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CHICAGO. U.S.A.

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The name Semdac is extensively adver-
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Take advantage of the sales opportunities
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4124

 

 

 

 

 

 

SEMDAC

FURNITURE DRESSING
LIQUID GLOSS

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Forty-seventh Year

GRAND RAPIDS, WEDNE SDAY, DECEMBER 25, 1929

Number 2414

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men,

 

SUBSCRIPTION RATES are as follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
zach. Extra copies of current issues, 10 cents; issues a
nonth or more old, 15 cents; issues a year or more
sld, 25 cents; issues five years or more old 50 cei.ts.

 

Entered September 23, 1883, at the Postoffice of Crand
Rapids as second class matter under Act of March
3, 1879.

 

JAMES M. GOLDING
Detroit Representative
409 Jefferson, E.

 

Correction Gladly Accorded.
Toledo, Dec. 24—Thank you very
much for your letter of Dec. 21, and
for the splendid attitude you take with
regard to the article in the Tradesman
which incorrectly stated the ‘position
of our company.

I am attaching a letter addressed to
you, and we will very much appreciate
vour reproducing this communication
in the next issue of the Tradesman,
giving it the display and location it
should have to correct the impression
that has been made. This was, indeed,
an unfortunate incident, since it has
brought us a great many enquiries
from other of our jobbing connections
asking for an explanation. While, .of
course, we can make a very satisfac-
tory report to those who give us the
opportunity to do so, it, nevertheless,
has created the wrong impression with
those who do not ask.

J. W. Koehrman,
President Woolson Spice Co.
——_.+.

WORLD STANDARDIZATION.

A movement to standardize the
whole world in all its activities would
fortunately be as futile as it would be
ambitious. Dull uniformity would be
a poor substitute for the national and
racial variety which still exists. It
would deserve a “So This Is Progress”
cartoon. But within limits world-wide
standardization is very much to be
desired. An example of this kind of
standardization is proposed by the
American Standards Association, which
forecasts international co-operation in
the setting up of standards for ma-
chines, tools, materials and industrial
products.

Both the American exporter and the
European consumer will be benefited
by an arrangement which makes it
possible for minor parts of a machine,
for instance, to be replaced promptly
instead of having to be ordered from
this country. The immense volume
of American exports such as machin-
ery, automobiles and other mechanical
products renders such an arrangement
extremely useful.

Apart from direct benefits of this
kind, the co-operation of American
and European standardizing bodies

should be of value in the exchange of
ideas and in a general paralleling of
effort. These results will doubtless
flow from the organization of the In-
ternational Standards Association, in
which nearly a score of nations is rep-
resented.

If as much can be accomplished in-
ternationally in the direction of wise
standardization as has been accom-
plished in this country during the past
decade, the saving will richly repay
the effort put forth. Few persons are
aware how much was achieved in this
way under the advice and direction of
Mr. Hoover as Secretary of Commerce.
Fantastic multiplication of kinds and
styles of various articles was greatly
reduced without injury to the useful-
ness or the attractiveness of the article.

 

THE NEW RUBBER PLANT.

Apparently there are two principal
methods of making monumental dis-
coveries. One is to fall over them
while looking for something else, as
Columbus discovered America and the
ancients discovered the secret of glass-
making. The other is to go looking
for them as you might look for a
needle in a haystack, it being firmly
presumed that the needle is there if one
will look long enough. In the latter
manner Mr. Edison is on the trail of
a synthetic rubber, cheap and plentiful
enough to compete with the natural
output of the gum trees. According
to latest reports, he has found it at
last in the goldenrod, the sneeze-laden
glory of the fields, whose only previous
justification for existence was its color-
ful contribution to the dying days of
summer.

Imagination roams high, wide and
handsome around the newly appointed
rubber plant, to speculate in what man-
ner it will be reincarnated in an auto-
mobile tire or a pair of shock-absorb-
ing heels. Will Mr. Edison boil and
distill its golden blossoms or will he
raise trees of goldenrod and tap their
trunks for the precious juice? Will
he make pulp of these yellow weeds
and by 'some alchemy of chemistry in-
spire the result with the stretch and
snap and toughness of rubber? Will
he emulate the pork packers, who make
use of all of a pig save the squeal, and
find a profit in everything of golden-
rod except the sneeze?

Other questions haunt the imagina-
tion with an ominous possibility. Is
Mr. Edison about to establish great
goldenrod plantations, to become the
Bad Lands of the hay fever season?
Is there to be a Sneeze Belt across the
country wherever climate and soil are
favorable to the yellow rubber plant?
And if so, is not this too great a price
to pay for progress and independence
from the British rubber trust?

 

Our real home is our mind.

THE NATION’S INCOME.

The steady rise, without sharp busi-
ness booms or slumps, in the standard
of American living which has been
observed over a period of years has
been reflected in “a gradual shift in
the occupations of the people,’ Sec-
retary of Commerce Lamont remarks
in his annual report. “The proportion
engaged in the production of neces-
saries of life has steadily fallen, more
and more labor being set free to pro-
duce advanced commodities and _ ser-
vices.”

Yet with the progress made in pro-
viding comforts, conveniences and fa-
cilities for increasing leisure—all pro-
motive of advancement in health and
spiritual welfare—there has been in-
crease in farm incomes and in buying
power of the dollar. Factory employ-
ment, for a time declining, is again
on the up-grade to supply the growing
demand for facilities and service which
have become virtually necessities.

Secretary Lamont’s report gives add-
ed authority to a statement of the
National Bureau of Economic Research
that since 1923 the average annual in-
come of the people of the United
States has progressively increased at
the rate of nearly $3,000,000,000 a year.
The total realized annual income of
1928 is put at $89,419,000,000, which
compares with $65,494,000,000 in 1919
and $29,605,000,000 in 1909. The ad-
vance has been uninterrupted save in
1914, the year of the beginnning of the
kaiser’s war, and in 1921, the year of
post-war deflation.

A gratifying feature of the state-
ment is that wage earners’ and salaried
workers’ incomes showed an increase
greater than that of entrepreneurs as
compared with the respective incomes
in 1922. If such were needed, here is
evidence that the poor are getting
richer along with the rich.

 

TO MAKE PERJURY UNSAFE.

Perjury is increasing, but convictions
for perjury are far from numerous.
This statement is made by a district
attorney in the current issue of the
Panel in an article in which he does
not stop with discussing causes but
suggests what should be at least a
partial remedy.

To prove that one has committed
perjury is very difficult. The fact that
a witness has made statements incon-
sistent with those he makes on the
stand may not be enough. In the first
place, the previous statements must
have been made under oath and_ in
writing. But even when these condi-
tions have been fulfilled the jury must
find that the testimony which the wit-
ness has given at the trial is false.
Thus the law itself carefully provides
a large loophole for the perjurer.

Having made the proof of periurv
difficult, the law proceeds to make con-

viction hard by imposing so severe a
penalty that juries often refuse to re-
turn a verdict of guilty.

To meet the objection of unconstitu-
tionality the district attorney proposes,
so to speak, to create a crime—the
crime of false swearing. In perjury
the false testimony must be material.
In false swearing it need not be ma-
terial. Perjury is a felony. Fatse

swearing would be a misdemeanor.

 

THE BIRTHRIGHT.

After a period of doubt and experi-
ment with new notions, science seems
to be returning to heredity as_ the
fundamental determinant of ability.
Recently a professor from Germany
found proof to his own _ satisfaction
that talent is born and not made and
that hard work and experience add
little to the native birthright of the
individual.

There is an opening for a sort of
scientific fatalism in this doctrine, un-
less it be qualified by other facts. It
is certain, for example, that though no
silk purses are made from sows’ ears,
it is quite possible that excellent ma-
terial may go sadly to waste by
neglect. It is likely, moreover, that na-
tive talent is rarely developed to its
full power, and certainly it can never
be so without the hard work and ex-
perience which the pessimistic profes-
sor makes of so little importance.

But it seems reasonable to suppose
that men do rise a little by tugging at
their own shoestraps, or else there
would be nothing to account for
progress except some beneficent series
of lucky accidents. It may be only a
fractional advance which each genera-
tion or century or epoch makes, and
history seems to say so. But some-
how the birthright of humanity does
change, and presumably for the better.

A LOAF OF BREAD.

In this, the greatest wheat country

 

of the world, the per capita consump-
tion of bread is half a loaf a day.
In England and France it is a whole
loaf. If and when the three-million-
dollar advertising campaign shortly to
be inaugurated by organized American
bakers puts the American per capita
use of bread on a par with that of
England and France, one, at least,
of the major economic problems of
the American wheat belt will be solved.
Conceivably, Congress could break the
back of the farm bloc if unbiased
thought were given to devising ways
and means of increasing bread con-
sumption instead of fussing and fight-
ing over farm subsidies. With do-
mestic bread consumption doubled,
the bugbear of foreign competition
with our surplus wheat would evap-
orate into thin air. Florists through
competent publicity have raised their
industry to affluence. So have the
candy makers. Why not the bakers?

 

 

 

2

Removing Prejudices To the Min-
imum.

Good resolutions have been
and will continue to be the habit
of mankind wherever the first
day of January is observed as the
opening of a new year. Some
people have suggested that the
best resolution for the new year
should take the form of a firm de-
termination to abstain from in-
dulging in the common practice of
doing what this editorial has set
out to do. But despite the value
of such a suggestion | prefer to
stay with the crowd that makes
new year resolutions rather than
train with the aristocracy of ab-
stainers from the common prac-
tice. However, I sympathize with
the idea of an economy of reso-
lutions. A preacher once delivered
a sermon with so many heads that
he couldn't find ears for them.
Resolutions, likewise, may be so
numerous that they lose all the
values they were intended to con-
serve. Therefore I shall make but
one resolution for 1930.

A clinic in understanding was
conducted in Fairfield, Conn., a
year or so ago by fourteen repre-
sentative Protestant citizens and
one Catholic priest to discover if
possible what real basis there is
for the common prejudice of Pro-
testants against Catholics and
Catholics against Protestants. But
before the clinic began great care
was exercised in selecting men and
women whose sympathies were
stronger than their antipathies.
And this was done to insure the
success of the clinic because the
promoters knew that religious
prejudice can be resolved only by
sympathetic understanding. Noth-
ing was done to soft-pedal the
prejudices. These were registered
with the utmost frankness and
freedom. But all who took part
in the clinic were eager to get at
the truth, even if the truth should
knock their pet prejudices into a
cocked hat. It was therefore a
clinic in sympathetic understand-
ing, and its results were of much
value.

Possibly religious prejudice is
the most obstinate of all the prej-
udices which afflict society. This
is not altogether to the discredit
of religion nor to the human race.
Our religious beliefs become con-
victions and are therefore not
easily set aside. Even war, the
very antithesis of religion, has
been carried on in the name of re-
ligion and for the reason just
mentioned. We hold the value of
our religious convictions like we
hold the superlative value of hu-
man life as compared with all ma-
terial possessions. When a house
is burning, firemen will run great-
er risks to rescue a tiny baby lying
asleep in its cradle than they will
to save from destruction the most
costly works of arts that adorn
the drawing room or the studio.
When messengers brought Ki~
David the news that the Israelites
had won a great victory, his first

MICHIGAN

que:tion was, “Is the young man
Absalom safe>?’’ When he was
told the truth and David knew his
son was dead, nothing else mat-
tered. While, however, _ this
depth of our reliigous convictions
must be recognized, we are not
to forget that only sympathetic
understanding will remove or re-
duce religious prejudice. And
sympathetic understanding is pos-
sible only as the fine art of put-
ting oneself in the place of an-
other is intelligently and emotion-
ally practiced. It has been said
that Abraham Lincoln had a sym-
pathetic understanding of human
slavery which fitted him to be the
emancipator. The evils of slavery
were registered upon the very
heart of Honest Abe! He put
himself so vicariously into slavery
that when the lash fell upon the
back of a slave he recoiled. It is
by the cultivation of sympathy in
this sense that true understanding
wil come to men as they frankly
face their racial, political, indus-
trial, religious, and even personal
prejudices.

Therefore, I am resolved to cul-
tivate a sympathetic understand-
ing and an understanding sym-
pathy both intensively and ex-
tensively during the year that
looms ahead of us. And I am re-
solved upon this because nothing
else is so vital and fundamental.
In all the re'ations | bear to my
God, to my neighbor. to the uni-
verse of which | am a part, to my-
self, sympathetic understanding is
essential if | ever get to know the
true God, my real neighbor, and
not some caricature of him, the
world of nature, and my own in-
nermost being. Scientific knowl-
edge has its part to play in all the
regions just mentioned. Theology,
sociology, psychology, and all the
natural sciences help me to un-
derstand mv fourfo!d universal
relationship. But mighty as science
is it is not almighty. Spell it with
a capital S, if you will, yet science
has essential limitations which pre-
vent it from giving me the vital
knowledge of eternal realities. No
man ever yet experienced friend-
ship by studying anthropology.
Friendship is the rich and luscious
fruit of sympathetic understand-
ing.

But sympathetic understanding
does not grow without cultivation.
It is easy to say, “I am resolved.”
That may be a mere impulse stim-
ulated by the dawning of a new
year, or it may be the automatic
registration of an old habit. It
is the determined effort that
counts after the mind is made up.
Prejudice grows like weeds in the
dirty soil of ignorance. It requires
no effort to product a crop. But
sympathetic understanding must
be cultivated in season and out of
season. The good _ resolution
which I am making to-day will
utterly fail to make me a true
brother to every man and a citi-
zen of the world unless | suit the
action to the words and begin

TRADESMAN

systematically to enlarge the area
of my sympathies and extend the
borders of my understanding.

To this end I am resolved to
approach all my prejudices this
year with a view to reducing chem
to the minimum or removing them
altoegther. | am determined to
deal faithfully with my antipathies
inherited from a long line of Pro-
testant ancestors and to make a
more sympathetic and _ sustained
effort to arrive at the truth about
Roman Catholicism. My mind is
made up to seek a more syn:pa-
thetic understanding of both fun-
damentalism and modernism, and
in the meantime I refuse to be
personally bitter toward advo-
cates of either side. In regard to
the wet and dry issue my personal
sympathies all run strongly and
deeslv with the steady current of
prohibition, but I have decided
not to be blind to the faults of
the Volstead act and to the in-
justice of the present methods of
enforcement if such exist. | am an
intense hater of war. I regard it
as the colossal crime of. the na-
tion , and | look upon warmakers
as the arch enemies of God and
man. But I am resolved to study
sympathetically the present reac-
tion of the nations toward the
strengthening of defensive forces
on sea and land and in the air
that I may be able to appraise
more fully the current urge for
extensive military training in the
United States.

In all this determined effort to
soften antipathies and enrich sym-
pathies | am re:olved not to lose
for a moment my keen sense of
ethical standards. The Lord,
whose | am and whom I serve,
was sympathy incarnate and
knowledge omniscient. Jesus
knew God and man and nature
and himself perfectly because his
sympathetic understanding was
complete. And yet he was a flam-
ing judge against hypocrisy, the
love of money, racial and relig-
ious snobbery and everything else
that make men less than children
of God and society less than the
kingdom of God. I am resolved
to follow Him, my Example, my
Inspiration, and my dynamic Re-

deemer. John A. Earl, D. D.

Deny Rayon Price Cut Rumors.

While declining to commit them-
selves so far ahead as April 1, leading
rayon producers reiterate their pre-
vious statements that no price reduc-
Rumors of such a

 

tion is imminent.
reduction have been persistent in the
consuming trades for several weeks.
The price uncertainty is reflected in
the slowing down of advance business.
Several of the leading producers, how-
ever, will go into the new year with a
substantial backlog of orders. Con-
cessions on substandard yarns are

noted, with the available supply larger.

2.
Cream Tartar Baking Powder.

Cream Lartar 22252 oo 2 Ibs.
Soda Picard = 1 Ib.
Powd. Starch (corn) —--.._-. % |b,

Mix well, and keep in dry place,

December 25, 1929

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion.

Warning of a new counterfeit $100
Federal Reserve note is given in a let-
ter sent by the Treasury Department,
Dec. 18, to all Federal Reserve banks.
The Treasury descr.bes the counter-
feit as follows:

$100 Federal Reserve Note (Old Is-
sue)—on the Federal Reserve Bank of
New York, Philadelphia, Cleveland, or
San Francisco; check letter “A”; face
plate number 4; back place number 25;
(check letters and plate numbers vary).
Specimens at hand bear the following
signatures: 2-B, New York, John
Burke, Treasurer, Carter Glass, Sec-
retary; 2-B, New York, John Burke,
Treasurer, W. G. McAdoo, Secretary;
3-C, Philadelphia, John Burke Treas-
urer, W. G. McAdoo, Secretary; 12-L
San Francisco, John Burke, Treasurer,
D. F. Houston, Secretary; 4-D,
Cleveland, Frank White, Treasurer, A.
W. Mellon, Secretary. Portrait of
Franklin.

This production is exceptionally
dangerous and is printed from finely
etched photomechanical plates. One
of the earlier circulars describing this
note states that it is printed on bleach-
ed genuine paper. It since has been
determined that the note is printed on
a manufactured paper very similar to
the genuine. However, the silk fiber in
the counterfeit seems to be slightly
finer than that in the genuine, and not
as curly.

On the face of the counterfeit, at
the top of the medallion, which is exe-
cuted with a background of cross-
hatch lines drawn horizontally and per-
pendicularly, the outer edge is rough
and finely serrated, where the lines
terminate, and the oval ‘background is
without the encircling hair line to even
out the rough border caused by pro-
jecting cross lines. The face of the
note has an ash gray tone, while the
back is printed in bright grass green.

Underneath the portrait, in the leg-
end, the upturned shaded flange leans
to the right of the letter “R” in the
word “HUNDRED” until it contacts
with the lower right formation of the
letter. In the genuine this flange does
not touch any part of the letter.

At the top of the note in the counter-
feit the shaded dot in the final “A” in
“AMERICA” is nearly rounded, while
in the genuine this dot has a semi-
circular formation, with the top show-
ing a flat surface.

In the genuine note, the imprint of
the numbering block will show through
the paper on the back. In the counter-
feit the numbering is not visible from
the back unless the note is held up to
the light.

A period instead of a comma is
etched after the word Washington in
the legend on the back of the counter-
feit.

This counterfeit will deceive even
the wary handler of currency, and
great care should be exercised in ex-
amining notes of this denomination.

—_++-

He is an eloquent man who can
treat humble subjects with delicacy,
lofty things impressively, and moder-
ate things temperately,—Cicero.

 

 

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December 25, 1929

 

MICHIGAN

TRADESMAN

 

What Happens When Farmers Are
Marooned.

When men of to-day are not patting
themselves on the back because of
their wonderful achievements and
progress, some one’ élse is doing it
for them. There are at least two rea-
sons why this is done: First, arrogant
or undue boasting; second, for gain,
either financial or otherwise.

This cheerful belief that man is con-
stantly extending his dominion: over
nature and his environments for great-
er happiness and profit occasionally
gets rude jolts.

In July we confidently expect that
cooler weather will come in due time.
During the unusually long drought of
the past summer we were confident
of abundant rains in autumn, but the
torrential rainfalls did not come soon
enough to enable farmers to success-
Hence
many a prospective wheat field was not
plowed because no team, tractor or
plow was equal to the task of break-
ing up field pavements, and there is in
cur State no irrigation system to dis-
solve the blocks of soil and prepare
fields for reception of seed.

Strangely enough, in spite of the
greatly reduced acreage of wheat for
next year’s bread, the price of wheat
feil to a point which affords the farmer
enough for sixty pounds of wheat to
buy six pounds of crackers.

January weather in Noveniber and
February and March weather in De-
cember found farming communities not
all equipped to overcome conditions.
When a glare of ice covered the roads
there were no sharp shod horses on
the farms. Why? Auto trucks deliver
coal, lumber, cement, fertilizer, stock
feeds and other commodities to farm-
ers.- They come and haul his hay,
grain, straw, milk, cattle, sheep, hogs
and anything else he has not equip-
ment or time to haul himself. With
a gasoline engine, ‘tractor or electric
power he grinds feed for livestock and
saves time, travel and other expense
of going to a feed mill. Horses, wa-
gon or sleigh seldom are used to go
to town. The auto has saved the
farmer the need or expense of keeping
one or more well shod teams ready
for the road.

With the crossroads postoffice and
general store, a blacksmith shop was
usually not a great distance from the
farms. With them it has vanished and
in emergency the village or city shop
is miles away. But the number of
necessary trips to town are not lessen-
ed, even if the truck man does all the
farmers’ hauling. So often repairs and
parts for farm machines and imple-
ments must be had at once. Breakage
often come unexpectedly.

At short intervals the farmer’s wife
must have bread, meat, vegetables,
fruits, cheese—even butter when milk
is sold—and various other things for
the table, which once were produced
on the farm. Icy roads, deep mud and
snow blockades seriously interfere with
definite plans for trips to town.

On milk routes it is absolutely nec-
essary that communication between
farms and the nearest shipping point
be regularly maintained. But there are
times when only the most powerful

fully consummate their plans.

truck can make the trip, and then at
points men with shovels must be there
to help make a passage or a tractor
must be near at hand to help a truck
back to the center of the highway.
And, of course, at such times the rural
telephone lines are usually out of or-
der, so that help cannot be summoned
nor farmers plan to co-operate in
breaking roads. If so, there are town-
ship owned road ‘scrapers and tractors
which can be used.

When rural mail carriers’ routes
were twenty-six miles long and a horse
was used there was more chance of
rural mail delivery than now, with
autos and the routes lengthened from
thirty-six to forty miles. If certain
parts of the route are impassable the
entire rout may fail of service, because
the carrier is not obliged to change
to foot or horseback, as once he would
have been obliged to do. The patrons
must provide a passable road or go
without their mail, which all goes to
show that we are often as helpless in
the face of adverse weather conditions
as we were before we had so many
things to back up our boasting about
triumphing over nature and our en-
vironments.

In every age and in most conditions
men have been able to obtain necessi-
ties and comforts not offset or out-
weighed by the utmost care, watchful-
ness, exhausting toil, complex plans
and vigor of prosecution.

E. E. Whitney.

—_—_—_»2-.—__—__
Holland Is Not a Dutch City.
Holland, Dec. 24—Gilbert Haan,
born, reared and educated in Grand
Rapids, is a resident of Holland. He
was the son of Timothy Haan, de-
ceased, remembered by old residents
as a collector of taxes during a score
of years in the old third ward.
Gilbert Haan was the proprietor of
a drug store located in the Thayer
building, corner of Monroe avenue and
Michigan street. Twenty-three years
ago he sold his store and moved to
Holland and again engaged in the drug
business. Seven years ago, having ac-
cumulated a competency, he retired
from active business and now spends
well earned leisure in this city or in
California, as fancy may dictate. “By
many,’ Mr. Haan remarked, “Holland
is considered a Dutch city. Although
the city directory is crowded with
Dutch names, comparatively a small
number of natives of the Netherlands
reside within its borders. The old
Dutch families of eighty-two years ago
have. disappeared. Their descendants,
born in the United States, are in
every respect Americans. There has
been no immigration from the Nether-
lands to Michigan during the past
fifty years. The population of Hol-
land is largely American. Nine-tenths
of the 18,000 people of this region were
not obliged to apply to the courts for
admission to citizenship. The foreign
element of the city is very small.”
Manager Leland has decorated the
Warm Friend Tavern elaborately for
the holiday season. Vast quantities of
mistletoe and hundreds of electric
lights give the dining halls and lobby
a most cheerful appearance. The dance
halls and banquet rooms are liberally
patronized. Arthur Scott White.

2
Carbolic Healing Salve.

Carbolie Acid oe 2 drs.
Ivanoln 28 1 oz.
IRtesin ‘Cerate 22 4 ozs.

Melt together and stir until cool.
This is an excellent salve for old sores.

 

Miyy,

Ss
N
&
s :

 

TAKE CARE

Care for your family and your
property. They’re what you care
most about, aren't they? ... You
are here to look out for them now,
of course. But you will want to
arrange for someone to look out
for them later on, and in a measure
take your place. This is only

common prudence.

We are taking care of the prop-
erty and families of many men
who have named us Executor and
Trustee under their Wills . .. Why
not let us do it for you> We have
the knowledge, the experience and

the organization.

The MICHIGAN TRUST Co.

GRAND RAPIDS

 

 

4

MOVEMENTS OF MERCHANTS.

Mt. Pleasant—The Cut Rate meat
market of N. D. Gover on South Main
street was damaged by fire.

Detroit—The grocery and meat mar-
ket of Fred Clapp, at 4060 Brooklyn
street, was recently damaged by fire.

Detroit—H. N. Scofield has moved
his grocery stock from 8303 to 8410
Calahan avenue and has there added
a meat department.

Detroit—The American Electrical
Sales Corporation, 425 Book building,
has been incorporated with an author-
ized capital stock of $10,000, $1,000
of which has been subscribed and paid
in in cash.

Kalamazoo — Theodore Eisenberg,
dealer in shoes at 123 Portage street,
is offering to compromise with his
creditors at 60 per cent., payable half
cash and the balance in twelve month-
ly payments.

Detroit—Raymond’s, 113 State street,
has been incorporated to deal in hard-
ware, general merchandise, groceries,
etc., with an authorized capital stock
of $10,000, all of which has been sub-
scribed and paid in.

Pontiac—Phil’s Cut Rate Stores, 1
South Saginaw street, has been incor-
porated with an authorized capital
stock of $25,000 common and $10,000
preferred, $24,000 of which has been
subscribed and paid in.

Detroit—The Menco Shop, 630%
Woodward avenue, has been incorpo-
rated to deal in men’s clothing and
furnishings, with an authorized cap-
ital stock of $5,000, $2,250 of which
has been subscribed and paid in.

Detroit—Gay Frocks, Inc., 40 West
Grand River avenue, has becn incor-
porated to deal in women’s apparel at
retail, with an authorized capital stock
of $5,000, $1,200 of which has been
subscribed and paid in in cash.

Detroit—W. H. Anderson, Inc., 47
West Seven Mile Road, has been in-
corporated to deal in machinery, fix-
tures, etc., ,with an authorized capital
stock of $10,000, $2,500 of which has
been subscribed and $1,000 paid in in
cash.

Lansing—The Harvey Drug Shops,
700 West Barnes avenue, has merged
its business into a stock company un-
der the same style with an authorized
capital stock of $10,000, all of which
has been subscribed and paid in in
property.

Detroit—The Letetia Ryan Apparel
Shop, 124 Madison avenue, has been
incroporated to deal in women’s ap-
parel, hosiery and jewelry with an
authorized capital stock of $5,000, all
of which has been subscribed and paid
in in cash.

Detroit—The United Parts Corpora-
tion, 4145 Cass avenue, has been in-
corporated to deal in auto parts and
accessories, with an authorized cap-
ital stock of $10,000, all of which has
been subscribed, $2,500 paid in in cash
and $6,000 in property.

Hamtramck—The Hamtramck Sugar
Co., 10324 Conant avenue, has been
incorporated to deal in groceries, food
products and sugar at wholesale and
retail with an authorized capital stock
of $30,000,, $3,000 of which has been
subscribed and patd in.

MICHIGAN

Detroit—The J. H. Trafton Com-
mercial Co., 2940 Hendricks street,
has been incorporated to conduct a
department store with an- authorized
capital stock of 3,600 shares at $10 a
share, of which amount $36,000 has
been subscribed and paid in.

Pontiac—The Budd-Willer Jewelry
Co., Inc., 43 South Saginaw street,
has been incorporated to deal in jewel-
ry, optical goods and allied merchan-
dise with an authorized capital stock
of $15,000, $6,100 of which has been
subscribed and paid in in cash.

 

Manufacturing Matters.

Detroit—The Harmon & Braun Co.,
4224 West Warren avenue, manufac-
turer of machinery for making ice
cream, etc., has changed its name to
the R. F. Harmon Co.

Escanaba—The Sawyer-Stoll Tim-
ber Co., has increased its capital stock
from $50,000 to $150.000.

Detroit—The Peerless Egyptian Ce-
ment Co. has changed its name to the
Peerless Cement Corporation.

Flint — The Flint Structural Steel
Co. has increased its capital stock from
$150,000 to $250,000.

Detroit—The Burroughs Adding
Machine Co., 6071 Second boulevard,
has merged its business into a stock
company under the style of Burroughs
Machines, Ltd. with an authorized
capital stock of $10,000, all of which
has been subscribed and paid in in
cash.

Croswell—The Farmers Milk Co
has been incorporated to manufacture
butter and deal in milk, etc., with an
authorized capital stock of $10,000.
$3,550 of which has been subscribed
and paid in in cash.

Manistique—The Brown Dimension
Co. has been incorporated to deal in
lumber and forest products, with an
authorized capital stock of 10,000
shares at $10 a share, $100,000 being
subscribed and $10,000 paid in in cash.

Lansing-——-Joseph M. Smith, manu-
facturer and dealer in heat regulating
systems, has merged the business into
a stock company under the style of
the Smith Heat &.Pressure Systems,
Inc., 214 South Washington avenue,
with an authorized capital stock of
25,000 shares at $1 a share, $25,000
being suoscribed and paid in in prop-
erty.

Detroit—The Standard Plating Co.,
948 East Lafayette street, has merged
its business into a stock company un-
der the same style with an authorized
capital stock of $11,200, all of which
has been subscribed and paid in in
cash.

Detroit The Industrial Iron &
Steel Co., 9150 Greenley avenue, has
been incorporated with an authorized
capital stock of 5,000 shares at $1
a share, $5,000 being subscribed and
paid in in cash.

Detroit—The Leonard Cookie Co.,
10518 Plymouth Road, has been in-
corporated with an authorized capital
stock of $10,000, $6,000 of which has
been subscribed and paid in, $3,000 in
cash and $3,000 in property.

Detroit—The Liquid Cooler Corpo-
ration, 6527 Russell street, has been in-
corporated to manufacture and deal in
liquid cooling devices, with an author-

TRADESMAN

ized capital stock of 20,000 shares at
$10 a share, $33,200 being subscribed
and $20,450 paid in in cash.

Fremont—At a special meeting of
the stockholders of the Fremont Can-
ning Co., held Dec. 18, it was decided
to increase the preferred stock from
$200,000 to $300,000 and the common
stock from $400,000 to $700,000. The
immediate purpose of this action is to
provide for the refunding of $125,000
preferred stock, now outstanding,
which matures Jan. 15, 1930.

— ose _—_
Furnishes Book Wrappers To School
Children.

At a small expense, George Harrell
Eastern grocer, every year contacts with
more than 2,000 school children and
succeeds in impressing them with his
name and business. From 3:30 to 5
o'clock in the afternoon of a day just
after the opening of the school, he dis-
tributes to every child who calls at
the store enough wrappers to cover
all his school books. The wrappers
bear spaces in which the name of the
book may be written as well as the
name and address of the child hold-
ing it and the name of the school he
attends. In a box appears copy ad-
vertising Harrell’s store and his mer-
chandise. Several other times during
the year he distributes wrappers too—
just after Christmas and in the spring.
eed

Capitalizes On Football.

S. W. Dudley, 712 Fourteenth street,
Birmingham, Ala., capitalizes on the
public’s interest in the fall season.
Last year he installed a radio with an
exceptionally loud sopeaker. Every
Saturday afternoon the Dudley estab-
lishment was the favorite rendezvous
of the neighborhood who gathered
around to listen to the running descrip-
tion of the games by the radio an-
They seem to prefer com-
ing to the store to listen with their
friends than to go home and listen in
on their own radio. Because of the
special service rendered, the listeners
made many purchases. Any grocer
can adopt this plan to step up his sales.

 

nouncers.

—_~++2+___
Fear Glut of Spring Ensembles.
So much attention is being given

here to the production of ensembles
for Spring that the more conservative
members of the trade are becoming
worried about prospects of an over-
supply. Fully 70 per cent. of the mer-
chandise being produced in the coat
and suit field for the new season con-
sists of these models, one trade au-
thority estimates. A number of manu-
facturers are taking them up for the
first time. It is in this quarter that
trouble is expected unless their efforts
are concentrated on a few numbers,
for, due to the difficulties involved in
getting these garments to fit properly,
retailers are apparently loath to ex-
periment with new lines.

 

Expect Gain in Women’s Woolens.

Efforts aimed at developing a great-
er style interest in women’s wear wool-
ens, particularly from the retail end,
are expected to be reflected in sub-
stantially improved demand with the
turn of the year. Mill executives be-
lieve the increase will make up for
the slow buying which has charac-

December 25, 1929

terized the last. four to six weeks.
Tweeds, face-finish coatings, and light
and medium weight worsteds are types
for which the outlook is considered
particularly good. Competition is keen
in these particular types, but serious
overproduction has been guarded
against by holding stocks to a min-

imum.
———_2ss>_—_

Women’s Styles Aid Dress Suits.

: Consumer demand for men’s evening
dress this season promises to be the
best in years, despite the stock market
crash. Calls from retailers during the
pre-holiday period have been numer-
ous, the demand covering full dress
suits as well as Tuxedos. A factor in
the better business in the former 1s
that younger men are more inclined
toward the formal tail coat than for
some time past. The general situa-
tion was said to reflect an accompany-
ing trend toward longer and more
formal evening dresses in women’s
styles.

—_—_++<___
Sends Night Letters.

Campbell’s Cash Grocery at St.
Joseph, Mr., brought in exceptionally
fine results by an unusual advertising
stunt. A “red-hot” advertising circu-
lar was sent to the store customers in
an envelope which looked practically
the same as that used by Western
Union and Postal Telegraph to deliver
telegrams. On the face of the envelope
there was a liberal application of blue
ink and the words “Night Letter: Pay
No. Charges. Contains Important
Message.” The circulars were devot-
ed entirely to price quotations, and the
prices were attractive bargains.

——_> >> —___
Lingerie Show Is Postponed.

The annual style show of the United
Underwear and Lingerie League of
America, which was to have been held
on Jan. 29 at the Hotel Astor, New
York, has been postponed until next
Fall, it is announced by Executive
Chairman M. Mosessohn. The new
date has not yet been chosen. The
reason for the postponement is that it
is the executive committee’s opinion
that Fall is the better time to put on
a display of this kind. Three previous
shows have been held, the last one
early in 1928.

—_——_— +. ____
Eight New Readers of the Tradesman.
The following new subscribers have
been received during the past week:
Henry J. Hartman, Grand Rapids.
T. E. Gibbons, Grand Rapids.
R. H. Stormer, Suttons Bay.
H. O. Joseph, Lake Worth, Florida.
Willis Judson, Big Rapids.
P. J. Houbener, Sand Lake.
H. D. Weaver, Fennville.
Mrs. C. M. Nichols, Dorr.

—_—_—_> 6 __
Sells Pickles in Fish Bowl.

Frank Christian, Indiana grocer, has
sold a large number of 900 size sour
pickles by filling a large glass fish
bowl with them, placing it convenient-
ly near the door, marked at 5c each.
Children especially are very fond of
these and out in plain sight, they have
sold fast. He has displayed the 1200
size sour pickle in the same manner
with .the same great success. Mr.
Christian uses sheets of butter paper
to wrap the pickles.

 

 

eamnanatos aT

 

- ae ee tN pa f press

 

 

 

 

 

 

eee cee :

 

 

eens ea

 

 

 

 

December 25, 1920

MICHIGAN

TRADESMAN

5

 

Essential Features of the Grocery
Staples.

Sugar—The market is the same as a
week ago. Jobbers hold cane granu-
lated at 5.75 and beet granulated at
5.55.

Tea—With the suspension of
auction sales in London, ‘Colombo and
Calcutta until after the Christmas and
New Year’s holidays, no change is
noted in the tea market, nor is any of
importance expected until after the
first of the year. A rather tepid inter-
est is shown in the useful grades of
Ceylon, Indian and Java teas. Other
kinds are featured by holiday dullness
and prices all the way along continue
on the same quotable basis as hereto-
fore.

the

Canned’ Vegetables—In a_ week
marked by uniformly light trading
canned foods undergo few variations
of importance and the position of the
market as a whole remains essentially
unchanged. Grocers and jobbers have
completed their purchasing for the
year and enter the market as buyers
only when a particularly choice bar-
gain is offered or when they see an
actual need to be filled, which is not
often. Tomatoes are a little stronger
in tone. In corn the market continues
quiet. Pack statistics which came out
a short time ago showing the total
United States production for 1929 to
be 17,486,744 cases of No. 2 tins, while
larger than generally expected, has so
far not caused any great weakness to
develop. There has been some price
shading as the result of this disclosure.

Canned Fish—The advance in Maine
sardine prices, which was attempted by
the association, has on further con-
sideration of the packers been indefi-
nitely postponed, according to advices
received here in the past few days from
several leading factors in the industry.
However, the market appears to be in
healthy shape and indications point to
a possible advance of reasonable pro-
portions sometime in January.

Dried Fruits—Jobbers and _ whole-
salers here agree that stocks of all
dried fruits on the spot are exception-
ally light, and this causes them to be
optimistic regarding the coming year.
The limited quantities of holiday lines
on hand is particularly noticeable and
it is felt by some operators that after
the turn of the year, even though there
is a slow demand, prices on some of
these items will advance. Continued
heavy detention of figs by the Gov-
ernment inspection officials reduces the
prospective supply of the commodity.
Offerings of figs at present are very
sparing and prices are firm at com-
paratively high levels, when values of
other dried fruits are considered.

Salt Fish—The situation is entirely
unchanged since last week, with quota-
tions showing no variation since then.
Demand is seasonably poor. Stocks
are light, however, and the market ap-
pears in healthy enough shape. Fat
mackerel are scarce at primary mar-
kets. In Nova Scotia they are almost
cleaned up.

Nuts—Practically the only weak spot
in nuts in the shell is the Brazilian
market, in which there has been some
recent price shading. Almonds are
quiet but firm. French and Sorrento

walnuts are scarce, as. are the better
grades of pecans, and all kinds of fil-
berts. In the sheiled nut list, new crop
Bordeaux walnuts hold the center of
interest. Good Bordeaux halves were
scarce and are quoted at 75@85c per
pound. The primary market abroad
has advanced sharply during the cur-
rent week. Black walnut meats have
been coming in from the farmers very
slowly this season. The spot market
is practically bare, with only limited
quantities available.

Pickles—Trading in pickles in the
local market is quiet, even in fancy
bottled goods that should sell well dur-
ing the Christmas holidays. Dills and
gherkins in salt continue to come in
from Holland and Czechoslovakia, sell-
ing at prices than
those on the domestic product. In the
Middle West reports indicate a strong
market, with prices firm and demand
good.

Rice—The market in the South is re-
ported stronger on blue rose and for-
tunas. However, no particular activity
was apparent either there or in the
local market, both domestic and ex-
port demand remaining quiet. Quota-
tions here were unchanged and prices
are practically the same throughout the
list as they were a week ago.

Sauerkraut — Sales continue fair,
though cabbage is being shipped from
the South. Prices remain steady at
previous quotations.

Vinegar—The market is stagnant
with prices stationary. In the Middle
West an advancing tendency is noted.

somewhat lower

—_—_—_@_. + —__

Review of the Produce Market.

Apples—Wealthy command $1.75@
2; Wolf River, $1.50@1.75 (bakers,
$2.25) Shiawasse, $2@2.25; Jonathans,
$2.50@2.75; Snow, $1.75@2; Baldwin
$1.50@1.75; Talman Sweet, $2.25; No.
1 Northern Spys, $2@2.50; No. 2 ditto,
$1.50; Michigan Delicious, $3.50 for A
grade and $3 for B.

Bagas—$1 for 50 Ib. sack.

Bananas—6@6%c per Ib.

Beets—$1.50 per bu.

Brussels Sprouts—26c per qt.

Butter—The market is 3c_ higher
than a week ago. Jobbers hold prints
at 43c and 65 lb. tubs at 41c.

Cabbage—$1.40 per bu. for
and $2.25 for red.

Carrots—75c per doz. bunches for
Calif. grown; $1.25 per bu. for home
grown.

Cauliflower—$2.50 per doz. for Calif.

Celery—40@60c per bunch.

Celery Cabbage—$1.20 per doz.

Cocoanuts—0c per doz. or $6.50 per
bag.

‘Cranberries—Late Howe commands
$4.50 for %4 bbl. and $8.50 for ¥% bbl.

Cucumbers—$2.35 per doz. for III.
grown hot house.

Dried Beans—Michigan jobbers are
quoting as follows:

white

Cb. Pea Beans 303 $6.25
Light Red Kidney -..____-_-__ 6.75
Dark Red Kidney —_-.______-__ 7.50

Eggs—The market is 2c per doz.
higher, both on fresh and candled.
Local jobbers pay 472 for strictly
fresh hen’s eggs and 37c for pullet’s

eggs. Cold storage operators are of-
fering their holdings as follows:

SOX April oe 44c
ee ee 38c

@heces 0 S5C
Egg Plant—20c apiece.
Garlic—23c per lb.

Grape Fruit— Fancy Florida or
Texas stock sells as follows:
NG 4G $5.50
Ne 6.00
ND Ge oe 6.00
ING: 20 6.25
Na 80 6.25
NO OG tee 6.00

Choice, 50c per box less.

Grapes—Calif. Emperors are held at
$2.25 per lug for choice and $2.50 for
fancy; sawdust lugs, $3.

Green Onions—Shallots, $1.10 per
doz.

Green Peas—$4.75 per bu. for Calif.

grown.
Lemons — The price remains the
same,
GO, Sunkist 22 50 ee $15.00
400 Sunkist =... 15.00
S600 Red Ball 15.00
SUG Red Ball 2 15.00
Lettuce—In good demand on _ the
following basis:
Imperial Valley, 4s, per crate ~---$5.50
Imperial Valley, 5s, per crate ---- 6.00
Hot house grown, leaf, per Ib. ---- 12c

Limes—$1.50 per box.

 

Mushrooms—/75c per Ib.

Oranges—Fancy Sunkist California
Navels are now on the following
basis:
PA ee $5.50
26 6.00
Po ee 6.50
6 6.75
20) Se 7.00
2 ee 7.25
Oye AG
Zee 6.50
Floridas are held as follows
C00 $4.75
626g 5.00
P50 5.25
Me to 5.25
ANG oe 25
240° 5.50
ye 5.50

Onions—Home grown yellow, $1.75
per 100 Ib. sack; white, $2.25; Spanish,
$2.50 per crate.

Parsley—50e per doz. munches.

 

Peppers—Green, 90c per doz. for
Calif.

Pineapples—Cuban are held as fol-
lows:
Nie 16) $4.00
No 18 4.50
IG te Se 7

Potatoes—Home grown, $1.50 per

bu. on the Grand Rapids public mar-
ket; country buyers are mostly paying
$1.25; Idaho stock, $3.75 per 100 Ib.
bag; Idaho bakers command $4.15 per
box of 60 or 70.

Poultry—Wilson & Company pay as
follows:

Heavy fowls 9) 202) us 22e
Night fowle 2220 eee l6c
Heaywy Roasters 12... __-_- 23e
Wyant beoters 9 ------ 18c
Old (Peme 2 e 20¢ .
Wonno ‘Foms 2209 27c
ten Purkeys 222205 2 25€
WDueks 2 16c
(Geese, 3 l4c

Radishes—60c doz. ‘bunches of
hot house.
Spinach—$1.85 per ‘bu.

Squash—Hubbard, $5 per 100 Ibs.

per

Potatoes—$1.75 bu. for
kiln dried Tenn.

Tomatoes—$1.50

Sweet per

for 6 Ib, basket,
Florida stock.

Turnips—$1.40 per bu.

Veal Calves — Wilson & Company

pay as follows:

Paney 22 26) 17c
Good -. 2 Ce co l4e
Medium 8 90 12c
Poor 2 10c

Encourages Self-Service.

“Sometimes it is a mighty slow pro-
cess to get customers in rural sections
to use self-service baskets,” says W.
A. Bragg, a Maine grocer, “but it can
be done by using tact and diplomacy.”
Mr. novel method to
encourage the use of these baskets at
one of his sales. Tied to each basket
in the basket rack was a small tag on
“One Chance for

3arrel of Flour.
This is
Our Self-Service. Use
a Basket and Save Money.” On the

Bragg used a

which was printed:

the Grand Prize, One
Given Away Free Saturday.
to Introduce

reverse side a space was provided for
the
address.

name and
In this way customers who

customer to write his
wished a chance on the barrel of flour
On the
day of sale 178 tags were drawn, in-
dicating that the baskets
178 times.

were forced to use a basket.

were used
a

Reflects Early Days in Fremont.

In 1884—forty-six years ago—D. D.
Alton, the Fremont druggist, published
a weekly paper at Fremont about as
big as an envelope slip.. The subscrip-
tion price was 15 cents per year. Mr.
Alton’s associate in this gigantic news-
paper venture was the late D. E. Barn-
hard.

For a Christmas souvenir Mr. Alton
issued a facsimile of his early efforts
in the publication line, which will prob-
the
friends of the surviving editor and the

good

ably be greatly appreciated by

people of Fremont, who, for
some reason, appear to have a decided
liking for their long-time pill dispensor.
-_—_——_» + +
For Quicker Service.

Most shoppers are rushed during the
that
they The
grocer should see that he has sufficient

help.

Christmas season. This means

demand prompt. service.

One store speeded up service by pro-
viding customers with paper tablets on
which they could itemize what they
desired while waiting to order. These
lists were then given to the clerk, who
lost no time in filling the order. The
easier and pleasanter you can make it
for Christmas shoppers the more pop-

ular your store will be.
i
Sells Hard Pieces of Cheese.

W. Enzbrenner of Altoona, Pa., fre-
quently has on hand, as most of you
do, pieces of hard cheese. Mr. Enz-
brener has added to his sales by grat-
ing these and putting them in a bag,
marking them at 10c, and installing
a combination display of cheese, small
cans of tomatoes and a box of spag-
hetti. Numerous sales have been made
through the display, and cheese that
otherwise would have been unsalable
has been disposed of.

 

 

PUT UP OR SHUT UP.

 

Independent Merchant Given Oppor-
tunity To Show Their Colors.

Sometimes a man makes a move
only to discover that he has “started
something’ which has a vital bearing
In such an
event, there is but one manly thing
for him to do. He must come clean
with all parties concerned and pub-
licly declare his

on the interests of others.

motives and inten-
tions.

About a month ago five Grand Rap-
ids merchants told me I had certain
facts and figures about the chain stores
which the public should have. They
offered to pay the expense, themselves,
of broadcasting a few radio talks as an
experiment in sounding out the public
mind, if $ would contribute my ser-
vices at the microphone. I agreed to
do so and the experiment has been
Six radio talks, dealing with
“The Syndicate as a Public Menace”,
were broadcast from station WOOD,
Grand Rapids, and the results have
far exceeded our expectations. May
I give a brief report of the bare facts:
lecture brought in a
than eighty recorded
almost entirely from consum-
engaged in business. The
appeal for such a feature every night
over the local station was practically
Only a rough check
could be made of incoming testimon-
ials from listeners, but more than 150
buyers are reported to have
declared themselves to be “through
with the chains.” Despite the fact
that the speaker openly challenged
syndicate operators to meet him in
public debate for the purpose of dis-
proving his accusations and charges,
acceptance came in. The
received protests
from permitting
such matter to be put on the air.
Certain merchants took the trouble to
report increases in business and list-
ings of new customers who were
known to be chain patrons. On the
other hand, reports oozed in from
syndicate quarters, indicating that they
had been hit. One chain manager
called the writer to say that his busi-
ness had fallen off. Strange to say,
he seemed decidedly elated, and ex-
plained the reason by saying, “If this
keeps up, “I'll take over the business
when the house closes my store and
operate it myself!”

It is generally agreed by those who
know the details of the experiment
that the work which has been started
deserves to be finished. Plans for
a sustained radio campaign along this
line are already outlined, but before
I go into that, I have a few things
to say to the chain stores, as well as
a few other things to say to the in-
dependents. I want to be fully un-
derstood in this matter, both by my
enemies and by those in my own ranks.

To the chains, I have only this state-
ment to make:

If our little radio stunt has done
nothing else, it would have been worth
while for its demonstration of the fact
that you are poor sports, cowards and
bullies. When I, a man of meager
schooling and a former shop worker,

made.

One night's
total of more
calls,
ers not

unanimous.

family

not one
station, however,

syndicates against

MICHIGAN

offered to meet your best men pub-
licly, toe to toe, and stand or fall by
the facts, you would not meet me. In-
stead, you began at once to put pres-
sure upon those who were permitting
me the use of my means of public ex-
pression. By so doing, you did noth-
ing but furnish another evidence that
you are a menace to everything that
is American. Since when has free
speech ceased to be an American fun-
damental? And who gave you the right
to suppress public circulation of the
truth?

I am fully aware of your power and
financial resources, but you seem to
underestimate another power that is
greater than your buying power. I
refer to public opinion and good will.
I recognize your probable ability to
hinder campaign efforts of this kind,
but you can never stop it. Some of
you have threatened me anonymously
and you have threatened others who
were willing to co-operate in a posi-
tion of neutrality. What do you think
the public will say of you when these
facts are exposed? That is precisely
what shall be done at the first oppor-
tunity. So far as I am concerned, this
is a finish fight with me. Whatever
little respect I may have had for you
before has been lost, never to be re-
covered. not afraid of you.
I loath your system and despise your
methods. My feelings are being shared
by every person with whom [I talk
on the subject. Please undersand that
I propose to be neither bought nor
browbeaten and I invite you do your

i. am

worst. The worst you can do is to
hinder. You can never stop the in-
evitable. Once the truth reaches the
public, your cause is lost. It will

starve under the will of an outraged
people who will refuse to patronize you
at any price. Believe it or not, time
will tell. Choke me off the air, if you
can. I doubt your ability to do it.
3ut, if you should, I shall turn to pub-
lic mass meetings.’ I'll shout the truth
from a soap box on the street corner,
if I must. The public shall know. the
truth, in spite of all you may do to
stop it.

To independent merchants, I wish
to speak plainly and kindly:

A number of you have been real
scouts who will stand by a buddy un-
der fire, but the majority of you have
done little except to profit by these
efforts whenever possible and let some-
one else put up the fight. If your in-
activity has been the result of ignor-
ance, it is time you woke up to the
fact that war is on here and a lot de-
pends on your side winning. If you
simply are willing to ride while some-
one else does all the pushing, you are
a leech and deserve to be dealt with
as such. This practice is entirely too
among independent mer-
chants, but it carries its own penalty
in time.

Speaking only to those merchants
who have the vision to see the oppor-
tunity now presented for real action
and who are ready to throw themselves
into the cause of public exposure of
their enemies, the proposition is sim-
ply this:

A public has proven itself to be
hungry for the truth. If this hunger is

common

TRADESMAN

to be satisfied, a big job must be done.
This job will involve a lot of abuse,
work and expense. I am ready to
take the abuse and willing to do most
of the work, but I cannot and will
not carry the expense. If 300 inde-
pendents will put up $10 apiece for this
work, I can be on the air six nights a
week, from Jan. 2 to March 31. Give
me three months before the public,
reaching people over the air, and I
can make Grand Rapids a hot place for
the syndicates, long before hot weather
arrives in 1930. That isn’t a boast.
It is a dare. I know what has been
done elsewhere; and the time is ripe
to do it here.

Now, merchants, if you want this
work done we have all the “makings”
for it, except the cash. We have an
open minded public and we have the
spokesmen. Roy Jurgens, of Jurgens
& Holtvluwer, has kindly consented to
act as trustee for all funds. All money
for this purpose should be sent to
him. On or about April 1, he will
furnish a statement to each contributor,
showing where every dollar came from
and where every penny was spent. We
want to be on the air every day after
Jan. 1 and the public wants to tune
in every day. Those of you who have
good business reasons for seeing this
work done, it is up to you. All con-
tributions should be made payable to
Merchants’ Radio Fund and mailed to
Roy Jurgens, 1506 Grandville avenue,
Grand Rapids. About $200 is already
paid or definitely pledged. Money has
come in not only from Grand Rapids,
but from Sparta, Byron Center, Hol-
land and other points.

What do you say? What will be your
part? It is your next move This is no
promotion stunt of any kind. It is
100 per cent. co-operation in every
way. Personally, I shall make no
more appeals of this kind through the
Tradesman. Pride forbids. I am so-
liciting no one. I am merely announc-
ing an opportunity to independent busi-
ness men of Western Michigan to put
up a worthy fight and make a clean
job of it. W. H. Caslow.

—_—_»+2+.____
Cold Place For Perishables.

Some sections of the delicatessen
and grocery refrigerator are colder
than others. Locate and reserve these
for milk and other exceptionally per-
ishable foods. Any spoilage in fruits
and vegetables can usually be detected
by changes in appearance or odor, but
this is not always the case with milk
or meat. It is therefore important to
store these two foods in the coldest
part of the refrigerator, and let fruits,
vegetables, and other foods take sec-
ond place.

You can locate the coldest section
in the refrigerator by leaving a ther-
mometer for an hour or two at a time
in each part of the box, and recording
the temperatures for comparison. You
can use two thermometers and test
two places at once. Then you would
be sure of comparable conditions. The
coldest spot is that reached first by
the air as it leaves the refrigerating
compartment and is usually immediate-

ly below it.
——_+->—___
The boss never trusts the man

whose friends are bad.

December 25, 1929

Late Mercantile Changes in Ohio.

Arlington — Jacob Huntter & Son
have taken over the Arlington meat
market of Pratt & Hosafros.

Cleveland—John Aber will move his
grocery stock and meat market from
10412 to 10323 Madison avenue.

Franklin—E. C. Hamilton has dis-
continued his grocery and meat busi-
ness.

Leetonia—George Johnson, proprie-
tor of the Johnson grocery and meat
market on Main street, died at his
home.

Newcomerstown—The Long Provi-
sion Co. opened a meat market in the
Hinds buiiding on Main street.

Norwalk—The meat market of Con-
kin & Hart, which was damaged by
fire some time ago, will be re-opened
at 21 Whittlesey avenue.

Norwalk—W. L. Bedford will open
a meat market on South Linwood
avenue.

Pemberville—The H. Meyer meat
market has been opened here.

Toledo—H. J. Zilles will remodel
and make some improvements to his
grocery store and meat market at 825
Galena street.

Upper Sandusky—W. O. Lindesmith
has taken over the Ideal grocery and
meat market on East Wyandot avenue
from G. C. Wagner.

Wapakoneta—Walter & Son are the
proprietors of the meat market which
was formerly owned by Walter &
Hartard.

West Alexandria—Oliver E. Kester,
proprietor of the Kester meat market,
died at his home.

Cleveland—The Mount Pleasant Co.,
Inc., will open a grocery and delicates-
sen store at 13609 Kinsman road.

Cleveland—The Baxterly delicates-
sen has been opened at 14301 Madison
avenue.

College Cornre—Joe Marcum has
purchased the grocery and meat mar-
ket on Oxford street from Ralph
James.

Dayton—D. H. Ginney has sold his
grocery stock and meat market at 600
South Jefferson street to H. E. Arn-
holt.

Dayton—Samuel N. Lipsky has op-
ened a delicatessen store at 2456 West
Third street.

Edgerton—The Seibenaler food mar-
ket has been opened by L. Siebenaler.

Lakewood—The Belle Quality meat
market has been incorporated by K.
A. Houken and others.

Parma—The Parma grocery and
market, 5458 Pearl street, has been in-
corporated by Stanley Syvoboda and
others.

Struthers—Mrs. Henry Schader and
Mrs. W. H. Shaffer have opened a
delicatessen in the J: D. Julius building
on Liberty street.

Toledo—The Puritan grocery and

‘market has been opened by Upton &

Marlowe.

Toledo—F. X. Kadlobuski held a
food show in his store at 1001 Detroit
avenue. It was managed by Chas.
Hemmig.

Willoughby—Michael and Lawrence
Zezzo have opened a grocery and meat
market: at 33 Vine street.

 

 

 

 

 

ia anna esoteric Siena: ™

 

nial

ie Athair

 

 

 

 

renames

 

 

 

nial

 

NLL ENN AM TLR IAT NE TA

 

 

Soo, is leaving on Christmas day with
his family for Shenandoah, Iowa,
where he will open a creamery busi-
ness of his own, to be called the
Sanitary dairy. Mr. Smoke has had
an experience of twenty years in dairy
work. He came here from Minneapolis,
where he had located after the war.
Mr. ‘Smoke served for eighteen months
overseas. The family has made many
friends here who will regret their de-
parture, but wish them every success
in their new venture.

The Williams Transit Co. operating
the bus line between the Soo and New-
berry, has put on a new and larger
bus, purchased from a Wisconsin firm.
One of the outstanding features of the
new bus is that all of the doors are
operated by the driver, it being impos-
sible to open the doors from either
side, which is a safety factor making it
impossible for passengers to accident-
ly open the doors while the bus is in
motion.

Great business men are like great
politicians in one respect—they sense
what the people want and try to give
it to them.

We wish you all a Merry Christmas.

William G. Tapert.

—_++.___
Basic Conditions Which Work For
Prosperity in America.

The following are basic conditions
which work constantly for prosperity

in America:

Natural endowments in minerals,
fertile soil, navigable rivers and lakes,
forest ranges and climate.

The willing habit of work that char-
acterizes the American people as a
whole.

Individual initiative, equality of op-
portunity and lack of class or group
domination.

The belief of business in individual-
ism as an incentive to invention, pro-

 

Bickel.

Jasonville—Dallas Hout has discon-
tinued his ineat market.

La Porte—B. W. Greenleaf has sold
his grocery and meat market to Ed.
Reinhart.

Oaktown—The grocery and meat
market of L. A. Chestnut was recently
damaged by fire.

St. Joe—W. G. Harmon will move
his St. Joe meat market to a new loca-
tion.

Evansville—A petition in bankrupt-
cy has been filed against Byron
Wright, owner of the Howell meat
market, 101 Cumberland street.

Kewanna—The meat market con-
ducted by Woodson Nelson & Son
has moved to new and better quarters.

Alexandria—The Roush meat mar-
ket will be opened on Harrison street.

Fort Wayne — Pauline Bickel has
sold her delicatessen store at 1024 St.
Joe boulevard to Arthur Bickel.

Maxweil — Ward Fort and Walter
Roberts has opened a meat market in
the Goodpasture building.

Osgood—George W. Wagner & Son
have purchased the meat market of
Fred Ebel.

——»>->___
Tips On Displaying Pastry Goods.

Here are some hints on pastry goods
display passed on by a
Western food merchant.

1. All unwrapped pastry goods
should be under glass and flyproof.

2. Each cake or pie should be price
tagged.

3. The price tag should be about
two inches square with the price in
plain, bold figures, so that even people
with poor eyesight see it.

successful

 

 

 

 

 

 

 

 

 

 

December 25, 1929 MICHIGAN TRADESMAN 7
Items From the Cloverland of Mich!- duction and special effort. Earlier iso- ;
gan. lation made it necessary, and resources

Sault Ste. Marie, Dec. 24—Judging made it possible, for the country to ,
from the ee be ae oo become largely self-sustaining and a P ‘
storms in Lower Michigan last week, ee ae
we were aliens the Pee. a ace diversity of manufactures resulted. > May the New Year bring
received only a mild share of the No interior trade barriers to hinder ,
storm. The country — were — the flow of commerce. , : :
cleared again and traffic continue Widespread schooling. Potentially ] f ll
without much delay. ‘ good minds “have not had to go to a rea 1zation O a

The merchants are doing a good : >
‘Christmas business this year and waste because of thwarted opportun- ,
everybody seems happy. There are 'ty
very few men unemployed. The The conflict between capital and la- |P your hopes.
Christmas spirit seems to predominate or giving way to co-operation, with >
and the main Sees perce looked bet- the result that the output per worker ,
ter, with lighted Christmas trees out- . A ‘ cl cla i
side in front of the stores and many Renae Hy Hane ane FARSOEY iG: Cu ,
residences. the railway and the farm through the }

The Northeast wind, with zero intelligent application of new machin-
weather, the past few days has frozen ery, scientific management and_ the ,
up the lake between St. Ignace and jiberal use of capital. The ability of  |P
Mackinac Island. The steamer, Elva. people to consume increased propor- |>
of the Arnold line, had hard going on d
her trip to Mackinac Island to get the t!onately. ,
mail and passengers off the morning High wages, the relative content- jp
train Wednesday morning. The car. ment of workers, their understanding }
ferry broke the channel and the steam- attitude toward the mechanization of
er went as far as British Landing and industry, and the resultant mass pro- P
returned to St. Ignace and tied up. It Garten Goaciise @ ie ects }
is doubtful if the steamer will be able Se sae en le
to make any more trips without help for the continuance of prosperity. ,
from the big car ferry. The development of organized re- ,

The Smith delivery system is plan- — search as an ally of industry. ,
ning to put on a sleigh ride service to Our Government has co-operated ,
handle sleigh rides which will be avail- with business as no other government
able to the public. This looks as if : ce ,
it will be appreciated, as it is some ¢Ver has. Julius Klein, ;
years since we have had an oppor- ee
tunity to hear the jingle bells as in Recent Business Changes in Indiana. ,
the good old days, before the speed Decatur—Ed. J. Miller will open a |}
a agin seed Se grocery and meat market in the Samuel , e
tive than they were at 20, but the num- Acker building. ‘ > Grand Rapids Trust Co.
ber is limited. Fort Wayne—Arthur Bickel has pur- ; ,

Guy E. Smoke, who, for the past chased the Lakeside delicatessen at
three years has been associated with 1024 St. Joe boulevard from Pauline ,
his father in the Soo creamery in the ——eita nai ote

 

 

 

WoRDEN GROCER COMPANY
The Prompt Shippers

 

 

When You Sell Them

Morton House

COFFEE

You Are Selling Satisfaction

 

 

WORDEN (GROCER COMPANY
Wholesalers for Sixty-one Years
OTTAWA AT WESTON - GRAND RAPIDS

THE MICHIGAN TRUST COMPANY, Receiver.

 

 

 

 

 

DRY GOODS AND AUTOS.

A proposal by the director of the
dry goods wholesalers’ institute that
selective distribution be tried to meet
the problems in this line seems to have
some merit but numerous handicaps.
What Mr.
plan of operation similar to what is

Garrison would have is a
used in the automobile industry and
Graphically he has charted the
which automo-

trade.
well-laid
biles reach customers and the maze of
distribution of

channels by
lines followed in the
mill products.

He points out that the chief trouble
in the textile industry is that “every
one is trying to sell the same thing to
-very one else and in doing so is neith-
er giving nor receiving collaboration
to or from any other factor involved.”

This is probably true enough, but
the chief point that appears to have
been missed in solution subsequently
offered is that there are a thousand
mills for automobile manufac-
turer and a many times more excessive
ratio between samples of goods and
motor A dry goods whole-
saler might take on the complete lines

every

models.

of a few mills but he could not do
more. As it is, he takes a few lines
from a number of mills but by no

means from all of them.

It is Mr. Garrison’s contention that
the automobiles and dry goods are con-
trolled by the same fundamentals, and
that premise must be disputed. No
doubt a way will be found to preserve
the valuable functions performed by
wholesalers, but it seems reasonable to
suppose that the wholesaler will first
have to perform such useful service to
his retail clients that they will look to
him for counsel and merchandise that
spell Then stronger
bond between the smaller retailers and
their wholesale distributor, the tie-up
with the mills should regain its former
standing.

profits. with a

 

THE OLD AND THE NEW.

The celebration of the appearance
of a new calendar year is largely the
worship of a fantasy. For the mo-
ment of transition from 1929 to 1930
or from any other year to its im-
mediate successor, is an arbitrary dot
made by man in the uninterrupted,

unpunctuated flow of time. It is mere-
ly a convenience for the ordering of
our lives and for measuring the amount
of endurance of things terrestrial. To
most of us the division of time into
periods coincident with the round of
seasonal changes serves chiefly as a
warning of the approach of age. It
gives us notice that the time of un-
avoidable dissolution is approximately
so far away.

Why man shotld greet with joy each
tick of the clock which brings him
nearer and nearer to his ultimate fate;
why man should be glad each time he
completes a journey through an ap-
preciable sector of life, is not at all
easy to understand. True, there are
religionists who confess to a belief that
the future world will be much better
and more desirable than this one; but
it is not noticeable that many of them
are conspicously anxious to enter pre-
maturely upon experience of the an-
ticipated joy. They usually are willing

MICHIGAN

to linger indefinitely in “this vale of
tears.’ They are happy to defer the
day of translation as long as feasible.

Yet we all of us instinctively cele-
brate the birth of each New Year and
choking down the under-
lying dread of what the weight of one
more twelvemonth means to us, we
manage to do so with a certain amount
We really are able to
put something more than mere wan
wistfulness behind our tenders of the
customary greetings.

somehow,

of enthusiasm.

For one of the blessings remaining
to the human race is its ability to be
illogically joyful, and to find rare pleas-
ure in the self-created imaginings of
the heart, or in the perpetuation of
ceremonies whose meaning vanished
with the ending of the days of the
heathen. So we celebrate the passing
and the coming of the years because
almost instinctive to
it gives us a chance
from the humdrum;
is illogical.
there really is
a certain amount of pertinency in the
seasonal wishes. Nineteen twenty-nine
has been a time of transition political-
ly, internationally, economically and
has been the commence-

it is traditional,
do so; because
to break away
even because it
this

Perhaps year,

socially. It
a reconstruction period for
human relationships. There has been
a great deal of turmoil, striving and
What sort of a place the
twelvemonths  wiil history—
whether it will mark the beginning of
steady improvement—no
3ut it is obvious that

determined by the
public predisposition. So it becomes
the duty of each of us to wish his
neighbor and himself A Happy New
Year.

ment of

straining.
have in

an era of
man can say.

much is to be

 

INSTALLMENT SITUATION.

Some decline in collections on retail
charge accounts is reported, but. ac-
cording to credit officials, the loss is
not one that should
In fact, it is considered smaller than
might be expected after so abrupt a
collapse in the stock market. Reports
from the instalment companies like-
wise little ground as yet for
imagining that outstanding contracts
will not be honored.

The heaviest argument brought forth
to support the cause of instalment
credit is that the owner of an article
bought on partial payments will econ-
omize in many ways to save that pos-
session. This is undoubtedly true,
with, of course, the exception that if
the article is not in use it may be
sacrificed when the equity is not large.
The fact is, however, that reform of
most instalment practice increased the
first payment and shortened the period
of final payment so that equities as a
rule are important.

Somewhat of a vicious circle is set
upon when it is admitted that people
will economize in order to meet their
instalment debits. This thrift acts to
reduce purchases and thereby to lower
employment. And those out of work
may have savings to see their instal-
ments through, but nevertheless those
payments will be jeopardized in a great
many cases.

It is still to early to find consumer

cause anxiety.

show

TRADESMAN

credit facing a real test and a good
deal more will be known when the
system passes through a major busi-
ness reaction. It has been empha-
sized frequently as a danger point,
and plans to take care of emergencies
might be formulated.

NATIONAL EFFICIENCY.

Dr. Thomas Thornton. Read has ad-
vanced a satisfactory and comforting
theory to explain the prosperity of the
United States. It is that we do half
of the world’s work and that the Amer-
ican workman is from three to seven
times as efficient as his European
rival. Consequently it is only natural
that we can afford a degree of com-
fort and luxury which is far beyond the
reach of most other nations.

This, of course, does not mean that
there is something inherently remark-
able about the American workman.
It is simply that he utilizes machin-
ery and so becomes far more pro-
ductive than the workman without it.
Taking the ratio of one as the output

of a Chinese worker, who has prac-.

tically no machinery at his command,
Dr. Read puts the ratio of the Amer-
ican at thirty. On this basis it is ob-
vious that the former cannot hope to
afford the automobiles and radios of
the latter until he becomes more ef-
ficient.

The European worker has a far
higher ratio than the Chinese, but it
still falls far below that of the Amer-
ican. The figure for the Frenchman
is 814, for the German 12, for the
Belgian 16, for the Englishman 18 and
for the Canadian 20. On a compara-
tive basis, therefore, it is entirely log-
ical that the American should receive
wages several times as high as the
European. But as the rest of the
world catches up with our indus-
trial progress, its proportion of the
world’s work should increase. Europe
and even China should then be able
to pay wages nearer the level of those
now current in this country.

 

RECESSION IN INDUSTRY.

Despite the measures taken to re-
store confidence and to hold up em-
ployment, figures issued on the latter
do not make a favorable showing. The
drop of 3.1 per cent. in factory em-
ployment in November from the pre-
ceding month and the fall of 6.8 per
cent. in payrolls were more marked
than usual, ,and reflect, of course, the
continued recession in industry. How-
ever, automobile output is now being
advanced and building awards, while
below the daily average of a year ago,
are showing less than the recent de-
cline.

It is always open to question, of
course, whether overassurance in times
of business emergency is much better
than none at all. When difficulties are
belittled and then show up in their
true magnitude, perhaps the second
state of mind is worse than earlier
fears. That is somewhat the possibil-
ity just now. A business reaction was
under way some months ago. It was
thrown into relief by the stock col-
-lapse. Steps were taken to improve
sentiment, and the recession continues.

But what the emergency measures

December 25, 1929

undoubtedly did choke off was a panic
and unreasonable policies which would
have aggravated developments. A
slackening in industry for 1930 was
expected by those who study trends,
just as improvement by next fall is
indicated. The credit situation is still
the gravest phase of the present sit-
uation with banks carrying too heavy
burden of collateral loans, a_ credit
squeeze possible next spring and un-
known developments from the quar-
ter of instalment liabilities.

DRY GOODS CONDITIONS.

Before stormy ‘weather in'terfered
it was considered likely that holiday
trade volume this year would at least
equal that of 1928 for the country as
a whole. That expectation is now in
doubt, particularly as some slowing
down in sales has also been noted.
Holiday buying on an active scale
started earlier, in contrast with last
year. It is a question whether it will
close as high as a year ago. The final
figures may show in tthe aggregate a
small decline from 1928.

While the general experience among
retailers has been that demand favored
less expensive goods, some houses re-
port that average unit sales are higher
than a year ago. In the last week it
was also brought out that sales of
luxury merchandise were more active.
However, the story of 1929 holiday
business is likely to be summed up as
greater volume on cheaper goods and
less on the higher priced lines.

For their post-holiday preparations
retail executives are somewhat puzzled
over the proper course to follow. Ap-
parel sales will be started immediately
after Christmas by some concerns in
order to clear stocks deemed heavier
than they should be under ‘the cir-
cumstances. Price considerations are
likely to prove more of a factor in
merchandising for the immediate future
and sales drives more numerous. This
will probably be the general policy,
but not a few concerns will put more
effort into promoting new designs and
better qualities.

CAN’T BE TAUGHT.

Not to be outdone in modernity by
any of the experimental schools in this
part of the country, Knoxville, Tenn.,
has instituted a class in practical .edu-
cation which strikes a new note in
its attempt to adapt students to the
difficult ways of the modern world.
There are courses in the proper way
to answer a ‘telephone, to behave on
street cars, to wrap up bundles, to
write checks, send telegrams and read
timetables. :

Our only quarrel with this idea is
that it is too ambitious. If any stan-
dards at all are maintained, the pupils
in this class will spend the rest of
their lives in the Knoxville school. We
are sure we don’t know just what tech-
nique can be successfully taught in
some of these subjects — telephoning
and sending telegrams, for example—
but when it comes to wrapping up
bundles and reading timetables, we
would point out to the Knoxville teach-
ers that successful practitioners of
these two arts are born and not made.
Some people can read timetables and
wrap up bundles; some can’t.

 

EE aa

er re arte Cone

ipienacnat

 

 

 

 

ii cialis

 

 

 

 

eT RONDIEIeY aI

~

 

December 25, 1929

MICHIGAN

TRADESMAN

9

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

I have a friend in another city who

once conceived the plan of

young men engage in the retail busi-

helping

ness by furnishing them a portion of
the capital to start with. He selected
his associates with a great deal of care
in order that there might be no default
in his attempt to assist young men to
get a start in the business world.
Last week I received a call from the
friend in question. After the usual
greetings, I enquired as to the out-
come of his attempt to start young
business men on the road to successful
careers. He shook his head somewhat
dubiously and remarked:
luctantly I have reached the conclu-
sion | was on the wrong track, so I
have transferred the capital I was

“Very re-

using in assisting young men to get a
start in life to assist men who have
do on
their own initiative and capital to ex-
pand their already established store
undertakings. I found — that
helping young men to start is not a

demonstrated what they can

have

good thing for the young men, as a
rule, because it them the
have not

gives
handling of
earned, which is a dangerous thing to
do until they have achieved poise and
acquired self reliance. If a young
man starts in ‘business on money he
himself and demonstrated
his ability to handle it advantageously,
he is a safe bet and can be entrusted
with outside
sources, but experience has taught me
that my original plan was based on a
false nypothesis and usually ended in

money

they

has saved

additional capital from

disaster. A strange fact which was de-
veloped by my experience along this
line is that the young men I placed
the most reliance on failed me utterly,
while the young men who looked the
least promising to me made the best
records. I am utterly unable to ex-
plain this apparent incongruity.”
This presentation is.in keeping with
the experience I met many years ago
in undertaking to assist young men
who I considered worthy of assistance.
Greatly to my regret, I am forced to
admit that I met many
ments and quite a few defaults of a
undertaking to

discourage-
serious character in
play the fairy godfather in many cases.

I have met the same experience in
making financial investments. Nine
times out of ten the money I have put
into new undertakings—to help young
men get started, to help friends who
wanted a lift or to help make the
wheels turn ‘round in the city of my
adoption—has been lost, while the
money I have put into so-called sea-
soned undertakings has nearly all been
conserved and, in many cases, added to
from inside earnings.

One of our leading dry goods estab-
lishments has an excellent department

devoted to men’s furnishing goods
somewhat detached from the main
store. The goods handled are high

class, as would be expected from, such
a house, but the service has always

been inferior, due to the lack of super-
vision which the main store receives
from floor walkers and department
managers. At any time of the day
the customer finds the clerks gathered
together discussing personal matters
which have no place in a business es-
tablishment. Imperative demands on
the part of the customer eventually
secure results in his receiving atten-
tion, but the other clerks immediately
move to the location of the customer
and continue the personal conversation
without break. The clerk who assumes
to wait on the customer keeps up his
part of the conversation—and the cus-
tomer disgust. I like to
patronize the store, because the founder

leaves in

of the establishment was my personal
friend, but I cannot endure the indif-
ference of the  clerks—indifference
This

condition is all the more noticeable be-

which approaches indignity.
cause of the remarkably efficient man-
high
maintained in the

ner in which grade service is

other departments
of the big business.

While talking with D. G. Look, the
Lowell druggist, recently, I asked him
how the stockholders of the Lowell
State Bank made good the shortage of
D. G. Mange, the deceased cashier,
who extracted about $90,000 from the
safety deposit boxes in the bank.

“Tam glad you asked me that ques-
tion,” replied Mr. “because I
think you should play the matter up
in the Tradesman. Instead of holding
a meeting and indulging in hard words

Look,

toward the transgressor, two members
of the board called on the stockhold-
ers of the bank and induced them to
agree to pay an assessment on their
stock holdings of 150 per cent. Every
stockholder consented to that arrange-
ment and the defalcation was thus
made up to the satisfaction of all con-
Considering the size of the
town, they did as much in propertion
as the stockholders of the Industrial
Bank, at Flint, did recently. We are
very proud that we have that kind of

cerned.

citizens in Lowell.”

I have written the cashier of the
Lowell State Bank to send me a list of
his stockholders. I think their names
should be played up in black faced
type in this department, because of the
heroic manner in which they voluntar-
ily assumed a burden for which they
were in no way responsible.

Grand Rapids is entertaining this
week one of the greatest engineering
minds of the age—H.-O. Hem, con-
sulting engineer of the Toledo Scale
Co. Mr. Hem installed the power
plant of the Kansas City Times many
years ago and has since accomplished
some of the greatest achievements in

 

the power and electrical world.

Stockholders of the Grande Brick
Co. (Grand reluctantly ac-
cepted two resignations from its offi-
cial force at the annual meeting last
week—John L. Jackson as President
and Henry Joseph as Manager. These
men originally organized the corpora-
tion about twenty years ago and work-
ed together with remarkable success,

both to themselves and to their stock-

Rapids)

holders. They are succeeded by J. W.
Van Brunt as President and T. A.
King as Manager. Mr. Jackson re-
mains with the company as a director
and chairman of the board and Mr.
Joseph as director. The organization
made a little money every year under
the personal supervision of the retiring
officers.

I am greatly elated over securing a

stenOgraphic report of the great

speech of Julius Klein over the radio
on Dec. 15. It is published verbatim
elsewhere in this paper and
should be carefully perused by every
Tradesman reader. Dr. Klein’s talk
Dec. 22 was on the wholesale trade.

week's

and weak-
nesses of the jobbing trade and called
attention to many leaks which find a
counterpart in

He described the wastes

local conditions. He
was particularly severe on the jobbing
houses. which

beyond their legitimate limits, remind-

expand their territory
ing one of the boast of a house located
in another market which recently es-
tablished a branch in Grand Rapids:
“We don’t expect to make any money
in our new branch, but we propose to
keep the Grand Rapids houses in our
line from making any money.”

I seldom have the privilege of pre-
senting an entirely original idea to my
readers, but this week a wonderfully
inspiring thought comes to me. Brief-
ly stated, the idea is that it would be
a remarkable thing for every merchant
who takes the Tradesman to. present
a brother merchant who is not already
on our list with a yearly subscription
for 1930.
automatically double our subscription
list, add to the earning capacity of the
recipient of the gift and make the giver

Such an arrangement would

of the gift very happy. [his idea 1s

so original in conception and would
be so remarkable if carried into execu-
tion by every patron of the Tradesman
that I am considering the application
for a copyright thereon.

E. A. ‘Stowe.

—_2~-~+__
State Bonding To Establish Produc-
ing State Forests.
Abandoned land held by the
State makes up a mass of unused op-
portunities, just now in reality being
liabilities capable of being ultimately

now

transformed into storehouses of great
wealth through the accumulated for-
est growth due to able management.

Where the abandoned land has some
tree growth, left to itself, the result
will be a heterogeneous mass of dis-
eased, defective, deficient and good
tree growth, all striving for plant food
which should be reserved and appro-
priated by the good timber.

There is a resultant loss to the final
stand of paying material and as long
as that condition continues the State
will be losing valuable resources not
Where there is this
deficient return and
State
items and

possible to regain.
waste of stored
resources, the loses in those

primary also. carrying

charges due to loss of tax returns.
Likewise with land that has barely a
trace of scrubby tree growth.

That loss continues and must be
reckoned with when we take stock of

the means and methods of holding

aa

OQ

or advancing the general welfare and
progress of the State. If State rev-
enues and current taxation cannot pro-
vide for the necessary costs of forest
development on State land it will be
good economic policy to borrow the
needed funds and establish good tim-
ber forests on all the public land.

By using every opportunity of pro-
moting such a forest growth there will
be a tremendous increase in valuable
resources affecting not alone the areas
reforested, but all regions through the
greater attractiveness of motor travel
as these forests add to the scenic at-
tractions of the State. Development
work and maintenance of such forests
will make a i

employment conditions of t

substantial difference in

he regions
where the abandoned land is located.
Every acre put to work growing good
timber will be accumulating enduring
resources. The aggregate result will
be widespread prosperity, as outlined
at p. 101 of Technical Bulletin 92, U.
S b. A. fan. 1929

ef putting the land at work growing

A resolute policy
merchantable timber can well be

funds and the

financed by borrowed
plan of memorial forests recently in-
augurated, will be a help in reducing
the amount of bonding required.

The work of advocating the memor-
ial forest policy will arouse interest in
forest building and the consciousness
that the public welfare will be placed
ym a better footing through the de-

velopment and maintenance of good
timber on all the public land.
Frederick Wheeler,

President Michigan Forestry Asso-

ciation.
——__+~-+__

Looks Fondly Back on the Old Times.

Grand Rapids, Dec. 19—I just re-
ceived this week’s Tradesman. As I
am not working, owing to my illness,
I have lots of time on my hands and
read everything I can get my hands
on. [| always read the Tradesman
from cover to cover, including the ad-
vertisements. I noticed in your Out
Around page this week you made a
slight mistake in referring to Nelson
& Hall, of North Muskegon,
succeeded by Mr. Buwalda.

I made North Muskegon over thirtv
years ago and called on James E.
Balkema, who succeeded Balkema

Soe
being

Bros. James E. Balkema’s brother
had died before I called. The late
Jerry Woltman, traveling for Judson

Grocer Co., now deceased, and myself
always called together. We used to
meet at Jim’s store and swap Gron-
inger dialects with one another, Jarry
being a Groninger, also Mr. Balkema
and myself.

The last I heard of J. E. Balkema
he was living in Seattle, Wash., and
doing well.

It seems good just to recall some of
the old times. It used to be a genuine
pleasure to meet your customer and
receive the greeting due a_ traveling
salesman. That time is past now.
There is not the good old hand shake
and slap on the shoulder from your
customer to-day as was the case thirty
years or more ago. Ask E. Kuyers, L.
Koster, F. Osterle, Ed. Kraai and
many others of the old guard.

The doctors have advised that I go
South to Florida to regain my health,
so Mrs. Berg and myself will leave
soon after the New Year.

J. J. Berg.
—__. be
Styles may change but we never ex-
pect women to go _ back to cotton
stockings.

 

 

10

CHINA STILL IN TURMOIL.

Barbarous Treatment Accorded Crim-
inals By Farmers.

That the republic of China still is
far from the ideals of democracy, na-
tional coherence and tranquility is ap-
parent on every hand as ont travels in
Cathay and reads its daily papers. Even
its civilization is not much more than
Let us explain these
things in this Tradesman contribution.

a thin veneer.

As to democracy, the government
power is not in the hands of the peo-
ple, more or less directly, as such is
supposed to be the case in a republic,
and as Dr. Sun Yat Sen wrote and
spoke about it.

The Kuomintang party, now in the
saddle and battling for its life with the
Kuamingthun of General Feng and his
friends, represents only a fraction of
1 per cent. of the total population of
China. And the present Nanking gov-
ernment is said to be controlled by
only a fraction of Kuomintang.

No wonder there is sullen discontent
and rebellion, fostered by the present
intolerance not alone
concerning its opponents, but averse-
1ess to accept intelligent and friendly
criticism. Papets which publish any-
thing which places the Nanking au-

government's

thorities in am unfavorable light are
barred from the mails.

Nor has this “central” government
much real power except in Nanking,
which is filled with soldiers.

A case which came under our own
observation was that of a certain mis-
sion whose property had been occu-
pied by a local club of the dominant
party. Complaint lodged with the
American consul brought the reply
from the Minister of Foreign Affairs
that he had ordered the provincial gov-
ernment to order the local authorities
to have the property evacuated. But
the club, which occupies the premises,
simply laughs at the commands of a
government which is unable to enforce
And only force seems to

The Nanking authori-

its “orders.”

bring results.
ties cannot even rely on their own sol-
Time and again, when they see
that the odds of a forthcoming battle

diers.

are against them, whole regiments go
over to the opposing side. Many gen-
erals turn their political coats as often
as it appears profitable for them to do
so. And no one seems to think evil of
this.

A few days ago the Christians of a
certain place which we had visited were
much concerned about the safety of the
writer of these lines, because he hap-
pened to be, or rather, still was thought
to be in a certain inland town when its
garrison mutinied because of the gov-
ernment’s failure to pay it its wages
long overdue. The soldiers looted sev-
eral homes and that was all there was
to it.
this highanded manner, to the conster-
nation of the rich citizens of the town,
the garrison resumed its normal activ-
ities.

There simply is no national coher-
ence in the sense in which we take the
term, no matter how often the late Dr.
Sun Yat Sen’s declarations on the sub-
ject are read and declaimed and recited

Its pay having been obtained in

MICHIGAN

in the schools of China and printed in
its papers.

As to national tranquility, its absence
is conspicuous. Torn by civil strife
within and attacked by the Russians
from without, unrest fills the land.
Many seem to consider it a matter of
course that the Nanking government
will be overthrown. That idea natural-
ly stands in the way of national tran-
quility. But it is especially one cause
to which we may attribute the pre-
valent unrest in China to-day. We
refer to the fact that banditry is flour-
ishing in several regions. In fact, ban-
dits are multiplying everywhere, be-
cause unpaid or otherwise dissatisfied
soldiers turn to a life of highway rob-
bery. Three miles from a town we
recently visited, bandits were making
the roads unsafe by night. Pirates also
ply their trade, as it were, under the
guns of the forts at the mouth of the
Yangtse river. So severe has banditry
become on the Western borders of the
North Honan province that over large
areas it has not been possible to reap
autumn harvests. Some market towns
lie deserted because hordes of bandits
are lurking in the hills, to rob the farm-
ers on their way to these places. Feo-
ple do not care to reap or do not dare
to try to sell their crops because of the
highwaymen. If these robbers are not
very soon cleared out the sowing of the
spring crop cannot or will not take
place and the country becomes a waste.

This state of affairs does not alone
prevail in districts of Northern Honan,
an interior province, but also in Fuhien,
in the Eastern part of the land, a
province which contains more mission
ports, possibly, than any other. We
have been informed that banditry and
highway robbery are both rife on al-
most every highway. And not alone
soldiers are in the way of obtaining
and retaining national tranquility. The
Nanking government has — a very
laudable undertaking — tried to clear
the temples from lazy Taost priests,
and the temple courts from soothsayers
and clairvovants. But these people,
suddenly deprived of their living, had
to resort to some means to fill their
bowl with rice. The following, which
happened in Futsing, serves as a sample
of what occurs in severai, if not in
many places. The priests and the
others we named allied themselves with
an existing organization of thieves and

beggars — as such organizations are

found everywhere in China. As a re-
sult of this alliance fires broke out in
various parts of the city. One tremen-
dous blaze gutted the business district.
An atmosphere of terror was created.
The priests interpreted
fires as tokens of the indignation of
the gods whom they served in their
It did not take long, but the
laws promulgated to clear the temples
and temple courts of parasites were
forgotten and the old order of things
was restored. Once more superstitious
rites are heard and seen in Futsing.

temples.

In our heading we spoke of barbar-
ous treatment of criminals. We be-
lieve that attempts are made to reform
the prisons of China. Of course, they
needed this badly. Even now, due to
the overcrowding of the prisons, con-

these daily’

‘TRADESMAN

ditions are far from favorable. In one
prison we visited the officer in charge
made excuse for the large number of
prisoners in one cell, because of the
abnormal times. No wonder he ut-
tered these excuses. There were cells
which showed horrible conditions. But
when we refer to barbarous treatment
we do not have reference to what
takes place in prisons. We have in
mind cases when the farmers and oth-
ers, goaded into desperation because
of banditry, take up their own defense
and arm themselves with revolvers or
rifles or with well sharpened, locally
made knives. Perhaps the following
incident is an exception to the rule.
We surely hope it is, but we were told
it happened recently in the Fuhien
province. An elderly gentleman, well
dressed, with a long beard, was spotted
by a group of highway men. These
robbers were dressed as properous peo-
ple, doubtless to escape the eyes of the
police and others. Three of them ad-
vanced to meet the old gentleman,
walking all alone along a country road.
One of the robbers produced a dagger
and tried to stab the aged traveler, but
he was alert and the thrust was not
alone parried, but the would-be assasin
was floored. He arose, however, and
made another stab. Again the aged
gentleman proved to be a good fighter.
The robber was thrown to the ground
nd the old man planted his foot with
 . into the pit of the stomach. But
now the two associates of the attack-
ing highwayman rushed forward, knife
in hand. The old traveler defended
himself against these two also. Mean-
whi'e he shouted as loud as he could,
In China the coun-
try people are scattered all over the
land, most of them living on very
small farms. The cry of the wayfaring
man, about to give up in the unequal
fight, was loud enough to reach the
ears of some of the farmers in the
vicinity. They rushed forward with
hoes and picks, surrounde the high-
way men, and soon mauled all three
into unconsciousness. Then a horrible
thing happened. The lynchings of our
Southland, and sometimes of our
Northland, too, are terrible enough.
But read the following account:

“bandits, bandits.”

The prostrate robbers, with their
own knives, were slit from their heels
to well up the calf of their legs. Then
the large tendons were picked out and
cut. And now the farmers in a blind
rage, began to gouge out the eyes of
the robbers. With his tendons cut and
his left eye already gone, the first at-
tacked pleaded for his remaining eye,
promising to reveal the secrets of the
band of organized cut-throats to which
he belonged, if only that organ of vi-
sion were spared. He then disclosed
the secrets of his crowd of rogues,
naming as head of the gang a very
prominent but much feared man in
Futsing City. To substantiate his
story he produced a book, containing
much information about his organiza-
tion of highway men. Was he now
set free? No, his right eye was goug-
ed out and his prostrate body was
thrown across those of his two asso-
ciates, all three being left to die. A
police officer, with bandolier and pistol,

 

December 25, 1929

approached — looked on — and passed
by.

China still has but little more than
a veneer of civilzation.

We hope ours is considerable thick-
er. Nay, we hope it: permeated our

body politics. Did it?
Henry Beets.
—_——.—s____—_
Public Loss From Insufficient Forest
Growth.

Over large areas in Michigan, as we
now find them, the natural, unregu-
lated tree growth will produce, when
the time comes to cut, but a poor qual-
ity of log timber. Because of the mix-
ture of runts and crooked and weed
trees working against the good stuff
it will average small stock not valu-
able enough for good sorting, with
many defects. When any large amount
comes on the market in one season
the prices will decline and be very apt
to be hardly equal to the cost of clean-
ing up the slash and getting the logs
and wood to market. In Canada, it is
stated that pulp bolts brought in by
the farmers and other small holders
commands a price barely equal to the
wages of harvesting and delivery.

Such a condition will be faced in
Mchigan when the time comes that the
haphazard growth of trees must be cut
to salvage the good that is intermixed
with the useless and short lived and
defective trees which must be harvest-
ed or all go to wreck together. Where
the land is being held with the idea
that timber growth will eventually re-
turn a profit for the years of taxpaying
and fire protection, the owners and the
State should study this problem in-
tensively. Land owned by the State
should have able supervision by a com-
petent State Forester and there should
be enough tracts of such land in all
Northern counties, so that private
owners can view direct object lessons
suited to local conditions.

The State should have its land
growing good stuff that will cut a
goodly percentage of well graded mer-
chantable timber. Such a growth will
pay for the time put into it and that
should be the object lesson brought
to all land owners through well di-
rected timber growing on State land.

People who are interested should
send 20 cents to the Government
Printing Office, Washington, D. C.,
for U.S.D.A. Bulletin 1497, published
June, 1929. A document of 86 p. on
“Forest Planting in the Lake States”
by Joseph Kittredge, Jr., where costs
and problems of forest development
are carefully considered with state-
ment that, after planting and promo-
tion of healthy growth, the needed
regrowth in after times can come from
natural seeding under good manage-
ment. Frederick Wheeler,

President Mich. Forestry Association.
—_2++.___

Chaff.

Needles and pins, needles and pins
When a man marries
What happens?
What rhymes with pins?
“Wins’’—that’s it.
When a man marries he is a winner
Now with home-cooking at every dinner;
Then, how he does eat!
Fish, cthicken and—
What rhymes with eat?
“Meat”? Oh! that’s it;
Then, how does he meet her?—
Well, what do you think?
And a big hug to greet her.

Charles A. Heath.

 

 

 

 

 

 

December 25, 1929

MICHIGAN TRADESMAN

Modern cuts from the forequarters of beef

cars anita eos ee vr

 

 

This is the first of a series of articles presenting
methods of cutting the forequarter of beef which
are indicative of the modern trend in meat merchan-
dising. These methods have been perfected after
long study and experimentation by the National
Live Stock and Meat Board. Practical experience
of meat packers and retailers throughout the coun-
try has aided materially in their development.

The retailer of meat is confronted by many
problems. Common among these is the difficulty
of disposing of the slow-moving cuts. There are
other problems such as fluctuation in the market,
varying seasonal demands, etc.

These vital problems have been kept in mind
constantly in working out these new cutting meth-
ods. The present-day keen competition among food
interests, each of which is putting forth every effort
to make its product appear to the best advantage
on the retail market, and the increasing consumer
demand for handy, attractive packages, are fac-

tors which have been given every consideration.

The methods of cutting will be given in graphic
form. Each step in the operations of making the
various cuts will be pictured by means of a photo-
graph which will be accompanied by brief and con-
cise explanatory material.

Actual demonstrations showing how these cuts
are made are being presented throughout the coun-
try. The audiences at these demonstrations are
composed of meat retailers, packers, restaurant and
hotel men, home economics students in colleges and
high schools, housewives and others.

Making Skirt Patties
In this article the methods for making patties
from the skirt is described. Sales appeal is the prin-
cipal object of using the skirt in this manner. The
skirt patties provide an exceptionally attractive
meat dish. Following are the steps in making these
patties.

 

 

1. Remove skirt from inside of ribs.

 

 

3. Cut skirt at center into two pieces. Roll
with 34 inch strip of fat in center and run
small skewers through the center of the roll.
Slice between skewers.

 

2. Cut diaphragm from the length of skirt on
thin side and peel tissue from both sides of
the skirt.

 

 

 

12

FINANCIAL

Buying Power May Prevent January
Reaction.

imately $1,000,000,000 will be

 
 

investment next month, it

s estimated by Wall street statisti-
Coe 1 ava Lt wale cia
cians, wno Nngure that under normal

conditions about $600,000,000 goes in-

 

he securities markets monthly.

 

uF nat deal
tii Ca Pica ata
lar r + in lact
large CE in the last
lor Aan
4 r large amount
i new ill go into sea-
soned securities, forming potential buy-

    

ing power that may be expected to

: : . ‘
prevent any serious reaction early in

observers feel commitments
: : ee :

need not be made hastily, however, tor

poin TO a TECESSION 171

indications j

t
prices until the future of business has
been more clearly foreseen.

Pointing out that the advance this
month was in line with expectations
in accompanying the expansion of
Christmas trade, Edward B. Smith &
Co. warns of the prospect of a reces-
sion later. The firm says:

In the light of past experience, it
would be equally surprising were this
season resiliency not to give way, later
on, to at least temporarily lower pr.ces,
coincident with the publication of final
quarter reports. In the aggregate these
seem certain to make less favorable
reading than those of the previous
quarters this year.

“Furthermore. the early months of
1930 do not appear to promise a busi-
ness volume equal to the correspond-
ing period of 1929. Hence, the stimu-
lation of rising sales and earnings is
unlikely to become a market factor be-
fore spring. It should be possible, un-
der such circumstances, to determine

real values with much greater assur-
ance.”

is uuportant in

a

The elemen
making commitments, the firm con-
tends, suggesting that the “views ex-
pressed by Government officials and
industrial leaders have, in many cases,
been given a rather more optimistic in-
terpretation than is justified.

“It would be unfortunate if too many

felt that the constructive policies which
have been formulated would be im-

mediately effective. Disappointments
in this respect could lead to renewed
loss of confidence, and that, we feel,
ght entail serious consequences.”
William Russell White.
[Copyrighted, 1929.]

mi

So
Extent of Current Receding Tend-
encies in Business.

A drifting or uncertain stock mar-
ket at this stage of recovery from a
panic condition such as the country is
witnessing has been in times past the

normal expectation.

fter the distress or panic stages
of every major bear market in the last
quarter of a century stocks have rallied
f a tem-

briskly under the stimulus «
porary buying movement only to run
into a moderate secondary decline. The
1929 post-panic rally in stocks during
the first month after November 13 was
the sharpest ever witnessed within so
short a time. Purchases by bargain
hunters and covering by short traders

MICHIGAN

drove prices persistently upward un-
til December 7.

Uncertainty in the market in the
last ten davs reflects no lack of con-
fidence on the long-term trend in
business or in the intrinsic
It reflects

the usual influences that come into play

 

- 1
t common stocks.

at this stage of a market readjustment.
In addition it reflects tax selling.
First of all the market desires to ob-
tain a clearer view of 1930 business
than it now commands as a basis for

   

gauging the probable course in prices.
The present recession in business is
the fourth that has been seen in this
country since 1920. Nobody antici-
pates that the 1929 recession will run
as far as did that in 1921. Perhaps a
majority of the business prophets pre-
dict that the current decline will re-
semble most that witnessed in 1927.

1

authorities may be

believe that the current re-

But con petent
cession will be slightly more severe
than 1927. They would not be sur-
prised to see a recession approaching

1924. Differences in opin-

 

I 1g the extent and duration

of the present business decline bears
market.

of course, a large number

seaple st:ll are selling stock to es-

tablish 1929 tax losses. So favorable

inity to take advantage of

  

an opport
this techn.cal device has not been pre-
sented in recent years.

Taking all elements into considera-
tion the stock market has been exhibit-
ing about the irregular characteristics
that normally might have been antici-
pated. Paul Willard Garrett.

{ Copyrighted, 1929.]

oo -
Thirty Best Stocks For Next Year.
Interesting results have been obtain-
ed in a survey conducted by Arthur A.
Winston and Raymond F. Ryan in
Money, Markets and Investment to de-
termine the hest common stock invest-
ments from a year’s viewpoint.
About 200 investment experts were

queried on the problem, and each was

asked to selcct thirty stocks offering

the best possibilities. In the order of
choice, Consolidated Gas took first
position, leading American Teelphone

8

the usual claimant of

 

and Telegrap!
first place in similar’ polls.

Only five other utilities were se-
jected, while only two rail stocks—
Pennsylvania and New York Central—
broke into the list of thirty. The re-
mainder were industrials, chiefly sea-
soned dividend payers.

The list, in the order of preference,
includes, besides the two first named,
General Electric, Eastman- Kodak,
Standard of New Jersey, American
Can, International Harvester, Union
Carbide. American Tobacco, Westing-
Electric Bond and
International Telephone and
Telegraph, du Pont, United States
Steel, Pennsylvania, General Motors,
National Biscuit, New York Central,
Jorden,

house’ Electric,

Share,

Columbia Gas and Electric,
American Smelting, Anaconda, Stand-
ard Brands, Radio Corporation, Sears,
Roebuck & Co., Bethlehem, American
and Foreign Power, Air Reduction,
Commonwealth and Southern and Fox
Film.

In view of recent developments, per-

December 25, 1929

TRADESMAN

I> Once up-

on a time, you went
to your banker for
accommodation...
now you go to him
for service. And the
whole evolution of
banking, as con-
ceived by the Old
Kent, lies in that
difference. Do you

OLD
KENT
BANK

36

know just how far
the Old Kent goes to
serve you? If you
don’t, why not find

14 OFFICES
RESOURCES OVER

: : $40,000,000.00
out? An investiga-

tion might prove

 

 

SAOSIN

 

lastingly profitable!

 

 

 

 

 

The Measure of a Bank

The ability of any banking institution
is measured by its good name, its financial
resources and its physical equipment.

Judged by these standards we are proud
of our bank. It has always been linked
with the progress of its Community and
its resources are more than adequate.

 

GRAND RAPIDS SAVINGS BANK'

“The Bank Where You Feel At Home’”’
16 CONVENIENT OFFICES

 

 

 

 

 

 

 

 

Perr aE ee

 

 

 

 

j

eae

December 25, 1929

MICHIGAN

 

TRADESMAN

13

 

haps Fox would not have been select-
ed as the representative of the amuse-
ment group, although it seems logical
to believe an amusement stock might
well have been entitled to a place.
Based on actual votes, industrials
were chosen for 69 per cent. of the in-
vestments, utilities for 22 per cent. and
railroads for 9 per cent.
garded as interesting in view of the
splurge in utilities last summer.
Selections were made by bankers,
investment trust officers

This was re-

economists,
and others “whose contacts with in-
vestment problems had given them an
insight not usually available to ordin-
ary individuals.”
William Russell White.
[Copyrighted, 1929.]
—_—> +
Uncle Sam Wants To Know.

At the taking of the Federal census
next year most persons will have to
answer only twenty-four questions.
Those temporarily unemployed will be
asked for additional information.

To the ordinary list of enquiries
have been added several new ones. The
Government will want to know, for
instance, whether the house is owned
or rented and its selling or rental value.
It will be curious, also, concerning the
possession or non-possession of a radio
set, the age at the first marriage of
those living in double blessedness and
the military service that has been per-
formed by each citizen, if any, and its
nature. It would seem that the War
Department records should contain
this information, but it is explained
that they are not complete.

In the general extension of Govern-
mental contact with the lives of the
people, the original scope of the census,
which was designed to afford a basis
for ‘Congressional representation, has
been steadily expanded. In asking the
nationality of everybody’s parents the
Government is acquiring a store of in-
formation which, if it had been com-
plete from the time of the first census,
would have aided materially in drawing
up the “national origins” plan for lim-
iting immigration.

Director Steuart suggests that some
of these new enquiries may not be re-
peated ten years hence. Perhaps the
Government will then be thirsting for
information concerning the number of
television or “talkie” sets in use in the
homes or the total National investment

in family airplanes.
— ooo __

Decline in Motor Output Forecast.

A reduction of less than 10 per cent.
in 1930 automobile production, as com-
pared with the present year’s output,
is predicted by Automobile Industries
in its annual estimate of future pro-
duction and sales conditions in the
automotive manufacturing industry.

The actual figure set by the publica-
tion is 4,945,000 units for next year,
which will be about 500,000 fewer units
than the record-breaking final figures
for 1929 are expected to show.

This estimate recession indicates a
favorable state in the industry because
automobile manufacturers are unani-
mous in their intention of more closely
controlling production in * harmony
with consumer demand. For this rea-
son the publication believes the pro-
duction curve for 1930 will reflect

closely trimmed schedules during the
first quarter of the year, and from that
point they will gradually rise to meet
natural increases in demand, finishing
strong, in contrast with this year’s
schedules.

With the brunt of the recent stock
market precipitation having fallen on
the dealers, in so far as the automo-
bile industry is concerned, however, it
is predicted that next year, as a means
of self-preservation, dealers will have
to induce motor vehicle owners to
stand most, if not all, of the deprecia-
tion on their used vehicles.

——_» -e ~~.
Wholesale Grocery Prices Decline in
November.

The index number of wholesale gro-
cery prices compiled regularly each
month by the New York University,
bureau of ‘business research, shows a
decrease of 4.3 per cent. for November,
as compared with October. This de-
A typical bill
of wholesale groceries gives an index
number of 102.8 in November, against
107.4 in October. The index is 5.1 per
cent. under the figure for November,
1928. (The average for 1921 equals
100.) The index is based on a list of
twenty - two grocery

cline is partly seasonal.

representative
items, the daily quotations of which
are averaged, a weight being given to
each according to its importance in the
sales of an average wholesale grocer.
The chief items which averaged higher
last month were peaches, pink and red
salmon, tomatoes and pineapple. Lower
averages were shown by cheese, flour,
sugar, oats, corn meal, rice, coffee,
corn, cottonseed oil, lard.
—_ ~~...
Local Bankers Abhor the Chain
Stores.

The American Bankers Jour-
nal, the official paper of the
bankers, has set forth in an ar-
ticle the grievances of the local
banker against the chains in the
following manner:

1. The average chain store
in a small community does not
maintain an adequate bank bal-
ance.

2. Units of chain store organ-
ization do not use a bank's loan-
ing facilities.

3. Chain store units usually
do not buy any of the other ser-
vices which banks have for sale.

4. Chain stores abuse the
free service which banks cus-
tomarily offer, such as getting
small change, having check books

printed, etc.
ee eed

He Got His.

A dapper young squirt came fussily
into the drug store and demanded a
good deal of attention for some trivial
purchase. The lumbering old druggist
stood for his impertinence good na-
turedly. Finally the customer said:
“And get me some insect powder—
that'll work, mind you.”

The druggist appeared to meditate,
looking the young man over. “’Fraid I
can’t sell that to you sir. I don’t want
to get into trouble.”

“Trouble?” shrilled the young man,
“what do you mean, trouble?”

“Been an awful lot of suicides late-
ly,” was the reply.

 

 

Investment Securities

E. H. Rollins & Sons

Founded 1876

Phone 4745

4th Floor Grand Rapids Savings Bldg.

GRAND RAPIDS
Philadelphia

Los Angeles

New York
San Francisco

Boston Chicago Denver

London

 

 

 

 

 

 

GRAND RAPIDS NATIONAL BANK

|

    
     

 
  

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Established 1860—Incorporated 1865 — Nine Community Branches

GRAND RAPIDS NATIONAL COMPANY

Investment Securities
Affiliated with Grand Rapids National Bank

 

 

L. A. GEISTERT & CO.

Investment Securities

GRAND RAPIDS— MICHIGAN
506-511 GRAND RAPIDS TRUST BUILDING

Telephone 8-1201

 

 

 

 

14

MICHIGAN

TRADESMAN

December 25, 1929

 

The Glad New Year.

Grandville, Dec. 24—While Christ-
mas is by far the most widely observed
oi all our holidays the glad New Year
cuts a wide swath in the enjoyment of
mankind. Up by daylight’s earliest
ray to speed down the avenue of pines
behind horses and jingling sleigh bells
the New Year was ushered in with
great rejoicing by our forefathers.

New Year resolutions are as numer-
ous as people, and yet how few of
these are made to be kept. Three young
fellows signed a document one New
Years eve agreeing to abstain from the
use of tobacco in any form. It was a
solemn bargain the breaking of which
was to be followed by a penalty. That
bargain was kept in solemn sincerity
for about a fortnight after which the
smokes from the filthy weed again
ascended from the lips of the trio.

School houses, churches and even
barns were oft times dedicated on New
Years day. I call to mind one New
Year party at the completion of a new
structure of learning in which the
dance waxed fast and furious until
near midnight when a soldier on fur-
lough stepped on one of the dancer’s
toes. Apologies were given but not
accepted. The angry man foamed out
“that he’d show that Lincoln hireling
where he vot off at.” This threat he
attempted to carry out. The men of
the dance formed a circle outside the
building and soldier and growler met
at fisticuffs.

The battle was of short duration.
The soldier retired unscathed after
having thrashed his enemy good and
plenty. The soldier returned to the
dancing floor while the other was seen
no more that night. It was a happy
New Year all right, and a little later
the soldier returned South to lay down
his life for the imperiled Union.

Sleigh rides! Ah, such sport as that
was with one’s best girl at his side,
sailing away behind swift steeds to the
tune of the bells. New Year was as
highly enjoyed as Christmas, the two
holidays coming so near together
spoiling the week for labor.

Resolutions of reform made at New
Years are sometimes kept, although
frequently broken. Those skating
days and sleighing days recall many
vivid pictures to the brain of old timers.

It was on New Years, 1864, that the
brother of the writer set out to rejoin
his regiment at Grand Rapids, the
Tenth Cavalry, which he had left on a
thirty day furlough a month earlier.
That was the cold New Years often
mentioned in histories of the civil war.
It was a long ride of forty miles from
the little settlement on the Muskegon
river, yet the soldier boy made the
trip without any mishap, going by
stage from the Seaman Tavern on the
State road. The next spring news
came to the parents of the soldier boy
that he was dead in Tennessee, one
more life given that the old flag might
wave undefied over a reunited country.

New Years in camp was often a sea-
son for enjoyment, and yet others were
splashed with the blood of soldiers in
desperate battle. The Union was
saved, and the once rebellious South is
to-day as loyal to the Union and the
flag as is any other portion of our
country. North and South fought side
by side in the same cause during the
Spanish and the world wars. ;

We are at peace with all the world
to-day. Surely the holidays should be
celebrated with glad hearts and unlim-
ited happiness. The New Year of the
present season sees America at the
peak of prosperity despite certain little
flurries here and there in the business
world. We should all firmly resolve
to let no talk of hard times mar the en-
joyment of the year just at hand.

Rejoice and make merry for to-
morrow you have not with you. It

must be remembered that sufficient
for the day is the evil thereof. We
can live but one day at a time, and as
goes: that day so goes the year.

Let us wipe off the slate all one
time grudges and start the coming
year with a clean record. Life is too
short to hold enmity for any -man.
One day a colored woman came to the
door of a village resident selling some
small articles of household necessity.
The mistress met the woman at the
door with an angry snarl.

“Go away from here you dirty nig-
ger!” snapped the house lady. As the
peddler backed away she turned to-
ward the missus saying: “God will
take care of you Missus.” It was a
just rebuke whatever may be _ said
about annoying peddlers.

If we wish God to take care of our
lives we should show a fair degree of
friendliness for other members of His
flock. The churches and schools may
well celebrate the dawning of another
year, even as Christmas, since the
same star that led the wise men to the
Manger rules over this holiday with
equal impartiality.

Year by year time rolls away. There
can be no- recalling of the days that
have sped into the dim distance of
eternity. Time is no respecter of per-
sons. Although the New Year is repre-
sented by but a single day, yet it is in
many respects the most useful day in
all the three hundred and sixty-five of
the twelvemonth.

If we keep our New Years day well
so shall we start on the high road to
better things to come. Time is, time
was and time shall be no more forever.
Be good to yourself and to your
neighbor on New Years day and all
the joys of an honest life shall be
added unto you. Old Timer.

———_o-+___

Keeps All Wax Paper in Special Place.

Wax or parchment paper is used
quite largely for wrapping meats, lard,
but very often it is a
problem just how to handle the paper.
When it is laid on the counter, as is
sometimes done, this paper slides
around and customers do not like to
see it wrapped around their purchases,
thinking it has become soiled. Some
dealers punch a hole in one corner of
a bundle of wax paper, tie a string
through the hole, and hang it up.
There are some objections as well to
this plan, because very often the paper
will drop on the floor.

The pastry department of a grocery
has made wooden cases of wax paper
and paper doilies. These cases sit on
the counter and keep the paper clean
and in good condition.

The cases have several compart-
ments. There is one compartment be-
low extending the full width of the
case—about 15 inches. This is for
large cakes. The second section of
the case is divided into three compart-
ments. One is for the knives used
when cakes are cut. (This grocery
makes good profits by selling half
cakes and even quarter cakes.) The
other two compartments are for small
size wax paper and for paper doilies
used in displaying cakes and pastries.
The knives and wax paper can be had
without lifting the cover of the case,
as the front of the case is open.

cheese, etc.,

—__»> +. ___
Persistence Is Like Compound Interest

Your best customer is usually your
competitor’s best prospect. Someone
is always after the people to whom

you sell and unless you keep everlast-
ingly after your customers and keep
them sold, your customers won't last.

It works both ways, too. If you
keep hammering at your best prospect
and do it more consistently than your
competitor, ultimately he will be your
best customer instead of his.

In this connection, a recent survey
made by a retail dry goods association
showed that 80 per cent. of all sales
wre made after four or more calls. It
aiso showed that

Forty-eight per cent. of the sales-
men who called, made one call and
did not come back.

Twenty-five per cent. made two calls
and quit.

Fifteen per cent. made three calls
and quit.

Twelve per cent. made four calls or
more.

The 12 per cent. who made four calls
or more got 80 per cent. of the orders.
It is the constant pounding away that
gets the business.

 

money for the user.

 

 

 

 

 

rob aad Savs —

 

 

"The world owes a living only to the
man who earns it, hence a lot of people

are getting head over heels in debt.”

KVP DELICATESSEN PAPER

has a wonderful earning power. The many uses and
protective qualities of this sheet will actually earn

If by the quality of this sheet and the service we give
you, we do not earn the right to ask for your business,
we have no right to expect it.

KALAMAZOO VEGETABLE PARCHMENT CO.

KALAMAZOO, MICHIGAN

 

 

Phone 86729

Suite 407 Houseman Building

 

THE INVESTIGATING AND ADJUSTMENT CO., INC.
. COLLECTORS AND INSURANCE ADJUSTERS

Fire losses investigated and adjusted.

Collections, Credit Counsel, Adjustments, Investigations

 

Night Phone 22588

Bonded to the State of Michigan.

Grand Rapids, Michigan

 

 

 

INVESTMENT
SECURITIES

The
Industrial Company
Associated with
Union
Bank of Michigan

Grand Rapids,
Michigan

Resources over

$5,600,000.

 

   
 

 

N

Fenton

Davis
&
Boyle

Lavestment Bankers

vy

Detroit
Grand Rapids
Chicago

    
   
      
   
   
   
   
     
   
       

The Investor
of $500 or
More Wisely
Investigates

at THIS Time
Mid-West

Investors, Inc.

 

 

 

 

 

GEO. B. READER
Wholesale Dealer in
Lake, Ocean, Salt and
Smoked Fish
1046-1048 Ottawa Ave., N., Tel. 93569
GRAND RAPIDS, MICH.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

December 25, 1929

 

MICHIGAN

TRADESMAN

15

 

MUTUAL FIRE INSURANCE

Some Essentials Necessary in Rural
Fire Fighting.

Rural fire protection is a subject
which should receive careful considera-
tion from every citizen in this country,
especially those who live in rural dis-
tricts. We cannot speak of fire fight-
ing without making mention of fire
prevention, as this subject is as much
of a necessity in the rural districts as
it is in the cities, towns and villages.

In the past few years, the thought
of fire fighting and fire prevention in
the rural districts has been given a
great deal of study and I fully believe
that this movement has grown more
in the cities than in the rural districts,
for we of the cities realize the value
of fire prevention.

The fire loss in the rural districts
brings about a shortage of food sup-
plies. Farm families are made home-
less and industries which depend upon
the farm for supplying material are
affected and, in turn, that affects the
entire country.

In the four-year period of 1923-1927
the amount of farm fire loss, according
to reliable figures, reached $180,708,-
761, representing a loss of $93,539 for
each day. This loss has been passed
along by the farmer unnoticed, for the
simple reason that he did not realize
just what such a loss meant to the
country, state and cities, and this is
the sole reason for the question being
brought before the American people.

The loss of $180,708,761 on the farms
is a staggering and deplorable waste.
It means that the loss if appropriated
equally among all claims would have
been $829 for each fire, which is high
for a classification of this kind, where
the average valuation, including land,
buildings, and machinery, is only
about $10,000 and, as there are slight-
ly less than six and one-half million
farms in the United States, it is a
proven fact that one farmer in every
thirty has had more or less disastrous
experience with fire.

What are the principal causes of fires
on the farm? Defective flues are the
greatest cause of farm fires, lightning
comes in for about 10 per cent. of the
cause of farm fires, matches and smok-
ing play a big part. The storage of
hay, sparks and the handling of com-
bustible oils are also responsible for
many fires.

It seems hardly necessary that the
farmer should have his attention called
to the danger of storing his automobile
in the same barn or shed where other
machinery is stored. The farmer has
brought upon the farm a great hazard
by the use of the gasoline engine. The
storage of oils and such engines
should be kept in a building far re-
moved from any other buildings, and

 

care in handling oils of all kinds
should be taken. When the farmer
realizes just what fire prevention

means, he will get busy with safety
methods which will be a safeguard
against fires.

Many ways and means have been
tried to furnish fire protection to
those who live in-the rural districts
and to extend fire fighting equipment
into the rural districts. ‘Some states
and even counties have passed laws

and made special arrangements where
money can be raised through taxation
for the purpose of purchasing fire
equipment for rural districts, and this
has proven a success in many states
and counties.

Many of the cities have considered
furnishing fire protection to the farm-
er. Many problems arise which must
be given serious consideration. First, it
should not be considered wise to remove
the fire protection from your own city
in order that you may furnish protec-
tion into the rural district. This idea
on the part of the city to extend help
which is so often needed, was brought
about through the spirit of friendship
and good fellowship, and not with the
idea of any consideration of money
which may be collected for such ser-
vice; however, such is the case in many
districts. We have responded to many
calls for help to our neighboring cities,
towns and villages and while respond-
ing to these calls along the state high-
ways, it has given the farmer an idea
and to some extent made him feel safe
with the thought in mind that he could
receive the same protection from fire.

In 1928 we have responded to a great
many calls for help from the rural dis-
tricts. We use the same call system
as “back up” system for the rural dis-
trict as we use for the calls to our
neighboring cities, towns and villages.
One of the first calls to come to my

. department for the rural district was

five miles out in the country, where a
large field of stubbles was on fire and
several stacks of wheat were in the
path of the fire. We lost one stack of
wheat and saved four stacks, together
with several buildings. It was re-
sponding to this call which proved to
me the value of rural fire protection
and what equipment should be used in
responding to rural fires.

Many of our members have volun-
teer units located in large farming
communities. We have taken advan-
tage of this fact and have carried the
message of fire protection into the
home of the farmer. We have always
tried to advance the cause of fire pre-
vention and to show and prove to the
farmer what a great part he plays in
this great work for humanity. We have
found that in the smaller communities
it is much easier to come in contact
with the farmer than in the larger
cities.

With such an organization as we
have in the Southern part of the state
known as the Egyptian Fire Fighters’
Association, it has ‘been proven to us,
that with an organization of this kind,
composed of 64 fire departments, that
it makes it possible for more companies
to respond to a fire in the rural district.
We know the equipment each member
has, and such companies are dispatch-
ed to the fire which will be in a posi-
tion to do the most good. We have
found when arriving at a fire in the
rural districts, that equipment which
is used daily in the cities is not suitable
for fires in the rural districts, and for
that reason we have gone about to
provide such equipment which will en-
able us to meet conditions in the rural
districts as we meet them in our cities.

As a rule the city equipment with the
high pressure pumping engine is not

needed for a rural fire, and it is not the
proper equipment to send out on the
country roads. The high pumping ca-
pacity of this engine will soon pump a
cistern or well dry and many times you
will find this is the only water supply.
With the high pumping capacity you
will not be able to conserve on the

water supply, which is one of the
greatest problems in fighting rural
fires.

With my own experience I have
found that a piece of apparatus which
is to respond to rural district fires
should be equipped as follows: Pump-
ing capacity not under 350 gallons per
minute nor over 500 gallons per minute.
This rig should be equipped as follows:
Operating pressure not less than 100
pounds; the apparatus should be equip-

ped with two booster tanks, not less
than 200 gallon capacity; each so ar-
ranged that the pump can take suction
from each tank; also a suction hose
with strainer not less than 25 feet
should be carried, so that suction may
be taken from pond, cistern, well or
whatever water supply can be found.
This apparatus should carry 1,000 feet
of 1% inch hose and 300 feet of 1 inch
hose, with two reducing siameses, also
two pikepoles, one roof ladder, and
one regulation extension ladder, water
buckets, paddles, shovels, forks, two
pieces 34 inch rope 100 feet long, four
waterproof covers, nozzle tips from 1%
inch to 7% inch.

The above equipment should be
mounted on a chassis of not less than

(Continued on page 31)

 

Affiliated with

320 Houseman Bldg.

The Michigan
Retail Dry Goods Association

Insuring Mercantile property and dwellings
Present rate of dividend to policy holders 30%

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

Grand Rapids, Mich.

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that.
you are buying

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Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

 

FINNISH MUTUAL FIRE
INSURANCE COMPANY

Calumet, Michigan

Organized for Mutual Benefit
Iasures Select Mercantile, Church, School and Dwelling Risks
Issues Michigan Standard Policy
Charges Michigan Standard Rates

Saved Members 40 ta 68% for 33 Years

No Membership Fee Charged
For Further Information Address
FINNISH MUTUAL FIRE INSURANCE CO.

CaLUMET, MICHIGAN

 

 

 

16

MICHIGAN

 

TRADESMAN

December 25, 1929

 

TRANSACTION COSTS.

 

Metheds By Which They Can Be
Reduced.

In a men’s clothing store the other
day, while I was making a few pur-
chases, [| happened to overhear the
vociferous vocalizing of a clerk who
was trying to sell a pair of socks. The
did not want them.

customer evidently

“This is the most marvellous value
in hose you ever saw in your life,” I
saying persuasively: “Beau-

clocks—design

heard him
tiful color—handsome

straight from Bond street, London—

 

strictly up to the minute—full-fashion-

ed—wei ight exactly right — durability
1 feel of the
admit

that can’t be equalled—just

material—you certainly must

that it’s a very good yarn!”
The customer merely raised his eye-

brows and commented wearily: “Yes

—and extremely well told.”
Incidentally, he did not buy the

socks. He must have been one of

“Sales-resistance’ customers to
I sales-talk.

withstand such
It set me to thinking that possibly

these

“salesmanship” is too often identified

ly with what the young people call

 

We need to bear in mind that sales-
manship, especially in the retail field,
signifies something much broader and
more comprehensive than any verbal
fluency or “projection of personality.”
Retail

deep-lying

mma, efficiency is a
+
t

somewhat complex quality
senchh ng, in a fascinating way, many
material objects and most human im-
pulses
There was an interesting check-up
on it in the Spring of 1928 in connec-

{
tion with the “save-the-surface” cam-
paign

covered 566 shopping experiences, in

it
by the paint trade. This test
176 cities. The retail paint stores were
marked on 10 counts or factors in effi-
They got a grade of “poor” in
order-

ciency.
four of these—window display;

liness of interior display; ascertaining

definitely the customers’ wants; and,
lastly,

Ten counts, also, were borne in mind
Amaz-

helping and advising him.
in “sizing up” the salespeople

ing as it may seem, the critics felt
obliged to rate them “poor” to “‘ter-
rible’ in all but two of these. Only
salesmen were classi-

Ninety-five per

5 per cent. of the
fied as “excellent.”
cent. were regarded as lacking in in-
conclusion

itiative. The inescapable

was that the customer is not sold the
paint—he buys it. There is a big dis-
tinction there.

This is not a reflection on the paint
because it seems to
retail

trade specifically,
apply in a measure to many
stores,

Seeing that 85 per cent. of our shop-
pers nowadays are ladies, one is rather
surprised, in this paint survey, by the
fact that most of the retail salesmen

1

were chalked up as “unsatisfactory in

personal appearance.” That surely calls
for betterment. A salesman need not
be unduly
annoying—but he will undoubtedly sell
more goods if he is thoroughly pre-
sentable. The “golden mean’—“neat
but not gaudy’—-would seem to be the
right prescription for the retail sales-

man.

nie . .*
dandified—that may be a bit

So, too, he needs to avoid the two
extremes of superaggressive,
brashness, on the one hand, and stolid,
inert indifference on the other. The
spirit of sincere helpfulness lies be-
tween these poles. I
undervalue, in the

brassy

would not
slightest, the
in a sales-talk did not mean that I
would undervalue, in the slightest, the
qualities of pleasant speech, true con-
sideration for customers, unpretentious
solicitude for the satisfaction of their
real desires. Courtesy that rings true
is an infinitely useful quality in re-
tail merchandising. There is a wide
gulf between that and mere high-
powered salesmanship.

Emerson, whom his latest biographer
describes as “the wisest American,’
says “Life is not so short but that
there is always time for courtesy.” And
it pays amazingly well, too. Retail mer-
chants generally—and we customers
who appreciate it so deeply when we
find it—realize in a broad way that
courtesy makes for. better business, al-
though we would hardly expect to find
the difference presented in statistics.
Just the other day, we got the dollars-
facts on the value of cour-
tesy in a retail hardware store.

and-cents
A non-
governmental business service reports
the result of this clinical experiment.

The store owner set out to determine
definitely the part played by extra
One day,
following instruc-

courtesy in increasing sales.
when his employes,
tions, waited on people with only or-
dinary courtesy, the average sales per
customer amounted to 28 cents. The
following day, the clerks were instruct-
ed to show such extra courtesies as
calling the customer by his name;

making a special effort—a modest but

diligent effort—to find the exact ar-:

ticle to fit his needs; and then escort-
ing him deferentially to the door. The
resulting average purchase is reported
That is rather
increased by

to have been 90 cents.
astonishing — business

mote than 200 per cent.,

simply
through the exercise of a most agree-
able and gracious form of retail sales-
efficiency.

Such a demeanor presented the store
and its commodities in a more pleas-
ant light. In that particular case the
psychological, but actual
physical light, good illumination, is, I

light was

think, a decidedly interesting element
in retail Adequate
store itself has
“customer satisfac-

store efficiency.
within the
much to do with

lighting

tion’”’ in the choice -of articles. You
can see precisely what you are buying.
Where sanitation is important, lighting
plays a Take meats, for
instance. If such commodities can

vital role.

stand the revealing glow of adequate
lighting, the
that he or she may safely go ahead

customer feels assured

and buy.

In this present day and age, dingi-
The cheerful,
stimulating radiance which

ness may be disastrous.
attractive,
makes it possible to use the entire
store to better advantage and presents
the contents of that store in a vastly
appealing manner, is usually
worth many times the expenditure in-
volved.

One factor of primary importance in
this “war on wasteful retailing” is what

more

“trans-
all the
expense involved in getting the mer-

our efficiency friends call the
actions cost.” This includes

chandise from the shelves or counters
into the hands of the consumer. You

need only go into a retail store and
keep your eyes and ears open for 10
minutes to appreciate that this cost is
very much greater than it need be and
that it can absorb the profit of a trans-

 

 

New York

of business December 31, 1929.

December 11, 1929.

 

American Commonwealths

@
Power Corporation
Grand Rapids

Dividend Notice

The Board of Directors of American Commonwealths
Power Corporation has declared the following dividends:

PREFERRE

The regular quarterly dividend of $1.75 per share on the First Pre-
ferred stock, Series A, payable February 1, 1930, to stockholders of record
at the close of business January 15,- 1930.

The regular quarterly dividend of $1.62 per share on the First Pre-
ferred stock, $6.50 Dividend Series, payable February 1, 1930, to stock-
holders of record at the close of business January 15, 1930.

The regular quarterly dividend of $1.50 per share on the First Pre-
ferred stock, $6 Dividend Series of 1929, payable February 1, 1930, to
stockholders of record at the close of business January 15, 1930.

The regular quarterly dividend of $1.75 per share on the Second Pre-
ferred stock, Series A, payable February 1,
record at the close of business January 15, 1930.

COMMON STOCK

The regular quarterly dividend of 1/40 of one share, (214%) pay-
able in Class A Common stock on January 25, 1930, on each share of
Class A and Class B Common stock, to stockholders of record at the close

Where the stock dividend results in Fractional shares Scrip certifi.
cates for such fractions will be issued which can, at the option of the
stockholders, be consolidated into full shares by the purchase of adui-
tional Fractional shares. The Company will assist stockholders in the
purchase of additional Fractional shares.

Checks and stock certificates in payment
of dividends will be mailed in due course.

St. Louis

{D STOCK

1930, to stockholders of

ALBERT VERMEER, Treasurer.

 

 

 

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December 25, 1929

 

MICHIGAN

TRADESMAN 17

 

action much more effectively than the
interest “ate up’ the debt’ in the

familiar Southern story.

What, precisely, do you see? You
see a customer ordering a varied lot
of groceries, let us say. “A box of
corn flakes” is the first requirement.
The salesman rushes off, grabs a pole,
lunges with practiced aim at a package
on the top shelf. So far, so good. The
second item is announced: “A head of
cabbage.” Off in another direction
darts the clerk, to return with a de-
Now a little uncer-
tainty sets in: hemming and hawing is
heard before the customer says: “Oh
yes, I think you
couple pounds of coffee.”

sired vegetable.

better give mea

The salesman’s trip this time is, as
likely as not, in an entirely new direc-
tion. “A can of peas’—apparently
something of an afterthought—neces-
sitates a jaunt to still another corner
of the store. And then: “You may add
a cake of soap—yes, one cake—let me
see—I believe I'll take that kind to-
day.” One more promenade, to a dif-
Consider
all the steps taken—the time consum-

ferent point of the compass.

ed—in_ this.

And, while this is going on, you may
notice another clerk painstakingly mak-
ing out a sales slip for a 5 cent pur-
chase on which the margin of profit
is, at best, a small fraction of 1 cent.

You may see customers evidently
desirous of examining goods but balk-
ed by the awkward
counters in the store.

placing . of the

Through all such ineptitudes, mala-
droit arrangements, needless steps, dis-
proportionate effort, time-consuming
methods, hesitation and dilatory tactics
the ‘transaction cost’ mounts rapidly.
Often, though the storekeeper does not
realize it, it is wiping out the profit of
the individual sale.

The “hesitation cost” alone is avery
vital element. Often it is not the custo-
mer who is primarily to blame, because
he is encouraged in his dawdling by
the fundamentally mistaken methods of
the store. It is the system that is at
fault.
what “transactions
cost” can do, let me cite an example
from a field other than that of retail-
ing. Just recently the Department of
Commerce made a survey of a rather
small, but important, service industry.
The analysis showed that 58 per cent.
of the individual transactions of this

To show you

industry were being conducted at a
loss. For 22 per cent. of the orders,
the receipts did not cover even the cost
of getting the product into the hands
of the purchaser—to say nothing of the
cost of materials, labor and overhead.
On its transactions as a whole the in-

 

dustry was making—but the losses on
the smaller made the total
profits less than they would otherwise
have been.

orders

Need the orders in our retail stores
be so small as many of them are? Mul-
titudes of soap by the
cake—and take up the time of sales-
people while they hesitate and make
“decisions” about that cake. Now is
that really necessary? One is remind-
ed of the scene in which the late com-
edian, Raymond Hitchcock, was buy-

people buy

ing a postage stamp. After prolonged
cogitation, he pointed decisively to one
stamp in the middle of a big sheet of
them and announced: “I'll take that
one.’

I do not mean to imply that there
are not big differences in soap or that
people should not be “choosy” about
it. What I am trying to get across is
that most of us use soap with fair regu-
larity and might just as well buy it in
Why

would not that apply to soap just as

packages of five or ten cakes.

well as to sticks of chewing gum! And,
when we have decided on the make
that suits us, why should not we have
it delivered regularly to us, instead of
Would not
that apply, also, to salt and sugar and

chasing to the store for it?

a variety of other articles?

Take the case of milk. Kew of us
go to the store to buy our ordinary
milk supplies by individual quarts or
pints. (We may do that occasionally
but not for our regular supplies.) We
know we need it regularly—and, in
consequence of that, the transactions
are reduced to an utterly routine basis.
The dairies deliver the milk directly
to our doors, on a comparatively nar-
row margin of profit. They are able
to do that because, even though daily
deliveries are required, many items of
the “transactions cost’ are low. For
instance, the customer is billed only
once a month. Most of the features of
book-keeping costs are on a monthly
rather than a daily basis. At the end
of the month no new selling effort has
to be expended to induce the customer
We, the con-
sumers, benefit through relatively low
Why should not the idea be

to continue the relation.

prices.
extended to other staple commodities
which we use regularly, in many of
which, perhaps, the benefit would be
even greater because the service would
be more infrequent?

Business men are coming to realize,
more and more, the enormous bearing
that this question of “transaction cost”
has on retail efficiency. They are be-

ginning to cast about eagerly for
means, methods, or devices to reduce
the present high “transactions cost”
which is so plainly an evidence of in-
efficiency and which is wreaking such
with their
many cases.

havoc profits, in all too

One of the more obvious devices em-
ployed is that of automatic vending
machines—“‘selling by robot,” as it has
been called. From such coin-controlled
machines you can now get not only
candies, matches, and chewing gum,
the old familiar articles, but cigarettes,
handkerchiefs,
modities of very diverse but more or
character,

canned goods — com-

less standardized from a
meat pie to perfume.

Another practical device is rearrange-
ment of the retail store. One of the
simpler aspects of this is merely tak-
ing the counters away from in front of
the shelves, where, so often in the past
they have interfered with the clerk’s
freedom of movement and have pre-
vented customers from examining
goods as they would wish to do.

Then there is the more important

principle of “specialization of space.”

(Continued on page 30)

 

 

Wishing You A Happy

and

A Prosperous New Year

Because it’s very near—
We mean the time of year
For wishing men good cheer

Our good wishes go to you.

As the season’s nearly here
For hope instead of fear
We want to make it clear

Our good wishes go to you.

The friendships we hold dear
Which we've made in our career
Make us cordially sincere

Our good wishes go to you.

ae
C. F. MUELLER CO.

Jersey City Manufacturers of
MUELLER MACARONI

New Jersey

ele alte le alin alin allie al lal al oli al alli ln ali al el le ee ole ei i al a

 

 

 

 
    

| -

oe

Packed in sealed tins
since1878, Anation-wide
fame and distribution
for fifty years

LD aa cua

NS

CHASE & SANBORNS
SEAL BRAND COFFEE

 

Grocers supplied by Chase & Sanborn, 327 North Wells St., Chicago

 

 

18

DRY GOODS

Michigan Retail Dry Goods Association.
President—F. H. Nissly, Ypsilanti.
First Vice-President — G. E. Martin,

Benton Harbor.

Second Vice-President—D. Mihlethaler,

Harbor Beach.
Secretary-Treasurer —

Charlotte.
Manager—Jason E. Hammond. Lansing.

Light Frocks That Go With Fur
Coats.

 

John Richey.

While Winter winds blow, the stores
which make a specialty of women’s
goods are blossoming with frocks of
sheer woolens and flat crepes, plain
and printed, which may be worn now
under the fur coats and later as part
of the Spring ensemble. In the smart
Chanel’s frocks
moussa, with triple
fringed bands giving a bolero effect on

restaurants one sees
of bright red

the bodice and defining the hips, worn
beneath street coats of black caracul.
Or Jane Regny’s “Verdure,” a frock
made of a green and brown loosely

woven tweed mixture, with narrow
belt of green leather. This frock, like
so many of the new type of sport

dresses from the Paris couturiers, de-
pends for its effect upon intricate cut
and subtle seaming.

Patou’s tailored frock of sheer wool
in a soft shade of beige has a girdle
with buttoned tabs slipped through a
slot, and an interesting skirt cut with
an inverted pleat and a circular flare
in the front. The bodice buttons in
the front and has a flower of the fab-
A narrow vestee
of yellow gives an effective note of

ric in its trim lapel.

contrast.

Claire Soeurs sponsor the peplum in
a frock of green flat crepe, with.a high
belt and five tiny bows of the material
for decoration. Sunburst pleating, a
new note, appears on this frock in low
godets which repeat the flare of the
peplum. From the same house comes
a clever three-piece suit which gives
the effect of a frock for wear under a
fur coat and will later make a smart
This suit, of bright
navy sheer wool, has a short jacket
with tiny tucks defining the waistline.
ft is finished with a scarf collar and
jabot lined with the fine checked blue
and white tussah which also serves for

street costume.

the blouse.

Flat crepe frocks appear in the
bright billiard greens, flag blues and
reds which make effective contrast
with the dark fur coats, and also in the
more subtle, grayed-over rose, blue
and green shades sponsored by Lelong.
The so-called linen blues—soft shades
with a hint of gray—are especially
good with black fur coats.

Callot makes a rather formal restau-
rant frock of green crepe de chine,
shaping it with tiny pin tucks to give
a decided princess effect, and border-
ing it with georgette to match the
collar. This is very smart with a for-
mal coat of black broadtail.

Many of the flat crepe frocks take
their inspiration Vionnet,
bloused bodices, intricate cut, and in-
genious arrangements of scarf collars.

The prints are more in vogue than
ever. They appear in a great variety
of patterns for daytime, introducing
a Springlike note in midwinter fash-
ions. Dots, checks and plaids are all
approved for the street and semi-

from with

MICHIGAN

sports frock, and there are many pat-
terns stimulate the effect of
broken weave rather than design.
Patou’s lily-of-the-valley and dogwood
prints have caused much comment, and
promise to introduce a vogue for de-
signs of small realistic blossoms scat-
tered on dark backgrounds.

He makes the lily of the valley, in
white on a navy ground, in a bolero
frock, featuring hand-run tucks on_the
bodice and sleeves, and putting stitch-
ed pleats at the back of the skirt, re-
leasing the fullness in a slight back
flare characteristic of his new silhou-
ette. The skirt dips slightly at the
back, to follow the line of the bolero.
With this frock Patou shows a three-
quarters coat of navy faille for Spring
wear. This frock is equally smart for
immediate use with a fur coat.

Another youthful printed frock from
Patou, in a design of red and blue on
a beige ground, alternate box
pleats and knife pleats in a straight-
around skirt and bloused bodice. The
bodice is finished with a boyish turn-
over collar in beige bound with navy.
This frock also has its accompanying
coat—of sheer navy wool, with a box
pleat down the center of the back, and
a trimming of graduated tucks.

—_—_» +.
Neckwear Stocks Clean.

Most men’s neckwear manufacturers
are winding up the year with clean
stocks. More careful cutting has
played a part in this, but an important
factor also has been the increase in the
demand for popular-price ties for holi-
day selling. Spring preparations are
going forward and the emphasis ap-
pears likely to be placed on cut silks
rather than knitted ties. Sale of the
latter, however, may gain, but the
time is not believed ripe yet for a ma-
jor swing to these types. Stripes will
be prominent in the patterns for the
new season. Neat figured effects and
solid colors are expected, however, to
maintain much of their popularity. The
outlook for rayon ties is held open to
question, owing to many recent com-
plaints from buyers.

——_ +.
Business Education.

The developments of the past year in
commercial education indicate a more
general acceptance of the scientific
method of curriculum making in edu-
cation for business, says the United
States Office of Education. Addition-
al commercial occupation surveys and
follow-up studies contributed data to-
ward a fact basis for the organization
of this phase of education. Analyses
of stenographic, clerical, retail-selling
and executive positions made possible
a better selection of content in the
courses. Investigations of the diffi-
culties of stenographers, together with
certain learning and time studies, gave
direction to improvements in the class-

room procedure.
>.> ___

Price Blankets on Jan. 6.

Plans of leading concerns in the
blanket trade call for opening 1930
lines on Jan. 6. That date, it is point-
ed out, is acceptable to wholesale buy-
ers, and at the same time is early
enough to permit the mills to get a
good start on 1930 production. The
new season’s patterns will show a

which

uses

TRADESMAN

strong tendency toward jacquard nov-
elties, and block plaids in staple colors
will be fewer than usual from all ac-
counts. Some of the larger producers
of part-wool goods have already taken
them out of their lines. Not much is
heard of the trend of prices, but pros-
pects are that there will be no ma-
terial change either way.

22>
Bronze Ornament Sales Improve.
Retail sales of bronze smoking

stands, home ornaments and desk sets
improved during the past week. The
increased call, however’ has_ not
brought many re-orders to manufac-
turers, as retail stocks are ample for
current requirements. The season, so
far as producers are concerned, has
been a disappointment since Novem-
ber and they do not anticipate any im-
provement until Spring at the earliest.
Smoking stands for men and women
have ‘been called for in recent retail
trading. Those retailing at from $10
to $12.50 sold best. Bronze desk and
table lamps have been selling in a
limited way.

—_——2><..____
Early Sales Start Indicated.

Many retailers plan to launch their
forthcoming sales in the week between
Christmas and New Year's. The num-
ber of stores which have decided on
this period rather than after the turn
of the year is credited with being
larger than usual. Women’s apparel,
particularly coats, will be featured in
an attempt to build up volume, follow-
ing the cessation of the holiday stim-
ulus. Preparations for these events
have contributed a fair share of the
recent activity in the wholesale mar-
kets. Much purchasing for white
goods and children’s apparel sales next
month and in February remains to be
done, it is believed.

—_2++.___
Want Garments on Consignment.
Not for a long time have requests

to ship merchandise to retailers on

consignment for sales purposes been so
numerous as at present. Manufactur-
ers of fur and cloth coats, as well as
dresses, are being requested for mem-
orandum goods. While much of this
demand is coming from the smaller
stores in various parts of the country,
not a few of the requests are being
made by Grade A retailers. The rea-
son usually advanced is that trade is
slow as a result of the deflation in the
stock market, and that unusual efforts
are required to keep business going.

In these ‘unusual efforts” the manu-

facturers are asked to share.

—_2+>___

Added Task For Style Shows.

Aside from their function as style
guides, the three fashion and fabric
shows to be staged in New York next
month will have an additional task.
This will be the switching of emphasis
from price that is expected to mark
buying operations during the month.
By seeking to develop a wider retail
market for fabrics, one of the shows
will in essence become a part of the
price stabilization movement in the in-
dustry sponsoring it. In the other
displays the models shown will stress
trading up in fashion as superior to
sales in meeting more severe retail
conditions during the first half of the
year.

 

December 25, 1929

Cigarette Compartment in New Bag.

A new patented handbag featuring
a concealed and convenient compart-
ment for cigarettes is about to be
placed on the market by the manufac-
turer. While fastened to one side of
the bag, the compartment is an inde-
pendent unit, taking up no space in the

bag’s interior, which has the usual fit- _

tings and is of normal size. The com-
partment carries ten cigarettes, dam-
age to which is prevented by a retain-
ing form. The idea is being worked
up in bags of different quality, whole-
saling from $24 a dozen and up. It will
also be applied to silk and rhinestone

evening bags, the manufacturer said.
——_~>+.—____

Silver Flowers Find Favor.

A swing away from green and red
to silver effects in holiday buying of
floral home ornaments and table cen-
terpieces is reported here. <A decline
in glass and crystal types is also noted,
coincident with the rise in favor of

silver metallic decorations. Silver
wreaths are reported to be making
headway, although the green _ holly

types retain volume leadership. White
metal poinsettas are also attracting in-
terest. The trend is held significant,
indicating successful response to nov-
elty effects in-a field that in the past
has rigidly held to traditional types of
holiday floral ornaments for the home.

———_>-~>—_____
Plan Novel Chinaware Patterns.
Novelty patterns will be a feature
of next. year’s chinaware lines pro-
duced by domestic manufacturers.
Colorful designs in which floral decora-
tions play a large part have been pre-
pared in green, blue and pink. One
producer contemplates the introduc-
tion of dinner sets with an all-over
chintz pattern to match decorations
of that material in homes. Sales for
the Fall season were normal through
the country, with the exception of a
few “soft” spots in the South. Dinner
sets retailing at $50 and under have
formed the bulk of retail sales during
the last few months.

—_>-._____
Hose To Match Complexions.

So important will be the “tie-up” be-
tween women’s complexions and the
shade of their hosiery next Spring that
one of the best-known producing con-
cerns in the business is soon to an-
nounce a line of “sun-plexion” hues
for the new season, in the develop-
ment of which it has had the co-
operation of one of the recognized au-
thorities on beauty matters. The colors
of the hose will be produced to match
the shades of the face powder pre-
scribed by this authority for the dif-
ferent types of blondes and brunettes.

——_2+2____
Electrical Goods Reordered.

Re-orders so far this month from
retailers of electrical appliance goods
for homes are ahead of those for De-
cember last year, manufacturers and
selling agents report. The increase is
small and confined principally to items
in the low-priced ranges. However, it
has served to inspire greater confidence
in the possibilities of Spring business
and is expected to result in a wider
range of low-priced goods in the new
lines which will be ready late next
month. Coffee urns and toasters con-
tirue to lead other items in re-orders.

 

-

 

 

 

a aN ease

 

sooressnen iP nmnassiscrncsionnee

December 25, 1929

 

MICHIGAN TRADESMAN

19

 

SHOE MARKET

Michigan Retail Shoe Dealers Association
President—Elwyn Pond.
V.ce-President—J. E. Wilson.
Secretary—E. H. Davis.
Treasurer—Joe H. Burton.

Asst. Sec’y-Treas.—O. R. Jenkins.
Association Business Office, 907 Trans-
portation Bldg., Detroit.

 

Selling a No Sale Policy.

Reading the following advertisement
of Abel & Son’s, Mason City, Iowa,
somehow igves the impression of re-
liability and fair dealings:

“Why don’t Abel & Sons have sales?

“Bceause we never have to admit at
the end of a season that we have been
overcharging you at the beginning.
That is what a sale usually means.”

“Because merchandise has never ac-
cumulated on our hands by reason of
unfair prices which the public has re-
fused to pay. That is what a sale
usually means.

“The most valuable service we ren-
der to patrons is seen in the judgment
and critical accuracy we show in buy-
ing, We buy ‘quality’ merchandise at
prices that enable us to sell at a fair
profit. That is all the profit we want.

“Why don’t Abel & Son have a sale?

“There is only one answer. Abel &
Sons do not have sales because they
never need to.”

ee

Rubber Footwear Outlook Good.

Manufacturers and wholesalers of
rubber footwear will go into 1930 with
prospects considerably brighter than
they were a year ago. For the first
time, the new season’s prices on this
merchandise will not be made until
Feb. 1, a month later than usual.. While
it is yet too early to determine the ex-
tent of the probable advances, there
is little question that the price trend
will be upward. Supplies in all hands
are lighter than a year ago, retail
stocks having lately been found lower
than supposed. An indication of this
is the sales of rubber footwear during
the first half of this month by one of
the leading wholesalers. They doubled
those of all of last December.

ee

Exchanging Holiday Merchandise.

Many times en offer of exchange is
advisable. Sometimes it is not. But
if a customer whose reliability is
known, hesitates for fear that the pro-
posed purchase will not please the one
for whom it is being bought, it is often
a good plant to say cordially, “Take it
and if your daughter is not satisfied
with it, she may exchange it for any-
thing else we have in stock, provided
she comes within three days after
Christmas, as we will then be plan-
ning for our special sales. I'll give
you an exchange slip so you will have
no trouble.’ Then if such exchange is
requested, make the adjustment cheer-
fully. It pays.

—_—_»+ > —____
Thank Your Patrons With a Smile.
Make it a rule that salespeople shall
thank patrons for their Christmas
patronage with a smile. It is an easy
habit to acquire and a valuable one.
Then, when the holiday buying period
has ended, use the usual newspaper
space for an announcement of appre-
ciation for the generous response of
the buying public—if you can honest-
ly do so, and promise continued effort
in service of an acceptable character.

Suggest that your firm will go on
striving for the business embodiment
of the highest ideals. Make the an-
nouncement reasonably brief but let
it ring true.

——2~_____
Follow the Footprints.

In the dead of the night, before
Kogan, in the Bronx, moved to a new
location, just around the corner, he
appeared on the scene with a can of
chalky paint. From the entrance of
his old store to the entrance of his
new, he painted on the pavements
a continuous series of footsteps. Peo-
ple were naturally interested the next
morning when they observed the trail,
and on tracing it to its source—the old
store — they found a huge placard
which enjoined them to “Follow the
Footsteps to Our Location
Around the Corner.”

New

—_2. 2. __

Capitalized Athlete’s Popularity.

Bob Williams is quite a boy in Can-
ton, Ohio. He gets more hits than
any other fellow on the ball team; he
runs up to the corner and back faster
than anybody else; he stays under
water five minutes; and he’s a great
battler.

Hirschheimer’s, realizing all this,
thought it would make great news for
the rest of the gang when Bob and
his mother walked in recently and
bought a pair of shoes. So they
jockeyed out a letter to all the boys
and told them what Bob had gotten.

——__>+ .___
Self Service Idea at Macy’s.
Both the time of customers and the
help of additional sales people are
saved as the result of a new self ser-
vice feature instituted not so long ago
in the shoe department of R. H. Macy
& Co., New York. On several large
boards are hung samples of all styles
in stock, with low heeled shoes on one
board and high heeled shoes on an-
other. A customer will select the
style she prefers on one of the boards
and tell stock number printed below
it to the salesman, who will, in turn,
instruct a boy where to get it.

—_—__s> 22>. -
Puts It Up To the Customer.
To a bill overdue for some time at
the shop of an Elizabeth, N. J., mer-
chant is finally attached a brief note.
“What would you do with this account
if you were in our place? Please let
us know.” The answer, usually,, con-
sists of a check in payment of the ac-
count. And as no one can help seeing
the fairness of it all, there is no loss
of the customer’s good will.

> >
Timely Thoughts.

I've known fellows who have tried
to make the grade carrying a load of
indifference. They didn’t make it.

Aim high but don’t aim at a mark
that is beyond your range.

A listener learns a lot more than a
talker.

A knocker usually turns out to be a
guy that is dissatisfied with himself.

There is no such thing as one sided
co-operation.

If you keep after your work, your
work will not be after you.

If you are afraid you are going to
make a mistake you are pretty sure to
make one.

A one-job man is not an expressman.

Traditions of Pioneers of Kent County.
Converse Close was an early settler
in the township of Grattan. He tilled
the soil, worshipped Divine Providence
and conscientiously voted the Demo-
cratic ticket. Mr. Close and Mary
Petter wished to marry. No one liv-
ing in the township in 1844 had been
qualified, either divinely nor officially
to perform a marriage ceremony. One
mile distant from the Close home, in
the township of Otisco, Ionia county,
Luther B. Cook had been elected to
fill the office of Justice of the Peace.
He could not marry applicants for his
services outside of Ionia county. Mr.
Close was not without mental accu-
men. Love laughs at locksmiths, you
know. Close induced the Justice to
meet Mary and himself at a point on
the county line in the woods. Stand-
ing in Tonia county, while Close and
Mary stood in Kent county the Justice
made one of the aforesaid two. On
the following day, it is related, “Close
resumed his task of cutting down trees,
while Mary cooked meals, mended hus-
band’s trousers and fed her pigs.”
Close and wife prospered and in later
years established one of the most at-
tractive homes in Kent county.
During the presidential campaign of
1856, residents of the township of
Gaines thoroughly aroused
over pending issues of National im-
portance.

became

Democrats raised hickory
poles with wide spreading branches at
the peak, bearing flags, upon which
were inscribed the names “Buck &
Breck,” Buchanan and Breckenridge),
while the banners of the Republicans

bore the names of “John and Jesse”
—John Fremont and his wife Jesse.
Democrats had fixed a date for a
grand mass meeting, to be held in
Grand Rapids. Democrats of the
township were invited to join those of
the city in a grand procession. Demo-
crats of Gaines responded in goodly
Their section in the pro-
cession, composed of wagons loaded
with voters, drawn by ox teams, was
quite imposing. At the head of the
line a youth, not unlike the boy who
carried a banner upon which the word
“Excelsior”? was inscribed, marched
with a banner, wpon which there had
been painted the words: “GAINES,
where Democracy RAINS.” Spectators
were greatly amused with the specta-
cle. Eventually, Republicans routed
the Democrats from political power
in Gaines. In 1873 they elected a col-
ored man named William Hardy super-
visor of the township.

numbers.

An Indian got drunk with whisky
supplied by a trader. Under the in-
fluence of his potations the red man
demanded more. The trader refused
to give him more. The Indian then
attempted to stab the trader. The
trader complained to the chief who
caused the red man to be whipped
nearly to death. Unable to leave his
bunk for a week the Indian demanded
more whisky of the trader, saying he
had been whipped two quarts too
Arthur Scott White.

— cosa

much.

When a man gets ugly it is a pretty
good sign he’s done something he is
ashamed of.

 

MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE CO.

 

 

MUTUAL PROGRESS
CASH ASSETS

or.
ee
ES ee
faa?
Ld ee

aioues $

cae 151,393.18
ee 200,661.17

Meanwhile, we have paid back to our Policy Holders,

in Unabsorbed Premiums,

$380,817.91

for
Information write to

L. H. BAKER, Secretary-Treasurer
LANSING, MICHIGAN

460.29
7,191.96
85,712.11

 

 

 

 

20

MICHIGAN

TRADESMAN

SBEE REGS rain roth oo nrc a wn Ae 8 AE

 

December 25, 1929

 

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.

President — A. J. Faunce, Harbor
Springs.

First Vice-President—G. Vander Hoon-
ing, Grand Rapids.

Second Vice-President —Wm. Schultz,
Ann Arbor.

Secretary — Herman Hanson, Grand
Rapids.

Treasurer—J. F. Tatman, Clare.

Trustees—O. H. Bailey, Lansing; M. C.
Goossen, Lansing; Grover Hall, Kalama-
zoo; O. L. Brainerd, Elsie; Ole Peterson,
Muskegon.

Wholesale Grocer Who Wants To Be
Helpful.

Many have reflected on recent gyra-
tions of the stock market, mainly
from the hind-sight angle. That, of
course, is better than no_ reflection.
Wherein does the stock market slump

 

hold a lesson for retail grocers?

Right here. No market panic ever
has so emphatically brought out the
soundness of owning what we hold.
For while it always has been true that
those who bought stocks or bonds out-
right could weather any temporary
depression, secure, with normal night-
lv slumber, this slump has demonstrat-
ed the soundness of not owing more
conclusively than any that I have ever
noted. This prices have
slumped far below any level anyone
would have expected; yet values were
Dividends—
Many dis-
tributions have been increased. Not a
thing was lost except imagined profits
—except in the case of those who
traded on margin—by those who car-
ried what they did not own.

because

virtually not impaired.

income—were maintained.

So let this thought sink in: The mer-
chant who runs his own business so
that all his operations are carried in-
side his own resources is in an im-
pregnable position. It may be em-
barrassing to be owed. It is fatal to
owe in times of unexpected stringency.

Let every many take thought to run
his affairs within his own personal
easy control. Let every man buy what
he can discount—and no more. Let all
of us return to the secure basis of
owing no man. Then we shall be in
like position to the stockholder who
owns his stuff outright—secure, serene
—with ability to sleep eight hours
every night.

Englehardt, of Louisville, is a spec-
ialty wholesale merchant who roasts
coffee, handles special brands of fine
goods and so forth. Because he wants
to improve his own distribution, he
has adopted the policy—so enlightened
that I marvel every day that more
wholesalers do not see its soundness—
of co-operating closely, in intimate de-
tail, with Louisville retailers.

For years Englehardt has been a
student of retail science. He knows
retail margins from the proper angle.
He knows how to differentiate between
staples and fancy goods in pricing. He
understands the elements of expense
in full detail He has mastered the
present-day development of the open-
work grocery store. He was one of
the chief sponsors of the Louisville
Survey, from which he derived a world
of further information and education.

All this is placed unreservedly at the
service of any retail grocer in his ter-
ritory who is live enough simply to
manifest interest in any of it. More:
He goes out of his way to urge their

own advancement on his customers.
For he has set aside space in his ware-
house for meetings, furnishing chairs,

light, a blackboard and his own time

and knowledge.

Englehardt is perfectly frank to say
that he expects to increase the sale of
make this effort
profitable. That clears the ground of

his own goods to
any suspicion of hidden motive. And
that is good psychology. For it is
curious that men to whom benefits are
offered are chronically suspicious if no
statement of intention is made; but if
we tell them frankly just how we ex-
pect to get ours for our effort, sus-
picion is allayed.

It is hard to see why any grocer
should think that any merchant would
hand him valuable stuff gratis; yet
grocers do expect just such things and
then cast aspersions on the hander for
seeking his own interest, as if such en-
tirely methods were not
legitimate and proper. But that is
human nature or, at least, it is grocer
nature. But it is met and dissipated
by frank avowal of intentions.

equitable

So Englehardt gives everything he
has to any customer who manifests in-
terest and offers like service to any
who wants to become a customer. The
service consists in an evening meeting
on Monday, Tuesday and Wednesday
of each week. In those meetings is
discussed anything pertaining to the
grocery business. The meetings are
held with complete formality if only a
single grocer comes. Likewise, if a
single grocer manifests interest enough
to ask Englehardt to come out, inspect
his store and suggest any kind of
change or entire change in his arrange-
ment, stocking or methods of physical
Or accounting management—or any-
thing else that he may want to know
about—the request is promptly com-
plied with.

Moreover, Englehardt will spend as
much time as may be desirable or need-
ful with that grocer. He has devoted
more than a week to a single small
store. No charge for service is made.
The grocer pays only for cost of re-
arrangement or revamping of his store
to the extent that may be decided upon.

Asked how this pays him, Engle-
hardt says: “Any grocer who shows
interest in his own advancement is apt
to have in him the seed of success. We
know there are too many poor gro-
cers. We also know there are not
enough good ones. We believe in
helping any promising grocer to grow
to better things. Then for our pay-
ment we figure this way:

“Assume a business of only $30,000.
There is, perhaps, $7,000 to $8,000 of
that amount that may come to us grad-
ually if we can sell that man on our
lines. If we spend a week with such
a man and thereafter by simply ex-
tending to him our usual, customary
attention, we can grow into the sale
of such proportion of his merchandise,
we are well repaid. In fact, I feel
that almost any effort that results in
real trade ‘building is justified.”

The reasoning seems to be sound,
Englehardt’s business has
growth for years
I submit this

too, for
shown consistent
along just such lines.

(Continued on page 31)

 

In More Homes Everyday

  
 
 
 

ARaLsamM

Wi) America’s Finest Bread

 

Y \\
y/ SANCTUM BAKORIUM \

NEWS

Such popularity can only be
achieved by unchanging qual-
ity, efficient service, and fair
prices—all of them typical
Holsum sales arguments.

 
 
 
 

 

wish to thank their many loyal customers for their support
and confidence during the past year.

May the NEW YEAR be filled with an abundance of
HAPPINESS and PROSPERITY.

PUTNAM FACTORY

NATIONAL CANDY CoO., INC.

GRAND RAPIDS, MICH.

 

 

CHICAGO — GRAND RAPIDS ROUTE
Merchant Freight Transportation with Store Door Delivery
Over Night Runs between Chicago and Grand Rapids

DAILY SERVICE

GRAND RAPIDS MOTOR EXPRESS
General Offices 215 Oakes $

t., S.W., Grand Rapids, Michigan
Chicago Terminal 1800 South Wentworth Ave.

COMPANY

 

 

The Toledo Plate & Window Gl
GRAND RAPIDS -t- ote

Glass and Metal Store Fronts

ass Company

MICHIGAN

 

Always Sell

LILY WHITE FLOUR

“‘The Flour the best cooks use.””

Also our high quality specialties
Rowena Yes Ma’am Graham

Rowena Golden G. Meal

Rowena Pancake

Rowena Whole Wheat F lour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING Co.

Rowena Buckwheat Compound

Grand Rapids, Mich.

Flour

 

 

 

 

ASSOCIATED TRUCK LINES

The Outstanding Freight Transportation Line

of Western Michigan.
State Regulation means Complete

ASSOCIATED TRUCK LINES

Grand Rapids, Mich.

Phone 93401 108 Market Av..

Protection.

 

 

pibbiitisbisams iit:

 

 

si yee

 

 

 

\
i
3
7
(

 

December 25, 1929

MICHIGAN

TRADESMAN 21

 

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell. Grand Rapids
Vice-Pres.—E . Abbott, Flint.
Secretary—E. J. La Rose, Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.

 

Cooking Meat For Palatability and
Nutritiveness.

In 24,000,000 homes 365 days a year,
the question arises, “What shall we
eat to-day?”
it iS safe to say that in
managed households the key to the
day’s meal planning is the selection of
the meat.

Usually there diffi-
culty here, for thanks to modern re-

Answering this question,

most well-

should be no

frigerating methods and_ facilities of
distribution, a good supply of all meats
is generally available the year around.
With a good knowledge of meat cuts
and of suitable methods of preparation
for the different

should be at a loss to provide her fam-

cuts, no housewife
ily with appetizing and attractive meat
dishes in interesting variety.

There is a sound scientific founda-
tion for this established custom of
making meat the center of a well-bal-
anced meal. Irom the standpoint of
nutrition, meat is good food because it
is one of the best sources of efficient
protein, its fat supplies energy, it 1s
rich in iron and the glandular organs
in particular are rich in vitamins.

Happily too, meat is not only good
for most of us but we can eat it with
pleasure.
and rich flavor certainly a juicy brown
steak or a roast has no serious com-
petitors.

We have been experimenting with

For mouth-watering aroma

methods of cooking meat in the De-
partment of Agriculture for the past
four years. The
lines. In the first place, there is the

work follows two
fundamental work of developing meth-
ods of cooking meag for palatability
tests, and in the second place there is
the development of household meth-
ods based on laboratory technique.
The development of cooking meth-
ods for the laboratory is a part of the
National co-operative project, “factors
which influence the quality and palat-
ability of meat,” and is done in col-
laboration with other members of the
The

determine

purpose of
what

cooking committee.
this research is to
methods are best to use when cooking

meat from experimentally produced
animals whose palatability is being
studied.

The main factors now being tested
for their effects on quality and palat-
ability of meat are age, sex, breeding,
When animals are produced
time and

and feed.
at considerable expense of
money for the purpose of comparing
meat of yearlings with two-year-olds,
of steers with heifers, meat of pure-
breds with that of scrubs or grades,
or grass-fed meat with grain, the cook-
ing must be done with precision ac-
cording to a standard method in order
that variations found in the cooked
meat may be traceable to the single
factor under jnvestigation and in no
way to variations in cooking.
Successful testing of meat as a food
depends largely on the way that it is
cooked. What then are the essentials

of a standard methods of cooking for
palatability tests?

First of all, the method must pro-
duce from meat of at least average
quality a well-cooked article from the
aesthetic standpoint; it must be good
cooking, practically speaking.

Second, the degree of cooking
throughout the cut must be uniform
enough to provide comparable samples
for five or six judges or more. A rare
sample to one judge and a well-done
sample to another is not advisable for
comparative tests.

Third, the temperatures used in
cooking, whether the method is roast-
ing, broiling, or any other, must be
under reasonable control. Lastly the
cooking method must be fairly simple
and possible of duplication by collab-
orators. Laboratory methods of cook-
ing, while good methods, are not nec-
essarily the best for household use, due
largely to the fact that the long slow
uniformly done

cooking essential to

meat may not be practical in many
homes.

In this connection it may be noted
that laboratory methods should not de-
part too far from good household cook-
ing, for after all, it is meat as a food
that is being tested. The laboratory
method must not be such as to obscure
characteristics in the meat which
would have been apparent had the same
piece of meat been cooked by the best
practical household method. [lustrat-
that we are
testing a series of beef samples from
animals fed two totally different ra-
tions, designated as A and B and that

ing the point, suppose

all the rib’ roasts of both series are
equally tender and juicy when cooked
by the standard method.

Suppose, on the other hand, the
same pieces of meat when cooked more
quickly at higher temperatures showed
a wide range of tenderness and_ that

quite different
Then the stand-
have

the A samples were
from the B samples.
ard method of cooking would
covered up differences in the meat from
With

been

a practical viewpoint of food.
this thought in mind we have
conducting cooking experiments to de-
termine the effects produced by differ-
ent cooking conditions.

Lucy M. Alexander.

a
Pewter Hollow-Ware Volume Good.

The demand for pewter pieces has
cut into volume on. silver-plated hol-
low-ware during the last few months.
But as most of the houses dealing in
the latter also sell pewter the change
did not have serious effect on the in-
Sales of both pewter and
silverplate goods were “off” to some
East, but
ness was reported in the West and
Middle West. The best volume was
done in pieces retailing in the medium

dustry.

extent in the better bust-

and low price ranges.

—_—_~+--___
Salesmanship Must Be Thorough.
The retailer who is progressive in

making his buying
wisely, pricing his goods high enough
to make a profit, but low enough to
sell, stlll has not done anything unless
he sells well and satisfies his custom-
ers. Good salesmanship in every sense
of that term seems essential for in-
creasing sales.

store attractive,

 

GRIDDLES — BUN STEAMERS — URNS
Everything in Restaurant Equipment,
Priced Right.

Grand Rapids Store Fixture Co.
7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mer.

 

 

 

 

 

We now invite you to inspect the finest cold storage plant in America.
We have Charles A. Moore Ventilating System throughout the building
enabling us to change the air every seven hours.

 

We also carry a complete line of fresh fruits and vegetables at all times.
Won't you pay us a visit upon your next trip to Grand Rapids.

ABE SCHEFMAN & CO.

COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS

 

 

 

 

 

 

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES

SPECIAL DIE CUTTING AND MOUNTING

G R AN D RA,PIDS, MICHIGAN

M.J. DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

—

Direct carload receivers of

UNIFRUIT BANANAS
SUNKIST -~- FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

 

 

 

 

INCREASE YOUR SALES IN
DECEMBER

In winter, people should have the benefit of the “‘sunshine”’
vitamin contained in Fleischmann’s irradiated Yeast-for-

Health.

You can increase your December sales by telling your cus-
tomers about Yeast-for-Health. It makes people healthy and
they make the best customers for your groceries.

FLEISCHMANN’S YEAST

SERVICE

 

 

 

VINKEMULDER COMPANY
Grand Rapids, Michigan
BRANCH AT PETOSKEY, MICH.

Distributors Fresh Fruits and Vegetables

Cantaloupes, Peaches, “Yellow Kid” Bananas, Oranges,
Lemons, Fresh GreenVegetables, etc.

 

 

 

HARDWARE

Michigan Retail Hardware Association.
President—W. A. Slack, Bad Axe.
Vice-Pres.—Louis F. Wolf, Mt. Clemens
Secretary—Arthur J. Scott, Marine City.
Treasurer—William Moore. Detroit.

 

Suggestions in Regard To the Hard-
ware Inventory.

The time to take stock in the hard-
ware store is just as early as you can
in the new year. On this point, of
course, merchants differ. Stock-taking
however, represents the sizing up of
the year just closed and is full of
lessons for the year you are just be-
ginning. So, in order to make the
most of 1930, you should get through
your stock-taking as quickly as pos-
sible consistent with care and _ thor-
oughness.

A great many hardware dealers
plunge into stock-taking right after
New Years. Others wait until the
second week of the year before start-
ing. A few find it advisable to wait
until February. Unless there are
special local circumstances necessitat-
ing a late stock-taking, the earlier the
inventory is taken, the better.

When the inventory is late, the late-
ness is due usually to the practice of
holding a pre-inventory sale. The
mid-winter sale has, of course, a vital
connection with the actual stock-tak-
ing; and here, again, there is differ-
ence of opinion as to whether the mid-
winter sale should precede or follow
the inventory.

The tendency most marked in con-
nection with stock-taking in the hard-
ware store nowadays is to so arrange
matters that trade will not suffer
while the work is in progress.

Merchants are endeavoring to facili-
tate stock-taking by means in
Preliminary work
become the rule in many of the larger
In the smaller stores

every
their power. has
establishments.
this is not always possible and the old-
time method of crowding the work
into one strenuous week or ten days
is still occasionally in evidence.

One city firm divides the work of
stock-taking into two stages. First,
the “overhead stock”—goods which
do not sell very readily in the winter
months—is gone over and listed. A
few weeks later the rest of the stock
is gone over and the work of filling
in the stock books is commenced.

With this firm the early work ac-
tually begins in December, and is gen-
erally completed before Christmas
week. All goods not in active demand
at this period of the year are sorted
up, counted and listed. The contents
of each shelf or drawer are entered on
a list and, when all the goods there
have been entered, the list is placed at
the side of the shelf or the back of the
drawer and left until after stock-taking
is over.

If in the meantime of the
goods are sold, one of two things must
be done. Either the clerk must mark
off the list the goods thus sold or he
must keep a separate record of such
sales, to be produced at the proper
time for the correction of the lists.

The rest of the stock-taking is com-
menced at the first of the year. The
stock not previously listed is then
gone over and the slips made out.
Everything is then entered in the

some

 

MICHIGAN

stock-books, one man calling off from
the lists and another marking down.

This company has a separate book
for each department. For instance,
there is a book for cutlery, another for
builders’ hardware, and one for tools.
It is thus possible to work in prac-
tically all department at once, and it
does not take long to finish the job.
Business is not interfered with in any
respect, as all customers are promptly

attended to while the work is in
progress.
Another big city hardware dealer

utilizes a system which shows some
slight points of difference. This dealer
has for some years followed the plan
of listing all goods on slips before en-
tering them in the stock books. The
slips are made to serve a double pur-
pose. All goods which have been in
stock for some time are underlined;
while all odd lines or damaged articles
which it is desirable to clear out with-
out loss of time are marked with a
cross. The goods are then entered on
the stock books and the slips saved
for reference.

Immediately after stock-taking, a
big sale is held, and all goods marked
with a cross are brought out and of-
fered at reduced prices, together with
some of the articles underlined as slow
sellers. In this way most of the odd
goods and old lines are cleared out,
and the business of the new year is
started with a stock that is compara-
tively new and up to date. The slips
are corrected after the sale and then
saved for further reference. All under-
lined goods are supposed to be sold
first and the clerks have instructions to
see that the old stock is thus turned
over.

This method is a somewhat compli-
cated one and entails much work and
close attention, but it serves as a
ready means of keeping down the ac-
cumulation of shop-worn and_ slow
selling goods. In a big establishment
some such scheme is often found nec-
essary.

The question of maintaining trade
during stock-taking causes some mer-
chants much worry. If the whole
staff is engaged in making the inven-
tory, it is difficult to handle what cus-
tom comes to the store. Customers
will frequently have to wait for a
while, and will quite often get per-
functory service, the salesman being
too rushed to maintain the courteous
and suave front that the public has
learned to expect. Through this cause
trade is sometimes lost.

A large city firm met this problem
by putting only part of the staff on
stock-taking. “Four men do it, the
rest of the staff attend to customers,”
explained the head of the firm. “Two
men take one side of the store and
two the other, and they work right
through. It takes longer than if the
entire staff got on the job, but it makes
it possible to take stock without hin-
dering trade.”

This dealer’s method is to start right
after New Years. As the end of his
business year comes at the end of
January, he has the whole month to
get the work completed. Each shelf
is done on a separate sheet and the
sheets are numbered. Afterward these

 

TRADESMAN

sheets are transcribed into the stock
books.

If a sale is made between the time
the list is made up and the end of the
month, an entry is made in a book pro-
vided for this purpose. This book is
consulted in conjunction with the slips
when the stock ‘book is finally entered
up. This the dealer considers the only
accurate way of keeping track of all
sales made during stock-taking time.

The dullest period in most hardware
stores comes in the weeks immediately
after ‘Christmas. It seems logical to
take your inventory at such a time.
Dealers differ as to whether to put all
hands on the job and rush it through
as quickly as possible, or whether to
entrust it to part of the staff leaving
the others free to wait on customers.

Some hardware dealers make a prac-
tice of confining their stock-taking to
the evenings, when they can lock the
doors, pull down the blinds, turn on
the lights and go to it without risk of
This, however, is not al-
ways the best policy. Night work un-
til late hours is apt to incapacitate your
salespeople next day. They may func-
tion, after a fashion, but they won't
‘be at their best.

Other merchants claim that they get
good results by confining their stock-
taking to the dull hours, usually the
morning or early afternoon hours, and
making no attempt to take stock in
the latter part of the afternoon when
the store is relatively busy. This
policy prolongs the stock-taking period
but it is practicable where the dealer
can count on certain hours of the day

interruption.

 

December 25, 1929

to be practically free from interrup-
tion.

Customers must always come first;
and sales take precedence of stock-
taking. It does not pay to drive cus-
tomers away from the store at any
time. Keep this idea before the minds
of your salespeople, that they must
keep their selling up to their best
standards. Indeed, this period of the
year calls for the very best salesman-
ship you can muster.

It is immensely helpful to map out
your stock-taking system before you
start work. Get your slips or stock-
books ready, and decide in advance
what order you will take up the differ-
ent lines. There is bound to be some
confusion after the holiday season, and
it is difficult to plan your work with
absolute certainty; but a preliminary
size-up of the job will undoubtedly
help.

When you do tackle the job, go at
it with every energy. It is a tedious
business, and without some pep behind
it, the job is apt to drag much longer
than is necessary. Accuracy, of course,
is absolutely essential.

In some stores a sort of pick-up sale
is held between Christmas and New
Years, to clear out items of stock that
should obviously be got rid of. This
sale does not go very deep, however;
nor does it take the place of the big
mid-winter sale to be held after the
stock-taking is complete.

Presuming that you plan to hold
this mid-winter sale after the inven-
tory, it will pay you to keep your eyes
open while the inventory is being

 

Michigan Hardware Co.

 

100-108 Elisworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN

e

Wholesalers of Shelf Hardware, Sporting
Goods and

Fishing Tackle

 

 

 

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars

BROWN &SEHLER

COMPANY

Farm Machinery and Garden Tools

Saddlery Hardware
Blankets, Robes
Sheep lined and
Blanket - Lined Coats
Leather Coats

 

 

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

 

 

 

 

December 25, 1929

taken. As you go along, check on
your list, and perhaps set aside in some
particular place, any articles you think
should be featured as “specials” in
your mid-winter after-inventory sale.
This will save you running over the
stock a second time.

Quite often the work of stock-tak-
ing can be combined with the usually
necessary task of rearranging the store
interior. This, however, is a matter
for the dealer to seattle for himself, in
the light of individual circum-
stances.

While you are taking stock, keep
your mid-winter sale in mind. Stock-
taking, too, should prove educative.
You will learn a lot about your busi-
ness that you didn't suspect before, if
you keep your eyes open, and the les-
sons picked up in the course of this
tedious task are apt to prove well
worth while. Victor Lauriston.

—_» - -___
Land Utilization in Michigan.

With millions of acres of non-agri-
cultural land in the State, much of it
being unproductive, there is need for
careful study and consideration of the
means and methods of developing the
use of forestry in order to increase the
timber growth on such lands and se-
cure effective management of the for-
ests to assure a sustained yield. Land
owned by the State is a direct re-
sponsibility which should be handled
in the most thorough-going way. To
delay reforesting and the institution
of efficient management means a con-
tinuous loss of the timber growth
which might be accumulating.

Production of merchantable timber
begins only by means of the accumu-
lated growth of many years. There is
consequent need of large growing
stocks to assure the continuing yield
which will make the business econom-
ically sound. These growing stocks
are a permanent investment. The plan
of management is instituted to make
sure this permanent investment is safe-
guarded from use as income and ade-
quately inventoried as capital held in
trust and property maintained in fit
condition to furnish the periodical cut.

The periodical cut must be first
charged with the expenses of mainte-
nance with the intention of keeping
the forest productive. It is recognized
in France that it is difficult to distin-
guish between the growing stock,
which is the permanent investment
and the annual income or growth. The
working plan is carefully followed to
assure that the annual or periodical
cut amounts to no more than the an-
nual or periodical increment of growth.

The growing stock thus becomes a
perpetual investment in forest growth
held for the purpose of securing a
sustained yield. Under State owner-
ship jt means a vast storehouse of
wealth in forests and a steady income
from the annual cut.

his

 

In the case of individual ownership
of forests there is great responsibility
on the State in seeing that the forests
are kept in producing condition and
the growing stocks well guarded by
working plans which limit the period-
ical cut to an amount no greater than
the periodical increment of growth.

MICHIGAN

In Technical Bulletin 92, Forest
Service, U.S.D.A., p. 98, Messrs.
Sparhawk and Brush point out that
“the public should require that forest
land be kept productive.” As an essen-
tial fact, the growing stocks needed
to keep up the sustained yield must
have the protection and guardianship
of efficient State action to assure con-
tinuous and effective execution of
working plans which will adequately
protect the requisite growing stocks at
all times.

It can truthfully be said that a forest
is a public responsibility, whoever the
owner may be. The private forest must
have supervision by the State Forester
acting as an overseer charged with the
responsibility of knowing that the for-
est has the requisite growing stock
on which depends the production re-
quired.

There is no trust in the range of
human vision more sacred than must
be the trusteeship executed by the
State in proper supervision of the
growing stocks of public and private
forests alike. To have the forests kept
productive there must be a perpetual
investment in requisite amounts of the
growing stocks. That requisite growing
stock is denfiitely a trust property or
there will be an end to the forest. It
must be held and guarded as such a
trust, wherever and in whatever way
the State deals with the growing for-
est.

Land can be effectually and ade-
quately used in developing forests
when the State rules that forests shall
have full protection as trust properties
and shall be supervised in all essentials
to assure their proper maintenance.
With millions of acres on the verge of
abandonment, Michigan has need of
definite, thorough--going legislative
action to establish timber production
on such a permanent business basis.

Frederick Wheeler,
President Mich. Forestry Association.
—_-.——___
To-morrow.

To-morrow is a long way off.

To-morrow has never, in all of the
centuries of this old world, yet arrived.

To-morrow is just around the cor-
ner, and yet, like the pot of gold at
the end of the rainbow, it is always
just a little beyond reach.

When you go to bed at night look-
ing forward to the things that you
plan doing to-morrow, you wake up
in the golden sunlight or murky
cloudiness of to-day, and the to-day in
which you should have done what you
had planned to do to-morrow has
passed into yesterday and the task is
still before you.

To-morrow is a habit; and
habits, if permitted to run at large too
long, becomes a disease.

To-morrow is a condition of the
mind—it is easy to fall into the way of
thinking “To-morrow,” but the world

was not built on things done to-
morrow, it was built on things done
to-day.

If you have done something which
has offended your conscience and has
wounded those near and dear to you,
go to them to-day and tell them you
are sorry—to-morrow may be too late.

Your life, your success, your destiny,

like

TRADESMAN

is just what you, yourself, would have
it. “Procrastination is the thief of
time,” and the man who values time
is the successful man. Respect, there-
fore, time, and honor yourself doing
things which should be done to-day.

—_—_—_»-~- .___
Wanted Red Oil.
It was dusk as she stopped at the
roadside garage.
“T want a quart of red oil,” she said.
The man gasped and hesitated.
“Give me a quart of red oil,” she

repeated.
“A q-quart of r-r-red oil?”
“Certainly,” she said. “My tail light

has gone out.

 

Williams and Marcroft, Inc.

Successors To
Cox Margarine Company, Inc.

108 Scribner Ave., N. W.
GRAND RAPIDS, MICHIGAN

Distributors of

Cream of Nut and Oak Grove
Margarine.

Pabst and Phenix Cheese.

Wrights Mayonnaise.

Aunt Sarah’s Noodles.

Lion Mustard.
Cox Special Canned Pickles.

Kraft,

 

 

 

 

mee. ft oS

(Electric and Hand Power)

wae Dumbwaiters—Electric Convert-
: ars to change your old hand

qt| elevator into Electric Drive.

i Mention this Paper. State
kind of Elevator wanted, size,

in’ capacity and heighth

= SIDNEY ELEVATOR MFG. Co.

(Miami Plant), Sidney, Ohio

 

 

     
     

 
 

The
ERICAN
ATIONAL
o BANK °

Capital and Surplus $750,000.00
One of two national banks in
Grand Rapids.

Member of the Federal Reserve
System.
President, Gen. John H. Schouten

Vice President and Cashier,
Ned B. Alsover

Assistant Cashier, Fred H. Travis

 

 

 

—

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.
SAGINAW BRICK CO.
Saginaw.

 

 

 

23

 

Phone 61366
JOHN L. LYNCH SALES CO.

SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.
GRAND RAPIDS, MICHIGAN

 

Link, Petter & Company

( Incorporated )

Investment Bankers

7th FLOOR, MICHIGAN TRUST BUILDING
GRAND RAPIDS, MICHIGAN

 

I. Van Westenbrugge

Grand Rapids - Muskegon
(SERVICE DISTRIBUTOR)

Nucoa
KRAFT CX) CHEESE

All varieties, bulk ‘and package cheese

“Best Foods”’

Salad Dressings

Fanning’s
Bread and Butter Pickles

Alpha Butter

TEN BRUIN’S HORSE RADISH and
MUSTARD
OTHER SPECIALTIES

 

 

 

 

 

When you want good cheese

ASK FOR

KRAFT) CHEESE,

 

 

 

a x

 

FRIGIDAIRE

ELECTRIC REFRIGERATING SYTEMS
PRODUCT OF GENERAL MOTORS

 

For Markets, Groceries and
Homes

Does an extra mans work

No more putting up ice

A small down payment puts this
equipment in for you

F. C. MATTHEWS
& CO.

111 PEARL ST. N. W

Phone 9-3249

 

 

 

 

EW ERA
LIFE ASSOCIATION

Grand Rapids.

SOUND COMPANY, SOUNDLY
MANAGED BY SOUND MEN.

 

 

 

 

24

HOTEL DEPARTMENT

Formula For White House Chicken
Pie.

Los Angeles, Dec. 20—Hotel organ-
izations throughout the country spend
much money and a great deal of en-
argy in securing conventions for their
particular localities. There has been
much argument over the _ possibility
that this effort was far from being
fraught with satisfactory financial re-
sults and now comes a positive state-
ment to the effect that, so far as hotels
are concerned, over a period of ten
years this class of business has really
amounted to less than two per cent. of
the gross receipts by the various ho-
tels for that period. Hardly worth
working for when you consider that in
a great many instances regular guests
are inconvenienced and many of them
permanently lost as patrons just for
the sake of accommodating this fly-by-
night class of business.

It is always disappointing. I have
in mind that during the last season Los
Angeles entertained two major con-
ventions. In both instances prepara-
tions were made for entertaining six
times as many attendants as really ac-
tually appeared and hundreds of regu-
lar guests were discommoded and one
might say forever lost as patrons.

 

One of the hotel journals has given
over much space to showing just what
sort of food is brewed in the White
House kitchens to be eventually con-
sumed by the President. One of the
items mentioned is chicken pie, for the
creation of which the following for-
mula is used:

1 four pound chicken

1 cup flour

1 teaspoon salt

3 or 4 potatoes

2 carrots

1 onion

1 can peas

1 stalk celery

soup stock

All to be placed in a shallow dish,
covered with biscuit dough and baked
for a given period.

Shade of Epicticus! Just imagine
President Hoover's maternal ancestor,
a Quakeress, assembling such a mix-
ture—a cross between Irish stew and
a “kennel” ration. Take my word for
it that this good woman reached into
the hen roost and plucked therefrom
a plump pullet and proceeded to turn
out a pie with chicken only, with a
top and bottom crust made in the form
of a light dough, seasoned with butter
and lard in equal proportions. Aux-
iliary to this was much rich, yellow
chicken gravy without the introduc-
tion of soup stock. Your mother and
mine did the same service. In other
words, chicken pie was made out of
real honest-to-goodness chicken and
bore not the least resemblance to Hun-
garian goulash.

Reminding me that for several vears
during my hotel career I retained the
services of a Hibernian chef who used
to come to my resort a few weeks be-
fore the seasonal opening, ostensibly
for a vacation, but in reality to “try
out” his products on the writer. Once
I suggested to him that my maternal
ancestor used to feed me chicken pies
which had never been approached in
the history of all the world. I laid
special stress on “chicken” and a
“bottom crust.” <A short time there-
after he submitted to me an actual
sample of a pie that was even better
than “mother made.” It was featured
for several seasons and tons of the
product were consumed by “contented”
guests, some of whom traveled miles
to regale themselves with this particu-
lar culinarv offering. It was an eco-
nomical dish to prepare, especially as
plump — not too juvenile — chickens

MICHIGAN

were utilized, and uniformly gave sat-
isfaction. But it was real chicken pie,
made for human consumption.

 

H. F. Heldenbrand, of the Pontiac
hotel organization, has favored me
with a copy of his instructions to bell
boys, starting with this foreword:

“The purpose of this text-book is to
bring into the hotel ‘business young
men of good health and character, and
to inspire them to give the kind of ser-
vice every well-ordered hotel should
have.”

Mr. Heldenbrand, who happens to
be the author of this brochure, has
performed a distinct service to the
fraternity by preparing same, and all
landlords who are interested in ser-
vice should see that copies of same are
placed in the hands of prope~ employes.
I have perused it carefully and know
whereof I speak.

The secretary of a Middle West
chamber of commerce enquired of a
hotel authority in what manner he
could best co-operate with the hotel
men of his city. The reply was: “By
doing everything possible to dissuade
enthusiastic boosters from launching
another hotel project here.”

Hotel Fort Ctark, Detroit, which
has been conducted as an_ exclusive
bachelor affair, will lose that distinc-
tion on January 1, when certain apart-
ments will be opened to the general
transient public. The hotel has 400
rooms and is managed by J. E. Gard-
ner.

A Detroit hotel, in checking up on
the legal side of meeting the demands
of employes who resign, has recently
obtained a ruling from the Michigan
Department of Labor to the effect that
such employes must be paid within
three davs from the time of their
resignation. The hotel in question had
refused to turn over until the next
regular pav day the wage coming to
such employe.

The hotel Review, New York, has
something nice to say about our friend,
W.-C. Keeley, former manager of the
Morton Hotel, Grand Rapids. Myr.
Keeley as I announced some time ago,
has affiliated himself with the Strauss
Investment Company, his particular
function being with a superintendency
of the hotel division of that corpora-
tion, with headquarters in Chicago.

Also the same _ publication gives
Charley Renner a much deserved boost
speaking »articularly of his activities
with Roosevelt's Rough Riders during
the Spanish-American war.

The Western Michigan Charter of
Greeters, with headquarters at Grand
Rapids, added a round dozen of new
members to their roster at an enthus-
iastic meeting held a few days ago, as
the guests of Ernest Neir, manager of
Hotel Rowe, which culminated in a
dinner dance.

 

Already [I am in receipt of numerous
Christmas cards from Michigan friends
in the hotel field. Thank you all, boys.
Some day I will individualize and
acknowledge them.

It is pointed out by the American
Bakers Association that the way to
solve the farm problem is for Ameri-
cans to consume a loaf of bread a
day, per capita, instead of the half
loaf of normal consumption. Such a
proposition as this might double the
demand for wheat, but the average
European already makes up with his
consumption of bread for what he
lacks in,meat, and it would be no sure
cure for agricultural evils, which in-
clude cattle raising, for Americans to

 

TRADESMAN

which indicates that the solution of
eat more bread and less meat. All of
these problems is not as simple as may
appear on the surface.

A lot of hotels are placing radios
in their guest rooms, some of them
announcing there will be no extra
charge for this service. It is hard to
say whether this form of improvement
is going to be popular or not. In fact,
I know of instances where, after a fair
trial, these instruments were removed
because guests in adjoining apartments
who were not real radio bugs, objected
to being routed out in the night to
partake of invitations to use some-
body-or-other’s tooth paste or to
familiarize themselves with certain
brands of motor oil.

 

A lot of hotel operators have made
the discovery that it is one thing to
get out expensive advertising matter
to promote hotel business, but quite
another thing to distribute it advan-
tageously. Newspaper and magazine
advertising has a decided advantage
when it comes to reaching the fellow
you never have seen, rather than the
one who knows all about you from

 

CODY HOTEL

GRAND RAPIDS

RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

 

December 25, 1929

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Business
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria “ie Sandwich Shop

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms “i 400 Baths

RATES
$2.50 and up per day.

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.56 up.

E. S. RICHARDSON, Proprietor

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private
Bath.

European $1.50 and up per Day.

RESTAURANT AND GRILL—
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

 

 

 

 

Wolverine Hotel

BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD.
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.

Open the year around.

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof
Moderate Rates

Under the Direction of the
Continental-Leland Corp.

 

 

Georce L. Crocker,
Manager.

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon ote Michigan

 

 

Columbia Hotel
KALAMAZOO
Good Place To Tie To

 

 

CHARLES RENNER HOTELS

Four Flags Hotel, Niles, Mich., in
the picturesque St. Joseph Valley.
Edgewater Club Hotel, St. Joseph,
Mich., open from May to October.
Both of these hotels are maintained
on the high standard established
by Mr. Renner.

 

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.

Free private parking space.

E. L. LELAND, Mar.

 

Park Place Hotel
Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

W. O. HOLDEN, Mgr.

 

 

 

 

“We are always mindful of
our responsibility to the pub-

lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”

HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

 

 

 

ge

 

 

 

 

 

 

 

 

 

 

December 25, 1929

MICHIGAN

TRADESMAN

25

 

experience and does not require such
forms of invitation.

 

The Michigan State College which,
thanks to the endorsement of the Mich-
igan Hotel Association, is satisfactorily
functioning with its classes in hotel
operation, has been making an effort to
secure the services of Paul Simon,
well-known among the fraternity on
account of his connection with a hotel
auditing corporation, to deliver daily
lectures before these classes during the
coming winter. Mr. Simon, who is
enthusiastic over the proposition, being
unable to give the time and attention
such a course demands, has very kind-
ly offered to provide as_ substitutes
capable persons to perform such duties.
Hence this feature of education bids
fair to have proper recognition.

Frank S. Verbeck.

In September a new hotel organiza-
tion was formed. The South Haven

Summer Resort Association, having
over 50 paid hotels as members. This
association holds meetings semi-

monthly. The purchase of a six acre
tract of land in South Haven for a
summer playground has been a pet
dream of Ruth Mary Myhan, owner
and manager of the Shamrock Hotel
at South Haven, and now through the
efforts of the association and) the
South Haven Board of Commerce it is
an assured fact. Miss Myhan is an
enthusiastic worker in the Michigan
Hotel Association, as well as in vari-
ous groups organized to build up and
advertise her own immediate vicinity
as well as the entire West Coast
of Michigan.

Fred Bucher, Manager of the Ho-
tel Oliver, South Bend, Indiana, has
leased the Parker Inn at Albion, Mich-
igan. The Parker Inn is a hotel of
75 rooms built in 1928 and opened early
in 1929. It is of early American archi-
tecture and has been pronounced the
“most beautiful small hotel in Amer-
cia.” Mr. Bucher will take possession
on March first of next year. He has
been granted a six months leave of ab-
sence by Andrew Weisburg, owner of
the Oliver Hotel. Fred Bucher has
been associated with Mr. Weisberg
for several years, going to the Oliver
as Assistant Manager and later being
appointed manager of that hotel. He
was at one time connected with the
Hotel Pontchartrain, Detroit. He is
well known for his business-building
articles that have appeared in several
of the hotel publications. His talk
at the Indiana Hotels Convention last
week was one of the outstanding feat-
ures of the meeting. He talked on
“Ways of Building Business.” Mr.
Bucher will not leave his post at the
Oliver until the date he takes pos-
session of the Parker Inn.

OE —

Young men talk of trusting to the
power of the occasion. That trust is
vain. Occasion cannot make spurs. If
you expect to wear spurs you must
win them. If you wish to use them,
you must buckle them to your heels
before you go into the fight. Any
success you may achieve is not worth
the having unless you. fight for it.
Whatever you win in life, you must
conquer by your own efforts, and then
it'is yours.—James A. Garfield.

CALLED HOME.

 

Sudden Death of Jacob J. Berg,
Crockery Salesman.

J. J. Berg, Western Michigan repre-
sentative for Pitkin & Brooks, of Chi-
cago, died suddenly at his home at
1122 Sherman street early Wednesday
(Christmas) morning as the result of
heart
moved to

disease. The body will be re-
Mrs. Westrate’s residence,
835 Fuller avenue, Thursday afternoon
and funeral services will be held at
Zaagman's chapel at 2 o'clock Satur-

day afternoon. Burial will be in
Garfield cemetery.
Biographical.

Jacob John Berg was born in Gron-
ingen, Holland, April 24, 1873, and
arrived in Grand Rapids with his par-
ents April 24, 1886. The following
day he went to work for H. Leonard
& Sons in the capacity of utility boy.
At this time he could not speak a word
of English and his knowledge of the
customs of the country was necessarily
very meager. Eighteen months later
he left the Leonard house to take the
position of errand boy in the Goebel
wall paper store at 3 South Division
street. He remained in this position
one year, when he entered the employ
of Morse & Co., then located at 42

 

 

 

 

Monroe street, as salesman in the shoe
and furnishing goods department.
Four years later he went back to H.
Leonard & Sons as stock clerk, where
he remained a year. He then embark-
ed in the retail crockery business on
his own account at the corner of West
Leonard and Pine streets, selling out
eighteen months later to Ira Hoogen-

- dorp and returning to the Leonard

house as stock clerk. He was subse-
quently promoted to the position of
floor salesman and in 1899 became
traveling salesman, being assigned as
territory. Holland and the Holland
colony, Muskegon, the Lake Shore
and the Grand River Valley division
of the Michigan Central. Feeling that
the opportunity for advancement
would, perhaps, be greater in another
field, Mr. Berg retired from his posi-
tion and entered into a_ partnership
with H. H. Sprik and Dan Lyzen un-
der the style of the Manufacturers’
Distributing Co., which acted as fac-
tory agent for a number of china,
glass, crockery and enameled ware in-
stitutions. The house was located in
the Hawkins block, at the corner of

and Fulton streets. A
few months later Mr. Berg was
tendered the position of Western
Michigan representative for Pitkins &
Brooks, crockery and glassware job-
bers, of Chicago, with which house he
remained up to the hour of his death.
He was very happy in this connection
and was certainly treated right royally
by the house, which continued him on
the payroll on the regular basis, al-
though he was unable to put in full
time for the past two years on account
of frequent illnesses.

Mr. Berg was a member of the La-
grave Avenue Christian Reformed
church and was active in the United
Commercial Travelers association. He
leaves his widow (to whom he was
married Oct. 6, 1892) and three chil-
dren, Mrs. R. A. Westrate, Mrs. John
L, Shireling and J. A. Berg, all of
Grand Rapids.

Mr. Berg attributed his success to
push and honest dealing, which mean
much in this world when coupled with
other qualities which tend to round

South Ionia

out the successful business man’s
career.
Personally, Mr. Berg was a most

He was the soul
of honor and never knowingly wronged

companionable man.
anyone. He was a Christian gentle-
man and lived his religion seven days
a week. He
political office.
his obligations in man fashion and was
universally regarded as a good citizen,
an enterprising business man, a model
husband and parent and a good fellow
in all that the term implies.

never aspired to any

He paid his taxes, met

> -
Twelve Rules For Window Dressing.

1. Window glass should be so clean
inside and out that a store would stake
its reputation on it.

2 The floor covering,
etc., should be carefully cleaned.

3. It is much easier to make a dis-
play with one, two or three relating
objects than with a miscellaneous as-
sortment.

woodwork,

4. Simplicity and common sense are
absolutely necessary to good window
decorations.

5. Size is not the most important
feature of a show window. A small
window properly decorated can get as
good results as a large one.

6. Windows should be well lighted
with proper lamps and reflectors.

7. Do not fill a large window with
small objects unless they are grouped.

8. Group only articles that go well
together.

9. Every window should have a
background that serves to make the
display stand out and gives an oppor-
tunity to illuminate the display.

10. Windows should be illuminated
at night. Many people who could not
see them during the day would have
time in the evening to view displays.

11. Pedestals in convenient heights
and glass shelves to raise a display off
floor and out of the mediocre class.
A convenient size for glass display
shelves set on pedestals is about 12x
12 inches.

12. It is advisable to have at least
one descriptive card or poster to “get
over” the message to the less dis-
cerning.

Late Automobile News From Detroit.

Automobile production of manufac-
turing plants in this city is gaining
daily, and more and more employes
Practically
all the output at the present time is
models will
the public for the first time early in
January. Manufacturers have been
getting into production slowly, as a

are going back to work.

new which be offered to

matter of fact “feeling along” because
they must be sure they are right be-
fore they begin to turn out motor cars
in great numbers daily.

Output for
exceptionally

December will not be
large, but it will, at
least, equal production for the same
month a year ago and possibly will
surpass it.

There is a great deal of talk in De-
troit regarding automobile prices and
the consensus is that prices are on the
upgrade. Already Studebaker, Cadil-
lac, Buick, Nash and Viking have in-
creased prices and those closely iden-
tified with the are of the
opinion that other manufacturers will
follow.

business

Early in the Fall it was announced
that motor car prices were too low
and that a boost would have to come.
At that time little notice was taken of
this announcement, but later, when
manufacturers began to discuss sched-
ules, prices took the lead over prac-
tically everything else.

Fred Kingsbury.
——_>--+____

Sales of Nickel Cigars Mounting.

American cigar smokers turned to
the 5-cent cigar to a greater extent in
November than in other month
this year and also used more of them
than in the same month of 1928, ac-
cording to statistics made public Dec.
21 by the Bureau of Internal Revenue.
While the total cigars sold during
November and all of the other classes
were declining, the 5 cent cigar gained
approximately 15,000,000 in sales dur-
ing the month, the figures showed.

Total sales of cigarettes last month
aggregated  9,041,042,673, compared
with 8,536,425,793 for November, 1928.
The tax

any

collected on these sales
amounted to $27,130,472 for last month
and $25,621,258 for the same month
last year.

The total of the
622,938,344,

November,

cigar sales was
against 630,530,692 for
1928. The total of the
“nickel” cigar sales was 326,597,340
last month and 311,364,175 for the

same month last year.
—_ so —- > ___—__

Gabby Gleanings From Grand Rapids.

Chas. W. Garfield and wife leave
Dec. 30 for DeLand, Florida, where
they will remain until about April 1.

The Williams & Marcroft, Inc., suc-
ceeds the Cox Margarine Co. in the
wholesale distribution of a number of
leading brands of margarine as well as
several well known cheese and mayon-
naise products.

 

—>e a

Keeps Left-over Hams Fresh.
William J.-Pedras, of Madera, Cali-
fornia, keeps hams that have been cut
in halves and left over night or over
Saturday and Sunday fresh appearing
by standing the cut end on a piece of
wrapping paper and placing it on a

flat surface showcase or counter.

 

 

26

DRUGS

Michigan Board of Pharmacy.
President—J. C. Dykema, Grand Rapids

Vice-Pres.—J. Edward Richardson, D:-

troit.

Director—Garfield M. Benedict, San-
dusky.

Examination Sessions — Beginning the
third Tuesday of January, March, June.
August and November and lasting three
days. The January and June examina-
tons are held at Detroit, the August
examination at Marquette, and the March
and November examinations at Grand
Rapids.

Michigan State Pharmaceutical
Association.

President — Claude C. Jones, Battle
Creek.
Vice-Pres'dent—John J. Walters, Sagi-
naw.

Secretary—R. A. Turrell, Croswell.

Treasurer—P. W. Harding. Yale.

Tooth Paste For Collapsible Tubes.

The chief requisites of a specialty of
this kind is that it shall be pleasant to
use, effective in action and possess
keeping qualities in the highest degree.
To these ends, it must be pleasantly
flavored and colored; it must employ
antiseptic germicidal properties com-
bined with sufficient abrasive power
to remove stains and discolorations
from the teeth without doing injury to
the enamel, and it must be so made
as not to harden or dry out in the
tubes from keeping.

In order to produce such a prepara-
tion, we must first have a “mass solu-
tion” or “base” which will keep the
paste of such consistence that it may
be easily squeezed from the tubes.
After much experiment we have se-
lected the following as conforming in
the highest degree to these conditions:

Gelatin in small pieces ______ 71% drs.
(Casile S0ap . 8 15 drs.
ANoter 32. drs.
Pactuarin — 2 des.
Menthe) -200 2 dfs.
On of Bucaiyptus _._._______ 2 ars.
Oil of Wintergreen or Cassia 5% drs.
(ieerin 2 32. ozs.

Soak the gelatin over night in 16 ozs.
of water (cold). Dissolve the soap and
saccharin in the remainder of the
water (hot). In the morning, mix the
two solutions and add the glycerin,
which has previously been combined
with the menthol, eucalyptus and win-
tergreen. Mix to a smooth paste.

This should be allowed to stand from
24 hours to 48 hours after mixing be-
fore it is combined with the powder
portion of the formula.

As a powder to act as the cleansing
or abrasive agent, nothing is better
than a fine grade of precipitated chalk.
This is the basis of the best tooth

MICHIGAN

powders on the market and combines
cleansing properties with low price to
an admirable degree.

To make the paste take equal parts
by weight of the mass solution and
precipitated chalk, mix thoroughly and
put up at once in tubes. This is very
soft when first made, and will enter
rapidly into the tubes without the use
of a machine for filling. After a few
days, however, the calcium of the
chalk and the gelatin react in such a
way that they form a firm but not too
stiff paste which will remain of this
consistence indefinitely.

3y increasing the quantity of chalk
a product is obtained which may be
sold in tin boxes, but such a plan of
putting up is not recommended. How-
ever, if you desire to market it in this
form you will use:

Mass Solution 2) 20. 3% Ibs.
Precipitated Chalk .. 21000 2 5 Ibs.

Pack in boxes as soon as made, and
store in a cool place until the paste
has “set up” before selling.

——>2. > __
Cosmetics and Reformers.

The cosmetic manufacturer who
reads the fulminations in the press on
the evil moral and physical effect of
the use of
whether to put up an enraged defense
or treat the attacks with the amused

cosmetics hardly knows

contempt which they deserve.

There are two classes. of
represented among those who rage
against the employment of cosmetics.
First and least interesting, we may
mention those doctors who are always
looking for some method of getting
free publicity.

persons

Their motives are
easily understood and they require no
comment.

The inconsistency of their position
is readily appreciated when we con-
sider that the cosmetics against which
they rail are composed of the very in-
gredients which they would them-
selves prescribe to benefit the skin.
Zinc stearate, zinc oxide, lanolin, cocoa
butter, ete., are regarded with favor
by the medical profession—when pre-
scribed by their esteemed selvyes—and
the manufacturer of toilet preparations
is at least as careful as the most ex-

-acting druggist to select materials of

the highest quality. Even the colors
are those certified by the Government
as suitable for use in food products and
beverages.

Of far more appeal to the analyst of
human character are those individuals

 

TRADESMAN

who exist numerously in every coun-
try and every generation and who now
find a peculiar delight or solace in as-
sailing bitterly the use of toilet prep-
arations and cosmetics. Their motives
are unassailably moral. They believe
that the use of any intermediary
which serves to enhance natural beauty
or alleviate inherent or incidental ugli-
ness is morally wrong, causing as it
invetiably must not only a weakening
of the moral fibre of the individual but
a more subtle and dangerous under-
mining of the whole social and national
fabric.
carious according to their viewpoint,
when the flapper dares to powder her
nose in public.

Civilization itself becomes pre-

manufacturer may
rage or laugh, according to his dis-
position, but he has at least the satis-
faction that human documents do not
record a time when “reformers” did
not inveigh against the feminine wiles
for augmenting their natural charms.

The cosmetic

—__»-2-.

Fuller’s Earth For Filtering.
Fuller's earth is now extensively
employed in the process of clarifying

 

or filtering fat greases and oils. Be-
fore being used as a filtering and de-
colorizing medium for oils, however,
it should be heated to 300 to 400 de-
grees C. to drive off adherent moisture
and organic matter, and to convert
any calcium carbonate present in the
calcium oxide. The fuller’s earth may
lose from 10 to 15 per cent. in the
process. A higher temperature than
that indicated must not be employed,
otherwise the material will become in-
active as a decolorizing agent. It is
stated that the best temperature at
which to treat and filter the oil is be-
tween 30 and 40 degrees C. The used
material may be regenerated by heat-
ing to 600-650 degrees C. to destroy
organic matter. According to the ex-
periments of Siegfried, if exposed to
750 degrees C., fuller’s earth loses at

least 30 per cent. of its bleaching
power.
While fuller's earth is sometimes

used as a Substitute for talcum powder,
and in medicine as a poultice and as
an antidote for alkaloidal poisons, its
principal employment is in the indus-
tries. Other than as a filtering med-
ium it is used in the manufacture of
pigments for printing wall papers, etc.
According to the U. S. Geological Sur-
vey, only a small quantity, mainly do-

December 25, 1929

mestic, is used in this ‘country for
fulling ‘cloth.

—_————~>-+
Shaving Soap in Stick Form.

We have published from time to
time any number of formulas for shav-
ing powders and creams, but not for
As a matter of fact,
soap making is theoretically quite
simple, but in endeavoring to carry
out the theory, difficulties are likely to
be met which can be fully overcome
only by practice. These difficulties
are in the line of producing a fine qual-
ity and economizing in cost. For soap
being so staple an article, competition
in its sale is very strong. Space pre-
cludes our publishing formulas for
soap making, but a variety of process-
es will be found in Henley’s Twentieth
Century Book of Recipes.

shaving sticks.

—_>2~»____
Dressing For Kid Leather Shoes.

Gum shellac 225 2 ozs.
Water of ammoniaq __29- 1 oz.
Water 20 8 ozs.
Black anilin 22005) enough to color

Heat the ingredients slowly  to-

gether (except the anilin) until near
boiling and the shellac dissolves. It
may be necessary to add a little more
ammonia. Then add the anilin and
water to make the whole measure one
pint.

—_+->—____
Ink For Marking Glass.

Glass may be marked or etched per-
manently by using an ink prepared by
mixing equal parts of sulphate of
barium and fluoride of ammonium with
enough hydrofluoric acid, in a platinum
or lead vessel, to form a thing magma,
and writing or marking with it upon
the glass by means of a steel pen.
After half an hour's time, the etching
is completed.

—_+-~+___

Liquid Ozonizer.
3est Turpentine Oil ____.___ 20 drs.
lavender Om 23 2 drs.
Bucalyptus Oil 202: 2 drs.
eimon, Ole 1 dr.
Bergamot Oil 2 1 dr.
Alcohol 222 100 drs.

Mix. Expose to the rays of the sun
for one week, shaking occasionally.
Useful in the sick-room.

—__+~--.__
Testing Butter.

A German doctor says: “Melt some
suspected butter; soak a wick in it:
when cold, light it like a candle and
then blow it out. If oleomargarine, it
will smell like a blown out candle; if
it is butter, it will smell like butter.

 

 

 

 

 

BS ARREST
St

GRAND

STORE EQUIPMENT

| RL eeere LTE QUT EOE ONT

RAPIDS

CORPORATION

GRAND RAPIDS ~ MICHIGAN

COU Le

a5 onesies

GRAND RAPIDS
SHOWCASE CO.

WELCH-WILMARTH
CORPORATION

GOO LL COED UL PERO OM OL

CETL

DRUG
STORE ©
PLANNING
Recommendations to fit
individual conditions.

s

DRUG STORE
FIXTURES

Planned to make every
foot of store into
sales space.

 

 

 

 

 

 

 

;
¢
i
4
1

 

Prencenns iets

 

 

2

on haa ania RCE eH eka Ae

 

 

 

 

 

 

 

 

  

 

   

 

27
December 25, 1929 MICHIGAN TRADESMAN
We Stand Corrected. grocers gpa! the ae WHOLESALE DRUG P RICE CURREN
: : ichi that condition
Toledo, Ohio, Dec. 21—While Michigan, _ an gp ; ket the day of issue.
eur cone ar the Michigan Trades- alone certainly would prohibit our Prices quoted are nominal, based on mar : wa
* ° . ° elladonna  ..._..
man for the current week has not taking an interest in any single Acids tation, Baad ae : a oe. Bensoin — fo
hel | jobbing house. Boric (Powd.)-- 9 @ 20 Ficeron ~~~. 4 .00@4 36 Benzoin Compd. @2 4u
as yet reached me, nevertheless, : 1 | ee oe 86 © Foes nen @2 1s
have already been _ informed In view of our long personal orle (Xtal) -- Se <4 Bodiee sue $ eee oe Cantharides  --—- @3 52
* i ip w) =| Gutrie 2. q a Capsicum  --.___.
through two sources that an arti- acquaintanceship with my vie Muriatic ___----- me 6 eee woes “Gl Casa @1 44
: : d pany and its old offtcers, and also ‘Nitric 9 @ 15 - 1 85@1 6g Cinchona _...._ @2 16
cle appearing therein has done a : fisondstis we _mhe & ae — eg so 49 Colchicum _----- @i 80
very grave injustice to our com- because of the genuine friendship Seis 3%@ § Lard. No. 1 1 2 ae @2 76
any. This article has to do with that exists btween you and those fartaric -_____- 2 @ 60 Vavender Gar'n- 1 25@1 50 Digitalis coe @3 04
the hee of four hunderd thou- at present in charge, I am sure . la face Sn oa tir
. iz a mmon 4 . o , . € o
-ction prom- inseed, iled, 1. @1 23 Guaiac, Ammon... @2 04
sand dollars for the assets of the you will give the corre k's j P g Water, 26 deg...07 @ 18 jinseed: polled, bb <6 Go... @1 25
Worden Grocer Co., Grand Rap- nent space in next week s issue o wee - oe ‘Tae * Linseed, raw,less 1 27@1 40 lodine, ee $3 =
a ’ ater, eg... = se fron. Clo
ids, and it is my understanding the Tradesman. Carbonate _..-. 20 @ 2% Rae — = 2591 = hl maa 1 44
9 h e ll ° J. W. Koehrman, Chloride (Gran.) 09 @ ® Olive, pure ____ 4 00@5 00 Pe oe 2 52
Se President Woolson Spice Com- Olive, Malaga, a. 06lUlClCU
column that the offer was made residen Pp Balsams yellow -_----. 3 00@3 50 Gone a s “4
ice Company. pany. Copaiba ....... 1 00@1 25 Olive, Malaga, pen ie a
by the Woolsen Spice -ompany ie we (ede) imesa on. 205@3 5 Onlum, Dacders'é St a
I want to assure you in all sin- On the Right Side. Fir (Oregon) -. 65@100 Orange, Sweet 9 00@9 25
ity that neither the Woolsen know that eight cout ae 3 0Dt oe oa >. ae Paints
cer o you know that eight people Om riganum, com’! 1 00@1
Spice Company. norlor anyother |; ;.,, turn to the right when they en- Pennyroyal -_-- 300@3 25 505 1.4 dry _. 14%@14%
ope s : Peppermint .... 5 50@5 70 . : ma Y
officer or shareholder or individ- ter a retail store? I didn’t, until a eeu “ae, 25@ 30 nave, —_ as ee “ roe wie or litoidae
ual connected with our company customer of mine told me the other Cassia (Saigon) -. 50@ 60 Saadelwasd: aad oe oe ee 30 .”
are interested in said offer, and Wet “Consequauile” he ceptaaed a irae Cx. so) @ 60 oat wenn nns 11 S0@11 15 had Veute an ones
not to the extent of a single Penney with a grin, “I always display my best 36e ----.~-----_. 30 aeuaatien ani isan 00 — bin :
I will thank you to so state in goods on the right. Another thing,” en set ~~ 1 Gat = Whiting, bbl a @ 4%
ms i: Dae : erri erm a Vhiting -...-_.
next week's issue of the Trades he went on, “folks instinctively like to Qupep — € « rae eee 70007 25 LHP. Prep... 2 ios 00
man. see their packages being wrapped up. = naiistoa an * Tower a = Rogers Prep. -_ 2 80@3 vu
On behalf of my company,  fphat's why I have my wrapping coun- prickly Asn = @ (75 Wied less 70@ 83 :
which is a creditor of ee ter at the rear of the store. They’ve oe wioat ee eeen Miscellaneous
ehalf o 3 mee , displays coming and c ntergreen, sweet Acetanalid _____ 67 16
Grocer Co., and also on li got to pass my displays coming : io 60@ 65 a $o08 ian. oe 2
all creditors, | was instrumenta Mm = = going—and I get a lot of extra busi- Licorice, powd. __ 60@ 70 Wintergreen, art 75@100 ium. powd and
interesting the parties who made ness on things they see—and, seeing, we Dens 4 aes s wo var 09@ 16
the offer in the Worden proposi- ,,¢ prompted to buy.” Flowers od, oz, -_.. a suet
tion. It is the first one that has a : Chimculic Geay —_ o Borax xtal or :
been made after almost four years Hires High-Type Men For Delivery. Chamomile Rom. 15 Potassium powdered - 06@_ 13
ee : : : : Bicarbonate ___. 35@ 40 | Cantharides, po. 1 su@z vv
of receivership and, unfortunate- I pick my delivery men carefully, jas Bichromate _____ 15@ 26 |Calomei _____. 2 (swe vz
ly, my good offices have been train them thoroughly, and pay them, oo io cog 55 Bromide —_"-7 69@ 85 | Capsicum, pow a sew | 40
, ‘5 ee a eon ROEIGQG: oo CEIING o. & UU Ou
i derstood by you. well,” says a grocer. acacia, 2nd -___ 45@ 560 Chlorate, gran’d_ 23@ 30 [Cassia Buus ____ per 40
ee : ith h “I do this because I want my de- Acacia, Sorts -. 35@ 40 Chiorate, powd. Cleves ---_______ tu@ ov
I repeat again that neither the : ; eee a. art woe ae a on Xtal Ea tOE 16@ 25 saat Prepared. i4q@ 1b
; - ivery men to crea é = a s at vanide 30@ 90 hiorolorm .... 49@ 56
Woolson nor Koehrman are fi ry They are thexepeccenaives Gein) Ge & Va 4 06@4 28 §Choral Hydrate 1 zu@1 ot
nancially interested in any way, pression. They are P : Asafoctian -°) (5@ % Yvermanganate  22%@ 35 PEocame iz wean
; f d effort of my store—the persons from it that " Oetida ______ 4 ¢ 60 Prussiate, yellow 35@ 45 {Cocoa Butter _. tug oy
shape or form, and my tt I oo “ye of Frussiate. red. @ 70 Een unt, leas de-ae o,
during these almost four years phone customers see most often. ae oe a - Sulphate 35@ 40 |. 40-10%
has been to close up the case for insist that my delivery men be neatly Guaiac, ‘powd - @ 7 Saneecee “Powd. ig iL
i : : Z rteous and that they JKino —-___________ @1 2 Corrosive Sublin 2 25 ‘
account of the creditors. dressed and a: vce that pleasce Mit, Powdered-- @1 20 Roots Sa en eee
My company has very extend- give the kind of service that p Men @115 Alkanet ________ 30@ 35 $Cuttle bone -_.__ 4u@ bu
Soe i holesal customers. It pays in the end.” Dolan, DoWdered | @1 25 Blood, powdered. 40@ 45 Iextrine 7-77 6w lo
ed interests with many wholesale cu: 5. Opium, powd. 21 00@21 50 Calamus -_...W. 35@ vover's Fowder 4 0Uu@4 6u
Opium, gran. 21 00@21 50 Klecampane, pwd. 25@ 30 auamery, All Nos. lew 16
Shellac - 6@ 80 Gentian, powd. - 20@ 30 Jimery, Powdered @ 15
pee as 73@ 90 Ginger, African, Epsom Salts, bbis. @03\%
Tragacanth, pow. @1 75 powdered ---_. 30@ 35 Yaipsom Salts, legs 3%@ lu
ee ---- 2 00@2 35 Ginger, Jamaica_ 60@ 65 | tergot, powdered .. @4 00
urpentine ______ @ 30 Ginger, Jamaica, ‘i Blake, White .. 15@ 20
powdered -..  45@ # Formaldehyde, Ib. 13%@%5

Grand Rapids

 

Merry Christmas

and a

Happy New Year

 

Hazeltine & Perkins Drug!Co.

Michigan

Manistee

 

 

Insecticides

Arsenic ...._._.. 08@
Blue Vitriol, bbl. @
Blue Vitriol, less 09%
Bordea. Mix Dry 12@
Hellebore, White
powdered ...... 15

@
Insect Powder._ 47%@

20
08
@l7
26

60
Lead Arsenate Po. 13%@30

Lime and Sulphur

Ty —....._.... 0§@ 22
Paris Green __.. 24@ 42
Leaves
Buchu... @1 08
Buchu, powdered 110

le ae Ao 30
Sage, % loose __ 40
Sage, powdered... @ 35
Senna, Alex, .... 50 15
Senna, Tinn. pow. 3 36
Uva Urai 25

Olis

Almonds, Bitter,

Ce 7 50@7 75
Almonds, Bitter, *

artificial ___ 3 00@3 35
Almonds, Swee

Sete oe -- 1 50@1 80
Almonds, Sweet,

imitation -... 1 fear 25
Amber, crude ._ 1 00@1 25
Amber, rectified 1 50@1 75
AMniae 200 1 25@1 50
Bergamont -... 6 50@7 00

enue 22 25
Cassia: 3 00@3 25
Castor... - 1 55@1 80
Cedar Leaf -___ 2 00@2 25
Citronella _..._- 76@1 00
Clovem =... 4 00@4 25
Cocoanut --_--. 27%@ 35
Cod Liver -..-.. 50@2 00
ton: 3 00@3 25

3oldenseal, pow. 6 00@6

Ipecac, powd. __ 5 50@6
Licorice ........_ 35
Licorice, powd... 20@
Orris, powdered. 45@
Poke, powdered_. 35@
Rhubarb, powd .. @
Rosinwood, powd.
Sarsaparilla, Hond.
ground ........ @1

Sarsaparilla, Mexic. @
Squille
Squillg, powdered 70@
Tumeric, powd... 20

Valerian, powd.__ 1
Seeds
Aree @
Anise, powdered 35@
Bird, ts __.... —-- 13@
Canary 10@

Q
©
F
°
3
'

i

'

'

i

'
to
be

0@
Coriander pow. .40 ss
Dill 15

ero ewmwoonoe

Fennell -....... 35@
Biante 22 4@
Flax, ground .. 9%@

Foenugreek, pwd. 15@
Hemp ..---... ao 8@
Lobelia, powd. .- g}
Mustard, yellow 17

Mustard, black.. 20@
EGppY 8 16@
Quince —_______ 1 25@1
Sabadilla -_..___ 45@
Sunflower -.,... 12@

Worm, American 30@ 40
Worm, Levant ~ 6 50@7 00

Tinctures
Aconite  ....__ ae @1 380
Aloes 2... @1 56
Acafnatida ____ 2 ae
Arlee 2 @1 50

 

SSSSansaRannsshas
aa

Gelatine 2... 1... su@ 90
Glassware, less 55%
Glassware, full case 60%.

Glauber Salts, bbl. @02%
Glauber Salts less 04@ lu
,;Glue, Brown . 2. 20@ su

7 'Glue, Brown Grd 16@ 22

Glue, White ..._ 27% 365

 

Glue, white grd. 25 35
Glycerine -.______ 18@ 40
Hops... ie
Gdine 2 6 45@7 00
logoform -...... 8 00@8 30
vead Acetate _. 20@ 30
EG on @1 60
face, powdered. @1 60
Menthol 8 00@9 00
Morphine -._. 13 58@14 83

Nux Vomica -...

Nux Vomica, pow. 15
Pepper, black, pow 57 70
Pepper, White, pw. 75@ 85
Pitch, Burgudry. 20@ 325
Quassia 22... @ bb

Quinine, 5 oz. cans @ 60

 

elle Salts .. 28@ 40
Sacharine ...... 3 60@375
Salt Peter . u@ 22
Seidlits Mixture 30@ 40
Soap, green .... 15 30
Soap mott cast — 25

* Soap, white Castile,

case .......... —- @15 00
@1

‘ Soap, white Castile

less, per bar 60
Soda Ash ....... 3@ 10
Soda Bicarbonate 8K%@ 10
Soda, Sal ._.... 02%@ 08
Spirits Camphor @1 20
Sulphur, roll -... 3%@ 10
Sulphur, Subl. .. 4%@ 10
Tamarinds —_.... 20@ 25
Tartar Emetic .. 70 78
Turpentine, Ven. 5 76
Vanilla Ex. pure 1 60@3 00
Vanilla Ex. pure 2 26@2 50
Zino Sulphate _ O6@ JU

 

 

MICHIGAN

TRADESMAN

 

December 25, 1929

 

GROCERY PRICE CURRENT

 

 

 

 

 

 

Mich. Sugar Ca., 24, 5c 75 50 Economic grade 3 50
: bec os Pal O Mine, 24, 5c _-.. 75 100 Economic grade 4 5
These quotations are carefully corrected weekly, within six hours of mailing Malty Milkies, 24, 5c __ 75 500 Economic grade 20 00
and are intended to be correct at time of going to press. Prices, however, are emon, Rolls —--------- er neeee 41 5e
A : : ‘ z soa OC oa ere 1,
liable to change at any time, and merchants will have their orders filled at mar- No-Nut, 24, 5c -------- 75 ie Gro. Red ao . ordered at a time. “special:
: : ° ° ° ghthouse, . tins. ly printed front cover is
ket prices at date of purchase. For price changes compare with previous issues Pera teeee 1 Ib. tins. = furnished without charge.
— = pleco, CATSUP, Table Talk, 1 Ib. cart.
Rosch Nut ciall 165 Square Deal, 1 Ib. car. 39%
ADVANCED DECLINED Lily of Valley, 14 os. 2.35 Above brands are packed = CREAM. OF TARTAR
Lily of Valley, % pint 1 65 in both 30 and 50 Ib. cases. GO 1b) Dexen 2 43
Sniders, 8 oz. -.-.--.- 1 65
oe 16. 2 woon-- : 7 - Coffee Extracts - DRIED FRUITS R
Quaker, i4 oz... 190 frank’e 0 pkess 2 4 25 Apples a
aur. oo pipes 1250 Hummel’s 50 1 Ib. 10% N. Y. Fey., 50 lb. box 15%
Quaker, Gallon Tin -_ 7 50 N. Y. Fey., 14 oz. pkg. 16
CONDENSED MILK
CHILI SAUCE Leader, 4 doz. —---__ 7 00 Apricots 3
ae “eh oz. < BREAKFAST FOODS CANNED FISH Snider, 16 oz. ~-._-___ 3:15. Bagie, 4 doz... 9 00 Evaporated Choice ____ 24 :
Parsons, 32 0z. _----- 3 35 Kellogg’s Brands. Clam Ch’der, 10% oz.135 Snider, 8 oz. --______ 2 20 Evaporated, Fancy -_ 29 :
parsons, 15 0% ------ $33) Corn Flakes, No. 136 285 Clam Chowder, No. 2.275 Lilly Valley, 8 oz. -- 2 25 MILK COMPOUND Evaporated, Slabs -_"_
ao 4 279 Gorm Flakes, No. 124 285 Clams, Steamed. No. 1 3 00 any Voter, 14 0m. 90 a 4 Ane 34 BO y
5 ee ee ; orn es, No. 1 00 Clams, Minced, No. % 2 25 : : ad Citron
Parsons, 6 oz. _--_-- 1 80 Pep, No. 234 ... 70 Finnan Haddie, 10 - 3 30 Hebe. Baby, 8 doz. -- 4 40 10 Ib. box __.... 40
Pep, No, 2 200 Clam Bouillon, 7 0z.. 2 50 OYSTER COCKTAIL Carolene. Tall, 4 doz. 3 80
Krumbles, No. 424 ___ 270 Chicken Haddie, No.1275 Smiders, 16 oz. ----_- a5 Col PO = Currants
--Bran Flakes, No. 624 2 45 Fish Flakes, small -_ 135 Sniders, 8 oz. ------ 2 20 Packages, 14 oz 18
Bran Flakes, No. 602 150 Cod Fish Cake, 10 oz. 1 55 EVAPORATED MILK Greek, Bulk, Ib. __-.... 18 4
Rice Krispies, 6 oz. _. 2 70 Cove Oysers, 5 oz. __ 1 75 Quaker, Tall, 4 doz. _. 4 00 ' . P Soca
Rice Krisp.es, 1 oz. _.110 Lobster, No. %, Star 2 90 CHEESE Quaker, Baby, 8 doz. 3 90
Kaffe Hag, 12 1-lb. Shrimp, 1, wet -..___ 1 Bont 45 Quaker, Gallon, % doz. 3 90 Dates
ea ie Gee kOe te fe ie Se
, oo ee > Ss, % » Key _- Kraft, erican _. 1 65 Carnation, Baby, 8 dz. 4 25
All Bran, 10 oz, ~-___ 270 Sardines, % Oil, k’less 5 25 Chili, small See [S66 Oatman’s Dundee, Tall 4 35 Peach
All Bran, % oz. ____ 2 00 ogg ee Alaska_ 350 Pimento, small tins 1 65 Oatman’s D’dee, Baby 4 25 pyap, Choline” ce 20
ea en Alaska 250 Roquefort, sm. tins 225 Every Day, Tall ..-- 4 250 00° 000" wreeccnnwn
Post Brands. Sardines, i i ea. 10@22 Camembert, sm. tins 225 Bypt¥pag’ Baby ---- 232 Peel
eel hg pe 3 80 - Sardines, Im., %, e 25 ee _ ae oe Pet, Baby, 8 oz. ___- 425 Lemon, American _____ 30
: rape-Nuts, 100s -... 275 Sardines, Cal. __ 1 35@2 95 New ork June 0” 34 Borden’s Tall __-_---- 435 Orange, American _____ 30
nstant Postum, No. 8 5 40 Tuna, %, Curtis, doz. 3 60 co Borden’s Baby ------ 4 25
Instant Postum, No. 10460 ‘Tuna, 4S, Curtis, doz. 220 paPpy 8B? ------------ : Raisins
Postum Cereal, No.0 225 Tuna, % Blue Fin _.. 2 25 Pe ae oe rae are ' Seeded, bulk __________ 10 :
Be Toasties. 868 -. 285 Tuna. 1s, Curtis, doz. 7 00 - CIGARS Thompson's s’dless blk 08% i
ost Toasties, 248 .. 2 85 G. J. Johnson’s Brand 7 10mpson’s seedless, ;
10 Ib. pails, per doz. 940 Post’s Bran, 248 _... 2 70 CHEWING GUM G J Toh Genes ee em, 2 09% wie
15 Ib. pails, per doz. 12 60 Pills Bran, 128 -.-..._ 1 90 ee eRnaOn ee Seeded: 15 oz. ._ 1
1 0 Adams Black Jack ---- 65 We 1500 ~~ ~CeG 49 OZ. -----._- 1
25 lb. pails, per doz. 19 15 Roman Meal, 12-2 tb._ 3 35 Adams Bloodberry __-- 65 a = E
25 lb. pails, per doz. 19 15 Cream Wheat, 18 _..- 3 90 CANNED MEAT Adams Dentyne ______ 65 Worden Grocer Co. Brands California Prunes
Cream Barley, 18 _... 340 Bacon, Med. Beechnut 270 Adams Calif. Fruit... 65 Airedale —-___________ 35 00 60@70, 25 Ib. boxes._@15
APPLE BUTTER Ralston Food, 18 _-.. 400 Bacon, Lge. Beechnut 450 Adams Sen Sen _---_- 65 Havana Sweets -_-_. 35 00 50@60, 25 lb. boxes__@16
Quaker, 24-21 0z., doz. 215 Maple Flakes, 24 -... 260 Beef, No. 1, Corned__ 325 Beeman’s Pepsin __---- 65 Hemeter Champion_. 37 50 ao 25 Ib. boxes__@17
Quaker, 12-38 oz., doz. 2 40 Rainbow Corn Fla., 36 250 Beef, No. 1, Roast _- 3 50 Beechnut Wintergreen_ Canadian Club __---- 35 00 @40, 25 lb. boxes__@18
Silver Flake Oats, 188 140 Beef, No. 2%, Qua., sli. 1 75 Beechnut Peppermint__ Robert Emmett _.-. 75 00 29@30, 25 lb. boxes__w20
BAKING POWDERS Silver Flake Oats, 128 2 25 Beef, 3% oz. Qua. sli. 225 Beechnut Spearmint Tom Moore Monarch 75 00 18@24. 25 lb. boxes__@24
Arctic, 7 oz. tumbler 135 90 Rod Jute Bulk Oats, Beef, 5 oz., Am. Sliced 3 00 Doublemint _......... ~~ 65 Webster Cadillac _... 75 00
Royal, 10c, doz. -...-- 95 bag ---------------- 3 10 Beef, No. 1, B'nut, sli. 4 50 Peppermint, Wrigleys -. 65 Webster Astor Foil_. 75 00 Hominy
oval 6 os doz 1 80 Ralston New Oata, 24 270 SBeefsteak & Onions, s 370 Spearmint, Wrigleys -. 65 Webster Knickbocker 95 00 Pearl, 100 lb. sacks 3 50
Royal 6 oz.. doz. ... 250 Ralston New Oata, 12 270 Chili Con Car, 1s ---135 Juicy Fruit -.--------- 65 Webster Albany Foil 4 00 Th
R ig 12 oz. doz. .. 495 Shred. Wheat Bis., 36s 3 85 Deviled Ham, 4s ---- 220 kKrigley’s P-K _____--_- 65 Bering Apollos _____- 5 00 Macaroni
Roval. 5 Ib... 7725 40. «Shred. Wheat Bis., 728 155 Deviled Ham, %s ----360 Zeno _-_-_-------------- 65 Bering Palmitas -- 115 00 Mueller’s Brands
Cal - . a ee ys Triscuit, 248 -......-.. 170 Hamburg Steak & Teaberry __-----.------_ 65 Bering Diplomatica 115 00 9 oz. package, per doz. 1 30
Cc “tein 8 RE 4 = 185 Wheatena, 188 -_---._ 3 70 Onions, No. 1 -_-_-- 3 15 Bering Delioses ---- 120 00 9 oz. package, per case 2 60
Calumet, 18 os. fos. 3 6 Potted Beef, 4 oz. ____ 1 10 Bering Favorita _--_ 135 00
Calumet, 5 Ib., doz. 12 10 BBOOMS Potted Meat, % Libby 52 Bering Albas —--__- 150 0. Bulk Goods
Calumet, 10 lb., doz. 18 60 coweue am a ; > boa et 2 aa : COCOA = S 20 1b. oe 814
Renieid. 1c corte Ce ce Ge Peek ee ng CONFECTIONERY ge Noodle, i0 Ibs. __ 14
Rumford. 8 os, dox.195 [acy Parlor, 23 lb. 925 Fotted Bam, Gen. % 1 1% = Stick Candy Pails Pearl
Rum‘ord. 12 doz. 2 40 (|X: Fancy Parlor 25 lb. 9 76 Vienna Saus., No. % 1 45 aaa earl Barley
ea . -— s O19 59 xX. Fey. Parlor 26 lb. 10 00 Vienna Sausage, Qua. 1 10 a Pure Sugar Sticks-600c 4 “4 og w-n---------- 75
umford, - doz. Noy a 175 Veal Loaf, Medium __ 2 25 ee Big Stick, 20 lb. case 0000 ee 7 00
eee Whisk, No. 3 ~-------- 2 75 Ncia bane Horehound Stick, 5c -. 18 Barley Grits ~_.______ 5 00
: LEV ed ma
Per case ani Sage
BRUSHES i
400 size, 4 fox. 70 Mixed Candy East India __..________ 10
15c size, 4 doz. ---_ 550) solia a 1 50 ered Beene Kindergarten ---.-_--__ lv Tapi
20c size, 4 doz. ~--... 7 20 Solid Back. tin a 96 Campbells —--_....-__- 115 Tender 2 ee 13 Pearl. 100 ie oca
25c size. 4 doz. ------ 920 (Dointed bnds _---.-. 123 Quaker, 18 oz, ------ .% French Creams -------- 15 Minute, 8 icin
50c size, 2 oon ne [oe = ee ° Fremont, No. 2 -..--- 1 25 Paris Creams _...__.._. 18 Denmed - 3 doz. 4 05
c si Saas 6 85 Stove Snider, No. 2 Se : 4 Grocers cr li edary Instant .. 3 50 on
10 Ib. size, * ‘ak. Sees Snider, No. 2 —.-___-. Fancy Mixture _______ 17
ee eee = Van Camp. smail --- | 90 FLAVORING EXTRACTS
BLEACHER CLEANSER eae co . Van Camp, med. ---- 1 lo
Lizzie, 16 oz., 128 ....215 'eerless -------------- 2 60 Fancy Chocolates JENNINGS’
5 Ib. boxes PURE
BLUING Shoe i , :
Node) 2 25 ANNED VEGETABLES Droste’s Dutch, 1 Ib.__ : 50 Bittersweets, Ass’ted 1 75
an a - Droste’s Dutch, % ib. 450 Milk Chocolate A A 1 75 FLAVORING
GS sparagus Droste’s Dutch, % lb. 2 35 Nibble Sticks -______ 1 75
BUTTER COLOR No. 1, Green tips ---. 3 75 Droste’s Dutch, 5 Ib. 60 Chocolate Nut Rolls — 1 95 EA TRACT
The Original Dandelion 285 No. 2%, Large Green 450 Chocolate Apples -.._ 4 50 Magnolia Choc --_.- 1 25 Vanilla and }
W. Beans, cut 2 1 75@2 25 Pastelles, No. 1 __._. 12 60 Bon Ton Choc. _____. 1 50 ; j Lemon
Condensed CANDLES =. meee 10 is 1 BOs +4 Pastelles, a. SEE 6 ied feos Same Price
b : Electric Light, 40 Ibs. 12.1 reen Beans, <8 ains De Cafe --__--- E
Ay . “em =. 4 Pauper. 40 a co 12.8 aa aga 108 cane - Droste’s Bars, 1 doz. 200 anise Gum Drops — Me tire 7: - ae 1 25
“ ae A Paraffine, 68 ___-_--__ 14 eans, 2 gr. Delft Pastelles _--_-_ 245. Fee ee ee E -
Paraffine, 12s __.._-- iat eee 2s,Soaked 1 -o 1 Ib. gad Tin Bon - . Gpeteee os meee 16 ira aang -- 7 2
Wicking 40 e id.. No. 2 ---.-_ 1 909  — Bons ----.~---~----- ice —-
Am. Ball,36-10z.,cart. 1 00 Tudor, 6s. per box -_ 30 Beets, No. 2, —< 1 ioe 40 7 oz. ‘Rose Tin Bon Jelly Stings ..._-—- 18 2 oz. __ 2 50
Quaker, 1% 0z.. Non- Beate. ie. 2. cut 1 sas a Fe cn aeratene 00 . ; . = ‘2 80
we, Gosen __.— 85 orn, No stan. — 1 oo: reme De Cara- Lozenges Pails Zz.
oo oe ta oar cs. 27 ‘ — ea 50 Corn, Ex. stan. No. 2 1 40 GUC 22 13 20 A. A. Pep. Lozenges -- 15 16 oz. __ 16 00
; 1 3s Ge 10-7 ge Corn. No. 2, Fan. 1 80@2 35 12 oz. Rosaces ------- 10 80 A. A. Pink Lozenges __ 15 , 2% 0%
Perfumed Bluing jo No. 2i% 3 40@2 90 COD, No. 10 - 8 00@10 15 = % Ib. Rosaces -_-_-__- 780 A. A. Choc. Lozenges.. 15 “™ersealed
Lizette, 406. 128 - 80 | ricots, No. 10 8 50@11 50 Hominy, No. 3 ---.-- 110 % lb. Pastelles -_--_- 3 40 Motto Hearts —_____..__ 19 At It 57 Years.
Lizette, 4 oz, 248 __150 PF ob No ue 8 Okra, No. 2, whole -..2 16 Langues De Chats -. 4 80 Malted Milk Lozenges __ 21
Lizette. 10 oz., 128 130 Piackberries, No. 10 8 60 Okra, No. 2, cut -. 1 76 Jiffy Punch
Lizette, 10 oz., 248 -- 2 50 Guerre ’Ng G 18 as hee: «so CHOCOLATE Hard Goods Pails 3 doz. Carton
Mushrooms, moe coke == ORCCLATE. eg ee Seen
BEANS and PEAS oe R.A., No. 2% 430 wushrooms, Sur Extra 50 Baker, Caracas cay Lemon Drops -.--_--_-. 19 Assorted flavors.
erries, No. 10 -.. 13 00 : . O, F. Horehound dps... 18
100 Ib. bas Peaches, No. 10 Pie 7 20 Peas, No. 2. BE. J. ---- 136 Baker, Caracas, 4s ---. 35 Anise Sauar FLO
Brown Swedish Beans 900 52oChes, No. 2% Mich 2 20 sr Peanut Squares ~-2--_ ev. 6 amhs o B a
Pinto Beans -------- * One 2 8 ee ee ee ee ing Co. Brands
Red Kdney Beans -- 3 15 a ao Gal ----,310 Peas, No. 2, Ex. Sift SLOTHES LINE Loy Wilts 8 30
Whte H’d P. Beans 990 55 ve 1 aL ---- Bd. Cough Drops Bxs Harvest Queen Hee 7 50
Col. Lime Beans .- 1050 Ce : - Peas, Ex. Fine, French = Hoy Oe. 2008s Pune. 135, Yes Ma’am Graham,
Black Eye Beans -- 16 00 oS b en = ee Pumpkin, No. 3 1 60@1 75 ere Cotton, Smith Bros, -.-.--... 1 50 508) ee 2 20
Split Peas, Yellow -- 8 00 eee.’ 2 sl on ——o : Pumpkin, No. 10 5 00@5 50 Hote 2 50@4 00 Luden’s _--.-________ 1 50
Split Peas, Green ---- 900 5,2PPG. 6, 0F hv “"-- 3 9 «Pimentos, %, each ' 12@14 Braided, BO ft. 22 2 25 FRUIT CANS
Scotch Peas ---------- ooo 3 39 Pimentoes, %, each -_ 27 Sash Cont 3 50@4 00 Pp Mason
Pineapple, 10 crushed 15 00 SW't Potatoes, No. 2% 1 75 ee aches Sets FO.
BURNERS ae 6s i 00 Sauerkraut. No.3 1 45@1 75 COFFEE ROASTED oa a B. Grand Rapids
Queen Ann, No. 1 end har Ns 375  Succotash, No. 2 1 65@2 50 Worden Grocer Co. ca oe oe Her ot 7 60
2, doz tse ee 135 Raspbe testa = "2 bik Succotash, No.-2, glass 2 80 1 Ib. Package oz. pkg., 488, case 3 40 One pint ___---77 77> 7 75
White g Chena No. 1 R spberries, No. 2 blk 325 Spinach, No. 1 --_--+- #25 Melrose 2200 33 One quart ___._ WW 9 10
ito. tk Raepb's Baek, woe Spinach, No. 2-- 1 60@1 90 Taberty -------_-_- 20 Specialties Half gallon -____-_ 7 12 15
pinach, No. 3_- 5 MAMCY ok 37—#Pi |
No. 10 ----__-__- 11 00 Spinach: No i0_ 6 50@7 00 Nedrow _........._____ mee eee ee Z Ideal Glass Top j
BOTTLE CAPS Rhubarb, = 10 -..-- 475 Tomatoes, No. 2 -....- 160 Morton House _________ 43 Banquet Craam Minis: 23 One a 9 00 a
Dbl. Lacguor, 1 gross oa. = oy 2 <7 . Tomatoes, No. 3 .... 2 = Beno. 33 Silver King M.Mallows 115 One quart 7 z '
pkg.. per gross ....-- 15 » 40 ~~ Tomatoes, No. 10 .--- 7 Royal Club -_________. 29 Handy Packages, 12-10c 80 Half gallon _.._.-.~715° a

 

 

 

Bar Goods

 

McLaughlin’s Kept-Fresh

 

COUPON. BOOKS

 

 

¢

 

 

A

 

 

 

 

  

 

 

  

 

  

 

 

 

December 25, 1929
MICHIGAN TRADESMAN 29
GELATINE PETROLEUM PRODUCTS
Jell-O, 3 doz. -------- 2 85 From Tank Wagon oa eek SHOE BLACKENING _ Brillo ----~---------- 85 TABLE SAUCES
Minute, 3 doz... ‘62 Red Crown Gasoline -. 11 Clear Back -. 25 00@28 00 2 in 1, Paste, doz. _.. 135 Climaline, 4 doz. --_ 420 Lea & Perrin, la 6 00
Plymouth, White... 155 Red Crown Bthyl ----- y Oe ee Se Cotetaticn, Ge 1% Grama i Large 2.3.50 cite tom * small
Quaker, 3 doz. ------ 395 Solite Gasoline _-----_- 14 Dri-Foot, doz. _----- 200 Grandma. 24 Large -_ 3 50 errin, small. §
Bixbys, Dogz. __------ 135 Gold Dust, 100s -_-__- 4 00 a so
Shinola, doz, ------ i0ld Dust, 12 Li ao, Ot ee
JELLY AND PRESERVES portection Kerosine 2 © Cena A 4 ee, oe eae ss
Pure, 30 lb. pails _--- 330 Gas M n Kerosine __ 13.6 Dry Salt Meats tate tos dae ee 2 25
ee et Ge) PS Beles —. temigie-ze Old Dutch Clean. 4da $40 fc" coun ‘°
Bure, 6 of. Asst, dos. $9 "0 0 © F: Nama" ee ee es te $9) Caper. 3 os 3 30
fe ” . ne, per doz. —_ 1 35 Inso, fe 3 20 . fo eee ea
1SO-VIS MOTOR OILS Lard oe ae Pee ana 40 oe 5 25
; Si aste, doz. 1 25 “ NNO More, , 10
JELLY GLASSES In Iron Barrels igh in tierces ~____- 12 Enameline Paste. doz. 1 35 On 3 85 TEA
Se, bore ee i 77.1 50 lb pate eee % Poe ead, dz. 1 35 aoe rsa 20 Lg. 400 sea Japan
a Ol, Ds LU . nce . Z. Liquid, , Spotless ; Q fate 2
oo = Vict ao o a ib ne a % Radium, ‘per ae. 7 ; = _ 20 oz. ssn ls 85 Coe ice leaenalis! rgos
------------ Ta ij le 7, i o- Sani Flus 95
OLEOMARGARINE = 2s ----Sdvance “G54 Stove Hinainel, az. 2 80 Sani Biuah, 1 dos -- 328 No. 7 Nibis se
Merwe . pails ___-advance 1 Vulcanol. No. 5, doz. 95 Seapine, 100, 12 oz. _ 6 4 1 Mb. pkg. Sifting _______ 14
Coton 7 oes tierces ____ 12 Vulcanol, No. 10, doz. 1 z Snowboy, 100, 10 oz 4 00 ;
anne ompound, tubs ______ 124%,  Stovoil, per doz. -___- 3 09 Snowboy, 12 Large -- 2 65
: Sesde. 3 gos. ee 1 ony Gunpowder
Sunbrite, 508 —.._..- 919 Ynotce --~-------------- 40
Ww ne 6 eaney. Le ~
fron Barrels Bologna Suasages SALT Wee bine 36 4 ae Yo ----------------- 47
Light Bates eerie ka SEU nae 65.1 Piver ee 18 Colonial, 24, 2 te ou 95 Ceyl
Medium 20.0 2 ee 65.1 Rrankfort 00 18 Colonial, 36-14% -____- 1 25 Pekoe, “an 7
Hew a: wee bs eee lUchCUtCtC(“‘<C“‘C(C(C‘(<S;i<O;*;‘;‘;‘;C ”
Speeey beety aa et en 19 Med. ie 1 eb Oe Whole “Spi E
i i ongue, Jellied _....... J . - 4d, bd. : 95 ces nglish B
Nucoa, 1 Ib. ---------- 21 Polarine “F”’ ___.____ 65.1 Feadcinenc hea 35 Farmer Spec., 70 lb. 95 Allspice, Jamaica --.. @25 Congou, oP oa 28
Nucoa, 2 and 5 Ib. -- 20% Tranmission Ci Co ere 18 foe aoe a Ib. 57. Cloves, Zanzibar ___. @3s Gongou, Choice _. 35@36
inol, 4 oz. cans, doz. 1 50 e ock for ice Cassia, Canton _... @29 Congou, Fa to
Einel. 8 oz. cans, doz. 2 30 Butter 8 iy Ib., each 83 Cassia, 5¢ pke., dos. @40 — ee
Wilson * = Brands Saracen sg oe a Smoked Meats Block, 50 Ib, — ey 7 Grace oo Oolong
Certified aa Parowax, 20, 1 Ib. _- 8.8 pins, Cer. 14-16 Ib. @25 Baker Salt, 280 Ib. bbl. 4 10 Mace, Penang _____- Meche 39
ek ied 24 ams, Cert., Skinned 24, 10 lb., per bale ___. 2 45 Mixed, No. 1 Choice -------_---______ 45
hes aa ee 18 16-28 Ip @25 50. 3 Ib., per bale --- 2 85 Mixed, 5c pkgs., doz. @45 Raney 50
aot aor 19 Ham. dried beef 28 bl. bags. Table. 42 Nutmegs, 70@90 ” @59
Knuckles ________ @4 Old Hickory, Smoked, Nutmegs, 105-110 _. @59 TW
Pifornia Hams ~. @17% 6-10 Ib, --._.-..--_- 450 Pepper, Black _...-.- @46 Coton, 3 ply oc, oo
ed: Seon ee ae eS iw COG oo
: MATCHES : Hams ________ 20 @25 Vase "2
Swan, 144 __-_.-- 420 Sar Boiled Hams --__.. @36 a ee — 18
. x .._ 5 00 on inced Hams ______ i
Searchlicht. 144 box__ 5 00 teat, Bacon 4/6 Cert. 24 oa Pure Ground in Bulk VINEGAR
Ohio Red Tabel. 144 bx 4 20 ea Allspice, Jamaica @35 Cider. 40 Grain 2
Ohio Blue Tin, 144 box 5 n Cloves, Zanzibar _... @46 tite Wine, 80 grain__ 25
io Blue Tin. 720-1¢ 4 00 Cassia. Canton. @ag White Wine, 40 grain. 19
pe ia ae 4 85 - Beef Ginger, Corkin _____ @35 i aS
Ae eee 3 90 oneless, rum Muisiard 0 @3? wl
“Hetee. aa 5 00 Semdac, 12 pt. cans 300 Rump, new ed a one . Mace, Penang ----__- 139 No. 0, per —
So ery Fee Semdac, 12 at. cans 5 00 _- Pepper, Black ________ @55 No. 1. per gross _____ =
Nutmegs __-— @ss No. 2, per gross ~~~ ir
Liver epper, White ______ @so No. 3. per gross _____ :
oP nately Matches Beef 7 Pepper, Cayenne ___ @37 Peerless Rolls, cee
uaker, 5 gro. case___ 4 25 PICKLES Pole wraann onan 55 Paprika, Spanish ____ @45 oe No. 2, doz. 50
anaes ore alge es ‘oN 2 E
Medium Sour == 10 Rayo, nae Paton 3, doz. 2 00
NUTS—Whole 5 gallon, 400 count -. 4 75 Oi eons o
Almonds, Tarragona. 25 RIC Seasoni
B ao E A ng WOODENW
noe Mixed ee a Sweet Small Sep pay Rose ____ 05% Gales oe 7S Baskets
Filberts, Sicily --_-_- «us Gado, a 24 60 y Meee 07 eo se ee See 2 alt, Som, _- _ 95 ushels, narrow band.
Peanuts, Vir Roasted 1i 6 - Gallon, 760 __.____ 9 75 Five case lots ------ #% Onion Sak. (2 mule oe 75
Pesci Jumbo, std. 13 Todized, 32, 26 oz. -- 2 40 Garlig 1 = raed Lene band,
Pecans, Suse ee io Dill Pickles Five case lots ------ 230 Ponelty, 3% oz. __-_ 325 Market ae mi Se
; Jumbo: -.._- Kitchen B St eee ce le. = 90)
Tocaue Mammoth 60 «ss Gal: 40 to Tin, doz... 10 25 RUSKS Po eae Murket, single handle. 95
Walnuts, Cal. ____ 27@29 No. 2% Tins —-.-. 22 36 Dutch Tea Rusk C BORAX Marjoram, 1 0z. _____ a Sates extra _____ 1 60
Hickow 2 07 32 oz. Glass Picked.. 2 7% Brand. c Savory, 1 oz. _...._.. 90 Splint, oie nmr 8 50
32 oz. Glass Thrown 2 40 * rolls, per case i Twenty Mule Team Teymc, 1 oz. a Sane neem a 7 50
rolls ——— umeric, 2% oz. 0 (oo. 9
Salted Peanuts Dill P 12 rolls, Der case ___ 225 24, 1 Ib. packages -. 3 25 ---- 90
Fancy, No. 1 ____---___ 14 5 oo wo ne 525 «(12 ae case ____ 1509 48. 10 oz. packages -- 4 $3 has _ Churns
wee, is Beare peal 96, % oz. packages __ 4 00 Barrer s0°ne; cn 2 40
Shelled ee 30 00 36 cartons, per case 5 55 STARCH W to @ gal. net gat fe
Almonds Salted ———-- 95 eaten cane Keinestard, 40 8 P
eanuts, Spanish AT : <ingsford, 40 Ibs. . ails
125 Ib. a a PIPES Arm and US Am. Family, 100 box 6 30 Powdered, bag --- os 10 qt. Galvanized oe
ao... 12 Hammer 3 Cc é : ae ..... 4 &0 19 ¢ aaa @ OO
Giiherts ote Cob, 3 doz. in b 00 a. oO 25 rystal White, 100 -. 4 20 Argo, 48, 1 lb. pkgs < qt. Galvanized 9 95
i. i x. 1 @1 20 5 pkgs. 3 60 , " 2 85
Pecans Salted Big Jack, 60s -----.-- 4% Cream, 42-1 ___ 6) sd at. Galvanized 3 10
Walnuts Burdo __----.. 65 SAL SODA Flake White 10 i Quaker, 40-1 --"-- 07% a . nag Gal. Jr. 5 00
a e, ox 4 2 ° ‘ . Tin Dairy 4
Grdma White Na. 10s 3 75 ee °
PLAYING CARD Granulated, 6 7 8
none MINCE MEAT — qaugnan ee et Fe nee Glos Traps
one Such, 4 doz. __. 6 47 Battle Axe, per doz. 2 65 packages : ys SS 4 00 : Mouse, Wood, 4 hole
Quaker, 3 doz. case __ 3 50 ee hell ee 1 20 Palm Olive, 144 box 1050 Argo, 48, 1 Ib. pkgs. 3 60 Mouse, wood, 6 hen 60
Libby. Kegs, wet, lb. 22 Blue Ribbon, per doz. 4 25 SS eS 490 Argo, 12. 3 Ib. pkgs. 2 62 Mouse, tin, 5 holes . a
Octagon, 120 _+_----- 5 00 Argo, 8 5 Ib. pkgs. -_ 297 Rat. wood _ wae
POTASH COD FISH Pummo, 100 box ---- 485 Silver Gloss, 48, 1s 11% at. ‘ane _e
OLIVES Babbitt’s, 2 doz, -.-- 275 Middles a sa Minn et ie Mouse, spring —_____— "30
os G pa Tar, sm. 10 iger -1 Cea
4 oz. Jar, Plain, doz. aoa ae ; igen 60 Ine a0
10 oz. Jar, Plain, foe 2 3. Tablets, % Ib. Pure __ 19% Patrhenk ‘Tat, 00 bx ‘ 30 ee ee ee e Tubs
14 oz. Jar, Plain, doz. 4 50 FRESH MEATS oS 140° = Trilby Soap, ‘100, 10¢ 7 25 Mone, calvanised ___ 8 15
Pint Jars, Plain, doz. 2 85 ae ood boxes, Pure __ 30% Williams Barber Bar, 9s 50 sya Galvanized __ 7 75
Gar aise eo Pia: 2 00 Top St & Heit . Whole Cod 2... 11%, Williams Mug, per doz. 48 SYRUP Small Galvanized _.__ 6 75
: s Jugs, Pla. 2 00 op Steers eif. _.__ 24 - Corn
5 Gal. Kegs, each ___. 750 Good St’rs & H’f 15%@22 Wash
3% oz. Jar, Stuff., doz. 135 Med. Steers & Heif. -_ 19 HERRING cL Blue fae eeetcitn Rae Globe
gon, Jar, Stufted, doz. 2 35 Com. Steers & Heif. 16@18 Holland Herring ew ae a ek oe ee 8 2s
2, f oe ; ee Seen 25
esa van MOE aes 2 fed are Sort = 3 Bri Bas 9
’ To 2 ixed, half bbls. ole 7s ed Karo, No. 5, 1 dz. 4 29 Single Peerle (Orel 8 50
ee BGA ETOCS 21 Mixed, bbls. ______ 17 50 —— Hee Mara No 10. €@) Northern Ques io
PARIS GREEN ae 16 Milk 7 ; ae 7 95
oe ers, Kegs - 110 A ~-~--------~ 7 25
Milkers, half bbls. __ =
ee . bbls. __ 9 75 H Imit. Maple Flavor , .. Wood Bowls
Lamb KKK ae 18 50 Ey Orange, No. 1%, 2 dz. 3 25 13 in. Butter _____ 5 on
Spring Lamb —__--- 24 KK Norway -. 19 50 i Orange, No. 5, 1 doz. 4 99 = In. Butter ee 9 00
oe ae. ee 1 40 ; yo Batter. 18
Madu oo 99 Cut Bunch 2. 1 50 om, Batter 25 00
Poor ee 20 Boned, 10 Ib. boxes __ 16 Maple and Cane WRAPPING
Kanuck, per gal. --_. 150 Fibre, M PAPER
Mutton Kanuck, 5 gal. can __ 6 50 No. 1 7 white 05%
Cae “wy Lake Herring i Boteters 1 ay 06%
Medium _------ C45 Bbl., 100 Ibs. __-_ 6 50 fi M ar ae 06%
Se i ae aple Kraft Stripe 4
Bilehican. oo. 61k4.llmh,!hmhmh,D,hmrUCU 09%
Mackeral elchs, per gal. --.. 3 25 as YEAST CAKE
pe Pork so Tube 60 Count, ty. tat 6 00 Suntcht. $ nee 7 2 70
Bel Car-Mo Brand So a ails, 10 Ib. Fancy fat 150 80 can cases, $4.80 per case COOKING OIL Sunlight, 114 ie |. i i
24 1 Ib. Tins -_---------- Shoulders — 16 wae yeast Foam, 8 doz. __ 2 70
2 ce, 2 hoe th Cnet Spareribs ------- 36 Va. WASHING POWDERS  Ouarts. 1 doz. soe Cl ast Foam, 1% doz. 1 35
1 ee : Ree: ese 06 ite Fish Bon Ami Pd., 18s, box 190 Half x oar
96. 1b, pails 20.02: _.-.-- Trimmings ------------ 11 Med. Fanc es : alf Gallons, 1 doz. - 11 76 YEAST—COMP
y, 100 lb. 1300 Bon Ami Cake, 18s --1 62% Gallons. % doz. --_ 11 30 Fleischmann, ay gg

30

MICHIGAN

 

TRADESMAN

December 25, 1929"

 

TRANSACTION COSTS.

(Continued from page 17)
The idea is just this: Certain classes
of goods are staples and move fast, in-
volving little deliberation or “nice dis-
crimination” on the part of the cus-
tomer. Group such goods at the back
of the store, in relatively small space,
where the business of handling them
can proceed rapidly and effectively.

On the other hand, devote the larger
space at the front of the store to the
display of merchandise that involves a
real selection—where the customer,
without troubling any clerks unduly
and without “cramping the style” of
those who are making things hum back
department, will
have ample time and leisure to exer-

in the staple-goods

cise his or her judgment as to the
character, quality, or price of the more
highly differentiated objects that he is
seeking.

Through efficient methods such as
these, one merchant that I have in
mind achieved a 10 per cent. increase
in his sales, while, at the same time,
he actually saved in the costs of his
Another merchant who
does an astonishing amount of busi-
ness on a small capital and inventory,
that, by having his “fast-
movers” compactly placed, he is en-
abled to do 75 per cent. of his business
Such or-
ganization of the store represents effi-

operations.
reports

in 25 per cent. of his space.

ciency.

Just a word about deliveries: There
is a tendency in some quarters to con-
sider “cash and carry” as embodying
an indisputably efficient, money-saving
principle. It certainly has merits. I
could not undertake to-night any elab-
orate comparison of the relative bene-
fits of “cash and carry” and “telephone
and delivery.” I merely want to note
that the latter system has advantages
of a sort that are not always recog-
nized. In the first place, it saves the
time of thousands of us customers—
obviates the necessity of our going to
the store. And it enables the store
clerks to operate effectively.

Here is an example of how that
works: A clerk with a dozen orders
received over the telephone can stand
in front of the canned peas and take
down a dozen or more tins all at the
same time, expeditiously, instead of
making a dozen separate trips at the
behest of individual customers stand-
ing in front of the counter. Such effi-
ciency in assembling orders is one of
the very effective means of cutting
down that troublesome, potentially de-
structive “high transactions cost” that
we have been looking at this evening.

To cut it to the very minimum is,
to-day, one of the major tasks of good
retail salesmanship. The vital point is
that the merchant must know what
each service is costing him. He cannot
guess, or “feel his way” vaguely—he
must have the facts and figures, and
they must be exact. By getting them,
he will enable everyone of us to bene-
fit, through lower prices. ;

In this, he might take a leaf from
the book of many wholesalers who
have accomplished most surprising and
gratifying economics by eliminating
numerous accounts that proved to be

unprofitable and ‘by taking other means
to reduce “transactions costs.”
Julius Klein.
>>>
Some Peculiarities of Filipino Restau-
rants on the Coast.

Los Angeles, Dec. 20—One of the
crusaders in the Mexican Assembly
introduced a bill which would forbid
all cock and bull fighting, as well as
boxing in the cactus republic. Inas-
much as bullfighting has long been
considered the National pastime the
measure was received by his legisla-
tive associates with mixed groans and
laughter. It is not very likely it will
be heard of again; although every now
and then some reformer arises to de-
nounce the bullring and other rough
settings for national sports. If the
Mexicans did not have the cockpit and
the ring to release their emotions they
might be indulging in more revolu-
tions. The arena seems to be a sort of
safety valve.

 

 

A former head of the ‘Shipping Board
has so far as I have observed offered
the most practical suggestion for the
preservation of world peace. He sug-
gests that a couple of dozen of indus-
trial magnates get together on a gen-
tleman’s agreement to prevent their
production going into war equipment
and supplies when nations crash upon
the battlefield. He can pick out a
little group of men in copper, rubber,
steel, manganese, coal and iron who
could make war absolutely impossible
if they kept command of their output.
By withholding the essentials of war
preparation they could make war diffi-
cult if not impossible. Why not en-
courage this sentiment?

Unlike the other oriental races who
are so much in evidence here, but who
are, seemingly. in a class by them-
selves, are the Filipinos. They do not

 

associate with the ‘Chinese or Japan- .

ese, lean more to manual industry, but
undergo a stress of isolation which is
far from breeding contentment on their
part. It is claimed there are about
6,000 of these diminutive but healthy
voung chaps, who make an honest liv-
ing here, ‘but less than four score of
girls, mostly married, and that in it-
self creates a problem. In the Philip-
pines, American books are used in
teaching in the schools and every
Filipino schoolboy learns more about
our countrv than he does about his
own. He easily learns to speak Eng-
lish and he learns to think of America
as the land of romance and achieve-
ment. He can get a very good educa-
tion at home but he prefers to come
here if he can. So many of them are
now coming here that there are not
enough of them to do the gricultural
and other manual work of the Islands,
and the Philippine legislature is more
than eager to restrict emigration in
this direction, than the United States
is in restricting immigration. In the
Philippines, life is comparatively easy
and indolent, but here one is much
surprised to know that of the orientals
that settle among us the Filipino
shows the greatest adaptness for real
hard work. The Chinese, with few
exceptions, turn to trade and com-
mercial pursuits, seeking channels of
least resistance; the Japanese are more
innured to hard work, but they are
shifty and escape it when they can.
But the Filipino is progressive and
wants to be up to date, though much
inclined toward extravagance. You
would be surprised to learn how many
Filipino boys here pay as much as
$100 for a suit of clothes and have silk
shirts made to order. In the Philip-

pines where they are among relatives
and friends, and whether they have
money or not they always have a roof
and plenty to eat.

Here they soon

learn that they must work to live. But
it is hard to teach them that they
must save for the future.

The adventurous or ambitious Fili-
pino boys come to America, except
thase who study for teaching and such
work at home, but the girls are not
allowed this liberty. Their parents
rarely will permit of their leaving
home, with the natural result that
there are too many girls over there,
just as there are too few here. Danc-
ing and its concomitants are the order
of entertainment over there, hence the
problem is just how to entertain these
voung men after they come. Society
frowns upon any attempt to encourage
social relations here; legislation: also.
Hence the Filipino boy has his prob-
lems and drowns his unrest with hard
work, which he nerforms efficiently
and reliably. There are several strict-
ly Filipino restaurants here, and ex-
cept for some Americans with love for
the exotic, their patronage is limited
to their own race. The tables, chairs
and lunch counters in such restaurants
are very low, as most of the Filipinos
are short legged. The menus are
printed in an odd mixture of English
and Filipino (not Spanish). They look
and are unpronounceable words, but
they are mostly high grade places and
supply noodles, spring chicken, shrimp
omelets and much pork, which is for
some reason considered a great deli-
cacy by all orientals. Rice is usually
served in lieu of bread, and ice cream
is in much demand as a dessert. Four
hundred years of Spanish rule never
wiped out the Filipino language. No-
where in Mexico can one find a menu
printed in anything but ‘Spanish. How
the Filipinos must have clung to their

 

own speech and _ traditions. They
surely are interesting.
Consolidation until the railroad

transportation of the country is cen-
tered in a half dozen or less gigantic
systems, is said to be the plan for
greater railroad efficiency evolved by
the Interstate Commerce Commission,
the result of a dozen years’ study, that
is to be reported at the present ses-
sion of Congress. At the same time
the Commission will treat on the pro-
posals of mergers by the railroads
themselves, drafts for which have been
submitted, involving more than 60,000
miles of track and more than ten bil-
lions of dollars in investments.

In the days of E. H. Harriman
mergers were called manipulations and
were frowned upon by law and the
public. Nevertheless these proposi-
tions have always been more or less
meritorious and are worth careful con-
sideration, although consolidations of
this kind have their dangers and in
the long run they have usually made
heavier the burdens on the long suffer-
ing public. The original move in this
direction was the formation of the In-
terstate Commerce ‘Commission, its
object ostensibly being to protect the
small shipper against the encroach-
ments of the big fellow. In other
words to prevent discrimination, al-
though certainly not ‘by formation of
railroad trusts. Gradually the Com-
mission ‘'became composed of men
who were in a large sense susceptible
to railroad influences. Later on it was
made up almost exclusively of railroad
officials, and began to assume powers
which were never delegated to it by
Congress. It lapped over from the
National field to assumption of con-
trol of properties strictly subordinated
to state control, and these state offi-
cials were told to skedaddle. From
dictating the policies of railroads it
made another advanced step and began
superintending the affairs of the trol-
ley lines in the various states to the
extent that the most of them have
been put out of business with a posi-

. experience.

tive entire financial loss ‘to their

owners.

The death of Harriman had much to
do with the program of railroad
manipulation and operation. He was
no longer feared and his influences had
been minimized, so with the drift of
time even the public has become ac-
customed to the talk of consolidation
and there seems to be little doubt but
what ultimately steam railroad opera-
tion will be in the hands of one giant
monopoly, and the Interstate Com-
merce Commission, with its rulings,
will have entirely alleviated the suf-
ferings of the so-called “small shipper”
by putting him out of business alto-
gether. For some time this has seem-
ed inevitable and the shock has been
lessened to the dear public who are
becoming used to about everything up
to absolute confiscation of their earth-
ly possessions.

But the development of motor trans-
portation is now looked upon by some
as the country’s salvation. Maybe so!
But on the other hand the motor lines
are undergoing a phase of consolida-
tion and unless some patriotic watch
dog keeps on their trail, one large
merger will ‘be made of all of them.
which will be just ahead of their being
gobbled up by the rail syndicate. Just
how much of this sort of thing the
public will stand for has not been esti-
mated. Evidently so long as the in-
dividual is immune from these en-
croachments he will be disinterested.
reserving the right to make a grand
kick when the show-down reveals it-
self to him.

The greatest collection
lines in this country is the system op-
erated by the Pacific Electric Com-
pany in Los Angeles and environs.
They operated many hundred miles
of lines and perform the service of a
first-class railroad. They are success-
ful, but such has not alwys been their
During that period of
their existence when they held the
same estimate of the public that Van-
derbilt once did, they were not always
safely to be depended upon to pay
dividends. Recently, however, they
have taken the public into their con-
fidence and among other things en-
couraged them to ride. For instance
every Sunday they have on sale passes
over the most of their lines, for the
sum of one dollar, and thousands avail

themselves of same and save gasoline.’

Frank S. Verbeck.
—————__ 2-2...

Restoring Faded Writing.
Moisten the paper with water, and
then pass over the lines a solution of
sulphide of ammonium. The writing
will immediately appear quite dark. In
parchment, it will remain. so. On
paper, however, the color
fades, but may be restored by the ap-
plication of the sulphide.
—_~22-__
To Clean Greasy Bottles.
Take of Castile Soap, in shavings, 4
0zS.; carbonate of
lL oz.;

sodium, 2. ozs.;
water of. ammonia, 7
ozs.; alcohol, 3 ozs.; sulphuric ether,
2 ozs.; water to make one gallon. Dis-
solve the soap in a portion of the water
by aid of heat, if necessary, add the
other ingredients to the cold solution.

borax,

———————-——___..

Menthol After-Shave Lotion.
Ne 1 dr.
Pome Act 4 drs.
ee 4 ozs.
PO 1 pt.
Water, or witch hazel water __ 1 gal.

Mix. Let it stand for awhile, and

filter,

of trolley

gradually:

 

 

 

arr

9

 

 

h
\

 

 

December 25, 1929

Wholesale Grocer Who Wants To Be
Helpful.
(Continued from page 20)
story for emulation by those whole-
salers who would become “Big Broth-
ers” to their retail customers.

Just by way of hint, here is one
question asked of Englehardt by a
grocer recently: “Say,” said this gro-
cer, “in 1910 I paid my wife $65 per
week and now I find it hard to pay her
$25. What is the matter with business
or is it me that is wrong?” When a
man asks such a question, he is ready
to listen to anything sound. A sound
answer can only follow on close in-
vestigation of his business. Hence the
investigation — revelation — confidence
established — co-operation made tang-
ible and real.

Another business sidelight, a reflec-
tion of the stock market, too, is the
action of Julius Rosenwald, chairman
of the board of Sears, Roebuck & Co.,
in pledging his entire personal fortune
to protect margin accounts of his 40,-
000. employes.

Such a guaranty insured those work-
ers against being sold out at a loss. It
was an action which must have bound
the employes to their employer in a
way that perhaps no other act could
do. Experience in other similar crises
is that those protected have become
They
climbed cut of their deep hole with the
aid of such a helping hand and will be
careful not to get in again.

Consider how much better such em-
ployes will be hereafter, from every
angle, and we can see that this, like
Englehardt’s, is a good investment.

Paul Findlay.

conservative investors. have

—_—_»+.___
Some Essentials Necessary in Rural
Fire Fighting.
(Continued from page 15)
two-ton capacity with plenty of power
and speed. I have found the above
equipment to render satisfactory ser-
vice in the rural districts. I would
recommend where the pump can draft
water and have no shortage of water
that a lead-off be made with the 2%
inch hose off the discharge side of the
pump, then siamese the large hose into
1% inch hose. This method has pre-
vented a shortage of water in a num-

ber of instances.
Chief Albert Herring,
Murphysboro, Illinois.

—_+-.—___
Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, Dec. 5—On this day also
was held the first meeting of creditors
in the matter of Julis Purcell, also known
as Mrs. Robert Purcell, Bankrupt No.
3960. The bankrupt was present in per-
son and represented by attorney Harry
D. Reber. No creditors were present or
represented. Claims were proved and al-
lowed. The bankrupt was sworn and
examined without a reporter. No trustee
was appointed. The first meeting then
adjourned without date, and the case has
been closed and returned to the district
court, as a case without assets.

On this day also was held the first
meeting of creditors in he matter of
Joseph <A. Friske, Bankrupt No. 3958.
The bankrupt was present in person and
represented by attorneys Belcher & Ham-
lin. No creditors were present or rep-
resented. One claim was proved and
allowed. No trustee was appointed. The
bankrupt was sworn and examined, with-
out a reporter. The first meeting then
adjourned without date, and the case has
been closed and returned to the district
court as a case without assets. !

Dec. 5. We have to-day received the
schedules, reference and adjudication. in
the matter of Earl Mol, Bankrupt No.
3977. The matter has been referred to
Charles B. Blair as referee in bankruptcy.
The bankrupt is a resident of Otsego,

MICHIGAN

and his occupation is that of a factory
superintendent. The schedule shows
assets of $511 of which $35 is claimed as
exempt, with liabilities of $1,179.73. The
court has written for funds and upon
receipt of same, the first meeting of
creditors will be called, note of which
will be made herein

In the matter of Archie W. Baxter,
3ankrupt No. 3565, the trustee has here-
tofore filed his final report and account,
and a final meeting of creditors was held
Oct. 14. There were no appearances.
The trustee’s final report and account
was approved and allowed. Claims were
proved and allowed. Expenses of admin-
istration were approved. The balance of
accounts and other assets were sold at
auction. An order was made for the
payment of expenses of administration
and for the declaration and payment of
a final dividend to creditors of 14 per
cent. All preferred claims were first
paid. No objections were made to the
discharge of the bankrupt. The final
meeting then adjourned without date,
and the case will be closed and returned
to the district court, in due course.

In the matter of Lew's F. Striker,
Bankrupt No. 3822, the trustee has here-
tofore filed his final report and account,
and a final meeting of creditors was held
Nov. 19. There were no appearances.
The trustee’s final report and account
was approved and allowed. Bills for ex-
penses of administration were approved
and ordered paid. An order was made for
the payment of expenses, as far as the
funds on hand permit. There were no
dividends to creditors. No. objections
were made to the discharge of the bank-
rupt. The final meeting of cred:tors
then adjourned without date, and the
case will be closed and returned to the
district court, as a closed case, in due
course.

In the matter of Frank <A. Brooks,
sankrupt No. 3969. The first meeting of
creditors has been called for Dec. 24.

In the matter of Orin B. Treat, Bank-
rupt No. 3972. The funds have been
received and the first meeting of cred-
itors has been called for Dec. 24.

In the matter of Raymond J. Pike,
Bankrupt No. 3975. The funds have
been received and the first meeting of
cred.tors has been called for Dee. 24.

In the matter of John V. Byrne, Bank-
rupt No. 3970. The funds have been re-
ceived and the first meeting of creditors
has been called for Dee. 24.

In the matter of Jake Hazekamb,
Bankrupt No. 3963. The tunds have been
received and the first meeting of cred-
itors has been called for Dec. 23.

InI the matter of Milo D. Rathbun,
Bankrupt No. 3964. The funds have
been received and the first meeting of
creditors has been called for Dec. 23.

In the matter of Burt Hiller, Bankrupt
No. 3954. The funds have been received
and the first meeting of creditors has
been called for Dec. 23.

In the matter of William B. King,
Bankrupt No. 3973. The funds have been
received and the first meeting of cred-
itors has been called for Dec. 23.

In the matter of Arthur E. Kanitz, in-
dividually and as Arcadia Co., Bankrupt
No. 3687, the trustee has filed his final
report and account, and a final meeting
of creditors as held Oct. 28. There were
no appearances. Claims were proved and
allowed. The trustee’s final report and
account was approved and allowed. An
order was made for the payment of ex-
penses of administration and _ preferred
labor claims, as far as the funds would
permit. There were no dividends. No
objections were made to the discharge
of the bankrupt. The final meeting then
adjourned without date, and the case
will be closed and returned to the dis-
trict court in due course.

Dec. 7. We have to-day received the
schedules, reference and adjudication in
the matter of Henry Wirth, Bankrupt
No. 3978. The matter has been referred
to Charles B. Blair as referee in bank-
ruptcy. The bankrupt is a resident of
arand Rapids, and his occupation is that
of a merchant. The schedule shows as-
sets of none with liabilities of $3,775.30.
The court has written for funds and up-
on receipt of same, the first meeting of
creditors will be called, note of which
will be made herein. The list of cred-
itors of said bankrupt is as follows:
Lawrence Barber, Grand Rapids__$210.00

Mareh Wells, Grand Rapids _____ 195.00
Brehl Hardware Co., Grand Rap. 5.00
Mrs. M. Wirth, Grand Rapids ____ 400.00

Consumers Power Co., Grand Rap. 27.00
Worden Grocer Co., Grand Rapids 565.00
G. R. Wholesale Grocery Co., G. R. 56.00
National Grocery Co., Grand Rap. 114.00
Vandenberg Cigar Co., Grand R. 150.00
Ferris Coffee House, Grand Rapids 70.00
Voss Bros., Grand Rapids ua 95.00
Lawrence Barber, Grand Rapids_ 600.00
George Brown, Grand Rapids ____ $12.30
James Schultz, Grand Rapids —__- 6.00

John Vanderploeg, Grand Rapids 30.00
Heth Produce Co.. Grand Rapids__ 30.00
Ellis Bros., Grand Rapids —____-_- 20.00
Geo. E. Carter, Chicazo —.- 150.00
Dayton Scale Co., Dayton, Ohio -_ 95.00

Mills Paper Co., Grand Rapids —__ 125.00
Rich Garage, Grand- Rapids —_-_-~ 20.00

Dec. 7. We have to-day received the
schedules, reference and adjudication in
the matter of Joseph W. Lynd, Bankrupt
No. 3979. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of

TRADESMAN

Howard township, and his occupation is
that of an ice dealer. The schedule
shows assets of $1,341.85 of which $500
is claimed as exempt, with liabilities of
$3,603.64. The court has written’ for
funds and upon receipt of same the first
meeting of creditors will be called, note
of which will be made herein.

Dec. 9. We have to-day received the
schedules, reference and adjudication in
the matter of Henry Retsema, Bankrupt
No. 3980. The matter has been referred
to Charles B. Blair as referee in bank-
ruptcy. The bankrupt is a resident of
Muskegon, and his occupation is that of
a factory worker. .The schedule shows
assets of $50 of which the full amount is
claimed as exempt, with liabilities of
$2,462.97. The court has written for
funds and upon receipt of same the first
meeting of creditors will be called, note
of which will be made herein.

Dec. 9. We have to-day received the
schedules, reference and adjudication in
the matter of Czerl B. Corbin, Bankrupt
No. 3981. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Kalamazoo, and his occupation is that of
a musician. The schedule shows assets
of $4,825 of which the full amount is
claimed as exempt, with liabilities of
The court has written for
and upon receipt of same, the first
meeting of creditors will be called, note
of which will be made herein.

Dec. 9. We have to-day received the
schedules, reference and adjudication in
the matter of A. Gust Glade, doing busi-
ness as Glade & Son, Bankrupt No. 3982.
The matter has been referred to Charles
b. Blair as referee in bankruptcy. The
bankrupt is a resident of Benton Harbor,
and his occupation is that of a soft drink
distributor. The schedule shows assets
of $4,911.90 of which $250 is claimed as
exempt, with liabilities of $10,668.02. The
court has written for funds and upon
receipt of same, the first meeting of
ereditors will be called, note of which
will be made herein. The list of creditors
of bankrupt is as follows:

Kamm & Schellinger Co., Misha-
Waka, Ind, 20 oo ~~. $10,402.14

  

Standard Oil Co., Grand Rapids 25.00
U. S. Brewing Co., Chicago 40.88

B. H. State Bank, Benton Harbor 200.06

In the matter of Stanley M. Young,
doing business as Young Jewelry Co.,
Bankrupt No. 3634, the trustee has filed
his final report and account, and a final
meeting of creditors was held Oct. 14.
There were no appearances. The trus-
tee’s final report and account was con-
sidered and approved and_— allowed.
Claims were proved and allowed. An
order was made for the payment of ex-
penses of administration and for the
payment of preferred claims and_ the
declaration and payment of a first and
final dividend to general creditors of 7.8
per cent. No objections were made to
the discharge of the bankrupt. The final
meeting then adjourned without date, and
the case will be closed and returned to
the district court, as a closed case, in
due course.

Dec. 11. We have to-day received the
schedules, reference and adjudication in
the matter fo Athol R. Thomson, formerly
one of the partners of Brooks-Thomson
Motor Sales Co., Bankrupt No. 3974. The
bankrupt is a resident of Grand Rapids,
and his occupation is that of a salesman.
The schedule shows assets of $6,000 of
which the full amount is claimed as ex-
empt, with liabilities of $12,197.12. The
court has written for funds and upon

receipt of same, the first meeting otf

ereditors will be called, note of which
will be made herein.

Dec. 11. We have to-day received the
adjudication and reference in the matter
of Morris E. Newell, Bankrupt No. 3971.
This is an involuntary case. The mat-
ter has been referred to Charles B. Blair
as referee in bankruptcy. The bankrupt
is a resident of Grand Rapids. The
schedules have been ordered filed. upon
receipt of same, the first meeting of
ered'tors will be called and note of same
made herein.

In the matter of St. Joseph Motor Sup-
ply Co., a corporation, Bankrupt No.
3668, the trustee has heretofore filed
his final report and account, and a final
meeting of creditors was held Oct. 28.
There were no appearances, except that
of the trustee and several parties in-
terested in assets to be sold at auction.
The trustee’s final report and account
was approved and allowed. Claims were
proved and allowed. An order was made
for the payment of expenses of admin-
istration and preferred claims, and for
the payment of a first and final dividend
to general creditors of 13.8 per cent.
No objections were made to the discharge

 

 

Oe
Do You Wish To Sell Out!
CASH FOR YOUR STOCK, |

Fixtures or Plants of every
description.

ABE DEMBINSKY

Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich
Phone Federal 1944.

31

of the bankrupt. The final meeting then
adjourned without date, and the case
will be closed and returned to the district
court, in due course.

In the matter of Lynn C. Gardner,
Bankrupt No. 3673, the trustee has filed
his final report and account, and a final
meting of creditors was held Oct. 28.
The trustee was represented by attorneys
Belcher & Hamlin. Certain bidders were
prent to bid upon the balance of assets
to be sold. The trustee's final report and
account was considered and approved and
allowed. Claims were proved and allow-
ed. An order was made for the payment
of expenses of administration and for the
declaration and payment of a first and
final dividend to creditors of 10.3 per cent.
No objections were made to the discharge
of the bankrupt. The final meeting then
adjourned w.thout date, and the case
be closed and returned to the district
court in due course.

Dec. 16. We have to-day received the
schedules, reference and adjudication in
the matter of Jerome Hamlin, Bankrupt
No. 3983. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
South Haven, and his occupation is that
of a laborer. The schedule shows assets
of $380.30, $500 is claimed as exempt,
with liabilities of $2,802.25. The court
has written for funds and upon receipt
of same, the first meeting of creditors
will be called, note of which will be made
herein.

In the matter of Glen P. MeHugh, in-
div dually and as McHugh Bootery and
Pantlind Boot & Toggery Shop, Bank-
rupt No. 3740, the trustee has hereto-
fore filed his final report and account and
a final meeting of creditors was held
Nov. 19. The trustee was present. Sev-
eral bidders were present to bid on the
remaining assets of the estate. An order
was made for the payment of expenses
of administration and for the payment
of preferred claims in full and the decla-
ration and payment of a first and final
dvidend to creditors of 9 per cent. The
trustee’s final report and account was
considered and anproved and_ allowed.
No objections were made to the discharge
of the bankrupt. The final meeting then
adjourned without date, and the case will
be closed and returned to the district
court, in due course.

  

Business Wants Department
Advertisements inserted under this heac
for five cents a word the first insertion
and four cents a word fer each subse-
quert continuous insertion. !f set ir
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.
FOR SAILE—General store in country
town. Best proposition in Madison ecoun-
ty. New York state. Large milk station,
grain elevator, handle lots of feed. Do
not advertise in papers or deliver. Es-
tablished thirty years. Store built in
1918, cost $21,000. Modern living rooms
overhead. Stock around $15,000, fixtures
$2,000 to $5,000. Post office on same lot.
Not much compet tion. Could increase
business by installing gas gtation.
Freight, from city 35 miles away, $.30
per hundred. Selling because of _ ill
health. M. J. Davenport, Eaton, New
York. 200
WANTED—SALESMEN to carry line
of infants’ soft soles and moceasins, in-
cluding line of semi-hard soles. Terri-
tories. Ohio, Kentucky, Tennessee, In-
diana. Commission 10%. Dunn Shoe Co.,
Danvers, Mass. 201

For Sale—Grocery store and fixtures.
Will invoice about $3,000. Sales $500 per
week. Kalamazoo, Mich. Address No.
202, c/o Michigan Tradesman. 202 _

For Sale — Hardware and implement
business in corn belt of Indiana. Es-
tablished forty years and always profit-

 

 

 

 

able. Stock and fixtures will invoice
about $6,000. Will sell or lease two-

story brick building 24 x 100 ft. W. E.
Runner, Oxford, Indiana. 2038.

If you are interested in buying a busi-
ness anywhere in the United States or
Canada, wr'te for our monthly bulletin.
UNITED BUSINESS BROKERS, 2365 Ist
National Bank Bldg.. Detroit, Mich. 157 _

For Sale — Solid oak tables, desks
chairs and other office equipment. Used
only a few months in office of a local
broker. Cheap for cash. On display at
our office. Tradesman Company.

 

EO) S33 aor oh
For Retail Stores—Stocks—
Leases—all or Part.
Telegraph—Write—Telephone

L. LEVINSOHN
Saginaw, Mich.
BIC) Chara Rad
Established 1909

 

 

 

 

   

 

32 MICHIGAN TRADESMAN December 25, 1929

 

 

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1930.

I will start anew this morning with a higher, fairer creed,

I will cease to stand complaining of my ruthless neighbor’s greed;
I will cease to sit repining while my duty’s call is clear;

I will waste no moment whining and my heart shall know no fear.
I will look sometimes about me for the things that merit praise;

I will search for hidden beauties that elude the grumbler’s gaze;

I will try to find contentment in the paths that | must tread;

I will cease to have resentment when another moves ahead.

I will not be swayed by envy when my rival's strength is shown;

I will not deny his merit, but I'll try to prove my own;

I will try to see the beauty spread before me, rain or shine;

fy

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r

I will cease to preach your duty and be more concerned with mine.

BURNT MeRREEEEerEnmmeepEEe

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ITH losses lower, with expenses

lower, with no inside profits for
invested capital—you would expect the
net cost of Mutual insurance to be less.
It is.

 

The saving in cost is not made at any
sacrifice in safety and strength. The
mutual plan of operation is right. Mutual
insurance is better protection. Because
it is better it costs less.

,
|

May sound unreasonable if you are not
informed. An investigation is convincing.
For the sake of yourself and your bus-
iness, investigate.

> ye

MUTUAL INSURANCE

Is An Investment of Good Judgement

 

 

 

 

 

 

 

 

 

 

 

THE MILL MUTUALS
umm = AGENCY ss mctign

Repvesenting the
MICHIGAN MILLERS MUTUAL

FIRE INSURANCE COMPANY
(MICHIGANS LARGEST MUTUAL)

AND ASSOCIATED COMPANIES

 

Combined Assets of Group
$45,267,808.24

20% tol40% Savings Made Since Organization

FIRE INSURANCE—ALL BRANCHES
Tornado— Automobile— Plate Glass.

 

 

 

 

 

 

The Brand You Know
by HART

Quality

Vegetables

Look for the RED HEART
On The Can

W. R. ROACH & CO.

General Offices
Grand Rapids, Michigan

 

 

 

 

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Same Price

  

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Millions of Pounds Used by Our
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