfer- ed with, the bandeau straps come down low and are crossed in overall fashion. waistline. side. —_—_+-.—___ Fill Paper Cigar Box Order. A paper cigar box with an imitation wood design on its exterior is being produced in volume quantities by a local manufacturer for a cigar com- pany specializing in five-cent foul wrapped cigars. The box, which will hold twenty-five cigars, is intended for holiday trade use. The company is now at work endeavoring to perfect « paper cigar box which will be prac- tical for year-round use and in which cigars without the foil wrapper may be packed. Orders for holiday paper boxes to accommodate a variety of articles have been plentiful from chain stores. One large chain has ordered boxes to hold a tooth brush and paste, shaving brush, razor and powder. cream, —_»+~-.—___- Brimmed Hats Coming In. While buying of Fall millinery here indicates that small hats of irregular line will dominate, the growing trend toward models with tiny brims makes it appear that the off-the-face shapes will not have everything their own way. Soleils continue to hold the pace they set in the better lines earlier in the season, largely due to the ingenuity of designers in turning out attractive new models. Velvet is gaining ground steadily as a medium as the season ad- vances, getting much of its strength from the use of various types of vel- vets in women’s apparel. - Brown shades and black still top the color de- mand, with interest in a shade called eggplant broadening steadily. ———_—_.+ > Metal Picture Frames Popular. Metal picture frames decorated with glass in colors which can be selected to blend with the home color scheme are being featured by several manu- facturers of such art and gift novelties. Most of the frames are bordered in antique gold or silver and are made in all sizes, but have proved most popular in the types with two and three panels designed to hold pictures 3% by 4% Colonial comb, brush and mirror sets made up with antique gold and silver backs have proved popular in the West and Mid- dle West when made to retail for $25. Sales of such goods in the East have been slow, however, excepting in the higher price ranges. ——_.2.>—___ Not For Looks. “T don’t like the looks of that mackerel.” “Well, Madam, if it’s looks you're after, why don’t you buy goldfish?” ——_»>2.>—____ The greatest picture-gallery in the world is your mind. inches. OPEN A NEW PROFITABLE DEPARTMENT No Investment If you operate a retail store, here is an excellent opportunity to se- cure a well selected stock of shoes at popular prices, and adapted to family trade. Product of reputable manufacture. We establish retail prices and merchandise under prac- tical modern plan. YOU RECEIVE COMMISSIONS ON ALL SALES. The proposition is open only to merchants who do not carry footwear of any kind but who believe they could sell a fair volume. For full particulars ad- dress Box 1000, c/o Michigan Tradesman. The Hair Net The Public Wants! “Duco Belle HAIR NETS mean fast sales. Low priced, high quality, lustrous, invisible. In gross counter display case of mahogany finished steel they are wonderful sellers. A phenomenal 10c item is Belle WATER WAVE (OR SLUMBER) NET with chin elastic Natural and pastel shades, triple strength artificial silk, conveni- ently packed on card cellophane wrapped. Open stock or 2 dozen cabinet assorted. Have us quote on YOUR OWN BRAND! Also makers of the well known Hair Net. NATIONAL GARY CORPORATION Successors to NATIONAL TRADING CO. and THEO. H. GARY CO. 251 Fourth Ave., New York, N. Y. 535 South Franklin St., Chicago, II. Do You Want Big Volume, New Customers, Large Profits, Brisk Future Business? Or If You Want To Retire From Business —Then You Want a Jos. P. Lynch 10 Day Sale. A large immediate increase in sales, no drastic mark- downs, and hundreds of new customers at practically a normal advertising cost. That is what a Joseph P. Lynch 10 day sale can do for your store. Furthermore — a Jos. P. Lynch sale tones up store morale, and actually creates tremendous good will which results in larger future busi- ness. May we furnish definite, con- vincing proof of how the Jos. P. Lynch 10 day sale achieves success in any store, large or small, regardless of where located, or local busi- ness conditions? Write to- day For Full Details. There is no obligation. Nationally known merchan- dising expert, whose origin- al, dignified and high class sales methods have won the endorsement of hundreds of leading stores from coast to coast. The JOSEPH P. LYNCH SALES CO. 3rd Floor Home State Bank g. GRAND RAPIDS, MICH. September 11, 1929 MICHIGAN TRADESMAN SHOE MARKET Michigan Retail Shoe Dealers Association President—Elwyn Pond. V.ce-President—J. E. Wilson. Secretary—E. H. Davis. Treasurer—Joe H. Burton. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. The High Cost of Slow-Pay Cus- tomers. More and more cognizant of the high cost of slow-pay customers and the obstacles they place in the path of efficient, successful merchandising, Mr. and Mrs. Merchant are beginning to take steps to alleviate the situation. One direction in which these steps point is toward making slow-pay cus- tomers pay at least partly for their high cost. The other is toward con- verting slow-pay customers into prompt-pay customers and in educat- ing new customers to be prompt-pay- ing from the start. First let us see how slow-paying customers are made to pay partly for the losses they cause. Although this is a comparatively new field to the merchant, one company at least has been in it for more than thirty years— and with very successful results. This is Block & Kuhl Co., operating mod- erately-sized department stores in Peoria, Decatur and Rockford, Ill. It makes a carrying charge of one-half per cent. monthly on instalment ac- counts and exacts six per cent. interest on all types of overdue accounts—in- stalment as well as charge accounts. Do the customers of the company resent these charges? The best answer is that the company has increased its patronage consistently throughout the 30 year period. And 60 per cent. of its business to-day is charge business of one sort or another. Not only do the charges net many hundreds of dollars annually that would otherwise be lost, but they have coaxed numer- ous Customers into the prompt-pay class. In fact, the success of the plan has caused other stores in Peoria to levy interest on their own overdue charge accounts, and in Decatur and Rockford the plan goes merrily on, even though competitors do not use a similar one. The interest levy on charge accounts applies to all charge items not paid for in thirty days. The carrying charge on instalment accounts is made at the time of the sale—after the down pay- ment has been deducted. And inter- est on the latter accounts begins at the time they become overdue. The regulations governing all types of charges are lived up to strictly by the store. Excuses are not accepted, with rare exceptions. The store’s at- titude toward the customer is, in sum- mary: You have agreed to our terms. It is no more than fair that you should live up to them or pay the penalty of a charge. Another store, C. H. Yeager Co.., Akron, Ohio, has levied interest on overdue charge accounts for eight years. From these are received an amount equal to 1.3 per cent. of the store’s annual goss sales. While the plan has been in force charge accounts have quadrupled and charge business has doubled. That doesn’t indicate that customers resent such charges either. Still another store making charges on overdue accounts is the Standard Clothing Co., Minneapolis. On ac- counts receivable averaging $100,000 the company received $3,050 interest. Extra expense for figuring interest, book-keeping, etc., was $305, leaving a net from interest of $2,745. That is equivalent to making sales of $91,500 at 3 per cent. net profit. And cértain- ly there would be much more work in making those sales than in getting the interest. Block & Kuhl Co. maintains that it is only a question of time before every store in the country will charge such interest. Indications and needs surely point in that direction. But, although this plan covers inter- est losses on money tied up in slow- paying accounts, and consequently is good as far as it goes, it does not compensate for profits that a store could make with the money if it were in hand instead of owed. Nor does it compensate for the extra expense of handling overdue accounts and other items. So even stores which are using this method often are taking steps al- so to make good for the additional losses and handicaps. The method of accomplishing this which most readily occurs is to add to the mark-up on merchandise a_per- centage sufficient to cover these ad- ditional losses. Experts vary on what this percentage should be. Some say as high as three per cent., others say as low as one per cent. To illustrate how the plan is carried out, let us take two per cent. as the extra charge. Then if the mark-up without allowing for the losses is 30 per cent. it becomes 32 per cent. In other words, instead of using 30 as the mark-up percentage you use 32. But merchants who already have a mark-up which they consider has reached the height limit are inclined to seek other methods to cover the losses. For instance, they may cut off certain other expenses which seem less essential. Or they may make ex- tra charges for certain services, ete. At the same time that the foregoing methods are being carried out, some of the stores using them and also an increasing number of other stores are starting to attack the problem at its source. In other words, they are striving to convert slow-pay customers into prompt-pay customers and make new customers prompt-pay customers. Nor is this task, evidently, as hard as it appears offhand. For these mer- chants are finding that many cus- tomers at least are willing to do the right thing in the matter of meeting their accounts once their duty is point- ed out to them firmly. This indicates that the present credit system (as numerous merchants have long con- tended) is the outgrowth of suicidal competition in credit terms as much as of anything else, and that business itself is in a large way to blame for the increase in slow-pay customers, The efforts to convert slow-pay cus- tomers and to cultivate new prompt- pay customers have as a basis the con- (Continued on page 30) Don’t Overstock is our advice to grocers. We would rather have you order smaller quantities more often and keep your “Uneeda Bakers” biscuit stocks fresh and palatable. That’s the reason our sales- men and trucks call so frequently. NATIONAL BISCUIT COMPANY “Uneeda Bakers” A ASSOCIATED TRUCK LINES The Outstanding Freight Transportation Line of Western Michigan. State Regulation means Complete Protection. ASSOCIATED TRUCK LINES Phone 93401 108 Market Av.. Grand Rapids, Mich. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. MUTUAL PROGRESS CASH ASSETS in Unabsorbed Premiums, $380,817.91 for Infermation write to LANSING, MICHIGAN ie 2 $ 460.29 M4 7,191.96 fee 85,712.11 See 151,393.18 eae. 200,661.17 Meanwhile, we have paid back to our Policy Holders, L. H. BAKER, Secretary-Treasurer EAL A NCR, PON EPMO, ASO RT EN 20 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President — A. J. Faunce, Harbor Springs. i First Vice-President—G. Vander Hoon- ing, Grand Rapids. Second Vice-President —Wm. Schultz, Ann Arbor. Secretary — Herman Hanson, Grand Rapids. Treasurer—J. F. Tatman, Clare. Trustees—O. H. Bailey, Lansing; M. C. Goossen, Lansing; Grover Hall, Kalama- zoo; O. L. Brainerd, Elsie; Ole Peterson, Muskegon. Rather Narrow Margin For Whole- saling. Stories of what it costs to run a wholesale grocer business on the co- operative plan of one kind or another conflict. It listens good to hear the teller tell it, but when his neighbor comments, you are apt to learn that certain factors are not included. Therefore, whether merchandise can be distributed even to such a settled clientele as stock-owning members for three per cent. is a question I can not yet answer. 3ut there are men who try it. It is a long time since I was in Birming- ham, Alabama, but I saw a cash-carry jobbing house there in which the at- mosphere of bustle was conspicuous. Men were not sitting pompously at desks, a la the old-time jobber. They were up and about, working in a vig- orous sort of way, and strikingly free, apparently, from many of the false mo- tions which always cost anybody a lot of money. I carried away a_ weekly circular from which I shall copy a few items and let them speak for themselves. Not to spoil a good story, I shall let these run. Then I shall write my 3irmingham friends to learn whether this house still operates and, if so, whether this same plan still prevails. If the answer I get is yes, that will prove rather conclusively that 3 per cent. margin can cover operating wholesale costs. The introductory talk for February 1 was headed: “Cost plus 3 per cent.” That ran right into the paragraph, thus: “Cost plus 3 per cent. is more than a gentle hint to you grocers of the district. Buying your supplies is made a delight instead of a dread when you trade at Taylor's Cash and Carry. 1929 is going off with a bang and if you are not in step marching with us I’m awfully sorry for you. It will mean so much to you, your fam- ily, and your friends to have your business on the right basis. You will find our warehouse loaded with the best merchandise that money can buy, and always at the best prices, for cash and carry cannot be matched with the old system of ‘take your time and pay me when you can’—those days are gone forever. “We invite you to our store. We are as modern as your last model auto- mobile. Conditions are rapidly chang- ing in the grocery business. You must adjust your work,to meet the changing conditions, and this cannot be accomplished unless you are willing to put your shoulders to the wheel and make a study of your work. “Retail grocers, you are not fair to yourselves or your loved ones if you stay away from Taylor’s Cash and MICHIGAN TRADESMAN Carry Wholesale Grocery House.” That, we must admit, is pretty straight talk even for these days. In the next column appears this: “Trish potatoes. It takes you fel- lows a little while to wake up, but when you do things go to popping right now. Looks like we are unload- ing a car of spuds about every thirty minutes—you have found out where to get your Irish—carload price plus 3 per cent. “120 Ib. bags $1.92 plus 3 per cent., $1.98—costs you $1.98 per bag, f. o. b. our warehouse. We deliver to railroad station free of charge.” Over the page is evidence that this wholesaler quotes not merely a special or a few of them. He starts off again: _“To-day’s the day. Start to-day to pay cash. It is as good as a savings account started if you do. Don’t be a slave to the unnecessary expense of credit and free delivery—cost plus 3 per cent. you will own your supplies cheaper than any chain store in town.” Follows a list of something like 600 or more separate items with plain figure quotations; so this man is not afraid to show what he is prepared to do for his customers. Quoting cost, margin and final figures as he does, he lays his cards on the table face up. I copy a few samples to show on what seemingly unbelievable spreads he operates. “Cow feed, W. G. Co.'s 100 Ibs., $2.60 plus 3 per cent., per sack $2.68. “Hen feed, same, same, $2.40 plu} 3 per cent., per sack, $2.47. “Grapelade, Welch’s 24s, doz., $2.25 plus 3 per cent., per doz., $2.32.” This is like other manifestations we see around the country that, just as we begin to think we have run into a business blind alley, somebody comes along who shows us a perfectly good way out. The “voluntary chain,” like the retailer-owned jobbing house, is just coming into notice, but both have been incubating for thirty or forty years or more, only we have not no- ticed them. The development of all these factors has been about concur- rent with that of the chain store as we now know it. Last winter I opened an account in the Riggs National Bank, Washington. I gave my signature in the usual way. Next morning I drew a check and, without further preliminaries, a teller I had never seen cashed it immediate- ly. I was astonished. He was a bright looking young man, but not out of the ordinary and I asked him how come that he was thus able to recog- nize a signature that must have been shown him within twenty-four hours and that among many others, prob- ably. His answer was illuminating: “That is simply special training,” he explained. “Once I see a signature I recognize it anywhere. I am_ like many other people in that faces do not impress me. You might come here for quite a while before I could call you by name; but your signature I shall know without question.” That was modest and_ therefore praiseworthy; but it was too modest. He understood the peculiar value and unusualness of his accomplishment, (Continued on page 31) September 11, 1929 VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cantaloupes, Peaches, “Yellow Kid’”’ Bananas, Oranges, Lemons, Fresh Green Vegetables, etc. M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN —= Direct carload receivers of UNIFRUIT BANANAS SUNKIST - FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables MORE CUSTOMERS FOR YEAST Through a recent discovery of science known as irradiation, Fleischmann’s Yeast now contains quantities of vitamin D, the “‘sunshine’’ vitamin. These cakes are equivalent to a day in the sunshine. The new Fleischmann national advertising, and a great nation- wide radio broadcast will start an increased demand for Yeast. Ask your Fleischmann man how you can get your share. FLEISCHMANN’S YEAST Service We now invite you to inspect the finest cold storage plant in America. We have Charles A. Moore Ventilating System throughout the building enabling us to change the air every seven hours. We also carry a complete line of fresh fruits and vegetables at all times. Won't you pay us a visit upon your next trip to Grand Rapids. ABE SCHEFMAN & CO. COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS te nie MICHIGAN GRIDDLES — BUN STEAMERS — Everything in Restaurant Equipment URNS Priced Right. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mer. September 11, 1929 MICHIGAN TRADESMAN MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E P. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Tius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Recommends Methods For Eliminat- ing Fleas. “All fleas,” says F. C. Bishop, of the Bureau of Entomology, ‘must have blood to enable them to produce. Infestations by fleas are always con- nected either directly or indirectly, with the sleeping places of such ani- mals as dogs, cats, hogs, or chickens. The fleas lay their eggs while they are on the animal. the debris, The eggs fall among usually in the sleeping places of the animals, and soon hatch into slender maggots which live in the dust and produce another brood of adults in from two weeks to three months. The adult fleas can live for several weeks without food, which ex- plains how hordes of hungry fleas may greet one in his home on return from a vacation.” “To combat fleas,’ Mr. Bishop ad- vises, “locate the breeding places and spray lightly but thoroughly with cre- osote oil. Use a good force pump. Ceosote stains considerably, but if used carefully it may be used in basements and outbuildings. This treatment is desirable for chicken houses and runs. If fleas are breeding under rugs or in the cracks in the floor, remove the rugs, hang them in the sun and beat them thoroughly. Wipe the floors with gasoline. Flaked naphthalene scat- tered over the floor of a room is effec- tive. Use about 5 pounds, and close the rooms for 8 to 10 hours. Dust the infested animals with pyrethrum or derris powder.” ne Dry Ice Known To Scientist Long Ago. Dry ice is in one sense not a new discovery. Years ago scientists learn- ed that the sudden expansion of liquid carbon dioxide, from which this new refrigerant is made, resulted in a fall of artificial snow, much colder than the natural variety and absolutely de- void of moisture. Laboratories soon began using it in experimental work, but their processes of producing solid carbon dioxide were so slow and cost- ly that it did not pay them to make more than enough for their own needs. However, the use of this carbon di- oxide product as a commercial refrig- erant is new. Simpler and more eco- nomical methods of manufacture have brought the price down to a point where many industries can profitably employ it. Carbon dioxide gas, the same harm- less and healthful material used to charge all carbonated beverages, is first converted into snow, and then compressed into solid blocks of a den- sity about 50 per cent. greater than that of water-ice. These solid cakes, dazzling white in appearance, looking like blocks of clean, closepacked snow, are known as “dry ice.” The Bureau of Standards at Washington gives these cakes a rating of 109.7 degrees F. below zero, or 141 degrees colder than water-ice. Being absolutely free from water, instead of melting into water, the cakes disappear as gas. ——————— Cervelatwurst Made of Beef and Pork. This kind of sausage is made mostly about the end of September, but can be made during the whole summer. Young beef suits best. The beef, after the sinews have been taken out, is salted with 1% pounds per 100 pounds of meat and put in a cool place for 24 hours. The fat must be solid. For 100 pounds take 65 pounds of finely- chopped beef, add the fat pork, chop same with the beef until it looks like small cubes, then add 1% pounds of salt, 31%4 ounces of saltpetre, 4 2/5 ounces of pepper and 1 ounce of finely In summer no sugar is taken, but in fall and win- ground cardamon seeds. ter 31% ounces of white sugar may be added without fear of the sausages be- ing rendered unfit for common use. —_—__ © 2 _ Farm Study Dollar Yields $500 Return Statistical studies show that for every dollar invested in agricultural re- search there has been an annual re- turn of $500 or 50,000 per cent. on the investment, it was stated by Dr. A. F. Woods, of the Department of Agri- culture, in a radio address over the National Broadcasting System. The States and the United States spends about $25,000,000 a year to protect and develop the agricultural valued at $60,000,000,009, with a gross income of about $10,- 000,000,000. In contrast, he said, the other industries of the country invest about $180,000,000 a year for research, considerably more in proportion than is invested by agriculture. —_>>___ Consumer Hardware Sales Gain. A heavy demand for paints and sup- industries plies for interior decoration and for all types of upholstery hardware, includ- ing curtain rods and similar fixtures, developed among consumers during the past week, and hardware dealers are replenishing their stocks of these supplies in preparation for the increas- Wholesalers, who passed through a slack Summer sea- ing Fall activity. son in all lines except garden hose and hose accessories, are now busy filling retail orders and look for a steady-volume business for the next two months. They are now placing orders for Christmas hardware, includ- ing tree fixtures, for sale early in November. —_—-_20.2a___. Lawyer vs. Butcher. Bursting open the door marked “Private,” the meat dealer confronted the local lawyer. “Tf a dog steals a piece of meat from my shop, is the owner liable?” he de- manded of the man behind the desk. “Certainly, certainly,” replied the lawyer. “Very well, your dog took a piece of steak worth a half a dollar about five minutes ago.” “Indeed,” the smoothly. lawyer returned “Half a dollar’s worth? Then if you give me the other half, that will just cover my fee for this consultation.” —__2e2->_____ Blessed is the man who has a job that he likes and who sticks to it. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RA,PIDS, M Don’t Say Bread — Say HOLSUM At Per yc Meat at ‘ HEKMAN S Cookie-Cakes and Crackers ASTERPIECES _ OF THE BAKERS ART “ , Se — ae 6 | hs x (ri he9 i smug ul cil (i i J . aM ( Scenes. Uy Cea gy } ne a 1 wg dl orevery occasion grr ai L Always Sell LILY WHITE FLOUR “‘The Flour the best cooks use.”” Also our high quality specialties Rowena Yes Ma’am Graham Rowena Golden G. Meal Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Rowena Pancake Flour IC HIGAN Rowena Buckwheat Compound Grand Rapids, Mich. 22 HARDWARE Michigan Retail Hardware Association. President—W. A. Slack, Bad Axe. Vice-Pres.—Louis F. Wolf, Mt. Clemens Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore. Detroit. Proper Location of the Stove Stock. A great deal depends upon the loca- tion of the stove department in the store. The effectiveness of a dealer’s campaign can be, and very frequently is, seriously impaired by the lack of proper facilities in the store for dis- play of the stock. Lack of room com- pels many dealers to arrange their stoves any old place where space can be found for them. You find a range here, serving perhaps as a counter for a variety of articles; a heater further back; a row of gas stoves lined up against the rear counter. The effect, to put it mildly, is bad. In some cases the fault is not the dealer's. He has not sufficient room to set aside a large section of the store to be used for the display of a good stock of stoves; and he lacks, perhaps, the capital to move into larger quar- ters or to extend his store. Every effort should be made, how- ever, to get all the stoves together. It should not be a difficult matter, ex- cept in rare cases, to effect a re- arrangement of the interior which would center the stoves in one place. In any case, the practice of placing other goods on top of stoves should be discontinued. It gives the store the appearance of a junk shop, makes the stoves look distinctly second hand, and makes it distinctly harder to ef- fect sales. The prospective customer cannot feel any very keen desire to own a stove which is encumbered with stew pans, package goods and_ nail kegs. The best position of all for the de- partment is, perhaps, at the rear of the store, and on a higher level than the main floor. There is a double advan- tage in this. The goods can be dis- played to the best advantage. The average customer likes plenty of time to talk over and consider a stove pur- chase. This he cannot do where the stock is placed near the front of the store, with people bustling in and out and more or less confusion at all times. When the salesman can get the cus- tomer off in a quiet place and talk to him without interruption, he has a much better chance of making a sale. Some dealers even go to the length of putting their stove stocks on the second floor. A few put the stoves in the basement, where a basement can be found that is well lighted. The object in each case is the same: t9 give customer and salesman an oppor- tunity to get together without risk of unnecessary interruption. A Western dealer emphasizes the importance of having a section of the store devoted exclusively to stoves. “It gives the salesman double the chance.” he explains. “If the goods are scat- tered through the store, people look them over carefully and you cannot tell if they are interested or not. If you question them, they frequently put you off. Now, my _ department is placed at the rear of the store, and three steps up from the main floor. When a person goes up there, it is 2 MICHIGAN TRADESMAN sure sign that he is interested. We go after him hard, then. The steps cut off his retreat. He can’t dodge away. We know he is a prospect, and we stick until we sell him.” A city dealer decided recently that he needed more space for his stove de- partment. An extension was built at the rear of the store, with a rise of several feet. The stove stock was thea moved to this new section. A few samples of each line were kept on this floor and the reserve stock and the second hand stoves were displayed in the basement. According to this dealer, the new arrangement gave him a better opportunity to display his stove stock. The elevated section served the purposes of show room to good advantage. It was possible to show the sample stoves from every angle, and to’ demonstrate their ad- vantages. A dealer in a city of 20,000 people thus discusses his methods of handling stoves. “Our scheme of handling stoves is simple in the extreme. Really, .t merely consists of having a good line; of showing this line prominently, and in as attractive a manner as possible. “There are some details which we have kept constantly in mind, however, and to this we attribute a large meas- ure of our success. Success, of course, is a somewhat hard thing to define, but I feel that our stove department has been successful. When last De- cember we took over the business, there were seventy-five ranges in stock. These have been sold. Two carloads have been ordered since and sold, and already a number of models recently secured have been disposed of. We did a bigger business in this line than we expected and we hope to do more next year, for we are satisfied that the methods used are the right ones for us. “The one thing we have aimed to accomplish above all others is to keep our samples in a prominent place. We have tried to give the stoves a chance to speak for themselves, and they have spoken. : “Perhaps twenty feet back from the door we divide our store longitudinal- ly, using shelves of paint specialties to form the partition. The space on one side of this division is given over to stoves, and there are arranged our samples. “Every style of stove we carry is there displayed, and only stoves are shown there. I have been in stores where kettles and teapots were placed upon stoves—where the range was made more of a selling counter than an article to be sold. We have nothing like that. I have been in stores where an enquiry for a range necessitated a general disturbance of the stock, where the samples were buried under other articles, and excavations had to be made before they could be shown. Our display isn’t like that. It is sim- ple, but it is orderly. That is the great thing in showing stoves. “One point I might mention in this connection. We have been particularly careful to keep our models looking their best. Every morning each stove on display is polished and cleaned. Customers see their shining surfaces September 11, 1929 Special Reservation Service — “Wire Collect” In Detroit=the Detroit-Leland Hotel Much larger rooms... . an inward spirit of hospitality . . . . unsurpassed standards of service .. .. a cuisine that transcends perfection, have within a year of its estab- lishment, gained for the new Detroit- Leland Hotel an enviable national and international reputation. 700 Large Rooms with bath— 85% are priced from $3.00 to $5.00 DETROIT-LELAND HOTEL Bagley at Cass (a few steps from the Michigan Theatre) Direction Bowman Management WM. J. CHITTENDEN, Jr., Managing Director BROWN &SEHLER COMPANY Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN e Wholesalers of Shelf Hardware. Sporting Goods and Fishing Tackle ayaa eats at otocreaegnnets September 11, 1929 MICHIGAN TRADESMAN 23 from the front of the door, and often have been led to look at our models just because of their clean and attrac- tive appearance. A customer, more- over, can try the various parts without getting dirty. “Some dealers may hold that pu-- chasers do not mind getting a little dirty over a stove deal. Perhaps they never do protest against this; but thev are impressed when they find they can make a careful investigation without getting hands or gloves at all soiled. It pays to impress people that way. “There may be a difference of opin- ion on this point, but I have found it advisable to handle one make of stoves and one make only. We hold this one line before the public as the only line made. We have faith in it ourselves and show this by guaranteeing every stove we sell. Always we install the stoves and make every effort to see that every stove is working properly. A complaint has only to be made once. We send immediately to see what the trouble is, and to rectify it. “All this means a good deal of work, but it surely does pay. Women are most interested in stoves, and as everyone knows, women discuss their household affairs with one another. Evidently they tell one another of the care we take of the stoves we install, for several have mentioned hearing of this feature of our business from friends. “Even in the little time we have been in business here, the benefits of keeping a list of those to whom stoves are sold has been apparent. This 1s done not only so that we will know when a stove was installed and what model it was—facts which are of value in making repairs, if any become neces- sary—but also because we have found this list one more way in which we can show our faith in the article we are trying to sell. “Suppose a woman is doubtful about making a stove purchase. “Do you know Mrs. Jones?” we ask. “Well, she has one of these models and seems thoroughly satisfied with it.” “The customer may not buy right then. But if she goes away, she wiil ask Mrs. Jones about her stove. Mrs. Jones will say, ‘Why, that stove is giv- ing me perfect satisfaction. I wouldn't be without it, not for any money.’ That prospect will come back and buy the stove, sure as fate. “Even if the prospective customer does not know personally any of the purchasers of our models, she will have heard of some of them; and the fact that so many reputable people have bought our stoves gives her assurance that she will get satisfaction if she buys from us. “Of course all the stove sales can- not be made by work inside the store. We advertise, and we find that ad- vertising gets good results. We send letters to people who, we know, will need new stoves. We make it a point to get tab on all stove prospects, and to keep a prospect list of individuals to be followed up, by mail, by tele- phone and personally. “In all these ways trade has been secured; but first, last and all time I believe it is necessary to give the stove itself a chance—give it the space and the light it needs to advocate its own cause.” Another hardware retailer finds that demonstration is a helpful factor in making stove sales. He says: “We have received benefits from two such demonstrations and are mak- ing arrangements for another this com- ing fall. We have found that in addi- tion to advertising the range, demon- strating its good points and the work it will do, that the demonstrationn brings many new prospects to our store and gives us an opportunity for future sales. We have had many peo- ple come to our demonstrations out of curiosity, who have seen something ir cur store -that interested them, and made purchases of one kind and an- other. The demonstration helps to advertise the stove, it helps to adver- tise the store, and it unquestionably builds business, not merely in stoves, Lut in other lines as well.” Victor Lauriston. —_——osesoa Sugar Institute’s Advertising Drive Hits Food Faddists. For a number of years now, the food faddist has had a fairly free hand with the American people. He has run wild, so to speak, romp- ing up and down the land terrifying people away from one food after an- other. He has not only practically ruined the sale of a great many food prod- ucts, but he has undoubtedly injured the health of thousands of people, es- pecially women and growing children. To-day the food faddist is being answered with convincing medical and scientific opinion. The Sugar Institute of New York, in a campaign embrac- ing more than 500 newspapers throughout the United States is ex- posing the terrific dangers to health that are caused by extreme and sense- less dieting to reduce weight. It is showing the perils to health by inadequate diets for children. It is going still further and using latest medical and scientific opinions to sup- port a wide of foods in the daily diet by every man, woman and child who is well and wants to stay well. This campaign, incidentally, will send people to the grocery store not only for sugar and sugar products, but for innumerable healthful foods that are made more tasteful and palatable by the addition of sugar when cooked or eaten. variety Special emphasis is being laid upon all kinds of cereals, bran and. flour, milk and eggs, fresh fruits and vege- tables of every kind, and jams, jellies and preserves. The Sugar Institute is recommending every kind of canned fruit and vegetable, investigation having shown that the health-giving vitamins are not impair- ed in any way by modern commercial canning processes. The food faddist has hurt the busi- ness and injured the health of the country. The Sugar Institute’s Na- tion-wide educational campaign is a National, constructive, forceful drive toward restoring sanity in matters of food, recent scientific The hardest thing in the world is to find a $10,000 job for a $4,500 man. GRAND RAPIDS SCALE co. Sales Agency Fairbanks Scales. Repairing. Installing. 652 Fourth St., Grand Rapids, Mich. GEO. B. READER Wholesale Dealer in Lake, Ocean, Salt and Smoked Fish 1046-1048 Ottawa Ave., N., Tel. 93569 GRAND RAPIDS, MICH. The AMERICAN NATIONAL ° BANK ° Capital and Surplus $750,000.00 One of two national banks in Grand Rapids. Member of the Federal Reserve System. President, Gen. John H. Schouten Vice President and Cashier, Ned B. Alsover Assistant Cashier, Fred H. Travis Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT(( ) CHEESE All varieties, bulk and package cheese ‘*Best Foods”’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN The Brand You Know by HART Look for the Red Heart on the Can LEE & CADY Distributor Waterproof tarpaulin, guaranteed for one year. Any s‘ze, or custom made as illustrated. Send measurement. Prices and samples submitted without obligation. 24 hour delivery. % FRIGIDAIRE ELECTRIC REFRIGERATING SYTEMS PRODUCT OF GENERAL MOTORS For Markets,:Groceries and Homes Does an extra mans work No more putting up ice A small down payment puts this equipment in for you F. C. MATTHEWS & CO. 111 PEARL ST. N. W Phone 9-3249 SR ee ems cs ces ces cee cee ets ee et ees mt ces es ees me ees St cers ce cs cs et OS ces Dt cE WATER COOLING EQUIPMENT For Office, Factory, Institution Grand Rapids Water Cooler Co. Grand Rapids, Mich. 24 HOTEL DEPARTMENT News and Gossip Concerning Michi- gan Hotels. Harry Love, Wilkensburg, Pa., will take the position of manager of the Park-American Hotel, at Kalamazoo, filling the vacancy left by W. H. Wells, who has returned to Indian- apolis to manage the Severin. Mr. Wells, who started but a short time ago in Kalamazoo, was previously as- sistant manager of the Severin, and was immediately offered the manager- ship there last week when that execu- tive died very suddenly. Mr. Love has already arrived with Mrs. Love, who has been employed for the last three years by the American Hotels Company, a subsidiary of the United Hotels of America, which is the larg- est hostelry chain in the country. He is a graduate of Cornell University, and studied the hotel course there. Love comes here from the Penn- Lincoln hotel, at Wilkensburg. The New La Salle Hotel in Battle Creek, has just been sold by Mr. and Mrs. Milton E. Magel to G. R. War- field and William H. Butler. The ho- tel is a strictly modern commercial house containing sixty-two rooms, twenty-two of which have baths. The building and furnishings are less than two years old. Mr. War- field is from Chicago and Florida and Mr. Butler is from New York City. private J. M. Terbush, Jr., President of the Owosso Hotel Co., Ray A. Reynolds has been appointed as manager of the new Hotel Owosso to be opened late in September. Mr. Reynolds was formerly manager of the Hotel Wildermuth of Owosso. It was the original plan of the building announces that company to lease the hotel to an out- side company, but this announcement changes the plans and the holding company will also operate the hotel. Mr. Reynolds began his hotel career thirty-five years ago as bus driver for the Hotel Downey, at Vernon. He was chef at one time of the old Na- tional Hotel, which was torn down to make way for the new hotel he will manage. All Detroit is agog over the com- ing convention of the American Hotel Association and the entire city will be on hand to welcome the bonifaces as they enter the portals. The entertain- ment planned by the Detroit Hotel- men will be in the nature of a hotel carnival. The doors of the hotels of the city will all be thrown wide open for the visitors. This is one conven- tion that no hotel man or woman can afford to miss. It will go down in history as the “Do things” and “Good Time” convention. The Hotel Statler will be the official headquarters of the convention and all of the business meetings will be held at this great hotel. Detroit is fortun- ate in having practically all of the leading hotels grouped near each other so that no matter where the delega- tions are housed the headquarters is but a dime or fifteen cents taxi ride from the hotel they are stopping at. MICHIGAN The tentative program which will be the program that will be officially followed in Detroit with a few minor changes is as follows: Thursday, September 26. 9.30 a. m.—Business session, Hotel Statler. Address of welcome. Response Roll call. Reading of minutes. Ratification of appointments of special committees—Credentials, Reso- lutions, Nominating, Auditing. “The American Hotel Association— Its Past Activities and Future Plans,” President Thomas D. Green, Hotel Woodward, New York City. Reports by Frank A. Dudley, Junior Past President, United Hotels Com- pany, Niagara Falls, N. Y.; Russell M. Keith, Vice-President for the North- ern Section; Alfred S. Amer, Vice- President for the Southern Section, the St. Charles, New Orleans, La.; Frank A. Cantwell, Vice-President for the Eastern Stratfield Hotel, Bridgeport, Conn.; Harry C. Fryman, Vice-President for the Western Sec- tion, Hotel Hayward, Los Angeles, Calif.; John Davidson, Vice-President for Canada, Canadian Pacific Railway Section, Company, Montreal, Que., Canada. “Membership of the A. H. A.”— Frank W. Hotel Sherman, Chicago. Secretary Bering. “Finances of the National Associa- tion’”—Treasurer Samuel P. Leeds, Chalfonte-Haddon Hall, Atlantic City, N. J. “Meeting of the International Hotel Alliance in Rome’—George \W. Swee- ney, A. TA. national Hotel Alliance, Hotel Com- modore, New York City. Remarks by Harry Hackney, Presi- dent of the National Restaurants As- Vice-President, Inter- sociation, Edwin M. Tierney, Presi- dent of the Hotel Men's Mutual Bene- fit Association, P. A. Young, President of the Hotel Greeters of America. Report of Committee on Revision of 3v-Laws—Charles H. Stevenson, Ho- tel Stevenson, Detroit. 1:30 p. m.—Business session, Hotel Statler. “Protection and the Value of Co- operation” —Joseph G. Buch, Chairman Protective Committee, Hotel Windsor, Trenton, N. J., and Sam 5S. Porter, San Diego Hotel, San Diego, Calif. “How Far Does Your Accounting Department Take You?”—Ralph Hitz, Chairman of Accounting Committee, the New Yorker, New York. Report on Activities of American Hotel Accountants Association—K. A. Hopwood, Congress Hotel, Chicago. “Depreciation ond Obsolescence an Economic Factor in Hotels’—Eugene C. Eppley. Chairman Depreciation Committee, Eppley Hotels, Omaha, Neb. “The Relation of Financing to Ho- tel Operation’—Paul Simon, Horwath and Horwath, Chicago. “The Insurance Department of the American Hotel Association”—J. Lin- field Damon, Chairman of Insurance Committee, United Hotels, New York. “The Hotel Red Book’—Thomas D. Green, Chairman, Hotel Red Book Committee. TRADESMAN September 11, 1929 “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND. Mar. HOTEL BROWNING Grand Rapids Room & Bath $2 to $2.50. No Higher Three Squares from Station. Liberal Parking Space. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. GrorceE L. CRocKER, Manager. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon -i- Michigan ~ Columbia Hotel KALAMAZOO Good Place To Tie To CHARLES RENNER HOTELS Four Flags Hotel, Niles, Mich., in the picturesque St. Joseph Valley. Edgewater Club Hotel, St. Joseph, Mich., open from May to October. Both of these hotels are maintained on the high standard established by Mr. Renner. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. W. O. HOLDEN, Mgr. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms =i 400 Baths RATES $2.50 and up per day. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “‘An entire city block of Hospitality’ GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop WESTERN HOTEL BIG RAPIDS, MICH. Conducted on the European Plan. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well venti- lated. A good place to stop. Rates reasonable. WILL F. JENKINS, Manager NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing @ $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. Kuropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms TER J. HODGES, Pres. and Gen. Mgr. CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION aR acawanvannt September 11, 1929 MICHIGAN TRADESMAN 25 September 27. Legislation” — Laurence Mriday, “National Mills, Chairman Legislative tee, Washington, D. C. “Summation of Legal Matters, and Commit- Model Laws’’—Frank A. kK. Boland, Counsel for A. H. A. “New Developments in the Copy- righted Music Situation’—Charles H. Stevenson, Chairman, Copyright Music Committee. “The Growing Demand for Com- Chair- man Commissions Committee, the Palmer House, Chicago. “Education’—Frank ~-.___ Verbeck’s Slant on Michigan Hotels. Los Angeles, Sept. 6—Quite in keep- ing with the spirit of enterprise and good horse ‘sense displayed by the promoters of the new James Oliver Curwood Hotel, at Owosso, is the ap- poimtment of a manager for the new institution. He is none other than our old friend, Ray H. Reynolds, who for six years was imanager of Hotel Wildermuth in that city. In his new work he will ‘be ably assisted by an- other, also equally as capable—his good wife. During his administra- tion of the affairs of the Wildermuth. Mr. Reynolds demonstrated that “a home away from home” was really ap- preciated by the traveling fraternity. It didn’t mean ‘applesauce’ in any sense. It meant comfort and good food, with a minimum of ostentation. Now he is going to have a spick span new hotel, with every known modern convenience, and one may rest assured he will render a good account of his stewardship. By his selection the bacik- ers of this enterprise may reasonably feel assured of immunity from head- aches which commonly attack investors in “community” hotel propositions. It will be a “wow” from the very start. If anything could entice me away from California at this time it would be the opportunity of attending the opening of the Curwood in October. The ‘Michigan Hotel Association holds its annual meeting this week Friday and Saturday at Hotel Ban- croft, Saginaw, as the guests of Henry M. Hollister, manager of the hotel and president of the State association. According to a tentative program pre- pared there will be a splendid business meeting and the entertainment fea- tures will be outstanding. Mrs. Tillie V. Brittain, manager of Hotel Montcalm, Detroit, and a popu- lar member of the Michigan Hotel As- sociation, as well as the Greeters, has been appointed regional promotional director for Michigan, a new position established by the last named organ- ization. Its duties will be to function along the lines indicated by its name; to advise and put into effect such pro- cedure as deemed advisable for ihe promotion of the best interests of the order. And this charming individual can just do that very thing to a nicety. The new hotel at Marquette will be known, very appropriately, as the Northland. Work of construction be- gan April 1 and it is now expected that it will be completed and opened January | next. It is six stories in height and with have 107 guest rooms, about half of which wll be provided with baths. There will be nine living apartments consisting of a combina- tion living and bed room with kitchen- ette and bath room, all located on the top floor of the establishment. The Arthur L. Roberts Hotel Company will operate same. Mrs. Spencer Hill, who has con- ducted a summer resort hotel on AI- bany Island, near Sault Ste. Marie, for a number of years, died a short time ago. Mrs. Hill and her husband, ‘Cap- tain Hill, were well known in the ho- tel fraternity of Michigan. It pleases me greatly to know. that W. C. Keeley, who formerly managed Hotel Morton, Grand Rapids, and other hotels of note throughout the Middle West, has associated himself with S. W. Straus & Company, the well-known financial house, and will henceforth have much to say in the managerial affairs of hotels operated by them. He is particularly well cast for the part, having a knowledge cf hotel operation backed by many years of experience. Frank S. Verbeck. —_—_—__»- 2. —____- Items From the Cloverland of Mich’- gan. Sault Ste. Marie, Sept. 10—The hay fever tourists are still coming in large nunibers. This is their headquarters. Last year the Ca-Choo Club was or- ganized here, with members. from many different states, who, after trav- eling to various places seeking relief, found that the thriving city of the locks and rapids teeming with pure fresh air and gentle breezes, whose citizens are inoculated with a spirit of hospitality to the stranger within her gates, had added to her prestige by becoming the “hay fever capital.” The KK. of P. have thrown open their hall for the meetings. Music and talks are enjoved. Everybody meets. every- body. The election of officers result- ed as follows: President, Clayton Baldwin, Hammond, Ind.; Vice-Presi- dent, Miss Henrietta Smith, Colum- bus, Ohio; Secretary. L. E. Harris. Soo; Treasurer, S. F. Brownlee, Soo. The President appointed committee on by-laws, also an amusement com- mittee, both of which functioned per- fectly and the Ca-Choo Club of Amer- ica is in full swing, with annual dues of $1. They are making great prepara- tions for the meeting next year. The opening convention of the Mich- igan Bankers Association, group one, was held in the high school auditorium Saturday. A: W. Clarke, cashier cf the Central Savings Bank here, was elected chairman and H. J. Veser, of the First National Bank of Iron River, was named Secretary-Treasurer. After the close of the meeting the members were taken for a trip down the Soo river on the coast guard cutters. An elaborate banquet was enjoyed at the Country Club, Fred ‘Case, of the First National Bank here, being the toast- master and F. T. McDonald, one of our local attorneys, giving the princi- pal address, on chain banking and con- centration of banking authority. The meeting ended with music and danc- ing and a good time was had by all. Death is not a calamity, but an ad- venture through which we all have to £0. Con Sullivan, who for the past two years has conducted the old Moher meat market and grocery, on Ridge street, has sold out his stock and fix- tures and discontinuel business. Mr. Sullivan has not been enjoying the best of health and is moving back to his former home at Mt. Pleasant, where he expects to remain. The State ferry boats at St. Ignace and Mackinaw City have not been ru'- ning on schedule for the past month, but make trips as fast as they can load and unload. During the first ten days of last month their business averaged 1.250 automobiles daily. The Central Savings Bank is mak- ing extensive improvements, remodel- ing, increasing the floor space, replac- ing the entire safe deposit system with the very latest equipment and addi- tional safety features. The safety de- posit boxes, 500 in number, are being planned with complete electric alarm wires lining them, so that any at- tempt at perforation of the walls will sound an alarm in the outside wails and at police headquarters. Access to the lower floor will be provided, where the contents of the boxes may be ex- amined, coupons clipned. etc. The banking force will be stationed on the mezzanine floor. When completed it will be one of the finest bank buildings in Cloverland. Phe Hancock Chamber of Com- merce is sponsoring improvements to the West Hancock swimming beach and tourist camp, the Michigan Tech., the American Lesion and the Han- cock Civic League co-operating with the Chamber. Menominee county merchants and farmers joined in a giant picnic Aug. 8 at the State park on the Green Bay shore. About 6.000 people attended. It lac = an annual affair hereafter. W. R. Cowan, of the Cowan & Hunt Co., a last week from a bu*- ness trip to New York. He was ac- companied home by his two sons, who will spend their vacation with their parents. The advice of the person who tells us what we want to hear always makes the strongest appeal. William G. Se lane Growers Dig Potatoes During Night. Goldendale, Wash., Sept. 6—Dig vour potatoes after nightfall is the ad- vice that has gone out to growers in this section. The hot weather this season is not conducive to the best results in sacking tubers for the mar- ket. While “sun-tan” is nopular so- cially this vear, the growers realize that it can be over-done very easily ‘a their product. flashlights are accompanving the owners to their helds, and the potatoes are being turned up by this illumination and by moonlight. Before the sun rises to attack the thermometer for another day the potatoes are sacked and stored away in cool cellars. Lhe Often we can profit from losses. ‘Tapert. Therefore, HOTEL CHIPPEWA HENRY M. NELSON, Manager European Plan MANISTEE, MICH. Up-to-date Hotel with all Modern Conveniences—Elevator, Ete. 150 Outside Rooms Dining Room Service Hlot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 “And It’s surprising how often the Beech-Nut label. —Pork and Beans. without its reserve supply. I'll take these, too” people say just that when they see Catsup— Pe -anut Butter—Mustard Dressing No self- respecting pantry shelf should be Keep these staples well displayed and they'll move themselves—fast Note: B Beech-Nut is on the air. Every Friday morning at 10(Eastern Standard Time) over 19 Stations of the Columbia Broadcasting System, Mrs. Ida Bailey Allen is telling leading hae makers about Beech-Nut Food Products. Ui rge your customers to tune in. Beech-Nut FOODS OF FINEST FLAVOR 26 MICHIGAN TRADESMAN September 11, 1929 DRUGS Michigan Board of Pharmacy. President—J. C. Dykema, Grand Rapids. Vice-Pres.—J. Edward Richardson, D3- troit. Director—Garfield M. dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. - President — Claude C. Jones, Battle Creek. Vice-President—John J. Walters, Sagi- naw. Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding, Yale. Not a Waiter, But a Salesman. A trade paper told the story of a waiter in Portland who was rude to a The latter complained and subsequently the erring man was sent to the proprietor for discipline. Benedict, San- customer. The simplest thing would have been to dismiss him instantly. But the pro- prietor felt it wou!d be better to change the man’s attitude and retain him than to dismiss him and break in a new man. So he talked to him about how every- body in the place was a salesman. “For instance,” he elaborated, “you can sell our service as truly as a sales- man on the road sells the goods manu- Your attitude, your courtesy, the care with which you factured by his house. fill orders, will all mean ‘repeat or- ders’.” The man’s face brightened and the sullenness had disappeared. ‘Why,” he confessed, “that’s what I’ve always wanted to be—a salesman! I didn't think I could ever be one!” He went back to his duties with his dislike for his job gone. There are drug clerks who feel there is no future in the drug store—they want bigger salaries—they take no responsibility for their work. Yet the clerk is the real and only salesman in business, for he sells di- rect to the consumer, for actual needs. He doesn’t have to hunt up “pros- He doesn’t have to carry heavy sample cases; his goods are displayed right there con- veniently. He won't have any door slammed in his face; the customer has come in with at least a dim notion of buying something. Also, if he reasoned logically, he would realize that in the end he pays his own salary. He governs the amount of his pay check by the effort he uses. The proprietor makes a profit only af- ter he reaches a certain volume of sales, so if the clerk wants a raise in salary he must sell more goods, de- velop a larger clientele of customers, bring in new ones and suggest ideas for window displays. Money walks out of drug stores every day because a clerk has failed to feel his responsibility as a salesman, has felt that all he had to do was to get the article the customer asked for, wrap it up, take the money and return the change. Many a druggist who will be ex- tremely careful as to credit risks, de- vote hours of thought to selection of his stock, and stay up nights writing and re-writing newspaper copy, when it comes to his clerks will hire them, pects;” they come to him. stick them behind the counter and take them for granted. Yet they are the factor that contributes most di- rectly to his sales and consequently to his profits. A good salesman was not necessarily born that way. He is much more like- ly to become competent by study, ap- plication, and observation of other’s methods. After all, successful selling is largely a matter of establishing pleasant contacts with others so that they grow to have confidence in one. But the salesman who is ambitious must not only learn certain things; he must adopt an attitude of mind. No salesman can be a success until he is thoroughly sold on his job and the goods he carries. That is the first ' principle of achievement. So the drug clerk must be sold on his job, on the opportunities around him every day, and on the merchan- dising territory in which the store is located. . Having gained that attitude, he must next be sold on the goods in the store. He must know them as thoroughly as a manufacturer’s representative would expect to know his stock. What should he know about his goods? Well, here are a few things that come to mind: He must know something about the raw material of which they are made, and their process of manufacture, and be ready with reasons why they sur- pass others. If there is something un- usual or distinctive in pattern or de- sign, that should be noted, for many like the “different thing.” He should know something of the reputation of the firm making the articles — what standing it has in the business world and what reputation for quality it has earned. Many times the clerk will know of some customer who _ has bought a similar article, and has rec- ommended it highly. Then if, beyond all these substantial hooks on which to hang sales arguments, he can tell the customer some interesting facts connected with the manufacture or history of the article—something that will add ‘atmosphere’ or romance to it, and thereby increase the buyer’s pride of possession—so much the bet- ter. Of course a busy clerk cannot get such a fund of information about every product he sells, but by reading the helps the manufacturers sent out, peruusing trade journals evenings, and keeping both eyes and ears wide open, he may pick up many interesting facts that will enable him to make extra sales. And by tactful suggestion he may persuade customers to buy more goods, of better quality, than they had intended to when they entered the store. Although “psychology” is a much over-rated factor in the business world, the average clerk could double his an- nual sales by giving a little thought to the main appeals through which people buy goods, and then study his own customer to see what type of per- son he is, and what appeal would prob- ably be strongest with him. For instance, you may appeal to one article or the container, where another customer through the beauty of the would care nothing for that, and: want to know only what it could do for him. His appeal would therefore be the comfort or convenience he would gain through owning the article. Price alone appeals to many people—if it is a “bargain” they'll take it, and care nothing for the fact that by spending a few cents more they could get much higher quality. This takes time, effort, study, con- centration and initiative; but it pays and the clerk who develops himsceif along such lines will find that cus- tomers will ask to have him wait on them. When that comes to pass, he has taken a long stride toward be- coming a real salesman instead of a mere order taker. ———_> + > World Is Plentifully Endowed With Iodine. Probably every one who has any interest at all in scientific matters, and who has not, knows that we must have our iodine or we cannot properly live. Of course, folks had their iodine long before they knew that they had it and long before they knew that they needed to have it. But lack of iodine caused harm regardless of whether we knew the cause of the harm. The thyroid gland, for instance, is extremely rich in iodine, and failure to take in the necessary quantity of iodine by way of our food and drink leads to injury. The greater incidence of certain forms of goiter in well de- fined geographical areas led to the discovery that these areas had water supplies deficient in iodine and it be- came common practice to add tiny but necessary amounts of iodine to public water supplies in these districts. It has also become fashionable to pro- duce table salt with small quantities of iodine in it. Iodine is undoubtedly an essential elements for life, but in this article, beyond mentioning the fact of its necessity for life, we shall devote ourselves to learning how iodine be- came so widely distributed in nature that living creatures apparently found it available everywhere, the plants in the soil and water which nourished them and the animals in the plants on which they fed and in the water which they drank. Iodine was discovered in 1811. Since then it has been found in plants and animals, in the air, in soil and in water, in fact everywhere, but always in tiny quantities. About 1900 it was discov- ered that even igneous rocks, the an- cient material produced when the earth cooled, contained tiny amounts of iodine. When the liquid and gaseous drop- let in the.solar system, which our plan- et undoubtedly was, untold hundreds of millions of years ago, cooled, the elements composing it were distributed in the earth according to their density and affinity for each other in the man- ner which has led finally to our pres- ent world, which is believed by one important school, at least, to be con- stituted essentially as follows: The core of kernel of the earth is metallic iron; outside of this is a zone of iron sulfide and other sulfides; beyond this is a layer of molten silicates, the crust of which has solidified and forms the solid earth on which we tread. Out- side of this lithosphere or rock layer we have the hydrosphere or water zone and the atmosphere or gaseous zone. Into which of these zones did iodine originally go and how did it get to the other zones? Prof. Gulbrand Lunde of the University of Oslo, Norway, has studied this problem rather min- utely. He found that most rocks con- tain twenty or thirty parts of iodine per hundred million; 100 tons of rock contain about on ounce of iodine. Gold is vasier to obtain and more valuable when you have it than iodine, but de- posits containing only an ounce of goid in 100 tons cannot possibly be worked commercially. Todine has also been found, but in even smaller quantities, in magnetic sulfides, a material quite similar to that believed to surround the iron core of the earth. Iodine is known to exist in the sea and to be present in the air. The question arises whether it also exists in the iron core of the earth. We cannot actually reach this central mass now and perhaps never shall, but it has been possible to prove that it does contain iodine by indirect bu‘ fairly convincing methods. In the first place it has been possible to prove that all iron and steel con- tains iodine in quantities of 20 to 70 per hundred million, sometimes a little less, sometimes rather more. Of course this iodine may come from the ores and coke and limestone which ar: melted together to give iron, but if iron in the blast furnace extracts iodine from the molten slag with which it is in contact, so also might the iron heart of the earth have extracted iodine from the sulfides above it which we are reasonably sure contain iodine. An added proof is that some iron meteori- ties were analyzed and found to con- tain approximately the same content of iodine as iron produced in man’s blast furnace. We may conclude that as the earth cooled and divided up into its various phases, iodine showed no remarkable affinity for any of the phases and hence appeared in all of them. The rocks as they disintegrated had their iodine in one form or another washed into the sea just as common salt has been dissolved from the rocks and washed into the sea. But iodine is being gradually removed from th: sea because certain marine plants and animals concentrate this iodine, die and build up sedimentary rocks containing iodine. This brings us to the effect of life on iodine, and of iodine on life. Since iodine is so thoroughly dis- tributed in nature it is no wonder that it became an essential of living matter. Plants capture their iodine from the soil and air, and marine and equatic plants from the waters in which they live. Plants are richer in iodine than animals, but all living creatures contain iodine. When plants and animals die their iodine returns to air and soil and water to start a new cycle. Albert P. Sacks. >.> A man with an untrained mind gets ugly when he bumps into something beyond his mental scope. * ; ! NASSAR SE: Sete tc A ARS — — wo “SS STN iti abt ARR September 11, 1929 Accessory To an Illegal Action. The writer's attention has been called to a very startling expo- sure which should be commented on and the participants of the practice properly warned. Can any one conceive of sup- posedly honorable and _intelli- gent retail grocers purchasing merchandise for resale from the chain store syndicates, not mere- ly an item now and then as a matter of convenience to com- plete an order, but, for instance, weekly sugar requirements week after week? In one of the instances, the re- tailer admitted buying his sugar requirements as low as_ thirty cents per hundred pounds below the New York basis, which is equivalent to 6914, cents per hun- dred below the f.o.b. Grand Rapids cost, after deducting the usual refiner’s 2 per cent. cash discount. It does not seem reasonable the chain store syndicates are making sacrifices to this extent in order to dispose of their mer- chandise for the sake of raising cash. I am more inclined to be- lieve the chain store manager is a party to the transaction. If so, he is nothing more or less than a thief and the retailer knowingly purchasing from a thief is noth- ing less than a fence and is sub- ject to being prosecuted as a party to the theft. Even if the chain store syndi- cates did permit their managers to dispose of merchandise in this fashion, and even if they do sell items occasionally cheaper than same can be procured from the jobber, how in the name of com- mon sense can retailers expect the MICHIGAN consuming public to patronize and respect the individual retail- er practicing such unethical and unbusinesslike methods, which are in themselves frank admis- sions of incompetency and inef- ficiency on the part of the retailer. The Retail Grocers and Meat Dealers Association of Michigan's Board of Directors will meet in Saginaw, Thursday afternoon, Sept. 12, in the offices of the Schust Co., for the transaction of business and for the purpose of determining the convention dates for 1930. Mr. Edward Schust*is assisting the Saginaw retailers in arrang- ing a meeting of the Saginaw re- tailers the same evening, which will be attended by the State of- ficers, and will endeavor to bring the Saginaw local up to standard, in order to be in a position to properly serve as the hosts to the Michigan retailers at the 1930 convention. The writer is leaving for Bay City Tuesday forenoon and is in- vited to attend a retail grocers’ dinner Tuesday evening, and will devote three days between Bay City and Saginaw, and is hopeful of having the largest State con- vention at Saginaw in 1930 which has ever been held. Herman Hanson, Sec’y. It is perfectly amazing how sud- denly a little gossip will divert atten- tion from an intellectual conversation. _—__ eee The amount of flattery some men give themselves would make a wooden Indian laugh. —_———_~> > __ A lot of people are broadminded un- til they come up against a practical problem. ys Sy SCHOOL SUPPLIES Our stock you will find one of the largest in Michigan. PENCILS, CHALKS, PENHOLDERS, CRAYONS, RULERS, PROTRACTORS, DICTIONARIES, PENCIL TABLETS, INK TABLETS, Compasses, Slates, Artists’ Brushes, Fountain Pens, Water Colors, Oil Paints in Tubes, Pencil Boxes, Scolars Companions, Pencil Sharp- ners, Composition Books, Note, Drawing, Complete lines of PENS, Leads, TRADESMAN WHOLESALE DRUG PRICE CURRENT 27 Prices quoted Acids Cotton Seed -.._ 1 35@1 Cubebs -__..-__. 5 00@5 Boric (Powd.).. 9 @ 20 jy, ™ Boric (Xtal) -. 9 @ 20 ee oe ‘oe Gobo 38 @ 4 ucalyptus -... 1 25q@1 Cutric 52 @ 66 Le 2 Seana Sore uniper Berries_ a” ee aa co 2 Juniper Wood _ 1 50@1 Oxalic _______--. 16 @ 25 lard, extra ____ 1 55@1 Sulphuric ______ 3%@ 8 i. No. ] ..._ 1 46@1 Pastanie 52 @ 60 4avender Flow __ 6 00@6 Lavender Gar’n_ 1 25@1 Eemon 6 00@6 Ammonia Linseed, raw, bbl. @1 Water, 26 deg.__ 07 Water, 18 deg._. 06 @ @ Pincssd paw Wc 4 Water, 14 deg... 5%@ 13 Mustard, ‘anil os. Carbonate _____ 20 @ 25 Neatsfoot -__. 1 25@1 Chloride (Gran.) 09 @ 30 Olive, pure ____ 4 00@5 Olive, Malaga, Balsams yellow -_------ 3 00@3 Copaiba _______ 1 00@1 25 Olive, Malaga, Fir (Canada) -_ 2 75@3 00 green -_______ = &@s Fir (Oregon) __ 65@1 00 Orange, Sweet 9 00@9 2 Peng 2: 3 00@3 25 Origanum, pure_ @2 Don 2 00@2 25 Origanum, com’! 1 00@1 Pennyroyal __-. 3 00@3 Barks Peppermint -... 5 50@5 Cassia (ordinary)_ 25@ 30 Cassia (Sa Sassafras ( 18 Linseed, boiled, bbl @1 15 Linseed, bld less 1 14@1 Rose, pure __ 13 50@14 Rosemary Flows 1 25@1 Sandelwood, E. os 10 50@10 igon) __ 50@ 60 pw. 60c) @ 50 Theme, Music Books, Spelling Blanks, Student Loose-Leaf Books and Fillers, Drawing Papers, Inks, Mucilage, Glues, White Paste, County School Records and Supplies, Etc., Etc. 115} PATROL:Ne2 Hazeltine & Perkins Drug Co. Grand Rapids Michigan Manistee Soa ; : See Cut (powd.) Sassafras, true 1 75@2 e 20@ 30 2 Sassafras, arti’l 75@1 Spearmint ______ 0@7 Berries Sperm 1 50@1 Gubeh @ oo fany 7 00@7 Mish 22S J) Gf 35 Tar USP 65@ Juniper _.... 11@ 20 Turpentine, bbl. __ @ Prickly Ash oe @ Turpentine, less__ 70@ Wintergreen, lent 6 00@6 Extracts Wintergreen, sweet Licorice ae ee 60 65 biveh Co 3 00@3 Licorice, powd. _. 60@ 70 Wisterereen, ie 75@1 orm Seed 254 5 Flowers Wormwood, oz. @2 qt ae a 1 50@1 60 amomile ed.) @ 650 i Chamomile Rom. @ 75 Potassium Bicarbonate ___ 35@ Gume eee — 15@ Acacia, Ist 50@ 55 Sica ae oo acacia, 2nd ___. 45@ 50 Chlorate, gran‘d_ 330 Acacia, Sorts ___ 385@ 40 Chlorate. wa : . Acacia, Powdered 35W 40 or Xtal ee 16@ Aloes (Barb Pow) 25W 35 Gvanida 30@ Aloes (Cape Pow) 25@ 35 ladide =| 4 scape meee (ade, Pow.) Thus 86 Gorm aucaanie sone Asafoetida ______ Se @ fi (ac ee Baw 90 @1 00 Prussiate, yellow 35@ Camphor es 87i@ 95 ce — ao Guaiae @ to ae Gane: pow'd __ @ 70 ee @1 25 Kino, powdered @1 20 ian Myrth 2 G@iiG Alkanece 30@ Myrrh, powdered @1 25 Blood, powdered. 40@ Opium, howd. 19 65@19 92 Calamus _________ 35@ Opium, Bran. 19 65@19 92 Klecampane, pwd. 25@ SHGMAG 22. 65@ 80 Gentian, powd. _ 20@ Shellac SS 75@ 90 Ginger, African, Tragacanth, pow. @1 75 powdered _____ 30@ Tragacanth ____ 2 00@2 35 Ginger, Jamaica_ 60@ Turpentine ______ @ 30 Ginger, Jamaica, : powdered ____ 45@ . Goldenseal, pow. 7 50@8 Insecticides eee. powd. __ 4 60@5 : ‘ CQriceg oo. 35@ Blue Vitrioi, bo 9g Lleorice, “powd- 209 Blue Vitriol, less 09%@17 QrTis. powdered. 45@ Bordea. Mix Dry 12@ 26 Foke. powdered. 35@ Hellebore, White moneen, DOwe -- Gl powdered ____ lig = Tred vows = © Insect Powder__. 47%@ 60 Sarsaparilis. Hond. Lead Arsenate Po. 13%@30 _ STound -------- . Lime and Sulphur Sarsaparilla, Mexic. @ Brey os@ 22 Saquills -_________ 35@ Paris Green _._.. 24@ 42 Sauills, powdered 70@ Tumeric, powd.._. 20@ Valerian, powd.__ @1 Leaves Buehy 2 1 06 Buchu, powdered $1, Seeds Sage, Bulk ______ 25@ 30 Anise @ Sage, % loose _. @ Anise. powdered nise, powdered 35@ Sage, powdered_ @ 385 Bird, 1s 13@ Senna, Alex. __.. 50@ 15 Cares Se eanary 10@ nna, Tinn. pow. 30@ 35 Uva Urei 20@ 35 Caraway, Po. 30 25@ = a —_-—-. 4 50@3 oriander pow. .49 30@ Oils en a ne ened oo 35 Almonds, Bitter, Kiax 84%@ wee 7 50@7 76 Flax, ground. 8%@ Almonds, Bitter, Foenugreek, pwd. 15@ artificial __._. 3 00@3 25 Hemp __________ 8@ Almonds, Sweet, Lobelia, powd. __ = trae, 1 50@1 80 Mustard, yellow 17 Almonds, Sweet, Mustard, black... 20@ imitation ~__._ 1 00@1 25 Poppy —.-.______ 15@ Amber, crude -_ 1 00@1 25 Quince ________ 1 00@1 Amber, rectified 1 50@1 75 Sabadilla _____ 45@ Ae 1 25@1 50 Sunflower __._.. 12@ Bergamont -.__ 8 00@8 25 Worm, American 30@ Cajeput -_..____ 2 00@2 25 Worm, Levant _ 6 50@7 Casha oo. 3 00@3 25 Castor. ..._..___ 1 55@1 80 Cedar Leaf ____ 2 00@2 25 Tinctures Citronella ____.. 75@1 00 Cloves 2 4 00@4 25 Aconite -.-____ - @1 Cocoanut ______ 27%@ 35 Aloes -_----____ @1 Cod Liver ______ 1 50@2 00 Arnica __________ @1 ican 3 00@3 25 Acafoetida _._._ @2 50 56 50 are nominal, based on market the day of issue. Belladonna __._-. @1 44 Benzom @2 23 Benzoin Comp'd_ @2 4v BuChW oo @2 it Cantharides ____ @2 52 Capsicum __..... @2 28 Catechu ......._ @1 44 Cinchona ......_. @2 16 Colchicum @1 80 Cubebs ___ @2 76 Digitalis __. @2 04 Gentian @1 35 Guaige 2.0 @2 28 Guaiac, Ammon. @2 04 MiGme @1 25 [odine, Colorless. @1 50 rom, Elo _. @1 56 a 6... lL. @1 44 Myreh @2 52 Nux Vomica -... @1 80 Opiim: 22 @5 40 Opium, Camp. @1 44 Opium, Deodorz’d @5 40 Rhunarh _.......... @1 92 Paints Lead, red dry ~~. 183% @14% Lead, white dry 13%@14% Lead, white oil. 13%@14\% Ochre, yellow bbl. @ 2% Ochre, yellow less 3@ 6 Red Venet'n Am. 34%@ 7 Red Venet’n Eng. 4@ 8 Putty oo 5@ 8 Whiting, bbl ___ @ 4% Viittig 2 5%@10 L. H. P. Prep... 2 65@2 70 Rogers Prep. .. 2 55@2 70 Miscellaneous Acetanalid _____ 57@ 75 Alu 22. o@ 12 \lum. powd and ground _...... o9@ 15 Bismuth, Subni- Gate 2 25@2 52 Borax xtal or powdered __.. 05@ 13 Cantharides, po. 1 5U@z2 ov Calomey 2 7Z2@z 82 Capsicum, pow'd 6Z@ 75 Carmine - 3 00@9 OV Cassia Buds -... 48w 49 CAGES a 4u@ ot sualk Prepared. l4q@m 1b Cinuoreiorm LLL o3@Y Chioral Hydrate 1 zuwl 5u Cocame ._..__ 1Z 85@WMi3 bu Cocoa Butter __. 60@ 90 Corks, list, less 3U-lu to 40-10% Copperas ....._. Os@ lv Copperas, kowd. 4yw lv Corrosive Sublimn 2 25@2 3u Creain ‘Tartar __ 3aq@ 46 Cuttle bone ..___ 40@ 50 Hexving _ 6 ls Y@ Dovers Powder 4 00@4 50 Emery, All Nos. kimery, Powdered @ 15 Epsom Salts, bbls. @03% iupsum Salts, less 3%@ lv ergot, powdered __ Flake, White _. 15@ 20 Formaldehyde, lb. 134% @35 Gelatine 8uq@ 90 Glassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. @02% Glauber Salts less 04@ lu Glue, Brown -_.. 20@ 30 Glue, Brown Grd 16@ 22 Glue, White -.__ 274%@ 36 Glue, white grd. 25@ 35 slycering = 8@ 40 Hope 16@ Ya Ging 2.25 6 45@7 Ou lodoferm __..._. 8 00@8 30 szead Acetate _. 20@ 30 face @ 1 50 dace, powdered_ @1 60 Menthol -...... 8 00@9 00 Morphine -___ Nux Vomica _... Nux Vomica, pow. 15@ 26 Pepper, black, pow 57@ 70 Pepper, White, pw. 75@ 85 Pitch, Burgudry. 20@ 25 Quassia 12@ Quinine, 5 oz. cans @ 59 13 58@14 33 @ 30 Rochelle Salts 28@ 40 Sacharine ._... 60@ 275 Salt Peter _._... 1@ 22 Seidlitz Mixture 30@ 40 Soap, green ... 15@ 30 Soap mott cast — @ 25 Soap, white Castile, cane @15 00 Soap, white Castile less, per bar -- @1 60 Soda Ash —_-.... 3 10 Soda Bicarbonate 3% 10 Soda. Sal... 02%@ 08 Spirits Camphor @1 20 Sulphur, roll _... 3%@ _ 10 Sulphur, Subl. _. 44%@ 10 Tamarinds _.__.. 20@ 25 Tartar Emetic .. 70@ 76 Turpentine, Ven. 50@ 76 Vanilla Ex. pure 1 50@2 00 Vanilla Ex. pure 2 25@2 50 Zinc Sulphate _ 6@ UL MICHIGAN TRADESMAN September li, 1929 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues ADVANCED Evaporated Apricots Raisins Galvanized Pails Warren Salmon Cheese Barley DECLINED AMMONIA Quaker, 24-12 oz. case 2 50 Quaker, 12-32 oz. Bo Peep, 24, sm. Bo Peen 19 Ire 10 Ib. pails, per doz. 9 40 15 lb. pails, per doz. 12 60 25 lb. pails, per doz. 19 15 25 lb. pails, per doz. 19 15 APPLE BUTTER Quaker, 24-12 0z., doz. 2 25 Quaker, 12-38 oz., doz. 3 35 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 16 oz., dz 2 25 Royal, 10c, doz. ------ 95 Royal, 6 0z., doz. ---. 2 76 Royal. 12 oz., doz. __ 5 20 Royal, 6 ib. -- 31 20 Calumet, 4 oz., doz. 95 Calumet, 8 oz., doz. 1 85 Calumet, 16 oz., doz. 3 25 Calumet, 5 Ib., doz. 12 10 Calumet, 10 lb., doz. 18 60 Rumford, 10c, per doz. 95 Rumford. 8 oz., doz. 1 85 Rumford, 12 oz.. doz. 2 40 Rumford, 5 Ib.. doz. 12 50 K. C. Brand Per case 10c size, 4 doz. ------ 3 70 15c size, 4 doz. ---.-- 5 50 20c size, 4 doz. ~----- 7 20 25¢e size, 4 doz. ----.- 9 20 50c size, 2 doz. ------ 8 80 80c size, 1 doz. ---.-- 6 85 10 Ib. size, % doz. ---- 6 75 BLUING JENNINGS The Oriainal Condensed .4 dz. cs. 3 00 .3 dz. cs. 3 75 Am. Ball,36-1 0z., cart. 1 00 Quaker, 1% oz.. Non- freeze, dozen ----~-- 85 Boy Blue. 36s, per cs. 2 70 BEANS and PEAS 100 lb. bag Brown Swedish Beans ; = Pinto Beans Red Kidney Beans - White H’d P. Beans 11 tv Col. Lima Beans __-- 19 50 Black Eye Beans -. 16 00 Split Peas, Yellow -. 8 00 Split Peas, Green .. 9 . Scotch Peas --------- 7 50 BURNERS —s oo No. 1 and 2, White. Flame, and 2, doz. BOTTLE CAPS Dbl. Lacquor, 1 gross pkg., per gross ------ 15 BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 Corn Flakes, No. 124 Corn Flakes, No. 102 2 00 Kep, No. 224 _ 2 70 Pep, Noe, 202) oo 2 00 IXrumbles, No. 424 ___ 2 70 -Bran Flakes, No. 624 2 45 Bran Flakes, No. 602 1 50 Rice Ixrispies, 6 oz. __ 2 70 Rice Krisp‘es, 1 oz. __ 1 10 kkaffe Hag, 12 1-lb. ame 7 30 All Bran; 16 oz. ____ 22 All Bran, 10 oz. _... 2 70 All Bean, & oc. ._.. B OO Post Brands. Grape-Nuts, 24s -..___ Grape-Nuts, 100s -... Instant Postum, No. 8 Instant Postum, No. 10 Postum Cereal, No. 0 Post Toasties. 36s Post Toasties, 248 -_ Post’s Bran, 24s -..- Pills Bran, 128 -..--.- Roman Meal, 12-2 tb... Cream Wheat, 18 -... Cream Barley, 18 ~--. Ralston Food, 18 Maple Flakes, 24 --.. Rainbow Corn Fia., 36 silver Flake Oats, 18s Silver Flake Oats, 12s 90 lb. Jute Bulk Oats, bar 3 10 Ralston New Oata, 24 2 Ralston New Oata, 12 2 70 Shred. Wheat Bis., 36s 3 85 Shred. Wheat Bis., 72s 1 BO 09 09 om 69 69 68 HD RO BO NY mH OTE OO © on Triscuit, 248 ~..... eee Wheatena, 185 ..... Jie 0 BBOOMS Jewell, doz. .. 5 25 Standard Parlor, 23 lb. 8 25 Fancy Parlor, 23 lb... 9 26 fox. Fancy Parlor 25 lb. 9 75 Fey. Parlor 26 lb. 10 - 17 Moy Whisk, NG} 3.0 2 75 BRUSHES Scrub Solid Back, 8 in. .... 1 50 bold Back, 1 in, .... 1 75 Pointed Ends __._.__. a 25 BUTTER COLOR Dandenon 2 85 CANDLES Electric Light, 40 Ibs. oe 4 Plumber, 40 Ibs. _..__ Paraune, 68 ie Faratiine, i276 14% Wicking 40 Tudor, 6s. per box __ 30 CANNED FRUIT Apples, No. 10 -.....__ 5 4¢ Apple Sauce, No. 10 7 5 Apricots, No. 2% 3 40@3 90 Apricots, No. 10 8 50@11 50 Blackberries, No. 10 7 50 Blueberries, No. 10 __ 15 00 Cherries, No. 2 3 25 Cherries, R.A., No. 2% 4 30 Cherries, No. 10 ___ 13 00 Peaches, No. 10 Pie 7 20 Peaches, No. 2% Mich 2 20 Peaches, 24% Cal. ____ 3 10 Peaches, 10, ,Cal. ____ 10 40 Pineapple, 1 sli. ___. 1 60 Pineapple, 2 sli. __._ 2 65 P’appie, 2 br. sii _... 2 85 P’apple, 2 br. sli. ___. 2 40 P’apple, 2%, sli. -____ 3 20 Fappie; 2 era 65 Pineapple, Pears, No. Pears, No. 2% 5 Raspberries, No. 2 blk 3 25 Raspb’s. Red. No. 10 11 50 Raspb’s Black, 2 10 crushed 14 50 2 00 MNO; 20). td Rhubarb, No. 10 _____ 4 75 Strawberries, No. 2 __ 3 25 Strawb'’s “o, 10 -___ 13 00 CANNED FISH Clam Ch'der, 10% oz. Clam Chowder, No. 2_ Clams, Steamed. No. 1 Clams, Minced, No. % Finnan Haddie, 10 oz. Clam Bouillon, 7 oz._ Chicken Haddie, No. 1 Fish Flakes, small __ Cod Fish Cake, 10 oz. Cove Oysers, 5 oz. 1 NO CO OTOT bo DOR Rr fo te co bo to Doe o Lobster, No. 4, Star 2 90 Shrimp, 1, wet 2.) 00 Sard’s, 4 Oil, Key 10 Sard’s, 144 Oil, Key __ 5 75 Sardines, 4 Oil, kK’less 5 25 Salmon, Red Alaska_ 25 Salmon, Med. Alaska 2 35 Salmon, Pink Alaska 2 00 Sardines, Im. 4, ea. 10@22 Sardines, Im., %, ea. 25 Sardines, Cal. __ 1 35@2 25 Tuna, %, Curtis, doz. 4 00 Tuna, 4s, Curtis, doz. 2 20 Tuna, % Blue Fin __ 2 25 Tuna, ls, Curtis, doz. 7 00 CANNED MEAT Bacon, Med. Beechnut 2 70 Bacon, Lge. Beechnut 50 Beef, No. 1, Corned- 3 50 Beef, No. 1, Roast ___ 3 10 Beef, No. 2%, Qua., sli. 1 65 3% oz. Qua. sli, Beef, 5 oz., Am. Sliced Beef, No. 1, B’nut, sli. Beefsteak & Onions, s Chili Con Car., is —__ Deviled Ham, 4s -__- Deviled Ham, %s ___- Hamburg Steak & Onions, No.1 _.... 3 15 Potted Beef, 4 oz. 1 Potted Meat, \% Libby 52 Potted Meat, Libby 92 Potted Meat, % Qua. 90 Potted Ham, Gen. Vienna Saus., No. % 1 45 Vienna Sausage, Qua. 95 Veal Loaf, Medium __ 2 25 Beef, DOR COR DO DOR CO Oo Fon . Qo Baked Beans Campoels 1 15 Quaker, 18 02.) 1 05 Fremont, No. 2 ...._. 1 25 Snider, No.1) oo 110 Snider, No: 2 io 1 25 Van Camp, small... 90 Van Camp, med. j CANNED VEGETABLES Asparagus No. 1, Green tips —--- 3 75 No. 2%, Large Green 4 50 W. Beans, cut 2 1 65@2 25 W. Beans, 10 8 Green Beans, 28 1 65@2 25 Green Beans, 10s -- @8 00 L. Beans, 2 gr. 1 35@2 65 Lima Beans, 2s,Soaked 1 25 Red Kid, No. 2 1 25 Beets, No. 2, wh. 1 75@2 40 Beets, No. 2, cut 1 et - Corn, Ex. stan. - 2 Corn, No. 2, Fan. 1 80@2 35 Corn, No. 10 __ 8 00@10 75 Hominy, No. 3 1 Okra, No. 2, whole .. 2 15 Okra, No. 2, cut -... 1 75 Mushrooms, Hotels -. 32 Mushrooms, Choice, 8 oz. 35 Mushrooms, Sur Extra 50 Peas, No. 2. E. J 1 Peas, No. 2, Sif, June 1 85 Peas, No. 2, Ex E. J Peas, Ex. Fine, French 25 Pumpkin, No. 3 1 60@1 75 Pumpkin, No. 10 5 00@5 50 Pimentos, 4, each 12@14 Pimentoes, %, each _. 27 Sw’t Potatoes, No. 2% 1 75 Sauerkraut. No.3 1 45@1 75 Succotash, No. 2 1 65@2 50 Sucecotash, No. 2, glass 2 80 Spinach. No. i _...__ A 25 Spinach, No. 2_. 1 60@1 90 Spinach, No. 3__ 2 25@2 50 Spinach. No 10. 6 50@7 00 Tomatoes, No. 2 ~----- 1 60 Tomatoes, No. 3 ---. 2 25 Tomatoes, No. 10 -.-- 7 00 Bar Goods Mich. Sugar Ca., 24, 5c 75 Pal O Mine, 24, 5c 75 Malty Milkies, 24, 5¢ —_ 15 lemon Bolle _..__..... 75 2Yu iaiv, 24, 9c __... 75 Wo-mMul, 24 se . 75 CATSUP., Beech-Nut, small ---. 1 Lily of Valley, 14 oz... 2 25 Lily of Valley, % pint 1 65 Sniders, 8 oz. -------- 1 65 Sniders, 16 oz. ------ 2 35 Quaker, 8 oz, ~------- 1 30 Quaker, 10 oz. -.-.___ 1 45 Quaker, 14 oz. —_--... 1 90 Quaker, Gallon Glass 12 50 Quaker, Gallon Tin -. 8 50 CHILI SAUCE Snider, 16 oz. ~_-.--_~ 3 30 saiuer, & 07. -. 2 30 Lilly Valley,’ 8 oz. —- 2 25 Lilly Valley, 14 oz. _. 3 25 OYSTER COCKTAIL Sniders, 16 oz. ____..- 3 30 Sniders, 8 oz. __ 2 30 CHEESE Roquefort 0 45 Roquefort, sm. tins Camembert, sm. tins Kraft, small items 1 65 Kraft, American —__ 1 65 Chili, small tins __ 1 65 Pimento, small tins 1 65 2 9 Wisconsin Daisy —_-_ 27 Wisconsin Flat _____- 27 New York June --___ 34 Sap Sago 2.3. 42 TIO 34 CHEWING GUM Adams Black Jack --_-- 65 Adams Bloodberry ---- 65 Adams Dentyne --_---- 65 Adams Calif. Fruit —~_ 65 Adams Sen Sen ------ 65 Beeman’s Pepsin —___-- 65 Beechnut Wintergreen. Beechnut Peppermint__ Beechnut Spearmint —-_ Doublemint Peppermint, Wrigleys —- 65 Spearmint, Wrigleys —_ 65 ouiey erat 2... 65 Krigiey's P-K _.. 65 Zeng 65 WeAOOITY. | eee 65 Droste’s Dutch, 1 Ib.__ 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, %4 Ib. 2 35 Droste’s Dutch, 5 Ib. 60 Chaecolate Apples ____ 4 50 Pastelles, No. 1 ___. 12 60 Pastelles, % lb. ~----- 6 60 Pains De Cafe -_____- 3 00 Droste’s Bars, Delft Pastelles 1 lb. Rose Tin Bon Bons oe 18 00 7 oz. Rose Tin Bon 1 doz. 2 00 9 wo > o ons 138 oz. Creme De Cara- NIG os 13 20 i oz. Rosaces ___---- 10 80 4 lb. Rosaces ____--_- 7 80 Z lb. Pastelles : Tasos De Chats _. 4 80 CHOCOLATE Baker, Caracas, %s __-- 37 Baker, Caracas, 4s -_-. 35 CLOTHES LINE Hemp, 50 ft. ___ 2 00@2 25 Twisted Cotton, BO Tt) 3 50@4 00 Braided, 50 ft. _.__.... 2 25 Sash Cord _____- 3 50@4 00 COFFEE ROASTED Worden Grocer Co. 1 Ib. Package Mewose ooo 36 RADOTEY 202 26 Oudier 2220 42 Meno ..........., 40 or Bouse _...... 49 RenG oo ee Royal Cine ee 32 McLaughlin’s Kept-Fresh Brands Lighthouse, 1 lb. tins. 49 Nat. Gro. Co. Pathfinder, 1 Ib. tins_. 45 Table Talk, 1 lb. cart. 43 Square Deal, 1 lb. car. 39% Above brands are packed in both 30 and 50 lb. cases. Coffee Extracts M. Yo, per 200 12 Frank’s 50 pkgs. -- 4 25 Hummel’s 50 1 Ib. 10% CONDENSED MILK Leader, 4 doz. ------ 7 00 Eagle, 4 doz. -..----- 9 00 MILK COMPOUND Hebe, Tall, 4 doz. --. 4 50 Hebe. Baby, 8 doz. -_ 4 40 Carolene. Tall, 4 doz. 3 80 Carolene, Baby —_---- 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. —- Quaker, Baby, 8 doz. Quaker, Gallon, 14% doz. Carnation, Tall, 4 doz. Carnation, Baby, 8 dz. Oatman’s Dundee, Tall Oatman’s D’dee, Baby Every Day, Tall WE be pe ae te ee te np _ on Every Day, Baby ---- Pet, (ak ooo 36 Pet, Baby, 8 oz. ---. 4 25 Borden's Tall —-. 4 35 Borden’s Baby ------ 4 25 CIGARS G. J. Johnson’s Brand G. J. Johnson Cigar, ie 22 ee 75 00 Worden Grocer Co. Brands Airedale 220 cons 35 00 Havana Sweets ----- 35 00 Fiemeter Champion_. 37 50 Canadian Club __---- 35 00 Robe Bmmett __----- 75 00 Tom Moore Monarch 75 00 Webster Cadillac ~___ i 00 Webster Astor Foil. 75 00 Webster Knickbocker 95 00 Webster Albany Foil 95 00 Bering Apollos ___--_ 95 00 Bering Palmitas -_ 115 00 Bering Diplomatica 115 00 Bering Delioses ____ 120 00 Bering Favorita ____ 135 00 Bering Albas _..__ 150 Ov CONFECTIONERY Stick Candy Pails Standard ol 16 Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 18 Mixed Candy Bindergarten _.__....__ 17 teager =... LL. 18 Ole see 12 French Creams —.._____ 15 Paris Creams —.... 1. 16 rocers. 11 Fancy Chocolates 5 lb. boxes Bittersweets, Ass’ted 1 75 Choe. Marshm. Drop 1 60 Milk Chocolate A A 1 75 Nibble Sticks —-----_ 1 75 Chocolate Nut Rolls —~ 1 85 Magnolia Ghoc 2 1 25 Bon Ton Choc. =<. - i 50 Gum Drops Pails Anning) foe 16 Champion Gums --_---- 16 Challenge Gums --_-_--- 14 Suverior, Boxes —~__-_--- 28 Lozenges Pails A. A. Pep. Lozenges —__ 15 A. A. Pink Lozenges _- 15 A. A. Choc. Lozenges__ 15 Motto Hearts 0. 19 Malted Milk Lozenges __ 21 Hard Goods Lemon Drops O, F. Horehound dps.__ 18 Anise Squares —_.__.__ Peanut Squares _____-_ oe aie Horehound Tablets ___ 18 Cough Drops a Putnam Ss 2 1 35 mintth (Bros, 22 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 85 4 oz. pkg., 48s, case 3 40 Specialties Pineapple Fudge ------ 19 Ital‘'an Bon Bons ______ 17 Banquet Cream Mints. 25 Silver King M.Mallows 1 15 Handy Packages, 12-10c 80 COUPON BOOKS 50 Economic grade 3 50 100 Economic grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time. special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 1b, DOxes ee 43 DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated Choice ____ 24 Evaporated, Fancy —_-__ 29 Evaporated, Slabs ____ 20 Citron 10 Ib. box 2 40 Currants Packages, 14 oz. _____- 20 Greek, Bulk, ib. ...... 20 Dates Dromedary, 36s __-___ 6 75 Peaches Evap. Choice —-...... 16% Peel Lemon, American --_-.- 30 Orange, American -_..- 30 Raisins Seeded, bulk ~__--_-__- 10 Thompson’s s’dless blk 081% Thompson’s seedless, Gn 091% Seeded, 15 oz. ~-_----- 11 California Prunes 60@70, 25 lb. boxes..@12 50@80, 25 lb. boxes...@14 40@50, 25 |b. 30@40, 25 lb 20@30, 25 Ib. boxes__@16 boxes._@17 boxes__@20 18@24, 25 lb. boxes__.@24 Hominy Pearl, 100 lb. sacks -- 3 50 Macaroni Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 Bulk Goods Eibow, 20:1) cocoon 0% Egg Noodle, 10 Ibs. -- 14 Pearl Barley Chester 2. 75 0000 22 7 00 Barley Grits —__.... 5 00 Sage Mast: India. osc. 10 Tapioca Pearl. 100 lb. sacks -_ 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant —- 3 50 FLAVORING EXTRACTS JENNINGS’ PURE FLAVORING EXTRACT Vanilla and Lemon Same Price 1: of... 1 25 1% oz. -. 1 80 2% oz. .. 3 OU 3% oz. _. 4 20 2 0z. -. 2 50 4 oz. _. 4 80 8 oz. _. 9 00 16 oz. _. 15 00 8% oz. Amersealed At It 57 Years. Jiffy Punch 3 doz. Carton ________ 2 25 Assorted flavors. FLOUR Vv. C. Milling Co. Brancs Lily NV ites 2 8 30 Harvest Queen ______ 7 5) Yes Ma’am Graham, BU see 2 20 FRUIT CANS Mason F. O. B. Grand Rapids Halt) pint os 0 769 One PINE ene 15 One guart 2) 9 10 Halt gation 22 0 12 15 Ideal Glass Top Hatt wire 00 One Pint oe i es 9 30 One quart Half gallon September 11, 1929 MICHIG ere AN TRADESMAN ork oe 1SO-VIS MOTOR OILS Minute — = = In Iron Barrels Bologn Suasages SALT 29 Plymouth, Wits 4 03 sent 77.1. Live ih eens eta : solonis ele Spi irmouith, Light 7. - Colonial, 24. 2 . hie ae 1 ul, 24, 2 Ib ac Whole S$ TEA 25 Heavy 8 CEL oer 21 }Colonial, 36-114 . 1 5 A\lspi J a. se Hes oa oe Le Por oe : Coloni: a Pa Silo 20 ct e beaks ee ss GS roe Sel B= iia hig) aie gneaer gs Seger = ge LLY, AND PRESERVES ca 9}! Med. No. 1, 100 li 285 Cassia, Se. pki Sra gare pean Imitation, 30 lb. pai ) elied (2.2. act _ No, 1, 100 ht : Cassia, 6 i 3. 1 » ¢ . pails 1 75 e Headcheese ---- 90 . Bammer S DK 90 assia, 5c pkg., doz. @4¢ N vi coe rel ih a al see aera 18 armer Spec., 70 I 9, Ginger, Africa + doz. O40 Tb. pe. Sifting i Pure Pres., 16 0z., oe 40 arine ; crashed ahi 50 Ib. 5 Ginger, Cochin. oe @ 23 1 ie HR ee : ; ean tock for ice Mace, Penang - ie 1 39 i Gucne wate JELLY GLASSES Smoked Meats fo oe an i oth Mixed, No. 4 lee wl 7 ° de S of a ce Oc c aes " ~ : ‘ 8 02., per doz... 36 OT fron Barrels pone Cer. 14-16 lb. @29 Bloek, 50 1b : ie eae 40 vitae - oa 1 oe cS Ce es. fi . @29 fe ae aaa Ox oo es on : viet ecw , ams Cert. ae mee salt, 280 Ib. bbl. 4 10 Nutmegs, 105-110 __ a9 Pel dium EOMARGARINE Medium -—----_- ai Boe aac af ah tee nae 410 Pepper, Black __.... @46 oe oe oo ee . = S 2d bee 50. 3 ib. a ae : | ugge Bra Special heavy — Ra ? sr pati ee 28 DI “bags, Table 2 oe Carload Distributo nds ioxtra honey ae ee ek California Hams __ Ge 28 bl. bags. Tab a i [a ecb pie lake ; fongot, ch nm : : ¢ oa - tee 12 : k fedium 9° ee Polarine ‘““F” >: icnic Boiled ce i% Old Hickory, Smoked e Allspice, Jamaica @35 ngou, Choice -__- 354 3 : l'ranmission Oil - PS 20 @25 Gti 2 «4 5 Cloves, Zanzibar ____ @4e Congony Faney —_-- ! 204s ae 4 oz. cans, doz. 1 50 pea Hams _--... @45 ; co Canton ______ @28 NO ae inol, 8 o&. cans, doz. 230 B inced Hams __ @2 inger, Corkin -- @35 “— Parowax, 100 lb. { Bacon 4/6 Cert. __ 24 @21 Mustard 20 0 32 ee : Parowax, 40, 1 Ib. _- 8.3 -- @34 Mace, Penang 1 39 a Parowax, 20, 1 Ib. __ 8.55 Pepper, Black ________ can a == 85 ae i ee oes oe a -epper, White _____ tee - oe on Fobesr. Cayenne ____ o eo 3. ply cone _ 40 Nucoa, 2 and 6 ibs 22. 20% a ae ee Pe , | pi) é cue Wilson & Co.’ Q ; ser sok eo Brands rene oo Liver 7 as Powder, 15c 1 35 Wine. 8 : os an Geleee Gai 3 20 Wine, 80 grain__ 25 ma 7 oe i cal ees be EARS Wise 3 Baio oe a Recetas ean em meee Gat : | : : Eckl Rell ie : < Reeerrruiny 10 Garlic aah ae a4 29 a 8 or gross © a8 Ponelty, 3% OZ. -136 No. 1. ber ae RICE Pie Ea a Oe ee ee te Swan ae ancy Blue Rose F tae one = 450 No. S per one a 50 : MATCHES ; ancy Blu a 05% Marjora : a a he Pes ; iis, p jez. 90 Se 144 box ___ 5 an a 12 pt. cans 3 00 ad 07 Savors, 1 os ae ve Rochester, No Ton ue oe ory box__ 5 00 emdac, 12 qt. cans 5 00 Per case, 24, 2 Ibs 2 40 ma Lon o Mh Rochester, No. a —, ae : abel, 144 bx 4 Five case 4 oe . 2 Moamerie O14 66 90 Rayo, per ¢ Cc eS sien x , an ‘ ase lots 8 a6 ; ae Of. : 90 yo, per doz. ple . 144 box 5 00 Todized, 24, 2 2 4 2 : Ohio Bine Tin. 7 a . a --120-1e PICKLES a oe *Blue Seal, 144 ___ : ‘ 7 i io om on pie cool iat s Medium Sour Dutch Te BORAX Buches 3askets *Federal. 144 -.- 365 5 gallon, 400 count 4 75 a Rusk Co. Kj Corn shels, narrow band *1 Free with Ten. 4°75 475 ,. Brand. Twenty Mule T Kingsford, 40 Ibs. “ms Bo Po 175 en. Sweet Small 18 a per case 4 25 e Team Powdered, bags {50 pect ig narrow band, 7 8 rolls, per case ____ 4, 1 i aioe Se 48. 1 lb. pkes. 3 6 vood handles 13 e oo ae a i rolls, per case SB 2 25 Ba - Lent ees : 25 Cream. £34 » pkgs. 4 a oe drop handle... ’ = ieee ee a ee 975 18 ae per Cees 1 Oe (98 4 0%. packages |e 00 wee at - 00 a pe i aici 95 8, per case Sonne : a Al NUTS—Whole Dill Pickles 36 cartons, per case __ ; a Ss Gloss Splint ae 15 30 a a 25 Ge 40 to lin, doz. __ 9 60 x Aree. 1 Th ‘ . e 7 Fanev Mixed ________ a UU O36 Tina) 2 te 2 265 SALERATUS Am. Family, 100 box 6 2 aree, ie. 3 Th. 1 62 Churns a Filberts, Sicily ______ be o re Poe pain 275 Arm and Hammer 2 76 Cree ig on a Sitves Gloss, 48. is aE m Parrel, ae Peanuts, Vir. Roasted 2 oz. Glass Thrown 2 40 2 oo ee ore 175 Silver Gloss, 48, soa arrel. 10 eal. e¢ A sees saat 22 z Glass ‘Rhrows Be Nantha, 100 box 5 BO Elastic, 64 pkes. Is —_ 11% 3 to 6 gal ean each . 2 55 Penne Sm ste i 3 Dil Pickles: ne gen ean lg eee 10 box 4 20 aiger, ‘ope SoA .. ber gal. 16 ee ee : gala 6 are a nite Na. 10s 3 75 iger. 50 lbs. 5 oe th a fais eo, Mammoth | er 45 Gal, 1200-20 o Granulated, 60 ocr es. 1 35 Jay ee. ene 7 85 er) 12 a aveoars 2 60 a nn : : a ft. rm4iivanize ¢ 85 eM ao i ne Ie Pe ag Haya 100 box ‘00 ey is Cob, 3 doz. in bx lu detagon, 120 _. 5 Blue Karo, N s eney Salted Peanuts b, 8 doz. in bx. 1 00@1 20 Puummo 100) bog 4 Sle Kero, Nowa, fd, 8 Ot i. ancy, o. 1 co patie ; 2art. 0X 57 glue Kar ; ie : ee 4 PLAYING CARDS : D FISH Grandpa Tar, 60 sm. 2 : Red Sec Fe cae at “0 Shelled Battle Axe Middles i : 20 Grandpa Tar. 50 lee 250 Red pa Re ie —. 305 5 h shies . Al Torped . per doz. 265 Txahlets, % 1 > e Quaker Hardwater a Red Pew = i Pp. monde: 228 70 Blue Rik per doz. .... 2 25 doz. _ 4 Ib. Pure Joy _ Cocoa. 72s pox t a ted Karo, No. 10 4 yl a oe Sis ihiva. Gar Gua 4 26 oo ee ne 1 40 Fa‘rbank Tar, 100 bs 4 00 i. _1 06 via ib ona 12 POTASH Wha ¢ s, Pure 2014 va Soan, 100. 10¢ 7 25 Imit. Maple Flavor “Tub 30 wither eo 3 eae a od Tits Williams ee Bar, 9s F0 — No. 1%, 2 dz, 3 50 Laree Gateaniacd Heese Joes 2 2 ams Mug. per doz . ang To 6°) doe 6 4 edi : . Walnuts Manchurian __55 HE ug, per doz. 48 range, No. 5, 1 doz. 4 99 a one To 118 Ouane a Small Galvanized 75 . — €7 . MINCE MEAT Beef ‘ Holland Herring LEANSERS : Maple and Cane Bar or guage : oe ao ete . Kanuck, per gal anner, Globe 5 50 Sener ch, 4 doz. -. 6 47 Top Steers & Hef Mixed. half bnie >= : 10 Kanuck, 5 gal. can _. ; 50 an tye "single 26 25 oe ee oo i oe eee Stis & tr on Mixed, bhhis ah ee : = |G 50 Double —_ sane 6 00 a 7 abe : : ess g 5 oe Com. Steers & Heit. 16@20 Mi'kers. Kees _- 1 20 pe an 8 Milkers. Be eee Michigan, zz 7 Pr aoa 4 2 inn Hoge ee a half bbls. 9 75 Welchs, Pag oy 2 75 a we ' oz. Tar. Plain, doz. 1 35 ne ra: bhis. 2 18 50 ) a i 26 Wiese B 1 2 ‘ ; ze eh to 1 ie Miers. bls, 18 50 13 in. Butte owls s as Plain, doz. 2 25 Medium 8 lb. pails __ Lae ge omy ne 88 1 Gal Jars, Plain, doz. 6 00 Cut Luneh _____ 1 50 a ee : cat tase Plain. doz, & 00 a a a a 1 50 Pints. 2. doz. ae 19 in. Butter Saran 18 00 Gat oe re Mat . 10 lb. boxes __ 16 Quarts, 1 doz. 6 75 WRAPPIN 25 00 o z. Jar. Stuff., doz. 1 35 ood oe . en do is hae ea ae sine ta Hi s,1doz._1175 Fibre, Manila, w 91% oz. Tar, St ff doz. 235 Medium ___-----__.___ = a ee mB oe S16 on. Tar oe ee ee 24 Lake Herring Katt sae s, es ee 20 146 Bbl., 100 lbs 6 a Geir, ie, Kraft “a : > s. «6 56 SiS ees ; 50 Lea & Perrin, large_. 6 00 Kraft Stripe -----—__-. 09% Lea & Perrin, small-_ 3 36 one CAKE at i Pepper Se 169 Magic, 3 doz. - 27 13. Tubs, 60 Count, fy val Ming 0. 349 Sunlight, 3 doz "2 79 it Pails, 10. Fa fy. fat 5 75 Senanes, % os. - aay Sunlight, 1% doz. — 1 35 ails, >. Far Ae 80 cz ene © Sho You. 9 of, dos. eo 3 do 270 Pork ancy fat i 75 80 can cases, $4.80 per case a oe os 72 Ye nat re pe , a 8 70 [goes 75 oam, 1 lo 35 Light hogs angie Caner . Cpa IN nen 4 ee 33 Meat Ue aomeeies 16 White Fish Bon Ami - ie toale Caner. 2 on a pos Seca ee ere Hoar . ok > Am1l Pd., 18s, box 19 lé per d 9 Heav hogs ee a Med. Fancy, 100 Ib. 13 00 bal Ami Cake, 18s . y , oo : a ee ss ee aan] fouldcie 2 i ar te Sear nine a 19 SHOE BLACKENIN arerane. 100, 5e - isco ES tie bones (0 cea EN 2 in 1, Paste, doz . Snia pnt ch a r ecaianes oH ine’ ope 749 Pe é Aa 35 : me Pe | | rimmings _........___ 14 ace Ape meas dz. i as Gold Dust, 12 Large : . < ms ri-Foot. doz. ee Golden Rod, 24 ___... ‘ LIAN TT ial, PROVISIONS Bixbys, Dozz 200 [iq France Laun., 4 az. 3 6 NSP 9 Bel Car-Mo Brand Cl Barreled Pork Sh‘nola, ath ee 7 a4 Ola Baten Gen i. Ina PASHE rxiDx x : : cee are Clear “pit © ge Anes 00 ar reer 90 Octagon ‘oe 1 F Se oe se to is it 2 doz. in case _-__ tt Cat Cleaste Mmqay © mse es :2 i. a in ease a Dry peng Rinso. 24s 5 2) Prod pamgeososgaasias 15°%h, alte a pry Salt Meats Rub No More, 1 aan PETROLE luis Bice” or OZ. a ck nee A 9 95 Saag ae gure - HINESE BROWN SAUCE From. eee Lard Black Silk Einuia, dz. d 5 eu No More, 20 Lg. 4 00 eee om Local Pride Br nd remote A eae ; wie en os Black a ae 49 Bac ern Cleanser, 48, I oe 12 8 rage: HeLa Brand Red Crow = . 6 >» tubs ____advane 2 Tnameline Past jan ae eet ae + oo 2 50¢ Fa iy Paceaee . eo OD Red rown Hthyl ag a 50) i date cape ots is Beamaine la i ; 3D a EF lush, L doz. 2 25 12 50c Family Package 4 50 4 4. eal. elase oo. 24 00 Jalsa? 20 Ib, oat ae Bs ie Liquid, per doz. 1 40 Son iine Ae 5 15 SALSA SAUCE NOODLES eae tb ae aaa 4 oa ium, per aa "435 Snowboy, 10 12 a7. _' 6 40 Local Pride Brand ae Pride Brand Perfection eee ne 5 Le ae _---advance 1 poo per doz. 1 25 Snowboy, 4 10 oz. 4 00 a — 1 cane 0 24 No. 1S Chinese | rerfection”Kerosine ~_ 13. ta ne arcane s e Enamel, dz. 2 Oi eeana 8) 2 warge _.2 65 74.No. 2 cans -__- UO 2 2s Gas Macht «Gasoline a compound ae anes 7 volcano No. 5, ane . e a 2 se “3 2 op «66 No. 10 cans ___ a a BEAN SPROUTS 25 ie . : \ 95 > Ss Oe ee en . at : on te DY oe No. 10, doz. 1 35 Wyandote, ”'48 oo 2 0 CHINESE SOY SAUCE Local Pride Brand ; per doz = 3.00 oe as 2 15 ia ea Ne peane Sn W yandot Deterg's, 945 2 75 fo ride Prand as 4 mae 9 245275 12'8 oz. Bottles ______ ci OMe 16 cae “a . cane 8 or 30 The High Cost of Slow-Pay Cus- tomers. (Continued from page 19) veving to customers of the impression that it is up to them to carry out their end of the bargain just as much as it is up to the merchant to carry out his end. (This rather than the old view- point that the customer is always right in everything, including that are the height of absurdity). credit ideas _ One aid that is starting to come in- to favor in impressing this viewpoint on customers is to have them sign agreements stating just what they un- derstand the credit arrangement with the merchant to be. The taking out a charge account agrees to customer meet purchases with a Jump = sum every thirty instalment purchaser days. The agrees to pay certain amounts at certain times. If any pay- ment on either type of account is even a day late, some merchants point out the tardiness to the customer. And the merchants are finding that customers respect them more for in- sisting that they live up to their end of the agreement. One prominent store is finding this true even in the case of charge customers who agree to pay their accounts in full every 30 days, yet offer part payment. The store immediately reminds that the customer agreed to pay all the amount due and asks for the remainder. And the store gets it, with rare exceptions. Some of the effective arguments that progressive merchants are starting to use to impress customers of the need of meeting obligations promptly are: granted for the purpose of giving you extra time If vou don’t pay promptly you violate your end of the Charge accounts are to pay for purchases. bargain, just as much as we would if we sold you defective merchandise. Prompt payments help us to reduce the cost of doing business, so they are to your advantage in the end as well as our own. Surely you want us to be fair to a‘! of our customers. And if we allow your account to drag on indefinitely we are not being fair to our cash cus- tomers, for we are extending you credit privileges which they do not have. Surely you have never stopped to think of the expense and effort re- quired in calling your attention re- peatedly to your account being over- due or you would realize that you are not being entirely fair with customers who pay promptly yet must share the cost of your delinquency. One serious handicap to this educa- tional campaigning is that there al- ways seems to be some merchant in the community who is leniency per- sonified in granting credits and exact- ing payments. He gives slow-pay cus- tomers a chance to use the argument “Why, requesting me to do any such a thing. Blank would never think of And if you insist on my doing it, I will take my trade to him.” In the end the merchant who re- fuses to be a doormat simply because Blank is one, generally comes. out ahead. For the money that he would tie up in granting absurd credit terms to customers who threatened to switch MICHIGAN TRADESMAN to Blank, he can turn over two or three times while Blank is waiting for the money from these customers. Incidentally this leads to one point which merchants are seeing more and more clearly: Often it is better not tc sell out-and-out slow-pay customers at all. So they are sidestepping the granting of credit to such customers. If competitors would only do like- wise (and there is an increasing tend- ency on the part of merchants in given communities to get together on this proposition), the out-and-out payers would be forced into mending their ways. Then the high cost of slow-pay customers would be well on slow- the road to elimination more or less automatically. Bernard G. Priestly. ——_~--..___ Late Business Changes in Ohio. Steubenville — The Fort Steuben Hardware & Supply Co. has been in- corporated at 136 S. 5th street by W. FF. Hutton and others. Heinlein is the succes- sor to Lash & Son in the hardware business. Springfield—The Springfield Hard- ware Co. is moving from 16 N. Lime- stone street to 36 E. Main street. Lima—Longmeier & Stippick Hard- ware Co., 317 N. Main street, has taken over the adjoining store at 319 N. Main street. Willoughby—The I. & J. Hardware Co. has succeeded E. M. Crowther. East Akron—The Brooklands Ga- rage & Hardware Co. has added a full line of hardware. Ashtabula—Joe Mercurio has added a meat department to his grocery at 16 Center street. Cleveland—Mrs. Edythe Kaplan will move her delicatessen to 11202 Super- ior avenue. Cleveland—The Quality meat mar- ket will be opened at 13405 Euclid avenue. Lakewood—Fred W. Palmer will move his Palmer meat market to 18510 Detroit avenue. Toledo—Mrs. Jos. Tyzko has sold Tiro—L. F. his grocery and meat market at 1461 Buckingham street to Charles S. Sob- lowski. Toledo—Nathan Greenburg has pur- chased the grocery and meat market at 1867 Oakwood avenue from J. Steele. Cincinnati — A co-operative stock- yards is to be established in Cincin- nati. The capital of $750,000 has been over-subscribed, the subscriptions to- taling $1,025,000, it was announced re- cently by L. Maurice Brown, of Long, West & Co., livestock commission mer- chants. Among those interested in the project are Armin Sanders, president -"acking Co.- ©. C. Hunnefeld, president of the Talbert & McDonald Co., commission men, and H. H. and N. Ray Meyer, of the H. H. Meyer Packing Co. 3ellaire—S. H. in the grocery and meat business at of the A. Sanders Tschappat, who is Shadyside, will open a branch market at 36th street and Central avenue. Cleveland—F. W. Palmer will move his meat market to larger quarters at 18510 Detroit avenue. Dayton—Ben Shapiro has opened a sanitary meat market at 1108 West Third -street. Monroeville—The Bores meat mar- ket has been opened here. Monroeville—A modern meat mar- ket will be opened by Carl Stotz in the Walter block. Montpelier — Burroughs Brothers have sold their Star grocery and meat market to Mrs. Frank McLaughlin and Mrs. Paul Barkman. Swanton—Some improvements. will be made to the grocery and meat market of Judson & Viers. Toledo—J. C. McKay is the pro- prietor of the grocery and meat mar- ket at 1436 Noble street which was formerly owned by Jos. C. Seibert. _—_ ess. _ Late Mercantile Changes in Indiana. Friendship—Sam Ellerman will add some new equipment to his meat mar- ket here. Hammond—The Dave Lovgren fool shoppe at 41 Douglas street, has been incorporated. Hillsboro—Carl Leighty has opened a meat market here. Jamestown—Mark Woodwarth has sold his meat market to Oscar Jones. La Porte—The grocery and meat market of Walter H. Zirzow at 101 Carter street was damaged by fire with a loss of $9,000. Newburgh—Otto A. Brizins has sold his meat market to Lee Knight. St. Paul—James Taylor has pur- chased the Sanitary Meat Market from Wolfe & Evans. Shelbyville chased the grocery and meat market of C. A. Gartner at 103 North Harri- son. street. Cleon McCabe has pur- Goodland—Earl Simmons, formerly meat cutter in the city meat market of Kentland, has purchased Buck's market here. His place in the Kent- land market is being taken by John Talley. Washington—Gordon Brothers here have announced that the Gordon shoe store will be closed out and workmen will alter the building to provide for another line of business. Bloomfield — Oscar Bredeweg has purchased the grocery-market of John W. Keys. Connersville—H. J. Border will add some new equipment to his grocery and meat market at 1600 Western avenue. Plymouth — The Plymouth Farm Supply Co. is now operating in this city. Knox—Earl Zechiel has succeeded Wm. De Mont in the hardware busi- ness. Kokomo—The Co., hardware, 101 W. Sycamore street, has recently been reorganized, follow- ing the death of Geo. W. Landon. Indianapolis—Carter’s Hardware & Variety store, at 3406 FE. 10 street, plans to expand into a new building, being constructed adjacent to present store. y\rmstrong-Landon bo ee Washing Machine Sells Soap Flakes. After watching a representative of a factory conduct a demonstration of a washing machin: in a_ hardware store, a grocer decided that he, too, would put on a demonstration. He September 11, 1929 borrowed a machine from a neighbor- ing dealer. In the middle of the floor he set the machine and on a table alongside of it he put a brand of pack- age soap flakes he was featuring. The demonstration did the rest. Women looked and saw what the machine was doing to soiled garments. The demonstrator explained the meri‘s of the soap flakes that were being used. Some of the women had not heard of the brand before. When they saw it in action they made purchases. —_2+—.___ School Lunch Kits in Demand. School lunch kits equipped with thermos bottles have enjoyed a larg: increase in sales during the present season and re-orders on such items have been reaching the local unexpected sales offices here in numbers during the last week. One manufac- turer, who has brought the kits out in colors, equipped them with a handy pencil and provided a_ special place for initials, has found a good re- sponse to the idea. The greatest vol- ume of sales is being done on sets which retail at from $2.25 to $2.50 complete. Although sales have been uniformly good, those in the Middle West have been best. ——_2+<-____ Earrings May Come Back. Indications are beginning to appea’ in the jewelry trade of a revival in th- call for earrings of the better grade; this Fail. These will make use cf jade and precious stones, both in combination and other- various colored wise. The heaviest demand at th, moment is for wide bracelets set with These average about Necklaces mak- large stones. 1% inches in width. ing use of large stones also are in favor in the higher-grade lines. Most used of the stones for expensive pieces in general are rubies, emeralds an! sapphires in the order named. The call for rubies larger than ten carats appears to be especially strong. ———_>~+ + ___ Government Report on Trade Practice. The Federal Trade Commission ex- pects to issue its pamphlet on trade practice conferences within a few days. It will be a comprehensive compilation, giving a history of the work, its scope, purpose, etc., and will appeal to ali lines of business and industry. It prom- ises to prove a striking example cf what business and industry have ac- complished through self-regulation and reflect a remarkable transformation during the past decade in eliminatinys unfair business practices which had been indulged in by a small minority, but whose elimination was necessary for the protection of the majority. ee Many Causes For Loss of Customers. A survey of 200 consumers by a nationally known manufacturing and distributing disclosed that most had ceased to trade with cer- tain retailers because of the indiffer- ence of sales people and unnecessary delays in being waited upon. Other reasons given, in the order of fre- quency, were attempts at substitution, errors in bilis, slow deliveries, over- insistence by clerks, tactless policies, general poor management, ignorance of goods and refusal to exchange. company st ti aaa genet i Nas - Sa sch ORGS tee CTE sa ata ad obit: ernie ce aaNNdaeion ies September 11, 1929 MICHIGAN TRADESMAN 31 Rather Narrow Margin For Whole- saling. (Continued from page 20) For. I have known clerks in other banks who have had to compare my signature with my card even after they have cashed many of my checks. One old hotel clerk has cashed my checks intermittently for a year, yet has to go through the process of taking out the card and making close comparison, even as he did the first time. As a fact, the incident shows why the first young man is a teller in one of the famous banks in the world. Banking is just like the gro- cery business in that the exceptional msot man goes to the top—and stays there —regardless of any special ‘“‘condi- tions” which most of us are willing to blame for our Also, whether a bank clerk or a_ grocery clerk, the ability to pay attention, to concentrate even for a short time on the matter in hand, is the main key- note of accuracy of memory or per- own failures. formance. The March circular of Jimmy Mc- Lellan, “A Grocer,” Longmont, Colo., carries his usual good cheer and good First paragraph of this month- ly message to his customers runs: sense. energetic work must ‘carry on’—less “Active and have food rations to strenuous labor demands other kinds of food supplies. Our variety of good things to eat makes it easy to select the food supplies best adapted to your particular needs. “The meal is decidedly an ideal cereal for breakfast—takes time to cook, but when served you get all the food value that nature has placed in this cereal. 344 lbs., 25c. “The who keeps aloof old-fashioned steel cut oat- more citizen is the of all activity and boosts for local interests and whose contribution to put it over big is lack- ing. Yet we need him in the commun- ity as a shining example of living up to his ideals.” That’s sound McLellan philosophy. Paul Findlay. mystery man 2-2. Proceedings of the Grand Rapids Bankruptcy Court. Grand Rap ds, Aug. 27. We have to- day received the schedules, reference and adjudication in the matter of Harry La- Bar, Bankrupt No. 8886. The matter has been referred to Charles B. Blair as ref- eree in bankruptcy. The bankrupt is a resident of Grand Rapids, and his occu- pation is that of a collector. The sched- ule shows assets of $800 of which $500 is claimed as exempt. with liabilities of $1,385.04. The court has written for funds fand upon receipt of same, the first meeting of creditors will be called, note of which will be made herein. Aug. 27. We have to-day received the schedules, reference and ‘adjudication in the matter of Raymond Draper, Bank- rupt No. 3887. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Kalamazoo, and his occupation is that of a laborer. The schedule shows assets of $550 of which $275 is claimed as exempt, with liabilities of $987. The court has written for funds and Upss. rece pt of same, the first meeting of ecreditorsf will be called, note of which will be made herein. : Aug. 29. We have to-day received the schedules, reference and adjudication in the matter of Miller Markets, Incorpo- rated, Bankrupt No. 38889. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Muskegon, and their occupa- ton is that of conducting a meat mar- ket. The schedules show assets of $14,- 90764 with liabilities of $52,385.92. The first meeting will be called promptly, note of same will be made herein.. _ The list of creditors of said bankrupt is as follows: City of Muskegon Heights ______$891.57 William Siplienga, Muskegon _____ 14.06 Mrs. V. C. Burrell, Muskegon __ 6.00 Cudahy & Co., Cudahy,. Wis. ____ Arnold Bros., Chicaro — 2. | Anderson Packing Co., Mus. Hts. Bennett Pumps Corp., Musk. Hts. Chase & Panny, Muskegon Heights Cudahy & Co., Cudahy. Wis. Chronicle, Muskeson = Diamond Point Salt Co., Chicago__ Echo Publishing Co., Grand Rapids 25.60 R. Gumz Co., St. Louis, Mo. _____ 547.20 Graham Paper Co., St. Louis, Mo. 74.96 Press, Grand Rapds = 188.15 Henry Hazecamp. Muskegon ______ 76.00 Hume Grocery Co, Muskegon ___1.209.88 Bred one, Hart oo 115.00 Kimball Fuel & Ice Co., Muskegon 114.88 Kent Storage Co., Grand Rapids _. 2.55 Michigan Bell Tel. Co., Muskegon 5.61 Moulton Grocer Co., Muskegon __ 12.7: C. W. Mills Paper Co., Grand R. 54.34 Miller & Hart, Chicago ____._____ 129 77 National System, St. Louis, Mo.__ : Plankington Pack. Co., Milwaukee 566.96 F. D. Smith & Co., Muskegon ____ 216.10 H. H. Smith, Muskegon Cel 9.25 Swift & Co., Chicago ou 1S GOL bo Schust & Co, Saginaw aes eg G. J. Tromp Fisheries Co., Muskegon 31.55 Val Blatz Brewing Co., Muskegon 6.50 West Michigan Sign Co., Muskegon 138.00 Wolflis: Muskegon (000 7 16.65 Western Packing Co., Chicago __ 47.68 Muskegon Candy Corp., Muskegon 11.00 Muskegon Glass Co., Muskegon__ 113.07 First State Savings Bank, Mus- Keron. Heights (200 1,300.00 Peoples State Bank, Muskegon __ 1,000.00 Thomas B. Bennett, Muskegon 23,090.12 Peter A. Miller, Muskegon ____ 14,783.07 In the matter of Harry H. Secore, Bankrupt No. 3875. The funds have been rece:ved and the first meeting of cred- itors has been called for Sept. 16. In the matter of Calvin E., Hull, Bank- rupt No. 38878. The funds have been re- ceived and the first meeting of creditors has been called for Sept. 16. In the matter of William Walker, Bankrupt No. 3883. The funds have been received and the first meeting of cred- itors has been called for Sept. 16. In the matter of Bert S. Thatcher, Bankrupt No. 3867. The funds have been received and the first meeting of cred- itors has been called for Sept. 16. In the matter of George C. Hennes, Bankrupt No. 3873. The funds have been received and the first meeting of cred- itors has been called for Sept. 16. In the matter of Harry A. Smallidge, Bankrupt No. 3870. The funds have been received and the first meeting of cred- itors has been called for Sept. 16. In the matter of Irwin Henry Miller, Bankrupt No. 3860. The funds have been received and the first meeting of cred- itors has been called for Sept. 16. In the matter of John A. Sonneveldt and Phillip J. Veen, individually and as copartners under the name of Sonne- veldt Baking Co., Bankrupt No. 3885. The funds have been received and the first meeting of creditors has been called for Sept. 17. In the matter of James Oldfield, Bank- rupt No. 3882. The funds have been re- ceived and the first meeting of creditors has been called for Sent. 17. In the matter of Harry LaBar, Bank- rupt No. 3886. The funds have been re- ceived and the first meeting of creditors has been called for Sept. 17. In the matter of Elbert F. Mulligan, Bankrupt No. 3866. The first meeting has been called for Sept. 17. In the matter of Emmett J. Martin- dale, Bankrupt No. 3879. The funds have been received and the first meeting of creditors has been called tor Sept. 7. In the matter of Edward Surdick, Bankrupt No. 3867. The fnuds have been received and the first meeting of cred- itors has been called for Sept. 17. In the matter of Herman Rupmaster, Bankrupt No. 3519, the trustee has filed his final report and account and a final meeting of creditors has been held. The trustee was presen in person. The bank- rupt Was represented by attorney Irving H. Smith. Creditors were represented by Samuel Himelste_n, attorney. Claims were proved and allowed. The trustee’s final report and account was approved and allowed. An order was made for the bayment of expenses of administration, preferred and secured claims and a first and final dividend to creditors of 5.5 per cent. No objections were made to the discharge. The final meeting of creditors then adjourned without date, and the case will be closed and returned to the district court in due course. Aug. 30. We have to-day received the schedules, reference and adjudication in the matter of Bernice Taylor, individually and as Rustie Inn, Bankrupt No. 3890. The matter has been referred to Charles G. Blair as referee in bankruptey. The bankrupt is a resident of Kalamazoo, and her occupation is that of a nurse. The schedule shows assets of $168 of which $50 is claimed as exempt, with liabilities of $1,255.70. The court has written for funds and upon receipt of same the first meeting of creditors will be called, note of which w.ll be made herein. Sept. 3. We have to-day received the schedules, reference and adjudication in the matter of Walter Geurts, Bankrupt No. 3891. The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Leighton, and his occupation is that of a farmer. T he schedule shows assets of $535 of which $500 is claimed as ex- empt, with liabilities of $2,080.39. The court has written for funds and upon receipt of same, the first meeting of creditors will be made, note of which will be made herein. Sept. 3. We have to-day received the schedules, reference and adjudication in the matter of John Henry Hamming, Bankrupt No. 3892. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Kalamazoo, and h's occupation is that of a paper mill worker. The schedule shows assets of none with liabilities of $1,019.50. The court has written for funds and upon receipt of same, the first meet- ing will be called, ‘note of which will be made _ herein. Sept. 3. We have to-day received the schedules, reference and adjudicat'on in the matter of William H. Knox, doing business under the assumed name of Knox Shoe Co., Bankrupt No. 3893. The matter has been referred to Charles 2. Blair as referee in bankruptcy. The bankrupt is a resident of Allegan, and his occupation is that of a merchant. The schedule shows assets of $2,200 of which $500 is claimed as exempt, wth liabilities of $2,802.70. The first meeting will be called promptly, note of which will be made herein. The list of cred- itors of said bankrupt is as follows: Gity Of Alleran == $ iis KR. HE Lane Co., Toledo —__ _ 46.91 Hagerstown Shoe & Legging Co., Hagerstown ____ i 174.78 North Lebanon Shoe Co., North Hhebanon eae J. P. Smith Shoe Co., Chicago 7 Goodyear India Glove Rubber Co on Grand Hapids 109.00 Peerless Novelty Co., Grand Haven 11.26 Brandau: Co., Detroit «= 00 Thompson & Ehlers, Chicago _..—s_- 34 00 Samuel Gluck, Muskegon _______ Too Charles Meis Shoe Co., Cincinnati 1.350.00 7. H. Long, Jr., Ann Arbor ____ 290.00 Ideal Shoe Co.. Milwaukee ______ 181.50 W. J. Dancer, Stockbridge ___ . F650 Mutchler Coal Co., Allegan oe ona First State Bank of Allegan - 450.00 Sent. 3. We have to-day received the schedules, reference and adjudication in the matter of Harry R. Rodgers, Bank- rupt No. 3894. The matter has been re- ferred to Charles B. Blair as referee in bankruptey. The bankrun is a resident of Eaton Rapids, and his occupation is that of a salesman. The court has writ- ten for funds and upon receipt of same the first meet’ng of creditors will be called and note of same made herein. Sept. 4. On this day was held the first meeting of creditors in the matter of Geo. - po'nted. The first meeting then ad- journed without date, and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter «° Earl K. Fosdick.. Bankrupt No. 3824. The bankrupt was present in person and rep- resented by attorneys Corwin, Norcrocs & Cook. Creditors were represented bv G R Credit Men’s Association. Clai'ms were proved and allowed. The bankrupt was sworn and examined without a re- porter, No trustee was appointed. ™ first meeting then adjourned without date. and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Horace T. Dekkar, Bankrupt No. 3864. The bankrupt was present in person ard represented by attorneys Robinson & Parsons. The creditors were present in person and represented by attorney Arthur Van Duren and by G. R. Credit Men’s Association. Claims were proved and allowed. The bankrupt was sworn and examined before a reporter. Dick Japinga, of Holland, was elected trustee, Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich Phone Federal 1944. an and his bond placed at $500. The first meeting then adjourned without date. On this day also was held the first meeting of cred.tors in the matter of Albert Leroy Wiley, Bankrupt No. 3857. The bankrupt was present in person and represented by attorneys Galpin, Smed- ley & Dunn. One creditor was presenti ni person. One claim was proved and allowed. The bankrupt was sworn ia» examined without a_ reporter. Cc WwW. Moore, of Belmont, was appointed trus- tee. And his bond placed at $200. The first meeting then adjourned without date. In the matter of Frank W. Davis, trad- ing as Motor Inn Garage, Bankrupt No. 3037, the trustee has heretofore filed h’'s final report and account, and a final meeting of creditors was held July 15. The trustee only was _ present. The final report and account of the trustee was approved and allowed. Claims were proved and allowed. An order was mai for the payment of expenses of admin- istration and for the declaration and payment of a first and final dividend to creditors of 16 per cent. No objeetions were made to the discharge of the bank- rupt. The final meeting then adjourne without date, and the case will be close] and returned to the district court, in due course. 22-2 It may be scientific salesmanship, but we hate clerks who shows us $5 neckties after we have asked to see $1 bargains. —_+-._____ Our personality, not what we pos- sess, is our real self. Business Wants Department Advertisements inserted under this head for five cents a word the first Insertion and four cents a word fer each subse- quent continuous insertion. !f set in capital letters, double price. No charge fess than 50 cents. Small display adver- tisements in this department, $4 per Inch. Payment with order Is required, as amounts are too small to open accounts. For Sale Cheap—One 500-account Me- Caskey account system; one 250-account Champion account system; one Multi- graph Jr., with typesetter: one four- drawer Shaw-Walker steel filing cabinet. Fleming Shoe Co.. Evart, Mich. 150 FOR SALE—Two §five-family apart- ments, new all filled. Settling estate, one-half value, $28,000. Terms, photo, particulars, J. Van Ness, Big Rapids, Mich. 151 FOR SALE—Only men’s furn‘shing and staple dry goods stock in thriving town on U.S. 16. Good business. Will sell for less than inventory account of sickness. Address Box 196, Webberville, Mich. Lo For Sale—Tinner’s business of the late Cc. W. Rollins of Ashland, Ohio, includ- ing tools and material. Address Mrs. C. W. Rollins, Ashland, Ohio. 153 Two SALESMEN starting trip West to Coast. WISH SPECIALTY LINE or AD- VERTISING DISTRIBUTION through Western states. Best references. Write L. J. MeAdam, 415 Hamilton Place, Ann Arbor. Mich. iat FOR SALE—New and used furniture and trucking business. Well stocked and doing good business. No competition. W. C. Beelby, Holly, Mich. i 4S Auction Sales to reduce or close out your stocks entirely is the efficient way. Write for terms. E. E. Todd, Merchan- dise Auctioneer, 2645 N. Fairfield Ave., Chicaao ie oa ROPE SALESMEN WANTED in all territories — 100 PER CENT. MANILA ROPE live Ib. basis. FAST SELLING SIDE LINE. five ner cent commission. UNITED FIBRE COMPANY, 82 South Street. New York City. AG For Sale — Solid oak tables, desks chairs and other office equipment. Used only a few months in office of a local broker. Cheap for cash. On display at our office. Tradesman Comnany. CASH FOR MERCHANDISE Will Buy Stocks or Parts of Stocks of Merchandise. of Groceries, Dry Goods. Shoes. Rubbers. Furniture, etc. N. D. GOVER. Mt. Pleasant. Mich. I OFFER CASH! For Retail Stores—Stocks— Leases—all or Part. Telegraph—Write—Telephone L. LEVINSOHN RET st emmy ito Boys CCP A RL Established 1909 32 MICHIGAN TRADESMAN September 11, 1929 Berdan Abandons_ the Store System. While the National Grocer Co. is undertaking to create a system of chain stores to serve as feeders to its wholesale branches, the Berdan Co., of Toledo, one of the oldest and strongest wholesale grocery houses in the Middle West, feels forced to abandon the attempt it has made for several years to make a chain of stores, owned jointly by th jobbing house and the retailer, successful. In return for the special price con- cessions made them as partners with the jobbing house, the re- tailers agreed to buy all their goods from the Berdan Co. The official announcement of the fias- co is as follows: We have discontinued our vol- untary chain plan due to the lack of co-operation from the mem- bers of the chain. We have done everything pos- sible to make the thing a success. We hired chain store supervisors to act in the same capacity for our members, and at our own expense we have remodeled stores, put up signs, etc., put men in for as long as five weeks to straighten out the stores, hired men to dress win- dows for them and teach their clerks how to do it—and the mo- ment we stopped doing the actual work it wasn’t done. We did extensive newspaper advertising, gave special prices on merchandising to be sold as specials, etc. We furnished hand- bills at the nominal sum of $2, and still there were members who criticized the items run in the ad- vertisements or the prices and even refused to sell the goods at the advertised price—so all in all we do not have any faith in co- operative prorositions. They don’t know what the word means, and don’t want learn. Of course, there is one way to make a “voluntary”? chain suc- cessfu' and that is to control them some way. The most effective one is through credit. By keep- ing them in debt to you and threatening to take their store away from them, etc., they can probably be kevt in line, if you are cold-blooded enough to do it. So far as we are concerned we are not extending any liberal cred- it. In fact, we are very strict about our credit, and this being the case we did not enjoy any increased business from our members. Some of them took advantage of the situation to do less with us due to the fact that our competitors were easier on the credit proposi- tion. At the present time we are dis- inclined to do much more than advise retailers, putting our mon- ey and efforts into creating con- sumers’ demand for our products. —_»+.__ Late News From the Metropolis. Hugh Finnegan has remodeled his Chain Michigan drug store at 2766 Sherman avenue and has installed a new fountain. Green & Smith have opened a new drug store at 1101 W. Warren avenue. The National Association of the Fur Industry will hold its annual conven- tion in Detroit, Sept. 23 to 25, in- clusive, in the Hotel Statler. Fur manufacturers from all parts of the United States will be in attendance and New York fur firin have reserved the entire fourteenth fioor of the Stat- ler in order to display their merchan- dise. Francis C. Ditt.ich, fur mer- chant at 2339 Grand River avenue, and vice-president of the Association, will act as chairman. Shopping and sight- seeing tours are among the many feat- urcs scheduled for the entertainment of the furriers. The first annual exposition adver- tised as the International Radio Ex- position opened this week at the Olym- pia and will continue until Sept. 17. According to Corlin W. Kirby, execu- tive manager of the exposition and manager of the Detroit Radio Dealers Association, the exposition is being conducted for the purpose of directing public interest to the radio industry in advance of the usual peak season. The Michigan State Fair, which ended last week, was one of the most successful in point of attendance ever held. According to Fred A. Chap- man, secretary, the Fair will show a net profit of $50,000. Joseph Isaac has purchased the meat market of Joseph Asmer at 1578 Mon- roe street. M. T. Curry succeeds L. Schleicher in the grocery business at 11150 Mack avenue. The Mortgage and Contract Co. has moved from the Hammond building to its own building at 150 Fort street, W. The Mortgage and Contract Co., originally known as the Detroit Land Contract Co., was organized in De- cember, 1915, and is now one of the largest companies of its kind, having a capitalization of $1,500,000. S. N. Ward has disposed of his meat market at 8335 Wildemere to Sam Steinberg, who has taken pos- session. Saturday, Sept. 7, the Gutow Motor Sales, Hupmobile dealer, held a formal opening of the new place of business at Gratiot and Maxwell avxenue. The new building includes complete sales and service facilities. The corner dis- play room fronts on both thorough- fares. The former salesroom was lo- cated across the street. Fred B. Thompson, pioneer motor truck distributor, has returned to the Detroit field as manager of the Fed- eral Motor Truck Co.’s Detroit branch, a position he held in former years. His appointment was announced by M. L. Pulcher, president of the Fed- eral Co. The Watnick pharmacy has opened a store in the new building at 11434 Mack avenue. The Norton-Palmer Hotel, Windsor, has let the contract for a proposed $350,000 addition of 150 rooms. The hotel is under the management of P. C. Palmer, well known to the mer- chants of Western Michigan, a ter- ritory covered by him for many years before embarking in the hotel business. The Norton-Palmer, less than two years old, has been a financial success from its inception. Work on the new addition will begin at once. Opening of a new office in Detroit has been announced by the Liberty Mutual Insurance Co., of Boston. Business originating in the Detroit area will be handled through the local offices, which occupy quarters in the Dime Bank building. Establishment of the new office was made necessary, according to company Officials, by the rapid increase of business in this vicin- ity. The company specializes in all types of automobile and liability cov- erage, and also furnishes werkmen’s compensation insurance to many repre- sentative concerns throughout the fast and Middle West. A market under the styie of “The New Cadillac Market” has been opened at Randolph and Farmer = streets. Meats, groceries, dairy products, deli- catessen, lunch, counter and soda foun- tain are included in the merchandis2 attractions of the new venture. Dillon & Hambleton are successors to the hardware business of W. T. Hambleton & Co., 8357 Grand River avenue. The Indian Village Hardware Co. has changed its name to the Gould Hardware Co. and moved from 8311 Mack avenue to 16650 Harper. Detroit department stores in the down town area are stimulating busi- ness with the ‘biggest sales efforts of the year. Hudson’s “48th Anniversary Sale”, Crowley Milner & Co.’s “Prog- ress Sale,” Kerns’ “Founder’s Month Sale,” and Frank & Seders’ “8th An- niversary Sale,” are the titles of the special down town’ merchandising events. The Luths, Dorwald, Haller Co., wholesale jeweler, announces its new location at 1346 Broadway, where it will occupy rooms in the American Radiator building. The Wolf-Detroit Envelope Co, has purchased the adjoining building to its plant at 530 Piquette avenue. The building occupies a frontage of 193 feet and is 200 feet deep. According to one of the executives the additional space was necessary to care for the expansion of the company’s business. When the present location was select- ed, about four years ago, it was con- sidered large enough to care for the business for several years, but the de- velopment has exceeded all expecta- tions. The company manufactures all types of commercial envelopes. Steve Cusimano has recently opened a new market at 16951 Harper to be known as the Harper and Harvard Grocery. Clark Duncomb, proprietor of a drug store at 11001 Warren avenue, East, has made extensive alterations in the store. Duncomb moved recently from 10744 Warren avenue, East. James M. Golding. —_—_+-.______ Conditions are never as bad as your disappointment leads you to think they are. ——_++2s_ Tale-bearers are unbearable. Rummel Store Celebrates Silver Anniversary. This month marks the twenty-fifth anniversary of the founding of the gen- eral mercantile firm of John Rummel & Co. The company is observing the event through an anniversary sale of one week beginning Sept. 9. John Rummel, the senior member of Rummel’s, came to Sebewaing from Frankenmuth in 1879 and worked for a number of years in the old Henning planing mill. In October, 1885, he took employment with John C. Liken & Co., working for four years in that company’s store here. He was then transferred to Kilmanagh to manage their store there. After several years, he formed a co-partnership with A. A. Woldt. at Kilmanagh, and continued in ‘business with Mr. Woldt until 1896, when he sold his interest to his partner. Mr. Rummel then went to Gera, where he conducted a store for eight years, returning to Sebewaing in 1904 and buying the stock of Marcus Blu- menthal, who had been in business in that part of the present Rummel building which now contains the gro- cery and dry goods lines. With Mr. Rummel was associated his son-in- law, Ernest Moll, who died in 1915. Soon after the company started in 1904, they bought the building in which they operated and a number of vears ago the Kellogg building, which now houses the clothing and shoe de- partments, was bought. Members of the present firm are: John Rummel, president; Carl H. Arthur J. tunnel, secretary-treasurer, — Sebe- Rummel, vice-president; waing Blade. —__+~+.+___ Gabby Gleanings From Grand Rapids. William agency for this city of the Lakewood Development Co., which has bought several thousand acres of wild land in Missaukee county, near Lake City. The former location of Jennings will be the headquarters of the organiza- tion, which owns fifteen lakes, includ- ing Lake Missaukee. As this improve- Remus has taken the ment is only 125 miles from Grand Rapids it ought to have a peculiar claim on the patronage of Grand Rap- ids people. John Hiller, traveling representative for the Holland Ladder & Manufac- turing Co., of Holland, while driving with his wife near Albion, collided with another car and received a pain- ful cut over the left eye. Mrs. Hiller had several fractured ribs as well as minor cuts and bruises on her face and body. The injured were taken to the Sheldon hospital at Albion, where they received proper treatment. Life is simply a matter of concen- tration; you are what vou set out to be. The things vou read to-day are the things you become to-morrow. You are a composite of the things you say, the books you read, the thoughts you think, the company you keep, and tne things you desire to become. A salesman who stands still runs no danger of making a false step. But he will have to watch out that he doesn’t get stepped on by the hustlers who are out after business. Coldness kills. re te et be ITH losses lower, with expenses lower, with no inside profits for invested capital—you would expect the net cost of Mutual insurance to be less. It is. The saving in cost is not made at any sacrifice in safety and strength. The mutual plan of operation is right. Mutual insurance is better protection. Because it is better it costs less. © May sound unreasonable if you are not informed. An investigation is convincing. For the sake of yourself and your bus- iness, investigate. MUTUAL INSURANCE Is An Investment of Good Judgement STRENGTH ECONOMY THE MILL MUTUALS AGENCY ss mikigen Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGANS LARGEST MUTUAL) AND ASSOCIATED COMPANIES Lansmg Combined Assets of Group $45,267,808.24 “20% to¥40% Savings Made Since Organigation FIRE INSURANCE—ALL BRANCHES Tornado— Automobile— Plate Glass CHAINS Those manufacturers who sell them are welcome to the business. We prefer the loyal support of the Independent Re- tailer. PURITY OATS COMPANY KEOKUK, IOWA Larger Volume Larger Profit Sold Only to Independent Merchants The Monarch Pickle Display is a good compan- ion to the Monarch Display Equipment for Canned Fruits and Vegetables. Live merchants who aim to increase profit together with volume will find these new and modern merchandising aids just what they want. Chain stores can’t get them. Write for particulars. NATIONALLY ADVERTISED MONARCH | Food Products | REID, MURDOCH & CO., Chicago New York, Boston, Pittsburgh, Wilkes-Barre, Tampa, St. Louis, San Francisco, Los Angeles, Phoenix, Jacksonville. * "pee Ritae RR Aaa aa ia Ean cll Nae Alin Ain, ailing Sins in oe in, sai. cade apa cha oon ca WoRDEN Grocer COMPANY The Prompt Shippers Recommend Morton House COFFEE It Will Pay You To Do This WORDEN GROCER COMPANY Wholesalers for Sixty-one Years OTTAWA AT WESTON - GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver.