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FOR JOY

For each and every joyful thing,
For twilight swallows on the wing,
For all that nest and all that sing—

For fountains cool that laugh and leap,
For rivers running to the deep,
For happy, care-forgetting sleep—

For stars that pierce the somber dark,
For morn, awaking with the lark,
For life new-stirring ‘neath the bark—

For sunshine and the blessed rain,
For budding grove and blossomy lane,
For the sweet silence of the plain—

For bounty springing from the sod,
For every step by beauty trod—
For each dear gift of joy, thank God!

Florence Farle Coates.

 

 

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RAPIDS, WEDNESDAY, NOVEMBER 13, 1929

 

 

 

 

 

 

 

 

THE MILL MUTUALS
Lemsmg AGENCY Michigan

i Representing the
MICHIGAN MILLERS MUTUAL

FIRE INSURANCE COMPANY
(MICHIGANS LARGEST MUTUAL)

AND ASSOCIATED COMPANIES

 

Combined Assets of Group
$45,267,808.24

20% to 40% Savings Made Since Organization

FIRE INSURANCE—ALL BRANCHES
Tornado— Automobile— Plate Glass

 

 

 

 

 

 

 

 
      
  

=~ At ,
1] Ever erent

HE KMAN Ss
Cookie-Cakes
| and Crackers

   
     
 
 

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Fast Selling

Lines

mean rapid turnover of stock — less
money invested and more profit for

you. It is to your advantage to push
Baking

Same Price

for over 3§ years

25 ounces for 25c

The price is on the package and in all
K C Baking Powder advertising.

Your profits are always protected.

The turnover is fast.

Millions of Pounds Used by Our
Government

 

 

 

 

 

 

 

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Forty-seventh Year

GRAND RAPIDS, WEDNES

29 Number 2408

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids,

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

DEVOTED TO the best interests of business men,

 

 

 

SUBSCRIPTION RATES areas follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
tach. Extra copies of current issues, 10 cents; issues a
nonth or more old, 15 cents; issues a year or more
aid, 25 cents; issues five years or more old 50 ceits.

 

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

JAMES M. GOLDING
Detroit Representative
409 Jefferson, E.

Competency as a Character
Builder.

The greatest result which cores
from the creation and conserva:
tion of estates is the beneficial
result which comes to the indi-
vidual—the citizen.

The acquisition and retention
of an estate makes him independ-
ent financially. Financial inde-
pendence gives him a certain free-
dom which he cannot otherwise
possess. The value to him of
this independence is something
which cannot be measured wholly
in terms of dollars and cents.

Financial dependence, on the
other hand, even if it but take the
form of indebtedness, often cur-
tails the freedom of action of the
individual in a variety of ways.
Financial independence makes
him a better man and a better
citizen, sometimes freeing him
from a species of what might be
termed bondage.

One of the things which make
our country so great is that we
have so many patriotic citizens
who are financially independent
and have the leisure, resultant to
some extent at least from such
financial independence, to engage
in work of public service, often
transcendent in its importance.
While this has been true from the
beginning, it is even more true
to-day; and as we grow older and
richer and stronger as a Nation
this tendency seems to grow. It
is a most commendable tendency,
and should be approved, encour-
aged and even appauded by all.

The creation and conservation
of estates should not be promoted
for sordid purposes, or even for
purely mercenary purposes. The
acquisition and_ retention of
wealth should be promoted pri-
marily for the legitimate power
which it gives to its possessor, to
be of value and of service to him-
self, to his dependents, to society,

 

and even to civilization—locally,
Nationally, and even internation-
ally.

It is, I believe, generally ac-

cepted in practice as well as in

theory by most, if not all, of our
most enlightened thinkers, that a
heavy duty rests upon the pos-
sessors of wealth and financial in-
dependence to promote the public
welfare and the public interest
and thereby make and leave the
world a better world as the result
of their having lived and labored
in it; and I think that we can all
agree that this duty has been dis-
charged, and is being discharged,
to a generous extent.

While the combination of in-
telligence, integrity, financial in-
dependence and leisure is usually
conducive to great good, a com-
bination of leisure and financial
independence or great wealth
without intelligence or integrity,
or either of them, may be con-
ducive to great harm.

Under our Constitution, our
statutes, and our judicial prece-
dents, as established by our
courts, Federal and State, side by
side with our liberties and our
freedom, we find our rights of
private property guaranteed, pre-
served and fully protected. The
right of private property is one of
the great outstanding features of
our system of law.

Under our law everyone has the
right to acquire property, to
create, conserve, and transmit it,
at the time of his death, to his
heirs, dependents, or others. This
is a great right. I doubt that it is
fully appreciated by all of our
people.. Stephen McMahon.

Beef Cutting Demonstration.

On Dec. 10, 11 and 12 a fat
stock show will be held in Grand
Rapids under the auspices of the
West Michigan Fat Stock Asso-
ciation, composed of retail meat
dealers, wholesale meat dealers
and stock feeders. The location
for holding the show has not as
yet been determined, but will be
decided upon within a few days.

I am pleased to report that the
National Live Stock and Meat
Board,. with headquarters at Chi-
cago,-has agreed to furnish a beef
cutting demonstrator for Grand
Rapids retailers on Dec. 11. It
will be held at the live stock
show.

The National Live Stock and
Meat Board has also agreed to
furnish a beef cutting demonstra-
tion at the next Retail Grocers
and Meat Dealers convention, to
be held in Saginaw, April 21, 22
and 23.

 

This will be the first time a
meat cutting demonstration has
ever been featured in connection
with our State convention and
will afford the retail meat dealers
of Michigan an opportunity to at-
tend the convention and receive
instructive information which will
assist them in cutting meat profit-
ably and to make their customers
better satisfied.

Herman Hanson, Sec’y.
—__-_».2-->

Weed Out Shelf-Warmers Ruthlessly.

The three basic rules for every re-
tailer are “Know what is in
store,” “Know what is selling,”
“Don’t. keep anything that does not
sell.”

 

your
and

This code was laid before a joint
meeting of Baltimore
wholesalers recently by a representa-

retailers and
tive of the Domestic Commerce Divi-
sion, Department of Commerce. It was
declared that every
studied in connection with the depart-
ment’s food
Louisville was found to require close
adherence to these three rules. The
speaker said that there is no way of

@rocery store

distribution survey in

knowing what is in a store except by
inventory, frequent, detailed, and ac-
curate. To know what is selling, stock
control records are necessary and to
eliminate non-sellers requires courage
in ruthlessly weeding out shelf-warm-
ers, it was declared.

His reference to retail grocers neces-
sarily was more detailed than that to
retailers generally since the Louisville
survey pertained to them and is the
only undertaking of the kind which has
The

ever, were held to be applicable to the

been completed. remarks, how-

retail field generally. It was. stated
that a critical attitude on the part of
retail grocers does not prevent giving
4 trial. but

keeping indefinitely items which, when

new items does prevent
given a chance, fail to produce profit-
able sales in a reasonable time.
policies and store

Besides service

arrangement, profitable pricing was

mentioned as a significant factor in

better retailing. Loss leaders, it was
said, are beginning to be recognized
as an expensive form of advertising
and even many chain stores were de-
clared to be coming to the point where
they insist that every commodity they
handle shall bear its own proportion of
the cost of distribution.
told of the importance of emphasizing
the bargains independent stores sup-
ply so as to meet the price emphasis

The speaker

competition coming from chain stores.
ee eee
Banishing Disease.

So successful has been the war upon
typhoid fever, malaria, smallpox and

‘epidemic dysentery that teachers of

medicine are actually at a loss to find
cases for demonstration to medical
students. What has made this advance

posible, as Dr. Harlow Brooks of New
York City observes, is not merely or
mainly measures of eradication but
measures of prevention, and those on
a large scale. Just as we benefit by
mass production in industry so we are
benefiting by mass prevention in the
field of health.

What has

reference to typhoid fever and other

been accomplished with

enemies of that kind can be accom-
plished with reference to still others.
Dr. Brooks draws an attractive picture
of the

mally

body functioning nor-

human

without the excess wear and
tear caused by preventable diseases, to
say nothing of the attendant suffering
This stage can be

warns the

and economic loss.

reached, he public, only
thriugh a rigid observance of preven-
The most important
factor in achieving this goal, he adds,
health

which is being urged in the present

tive measures.

is the regular examination

campaign of the five county medical
societies of New York City.

Not only is an ounce of prevention
better than a pound of cure, but it is
much easily attainahie than at

more
any previous time.

————__e +. _-
Twenty-four Old Editors To Touch
Elbows.

Twenty-four of the old editors of
Michigan will hold their annual re-
union at the home of E. A. Stowe, in
this city, Thursday afternoon and

evening. Acceptances have been re-
ceived up to date from the following:
Hon. Wm. Alden Smith, City
Charles M. Greenway, City
Harvey O.
Col. W. N.

George B.

Carr, City
Foster, Fort Wayne, Ind.
Catlin, Detroit.

Frank Sparks, City

He. Be. Stik, City

Barry L.. City
Harry M. Royal, Shelby
John W. Fitzgerald, St.

Coleman C.

Creswell,

Johns
Vaughan, St. Johns
S. Clark Rowlson, City

George W. Locke, Kalamazaa
A. S. White, City

Thomas W.
Robert Tonia

John Fitzgibbon, Detroit
Hon. C. W. Garfield, City
Charles A. Holland
Cornelius Hoffius, City

Fletcher, City
Beard,

French,
Butler, Chicago

Peck, Medinah, Ill.
St.t Johns

surridge
Fred N.
Otis Fuller,
——__+..___
Five New Readers of the Tradesman.
The following new subscribers have
been received during the past week:
Lillian M. McAfee, Merrill.
W. H. Sturmer, Fremont.
Thomas Buter, Holland.
De Pree & Holland.

Teusink,

I’. W. O.Brien, Grand Rapids.
2. _____
Ignorance is more endurable than

conceit.

 

 

2

IN THE REALM OF RACALITY.

Questionab'e Schemes Which Are
Under Suspicion.

The architect of this department is
not prepared to stamp the Harjac, Inc.,
of Terre Haute, Ind., as a fraud, but
it is certainly not dealing fairly and
squarely by its patrons. It accepts
money for goods, fails to ship them
as agreed and then fails to reply to
letters of enquiry.

The Michigan Retail Hardware As-
sociation sends out the following warn-
ing regarding a skin game which has
been practiced in several localities in
Michigan during the past month:

A smocth salesman approaches the
deaier with a line of roof paints. The
dealer advises him that he has a large
stock on hand and is not interested.
The salesman tells him that he may
get a call for some of this paint and
leaves some order blanks. In a few
days the dealer receives an order from
a party in a nearby town for three
barrels. He places the order and when
the paint arrives, he is unable to locate
the customer. It appears that this
salesman has an accomplice who works
with him and places the orders as
above stated. Look out for these
chaps.

Merrill, Nov. 10 — Through John
Schaefer's advice I am enclosing check
for $3 for a yearly subscription to the
Michigan Tradesman. I went to Mr.
Schaefer for advice, as I have not been
in business long and he urged me to
take the Tradesman. He also said you
might give me help in how to handle
a jewelrv order I gave an agent. The
firm is Miles F. Bixler Co., Cleveland,
Ohio. I signed an order for costume
jewelry for $176, payable so much
every two months, all ~x0ds exchange-
able. They were to give me an ad-
vertisement, eighty-two letters with
coupons worth 50 cents each, which
they would redeem. After signing the
order I was called away and on my
return he had gone without leaving me
a copy of the order. After considering
: the deal I decided I did not want it.
but had no wav of cancelline it, not
knowing the address of the seller. The
agent told me of a store in Alma who
had handled the goods, so I went there
to see if I could get the address and
they had never handled the goods. In
a few days a copy of the order arrived
from the company and I immediately
cancelled it. Later the order arrived.
I immediately sent it back, telling them
I could not use the goods. They sent
them back and I refused to accept
the package. They then wrote, stating
they would have to sue me unless I
took the goods. The next letter was
from an attorney collection agency.
Then they wrote offering to let me
have one-half the goods. They claim
to have lived un to their agreement,
but I feel. after the agent’s statements,
that I do not want the goods. If you
could give me any advice in what I
could do in this deal I would greatly
appreciate it.

Lillian McAfee.

All you need to do is to stand pat
and refuse to accept the shipment. As
the order was obtained under false
pretenses it has no standing in law and
would be so declared by any court of
record.. If the concern insists on re-
sorting to legal measures to effect
settlement, meet the issue squarely and
achieve a victory which will be a credit

to yourself and a warning to every

MICHIGAN

other merchant in Michigan to avoid
having any dealings with a _ house
which resorts to shyster tactics to ob-
tain orders by fraud and then force the
junk on merchants who cannot dispose
cf it without losing every customer
who buys the stuff.

Eaton Rapids, Nov. 11—Members of
the Michigan State Police have been
called in to assist Deputy Sheriff H.
P. Egan in locating a young man
about 23 years of age, who passed
several worthless checks in Eaton
Rapids, on Friday.

To date, four checks have been lo-
cated, each drawn to a Charles Laisian,
and signed by David Wallace. All of
the checks were drawn on the First
National Bank.

The smallest check was for $12 and
taken in at the Van All store; next
one for $15, at the L. C. Marshall dry
goods store; $18 at John T. Alt’s cloth-
ing store; and $25 at the Mary Alice
hat shop. In each place the young
man made purchases and gave a check
in payment, taking the difference in
cash,

———_>++ > _____
Escapes of a Pioneer Boy.

Grandville, Nov. 12—Having writ-
ten up the doctors, preachers and lum-
berjacks of pioneer days, it might not
be inappropriate to say a few words
for the pioneer youngsters of kid age
up who flourished in the woods at an
early day. The child being father to
the man one may glean from the child
life of that time the reason for such
stalwart men as came to the front
later on.

Down in Maine a man walked a hun-
dred miles to meet and try titles with
a man known as the Bully of the
Penobscot. The trial resulted in the
defeat of the boasted bully much to the
chagrin of some and the gratification
of many others. No man is so superior,
either physically or intellectually, as to
not find his match in this great coun-
try of ours.

Little Jay was an arrant piece of
mischief and precocity at two years
of age. The second son of an early
lumberman he strutted his little hour
as a tyrant and a surveyor of the
world as secure in his position as
were the squirrels he admired.

While the sawmill rumbled and
thundered through twelve hours of
daily work little Jay went about his
playing, often standing on the high
hill overlooking milldam and pond, his
small mind wondering what made the
wheels go round.

He saw the logs from the pond
drawn up the slip into the mill by a
big chain. the bullwheel acting as mo-
tive power. And then curiosity got the
better of said small boy. He had an
inquisitive: mind and wished to investi-
gate for himself—as puny man_ so
often does when he sees the wonders
of creation and would delight to climb
up and sit on a star.

Curiosity killed the cat and it was
that which came nigh terminating the
existence of our pioneer boy who
toddled down the hill, crossed the dam
until arriving m front of the big open
doors where men were at work doing
their stunts at manufacturing logs into
merchantable lumber.

The roar of the machinery rather
awed Jay. He turned his attention
to the big pond half a mile long above
the mill. Here were pine logs held in
place by a long boom. Jay walked
down upon the end of the boom. His
small feet slipped along until many
rods separated the lad from the shore,
and then—

Little pioneer Jay uttered a scream.
He dared not turn around for fear of
slipping into the water. He was now
at least ten rods from land surrounded
by water, only a single log boom un-

TRADESMAN

der his feet. His onlv recourse was to
cry, which he did lustily. None of the
millmen heard because of the noisy
machinery.

However. Fate had not yet decided
against the millowner’s son. One Joe
Tevier, head sawyer, happened to
glance through the open mill door and
took in the situation at a glance. The
millowner’s child was a favorite of his
and he at once went to the rescue.

It did not take him long to slip out
of the mill and pace along that slip-
pery boom to the side of the cry.ng
child who uttered a glad cry when he
felt the arms of the sawyer close about
his slender body. Once on _ land
Tevier told the child to hasten home
which the lad did, watched closely,
however, by the sawyer.

That was the first great escapade of
Jay in which he came very near losing
his life. The father and mother were
of course very much alarmed when
told what had happened, and their little
son was more carefully watched fol-
lowing that episode of boom-walking.

One day a few months later Jay
came rushing to his mother in the
kitchen with tears streaming down his
cheeks. apparently very much agitated.
“And now. what, pet?” from _ the
mother.

With sobs Jay announced that God
was dead. A_ neighboring boy told
him that his father saw God flying
over and he up with his gun and shot
Him. Little Jay was heartbroken un-
til reassured by the mother and the
true nature of the Divine One explain-
ed to him.

One day, a year and more later, Jay
was on the ice of the pond where boys
and girls were at play, skating and
sliding. The water in the pond was
falling and the ice began to crack. Sev-
eral rude sons of ruder fathers began
to swear at the ice and Jay uttered his
first oath in imitation.

A few minutes later a hand fell on
his shoulder and the voice of his
father fell on his ear in chiding. The
millowner led his son home telling
him of the sin of profanity. From that
hour Jay became model of propriety
in that respect, and often chided the
evil boys for their disregard of pro-
priet.es.

When about eight years old Jay met
with another adventure which came
near terminating his earthly existence.
He and an older brother were engaged
in carrying short pieces of timber
which had been left by some workmen
to the edge of the wasteway, tossing
the timbers into the creek some twelve
feet below. It was fun to see the
splash and the floating down the
stream of the timbers.

And then Jay, who wore a scarf
known as a comforter, tossed a timber
which caught in the wool of the com-
forter jerking him from his feet. He
fell head downward and was only
saved by the quick grasp. of his
brother’s hand in the slack of his
trousers leg. A scream brought a man
to the rescue and so Jay was saved for
future usefulness.

Fishing, hunting, boating, riding log
rafts and the like gave Jay many an-
other narrow squeak for his life which
perhaps another article mav narrate.

Old Timer.
——_~+~-.___
Items From the Cloverland of Michi-

gan.

Sault Ste. Morie, Nov. 12—We had
our second snow storm last Friday,
just in time to scare the many fans
who left for Ann Arbor to attend the
game on Saturday. They all pulled
out on time and were more than de-
lighted when the sun came out and the
snow stopped falling. It was only a
few hours before it was all dry again.
There is always something to be
thankful for after all.

 

November 13, 1929

The Les Cheneaux Commercial As-
sociation was organized at Hessel last
week, electing the following officers:
President, John W. Beach; Vice-Presi-
dent, W. McFadden; Secretary, Guy
H. Hamel; Treasurer, John Strand-
holm: members of the executive board,
H. P. Hossack and Joseph Fenlon.
They are all live wires and will make
for a busy season next year at this
popular resort region.

The new grocery store being built
by Charles Massey, at St. Ignace, in
the third ward, is nearing completion.
The building will be 26x32 feet, thor-
oughly modern in equipment. Mr.
Massey will carry a line of fancy and
staple groceries, also fruit in season.
He will also put in a gas Station in the
near future in connection with the new
business.

A hypocrite is a man who says he
likes to look after a furnace.

Keweenaw county’s first golf course
will be in play next year. The loca-
tion will be Eagle Harbor and the
Lake Breeze Hotel.

An industrial development of more
than usual interest to the Upper
Peninsula is that of the new dam and
power house on Ontonagon river at
Victoria. ‘Construction work has been
started and will be pushed as rapidly
as possible. The contract is held by
the Price Brothers Co., general con-
tractor of Dayton, Ohio, and Lansing.
A transmission line will be constructed
to Ontonagon to supply electric light
and power to the Ontonagon Fiber
Co. and to Ontonagon village. Lines
will also be extended into other vari-
ous copper country districts. The
Northern Acquisition Co., Frank H.
Speese, general manager, owner of the
project, has purchased the old First
National Bank building in Ontonagon
to be used as headquarters offices for
the district. The development is bound
to mean a great deal to the village,
Ontonagon county and the entire cop-
per country.

There are people in the Upper Pen-
insula who live in such dilapidated
shacks that every time it rains they
have to go out and get into the sedan.

Harold and Raymond Labyak, On-
tonagon, have purchased twenty acres
of land from Mrs. Henry D. Nehmer,
and are starting a fox farm with
eighteen pair of silver foxes housed in
steel pens.

The local deer hunters are oiling up
their rifles, securing their licenses and
preparing their hunting camps for the
annual deer hunt. The deer have
been reported as fairly plentiful this
season, and with prospect of snow be-
ing on the ground the local hunters
look for a successful season. The usual
precautions are being posted, so it will
not be necessary to be mistaken for a
deer. The vast army of hunters have
started coming from below the Straits,
but, as usual, there will be room for
all,

The new Sault Ste. Marie Hotel
closed for the winter Nov. 11 after a
successful season, helped: with the
many conventions and heavy tourist
trade. The hotel will re-open again
for the season April 1. C. G. Mec-
Intyre, the proprietor, is leaving to
spend the winter in Ohio.

The Blaney Hotel, at Blaney, will
keep open all winter. A new toboggan
slide is being built on a hill back of
Bear Creek Lodge and this, coupled
with skiing, snowshoeing, sleighriding,
skijoring and winter golf, will make
up a program which is complete in
every wav. The Blaney park deer
herd will be well fed again this winte~
in the game refuge, which will add to
the attractions and tend to make
things lively during the winter.

William G. Tapert.

—-_+.2.2—_____
Backbiters seldom get to the front.

 

 

 

 

 

 

 

 

 

 

nar ne neTann TanPOOONOT a yA CSRTENE HER IED

 

November 13, 1929

MICHIGAN

TRADESMAN

3

 

To Reduce Blindness.

What was once the greatest single
cause of blindness has practically dis-
appeared in certain parts of the world.
This is smallpox. Another cause—oph-
thalmia neonatorum, commonly known
as “babies’ sore eyes’—has been so
this country
during the past twenty years that the
number of cases has been reduced by
two-thirds. Prevention of blindness
from this cause is easy. requiring
merely the application of a prophylac-
tic solution to the eyes of new-born
Other causes are not so sim-
ple to control. Trachoma, for instance,
one of the chief causes of blindness,
is the product of crowded and unsan-
itary living conditions and can be ma-
terially reduced only by an improve-
ment in these conditions.

New hazards to sight have come
with the multiplication of machines.
In this country a sixth of the blind
have lost their sight through industrial
accidents. How great is the resulting
economic loss, to say nothing of the
personal tragedy, may be judged from
the statement that in one State, Penn-
sylvania, during a period of eight years
compensation
act, payments for loss of sight consti-
tuted more than 40 per cent. of the
whole amount awarded for permanent
injuries. Of a total award of $15,000,-
G00, more than $6,000,000 was awarded
for loss of sight, a larger sum than

successfully fought in

babies.

under the workmen’s

the awards for loss of legs, arms, feet
and miscellaneous injuries combined.

As a result of a two-year study by
the League of Red Cross Societies, an
international organization, it is recom-
mended that greater efforts be made
t» cut down the industrial hazards to
sight and that more attention-be given
to special educational facilities and
vocational guidance for children with
defective vision. Measures to these
ends will be of public as well as of
private benefit.

—_>-___

Frozen Fruit Business Expanding.

More than 100,000 barrels of straw-
berries were packed by the “cold-pack”
or ‘“frozen-pack” method in 1928, ac-
cording to George M. Darrow, senior
pomologist of the United States De-
partment of Agriculture. This amount
is the equivalent of 4,000 to 5,000 car-
loads of fresh berries in crates. Han-
dling strawberries in this way is the
outstanding development of the indus-
try in recent years. The fresh berries
are packed in 50 gallon barrels, usually
with one part sugar to two or three
parts berries, and placed in storage at
a temperature below freezing. Pack-
ed in this way they are like fresh ber-
ries when ready for use. Preservers
have found that a better preserve can
be made from cold-packed berries than
from berries fresh from the field. Also
because preserved berries deteriorate
after a time, cold packing and storage
offer a remedy for this difficulty by
making it possible to put up preserves
as they are needed. Furthermore, the
preservers can utilize their preserving
plant the year through instead of for a
brief period of a few weeks at the
strawberry season. A still newer de-
velopment is the cold packing and
storing of both strawberries and rap-

berries in small containers for home
use. Several million packages were
handled by the cold-pack method this
year.
—___o~+
Production Will Benefit.

A réaction was bound to occur. The
main point which I wish to emphasize
is the fundamental soundness of that
great mass of economic activities on
which the well being of the vast ma-
jority of us all depends. All of us are
justified, in my opinion, in a profound
confidence in the general economic
future of the country.

The general public of to-day under-
stands better than ever before the long
term trends of our economic life and
the fundamental forces at work in it.
If our business men maintain that
confidence which the long experience
in the past justifies, we shall see no
diminution in the demand for capital
goods as the result of the break in
stock prices. On the contrary, the
diversion of capital from stock mar-
ket speculation to direct productive
enterprise might readily increase the
demand for commodities of this sort.

After all the volume of our purchas-
ing power measures the heights of our
living standards. Basically, our nor-
mal purchasing power has not been
appreciably impaired. Regardless of
the regrettable speculative uncertainty,
the industrial and commercial struc-
ture of the Nation is sound.

Julius Klein.

—_—__» 2.
Wholesale Grocers Receive Too Many
Returned Goods.

Percentages of returned goods to
volume of sales among wholesale gro-
cers range from less than 1 per cent.
to 5 per cent., the Bureau of Foreign
and Domestic Commerce, Department
of Commerce, announce. The an-
nouncement follows in full text:

The preliminary report on question-
naires returned to the National Whole-
sale Grocers’ Association, in connec-
tion with its recent survey of the re-
turned goods problem as a source of
avoidable waste in the industry, indi-
cates that the percentage of returned
goods to volume of sales ranges from
less than 1 per cent. to 5 per cent.
Most replies stated the percentages to
be approximately 1 per cent.

One member is said to have report-
ed 159 returns in April, totaling $609.43,
of which 41 per cent. were attributed
to salesmen’s errors; 16 per cent. to
mistakes in filling and delivering or-
ders; 19 per cent. to errors of retailers
in ordering; 9 per cent. to errors in
specialty orders turned in; and 15 per
cent. to credits for spoiled merchan-
dise.

———_>-

Says Paper Bags Ward Off Fly.

Chung K. Ai, wealthy pineapple
planter and capitalist of Honolulu, ar-
rived on the Coast last week with his
wife on a tour of the United States.
Mr. Chung brought with him a pos-
sible solution of the Mediterranean
fruit fly problem. He says the four
leading fruits of the islands are not at-
tacked by the fly. These are pine-
apples, bananas, avocados and papayas.

The orange crop is now handled
successfully through the use of paper
bags. The .patient Chinese growers

wait until just before the fly lays its
eggs and then tie large paper bags over
the limbs bearing fruit. The fruit ma-
tures larger and there is no danger of
loss either from the fly or any other
pest. The process takes time and, of
course, adds some cost, but the re-
sults warrant the practice.

The Chinese have made a success of
the paper mulch. The young pineapple
plants are covered with paper. The
sharp spears of the fruit come through,
but the paper prevents the growth of
weeds.

22a.
The Panic a Disgrace.

The panic last month was the great-
est disgrace in American financial his-
tory. Most stocks were sold as far
below their real values as some were

sold above their values at the height
of the boom.

The recommendation of Albert Con-
way, State Superintendent of Insur-
ance of New York, to the leading in-
surance companies to invest substan-
tial amounts in leading common
stocks was comparable to President
Wilson’s plea in 1914 to buy bale cot-
ton at 7c a pound to relieve the South.

The philanthropy and patriotism of
those buying then paid and will pay
now tremendous cash profits if pur-
chasers will buy a diversified list of
highest grade
them. Tremendous losses, widespread,

stocks and pay for

will be a blight on general business in
many lines particularly with so much
merchandise already sold on_ instal-

ment. R. W. McNeel.

 

 

 

 

Tene an Insurance
Trust Agreement with this
Company, you can provide
for the distribution of your
Insurance money so that the
protection you now plan will
certainly be provided.

The MICHIGAN TRUST Co.

GRAND RAPIDS

 

 

 

 

 

 

 

 

 

 

 

 

New York
San Francisco

Boston

 

Investment Securities

E. H. Rollins & Sons

Founded 1876
Phone 4745
4th Floor Grand Rapids Savings Bldg.

GRAND RAPIDS

Philadelphia
Los Angeles

Chicago Denver

London

 

 

 

 

€ of candy, cigars and
tobacco of Colizzi Bros. and will con-
ness under his own name.

Iron River—The Molingberg Bak-
ing Co., 343 Maple street. has been in-
uthorized capital

©

corporated with an

stock of $60,000, of which amount
$48,200 has been subscribed and paid
in.

Orleans—Receiver Frank Donovan

has announced to creditors
of the Pitt bank that a dividend will
be distributed as soon as the circuit

elding,

Oo
n Mey

das
ow

MOVEMENTS OF MERCHANTS.

 

MICHIGAN TRADESMAN

 
 
 
  
   
     
  
 
 
 
 
  
 

$100,000. o

 
  
    
  
  

epartment Store,

the Dancer-

. :
ecinn oace nd «
nsing passed to

2

ores, Inc.,

 

 

business man was arrested here by the

local sheriff's office in July on a war-
rant held by Sheriff Waldo of Mont:
calm county. Theft of pianos was
charged, according to local authorities.

Palo—Henry D. Pew, pioneer bank-
er and merchant, died Monday after
an illness of three days. He was the
son of John and Jane Pew, among
the earliest of the pioneers of the ter-
ritory. He was born in Palo 76 years
ago and Palo was his continuous place
of abode. He was identified with the
blue lodge, Knights Templar, Shrine
and consistory of the Masonic frater-
nity. He is survived by the widow and
one daughter, Mrs. Thomas I. Mar-
tin of Ronald township. Funeral ser-
vice will be held Wednesday after-
noon.

Pontiac—Lester Moss, 49 years old,
2981 Taylor avenue, Detroit, former
Royal

Oak merchant, was released ©

000 bail Nov. 9 following his
1 a charge of having defrauded
Moss was on

 

insurance company.

 
  

trial here in circuit court last week for
in connection with the burning

ras
w
©
vot
©
®
Co
w
~
©
*
o
Dp
wn
rs
~
coe
®
‘<4
4
oe
oO

jury was dismissed Saturday afternoon
when. after deliberating thirteen hours,
3 yle to agree. Moss was im-
re-arrested and arraigned in
His examination on

Manufacturing Matters.
Almont—The Almont Manufactur-
ing Co. has increased its capital stock
from $50,000 to $500,000.

Detroit—The Huber Tool Works,
2117 Elmwood street. has increased its
capital stock from $5,000 to $10,000.

Detroit The Colonial Lamp &
Shade Co., 8823 12th street, has been
i th an authorized cap-
of $5,000, of which amount

been subscribed and paid

     

 

  

egon— The Clarke Sanding
Co., a $750,000 industry of

will remove’ to Muskegon,

 

    

workers at the start.
erection of a $75,000
75.009 building on McCracken avenue
1as been let to the Strom Construction
Co. More than $300,000 in cash has
been raised by the company through
the sale of $180,009 worth of unissued

o~

"A

 

stock to a number of Muskegon manu-

 

facturers and business men and the

 

arrangement of a debenture Joan of
These

    

$123,000 with a Chicago bank.

two means of increasing the working

 

 

capital to provide for immediate ex-

 

pansion were specified in the contract
with Industrial Foundation whereby

a loan cf $85,200 has been made to

y on land and buildings. The land
includes eleven acres on McCracken
avenue in the new industrial area on
Grand Trunk siding valued at
t $10,000 and purchased from the
Utilities Engineering Co.

 

 

—_——__. 2.

Hard Work Is Foundation of Success.
No one will question that hard

work must form the basis of success-

f Other qualities

are necessary for complete success but

Saal «1 oruebas ss
tul sales achievement.

ability for hard work is probably

 

the most fundamental of all of them.
An interesting angle on this question
of work is brought to light by Donald
A. Laird, director of the Psychological
Laboratory at Colgate University in
his article “This bunkem about hard
work.” Mr. Laird says that hard
work is usually an effect, not a cause.
It is Mr. Laird’s philosophy that the
man of real ability who is doing the
work to which he is suited will apply
himself so intensively that there is no
occasion to prod him or to raise a ques-
tion about hard work. Some men go
through the motions of work without
actually accomplishing anything. As
is pointed out by Mr. Laird, “The
idling pulley on the counterskaft goes
around just as fast as its twin keved
into the drive shaft-of the machine,
but ft produces nothing except friction
and wear. The idling pulley can be
speeded and only friction and wear will
be increased. There are many per-
sons who are not keyed to the drive
shaft of their present job.”’ Salesmen

 

November 13, 1929

will do well to ponder these thoughts.
Hard work is the foundation of suc-
cess, but simply gritt.ng our teeth and
clenching our fists and saying that we
are going to work hard and going
through the motions of working hard
is not going to bring success. We
must develop a love for our work and
an ability to do our work so well and
so efficiently that we no longer think
of it as hard work when we are putting
the last ounce of our energy into our
daily program, then our so-called task
will in fact become pleasure and we
can talk with impunity
“This bunkem about hard work.” Then
we will have achieved real success.

concerning

—_—_+~+.—___
Lest We Forget.

When adult impatience and lack of
imagination are disposed to dismiss as
unimportant all the concerns of youth,
it will be useful to recall the latest
pronouncement of Rudyard Kipling
and to read into it its more serious
implications. ‘Very few men,” he said,
“are more than sixteen years old when
it comes to a pinch.” This might be
interpreted as another version of the
statistical discovery of the wartime
questionnaires to the effect that a ma-
jority of men have the brains and be-
havior of a twelve-year-old boy. But
it seems that Mr. Kipling had other
matters in mind.

At the age of 16 or thereabouts in-
dividuality is a fact and character is
already in large degree determined.
There is still much to be learned and
there are many habits to be formed
in order that the boy may become
both tolerable and useful to society.
But it is likely that his ability has al-
ready declared itself and that his traits
of courage, loyalty, ambiion, initiative
or others less desirable are already in
evidence. In a pinch, as Mr. Kipling
describes the critical test of calamity
or danger or temptation, the later ac-
quisitions fall quickly away and leave
little of the man save the boy of six-
teen.

A boy’s secret hopes and shy ideals,
his young courage and gallantry, his
adventurous spirit and enquiring curi-
osity are, therefore, entitled to respect
and considerate care.

———_+- +
Life’s Loveliness.
In the lovely round of things
There are lovely happenings
“Till we wonder at the role
As it fills our heart and soul—
Sut if given me to choose
What portrays the widest bliss
Far beyond the charming hues
Of an autumn fair as this
Sweeter too than daisy fields
Or the robin’s song in May
Yes than thrills that fishing yields
Or e’en Santa with his sleigh,
It is when two lovers meet
In a tryst so true and sweet
We bow the head in silent prayer
And lisp God bless you—then and there.
Charles A. Heath.

One day a man told me: “The way
to make progress is to get a mental
picture of yourself as you would like
to be. Keep this fixed in your mind.
Almost unconsciously you will do
those things that contribute to the re-
alization of the picture, and refrain
from doing those things that blur the
picture. A shiftless man is the conse-
quence of shiftless thinking; an effec-
tive man is the outcome of right
thinking.”— William Feather.

—_—__-———__
Courtesy counts.

pee

a ieee

SR

a

 

 

 

 

 

 

 

November 13, 1929

MICHIGAN TRADESMAN

3

 

Essential Features of the Grocery
Staples.

Sugar—The market is lower than
a week ago. Jobbers hold cane granu-
lated at 6c and beet granulated at 5.80c.

Tea—Nothing of interest has trans-
pired in the market since the last re-
port. There is a fair demand for Cey-
lons, Indias and Javas and also some
demand for Formosas and Japan and
China greens. Primary markets on
India tea are quite strong. The Ceylon
primary market was somewhat easier
on account of a lot of the offerings be-
ing poor quality. None of this has
affected prices in this country. Javas
are slightly higher in the primary mar-
kets. No particular change has oc-
curred in prices here and the demand
at the present writing is rather small.
Consumptive demand for tea is ordin-
ary.

Coffee—But little change has oc-
curred in the market for Rio and San-
tos coffee, green and in a large way.
The Brazilian operators are trying
very hard to improve the condition of
the market, but have not succeeded as
yet. At least prices on all grades of
Rio and Santos remain on last week’s
low level. The demand in this country
is poor. The slump appears to be a
very bad one, as nobody in this coun-
try seems to have much confidence in
the ability of the Brazil coffee people
to maintain the market. Milds are also
tending downward in sympathy with
Brazils. Jobbing market on roasted

coffee is for the most part lower on ac-

count of the slump in greens. Brazils
are probably %c lower for the week.

Canned Fruits—The market is void
of features and trading continues on a
narrow basis, with price levels strong-
ly maintained. :

Canned Vegetables—Standard No. 2
tomatoes are the weakest, offerings
ruling at 82%4c and attracting little at-
tention at that level. It was reported
that a chain store recently purchased
a large block of 2s at 80c per doz., f.
o. b. cannery. Threes and 10s have
held firmer, however, possibly because
there is less of a surplus in those sizes.
Asparagus stocks on the Pacific Coast
are. reported much depleted due to a
heavy and steady consumer movement,
and there is a distinct shortage of all
types of green; also of cut and un-
graded. By January, it is advised,
stocks in first hands will be down to
the lowest since the kaiser’s war, pos-
sibly as low as 50,000 cases in all
hands. The tomato pack in California,
according to latest information from
canners in the Southern part of the
State, appears to be turning out better
than earlier anticipated, and will pos-
sibly reach last year’s total.

Dried Fruits—The local dried fruit
trade finds that buyers have been slow
this year in ordering holiday lines, and
while these have been moving in better
volume than the major fruits, there
has been too much waiting and putting
off of purchases until the last minute.
This will result in trouble for many
if it is continued, as a flood of rush
orders would naturally create a jam
in shipments, so that out-of-town buy-
ers, jobbers and grocers would suffer
in the long run, perhaps by not get-
ting as much as half of their holiday

requirements in figs, dates, cluster
raisins and other ‘specialties that en-
joy a heavy demand during the
Thanksgiving and Christmas seasons.
Few changes have occurred this week
in the local dried fruit market. The
price tone is fairly steady and quota-
tions are generally unchanged. New
crop Hallowee dates have declined a
half cent on further arrivals from
abroad, and whole boxes have lately
been selling at 7e per pound. Stocks
of half and third boxes are reported
to be light, but the importation of
whole boxes is expected to be heavier
than usual which is likely to cause a
weak market. Assortments of im-
ported figs are very much broken up,
and there are few importers who are
offering any at all. The market is
strong. Raisins, peaches and apricots
were quiet all week, and the market
remained stationary, with quotations
generally unchanged. The spot prune
market was steady here, though a de-
cline took place in California when
Sun-Maid lowered its asking prices.
Citrus peels have been in fairly good
request, and the market is firm. Im-
ported lemon peel is very scarce.

Canned Fish—Movement of fish
packs is slow in accordance with the
season. In the local trade, a decline
in pink salmon values is expected after
the turn of the year by a few factors,
in spite of generally bullish  tallc.

Salt Fish—Demand for mackerel is
good, being helped by occasional cool
days. The general demand is. still
rather quiet. Prices unchanged on all
varieties. High prices are being asked
for Norway mackerel. Speaking of
canned fish, the week has been quiet
with prices throughout steady. No
changes have occurred in sardines,
salmon or any other items.

3eans and Peas—The market dur-
ing the week has been soft on pea
beans and red kidneys. Early in the
week California limas were steady, but
later they also eased off slightly. De-
mand is very poor..gn dried beans.
Dried peas are also somewhat easier
for the week, but not much demand.

Cheese—The market is steady with
only a moderate demand. No changes
have occurred.

Nuts—Nuts in the shell have been
moving fairly well of late, but there
has been no rush of activity, and mar-
ket levels have only held fairly steady.
The trade has covered its Thanksgiv-
ing requirements to a large extent, and
the chief buying activity at present
consists of fill-in orders of rather
small proportions, usually. In almonds,
buying has been generally pretty quiet,
with demand centered on the cheaper
foreign types. Walnuts and Brazils
have been moving in excellent volume,
the low prices attracting a large con-
sumer demand. Filberts have been
pretty closely cleaned up. Barcelonas
are now almost altogether sold up on
the spot due to a heavy demand, and
buyers are beginning to turn to polish-
ed round Naples and tempestivos. Pol-
ished round Naples have been selling
for around 16%c a pound on the spot.
Pecans have sold well, and the avail-
able supply is now quite small, with
new crop not due to start coming in
until late this month and early De-

 

cember. Demand has been good,
owing to the small production this
year -in the South,. particularly in
Georgia, where a 50 per cent. crop is in
sight, following heavy wind damage
to the orchards in the past months.
Nuts in the shell are in good demand
for holiday needs, but there is no
great excitement, and the market is
about steady. Jobbers’ price lists re-
veal few revisions this week over the
previous quotations.

Pickles — Manufacturers are. still
having difficulty in taking care of the
orders at hand. Large pickles and
mediums are scarce, as are midgets.
Large pickles went up 50c a cask in
Chicago recently. The cucumber crop
has been short this year. Supplies of
15,000s and 20,000s are nearly exhaust-
ed, and stocks of dills in first hands
are reported cleaned up. A few scat-
tering lots here and there are avail-
able, but offerings are scanty. Locally,
the market is rather quiet, with quo-
tations showing no variation since last
week,

Rice—Louisiana mills report a quiet
market, though a stronger tone on
rough shows up, reflected in the clean
market by additional strength. In
Arkansas and Texas the market re-
mains unchanged. The mills state
they are confronted with higher costs
on rough than the price on clean and
add that it is unfortunate that all the
mills cannot stick together on what
they term a reasonable price.

Syrup and Molasses—Demand_ for
sugar Syrup is about the same as last
week, being steady without incident.
Supplies are still short on account of
light production and this keeps prices
steady also. Compound syrup is sell-
ing right along at unchanged prices.
Molasses is in regular demand and
business is generally reported good.
Prices are unchanged.

Sauerkraut — Sales of sauerkraut
have been brisk this week, both in bulk
and in tins. Prices have held firm and
unchanged.

—___~+~+<.___

Review of the Produce Market.

Apples—Wealthy command $1.75@
2; Wolf River, $1.50@1.75 (bakers,

$2.25); Shiawasse, $2@2.25; Jonathans,
$2.50@2.75; Snow, $1.75@2; Baldwin,

$1.50@1.75; Talman Sweet, $2.25; No.
1 Northern Spys, $2@2.50; No. 2 ditto,
$1.50.

Bagas—9%0c for 50 Ib. sack.

Bananas—7%4@8c per Ib.

Beets—$1.25 per bu.

Brussel Sprouts—28c per qt.

Butter—Supply of fresh creamery
butter is none too large, but at this
writing is not quite absorbed by the
demand, which has resulted in a de-
cline of 2c per lb. Jobbers hold prints
at 43c and 65 lb. tubs at 4lc.

Cabbage—$1 per bu. for white and
$1.75 for red.

_Carrots—20c per doz. bunches; $1.25
per bu.

Cauliflower—$3@3.25 per doz. for
Ill.

Celery—40@60c per bunch. -

Celery Cabbage—$1.20 per doz.

Cocoanuts—$1 per doz. or $7 per
bag.

Cranberries—Late Howe commands

$4.50 for %4 bbl. and $8.50 for % bbl.

 

Cucumbers—$2.50 per doz. for Calif.
hot house.

aa

Eggs—Fresh new laid eggs continue
scarce, firm and advancing, the mar-
ket being well maintained. Storage
eggs of good quality are up possibly
1 cent. The demand is taking all of
the fresh eggs which are coming in.
Local jobbers pay 50c for strictly fresh
hen’s eggs and 42c for pullet’s eggs.
Cold storage operators are offering
their holdings as follows:

MM Age 43¢e
> 38c
Checks 2 34e

Egg Plant—15c apiece.

Garlic—23c per Ib.

Grape Fruit—$4.50@5 for all sizes.
The quality of the Florida crop is
especially good this season.

Grapes—Calif. Emperors are held at
$2 per lug.

Green Onions—Shallots, 85c¢ per doz.

Green Peas—$5.50 per bu. for Calif,

grown.

Lemons — The price remains the
same.
JOU Sunkist $16.00
SOO Sunkist 62 16.00
360 Red Balk i 16.00
S00 Ked Ball 3 16.00

Lettuce—In good demand on the
following basis:
Inperial Valley, 4s, per crate __$3.50
Imperial Valley, 5s, per crate __ 4.00
Hot house grown, per tb. _______ 10c

Limes—$1.50 per box.

Lima Beans—30c per qt.

Mushrooms—60ce per Ib.

Oranges—Fancy Sunkist California
Valencias are now on the following
basis:

PO ee
DG 8.00
FAO 443
OO 6.75
AG 6.00
io el ee oS
ARO 4.50
24 ls a eee 4.25

Onions—Home grown yellow, $1.75

per 100 Ib. sack; white, $2.25.

Parsley—40c per doz. bunches.

Pears—Kiefers, $1@1.50 per bu.:

Peppers—Red, 40c per doz.; Green,
30c¢ per doz.

Potatoes—Home grown, $1.75 per
bu. on the Grand Rapids publie mar-
ket; country buyers are mostly paying
$1.25; Idaho stock, $4 per 100 Ib. bag;
Idaho bakers command $4.15 per box
of 60 or 70.

Poultry—Wilson & Company pay as
follows:

Heavy fowls 9. Oe
Pimnt fowls 22 16c
Fleavy brovlers (2/02 20c
bight browers (010 18¢

Pumpkin—15@20c apiece.

Qiunces—$3 per bu.

Radishes—60c per doz. bunches of
hot house.

Spinach—$1.40 per bu.

Squash—Hubbard, $3 per 100 Ibs.

Tomatoes—$1.50 for 10 Ib. basket,
Florida stock.

Turnips—$1.40 per bu.

Veal Calves — Wilson & Company
pay as follows: .
Pavey) 8 18c
Goud 15¢
Mediu 220 12c
HOO 5225 10c

 

 

American Patriotism At Its Peak.

Grandville, Nov. 10—What a Nation
we have grown to be since our
Declaration of Independence. We may
well claim that America to-day stands
at its peak in patriotism in honoring
the flag and the dead and living sol-
diers of all our wars.

From the date of Paul Revere’s ride
down to the close of the world war the
United States has no cause to blush
for her citizen soldiery. It is a record
not surpassed, if equalled, by any other
nation on earth. When young and
weak in numbers we yet met the
enemy and vanquished him. What
may we say now as to our standing in
the light of the world’s gaze.

To be known as an American means
much. From Bunker Hill to York-
town we held our own and faltered not
although but infants in the school of
nations. All down the years the
patriotism of Americans has not been
questioned.

Great Britain, France, Spain, Ger-
many and Mexico recognize the fact
and are at the present time seeking
the friendship rather than the enmity
of the Great Republic.

In our second war with England our
sailors displayed a valor and steadfast-
ness that astonished the world, and
Britain the most of all. Instead of
British ships wiping the bits of striped
bunting from the ocean, as promised
by the London Times, the close of the
war saw many added bits of such bunt-
ing flying on old mother ocean.

That war has been a source of much
good to the world as well as an evil
cannot be denied by the most pacific
mortal in America to-day. There
would be no United States to-day had
there been no war. To protect the
honor of. one’s country war has oft
times to be resorted to and when we
see the results it is nonsense to Say
there was never a just war.

At the time of the second war with
England the grandfather of the writer
was a sea captain. He owned his own
merchant ship, sailing from a New
England port. About midway of the
war this man and his ship were taken
by the British. Grandfather remained
a prisoner for nearly a year, finally re-
turning to his native country impover-
ished by England.

Never thereafter did he sail the
ocean but retired to a country place
not far from Portland, Maine, where
he ended his days. A grandson of this
sea captain followed the flag in the
civil war and left his bones in Tennes-
see. Patriotism has ever been an hon-
ored characteristic of America’s citi-
zens and the end is not yet.

It requires love of country to face
the cannon’s mouth and lay down life
for one’s country. Every loyal Ameri-
can is ready to do this at the first
summons from headquarters. On every
sea, in almost every land, the flag of
the American Union floats a symbol of
love and law.

In the Western woods at the time of
civil war droves of young men rushed
to the support of Old Glory. It re-
quired no ordinary degree of patriotism
to leave home and friends and walk
forty miles through a wild country to
enlist for the Union, yet thousands of
men and boys did this and never one
of them regretted the sacrifice.

War is terrible; we want no more
war is the cry of a certain class of
Americans, and yet we doubt they
would hesitate to don uniform and
carry a gun should war vurst again
upon America and the need for sol-
diers come to be met.

Patriotism is more peculiar to
Americans than any other people on
earth. So much good has resulted
from our wars few people can refrain
from commending them.

It was the acts of Britain in taking
American sailors from our ships, forc-

MICHIGAN

ing them into the British navy, that
kindled the fires of indignation in
American breasts and brought on the
war of 1812. America will not remain
quiet while her honor is being tarnish-
ed by foreigners.

When Spain destroyed the American
ship Maine that act kindled a patriotic
flame that nothing less than war could
assuage. We flogged the Dons pretty
thoroughly, a fact that has kept Spain
in a friendly mood toward the Yankee
Nation for many years.

Then, last but not least, came the
world war, a most disgraceful affair on
the part of the kaiser of Germany.
American citizens had been murdered
on the high seas, a fact that set the
United States afire with patriotic de-
termination to punish the insolent ag-
gressor. The war was right on our
part. Nobody denies that.

And now we come to the twentieth
century with eleven years of peace to
our credit. It is to be hoped that no
more war will afflict the civilized na-
tions of our world.

Such hope, however, is a vain one.
As I said at the outset, there would
be no United States to-day had we
never engaged in war. This Nation is
a nursling of the Revolution, and has
grown by leaps and bounds in National
prosperity because of what? Continued
peace? Far from it. By leaps and
bounds we have grown because we
have had the spirit to resent a wrong
when forced on us by foreigners.

War is by no means the greatest of
all evils. In fact without war much evil
would result. Necessary wars have
been fought in the past and such wars
will be fought in the future. There
is no escaping the fact that man is a
warlike animal, and too long at peace
would disqualify him for carrying on
the business of the world.

War is inevitable said Patrick Henry
in our early history. As it was in-
evitable then it is sure to come again
and American patriotism will see to it
that righteousness triumphs in the oui-
come. Old Timer.

——_+++—____
Humanity Benefited By Advance in
Science.

Without doubt, the control which
has been gained over the causes of
sickness and premature death consti-
tute the greatest important single ad-
vance in recent years in the life of the
people of this country.

Life of to-day is easier, happier and
production is greater than ever be-
fore, largely the result of the accom-
plishments of scientific medicine. This
is the natural result of the application
of modern methods in the diagnosis
and treatment of disease and the de-
velopment of specific preventive meas-
ures for certain of the acute infectious
diseases.

Health has ever been recognized as
the chief basis for wealth and happi-
ness. Good health means public effi-
ciency, and nothing will increase pub-
lic efficiency more than an increase or
promotion of the public health.

Undoubtedly more progress has been
achieved in medical education in the
past thirty-five years than during all
preceding time, and the medical stu-
dent of to-day enjoys greater advan-
tages than ever before in the history
of medical science. This distinct ad-
vantage as we see it places the prac-
titioner of the healing art under obli-
gations to render better and more
skillful service to mankind.

As a result, we, as practitioners of
medicine, are immediately confronted
with problems of medical service and

TRADESMAN

public health, the solution of which
will be of incalculable benefit in the
promotion of health, happiness and
efficiency of the present and future
generations.

Yet, it is only within recent years
that serious been
given to instructing medical students
in the science and art of “prevention.”

It is my opinion it is most important
to have the medical profession par-
ticipate actively and manifest. leader-
ship in public health programs.

There is no doubt but that the
greatest medical need of the laity at
the present time is a beiter apprecia-
tion of the possibilities and benefits to
be derived from scientific medicine, for
it is probable that not more than 60
per cent. of the people have proper
appreciation of the value of medical
science.

It has been definitely proven that
certain diseases are preventable and
by application of these preventive
measures, these diseases could be
practically eradicated from the State.

Child health which we believe is the
very basis of our life could be marked-
ly improved and the physical handi-
caps which appear so frequently in
adult life could be prevented.

The foundation of public health pro-
tection therefore is the full time coun-
ty health departments.

Protection of the public health is of
vital importance to the welfare of
every community on which a monetary
consideration cannot be placed. The
result will be the saving of lives, dis-
ease prevention and an economic sav-
ing from. sickness and _ premature
death, which will return enormous
dividends on the money invested for
the serv.ce. Earle G. Brown, M. D.,
Secretary Kansas Board of Health.

consideration has

—_2-+ >
When On Your Way, See Onaway.

Onaway, Nov. 11—Fred Weingart
has returned from a three weeks’ visit
in Milwaukee and springs a surprise
on our city by announcing the sale of
his store and bakery business to Al. G.
Schneider, who takes immediate pos-
session. Mr Schneider has brought
his family and household goods from
Milwaukee and is already in the har-
ness, producing ‘the same quality of
bread and cakes. He promises to keep
up the reputation of the store which
for thirty years has been one of the
leading business houses of Onaway.
Asked about his future plans, Mr.
Weingart declares that he intends to
remain in Onaway; that he is here to
stay and work for the interests of the
city and community at large, as he al-
ways has done in the past. Mr. Wein-
gart has been on the city commission
two years ard was entering his third
year when he becomes Mayor by virtue
of his office; an active number of the
community council and a_ diligent
worker, a member of the Board of
Supervisors and his counsel and ad-
vice are held in high esteem.

M. G. Thomas, editor of the Onaway
Outlook. met with a serious accident
last Monday when driving from Rogers
City. A truck ahead of his car threw
a stone with such force that it shatter-
ed the windshield, driving pieces of
broken glass into his eyes and blinding
him, and, in addition to the injury, al-
most causing a wreck. An examination
made at the Alpena hospital reveals a
probable saving of one of Mr. Thomas’
eyes and grave doubt about saving the
other; a very narrow escape indeed. It
will require several weeks of careful
treatment before the bandages can be

November 13, 1929

removed, owing to lacerations of the
face.

Hunters are rolling in by the car-
load. Many licenses have been issued.
Deer are reported plentiful. More
prayers offered up for a fall of snow
than for any other blessing. The
recording of hunting accidents will
soon be in order when a man re-
sembles a deer, or, it wasn’t loaded,
or the hammer catching a twig. Any-
way it seems that nothing is accom-
plished without a sacrifice.

While other manufacturing plants
ave running only part time the Ona-
way garment factory is running full
force every day, additional help being
added and regular shipments of non-
fading house dresses going out.

Mrs. O. Steele returned to Orlando,
Florida, this week, after spending a
month in Onaway. Mr. and Mrs.
Steele will return here next summer
and place their Black Lake resort lots
on sale. Squire Signal.

a
Travelng Salesmen Put at Counters.

If your extra sales clerks employed
during the Christmas shopping rush
present a special problem which is dif-
ficult of solution, take a tip from the
Kleinhans Co., of Buffalo.

“We employ experienced traveling
salesmen behind the men’s furnishing
counters during the holiday season,”
explains Richard Peek, buyer and man-
ager of the furnishings division of this
men’s and boys’ wear store.

“At the . holiday traveling
salesmen living in Buffalo, especially
those employed in the furnishings lines,
have little to do and are anxious to
earn some extra money. We engage
them for the three to four weeks be-
fore Christmas and they make ideal

season,

_salesmen because they know the mer-

chandise, know how to present it and
how to make the largest possible sales
per customer. They are experienced
in selling and they enjoy getting the
viewpoint and reactions of the clerk
behind the counter. Many of them
come back season after season and we
always find a place for them.”

————
Business Prospects Excellent.

I am inclined to believe that the
forced liquidation is practically com-
plete and that stocks will soon re-
considerable part of lost
ground through buying by investment
trusts, insurance companies, other cor-
porations and the public.

Unfortunately many have lost their
buying power but the country as a
whole has lost little. I have never
thought and do not now think that
many stocks were too high priced in

cover a

_relation to current or impending earn-

ings and attribute the drop in the mar-
ket almost wholly to the inadequate
margins which made the market easy
prey of the bears. The moral of this
crash is not to use so much borrowed
money.

Business prospects are excellent ex-
cept in a few spots and in so far as
these are concerned the stock market
losses will cause readjustments.

Irving Fisher.
Financial Primer.

Five-year-old Mary was teaching
three-year-old Audrey the value of
different coins:

“That’s a dime; it will buy lots of
candy. That’s a nickel; it will buy an
ice cream cone. That’s a penny it’s
only good for Sunday school!’

 

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November 13, 1929

MICHIGAN TRADESMAN

 

Effects of Narcotics To Be Taughi.

The 1929 courses of study for Ne-
braska elementary schools and normal
training high schools represent a more
or less radical departure from the
previous courses in the amount of
emphasis placed upon the harmful ef-
fects of tobacco and alcohol, the two
narcotics most commonly used. Last
spring, the State Department of Pub-
lic Instruction conducted a question-
naire among the county superintend-
ents of Nebraska which revealed the
following facts:

First, that.little or no instruction on
the subject of alcoholic beverages and
other narcotics was being given beyond
the material found in the basic text-
book used.

Second, that most of the textbooks
used in Nebraska give very little mate-
rial on this subject.

Third, the majority of the county
superintendents feel that the teachers
need additional material to help them
in properly presenting this phase of
the work. Fifty-four of the ninety-
three county superintendents definitely
asked that this department offer addi-
tional material and teacher helps on
the harmful effects of alcoholic bev-
erages, tobacco, and other narcotics.

As a result of this questionnaire, the
State superintendent’s office proceeded
to gather and organize material which
we believed would be a real scientific
help to teachers in placing the em-
phasis on this topic which is required
of them by the laws of the State of
Nebraska. Section 6446, compiled
statutes of Nebraska sets forth the
duty of the teacher in no uncertain
terms. It reads as follows:

“Provision shall be made by the
proper local school authorities for in-
structing the pupils in all schools sup-
ported by public money, or under state
control, in physiology and_ hygiene
with special reference to the effects of
alcoholic drinks and other stimulants
and narcotics upon the human_ sys-
tem.”

Section 6447 goes on to say:

“No certificate shall be granted to
any person to teach in the public
schools of the State of Nebraska who
has not passed a satisfactory examina-
tion in physiology and hygiene, with
special reference to the effects of alco-
holic drinks and other stimulants upon
the human system.”

In addition to these laws, the 1927
Nebraska legislature enacted what is
commonly known as the character edu-
cation act.

A careful study of these, together
with other enactments of the, Nebraska
legislature, will lead one to the fol-
lowing very definite conclusions:

First, the state superintendent of
public instruction shall provide a
course of study.

Second, special attention shall be
given to the teaching of the harmful
effects of alcoholic drinks and other
narcotics upon the human system.

Third, all teachers must pass an ex-
amination which gives special refer-
ence to the effects of alcoholic drinks
before receiving their certificate.

Fourth, special emphasis shall be
given to such important matters as
“common honesty, morality, courtesy,

obedience to law, respect for parents
and the home, the dignity and neces-
sity of honest labor and other lessons
of steadying influence which tend to
promote and develop upright and hon-
est citizenry.”

The new course of study is the re-
sult of an attempt, on the part of the
office of the state superintendent of
public instruction, to assist teachers to
obey the law as it is. This is not a
moral issue alone. It vitally concerns
the health, happiness and economic
welfare of our entire state and Nation.
We are of a firm conviction that it is
almost impossible to overemphasize
the harmful effect of any narcotic, par-
ticularly on the growing boy or girl.
It is also obvious that regardless of
how much enslaved a father may be to
the tobacco or liquor habit himself, he
does not want a child of his to form
this habit, at least in his growing
years. Fuller L. Austin,

Superintendent of Public Instruction
of Nebraska.

—_2>->—___
Modern Marriage.

The revised Book of Common Prayer
of the Episcopal Church, now issued,
contains some realistic modifications
of the marriage service to bring it in-
to harmony with modern practice.

The bride is no longer required to
pledge herself to obey her husband.
Many brides in the past have either
omitted the word themselves or cross-
ed their fingers when they said it. The
Church has at last recognized that
marriage is a partnership in which
there is no ordering of one partner
by the other.

The groom, who in the past said to
his bride, “With all my worldly goods
I thee endow,” and kept possession of
them and managed them in his own
way, will no longer be required to
make this empty promise. He will
support his wife as husbands are in
the habit of doing, and he will consult
her about his business affairs. But it
will be voluntary and due to no pledge
at the altar.

—_—_++ 2.
Some Gain in Window Glass.

Orders for window glass are in
somewhat larger volume as the period
of heaviest Fall demand draws nearer.
In view of the fact that new business
from the jobbing trade continues well
below the average for this time of
year, it would seem, however, that
manufacturers of this commodity can
hardly expect a very active Fall. Plate
glass continues in unusually good
movement, with trade requirements
ample to maintain output at a high
figure. Rough rolled and wire glass
products are in reasonably good move-
ment.

—_—__+-.
Drying Fruit Juices.

Reports from Copenhagen state that
a Danish concern has perfected a new
method for drying the juices of fruits,
chocolate, and milk products. The
process is based on an atomizer design
that assists speedy evaporation at a
low temperature. It is claimed that
vitamines are not destroyed by this
method and that other handicaps of the
drying system have been overcome by
the new invention.

 

 

An Investment Policy

Investors are more and more deciding
on one reliable institution with which
they can share the responsibility of

building their bond accounts.

If you feel your investing should be
more successful, it will pay you to con-
sult an institution definitely interested
in continuous sound investment rather

than the mere sale of securities.

GRAND RAPIDS TRUST CoO.
Grand Rapids, Michigan

 

 

 

 

MUELLER PRODUCTS

are made with one paramount ambi-

tion — to induce the people to come

back for more. As they are sold only
through grocers, this means —

Bringing the people back to you

C. F. MUELLER CO.
JERSEY CITY NEW JERSEY

 

 

 

 

MICHIGAN

TRADESMAN

November 13, 1929

 

SLACKENING IN INDUSTRY.

An orderly slackening in the. ma-
jor lines of industry is clearly evident,
but it should not be viewed as a re-
sult of the collapse of the stock mar-
ket. The failure of the basic industries
to make their seasonal gains is ac-
counted for by the exceptional rate of
operations earlier in the year, which
These sur-
pluses might have found readier mar-
kets except that purchasing power was
affected by various circumstances, such
agricultural conditions,

building employment
and the attraction of rising values in
the stock market. In fact, it was the
engagement of so much money in se-
curity speculation and the rise rather
than the decline in stocks that caused
trouble. Had these funds been put in-
to productive enterprise, employment
would have been aided and purchasing
power sustained.

Despite its retreat, business fully de-
serves the credit of being sound. Some
commodity stocks, particularly of raw
materials, are over heavy but inven-
tories in general are not excessive.
Prices are reflecting the strength or
weakness of the situation in each field.
Automobile values have been sliding
and radio manufacturers have’cut their
quotations. Otherwise, important price
reductions absent — a
unique condition indeed to follow a
near panic in securities, and testimony
for the time being of the sound posi-
tion in trade and industry.

That there has been further easing
in industry is amply demonstrated by
the statistics now available on opera-
last month. The steel output
dropped as against a normal increase
from September. Automobile produc-
than usual and
building contracts fell off contrary to
Carloadings were fractionally
under those of October, 1928.

created excessive supplies.

as uncertain
the decline in

are entirely

tions

tion declined more

custom.

 

GIVING THEM A CHANCE.

A small boy made a drawing of a
cat which aroused the interest of a
settlement worker in New York City.
As a result, he was encouraged and
assisted to obtain further instruction.
To-day he is a sculptor of interna-
tional reputation.

A girl was enrolled in a settlement
sewing class. There she was discov-
ered to have exceptional taste and
latent talent. Now she is a designer
of textiles whose articles on stitchery
have been translated into several lan-
guages.

No fictional “success stories” could
be so appealing as these true romances,
which are revealed in a report made
by the research bureau of the Welfare
Council of New York. Some 3,600
persons, says the report, most of them
children, are receiving instruction in
painting, drawing, pottery making,
weaving and other arts and crafts in
twenty-eight of. the city’s eighty set-
tlements.

But the report is not intended to im-
part a rosy hue to conditions indis-
criminately. It does not fail to ques-
tion the value of “art crafts” as taught
in a number of settlements. Materials
for this work, it points out, are often
cheap and ephemeral. “It is very dif-

ficult,” runs one sentence, “to find any
excuse for some projects such as decor-
ating glass jars with sealing wax,
gilding pine cones, making paper noy-
elties and paper beads, imitation stone
jars, imitation jewelry and sealing wax,
etc.”

A description like this is sufficient
condemnation of the things described.
The report ought to be a powerful in-
fluence in providing better outlets for
the artistic impulses of the children
concerned as well as in stimulating
those workers who are giving proper
direction to such impulses. These ef-
forts deserve to be ranked among the
city’s most important educational ac-
tivities.

COLLEGES AND EXECUTIVES.

Just now the ability of executives to
cope with the problems of management
will to a more important degree deter-
mine the progress to be made by busi-
ness. The caliber of management will
be shown in a much clearer light than
when all was plain sailing. Present
conditions, therefore, lend special in-
terest to an item on the educator and
the business man which appears in the
current bulletin of Ernst & Ernst.

A great need in the business world,
it is pointed out, is not so much for
men who have the right goods on
their mental shelves as it is for men
who know where to turn to get the
goods when new needs arise. To sup-
ply this need, the writer points out, the
colleges certainly provide an important
source of supply. But he adds that the
weakness of the colleges is that they
tend too much to fill the mind with
facts and fail to train young men suf-
ficiently on how to use these facts.
Progressive colleges by introducing
initiatory courses are striving to over-
come this deficiency even against the
opposition of practical business men
who support them.

From the standpoint of business, it
is pointed out, there are often two
kinds of mistakes made by the em-
ployer. The college is started
too high and called to apply
theory to practical problems, or he is
started too low and does not receive
an opportunity to assume the responsi-
biilty of which he is capable.

In closing attention is called to the
experiment being made by a large mer-
chandising corporation which is giving
capable high school boys two years at
college and then taking them into the
company for two years of business
training, after which the concern de-
termines whether it will keep them
permanently.

man
upon

DRY GOODS CONDITIONS.

Trade results are rather indifferent.
The hesitation in consumer buying
caused by the declines in the stock
market are joined with weather condi-
tions which are still not favorable to
active purchasing. In sections not
directly affected by stock market loss-
ess, the uncertainty cast upon the busi-
ness outlook by the security collapse
or the actual reduction in industrial
operations were factors in holding
down volume.

That this latter influence was at
work even before the events in Wall

street is regarded as probable when
trade results for October are exam-
ined. Combined mail order sales went
ahead about 24% per cent. over Octo-
ber, 1928, but fell well below the in-
crease for ten months. Similarly, the
aggregate gain of a large number of
chain organizations. last month was
only half the increase registered for
the year up to that time. Since agri-
cultural conditions were about the
same as last year, the slackening in
industry, or the fear of such slacken-
ing, probably accounted for less active
demand.

Varying reports come from the
wholesale merchandise markets con-
cerning the state of business. It is
known that some large-scale cancella-
tions were received in the first fright
over possibilities from the stock crash.
Then this business was reinstated in
several notable instances and the ef-
fort made now is to hold up confidence
and to put aside all but real problems.
Very little distress. merchandise is to
be had. In fact, deliveries are still a
little backward. It is to be noted that
an important section of the rug mar-
ket raised prices, although another
division brought them down through
discount action.

 

WHERE MONEY MAY GO.

To demonstrate why surplus corpo-
ration funds were going into Wall
Street at call rates, the story was told
many months ago of the directors who
decided against a new enterprise for
his company because the returns would
not be half of what might be earned
loaned on securities. It
would now appear that the reverse of
the anecdote is in order. Ways must
be found to employ huge sums of cap-
ital released from speculative activity.

Out of the policies adopted for the
use of this capital should come the
necessary stimulation of business to
cushion any slackening which may lie
ahead and to build the way toward
larger progress in the future. It is
true that many lines are now over-
crowded and that surplus manufactur-
ing capacity exists, but a start on plans
developed through adequate research
may lead many a company into very
protable enterprise. Every setback in
business has witnessed the, introduc-
tion of products which.swung their
manufacturers into leading positions.

Those producers or distributors are
fortunate who have used energy and
effort in times of prosperity to look
ahead and analyze products and mar-
kets for the future. Research has given
them a weapon entirely adequate to
good times or slack times. Into their
projects the capital now released from
securities may go, with profit not only
to themselves but to the country at
large.

The comparative lack of frozen in-
ventories is a present feature of the
situation which promises well for the
use of more liberal supplies of capital
in new or extended enterprise. Huge
sums will not be required to tide over
the liquidation of commodity stocks.
Actual industry will be aided.

eel

Only the ignorant have no questions

on money

- to ask.

TESTS OF MANY SORTS.

Tests of many kinds will come out
of current developments in finance and
business. Mergers will pass under the
acid. Marketing and distributive sys-
tems are likely to have their advan-
tages and faults demonstrated. The
average business man, however, is’ not
so interested in these results as he is
in the particular effects he may expect
in his own enterprise.

It is the consensus of opinion among
experts that to gauge possibilities over
the present uncertain period in many
lines the business man_ should not
await the results of tests, but make
them himself. This applies particular-
ly to retailers who have it in their
power to keep a close watch on demand
and know its trends before they have
gone too far along the road of losses
instead of profits.

The distributor who has grouped his
merchandise by price lines is in an
enviable position for obtaining quick
and valuable information just now. He
can immediately check the rise and
fall of sales in each division and as-
certain what to buy and promote more
freely or what orders to cut. His fast
turn-over system will permit him to
take immediate advantage of new or
lower-price offerings.

Even where stocks have not been
price-lined, the retailer is advised to
analyze kis merchandise and to note
where he is making most or least
progress by the character of the goods
or their prices. Whether these tests
of consumer demand are pressed upon
trade interests or not by actual de-
velopments, they will start the store
owner or executive on the right road.
They are needed at all times for the
best results, and a start made now
should be amply repaid.

 

THE FIGURES GET WORSE.

The perennial problem of what can
be done about the increasing number
of automobile fatalities is again raised
by the statistics just issued by the
National Automobile Chamber of
Commerce. It reports that the first
eight months of 1929 the average of
fatalities in the larger cities is 9 per
cent. higher than during the corre-
sponding period for 1928. Further-
more, it has been estimated that 30,000
person will be killed by automobiles
this year, as compared with 27,500 last
year.

For New York the figures are dou-
bly distressing. While other cities,
notably Chicago, San Francisco and
Boston, have been able to report a
decrease in fatalities so far this year,
New York City had 821 against 666
for the first eight months of 1928.
This is an increase of 155 avoidable
deaths.

If Chicago can reduce its fatalities
from 507 to 415 and San Francisco
can report a reduction of 30 per cent.,
other cities can do something similar.
Stricter control of traffic regulations
is one approach to the problem, but it
is only through more careful driving
on the part of motorists and greater
caution on the part of pedestrians that
any material improvement in the sit-
uation can be brought about.

 

 

 

 

 

 

|

 

 

 

 

 

 

November 138, 1929

MICHIGAN TRADESMAN

9

 

OUT AROUND.

Things Seen and Heard on a Week
End Trip.

Whenever we are delayed in start-
ing on our Saturday Out Around, we
usually decide to take M 21 to Holland
for several good reasons. The road is
practically devoid of sharp curves,
there are thrifty communities en route
and we are always assured of a hearty
welcome whenever we make a call.

Nowhere else within twenty-five
miles of Grand Rapids is there greater
evidence of growth, progress and hap-
piness than between the Valley City
and Holland. The suburban villages
of Galewood and Wyoming Park are
constantly improving in appearance,
due to the erection of new store build-
ings and attractive residences. Grand-
ville is growing rapidly and her main
street is gradually taking on a metro-
politan appearance. The establish-
ment of the Winters & Crampton
Manufacturing Co. factory in that
town has certainly given it an impetus
forward which seems likely to last a
long. time.

When the new cement road from
Hudsonville to Zeeland was created, I
rather resented the idea of abandoning
the fine old pike to Holland South and
West of Hudsonville via Vriesland.
The hills on each side were so attrac-
tive and the countryside so prosperous
looking and the aroma frem_ the
Phoenix cheese factory was so much
in evidence when the wind was in the
West that I hated to relinquish the
old route. I have become reconciled
thoroughfare, however,
largely because of the wonderful at-
tractiveness of the celery beds two or
three miles West of Hudsonville. I do
not pass any location, with the celery

to the new

beds in the foreground and the beauti-
ful hills in the background, which gives
me more genuine pleasure than the
new route.

 

For real contentment and solid sat-
isfaction I can cheerfully commend
Zeeland as a place of residence. The
people of that little city know they
have one of the most thrifty places in
I would as soon attempt
a trip to the moon as to try to con-
vince them to the contrary, if I were
disposed to do so, which I am not.

the world.

 

Among the good friends of the
Tradesman I called on at Zeeland was
C. J. Van Lopik, who for some years
has conducted a bazaar store on the
main street. He told me that in 1894
he started on the road, selling clothing
in Minnesota and the Dakotas. Mr.
Sears, the founder of Sears, Roebuck
& Co., was then telegraph operator at
North Redwood Falls, Minnesota,
where he had already started out on a
career of fooling the public by insin-
cere advertising. His first attempt
along that line was nipped in the bud
by the detective bureau of the Post-
office Department. Mr. Van Lopik
promised to call at the Tradesman
office the next time he is in Grand
Rapids and describe his experience
with this gentleman to one of our
stenographers for publication, Refer~

ring to the opening of a new retail
store by Sears, Roebuck & Co. in
Grand Rapids, Mr. Van Lopik said he
still considered cities of small size like
Zeeland to be good locations for
bazaar stores, because the mail order
houses will, undoubtedly, confine their
branch store activities to the
cities.

large

I was surprised to note the rapid
progress the road builders are making
on the new. short-cut thoroughfare
from Zeeland to Holland. I should not
be surprised to be able to traverse this
new cement boulevard before the ap-
proach of fall next year. So far as I
can determine from an inspection of
the line at some distance there will be
no curves and little variation in the
elevation of the route.

At Holland I learned that Dick
Miles, who conducted a grocery store
at Central
engaged in the insurance business, with

Park for several years, has

every prospect of achieving the same
measure of success in his new under-
taking that he did as a food purveyor.

 

My Holland friends could scarcely
discuss any topic but the distinguished
honor which has come to her foremost
citizen through his appointment as
Ambassador to the Netherlands. On
the occasion of the farewell dinner
given him by his fellow townsmen he
told a story on himself which was
hugely enjoyed by his friends. He
said substantially, as repeated to me
by a clergyman, who enjoyed the re-
cital: “When I was a small boy, going
to school, I had a good friend in an
old German brewer who always had
a cheery word of welcome for me. As
I was about to enter high school, he
asked me what occupation I had de-
cided to espouse.

“T am going to be a lawyer,” I re-
plied.

“That’s gut,” he said. “I was afraid
you would be one of those tam
preachers.”

[y attention has been called to a
reference Governor Ransom made to

.

the original colony of MHollanders
headed by the sainted Father Van
Raalte in his message to the Legisla-
ture in 1849:

I cannot permit the present occasion
to pass without directing your atten-
tion to a movement toward an inter-
esting and I think valuable class of
foreigners, that, for the past five
months, have been arriving in our
State. They are a colony of Hollan-
ders settled in the county of Ottawa,
near Lake Michigan, remote from the
inhabited parts of the country. Their
language is low Dutch, they are ignor-
ant of our vernacular tongue, and few
persons in our State can act as inter-
preters of theirs.

They are located in a thickly tim-
bered region, without roads, without
mails, without magistrates or police
regulations of any kind, and, indeed,
without most of those facilities and
conveniences which are deemed indis-
pensably necessary to civilized life
even in its turbulent conditions. Still
they ask not private charity, nor do
they solicit appropriations from the
public treasury, but, they do invoke
the_ interposition of state legislation
insofar as to extend to them the bene-

fit of our organized township govern-
ment and of such highways as will
afford them access to mills, merchants,
mechanics and postoffices.

They are a hardy, industrious, frugal,
moral and religious people of what is
denominated the Free Church of Hol-
land, and like the Pilgrims of 1620,
came to this country to escape the in-
tolerance of their own, and in quest of
liberty of conscience where no alliance
exists between church and state, and
where they may be permitted to wor-
ship God in their own way. They
have now no government among them-
selves save the restraints of religion
and the rules of their church. The
colony at this time numbers about
2,000 souls, and it is believed will be
increased annually by many thousands
of their countrymen. I recommend the
organization of a township which will
embrace the principak purchases made
by these colonists.

 

Although eighty years have elapsed
since the above tribute to the Holland
people was written, it is as applicable
to-day as it was then. For industry,
thrift, stability and religious fervor the
Holland people are not eclipsed by any
other race which has found permanent
home in the country of their adoption.

Jobbers of paint tell me that Hol-
land dealers purchase more paint than
the dealers of any other town in Mich-
igan. This probably explains why
there are so few unpainted houses in
that thriving city. For well-kept
lawns and well painted homes and out
buildings Holland is certainly in a class
by itself. Jobbers of paint laughingly
assert that every house owner 1s his
own painter, but on this point I have
no authentic information.

In calling on a leading merchant
last Saturday, I was asked what |
thought Holland needed, if anything,
to make it more metropolitan, and
without a moment’s hesitation I re-
plied, “An elevator in the city hall.”
This building is a credit to the city in
many ways, but the distance between
the floors makes the navigation of the
structure a matter of great inconveni-
ence and extra exertion to those who
are accustomed to the use of elevators
in buildings of that character.

 

Referring to the reference I made to
Shelby in last week’s Out Around,
Harry Royal, long time editor of the
Oceana Herald, publishes the follow-
ing:

Mr. and Mrs. E. A. Stowe, joint pro-
ducers of the Michigan Tradesman,
generally acknowledged as the best
periodical in the country devoted to the
mercantile trade. were callers at this
column’s family home last Saturday,
on their first drive of the season up
the West Michigan Pike, this particu-
lar portion of which Mr. Stowe de-
clares to best combine the practical
with the picturesque—both of which
have an especial appeal to him. It is
their practice to make week-end trips
seeking knowledge, health and ducats
all of which they get in good measure.
Probably the greatest returns’ to
Tradesman readers is Mr. Stowe’s per-
sonal page, Out Around. During the
summer time this department and
much of Mr. Stowe’s other writing is
done on a beautiful kidney desk facing
a South window in his Swiss chalet
high up on the banks of the Grand
River at Lamont, where he looks
across to the highlands on the other

side and miles up and down the valley,
which includes a delightful panorama
of flowing water, charming islets,
grassy banks and _ beautiful trees.
Driven to the city in the winter, he
uses a desk about as cluttered as the
one which this writer still chooses—
bought with money earned in the em-
ploy of the Tradesman.

Forty-six years ago the writer was
a smooth-faced boy, searching for a
better employment than he then had.
He was working as a sub-compositor
on the old Daily Eagle. That was the
Republican official organ back in the
civil war days—just as the Oceana
Times, now the Pentwater News, was,
in this section. The Tradesman was
“being started” in an upper story—the
third—of the same building, and was
being printed in the basement thereof
on the Grand Rapids Eagle press. As
my early days had been spent around
the stores of my father, grandfather
and mother, this “store newspaper”
had an appeal for me, and one of the
days when all of the “regulars” were
working and their was no “printer's
case for me, I climbed the stairs to
the third storv—my ladder of luck—in
a prayerful mood. Looking back over
it since, I recognize it as the turning
point in my fortunes. I got the job
and for four years was under the guid-
ance of one of the most four-square,
industrious, thrifty of time and effort
men whom I have ever known—though
Mr. Stowe has since told me that it
was the prayerful attitude and the
flagrant state of my trousers which
turned the trick, rather than any anti-
cipation of journalistic efficiency. It
did not take me long to realize that
my boss for the next four vears had
discovered his “acres of diamonds,”
where no one else had seen them, and
who dug in his acres like the “watch-
ers over Israel,” who “neither slum-
bered nor slept.” I no longer attempt
to keep pace with his working hours,
but recall “way back when” it was
occasion for self-reproof on his part
when I beat him to the office in the
morning and ditto on my part and we
ran about 50-50.

Another piece of furniture which
Mr. Royal does not mention is a little
walnut desk which was originally the
only one possessed by the Tradesman.
A second-hand dealer would probably
not offer over 25 cents for this piece
of furniture, but to me it is one of my
most priceless possessions, because as
I sat at that desk I formulated the
policy of the Tradesman—a_ policy
which has been deviated from only to
meet the constantly changing condi-
tions which the onward rush of time
has made necessary to enable me to
serve my constituency well and faith-
fully. E. A. Stowe.
——__+ +--+ __
Old Silhouette Coming Back?

The recent trend of demand for mer-
chandise in the $6.75 dress field has
been such that one of the principal
manufacturers predicts a notable re-
turn to the old silhouette within the
next four weeks. Particular stress is
put on the prospective return of even
hemlines in all but the “dressiest” mod-
els. The change in trend is due to the
difficulties which

many women are

having in “carrying” the new lines.
Buying lately has been subnormal, as
in other ready-to-wear lines, but better
business is thought to be around the
corner. Cancellations continue about
normal for this time of the year, and
unjustified returns show practically no
gain,

 

10

Came To Wars and

Destruction.

Los Angeles, Nov. 8—Pershing
Square, better known as the “home of
the unburied dead,” as its appellation
would indicate, is a sort of resting
place for wayfarers of every type, and
a sort of get-together rendezvous for
newcomers, who pick up Stray ac-
quaintances and form new ones.

On the occasion of nearly every
visit to this shrine I have noticed
trudging to and fro, a derelict, seem-
ingly of great age—a man of powerful
frame, standing about six feet two,
with silver hair and beard, bare-legged
and wearing a one-piece garment
something like a pajama suit of thin
material and sometimes a_ sort of
smock over that. Winter or summer,
rain or shine, it is said he wears no
heavier clothing, and he certainly has
a rugged appearance. He disclaims
knowledge as to his exact age, but the
other day coming in contact with him,
I unearthed the fact that he is a real
philosopher. He says that the Bible
teaches us the body is more than the
raiment; that the more we cover our-
selves, and get away from nature we
contribute to the destruction of the
soul. Here is a parable he offered in
justification of his statement, which is,
indeed, interesting:

“Once a man had a rag. The rats
gnawed it, so someone advised him to
get a cat. He got a cat, but needed
food for it; So he got a cow. To feed
the cow he had to have hay, so he got
a farm. To store what the farm gained
for him he had to have a bank. To
protect the bank he had to have sol-
diers and to. safeguard: the soldiers
from sea attacks, had to have a navy.
So we came to wars and destruction.
We are working the wrong way. In-
stead of getting more and more we
should have less and less, until at last
we can throw away the rag.”

A cheering thought. if one can be-
come accustomed to the climate.

How We

Los Angeles has two great brew-
eries which have been designated by
the Government as legal distillers of
alcohol. They start in and brew a few
hundred thousand barrels of lager,
then extract the alcohol and turn out
what is known as “near beer.” After
tasting the final product one is in-
clined to the theory that whoever
dubbed it “near” beer had a very dim
conception of distances.

It looks as though the so-called
sugar lobby at Washington are just
a bunch of promoters trying to cling
to their jobs. They are simply trying
to feather their nests, and one ought
to feel that our statesmen are away
and above being influenced by them.
But their presence seems to agitate
these statesmen much more than the
welfare of their constituency does,
that is if we can judge anything by
the big talk we hear. It seems to one
who is a bit observing that this lobby
is just a bunch of lost motion trying,
in a feeble manner, to function some-
where.

Three years ago, when I visited
California, after a period of forty years,
the trolley people featured what they
called an “orange empire” excursion,
and it was a real treat. Every tourist
in Los Angeles wanted to take it and
went home to tell the wondering
“high-shoers” that in Southern Cali-
fornia he had seen orange groves
stretching from horizon to horizon,
about like the great wheat fields of
Kansas. Every day the trolley peo-
ple would take out a train load of
sightseers, switch them back and forth
over their entire rural system and
bring them back home in the early
evening, a good time having been had

MICHIGAN TRADESMAN

by all. But the fact that the trolley
people were having a good business
encouraged them to boost the fare a
dollar or two, which is one of those
childish notions which seems to worry
a great many of these astute rail ex-
ecutives. The popularity of the trips
began to wane with a corresponding
depletion of the service, until one train
a week seemed to be adequate. So
they have now asked the railroad com-
mission to allow them to discontinue
the service altogether.

Some claim the reason the business
has waned is because one cannot travel
anywhere in Southern California with-
out seeing orange groves. But the
main trouble seems to be the busses,
which practically carry you right into
the orchards. And then there is the
family car which has much to do with
it. As in Michigan, the trolley peo-
ple started the parachute business by
ballooning the rates, and nature with
the help of the auto producer, and the
gas refiner, has done the rest.

A friend suggests that the tourist
contingent is getting sick of the
“orange” stuff and is now looking for
“peaches,” which may account for the
fact that rail service to the beaches is
still profitable.

Legal processes in California are
peculiar, if not crude. The state su-
preme court decided in the case of a
young man who was_ sentenced to
death for the brutal butchery of a
married woman with whom he had an
alliance, that because of the fact that
no previous malice had been proven,
the murderer should only have been
convicted of manslaughter, with a pos-
sible punishment of one to fourteen
years in prison. This decision prac-
tically establishes a perpetual “open
season” for murderers, as proof of
malice is always hard to establish. The
bandit who holds up a bank cashier,
with the result of homicide, can easily
claim that he had no intention of com-
mitting a capital crime, and get off
with a minor sentence, to Xe followed
by probationary proceedings which
will ultimately end in his going scot
free.

Two irresponsible preachers of the
‘singed cat’ stripe have for a long
time been insulting the judiciary and
interfering with judicial proceedings
by radio broadcasts, in Los Angeles.
Their statements were proven a tissue
of falsehoods, apparent on their face,
and after a great display of judicial
dignity, in which three judges presided,
they were adjudged guilty of contempt
of court and fined from $25 to $75,
showing that even the judges have a
rare sense of humor.

In Michigan these scandal mongers
would have been given from 30 to 60
days in the hoosegow, without the
wink of an eyelash, and if they said
anything about it afterward, as they
did in this case, would have been given
another dose forthwith. It would look
to the casual observer, at least, as
though pessimism and scandal-mong-
ing had replaced charity and honesty
in ministerial affairs, with the added
drawback that because one is backed
up by clergyman’s diploma, he may
do about as he pleases because of the
great moral position he holds.

‘

The Republican candidate for mayor
of New York is considerably worried
hecause the liquor interest in that burg
is having full sway, by bootlegging in
public places, and not making any
bones about it. At that he admits that
he probably does as much drinking as
Jimmy Walker, but is not so dem-
ocratic about it. In other words he
wants the blown-in-the-bottle brands,
while his Democratic competitor is
willing to take his chance on hooch
in the society of the hipoloi.

The Interstate Commerce Commis-
sion now proposes to find out if the
railroad companies are warranted in
charging extra fare for transportation
on fancy trains. As the patrons of
these trains are of a class who can
afford to pay fancy prices for extra-
ordinary service, and do so without
protest in every other line of comfort
and entertainment, it is quite likely
they will decide against allowing the
extra charge and make up the dis-
crepancy by an added charge for trans-
porting farm products.

There is every reason why the rail-
roads should discriminate in charges
for this class of service, just the same
as an added price is exacted from the
traveler for Pullman accommodat:ons
over the day coach offerings. Were
there no extra charge these top-notch
trains would be loaded to the guards
at all times and most everybody would
be dissatisfied. When the opulent
travelers begin to complain will be the
proper time for the regulators of the
sun, moon and stars to put in their oar.

 

One writer asks that power and
knowledge come together in a work-
ing partnership in the field of politics.
If knowledge is power it is not always
observable in the ordinary political
arena. Power sometimes goes to bat
as brainless as a hyena while knowl-
edge sulks in the underbrush.

 

I guess President Hoever is all right
in his idea of “making the punishment
ft the crime,” or, in other words mak-
ing the appointee to a Government
position, measure up to the job. Presi-
dent Cleveland had the same idea
about it, but had a hard time putting
it across. No citizen, whatever his
political belief, can deny that Mr.
Hoover’s standpoint is correct, but on
the contrary the time-honored custom
cf giv.ng the spoils to the victors,
seems to be the basis for distribution
of political pie, in the minds of about
everyone else in National political life.
The patronage system is not only poor
business from a standpoint of political
government, but it has in many cases
proven poor politics. In some locali-
ties candidates for admission to po-
litical ranks are taboo because of the
dearth of plums. Frank S. Verbeck.

———_>~2>—__

Exposed at Last.

“T am satisfied on one thing at last;
I found where my husband spends his

- evenings,’ remarked Mrs. Gadabout.

“You don’t say so, dear; how did
vou find out?”- questioned the excited
Mrs. Gossip.

“T stayed home one evening last
week and found him there,”
the satisfied lady.

answered

November 138, 1929

Checkered Career of Kent Furniture
Manufacturing Co.

Joseph H. Wonderly, Charles W.
Watkins, Edmund M. Barnard, Robert
W. Wolcott, J. P. Creque and others
organized the Kent Furniture Manu-
facturing Co. in 1880, purchased the
old sawmill of the Empire Lumber Co.
and engaged in the manufacture of
cottage (painted) chamber suites. An
incompetent superintendent, whose
experience as a manufacturer was the
operation of a lumber mill, and an
inexperienced decorator started the
company on the road which leads to
failure at the inception of the enter-
prise. However, the stockholders
withstood the shock and changed the
product and management of the busi-
ness which checked the downward
momentum of the company temporari-
ly. Chamber suites constructd of do-
mestic hardwoods, finished in varnish,
were produced to replace the painted
stuff and capable and experienced men
were employed as salesmen. The years
which passed in operation resulted in
the accumulation of moderate profits.
Occasionally meager dividends re-
warded the stockholders. Finally the
management decided to make a rad-
ical change in its product. The manu-
facture of cheap bedroom furniture
was discontinued and the production
of lines in mahogany, Circassian wal-
nut and other expensive woods was
undertaken. The Kent entered into
competition with Berkey & Gay and
other prominent manufacturers for the
orders of the leading merchants of the
country. A high grade salesman was
employed to manage 'the business. The
Kent factory was not equipped with
tools and machines needed by manu-
facturers of fine furniture and the
company’s employes had not gained
experience in the production of such
wares. Failure was inevitable. Mr.
Wonderly died. His stock interest in
the Kent amounted to $90,000. His
wife and a daughter inherited the
stock.

One evening, after the Kent plant
had been in operation several months
under the direction of the salesman-
manager, a foreman employed by the
company called on Mrs. Wonderly and
informed her that the Kent was run-
ning as wild as if it were on the side
of a mountain and warned her to get
out of the corporation as soon as pos-

 

CANDY FOR

LEADER HARD MIXED
CUT ROCK MIXED
PEANUT CRISP

NATIONAL CANDY CoO., INC.

 

yas

CHRISTMAS HARD MIXED

LOWNEY’S Box Chocolates

PUTNAM FACTORY

CHRISTMAS

SUNBEAM MIXED
FANCY MIXED
FRENCH CREAMS
GOLDEN FLAKE

GRAND RAPIDS, MICH.

 

 

MAR

 

ee oe

 

 

 

exnagestegprerimseerne fe sO

 

 

 

 

 

 

 

 

 

November 13, 1929

sible if she wished to save her invest-
ment of $45,000. Mrs. Wonderly did
not receive the warning kindly. She
had implicit confidence in the ability of
the salesman-manager to make the
business successful. Mrs. Wonderly’s
attorney, to whom the foreman waved
a red flag also, stated that under the
new management failure was regarded
as almost an impossibility. One year
later the company was placed in bank-
ruptcy. In the final clean-up of its
affairs Mrs. Wonderly received $500
and the daughter a like amount.

George M. Leonard, in addition to
managing his bill posting business in
Grand Rapids, and also as a member
of the National Bill Poster’s Associa-
tion, was frequently employed to ad-
just matters in controversy between
patrons of the Association and_ its
members. The National Association
enters into contract with National ad-
vertisers, under the operation of which
any number of bill boards located in
hundreds of cities and villages may
be covered with printed posters of an
advertiser, such as the American To-
bacco Co., for instance. Leonard
spent much of his time in travel and
in the adjustment of claims arising
in the course of the transaction of
business, as stated above. He was a
very successful adjuster. Many suits
at law were avoided whenever his ser-
vices were employed.

Leonard was a member of several
secret societies. He was especially
proud of his connection with De Molai
Commandery, Knights Templar. He
was ever punctual in his attendance

MICHIGAN TRADESMAN

at the funerals of his fraters. He did
not fail*once to turn out in uniform
when called to attend the burial of a
deceased Sir Knight during a period
of fourteen years.

One of the subordinate lodges of
which he was a member decided to
place a lamp at the entrance of its
hall. A committee, of which Leonard
was appointed chairman, was instruct-
ed to purchase and install a suitable
lamp where wondering fraters might
see it. One year passed without ac-
tion having been taken by the commit-
tee. Leonard explained that the time
of members of the committee had been
so fully taken up with private busi-
ness it had been unable to function.
The committee was granted further
time. Another year passed. Leonard
repated his explanation of the year ago
for the failure of the committee to act.
Years continued to pass and still the
lamp desired was not provided. At the
close of the fifteenth year members of
the fraternity noticed a_ beautifully
constructed lamp at the entrance of
their lodge room and Leonard was
given a vote of thanks. He had se-
lected the illuminator and paid for
it himself. Leonard had conscientious-
ly reported progress in the matter of
the lamp annually fifteen times.

The late Capt. Belknap was an ad-
mirer of Rix Robinson. one of the
early pioneers of the Grand River
Valley. Quite frequently he mention-
ed Robinson’s services to the public,
and the aid he generously gave to the
unfortunate. Capt. Belknap hoped that
eventually a statue of Robinson might

be provided and erected at the entrance
to Robinson road.

John H. Clay was the steward of
Sweet’s Hotel several years. While
so engaged he received many gifts of
cigars from persons he had favored
with orders for supplies. Clay was
not addicted to the smoking habit. The
cigars donated by various dealers in
meats, vegetables, fruits and kindred
foods were carefully preserved. Clay
finally obtained a lease of the Rasch
Hotel and proceeded to cater to the
public on his own account. His col-
lection of cigars, in many sizes, colors
and shapes, were placed in a glass case
and offered for sale. The collection
amused the smokers who jollied the
landlord unceasingly on account of the
miscellaneous character of the exhibit.

Arthur Scott White.

——_>2 ~~ ___
When Co-operative Advertising Isn’t
Worth the Money.

An unheard-of event occurred re-
cently and, except for the astonished
expressions on the faces of the com-
parative few affected by it, passed un-
noticed by the advertising world.

In short, the Liggett chain of drug
stores announced that, effective Oct. 1,
it would no longer carry manufactur-
ers’ co-operative advertising and would
thereafter pay the full cost of all Lig-
gett advertising.

To some the announcement seemed
the deliberate throwing away of ap-
proximately $250,000 a year
various manufacturers had been con-

which

tributing to Liggett advertising. Ap-
parently of more concern to the latter
organization, however, was the con-

li

glomerate picture resulting from thirty
or forty different advertising messages
on the same page, each accompanied
by a large-size trade name or trade-
mark. Such copy, according to a
statement issued by the drug company,
“enables the public to gain neither in-
formation nor stimulation and in time
begins to act like a cathartic—dead-
ening.”

If co-operative advertising is unsatis-
factory to the drug chain, it should
be equally so to the majority of manu-
As is

the case with every large organization,

facturers who contributed to it.

Liggett carries in stock many items
bearing its own brand which enjoy
larger profit margins over “outside”
brands and consequently are pushed
more actively by the sales organization,
regardless of the co-operative adver-
tising.

Everything considered, the results
of the decision should be more than
equal to the $250,000 a year it is cost-
ing the Liggett people. There is a
possibility, too, that it will encourage
the manufacturers to exert more
initiative in the advertising and mar-
keting of their own products.

———__. 2.2 ___

Window Glass Class Disappoints.

The demand for window glass, while
continuing to show a slight week-to-
week increase, remains below the No-
vember average and all present indi-
cations are that manufacturers can
hardly hope for a normal volume of
fall business this year.

- __© ——__

The best stock—a stock of common

sense.

 

 

 

 

pels attention.

 

 

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A TERRELL EQUIPPED STORE has that clean,
orderly and sanitary appearance which makes it dis-
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shelving displays the merchandise attractively and com-

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Permanence and adjustability make Terrell Shelving

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TERRELL STEEL SHELVING conserves floor
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Terrell’s engineers will gladly assist you in moderniz-
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GRAND RAPIDS, MICHIGAN

 

 

 

 

 

12

FINANCIAL

Differentiates Between Injuries To
Individuals and To Industry.

In one of the most intelligent re-
views of the recent market collapse
yet written the National City Bank of
New York through its November bul-
letin differentiates between what the
break has done to individuals and to
industry.

Without minimizing in the least the
severe losses to individuals the bank
takes the view that the market situa-
tion has not “altered the fundamentals
of the business situation. The losses
have been losses to individuals, not
losses reducing the country’s produc-
tive capacity. The country’s farms,
mines, mills and factories are intact.”

The bank rightly attributes the mar-
a change in busi-

ket collapse not to
ness so much as to conditions within
the market itself. As the bulletin
says: “High prices that have ruled on
the Stock Exchange have not been the
cause of business activity, but a reflec-
tion of it, magnified by more or less
extravagant expectations which  in-
duced the speculating public to extend
itself beyond its means. While reports

0

slackening business in certain lines

industry may have been one factor

in the final break, the main cause of
the drastic character of the decline was
in the condition of the market itself.”

Reports “from all over the country”

 

indicate “general business to be pro-

ceeding in a healthy and orderly fash-
ion which is in marked contrast with
the chaotic conditions which have ex-
isted in the stock market. Recent re-
ports from the industries have been
favorable, indicating that confidence
is unimpaired.”

That the bank is right in its obser-
yations on existing fundamentals in
business few will deny but what many
persons now wonder is how much con-
sumer purchasing power has been hurt
by the break. The bank’s honest an-
swer to this question is that time
alone must tell. It does observe that
usually “whether the misfortune be a
hurricane, a great conflagration, or a
stock market crash, the first impres-
sions always invariably exaggerate the
true extent of the damage. Never be-
fore in the history of the country have
our industries been better fortified as
to cash, condition of inventory or
soundness of corporate structure.
There has been no inflation of com-
modity prices to require correction; no
crisis in the banking system to ag-
gravate the situation.”

While it would be idle to say that
the market’s collapse will leave no
harmful effects, it is possible that the
swiftness of the decline and the subse-
quent recovery may enable business to
get through the adjustment without
the serious mishaps that for a time
seemed inevitable.

Paul Willard Garrett.
{ Copyrighted, 1929.]

—_—_2-+>__—_
Federal Reserve System Is Back in
Control.

With the recent impressive reduc-
tion in brokers’ loans has come a
simultaneous sharp increase in mem-
ber bank loans on securities that

MICHIGAN TRADESMAN

puzzles those who do not understand
its import.

To many the record cut in brokers’
loans a week ago lost in significance
when on Tuesday this week the mem-
ber banks showed a $1,259,000,000 ex-
pansion in loans on securities. What
this means in reality is not that the
Reserve credit structure has been
weakened by events of the last fort-
night but that the money authorities
now are back in control.

It need scarcely be repeated here
that loans to brokers from member
banks fall into three categories: (a)
funds supplied by member banks for
their own account, (b) funds supplied
through member for out-of-town banks
and (c) funds supplied by member
banks by other lenders such as wealthy
individuals and large corporations. Up
to two years ago most of the funds
supplied to brokers were loaned by
member banks either for their own ac-
count or for their out-of-town corre-
spondents. Individuals and corpora-
tions then began to take advantage of
the attractive call rates, they instruct-
ed the banks to loan for them direct-
ly, making the bank simply an agent
in the transaction.

No very great increase has been
made for months in the volume of
funds loaned to brokers by the banks
themselves but the tremendous expan-

‘

sion in loans for “others” swelled the
total to record proportions. It was
on these funds that the markets of
last summer and the early autumn fed.
It was this shift in method that lost
for the member banks their control
over loans for a time. Banks are not
in a position to supervise funds routed
through them to the call market by
individuals and corporations.

When two weeks ago these private
lenders suddenly withdrew their funds
from the call market a vacuum would
have been created except for the
prompt action of the member banks in
taking over responsibilities abandoned
by the private lenders. So, while the
reduction in brokers’ loans for “others”
has been drastically reduced, and while
member bank loans on securities have
been multiplied, a fundamental differ-
ence exists in the situations now and
a month ago. The control over the
credit situation has been restored to
the Reserve. Paul Willard Garrett.

{ Copyrighted, 1929.]

++ -____
$10,000,600 Rise in Revenues This
Year.

The recent general advance in ciga-
rette prices, ordered by leading pro-
ducers, is expected to effect a sub-
stantial rise in earnings in the last
quarter this year as well as in 1930.

Output is almost certain to increase
for sales of cigarettes have been gain-
ing at the rate of about 12 per cent.
annually for seven years, and Septem-
ber production rose about 13 per cent.
over the corresponding month of last
year. Consumption of cigarettes has
grown in good times and bad at a
higher rate than the increase in popu-
lation.

Even the disturbances in China, the
leading foreign field for American
cigarettes, have failed to diminish pro-
duction in this country.

“Not only has the recent price in-

 

 

Dice up-

on a time, you went
to your banker for
accommodation .. .
now you go to him
for service. And the
whole evolution of
banking, as con-
ceived by the Old
Kent, lies in that
difference. Do you
know just how far
the Old Kent goes to
serve you? If you
don’t, why not find
out? An investiga-
tion might prove
lastingly profitable!

 

November 13, 1929

OLD
KENT
BANK

14 OFFICES
RESOURCES OVER
$40,000,000.00

SRVAASS Ssh,

 

 

 

 

 

The Measure of a Bank

The ability of any banking institution
is measured by its good name, its financial
resources and its physical equipment.

Judged by these standards we are proud
of our bank. It has always been linked
with the progress of its Community and
its resources are more than adequate.

GRAND RAPIDS SAVINGS BANK

“The Bank Where You Feel At Home”’
16 CONVENIENT OFFICES

 

 

 

 

 

 

 

Sake

ra rr

Spent Seo

eee

 

 

 

 

PaO

aaa

sae

 

ers esa

 

November 18, 1929

MICHIGAN TRADESMAN

13

 

crease widened the margin of profit for
the manufacturer but it also has at-
tracted attention again to the tobacco
shares, which have been comparatively
neglected marketwise since the price
war began about two years ago,” says
a survey of the industry in the latest
Collins, Hall & Peckham review.

“Definite indication of the prosper-
ity enjoyed by this group is to be seen
in the declaration by the American
Tobacco Company of an extra $2 cash
dividend and the statement of Bow-
man Gray, president of the R. J. Rey-
nolds Tobacco Company, that “profits
for the nine months were substantially
better than for the same period last
year.’

“Tt seems likely that increased con-
sumption of cigarettes by women will
be the major factor in future expansion
of sales.

“Tt has been estimated,” the review
continues, “that the four leading pro-
account for
mately 9 per cent. of the total produc-
tion—will derive about $10,000,000 ad-
ditional revenue this year as a result

ducers—which approxi-

of the rise in wholesale cigarette
prices.”
The decline in stock prices has

placed shares of the leading producers
on an average of slightly less than 5
per cent. yield basis, American To-
bacco yielding about 4.76 per cent.,
considering the $2 extra dividend;
Liggett & Myers about 5.10 per cent.,
with $1 extra, and Reynolds about 4.62

William Russell White.
[Copyrighted, 1929.]
—_++.—____-

Stock Yields Lifted By Break.

A full one per cent. in the yield of-
fered by representative listed stocks
had been added through the market’s
decline from the low of the year when
the market closed last week but a fur-
ther decline has made stocks yield still
more than they did then.

Two months ago, on September 7,
when the weighted index computed
by Standard Statistics Company, Inc.,
reached its record peak, the yield on
ninety stocks was but 2.88 per cent.
At their respective peak prices the in-
dustrials returned 3.15 per cent. The
return from the rails was 3.84 per cent.
The utilities returned 1.65 per cent.
When the market closed last week
these same issues by virtue of the break
were all yielding substantially more.
The yield on the ninety representative
stocks had been increased to 3.79 per
cent. Industrials to 4.11. Rails to 4.49.
Utilities to 2.42, This week’s decline
indicates that at the close of business
to-night still larger yields will be re-
ported.

The return to popularity of bonds in
the last ten days shows that an in-
creasing number of American investors
now are more interested in fixed inter-
est-bearing obligations than in specu-
lative instruments. Whether the re-
cent shift to bonds reflects a far-reach-
ing change in public psychology that
will restore former relationships be-
tween stock and bond yields remains
a question. Up to not so very long
ago stocks regularly sold at levels
yielding more than bonds. For more
than a year bonds have offered a re-
turn substantially greater than stocks.

per cent.

At the extreme 1929 levels stocks were
yielding but 2.88 per cent. and bonds
4.77. While the market’s setback has
increased the available yield from
stocks to 3.79 per cent. that return still
is almost a full one per cent. under the
4.73 offered through an investment in
bonds.

That investors now are exercising
greater scrutiny in the
stock issues than at any time in late

selection of

years nobody will deny but how far
stocks will fall or stock yields rise be-
fore they once more find a stabilized
The

question is as much one for the psy-

investment level nobody can say.

chologist as for the economist.
Paul Willard Garrett.
[Copyrighted, 1929.]
e+

Chain Store Propaganda Gets Severe
Setback.

The National Chain Store Associa-

Chi-

cago came to the conclusion that it

tion at its recent convention in

was desirable, if not essential, to es-
tablish a closer measure of “public re-
lations” with the public whom it seeks
to serve.

Somewhat of a definite and severe
setback to the program there outlined
was given by the action of the officers
and directors of the National Editorial
Association who, at a meeting in St.
Paul a few days following the decision
of the chain magnates in Chicago,
adopted by unanimous vote the follow-
ing drastic resolution:

Whereas— The attention of the
Board of Directors of the National
Editorial Association has been called
to the fact that a National association
of chain stores is about to start a free
publicity propaganda campaign through
one of the largest free publicity agen-
cies in the country; and

Whereas — The organized news-
papers of the United States, as repre-
sented by the National Editorial As-
sociation, have voiced strong opposi-
tion to such free publicity propaganda;
therefore be it

Resolved—That the officers and
members of the Board of Directors of
the National Editorial Association, do
at this time again emphatically de-
nounce such unfair attempts to secure
advertising matter in daily and weekly
newspapers under the guise of “news
matter” and we urge the newspapers
of the Nation to co-operate in mak-
ing such campaigns a distinct failure
as far as using the material thus fur-
nished is concerned.

——_>-.___
Suit Alterations Numerous.

That consumers are not accepting
the new lengths in suits as freely as in
dresses is indicated by reports received
in the primary market from out-of-
town stores regarding the number of
alterations demanded. A_ tabulation
made in one authoritative quarter in-
dicates that fully 40 per cent. of the
skirts purchased in suits
altered for length. In about 25 per
cent. of sales the new lengths are ac-
cepted without comment, the tabula-
tion shows, while in the remaining 35
per cent. alterations of length are
avoided through clever selling of the
new lines by saleswomen. These fig-
ures are taken by the tabulator as

are being

definite proof that extreme lengths in
suit skirts should be avoided by man- _ telligent use
ufacturers.

Success is often the result of
of apparently in

facts.

in-

significant

 

 

THE
STABILIZING
FACTOR

Fifteen million investors, it is estimated, buy outright.

Three million people, estimated, buy on margin.

The buyers who have pyramided their holdings in loans were re-
cently forced to sacrifice securities regardless of earnings, future or
price.

The larger class of buyers, representing the investors who purchase
outright, have not been forced to liquidate, and are still enjoying their
dividends, rights and future. This class will reap the benefits of sub-
normal prices by making additional investments at current levels with
funds which were awaiting this opportunity.

The tremendous purchasing power represented by 15,000,000 such
investors, plus the investment trusts and insurance companies, plus
millions of new investors, assures the future stability of the market.

We recommend, therefore, that our clients and friends buy carefully
selected securities of proven worth at current prices for future income
and appreciation.

Our statistical department will furnish upon request a list of leading

Utility, Industrial and Railroad
Stocks and Bonds

All facilities of our organization —-are at your command.

LINK, PETTER
& COMPANY

INCORPORATED
Investment Bankers and Brokers

Grand Rapids Muskegon

 

 

: Ag RO A ee

atl tlle ell

 

L. A. GEISTERT & CO.

Investment Securities

GRAND RAPIDS— MICHIGAN
506-511 GRAND RAPIDS TRUST BUILDING

Telephone 8-1201

 

 

 

 

 

GRAND RAPIDS
NATIONAL BANK

Established 1860—Incorporated 1865
NINE COMMUNITY BRANCHES

GRAND RAPIDS NATIONAL COMPANY

Investment Securities

Affiliated with Grand Rapids National Bank

 

“The Bank on th
Square”

 

 

 

 

 

14

Tribute to the Memory of Charles H.
Kinsey.

Charles H. Kinsey was born Feb.
13, 1860, and died June 13, 1929. He
lived all his life within sight of the
farm) where he was born, his father,
David Kinsey, having purchased from
the Government the land which is now
the village of Caledonia. On Feb. 11,
1890, he was united in marriage to
Carrie E. Spaulding, daughter of Mr.
and Mrs. Miner P. Spaulding. Mrs.
Kinsey passed on Oct. 8, 1916.

Mr. Kinsey was always active in vil-
lage and community affairs, having
served as village president for ten years
and as a member of the council thirty
years. For four years he was treas-
urer of the township of Caledonia.

When a young man he began work-
ing in the general store of John Col-
burn, later purchasing the business
with A. Meyers as his partner. After
some years he purchased Mr. Meyers’

 

Charles H. Kinsey.

interest in the store. For thirty-eight
years he had been a prominent figure
in the business life of the village. He
was more vitally interested in local
associations rather than in outside af-
fairs. For a number of years he was
secretary of the Caledonia fair, having
a great love for horses and all kinds
of stock.

He was a member of the I. O. O. F.
lodge, of which he was treasurer for
many years. He was also a member
of the Modern Woodman.

Mr. Kinsey leaves one son, Miner
D. Kinsey, and three granddaughters
in Grand Rapids; one daughter, Mrs.
Joseph E. Cronin, of Chicago; two
sisters, Mrs. Matilda Wade, of New
Brigden, Alberta, and Mrs. Jennie
Center, of Grand Rapids, and one
brother, J. Verne Kinsey, of Newberry,
Michigan.

The store is being operated under
the name of C. H. Kinsey, Est., by a
brother-in-law of the deceased, George
W. Kraft.

—_—__+<+-~+—____

Limericks That Are Some Limericks.
Little Jack Horner stood in a cor-
ner, watching the girls go by; he tip-
ped his lid, to a cute little kid, and
she gave him a sock in the eye.
There was a young man from Da-
kota, who purchased a second-hand

MICHIGAN TRADESMAN

motah, but, as he foreboded, the. darn
thing exploded, now Dakota is minus
a votah.

A facetious old cinnamon bear, was
asked in a picnic to share. “Their in-
tention,” grinned he, “When _ they
called upon me, was to make this a
spicy affair.”

A grasshopper jumping his best, was
advised by a hen to take a rest. “We
must save your poor legs,” said the
layer of eggs, as she swallowed him
down with great zest.

A sultan at odds with his harem,
thought of a way he could scare ’em;
he caught him a mouse, which he freed
in the house, thus starting the first
harem-scarum.

These wonderful wireless announc-
ers, have gained much renown as pro-
nouncers; take words such as Idyll, or
Cholmondeley, or Fidyll—they never
trip over these nouns, sir.

A right-handed writer named Wright
wrote wrong when he tried to write
“right.” For he always wrote “rite,”
when he tried to write “right,” so he
always wrote rot writing “rite.”

Growled a surly old farmer of
Shoreham, “When folks trespass I
ignore ’em, but my old bull, who runs
free, has instructions from me, to pur-
sue the intruders and gore ’em.”

There was in the state of Ohiar a
maiden named Helen Mariar, who ever
would sail, down a banister rail, when
she thought there was’ nobody nigh
her.

Now, her brother, whose name was
Josiar, fixed the rail with a piece of
barbed wiar; but it wouldn’t be best,
to tell you the rest, for we’re blushing
already like fiar.

There was an old ma nnamed Sid-
ney, who drank until he ruined a kid-
ney. It shriveled and shrank, as he
sat there and drank, but he had a good
time of it, did’n’e?

There was an old man named Sid-
ney, who drank till he ruined a kid-
zest; so hard did he press her, to make
her say “Yes, sir!” that he broke three
cigars in his vest.

There was a young lady of Ryde, of
eating green apples she died. Within
the lamented, they quickly fermented,
and made cider inside her inside.

A certain young man named Mc-
Girth was born on the day of his birth,
he was married, they say, on his wife’s
wedding day, then he died on his last
day on earth.

Gather round and hear Annabelle
rave; she is one you might call fash-
ion’s slave. In a bobber shop chair,
che dozed off, I declare, and the bobber
gave her a shave.

——_~> +.
Why Margin Is Figured on Selling
Price.

Because neither margin nor profit is
made until the sale is made.

Because expenses are always figured
in relation to sales.

Because total sales are usually avail-
able at a glance.

Because allowances and discounts
are always figured on selling price.

Because a large part of lost profit in
actual cases is traced to figuring mar-
gin on cost and expenses on selling.

Because this method truthfully repre-
sents the per cent. you make on a

sale. To base the selling price on cost
exaggerates the percentage and is mis-
leading.

 

November 138, 1929

The first step in developing a good
clerk is to give him confidence in him-
self.

 

 

CHICAGO — GRAND RAPIDS ROUTE
Merchant Freight Transportation with Store Door Delivery
Over Night Runs between Chicago and Grand Rapids

SERVICE
GRAND RAPIDS MOTOR’ EXPRESS COMPANY

General Offices 215 Oakes St., S. W., Grand Rapids, Michigan
Chicago Terminal 1800 South Wentworth Ave.

DAILY

 

 

 

 

 

 

 

 

 

 

 

| acme Says —

"The world owes a living only to the
man who earns it, hence a lot of people
are getting head over heels in debt.”

KVP DELICATESSEN PAPER

has a wonderful earning power. The many uses and
protective qualities of this sheet will actually earn
money for the user.

If by the quality of this sheet and the service we give
you, we do not earn the right to ask for your business,
we have no right to expect it.

KALAMAZOO VEGETABLE PARCHMENT CO.

KALAMAZOO, MICHIGAN

 

 

Phone 86729

THE INVESTIGATING AND ADJUSTMENT CO., INC.
COLLECTORS AND INSURANCE ADJUSTERS

Fire losses investigated and adjusted.

Collections, Credit Counsel, Adjustments, Investigations

Suite 407 Houseman Building

Night Phone 22588

Bonded to the State of Michigan.

Grand Rapids, Michigan

 

 

 

 

 

INVESTMENT
SECURITIES

The

Industrial Company

Associated with
The
Industrial Bank
Grand Rapids,

Michigan
Resources over

$5,600,000.

     
            

 

; Fenton

Davis
&
Boyle

Lhvestment Bankers

Vv

Detroit
Grand Rapids
Chicago

 
   
     
     
      
        

We recommend the
purchase of
FEDERATED

PUBLICATIONS, INC.
6% SECURED GOLD
NOTES
WITH STOCK PURCHASE

WARRANTS

Write or Phone us for
Particulars

    

 

 

 

 

 

GEO. B. READER
Wholesale Dealer in
Lake, Ocean, Salt and
Smoked Fish
1046-1048 Ottawa Ave., N., Tel. 93569
GRAND RAPIDS, MICH.

 

November 13, 1929.

MICHIGAN TRADESMAN

 

15

 

MUTUAL FIRE INSURANCE

The Rising Tide of Mutualism.

 

Mutual insurance is beginning to
take its rightful place among the
financial service institutions of the

United States. It has, since the be-
ginning, even before the institution of
the Nation, been going on the even
tenor of its way steadily, successfully
for the benefit and advantage of those
whe chose to avail themselves of the
opportunity of membership in the most
extensive co-operative enterprise in
the country. That mutual insurance
did not exert itself in extending its
field of usefulness is not the fault of the
system but rather of its management.
Too many of the country’s old sterling
mutuals have been content with a safe
and conservative management rather
than an aggressive, forceful one. This
is proven by their history, many of
them having been in business for a
century, er more, and which are still
doing their business in the method in
which they began, in the locality
where they were organized. At the
same time many of the more recently
organized mutuals have been forging
ahead, extending their field of useful-
ness, until they are veritable giants in
the insurance affairs of the present.

During the years of mutual experi-
ence many attempts have been made
to promote such companies for the
personal aggrandizement, and profit, of
the promoters. Many of these com-
panies were milked dry before they had
a chance to succeed. A number of
them met with failure which for a
short time cast an unfavorable shadow
over the’ entire structure of mutual in-
surance. But, at that, statistics will
show that a larger percentage of mu-
tual fire insurance corporations are in
existence to-day than of any other
form of insurance incorporation. In
other words fewer have failed notwith-
standing numerous statements to the
contrary. This is contrary to the gen-
eral experience of co-operative enter-
prises in other fields. This faet would
prove that insurance is peculiarly a
field to which co-operative endeavor is
best adapted, and that failures are not
the fault of the system but of improper
or inefficient management.

That the mutual, or co-operative,
form should be peculiarly adapted to
it is undoubtedly due to the funda-
mental idea underlying all insurance—
viz: the collection from the many to
pay the losses of the few who have
been unfortunate enough to suffer a
loss. Whatever tontrary opinion may
be held by some, every insurance car-
rier must necessarily collect every cent
paid out for loss or expenses from the
policy holders or the ones protected.
Where there is capital stock for a guar-
antee of payment of the loss another
ingredient must be added to losses and
expenses—viz: a small profit on such
invested capital. If this profit on cap-
ital were to be confined to the income
from investments this capital would
not be invested in the insurance busi-
ness for it would be safer in other lines.
Therefore capital stock is not to be
used for the payment of either losses
or expenses. The premium collected
from the insured must take care of

those items. The capital stock is to
be held only as a guarantee that the
stock company will fulfill its obliga-
tions. But the policy holder must pay
for this guarantee which is included in
the premium paid for the protection.
If losses are prevented by the insured
the capitalist will reap the benefit of
such savings and his profits will be en-
hanced. The insured will reap no ad-
It is this fact which is re-
sponsible for the much held idea that
can pay all
losses—“‘let it burn, it’s insured.”

vantage.

the insurance company

this and other stand-
point the mutual, or co-operative, sys-

tem

From every
to be ideal. Every
member policyholder is interested not
only in his own risk but in everyone

would seem

insured in his company and in the con-
And the
system has proved economical and
efficient when properly managed and
operated.

duct of the company itself.

In life insurance the mutual system
has generally accepted as the
proper method of taking care of the
interests of the policyholders. A num-
ber of large and successful stock life
companies have been mutualized with
much profit to the member policyhold-
ers and to the enhancement of the
service to the public at large.

been

In other fields of insurance includ-
ing casualty lines the mutual plan has
been successful in the numerous in-
stances where mutual companies have
entered the field. Thus the mutual
principle is applicable to all lines of in-
surance coverage as is proven by
actual experience.

Many people, including some mu-
tual adherents, are of the opinion that
mutual insurance occupies a secondary
position in the insurance world. This
opinion is due to the fact that statis-
tics show that only about twenty per
cent. of all insurance is carried in mu-
tual companies. These people mistake
quantity for quality. They forget that
the majority does not always buy the
best of any line, and that demand may
be created by advertising and propa-
ganda.

For years mutual companies have
been content to go along in the staid
old conservative way furnishing the
best protection and_ service at the
minimum of cost. New members were
scarcely sought, but were forced to
apply for. the mutual protection de-
sired. Of active propaganda, adver-
tising, there has been little. Books on
mutual insurance are few and very
little known, while of mutual periodi-
cals there are practically none. The
light of mutual insurance has remained
hidden, concealed from the public eye.

During more recent years, however,
mutual insurance has been advancing
by leaps and bounds. An active Na-
tional organization, supplemented with
numerous state and other mutual as-
sociations, have been enlightening the
insuring public on the subject. Many
mutuals have, in recent years, seen a
new vision of mutual insurance. New
spirit, new life, has called attention of
the insuring public to the benefits and
advantages that accrue to membership
not only in the saving of cost but in
more worth while, better service. To-

day mutual insurance is recogiized as
It is
successfully meeting the well organ-

a beneficial business enterprise.

ized competition and opposition of the
stock system and is more than holding
its own in public Statistics
show that every year the mutuals are

lavor.

filling a larger percentage of the in-
needs of the ‘The
tide is rising.

surance country.

0
Floral Ornaments Well Ordered.
Floral ornaments are benefiting from

the new styles, orders for both coat

and dress flowers showing a gain over
last year at this time. In demand for
evening wear are flowers of chiffon and
transparent velvet. For wear with
coats considerable interest has been
shown in new types of pearlized gar-

For holiday selling
individual

denias and violets.
wholesalers are featuring
boxes of cluster flowers of a variety of
types and colors. These are intended
for wear with coats and are priced to
retail from 50 cents up.

> +.

There’s a Reason.

“Oh, what a strange looking cow,”

 

exclaimed a sweet young thing from
Detroit. “But why hasn't it any horns?”
“Well,

“some cows is born without horns and

you see,’ said the farmer,

never has any, and others shed theirs,
and some we dehorn, and some breeds
have horns at all.

ain't supposed to

There’s a lot of reasons why some
cows ain’t got horns, but the big rea-
son why that cow ain’t got horns is

because she ain't a cow—she’s a horse.”

 

FINNISH MUTUAL FIRE
INSURANCE COMPANY

Calumet, Michigan

Organized for Mutual Benefit
Insures Select Mercantile, Church, School and Dwelling Risks
Issues Michigan Standard Policy
Charges Michigan Standard Rates

Saved Members 40 to 68% for 33 Years

No Membership Fee Charged
For Further Information Address
FINNISH MUTUAL FIRE INSURANCE CO.

CALUMET, MICHIGAN

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

nenecetis 0% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

Affiliated with

320 Houseman Bldg.

 

The Michigan
Retail Dry Goods Association

Insuring Mercantile property and dwellings
Present rate of dividend to policy holders 30%

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

Grand Rapids, Mich.

 

 

 

BS MGRaRe Rare th eMeR oa

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;
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:
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;
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Le Sb Raa bupaaat

 

AY ea ap ORT SREY A CRP ANA BOAR IO pH

MICHIGAN TRADESMAN

November 13, 1929

 

16
MUSIC AND LAUGHTER.
They Do Much To Make Life
Enjoyable.

It was along in the 60’s when I was
teaching my first country school that
an incident occurred which, when I
recall it, brings up a picture of inter-
esting faces and pleasing incidents. It
was toward the close of the afternoon
session when probably because of poor
ventilation every pupil seemed to be
uneasy and a spirit of dissatisfaction
seemed to be growing and anxiety for
the hour for closing to arrive. All at
once a titter and then a rollicking
laugh from the youngest pupil in the
school attracted attention. Evidently
the little boy couldn’t control it and
the pupils next to him began to laugh,

and in a few moments the whole school °

were in hearty laughter. They didn’t
know what they were laughing at, but
it was contagious and they were nerv-
ous and it was a very pleasing incident.
I didn’t know what caused it, but after
the excitement was somewhat sup-
pressed I asked the little boy quietly
what made him laugh and he said, “A
tiny mouse came up out of that knot-
hole and nibbled at my toe,” and of
course this gave me the opportunity to
tell the story to the whole school and
we all laughed again and the tension
was loosened and the day was closed
in a happy frame of mind for us all.
Just before we separated I recalled a
song that was quite familiar to me and
I told them the words of it and later
on we sang it many times and always
recalled this incident. Some of the
words ran like this:
I love it, I love it,
The laugh of a child

Now rippling and gentle
Now merry and wild.

It floats on the air

With its innocent gush,
Like the thrill of a bird
In the twilight’s last hush.

It floats on the air

I,ke the tones of a bell,
Or the music that dwells
In the heart of a shell.

Oh the laugh, the laugh of a child

So wild, so wild, and so free,

Is the merriest, merriest sound

In the world to me.

I often rise early in the morning and
spend an hour or two in my garden
and the song of the brown thrush at
the top of the elm tree is a source of
great joy to me. Often he is joined
by the catbird, who is almost as good
a singer, and then the Baltimore
oriole whistles through the cadences
of the other birds and a concert is in
vogue. And then, to complete the in-
teresting incident I often look at the
Eastern sky and myself join in the
morning salutation:

How gently breaks the dewy morn,
How caim and how serene;

How hushed and still all Nature seems
seneath the day's first beam.

The Eastern heavens are all aglow,
And lo, the glorious sun

Burst forth in majesty arrayed,
And lo, the day's begun.

It puts one into a sweet frame of
mind for the day’s responsibilities to
start out in the morning with a laugh
and a song. And then how beautiful
it is at the close of day, when the
beauty of the Western sky makes its
appeal and the sweet notes of the her-
mit thrush fit into the frame of mind
awakened by the close of the day, and

if one can recall the words of a familiar
song and give it utterance, it assures
quietness to the soul and this closing
of the working hours adds another
beautiful number to the program of
the succession of days.
How soft the happy evenings close
‘Tis the hour of sweet repose

Good Night.
The summer winds have sunk to rest,
The moon serenely bright
Sheds down her calm and gentle ray;

Softly now she seems to say
Good Nght.

These tranquil hours of social mirth,
Form the dearest ties on earth,

Good Night.
And while each hand is fondly pressed,
Oh may our prayers to heaven
With humble fervor be addressed:
For its blessings on us rest,

Good Night.

Oh how each gentle thought is stirred
As we breath the parting word

Good Night.
Could we but ever feel as now,
Our hearts with love upraised.
And while our fond affections flow,
Hear in murmurs soft and low:

Good Night.

Do you remember the story of the
Italian who along in the Middle Ages
spent nearly his lifetime in completing
a chime of bells, only to lose them
through an invasion of his city by a
band of marauders from another city.
For years he hunted here and there for
his beloved bells and nearly lost his
mind in the quest, when one evening
while floating on Lake Como he heard
the chime of his beloved bells. In a
moment he was in an ecstasy of de-
light and fell into his companion’s
arms and passed away. Tom Moore,
the wonderful interpreter of poetic
emotion, immortalized this incident
when he wrote:

Those Evening Bells, those Evening Bells,
How many a tale their music tells

Of youth and home and that sweet time
When last I heard the r soothing chime.

Those joyous hours are passed away,
And many a heart that then was gay,
Within the tomb now darkly dwells
And hears no more those Evening Bells.

And so ‘twill be when IT am gone,

That tunful peal will still ring on,
While other bards shall walk these dells
And sing your praise, sweet Evening Bells.

We have a delightful custom in our
family and among our friends when we
get together for an evening and are
about to separate, we all joining hands
and singing:

Good-night, ladies; Good-night, ladies,
Good-night ladies,
We're going to leave you now.
Merrily we roll along, roll along, roll
ponte we roll along, o’er the deep blue
sea,
and then we follow it with a slight
change of “Sweet Dreams, * Ladies,”
etc., and as we part, it leaves a beau-
tiful thought to stay with us of a de-
lightful occasion and fits into the sweet
dreams which may follow our delight-
ful reunion.

I enjoy sitting at a table when the
head of the family or some member of
the household voices a blessing. This
may be varied in a good many ways
and adds to the pleasures of home life.
Quite often we have a number on the
Victrola before we sit at meals, and
again when we have a little party to-
gether we often, in lieu of the blessing
together sing the Doxology and some-
times we vary the whole program and,
instead of making it solemn, someone
of us will tell a mighty good story
and we all join in the laugh. This
brings us in a good frame of mind for

digestion and it gives flavor to the
meal time.

Man is the only animal who laughs.
This seems rather strange for there
are various methods in which animals
express their joy. The little dog wags
his tail when he is happy, and I sup-
pose that is his method of expressing
laughter. And there are various ways
in which animals seem to express joy
and goodwill and loving-kindness; but
it is reserved for man alone to actually
smile and laugh.

Martial music illustrates the import-
ance of music in awakening the emo-
tions and producing a frame of mind
that comports with an occasion. The
singing of the National hymn in all
countries awakens strong emotions and
brings to the surface wonderful ex-
pressions of patriotism. In the school
room music can always be used to
great advantage in awakening sym-
pathetic feeling with regard to the
various processes of the schoolroom,
and the wise teacher knows how to fit
in music and laughter with the educa-
tional processes so as to give them
relish and satisfaction. Occasionally
in our country schools we used to sing
what they called “rounds” and some-
times have a round of singing break
upon the monotony of the schoolroom
and give joy and gladness to the sober
acquirement of knowledge. I recall
the words of several of them now:
Here's a health to all them that we love.
Here’s a health to all them that love us.
Here’s a health to all them that love those

that love them
That love those that love them that love
us

and the old familiar one—‘Scotland’s
burning.” We had a song that re-
peated the rivers of the world, using
the tune of Yankee Doodle and had
some pupils point out the rivers as we
sang them on the maps, which made
a wonderfully attractive exercise. That
song of the rivers, which I learned
when I was eleven years old, I can re-
peat to-day with accuracy and_ it
brings up the most delightful memories
of my boyhood.

In the church and the Sunday school
music has a charm which adds to the
effectiveness of devotion and brings a
glint of joy into the hearts of the
worshippers which comports with the
devotional
question whether enough thought is
given to this mingling of harmonies of
music with the religious thoughts
which are expressed in other ways. I
recall an incident which turned music
into laughter in connection with the
Sunday school I attended in my early
boyhood. It was in the Second Baptist
church in this city. Moreau Crosby,
whom some of you may remember,
was superintendent of the Sunday
school and A. ). Daniels was the sec-
retary. Rev. C. B. Smith was pastor
of the church—the “old Doctor’ we
called him—and he was a familiar
figure on the streets of our city for
many years. He was an_ original
thinker and his methods of carrying
divine truth to his church were orig-
inal. He liked to induct an enthusiastic
spirit into the exercises and on one
Sunday just before the Sunday school
was called to order, he had an in-
spiration he thought would carry en-

exercises. I sometimes

thusiasm into the opening exercises,
and he turned to the piano and said,
“Cora, let’s sing ‘Hold the Fort’ and
sing it with a vim,” and then he turned
to the school and said, “All of you
join with me in singing ‘Hold the
Fort, for I am coming’ and let us
march around the room and then fall
into our places ready for the opening
It started out well. Do
you remember the words?

’

exercises.’

Ho, my comrades, see the signal
Waving in the sky
Reinforcements now are coming,
Victory is nigh.

Hold the fort for I am coming,
Jesus signals st/ll.
Wave the answer back to heaven:
By Thy grace we will.
When the end of this chorus was
reached, everybody was enthusiastic,
everybody was singing with a vim; but
do you remember how the next verse

opens?
See the mighty host advancing,
Satan leading on . seu

and the “old Doctor” up to this time
had been swinging his arms and ex-
pressing in various ways his delight
and when this point was reached,
everybody collapsed at the’ situation
and even the old Doctor dropped into
a seat and laughed until the tears ran
There was a titter
through the Sunday school hour from
many of the classes as they recalled
the peculiar situation.

down his cheeks.

Are you worsted in the fight?
Laugh it off.

Are you cheated of a right?
Laugh it off.

Don’t make tragedies of trifies,
Laugh it off.

Don't shoot butterflies with rifles,
Laugh it off

Does your work get into kinks?
Laugh it off.

Are you near all sorts of brinks?
Laugh it off.

If it’s sanity you're after,

There’s no recipe like laughter,
Laugh it off.

Music and laughter in the family
circie are important concomitants to
bring about harmony of thought and
action and beauty of life which can
be produced by no other elements. If
you haye a good story which is full
of laughter, don’t waste it on some
boon companion, bring it home to your
family circle and have them all join
in the laugh. If you have had an in-
cident in your day’s work which had
fun in it, bring it home to your do-
mestic circle and reproduce it there,
so that your dear ones may unite with
you in the enjoyment of it. Here is
the place, of all others, in the family
circle, for the enjoyment of the best
things in life that can be expressed in
laughter and music.,

Charles W. Garfield.
—_2--2____

New Shoe-Millinery Containers.

To solve the problem of keeping
shoes and hats in the most convenient
place in the home, new types of com-
partment boxes are being placed on the
market. The boxes are of artistic de-
sign, covered with a patterned wash-
able paper and are light enough in
weight to be easily portable. The in-
terior is arranged to provide an in-
dividual unit for each pair of shoes
and a large-sized one for millinery.
The boxes are available in different
sizes and are priced to retail at popular
figures.

 

 

November 13, 1929

MICHIGAN TRADESMAN 17

 

Grocery Terminals For Cities Ap-

proved.

Plans for establishing co-operative
grocery terminals in principal cities
were approved and concentration in
distribution as an efficiency measure
were considered by the Associated
Grocery Manufacturers of America in
their annual convention at Washington,
Di Ca Nov. 6.

The housewife was declared by Lor-
ing A. Schuler, editor of the Ladies
Home Journal, to be the vital factor
in the grocery business.

Control of distribution lies wholly
in the hands of the manufacturers and
the 26,000,000 women who are buying
for the homes of America, Mr. Schuler
told the convention.

“The only danger at present,’ he
said, “is that the manufacturer in his
anxiety to appease a long line of mid-
dlemen may forget that the home-
makers of this country, spending 85
per cent. of all the money that goes
into the retail trade, are in absolute
command of the sifuation.”

-“The household buyer,” he said, “is
primarily concerned with only three
things, quality, price and_ service.
Where she finds these three factors, or
the first plus either the second or the
third, is where she will buy. Quality
she demands as never before. No re-
tail system can successfully oppose
this demand.”

Speaking of the future, Mr. Schuler
said:

“The next ten years may witness
the elimination of the butcher and the
fruit stand, and the sale of hard-chilled
meats, vegetables, fruits, even frozen
milk in a brand new kind of grocery
store, or perhaps at the soda fountain.

“Or we may see a new chain of
grocery outlets spring up if the pack-
ers win release from the consent de-
cree that now prohibits them from
entering retail trade.

“Even if all these changes, and still
more to come to pass, I cannot see any
cloud on your horizon if you continue
to maintain the confidence of the
household buyer.”

The grocery terminal movement, in
which the 230 member companies of
the association are expected to partici-
pate jointly, was outlined to the con-
vention.

Declaring that the project will af-
fect every person in the United States,
H. R. Drackett, president of the as-
sociation, said that co-operative ware-
housing will be the most progressive
step ever taken in distribution and that
the grocery terminal system will un-
doubtedly effect economies for con-
sumers in all parts of the country.

Discussing the Sherman act, Charles
Wesley Dunn, general counsel of the
association, said that to make the ad-
visory service of the Department of
Justice and the Federal Trade Com-
mission formal and complete, and to
realize its full constructive possibilities,
legislation is necessary.

“Tt is desirable,” he said, “to provide
that the act shall not prevent or pun-
ish business or trade action the only
purpose and effect of which is to pro-
mote constructive competition.”

————E———
Each moment counts for or against

us in the battle of sales.

 

 

a OT OT OE ee

AMERICAN COMMONWEALTHS
POWER CORPORATION

+000 > a — 0+

In the opinion of many leaders in finance, industry and economics
the Gas Industry affords the greatest opportunity of any industry
for future development.

There are over 20,000 new uses for gas today which were un-
known fifteen years ago.

Gas is rapidly finding its place in the home where it is best suited

piety ; } 1
for cooking, and for water and house heating purposes.
0? D

The many forms and typzs of manufacturing and chemical
y k : D ae

processes, nearly all of which require heat, have multiplied the

gas requirements of industry many fold.

The position of American Commonwealths Power Corporation in
the Gas Industry is indicated by the following Chart:

A Great Future for the Gas Industry

‘Miscellaneous
- Utility Services f:
19.90%

 

Gross Revenues for the 12 months ended
September 30, 1929 were derived from
sources indicated above.

CLASS A COMMON STOCK
DIVIDEND POLICY: Directors of the Corporation have placed the

Class A and Class B Common stocks on an
annual 10% stock dividend basis, payable quarterly in Class A Com-
mon stock.

MARKETABILITY: Both classes of Common stocks of the Cor-
poration are traded in on the Chicago Stock
Exchange and the New York Curb Exchange.

 

For further information about the Corporation, its securities and areas
served, inquire of your investment security dealer, or address the Secretary,

American Commonwealths Power Corporation
120 BROADWAY, NEW YORK

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DRY GOODS

Michigan Retail Dry Goods Association.
President—F. H. Nissly, Ypsilanti.
First Vice-President — G. E. Martin,

Benton Harbor.

Second Vice-President—D. Mihlethaler,

Harbor Beach.

Secretary-Treasurer — John Richey,

Charlotte.

Manager—Jason E. Hammond. Lansing.

Black and White in Lingerie.
Black and black and white together
in lingerie are tremendously smart this
season. They are seen in the more
extreme garments, the two-piece and
those in the new princess style, which
are made in ali-black chiffon and lace
and in black Chantilly with front and
back panel and circular sides of ninon,
crepe or pleated chiffon inserted in a
fan shape. A _ very chic effect is
achieved. These striking combinations
are also shown in gowns in which the
lace is extravagantly used in cascades
down the front and in godets of nar-
row pleatings at the sides.

A gown of white marquisette is
trimmed with bands of black Chan-
tilly set to form a scalloped border
inside the hem, and it is finished with
a shoulder cape of the lace. An equal-
ly attractive and quite as elaborate
nightgown is shown in Alencon lace,
beige chiffon and satin. A gown that
is less theatrical and far more practical
is one of dead white crepe de chine,
with inset bands of black Chantilly
around the neck, armholes and above
the hem and medallions of the lace
inset across the front.

The vogue of fantastic nightgowns
is illustrated not only in the models
with ball gown trains and shoulder
capes, but in designs that mark the
normal waist line with a sash and add
a bolero jacket. In one very success-
ful model a nightgown of peach pink
crepe de chine that might be worn for
daytime is made with a skirt ankle-
length and flaring slightly and an un-
derbodice that is tucked in clusters at
the waist line. Over this is worn a
short sleeveless bolero of the crepe
outlined in black Chantilly along its

V-neck, sides and armholes.
—_22+___

White Jewelry.

Sparkling white jewelry is the
choice of the debuntante, following
the example of her mother for formal
evenings. This rule applies with equal
correctness to the woman of what-
ever age, but admits of various inter-
pretations. If the debutante be of the
thoroughly poised type, she may wear
the sophisticated modern jewelry in
heavy geometry designs, especially the
reproductions of the Rue de la Paix
originations in genuine stones. This
modern jewelry blazes with rhine-
stones and baguette crystals, but blazes
inoffensively, since there is an ele-
ment of “play-acting” about it.

Rather more lovely than these bla-
tant modern designs and better suited
to the soft beauty of the girlish face
whose prototype we know to-day
through old miniatures are the replicas
of historic court jewelry done in ster-
ling silver and rhinestones, sometimes
with a bit of color in sparsely used
emeralds or sapphires.

But for that beloved debutante
“standing with reluctant feet,” a sim-
pler, more youthful type of white

jewelry is best; the soft sheen of pearls
in several strands, held with side clasps
and stations of sparkling rhinestones
and baguette crystals; or perhaps the
new showier jewelry of baquette crys-
tals set in ever so slender lines of sil-
ver, like dewdrops glinting in a spider’s
web or like the diamonds caught by
the sun in a fountain’s spray.

—__++-e___

Black Heel Hose Coming Back.

The strong vogue for black in wo-
men’s outer apparel and the prospect
that it will hold throughout the season
is bringing back to vogue black heel
shades as_ sable,
“dusky,” and light gunmetal. With
them there is an increasing call for
black shoes and black-trimmed shoes.
Hose with black heels were in consid-
erable demand earlier in the year, but
lost favor later when brown came so
strongly to the fore. Brown hosiery
still is paramount, but the well-posted
factors say that buying of this shade
is now at its crest. From now on, it
is contended, black heel stockings will
be the market feature.

hosiery in such

ee

Evening Slippers Being Ordered.

A fairly good call for evening slip-
pers is the feature of otherwise quiet
immediate delivery demand from re-
tailers for women’s shoes. The lull is
considered temporary and taking the
country as a whole is said to reflect
poor selling weather in a number of
localities. It is still a little early for
active covering of resort and Spring
needs, although indications favor a
good early demand, influenced by the
new silhouette. Interest in colored
novelty types continues well maintain-
ed, with green still in the van. Suede,
reptile and calf merchandise retain
their dominating position in fill-ins.

———__2 2.
Pins For the Hair.

Paris reports the return of the hair
ornament as a solution of the problem
of growing locks. Chanel in particular
shows several charming pins and ban-
deaux for the hair, sometimes match-
ing them to other jewelry. Charming
for the young girl is such an ornament
made of seven crystal roses, which
show opalescent tints in the light, and
which confines the upturned curl of
hair at the nape of the neck. This is
matched to necklace and_ bracelet.
Large pearls mounted on shell, and a
long curved bar of rhinestones answer
a similar purpose. These also are worn
with matching necklace.

——_2~+.___
Camel’s Hair Vogue in Spring.
With new records set up this Fall
for the use of camels’ hair fabrics in
women’s, men’s and children’s gar-
ments, the indications are that the
vogue will also be a strong feature of
the early Spring (1930) season. Most
mills are including the fabrics in their
new lines, either in 100 per cent. or
mixture types. At the moment the
demand for the cloths, both in the
flat and the pile version, is extremely
strong and difficulty in obtaining deliv-
ery is remarked. Buying of the
camel's hair for making yarns has been
active in the primary export markets,

but no marked shortage is reported.
——__ +.
Poverty is no excuse for bad man-

ners,

 

MICHIGAN TRADESMAN

 

Angora Type Berets in Demand.

Orders for knitted skating caps and
similar headgear for the winter sea-
son have kept pace with the demand
for sweaters in the knit goods field and
manufacturers report a_ satisfactory
Berets of the angora type
have met with particular favor among
women this Fall and have been a fea-
ture of the consumer sales to date. A
wider vogue for the lightweight berets
for both men and women is predicted
for next Summer. They sold heavily
in the Middle West and West last sea-
son, but were not so popular in the
East. :

business.

——_++ >

Brown Leads in Women’s Gloves.

Brown is being given first place by
women in their purchases of Winter
gloves, according to a style report
made public by the Associated Glove
Crafts. Black, navy blue, tan and gray
are other popular shades. Gloves in
cuff models, either tailored or fancy,
are selling in equal volume with the
pull-on styles. A variety of shades of
brown, gray, pecan, russet, sand and
cream are finding favor in the men’s
field according to the report. Gloves
for sportswear are desired in leathers
of pig, calf or goat skin, in slip-on,
gauntlet and one-clasp styles.

————_2>____
Statuettes of Animals Popular.

Animal subjects are popular leaders
in buyer’s selections of book-ends,
statuettes and similar novelty gift
items for the holiday trade. Orders
for these objects and for desk sets and
smoking stands are numerous. <A
special smoking stand of bronze fin-
ished in pastel shades is being offered
as a specialty for women. The stands,
approximately two feet in height, are
intended for boudoirs and -will retail
around $9. Smoking stands for men
follow the conventional designs of last
year and are featured in bronze or with
a bronze finish.

—_++>—___
Ribbons For Tying Bridge Prizes
Featured.

Ribbons which are made with spe-
cial designs for tying up bridge prizes
have been used with great success by
one store. The motif of a diamond,
heart, spade or club was featured on
the ribbon and is either printed or
embroidered. Wrapped bridge prizes
were on display in the ribbon depart-
ment.

, a
Ou |
1276 ae

TRILBY SOAP

really clean hands

 

 

November 13, 1929

A Constant Drain.
“How many years
spend in college?”
“Every one.”

Ve

TEA

id I)

THE TOAST SUPREME

did your son

a

D

S

yyYY
ddd

  

 

 

“Ducr Belle

HAIR NETS

Furnished in convenient gross
counter container of mahogany
finished Steel. Lustrous, invisible,
high quality, popular,

A sensational 10c seller is

DucoBelle

WAVE NET
with chin elastic

Natural and pastel shades, triple
strength artificial silk—each net
cellophane wrapped. Open stock or
2 dozen cabinet assorted.

 

NOW HAVE US QUOTE
ON YOUR OWN BRAND

Also makers of the well known

ONICTMY

Hair Nets.

NATIONAL GARY
CORPORATION

Successors to
NATIONAL TRADING CO.
and THEO. H. GARY CO.

251 Fourth Ave., New York, N. Y.
535 South Franklin St., Chicago, Ill.

 

 

 

 

 

 

November 13, 1929

 

MICHIGAN TRADESMAN

19

 

SHOE MARKET

Michigan Retail Shoe Dealers Association

President—Elwyn Pond.

V ce-President—J. E. Wilson.

Secretary—E. H. Davis.

Treasurer—Joe H. Burton.

Asst. Sec’y-Treas.—O. R. Jenkins.

Association Business Office, 907 Trans-
portation Bldg., Detroit.

 

How Chester Herold Creates a Christ-
mas Atmosphere.

That the weeks just prior to Christ-
mas should be barren for the shoe man
is an absurd idea according to Chester
Herold, of San Jose, Cal. Shoe men
could get much more Christmas trade
if they but entered into the holiday
‘spirit and planned definitely for big
sales, this aggressive merchant be-
lieves. The fact that December is next
to the biggest month in the year in
point of sales volume is evidence in-
deed that Herold’s beliefs are more
than theory.

Slippers and hosiery make very
splendid gifts, but unless the shoe man
is adequately prepared to meet the
Christmas demand, not only through
sufficient stock, but also through ade-
quate display methods, the Christmas
shopper will pass the door, according
to Mr. Herold.

Christmas selling is different from
regular shoe selling and this factor is
taken into consideration. Herold’s en-
deavor to get into the spirit of the
season. They use lavish decorations
in the windows and interior. Last year
they used an abundance of red and
green ribbon in their window displays.
In the center window was an elaborate
background, a Christmas scene on
compo board. A real atmosphere was
created for slippers and hosiery as
Christmas gifts. The windows invited
shoppers in—actually said: “Here is a
place where you can get practical
Christmas gifts for all the family.”

Lavish ‘Christmas decorations were
also used on the interior in the form
of wreaths, garlands and red and green
streamers. It is pretty difficult to en-
tirely eliminate the odor of leather,
even in the best arranged shoe store,
but greens were used in such abun-
dance that their scent dominated for
the season, helping to build the neces-
sary atmosphere. All this type of
thing. does much to classify the shoe
store as a gift store, a place in which
to make Christmas purchases. If the
store is not in tune with the season,
the Christmas shopper is pretty apt
to pass the door, according to Herold.

Christmas shoppers like actually to
see merchandise. They want before
them many articles that they may
choose from the large assortment.
They do not particularly want too
much personal attention, for many of
them enter a store with but a vague
notion that they want something and
they know not exactly what it is. Ac-
cepting this as a working principle for
Christmas selling, Herold’s use large
tables for the display of slippers and
hosiery. These are also decorated in
keeping with the spirit and they are
laden with various types and kinds of
slippers. There are. slippers for
mother and dad and for the children.
They are prominently displayed and
the customers can make their selec-
tions with freedom. The method has

a distinct advantage, for it falls in line
with the plan of Christmas shopping
to which many are so accustomed.
Then, too, it means that many people
can be waited on in shorter period of
time and thus is an economy measure.

Lavish decorations and open display
of merchandise is not enough though.
Herold’s believe that all merchandise
going out carry with it the
Christmas spirit. For this reason,

must

special holiday boxes, wrapping paper
and ribbon are used. Months ahead
of the season, about the time they or-
der their Christmas merchandise, these

shoemen order these special boxes, pa- -

per and ribbons. They plan for Christ-
mas, and they want it to go over big,
even down to the last detail, so they
take no chances on not having suffi-
cient wrapping accessories which will
help them to carry out the spirit.

The windows and the store interior
are truly advertising, but Herold’s be-
lieve in using an adequate newspaper
campaign in order to put their plan
over. This is begun soon after Thanks-
giving and run until about the middle
of December. This advertising falls in
line with the Christmas spirit, through
the use of seasonal illustrations. It
emphasizes the fact that in their shoe
store there is a wide offering from
which to make selections. In order
to convey this message, on occasions,
as many as twelve cuts of various
types of slippers are run. Another
way of putting this message over is
through the shoppers list. This is run
for late shoppers along at the last of
the campaign. This advertisement de-
scribes the various slippers for women
and men, also listing types of hosiery
available for men and women.
buckles, rhinestone heels and_ slipper
ornaments are also offered as gift sug-
gestions.

Another important consideration in
putting over the holiday trade with
satisfaction is to hold off any after-
Christmas slipper sale until ample
time has been made for making ex-
changes. Herold’s believes that those
receiving gifts are apt to feel a bit
chagrined if they see the merchandise
similar to that which was given them
offered at a low price, and so it has
been their policy to wait a week or
two after Christmas before holding a
sale of Christmas merchandise.

It is obvious that considerable ex-
pense is involved in the selling pro-
gram to capture Christmas trade, but
the season offers the shoe man a two-
fold opportunity. First, there is a
chance to really make something out
of the gift selling itself. It’s a plan
which requires a certain investment in
the way of decorations, etc., but it
should still leave the merchant an ade-
quate margin of profit.

Then Christmas offers a chance to
focus the eye of the public on the
store. During this season more
strangers come to the store than for
any other month, according to Herold.
Thus the plan serves as introducing
the store to many new potential shoe
buyers. It is the very best type of ad-
vertising for the store, yet the plan
back of it is one which is profitable in
itself.

The reasons, then, which are largely

Fancy

responsible for Herold’s large Christ-
mas trade are full co-operation with
the Christmas spirit, through window
and store decorations with
proper advertising, through offering
merchandise in seasonal wrappings and

interior

through an adequate display of open

merchandise clearly accessible to
shoppers. Although there is some
extra selling expense involved, the

margin is sufficient to make such trade
highly desirable. And then, the plan
itself is worth while if considered only

from the advertising standpoint, for
during this hundreds of
strangers are introduced to Herold’s.—
3o0t and Shoe Recorder.
>

Jealousy usually is self-condemnation.

season

Sees Jewelry Situation Mixed.

Good holiday business for retail
jewelers handling cheap lines and ex-
pensive pieces is forecast by one of the
leading manufacturing jewelers in the
industry. The next six weeks may
not deal so well with retailers of lines
who come in between. He further
said that indications of this were al-
ready reflected in his own business,
embraces all three
Neither the cheap jewelers nor the ex-

which grades.
pensive ones have shown anxiety over
the situation in requests to cancel or-
ders, but those doing the bulk of their
business on pieces retailing between
$250 and $750 are less optimistic. As
yet, however, there have been no im-
portant reactions.

 

Crackers

are Perishable

and tasteless when old and
stale. For this reason we urge
you to order “Uneeda Bakers”
products in small quantities
more frequently and thus
assure yourself and your cus-
tomers of fresh crackers at all
times.

If you do this your sales will

will decrease.

 

 

increase and your overhead

NATIONAL
BISCUIT COMPANY
“Uneeda Bakers”

 

 

MICHIGAN SHOE DEALERS

MUTUAL FIRE INSURANCE COMPANY

 

L. H. BAKER, Secy-Treas.

FIRE AND TORNADO INSURANCE

ee... $200,000.00
Saved to Policyholders

Since Organization ____-_-- 380,817.91

Write to

Lansing, Michigan

 

 

Phone 93401

 

 

ASSOCIATED TRUCK LINES

The Outstanding Freight Transportation Line
of Western Michigan.
State Regulation means Complete Protection.

ASSOCIATED TRUCK LINES

108 Market Av..

Grand Rapids, Mich.

 

 

 

 

20

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.
Harbor

President — A. J. Faunce,
Springs.
First Vice-President—G. Vander Hoon-

ing, Grand Rapids.

Second Vice-President— Wm. Schultz,
Ann Arbor.

Secretary — Herman Hanson, Grand
Rapids.

Treasurer—J. F. Tatman, Clare.

Trustees—O. H. Bailey, Lansing; M. C.

Goossen, Lansing; Grover Hall, Kalama-
zoo; O. L. Brainerd, Elsie; Ole Peterson,
Muskegon.

 

The Shadow of Self-Fooling Elemin-
ated.

It is said that of business tendered.

the average commercial concern on
credit, 85 per cent. represents a negli-
gible risk, per cent. a fair

about 7
amount of risk, and 8 per cent. which
is dangerous. Such statistics are valu-
able as covering a general condition.
They show, for example, how high is
the percentage of safety, though I in-
cline to think that they are conserva-
tive as related to our present condi-
tions. I think our actual safety ratio
is higher now.

But nobody can classify credit cus-
tomers except through careful examina-
tion of each account, strict attention
to and

in the opening of accounts, and eter-

observance of correct routine

nal vigilance in the administration
thereof.

It must not be forgotten that one
well-known fact of business is that

too strict regard for safety may cost
vastly more than it is worth. One
may cut credit losses so low that trade
lost and profits unrealized may cost
real money.

Plain understanding of the length of
time any account is to run must al-
ways be had at the start; and that
limitation must hold regardless of who
No amount of
wealth or responsibility can excuse
laxity of time on any account. When
due, the bill must be paid—in full. No
balances must be tolerated.

the customer may be.

In addition to time, it is correct to
understand what the limit of amount
any customer may have shall be. Any
number of people may be good for $12
per month to whom it would be folly
That is a
point on which agreement is insuffi-
cient or altogether lacking in the ex-

to extend a line of $25.

tension of grocery credit.

And when it comes to making ex-
ceptions everywhere—when the mer-
chant abrogates his own set rules—
where is there a chance for intelligent
discussion of credits?

Domestic commerce has worked out
a basis on which a merchant can pay
himself a salary of $2,000. Sales must
be thus: Drugs, $12,048; clothing, $14,-
815; general merchandise, $15,873; gro-
ceries, $17,391; hardware, $13,423; and
lumber, $20,408.

This shows, for example that a gro-
cer working alone must handle more
than $50 per day—in fact, $56.10 each
working day—to justify drawing down
$166.67 per month, for that figures out
to 11% expense, which is
every cent a grocery can
stand for salaries and wages.

William E. Skellenger, manager of
the Retail Grocers Exchange, Wil-
mington, Delaware, gets off some good
letters to his members, as I have in-

per cent.
business

MICHIGAN TRADESMAN

dicated previously. Here is another I

condense:

“Dear Member: ‘How
around here?’ enquired a tourist of an
old man sitting on a stump. “Pretty
fair,’ responded the man. ‘I had a pile
of brush to burn. Lightning came, set
the trouble.

A cyclone

are things

it on fire and saved

I had

blew them down for me.’

me
some trees to cut.

“*That’s fine,’ remarked the tourist;
‘but what are you doing now?’ ‘O, I’m
sitting here hoping an earthquake will
shake the potatoes out of the ground.’

“Habits are wonderful things. First
Then they manage
us. The habit of sitting waiting for
not do. The habit of
using old methods will not do.

we manage them.

business will

“About the only people who make a
success of waiting are restaurant em-
ployes and they would mostly starve
were it not for their tips. All things
may come to those who wait but my
experience has been that, by the time
the fellow after
them, there is little left for him who

gets his who goes
waits.”

If I have written these before, they
will stand repetition:

In a Pittsheld bank window I saw
this sign: Thrift is Common Cents.
a,

In a Rochester church bulletin ! saw

this: “Be yourseli—if other people will
stand for it.” Flash that last at some
young squirt who springs the “lead-
my-own-life” bromide.

3ig merchants have some ideas that
to small men seem queer.

In department stores all sales are
audited. If a paper of XL pins is sold
for 8c when the price is 10c, the sales
slip gets back to the clerk anywhere
from ten days to three weeks later, de-
pending on how congested the audit-
ing department is, with the question,
How come? Clerk explains that those
pins were on special that day at 8c.
All right. Auditor points out that
correct procedure was to enter thus:
1 XL pins 10/8c. Then the department
would get credit for 10c against its
stock and slip would show that sale

was correctly made, instead of price,

being a mistake.

Small merchants reflect that
accounting machinery costs more than
the pins. Yes, but it makes for cor-
rectness in the entire business. And
it is worth while noting that men who
follow out such systems properly do
not remain small. They grow. Men
who think such things too costly re-
main small.

The late Hans Jevne was a master
grocer. Commenting on such intricate
accounting he said: “Such men are
like me. If I find a leak in my busi-
ness of one dollar, I’ll spend $10,000
to stop it.’ Sounds queer? Why
right? Because nobody can tell to
what size a leak will grow. Thousands
of men have lost their business through
pilferings that could easily have been
detected and stopped had they been
wakeful and a bit fussy about little
things. Rats, you know, cost our land
more every year than cyclones and
floods ever have cost in aiy year. Rats
are little things. Also tney are un-
dramatic. So we let ’em run along

(Continued on page .31)

such

‘GRAND RAPIDS . i

 

November 13, 1929

 

The Toledo Plate & Window Glass Company
Glass and Metal Store Fronts
MICHIGAN

 

 

 

 

We now invite you to inspect the finest cold storage plant in America.
We have Charles A. Moore Ventilating System throughout the building
enabling us to change the air every seven hours.

We also carry a complete line of fresh fruits and vegetables at all times.
Won't you pay us a visit upon your next trip to Grand Rapids.

ABE SCHEFMAN & CO. —

COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS

 

 

 

 

 

 

 

 

VINKEMULDER COMPANY
Grand Rapids, Michigan
BRANCH AT PETOSKEY, MICH.

 

 

Distributors Fresh Fruits and Vegetables

Cantaloupes, Peaches, ‘‘Yellow Kid’? Bananas, Oranges,
Lemons, Fresh Green Vegetables, etc.

 

 

 

 

M.J. DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

=

Direct carload receivers of

UNIFRUIT BANANAS
SUNKIST - FANCY NAVEL ORANGES ,

and]jall Seasonable Fruit and Vegetables

 

A NEW MARKET

There are hundreds of thousands of people who, because of indoor
work all of the short day, cannot spend time in the health-giving sun-
shine. ae ae :

To these hundreds of thousands the new Fleischmann’s irradiated
Yeast-for-Health makes a strong appeal. It contains the “sunshine”
vitamin D in an easily assimilated form.

Grocers all over the country are finding it profitable to give special
attention to this new market.

FLEISCHMANN’S YEAST

Service

 

 

 

GRIDDLES BUN STEAMERS URNS
Everything in Restaurant Equipment,

Priced Right.

Grand Rapids Store Fixture Co.
7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mgr.

 

 

 

 

 

November 13, 1929

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids

Vice-Pres.—E PY. Abbott, Flint.

Secretary—E. J. La Rose, Detroit.

Treasurer—Pius Goedecke, Detroit.

Next meeting will be held in Grand
Rapids, date not decided.

 

Effect of Feed on Meat.
What effect has feed on meat?
This question, of vital interest to
the producer, is also of some itterest
to the butcher, who retails the final
product. Even the if she
has a well-developed bump of ciiri-

customer,

osity, may be interested.

It is atiswered as follows in a radio
talk prepared by the New York office
of the Livestock, Meats and Wool Di-
Bureau. of Agricultural

vision, Eco-

nomics!

“The quality of any kind of meat, —

whether veal, lamb, beef or pork, is
greatly affected by the kind of feed
the animal had. Not only is this true,
but the length of time the animal was
fed is equally important. Theoretical-
ly there is a change in quality from
day to day while the animal is being
fed.
cluding

There are many kinds of feed, in-
and
cottonseed

other grains, hay

corn
ensilage, meal, legttmes,
vegetables, grasses, green corn stalks,
other
Very young animals, such as
their
mill,

some shrubbery, mosses, and
things.
vealers, susten-
their al-
though this is often supplemented by
other kinds of feed.

If we take beef to illustrate the dif-

lambs and get

ance from mothers’

ferences 1 meat produced by different
kinds of feed, we find that cattle fed
full
usually have light red, well-marbled
flesh, white or creamy-white fat and
blocky conformation, which are reas-

on grain to marketing fatness,

onable evidence that the meat is ten-
der.

Grass-fed animals usually produce
meat which is darker in color and fat
which has a distinct yellowish tinge.
Furthermore, usually there is little or
no marbling. If the grass-fed cattle
are fat, the conformation generally is
full and fairly thick.

The eating qualities of these two
types of meat are of major import-
The grain-fed meat usually is

The grass-fed meat

ance.
tender and juicy.

generally is lacking in both these re-

spects. The fattest of the grass-fed
animals will produce fairly satisfac-
tory beef, but it must be carefully

aged or ripened to prevent toughness,
and then it will seldom be as satisfac
tory to an epicure as the grain-fed

product.
> 2

Calls Cold Storage Egg Often Better
Than Fresh.

Quality of cold storage eggs and
poultry at certain seasons of the year
is superior to some of the fresh prod-
ucts found on the market, despite the
prejudice of many persons against
cold storage poultry products, the De-
partment of Agriculture announced last
The full text of the announce-
ment follows:

Young fresh dressed chickens bought
during the winter and early spring are
inferior in flavor and tenderness to
those killed and stored in early fall.
Fresh eggs coming on the market in

week.

MICHIGAN TRADESMAN

hot weather are often inferior to eggs
laid and stored during the cool months
earlier in the season.

Under the marketing sys-
tem, farm produced eggs often take
two or three weeks to reach the con-
sumer’s table. Extensive experiments
by the Department of Agriculture show
that there is little or no difference in
taste between fresh eggs and poultry
and these products after four or five
mofiths in cold storage.

Promises To Enforce the Anti-T: ust
Law,
A statement of cotisiderable interest

present

in this day of mergers, and particularly
on the the hearings on
modification of the Consent
Decree, is that of Attorney General
Mitchell regarding the attitude of the

eve of new

Packers’

Hoover administration toward enforce-
ment of the Sherman anti-trust law.
The Government, according to the
Attorney General, regards the law as
definitely in force and means to apply
it. A great many ptactices have de-
veloped, moreover, that come danger-
ously near price-fixing, which is re-
garded as a clear violation of the law,
Department of Justice does

and the

not intend to give any clear bill of
health to concerns on the border line
and violation.

between observance

The statement was made recently in

an address before the American Bar
Association.
eee

Illinois Still Leads in Packing of Meat.

Illinois leads the Nation in meat
packing and slaughtering, which is the
the State, the

Illinois Manufacturers’ Association em-

principal industry in
phasized in a statement based on an
analysis of the Federal census bureau
Statistics for industry in 1927. The
value of the output of this industry in
Mlinois in that year was $663,054,316,
approached

which nearest by

Kansas, where the products of the in-

Was

dustry in the same vear were valued
at $249,465,685.
——_+ +.
Corporations Wound Up.

The following Michigan corporations
have recently filed notices of dissolu-
tion with the Secretary of State:

Air Coach Corporation, Detroit.

Roehm & Davison, Detroit.

Detroit American Foundry Co., Ham-
tramck.

El-Bee Chemical Co., Grand Rapids.

E-Z Pak Corporation, Benton Harbor.

D. L. Colwell & Son Corporation, De-
troit.

Continental Bus Mfg. Corp., Detroit.

Kay & Co., Detroit.

North American Terminals, Inec., De-
troit.

Wolverine Management Co., Detroit.

Hastings Oil & Gas Co., Hastings.

Thrift Finance System, Inc., Jackson.

New American Hotel Co., Kalamazoo.

Consolidated Service Station, Inc.,
Vassar.
— 4.4.
Strictly milk-fed veal is light and
attractive in color, whereas the flesh

of animals fed on grass and grain will
be less so, and straight grass-fed ani-
mals usually produce red meat, which
is lacking in the distinctive veal flavor.
Lamb and pork are affected by grain
in a similar way to cattle and beef.
Grain feeding is the most expensive
method, but it produces the best meat.

  
  
 

 

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES

SPECIAL DIE CUTTING AND MOUNTING

G R AN D RA,PIDS, MICHIGAN

In More Homes Everyday

RAaLSOM

America’s Finest Bread

\\

 

SANCTUM BAKORIUM
NEWS

Holsum is first made right—
then sold right—and finally
backed by one of the strong-
est publicity campaigns ever
released.

 

21

  
  
 

 

 

Always Sell

LILY WHITE FLOUR

“‘The Flour the best cooks use.”’
Also our high quality specialties

Rowena Yes Ma’am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING CO. Grand Rapids, Mich.

 

°,

 

ae

WorRDEN GROCER COMPANY
The Prompt Shippers

 

 

START THEM ON

Morton House

COFFEE

It’s A Sure Repeater

 

 

WORDEN (;ROCER COMPANY
Wholesalers for Sixty-one Years
OTTAWA AT WESTON - GRAND RAPIDS

 

THE MICHIGAN TRUST COMPANY, Receiver.

 

 

 

HARDWARE

Michigan Retail Hardware Association.
President—W. A. Slack, Bad Axe.
Vice-Pres.—Louis F. Wolf, Mt. Clemens
Secretary—Arthur J. Scott, Marine City.
Treasurer—William Moore. Detroit.

 

Methods For Starting the Holiday
Goods Campaign.

The success or otherwise of the
holiday trade in the next two months
depends very largely on what the
hardware dealer does right now. To
secure the best results, preliminary
planning is necessary.

The wide-awake dealer has in most
instances already given thought to the
buying phase. The selling end re-
mains to be considered.

To get holiday buyers into the store
is one of the most important tasks con-
fronting the dealer. Special plans for
accomplishing this object should be
worked out carefully in advance.

As a preliminary, regular stock must
be relegated to the background. Sea-
sonable holiday lines, toys, sporting
goods and household specialties should
be brought to the front and attractive-
ly and prominently displayed.

The windows and the store adver-
tising generally must be made sug-
gestive of the holiday spirit. Incident-
ally it is worth while to emphasize the
fact that the hardware store is the
proper place to shop for useful gifts.

No matter what the regular store
policy may be, it will usually be found
desirable to mark all holiday lines in
plain figures. At this busy season,
price tags save clerks. The price tag
enables the buyer to determine at a
glance whether or not the article that
interests him comes within the figure
he is prepared to pay.

It may be argued, “If there is no
price tag, the buyer has to ask the
price; and when he does, the good
salesman can easily show him the real
value of the article, and that it is a
better buy than the lower priced ar-
ticle.” This, indeed, represents the
attitude of those merchants who ob-
ject to price tagging everything.

To a certain extent, there is a good
deal of truth in this argument. Where
the salesman has the time, and the buy-
er has the money, good salesmanship
can often clinch a sale where the price
first quoted impressed the customer
as too high.

But at the Christmas season, every
salesman on your staff is rushed. And
the great majority of your customers
are probably buying within the re-
stricted limits of their purses, or have
decided, “I'll spend so much for a
Christmas present,’ and are interested
less in getting some specific article
than in getting an article suitable for
a gift at some specific price.

So that as a rule it will be found
worth while to price-tag the goods.
The great majority of buyers at this
season will give the preference to
stores where goods are ticketed. You
may make a few sales by failing to
price-ticket your stock; but you will
lose a lot more.

However, the big problem for the
dealer is to attract the crowd. To ac-
complish this, he may think up some
novel advertising stunt. On the other
hand, he may resort to some stunt

MICHIGAN TRADESMAN

that, though used before, has not en-
tirely lost its effectiveness.

A good stunt is to select a specific
date, early in December or late in
November, as an “opening day for
holiday goods.”

For this occasion, decorate the store,
dress the windows, put all the holiday
goods on display, and advertise the
“opening” throughout your district.
Draw the crowds by all possible means
—not so much to sell goods as to let
them know what you have.

One dealer made his “holiday goods
opening” an exhibition rather than a
selling stunt. It was specifically an-
nounced that no goods would be sold
at the exhibition. Its purpose was
merely to show the wide variety of
holiday goods handled. Of course,
orders would be taken for future deliv-
ery.

Whether such a policy should be
adopted is a matter for the individual
dealer to decide for himself. The “ex-
hibition” stunt is often a good one.

At Christmas time the child is head
of the family. Hence, special appeal
should be made to the children. One
window should be designed to appeal
specially to the young folks; and stress
should be laid upon the fact that the
boy or girl will appreciate a pair of
skates or a hockey stick far more than
a pair of mittens or a handkerchief.

Distribute handbills to the children
as they are coming out of school. An-
nounce in these handbills that a
souvenir will be given to every child
registering his name, address and birth-
date at your store on opening day. At
the back of the store have an address
book on a table. As each child regis-
ters, hand him a balloon, a whistle, a
pea shooter, or some such small ar-
ticle. For girls, a small doll or a small
looking glass will serve.

Suppose such a stunt costs you $10
for the souvenirs—won’t it be well
worth while to have the friendship of
the youngsters at the opening of the
holiday season, especially if you fol-
low this up by mailing a card to each
child thanking him or her for visiting
the store and extending an invitation
to come again.

Getting the- birth dates of the
youngsters is a worthwhile stunt. They
may not be of immediate use; but
whenever a birthdate comes around
you can mail congratulations to the
youngsters, or to the parents, along
with advertising matter descriptive of
the lines you carry suitable for birth-
day gifts. This can be followed up
year after year.

Meanwhile, impress upon the young-
sters that the hardware store is
“Santa Claus’ headquarters.” The
younger children will talk about it to
their playmates and parents. This
word of mouth advertising of your
store will bring a lot of business.

Here is a typical single-column ad-
vertisement announcing an “opening
day” for holiday gifts:

Holiday Gifts Opening Day
Our stock of gift lines for the Christ-
mas trade has arrived and will be on
display for the first time in our store
Saturday, November 30

Won't you come and look them over.

You don’t have to buy a thing; but

 

November 13, 1929

 

Packed in sealed tms
since1$78, Anationwide
fame and distribution
for fifty years

CHASE & SANBORNS iy
SEAL BRAND COFFEE “ee

Grocers supplied by Chase & Sanborn, 327 North Wells St., Chicago

Au

 

 

Michigan Hardware Co.

100-108 Elisworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN

e

Wholesalers of Shelf Hardware. Sporting
Goods and

Fishing Tackle

 

 

 

 

 

 

BROWN &SEHLER

COMPANY

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars

Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes
Sheep lined and
Blanket - Lined Coats
Leather Coats

 

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

 

 

 

November 13, 1929

MICHIGAN TRADESMAN

 

 

we want you to see the wonderful
selection of practical and useful gifts
on display here.

Bring the children with you. Let
them see Toyland. Santa Clause will
be there to welcome them. There’s a
nice souvenir for each youngster.

Suitable Gifts For All.

It is often a problem to select just
the right gift for each member of the
family. Our large stock will enable you
to do this. In toys, sporting goods,
tools, cutlery, silverware, cut glass,
shaving supplies, electrical goods, etc.,
our stock is exceptionally complete.
And we offer these fine goods at prices
to suit every purse.

It is no trouble to show the goods.

Blank’s Hardware Store.

That is one way to open your holi-
day season. Incidentally, it is a good
idea to mail invitations to the “holiday
opening” to a selected list of regular
customers and prospects.

Another way of opening the holiday
season is just to open it. Arrange the
Christmas lines inside the store, every-
thing price ticketed. Put on the most
striking Christmas display you can
contrive, for the window, showing lots
of stock and quoting specific prices.
Advertise your Christmas gift lines
through your newspaper space, again
quoting specific prices on specific ar-
ticles. And when people come—as
they will come—put your best selling
effort into the campaign.

Holiday lines should be offered right
after Thanksgiving. You may not get
an immediate response from your buy-
ing public. But you'll get an -earlier
and more emphatic response than if
you postpone your featuring of gift
lines until, say, the first or second
week in December. It takes a little
while for the public to warm up to
Christmas buying; but the earlier you
start your selling, the sooner the buy-
ing response will be felt.

From the opening day until Christ-
mas Eve, the store should present a
Decorative items in-
Christmas _ bells,
A string

holiday aspect.
clude
paper rosettes and the like.
of decorations can be run down the
center of the store, with other strings
radiating from a cluster in the middle.
The background of the window might
be trimmed with evergreen or holly
upon cotton or cheesecloth. The win-
dow lights should be shaded in such
manner that the light will be evenly
diffused over the goods and will not
be a blur in the eyes of the customers
or detract from the goods on display.
At this season of cloudy skies and
dark days, window lighting and store
lighting are very important.
Decorations should not,
stop with holly, evergreens and fes-
toons. Every silent salesman, show
case or table in the front of the store
should be brightened up, and all goods
displayed on bright clean paper or
cheesecloth. Cutlery sets, pocket
knives, razors and shaving sets should
be so arranged as to attract the eyes of
all visitors to the store. A supply of
holly boxes and Christmas wrapping
paper might also be secured for par-
cels, or a holly sticker on gummed
paper with the words:
Ce ee ce From

evergreens,

however,

The Blank Hardware Store wishes all
its customers a Merry Christmas.

Just inside the store a large sign
might also be set up so that all cus-
tomers leaving will be met with the
parting wish, “Merry Christmas.”

Hardware stores featuring toys often
find it worth while to establish a regu-
lar toy department in an upstairs room
or at the rear of the store. Here is
“Toyland” with attractively decorative
booths; and here Santa Claus makes
his headquarters. It is often worth
while to secure a real live Santa Claus,
and have him arrive at your store on
the holiday goods opening day, or it
may be better to make his arrival a
little later, and thereby give the Christ-
mas campaign a second fillip of excite-
ment. Advertise the coming of Santa
for days ahead, bulletin his progress in
the window, and be at the railroad
station or at the landing field if you
prefer to welcome him and escort him
through the street to your store. On
arrival he holds a reception, which
should have been previously advertised
through the newspaper and by hand-
bills distributed to the children com-
ing out of school. A stunt like this
isn’t unduly expensive, and though no
longer new it will always appeal to the
youngsters. Victor Lauriston.

————
Hints To Drivers.

After leaving a heated garage it may
be necessary to choke a bit in order
to compensate for the cold air the en-
gine suddenly is forced to breathe.

Where the car is parked a great deal
in districts where the police enforce
a time limit, it is a good plan to erase
all chalk marks from the tires or top
of the car each morning.

Keeping the windshield clean in the
late afternoon is one way to meet the
annoyance and danger of glare from
the setting sun.

Many drivers allow the clutch pedal
to come up slowly at first and then
speed up the movement toward the end
of the pedal’s travel. This causes the
car to start with a jerk.

If the car goes out into the cold
immediately after a wash, lower the
windows a little to allow water to drain
off the glass; otherwise the windows
may freeze shut.

Even though a car is equipped with
radiator shutters, it is advisable in cold
weather to radiator. when
parking for any length of time.

Frederick C. Russell.

>. ___
Avocado Dealers Advised To Furnish
Eating Directions.

Dealers in avocados, often incorrect-
ly called “alligator pears,’ would do
well, says T. Ralph Robinson, of the
United States Department of Agricul-
ture, to send the fruit to market in
printed wrappers which would instruct
the purchaser in its use and emphasize
that the fruit should not be served or
eaten until it is soft throughout.

The attempt to eat an unripe avo-
cado is not only disappointing, says
Mr. Robinson, but may be so distress-
ing as to discourage any further pur-
chases of this excellent fruit. The
fruit should be used, however, before
it softens to mushiness. .From a
dietetic standpoint the avocado is note-
worthy for its high fat content. In

cover the

this respect it outranks all other fresh
fruits.

—_——_» 2.
Knew the Brand.

Customer: “Forty cents a dozen for
eggs? I know where I can get all I
want for a quarter.”

Dealer: “That’s ’cause you
want more’n one of that grade.”

won't

 

EW ERA
LIFE ASSOCIATION

Grand Rapids.

SOUND COMPANY, SOUNDLY
MANAGED BY SOUND MEN.

 

 

K BVATOR S

; (Electric and Hand Power)
ai Dumbwaiters—Electric Convert-
‘Wears to change your old hand
elevator into Electric Drive.
Mention this Paper. State
kind of Elevator wanted, size,
’ capacity and heighth.
RSIDNEY ELEVATOR MFG. CO.
(Miami Plant), Sidney, Ohlo

 

 

 

The
AMERICAN
NATIONAL
° BANK °

 

 

 

 

 

Capital and Surplus $750,000.00

One of two national banks in
Grand Rapids.

Member of the Federal Reserve
System.
President, Gen. John H. Schouten

Vice President and Cashier,
Ned B. Alsover

Assistant Cashier, Fred H. Travis

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.
SAGINAW BRICK CoO.
Saginaw.

 

 

 

GRAND RAPIDS SCALE
Sales Agency Fairbanks Scales.
Repairing. Installing.

652 Fourth St., Grand Rapids, Mich.

 

 

 

 

FRIGIDAIRE

ELECTRIC REFRIGERATING SYTEMS
PRODUCT OF GENERAL MOTORS

 

For Markets, Groceries and

Homes

Does an extra mans work
No more putting up ice

A small down payment puts this
equipment in for you

F. C. MATTHEWS
& CO.

111 PEARL ST. N. W

Phone 9-3249

 

 

 

 

I. Van Westenbrugge

Grand Rapids - Muskegon
(SERVICE DISTRIBUTOR)

Nucoa

KRAFT( CHEESE

All varieties, bulk and package cheese

‘*Best Foods”’

Salad Dressings
Fanning’s
Bread and Butter Pickles
Alpha Butter

TEN BRUIN’S HORSE RADISH and
MUSTARD

OTHER SPECIALTIES

 

 

 

 

Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.
GRAND, RAPIDS, MICHIGAN

 

 

 

 

 

 

 

 

Member Michigan Tourist and
Resort Association.

QUAKER RESTAURANT

THE HOME OF PURE FOOD
318 Monroe Ave

Grand Rapids Michigan

 

 

The Brand You Know
by HART

RtD RaspBERRIES

 

Leok for the Red Heart
on the Can

LEE & CADY Distributor

 

 

   

24

HOTEL DEPARTMENT

Verbeck’s Favorite Recipe For Cook-
ing Ham.

Los Angeles, Nov. 8—At a little in-
formal gathering of caterers which I
attended the other night the question
of Southern cooking was much dis-
cussed. Like the mother brand the
appellation is much of a misnomer
when it is applied to the output of
certain so-called “mamma” kitchens.
For example, roast Virginia ham,
which appears as the piece de resist-
ance on many a menu, has many ap-
plications, but very few pass muster.
One caterer here, whose offerings of
Virginia ham have won him almost
National reputation, prefaced his offer-
ing of his formula for preparing same
by a little story about a Kentucky
colonel who was asked why his baked
hams had such a wonderful aroma and
flavor, and he said: “This is the way
a ham should be baked. Spice the ham
with plenty of cloves, a bay leaf or
two, some allspice and a stick of can-
namon. Put in oven moistened with a
quart of peach brandy. After half an
hour sprinkle with sugar moistened
with a little cognac; baste the ham
plenty while roasting, for one hour.
Then take a bottle of champagne and
smother the ham for about one mere
hour or until done.” Whether the ham
was what it was cracked up to be, his-
tory does not state, but the gravy, cer-
tainly must have been cracking good.

The speaker said that every good
cook knows that the best flavor in ham
is preserved by immersing it in boiling
—not cold—water, to which a cupful
of sugar may be added to advantage.
The time for boiling would depend
somewhat on the weight of the ham,
but in no case more than two and one-
half hours. It should then be allowed
to cool in its own stock and chilled. Jt
will prove an interesting experiment
with anyone’s time to notice the differ-
ence in flavor and juciness in a ham
cooked as prescribed. and a ham just
cooked, tested with a few jabs of a
fork to see if it is done, immersed in
cold water or, worse yet, just retired
and allowed to cool in its own sweet
fashion.

Now comes the final preparation and
a very important one—to attain the
tang that in former days was obtained
from wine. Trim the ham, spice it,
cover with brown sugar and place in
a suitable pan. Pour vinegar in the
pan, so that the bottom is covered
about one-fourth of an inch, place in a
slow oven and bake about one-half
hour. The consequent evaporation of
the vinegar and the melting of the
sugar go hand in hand; that is to say,
the moisture of the vinegar prevents
the sugar from burning, and the vine-
gar fumes, mingling with the sizzling
sugar and spices form an_ extract,
which in turn impregnates its flavor
all through the ham, giving a result
not so greatly different than the
Colonel's recipe.

Now with this the sweet potato
comes into its own in the form of a
deep-dish pie, which is made by par-
ing five medium sized sweet potatoes
and boiling them until soft, drain them
well and mash to a pulp. To this add
a generous piece of butter, fold in this
two whole eggs, some honey, about
one-half cup of cream, then a scant
teaspoon of lemon extract for flavor.
Bake this in a deep dish until good
and brown, and serve along with the
ham, and vou have something worth
while.

I am not apologizing for the use of
so much space for this excellent
formula, because I fully realize that in
these days of expensive meats, ham
is the one thing which retains a
semblance of its former cost, and do
know that many cafes out here are

 

 

MICHIGAN TRADESMAN

specializing on same to their financial
advantage.

I am reminded that several years
ago, my late lamented friend, “Billy”
Schultz, gave me the formula for pre-
paring the celebrated Bancroft Hotel
corned beef hash, and hardly a month
goes by without somebody advising
me that it is an important item on
his menus. Experimentally, I have
discovered that the addition of a chop-
ped medium sized green pepper to the
mass improves it very greatly.

Nothing has ever happened to dis-
turb the equilibrium of operating res-
taurants and hotel dining rooms more
than the constant inroads of the propa-
ganda of the food faddist, and I am
glad to notice that eminent medical
authorities are delivering a_ terrific
wallop to this class of half-baked food
extremists.

Modern science urges a_ balanced
meal containing a variety of food sub-
stances—breakfast that will include
fresh fruit, cereals, ham, eggs, bacon,
with a consistent amount of coffee, or
its substitute and bread; a luncheon
that shall have a tasty salad, vegetables
and something besides to sustain
energy and a dinner complete from
soup to nuts. Our forbears indulged
in meals of this character and lived
to ripe old ages. I remember my own
paternal ancestor, who passed on at
97, who enjoyed his daily ration com-
prising a “stack” of buckwheats, with
sausage and its gravy, washed down
with copious portions of coffee, with
a real cream content. In those days
nobody thought of dieting or resorting
to drugs for reduction purposes. Good
hard, honest labor did the rest and
there were no periods of sleeplessness.

Fads have their ups and downs, but
the food faddist perhans is the most
pernicious with his propaganda, spread-
ing it wherever he goes with subtle
suggestion and insinuation and with a
total disregard for conditions, usual or
unusual. For one I feel that he has
been in the spot light long enough.
What the ordinary human should do
is to find out just what kind of food
his system requires, to upbuild or re-
tain energy and then go to it. Presi-
dent Hoover revels in pie for break-
fast, possibly on account of his Quaker
ancestry, and while it may not meet
a general requirement, I say that if
one wants sie for his early meal, let
him go to it.

The professional chef pre-
paring rugged and appetizing food, and
he should be encouraged in the good
work, granting that, as some cooks go,
there is a legitimate reason for going
without food altogether.

enjoys

W. E. Defenbacher. recently retired
as manager of Hotel Whitcomb, St.
Joseph, has returned to Chicago where,
for many years, he conducted the Vir-
ginia Hotel. He will rest for the time
being, at the Copeland Hotel in that
city. Mr. Defenbacher has many
Michigan friends, added many more
to his list while at St. Joseph, and will
be long remembered for his activities
in association affairs.

The Clifton Lake Hotel, at Stanton,
was recently destroyed by fire entail-
ing a loss of $30,000. It has been con-
ducted for some time by Mr. and Mrs.
F. W. McConville.

A 150 room addition to the hotel
equipment of Petoskey is talked about.
If it means a new hotel, I am not so
sure of its possibilities, but as an ad-
dition to the accommodations of the
hotels already established, all well and
good. Petoskey and Charlevoix will
alwavs occupy the front rank among
Northern Michigan resort centers.
They are provided with every advan-
tage including climate, and their ad-

vertising methods in securing new
business, and taking care of their
guests after they have them coming,
have been successful and deservedly
profitable.

Hotel Vincent, Benton Harbor, has
reached a crisis in its financial troubles.
It should never have been built and
there was much discussion on the
feasibility of the proposition in the
Tradesman at the time it was being
promoted. On a strictly mileage basis,
it was only a half-dav run from Chi-
cago, and then there was the Hotel
Whitcomb, St. Joseph, with its won-
derful location, to contend with. There
are a lot of good, established hotels in
the sister cities. but the promoters of
this particular enterprise could not be
convinced that operating a hotel was
something besides raking in money at
the cashier's window. It will un-
doubtedly be refinanced and may ulti-

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms -t- 400 Baths

RATES
$2.50 and up per day.

 

November 13, 1929

 

 

CODY HOTEL

RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

Wolverine Hotel

BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD.
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.

Open the year around.

 

 

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof
Moderate Rates

Under the Direction of the
Continental-Leland Corp.

GrorcE L. Crocker,
Manager.

 

 

e
Occidental Hotel
FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon ates Michigan

 

 

“We are always mindful of
our responsibility to the pub-

lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”

HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

 

Columbia Hotel
KALAMAZOO
Good Place To Tie To

 

 

CHARLES RENNER HOTELS

Four Flags Hotel, Niles, Mich., in
the picturesque St. Joseph Valley.
Edgewater Club Hotel, St. Joseph,
Mich., open from May to October.
Both of these hotels are maintained
on the high standard established
by Mr. Renner.

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.

Free private parking space.

E. L. LELAND, Mar.

 

“A MAN 1S KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Business
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -i- Sandwich Shop

 

 

 

 

 

 

Park Place Hotel

Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

W. O. HOLDEN, Mgr.

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con.
nection. Rates $1.56 up.

E. S. RICHARDSON, Proprietor

 

 

WESTERN HOTEL

BIG RAPIDS, MICH.
Conducted on the European Plan.
Hot and cold running water in all
rooms. Several rooms with bath. All
rooms well heated and well venti-
lated. A good place to stop. Rates
reasonable.

WILL F. JENKINS, Manager

 

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private
Bath.
uropean $1.50 and up per Day.

RESTAURANT AND GRILL—
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mor.

 

 

 

 

 

 

 

 

 

November 13, 1929

MICHIGAN

TRADESMAN

25

 

mately be placed in the dividend col-
umn, but the original investors will
suffer greatly. The stock. was not
watered, but the idea, in the first place,
was not a feasible one.

 

During the season just closed, ac-
cording to statistics, 42 per cent. of
the tourists who visited Western Mich-
igan stopped in regular hotels; 38 per
cent. in tourists camps and farm lodg-
ing houses, and the remainder just
“camped out.” It takes just about
three years to educate the unseasoned
tourist to-the fact that hotels are still
the ideal places to check up resources,
physical and otherwise.

 

“Ray” Baker has gone back to the
desk at the Morton Hotel, after man-
aging the Rockdale Hotel, at Mon-
tague. for the summer.

 

Arthur Scott White suggests call-
ing the new hotel on the Park Place
site, Traverse City, as Hotel Clinch,
after the worthy individual who is
financing same. I think, without dis-
paraging Judge Clinch in the least,
that it should thunder down the ages
as Hotel Hannah-Lay, unless. they
honor my veteran friend who has con-
ducted the Park Place for nearly half
a century, by calling it the “W. O.
Holden,” as a fitting tribute to faithful
administration. Frank S. Verbeck.

 

Fremont, Nov. 11—The Fremont
hotel, known as the Kimbark Inn, for-
merly under the management of A. W.
Heldenbrand is now under the man-
agement of W. H. Sturmer, who has
taken over the hotel on a twenty vear
lease granted to him by the Fremont
Hotel Co., which owns the hotel build-
ing.

The new proprietor comes to Fre-
mont from Miami, Florida, where he
owned and conducted the Hotel Rob-
erts of that city. He sold it this past
summer after operating it since its
construction in 1921. Before that time
he was the manager and part owner
of the Briggs Hotel in Chicago. He
has been in the hotel business all of
his life. He has moved here with his
family. Mr. and Mrs. Heldenbrand
will leave here for Pontiac where they
will engage in the hotel business in a
hotel they are interested in in that city.
The collection of antiques, made by
Mr. Heldenbrand, which occupied a
prominent place in the hotel lobby al-
ways attracted considerable attention
from those using the hotel facilities.

—_++2___
Reclamation To Repair Waste of
National Resources.

The “nest-egg’? of our Nation’s
treasure is the expanse of the conti-
nental United States. There are more
than a thousand and nine hundred
million acres of this land.

Three hundred years ago it was rich
in its own right. More than‘ half of
it was then covered with hardwood
and coniferous forests. On the forest
floor there had accumulated a de-
posit of vegetable mold and in the
surface soil partly decayed plant ma-
terial that held in it, like a savings
bank, mineral wealth dissolved from
rock material below, carried up by
rising water, pumped to the surface
by the roots of trees. Outside of the
forests there were plains level and roll-
ing. There were grassy slopes. There
were prairies of unending horizons. In
these plains, as in the forests, plants
and the sun working together and un-
hurried, covered the skeleton of sur-
face rock and of rock debris with a
layer of mellow earth.

Thus in the workshop of Nature and
in the mills of time there was created,
for a Nation to be born, a treasure
vast and seemingly inexhaustible. Out
of the forests there were to come
game, structural material, fuel, turpen-
tine, wood alcohol, tar and pitch, print
paper and many other products. In
the streams, the lakes and the bays
and shellfish for the
taking and the mellow soil seemed to
yearn for the plow, the seed time and
the harvest. And now there are three
centuries of pioneering and building
behind us. But there are also three
centuries of exploitation, of reckless
spending, of wastage of land capital.
Where are the great forests of oak,
maple, chestnut and other hardwoods
that once grew in the Northeastern
states and over a large portion of the
Middle West? Where are the inter-
minable miles of noble pines and other
softwoods of the North and of the
Southeast? Where are the wild birds
and animals of the forest and plain?
Where are the sturgeon and the shad
of the Delaware and the Hudson, the
bass and the trout of lesser lakes and
streams that once delighted the heart
of the angler?

there were fish

Well, a part of our original soil
wealth went into the making of men,
of domestic animals, of homes and of
industries. And a part of it we wasted
so thoughtlessly and so selfishly as to
have constituted the great tragedy of
our Republic.

Happily for mankind science has
given us facts and methods with which
we can counteract the deterioration of
the soil and the land. The steeper
slopes of mountains and hills may be
protected by a forest cover. The more
gentle slopes subject to erosion should
be kept under a permanent grass cover
and utilized as grazing land. Shifting
sands should be held down by forest
and other vegetation. Overstocking
and overgrazing of range lands should
be avoided. All told. the marginal and
submarginal land should be kept as
permanent forest or grazing areas. By
doing this we shall conserve the eco-
nomic and esthetic values of such areas
and relieve the truly agricultural land
from unfair competition by marginal
acres and marginal farmers. As _ by-
products of this conservation policy
we shall gain a better measure of flood
control. We shall then need to give
less thought to the silting in of
streams, to the changing of river beds,
and to the building of higher and
higher dykes, of spillways and of stor-
age lakes.

The farm relief problem is world
wide. But the right solution will not
be forthcoming without a sound and
well-considered conservation and land
utilization policy. A careful survey of
nearly three hundred million acres of
land in the North, Central and South-
east has shown that 40 per cent. of it
is marginal. Let the Federal and
State Governments buy this land, let
them convert it into forest and mead-
ow and we shall be assured of an am-
ple supply of timber, of pure water and
of recreation grounds. We shall be
ready then to use, in generous measure,
lime, chemical ferilizers and soil im-

proving crops; to build up the fer-
tility of our soils; to improve the qual-
ity, as well as the quantity, of our
crops and, through the soil, put some-
thing into our food that will make for
vigor of body and mind.

Dr. J. G. Lipman,

Director Agricultural Experiment
Station of New Jersey.
——_~> 22>

Salesmen To the Fore.
Salesmen are coming in for a lot of
attention these days.
port an

Newspapers re-
increase of applications for
salesmen’s jobs from men past middle
life.
ing talk that salesmen’s opportunities
have been reduced by
tions and are assuring the public that

Officials of mergers are deprecat-
the combina-

good salesmen are in greater demand
than ever because selling activities are
going forward on an ever-increasing
scale and are more and more the chief
concern. of business. Department
store executives are telling us how the
art of selling and buying is coalescing
under the urge of discriminating pub-
lic demand that calls for proficiency in
taste standards in every phase of mer-
chandising. Selling the

cx-

has been
uppermost feature of the stock
changes recently. And the Saturday
Evening Post is publishing a series of
articles on lives and
ventures which promises to vie in in-

salesmen’s ad-
terest with its most fascinating fiction.
Meanwhile the steady-going salesman
goes about his work satisfied with the
knowledge that whatever the ingenuity
of men may devise, for his work no
For in

substitute will ever be found.

the last analysis, he knows, business

depends on selling, a transaction from
the human
be eliminated as

element can
long as

which never

men and
women remain as they are, susceptible
to argument and persuasion.
——_>-.____
Suggests Featuring Gloves Groups.
Noting the return of the long glove
for formal the
ciated Glove Crafts explains that at
the opening of the opera season many

to favor wear, Asso-

types of gloves appeared for the first
The
button

time in a long number of years.
glace in 18
length, crushed on the arm and reach-

white model. of

ing to the elbow, seemed the favorite.
For Christmas trade the organization
suggests featuring “glove robe three”
including pairs

for women, a

for street wear, semi-formal dress and

group
formal occasions. For men it is sug-
gested that the stores promote three

for
street

units also, comprising gloves

sportswear or motoring, for
wear and for evening dress.
——————

1 think |

average man.

have the
This man does not talk

religion of the
about his religion, but he uses it a
great deal. He does not talk about it
for fear of being enmeshed in the in-
tricate doctrines and

theological

theories of

disputes about which he

knows very little, if anything. I am
sure that the world of men to-day is
teeming with thoughts that we may
call religious thoughts. It may not be
my religion and it may not be yours.
However, I like to think about it as an
all-pervasive power, working its way
sometimes gropingly

gradually and

through the thoughts and acts of men.

 

THE COFFEE
Lers YOu SLE!

 

 

KAFFEE HAG

Not a Substittute - - but

REAL COFFEE

(free of caffeine)

Kellogg’s *Kaffee Hag Coffee is a
delightful blend of the world’s finest
coffees with 97% of the caffeine remov-
ed. Those of your customers who can-
not drink coffee containing the drug
caffeine will welcome Kaffee Hag coffee.
It will not disturb their nerves or sleep.

Kaffee Hag Coffee is now being
backed by an intensive ad-
vertising and selling cam-
paign. Stock a good supply
to take good care of this in-
creased demand. Sold in the
bean or steel cut in full
pound—16 oz. cans.

iG product

 

 

 

 

MICHIGAN TRADESMAN

 

November 13, 1929

 

DRUGS

Michigan Board of Pharmacy.
President—J. C. Dykema, Grand Rapids.
Vice-Pres.—J. Edward Richardson, D>-

troit.

Director—Garfield M. Benedict, San-
dusky.

Examination Sessions — Beginning the
third Tuesday of January, March, June,
August and November and lasting three
days. The January and June examina-
tons are held at Detroit, the August
examination at Marquette, and the March
and November examinations at Grand
Rapids. og ee

Michigan State Pharmaceutical

Association.
President — Claude C. Jones, Battle
Creek. :
Vice-Pres dent—John J. Walters, Sagi-
naw.

Secretary—R. A. Turrell, Croswell.
Treasurer—P. W. Harding, Yale.

 

Chilly Evenings at the Fountain.

With the coming of fall there come
chilly evenings when overcoats and
wood fires and hot drinks are welcome.
The sunshiny days are still warm and
the afternoon demand for cooling bev-
erages is still good, but when evening
follows the early autumn twilight, there
is a chill in the air that sends people
to the fountain that is ready with
something hot.

Soda fountains in the drug stores
are no longer merely summer institu-
tions. They are kept in operation the
year around, but in some instances
there is a postponing of the hot drinks
service until cold weather actually set-
tles in, and by that time someone else
has captured much of the hot soda
trade.

“Let me be first to get the hot soda
patronage in the fall and I'll hold most
of what I get,” says one wise old
druggist who has faith in his ability
to give people such good drinks that
they will keep coming back for more.

It may easily happen that a druggist
will lose some of the winter fountain
patronage he had last season just by
holding off his hot soda service until a
competitor has shown those people an
improved service. I may be equipped
to give my customers better service,
better hot chocolate, this fall than I
gave them last winter, but I may lose
their trade by getting a late start on
hot drinks. My competitor starts early
and he offers a better service than I
was giving last spring and people stay
with him and don’t find out that my
service, too, has been bettered.

If a patron has to be told, when he
first asks for a hot drink, “We haven't
started up the hot drinks yet,” he is
quite likely, the next time he wants
something hot, to try another place.

There are many fountains that keep
the hot water tank working through
the summer, particularly in Northern
localities and in summer resorts, where
cool evenings and raw, chilly days are
not uncommon at any time, bringing a
call for hot coffee. The drug store is
not likely to be numbered among such
unless it features quick lunches as well
as soda.

There is little bother about keeping
hot water ready if one has an electric
device for providing it. The amount
of current consumed is small and the
water is always hot. The apparatus
takes very little space on the back
bar and itself produces no héat outside
of the tank.

A real factor in getting and holding
the school trade is good hot soda ser-
vice. It is important that the school

people be given hot soda in fine qual-
ity and in sufficient variety just as
soon as it is cool enough to make hot
drinks desirable—and don’t forget that
some people are colder blooded than
others and think the nights are chilly
when the chill has not yet begun to be
apparent in the drug _ store.

The hot soda service ought to be
put in commission and announced be-
fore the demand for it begins, not
When the druggist commences
asking people to buy hot drinks before
they have thought of buying them, he
is almost certain to get their first hot
chocolate orders.

When there are two or three places
to choose from in going in for a drink,
we choose the one we are sure has
what we want. If we knw Greene is
already featuring hot chocolate, while
we do not know whether Browne or
White is yet giving that service, we
step into Greene’s as first choice.

It is not enough to start the hot
soda service early and to be prepared
for the first demands. One should also
tell the public that service is started.
It should be advertised in the store
and in other ways. Let the public
know of it as soon as you have your
hot sodas on tap.

With the first day there ought to
appear in the window or in some place
conspicuously prominent in the sight
of passers by a sign announcing “All
Kinds of Hot Drinks.”

There ought to be a similar sign in-
side at the fountain. Special atten-
tion ought to be given the subject on
the menu cards. New cards ought to
be prepared for the fall and winter
season. The practice of having a stan-
dard card printed in quantities and
using them the year around, always
with more or less items on them that
are not available, tends to keep people
from making any use of the cards.
If cards are to be used at all, they
ought to be made serviceable and kept
up to date. Bring out a new fall card
with all the suitable hot drink sug-
gestions on it.

The practice of getting out new
cards frequently and making them so
attractive that everyone who sits down
at a table examines them is good busi-
ness. and it can be made to help the
trade in general. Use part of the
menu card space to advertise other
things than soda fountain service.

By the help of a duplicating device
cards can be changed every day, and
it will prove to be good advertising
to change the advertising copy. al-
though leaving the menu items much
the same. Attention will be attracted
to the cards if on them are put jokes
and some items of interest to local
people. A daily issued menu with
jokes and personal items on it about
the school people will make a hit with
the youngsters and lead them to look
each day to see what the menu says
—and incidentally they will carry away
some of them, giving you a circulation
for a very good advertising medium.

The use of a multigraph or some
similar device will make menu printing
an easy matter and render it unneces-
sary to make changes or renew the
part of the matter that remains the
same. Where copies are made from

after.

a stencil, the stencil first used may
imprint only the standing matter, leav-
ing it to the new stencils only, to make
and imprint the parts that are changed.

If menu cards are to be used at all,
I think they should be made effective
in some such way as suggested and
not allowed merely to become soiled
cards giving more or less useless and
neglected information.

In the same way, the list of bev-
erages and ices printed on the back
bar mirror or on a large card, or on
separate small cards, ought to be kept
up to date, and the mere fact that
new signs and cards are shown fre-
quently gives the fountain added in-
terest and causes people to look around
each time they come in. Novelty and
change in this sort of advertising pro-
motes trade.

Since the early fall demand for hot
drinks begins with chilly evenings, the
evening is the best time to call atten-
tion to the fact that such drinks are
obtainable and there is no better meth-
od of broadcasting the suggestion than
by means of some sort of illuminated
sign in the window or on the outside
of the store where it may be seen from
both up and down the street.

The simplest thing. of course, is a
transparent card hung on the window
glass where the lights behind it will
illuminate it. If nothing of the sort is
obtainable from the manufacturer
whose supplies are handled, one may
be made by taking heavy pasteboard
and cutting out the letters and pasting
red tissue paper over the openings.
pasting it to the back of the card.
This will make a day and night sign
that will cost nothing more than a
little labor.

Here follows a suggestion for copy
to use in the store’s regular newspaper
space:

The Cup That Cheers.

With the coming of chilly weather
everyone appreciates a good hot drink.

It may be coffee, the most invigorat-
ing of all hot beverages and the most
popular—when made the way we make
it at our fountain. All the delightful
aroma and flavor of fine coffee, togeth-
er with real cream.

It may be hot chocolate, the best
selling of the winter fountain drinks.
Rich in the true chocolate flavor and
bettered by the whipped cream we
serve with it.

It may be a tomato or a beef bouil-
lon or one of the other good drinks
you can get at our fountain at any
hour.

If you are chilly or weary, drop in
and take a seat and have a hot drink
and some crackers or a sandwich. You
will feel like new.

It is a good habit to form, that of
braking away from duties in the mid-
dle of the afternoon, just for long
enough to get the stimulus of a hot
beverage and a few minutes’ relaxation.

A good way to interest the office
people in the neighborhood around
the store is to mail or distribute to
them some good desk blotters bearing
an advertisement something like the
following:

At 3:30 Get a’ Hot Drink!

In the middle of the afternoon, when

the day’s work begins to drag a little,

it will pay to freshen up with a cup
of coffee or a hot chocolate at our
fountain.

A delicious, stimulating hot drink,
a few minutes away from work, and
you will come back and do better work
and more of it for the rest of the day.

A good plan is to send to a mailing
list of women selecting the list with
a view to reaching those who. are
among the possible afternoon shoppers,
if the store is a down town store, a
letter something like that given below.
This may well be made up on cor-
respondence stationery, using a large,
plain envelope with nothing on the
outside to indicate that it is an adver-
tisement, unless, perhaps, initials in
dignified type on the flap.

Dear Madam:

When you are down town shopping
you may sometimes get weary from
being much on your feet and from the
exasperations of failing to find what
you want.

Just pause for a few moments in
your shopping tour and step into our
comfortable store and sit down at a
neat little table for a bit of refresh-
ment.

Coffee, perhaps, or hot chocolate, or
a refreshing bouillon, together with
wafers or a sandwich. The rest and
refreshment you will get will make
the rest of your shopping easier.

Of course we always have ice cream
invarious flavors and cold drinks of
all sorts.

Incidentally you might find in our
stock some of the merchandise for
which you are looking. We carry a
great deal more than the ordinary drug
store merchandise. Our toilet goods
assortment is unusually complete and
fascinating.

Yours cordially,

All the advertising that is done for
the fountain is advertising for the rest
of the store as well and any advertising
that brings people to the fountain
brings people who will make other
purchases and help the business in
general.

Why Preventable Diseases Perish.

In the hustle and bustle of our daily
existence, it is only natural that we
may overlook things which sometimes
react against us, and then too often
with dressing or disastrous results.

It has become almost a trite state-
ment that much of our preventable
disease is due to indifference. Never-
theless, this appears to be the situation
and has reached the point of convic-
tion with those who devote their ef-
forts toward control measures.

Indifference may be due to many
factors. That with reference to some
of the preventable diseases is undoubt-
edly because of either misunderstand-
ing—a lack of information—or a pre-
conceived opinion concerning present-
day scientific knowledge.

Couple these with the human trait
of depending upon Providence, and we
complete a picture of ignoring the
safeguards which, if taken advantage
of, would enable the stamping out of
at least three diseases that afflict man-
kind. These are diphtheria, smallpox,
and typhoid fever.

No person should lose his life from

 

 

 

/

 

 

 

 

pepenrepmenen

 

 

 

 

 

 

 

 

 

 

November 13, 1929 MICHIGAN TRADESMAN 27

liphtheria, and would not, if yeten rlishe ich i venti is diseas RRE

dipht , 1 d not, if comy ete t  plis red much in preventing this disease WHOLESALE DRUG PRICE CU NT

medical aid were secured at the begin- by safeguarding water supplies from

ning of such illness. contamination. Epidemics of typhoid Prices quoted are nominal, based on market the day of issue.
i a es ‘caqce due to contaminated water are becom-

In smallpox one deals with a disease ey Oe linated w ver are becom Acids Cotton Seed ___. 1 35@1 50 Belladonna ______ @1 44
known for ages, treacherous in type ig rare, although one did occur re- Boric (Powd.)-. 9 @ 20 je RED «oem = Sargon ‘Comp'd_ we a0
because from the mildest case one may cently that demonstrated the neces- — oa e . 2 Kucalyptus ---. 1 25@1 50 Buchu -.....___- @2 16
contract the most severe form, which  Sity of constant attention in checking  Cutric -_------- Gs @ & Taminck. pure. S00gs me Santherides ——- G8

, on Muriatic 3%@ 3s Juniper Berries. 4 50@4 75 Capsicum _______ @2 28

is nearly always fatal. Attempt to and modernizing our water supply sys- “Nitrie 22777777 9 @ 15 eo a! Wood _150@1 75 Catechu -_--___. @1 44
ee : : = san A) Saatea alan al ard, extra _...155@165 Cinchona --______ 2 16
protect against smallpox by taking a oor a : ; eae eee * Lard, No 1 _... 1 as 49 Colchicum  -..... vl bu
preparation internally does not consti- Recognition of how typhoid is Tartarie -—----- 52 @ 60 5 posh oe pdewedeg : po te 25 Grattan — < 16
: : / : : ae es ae , ue i nder Gar’n. 0 EN en 2 04

tute vaccination and is simply a mis- Spread, care in selection of those per- , : lense 6 dogs 25 Gentian -_..____. o1 33

Sa ee Se eeatace 3 mitted to handle tood for human con- mmonia Linseed, raw, bbl. @1% Guaine —....... @2 28
guided effort that is valueless if not | ue ee CF Water, 26 deg... 07 @ 18 linseed, boiled, bbl. @1 23 Guaiac, Ammon.  @2 u¢
harmful. sumption, and antityphoid inoculation Water, 18 deg... 06 @ 15 Linseed, bld less 1 35@1 48 Jtodine -.....___ @1 2

a : oe oe : Co ae a Water, 14 oe ‘ sinseed, raw,less 1 32@1 45 lodine, Coloriess_ 1 50

The epidemics of smallpox which of those who travel or eat away from Carlota — “ue = Mustard, aa a @ a we os o1 56
have occured in the Middle West with- home afford the means whereby, Chloride (Gran.) 09 @ 20 Reeemont ------ 1 25@1 35 , ao-non------ @i 44

q ee . pure | 666 Myrrh
in the past decade have been controlled through acceptance of responsibility ‘ Olive, atean. oor hex, Veuten ae $i 30
in each instance by vaccination, usu- 9d co-operation, typhoid can, as it Copaiba —, 00@1 26 a Ne o_o omen Camp. _- or a
a : edie ae a. a eee ve, Malaga, rin oe
ally after the business men in the re- eventually will, be made as rare as’ Fir (Canada) -_ 2 75@3 00 green biti 285@3 25 Upium, Deodorz'd @5 40
o ; ‘ : Fir (Oregon) 65@1 00 x Rhubarb @1 92
spective communities recognized the Yellow fever. P. H. Bartholomew. Peru —_ 3 00@3 25 Gna a eS ee
: : ; Ce a eee cet um, pure 2
situation and co-operated. Over a five- eo. Tolu --W-------- 2 00@2 25 Origanum, oar 1 0091 20 Paints
/ eas ae ie i : Pennyroyal __-. 3 00 :
and-a-half-y ear period, one State had : Sunflower Sundae ee Barks Peppermint _.. 5 s0Ge * Lead, red dry -_ 144@14%
100 times as many cases of smallpox Place a scoopful of orange ice in  Gasgia (ordinary). 25@ 30 ow at eee 00 oe vec eh tects
: : ao : daa 6 i 5 ow 5 ad, Ww i %4 qd
as another which required vaccination bottom of sundae cup, smooth down ae ae ae : Saadelnced, a. -— Vecnre, yellow bbl. “@ tin
prior to entering school. and press small quantity of vanilla Soap Cut (powd.) ee 11 50@11 75 Had Veta Ant de :
° ‘ < uetcn nm.
One of the larger cities in the Unit- ice cream in center, making a dark 35¢ ------------- 20@ 30 nano on 1 we? 2 aaa Venet'n Eng. to 8
n yO > Bx TA 2 S $ utt re ee ere
ed States has not had a case of small- center with yellow border. Berries Fe cesgpa aah ‘ ue = Whiting, a: 3 ‘4
pox among its school children for : ic Cubeb @ « Tan 7 0007 a Vhiting -_--_____ 5%@10
: Second-raters are not concentrators. Fish @ o Tae USP oo ” L. H. P. Prep._. 2 8u@s3 00
more than fifteen years because vac- Juniper ______ ~_. 11@ 2 Turpentine, bbi. “- = Rogers Prep. -_ 2 80@3 wv

; ee ee ee ll ee ; Da .. '@ BE
cination is obligatory for entrance to Prickly Ash ---_.. @ 15 eee less. 72@ 87
school. This disease will be eliminated Giteacs a 6 00@6 25 Miscellaneous

<a ean r yi an. ae
when we accept our responsibility, get F O R S A L E Licorice on 60@ 65 “a ays 00@3 25 ao “8
eo ft © oN IN 6 PO ECU CfCorce -----__-__ 60@ 65 birch -_.___ duu ‘
vaccinated, and encourage universal Licorice, powd. -. 60@ 70 wWintergr ten ee “—
{ ‘ ] green, art 75@1 00 \iuan. powu and
vaccination. CAMPUS PHARMACY - we, aa ~--— 4 50@4 75 oe ae ' a oy@ id
: L ‘ ‘ owe OFMmWOOd, OF. .... @e 1 S “
A comparison of the Spanish-Amer- East Lansing, Mich. Arnica . a 50@1 60 , _ uate” oF 2 2a@z2 bz
ican with the kaiser’s war affords . Chamomile Ged.) @ 50 He Sie
re ores One To be suld Tuesday, Chamomile Rom. @ 7 Potassium pewdered 05;
of the best examples of what can and November 19, at 2 P.M Bicarbonate 3@ «0 © i oe
pe ‘i ‘ e ° >: eee \ au dhe CS, . Z
is being done to stamp out typhoid ’ Gums Bichramiate ----- 15@ 25 Chine ’ ca L
fever. During the former war, with Stock and Fixtures will inven- oe Pore 7 55 eromias a sag a on bow d ody ve
: cee st be ‘ Re (
only a few thousand involved, thou- tory about $12,000. Also have Acacia, Sorts ___ se 10 cle — 23@ 30 Cassie asuus aoe 7
L ia ms : E Acacia, Pow So : rate, powd. Chives 2
sands contracted typhoid fever and lease on property. Best location dines (Hack Pou) ao a uu Xtal _--_-__ 16@ 25 | vita Mrepareu_ ue i
hundreds died, whereas the disease was in town. Aloes (Cape Pow) 25@ 35 | Sanide --------- 30@ 90 | Culoroiorm ____ 49w bi
i i ; 1: Aloes (Soc. Pow.) 75@ 80 [0lide ~----_____ 4 06@4 28 Chura: Hydrate 1 zug] ;
practically nonexistent in our millions Asafoetida _.._.. 50@ 60 Tormanaanate -~ 22%@ 35 a & wee
: i a -russiate, yellow 35 Co. =>
of men during the latter war. Information can be secured ane a gs oe Prascinte, ia a 70 api oe Pid .
This disease is contracted through from Guage G 60 Sulphate -.______ 35@ 40 | , nie
: : ‘ : i . - & ee : “
food or drink contaminated with the H. S. LUCAS, Receiver, Ema” eae et - couueran “Powd. " ic
: i‘ e : e tan most ety - : ' u
typhoid bacillus or germ. The source Cashier East Lansing State Bank, a D1 20 Roots cs Suvi 2 Zow@2 su

Se : : : : 2 115° Alkz ‘ a en
of this disease is invariably a carrier. East Lansing, Mich. Myrrh, powdered oi 25 oo ae 100 ‘3 eee oe wy ou
Modern sanitz actice has ac x Opium, powd. 21 00@21 50 Calamus = aes Oxtrine bw ki

ode sanitary practice has accom Opium, gran. 21 00@21 50 Piecuataie Tek. we bs dovers Powder 4 vuw4 ou

Sena =—a-—>+-—— 65@ 80 Gentian, powd. . 20@ 30 iuetYs All Nos. lw do
a in: nou 5@ 90 Ginger, African, Peel vowel © lk
Toscan pow. @1 75 powdered _____ 30@ 35 oe Salts, bbis. @03s%
Weert oS -— = Pr Jamaica. 60@ 65 neue roe ao eg
~----- singer, Jamaica, igs “nae Tee
powdered ___.. 45@ 60 voce White —. 15qm. du
aan ioldenseal, pow. 6 00@6 50 Formaldehyde, ib. 1344 @%6
Insecticides Ipecac, powd 5 50@6 00 GGintine su@ yu
Ecac, ce ee One 5 an iiea tes ce oh ae
Arsetiic 2. 08@ 20 Eicorice ..... 35@ 40 a less 65%
Blue Vitriol, bbl. @ 08 Licorice, powd._ 20@ 30 “V#8SWare, full case 60%.
Blue Vitriol, less 09%@17 Orvis, powdered. 45@ 50 Glauber Salts, bbl. @0zi
Bordea. Mix Dry 12@ 26 Poke, powdered. 35@ 40 (lauber Salts less 04@ lv
Hellebore, White Rhubarb, powd __ @1 09 Wiue, Brown -_.. 20@ su
powdered ______ 15@ 25 Rosinwood, powd. 60 Glue, Brown Grd l6@ zz
_ i inne Powder... 47%@ 60 ee Hond. oe White -.._ 27%@ 3a
ead Arsenate Po. 13%@30 _8round --_-____ @1 10 Glue, white grd. zo@ 35
Now on Display in Line and Sulphur 00, Sarsapariia, Moxie, @ go Gearine "gy
ae ee Ce 40 eam @ 9
Paris Green ____ 24@ 42 Squills, powdered 709 go Odine -----_____ 6 457 Ou
Tumeric, powd._. 20@ 25 ‘0doform -______ 0O@8 30
Grand Rapids "Soe hs Se ee
p ace Loe @ 150
Buchu _____ fi dace, powdered_
Buchu, powdered  @1 0 Seed ), Menthol —____- 8 0049 00
Sage, Bulk ______ 25@ 30 : 's Morphine _--- 13 58@14 33
s ne Anise Nux Vomica -...
age, % loose __ @ 40 @ sts =; ] @ 3
Sage, powdered. @ 35 Anise, powdered 35@ 40 ‘ Nux Vomica, pow. 16@ 25
Senna, Alex, ___ 50@ 75 Bird, Is -----_. 13@ 17. Pepper, black, pow 67@ 70
CAWAD Senna, Tinn. pow. 0@ 35 CSnary -------, 10@ 16 | Deer Dae ef
“oe raway, Po. 5@ 30 | , Burgudry. 20@ 26
20@ Cardamon ._____ 250@2 75 | Quassia -____ —_ 12@ 15
Coriander pow. .40 20@ 25 } Quinine, 5 oz. cans @ 60
: Oils 2 15@ 20. Rochelle Salts _. 28@ 4u
Come in and look them over Aimonds, Bitter, gl team si Sh | Salt Peter “aig aa
a a ee 7 50@7 76 Flax, ground _. 9%@ 15! Seidlitz Mixture 30@ 40
nam & Bitter, Foenugreek, pwd. 15@ 26 , Soap, green -.. 15@ 30
c ---— 3 00@3 25 Hemp __________ 8@ 15 = Soap mott cast_ @ 25
an onds, Sweet, Lobelia, powd. ~- a 60 . Soap, white Castile,
Ate etre 150@1 80 Mustard, yellow 17@ 25 case - @15 00
psig Pt - weet, : me Mustard, black_. 20@ 25 ' Soap, white Castile
Amber, crude __ 1 00@1 2 Poppy .--------- 15@ 30.1 less, per bar _. @l1 6v
‘Aaah ° -- Quince . = Ft fade 60 Soda Ash
mber, rectified 1 50@1 75 Sabadilla 45@ 50 sh ..----- 3@ lv
Aniag: 125@1 50 Sunf S Soda Bicarbonate 3&%&@ 106
B ‘ unflower --.--. 12@ 18 Soda Sal
ergamont -... 6 50@7 00 Worm, American 30@ 40 a es
Cajeput ________ 2 00@2 25 Worm! Levant _ 6 50@7 00  SDirits Camphor || @1 20
. e as... 3 00@3 25 : . Sulphur, roll _._. 34@ 1¢
azeltine erkins Drug Co. Castor a 1 S5@i 80 a hee ©
Cedar Leaf - 2 00@2 25 i | Tamarinds —..._.
Citronella 75@1 00 — Tartar Exetic =. 70@ 76
Grand Rapids Michigan Manistee Cloves ___----" 0@4 25 Aconite ______. -- @180 Turpentine Ven. 500. 1
ae Sr 27%@ 35 Aloes wag @1 56 Vanilla Ex. pure 1 50@2 00
ae Ver .2. i wae : - 8 2 #ec se §6Vanilla Ex. pure 2 26@2 56
RCS ans EHice 2... @150 Zinc Sulphate 6@ W

 

 

 

 

MICHIGAN TRADESMAN

 

November 13, 1929

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues

 

 

ADVANCED

Canned Apples

==

DECLINED

Smoked Hams

 

 

AMMONIA
Quaker, 24-12 oz.
Quaker, 12-32 oz.
Bo Peep, 24, sm.
Bo Peep, 12, lge.

 

10 Ib. pails,
15 Ib. pails,

per doz. 9 40
per doz. 12 60
25 lb. pails, per doz. 19 15
25 Ib. pails, per doz. 19 15

APPLE BUTTER
Quaker, 24-21 oz., doz. 2 15
Quaker, 12-38 0z., doz. 2 40

BAKING POWDERS
Arctic, 7 oz. tumbler 1 35

Royal, 10c, doz. ------ 95
Royal, 6 oz., doz. ..1 80
Royal, 6 oz., doz. _... 2 50
Royal, 12 oz., doz. . 4 95
Royal, 5 Th. oe 5 40
Calumet, 4 oz., doz. 95
Calumet, 8 oz., doz. 1 85
Calumet, 16 oz., doz. 3 25
Calumet, 5 Ib., doz. 12 10
Calumet, 10 lb., doz. 18 60

Rumford, 10c, per doz. 95
Rumford, - i ~ 1 85
Rumord, . 2 40
Rumford, 5 tb. — "12 50

K. C. Brand
Per case
3

80c
10 Ib. size, % doz. ___. 6 75

BLUING
JENNINGS
The Oriainal

Condensed

 

Am. Ball,36-1 oz.,
Quaker, gee = ‘Non-

freeze,
Boy Blue. 36s. per cs. 2 70

BEANS and PEAS

100 Ib. vax
Brown Swedish Beans 7°

Pinto Beans
Red Kdney Beans
Whte H’d P. Beans 9 90
Col. Lima Beans —__-. 14 50
Black Eye Beans -- 16 00

Split Peas, Yellow .. 8 00
Split Peas, Green ~--- , 00
Scotch Peas _._..--.-- 7 00
BURNERS
Queen ann No. 1 and
White Flame, No. 1
and 2, doz. —._..... 2 26

BOTTLE CAPS

Dbl. Lacguor, 1 gross
pkg.. per gross ....... 15

BREAKFAST FOODS

Kellogg’s Brands.
Corn Flakes, No. 136 2 85
Corn Flakes, No. 124 2 85
Corn Flakes, No. 102 2 00

2

Pep, No. 23 70
Pen, NO, 202 o2 2: 2 00
Kxrumbies, No. 424 ___ 2 70
--Bran Flakes, No. 624 2 45
Bran Flakes, No. 602 1 50
Rice Krispies, 6 oz. __ 2 70
Rice Krisp-es, 1 oz. _. 1 10
Kaffe Hag, 12 1-lb.
Cine 7 30
All Bran, 16 oz. _____ 2 25
All Bran, 10 oz. ~.____ 2 70
All Bran, % oz. ____ 2 00
Post Brands.
Grape-Nuts, 249 ...___ 3 80
Grape-Nuts, 1008  ... 2 75
Instant Postum, No. 8 40
Instant Postum, No. 10 4 50
Postum Cereal, No. 0 25

Post Toasties. 368  .
Post Toasties, 248 —.
Post’s Bran, 248 _...
Pills Bran, 128 -..-...
Roman Meal, 12-2 Ib._
Cream Wheat,

Cream Barley, 18
Ralston Food, vias
Maple Flakes, 24 -...
Rainbow Corn Fla., 36
silver Flake Oats, 18s
Silver Flake Oats, 12s
90 = Jute Bulk Oats,
aes New Oata, 24
Ralsten New Oata, 12

ene

eee

NVeNTOewow2
RoSSosSonsogne

_
o

2 70
2 70

 
 

Shred. Wheat Bis., 36s 3 85

Shred. Wheat Bis., 728 1 65

Triscuit, 246 —.....-a= 1 70

Wheatena, 188 -.___
BBOOMS

Jewell, doz. ~-----..._

Standard Parlor, 23 lb. 8 25
Fancy Parlor, 23 Ib.-- 9 25
Ex. Fancy Parlor 25 1b. 9 75

~ Fcy. Parlor 26 lb. 10 deed
mins. 24
BRUSHES
Scrub
Solid Back, 8 in. ~-.. 1 50
Solid Back, 1 in. --.. 1 75
Pointed Ends —~_-_-.__ 1 25
Stove
Smaker: 1 80
No. 60 2 2 00
Peeress . 2 60

Shoe

 

BUTTER COLOR

Dandelion ~.--._--____ 2 85
CANDLES
Electric Light, 40 Ibs. ao:
Plumber, 40 lbs. ~.-.- 2.8
Paraffine, 6s ~...--.__ ide
Paraffine, 26 14%
Wiking oo 40

Tudor, 6s. per box —. 30

CANNED FRUIT
Apples, No. 10 — 5 00@5 50
Apple Sauce, No. 10 7 &C
Apricots, No. 2% 3 40@3 90
Apricots, No. 10 8 50@11 50
Blackberries, No. 10 8 50
Blueberries, No. 10 __ 15 00
Che: No. 38 2
Cherries, R.A., No. 2% : _
Cherries, No. 10 —._
Peaches, No. 10 Pie ; 20
Peaches, No. 2% Mich 2 20

 

Peaches, 2% Cal. .___ 3 10
Peaches, 10, ,Cal. -.__ 10 .
Pineapple, 1 sli. ____ 1 6

Pineapple, 7: 8 8
P’apple, 2 br. sli __._ 2 35
P’apple, 2 br. sli. _... 2 40
P’apple, 2%, sli. -___ 3 50
P’apple, 2 cru. ______ 80

2
Pineapple, 10 crushed 15 00
Pears, No. 2 ieee ae 7
Pears, No. 2% ______
Raspberries, No. 2 bik ; i
Raspb's. Red. No. 10 11 50
Raspb’s Black,
ne 30 : °
Rhubarb, No. 10 ___._
Strawberries, No. 2 _. 3 3
Strawb’s “o. 10 -___ 13 00

CANNED FISH
Clam Ch’der, 10% oz. 1
Clam Chowder, No. 2. 2
Clams, Steamed. No. 1 3
Clams, Minced, No. % 2
Finnan Haddie, 10 oz. 3
Clam Bouillon, 7 oz._ 2
Chicken Haddie, No. 1 2
Fish Flakes, small __ 1 35
Cod Fish Cake, 10 oz. 1

1
2
6
5
5
3
2

Cove Oysers, 5 oz.

Lobster, No. 4, Star 2 90
Shrimp, 1, wet __-__- 00
Sard’s, 4 Oil, Key —. 6 10
Sard’s, 44 Oil, Key __ 5 75
Sardines, % Oil, k’less 5 25

Salmon, Red Alaska_
Salmon, Med. Alaska
SaSlmon, Pink, Alaska 2 10
Sardines, Im. \%, ea. wee
Sardines, Im., ¥%, e 25
Sardines, Cal. 1 33@2 25
Tuna, ¥%, Curtis, doz.
Tuna, 4s, Curtis, doz. 2

Tuna, % Blue Fin _. 2 25
Tuna, 1s, Curtis, doz. 7

oo
a
o

CANNED MEAT

Bacon, Med. Beechnut
Bacon, Lge. Beechnut
Beef, No. 1, Corned_
Beef, No. 1, Roast --
Beef, No. 2%, Qua., sli.
Beef, 3% oz. Qua. sili.
Beef, 5 oz., Am. Sliced
Beef, No. 1, B’nut, sli.
Beefsteak & Onions, s
Chili Con Car., 1s ---
Deviled Ham, %s ----
Deviled Ham, %38 ----
Hamburg Steak &
Onions, No. 1
Potted Beef, 4 oz.
Potted Meat, % Libby 52
Potted Meat, % Libby 92
Potted Meat, % Qua. 90
Potted Ham, Gen. % 1 46
Vienna Saus., No. % 1 45
Vienna Sausage, Qua. 1 10
Veal Loaf, Medium -- 2 25

Co DO Co 02 DO 00 CO oe DD
tw
ao

oS
_
on

Baked Beans

  

Camppelis 2... 115
Quaker, 18 oz, -----. 1 05
Fremont, No. 2 — 1 25
Snider, No. 1 ~--- 110
Snider, No. 2 --- 125
Van Camp. small --.. 90
Van Camp, med. -_.- 1 ls

CANNED VEGETABLES
Asparagus

No. 1, Green tips ---- 3 75
No. 2%, Large Green 4 50
W. Beans, ag 21 75@2 4
W. Beans, 10 -.---...
Green Beans, 2s 1 re 25
Green Beans, 10s -- 8 00
L. Beans, 2 gr. 1 3502 65
Lima Beans, 2s,Soaked 1 25
Red Kid, No. 2 ---...
Beets, No. 2, wh. 1 75@2 40
Beets, No. 2, cut 1 45@2 35
Corn, No. 2, stan. -. 1 15
Corn, Ex. stan. No. 2 1 40
Corn, No. 2, Fan. 1 80@2 35
Corn, No. 10 ~~ 8 00@10 i5
Hominy, No. 3 —---.-- 1 10
Okra, No. 2, whole .. 2 16
Okra, No. 2, cut -... 1 75
Mushrooms, Hotels -. 32
Mushrooms, Choice, 8 oz. 35
Mushrooms, Sur Extra 50
Peas, No. 2, B. J. -.-. 1 36
Peas, No. 2, Sif,

June 1 85
Peas, No. 2, Ex. Sift.

E. J.

Peas, Ex. ee French 25
Pumpkin, No. 1 60@1 75
Pumpkin, No. 10 5 00@5 50
Pimentos, 4%, each 12@14
Pimentoes, %, each -- 27
Sw't Potatoes, No. 2% 1 75
Sauerkraut. No.3 1 45@1 75
Succotash, No. 2 1 65@2 50
Succotash, No. 2, glass 2 80
Spinach, No. 1 -_----- 1 25

Spinach, No. 2__ 1 60@1 90
Spinach, No. 3.2 25@2 50
Spinach. No i0_ 6 ore 00

Tomatoes, No. 2 ------ 1 60
Tomatoes, No. 3 -... 2 25
Tomatoes, No. 10 ..-- 7 00

Bar Goods

Mich. Sugar Ca., 24, 5c 75
Pal O Mine, 24, 5c -___ 75
Malty Milkies, 24, 5c —_ 75
Lemon Rolls -_----_--. 15
Tru Luv, 24, 5¢ ....-. 75
No-Nut, 24, Se <.2.. 75
CATSUP.,
‘Beech-Nut, small ____ 1 65

Lily of Valley, 14 oz... 2 26
Lily of boul % pint 1 66
1

Sniders, 8 oz. -----.-_ 65
Sniders, 16. * Saeine 2 35
Quaker, 10 oz. --__-_ : 35
Quaker, 14 oz. _______ 1 90
Quaker, Galon Glass 12 50
Quaker, Gallon Tin __ 7 50

CHIL! SAUCE

Snider, 16 oz, -_-_-_-- 3 15
Snider, $ 02... 2 20
Lilly Valley, 8 oz. -. 2 25
Lilly Valley, 14 oz.  -_ 3 25

OYSTER eM

Sniders, 16 oz. —---_- 15
Sniders, 8 oz -~---- 2 20
CHEESE
Roquefort: -. 45
Kraft, small items 1 65
Kraft, American  -_ 1 65
Chili, small tins -_ 1 65
Pimento, small tins 1 65
Roquefort, sm. tins 2 25
Camembert, sm. tins 2 25
Wisconsin Daisy —_-_ 27
Wisconsin Flat ______ 27
New York June ---. 34
Sap Sago 2. 42
Bericw 220 3+
CHEWING GUM
Adams Black Jack -_-. 65
Adams Bloodberry ---- vd
Adams Dentyne ------. 65
Adams Calif. Fruit -- 65
Adams Sen Sen --.--- 65
Beeman’s Pepsin -__--- 65

Beechnut Wintergreen_
Beechnut Peppermint__
Beechnut Spearmint —_
Doublemint .... 65

Peppermint, Wrigleys -_ 65

Spearmint, Wrigleys -- 65

Juicy Fruit: 65

Krigley’s P-K _ - ----.- 65

MORO oc 65

Peaperry, oo 65
COCOA

Wook Cocoa

CUT

 

Droste’s Dutch, 1 lb.__ 8 50
Droste’s Dutch, % Ib. 4 50
Droste’s Dutch, % lb. 2 35
Droste’s Dutch, 5 lb. 60

 

Checolate Apples __.. 4 50
Pastelles, No. 1 ___. 12 60
Pastelles, % lb. — - 6 60
Pains De Cafe _______ 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles ______ 215
1 lb. Rose Tin Bon
Bons oo 18 00
7 oz, aes Tin Bon
TAOS oe 00
13 oz. ous De Cara-
BUG oo 13 20
12 oz. Rosaces _____.. 10 80
% lb. Rosaces ____--__ 7 80
% Ib. Pastelles —_____ 3 40
Langues De Chats -. 4 80
CHOCOLATE
Baker, Caracas, %s __-. 37
Baker, Caracas, 4s __.. 35

CLOTHES LINE

Hemp, 50 ft. -__ 2 00@2 25
Twisted Cotton,

BO To os 50@4 00
Braided, 50: ft. oo 25
Sash Cord -___-- 3 50@4 00

COFFEE ROASTED
Worden Grocer Co.
1 Ib. Package

Miewose: 225 oe 36
Te0erty 2 26
OUAMOP oe 41
Wedrow (220200 39
Morton House ________ 48
RIN — 37

Royal Club -.-.....--... 32

McLaughlin’s Kept-Fresh

 

Nat. Gro. Co. Brands
Lighthouse, 1 Ib. tins._. 49
Pathfinder, 1 lb. tins__ 45
Table Talk, 1 lb. cart. 43
Square Deal, 1 lb. car. 39%
Above brands are packed
in both 30 and 50 Ib. cases.

Coffee Extracts
M. Y., per 100
Frank’s 50 pkgs.
Hummel’s 50 1 Ib.

10%

CONDENSED MILK
Leader, 4 doz. 7
Tagle, 4 doz.

MILK COMPOUND

Hebe, Tall, 4 doz. -._ 4 50
Hebe. Baby, 8 doz. -_ 4 4v
Carolene. Tall, 4 doz. 3 80
Carolene, Raby -----. 3 50

EVAPORATED MILK
Quaker, Tall, 4 doz. _. 4 10
Quaker, Baby, 8 doz. 4 60
Quaker, Gallon, 14 doz. 4 00
Carnation, Tall, 4 doz.
Carnation, Baby, 8 dz. 4
Oatman’s Dundee, Tall 4
Oatman's D'dee, Baby 4 25
Every Day, Tall noe

IXvery Day, Baby .-.- 4 25
Pet. Wal 4 38
Pet, Baby, 8 oz. --.. 4 25
Borden’s Tall ___._-__ 4 35
Borden's Baby ------ 4 25

CIGARS

G. J. Johnson’s Brand
G. J. Johnson Cigar,
ADR eee 75 00

Worden Grocer Co. Brands
Airedale 35 00
Havana Sweets _____ 35 00
Hemeter Champion__ 37 50
Canadian Club 35 00

Robert Emmett ---. 75 00
Tom Moore Monarch 75 00
Webster Cadillac __.. 75 0vu

Webster Astor Foil__ 75 00
Webster Knickbocker 95 00
Webster Albany Foil 95 00
Bering Apollos -__.__ 95 00
Bering Palmitas __ 115 00
Bering Diplomatica 115 00

Bering Delioses ___. 120 00
Bering Favorita ____ 135 00
Bering Albas ______ 150 vu.

CONFECTIONERY
Stick Candy Pails

Pure Sugar Sticks-600c 4 00
Big Stick, 20 lb. case 18
Horehound Stick, 5c —_ 18

Mixed Candy
Kindergarten  __________ 7
POOR GON os i3
French Creams -.--.___ 15

   

Fancy Chocolates

5 Ib. boxes

Bittersweets, Ass’ted 1 75
Milk Chocolate A A 1 75
Nibble Sticks _______ 75
Chocoiate Nut Rolls — 1 85
Magnolia Choc ______ 25
Bon Ton Choc. ______ 1 50
Gum Drops Pails
Anise ooo 16
Champion Gums  --_____ 16
Challenge Gums  —__*__ 14
Jelly Strings — -.______ 18
Lozenges Pails

A. A. Pep. Lozenges __ 15
A. A. Pink Lozenges —-_ 15
A. A. Choc. Lozenges... 15
Motto Hearts __________ 19
Malted Milk Lozenges __ 21

Hard Goods Pails
Lemon Drops __________ 19
O, F. Horehound dps.__ 18
Anise Sauares 18
Peanut Squares _______ 17

Cough Drops Bxs
Putnam se 1 35
Smith Bros, —~--....._ 1 50
EMGG A oe 1 50

Package Goods
Creamery Marshmallows
4 oz. pkg., 12s, cart. 85
4 oz. pkg., 48s, case 3 40

Specialties
Pineapple Fudge
Ital‘'an Bon Bons

Banquet Cream Mints_ 23
Silver King M.Mallows 1 15
Handy Packager, 12-10¢ 80

COUPON BOOKS
50 Economic grade 3 50
100 Economic grade 4 ov
500 Economic grade 20 us
1000 Economic grade 37 du
Where 1,000 books are
ordered at a time. special-
ly printed front cover is
turnished without charge.

CREAM OF TARTAR
6 lb. boxes

DRIED FRUITS
Apples

N. Y. Fey., 50 lb. box 15%
Ne x Fey., 14 oz. pke. 16

Apricots
Evaporated Choice ___. 21
iivaporated, Fancy  . 29
Evaporated, Slabs  -_.. zu

Citron
1095; box: 2 40

Currants
Packages, 14 oz _____ 18
Greek, Bulk, 1p, 22. 18

Dates
Dromedary, 36s ______ 6 75

Peaches

Evap. Choice =... 20
Peel

Lemon, American _____ 30

Orange, American —____ 30
Raisins

Seeded, bulk ~_________ 10
Thompson’ s s’dless blk 08%
Thompson's seedless,

A OZ 6 ee 09%

California Prunes
60@70, 25 lb. boxes__@12
50@80, 25 lb. boxes._@14
40@50, 25 lb. boxes__@16
30@40, 25 lb boxes__@17
20@30, 25 lb. boxes_.@20
18@24, 25 lb. boxes_.@24

Hominy
100 lb. sacks _. 3 50
Macaroni

Mueller’s Brands
9 oz. package, per doz. 1 30
9 oz. package, per case 2 60

Pearl,

Bulk Goods
Bibow, 20. ib.. 2-2. %
Egg Noodle, 10 lbs. —_ 14
Pearl Barley
Chester (20 75
OU oe ee 7 00
Barley Grits ~-.____._ 5 00
Ss
Hast India ooo 10
Tapioca
Pearl. 100 lb. sacks __ 09
Minute, 8 oz., 3 doz. 4 05

Dromedary Instant —. 3 50

FLAVORING EXTRACTS
JENNINGS’
PURE

FLAVORING

EXTRACT

Vanilla and
Lemon
Same Price
1 oz.
1% oz.
2% oz.
3% oz. _. 4 20
2 0%. ..
4 OZ. _.
8 oz.
16 oz. __ 15 00

 

3% oz.
Amersealed

At It 57 Years.

Jiffy Punch
3 doz. Carton ________
Assorted flavors.

FLOUR
Vv. C. Milling Co. Brands

Lily White 2 30
Harvest Queen ______ 7 50
Yes Ma’am Graham,

BOG oo 20
FRUIT CANS
Mason
F. O. B. Grand Rapids
Malt pint 7 50
One pint: oo 7 75
One quart i... 9 10
Half gallon __________ 12 15
ag Glass Top
alt: pint 9 00
One rint. es eee 9 30
One quart __._______ 11 15
Half gallon _._______ 15 40

 

 

EEE ce ee

 

Ww

 

   

November 13, 1929

GELATINE

Jell-O, 3 doz. ~-------

Minute, 3 doz.

Plymouth, White ---- : 2

Quaker, 3 doz.

JELLY AND Enka a.
Pure, 30: lb. pails ---- 3 3

Imitation, 30 lb. pails 1 38
Asst., doz.
16 oz., dz. 2

Pure, 6 02.,
Pure Pres.,

JELLY GLASSES
8.07.. per adoz.

OLEOMARGARINE

Van Westenbrugge Brands
Carload Distributor

 

Nucoa, 1 1b... 21
Nucoa, 2 and 5 Ib. --_ 20%

Wilson & Co.’s Brands
Ol

eo

MATCHES
Swan, 144
Diamond. 144 box
Searchlight.

*Blue Seal, 144

*Rel'able, 144

*Wederal. 144 __
*1 Free with Ten.

Safety Matches
Quaker, 5 gro. case___

NUTS—Whole

Almonds. Tarragona__
Brazil, .New 2. 1
Fancy Mixed ________
Filberts, Sicily _____ 22

Peanuts, Vir. Roasted

Peanuts, Jumbo, std.
Feeans, 3, star =... 25
Pecans, Jumbo ______ 40
Pecans, Mammoth __ 50
Walnuts, Cal. ____
Hiiekory 20 07

Salted Peanuts
Fancy. No. 1

ow
Shelled
IDONGR i
Peanuts, Spanish
cap 1D. Dage sak 12
BUDO en 32
Pecans Salted ________ R80

Walnuts Manchurian _

MINCE MEAT

None Such, 4 doz. ___ 6
Quaker, 3 doz. case __
Kegs, wet, Ib.

Libby.

OLIVES

4 oz. Jar, Plain, doz.
10 oz. Jar, Plain, doz.
14 oz. Jar, Plain, doz.
Pint Jars, Plain, doz.
Quart Jars, Plain, doz.
1 Gal. Glass Jugs, Pla.
5 Gal. Kegs, each .___
3% oz. Jar, Stuff., doz.
6 oz. Jar, Stuffed, doz.
9% oz. Jar, Stuff., doz.
1 Gal. Jugs, Stuff., dz.

PARIS GREEN
a a ee 34
1 See ee) Cea

Sots tece

rig aa

   

Bel Car-Mo Brand
24 1. ib. ing 3.
8 oz., 2 doz. in case ___-
Ths: elie so
A010, DAMS atesnccen sans

 

144 box__
Ohin Red Label, 144 bx
Ohio Blue Tip, 144 box
Nhin Rilne Tin. 720-1¢

Ooh aeuko>
‘ t

27@29

WHE CCH Ds doe

PETROLEUM PRODUCTS
From Tank Wagon
Red Crown Gasoline —_ 11
Red Crown Ethyl —-_-_ a
Solite Gasoline ________

tin Iron Barrels
Perfection Kerosine __ 13.6
Gas Machine Gasoline 37.1
V. M. & P. Naphtha__ 19.6

1SO-VIS MOTOR OILS
In Iron Barrels

 

ht a V7.1
Nedium 2220000 (C1
GAY oo TA
He Heavy 0) TEA
larine
lron Barrels

Piet 65.1
Medium ----

RIGA Vy ooo 65.1
Special heavy —.....__ 65.1
xtra heavy —_..._..._ 65.1
Polarine “F" .-.! . 65.1

Tranmission Oil _____ 65.1
Finol, 4 oz. cans, doz. 1 50
Finol, 8 oz. cans, doz. 2 30

 

Parowax, 100 Ib. -_ . 8.3
Parowax, 40, 1 Ib. _. 8.55
Parowax, 20, 1 lb. —. 8.8
ae
Semdac, 12 pt. cans 3 00
Semdac, 12 qt. cans 5 00
PICKLES

Medium Sour
5-gallon, 400 count -_ 4 75

Sweet Small

16 Gallon, 2250 --_-_- 24 60
5 Gallon, 780 ~-----_- 9 75

Dill Pickles
Gal. 40 to Tin, doz.__ 10 25
No. 2% Ting —..- 3. 2 26
32 oz. Glass Picked__ 2 76
32 oz. Glass Thrown 2 40

Dill Pickles Bulk
5

5 Gal, 200 _. 00

16 Gal 000) 0 9 25

45 Gal, E206 _- 22 00
PIPES

Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS

Battle Axe, per doz. 2 65

Torpedo. per doz. -.-. 2 25

Blue Ribbon, per doz. 4 25
POTASH

Babbitt’s, 2 doz. -... 2 75

FRESH MEATS
Beef
Top Steers & Heif. ~... 25
Good St’rs & H’f 15%@23
Med. Steers & Heif. — 21
Com. Steers & Heif. 16@20

Veal
Oe 22
IOC ee 19
Mectum 2.4... 16

Lamb
Sriie Lamb -.........- 24

OO ee 22
MeG@ivmn 220 20
Poor: 20

Mutton
Good 22.20 een ous 14
Medium. 2. 13
POOF (oo o50 11

Pork
Dieht hogs 2... ok. 16
Medium hogs ---------- 16
teavy hogs .........-... 1
Lom meg 26
Butts) 2 24
Shoulders: =. 19
Spareribs. 16
Neck bones 2. 06

Trimmings .........-.. 14

MICHIGAN TRADESMAN

PROVISIONS
Barreled Pork

Clear Back _. 25 00@28 00
Short Cut Clear26 00@29 00

Dry Salt Meats

DS Bellies __ 18-20@18-17

Lard
Pure in tierces —__--- 12
60 lb. tubs _-_-advance 4
50 lb. tubs __-_-advance 4
20 Ib. pails _-__-.advance %4
10 lb. pails _.__-.advance %
5 lb. pails _-_-advance 1
3 lb. pails ___-advance 1
Compound tierces _.-. 12
Compound, tubs ------ 124
Suasages

Beloena, oe 18
POR oo eee ee 18
oriole See era 21

OM 31
Veal Se ae 19
Tongue, Jellied ________ 35
Headcheese 18

Smoked Meats

Hams, Cer. 14-16 Ib. @25

Hams, Cert., Skinned
T6-tS Ih @ 24

Ham, dried beef
Knuckles ________ @43

California Hams __ @17%
Picnic Boiled

Hams 20 @25
Boiled Hams ________ @40
Minced Hams 3 @21

Bacon 4/6 Cert. __ 24 @34

Beef

Boneless, rump 28 00@38 00
Rump, new __ 29 00@32 00

Liver
Reet 17
Cale 55
Pork 10

RICE
Fancy Blue Rose ____ 06
Faney Head _._._._- 07

RUSKS

Dutch Tea Rusk Co.

36 rolls, per case ____ 4
18 rolls, per case ____ 2
12 rolls, per case 1
12 cartons, per case __ 1 70
18 cartons, per case __ 2

5

Brand.

36 cartons, per case __ 5 00
SALERATUS

Arm and Hammer __ 3 75
SAL SODA

Granulated, 60 Ibs. cs. 1 35
Granulated, 18-2% Ib.
packages __..... 1 20

COD FISH

Middies .......... 20
Tablets, % Ib. Pure 19%
1 40

doz.
Wood boxes,

Pure __ 30%

Whole Cod 2.2... 11%
HERRING
Holland Herring
Mixed, Kegs ________ 1 00
Mixed, half bbls. -__. 9 75
Mixed, bbls. ....____ 18 50

Milkers, Kegs

1
Milkers, half bbls. -_ 10 50

Milkers, bbls.

fo 20 00

K K K K Norway --_ 19 50

8 Ib.

Mails: 1 40

Cut Boneh ooo 8 1 50
Boned, 10 Ib. boxes __ 16

% BbiL.,

Tubs, 60 Count, fy. fat 6 6

Lake Herring
100 Ibs. ___. 6 50

Mackeral

oS

Pails, 10 lb. Fancy fat 1 50

Med.

   

White Fish
Fancy, 100 Ib. 13 00

SHOE BLACKENING

2 in i, Paste, doz. _.. 1
BE. Z. Combination, dz. ‘

Dri-Foot, doz.

Shinola, doz.

STOVE POLISH
Blackne, per doz —_
Black Silk Liquid, dz.
Black Silk Paste, doz.
Enameline Paste. doz.
Knameline Liquid, dz.
E. Z. Liquid, per doz.
Radium, per doz. i
per doz.
654 Stove Enamel, dz.
Vulcanol, No. 5, doz.
Vuleanol, No. 10, doz.
Stovoil, per doz, -____ q

Rising Sun,

SALT

Colonal, 24, 2 ib. ___.

Colonial, 36-1%
Colonial,

cream,
Butter Salt,
Block, 50 Ib.

Baker Salt, 280 lb. bbl.
24, 10 lb., per bale —___
60, 2 Ib.,. per bale ____ 2

28 bl. bags. Table —___

Old Hickory, Smoked,
6-10 Ib.

ner
Crp)

=
=

Free Run'g

Todized, 32, 26 oz. —~
Five case lots --

BORAX

Twenty Mule Team

24, 1 Ib. packages —-
48, 10 oz. packages --
96, %4 oz. packages --

SOAP

Am. Family, 100 box
Crystal White, 100 __ 4 2
Bie geck, 60s —.----__
Fels Naptha, 100 box
10 box
Grdma White Na. 10s
Jap Rose, 100 box .--_ 7
100 box 2 4
Palm Olive, 144 box " 5

Flake White,

Fairy,

Lava, 100 box _

Octazon, 120 1...

Pummo, 100 box ---

Sweetheart, 100 box —_
50 sm.
50 Ige.

Grandpa Tar,
Grandpa Tar,
Quaker Hardwater

Cocoa,

Williams Barber Bar, 9

Williams Mug, per ea

CLEANSERS

em

a

80 can cases, $4.80 per case

WASHING POWDERS

Bon Ami Pd., 18s, box 1 90
Bon Ami Cake, 18s --1 62%

Bixbys, Dozz. Cee

NR RRR eRe

1
Iodized, 24-2 2
Med. No. 1 Bbis. ___. 2 85
Med. No. 1, 100 Ib. bk.
Farmer Spec., 70 Ib.
Packers Meat, 50 Ib.
Crushed Rock for ice
100 lb., each
280 Ib. bbl.4 2

 

B2 26 oz. 2
Five case lots ------ 2

ee OO
owt
oce

bo Ol me ote
pa

us

ioe, tom .__
Fairbank Tar, 100 bx
Trilby Soap, 100. head

iF
Bi
Fy
ie
A
ie
re
%

 

eG oe
Climatine, 4 doz. —__-
Grandma; 100, be .._.
Grandma, 24 Large --
Gold Dust, 100s 3

Gold Dust, 12 Large
4

Golden Rod, 24

La France Laun., 4 dz. ¢

Old Dutch Clean, 4 dz.

Octagon, 365 ........... d

Hoe 4
Rinso, 24s
‘ No fg 100, 10

Rub No More, 20 Lg.
Spotless Cleanser, 48,
>

OFe 3

Sani Flush,
Sanolo, 2 doz. __....
Soapine, 106, 12 oz.

Snowboy, 100,
Snowboy, 12 Large __

Speedee, 3 doz. -----_ 7

Sunbrite. 666 .........
Wyandotte, 45 —....____
Wyandot Deterg’s, 24s

SPICES
Whole Spices
Allspice, Jamaica —__-
Cloves, Zanzibar  ____

Cassia, Canton _...__ >"

Cassia, 5c pkg., doz.
Ginger, African —.._
Ginger, Cochin _._...
Mace. Penang ...._
Mixed, No. 1
Mixed,
Nutmegs,
Nutmegs, 105-110 —_

Pepper, Black _. @46

Pure Ground in Bulk

Allspice, Jamaica

Cloves, Zanzibar ____
Cassia. Canton — _.__
Ginger, Corkin -___-
Mustard

Mace, Penang _______ 1

Pepper, Black ......__
Nore
Pepper, White ______
Pepper, Cayenne ____
Paprika, Spanish  ____

Seasoning
Chili Powder, 15c ____
Celery Salt, 3 oz. _
Sage, 2 oz.
Onion Salt
ORG
Ponelty, 3% oz.
Kitchen Bouquet
Laurel Leaves
Marjoram. 1 oz. __._..
Savory. £. of. 2
Thyme. 1 of.
Tumeric, 2% oz.

STARCH
Corn
Kingsford, 40 Ibs.
Powdered, bags ___
Argo, 48, 1 lb. pkgs. 3
Cream, 48-1 ____.._ 4 §
Quaker, 40-1 _

Gloss
Argo, 48, 1 lb. pkgs.
Argo, 12, 3 lb. pkgs.
Argo, § 5 Ib. pkes. _.
Silver Gloss, 48, 1s __
Blastic, 64 pkgs. ____
Wiger 48-—
Piper. OO lhe.

SYRUP
Corn
Blue Karo, No. 1% __

Blue Karo, No. 5, 1 dz.

Blue Karo, No. 10 __
Red Karo, No. 1% —_
Red Karo, No. 5, 1 dz.
Red Karo, No. 10

Imit. Maple Flavor
Orange, No. 1%, 2 dz.
Urange, No. 5, 1 doz. 4

Mapie and Cane
Kanuck, per gal. —-_.

Kanuck, 5 gal. can _. 6

Maple
Michigan, per gal. —_

Welchs. per gal. _... 3 2

COOKING OIL

Mazola
Pints. 2 doe 222.00.
Quarts, I. dom, —.-..-

Half Gallons, 1 doz. - 11
% doz 1

Gallons.

5c pkgs., doz. ¢
TO@S0 @

we GO ht

WOT DO by to
ms
DWW.HKORND
ADUEANS

re om 68 OO CO DD

a
soo
ooo

TABLE SAUCES

  

 

Lea & Perrin, large... 6 00
Lea & Perrin, small__ 3 36
Penuee 1 @
Royal Mint —......_... 3 40
Tobasco, 2 oz. .------ 423
Sho You, 9 oz., doz, 2 25
At, meee 75
A] Se 4. 3 15
Caper, 7 on. ..........3 &

TEA

Japan
Medium 0 35@35
Choiee 2 37@52
Paney 2.0 patted *
Mo. i Nips _..........._
1m oko. Siting _........ i"

Gunpowder

CHOICE 40
Puncy 222.00 47

Ceylon
Pekoe, medium —......_ 57

English Breakfast

Congou, Medium -._... 28
Congou, Choice __._. 35@36
Congou, Fancy -... 42@43
Oolong
Mediom: 39
CROGG 45
Wanee 50
TWINE
Coton, 3 ply cone —____. 40
Cotton, 3 ply Balls -__. 42
Wook € ply in 40
VINEGAR
Cider, 40 Grain _.._._. 22

White Wine, 80 grain__ 25
White Wine, 40 grain__ 19

WICKING
No. 0, per gross
No. 1. per gross
No. 2, per gross _
No. 3. per gross

Poorious Rolls, per doz.
Rochester, No. 2, doz.

Rochester, No. 3, doz.
Rayo, per doz.

WOODENWARE
Baskets
Bushels, narrow band,
Wire handles
Bushels. narrow band,
wood handles ______
Market, dron handle__
Market. single handle_
Market. extra
Splint, large
Srl nt,
Spl nt,

medium
small

Churns
Barrel. 5 gal.. each __
Barrel, 19 gal.. each__

3 to 6 gal., per gal. _

Pails
19 ot. Galvan'zed

12 of. Galvanized
14 et. Galvanized _

12 Mari ‘Jr.

ot. Flaring Gal. Jr.

10 at. Tin Dairy

Aare
>

no bo
ue
>

mm TIW bob
>2Oo-{tas
SP > lmuS

 

Traps
Mouse, Wood, 4 holes. 60
Mouse, wood, 6 holes_ 70
Mouse, tin, 5 holes __ 65
Kat. wood 22. 1 00
Rat, Sorige 1 00
Mouse, svring _ a 30
Tubs

large Galvanized ____ 8 75
Medium Galvanized __ 7 75
Small Galvanized _.__ 6 75

Washboards
Banner, Globe ________ 5 50
Brass, singla 6 25
Glass. single 6 On
Double Peerless ______ 8 50
Single Peerless ______ 7 50
Northern Queen ______ 5 AA
Universal: 00 2

Wood Bowls
Tt in. Butter 00
1h in, Botter 9 00
7 in: Batter 18 00
if in, Mutter 25 00

WRAPPING PAPER

Fibre. Manila, white 05%
No. § Wibre 06%
Butchers DF ____ 06
Kraft 0634
Kraft Stripe 09%

YEAST CAKE
Magic ¢ dow 2 | 27
sunlight 3 a68, 27
Sunlight, 1% dow. __. 1 35
"east Foam, 3 doz. __ 27
Teast Foam, 1% doz. 1 35

YEAST—COMPRESSED

Fleischmann, per doz.

30

 

 

  

  

MICHIGAN

    

TRADESMAN

November 138, 1929

 

Eleven Years of Peace.

Grandville, Nov. 10—It is meet that
the people of the Great Republic
should gather at various times of the
year to celebrate and to dedicate their
flag and Nation to the cause of liberty
for which much blood and myriads of
lives have been sacrificed.
time politician once remarked, “This
Union is not worth a rush without a
little blood letting.”

Whether that astute politician was
right we do not propose to say, but
we do know that this republic, the
wonder and pride of the world, came
up to its present lofty position in world
history through seas of gore and sac-
rifices which have made the name
American honored throughout the
world.

It was an honor to be a Roman in
the days of early world history. How
much greater then is the name Ameri-
can as it refers to a citizen.of the
United States.» With the one excep-
tion of that early blot (slavery) on our
escutcheon this Nation has led a
worthy struggle for the advancement
of the rights of man.

It was to defend these rights that
America took arms in the spring of
1917 for a battle to the death with the
tyranny of monarchiel Germany. That
War on our part was as just as was the
earlier revolution which laid the foun-
dations of the Western Republic.

War for personal or national agran-
disement is never defensible, but in de-
fense of human rights it is ever ex-
cusable, not to say honorable and that
is why we come on this eleventh day
of November in the present year to
lay a wreath on the graves of our
heroes who fell in that great war, a
struggle the most astounding in the
history of the world.

For the world it was the greatest
war, for the United States her second
greatest, since that of the Great Re-
bellion has never been eclipsed or
equalled by soldiers carrying Old
Glory. The veterans of the civil
strife are fast falling by the wayside.
Soon they will be numbered with the
has beens, and the later heroes of the
world war will occupy our exclusive
attention, of course not excluding
those of the Spanish episode.

November 11th will always stand
out in history as worthy of being cele-
brated as the last act in the great
strife which shook the whole of Europe
and America. Schools, business houses,
in fact all activities of a worldly na-
ture should be suspended on this day.
The churches may well take hold and
give thanks for the outcome of the
world’s last great war.

The home bringing of half a hun-
dred American dead from the fields of
Northern Russia at this time serves to
emphasize the situation and give our
people serious thought.

Earth mav run red with other wars
but none will exceed in fierceness an1
malevolence the wild rage of a mad-
dened Hun soldiery. Little Belgium
has had the facts of her scourged
fields and towns brought forcibly to
mind recently when dedicating the re-
building of one of her public edifices.

It is fitting that we never forget
even though perhaps one may forgive
the hideous outrages of that Hun war-
fare upon inoffensive people with
whom they should not have been at
enmity.

Never was such consideration shown
toward a conquered foe as was meted
out by the conquering armies of the
allies when Germany laid down her
arms and asked for cessation of war.
The teniptation to enter upon the
fields of Germany and lay waste to
homes and cities was never greater, yet
in the interest of humanity the allies
spared their feelings for revenge and
agreed to fight no more.

   

As an old.

Germany should feel grateful to her
enemy for the treatment she received
after the defeat of her armies.. Whether
she is or not time alone will tell.
America’s part in the world struggle
has never been fully told and perhaps
never will be. Nevertheless the Yan-
kee Nation has no cause to feel hu-
miliated at the part she took in bring-
ing peace back to the world.

We strew flowers over graves in
every cemetery of the land on the last
of May: The eleventh of November,
although not a flower month, should
not neglect to garland the graves of
the American dead who left their home
land and crossed a wide sea to inflict
merited chastisement on an enemy
which deserved all she got.

Armistice day is a world affair and
not an American holiday. We stand
with our allied friends of those terrible
days of war and obey the instincts of
the human heart by fitting observance
of the date which will stand side by
side with our Fourth of July through
all time.

School children should be taught the
significance of this November day and
learn to revere it as one of the holy
days of the Nation. This does not
mean to teach love of battle, but rather
a reverence for those who would sacri-
fice life itself rather than bow the neck
to the nod and beck of a merciless
tyrant. :

Parades, speeches and_ jollification.
Why not? The blood and strife are
over and we may well thank our stars
that this is so. It will be a long day
before the Hun again runs riot in blood
and murder as once was the case. A
long term of peace seems assured our
world to-day.

In fact there is so little news apper-
taining to war the news pages of our
great dailies teem with great headlines
telling about football and airplane
flights. This is better than to have
the news columns filled with accounts
of battles and fierce struggles in bloody
warfare.

Let us be thankful for Armistice ,

day which signified the close of the
greatest war in human history.

Old Timer.

 

>>>
Recent Mercantile Changes in Ohio.

Cedarville—Mr. Crouse is the sole
proprietor of the grocery and meat
market which was formerly owned by
Crouse & Thomas, Mr. Crouse having
purchased the interest of his partner.

Cleveland—George Vorga has sold
his grocery and meat market at 5700
Bridge avenue to John Gyoro.

Cleveland—Samuel Davis will open
a grocery and meat market at 6008
Central avenue.

Dayton— Walter J. Meier is the pro-
prietor of the grocery and meat mar-
ket at 517 Neal avenue, having pur-
chased same from Henry Bender.

Dayton—V. Pearl Deeter has sold
her delicatessen store to Ira Briden-
baugh.

Eaton—Gale Cooper and Robert
Sanders have purchased the Central
Meat Market on East Main street from
D. A.

Fletcher—Tritthuh

Sringman.

& Son have
opened a modern meat market in the
3erryhill Store Room.

Springfield—The E. W. Fuemre Co.
is erecting a store building for its gro-
cery and meat market at 1530 West
High street.

Toledo—Leo J. Chudzinski has sold
his grocery and meat market at 3619
Summit street to D. and L. Haas.

Wapakoneta— Walter & Son are the
proprietors of the meat market on

  

Dixie Highway South which was for-
merly owned by Walter & Hartard.

Plymouth—The Cornell meat mar-
ket has been opened here.

Sandusky—Gunlach Brothers have
sold their meat market at Columbus
avenue and Cowdry street to Mr.
Trieschmann.

Toledo—The Superior Markets Co.,
in the grocery and meat business at
1801 Superior street. has been incor-
porated.

Toledo—V. E. Lipper has purchased
the grocery-market of Ed Samson at
Elm and Peck streets.

Uhrichsville—Chas. Rolli has pur-
chased the meat market of John B.
Maurer on East Third street.

Cleveland—Mr. Benshaw will open a
meat market at 5106 Lorain avenue.

Cleveland—Abramson & Schwartz
have opened a grocery and delicatessen
store at 7914 Carnegie avenue.

Cleveland—Christ Nastoff has pur-
chased the grocery and meat market
at 4112 Scoville avenue from Stella
Polch.

Cleveland—John Majernik has open-
ed a grocery and meat market at 4829
Ardmore avenue.

Dayton—B. L. Pond has sold his
grocery and meat market at 434 East
Fifth street to Fred Zahn.

Dayton—A grocery and meat mar-
ket has been opened at 125 South
Perry street by Bernard Burd.

Dayton—A meat market has been
opened by Grover Mitchell at 1367
West Fifth street.

Ironton—J. F. Jenkins has opened a
first class meat market on Railroad
street.

LaRue—George Swallem has re-
opened his meat market here.

Lucasville—E. L. Benner has dis-
continued his meat business here.

Middletown—A. Zeier has consoli-
dated his Young Street Market at 1103
Young street with his store on Yankee
road.

Norwalk—W. L. Bedford will open
a meat market on South Linwood
avenue.

Toledo—The Superior Market, Inc.,
have been chartered to operate a
wholesale and retail grocery and meat
market. The company will issue 250
shares of stock of a par value of $40 a
share, and have a commencement cap-
ital of $5,000. Incorporators are
Nathan and Ida Greenburg and Harry
Levine.

Ravenna—The_ grocery and meat
market of R. R. Roeder was recently
destroyed by fire.

——_2-.____

Late Business Changes in Indiana.

Elkhart—Paul D. Farley opened a
delicatessen store at 509 South Main
street.

Milan—Bert Siebenthal has taken
over the meat market of Thos. Harper.

South Bend—The grocery and meat
market of J. A. Zimmerman at 1111
23rd street was damaged by fire with
a loss of $5,000.

Warsaw—An_ up-to-date meat de-
partment will be added to the John
Hall grocery.

Arcadia—Fred Allison, of Milroy,
has purchased the market here for-
merly conducted by J. H. Dawson.

Montpelier—The City Meat Market,

of which Charles Heinz has been man-
ager for several months, has been sold
by Mr. Heinz and Mr. Slade, who was
interested in the business, to W. B.
Strong, of Fountain City, Indiana.
Olive Riggs, who has been an efficient
man in the shop under different own-
erships, will remain in Mr. Strong’s
employ.

Evansville—Swift & Co. are building
a duck farm here which is expected to
supply them with at least 75,000 ducks
a year.

Anderson — The Milner Provision
Co. will open a meat market at 1010
Meridian street.

Kokomo—William Workman will
open a meat market on West Walnut
street.

Milan—J. B. Reynolds & Son have
opened a grocery and meat market
here.

Millersburg—A_ grocery and meat
market will be opened by Frank Hale
in the Wolford building.

Muncie—William  H.
proprietor of the grocery and meat
market at 115% East 12th street, died
at his home.

Seymour—Julian H. Betz and W. J.
Rebber, proprietors of the Sel-Rite
Meat Market at Second and Ewing
streets, opened a branch market on

Hutchinson,

East Tipton street.

Somerset—John Drook has discon-
tinued his grocery and meat business.
——_+2>___

Fruits and Vegetables Now Artificially
Colored.

Tomatoes that are allowed to stay
on the vine until they are actually ripe
are superior in vitamin content and
food value to those picked green and
then treated with ethylene gas to give
the fruit the color that is characteristic
of the ripe fruit, but the ethylene treat-
ment apparently has no harmful effect
on the vitamins already formed in the
green fruit that is treated, says the
Bureau of Chemistry and Soils, U. S.
Department of Agriculture, after ex-
periments on the subject. Ethylene
gas is made commercially from alcohol
and from natural gas. The ethylene
coloring process, discovered only re-
cently, has been adopted so widely that
a considerable proportion of the
lemons, oranges, bananas and tomatoes
which are shipped from warmer to
colder regions of the United States in
advance of the local season are colored
by means of it. The process makes
it possible for the consumers to get
the fruit earlier than they could other-

wise,

—_>.___
Little Distress Merchandise.

One indication that the cancellations
of merchandise have not been as heavy
as some reports indicate is the ab-
sence of offerings of any marked quan-
tity of distress goods. More than a
few buyers have been on the lookout
for distress merchandise. Their suc-

cess, it is asserted, has been only

-meager and confined to a relatively

percentage of manufacturers.
Moreover, most of these buyers were
prepared to pay cash, an inducement
that usually meets with response even
in normal markets. Underlying the
situation generally is the absence of
heavy inventories on the part of manu-
facturers.

small

 

    

   

  

 

   
 

 
   
    

 

   
   
 

  
   
   
   
   
  
   
 

 
   
  
 
  
   
  
    
    
 
 
  
   
    
   
    
   
 
  
  
  

     
   

 
 
  
  
  

 

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noceomnltiens

    

  

   

 

 

 

e~

 

 

’

 

 

 

 

 

 

 

 

 

 

November 13, 1929

The Shadow of Self-Fooling Elemin-
ated.

(Continued from page 20)
and we pay a stupendous annual Na-
tional bill in consequence.

One recent trade organization re-
fuses to fool itself. Standard Brands
has just taken over some whopping
big institutions. Not one of. those in-
stitutions has ever been regarded as
unstable. Every one of them stands
high in financial, trade and general
reputational circles. But the new man-
agement elected to carry the good will
of all those formerly separate con-
cerns at a value of $1.

That resulted in squeezing out of
Royal Baking Powder $17,956,106; out
of Fleischmann Company $3,839,526;
and out of E. W. Gillette & Co., Ltd.,
$244,987. Standard Brands already
owned Chase & Sanborn. The four
old companies had carried their own
valuations at $123,381,188. Under the
new dispensation the four are carried
on the books at $79,367,133. That is a
reduction of $44,014,055; some sizable
readjustment, what?

Not a dollar of actual value is lost.
Not a cent of tangible assets is dis-
sipated. But neither the management
nor the stockholders can now feel that
values rest on anything except solid
stuff. Even the shadow of self-fooling
is eliminated.

What an example this sets to rule-of-
thumb, big hearted estimates.

Paul Findlay.
—— +> >
Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, Oct. 30—In the matter
of C. Lawrence Paul, Bankrupt No. 3854,
the trustee has filed his return of no
assets and the matter has been closed and
returned to the district court, aS a case
without assets.

Oct. 30 We have to-day received the
sche lules, reference and adjudication in
the matter of John Huyser, Bankrupt
No. 3948. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Hudsonville, and hs occupation is that
of a farmer. The schedule shows assets
of $150 of which the full amount is
claimed as exempt, with liabilities of
$2,471.04. The court has written for
funds and upon receipt of same, first
meeting of creditors will be called, note
of which wll be made herein.

Oct 30. We have to-day receivel the
schedues, reference and adjudication in
the matter of Charles Nelson Tassell,
Bankrupt No. 3949. The bankrupt is a
resident of Grand Rapids, and his iccu-
pation is that of a carpenter. The sched-
ule shows assets of $250 with liabil ties of
$640.89. The court has written for funds
and uvon receipt of same, the first meet-
ing of crelitors will be called, note of
which will be made herein.

In the matter of Graphie Arts Sign Co.,
Bankrupt No. 3906, the trustee has filed
his first report and account and an order
for the payment of expenses of admin's-
tration, taxes and preferred labor claims
has been made.

In the matter of Hendricks Candy Co,
a corporation, Bankrupt No. 38438, the
trustee has filed his first report and ac-
count, and an order for the payment of
expenses of administration has been
made.

Oct. 29. On this day was held the ad-
journed first. meeting of creditors in the
matter of Abraham Siegel, Bankrupt No.
3914.. The bankrupt was present in_per-
son and represented by attorney R. Ll.
Newnham. The trustee was represented
by attorneys Hilding & Hilding Cred-
itors were represented by attorneys Bolt-
wood & Boltwood. The bankrupt was
sworn and examined with a_ reporter
present. The adjourned first meeting
then adjourned without date.

Oct. 31. We have to-day received the
schedules, reference and adjujdication in
the matter of Josevh Mishall, Bankrupt
No. 3950. The matter has been referred
to Charles B. Bla'r as referee in bank-
ruvtey. The bankrupt is a resident of
Kalamazoo, and his occupation is that
of a moulder. The schedule shows assets
of none with liabilities of $2,442 92. Note
of first meeting when called will be made
herein.

Oct. 31. We have to-day received the
schedules, reference and adjudication in

   

   

MICHIGAN TRADESMAN

the matter of Lynn Lowing, Bankrupt
No. 3951. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Courtland township. The schedule shows
assets of $487 of which the full amount
is claimed as exempt, with liabilities of
$2,626.09. The court has. wr.tten for
funds and upon receipt of same, the first
meeting of creditors will be called, note
of which will be made herein.

Oct. 31. We have to-day received the
schedules, reference and adjudication in
the matter of Fred Schnurer, Bankrupt
No. 3952. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a res dent of
Courtland township. The schedule shows
assets of $487 of which the full amount
is claimed as exempt, with liabilities of
$2,626.09. The court has written for
funds and unon receipt of same, the first
meeting of creditors wll be called, note
of which will be made herein.

In the matter of Alvin Hipsh’er, Bank-
rupt No. 3880, the trustee has filed his
return showing no assets, and the case
has been closed and returned to the dis-
trict court, as a case without assets.

In the matter of Lewis F. Striker,
Bankrupt No. 3822. The final meeting of
ereditors has been called for Nov. 19.
The trustee's final report and account
will be approved at such meeting. There
will be no d vidend for creditors.

In the matter of Lawton D. Smith,
Bankrupt No. 3769. The final meeting of
ereditors has been called for Nov. 19.
The trustee’s final report and account
will be approved at such meeting. There
will be a small first and final dividend
for creditors.

In the matter of Chester Rhodes and
Curry L. Shaffer individually and as co-
partners under the name of Benton Har-
bor Tire Co.. Bankrupt No. 3750. The
final meeting of creditors has been called
for Nov. 19. There will be no dividends
paid in this estate to creditors.

In the matter of Robert F. Hansen,
Bankrupt No. 3749. The final meeting of
creditors has been called for Nov. 19.
There will be a first and final dividend
for creditors.

In the matter of Glen P. McHugh,
doing bus’ness under the assumed names
of McHugh Bootery and Pantlind Boot
& Toggery Shop, Bankrupt No. 3740. The
final meeting of creditors has been called
for Nov. 19. There will be a first and
final dividend for creditors.

In the matter of Bert IL Banta, Bank-
rupt No. 3792, the trustee has filed his
first report and account, and an order
for the payment of current expenses of
administration has been made.

In the matter of Curtis E. Monaweck,
Bankrupt No. 3905, the trustee has filed
his first report and account, and an order
for the payment of expenses of adm_-n-
istration, preterred claims and a first
dividend of 5 per cent. to credtors has
been made.

In the matter of Walter S. Sowa, in-
dividually and as Owl's Confectionary,
Bankrupt No. 3988. The funds have been
received and the first meeting of cred-
itors has been called for Nov. 20.

In the matter of Edward Stevens,

3ankrupt No. 3923. The funds have been
received and a first meeting of cred.tors
has been called for Noy. 20.

In the matter of Lynn Lowirg, Bank-
rupt No. 3951. The tunds have been re-
ceived and the first meeting of creditors
has been called for Novy. 20.

In the matter of Fred Schnurer, Bank-
rupt No. 3952. The funds have been re-
ceived and the first meeting of creditors
has been called for Nov. 20.

In the matter of Louis W. Prestler, in-
dividually and as the surviv.ng partner
of Prestler & Eagon, operating as Neu-
Pro station, Bankrupt No. 3946. The
jirst meeting of creditors has been called
for Nov. 20.

In the matter of Rudolph Smith, Bank-
rupt No. 3937. The first meeting of cred-
itors has been called for Nov. 20.

Nov.-2. We have to-day received the

schedules, reference and adjudication in
the matter of John Bishop, Bankrupt No,
3955. The matter has been referred to
Charles B. Bla.r as referee in bankruptcy.
The bankrupt is a resident of Grand
Rapids, and his occupation is that of a
laborer. The schedules show assets of
$25 of which the full amount is claimed
as exempt, with liabilities of $522. The
court has written for funds and upon
rece pt of same, the first meeting of
creditors will be called and note of same
made herein.
_ Oct. 31. On this day was held the ad-
journed first meeting of creditors in the
matter of Evart Fibre Furniture Co.,
Bakrupt No. 3820. The bankrupt was
represented by attorneys Dilley, Souter &
Dilley. Creditors and petitioning cred-
itors were represented by attorneys
Judson E. Richardson, W. F. Umphrey
and by Grand Rapids Credit Men's As-
sociation. Witnesses were sworn and
examined, before a reporter. A commit-
tee was appointed to investigate the un-
finished merchandise. Claims were taken
up and submitted. The matter then ad-
journed w.thout date.

In the matter of Floyd W. Miller, Bank-
rupt No. 3799, the sale of assets was held
Oct. 22. The trustee was present. The
auctioneer was present. Bidders were
present. The stock and sundries were
sold to T. P. Hahn, of Grand Rapids.
for $105. All drugs were sold to H. Pe-

tok, of Detroit, for $25, All fixtures were
sold to H. Petok, of Detroit, for $250.
The sale was confirmed and adjourned
without date.

In the matter of Abraham Siegel,
Bankrupt No. 3914, the sale of assets was
held Oct. 23. The trustee was present.
The official auctioneer was present. Sev-
eral bidders were present The stock,
furniture and fixtures, except exemptions,
were sold to R. Goodman, of Detrot,
rof $1,265. The sale was confirmed and
the meeting adjourned without date.

In the matter of Betty Peet Vogler,
Bakrupt No. 3915, the sale of assets was
held Oct. 24. The trustee and official
auctioneer were present in person. Bid-
ders were present. The assets were sold
in three lots to Gerald J. Kennedy, James
Silk and M. Blickley, for $569. The sales
were confirmed ani the meeting adjourn-
ed without date.

In the matter of Otis F. Cook. Bank-
rupt No. 3919, the sale of assets was held
Oct. 25. The trustee was present in per-
son. The auctioneer was present in per-
son, Bidder were present in person.
The stock, fixtures and lease of premises
were sold to Hazeltine & Perkins Drug
Co., of Grand Rapids, and Harry Leemon,
of St. Johns, for $1,700. The sale was
confirmed and adjourned without date.

In the matter of Albert Beam, Bank-
rupt No. 3319, the trustee has filed his
return showing no assets and the case
has been closed and returned to the dis-
trict court, as a case without assets.

In the matter of Fred Becker, Bank-
rupt No. 3871, the trustee has filed his
return of no assets over and above mort-
gages and exemptions, and the case has
been closel and returned to the d strict
court, as a case without assets.

—_—_»-~-

The Mail Order Bugaboo.
I have wasted, literally, hundreds of
with
should take toward

hours discussing manufacturers
the attitude they
mail order houses and chain store out-
lets. Practice has proved to me that
discussion should give place to action.

When the mail order bugaboo first
cast its shadow across the manufac-
turing map, it was my good fortune
to be very closely in touch with a
manufacturer whose product had com-
national

trade-mark

plete distribution, whose

name was a_ household
word everywhere, and who had, if ever
a business had it to guard, the highest
possible reputation.

One day one of the members of the
firm told me with great glee that he
had just taken a $50,000 order from
a mail order house and would close
on the following day an order for $25,-
000 with a five and ten cent store chain,
despite the fact that thirty-five cents
was the lowest price at which his ad-
vertised brand was sold.

“How could you do it?” I asked.
Without a blush of shame on his face
he replied, “Why not?”

Then he explained very clearly that
his house had faced the whole thing
fairly and squarely, found that they
could make goods to meet the require-
ments of mail order houses and chain
stores at a very considerable profit.
This being the case, why should they
not avail themselves of the oppor-
tunity?

Then came the further information
that all goods sold by them to the
mail order houses and chain stores bore
no trace of the firm’s trademark. Since
then I have found many other busi-
nesses who have followed a like prac-
financial gain

tice with considerable

 

LN
Do You Wish To Sell Out!
CASH FOR YOUR STOCK,

Fixtures or Plants of every
description.

ABE DEMBINSKY

Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich
Phone Federal 1944.

a asa ana ae Rea

 

 

   

31

and without any loss to their prestige.
In more recent years some manufac-
turers of branded merchandise which
can be sold as low as ten cents, have
made special packages for the chain
stores, have reaped a rich harvest from
their sales, and have found no decrease
in volume secured by their regular
lines in the higher price ranges.
John Fletcher.
rece a eM ee

Miner Bus’ness Recession.

I believe stocks at October 29 prices
were on the bargain counter for the
long range investor. I do not look
for a sustained advance but the long
My be-
lief in American prosperity and prog-

range outlook is promising.

ress is in no way shaken.

I look for a minor business reces-
sion especially in certain luxury in-
dustries but this stock market liquida-
tion should have no lasting effect on
our business conditions. Meantime it
will have a very beneficial effect on
the rest of the world in easing credit
conditions. I look for a much im-
proved bond market. John Moody.

———_~.- > ___

You cannot buy success ready made.

Business Wants Department

Advertisements Inserted under this heac
for five cents a word the first insertion
and four cents a word fer each subse-

quent continuous insertion. (tf set ir
capital ietters, double price. No charge
less than 50 cents. Small display adver-

tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.
TYPEWRITERS; duplicators; adding
machines; easy payments. Yotz Co.,
Shawnee, Kansas. ISt..
FOR SALE—Five-year oil lease of land
up to 200 acres. In proven field, $2 per
acre Act promptly. Fr O. Bex 306,
Muskegon, Mich 13s
For Sale-—-Grocery stock and fixtures in
town of 1,000. Good reason for selling.
Box Fi4.. Lakeview, M_ch. ue 189

 

 

 

For Sale—Good meat market; good
business, good location. New cooling

system th’s summer. Price very reason-
able. Address Box No. 1, Sunfield, ich

  
 

For Sale—Automatic computing scales,
also cream testing outfit. L. V. Soldan,
Coleman, Mich 183 __

FOR SALE—UP TO DATH STORE.
Ladies’ ready-to-wear and shoes. Best
location in city, low rent, long lease.
Good business. Retiring. For further
information, write Box 25, Alpena, Mich.

178

 

 

WANTED—To buy a nice little money-
making oil station, or other small busi-
ness. <A. Mulholland, Reed City, Mich.

180

DRUG STORE For Sale—Inside two-
mile circle, well stocked, doing business
$50,000 a year. Rexall agency, liquor
permit. Same owner eleven years. $6,000

 

to handle. Buy from owner. Drugs,
8601 Puritan, Detroit, Mich. 26
FOR SALE—Only men’s’ furnishings

and staple dry goods stock in thriving
town on U. S. 16. Good business. Will
sell for less than inventory, account of
sickness. 30x 196, Webberv:lle, Mich-
igan. Soe 172

If you are interested in buying a busi-
ness anywhere in the United States or
Canada, wr te for our monthly bulletin.
UNITED BUSINESS BROKERS, 2365 Ist
National Bank Bidg.. Detroit, Mich. 157 |

For Sale — Solid oak tables, desks
chairs and other office equipment. Used
only a few months in office of a local
broker. Cheap for cash. On display at
our office. Tradesman Company.

 

* - 1] OFFER CASH! -
‘For Retail Stores—Stocks—
Leases—all or ‘Part: *
Telegraph—Write—Telephone

L. LEVINSOHN
Saginaw, Mich.
Boy ark had
Established 1909

 

  

  

32

 

MICHIGAN

 

TRADESMAN

 

November 13, 1929

 

Late News From the
Metropolis.

Fire resulting from an explosion of
lacquer damaged a portion of the stock
and interior of the Nicholas Fancher
Paint Co. store, 338 East Jefferson
avenue, last week. $1,000 was the esti-
mate of the loss given by Mr. Fancher.

The appointment of Jacob Nathan,
former secretary of the Detroit Stock
Exchange and well known in business
circles throughout the Middle West
as manager of the California Stock
Exchange, was announced by Harold
G. Ferguson, chairman of the board
of governors. Mr. Nathan recently
completed organization and _ installa-
tion of the Portland, Oregon stock and
bond exchange.

Michigan

Thursday will see the opening of the
new People’s Outfitting Co.’s latest
and largest branch store, 13025 War-
ren avenue, ‘\est, near Schaefer road,
a four-story fireproof building which
combines store facilities with ware-
house space, complete delivery station
and garage all under one roof. In
addition, a private parking section with
a capacity of several hundred cars has
been provided for the use of the store’s
customers. Carload merchandse is
brought inside the building by a pri-
vate railrcad siding. The building has
been erected on a ten acre site which
permits for future expansion. —

The Standard Painting and Decorat-
ing Co., 8014 Tireman avenue has been
succeeded by the United Paint and
Supply Co.

A. Martens & Sons, hardware deal-
ers at 15047 Warren avenue, East have
changed the firm name to Martens
Hardware.

The United Outdoor Advertising
Co., has succeeded to the business of
the Service Sign Co., 1734 Lafayette
boulevard.

Two hundred bank and trust com-
pany officials attended a two-day ses-
sion of the fifth Mid-Continent trust
conference at the Book-Cadillac Hotel
last week. The conference was pri-
marily for the exchange of ideas on
the more efficient conduct of trust
companies and the selling of the trust
company idea to the public.

Charles Grenier has opened a mod-
ern shoe store in the new David Stott
building.

The W. L. Douglas Shoe Co. is
remodeling the fronts of its seven De-
troit stores to conform with the mod-
ern style of architecture.

The Walgreen Drug Co. has taken a
fifty year lease on the property occu-
pied by it at 1216 Griswold street.

The Detroit & Security Trust Co.,
depositary for the stock of the Peoples
Wayne County Bank, First National
Bank in Detroit, Detroit & Security
Trust Co., Bank of Michigan and Pen-
sular State Bank, to be exchanged for
stock of Detroit Bankers’ Co., an-
nounces that in excess of 75 per cent.
of the stock has already been depos-
ited. This being more than the re-
quired 66% per cent., the organization
of the Detroit Banker’s Co. is assured.
From the rapidity with which the stock
has been deposited, it is believed that
the balance will come in at an early
date.

" grocery

Funeral services for Abraham Brou-
dy, who died at his home at 3032 Tuxe-
do avenue, on Wednesday, Nov. 6,
were held last Friday. Mr. Broudy
who was 39 years old, was the owner
of a down town retail shoe store and
lived in Detroit all his life.

J. G. Scott is the new general man-
ager of Mack-Gratiot Chevrolet Co.,
3151 Gratiot avenue. He has been
with the company since Jan. 1 and
comes to his new post backed by ten
years’ retail automobile experience.
Scott started as a retail salesman in
1920 and has served as manager of the
used-car departments of distributors
here. He has been in the used-car
business for himself,

M. S. Hight has moved his drug
business from 5800 Fort street, west,
to Tireman and Indiana avenues.

“Square Deal” Miller, whose unique
advertising a few years ago was the
talk of the business world, has opened
two new jewelry stores located at
Grand River avenue and Oakman bou-
levard and on Jefferson avenue, East,
at Newport avenue.

In anticipation of its annual Christ-
mas party for the crippled children in
the home at Farmington, the Mack
avenue Business Men’s Club held a
gala party at the Detroit Civic theater
last week. The organization took
over the entire house for the perform-
ance of the popular play “Young
Woodly.” The arrangements were in
charge of the acting president, William
Titus, and Secretary James McNally.

Joseph Crane has disposed of his
business at 5429 Beaubien
street to Philip Greenberg who has
taken possession.

Jack Levitt has taken over the
Economical Drug Co. store at 11358
Dexter boulevard.

C. B., who keeps the “Cracker Bar’!”
in the Detroit News Booster filled up,
gives mention to a charge of arson
against a gentleman which was dis-
missed the other day when the judge,
learning that a cigarette lighter was
used, ruled that a fire thus caused
would be purely accidental.

Julian M. Case, manager of the busi-
ness extension department of the Bank
of Michigan, was named a director of
the Financial Advertisers’ Association
at its Atlanta convention. The as-
sociation is devoted to the develop-
ment of financial advertising and new
business building. The membership
includes 800 banks, trust companies
and investment houses in the country.

The General Cigar Co., is erecting a
new office building and garage on St.
Aubin street which will be occupied by
them when completed.

The West Fort Street Association
will hold a Fall Frolic at Findlater
Temple on Wednesday. Many new
and interesting features will mark this
year’s affair.

Demery & Co. held the opening of
the firms new building addition last
week. Double page spreads in local
newspapers heralded the event. The
building now covers one-quarter of a
city block and will eventually be eight
stories in height. At present the store
has 70,000 square feet. A monument
to the foresight and ability of Michael
Demery, president.

Funeral services for John W. Hun-
ter, seed and nursery expert, who for
five years conducted a florist shop on
Twelfth street, were held Nov. 12 at
the residence of his son, Ralph C.

Hunter, 2640 Burlingame avenue. Mr.

Hunter who retired five years ago, had
been failing for some months.

W. J. Higgs has purchased the hard-
ware stock of P. A. Donaldson, 7130
Chicago boulevard. West.

The automobile manufacturers in
Michigan are starting the month of
November with about the same tenta-
tive schedules which were made for
October, although some observers are
of the opinion that the latter weeks
of this month may see a boost in out-
put, due to the fact that several or-
ganizations are planning to bring out
new models and must get into large-
scale production on. these units.

Business has been slow in the auto-
mobile parts industry during the past
month but manufacturers are keying
up their plants for increased produc-
tion as commitments for future de-
livery are being received. The parts
business will show a large increase
this year. By Jan. 1 all plants will
undoubtedly be working at capacity.

Many factory executives have re-
turned from abroad, where they at-
tended the London and Paris auto-
mobile shows. They are calling at-
tention to the fact that foreign car
makers are not going in for color
schemes as are American manufac-
turers, and make changes in the body
and hood lines less often.

A considerable gain is being regis-
tered in eight-cylinder construction.
There will be a number of new eights
announced the first of the year and
not all of these will be straight eights.
For several months past we have been
hearing reports about sixteen-cylinder
cars. There have also been rumors
about twelve cylinder units. There is
no reason to believe these cars will
not be built. However, they will not
be offered until next year, probably
some time in the late spring.

New color schemes will be seen on
many of the offerings at the forth-
coming automobile shows. These
color schemes, on a number of the
cars, will extend to the fenders, which
are coming in for a great deal of at-
tention.

The motor truck industry has slow-
ed down, although considerable new
business is foreseen in the near future,
according to leaders.

James M. Golding.

——___2e2-2______
Staggers Imagination.

How big is the universe? Well, light
(or, if you prefer, a wireless signal)
travels around the earth in a seventh
of a second. The remotest objects
which can be seen by the largest tele-
scope we have are so far away that
light, traveling 186,000 miles a second,
takes about 140,000,000 years to cover
the distance. But. these objects are
comparatively close. To make the cir-
cuit of the universe light requires
something like 100,000,000,000.

As if to emphasize this vastness,
Dr. J. H. Jeans, research associate of
Mount Wilson Observatory, has put
a discussion of it and some other cos-

— tener insane lteter tenia

mic matters into a tiny book which
he calls “Eos. the Wider Aspects of
Cosmogony,” published by Dutton.
Looking at the little volume one would
expect it to deal rather with the atom
or, at most, with the narrower aspects
of cosmogony.

Anyway, Dr. Jeans strives valiantly
to enable his readers to embrace, if
not the universe, an idea of the uni-
verse. Suppose, he suggests, we rep-
resent the size of the earth by an
atom, a particle having a diameter of
about the hundred millionth part of
an inch. Then the range of vision of
the largest telescope would be repre-
sented by the earth and the size of the
universe by a heap of a billion earths.
We can only say, as an Indian might,
“Heap big universe!”

If the size of the universe is be-
wildering, so is the number of stars
it contains. The sun, which we think
of with the respect due to a body of
million times as big as the planet on
which we live, is only one of a family
whose members run into the billions—
and there are 2,000,000 of these fami-
lies visible in the telescope, which sees
only a billionth of the universe. If
the rest of the universe is like the part
we can see, there are in round (very
round) numbers about 2,000,000,000,-
000,000,000,000,000 stars. That must
be almost as many as there are said
to be at Hollywood.

If these two septillion stars were
grains of sand, they would cover the
State of Michigan to a depth of several
hundred yards. Our earth would be
a millionth part of one of these grains.

Van Maanen’s star, the smallest
known, is about the size of the earth.
Betelgeuse, the largest, is so huge that
it could contain 25,000,000 of our suns.
If we represent the sun by a golf ball,
says Dr. Jeans, in a desperate effort
to bring the thing within comprehen-
sion, Van Maanen’s star would be
smaller than the dot of an ordinary i,
while Betelgeuse would be as large
as a good-sized house. Put Betelgeuse
in place of the sun and we should be
inside it, so gigantic are its dimensions.

But one need not be flabbergasted
by such calculations and comparisons,
any more than was the woman who.
after hearing a lecture on the solar
system, said that she could understand
how astronomers discovered the stars,
but what puzzled her was how they
found out their names.

St. Martin’s Summer.

I love the autumn season when
The summer days have flown

And old Jack Frost returns again
With all his color tone

To change the landscape near and far

Whose foliage and vistas are
Responsive to h's art.

 

What tenderness forever runs
Down through St Martin's time

As he reveals with waning suns
The scheme of things sublime

And would record in fairest ways

The passing of the verdure days
So soon a memory.

For in the glory of his wood

A realm anew bursts forth
Denicting quite a d fferent good

Than harvests with their worth
“Till well it is—though leaves may die
Ere falling they so beautify

The branch which gave them birth.

Could man return when he is done
A halo half so fair
Around the course that he had run
And leave but beauty there
How woull h's habitat survey
Such radiance along the Way
As others followed on,
Charles A. Heath.

 

 

oe ee we

~~

 

  

aR

sh OED pais,

 

 

 

 

 

ITH losses lower, with expenses

lower, with no inside profits for
invested capital—you would expect the
net cost of Mutual insurance to be less.
It is.

 

The saving in cost is not made at any
sacrifice in safety and strength. The
mutual plan of operation is right. Mutual
insurance is better protection. Because
it is better it costs less.

 

informed. An investigation is convincing.
For the sake of yourself and your bus-
iness, investigate.

: + May sound unreasonable if you are not

MUTUAL INSURANCE

Is An Investment of Good Judgement

 

 

ae. - eS .

 

 

 

 

 

 

I I IE IT IE I I IT I GE GT OIE IE IGT LG AGT” GT GI IGT” GT GT” AGI GT I GT IGE” IGT” AGE AGI OT OT GE I GT OT GE AGT TT I GT GT OT AE” AT” AG AGI” AGT NT AGT AT OG A OT AGT GT GT OE GE GE AGE GT ae

 

 

 

Railways

and lo

The Telephone

 

 

a

A freight train puffs quietly on the siding—waiting—the outlines of
the cars showing dimly through the darkness. A minute passes—
two—three. Then over the night air floats a muffled whistle. Far
down the track alight appears. The rails begin tohum, the light grows
bright, and a passenger train roars past, windows gleaming. Then
the freight comes to life and the long, shadowy outline moves away.

Four million persons in Michigan are served by this steam trans-
port system—four million persons rely upon it, and upon its worthy
partner, the electric railway lines. Michigan desires the prosperity
of these efficient and progressive railways, for only as they prosper

can they serve.
gv g v

Over hill, across valley—paralleling the rails or following the
highways— go the telephone wires, freighted with the spoken
commands of industry, agriculture, finance and business.

v v v

Railways and wireways traverse the land as partners in progress.
Upon the one you depend for the transportation of yourself, your
family and your goods. To the other you give your voice to be
flashed immediately, one mile or thousands, from your home or
your office.

The great rail transportation systems and the universal service
of the telephone are vital factors in this country’s development
and prosperity.

Our policy —“To continue to furnish the best possible telephone service
at the lowest cost consistent with financial safety”.

 

MICHIGAN BELL
TELEPHONE CO.