| a a RC ALG <5 Zo >>>) a 2 $ 4 ( Se — Hi RY (OS KEAESS * he KS BPU BLISHED WEEKLY ¥ 7 IG SAT zs Cy e (7) F Sey eh Year ea q a a CRO G a 1d Ca Q G & LOO) , CHER K ~, \oerd Gi : AN GR LL PSEC Be Pavanetempoan COMPANY, PUBLISHERS Ss Aes RAPIDS, WEDNESDAY, OCT onan 16, 1929 —S Pema reetomcer A aWex we : DZ N A yD sats SN Nc we OMENS & RAO PEERS Qy Ne od] mh ae \ ef ww Bo 6 mS - | . ) Ry cos) PED SS Number 2404 wes |EST. | eG LEST Be sa 4 3 WHAT IS LIFE TO YOU? To the preacher life’s a sermon, To the joker it’s a jest, To the miser life is money, To the loafer life is rest, To the lawyer life’s a trial. To the poet life’s a song, To the doctor life’s a patient, That needs treatment right along. To the soldier life's a battle, To the teacher life’s a school, Life’s a good thing to the grafter, It’s a failure to the fool. To the man upon the engine Life’s a long, heavy grade, It’s a gamble to the gambler, To the merchant life is trade. Life is but a long vacation To the man who loves his work, Life’s an everlasting effort To shun duty, to the shirk, To the earnest Christian worker Life’s a story ever new, Life is what we try to make it— Brother, what is life to you? } | Improvements in Telephone Service EVERY effort of the Michigan Bell Telephone Company is being made toward constantly improv- ing telephone service with the result that: 1. During 1928, operating errors were materially reduced. 2. The average time for handling calls to out-of- town points has been reduced. 3. The great majority of all Long Distance calls are handled while the calling party ‘“‘holds the line.” 4. Clearness of voice transmission, over both local and long distance lines, is improving continually. This company always will endeavor to provide for Michigan a more efficient telephone service and one more and more free from imperfections and delay. Our policy—“To continue to furnish the best possible telephone service at the lowest cost consistent with financial safety”. = RANK W. BLAIR, President, Union Trust Company, Detroit EMORY W. CLARK, Chairman of the Board, First National Bank, Detroit GERRIT J. DIEKEMA, President, First State Bank, Holland, Michigan FRED J. FISHER, Vice President, General Motors Corporation, Detroit DIRECTORS: BURCH FORAKER, President, Michigan Bell Telephone Company, Detroit BANCROFT GHERARDI, Vice President, American Telephone & Telegraph Com. pany, New York City WALTER S. GIFFORD, President, American Telephone & Telegraph Company, New York City WALTER I. MIZNER, Secretary & Treasurer, Michigan Bell Telephone Company. Detroit DUDLEY E. WATERS, President. Grand Rapids Nationai Bank OSCAR WEBBER, Vice President & General Manager, J. L. Hudson Company, Detroit GEORGE M. WELCH, Vice President & General Manager, Michigan Bell Telephone Company, Detroit MICHIGAN BELL TELEPHONE CO. ee ee scesnnr ees neaanarEe » Manager of Kroger Store Frames a Hold-Up. A Kalamazoo chain store manager has been forced into crime to cover up a shortage in his store caused by having to pay too much for help. The manager in question is Aaron Rum- mel, who has charge of the Kroger store at 130 North Westnedge avenue, which was held up recently and rob- bed of $841 by a lone bandit. Rummel has confessed to the police that the hold-up was framed, and Robert Berg- huis and Earl Krech, both taxi driv- ers, are being held by the police as suspects. Rummel admitted in his confession that he had planned with Berghuis for him to act as the lone bandit. He declared that he had been paying too much for help and running expenses and was afraid that the Kroger check- er would find a shortage in his ac- counts, A The arrests were made as the result of an investigation of detectives of the Kalamazoo police force who obtained implicating the three. were arrested information Krech and Berghuis Monday following the hold-up, which occurred Saturday night, Sept. 21, and Rummel was arrested on Tuesday. He confessed two hours after his arrest. The hold-up occurred about 10:15 o'clock Saturday night as Rummel was closing the rear door of the store in preparing to lock up for the night. A masked man stepped into the door and commanded him to “Stick ‘em up.” There were four other men in the store at the time, the manager of the meat department and three clerks. The bandit threatened to blow the place up if any one made a move. He then grabbed a sack containing the money and made his escape. According to Rummel’s story, he was led into staging the hold-up by being short in his accounts on ac- count of having paid out too much money for help in the store and was afraid that his shortage would be dis- covered by the checker. If this story is true, he had not benefited by the shortage and had paid out the money for clerk hire for the benefit of the Kroger company. This may possibly be the means of reducing his sentence and may also be an excuse and not the real cause of the hold-up. Se Scarfs Appear in Novel Shapes. Scarfs occupy as important a place in the mode as they have for some seasons but the newest models do not occupy as bulky a place. They are merely narrow strips or squares of chiffon or sheer. triple voile, capable of being drawn through the proverbial ring, but affording, for all their scantiness, sufficient protection from the fur collar, as well as providing a touch of soft color accent when the coat is thrown open. Tn general, these new chiffon scarfs, when rectangular, are about a foot in width, the length to the desire of the wearer. The short- varying according est ones are just long enough to be knotted loosely at the front of the neck, making short jabot ends. An effective model in this type is made in laurel green georgette and has the three large letters of a monogram strung down its end, the letters being done in heavily padded cut-work em- broidery. A long narrow wisp of chiffon. in evening colors may add to its duties as protector from the fur collar by serving as an evening turban on oc- “ casion. To enable it to do so, a line 1 of shirring is run across it at the mid- ner die and the edges and sewed toget in a cap shape for a short distance. When needed, the cap is slipped over the head and the long ends of the scarf are wound about the head in smart Oriental turban shape. Chiffon scarfs in squares are printed in modernistic or conventional hand- blocked patterns. Patou likes the gleam of the new lame chiffons for his sheer squares, weaving them in dulled, blurred Oriental patterns with his name discreetly inscribed some- where in the design. The hand-blocked scarf of crepe de chine is a staple part of the sports cos- tume and has particular appeal for the college girl. A new finish for these heavier scarfs is a binding in contrasting color. As it often seems impossible to find just the scarf for a particular occasion, this use of bind- ing may prove a lifesaver, enabling one to pick one’s own scarf pattern from the yard goods. Searfs and purses, and occasionally the hat also makes as popular ensembles as do the purses and shoes. Perhaps no more than a bit of chenille em- broidery in the corner and a common color will serve to tie the scarf and purse together, though for wear, when the purse is, preferably, in fabric, the two share a common ma- terial. sports The end doesn’t justify meanness, Fabrics For Afternoon Frocks. The assortment of elaborate after- noon gowns displayed in all of the collections presents a sumptuous ar- ray of fine fabrics. Among the newest of these is a metallic brocaded crepe small conventional patterns, the in figures widely spaced. Patou is one of the well-known couturiers who is making generous use mwns of arresting of this material in gx chic and beauty. Usually no other kind of goods and no trimming is used, but in a few exclusive models a sash or other accented details in color is introduced and a touch of plain gilt or silver is added. An interesting ma- terial of metal and soft silk is woven with color in the pattern, in little con- 7 ventional floral designs, which are done with both silk and gilt thread. These are particularly charming in the new style of gowns for afternoon, in the softly draped, sleeveless models with the semi decollete scarf neck. They make smart tunics, too, and are both practical and ornamental for wear over a slip of satin or, as in a stun- ning model from Paquin, over plain gold lame. These and all the rich and radiant stuffs, especially the fabrics from Bianchini, Rodier and Coudurier are in high favor for formal afternoon gowns and for the type of dress worn for restaurant dinner. some are of the nature of crepe, oft taffeta, faille and a crepe satin woven or embroidered with metal thread. The more elaborate the gown the larger the pattern, but small conventionals or florals are equally fashionable. A striking gown to wear for a for- mal day-time occasion or for informal dinner is shown by one prominent im- porter in a metal brocade of three colors woven in one length. —__+ Ten New Readers of the Tradesman. The following new subscribers have been received during the past week: J. D. Van Riper, Webberville. Ottawa Hotel, Cheboygan. Eugene Berthiaume, Superior, Wis. Charles Walbridge, Grand Rapids. Frank L. Forbes & Belknap, Grand Rapids. J. E. Frey, Grand Rapids. Smith, Grand Rapids. I. C. Bradbury, Grand Rapids. R. F. Ames, Grand Rapids. W. H. Kleinhans, Nashville. ——__> > Big Rapids—Lee & Cady have open- Ss ed a cash and carry store here under the management of Ed. Miller, who formerly conducted a grocery store in this city. a : He enjoys much who is thankful for little. A grateful mind is both a great and happy mind. —_—__>+ + ____ Don’t be smart by making other people smart. 2 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Recovery last week by the Checking and Shopping Division of the Retail Merchants’ Association, of $5,000 worth of merchandise stolen from down town department stores, brings to the fore- ground some of the valuable services being rendered Detroit merchants by this facility. While this is by no means the largest haul made by operatives of this division, it does serve as an ex- ample of what is being done to frus- trate thieves, dishonest and discour- teous employes, bad check manipulat- ors and charge account frauds. Last Wednesday operatives of the Checking and Shopping Division §ar- rested six women and four men, known shoplifters, after four of them had been apprehended in a store with a large quantity of stolen merchandise in their investigation members of this light more of stolen possession. Subsequent additional brought to dollars worth revealed “pang” thousands of and goods. As the result of the investigation, - four women, suspected of being the thieves, were taken before Judge Bart- lett in Court and held for trial under $15,000 each. Among the recovered were expensive dresses, millinery, la- Recorder's bonds of stolen articles dies’ ensembles, — costly perfumes, drapes, gloves, curtains, hosiery and linens of all description. In this case, as is customary, the merchants’ operatives worked in close co-cperation with the Store Detail of of the Detroit Police De- partment. Through this co-operation that has been in effect for a number of years, Detroit is known throughout America as a “tough town” for shop- lifters and their ilk. detectives Some of the best detectives on De- troit’s force are on this Store Detail of 3ureau, under Detective Wilson. Working with the merchants’ own police organ- the Detective Lieutenant George ization this gives a set-up that is being used as a model by police departments and merchants in several large Amer- ican cities. In addition to apprehending and prosecuting thieves, the Checking and Shopping Division maintains a perma- nent service by means of which mer- chants may keep a secret and compre- hensive watch of the honesty and cour- tesy of cierks and others coming in contact with customers of the stores. How this service offerates is one of the most interesting developments in mod- ern merchandising, but due to the se- crecy necessary in successfully per- forming this delicate work it cannot be explained to the public. The public is the ultimate beneficiary of this work. Through the reduction of operating expense by the elimination of thievery, prices are reduced accord- ingly. With bad check losses at a min- imum, charge account frauds kept to the lowest possible point, and dishon- est customers and employees under constant surveillance, Detroit mer- chants are protected from a source MICHIGAN TRADESMAN of unnecessary expense that by the working of economic forces ultimately reflects itself on price tags.—Detroiter. The Federal Trade Commission has ordered the Klimate-Pruf Manufactur- ing Co., of New York, to discontinue conducting business under its present trade name or any other trade or cor- porate containing the word “Manufacturing” or from using the phrases “Manufactured Exclusively by the Klimate-Pruf Manufacturing Com- pany,’ “Factory and Warehouse, Kingsland, N.*J.,” or any phrase, slo- gan or pictorial representation of sim- ilar import. The company is also ordered to cease using any statement or representation whatsoever that it is the manufacturer water-proofing compounds, roof coatings, and paints; or from use of any statement or pic- torial representation implying that it is selling and distributing these com- modities direct from the manufacturer or factory to without intervention of middlemen. The Commission found that use of the word ‘‘Manufacturer” in the com- pany’s trade name and of the pictorial illustration of what purported to be a manufacturing plant operated by the respondent, neither owned, operated, nor controlled a factory, had the tendency and capacity to dcceive name of such products as consumer purchasers when he the purchasing public. —_2>++—___ Sudden End of the Cigarette Price War. The cigarette price war, which in the last year and a half has cut heavily into the profits of the manufacturers of the four leading brands and the retailers carrying them, ended last week with the decision of American, R. J. Reynolds and Liggett & Myers tobacco companies to advance whole- sale prices on Lucky Strike, Camel, Chesterfield and Piedmont cigarettes forty cents, from $6 to $6.40 per thousand. This decision was followed almost immediately by P. Lorillard Company, makers of Old Golds, to in- crease their price from $6.10 to $6.40. As a result, the leading chains han- dling these brands are expected to in- from two for a quarter to fifteen cents straight, the prevailing rate before the war started a year ago last spring. On Tuesday of last week the United Cigar Co., largest retailer of cigarettes, formally resumed the fifteen cent basis, with cartons selling for $1.35. The Schulte Retail Stores Corporation, the second largest cigarette retailers, followed, and the drug chains, where the cigarette business is a prominent factor, will probably do likewise. Chains in the grocery field, however, may retain the two-for-a-quarter basis for some time. In these stores ciga- rettes are used largely as “leaders” and are often sold at cost or less. In the tobacco chains, on the other hand, these four leading brands constitute more than half their total dollar’ vol- ume. The two-for-a-quarter price has had an almost disastrous effect and has been the cause of considerable friction between the tobacco and gro- cery chains. crease their prices The $6 level was established last year by the three largest manufactur- ers in an effort, it is believed, to elim- inate from active competition the Lorillard Co., whose Old Gold brand has been making rapid progress since it was launched three years ago. In the past six months of this year Old Gold showed an increase of 16 per cent., as compared with 2.5 per cent. for Camels, 30 per cent. for Lucky Strikes and 7 per cent. for Chester- fields. Lorillard is a much smaller company than the three others, but its marketing expansion of late has been rapid. On the $6 basis, the price per pack- age to retailers was $10.88. The new price iS approximately $11.28. Most of the additional revenue in the change will, of course, go to the four manufacturers and to those re- tailers whose business is concerned primarily with tobacco. With cigar- ette production this year estimated at 120,000,000, the new price would make an additional income for tobacco manu- facturers of more than $40,000,000. Not all of this amount will probably be carried to profit, however, since with the better price, manufacturers will feel free to increase their promo- tion efforts. When the war started, eighteen months ago, the three largest temporarily —discon- There appeared Old Gold was manufacturers tinued advertising. to be no need for it. thought to be “licked.” But Old Gold and advertised with un- diminished force, and the others grad- ually came back into the field. Lucky Strike was the first to resume and a few months later Chesterfield followed. It was not until the end of last vear, however, that Camel, largest selling cigarette of all, finally got back to its former promotional stride. The current truce between the ciga- rette manufacturers is said to have been the result of mediation on the part of George K. Morrow and asso- ciates, who recently acquired control of the United Cigar Stores Co., the Tobacco Products Co. and the Union Tobacco Co., from the Whelan in- terests. It is expected that higher priced brands of cigarettes will also be in- creased. On Tuesday, Phillip Morris & Co., Ltd., advanced the price on its Players brand to $8.40 a thousand, an increase of 40 cents, and on its Oxford Blues brand to $13.75 from $13.25. hung on ———»- > Pledged Their Fidelity To Home Interests. One of the finest treats I have en- joyed since I took to the platform as a spokesman for the independent mer- chant came to me recently when it was my privilege to address an audience of 223 business people of Alma and St. Louis in a joint meeting of the two cities’ commercial groups in the Alma city hall. One of the reasons for the joyment of the occasion lay in the fact that there were fighters there who wanted only to be given something to fight with. They already had some- thing to fight for, which is more than many merchant groups whom I meet with seem to realize. eu. October 16, 1929 Dan McCuaig, of Symonds Bros., came to the speaker’s table just before the starter’s gong sounded and some- thing in his handshake imparted an en- thusiasm that we have seldom _pos- Then E. E. Guthrie, the, St. Louis banker, was right near us on the right and something in his sub- stantial physique and wholesome per- son hinted at moral backing. Several of the boys who had been with. us in Clare a few weeks previous were there to hear us all over again—a complhi- ment which any speaker appreciates. Even Gilmore, the St. Louis grocer, was there—and he had heard us twice before. Furthermore, it was well nigh mid- night before the writer got away from the hall; and H. F. Redman, of Red- man Bros., and Townsend, the grocer, both of Alma, were to blame for it. They kept us talking a half hour after the janitor had turned out the lights, which, by the way, isn’t so hard to do. It was a glorious Never have I had more questions fired at me after closing my remarks. Every one of them timely, too, and indicative of sincerity rather than of criticism. But the best thing of the evening happened when Dr. Thornburg claimed the floor and spoke something like this: “I rise as one of the criticised patrons of the syndicate system. I am _ not habitually a chain store fan. My family confines its trade quite largely to the local merchants. But the chain store has beben very convenient in times past and it has secured consid- siderable business from our house. “But that is all past, gentlemen. From now on, I am through with the syndicate as nearly as I can possibly he; and, if any of you see me trading at a chain store counter after to-night, I want you to call me for it. I am convinced, as a doctor, that I must stick by the business people of my community in my own selfish inter- ests. How many of you will say as much with me?” The entire crowd present, with ex- ception of two, immediately rose to their feet in open, public pledge of fidelity to Alma and St. Louis, as con- sumers at the counter. This is what has happened in Alma and St. Louis. If you don’t believe it, enquire of any of the above named gentlemen, who will confirm it. Will other towns in Michigan please copy? W. H. Caslow. —_332__ Small Orders For Tableware. Re-orders for metal-mounted glass tableware and other novelties for the Christmas trade have been numerous of late, but the quantities called for continue small. For this reason there has been some delay in shipments, agents for factories claim, since the shipping rooms have been taxed to keep up with this kind of business. Bud and flower vases have been re- ordered consistently, especially in the retail price ranges between $3.50 and $5. Decanters are also a feature of the demand and are selling well either as individual items or combined with glasses and trays to match. sessed. session. —_t+s___ Morals and health are near brothers. October 16, 1929 MICHIGAN TRADESMAN 3 You'll find the reason for + MaxwecLL Houser “Turnover” in millions of coffee cups \ S THE fame of the coffee of the old Maxwell House spread beyond the Cumberland, and as requests for it poured in from all parts of the country, other coffee roasters began to protest that their coffees were “just G CO oO D aoe as good”. Many people listened, believed and purchased. But claims cannot produce flavor; and often a few weeks a

Maxwell House, backed up by the largest advertising ‘ campaign ever put behind any coffee, makes it an item whose rapid turnover becomes continually more a A Ss a d i (9) : | MAXWELL | HOUSE Rope é | Cofee 4 MOVEMENTS OF MERCHANTS. Alto—Eric Hahn succeeds Otto Dy- gert in the drug business. Blanchard—Don. S. Uebele succeeds Uebele Bros. in general trade. Charlotte—W. E. Parker succeeds Mrs. C. H. Thompson in the grocery business. Muskegon—Christ Mitzel has open- ed a meat market and grocery at 1862 Getty avenue. Ionia—Floyd Husted succeeds F. S. Loree in the grocery business at 455 East Main street. North Branch—The Neil Grocery Co. has taken over the meat market of W. E. Newbegin. Holland—DePree & Tuisink succeed Dick Miles in the general mercantile business at R. F. D. 3attle Creek—H. J. Klose succeeds Carl Moore in his No. 2 grocery store at 757 Maple street. Croton, R. F. D. Newaygo—Milton T. Nichels succeeds O. Van Warmer in the grocery business. Lansing—A meat market has been opened by Edward Burke at 311 North Washington avenue. Detroit—David A. Kalil has soid has grocery stock and meat market at 2841 National avenue to Wm. Trabul- si Norman. Kalamazoo — O. J. Steinberg suc- ceeds O. A. Johnston in the grocery and general mercantile business at Rm F. D. 6. Kalamazoo—W. FE. Dees has sold his drug stock to C. B. Cretsinger, formerly engaged in the drug business at Vicksburg. Thompsonville — Bob Williamson will open a meat market in the Pel- tier building as soon as remodeling has been completed. Lansing—Elsie Ecomonos has op- ened a flower and plant store at 232 South Washington avenue, under the style of Elsie’s Floral Shoppe. Ludington—J. W. Cornwall and son John, have engaged in the grocery business at 515 East Dowland street, under the style of Cornwall & Son. Walkerville—Henry Christan, who has conducted a garage here for the past ten years, is erecting a new tile garage, 44x66, with dwelling attached. Walkerville—This town is clamoring for a meat dealer. Joseph Page, who conducted a meat market and restau- rant here for several years, has evaporated. Lakeview—C. J. Holman has sold his grocery stock and store fixtures to J. Cameron, of Mecosta, who will con- tinue the business under the style of the Cameron Grocery Co. Casnovia—The John Hartman Co., of Chicago, which purchased the ware- house of the Pratt Lumber Co. is packing apples this week. Its product is being packed mostly in fancy bas- kets. Lansing—Abbey & Walters, who have conducted a clothing store for men and boys for the past eighteen years, are conducting a closing out sale and will retire from trade around Nov. 1. Ishpeming—-Quaal & Quaal, furni- ture dealers, have remodeled, enlarg- ed and redecorated their store build- ing, installed modern lighting and MICHIGAN TRADESMAN store fixtures and added a gift de- partment. Allegan—Burrell W. Tripp has pur- chased the drug stock and store fix- tures from his son, Harold D. Tripp and will continue the business. Mr. Harold Tripp will engage in business in Detroit. Detroit—The Modern Wallpaper & Paint Corporation, 9412 Oakland avenue, has been incorporated with an authorized capital stock of $15,000, $1,000 of which has been subscribed and paid in in cash. Lansing—D. A. Sabrosky, grocery and meat dealer on North Cedar street, has erected a modern store building at the corner of Cedar and Saginaw streets, which he will occupy with his stock about Nov. 1. Ann Arbor—The Schultz grocery at 114-116 East Washington has added a large new cooling department to the equipment of their store and will add a meat department as soon as some alterations can be made. Detroit—The Campus Men’s Shop, 16803 Livernois avenue, has been in- corporated to deal in clothing and fur- nishings for men with an authorized capital stock of $35,000, $3,000 of which has been paid in in cash. New Era — Westing & Swanson have been incorporated to grind feed, etc., and to conduct a general mer- cantile business with an authorized capital stock of $27,000, all of which has been subscribed and paid in. Alto—Eric Hahne has purchased the drug stock of Otto D. Dygert, who has removed to Grand Rapids and lo- cated at 843 Innes street. Mr. Dygert is now on the road for a drug supply house in Eastern Michigan territory. Charlotte—Foster Kerr has been promoted to the managership of the Rose & Vail market by the owners, to succeed Walter J. Parker who has re- signed to operate the Thompson gro- cery which he bought a few days ago. Benton Harbor—Avery & Longacre, Inc., 143 East Main street, has been incorporated to conduct a retail gen- eral mercentile business with an au- thorized capital stock of $30,000, all of which has been subscribed and paid in in property. Detroit—The Teagan Jewelry Co., 2105 Woodward avenue, has been in- corporated to conduct a wholesale and retail jewelry business with an author- ized capital stock of $10,000, all of which has been subscribed and paid ia in property. Detroit—Thomas J. Cotter, Inc., 214 Michigan avenue, has been incor- porated to deal in men’s, women’s and children’s wearing apparel with an au- thorized capital stock of $50,000, $10,- 000 of which has been subscribed and paid in in cash. Detroit — Hotel Cigars, Inc., 2818 Union Trust building, has been incor- porated to deal in tobacco, etc., at wholesale and retail, with an author- ized capital stock of $5,000, $2,000 of which has been subscribed and $1,000 paid in in cash. North Muskegon—Martin and Ted Andree have purchased the Charles Larsen residence, Ruddiman Ave., and are remodeling it into a modern store building which they will occupy with a stock of general merchandise under the style of Andree Bros. Calumet—The Copper Country Ice Cream Co., 443 Pine street, has been incorporated to manufacture and deal in ice cream, milk, butter, cheese, etc., with an authorized capital stock of $30,000, $7,000 of which has been sub- scribed and paid in in cash. Richland—Charles B. Knappen has merged his grain, feed, produce, fuel, grain elevator business into a stock company under the style of the Knap- pen Co., with an authorized capital stock of $25,600 common and $14,400 preferred, $15,600 of which has been subscribed and paid in in property. Manufacturing Matters. Greenville—The Montcalm Refrig- erator Corporation has changed its name to the Ice Service Refrigeration, Inc. Detroit—The Globe House Furnish Co., 508 Michigan avenue, has in- creased its capital stock from $75,000 to $100,000. Saginaw—The Barie Specialty Co., Inc., Genesee and Baum streets, has changed its name to the Whitney Specialty Co. Kalamazoo—The Underwood Mus- ical Instrument Co. has dissolved part- nership and the Kalamazoo Automatic Music Co. organized in its stead. Mancelona— The Mancelona Co- has been incorporated with an author- ized capital stock of $50,000, of which amount $6,880 has been subscribed and paid in in property. Detroit—The Industrial Sheet Metal Works, Inc., 1321 12th street, has been incorporated with an authorized capital stock of $25,000, $4,500 of which has been subscribed and paid in. Flushing—The Michigan Pickle Co. has merged its business into a stock company under the style of the Mich- igan Pickle Works, with an authorized capital stock of $50,000, $25,000 of which has been subscribed and paid in in property. Detroit—En-Ve, Inc., 9148 12th street, has been incorporated to man- ufacture and deal in toileteries and cos- metics with an authorized capital stock of 150,000 shares at $1 a share, $12,900 of which has been subscribed and paid in in property. Kalamazoo—All-Tile, Inc, 1301 Maple street, has been incorporated to manufacture vitrified staves for silos, with an authorized capital stock of $50,000, all of which has been sub- scribed, $1,000 paid in in cash and $5,000 in property. Iron River—The Superior Vault Manufacturing Co., 232 West Genesee street, has been incorporated to manu- facture and deal in cement. burial vaults, with an authorized capital stock of $25,000, $3,000 of which has been subscribed and paid in in cash. Grand Haven — The Challenge Stamping and Porcelain Co., 7th street, has been incorporated to manufacture and sell wood, metal and_ vitreous products with an authorized capital stock of $50,000, $13,500 of which has been subscribed and and paid in in cash. Royal Oak—Thompson Industries, Inc., Rochester Road and La Salle October 16, 1929 street, has been incorporated to do manufacturing and to conduct a ma- chine shop, with an authorized capital stock of $60,000 common and $10,000 preferred, $50,000 being subscribed and $38,700 paid in in property. Bay City—The Bay City Petra Products Co., 26th and Water streets, has been incorporated to manufacture materials from sawdust according to a secret formula, with an authorized capital stock of $20,000, $12,000 of which has been subscribed and paid in, $2,000 in cash and $10,000 in property. Ionia—Experiments looking to the manufacture of bus and aeroplane seats of aluminum are being carried on by the Aluminum Company of America in its Buffalo experimental laboratories, under an arrangement with Ypsilanti Reed Furniture Co., of Ionia, to the end that the seats may be manufac- tured in the Ionia plant. Detroit—The Michigan Cable Man- ufacturing & Sales Corporation, 230 West Woodbridge street, has been in- corporated to manufacture and deal in parts for autos, trucks, aircraft and in machinery and tools, with an author- ized capital stock of 1,000 shares at $10 a share, $2,200 of which has been subscribed and paid in. St. Joseph—The Engberg Electrical and Mechanical Works has been sold to the Troy Engine and Machine Co. of Troy, Pa. The company will con- tinue to operate at St. Joseph under a new manager, F. F. Von Buseck. The deal makes the St. Joseph plant a branch’ of the largest vertical steam engine builders in the United States. Detroit—The Leo-Tro Co., 120 Selden avenue, has been incorporated to manufacture and sell spark plugs, etc., with an authorized capital stock of 5,000 shares of A stock at $10 a share, 10,000 shares of B stock at $1 a share, 20,000 shares of C stock at $1 a share and 35,000 shares no par value, $29,- 710 of which has been subscribed and paid in in cash. Benton Harbor—Merger of the E-Z2 Pak Corporation of Benton Harbor and the American Containers corpora- tion of St. Joseph is announced. The new company will be known as the Straight-Side Basket Corporation. Its offices will be located in the Fidelity building, Benton Harbor. The mer- ged companies are recognized as the leading -holders of patents for the manufacture of straight side, flat bot- tom or tub style baskets. Prominent among the stockholders of the new or- ganization are the Saranac Machine Co. and the St. Joseph Iron Works. Silk Shirt Demand Gains. Considerable improvement is noted in the sale of silk shirts and shirtings and the outlook points to a gain in the holiday business in this merchandise. The market is bare of surplus mer- chandise—a condition likely to become more marked a little later, owing to limited production. More of the better gtade shirt houses are adding silk numbers to their lines and leading shirt sellers show a disposition to con- fine production to blouses of this type. Consumers, said to be no longer “made up of bootleggers,” are demand- ing neat stripe or small decorations in white, blue and tan shirts, aE I IN. \) 3 ' f October 16, 1929 MICHIGAN TRADESMAN 3 Essential Features of the Grocery Staples. Sugar—The market is the same as a week ago. Jobbers hold cane granu- lated at.6.10c and beet granulated at 6c. Canned Vegetables—The local trade has not been buying tomatoes much of late, as future orders now being ship- ped and taken care of here have taken most of its time. No important mar- ket change occurred in the other can- ned vegetables, and trading was nar- row with prices maintained steadily. Dried Fruits—New crop Smyrna and Greek figs are the center of inter- est in the local dried fruit trade, with steamers coming in from abroad all the time, and with Government inspec- tion continuing strict and causing con- siderable concern among the import- ers and buyers who are afraid they are going to be left out this year. How- ever, as regards to inspection, there is less worry than at first, and it now appears that the usual proportion of goods will be passed, though a num- ber of fair sized lots have already been held up. Demand for figs has picked up remarkably in the last few days, ‘buyers having apparently become aware of the situation, and local im- porters and jobbers have received plenty of orders. Prices have advanc- ed, and were still inclined to advance yesterday, although no further ad- vances were actually made. Smyrna layers were quoted on a basis of spot 19c for 7 crown. Brick figs are scarce. Canned Fish—In the canned fish packs Coast quotations on Alaska salmon have taken an upward turn, and it is reported that the general price on tall pinks is now $1.60, and on reds $2.85. Sardines were quiet but steady, with a small local demand. Tuna is strong. Frozen white meat halves are quoted here at $10.35. The Japanese crab meat situation continues strong, and fancy No. Is are not obtainable. Fancy halves have been _ bringing $28.25 to $29.50, depending on the brand. Nuts—The California Walnut Grow- ers’ Association announced its opening prices on 1929 walnuts in the shell on Oct. 7, and a good demand immediate- ly set in, so that by the end of last week a large proportion of the future orders were taken care of. Reports from the Coast state that orders have been exceptionally heavy, and that No. 1 Diamond brand have been complete- ly sold out and quotations withdrawn. Cables on foreign walnuts in the shell, despite the low prices on the new California crop, have shown advances this week, with Sorrentos and Mt. Naples higher. Foreign cables on Spanish almonds have shown no change, while shelled filberts have stiffened up, following the weakening of the market ten days or more ago. Spot shelled 1929 crop California al- monds have been booked in normal seasonal volume to the manufacturing trade, while other buyers show little inclination to purchase at the high prevailing prices, which are well above a parity with foreign shelled almonds. Rice—Arrivals from the South con- tinue at a fair rate, and the quality on all varieties is said to have continued excellent; in fact, the quality of this year’s crop is one of the best in his- tory. In the South, the mills were in- clined to sell their Blue Rose more freely, and an easier tone was noted, with some of the smaller interior points offering at concessions. Long grain rices, however, ruled steady, and no great change took place. Cigarettes—The tobacco companies never made plain why eighteen months ago they cut the wholesale price of cigarettes from $6.40 a thousand, there- by precipitating confusion and bitter warfare in the retail trade. The rea- son for going back at this time to the old rate is no clearer. It is said that advance in tobacco leaf prices accounts for the step. But Wall Street is figur- ing a gain of forty million dollars in the companies’ earnings and boosting their stocks accordingly, and the talk is all of peace and harmony once more. We shall know more about the situa- tion when the next earning statements come out and the price cutters decide what they are going to do next. The margin of profit going to the manu- facturers recently has not been very broad. As for retailers, some of them have reached a_ price—$1.05 for 200 cigarettes—at which they had no profit at all. Those that went as far as this have on their hands the difficult prob- lem of adjusting retail prices to the restored wholesale scale without scar- ing off their customers. Other per- plexing questions remain unanswered. For example: at the price of $6.40 a thousand, less 10 and 2 per cent., the distributor paid $5.63 a thousand for his cigarettes, and, if he sold them at fifteen cents a package, received $7.50 a thousand, a gross profit of eighty- seven cents, or 15%4 per cent. When the price was $6 per thousand and with discounts he paid $5.29 per thousand for cigarettes which he sold at two packages for a quarter, his gross profit was ninety-six cents, or 18 per cent. Why should he rejoice at the change? ——>-~+____ Review of the Produce Market. Apples—Wealthy command $1.75@ 2; Wolf River, $1.50@1.75 (bakers, $2.75); Shiawasse, $2.25@2.50; Jona- thans, $2.50@2.75. Bagas—90c for 50 Ib. sack. Bananas—7@/7‘4c per Ib. Beets—40c per doz. bunches; $1.25 per bu. Brussels Sprouts—28c per qt. Butter—The market is lc lower than a week ago. Jobbers hold prints at 46c and 65 lb. tubs at 44c. Cabbage—$1.25 per bu. for white and $2 for red. Carrots—40c per doz. bunches; $1.25 per bu. Cauliflower—$1.75@2 per doz. Celery—40@60c per bunch. Celery Cabbage—$1.20 per doz. Cocoanuts—$1 per doz. or $7 per bag. Cranberries—$4 for % bbl. of 25 Ibs. Cucumbers—$1.50 per doz. for Calif, stock. Eggs—The market is the same as a week ago. Local jobbers pay 42c for strictly fresh candled. Egg Plant—15c apiece. Garlic—23c per Ib. Grapes—Calif. Malaga and Tokay are held at $1.75 per lug; home grown Niagaras and Concords, $2.75 per doz. 4 lb. baskets; Delawares, $3.25. Green Onions—Shallots, 50c per doz. Green Peas—$5.50 per bu. for Calif. grown. Honey Ball Melons—$4 per crate. Honey Dew Melons—$2 per crate. Lemons—The price remains’ the same. 300 Sunkise 2 $18.00 SOQ Stmkict = 18.00 360 Redd Ball 32200 18.00 300 Red Ball 2). 18.00 Lettuce—In good demand on _ the following basis: Imperial Valley, 4s, per crate ~---$5.50 Imperial Valley, 5s, per crate ---- 6.50 Hot house grown, per Ib. ~------- 13c Lima Beans—30c per qt. Limes—$1.50 per box. Mushrooms—65c per Ib. Oranges—Fancy Sunkist California Valencias are now on the following basis: 126) 20 $9.00 P50 8.00 AG ee 225 O00) 6.75 Ne 6.00 25a 5.25 220 4.50 oA 4.25 Onions—Iowa white fetch $2 per 50 Ib. sack; yellow, $1.50; home grown yellow, $2.25 per 100 Ib. sack. Parsley—40c per doz. bunches. Peaches—Michigan grown Banners, freestone and yellow, command $2.75@ 3 per bu. Pears—$2.50 per bu. for Clapp’s Favorite and Bartlett; Calif. $4.25 per box. Peppers—Red, 40c per doz.; Green, 30c per doz. Persian Melons—$3.50 per crate of either 4 or 5; Casabas, $2.50 per crate of 5. Pickling Stock—Little white onions, $1.25 per 10 Ib. box. Potatoes—Home grown, $1.75 per bu. on the Grand Rapids public mar- ket; country buyers are mostly paying $1.25. Poultry—Wilson & Company pay as follows: nleavy fowls 220 9 25c Evebt fowls 22. 2) 16c Freavy broilers 2.05000 20c Wight broders .§. 002 20c Pumpkin—15@20c apiece. Quinces—$3 per bu. Radishes—20c per doz. bunches. Spinach—$1.40 per bu. Squash—Hubbard $3 per 100 Ibs. Tomatoes—Home grown command $1.50 per %4 bu.; green, $1.25 per bu. Plums—$3.25 per 4 basket crate for Calif. Turnips—$1.40 per bu. Veal Calves—Wilson & Company pay as follows: AN es 19¢c S000 ee l6c Meany 2 13c Poon oe 10c Greenville Home Owned Stores Active. Greenville, Oct. 15—I am enclosing one of our weekly Home Owned Store co-operative advertising pages carry- ing our weekly editorial and individual business announcement. We are still in the fight in our town and I am satisfied that where our mer- chants have hooked up better service and more efforts with our campaign that they have been benefited and en- couraged. [I am a consistent student of the Michigan Tradesman. C. L. Clack, The paper referred to by Mr. Clark presents an excellent array of Green- ville merchants and business, accom- panied by the pertinent editorial summary: Stop and Think. Do you buy where you have con- following fidence or do you trade where you may be misled through prices and goods that are “just as good?” Do you trade where your acquaint- ance has established credit or do you trade where your credit is not worth a cent? Do you trade friendly courtesies and receive them where you expect or do you trade where it is a matter of just business? Do you trade with people who are identified with the same things that you are and whose interests are cen- tered in Greenville or with those who are hereto-day and gone to-morrow, the employes of outside capital who are moved about or out at will? Think! Greenville Home Owned Stores ask for your patronage only on the basis of deserving it. Compare qualities— Compare service—Yes, and compare prices. When you have made these comparisons we feel sure that vou will continue to trade at home with Home Owned Stores. —_>-.___ Stand Pat and Say Nothing. Reed City, Oct. 15—Enclosed find a clipping from the Grand Rapids Herald about the malt tax. What should a dealer do to play safe if this item in the Herald is true? The law is that we must put a stamp on all malt on our shelves, and surely this tax must be added to the retail price. Now comes the court ruling which says the consumer is free from paying this tax in the case of Ferris vs. Hauffman. Tell me, please, what is an honest merchant to do to be safe? Fred Hemund. Our advice is to stand pat and pre- sent but one price to the consumer, saying nothing about the tax. All fresh goods received from the jobber are billed at a flat price, which in- cludes the tax. If the dealer will make a flat price on his goods, the difficulty presented by Mr. Hemund will not have to be faced. —_--._. Sheen Orientals To Advance. An expanding market for rugs in price ranges between $150 and $250 is cited by manufacturers of sheen type Orientals, who report an excep- tional business during the last few months in merchandise of this char- acter. The improvement is likely to influence prices at the November open- ing and bring advances on featured lines. According to manufacturers, the trading up tendency has just reached the large Eastern retail markets and business during the coming season will justify the contemplated increases. —_~+~--____ The business man who isn’t sold on team work is in training to look for a job under somebody else. 6 MICHIGAN TRADESMAN October 16, 1529 Los Angeles Does Not Scrimp in Public Expenditures. Los Angeles, Oct. 11—Somebody has figured out that 42 per cent. of the crimes committed in California are by individual criminals who are at liberty on probation. Some of this class have been in durance vile several times, and paroled. It seems like a travesty on jujstice to convict a wrong doer at great expense to the state and then turn him loose without punishment of any kind. But there are a lot of peo- ple out here who seem to think almost any malefactor has been punished suf- ficiently after the jujry has got through with him. Also another large element who forget about the enormity of the crime as years go by and are strong for pardons. There are some unfor- tunate individuals who are punished as much as they ever can be as soon as they are sentenced, but there is an example to be set for the rest of the world which is hardly accomplished by a too prompt application of the proba- tionary prerogative. Over in England they have been ex- periencing the worst drought they have had in seventy-five years. They are, in the city of London, compelled to conserve the water supply for domestic consumption, and lawns have not been sprinkled for weeks. Surrounded by a mighty ocean, which is too salty to use in its present condition, Great 3ritain must depend on its rivers, none too great, and wells and springs. Some day in the future science will solve the problem of removing the salt from sea water. so that it can be pumped tc places where it is needed, at least for irrigating purposes, if not for domestic use. Up to this time such has not been needed, but as time passes and popu- lation increases, doubtless it will be demanded. Jt would be no greater prob- lem than the purification of sewage, the water from which is now being used in many places for irrigation, as the product of reduction plants. Mrs. Ganns, the vice-president’s half- sister, has again thrown her hat into the ring, and is going to clutter every- thing up in Washington if she is de- terred from heading social functions there this winter. The public at large is becoming quite well fed up on Mrs. Ganns’ type of cheap comedy. Brother Charley would win a full measure of praise by taking her across his knee and applying strap-oil. Every tourist coming to California has usually two objective points— Hollywood and Angelus Temple. The former, the home of the movie and the other, the headquarters of Aimee Semple McPherson. It is quite pos- sible to get in personal touch with the evangelist. but the movie studio— never. Hence there is always more or less disappointment expressed because the minutae of film making is a pro- found secret so far as the outer world is concerned, not that there are secret processes that producers are afraid will leak out, but because of the fact if the bars were once let down there would be no limiting the throng of spectators and the actors proper would be crowded off their own premises. The sightseeing busses which daily take hundreds out “to see the studios” —and show them the outsides of the fence, the shrubbery around the homes of some of the stars and a lot of real estate which will be worth twenty times the money in ten years—never could get their guests inside, of course. No studio could have curious mobs jabbering around where any real work was going on. Sut now that every sound is recorded and even airplanes flying 4,000 feet overhead are warned awav by captive balloons, lest they waft a roar of thunder into the micro- phones, a flood of ecstatic tourists would drive everyone in the studio crazy. But I am suggesting the notion that some studio, or even a combina- tion of them, really ought to get up a permanent exhibit or something of the sort in which tourists could see a real set, with a few real actors going through the motions and a director or two who would give a modified relat- able version of directing. Now, to my notion, that would be a great publicity stunt. Every day it would thrill a couple of thousand tourists who soon would go back home and tell all about it at their favorite noonday club, and perhaps in the local newspaper, which would be a iot of effective advertising, and bring the aforesaid tourist much happiness. As it is, a half million tourists a year come here hoping to get in real touch with the great American film industry, and don’t. They are more astonished to discover that most Angelenos are also ignorant about it. Some of them may have a star pointed out to them, or possibly may mect some of them at a reception, but that is not what they are looking for. So ‘those of us here who are just as ignor- ant of these processes as the tourist, turn up our noses and intimate that the motion picture bunch is very much over-estimated, and the tourist goes back home and tells the same story with possible additions, which gives the industry a sort of black eye, as it were. I have been to a couple of studio parties or dedications or pre- miers or whatever you have a mind to call them and seen a lot of disappointed people, who had come there with so many personal invitations clutched proudly to their bosoms, and each ex- pecting to be one of a small, exclusive group of guests. The onlv welcom« they received was a bunch of “stares,” which seemed to ask: “Who the deuce are you, anyhow?” Even the newspaper men who visit the studios get the icy stare. Of course the alibi is a good one, but so is the idea suggested of having a sort of exposition of this sort of thing, which would be mighty in- teresting to every visitor, and ought to prove rather more than self-sustaining. Every year the local press comes out with the announcement of a wonderful reduction. in the tax rates in Los Angeles, making comparison with other of the larger cities. I will prob- ably be ripped up the back for “lese maiesty” or something like that, but it is not going to interfere with my saying to the world that it is all the filimsiest kind of buncombe. The tax rate out here is baneful. Last year the rate in Los Angeles City was $4.13 on a valuation not dissimilar to that which prevails in Michigan. This year the city proper lowered the rate a few cents, but the county very promptly “took up the slack” by increasing their quota. But the annual tax-gathering is not the only form of tribute which is exacted from peace-loving citizens. Special assessments crop up whenever least expected. You are asked to pay for street lighting on some street or boulevard you have never heard of, and of which vou have never received any warning. The first thing you know you have a notice to the effect that you are in default for something and must pay an additional penalty ranging from 10 per cent. upward—always upward. I have said a lot of good things about California in general and Los Angeles in particular and—thev still offer that adorable climate, but the question of tax-eating and tax-paving borders on the hurdle stage and the outside world is boynd to hear about it sooner or later. Not that there is any more dis- honesty in the disbursing of public funds than you will find anywhere else, but there is a sort of improvement pro- gram being carried out which ought to have brakes applied. Streets which were improved to correspond with the topography of the town, all of a sud- den must be leveled. It has to be done to-day. To-morrow will not answer. They are expecting ten mil- lions of population in the next twenty years, but we must get ready for them now, and in order to do so, expensive improvements already accomplished must be thrown into the discard and the poor sap who owns a little home, trying to eke out an existence on a small income, foots his full proportion of the bill or moves out—the latter al- ternative presenting itself too fre- quently. Los Angeles will never be criticized for niggardliness in her ex- penditures for public improvements even if she reduces her program one- half, but unless she does this she will find herself in the unenviable position of certain Eastern cities I could mey- tion, which are now drinking the dregs of misfortune superinduced by too great an ambition to do things. The first question the would-be new citizen always asks is: “How about the taxes?’ If he is fortunate in his selec- tion of a detective bureau he may find out about them, but he will surely be a wise guy if he employs a tax in- vestigator soon after making any form of investment here. Los Angeles as a place of residence is wonderful. Liv- ing costs are low, even to rentals, but don’t be carried away with the notion that you are going to make any invest- ments here without dividing the profits with contractors who are carrying out the notions of various, and I can safely say, superfluous “improvement” com- missions. Frank S. Verbeck. —_2~+»__ Even a Bank Must Have a Soul. It was with genuine regret that I found, upon my return to my home .town, after three weeks absence in a distant corner of the State, that three large financial institutions of my na- tive city had been joined in unholy bonds of commercial wedlock with cer- tain Detroit operators. Since I have had several conversations with men connected with these institutions, most of whom immediately set about justi- fying the action. Needless to say, all justification was confined strictly to the realm of the dollar. What is more, all their defensive statements in sup- port of the transaction were theoretic- ally summed up in this: amalgamation makes for strength; such a course makes for increased stability of the local institution; and the first duty of a bank is to its depositors. The first and the second points, we shall grant, not as entirely the truth, but simply for the sake of argument. But the third one, never! The state- ment that a bank’s first duty is to its depositors is an assumption which will not bear the light. A bank, operating under the protection and prosperity of a land of the people, owes its first obligation to that people. Its first consideration must be for the com- mon welfare of the 120,000,000. Then, and not until then, may it become zeal- ous for the particular thousand or two of that populace which it may serve. In other words, the first duty of the bank is precisely the same as that of any other institution or citizen in America. Its first duty is to be true to the recognized principles of democ- racy in its policies and methods of administration, before it is free to shape its further course. Certainly, none but a supreme simpleton would attempt to justify the present bank mergers of Michigan under the propo- sition that “all men are treated equal.” The arguments of pro-syndicate bank- ers, who point to banking methods of other countries where chain banking is the order of the day is a dead give away. The bank merger is spawned by the imperialistic system, precisely as its syndicate predecessors in the realm of American business, and its origin is the best key to its nature. How long, America, how long! You, who have outstripped every empire that ever sought to stop your course and ruin your destiny. Why should you now turn your back upon the very principles which gave you birth and a prime place in the sun, trading your birthright of democracy for a mess ci imperialistic pottage? Will you not learn your lesson, as you listen to the boasts of our modern “prosperity,” which is the greatest you have ever known, but which is not a prosperity of the people? You may justify your course in dollars, even into the tenth column; but, after it is all said and done, you still must answer one ques- tion: “What doth it profit a man, if he gain the whole world and lose his own soul?” Despite their continued attempts to confine themselves to the realm of the material, banks are not exempt from this searching question. Even banks must have a soul that can’t be locked up in the vault at night. If they lose that, they have no place in the Amer- ican scheme of things. W. H. Caslow. ——_222>_____ Corporations Wound Up. The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: Detroit Curb Exchange, Detroit. Old-Merchants National Bank and Trust Co., Battle Creek. Ludington Garment Manufacturing Co., Ludington. Riverside Forge & Machine Co., Jack- son. American States Grand Rapids. Big Four Realty Co., Detroit. Stockford Realty Co., Monroe, Carmichael Cryder Co., Inc. Ann Arbor. Barrett-Vosper-Bradley, Incorporated, Detroit. Sand Lake Co-operative Association, Sand Lake. Mercantile Discount Corporation, De- troit. Chas. F. Irish Co., Detroit. Northville Chemical Co., Northville. Ajax Electric Co., Kalamazoo. Paul E. Nelson Remodeling Corpora- tion, Detroit. —_>+.___ Pastel Balbriggans For Women. Fine combed cotton vests and union suits in balbriggan type fabric will be offered in pastel shades for women next Summer, according to a state- ment by the Associated Knit Under- wear Manufacturers of America yes- terday. In a recent survey of style trends the merchandising division of the organization claims to have dis- covered an _ increasing preference among women for the balbriggan un- derwear to be worn under lightweight low-cut sun-tan frocks. Last season there was some demand for style models, but the introduction of color styles is expected to enlarge the mar- ket considerably, Securities Corp., mS simmer % | —e October 16, 1929 Facts and Figures To Be Presented By Findlay. Paul Findlay, declared by many to be the best informed man on food re- tailing in the United States, will speak exclusively to retail food and meat dealers, their wives and clerks, at the ballroom in the Morton Hotel next Thursday evening, Oct. 17. All are invited. No charge and no collection. Tradesman readers are familiar with Paul Findlay’s articles on retail mer- chandising which have been leading features in this magazine for several years. As a business writer and lec- turer he has an international reputa- tion, having been engaged in educa- tional work for more than thirty years. He was a successful grocer at Madi- son, Wis., when the attention of the Tradesman was attracted to his un- usual ability to discuss fundamentals of practical retailing and his articles in that magazine made him famous. For many years his business articles have been syndicated in magazines everywhere and he has made numerous Paul Findlay. tours of the country as a business lec- turer. Mr. Findlay’s present tour is spon- sored by the National League of Com- mission Merchants, which gives him free rein to meet with grocers, meat merchants, dealers in perishable goods and salesmen to promote more effi- cient methods of handling, pricing, dis- playing and selling perishables. It is impossible more than to out- line what he covers, but among other business factors he gives complete de- tails of: All the fundamentals of margin computation; shows the two rules by which correct selling prices can always be arrived at by any merchant. He analyzes the basic factors of the entire food business. He gives the solid logic of “trading up,’ with conclusive demonstration that every merchant, in every line, progresses and makes money in pro- portion to the extent with which he consistently trades up. He demonstrates the vital part play- ed by perishables in the food business of to-day; shows the startling increase of the use of perishables in recent MICHIGAN TRADESMAN years; demonstrates how that increase progresses daily; indicates what under- lies that increase; analyzes the highly profitable character of when skillfully merchandised; outlines the best ways to handle and display perishables perishables for profit. He brings out clearly the strong points of the individual merchant's position in trade and commerce and shows how the chains realize the strength of the individual’s position. He analyzes retail and wholesale credit and brings out the benefits that accrue from the right handling thereof. There is much more to these talks, for this is a mere outline. But Find- lay’s discussions evoke enthusiastic comment and approval from audiences of merchants in all lines in every sec- tion of the country. The talk is ac- companied by a running demonstration on the blackboard. Facts and figures are always clearly before the audience. They are thus enabled to carry the facts away with them. You may rely on it that Findlay sustains the interest of his audience and can assure everybody that he will not waste his time who sits and listens —and that is all anybody has to do; for the work is a free contribution to better retailing, financed by the Na- tional League of Commission Mer- chants. Plan now to attend this meeting. You are welcome. —_+++___ Checks Drawn For Less Than Ong Dollar. A check for two cents recently drawn by Henry ford was reproduced in the Credit Monthly for September; and readers in Indiana, Kansas, Mich- igan, Missouri, New York, Wisconsin and elsewhere have raised the question as to how much danger, by so doing, Mr. ford ran of paying the penalty of a fine of $500 or a prison term of six months or both. An Act of Congress, July 17, 1862, prescribing these penal- ties, evidently intended to prevent com- petition with the fractional paper cur- rency of that period, declared that “No private corporation, banking as- sociation, firm or individual shall make, issue, circulate or pay out any note, check, memorandum, token, or other obligation for a less sum than one dol- lar, intended to circulate as money, or to be received or used in lieu of lawful money of the U. S.” Appearing in the U. S. Code of 1909 this law received considerable atten- tion and naturally led many persons to believe that it was unlawful to draw checks for less than one dollar. In the ’seventies, however, one Aaron Van Auken had been indicted for circulating obligations in the fol- lowing form: Bangor, Mich., Aug. 15, 1874. The Bangor Furnitur Company will pay the bearer on demand, fifty cents, in goods, at their store in Bangor, Mich. A. B. Hough, President. Chas. D. Rhodes, Treasurer. The indictment charged that Van Auken intended “to circulate these obligations as money, to be received in lieu of lawful money of the U. S.,” etc. The judges of the Circuit Court were divided and opposed on two questions, namely: 1. Whether the obligation set forth in the indictment is within any valid statute of the U. S. 2. Whether the statute under which the indictment is found is constitu- tional. The U. S. Supreme Court held that the answer to Question No. 1 was, No, and that it was therefore unneces- Sany to consider No. 2. It is this Supreme Court decision, U. S. Van Auken, that seems to make it safe to draw checks for less than one dollar, provided the checks, drawn in the or- dinary course of business, are not in- tended to be circulated in place of lawful money of the United States. —_—__++—.—___ There is no such thing as. super- natural; there is nothing above the natural; everything is governed by natural law and everything occurs or happens in accordance with natural law.—Hubbard. to them as individuals. Union Trading Corporation Incorporated under the laws of the State of Michigan to invest and reinvest its funds in securi- ties affording investors an opportunity to participate in financial operations which might not be available We Recommend the Common Stock 13% Bid—14'2 Asked SECURITIES DEPARTMENT THE INDUSTRIAL CO. RESOURCES OVER $5,000,000.00 ASSOCIATED WITH THE INDUSTRIAL BANK MONROE—OTTAWA—FOUNTAIN GRAND RAPIDS, MICHIGAN GRAND RAPIDS ANNOUNCEMENT CWO We regret to announce the retirement of Rue S. Link from membership in the firm of Link, Petter & Co. MUSKEGON repara ev ea ares: 8 MICHIGAN TRADESMAN October 16, 1929 MEETING CONSUMER’S NEEDS What may happen in an industry when the real needs of the consymer are analyzed and a product devised to meet those requirements as efficiently and as economically as possible is il- justrated by xy a development in the elec- tric range business. A power company in the Middle West decided that more electric current would be consumed if more electric ranges could be sold, and more ranges could be sold, the com- pany argued, if the price was brought down and a more efficient device pro- vided. The job was turned over to an en- gineer with instructions to design a range that could be built on a mass- production basis and to ignore all existing conceptions of what an elec- tric stove should be. The result was a range to be sold for $75 which was faster and more economical in opera- tion. And now a company has been organized to handle the product, with a daily output of 100, and shipments already have been made to more than eighty power companies throughout the country. The power company pioneered this move in order to sell more current. Its action was significant of the new order in business which sees a public need and undertakes to meet that need in the most econoniical and efficient way possible through research and practical originality. The market was there for the range manufacturers, but they were apparently caught napping as a result either of their desire for long profits or their disposition to “let No doubt there will now be a great rush to follow the good enough alone.” leader. More will probably be seen of such developments in trade and industry. The great chain systems already have used the method of finding what the public wants and either making it or having it supplied. Other large dis- tributors are following suit. Raw ma- terial dealers and those supplying pro- ducers’ goods ‘are also likely to use the plan. DRY GOODS CONDITIONS. The combination of a holiday and a Saturday enabled stores to close last week with a highly satisfactory vol- ume. Trade moved up as the week progressed and appeared to be enteritg the peak period, which has_ been somewhat delayed because of unfavor- able weather and other influences. Ap- parently, women have made up their minds on the new styles and are pur- chasing with more confidence and, House- furnishings are also prominent in the therefore, on a larger scale. current demand, manufacturers report- ing the best business in many months. As September trade results are more fully reported it becomes definitely known that sales were only nominally good. The Federal Reserve Board is- sues figures on department store sales during the week and it was disclosed that the increase for the country as a whole was merely 2 per cent. The variations were wide both by districts and within districts. The increases ranged up to 5% per cent. for the Kan- sas City Reserve district, while the largest decline, of 5.2 per cent. was in the Minneapolis territory. There were 224 stores reporting gains as against 305 that reported decreases for the month. The Woolworth chain, which gives comparisons on trade done by the older stores, reported a decline of 1.7 per cent. for the whole system and a drop of almost 6 per cent. for the old units. Many of the chains increased their volume less last month than their previous averages. One Saturday less in the month than last year was offered as an explanation. In the wholesale merchandise mar- kets the matter of delivery has re- It is to be noted also that in several important placed the style problem. lines prices are hardening and ad- vances have either been made or are promised. BUYING PROFITS GOOD. A tendency in business to-day is to find new phrases to apply to many old practices or principles. Some of these phrases, it has been very prop- erly remarked, accomplish nothing and There are several conceptions, however, that deserve praise. often confuse fundamentals. One was the sugges- tion made by the new director of the dry goods wholesalers’ organization that what most retailers wish is “a successful method of doing business.” Another that short-cuts many prob- lems is that a buyer who “buys profits” is one who is operating in the right way. “To buy profits” is a pithy phrase that covers a number of operations which, with that end in sight, can be called efficient merchandising. Under such a plan, the buyer goes to his mar- ket with a clear idea of what his total purchases will be. He also has his “price lines” fixed and therefor knows what prices he will pay to get mer- chandise that will sell most quickly to his customers. Then he will know where to place his business because his records show him the supply sources whose merchandise has proved most salable. He will not shut his eyes to new supply sources, but he will first test out their offerings and their ser- vice. That covers in a general way what is meant by “buying profits.” But the procedure goes further, of course, and includes the education of his sales personnel on the merchandise and the furnishing of full information to his advertising manager on all details of the goods to be sold. A particularly good point in favor of the phrase is that it includes selling in its meaning, because profits cannot come before sales are made. STEEL FIGURES A SURPRISE. Although there have been reports of record orders handed in by railroads for various kinds of equipment, the unfilled tonnage reports of the leading steel factor completely upset forecast- ers during the past week, and instead of a sizable decline an increase of 244,370 tons was published. Appar- ently, railroad buying and the business in structural steel have more than off- set the slackened demand from auto- mobile manufacturers, and the steel industry may increase its operations. On the other hand, steel scrap was marked down during the week and re- ports from both the building and the automobile industries were not re- assuring. A leading figure in the motor field criticized excessive pro- duction and overloading of dealers, while at the same time announcing a company program of more moderate output. The returns on building con- tracts for September were issued and showed a decline of 24 per cent. Only commercial and “other” contracts let were higher than a year ago. Indus- trial building, significantly enough, was more than cut in half. While the so-called key industries are hesitating, it is now worthy of note that the depressed coal and textile in- dustries have reached much_ better While competition is se- vere in the silk and cotton goods lines orders and outputs have expanded. The woolen gained, though to a smaller extent. Agricul- ture is now about the sole laggard. Prices have been easing more or less since the recovery from the May de- conditions. industry has. cline and it is a question whether the farm districts are much better off than they were. FREE AND PRISON LABOR. Recent outbreaks in various prisons, culminating in the Colorado tragedy, lend weight to a report presented to the Department of Commerce by an advisory committee named to study the problems connected with the market ing of prison-made products. Behind these problems lie the subject of con- vict employment and consideration of prison work in its relation to non- prison conditions. The basis for this report was laid in a survey of prison industries at the re- quest of various groups of manufac- turers who complained that their inter- ests were seriously affected by the competition of prison goods. Protests by free labor against convict competi- tion long have been emphatic and in very large measure have _ proved potent. Yet, except for a few items, including ‘binder twine, shoes and brooms, the ratio of prison goods to the total manufacturing output of the country is reported as “negligible.” Two points of equal cogency are in- volved. Free labor and industry must be protected against prison competi- tion, and yet the prisoners must be given employment in productive labor. In the tremendous markets for com- modities of every kind there should be outlets for both free and prison prod- ucts without harmful competition. Whether “the problems connected with prison industry are essentially State matters” may be open to debate, but the necessity for finding a solution to them is imperative. AN UNUSUAL DILEMMA. Everyone knows of the day on which one is supposed to fling away the win- ter hat for a “straw.” We forget on what date that day falls, for usually we are unpardonably lax about observ- ing it. Everyone knows, however, that there is such a day. But there is no specified day on which one is supposed to abandon the topcoat for an overcoat. What, then, are we to do? Is this a topcoat month or an over- coat month? When does one cease and the other begin? Do they overlap the slightest bit? Should they ever be allowed to? Who was it that fixed the marginal line dividing the two? We are eager to clasp to our bosom the available knowledge on the subject. For this, in strict confidence, has been our trouble up to mid-November. There were days when we yearned to exchange the thin neatness of a top- coat for the unshapely warm bulk of an overcoat, but we did not dare to— everyone around us wore a topcoat. And we know that there will be days in December and January when we shall be longing for a topcoat, but will not dare to put it on—for everyone around us will be wearing an overcoat. Can it be that we shall have to re- sort to our comfort as the sole criterion—in this age of fixed days for the observance of even filial affection? BIRDS AND GOLF. An interesting proposal to further the preservation of bird life has been made by the National Society of Au- dubon Societies. It suggests that golf courses be made into bird sanctuaries. If the idea at first seems somewhat fantastic, it cannot help but gain ad- herents when it is discovered that among the names of a committee formed to encourage the movement are those of no less an authority on birds than Frank M. Chapman and of no less an authority on golf than Robert T. Jones. Certainly the golfers should be able to put up with the birds if the birds can put up with the golfers. But an eighteen-hole course, for all its wide expanse of green, iS not an ideal home for any bird or animal. It is a little dangerous and a little confusing. Nevertheless, if those who know best the habits of birds think that they could enjoy fairways, bunkers, greens and water hazards we hope that the golf clubs will do what they can to attract them. Anything which helps to preserve bird life deserves wide support. NATIONAL BANK CHANGES. An assertion at the American Bank- ers Association convention that pro- gressive withdrawals from the Federal Reserve System may endanger its survival indicates an economic situa- tion of national moment, made more serious by heavy reductions in the number of national banks. Besides liberalizing the laws govern- ing the merging of national banks, some financiers felt that Federal Re- serve district branch banking and more especially, Nation-wide ‘branch bank- ing, would save the national banking system, at least for a time. The main point of agreement appeared to be that national banks are surrendering their charters at “a menacing rate” and that withdrawals from the Federal Reserve System have attained alarm- ing proportions. Under these conditions, it appears to be up to the leaders in finance to de- vise adequate remedies for both troubles. This done, they should be afforded every reasonable help by Congress. ee October 16, 1929 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. With vivid memories of the forest glory which is an invariable accom- paniment of the Thornapple Valley at this season of the year, we headed Saturday out M 37 and for four hours literally lived in an atmosphere of beauty which no human pen can ade- quately describe. At Caledonia we found that Dett- man Bros, had sold their meat market to Bernard Spoolstra, who has for sev- eral years conducted a market at Mar- tin. The change of ownership was to take place Monday of this week. It is understood in Caledonia that Mr. Spoolstra will retain the Martin mar- ket, dividing his time between the two towns. Saturday was the first time I had visited Caledonia since the death of Charles H. Kinsey, four months ago. A call at the store was made through a sense of duty to pay my respects to the memory of a man who did all he could do to maintain the best traditions of the mercantile business for thirty- five years. The son-in-law who was carefully trained to succeed the elder when he should pass on has caused the interior to be painted and is keeping the stock so clean and wholesome as to excite the admiration of his friends and the commendation of his cus- tomers. In going to Middleville we went out of our way a few miles to call on W. F. Thomasma, who conducted meat markets in Grand Rapids about thirty- five years, but is now located on a farm, not because the meat business has ceased to interest him, but in or- der to contribute to the recovery of a son who has been afflicted with sleep- ing sickness for Seven years. The country air and quiet surroundings in- cident to farm life are working a com- plete cure. Mr. Thomasma showed me a quantity of beans he grew this year which interested me_ greatly. They are called speckled beans. He obtained the seed from Vriesland in the Netherlands. They are about the same size aS ordinary pea beans and are handsomely flecked with brown markings which appear to be different on every bean. If he had grown his crop on low moist ground he thinks he would have raised forty bushels to the acre. Instead, he planted the seed on high ground and produced twenty bushels. White beans grown under the same conditions produced eight bush- els. The vines grow hip high and be- cause of the greater yield, Mr. Thomasma believes this variety will soon become a favorite one with farm- ers who aim to make their crops as profitable as possible. “T was in Grand Rapids one day this week and called on a friend engaged in the manufacturing business,’ remark- ed Mr. Thomasma. “He asked me if I kept in close touch with business con- ditions in the city since I had taken up my residence in the country, and I replied that I knew what was going on in Grand Rapids better than many city people do. When he asked me how such a thing was possible, I told him I had taken the Tradesman for nearly forty years and that I had found the Tradesman was the only paper that dares tell the truth on all oc- casions and under all circumstances.” A new bridge is being built by the State over the Thornapple River at Middleville. The roadway will be forty feet wide, with avenues for foot passengers on each side. A temporary bridge North of the regular crossing affords access to the village from the West. An unpleasant duty confronts me this week. I am forced to announce that no further insertions of the ad- vertisement of the Merchants’ Cred- itors Association of the U. S. (Battle Creek) will be permitted under exist- ing conditions. This organization was created by D. D. Whitcomb as a medium of disposing of form letters which usually brought very good re- sults when mailed to delinquent debtors. Mr. Whitcomb sold his ser- vice at a reasonable price, with a posi- tive guaranty that any purchaser who did not collect twice as much as he paid for the blanks after the last sheet had been mailed out would have the money represented by the purchase price refunded to him. Mr. Whitcomb sought recognition in the advertising columns of the Tradesman, but be- cause I am naturally suspicious of all agencies having anything to do with the collection of mercantile accounts, I held him off three years until I could satisfy myself that he was entitled to a place in our advertising department. I even went so far as to purchase one of his systems at the regular price, so as to give the plan a fair trial. The results were so satisfactory and the information I obtained concerning the personal responsibility of Mr. Whit- comb was so entirely gratifying to me that I finally accepted his order for space in the Tradesman and_ his announcements have been regular fea- tures in our paper for several years. Mr. Whitcomb even weni so far as to construe my action as a recommenda- tion of his agency, which I permitted because I thought he was an honest man and would do as he agreed. I still cherish this opinion, but Mr. Whitcomb has disappointed me great- ly by selling his business to a man who is a stranger to me and removing to Seattle without so much as saying “thank you” or “good bye’. Because the new owner of the business was fully informed as to the carefulness with which I accept advertising orders from collection agencies, he should have come to me and qualified, as Mr. Whitcomb did. Because he did not take the trouble to do this, I am forced to discontinue his announcement in the Tradesman and to say to my read- ers that any quasi endorsement I may have given Mr. Whitcomb and his or- ganization in the past is hereby irre- vocably withdrawn. Under no cir- cumstances will I ever again endorse any agency having to do with the col- lection of mercantile accounts. I shall continue to warn my readers against the bad ones—which are altogether too common—but any good agencies which gain access to our advertising columns must stand on their own merits, with- out reference of any kind to the Tradesman or its editor. I am ex- ceedingly sorry to be compelled to take this stand, but existing conditions leave me no other alternative. It gives me pleasure to reproduce the following editorial from the De- troit Saturday Night: May we invite the attention of the gentlemen who buy advertising space in Detroit to the results of Tuesday's primary ? Mayor Lodge had the un- divided support of the Detroit News. He had substantial support from the Free Press, and but little organized opposition anywhere except from his rivals. The News calls itself “the home newspaper,” and claims that it goes into four out of five Detroit homes where an English newspaper is read. It has a circulation of 350,000. Yet with all this strength and all the help it had, it could drag to the polls just 48,420 votes for Mr. Lodge out of a total registration of 428,508, or a frac- tion over 11 per cent. and less than 28 per cent. of the total vote cast, and less than one vote for seven times as much circulation. The point is that the advertising patronage af the News ts based on the quantity of its circulation, as is the advertising patronage of nearly all daily papers. To the average buyer of advertising space, quantity of circula- tion measures the selling power of the medium. He does not stop to ask whether the circulation is built on conlics or cosmetics, on prize fights or pickle recipes. Provided the circula- tion is big enough the same medium is supposed to sell pianos, cars, and jewels quite as readilv as pins, chew- ing gum and soup. The buving power of the reader, or his taste, or his degree of confidence and interest in the publication, is only infrequently considered. There are even a few advertisers who buy space in a free-for-all publication with the expectation of getting as good results as from a publication that people like well enough to pay for. “Reader interest’ used to be a watchword of advertising literature. It has faded into an echo since the “pull- ing nower” of the medium came to be measured by the yard. But discrim- ination between quantity of circulation and quality of circulation remains an essential talent in the wise space-buyer and no more striking demonstration of its value to business has ever been presented than Tuesday’s election re- turns in the Detroit News. When I started the Tradesman I supposed the only way to measure the pulling power of a trade journal was its total circulation. In pursuance of this idea I bent all my energies—next to making as good a paper as I know how—to building my total circulation up to the highest possible point. I succeeded o such an extent that at one time I had the largest circulation of any trade journal of its class in the United States. high wages and high values. stock and labor nearly doubled in price. I found that in publishing a 36 page paper for $1 per year I was losing money. I ad- vanced the price to $2. There was still a loss, so I was forced to advance the price to $3. In so doing I lost some of the small merchants who felt they could not afford to pay $3 per Then came the era of Paper Rent was increased four fold. year for a trade journal, but I made up this loss in numbers by adding larger merchants to our list, so that the average rating of the merchants on our subscription list is now about $5,000. ing power greatly in excess of what it This gives our patrons a buy- ever was before. I wonder if anyone can tell me any- thing about J. C. Benbow, who was a merchant at Cannonsburg when I started the Tradesman, forty-six years ago? He was our first subscriber. Our second subscription patron was 5S. T. McLellan, general dealer at Denison, who was murdered by a burglar about thirty years ago. The first electric motor in Grand Rapids was introduced by the Trades- man Company about 1889. It was made in Windsor Locks, Conn. It was purchased through the Edison Light Co., whose manager at that time was a man named Crosby. He had the motor installed under his own super- vision, but when he turned on the cur- rent it burned out immediately. An- other motor was ordered from the fac- tory by express to replace the faulty mechanism. It gave excellent satis- faction for about six years, when it was discarded because of the introduc- tion of individual motors on each press and machine. The Chicago agency made a good offer for the motor, con- ditional on our furnishing a letter stating that the motor had rendered good service for six years at a cost of only a very few dollars for replace- ments or repairs. The offer was ac- cepted and for many years the motor and the letter, appropriately framed, occupied the show window of the Chicago agency. The present location of the Widdi- comb building was occupied for fifty or sixty years by the old Rathbun House, which during its later years was managed by the late A. R. Antis- del. When William Widdicomb start- ed to erect his building he requested the Board of Public Works to turn on the city water to enable his contractor to make mortar. The Board refused unless Mr. Widdicomb would liquidate a $2,700 account for water furnished Mr. Antisdel during his occupancy of the hotel. Mr. Widdicomb thereafter stopped work on his building until he could drive an artesian well. He used the water thus obtained to erect the building and has utilized it‘ever since to flush his closets and furnish power for the elevator. time Mr. Otto gas engine and an electric motor to elevate the water to a tank in the top of the building. that the economical and For a considerable Widdicomb used both an He finally decided electric motor was more discarded the gas engine. [I am naturally gratified over the number of invitations I am receiving every week, urging me to visit towns in distant parts of the State. Nothing would please me more than to be able to accept all of these invitations, but until our forty-sixth anniversary edi- tion is off the press on Dec. 4, I shall 10 be obliged to confine my calls to near- by towns as much as possible. After the date named I will be able to en- large the scope of my Out Around calls and hope to have the pleasure of meeting many merchants whom I have not met in some years—perhaps some I have never met. These calls are a source of much pleasure and satisfac- tion to me and, in many cases, I think they are enjoyed by the merchants who find it convenient to give me a few moments of their time. In some instances I am able to assist my mer- cantile friends in the solution of some problem which has caused them much trouble and anxiety. I want every patron of the Tradesman to feel that he is at liberty at any time to write me on any subject on which he thinks I can throw any light or assist him in reaching a conclusion. E. A. Stowe. ~~. Banks and Trust Company Broaden Their Scope. During the past week two local banks and one trust company have be- come part and parcel of the so-called Union Commerce Group of Detroit on terms and conditions very advantage- ous to the stockholders. The stockholders of the Grand Rap- ids Savings Bank receive five shares in the Detroit organization for each share they hold. This stock is quoted on the Detroit Stock Exchange at $260 per share, so every stockholder re- ceives the equivalent of $1,300 for each $100 share. The stockholders of the Grand Rap- ids National Bank receive three and a half shares of the new stock for each share now held by them, enabling them to liquidate their holdings at $910 per share if they The stockholders of the Grand Rap- ids Trust Co. receive two shares of the Detroit stock for each share they own at present, so they can realize, if they wish to sell the new stock, $520 for each $100 share. These shifts will enable those whc wish to dispose of their holdings to dc so and realize two or three times as desire to do so. much as they would be able to do un- der normal conditions. It 1s not expected that anv material change will be made in the directors or officers of the three local institutions. While it is a source of regret to some that a change of this kind was made necessary, involving to some ex- tent a loss of independence, initiative and aloofness, it can be stated, on the other hand, that the new arrangement will enable the institutions concerned in the change to serve their large patrons—whose borrowing require- ments have been such as to force them to seek outside accommodations—het- ter and more fully than they have ever been able to do in the past. Private information to the Trades- man from a thoroughly authentic source is to the effect that the Nation- al City Bank of New York has already acquired the stock held by Goldman Sachs in the Union Commerce Group and that it contemplates the purchase of a large amount of additional stock in the near future. This will, un- doubtedly, result in a great hook-up of the leading banks of the country, extending from coast to coast, and MICHIGAN TRADESMAN precipitate the same condition which has long prevailed in England and France. In this matter of bank mergers, many ramifications arise. There are the advantages from the elimination of duplicating functions and the reshap- ing of business units so as to produce greater economies and larger profits. 3ut on this point most of the large bank mergers are too recent for the merged institutions to have a founda- tion in dollars and cents results on which to base conclusive arguments or to present actual figures in proof of these advantages. There is also the question of the possible elimination of a peculiar form of almost cutthroat competition which has existed among some of the city banks. This competition results in the rapid establishment of branch banks, several of which may be crowded into the same small neighborhood, thus duplicating or dividing service, and often inflating real estate values. Another question which is some- times discussed is the effect that these various combinations may have upon the securities of the banks in the unduly stock market. Two dilemmas that appear on the horizon, are, on the one hand, the in- creasing difficulties of finding enough big executives competent to shoulder the burdens of such huge financial institutions as are resulting from some of the mergers, and on the other hand, the possible unsettling of employment in the minor bank positions. The answers to most of these ques- tions are at the present time in a some- what hypothetical state and only time can prove the advantages along these lines re- and events or disadvantages sulting from large bank mergers. Just now most of the bankers are not con- cerning themselves overmuch with a solution of these questions, but are re- garding mergers purely from the point of view of opportunities for improved service to the public. Each bank in its origin was designed —or at least has devoted itself—largely to some particular form of bank ser- vice. One may be a strong commer- cial bank, another a trust company. Certain banks direct their energies to the cultivation of a large number of small accounts; others turn their at- tention more to satisfying the require- ments of Big Business. One bank mav concentrate upon foreign service; still another may be strong on the secnri- ties end. Some centralize their efforts in one large downtown banking office, while many others spread their service throughout the city by means of a net- work of branches. It is noticeable that through con- solidations each banking house has usually, strengthening _ itself along the lines of its original endeavor, supplemented its efforts and broaden- ed the scope of its activities by affilia- tion with some bank strong in some other form of service. Banks strong in the commercial banking field have combined with institutions whose trust departments were superior to their own or with those calculated to strengthen foreign connections or bond depart- ments, while Aluminum Jewelry Offered. Climaxing experiments covering a three-month period, a leading manu- facturer is now offering novelty jew- elry made of aluminum. Designed to meet the vogue for massive-looking items which, however, are light in weight, the jewelry is being offered in link chain designs in costume neck- laces, bracelets and earrings. Through special processes and machinery the manufacturer has overcome the diffi- culties arising from the fact that alum- inum cannot be soldered. The jewelry is available in gold and silver plate and wholesales from $1.25 to $5 for necklaces and 75 cents to $1.50 for bracelets. ee Boys’.Leather Garments Sought. Featuring boy’s apparel is the con- tinued strong interest in leather coats, windbreakers and ensembles coumpris- ing lumberjacks and knickers. Prices are firmer on the leather, imitation leather and «heeplined merchandise, with deliveries tightening up. In the ensembles being offered are suede blouses and tweed, tweed-patterned or plain corduroy knickers. Both the jacket and the knickers feature a knit cuff to insure greater warmth, while the knicker cuff eliminates the usual buckle at the knee. The jacket is of the raglan sleeve type and is equipped with elastic webbing at the waist. The ensemble is priced to retail at $10.98. ——_~o~+.____ Lace Curtains Now in Favor. Lace curtains are coming in and are replacing the ruffled type. In the lace constructions, tailored effects are re- October 16, 1929 ceiving from 50 to 60 per cent. of the orders. This is in contrast to the previous demand for fringed types. Curtains in the retail price range from $2 to $5 are enjoying the volume busi- ness. Deliveries in the market are go- ing forward in large volume and on time, with few exceptions. Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CoO. Saginaw. Link, Peirce & Company (Incorporated ) Investment Bankers 7th FLOOR, MICHIGAN TRUST BUILDING GRAND RAPIDS, MICHIGAN ELEVATORS » (Electric and Hand Power) % Oumbwaiters—Electric Convert- J rs to change your old hand #| elevator into Electric Drive. ' Mention this Paper. State kind of Elevator wanted, size, * capacity and heighth. KSIDNEY ELEVATOR MFG. Co. (Miami Plant), Sidney, Ohlo Packed im sealed tins since1878. Anationwide fame and distribution for fifty years CHASE & SANBORNS ian WEIGHT Rainy SEAL BRAND COFFEE COFFEE 4 Grocers supplied by Chase & Sanborn, 327 North Wells St., Chicago Seer October 16, 1929 Don’t Let the Chain Store Scare You. The one subject which keeps the leading place in all conven- tions, no matter what line of busi- ness they represent, and which is constantly in the mind of every retail merchant is the menace of the chain store. I will say frankly that I have spent many anxious hours pon- dering the effect on my business of chain store competition and seeking to devise plans to meet this new rival. In my own town there was recently established a branch of a very large chain or- ganization, which competes di- rectly with us. In addition there are numerous other chain stores handling merchandise. I have found that much of my worry was wasted. I believe that a large part of your worry over chain stores is purely psychological. Chain store competition can be met and overcome by the inde- pendent retailer if he will not give way to fright and will use the brains and ability he should pos- sess. There are two primary weapons we all have, or should have, in greater degree than any chain store. These are: first, superior quality of our goods, and, sec- end, superior service we should render the public. I have made actual examina- tion of the goods offered by the chain stores in our town, compar- ing not only quality but also the price, and | know that in almost every instance we _ have better goods to offer the trade at less money than is charged by these chain stores. The majority of independent merchants become unduly excit- ed when a chain store opens in their neighborhood. Instead of fighting these peo- ple with every ounce of vigor and all his intelligence, and adopting, where advisable, ideas and meth- ods of the chains and convincing the public that he is able and de- termined to meet this competition, the average merchant throws up his hands and begins to tell the office force and the customers a hard luck story about the terrible chain store people who are killing the home merchants. I have concluded that the open- ing of the largest chain store in my town was a good thing for all the other merchants. The fact that the store is located in our town with the goods on display where they can be examined, just as our goods are displayed and examined, has robbed this com- pany of a certain glamour which was attached to it, in the minds of country people especially, who seem to have a certain pleasure in buying things from a distance, sight unseen. They are now able to compare the goods offered by the chain MICHIGAN TRADESMAN store, both in quality and price, with the merchandise in our inde- pendent local stores, and I am fully convinced the independent stores have not suffered by the comparison. Coach clerks, to look upon the chain store as simply a first class competitor, whom you are fully able to met and over whom you have many advantages. But these advantages can only be realized through proper ef- ficiency of your sales force, which needs to be coached especially to meet this kind of competition. The longer a clerk has been in your employ and the older he is the greater the necessity for in- stilling into his mind the facts | have mentioned. | think clerks in retail stores have a greater ten- dency than in any other line to get into a rut and become just wait- ers. But you cannot convince me that a man who owns his own business and whose whole life is wrapped up in its success will not educate his clerks and inspire in them the ability to sell that will result in a better personal service to our customers than can be se- cured by any hired manager of any chain store. George C. Brown. —_»-.__ Lights Golden Jubilee. Electricity has re-made_ the world. It has revolutionized in- dustry, it has revolutionized com- munication. It is revolutionizing the home, it is revolutionizing the farm. It is revolutionizing our en- tertainment and amusement. It has brought the nations of the world within speaking distance and mankind within hearing dis- tance. It promises soon to bring distant peoples within seeing dis- tance. It is helping man to fly through the air and to guide him on his flights. It is bringing to the masses the best of music, oratory, education. It is learning to en- hance production by plant and animal. Very fitting it is that the world is preparing to tender to the venerable Father of Electricity, Thomas A. Edison, on the occa- sion of Light’s Golden Jubilee, greater honor than has ever been lavished upon any other private citizen. His name will live longer than that of any other human being now on the earth. He is mankind’s greatest living bene- factor, the greatest lifter of its burdens. —— Meeting Price Objections. Says a successful Detroit retailer: “Customers seldom mention prices in other stores to me; but when they do, I don’t argue with them. I merely re- ply that, ‘I believe you're right, but We can’t sell it at that price.’ If the customer shows a tendency to ques- tion why we can’t meet such prices, I may mention a few details of our ser- vice, but ordinarily the legs said about the matter the better!” 1t Grand Rapids Savings Bank FIRST “STATEMENT” May 10, 1870. ASSETS 0 ee $15,362.20 ES ES 47,534.92 ———— Lr. LE as oe SSS 488.20 New York American Exchange National Bank__ 3,898.14 new form, Howes & Macy... ti—i(‘i‘itisCtwtC 23.9) eer... 2,600.00 ae lr. 12,760.58 oe CL ii‘( iti. 96.41 Perec ane Puta .... ..§ §§—. 643.92 a es... rr i CC 170.00 Detroit Merchants & Manufacturers Bank ______ 646.09 ee Oe 459.89 Ihbace, N. Y., First National Hank... tiséd*«C ee 498.04 $86,455.74 LIABILITIES ats. lr iii $50,000.00 ct... iC 1,443.61 ae cll lc 56.06 OS ee 15,868.69 se Cas) ....!.hm...lULUm,.mrmrrCi‘(‘(CCON 18,979.19 Past National Hank, Buffalo, N.Y... its 1.65 mre ca 106.63 $86,455.74 Statement at the Close of Business October 4, 1929 RESOURCES Hoans and Wisconnts . $11,561,378.02 ee ae tee. 9,379,070.84 Liberty Bonds and Certificates of Indebtedness __________ 437,250.00 Banking House, Furniture and Fixtures and @ehee Real Betate 1,067,252.17 ibedcral esewve Stack 45,000.00 Orerdratte ee 8,044.86 @ash ana Cleaumes (0 1,085,693.13 ee eee 3,354,678.94 ree oe Oe 19,259.30 $26,957,€27.26 LIABILITIES ee $ 750,000.00 oo Ee 750,000.00 ere eee 108,050.23 Premium and Reserve Accounts __....._.. 82,395.39 Rediscounts, Federal Reserve Bank __.___....____._ 1,826,596.48 Mecters Of Credit: 19,259.30 ee ee 3,993.00 ee ee 430,000.00 ee eae... 10,130,934.46 ee eee LL... 12,106,398.40 eee 750,000.00 $26,957,€27.26 The above comparison, covering a period of fifty-nine years tells its own story of remarkable growth and unexampled prosperity. Loans from $47,534.92 to over eleven million dollars. Totals from $86,455.74 to nearly twenty-seven million dollars. The only way we have to judge the future is by the past. 12 MICHIGAN TRADESMAN October 16, 1929 Ee Review of Business Conditions in Michigan. After establishing a new high record in the first eight months of the year, general business during recent weeks has been slowing up. It was apparent early in the summer that the high de- gree of activity which had prevailed since the beginning of the year could not be maintained indefinitely, that some readjustment would be in order before the close of the year. As sum- mer wore on and business showed little inclination to yield to the retarding in- fluences of the hot weather months, it seemed certain that a rest period was closer at hand than had been previous- ly indicated. The principal declines which have taken place have been in the production of steel and automo- biles. Tn addition, building construc- tion continues less active than a year ago. It is only by comparison with the high state of activity in the preceding months of the year that the current volume of business appears moderate. Industry and retail trade generally are proceeding at a faster pace than at this time a year ago. Wholesale business is moving in about the same volume. Although crops are not up to expecta- tions, aggregate returns will compare favorably with those received by the farmers last year, a factor of much im- portance in the trade outlook. Satis- factory industrial employment, high real wages, steadiness in commodity prices, substantial corporate earnings, fairly conservative inventories and record car loadings of revenue freight are the chief stabilizing factors in the economic outlook. According to the Shippers’ Regional Boards, 2.3 per cent. more freight cars will be required during the fourth quarter, as com- pared with the same months in 1928. to take care of the shipments of 29 principal commodities. Broadly speak- ing, the general business situation is reasonably good and promises to re- main so throughout the remainder of the year. High money rates continued to have a depressing effect on business gener- ally and, more recently, a sobering effect on stock market speculation. No relief from high interest rates is vet in sight. The decline of $91.000,000 in brokers loans, as reported by the New York Federal Reserve banks for the week ended Oct. 9, after seven con- secutive weekly increases which had carried the total to $6.804.000,000: and the increase during September of 244,- 370 tons in the unfilled orders of the United States Steel Corporation, if continued. will have a most salutary effect on the general business situation, Industry and trade in Michigan are making a good showing in spite of the seasonal decline in automotive produc- tion. Some irregularity has crept into the manufacturing situation but, bv and large, output is holding up well and in most cases is above the volume at this time last year. Some hesitation is noticeable in the furniture industry, which is now in the midst of the sample season preceding the Novem- ber market. Furniture production, nevertheless, is running fair to good. Factories engaged in the manufacture of radios are increasing their schedules. Paper mill operations are moderately good, but the volume of orders on hand is light. Cement plants are not as active as they were at this time a year ago. The needle trades report a slight increase. Mining operations in the Upper Peninsula are fair to good. A bright outlook is reported by fac- tories producing electrical appliances and pharmaceuticals. Output of farm machinery and implements has de- clined seasonably. Cereal plants are peak production. Non-automotive plants generally an- ticipate a volume of business during the remainder of the year at least equal to that in the corresponding period a year ago. still experiencing The automotive industry for the first time in its history has just passed the five million car mark. In all prob- ability total production for the cur- rent year will exceed five and one-half million vehicles, an extraordinary ac- complishment when it is remembered that the 1928 production of 4,601,144 cars and trucks broke all former rec- ords. Estimated output for Septem- ber totaled 417,135 units as compared with 436,507 in the same month last year. It is estimated that the indus- try’s freight car requirements for the fourth quarter will be 16.3 per cent. greater than in the last three months of 1928. Consumption of electrical energy by Michigan industries in September amounted to 192,478,717 kilowatt hours as compared with 228,351,652 kilowatt hours in August and 198,320,177 kilo- watt hours in September, 1928. Industrial employment is reported normal in forty-three Michigan cities, decreasing in fourteen and increasing in eight. Detroit’s employment re- mained at a high level during the greater part of September but declined toward the end of the month approxi- mately 11 per cent. under the average for the same period a year ago. Debits to individual accounts for September in Bay City, Kalamazoo, Lansing, Muskegon, St. Joseph and Detroit aggregated $2,321,360,947, which was six per cent. more than the debits for August and 23 per cent. larger than the figures for September last year. Building permits issued in twenty- two Michigan cities in September had a total value of $16,650,196 as com- pared with $17,947,078 in August and $16,641,217 in September, 1928. Michigan farmers harvested only fair crops this year. The prolonged drought made heavy inroads on corn, potatoes, field beans and sugar beets. Fruit crops were also reduced by the dry weather. However, higher prices for farm products generally will large- ly offset the smaller yields. Retail trade is in good yolume, but is not up to expectations. Merchan- dise is moving in a normal fashion in forty-one cities, fair in twelve, and in- creasing in eight. Collections are not as good as they were earlier in the year or at this time last year. Trade at wholesale is more active but collec- tions are only slightly better than fair. ~ » « & BANE TAT OFFERS EVERY SER= VICE TO THE MAN WHO WARTS TO BE SOMEBODY .. 4 OLD KENT BANK CAPITAL AND SURPLUS, $4,000,000 RESOURCES, $38,000,000 THREE DOWNTOWN OFFICES ELEVEN COMMUNITY BRANCHES The Measure ot a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home” 16 CONVENIENT OFFICES Phone 86729 Vight Phone 22588 THE INVESTIGATING AND ADJUSTMENT CO., INC. COLLECTORS AND INSURANCE ADJUSTERS Fire losses investigated and adjusted. Bonded to the State of Michigan. Collections, Credit Counsel, Adjustments, Investigations Suite 407 Houseman Building Grand Rapids, Michigan October 16, 1929 MICHIGAN TRADESMAN 13 Plumbing is rather inactive. More seasonable weather would prove an effective stimulant to trade generally. Wayne W. Putnam, Director Public Relations, Union Trust Co., Detroit. ——_—_2»- 2s ___ Relation of Health To Character and . Happiness. It is impressed upon me that you all want to live a useful and an abundant life. I can hardly emphasize too strongly the importance of a good sound body with well developed muscles, a sound nervous system, ac- companied by good digestion, as an element in making us useful and effi- cient. I understand perfectly well that we should eat to lve and not live to eat; but perfect enjoyment in our meals is a vital element in connection with our happiness and usefulness. It is an asset to come to each meal with a good appetite and an earnest desire to enjoy the good things that are pre- pared for the palate. And this may be said of all of the natural functions of the body. We should use them in moderation and feel that they are given us for service and we must wise- ly utilize them. All this is indicative of the importance of a careful study of ourselves and the things that keep us in balance and fit us for efficiency in life. The relative food values are of im- portance and the housekeeper’s obliga- tion indicates that her field is a pro- fession. The housekeeping art in its field of dietetics assumes an import- ance in life that is rarely appreciated, and the study of a balanced ration for a family is as vital in connection with its happiness and usefulness as it is in connection with the feeding of cattle and sheep for a definite purpose. When we think of the import of all this, we can appreciate the value of the services of the factor in the household that has the management and regularity of our meals. Good muscles are a valuable equip- ment and their development properly is a responsibility upon us, and there- in sometimes lies a danger because of the tendency to over-develop which is found in connection with our school and college athletics. In the develop- ment of our muscular system, play is an important factor, and I know of nothing in the way of exercise that is more valuable than walking. In these days of automobiles when we step into a machine just for a few blocks rather than to walk, there is danger of unbalancing our muscular system. Deep breathing we forget about as a factor in health. We go on breathing short breaths without fully inflating our lungs and the life giving principle of air is not allowed to reach the lung cells and perform its useful functions. All functions of the body we should strive to carry on with a system and regularity. Then there is the wonderful nervous system threading through our bodies that should be under the control of our wills in a large degree, although its activities are largely automatic. I im- pressed upon you two weeks ago the danger of worry. This applies par- ticularly to our nervous system, and all excesses of every kind tend to unbal- ance the nervous system and get it “out of whack.” Insomnia is a result of thoughtlessness in connection with our nerves and we learn sometimes too late the importance of sleep in restor- ing losses in nerve power. The value of sleep is illustrated by the many beautiful things that are said about it in our literature and particularly in our poetry: “Nature’s sweet restorer,” “balmy sleep” and “He giveth his be- loved sleep.” The fact that anybody can get along with very little sleep is no credit to him. It is true that some persons require more than others but we should not shorten our hours of sleep by bringing our worries into the somnolescent field, and we should get out of our hours of sleep all of the help that is possible in meeting the strains of life. I cannot speak too strongly of mod- eration in eating and the necessity of self-control. You perhaps may recall the story of the New England bishop who was very fond of mince pie and he rarely ate it without suffering as a result, but his appetite often got the best of him and he suffered the conse- quences. One day when his wife was bidding him goodbye and he was about to take a trip among the parishes for which he was responsible and would be gone for some time, she urged him to remember. that they always tried to have good things for the bishop wher- ever he stopped and that he must be careful and not indulge in the one thing that seemed to be difficult for him to digest, and that was mince pie. The bishop promised faithfully that he would remember her thoughtful coun- sel. But a delighted friend in a house- wife who desired to cater to the bishop’s appetite tempted him. She had a freshly-baked mince pie with the delightful aroma arising from it when he called and she invited him to par- take and dwelt upon the care she had given in making it especially for him. He weakened and said that he would take a small piece and it tasted so good that under the urgent. solicita- tion of his hospitable friend he took another small piece and then a larger one. The usual result followed, and in the evening he was in the deepest distress and so badly attacked that a physician was called in, and the phy- sician saw that it was a case of indi- gestion and tried to make light of it and said that he could take care of it all right; but he noticed that the bishop was under a nervous Strain, evi- dently something beyond the simple fact of indigestion and he said, “Bishop, one would think from the state of your mind that you were afraid to die.” And the bishop responded, “Oh, my dear doctor, I am not afraid to die, but I am ashamed to.” There are lots of fads in food that come from specialists and we find a great difference in opinion about what we should eat and how we should eat; but I have always thought that for a normal person it is pretty safe to eat the things in moderation that he likes, having in view always a_ balanced ration. Temptations to reduce health are with us constantly and we are apt to fall into what may be called “ques- tionable” habits. I never have been in TODAY IS THE TIME to create a Life Insurance Trust and make your Will TOMORROW MAY NEVER COME ~ 7 —e ee ae Se = SITET STR eee a, “a A Sra so AT aS Ved ae 1 eis ae, oj mes mag: GRAND RAPIDS TRUST CO. Grand Rapids, Michigan Investment Securities E. H. Rollins & Sons Founded 1876 Phone 4745 4th Floor Grand Rapids Savings Bldg. GRAND RAPIDS Philadelphia Los Angeles New York Denver San Francisco Chicago London Boston L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 14 MICHIGAN TRADESMAN October 16, 1929 the habit of using liquor and still there were five months of my .life at the World Columbian Fair that my daily luncheon consisted of a slice of rye bread and a glass of claret. It seemed to fit into my desires and I saw no sut in the little coterie of people that took luncheons together in this way for a considerable time one was tempted by the glass of claret to want more and I witnessed the danger that lurked in the spirit to one who could not control his appetite. The lesson came to me so strongly that I harm from it. then decided never under any circum- stances, no matter how I felt about its effect upon myself, would I touch liquor because of the influence upon others who might not be under so good control. IT never have used tobacco and I never have felt like criticizing others who do use it in moderation; and still, oftentimes I wonder if you who use tobacco in moderation are quite as thoughtful of other people in connec- tion with the use of tobacco as you ought to be. It certainly does vitiate the breath. You cannot any of you Many of you have a life companion embrace and little children that you take in your lap and caress, and your breath is in and is distasteful to them. Can you afford to practice a habit that deny this. whom you evidence carries unpleasantness to the dearest ones you have in the world? I would like to have you think of this while giving a few words in counsel in con- nection with healthful practices. I have often thought that the des- serts are at the wrong end of the meal. We eat all we ought to of palatable food up to the time we come to the dessert, and then through the bland- good housekeeper there is presented to us in the most attractive form something more to eat. If we had this delightful part of the meal at the beginning, there would be no danger of our overeating at the end of the meat and potatoes and salad. I ishments of the don’t expect this suggestion will ever be followed but it has occurred to me sometimes. Eating with a rush is not provocative of good health, and toa many of us in the busy life which we lead are apt to not only eat with a rush but carry in our minds while we are eating that militate against good digestion. In the inter- est of good health, the mealtime ought to be one of the pleasantest hours of problems the day, and we ought to bring in con- nection with it happy thoughts and delightful accompaniments that are an aid to digestion rather than connect- ing with this function trials and anxieties and unpleasant suggestions. I know of nothing more beautiful oc- casionally at meal time than to have a strain of beautiful music, and there should always be in connection with the meals cheerfulness and laughter. You know the old adage of “laugh and grow fat” and it is certainly sugges- tive of a great truth in connection with the eating function. I remember Mr. Rindge in connection with his dairy business was very careful, when the milking process was going on, not to have any disturbing element come into the barn. He wanted the cows to be eating happily and not disturbed by any fear or anxiety, and to this end he always urged people who visited his stable at milking time to talk in a low tone of voice and not in any way disturb the animals. This he said he had found was important because fear or anxiety would lead to the holding up of the milk, indicating the strain upon the nervous system exhibiting itself by inaction in the lacteal glands. Gladstone was wise in some things and in others he was a faddist. Among other things he said he always took twenty-five bites upon everything that he ate. And Fletcherism follows out this thought of thorough mastication of food. This, of course, can be car- ried too far, as are many of the fads in connection with nutrition. A quota- tion may not be out of the way from our friend “Bill” Shakespeare: “Now good digestion waits on appetite and health on both.” We do not very often think what a marvelous body we have and how won- derful in its construction and in its de- tails. When we think that we have 800 muscles and miles of nerves threading through our system and that we count our heart beats by the mil- lion, what a wonderful structure this is to maintain in good balance and good health and it is important to us that we care for it properly and thoughtfully. In connection with this I think of the quotation: “It is strange that a harp with a thousand strings should keep in tune so long.” And the application to our bodies is apro- pos. Sir John Lubbock said that with reasonable care we can most of us keep the wonderful organization in health so it will work without causing us pain or even discomfort for many years and we may hope that even when old age comes on “time may lay his hand upon your heart gently, not smiting it, but as a harpist lays his open palm upon his harp to deaden its vibrations.” So let us live that this wonderful piece of machinery with its life energy for whose functions we are made re- sponsible by the creative power may wisely serve its purpose in this sphere of its activities, so when it is laid away and the immortal principle is passed on to another sphere of useful- ness, it may be truthfully said of us, well done, thou good and faithful ser- vant, enter into the enjoyment of a more abundant life. Charles W. Garfield. se Camel Pile Coats For Boys Gain. Advance of the season in boys’ over- coats is marked by the great interest being shown in camel’s hair garments. While chinchillas are by no means neglected, have found that the camel’s hair coats have enabled them to get a better mark-up. At first the demand centered almost entirely on the flat camel’s hair, but recently a steadily increasing call has been noted for coats of camel’s hair pile. Garments of this type are believed due for a big season in adult wear. It is predicted that as the cold weather ar- rives they will also meet with wide volume distribution in boys’ lines, —_—_.2—_____ About the best inheritance any man can leave his descendants is a clean bill of health. retailers Rush on Heavy Underwear Orders. The rush of re-orders on men’s heavyweight underwear has practically cleared the market of merchandise for immediate delivery and buyers now in the market to fill their current require- ments are finding it difficult to locate goods. Most of the large mills and GEO. B. READER Wholesale Dealer in Lake, Ocean, Salt and Smoked Fish 1046-1048 Ottawa Ave., N., Tel. 93569 GRAND RAPIDS, MICH. HOTEL FOR SALE Hotel King and Contents at Reed City, Michigan. Solid brick building, 40 Rooms and 3 Stores. Best location in town and doing good business. Will sell at 20% of re- placement value. $6,000 will handle. bal- ance on terms to suit. The Hotel Kng is equipped with Hot and Cold Water and new steam plant. Situated on two Railroads and two through Auto’ Routes. Owner must change climate. Address WILL CURTIS, Reed City, Michigan many of the smaller ones are now so occupied on orders that they will not book new business for delivery earlier than the middle of November. Few commitments are being made for later than November because buyers expect that lines for the new season will be opened before the end of next month. Fenton Davis & Boyle Anvestment Bankers v Detroit Grand Rapids Chicago We recommend the purchase of FEDERATED PUBLICATIONS, INC. 6% SECURED GOLD WITH STOCK PURCHASE WARRANTS Write or Phone us for Particulars ~ GRAND RAPIDS “te The Toledo Plate & Window Glass Company Glass and Metal Store Fronts “te MICHIGAN We now invite you to inspect the finest cold storage plant in America. We have Charles A. Moore Ventilating System throughout the building enabling us to change the air every seven hours. We also carry a complete line of fresh fruits and vegetables at all times. Won't you pay us a visit upon your next trip to Grand Rapids. ABE SCHEFMAN & CO. COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS “The Bank on th Square” GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank October 16, 1929 MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE The Leaven of Mutual Fire Insurance “A litle leaven leaveneth the whole lump,” says the Bible. In these mod- ern -days insurance men everywhere are looking for something which will leaven the sodden mass into which fire insurance seems to be slowly, but surely, sinking. The troubles complain- ed of, and for which the leaven is be- ing sought, seem to be confined to the stock insurance field. Stock in- surance appears to be heading speed- ily for that point where individuality, independence, will be entirely sub- merged into a mass of technicality of rules and regulations without end, of merging of interest prescribed by an unbridled capitalism wherein the per- sonal factor will be entirely eliminated. The prediction is freely made, with every evidence of its truth, that with- ing the next decade, if not sooner, stock fire insurance will be under the absolute control of from five to ten big groups of companies which will dominate with an iron hand. Already some fifty groups, or fleets, control some ninety per cent. of the stock fire premiums, leaving the balance to those companies not affiliated with the big boys. This centralizing process is con- tinuing at a constantly accelerating rate judging by the weekly, almost daily, announcement of change of ownership, merging or consolidation of this, that or the other independent stock company. When, if ever, will this centralizing, consolidation and merging stop? What effect will the present day trend have on the insuring public, on the agent, and on other forms of insurance pro- tection? These are some of the serious problems agitating the best minds of the insurance fraternity. Of course those connected with the present trend, and they seem to be the majority of stock interests, express themselves as entirely satisfied with conditions. Every increase of capital stock, every merger and securing of control by a group of some hitherto independent stock company, is hailed as an evidence of progress. Size of assets, capital stock and surplus sup- plies the stick by which the strength and endurance of stock insurance is measured. Capacity to absorb cover- age, ability to pay losses, and _ inci- dentally to collect premiums is the drawing advertising card for the big group. The modern insurance man, to be considered as anybody in the insur- ance field must go along, or else be relegated to the classes of hopeless old timers or chronic kickers. Here and there may be found a company, or some broad minded in- dividuals who deplore the present day tendency toward centralization, amal- gamation and consolidation of inter- ests, but, as stated before, they are in the decided minority. They are rais- ing their voices in the wilderness. Not for them the plaudits of their fellows. The strong groups, the master minds are hailed as the leaders of the stock system. Everything that these leaders do, in the minds of the majority of in- surance men, is done for the better- ment of the entire business, including the insured, the agent, but especially the strong company. The-entire trend of present day de- velopment in the stock insurance field seems to be leading to the time when the insuring public will be entirely sub- servient to the will, and whim, of those great aggregations of capital which control and dominate the stock field. All the time that same insuring public is being told that the stock system is the only one which has the real inter- ests of the dear public at heart. If there were no monster stock companies that public would be left without that sufficient, beneficent fire insurance without which the economic world could not thrive or even survive. The aim and purpose, of the big fellows, the strong aggregations of capital, seems to be the absolute control. The way of the independent, the individual- ist, is becoming harder every day. The entire insurance world is arrayed against them, including the agents who ought to know better. The independent stock fire company must either amal- gamate—or die. Under the present tendency and practice, stock insurance is rapidly becoming the master, in- stead of the servant, of the people who must support it. Is there a remedy, is there relief in sight? Can the whole lump be leav- ened with a purifying leaven? Those are the questions which must be an- swered by the insuring public, the supporters of every form of insurance protection. Admittedly insurance has not yet be- come a charitable project so that those who enjoy its protection and service must pay the price. And that insur- ing public must pay the whole cost, including the expense of rendering the service. The purpose of every insur- ance company is simply to act as agent in the collection of premiums from the many in order to pay the losses of the unfortunate few. That is the one and only reason for the existence of fire insurance companies. All other ser- vices are either incident thereto or necessary in the conduct of the busi- ness. For these services the stock fire company retains about fifty per cent. of the premiums collected, pay- ing the other fifty for losses. Too much overhead says the big, or little, business man. This high cost for the service rendered when taken in con- nection with the trend above outlined is the cause for the serious study of the present stock system with its seemingly inherent evils, and the search for a remedy therefor. For some years business men under the leadership of their Chamber of Commerce have been advocating or- ganization and co-operation as a re- lief for the former cut throat compe- tition which had proven ruinous to many. Co-operation and mutual help- fulness are being practiced in the busi- ness world as never before. This has led to the study and investigation of co-operative mutual enterprises, out- standing amongst which is the sys- tem of mutual insurance. This study has found a number of startlingly successful mutual under- takings in numerous fields and instanc- (Continued on page 31) OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying theNetCotis BO Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER Affiliated with : The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. DON’T FORGET THAT SWEETEST DAY IS SATURDAY OCTOBER 19th PUTNAM FACTORY, NATIONAL CANDY CO. Inc., Grand Rapids, Mich. FINNISH MUTUAL FIRE INSURANCE COMPANY Calumet, Michigan Organized for Mutual Benefit Insures Select Mercantile, Church, School and Dwelling Risks Issues Michigan Standard Policy Charges Michigan Standard Rates Saved Members 40 to 68% for 33 Years No Membership Fee Charged For Further Information Address FINNISH MUTUAL FIRE INSURANCE CO. CaLuUMET, MICHIGAN Announcing FIRST SECURITIES CORPORATION Sbe Securities and Investment Company of tHE MICHIGAN TRUST co. business and to more effectively serve the growing needs of its large clientele, the Bond Department of The Michigan Trust Company has been incorporated as the Investment Division of that organization to bear the name First Securities Corporation. | : ORDER to more adequately meet the changing requirements of modern First Securities Corporation which is owned by stockholders of The Michigan Trust Company, is equipped to originate municipal, industrial and utility financing, and offers to borrowers by reason of its greatly en- larged capacity, its services in handling any required volume of financing. To investors it offers a greater diversified list of investment securities from which to choose with the assurance that the same sound progressive policies which have characterized the conservative parent organization — The Mithigan Trust Compan¥, will direct its subsidtary investment unit. * 91 NVAWASUACVAL NVOIHOIN 6S61 ‘9T 10q0309 which have characterized the conservative parent organization — The Mithigan Trust Compan¥, will direct its subsidtary investment unit. * The Directors of the new corporation are the Directors of The Michigan Trust Company augmented by Harry B. Wagner, formerly Manager of the Bond Department and John M. McReynolds, Vice President and General Manager of the First Securities Corporation. The Officers have been identified with the Bond Department for a number of years. First Securities Corporation will be located on the second floor of The Michigan Trust Company Building, in the quarters formerly occupied by The Michigan Trust Company’s Bond Department. We extend a cordial invitation to the public to make full’use of the augmented facilities which the new organization provides. ak OFFICERS NOYES L. AVERY, Chairman of Board GEORGE C. THOMSON, President HARRY B. WAGNER, Vice President G. PERRY DOWLING, Vice President JOHN M. McREYNOLDS, Vice President WILLIAM J. LANDMAN, Jr., Secretary JOHN T. OSIER, Treasurer ak ov BOARD of DIRECTORS NOYES L. AVERY THOMAS WM ZERAN H. LANDWEHR TOM TROIS : - HEFFERAN A. H, LAND GEORGE C. THOMSON CLARENCE S. DEXTER HENRY IDEMA EDWARD LOWE DAVID A. WARNER JOHN DUFFY MINER §, KEELER JOHN M. McREYNOLDS HARRY B. WAGNER F, A. GORHAM JAMES D. LACEY CHARLES T. MITCHELL 626 ‘9T 10q0}00 NVWNSUCVAL NVOIHDVIN dt 18 MICHIGAN TRADESMAN October 16, 1929 DRY GOODS Michigan Retail Dry Goods Association. President—F. H. Nissly, Ypsilanti. First Vice-President — G. E. Martin, Benton Harbor. Second Vice-President—D. Mihlethaler, Harbor Beach. Secretary-Treasurer — John Richey, Charlotte. Manager—Jason E. Hammond. Lansing. Schedule of Group Meetings By Dry : Goods Dealers. _ Lansing, Oct. 15—In our last Bulle- tin we mentioned the meeting of the Board of Directors held in Detroit and stated that plans for the division of the State into districts and the appoint- ment of meetings for the curent year were decided upon at that time. We are now ready to make a general an- nouncement regarding them, as _ fol- lows: District No. 1—Tuesday Nov. 5, Ypsilanti. District No. 4—Wednesday Nov. 6 Flint. District No. 6—Tuesday Nov. 12, Cadillac. District No. 5—Wednesday Nov. 13, Saginaw. District No. 2—Tuesday Nov. 19, Kalamazoo. District No. 3—Wednesday Nov. 20, Grand Rapids. Annual convention Hotel Olds, Lan- sing, March 4, 5 and 6. 1930. In orde rto encourage attendance at the group meetings and at the conven- tion and for the further purpose of having some men in each district assist in the securing of new members and for general utility service, a committee has been appointed by our President. We give herewith the names of these committees and their locations. This week we are sending an out- fit to each member of these commit- tees with general instructions as to the service they may render to assist in securing new members, encouraging attendance at the group meetings and assisting in a general way in plans for the spring convention. These com- mittees are as follows; the first one named in each list being designated as chairman: District No. 1 A. B. Boyce, Tecumseh F. E. Park, Adrian T. M. Walworth, Hillsdale V. R. Field, Jackson Don Bullen, Albion. District No. 2 M. S. Smith, Battle Creek Henry P. Streng, Kalamazoo Harry L. Rimes, St. Joseph George E. Martin, Benton Harbor George M. Branch, Coldwater District No. 3 A. K. Frandsen, Hastings Henry McCormack, Ithaca H. L. Wever, Ionia W. D. Baltz, Grand Haven E. W. Smith, Sparta : John DeHoog (for Grand Rapids city), Grand Rapids. District No. 4 H. N. Bush, Flint Max Fischgrund, Flint H. A. Williams, Lapeer QO. E. Heath, Pontiac D. W. Goodnow, Howell. District No. 5 I. P. James, Saginaw D. Mihlethaler, Harbor Beach Otto Bernthal, Standish H. W. Beckwith, Midland Fred Wendland, Bay City. District No. 6 J. T. Milliken, Traverse City Sidney Medalie, Mancelona W. H. Bicknell, Clare C. J. Wheeler, Cadillac G. H. Webster, Ludington. The President and Manager are not quite ready to announce the programs at the meetings. Correspondence is being had with several capable speak- ers and other persons who can con- tribute materially to the success of such meetings. We can state, how- ever, that the meetings will begin with a 6 o'clock dinner and the program proceed around the tables. : It is decided to have these meetings inspirational in character and that not only our members but non-members and other merchants who are interest- ed in Association affairs be included in our general invitation. Store owners and executives, of course, are expected to be in attendance. We received a newspaper announce- ment of the re-organization of the Ballentine Dry Goods Co., of Port Huron. The officers are as follows: President—Ross A. Wilson. Vice-President—Miss Rose M. Mul- ligan. Secretary-Treasurer—John A. Neely. The item reveals the fact that the Ballentine Dry Goods Co. began busi- ness fifty-four years ago and some time during the month of October the company will put on a sale commem- orating its 54th anniversary. We wish Mr. Wilson and his business associates the very best of success. Jason E. Hammond, Mer. Mich. Retail Dry Goods Ass'n. —__+ + +>___ Store Managers Adopt Program. Presentation at the February con- vention of the National Retail Dry Goods Association of the findings in ’ the one-year study on sales clerks compensation recently concluded by the Wharton School of Finance has been approved by the board of direc- tors of the store managers’ division, E. L. Stoiber, director. Practical application of the study will be stress- ed, he said. The board also recom- mended that practical demonstrations accompany the reports on standard- ization and simplification of store sup- plies and on unit packing. A commit- tee was appointed on workroom opera- tion and control, a matter in which both store managers and controllers have displayed marked interest. —_2 + 2>____ Auto Salon Cars Feature Fabrics. A majority of the cars shown at the Paris automoblie salon are upholstered in fabrics, according to a cable report to the Du Pont Rayon Co. Broad- cloth was the favored material, being used in 69 per cent. of the cars, with bedford cords following with 12, pile fabrics with 9 and plain fabrics of silk and rayon with 10 per cent. No pat- terns were used in 58 per cent. of the broadcloths, while 42 per cent. had small designs, generally on beige or brown grounds. Both the bedford cord and pile fabrics were without de- signs. Small modern designs featured the rayon and silk cloths. Green was the principal body color, with dark reds making marked progress. —_—_—_~+~+.___ Dress Men Buy Black Linens. An outstanding feature of prepara- tions now being made by “style houses” in the dress trade for their Winter resort lines is their active buy- ing of black linens. Stocks of these goods in the hands of importers have been practically cleaned out and sup- plies from abroad are coming through very slowly. Purchases of dress linens by cutters average at least 50 per cent. greater than those of a year ago, and include both handkerchief and French- finished goods. Deep blue, gold, brown, honey beige and eggshell are the shades wanted in addition to black. Linen blouses for wear with tweed effects in linen for similar use will prove strong Winter resort items. Turn to BODYGARD Underwear For Bigger Volume This Season The retailer who meets the Fall and Winter demand for knit underwear with a good assortment of Bodygard underwear, starts with everything in his favor for a busy and profitable season. And among the several ‘“‘Utica-Knit’’ lines there is precisely the right style, weight and price for every class of trade. Fine spring ribbed combed yarn and worsted Springtex garments for the man who prefers the best that money can buy—to the heavy cotton fleece lined Lambsdown underwear for the man whose occupations require maximum warmth and service in underwear. And in between, all weights for man, e woman and child. DISTRIBUTED BY PAUL STEKETEE & SONS GRAND RAPIDS MICHIGAN The Famous Hair Net That Sells Fast! “Duco Belle HAIR NETS High Quality—Lustrous—Invisible. In gross counter container of ma- hogany finished steel. To Keep Her Coiffure Perfect DuryBelle SLUMBER AND WAVE NET Full length ribbons tie eS chin, keeping net in place. Hand Made—Natural and Pastel Shades—Triple Strength. Artificial Silk. Fast Seller at 25c! In attractive 2 dozen display boxes. Have us quote on YOUR BRAND! oe Also importers of the well known NETS. NATIONAL GARY CORPORATION Successors to NATIONAL TRADING CO. and THEO. H. GARY CoO. 251 Fourth Ave., New York, N. Y. 535 South Franklin St., Chicago, Ill. OPEN A NEW PROFITABLE DEPARTMENT No Investment _ If you operate a retail store, here is an excellent opportunity to se- cure a well selected stock of shoes at popular prices, and adapted to family trade. Product of reputable manufacture. We establish retail prices and merchandise under prac- tical modern plan. YOU RECEIVE COMMISSIONS ON ALL SALES. The proposition is open only to merchants who do not carry footwear of any kind but who believe they couid sell a fair volume. For full particulars ad- dress Box 1000, c/o Michigan Tradesman. The Brand You Know by HART Look for the Red Heart on the Can LEE & CADY Distributor October 16, 1929 MICHIGAN . TRADESMAN 19 SHOE MARKET Michigan Retail Shoe Dealers Association President—Elwyn Pond. V:ce-President—J. E. Wilson. Secretary—E. H. Davis. Treasurer—Joe H. Burton. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. Solving the Price Problem in Neigh- borhood Stores. In selling footwear in neighborhood shoe stores, merchants are necessarily confronted with other problems than those which beset the shoe merchants operating stores in the recognized heart of the city’s shopping and busi- ness sections. Price is a consideration in all stores in all localities, but es- pecially is it a consideration in neigh- borhood shoe stores. In fact it is one of the biggest factors. Felser Bros., who operate three ex- clusive shoe shops in three neighbor- hoods of Baltimore, Md., have solved this problem of price in a very satis- factory and successful way. They found the prices of least resistance and developed the biggest assortment at those prices. So convinced were these shoe men that good, substantial busi- ness could be developed at prices of least resistance that they have foregone results at better prices. Their deduc- tions have been correct, as has been borne out by the interesting and sub- stantial volume of business they have built up at prices of least resistance. The prices at which Felser Bros. sell their footwear are recognized neighborhood popular prices. In the shopping district shoe stores the popu- lar price range would be from $5 to $10. In the more exclusive shops it would be from about $7.50 to $15. In neighborhood stores $5 is usually top price, and Felser Bros, have built up their business in selling footwear from $2.95 to $5. This price range repre- sents the recognized neighborhood popular prices and it also represents the prices of least resistance. Shoes could be sold for higher prices, pos- sibly up to $10, but the number of sales would be so negligible, it would not be profitable. Despite the fact that the shoes are made to retail from $2.95 to $5, the style element must be there. Further- more the shoes must have ‘practicabil- ity and serviceability, otherwise they are not sold. Men, women and grown- ups who patronize the three Felser Bros.’ stores are thrifty, economical and represent mostly the so-called working classes. They do not, as a rule, have much money to spend for footwear. They are willing to spend or invest from $2.95 to $5 for a pair of shoes, but they demand that they be given good serviceable footwear that is in keeping with the trend in style. The particular needs of the clientele of each neighborhood are studied and concentration is made on _ styles or numbers that are wanted. Each store has its own peculiar demands. Ex- treme styles are not carried. While an impression exists that neighborhood stores can sell most any type of foot- wear, Felser Bros. have not found it so. The clientele of their three large stores have given concrete evidence that they are as particular about the kind of footwear they wear as are the clientele of the downtown or shopping district stores. Novelties in women’s footwear are good at these stores. But these novel- ties must be of such a character that they can be worn for some time with- out appearing outlandish. Colored footwear is not much in demand. Wo- men and girls who patronize these stores do not hesitate to say they do not want and cannot afford to buy such footwear, not that they would not like to wear them, but because they are not in a position to have dresses that can be worn with them. They want something more practical. Then men also want practical foot- wear. The footwear bought for chil- dren is along the same lines. Careful buying is practiced by the members of the concern. Shoes that go dead too soon are not considered. They must be as near to staples as it is possible to have them in this mod- ernistic day of style. In spite of this careful buying, some numbers may not turn out to be very strong, es- pecially when job lots are bought. How to get rid of this stock so as to have fresh merchandise all the time was at first a problem. A solution to this was found in the opening of a bargain basement at the main store located at 1123 South Charles street. In this basement*are put all the shoes from the three stores that for some reason or other are not moving. There they are sold at a lower price, sometimes even at cost. But even cost is better than a dead loss. A constant check on stock is made. A record of the sizes, styles, leathers, etc., is kept. This record affords the concern the opportunity of knowing what is moving and what is not. There is an interchange of stock between the stores. If certain sizes, certain leath- ers, etc., are not moving at one store, they are sent to one of the others. It is only after they have been tried at all the stores and do not sell that they are sent to the bargain basement. All stock is kept in an orderly man- ner. On one side is women’s footwear, on the other side of the store is men’s footwear and at the extreme end, children’s. The systematic arrange- ment is a big help to the extra sales people that are employed on Saturdays and during the holiday seasons. Or- dinarily about twelve extra sales peo- ple are employed at the South Charles street store; about eight at the West Baltimore street store located at 1227- 29 West Baltimore street and about four at the Pennsylvania avenue store located at 927 Pennsylvania avenue. The concern sells on a strictly cash basis. This business policy is an im- portant factor. For whenever foot- wear is sold, it is sold. There is no credit to tempt the customers to re- turn it. This eliminates a good deal of overhead necessitated by carrying charge accounts. Furthermore _ it eliminates the necessity of adding car: rying charges to the sale of the mer- chandise and enables the concern to offer it at more attractive figures. All footwear is bought in such a manner that the biggest possible dis- count is secured, namely, 7 per cent. in ten days. This adds to the profits as well as again enabling the concern to offer the footwear at prices that are of least resistance. By selling at prices of least resist- ance Felser Bros. have built up one of the largest exclusive family neigh- borhood footwear businesses in Balti- more. Three large substantial stores are maintained, all of them selling a large volume of footwear. Selling at small profits has attracted many cus- tomers who have become satisfied be- cause they can buy good footwear at reasonable prices. In selling the shoes no boxes are given unless specifically requested by the customer. The label on each box is saved. This label contains the size, leather, style, ete. Through means of these labels an accurate check and rec- ord of what is moving is kept. These serve aS a guide in re-ordering. Price tags are placed on all shoes shown in the display windows. These are factors in the business. People patronizing neighborhood stores look for prices in their shopping. They buy where they believe they can get the most and best for their money. It is interesting to note that Felser Bros. have built up their substantial business without employing any news- paper advertising. Neither have they employed any direct mail or handbill advertising. The nearest thing to ad- vertising that is employed is the giv- ing of medaillons or lucky pennies. But even these are only given about once in every six months. The good treatment of customers, courtesy, good values at prices customers are willing to and can pay, have built up a satis- fied clientele that makes it unnecessary to employ advertising mediums. The reputation of the stores—they stand back of their merchandise—is the big- gest advertisement. This reputation has been built up by selling good foot- wear at prices of least resistance. ——>- > ___ Anklet Hosiery Sales Increase. Anklet hosiery for women has be- come an even more important factor in the hosiery market than it was last and companies are booking a heavy re-order business. These goods are popular in practically all colors and patterns, and during the last three weeks those retailing around 50 cents a pair have been selling best. Full- fashioned hosiery has also been an out- standing feature in the market in re- cent weeks. year MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY L. H. BAKER, Secy-Treas. FIRE AND TORNADO INSURANCE ae. $200,000.00 Saved to Policyholders Since Organization _______ 380,817.93 Write to Lansing, Michigan Phone 93401 ASSOCIATED TRUCK LINES The Outstanding Freight Transportation Line of Western Michigan. State Regulation means Complete Protection. ASSOCIATED TRUCK LINES 108 Market Av.. Grand Rapids, Mich. FAST SELLING IONIA FLOWER POTTS Fancy, Plain or Assorted. If we send you this crate of quick sellers we will sell you more. 36 — 4 in. pots and saucers @ 2%c $ .90 36 — 5 in. pots and saucers @ 5c 1.80 24 — 6 in. pots and saucers @ 7c 1.68 12 — 7 in. pots and saucers @llc 1.32 6 — 8 in. pots and saucers @l6c .96 ‘otal nee $6.66 You can double or treble your money on this assortment. IONIA POTTERY COMPANY Ionita, MicH1GAn 20 MICHIGAN TRADESMAN October 16, 1929 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President — A. J. Faunce, Harbor Springs. First Vice-President—G. Vander Hoon- ing, Grand Rapids. Second Vice-President —Wm. Schultz, Ann Arbor. Secretary — Rapids. Treasurer—J. F. Tatman, Clare. Trustees—O. H. Bailey, Lansing; M. C. Goossen, Lansing; Grover Hall, Kalama- zoo; O. L. Brainerd, Elsie; Ole Peterson, Muskegon. Some Slogans Which Make Towns Great. “Tt’s all right to talk of what big men can do, but what about us ordin- ary, one-man with small capital?” Herman Hanson, Grand grocers, Travelers long familiar with Phila- delphia, returning after years of ab- sence, have latterly had their attention particularly arrested by something new: “Mitten Management.” Attrac- tive because alliterative, this slogan- like legend has stared out at one from all street cars and many other places. In the cars have been folders, and these have revealed that stock in Philadelphia’s street railways is for sale in lots of one share and up, pay- able if desired in small monthly instal- ments: and the reader is referred to any conductor for further information. If he stops to question a conductor with even a word, he gets back an earful of enthusiastic boosting of the company and all its ways. He finds the folder has spoken wisely and truth- fully in its statement that a goodly proportion of employes are stockhold- ers, and in its reliance on their satis- with their investment. If he alights at corner of Broad and Fif- teenth street, he finds there a new, handsome, white marble building and finds that is the Mitten Bank, with an air about it of being open and helpful to all. On Oct. 1 Thomas accidentally drowned. faction E. Mitten was This man, cut down in his prime, was an English- born farmer’s son, who was brought to America as a child of 12, went to work in a telegraph office in a small Illinois yillage and thence, without any sort of capital except his own brain and character, rose to be one of the greatest street railway managers—and incidentally magnates—of the entire world. It is not merely cynical to say that- men who desire to grow and prosper must develop within themselves some- thing of the Mitten management. They must appraise their own capital, some- thing altogether different from so many dollars. For dollars in the hands of most men who spend their time cussing conditions and the chains would soon be entirely dissipated. Never mind that not all can grow to Mitten stature. That is not the point. The point is that all can grow. So long as we grow, we need take no thought of how great may be our ulti- mate stature. Let the man who now feels that everything is against him, that he “has no chance,” put on his hat and look about among neighbors in his own line in his own town who are progressing right under his eyes. Then let him go back to work out his own salvation and he need fear nothing. The process goes on around us every day, all day, in every village, town and city of this land of unlimited, unprecedented, uni- versal opportunity. Cleveland, a city of a million which grows vigorously, has been a battle field during recent years for chain Kroger, A. & P., Fischer and others, have been fighting hard to get the business. Result of this inter-chain competition has been the elimination of so many weak-sister individual grocers that the impression has grown that “the chains will get it all—already they claim 70 per cent. of the grocery distribution here.” should never mind such No chain system ever had 70 per cent. of the sales of any town, but the percentage is secondary. The im- portant point is that family and neigh- borhood grocers who deserved to sur- vive did survive and to-day are sitting as pretty as ever or a bit more so. And we have several types of grocer-organ- izations to study in this town. The old-established Cleveland Re- tail Grocers Association is headed, and has been for years, by Walter Nichols. It is prosperous. It owns a fine prop- erty with club house and portions for rental. It runs the annual food show which produces real revenue. It fol- lows the plan of purchasing from es- tablished wholesale grocers, devoting its efforts toward improvement of busi- methods among its members. What aid it affords the members di- rectly and individually is in the line of more effective selling of merchan- dise. Walter’s line of “AG” stores is thus a trade-name nucleus around which good advertising is built. He has a fine multigraph machine with a nice line of attractive type, and on that he gets out postcards for his members. In his office he has the members’ mailing lists. So he works up the cards, prints them on regulation postcards, mails and bills the member for the It is cheap too, for he charges $1.25 per hundred. That covers $1 for postage and 25c per hundred for the work of setting up, printing, mailing and collecting the cost. Letters are run off on a basis even more modest than that. This is service. Cards, fortunately, are not all of the catch-penny, chain store, low-priced- for-cash-trade type. They carry inter- esting information and hence are trade- building advertising. Thus: “A new variety of corn has been de- veloped. It is called Golden Maize. Reid, Murdoch & Co., anticipating the demand for this fine product, erected a $250,000 factory last spring to pack this corn. It has just arrived. The quality is fine. The price is reasonable. store supremacy. But we claims. ness them work. Come in and sample it to-day. It is priced 1@19c; 3@18c; 6@17c; 12@ 16%4c per can.” The United Food Stores of Cleveland is another organization which merits a story longer than my space admits this week. I'll keep that for next week. Meantime, I have a few random notes. Slogans can be adopted and also adapted. There is a difference. Look in your big dictionary. Ben Franklin said: “Keep thy shop and (Continued on page 31) INDEPENDENT MERCHANTS We help you overcome Chain Store and Mail Order Com- petition and build your business permanently to a higher level, at a cost not exceeding | % of your sales. 60 days credit. Very successful in small towns and the suburbs of cities. Write for full information. Merchants National Advertising Co. 1505 Race St. Philadelphia, Pa. GRIDDLES — BUN STEAMERS _ Everything in Restaurant Equipment, Priced Right. Grand Rapids Store Fixture Co. 7N. IONIA AVE. Phone 67143 N. FREEMAN, Mgr. URNS VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cantaloupes, Peaches, ‘Yellow Kid” Bananas, Oranges, ons, Fresh Green Vegetables, etc. M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN = Direct carload receivers of UNIFRUIT BANANAS SUNKIST - FANCY NAVEL ORANGES and {all Seasonable Fruit and Vegetables MORE CUSTOMERS FOR YEAST Through a recent discovery of science known as irradiation, Fleischmann’s Yeast now contains quantities of vitamin D, the “sunshine” vitamin. These cakes are equivalent to a day in the sunshine. The new Fleischmann national advertising, and a great nation- wide radio broadcast will start an increased demand for Yeast. Ask your Fleischmann man how you can get your share. FLEISCHMANN’S YEAST Service October 16, 1929 MICHIGAN TRADESMAN 21 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E ¥. Abbott, Flint. Secretary—B. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Conception of What Constitutes Good Meat. Not all consumers prefer bright red, well marbled beef to the leaner, dark- er variety, according to a recent state- ment of the Bureau of Agricultural Economics. The types of meat pre- ferred vary widely in different parts of the country. “Tt is surprising,” says the Bureau “how the demands for meat in differ- ent parts of this country vary. This is not only true with respect to the class of meat demanded, but regarding quality, fatness, color, etc. It seems to some of us that everybody should prefer bright-red beef, well marbled and covered with a thin coating of firm white fat. Strange as it may seem there are sections where custom or supply has made the meat consum- ers prefer darker shades and leaner meat wtih less marbling. “Latin-Americans are greater con- sumers of leaner meat than the pa- trons of the average large city hotel in the United States. Such lean meat would be looked upon by the average patron of these hotels as inferior, and yet it is considered satisfactory by those who are accustomed to it. “Methods of cooking make quite a difference in the kinds of meat that may be used to best advantage. We have an example of this in chickens and fowl. In trade parlance a chicken is usually a young male bird, while a fowl is usually an older female bird. The chicken is nearly always roasted, broiled or fried, while the fowl is used for fricasse or in some other manner cooked with moist heat. Both may provide excellent dishes and be equally tender. “We have a similar relation between methods of cooking steaks and stews. The less tender portions are cooked with moist heat and when subjected to such cooking for a relatively long time, the muscles become tender. It is fortunate for those who consume meat that there is no important dif- ference in the nutriment values of dif- ferent kinds and grades of meat when it possesses the same amount of fat. ‘Lhere are however differences in ten- derness and flavor between different grades of meat. It is interesting to note in this connection that in specific cases where individuals changed their meat tastes and habits and when the general quality in the new location was higher, the meat that formerly was satisfactory later failed to please. This is not surprising, however, for people quite readily adjust themselves to better things and seldom want to go back to those not so good.” ———> +. ____ Figuring Prices For Packaged Meat Easy. One of the advantages for the re- tailer of handling packaged chops and other cuts of fresh meat is that he knows exactly how much they cost him and how much he has to charge for them to make a profit. Prices may be figured accurately without the aid of charts or cutting tests. This means, of course, that the ad- vent of packaged fresh meats is just another step in the chain of develop- ments making it unnecessary for the meat dealer to possess special skill not common to other branches of food merchandising. > Wafted Down From Grand Traverse Bay. Traverse City, Oct. 15—The Cham- ber of Commerce is considering tenta- tive plans for adding to the city’s many natural and acquired attractions for the reception and entertainment of resorters and tourists during the com- ing year. The municipality owns sev- eral bathing beaches located quite re- motely from the civic center. On ac- count of the lack of conveniences and the expense involved in travel to or from the beaches they are used but slightly. It might be said that prac- tically all the bathers at the beaches are composed of the small number of persons who reside near them. If con- veniences should be provided for bath- ing in the bay at the city park at the North end of Cass street it would be greatly appreciated. Perhaps when the city shali have established a sys- tem for disposing of sewage, bathing may be resumed in the Boardman River. The Chamber of Commerce will re- new its efforts to establish a bus line over the Old Mission peninsula. The scenery on the line is not surpassed in beauty by any other attractive section of our State. Years ago pleasure boats conveyed sojourners, as well as residents, to the many beautiful harbors on the bays of Grand. Traverse. The service yielded a substantial profit to Capt. Webb and his son, who sailed the Columbia and other boats of the Webb fleet. Restora- tion of the service could be made profitable, provided the management should be placed in competent hands. Liberal expenditures for advertising would result in the creation of a profit- able business for boats on the bay and the proposed bus line. Sojourners should be provided with greater facilities for recreation during their stay in this region. Privilege to play on the golf grounds and the very in- adequate tennis court are not sufficient. Lodging facilities of the hotels have been reserved by teachers who will at- tend the district convention of the State Teachers’ Association on Oct. 21 and 22. Fifteen hundred will be pres- ent. The Chamber of Commerce is listing private residences whose own- ers will furnish rooms for the accom- modation of visitors on days when the convention will be held. The West End Business Men’s Club is a thriving and useful organization. A dinner meeting is held once each month. Membership is not confined to persons engaged in trade or manufac- ture. Its present membership num- bers about one hundred. Arthur Scott White. —_2+ 2 >___—__ Brothers in Trade. Manager of Restaurant: I’m sorry you found the bill excessive, sir, but as you say you're in the trade, I'll cut it by half. What restaurant do you own? Customer: None. Manager: But you said you were in the trade. Customer: Yes, I’m a thief, like you. Don’t Say Bread — Say and Crackers ASTERPIECES _ OF THE BAKER'S ART <4 a. N wy NUNS = (NM | cS Ny Th ACR Oe = Ae {oe C 7 aa N ToT Sr” ph ay Ce aryl > ih x pra orevery occasion Aman Biscuit Co Grand Rapid Mich. wl Always Sell LILY WHITE FLOUR “‘The Flour the best cooks use.”’ Also our high quality specialties Rowena Yes Ma’am Graham Rowena Golden G. Meal Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Rowena Pancake Flour Rowena Buckwheat Compound Grand Rapids, Mich. GRAND RAPIDS PAPER BOX Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RA,PIDS, MICHIGAN HARDWARE Michigan Retail Hardware Association. President—W. A. Slack, Bad Axe. Vice-Pres.—Louis F. Wolf, Mt. Clemens. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore. Detroit. Window Display Should Aim at Real Results. A good many hardware dealers and clerks seem to feel that as long as the show window is filled with goods ar- ranged with a reasonable degree of neatness, it is fulfilling its mission. Yet this is hardly the gist of the mat- ter. The purpose of the window dis- play is to talk to the passer-by about the goods, to get him into the store for a closer look at them, to help make sales; and these facts should be kept in mind in arranging your displays. This objective of the display must be always kept in mind. A window trim may appeal to the eye and yet fail to sell goods. Of course, an at- tractive window always has a general advertising value to the store; the aim should be, not merely to advertise the store in a general way, but to sell the specific goods shown in the display. An experienced trimmer recently discussed this matter. “The main thing to be aimed at in trimming a window,” he said, “is selling power. A window may look good to the eye and yet fail in its real object—that of creating sales. Whenever I put to- gether a window trim, selling force is the feature I keep constantly before my mind. “Another point I consider should be remembered is the use of price tickets. These should be pleasing and attrac- tive to the eye and should be placed so as to attract attention to each par- ticular line. Also, they should be so placed that there will be no mistake as to the line of goods to which they refer. “The trimmer in the small store sometimes thinks he has not the win- dow fixtures at his disposal that are available for the trimmer in the larger establishment. But there are always plenty of boxes around every store. These can be utilized by placing some for supports, and breaking up others and using the material for shelves. As practically no cost whatever the trim- mer in even the smallest store can have ample equipment for his purposes.” Another trimmer asks a_ pertinent question: “Why do so many window dressers in hardware stores neglect a method of support which is extremely easy to use and which produces a very telling effect? This is the suspension, by means of fine wires, of the various ar- ticles from the ceiling of the window. A number of small screw-eyes can be quickly inserted by means of a screw- eye holder and the wires or cords dropped down from these and cut at various lengths. These wires can be used to hold many of the lighter ar- ticles on display; and will facilitate the bringing of special sales goods close to the front and on a level with the eve of the passer-by.” A dry goods window trimmer has some suggestions which can to a large extent be adapted in preparing hard- ware trims. Especially at the approach- ing holiday season, when light and MICHIGAN TRADESMAN color and decorative effects are very important. He says: “One of the first principles to be considered in window dressing is the background—whether it be paneled oak, mahogany, plush drapery or mir- rors. Keep away from the old idea that you must have some kind of a top drapery, to give a finish to the window. Leave the upper parts of your window plain and neat in order to bring out the richness of your display. “Always remember that the main idea in the use of backgrounds and decorative effects is to make the goods look their very best. Too elaborate decorative effects interfere with this by distracting attention from the goods. “The use of cheesecloth for back- ground purposes is an old idea in win- dow decorating. I’d advise getting away from it. If there is no perman- ent background for the window, it is cheaper to get one, in the long run, than to improvise less effective and at- tractive backgrounds out of a constant new supply of cheesecloth. “In regard to fixtures. While con- ditions are not exactly the same in hardware window trimming, I find a T stand, a round or a diamond-topped stand, almost the most useful in my work. Pedestals and glass shelves are almost indispensable in my win- dow trimming; and in hardware trims would be particularly effective with cutlery, silverware and similar lines. “Tt is sound policy not to crowd the windows. The old time window trim- mer thought he was doing a good stunt when he put into the window trim a little bit of everything in stock. I find that we get the best results where the attention of the passerby is concentrated on some one idea. “You see, it is like this. Your win- dow display is more than a mere showing of goods; it is a talk with the passerby about a specific line of goods. Now, if you meet a friend and talk to him about a dozen different matters, the impression you leave on his mind will be very confused. But if you discuss just one matter, and discuss it logically and effectively, he is going to remember what you say. “It's just the same with a window trim. Put in a little of everything, and your display is unconvincing. But select a central topic and deal with that one topic—introduce only such articles as will chime in with the dom- inant idea—and then your displays will arrest attention, and will produce results. “What I call a one-topic display may in some cases consist of a single ar- ticle—as, for instance, a washing ma- chine. Your theme is ‘Making Wash Day Easier,’ and the machine carries out the idea. On the other hand, a window which takes as its theme, ‘Our store is full of Christmas gifts’ can express that theme most convinc- ingly by showing a-wide range of dif- ferent articles. Yet every article shown has some relation to the cen- tral idea of the display. “That’s as good a way to work out a display. Select some timely idea or topic you want to get across to your October 16, 1929 Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN v Wholesalers of Shelf Hardware, Sporting q Goods and Fishing Tackle Special Reservation Service — “Wire Collect’ In Detroit-the Detroit-Leland Hotel Much larger rooms... . an inward spirit of hospitality . . . . unsurpassed standards of service .... a cuisine that transcends perfection, have within a year of its estab- lishment, gained for the new Detroit- Leland Hotel an enviable national and international reputation. 700 Large Rooms with bath— 85% are priced from $3.00 to $5.00 DETROIT-LELAND HOTEL Bagley at Cass (a few steps from the Michigan Theatre) Direction Bowman Management WM. J. CHITTENDEN, Jr., Managing Director BROWN &SEHLER COMPANY Automobile Tires and Tubes Automobile Accessories Garage Equipment Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Radio Sets Sheep lined and Radio Equipment Blanket - Lined Coats Harness, Horse Collars Leather Coats GRAND RAPIDS, MICHIGAN October 16, 1929 MICHIGAN TRADESMAN 23 public. Then put into your window custom into the store, and is often RA RAP ALE whatever items of stock will help ex- helpful in holding old custom. One G ND IDS SC press the big idea. Help out the dis- large retail concern pays men to stand 5 play with show cards and price tickets at different business corners in large saga sie epesshan —_— and your window trim talks to the cities with automatic counting ma- 652 nee Cae ae public and makes itself understood. chines to keep tally of the number of ‘“ in ‘ cai hina “The background and decorative ac- ™e€n passing within certain hours, Why? Merely to see how many po- * cessories should never be allowed to overshadow or overwhelm the goods. Incidentally, it is wise to avoid any undue clash of colors, in your decora- tive accessories. Select colors that harmonize, and, if possible, express the big idea you are trying to get across. Thus red, white and green are the recognized Christmas colors. Certain shades of red, purple and the like make fine backgrounds for what might be termed quality lines; they symbol- ize richness and luxury. The average man, if you ask him, will snort con- tempt and exclaim, ‘Why, I don’t no- tice the colors.’ Yet, without realizing it, he is affected, just the same. “The lighting of a window has much to do with its success or failure as an advertising medium. Especially if insufficient light is used to make the display attractive. Many a good dis- play has lost its drawing power for lack of light to bring out the fullest effect. It should be the particular care of the window trimmer to see that this condition does not exist. “Let there be light—plenty of it. At the same time, electric lighting affords the window trimmer a limitless field in which to exhibit his skill. Quite often it is worth while to use frosted bulbs, or to cover them with tissue shades. These add a_ softness and beauty to the display not obtainable with the plain globe.” “Two points are worth remember- ing in connection with window trim- ming. One, is that it saves time to plan your trim beforehand. Not mere- ly have a mental picture of what you want to achieve, but outline the dis- play on paper. And the other point is, to re-trim your window quickly. Your display space is valuable: and you should get the utmost possible use of it. Don’t let your work in the window drag. Some hardware dealers do not fully appreciate either the value or the cost of their store windows; and the con- sequent need of making the very most of them. But take vour own store on the main street. ‘You are paying a big rent for it. You are paying sev- eral times as much as you would pay for equal accommodation on a side street. The difference between. the side street rental and the main street rental for practically the same accom- modation is what you are paying for your window: The fact that your store looks out upon a busy thoroughfare and that large crowds of passers-by look in, is what gives your well-located store a high rental value. You are paying for the opportunity to use your windows to appeal directly to a large proportion of the residents of your community and surrounding territory. So it is good business to get all vou can out of your location and your window facilities. No keen business man disputes that careful window dressing pulls new tential customers would be within the scope of appeal of a strong window display, hacked by A-1 store service, at this point. Yet many a merchant with a good location on a busy street throws away a lot of potential trade by taking only half-hearted advantage of his oppor- tunity to advertise through his show windows. Did you ever try to estimate the number of people passing your store in a week ? A careful tally for even a few hours might surprise you. Every man, woman and child in that passing crowd is a potential customer. Is it worth while to make an especial effort to interest them in what you have to offer? When you use advertising space in the newspaper to tell the public about your goods, you pay extra money for it, and use the space. But whether you use your store window efficiently or not, you already have paid for it, in your rent. The only outlay to enable you to get the utmost benefit from its advertising possibilities is a very trifling outlay in actual cash and a reasonable amount of time and intelli- gent thought. It will pay to get out of the rut of perfunctory display and give your windows an opportunity to do their best for you by putting on the very strongest displays you can devise. Put your best ideas into your displays and get back some real results for the out- lay you have to make anyway for your window space. Victor Lauriston. —_>~++___ When Volume Becomes a Liability. Figures in many digits showing the volume or size of an organization are impressive. Sometimes they reflect truthfully the soundness of the con- cern in question—but not always. As pointed out by Dr. Julius Klein, Assistant Secretary of Commerce, in his address before the National Chain Store Association, the same volume to which many executives are wont to point with pride may prove a handi- cap through its very unwieldiness. The roar of volume operations is by no means the theme song of prosper- ity in any industry or trade, according to this authority, who pointed out the fact that when multiple distribution by any given organization reaches that point in its expansion beyond which sales costs mount up on one hand and no appreciable increase in the eco- nomics of mass buying are evident on the other, it is quite clear that the limit of expansion has been reached. Supporting Dr. Klein’s statements are many instances of organizations which have failed in spite of, and per- haps because of, the proportions which they attained. There is another not- able instance of a large chain organiza- tion which recently found it necessary to reduce the number of its units by several hundreds. The AMERICAN NATIONAL o BANK ° Capital and Surplus $750,000.00 One of two national banks in Grand Rapids. Member of the Federal Reserve System. President, Gen. John H. Schouten Vice President and Cashier, Ned B. Alsover Assistant Cashier, Fred H. Travis I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT() CHEESE All varieties, bulk and package cheese ‘‘Best Foods”’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES FRIGIDAIRE ELECTRIC REFRIGERATING SYTEMS PRODUCT OF GENERAL MOTORS For?Markets,;Groceries~and a Bod Does an extra mans work Homes No more putting up ice A small down payment puts this equipment in for you F.C. MATTHEWS & CO. 111 PEARL ST. N. W Phone 9-3249 tee tt ces cs a EA ~ Wallpaper Price Rise Expected. A slight increase in the manufactur- ers’ prices on wallpaper is expected by the trade during the next ten days. Re- ports of an increased demand for pa- per and the low stocks in the hands of producers, it is claimed, will cause the At the present time rollage sales by factories are well in advance of last year. a low level and there are no holdover or distress the market: Papers in bright colors with floral ef- modified modernistic back- grounds lead in sales. change. Dealers’ supplies are at stocks in fects on ——_22+.___ Negligee Makers Push Pajamas. Particularly interesting in the wo- men’s garment field at present is the headway which manufacturers of negli- gees are making in their fight to popu- larize medium-priced pajamas _ for household wear. The increasing busi- ness they are doing is apparently cut- ting into sales of staple house dresses, with the result that makers of the lat- ter are offering more attractvie styles and than ever before to hold their trade. The pajama makers are having special success wtih rayon en- values sembles. The future holds cold comfort for chair warmers. BETTER Bran Flakes The delicious flavor of PEP plus the healthful goodness of bran. PEP BRAN FLAKES! A double sales opportunity for you. Pep gives these Bran Flakes their better flavor. Just enough extra bran to be mildly laxative. Take advantage of the extra advertising, sales and other extensive promotion work, by dis- playing Pep Bran Flakes in your windows — on your counters. Suggest them to your custumers. Check up on your stock. allege Bran Flakes 26 MICHIGAN TRADESMAN October 16, 1929 DRUGS Michigan Board of Pharmacy. President—J. C. Dykema, Grand Rapids. Vice-Pres.—J. Edward Richardson, D>- troit. Director—Garfield M. dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Benedict, San- Association. President — Claude C. Jones, Battle Creek. : Vice-Pres‘dent—John J. Walters, Sagi- naw. Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding, Yale. When a Sale Is Not a Sale. The writer was once connected with a corporation conducting a most suc- cessful chain of drug stores, which did things “differently.” It recognized no established precedents principally on account of the fact that the head of this not a druggist and jumped proprietorship about ten years ago from a business in which he had been engaged all his life which was not only absolutely for- eign to but the complete antithesis of the business of retail drug stores. But instead of considering his ignorance of concern is directly into things pharmaceutical a liability, he looked on it as an asset, and certainly if the success that this man has achiev- ed in the short space of ten years means anything it means that he was of the not far off in his analysis situation. In the first place the stores of this chain have stock arrangements which Stock is so arranged that, fastest are unique. regardless of its nature, the selling items are kept nearest the wrap- ping Consequently on _ the shelves directly back of this pivotal point one may see everything from the choicest bottle of imported perfume. And these two items may be selling side by side at that. From this point stock is gradu- ated on the scale towards the rear of the store, its location being governed entirely by the rapidity or slowness with which it “moves.” Gen- counter. horse liniment to down erally speaking many stores have such an arrangement, but the difference be- tween the similar arrangements in these stores and the stores of this corporation is that in the latter it is not a hit or miss arrangement, but one almost scientifically arranged. In this corporation’s eyes a sales item is a sales item, regardless of its nature, and its value as such is judged solely on the rapidity with which it sells. And it is most surprising, under a scientific arrangement of stock such as this is, to discover what really are the fast movers and what are not. One finds that he has to change his former ac- cepted opinion greatly when the truth is thus brought out. Another instance by which this cor- poration reverses the complete order of things pharmaceutical is through its refusal to sell anything in the line of a nostrum, over its counters with its (the firm’s) name thereon. Nothing is put out under the firm’s name. And this for the reason that this firm con- tends that the constant “pushing” of “own name” products causes a detri- mental reaction because this constant many pushing arouses suspicion in the pub- lic’s mind of there being an ulterior motive behind all of this. This chain recognizes the truth of the fact that most customers like to feel that they are buying what they want—in other words that they are not being “sold.” Yet it is a question if there is a con- cern in business that tomers what it (the concern) wants them to buy to a greater extent than does this concern. And this because this firm pays probably heavier com- missions on more lines of goods than does any other. On at least two or three items of every line, and on all items of some lines worth while com- missions were carried. So in selling salesmen have a wide range of com- mission goods in which to work with- out arousing the least suspicion on the customer’s part that anything is being forced on him or that he is “sold.” Many a customer has stepped up to the counter with the remark that he was buying there because he know that he could get what he wanted with- out any argument. Yes; it is funny. “sells” its cus- being Another of this firm’s innovations that is different is that all customers pay for their purchases and receive their change, if there is any, before This is It prevents embarrassing situations and arguments over wrong change, etc. Customers like the system, too. purchased items are wrapped. one mighty good stunt. all possible All fountains in the chain are lo- cated at the rear right of the store as one enters. This chain figures that its front or middle store space is al- together too valuable for fountain use. This is one reason why it installs its fountains where it does. Others are that it believes that fountain patrons prefer a rear secluded, quieter place in which to eat; that a front position with people pushing past them con- tinually getting in and out of the store annoys patrons thereof; that in going to and from the fountain patrons must pass through the entjre length of the store and that sales of drug merchan- dise results from these trips. These stores’ fountain departments are among their best paying propositions so their locations cannot be all wrong. Another queer one as things are, with this chain is that, although it caters to prescription work, the actual filling of all prescriptions—everything else equal, understand—does not come first. This chain’s theory regarding this (we will not attempt to say whether it is right or wrong) is that, while nothing should be given prece- dence over the prompt filling of a pre- scription, yet, other business should never be allowed to be lost if it comes to a “showdown” between filling the prescription and getting the other business. The necessity of bringing this system into action, however, oc- curs mostly on Sundays or holidays when there functions only a skeleton force in each store. During periods of such days when it takes the efforts of the entire force to take care of the “front store” trade and customers bring in prescriptions to be filled they are told the actual working time it will take to fill them and that they will be as nearly, in that length of time, as trade interruptions will allow. Sometimes this means that the filling of a 10 minute prescription may take an hour actually. Most prescription customers are willing to wait or call back. A few will not and they are allowed to go. Yet the prescription business, like the soda fountain de- partment of this chain, is one of the best paying departments. Another one that is different in this chain of stores is that the same sales- man serves a customer, no matter in what department (outside of the soda fountain or prescription department, of course) from the time the customer enters until he departs. There is no sending the customer from one depart- ment to another, in other words. It is the chain’s contention that customers do not like to ‘be “shunted’ from one clerk and one department to another clerk and department. All stores of this chain are run on a strictly cash and carry basis. Also they have no telephone connec- tions—except public pay phones. And last but by no means least is the operation of a system regarding the treatment of sales lost due to being “out” of the goods called for, that makes it a big question in the writer’s mind, if there ever functioned another system like it in any other drug store in the world. This system consisted of “ringing up” on what was designated as the “lost sale’ key, the store’s regular re- tail price of every item called for which could not be supplied due to being “out” of the same. At the same time that amount of the item was thus rung up the name of the item was written down on a cash register slip kept clear of all else—for that purpose. So when each day’s business was “taken” from the cash registers there were complete records of not only the sum total of business lost through “being out” of items called for but the names of the items themselves. A study of these names showed several different things that were instructive. It showed, for one thing, when the results over a period of time were checked up what items or class of items, if any, had the greater tendency of appearing in this “black list.” Strange as it may seem it was discovered that certain items of some lines had a tendency to appear more often than did others. It was also discovered that seasons had an effect on the nature of items appear- ing in this list. For instance cough remedies and cold creams and lotions during the winter months. It was also found that the slow moving or little called for items were great offenders at being “out.” Just these few broad discoveries had the effect of pointing out to the salesforce on what stock to concentrate in its efforts to have it al- ways plentiful. Many times the name of one item would appear a dozen times on a day’s record of “outs.” This helped put that item in its proper sphere from the standpoint of popu- larity—and showed the importance of not being out of it. The sum total of the combined re- tail value of a day’s record of lost sales items as tabulated by the cash register was oft times astounding; $50 and $100 worth of lost sales business during a day was at first quite com- mon. One of the things the analysis of these lost sales slips showed was that, while not always, the main cause for being out of stock, was negligence through carelessness or thoughtless- ness, on the part of the store’s sales- force in getting low or ‘out’ stock down on the want book. To be sure slowneess on the part of the firm’s buyer and inability of the wholesaler to supply, created many outs but this cause was so small, compared with the other as to be neglibible. As before stated this firm paid all its salesforce most liberal commissions. In an effort to correct this curse of being out of merchandise, each week the store’s retail value of the sum to- tal of the previous week’s lost sales was divided by the number of sales- folks in the particular store from which the “lost sale” slip came, and the commission rate that would or- dinarily have been paid had the goods been sold, was deducted pro-rata from the week’s commissions of each sales person, Needless to say this had a most salutary effect on the forces. Auto- matically every clerk became as keen- ly interested in keeping up stock as though he was the proprietor. Many even took it on themselves to “baw!” the other fellow “out” for any neglect in the latter’s part in getting an “out” down on the “want” book. “Outs” grew less and less. They were never entirely eliminated of course. But it was not long before a $10 “out” day was a considered a big one. And as a result of all this we doubt if there is a drug store any- where that has as few “outs” as this one. Rather odd ideas—all of these, eh! Yes, but as before stated, they, in com- mon with others of a “lesser” nature have. helped in establishing, in a short ten year period, one of the most “up and coming” little drug store chains in existence to-day. Might not some of these innovations as outlined in this sketch be worth trying “on your piano?” C. H. Rudes. —_2>+2—__ Late Business Changes in Indiana. Bourbon—Hibbin & Holweg have purchased the grocery stock and meat market of L. B. Mendel. Delphi—Clayton Cripe and G. E. Dawson will re-open the meat market formerly known as the Vianco market on Main street. Evansville—A branch Red Front Cash & Carry store has been opened at Fountain and Devon streets. Greencastle—John A. Abel has sold his grocery stock and meat market to H. R. Nicholas. Laurel—Wm. Glasser will add some new equipment to his meat market. Rochester—G. R. Delivan, who is in the meat business at Peru, will open a branch market at 708 Main street. —_++.____ A good deal of room at the top is made by gentlemen who have gone to sleep there and fallen off—Henry Taylor. 27 October 16, 1929 MICHIGAN TRADESMAN Have Stocks Hit a New Level? itself, then during the next decade the WHOLESALE DRUG PRICE CURRENT i Na eae raves ay , leading representa- In a new book on “New Levels in investor may buy leading the Stock Market” (McGraw-Hill) — tive industrial stocks at any time when Prices quoted are nominal, based on market the day of issue. . eG s Dice 1S parable the industrial averages are below 240 Cotton Seed -... 1 35@1 50 Belladonna ______ @1 44 Charles Amos Dice draws a f Acids a 6 00@5 25 Benzoin .... 2 28 something like this: Geysers are active (Dow-Jones averages) and hold them Boric (Powd.) 9 @ 20 Fieeron TT 4 00@4 25 Benzoin Comp’d- @2 iv for a brief time and, then, having spent unt.l the averages have boosted to 340 ae un = : 7 eucalyptus eo 1 20u1 éy Buchu | ---. So @2 1s ‘ as ? Vo ba ce ei ae ee oe ae emlock, pure__ : sin their energy are quiet to gather force or better when he may be sure that Comig a @ & Juniper Berries. 4 50@4 75 Capsicum -_______ @2 23 for another outburst he is making no mistake in selling out.’ gig oo a. 15 i oa I cea se aa. oe 33 ‘7 DE st, : ue : aoe ard, extra ____ 9@1 65 winchona -----___ What the author in these words ex- If these predictions for the market Sanaa ~------- KO 7 Lard. No. 1 ____ 1 26@1 40 Saloon so e " presses is a belief that the stock mar- reaching into the next decade eco 6 6Wareae CE Ge Lo bebe : eon 50 Deans ._..__. @2 04 ket will establish itself permanently specific to inspire confidence they at re ae . : wae * oer Hae =; = ran : : He ergs oie i ee Ammonia uinseed, raw, DE. @ 30 Gualac .-2-.-.... on a higher level than was reached in least have the merit of SugECSHAy what Water, 26 deg... 07 @ 18 J.nseed, boiléd, bbl. @1 33 Cusec. Ammon... = - the Roosevelt market. Atatime when might happen if history is repeated. Water, ie oe Tce ’ pieces: vale i 371 30 lodine, Colorless. @1 50 i : e ae istrict itself Essentially what the author is saying Water, eg--- Mustard, arifil. oz. 4 tron Clo @1 56 some in the financial district itself ee ee ok eae Ce MGS waa T 6en a oll @l 44 wonder whether the market is begin- is that new forces of a con: Chloride (Gran.) 09 @ 20 Olive, pure ____ 400@5 00 Myrrh _.......... 2 62 ning a long bear movement destined mature are at work in the market and Give. Malaga, es ae nee as gi . 2 q > inves 7} fails ce Balsams yale tum -.__..___. to restore old levels this conclusion by — that the investor wid fails » ne ani. 1 00@1 25 Olive, Malaga, Ontum. Camp. - gi “ a recognized authority is interesting. them into account will miss many op- Fir (Canada) __ 2 75@3 00 green — 2 85@3 25 Riuken @1 92 he McKinley-Roosevelt movement portunities Paul Willard Garrett. ya (Oregon) : eas ° Orange, Sweet 9 ar = ns Are ey OOseve Vee a : era Origanum, pure_ @2 50 stocks were lifted to a new plateau [Copyrighted, 1929.] Tolu -_____ 2 00@2 25 Origanum, com'l 3 0098 28 ey 4 i eee Pennyroyal __-. 3 0 roughly 50 per cent. higher than the eG aa ee Peppermint _--_ 5 60@6 70 Lead, red dry __ 13%@14% New Shades Scarce in Silks. level that had prevailed in the twenty years preceding the transition. Will not the present upward surge of the market like the advance of 1903 to 1907 carry it from the plane on which it has moved for nearly two decades to a plateau of much higher altitude? This briefly is the question that the author puts to himself and which he answers in the affirmative. He does not of course deny that after the present boom has spent its energy the country will witness a major liquidation period carrying the indus- trial averages far down from. the heights. Indeed, taking the high point reached on August 3, 1929 as 355.62 he says “following a 40 to 50 per cent. decline the newly established minimum figure should be, perhaps, 200 to 220. The present cycle in the stock market, beginning at about 88 in 1923, and reaching perhaps 360 in 1929, should finally decline to a point around 220. Then a new cycle should begin and again carry to approximately 360, fol- lowed by a plunge down to perhaps around 235. If history should repeat A scarcity of the new midseason shades continues a feature of the de- mand for Particularly sought are English green and pirate red, with the purple tones on the order of dahlia in strong demand. silks. In weaves, Canton crepes head the list, with satins show- ing some gain in recent business. Georgettes have been coming to the fore and loom up as important for Spring, together with flat crepes and Cantons. Lines for Spring are being rapidly completed and several leading organizations will their ings within the next few days. —_+2+~22.___ The notion of business as something to which a man can without apologies consecrate his whole energies, physical and spiritual, is quite new. It is America’s outstanding contribution to civilization. Nowhere else in the world are so many men quietly practic- ing the novel faith that there is nothing sordid about commerce, noth- ing that is not worthy of the utter- most that a man can bring to it. make show- Grand Rapids HOLIDAY GOODS Now on Display in Grand Rapids CAWI Come in and look them over Hazeltine & Perkins Drug Co. Michigan Manistee Cassia (ordinary). 25@ 30 Cassia (Saigon) __ 50@ 60 Sassafras (pw. 60c) @ 50 ba Cut (powd.) ne 20@ 30 Berries Cubeb wemm wwe. ~e--- @ 90 Cl Ee Juniper 222 11@ 20 Prickly Ash ______ @ 7 Extracts Hicoriee: 20 60@ 65 Licorice, powd. __ 60@ 70 Flowers Armieg (oo 1 50@1 60 Chamomile Ged.) @ 650 Chamomile Rom. @ 7 Gums Acacia, Ist ______ 50@ 55 Acacia, 2nd ____ 45@ 50 Acacia, Sorts ___ 3so@ 40 Acacia, Powdered 35a 40 Aloes (Barb Pow) 382@ 40 Aloes (Cape Pow) ; Aloes (Soc. Pow.) 75@ 380 Asafoetida ______ 5U@ 60 Powe 00 90 @1 00 Camphor Si@ 95 Guaiae @ 60 Guaiac, pow’d __ @ 70 RNG) @1 25 Kino, powdered__ @1 20 Myrrh @1 15 Myrrh, powdered @1 25 Opium, powd. 21 00@21 50 Opium, gran. 21 00@21 50 Shellac coe ee bs@ xv Shellac 75@ 90 Tragacanth, pow. @1 75 Tragacanth ____ 2 00@2 35 Turpentine ______ @ 30 Insecticides Arsenic 22 08@ 20 Blue Vitriol, bbl. @ 08 Blue Vitriol, less 094% @17 Bordea. Mix Dry 12@ 26 Hellebore, White powdered _.____ 15@ 25 Insect Powder__ 47%@ 60 Lead Arsenate Po. 13% @30 Lime and Sulphur Be ee 08@ 22 Paris Green ____ 24@ 42 Leaves Buchg - @1 06 Buchu, powdered @1 10 Sage, Bulk ____.. 25 30 Sage, % loose _. 40 Sage, powdered,._ @ 85 Senna, Alex, ____ 50@ 7 Senna, Tinn. pow. 30@ 35 Uva Ursi 20@ Oils Almonds, Bitter, Ue ae at tr 7 50@7 75 Almonds, Bitter, artificial ____. 3 00@3 25 Almonds, Sweet, true 220. - 1 50@1 80 Almonds, Sweet, imitation __.. 1 00@1 25 Amber, crude -_ 1 00@1 25 Amber, rectified 1 50@1 75 Anise: 1 25@1 50 Bergamont —-_.. 8 00@8 25 Cajeput ________ 2 00@2 25 Cassia 2 3 00@3 25 Castor: 1 55@1 80 Cedar Leaf ____ 2 00@2 25 Citronella ______ 75@1 00 Cloves 207 4 00@4 25 Cocoanut ______ 27%@ 35 Cod Liver —__.._ 1 50@2 00 Croton 3 00@3 25 0 Rose, pure __ 13 50@14 00 Rosemary Flows 1 25@1 50 Sandelwood, E. | J Nee ns 10 50@10 75 Sassafras, true 1 75@2 00 Sassafras, arti’l 75@1 00 Spearmint ______ 7 00@7 25 Sperm — 1 50@1 75 Tany oo 7 00@7 25 Tar USP 5@ 176 Turpentine, bbl _ @ 67 Turpentine, less__ 74@ 87 Wintergreen, leaf 2 6 00@6 25 Wintergreen, sweet Biren 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed - t 50@4 75 Wormwood, oz. ____ @2 00 Potassium Bicarbonate ____ 35@ 40 Bichromate _____ 15@ 26 Bromide | 69@ 85 Bromide == 54@ 71 Chlorate, gran'd_ 23@ 30 Chlorate, powd. Or Nita) 16@ 25 Cyanide ___. 30@ 90 lodide 2g 06@4 28 Permanganate __ 224%@ 35 Prussiate, yellow 35@ 45 Prussiate. red __ @ 70 DUpate 35@ 40 Roots Alkanee 0 @ 35 Blood, powdered_ 40@ 45 Oa 2 35@ 85 Elecampane, pwd. 25@ 30 Gentian, powd. _ 20@ 30 Ginger, African, powdered _____ 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jamaica, powdered _____ 45 60 iwOldenseal, pow. 6 00@6 50 Ipecac, powd. 5 50@6 00 Licorice 35@ 40 Licorice, powd.__ 20@ 30 Orris, powdered. 45@ 60 Poke, powdered__ 35@ 40 Rhubarb, powd __ @1 00 Rosinwood, powd. @ 650 Sarsaparilla, Hond. ground @1 Sarsaparilla, Mexic. @ Squilie 8. 85 Squills) powdered 70@ Tumeric, powd.__ Valerian, powd.__ @1 Seeds Anise 22020 @ Anise, powdered aS Bird, le 13 Cansry — 10@ Caraway, Po. 30 25@ Cardamon ______ 2 50@3 Coriander pow. .40 30@ ee 15@ KRennen 2220. 35@ le 9%@ Flax, ground __ 9%@ Foenugreek, pwd. 15@ Hemp 2... 8@ Lobelia, powd. _. = Mustard, yellow 17 Mustard, black... 20@ FOpDY ...-.___ 15@ Quince ____._ Sabadilla Sunflower 12@ 30@ Worm, Levant — 6 50@7 Worm, American Tinctures Acontte 2... g} POOR ee ao oe Acnica .... 1. @1 560 Lead, white dry 13%@14% Lead, white oil. 13%@14\ Uchre, yellow bbl. @ 2% Ochre, yellow less 3@ 6 Red Venet'n Am. 3%@ 7 Red Venet’n Eng. 4@ 8 Putty 022 5@ 8 Whiting, bbl ___ @ 4% Vbitng =... %@10 L. H. P. Prep._. 2 80@3 00 Rogers Prep. _. 2 80@3 wv Miscellaneous Acetanalid _____ 57@ 75 CO ow 12 \lum. powd and areusd ... 09@ 15 Bismuth, Subni- tate 2 25@2 52 Borax xtal or powdered ___. 05@ 13 Cantharides, po. 1 5u@2 vv Calume) 2 71Z@2 yz Capsicum, pow'd 62m ie CAEMING oo s VU@Y Wu Cassia Buds —.__ SSW 4o Chives 4u@ at euaik brepared_ d4q@ lo Chloroform ____ 49@ 56 Choral Hydrate 1 2U@1 du Cocaine 1Z 8aWis vu Cocoa Butter ___ 60@ yu tusns, lst, less gu-ly lo 40-10% Copperas. 0S@ du Copperas, Powd. 4m lv Corrosive Sublin 2 25@2 3u Cream ‘lartar su@ 4a Cuttle hone 4u@ bu Deatrine SSS 6@ la Dover's Powder 4 0U@4 bu tsmery, All Nos, lo@ 16 Kmery, Powdered @ 15 Epsom Salts, bbis. @03% fupsom Salts, less 3%@ vu Krgot, powdered __ @4 00 Flake, White _. 15@ 2u Formaldehyde, Ib. 13%@35 Gelatine 80@ 90 Glassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. @02% Glauber Salts less 04@ 1u Glue, Brown ___. 20@ 30 Glue, Brown Grd 16@ 22 Glue, White ____ “— 36 26 Glue, white grd. 35 Glveering 18@ 40 Ope 0 75: 95 Odie oo 6 45@7 00 Iodoform _______ 00@8 30 vead Acetate _. 20@ 30 Agee ee @ 1 50 face, powdered_ @1 60 ' Menthol ....___ 8 00@9 00 3 Nux Vomica, pow. 15 25 Pepper, black, pow 57@ 70 Pepper, White, pw. 75@ 85 Pitch, Burgudry. 20@ 25 Quassia -..... 12@ 15 Quinine, 5 oz. cans @ 60 Rochelle Salts 23@ 4 Sacharine ._..._ 60@ 275 Salt Peter ....__ 11@ 22 Seidlitz Mixture 30@ 40 Soap, green _.. 15@ 30 Soap mott cast _ @ 25 Soap, white Castile, ease 2 @15 00 Soap, white Castile less, per bar —_ @1 60 Soda Ash _______ 3 10 Soda Bicarbonate 3% 10 Soda, Sal %@ Spirits Camphor @1 20 Sulphur, roll __.. 3%@ Sulphur, Subl. _. 4%@ 10 Tamarinds _____. 20@ 25 Tartar Emetic .. 70 75 Turpentine, Ven. 56 76 Vanilla Ex. pure 1 50@3 00 Vanilla Ex. pure 2 25@2 50 Zinc Sulphate _ 6@ WU MICHIGAN: TRADESMAN October 16, 1929 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues 7 = x ADVANCED Gallon Glass Catsup Gailon Blackberries Evap. Peaches. Currants DECLINED AMMONIA Quaker, 24-12 oz. case 2 50 Quaker, 12-32 oz. case 2 25 Bo Peep, 24, sm. case 2 7 Bo Peep, 12, lge. case 2 25 MICA AXLE GREASE 48, 1 lb. 24, 3 Ib. 10 lb. pails, per doz. 9 40 15 lb. pails, per doz. 12 60 25 lb. pails, per doz. 19 15 25 lb. pails, per doz. 19 15 APPLE BUTTER Quaker, 24-12 oz., doz. 2 25 Quaker, 12-38 oz., doz. 3 35 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 16 oz., dz 2 25 Royal, 10c, doz. ------ 95 Royal, 6 0z., doz. ---. 2 70 Royal. 12 oz., doz. __ 5 20 Royal, 5 ib. -___.___ 1 20 Calumet, 4 oz., doz. 95 Calumet, 8 oz., doz. 1 85 Calumet, 16 oz., doz. 3 25 Calumet, 5 Ib., doz. 12 10 Calumet, 10 Ib., doz. 18 60 Rumford, 10c, per doz. 95 Rumford, 8 oz., doz. 1 86 Rumford, 12 oz.. doz. 2 40 Rumford, 5 Ib.. doz. 12 50 K. C. Brand Per case 10c size, 4 doz. -----. 3 70 15¢ size, 4 doz. ----- 5 60 20c size, 4 doz. ~----. 7 20 25c size, 4 doz. ------ 9 20 60c size, 2 doz. --..-- 8 80 80c size, 1 doz. ------ 6 85 10: Ib. size, % doz. ---- 6 75 BLUING JENNINGS The Oriainal Condensed Am. Ball,36-1 oz., cart. 1 00 Quaker, 1% oz., Non- freeze, dozen _----_ 85 Boy Blue. 36s. per cs. 2 70 BEANS and PEAS 100 lb. bag Brown Swedish Beans 9 00 Pinto Beans Red Kidney Beans - White H’d P. Beans 11 25 Col. Lima Beans -_-- 19 50 Black Eye Beans -- 16 00 Split Peas, Yellow -. 8 00 Split Peas, Green .. 9 00 Scotch Peas -.------. = 7 50 BURNERS Queen Ann, No. 1 and ook White Flame, and 2, doz. BOTTLE CAPS Dbl. Lacguor, 1 gross pkg., per gross ...... 15 BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 Corn Flakes, No. 124 Corn Flakes, No. 102 Yep No. 224 ep, No: Zoe 2 itxrumblies, No. 424 ___ 2 _-Bran Flakes, No. 624 2 43 Bran Flakes, No. 602 1 Rice Ixrispies, 6 oz. __ 2 Rice Krisp es, 1 oz. __ 1 hkalie Hag, 12 1-lb. CA ee es 7 30 All Bran, 16 ov. 2. 2 25 Ali Bran, 10 oz. ...___ 2 70 All Bran, % oz. ___. 2 00 Post Brands. Grape-Nuts, 24s -..___ Grape-Nuts, 100s -__. Instant Postum, No. 8 Instant Postum, No. 10 Postum Cereal, No. 0 Post Toasties. 368 —. Post Toasties, 24s —__ Post's Bran, 24s - 2. Pilis Bran, 128 ...._._ 1 90 ho bo he bo om OVD GO on o Roman Meal, 12-2 lb.. 3 35 Cream Wheat, 18 -.-. 3 90 Cream Barley, 18 -_.. 3 40 Ralston Food, 18 __.. 4 00 Maple Flakes, 24 -._. 2 50 Rainbow Corn Fla., 36 2 50 silver Flake Oats, 18s 1 40 Silver Flake Oats, 12s 2 25 90 lb. Jute Bulk Oats, ae 3 10 Ralston New Oata, 24 2 70 Ralston New Oata, 12 2 70 Shred. Wheat Bis., 36s 3 85 Shred. Wheat Bis., 72s 1 65 Triscuit, 248 —.....___ - 170 Wheatena, 18s ~-__-._ 3 70 BBOOMS Jewell, doz. 25 Standard Parlor, 23 lb. 8 25 Fancy Parlor, 23 Ilb._- 9 25 Ex. Fancy Parlor 25 lb. 9 75 ix. Fcy. Parlor 26 lb. : 00 NO 1 75 Whisk, No. 3 2 2 75 BRUSHES Scrub Solid Back, 8 in. --.. 1 50 Solid Back, 1 in. --_. 1 75 Pointed Ends ~------- 1 25 Stove Shamer 2.0 1 80 NO, 30 22 2 00 Pecricgs _........ 2 60 Shoe No. €-0 2 2 25 No. 2-0 3 00 BUTTER COLOR Dandelion 2 CANDLES Electric Light, 40 lbs, > 1 Plumber, 40 Ibs. 2.8 Parafline, 6s oe jie Paraffine, 128 _...... 14% WN CK erp 40 Tudor, 6s. per box -_ 30 CANNED FRUIT Apples, No. 10 --.--- 6 4¢ Apple Sauce, No. 10 7 5¢ Apricots, No. 2% 3 40@3 90 Apricots, No. 10 8 50@11 50 Blackberries, No. 10 8 50 Blueberries, No. 10 -_ 15 00 No. 2 3 25 Che 5 Cherries, R.A., No. 2% 4 30 Cherries, No. 10 ... 13 00 Peaches, No. 10 Pie 7 20 Peaches, No. 2% Mich 2 20 Peaches, 2% Cal. --__ s : Peaches, 10, ,Cal. -___ Pineapple, 1 sli. -___ . es Pineapple, 2 sli. ---. 2 65 P’apple, 2 br. sli ---. 2 35 P’apple, 2 br. sli. --.. 2 40 P’apple, 2%, sli. ----- 3 20 P’apple, 2 cru. —----_ 2 65 Pineapple, 10 crushed 14 50 Pears, No. 3 re Pears, No. 2% 37 Raspberries, No. 2 blk 3 38 Kaspb's. Red. No. 10 11 50 nn — ee 30 11 00 Rhubarb. No. 10 --..- 4 75 Strawberries, No. 2 -. 3 25 Strawb’s “o, 10 --.. 13 00 ser erence ee CANNED FISH Ch’der, 10% oz. 1 Clam Chowder, No. 2_ 2 Clams, Steamed. No. 1 3 00 Clams, Minced, No. % 2 Clam Finnan Haddie, 10 oz. 3 Clam Bouillon, 7 oz. 2 50 Chicken Haddie, No. 1 2 75 Fish Flakes, small __ 1 35 Cod Fish Cake, 10 oz. 1 55 Cove Oysers, 5 oz. __ 1 75 Lobster, No. 4, Star 2 90 Shrimp, 1, wet... 2 00 Sard’s, 4 Oil, Key __ 6 10 Sard s, % Oil, Key __ 5 75 Sardines, 4 O.1, k’less 5 25 Salmon, Red Alaska_ 3 50 Salmon, Med. Alaska 2 55 SaSlmon, Pink, Alaska 2 10 Sardines, Im. \4, ea. 10@22 Sardines, Im., ere ea. 25 Sardines, Cal. __ 1 35@2 25 Tuna, %, Curtis, doz. 3 60 Tuna, \4s, Curtis, doz. 2 20 Tuna, % Blue Fin —. 2 25 Tuna, 1s, Curtis, doz. 7 00 CANNED MEAT Bacon, Med. Beechnut 2 4 Corned_ 3 50 3 1 Bacon, Lge. Beechnut 4 50 Beef, No. 1, Beef, No. 1, Roast -- 3 50 Beef, No. 2%, Qua., sli. Beef, 3% oz. Qua. sli. 2 25 Be ef, 5 oz., Am. Sliced 3 Beef, No. 1, B’nut, sli. 4 Beefsteak & Onions, s 3 70 Chili Con Car., 1s 3 Deviled Ham, %s ---- 2 20 Deviled Ham, ¥%s ---- 3 60 Hamburg Steak & Onions, No. 1 ~----- 3 15 Potted Beef, 4 oz. _--__ 1 10 Potted Meat, % Libby 52 Potted Meat, % Libby 92 Potted Meat, % Qua. 90 Potted Ham, Gen. % 1 45 Vienna Saus., No. % 1 45 Vienna Sausage, Qua. 1 10 Veal Loaf, Medium ~-- 2 25 Baked Beans Campbells 2. 115 Quaker, 18 oz, ------ 1 05 Fremont, No. 2 ~----- 1 25 Snider, No, 1 —..---__ 1 10 Snider, No. 2° _--___. 1 25 Van Camp, small ---_ 90 Van Camp, med. _--- 1 lo CANNED VEGETABLES Asparagus No. 1, Green tips ---. 3 75 No. 244, Large Green 4 50 W. Beans, cut 2 1 75@2 25 L. Beans, 2 gr. Lima Beans, 2s,Soaked 1 25 Red Kid, No. 2 1 26 Beets, No. 2, wh. 1 75@2 40 Beets, No. 2, cut 1 45@2 35 Corn, No. 2, stan. = 1 15 Corn, Ex. stan. No. 2 1 40 Corn, No. 2, Fan. 1 80@2 35 Corn, No. 10 _- 8 00@10 75 Hominy, No. 3 1 No. 2, whole .. 2 15 Okra, Okra, No. 2, cut -... 1 75 Mushrooms, Hotels .. 32 Mushrooms, Choice, 8 oz. 35 Mushrooms, Sur Extra 50 Peas, No. 2, E. =. 2 86 Peas, No. 2, Sif, June 1 85 Peas, No. 2, Ex. Sift. eS. 25 Peas, Ex. Fine, French 25 No. 3 1 60@1 75 No. 10 5 00@5 50 Pimentos, 4, each 12@14 Pimentoes, %, each -_ 27 Sw’'t Potatoes, No. 2% 1 75 Sauerkraut. No.3 1 45@1 75 Succotash, No. 2 1 65@2 50 Succotash, No. 2, glass 2 80 Sp’nach, No, 1 —._-_._ 25 Svinach, No. 2__ 1 60@1 90 Spinach, No. 3__ 2 25@2 50 Svinach, No i0_ 6 50@7 60 Tomatoes, No. 2 __---- 1 60 Tomatoes, No. 3 --.. 2 25 Tomatoes, No. 10 -.-- 7 00 Pumpkin, Pumpkin, Bar Goods Mich. Sugar Ca., 24, 5c 75 Pal O Mine, 24, 5c -_-. 75 Malty Milkies, 24, 5c __ 75 Lemon Rolls 7 Tru Luv, 24, 5¢ No-Nut, 24, 5c —..._..- 75 CATSUP., Beech-Nut, small ____ 1 65 Lily of Valley, 14 oz... 2 25 Lily of ‘oy: % pint : 66 Sniders, 8 of. ....- 1 65 Sniders, 16 os ican 2 35 Quaker, 10 oz. _----- 1 35 Quaker, 14 oz. _____-- 1 wv Quaker, Galon Glass 12 50 Quaker, Gallon Tin ~_ 7 50 CHILI SAUCE Snitier, 16 Oz. __....... 3 15 Snider, 8 oz; —.-2) 3 2 20 Lilly Valley, 8 oz. —. 2 25 Lilly Valley, 14 oz. ~~ 3 25 OYSTER COCKTAIL Sniders, 16 oz. -_----- 3 15 Sniders; °8:0z, —.--_- 2 20 CHEESE Roguefoert ..-. 45 Kraft, small items 1 65 Kraft, American —-- 1 Chili, small tins -_ 1 Pimento, small tins 1 65 Roquefort, sm. tins 2 Camembert, sm. tins 2 Wisconsin Daisy —__- 27 Wisconsin Flat —______ 27 New. York June ---- 34 San Sago 2 42 BOCK 2 34 CHEWING GUM Adams Black Jack ---- 65 Adams Bloodberry ---- tad Adams Dentyne ------ 65 Adams Calif. Fruit -- 65 Adams Sen Sen ------ 65 Beeman’s Pepsin ------ 65 Beechnut Wintergreen_ Beechnut Peppermint_-_ Beechnut Spearmint -- Doublemint ~_---------- 65 Peppermint, Wrigleys -- 65 Spearmint, Wrigleys -- 65 Juicy Pruito2. 65 Krigley’s P-K —~.------- 65 VJenG 2 65 Tepperry 22 65 Droste’s Dutch, 1 lb._. 8 50 Droste’s Dutch, ¥% Ib. 4 50 Droste’s Dutch, % lb. 2 35 Droste’s Dutch, 5 Ib. 60 Chocolate Apples ete BO Pastelles, No. 1 -_-. 12 60 Pastelles, % Ib. —~_---- 6 60 Pains De Cafe _-_---- 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles 2 1 lb. Rose Tin Bon Bons: 2 8 00 7 oz. Rose Tin Bon Bons ooo ee 9 00 13 oz. Creme De Cara- Ue 13 20 12 oz. Rosaces ~------ 10 80 1% lb. Rosaces —_------ 7 80 % lb. Pastelles ______ 3 40 Langues De Chats -- 4 80 CHOCOLATE Baker, Caracas, %s -_-- 37 Baker, Caracas, 4s ---. 35 CLOTHES LINE Hemp, 50 ft. ___ 2 00@2 25 Twisted Cotton, mt 3 50@4 00 Braided, OO Tt, 2. 2 2b Sash Cord --_--- 3 50@4 00 COFFEE ROASTED Worden Grocer Co. 1 Ib. Package Melrose 22.2000 36 Taberty oe) 26 Quarter: 42 Nedrow 3. 40 Morton House -_..._.. 49 BORO. a me Royal Club Ter eres onee 33 McLaughlin’s Kept-Fresh Nat. Gro. Co. Brands Lighthouse, 1 Ib. tins_. 49 Pathfinder, 1 lb. tins. 45 Table Talk, 1 1b. cart. 43 Square Deal, 1 lb. car. 39% Above brands are packed in both 30 and 50 Ib. cases. Coffee Extracts M. Y., per 100 —~__--- 12 Frank’s 50 pkgs. —. 4 25 Hummel’s 50 1 Ib. 10% CONDENSED MILK Leader, 4 doz. 1 Tiagle, 4 doz. MILK COMPOUND Hebe, Tall, 4 doz. --- 4 50 Hebe. Baby, 8 doz. -. 4 4 Carolene. Tall, 4 doz. 3 80 Carolene, Baby ------ 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. -. 4 10 Quaker, Baby, 8 doz. 4 60 Quaker, Gallon, 14 doz. 4 00 Carnation, Tall, 4 doz. 4 35 Carnation, Baby, 8 dz. Oatman’s Dundee, Tall Oatman’s D’dee, Baby Every Day, Tall -.--- De ee hn ote He w v Every Day, Baby .--- 4 25 Pet: Tal ooo 38 Pet, Baby, 8 oz. ---. 4 25 Borden’s Tall -_------ 4 35 Borden's Baby CIGARS G. J. Johnson’s Brand G. J. Johnson Cigar, 10e 2 ee 75 00 Worden Grocer Co. Brands Airedale 35 00 Havana Sweets ----- 35 00 Hemeter Champion__ 37 50 Canadian Club --_--- 35 00 Robert Emmett ---- 75 00 Tom Moore Monarch a 00 Webster Cadillac -_-- Webster Astor Foil__ 7 00 Webster Knickbocker 95 00 Webster Albany Foil 95 00 Bering Apollos ~----- 95 00 Bering Palmitas -. 115 00 Bering Diplomatica 115 00 S co Bering Delioses ~_-. 120 00 Bering Favorita ~_-- 135 00 Bering Albas ------ 150 vu. CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 18 Horehound Stick, 5c -. 18 Mixed Candy Kindergarten --------_- 17 TlOROOT 13 French Creams -------- 15 Paris Creams _......--- 16 Grocers (20 11 Fancy Mixture -------- 17 Fancy Chocolates 5 lb. boxes Bittersweets, Ass’ted 1 75 Milk Chocolate A A 1 75 Nibble Sticks 1 75 Chocolate Nut Rolls — 1 85 Magnolia Choc --_---- 1 25 Bon Ton Choc, ------ i 50 Gum Drops Pails Aning (oe 16 Champion Gums ------ 16 Challenge Gums ------ 14 Jelly Strings —..--.-.-- 18 Lozenges Pails A. A. Pep. Lozenges -_ 15 A. A. Pink Lozenges -. 15 A. A. Choc. Lozenges-_. 15 Motto Hearts 19 Malted Milk Lozenges -_ 21 Hard Goods Lemon Drops O, ,F. Horehound dps.__ 18 1 Pails 19 Anise Sauares --_--_-- 8 Peanut Squares -_----- 17 Cough Drops Bxs Putnams .... 1 35 Smith Bros. ...2.--_: 1 50 imden's 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 85 4 oz. pkg., 48s, case 3 40 Specialties Pineapple Fudge —_____ 18 Italian Bon Bons ___-_- 17 Banquet Cream Mints_ 23 Silver King M.Mallows 1 15 Handy Packages, 12-10c 80 COUPON BOOKS 50 Economic grade 3 50 100 Economic grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time. special- ly printed front cover is furnished without charge CREAM OF TARTAR © 1Ds DOX6R 2 2o 5 43 DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated Choice ____ 24 Evaporated, Fancy __ 29 Evaporated, Slabs __-_ zw Citron £0 1b. bom 40 Currants Packages, 14 oz. _____ 18 Greek, Bulk, Ib... 18 Dates Dromedary, 36s ______ 6 75 Peaches Evap. Choice _.._______ 20 Peel Lemon, American _____ 30 Orange, American _____ 30 Raisins Seeded, bulk -_________ 10 Thompson’ s s'dless blk 08% — S seedless, oz 60@70, 25 Ib. 7 peda 50@60, 25 lb. boxes...@14 40@50, 25 lb. boxes__@16 30@40, 25 lb boxes__@17 20@30, 25 lb. boxes__@20 18@24, 25 lb. boxes__.@24 Hominy 100 lb. sacks __ 3 50 Macaroni Mueller’s Brands 9 oz. package, per doz. 9 oz, package, per case 2 60 Pearl, Bulk Goods Elbow, 20 Ib. ~-_____ % Egg Noodle, 10 lbs. __ 14 Pearl Barley oer oe 3 75 SS esse ie se 7 00 Bates Grits oo ~- 5 00 Sage Bast India: pec. 10 Tapioca Pearl. 100 lb. sacks _. 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant ._ 3 50 FLAVORING EXTRACTS JENNINGS’ PURE FLAVORING EXTRACT Vanilla and Lemon Same Price oz. -. 1 25 Ae tar Mamta 1 16 oz. __ 15 00 3% oz. Amersealed At It 57 Years. Jiffy Punch 3 doz. Carton —_______ 2 25 Assorted flavors. FLOUR Vv. C. Milling Co. Brands pathy. White: 2 oe 8 30 Harvest Queen ______ 7 50 Yes Ma’am Graham, DOS 22k es eee 2 20 FRUIT CANS Mason F. O. B. Grand Rapids Pait pint oe ae 7 50 One pint oe 7 75 One quart Half gallon — Glass Top Half pin One ‘quart Half gallon ee IN Ret naan, October 16, 1929 MICHIGAN TRADESMAN GELATINE Jell-O, 3 doz. ~------- 2 85 Minute, 3 doz. ------ 4 05 Plymouth, White ---. 1 45 Quaker, 3 doz. ------ 2 25 JELLY AND oo Pure, 30 lb. pails ---- 3 3 Imitation, 30 lb. pails 1 7 Pure, 6 oz., Asst., doz. 90 Pure Pres., 16 0oz., dz. 2 40 JELLY GLASSES 8 oz., per doz. OLEOMARGARINE Van Westenbrugge Brands Carload Distributor eee 21 Nucoa, 1 Ib. --. 20% Nucoa, 2 and 5 lb. Wilson & Co.’s Brands 1 Oleo Certified: 20252000. - Jo 24 Me) 18 Special RaW ee 19 MATCHES Swan, 144 200. 20 Diamond. 144 box ___ 5 00 Searchlight, 144 hox__ 5 00 Nhin Red T.ahel. 144 bx Ohio Blue Tin, 144 box Ohin Rlue Tin. 720-1¢ *Blue Seal, 144 ______ *Reliable, 144 *Federal. 144 - *1 Free with Ten. RW PTT = > Safety Matches Quaker, 5 gro. case... 4 25 NUTS—Whole Almonds Tarragona__ 95 Brazil; New 20022: i7 Paney Mixed _.__..._ 24 Filberts. Sicilv ______ 22 Peanuts, Vir. Roasted 11 Peanuts, Jumbo, std. 13 Pecans, 3. star ...._. 25 Pecans, Jumbo ____-_ 40 Tecans. Mammoth 5n Walnuts, Cal. ___- 27@29 Hickory 2.0002 07 Salted Peanuts Pancy, No. } - 14 Shelled Amends 8 70 Peanuts, Spanish 125..1b. bags 2... 12 HWitherta. 2008 ee 32 Pecans Salted ________ R0 Walnuts Manchurian __55 MINCE MEAT None Such, 4 doz. ___ 6 47 Quaker, 8 doz. case __ 3 50 Libby. Kegs, wet, lb. 22 OLIVES 4 oz. Jar, Plain, doz. 1 35 10 oz. Jar, Plain, doz. 2 35 14. oz. Jar, Plain, doz. Pint Jars, Plain, doz. Quart Jars, Plain, doz. 1 Gal. Glass Jugs, Pla. 5 Gal. Kegs, each _-___ 3% oz. Jar, Stuff., doz. 6 oz. Jar, Stuffed, doz. 9% oz. Jar, Stuff., doz. 1 Gal. Jugs, Stuff., dz. bo OO OOF COND MOO DOH _ o PARIS GREEN Me 34 iS ee 32 oS And Of) 200 30 Bel Car-Mo Brand 4 1 1b. ‘Ping. oo 8 oz., 2 doz. in case ____ AD Tb. adie 2o5D, pelle 2. PETROLEUM PRODUCTS From Tank Wagon Red Crown Gasoline __ 1i Red Crown Ethyl _____ 14 Solite Gasoline ________ 14 In Iron Barrels Perfection Kerosine __ 13.6 Gas Machine Gasoline 37.1 V. M. & P. Naphtha__ 19.6 1SO-VIS MOTOR OILS In Iron Barrels Piet: os 77.1 MECOTUM, 208 Tl Preavy 20202 th m MeaVy 2020 ee 77.1 larine fron Barrels Pent ee 65.1 Meghan: 2000 oe. 65.1 Heng? 65.1 Special heavy — - 65.1 Extra heavy —_ a Go. Polarine “EH? 2 00 65.1 Tranmission Oil oes Gack Finol, 4 oz. cans, doz. 1 50 Finol, 8 oz. cans, doz. 2 30 Parowax, 100 Ib. -_. 8.3 Parowax, 40, 1 Ib. _. 8.55 Parowax, 20, 1 Ib. -. 8.8 Semdac, 12 pt. cans 3 00 Semdac, 12 qt. cans 5 00 PICKLES Medium Sour o 5 gallon, 400 count -_ 4 75 Sweet Small 16 Gallon, 2250 ------ 24 50 5 Gallon, 780 __------ 9 75 Dill Pickles Gal. 40 to lin, doz. -_ 9 60 No. 2% Tins 2 26 32 oz. Glass Picked_. 2 75 32 oz. Glass Thrown 2 40 Dill Pickles Bulk 5 Gal. 200 -_-____ 4 75 16 Gal., 6¢0 ______ 9 25 45 Gal., 1200) 2 20 25 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 65 Torpedo. per doz. ---. 2 25 Biue Ribbon, per doz. 4 25 POTASH Babbitt’s, 2 doz. ---. 2 75 FRESH MEATS Beef Top Steers & Helif. Good St’rs & H'f BwOR Med. Steers & Heif. —- Com. Steers & Heif. 16@20 Veal Top 2322 ee 22 Good. oo ee 19 Meo... 16 Lamb Spring Lamb —_....-.- 24 Good ees 22 Medium 2.00000 20 (POOR ee 20 14 13 11 Might hors, 2 16 Medium hogs ---------- ae Heavy hogs —--.- Dom, mea ............. 26 Bitte 22 24 Sneniders ........+--5- 19 Mpererivs: 2250 16 Neck bones —-_.....___-- 06 Trimmings: 000-2 14 PROVISIONS Barreled Pork Clear Back __ 25 00@28 00 Short Cut Clear26 00@29 00 Dry Salt Meats DS Bellies __ 18-20@18-19 Lard ane im tlerces 2.22. 18 0 Ib. tubs -___advance 50 lb. tubs ___-advance i 20 lb. pails __-__advance 10 lb. pails _.__advance a 5 lb. pails _.__-advance 1 3 lb. pails _-.-advance 1 Compound tierces ~.-_ 12 Compound, tubs __---- 124% Suasages Boloena —. 18 Paver 220 18 ankfort: 21 Pork 222. 31 Weal 2 19 Tongue, Jellied ________ 35 Headcheese 2 18 Smoked Meats Hams, Cer. 14-16 Ib. @26 Hams, Cert., Skinned 1O-18 Ie @25%, Ham. dried beef a Knuckles @45 California Hams __ @17% Picnic Boiled Erase oe 20 @25 Boiled Hams ________ @40 Minced Hams ____ @21 Bacon 4/6 Cert. __ 24 @34 Beef Boneless, rump 28 00@38 00 Rump, new __ 29 00@32 00 RICE Fancy Blue Rose 06 Fancy Head _________ 07 RUSKS Dutch Tea Rusk Co. Brand. 36 rolls, per case _ 4 18 rolls, per case ____ 2 12 rolls, per case ____ 1 12 cartons, per case __ 1 70 18 cartons, per case __ 2 36 cartons, per case __ 5 SALERATUS Arm and Hammer __ 3 75 SAL SODA Granulated, 60 Ths. es. 1 35 Granulated, 18-2% Ib. packages _....___ 1 20 COD FISH Middles: 20 20 Tablets, % Ib. Pure 1914 GOS Ce fi 40 Wood boxes, Pure 301% Whole Cod 2. 11% HERRING Holland Herring Mixed, Kegs 1 00 Mixed, half bbls. ____ 9 75 Mixed, Dbis, 48 50 Milkers, Kegs _____. 1 10 Milkers, half bbls. __ 10 50 Mitkers, bbis. ____.. 20 00 K K K K Norway __ 19 50 & Ib. pails 2. 1 40 Cut bunch ou 1 50 Boned, 10 Ib. boxes __ 16 Lake Herring % Bbl., 100 Ibs. ____ 6 50 Mackeral Tubs, 60 Count, fy. fat 6 00 Pails, 10 lb. Fancy fat 1 50 White Fish Med. Fancy, 100 Ib. 13 00 SHOE BLACKENING 2 in 1. Paste, doz. _. 1 36 B. Z. Combination, dz. 1 35 Dri-Woot, doz =... 2 00 Pisbys Dog _..__ Et 35 Shinola; dom, 9. 90 STOVE POLISH Blackne, per doz. .. 1 35 Black Silk Liquid, dz. 1 49 Black Silk Paste, doz. 1 25 Enameline Paste. doz. 1 35 Enameline Liquid, dz. 1 35 E. Z. Liquid, per doz. 1 40 Radium, per doz. 4k as Rising Sun, per doz. 1 35 654 Stove Enamel, dz. 2 80 Vulcanol, No. 5, doz. 95 Vulcanol, No. 10, doz. 1 35 Stovoil, per dog. ..... 3 0 SALT Colonfal, 24, 2 Fb. _..- 95 Colonial, 36-146 ______ 1 20 Colonial, Iodized, 24-2 2 00 Med. No. £ Bbls. _... 2 85 Med, No. 1, 100 Ib. bk. 95 Farmer Spec., 70 Ib. 95 Packers Meat, 50 Ib. 57 Crushed Rock for ice cream, 100 Ib., each & 3utter Salt, 280 Ib. bbl.4 24 Biock, 50 Ib _.. 40 Baker Salt, 280 Ib. bbl. 4 10 Ba, 10 1b., per bale _... 2 45 ag. 4 10.. per bale _... 2 60 50, 3 Ib., per bale ..._ 2 $5 28 bl. bags. Table —_ 42 Old Hickory, Smoked, S-lo Oe 50 Per case, 24, 2 Ibs. __ 2 40 Bive case lots. 2 30 Iodized, 32, 26 oz. .. 2 40 BORAX Twenty Mule Team 24, 1 Yb. packages __ 3 25 48, 10 oz. packages __ 4 $5 96, %4 oz. packages __ 4 00 SOAP Am. Family, 100 box 6 & Crystal White, 100 _ 4 20 Bie Jeen 60a _.....__ 4 75 Fels Naptha, 100 box 5 50 Flake White, 10 box 4 20 Grdma White Na. 10s 3 75 Jan Rose, 100 box _-_- 7 85 Fairy, 100 box —__ 4 00 Palm Olive, 144 box a 50 hava, £00 box. a9 Octagon, 120 _.. 5 00 Pummo, 100 box -_-- 4 85 Sweetheart, 100 box _._ 5 7 Grandpa Tar, 50 sm. 2! Grandpa Tar. 50 Ige. 3 50 Quaker Hardwater Cocoa, 72s, 2 Fairbank Tar, 100 bx 4 0 Trilby Soap, 100. 10c 7 25 Williams Barber Bar, 9s 50 Williams Mug, per doz. 48 CLEANSERS 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 18s, box 1 90 Bon Ami Cake, 18s --1 62% Bee 22 Climaline, 4 doz. —._.. 4 Grandma, 100, Se _._.. 3 Grandma, 24 Large -. 3 Gola ust, 00a ....._. 4 Gold Dust, 12 Large 3 Golden Rod, 24 ---- $ La France Laun., 4 az. 3 Old Dutch Clean, 4 dz. 3 Octreon, 96S 23. a mins. 408 0c 3 Rinso, 24s 5 Rub No More, 100, 10. Ce = Rub No More, 20 Lg. 4 Spotless Cleanser, 458, 20 Of 2 3 85 Sani Flush, 1 doz. 2 25 Savuone. 42 Gom 22. 2 15 Soapine, 100, 12 oz. — 6 40 Snowboy, 100. 10 oz. 4 00 Snowboy, 12 Large .. 2 65 Speedec, 2 doz. ....... T 20 Sunprite, SOs _._._ 2 10 Wyandote, 48 : 4 75 Wyandot Deterg’s, 2 2.75 SPICES Whole Spices Alispice, Jamaica .... @25 Cloves, Zanzibar ___. @38 Cassia, Canton sean CRLF Cassia, 5c pkg., doz. @46 Ginger, African __... @i9 Ginger, Cochin ____._ @25 Mace, Penang ___.._ 1 39 Mixed. No. 1 | ase Mixed, 5c pkgs., doz. @45 Nutmegs, 70@90 ___.. @59 Nutmegs,: 105-110 _. @59 Pepper, Binck _____s @46 Pure Ground in Bulk Allspice, Jamaica __. @35 Cloves, Zanzibar ___. @46 Cassia. Canton __.___ @28 Ginger, Corkin —_._. @35 Mustard... GD Mace, Penang es 1 39 Pepper, Black @55 Nigoieaes @59 Pepper, White _..... _ @s6 Pepper, Cayenne ____ @37 Paprika, Spanish ___._ @45 Seasoning Chili Powder, lhe __._ 1 35 Celery Salt, 3 oz. 95 saee, 2.6% 202 90 Onion Salt of 45 Sate LL. lL Ponelty, 336 of _. 3 95 Kitchen Bouquet 4 50 Laurel Leaves ce 20 Marjoram, 1 oz. 9¢ Savery. © 08,0 90 Thyme, 1 oz. - —— 90 Tumeric, 2% oz. ae $0 STARCH Corn Kingsford, 40 Ibs. = 11% Powdered, bags ____ 4 50 Argo, 48, 1 Ib. pkgs. 3 60 Cream; 48-1 80 Quaker, 40-1 —. 0714 Gloss Argo, 48, 1 Ib. pkgs. 3 60 Argo, 12. 3 lb. pkes. 2 62 Sreo, § & lh. phes. ... 2 97 Silver Gloss, 48, Is _. 11% Elastic, 64 pkgs. Lo ae Seer, 46-1 3 30 Wiver. 50 Ibs. 2... 06 SYRUP Corn Blue Karo, No. 1% __ 2 77 Blue Karo, No. 5, 1 dz. 3 91 Blue Karo, No. 10 __ 3 71 Red Karo, No. 1% __ 8 05 Red Karo, No. 5, 1 dz. 4 29 Red Karo, No. 10 __ 4 01 Imit. Maple Flavor Orange, No. 1%, 2 dz, 3 Orange, No. 5, 1 doz. 4 Maple and Cane Kanuck, per gal. _-_. 1 Kanuck, 5 gal. can __ 6 Maple Michigan, per gal. -. 2 Welchs, per gal. --. 3 COOKING OIL Mazola Pints: 2° 407. 2. 6 Ouarts, 1 doz. ....... 6 Half Gallons, 1 doz. - il Gallons. % doz. -_. 11 75 25 TABLE SAUCES Lea & Perrin, large... 6 00 Lea & Perrin, small.. 3 3% emer 1 6 Reval Mint —...... 3 40 Tobacco, 7 ok. 4 23 Sho You, 9 oz., doz, 2 25 Aol, Mrs: ...... 4 75 A) ont ................. 2 35 Cuner, 3 O86 on 3 30 TEA Japan Medium ... 35@ 35 Choice... sob? Panee 22 52@61 No. | Nibbs 54 l Th pee. Sittin ........ 14 Gunpowder Choiée 40 Boney 47 Ceylon Pekoe, medium —_..._._ 57 English Breakfast Congou, Medium ae Congou, Choice ___. 35@36 Congou, Fancy .... 42@43 Oolong Medium debian Choiee ce es ae Fancy - a & TWINE Coton, 3 ply cone _.... 40 Cotton, 3 ply Ballg _._. 42 Wool, 6 ply ee a ee VINEGAR Cider, 40 Gram a3 White Wine, 80 grain_ 25 White Wine, 40 gr ain__ 19 WICKING No. 0, per gross _ 80 No. I, per gross 1 25 NO. 3, per gross 1 50 No. 3. per gross __... 3 30 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 50 Rochester, No. 3, doz. 2 00 Rayo. per doz .__ %5 WOODENWARE Baskets 3ushels, narrow band, Wire handles ___ 1 75 3ushels, narrow band, wood handles:_..____ 1 86 Market, drop handle __ 90 Market, single handle. 95 Market, extra = 2» & Splint, large aw & GO Spl nt, medium uaa oe Splint, small Js 6 oe Churns Barrel, 5 gal., each __ 2 40 Barrel, 10 gal., each__ 2 55 3 to 6 gal., per gal. __ 16 Pails 10 qt. Galvanized ____ 2 ¢0 12 qt. Galvanized 2 85 14 qt. Galvanized ____ 3 10 12 at. Flaring Gal. Jr. 5 00 10 at. Tin Dairy _._ 4 06 Traps Mouse, Wood, 4 holes. 60 Mouse, woed, 6 holes. 70 Mouse, tin, 5 holes __ 65 Rac, wood =. st an Rat. soping 1 00 Mouse, spring 30 Tubs Large Galvanized ____ 8 75 Medium Galvanized __ 7 75 Small Galvanized _.__ 6 75 Washboards Banner, Globe 5 50 Brass, single 6 235 Glass. single 6 00 Double Peerless ______ 8 50 Single Peerless ____ 7 60 Northern Queen _ 5 50 Universal ob ee Wood Bowls IS in. Botter = Ron 15 in Butter =... Gg Fe im. Butter 1S 06 I? in, Botter = ak 66 WRAPPING PAPER Fibre, Manila, white 05 No: | Wihvre = 083s en Dw APG 06 Kraft Stripe 09 YEAST CAKE Magie, 3 don | 2 70 Sunlight, 3 doz, __._. 70 Sunlight, 1% doz. 1 35 Yeast Foam, 3 doz. __ 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz. 30 30 MICHIGAN TRADESMAN October 16, 1929 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Sept. 30—In the matter of Simon Kunst, Bankrupt No. 3911. The first meeting of creditors has been called for Oct. 17. In the matter of Abraham Siegel, Bank- rupt No. 3914. The first meeting of creditors has been called for Oct. 17. In the matter of Murel Ball, Bankrupt No. 3907. The funds have been received and the first meeting of creditors has been called for Oct. 17. In the matter of Betty Peet Vogler, Bankrupt No. 3915. The first meeting of ereditors has been called for Oct. 17. In the matter of Peter DeMull, Bank- rupt No. 3901. The funds have been received and the first meeting of cred- itors has been called for Oct. 17. In the matter of Elkins H. Pratt, Bankrupt No. 3912. The funds have been received and the first meeting of creditors has been called for Oct. 17. In the matter of Lloyd E. Taylor, 3ankrupt No. 3902. The funds have been received and the first meeting of cred- itors has been called for Oct. 18. In the matter of Alfred Sherman, Bankrupt No. 3903. The funds have been received and the first meeting of cred- itors has been called for Oct. 18. In the matter of Albert Olson, Bankrupt No. 3913. The funds have been received and the first meeting of creditors has been called for Oct. 18. In the matter of George A. Paquin, Bankrupt No. 3917. The funds have been receivéd and the first meeting of cred- itors has been called for Oct. 18. In the matter of George H. Ragla, Bakrupt No. 3884. The funds have been received and the first meeting of cred- itors has been called for Oct. 18. Sept. 30. On ths day was held the final meeting of creditors in the matter of Harold H. Shinville, Bankrupt No. 3471. The bankrupt was not present or represented. The trustee was personal present, but not represented. One claim was proved and allowed. The trustees final report and account was approved and allowed. An order was made for the payment of expenses of administra- tion, as far as the funds on hand permit. No objection was made to the discharge of the bankrupt. The final meet ng tnen adjourned without date, and the case will be closed and returned to the dis- trict court, in due course. On this day also was held the final meeting of creditors in the matter of Martin E. Maher, sankrup No. 3662. The bankrupt was not present or repre- sented. The trustee was present in per- son. Claims were proved and allowed. The trustee’s final report and account was considered and approved and allow- ed. An order was made for the payment of expenses of admin stration, as far as the funds on hand would permit. There were no dividends. No objections were made to the discharge of the bankrupt. The final meeting then adjourned with- out, date, and the case will be closed and returned to the district court in due course. On this day also was hell the final meet ng of creditors in the matter of Paul D. Snyder, Bankrupt No. 36/0. The bankrupt was not present nor repre- person. Claims were proved and allowed. The trustee’s final report and account Was approved and allowed. An order was made for the payment of expenses of administration and for the declarati and payment of a first and final divi- dend of creditors of 2.1 per cent. Ne objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and returned to the dis- trict court in due Course. In the matter of Abraham Siegel, sankrupt No. 3911. The sale of assets has been called for Oct. 23, at the prem- ises formerly occupied by the bankrupt, 328 Bridge street, N. W., Grand Rapids, The stock in trade consists of jewelry, and also fixtures, all used in a retail jewelry store, appraised at $3,796.20. All interested in such sale should be present the date and time. In the matter of Betty Peet Vogler, Bankrupt No. 3915. The sale of assets has been called for Oct. 24, at the prem- ises formerly occupied by the bankrupt, 306 W. Leonard street. Grand Rapids. The stock in trade and fixtures of this estate will be sold, they were all used by the bankrupt in oneration of a beauty shop, appraised at $1,784.65. In the matter of Floyd W. Miller, Bankrupt No. 3799. The sale of asset has been called for Oct. 22, at the prem- ises formerly occup’ed by the bankrupt at Freeport. The stock in trade and fixtures all used by the bankrupt in a retail drug store will be sold, said stock in trade and fixtures were appraised at apvroximately $1,156.04. In the matter of Otis F. Cook, Bank- rupt No. 3919. The sale of assets has been called for Oct. 25. at the premises formerly occupied by the bankrupt at 317 W. Main street, Ion’a. The stock in trade scheduled by the bankrupt at $3,192 and the fixtures at $2,500 will be sold, all of which were used in a retail drug store. All interested in such sale should be present at the date and time. Oct. 3. We have to-day received the schedules, reference and adjudication in the matter of Horace D. Crandall, Bank- rupt No. 3921. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident ot Muskegon, and his occupation is that of a sheet metal worker. The schedule shows assets of $2,307.47, of which $200 is claimed as exempt, with liabilit.es of $5,561.00. The court has written for funds and upon receipt of same the first meeting of creditors will be called, nove of which will be made here.n. Sept. 30. On this day was held the final meeting of creditors in the matter of Frank Van Auken, Bankrupt No. 3638. The bankrupt was not present or repre- sented. The trustee was not present or represented. The trustee’s final report and account was approved and allowed. Claims were proved and allowed. An or- der was made for the payment of ex- penses of administration and for the declaration and payment of a first and final dividend to cred.tors of 13 per cent. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case ha. been closed and returned to the district court. Oct. 5. We have to-day received the schedules, reference and adjudication in the matter of Edward Stevens, Bankrupt No. 3923. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Grand Rapids, and his oceupation is that of a painter. The schedule shows assets of $250 of which the full amount is claim- ed as exempt, with liabilities of $1,495.54. The court has written for funds and upon rece:pt of same, the first meeting of cred- itors will be called, note of which wiil be made herein. In the matter of Dorothy Hendershot, Bankrupt No. 3644. The final meeting of creditors has been called for Oct. 21. The trustee’s final report and account will be approved at such meeting. There will be a final dividend paid to creditors. In the matter of James J. Winney, Bankrupt No. 3627. The final meetin; of creditors has been called for Oct. 21. The trustee’s final report and account will be approved at such meeting. There will be no dividend. In the matter of David A. Pearce, in- dividually and trading as. Sanitary Plumbing and Engineering Co., DBank- rupt No. 3474. The final meeting of cred- itors has been called for Oct. 21. The trustee’s final report and account will be’ approved at such meeting. There will be no dividend. In the matter of Kalkaska Produce Co., Bankrupt No. 3554. The final meet- ing of creditors has been called for Oct. 21. The trustee’s final report and ac- count will be approved at such meeting. There will be a final dividend for cred- itors. In the matter of James Carris, Bank- rupt No. 3613. The final meeting of creditors has been called for Oct. 21. The trustee’s final report will be ap- proved at such meeting. There will be no dividend for creditors. In the matter of Dorr M. Scott. doing business as Chocolate Cabin. Bankrupt No. 3609. The final meeting of creditors has been called for Oct. 21. The trustee’s final report will be approved at such meeting. There will be no dividend for creditors. Oct. 7. We have to-day received the schedules in the matter of Evart Fibre Furniture Co., a corporation, Bankrupt No. 3820. The schedule shows assets of $18,420.16 with liabilities of $6,918.04. The first meeting will be called promptly, note of same will be made herein. In the matter of Ernest W. Kraus. Bankrupt No. 3825, the trustee has filed his first report and account, and an order for the payment of expenses of admin- istraion, taxes, preferred labor claims, and a first dividend of 10 per cent. to creditors has been made. Oct. 7. We have to-day received the reference and adjudication in the matter of William FE. Woolfan, Bankrupt No. 3904. The matter has been referred to Charles B. Blair as referee in bank- ruptey. This is an involuntary case. The schedules have been ordered filed, upon receipt of same, list of assets and list of creditors will be made herein. Oct. 3. We have to-day received the schedules, reference and adjudication in the matter of Orlean E. Barker, dong business as O. KE. Barker, formerly O. E. Barker Co., Bankrupt No. 3920. The matrer has been referred to Charles B. Blair as referee in bankrupcy. The bank- rupt is a resident of Beulah, and his oc- cupation is that of a hardware dealer. The schedule shows assets of $4,469.68 of which $350 is claimed as exempt, with liabil:ties of $7,722.45. The first meeting will be called, note of which will be made herein. The list of creditors of said bankrupt is as follows: Mrs. Lucy Barker, Beulah $195.00 Otto Hines, Beulah 2.0. 200000 State Savings Bank, Frankfort __ 2,000.: Arrow Brush Co.: Troy, N. We a1 86 Brown & Sehler Co., Grand Rapids 40.00 Boston Varn'sh Co., Boston __ 17.20 A. J. Brown & Sons, Grand Rap. 32.51 Bethlehem Steel Co., Bethlehem, PR ic a a 52.96 Burke Engineering Co., Holland __ 78.75 Sremmeyr-Bain Co., Petoskey —___,61.31 Boyer Chemical Co., Chicago __.. 14.85 Oscar Brockman Co., Louisville__ 8.11 Christy Sales Co., Fremont ______ ¢ Excelsior Stove Mfg. Co., Quincy, ee 91.64 Foster-Stevens Co., Grand Rapids 771.84 Ferguson Supply Co., Grand Ray. 202.21 Flint & Walling Mfg. Co., Kendell- We oo 300.00 Franklin Paint Co., Cleveland 2 | 85.88 Hopson Co., Grand Rapids —_-__-_ 100.00 Hoover & Allison Co., Senica, Ohio 56.22 Ideal Furnace Co., unknown 45.00 Kellogg Burlingame Co., Grand R. 36.76 Cc. W. Mills Paper Co., Grand R. 698.22 Nelson Pt. & Wall Paper, Manistee 19.21 National Grocery Co., Traverse City 18.95 Noblitt Sparks Indus., Indianapolis 2.75 Parker Plow Co., Richmond _____- 2 Rutland Fire Clay Co., Rutland __ Republic Paint & Var., Chicago —_ Standard Oil Co., Grand Rapids i: L. Sonneborn Sons, Inc., New York 32.00 T. C. Iron Works, Traverse City 156.77 U. S. Line Co., Westfield, Mass. __ 19.04 Usona Mie. Co., Tolede _____._ 42.44 Welt & Sons Paper Co., Detroit __ 14.00 Webber Ashworth Co., Cadillac __ 50.00 J. I. Harps Mfg. Co., unknown -___ 16.00 Richards Mfg. Co., Grand Rapids 350.00 Oct. 8. We have to-day received the schedules, reference and adjudication in the matter of Jesse C. Leonard, Bank- rupt No. 3924. The matter has been re- ferred to Charles B. Blair as referee i bankruptcy. The bankrupt is a resident of Kalamazoo. and his occupation is that of a plumber. The schedule shows assets of $3,395.77 of which $50 is claimed as exempt, with liabilities of $2,097. The court has written for funds and upon receipt of same, the first meeting orf ereditors will be called, note of which will be made herein. —-~> Recent Mercantile Changes in Ohio. Bryan—Don Scheer will open a gro- cery and meat market at 212 West High street. Cleveland—Abramson & Schwartz will open a grocery and delicatessen store at 7914 Carnegie avenue. Cleveland—Joe Belazs will move his grocery and market to 3308 Lorain avenue. Cleveland—Alexander sold his grocery stock and meat mar- ket at 9101 Saint Clair avenue to Harry Sebransky. Dayton—Grover Mitchell has opened a meat market at 1367 West Fifth street. Dayton—An up-to-date grocery and meat market has been opened by W. V. Preston at 405 Dixie avenue. Mechanicsburg—John Midgely has sold his meat market to the Red & White Chain Store Company. Montpelier—Freese & Michaels are the proprietors of the grocery and meat market which was_ formerly owned by Freese & Brannan, Mr. Michaels having purchased the inter- est of Mr. Brannan. Norwalk—The meat market of Conklin & Hart at 21 East Main street was damaged by fire. Oberlin—Robert Gerber is sole pro- prietor of the meat market which was formerly owned by Gerber & Haskins, Mr. Gerber having purchased the in- terest of his partner. Plymouth—Harold Ruckman pur- chased the meat market of Backrach Brothers. Toledo—Leo J. Chudzinski will erect a store building for his grocery and meat market at 3139 Erie street. Orrville—A. E. Bechtol and his son, Paul, have announced their intention of building a packing plant here. The construction of the building will start in a short time and will be rushed to completion so the firm may _ start operations by Jan. 1. This plant will employ at the start from fifteen to twenty-five men. Orrville—John Fouch, who for nine years has been connected with the Sanitary meat market in Orrville, and who for the past year has been em- ployed as meat cutter in Canton, has meat Elconin has decided to re-enter the meat business in this city by manufacturing high grade sausage. Fouch has leased the slaughter house of Philip Saurer, on the Southern road, and will fully equip the place with modern machinery. —2+<.___ New Designs in Woolens Much Used. The artists who design dresses and coats, even costume hats for misses and children, are finding inspiration in the new plaids, checks and stripes in woolens. The colors and the blendings and contrasts are fascinating and al- together new. A broken plaid of fine lines in browns and dull reds on tan; one in black with the plaid in lightly sketched pattern in white and one in a kasha-like tweed in light and dark green in small blocking, with a large black plaid running through the colors, are intriguing samples of these new materials. Smaller plaids are woven in even blocks in all the latest Autumn colors—rich browns, wines, the capu- cine shades, green and blue. A de- lightful checked tweed of feather- weight is woven in inch squares of beige, black and two shades of red, the colors alternating to form a large plaid, and the entire fabric is veined with threads of beige. A smaller check in beige and white is one of the new ombre weaves which is shown in a few plaids All colors are used in the striped plaids but the favorites as the imported ana American models appear are in browns, tans, light beige and the capu- cines. The material has a square mesh light as thistledown, and the stripes are either in a shadow weaving in stripes of different width or brilliant colors on a neutral ground, illustrated in one with stripes of bright orange and black woven at wide spaces on cafe au lait. All of these will make smart frocks, suits and separate skirts for the younger set and will answer for Sports dress in different styles for women, browns, in clear ——_2~-<.___ Small Gain in Window Glass. The expected marked stimulus in demand for glass, already overdue, has not yet developed and buying of this commodity was only slightly more active during the past week. With production now well be- low normal for this time of the year, however, the demand is sufficient to absorb output and is making some in- roads on factory warehouse stocks. The situation in the plate glass market continues quite satisfactory. Demand is well in excess of the seasonal aver- age and production is in keeping with trade requirements. window ——_»~-.___ Dogs’ Teeth as Coins. Perhaps the strangest system of currency yet discovered among primi tive peoples is that used by the Solo- mon Islanders late in the last century. Dogs’ teeth were the gold of the sys- tem, and only two teeth from any one dog were acceptable as legal tender. These were drilled through for string- ing, and the more wealthy natives sometimes owned long necklaces of them. Ten teeth paid for a good qual- ity wife, while a moderately fine young man could be bought at a slightly cheaper rate. nese LAS RDI ir 5 SUR Rae iat inine AUT DBI Cicer nom hn ano October 16, 1929 Some Slogans Which Make Towns Great. (Continued from page 20) thy shop will keep thee.” - = ___ Normal Money Stress Eased. Normally the seasonal peak in the autumn demands on the money mar- ket comes at this time but two pres- sures for ease are operating this week to relieve the tension. Liquidation in the stock market is the first force now operating to*offset the usual stress felt in money at this period of any month and more par- ticularly at this time in October. The full tightening effect of the month- end settlements does not fall precisely on the last day of the old or the first day of the new month. It comes later. Usually the maximum pinch is. wit- around the tenth. That the approach of this date would have brought substantially more stringent rates in the money market if there had been no adjustment in stock prices was reasonably indicated. The mar- ket’s widespread decline has laid the basis for more comfortable money rates. Likewise if recent Federal Reserve reports may be accepted as a sign of what is going on we may _ perhaps rightfully say that a second influence acting to relieve the stress is the re- duction in discounts. With money available here in greater supply than in other world markets and at more reasonable rates an increasing volume of foreign trade financing has been handled on this side of the water. Con- sequently the emission of bankers’ ac- ceptances has been heayy. This in- creased flow of bills has swelled the intake at the Reserve, with the result that the Reserve in turn has put more funds out into the market. Ap- parently the member banks are using the funds in good part to cut down their indebtedness at the regional in- nessed stitutions. continues of course it will operate to So long as that movement relieve the money tension. What the more distant future trend in money rates will be depends more on the stock market than any other single factor in the opinion of credit authorities. laxation in rates is not made the ex- If the present slight re- cuse for a fresh speculative venture it is possible that a gradual adjustment can take place from present levels. If on the other hand the stock market with each new sign of lower rates ex- pands its own demands, hopes of this In this con- nection it is interesting to note that sort may not materialize. 3ritish bank rate has virtually checked the flow of yel- low metal to the United States al- though to date it has not reversed the Paul Willard Garrett. [| Copyrighted, 1929.] the increase in the movement, eee Combs Creep'ng Back Into Use. Jeweled hair ornaments, which went into oblivion with long hair, are mak- ing a hesitating reappearance with the growing Eventually, perhaps, heads will be as boldly flashing as they once were, bob. first ornamentation are most sedate, barely but these esSays at more than a line of brilliants to mark the curve of the comb. The ways in which they are worn are really more surprising than the combs themselves. For instance, there is a pair of rhinestone-studded cres- cents some two and a half inches in length, with stubby teeth half an inch long set along the middle only, so that the combs may hold the hair back from the face at each side and sweep down in front of the ear to serve in place of Or, if this seems too extreme a style, the combs, still serv- bright earrings. ing their purpose of keeping the hair smoothly back at the sides, may lend their crescent line loveliness to form a just leaving them fashionably exposed. The Chanel barrette, jeweled back of the ears, which comes set with tortoise for the day and bril- liants for evening, is nicely conserva- tive in its use, being merely a long half-moon of sufficient length to en- circle the back of the head, holding any rebellious curls closely about the base of the neck. Little tuck combs come in pairs and have absurdly short teeth which cling to the stubbiest of short hair. 1*} A new coiffure, most effective in its originality and in its graceful outlining of the contour of the head, calls for carefully marcelled hair, which is drawn about the head to the left side. there to be held by a long slender, vertical comb so that the ends may burst into a riot of tumultuous curls like a rosette, over the left ear. Oe Knocking may open a door, but it won't close a contract. Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich Phone Federal 1944. OE 31 Gain in Woven Rayon Fabrics. One of the things likely to mark the Spring season is a notable increase in the use of rayon for woven goods by the silk mills. It would not prove surprising if the latter eventually out- mills, which heretofore have been the largest users strip the cotton goods of rayon for woven goods. During re- cent months, it was pointed out, rayon mixture and all rayon woven goods have met with strong favor. From this has developed the view that the silk mills are the logical producers of a number of types of woven rayon goods which have been produced by the cot- ton goods mills, Business Wants Department Advertisements inserted under this heac for five cents a word the first insertion and four cents a word fer each subse- quent continuous insertion. [f set in capital letters, double price. No charge tess than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. CAPITAL An experienced, dependable broker will aid in finane.ng projects of merit. Amster Leonard, East Orange, New Jersey. 162 furnished eight- house. For Sale—Completely family kitchenette apartment Private baths, vacuum steam heat. Four garages.