FIR VARCIR ROD DS AN) QI WHEN, me NESS ae x wee eee a SN X Oe ss i (CE RN eae Eruatees werner ee SAVING Forty-seventh Year ee: EN CX PR 7) ‘ey ror Ge REESE MALI OR ‘i NN we A é ¥ AES -Y aE a 4 os —— 5) ie we ; we x Wd re eV x ae e/a CRN NI (AEE Cele No AY, ) N (4 ay OY Vs \ rc rN ws ey \N X\ eS ) Gh J oO . a A 4 p00 saw ns — CZ [i Se oe Greetings To Our Customers And Friends Some folks have said that there is no sentiment in business—that we, of this age, have become too engrossed in business, too commercialized, to pay heed to the finer things of life. Times have changed, it is true, since the Tradesman celebrated its first Christmas forty-six years ago — the loud-speaker has taken the place of the itinerant street- band; multi-colored electric lights have supplanted the Christmas candle; the siren of the automobile has displaced the sleigh-bell; old Santa himself is reported to have substituted the air-plane for the reindeers. And yet, in spite of the outward changes which have occurred, the spirit of Christ- mas remains the same. It is still the day of universal joy, because it is still—just as it has always been—the day when, more than at any other time, we look beyond our- selves. It is the day on which we pause for a moment in the busy whirl of life, to realize our dependence upon others and to acknowledge openly and frankly the obli- gations we owe our friends. It is only natural, for this reason, that our thoughts should go out to-day to those who have helped so materially in our growth and prosperity. To you, therefore—our customers and other friends—we extend our sincere appreciation for past favors and the hope of the Tradesman that you, and those whose happiness is yours, may have a Christmas of whole-souled joy. With the Price Established through the manufacturers’ advertising your selling cost is less and profits more. Your customers recognize that the price is right when it is plainly shown on the label and in the advertising as it is in KC Baking Powder Same Price for over 38 years 25 ounces for 25c You save time and selling expense in featuring such brands as K C. Besides your profits are protected. Millions of Pounds Used by Our Government is just as important as that of your customer. Long hours and hard work. Keeping fit as a fiddle is necessary! You can’t afford to let con- stipation creep in with trouble. Put Kellogg’s All-Bran to doing a health job in your home, for personal experience will give you enthusiasm. You'll know you're doing a great job for humanity every time you sell Kellogg’s All-Bran. Every home market basket should have a package of Kellogg's All-Bran in it. KW ocax Cookie-Cakes and Crackers Cookie-Cakes and Crackers ASTERPIECES OF THE BAKERS ART EN | Ao SLi y — a th £. pee ics apy aes) - ID cy Te SHI — Fg [peal Wt mg DT wll or every occasion —) SON oa mar Piscuit (a Grand Rapid s.Mich. See a sere nea sae ta ore arpa ADESMAN Forty-seventh Year EDNESDAY, DECEMBER 18, 1929 Number 2413 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. : DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cente each. Extra copies of current issues, 10 cents; issues a nonth or more old, 15 cents; issues a year or more sid, 25 cents; issues five years or more old 50 ce..ts. Entered September 23, 1883, at the Postoffice of Cra- d Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 409 Jefferson, E. Chains Resume the Ruinous Cigarette War. Profits in the sale of the four lead- ing brands of cigarettes reached, and for at least one prominent retailer passed, the vanishing point two weeks ago, when large chains, led by United Cigar Stores, broke the truce which has prevailed for the last two months and began cutting prices again, on a more drastic scale than before. On Thursday, Dec. 6, United, largest retailer of cigarettes in the country, reduced the price of Lucky Strike, Camel, Chesterfield and Old Gold 3 cents a package, to 12 cents—and the price per carton (ten packages) from $1.39 to $1.20. The next day, after several hours of executive deliberation, the A. & P., largest retailing organization, met the package price and reduced the car- tons to $1.19. Declaring “war,” in a three-column newspaper advertisement, Liggett, largest drug chain, not only met the 12 cent price per package, but offered three packages for 35 cents and a carton for $1.13. Undaunted, the Kroger Grocery & Baking Co., second among grocery chains, and one of the five greatest retail organizations, with _ stores throughout the Middle West and with a gross annual business 50 per cent. larger than United and Liggett com- bined (although only about a third as large as A. & P.’s $1,100,000,000), an- nounced a reduction to two packages for 23 cents. ‘The lowest possible price at which cigarettes can now be retailed, under the $6.40-a-thousand basis re-establish- ed by the manufacturers in October, has been estimated at 11.2916 cents a package—including 10 per cent. dis- count for quantity and 2 per cent. for cash. Kroger’s price, therefore, ap- peared to strike the “bottom.” In the meantime, however, the price- cutting by the chains put R. H. Macy & Co., largest New York department store, into a difficult position, Obliged by its slogan of “6 per cent. less’ to undersell all its competitors in that territory, Macy is now selling these brands at $1.06 a carton—although their prices on these products go up or down almost daily. It does not sell by the package and is now carry- ing cigarettes only to meet needs of its customers—pocketing an estimated loss of about 3 cents per thousand on sales. Except possibly for United, about 35 per cent. of whose $135,000,000 business is done in these brands, the other outstanding chains can probably stand the “war” for some time. Of A. & P.’s $1,100,000,000, only some $30,000,000 (or 2.7 per cent.) is in cigarettes—confined almost wholly to these four brands. In Liggett, the cig- arette volume, in proportion to the to- tal business, is also fairly low, and the same is true of the others. For thousands of small cigarette retailers throughout the country, on the other hand, the situation is serious. Benjamin Gorlitzer, president of the Independent Retail Tobacconists’ As- sociation which claims 360 “active” and thousands of “non-active” mem- bers, announced that the Association would appeal to the Federal Trade Commission for assistance. He ad- vised retailers to maintain the 15-cent level. The United Cigar Stores, now con- trolled by the Morrow group, started the price-cutting in an effort to “bring more old customers back into our stores,’ A. C. Allen, executive vice- president said. He denied any inten- tion by his company to start a price war. The reduction, it is estimated, will cut United’s profits about $3,000,- 000 per year. The company expects to compensate for this loss by attract- ing more cigarette customers (who may ‘be induced to buy other products in their now departmentized stores), and by selling small box matches at 1 cent per box, instead of giving away book matches, as before. Because of the important part these brands play in its business, however, United can- not, like the grocery and drug chains, use them as “leaders.” The manufacturers, with their $6.40 level, re-established two months ago, maintained, with cigarette sales mount- ing with the price-cutting and with more intensive advertising on their own part and on that of the chains, are in a comfortable position. The in- dependent dealers are the hardest hit and many probably will not be able to survive the war for many weeks longer. A. & P. has 15,000 stores, Kroger, 6,000, Safeway, on the West Coast (also meeting the 12-cent level where necessary), several thousand more, United has 1,100 stores and Liggett, 600, Nearly every “neigh- borhood” in the country is reached by one or more of these price-cutting chains. The independent retailer, with his business confined largely to these four brands and with buying power limited, appears lost. It is peculiarly dramatic that United Cigar Stores, whose great chain built up by C. A. Whelan frightened the independents for so many years and caused so many casualties among them, is now almost in as bad a position as they. A. & P. and the other grocery and drug chains carry many other Cigarettes are but a small frac- tion of their business. 3ecause the display and sale of cigarettes requires almost no space at all, no storage costs are levied against them. As long as their ability as “leaders” con- tinues, these stores can even sell them at a slight loss. The grocery chains, too, are in inexpensive locations. Their overhead is smaller. For all its in- creased departmentalization, for all its growing list of kodaks, shaving sup- plies, games, candy, clocks and other sundries, United Cigar Stores are in a difficult state. They owe their exist- ence to cigarettes and must sell them profitably to survive. While A. & P. has diversification, low overhead and low rents, United still sells mainly cigarettes. It pays in rent, too, as high as $86,000 a year for a_ busy New York corner. Tt will take a lot of increased busi- ness, at 12 cents a package, to enable United Stores to operate profitably. For the tobacco stores—independents and chains alike—it is a very costly war. lines. ee ee Washed Fruit Keeps Better. Washing fruit to remove spray resi- due is another of the newer practices which add to the market value of the produce when the job is properly done. But when carelessly done washing may be the means of spreading storage rots, according to the United States De- partment of Agriculture. The washing treatment has been used commercially and has proved its value, says D. F. Fisher of the Bureau of Plant Industry of the Department. “Comprehensive studies and surveys covering important shipping points and all the larger marketing centers,” he points out, “have shown conclu- sively that both in storage and on the market washed fruit holds up as well or better than that which is unwashed, and in addition it usually offers a more attractive appearance. : “The principal hazard in washing apples, aside from increases in rots due to punctures resulting from extra handling is caused by soluble arsenic, derived from the spray residue itself. This injury is usually localized at the blossom end,” says Mr. Fisher. For this reason, he says, varieties char- acterized by a large proportion of open calyx tubes—such as Jonathan, Stay- man, Winesap, Spitzenburg, and some- times Delicious—should be sprayed rather than immersed in the cleaning Other Rome Beauty, Winesap, Ben Davis, solution. varieties ‘such as Arkansas Black, and Yellow Newton may be immersed without danger of starting core rots. The department recommends that fruit be dried as quickly as possible after the washing. ——__2.~»__ Gabby Gleanings From Grand Rapids. John Hasper, who was connected with the Michigan Biscuit Co., Mus- kegon, for over twenty years, is now carrying the line of the Hekman Bis- cuit Co. On Jan. 1 he will begin cov- ering the retail trade of Muskegon, up the Pentwater branch as far as Pentwater and also Fremont and Hes- peria. He will travel altogether by automobile. If George A. Pierce lives until Dec. 31 an early demise and he presents no indication of he will have rounded out forty years as a traveling salesman. During this time he was connected with only three houses. His present connection—the Brunswick Tablet Co., of Chicago—he has __ represented twelve years. All but one year of the forty has been devoted to the same territory. The assets of the Worden Grocer Co. were offered for sale to the highest bidder Tuesday under instructions of Judge Raymond, of the United States District Court. The only bid was a verbal offer of $400,000 from a Toledo organization composed of members of the Woolson Spice Co. The matter comes up before Judge Raymond for acceptance or rejection at 2 o'clock this afternoon. If the bid is accepted by the court, the Worden Grocer Co. will be re-organized under the man- agement of W. A. Gilleland and con- tinued without interruption. The Incomparable Gift. All gifts Are ever sacred things Perhaps A simple loaf of bread; Or in the mete Which fullness br ngs, Millions of years With Time have filet Obscure in his eternity Before, In some trarscendent hour senevolent Maternity Revealed The blessing of their power. Old Babylons have come and gone And older still Sumerian walls Since man—a-day from dust and boxe Beheld an help and heard the calls Like echoes of hs own; Nor then, At either morn or setting sun Was yet it known Of what were men Though Life did through the ages run! Incomparable Gift Divinest Dower When man received God-given power. Charles A. Heath. Getting the better of another is the worst for you, INCIDENTALS IN LIFE. They Have Vital Influence on Activi- ties and Thoughts. This will be my last talk with you for probably several weeks and you will bear with me if I give a simple recital of some incidentals in life which have seemed to me of more vital in- fluence in my activities and thoughts than many of the direct things I went after. I was about three years old when we moved from the log house into the new home, and everything was fine. Father told me we must be very care- ful to keep everything nice, just as it was, and then we would be happy. As I stood up at the window looking out, my mouth came right opposite the window sill, and Father said to me, “Charlie, now be very careful and not bite into the paint because it is so beautiful and if your little teeth shouid mar it, it would stay a long, long time.” I looked up at him and immediately, like an ugly little boy, bit as hard as I knew how into the paint. And he took me across his knee and spanked me. Punishment was sudden and it seemed to me pretty severe, but it was salutary or I would not remember it for nearly eighty years. When I reached my sixth birthday, Father said to me, “Noy you are old enough to be helpful in carrying on our home. I work at the mill all day long and your mother boards the mill hands, you can begin to do something to help out.” I enquired very soli- citously, “What can I do?’, and he replied, “I think you can fill the wood- box every night as your job. Will you do it?” And “Yes, Papa, I will do it every night.” Father noticed my fidelity to the wood- I responded promptly, box and praised me for it, but one night I came in awfully tired and Mother gave me my milk and I wanted to go right straight to my trun- dle bed, and nothing was said about filling the wood box. When Father came home, he enquired where Charlie was and was told that I had come home tired out, after playing hard ali day long, and had gone to bed. And Father said, “I see he hasn’t done his job” and I learned afterward that Mother plead for me, but Father was determined that I should never neglect my job and that I should be made to understand that I was responsible for it. So he came and wakened me and told me to come and fill my wood box. I sleepily objected and began to cry, but he was absolutely certain it was the thing to do and helped me to get out of bed and asked me if I hadn't better put on my shoes, and I said “No” and went out into the woodshed and can remember to-day just how hard the little chips were on my little bare feet and how I rebelled against the “powers that be”; but I filled the woodbox. It was a small incident, but if it hadn’t been of immense value to me all my lifetime, I would not have remembered it all these years. A little while after this incident one morning I went out and in my play got astride of the fence that led from the house to the road. It was a board bread and MICHIGAN fence with a board cap on top, and T noticed that the nails which had held this cap onto the posts had sprung out and stood out. So I went for a hammer and again got astride the fence and nearly all the forenoon I pounded those nails in ad had an awfully good time. Then men who got off at the mill at midnight always had a meal prepared for them before they retired, and then their next meal was at the dinner hour before they should go on duty. When one of the men came down stairs, Mother, in her usual cour- teous way, said, “Well, Snell, how did you rest last night?” “I didn’t sleep a wink all this forenoon because that blamed boy of yours made such a racket on that fence that I could’t sleep.” Mother colored’ a little and said, “Well, I am very sorry that oc- curred.” But she never said a word to me about it. She knew I had heard what Snell said and she let that soak in, and then I learned the lesson of the importance of thoughtlessness con- cerning others’ happiness, even when we were having good times, and that lesson has stayed with me all my life- time and helped me in many places to be a better citizen. When I was twelve years old, just at the beginning of the civil war, when they were talking about drafts, there was a man in our neighborhood whom I respected highly—a man of education and whom the neighbors called a “copperhead.” He was proud of the designation and he wore a cop- per penny on the lapel of his coat. He was what would now be called a pacifist, but I thought he was a traitor. The impression that made upon me was such that my life was somewhat influence, poisoned in connection with men whom I now know were honest in their con- victions, but whom I branded as trait- ors because they did not think as my father and other strong opponents of secession believed and acted upon. It took a good many years for this inci- dent to clarify my mind with regard to my attitude toward people that dif- fered from me in their convictions. When I was going to high school a minister in the Congregational church, J. Morgan Smith, liked to go out with a bevy of boys Monday morning after he had had a Sunday of hard work. It was recreation for him to take a group of and go out into the wods, and we boys felt honored when we were chosen to be his companions. He told us all about bugs and worms and fish and frogs and all the interest- ing things which Nature exhibited in these visits to her haunts. One day when we were just interested in dig- ging out the various denizens of a rotten stump and getting their names from Mr. Smith and learning about their habits, he stopped suddenly and said, “Boys, you like to study these things, don’t you?” and we admitted that we did and particularly comment- ed on what we learned from him. He said, “Boys, I want you to remember what I say now. When yu are seeing these things in the woods and enjoying them, I want you to know that you are looking into God’s face; that this is his way of exhibiting himself to you, boys TRADESMAN and when you are studying these things you are learning about God.” It was just an incident, but everyone of those boys was impressed with a ‘religious thought, and I know that everyone of them was helped to right ideas with regard to Deity in this suggestion. Professor Prentiss was my botany teacher in college, a very dignified gen- tleman, always scrupulously dressed and never once falling from a high standard of relationship with young men. All this impressed us in a cer- tain way with regard to his personality, and while we had great respect for him, we coud not say that it was af- fection. But when I was a junior, just before junior exhibition, he took a few of us for a little outing for a day or two, and just as soon as we all got into the vehicle which was to trans- port us to the lake where we were to have our good times, all the dignity of the man was thrown to the winds and he was just one of us boys in way. He sang and played and danced and told stories and there was no indication in his relationship to us that he was a dignified college pro- fessor. This was just an incident, but it gave me a suggestion that in my own relationships in life has been worth a great deal td me. I did my work in college faithfully and when 1 had finished my course I felt that I had done my duty as a student in carrying out the college work. I have forgotten at a venture 90 per cent. of my accomplishments in direct study, but the indicidental things which came into my life through close relationship with the professors in college, and par- every ticularly President Abbot, are the things that have remained with me throughout the years and have had the strongest influence upon my life. I break away from business every Thursday noon and take dinner with I sit at table with a little group of men to whom [ have become greatly attached, and the incidental things connected with our conversations at table are vital things to my happiness. I count the time spent in this pleasant social relation- ship as mighty important in adding joy to my life. It is just incidental, and still, how important this incidental relationship to these men is as con- nected with anything that I try to ac- complish in the way of usefulness in my career. my fe‘low Rotarians. A man came to me day before yes- terday and quoted a remark that I made forty years ago to him, and it was just the merest chance that I made the remark; but it made such an impression upon him and affected his career in such a way that when he re- peated it to me he said, “No remark ever made in my presence has had such an influence upon my _ usefulness in life.’ I am just saying this, not that it was an important remark, not that I want to do anything unusual, but to illustrate the importance of the inci- dental in life. in Basel, Switzerland, with some companions nearly forty years ago, and it was Sunday mornig. We heard there was a wonderful picture in a gallery and that the gallery was open I was December 18, 1929 to the public on Sunday. We visited it and sat down before the picture, spending considerable time in admir- ing it. The prominent features of the picture were an outside stairway to a house and upon the stairway was at the top landing an old gentleman and lady, evidently the grandparents of children who were pictured in various occupations below. Next below on the half-way landing there was evidently the father and mother of the children and ranged below to the sidewalk were children engaged in various types of recreation. It was a very natural pic- ture and the portrayals of the various characters were winsome. The per- fection of the whole scene awakened admiration. We came away feeling that it was worth the while to sit and admire so fine an art representation. As we passed along the sidewak to our hotel, we came upon an actual scenc very much like the one we had found depicted in the art gallery, about the same number of personalities and rep- resenting different ages, and it was a Sunday of quietness, and I called the attention of my companions to so per- fect portrayal of a happy and contented family life. We looked about, there was no one observing this picture; it had not apparently attracted any at- tention, yet there in real life was a picture as vivid as the one in the por- trait gallery with This incident demonstrated to me graphically that as we go through life, if we keep our eyes open to things we can see, we will find illustrations of life which are more effective than can be shown in any picture or statuary. My thought in connection with it is that it is worth the while to keep our eyes open to these wonderful things we can see as we pass along life's highway and not think they must be depicted in oil or in fiction to be satis- fying to our sense of appreciation. This Swiss incident finds a panion in my experience in Holland, where I did not know the language, and still, in a sojourn there, passing through many cities and throughout the country, making mistakes in many ways which might have provoked hilar- ity, never once did anyone “crack a smile,” indicating that the people | met recognized me as a blundering for- eigner. When I think of our own treatment oftentimes of Hollanders in cur own Grand Rapids, who have come to us not knowing our language, I question whether they could tell the same story about our treatment of them that I am glad to report of their treatment of me. real personalities. coni- In my conferences with you I have tried from time to time during these years to give you from my own exper!- ence incidents and views that may be useful to you as young men. And in this last talk of the year I feel that we have really had enjoyable times be- cause sO many of you have spoken appreciatively of the experiences that I have iterated in these informal talks. May they be the incidents in your lives that shall bring to you some les- so7s that may be taken from an old fellow's life and used in forming judg- ments and expressing sympathy. ESO Ee weet Se ea aiineenistimil il Beer OM cee a weet December 18, 1929 Simon of Cyrene came to Jerusalem one day to celebrate the Feast of the Passover. When he came within the gates of the city he met a turbulent crowd, a mob, and before he knew it he was in the midst of a demonstra- tion which looked like taking a captive to capital punishment. They seized upon him and placed a cross upon his back and he was forced to carry this cross of what seemed to him to be a malefactor to the scene of the tragedy. He did not know who the captive was or what he had done and, without any question, it was to him a terrible ex- perience. But in after life how won- derful it must have seemed to him that he had been a party to carrying the cross upon which his Savior was hung. This incident in his life must in after years have given him the keenest satis- faction because he shared the cross of the Saviour of men. Charles W. Garfield. —_++.____ Trade Restrictions When a Business Is Sold. When a merchant buys a going busi- ness, he usually wishes to provide against competition by his seller, a buyer of a business location wants a free field, and the right to the full benefit of his bargain, which he may not reap, if the seller goes around the corner and opens up a competing busi- ness. In the light of which, it is customary to include in the contract of sale of a business certain trade restrictions upon the seller. And, it may be noted in the begining, if such restrictions are reasonable in their scope, and neces- sary for the protection of the buyer, they will be enforced by the courts. On the other hand, the courts are prone to look closely upon trade re- strictions, and if they cover too much ground and are clearly not necessary for the buyer's protection, the courts And, in cases of this kind, the buyer of a busi- ness may be left without any protec- tion whatever against the competition of his seller. In one case of this kind, a merchant bought an estab:ished business, and had a provision inserted in the contract of sale that absolute!y forbade seller from re-engaging in that kind of a business for a period of five years. There was not territorial limitation, and under this contract the seller could may decline to enforce them. Now, let us see. not engage in the business even if he went to another state or country. Following this transaction, the seller opened a competing business within a few blocks of the one he had sold. The buying merchant brought suit to restrain this action on the ground that it violated the contract of sale. The court, however, refused to uphold the trade restriction for the reason that it was unreasonable, and not necessary for the protection of the buyer. And, it should be noted, where a court declines to uphold a contract of this kind the matter will be at an end. In other words, the court will not write a new contract for the parties, which would be reasonable, but will leave them where it finds them, and this usually has the effect of depriv- ing the buyer of a business of all pro- MICHIGAN tection from the competition of his seller. As, in another case, an established retail store was sold, and it was pro- vided that the seller should not engage in that business, so long as the buyer was engaged in the business. Again, this contract had no territorial limita- tio. So when the buyer attempted to enforce the contract against the seller, the court took the position that the terms of the contract were against public policy, and refused to have any- thing to do with enforcing them. On the other hand, where a retail business was sold, and the seller agreed not to re-engage in the business, in the city where the business was located, for a period of five years, the courts upheld the contract. This on the ground that the restriction was neces- sary for the protection of the buyer in his new location, and that the seller would not be permitted to establish a competing business until after the ex- piration of the five years agreed upon. In the light of the foregoing, it is clear that this question of trade re- striction may be one of great im- portance when a going business is sold. The buyer wants all the protection he is entitled to from competition with his seller, and the latter may not want to be unduly restrained if he thereafter desires to re-enter in business. So, this phase of every contract of sale of this character should be given careful attention; the buyer should exercise prudence, and not ask for too much, but be satisfied with a restric- tion that will fairly protect him from competition within reasonable limits. Just what will be a reasonable restric- tion will of course depend upon the size, character, and scope of the busi- ness sold, so the question cannot be covered by any hard and fast rule. tlowever, this much is ce-tain. The buyer of a business should not depend upon oral promises of his seller not to open a competing business, but these promises should appear in the contract of sale in the form of trade restricticns. Furthe-, technical, such contracts should be since the subject is highly drawn by one properly qualified, cfter ful l!nowledge of all the facts, so that the rights of both buyer and _ seller may be protected. Leslie Childs. Seasonal Quiet in Glass Trade. With distributors of flat glass prod- ucts soon to be in the midst of inven- tory taking, the usual seasonal quiet in the market was in evidence during the week. Movement of window glass is slow and may be expected to con- tinue along substantially unchanged lines during the remainder of the month. Stocks in jobbers’ warehouses are low, with small rush orders the rule. Production schedules are on a curtailed basis. production and sales are up to the December average. In plate glass both —_—__+-+___ Utility Rubber Wrapping Bands. Thousands of dealers are now using utility rubber bands. The manufac- turers claim that they are cheaper than twine for wrapping purposes. ——_—_+>-+>____ A disturber in the store is like a monkey wrench in the machinery. TRADESMAN 3 Only Ten Percent Statistics show that only ten per cent of the American men who die leave estates. With the many forms of insur- ance that exist today there is liitle excuse for the average man not carrying sufficient insurance to properly care for his family and educate them during their tender years. Be in the ten per cent class. GRAND RAPIDS TRUST CO. Grand Rapids, Michigan “And Pll take these, ‘eo It’s surprising how often people say just that when they see the Beech-Nut label. Catsup—Peanut Butter— Mustard Dressing — Pork and Beans. No self-respecting pantry shelf should be without its reserve supply. Keep these staples well displayed and they'll move themselves—fast : Note: Beech-Nut is on the air. Every Friday morning at 10(Eastern Standard Time) over 19 Stations of the Columbia Broadcasting System, Mrs. Ida Bailey Allen is telling leading home makers about Beech-Nut Food Products. Urge your customers to tune in. Beech-Nut FOODS OF FINEST FLAVOR 4 MOVEMENTS OF MERCHANTS. Big Rapids—B. Rau succeeds T. Myers in the grocery and meat busi- ness. Hastings—Mrs. Homer Warner suc- ceeds W. A. Irke in the grocery busi- ness. Marshall — Anna Mayo succeeds Frank Rockinger in the grocery busi- ness. Boyne City—J. H. Lewis has sold the Central meat market to Harvey and Melvin Clute. Benton Harbor—Mrs. H. Little has opened the Little grocery and market at 275 North Winans street. Rogers—Erwin Hasenburg has open- ed the Hasenburg grocery and meat market in the Erkfitz building. Portland—J. V. Buerge & Son suc- ceed C. H. Whorley in the general mercantile business at R. R. 4. Lansing—George McLean has sold his grocery and meat market at 943 East Mt. Hope avenue to Alfred B. Kloog. Greenville—E. A. Ericksen has sold his stock of groceries, dry goods, shoes, etc., to Blanding Bros., -who have taken possession. Lapeer—E. J. White, proprietor, and George Castl2, manager of Castle’s Court street grocery, have opened a new market here. Detroit—The Westinghouse Electric Supply Co., 138 East Congress street, has increased its capital stock from $750,000 to $1,000,000. Raco—The Cartier & Rath Lumber Co.’s hotel was destroyed by fire Dec. 12, entailing an estimated loss of $5,- 000, which is partially covered by in- surance. Carsoa City—W. O. Rippey, who recently took over the management of the Miller House, died Dec. 14, fol- lowing a brief illness. He was 68 years of age. Detroit—Harry’s Shoe Store, 3457 Buchanan avenue, has been incorpo- rated with an authorized capital stock of $1,000, all of which has been sub- scribed and paid in in cash, Saginaw—The Case Baking Co., 406 West Genesee avenue, has been in- corporated with an authorized capital stock ‘of $75,000, all of which has been subscribed and paid in in property. Pontiac—The Wolfman Millinery Co., 16 East Lawrence street, has merged its business into a stock com- pany under the same style with an au- thorized capital stock of $5,000, all of which has been subscribed and paid in. Detroit—The Standard Coffee Co., Inc., 1266 Beech street, has merged its business into a stock company un- der the same style with an authorized capital stock of $50,000, $20,000 of which has been subscribed and paid in. Detroit—-The Bi-Rheuma Laborator- ies, 3512 Woodward avenue, has been incorporated to manufacture and deal in medicinal products, with an author- ized capital stock of $10,000, $5,000 of which has been subscribed and paid in in cash. Sault Ste. Marie—The S. A. Marks block on Ashmun street which housed the S. A. Marks clothing store and the Kinney shoe store, was gutted by fire Dec 15, entailing a loss of many thou- MICHIGAN sand dollars. The loss was partially covered by insurance. Detroit—Delroy, Inc., 874 Maccabee Bldg., has been incorporated to deal in drugs, chemicals and to manufac- ture and sell “Chappy’’ lotion, with an authorized capital stock of 30,000 shares at $10 a share, $100,000 being subscribed and paid in in property. Lansing—Hunter & Co., 333 North Washington avenue, has re-opened its self-serve grocery and meat market, having completed remodeling and re- decorating. The floor space has been doubled by the addition of adjoining rooms formerly occupied by a restau- rant. Detroit—Henry J. Ehms, manufac- turer of sausage and dealer in meats, etc., has merged the business into a stock company under the style of Henry Ehms, Inc., with an authorized capital stock of $35,000, all of which has been subscribed and paid in in property. Detroit—Soberman & Milgrom, 8675 12th street, wholesale and retail dealer in wallpaper, paints, painters’ supplies, etc., has merged the business into a stock company under the same style with an authorized capital stock of $75,000, all of which has been sub- scribed and paid in. Muir—G. I. Strachan & Son have merged their general mercantile, fuel, etc., business into a stock company under the style of the G. I. Strachan & Son Corporation, with an authorized capital stock of $50,000, $23,000 of which has been subscribed and paid in, $1,450 in cash and $21,550 in prop- erty. Manufacturing Matters. Hancock—The Ladin-Gale Furniture Co. has increased its capital stock from $15,000 to $30,000. Flint—The Marvel Carburetor Co. has increased its capital stock from $750,000 to $1,000,000. Hancock—The J. & T. Tip Cleaner Corporation, has decreased its capital stock from $50,000 to $2,000. Muskegon Vento Steel Sash Co. has increased its cap- ital stock from $50,000 to $100,000. Detroit—The Dus-Pruf Metal Trunk Co,, 414 West Jefferson avenue, has changed its name to the Dus-Pruf Auto Trunk Co. Greenville — Modern Refrigerators, Inc., has been incorporated with an authorized capital stock of $10,090, $1,000 of which has been subscribed and paid in in cash. Dowagiac—A. E. Rudolphi, founder and head of the Rudy Furnace Co., died at his home Dec. 16, as the result of an attack of heart disease and in- fection. He was born in 1869. Detroit——- The Dudley Pre-Heater Corporation, 12640 Dexter Blvd., has been incorporated with an authorized capital stock of 30,000 shares at $1 a share, $30,000 being subscribed and paid in. Howard City—The Art Designed Flooring Co. has been incorporated to manufacture wood products and to deal in lumber with an authorized cap- ital stock of $100,000, $50,000 of which has been subscribed and paid in. Detroit—The Wolverine Screw Co., Heights — The TRADESMAN Inc., 624 St. Jean street, +has merged its business into a stock company un- der the same style with an authorized capital stock of 1,000 shares at $1 a share, $250 being subscribed and paid in in cash. Detroit—The Hutchinson Welding Co., 1314 Fourth street, has been in- corporated to manufacture steel prod- ucts with an authorized capital stock of 1,000 shares at $10 a share, $10,000 being subscribed, $300 paid in in cash and $5,040 in property. Detroit—The Au-Tow Kable Manu- facturing Co., 115 West Willis avenue, has been incorporated to manufacture and deal in rope and rope devices, with an authorized capital stock of $10,000, $5,500 of which has been subscribed $1,000 paid in in cash and $1,500 in property. Detroit—The Masco Screw Machine Products Co., 5930 Commonwealth avenue, has merged its ‘business into a stock company under the style of the Masco Screw Products Co., with an authorized capital stock of $40,000, $34,000 of which thas been subscribed and paid in. Detroit—The Harding Fireproofing Co., Inc., 423 Penobscot building, has been incorporated to manufacture and deal in fireproofing materials, with an authorized capital stock of 2,000 shares at $25 a share, $7,500 of which has Leen subscribed, $362.20 paid in in cash 2rd $4,637.80 in property. Detroit—The Salvant Products Man- ufacturing Co., Inc., 712 Penobscot building, chemist, druggist and manu- facturer of pharmaceuticals, has been incorporated with an authorized cap- ital stock of $10,000 preferred and 1,000 shares at $1 a share, $11,000 being subscribed and $1,100 paid in in cash. Christmas Fireplace. The old custom of hanging the Christmas stocking in front of the fire- place furnishes a good idea for a cen- tral feature that will catch the eye of the younger generation and remind grown-ups that Christmas is fast ap- proaching. The fireplace may be con- structed out of old packing cases and covered with brick paper or can be built with suitable package goods. If you want to represent a fire, put an electric light under red tissue paper and cover it with charred sticks of wocd. Two Christmas stockings, one at either side of the firepiace, are filled with Christmas goods and a Christmas tree may be used at one side and Christmas goods placed on it. The tree can be illuminated by small elec- tric lights of various colors. Suitable goods may be placed in the fore- ground. —— Been at the Head Twenty Years. The annual meeting of the Grand Rapids Traveling Men’s Benefit As- sociation was held at the Rowe Hotel Dec. 14, with twelve members pres- ent. Two death claims were paid during 1929, David Schoenfeldt and Mrs. Wm. Francke. Officers elected for 1929 and 1930 were as follows: President—Walter S. Lawton. Vice-President—Gilbert H, Moore, _but at steady prices. December 18, 1929 Secretary - Treasurer — Homer R. Bradfield. Board of Directors—H. Fred De- Graff, E. J. MacMillan, Wm. K. Wil- son and J. H. Millar. Mr. Lawton has held the office of President ever since the inception of the organization in 1910—twenty years. eg Lansing Association in Good Hands. Lansing, Dec. 18—B. G. Sheets, of Beeman Co., was re-elected president of the Lansing Retail Grocers and Meat Dealers’ Association at a meet- ing held Tuesday in the offices of the Lawrence Baking ‘Co. Other officers elected are: Ed. Mohardt, first vice-president; Charles Foster, second vice-president; O. H. Bailey, jr., re-elected secretary, and Eno Ayres, treasurer. The new offi- cers will be installed at a dinner Jan. 15. Mr. ‘Sheets was presented with a large cake as_a token of esteem for his work during the past year. en Now Winter Comes. These frosts have stirred new thought New horoscopes these hours For blizzard blasts have brought A caiill which overtowers Fond memories at pay With an autumral diy Whose recent thrill was-ours. How often we do stand Before unbid len things Which come without command To change lies ha penings Till plans are set as de To meet what may betide Our quiet journeyirgs. The vrivet hedge is bare The barberries frozen red And trrough this icy air Old Boreis tas led The sighing of the trees At winters tragedies— Like souls uncomforted. Now winter comes—but yet The fireside burns anew Anl troubles we forget Be-ore our blazing flue For hearthstones are a place Where comfort loves to trace A winter ia review. Charles A. Heath. —> + > —___ Vinegar—Vinegar is moving slowly Holdings here are not overabundant and no declines in prices are anticipated for the near future. Sauerkraut—The local market has shown a slight improvement in tone lately on bulk kraut, quotations yes- terday ruling at $13.50 a barrel. De- mand for canned kraut has been only fair. Syrup and Molasses—There is a good consumptive demand for sugar syrup, especially the fine grocery grades. Production is still small. Compound syrup is selling better after the recent reduction in price. Good grocery grades of molasses are also in good demand and the big consuming season is just ahead. Pickles—Dill pickles are apparently scarce in first hands, as there are 10 quotations available. A great quan- tity of dills have ‘been .coming into New York from Czechoslovakia late- ly. These have sold better than the Western, being of good quality, and quoted at lower prices. Small gherkins are at very high prices. There is a good demand but no offerings. In gen- eral, consumption of pickles has fallen to almost nothing and, although there was a bona fide short crop in the whole country this year, there is really an oversupply here, with the trade showing no interest in offerings unless at particularly reasonable prices. | | ee sNeraenetcrn gta pans EA et Pane “min serene eT | i December 18, 1929 MICHIGAN TRADESMAN Essential Features of the Grocery Staples. Sugar—The market is the same as a week ago. Jobbers hold cane granu- lated at 5.75 and beet granulated at 5.55. Tea—The demand for tea during the week has been no more than fair. Most of the time it has ‘been dull. Indias and Ceylons are still active and firm, but Javas eased off a little in primary markets. ‘Some refinancing has been done in primary markets on Formosa tea, which is expected to strengthen the market. Formosas have declined several times since the opening. Some grades of Indias have advanced in primary markets and also some fine grades of Ceylons. Coffee—During the week the mar- ket on Rio and Santos coffee has con- tinued on its downward course. The Brazilians, in spite of much talking of refinancing, have not ‘been able to sus- tain the market and the result is that the whole line of Rio and Santos is very nearly 1 cent lower than a week ago. The first time in a long while No. 7 Rio coffee, the standard Rio grade, is quoted green and in a large way below 10c per pound. Santos has gone down with it. No. 4, the stand- ard Santos grade, is now around 15c green and in a large way. In sym- pathy, milds have probably dropped 1@1%c per pound. The coffee market from the standpoint of the producer and holder is in an extremely unsatis- factory condition. The sharp declines in green coffees are having a marked effect upon the jobbing market for roasted coffee. Chains have sharply reduced their prices and this has com- pelled practically the whole trade to do the same. ‘The consumptive de- mand for coffee shows no particular effect of the slump. Canned Fruits—Canned fruits have been quiet, but quotations have been steadily maintained. Peaches are strong, although the primary market is slightly weaker because some can- ners are getting a trifle anxious to get rid of their odd lots. The ‘Coast mar- ket on pears is confused, although re- tail distribution appears satisfactory enough. Pears seem to ‘be on a trad- ing basis, and the future of the mar- ket is closely tied up with that of peaches. Announcement that the Hawaiian pack has run slightly above that of 1928 and unofficial word from the most important factor that the 1930 pack will be stili larger, have combined with the easing of general market con- dition to curb speculative trading in spot pineapple. The apple pack is closing with the market a trifle weak because of canners’ efforts to get busi- ness, but the general position is much stronger than last year. Because of high prices for raw material and re- duced volume of future orders, the New York pack will be from 75 to 85 per cent. of 1928 and the big produc- tion in the Northwest may drop to as low as 75 per cent. of last year, accord- ing to the American Institute of Food Distribution. Canned Vegetables — During the week considerable of the financial pressure among Southern tomato can- ners was relieved, the market advanc- ing slightly and showing possibilities of still further gains from other dis- tributing centers. The canned corn market is showing the usual seasonal softness and little trading is expected for the next few months. Total sur- plus in the hands of canners is less than 15 per cent. of the pack, which is considered a small percentage for this time of the year. The shortage, how- ever, iS not serious enough to cause any speculative enthusiasm. Buying interest in peas is light, but there is general confidence expressed in the market's future. There is beginning to be some talk of futures at prices about the same as the 1929 opening. Dried Fruits—A routine and hand- to mouth demand feature the local dried fruits market this week, as job- bers and grocers hold to their policy of keeping their stocks as light as pos- sible. Stocks of all kinds of dried fruits seem to be very low, and will require considerable replenishing after the first of January if any sort of de- mand Holiday — specialties continue to hold the center of buying interest, and there is a fair turnover of such goods. There has ‘been no rush, however, and the trade is led to believe that there will be the usual old-fash- ioned last- minute hurry to buy just before ‘Christmas. The local supply of figs has narrowed to a few strong hands. Smyrna layers are held by a very few, and are offered for sale at the holder’s ideas. Dates continue to move fairly well at attractively low prices. Supplies of some varieties have become comparatively small, owing to a heavy movement. appears. Canned Fish—Fish packs continue quiet, with prices steady. The Food Institute survey shows that the trade is temporarily covered on pink salmon by deferred shipments to March at least. The tone of the salmon market is good, with a general feeling of con- fidence despite the large carryover of reds last year, but these have been taken care of with the short pack this year. Tuna has ‘been firm on the spot as supplies on hand are small. Pro- duction is reported running about the same as 1928 with little stock being accumulated. More favorable weather during recent weeks has increased the available supply of shrimp, yet packers still report difficulty in getting suffi- cient stock for their needs. Maine sardine pack is about the same as last year, with the market weak, due to the fact that some 40 per cent. of the pack is still in canners’ hands. Salt Fish—December is always an exceedingly quiet month in the salt fish trade and this one is no exception. The market remains in exactly the same position as was reported last week. Nos. 1 and 2 mackerel are scarce. Stocks on hand are not large, and prices have shown no decline, holding generally steady. Beans and Peas—Demand for dried beans is very dull, also for dried peas. Market is lifeless and weak. This re- fers particularly to domestic beans. Imported beans are still coming for- ward in large quantities and seem to be selling pretty well. Nuts—This season, according to a circular just issued by the California Walnut Growers’ was a very material shortage of Dia- mond walnuts of all varieties, and a considerable increase in the expected tonnage of Emerald and packs; though the Association now has remaining unsold less than 17 per cent. of its total pack, which amount- ed to 85 per cent. of the State crop. Association, there California Diamond walnuts are now almost sold - out, and the association is pushing sales of Emeralds, which, they state, are of exceptionally good quality this year. The general position of nuts, shelled or unshelled, in the local mar- ket last week, remained essentially unchanged. Trading was fairly good, but prices suffered little alteration. Review of the Produce Market. Apples—Wealthy command $1.75@ 2; Wolf River, $1.50@1.75 (bakers, 2.23) Shiawasse, $2@2.25; Jonathans, 52.50@2.75; Snow, $1.75@2; Baldwin $1.50@1.75; Talman Sweet, $2.25; No. 1 Northern Spys, $2@2.50; No. 2 ditto, $1.50; Michigan Delicious, $3.50 for A grade and $3 for B. Bagas—$1 for 50 Ib. sack. Bananas—0@6M%c per Ib. Beets—$1.50 per bu. Brussels Sprouts—26c per qt. Butter — Last week ‘butter ruled steady to firm with limited receipts and good demand, but later the situa- tion eased off and prices declined about 3c per pound. In spite of this the de- mand is still pretty good and the re- ceipts are fairly well cleaned up. Job- bers hold prints at 40c and 65 lb. tubs at 38c. Cabbage—$1.25 per bu. for white and $2.25 for red. Sr tf th Carrots—28c per doz. bunches for Calif. grown; $1.25 per bu. for home grown. Cauliflower—$3.75@4 per doz. for Calif. Celery—40@60c per bunch. Celery Cabbage—$1.20 per doz. Cocoanuts—90c per doz. or $6.50 per bag. Cranberries—Late Howe commands $4.50 for 4 bbl. and $8.50 for ™% bbl. Cucumbers—$2.35 per doz. for IIL. grown hot house. Dried Beans—Michigan jobbers are quoting as follows: Ci it! Pea Beans .-_....) $6.50 Eieht Red Kidney _...__.___ 7.00 Bark Red Kidney ......-.-____. 7.75 Eggs—The receipts of fine fresh eggs are still sharply limited and the demand started in taking everything at full prices, but later receipts became larger and the demand smaller. In consequence prices went off about 3c per dozen on fine fresh eggs. Storage eggs have meanwhile been about steady. Local jobbers pay 45c for Strictly fresh hen’s eggs and 35c for pullet’s eggs. Cold storage operators are offering their holdings as follows: DOr ooo 42¢ Do] SELES es Se 36c Cech 33c Egg Plant—20c apiece. Garlic—23c per Ib. Grape Fruit—Fancy Florida or Texas stock sells as follows: Ne 46) $5.50 ING. Ga 6.00 NG 64 2 6.00 IG AO 6.25 5 No 30 oe 6.25 No. 90 2 6.00 Choice, 50c per box less. Grapes—Calif. Emperors are held at $2.25 per lug for choice and $2.50 for fancy. Green Onions—Shallots, $1 per doz. Green Peas—$4.75 per bu. for Calif. grown. Lemons— The price remains the same, DOU Sunkist 62020 $15.00 MUG Sankist (20 15.00 joo Kea Bale 15.00 ou) Nea Halk 2 15.00 Lettuce—In good demand on the following basis: Imperial Valley, 4s, per crate ----$5.50 Imperial Valley, 5s, per crate ____ 6.00 Hot house grown, leaf, per Ib. --_- I2c Limes—$1.50 per box. Mushrooms—/75c per Ib. Oranges—Fancy Sunkist California Navels are now on _ the following basis: 2) ee $550 26 ee 6.00 0 ee 6.50 Ae 6.75 20 7.00 ORG 2.23 SS 4.25 OBS 6.50 Floridas are held as follows POE $4.75 6 2 UT Ge ee 76 2 85 2) | eh 216 ee 252 5.50 Onions—Home grown yellow, $1.75 per 100 Ib. sack; white, $2.25. Parsley—50c per doz. bunches. Peppers—Green, 90c per doz. for Calif. Pineapples—Cuban are held as fol- lows: NGO FG) ee $4.00 Ne 18) 4.50 No 24020 Potatoes—Honie grown, $1.50 per bu. on the Grand Rapids public mar- ket; country buyers are mostly paying $1.25: Idaho stock, $3.75 per 100 fb. bag; Idaho bakers command $4.15 per box of 60 or 70. Poultry—Wilson & Company pay as follows: Peavy fowls -....--.. 1. Ze Biot fowls 2200002. l6c Eleavy Roasters (22.0005. 0.0 0) 23c Eieht brotlerg 2.0. 18c Old Poms 20c Young Poms 20030 27¢ Hen lTurkéys ....... 0, A5€ Bugks 22 16c Geese oo 14c Radishes—60c per doz. bunches of hot house. Spinach—$1.85 per bu. Squash—Hubbard, $5 per 100 Ibs. Sweet Potatoes—$1.75 per bu. for kiln dried Tenn. Tomatoes—$1.35 for 6 tb. basket, Florida stock. Turnips—$1.40 per bu. Veal Calves — Wilson & Company pay as follows: Paney 2200.05 17c Good 14c Medig@) 2205000 12c Foor... 10c 6 MICHIGAN TRADESMAN December 18, 1929 IN THE REALM OF RASCALITY. Questicnable Schemes Which Are Under Suspicion. J. Fisk & Son, proprietors of the Zacket store, at Manistee, recently re- ceived a shipment of neckties from Morris Isaacs, 318 Canal street, New York, which were not needed in their business. The shippers were promptly informed that the goods were not ac- ceptable and would be returned on re- ceipt of $1 for the trouble they had been subjected to in the matter. In- stead of doing this, Isaacs wrote sev- eral threatening letters, demanding payment for the goods. This was fol- lowed by a letter from Herman Haber- man, an alleged lawyer, reading as follows: New York, Dec. 2—My client, Mor- ris Isaacs, has placed with me his past due account against you for $10.87. Sefore instructing my attorney in your city to institute proceedings against you to enforce payment, I de- sire to give you an opportunity to ad- just this matter with me amicably and thereby avoid unnecessary trouble and expense. Unless check is forwarded to me at once, I shall be compelled to proceed further in the matter. I await your immediate response. Herman Haberman. Then the letter was turned over to the Realm of Rascality, which wrote Mr. Isaacs as follows: Grand Rapids, Dec. 16—Enclosed herewith find letter I have this day sent your attorney regarding a letter you wrote Fisk & Son, of Manistee. You have no claim against Fisk & Son whatever. The only way you can get your goods is to come and get them or send Fisk & Son the sum they demand for storage and bother. You are treading on mighty danger- ous ground when you send out ship- ments unauthorized and then try to enforce payment through alleged law- yers who are evidently unaware that they themselves are committing crim- inal acts in undertaking to coerce merchants into paying for goods they never ordered by messages akin to blackmail. E. A. Stowe. To the alleged attorney the follow- ing letter was sent: Grand Rapids, Dec.. 16—You better slow up trying to enforce the payment of the Isaacs alleged claim against Fisk & Son. The claim has no basis in law or equity, because the goods were shipped --ithout any authority for shipment from the recipient. I have obtained a ruling from the Post Office Department to the effect that recipients of goods sent out in this manner are under no obligation to return same. In writing threatening letters under such circumstances you are violating the postal laws, which may land you in Leavenworth. E. A. Stowe. Monroe, Noy. 29—Would you please let me know if you have any dope on a concern doing business as the French China Co., Sebring, Ohio? Some time ago this concern sold me dishes to be given as trade stimulation, but the dishes were not as they repre- sented them to be, so I refused to pay for same. They have started suit against me. If you would let me know anything about this company I will appreciate it very much. L. M. Dunbar. On receipt of the above a letter was sent to Sebring, with the following re- sult: Sebring, Ohio, Dec. 10—Your letter of the 30th, addressed to the Sebring Manufacturing Co., has been handed to the writer for his attention. First of all, we would kindly call your attention to our letter of Nov. 3, 1928, of which we are enclosing a copy. You will note same states that all of our men in the State of Michigan had been discharged, with the exception of one. Not very long after that the man in Detroit left our employ. Was not that co-operation? You do not state who the customer was in Monroe, but we are inclined to beleve that you have reference to a certain grocery and meat market. They purchased dishes from us a year and a half ago and claimed half the ware was broken in transit. That seemed a very large percentage to us, but we offered to replace a reasonable amount —that is always our policy—also asked them to pay for the merchandise dis- posed of and return the balance to us by freight, upon receipt of which we would give them credit. This sugges- tion was not carried out and recently this account was placed in the hands of our attorney and we presume about that time the customer wrote to you. According to the above explanation your statement, “I cannot understand how a concern rated as well as you are should continue to permit your repre- sentatives to make false representa- tions, etc..” really does not apply and you are jumping at conclusions. We trust the information we have given vou above is sufficient to con- vince you that we aim to be fair and square and, wherein possible, to satisfy our customers. French China Co. The letter sent us a year ago was as follows: New York, Nov. 3, 1928—Your let- ter of the 31st, addressed to B. H. Sebring, is here and comes to the writer’s attention, inasmuch as Mr. Sebring is out of the city. While we are not exactly familiar with the whole affair, we can assure you of one thing—that we have dis- charged all salesmen in the State of Michigan with the exception of one man in Detroit. It is very unfortunate that we got a hold of a bunch of crook salesmen. They were only temporary employes for us and the minute we found they were out misrepresenting the deal that we expected to sell we dispensed with their services. As a matter of fact the entire trans- action through Southern Michigan re- presented quite a loss to us. You can readily understand that we do our very best to employ only honest and re- liable salesmen. as you must realize that we suffer more than our customers from those misrepresentations. Trusting that the above will give you the information you require and assuring you of our best co-operation, we are French China Co. Though quite rapidly replacing the bills of larger dimensions in many parts of the country, the new, smaller currency is still “unnatural” in “feel” and appearance to most of us. That unfamiliarity will probably continue for many months until the old money is pretty completely out of circulation. It is such a condition that gives the money raiser and the counterfeiter an advantage that will wear away as the general public becomes more accus- tomed to the new bills. It is therefore important that all law enforcement agencies post themselves particularly on the new currency and know their business in cases where they may have their hands on a counterfeiter. Bert C. Brown, operative in charge of the Michigan district, representing the United States Secret Service, pre- pared for the information of the Michi- gan State Police a bulletin on the new currency which might serve as a guide book on apprehending bill raisers and detecting fake currency. Government officials are being par- ticularly watchful during the stage of public unfamiliarity with the new cur- rency and the assistance of state police of course is additional guarantee of the success of their protection of Fed- eral currency. The bulletin prepared by Mr. Brown appeared in Confidential News, of the Michigan State Police. It is repro- duced here and will serve as a helpful guide for all police officers who should be better posted on the new currency than their public. The bulletin fol- lows: “The United States Government has at the present time under the old and new money systems, five different kinds of paper currency; namely, sil- ver certificates, United States notes, gold certificates, National bank notes and Federal Reserve notes. “Under the old money system, these five types of currency are as different from one another in design as_ the money of France is different from the money of Switzerland. This pro- nounced d.fference in design has nat- urally been exceedingly confusing to the public, as there have been, for in- stance. seven varieties of $5 notes; eight different $10 notes; ten separate and distinct $20 notes; ten different $50 notes, etc. “Owing to the many variations in design appear:ng on notes of the same denomination, of the five types of the old large size currency, it was neces- sary to memorize approximately 82 portraits and practically the same num- ber of designs that appeared on the reverse side of such notes. “For this reason the average handlers of money have failed to familiarize themselves, perfectly, with the various portraits and designs and it would, therefore, be safe to say that not one person in a thousand would be able to detect the denomination (over the amount of five dollars) by the portrait appearing on the note. “This condition has enabled the note raiser and counterfeiter to ply his trade without any great danger of detection by the public in general. “In connection with the old currency the Government applied a check letter system, from A to H, to assist in de- termination of whether or not a bill was genuine. In the old currency, the last two numerals in the serial num- bers were divided by four to determine the proper check letter. However, with the new and small currency this par- ticular rule does not prevail.” —_—_>->___ Late News Notes From Holland. Holland, Dec. 17—S. C. Vander- plough, Wealthy street grocer, and a party of six, were dinner guests of the Warm Friend Tavern on Sunday. DuMez Brothers, dealers in dry goods, conduct a self-serve grocery successfully in connection with their principal business. A firm engaged in the sale of men’s wear conducts an electrical shoe re- pair shop as a side line in this city. “No parking” signs are rarely ob- servable in Holland. The wise old Dutchmen who platted the city many years ago on rigid right angle lines, provided straight wide streets, which afford ample parking space for motor vehicles. Only three streets of the city describe one angle of a triangle. The street widening problem under which Grand Rapids is suffering may never confront the people of Holland. Manager Leland places copies of the Michigan Tradesman on a table in the lobby of the ‘Warm Friend Tavern. It is read by many patrons of the ho- tel. No other publication is so favored. Hotels of the United States support a score or two of publications—daily, weekly and monthly. As_ business getters for the hotel such publications are of no value. The public does not read them. Managers of hotels and their employes derive considerable in- formation of more or less value from their pages. Manager Leland is a subscriber to five hotel publications, three of which are meritorious. One, devoted exclu- sively to the management of the kitchen and another which aims to promote efficiency in the dining rooms, the manager says, are worthy of gen- erous support. Mr. Leland is preparing a series of articles on the subject of hotel man- agement for publication in one of the journals noted above. In mentioning rowdyism which oc- casionally manifests. itself in every hotel, manager Leland says: ‘When guests take possession of rooms they are uncontrollable. If they engage in disorderly conduct we request them politely to desist. If they fail to com- ply with such requests we promptly eject them. No other course is open for us. A different course is pursued by many landlords in their dealings with disturbers. To compel them to vacate their rooms would cause occu- pants of the whole house annoyance. If the disturbers are permitted to re- main in their rooms their misconduct affects only those who are roomed in the immediate vicinity. Moving the disturbed individuals to rooms not oc- cupied is a sensible proceeding.” Arthur Scott White. —_>-.—____ Silverware Gain Expected. Reports of a growing public trend to silver and_ silver-plated ware are receiving serious attention from man- ufacturers in this field. Their confi- dence in this possibility is reflected by plans for offering more extensive lines of new patterns and styles next Spring than they did this year. Sales of sil- verware dropped noticeably with the introduction of chromium plating processes some time ago. During the present Fall the interest in silverware is said to have increased throughout the country. —_.2~+.____ To Show Parchment Lamp Shades. Parchment lamp shades in pastel colors and decorated with prints will be largely represented in the new lines to be displayed next month in Chicago. Manufacturers claim that all indica- tions point to continued popularity for these types. In lamp bases the pottery table lamps and standing lamps with candlestick effects are to be shown again. Simplicity of design will be stressed in both shades and bases. The trade fears a slight falling off in busi- ness next Spring but does not look for any serious recession. —_>-.___ A lot of wives would be perfectly happy if they didn’t talk things over with other women. a RZ eB eM December 18, 1929 MICHIGAN TRADESMAN My Creed of Christmas pee CHRISTMAS time | shall try to AN@IAI be of cheer to those who are drink- ing bitter dregs from the cup of defeat— Trying to act as an interpreter of everything, clean and good and true— I shall try to make life a game—not a fight— and shall give every man a fair and equal chance in the contest— I shall continually look over the hill to where bigger opportunity lies, but shall not neglect the opportunities at my feet— I shall try to make my home and my office a palace of pleasure—not a prison of punish- ment— I shall strive for mastership—the doing of all things well— Cultivating square shoulders and square living shall be my aim— I shall remember that to-morrow is coming, though not letting it blur my vision of to-day— And shall keep in mind that the one thing nobler than dying for an ideal, is living for it— I shall try to earn fortune’s smile, to walk arm in arm with prosperity, and to stroll with suc- cess. But if they scorn my company | shall not whine— I shall associate with young men and youths for they dream dreams and build bridges— I shall strive for every man’s good will but | shall not hanker for the applause of ground- lings— I shall try to dream a little, but to work a lot— I shall salute success, without being jealous of success’ reward to my rival— I shall aim to acquire the virtue of vision— reaching the tentacle of the present into the promise of the future— I shall try to be a brother to those about me, helping to bring out the greatness in every man’s soul— I shall try to utilize follow-ups in friendship, making the path that I’ve just passed over, easier for those who follow— I shall try to generate good cheer, and to prac- tice teamwork— I shall try to be more interested in giving than in getting, and shall utilize the gentle art of getting ahead only as | may do so without hurting another— I shall refuse to be a disciple of a ready-made destiny, but shall insist on building my own future— I shall keep in mind that there is no secret of success— That hard luck can be harnessed so as to be a power for my progress— I shall continue to believe in a good past, a great present and a greater future— I shall keep in mind the unbeatableness of the man who is not afraid— I shall look forward to the music of the morn- ing, the song of sunrise, to the smile of every new day— I shall live in awe of a great God, reverent toward womankind, flowers, and my flag— And when the grace and loveliness of the Christmas season have passed, and the great new year has come, when others turn again to greed and gain, | will try to live after the pat- tern that I have planned. Walter Mack Peek. MICHIGAN TRADESMAN December 18, 1929 CHRISTMAS GREENS. Christmas without holly loses one of its oldest and most precious af- Christmas without ground pine wreaths is Christmas without one of its beautiful decorations. Christmas without a Christmas tree is worse than “Hamlet” without Hamlet. And yet holly is rapidly disappearing, ground pine is being exterminated and the woods are being combed for Christ- mas trees with but little thought to the future. What is to be done? To buy living holly instead of cut branches. To have the ground pine wreaths “treated” so that they will last for several seasons. To use either living Christmas trees or those which come from forests where they are cut in the process of thinning the stand of trees. Rapid as has been the destruc- tion of the holly, the effects have not been as disastrous as in the case of the ground pine. The Christmas tree sit- uation is rendered less critical by the propagation of trees for this purpose, and by Government supervision of cut- ting where this operation improves the forest by eliminating species that are too crowded. The American holly readily repro- duces itself when given a fair chance. Not so the ground pine, however, which not only is usually badly in- jured in the process of picking, but which is slow to germinate even un- der the best of conditions. If the pres- ent demand for these two continues, they will be virtually wiped out with- in a few years. Fortunately the living holly has all the charms of the cut, and the “treated” wreaths preserve their beauty for the next season. Liv- ing Christmas trees can be planted in the spring, or nursed through as an indoor plant until the following Christ- mas. filiations. most THE CELEBRATION. The world at the time of the birth of Christ was not a kindly one. Its virtues were austere and its vices were brutal, as also were some of its moral- ities. Men of character and excellence admired honesty and courage, intelli- gence and public probity, but benevo- lence had restricted horizons and nar- row applications. Great masses of humanity were con- demned by lot to entire hopelessness. Their miseries were regarded without sympathy by the superior men who imposed upon them. The natural con- dition of man was misfortune escaped with difficulty and not for long. The best civilization had a foundation of despair unrelieved by any hope here or elsewhere. Even where there were just men and wise laws, strength and intelligent purpose, there was little mitigation of cruelty. Man, in spite of his intellec- tual development, was the most savage of animals and there was little in the ethics of the time to suggest that if he had the power to be brutal he should be otherwise. This day is in celebration not only of a religious belief affecting the here- -fter but of a social idea affecting the It has been imperfectly fol- lowed. So great a makeover of hu- man material would be slow. There present. have been errors in its name which were quite as horrifying as the errors justified before it was added to the concepts of the human mind. It has not been required of justness in the old ethics that it be considerate of weakness; that it relieve distress; that it refrain from causing it; that it keep human achievements from adding to the natural burden of suffering and infirmity carried by mankind. Christmas as it has come to be cele- brated is a recognition of the true kinship of humanity in the great and trying adventure of life. Its social gospel is one of tolerance and under- standing, of aversion to domination, of benevolent regard instead of crit- ical supervision, of respect for differ- ences of opinion and condition. That it is a hard rule to follow jis admitted and, considering the imper- fections of the materials worked with, it is probably commendable that for even one season of the year there can be a general approach to kindliness and good will, to benevolence and un- derstanding, to self-submergence and delight in the well-being of others. What this celebration pictures is a world in which the individual egotism and interest is subordinated to the greater conception of a world in which the welfare of others is at least as im- portant as the welfare of self. That conception cut the animal bonds which attached humanity to the rest of animate creation. fectly realized it is because the animal necessities of man make it difficult for him to trust himself to it. It probably is unnecessary that he should. At least it is his new ethical and spiritual inspiration that he regards it as desir- able even if unattainable. If it is imper- RESULTS MAGNIFIED. As the security collapse is viewed in perspective another unfortunate phase is found in the time of its hap- pening. year often show a seasonal slackening and there is always the strong desire at this period to keep down inventories. The desire this year to have low stocks is all the more compelling by reason The final two months of the of uncertain business prospects, and this acts, no doubt, to create even un- due caution. The ordinary signs of slackening in the circumstances are regarded with anxiety, which would not be present except for the questions raised by the Wall Street panic and its possibilities on business. Similarly, buying against future needs is restricted. And yet it can be stated that steel operations have improved somewhat and_ that prices are firmer. Automobile output also gives evidence of a rise, while building contracts so far this month are some 25 per cent. ahead of the daily average a year ago. On the other hand, the rise a week ago in wholesale commodity prices has been sharply checked. The Annalist weekly index stands at 140.9, as against 142.9 for the preceding week. This compares with 147.7 a year ago. All groups but metals and chemicals have reacted, with the chief losses in farm and food products and building ma- terials. Recession in the latter will be watched closely for evidence bearing upon building developments. Confidence in the general business situation has been revived at least to the point where vague fears have been checked, and it remains to be seen what real work will accomplish. CHANGES LIKELY. In view of changed business pros- pects it is likely that merchandising policies may be altered somewhat soon after the holiday season is over. These changes will not be so extreme as those which followed the 1920 commodity collapse, when retailing really started on the new era featured by hand-to- mouth buying and more rigid control of operations. The emergency to-day finds the stores in the main with no burdensome inventories and with no need to slash prices. At the same time, there are prob- ably new decisions to be made. It is likely, for instance, that the stores will give up the attempt to push radical changes in styles which have often met with only a lukewarm reception and in many instances with open re- bellion. What retailers are most apt to turn to is easy-selling merchandise on which volume can be built up at the least expense and to the satisfaction Costly promotion, per- suasion and service do not fit in with of customers. the pressing need of economical op- eration. Another change, which may also be expected, should take place in the It has been plain for some time that in their great many retail organizations have over- standardized their activities. They have pushed hand-to-mouth buying to a point where it may be proving almost as costly as the old hit-or-miss method. In other words, the system, excellent in itself, has been carried to absurd lengths where, as in the la of dimin- ishing returns, the price of efficiency matter of over-rigid control. desire to promote efficiency is more than the saving without it. PRICE CUSHION LACKING. Some time ago when the pace in in- dustry and trade was setting new rec- ords it was brought out here that the prime difficulty to be faced when- re- action set in was the lack of a “price cushion.” For the first time in our economic history falling prices went hand in hand with high prosperity. This was accounted for at the time by mass production, the acceptance of buying for actual requirements and other factors such as improved trans- portation, advertising, etc. The problem then and present now is the effect on business of having to reduce production, increase costs and yet sell at the lower prices made nec- essary by an apathetic demand. Ac- tually in this mass production era the action of prices should be just the re- verse of what it is likely to be. When factories are operating full tilt and costs, therefore are at minimum, prices should be the lowest. Then when a setback cccurs and operations are re- duced and costs increased, prices should rise. But that, of course, is not at all possible. It is this aspect of the situation which leads many observers to predict that profits will be hit very hard in- deed should the level of industry re- cede far. And that diagnosis seems correct unless means are found to dis- pose of surpluses. The opening for these surpluses which immediately sug- gest itself is the export market, and increased interest is already noted in foreign trade possibilities. It is also likely that lower-priced articles offer- ing additional value will also be tested out. _NEVER-NEVER LAND. As Christmas approaches, the world stands before a million windows and gazes fondly into Never-Never Land. Little Boy Blue and his Sister Sue flatten their stubby noses against the co'd plate glass and clap their hands and scream with delight. Beside them hover their parents and often their grandfathers and grandmothers, their cousins, uncles and aunts. Young or old, they all seem entranced with the gay unrealities and make-believes of childhood spread before their eyes— a conglomeration of dolls, clock-work trains and steamboats, mechanical clowns, tin soldiers and whatnot. Unrealities? There is nothing unreal about toys to the minds of children. To Johnny a train that a spring pro- pels across the sitting-room floor seems quite as real as the Wolverine roaring over the Michigan Central Railway. To three-year-old Mary a wax doll that magically says “Mamma” is every bit as substantial as her own baby sis- ter: And as for the grownups, if one ob- serves closely one is likely to see a half-wistful expression on many of the faces before the shop windows that means that the annual spectacle of the Christmas toys is real enough in the eye of memory. For the moment the toys refashion in imagination the joys that once dwelt in the bygone Bagdad of childhood’s happy ‘hour. DRY GOODS CONDITIONS. With less than a week left to swell Christmas volume, there is no clear idea of what retail results for the season are likely to be. The general notion is that sales may equal the 1928 figures for the country as a whole, but this appears somewhat doubtful. However, since the demand has been running rather strongly to medium and cheaper price merchandise, it does seem safe to assume that the progres- sive stores handling such goods will probably be able to show increases. Luxury trade has been affected, al- though an effort has been made to build up other business and to gain in volume what is lost on large unit transactions. In the wholesale merchandise mar- kets during the week there was an active last-minute demand for leather goods, novelty jewelry and other main- floor items. Cold weather apparel con- tinued to be ordered, but at a quieter rate. Preparations are now going on for post-holiday sales. Price pressure has increased, but the markets are in fairly good shape to withstand it. The big man makes room for him- self. iste y ia Ren nec De ea een { : i ! December 18, 1929 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. The recent death of Mrs. George Metz closes the career of one of the characters Grand Rapids has ever known. name was Bertsch and she was a sister to John Bertsch, Christian Bertsch and the other members of that famous fam- ily. I think I can say without fear of dispute or controversy that she was most picturesque Her maiden the smartest member of the family. She left a fortune of $1,500,000, made up almost wholly of municipal bonds, with a very small percentage of poor securities. She kept about $1,000,000 bonds in the security boxes of three banks and trust companies, but re- tained about a half million in her home on Cherry street, which she secreted in places known only to herself. About a week before she died she entrusted these securities to her attorney—Philip Travis—to be added to her store in the safety deposit vaults of the Michi- gan Trust Co. Mrs. Metz was married when she was quite young and immediately be- came the book-keeper and _ private amanuensis of her husband, who was a very remarkable business man and acquired a large fortune in the tanning of leather in Holland, Mich. The fam- ily removed to Grand Rapids about forty years ago and Mr. Metz created the great tanning industries just North of Comstock Park. ted that business was good or that the tanning business brought large returns, He never admit- but previous to his death his posses- sions were known to be in excess of I think all of the business pertaining to the tannery was transacted at the Metz home. Mrs. Metz wrote all the letters, kept all the accounts and was regarded as_ the a million dollars. equal of her husband in business judg- ment and foresight. She attended to the investment of their large fortune, so after the death of her husband it was easy for her to continue to keep every penny earning the best rate of interest available on municipal bonds. So far as my knowledge goes, she acted almost wholly on her own judgment in making purchases of bonds. She listened to what the bond sellers had to say, but never reached a conclusion until she had gone over the matter carefully. She never had any con- fidants on whom she absolutely re- lied. In matters involving three phases she sometimes discussed each phase with three different people—never all She was the most secretive person I ever knew. I phases with one person. ence had a business transaction with her which involved the payment of interest at stated intervals. She was always at the office bright and early the day the interest was due. It seem- ed unnecessary to me for her to go to that much trouble, so I suggested she permit me to mail her a check the night before the payments were due. She accepted this suggestion with good grace and, although our business rela- tions continued many years, no word of complaint or censure was ever uttered by either. I have done busi- ness with many smart women in my day, but I never expect to see a woman who was the equal of Mrs. Metz ina financial way. Her end was tragic in the extreme. days before she passed away and re- quired the constant attendance of a doctor and three nurses. Resort to the straight jacket was necessary. She lost her mind a few It is a matter of grave doubt at this time whether the consolidation of the Grand Rapids Savings Bank, Grand Rapids Trust Co. and Grand Rapids National Bank with the Detroit bank merger will ever be carried into effect. If the deals are ever consummated they will be on a very much different basis than the original plans contemplated. For many years Nelson & Hall con- ducted a general store at North Mus- kegon, which was chiefly remarkable for the large volume of business trans- When lum- ber ceased to be king and sawmill whistles on Muskegon Lake decreased from forty to four, Nelson & Hall re- tired from business, poorer in purse acted therein every year. than when they started a dozen or fifteen years before. The location was taken over by Mr. Buwalda, to be continued later by the three stalwart sons of the senior Buwalda. They are good merchants, good business men and good fellows generally, but I judge from the letter which one of the broth- ers wrote me a few days ago—and which I print in the Tradesman this week—that the almost unlimited credit system they have pursued is getting a little irksome. The writer of the letter intimates I have covered nearly every other subject the merchant should be posted on except the restriction of the credit business. I regard the Buwalda brothers as among my best friends and I think they read the Tradesman more carefully than most merchants do, but when one of them says I have slighted the credit end of the retail business I cannot agree with him, because I have always maintained (based on my close personal experience as a store clerk in Reed City nearly sixty years ago) that the credit system is the most treacherous feature a retail merchant has to deal with. In the forty-six years I have devoted to a_ careful study of mercantile problems, I can- not now recall more than a dozen mer- chants who had a correct conception of the credit business. Perry Hannah, of Traverse City, was one of them. Oscar F. Conklin, of Ravenna, was another. When approached for credit in his store, Mr. Hannah walked the applicant into his bank and arranged to loan the man the necessary money, if the rigid enquiries of the banker dis- closed the man was worthy of the ac- commodation he craved. Oscar Conk- lin made a searching investigation in- to the responsibility and character of every applicant for credit and found it just as easy to say “no” as “yes,” if the circumstance warranted it. The trouble with the average mer- chant is that he does not make this rigid preliminary investigation before starting a credit account. Furthermore, too many merchants are afraid of say- ing “no” for fear of injuring the ap- plicant’s feelings and losing his trade. Three times out of ten the merchant would be better off if he did lose the trade of the supplicant, because if he takes him on he loses his trade, loses his friendship and—what is worse than either—loses his account. My experi- ence leads me to believe that six out of ten merchants who fail can trace their failure to the indiscriminate granting of credit to persons who are unworthy of such confidence. If I were one of the three Buwalda brothers, I would never go behind the counter of the store. myself with a fine I would provide office, equipped with all modern conveniences, and de- vote all my time to the credit end of the establishment. I would get a signed statement from every applicant for credit and investigate it carefully before deciding whether I would act favorably on same. If I found a single inaccuracy in his statement I would bring it to the attention of the appli- cant and tell him that.I could not grant him credit under existing condi- tions, but I would be glad to serve him on a cash basis and would see to it that he got all he had coming to him. If handed this showing of reply without any resentment, the man would, in many cases, become a cus- tomer of the store on a basis which would involve no possible risk or loss to the merchant. The handling of a credit department is a business in itself—just as important as buying or selling goods and it should be depart- mentized along the lines I have indi- cated. In my calls on merchants last week I witnessed three credit accounts started. In no case did the merchant take the trouble to make the necessary preliminary enquiries to enable him to decide the situation intelligently. In one case the merchant did not even get the initials of the applicant. Credit accounts started in this fashion cannot fail to result in disaster and, ultimately, in the failure of the store keeper. Since the above paragraphs were in type I have received a second letter from Mr. Buwalda, as follows: We got your letter dated Dec. 13 and noted its contents. I beg your pardon for making the statement that you never bring up the subject of credit business. I knew better, but probably did not think of it at_that time. I wish to inform you that our con- dition is not like Nelson & Hall you referred to. We pay for all of our goods before they are due and dis- count all our bills and can pay for our goods if our customers pay us or not, but that is not the idea. We do not intend to have any customers have goods charged to them and then not pay us, which I think is poor business. As soon as we have a customer who does that we immediately close the account and start collecting and in most cases get it some time or other. We have a very high class trade and they want delivery service and charge accounts, payable monthly, which we find very profitable and which we can- not send away on account of some slothful customer. I do think that as soon as a customer does not pay up in full regularly he should be cut off from having credit until he does pay up. Then there never will be disaster, as was the case with Nelson & Hall. Cash business would be very fine, but the cash business is pretty well taken care of and, as a rule, when a service grocer starts cash business he does not last long. I wish to inform you that my sleep is not in the least affected by our accounts we have com- ing or those we owe. The only one who is going to lose sleep is the one who owes us and who does not pay. I thank you for your kind advice and hope I will be able to call on you for more new ideas some time in the future. Business is fine and we are doing well. You may have gotten the im- pression from my other letter that we were depressed, but that is not the case at all. I hope every Tradesman reader who has access to a radio tunes in on Dr. Julius Klein, Assistant Secretary of Commerce at 6:45 every Sunday eve- ning. He says much in fifteen minutes and speaks very distinctly. I do not know of any other speaker in America who can crowd so much solid sense into so small a period of time. Among the things discussed by Dr. Klein last Sunday was the psychology involved in treating store customers courteously and friendly. In one test he made along this line the clerks in a hardware store were instructed to act toward the cus- utterly indifferent tomers who came in to trade. A care- ful count was kept of the people who crossed the threshold of the store and at the close of the day it was found that the purchases made by each cus- tomer averaged 24 cents. The next day the clerks were instructed to re- verse their attitude toward customers and be friendly and solicitous. The result was that the sales made aver- aged 90 cents per customer. If the furniture manufacturers of Grand Rapids have a gleam of grati- tude in their make up, I suggest they cause it to function some of these days by giving a complimentary dinner to Hon. Arthur S. White—better known as “At’—in recognition of the fifty years of faithful service he has render- ed the furniture industry of this mar- ket. Mr. White started the first furni- ture trade journal in the West and continued its publication without inter- ruption for about forty years. He knew more furniture men in his day than any other man connected with the industry. He was a natural leader in thought and undertaking and did much to place the furniture business in the proud position it now occupies. His services to the trade have never been properly recognized and acknowl- edged. It is high time some action was taken along this line before the advances of age dull his appreciation of a belated tribute to the great ser- vice he rendered a great industry. E. A. Stowe. One nice thing about being quiet and dumb is that you escape a lot of disagreeable committee work. “4 4 Nothing else will put pep into con- versation like a religious controversy. 10 Not in Harmony With the Protective Tariff. St. Petersburg, Fla., Dec. 14—In your issue of Nov. 27 I was pleased to read the following: “The truth of the matter is that America is not suffering from hard times. She has had the most prosperous period in her history, as a Nation, but it has not been a mass prosperity. It has been a cor- poration-syndicate prosperity. We are not afflicted with money shortage, but from territorially uneven distribution of capital. Popular patronage of cen- tralized business has taken the surplus to the metropolitan centers, leaving the local communities sapped and enemic.” This is a very pretty and very truthful picture of the present position and we might enlarge upon it by the hour. The farmers of the Mid-West are bled to a deathly whiteness, while the monopolists at the East are rolling in a wealth beyond the dreams of the wildest avarice. I hoped your con- tributor would go on to tell us some- thing of the causes and cure for this condition. There may be many causes, but I beg to call specific attention to one. After a lively shooting in a Texas city, if a man is found in the street with a bullet hole through the brain, the coroner does not waste much time searching for cancerous tumors, as the all sufficient cause of death is readily apparent. Our Government collects annually over $600,000,000 from duties on im- ported goods, not because she needs this income; she confesses that half this sum would meet her needs; it is professedly for protection (protecting 100,000,000 impoverished people against buying goods they need and might prefer.) These duties are paid by the importing merchants in Boston, New York, etc., and are at once added as part of necessary cost. Now I wish to ask each of the numerous tradesmen réading your journal what, in your opinion, is the percentage cost of distribution com- pared to cost of production. (I once asked this of a hardware merchant. He took from his shelf a spoke-shave say- ing, this costs us 10c. We sell it for 75c. Another stopped our conversa- tion to sell a keg of nails, then apolo- gized for stopping again to sell a paper of tacks, but said his profit on the paper of tacks was greater than on the nails.) These were exceptions, but it is often said and currently believed that the cost of selling is equal to the cost of production. T leave it to your sales- men. If they agree this is so then the $600,000,000 paid by importers is added to by jobbers, wholesalers and retail- ers to double this cost to consumers. $1,200,000,000 is an average cost of $12 for every man, woman and babe of 100,000,000 people, and all this that the Government may get a part of this sum and part of that she does not need—all in the name of “protection.” If the tariff does not exclude foreign goods nor advance the price of do- mestic products it is in no sense pro- tective. If the farmer does not get more for his wool and the consumer pays more for it, then the farmer is not protected by tariff on wool. Same is true of every product. If manufacturers of sugar demand a higher tariff it means they are now taking all of the higher price the tariff gives them. Makers of calico are sat- isfied if the tariff is already exclusive. A higher rate could add nothing more. The tariff is a tax upon importations. Upon articles never imported a tariff means nothing whatsoever. A tax of $40 on a pound of pork or of corn could mean nothing. Farm products in the main can not be advanced by tariff taxation. Manufacturers are notoriously pro- They proclaim tected. themselves MICHIGAN paupers in that they could not feed their families if 100,000,000 consumers were not taxed to fatten their plethoric purses. Now the all important question for your tradesmen of the Mddle West to consider is, to what extent does this taxation fall upon us. The added cost of imported goods, because of the tar- iff, is, for every infant or adult (if we are average purchasers) $12. We can escape this, if we choose, by buying no imported goods and contributing nothing to support our Government; but we cannot escape the protected goods; and ‘all who have asked this season for increased tariff confess thereby that they are now taking the entire pound of flesh that the tariff grants. Ask your wife, ask every farmer what proportion of imported goods do they buy compared to the protected goods they must buy. Is there one who will not say they buy at least ten times more of protected goods? Ten times $12 is $120 for each and every person. There is no escape from these sums if we are average purchasers with the rich and poor of America. The Government gets the sum named; the manufacturers get enough so the East is rolling in collossal wealth and then fill our presses with tales of unprece- dented prosperity, while the millions of fertile farms in the West are aban- doged because, forsooth, they cannot buy protected implements, pay their taxes and have even wages left for their toil and naught for interest on their invested capital. Will you, tradesmen, for a moment consider the most foolish suggestion ever agreed upon by the politicians ot both parties that the duty should equal the difference in cost here and abroad? Who can tell the cost of a bushel of wheat when in two fields lying side by side the cost per bushel is twice as great in one field as in the other? Who can tell the actual cost of a jack-knife or what would be its cost if the wood and the steel (or steal) in it were not protected all along the line? ,Is it not time to relieve politicians of this fool- ishness and leave economic questions to economists who, with one accord, will agree with the U. S. Supreme Court that protection by tariffs is but “robbery” of consumers to enrich fa- vored industries? Suppose costs could be known, ap- ply this plan in an exaggerated case where its folly can be more readily seen. China sends us tea at 50c per pound. It can be grown in our green- houses and the leaves rolled by ma- chinery for $20 a pound. Duty than should be $19.50 and not a pound could be purchased here for less than $20. Enormous tax upon consumers but of no benefit to anyone. Green- houses grow it, but with no profit. Duty must be $24. Others undertake to grow it but (ike our beet sugar makers) find no profit and duty must be increased to $30. This is an ex- aggerated case, but the principle is the same always and everywhere. If tea could be grown here at $1 no one ques- tions, but a duty would be imposed and the price doubled and to no one’s ad- vantage. A friend of mine grows onions at $1 per bushel; price is held down by Cuban competition. He must have $2 to make onions as profitable as grow- ing celery on the same land. He de- mands a duty of a dollar. Should it be granted every family in America must double the price of every onion stew, but no one is advantaged. My friend should have stuck to celery. Can anyone question that in this most glorious land the sun ever shone upon everyone could secure abundant competence without taxing the millions of the poor to further enrich those al- ready opulent? Daniel Strange. TRADESMAN Pleasant Greetings From Neighbors and Friends. Presentation by the Michigan Tradesman of its forty-sixth birthday edition invites attention to a unique publication and a strong character. E. A. Stowe has editor of the Tradesman ever since its first issue in 1883. He long ago won success and the right to retirement had he so willed. But Editor Stowe is not of the retiring kind. He had a fight on his hands when he started the Tradesman experiment, and since winning that battle he has continued to fight. We have not always agreed with him; nor have others. But the purposeful per- sistence of a man who has demonstrat- ed so many times that he has the cour- age of his convictions invites admira- tion. Mr. Stowe has been a factor to be reckoned with in Western Michigan for forty-six years. He is still a factor, more powerful than ever, and he will be until the ink dries on his pen for the last time.—Grand Rapids Herald. been One of the very best and most suc- cessful trade journals in this country is Michigan Tradesman Tradesman of Grand Rapids. It last week completed its forty-sixth year under the capable direction, as both owner and editor, of E. A. Stowe. The writer first knew Mr. Stowe more than fifty years ago. He was then a “cub” reporter and a good one too, engaged on Grand Rap- papers. He started the much as we did the ids. daily Tradesman Gazette, upon a very small cash basis, but he has advanced pretty well to- ward the millionaire class, just as the The two men have been about equally aggres- Gazette man has not done. sive and have had much the same ex- periences in consequence of that char- acteristic. The Tradesman is by two vears younger than the Gazette, but each has had a span of life longer than anybody but the publishers at first be- 3oth men are somewhat advanced in years but each lieved to be possible. is still strong and active both as editor It is not likely that the lives of the Tradesman and Gazette will be bounded by the lives of the éditors but will go down the aisles of time echoing more or less according to the dispositions of their successors. The 136 pages of the forty-sixth anni- versary number of the Tradesman were a model of what a trade journal should be, and in its varied contents there was much that would interest any other sort of reader as those persons engaged in merchandising.—Allegan Gazette. and otherwise. Detroit, Dec. 14—I have just read “Forty-six Years Old,” one of the sanest reviews and declarations of principle and policy and rededication to traditions I have ever read. I will add to it for you one word, which is the background of the Michi- gan Tradesman, CHARACTER. And E. A. Stowe and Mrs. E. A. Stowe are the Michigan Tradesman. Accept then, folks, my felicitations on the achievement of this anniversary and also warm thoughts and wishes for a mellow, sweet Christmas season and a new year replete with the bless- ings of health and prosperity. George R. Cullen. Lake Odessa, Dec. 13—We have en- December 18, 1929 joyed reading your forty-sixth anni- versary number of the Michigan Tradesman. We have received, the Tradesman continuously for the past eleven years and have greatly enjoyed reading every issue during that time. We extend to you our best wishes for many more happy anniversaries. Walter A. Reed, Pres. Lake Odessa Canning Co. —__2-.___ Holiday Profits May Run Lower. While retail executives will not di- vulge figures on retail turnover for the early part of this month, it was very plain that they are showing up well in comparison with last year. The view that Christmas shopping began early has been confirmed by the figures, lending additional basis to the expec- tation that total holiday volume would equal or slightly exceed that of 1928. To achieve this result, however, it is pointed. out in other quarters, many stores have forced volume by featuring cheaper and medium-price merchan- dise, so that net profits for the period may run below last year. —_+-<.___ Handbag Sales Hold Up Well. Holiday business in handbags has been so active that wholesalers have been able to move substantial stocks during the last ten days. Excellent re- tail turnover has been maintained on bags to retail from $4.95 to $1.95 with the sale of high-priced bags reported as good, despite some uncertainty on these types which developed with the Wall Street break. Antelope has re- tained its lead in handbag materials, with calfskin also notably strong. A few of the reptile grains have done well. Evening bags are meeting with a good call, which covers both marca- site and rhinestone types. —+~-—-___ Cheaper Gifts Being Bought. The type of re-orders which has de- veloped during the past ten days for holiday items confirms the belief that where retail volume is forging ahead it is mainly on the inexpensive items. This trend reflects the promotion tac- tics now in use by most retailers and is particularly apparent in such lines as novelty jewelry, perfumery, hand- bags and home decoration accessories such as lighting novelties. While vol- ume is gaining, most retailers find it necessary to push very hard to obtain increases. This is: said to be the ex- perience of out-of-town merchants as well as of many of the local stores. — 7+ s_____ Reports on Glassware Vary. Conflicting reports concerning the demand for table glassware are still heard in the trade. While many lo- cal sales representatives claim busi- ness has been on a par with that of last year, others insist that trade gen- erally has suffered a drop of from 5 to 10 per cent. Re-orders on crystal glass sets have been numerous, but are in smaller volume than last year and are for sets in the lower-price ranges. Sales of green glass have been fair, but other colors have had an indifferent demand. Most of the interest is now centered in the styles to be brought out at Pittsburg next month. —_——o 2. a _____ Some get rich on a small income; others keep poor on a large income— and the difference is thrift. ere erage one ee — i i December 18, 1929 MICHIGAN TRADESMAN il I UT TT I TT OO TO TE The House of Grinnell —is ready, as never before, to serve the buyers of musical gifts A Great Holiday Stock of Grand Pianos { —awaits your inspection; instruments of all sizes from exquicite small grands, perfectly adapted in size to the small home and apartment, on up to the massive concert grand. Latest and lovliest conven- tional mode's and superb period designs absolutely in keeping in every particular with the furniture eras they represent. There Is a Beautiful Small Style Grand Priced at only $495 —a noted make, fully guaranteed by Grinnell’s. Be sure to see this unusual special. It is splendidly constructed and has a tone whose fullness and sweet- ness will surely delight you. We believed it to be the greatest value ever offered in a small style grand piano. i Our Honor Roll of Famous Pianos Any instrument may be purchased on convenient monthly terms. STEINWAY SOHMER VOSE WEBER Your old piano accepted, at liberal allowance, as part payment on STECK STROUD DUO-ART GRINNELL any of our new upright or grand pianos. The New fe eo ; Micro-Synchronous iN e @ ie \ 4 \ ctor- e , See—hear, the VICTOR. h Note its almost unbeliev- $350 i 5 able perfection of tone— Less Tubes : its matchless realism of for the 4 ange LESS .TUBES — oo VICTOR- a e New ease and accuracy of tun- RADIO , VICTOR F : 3 ing—its tremendous reserve i cies: power! It is a radio that ELECTROLA The Superb i is far ahead of all others. —shown at _ the VICTOR-RADIO i x We glady arrange easy right. in magnifi- e p The Most Magnificent of All monthly payments if de- cent Italian design ELECTROLA e e sired. It is a gift of bound- cabinet. There is —providing music and en- | Musical Creations less enjoyment for those another model at tertainment from the air i; The Richest and Finest of All Christmas of your home. $275, less tubes. and from records! Home Gifts— The DUO-ART | GRINNELL BROS. _—— Everything in the Realm of Music — Ae It brings into the home the playing of the most ; : famous pianists of the world—just as though Steinway Repr esentatiwves i. they were there in person. There is not the slightest difference. Only $1,295 for a superb HEADQUARTERS, 1515-21 WOODWARD AVENUE, DETROIT - grand Duo-Art. Deferred payments. Liberal BRANCH STORES AT: Adrian, Ann Arbor, Bay City, Birmingham, Flint, Grand Rapids, Hillsdale, Jackson, Kalamazoo, Lans'ng, Muskegon, Pontiac. Port Huron, Saginaw, Traverse City, Wyan- dotte, Ypsilanti, Michigan. Toledo,, Ohio; Windsor, Ont. Nine Detroit branches. allowance on your present piano. ee a a a a OT OT I IT I IT I TT I I I IT I IT OT IE. IT IT IT IT IT IT IT GT” OT OTT inci. tintin te. sit -tftn tae att tlt lt. Attn lt ttt ttl ltt ht ln ttl ttt ltt ltl lt ttt ttn tlt Aina tlinn Ain 12 FINANCIAL Review of Business Conditions in Michigan. In spite of the recession that has been taking place during the fourth quarter the volume of American busi- ness activity in 1929 will be recorded as one of the largest, if not the largest, in history. In view of the extraordin- ary pace maintained from almost the beginning of the year until well past midsummer, industry — traditionally quiet during the closing weeks of the year—would doubtless have experienc- ed a decline greater than normal at his time, regardless of a collapse in he stock market. Retail trade, how- ever, with the stimulus of cold weath- er and holiday demands would prob- ably have been of record proportions, in the absence of deflation in security prices. Industry and trade do not give any indication of entering 1930 under a strong momentum. On the other hand, there is no indication of a sudden breakdown. A fair first quarter, a satisfactory second quarter, followed by good business in the latter half of the year, are indicated, according to recognized authorities on economic conditions. Although building construction and automobile and steel production con- tinue on a downward trend, there are many manufacturing lines in which operations are at a satisfactory level. Moreover, a National income of more ne hundred billion dollars in than « 1929 argues against an extended con- traction in retail sales, with the ex- ception of luxury goods. Furthermore, the foundation of the business struc- ture in 1930 will rest on a sound credit base. Ample credit, combined with easy money rates, -will be the new year’s richest inheritance. The feeling of the general public with respect to the business outlook is distinctly better than was the case a month ago. Doubt and uncertainty have given way to cautious optimism. The President’s stabilization program, announcenient of an increase in the minimum. of 140,000 ford employes from $6 to $7 per day, lowering of the rediscount rate to 4% per cent., the 50 per cent. reduction in brokers’ loans from the peak figure in early October and the announcement of a proposed reduction in corporation and personal income taxes—all have worked toward a restoration of confidence. 3usiness as a whole in Michigan is a little below the level prevailing at this time a year ago. The reduction is due chiefly to the slowing up of the automotive industry. Other manufac- turing lines by and large are enjoying a fairly good volume of business. In- ventories and year-end changes will tend to restrict output in many ‘lines during the next few weeks. The down- ward movement which took place in the automotive industry during No- vember leveled off at the beginning of December and has since turned per- ceptibly upward. Companies partici- pating in this improvement are limited, for the most part, to those bringing out new models for the January shows. So far, Michigan manufacturers have had very few cancellations. Plants MICHIGAN producing heavy chemicals and phar- maceuticals report that business is un- usually good. A large electric refrig- erator plant and a well-known com- pany manufacturing vacuum cleaners, both of which are situated in Detroit, are doing a better volume of business than they did a year ago. However, the electrical goods industry, for the most part, is quite spotty, as is also the brass goods industry. Production schedules are below normal in the stove industry. Paint manufacturers report a good volume of business. Gas engine plants have had one of the best years in history. Cement plants are reflecting the decline in building con- struction. The output of steel castings is holding up remarkably well. Spotty conditions prevail in the paper and furniture industries, but the total vol- unie of business in each of these lines is fairly good. Mining operations in the Upper Peninsula continue good. Passenger cars and trucks produced in the United States and Canada in the month of November totaled 214,411 units, according to the preliminary estimate of the National Automobile Chamber of Commerce. This com- pares with 394,465 vehicles in the pre- ceding month and 268,909 units in the month of November a year ago. Out- put for the first eleven months of the current year amounted to approximate- ly 5,480,000 as compared with 4,601,- 141 in the entire twelve months of 1928. It is estimated that 5,000,000 vehicles will be manufactured in 1930. Re- placements, it is estimated will require 3,500,000 units. Exports in the new year are expected to total 1,000,009 vehicles. Consumption of electrical energy by Michigan industries in November amounted to 148,172,010 kilowatt hours, which was 23 percent. below the -con- sumption in the preceding month and 22 per cent. less than the amount used in November, 1928. Industrial employment is reported normal in twenty-nine cities, increasing in eight and decreasing in twenty- three. The Detroit employment index prepared by the Detroit Board of Commerce was 93 at the close of November as compared with 89.5 a month previous and 98.5 a year ago. There has been a distinct improvement in the employment situation in De- troit since the first of December. The estimated value of building au- thorized by permits issued in twenty- three principal cities in Michigan dur- ing the month of November was $9,- 593,000, as compared with $16,882,000 in October and $15,596,000 in Novem- ber last year. Debits to individual accopnts for November in Battle Creek, Bay City, Kalamazoo, Lansing, Muskegon and St. Joseph and Detroit aggregated $2,- 029,070,834. Debits in the same cities for October totaled $2,239,890,757 and $1,885,565,138 for November, 1928. Retail trade is reported fair in twenty-seven cities and normal to good in twenty-nine. Very few cities report sales better than at this time a year ago. Notwithstanding the release of a large volume of Christmas savings, holiday purchases are not up to ex- pectations. Some improvement has TRADESMAN December 18, 1929 The Measure of a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. GRAND RAPIDS SAVINGS BANK: “The Bank Where You Feel At Home’’ 16 CONVENIENT OFFICES TD (:.. up- on a time, you went to your banker for accommodation .. . now you go to him for service. And the whole evolution of banking, as con- ceived by the Old Kent, lies in that difference. Do you know just how far the Old Kent goes to serve you? If you don’t, why not find out? An investiga- tion might prove lastingly profitable! OLD KENT BANK 3 6 * 14 OFFICES RESOURCES OVER $40,000,000.00 ee ER Ten i een ge 3 a nS i ay cmairaselen eae Picschomeons nee! December 18, 1929 MICHIGAN TRADESMAN 13 taken place in Detroit since the first of December. Collections are slow. Distribution of merchandise through wholesale channels is reported gener- ally satisfactory but collections are slow. Cancellations have been negligi- ble. Men’s furnishings, dry goods and drugs have recently shown good gains. Wayne W. Putnam, Director Public Relations, Union Trust Co., Detroit. ——__» > Loans Down More From Peak Than « Prices. With last week’s further cut in loans and rise in stocks the existing spread between loans and values was widened to its most favorable statistical posi- tion in history. Brokers’ loans relative to their 1926 level fell last week to 124.9 whereas stock market values rose to 176. Whether significant or not it is inter- esting that simultaneously the market turned better. At any rate this rela- tion reflects a sharp reversal from the position of the two curves throughout October when loans held consistently and substantially higher than values. Even as far along in the recent bear market as late October loans stood at 244.3 as against values at 205. Apparently up to that time a top- heavy credit condition in the market still existed. Final adjustments in the stock market in correction of that con- dition were not completed until Nov. 13. For seven consecutive weeks now brokers’ loans have been dropping. Re- cently stock prices have been rising. Jointly the two trends have tended to strengthen the indicated underlying position of market credits and a better sentiment has prevailed. In times past conditions of strength in the market have prevailed so long as loans remained relatively lower than stock values but usually this has turned into weakness when loans have risen to levels relatively higher than values. For a long time this fall loans remained relatively higher than values notwithstanding the major break in the market. Loans and prices were de- clining but the reduction in loans was not keeping pace with that in prices. As things stand now loans are down substantially more from their peak than stock prices. We need go back no more than about twelve months to find a 1928 level for stock prices cor- responding to the present. We must go back to late 1927 to find a time when loans were so low as now. In using these figures it must be re- membered of course that the reduction in member bank loans on securities has been nowhere nearly so pronounc- ed as that in brokers’ loans but the study nevertheless is interesting for what it suggests of a technical market condition. Paul Willard Garrett. [ Copyrighted, 1929. ] —_—_++-- Market Does Not Expect To Maintain Pace. Just as the 1929 decline was com- pleted in record quick time so has the market come back faster than ever be- fore from the bottom prices of a panic. Less than a month has elapsed since stocks in the rich man’s panic of 1929 were making their bottom. In the subsequent recovery the general mar- ket at the close on Saturday stood 28.7 per cent. higher than on November 13. This impressive recovery reflected im- provement in no particular group. It was shared by all major classifications. Industrial stocks were up 27.7 per cent. Rails 14.5. Public utilities 42.5, Whether the levels represented by these percentage advances from Nov. 13 will stand as the December high in the recovery for a time or whether the market will go on up is a question on which the financial district’s prophets differ radically. Whatever happens this much is true. Even if Saturday’s top prices are not bettered any more this month the recovery will go down in history as greater than any ever witnessed before in so short a time subsequent to a major bear movement. Five major stock declines have been seen in the last quarter of a century. The 1929 drop was the fifth in this series. Let us compare the 28.7 per cent. rally since November 13 with the rallies that occurred within the first month or so after the bottom had been reached in each of the previous bear markets. In every major bear movement since 1903 the lows were established either in November or December. In 1903 the best average for industrial stocks set in the month following that regis- tering bottom was a level 17.1 per cent. up. In 1907 it was 16.5 per cent. up. In 1916-17 it was 21.1 per cent. In 1919-1920 it was 15 per cent. Past records bear no necessary rela- tion to present conditions but what these figures do emphasize is that the market’s recovery in the last month has been at an extraordinary pace. Usually it has taken the stock market a year or two or even four years to get back all that was lost in a major bear movement. At the recent rate of improvement no such time would be required but even the market itself does not anticipate that it can main- tain such a pace. Paul Willard Garrett. [| Copyrighted, 1929.] ee Couldn’t Raise the Increase. When Dr. Warren Akin Smart, of Emory University, Atlanta, began as a young Methodist pastor he was sent to a small town church work was very hard and where the pastor had to do nearly everything that was done. The salary was $1,500. When he returned from the annual conference where he was appointed to the church for a second year, Dr. Smart was escorted before the board of stewards and informed that in ap- preciation of his work the board had increased his salary from $1,500 to $2,000. A pained look came across the doctor’s face. “Brethren,” he said, “I am sorry you did this. I had such an awfully hard time collecting the $1,500 that I don’t believe I’ll ever be able to collect $2,000.” _—__2s 2 > where the Every mistake that costs the firm money makes it that much harder for the firm to raise your pay. Ss If the same thought used to cover up a blunder had been used before, it wouldn’t have occurred. L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS — MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 Investment Securities E. H. Rollins & Sons Founded 1876 Phone 4745 4th Floor Grand Rapids Savings Bldg. GRAND RAPIDS Philadelphia Los Angeles New York San Francisco Boston Chicago Denver London GRAND RAPIDS NATIONAL BANK oy —La 7 [7 famed = of)” Mi? AOE OPN woman, A fr I! 7 7 ff me [de pe a eT —— (EE MEY BEI * 3 , Sk om t TN PE Ta a yma Dy —e a a 7a ee oy Established 1860—Incorporated 1865 — Nine Community Branches GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank 14 THE CREDIT PROBLEM. It Is the Nightmare of the Retail Merchant. North Muskegon, Dec. 11—We wish to congratulate you on the forty-sixth anniversary of your valuable publica- tion, the Michigan Tradesman. We realize no one can adopt and put into execution all the suggestions and ideas of the editor and other writers of ar- ticles which appear in this publication, but to read these different ideas and the experiences of these several people gives a merchant information which is valuable to him and can be applied to his business. A person well in- formed on these different ideas can apply those of value to his business and eliminate those which are a detri- ment or a loss to him. We find both of these sides of the question in each issue of the Michigan Tradesman, which makes it well balanced, and which makes it interesting as well as profitable for those who keep posted on these articles. We hope you will be able to keep up this good work for years to come. Especially nowadays we merchants need all the information and sugges- tions we can get and also must be warned beforehand of the dangers which may be ahead of us which we are liable to run into. These are pub- lished in the Michigan Tradesman more elaborately than in all the other trade magazines we get put together. We think this information is very valuable to a merchant. We notice the subjects of display, modern fixtures, modern stores, store fronts, chain stores, mail order stores, etc., are fre- quently made mention of and which are very interesting subjects, but I never see much on credits, which is very vital to business. especially the grocery business conducted by the in- dividual grocer. So far as I can make out the individual grocer is the mer- chant who takes the brunt of the credits. Most all other goods are sold on contract and the dealers hold the the title to the merchandise until it is paid in full. The grocer has no security and it is getting more and more so. The largest amount of business done by the individual merchant to-day is on credit, with absolutely no security at all, only the good will, and if Provi- dence does not interfere some day they may get their bill paid up, some do pay up regular, some pay part of the account and some never pay. The merchant who has a stock of $6,000 worth of groceries has $6,000 on his books if he is a very conservative merchant and watches his accounts closely. Some have a lot more money on their books in proportion. It seems to me it is getting way out of proportion, and if a stop is not put to it, it is going to swallow up the individual grocer quicker than any other thing which comes to my atten- tion at this time. We have made a sucecss with this very method I am finding fault with at this time, but not under the condi- tions of to-day. You will recollect twenty-seven or twenty-eight years ago all grocers in the country places took in dairy butter and eggs in trade for groceries and we hauled the butter and eggs to Muskegon or Grand Rap- ids and got cash for them and paid the cash to the wholesaler for the groceries we bought from him. In those days that was the only way we had to do business and we succeeded in making a living. About five or eight years ago we refused to buy any more dairy butter at all. Some made good butter, but the majority of the dairy butter was not fit to sell and consume. It got so unprofitable that we decided to discon- MICHIGAN tinue. It is one of the best things we ever did. What I mean to bring out is this: that what was once the source of our living and success became un- profitable and unpractical, and we had to refuse what was once the best asset we could acquire. I am of the opinion that the credit business is getting in the same rut as our dairy butter busi- ness did a while back. Our credit business can be put in three classes: good, fair and poor and when the last two get out of proportion too much with the first one we have the same proposition we had with the dairy but- ter, which is unprofitable for the mer- chant operating under these conditions. I do not want to accuse our cus- tomers above anyone else. In fact, we believe our customers are above the average, but conditions are not improv- ing, but gradually getting a little worse all the time. I do not think that the person who never pays is the greatest drawback in our credit busi- ness to-day, but those who intend to pay all right, but for some reason or other default in their payments, leav- ing balances all the time, and whose balance keeps on increasing all the time, is the person who puts us out of gear, One thing is sure, that if cus- tomers wish to have the individual grocer give them credit they, in turn, will have to hold up their end of the contract or the credit business will have to go the same way as the dairy butter business did. I understand the banker, when he looks over the gro- cer’s financial report and he sees the grocer has $6,000 listed as all good ac- counts, immediately estimates this item at $3,000 or less. At our place here our price charged to the credit customer is identically the same as the cash customer or good pay, so we are investing 75 to 90 cents for every $1 we charge to the customer, which the banker values at 50 cents, instead of the $1 we have to realize on some. I know the banker must always figure safely, but I also realize some of the customers, who, for years in suc- cession, have been good for some rea- son or other became bad pay and slow pay, stop paying and join those who never pay. I think merchants who do credit business must check up closely on their credit accounts same as he checks up on his check stub, and watch all accounts, so that they do not get out of proportion on his lack of checking them, for we know that even then we will be disappointed, and if conditions get so that they are un- profitable, close the unprofitable ac- counts at once, for there will be plenty of disappointment showing up from time to time as new ones join the un- profitable list. If handled that way credit business will be able to be handled moderately at a profit, but I look for it to be a thing of the past some time in the future. B. Bulwalda. >.>. Percales in Strong Position. Percales and other printed cottons are in a strong position at the moment, and indications of pessimism are lack- ing. An executive of one of the chief printed goods houses asserts that sales are ahead of those for the same date during the past five years. In some cases shipments are wanted immedi- ately of percales originally bought for delivery after Christmas. In others, duplicate business is already coming on shipments made around Noy. 15. Cotton wash goods have also been duplicated to some extent by cutters- up, despite backward buying of the finished garments by many retailers. —_—_>+. People seldom kick at the price of luxuries, TRADESMAN Gates and Doors. There was a gentle hostler (And blessed be his name!) He opened up the stable The night Our Lady came. Our Lady and Saint Joseph, He gave them food and bed, And Jesus Christ has given him A glory round his head. So let the gate swing open However poor the yard, Lest weary people visit you And find their passage barred; Inlatch the door at midnight And let your lantern’s glow Shine out to guide the traveler’s feet To you across the snow. There was a courteous hostler (He is in Heaven to-night) He held Our Lady’s bridle And helped her to alight; He spread clean straw before her Whereon she might lie down, And Jesus Christ has given him An everlasting crown. Unlock the door this evening And let your gate swing wide, Let all who ask for shelter Come speedily inside. What if your yard be narrow? What if your house be small? There is a house Guest coming To glorify it all. There was a joyous hostler Who knelt on Christmas morn Beside the radiant manger December 18, 1929 Wherein his Lorn was born. His heart was full of laughter, His soul was full of bliss, When Jesus, on his Mother’s lap, Gave him his hand to kiss. Unbar your heart this evening And keep no stranger out, Take from your soul’s great portal The barrier of doubt. To humble folk and weary Give hearty welcoming, Your breast shall be to-morrow The cradle of a King. Joyce Kilmer. —_—_—_>+.—____ Why the Deal Fell Through. Just prior to the recent stock crash, the use of negotiable paper in connec- tion with instalment buying had al- most reached the ridiculous stage. The point is best illustrated by the story of the Charleston capitalist who went to Cincinnati to purchase a steamboat. “Did you buy the boat?” he was asked upon his return home. “No,” was the reply, “we couldn’t get together on the price. I offered him $50,000, but he held out for $50,- 200.” “What! You let two hundred dol- lars stand in the way of completing a deal of this size?” “Why, yes,” was the astounding re- ply. “You see, he wanted the two hundred in cash.” Phone 86729 Suite 407 Houseman Building THE INVESTIGATING AND ADJUSTMENT CO., INC. COLLECTORS AND INSURANCE ADJUSTERS Fire losses investigated and adjusted. Collections, Credit Counsel, Adjustments, Investigations Night Phone 22588 Bonded to the State of Michigan. Grand Rapids, Michigan INVESTMENT SECURITIES The Industrial Company Associated with Union Bank of Michigan Grand Rapids, Michi Resources over $5,600,000. ag \ Fenton Davis & Boyle Investment Bankers Detroit Grand Rapids Chicago The Investor of $500 or More Wisely Investigates at THIS Time Mid-West Investors, Inc. GEO. B. READER Wholesale Dealer In Lake, Ocean, Salt and Smoked Fish 1046-1048 Ottawa Ave., N., Tel. 93569 GRAND RAPIDS, MICH. | } ' i ee Speer ee eater ——— Mow eta ee ene pn December 18, 1929 MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE and changed their tactics to that-of % % absorbing this new business. Estab- ‘The Benefits of Close Co-operation. lished companies whose business is In speaking on the subject of co- communication by wire anticipate WorbDEN (GROCER COMPANY operation as it benefits mutual com- Tadio of the future and instead of op- panies, it is advisable to make a com- posing it ae annexing it. The coal The Prompt Shippers parison with our stock company com- idustries failed to recognize the sub- petitors and also with other classes of | Stitutes of water power for the pro- business from whose example we duction of electricity for manufactur- might learn. ing and oil for commercial, naval and In purpose squtual and stock insur- domestic purposes and with constantly ance have the same mission to fulfill, ‘"¢T¢asimg prices and questionable Wh Y S ll A that of distributing the small funds of SunenIES Baye ae thonent +e tee en OU SE nyone many in larger sums to the few who consumers or their markets until now, puller losk aud ace jndensaibed ‘Phis when this competition is upon them mission is fulfilled by both kinds of one ee Crenenenes ue anne is : i : support. Had they any vision of the companies. In many other ways they oi ws a Morton House differ and each can learn from the future sever! yeore seu prices and ee doubtful supply would not have been t : ! oie forced the substitutes to success. i Co-operation e characteristic of The future for the mutuals lies in mutual ene companies for each co-operative, centralized underwriting such See a closely €O-ODEFams management. Such a plan is not an group of individuals. Mutual insur- i; jovation. It has been tried and ance is co-operative Pateance Oper coven anceecstol ated for the profit of those who con- Through such co-operation many THEY STICK tribute the funds. things are made possible; great reduc- Just as co-operation of individuals tion in overhead—specialists can be in the formation of mutual companies employed (I can cite the instance of a has proven so successful and com- public service company which could mendable, so has co-operation between not continue in its small field because companies, both stock and mutual, of the prohibitive cost of experts to proven. analyze raw materials and the failure WoRDEN (GROCER COMPANY Unquestionably this is the day of of guess work but since the same plant i combinations—chain stores, auto man- has heen taken over by a large group Wholesalers for Sixty-one Years ufacturers, banks, gas plants, water the proportionate cost of the needed OTTAWA AT WESTON - GRAND RAPIDS supply companies, and so on endless- service to them is so small that the ly—and amongst stock insurance com- plant is now a_ success)—greater panies so many conrbinations have facilities and better service can be THE MICHIGAN TRUST COMPANY, Receiver. been formed that it is predicted that rendered assureds and agents—closer within a few years you will be able to supervision—inspections to improve % v0 count the fire groups on your fingers. risks and prevent losses—engineering They do not stop at collective co- service leading to safer building con- operation but consolidate the owner- © struction. ship. Because of the facilities offered the OUR FIRE INSURANCE The co-operative methods between pest class of agents can be obtained mutuals, of which I have spoken, are and only desired classes of business POLICIES ARE CONCURRENT not all sufficient as is proven by group need _be accepted. formations of mutuals such as the im- Educational advertising would be with any standard stock policies that proved risk mutuals, co-operative mu- possible, creating a greater demand. b tuals, the united mutual underwriters, And speaking of advertising don’t you you are Dduying and others. Such formations parallel feel that the general public should be the actual group ownership of the told what the word mutual really stock companies but are much simpler means to the protection the public The Net Cost is O Less in form. needs and the history back of the In such a group no company loses word. Should not the fact be gen- its identity nor needs to change its lo- erally known that mutual insurance Michigan Bankers and Merchants Mutual Fire Insurance Co. cation. Mutuals are primarily local was established in England at least of Fremont, Michigan institutions and should remain so. Each twenty-six years prior to the first stock company’s funds are handled by them- company, which was in 1710; that the selves through their own officers and Philadelphia Contributionship, a mu- WILLIAM N. SENF, SECRETARY-TREASURER board of managers or directors as is tual company still in active business, done when the company operates in- was organized twenty-four years be- dividually. fore the constitution of the United The day of opportunity for the mu- States was adopted; that with 2,300 tuals is here to either be taken ad- mutuals in.the United States there are : : vantage of or passed by. three stock company failures to every Affil d h All struggling as individuals we will mutual failure. late wit probably hold on as the local method Let me quote from an address re- Th Mi hi of merchandising holds on but it will cently made by Mr. Frank L. Brigham: e ic igan approach so easily the success of the “Until recent years mutual insurance Retail Dry Goods Association chain group with its greater: profit due has kept its light hidden under a to its pooling of overhead and greater bushel. Just why it is difficult to ex- Insuring Mercantile property and dwellings purchasing power as well as its ability plain, for many of our stock company to command the very best man power friends often say, ‘You mutuals don’t Present rate of dividend to policy holders 30% with the cost to each unit so com- realize your strength. You have and paratively small. could be a power if you only grasped The mutuals can either drift along your opportunity.’ Because of our pean have oo sii for ose | of a. = o io THE GRAND RAPIDS MERCHANTS MUTUAL take advantage of to-day and antici- stock companies have had a clear field pate the future. Plenty of people and to-day have on their books 80 per FIRE INSURANCE COMPANY never do anything until they are cent. of the business. But the dawn- e x forced to. The railroads fought busses ing of a new era in mutual insurance 320 Houseman Bldg. Grand Rapids, Mich. until they found it was a losing fight is at hand.” Henry G. Carpenter. 16 Tribute To the Memory of General Otis. Los Angeles, Dec. 13—British news- papers seem to agree that Clemenceau was the greatest Frenchman of the century and the most impressive fig- ure of the war period. They didn’t always agree with him, but he seems to have deserved and commanded their admiration. But he was never able to forget that he was a Frenchman. Vienna theaters are fixing it to cut out the scenery. An Austrian inventor has devised a plan whereby the back drops, wings and other stage settings are all painted white, while the scenery required is painted on glass and then projected on the stage as if by magic lantern. The plant is so located that there are practically no shadows and it is possible to change a scene in a few seconds. Next time the stage hands go on a strike an American manager may put in one of these contraptions and then watch what happens. Some of the film pro- ducers out here claim that their sole reason for being wheedled into the closed shop deal was because in cer- tain portions of the East ago hous- es are patronized largely by union ad- herents and they might inaugurate a system of boycotting which would re- duce the profits of the exhibitors, re- minding one of the antics of certain politicians ‘who are constantly playing up to the labor element for the pur- pose of securing votes. The union ad- herents are just as selfish as any other class. If they want to see a picture they will do so, and so far as the poli- ticians are concerned, when they, the unionists, get into the voting booth they cast their ballot for whom they goldarned please, regardless of what his record is on matters which should be material to them. Some The Postoffice Department wants Congress to appropriate several million dollars to help overcome the deficiency caused by the exercise of the franking privilege. If Congress will do away with the franking privilege, they will not only do away with this loss but will make a distinct saving in the Gov- ernment printing office, for waste in printing public documents which are sent through the mails solely on ac- count of the franking privilege, but which are of no earthly interest to the addressees. The uproar caused by a couple of blatherskite preachers here, who have been moving heaven and earth to se- cure pardons for the McNamaras who were convicted of the crime of whole- sale murder at the time of the bomb explosion in the Los Angeles Times building, nineteen years ago, in which a score of lives were blotted out, has calmed down somewhat for the reason that the publishers of that enterprising newspaper have issued a supplement giving all the details of the trial of these accused, which resulted in their prompt conviction on direct evidence. The ballyho preachers set up the claim that by recently discovered evidence these men can be proven innocent of the crime. One reason why the move- ment has not gained a great deal of headway is due largely to the fact that the accused plead guilty to the charge to save their necks from the halter and the jury took them at their word. I always had a great deal of admira- tion for General Harrison Gray Otis, who was publisher of the Times dur- ing that period, but since deceased. In 1888, I made a journey to Los Angeles resulting in the sale of a new “dress” for that paper, representing Barnhart Bros. & Spindler, well known to the printing fraternity. At that time Los Angeles claimed 18,000 population and MICHIGAN the entire business section was clus- terdd around what was and is known as the Plaza. But it is of General Otis of whom I would speak. He was one of Los Angeles’ leading figures. No man in the city ever did more for its advancement or was more greatly honored by his constituency than this editor, educator, statesman and citizen. He always stood for what was right, for “liberty under the law.” He op- posed the creation of monopolies, and especially fought for the freedom of the individual, for his right to work for whom he pleased, for such a wage as was mutually agreeable, without the interference of labor organizations. He stood also for the freedom of employ- ers. When other newspapers and the politicians were kowtowing to the unions he was fighting them to a standstill, although he was willing at all times to treat such matters fairly and openly with his employes. The walking delegates didn’t like him in the least and it was in the carrying out of a program to vent their spleen that the Times building was dynamited at an hour of the night when all loyal employes were at their posts of duty. The union fiends who planned the deed are serving life sentences, but others who were almost equally guilty got off with lighter sentences, one of whom was never off of the union payroll dur- ing his incarceration in prison. Re- cently he was convicted in the East for further criminal activities. A beautiful statue, erected at the head of Wilshire boulevard, is a memorial to General Otis and carries the inscription: “Liberty, under the law.” Opposite this statue is the art museum, donated to the city by this veteran. Everybody who can buy, beg or steal a ride heads in at Palm Springs, a few hours’ drive from Los Angeles, to witness the annual Desert Play, a colorful drama presented in rustic Tahquitz canyon without the use of artificial properties of any kind, a ro- mantic legend of the region telling the story of the coming of fire to the In- dians. The action of the play is aimed to take advantage of gorgeous sunset effects on the desert. The play annually draws visitors from all parts of the world, attracted by its beauty and its unique manner of presentation, and is sponsored by the local chamber of commerce. Unusual features are spectacular dances, ancient ceremonials by resident tribesmen and music by a primitive orchestra. On my recent visit to San Diego, I ran upon, almost by accident, what is known as Old Town, the birthplace of California, at the foot of Mission Val- ley. Here in the old Plaza are two enormous boulders with inscriptions: (1) “On this spot the United States flag was first raised in Southern Cali- fornia by Colonel John C. Fremont, July 26, 1846.” It was a naval flag from a_ sloop-of-war, whch was re- moved by a party of Mexicans, later on, but who were soon routed, where- upon an American marine by the un- usual name of Smith, climbed the flag pole, under fire from the enemy, and restored the Stars and Stripes, this time to remain. The second boulder marks the “End of the Kearney Trail, December 12, 1846.” It commemorates the arrival at this spot of General Stephen W. Kearney and his small relief force, after a long march from Santa Fe, New Mexico, and battle with Pico’s forces at San Pasquale. Nearby stands an ancient cannon, “El Capitan,” cast in Manila in 1773, brought to San Diego in 1800, and captured by Commodore Stockton. It was mounted by the Boy Scouts of America in 1923. TRADESMAN December 18, 1929 , } } , , } , } , } , , , , , } out effort. , } , } , , , ] } , , > , } } } Practical Steel Shelving Terrell’s Steel Shelving is adaptable to every require- ment of the modern store. It is scientifically designed to give maximum service at minimum expense. there is no upkeep after erection. Built in units or in sec- tions, an installation of Ter- rell’s Steel Shelving may be increased or rearranged with- All parts are standardized changeable—no fitting is re- quired. Permanence—appearance —adjustability—economy— these are some of the prac- tical reasons you should use Terrell’s Steel Shelving in your store. For Your Own Business And— and einter- LET US HELP YOU MODERNIZE YOUR STORE TERRELL’S EQUIPMENT COMPANY GRAND RAPIDS, MICHIGAN SF a Oy ay ae” se ct ee tn aa es en ot oi te cei cet cent Oa ens din ii nA ei A in Ae ie nen Our sales policy 4 mm W N = To sell no chain stores To sell no “‘co-ops.”’ To sell no desk jobbers MANUFACTURED BY PURITY OATS pal KEOKUK IOWA ee eh ea aa This policy backed by solid guarantee selling. a quality product like Purity Oats is your weapon against ‘‘bar- gain sales’? and other types of indiscriminate PURITY OATS COMPANY KEOKUK, IOWA December 18, 1929 Fronting the Plaza is what is popu- larly called “Ramona’s Marriage Place’ through erroneous identification with the scenes of Helen Hunt Jackson’s well-known novel. It was built in 1825 by the scion of an old Spanish family, and is used as a museum. An economist says the day is at hand when the packers will get their meats direct to the consumers. There will be markets, of course, but the teaks and chops will be already cut and wrapped in natty packages bv the stockyards magnates. There is_ the constantly increasing belief that peo- ple want to get all their rations in fancy boxes, but this only applies to some of them. There will always be that contingent who want to paw things over. Individual packages may, at first glance, look mighty expensive to the consumer, but there is undeniably less waste in all commodities being handled in this wav. and then there are the health preserving qualities which are unmeasurable. It is claimed that a motor truck in the army service recently pulled a load equalling thirty-eight tons on fuel that was represented by a mere handful of shavings. Anyhow, little blocks of wood or a ration of sawdust supplied the inspiration for the motor and the cost was claimed to be trivial. But I am waiting for the “low down” on this proposition to put the oil magnates under the table. The United States Supreme Court, as was to be expected, has decided that the people of Los Angeles must pay an increased street car fare, even if the lines for half a century have been operating under a supposed con- tract with the city which now, the railroad people claim was never legal. It was a good enough old scrap of paper when the investors were shovel- ing their millions into the hopper for construction purposes, but is old- fashioned now, as are really all the people who are now patronizing such public utilities. Receivers and bank- ruptcy will be next in order without any joking. Frank S. Verbeck. Tax Free Hunting Grounds. Editor Sparks is that hunters should take action to impress State the owned hunting grounds. telling us on the need for publicly The hunters have had free range over large areas of cut-over lands, but they would not help pay a tax on any GE at. ing to pay taxes on such lands begin to see that just paying taxes in hopes that nature will help them get back something from their land is a very Now the people who are will- uncertain adventure. The owners begin to fully appre- ciate that the hunting facilities on the land will be useful and if they don’t want to hunt all the time themselves it is common sense and a good busi- ness policy to reserve such use of their lands to make better hunting they can go, or lease hunting rights, to a certain extent, in order to help pay taxes which nature will not be able to help pay for many years. Right now there is the opportunity to buy land at $100 per 40 acres. Every valiant hunter willing to tote a gun all day should stop and think and use his brain to get in line with realities. when He can pay the price of a 40 and then do constructive work, in- stead of demanding something to de- MICHIGAN stroy. He can go to the woods on his 40 and build it up. The woods will be poor enough now, so that little effort and fair intelligence combined will do something to make the wood growth better. It should be right for him to ask the State for printed instructions, stating the in which ordinary intelligence can di- rect his efforts to the betterment of his woods. All citizens—men, women and chil- dren—would approve such a course and in a few years the outdoor work in the woods would prove a fine invest- vigor. Whether the hunting proved good or ment in manly health and through dear to the littlest and most delicate of his descendants. poor the man would come with experiences Daddy’s oak trees or maple trees or pine trees would be looked after in a helpful spirit naturally developing in the children to love for all woods and interest in all trees, what- ever forest they If daddy forest protection and development the children will an active might be in. does constructive work in parent’s ef- fort and the ideas will carry respect the through to more forest development in later years. The soil and climate have great power to develop good timber when the man chooses to take care of such trees. That is conservation at its highest notch, whereas conservation as some sportsmen view it is the most selfish egotism on foot. At the recent sixteenth annual game conference a committee recommended the abandonment of free hunting, so far as private lands are concerned. Why is it any better to ask the peo- ple—you and I and our children—to State land in order to furnish free hunting grounds? pay taxes on Woodsman. —_—_—_@~¢»___. Dr. Julius Klein’s Tribute To Trade Press. A further factor contributing toward the success of any such as that which is now engaging the at- undertaking tention of business leaders everywhere is the vastly improved quality and in- creased influence of the trade press. It was but a short while ago that the resources of a very few large corpora- tions permitted of any considerable collection of reliable trade and indus- trial data. To-day the keen acumen of our trade editors and their expert staffs has made the any important sequestration of economic facts very difficult, if not impossible. —__++2>____ Consider the Avocado. Once considered a rare and expen- the avocado is becoming a standard fruit which, because of its deserves sive luxury, a place in the diet. In oil content, ranging from 10 to 30 per cent., the avocado far exceeds any other fresh fruit eaten in the fresh state, protein is high nutritive value, while its 2 per cent. than twice that in other common fruits. It possesses about more 75 per cent. of the fuel value of cereals and has far more than that of eggs. 6,000 California and Florida are now planted to avocados. Some acres in WAYS - TRADESMAN a XW EL : UXWELL uO House syouse Cj yllouse ee ee: * Voor ce ra Warn WELL ty myouse ES Spee os Corree {House f “Displaying this coffee boosts my other sales” - - says alert Jersey grocer G. F. WINDFELDT of 120 Broad Street, We tfield, New Jersey, is a wide-awake young get a customer in your store, it's an easy matter to sell him a few extra items.” business man who has achieved remarkable success at an early The experience of Mr. Wind- age. feldt shows why thousands of ‘‘When I build a pyramid of Maxwell House tins in the win- succes:ful grocers consider good judgment to consistently dow, it not only boosts my feature Maxwell House — the mellow blend which was once the pride of the finest hotel in the Old South, and which to- day has become the largest selling packaged coffee in the world. coffee sales, but it jumps the sales of my other groceries. People, who would otherwise pass by, step inside for a pound And, as every grocer knows, once you MAXWELL HOUSE COFFEE “Good to the last drop” of Maxwell House. (C) 1929, G. F. Corp. GENERAL FOODS SALES CO., INC POSTUM BUILDING, 250 PARK NEW YORK AVENUE, Post Toasties Postum Cereal Instant Postum Jell-O Grape-Nuts Walter Baker’s Cocoa Swans Down Cake Calumet Baking Powder Certo Post’s Bran Flakes Franklin Baker’s Coconut Log Cabin Syrup Minute Sanka Coffee House Coffee and Tea and Chocolate Tapioca Flour Maxwell Hellman’s Mayonnaise La France Satina 17 18 DRY GOODS Michigan Retail Dry Goods Association. President—F. H. Nissly, Ypsilanti. First Vice-President — G. E. Martin, Benton Harbor. Second Vice-President—D. Mihlethaler, Harbor Beach. Secretary-Treasurer — John Richey, Charlotte. Manager—Jason E. Hammond. Lansing. Jewels For the Sub-Debutante. Jewelry for ‘the sub-debutante is now, as ever, a fine point in the mode. Costume jewelry has helped somewhat to solve the problem, for it is, after all, not really and truly jewels, and misses and even juniors, are now wearing the bright-colored necklaces and bracelets that are made of everything from wood to glass. Rhinestones seem to meet the long- ing for something that sparkles like diamonds to wear with evening frocks of filmy fabrics, and these are now permitted to the girl in her teens if they are handled in a manner suggest- ing simplicity rather than sophistica- tion. The newest are delicate, shim- mering strands of tiny stones, some set in a single row, others in lacy, lat- ticed or braided chains. A _ strand of diamond-cut rhinestones a little longer than a choker has for a pendant a double tassel of the rhinestones finely strung. A similar necklace is made of rhinestones and_ tiny with a flower-shaped pendant combining the pearls, two stones. Another necklace is a slender shin- ing strand of baguette crystals, made in long links joined with clusters of It has a crystal clasp in front with rhinestone tassels. On the order of the festive Hawaiian “lei” necklace is a choker made of round links of cut crystal, with rhinestones in bunches like berries between. Most rhinestones. of these necklaces, chokers or chains are worn in sets, with bracelets to match. This season, as last, Chanel’s collec- tion shows some charming necklaces of crystal especially adapted to the young girl. Several of these necklaces are in flower form, made of sparkling crystals in white or delicate opalescent tints—a finish for the new party frocks of tulle or taffeta, with their bouffant skirts and demure little sleeves or shoulder capes. There are also more colorful sets, in semi-precious and synthetic stones. The designs in these are altogether entertaining, and some express very definitely the contemporary art idea in dress. Turquoise, emerald, ruby and other stones are used in pretty colored necklaces and bracelets, and the agates in their gentle tones are artistically combined to create flattering necklace and bracelet sets that will harmonize smart new party perfect with any of the clothes in evening shades. ——> > > Hint From the Ancients. The new “silhouette” sarfdals copied from the Greek and Egyptian footgear, have caught the fancy of the younger dancing set, and very engaging they are. They are cut out in both vamp and quarter, and show pretty glimpses of a stockinged foot. These sandals are mounted on very high heels, and have a slender ankle strap fastened with a tiny jeweled buckle. One of jade green suede is lined with silver MICHIGAN kid, and has a silver heel and appli- qued. Another is done in red and gold. Very smart for the matron as well as the young grl is a similar sandal, not quite so open in design, of black moire with lining of gilt kid. It has an ankle strap of gilt and silver kid with a tiny strass buckle—a detail designed to sparkle through long skirts of black tulle. Another of these modish sandals in black is slashed in petal shapes on both quarter and vamp and lined and piped along the edge with silver. This one has a narrow ankle strap of silver with a wee rhine- stone buckle. For the white frock, nothing is pret- tier than the slipper of white crepe de chine trimmed with gold or silver kid. ————— > The Velvet Jacket. Other than a fur coat, this year’s fashionable wrap for the school and college set is made of velvet of lame, in all of the beautiful new colors— green, in apple, jade or reseda shades —pblue, scarlet and much white. Shirrings, puffings and quiltings of the same material take the place of fur in many of the velvet wraps for the younger girl, as well as the debutante. Jolly little coat wraps for Winter parties are of velvet in coral, cerise or geranium, with large collar and per- haps a border of white hare, and lining of white crepe satin. The short coats of velvet have an indicated waist line and jaunty flare about the hips. One of these in pale honey-colored velvet is edged all about with hare dyed the shade of the material, and the same delicate tone is repeated in the lining. > + 2. The “White Rabbit” Is Very Chic. Even the modern young person ad- mits a thrill at the possession of her first evening wrap. Party frocks she is accustomed to, from the days of birthday celebrations and dancing school exhibitions. But an evening coat is a real event, and an important one, especially if it be made of snowy lapin—one of the “bunny” coats which have been enthusiastically received by the girls of school age for both day- time and evening wear. Sometimes these white fur coats are cut on straight lines, almost like a sport coat. Others adopt shawl col- lars and wider sleeves, and are lined with pale peach, ivory or turquoise crepe de chine, after the manner of a grown-up evening wrap. ——_> +. ___.. Real Sport Clothes May Return. The continuance of longer skirts for Spring in both dresses and suits may bring about the return of distinctively sport garments, it was said here yes- terday. During the past several sea- sons, it was pointed out, the vogue for short skirts in both street and sport apparel resulted in a marked similarity of the principal style features. This enabled the purchaser to use the same garment for both purposes if she de- sired and, to a certain extent, affected adversely. Prospects are that the real sport merchandise will be made with skirts quite a little shorter than those for street and spectator sales wear, TRADESMAN Strong Call For Black Crepes. A feature of the current demand for broad silks is the strong enquiry which has developed for black, particularly in Canton crepes. The demand has persisted much longer than is usually the case, and is considered all the more continued Buying for surprising because of the stress placed on colors. Spring has yet to gain strong head- way. Enough orders, however, have been written to indicate an active sea- son for sheer silks, plain crepes and prints. In the sheer goods, the de- mand has centered on chiffons and georgettes, while flat and Canton weaves have led in the crepes. Greens and blues top the Spring color prefer- ence. —_+++_____ Furniture Specialties Active. Orders placed by retail buyers for immediate delivery of specialty goods suitable for Christmas provide the only activity in the furniture industry at present. These goods include end tables, magazine book- cases, stands and similar articles ap- propriate for holiday gifts. The lull in trade which set in shortly after the buying wave early in November is welcomed by the producers, however, as it gives them an opportunity to di- rect their full attention to assembling the new lines of Spring merchandise. These will be exhibited at the trade openings next month. —__2 + > So much poor work is being turned out these days that it is easy for an individual or a company to attract at- tention by doing good work. racks, small IMPORTANT PRICE CUT! “Duco Bolle HAIR NETS Lustrous - Invisible - FastSellers Were $9.60 - Now $9.00 per gross Double or single net, cap or fringe, bob or regular — all natural shades. Special shades — grey, white, lavender and purple—in above styles, formerly $15 NOW only — $12.00 per gross! You can today offer the famous DuroBelle in successful competition ANY net! with NOW HAVE US QUOTE ON YOUR OWN BRAND Also importers of the celebrated ONICHHY Hair Nets. NATIONAL GARY CORPORATION Successors to NATIONAL TRADING CO. and THEO. H. GARY CO. 251 Fourth Ave., New York, N. Y. 535 South Franklin St., Chicago, Ill. December 18, 1929 Do You Want Big Volume, New Customers, Large Profits, Brisk Future Business ? Or If You Want To Retire From Business —Then You Want a Jos. P. Lynch 10 Day Sale. A large immediate increase in sales, no drastic mark- downs, and hundreds of new customers at practically a normal advertising cost. That is what a Joseph P. Lynch 10 day sale can do for your store. Furthermore — a Jos. P. Lynch sale tones up store morale, and actually creates tremendous good will which results in larger future busi- ness, May we furnish definite, con- vincing proof of how the Jos. P. Lynch 10 day sale achieves success in any store, large or small, regardless of where located, or local busi- ness conditions? Write to- day For Full Details. There is no obligation. Nationally known merchan- dising expert, whose origin- al, dignified and high class sales methods have won the endorsement of hundreds of leading stores from coast to coast. The JOSEPH P. LYNCH SALES CO. 3rd Floor Home State Bank Bldg. GRAND RAPIDS, MICH. December 18, 1929 : MICHIGAN TRADESMAN 19 SHOE MARKET Michigan Retail Shoe Dealers Association President—Elwyn Pond. V ce-President—J. E. Wilson. Secretary—E. H. Davis. Treasurer—Joe H. Burton. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit Selecting a Name For a Shoe Store. M. I. Fryman, the Petoskey shoe dealer, once offered a prize for the best name for a shoe store. He re- ceived several hundred entries, among which were the following: The Acme Shoe Store Advance Shoe Store The Alvarado The Always Come Back Shoe Store The Amazon The American Shoe Store The Anchor Shoe Store The Arbutus The Arctic The Artistic and C. S. Shoe Store The Axle The Banner Shoe Store The Bargain Shoe Store The Battery Shoe House The Bee Hive The Bee Store The Bell Shoe Store The Belle The Best Understanding The Blue Line Shoe Store The Bon Ton Shoe Store The Boss Shoe Man The Boss Shoe Store The Boston Shoe Store The Bostonian Shoe Store Buckhorn Shoe Store The Busy Shoe Store The Busy Bee Cain Shoe Store The Cap Sheaf Shoe Store Capitol Shoe Store The Central Shoe Store The Century Shoe Store The Chadwick The Challenger The Champion Chief of Petoskey The Chief Shoe Store The Cinderella Shoe Store The City Shoe Store The Climax The Columbia Shoe Store Comfort Shoe Store The Crescent Shoe Store The Crown The Cub Cyclone The Daisy The Diamond Shoe Store Dimencio Shoe Store The Dorothy Dodd Shoe Store The Driving Down Shoe Store The Dwarf and Giant Shoe House Eagle Shoe Company The Eagle Shoe Store The Easy Fit The Eclipse The Economic Economical Shoe Store Economy Shoe Store The Empire The Emporium The Enterprise Shoe Store The Equality Shoe Store The Equity Shoe Store The Equivalent The Eureka Shoe Store The Eureka The Eutopia The Everlasting Shoe Store Everybody’s Store The Excelsior Shoe Store Fair and Square The Fair Bargain Shoe Store The Fair Deal The Fair Place The Fair Play Shoe Store The Family Shoe Store The Famous Shoe Store Fashionable The Favorite Shoe Store First Class Shoe Store First National Shoe Store The Fit-in Shoe The Fitwell Shoe Store The Flying Snow Shoe Store The Fortress The Forum The Footery Footwear Emporium The Foundation Shoe Store The Frost King Shoe Store Fryman Foot Furnishing Parlors Fryman Foot Furnishing The Fryman Footery Fryman Honest Shoe Store Fryman Footwear Fortress Fryman’s Modern Shoe House Fryman’s Reliable Shoe Parlor Fryman’s Resort Fryman’s Tuxedo Shoe Store The Gem The Gem of the North Generous Shoe Store The Gent George Washington Shoe Store The Giant Shoe Store The Gilt Edge Shoe Store The Gloge B. & S. Store The Gold Contest Shoe Store The Gold Medal Shoe Store Gold Prize Shoe Store of Petoskey The Gold Seal The Golden Ball Golden Beaver Shoe Store The Golden Cross Shoe Store Golden Gate Shoe Store The Golden Rule Shoe Store The Golden Star The Good Luck Shoe Store The Good Satisfaction Shoe Store Governor The Grand Central Shoe House The Great Chief Shoe Store The Great Foot Comfort Store Great Northern Shoe Store The Guarantee Shoe Store Haberdasher The Hanpv Foot Shoe Store The Hee Haw Shoe Store The Heel and Toe Shoe Store The Herald Highland Shoe House Home of the Sole The Home Trade Shoe Store The Honest Deal Best Shoe Store The Honest Jew Shoe Store The Honest O. K. Shoe Store Honest Reliable Shoe Store The Honest Shoe Store of Petoskey Honor Bright Shoe Store The Honorable Shoe Store Howard Shoe Store The Hummer The Hustler I. X. L. Shoe Store The Ideal Shoe Store The Imperial Shoe Store The Illalee The Independent Shoe Store The Invincible Jerusalem Shoe Store of Petoskey The Jewell Shoe Store The King The King Shoe Store The King’s Empire The Klondike Shoe Store La Vogue Shoe Store The Leader Leading Shoe Store of Petoskey Legion Standard Shoe Store The Lily of the North The Lion Shoe Store The Little Traverse The M. I. Fryman’s Great Bargain Store The M. & E. Shoe Store The Main The Majestic The Mercury The Metropolitan Shoe Store Meyer Eye Shoe Store Meyer & Fryman’s Uncomparable Shoe Michigan Shoe Store Minnehaha The Moccasin Model Shoe House Modern Shoe Store The Monarch The Money Back Money Saver Shoe Store The Moneyback Shoe Store The Money’s Worth Shoe Store The Monitor The Morocco Shoe Store National Shoe Store The Nethersole Shoe Store The New Equator The New Era Shoe Store New Ideal Shoe House The New Prosperous The New Style New York City Shoe Store New York Store The Nimble Six Pence The Northern Emporium The Northern Pearl The Northern Star The Northern Victor The Northland Champion B. & S. Emporium The Northland Reliable The Northland Shoe Store The Novelty Shoe Store The O. K. Shoe Store O-So-Easy Shoe Store Old Honest Shoe Store The Old Reliable The Old Trusty The Omega Shoe Store Only Honest Place in Petoskey The Only Shoe Store The Open Eye Store The Palace Shoe Co. The Palestine The Paragon The Peerless The People’s Bargain Shoe Store The People’s Shoe Parlor The Perfect Shoe Store The Perfection The Petoskey Best Store The Petoskey Cow Hide Shoe Co. The Petoskey Easy Shoe Emporium Petoskey Gem City All Leather Shoe Store Petoskey Ideal Shoe Store The Petoskey Leader The Petoskey Monarch Shoe Store Petoskey Palace Shoe Store Petoskey Queen Petoskey Shoe Arcade Petoskey Shoe Co. Petoskey Shoe and Rubber Empor- ium The Petoskey Shoe Market Petoskey Shoe Store Petoskey Star The Petoskey Universal Shoe Store The Popular Shoe Store The Power Shoe Store The Pride The Prince Shoe Store The Prize Shoe Store The Progressive The Progressive Shoe Store Prosperity The Public’s Shoe Store Quality Store of Petoskey The Queen Drawing Room Shoe Store Red X Shoe Store The Reliable Shoe Store Rex The Right Place The Right Shoe The Rock Bottom Shoe Store The Roosevelt The Royal Axiom The Roval Oak Shoe Store Satisfactory Shoe Store Savings Bank Shoe Store The Seek-No-Farther Shoe Store The Shamrock The Shoe Emporium Solid Comfort Sound, Successful Shoe Store The Sovereign Shoe Store The Square Deal Shoe Store A Square Deal The Standard The Star Shoe Store Store of Petoskey The Submarine Shoe Store The Success Shoe Store The Sun Shine The Sunshine Shoe Store (Continued on page 30) Leather Slippers In Stock Style 410—Men’s Brown Elk Soft Sole Everett, Gr)... $ .95 Style 425—-Women’s Red Kid Dorsay, Covered Flee 3-7 $1.50 Style 426—-Women’s Blue Kid Dorsey, Covered bak 27 $1.50 Style 42 7—-Women’s Blk. Kid Dorsay, Covered Fics 46 $1.50 Style 428—-Women’s Blue Kid Soft Sole Slipper, 46... $ .95 Style 429——-Women’s Blk. Kid Soft Sole Slipper, a6... $ .95 Style 528—DMisses’ Blue Kid Soft Sole Slipper, 47 2 $ .85 Stvle 529—RMisses’ Black Kid Soft Sole Slipper, UP ee $s & Style 706—Men’s Brown Kid Romeo, 6-12__$1.85 Style 707—-Men’s Brown Kid Everett, 614-11 $1.75 Herold Bertsch Shoe Co. Grand Rapids, Mich. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY FIRE AND TORNADO INSURANCE ee ee $200,000.00 Saved to Policyholders Since Organization ------- 380,817.91 Write to L. H. BAKER, Secy-Treas. Lansing, Michigan RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President — A. J. Faunce, Harbor Springs. First Vice-President—G. ing, Grand Rapids. Second Vice-President — Wm. Schultz, Ann Arbor. Secretary — Rapids. Treasurer—J. F. Trustees—O. H. Bailey, Lansing: M. C. Goossen, Lansing: Grover Hall, Kalama- zoo; O. L. Brainerd, Elsie; Ole Peterson. Muskegon. Vander Hoon- Iierman Hanson, Grand Tatman, Clare. How To Price in Line With Accurate Margins. Science in_ retail entails thinking of two great central factors— Nothing is so two be kept distinct, for pricing and percentage. that cents important as these absolutely separate and unless so kept separate in our minds, we shall not attain the exactness which ma ntained if we must be reached and with scientific accuracy. said that are 10 price And let it be curacy in scientific ac- lies our only safety. Cents in pricing have to do only with minimums. For example, re- gardless of what percentage we may determine is carrect for us to figure on bulk prunes in our store, it is probably sound business to set either three or four cents as the minimum charge we handling of a single pound of prunes. If, then, the prunes cost us four cents and we got we'd be taking 50 per can safely put on the seven for them, Neither ever be cent. such percentage is or would justified in any well regulated store on any quantity above called the irre- what may properly be ducible minimum. Now, except for single items of such low cost as occasionally we can get on small prunes, and except on the handl- ing of single units thereof, we have nothing whatever to do with cents in Let us then more vital, margins. vastly figuring our turn to the other, abstract problem of percent- age calculation. For. the present let that there such a thing as cents in pricing. entirely us forget ever is 1 rule for margin com- contained in thirty difficult rule to it will reliable, in- The great vital putation is only words. It is not a memorize and, once memorized, stay with us, as a safe, fallible guide so long as our memory and consciousness endures. Moreover, practice of the working of that for a few days will make that rule me- chanical in our thinking. It will be- come like breathing or walking, some- rule thing we practice subconsciously, with- Then we shall know what hall be absolutely cer- out effort. we figure. Wes tain of our results. Thereafter nobody can mislead or deceive us. I am trying to impress you with the idea that here is something that it is while to learn And these distinctly worth your accurately, word for word. are the few words: Knowing our cost and the margin we wish to make, we take that margin from one hundred, divide our cost by the remainder, and the answer is our selling price. Example: A dozen No. $1.70. fine goods, we want 32 per cent. So we take 32 from 100 and have 68 left. Di- vide thus: 3 sieve peas at cost of These being fairly MICHIGAN The trates the method — of Why? which occupied three answer—which splendidly illus- elementary simplicity of this $2.50. with a places, we computation—is Because as we started cost must have at least three places in our auswer—we may sometimes have four, Hence, into spaces must at least have three. we change the 25 of the 250, or $2.50. We woth enough noughts to make up our but we answer simply fill finished price. Before we proceed to reason out let us prove that our fig- We this by for margin computation. this method, ures are correct. prove the other rule This mon situation where we know our cost second rule covers the com- and our selling price and want to learn what our margin is. The rule is thus: Knowing our cost and our selling price, we take the cost from the sell- ing price, divided the difference by the selling price, and the result is our per- centage of margin. Here, we have cost of $1.70 and selling price of $2.50 and we proceed then, thus: 250 170 80 In making this division, we drop the 0 from the 250 and we get the result That proves that we figured in the first computation. of 32. correctly It may be well to reason this process out a bit to It is all right to do it once to satisfy our rea- 3ut it need be done make it clear. soning «powers. only once because an important rea- correct margin computation is such a simple process is that all son why calculations are inside of one hundred. And this is because percentage means hundred.” Hence, because calculations inside hundred parts, it is almost impossible for any intelligent person whose knowledge ex- tends to the most elementary portions of arithmetic to go wrong. School ma’ams have to go through a lot of pointing off to follow out technical rules. Let’s get through with that once. Then let’s forget all red tape, all pointing off, all decimal points, and get down to business. The less school ma-am stuff there is in busi- ness the better. This, then, is margin computation there is just 100 That 100 per cent. is our sell- ing price. When we sell anything we get 100 per cent. for it. A stick of gum for one cent is 100 per cent. A sack of sugar for $1.49 is 100 per cent. An automobile, sold for $1,600, brings in 100 per cent. . (Continued on page 31) “by the are one the reasoning: In per cent. TRADESMAN ‘Poceniae 18, 1929 ASSOCIATED TRUCK LINES The Outstanding Freight Transportation Line of Western Michigan. State Regulation means Complete Protection. ASSOCIATED TRUCK LINES Phone 93401 108 Market Av.. Grand Rapids, Mich. In More Homes Everyday ROLSOoM oo j § America’s Finest Bread SANCTUM BAKORIUM k . NEWS Baked in the right manner— backed by the right advertis- ing—the result can only be a steadily increasing demand for HOLSUM. CANDY FOR CHRISTMAS 9 Christmas Mixtures Cream Mixes Chocolate Drops and Specialties LOWNEY’S Box Chocolates PUTNAM FACTORY NATIONAL CANDY CoO., INC. GRAND RAPIDS, MICH. CHICAGO — GRAND RAPIDS ROUTE Merchant Freight Transportation with Store Door Delivery Over Night Runs between Chicago and Grand Rapids DAILY SERVICE GRAND RAPIDS MOTOR EXPRESS COMPANY General Offices 215 Oakes St., S.W., Grand Rapids, Michigan Chicago Terminal 1800 South Wentworth Ave. The Toledo Plate & Window Glass Comnasiy Glass and Metal Store Fronts GRAND RAPIDS -t wt MICHIGAN Always Sell LILY WHITE FLOUR “‘The Flour the best cooks use.’ Also our high quality specialties Rowena Yes Ma'am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. December 18, 1929 MICHIGAN TRADESMAN 21 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E ®. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Most Effective Cuts Bring the Best Returns. New and practical methods of cut- ting beef which are particularly adapt- able to present day consumer demand are being demonstrated Nationally by the National Live Stock and Meat Board of Chicago. D. W. Hartzell, known as the “Original Wizard with the Knife,” specialist. Mr. is the beef demonstration Hartzell has demon- strated the improved methods of re- tail cutting before the Michigan Ho- tel Men's convention at Saginaw only a few months; also before 1200 meat retailers of Detroit. The convention of the National Hotel Men’s Associa- tion at Detroit demonstration, so the program in be- witnessed a similar half of beef is not new in our State, Wednesday evening, Dec. 11, a similar _ demonstration was given hefore several hundred packers and. live retailers, eee _———— D. W. Hartzell. stock men at the fat stock show at Grand Rapids. During the cutting of the beef Mr. Hartzell gave a running talk, explain- ing the characteristics of the various cuts and placed special emphasis upon the so-called slow-moving cut. Never before in the history of the industry, said Mr. Hartzell, have producer, pack- er and retailer shown such a willing- ness to co-operate and to co-operate in educating the public about the merits of beef means a better recognition of beef as a part of the human diet. Retailers are beginning to realize that the most effective cuts bring the best return. In this age of apartment house living, cash and carry buying and quick preparation of meals, the housewife will buy that cut of meat, all things being equal, which is put up in the form most convenient to use. In fact, most anyone to-day who buys or sells or barters, in any way realizes the value of standardization and attractive merchandise. It seems to be a twentieth century which needs no resounding. it is being exemplified in the spread of the chain store idea, The problem keynote, Certainly of providing charming variety in the beef diet is overcome when the thirty retail cuts taken from one side of beef are arranged in the modern retail dis- play case. All the cuts are convenient in size and attractive in appearance, which means profitable and economical disposition of the entire animal. Generally speaking, these beef cut- ting methods distinguish definitely be- tween the cuts or muscles which sup- port the animal and those *which have to do with the locomotion of the ani- mal. For an illustration, the rib and loin cuts support the back of the ani- mal and they are the tender cuts. The less tender cuts are found on the out- side of the round and the front of the shoulder, which has to do with locomo- tion. Retailers agree that in the past this idea has never been given much consideration, although it has proven to be scientifically correct, also prac- tically correct. To-day when we are confronted with such keen competition from highly competitive markets from other food sources, it is necessary that we keep step with progress in the distribution of beef, and if the housewife wants to exercise her discrimination between the tender and the less tender cuts it is time that we supply that demand. There are many housewives to-day who go into the market to buy a piece of steak or beef roast and they hope it is tender, but are afraid it is tough, as I heard the situation referred to not long ago by a young matron. Any cut of meat properly prepared is tender; therefore, in our meat vo- cabulary we have eliminated the word “tough.” Beef is tender, more tender or less tender. Every retailer should be in the position to give constructive information about the preparation of the various cuts of beef to the house- wife. Looking ahead a very short time, we can see the consumer de- manding more of the modern retailer of meats. The retailer of the future will be more of an expert in his line, capable of producing, not only palat- able and delicious meat cuts, but also those which are attractive to grace the modern dinner table. Men who countenance only the best business practices and conduct their business along the most ethical lines are the first to grasp this method of cutting, and give it a thorough trial. Let us invoke a different atmosphere in our markets which will attract the attention of the housewife, and if you want to create some real excitement with some of your best customers try the art Of chunks of meat Into distinctive transforming dignified and meat cuts. Then watch your volume of sales grow. If every retailer in the United States would sell an additional twenty-five pounds of, beef per week through these new merchandising methods it would mean an annual increase in the con- sumption of beef of something over one hundred thirty-eight million pounds. Certainly the meat industry to-day would welcome this additional yolume. This is a changing world, but retail cutting methods haven't chang- ed with the remainder of the industry. (Continued on page 31) VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cantaloupes, Peaches, “Yellow Kid” Bananas, Oranges, Lemons, Fresh Green Vegetables, etc. : GRIDDLES — BUN STEAMERS — URNS Everything in Restaurant Equipment Priced Right. Grand Rapids Store Fixture Co. 7 N. LONIA AVE. Phone 67143 N. FREEMAN, Mer. We now invite you to inspect the finest cold storage plant in America. We have Charles A. Moore Ventilating System throughout the building enabling us to change the air every seven hours. We also carry a complete line of fresh fruits and vegetables at all times. Won't you pay us a visit upon your next trip to Grand Rapids. ABE SCHEFMAN & CO. COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS GRAND: RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING . GRAND RA,PIDS, MIC.HIGAN M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN — Direct carload receivers of UNIFRUIT BANANAS SUNKIST ~ FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables mee se INCREASE YOUR SALES IN DECEMBER In winter, people should have the benefit of the “sunshine” vitamin contained in Fleischmann’s irradiated Y east-for- Health. You can increase your December sales by telling your cus- tomers about Yeast-for-Health. It makes people healthy and they make the best customers for your groceries. FLEISCHMANN’S YEAST SERVICE HARDWARE Michigan Retail Hardware Association. President—W. A. Slack, Bad Axe. Vice-Pres.—Louis F. Wolf, Mt. Clemens Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore. Detroit. Hints For the Hardware Dealer After the Holiday. With Christmas Day a week distant the hardware dealer is right now put- ting all his energies into the last de- cisive push of the Christmas campaign. In these last few days there is much that still can be done to develop busi- ness. But even while he is pushing his Christmas lines, the wide-awake dealer has his plans shaped for carrying on after the holiday. Although merchant and salespeople may feel like stopping after the Christ- mas rush—although business does most decidedly slow down right after the holiday—nevertheless, it is important to have some idea right now as to what vou are going to do next. After the holiday, the normal ten- the hardware store is for selling and sales alike to slacken. Sell- ing, of course, signifies the efforts of the salespeople to get rid of the goods. and sales the actual business done. The winter months, as a rule, rep- resent a dull and quiet period in the hardware trade. For one thing, after the heavy Christmas buying, there is bound to be some reaction. Most peo- ple have spent more than they planned to spend. As a result, they are not waiting until New Year’s to make reso- lutions in favor of a policy of drastic economy. During the Chrsitmas sea- son the buying mood is strong. After Christmas, the public is economically minded, and the natural tendency is to avoid all unnecessary expenditures. Hence, extra efforts are required in the hardware store to hold the winter sales up to a fair average. This is precisely the time when, after their strenuous Christmas efforts, the hard- ware dealer and his salespeople show a dency in quite natural tendency to relax their selling efforts. As a result of this ten- ‘dency, sales in many stores often drop far lower than they need to drop. The Christmas season has, in most cases, involved a lot of extra work, and in the last few days a heavy men- tal and physical Nothing is more natural than to say, “Now for a rest, and plenty of it!’ and to regard the one Christmas holiday as quite insufficient for this purpose. The day after the dealer and his staff their work with com- paratively little energy. There may be exceptions, but they are the exceptions that prove the rule. Then; too, cold weather has a dead- ening effect, once the stimulus of the Christmas rush is gone; and the ten- dency is to hug the steam radiator. These are all tendencies which the hardware dealer and his salespeople should resolutely fight. The first thing strain. Christmas, come to to do after Christmas is to resume your everyday business with a firm deter- mination to carry on through these dull winter months to the best of your" ability and to make the most of them. If business is hard to get in January, February and March, and particularly MICHIGAN hard to get the week after Christmas, just determine that you, for your part, will get every bit of business there is to be got in your line. Determine that you'll put forth extra effort, put on some extra fine displays, and make a dead-set on the reluctant public. That is the one way to make these next few months count. The day after Christmas, you can do two things. First, you can meet the need of the immediate moment by starting a clean up sale to get rid of odds and ends of seasonable stuff. Second, you can start to lay your plans for the entire three months ahead. As to the clean-up sale—that, of course, is a matter of policy. Some merchants make a rigid rule under no circumstances to trim their prices or offer special inducements. Other wait until after stock-taking and then put on a big inventory sale, some time in January or February. Still others hold a pre-inventory sale, but take a week or two to sort over their stock and select the lines on which to quote special prices. Between Christmas and New Year’s, however, there are still opportunities to dispose of Christmas gift lines. For one thing, there are always people overlooked in the annual giving—per- haps folk who have sent gifts and who have not been remembered themselves. Or there may be some actually for- gotten, or cases where the intending purchaser had not had time to buy. Particularly in the first instance, the recipient of the unexpected gift is apt to be on the lookout for something “not too expensive” wherewith to reciprocate. Then, too, there are sure to be dis- appointed youngsters. The boy who got an express train is hurt that he didn’t get hockey skates. And he clamors until the parents throw up their hands and get him what he wants. Also, there are people (particularly parents) who have held off their pur- chases simply because they hadn’t the money to get just what they wanted, but who may be led to purchase now if a price concession is offered, rather than wait another year and perhaps pay more. Compared with the pre-Christmas trade, this after Christmas buying of gift lines is a small matter. Yet there is a certain amount of business to be done; and it will be done by the mer- chant who makes a direct and im- mediate appeal to these forgetful or bargain-hunting folk. Most people of course like to do their giving before Christmas, and would never think of mailing something a day late in th: hope that the recipient will blame the “slow mails” for the delay. Yet there is enough of this business to help tae wideawake hardware dealer clean up a lot of odds and ends. But the thing must be done at once. It must be done the week between Christmas and New Years, and it must be started the day after Christmas if at all possible. To this end, select the lines you obviously ought to get rid of—the odd items and broken lots that it would not pay you under even the most fav- TRADESMAN orable circumstances to carry ovex. Put on a hurry-up window display— nothing elaburate, just show the goods, with the biggcst price tickets and the most drastic price cuts you can afford. Label your display “Did You Forget Someone?” Put in a show card ex plaining that these speciais are offered to help the customer in remembering anyone he had accidentally overlooked in the Christmas rush. You might even point out, in another card (and, of course, in your Christmas advertis- ing as well) that it will pay to buy these articles now and hold them un- til next Christmas. That argument is pretty certain to appeal to some pev- ple, and may appeal to a goodly num- ber if the articles are worth while and priced right. But get into action the very day after Christmas. Run an advertisement in your local paper the day after Christ- mas, or get out dodgers to distribute early the morning after from door to door. Such a sale, to be staged to advantage, must be staged at once. As I have stated, it isn’t an elaborate affair; rather, it’s just a “pick-up” sale which will fill your window and help keep things moving while you get your bearings and formulate your iarger plans for after-Christmas work. This sale might, as you size up your stock, be gradually merged into a pre- inventory sale. That is, if you preter to hold your big sale before instead of after stock-taking. Stock-taking should be considered right after Christmas. It may not be started until January, or even until December 18, 1929 February. But here, as eleswhere in the hardware business, it pays the dealer to plan ahead, and to give some practical thought to what he intends to do. Of course the dealer may prefer to held no sale until after stock-taking is completed. Most dealers hold their big mid-winter sales after stock-taking instead of before. That is a matter of individual policy, and depends in most instances upon past practice and upon peculiar local conditions. No two dealers are similarly situated) and consequently each individual must, in matters of general policy, be largely a law unto himself. The “day after Christmas — what have you forgotten?” type of pick-up sale does not, however, take the place of the It is merely a quick method of getting rid of lines that obviously ought to be cleaned out. The mid-winter sale, whether it pre- cedes or follows the inventory, should be planned with far greater care. The Christmas lines which you d» not offer in this special sale should be pushed into the background immedi- ately after Christmas to make way for seasonable goods. Cold weather lines are now more than ever seasonable. Snow shovels, cold blast lanterns, sleigh-bells, weather-strip, ice-scrapers, stoves, oil heaters and cookers, kitchen utensils, lumbermen’s skates—these are a few of the vitally seasonable lines it will pay you to dis- play. Quite often a preliminary sale of stoves is a good stunt right after mid-winter sale. supplies, ice Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars BROWN &SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and : Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Elisworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN e Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle December 18, 1929 MICHIGAN TRADESMAN 8 Christmas. It may be argued that there is no demand for stoves at this season; but a certain demand can be created by judicious advertising and small price concessions. Often, instead of price-concessions, some article of less value is “thrown in for good measure’’—such as a razor, a carving knife, a lamp or some other article of sufficient value to serve as an inducement. It is always possible to secure the necessary “premiums” by sorting over the stock and selecting articles ‘still good but which have been in stock some time; the sort of arti- cles, in short, which the shrewd dealer is always anxious to get rid of. The annual inventory will be a big item in the new year. It is a tedious job even under the circum- stances; but a great deal of drudgery can be eliminated by careful planning Get your books and other best of in advance. paraphernalia in shape beforehand, de- termine what hours to devote to the work, and arrange as to who shall do it and how the work is to be divided The more can work out ahead of time, the quicker you will get through with your stock- of these details you taking. Victor Lauriston. Pe Advance Plans of the State Hardware Convention. The thirty-sixth annual convention and hardware exhibition of the Mich- igan Retail Hardware Association will be held in Grand Rapids, Feb. 18, 19, 20 and 21. Convention headquarters and meetings will be held at the Hotel Pantlind and the exhibition in the Wa- ters furniture exhibition building. The program, as tentatively outlined, will be a follow-up of the Oklahoma Congress program and will be a study of the consumer, each subject being presented by a practical hardware dealer. The major theme of the convention will be “The Smith Family, Consum- ers.” Session themes are: Tuesday: “My Customer.” The main speaker at this session will be Past President, R. J. Atkinson, Broolyn, N.Y. Wednesday: “My Opportunities.” The subdivisions will be presented and discussed by our own members. Thursday: “My Competition.” This will also be a dealer’s session, all sub- divisions of the subject to be handled by our own members. The list of our member speakers is not complete. These will be given later. Friday: “My Job.” We have secured - as the main speaker at this session, B. Christianson, Secretary of the Wis- consin Association, who has made management a study for several years and is the best qualified Retail , Hardware person in the country to speak on this subject. We believe this will be one of the most beneficial programs ever present- ed at a State convention. Members will return from the convention with a better knowledge as to why or why not they have not been getting their share of the consumer’s dollars, and will plan and adjust their methods of mer- chandising so as to retain the trade now going elsewhere. There will be a meeting of the execu- tive and advisory boards on Monday evening. The convention will open Tuesday noon with our usual President’s com- plimentary luncbeon, which will be served in the ball room ot the Hotel Pantlind. Immediately following the luncheon, President Warren A. Slack will give his annual address, which will be followed by the address of Past National President R. J. Atkinson. The program, exhibit and entertain- ment committees are all at work and we are looking forward to a very suc- cessful convention. There will be the usual amount of entertainment being provided for the ladies. Arthur J. Scott, See’y. ee Corporations Wound Up. The following Michigan corporations entertainment, special have recently filed notices of dissolu- tion with the Secretary of State: Conerete Form Service Co., Grand Rapids. Handson and Jaress, Inc., Detroit. J. W. Rollinson Brick & Tile Co., De- troit. Best Ice Cream Co., Detroit. C. E. Long & Co., Grand Rapids. Swope McCracken Co., Detroit. Ionia Rubber Co., Inc., Tonia. John Kelsey Investment Co., Detroit. Equitable Drug Co., Detroit. Homer Electric Light & Power Co., Homer. Iron Mountain Central Drug Co., Iron Mountain. Western Decorating Co., Detroit. Gulf States Products Co., Grand Rapids. Fairgrove Farmers’ Co-operative Ele- vator Co., Fairgrove. Faust Lumber Co., Watersmeet. American Motors Parts Co., Detroit. Johannesberg Mfg., Johannesberg. First Industrial Bank of Highland Park, Highland Park. W. J. People & Co., Detroit. Anderson Manufacturing Co., Detroit. Riter-Conley Co., Detroit. Reese Tire Service, Inc., Jackson. American Seeding Machine Co., of Michigan, Lansing. DeLuxe Silver Fox Ranch, Manistee. Industrial Bank, Grand Rapids. Nichols-Shepard Sales Co., Creek. Interlocking Rim and Manufacturing Co., Ferndale. Nichoalds Co., Detroit. Steinhart Ore Co., Iron River. Schwartz Realty and Investment Co., Detroit. Sensibar Sand Co., Grand Haven. John. R. Arms Sign Co., Detroit. Leo G. Hatherly. Inc., Holly. Treasure Island Silver Black Fox Co., St. Louis. Eamur Co., Ine., Detroit. Capital Publishing Co., Lansing. Coney Hanger Co., Detroit. James A. Davidson Co., Port Huron. Michigan Cedar Craft Co., Greenbush. Ladd & Koerber, Inc., Detroit. T.uck-Manhard Co.. Inc., Detroit. R. B. Alling Co., Detroit. Bean Sprav Pump Co., Lansing. Wieser & Foehlich, Detroit. F. and M. Land Co.. Detroit. Premier Land Co., Detroit. Dishneav Shoe Co., Detroit. R. V. Harty Co., Detroit. Barth Stores, Saginaw. Howell Machinery Co., Howell. Alaska Refrigerator Co., Muskegon Heights. Economy Fuel & Supply Co., Bay City. ——_—_>+ > The art of selling is one part talk and four parts judgment. Battle Drop Colored Enamel Lines. The public’s aversion to solid colors in kitchenware during the Fall that many manufac- has been so manifest turers of enamelware will drop their lines of red, green and yellow kitchen utensils next year. old small border trimmings furnishing the The trade will con- centrate on ivory shade, with only hint of color. Re-orders on ivory- colored enamelware have been numer- in the last parts of the country. kitchen bread boxes and combination tray and ous few months from all Among the most active items are drop-door cake covers, which were brought out early in the season. When you want good cheese [KRAFT (A ) CHEESE The AMERICAN NATIONAL o BANK ° Capital and Surplus $750,000.00 One of two national banks in Grand Rapids. Member of the Federal Reserve System. President, Gen. John H. Schouten Vice President and Cashier, Ned B. Alsover Assistant Cashier, Fred H. Travis Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. Link, Petter @ Company (Incorporated ) Investment Bankers 7th FLOOR, MICHIGAN TRUST BUILDING GRAND RAPIDS, MICHIGAN Phone 61366 JOHN L. LYNCH SALES co. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS, . MICHIGAN EW ERA LIFE ASSOCIATION Grand Rapids. SOUND COMPANY, SOUNDLY MANAGED BY SOUND MEN. I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT) CHEESE All varieties, bulk and package cheese ‘““Best Foods”’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES The Brand You Know by HART CTUEFUGEE STRINGBEAS Look for the Red Heart on the Can LEE & CADY Distributor x n FRIGIDAIRE ELECTRIC REFRIGERATING SYTEMS PRODUCT OF GENERAL MOTORS For Markets, Groceries and Homes Does an extra mans work No more putting up ice A small down payment puts this equipment in for you F.C. MATTHEWS & CO. 111 PEARL ST. N. W Phone 9-3249 24 MICHIGAN TRADESMAN December 18, 1929 HOTEL DEPARTMENT News and Gossip Concerning Michigan Hotels. Los Angeles, Dec. 13—A suggestion from President Hoover conveys the impression that he does not look kind- ly on the efforts of certain Washing- ton hotel operators, who are supplying corkscrews and_ bottle-openers to guests. The President, evidently, never operated a hotel or he would very readily understand that the introduc- tion of these appliances in guest cham- bers was never for the purpose of en- couraging lawlessness but rather to deter the destruction of valuable fur- nishings. There was never any criti- cism over the introduction of ash re- ceivers in hotel rooms which were placed there in an endeavor to prevent the ravages of the cigarette fiend who would place his unextinguished cig- arette stub on the edge of a valuable table or dresser, in the hope that it would minimize the incidental damage to this class of furnishings. Bottle- openers are just carrying this precau- tion a little bit further. The craze for ginger-ale, developed so suddenly since the introduction of prohibition, should rather be encouraged and the hotel men referred to seem to think they have discovered the way to encourage its use by making it more easily ac- cessible. It is a mistaken notion that the ho- tel fraternity is opposed in any man- ner to law enforcement. They would suffer less from reckless destruction of furnishings. This has been evi- dent from the discussions which have taken place at various hotel gatherings. Marcus Freud, owner of Hotel Wol- verine, Detroit, announces the appoint- ment of four associate managers for his institution who will equally share the responsibility of conducting same, due to the resignation of Harold A. Sage, who recently resigned to take over the management of Hotel Tuller. in that city. The four managers are William Sweet, Percy Sweet, Don H. Wilson and Samuel B. Pentland. William Sweet has been a member of the Wolverine staff during its entire eight years of operation. Starting as a bellman, he later became superintend- ent of service and when W. H. Rade- maker was named manager last vear he was made credit and assistant man- ager. Percy Sweet also began as a bellman at the hotel and worked up after his brother. Mr. Pentland, whose particular duties will consist in handl- ing the catering departments as well as assisting in the general management of the institution, has had much hotel experience, beginning with the old Ho- tel Cadillac. Mr. Wilson has had a valued experience in several hotel and club propositions, completes the roster. The success of such a combination will be watched with interest. In other lines it has worked out satisfactorily, and ought to do so in the hotel field. A communication from Ward B. James, recently transplanted from the management of Hotel Tuller, Detroit, to managing director of Hotels Win- dermere, Chicago, conveys a cordial invitation to the writer to “break bread” with him on the occasion of my next visit to Chicago. I shall certain- lv avail myself of this kindly offer. On many occasions Mr. James and_ his estimable wife have demonstrated their excellence as hosts. and I have con- sistently and conscientiously made mention of their capabilities. President Piper. recently elected to that office by the Michigan Hotel As- sociation, has been expressing some very good ideas on the subject of ho- tel credits. Jt is a fact, as he has re- cently stated publicly, that the hotel operator, through custom-made law, is asked frequently to extend generous credit to people of whom he knows little or nothing, and this custom has proven costly. To be sure the trav- eler has been educated by years of usage to regard the hotel as a clear- ing house, and is no doubt warranted in asking the hotel man to take care of his negotiable paper, but, unless a guest is well-known (and many of them take advantage of one on this score) there is an increasing tendency to incur loss through the medium of “Skippers’—an element who check in and out of hotels without the formality of consulting the cashier. Bad checks are also the bane of the hotel man’s existence. I refer to such as are purely personal in character, although forgeries of valid drafts, and those spurious in character are quite com- mon. IT have always advocated and always pursued a policy of refusing to cash personal checks for everyone who could not satisfactorily qualify. The hotel fraternity will de well if they can establish a rule to carry out a ban on this class of paper. It is true that the courts discourage this species of fraud, but the expense and trouble in prose- cuting such cases more than offsets the successful termination of same. I hope Mr. Piper will evolve some scheme to eliminate the trouble alto- gether, and [ know his start in such a scheme is backed by sincerity on his part. I am glad the Dohertys have taken hold of the Hotel King. at Reed City. Their administration of the affairs of Hotel Doherty, Clare, has demonstrat- ed their abilities in that line. Hotel King is a good property, physically, and under Doherty management is bound to prove profitable in operation. Members of the Doherty family who are actively interested in hotel opera- tion are Fred J., who is manager of the Clare enterprise and F. E., who conducts a winter hotel at “Daytona, Florida. Alfred Stevens, proprietor of Hotel Stevens, Reed City, will conduct the King until April 1, when its active management will be assumed by F. E. Doherty, at which time his Daytonia hotel will close for the season. It is announced that extensive improve- ments will be made at the King, such as the addition of a coffee shop, busi- ness men’s club rooms and_ other facilities. Several of the rooms will be equipped with baths. Walter J. Hodges, president and general manager of Hotel Burdick, Kalamazoo, has been appointed a mem- ber of the executive committee of the American Hotel Association. Mr. Hodges, a former president of the Michigan organization, is a live wire in association activities. “Ted” Beecher, business promotion manager of Hotel Morton, and who succeeded to the presidency of Grand Rapids charter of Greeters, has started a membership campaign in his organ- ization. He hopes to raise the mem- bership to 125 within the year, an in- crease of forty members. The Royal Hawaiian and Moana Hotels, at Honolulu, are being refur- nished exclusively with Grand Rapids products. A recent shipment consist- ed of 1,700 pieces. The New England Hotel Co., oper- ators of the Park-American, Kalama- zoo, announce the appointment of George Chism as manager to succeed Harrv B. Love, recently resigned. Mr. Chism is the fourth resident manager in charge of that hotel since the de- parture of Ernest McLean to take con- trol of a property at Indianapolis, after many successful years of service at the Park-American. Plans have been completed for the b HOTEL BROWNING Grand Rapids Room & Bath $2 to $2.50. No Higher Half Dollar Dinners 5:30 to 8 P. M. Three Squares from Station. Liberal Parking Space. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND. Mgr. CODY HOTEL RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria oie Sandwich Shop Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. W. O. HOLDEN, Mgr. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms-—150 Rooms with Private Bath. Wuropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. Georce L. Crocker, Manager. e Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon ote Michigan Columbia Hotel KALAMAZOO Good Place To Tie To CHARLES RENNER HOTELS Four Flags Hotel, Niles, Mich., in the picturesque St. Joseph Valley. Edgewater Club Hotel, St. Joseph, Mich., open from May to October. Both of these hotels are maintained on the high standard established by Mr. Renner. MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms “t+ 400 Baths RATES $2.50 and up per day. “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.”’ HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. eco os aa ipa ee MHS RG SR NANA ta oe permis csennanen tor sare December 18, 1929 reconstruction of the Bay View House, at Bay View, which was burned to the ground on the day of the season’s clos- ing several weeks ago. Plans for the new house were approved by a new corporation formed at a meeting of the Bay View Association, at Detroit, last week. George W. Childs, man- ager of the Bay View property for many years, will continue in charge of the property. Andrew C. Weisburg, owner of Ho- tel Oliver, South Bend, and well-known to most Michigan operators on account of his honorary association with the State organization, is going to operate what is claimed to be the largest res- taurant in the world, in the Chicago Merchandise Mart, now under con- struction in the last named city. The establishment will be conducted in units, seating 1,500 patrons at one time, and preparation of food will be in full view of its guests. It will cover 30,000 feet of floor space. One of the great chain hotel organ- izations of the country, recently tried the experiment of operation without the “tipping evil.” They made a ser- vice charge of a nominal sum which was to offset the hold-up feature of the gratuity game. But it wouldn’t work out. The waiters were dissatisfied, but the guests were even more resentful than the employes of what they re- garded as an infringement on their personal liberty. It seems the aver- age guest is willing to reward service. What is objected to is the hold-up for service not performed. An interesting history of Detroit's hotel activities for the past fifty years, has developed the fact that while in the 80s she had accommodations for less than 1,000 guests, she to-day has a capacity of 25,000 rooms counting first-class, transient and residential ho- tels only. No phase of Detroit’s com- mercial life has recorded any greater progress than the hotel field. The city’s only first-class hotels in 1880 were the Biddle House, accommodat- ing 400, the Michigan Exchange with rooms for 350 and the Russell House with 235 rooms. Frank S. Verbeck. ————_> + — ___ — Rather Liked the Anniversary Edition. Grand Rapids, Dec. 17—That 136 page achievement of yours is some- thing to be proud of. It is so full of meat that I never will digest all of it. The recent 272 page Saturday Evening Post, a pound and a half of paper, was spoken of by Time as the greatest ever published, having something like a million and a half dollars in advertis- ing represented. Well, it was a great, big book all right, ‘but your forty-sixth anniversary number contains three times as much pure reading matter as does that pub- lication which, of course, means that your pencil pushing proclivities haven't diminished much with age and _ that your advertisers are getting their money’s worth in the way of position for their advertisements. Having had many years of experi- ence in advertising on both the pro- duction and selling ends, I know some- thing of the tremendous amount of work such a volume represents and your advertising solicitors, as well as your production department, are also entitled to a lot of credit. Some men never do know when to quit and you are one of them, but only a few, like yourself, continue to hit on all four cylinders after the old bus has piled up so much mileage. Just when is your storage battery going to run down? Here’s hoping you retain your good health and vigor for many more years to come because even we ex-merchants profit by your wise counsel. Fred C. Oltman. MICHIGAN CHERRY GRADES. How They Can Best Be Accom- plished.* To be in step with the present day business ideas, service must be the key note. In our vocation, of preparing food stuffs, creditable success can be scored only if our product is not merely wholesome but is satisfying and ap- pealing to the consumer. Neglect and indifference in the production of food stuffs is quickly penalized by loss of the business and diminishing returns— and so it should be. Merchants to whom we sell afford us a contract with the needs and desires of the consumers and our Government has established wise rules and regula- tions with reference to its wholesome- ness. The orchardists who supply us cher- ries do not enjoy this contact. We should, therefore, take counsel with them and encourage the development of superior fruit, for the very existence of the cherry industry will depend in- creasingly upon the quality of the stock, whether canned or frozen and upon its wholesomeness and attractive - ness when ready for the consumer. Standing between the cherry grower on one side and the merchant catering to the consumer on the other, it does not behoove us to shirk responsibility to either. The subject which is assigned to me, to-wit, “Cherry Grades” naturally starts with the grower. Regardless of price, if the canner is willing to ac- cept raw fruit full of blemishes and imperfections there will always be the indiffereyt shiftless grower to supply it, and a languishing and unsatisfactory business will follow. Moreover, if the factory accepts tainted or infested cherries it is unfair alike to the conscientious grower and the confiding consumer—such act is a menace to the industry. If the prac- tice becomes general, the market will be ruined. The penalty is certain. Every pound of poor fruit that any factory takes is a disadvantage and a discredit to the factory taking it and the reaction is felt by the entire trade. We cannot blame the grower because he does not establish the grade and rather likes to deliver his cherries to the easy going packer. The industry of growing cherries is comparatively new. Not many years ago there were no exclusive cherry plants, such as we have to-day, and the item was a minor item only in the work of the factory packing a gen- eral line. From the smalle beginnings of two decades ago the industry has grown by leaps and bounds and it is not surprising that a well defined system of grades and’ gradings has not as yet been generally established. The welfare of the industry, how- ever, now calls for serious considera- tion on the part of the growers, as well as the canners, to the end that a ready market may be assured for the crops in sight and a demand stimulated to ~ *Address of F. H. Haserot at the annual fall meeting of the Michigan Canner’s Association held in Grand Rapids, Dec. 17. TRADESMAN care for the increased tonnage which the years to come will bring. In our district some progress has been made in this direction. At’ our plants at Cherry Home we are for- tunate in having allied with us growers of intelligence. Most all of our grow- ers are careful, educated, far seeing farmers and the orchards from which we draw our supplies are sufficiently large in size to warrant care and the necessary cost of proper maintenance. Until and including the season 1928 we made no effort to discriminate in our receipts. Settlements were ef- fected at the same price for all cher- ries. To improve the quality of our out- put, appliances were developed at con- siderable expense. We installed many feet of sorting belts. More of our em- ployes were engaged in picking out poor cherries than were engaged in any other part of our work. At the close of the season we were not content. We appealed growers and held conference with them, discussing the future possibilities of the industry. They were quick to respond and in 1929 orchard and fac- tory joined to make Leelanau county cherries sound, beautiful, full flavored to our and a “joy forever.” At the beginning of the 1929 season, with the approval of the growers and working to a common end, the factory installed a sliding scale for settle- ments upon the basis of which any cherries which grade less than 80 per cent. perfect were declined at the fac- tory and not taken at any price. The principal growers in Leelanau county banded together in an institute for purposes as follows: 1. To promote the cultivation of cherries with care and according to the most approved methods so that superior fruit only might be harvested. 2. To encourage the quick handling of the crop so that Leelanau county cherries might satisfy consumers and be of creditable quality. 3. To meet and interchange ideas in relation to the latest methods of culture and marketing cherries. 4. To foster a demand for Leelanau county cherries in every proper way. We delegated the work of inspecting every load of cherries to inspectors who became competent. Final settle- ment to our growers was made at prices which scored handsome prem- iums as the inspection showed that the stock rose in point of quality. Nat- urally our low settlement point was somewhat below the average ruling price for orchard run cherries in the district, but our settlement price for good cherries was materially higher than any prices paid in the district. This action had the effect of differen- tiating between the indifferent grower and the intelligent careful orchardist. Rigid examination was constant for maggots. About the middle of the season a de- livery was tendered which showed traces of the maggot. The load was declined and the attention of the In- stitute was called to the circumstance. A meeting was held on the same night. At this meeting it was decided to ap- peal to the State for help to exter- minate the pest. Lansing responded with commendable promptness. The Government inspectors were welcomed by the growers who lent every assistance and encouragement to the plan of rooting out and destroying trees in the district which are not cared for properly. Fortunately for us a buying station was located near our factory and a considerable tonnage of unfit cherries which were tendered to us and might have becoiae the source of argument found a ready market at the buying station. Our average settlement price was higher than the price for fruit paid in the district. This may be re- flected in our balance sheet at the end of the year, but the satisfaction which has come to us in being able to make a delivery of a quality that was better than our delivery of any previous year, we regard as compensation for the difference in our income. The close of the season found our growers happy. Good cherries yielded good prices and satisfactory returns. Not a grower was docked in weight or price. We were happy because of the excellence of the output. From the Northwest: Car cherries reeived. We are pleased with it and shall want another car next year of the same kind. From the South: We thank you for the delivery of cherries which you have just made. The stock is of the kind that we want and that we can sell with satisfaction. From the Middlewest: We are writ- ing to thank you for your delivery of cherries this year and want you to know that we appreciate the quality as well as the delivery of our order to us in full. You may book our order for next year for a duplicate of this year's shipment. The letters above are quoted to in- dicate not only our pleasure in having received them, but also to emphasize the likelihood that cherries worthy of these letters will enjoy the confidence and enthusiastic support of the dis- tributors and a_ resulting constantly broadening market. “A silk purse cannot be made from a sow’s ear.” Sound, beautiful and fit cherries can only be the basis for a creditable and satisfying finished prod- uct. Our company has operated in the Michigan field fifteen years. At no time during this period did we have a surplus of good chrries. Any difficulty which we encountered, commercially, arose not from the quantity of cher- ries tendered to us, but rather from the quality. The question is ever recurrent as to whether or not a waiting demand will exist for the ever increasing tonnage which may believe to be in sight. We are not disturbed on this score, for we believe that the point of saturation will never be reached for good charries. It is now recognized that soil and climatic conditions of Michigan pro- duce red sour cherries of a natural quality which leaves nothing to be de- sired. To raise and deliver these cher- ries to the cherry lovers of our coun- (Continued on page 32) 26 DRUGS Michigan Board of Pharmacy. President—J. C. Dykema, Grand Rapids Vice-Pres.—J. Edward Richardson, D:- troit. Director—Garfield M. dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. President — Claude C. Jones, Creek. Vice-Pres dent—John J. Walters, Sagi- naw. Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding, Yale. Benedict, San- Battle Common Fault Now Existing in Chain Organizations. You remember the story of the Kil- kenny Cats. It was the practice in one of the barracks in an Irish regiment to tie two cats together by the tails and then sling them over a line and let them fight to a finish. These cat fights came to the attention of a humane commanding officer, who issued an or- der that the practice must stop or the offenders would be severely punished. After the edict several Irish soldiers were bootlegging a cat fight. In the midst of the fight the officer was seen approaching and Pat, to save the situa- tion, drew his and slashed through the tails of the two cats who promptly scattered to the tall timbers. Pat, have time to take the tails down, and they were promptly spotted by the officer, who sword however, did not having been party to demanded to know where the and Pat replied: “Shure, Sirr, and they ate one accused Pat of another cat fight. He cats were, another up, all but the tails.” There is some evidence to bear out the conclusion that the chains are ac- tually in the process of eating one an- other up. Take the matter of location, for ex- ample. As soon as one organization spots a good location for one of its units and opens a store, all its rivals rush in and lease the surrounding prop- erty at with the result that four or five chain units are exorbitant rentals, desperately fighting for a volume of business which is not sufficient to go around. After each chain unit had the other surrounded, and business was poor for all. the next move was a merger be- tween two or three of the chains so that the unprofitable units could be closed. Unfortunately these mergers generally left the consolidated com- pany holding leases at high rentals with no demand for the space at the price required by the chain. And more of the merged with one another, further com- plicating the picture, and resulting in the closing of more of the unprofitable time two or chains are then about this remaining units. Where is this process leading? Few of the chains conduct stores which are in any way distinctive or different from another chain. As P. F. Nowlan says, in speaking of a drug chain: “Tt’s an old economic axiom that a business should do at least some one thing better than its rivals to justify its existence. It should do something MICHIGAN better than anyone else in the service of the public that supports it—or why should the public support it? which had such economic justification for exist- ence is being bought up by one or an- other of these chain organizations (at which prove the justification) the level of “But store after store prices and reduced to dead mediocrity. “Here’s a specific eample: “There was in a certain city a chain of drug stores, which had grown from a single store, and which enjoyed a great prescription business, a tremen- dous gift and novelty business, and by reason of the crowds which flocked to it, a most profitable luncheonette busi- Its gift and novelty merchnadise was distinctive and highly specialized toward those items which tickled popu- lar fancy, but could not be obtained It skimmed the very rich- est cream from the novelty business. “This chain was purchased at the high price it naturally commanded by a great National chain of drug stores, and was deliberately made over to con- form to the standards of the latter. Gone is the big prescription business. Gone is the tremendous novelty busi- ness, and somehow the luncheonette business for which the. stores made over and painted, hasn't develop- ed into anything to write home about. “Any merchant in that city could have told you what would happen. The local chain had all the reputation of a real pharmacy, and always had care- fully guarded its prescription stand- ards, so that its name was synonymous with public confidence. But the public had no such confidence in the prescrip- tion department of the National lunch- eonette business that took it over, and it took its prescriptions elsewhere. “The old organization, by shrewd and skillful buying, offered merchan- dise which the 5-cent-to-$1 stores couldn't touch, and gave real service The crowd offers the same kind of novelties as the five-to-a- ness. elsewhere. were with it. new dollar stores, and quite naturally can’t beat them at their own game. Besides, it has devoted the space formerly oc- cupied by this profitable department of the luncheonette service. Since the old prescription and novelty business doesn’t exist to draw trade to the luncheonette, the latter has to stand in flat competition with the restaurants of the city, and it so happens that this city has several of the most. efficiently operated and generally humdingingest local restaurant chains in the country, so the new drug stores are hopelessly outclassed on this point before they get started. “What’s left then out of the highly profitable and distinctive business that was purchased at a high price? “Everything that made it profitable, distinctive and high priced at the time of the purchase has been trhown away, and there remains just a few mediocre chain units whose efficiency is being further impaired in a_ desperate struggle to cut down the high expense percentage that has followed the ter- rible slash in volume. “Everybody could see it coming ex- cept the management of the great Na- tional chain. business to TRADESMAN “Tt's funny. It looks like the chains will eventually leave nothing but their tales behind them.” ——_»+-.—____ The Creator of Creative Chemistry. Putting two and two together to make needs no very. skillful mathematician, but it was a task that chemists found difficult. . The man who helped more than any other individual to make this process of addition a possibility with atoms as well as with digits was born just a century ago this year. He was Mar- celin Berthelot, whose centenary was celebrated recently in Paris and whom the scientists of the world delighted to honor as one who had made much of modern science possible. Textbooks of chemistry disclose this science as a pair of twins; analytic chemistry and synthetic chemistry. Nowadays synthesis has become even more important than analysis, for it is by making new things that chem- istry has won its place in the modern world. When Berthelot was_ born, even when he came to the laboratory for his first scientific work, this was Nearly all of chemistry was taking things apart, not putting them together. Led by the great German Justus von Liebig, chemists had been analyzing rocks and waters, plants and animals, the oceans and the air. It was the special genius of Berthelot that he turned this process around. For Liebig’s habit of taking everything apart to see what atoms were in it Berthelot substituted the process of putting atoms together to see what new things he could make. Unlike many discoverers,- he knew full well the power of his new tool. “The do- main where synthetic chemistry ex- four once not true. ercises its creative power,” he wrote, “fs vaster than that which -Nature has actually realized’—a prediction amply sustained, for the compounds since produced by chemical creation far ex- ceed those found in Nature. Berthelot’s first success at putting two atoms with another two to make a novel foursome was an imitation of the These insects manufacture, as close contact with them proves all too well, an acrid liquid which pupils of Liebig had already analyzed and named formic acid. Berthelot put to- gether carbon monaxide gas and water to make this acid, thus dispensing with the ant. Next he made alcoho! out of water and ethylene, ignoring the yeast. Finally, he manufactured acetylene from its two inorganic elements, car- bon and hydrogen. In themselves these creations mattered little; no more than adding a column of figures. It is the idea that counts. Chemists found that they, too, can play at crea- tion. If Nature lacks what they want they can make it for themselves. ants. ——_> +> ___. Both Chain and Independent Here To Stay. Said a speaker before a convention of independent druggists in Cincin- nati: “You cannot put the chain stores out of business and in any event, such competition spurs the intelligent re- tailer to new _ efforts and_= greater achievements.” That attitude is being taken more i I I A TE I nn December 18, 1929 and more by independent retailers in all lines of business and it is a sign of their useful survival in a field where there is room both for the chain and the independent. The chain because of its size neces- sarily must standardize on the products it offers for sale, handling only that merchandise which can be turned over quickly. It is confined to cash and carry. It has the handicap of imper- sonality that even the best employes cannot wholly overcome. On the other hand the independent retailer, who often cannot meet the prices of the chains, can handle at good profits luxury products. The in- dependent can give delivery service. As the working proprietor of his own shop he also can give personal service that pays big dividends. By co-opera- tive buying and advertising with other independents he can meet in part the chain store competition. In other words, the chain store sup- plies general needs; the independent caters as well to special needs. Both have useful function in our modern complex civilization. In every suburb you will see the chain store and the independent do- ing business side by side both flour- ishing. Each has its place in the com- munity. The intelligent, wide-awake independent is not menaced by the chain. It is only those who refuse to keep step with the times who fall by the wayside. Both the chain and the independent are here to stay. ———-~ 2 Waste of Excessive Turnover. At the recent meeting of the New York County Pharmaceutical Society, one of the speakers in discussing this subject, quoted figures tending to show that a turnover ranging from ten to twelve times in the year was the most effective in reducing overhead. Also that in steady selling goods, it was economy to order a month’s supply at a time, in place of driblets at frequent intervals. The retailer settles his bills on a monthly basis, hence there was no monetary saving but he did save the time devoted to receiving and check- ing five or six lots of goods and in- voices and would be freer to devote himself to the sales end. Most retailers ‘on reflection, will read- ily agree with the above. In discussing hand-to-mouth buying the N. A. R. D. Journal says: While readily subscribing to the views quite universally expressed by successful merchants and leading eco- nomists regarding the danger involved in the practice of purchasing supplies for resale without first considering the probable length of time such items may remain unsold on the retailer’s shelves or tucked away in the store room, we are nevertheless totally un- able to see the wisdom of slowing down the process to such a fine point that the retailer is compelled to re- order the same identical piece of mer- chandise three or four or half a dozen times in the course of a single month. It is perfectly obvious that the retail- er has more to lose than he can pos- sibly hope to gain by carrying such methods too far and it is equally ap- parent that the added cost to the ‘ : ; a 2abanewtnanencsin ition erases Decembe ber 18, 1929 wholesale saler must by the eles: Sana be borne M I Cc H I G A N this problem a littl retailers will study In the soda TRADES will be no diffi e more closel y becomes mpi emporium a i MAN proper ifficulty in determi y there eee a “jake;” a i ginger ale so al toe to pursue ig the a “Florid bao Hern : WHOLESALE . o wholes a matte rida’. ff and an ora alike. lesaler and oes nese Ge mas The almost aks DRUG PRICE Cc 27 a > a ‘ asquere a : ra nct F rices pane Pee ae . : uoted a hey oe under the ef- . a are nominal, b URRENT € a it oO ‘Wi ” ased W a as a Holid ade becomes a Willy” and Boric (P a“ c on marke ; Ne are likely t ay Item. A “stack of sa “hug.” oe = yo agg 9 @ 20 chee Seed ‘ t the day of issue. : oO > ¢ tc ” arb sist S . ---- 13 aes during the ae our soda of strawberry Shere means a sauc Cutric Le 38 g “ — eee : Dogs 23 i donna uring that sods, wat toliday ok. fe wid canis ae cream and hoe a Muriatic -- por 52 a pare gg wie ‘oe 35 aoe ios + 44 merchandis ude ne Chm , ye ilks are call olate oO Bete e @ 8 Juni . pure "3 150 Buch n Comp'd. 2 23 e. It’ : is yrowns” eS ed, respecti — 9 iper Berries. 00@2 oe os @2 because people oe a mistake to do a does not a a ‘whites.” Lint Sulphuric” — 5 o = Juniper Wood - : wor 78 S—« —- < is and spendi e in a buyi . 1A signify a numeri re “81” Bee cee @ 8 Lard N ra od Ba 175 Cate um ue 2 52 ing money ying mood glass of wat nerical cout 752° @ oo Lav ee ft 55@1 65 a @2 28 now, and y pretty f f Tt er. it, but La. ender Flow__ 125@1 40 C chona . @l 44 : our fountai reely right ne synony Amm vender Gar'n_ 6 00@6 olehicum — @2 a share ntains ough a ki . ym, “goat,” Water onia Lemon ar’n. 1 25¢ 25 Cubeb 16 of this : ght to hav role Bhat 3 at,” really : Water. 26 deg. i iceek: twee @1 50 Dig S ---- @1 80 buy thi s business. | aves hat is w ally carries ater, 18 deg._- 7 @ ae coresnee 0 ONES ee a @27 ings for thei ss. People d says when | what the c s Water, 1 leg.-. 06 1g Linseed ia bbl. 5 Gentian .-.-_---- 6 . : s : Cc » 14 de @ 15 Lins iled, b @122 G --+-- @2 04 gratificatio eir own ple oO ve wants A ustomer ‘arbonate g... 54@ Li eed, bid . bbl. @1 25 uaiac aed @1 35 n, even asure and eo aie bi Chloride (Gran.) 2 13 inseed, ra less 1 32@ Q Galige Awanan 35 you must at Christ ; Toy C Ditters. (Gran.) 0: @ % Mustard aw,less 1 29 145 lodine Soe @3 28 remember; stmas tim ompetiti 9 @ 2 Neats » arifil. @1 42 lod @ ----- - @2 04 t : ber; s e, on foo oz. ine, wann- : ge on this basis so go after their a Ithough reports aera Keen. Copaib Balsams Sau pure 7 2601 = ia i. @1 60 ecoration : il competiti ae indicate F a . * alaga, 0@5 00 “ate Race @l : s are ani a ition in es that re- i (Ganeday 00 yellow : + ser ace 56 in attracting Chris n important f this year, t toys is much k Fir rp aa -- 2 eos -~ on Maes, 3 00@3 Mae Vanites ot M decoratin ristmas trade, a . he coal bes vehi: is ve eener Fe gon) .. cae o green laga, 60 Opium ca ¢ S g must | , and yo a oO dt . ported ay 0 6. a 2 pium, Camp. _ thought st be don : ur yea r slightly to oo 0@3 25 Origen: s - 2 85@3 25 , Camp. —. @5 40 and ca e with gr year at this ti y ahead of ---~ 2 00@2 25 Origanum weet 9 00 pium, Deodorz’d @l 44 the oth re, to com eat competiti Ss time: Th ast Gieanaes “aul “ans orz'd = @5 : er merchar pete with petition, h he questi Ba P um, com’l - be j ats whos all , however, is on of Cass rks ennyro: m’l 1 00 @1 92 a re SO aa stores and pes of major ae : regarded as a Cassia = 25@ 30 Peppermint a 3 v0gs = oe 2 corated in I ully light of “leaders” rtance : te a ae , pure 1 50@5 s 10 ed rs” by . - he use 7 8 (pw. @ 6o Rose e -- 13 790 Lead, your fountai nor of the sea and = growing» o chains an we oap Cut (pow 60c) @ & Sandelwa Flows i oo = Lead, red dry -. 14% ee ntain as bright can Sioke g and few of th d others is Me cc d.) ae? lwood, B. 25@1 60 Lead white dry 144@14% possible with lights and inviting as oe stores — oe “ Sassafras, tru 11 50@11 7 venre, youre be 1itgise and berries: ’ Christmas substantial ae are said t | ' Berri Sassaf , true 17 5 chre, yell bbi. @ 4% Chucs es; have a bit of h greens also aff profit basis. TI! o be ona Cubeb erries Suaanuiat arti’l tool 00 no vaura legs 3@ oo" stmas flow olly affects tl eas he situati ee a 1 00 ed Venet’ Am. 3%@ have wer on e or a and he manufa “tion Jae ae 00@7 25 Putty n Eng. 7 your mer ach table; the leadi cturer dire Hen @ 2% we eee 1 60@1 wun ws a 4@ 8 : 1 : id E in rectly v1. 1. Tar USP ~..~~ 15 itin, — priate Cua printed on ie ctrdine their g producers are now ly, ckly Ash ____ "e a0 Teen aE 7 cog? 25 Vniting’ “a ...lhUe $ : > ; r Oe 7 suppo | y ac- ke T ine, bbl 15 ep pean 5 menu son s cards. V of price pport to the is urpenti a = RK . Prep 10 1ew : ar e mai le pril Wi ne, le . @ 6: ogers 2 ; selected eet offering a 7, : sue principle Licorice Extracts intergreen, ss 72@ 86 Prep. .. 2 soe: 00 : ‘i s : we eouiea Gawd: Ww or es--- different; an that will be 1 | S Feature Pl Puce rice, powd. _- 60@ 65 oe eee 6 00@6 25 : ey eiighs and devote a liberal new and Writing ain Stationery -- 60@ 70 a — “ee Miscellaneou i window yeral shar will paper witl : terasean, axt 00@3 25 Acetanal . departm space to y e of ill be feat : a plain fi $s Arni Flowers Worm S en, art 75 1 1 48. ent. your fountai I ured in the niches Ghaw aut” Wormw eed -___ Sc Mun Sone 2a b7@ 75 —_—_>. > can oa eae 1930 lines of Gai ‘Ged : ry 60 —— oe : pose yi “and vow 2 Slan: rts. Fh ing to t ile Rom 50 c Gkanuth Sch g at : e po : rade re- _ @ uth, Subni- i) The soda f the Counter. papers att ‘ popularity which s ’ Potassi trate ... ane se Wj ountai i ained duri such A Gum Bic on Haas Ge 2 25@2 all its own. Thi n has a vernacula convinced prod uring the Fall h —— Ist Gicktinate. 35 powdered ” “oe they s E ings are t r for f ucers th as acia, 2nd ___. 50@ Bro omate a @ 40 ca eem: for i ruly not wl ancy colorings at the vo mene Saris 45@ 55 Br a... 15@ 25 Cantharid - 0@ 15 yells “sn i r instance, i lat = run its igs and decorati ene Acacia, Roads ea 9g 50 ©¢ amide 2. 69@ 8 Calomel €s, po. 1 nach ome) iG , if the boy s course. Col rations has Aloes (B owdered 5@ 40 ‘hlorate ------- 54@ 5 Capsicum, pov su@z vv cesnes e,” it is : y contin : olor and Ss Aloes 3arb Pow 40@ 50 Chlorate. gran'd_ 23 71s. Car umm, pow d 2 iZwe »vz gement; h no pugilisti i ue to be a f novelty will Alo (Cape Po ) 82@ 4 o te, powd @ 30 juz mine d 62 Z : A : : J - 0 r Xtal . Chee eae” bow tv smash fo e desires ic in which eature of tl Alnas, (hac. P "he & con Cassia ssuus _~ 8 WW@9 vu r some thi a cherr the paper is the boxes 0 $ Cyanide -.------ ne el wee wise, “one i hirsty soul ae Containers wi r is packed, | : Paes) 50 80 op aide = es x0 90 Shi Eee w ta ee in a fr He . Like- rs with chi , however Cai. 9 g@ % bermanganate — 06@ Chior repared tum o& it is ani ame isn ‘ promi : chintz cov ‘ ’ Gu aphor -- 0 @1 00 Prussi nate __ 22 4 28 | Cr rolorm - lew ice cream ot a picture; nent in tl vers will be So Se Sea ON: 87 br ssiate, yell - 223%2@ 35 noral Hydrate 49 ae c e: : : ie new li je Guaiac, pow'd G95 ere yellow 5 {bo ydre @ ob one. - retailing a $1 ei lines. Station Kino pow'd a S 60 Se” red __ “2 45 Goitite aan Ad Doge x oO urnis a a re ee eee ar e ow the holiday oe the bulk Kino, powdered. @1 be 35@ 40 (age tal ne re ov Ss. ak. aawcae oo y1 20 Copper: iu oto Opium powdered @1 15 : Roots Cop a3 esa lu Guinn. powd. . 00 @1 25 io ae eanrce Powd. 0s@ pes Shellac gran. 21 @21 50 ee powdered_ 30@ Crea ve Subi tw i ac __ 00@ Calar ered 35 m T m2z iv a oe a A [ me «@ lle cae - bral ee : -—-- - so : Seren “aS ania ESB [eee va ty i Tragacanth’ pow. @1 75 Ginger » powd. - rH 4 30 ae ma au y h 1 — : ma * a. ie 7! snmery, Nos. : wus ‘s 7 30. Gi er, Jamaica_ 30@ 3 Epsom “OW der vw 1b rist ma Insecticide Inger, “Jamaica, “@ FH Pag Poy bois 034 S Blue Vv =----- : oo pow. 6 45@ 60 lake, powdered 3%@ lv BI Vitriol, bbl. 29 Li cac, powd. __ 6 00@6 50 Formal hite . ] @4 vv and a ae wee . tan Loan oe — 2 oa Bess ea. M s 09 ce, powd.__ 5@ Gla dia %@3. Hellebo: ix Dry ¥%@17 Orris powd._ 40 sswar ae 5 re, 12 » DOW - 20@ Gl e, le u@ I powdered = . noe oa 45@ to ao full S6% 7 msect Powder. 4 15 ubarb -- 35@ auber S case 60%. ee eee @ 25 Rosinwoxc powd - 49 Glaub alts, b Arsenate E 47%@ nwood i 1 er Sal pi. oo Lime aaa at Po. 13 60 Sarsaparilla, powd. g 00 Glue, Bro ts less 04 2% ec fo oly a armed aad, 9B ks ae wet nd Sulphur © Sarsaparilia, Mex 3 w Year Dy ee 22 Sle na oo te, Witte Se y © scum powaned an Ga 9 T powd aa @ 3% a Leaves wae aus ae SS 10p8 ——-——-—--—- 13@ 40 tee ae 1 m n, powd.__ “~ = lozoform ea 6 45@7 00 } ered Acetate 8 0@ Sag ae 1 10 dace . tate 8 30 Sage, = loose __ “< 30 Seeds face, powd “— 30 Senn: owdered,.. 40 Anise Menthol ered. 1 60 senna, Ale @ ‘uae, She Mo -—- @1 60 Senna, Zinn. pow. 309 a Anus: powdered ag Nux Vomica rn a “= 200 FH oo eas ing Fe = Baines pow Go 3 way, Po. 3 | peaper, oe oe 2 Olle Gardamon oo 2 ro, Pepper, White, pw. 16g 78 Almonds, B Dill er pow. .40 30 2 75 Quassi urgudry. He 4 85 s a : itter, Fennell omeere= Bs ing 25 Gaui a ao 25 <7 Ke imonds, Bitter, tneen C= cae 380 50 Coons Salta - "380 &0 Alnonda, Swact 3 00@3 Pea . sito 15 Salt oe w — sae ee oe cok pwd. 1G HB SoD ae HG o onds, conenn ne 15 ere oa ure ae See “ae Gok ane a an 30@ 40 ° oe d, yel 1 60 mott 15@ az ber, cr -1 Musta: low 17 Soap, cast . 30 eltine & Perk Ainber, ‘rectined 1 60 435 Poppy 2 -* ® nise 1 50@1 Quin ae ere Steak weasieas Che fied 165 ce 16@ oap, eae Grand Rapi ds er 1ns Drug Co a. ree pe 50 — a 1 25@1 or ; — oe Castile 15 00 es aa. cone ower -—._.. aa a SS “ = 6 Michigan 1 ° Gator 3 vgs 25 Worm, denctionh 14@ 18 Sogn, Bicarbonate 8 1 anistee Cltronelia a sega 2 - 6 50@7 00 Spins Casapior ue 10 lo o----- h r Go c ae 15@1 00 Tin Saltier’ roll _.. @1 20 anut 4 00@4 25 A ctures ur, Subl. _. 3%@ 1¢ Cod Liver eae 21%@ 35 conite -.---- Tamarin <— 4%@ 10 Ties aE 3 Soo8 : Aloes $3 2 Turpentin etic _- 70g 25 Arpica --- nae ar @ bg x aie = baie @1 60 = a i Se Zim pu: do 0 Sulphate _ re 2 25@2 60 “Oo MICHIGAN TRADESMAN December 18, 1929 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues —— ADVANCED DECLINED Smiked Hams Coffee Dill Pickles Pork . ere gees ae BREAKFAST FOODS CANNED FISH an oa 8 Kellogg's Brands. Clam Ch’der, 10% oz. 1 35 Parsons, 18 oz. __-_-- 4 20 Parsons, 10 oz. Parsons, 6 02. 6 10 lb. pails, per doz. 9 40 15 lb. pails, per doz. 12 60 25 lb. pails, per doz. 19 15 25 lb. pails, per doz. 19 15 APPLE BUTTER Quaker, 24-21 oz., doz. 2 15 Quaker, 12-38 0z., doz. 2 40 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Royal, 10c, doz. ------ 95 Royal, 6 oz., doz. -. 1 80 Royal, 6 oz., doz. ---- 2 50 Royal, 12 oz., doz. -. 4 95 Booval, 6 1b. 2 25 40 Calumet, 4 oz., doz. 95 Calumet, 8 oz., doz. 1 85 Calumet, 16 oz., doz. 3 25 Calumet, 5 Ib., doz. 12 10 Calumet, 10 Ib., doz. 18 60 Rumford, 10c, per doz. 95 Rumford. 8 oz., doz. 1 85 Rum/‘ord, 12 oz.. doz. 2 40 Rumford, 5 Ib.. doz. 12 50 K. C. Brand Per case 10c size, 4 doz. ---..- 3.70 15c size, 20c size, 25e size. 4 doz. 50c size, 2 doz. 80c size, 1 doz. 10 Ib. size, % doz. -_-. 6 75 BLEACHER CLEANSER Lizzie, 16 oz, 128 —._ 2 BLUING JENNINGS The Original Condensed H 2 oz., 4 dz. es. 3 3 oz., 3 dz. cs. 3 75 Ball,36-1 oz.,cart. 1 00 Non- Am. f Quaker, 1% 02.. freeze, dozen 8 Boy Blue, 36s, per cs. 2 70 Perfumed Bluing Lizette, 4 0z., 12s -- 80 Lizette, 4 oz., 24s --1 50 Lizette, 10 oz., 12s __ 1 30 Lizette, 10 oz., 24s -- 2 50 BEANS and PEAS 100 Ib. a Brown Swedish Beans s Pinto Beans Red Kdney Beans Whte H’d P. Beans 9 90 Col. Lima Beans ---- 14 50 Black Eye Beans -- 16 00 Split Peas, Yellow -. 8 00 Split Peas, Green ---- 9 00 Scotch Peas —.__-____ 7 00 BURNERS Queen Ann, No. 1 and i. 1 36 White ‘Flame, No. 1 and 2, doz. —------- 2 25 BOTTLE CAPS Dbl. Lacguor, 1 gross pkg.. per gross ...-.- 15 Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 85 Corn Flakes, No. 102 2 00 2 ren, Bo. See 70 ren, Mo. 2c... 2 00 Kkrumbles, No. 424 -.. 2 70 _-Bran Flakes, No. 624 2 45 Bran Flakes, No. 602 1 5v Rice Krispies, 6 oz. __ 2 70 Rice Krisp‘es, 1 oz. -- 1 10 Kaffe Hag, 12 1-lb. Cane ee 7 30 All Bran, 16 oz. __--- 2 25 All Bran, 10 oz. ~-__-_ 2 70 All Bran, % oz. __.. 2 00 Post Brands. Grape-Nuts, 243 -.-_-- 3 80 Grape-Nuts, 100s -... 2 75 Instant Postum, No. 8 5 40 Instant Postum, No. 10 4 50 Postum Cereal, No. 0 2 25 Post Toasties. 368 .. 2 85 Post Toasties, 248 -. 2 85 Post’s Bran, 24s -.-- 2 70 Pills Bran, 128 ..-.... 1 90 Roman Meal, 12-2 tb.. 3 35 Cream Wheat, 18 -... 3 90 Cream Barley, 18 -.-. 3 40 Ralston Food, 18 --.. 4 00 Maple Flakes, 24 --.. 2 50 Rainbow Corn Fla., 36 2 50 Silver Flake Oats, 18s 1 40 Silver Flake Oats, 12s 2 25 90 Renal Jute Bulk Oats, Shred. Wheat Bis., 36s 3 85 Shred. Wheat Bis., 72s 1 55 Triscuit, 248 -.... sone aD Wheatena, 18s ---_-.. 3 70 BBOOMS Jewell, doz. .._______ 25 Standard Parlor, 23 lb. 8 25 Fancy Parlor, 23 1b.-- 9 25 Ex. Fancy Parlor 25 lb. 9 75 Ex. Fcy. Parlor 26 lb. _ 00 Soy 4. 1 75 Whisk, No.4... 2 75 BRUSHES Scrub Solid Back, 8 in. Pointed Ends ------ Stove SHBKOr 1 80 No, 0 2 2 00 Peeriess . 0 2 60 Shoe NO, 4-02 2 25 Ne, 2-0: 3 00 BUTTER COLOR Dandelion 2 85 CANDLES Electric Light, 40 Ibs. oe Plumber, 40 Ibs. ----- 2.8 Paraffine, 68 ~-------- itis Paraffine, 12s - 14% Wicking 2 40 Tudor, 6s. per box -- 30 CANNED FRUIT Apples, No. 10 — Apple Sauce, . Apricots, No. 2% 3 40@3 90 Apricots, No. 10 8 50@11 50 Blackberries, No. 10 8 50 Blueberries, ‘No. 10 __ 15 = Che: No. Cherries, R.A., No. 2% 2% 4 30 Cherries, No. 10 -.. 00 Peaches, No. 10 Pie 7 20 Peaches, No. 2% Mich 2 20 Peaches, 2% Cal. ---. 3 i” Peaches, 10, ,Cal. -_--_ 10 4 Pineapple, 1 sli. ---. 1 60 Pineapple, 2 sli. ---. 2 65 P’apple, 2 br. sli --.. 2 35 P’apple, 2 br. sli. -... 2 40 P’apple, 244, sli. ---_- 3 50 Paone, 2 cri. _..... 80 2 Pineapple, 10 crushed 15 00 Pears, No. 2 0 Pears, No. 2% ee 3 75 Raspberries, No. 2 blk 3 25 Raspb’s. Red, No. 10 11 60 Raspb’s Black, Nee 100 11 00 Rhubarb, No. 10 ----- 4 75 Strawberries, No. 2 .. 3 26 Strawb’s “o. 10 -... 13 00 Clam Chowder, No. 2_ Clams, Steamed. No. 1 Clams, Minced, No. % Finnan Haddie, 10 oz. Clam Bouillon, 7 oz._ Chicken Haddie, No. 1 Fish Flakes, small __ Ced Fish Cake, 10 oz. Cove Oysers, 5 oz. —_ Lobster, No. %4, Star 2 90 Shrimp, 1, wet 2. 00 Sard’s, 4 Oil, Key —. 6 10 Sard’s, 14 Oil, Key -_ 5 75 TAMMY NH HE PCI wW NH «a a Sardines, % Oil, k’less Salmon, Red Alaska_ 3 50 Salmon, Med. Alaska 2 50 SaSlmon, Pink, Alaska 2 10 Sardines, Im. ay ea. 10 @22 Sardines, Im., Sardines, Cal. Tuna, %, Curtis, 3 Tuna, 4s, Curtis, doz. 2 20 Tuna, % Blue Fin -_ 2 Tuna, 1s, Curtis, doz. 7 CANNED MEAT Bacon, Med. Beechnut 2 70 Bacon, Lge. Beechnut 4 50 Beef, No. 1, Corned__ 3 25 Beef, No. 1, Roast ~. 3 50 Beef, No. 2%, Qua., sli. 1 75 Beef, 3% oz. Qua. sli. 2 25 Beef, 5 oz., Am. Sliced 3 00 Beef, No. 1, B’nut, sli. 4 50 Beefsteak & Onions, s 3 70 Chili Con Car., 1s --- 1 35 Deviled Ham, %s ---- 2 20 Deviled Ham, %s ---- 3 60 Hamburg Steak & Onions, No. 1 Potted Beef, 4 oz. ---- 1 10 Potted Meat, % Libby 52 Potted Meat, % Libby 92 Potted Meat, % Qua. 90 Potted Ham, Gen. % 1 45 Vienna Saus., No. % 1 45 Vienna Sausage, Qua. 1 10 Veal Loaf, Medium -- 2 25 eo _ on Baked Beans Camppbelis —.-.-. 115 Quaker, 18 oz. ------ 1 05 Fremont, No. 2 ------ 1 25 Snider, No, 1 .-.._-_ 1 10 Snider, No. 2 ~------- 1 25 Van Camp. small ---. 90 Van Camp, med. 1 CANNED VEGETABLES Asparagus No. 1, Green tips ---- 3 75 2%, Large Green 4 50 . Beans, cut 2 1 75@2 25 w. Beans, 10 -----... 00 Green Beans, 28 1 65@2 26 Green Beans, 10s -. @8 00 L. Beans, 2 gr. 1 35@2 65 Lima a 2s,Soaked 25 Red Kid., 2 1 35 Beets, No. 2. wh. 1 75@2 40 Beets, No. 2, cut 1 45@2 35 Corn, No. 2, stan. -. 1 16 Hominy, . 1 10 Okra, No. 2, whole .. 2 15 Okra, No. 2, cut --.. 1 75 Mushrooms, Hotels -. 32 Mushrooms, Choice, 8 oz. 35 Mushrooms, Sur Extra 50 Peas, No. 2. E. J. ---. 1 36 Peas, No. 2, Sif, : gune oo ee ee 85 Peas, No. 2, Ex. Sift. 2. 5 Peas, Ex. Fine, French 25 Pumpkin, No. 3 1 60@1 75 Pumpkin, No. 10 5 00@5 50 Pimentos, 4%, each 12@14 Pimentoes, %, each -- 27 Sw’t Potatoes, No. 2% 1 75 Sauerkraut. No.3 1 45@1 75 Succotash, No. 2 1 65@2 50 Succotash, No. 2, glass 2 80 Spinach, No. 1 25 Spinach, No. 2-- 1 60@1 90 Spinach, No. 3.. 2 25@2 50 Spinach. No i0- 6 50@7 00 Tomatoes, No. 2 --.--- 1 60 Tomatoes, No. 3 ...- 2 25 ‘Tomatoes. No. 10 ---- 7 00 Bar Goods Mich. Sugar Ca., 24, 5c 75 Pal O Mine, 24, 5c ---. 75 Malty Milkies, 24, 5c -_ 75 Lemon Rolls -_-------- 15 ‘Trea uv, 24, 50:20 75 No-Nut, 24, 5c ...----. 75 CATSUP., Beech-Nut, small ---- 1 65 Lily of Valley, 14 oz... 2 26 Lily of Valley, % pint : 65 Sniders, 8 oz. ----.--- 1 65 Sniders, 16 oz. --.-.- 2 35 Quaker, 10 oz. ~----- 1 35 Quaker, 14 oz, _.--... 1 90 Quaker, Galon Glass 12 50 Quaker, Gallon Tin —. 7 50 CHILI SAUCE Snider, 16 oz. ~-.----- 3 15 Snider, 8 oz. 2 Lilly Valley, 8 oz. ~. 2 25 Lilly Valley, 14 oz. OYSTER COCKTAI . Sniders, 16 oz. ------ 15 Sniders, 8 oz, ~-.--- 2 20 CHEESE Roguefort .... 45 Kraft, small items 1 65 Kraft, American --_ 1 65 Chili, small tins —_- 1 65 Pimento, small tins 1 65 Roquefort, sm. tins 2 25 Camembert, sm. tins 2 25 Wisconsin Daisy -__-- 26 Wisconsin Flat --_--- 26 New York June ---.- 34 San Sago 20 42 a 31 CHEWING GUM Adams Black Jack ---- 65 Adams Bloodberry ---- 0d Adams Dentyne ------ 65 Adams Calif. Fruit -- 65 Adams Sen Sen 6 Beeman’s Pepsin ------ 65 Beechnut Wintergreen_ Beechnut Peppermint--. Beechnut Spearmint -- Doublemint Peppermint, Wrigleys -- 65 Spearmint, Wrigleys -- 65 Teaberry ne Pen 65 COCOA FANG Cla on 4 Droste’s Dutch, 1 Ib._- 8 50 Droste’s Dutch, % lb. 4 50 Droste’s Dutch, % lb. 2 35 Droste’s Dutch, 5 lb. 60 Chocolate Apples -.-. 4 50 Pastelles, No. 1 ~_-- 12 60 Pastelles, % Ib. ------ 6 60 Pains De Cafe ------- 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles ------ 15 1 Ib. oo Tin Bon pe 8 00 7 sd | Rose Tin Bon es 13 re akios De Cara- U0 oo 13 20 12 oz. Rosaces ------- 10 80 % lb. Rosaces ~------- 7 80 ¥% lb. Pastelles -_---- 3 40 Langues De Chats -. 4 80 CHOCOLATE Baker, Caracas, %s ---- 37 Baker, Caracas, 4s ---. 35 SLOTHES LINE Hemp, 50 ft. _-_. 2 00@2 25 Twisted Cotton, 50 tt. 2s 3 50@4 00 Braided, 50 ft. -----__ 2 25 Sash Cord ------ 3 50@4 00 COFFEE ROASTED Worden Grocer Co. 1 Ib. Package Melrose 2.0 33 On 2 32 MUBKeO oo 37 WedTrow 2200 35 Morton House ____~---- : BROMO: 8 Royal Club -.-.--~...--- 31 RSTRNT AL McLaughlin’s Kept-Fresh Nat. Gro. Co. . Brands Lighthouse, 1 lb. tins.. 49 Pathfinder, 1 Ib. tins_- 45 Table Talk, 1 lb. cart. 43 Square Deal, 1 Ib. car. 39% Above brands are packed in both 30 and 50 Ib. cases. Coffee Extracts M. Y., per 100 ------ 12 Frank’s 50 pkgs. -. 4 25 Hummel’s 50 1 Ib. 10% CONDENSED MILK Leader, 4 doz. 7 Eagle, 4 doz. MILK COMPOUND Hebe, Tall, 4 doz. --. 4 50 Hebe. Baby, 8 doz. -. 4 40 Carolene. Tall, 4 doz. 3 80 Carolene, Raby ------ 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. -. 4 00 Quaker, Baby, 8 doz. 3 90 Quaker, Gallon, ® doz. 3 90 Carnation, Tall, 4 doz. 4 35 Carnation, Baby, 8 dz. 4 25 Oatman’s Dundee, Tall 4 35 Oatman’s D’dee, Baby 4 25 Every Day, Tall .--- 4 25 Every Day, Baby ---- : 25 Pet, Tall Pet, Baby, 8 oz. Borden’s Tall ~_------ 4 35 Borden's Baby ------ 4 25 CIGARS G. J. Johnson’s Brand G. J. Johnson Cigar, JOG) oa 75 00 Worden Grocer Co. Brands Airedale 35 00 Havana Sweets ---.. 35 00 Hemeter Champion__ 37 50 Canadian Club ------ 35 00 Robert Emmett ---- 75 00 Tom Moore Mon 75 00 Webster Cadillac ..-. 75 00 Webster Astor Foil__ 75 00 Webster Knickbocker 95 00 Webster Albany Foil 95 00 Bering Apollos -_---- 95 00 Bering Palmitas -- 115 00 Bering Diplomatica 115 00 Bering Delioses ~.-. 120 00 Bering Favorita ---- 135 00 Bering Albas --..-- 150 Ov CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 18 Horehound Stick, 5c -. 18 Mixed Candy Kindergarten ---~--.---- 17 IiGAUOP cocci 13 French Creams Mixture Fancy Fancy Chocolates 5 Ib. boxes Bittersweets, Ass’ted 1 75 Milk Chocolate A A 1 75 Nibble Sticks ~-__.._ 15 Chocolate Nut Rolls — 1 f5 Magnolia Choc --.-.. 2 Bon Ton Choc. -----. 1°50 Gum Drops Pails IADIRG | ce 16 Champion Gums ----.-- 16 Challenge Gums -----. 14 Jelly Strings --..----.- 18 Lozenges Pails A. A. Pep. Lozenges -. 15 A. A. Pink Lozenges -. 15 A. A. Choc. Lozenges_. 15 Motto Hearts --_---..__ 19 Malted Milk Lozenges -. 21 Hard Goods Pails Lemon Drops ---------- 19 O, F. Horehound dps._- 18 Anise Squares --_--_-- 18 Peanut Squares ------- 17 Cough Drops Bxs Putnam’s _-.- . 1 35 Smith Bros. - 160 taden ss 2 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 85 4 oz. pkg., 488, case 3 40 Specialties Pineapple Fudge -_-__- 18 Italian Bon Bons ~_-___-_ 17 Banquet Cream Mints_ 23 Silver King M.Mallows 1 15 Handy Packages, 12-10c 80 COUPON BOOKS 50 Economic grade 3 50 100 Economic grade 4 5u 500 Economic grade 20 60 1000 Economic grade 37 50 Where 1,000 books are ordered at a time. special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 Ib. boxes 2.2022. 43 DRIED FRUITS Applies N. Y. Fey., 50 lb. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated Choice __.. 24 Evaporated, Fancy -. 29 Evaporated, Slabs -_.. zu Citron 10 tb: Hox: 2 40 Currants Packages, 14 oz. -.___ 18 Greek, Bulk, lb, ~--_._ 18 Dates Dromedary, 36s ______ 6 75 Peaches Evap. Choice —......... 20 Peel Lemon, American _____ 30 Orange, American —_____ 30 Raisins Seeded, bulk ~_________ 10 Thompson’s s’dless blk 08% a ocgg S seedless, California Prunes 25 lb. boxes__@15 . boxes._@16 . boxes..@17 . boxes__@18 . boxes.__.@20 18@24, . boxes.__@24 Hominy 100 Ib. sacks __ 3 50 Macaroni Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 Bulk Goods Pearl, Elbow, 20 Ib. ~_______ % Egg Noodle, 10 lbs. -_ 14 Pearl Barley Chester | 22002. 3 75 OO 7 00 Barley Grits ~.._..-._ 5 00 Sage Hast India 2 10 Tapioca Pearl. 100 Ib. sacks __ 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant -. 3 50 FLAVORING EXTRACTS JENNINGS’ PURE FLAVORING EXTRACT Vanilla and Lemon Same Price A. -O8. =. 1 25 3% az. __ 4 20 2 0z. .. 2 60 4 0z. .. 4 80 8 oz. _. 9 00 16 oz. _. 15 00 3% oz. Amersealed At It 57 Years. Jiffy Punch 3 doz. Carton Assorted flavors. FLOUR Vv. C. Milling Co. Brands Lily White 8 Harvest Queen Yes Ma’am Graham, BOG ae 2 20 FRUIT CANS Mason F. O. B. Grand Rapids Half pint __ One pint __ One quart Half. gallon deat Glass Half pin ae One quart Half gallon — i hb SD aA es NRE Saget tae Ree OE OE December 18, 1928 MICHIGAN TRADESMAN 29 Jell-O a Sala 2 85 Sager tank wae oe SHOE BLACKENING Bue 2 85 TABLE SAUCES -O, ree v eled Por i oe. Climali 9 Minute, 3 doz, —----- 4 05 Rea Crown Gasoline __ 11 Clear Back -_ 25 00@28 00 — 1. Paste, doz. toe : 3 Giandwa. ua ae ee : 20 Lea & Perrin, large.. 6 00 Plymouth, White ..-. 145 Red Crown Ethyl ----- 14 Short Cut Clear26 00@29 00 Dri-Foot, d [ets Cone ini co. ie Quaker, 3 doz. ------ 225 Solite Gasoline -_-_____ 14 ee Cee ee 200 Go : : -- 390 Pepper ------------- _ 16 Bixbys, Dozz. --____- 1 33 Id Dust, 100s —----~- 4¢ Royal Mint 3 40 Shinola, doz é Gold Dust, 12 Large 320 qoeeecs, $ on... JELLY AND PRESERVES In Jron Barrels : es Golden Rod, 24 ----__ 4 25 one ya a epg 4s a oe Oeics Dry Salt Meats La France Laun., 4dz. 360 $h? %o0,.9 8 00m 47 eeeiod 40 1b. pele 1 8 So ee Saecas at D S$ Bellies -_ 18-20@18-16 Old Dutch Clean, 4 dz. 3 40 oe tis Pure, 6 0z., Asst., doz. 90 ; ewe ee se ae ns no 3 99 Caper, 2 oz. -.----._.. 3 80 Pure Pres., 16 0z., dz. 2 40 Brack Gi Taonia” a , S foe o uid, dz. 0 . 64S --------~- 5 ISO-VIS MOTOR OILS, Lard Peete Oe Paste, doa. 1 2c ON NO More, He “ek see Geers? ee ree Pure in tlerces,------ 12, Hnameline Paste, doz. 1 2 pub No More, 30 Lg 4 00 Japan 8 oz., per doz. -------- 36 pe ----------------- 77.1 50 Ib. tubs advance 4% -E Z. Liquid, per doz. 1 49 Spotless Cleanser, 48, Medinm 2 35@35 He. um -~------------ 77.1 20 1b. pails ___advance % Radium, per doz. __-_ 1 so 20 02 3.85 Choice -------------- 37@52 me oe ---------------- 77.1 10 1b. pails ___advance % Rising Sun, per doz. 1 35 Sani Wiest, i dox 325 TOeey 52@61 Y OLEOMARGARINE oe ee 77.1 5 Ib. pails ___-advance 1 654 Stove Enamel, dz. 2 80 Sapone. 3 dos. 3 15 Pg 1 aclge ee 54 : . 3 lb. pails ___.advance 1 Vulcanol, No. 5, doz. 95 Soapine, 100, 12 oz. - 6 40 . pkg. Sifting -_----- 14 ’ an Westeroraags Brands I e Compound tierces ____ 12 Vulcanol, No. 10, doz. 1 35 punta 100, 10 oz. 4 00 : istributor arine Compound, tubs _____- 124% Stovoil, per doz. _____ 10 Fe se ae te Gunpowder Sunbrite, 50s _....... 219 Choice ----------------- 40 Suasa SALT Wyandote, 48 _______. Zoe Fancy 47 Iron Barrels ae ges Wyandot Deterg’s, 24s 2 75 Pipht 65.1 ta oe 18 Colon‘al, 24, 2 Ib. ---. 95 4 Ceylon Metion 65.1 Frankfort _ Les 18 Colonial, 36-1% ___-_- 1 25 Pekoe, meditim —.....__ 57 Heavy 65 ae ee 21 Colonial, Iodized, 24-2 1 50 Soccial heavy ot oo. 31 Med. No. 1 Bbls. -_-_ 2 85 SPICES heen beeey et Vonecsn sor nnn nnn nn 19 Med. No. 1, 100 lb. bk. 95 Whole Spices English Breakfast : de 21 Cana. oe aR Loa ae 35 Farmer Spec. 70 Ib. 95 Allspice, Jamaica ---. @25 Congou, Medium -__.-_ 28 Mucee Sad a Peis «OOF = a 18 poe shee 50 Ib. 57 caves Zanzibar __-_ @38 aneeu. Choice -.__ 35@36 Finol, 4 oz. cans, doz. 1 50 desiinaieg 100 a 1c a Ce Canton _____- Ce ngou, Fancy -_.. 42@43 | Finol, 8 oz. cans, doz. 2 30 Butter Salt, 280 Ib or - Gincer . pkg.. doz. @40 Wilson & Co.’s Brands Parowax, 100 lb. -... 8.3 Smoked M Block, 50 Ib. a S Gi - ie @19 Oolon ils . Patowax 40. 1 Ib 8.55 eats 3lock, GO ID. 2222 40 zinger, Cochin ._.... @25 Medi 9 Oleo tant ano Hams, Cer. 14-16 ne Baker Salt, 280 Ib. bbl. 4 10 Mace, Penan t C a Se oP Parowax, 20, 1 Ib. -. 88 74 6 lb. @25 °4. 10 Ib b 2! Meee § ------ 39 Choice e 2 24 roe Cert., Skinned ea. per bale --._ 2 45 eae fo. fk @32 Fancy __. 50 ) Nut 22 18 ; B-18 Ih. _ @25 ae Ree per bale -___ 2 8h wise. Cie aoe 0 Ue ° Special Roll ~_--_------ 19 > Iam, dried beef Old es Table _..._—s-_- 42 woe 70@90 _____ @59 f ———— = oe ee @42 a oo Smoked, _ eerpiogae 105-110 _. @59 TWINE r alifornia Hams _. @17% - 1) 4 50 epper, Black -___.__ @46 Coton, 3 ply cone _____ 40 ASEMDAG Picnic Boiled Cotton, 3 ply Balls 42 gat ae ie ae “20 @25 Wool, 6 ply __ os Pl aan - Ee 4 20 Moc Eanes Hams __ i 7 amond. 144 box ___ 5 00 en inced Hams _____- i | Searchlight. 144 box. 5 00 aie Bacon 4/6 Cert. 24 O30 eet Cee Oe niet a) GTO hin Red Tahel. 144 bx 4 20 sre Allspice, Jamaica ___ @35 Ww Pb 40 Grain _____ 22 ' a Ohio Blue Tin, 144 box 5 00 Cloves, Zanzibar -_-_ @46 White aoe 80 grain__ 25 Onin Rine Tin. 720-1¢ 4 00 Cassia. Canton __.__. @28 ite Wine, 40 grain__ 19 i oo ge Ne oo 4 85 Beef At one Corkin _____ @35 ee elable, 144. 3 90 Boneless, rump 28 00@3: ard —------------ @32 x, CKING ae Sonic a 5 00 Semdac, 12 pt. cans 300 Rump, new ae 29 boosts a ron ee ------- aa oe : i g@roas 80 hs en. Semdac, 12 at. cans 5 00 Nutmess .... ses, NG. 2%, per erie col Se . lear Lidl oad White 9 @80 bhp 3. per gross _____ 2 30 afety Matches Beet cee 17 power: Coypsnne a Ga Ao per doz. 90 Ae eae aprika, Spani ae ester, No. 2 F Quaker, 5 gro. case--- 4 25 PICKLES og ee ne I - — @45 Rochester. No. 3, dos'2 09 ee Rayo, per doz. __ 75 i NUTS—Whole 5 gallon, 400 count -- 4 75 s ‘ Almonds, Tarragona__ 25 RICE easoning WOODENWAR i * i oF ie ik E i Brazil, New -------- 17 Fane Chili Powder, 15c 4 y Bl y SS ee , | + a0 Bask | Fancy w4 24 Sweet Small Fancy tas Rose ____ oe a : o. ‘ Celery Sait, 3 oz. __.. 95 Bushels, waco lee ; Filberts, Sicily -----_ 22 16 Gallon, 2250 ~----. m6 Ue me Run g, 32 26 oz. 2 40 oo 268) 90 wire handles ____. 1 75 Sete ee § Gallon, 750 -------- 9 75 ican . ms ae a 30 Garlic Sar 135 Bushels, narrow band. : ) Peanuts, Jumbo, std. 13 lodized, 32, 26 oz. -_ 2 40 FATE ~~~ —_--_-_---- 1 35 wood handles "1 80 ° : 3 ecans, 3, star i: Five case lots ___.-- 230 Ponelty, 3% oz. _--. 325 Market, dron handle. § : ; Pecans, Jumbo Dill Pickles Kitchen Bouquet __-_ 450 Market, single rae = : 5 Pecans, Mammoth --_ 50 Gal. 40 to Tin, doz.__ 10 25 RUSKS Laurel Leaves -______ 99 Market, extra i ae 1 = Walnuts, Cal. ____ 27@29 No. 2% Tine ___...- 2 26 Dutch Tea Rusk Co BORAX Marjoram. 104, ge Splint, large i e 8 aa 5 : Hickory -------------- 07 32 oz. Glass Picked_. 2 76 Brand. 2 ao 99 Splint, medium _____- 7 50 32 oz. Glass Thrown 2 40 . pe per case a Twenty Mule Team wo og —— 80 Splint, small = sg &4 ‘ rolls, per cas Pare oF + 87? Re Salted Peanuts Dill Pickles Bulk 12 rolls, per case ~~. 1 ey ‘8 ia pr pcan Cis Churns Fancy, No. 1 -___-_-__- 14 5 Gab. 300) 2c. 5 25. 12 cartons, pe ml 1, ce Barrel, 5 gal., eact 2 ) 4 0 per case __ 1 70 96, %4 oz. packages -. 4 00 B y . 2 40 q 16 Gal., 650 _-- -. 11 25 18 cartons, per case 2 5B Barrel, 10 gal., each__ 2 55 ! “onus Gal, 100 30 00 36 cartons, per case ~. 5 00 ities $ ig @ aul. ner ea te ‘ orn ‘ Almonds Salted __- 95 SOAP cj i ) ‘ in salted -------- 5 Kingsford, 40 lb y, Pails ) Peanuts. Spanish eIpES . SALERATUS Am. Family, 100 box 6 30 Powdered, bags oo? a 4 10 qt. Galvan‘zed ____ 2 60 a 12 rm and Hammer __ 375 Crystal White, 100 -. 4 20 Argo, 48, 1 Ib. pkgs. 3 69 12 qt. Galvanized __ 2 85 } ‘ erts —---_-_-------- 32 Cob, 3 doz. in bx. 1 00@1 20 Big Jack, 60s -------- 475 Cream, 48-1 4 80 14 qt. Galvanized 3 10 Pecans Salted ----_--- 82 Fels Naptha, 100 box 550 Quaker, 40-1 ____ 071 12 qt. Flaring Gal. Jr. 5 00 Walnuts Burdo _______- 70 SAL SODA Flake White, 10 box 4 20 te ee (2 10 qt. Tin Dairy _ 4 00 Chaustesce 6 pr White Na. 10s 3 75 ae nulared, 60 1! ap Rose, 100 box __-_ 7 85 nous MUNSE MEAT PEAVING CARDS Granulated, 18-2 ff. 1 °° Fairy, 100 box _-.___- 4 00 Gloss Mouse, Wood. hol None Such, 4 doz. _-. 6 47 Battle Axe, per doz. 2 65 packages _____ “1299 Palm Olive, 144 box 10 50 Argo, 48, 1 Ib. pkgs. 3 60 Mouse wood, 6 a oe a 3 doz. case __ 350 Torpedo. per doz. ---- 225 Lava, 100 box _------- 49) Argo, 12, 3 Ib. nha 2 ¢2 Mouse, tin, 5 eee Libby. Kegs, wet, Ib. 22 Blue Ribbon, per doz. 4 25 Octagon, 120 _- 5 00 Argo. 8 5 Ib. pkgs. _. 297 Rat. wood es a Pummo, 100 box _--_ 4 85 Silver Gloss, 48, 1 7) oa «6ORat, spring ae COD FISH Sweetheart, 100 box .. 5 70 Elastic, 64 pkgs. Sie Mouse, suring 2-7-7 1< : OLIVES Babbitt’s, 2 doz. ---- 2 75 Middles 20 Grandpa Tar, 50 sm. 2 1 aoe ey ae 3 30 eS =. 30 : peng os ee ee Grandpa Tar, 50 Ige. 3 50 iver. 60 Ths, 2 0 ; 10 oz. Jar, Plain, doz. 2 35 ‘ae % ib. Pure “3 19% Fairbank Tar, 100 bx 4 00 6 tac Carvel ‘ ; i oz. Jar, Plain, doz. 4 50 FRESH MEATS Wood hae ee 7 Tee = aa Soap, 100, 10c 7 £5 Medium Galvanized ~~ 7 75 ) int Jars, Plain, doz. 2 85 Beef 1 xes, Pure __ 30% Villiams Barber Bar, 9s 50 SYRUP Sinall Gaivantsea © asp ) Quart Jars, Plain, doz. 5 00 Whole Cod =. 11% Williams Mug, per doz. 48 ---- 6 75 1 Gal. Glass Jugs, Pla. 200 Top Steers & Heif. -.-. 24 : Corn Winik 5 Gal. Kegs, each 750 Good St'rs & H'f 15%@22 is Blue Karo, No. 1% __ 277 Banner, Globe’ ) 3% oz. Jar, Stuff., doz. 135 Med. Steers & Heif. —_ 19 ERRING CLEANSERS Blue Karo, No. 5, 1 dz. 391 Brass, single “227777 ‘oe 6 oz. Jar, Stuffed, doz. 2 35 Com. Steers & Heif. 16@18 Holland Herring , Hiue Kara No 16 $71 Glass singla ‘zs 9% oz. Jar, Stuff., doz. 3 75 Mixed, K Red Karo, No. 1 oro 6 00 ia | Keres 2 1 00 S % -. 305 Double Peerless jal. Jugs, Stuff., dz. 2 7 Veal ‘ Red Karo, No. 5, 1 dz. 4 29 Single P SS -_-__. 8 50 Mixed, half bbls 9 75 R = at : ingle Peerless 265 Top 2-2-3 21 Mixed, bbls ’ as 50 me = ted Karo, No. 10 .. 4 01 rere Queen ______ 5 a Gogh ice 19 ' Se eee ae , ee G Tniversal oe i ee . ee 16 Milkers, Kegs _____- 0 \ HENY ee ie ) eo Milkers, half bbls. __ 9 75 / i Imit. Maple Flavor aCe Wood Bowls Sn and Ge 20 L Milkers, bbls. ~____- 18 50 Ey N: ie Orange, No. 1%, 2 dz. 3 25 i im Batter: 5 00 Spring _ 24 K K K K Norway __ 19 50 oO ag UOrange, No. 5, 1 doz. 4 99 17 i ee ee 9 00 Spring Sib 22-245. 2 eS — iin 18 00 , seo PEANUT BUTTER ee 92 § 1b. pails -----_-___ 1 40 19 in. Butter $5 00 ) Madi 96 Cut Bunch eo 15 i 7 50 A Maple and Can Poor 2 20 Boned, 10 Ib. boxes __ 16 5 Sack ve 1 . 1 60 WRAPPING PAPER { , per gal. ____ ) : Hantee 6 al can 6k mS FO tags white 05% Mutton Lak : R Butchers D F ..-77777~ 06% Gina ake Herring ‘i Kraft ------. 06 oo eee aan le % Bbl., 100 Ibs. _... 6 50 é Maple Kraft Stripe _......~~ au Poor ------------------ Pichiene. per ral. ose ll * chs, pe poe Mackeral co — dusie, 5 ans — - ; Pork Tubs, 60 Count, fy. fat 6 60 COOKING Sunlight, 3 in ; i 5 Gel Car. Mo Brand loin, med, 242 2 19 Pails, 10 Ib. Fancy fat 150 80 can cases, $4.80 per case OIL Sunlight, 1% doz. ___ 1 35 24 1 1b. Tins Butts -_------ --- i . , Mazola veast Foam, 3 doz. -_ 2 70 ae fe ar oocemee Fo. ini hl! CS ) s Ib. palis a Neck bones 1... 2 06 White Fish Bon Ami Pd., 18s, box 1.90 Half Gallons, 1 doz. - 11 Ti j YEAST—COMPRES 5 D 1D. POUS ciccscscerese TrimmInes eens 11 Med. Fancy, 100 Ib. 13 00 Bon Ami Cake, 188 --1 62% Gallons. % doz. -_ 11 3 4Fleischma =e , nn, per doz. 30 30 MICHIGAN TRADESMAN December 18, 1929 THE FOREST PROBLEM. It Is Establishing Timber Growing As a Business. American experience in the growing of timber as a business does not go back far enough, so that we can draw safe conclusions and deduce principles. For careful investigation, in the effort to formulate valid rules and standards by which the principles of timber pro- duction can be determined, the evident to study European Their experience reaches course is for us experience. back for centuries with ups and downs due to failure to understand and fol- low correct principles and thereby we can learn facts from use of their ex- perience and not be required to work the same problem again. As one prominent forestry journal puts it, millions of dollars paid for forest experience by Europe can be made use of in America. Timber has inherent modes of de- velopment which do not essentially change with the centuries or the long!- tude of the various countries. From long and close study of such facts there have been deduced and developed in Europe principles which we should thoroughly understand. A century of exploitation of virgin timber brings us to the time when it is imperative that we Jay hold of the foundation princi- ples of timber growing as a business. We must face the problems of an era of timber production. As I published in March, 1929, “The basic idea of practical forestry is a plan of management whereby there can be maintained a continuing yield. This vield must be founded on and kept up by a well-proportioned growing stock and its efficient control and deve'op- ment. The manager must have a train- ing to fit him for the responsibilities foundation stock in The plan of manage- ment prevents or debars any reduction of keeping that good condition. in the amount of this foundation stock.” From Forest and Outdoors’ owned and published by the Canadian For- estry Association, in the issue of Feb., 1929, an article by Dr. J..H. White, Professor of Forestry, University of Torento, I quote in part, “In view of what has been said of European for- ests, the application to our conditions can be summed up very briefly. (a) Our unsatisfactory unmanaged forests give vield with the managed forest. As in all a very when contrasted business, production cannot be increas- ed without an increase in investment. (b) The only rational handling of our forests is one which aims to transform them into forests from which an equivalent to the growth alone is cut stock left intact—a condition of sustained yield manage- and the capital ment. (c) The preceding states what forestry is. It is evident that the capital stock must continue as a perpetual invest- ment and be so maintained. The prop- er maintenance being a very essential part of the business, in view of the nature of forest development. Continuing my own quotation, “The forest will then continue producing from generation to generation of owners. Each owner, while he holds title, will have use of the forest to the extent of the yield therefrom, but meanwhile subject to the responsibility of properly maintain- ing the foundation stock. The trees which are cut mark up the owner’s use of the forest.” We will quote from T. S. Woolsey’s Studies in French Forestry, p. 218: “Working plans are necessary because it is difficult to distinguish between the capital or growing stock, which is properly held in trust (13) and the annual income or growth which constitutes the owner’s returns.” The notation 13 shows that he makes reference to pp. 1-18 of a book by Pu- ton, published about 1874. This months after | had made the intensive now came to my notice several study of logical conclusions and pub- lished the aforesaid article from which I quote further, “When that yield is taxed it is a tax on the forest as a whole, because the yield is all that the owner can get out of it. The owner is not allowed to cut into so as to re- duce the total of the foundation stock and therefore, likewise, the State has no warrant to cut into and reduce it by a tax. This is the point where present tax methcds work steadily for elimination of the growing stock and consequent destruction of forests. The State should wisely abstain from tax- ing that foundation stock and then we can have permanent forests.” Each owner while he helds title is holding the foundation stock in trust for the next owner in line. logical deduction necessary to under- stand in the business of timber pro- It is a trust which the State must take due note of and the State rightful y shculd guard the execution of that trust, practically as overseer and co-trustee. The State cannot tolerate any reduction of the founda- tion stock, that stock should have first considera- This is a duction. safely allow or therefore, maintenance of tion, followed by taxation that is just and equitable, in view of what will be left for the holder of title. W. N. Sparhawk and W. D. Brush in Technical Bulletin No. 92, Jan. 1929, U.S.D.A., state as follows: “The pub- lic clearly has require and should require that forest land be kept preductive.” The logical deduction is that the State is co-trustee with the party holding title, the State being an overseer with rights of supervision to assure the public that the forests are being properly maintained. dent that, where forests are to be kept productive, the annual growth cannot all be the right to It is evi- taken as income, but is to be strict'y charged with expenses of re- growth and upkeep needed to maintain the forest in producing condition. We can logically deduce that when a law is instituted requiring that forest land be kept productive, thereby, the holder of title will be required to main- tain a growing stock effective for that purpcse and also thereby this requisite growing stock will have the status of a legal reserve absolutely necessary in order that the forest be kept pro- ductive. The holder of title is possessed of the forest as trustee, in duty bound tw pass the forest on with the legal re- serve unimpaired and with the State as overseer and co-trustee to assure that this legal reserve is so maintained and does so pass to future holders un- impaired. Quoting the remainder of my article of March, 1929: “Under management for a sustained yield the forest goes on from generation to generation of owners and from century to century of the State. These for- ests are rightfully the wards of the State, bebcause the corporate capacity of the State is the only adequate ag- ency of reliable supervision for the length of time such forests can endure. The State cannot evade or quit the responsibility of assuring the people that the foundation stock is well main- tained and adequately protected by State wherever State action can supplement and render more cer- tain the measures employed by the forest manager.” This is a fair presentation of the course of action brought on by laws requiring that forest land be kept pro- ductive. The immediate fact will be the in- stitution of a legal reserve wherever such a law is effective and the protec- tion and assurance of the continuity of such a legal reserve will naturally be through State supervision and guar- dianship. When timber production be- comes an established business a well maintained growing stock will be the fundamental first requisite because without such a reserve of perpetual growing stock the business will fall flat. The State clearly recognize that timber growing as a business will require laws and procedure co-ordi- nate and in harmony with the inherent natural laws of forest development. We cannot have a continuing yield without the requisite amount of grow- ing stock and, therefore, all action tak- en by the State must center on the protection and maintenance of the growing stocks as legal reserves. I have brought together basic truths about forests and have shown the log- ical deductions from those truths wherever the business of timber pro- duction is to become an established econcmic process in the development of our natural resources. As a practical application of the foregoing I submit the following out- line of rational law and procedure: There should be a rule that no tree of the final stand shall be cut that has less than a diameter limit set by the State Forester, but a higher limit can be set by agreement of the owner and State Forester in cases where it is de- sirable to maintain a greater quantity of perpetual growing stock. Of the quantity cut at any time, a requisite amount of the proceeds shall be reserved for necessary expenditures in the up-keep and cultural operations to maintain the productive power of the forest so as fully to carry on that work until the next cutting. Then the tax shall be fixed in just and equitable ratio on the remainder or net pro- ceeds of the income from that cutting. There shall be no direct tax on the action, must growing stock, which shall be treated and maintained in reality as a legal reserve under the supervision of the State Forester. The land used shall be treated and cared for as a part of the foundation structure of the forest and not taxed separate therefrom. From now on, in Michigan, the for- est problem is the problem of estab- lishing timber growing as a business. Forests will incidentally do other things for the general welfare, but to place the forests on a permanent foot- ing they should be dealt with as the foundation structure of the business of timber production. Frederick Wheeler, President Michigan Forestry Asso- ciation. —_—_»--.—___ Free Samples Pull Trade. A Western grocer writes. that he has had marked getting people into his store on his big sale days by advertising a free gift of a bag of samples with every $1 purchase. The bag usually contains four or five samples. It has been the policy of this grocer to maintain his regular prices on these big sale days. The free samples are used for the drawing card. As old as the idea of something free may be it still seems to be an incentive to bring people into the store. The samples cost the merchant noth- ing. This grocer found that manufac- turers were glad to co-operate with him in supplying samples when the plan was explained to them. With him it is a semi-annual adver- tising event. He begins collecting the samples a month or so before each sale starts. —_—_++.__ Selecting a Name For a Shoe Store. (Continued from page 19) Superb Shoe Bank The Superior A Sure Fit Sure Fit Shoe Store The Tenderfoot The Thoroughfare Tip-Top Shoe Store Top Notch Shoe Store The Tornado The Treadwell The Trilby Shoe Store The Triumph Shoe Store The True Shoe Store 20th Century Shoe Store U. C. I. X. L. in Shoes The Unabridged Shoe Renew The Uncle Sam Shoe Store The Union Shoe Store The Universal Shoe Store Up-to-Date Shoe Store The Up-to-Date Shoe Store Victor Shoe Store Victoria The Vogue The Wakeup Waukon Welcome The Whirlwind The White House White Lily Shoe Store The Wide-Awake Shoe Store The Wolverine The Wonderland The Worth More Shoe Store Ye Bootery Your Money’s Worth The Zenith Shoe Store ———_--> It is slightly amusing when a four- teen-year-old girl indulgently refers to her thirty-seven-year-old father as “old timer,” success in aoe RAW wiaiiaderacei sissies eens Sentinal tb eaN nee beta eRe C Ss Ean -4 as priest aoe ahi NDC nbemlaNRN RII SH December 18, 1929 MICHIGAN TRADESMAN 31 How To Price in Line With Accurate Margins. (Continued from page 20) Now, for our peas which cost us $1.70 we are going to get 100 per cent. That 100 per cent. is going to contain 32 per cent. of margin. Consequently our cost is 68 per cent. of what we are going to get. Hence, we divide our cost by 68 to see what one per cent. is. Our computations show that one per cent. is 2.5c or 2%c. I am not so polished on my school ma’am methods, but I think she’d write it thus: .025; and she’d then tell us that the way to multiply decimals by 100 would be to move the point two spaces to the right. In that way .025 becomes 2.5, or $2.50. But it is always safe to cut corners in this system of figuring, for it re- quires the simplest perception and most ordinary common sense to see what the correct answer is to any set of figures. We simply learn at once that prunes at 1334c are written .1375; and at 135c down at .13625. Similar figures are used on other items. Points are forgotten. Results just leap out of sets of figures with absolute correct- ness and in a few days this method be- comes as simple as two plus two. Now please note: I shall be glad to have you put up to me specific prob- lems. I am used to having men ask me how to figure margin on carpet tacks which are discounted 80, 10 and 10 from list. So come along. Let us clear this up as we go. For it will do none of us good unless it is made perfectly clear and understandable. Paul Findlay. are written —_+-.>___ Most Effective Cuts Bring the Best Returns. (Continued from page 21) Meats to the retailer and to the packer are just something which represents a margin of profit—something to buy and sell—but to the ultimate consumer it is something with which to prepare an attractive meat dish. We have found tremendously interested in this subject of retail meat cuts. Perhaps this is because meat represents about 40 per cent. of their expenditure for all food. Beef is one of the staple meat articles of food and many meals are planned around the meat dish. Altogether this method of: cutting is built around more attractive dishes. The proof of the pudding comes in the tasting, so let us not overlook the importance of sat- isfaction in the prepared meat dish. Our beef to-day is on the consumer’s table from one week to ten days from time of slaughter. This means quick turnover and elimination of slow: mov- ing cuts. Some of the cuts in particu- lar, such as the neck, the plate, the chuck, the hanging tenderloin, the skirt and flank are never as valuable as the day they arrive at the market, and that is the time to prepare these cuts in an attractive and satisfactory man- ner. The entire demonstration is made very flexible, so as to produce a higher percentage of either steaks or roasts, to meet changing market prices on the wholesale cuts and varying seasonal demands. There are no left-overs or slow-moving cuts in this method of cutting and the retailer has only to housewives to be look over the complete display in or- der to be convinced of this. Each cut is not only unsurpassed in attractive- ness, but also practical and simple to prepare. Markets to-day equipment to show off their merchan- dise to best advantage are fast becom- ing the exception. without Such outstanding cuts as the clear cut shoulder with the pounded cod fat added have attracted unusual attention. means not only increased attractiveness and _ pal- atability in the meat cut, but also a profitable outlet from what a great This many retailers consider to be a by- product of beef. The process of inserting lard or cartridges of beef fat into the leaner cuts of the meat with the use of the larding needle which has created very favorable comment, is out- standing achievement of the National Live Stock and Meat Board in their experimental work. This is the only larding needle which was ever made practical for the retailer to use. Don’t base your cutting methods on opinion. another The best thoughts of retailers through- out the country have been assembled; also the packers have contributed many ideas which are conveyed to the retail meat industry in a brief, clear and concise practical beef cutting ex- hibition. The National Live Stock and Meat Board of Chicago is rapidly becoming recognized as a real power for the benefit of the industry and this in- cludes the important link in the chain known as the retail meat dealer. The Board has received requests from every section of the country for meat cutting urgent has new line of information, so been the demand for this educa- tional endeavor. Cashing in on beef and cashing in on lamb booklets, which distributed to over 35,000 United States brought a very favorable reaction from the trade. These books with graphic illustrations just how each cut is prepared, step by step. Hundreds of thousands of meat recipe books have have been retailers in the have show been placed in the hands of consumers through distribution through the re- tailer. new possibilities for the correct prep- These have brought out many aration of meat cuts. Newspapers, trade papers and radio broadcasting stations in every state in the Union have been supplied with meat talks and correct meat information. We need more co-operation from the retailer in this project of creating a more meat- minded populace in the United States, and certainly there is no better way to get this first hand information than through attending demonstrations of this kind. Over eighteen universities and agri- cultural experiment stations have pledged their whole-hearted support to this Certainly it behooves every retail merchant to enlist his services in defending meat. Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Dec. 4—In the matter of John Folkema, Bankrupt No. 3735, the trustee has heretofore filed his final re- port and account, and a final meeting of creditors was held Nov. 12. There were no appearances. The trustee’s final report and account was considered and approved and allowed. Claims were proved and allowed. An order was made work. meat for the payment of expenses of admin- istration, and a first and final dividend to general creditors of 19 per cent. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and returned to the district court, in due course. In the matter of Henry Boutell, Bank- rupt No. 3730, the trustee has heretofore filed his final report and account, and a final meeting of creditors was held Nov. 18. There were no appearances, other than that of the attorney for the bank- rupt. The trustee’s final report and ac- count was considered and approved and allowed. Claims were proved and allow- ed. An order was made for the payment of expenses of administration and for the declaration and payment of a first and final dividend to creditors of 7 per cent. No objections were made to the discharge oft the bankrupt. The final meeting of creditors then adjourned w.thout date, and the case will be closed and returned to the district court in due course. Dec. 4. We have to-day received the schedules in the matter of Burt Hiller, Bankrupt No. 3954. This is an involun- tary case. The schedules show assets of $1,350.65 with liabilities of $1,834.51. The first meeting of creditors will be called and note of same made herein. The list of creditors of said bankrupt is as fol- lows: aie Hammil, Ludington Midwest Coat, _.Mfg. Co., Milwau. Hoekstra Shoe Co., Grand Rapids Dr. Muenzer, Milwaukee ‘ Herald-Bertsch Shoe Co., Grand R. Cc. J. Farley Dry Goods Co., G. R. Middleton Mfg. Co., Milwaukee Harper Kirschner Co., Chicago Lady Grey €o.. Chicago = Rice & Hutchins Shoe Co., Chicago 6 H. Stern Bro. & Co., Milwaukee _- ¢ Charles Mies Shoe Co., Cincinnati 3: Robs Hroe., Chieaco ............... 2 Cc. EB. Long & Co., Grand Rapids. 223.1: J. Herman Shoe Co., Boston —___- Kalt-Zimmers Mfg. Co., Milwaukee Cambridge Rubber Sales Co., Carmibrides. Mass. ........._.... $1.36 Dec. 5. We have to-day received the schedules, reference and adjudication in the matter of Joseph Nadeau, Bankrupt No. 3976. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Muskegon Heights, and his occupat on is that of a merchant. The schedule shows assets of $1,618.69 of which $500 is claimed as exempt, with liabilities of $1,783.88. The first meeting will be called promptly, note of which will be made herein. The list of creditors of said bankrupt is as follows: G. R. Store Equip. Co., Grand R. $26.80 L. C. Smith Type. Corp., Chicago 46.90 M. H, Furn. Co., Muskegon Heights 47.50 Radiant Specialty Co., Chicago 25.00 Todd Sales Co., Grand Rapids 35.00 Warder Paper Box Corp., Dunkirk 16. J. F. Barker & Co., Detroit —- 128.5 Cluett, Peabody & Co., Chicago 72.: Daniels & Rabe Co., Chicago oe. Derby Cap Mfg. Co., Lou_sville $37. Int. Hdkg. Mfg. Co., New York 26.25 Irving Cone Co., New York 19;. Kling Bros. & Co., Chicago - Sie Lamb Knit Goods Co., Colon 226. Manassee Hat Co., Grand RaRpids 127.2: Nuway Strech Suspender Co., Adrian 41. Phillips Jones Corp.,.-New York __ 86. Parrottee McIntyre & Co., Chicago 68.2: Steindler Paper Co., Muskegon 12.00 Smart Set Shirt Co., Hazelton, Pa. 40.10 Stevenson Underwear Mills, Pouch Beng 2... 101.40 M. & D. Simon Co., Cleveland _.. 57.58 Triangle Neckwear Co., Chicago .. 26.29 Weiner Cap Co., Grand Rapids 63.00 J. EB. Watt Co., Chicago 34.00 First State Savings Bank, Muskegon Heights __--~---- ul 160.00 Muskegon Heights Lumber Co., Muskegon Heights ___-_---- 13.83 M. J. Rubin Co., Chicago 36.15 In the matter of Joseph Nadeau, Bank- rupt o.N 3976. The first meeting of cred- itors has been called for Dec. 19. InI the matter of West Michigan Fur Farms, Bankrupt No. 3968. The sale of assets has been called for Dec. 19, at the premises formerly occuvied by the bank- rupt, R. F. D. No. 1, Grand Haven, The stock consists of approximately 400 vari- ous breeds of rabbits, appraised at $614.50; also hutches, water jars, and various things pertaining to keeping a rabbitry, appraised at $665.50. All in- terested in such sale should be present at the date above stated. In the matter of Bernard L. Maller, Bankrupt No. 3959. The sale of assets has been called for Dec. 20, at the prem- ises formerly occupied by the bankrupt 781 Pine street, Muskegon, all the stock in trade consisting of furniture, ete., all Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich Phone Federal 1944. used in a retail furniture store, appraised at approximately $514.75; also fixtures used in said business appraised at ap- proximately $57.50. All interested in such sale should be present at the date and time above stated. In the matter of Joseph Nadeau, Bank- rupt No. 3976. The sale of assets has been called for Dec. 20, at the premises formerly occupied by the bankrupt, 16 Broadway, Muskegon Heights, all the stock in trade consisting of men’s furnish- ings and haberdashery, scheduled by the bankrupt in the approximate sum _ of $1,200, together with fixtures used in said business, scheduled by the bankrupt in the approximate sum of $150. All in- terested in such sale should be present at the date and time of sale above stated. In the matter of Lawton D. Smith. Jankrupt No. 3769, the trustee has filed his final revort and account, and a final meeting of creditors was held Nov. 19. There were no appearances. The trus- tee’s final report and account was ap- proved and allowed. Claims were proved and allowed. An order was made for the payment of expenses of administration and for the declaration and payment of a first and final dividend to creditors of 5.8 ner cent. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the ease will be closed and re- turned to the district court. in due course. Dec. 5. On this day was held the first meeting of creditors in the matter of Ralph V. Allen, Bankrupt No. 3966. The bankrupt was present in person and rep- resented by attorneys Hilding & Hilding. No creditors were present or represented. Claims were proved and allowed. The bankrupt was sworn and examined with- out a reporter. C. W. Moore, of Belmont, was named trustee, and his bond placed at $100. The first meeting then adjourn- ed without date. On this day also was held the first meeting of creditors herein in the matter of Lee Grose, Bankrupt No. 3962. The bankrupt was not present in person on account of illness, but represented by attorney Richard C. Annis. No creditors were present or represented. No claims were proved and allowed, No trustee was appointed The attorney for the bankrupt was sworn and examined with- out a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, aS a case without assets. a A boss who knows his stuff doesn’t have to keep telling of it. 3 Business Wants Department Advertisements Inserted under this head for five cents a word the first insertion and four cents a word fer each subse- quent continuous insertion. [tf set in capital letters, double price. No charge tess than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. For Sale — Brick store building in Shepard, about S80 x 40 feet, one story and basement. Near oil region. A bar- gain. Mrs. Ellen Ryckman. Ithaca, Mich. 198 FOR SALE—Hardware stock and fix- tures in Southern Michigan. Get in touch with owner by addressing No. 199, c/o Michigan Tradesman. 199 Position Wanted—As displayman in Ge- partment store. Now employed. Desire to make change about January 1. Eight years’ experience. Highest reference. Address No. 197, c/o Michigan Trades- man. ee ees ee FOR SALE—High-class hardware busi- ness, showing profit on $50,000. Supports four people. $7,000 cash. Whittemore. 1028 State St., Santa Barbara, hae? ° 195 FOR RBENT—One of the finest and best stores, best location in the city of Cadillac. Albert F. Fisher, 421 No. Mitchell St., Cadillac, Mich. 1G If you are interested in buying a busi- ness anywhere in the United States or Canada. write for our monthly bulletin. UNITED BUSINESS BROKERS, 2365 1st National Bank Bldg.. Detroit, Mich. 157 _ For Sale — Solid oak tables, desks chairs and other office equipment. Used only a few months in office of a local broker. Cheap for cash. On display at our office. Tradesman Company. I OFFER CASH! For Retail Stores—Stocks— Leases—all or Part. Telegraph—Write—Telephone L. LEVINSOHN Saginaw, Mich. BKC) ty aye h ad Established 1909 32 MICHIGAN TRADESMAN December 18, 1929 From the Metropolis. Flames discovered early last Thurs- day morning razed the Iodent Chem- ical Co. plant at 1011 Lafayette boule- vard, causing a loss of $200,000. Ac- cording to J. W. Kane, secretary of the company, new machinery, material and supplies intended to increase pro- duction was on the way at the time of the fire, so that practically all orders would be shipped immediately. Tem- porary offices are established at the Fort Shelby Hotel. Establishment of a rendezvous for pilots visiting and residing in Detroit, to be known as aviation headquarters for sky wanderers, soon will be effected at the Fort Shelby Hotel. Bruce Millar, for the past six years on the staff of the sales and advertis- ing department of the General Motors Corporation, has joined the Detroit office of Batten, Barton, Durstine & Osborn, National advertising agency of New York City. Charles F. Mann has disposed of his drug store at 4669 Woodward avenue to the Economical Drug Co., which conducts a chain of drug stores in Detroit. B. E. Peabody has succeeded Lerch- en Bros. in the meat business at 8221 Woodward avenue. Frank Gorski, who conducted a meat market at 11437 Van Dyke avenue, has disposed of the business to Joseph Kreibic. George Epstein is succeeded in the meat business at 16025 Woodward avenue by ‘Sam Zasser. The Emerson Shoe Co., Roekland, Mass., has leased for ten years the property at 13909 East Jefferson avenue. The store will be their sixth in the Detroit area. Sallan, Inc., jewelers, has leased for five years the property at 9513 Joseph Campau avenue. Neisner Brothers, owner of a chain of 5c to $1 stores, took a thirty year lease on the property at the Southwest corner of East Jefferson and Drexel avenues. They will erect a building immediately which will house their ninth Detroit store. Directors of Union Title & Guar- anty Company have elected Edwin H. Lindow president and John N. Stalker, formerly president, was elected chair- man of the board. Lindow, who has been vice-president "and general man- ager of the title company, came to the Union Trust Company in 1909. He has been actively connected with the abstract and title departments for twenty years. Other officers of the Union Title & Guaranty Company were re-elected as follows: Lawrence C. Diebel and James E. Sheridan, vice- presidents; Byron G. Kelly, Louis F. Becker, Clarence W. Seery, Ralph H. Frede, Howard P. Morley, Edward Straehle and Frank I. Kennedy, as- sistant vice-presidents; George A. Dankers, Carl F. Rohde, D. Hazen Wode, Edwin A. Wagner, Edwin L. Hanson, Thomas P. Dowd and George W. Holland, assistant secretaries. Ho- bart H. Hoyt, John H. French, Lu- man W. Goodenough, Andrew L. Malott, Lewis S, Walker, Luther S. Late News Michigan Trowbridge and Lindow were chosen directors. The Congress Wet Wash Laundry, Inc., bought a site at 654 Meldrum avenue, just off Jefferson avenue. A modern laundry will be erected here in the spring. Echelmeir Bros., plumbers, at 13151 Harper avenue, have changed the name of their establishment to Echel- meir’s, Inc. Detroit Council No. 9, plan on a big celebration in honor of the fortieth anniversary of the Council on Dec. 28. U.C. T. members, readers of the Tradesman, who are in Detroit on that date are cordially invited to join in the festivities. The event is scheduled to be held at G. A. R. hall, Grand River avenue at Cass avenue. Automobile production in the De- troit district is gaining at a rapid rate. Although the December output is not expected to be especially large, it will be well over the ‘figure for the past month. A great proportion of this in- crease in production is due to the fac- tories tuning up their plants on new models which will be displayed for the first time at the New York Automobile Show. The trend of motor car prices at the present time seems to be upward. Al- ready two companies—Cadillac and Buick—have announced price increas- es and several other organizations are expected to make announcements in the near future. Early last Fall ex- perts in the industry said that prices were too low and that revisions would necessarily have to be made by some o the manufacturers. Large numbers of automobile deal- ers have been coming to Detroit dur- ing the last week to see the new models. Nearly all of these dealers are in an optimistic frame of mind and are looking forward to good business, at least during the first six months of the coming year. While some admit there is a considerable number of used cars on the market all over the coun- try, they do not seem to feel that the supply is excessive, especially for this season of the year. Motor car manufacturers are look- ing forward to a further increase in export business the coming year. Mak- ers who maintain overseas organiza- tions (and nearly all of them do) have been adding to the personnel of these organizations and will canvass the for- eign markets more thoroughly than ever before. It is believed that there will be heavy gains in exports to South American markets especially and also to Australia. At any rate the American manufacturers are planning to “go after” these markets as strong- ly as possible. James M. Golding. ———_+»2+>—___ Three New Readers of the Tradesman. The following new subscribers have been received during the past week: Grand Rapids Savings Bank, 1446 Grandville avenue, Grand Rapids. Grand Rapids Savings Bank, Leon- ard-Turner Branch, Grand Rapids. E. J. Covell, Grand Rapids. ger Se a as A wise managment lets the men know something of the problems of the business, CHERRY GRADES. (Continued from page 25) try in a manner satisfactory and of a good quality is our responsibility and our problem. The cherry grower of Michigan can- not isolate himself from his fellow fruit producers the country over, neith- er can the canner. The ipsi dixit of a Michigan producer and canner is no more potent than that of a grower of peaches across the continent or the operator in pineapple out in the Pa- cific ocean 3000 miles to the West or the fruit operator in Georgia, Florida or Porto Rico. A leaf may well be taken from the development of the fruit interest in these far away states. In 1919 California packed 5,000,000 cases cling peaches. Ten years there- after or in 1928 she packed nearly 15,- 000,000 cases. Prices have naturally fluctuated, but we have as yet to see the statistician who has written “over production” applied to California peaches. Consumption in the item has kept pace with the production and many of our countrymen have been able to en- joy this delicious fruit unstintingly. Canned pineapple was not unknown thirty years ago. Its sale was limited and the trade upon it was slow and halting. This did not deter the men who are responsible for the develop- ment of the Hawaiian pineapple busi- ness from entering into this field of endeavor. In 1903 the first commercial pack of Hawaiian pineapple was made and amounted to 1893 cases. In 1929 the output will reach the enormous quan- tity of practically 10,000,000 cases. The supply in sight is not enough to meet the consuming demand until the new pack becomes available. The successful development was not a matter of chance. Intelligent and joint effort on the part of the growers and canners bent upon making an ap- pealing product for the cosumer has beeén the consistent policy of these operators and the public has been glad to support their endeavors. In our own state of Michigan the protection of the State has been ac- corded to other leading commodities. We hope the time will come when the interests of the State may be extended to cherries. We see no reason for worry as relates to the increasing ton- nage which is coming in sight. If we want to worry then we should worry, lest we permit cherries to be shipped out of the State, cherries which we ourselves would not eat and which would not be a credit to our industry. As matters now stand, in the fin- ished product the consumer has no assurance other than the individual brand upon the can as to the quality of the contents. —— Items From the Cloverland of Michi- gan. Sault Ste. Marie, Dec. 17—Naviga- tion on the American side of the river was ‘brought to a close last Friday when the fourth and last lock closed for the season. The locks are being pumped out and getting ready for the winter repairs, but the Canadian lock is still open and will take care of any of the boats which have to pass. The United States Navy hydrographic watches at the locks have also been discontinued for the séason. The hotel at Raco was totally de- stroyed by fire Thursday noon, caus- ing a $5,000 loss. The hotel was own- ed by Cartier & Rath. The loss was covered by insurance. As there is no fire fighting equipment at Raco the fire gained headway very fast and in a short time the building was a mass of ruins. Cartier & Rath have a large sawmill at Raco and it is quite prob- able that the hotel will be rebuilt. By a decree of the court here, the receivership of the Soo Beverage Co. is to be continued until the sale of the property can be effected. The date has been set as June 20, 1930. Don Finlayson, the receiver, testified that there is still to be paid the sum of $17,- 165.39 in principal and interest. The Beverage Co. is making creamery butter. The clothing store of S. Marks and the shoe store of Kinneys suffered an almost complete loss bv fire on Sun- day afternoon. The three upper stories of the building suffered a water loss. It was the biggest fire on Ashmun street for a number of years, calling out the entire fire department, as wel. as the fire engine. Years ago we said that beef was the highest “when the cow jumped over the moon,” but times have changed and now the steer is champion. According to the prices paid at the stock show at Chicago last week the moon would not be in it. Gust Lehman, one of the DeTour merchants, has closed his grocery for the winter and will go in the lumber- ing operations until next spring, when he expects to re-open the store again. From all accounts the Soo seems to hold the record for the most snow so far this year, as only a few miles around here there is not nearly so much snow, but the city equipment is getting the streets cleaned rapidly with a 24 hour shift and the trunk lines are mostly all open again. The following trunk lines which will be kept onen are U.'S. 2, M 5, M 6, and M 26, ecept between Shingelton and Wetmore (use M 94 Shingelton to Munising). U S 31, M 35, U S 41, ex- cept Marquette and Negaunee (use route M 28) Hancock to Calumet (use M 26), short cut to Copper Har- bor, M 45, M 48, M 64, M 67, M 69, M 73, M 77, M 94, open ten miles North of Manistique and from Shingel- ton through Munising to Au Train. M 98, M 135, from Curtis to Helmer M 141. An accurate account has been kept of the profits on poultry in Chippewa county and the annual report shows a profit of $10,366.52 for 1929. Twelve poultry farms, with a total of 1,842 birds, produced 335,293 eggs and re- ceived a total of $10,766.52 from eggs and meat sales. The annual report of the twelve demonstration poultry farms in this county shows that marked progress has been made during the past year in the raising of chickens and an increase is shown in the receipts over and above feed costs. D. L. McMillan, county agricultural agent, in comment- ing on the report, said: ‘These records are averaging higher than ever be- fore.” Norman H. Hill, formerly editor of our daily paper, who left -here to ac- cept a position as assistant business manager of the Detroit Times, has been promoted to the position of busi- ness manager of the Baltimore News and Sunday American. Norm will leave Detroit after Christmas. As an optimist we don’t believe that stocks and skirts will stay down. William G. Tapert. ———_ 2. —___ Be ready to assist; some day you may need assistance, ITH losses lower, with expenses | lower, with no inside profits for invested capital—you would expect the net cost of Mutual insurance to be less. It is. oe The saving in cost is not made at any sacrifice in safety and strength. The mutual plan of operation is right. Mutual insurance is better protection. Because it is better it costs less. May sound unreasonable if you are not ~~ informed. An investigation ts convincing. For the sake of yourself and your bus- iness, investigate. MUTUAL INSURANCE Is An Investment of Good Judgement GC O20 K The Mill Mutuals Agency Lansing, Michigan Representing the Michigan Millers Mutual Fire Insurance Company (MICHIGAN’S LARGEST MUTUAL) and its associated companies ‘COMBINED ASSETS OF GROUP $62,147,342.79 COMBINED SURPLUS OF GROUP $24,791,128.22 Fire Insurance—All Branches Tornado Automobile Plate Glass 20 to 40% SAVINGS MADE Since Organization