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Forty-seventh Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 25, 1929
EE I OT OIE OT OI OT OO CEE ROTO OT TG ee oe eee eee
THE GRASS
‘he grass knows well in her secret heart
How we love her cool green raiment,
So she plays in silence her lonely part
And care not at all for payment.
We say of the oak, “How grand of girth!”
Of the willow we say, “How slender!”
And yet to the soft grass clothing the earth
Tow slight is the praise we render.
Each year on the earth’s wide breast she waves
From Spring until stern November;
And then she remembers so many graves
That no one else will remember.
Hach year her buttercups nod and browse
With sun and dew brimming over,
Each year she pleases the greedy cows
With oceans of honeyed clover.
And while she serves us with gladness mute
In return for such sweet dealings
We tread her carelessly underfoot.
But we never wound her feelings.
rage SE ene news ee Sse7 TTS Rl
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News of Interest of Grand Rapids
Council.
Next Saturday, Sept. 28, the first
meeting of this season of the Sales-
men’s Club will be held at the usual
place, Rowe Hotel, English room, at
12:30, instead of 12:45 as formerly.
Various times members have thought
that the Club adjourned at too late
an hour so we are going to start a lit-
tle earlier and endeavor to close con-
siderably before 2 o’clock. The execu-
tive committee held a meeting at the
Elks Temple Monday, at which time
President Radcliffe outlined some plans
for this year and these came up for
various discussions. It has been de-
cided that the programmes for the
successive meetings will be in charge
of a committee appointed for that
month, who will furnish the entertain-
ment or educational talk, as the case
may be. There has been no speaker
invited for next Saturday’s meeting,
as that will be largely a get-together
social gathering. It is to be hoped
that all the members will be on hand,
as well as any of the salesmen in this
territory who would like to become
affiliated with the Club. It might be
said at this time that the Salesmen
Club is the only noon-day luncheon
club of the kind in this country, inas-
much as it is devoted entirely to the
interest of salesmen. Your wives have
a cordial invitation to attend all of the
meetings. Speakers at the luncheon
are to a large extent, those who ad-
dress the other more prominent lunch-
eon clubs and their talks are always
worth while — sometimes educational
and sometimes humorous, usually both.
The social contact gained at meetings
of this kind are 100 per cent. worth
while and should be enjoyed by every
salesman in this vicinity. A drive is
#bout to be started to increase the
membership to 200.
The committes in charge of the en-
tertainment for the October 6 meeting
of the United Commercial Travelers
were on hand at the Council rooms last
Saturday evening. It was learned that
Mrs. J. B. Earl, President of the
Michigan Ladies Auxiliary, will be on
hand for this meeting to stimulate the
organization of an Auxiliary to the
Grand Rapids Council. Various mem-
bers of the committees are going to
get in touch with all of the resident
members of Council No. 131 and per-
sonally urge them to be on hand for
the meeting at 3:30 Saturday, October
6, and if not possible to be there for
the meeting, come for the banquet at
6:30. This meeting undoubtedly will
be a huge success and those not at-
tending will miss a real evening’s en-
joyment. Notices will be sent to the
members advising them to reserve
plates for the dinner. This surely will
have to be done in view of the fact
that the Council is putting this meal
on at cost and must know how many
people will be on hand for eats.
Secretary Homer Bradeld wishes to
call the attention of every member
to the questionnaire which has re-
cently been sent them. This should be
filled out and returned as directed
without delay. He also urges every
member who may be out of work to
get in touch with him for an employ-
ment application. Already several lo-
cal jobbers and manufacturers have
been in touch with Brother Bradfield
concerning available salesmen. The
employment service will mean a great
deal to Grand Rapids Council and its
benefits should be enjoyed by every
member seeking a position.
Remember, Saturday Oct. 6, meeting
at 3:30; dinner 6:30; dancing 9 p. m.
Be there and bring the ladies.
€. ¢C. M.
a a
Late Business Changes in Indiana.
Anderson—Mrs. G. C. Hershberger
has discontinued her grocery and meat
business at 1223 Locust street.
Anderson—J. O. Todd purchased
the Sadler Grocery and Market.
Cambridge City—C. A. McKee sold
his meat market on West Main strect
to Fi. €.
Edinburg—Ed. Nail has discontin-
Johnson.
ved his grocery and meat business at
309 North Lincoln street.
New Albany—Michael Steinert, pro-
prietor of the grocery and meat mar-
ket at 2019 Charlestown boulevard,
died at his home.
New Castle—A. B. Himes. who is in
the grocery and meat business here,
is erecting a store building at Shapp
avenue and 21st street.
Vincennes—A. T. Worstell Grocery
Co. purchased the grocery and meat
market at 1016 Wabash avenue from
George Burnside & Son.
Garv—The Consumers Packing Co.,
Inc., has been organized here, with a
capital stock of 120 shares, $100 par
value, to deal in meat and other food
products. The incorporators are Louis
Gross, Jack Weiss and Herman Weiss.
St. Paul—Carl Wolfe, who has con-
ducted a market here for twenty-two
vears, has sold his business to James
Wilson and plans to retire because of
ill health.
Vevay—The Krummel meat market
has added a grocery department.
a
Chain Stores No Benefit To Banks.
At a convention of chain store own-
ers, held in Chicago Monday, Craig B
Hazlewood, President of the Ameri-
can Bankers’ Association, told the
chain store executives that they must
change their attitude towards the local
bank in the community if they were to
achieve good will in that community.
‘Inf a survey conducted recently by
the American Bankers’ Association
Journal, it was shown that the aver-
age chain store does not maintain an
adequate bank balance in the local
bank to make the account of any value
to the bank; does not use the bank’s
loaning facilities and abuses the free
services which the bank has to offer,”
Mr. Hazelwood said.
“The bank is an important local in-
stitution and must be supported for
the part that it plays in the upbuilding
of the community which is the chain
store’s market,” he continued.
“Tt is your duty to establish better
community relations in general.”
2
MICHIGAN TRADESMAN
September 25, 1929
IN THE REALM OF RASCALITY.
Questionable Schemes Which Are
Under Suspicion.
Some years ago Harrison Parker
was exposed as a swindler by the
Tradesman because of the crooked-
ness he undertook to put across in
connection with the founding of Fruit-
vale, Muskegon county. He immedi-
ately retaliated by suing the Trades-
man foe $50,000 in the United States
District Court. The Tradesman spent
upwards of $800 in preparing to de-
fend the suit, but the day before the
case was set for trial. Max Pam. the
noted criminal lawyer, shipped over
from Chicago, reimbursed us for the
money we had expended in the deter-
mination to defeat his client's claim
for damages, paid our lawyer his
charges up to date, paid all the court
costs up to that date and dismissed
the case. We played the matter up as
strongly as the circumstances justified
at the time and have since had occa-
sion to warn the people against this
cheat in connection with his fraudu-
lent Co-operative Scciety of Ameeica,
which swindled his investors out of
mlilions of dollars; also his attempt
to establish a National bank and a
trust company in New York City. On
information furnished by the Trades-
man the New York Times and_ the
New York World, both of them great
metropolitan newspapers, denounced
Parker as a crook. He sued each of
them for $1,000,000 damages, but a
New York City tribunal threw the
cases out of court and the financial
undertakings of Parker in New York
City promptly collapsed. so far as he
was concerned. Now he appears to
have returned to Chicago and engaged
in another questionable undertaking,
judging by the following news item in
a recent issue of the Chicago Tribune:
Harrison Parker, whose Co-opera-
tive Society of America, a financial
dream of nation wide chain stores, was
wrecked on turbulent financial shoals,
was named defendant yesterday in a
bill for accounting filed in the Circuit
court by the North American Trust
Co. of Evanston. The bill charges
that Parker has obtained control of
the company and is in possession of
$350,000 belonging to it.
The bill alleges that when the com-
pany was organized in April of 1926
as the Iroquois Trust Co., Parker vol-
unteered his services as financial ad-
viser and effected increases of capital-
ization so as to hold voting power
through men he controls. These are
named as Joseph H. Strong, general
manager of the Hancock Insurance
Co.; J. A. McDonnell and B. B. Brad-
shaw. Parker is charged with having
manipulated funds to give a semblance
of legality to increases of capitaliza-
tion.
Tt is also charged that Parker con-
verted $75,000 for his own ends in one
deal and is withholding approximately
$250,000 alleged to have been falsely
received. He is said to have received
all company mail, although he tech-
nically held no office. The suit was
filed by the law firm of Lewis, Folsom
& Murdock.
A. stock-selling operation which has
been carried on continuously for a
period of nearly nine years was halted
Sept. 10, 1929, when Vice-Chancellor
John J. Fallon, in the Chancery Court
of New Jersey, under the New Jersey
Securities Fraud Act, issued a restrain-
ing order on petition of William A.
Attorney
State of New Jersey, enjoining the
Wrigley Pharmaceutical Co., Atlantic
City, N. J.. from further sales of stock
in New Jersey, pending the final deter-
Stevens, General of the
mination of the case.
The Attorney General of New Jer-
sey had been endeavoring for some
time, to obtain from the Wrigley Phar-
maceutical Co. certain specific facts
concerning this corporation which the
law empowers him to demand. The
Attorney General has charged that the
corporation has “failed, neglected and
refused to file the statement and re-
port as required” by his department
and a part of the order issued by the
Vice-Chancellor requires the corpora-
tion to now furnish this information.
The present Wrigley Pharmaceutical
Co. (of Delaware) is the successor of
the Wrigley Pharmaceutical Co. (of
Pennsylvania). which was the succes-
sor of Wrigley & Co., a partnership
organized in 1913.
The De'aware company was incor-
porated in December, 1920, with an
authorized capitalization of 1,000,000
shares of stock with a par value of
$1. This capitalization has been in-
creased from time to time until at the
present time there is a total author-
ized capitalization of 3,000.000 shares,
divided into 1,000,000 voting shares,
par value $1, and 2,000,000 non-voting
The Attorney
Geneeal of New Jersey alleges that he
shares, par value $1.
has been informed, and he believes
it to be true, that practically a'l of
this stock has been issued and is now
outstanding.
The Attorney General of New Jer-
sey has charged in his complaint as
follows: :
“Its (Wrig'ey Pharmaceutical Co.)
ostensible purpose was the manufac-
ture of Spearmint tooth paste, actu-
ally, its purpose was to fraudulently
avail itself of the trade mark and good
will of the William Wrigley, Jr., Co.,
of Chicago, manufacturer of chewing
gum. To this end it managed to
copywright a trade mark featuring the
woeds, ‘Spearmint tooth paste’ appear-
ing on a back-ground of red and a
broad single arrow with the name
Wrigley printed in bold, green letters
over it. This was almost identical
with the famous William Wrigley, Jr.,
chewing gum trade mark, but was
granted in spite of the objection of
William Wrigley, Jr., Co., chewing
gum manufacturer.”
It has been revealed that in Sep-
tember of 1919 an agreement was en-
tered into between William Wrigley,
Jr., Co., of Chicago, manufacturer of
the well-known Wrigley Spearmint
ehewing gum, and the Wrigley Phar-
maceutical Co., whereby it was agreed,
among other things, that the design
and lettering theretofore used by the
Wrigley Pharmaceutical Co. would be
discontinued. This led to an altera-
tion of the design; but not to the im-
pression alleged to have been made on
the minds of prospective purchasers ot
shares in Wrigley Pharmaceutical Co.
Many years ago the Wrigley Phar-
maceutical Co. began sending out vast
quantities of letters signed by its pres-
ident, W. W. Wrigley, offering in
combination shares of stock and with
tubes of Spearmint tooth paste. One
letter concluded with the statement
that 665 bankers are stockholders in
the company. This letter also read:
“To a limited number of highly rep-
resentative people, we offer the oppor-
tunity of becoming a stockholder on a
ground floor basis. If you will send
us a check or money order made out
to Wrigley Pharmaceutical Co. for
$10, we will have issued to vou or your
order ten shares of our stock, par
value $1 per share. We will also send
you two dozen tubes of Spearmint
tooth paste, our regular 25c size, for
your home supply. The total value
of this offer is $16, but will cost you
only $10. This plan is strictly an
advertising one and is very costly to
the company.”
The corporation has exercised in-
genuity in framing its appeals to the
public to purchase its steck and to
interest existing stockholders in in-
creasing their stock holdings in the
company. In addition to providing
purchasers of stock Spearmint tooth
paste. they issued to existing stock-
holders, in 1927 an alleged right or
warrant which purported to give the
stockholder the “privilege” of sub-
scribing to additional stock at $1 per
share and telling the subscribers at
that time that the corporation pledged
itself not to authorize any increase in
the price of its stock during the period
of time these rights were in force.
Again, in 1928, stockholders were of-
fered “rights” to subscribe at $1 per
share to stock in the Wrigley Tooth
Paste Co., Ltd., a subsidiary corpora-
tion organized in Canada in February,
1928. At the same time the company
started a_ stock-selling campaign in
Canada offering a bonus of tooth paste
with the shares of stock.
In 1929 stockholders were given a
thirty-day option to buy thirty shares
cf the Class A stock at $1 per share,
described as an offer made “prior to
preparation to apply for listing on the
New York Curb Market,” but no such
application was ever filed with the
New York Curb Exchange.
During many years, prospective pur-
chasers of the stock were given highly
optimistic predictions as to the pros-
pects of this stock as an investment.
In spite of this prediction, the com-
pany itself, in a printed copy of a
balance sheet as of Dec. 31, 1927, which
was sent to stockholders, stated that
up to Dec. 31, 1927, there has been a
loss from operations of $100,452.17.
Other interesting figures in this bal-
ance sheet were: “Advertising ex-
penses, etc., stock selling expenses
and commissions, stock selling ex-
pense, merchandise at cost, $835,-
866.23.” Also “Trade Mark, formulae,
good will, etc., $992,872.64.” At that
time the corporation reported capital
stock outstanding $1,661,844.
There is no record of any dividends
having been paid to the stockholders
by this corporation. Those persons
who had purchased the stock at $1
per share and who desired to dispose
of such shares during he past year,
have found bids ranging from a low
of 10c to a high of 30c per share.
The attempt of the Attorney Gen-
eral to obtain for the benefit of the
citizens of New Jersey, an insight into
the financial condition of this corpo-
ration is of real public interest.
—_2-+____
The Drift of the Day.
A business man writes that his job
has grown so easy and he enjoys it so
much that he is afraid he ought to get
into something harder.
Better stay put. A man’s business
ought to be easy for him and he ought
to enjoy it. You are undoubtedly in
the right job and you ought to hang
on to it and it will grow as you con-
tinue to grow.
We do best the things we do easiest.
This is not to say, of course, that some
hard things ought not to be tackled
when we come up against them. There
are always enough of these hard spots
in life and hard jobs to furnish us with
the necessary discipline; but the big-
gest part of the time one’s work ought
to be easy, pleasant, a game. If it is
not so, then it is time to be looking
about for some other line of activity
that will be more congenial. Spiritless
drudgery, work in which there is no
joy, takes the life out of you faster
than anything else in the world; but
a job to which you turn with pleasure
and which furnishes constant en-
thusiasm and exhilaration is the nor-
mal type of job for you.
Mark Twain was one of the hardest
worked of American literary men. He
lost a fortune or two by fire and bank-
ruptcy, and set to work and made
other fortunes so that he left his fam-
ily comfortable. Remember the answer
he made to a question at his birthday
dinner in New York when he was past
seventy? Someone asked him how he
kept so fit at such advanced age and
he replied:
“T’ve got certain rules that I have
always followed. They may not fit
you, probably will not fit anybody but
myself, but here they are: If I eat any-
thing that disagrees with me, I keep
on eating it until one or the other of
us gets the better of it. I never smoke
—more than one cigar at a time. I
never go to bed as long as there is any-
body to sit up with, and T never zet
up until I have to. And I never did
a stroke of work in all my life.”
You have to interpret these rules,
allowing for the exaggeration and the
humor; the one I want to emphasize
is the last one. He said he never did
a stroke of work in all his life, by
which he meant, of course, that all his
work was play to him, recreation, a
game. Just what a man’s work ought
to be, and just what most men’s work
is, without much doubt.
By all means, stick to your easy,
happy job. There are hard bumps
enough in life. Don’t go out looking
for trouble.
————_2e.-—2>_____
Work done without a will is a step-
ping stone—down and out.
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September 25, 1929
MICHIGAN TRADESMAN
OUT AROUND.
Things Seen and Heard on a Week
End Trip.
During the past two weeks I have
been pretty busy in court as defend-
ant in the libel suit brought against
me two years ago by Martin DeGraaf
for $100,000 damages. The case was
on trial six and a half days and in-
volved many perplexing problems
which had to be threshed out by the
attorneys. My cause was _ presented
by attorneys McAllister & McAllister
and Jay W. Linsey. The plaintiff was
represented by Fred Geib. The jury
received the instructions of the court
about 5 o'clock Friday afternoon and
shortly thereafter returned a verdict
of no cause of action, which ends the
matter, with costs against the plaintiff
unless he decides to appeal the case tu
the Michigan Supreme Court.
The charges made against De Graaf
were based largely on court decisions
—two by Judge Perkins, of the Kent
Circuit Court and one by Judge Ray-
mond, of the United States District
Court. The trial judge, Hon. Leonard
D. Verdier, held in his instructions to
the jury that I was justified in print-
ing these decisions and that the ex-
planatory references I made to the
plaintiff in connection with the repro-
duction of the decisions were justified
if the jury found they were true and
published without malice and in good
faith on my part. Because the charge
to the jury is replete with information
regarding the controversy I publish it
verbatim elsewhere in this week's
paper.
The action of the jury in refusing
to recognize De Graaf’s demand for
$100,600 damages clearly establishes
my justification in making the state-
ments I did concerning him. It is pos-
sible, of course, that Mr. De Graaf may
go to the expense of taking his cause
to the Supreme Court, but the matter
was tried so carefully by my attorneys
and the plaintiff was treated so fairly
by the trial judge that I have no idea
the case would be reversed by a higher
tribunal.
I feel that I am under great obliga-
tion to my attorneys for the faithful
manner in which they worked up the
facts in the case and presented them
te the jury in such a masterly manner;
to Judge Verdier for summing up the
situation in his charge and describing
it to the jury in plain words which no
one could fail to understand: to the
jury for the promptness with which
they reached a verdict; to my witness-
cs, many of whom made great personal
sacrifices to assist me in defending the
case and establishing the fact that
everything I said about the plaintiff
was fully justified and fully sustained
by facts. These unselfish services I
shall never forget as long as TI live.
I have a great aversion to law suits
and never resort to trying conclusions
in court if I can possibly avoid it. If
it is a question of money TI usually
make any reasonable concession rather
than go to the trouble and annoyance
of a law suit. When a vital principle
is involved—when the truth of my
statements or the integrity of my ac-
tions are questioned
the only way by which I can demon-
a legal contest is
strate the correctness of my position
and the purity of my motives, and I
never hesitate a moment to embrace
the opportunity to set myself aright
by the employment of the best legal
talent obtainable, with a view to pre-
senting my side of the controversy un-
der the best possible conditions.
I hope every reader of the Trades-
man peruses. the article entitled
Double Dealing on page 16 of this
week’s issue, because it illustrates the
nasty manner in which the A. & P. Co.
treats employes who are disposed to
deal fairly and honestly with their
customers and the penalty they in-
variably inflict whenever an employe
attempts to shield the heartless cor-
poration from the results of dishonesty
and criminality. I have known Mr.
Wheelock by reputation a good many
vears and have every reason to be-
lieve that the disclosures he makes in
the matter at issue are based on ac-
tual facts and that the punishment
handed out to him is in exact accord-
ance with the universal custom of the
A. & P. Co. whenever it finds it has
an employe who refuses to co-operate
in enforcing the short-weight practice
of the house. E. A. Stowe.
—__se--_o___
Dark Brown For Fall Hosiery.
Light shades of brown for early Fall,
graduating later in the season to the
deeper tones, are being featured by
manufacturers of full-fashioned hosiery
to follow the sun-tan and sunburn
colors which were popular during the
Summer. Orders received last week
and analyzed by local offices, it 1s
stated, confirm manufacturers in their
belief that the darker shades will be
favored by women returning from
vacation resorts and those who have
worn the sun-tan shades of hosiery
during the Summer.
a
Fall Lace Use Takes Spurt.
Indications are that lace sales this
Fall will forge ahead of last year in
greater yardage turnover. The dress
trade is using a larger quantity of lace
for trimming, particularly the Bohem-
ian laces in the evening shades and in
tan and brown. Use of these laces for
separate collar and cuff sets, including
bertha and other types, is also greater.
Alencon and imitation Alencon are bhe-
ing used for underwear in fair quan-
tities. Spot and point d’esprit nets are
being sought, with the millinery trade
using net footings for hat brims.
eee eee aera ocean
Canned Fruit Prices To Advance.
With the consumer demand for
canned fruits showing its seasonal in-
crease at this time, wholesalers are
finding difficulty in placing orders and
obtaining delivery on the most popular
varieties because of short packs. The
situation is especially marked in the
canned peach field, dealers estimating
that the shortage would result in an
advance of at least 20 per cent. in re-
tail prices. A somewhat similar con-
dition exists in canned fish where price
advances are also expected.
i by
FOR PARTNERS-?-.
An Insurance Trust
Men whose businesses are organized on a patt-
nership basis will find many features of the
modern insurance trust arrangement particularly
fitted to their situation.
For instance, the death of a partner sometimes
brings an awkward situation in the necessary
settlement. Such situations can be handled with
the least disturbance to the business and the
greatest satisfaction of the heirs through an
insurance trust agreement. We will gladly ex-
plain the advantages of insurance trusts to you.
THE MICHIGAN TRUST co.
GRAND RAPIDS
THE FIRST TRUST COMPANY IN MICHIGAN
A by
4
MOVEMENTS OF MERCHANTS.
Sparta—J. E. Osech succeeds L.
Wodring in the grocery business.
lonia—David Josslyn succeeds Ro-
meo Glossi in the grocery business.
Grant—Fred Cruden succeeds J. C.
Campbell in the grocery business.
Sig Rapids—Claud Sutton succeeds
George Douglas in the grocery busi-
ness.
Greenyille—Robert Weeks succeeds
F. B. McManon in the grocery busi-
Ness. 2 sue
Charlotte—W. E. Parker succeeds
Mrs. Charles Thompson in the grocery
business.
-Decatur—F. W.
his wrocery and meat market to Joe
Darflinge?. .
Saginaw-—-Mead & True, Inc., has
Bernard has sold
changed its name to the True Service
Stores, Ine.
Greenville— Morris McKay succeeds
Mis. L.
meat business.
Harbor Springs—C. W. Wager &
Sen will move their meat market to
Galloway in the grocery and
a new location.
Peck—N. W. Holmes has sold his
grocery stock and meat market to
Joseph Kuepper.
Coldwater—Frank A. Rowe has pur-
chased the. -City’ meat market from
Walton Kemp & Son.
Chesaning — The Chesaning State
Sank has increased its capital stock
from $50,000 to $75,000.
Detroit — Frank Mazeiko has sold
his meat market at 12742 Mile Road
East to Henry Orlowski.
Northport—Frank Sleder will open
a meat market here. He is also in
business at Traverse City.
Cedar Lake — William H. Haskett
succeeds J. Roughley in the grocery
and general store business.
Battle Creek—W. G. Hastings suc-
ceeds H. C. Latta in the grocery busi-
ness at 186 West Main street.
Detroit—The Neutra Pure Food Co.,
Idaho avenue, has increased its cap-
ital stock from $1,000 to $25,000.
Muskegon — Raymond C. Haddon
succeeds George F. Hallock in the gro-
cery business at 1074 Getty street.
Battle Creek—Charles Williams suc-
ceeds Amon Bros., R. F. D. 9, Goguac
Lake, in the grocery and meat busi-
ness.
Kalamazoo — The LaMode Cloak
House, 109 South Burdick street, has
changed its name to the Master Modes
Shop.
Lansing—Ray Stillman succeds A.
L. Larrabee in the grocery and gen-
eral store business at R. F. D. 2,
Millets.
lonia—Frank’s 5 and 10 Cent Stores,
Inc., 325 West Main street, has chang-
ed its name to Frank's 5 cent to $1
Stores, Inc.
Battle Creek—Harry
ceeds Yaw & Misner in the grocery
South Jef-
Misner. suc-
and meat business at 3914
ferson street.
Adrian — McAdam Brothers. who
conduct three grocery and meat mar-
kets here, will open branch number
four on East Beecher street.
Morrice—The Morrice State Bank
has been incorporated with an author-
ized capital stock of $20,000, al of
MICHIGAN TRADESMAN
which has been subscribed and paid in
in cash.
Lansing—Frank Larrabee has sold
his grocery stock at store No. 1, 1304
Perkins street to H. S. Lansing, who
will continue the business at the same
location.
Saginaw — J. George Fischer &
Sons, who are in the grocery and meat
business at 1502 Gratiot avenue, will
open a branch market at 513 North
3ond street.
Charlotte—The Charlotte Pharmacy
has been incorporated with an author-
ized capital stock of 950 shares at $5
a share, $4,750 being subscribed and
paid in in cash.
Laurium—The First National Bank
of Laurium has affiliated with the First
Bank Stock corporation, George H.
Prince, president of the holding com-
pany announces.
Marce'lus—Kidder & Keenan, for-
merly engaged in business at Hop-
kins, have opened a hardware store
here. The Michigan Hardware Co.
furnished the stock.
Detroit — Roberts Oil Burner, 746
Meldrum avenue, has been incorporat-
ed with an authorized capital stock
of $15,000, all of which has been sub-
scribed and paid in.
Coloma—The Leiberman Hotel Co.
has been incorporated with an author-
ized capital stock of $10,000 common
and $15,000 preferred, $10,000 of which
has been subscribed and paid in.
Harbor Springs—Floyd Hoover and
Harold Dunkley have formed a co-
partnership and taken over the green
houses and cut flower business of H.
S. Heover and will continue the busi-
ness.
Detroit—The Kaufman Plumbing &
Heating Co., 2755 Blaine avenue, has
been incorporated with an authorized
capital stock of $1,000, all of which
has been subscribed and paid in in
property.
Jackson — Vermuelen’s Warehouse
Furniture Store, 222 West Pearl street,
has been incorporated with an author-
ized capital stock of $50,000, $10,000
of which has been subscribed and paid
in in cash.
Detroit—The Betty Hat & Gown
Shops, Inc., 805 building,
has been incorporated with an author-
ized capital stock of $25,000, all of
which has been subscribed and paid ‘n
Donovan
in in cash.
Coldwater—Rhoton’s 5c to $1 Stores,
8 West Chicago street, has been in-
corporated with an authorized capital
stock of $15,000, of which amount $10,-
100 has been subscribed and paid in
in property.
Lansing — Grandad’s, Inc., Wilson
building, has peen incorporated to deal
in meats and livestock for meats, with
an authorized capital stock of $10,000,
$1,000 of which has been subscribed
and paid in in cash.
Detrcit—The Midwest Casing Co.,
609 Kresge building, has been incor-
porated to deal in sausages and cas-
ings, with an authorized capital stock
of $25,000, $3,000 of which has been
subscribed and $1,500 paid in in cash.
Detroit—The Economical Drug Co.
has purchased the five Detroit stores
of the Sun Drug Co. and will operate
them as units of the Economical chain,
announces N. S. Shapero, president.
The five stores are located in the North
Woodward district.
Dearborn—The Thielman Drug Co.,
1 West Michigan avenue, has merged
its business into a stock company un-
der the same style with an authorized
capital stock of $50,000, $16,900 of
which has been subscribed and paid
in,, $1,300 in cash and $15,600 in prop-
erly.
Detroit—Shur & Sons, Inc., 2050
Hazelwood avenue, has been incorpo-
rated to deal in confectionery and to-
bacco at wholesale and retail with an
auhcrized capital stock of 5,000 shares
at $1 a share, $1,500 being subscribed
and paid in, $500 in cash and $1,000
in property.
linlay City — The Pontiac Packing
(0. of
Kennedy bakery here.
Pontiac, has purchased the
The place is
undergoing repairs and redecoration
and when this work is completed it
will be opened as a meat market. New
fixtures are being installed. The store
is lccated on East Third street.
Detroit — Thomas P. Stack, 1505
Woodward avenue, dealer in women’s
and children’s wearing apparel, has
merged the business into a stock com-
pany under the style of Thomas P.
Stack, Inc., with an authorized capital
stock of 2,500 shares at $10 a share,
$1,000 being subscribed and paid in
in cash.
Detroit—L. & H. Simon, wholesale
jobbers and commission agents for
wemen'’s ready-to-wear apparel, 22)
Gratiot avenue, have merged the busi-
ness into a stock company under the
style of the L. & H. Simon Co. with
an authorized capital stock of $35,000,
all of which has been subscribed and
paid in in property.
Manufacturing Matters.
Detroit — Scanlon, Inc., 127 West
Adams street, has changed its name to
the Extruded Aluminum Co. of Mich-
igan.
Detroit—The Green Foundry & Ma-
chine Co., 3656 Seminole avenue, has
increased its capital stock from $1,000
to $4,000.
Flint—The Flint Cut Stone & Mon-
Works, 604 Bank
building, has been incorporated with
an authorized capital steck of $50,000,
of which amount $21,000 has been sub-
ument Genesee
scribed and paid in.
Detroit—The Detroit Meter Cabinet
Co., 20520 Turner avenue, has been
incorporated to manufacture and deal
in meter cabinets with an authorized
capital stock of 300 shares, $4,400 being
subscribed and paid in.
Detroit—The Findley Tool & Die
Co., 5736 Twelfth street, has been in-
corporated with an authorized capital
stock of $25,000, $8,000 of which has
been subscribed and paid in in cash.
Detroit — The Murdock Tool Co.,
Inc., 1745 Abbott street, has merged
its business into a stock company un-
der the same style with an authorized
capital stock of $20,000, all of which
has been subscribed and paid in in
property.
Detroit—The Production Forge Co.,
2822 Union Trust building, has been
September 25, 1929
incorperated with an authorized cap-
ital stock of $100,000 preferred and
20,060 shares no par value, all of which
has been subscribed and $76,000 paid
in in cash.
White Pigeon—The White Pigeon
Furniure Co. has been incorporated to
manufacture and deal in upholstered
furniture with an authorized capital
stock of 1,000 shares a $10 a share,
$10,000 being subscribed and paid in
in property.
Detroit — The Symphony Corpora-
tion, 1743 LaBrosse street, has been
incorporated to manufacture and deal
in sound amplifying devices with an
authorized capital stock of 25,000
shares of class A at $10 a share, 75,000
shares of B at $1 a share and 100,009
shares of no par value stock, $1,000
being subscribed and paid in in cash.
Kalamazoo—The Mulsolax Co., 1912
Factory street, manufacturer and deal-
er in pharmaceuticals, has merged its
business into a stock company under
the style of the Mul-So-Lax Labora-
tories, Inc., with an authorized capital
stock of $125,000, of which amount
$90,100 has been subscribed and paid
in, $42,000 in cash and $48,100 in prop-
erty.
>a
Gabby Gleanings From Grand Rapids.
Richard D. Warner, Jr., the salt
potentate, is home from a trip through
the Upper Peninsula as far as Duluth.
While in the latter city he was told
that the National Tea Co. installed
twenty-two chain stores in Duluth last
spring; that the number has
dwindled to nine—a loss of thirteen
in about six months. Evidently the
good people of Duluth do not take
kindly to the chain store idea.
Henry Koop, the Borculo general
merchant, has seven lusty sons and
three blooming daughters. Four of
the sons are in the employ of the Hol-
land Furnace Co. in varying capacities
and Mr. Koop looks forward to the
time when all of his sons wiil be on
the payroll of the same company.
————
“Cant” and “can’t” are two good
words to boot out of your own private
dictionary.
since
LANSING
Retail and Warehouse
Location, corner Grand and Or
tawa, across from Washington and
Michigan Avenues, formerly occu-
pied by the Michigan Supply Com-
pany Building, 44 x 132, 3 Stories
and basement, very heavy construc-
tion elevator, M. C. R. R. switching
service.
Can give immediate possession.
An ideal site for retailing and close
in warehousing of heavy lines of
merchandise. For lease or sale.
F. B. McKIBBIN
COMPANY
Realtor
119W. Allegan Phone 3181
TSS me
Soames
September 25, 1929
Essential Features of the Grocery
Staples.
Sugar—The market is unchanged
from a week ago. Jobbers hold cane
granulated at 5.95c and beet granulated
at 5.85c.
Tea—The market has been mostly
without incident during the week, but
there is a regular demand, which buy-
ers are not complaining of a whole lot.
This demand includes Ceylons, Indias
and Javas, as well as to some extent
Formosas, Japans and Chinas. There
have been some small advances on
India teas in the primary markets, and
Ceylons are also firm. Consumptive
demand for tea is quiet.
Coffee—The weakness in the under-
tone of Rio and Santos market, green
and in a large way, has caused .a de-
cline in spot coffee during the week of
%@M%c a pound. Market is very dull,
sluggish and unsatisfactory from the
seller’s standpoint. Holders do not
seem to overcome the weakness caused
by too much coffee. Mild coffees re-
main unchanged for the week. Jobbing
market on roasted coffees is also un-
changed with a fair demand.
Canned Fruits—The situation is es-
sentially a seller's market. Pineapples,
raspberries, some grades of peaches
and plums being particularly high.
Packers are still holding the high price
of Maine blueberries, but buyers will
not pay that price until they have to.
California apricots and = pears. are
easier than the other varieties.
Canned Vegetables—There has been
a good deal of speculation in tomatoes
recently, which is the reason given by
some for the soaring market. Then,
too, the big soup and catsup manu-
facturers have been bidding the mar-
ket up in their anxiety to get goods.
Their confidence in the market has un-
doubtedly been a bullish factor. Puree
has been in excellent demand, and has
continved to move in as heavy volume
as during last week. The market on
10s has advanced 25 per cent. over
opening prices. In the other canned
foods, there has been little change this
week. There has been no important
quotable change in thé other vege-
tables. Advices from the Middle
West indicate that there will be short
deliveries on white corn, though to what
extent, no information was available.
In Maine, the crop of Golden Bantam
has been good, and deliveries may
possibly be 100 per cent.
Canned Fish—Business in canned
fish has been rather quiet. Demand
for Maine sardines has been slow, but
prices are steady. Catch is still light.
Imported sardines are moving slightly,
but Norways are neglected, though
there is an improved demand for
Portuguese. Salmon remains un-
changed. Fancy chinooks are scarce
and wanted. Alaska salmon of all
grades is. dull. Red Alaska is steady
to firm, but the other grades are not
so firm. Other canned fish unchanged.
Dried Fruits—California prunes con-
tinue to lead in number of sales, and
a very firm tone price is evident, with
all sizes remaining quotably unchang-
ed. The spot prune market has work-
ed into a fairly strong statistical posi-
tion and it appears that there will be
only a very small quantity left unsold
MICHIGAN TRADESMAN
by the time new crop arrives here.
However, there is no real shortage in
sight for the time being at the preset
rate of demand. Dried peaches and
apricots hold steady in price, but are
without feature. New crop apricots
have been arriving from California in
sufficient volume to keep the trade
well supplied on most grades and va-
rieties. A firmer tone is noted in figs
and importers are trying to buy from
each other, apparently anticipating a
shortage in supply this year as a re-
sult of the damage to the Smyrna crop
abroad. The currant market is devoid
of excitement and interest is slack in
spots and futures. Raisins rule strong
put show few changes. Bleached va-
rieties have reflected the advanced
values of Sultanas in Smyrna.
Nuts—The feature of the nut market
is the opening announcement of 1929
unshelled almond prices by the Califor-
nia Almond Growers’ Exchange. Ex-
citement in the almond market has
quieted down and a large proportion of
the orders to be booked by the trade
has been confirmed and completed. A
feeling of confidence in the market is
prevalent in the trade. The spot mar-
ket continues firm, with a fair activity.
Prices on 1929 shelled almonds are ex-
pected to be announced by the ex-
change and independents this week. In
the other nuts there is nothing sensa-
tional to report.
firmness is seen throughout the whole
An undercurrent of
line,- with a more active jobbing de-
mand in evidence as the approach of
cooler weather stimulates demand from
retailers and wholesalers. The spot
Brazil market rules steady. Filbert
markets abroad have improved, and
walnuts are quoted firmly by shippers.
Rice—In a comparatively quiet week
the rice market has had a steady to
Trade demand continued
to favor Blue Rose, Early Prolific and
Lady Wright rices and to neglect the
Fortuna and Edith varieties, account-
firmer tone.
ing for the firmness of the former and
the relative weakness of the latter.
Analysis of the September 1 Govern-
ment estimate reveals that the new
crop in the Southern rice states will
total only about 8,471,000 barrels. Ac-
cording to trade reports the August
1 carryover of rough rice by the mills
was about 75,000 barrels. This makes
a total supply of about 8,545,000 as
against 9,550,000 barrels in the South-
ern rice area last season. The Cali-
fornia crop was forecast at about
1,338,000 barrels, which is only a little
over half as large as last season. Har-
vesting of the early varieties is about
over and yields are reported to be
generally lower than expected. Cutting
of Blue Rose has commenced, but
rainy weather has delayed harvesting
operations in many sections. Arrivals
this week at New York were 30,821
pockets and 5,405 cases.
Syrup and Molasses—Demand for
sugar syrup has shown an improve-
ment during the week, but prices re-
main where they were in spite of the
limited production. Compound syrup
is also more active as fall approaches,
with steady prices. Molasses is also
steady under better volume of orders.
Beans and Peas—Market for dried
beans has been quiet throughout the
week, but prices are steady to firm.
Steady on most of the grades and firm
on red kidneys and limas. Dried peas
are unchanged and quiet.
Cheese — Supplies of cheese are
slightly smaller and the market has
been firm with a moderate demand.
Pickles — The
pickles continues tight this week. With
future market on
growing conditions in the important
producing sections of the country still
poor, packers have been asking stiff
prices and have not been offering free-
ly. Spot business has been quiet, with
short supplies of all grades and sizes
of pickles and_ relishes. Demand,
while slightly less active recently on
account of the cooler weather, is large-
ly unsatisfied on account of the limited
stocks available.
Salt Fish—Production of American
shore mackerel continues at a satisiac-
tory rate, and goods arriving have
been mostly of very good quality. The
fish have been running chiefly to 3s
and 4s, with a few 2s. The first ship-
ments of new Irish mackerel are now
in transit and every indication is thet
the quality will be very good. New
Norway mackerel are being held at
extremely high prices, and it looks as
though shippers will not do business
with this country unless they come
down in their prices, owing to the com-
petition of the shore mackerel and the
Irish mackerel, which have been sell-
ing at much more reasonable prices.
Spot business has been active, with
movement good and enquiries numer-
ous. American shore mackerel has
sold recently on the spot at $24 for 3s
and $22 for 4s.
aoe ee
Review of the Produce Market.
Apples—Wealthy command $1.75@
2: Wolf River, $1.50@1.75; Shiawasse,
$2@2.25.
pagds--o!.50 per Dt.
I
Bananas—7@7%c per Ib.
Beets—40c per doz. bunches.
Butter—The market has been firm
during the entire week and there have
been several small advances in price.
Demand is taking all the fine creamery
butter that comes. Jobbers hold prints
at 48c and 65 Ib. tubs at 46c.
Cabbage—$1.50 per bu. for white
and $2 for red.
Carrots—40c per doz. bunches; $1.46
per bu.
Cauliflower—$1.75@2 per doz.
Celery—40@60c per bunch.
Cocoanuts—90c per doz. or $7 per
bag.
Cucumbers—80c per doz. and $1.50
per bu.
Eggs—There is still a lot of under-
grade eggs about in spite of the cool
weather and they are hard to sell. Fine
fresh eggs are still scarce and firm and
in good demand.
38c for strictly fresh candled.
Garlic—23c per lb.
Grapes—Calif. Malaga and Tokay
are held at $2 per lug; home grown
Niagaras, Wordens and
$2.75 per dozen 2 qt. baskets.
Local jobbers pay
Concords,
Green Corn—25c per doz. for white
and 35c for yellow bantam.
Green Onions—Shallots, 40c per doz.
Green Peas—$3 per bu. for home
grown.
Honey Ball Melons—$4 per crate.
Honey Dew Melons—4$2 per crate.
Lemons—The price has. declined.
360 Sunkist —. cece $16.00
300 Sunkist 2... ee 16.00
a60 Red hal 2 16.00
S00 Red Ball. Te
Lettuce—In good demand on the
following basis:
Imperial Valley, 4s, per crate, $4.50,
Imperial Valley, 5s, per crate -- 5.00
Garden erown, per bu. _____-__ E20
Limes—$1.50 per box.
Mushrooms—65c per Ib.
Oranges—Fancy Sunkist California
Valencias are now on the following
basis:
126 ee $8.00
0
E76) ee 2 Se
OO 2 6S
2) Oe 6.09
202 Po
2N5 ee 4.50
W426 oo 4.25
Onions—Iowa white: fetch $2.50 per
50 Ib. sack; yellow, $1.50.
Osage Melons—Home grown, $2.25
per bu.; hearts of gold, $2 per bu.
Parsley—40c per doz. bunches.
Peaches—Elbertas Michigan grown
command $2.75@3 per bu.
Pears—$2.50 per bu. for Cla
Favorite and Bartlett; Calif. $4.25 per
box.
Peppers—Red, 40c per doz.; greea,
30 per doz.
Persian Melons—$4.50 per crate of
either 4 or 5.
Pieplant—$1.25 per bu.
Pickling Stock— Little cukes, $2.59
per bu.; little white onions, $1.25 per
10 Ib. box.
Plums—$3.25 per 4 basket crate for
Calif.: home grown fetch $2.75@3 per
bu.
Potatoes—Home grown $1.75 per
bu. on the Grand Rapids public mar-
ket; country buyers are mostly paying
$1.50.
Poultrv—Wilson & Company pay as
follows:
Heavy fowls 2.00 Ae
Pieht fowls) 0 18e
Heagy prover 2 Ae
bieht Drovers 220 8 20c
Pumpkin—15@20c apiece.
Radishes—20c per doz. bunches.
Spinach—$1.25 per bu.
Hubbard $3 per 100 Ibs.
Tomatoes—Home grown command
Squash
$1.50 per % bu.; green, $1.25 per bu.
Turnips—$1.40 per bu.
Veal Calves—Wilson & Company
pay as follows:
Paney 20c
Gooq oe t7e
Metin (oo 14e
Poor sl seed Ail ok ug a es le rs gh lend a ins ab eae ale lk ll GAG 12¢c
Watermelons—40@50c for Indiana.
—_—_>>-
Legal Definition of Food.
Do you know what “food” is? The
Governor of New York State has ap-
proved a statute defining this word as
follows: “The terms ‘food’ and ‘food
products’ shall include all articles of
food, drink, confectionery or condi-
ment, whether simple, mixed or com-
pound, used or intended for use hy
man or animals, and -shall-also include
all substances or ingredtents to. be
added to food for any-purpese.”’ This
is a new law, listed as Chapter. 207 of
the New York laws. of, 1929.
MICHIGAN TRADESMAN
September 25, 1929
THE SYNDICATE SYSTEM.
It Tends To Make an Empire in
Business.
always been less efficient than imper-
jalism. Either efficiency is subject to
or the empire is more
practical than democracy, and our
possible
3 s “67 . : ae
poasteG Government of the people
li, we are
So let us not assume that efficiency is
100 per cent. good, even though many
n assumpt
a good thing, or not?”
hat question will be
Zz the form of a counter-ques-
tion: “Is a shotgun a good thing?”
Now, of course, a shotgun may be
a good tn y
y be a bad
ng and it ma
thing, depending upon the use that is
made of it. But simply as such, a shot-
gun is neither good nor bad. It has
capacity for neither good nor evil in
itself, because it is only an abstract
instrument. Decision of its vice or
virtue depends entirely upon how it is
used. Should a killer invade my home,
a shotgun in my hands, properly load-
ed with buckshot, might be a very fine
thing; but in the hands of the other,
it would be the opposite. Suppose
that bad boys are invading a farmer’s
prize watermelon patch. A_ shotgun
in the hands of the irate owner may be
a good thing or a bad thing, depending
If loaded with shot,
it would be a bad thing, but if loaded
upon the charge.
with rocksalt, it might be made a very
valuable educational institution. J
speak with authority on this point; not
from theory, but from a certain amount
of practical experience. So we see that
a shotgun’s capacity for gocd or evil
depends upon factors outside its own
Y only a =.
For tt to look upor
efficiens t its worst, I would mak
aoe Mint od Ae ;
its zeni
ders of the Roman crow: Yet there
- n 2cord that the €Caec: »nter-
iS nO Tecora tiat tie aesars enter
tained animosities to-
the Christians. On the contrary,
\
. : oe
there is every indication that they were
disposed to be kindly rather than cruel
toward them. But the facts are sub-
stantially these:
The Roman
Christians. Rome was waging wide-
masses despised the
spread warefare. This warfare was of
an aggresive nature, inflicted upon
tribes and nations who had done noth-
ing to provoke the Roman
Such warfare called for ruthless rapine
powers.
and the generous use of the torch and
the sword. Roman style in battle in-
cluded visitation of bloody death upon
men, women and children. An ef-
ficient army for such an empire must
be made up of men who were in-
stinctive
brutes and _ blood-spillers,
wanton killers of the defenseless.
Rome’s supply of men of this type was
running low The Caesar’s policy must
be revamped to provide for the pro-
duction of men of this type.
The way was easy. All that was
needed was a supply of victims to
As Your
AGENT
We can relieve you of all the
routine care involved in the owner-
ship of your securities.
Your securities are yours, always
immediately available, but the re-
sponsibility for their care and cus-
tody is ours.
GRAND RAPIDS TRUST CO.
Grand Rapids, Michigan
CHAINS
We have always maintained that
the manufacturer who sells Chain
Stores direct and then solicits the
Independent Retailer’s account
through a jobber is asking too
much when he expects the Inde
pendent Grocer toPush his products.
PURITY OATS COMPANY
KEOKUK, IOWA
a
ween aa mvt
AS
September 25, 1929
whet the popular blood-lust These
victims must be such as the Roman
people hated. The Christians furnish-
ed the means. So, the Ceasars set
about their task. Christians by fami-
lies and entire communities were seized
upon by the armed soldiers of Rome,
dragged from their homes and huts,
and cast. man, woman and child, into
the Roman arena, innocent victims
of the teeth and claws of jungle beasts
starved to desperation and madness.
It is even a matter of record that on
one occasion more than 500 children of
fifteen years and under, taken from
Christian parents. were rolled alive in
pitch and lighted to become writhing
human torches lighting the Roman
festivities at night.
Where is the clue to the purpose
behind it all? The edict of the Caesars,
sealed by their own hands, requiring
especially that every expectant Roman
mother should be in attendance at these
spectacles. The Caesars were not sat-
isfying a personal grudge or venting
a personal spleen against the Chris-
tians by this act. They were imper-
sonal but ruthless about it. They must
have blood-thirsty soldiers: so they set
about a scientific method to produce
the kind if men needed. They were
familiar with the science of pre-natal
impression. Those expectant mothers
were made witnesses of these orgies,
with the inoffensive Christians as the
victims, to leave upon the unborn child
a mark of bloodlust that would make
him the kind of soldier suitable to the
purpose of the Caesars.
Call it diabolical madness, cruelty
inhumanity—anything you please. I
maintain that the Caesars were merely
efficient, with the cold, calculating, im-
personal, shoulder-shrugging brand of
efficiency which is slowly but surely
pervading American business to-day
under our commercial empire, the syn-
dicate system.
Syndicate efficiency is not the sort
of efficiency which has characterized
the efforts of the men who have made
America what it is to-day among the
nations of the world. Theirs was an
efficiency born of noble purpose, hu-
mane in its aims and brotherly in its
ministrations. It was the Samaritan
efficiency that pauses in the rush. ren-
ders aid to another in need and goes
on about its business without ex-
pecting any return but the conscious-
ness of a deed well done. Syndicate
efficiency is that which lies in wait,
scheming behind closed doors, squeez-
ing the weak, cutting off the supply of
unoffending men, firms and_ classes,
whose only crime is the possession
of that which the syndicate covets.
Democratic efficiency is the kind
which goes out fearlessly to meet its
rivals and foes in the open field, de-
pending upon right for its power to
win. Syndicate efficiency is the kind
which slinks in the secret sessions of
plotting leaders and in the thickets
of half-truth, through the underbrush
of deception to take its potshot at
those who may have thought it their
best friend. It will stop at nothing
to keep the cash-register of its masters
ringing.
Democratic efficiency glories in the
MICHIGAN TRADESMAN
contest called competition. Syndicate
plots to eliminate competition by the
lowest means of cowardly device. The
independent system of business re-
quires that its efficiency shall safe-
guard all; syndicate efficiency has but
to guard its master. Independent ef-
ficiency places the individual on_ his
own responsibility and renders him a
voucher in payment according as he
serves; syndicate efficiency places the
individual under the lash of discipline,
orders and bulletins, while it tells him
how much it will pay him. If he does
not like it, he can find another job.
Independent efficiency is the servant
of everyone; syndicate efficiency, the
servant of its chief, but the slave-driver
over the rest.
Efficiency is like fire—a wonderful
servant but a terrible master. Do
without it? No. Neither could we do
without fire. All industry would cease
and women and children would be
crying for bread within the day, were
all fires to cease. Yet do we not wage
nation-wide campaigns for fire pre-
vention? Why? Because of so many
fools and careless ones who do not
exercise care in handling a dangerous
instrument. °
The same may be said for efficiency.
Let us not try to overthrow it. That
would be disastrous. But it must be
controlled or it will devour all that
we hold dear in life. Is it not high
time that we had some sane campaigns
directed at efficiency control?
W. H. Caslow.
——_>~--____
Venison Once a Glut in the Maine
Camps.
One of the greatest steps toward
conserving the wild deer in the Maine
forests was the attitude of the big lum-
ber interest when, a number of years
ago, woodsmen were prohibited from
shooting deer and camp cooks from
buying them from outside hunters.
Before that time venison was almost
as prominent on the lumber camp bill
of fare as baked beans. Some of the
Bangor employment agencies had_ to
guarantee that deer meat would not be
served more than twice.a week before
the woodsmen would accept a job, so
sick had they become of such food.
In earlier years the wild life of the
forest furnished most of the fresh meat
available in the logging camps. To-
day, however, with good roads and
motor trucks reaching near-by dis-
tributing points, fresh beef, fish and
vegetables are served regularly by the
camp cooks.
—_—_—_~+ + .___-
The Return of Bangles.
Bangle bracelets are coming back.
Not the little, quivering—if plump—
hearts that dangled romantically from
our mothers’ bangle bracelets, but this
time round flat coins in antique gold,
stamped with Indian heads, or square
coins, mysterious with cryptic Chinese
characters. The jingle of coins is
merrier music unquestionably and bet-
ter adapted to these days than is the
trembling of tossed hearts.
The bangles on these new bracelets
seek safety in numbers. To be abso-
lutely correct, one must wear no less
one for
than seven of them at once
each day in the week.
GOING
RIGHT OUT OF
YOUR STORE!
$3.60
worth of good
merchandise
Swans Down is not only, in itself—pound for
pound—about four limes as profitable for you
as ordinary flour, but it sells a lot of other
merchandise—cake-making ingredients — that
bring you a profit on every item!... Use your
Swans Down displays. Cash in on the great
Swans Down advertising campaign that is
telling women, these days, that Swans Down
is not only the perfect flour for cakes, but for
all their baking! ... And if your wife hasn't
treated you to Swans Down muffins or waffles
or cookies or biscuits—or a flaky Swans Down
pie crust or short bread-—she’s holding out on
you. Speak to her! The catra goodness that
Swans Down gives all baking is your right
... your due.
SLUG DOWN |
SWANS DOWN
CAKE FLOUR
Made by
IGLEHEART BROTHERS, INC.
EVANSVILLE, INDIANA
Distributed by
GENERAL FOODS SALES COMPANY, INC.
(C) 1929, G. F. Corp.
MICHIGAN TRADESMAN
September 25, 1929
WORLD PROSPERITY.
Any fears which may have been
aroused by the idea that the proposed
European economic union would act
to the disadvantage of the United
States should be effctively dispelled by
the recent statements of Dr. Julius
Klein, Assistant
merce. No one is in a position to speak
Secretary of Com-
with greater authority on any question
which concerns this country’s foreign
trade.
Admitting that one effect of eco-
nomic union abroad and any lowering
of Continental tariff barriers would be
to quicken trade rivalry between Eu-
rope and America, Dr. Klein still be-
lieves that a far more significant re-
sult would be an increase in the mar-
ket for American goods. In so far
as the economic union contributed to
Europe's react
favorably upon he Old World’s buying
power, and this reaction “would be
bound to have repercussions upon our
export prospects not only across the
Atlantic but in almost all parts of the
prosperity it would
world.”
In other words, a lowering of Euro-
pean tariffs, which on the surface
might seem to mean that foreign man-
ufacturers could undersell those of the
United States, would in time react di-
rectly to our advantage. For our
prosperity will soon reach its limits
if the rest of the world cannot keep
pace with us. Foreign buying power
becomes a more important factor in
the expansion of our indusries every
year and prolonged depression in Eu-
rope would soon make itself felt on
this side of the Atlantic in spite of all
our self-sufficiency.
Dr. Klein also took occasion to point
out that we have good reason to be
interested in everything which con-
tributes to Europe’s prosperity, for
the simple reason that it absorbs no
less than 46.3 per cent. of our total ex-
ports. Within the past four years sales
abroad of ten distinctively American
commodities have more than doubled.
We may arouse bitter criticism among
Europeans along political lines, but
none of those things for which we are
assailed has served to turn them aside
from buying our products. It is not
A United
States of Europe, whatever form it may
likely that anything will.
take, need cause no alarm here.
GROUP SELLING SOUGHT.
To those manufacurers who have
had to contend with various forms of
bulk purchasing, such as chain, syn-
dicate and group buying, the view taken
by a New England cotton mill execu-
tive that sellers as well as buyers
should be permitted to combine in
their operations would naturally ap-
peal as a fair one. They see themselves
pitted individually against large buy-
ing aggregaions that often dictate or
attempt to dictate terms even to some
big producing organizations. The law
on one hand forbids sellers to combine
on prices and terms and on the other
Government agencies are actually fos-
tering group buying as a means of re-
ducing distribution waste.
Of course, a more unbiased scrutiny
of this situation reveals the difference
between combined selling and com-
bined buying. The seller does not
have to accept the terms of the buyer,
and group buyers are far from con-
trolling distribution. The buyer, on
the contrary, if all or a majority of
sellers acted in concert, would have to
accept the terms made to him.
From the standpoint of the consum-
er, too, there is certainly a marked
difference as to what group buying and
group selling means. The group buy-
er passes lower prices. The
group seller, it is to be feared, would
insist upon higher prices. Perhaps
along
the advocates of selling combines will
object to this statement, but it is ob-
vious, nevertheless, that what they call
“fair prices”
and fair is only another word for high-
is their prime objective,
er in this case.
It is very doubtful that any
decided anti-trust
law is to be expected. In fact all evi-
dence points to its more rigid enforce-
ment in view of the vast monopolies
relaxing of the
now formed or in process of consoli-
dation.
DRY GOODS CONDITIONS.
The abrupt drop in temperature after
the unseasonal hot spell had the de-
sired effect on retail trade and sent
sales totals up in a highly satisfactory
fashion. The demand for fall goods
was greatly stimulated and added to
the volume being done through spe-
cial offerings that are being made in
celebration of store anniversaries.
The increase in sales volume is con-
sidered in not a few cases secondary
to the benefit derived from having
early indications of what consumers
will prefer in the weeks to come. In
the women's wear lines especially, the
style changes have been welcomed as
a source of additional business, and
yet the weather was preventing a real
test of the acceptable modes.
Just how the new fashions will take
hold is still a moot question, although
many of the leading dressmakers al-
ready report their wide acceptance.
Not a few retailers, and they include
the most progressive types, are not
promoting extreme designs, and in-
tend to push only moderate changes
and wait for the main trend of the
demand to become clearer. It seems
worth while pointing out that a swing
to Victorian styles is apt to have a
profound effect on all lines of mer-
chandise.
Manufacturing and wholesale mer-
chandise markets are quick to respond
to the improved demand at retail.
Rush orders have been received in
many lines, and prompt delivery has
become an important question with
buyers. Price advances are named on
a leading line of rugs and bleached
goods are marked up by one organ-
ization.
PRISON FOR SALE.
England is disposing of its prisons.
The national prison at Warwick has
just been sold and twenty-three others
have been closed or converted to less
painful purposes since 1914. Some have
been made over into hospitals or
workhouses, and some were even
changed into tenements to relieve the
housing shortage after the war.
The interesting point about this
process is that the abandoned institu-
tions have not been replaced. The
prison population of England has gone
down to a little more than half what
it was in 1904.
is accounted for by provision of pro-
Some of this- decrease
bation sentences and a sharper dis-
crimination between criminality and
insanity. In minor offenses fines have
been imposed where prison sentences
were once the rule. But an_even more
significant circumstance is that con-
victions for drunkenness have shown
an impressive decrease.
The census of 1923 showed a prison
population in this country of 109,619.
Allowing for differences in population,
the ratio is about three jailbirds in
this country to one in England. And
recent events have emphasized the
shortage of prison accommodations and
the need for extensive and expensive
additions to America’s prison system.
Perhaps the Crime Commission can
discover the reason for this unflatter-
ing comparison. Certainly such facts
and figures call for study
MENTAL HEALTH.
The New York Academy of Medi-
cine is taking a useful step toward
creating a better understanding by the
medical profession of the significance
of mental and nervous factors in dis-
ease through its plans for a free and
open two-week course on psychiatry
and mental hygiene. For it is not only
the mental specialist who is called up-
on to deal with nervous and emotional
disorders. Every physician and every
social worker comes in contact with
such cases daily, and in many instances
the emotional factors in a case of ill-
ness are as important as the physical.
It is significant that in 1928 there
averaged more persons in American
hospitals under treatment for nervous
and mental disorders than for all oth-
er diseases combined. While this does
not necessarily mean that such cases
are increasing, for the mentally ill are
now often taken to the hospital for
treatment while formerly it was felt
that nothing could be done for them,
it does show that nervous disorder in
this country is widespread.
Normally, according to medical au-
thorities. mental disorder is due sim-
ply to the failure of the individual to
adjust himself to his environment. He
can often be helped, if his case comes
under observation in time, to such an
extent that no positive disease results.
This is why the burden of responsi-
bility for preventing nervous disorders
rests upon the general physician. The
specialist seldom gets the case until it
is far advanced.
SITUATION BECOMES MIXED.
Although there has been no marked
change in the general business and
industrial situation, there is more basis
for now describing it as somewhat
mixed. Operations still hold over a
year ago, but the basic lines of activity
disclose evidences of recession. Thus,
the steel industry is slackening and
buying is quite hesitant. Automobile
output is also suffering some curb,
while building continues to languish.
As a general thing the list of mis-
cellaneous industries appears more ac-
tive and with better chances of con-
tinued activity than the so-called key
lines. The therefore,
whether any change in the general
business trend is likely to show itself
question is,
in the near future. The steel business
will be watched closely for signs of
something besides a temporary lull.
According to
month’s business in the
sarly reports on the
automobile
field there has been some slackening
in demand. Manufacturers of the
cheaper cars have apparently seen
cause to reduce their schedules. It is
noteworthy that for seven months this
year producers increased their pro-
duction only 1 per cent. more than the
increase shown by exports and regis-
trations. This does not mean, of
course, that stocks are not large.
As far as purchasing power goes,
the report on August employment and
payrolls raised no anxiety. Payrolls
attained a new peak, although there
was some decline in the number of
employed. The condition of agricul-
tural demand is not so clear, and lower
prices and reduced outturns may re-
duce the buying power in farm dis-
tricts.
BAY RUM AS A BEVERAGE.
The bay rum sold in ten-cent em-
poriums is not intended as a beverage,
but it may be used as such, at least
Afer five days of hearings
and eleven hours of jury deliberation,
it has been decreed in a Des Moines
court that this apparently innocent ac-
cessory to the perfect shave and man-
in Towa.
ageable haircut is outside the law.
The decision is that bay rum is “in-
toxicating and palatable.” The first is
a matter of alcoholic content and quan-
tity consumption; the second is a mat-
ter of experience which few will care
to emulate. Those who will drink bay
rum. would probably drink anything.
And in any case, as Secretary Low-:
man points out, there is very little
that can be done about it.
being what it is, any known formula
Bay rum
which would make it impossible as a
beverage would spoil its usefulness as
bay rum.
Whatever the consequences of Pro-
hibition, it has probably done little,
if anything, to alter the social, moral
or legal status of a bottle of bay rum.
WHY OYSTERS BLUSH.
As another achievement of science,
the State Department of Agriculture
announces discovery of the reason why
some oysters blush. Not all oysters
blush, but some do, and uncertainty as
to the cause has led both dealers and
consumers to snub them. Apparently
the cause is bilirubin rather than mod-
esty or shame. Bilirubin is a harmless
coloring substance, secreted by some
bivalves in their system for no con-
spicuous reason. It may be that oys-
ters regard bilirubin somewhat in the
nature of rouge. Anyhow, a delicate or
even a deep blush on an oyster need
no longer discourage the epicure.
‘Sweet are the uses of adversity’—
for others; not ourselves.
The sport rarely is a winner in the
business arena.
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September 25, 1929
MICHIGAN TRADESMAN
9
DEGRAAF VS. STOWE.
Full Text of Judge Verdier’s Charge
To Jury.
Ladies and gentlemen of the Jury:
This is an action for damages brought
by Martn DeGraaf, called the plaintiff,
in an action against Ernest A. Stowe,
and the Tradesman Company, called
the defendants. In the declaration
filed in this case, the declaration being
a statement of the plaintiff's alleged
cause of action, there are two matters
complained of by the plaintiff, and
against the defendants, one of them
based on an alleged conspiracy on the
part of the defendant, Stowe, together
with one William G. Farnsworth and
others, it being claimed that the ob-
ject of that conspiracy was to deprive
the plaintiff, DeGraaf, of his position
with the Wolverine Metal Specialties
Company and to. substitute Farns-
worth in his place, and to cause the
appointment of a receiver because, as
the plaintiff claims, he refused to re-
sign at Mr. Stowe’s request, and to
so manage the affairs of the receiver-
ship as to cause the loss of not only
the plaintiff's stock interest in this
Wolverine Metal Specialties Company,
but also his interest by way of loans
that it is claimed he or his wife, or he
and his wife jointly, had made to the
company. In view of the testimony
of the plaintiff himself, as to the con-
dition of the affairs of this company
just prior to the filing of a petition by
the defendant, Stowe, for the appoint-
ment of a receiver and in view of his
testimony that he himself was either
going to have a receiver appointed, or,
as he expresses it, throw the company
into bankruptcy at that time or at
about that time, and in view of the
fact that he himself, acting for the
company, consented to the appoint-
ment of a receiver, and had a receiver
appointed of his own choice, namely
the Michigan Trust Company, and in
further view of the fact that he says
that at that time his stock in this com-
pany was not worth a penny, without
the further continued financial assist-
ance of the defendant, Stowe, the court
has ruled that that portion of the
plaintiff’s claim is not something that
you are to consider. You will, there-
fore, lay aside whatever your impres-
sions may be from the testimony in
this case as to any claim of damages
on the part of the plaintiff against the
defendant on account of the loss of his
position with this company, on account
of the loss of his salary as an officer
of this company, on account of the loss
of any of the money which he has in-
vested in this company or on account
of the loss of any money that either
he or his wife, or himself and his wife
jointly, have loaned to this company.
Under the ruling of the court all of
those things are out of this case.
What is left in this case is the claim
of the plaintiff that the defendant,
Stowe, and the Tradesman Company,
as the publisher of the Miichigan
Tradesman, published certain articles
reflecting on the good name, fame and
credit of the plaintiff, DeGraaf, and
by doing so injured him in his name,
fame and reputation and in his busi-
ness and calling as a building con-
tractor. It is for that and for that
alone that, under the ruling of the
court, he is now claiming» damages.
A libel is a malicious publication,
expressed either in printing or writ-
ing, tending to blacken the reputation
of a person and exposing him to pub-
lic hatred, contempt or ridicule.
Ordinarily in a case of this kind
there is certain proof required on the
part of the plaintiff in order to make
out his case.
it being admitted by the defendants
that these articles were published bv
them respecting the plaintiff in this
case, and the articles being articles
which accuse the plaintiff of certain
crimes, and the defendants having as-
sumed full responsibility for the writ-
ing and the publication of these ar-
In this case, however,
ticles, it may be assumed that the
plaintiff has made out a case of libel
on the part of the defendants. In
other words, in the eyes of the law
these articles which have been publish-
ed by the defendants, charging crimes
on the part of the plaintiff, are in and
of themselves libelous publications.
It is the claim of the defendants,
however, that the statements made in
these articles are true; that they are
fair, correct and accurate statements,
with regard to what this plaintiff has
done; and I charge you that the truth
of the statement is a complate defense
to an action for libel, if it be a fair,
correct and accurate statement of what
the plaintiff has done.
The issue in this case, therefore, in
spite of the mass of testimony which
has been taken, is a very, very simple
These articles were published
by the defendants; they are libelous
in and of themselves.
issue.
However, the
defendant can justify them by show-
ing, if he can, that they are true. So
the issue is whether or not these state-
ments made in these several articles
are true. If they are untrue, then the
plaintiff is entitled to a verdict at your
hands. If they are true then the de-
fendant to a verdict of “No cause of
action,’ and that is the simple issue
before you in this case.
The burden of proof is upon the de-
fendants to satisfy you by what is
called a preponderance of the evidence
that these articles are true and correct
statements. Having made these alle-
gations and claiming that they are
true, the burden is upon the defendant
to prove that they are true, and to do
so by what I have called a preponder-
ance of the evidence—not by evidence
that satisfies you beyond a reasonable
doubt, as in a criminal case, about
which you have so often heard during
your services upon this panel, but by
a preponderance of the evidence; and
by that is meant the greater weight of
the evidence; by that is meant such
evidence as when weighed in contrast
with that opposed to it has greater
force in satisfying you of its truth.
Without reading to you the articles
upon which the plaintiff claims to base
this case, it may be stated in general
that each one of these articles con-
tains within it what is admitted to be
a true and correct transcript of either
an order of one of the courts in this
city or of the remarks made by one of
the judges in one of these courts. In-
sofar as these articles are merely the
quotations of the orders of these courts
or the remarks made by the judges
thereof, the defendants had a perfect
right to publish them in full. Your
determination of the question, there-
tore, as to whether or not these ar-
ticles are true, should relate only to
that part of the articles which does
not consist of quotations from the or-
ders or remarks of the courts, but
consists of the comments made by the
defendant on the orders or remarks
so made.
In these articles—speaking generally
—the defendants charge the plaintiff
with larceny, embezzlement and _ per-
jury and that his bankruptcy applica-
tion bore evidence of dishonesty; that
is, that the application of plaintiff in
this case bore evidence of dishonesty;
And it is the claim of the defendant 1
this case that the plaintiff in this case
had been guilty of larceny and em-
bezzlement and perjury, and of mak-
ing a bankruptcy application that did
bear evidenec of dishonesty, and that
as stated in the article, he was headed
for jail on account of what he had done
and that he was taken to jail on ac-
count of what he had done. In other
words, the defendant claims that all
cf these statements made in regard
to tiie plaintiff were the truth.
Taking up these several charges
made by the defendant against the
plaintiff, it is the claim of the defend-
ant that in March of 1927, and whiie
the plaintiff, DeGraaf, was the presi-
dent and treasurer or custodian of the
funds of the Wolverine Metal Special-
ties Co., on or about the first of March,
he withdrew from a special account
kept in the Burton Heights branch of
what was then the Kent State Bank
an account which the defendant claims
was not only kept secretly from Mr.
Stowe, clandestinely, but an account
which the defendant claims that the
plaintiff had told the book-keepers of
this concern to keep from Mr. Stowe’s
knewledge, not to let him know about
it, the sum of $2,272.22; that $400 of
this money was money that the plain-
tiff, DeGraaf, had withdrawn from the
regular account of this company, which
was kept in the main office of the
Kent State Bank and that the other
$1,80€ odd dollars was money that
came in from the payments by cus-
tomers of their accounts for goods
purchased from this company, and
that on this day DeGraaf went to this
branch bank, and by check of the com-
pany withdrew this sum of money, by
virtue of which the account in this
special deposit or special account was
reduced to about $45 or $46, and also
by virtue of which the account in the
main office was reduced to about a
similar sun.
The defendant further claims that
after the appointment of a receiver by
the Kent Circuit Court, and after the
discovery by the receiver of the tak-
ing of this money by DeGraaf, a peti-
tion was filed in the receivership pro-
ceeding in the Circuit Court to com-
pel plaintiff, DeGraaf, to show cause
why he shouldn’t be required to turn
over this money to the receiver; that
in a sworn answer to this petition the
plaintiff, DeGraaf, made the statement
under oath that this was money he
was entitled to because of a debt the
company owed to him for moneys that
he, DeGraaf, had advanced.
Mr. Geib.
if Your Honor will read the exact
Pardon me, Your Honor,
language of the affidavit, there would
not be any chance for misapprehen-
sion; it is undisputed.
The Court. Well,
(Papers handed to the Court).
where is it?
The Court. You may strike out
what I said about the affidavit or
answer and the jury will disregard it.
The affidavit reads, the affidavit made
by Mr. DeGraaf, who having made
the affidavit is called the affiant: “That
with regard to the $2,272.22 item re-
ferred to in said petition, this is a pay-
ment by the corporation, namely, the
Wolverine Metal Specialties Co., on
its account with affiant and has been
properly credited to the corporation;
that thereupon the circuit judge in
charge of this receivership proceeding
ordered DeGraaf to return the money
to the receiver and that at a later date
DeGraaf signed and swore to a state-
ment in respect to this same money
that he had turned it over to his wife,
because of money she had advanced to
this company and in payment of the
company’s debt to her, which had been
by an error of the book-keeper entered
on the books of the company as a debt
the company owed to him, DeGraaf.
Mr. Geib. Pardon me, I would like
to have Your Honor read the affidavit.
The Court.
do that. I am stating in substance
Oh, I am not going to
what the affidavit was.
Mr. Geib. There is no dispute about
what it was and it is very important
that it be stated exactly.
The Court. Defendant further claims
that in the course of that proceeding,
Judge Perkins made certain remarks
which vou have heard read and which
remarks were also published as a part
of one of these articles and that Mr.
DeGraaf was again ordered to return
this money taken from the treasury of
this company.
Defendant also claims that plaintiff,
DeGraaf, continued in his refusal to
return this money and then filed a pe-
tition in bankruptcy in the United
States District Court, and that in the
schedules attached to that petition he
listed under oath this same sum of
$2,272.22 as a debt owing by him, De-
Graaf, to the receiver of this company,
and in connection with this petition in
bankruptcy, requested a stay of pro-
ceedings which were then being taken
in the Circuit Court to hold him in
contempt for the failure to return this
money; and that Judge Raymond of
the United States District Court in an
order, which is one of the orders con-
tained in one of these articles and
which you have heard read, decided
that this was not a debt dischargeable
in bankruptcy, for the reason that it
was a wrongful appropriation of the
funds of this company by Mr. De-
Graaf and that the temporary order is-
sued, staying the proceedings in the
Circuit Court, should be set aside,
whereupon and at a date after the pub-
lication of these articles complained
of, Mr. DeGraaf was by an order of
Judge Perkins in the Circuit Court in
10
this receivership proceeding held
guilty of contempt of court in his fail-
ure to turn back this money to the
receiver. It is the claim of the de-
fendant that Judge Perkins found the
plaintiff, DeGraaf, was guilty of the
fraudulent misappropriation of these
funds; that he was guilty of contempt
of court and that the same consisted
of the fraudulent misappropriation and
his wrongful failure and refusal to pay
over to the receiver the sum of $2,-
272.22, which he had in his possession
and under his control as the president
and treasurer of the Wolverine Metal
Specialties Co.
With respect to the taking of this
money, the defendant, Stowe, claims
that DeGraaf’s actions in the matter
amounted to embezzlement or larceny
and that he was, therefore, justified in
calling him a thief and an embezzlez.
Possibly T should state to you what
larceny and embezzlement are. Lar-
ceny is the wrongful or the fraudulent
taking of the money or personal prop-
erty of another without that other’s
consent, with the intent to deprive the
owner of his property or money.
There is also defined in the statutes
of Michigan what is meant by the
term “embezzlement,” also called lar-
ceny, under the circumstances such as
are claimed by the defendant in this
case, and I shall read to you the
statute: “If any officer of any incor-
porated company shall
fraudulently dispose of, or convert to
his own use, or shall take or secrete
with intent to embezzle and to convert
to his own use, without the consent of
money or other
property of another, which shall have
come to his possession, or shall be un-
der his charge by virtue of such office
or employment, he shall be deemed, by
so doing, to have committed the crime
of larceny. If any officer of any in-
corporated company receives or col-
lects money or any other property for
the use of and belonging to another,
embezzles or fraudulently converts to
his own use, or takes and secretes with
intent to embezzle and convert to his
own use, without the consent of his
emplovers, master or the owner of the
money, or goods collected or received,
he shall be deemed to have committed
The failure, neglect or re-
fusal of such officer to deliver or re-
fund to the proper person or company
such money or goods entrusted to his
care, upon demand, shall be prima
facie proof of intent to embezzle.”
With respect to this sum of $2,272.22
the defendant, therefore, claims that
under the circumstances as to the
keeping of this alleged secret account,
under the circumstances under which
the money was taken from this account
by the plaintiff, DeGraaf, and his con-
tinued failure to return it upon de-
mand, that he was guilty of larceny or
embezzlement; that he did wrongfully
convert it to his own use and take it
without the consent of his employer,
with the intent to deprive his employer
of it, and that he, therefore, was justi-
fied in saying that he was guilty of
larceny or embezzlement.
The plaintiff, on the other hand,
claims that he had no wrongful intent
in taking this money; that he was do-
embezzle or
his employer, any
larceny.
- judicial proceeding.
MICHIGAN TRADESMAN
ing it believing that he had a right
to take it. And in respect to that
item it is not for this court or this
jury to go behind the finding of the
Circuit Court in respect to this money,
insofar as the court held the respond-
ent DeGraaf—he was the respondent
in that proceeding—guilty of contempt
of court in failing to return this money.
It is for this jury to determine, how-
ever, from all the evidence in the case
as to whether or not DeGraaf did or
did not take it with the wrongful in-
tent.
As I have already told you, to con-
stitute larceny or embezzlement, it
must have been taken with a wrong-
ful intent.
It is also claimed with respect to
this proceeding to compel DeGraaf to
return this money that he was guilty
of perjury, on account of the affidavits
he made in this proceeding. Perjury
is defined as the wilful and corrupt
false swearing after an oath lawfully
administered in the course of some
judicial proceeding as to some matter
material to the issue or point in ques-
tion.
These were made in a
They were affi-
davits relating to a matter material to
the issue. Were they made wilfully
or corruptly? And by that is meant,
were they made with knowledge that
they were false or with an utter and
reckless disregard of whether they
were true or false? If they were wi:l-
fully and corruptly made, then they
were perjured statements and_ the
plaintiff was guilty of perjury, and the
defendants were justified in calling him
guilty of perjury. If they were not,
then, of course, they were not per-
jured statements, and the plaintiff
would not be guilty of perjury, nor the
defendant justified in saying that he
was, and that is for you to decide, and
as I have already said, the burden is
upon the defendant in that matter to
prove that they were perjured state-
ments.
There are other matters of larceny
charged by the defendant. The de-
fendant claims that in January, 1924,
Mr. DeGraaf collected $400 from the
Sherburne Co.; that the Sherburne
Co. sent a check in that amount in
payment of its account, or in payment
on account, and that the books of the
company do not show that the Sher-
burne account was credited with the
payment of this sum, and that the bank
account does not show that the $400
was credited to the account of the com-
pany, and that the check was endorsed
by Mr. DeGraaf; therefore, having
come into his hands and not having
gone into the treasury, that he stole
or embezzled the money. He claims
that he did not. It is for you to de-
cide whether he did or did not. The
burden of proof, as I said, being upon
the defendant to establish the truth of
this charge by a preponderance of the
evidence.
It is also charged that he, DeGraaf,
embezzled other sums; that he took
out life insurance in the sum of $15,-
000 with his wife as beneficiary to the
extent of $10,000 of it, and with his
bank, the Grand Rapids Savings Bank,
the beneficiary to the extent of the
affidavits
other $5,000, on account of a loan that
he personally had made from the bank,
and that at his instance the company,
the Wolverine Metal Specialties Co.,
paid the premiums on his life insur-
ance, and charged the amount of these
premiums to the insurance account of
the company; in other words, that he
bought life insurance, of which the
company was not the beneficiary, with
the funds of the company, and that,
therefore, he embezzled the amount
that it cost to pay for this life insur-
ance,
I charge you as a matter of law
that no officer of any corporation has
any right to use the funds of the com-
pany to pay for his personal life in-
surance of which the company is not
the beneficiary, without the consent
of its board of directors.
I believe the defendant claims that
this was done without any authority,
without any knowledge on the part
of the other directors or officers of
the company. I believe Mr. DeGraaf
claims that he told Mr. Stowe about it.
If he did wrongfully convert this
money to pay this life insurance prem-
ium to his own use from the funds of
the company, it would be embezzle-
ment in the eyes of the law. Whether
he did or did not is for you to decide,
bearing in mind that the defendant has
the burden of proof in that respect.
There are other claims, but I shall
not detail them any further, both as
respects claims that the plaintiff, De-
Graaf, did commit perjury in regard
to other matters and that he did em-
bezzle, abstract and steal from the
company. :
In these articles the plaintiff, De-
Graaf, is also charged with making
statements evidencing dishonesty in
his bankruptcy proceedings. Making
false statements in bankruptcy pro-
ceedings is also a crime and it may
therefore be said that a charge of this
kind is charging crime. The defend-
ant claims that his bankruptcy petition
and schedule show that he concealed
or failed to disclose assets that he
previously claimed to own; that he
claimed to own assets, among them
Round Oak Stove Co. stock, which he
never owned, in one statement, and
in his bankruptcy petition did not
make any such claim. If he made
statements evidencing dishonesty and
you are satisfied of it by a preponder-
ance of the evidence, then the de-
fendant was justified in making the
statement he did in that respect. If
you do not so find by a preponder-
ance of the evidence, he was not justi-
fied in making such a statement.
So the whole question, ladies and
gentlemen of the jury, turns upon the
question as to whether or not the de-
fendant has satisfied you by a pre-
ponderance of the evidence that the
statements made in regard to Mr. De-
Graaf and his doings are true and that
he did commit the offenses charged in
these articles.
It is sufficient for the defendants to
justify, if they justify so much of the
libelous matter as constitutes the sting
of the charge. It is unnecessary to re-
peat and justify every word of the al-
leged libelous matters, so long as the
substance of the libelous charge is
September 25, 1929
justified. And by that is meant, for
instance, in the eyes of the law the de-
fendants would be held to have justi-
fied if they proved by a preponderance
of the evidence that the plaintiff, De-
Graaf stole substantial sums of money,
without necessarily proving that he
stole about $8,000. Or take another
example, that he took this money at
about the time the receiver was ap-
pointed instead of on the exact day the
receiver was appointed. I merely state
those as instances to show that for the
defendant to justify he must substan-
tially prove the charges that he has
made, but not prove them in all their
detail, although in order to justify he
must prove each one of the crimes with
which he has charged the plaintiff.
The first question, therefore, for you
to decide is whether or not the de-
fendant has satisfied you by a pre-
ponderance of the evidence of the
truth of the charges made in these ar-
ticles. If he has, that is the end of
this case and your judgment will be
“Not guilty,” or “No cause of action.”
If he has not, then your judgment will
be in favor of the plaintiff, and it will
then be your duty to determine what
his damages are.
The statutes of Michigan make cer-
tain provisions in regard to damages in
cases of this nature and I shall read
them to you, so far as they have ap-
plication here.
In suits brought for the recovery of
damages for libel in this State, the
plaintiff shall be entitled to recover
only such actual damages as he may
kave suffered in respect to his prop-
erty, business, trade, profession, oc-
cupation or feelings. In regard to the
damages the plaintiff claims to have
suffered in respect to his _ business,
trade or profession, it is his claim that,
due to the publication of these articles,
he was unable to work for a period of
about a year and that prior thereto he
had enjoyed a salary of $50 a week.
In regard to feelings, damages are
not susceptible of any exact computa-
tion for injury to feelings, but the
amount cf damages in such cases :s
left to the good sense of the jury. The
elements to be taken into considera-
tion in assessing such damages are
whatever you find to be the injury to
his feelings, mental suffering, injury
to his character, and reputation due to
the publication of these alleged libel-
cus articles.
Now it is also the claim of the
plaintiff in this case that he is entitled
to what are called exemplary or
punitive damages—damages by way
of punishment, in addition to such
damages as he may have suffered by
reason of the publication of these ar-
ticles. In order to be entitled to re-
ccver added or exemplary or punitive
damages, the burden of proof is upon
the plaintiff to satisfy you by a pre-
ponderance of the evidence that these
articles were published with what 1s
called in the law express malice; that
is, that they were published by a per-
son who had an evil heart, an evil
mind towards the plaintiff, without
any just cause or excuse, and with such
clear want of any ground for their
publication as to warrant the inference
(Continued on page 31)
: September 25, 1929 MICHIGAN TRADESMAN 11
In millions of coffee cups,
, you'll find the reason for
MAXWELL House “Turnover”
so a ENA ROE RRS Na »
a: ago, barefooted pickaninnies used to dance atten-
dance upon the carriages of the quality folks who
had come from afar to sample the hospitality of the old
Maxwell House. Even in those distant days, when the G QO oO D
coffee of this courtly Southern hotel was at the begin-
ning of fame, other coffees often claimed to be “just
as good.” —EP-
Time and the tastes of a nation have judged these
claims impartially, and today Maxwell House is the larg-
est selling packaged coffee in the world. And so, whenever
history repeats and the old-time claims recur, we are FT O f 2
quite willing to place our trust in the critical sifting of
Time and in a nation’s taste.
The rare and matchless quality of Maxwell House— —=>
backed up by the largest advertising campaign ever put
behind any coffee — accounts for the extraordinarily
rapid turnover which moves Maxwell House so quickly a A S T
from your shelves.
AXWELL 49)
—_——
, HOUSE DROP
_ Cofee
12
rc iNANCIAL
The Tyranny of Things.
For years Charles W. Garfield has
been in the habit of delivering brief
addresses once a week to the officers
of the Grand Rapids Savings Bank
and the managers of the branch banks.
The talks are brief and informal and
the subjects discussed cover nearly
every phase of life faced by the aver-
age banker. Last Wednesday Mr.
Garfield started his 1929 series, which
will run from sixteen to twenty weeks
and which—through the courtesy of
the speaker—will be reproduced from
week to week in the Tradesman. The
first effort is as follows:
At the behest of our President I will
give my initial talk to you this morn-
ing and it will be one of a series which
will follow, mostly commonplace and
connected with life rather than bank-
ing. There are a number of things on
my mind I want to chat with you about
these few minutes, attached to the
title of Tyranny of Things.
When I was a lad ten years old, our
family moved from Milwaukee to
Grand Rapids, and all of the personal
effects and household goods were
placed upon a fishing smack, a sail
boat, and we came across to Grand
Haven where everything was trans-
ferred to the flatbottomed steamer
“Nebraska” which brought us up the
river to Grand Rapids. My father and
I were always pals and I felt perfectly
free to talk with him about anything,
and when all our effects were put
aboard the boat and we were settled
down, I said, “Daddy, what do we
have so many things for?” and he re-
plied, “ I see what is on your mind,
my boy, that you are perfectly aston-
ished at the wonderful lot of things
that we have gathered together to take
over to our new home in Michigan. It
sort of weighs upon your mind and T
don’t know but what you are right
about it. But you see, your mother
and I came into Wisconsin with
nothing but a rifle, an axe and a few
school books. For years we were very
limited in the things which we pas-
sessed. so that as we have gathered
them during the years they become
more precious to us because we had
so little to start with, and we dislike
to have any of them get away from
us.” When we arrived at Burton Farm,
the house in which we lived was small,
the barn was large, so that a great
portion of the household effects had to
go into the barn for storage. Thev
were really a burden to us, and Mr.
Burton. of whom the farm was bought,
had been gathering all sorts of things
and the barn was already pretty full of
things that he couldn’t take away with
him because he was going into smaller
quarters. Many, many years after
that, when I came in possession of the
property and was caring for it, it seem-
ed best to have the barn taken down
and I gave it away with the under-
standing that it should be placed unon
another farm and preserved as a his-
torical subject. having been the first
farm barn built near Grand Rapids.
But there were in that barn the gather-
ings of 80 years. A lot of fool things
had been saved but having some his-
MICHIGAN TRADESMAN
torical value: implements, household
appliances and the things that were of
importance under primitive conditions
of life. Just what to do with all these
things was a problem. I finally decided
when the barn was to be taken down
to place them all outdoors and let it
be known that those things could be
taken by anybody who would be inter-
ested in them, with the legend upon
them “Take One.’ I was soon rid ot
the responsibility of ownership; but
all of those things had gone into other
families to be treasured for a time and
to be a burden later on. I have settled
up a good many estates, and only in
one case was there any arrangement
for the definite disposal of personal
effects. That problem was usually
thrown upon the executor of the es-
tate, and through all these experiences
T have ome to a thorough understand-
ing of the “Tyranny of Things” and
heve come to the conelusion as far as
my own affairs are concerned and as
far as my influence will go, to try and
arrange so that personal effects shall
not be a burden upon somebody who
follows after.
You are young people, most of you
with homes and families and I want to
carry this message to you: Try to do
away with unnecessary things unless
they shall have some rare historic
value. Do not burden your home with
a lot of things of little value which are
cumbersome. And by all means ar-
range your affairs so that these things
that you do gather shall not be a great
burden for possibly some stranger who
may have to settle up your affairs. And
it seems to me that it is important to
begin this lesson with our children.
When I was a lad, instead of haviing
a great volume of playthings, I only
had three, and I am glad that my par-
ents taught me to have a place for
those three playthings and when I was
not using them, put them where they
belonged, so they should not be a trial
to anybody else. A few evenings ago
Mrs. Garfield and I made a call where
there was a family of three children.
A go-cart was on the sidewalk im-
mediately opposite where we alighted
from our car and had to be moved be-
fore we could go up the steps to the
residence. Another go-cart was im-
mediately in front of the entrance door
and had to be moved. In the entrance
the children’s playthings were scat-
tered everywhere. The home was a
lovely one with fine furniture and at-
tractive accompaniments of all kinds;
but the children’s things were the most
prominent things in evidence. If the
children had been playing with them
and using them, I wouldn't have
thought much about it; but the chil-
dren had gone away and left things to
be a burden to somebody else and an
unhappy accompaniment to the neig'-
borly call. The habit of putting things
away so they shall not be a trial to
somebody else is a most important one
to inculcate in children, and, if it is
thoroughly established, becomes a
wonderful asset during their entire
life.
So that my message to you this
morning is to avoid in your household,
as far as possible, the domination of
the tyranny of things, and put your
September 25, 1929
a
~~ « « & BAM TAT
OFFERS EVERY SER=
VICE TO THE MAN
WHO WARTS TO BE
SOMEBODY «. « 4
SQnasssswsssiiis
OLD KENT BANK
CAPITAL AND SURPLUS, $4,000,000
RESOURCES, $38,000,000
THREE DOWNTOWN OFFICES
ELEVEN COMMUNITY BRANCHES
The Measure ot a Bank
The ability of any banking institution
is measured by its good name, its financial
resources and its physical equipment.
Judged by these standards we are proud
of our bank. It has always been linked
with the progress of its Community and
its resources are more than adequate.
GRAND RAPIDS SAVINGS BANK
“The Bank Where You Feel At Home’’
16 CONVENIENT OFFICES
Phone 86729 Night Phone 22588
THE INVESTIGATING AND ADJUSTMENT CO., INC.
COLLECTORS AND INSURANCE ADJUSTERS
Fire losses investigated and adjusted. Bonded to the State of Michigan.
Collections, Credit Counsel, Adjustments, Investigations
Suite 407 Houseman Building Grand Rapids, Michigan
Pe TSE
September 25, 1929
MICHIGAN
TRADESMAN
13
effects in such shape that in case you
are suddenly taken away, they will
not be a trial to those who will come
after you and have to take possession
of your affairs. This is a very com-
monplace message, and still, with the
experience of a good many years be-
hind me, I feel that it is not unim-
portant in connection with the arrange-
ment of our affairs.
Charles W. Garfield.
The Tradesman esteems it a great
privilege to be able to present to its
readers this series of talks to its read-
ers, because of the character of the
man who prepares and presents them
Mr. Garfield’s richest gift to his com-
munity, his friends and his church is
not his wealth or even his ability, but
his character, and that character is an
expression of his religious faith. To
him religion is not simply an_ in-
heritance from rugged forebears by
whom it had been dearly purchased,
nor even the conviction of a strong
mind; it is the passion of his soul. In
it he finds the moral integrity of the
universe which makes his own integ-
rity natural and inevitable. Men may
differ from him in opinion, but never
question his motives. In an age of
confusion he makes right obvious. Like
all forthright men he often
brusque, but to privileged to
share his home or his friendship, he
gives tenderness, sympathy and under-
standing as generously as he gives
everything else. No finer or truer
tribute can be paid him than recently
came from one of his long-time as-
sociates: “He is the best loved man in
the city.”
mo a
Money’s Rise Is Explained.
Money’s rise sooner than usual after
the mid-September settlements this
year is giving the financial district a
great deal to worry about but the ex-
planation for what has happened when
understood is simple.
seems
those
First of all it must be remembered
that the Treasury did not pay out in
cash the full $500,000,000 necessary to
meet the maturing notes. The new
47% per cent. notes offered for sub-
scription were extraordinarily sweet.
They presented a tax-exempt feature
that made them in one respect more
to be desired by investors than any
similar previous flotation. Consequent-
ly it is logical indeed to presume that
a substantial number of holders of the
maturing notes turned them in for the
new issue rather than cash. To the
extent that investors presented their
old notes in exchange the Treasury
was relieved obviously from the neces-
sity of putting money out into the
market: but from the money mar-
ket’s standpoint this program tended
to cut down the supply of funds that
otherwise would have flowed into use.
It was an influence for tightness.
Then the advent of firm money fol-
lowing the tax date this year was
hastened by the way the dates fell on
the calendar. It would have been dif-
ferent had the 15th fallen on a Monday.
It fell on Sunday. This meant that
most of the income tax checks were on
hand Saturday. They were assorted
in part over the week-end. Many of
them no doubt were presented for col-
lection on Monday and Tuesday. It
is natural to suppose that a large pro-
portion of the tax checks were col-
lected at the beginning of the week and
that this process tended to draw funds
in substantial volume away from the
market. It is what always happens a
few days after the tax date. Undoubt-
edly the receipt of these checks on
Saturday this year accelerated the
usual post-tax-date money squeeze.
How the introduction of unexpected
outside influences will affect develop-
ments nobody knows but the prospect
for any substantial reduction in money
rates over the next few days on the
basis of normal trends is not very
bright. Whatever benefits the market
may expect by way of receipts of cash
in payment for maturing redemptions
presumably it has already received.
That pressure for ease will not then
be spread over the current week. On
the other hand income tax checks will
continue to flow in for several days
and draw off funds. Nowadays, of
these normal factors often-
times are offset through shifts of funds
by investment trusts or in connection
course,
with new financing operations,
Paul Willard Garrett.
[Copyrighted, 1929.]
—————————
Yardsticks For Trust Stocks.
In an article on “Investment Trust
Yardsticks” in the Bankers Magazine
recently, Walter N. Durst reaches the
conclusion that “the advice
emptor’ is still pertinent.”
‘caveat
English methods of appraising in-
vestment trust securities are discussed
in some detail and British policies of
management are compared with gen-
erally accepted American practices.
Management is held to be one of the
most important factors to be = con-
sidered in studying trusts.
Earnings, of course, should receive
primary consideration, but in case of
new trusts operating results are un-
known. Figures presented indicated
American trusts had a better record of
3ritish and Scottish
groups for which figures are available.
earnings than the
“One of the oldest methods of judg-
ing an investment trust is by its cap-
“Re-
companies
ital structure,” says the article.
cently several investment
have been formed using but one class
of stock—common—wiith the conten-
tion that all earnings will thus accrue
to the common stockholders. This
statement, involving the entire ques-
tion of capital structure, meets four
objections:
“(1) British and Scottish trusts have
been almost uniformly successful and
their capital structure has been based
on a ratio of about 4%4:3:21% of deben-
tures, preference stock and ordinary
stock. Their policy has been to in-
crease the two
senior to the ordinary or common
more rapidly than the ordinary stock.
“(2) Practically all American gen-
eral management trusts have issued
preferred stocks or debentures.
“(3) This trading on the equity in-
creases the earnings on the common.
If the trust averages 10 per cent. over
a period of years and 6 per cent. is
paid on preferred and debentures, the
classes of securities
extra 4 per cent. will go to the com- It
mon, and the smaller the amount of fert
common the larger the earnings for it. to
may be necessary to make the pre-
the debentures, but if
ed convertible, or attach warrants
the capital
Established |
Inve
“The Bank on th
Square”
GRAND RAPIDS
NATIONAL BANK
860—Incorporated 1865
NINE COMMUNITY BRANCHES
GRAND RAPIDS NATIONAL COMPANY
stment Securities
Affiliated with Grand Rapids National Bank
Investment Securities
E. H. Rollins & Sons
Founded 1876
Phone 4745
4th Floor Grand Rapid
s Savings Bldg.
GRAND RAPIDS
New York
San Francisco
Boston
Philadelphia
Los Angeles
Chicago Denver
London
L. A. GEISTERT & CO.
Investment S
ecurities
GRAND RAPIDS— MICHIGAN
506-511 GRAND RAPIDS TRUST BUILDING
Telephone 8
-1201
Uncle jake Says
ym >
‘The reason so many men fail in business is
because they are always gazing on its dimples
instead of trying to remove ils freckles.”
y ears ago Ww hen we started to make
KVP Delicatessen Paper
as pretty good, but
ed to let it go
asked our cus
it out to us the
rey discovered any,
V1 t rat We improved
ind kept o proving unaal now
we can f
y say to you that
etter, in its line,
rreasy and moist foods
for wrapping g
than KVP Delecatessen Paper.
KALAMAZOO VEGETABLE PARCHMENT Co.
KALAMAZOO, MICHIGAN
14
MICHIGAN TRADESMAN
September 25, 1929
can be used for only a year or two at
the lower rates, earnings on the com-
mon will be increased.
“(4) If there is only common stock
outstanding, the inclination may be to
pay out a higher percentage of earn-
ings rather than to create a larger mar-
gin of surplus for the debentures or to
set up preferred dividend reserves.”
William Russell White.
[ Copyrighted, 1929.]
———
Lack of Appreciation Sometimes a
Great Drawback.
It was a refreshing pleasure for me
to spend the better part of two days
last week in company with one of the
most conscientious Home-Trade work-
ers I have ever met—Jim Andrews,
secretary of the Jackson Home-Owned
Stores Association. We found vol-
umes of sentiments and convictions in
common; and as discussion and ex-
change of confidences mellowed our
acquaintance, Jim quietly confided to
me a pathetic experience which is uni-
versal to all self-giving laborers for
common welfare.
To speak plainly, Jim just had a
little touch of the blues, it seems, at
the particular moment. He has 138
members down there on the rolls of
the Home-Owned Stores Association,
where there ought to be 350. With the
exception of the original group of less
than 20, everyone of them were secur-
ed by personal solicitation.
Now, the Home-Owned Stores As-
sociation is made up of more than a
secretary. It is supposed to consist ii
a membership, with every member on
the lookout for other members, as well
as any possible openings for the sec-
retary to appear as a speaker before
clubs and other gatherings on behalf
of local trade.
Instead, the story is pathetically this:
the members all seem to expect Jim
to hustle all the new memberships.
Not only this, but he must go out him-
self, and solicit his own engagements
to speak. A most embarrassing thing
to expect of anyone! He recalls just
once that a member secured a speak-
ing engagement for him.
But this isn’t the worst. So often,
when he approaches someone on Main
street, on the idea of joining the parade
and lending support to a common
cause in which he participates as to
benefits, the reply is very much like
this:
“Fine! You’ve got a good racket,
there! You ought to be making money
out of it! If you can get away with
it, I don’t blame you a bit for doing
it! But what do I get out of it?”
If there is anyone on the wide, green
earth who should realize the value, the
need and the lack of harmony, co-
operation and concerted effort among
their own ranks, it is the independent
merchant. He, himself, feels hurt
when the public suspects him of graft-
ing on his trade, because he knows in
his own heart that it isn’t the truth;
but he does not hesitate to plaster
cynicism all over the complexion of
someone else who is honestly trying
to work with him, and accuse him of
nothing but ultra-selfish motives!
Certainly this is a sad commentary
on the merchant’s sense of fair play
and clean sportsmanship. Why doesn’t
he say “yes” or “no,” purely on the
basis of a proposition’s merits as they
are presented to him, without going
out of his way to bite the hand that
may be trying to bind up his own
wounds? Have some merchants just
simply been cursed with an inherent
streak of meanness that gives them a
sense of unholy glee in maliciously
hurting someone else; or are they be-
coming so steeped in their own self-
pity that they think everyone else is
grafting but themselves? In _ either
event, the independent merchant needs
to wake up to three realities:
(1) He isn’t the only honest man
left on the earth; (2) He wants to be
understood, and known as an honest,
sincere servant of the public, worthy
of his just hire; (3) He cannot expect
to keep even the few supporters and
fellow workers he has, if he persists
in trampling their motives under his
feet, maliciously and without cause.
They will soon leave him, with the
suggestion that he take a jump in the
lake. Life’s too short in this fast age
for any man to put up with that sort
of thing all his days. Going to work
for a chain store doesn’t condemn a
man to take that sort of treatment.
Unless I am mistaken, this question
of Home-Trade and universal justice ia
business comes awfully close to being
the religion of such men as this man
Andrews. Business men take care
how these men are treated. You can’t
find enough of them, now, to fill the
demand. Why be reckless with them?
This is not in defense of Jim. He is
able to take care of himself. It is only
an appeal for a square deal to no one
knows how many Jims there are scat-
tered over Michigan. I run into them
constantly.
This may all be said for sincere sec-
retaries of Chambers of Commerce, and
other functions, including club officers.
Take a checkup in your home town;
and, if you can find one man who is
putting himself out to keep teamwork
alive in your midst, I’ll wager that he
has been a victim of this very outrage.
Have you been one of the persecutors.
If so, shame on you. Be man enough
to look him up, and apologize. You
owe it to him; and a merchant must
pay his debts if he wants to keep his
credit good. W. H. Caslow.
2-2
Salesmen and Credits.
It is surprising to learn that credit
men are only now beginning to enter-
tain the view that credit and sales
functions are best exercised by differ-
ent individuals. Among authorities on
salesmanshp this opinion has long
prevailed. The two duties are obvious-
ly conflicting to no small extent. The
salesman is by nature and training an
optimist wihle the credit man, if not
exactly the reverse, must know how
to exercise caution and be on his guard
against too ready credulity. This does
not mean, of course, that sound sales-
men are indifferent to the responsi-
bility of their customers. The good
salesman is always interested in that
phase of the people with whom he
deals, for he knows perfectly well that
in the last analysis his own success
depends on the profitableness of his
operations to the concern for which
he works. He can make little progress
against a steady stream of rejected
orders. But it is one thing for him ‘to
understand the futility of bad sales and
quite another to take upon himself the
duties of official watchdog against
poor risks. In the latter case he is
almost sure to press too hard in one
direction or the other, or else to ham-
per his activities by efforts to main-
tain a nice balance of judgment. The
salesman, in short, must always be the
convinced and convincing advocate.
HOTEL FOR SALE
Hotel King and Contents at
Reed City, Michigan.
Solid brick building, 40 Rooms and 3
Stores. Best location in town and doing
good business.- Will sell at 20% of re-
placement value. $6,000 will handle, bal-
ance on terms to suit.
The Hotel K ng is equipped with Hot
and Cold Water and new steam _ plant.
Situated on two Railroads and two
through Auto’ Routes. Owner must
change climate. Address
WILL CURTIS, Reed City, Michigan
INVESTMENT
SECURITIES
The
Industrial Company
Associated with
The
Industrial Bank
Grand Rapids,
Michigan
Resources over
$5,600,000.
To impose upon him the job of credit
scout at the same time that his mind
is on sales is to ask him to act as
judge as well as advocate, a combina-
tion that appeals neither to common
sense nor to experience in human af-
fairs. Needless to add, good sales-
men do not fail, on their own motion
to report evidence of bad_ business
practice or of financial weakness when
either one comes under their observa-
tion. |
Here’s a dainty that will de«
light you. Crisp, flavory
younds of delicious toast made
with fresh eggs, whole milk
and finest wheat. High in
energy and tissue building
food values. Rich in flavor.
Splendid for infants and grow-
ing children. At your grocer’s.
DUTCH TEA RUSK CO
HOLLAND MICHIGAN
Fenton
Davis
&
Boyle
Lnvestment Bankers
vy
Detroit
Grand Rapids
Chicago
We recommend the
purchase of
FEDERATED
PUBLICATIONS, INC.
6% SECURED GOLD
NOTES
WITH STOCK PURCHASE
WARRANTS
Write or Phone us for
Particulars
September 25, 1929
MICHIGAN TRADESMAN
15
MUTUAL FIRE INSURANCE
Suggestion For a Fire Prevention
Speech.
My first thought when I address a
group of people in the interest of fire
prevention is—“I wonder how many
have given serious thought to the ques-
tion, ‘Why be careful to prevent
fires??” The customary attitude to-
ward this subject reminds me of a
story:
Two farmer boys, driving a wagon-
load of kindling to town, were over-
taken by a neighbor who told them a
considerable quantity of wood had
fallen from their cart. The older boy
was for driving on, saying they had
no time to bother with it; but the
younger insisted they should deliver
a full load as promised, so he went
back alone to gather up the lost sticks.
A quarter hour later he came trudging
to the wagon with a great armful of
kindlings. At this instant a swarm of
hornets, evidently angered by a care-
lessly tossed stick, swooped down on
the older lad, seated atop the load. One
of the insects alighted on the horse,
which promptly plunged forward so
violently as to dislodge the boy who
fell to the ground, much to the amuse-
ment of his companion whom he had
refused to assist.
Too often the attitude of people to-
ward actively practicing fire preven-
tion in their own homes or places of
business is, “I haven’t time to be
bothered with it,” or in other words,
“Let George do it,’ and then, when
some thoughtless act permits fire to
start, perhaps bringing ruin to them,
they are startled out of their com-
placency too late.
Oftentimes they express the thought,
“Why should I worry, insurance will
pay the bill.’ True—insurance foots
the bill, but who pays for insurance?
Actually, you control the cost of in-
surance in your own section, for what
other basis is there for the cost of this
service than the average burning rate
in the territory
There are two other things to think
of in connection with fire losses. If
anyone questions the urgent need for
fire prevention let him consider the
loss of life. Every year, on the aver-
age, more than 10,000 people in Amer-
ica suffer a horrible death in the midst
of flames. And to this misery must
be added the long train of injuries
that do not result fatally. Fire causes
great suffering. Although many office
buildings have been made compara-
tively safe, such is not the case with
American homes. As a matter of fact,
6624 per cent. of the deaths from fire
occur in homes and worst of all, 31
per cent. of these deaths are among
children under ten years of age! Par-
ents would do well to consider if the
lives of their own children are ade-
quately safeguarded.
Again, if anyone questions — the
urgent need for fire prevention.let him
consider the economic loss wrought by
fire. The value of the property de-
stroyed annually totals to the huge
sum of almost a half billion dollars.
This material is simply burned out of
existence—destroyed forever. No ma-
gician can wave his wand and bring
it back for useful purposes. Then
there is the suffering incident to un-
employment as a result of fires. When
‘a great industry suffers a serious fire,
numerous thrown out of
work temporarily, sometimes perman-
ently, in which case they have to move
on to another section in order to find
work. An analysis of industrial fires
indicates that of one hundred plants
burned, 43 per cent. do not resume
operations, 14 per cent. suffer reduc-
tions in credit rating, 17 per cent. fail
to issue a financial statement and 26
per cent. lose business. An additional
economic loss is the adverse effect on
men are
businesses associated with the indus-
try destroyed. The even flow of goods
between the industries is slowed up or
stopped and perhaps contracts are
broken.
How are we to stop the depredations
of the Fire Demon? There are three
ways in which we can aid. First we
should be careful to prevent fire. In
our homes we can refrain from doing
the little things that, seemingly un-
important, oftentimes result disastrous-
ly. We should clean out the chimneys
annually and keep the smokepipes in
repair; refrian from putting hot ashes
in wooden containers; use only stand-
ard electrical equipment and installa-
tions; be careful with the use of in-
flammable liquids; and provide an in-
combustible roof. Similarly, we should
use reasonable care in our places of
business.
Even so, there will at times be ac-
cidental fires and we need to tear a
leaf from the book of our European
neighbors. We should so construct
our buildings that a fire, once started,
will be confined near the place of
origin until the fire apparatus arrives.
Building codes, such as issued by the
National Board of Fire Underwriters,
are a pattern after which communities
may draw up their own codes for fire-
safe structures.
The third element is an adequate and
efficient fire department. With motor-
ized apparatus, firemen can be on the
scene of most fires in time to prevent
the destruction of property of high
values, provided they are properly
trained and equipped and the property
is constructed to withstand the assault
of fire for the first few minutes. In
conjunction with this it is highly im-
portant that a modern and efficient
alarm system be installed in order that
fires may quickly be reported.
Effect of the Panic Ninety-Three
Years Ago.
Citizens of Grand Rapids often
claim that the city has never suffered
from a boom and the usual results of
such a condition. So far as it pertains
to the city, the claim is well founded.
Villagers of the early forties were
nct so fortunate. Read a statement
published by Franklin Everett years
azo if you are interested in the sub-
yect under consideration at this mo-
ment. “No town felt more the crush-
ing effect of the financial revulsion
which paralyzed the business of the
country between 1836 and 1842. Grand
Rapids had been the center of specu-
lation. Settlers were filling up the re-
gion and great enterprises were under-
taken, some wisely and some based on
supposed prophetic vision. A saw
mill, “the greatest in the world,” was
among the noted undertakings. Lots
were sold at fabulous prices. There
was money in everyone’s pockets—
wild cat money. Everybody was get-
ting rich. Speculators were greedily
buying up land and lots. If a man
owed a few thousand dollars it did not
matter, because he had lands and vil-
lage lots which were sure to doubie
in value. Lawyers, doctors, merchants
and capitalists of the East
rovers in the woods in search of lands
became
All bought and went home to dream of
fortunes easily
hues were in the sky.
did bubble. Banks, in the shape of
expanded loans, had furnished the gas
and millions of pairs of lungs were
acquired. Rainbow
It was a splen-
strained for its inflation. All at once
the bubble burst. Banks, speculators,
merchants all were gassed into blank
space. The big bubble contained all
When it burst their hopes
Nothing
their hopes.
dissipated. remained
bad smell.
was running to and fro,
crowd,
tears fell fast
swore aloud.
lands or
About ail
had
S€en _______
Handicraft of Patchwork Sweeps the
Country.
There passed away in the time of
King Solomon an Egyptian queen who
was so well beloved that her hand-
maidens devoted many months to the
making of a funeral tent that would
befit her station. It was made of
thousands of tiny pieces of gazelle hide,
stitched together. Women have made
patchwork from that day to this, the
present “patchwork wave” sweeping
the country being proof that the art
loses none of its virtue with the pass-
ing of time.
Down the ages women have satis-
fied a desire for expression in creating
patterns, and also meeting a need, in
the patching and making of quilts.
There hugs the ceiling to-day in many
a cabin home in Missouri and the
South a quilting frame that is a cen-
tury or more old. It was customary
in the early days to suspend it there
when not in use and to let it down on
the backs of four chairs when a quilt
was ready for the frame.
The women in those days were in-
tensely devout, expressing their love
for the Bible in patterns called by such
eloquent names as Heaven’s Gate, the
Star of Jerusalem, Robbing Peter to
€ — MICHIGAN TRADESMAN 7
Pay Paul and Tree of Paradise. The
patches were made of cloth of their
own spinning and weaving and colored A N UN U S UA L C O LL E C TI O N S E RVI C E
with dyes made of herbs. The colors i
were never in the soft shades of to- We dig up your
day. Blue was 'an uncompromising Lost Money
blue, red was red and purple was
purple. With patterns angular in out-
line, these pioneers were the origin-
ators of the futuristic in art and did
Mr. Srowe says: We are on the square. Soe will you
after you have used our service. No extra commissions,
Attorneys fees, Listings fees or any other extras—
Only one small service charge.
. pa : REFERENCES: . ce Sais ;
not know it. The diamond, the sheil Any Bank or Chamber of Com- For your protection we are
= Be eae a Eacoee aaticdae far merce, Battle Creek, MR. STOWE hondes by ine ToS
17 one ‘aie rose were en e patterns for of THIS PAPER. Michigan Retail anu Co. of New or
quilting, and the quilting bee was an Dry Goods Association. ae
event that brought women with their
‘ babies and thimbles from miles around. Give us a trial on some of your accounts now.
—
The Unknown holds no terrors for
9 e e e
the deserving. Merchants Creditors Association of U. S,
en Suite 304, Ward Building. Battle Creek, Michigan
Humor is the best lubricant of life.
ICHIGAN BELL TELEPHONE Co.
hen You build or remodel
your home
One telephone does not suffice for the
modern home; today the kitchen, bed-
rooms and basement in many homes are
being equipped with extensions.
Countless steps are saved by extension tele-
phones and the cost is only 2% cents a day.
MICHIGAN TRADESMAN
September 25, 1929
.DRY GOODS
Michigan Retail Dry Goods Association.
President—F. H. Nissly, Ypsilanti.
First Vice-President — G. Martin,
Benton Harbor.
Second Vice-President-—-D. Mihlethaler,
Harbor Beach.
Secretary-Treasurer — John Richey,
Charlotte.
Manager—Jason E. Hammond. Lansing.
Changes in the Season’s Coats.
It is now considered fashionable to
wear a coat that harmonizes’ with
rather than matches the frock. Ad-
vance models of this style are being
shown in shades of brown, from seal
to butternut; castor, beige, amber,
bottle green, plum, eggplant, purple
and red, and in black, for which there
is a great vogue in Paris and which
promises to be equally fashionable on
this side of the Atlantic.
In these more formal coats, how-
ever elegant the model, there is no ap-
They
the ordinary
pearance of overelaboration.
are all cut longer than
tailored or sports coat and the prin-
cess model is easily the leader, through
several other styles are shown. Some
of these others are almost severe i1
their simplicity. The flare is intro-
duced in various ways and the hemline
ts scalloped or dropped at the back.
The Russian blouse effect, the Em-
pire waist, the bolero, tiers and flounc-
es are shown in some new models. The
appears in a
luxurious coat of brown velvet. In
this, two tiers follow the low dipping
line of the bolero back, and, curving
upward in front, disclose a circular
flounce, which gives the flaring skirt-
line. This model is made sumptuous
with a voluminous collar and deep
puffed sleeves of beaver fur.
It is in the softer, less tailored style
of coat that new details are shown, for
some couturiers are responding to the
demand for more elaboration. One
designer presents a coat that fits the
figure closely all the length of the
back and is cut away to show a low-
posed circular flounce in front. Fancy
seams in diagonal lines define the hips
and there is a high voluminous collar
with a narrow shoulder cape attached.
Other designers use straps of the fab-
’ rie stitched in simple geometric pat-
terns on straight coats, and a few un-
usual models have appeared with a flar-
ing flounce with the fullness drawn all
to one side, leaving the other side plain.
——_2+2+2>—____
Amber Jewelry Gains in Vogue.
Amber is proving a stylish solution
of the problem of what jewelry to
wear with the new Autumn browns.
No color presents such difficulties to
the jeweler as does brown, whose
sombre beauty absorbs the life from
most other colors. Fortunately, go'd
comes in enough shades to insure one
of pleasing tone to combine well with
any nuance of brown that may be de-
sired, but jewels are not so accom-
modating in possessing chamelon-like
qualities. ‘Topaz is lovely, but lacks
that element of novelty so essential to
the success of a fad. Amber, while
always admired and cherished, has not
in a generation had the spotlight of
fashion attention so focused upon it.
Amber, like gold, runs a whole
gamut of shades and tones, from which
almost any class of brown may be ef-
fectively complemented. As it ages
bolero, in particular,
amber grows darker, so that the real
antique amber is almost like topaz if
of the clear type, or like ancient bees-
wax if it happened originally to be
clouded. For the deep browns with a
bit of red in them, such as partridge,
witch brown and even morisand, this
antique amber is adapted, or, better
yet, Chinese red amber might be
chosen, while the medium shades of
German amber go well with the green
browns, caramel, sable and_ prairie
grass. The very light shades of amber,
whether clear or clouded, share this
faint tendency toward green, and
therefore are also limited to the green
browns.
Amber finds its best use in a bead
of some sort, and the effort this sea-
son is directed toward making that
bead a new type. Either the crudely
flattened, button-like beads in antique
or, if in clear German amber, the
rondel bead, a flat disk faceted or
rounded at the edges, is considered the
smartest at the moment. These same
flat disks, as it happens, are made up
in all kinds of material and strung to-
gether to make one of the most popu-
lar bracelets of the moment.
~~. a
The Cat May Now Be Dry Cleaned.
New Yorkers seem to be divided in-
to two classes—those who have pets
and enjoy looking in the windows of
pet shops for reasons of comparison,
and those who have no pets and are
deciding what to buy. At all events,
cats, dogs, birds, mice and monkeys
never lack an audience. :
People go to pet shops not only to
buy pets, but to buy food for them
and to obtain advice. The woman
who buys a puppy at one of these
shops goes back for advice at every
unfavorable development in the ani-
mal’s growth, so that the proprietor
becomes a physician, and even a bank-
er, advising his customer what to ask
for the animal if she wants to sell and
where to look for her market.
A by-product of the universal de-
sire for pets is the “beauty shop” for
dogs and cats. One may have the
cat dry-cleaned for $3 by a process
which, it is asserted, is not in the least
injurious. Perhaps that is the correct
way, for putting the cat in the bath-
tub often seems to have a disastrous
effect on its nervous system. In an-
other shop, devoted solely to birds,
one may find a remedy, if not a cure,
for every bird ailment.
—_~+~++—____
Smart Accessories.
The Chanel gauntlet glove is <
startling novelty. Made in heavy kid,
they are cut long enough to wrinkle
freely over the wrist before the stiff
gauntlet cuff begins. This cuff sup-
plies the element of surprise, for it is
made up of horizontal strips of leather,
each about three-fourths of an inch
wide and in six different but harmon-
ious dull shades. There is also a stiff,
narrow scarf shaped like and not much
wider than a man’s necktie. This has
two tones running through it, length-
wise with borders at either end of the
same width as the gauntlets on the
gloves and bearing the same horizontal
strips of blended color.
To wear with the short jacket suits
there are many crisp collars and cuffs
sets of organdie. The collars are at-
tached to a sort of waistcoat in front,
and the backs have but an elastic cas-
ing to keep them in place. These sets
come in white, ivory, peach, maize,
green, orchid and blue. A few may
be secured in the brown and gray
shades.
—_2+ +> —__
Two-Tone Glassware Popular.
The use of contrasting colors in
table glassware, in which crystal 15
combined with black, royal blue or
green, is now being taken up in the
Middle West and in New England,
according to manufacturers who have
found the combination treatment popu-
lar in the metropolitan district. Black
and royal blue are said to be the most
popular colors for use with the crystal.
One manufacturer is now offering ivy
balls of the popular color for table
decorations. The balls are made with
a small hole in the top and are intend-
ed to be filled with water with sprigs
of ivy inserted.
——_+>+>___
Package Novelties in Demand.
Boxes made to resemble miniature
chests or tables and used as packages
for men’s garters and arm bands are
in demand for the holiday trade. The
boxes find favor because they can be
retained by consumers as handy re-
ceptacles for collar buttons, cuff links
and other dress accessories. Orders
from Eastern bakeries for cardboard
boxes in which sliced bread can be
marketed are now being received.
Business on such boxes has been con-
fined to the West for the last six
months, but bakeries in Pennsylvania
and New England are now beginning
to take an interest in this method of
marketing their products.
—————_-s_ >
Note Mixed Trend in Furnishings.
Dickey bosom shirts are in active
demand in men’s furnishings, favor
for these types this Fall promising to
be considerably larger than a year ago.
In volume-selling merchandise, blue
collar-attached and to-match styles re-
tain leadership. Interest in polo shirts
is now easing. Neckwear is doing well,
particularly in blue shades, but a
dearth of new patterns is commented
upon by retailers. Business in men’s
hats has not been developing as active-
ly as was expected, a factor in this, at
least locally, being the later date at
which the Jewish holidays come this
year.
OPEN A
NEW PROFITABLE
DEPARTMENT
No Investment
If you operate a retail store, here
is an excellent opportunity to se-
cure a well selected stock of shoes
at popular prices, and adapted to
family trade. Product of reputable
manufacture. We establish retail
prices and merchandise under prac-
tical modern plan.
YOU RECEIVE COMMISSIONS
ON ALI SALES. The proposition
is open only to merchants who do
not carry footwear of any k'nd but
who believe they could sell a fair
volume. For full particulars ad-
dress Box 1000, c/o Michigan
Tradesman.
Do You
Want Big
Volume, New
Customers,
Large Profits,
Brisk Future
Business?
Or If You Want
To Retire From
Business
—Then You Want a
Jos. P. Lynch 10 Day
Sale.
A large immediate increase
in sales, no drastic mark-
downs, and hundreds of new
customers at practically a
normal advertising cost.
That is what a Joseph P.
Lynch 10 day sale can do
for your store.
Furthermore — a Jos. P.
Lynch sale tones up store
morale, and actually creates
tremendous good will which
results in larger future busi-
ness.
May we furnish definite, con-
vincing proof of how. the
Jos. P. Lynch 10 day sale
achieves success in any store,
large or small, regardless of
where located, or local busi-
ness conditions? Write to-
day For Full Details. There
is no obligation.
Nationally known merchan-
dising expert, whose origin-
al, dignified and high class
sales methods have won the
endorsement of hundreds of
leading stores from coast to
coast. ea
The
JOSEPH P. LYNCH
SALES CO.
3rd Floor Home State Bank
Bidg.
GRAND RAPIDS, MICH.
September 25, 1929
MICHIGAN TRADESMAN 19
SHOE MARKET They decided they would put it over usually wolf or fox. The suits are Believe me when I tell you that
Michigan R-tail Shoe Dealers Association big. There would be no half way do- — said to be particularly attractive when thrift of time will repay you in after
-President—Elwyn Pond. ee nS : eon y : . : : . heath 36 ae. oe f ; ; —
da Presidont ft Wilson, ing things on this! And so they did it. worn with metallic blouse s, thus ef life with a usury of profit beyond your
Secretary—E. H. Davis. Here are some of the results they fecting an ensemble. Tweed suits, most sanguine dreams; and that waste
Treasurer—Joe H. Burton.
Asst. Sec’y-Treas.—O. R. Jenkins.
Association Business Office, 907 Trans-
portation Bldg.. Detroit.
Did You Know This?
Anything that makes it more diffi-
cult for people to get into your store
cuts down your sales possibilities. Ex-
perts on store layout have found by
actual check that even a single step
leading from the sidewalk level to the
door will deter many
shoppers from coming inside.
The front
of a window because something has
store window
average person stops in
caught his eye in passing. Having
stopped he sees other things and keeps
moving along in front of the window.
If the store front is the average mod-
ern type with a center door set back
feet, the window
keeps moving along looking at the dis-
play until he finds himself right in
several shopper
front of the door. If he has seen
something interesting he probably
steps inside, and the window has
served its purpose.
But if he has to step up a step te
keep following the window around to-
ward the door then he will probably
walk straight along the sidewalk to
the window on the other side, and the
store has lost a possible prospect.
Far fetched? Not a bit of it. The
test has been made with identical dis-
plays in the two types of windows and
actual count shows that the street level
store draws a considerably larger per-
centage of window inside.
The chain stores all know this. You'll
not find a chain store with
there is any possible way of altering
the front to make them unnecessary.
Often a slight incline will make a step
and this is often re-
shoppers
steps if
unnecessary,
sorted to.
And here’s another little mistake in
store arrangement we often see, that
the chain stores with their scientific
study of store layout have discovered.
Recently we have seen several stores
with a display case inside the door,
but directly in front of it, so that the
whole store interior is not visible.
This often deters possible customers
from coming in.
The best possible arrangement for
the average store is a broad aisle lead-
ing from the door. This is more in-
viting, and it gives the possible cus-
tomer more of an invitation to step
inside than the case, no matter how
attractive, that shuts off his view of
what is inside.
There are any number of these little
points of store arrangement that make
an actual difference in a store’s sales.
—_—_—_~++ >
Hosiery Campaign Succeeded.
If you had to sell 1,588 pairs of a
new line of hosiery in seven days how
would you go about it?
The hosiery department of the Guar-
antee Shoe Co., of Birmingham, Ala.,
was introducing a new line of hosiery
in its department. The store wanted
to break all records and to let the
whole town know it was selling that
particular line of goods. And so the
officials of the store got together and
mapped out a plan.
got from the introduction sale of a new
line. One clerk sold 240 pairs in one
week, a book-keeper, whose business
was not selling hosiery, sold 158 pairs,
and even the advertising manager sold
The
second day of the introduction sale,
36 pairs. All this in one week.
which was to last one week, the store
had to re-order by wire. The output
was so great.
The method the
simple enough.
store used was
It was merely the way
it was managed. Every employe in
the store was put to work selling. Two
teams were made up from the. em-
ployes and every chance they got they
introduced this new line of goods.
The book-keeper mentioned above
was set to work calling up friends and
telling them the store was introducing
a new line of hosiery and that a con-
test was on among the employes of the
store. She talked about the hosiery
at luncheons, parties and every chance
she got. Result was she sold 158 pairs
when she was not even a saleswoman
in the store,
The manager of the department her-
self sold 240 pairs in the one week.
The working against
each other and striving to beat sixty
to finish ahead of the other.
teams were
——_~.+>
Boy’s Birthdays Important Events.
Boys, and boys’ birthdays, are im-
portant to the Boldrick Shoe Co., 946
Fifth street, San Diego, Cal., accord-
ing to J. E. Boldrick.
“We have always tried to reach the
boys in our advertising for we are con-
scious of the influence of boys over
fathers and mothers—their friendship
is worth cultivating. I have a_ boy
myself and I know how I feel about
it, so why should other fathers of boys
be so different? They are not.
“One thing we tried that worked out
well was awarding a watch retailing at
$2.50 with every twenty dollar pur-
chase. Now this watch was the kind
of a watch that would please a boy,
not disappoint him; it would run and
keep time in an acceptable manner for
a year or two years.
“Right here let me say that I have
always believed the awarding of cheap
presents brings more grief than any-
thing else; I know how my boy feels
when he is given something that soon
goes to pieces or fails to function. He
doesn’t like it. Why should other
boys be different? They are not!
“Now this birthday business: that
has brought us many enthusiastic and
bright-eyed young friends. We use
various means of learning when birth-
day anniversaries occur. Asking di-
rectly is a good plan and offends no-
body.
——_+~+~+____
Velvet Suit Demand Gaining.
One of the
velopments in the women’s ready-to-
week's interesting de-
wear trade is the greater call received
for velvet suits in misses’s sizes. The
skirts of these suits are quite long, and
the coats are also longer than were
seen last season. Most of them are
made with large pouch collars of fur,
principally for sport wear, continue to
meet a call in the lower price ranges.
These are mostly cut on quite strictly
tailored lines, and lack the expensive
trimming of the higher-priced
ments.
gar-
of it will make you dwindle alike in
intellectual and moral stature beyond
your darkest reckonings.
———_> >. __-
Each daybreak helps to
break you.
make or
MIcHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE CO.
MUTUAL PROGRESS
CASH ASSETS
ee
ee)
ae.
ye
Peet
Aone $
es 151,393.18
eee 200,661.17
Meanwhile, we have paid back to our Policy Holders,
in Unabsorbed Premiums,
$380,817.91
for
Information «rite to
L. H. BAKER, Secretary-Treasurer
LANSING, MICHIGAN
460.29
7,191.96
85,712.11
you more.
FAST SELLING IONIA FLOWER POTTS
Fancy, Plain or Assorted. ,
If we send you this crate of quick sellers we will sell
36 — 4 in. pots and saucers @ 2%c $ .90
36 — 5 im pots and saucers @ Se 1.80
24 — 6 in. pots and saucers @ 7c 1.68
12 — 7 in. pots and saucers @llc 132
6 — 8 in. pots and saucers @l6c .96
°
‘otal net: 22000 $6.66
You can double or treble your money on this assortment.
IONIA POTTERY COMPANY
Tonta, MIcHIGAN
Phone 93401
CIATED TRUCK LINES
The Outstanding Freight Transportation Line
of Western Michigan.
State Regulation means Complete Protection.
ASSOCIATED TRUCK LINES
108 Market Av..
Grand Rapids, Mich.
20
RETAIL GROCER
Retail Grocers and Meat Dealers Associa-
tion of Michigan.
President — A. J. Faunce, Harbor
Springs.
First Vice-President—G. Vander Hoon-
ing, Grand Rapids.
Second Vice-President —Wm. Schultz,
Ann Arbor.
Secretary — Herman Hanson, Grand
Rapids.
Treasurer—J. F. Tatman, Clare.
Trustees—O. H. Bailey, Lansing; M. C.
Goossen, Lansing: Grover Hall, Kalama-
zoo; O. lL. Brainerd, Elsie; Ole Peterson,
Muskegon.
Somewhat Dry Statistics on Somewhat
Dry Economics.
To write of our dry land is a ven-
turesome, touchy undertaking, so at
the outset I promise that my com-
ments are from the standpoint purely
of economics, clearly, solely and ex-
clusively from the outlook of what
practical changes have been brought
about for the better by our much-
discussed eighteenth amendment. I
quote an editorial from the New York
Times:
“Tt was bound to come—the true éx-
planation of the $100,000,000,000 of
life insurance now in force in the
United States. The source is. Dr.
Cherrington, general secretary of the
World League Against Alcoholism. To
him it is self-evident that the prem-
iums on the great mass of life insur-
ance are paid by a considerable por-
tion of the Nation’s former annual
drink bill of approximately $3,000,000,-
900.
“Fortunatus’s purse, it is now evi-
dent, must have been the product of a
Volstead revolution similar to our own.
In no other way can we account for
the fact that, no matter how much you
took out, there was always a piece of
nioney in the purse. Consider this
former United States drink bill of ap-
proximately $3,000,000,000. Out of
that sum, once so foolishly spent, we
now save enough to spend about $3,-
060,000,000 per year on insurance
premiums, $4,000,000,G00 a year on au-
tomobiles, $2,000,000,000 a year on
movies, $3,000,000,000 a year on in-
creased savings bank deposits, $2,000,-
000,000 a year on increased building
loans, $2,000,000,000 a year on college
endowments, $10,000,000,000 a year for
reconstruction loans to Europe and ad-
ditional tens of billions on good roads,
public high schools and golf links.”
“That unquestionably is the most
serious indictment of the pre-prohibi-
tion situation. The Nation spent on
drink the sum of $3,000,000,000 a year,
which if turned to better uses would
have automatiically become about $25,-
000,000,000.”
So the Times has its little joke, but,
in fact, all it caustically alleges in sar-
casm is true. Nay, the Times has not
told the half of it, for it entirely omits
to mention the grocer, the butcher, the
baker, the clothier, the dry goods mer-
chant, the hardware dealer, the dentist,
the doctor and all the hundreds of
other plain, homely folks whose activi-
ties touch the home so intimately and
with such beneficence, every mother’s
son of whom to-day gets untold dol-
lars which went for drink in the “good
old times.”
Ts it possible that the Times has un-
wittingly uttered facts where it planned
to write only burlesque? To my mind
it has come pretty near the truth—if
MICHIGAN TRADESMAN
not actually stated truth—along its
entire line of argument. For support-
ing instance, let us consider the wire
drawing plant of the Bethlehem Steel
Corporation, in Johnstown, Pennsyl-
vania, because that plant evinces typi-
cal past and present conditions in
American industry.
I had never seen wire drawn, so
when in Johnstown I got permission
to go through it. There I saw 2%
inch iron bars 21 feet long heated to
what is known as “cherry red’ in a
furnace so hot that the whole body of
the metal was a uniform white heat as
it was drawn from the fire. Those
bars were then run through a series
of rolls which successively reduced
them to an inch, 34 inch, half inch and
so on down to a rod, imperfectly
rounded, of about 3% inch.
At every step of the reduction
process the rolls and rods were doused
with cold running water to keep the
rolls cool enough for their work. This
made a hissing and splashing which
it was dangerous to approach, the
latent heat being still so great at the
last roll that the iron was yet dark red.
We moved on to the drawing ma-
chines, each in charge of a man who
handled one machine drawing wire of
a given gauge. One thing struck me
was that these men were white and
black, working side by side, indiscrim-
inately and without consciousness of
difference. Another was the clear-eyed
certainty of their movements. Look-
ing back mentally on old time condi-
tions, I asked my guide about acci-
dents, sobriety and lost time. I also
noted that guide.
He was a quiet fellow, but careful
of every move I made—right on the
job, alert, active, efficient clear
through. He was not more to look at
than any old-time blue trousered work-
man—looked at casually, that is. If
one looked closely, as I now did, he
was plainly a man of distinct, well-
developed character.
Accidents? They had not had a
lost-time accident in all that great
works, where wire entanglements ap-
peared at every turn, in 271 days; and
before that they had run through 320
days without lost time. As for a fatal
accident—such had not occurred in
years; not, “in fact, since prohibition
had come in.”
“Lost time” accidents, please note,
caused by liquor, are collateral expens-
es. Time thus lost means wages lost,
income lost, labor lost. Consider, then,
the doctors’ bills, hospital eXpenses,
medicines. Figure the long weeks of
no income at all for the family.
With that I gave him a lead on
drink and he opened up freely. Why,
in the old days accidents were frequent.
Also every Monday he had been com-
pelled to turn men away, sending them
home to sober up before putting them
into contact with those whirling ma-
chines. Only a small percentage had
been prepared to work on Mondays.
So if we look closely, we shall find
that the $3,000,000,000 direct cost of
drink was in fact its smallest cost.
There was the family to which the
man contributes virtually nothing ex-
cept regular additions. There was the
(Continued on page 31)
September 25, 1929
A NEW DEMAND FOR YEAST
Yeast-for-Health is known to almost everyone through the extensive
Fleischmann advertising.
Now a recent discovery which adds vitamin D, the “sunshine” vitamin
to this familiar health food, will be featured in a new advertising cam-
paign and a nationwide Radio campaign. These cakes contain as much
of this vitamin as can he obtained from a whole day in the sun.
All this advertising will create a new demand and send more people
to you for Yeast.
Your Fleischmann man will tell you how to take advantage of this
advertising.
FLEISCHMANN’S YEAST
Service
We now invite you to inspect the finest cold storage plant in America.
We have Charles A. Moore Ventilating System throughout the building
enabling us to change the air every seven hours.
We also carry a complete line of fresh fruits and vegetables at all times.
Won't you pay us a visit upon your next trip to Grand Rapids.
ABE SCHEFMAN & CO.
COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS
The Toledo Plate & Window Glass Company
Glass and Metal Store Fronts
GRAND RAPIDS “te -t- MICHIGAN
GRIDDLES — BUN STEAMERS —
Everything in Restaurant Equipment,
Priced Right.
Grand Rapids Store Fixture Co.
7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mgr.
URNS
VINKEMULDER COMPANY
Grand Rapids, Michigan
BRANCH AT PETOSKEY, MICH.
Distributors Fresh Fruits and Vegetables
Cantaloupes, Peaches, “Yellow Kid” Bananas, Oranges,
Lemons, Fresh Green Vegetables, etc.
M.J. DARK & SONS
INCORPORATED
GRAND RAPIDS, MICHIGAN
=
Direct carload receivers of
UNIFRUIT BANANAS
SUNKIST ~ FANCY NAVEL ORANGES
and all Seasonable Fruit and Vegetables
eae alas ase
vere ibaieinta alibi sci EO
+
September 25, 1929
a
MICHIGAN TRADESMAN
21
MEAT DEALER
Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids
Vice-Pres.—E ¥”. Abbott, Flint.
Secretary—E. J. La Rose, Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.
Egg Producers Suffer Because of Dry
Summer.
The consumer’s outlook for cheap
eggs next winter has been radically
upset by the weather, in the opinion
of Dr. M. A. Jull, of Washington,
senior poultryman in the United States
Department of Agriculture, who has
been in conference at the M. S. C.
with members of the Michigan State
College poultry department on varions
problems of the industry.
Conditions within the industry have
changed abruptly within the last five
months. Early last spring the outlook
was for a large egg crop and a heavier
fall and winter egg production as a
result of a 10 per cent. increase in the
number of chickens on farms.
But the longest drought in the his-
tory of the Nation has stepped in to
change the economic picture. Dr. Jull
fears that a short corn crop in the Na-
tion-at-large will cause farmers 19
liquidate their flocks. Fewer hens and
pullets will be retained, and the pro-
duction of fresh eggs will be reduced
proportionately.
Should the high cost of ieed result
in many forced sales of poultry, Dr.
Jull believes egg prices may be ex-
pected to remain relatively high for the
next eight to twelve months. The
market is in a very strong statistical
position at present as cold storage
holdings are more than 1,000,000 cases
short of stocks in the coolers a year
ago.
Poultry prices may be expected to
temporarily react to the heavier offer-
ings next fall, but Dr. Jull anticipates
a sharp recovery as farmers’ efforts to
liquidate their flocks subside.
—_—_»-2> >
The Making of Vienna Sausage.
The ingredients are veal and pork;
the proportions vary with the season;
for winter sausage 15 pounds of pork
to 5 pounds of veal; for summer, re-
verse these figures, 15 pounds of veal
and 5 pounds of pork. The veal should
be lean from neck or leg, and the pork
should be streak and from a young
animal. One or two days before chop-
ping the meat should be cut into pieces
about one-quarter inch cube and cured
with one pound of salt, one-half ounce
saltpeter and one ounce white sugar.
The brine should be well-rubbed in
and the meat should then be kept from
the air as much as possible. The veal
should first be chopped very fine, the
pork not so fine. To the 20 pounds of
meat add 1% pounds white pepper, %
ounce finely ground coranders, one
stick of garlic and two eschalots grat-
ed. Mix all well with the meat. Now
add 2 or 3 pounds newly killed meat,
and stir well for half an hour, adding
water occasionally. Fill into not too
narrow skins and hang on sticks to
get dried. When smoking be careful
that the skin does not get hard. The
sawdust for smoking must be in a per-
fect glow when the sausages are hung
up and the room should be at 133 de-
grees Fahrenheit. They should hang
about 25 minutes and be of a chestnut
color. When smoked, they should be
placed in hot water and stirred. When
they rise to the top of the water, they
are ready and should be taken out and
hung on white sticks.
—_—_—_~o~o2s—___
Makes Plea For Use of Cheap Meat
Cuts.
The cheaper cuts of meat, according
to Dr. Shirley W. Wynne, Commis-
sioner of Health for New York City,
when properly cooked with vegetables,
are better than a diet of steaks and
chops. Simple and inexpensive food,
plus real cooking—not the last minute
hurling together of edibles at the end
of a matinee—can be not only nutri-
tious and healthful, but delicious, the
commissioner said.
Among the other requisites of a sat-
isfactory diet, said Wynne, is variety.
———_++<.__—_
Predicts Onion Shortage.
Frederick C. Valera, a visitor in New
York from Teneriffe, Canary Islands,
off the West coast of Africa,
will be a world shortage of onions in
1930, with consequent higher prices.
Mr. Valera has been established in the
seed trade for many years and has sup-
plied dealers all over the United States
with the onion seed that is used to
raise the Bermuda onion in
California, Georgia, Illinois and elsz-
where. The crop of this particular
onion seed was this year curtailed to
a considerable extent, he told the
Journal of Commerce, because of pro-
longed drouth and other unfavorable
circumstances.
Vacation Thoughts.
Perhaps the greatest consolation
after a vacation, as you sadly gaze up-
on your depleted bank roll, is that you
at least know where to stay away from
next time.
The way things are being speeded
up in this country, it won’t be long
until you can take a two weeks’ vaca-
tion in four days.
An exclusive resort is one where the
prices are as high as the noses.
The beauty about the vacation sea-
son is that if you don’t pay your bills
your creditors think it is because you
are away on your vacation.
——_-2.—>_____
Salt Keeps Blocks Clean.
Once or twice a week cover your
meat blocks with salt and let them
stand over night. This draws out the
grease that may have penetrated the
wood and will serve to keep the block
clean and sweet. Ordinary salt should
be used. A pound or two to the block
is enough. The salt may be saved and
used over and over again as long as it
stays clean and absorbent. Keep your
salt in a closed receptacle, and_ it
should last about three months.
—_~+<--___
Another generation is rapidly grow-
ing up to whom war is becoming a
romantic episode once more, and I
fear that many of the amusement films
are helping to create that impression.
It is for those whose memories are not
yet shortened to work strenuously in
a few years that yet remain to us to
banish the unspeakable horror of war
from international possibilities.
says there
Texas,
ASTERPIECES
OF THE BAKERS ART
oy
Y
Q
ya
(Hf)
con mm I Hi
—
5 ee inp —~
Le ; j ) Kona
=F ll ic \euawr-
al i Fao —
» ca a
or every 0 occasion
Aman Biscuit (o,
Grand Rapid ;,Mich
Always Sell
LILY WHITE FLOUR
“The Flour the best cooks use.”’
Also our high quality specialties
Rowena Yes Ma’am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour
Satisfaction guaranteed or money refunded.
VALLEY CITY MILLING CO.
Grand Rapids, Mich.
GRAND RAPIDS PAPER Box Co.
Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING AND MOUNTING
G R AN D RA,PIDS, MICHIGAN
Don’t Say Bread
— Say
HOLSUM
HARDWARE
Michigan Retail Hardware Association.
President—W. A. Slack. Bad Axe.
Vice-Pres.—Louis F. Wolf, Mt. Clemens
Secretary—Arthur J. Scott, Marine City.
Treasurer—William Moore. Detroit.
Suggestions in Regard To the Furnace
Business.
With the steadily increasing popu-
larity of central heating, hardware
dealers have found it advantageous to
give more attention to the furnace
business. Where, twenty years ago,
furnaces were few and far between,
now a large proportion of new homes
install them at the outset; and quite
frequently they are installed when old
residences are remodeled.
A great handicap of the furnace
business has been the demand for
cheapness and the tendency, to cater to
it by low priced heating systems that
are inefficient and that do not give
satisfactory service. Warm air heat-
ing has suffered from too many cheap,
inefficient and unsatisfactory jobs. The
dealer who takes up furnace work is
well advised to feature quality rather
than price.
In doing so, it is important for him
to be a thorough master of the subject
of central heating. It is not enough
to know that a low priced, skimped
job is going to be unsatisfactory, and
that a good job can’t be got at a low
price. The dealer must be salesman
enough to prove this to his furnace
prospect; and to prove his case he
must be master of every detail, and
able to present his case in convincing
form.
Of course the dealer’s satisfied cus-
tomers are his best advertisement. But
before he can satisfy customers, he
must do the right kind of work. He
should handle a good, dependable fur-
nace. Then he should have capable
men to look after the installation, and
should check over their work to see
that it is in accordance with sound
theory and good furnace practice.
Often an A-1 furnace is spoiled by
poor and inefficient installation.
To make a success of the furnace
business, the dealer must work for the
long future, even if he has to sacri-
fice some immediate sales. A great
deal of educational work along proper
lines is required. This work is neces-
sary among owners, builders and even
some architects to eradicate some false
ideas prevailing on the subject of fur-
nace installation, and to show the vital
need of providing for furnace pipes
and risers of ample size and proper
shape. It is necessary also to impress
on every prospect that the comfort of
the home for half the year depends on
heating; hence the planning of the
heating system is second in importance
only to the planning of the house itself.
It is, in fact, of such importance that
the house plans must be changed, if
necessary, to make the heating efficient
and economical.
The question of costs is important.
Here, guess-work is undesirable. You
may guess too high, and lose a sale;
you may guess too low, and lose money
on the job.
There is more money and_ better
reputation for the dealer in the sale
of a good furnace than in the sale of
a cheap furnace. In the latter case,
MICHIGAN TRADESMAN
you are selling a furnace that will pre-
vent you from making future sales.
once its performance is known. In the
first case, you are selling a furnace
that will help you, year after year, to
secure additional sales.
According to one experienced fur-
nace man, satisfactory work depends,
not merely on a good furnace and 2
good installation in the first instance,
but on a good follow-up. He says:
“There is one class of trouble that
comes to pretty near everyone in the
heating business, and that is complaints
from users of apparatus that has been
installed in the summer months, and
which for one reason or another has
not been got down to working condi-
tions. I don’t refer to the low price
job, or the skimped job, but to the
well-laid-out heating plant, be it warm
air, or hot water or steam.
“No matter how well a heating plaat
is laid out or how well the work may
have been executed, there is apt to be
complaint of some kind or other from
the new user. Especially so if the
user is not entirely familiar with the
particular form of heating or type of
apparatus. Everything may be left in
the best of order, and good and suffi-
cient directions for operating the heat-
ing system may have been posted on
the wall, but for all that, if the user
is not of a mechanical turn of mind,
some trouble is likely to crop up.
“There is no better plan for the
heating man than to ask his customers
to notify him when they are going to
start using the furnace. Then let him
be on hand, start the apparatus, and
goive personal instructions as to opera-
tion, and clearly answer all questions
that may occur to the user.
“This procedure has a double effect.
It demonstrates to the user that the
dealer has a personal interest in the
satisfactcry working of the furnace.
The user appreciates that. At the same
time, the dealer has the chance to
satisfy himself that the plant is ia
proper working order, and the chance
to show the customer just how to use
it—and to see that the customer under-
stands thoroughly.
“With the average well constructed
heating plant, the principal causes of
trouble are poor drafts and bad man-
agement. Even where the draft is all
that could be reasonably expected, the
heating man is likely to be called in.
“One of the first complaints heard
early in the season is that a fire can’t
be started in the furnace without fill-
ing the cellar with smoke. Maybe the
damper in the smoke pipe is closed
tight, or perhaps there are two damp-
ers in the smoke pipe and the user has
taken notice of only one. It is usually
the custom for the manufacturer ta
provide a damper in the collar of the
smoke outlet, and the furnace man or
fitter puts another—a_ turn damper —
in the smoke pipe two or four feet
from the outlet. The furnace may
have a dust damper between the com-
bustion chamber and the ash pit, and
this damper may have been left open.
There may be a clean-out at the base
of the chimney, and this may have
been left off.
“Or possibly the user has never had
the care of a furnace before and does
September 25, 1929
Michigan Hardware Co.
100-108 Elisworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN
e
Wholesalers of Shelf Hardware. Sporting
Goods and
Fishing Tackle
Special Reservation Service — ‘Wire Collect”
In Detroit the
Detroit-Leland Hotel
Much larger rooms... . an inward spirit
of hospitality . . . . unsurpassed standards
of service .... a cuisine that transcends
perfection, have within a year of its estab-
lishment, gained for the new Detroit-
Leland Hotel an enviable national and
international reputation.
700 Large Rooms with bath—
85% are priced from $3.00 to $5.00
DETROIT-LELAND HOTEL
Bagley at Cass (a few steps from the Michigan Theatre)
Direction Bowman Management
WM. J. CHITTENDEN, Jr., Managing Director
BROWN &SEHLER
COMPANY
Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars
Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes
Sheep lined and
Blanket - Lined Coats
Leather Coats
GRAND RAPIDS, MICHIGAN
ans tana caceame asia go
September 25, 1929
MICHIGAN TRADESMAN
23
not understand the proper way to
start a fire. He may go to work and
put in plenty of the best kindling and
then leave the draft doors at the bot-
tom open entirely too wide, thus caus-
ing the furnace to emit volumes of
smoke. Or he may load the fire box
with coal long before the kindling has
become thoroughly ignited, causing
the fire to be smothered and eventual-
ly to go out entirely. The furnace
may be one of the indirect type with
a direct damper and this direct damper
has not been open. If the heater is of
the indirect type there may be one or
more clean-out doors carelessly left
open.
“Another cause of complaint con-
cerns too much heat in the early fall
when only a small amount of heat js
needed. This complaint is more likely
to occur where the heating apparatus
is fully equal to the needs at all sea-
sons of the year. That is, it has been
put in of full and ample capacity and
needs to be held in reasonable check
when the weather outside is moderate.
Overheating is likely to occur from
shaking the grates too much. It 13
quite easy to explain that the more the
ashes are allowed to accumulate on top
of the grates (not beneath) the less
is the draft that can pass through, and
consequently the less heat will be had
and the less fuel consumed.
“It is a good rule to keep the fuel
up to the bottom of the feed door and
shake the grates according to the
amount of heat required. The clearer
the fire is kept the greater should be
the heat, and the more the ashes are
allowed to accumulate in the fire box,
the less will be the heat. The fre-
which the grates are
shaken or agitated is one of the best
means of controlling the heat and at
the same time regulating the fuel con-
sumption according to weather con-
ditions.
quency with
“The quantity and size of coal used
is the last item with which to find
fault. It is always best to be sure that
all other possible causes of trouble
have been eliminated. When equip-
ment has been built adapted to any
given class of fuel, it will generally
give good average results with most
of the fuel of that class.
“As a possible means of regulation
comes the setting of the damper in
the smoke pipe. The more this damp-
er is turned to the closed position, the
less the volume of gases carried to the
chimney; and vice versa. Just where
the.damper should set is a matter to be
determined by trial and experience ir
the individual case, as the velocity and
intensity of the draft will vary more
or less with every chimney.
“Another complaint is heard about
the time of the first real cold snap—
not enough heat. You may find the
fire in about the same condition you
would expect for the most moderate
weather or perhaps in poorer condition.
You open the feeder door, look into
the fire box, and see what appears ta
be a good deep fire. Then you open
the ash pit doors and look underneath
the grates and there is not a particle
of glow to be seen. You shake the
grates to get the fire clear to the grates
and find you haven’t enough left to
start a fire with. There is only one
thing to do in such a case: put on the
drafts, get the remaining coal glowing,
and gradually add fresh coal until you
bring the fuel to its proper height.
“T had occasion once to look into a
complaint where the user claimed that
even in moderate weather he could not
get sufficient heat. Investigation
showed the fire was just what I have
described. I examined the furnace
about 9 a. m. Little or no heat was
coming from it. The owner was sure
it wasn’t large enough to do the work.
He said he had burned lots of coal
and was not afraid to burn it if he
got results. He’d been operating right
along with a shallow fire.
“From the feeder door the fire he
had in the furnace looked all right.
Shaken down, there were hardly suf-
ficient coals to start a fire. The fire
box was gradually filled. After the
fire was fairly going the draft doors
were closed and the damper in the
smoke pipe closed nearly two-thirds.
This took an hour’s time. I told the
owner to leave it in that condition and
I’d inspect it at 2 p. m. ‘He declared
he had no faith in that kind of fire.
It would eat up more coal than he
cared to buy: by 2 o’clock it would be
entirely burned out.
“At 2 o’clock that fire was in good
condition, had not burned too freely,
the house was warm all over from top
to bottom, and when I asked the owner
what he thought of the furnace, he
simply said, ‘Why didn’t you show me
all this before?’
“So it pays to show the customer
at the start; or if you don’t get the
chance, take time to show him when
the first complaint comes in.”
Victor Lauriston.
—_+-.___
Floor Covering Market Active.
Business in the floor coverings mar-
ket continues brisk at the present time
with the interest of manufacturers be-
ing given over largely to the new
styles for the coming Spring openings.
The number of buyers in the New
York market last week was above
normal and all were looking for de-
sirable merchandise for spot delivery.
They report small stocks in their
stores and good business. Sales of
axminsters in both carpets and rugs
continue to lead at present, with vel-
vets and washed wiltons in the next
position. Reports that axminsters will
be advanced from 3 to 5 per cent. in
price continued in the market yester-
day.
—_—_2-2__
Men’s Robes Active For Holidays.
Robes and lounge suits promise to
be big items for the men’s wear holi-
day trade. Orders for the merchan-
dise in excess of last year are reported
by manufacturers generally. Brocade
materials are featured in the silk robes,
which have shawl collars in self trim
and sashes supplanting the cords for-
merly used. Solid colors are stressed.
Flannel robes are in good call in two-
tone, double-breasted styles, with the
brighter shades accorded preference.
Lounge suits have gained in import-
ance and are now being offered in en-
sembles containing a robe which
matches the suit.
Evolution usually is better than
revolution.
AMERICAN
NATIONAL
o BANK °
Link, Petter & Company
( Incorporated )
Investment Bankers
7th FLOOR, MICHIGAN TRUST BUILDING
GRAND RAPIDS, MICHIGAN
When you want good cheese
KRAFT CHEESE
Member Michigan Tourist and
Resort Association.
QUAKER RESTAURANT
THE HOME OF PURE FOOD
318 Monroe Ave
Grand Rapids Michigan
Capital and Surplus $750,000.00
One of two national banks in
Grand Rapids.
Member of the Federal Reserve
System.
President, Gen. John H. Schouten
Vice President and Cashier,
Ned B. Alsover
Assistant Cashier, Fred H. Travis
Sand Lime Brick
Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool In Summer
Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.
SAGINAW BRICK CO.
Saginaw.
I. Van Westenbrugge
Grand Rapids - Muskegon
(SERVICE DISTRIBUTOR)
Nucoa
KRAFT____
Regular Bulletin of the Jackson Home-
Owned Stores.
The bulletin for last week was not
published because of the devoting of
my time to the booth at the fair. I
am enclosing a booklet, Paragraphs of
Reason. This is the best thing that
T have found and the distribution of
this booklet will get results. During
the week of the Fair it was my pleas-
ure to hand out over 2,500 of these
booklets, and I made a close check to
see if they were treated like other
literature that was handed out; that 1s,
carried a little ways and then thrown
down or dropped as the persons left
the building, and I found just one of
the booklets just outside of the door,
so I believe that the pamphlet was
carried home and read.
I am also enclosing a folder that I
wrote myself and had printed, “The
Syndicate Store vs. the Farmer.” Over
1,500 of these folders were given out
at the fair, and I believe the Home
Owned Store “Merchant will receive
much benefit from the work that was
carried on during the Fair.
In the booth that the Association
furnished, the demonstration of “The
Trail of the Dollar” was shown and it
attracted its share of attention. At
this time I want to thank the mer-
chants who co-operated by supplying
the articles used.
This booth showed the start of a
dollar and the purchase of twenty-six
various articles of merchandise and
then the bank book showing the de-
posit of the dollar by the last mer-
chant to receive it. This means you,
too, in regard to your various pur-
chases. Spend your money with the
different local merchants and let the
dollar go on being spent in Jackson.
This is the example that we must
show to the consumer and the lesson
that must be taught to all Jackson
citizens.
IT have had many requests from the
membership in regard to the booklet
and pamphlet enclosed and some of
the merchants expressed the desire to
have some. Five merchants said they
would pay their share of the expense
of having the booklet, Paragraphs of
Reason, placed in every home in Jack-
son. The Smith-Winchester Co. pur-
chased 1,000 copies. What will you
do about it? The Association will take
care of the distribution if the member-
ship will individually contribute to the
purchase of the booklets. The cost of
the “Paragraphs of Reason” is $2.50
per hundred and the cost of the
pamphlet is about $1 per hundred.
For your convenience and for the
information that I must have, it is re-
quested that you consider the value
of these booklets and decide what you
can afford to do in the way of pur-
chasing your share and thereby spread
the expense of the cost in doing this
work. It is estimated that approxi-
mately 12,000 should be needed to
cover the city.
James A. Andrews, Manager.
Items From the Cloverland of Michi-
gan.
Sault Ste. Marie, Sept. 24—The
tourist season is almost over now. The
Grand Hotel, at Mackinac Island,
closed last Sunday, after a very suc-
cessful season. Most of the employes
left that day for Chicago. There will
be very little work during the winter,
but the golf course will remain open
for a few weeks to accommodate late
guests at the downtown places. The
only hotels remaining ‘open now are
the Windsor, Pine Cottage and the
Wayside Inn. They will care for the
few hay fever patients, who are re-
luctant to leave.
The Barish Bros. department store,
on Ashmun street, has joined the Na-
tion-wide department buying combine
of Felix Lilienthal & Co. This com-
bine, which is composed of over 1,000
department stores, has a buying power
of more than $100,000.000, which en-
ables it to considerably reduce the
purchase price of goods.
Eugene McNally, owner of the Blie
Front store, on Ashmun street, is at
Marquette, attending a convention of
Ever Ready radio dealers. The meet-
ing is being held at the Marquetic
Hotel.
The remaining drug stock of the
late W. R. Bacon, on Ashmun street,
has been sold to D. S. Stites, of Gould
City. Mr. Stites held a few days’ sale
before removing the balance of the
stock to Gould City.
Floyd Seaman, who has been oper-
ating the ferry between Drumniicoud
and DeTour for the past few years.
has sold out to Joe Kroll, who «also
operates a bus line carrying the mail
from the Soo to DeTour. Mr. Kroii
expects to run on a regular schedule
in the near future. There may also
be a change of fares made. The re-
mainder of the season promises to be
a big one, as the hunting season
makes business at Drummond very
active.
Frank H. Haggerson, formerly
prosecuting attorney at Menominee,
and who has a host of friends in the
Upper Peninsula, including the Soo,
has been elected President of the
Union Carbide Co., the Electro Metal-
lugical Co. and the Haynes Stellite
Co.
Governor Green and party were
guests at the home of Ex-Goy. Chase
S. Osborne, on Duck Island, last week.
The members of the party were de-
lighted with their trip and were pre-
sented with a few fine wild ducks by
the Ex-Governor.
Whether your business is wheel-
barrows or umbrellas or a thousand
others, intelligent analysis of public
tastes and demand is necessary.
Art Mallien, producer of American
cheese in Rudyard, Dafter and Pick-
tord, was awarded first prize for !'s
display at the Michigan State fair in
Detroit. Mr. Mallien, who originally
same from Wisconsin, built the three
factories last year. He emplovs five
men and produces during the flush
period around 20,000 pounds of cheese
per day. He believes Chippewa coun-
ty is one of the best dairy sections .n
the State.
The advice of the person who tells
us what we want to hear always makes
tae strongest appeal.
William G. Tapert.
Hay Fever Patients Now in Evidence.
Traverse :City, Sept. 24—Owners 2f
cottages and patrons of hotels are de-
parting from this region in crowds.
One train on the Pennsylvania, com-
posed of ten Pullmans, en route to
Cincinnati, Louisville and Indianapolis,
left Mackinaw City with all the berths
taken. One train of fourteen Pull-
mans for Chicago and one of twelve
for Detroit and Toledo departed from
this city over the Pere Marquette with
all berths occupied on Sunday. Hay
fever patients are arriving every day.
Park Place Hotel is no longer in
existence. In the spring of 1873 the
hotel was opened by H. D. Campbell,
builder and owner, under the name of
Campbell House. A score of years
later Hannah, Lay & Co. purchased
the property and enlarged its capacitv
as needed by the erection of additions
and an annex. The old building has
been razed, clearing the site for the
new hotel which Mr. Clinch and as-
sociates have decided to erect. The
annex, remodeled and fully equipped to
accommodate the traveling public, re-
mains. Construction of the new build-
ing is under way.
Farmers will harvest a large crop of
beans in this region. The yield of po-
tatoes and apples will be ample, but
not as heavy as last year. . Potatoes
command remunerative prices. Com-
missionmen predict an advance of at
least $1 per bushel above prices patd
for the crop of 1928.
Contractors are pushing work night
and day on the concrete and_ steel
bridge under construction over the
Joardman river at Cass street. It is
expected that the structure will be
completed and opened to travel before
snow comes.
A new bridge, much needed, will be
erected over the Boardman river at
Union street during the coming year.
The city commission has invited the
State to share the expense. Union
street is a State thoroughfare.
Arthur Scott White.
—-__ ©. 6
Eight New Readers of the Tradesman.
The following new subscribers have
been received during the past week:
W olbrink’s Market,
Spring Lake.
Richard Hoolsema, Cutlerville.
Purity Oats Co., Keokuk, Towa.
Richard Fuerst, Whittemore.
M. W. Chapin, Kalamazoo.
V. O. Armintrout, Kalamazoo.
Bertsch Market, Grand Rapids.
Joseph Geitner, Duluth, Minn.
—_—__e+»__
Courtesy isn’t listed on the stock
exchange, but there isn’t anything that
Grocery and
pays better dividends.
a filtid Pay
HOTEL BROWNIN
Grand Rapids :
Room & Bath $2 to $2.50. No Higher
Three Squares from Station.
Liberal Parking Space.
26
MICHIGAN
TRADESMAN
September 25, 1929
DRUGS
Michigan Board of Pharmacy.
President—J. C. Dykema, Grand Rapids.
Vice-Pres.—J. Edward Richardson, D:;-
troit.
Director—Garfield M. Benedict, San-
dusky.
Examination Sessions — Beginning the
third Tuesday of January, March, June,
August and November and lasting three
days. The January and June examina-
t.ons are held at Detroit, the August
examination at Marquette, and the March
and November examinations at Grand
Rapids.
Michigan State Pharmaceutical
Association.
President — Claude C.
Creek.
Vice-Pres:dent—John J. Walters, Sagi-
naw.
Secretary—R. A. Turrell, Croswell.
Treasurer—P. W. Harding, Yale.
Jones, Battle
Boosting the Average of Fountain
Checks.
If the soda fountain in the drug
store has 200 separate sales a day and
if it is possible for the fountain to
increase the average sale per check just
three cents, that means an added in-
come of $6 per day for the fountain,
doesn’t it? Or if the fountain can in-
crease the average check five cents,
then the daily income will be increased
$10 per day.
Some fountains in drug stores are
finding it easy to considerably increase
the average size of customers’ checks
and by doing so are actually getting
almost enough additional profit to pay
their rent. And just as other drug
stores have done this, so others can
go and do likewise.
But just how are the average sizes
of customers’ checks increased? Let
us consider some of the various meth-
ods used by stores which have been
most successful along this line.
Perhaps the most popular and ef-
fective method consists in selling
“running mates” to fountain patrons.
This means, simply, that the dispensers
suggest to patrons the purchase of
items allied to those the customers
have already bought. For instance, if
the customer has ordered a malted
milk, suggest that he have an egg put
in it. Or if the customer has ordered
a piece of pie, suggest that he have
some ice cream placed on it. And
so on.
easily sold “running
mates,” according to experiences of
various druggists who operate suc-
The most
cessful fountains and who were in-
terviewed on the matter, are:
Customers’ Order.
Hot drinks
Malted milks
Sandwich and coffee
Complete lunch
Cold bottled drinks
Ice cream to take out
Running Mate Suggested by
Dispenser.
Wafers, cakes, sandwiches
Egg in drink, slice of cake or sandwich
Sundae or plain ice cream, pie or cake
Extra drink or a la mode pie or cake
Sandwich, pie. cake
Sandwiches, cake to take out
And so on.
It is the experience of those drug-
gists who make a practice of trying
to sell running mates, that it isn’t a
very difficult matter to train dispensers
to make such suggestions to customers.
One of the best ways of training dis-
pensers to make suggestions is by
‘
operating a “school” either before or
after working hours at which, at the
fountain, the proposition of suggest-
ing additional items to customers is
graphically visualized by the proprietor
himself or someone else who is com-
petent to do so. One of the dispensers
acts as a customer and orders various
items and the “teacher” then serves
the items in the proper way and while
doing so suggests additional purchases.
Usually the remember
this sort of thing much longer than
merely printed or spoken instructions
dispensers
on the subject and they get on to the
proposition much more easily.
It is also a splendid plan, in increas-
ing the average of customers’ checks,
to suggest high priced items to those
about
It is, of course,
customers who are hesitaing
making purchases.
just as easy to suggest high priced
items so such customers as it is to
suggest lower priced items and, often,
when the attention of patrons is thus
focused on more expensive drinks,
dishes, etc., the customers will buy
more heavily than if left to themselves
or than if only a sandwich or a sundae
was suggested.
For instance, to customers who
come in at the lunch hour and hesitate
about ordering, the dispenser suggests
the highest price lunch on the menu
and does so in such an interesting,
appetizing way as to make the patron
feel he’d surely like it. The dispenser,
for instance, says something like this:
“We're serving one of our nicest
lunches to-day. We're getting a lot
of compliments on it.”
Which arouses the curiosity of the
patron and makes him anxious to give
this especially nice lunch a try.
Or, if an afternoon patron hesitates
about ordering, it is easy enough to say
something like this:
“Perhaps you'd like a malted milk
and a sandwich—just the thing for
the afternoon.”
And so on.
Certainly, it is evident on the face
of it, that when the dispenser suggests
more expensive items to hesitating
customers the chances of making larg-
er individual sales is greater than if
the dispenser suggested items costing
only five or ten cents. And, of course,
the fountain profits accordingly.
Increasing the size of the customers’
checks is also aided by having the
menu so arranged that various high
priced items all appear in one certain
section of the menu. An interesting
arangement, along this line, is to
group sundaes, for instance, according
to general characteristics instead of in
order in accord with their increasing
All sundaes featuring
marshmallow topping can be in one
expensiveness.
group with prices ranging from 15
cents to 35 cents or higher. All sun-
daes feauring fresh fruits can be in
another group. And so on. This ar-
rangement focuses the customers’ at-
tention on the varieties and tasty na-
ture of the sundaes rather than on
prices, helps customers in finding just
what appeals to them and has the ef-
fect of “trading up”
down.
instead of trading
Which makes for increased
individual checks.
Of course, too, the plan of having
plenty of higher priced items on the
menu helps things along very greatly.
It’s the old plan of operating on the
department store principle of giving
customers plenty of goods to chose
from. With more items offered to cus-
tomers the fountain is “exposed” to
that many more sales and with some
of the items being higher priced there
is a certainty that, occasionally, sales
of the higher priced items will be made.
While if there are only a few items
offered and all at a low price the foun-
tain isn’t exposed” to as many sales
and, certainly, will make fewer indi-
vidual large sales. But, it should be
added, in all this method of trying to
increase sizes of individual checks, the
store must be governed by the type
of neighborhood in which it is located
and amount of patronage. Some neigh-
borhoods simply won't buy high priced
items at all. Other neighborhoods
want nothing but higher priced items.
And still other fountains have such
a rushing business at satisfactory
prices all the time, that the proposi-
tion of increasing sizes of individual
checks in this particular way is hard-
ly feasible due to the added time re-
quired of dispensers in preparing the
more expensive items.
The offering of various combina-
tions is also effective in increasing
sales, especially if the combinations are
offered a prices less than the cost
when purchased separaely. For in-
stance, a popular combination is malt-
ed milk, sandwich and coffee and 1f
this is offered at five cents less than
the cost of these items when purchased
separately, the sales of the combina-
tion will be quite large. And so on
with other combinations. In other
words, for the sake of saving a nickel
many people will spend more at the
fountain per visit than would otherwise
be the case and the size of the cus-
tomers’ individual checks increases ac-
cordingly.
Just a little extra thought and effort
will greatly increase the average siz:
of the fountain checks. Try it and
see. Frank H. Williams.
—_2->__
All Honor To Charles Gross, of
Holland.
It may have been gathered fro1na
previous criticism of chambers of com-
merce that I have a fight with a cham-
ber of commerce just because it is a
chamber of commerce. I am happy to
demonstrate concretely that this is not
the case.
Here in Grand Rapids we have an
which is
supposed to be pulling for its home
town.
Association of Commerce
Instead, it has been engaged
largely in getting out statistical re-
ports and furnishing a rent-free re-
treat for certain private interests to
employ as a branch office. It seems to
never have occurred to the Grand
Rapids Association of Commerce that
its office is that of two-fisted cham-
pionship of local prosperity, stability
and growth.
This does not involve only the
bringing of new industries to the city
and protecting the interests of those
local industries which we already have.
It includes an open championship of
Grand Rapids retailers as well as
Grand Rapids industries. If local
| SEL eeeeereve tS SINT IVITINITTT TIN TTT
GRAND
STORE EQUIPMENT
CORPORATION
GRAND RAPIDS ~ MICHIGAN
CU
- een UUUTETIEPE is
GRAND RAPIDS
SHOWCASE CO.
PL EEE PHENOTYPE YY MT |
DRUG
STORE
PLANNING
Recommendations to fit
individual conditions.
RAPIDS
WELCH-WILMARTH
CORPORATION
MEETS MO TY TURE LLL LLU MAU MEO LUO EL UENO OT TOPO ID YOON TOY NTO TENT
s “ rem
DRUG STORE
FIXTURES
Planned to make every
foot of store into
sales space.
{
|
September 25, 1929
manufacturer
“ rers sho 1 M I Cc H
1 7 : ‘ u d be Bs a I G
y the Grand Rapids championed — tj : AN TRADE
Commerce over apids Association of ion. If someone d SMAN
eas er against : : we mez : oesn't know whi
pi aaa eae a. possible land let him drive oy ee WHOL
dustrv : ‘ of outside i : and have <¢ i O ol- ES
acne by ic Sane heh oi Gross. He'll ae chat with Charlie ALE DRUG PRICE ¢ =
sougeeuieee should be oca give him a li ‘ -
ee be ade Gud on the subject. a a little light Prices quoted are nomi URRENT
the activiti : =, promoted over gq ee acti Acids i al, based on mark
ies of outside inv — Boric (P Cotton S et the day of
are consti e invaders whic] Insecticid Bori owd.)-. 9 @ Caen: Seed , y of issue.
on antly opening Ss which cides Now L CG ec (Xtal) 9 g9 Cubebs -- ~.-. 1 35@1 50 Bell
ee ae Now Largely Sold By Bre) gg Rosia Lege sare — $i
> purpose : ats ocery St SUG | aS ; Sucalyptus —-- 00@4 a. “a
plus out of G se of taking s iy ores. Muriatic “7 52 @ 66 Heml tis ag 25 Benzoin Comp'd_ @2
ed Ramis g@ sur- ‘very grocerym: a. 314 . won ock, pure_. 5@1 60 Buch Comp’'d_ 28
our community eda and bleeding hen hat a ea can cemember Oxalic Sorte 1" g c Tauioee Berries ; coer : Cantharides —— o3 br
- ; e ff \ eG a few years ag Guiuhurie 0. i 00 Sapsi ——
nomic standpoint roar an eco. Sromeides he th : a ago the only in- he sabia Soe emo * in extra al ; as 75 a = =
Over i : -essf ought co Me a eT 52 oe a | ie a Chon.
_Over in Holland, Chas. G cessfully sold in his sto ok eae G ab Lavender Pow” 6 0096 2s Colchicum” 2--_-- O2 is
retary , as. aces sec s store were a f c e ee 5 nM i
ary of the Holl: irOSs, sec- insect powders and tl e were a few Wat Ammonia Lemon oo n. 125@1 50 Cones — @1 80
Commerce : and Chambe _ oreparati the cheaper li er, 26 d Pincccad Ghee hi 6 00@6 25 gitalis os @27
miccce aives amber preparations ' aper lic Wa eg... 07 inseed, raw, bl @6 25 Gentian _._ 6
ery ot ns. W juid ter, 18 @ 1 v, bl enti --- 9
of what w gives us a healthy samp! liquid spra oT hen the higher priced Water, 14 bp es 06 @ 7 sph ne boiled ore @! 9 Gauae oe = 04
at we mez y sampte spray insectici ; cer ‘ e ‘inseed, bld less 1 oe Guus saa 5
EAC ORAGE ian Net cule has Se insecticides were first i Cant Sauer “a 5%@ 13 linseed, bi : Ss 1 42@1 55 Guaiac, Awana @2 28
aged a moveme y has he : ec they were ¢ : rst in- oride (Gran.) @ 35 Mustard aw, less 1 39@ =) odine -- - @2 04
the p: ement ove ive a ere consider n.) 09 @ Ne » arifil i 52 lodine, Colorless. :
the part of the inde er there on ; te Sore Hoe sidered exclu- 20 Reet eae om @ 35 ee o Colorless_ @1 2
in open oppositi ependent merchants few years thi ems, but in the past Balsams Olive, pute 4 bo 35 Kino ee ae - $1 ag
and pedd sition to chain, mail 2 res ee ay oe have changed 1 oy a an oo @5 00 Myrrh __________ @1 rr
eddler systems of aa ail order : ; I ect. Through good . in this Pir roca ae Z ex 25 Olive Mal Sane E 3 00@3 50 ce vou @2 62
> has outrightly srchandising; advertising by : educational Peru regon) __ 6 00 green aga, Colum _____ —— @i 80
ie) de ghtly declared himself Se fad spray mh the manufacturers of ea 3 LG Gisuce Sweet 2 85 Opium, Camp. _- @5 40
ide of the local i mself on I | spray insectici IrErs OF eee eee 00@3 25 oO ange, Swee @3 25 Opium, baba me @1 44
chant. cal independent mer become educa 1 icides the public ha oo Giese itl snes orz'd @5 40
ea : ! ucate A as u Ca. hl ‘
This is so : scientific metl no a newer, more Cassi Barks Pennyroyal ---- 1 ani po @1 92
ne something that Send : 10d of bug and ins : c sla (ordinar eppermint _.. $ 00G@2 26 Painte
ever heard of, as taki ee haee Gion, ‘Phe idea Gect cx. Ge . as lS Rose, pure 1 oe oe Lead
ee (as taline ple : Dee : a grew i = ao Yr
office of the Gr: ing place in the larity until to-day grew in popu- Soap Pa (pw. 60c) @ 60 ae Flows 50@14 090. «=—Lead, ese dry __ 13%@
of Co1 rand Rapids Associ © make! up ¢! day the liquid sp 35¢ oe ee) _ a EK. 1 25@1 50 Cent white or 13g late
nmerce . Associati al ) ig Popa Re = 100 30 Saat hg eRe e oi aaa
ies sane ei desde ue : ition ee a bulk of the | ss 20@ 30 Simateas tus 10 50@10 75 Soe yellow bbl ane
al ae z . O Sav IS- » live : ’ Ee r . ye eo
oe c can well thank her 1 sr ian 6 ie live, wide awake gro Gua Berries cae acirt 1 oo 00 _ Venetn Am 3@ i
age at she is far ahead of ucky le soon saw where it Sd “gen bi a. Sieees it 7 tent “ ~~ ie 349 7
arger cities of aD some of enience to his c Pish —-------.--- ea 3 504 8 White Bu i
she ; s of Michig: : as < 40 us customers, as 4 ones ie ea @ 2 T oe @1 75 . iting, bbl “<= 6@ 8
she has a2. secretary ligan, in that s additional profit to hi ers, as well Prickly ao 11@ 20 2 85
Minute, 3 doz. ------ 4 05
Plymouth, White ---- 1 a5
Quaker, 3 doz. —----- 2 25
JELLY AND PRESERVES
Pure, 30 lb. pails ---- 3 30
Imitation, 30 lb. pails 1 75
Pure, 6 oz., Asst., doz. 90
Pure Pres., 16 0z., dz. 2 40
JELLY GLASSES
3 Of) per doz, oo 36
OLEOMARGARINE
Van Westenbrugge Brands
Carload Distributor
Nucoa, 1 Ib.
Nucoa, 2 and 5 Ib.
a 30%
Wilson & Co.’s Brands
Oleo
Certified _- Se a4
Met oo CS
Special Roll 19
MATCHES
Swan, 140 0
Diamond. 144 box ___
Searchlight, 144 box__
Ohio Red Label, 144 bx
Ohio Blue Tip, 144 box
Ohio Blue Tin. 720-1c
*Blue Seal, 144
*Reliable, 144
*Wederal, 144 __._.___
*] Free with Ten.
ee OS ee oe Ol OT OT
te
>
Safety Matches
Quaker, 5 gro. case__. 4 25
NUTS—Whole
Almonds. io lr bn
Brazil New ___..____
Fancy Mixed __------ 26
Filberts, Sicily -----
Peanuts, Vir. Roasted 11%
Peanuts, Jumbo, std. 14
Pecans, 3 star ------- 22
Pecans, Jumbo ___--. 40
Pecans, Mammoth ~_ 50
Walnuts, Cal. __-- s0@28
Hickory ooo 07
Salted Peanuts
Bancy, No. 1 = --. 14
Shelled
Almonds ----_- ------ 70
Peanuts, Spanish
735 Ib bags ~-2--- 8 12
Piiherts _...._---_-__. 32
Pecans Salted -------- 80
Walnuts Manchurian --55
MINCE MEAT :
None Such. 4 doz. --- 6 47
Quaker, 3 doz. case ~~ 3 60
Libby, Kegs, wet, Ib. 22
OLIVES
4 oz. Jar, Plain, doz. 1 35
10 oz. Jar, Plain, doz. 2 35
14 oz. Jar, Plain, doz. 4 50
Pint Jars, Plain, doz. 3 25
Quart Jars, Plain, doz. 6 00
1 Gal. Glass Jugs, Pla. 2 10
5 Gal. Kegs. each .--- 8 50
3% oz. Jar, Stuff., doz. 1 35
6 oz. Jar, Stuffed, doz. 2 35
9% oz. Jar, Stuff.. doz. 3 75
1 Gal. Jugs, Stuff., dz. 2 75
PARIS GREEN
2s and Bs
PEANUT BUTTER
Bel Car- Mo Brand
aA 1 ih, Tins ___.._. oe
S$ oz., 2 doz. in case | oa
16 Vb; palise 2
95 Ib: pals =...
PETROLEUM PRODUCTS
From Tank Wagon
Red Crown Gasoline -- 11
Red Crown Ethyl ----- 14
Solite Gasoline -~------ 14
In Iron Barrels
Perfection Kerosine —- 13. :
Gas Machine Gasoline 37.1
Vv. M. & P. Naphtha_- 19.6
ISO-VIS MOTOR OILS
In tron Barrels
Light Tid
Medium qi
PtGa VV = ose a.
Bix. Beavy 22200 103
larine
fron Barrels
Peet fo 65.1
Medium 65.1
Heavy 65.1
Special heavy —.._--— 65.1
Mxtra Heavy: oo 65.1
Polarine “BY 65.1
Tranmission Oil ____. 65.1
Finol, 4 oz. cans, doz. 1 50
Finol, 8 oz. cans, doz. 2 30
Parowax, 100 Ib. -_.. 8.3
Parowax, 40, 1 Ib. _. 8.55
Parowax, 20, 1 Ib. -. 8.8
cans 3 00
cans 5 00
Semdac,
Semdac,
12 pt.
12 at.
PICKLES
Medium Sour a
5 gallon, 400 count -_ 4 75
Sweet Small
16 Gallon, 2250 ~_---- 24 50
5 Gallon, 789 ~------. 9 75
Dill Pickles
Gal. 40 to Lin, doz. -. 9 60
No. 3% Tins —....--- | 2 26
32 oz. Glass Picked__ 2 78
32 oz. Glass Thrown 2 40
Dill Pickles Bulk
5 Gak, 200.2. 2 4 75
16 Gal, G00... se 9 25
45° Gal, 3200 -- 20 25
PIPES
Cob, 3 doz. in bx. 1 00@1 20
PLAYING CARDS
Battle Axe, per doz. 2 65
Torpedo. per doz. 22
Blue Ribbon, per doz. 4 25
POTASH
Babbitt's, 2 doz. -..- 2 75
FRESH MEATS
Beef
Top Steers & elf,
Good a rs & Ht 1kOR
Med. Steers eif. .
Com. Steers & Heif. 16@20
Veal
Top
Good
Medium
Lamb
Soring Lamb ooo. 28
Good 26
Pork
Light hogs
Medium Hogs =-._.-_-_- 16
Fleavy hogs —-.._.-_..__- cd
Loin, med
Butts
Shoulders
Spareribs
Neck bones
Trimmings
PROVISIONS
Barreled Pork
Clear Back _~ 25 00@28 00
Short Cut Clear26 00@29 00
Dry Salt Meats
DS Bellies ~. 18-20@18-19
Lard
Pure in tierces —..... 13%
60 lb. tubs ..__-.advance 4
50 lb. tubs __--advance %
20 Ib. pails _---advance %4
10 Ib. Sais __.-advance %
5 Ib. pails __--advance 1
3 lb. pails __.-advance 1
Compound tierces ---- 12 :
Compound, tubs —------ 12%
Suasages
BolOwnee oo 18
Eiver 18
Hrankfort 22.0000 21
ree ol
Meal) oe
Tongue, Jellied
Headcheese
Smoked Meats
Hams, Cer. 14-16 lb. @29
Hams, Cert., Skinned
£6-16 15. 1. @29
Ham, dried beef
Knuckles .._... @46
California Hams __
@17%
Picnic Boiled
name |. 20 @25
Boiled Hams ________ @45
Minced Hams __-_ @21
Bacon 4/6 Cert. __ 24 @34
Beef
Boneless, rump 28 00@38 00
Rump, new __ 29 00@32 00
Liver
Beet 20 17
Cale 55
Pork 20 10
RICE
Fancy Blue Rose - 06
Waticy Head 07
RUSKS
Dutch Tea Rusk Co.
Brand.
36 rolls, per case 4
18 rolls, per case 2
12 rolls, per case ____ 1
12 cartons, per case __ 1 70
2
5
18 cartons, per case
36 cartons, per case __ 5 00
SALERATUS
Arm and Hammer __ 3 75
SAL SODA
Granulated, 60 Ibs. cs. 1 35
Granulated, 18-2% Ib.
packages __________ 1 20
COD FISH
Middies _... CO
Tablets, 144 lb. Pure 19%
doe 2 _... 2 40
Wood bosce, Puce 380%
Whole Cod eae Pee
HERRING
Holland Herring
Mixed, Kegs __________ 110
Mixed. half bbls. 8 75
Mixed. bbls. ________ 16 50
Milkers, Kegs ________ 1 20
Milkers, half bbls. __ 9 75
Milkers, bbls. ______ 18 50
K K K K Norway __ 19 50
S lb pails 1 40
Cnt Waneh 2 1 50
Boned, 10 Ib. boxes __ 16
Ri Me
Lake Herring
46 Bbl., 100 Ibs. __.. 6 50
Mackeral
Tubs, 60 Count, fy. fat 5 7
Pails, 10 lb. Fancy fat 17
White Fish
Med. Fancy, 100 Ib. 13 00
SHOE BLACKENING
2 in 1, Paste, doz. __. 1 35
BK. Z. Combination, dz. 1 35
Dri-Foot, doz. 2 00
Bixbys, Dogs 22. 1.35
Diinola, doz. 90
STOVE POLISH
Blackne, per doz... 1 <
Black Silk Liquid, dz. 1 <
Black Silk Paste, doz. 1
Enameline Paste, doz. 1
Enameline Liquid, dz. 1
E. Z. Liquid, per doz. 1
Radium, per doz. od
Rising Sun, per doz. 1
654 Stove Enamel, dz. 2 §
Vuleanol, No. 5, doz. :
Vuleanol, No. 10, doz. 1 3:
Stovoll, per doz, 2. 3 00
CLEANSERS
Po)
a j
{|
cL
z
Fy
+
SALT
Coloma. 26,2 0. ..._ %
Colonial, 86-14% ua 2 oe
Colonial, lodized, 2452 & a0
Med. No. 1 Bblis. ___- 2 85
Med. No. 1, 100 Ib. bk. 95
Farmer Spec., 70 Ib. 95
Packers Meat, 50 Ib. DT
Crushed Rock for ice
cream, 100 lb., each &
Butter Salt, 280 Ib. bbl.4 24
Block, 50 Ib. 40
3aker Salt, 280 Ib. bbl. 4 10
24, 10 lb., per bale -___ 2 45
t5. 4'Ib.. per bale .__. 2 60
50. 3 Ib., per bale _ 2 845
28 bi, bags. Table —. 42
Old Hickory, Smoked,
Goh ih. 50
Per case, 24, 2 Ibs. 2 40
Five case lots -- . 2 30
lodized, 32, 26 oz. _. 2 40
BORAX
Twenty Mule Team
24. 1 Wb. packages __ & 25
48, 10 oz. packages __ 4 35
96, 144 oz. packages 4 00
SOAP
Am. Family. 100 box 6 30
Crystal White, 100 _-: 4 20
Big Jack, 60s _ 4 75
Fels Nantha, 100 box 5 50
* Flake White, 10 box 4 20
Grdma White Na. 10s 3 75
Jan Rose, 100 box 7 85
Fairy, 100 box 4 00
Palm Olive, 144 box 10 50
Lava. 100 box 4.90
Octagon, 120 - 5 a0
Pummo, 100 box 4 85
Sweetheart, 100 box 5 70
Grandpa Tar, 50 sm. 2!
Srandpa Tar. 50 Ige. 3 50
Quaker Hardwater
Cocoa. 72s, box 285
Fairbank Tar, 100 bx 4 00
Trilby Soap, 100. 10c 7 25
Williams Barber Bar, 9s FO
Williams Mug, per doz. 48
80 can cases, $4.80 per case
WASHING POWDERS
Bon Ami Pd., 18s, box 1 90
Bon Ami Cake, ioe i 62%
ro ee 85
Climaline, 4 doz. 4 20
Grandma, 100, 5c -- 350
Grandma, 24 Large -- 3 50
Gold Dust, 160s _.._-. 4 0
Gold Dust, 12 Large 3 20
Golden Rod, 24 -..-.. 4 25
La France Laun., 4 dz. 3 60
Old Duteh Clean, 4 dz. 3 40
Octagon, 96s ca
Rinse. 40S 2. 3 20
Rinso, 24s ee be
Rub No More, 100, 10
OAe ee ee ee 3 85
Rub No More, 20 Lg. 4 00
Spotless Cleanser, 48,
BO oa) 3 85
Sani Flush, 1 doz 2 25
Sanoio 2 dom i: 1 3 15
Soapine, 100, 12 oz. — 6 40
Snowboy, 100, 10 oz. 4 00
Snowboy, 12 Large -- 2 65
Speedee, 3 doz. ~------ ‘ 20
Sunbrite, 50s ---._._- 2 10
Wyandote, 48 -----.-- 4 7
Wyandot Deterg’s, 24s 2 75
SPICES
Whole Spices
Allspice, Jamaica ~--. @25
Cloves, Zanzibar —-.-. @s3
Ci fa, Canton .~... (7
Cassia, 5e pkg.. doz. @46
Ginger, African -—.... @19
Ginger, Cochin _...... @25
Mace, Penang —.__._ 1 39
Mixed, No. 1 ........ @a
Mixed, 5c pkgs., doz. @45
Nutmegs, 70@90 ___.. @i9
Nutmegs, 105-110 .. @5s
Pepper, Black _____.. @46
Pure Ground in Bulk
Allspice, Jamaica @35
Cloves, Zanzibar -... @46
Cassia. Canton —_____- @28
Ginger, Corkin -_-_- @35
Mustard ...... age
Mace, Penang __--_-_ 1 39
Pepper, Black ...._._. @55
Nutnegs 0 @59
Pepper, White —____ @8s0
Pepper, Cayenne ____ @37
Paprika, Spanish ___. @45
Seasoning
Chili Powder, t5¢ ___ 1 36
Celery Salt, 3 oz. . 95
Sage. 2 OM 22. al 90
Onion Salt ___. 2 ao
Garlic ina 2b oo
Ponelty, 34% oz. & 25
Kitchen Bouquet 4 50
Laurel Leaves _____ 20
Marjoram. 1 oz. sé
pavory, EF O27.) ._ . oo
Thyme, 1 oz. 90
Dumeric, 2% oz. _._._—-»90
STARCH
Corn
Kingsford, 40 lbs. __ 11%
Powdered, bags .___ 4 50
Argo, 48, 1 Ib. pkgs. 3 60
Cream, 45-f =. 4 §6
Quaker. 40-1 = 07%
Gloss
Areo, 45, 1 Ib. pkgs. 3 60
Argo, 12, 3 Ib. pkgs. 2 62
Argo, 8 5 Ib. pkgs. __ 2 97
Silver Gloss, 48, Is _. 11%
Elastic, 64 Hees. ey 5 35
Tiger, 48-1 _ 3 326
Tier. 50 Ibs. | 06
SYRUP
Corn
Blue Karo, No. 1% __ 2 77
Blue Karo, No. 5, 1 dz. 3 91
Blue Karo, No. 10 .. 3 71
Red Karo, No. 1% __ 3 05
Red Karo, No. 5, 1 dz. 4 29
Red Karo, No. [0 __ 4 01
Imit. Maple Flavor
Orange, No. 1%, 2 dz, 3 50
Orange, No. 5, 1 doz. 4 99
Maple and Cane
Kanuck, per gal. ___. 1 50
Kanuck, 5 gal. can __ 6 50
Maple
Michigan, per gal. _. 2 75
Welchs, per gal. ____ 3 25
COOKING OIL
Mazola
Pints, 2 doz. [oe 6 io
Quarts, 1 doz —_.___ 6 25
Half Gallons, 1 doz. ~ 11 76
Gallons. %& doz. -_. 11 30
TABLE SAUCES
Lea & Perrin, large... 6 00
Lea & Perrin, small__ 3 35
Pepper
Royal Mint -
Tobasco, 2 oz.
Sho You, 9 oz.,
A-l, large
TEA
Japan
Medium
Choice —.... .___
Fancy .......+
No. 3 Nibie 54
Lt. pike. Sifting 14
Gunpowder
Cnetee ee ae
Raney oe 47
Ceylon
Pekoe, medium .......... 57
English Breakfast
Congou, Medium -___.. 28
Congou, Choice ___. 35@36
Congou, Fancy ___. 42@43
—
Medium oe ae
Choice oc 4G
Paney 2. Ue
TWINE
Coton, 3 ply cone _.._.. 46
Cotton, 3 ply Balls __... 42
Wool, 6 ply as
VINEGAR
Cider, 40 Grain _.... ag
White Wine, 80 grain__ 25
White Wine. 40 grain__ 19
WICKING
No. 0, per gross 80
No. 1, per gross 4.8 Zo
No. 2, per gross Poe
No. 3. per gross . 2 30
Peerless Rolls, per doz. 90
Rochester, No. 2, doz. 50
Rochester, No. 3, doz. 2 00
Rayo, per doz. 75
WOODENWARE
Baskets
Bushels, narrow band,
wire handles _..__ 75
Bushels, narrow band,
wood handles _ . 1 36
Market, drop handle... 90
Market, single handle_ 95
Market, extra 1.
Spint. larwe Ss 86
Splint, medium ._ 4 oO
Splint, small -._.__ @ §6
Churns
Barrel, 5 gal.. each 2 40
Barrel, 10 gal., each 2 AA
3 to 6 gal., per gal. 16
Pails
19 at. Galvanized 2 60
12 at. Galvanized 2 85
14 at. Galvanized 3 10
12 at. Flaring Gal. Jr. 5 00
10 qt. Tin Dairy _ 4 00
Traps
Mouse, Wood, 4 holes 60
Mouse. wood, 6 holes val)
Mouse, tin, 5 holes 65
Rat, wood oot i OO
Rat. spring ot ae
Mouse, spring A 30
Tubs
Large Galvanized ____ 8 75
Medium Galvanized 1
Small Galvanized .. €
Washboards
Banner, Globe —. &: 50
Brass, single 6. 6 25
Glass single © a
Double Peerless ______ 8 50
Single Peerless T 60
Nort*ern Queen __ 5 AO
Universal — ao
Wood Bowls |
Is in. Batter sd
i> in. Butter = sss 08
li ine Butter. Ss 66
19 in, Butter «5 OO
WRAPPING PAPER
Fibre, Manila, white 05%
No. = Fibre 06%
Butchers DF 06
Krate 2 0614
Kraft Stripe _...._ 09%
YEAST CAKE
Massie, = dea 2 | 2 70
Sumlisht, J doz... 2 70
Sunlight, 144 doz. .... | 35
Yeast Foam, 3 doz. __ 2 70
Yeast Foam, 1% doz. 1 35
YEAST-—-COMPRESSED
Fleischmann, per doz. 30
aa DINNER;
ITALIAN SA GPE oN
Products of Van Buren Co.
Canning Co.
ITALIAN SPAGHETTI
DINNER
Local Pride Brand
12 50c Family Package 4 50
SALSA SAUCE
Local Pride ee
48 No. 1 cans ...._._._...
24 No. 2 cang — 3 15
& Now 10 cana 15 00
CHINESE SOY SAUCE
Local Pride Brand
12 8 oz. Bottles ------ 2 26
4 1 gal glass ....... 27 0
CHINESE BROWN SAUCE
Local Pride Brand
12 8 oz. Bottles ___... 25
41 gal. slags _..... 24 00
NOODLES
Local Pride Brand
Chow Mein Chinese
24 No. 2 cans) 2 25
BEAN SPROUTS
Local Pride Brand
Genuine Chinese —
24 No. 2 canes 1 65
6 No. 10 cang $8 oc
30
MICHIGAN TRADESMAN
September 25, 1929
The Attempt To Drag Education Into
Politics.
Los Angeles, Sept. 20—Senator Cap-
per, of Kansas, has come befere the
U. S. Senate with a renewal of the
proposition to have a Secretary of
Education in the President's cabinet.
An attempt to do this very thing was
tried several vears ago, about the time
the labor unions were trying to put
over their child labor law without the
requisite constitutional amendment.
The whole matter was carefully
threshed out at that time, but stand-
ardization of education by taking the
management of same away from the
states was not considered either feas-
able or desirable.
The principal objection to this pro-
gram—and there were many—was that
the creation of a National educational
department, with wide powers, would
be likely to make public schools hoi-
beds of political propaganda.
Under the present system of educa-
tion the people at least have some di-
rect influence in what is taught their
children: they can “hire and fare”
teachers, directors and others connect-
ed with the great industry known as
education, and determine to a more or
less degree what shall be taught to the
younger generation.
Under a National bureau, staffed by
the usual tvpe of bureaucrat, parents
would be helpless. If thev protested
against the inevitable propaganda,
they would be at once nut down, in the
usual Cossack manner of bureaucracies,
as half-witted criminals desirous of dis-
regarding the law.
Any attempt on the parent’s part to
say what should be taught would at
once be regarded as downright trea-
son, and the parents would be hustled
off to the hoosegow as dangerous
radicals.
Another reason for discouraging anv
interference of the General Govern-
ment in educational matters, can be
easily illustrated by the Secretary of
Labor fiasco. a son handed to the so-
called “laboring masses” to secure sup-
port at the polls.
The American education svstem still
is, comparatively, free from politics.
Until we have more tangible assurance
that it would be equally free under
National political direction, we would
best leave it under the control of the
states, where the taxpaver can at least
air out his ideas, and grievances, if he
has any, on the forum of the “school
meeting.”
A short time ago it was the vice-
president's sister who was endeavor-
ing to rearrange the solar system. If
she got anvwhere her progress was un-
discoverable. Now it is the wife of
Ambassador Poindexter, in far-away
Peru, who is doing her best to get
into public print by raising a howl be-
cause a member of her housekeeping
staff decided to secure a job in the
household of another diplomatic repre-
sentative. Mavbe it will lead to some
further international complication. but
whether it does or not, the “catty” ac-
tions of the lady in question. will not
add to her glory as an ambassadress.
California grape growers are. still
trying to figure out just what proni-
bition director Doran really handed
them when he told them there cou'd
be no possible objection to their manu-
facturing grape juice galore providing
it didn’t get into the hands of shift-
less persons who would allow Dame
Nature to clutter up the mess. it
seems now after they have re-read his
kindly offering, that they must sevd
out courier to watch each shipment of
grape juice to its destination and ask
the purchasers to refrain from letting
the product ferment. If thev can do
this much for their country all will be
well. It doesn’t seem much to ask,
does it?
It is cited that eight years ago there
was but one radio broadcasting sta-
tion in the country—that at Pittsbury.
Now there are 630 of them, and [
hope I may be pardoned for saying
they all remind one of the rolling miils
and boiler factories of Pittsburg—and
everyone of them working overtime.
In the course of a magazine article
concerning court practice a noted
writer says that three-fourths of the
lawyers who. practice with such
unction in these United States believe
themselves to be honest men. but not
half of thm are. This seems to me a
rather harsh indictment, but his ex-
planation proves that the condition is
not as serious as one might think at
first glance. However, as a Nation,
we are being very much “lawed.” in
California, for instance, there is an at-
torney for every 507 persons, and in
Nevada there is one for every 336 in-
habitants. Michigan, however, slight-
ly increases the average, by encouraz-
ing one attorney to look after the
legal. difficulties encountered by 1400
residenters. In England there is only
one for each 2278 individuals xf
troublesome age.and vet the courts
over there get much quicker and bet-
ter action than they do here. The fact
that we have so many lawyers, mav
account for the fact of our having so
manv laws. In New York City, at this
very instant, nearly 15.000 young men
and young women are studying for the
bar. I understand that in Bolivia, for
instance, the government discovered,
on making an investigation, that there
were already plenty of lawvers and the
universities were, therefore, closed
against this class of students. Of
course there are no limitations in the
land of the free, ete., but mav we not
look forward to an era when a sort of
“equity” organization, will control the
output and the hours of labor?
A San Francisco udge holds that the
trapping of miscreants into violations
of the law is bad practice. For police
officers to bribe or tempt the stranger
into a breakage of the eighteenth
amendment is not good business and
will be frowned upon in his court,
even if it seems to be the only wav to
procure necessary evidence. This
judge makes the clarified statement
that officers of the law should come
into court with clean hands and thev
will not be encouraged in committing
one crime for the purpose of uncover-
ing another.
The pedestrian must be eliminated.
Seems to me he is almost a greater
nuisance than Old Dobbin. If one
were given to statistics he could prob-
ably demonstrate by the “rule of three”
that it is the pedestrian who clutters
up the roadwavs and makes auto driv-
ing a real effort. In the first place if
he is done away with sidewalks mav
also be eliminated thus adding great!yv
to the area which can be utilized for
carnage between high-powered auto-
mobiles and their more or less indiffer-
ent operators. One of our California
coroners went so far in directing 2
verdict for homicide of one of these
“walkers” as to intimate that he only
got what he deserved. He didn’t go so
far as to suggest a fine, for such tres-
passers, but I expect the time is near
at hand. Even if he is swept up and
carried away in an undertaker’s bas-
ket, he is in a position where he de-
serves condemnation. When this new,
$200 springless affair is introduced I
shudder at the fate which will be meted
out to the old-fashioned guy who as-
sumes to go back to the stone age and
actually walks.
Some day I hope a lot of these jingo
newspapers who are trving to stir up
a fuss with Mexico, making sport of
their government, their language, cus-
toms and in some cases their personal
habits, will stop long enough in their
mad rush to consider the fact that a
hundred yeers before the Pilgrims
came, the Mexicans had a form of gov-
ernment and were developing civiliza-
tion. and were successfully carrying on
agriculture and some forms of manu-
facturing in an area now a part of our
political system; but it has become a
fixed custom among a lot of petty
politicians to “razz’ them fore and
aft. Of course they don’t have any
vote on this side of the boundary line
and they make something to talk
about. Out here the real Mexican
“grandee” is always somebody worth
while, and is most highly respected.
They are not all bandits down there
by any means.
One of the most famous bits of
scenery in Western Michigan is the
view from Miller’s Hill, overlooking
Glen Lake. I was reminded of this
the other day by an old Detroit pa-
tron of mine, now visiting in Los
Angeles. Several years ago Judye
Shiras III, formerly of the Federal
court, wrote an article for the Geo-
graphic Magazine in which he included
Glen Lake in a list of four of the most
wonderful bodies of water on earth.
The others were Lucerne, in Switzer-
land; Placid in York State and Louise
in the Canadian Rockies. But my
Michigan friend contended that Miller's
Hill was famous not only because it
gave one a comprehensive view of the
great Sleeping Bear dunes, rising 600
feet above Lake Michigan, but the
North and South Manitou Islands as
well. This view is famous among a'l
persons who really know their Michi-
gan, all of whom concede its wonder-
ful beauty. But this wonderful hill is
said to be among real estate listings.
which makes the situation a serious
one. I always claimed that it ought
to become the property of the State
for public park purposes and I hope
someone back there will start a move-
ment to bring it to the attention of the
State Conservation Commission. It is
surely as important as Isle Royale and
much more accessible.
Frank S. Verbeck.
—_ wee.
When On Ycur Way, See Onaway.
Onaway, Sept. 24—This week the
big Onaway district fair is on in full
force. The weather man has promised
to reform and deliver weather suitable
for making the people smile and the
ponies do their best. The many tour-
ists who became frightened at the few
days of severe weather should have
stayed; the late comers are now profit-
ing and will continue to enjoy the
beauties of the autumn tints, the won-
derful sunsets closely followed by the
Northern lights such as only Northern
Michigan can furnish.
When you see an army of young
men from the seventh and. eighth
grades headed by the Commander-in-
chief, L. B. Carr, Agricultural In-
structor, you may be sure that some
important changes will be made in ap-
pearance of things in general. Last
week the brigade made a swoop on the
vacant lots at the corner of State and
Elm streets; the weeds were pulled.
the surface of the ground leveled and
th entir premises transformed into a
place of beauty in a few short hours.
This is only a beginning. Four days
of every week, when the weather will
permit, this public-spirited army of
civic workers will attack in dead earn-
est all unattractive lots, undesirable
signs. buildings or fences and make a
clean-up. Anyone attempting to inter-
fere. beware.
The new road leading West from
Stewart's Beach shortens the distance
to Hongore Bay on Black Lake abont
four miles. The first layer of gravel
has been spread and the road is already
quite passable. This improvement will
be hailed with delight by the tourists
during the hot summer months, when
some of the sand roads are uncomfort-
ably dry and dusty. The road is also
quite scenic, owing to the contour of
the land and the graceful turns and
elevations overlooking the lake from
several points.
The killing season will soon be on.
Hunters will patrol the woods and
paths to add laurels to their fame by
bringing in the trophies. In a good
many ways this is all right. Ina good
many other ways it is all wrong. The
man or boy capable of selecting the
ail right method is a good sport and
is to be admired, but the man or boy
who deliberately murders everything
which crosses his path, just for the
sake of killing and destroying, should
be taught better. If he already knows
better, he should be despised by his
companions, punished and put to
shame.
In the parks and places of amuse-
ment where small animals, such 2s
rabbits, squirrels and chipmunks are
numerous and protected, pecple get
more enjoyment from shooting them
with kodaks than they would from
using firearms were they permitted to
kill. The little animals soon learn that
uliey are protected and are almost do-
mestic in their habits. To a certain
extent the same applies to larger game.
The female deer can almost be ap-
proached at times. Partridge will
hesitate before leaving his feast of
wild buckwheat and sometimes walk
leisurely away or alight in a rear-by
tree. By studying their habits we
learn to love and enjoy them in a live
state much better than practicing
carnivorous tactics. Squire Signal.
——_2s.eoa___—_
Corporations Wound Up.
The following Michigan corporatiois
have recently filed notices of dissolu-
tion with the Secretary of State:
Manhattan Rubber Mfg. Co., Detroit.
Second National Investors Corp., De-
trot.
Third National Investors Corp., De-
troit.
Foreign Advertising and Service Bu-
reau, Inc., Detroit.
Vinekist Grape Juice Co., Detroit.
Wilcox Ice Cream Co., Muskegon,
Jackson Electrical Appliance Co.,
Jackson.
C. W. Porter & Co., Muskegon.
jaugher & Bash Co., Benton Harbor.
Marquette Builders & Supply Co.,
Marquette.
Long Point Hotel Co., Long Point.
Hastings Insurance Agency, Traverse
City.
H. S. Chandler Sales, Detroit.
Phil H. Lichtenberg, Inc., Detroit.
Security Trust Co., Detroit.
Ghysels Investment Co., Grand Rapids
Motor Securities Co., Inc., Detroit,
Mertz-Bidwell & Co., Saginaw.
Federal Manufacturing Co., Holland.
Schuman Nicholas Co., Detro:t.
Home Store, Inc., Detroit.
Gillis Aircraft Corp., Battle Creek
Southern Bond & Share Corp., Detroit.
siflex Corp., Detroit.
Electric Sprayit Co., Detroit.
United States Realty Corp., Detroit.
Noiseless Blue Flame Oil Burner Co.,
Ann Arbor.
Randall Clothes, Inc., Detroit.
3orden Co., Lansing.
Commonwealth Securities,
troit.
Mayflower Associates, Inc., Detroit.
Joseph Dick Manufacturing Co., Grand
Rapids.
Walter N. Kelley Co., Detroit.
Battle Creek Drug Co., Battle Creel:.
Jennings Associates, Inc., Detroit.
Tohnston Paint and Glass Co., Detro’t.
Detroit Financial News Bureau, De-
troit.
Pontiac Land & Mineral Co., Pontiac.
Leyes Bros., Inc., Detroit.
Skylark Airplane Co.. Detroit.
Rientola Co-Operative Trading Co.,
Bessmer.
Kelso-Peterson Audit Co., Escanaba.
Wert Oil and Gas Co., Decatur.
Grand River Creamery, Lansing.
Union Trust & Savings Bank of Flint,
Flint,
Inc., De-
September 25, 1929
DEGRAAF VS. STOWE.
(Continued from page 10)
of hatred or ill-will, Express malice
is never presumed, but must be proved
by plaintiff, and, as I have said, by a
preponderance of the evidence. It may
be proved by either direct or indirect
evidence. In determining whether
there was express malice in this case,
vou should consider all the facts and
circumstances disclosed by the evi-
dence. You will consider all the cir-
cunistances surrounding the publica-
tion of the articles in question as dis-
clased by the evidence which tend to
show the motive or spirit which ac-
tuated their publication, including any
information or knowledge which the
defendant possessed or had the means
at hand of obtaining touching the
truth or falsity of the articles publish-
ed and his purpose in publishing them.
If you find by a preponderance of the
evidence that the defendant published
these articles with express malice, as
I have defined it to you, you will then
award what are called exemplary or
punitive damages to the plaintiff. If,
therefore, you find for the plaintiff,
vour verdict will state, “We find for
the plaintiff” in whatever amount you
may find, and in your verdict, under
the statutes of this State, you are to
separate what you find for loss in his
business, trade from
what you find on account of injury to
feelings. If you find for the plaintiff,
therefore, your verdict will state the
amount you find as loss in business or
trade or occupation and what amount
you find for injury to feelings. If you
find for the defendants, your verdict
will be “No cause of Action,” or “Not
Guilty.”
or occupation,
—_—_2>-+___
Scmewhat Dry Statistics on Somewhat
Dry Economics.
(Continued from page 20)
galley slave of a wife, the mother who
interposed her feeble strength between
her children and starvation. There
was the saloon into which the bulk of
the earnings went each week.
Looking at it with no sentiment
whatever ,it is plain to be seen that the
change is quite like what occurs to a
business man who learns to draw out
a weekly wage for himself, putting it
away in savings that he determines
never to touch. Such a man finds in a
very short time that his direct savings
make up the smallest of the benefits
he has derived from the new habit.
For when a merchant is faced with
the necessity to dig up a given sum
of money—not of goods, chattles or
book accounts, but money—every week
or month end, he immediately becomes
so much better a merchant, so incal-
cuably better a manager in so many
directions that he is himself surprised
with many developments.
He is surprised to find that his own
wages come without the least trouble
or apparent effort. He finds that not
only can he meet that demand but he
now discounts all his bills whereas for-
merly he lost many discounts. He
finds that his books are in vastly better
shape and that customers’ accounts
bother him not at all—why? Because
now, under the urge to have a certain
sum of ready money for a new pur-
pose at a definitely stated time, he is
MICHIGAN TRADESMAN
a diligent, persistent and amazingly
successful collector and credit man-
ager.
The Times editor talks a lot with
his mouth. We have all talked a lot
with our mouthes and maybe we do
a bit of that yet. But the fact is that
the direct savings is the smallest ad-
vantage we now realize from prohibi-
tion—imperfect, undeveloped, half-ac-
cepted as it still is.
If there be any class among us who
cannot make lght of prohibition, that
class is tradesmen—and everyone of
us knows this when he
enough to think about it.
Paul Findlay.
—__+-.__
Proceedings of the Grand Rapids
Bankruptcy Court.
Grand Rapids, Sept. 12—In the matter
of Willlam H. Knox, doing .business un-
der the assumed name of Knox Shoe
Co., Bankrupt No. 3893. The sale of as-
sets has been called for Sept. 26, at the
premises 211 Locust street, Allegan. The
stock in trade and ftixtures consists of
shoes, rubbers, etc., all used in a retail
shoe business, appraised at approximate-
ly $1,476. All interested in such sale
should be present at the date and time
of sale as above stated,
In the matter of Herman Knoop, Bank_
rupt No. 53837. The sale of certain items
of diamond rings and unmounted dia-
monds appraised at approximately $5,-
899.95 will be sold Sept. 25, at 450 House-
man building, Grand Rapids. The above
items are covered by certain pledges but
the equity will be sold.
Sept. 12. We have to-day received the
schedules, reference and adjudication in
the matter of Oscar W. Nelson, Bank-
rupt No. 3899. The mater has been re-
ferred to Charles B. Blar as referee in
bankruptcy. The bankrupt is a resident
of Paris township, and his occupation is
that of a laborer. The schedule shows
assets of $300 of which $150 is claimed as
exempt, with liabilities of $2,639. The
first meeting will be called promptly and
note of same will be made herein.
In the matter of Kant Fall Mfg. Co.,
Bankrupt No. 3546, the trustee has here-
tofore filed his final report and account,
and a final meeting of creditors was held
June 28. The trustee was present in per-
son and represented by attorneys Jacobs
& Dresser. No creditors were present or
represented. Claims were proved and
allowed. The trustee’s final report andl
account was considered and approved
and allowed. An order was made for the
payment of expenses of administration,
all preferred labor claims and taxes i.i
full and for the declaraion and payment
of a first and final dividend to creditors
of 5.24 per cent. No objections to the
discharge of the bankrupt were made.
The final meeting then adjourned with-
out date, and the case will be closed an1
returned to the district court in due
course,
Sept. 106. On this day was held the
final meeting of creditors in the matter
of Durabilt Metal Products Co., formerly
known as Michigan Toy & Mfg. Co.,
Bankrupt No. 3542. The trustee was
present in person. The bankrupt cor-
poration was represented by .Stuart B.
White. attorney. Petitioning creditors
were represented by Charles H. Wava-
nagh, attorney. Creditors were repre-
sented by N. A. Cobb, attorney. Claims
were filed, but not considered. The trus-
tee’s final report, objected to, was con-
sidered and heard. Several contested
claims were heard before a_ reporter.
Briefs in all matters were ordered filed
before tweny days from this date. The
final meeting then adjourned to Sept. 30.
In the matter of Jerry Knapper, dong
business as Knapper Heating & Ven_
tilatirng Co., Bankrupt No. 3828, the trus-
tee has filed his return showing no as-
sets, and the case has been closed and
returned to the district court, as a case
without assets.
Sept. 12. On this day was held the
adjourned first meeting of creditors in
the matter of Reinhardt P. Ritz, Bank-
rupt No. 3869. The bankrupt was _ not
stops. long
present or represented. No. creditors
were present or represented. No clainis
were proved and allowed. No. trustes
was appointed. The matter then a‘-
journed without date, and has been
closed and returned to the district cou. t
as a case without assets.
In the matter of Frank Fleason, Bivk-
rupt No. 3551, the trustee has filed his
return showing that there are no assets
in said estate, over and above exemp-
tions, and the case has been closed and
returned to the district court, as a case
without assets.
Sept. 16. On this day was held the
first meeting of creditors in the matter
of Calvin FE. Hull, Bankrupt No. 3878.
The bankrupt was present in person and
represented by attorney Seth R. Bidwell.
Creditors were present in person and
represented by attorney Charles H. Lillie
and by Herman Hansen, agent. One
claim was proved and allowed. No trus-
tee was appointed. The bankrupt was
sworn and examined without a reporter.
The first meeting then adjourned with-
out date, and the case has been closed
and returned to the district court, as
case without assets.
On this day also was held the first
meeting of creditors in the matter o
Harry H. Secore, Bankrupt No. 3875.
The bankrupt was present in person and
represented by attorney Willard H. Me-
Intyre. No creditors were present or
represented. One claim was proved and
allowed. No trustee was appointed. The
bankrupt was sworn and examined with-
out a reporter. The first meeting thei
adjourned without date, and the case
has been closed and returned to the dis-
trict court, as a case w'thout assets.
In | the matter of Paul D. Snyder,
sjankrupt No. 3670. The final meeting of
creditors will be held in this estate on
Sept. 30. The trustee’s final report will
be approved at that time. There may be
a small first and final dividend to cred-
itors.
In the matter of Harold H. Shinville,
Bankrupt No. 3471. The final meeting
of creditors has been called for Sept. 30.
The trustee's final report will be ap-
proved at such meeting. There may be
a small first and final dividend to cred_
itors.
In the matter of Martin E. Maher,
Bankrupt No. 3662. The final meetin:
of creditors has been called for Sept. 30.
The trustee's final report will be approved
at such meeting. There probably will
be a small first and final dividend for
creditors.
In the matter of George IL. Pheney,.
sankrupnt No. 3561. The final meeting of
creditors has been called for Sept. 30.
The trustee’s final report will be ap-
proved at such meeting. There will be
a final dividend for creditors.
In the matter of Frank H. Van Auken,
Bankrupt No. 3638. The final meeting
of ereditors has been called for Sept. 30.
The trustee’s final report will be ap-
proved at such meeting. There will be
a first and final dividend for creditors.
In the matter of Ernst C. Greiner.
Bankrupt No. 3429. The final meeting
of cred tors has been called for Sept. 30.
The trustee’s final report will be ap-
proved at such meeting. There will be
no dividends.
Stpt. 16. We have to-day received the
schedules, reference and adjudication in
the matter of Walter Delanater, Bank-
rupt No. 3900. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptey. The bankrupt is a resident
of Kalamazoo, and his occupation is that
of a laborer. The schedules show assets
of $185 of which the full amount is claim-
ed as exempt, with liabilities of $5,112.20.
The court has written for funds and upon
receipt of same, the first meeting of
creditors will be called, note of which
will be made herein.
Sept. 16. We have to-day received the
schedules, reference and adjudieation in
the matter of Peter DeMull, Bankrup
No. 3901. The matter has been refe~r> 1
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Ravenna, and his occupation is that of
a farmer. The schedule shows assets of
$100 of which the full amount is claimed
as exempt, with liabilities of $3,202.84.
The court has written for funds and
upon receipt of same, the first meeting
of creditors will be called, note of which
will be made herein.
Sept. 16. On this day was held the
first meeting of creditors in the matter
of Harry A. Smalidge, Bankrupt No.
8870. The bankrupt was present in per-
son. but not represented. No creditors
were present or represented. No claims
were proved and allowed. The bankrupt
was sworn and examined without a re-
porter. The first _ meeting then adjourned
without date. C. W. Moore. was ap-
rointed trustee, and his bond placed at
$100.
Sent. 17. We have to-day received the
schedules, reference and adjudication in
the matter of Alfred Sherman, Bankrun*
No. 3903. The matter has been referred
to Charles B. Blair as referee in bank-
rupteyv. The bankrupt is a resident of
Grand Rapids, and his occupation is that
of a laborer. The schedule shows assets
of $860 of which $850 is claimed as ex_
empt, with liabilities of $841.48. The
court has written for funds and upon
receipt of same the first meeting of
creditors will be called, and note of same
made herein.
>> >
Money can lose money as well as
make it.
Do You Wish To Sell Out!
CASH FOR YOUR STOCK,
Fixtures or Plants of every
description.
ABE DEMBINSKY
Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich
Phone Federal 1944.
SSS ——_____
31
Salmon Keeps Fifty-four Years.
Herald-
Tribune reports from Olympia, Wash-
that: to keep for a
eenttry, a
A correspondent of the
ington, Canned
Columbia River salmon
which was sealed and processed in an
especially made tin in 1875 was ex-
No sign of deteri-
The tin cover-
amined. recently.
oration was detected.
ing has resisted corrosion and there
is reason to believe that the contents
will be as good in 1975 as when fresh-
FW. VY:
fish merchant on the
lv packed. Cook, pioneer
Pacific Coast,
packed the salmon at his plant at
Clifton, Oregon, fifty-four years ago.
ee
Pottery Orders Heavy.
Orders for pottery pieces intended
for gifts have been more numerous
this Fall than they were last season
heavy
and manufacturers expect a
business in these lines for the holidays.
Pieces in varying shades of green lead
in populartiy at the present time al-
though peach-blow and blue are also
popular. Activity has developed also
in pottery finished in an imitation of
antique bronze and modeled on Egyp-
tian and other ancient patterns. Both
flower vases and pieces used merely for
decoration are in demand. Popular
prices range from $1 to $15.
Business Wants Department
Advertisements Inserted under this head
for five cents a word the first insertion
and four cents a word fer each subse-
quent continuous insertion. [f set in
capital letters, double price. No charge
tess than 50 cents. Small display adver-
tisements in this department, $4 per
finch. Payment with order is required, as
amounts are too smail to open accounts.
FOR SALE—Grocery stock and fix-
tures, Nice, clean stock. Going into
other business on account of health is
reason for selling. Ray Morrell, Plain-
well. Mich. 159
FOR SALE
stock ‘n fast-growing community.
-Grocery and dry goods
Good
opportunity for right party. Thos. De
Vries, Home Acres, 358 So. Division
Road, Grand Rapids, Mich. 160
FOR SALE—On account of poor health,
grocery and marekt. Bargain for cash.
Resort center. Year around business.
Good town. Carl Kloess, Coloma, Mich.
55
WANTED—Stocek of general merchay-
dise or dry goods. in exchange for income
property. 33815 12 Mile Road, Berkley,
Mich. 156
If vou are interested in buying a busi-
ne-s anywhere in the United States or
Canada, wr'te for our monthly bulletin.
UNITED BUSINESS BROKERS, 2365 Ist
National Bank Bldg., Detroit, Mich. 157
FOR SALE—Only men’s furn’shing and
staple dry goods stock in thriving town
on U.S. 16. Good business. Will sell for
less than inventory account of sickness.
Address Box 196, Webberville, Mich.
oa
ROPE SALESMEN WANTED in all
territories—100 PER CENT PURE MANI-
LA ROPE lic Ib.*basis. FAST SELLING
SIDE LINE, five per cent commission.
UNITED FIBRE COMPANY, 82 South
Street. New York City. 145 |
For Sale — Solid oak tables, desks
chairs and other office equipment. Used
only a few months in office of a local
broker. Cheap for cash. On display at
our office. Tradesman Company.
CASH FOR MERCHANDISE
Will Buy Stocks or Parts of Stocks ot
Merchandise, of Groceries, Dry Goods,
Shoes, Rubbers, Furniture, etc.
N. D. GOVER. Mt. Pleasant, Mich.
I OFFER CASH!
For Retail Stores—Stocks—
Leases—all or Part.
Telegraph—Write—Telephone
L. LEVINSOHN
Saginaw, Mich.
Bos) ty Laer
Established 1909
32
presses er
MICHIGAN TRADESMAN
September 25, 1929
Late News From the
Metropolis.
According to William B. Hazelton,
vice-president of Edson, Moore & Co.,
the special Independent Merchants
Week held in the nature of a special
merchandising event last week was one
of the most successful sales ever held
by the company.
Michigan
The Nyal Co., manufacturing drug-
gist, 575 Bellevue, has announced the
installation of a druggists sundry de-
partment. The house, according to
one of the executives, deals exclusive-
ly with independent stores in all parts
of the country.
The Eaton-Clark Co., manufacturer
and wholesaler of dyestuffs and chem-
icals, established in the year 1838, have
awarded the contract for the erection
of another floor to its general offices
and warehouses on Franklin street.
The building to which it is making
this addition was completed in August,
1927, and these quarters have already
become inadequate, due to the con-
tinued growth of the company. Prior
to 1927 the company had been located
at the foot of Woodward avenue for
a period of seventy-eight years, and
its office was a land mark of old De-
troit.
Walter K. Towers has moved his
offices to Suit 406-C, Stormfeltz-Love-
ly building. He is one of the best
known advertising men in the city,
having served with various firms, lead-
ers in their respective fields, previous
to opening his own offices, where he
serves as expert advertising and mer-
chandising counsel. :
Forty-eight business organizations
whose business operations in Detroit
extend back fifty years or more were
represented at a luncheon in the Book-
Cadillac Hotel last week and organ-
ized the Associated Business Pioneers
of Detroit. The idea of this pioneer
organization was conceived by Howard
J. Harvey, of A. Harvey’s Sons Man-
ufacturing Co., founded in 1855. Ac-
cording to Mr. Harvey there are about
eighty firms whose history dates back
fifty years or more and they represent
the real back-bone of the commercial
activities in Detroit “The average life
of a business firm,” he said, “is seven
and one-half years, and the fact that
these firms have survived and flour-
ished more than seven times that pe-
riod of time is the reason I attribute
their relationship to Detroit’s develop-
ment. I feel that these pioneers who
have forged the business units of the
city should be organized, if for no oth-
er reason than for the reason that the
old ties of friendship should not be
permitted to be broken. The real De-
troit is mirrored in the history of the
firms which have grown with the city.”
George B. Catlin, Detroit historian and
author, addressed the meeting of
pioneers and described the modest be-
ginnings of many of Detroit's largest
industries which antedate the automo-
bile industry by more than a quarter
of a century. Charles H. McMahon, of
the First National Bank, explained
some of the potential benefits of the
organization. Among the _ business
men who attended the meeting were
T. L. Backus, Albert A. Albrecht, J.
D. Anderson, Howard Harvey, Chas.
T. Backus, Dudley W. Smith, William
T. Livingston, R. W. Standart and
Newton Annis The only woman pres-
ent was Mrs. Thorne D. Smith, who
represented the Seely Manufacturing
Co. The firms, their representatives
and the dates of their founding, are
listed below. All have signified their
intention of becoming members of the
organization. Buhl Sons Co., A. H.
Nicols, 1845; Edson, Moore & Co., G.
W. Gillis, 1872; Michigan Central
Railroad, J. F. Demling, 1836; Com-
mercial Milling Co., F. G. Henkel,
1855; Detroit Stained Glass Works,
T. T. McMahon, 1861; J. F. Weber,
Frank J. Weber, 1866; Detroit Sav-
ings Bank, J. H. Doherty, 1849; Wil-
J. Stapleton, James M. Stapleton,
1864; Rayl Co., Dudley W. Smith,
1875; C. W. Kotcher Lumber Co., C.
W. Kotcher, 1864; Graham ‘Printing
Co., Walter S. Conely, 1873. Rich-
mond & Backus Co., C. T. Backus,
1842; A. Harvey’s Sons Mfg. Co.,
George G. Harvey, 1855; Geo. Marsh
Manufacturing Co., R. George Marsh,
1860; John Bornman & Son, F. D.
Bornman, 1859; Detroit News Co., F.
M. Speck, 1876; Berry Bros., George
F. Blenkarn, 1858; Fred Sanders, C. H.
Welch, Jr., 1875; Michigan Electro-
type & Stereotype Co., W. T. Berdan,
1873; First National Bank, Charles H.
McMahon, 1863; D. & C. Navigation
Co., George B. Wright, 1868; A. Back-
us, Jr. & Sons, H. N. Backus, 1865;
Detroit Screw Works, C. W. Colgan,
Jr. 1877. G. & R. McMillan Co.,
Harry T. Uridge, 1848; William R.
Hamilton Co., William R. Hamilton,
1863; Horton Cato Manufacturing Co.,
M. R. Van Benschoten, 1876; Eng-
gass Jewelry Co., Clarence Enggass,
1865. R. H. Fyfe & Co., W. H. Livv-
ingstone, 1865; Riley Stoker Co., for-
merly the Murphy Iron Works, Wil-
liam V. McAllister, 1875; Detroit
Forging Co., E. R. Wegener, 1851;
Detroit Free Press, L. E. West, 1831;
Seely Mfg. Co., C. R. Rollings, 1862;
W. H. Anderson Tool & Supply Co.,
James D. Anderson, 1871; J. D. Can-
dler Roofing Co., W. M. Candler,
1879; L. B. King, R. B. King, 1849;
Hammond-Standish Co., Walter J.
Graham, 1859; J. P. Scranton & Co.,
Scranton Trevor, 1864; Calvert Litho-
graphing Co., Frederick MHuetwell,
1861; Richmond & Backus, Theodore
L. Backus, 1842; Standart Bros. Hard-
ware Co., R. E. Standart, 1863; New-
ton Annis Furs, Newton Annis, 1887.
Plans are being made by Detroit to
join in the National and international
celebration Oct. 14 in honor of Thomas
A. Edison, who in the same month
in 1879 perfected the incadescent lamp.
In connection with the city-wide cele-
bration of this event an electrical foun-
tain is being erected in West Grand
Circus Park as a permanent memorial
to the great inventor and as an added
civic improvement.
H. F. Murphy, formerly secretary
and general manager of Standart
Brothers Hardware Corp., has become
affiliated with Sears, Roebuck & Co.,
Chicago, as general manager of the
hardware department. Mr. Murphy
was an active member of the Detroit
Board of Commerce and served as a
director of the wholesale Merchants
Bureau of that association. He made
many friends in the city who while
rejoicing at his advancement are filled
with regret at his leaving the city.
Marshall Bosworth, proprietor of the
Redford Shoe Store, 17330 Lahser
road, died last week from carbon mon-
oxide poisoning. Mr. Bosworth was
found by his wife, Alice, sitting in his
car in his garage. Following Bos-
worth’s death a warning was issued to
the coronar to motorists to keep garage
doors open while the motors of their
cars were running.
Lynn B. Emery, Inc., stationer and
printer, in the rebuilding of the firm’s
plant 3150 Cass avenue, has _ incor-
porated many modern ideas in the
sales rooms. The work was recently
completed.
William E. Sharp, better known to
his hosts of friends as plain, every day
“Bill,” has been appointed general
manager of the Pohl Printing Co., 1915
Fort street, West.
The Bank of Michigan has moved
into temporary quarters at Griswold
and Lafayette while its main office in
the Dime Bank building is enlarged to
provide for increased facilities.
Not that we wish to clutter up these
columns with accounts of store hold-
ups which are all too common in De-
troit, but when a merchant has re-
ceived bandit visits three times we feel
that is reason enough for special men-
tion. Such has been the lot of Arthur
Wilkie, haberdasher at 5017 Wood-
ward avenue. Last week, for the third
time in five years, Wilkie was held up,
this time by a trio who cleaned out
the cash register, after binding him
and for good measure kicked him in
the face. Five years ago, when he
was held up, a bandit struck him on
the head with a piece of lead pipe and
he was unconscious in a hospital for
seven days.
Charles G. Sackett, President of the
American Butter and Cheese Co., 1501
Twelfth street, died Monday in the
office of a Birmingham physician,
where he was taken after he had been
stricken while playing golf at the Oak-
land Hills Golf Club. He is survived
by his widow, Gertrude, a son, Willard,
and a daughter, Frances.
Ninety-two students have enrolled
in the course on retail store manage-
ment and merchandising being con-
ducted in the city college. The course
is sponsored by the Retail Merchants
Association of the Detroit Board of
Commerce.
More than 700 of the leading hotel
men of the United States and Canada
and some from Cuba and Mexico are
to gather in Detroit this week for the
annual convention of the National Ho-
tel Men’s Association. H. William
Klare, vice-president of the Hotel
Statler company, is chairman of the
local committee arranging for the af-
fair.
Ray J. Youngblood, who has been
associated with the Paris Cleaners &
Dyers until recently, has announced
the purchase of the East side plant
of this company at Vernor highway
and St. Aubin street, which he will
operate under the name of Young-
blood’s.
Detroit and Security Trust Company
has been named receiver for the Con-
tinental-Leland Corporation, of Dela-
ware, a holding company which con-
trols the Detroit-Leland Hotel, by
Judge Charles C. Simons, of the U. S.
District Court. The action was op-
posed by attorneys representing the
former president of the corporation cn
the ground that the concern is solvent
and the’ receivership unnecessary.
Judge Simons made it clear that the
receivership is temporary and for the
purpose of obtaining a complete report
on the standing of the companies for
which the Continental-Leland is the
holding corporation.
James M. Golding.
a
and Shoes Strong—Leather
Weak.
The leather industry was one of the
Hides
few major industries to register a loss
in net profits for the first half year.
This loss was due to a sharp break in
prices from. the
April, 1928, peak; to top heavy stocks;
and to severe competition of duty free
imports. There is reason to believe,
however, that the lowest point of the
major cycle has been reached and that
the upswing is in progress. Low vis-
ible cattle supply, decreased slaughtey,
lighter stocks and rising hide prices
make it probable that hide interests
will be able to realize a substantial re-
covery in the latter part of this year.
hides and leather
But leather, while showing some im-
provement, is suffering too severely
from foreign competition to be in a
sound position. At present, importa-
tions of calf leathers amount to over
41 per cent. of United States produc-
tion capacity. Moreover, it is said that
the estimated decline of about 30 per
cent. in domestic calf and kip output
during the 1923-1929 period is brought
about chiefly by these heavy imports.
Of course, an imposed tariff would
improve the situation, but in view of
the fact that any duty on plain leathers
is not included in the present draft ci
the impending tariff bill and consider-
ing the current attitude of the admin-
istration, it seems unlikely that there
will be legislative aid for the industry
this year. Apart from this aspect,
profit margins are fairly narrow now
and any price raise might see further
Therefore, while brisker
buying by shoe manufacturers should
cramping.
enable tanners to raise total profits to
some extent, general conditions do not
appear to warrant optimism.
The third phase of this group, shoes,
is improving its status. During the
first six months this year, narrowed
profit margins were not made up, in
all cases, by increased volume. Re-
cent months, however, have seen com-
mendable increases in sales and pro-
duction. Heavy production economies
have been put into effect, and with
Fall buying promising to continue at
the present heavy rate, the outlook is
for increased earnings by the better
companies.
—__>++___
The concern that commences to sky-
rocket before it has proper distribu-
tion is sure to come down like a burned
stick,
3
agen
ae
sola iciiimaanasseniic
77
, > we Te
esis
THE MILL MUTUALS
AGENCY Michigan
Representing the
MICHIGAN MILLERS MUTUAL
FIRE INSURANCE COMPANY
(MICHIGANS LARGEST MUTUAL)
AND ASSOCIATED COMPANIES
Lansmg
Combined Assets of Group
$45,267,808.24
20% to¥40% Savings Made Since Organization
FIRE INSURANCE— ALL BRANCHES
Tornado— Automobile— Plate Glass
WoRrRDEN GROCER COMPANY
The Prempt Shippers
Carry The Reliable
Quaker
COFFEE
Every Grocer Should Have It
WORDEN (;ROCER COMPANY
Wholesalers for Sixty-one Years
OTTAWA AT WESTON - GRAND RAPIDS
THE MICHIGAN TRUST COMPANY, Receiver.
“And I'll take these, too”
It's surprising how often people say just that when they see
the Beech-Nut label. Catsup—Peanut Butter—Mustard Dressing
— Pork and Beans. No self-respecting pantry shelf should be
without its reserve supply. Keep these staples well displayed
and they’ll move themselves—fast
Note: Beech-Nut is on the air. Every Friday morning
at 10(Eastern Standard Time) over 19 Stations of the
Columbia Broadcasting System, Mrs. Ida Bailey Allen
is telling leading home makers about Beech-Nut Food
Products. Urge your customers to tune in.
Beech-Nut
FOODS OF FINEST FLAVOR
The Brand You Know
by HART
TEN a
Fancy Quality
ea e-Wa ne
ea
Waele)
Fruits Vegetables
TRADE MARK
Look for the RED HEART
On The Can
W. R. ROACH & CO.
General Offices
Grand Rapids, Michigan
32
MICHIGAN TRADESMAN
September 25, 1929
Late News’ From the
Metropolis.
Michigan
According to William B. Hazelton,
vice-president of Edson, Moore & Co.,
Independent Merchants
Week held in the nature of a special
the special
merchandising event last week was one
of the most successful sales ever held
by the company.
The Nyal Co., manufacturing drug-
gist, 575 Bellevue, has announced the
installation of a druggists sundry de-
partment. The house, according to
one of the executives, deals exclusive-
ly with independent stores in all parts
of the country.
The Eaton-Clark Co., manufacturer
and wholesaler of dyestuffs and chem-
icals, established in the year 1838, have
awarded the contract for the erection
of another floor to its general offices
and warehouses on Franklin. street.
The building to which it is making
this addition was completed in August,
1927, and these quarters have already
become inadequate, due to the con-
tinued growth of the company. Prior
to 1927 the company had been located
at the foot of Woodward avenue for
a period of seventy-eight years, and
its office was a land mark of old De-
troit.
Walter K. Towers has moved his
offices to Suit 406-C, Stormfeltz-Love-
ly building. He is one of the best
known advertising men in the city,
having served with various firms, lead-
ers in their respective fields, previous
to opening his own offices, where he
serves as expert advertising and mer-
chandising counsel.
Forty-eight business organizations
whose business operations in Detroit
extend back fifty vears or more were
represented at a luncheon in the Book-
Cadillac Hotel last week and organ-
ized the Associated Business Pioneers
of Detroit. The idea of this pioneer
organization was conceived by Howard
J. Harvey, of A. Harvey’s Sons Man-
ufacturing Co., founded in 1855. Ac-
cording to Mr. Harvey there are about
eighty firms whose history dates back
fifty years or more and they represent
the real back-bone of the commercial
activities in Detroit ‘The average life
of a business firm,” he said, “is seven
and one-half years, and the fact that
these firms have survived and flour-
ished more than seven times that pe-
riod of time is the reason I attribute
their relationship to Detroit's develop-
ment. I feel that these pioneers who
have forged the business units of the
city should be organized, if for no oth-
er reason than for the reason that the
old ties of friendship should not be
permitted to be broken. The real De-
troit is mirrored in the history of the
firms which have grown with the city.”
George B. Catlin, Detroit historian and
author, addressed the meeting of
pioneers and described the modest be-
ginnings of many of Detroit's largest
industries which antedate the automo-
bile industry by more than a quarter
of a century. Charles H. McMahon, of
the First National Bank, explained
some of the potential benefits of the
organization. Among the business
men who attended the meeting were
T. L. Backus, Albert A. Albrecht, ].
D. Anderson, Howard Harvey, Chas.
T. Backus, Dudley W. Smith, William
T. Livingston, R. W. Standart and
Newton Annis The only woman pres-
ent was Mrs. Thorne D. Smith, who
represented the Seely Manufacturing
Co. The firms, their representatives
and the dates of their founding, are
listed below. All have signified their
intention of becoming members of the
organization. 3uhl Sens Co., A. H.
Nicols, 1845; Edson, Moore & Co., G.
W. Gillis, 1872; Michigan Central
Railroad, J. F. Demling, 1836; Com-
mercial Milling Co., F. G. Henkel,
1855; Detroit Stained Glass Works,
T. T. McMahon, 1861; J. F. Weber,
Frank J. Weber, 1866; Detroit Sav-
ings Bank, J. H. Doherty, 1849; Wil-
J. Stapleton, James M.. Stapleton,
1864; Rayl Co., Dudley W. Smith,
1875; C. W. Kotcher Lumber Co., C.
W. Kotcher, 1864; Graham Printing
Co., Walter S. Conely, 1873.
mond & Backus Coe,, ©. 7.
1842; A.
George G. Harvey, 1855; Geo. Marsh
Manufacturing Co., R. George Marsh,
1860; John Bornman & Son, F. D.
Bornman, 1859; Detroit News Co., F
M. Speck, 1876; Berry Bros., George
I. Blenkarn, 1858; Fred Sanders, C. H.
Welch, Jr., 1875; Michigan Electro-
type & Stereotype Co., W. T. Berdan,
1873; First National Bank, Charles H.
McMahon, 1863; D. & C. Navigation
Co., George B. Wright, 1868; A. Back-
us, Jr. & Sons, H. N. Backus, 1865:
Detroit Screw Works, C. W. Colgan,
jc, 1877. G. & R. McMillan Co,
Harry T. Uridge, 1848; William R.
Hamilton Co., William R. Hamilton,
1863; Horton Cato Manufacturing Co.,
M. R. Van
gass Jewelry Co., Clarence Enggass,
1865. R. H. Fyfe & Co., W. H. Livv-
ingstone, 1865; Riley Stoker Co., for-
merly the Murphy Iron Works, Wil-
liam V. McAllister, 1875; Detroit
Forging Co., E. R. Wegener, 1851:
Detroit Free Press, L. E. West, 1831;
Seely Mfg. Co., C. R. Rollings, 1862:
W. H. Anderson Tool & Supply Co.,
James D. Anderson, 1871; J. D. Can-
dler Roofing Co., W. M.
i879; _. B. King, R. B. King, 1849-
Hammond-Standish Co., Walter J.
Graham, 1859; J. P. Seranton & Co,
Scranton Trevor, 1864; Calvert Litho-
graphing Co., Frederick Huetwell,
1861; Richmond & Backus, Theodore
L. Backus, 1842; Standart Bros. Hard-
ware Co., R. E. Standart, 1863: New-
ton Annis Furs, Newton Annis, 1887.
Rich-
Backus,
Harvey’s Sons Mfg. Co.,
3enschoten, 1876; Eng-
Candler,
Plans are being made by Detroit to
join in the National and international
celebration Oct. 14 in honor of Thomas
A. Edison, who in the same month
in 1879 perfected the incadescent lamp.
In connection with the city-wide cele-
bration of this event an electrical foun-
tain is being erected in West Grand
Circus Park as a permanent memorial
to the great inventor and as an added
civic improvement.
Hi. F. Murphy, formerly secretary
of Standart
Brothers Hardware Corp., has become
affiliated with Sears, Roebuck & Co.,
Chicago, as general manager of the
hardware department. Mr. Murphy
was an active member of the Detroit
and general manager
Board of Commerce and served as a
director of the wholesale Merchants
Bureau of that association. He made
many friends in the city who while
rejoicing at his advancement are filled
with regret at his leaving the city.
Marshall Bosworth, proprietor of the
Redford Shoe Store, 17330 Lahser
road, died last week from carbon mon-
oxide poisoning. Mr. Bosworth was
found by his wife, Alice, sitting in his
car in his garage. Following Bos-
worth’s death a warning was issued to
the coronar to motorists to keep garage
doors open while the motors of their
cars were running.
Lynn B. Emery, Ine., stationer and
printer, in the rebuilding of the firm’s
plant 3150 Cass avenue, has incor-
modern ideas in the
porated many
sales rooms. The work was recently
completed.
William KE. Sharp, better known to
his hosts of friends as plain, every day
“Bill,”’ has been appointed general
manager of the Pohl Printing Co., 1915
Iort street, West.
The Bank of Michigan has moved
into temporary quarters at Griswold
and Lafayette while its main office in
the Dime Bank building is enlarged to
provide for increased facilities.
Not that we wish to clutter up these
columns with accounts of store hold-
ups which are all too common in De-
troit, but when a merchant has re-
ceived bandit visits three times we feel
that is reason enough for special men-
tion. Such has been the lot of Arthur
Wilkie, haberdasher at 5017 > Wood-
Last week, for the third
time in five years, Wilkie was held up,
ward avenue.
this time by a trio who cleaned out
the cash register, after binding him
and for good measure kicked him in
the face. Five years ago, when he
was held up, a bandit struck him on
the head with a piece of lead pipe and
he was unconscious in a hospital for
seven days.
Charles G. Sackett, President of the
American Butter and Cheese Co., 1501
Twelfth street, died Monday in the
office of a Birmingham physician,
where he was taken after he had been
stricken while playing golf at the Oak-
land Hills Golf Club.
by his widow, Gertrude, a son, Willard,
and a daughter, Frances.
He is survived
Ninety-two students have enrolled
in the course on retail store manage-
ment and merchandising being con-
ducted in the city college. The course
is sponsored by the Retail Merchants
Association of the Detroit
Commerce.
More than 700 of the leading hotel
men of the United States and Canada
and some from Cuba and Mexico are
3oard of
to gather in Detroit this week for the
annual convention of the National Ho-
tel Men’s Association. H. William
Klare, Hotel
Statler company, is chairman of the
vice-president of the
local committee arranging for the af-
fair.
Ray J. Youngblood, who has been
associated with the Paris Cleaners &
Dyers until recently, has announced
the purchase of the East side plant
of this eompany at Vernor highway
and St. Aubin street, which he will
operate under the name of Young-
blood’s.
Detroit and Security Trust Company
has been named receiver for the Con-
tinental-Leland Corporation, of Dela-
ware, a holding company which con-
trols the Detroit-Leland Hotel, by
Judge Charles C. Simons, of the U. S.
District Court. The action was op-
posed by attorneys representing the
former president of the corporation cn
the ground that the concern is solvent
and the receivership
Judge Simons made it clear that the
receivership is temporary and for the
unnecessary.
purpose of obtaining a complete report
on the standing of the companies for
which the Continental-Leland is the
holding corporation.
James M. Golding.
—_—- >> 2
and Shoes Strong—Leather
Weak.
The feather industry was one of the
Hides
few major industries to register a loss
in net profits for the first half year.
This loss was due to a sharp break in
ludes and leather prices from the
April, 1928, peak; to top heavy stocks;
and to severe competition of duty free
imports. There is reason to believe,
however, that the lowest point of the
major cycle has been reached and that
the upswing is in progress. Low vis-
ible cattle supply, decreased slaughte;,
lighter stocks and rising hide prices
make it probable that hide interests
will be able to realize a substantial re-
covery in the latter part of this year.
But leather, while showing some im-
provement, is suffering too severely
from foreign competition to be in a
sound position. At present, importa-
tions of calf leathers amount to over
41 per cent. of United States produc-
tion capacity. Moreover, it is said that
the estimated decline of about 30 per
cent. in domestic calf and kip output
during the 1923-1929 period is brought
about chiefly by these heavy imports.
Of course, an imposed tariff would
improve the situation, but in view of
the fact that any duty on plain leathers
is not included in the present draft ci
the impending tariff bill and consider-
ing the current attitude of the admin-
istration, it seems unlikely that there
will be legislative aid for the industry
this year. Apart from this aspect,
profit margins are fairly narrow now
and any price raise might see further
while brisk
cramping, Uheretore,
buying by shoe manufacturers should
enable tanners to raise total profits to
some extent, general conditions do not
appear to warrant optimism.
The third phase of this group, shoes,
is improving its status. During the
first six months this year, narrowed
profit margins were not made up, in
all cases, by increased volume. Re-
cent months, however, have seen com-
mendable increases in sales and pro-
duction. Heavy production economies
have been put into effect, and with
Fall buying promising to continue at
the present heavy rate, the outlook i:
for increased earnings by the better
companies.
a
The concern that commences to sky-
rocket before it has proper distribu-
tion is sure to come down like a burned
stick,
~~
.
"
STRENGTH ECONOMY
THE MILL MUTUALS
AGENCY ss Michigan
Representimg the
MICHIGAN MILLERS MUTUAL
FIRE INSURANCE COMPANY
(MICHIGANS LARGEST MUTUAL)
AND ASSOCIATED COMPANIES
Lansmg
Combined Assets of Group
$45,267,808.24
20% to#40% Savings Made Since Organization
FIRE INSURANCE— ALL BRANCHES
Tornado— Automobile— Plate Glass
“And [Il take these, too”
It’s surprising how often people say just that when they see
the Beech-Nut label. Catsup—Peanut Butter— Mustard Dressing
—Pork and Beans. No self-respecting pantry shelf should be
without its reserve supply. Keep these staples well displayed
and they'll move themselves—fast
Note: Beech-Nut is on the air. Every Friday morning
at 10(Eastern Standard Time) over 19 Stations of the
Columbia Broadcasting System, Mrs. Ida Bailey Allen
is telling leading home makers about Beech-Nut Food
Products. Urge your customers to tune in.
Beech-Nut
FOODS OF FINEST FLAVOR
WoRDEN GROCER COMPANY
The Prompt Shippers
Carry The Reliable
Quaker
COFFEE
Every Grocer Should Have It
WORDEN (GROCER COMPANY
Wholesalers for Sixty-one Years
OTTAWA AT WESTON - GRAND RAPIDS
THE MICHIGAN TRUST COMPANY, Receiver.
The Brand You Know
by HART
i ae
Fancy Quality
BRAND
NL
FOODS
TRADE MARK
Fruits Vegetables
Look for the RED HEART
On The Can
W. R. ROACH & CO.
General Offices
Grand Rapids, Michigan
AMERICAN COMMONWEALTHS
POWER CORPORATION
through its Subsidiary
Minneapolis Gas Light Company
has a vital interest in the welfare and future of
Minneapolis
and takes pride in drawing the attention of those who are seeking to locate
A Growing Business or a Manufacturing Institution
to the many advantages Minneapolis and its suburbs hold forth:
MINNEAPOLIS is the largest City and the Its banking resources are of the best, in-
financial, industrial and distributing center cluding two of the largest banking institu-
of the Northwest. tions between Chicago and the Pacific Coast.
Through it moves a very large part of the The finest trains in America run daily be-
traveling public of America—west and east tween Minneapolis and Chicago and to
bound—as well as the bulk of the crops points East and West.
harvested in the West and the bulk of the
merchandise purchased in the East for It is the butter capital of the world. Minne-
Northwestern distribution. sota now produces 275,000,000 pounds of
creamery butter annually. Its flour mills
Its population exceeds 500,000 with and their products are nationally known.
1,000,000 people within a radius of 50
miles. It commands raw materials in abundance,
including iron, lignite coal, copper, build-
ing stone, dairy and grain products—and
It is noted for its beautiful homes, parks a THREE BILLION DOLLAR market back
and streets. of them.
lis labor is content and high-grade.
Its Pablic Utilities sive superior service at reasonable rates
GAS is supplied by Minneapolis Gas Light Company, with alert and courteous service, from
a modern plant with ample capacity.
ELECTRICITY is supplied by Minneapolis General Electric Company (Northern States
Power Company) from modern generating stations with courtesy and promptness.
EXCELLENT WATER is supplied through an up to date system by the Municipality.
STREET RAILWAY SERVICE of a high order is furnished by Twin City Rapid Transit
Company (locally owned).
) In Minneapolis you will find retail and wholesale houses distributing merchandise ce
of the finest quality with uniform courtesy in their dealings with the public. |y
It is an ideal City for your home and business
Minneapolis is Growing
ow
YO
For further information address
Industrial Agent
Minneapolis Gas Lisht Company
MINNEAPOLIS, MINNESOTA
or
Manager Industrial Department
American Commonwealths Power Corporation
120 BROADWAY, NEW YORK