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IDA IV EEL Plt i} \ 5 BM: LUA art. ie Va as Sa GN (ACE Aaa BS ee es Sian mara a Were SISO. aes ae CG 4, CRE GE SS PAYOR Forty-seventh Year GRAND RAPIDS, WEDNESDAY, JANUARY 15, 1930 Number 2417 iat at it Gat SE EASES LEE AS GRC ES PCP BEL EL EL ELEY EL I I RGN grag A Nation’s Builders bg ag PP Pao Fase Not gold, but only men can make bg hd Pas A people great and strong— asts soe Men who, for truth and honor’s sake, oy Se Stand fast and suffer long. bord Pace) Brave men, who work while others sleep, aes ow Who dare while others fly— yoy Gere They build a nations pillars deep Led Pea PS And lift them to the sky. “ates Ralph Waldo Emerson eon PEGG ee oe" - 2 OK cg a iz dee soe hg 3 bg: et a rad P| aed be LR PPP Ps Pe eee aS: z R oe eas P R } , } , , , } } } , , , } Terrell Steel Shelving Will Help Your Sales Increased business and — | profits are the result of mod- el Soe aces | Tr Hed i Terrell Steel Shelving and serving customers over ef- ficient Terrell Counters. Steel is the best material J available for store equip- ment as it is easily and quick- ly installed without the use of tools, can be moved or ~*~ rearranged readily, is perma- nent and durable, does not depreciate and _ provides maximum storage space. The cost is low—measur- [Ke ed by appearance, adjust- St Sh ability, durability and ef- Sh I : ficiency—and this is the true ¢ Vin measure of economy. LET US HELP YOU MODERNIZE YOUR STORE TERRELL’S EQUIPMENT COMPANY GRAND RAPIDS, MICHIGAN WoRDEN GROCER COMPANY The Prompt Shippers When You Sell Them Morton House COFFEE You Are Building Good Will WORDEN (GROCER COMPANY Wholesalers for Sixty-one Years OTTAWA AT WESTON - GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver. YOUR Selling Cost is less when you stock goods of known value. Especially when the price has been established by the manufacturer and you realize your full profit as you do on KC Baking Powder Same Price for over 38 years 25 ounces for 25c A fair price to the consumer and good profit for you. Why ask your cus- tomers to pay War Prices! It will pay you to feature K C Millions of Pounds Used by Our Government = ‘ t { otal Mle anime le NS SS NAS SSID sae Forty-seventh Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES are as follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cent vach. Extra copies of current issues, 10 cents; issues a nonth or more old, 15 cents; issues a year of more sid, 25 cents; issues five years or more old 50 ceuts. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 409 Jefferson, E. Growers in Six Co-Ops Join Hands. Consolidation of Western Michigan’s fruit interests under one huge co- operative organization, to be known as the Great Lakes Fruit Industries, Inc., is proceeding apace. Already six fruit organizations have voted to get in under the big tent and ten others have called stockholders’ meetings to approve the plan. This was the word which came to- day from the offices of the Michigan Fruit Growers, Inc., which in the closing weeks of 1929 launched the move to consolidate the fruit interests of the State under a plan which is to receive Federal Farm Board approval and assistance to the extent of $1,- 200,000. The consolidation plans, now going ahead, are in conformity with the gen- eral plan laid down by the farm board in Washington a few weeks ago, when farm board finances were pledged to the proposition. Western Michigan canners are com- ing into the plan, so F. L. Granger, secretary of Michigan Fruit Growers, announces to-day. Mr. Granger says that purchase op- tions and agreements have been en- tered into with practically all of the canning plants in the fruit area to be served by the consolidated enterprise, based upon appraisal values to be certified by Nationally known com- mercial appraisers approved by the Farm Board, which will assure fair and equitable values to both growers and canners covering the properties to be acquired. Mr. Granger says that negotiations with canning interests in this district have been marked by a distinctly wholesome and fairplay at- titude in contrast with the evident difficulties encountered at Traverse City, according to press reports. Berrien fruit co-operatives and or- ganizations are voting their approval of the big merger. Growers meetings were held last week in Millburg, Stevensville and Benton Harbor. Stev- ensville and Millburg stockholders voted practically unanimously to con- WD GRAND RAPIDS, WEDNESDAY, JANUARY 15, 1930 solidate their assets and the new co- op, the Benton Harbor Fruit Exchange, has approved plans for joining. Six organizations have already for- mally approved the big plan and it looks as though ten other organiza- tions, which have called stockholders’ meetings will vote to join. The six organizations which have _ already joined are: Ludington Fruit Exchange, Luding- ton. Onekama Farm Bureau, Onekama. Shelby-New Era Co-operative As- sociation, Shelby. Fremont Co-operative Fremont. Lincoln Fruit Growers Association, Stevensville. Millburg Fruit Growers Exchange, Millburg. The board of directors of ten other organizations have voted to consolidate and have called stockholders meetings. These are: ‘St. Joseph Valley Shipping Associa- tion, Buchanan. Eau Claire Farmers Exchange, Eau Claire. Sodus Fruit Exchange, Sodus. St. Joseph Fruit Association, Stev- ensville. Benton Center Benton Center. Bangor Fruit Growers Bangor. South Haven Fruit Exchange, South Haven. Saugatuck Fruit Exchange, Sauga- tuck. Benton Harbor Benton Harbor. Mattawan Co-operative Association, Mattawan. At an executive committee meeting of Michigan Fruit Growers, Inc., held in Benton Harbor last week represent- ing all of the fresh fruit interests in- volved, plans were advanced for rapid consummation of the merger. Addi- tional funds were voted for the re- organization campaign, to the end that unification of the industry may be ac- complished by April 1 and Federal funds made available by that time, thus becoming effective for the coming sea- son’s operations. Everything at this time would indicate normal fruit crop conditions for 1930, no damage being evident from temperature prevailing up to this time. J. H. Pound, secre- tary of the Benton Harbor Chamber of Commerce, addressed the meeting and assured the fruit men that Benton Har- bor would co-operate to the fullest ex- tent in the program already outlined. Mr. Pond indicated that Benton Har- bor’s business interests could be de- pended upon to support the program of the fruit industry in a very definite way, realizing as they did that a cam- paign as far reaching as this one and backed by Government funds, un- Company, Fruit Association, Exchange, Fruit Exchange, doubtedly meant prosperity for the fruit grower and would be reflected in increased purchasing power for the community as a whole, at the same time stabilizing farm values on a sound. basis. —__—___~>-<>-@ _--— Powerless To Stem the Tide. The managers of the local chain stores are absolutely panic strick- en over the decline in their sales as the result of the Henderson and Caslow disclosures over the radio every week day evening. They insist that their sales have drop- ped off from 20 to 33 per cent. and that their clerks are leaving them rapidly because they cannot stand the gaff as the result of the disclosures of dishonest dealing by the chain stores. Old time cus- tomers of the chain stores feel free to say to the clerks that they are fully convinced they are deal- ing with bunches of crooks and that they propose to transfer their patronage to indepndent stores, where they are asured of full weight and honest count and com- putation in adding items pur- chased. The chain store managers admit that they are powerless to stem the tide which has set in against them as the result of the plain talk and properly substan- tiated disclosures of dishonesty on the part of chain store managers sent out to millions of listeners every evening by the radio sta- tions at Grand Rapids and Shreve- port. It is reported that one of the local chains is frank to admit that it will have to shut up shop if the present crusade is continued much longer. Of course, the crusade will be continued, with increased force and augmented effect, so long as the independent mer- chants do their part by furnishing the wherewithal to keep the ra- dios greased and in running order. ——_>-+_____ Plan Sewing Contests For Spring. The Spring campaign to stimulate piece goods will be marked by Na- tional Sewing Week from April 7 to 12, it was announced last week by Hubert M. Greist, director of the Na- tional Costume Art Association, Inc. An outstanding feature of the cam- paign will be contests to determine the home-sewing champion in each State. These, in turn, will compete for the title of National champion. Trips to London and Paris will be awarded the winning contestants, who will be pre- sented to the leading fashion author- ities. It is also planned, Mr. Greist added, to have American champions compete with the Parisian ones in a dual meet. ADESMAN Number 2417 Old House in New Hands. The purchaser of the stock, fix- tures, book accounts and good will of the Worden Grocer Co. proves to be men of large means and commanding influence who conducted the negotiations under the name of the Toledo Realty Co. The situation was made plain Tuesday when it was announced that the new owners would con- tinue the business on even a larger and stronger scale than it has been conducted in the past. The directors of the new company will be Joseph H. Brewer, Peter D. Kline, Charles H. Bender and A. D. Crimmins. The officers of the new corporation will be as fol- lows: President—Charles H. Bender. Vice-President and Treasurer —Peter D. Kline. Secretary—A. D. Crimmins. Manager—William ___ Those whose only guide is the im- pulse to pleasure, who betray every spiritual value for utility’s sake, must be reminded that religion is real; that, despite its inconsistencies and defects, only in the religious spirit is there a guarantee of the preservation of our country’s greatness. Klinger, 2 MICHIGAN TRADESMAN January 15, 1930 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Karlin, Jan. 6—Mr. Stowe, I was told by many a good salesman and fel- low grocers to wrte you about the mess I got into by a salesman who said he was representing Blackstad, Inc., Rail- road Exchange Bldg., St. Louis, Mo. Their salesman came to my store last fall and offered me his deal in jewelry. I told him I was not inter- ested at all in his coupon jewelry; that I was too busy at the time, but he said: “Now look here, it won't cost you one cent to have this deal in your store. All we ask you is tg put it on display without a cent invested.” I asked him about the paying and he said: “You don’t have to pay until some of the goods are sold, and Blackstad has a man going around two, three or four times a year to collect for goods which are sold.” After a while, he got out his contract and I signed it. Then he laid five notes on the counter and ask- ed me to sign them, which I refused to do. He then started to explain that the goods would be in my store and I would be selling them and that the notes are only to protect the cash on hand. Up to that time, all the sales- men who had called on me were hon- est. I thought he was honest and was speakng the truth, so I signed the notes, to my sorrow, because now I am being pestered weekly with mail from the Traders Securities Co., of St. Louis. I explained it to them, but they still persist in writing me threatening letters. The five notes call for $59.60 each, totaling $298. What do you think I ought to do? Please answer. Frank J. Komrska, Jr. The notes referred to in the above letter are invalid for two reasons—the signatures were obtained by fraud and the St. Louis house has never obtained a license to do business in Michigan, consequently has no standing in court and cannot enforce its spurious claim by action at law. In the light of these conditions, the writer wrote the St. Louis concern as follows: Grand Rapids, Jan. 9—Frank J. Komrska, Jr., of Karlin, sends me a statement of your transaction with him in selling a quantity of junk jewelry. According to his statement, which is corroborated by two witnesses, his signature to the notes was obtained by fraudulent representations, which ren- ders them invalid under our Michigan laws. You may, therefore, return the notes to the maker by first post and I will see to it that he ships vou immediately any unsold portion of your shipment he has on hand and pavs you cash for the articles he has sold. Unless you do this I shall play you up in our Realm of Rascality depart- ment and advise him to stand pat, be- cause you have no legal claim on him. E. A. Stowe. The Federal Trade Commission has issued a complaint against the National Silver Company, Samuel E. Bernstein, Inc., and Samuel E. Bernstein, indi- vidually, as president of the aforemen- tioned companies, all of New York City. The Commission charges unfair methods of competition in that the persons complained against are en- gaged in the sale of white metal table- ware of various kinds and have brand- ed, labeled, advertised and sold the products as “nickel silver.” When, in fact, it is alleged by the Commission, the metal so sold contained no silver whatsoever.—Accuracy. The pressure to sell radio sets in the Christmas rush and the after Christ- mas sales has resulted in a modified return to some practices that are un- wholesome. “Bait” advertising, was present in a sufficient volume to war- rant a warning to those dealers whose anxiety to get the money. causes them to overstep the bounds of fairness. A typical example is afforded by one dealer who maintains several stores. In mid-December this firm advertised, at 50 per cent. off regular prices a number of Nationally known radio sets. If featured one set which it said had a standard list price of $150, and which it, for the sale, was selling at $74.50, minus tubes. Shoppers for the Better Business Bureau visited the store late in the afternoon of the day the advertisement had appeared in a morning paper. They asked to look at the set advertised at $74.50. The salesman appeared sur- prised that they should make such a request. Whether this was an indi- vidual characteristic of the salesman or a part of the strategy of the store, the facts are set down as they occurred. The store did not have one of the ad- vertised sets on the floor, the salesman said. Observation, as complete as pos- sible, confirmed this. The invited the reader to pay as little as five dollars for delivery, small sums weekly or monthly. When the salesman was asked if a set could be purchased for $5 down, he said “No,” that $5 was merely the binder and that to get delivery on a set it necessary to pay a supplementary $10 down and then the regular payments would apply. Feeling that there might be an ex- cuse for having the advertised goods the first day of the sale, the Bureau shoppers waited three days, a Sunday and shopped at another of stores operated by the ad- vertiser. ed the shoppers also seemed unfamiliar with the advertisement of the bargain advertisemen also immediate balance in would be not intervening, The salesman who approach- set. He said he would have to find out about it. But instead of trying to find out about it he at once tried to sell other sets. He pointed to one that was sold at $113 complete. The set was on display in the window of the store. It was mark- ed with a sign saying the price com- plete with nine tubes was $99.50. The matter of the original set was again taken up. The salesman consulted an- other man on the floor. He returned and led the shoppers to a set which he said was the one advertised. It was not. It even had a different trade name on it in very plain letters.— Accuracy. ——E—E——E one of several A great well-meaning folk talk about the value of saving; that’s jawbone. Some folks wish they had saved or were saving; that’s wishbone. A few people resolve to begin saving now and do it; that’s backbone, many Items From the Cloverland of Michi- gan. Sault Ste. Marie, Jan. 14—The icy country roads throughout this part of the State are giving the drivers of au- tomobiles some thrills. Many spills have occurred along the highways, some landing in the ditches, while others speed along without mishap. The speeders claim that fast driving without chains over the smooth ice is the only safe driving, while the cau- tious driver still drives slowly with chains, but in so doing often finds himself turned around and headed in the opposite direction. Vernon Coffey, radio expert, former- ly at Manistique,. has accepted the position here of radio expert and promises to clear the interference here. If he succeeds, he is the radio hero of our time. Important discoveries of coal have been made near Hearst, Ont. A large bed of coal is believed to exist on the Algoma Central Railway, only 300 miles from here. The Ontario gov- ernment is already carrying on dia- mond drilling at Blacksmith Rapids, which promises. sensational mineral discoveries. A geological examination of the Missinabie district, near Hearst, indicates a cretaceous basin containing a deposit of lignite which may prove to be larger than that at Blacksmith Rapids. While there are 625 square miles in Blacksmith Rapids basin, only two or three square miles have been proved up and that part alone has been estimated to contain 50,000,000 tons of lignite. The entire basin is expected to prove just as valuable as the few square miles now examined, thus giv- ing that district great possibilities of wealth in coal. The area of the basin at Missinabie with cretaceous forma- tions similar to that at Blacksmith total well over 2,000 square miles, mak- ing the vastness of the possibilities of this area difficult to realize. The Al- goma Central runs within reaching distance of the property, only a spur a few miles in length being necessary to put a track right through the min- eral property. Coal only 300 miles from the Soo in large quantities would turn the Soo into one of the most im- portant lake ports, as the large indus- trial centers on the Great Lakes would undoubtedly be purchasers. The Sugar Island ferry stopped run- ning last Monday, due to ice condi- tions. The cold spell for the past few days has made it possible to cross on the ice. “The faiths, hopes, dreams heroisms of man tell us more him than his muddy origin.” Jake Schoop, the well-known chant at DeTour, was a visitor here last week. William G. Tapert. > Effect of Sweets on Moods. The relation, if any, between sweets and the changing moods and tempera- ments of people is to be the subject for study by Colgate University, whose psychological laboratory has just an- nounced a new line of research based on the effects of sugars on personality. Colors and odors of various sweets will form a specific field of study. The experiments constitute a branch of psychology which has been largely neglected in the past, according to Dr. Donald A. Laird, director of the phy- chological laboratory. “Clinical observations of the person- ality make-up of diabetic patients under treatment have shown that moods and temperament change great- ly with the percentage of sugar in the blood,” says Dr. Laird. “Unfortunate- ly, no close scientific studies have and about mer- business insulin heretofore been made of the relation between sugar in the diet and _ per- sonality.” Normal, healthy individuals will be the subjects of investigations. The ef- fects of sugar upon fatigue will also be studied, the quick utilization of sugar as a muscle food giving the basis for the fatigue measurements, The acidity-alkalinity balance of the human body, which causes the touch of a person’s tongue to turn litmus paper a different color when he has a cold than it does when he is healthy, has been found to determine person- ality make-up to some extent. It has also been discovered recently that un- der the right conditions a large dose of bromide will change the depressed, moody, apathetic individual into a cheerful, lively and interested person. The laboratory hopes to be able to develop methods for determining which odors are appropriate for vari- ous types of sugared products now on sale. ——— ++ >___ Predetermining Egg Output. A system to determine the egg pro- duction of pullets has been devised by the poultry and mathematics depart- ment at Iowa State College. The sys- tem will do much to aid a poultryman in determining in advance the approxi- mate help him detect the “loafers” in his flock. With the use of a chart showing the date of hatching, the date of the first egg laid, and the age in days when the first egg is laid, a poultryman can determine the approximate production of his pullets for the winter months up until March 1. The chart may also be used as a guide in determining the correct date to hatch pullets. In using this chart, C. W. Knox, professor of poultry husbandry and originator, advises the poultryman to use a system of toe punching and leg hands that will easily distinguish the different pullets. Then when they be- gin laying, varied colored bands may be used to designate the months they begin to lay. income from his hens and also —_+ o -___ Doughnut Festival Builds Business. A unique trade builder employed by the Roswell Hardware Company, Ros- well, New Mexico, takes the form of a Doughnut Festival, which is held just before Thanksgiving. Doughnuts and coffee are served to store visitors gratis, during the after- noon and night, as the store stays open until 9 p. m. on the day of the Festival. Nearly eight hundred visitors were in attendance on the last occasion. It is conducted strictly as a good will proposition and store advertising is not connected with the event. Nevertheless the cash register indicates at the end of the day that the firm has made a good investment in coffee and dough- nuts. No especial attempt is made to solicit sales and it is an “open house” social affair, but attractive displays of seasonable articles prove too tempting for the visitors to resist. —_~2+ +> A career, like a structure, is built brick by brick. —_+22>—___ Saving gets one farther than specu- lating. aoe re ne January 15, 1930 MICHIGAN TRADESMAN a “Just take a look at this one, Mr. Brown” “Ever read any of our Ivory Soap magazine advertise- ments, Mr. Brown? “Oh, occasionally—at least I GLANCE at them. Guess they wouldn’t tell me anything I don’t already know about Ivory, though. I’ve been selling it here for the last 22 years, you know.” “‘Don’t be too sure about that, Mr. Brown. Just take a look at this one. Read that headline—‘‘Anywhere in America salespeople in the finest stores will tell you— use Ivory for silks and woolens.’”’ “Well, what’s so exciting about that?”’ “Just this: if women act on this recommendation—and we have plenty of evidence that they do—some dealer is going to sell them Ivory. You know, Mr. Brown, the recommendation of a product, by people who have nothing to gain by it, means a lot to all of us. The fact that salespeople advise the use of Ivory is mighty con- vincing to women. It confirms their own opinion that Ivory is actually ‘kind to everything it touches.’ "’ “That sounds like common sense, P & G.’’ “It is, Mr. Brown—and it’s also common sense to say that you'll get plenty of Ivory business if these women see Ivory when they come into your store. That's why I suggested that cut box floor display when | first came in. Let's fix it up now.” Procter & Gamble The better it’s known, the easier it sells | 4 Ivory Fakes Lava Soap Oxydol Crisco is 7 a ; 3 ) , : ; , : ; Makers of Ivory Soap Camay Pand G The White Naphtha Soap Guest Ivory Chipso Star Washing Powder 4 MICHIGAN TRADESMAN January 15, 1930 MOVEMENTS OF MERCHANTS. Sherwood—A meat market has been opened by Elmer Groth and Frank Rumsey. Detroit—The Equitable Trust Co. has changed its name to the Equitable & Central Trust Co. Kingsley—George Schectel succeeds John Steinbach in the grocery busi- ness at R. F. D. near here. Traverse City—Carl Devendorf suc- ceeds Don Layman in the grocery busi- ness at East and Front streets. Cohoctah—The bank of Cohoctah, organized in 1915, has closed its doors and application made for a receiver. Detroit—Anthony Palombo has sold his grocery stock and meat market at 7526 Fenkell street to Rosa. Palomba. Otsego—Mrs. Frank Goblett suc- ceeds Miss Ada Carson as proprietor of the Gold and White Beauty Parlor. Detroit— The Reid-Riesterer Drug Co., 16548 Woodward avenue, has changed its name to the Reid Drug Co. Detroit—Hopcraft & Cc., 622 Fast Lafayette, dealer in auto accessories, has increased its capital stock from $3,000 to $50,000. Detroit — Simon Natow, dealer in boots and shoes at 10410 West Jef- ferson street, has closed out his stock and removed to Hazel Park. Whitehall — Meinert and William Meinert, have taken possession of the W. C. Cotes hardware stock which they recently purchased. Otsego—Frank Ingraham, who has conducted a grocery store here for more than twenty years, has closed his stock and retired from trade. Detroit—H. N. Scofield has moved his grocery from 8303 Calahan avenue to 8410 Calahan avenue and will add a first class meat department there. Bangor—The Decker-Moore Co., of South Haven, has opened a garage, repair department and sales room here under the management of Fred Reams. Wayland—Harry Gardiner has sold the Wayland Bakery to Leon Allen, recently of Battle Creek, who will con- tinue the business under the same style. Allegan—Harry O. Nelson, formerly manager of the Chaffee Bros. furni- ture store here, has opened a furni- ture store under his own name in the old postoffice building. Negaunee—John B. Williamson has taken over the interest of his partner, William E. Neely, in the Independent Lumber & Coal Co. and will continue the business under the same style. Kalamazoo — Charles A. Reed has taken over the interest of his part- ner, P. M. Resh in the Progressive Shoe Shop, 630 Locust street and will continue the business under the same style. Detroit—The Fields Co. Shoe De- partment, Inc., 1247 Woodward avenue, has been incorporated to deal in shoes and hosiery with an authorized capital stock of $5,000, all of which has been subscribed and paid in in cash. Sault Ste. Marie—The Wieneke-Soo Co., 600 Ashmun street, has been in- corporated to deal in auto, accessories, etc. at retail here, at Rudyard and at Pickford, with an authorized capital Gordon stock of $50,000, all of which has been subscribed and paid in. Ishpeming—The Rosberg Mercantile Co., conducting a chain of general mercantile stores in the Upper Penin- sula, has purchased the stock and store fixtures of the Lukkarainen Co. and will continue the business under the management of John Koski. Detroit—The Alucaphen Products Co., Inc., 13628 Indiana avenue, has been incorporated to deal in drugs and chemicals with an authorized capital stock of $50,000, of which amount $20,- 000 has been subscribed, $1,177.80 paid in in cash and $2,622.20 in property. Marquctte—John H. Lewis, pro- prietor of hotel Lewis, has merged the business into a stock company under the style of the Lewis Hotel Co., Front and Rock streets, with an au- thorized capital stock of $100,000, all of which has been subscribed and paid in in property. Grand Rapids — The West Side Laundry Co., 353 Indiana avenue, N. W., has merged its business into a stock company under the style of the West Side Laundry, Inc., with an authorized capital stock of 1,050 shares at $3 a share, $3,150 being sub- scribed and paid in. Detroit—Beau-Ray, Inc., 2729 Bar- lum Tower, has been incorporated to manufacture and deal in electric health machines, cold cream, lotions, etc., with an authorized capital stock of - 100,000 shares at $1 a share, $100,000 being subscribed and paid in, $10,000 in cash and $90,000 in property. Detroit — Jacob Segal & Co., 702 Metropolitan building, manufacturer and wholesale dealer in jewelry, has merged its business into a stock com- pany under the same style with an authorized capital stock of $250,000 common and $50,000 preferred, all of which has been subscribed and paid in. Baldwin—Byers F. Cashion, for the past thirty years associated with Thomas Fisher in the Cashion & Fish- er meat market, has sold his interest to Jesse N. Bradford and will retire from trade. Mr. Bradford has been employed in the market for more than ten years. The business will be con- tinued under the style of Fisher & Bradford. Manufacturing Matters. Detroit—The Stecker Motor & Ar- mature Co., 221 Third avenue, has changed its name to the Stecker Elec- tric Co. Detroit — The St. Paul Hydraulic Hoist Co., 1704 Dime Bank building, has been incorporated with an author- ized capital stock of 10,000 shares at $100 a share, $25,000 being subscribed and paid in in cash. Detroit—The Miller Sprinkling Sys- tems, Inc., 11341 Woodward avenue, has been incorporated to manufacture and install sprinkling systems, with an authorized capital stock of $10,000, all of which has been subscribed and paid in. Three Rivers—George E. Johnson & Co., 805 Wood street, has been incor- porated to do custom machine work, make tools, etc., with an authorized capital stock of $20,000, $10,000 of which has been subscribed and paid in in cash. Sturgis—The Sturdy Manufacturing Co., manufacturer of specialties and dealer in hardware, has been incorpo- rated with an authorized capital stock of $200,000 preferred and 1,000 shares at $100 a share, of which amount $132,500 has been subscribed and paid in in cash. Detroit—The Wolfe Body Co., 6237 has merged its business into a stock company under the style of Wolfe Bodies, Inc., with an authorized capital stock of $50,000, all of which has been subscribed and paid in, $14,076.05 in cash and $35,- 23.95 in property. Detroit—The Otwell Co., manufac. turer and dealer in auto heaters and auto accessories, has merged the busi- ness into a stock company under the same style with an authorized capital stock of $100,000 preferred and 100,- 000 shares at $1 a share, of which amount $80,075 has been subscribed and paid in. Woodward avenue, Jackson — Sharpe Bros., manufac- turer and dealer in dairy products, have merged the business into a stock company under the style of the Sharpe Dairy’ Co., 1226 Maple avenue, with an authorized capital stock of 1,00 shares at $10 a share, $10,000 being subscribed, $1,500 paid in in cash and $5,000 in property. —_»+- Gabby Glean’ngs From Grand Rapids. When L. J. Koster (Edson, Moore & Co.) was in Detroit Dec. 20, the traveling men of the house presented him with a sterling silver salad bowl in appreciation of his fifty years service with one house. Louis is very proud of this token and exhibits it to his friends on the least provocation. A proposal that furniture stores hold a special “furniture show” week early in the Spring for the display of new furniture styles has kindled little enthusiasm among buyers for the The public assumes that new furniture is always being displayed in the stores, it was argued, and a special campaign would involve ad- ditional expense without a compen- sating rise in sales. The suggestion grew out of the agitation for furniture style shows which was started by the furniture manufacturers in Chicago. A plan to hold a show for consumers was sponsored by the manufacturers but later abandoned because of protests from retailers. The latter suggested that style shows could be held in each store during a given week. Retailers of Chicago and in several cities on the West Coast will hold such shows this Spring. , stores here. —_-—>-+ > __ Bread Law Declared Invalid. Attempts on the part of Nebraska officials to enforce the State statute seeking to fix the weight of bread and prescribe the amount of shrinkage have been enjoined by the District Court of the United States for the District of Nebraska. This law is the second Nebraska statute on the same subject which has been held invalid. The present law was adopted in 1927. The Supreme Court of the United States, in 1921, held the prior statute to be unconsti- tutional. The enforcement of the statute, the opinion of the court declared, would penalize bakers for shrinkage occur- ring in bread after it had been in the retailer’s hands for twelve hours. This the court considered to be inequitable. The statute provided that loaves should be baked in half pound, pound, or pound and one-half weights, or multiples of a pound. A tolerance of an ounce per pound was allowed, and the statute provided that the required weight of the loaf should be existent twelve hours after baking or twelve hours after delivery to the retailer. —— 2+ > White Rock Merger With Canada Dry Is Considered. Preliminary negotiations are now being conducted toward a merger of Canada Dry Ginger Ale, Inc., and White Rock Mineral Springs Co., which would create an _ outstanding factor in the soft drink industry, with assets. of $17,000,009 and combined an- nual sales of $15,800,000. P. D. Saylor, president of Canada Dry, admitted that conversations were now being held, but said that no for- mal offer had yet been made. Canada Dry’s sales volume is more than $12,500,000 annually; White Rock’s are $3,300,000. Total assets of White Rock are $9,000,000, of which $7,000,000 is represented by the plant and property account. Canada Dry’s total assets are about $8,000,000, $3,- 000,000 in plant and property. Balance for Canada Dry’s capital stock in the calendar year 1929 was in excess of $3,800,000, while balance for White Rock common is estimated at slightly under $1,000,000. The new company would be second only to Coca-Cola in the field. ——_++ > Hat Trade To Study Code. A code of ethics for the men’s hat industry will come up for consideration at the next meeting of the Hat Insti- tute according to Warner ‘Smith, sec- retary of the Institute. The code, he said, has been in course of prepara- tion for several months and is based on similar codes now in use in many other industries. The exact date of the meeting has not been set as yet, but it will take place either this month or early in February. Also to come before the gathering will be a report on the trade promo- tion campaign to be carried to the con- sumer. Plans for the undertaking have been drawn up by an advertising agency, after a survey of retail distri- bution and manufacturing problems. It is understood that the campaign will cover a period of several years. ———_ + ---__ Five cent cigars appear to be leading the cigar industry out of the slump into which it was thrown by popular preference for the cigarette. Output of them in the first eleven months of 1929 was 8.15 per cent. greater than in the same period of 1928, reaching 3,358,000,000, whereas all the dearer cigars fell off 5.2 per cent—from 2,- 937,000,000 to 2,283,000,000. Duke's vision of what the machine might do for cigars may be realized by the five center. Sa eae peatland omen ( \ | i January 15, 1930 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples. Sugar—The market is 10 points higher than a week ago. Jobbers hold cane granulated at 5.95 and beet granu- lated at 5.75. Coffee — Uncertain conditions in Brazil and the dumping of large amounts of coffee on the market which has had demoralizing effects on the futures quotation for coffee berries has resulted in a general slashing of prices for coffee throughout the United States. Coffee prices generally are now at the lowest prices in the last twenty years according to leading dealers. Grocery stores, chain stores, the mail order houses and other large distributors have made successive re- ductions during the last month as the prices declined and several additional cuts were announced to-day by large retail dealers. The National Tea Co. has put its second reduction into effect, the slash amounting to 3@4c_ per pound. New prices on its own brands are 23, 29 and 39c per pound as against 27, 32 and 43c previously. Dried Fruits—Stocks of Oregon prunes on hand here appear to be limited, and shipments arriving this month have sold readily during the current week. It is not expected that there will be any surplus stocks this season. One operator reported yes- terday that he had already sold Ore- gon prunes against February cars. The market here looks strong, reflecting an advancing primary market. Spot prices were unchanged but firm during the week, The trade has recently shown a better interest in sulphur-bleached raisins. Sales of this variety naturally increase during February and March on account of the Jewish holidays. Or- ders are being booked against cars to arrive this month and in February. Ac- cording to the latest Coast advices, extra fancy sulphur-bleached raisins are becoming very scarce, and prices have advanced and are tending higher. There is only a limited supply coming into this market, and buyers are tak- ing advantage of the comparatively low prices ruling in New York. Other varieties of raisins are meéting with the usual seasonal demand. Since the first of the year more interest has been shown in peaches and apricots than in the preceding month. This is not un- usual as these commodities sell better from January to April, and therefore it is believed that business in these lines will continue to improve. Califor- nia prunes have been selling with mod- erate freedom, and it can be safely said that stocks here are comparatively light. Local operators are quoting Santa Claras on spot as cheaply as can be laid down from California. There is very little doing at the moment in State apples, with demand negligible, though up-State markets continue gen- erally firm. F. 0. b. prices are un- changed. Raspberries also slow, but steady. Salt Fish—Seasonal dullness con- tinues to pervade the salt fish business here, and there is no activity of any nature worth mentioning. Demand is very slow, and the market rather easy in tone, although holdings here are generally light. Dealers are not in- terested in buying from the primary markets, as they do not look forward to any increase in activity until about two weeks, when the trade will start stocking up for the Lenten demand. Nuts—Among the nuts in the shell prices have held up very well this week, there being few changes. Large washed Brazils advanced from 10c to 10%c, while other sizes of that nut re- mained at previously quoted levels. The best seller in the local market has been the California walnut. These are being offered cheaply, as compared with last year’s prices at this time. No. 1 soft shell California walnuts can be bought at 19c a pound spot. Large budded and large franquettes are of- fered by one seller at 22!%4c. Stocks of imported almonds in the shell are so limited that buyers are finding diffi- culty in locating the desired merchan- dise. There are moderate quantities of California almonds in the shell available, however. Filberts and pecans in the shell are scarce and movement is naturally slow. Among the shelled nuts English shelled Brazils, medium size, are in very light supply. Prices compared with other nut meats are cheap, and replacement costs have re- cently advanced above a parity with the spot market. For this reason the prevailing New York prices are con- sidered attractive. Medium English shelled Brazils in 100 pound cases are quoted at 34c to 35c per pound, while in 30 pound tins they are offered at 36c per pound. Cashew nut meats are also considered a good buy at the pres- ent spot market, 90 per cent. whole being quoted at 36@38c per pound. Shelled almonds are not moving so well, generally speaking. Three-crown Valencias, however, have been taken more freely this past week and prices have ruled firm. New crop Bordeaux walnut meats are being sold in a large way ex Steamers arriving weekly. Very little stock is being placed in ware- houses because importers have been selling the goods as soon as the steam- ers arrive. Sauerkraut—Sales have been fair since the turn of the year, but the re- cent warm weather has hurt consump- tion to a certain extent. The market here is quiet, but primary markets are strong. Vinegar—Movement is slow, but the spot market is steady. Primary markets are firm in their asking prices. Spot quotations remain unchanged. —~»++>——_ Review of the Produce Market. Apples—Wealthy command $1.75@ 2; Wolf River, $1.50@1.75; (bakers, $2.25) Shiawasse, $2@2.25; Jonathans, $2.50@2.75; Snow, $1.75@2; Baldwin, $1.50@1.75; Talman Sweet, $2.25; No. 1 Northern Spys, $2@2.50; No. 2 ditto, $1.50; Michigan Delicious, $3.50 for A grade and $3 for B. Bagas—$1 for 50 Ib. sack. Bananas—5%4@6c per Ib. Beets—$1.60 per bu. Brussels Sprouts—30c per qt. Butter—The market is 1c lower than a week ago. Jobbers hold prints at 36c and 65 lb. tubs at 35c. Cabbage—$1.35 per bu. for white and $2.25 for red. Carrots—75c per doz. bunches for Calif. grown; $1.25 per bu. for home grown. Cauliflower—$3 per doz. for Calif. Celery—40@60c per bunch for home grown; Florida stock is now in market, commanding $3.75 for 4s and $3.50 for 6s. Celery Cabbage—$1.20 per doz. Cocoanuts—90c per doz. or $6.50 per bag. Cucumbers—$2.35 per doz. for Il. grown hot house. Dried Beans—Michigan jobbers are quoting as follows: @ Fe Rea Beans 225. - $7.00 Dient Red Kidney .-_-____.____ 7.50 Back Red Kidney ..--_._-____ 7.25 Eggs—Local jobbers pay 34@35c for strictly fresh hen’s eggs and 28@29c for pullet’s eggs. Grape Fruit—Extra fancy Florida or Texas stock sell as follows: oe $3.75 Neg 46 86 4.25 0 ea eee 4.50 ye 8. 5.00 C0 ee 5.25 NOU) ee 525 AO Seo eis 5.00 Choice, 50c per box less. Grapes—Calif. Emperors, lugs, $3.25. Green Onions—Shallots, $1.10 per doz. Green Peas—$4.75 per bu. for Calif. grown. Lemons—The price this week is as follows: sawdust $60 Sunkist 28 0 $7.50 SOQ Sunitst 2 2 7.50 S60) Red Ball 2420. 7.50 300 Red Ball 2... 7.50 Lettuce—In good demand on the following basis: Imperial Valley, 4s, per crate ~---$5.00 Imperial Valley, 5s, per crate ---- 5.50 Hot house grown, leaf, per Ib. —--- ie Limes—$1.50 per box. Mushrooms—65c per Ib. Oranges—Fancy Sunkist California Navels are now on the following basis OQ $5.50 126 eee 6.00 SQ) ee 6.5 M6 2 6.75 20) Ue 7.00 0G 7.50 257 ee a 7.50 QOS ee 7.50 Floridas are held as follows: 00 $4.50 R26 a ee 4.50 50) ee ee 4.75 Ge 5.00 OO Gee ee 5.00 OG i 5.00 O5R ee 5.00 Onions—Home grown yellow, $1.75 per 100 Ib. sack; white, $2.25; Spanish, $2.50 per crate. Parsley—50c per doz. bunches. Peppers—Green, 90c per doz. for Calif. Pineapples—Cuban are held as fol- lows: No 16, $4.25 NOG 4.75 ING (240 6.00 Potatoes—Home grown, $1.50 per bu. on the Grand Rapids public mar- ket; country buyers are mostly paying $1.25 Idaho stock, $4 per 100 1b. bag; Idaho bakers command $4.15 per box of 60 or 70. Poultry—Wilson & Company pay as follows: Heavy fowls ae Piaht fowls 6 2- l6c Pleavy Roasters _-..--____ 23c Diehe broters -22 18c Old toms 2.0 20c Woune toms 2-222 zZ3c Iten Tutkeys 2 20c Radishes—60c per doz. bunches of hot house. Spinach—$2 per bu. Squash—Hubbard, $6 per 100 Ibs. Sweet Potatoes—$3 per bu. for kiln dried Jerseys. Tomatoes Florida stock. Turnips—$1.40 per bu. Veal Calves — Wilson & Company pay as follows: $1.75 for 6 Ib. basket, Bancy __--_ ee 17c 2600 Ch 14c Medinm 2 12c Boor ee 10c Oo Late Business Changes in Ohio. Akron—Frank Kainz has purchased an interest in the Berkshire meat mar- ket of Ed. Negenborn. Chardon—The meat market of Fred Schinagle was damaged by fire. Cleveland—Joe Adams and H. Kuz- yo have purchased the grocery and meat market of John P. Kveder and Wm. Getta at 1394 East 66th street. Cleveland—A. H. Arth has sold his grocery and meat market at 1404 Den- ison avenue to John Badar. Cleveland—Morhard’s Meat Market Co., in business at 9220 Hough avenue, will open a branch market at 12305 Superior avenue. Cleveland—Eugenia Kryzsal has sold his grocery and meat market at 2575 Scranton road to Rebecca Narozny. Conneaut — The meat market of Frank Schingle was damaged by fire with a loss of $15,000. Dayton—Wm. F. Arnett has opened a delicatessen store at 1840 Jean avenue. Dayton—Drummond & Sloan have opened a grocery and meat market at 3223 Hoover avenue. Parma—The Parma Grocery & Mar- ket at 5458 Pearl street has been in- corporated by Satnley Syvoboda and others. Tiffin—Mrs. Carrie Jimison will open a grocery and meat market on West Market street. > -_--- Corporations Wound Up. The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: Air Coach Corporation, Detroit. Roehm and Davison, Detroit. Detroit American Laundry Co., Ham- tramck. El-Bee Chemical! Co., Grand Rapids. E-Z Pak Corporation, Benton Harbor. D. L. Colwell & Son Corporation, De- troit. Continental Bus Mfg. Corp., Detroit. Kay & Co., Detroit. North American Terminals, Inc., De- troit. Wolverine Management Co., Detroit. Hastings Oil & Gas Co., Hastings. Thrift Finance System, Inc., Jackson. New American Hotel Co., Kalamazoo Consolidated Service Station, Inc., Vassar. MICHIGAN TRADESMAN January 15, 1930 DYNAMIC DECADES. Stronger Currents Which Are Carry- ing Us Forward. “My problem in this present elec- trieal age,” as one speaker remarked to me the other day, “is how to point with pride through a radio micro- phone.” It is a bit difficult at times to dispense with the old index finger as a medium of emphasis, but most of us contrive to manage it, somehow. We realize, though, that in a talk about American business here at the “turn of the year,” the “pointing with pride” is only one phase of the matter. We must not evade or slur over the things that may not appear in so fa- vorable a light. The purpose should be to “talk straight from the shoulder.” (Do I hear anyone remarking: “Too bad some of these talks cannot origin- ate higher up?”) The reasons for pride nevertheless, seem very real and dom- inant. Five days ago was the time of New Year’s resolutions—the swearing off of bad habits and the determination to do better, to press “upward and onward.” Probably many of us are like the chap in the story who told a friend he had made thirteen resolutions on New Year's. “Why the baker's dozen?” was the rejoinder; “what was the thirteenth about?” It was a resolu- tion not to break more than half of the other twelve.” In the economic and business field, a resolution that all of us may well make and keep is the resolution to re- main calm, to work, and to “take the long view.” And we should resolve, above all to take a strict and accurate “inventory” of our commercial situation, with a candid willingness to recognize un- satisfactory conditions. This should be, pre-eminently, a period of self- analysis, both Nationally and particu- larly by individual firms—a searching out of the weak spots as well as of the strong—a resolute appraisal devoid of illusions. I think that we know, rather well, the splendid things that have been ac- complished, economically, in this coun- try in 1929. A well-founded gratifica- tion is to be derived from these. But we must not cease to examine, and to ask ourselves questions. Time will not permit me to answer the questions that arise, and some of them it would be quite impossible to answer with any degree of assurance, because they de- pend on unpredictable future trends. As the ancients used to say, they are “on the knees of the gods.” But perhaps something may be gained by bringing a few of the more salient questions clearly to the light. President Hoover, in his recent mes- sage, mentioned particularly four “dis- tressed industries” in this country— textiles, lumber, leather and coal. What remedial measures can be devised to relieve those vital interests of the diffi- culties which have hampered them? This problem, surely, should engage the earnest thought and effort of eco- nomists and business men, not only those immediately interested in these industries, but untold thousands of others who are indirectly but none the less vitally concerned. We are proud of the unparalleled in- dustrial output of the country in 1929. But was all that output sold? In gen- eral, there was a satisfactory regu- larity in the consumption of goods in all save a very few luxury lines. But in some cases, especially in raw ma- terials, we learn of slightly abnormal inventories. Are stocks accumulating unduly in certain lines? Study deserves to be devoted to that question. Great production creates. certain problems peculiar to itself. There was an unprecedented production of motor cars in 1929. But that has served to accentuate rather sharply the used-car problem, which should command the best thought and planning not only of dealers but of manufacturers, bankers and all others among the thousands in- terested in the prosperity of this vast industry. These and other domestic questions, which, unfortunately, I have not time to specify, demand research, analysis and carefully directed effort to devise effective remedies. There is much to encourage us in the record of American export trade last year. In 1929 this Nation exported greater quantities of merchandise than any country had ever shipped abroad in any year in all history. That, surely, was an admirable achievement, but here again we must not lose sight of the fact that a picture is made up of lights and shadows and that the less radiant portions of the landscape deserve the attention of the student. Certain foreign markets are, at the present time, quite obviously depressed. To take only two examples —both in Latin America—there are Brazil and Argentina. For the time being at least, trade is dull in those great republics. What are the pros- pects for recovery? What can be done to stimulate American sales despite the distinctly unpromising conditions that prevail to-day? Will loans flow from the United States to foreign countries during 1930 in anything lke the volume which we have witnessed in recent years? Will the influence of the stock market re- cession bring about a falling off in American tourist traffic this year? If the loans and tourist expenditures should drop, will foreign peoples be in a less favorable position to buy the merchandise of which we expect to have exportable surpluses? Those are questions we must plan to answer rightly and effectively. And there are many minor export questions which cannot safely be ig- nored. In the Far East, for instance, are we too careless in making agency arrangements with unsuitable persons —agents who are not truly competent or who are not likely to have Ameri- can commercial interests really at heart? In all broad problems or pertinent details like these, there may well be a rigorous stock taking now at the turn of the year. As we stand at the beginning of this new year (and, in a sense, of a new decade) and resolve to take in- ventory, there are, as I see it, two big considerations to ‘be borne steadily in mind. The first is, that this is an epoch especially changeful and dy- namic. And the second is, that we cannot form truly just business esti- mates unless we penetrate below the surface and learn about the deep, pow- erful currents which are often. vastly more important than the superfical things that catch the eye at first. The dynamic, quickly variable char- acter of present-day industry and busi- ness is hammered into our conscious- ness on every hand. Everywhere we find conditions whirling and_ shifting with a rapidity that would have been incredible a few short years ago. And other changes, less spectacular, have, nevertheless, genunely dramatic con- sequences. Let us take leather as one example from among the four distressed indus- tries mentioned by President Hoover in his recent message to Congress. We have there an illustration of the type of difficulty that has been brought down during recent years upon a set- tled craft of long tradition. The in- dustry has been caught, as it were, in a vice with two movable jaws—one of them particularly unstable. On the one hand, its raw material is a by- product of the meat industry, which has felt the very noticeable variations in diet during recent years. On the other hand, the shoe industry, which in this country consumes three-quarters of our leather output, has, of course, undergone profound and swift altera- tions because of style variations which have succeeded one another with al- most unbelievable speed. The craze for new types of footwear has made the lives of reptiles unsafe in every re- mote jungle of the world. It will be a major task for the future economic historian, as he looks back on this postwar decade, to give due at- tention to the subtle but penetrative influence of styles. These have affect- ed not simply occasional isolated in- dustries such as shoe making or cloth weaving, but have reacted upon and been influenced by many other factors in the shifting economic scene. For instance, the widespread development of automotive transportation has ma- terially and swiftly modified the need for heavier footwear. The airplane has come in to serve the purpose of ac- celerated transportation of style goods, whose salability is, of course, distinct- ly transient in duration. This has made both possible and necessary the maintenance of rapidly changing lines on the shelves of retailers, one index of which is the fact that many large stores, in such a style line as hosiery, carry sixty different colors and grades in the course of a year. The almost fantastic advance in the technique of communications since the war—and this, indeed, is one of the real wonder children of the great con- flict—has had a considerable part in these rapid style changes. One well- known manufacturer of print slks spends a good many dollars every Monday morning in trans-Atlantic telephone talks with Paris in search of descriptions of the frocks worn by Mannequins’ at the race courses the previous afternoon. The great improvement in colored motion pictures and their widespread dissemination, the increasing frequency of style shows, the universal reporting YOU BUY. INVESTMENT - - THINK FIRST OF WHERE AND THEN OF WHAT GRAND RAPIDS TRUST CO. Grand Rapids, Michigan sas i ane se ame oe caste aaa January 15, 1930 MICHIGAN TRADESMAN 7 of their striking features over the radio, and the recent beautifully im- proved color technique of women’s magazines with greatly increased cir- culation, have all made style chang- es penetrate almost instantaneously throughout the civilized world. Therefore, when Her Ladyship from “the provinces” visits the great metro- polis, she is by no means conspicuous on account of the of her gowns, as was the case a couple of decades ago. Indeed, the reverse is quite apt to occur; the small-town damsel with relatively fewer diversions than her city sister is likely to be more keenly alert upon this major problem of womankind and to follow it more assiduously through radios, movies, club discussions and style magazines. antiquity Thus style changes are one of the most dynamic elements in this new business era. And there are innumer- able others—the improved skill and acumen of the chemical industry, for example, with its audacious incursions into the field of old, intrenched so- called “natural monopolies;” the giant strides of electrical devices; the seeth- ing agitation in the domain of fuels and motive forces; the almost frenzied energy and fertility of inventive genius and the positively startling things that it is contriving to create. Dynamic changes are taking place also in large groups of commodities in American foreign trade. Some groups are registering sweeping advances. Our oversea and trans-frontier sales of manufactured goods have been going forward in these recent years almost by leaps and bounds. In point of value, our exports of finished manu- factures and semi-manufactures have chalked up a growth of nearly 200 per cent. over the average for the years immediately preceding the kaiser’s war. The figure for 1929 is 80 or 90 per cent. greater than for 1922, only seven years ago. Before the war finished manufactures formed only about three-tenths of our exports. Now they form fully half of the much larger total. Thus the effi- cacy and adroitness of our salesman- ship are proven. But our exporters, nevertheless, must be unremittingly vigilant—eternally alert. Vivid, sensitive alertness is, in fact, the inescapable price of survival in our new business world. The tempo of that world is staccato. Its tone is strident. There is a “dance of the ma- chines.” Bewilderingly swift scientific revolutions are accomplished. Distanc- es are banished. Newly unleashed forces leap and swirl onward toward almost undecipherable ends. We must unceasingly take account of all this. We must scrutinize—appre- hend — disentangle — rationalize — and evaluate as best we may. We must appraise and apply. We must heed the voice of this new business age which seems, insistently, to be dinning in our ears the unrelenting in- junction: “Look alive.” And below such restless eddies in these dynamic decades, we must be aware, as I have said, of the calmer, stronger currents in American life which are carrying us forward. To tide us over any momentary re- adjustment difficulties which may be apparent, perhaps, during the next few months, we may rely, I think, on those basic conditions and movements which have for years been filling the well- springs of prosperity: in this country. Regardless of any stock speculative orgies, we still have the resilience and ready adaptability of our people; the increasing application of science and invention to technical problems and processes; the development of organ- ized research which has been so vast- ly accelerated since the outbreak of the war. Our campaigns for the elimination of avoidable waste are now beginning to bear fruit. Our labor situation is notable for the co-operative spirit of the workers, and the recent presiden- tial conferences have assured stability for the wages which they enjoy. There is ample capital available for produc- tive purposes. The unequalled natural endowments of the country are intact and, with rare exceptions, are under far-sighted, public-spirited control. Our National income is very great; in fact, we are not indulging in hyper- bole when we say that it is inconceiv- ably gigantic. After careful study, the National Bureau of Economic Re- search announced the other day that the total realized income of the people of continental United States in 1928 was more than 89 billion dollars. And that did not include the income which might be imputed to housewives and householders for services rendered to their own families, nor employes’ ex- pense accounts, nor the money earned through odd-job employment. But let us take just the 89 billion and try, if we can, to realize faintly what it means. Such a sum makes the mind reel. It is a figure for Einstein. When we get us to such amounts, we ordinary individuals are apt to say: “What's a few extra ciphers, between friends?” ‘Suppose the 89 billion dol- lars which the American people earn annually were all in the new, small one dollar blils, pasted together in a strip. They would extend for 8% mil- lion miles. Now how far is it to the moon? The distance to our. satellite is 238,000 miles. So you see, we could take that National income of the United States and fling it out into the abyss of inter- stellar space, and it would extend thirty-five times as far as the moon. Or some cosmic magician might bind the moon to the earth with thirty-five strands of dollar bills. And here is something to remember: Nine of those strands—one-quarter of the whole—would represent merely the increase in our National income since the year 1919. In the course of a year, we are now earning nearly 25 billion dollars more than we were ten years ago. And when we extend the com- parison to twenty years ago, we find that the National income has more than trebled over that period. Even when we make all due allowance for price changes, the increase is enor- mous. There you have one of the .real fundamentals of the American eco- nomic situation. It is one of the things which tends to keep our busi- ness faith firm. We may recognize, and acknowledge readily enough, that right now there is some decline in com- mercial activity (as there has been in November and whole); that a few of the recent busi- ness failures have involved amounts December, on the that were more than a little disquiet- ing; that there may have been some over-extension of installment credit; that the inclination to buy certain lines has probably been temporarily affect- ed. But over against these, on the right side of the ledger, we can place not only the specific factors I have already cited, but also the great con- struction programs which are contem- plated, the plans for capital expendi- ture in other channels, the excellent prospects for new inventions and new industries, and the calm determination to maintain wage scales and_ living standards. And we must bear in mind, always, those tremendous underlying forces making for betterment, which I have been able to mention only tersely— those forces which bear the same rela- tion to transient surface manifestations that the Gulf Stream bears to the waves that lap against the liner when you are crossing the Atlantic. As Secretary Lamont says, “the na- ture of the economic development of the United States is such that one may confidently predict, for the long run, a continuance of prosperity and progress.” My own conviction is that we are justified in feeling an abiding, if perhaps not an exuberant, optimism. Julius Klein." —_++>—___ Keep Dust Out. Dust is dangerous. Flour mills and spice-grinding factories have been blown to smithereens by dust explo- sions. What a chance some mortals take in scratching a match in certain store rooms and show windows we have seen. But even a match isn’t a necessary adjunct to a blow-up in a dust-gathering retail establishment. A few sparks of resentment from exas- perated customers can start an explo- sion that will blow the offending junk shop off the merchandising map. 4:30 a. m. to 7:00 p. m. to 4 30 a. m. MICHIGAN BELL TELEPHONE CO. Long Distance Rates Are Surprisingly Low For Instance: 50" or less, between 4:30 a.m. and 7:00 p. m. You can call the following points and talk for THREE MINUTES for the rates shown. Rates to other points are proportionately low. Day From Station-to-Station GRAND RAPIDS to: Rate KALAMAZOO, MICH. --_-------------------- $ .45 BATTLE CREEK, MICH. ------------------ -45 LANSING, MICH. -_--- oe ee 50 REED CITY, MICH. —____________________- 50 BIG RAPIDS, MICH. -_-_____________________ 45 GRAND LEDGE, MICH. ------------------ 45 GHARLOTTE, MICH. ______.______________ 45 HART, MICH. 50 The rates quoted are Station-to-Station Day rates, effective Evening Station-to-Station rates are effective 7:00 p. m. to 3:30 p. m., and Night Station-to-Station rates, 8:30 p. m- The fastest service is given when you furnish the desired telephone number. If you do not know the number, call or dial “Information.” MICHIGAN TRADESMAN January 15, 1930 DRY GOODS CONDITIONS. Stimulated no doubt by the many special offerings put on immediately after the holidays and by the extra price discounts in many cases, retail trade during the past week made very fair progress except in those areas where weather or other special circum- stances handicapped results. As a whole, volume ran better than retailers expected it might after the holiday motive was removed. Less style un- certainty since the appearance of the modified designs in women’s apparel has improved sales in this important division of merchandise, and furniture offerings are also reported to be meet- ing with better response. The first definite report on holiday sales of department stores was issued during the week. The decline of 2 per cent., as disclosed by the Federal Reserve figures, was about in line with reliable estimates. Only three reserve districts reported gains, the highest of which was Richmond with 2 per cent. The greatest loss was sustained in the Minneapolis area with 8.2-per cent. Only 113 of the 478 stores reporting increases. There was, of course, one more Saturday in the month in 1928 which was a factor, and heavy storms affected results in some districts which were probably headed for gains. This was notably the case in the Middle West. After announcing a decline for De- cember, one of the large chains an- nounced during the week that, since ‘the holidays, business had jumped head considerably. The gain for the older stores of the system up to Jan. 4 was put at 12% per cent. Since the experience of this company reflects conditions rather accurately, the as- sumption is that trade has been making better headway. enjoyed As far as the merchandise markets are concerned, the condition of stocks, the abatement of style unsettlement and fairly stable prices make for a good situation. A later Easter this year gives all factors a more definite season in which to promote spring goods and should bring better profits. The keynote of present operations in the markets is conservative buying, but this will probably change to more liberal purchasing when it is proved that sales at retail are holding up well or gaining. The response at the furni- ture shows in Grand Rapids and Chi- cago, the promise of shoe retailers to place their customary orders and the pick-up in garment buying in New York seem to testify that active trade is not only in prospect but at hand. THE COURSE OF PRICES. In the ordinary marts of trade, in- terest in prices and the course of prices is restricted very largely to what goods cost right now and what they may cost a few weeks or a few months The buyer is interested in get- ting the lowest quotation and he wants to be sure that his competitor will not purchase lower now or before his own goods are sold. For this reason, the forecast pre- sented during the past week before a legislative commission by a statistical away. authority that the growing world short- age of gold will in a year or two bring on a great decline in prices probably attracts little attention from the rank and file of traders. Professor Irving Fisher “guessed” that the price decline would bring values to well below the pre-war levels unless steps were taken to prevent deflation. This view of the long term outlook for commodity prices succeeds the definite notion which was also held by so many economists here and abroad that the huge supply of gold which we acquired after the war would lead inevitably to price inflation in this country. That idea was dispelled by actual developments quite to the con- trary. Our prices declined and _ it would not be safe to assign any one reason, whether it be the sterilizing of our gold surplus, the expansion of mass production with resultant econo- mies, hand-to-mouth buying or several other factors of less importance. Prices indeed seem headed for lower levels, but it appears doubtful that a gold shortage will depress them unduly. The trend both here and in some coun- tries abroad is rather definitely in the direction of uneconomic selling or sell- ing below cost. Further depression of prices by one factor or another, therefore, should meet with increasing opposition. RETAIL EFFICIENCY GAINS. After the commodity collapse of 1920 and the situation in which it left their stores, retailers took radical steps to improve their operation methods. Many of these changes had been pro- posed for years, but it took a crisis to bring about their acceptance. The merchandise manager stepped to the front and hand-to-mouth buying be- came the order of the day. No such emergency as in 1920 now confronts retailing; nevertheless it is driven home on all sides that business some months to come may prove more difficult to get and competition grow even keener. It is therefore possible that a number of improvements which have been advocated in recent years may obtain wider adoption. Chief of these proposals is that the store gauge its buying and selling to actual consumer needs and desires. It is almost ten years since the last real crisis in the retail business and, having achieved such good results from the hand-to-mouth basis of merchandising, many merchants see no need for furth- er change. And yet the hand-to-mouth method can fail by a wide margin to get the results that are possible when it is not properly adjusted to customer demand. At present, the feeling among stu- dents of retail conditions is that there are a few concerns which are operating on scientifically correct lines, a number which are using pseudo-science, a still larger group using some type of con- trol but holding largely to old methods, and a large majority which has neither control nor method. In probably no other business is the variation between the best and the average so wide as in retail distribubtion, and the gap might be closed with great profit to the country. OUT OF THE KITCHEN. Women in industry are always an in- teresting and baffling subject for study by economists. And it is interesting to find that women students of the social and economic drift of these times are usualy the first to assert that the Great Emancipation of the decades that have seen the exodus of women from their homes into the various fields of industry has meant far less in the way of benefit to the sex or to society than the cheerios of contemporary social science would have you believe. Thus we have Miss Agnes L. Peter- son, assistant director of the United States Women’s Bureau, a division of the Federal Department of Labor, con- tending that the advent of women in the world of business hasn’t tended to make them any happier or any more secure in social and economic ways than they were before. Surveys of this sort usually present only one side of the social picture. Life is adjusting itself to a new set of conditions. To suggest, even by implication, that its direction should or could be reversed is idle. And to suggest that social and economic evo- lution hasn’t brought countless bene- fits to women in general is to miss the whole meaning of the age we live in. It isn’t to be supposed that women in general would ever consent to re- turn to the steaming kitchens, the eighteen-hour days, the isolation, the dairying, the sweeping and the endless sewing of what fond idealists call the good old times. IT’S MASTER’S VOICE. Among the various contraptions ex- hibited at the automobile shows the one which seems to be provoking the most comment is the “electric eye.” This is something or other which is connected with a microphone and which, when spoken to gently, plays an important part in the operation of the car. Apparently it can be used to switch on lights, sound the horn and, far more important, cause the automobile either to stop or to back up. If it is ever perfected, we can readily understand that it will add a lot of fun to the traffic situation. Our police will have to become ventriloquists to cope with the situation, but once they have mastered the art they have com- plete control of traffic. In cases of speeding or ignoring a red light, all they will have to do is quietly to re- quest the offending car to stop and it will come to a submissive halt. In the meantime, we suppose, the car behind it will crash into its rear, while the driver goes hurtling through his wind- shield. Even more fascinating are the pros- pects which the “electric eye” opens up for the famous back-seat driver. If her orders are disobeyed, she will be able to speak to the car itself. The point at issue will have to be argued out then and there before the car can proceed. Somehow, in reflecting upon these possibilities of sound control, we feel that the device will have to be improved before it can become very practical. EARLY RECOVERY POSSIBLE. Probably all of the new year fore- casts have now been issued and, as was discerned from the first, where definite views were stated the majority held that business recovery would come by early Fall. A somewhat ear- lier period may be named, it is under- stood, by the conference of business leaders who recently met in Washing- ton. Some evidence that the present re- action may not prove either as severe or as long as anticipated has marked recent developments. Steel operations, for instance, have turned upward after reaching a very low level and the price of scrap is firmer. The paid attend- ance at the automobile show in New York set a record last week and man- ufacturers and dealers argue that the public does not pay to see what it does not expect to buy. Detroit employ- ment has been gaining. In building, another key industry, the season is against much headway and contracts were off some 27 per cent. last month, while permits receded 43 per cent. On the whole, basic industry ap- pears to have passed over the acute stage of depression and the lighter industries have been able to maintain a fair degree of stability. Just what the losses sustained through the stock market collapse and through unemploy- ment may mean in later developments cannot be clearly seen. It might be safe to assume, however, that industry will not move lower than at present and that it will be a gradual recovery this Spring that will hold down pro- duction and trade volume. LOOKING BACKWARD. Reminiscent of the Farmers Alliance- Populist-Bryan period of American politics are three bills introduced by Senator Brookhart. One for the li- censing by the Federal Trade Commis- sion of corporations engaged in inter- state commerce provides that all prof- its over 5 per cent. on the capital in- vestment shall be paid to the Federal Treasury. Another, designed to pre- vent short selling on stock and com- modity exchanges, would forbid the use of the mails for communications referring to orders or payments touch- ing short sales. The third would create a new Federal. Reserve co-operative banking system and incorporate in it the intermediate credit banks. The plaintive wail, “Backward, turn back- ward,” fortunately is no more potent to change the course of events when uttered by peddlers of political nos- trums than when set up by others. a For the first time in our history we not only have sufficient capital for our needs, but we have exported and are still exporting hundreds of millions of dollars. We are now ina period when the maintenance of prosperity lies no longer in self-denial but in intelligent Spending. In that way the full volume of the real wealth we are able to pro- duce can be absorbed and enjoyed by the American people. Sr nstheinanne seed PSE anne anne eraser clears arama ommennnatn ees ce a eee ee ee ene ’ . - ere ee January 15, 1930 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. My education and observation for sixty years have been confined almost wholly to mercantile lines, which I have aimed to make a life study, but residence in Grand Rapids for over half a century has familiarized me to some extent with furniture conditions as they exist in this market. Be- cause of the close pleasant relations I sustained with Kendall, Koskul and other great leaders in the art of de- signing, my experience has been con- fined almost wholly to the creation of new styles as they have been adapted, created and developed during the past fifty years. approach to the great minds which have done much to give Grand Rapids the Perhaps the nearness of leadership she has long enjoyed in the production of furniture justifies me in saying a few words on the topic which is just now uppermost in the minds and lips of many Grand Rapids people. There is no scarcity of good design- ers in Grand Rapids. Many of the best of their class are from England, France and Italy. Some of thé most capable designers employed in Grand Rapids were educated and trained in their native countries of Europe and Canada. Mowatt, Margantine, Koskul, Millington, Handley and others were foreigners. The most serious problem which confronts manufacturers is the development of lines which dealers in furniture will buy and sell to the pub- lic. In the days of Nelson, Matter & Co., after the pattern of a suite had been constructed, Mr. Matter would call in the salesmen of the house to examine the same. “Mr. Wheelock,” Mr. Matter would say, “how many of this pattern can you sell in your ter- ritory? Mr. Fitch, how many can you sell in your territory?” To Knapp, Stoddard and other salesmen he would propound the same question. If the prospects for sales, based upon the judgment of the salesmen, would war- rant cutting. a quantity of the suites, orders to that effect were sent to the manufacturing department. If not, the patterns were dropped right then and there. Too many manufacturers lack ability as salesmen, because their minds are centered on production. furniture for manufactured Fine or expensive wealthy customers is to order after designs prepared by architects of buildings to be erected and furnished. Gomparatively little fine furniture made by regular manu- facturers is adaptable for such houses. Space is allotted to every piece that will be placed in a house and such furniture is manufactured by high- class hand cabinet makers to fit the spaces prepared for it. There are many schools of design in New York, Chicago, Boston and Philadelphia. More of such schools are not urgently needed. Graduates of such art schools lack the essential knowledge of construction which de- signers trained in Europe possess, The Grand Rapids Vocational and Training School might be equipped at compara- tively small expense to turn out capa- ble designers. An art institute might be of use to the world at large, but it would not add to the greatness and glory of Grand Rapids, because it would unbalance the present situa- tion, which calls for expansion, sales- men, more markets and more outlets for goods of a satisfactory character which we are now able to turn out in larger volume than we can place with the trade which looks to this market for supplies in the furniture line. Many designers are impractical. Art institutes teach their students the value of form in harmony with dimensions and the application of ornament. Rus- kin, the famous art declared that ornament should never be con- structed but applied. signer lacks knowledge that only ex- perience in the manufacture of furni- ture supplies. He knows nothing of such details as making rods and bills, the scientific treatment of lumber, the processes followed in the laying of veneers, the cost of production which varies according to the equipment of the factories, their location, paid, cost of materials such as mir- rors, trimmings, cost of packing, ship- ping and freights. One manufacturer may be able to product furniture 25 per cent. cheaper than another in the same line of production. His selling costs, overhead, insurance and other incidentals which might be mentioned enable him to do so. Certain fac- tories in the South, very cheaply con- structed, unheated during the winter months, operate twelve hours per day with a very low wage cost, make a creditable quality of furniture at much less cost than factories in the North which eight hours per day with high wage scales and other bur- dens to bear. Designers cannot change such conditions. critic, The average de- wages operate During the past twenty years Arthur Kirkpatrick, a practical man with shop experience, has conducted a school of design in Grand Rapids and trained a large number of men to do designing successfully. His students occupy good positions in many factories. In showing the importance of design in the production of furniture, I am reminded of an incident in the life of Charles W. Black, who took the man- agement of the Oriel Cabinet Co. when it was on the verge of bankruptcy and placed it in a proud position as a money maker and producer of fine furniture. Calling at the factery one day I was told he was in the sample room. I knew him well enough to go direct to the department mentioned, where I found him pricing his new line for the season then starting. Two tables were placed before him. Pointing to one he asked what it cost produce it. “Twelve dollars,’ was the reply. “Mark it to sell at $15,” he remarked. Asking the cost of the other table, he was told it was $12 also. “Mark it to sell at $24,” he replied. Two years later I asked him as to the outcome of the two tables. “We could not sell the $15 table to any extent, so we marked it down to $9 and closed out our stock. The $24 table we are still making. The trade does not seem to be able to satisfy the demand for that piece. “What was the difference in the two tables?” I asked. “All the difference in the world,” Mr. Black relied. “The $15 table was commonplace in appearance. It had just as material, construction, workmanship and finish as the $24 table, but lacked style. In making the drawings for the $24 table, the design- er had a gleam of genius—and he fol- lowed the gleam. A furniture designer can make or break a furniture factory inside of a year. good The successful de- signer must know what will sell well and how to produce it. He must have an unfailing knowledge of construc- tion and how to accomplish the result he aims at as accurately and econom- ically as possible.” The crying need of the Grand Rapids furniture manufacturers is some plan by which the merits of their products can be made known to the discriminat- ing buyers of the large cities under the most favorable auspices possible. Robert Irwin has apparently accom- plished that result, so far as Chicago is concerned, by leasing a large build- ing convenient to the shipping district and maintaining a complete line of samples of the current product of his three or four factories for the inspec- tion of the public, when accompanied by a regular dealer. This enables the retail furniture dealers of that market to make their customers fully acquaint- ed with the Irwin lines at no expense to the merchants. Surplus stocks are also carried in the same building, so that orders from local dealers can be on the way to the customoer within an hour after the order is handed in to the dealer. It is reported that this arrange- ment is proving so satisfactory to all concerned that a similar display will be inaugurated in the New York market. In this connection I think I should pay a deserved tribute to David W. Kendall, who died twenty years ago next month. He was in many respects a most remarkable man. most He was fore- American designers of furniture and for more than a quarter of a century exercised a powerful in- among fluence for higher ideals in furniture art. He was an artist in oil and water colors of ability, a talented musician, a skillful carver of wood and made models in clay, a trained photographer, a student of chemistry and anatomy and a thorough He was many sided, and on every side attained to excellence. In his passing the fur- niture world sustained a great loss. mechanic. When Mr. Kendall came here in 1879 the half circle or arch top was the only style in bedroom furniture known to the local manufacturers or, for that matter, to the trade generally. It was a hideous style and not made less so by panels of walnut burl or of utilized to Kendall was the first to bring out the square which plainness. Mr. other woods were relieve the top; was also first to introduce sub- stitutes for carving ornamentation. When the carvers struck he used metal ornaments and this set a style that had a run of several seasons and is still seen in the attention given to the hard- ware. After long years of composi- tions and “original” designs Mr., Ken- dall was one of the first to see possi- bilities in reviving the styles of long ago, and it was he who set the pace “Period” first to take up the then popular Early English in what is now known as furniture. He was not the styles, but as soon as he saw the drift off to three months studying the best models he posted Europe and_ spent of that period to be found in the cathe- drals, castles and galleries in England, Belgium and Holland, and he came home with a great fund of ideas, many of which he embodied in the Phoenix line for that season. When Mr. Kendall came here wal- nut was almost the only wood used When wal- nut became scarce the manufacturers in furniture manufacture. experimented with oak, but the results were not satisfactory. The wood was unattractive in color, lacked character and was hard to handle. Mr. Kendall, in the factory one day, noticed that the tobacco juice spit by the workmen on the floor seemed to bring out the grain of the wood and it occurred to him that oak could be given character by staining it. He began experiment- ing first with tobacco juice, which he soon found would not make a durable stain, and then with chemicals. He wrought out what he called “antique oak.” It was laughed at and called mud oak, but it took immediately and immensely with the trade, and the other manufacturers had to imitate it as best they could. of staining the oak to bring out its figure and to give it character was con- ceived by Mr. Kendall, and it has been practiced with since, not only with oak but with other Mr. Kendall himself developed The original idea many modifications woods. many of the modifications, including the fifteenth century finish, which had a great run of popularity and which was “killed” by the crude imitators. It was to know how to stain and treat wood that Mr. Kendall studied chem- istry, and his investigations extended also to how to season and prepare the wood for furniture use. About 1898 Mr. Kendall brought out what was known as the McKinley chair, designed on simple lines, spa- This had a great sale and is said to be the real basis for the modern arts and crafts furniture. cious and comfortable. Although he had been designing fur- niture for thirty years, such was Mr. Kendall’s genius that he never “ran dry.” and striking ideas and he was always He was always developing new striving for something better, artistic, more beautiful. satisfied more He was not but es- pecially in chairs insisted upon com- fort, and it was to learn how to make with beauty alone, 10 comfortable chairs that he took a course in human anatomy. Not the least remarkable fact about Mr. Kendall was that, genius, idealist, dreamer he was also a_hard-headed and very practical business man. He knew the value of materials, the use of machinery and how to handle men, and he knew also how to manage his private affairs with skill and judgment. In proof of this statement, it may be mentioned that he left a substantial estate, nearly $200,000 of which he left for an art school for Grand Rapids. The retirement of four members of the Wallace ment of the Berkey & Gay Furniture ability of family from the manage- Co. will give the executive the new owners of the business a se- vere test. It will require great vision and discernment to create an entirely new organization to assume the man- agement of so large an establishment. I do not find any organization which purports to furnish reliable business in- formation for business men which is more dependable than the Trade and Securities. Service. Its forecast for 1930 is as follows: The first three months of 1930 will constitute the least satisfactory quar- ter of the year, from the standpoint of both sales volume and profits, for American industry. Returns in this period will be under those for any quarter of 1929, and probably will fall some 20 per cent. below the record for the initial quarter of last year. The recession probably will be checked, at least temporarily, by the beginning of March, and second quar- ter returns should show rather decided improvement as compared with the opening three months’ results. The betterment, however, is unlikely to be sufficient to make the period as satis- factory as the second quarter of last year. In other words, the prospect is that both business volume and profits for the entire first half of 1930 will fail by a sizeable margin to equal the ex- cellent showing made in the initial half of 1929. While an iron-bound longer term forecast is impossible at this time, the bulk of current evidence supports the belief that by Fall American business will again be definitely on the upgrade. Outstanding among the _ influences which are expected to hasten the re- covery are the inherent soundness of our credit structure, as exemplified by the present strength of the Federal Re- serve System, comparatively low in- ventories in the hands of the majority of producers, mainly favorable agri- cultural conditions and a gradually im- proving foreign trade situation. EK. A. Stowe. —_—_+- > Growth in numbers of stockholders in leading corporations followed the security panic, to which the news- papers are calling attention, is in ac- cordance with precedent in previous panics. In boom times the small trader in stocks is generally a specu- lator. Panics bring out the great army of small investors who put their savings into stocks only when bargain day arrives. MICHIGAN Electricity Emancipates Farmer’s Wife From Drudgery. Los Angeles, Jan. 10—The sugges- tion of Will Rogers that to the sen- ators who say they know all about law violation be delegated the task of en- forcement is a most excellent one, though it has been partially tried out without any great result. Senator Brookhart’s recollections of a liquor party proved too hazy for a District of Columbia grand jury to act upon and a couple of other senators have chosen to stand upon their constitu- tional privilege and ignore subpoenas. However, if the Senate really took up the job it might accidentally accomp- lish something. The holier-than-thouers are going quite a long distance out of their wav in condemning Federal Judge Mac- Cormick for his unofficial suggestion that the only way to make prohibition a success was to make it humanly pos- sible to obey the law, is a direct slap at a member of the law-enforcement commission and a personal friend of the President. Official statistics just published show that in Los Angeles the arrests for drunkenness have in- cresaed over 350 per cent. in the past ten years, with an estimated increase of only 70 per cent. in population. In 1929 these infractions of the law near- ly doubled over what they were in 1928. Seems like it is humanly impossible, as the judge intimates, to keep from “stepping out” occasionally. Professors can grow interested in almost any sort of a proposition. Now comes forward one to tell us he has learned that men are doing a greater proportion of the housework than they used to. If husbands are becoming of some practical value in the home it will be a great thing for America. But there is a suspicion that the professor’s angles are slightly distorted. It isn't that the males are doing the most of the housework. It’s the wives that are doing less. They are taking their meals out or living in apartments in which domestic life is at a minimum. Housework used to be a strained oc- cupation—in fact, a career. Now it is an incident or a joke. There’ are so many electric or mechanical devices in the home these days that about all that is required of a wife is the ability to push a button er turn a switch. Furthermore—! have noticed it in California particularly — modern ap- plication of electricity has almost com- pletely emancipated the farmer’s wife from much of the drudgery she once endured. You may visit the farm, or ranch house, as they call them out here, no matter how modest in appearance, and you will find the electric washer_ sewing machine, toaster, percolator or waffle iron almost universally in use, and outside of the domestic equipme t there is the electrical application to motors which operate pumps for ir- rigation and other water requirements, milking machines, cream separators, and other purposes, such as lighting up the hen-roost and other buildings. In fact rural life has been brightened up until it is becoming as comfortable as life in the city. Rates are low and encouragement is given to employ these modern agencies for comfort and convenience. But still there is one fly in the oint- ment which has a tendency to prevent the agriculturist from fully enjoying his surroundings. Restricting immigra- tion of Mexicans, the steadily diminish- ing number of those who cross the border into the United States, and the drawing of Mexicans into Eastern in- dustries, leaves a perilous shortage of common labor. In the Imperial Val- ley, for instance, where products fair- ly leap out of the fertile soil, the tem- perature is so high that it is physical- TRADESMAN ly impossible for the ordinary human to come anywhere near functioning in what one might call a day’s work. The Mexicans thrive on just such condi- tions but Uncle Sam says they must stay at home, which means that the cultivated acreage of the former large ranches is constantly decreasing and will continue to do so until the poli- ticians finally decide that Mexican January 15, 1930 labor is not such a menace after all. It is never a question of wages; just one of endurance. A farm expert in Chicago says so many small business men have failed in the struggle against competition in the large cities a back-to-the-farm movement will soon be witnessed. He seems to leave out the fact that + Cookie-Cakes and ap wom le nn oH i 7S Turn Your Stocks Quickly .. but be sure you always have enough to turn. Make your orders of “Uneeda Bakers” products sufficiently large to insure ample stocks at all times. It’s quick turnover of volume that makes money now-a-days. NATIONAL BISCUIT COMPANY “Uneeda Bakers” ASTERPIECES Q i THE BAKERS ART “rom ar es WON 4 il — (UT orevery oomails ES 7 vl er ean D A. NLS > pp ewe il Te January 15, 1930 MICHIGAN TRADESMAN 11 it takes a smart, shrewd business man to make money out of a farm. Given the requisite amount of capital and sagacity, farm life offers the most sat- isfaction and contentment of any oc- cupation open to a young man. In the older days every farmer was more or less of a success. The de- sertion of farms began when farmers commenced to think of farms as a means of making money. Their fathers and grandfathers thought of the farm as a place where they produced eggs and ham and bacon and milk to feed the family, and extra calves, hens and butter to sell for the family’s supply of groceries. They may not have been good business men, but they were careful, kept the taxes paid, eventually lifted the mortgage and never were troubled with dyspepsia. The Indians of the Southwest have, perhaps, solved the farm problem more satisfactorily than President Hoover's commission will. They have endured droughts for decades; they have lived on, generation after genera- tion, for a thousand years or more, working the same land, and yet not working it out. Their system is to raise food for the immediate needs of their families. Their cash money is gained from craftsmanship in the fine arts—and from working as truckmen and laborers for their neighbors. Although some of the members of President Hoover’s law enforcement commission have stated privately that they think crime is increasing, the pub- lic will not know definitely for some time, whether this is so or not, and after they have found it, it will con- sume another interminable stretch of t.me in deciding what to do about it, if anything. Meanwhile young and_ enthusiastic Senator LaFollette wants to abolish crime right away by abolishing re- volvers. The Hoover commission and the Wisconsin Senator represent two plans for lessening the evil, but will they work? The former is much too slow to catch up with crime; the lat- ter is trying to do in ten minutes what will probably require many, many years. The idea that crime may be stopped by legislating against revolvers is on a par with the idea that sobriety may be obtained by the same methods. It is the old-fashioned idea that the way to kill a tree was to lop off its branch- es. No sensible being ever tries such a scheme, but politicians will never learn to be sensible. Senator LaFol- lette might just as well try to stop suicide ‘by forbidding the sale of half inch Manila rope, as to expect to stop lawlessness by passing a law against guns. The little fact that the consti- tution sustains the right of citizens to bear arms seems, it appears, to have nothing to do with the question, the constitution being a forgotten docu- ment that no reformer pays any atten- tion to. The collection of figures, the recom- mendations of a commission, the at- tempted barring of revolvers look to me like mere nostrums. They might, conceivably, palliate the evil, but they cannot cure it. After the figures have been collected, the drys will use them to nrove that prohibition is lessening crime. The wets will use them to prove that prohibition is lessening crime. The wets will use them to prove that the law is making criminals Each side will be quite certain its de- ductions are right and the’ resulting bitter arguments will change few opinions. It is said that certain safety razor people are making a deal with the soviet government in Russia whereby the company will create a huge safety razor and blade manufacturing plant in hairiest Russia in exchange for a monopoly in that line. But unless the lobbyists are able to procure an order from the commune compelling every Russian to mow his brush, as it were, the razor business over there will never prove a howling success. A Russian’s whiskers take the place of a necktie and a chest protector. To disassociate them with a steel blade would be ac- counted an unfriendly act and might start another war. Los Angeles fireman has just re- ceived a medal from the War Depart- ment which was awarded for a gallant rescue of troops in the Philippines more than thirty years ago. All these comrades have probably died of old age since then, but the medal goes bravely on. The Nation does not for- get, but its memory is no hair-trigger affair. One of the most practical charitable organizations which I have heard of in this country is the Good Will as- sociation of Los Angeles. I happen to enjoy the acquaintance of a social worker who has shown me something of the inner workings of the institu- tion which are surely interesting. Several hundred cripples, including numerous blind and other derelects are kept employed at a daily compensa- tion of two dollars, sorting out and repairing donated wearing apparel, which is sold in a Good Will store on the premises. Over a quarter of a mil- lion doflars were garnered last year through these activities. Frank |S. Verbeck. —_++ > Keep Wrapping Paper Under the Counter. While a great many merchants have discovered that the best place and the most convenient place to keep rolls of wrapping paper is under the counter, instead of on the counter, the plan may still be new to many of you. The best plan is to have the roll raised above the floor, or fastened to the back wall, if the counter is nar- row, at a height that will make it easy for the clerk to reach by just bending down slightly. Instead ot waving the paper in the air as so many clerks do when the roll is on the counter the “tear” of the paper from the roll un- der the counter will come easy as he pulls up on it. Also, he doesn’t have to stretch full length across the counter and perhaps, the customer’s purchases piled thereon. And, don’t forget, that space below the counter is less valuable than that on the counter. —__—_ 2 ---__ Good Tip For Fresh Meat Dealers. The housewife should always un- wrap meat, advises the National Live Stock and Meat Board, before placing it in the refrigerator. When the meat is wrapped up at the shop a certain amount of air is enclosed in the paper. This air is the same temperature as the air in the shop. If the paper is not removed the cold air of the re- frigerator is prevented from reaching the meat. Conseqnently the spoils. Since the housewives are prone to blame the meat dealer when their meat spoils, it is not a bad idea for the meat dealer to pass on this infor- mation to his customers. ———_>+> When quality deteriorates to a cer- tain point, price means nothing. meat Our sales policy To sell no chain stores To sell no “co-ops.” To sell no desk jobbers To back every package with a solid guarantee - & Ww = MANUFACTURED BY PuRITY oars COMPONY KEOKUK IOWA This policy backed by a quality product like Purity Oats is your weapon against ‘“‘bar- gain sales’? and other types of indiscrim nate selling. PURITY OATS COMPANY KEOKUK, IOWA and finest stores. of the most successful JERSEY CITY The biggest and finest displays of MUELLER goodsarein the biggest The most successful grocers are those who concentrate on the sale products. C. F. MUELLER CO. NEW JERSEY FINANCIAL Mixed Outlook For Industrial Stocks. The reversal in production trend ap- parent for several months is likely to continue for some time, but ease in money rates will tend to alleviate un- favorable conditions and prevent a serious depression, in the opinion of 3enjamin Block & Co. “Before the year 1930 has run its course the long period of rising pros- perity will be resumed,” says this firm, in commenting on the outlook for the immediate future. “Just as official action is obviating temporary severe curtailment of pur- chasing by consumers, so does the like- lihood of plentiful credit at reasonable charge promise to prevent present re- cession from being accentuated to the point of depression and promise final- ly to revive increasing activity— after a period of hesitancy allows a_con- solidation of the rapid expansion of the past few years.” The building industry is expected to feel the benefit of more favorable credit conditions before many months. Increased activity in steel, machinery and other lines should tend to offset a recession in the steel industry that might have been anticipated as a re- sult of some slackening in automobiles and aviation, the firm believes. The general business recession has spread only slightly to electrical equip- ment lines, the firm continues. “Of the large sums to be expended by utilities in 1930 for expansion purposes a con- siderable portion will necessarily be appropriated for electrical equipment. So long as increased electrical power is required as it is now for industry and home consumption, and as new products are developed, such as the electrical locomotive, radios, television, etc., demand for equipment will con- tinue to grow. This probability of continued growth resembles that of the utilities to which the industry is close- ly allied. “The strenuous efforts of oil leaders to bring about. stabilization of this most important industry produced re- sults in the latter part of 1929 that should be even surpassed in 1930. Pro- duction of the crude product was re- duced to correspond to consumption requirements, while moves are afoot to bring about the same condition in gasoline, an attainment likely to suc- ceed. With a finer co-operative spirit being manifested than has ever existed among the many units of the industry and the chief sore spots on the road to eradication, this field looks toward 1930 with a cautious optimism. “Production in automobiles and ac- cessories in 1930, according to trade authorities, will not exceed 4,500,000 cars by any appreciable amount, if at all, as against almost 5,500,000 cars in the previous twelve months. Over- production in 1929, excessive used car stocks and general conditions within the industry mitigate against future sales, while profits are likely to be re- duced further by the inability to make full use of production facilities that have in the past allowed a greater profit per unit for each car over a cer- tain minimum sold. Securities of both motor manufacturers and accessory MICHIGAN companies are well deflated, but are not particularly attractive. “Continued readjustment in the avia- tion industry that has been in process since the middle of 1929 is expected to be witnessed during the next year. Smaller companies are expected to fall by the wayside.” William Russell White. [ Copyrighted, 1930.] —»->—___ Stocks Recover Sixth of Loss. Has the market's recovery since November 13 gone far enough to bring the psychological danger point near? Here is a question that one Stock Exchange house answers firmly in the negative after formulating a new meth- Its con- clusion is that stocks have not recov- ered nearly so much of their 1929 de- cline as is supposed. The standard od for measuring the rally. averages indicate roughly a 30 per cent. recovery. Mark Wolff, economist for Hamershlag, Borg & Co., says the market up to December 31 had recov- ered but 16.6 per cent. or one-sixth of its total 1929 drop. This calculation presumably holds for current prices since stocks now are selling around their December 31 levels. Essentially the difference between the commonly accepted index figures on the recovery and the Hamershlag- Borg index is that the extent of the 1929 decline usually is measured from a given “peak” date for a limited num- ber of stocks. The Hamershlag-Borg index includes 687 common _ stocks listed on the New York Stock Ex- change and the 1929 high is based on the individual highs last year for each of these stocks regardless of dates. Scores of stocks made their high for 1929 long before September 7 when the averages established a peak. In the Hamershlag-Borg calculation this is taken into account. Now what the new study indicates is that on this basis the 687 listed stocks since November 13 have re- covered 16.6 per cent. of their previous 1929 decline from top levels. The 587 industrials have recovered 15.1 per cent. of their decline. Fifty-three rail- road stocks 23.8. And 47 public utility stocks 21.2. railroad stocks performed better than either the industrials or utilities. They fell the least and recovered the sharp- est. Industrial stocks up to Novem- ber 13 fell 55 per cent. and thave since recovered 15.1 per cent. Rails fell 37.6 and have recovered 23.8. Utilities fell 56.6 and have recovered 21.2. Recovery has been more rapid on a percentage basis in the high-priced Viewed as a whole the stocks than among the low-priced is- sues. The Hamershlag-Borg index shows a recovery of 7.1 per cent. in stocks selling below 51 and a recovery of 23 per cent. in stocks selling over 200. Paul Willard Garrett. [ Copyrighted, 1930.] ——_—-2 Steel, Leather and Rubber Have Better Days Ahead. The year end always brings a wealth of news to investors in all lines of in- dustry, and in the reviews and fore- casts made public from authoritative sources can be found news of consider- able importance to all grades of se- curities. TRADESMAN January 15, 1930 The Measure of a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. h GRAND RAPIDS SAVINGS BANK'| “The Bank Where You Feel At Home’’ 16 CONVENIENT OFFICES Dice up- on a time, you went to your banker for accommodation ... now you go to him for service. And the whole evolution of banking, as con- ceived by the Old Kent, lies in that difference. Do you know just how far the Old Kent goes to serve you? If you don’t, why not find out? An investiga- tion might prove lastingly profitable! OLD KENT BANK 36 14 OFFICES RESOURCES OVER $40,000,000.00 are eee January 15, 1930 MICHIGAN TRADESMAN 13 In the current issue of the Iron Age the prospects of the steel industry are discussed frankly. How rapidly steel output will recover is still a matter of conjecture, the publication says, but producers find encouragement in the undiminished demands of the railroads, the structural steel industry and farm equipment manufacturers, and there is fresh evidence of strength in the scrap market. The automotive industry continues to take more steel, although its orders are mainly for early needs and do not forecast more than a moderate increase in motor car production. Notwithstanding the drop in Novem- ber and December, steel ingot output for the year, at 54,600,000 tons, ex- ceeds the previous high total of 1928 by 8% per cent. Reports from the leather industry at the end of the year were a little more hopeful. This industry in 1929 ex- perienced an unsatisfactory year, due to a declining raw materials market, overproduction and severe competition from foreign countries. A better tone prevailed in hide and skin markets at the end of the year, with a firming of leather prices and indications of 1m- iprovement. The first half of 1929 was an active period for rubber manufacturers. The tire industry continued to produce al- most at capacity well into the second half of the year. In the final quarter there was sharp curtailment in manu- facturing activities at tire plants, due to the tapering off of automobile out- put. It is believed, however, that in- ventory losses of the leading com- panies should be comparatively light. The price of rubber at the end of the year was lower than at any time dur- ing 1929, William Russell White. [Copyrighted, 1930.] —_—_>- + ___ Investment Trusts Not Responsible For Break. Leland Rex Robinson in a recent talk to the American Statistical As- sociation gave an inside answer to the question: Were the investment trusts responsible for the 1929 break in stock prices? The answer to this question has never been very clear in the minds of many stockholders. Previous to the collapse new investment, holding and finance company flotations reached an unprecedented volume. Perhaps it was natural then to formulate the conclu- sion that expansion in the investment trust field in some way lay back of the market’s sharp reversal. As an offi- cer in one of the country’s leading in- vestment trust groups, and as author of the leading book on this subject, Mr. Robinson should know how much there is of truth in the theory. What he affirms is that the invest- ment trusts were the “creatures” rather than the “creators” of the declining autumn markets. When the crash came a majority of the leading com- panies of this description instead of adding to the general confusion by sacrificing securities took advantage of the situation by utilizing their re- sources to reduce average costs. They looked on the low prices of October 24, 28, 29 and November 3 as an op- portunity to buy additional holdings in sound American enterprises. In this way “they acted, in the main, as a cushion and a stabilizing force for the market, but only, it should be add- ed, to the extent of, their modest abil- ity. As unreasonable as the claim that these companies caused the crash its the complaint, equally in evidence at the time, that they did not counteract it. It might in all innocence be asked how they could have done either— since they could not possibly have done both — with an aggregate capital equivalent to less than one-twentieth of the total value of stocks listed on the New York Stock Exchange alone at the height of the market.” Mr. Robinson properly makes fur- ther distinction between investment trusts and the ordinary finance, hold- ing or trading corporation and says that whatever conclusons may be reached regarding the activities of this “rather inchoate group,” of this we are at least certain—“that the influence of the investment trusts as such has been far less than exaggerated current re- ports would indicate; that they are in no sense the force in American busi- ness which holding companies have been since prewar days; that they have been less influential in the secur- ity markets during recent months than the many sizable finance, holding and trading companies which have mistak- enly been identified with them on the principle that in this case, at least, the ‘tail should wag the dog;’ and that, for the most part, ther influence, not in any case great enough to dominate the security markets, has been in the di- rection of sanity and conservatism.” Paul Willard Garrett. [ Copyrighted, 1930.] ———_+ ++ Three Recipes For Waterproofing Fishing Lines. Whitehall, Jan. 10—You are featur- ing a page of recipes for cosmetics, cough medicine and many others which I have found ver-- good. Have you a recipe for water-proofing a_ fishing line? I have several good lines, but not waterproof. If yoy have a good recipe please mai! it to me with the bill and [ shall send you the money. eC. Ker, We have in our files three recipes adapted to the above enquiry, as fol- lows: 1. Boiled oil, two. parts; gold size, one part. Put in a bottle, shake well and it is ready for use. Apply with a piece of flannel, expose to the air and dry. After using the line two or three times it should have another coat, the application being repeated when neces- sary. 2. Apply a mixture of two parts of boiled linseed oil and one part of gold size, expose to the air and dry. 3. We have also heard that a mix- ture of beeswax and spermaceti is used. > Vas Ist? A farmer lost a calf and put the following advertisement on a post in the next village: Rund-a-vay vun red and white calf mit his two behind legs was_ black. Anybody vat bring him back pays 5 dollars. Jacob Zundering 3 miles behind the bridge. GRAND RAPIDS NATIONAL BANK ks Established 1860—Incorporated 1865 — Nine Community Branches GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank Investment Securities E. H. Rollins & Sons Founded 1876 Phone 4745 4th Floor Grand Rapids Savings Bldg. GRAND RAPIDS Philadelphia Los Angeles New York San Francisco Chicago Denver London Boston L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 14 Michigan’s Interest in Timber Pro- duction. For the best interest of the people there should be good timber growing on all public land. The State’s re- sponsibility is direct and should. be taken care of by thoroughgoing activ- ity in establishing the needed forests. The public has an interest in all for- est growth. U. S. Forest Service Tech- nical Bulletin No. 92 states the fact thus: “The public clearly has the right to require and should require thats for- est land be kept productive.” The rights of the public are enforce- able in such ways as equity and justice require. The natural laws of forest development are the ruling forces which must control and the public cannot allow, or undertake to have, other considerations control the des- tinies of the needed timber. The State must lay out its course of action in harmony with the natural law of for- est development. The increase of for- ests comes only through a process of natural growth by which annually a small ring is formed within the bark and about the heart of the tree. growth must stored in tree form until enough rings accumulate to make up a stick of tim- ber having the size and quality desired. This growth storage is the basic ele- This annual stand ment in timber production and forms the foundation structure of the pro- ducing forest. It is the growing stock which must be maintained in vigorous condition and requisite quantity. It forms a reserve to be held con- tinuously as the means and for the purpose of keeping up the business of timber production. When we institute a law requiring that the forest be kept productive then the growing stock will naturally State must safeguard by supervisory activi- proper stored be a legal reserve which the assure tthe perpetually ties which will handling of this forest growth. The public is in the business of tim- ber production wherever there are for- ests. Having the right to require that forests be kept productive the public must prepare to maintain activities that shall be for the best interest of the forests. What is best for the for- ests will be for the best interest of the people. Therefore, the public activities must be in harmony with the natural law of forest development and the grow- ing stocks should be forever safeguard- ed by adequate State supervision on a par with supervision of banking and trust corporation funds. Quoting from Woolsey’s “Studies in French Forestry,” page 218, “Working plans are necessary because it is difficult to distinguish between the capital or growing stock, which is “property held in trust” and the annual income or growth which constitutes the owner’s returns.” This elucidates and brings out the fact that the legal reserve growing stock is held in trust and only the natural annual increment of growth can be taken by the holder of title. As the State requires the holder of title to keep the productive, therefore, out of that annual income must be reserved sufficient of the pro- ceeds to assure cultural measures and forest id ses MICHIGAN work of up-keep needed by the grow- ing stock. To protect the public interest the State must see that this is done and then the taxation must be fixed in equitable ratio justly proportioned to what will remain to recompense the holder of title. In its nature as the basic element of a producing forest and as property in trust for the purpose of maintaining production, the growing stock must be guarded by the State with rights of inspection and supervision substantial- ly as a co-trustee in the interest of the public. This analysis serves to bring out the fact that the public is in the business of timber production and shows that the State must forever stand as guardian of the public inter- est wherever there are forests. The State must act and do its duty as a co-trustee; there must be control executed through an efficient Forest Service. There must be effectual supervision of the growing stock inventories or other means of checkng up the quan- tity and sufficiency of the growing stocks in accordance with working plans which shall assure the productive capacity. We, the people, are in the timber production business. We must see to it that the good timber has proper chance to grow and that there shall be no over-cutting to deplete the growing stocks. We are to deal with the trees as forming the most useful natural resource which waste land is capable of producing. We must see to it that the State de- fends the growing timber and_ pro- motes its best development in the in- terest of the general welfare. Frederick Wheeler, President Michigan Forestry As- sociation. —_+ ++ Show Colored Crystal Jewelry. An outstanding feature of new lines of novelty jewelry is the introduction of crystal pendants for street and sports wear in colors to match the newest silk shades. Heretofore clear crystals only have been available. The trend to colored crystals is also mani- fest in lines of beach costume jewelry, in which the crystals are combined with colored stones, carved wood and silver finished metal. Wood pendants continue to receive attention, the new designs featuring walnut and the use of metal tracery designs upon the wood. In stone set metal pendants, aquamarine and white coral are two of the newest shades. ——_—_» ++ Offer Low-Priced Electrical Items. In an effort to meet the requirements of their customers manufacturers of popular priced electrical appliances for homes are developing electric ‘irons, toasters and sandwich toasting devices to retail at $1 and $1.50. The mer- chandise is being brought out in stand- ard sizes and is intended for use as price leaders. Producers are now as- sembling and pricing their new lines in anticipation of the visits of buyers during the latter part of this month. Orders are scant at present and those received are for immediate require- ments only, TRADESMAN Correct. “Pa, what is diplomacy?” “Diplomacy, my son, is telling a girl that when you look in her eyes time stands still, when she has a face that would stop a clock.” FIRST MORTGAGES GRAND RAPIDS and MUSKEGON 6% to 7% bass Gilt Edge Land Contracts. VAN DYKE CO. 203 Industrial Bank Bldg. Grand Rapids, Michigan INVESTMENT SECURITIES The Industrial Company Associated with Union Bank of Michigan Grand Rapids, Michigan Resources over $5,600,000. RECEIVER’S SALE OF REAL ESTATE Sealed bids will be received until 12 o’clock noon on January 31, 1930, for the purchase of the real estate of the IMLAY CO-OPERA- TIVE COMPANY, being Lot 7 and twenty and one-half feet off the east sde of Lot 6, Block 18, of Palmer’s Addition to Imlay City, Michigan. Upon which piece of land stands a_ two-story brick building situated at the corner of Main and Third Streets (both paved), Imlay C ty, Mich., the lots backing to the Grand Trunk depot yards, with’ side track facilities. The building is suitable for two stores, one 24x100 feet and the oth- er 24x60 feet, or the two can eas- ily be converted into one; has full basement with hot-air heat. Would make a fine small factory build- ing. Possession can be given April Ist, 1930. The right is reserved to — or all bids. Address ALBION W. HUBBELL Receiver Imlay City, Mich. January 15, 1930 A Two-Fold Investment Service A personal and business service that charts an in- vestment plan to fit your income and selects securi- ties suitable to that plan. LINK,PETTER & CO. Incorporated Investment Bankers and Brokers Grand Rapids Muskegon * Fenton Davis & Boyle Lavestment Bankers v Detroit Grand Rapids Chicago Just What Is Investment Consider the word ‘“Invest- ment’”’ with regard to ‘‘Earn- ings’—and Banking with re- gard to Honesty, Integrity and Security. Your Invest- ment Banker does keep faith. GEO. B. READER Wholesale Dealer in Lake, Ocean, Salt and Smoked Fish 1046-1048 Ottawa Ave., N., Tel. 93569 GRAND RAPIDS, MICH. TT. rae : Be 4 a January 15, 1930 MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE Testing Building Material To Deter- mine Resistance To Fire. The loss to commerce and industry from fire constitutes a serious drain on the natural and created resources on which their activity depends. Of the yearly property loss from fire of near $500,000,000 a large part is attributable to relatively few fires, each involving a large loss. Such fires occur mainly in manufacturing, mer- cantile, and storage occupancies with relatively large buildings, and building areas and high concentration or value of contents. In addition to the property loss as such, there is a further effective loss from fire consisting of cost of fire pro- tection and extinguishment, cost of in- surance and loss of production and time of workers where fires have oc- curred. These, together, constitute an economic loss greater than the prop- erty loss itself. In many cities the cost of fire de- partments and fire protection equals or exceeds the property loss from fire. The seriousness of the disturbance of fires to normal functioning of com- mercial and industrial establishments is attested by the fact that, in spite of insurance coverage, a considerable per- centage of those suffering total or high loss from fire do not again resume operations. On account of the large prospective gain in fire safety from improvement in structural conditions, the fire re- ssitance activities of the Bureau of Standards have been concerned mainly with the fire resistance of materials and members entering into the con- struction of buildings, the severity of fires that can result with given amounts of combustible building con- tents, and the protection afforded by devices such as insulated record con- tainers. Some work has also be€n done on the fire hazard of materials constitut- ing the contents -of buildings, from the standpoint of susceptibility to spon- taneous ignition or explosive effects. In the standard fire resistance test, the material construction or device is subjected to a furnace fire, the intens- ity of which is controlled so that given average temperatures obtain in the furnace chamber at stated times after the fire is started. The other test conditions will vary with the type of construction or device to be tested. Some of the first experimental work conducted by the Bureau in co-opera- tion with other organizations inter- ested was on building columns. As subjected to fire these members are important in maintaining the integrity of the structure and preventing col- lapse that would induce spread of fire not only within the building concerned but also to neighboring buildings. Among the interesting facts uncov- ered in these tests it was found that wood columns with metal caps and connections to the floor beams fail first, not from weakening of the col- umn itself but from softening of the wood next to the metal cap, causing slipping of the column on its bearing. By substituting Portland cement con- crete for metal as material for the caps the fire resistance of the column was nearly doubled. The fire resistance of bare steel col- umns was increased from 20 minutes or less to from 134 to over 7 hours by the application of a 2 inch thick cov- ering of concrete. The fire resistance of nominally similar coverings was found to vary greatly due, in the case of concrete given above, to differences in the mineral composition of the sand, pebbles or broken stone with which the cement was mixed. In another series of fire tests with concrete columns it was shown that a large improvement in the fire resist- ance of concrete made with aggre- gates having mineral composition that induce cracking and spalling as ex- posed to fire, can be obtained by plac- ing metal mesh near the surface of the concrete or by applying protections to the concrete such as plaster. While fire walls of brick have long been recognized as valuable aids in re- stricting the spread of fire, no quanti- tative measurement of the protection afforded had been made until walls comparable in size to those built be- tween floors in buildings were sub- jected to fire tests in the Bureau’s fur- naces. As subjected to the standard furnace exposure on one side, fire re- sistance periods from 1 heur for the 4 inch thick partition to 9 hours or more for solid walls 12 inches thick were developed. Several types of hollow brick walls were also tested as also over 200 walls from 8 to 16 inches in thickness, built of hollow clay tile, that gave a com- parable range in fire resistance. Fire tests of light interior plaster partitions also indicated properties valuable in restricting the spread of fire with proper choice of materials and design. Having determined the fire resistive values of building members and ma- terials in terms of the time they with- stand the fire test, the information needed in order to apply them with economy and_ safety as_ protection against fires that may arise in build- ings, includes knowledge of the sever- ity of such fires. The combustible contents of commercial buildings range from less than 10 pounds per square foot for light office occupancy to 60 or more pounds per square foot for some mercantile and storage buildings, assuming the contents to be distributed uniformly over the whole room area. To obtain information on the tem- perature and duration of fires that can occur under these varied condtions, two fire resistive one-story brick and concrete buildings were built and out- fitted with discarded furniture and other contents to simulate some of the occupancies concerned. These were burned out several times and the tem- peratures in all portions of the build- ings measured from the time the fires were started until the ruins cooled down. By comparing the temperature and duration of these fires with that of the standard furnace test, it is possible to form a fair estimate of the equivalent severity of fires that can occur in fire resistive buildings with given amounts of combustible contents. Thus fires where the combustibles averaged 15 pounds per square foot gave a fire severity equivalent approximately to the first 1% hours of the furnace test and for combustible contents of 50 pounds per square foot the fire sever- ity was about equivalent to the first 6 hours of the same test. S. H. Ingeberg, Engineer Bureau of Standards. —_— oe. Still “Trading Down” on Dresses. Despite reports to the contrary, one of the important factors in the dress industry maintains that many of the big stores are still “trading down” on dresses in the popular-price class and burdening manufacturers with the problem of meeting retailers’ price views, giving honest values and mak- ing a legitimate profit. There is no real reason why a retailer should sell a $10.75 “wholesaler” at less than $15, yet there are cases where stores have priced the goods as low as $12.95. So far it has been the manufacturer who has “paid the piper,” but it is obvious that this cannot continue. Phone 86729 Night Phone 22588 THE INVESTIGATING AND ADJUSTMENT CO., INC. COLLECTORS AND INSURANCE ADJUSTERS Fire losses investigated and adjusted. Bonded to the State of Michigan. Collections, Credit Counsel, Adjustments, Investigations Suite 407 Houseman Building Grand Rapids, Michigan Has paid from 40 to 68% stock companies. 444 Pine Street. Calumet THE FINNISH MUTUAL FIRE INSURANCE COMPANY Calumet, Michigan Pays the BIG PROFITS In the Fire Insurance Business TO ITS POLICY HOLDERS for 32 consecutive years, Issues Michigan Standard Policies— at Michigan Standard rates. Accepts Mercantile and Dwelling Risks. Has more Assets and Surplus per $1000 than the largest Phone 358 OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying TeNeCotis BO) Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER Affiliated with 320 Houseman Bldg. The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY Grand Rapids, Mich. 16 MICHIGAN TRADESMAN January 15, 1930 SNOWBOUND FORTY HOURS. Event Long To Be Remembered by the Participants. One of the very severe winters which occurred in the earlier part of the eighties gave several Michigan travelers an experience we are not Ikely to forget as long as we live. In making the trip from Muskegon to White Cloud, Big Rapids, Luding- ton or Manistee, the evening trains left the former city at 5 p. m., too early for the good dinner at the Occidental prepared ‘by Mother Barney. As Charlie Mehrtens and his good wife always had a most excellent dinner all ready on the table on the arrival of the train at White Cloud, we always pre- ferred to wait until we got there, about 6:30. The trains meeting there would always wait thirty minutes for us to enjoy the brook trout, strawberry shortcake and other fine things in season. On the afternoon under discussion we left Muskegon with a fierce South- western raging. It was snowing hard and the wind was piling the snow up in drifts, but with two good engines, six section men and a lot of snow shovels for them and the passengers to use when needed, we had no doubt we could get through. But the storm increased as we proceeded, and we were about an hour late when we reached Fremont, about half way to White Cloud. A few miles beyond was a long, deep cut, and we knew we would be very fortunate if we got through. Just before we came to the cut we heard the engineers crowding on all the speed possible, and when we go in there, clouds of snow came flying back, cov- ering the windows, and pieces of sleet and ice rattled against the ventilators on top of the coaches. We _ began running slower and slower, although the engines were laboring and using all the steam possible. Finally we came to a dead stop right in the mid- dle of the cut. The section men bundled up and so did most of the travelers who had overcoats, caps and gloves or mittens, and got out in the storm to shovel, but it was snowing so hard and blow- ing a gale, so that as fast as we would shovel out a hole in the snow and move. on to another place, the first hole would be filled in half the time it took us to dig it, so we decided the shoveling was useless. All went back in the coaches, after we had carried a good supply of coal from the engines back into the coaches, as they were still heated by a coal stove and steam pipes in each car. In a short time the cut was filled completely full and only a small part of the rear coach could be seen. After going back into the coaches, we discovered that two travelers who had light overcoats and gloves had not They had found a sample case with cookies and crackers in it and were helping them- selves, but we organized a vigilance committee at once, took the cookies and crackers away from them and carried them back to the rear coach, where there were two mothers with five children and not a crust of food. gone out to shovel. We told them they had better put the kiddies on rations, as we could not tell when we would have any more for some time. In order to pass the time away, we went in the smoker and effected a com- plete community organization. We ballotted for a justice of the peace and a constable. One of the crowd who owned the cookies and crackers swore out a warrant for the two who had taken them. Court was convened, at- torneys and jurors were chosen, and I tell you the legal ability displayed and the pleadings presented to the court were of the very highest order. As I remember, Charle Robinson was elected justice, George McKay constable, George F. Owen and the writer prosecuting attorneys and Man- in the smoking car from the engine, and the constable was to see that they kept the coal box filled, and they did so. The next morning, regardless of a prominent notice forbidding gambling on the trains, four traveling men whose names I will not mention for their families’ sake, were detected in a quiet little game of Black Jack back in a corner of the car, and a warrant was at once sworn out for the four, court was convened, jury and attor- neys chosen, and they were convicted before the jury left their seats. The justice ordered them to pay over to the constable every cent of their earn- ings from the game and the officer was to divide same, which was about a dollar and a half, among the kiddies Lloyd M. Mills. ley Jones and “By Gee Cripe” Jen- nings attorneys for the defense. The scoring the defendants got was a plenty. I well remember one point that my partner, George Owen, made when the said, “It has been an old legend that a man who will steal candy from a kid is the meanest kind of a man, ‘but what shall we say of one who takes the little food he has from him? Gentlemen of the jury, the English language does not possess words burn- ing enough to brand such a felon as this.” In spite of the eloquence of Manley and “By Gee,’ the jury promptly brought in a verdict of guilty in the first degree, and the justice, after con- sulting with the four attorneys, sen- tenced them to carry all the coal used in the rear car. I tell you it made a lot of happy little hearts. The storm continued all through the first night and day, and the second night, piling up the snow in high drifts. The temperature was below feezing, but we were able, by keeping the coal stove near cherry heat, to keep the coaches fairly comfortable. One of the boys had some samples of heavy wool blankets in a trunk in the baggage car, and he took them back into the rear coach, and with some extra seat cushions, we fixed up some very comfortable beds for the kiddies and the mothers, but the remainder of us used the double seats and our overcoats. During the second night, along to- ward morning, the storm abated and the brakemen and one of the section men with us struck out early across the fields for Fremont. The remainder of us bundled up, grabbed snow shovels and got out to free the train from the snow, tightly drifted and packed under, around and over the en- tire train. When we had the job about finished, shortly after noon, we heard some lively hallooing across the fields over near the road, and discovered three or four men with an ox team and sled headed for us, which later proved to be Johnny DeHaas and Billie Rounds, the hotel man and liy- ery man, the brakeman and section man with a lot of food. On the ar- rival of our relief messengers at the DeHaas house, Mr. and Mrs. DeHaas had immediately prepared a good hot dinner, a big camp coffee pot full of boiling coffee and milk for the kiddies. To keep it warm, they had chained a flat box on the sled, filled the bottom with hot sand, and on that placed a lot of hot stones and on these placed the kettles of cooked meats and veg- etables and the coffee pot. The weather was but slightly above zero. Straw was packed above and around the kettles and over this a heavy can- vas covering was laid. Although they had been nearly two hours on the trip the food was in excellent shape, and I tell you the whole outfit did nothing else for the next hour but stow away that good dinner where it would do the most good. About the middle of the afternoon a snowplow with two engines and about fifty men reached us. In an hour or so, we had the train all shov- eled out and reached White Cloud about 7:30 and found a fine hot sup- per awaiting us there by Charlie and Mrs. Mehrtens. The ox team wth which Johnny De- Haas came to our relief was one he had used in his lumber camps to break out the roads with, or they probably could not “have waded through the snow from two to four feet or more. Billie Rounds and the two others walk- ed by the sled to keep it right side up by ‘holding on to stakes in the side of the sled. Lloyd Max Mills, New Salem Hotel, Salem, Oregon. — +2 > I’m Wondering. I’m wondering what would happen if it were possible for a man uncon- sciously to record each and every thing he says during the day, and at night, when all alone, have the record of his angry words, his pleasant sayings, his grouchy cracks, and his genial com- ments all reeled off to him in their infuriated inflections or kindly tones. We talk much about seeing our- selves as others see us; but what a wonderful influence our words would have on our minds if we could only hear ourselves as others hear us, par- ticularly at a time when the door of contact with others is closed and we are alone—alone in the stillness of that hour when the crickets sing and our conscience is calling. —>----—____ Just Before the Battle. She: When I married you I thought you were a brave man. He: So did everybody else. af; % » January 15, 1930 MICHIGAN TRADESMAN 17 Best Cuts To Be Made From The Plate In this article and in the two to follow, cuts from the plate are to be considered. As explained pre- viously the plate, shoulder arm, shank and brisket constitute the rattle. These instructions on the plate include both bone-in and boneless cuts to meet different trade demands. The short rib roll and boneless brisket are taken up at this time. Making the Short Rib Roll The short rib roll is a neat’ and compact cut requiring little space in the display case. 1. Cut 2-inch strip from rib ends of plate. 2. Roll into shape and fasten with a skewer. Making Boneless Brisket The following illustrates the correct way to remove the bone from the brisket. The boneless brisket is especially adaptable to use as corned beef. ‘ 1. Separate brisket from plate leaving 5 ribs on brisket. 3. Lift off the ribs. 2. Bone brisket by cutting meat clear from breast-bone. 4. The completed boneless brisket. 18 DRY GOODS Michigan Retail Dry Goods Association. President—F. H. Nissly, Ypsilanti. First Vice-President — G. E. Martin, Benton Harbor. Second Vice-President—D. Mihlethaler, Harbor Beach. Secretary-Treasurer — John Richey, Charlotte. Manager—Jason E. Hammond. Lansing. Back To An Era of Tucks and Pleats. This season the choice of a hat is the test of a woman, sartorially speaking. Never have there been so many oppor- tunities to find the perfect hat, which individual so many will enhance one’s charn.. And opportunities to go hopelessly astray never have there been and eclipse one’s self completely—just as the woman who walks the streets on a rainy day trailing georgette or silk flapping at her ankles is certain to find herself a crowning confection whose only rightful place is with wisps of under glass in a museum devoted to 1930 horrors of the mode. As always, simplicity is the test of true the best of the new frocks manage to achieve an effect of subtle simplicity, despite their elab- orate detail and workmanship, so the hat worn by the really smart woman will have a simple casual air, and will not distract the eye from the effect of the ensemble. But here, as in frocks, it is simplicity of sophistication rather than naivete, and is achieved by miracles of patient handwork, perfect fitting, artful tucks, pleats and folds which in the end produce the perfect frame for the face of the wearer. For the so-called “dressmaker” mode, the mode of handicraft and de- tail, has markedly affected the new hats, and the true milliner, in whose deft fingers a flat piece of felt be- comes a masterpiece of smart lines, has chic. As returned to her own. Never has there been such variety in hats. The hat with a brim has definitely returned. But it is a brim with a difference, designed to reveal rather than conceal the face. This ef- fect is achieved in various ways. The brims of the new cloche hats are shal- lower in the front than at the sides, and the front of the crown is frequent- ly an inch shorter than the back. Sometimes a bandeau is introduced, or, when the hat is steamed, the brim is pinched back against the crown to give a becoming lift. Sometimes the brim is folded back in the front and finished with a knot or ornament, revealing the face in becoming lines. The new brim designs seem to prom- ise that fur collars are destined to be worn on the first Spring suits, for those Spring hats that have recently been imported from France make pro- vision for them. The cloche brims sweep down and back in a widening line as though starting to imitate the sou'wester, but just as they reach the point where they would be in the way of the collar a wide wedge-shaped piece is cut out or the back is crumpled against the crown and held with a saucy little bow, giving the same ef- fect as though a triangular piece had been cut out. When the brim is ac- tually cut away the trimming is usually laid against the back of the crown in an up and down line, which permits the lower part to lie against the neck. Even newer than the hats with MICHIGAN simulated bandeaux and the evenly drooping brims cut away at the back are those bandeau hats with the brim laid in short pleats at the right side to lie rather closely against the face, while the brim flares out at the left in a becoming scooped dip. This is a model capable of being interpreted in every mood from the tailored hat to the filmiest of afternoon creations, but whatever the spirit or the medium in which it is made, its trimming will be found nestling at the right side as though to hold the pleats against the cheek. Hats in this style have a way of achieving the envied Gainsborough silhouette, the slanting, picturesque line which runs like a motif through all the new Spring millinery. One finds this same charming slanting line in the off-the-face models, as well as in the hats that have brims. Small hats are by no means abol- ished. For early Spring Le Monnier is making tiny caps of straw, tucked . to hug the head tightly, and all the leading Paris designers have versions of the beret, some severe, others draped to give a softened effect. A hint of a new trend is indicated in Rose Valois’s sailor hats, which she is introducing for Spring and resort wear. It is almost a- decade since we have seen the sailor, but it is quite pos- sible that, with suits and shirtwaist blouses to the fore, we shall see this classic shape return to favor. The hat materials are of course in- fluenced by the new silhouette. Straw is very important, but has by no means superseded felt, and fabrics are promised a great vogue. Combinations of materials are a feature of many of the smartest hats. ———~.>- > New Touches of Lingerie Both Flat- tering and Smart. Neckwear, which has come and gone with the fluctuating fashions, is very much in evidence this year. It is one of the fine points in the distinctly feminine styles, so long in eclipse, while dresses were finished with a severely tailored line at the neck and wrists. That style has partially given way to the engaging and always youth- ful manner of dressing the neck and sleeves with crisp linen or some soft lace or mousseline—which are equal- ly flattering to a girl of sixteen or a woman of sixty. Modistes say that a set of white collar and cuffs will take years off the age of any frock and of the woman who wears it as well. Three years ago it was difficult to find a lace collar in Paris. They were not worn, it was said, except by brides and dowagers. Now some of the latest daytime dresses from the other side, formal and informal, have collars, and -sometimes cuffs also, of lace or fabric. Maggie Rouff is making some delight- fully original frocks finished at the neck with soft mousseline, linen and lace. Dresses for the younger women and misses this season appear to have been designed with the particular idea of adding collar and cuffs, a gilet or fichu and jabot, and are of the sort to make a girl or debutante age look even younger, and altogether chic and dainty. Every frock for little girls now has a collar of some material that TRADESMAN will stand tubbing and come out fresh and lovely. Some are ornamented with needlework, in white or colors, sup- plying a decorative note in the costume and others are of linen, voile, batiste or organdie. Frocks for juniors and misses are shown with detachable collars and cuffs of which there may be several changes for each dress. These are made of white, off-white or ecru linen, and of plain organdie. —_» > Derbies and Opera Hats Gaining. Sales of derby hats at retail are easily running 10 per cent. ahead of last year at this time, according to a leading retailer. He finds that the vogue for velvet collar overcoats has done much to aid derby sales, together with the tendency of more consumers to purchase a derby “as an extra hat.” The sale of opera and silk hats has also gained, although not to the same ex- tent as a year ago. The period of greatest demand for these hats, this executive said, runs from about the middle of this month to March. ——_-+ > A Few Drops of Scotch. Have you heard of the Scotchman who —would give a thousand dollars to be a millionaire? —went crazy because he bought a score card at the ball game and neither side scored? —stood on the street corner with two slices of bread in hand, waiting for the traffic jam? —talked through his nose to from wearing out his false teeth? keep January 15, 1930 Do You Want Big Volume, New Customers, Large Profits, Brisk Future Business? Or If You Want To Retire From Business —Then You Want a Jos. P. Lynch 10 Day Sale. REMARKABLE VALUES! Dinee Gell can now be sold profitably in com. petition with ANY Nets! Double or single net, cap or fringe, bob or regular—all natural shades —black, dark brown, medium brown, light brown, blonde, ash blonde, drab and auburn — were $9.60, NOW $9.00 a gross! Special shades—grey, white, laven- der and purple—in above styles— were $15.00, NOW $12.00 a gross! We also import the high qual ty ONICEHY Hair Nets. Have us quote you on your own brand. NATIONAL GARY CORPORATION Successors to NATIONAL TRADING CO. and THEO. H. GARY CO. 251 Fourth Ave., New York, N. Y. 535 South Franklin St., Chicago, Ill. A large immediate increase in sales, no drastic mark- downs, and hundreds of new customers at practically a normal advertising cost. That is what a Joseph P. Lynch 10 day sale can do for your store. Furthermore — a Jos. P. Lynch sale tones up store morale, and actually creates tremendous good will which results in larger future busi- ness. May we furnish definite, con- vincing proof of how the Jos. P. Lynch 10 day sale achieves success in any store, large or small, regardless of where located, or local busi- ness conditions? Write to- day For Full Details. There is no obligation. Nationally known merchan- dising expert, whose origin- al, dignified and high class sales methods have won the endorsement of hundreds of leading stores from coast to coast. The JOSEPH P. LYNCH SALES CO. 3rd Floor Home State Bank Bldg. GRAND RAPIDS, MICH. January 15, 1930 MICHIGAN TRADESMAN 19 SHOE MARKET Michigan Retail Shoe Dealers Association President—Elwyn Pond. V ce-President—J. E. Wilson. Secretary—E. H. Davis. Treasurer—Joe H. Burton. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. Fashion Trends in the Shoe Industry. Miss Elizabeth says: “From a style standpoint the most in- teresting thing about interviewing re- tailers throughout the country is the fact that they all agree on color. Naturally in the South and Southwest the emphasis is on light shoes, in the East and Middle West and Northwest, on dark, but retailers were unanimous in their liking of one or two shades of brown, one or two beiges. Ambrose “The outstanding feature of the sea- son is the fact that neutral beige shoes (the suntan shades) are losing much of their former style importance. eral, retailers are buying a few shoes in these shades, in conservative models, but they feel that the smart woman will wear cocoa brown shoes for spring, very pale beiges and white for summer. In other words, because of the style importance of brown as an accessory color “the shoe to wear with everything” is brown, this spring, in- stead of neutral. are especially effective with the pastel tweed suits that are expected to be a volume fashion for early spring street wear. “Very pale beiges—light enough to contrast effectively with a sunburned stocking—are popular for summer afternoon wear in the North, Middle West and Northwest, and for early spring wear in the South and South- west. There is every prospect of a good white season, also. In gen- These new browns “The question of navy blue is very much to the fore in the minds of re- tailers, because of the general dis- appointment in this color during the past fall and winter. Since it is recog- nized that navy blue will be an im- portant costume color for spring, most retailers are holding their stock of navy blue, instead of putting it on sale. They are also buying some ad- ditional shoes in the new bright blue called Larkspur. : “Dark green was so successful this winter that most retailers feel it will carry over until Easter. There is no question that Cuban-heeled dark green shoes, with bags to match, will be very smart in contrast to the light green tweed suits that are expected to be so important this spring—but sales- men must be trained to suggest this fashion, if it is to be successful. Dark green shoes on high-heeled lasts will be smart with the new prints on dark green grounds. “Lighter green shoes should sell well for late spring and summer. In dress fabrics, two important ranges of green are coming through—blue-greens and yellow-greens. These two fam- ilies are about equal in style import- ance—the blue-greens are a trifle new- er, the yellow-greens (much softer than the Chartreuse of last year) seem, at this writing, destined for a little more volume. Unless a shoe retailer’s stock is very extensive, it should not be necessary for him to carry both a yellow green shoe and a blue green shoe—either shade is good. In a de- partment store, the shade featured should correspond to the dress shade featured by that store. “Pastel shoes, in kidskin or fabric, are very important this season—the proportion to the rest of the stock can only be determined by the merchan- dising policy of the particular store, because, obviously, a family shoe store will do much less business of this type than a high-style women’s shoe store in the same city.” The foregoing observations by Miss Ambrose are based upon interviews with outstanding retailers throughout the country during a recent trip cov- ering more than eight weeks, which took her to the Pacific Coast. This trip was devoted to showing the new spring colors and getting the reactions of re- tailers. She was therefore able to ob- serve closely the sectional variations in color and style preference. In the course of her trip she talked with many merchants and buyers and ad- dressed a number of meetings of sales- people. Miss Ambrose declared that despite the sectional differences, she found a opinion among shoe buyers as to the dominating color and fashion trends > remarkable unanimity of for the coming season.—Boot and Shoe Recorder. ———_+++___ Harking Back To Early Days. Rix Robinson, whose appearance in the Grand River Valley antedated that of Louis Campau, operated trading posts at Ada and Grand Haven. In the spring of 1838, the Grand Haven com- pany, of which Robinson was the con- trolling spirit, had about 15,000 logs rafted into the bayous of lower Grand River staked to the shores. Heavy winds set the logs adrift and the marshes were covered with them. Robinson complained that the agent of the company had not caused the He did not think the currents and the winds logs to be properly secured. which crossed the bayous would cause a breakage of the fastenings. A _ re- currence of the winds and increased action of the currents caused the logs to move over larger areas of the Robinson called Uncle Mike, a teamster, to get out two yoke of oxen and drive them to the marshes. After three logs had been recovered Robinson ordered Mike to put the cattle in a shed. What are you going to do with the three logs you have se- cured?” Mike enquired. “I shall place them in Mr. Ferry’s cellar and see if I can keep them there,” Robinson re- plied. . Pierre Constant was the first trader with the Indians in Ottawa county. In 1810 he was the agent of the British Fur Co. at Mackinac. His wife was an Indian woman of remarkable beauty and intelligence, by whom he had six children. Constant was brave, honor- able and possessed undaunted qualities which the average Indian trader did One daughter married William Lasley, a pioneer of the White Lake region. Henry S. Lasley, a son, was for a number of years engaged, until a comparatively recent date, in the sale of merchandise in Montague. Francis M. Burton, of Grand Rapids, marshes. not possess. taught the pupils attending the first school that was opened in Allendale in 1855. His compensation was $10 per He was a capable teacher. Several years later he treked to Ore- gon to win both fame and fortune. George B. Woodbury, who platted the village of Lamont, was a practical month. joker. A man from Monroe, who con- sidered himself of much importance, came to Muskegon with a quantity of It was not entirely worthless, but considerably depreciated in value. As he was far from home among supposedly ignorant people he wildcat money. endeavored to purchase lumber and pay for it in depreciated currency at par value. A raft of lumber lying in the river was the property of Samuel Rose. Woodbury sold the raft to the speculator, agreeing to wait for his pay until the lumber should be hauled out of the stream, telling all who were present to keep the joke quiet. The speculator worked three days in the water and got out 25,000 feet of lum- ber, when Mr. Rose, who had been up the river, returned and exposed the joke. The speculator disappeared. Arthur Scott White. ——__»> >. ____ The Linen Hat Makes Its Bow. Paris has evolved a new linen for millinery. used in the first of the fabric hats in Ordinary dress linen was the Paris collection, but realizing its deficiencies a new weave exactly re- sembling dress linen but with the body of a straw and linen combination has appeared. This has stiffness enough for the little brimmed hat, as well as for the draped toque. Starching the linen desired for the brim is another Paris exper.ment; tailor’s canvas, which in itself is quite stiff, is used in its natural color for the brimmed resort hat, its dull ecru tone relieved with colored embroidery or in- sets of narrow gay ribbons. Shantung sports hats accompany the Shantung frock or Shantung serves as facing on the brimmed straw hats, vie- ing for popularity with the polka- dotted materials which are smart at the moment. This interest in the polka-dot with the arrival of Rodier’s tuslikasha, with a small white polka-dot woven through it. This material is being used received its first impetus either as a complete facing or merely as a band on the under side of the hat, in which case it is repeated as a facing for the trimmings, and is so effective in these ways that it has brought forth all sorts of other uses for polka-dots. Felt is painted in tiny dots, ribbons are dotted and even the little feather bits have their dots. Felt and Shantung are a new com- bination adopted by Agnes, who makes charming little bonnet-shaped hats of alternate folds of the two fabrics, fin- ished with a bow of felt at the side back. baku has part of the crown made of black felt, and where the two fabrics join is a stitched band of vivid green Shantung. satin and grosgrain, and satin and felt join forces in many of the tiny hats A wide-brimmed hat of natural Straw and belting ribbons, and berets for early Spring. EE Bragging is usually an attempt to hide ignorance. Salesmen Are Coming with forty-two styles in Men's and Young Men's Shoes for Spring. Five and Six Dollar Retailers Carried In Stock. Herold Bertsch Shoe Co. Manufacturers of Quality Footwear Since 1892. Grand Rapids, Michigan. L. H. BAKER, Secy-Treas. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY FIRE AND TORNADO INSURANCE ae. ._..-----$200,000.00 Saved to Policyholders Since Organization -___-_-_-- 380,817.91 Write to Lansing, Michigan 20 MICHIGAN January 15, 1930 TRADESMAN RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President — A. J. Faunce, Harbor Springs. First Vice-President—G. Vander Hoon- ing, Grand Rapids. Second Vice-President — Wm. Schultz, Ann Arbor. Secretary — Herman Hanson, Rapids. Treasurer—J. F. Tatman, Clare. Trustees—O. H. Bailey, Lansing; M. C. Goossen, Lansing; Grover Hall, Kalama- zoo; O. L. Brainerd, Elsie; Ole Peterson, Muskegon. Grand Utterly Wrong Attitude on Credit Transactions, Retailers generally but grocers in particular have an entirely wrong con- ception of credit, its functions, its limitations and the correct handling of it. It is not surprising, therefore, that such a number of retailers fail as credit administrators. I have before me an article wherein is reported, How to Refuse Credit Without Giving Offense. There are listed in that article seven specific rea- sons which can be handed to the ap- plicant to explain why we cannot ex- tend credit to her. some of those I may examine but I want first to emphasize that credit should be sought, should be gone after vigor- ously, by the merchant who seeks the Lest and most profitable customers. later on, To look at credit as something al- ways to follow on the customers’ ap- plication and then to be granted or declined after investigation is to look only at the negative the least side. Further, under this system initiative is left entirely with It should be with the merchant in by far the greater number of instances. For it is the merchant who wants good credit trade more than it is the customer who seeks it. Final- ly, if the matter is analyzed with any- thing like logic, we shall find that the customer who seeks credit is apt to be the least desirable “risk.” For the good risk is apt to be placed already, with an established account in some well-managed store. Consider these facts as well estab- lished: That the most prosperous gro- cers in any community are those who carry the heaviest lines of credit and that such grocers are prosperous out of the ordinary for the very reason that they have “the best people’ for customers. If we think of such facts —facts always familiar to the neigh- bors of such grocers in any town— surely we shall reason further that such credit trade is worth having. And if it is worth having, it is also worth going after. If we get that thought in our minds, we shall automatically change our out- look from the negative to the postive. No longer will we be content to “ac- cept” such desirable credit as happens to come our way, but we shall vigor- ously go after that character of credit trade. A needful preparation. [I side, profitable the customer. ” preliminary is adequate might that goes without saying were it not that in fact say it hardly goes even with a lot of say- ing. For it is mighty difficult to get grocers awakened to their own crying need for credit education. Yet a mer- chant of any kind who extends credit without adequate preparation is all but absolutely certain to end in grief with the firm conviction that credit is too risky for him, whereas it was not credit at all that was at fault. The fault is entirely his own. Hence let any merchant examine his own capacity to extend credit first. Let him look into his own resources to determine precisely how much credit he is ready. to carry—right now, to- day. For it must be understood as a necessary preliminary that no mer- chant should carry more credit than he can handle within his own capital, without losing discounts to do it. That means that it is just as im- portant for a merchant to maintain his own credit unimpaired as for him to seek more trade through the extension of credit. This examination by a merchant of his own resources will lead him to learn not only how much credit he can carry, but for how long. That is his first limitation. Next follows study of his trade to determine how long—or how short—his terms to his customers must be. Hardly any element can be more im- portant than this one, for in making this study he must necessarily pass in mental review every customer he has and every buyer of groceries he knows to set an average of proper limit of time on his proposed accounts. It is quite possible that such study may reveal that he has no present cus- tomers who would be safe credit risks. Let that fact sink in. Let me repeat it: It is entirely possible that such study may reveal that not a single customer who now comes to the store promises to be a safe credit risk. Again, it is more than likely that a fair, cool headed appraisal of his trade will reveal that he has among his peo- ple a small nucleus of customers who are not merely “safe’’ for credit, but whose credit trade will be more profit- able than their cash trade. The point here is that there is no business sense whatever in seeking or even thinking about credit trade un- you can make more money by adding credit than you are making now; and finally, no man can make such a trade appraisal without learn- ing things so valuable about his busi- ness that he will be better off in a thousand ways than he was before. less Next thought: Regard credit as an adjunct to your business, a tool with which to build business. That is a wonderful thought to have—that what- ever we plan to do shall be directed toward the construction of a bigger, better, a stabler, more enduring busi- ness edifice. Get that thought firmly in mind and you will have advanced already very considerably. Now, what kind of credit shall we go after? First, we may find that our best credit trade is among those whose accounts are to be paid weekly. This can be determined by careful ex- amination not from our only own knowledge, which never should be trusted alone, but by proper reference consultation with our local merchants credit organization. And let me add that if your town has no such organization, it is up to you—and (Continued on page 31) to and The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS “ie wie MICHIGAN Always Sell LILY WHITE FLOUR 4 ‘The Flour the best cooks use.”” 4 Also our high quality specialties Rowena Yes Ma’am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. ASSOCIATED TRUCK LINES The Outstanding Freight Transportation Line of Western Michigan. State Regulation means Complete Protection. ASSOCIATED TRUCK LINES Phone 93401 108 Market Av.. Grand Rapids, Mich. In More Homes Everyday RALSOM 7 America’s ‘Finest Bread \ SANCTUM BAKORIUM \\ NEWS Holsum is first made right— then sold right—and finally backed by one of the strong- est publicity campaigns ever released. Uf wish to thank their many loyal customers for their support and confidence during the past year. May the NEW YEAR be filled with an abundance of HAPPINESS and PROSPERITY. PUTNAM FACTORY NATIONAL CANDY CoO., INC. GRAND RAPIDS, MICH. , CHICAGO—GRAND RAPIDS ROUTE Merchant Freight Transportation with Store Door Delivery Over Night Runs between Chicago and Grand Rapids DAILY SERVICE GRAND RAPIDS MOTOR EXPRESS COMPANY General Offices 215 Oakes St., S. W., Grand Rapids, Michigan Chicago Terminal 1800 South Wentworth Ave. e January 15, 1930 MICHIGAN TRADESMAN 21 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E ®. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Standard Quality of Meats Obtained By Grading Service. Every business, of whatever nature it may be, depends for its growth and financial success upon its ability to satisfy its customers. Its continuity of output and stability of the structure in general must, of necessity, be meas- ured largely by the reception accorded its products by the consuming public. Someone long ago origignated the slogan ‘“‘a satisfied customer is the merchant's best advertisement.” Whether or not this is literally true of all kinds of business it is most certainly true of the restaurant business. The fallacy that “beef is beef’ and that there is no difference in quality between one piece of beef and another has become too general for the good of the industry. The facts are that there is an unusually wide range of quality in beef, more so than most any other food products, and the great majority do aot know how to distin- guish good beef from poor beef until it reaches the table. Prior to May, 1927, when the United States Department of Agriculture in- augurated its beef grading and stamp- ing service no system of grading beef on the basis of uniform quality had been undertaken in any country of the world. At the outset, and for several months prior thereto, we were told by some of-the most prominent slaughterers that such a system was impracticable and that it could not be carried through. Suffice it to say, it has been done, is being done, and has been proven to the satisfaction of even the most skeptical, that uniform grad- ing and stamping is not only practica- ble but that it is essential to a satis- factory marketing program. Naturally then, one question that is probably uppermost is, how will this service benefit business? The official grades are based on cer- tain characteristics that are inherent in the flesh and structure of the car- cass. The limitations of each grade have been rather definitely fixed. These permit of no variations from season to season or year to year. What is choice to-day is choice to-morrow and throughout the year in every part of the country. Trained men possessing years of grading experience, and among the best in the country, are assigned to the work. We are doing our best to ensure absolute uniformity of quality under a given trade name. Steer beef is stamped steer beef; cow beef is stamped cow beef; and in addition thereto the grade of the car- cass, or cut, is shown under its proper class. Substitution of an_ inferior product is impossible. The initials “U. S.” in connection with the class and grade designation stamped on the beef is assurance of quality. In all cases where restaurants, ho- tels, steamships, dining cars, retailers and others, use United States graded and stamped beef the best of results have been procured. Not all restaurant men are experi- enced meat men. This has been dem- onstrated very forcibly in at least one large city during recent month. For the past ten months practically every hotel and restaurant in that city has used Government graded and stamped beef consistently. They won’t buy beef without the stamp. Prior to the be- ginning of this service in that city the packers and wholesalers depended up- on the hotel and restaurant trade there to dispose of their cow ribs and loins. To-day they are unable to sell cow beef to the hotel and restaurant trade in that city and have had to find a market elsewhere for this class of beef. Quite naturally the question arises —did hotel and restaurant men know they were serving cow steaks and roasts? Some have admitted they did not. Some large institutions which for- merly employed meat buyers have, since adopting the Department’s meat grading service, found it no longer necessary to retain them. The Gov- ernment’s grade stamp on the beef has helped to make this possible. There are many other economies which might be enumerated. What does the service mean? For answer I quote from a letter received from a successful restaurant man, a prominent member and a past president of your association. The letter, dated Aug. 23, 1929, is as follows: “After several months’ use of the United States Department of Agri- culture’s beef grading service, I am entirely satisfied with results. I think it is one of the best services ever in- augurated and put into effect by any Government agency. I do not have to spend any time in wholesale or pack- ing houses picking out my choice beef, and it is done better than I could do it. We never have any tough steaks now, and I feel that using the United States choice beef exclusively is build- ing me a greater ‘business.” W. C. Davis. > +. ____ Living and Thinking. It is more difficult to live on the level than it is to think on the level. In your mind you may have a pack of splendid ideals. You may admire fine actions, and abhor the other sort. But when it comes to putting these thoughts into practice that is some- thing else again. But it is better to think good and do bad than it is to think bad and do bad also. We’re not altogether sure it isn’t better than it is to think bad and do good. That marks either a coward or a hypocrite. But if you really think right a lot of your thinking is bound to crop out in your actions. Keep the old brain on the decent-track and it’s apt to pull the rest of you along with it. —_+++___ Maybe She Drifted. “T lost my wife while on the beach in Florida.” “My poor man, was. she carried away by a wave?” . “No, a life guard.” M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN — Direct carload receivers of UNIFRUIT BANANAS SUNKIST - FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables DOCTORS WILL TELL YOU Leading physicians the world over are agreed that constipa- tion is civilization’s curse and is the cause of many human ills. Fleischmann’s Yeast-for-Health relieves constipation and its attendant ills. An extensive advertising campaign is telling people to go to the grocer for Yeast. Are you letting them know you have it? FLEISCHMANN’S YEAST SERVICE VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cantaloupes, Peaches, ‘Yellow Kid” Bananas, Oranges, Lemons, Fresh GreenVegetables, etc. GRIDDLES — BUN STEAMERS _— Everything in Restaurant Equipment Priced Right. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mer. URNS We now invite you to inspect the finest cold storage plant in America. We have Charles A. Moore Ventilating System throughout the building enabling us to change the air every seven hours. We also carry a complete line of fresh fruits and vegetables at ali times. Won't you pay us a visit upon your next trip to Grand Rapids. ABE SCHEFMAN & CO. COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RA,PIDS, MICHIGAN HARDWARE Michigan Retail Hardware Association. President—W. A. Slack, Bad Axe. Vice-Pres.—Louis F. Wolf, Mt. Clemens Secretary—Arthur J.‘Scott, Marine City. Treasurer—William Moore. Detroit. Interior Display Helps To Sell Goods. An old hardware dealer once gave me his views on advertising. He said: “There are two times I make it a special point to advertise aggressively. One time is when business is brisk. The other time is when business is dull. I advertise aggressively when business is brisk because that is the time to get the biggest results. And when business js dull I advertise ag- gressively because that is the only way to make things move.” The average merchant is apt to think of advertising as, primarily, the use of newspaper space. He may thing of it as window display, too. Newspaper space and window display are, indeed, the two great advertising media for the average retailer. There is another advertising medium, however, whose possibilities the re- tailer too often neglects. That is his interior display. It is a curious fact that a great many dealers who devote especial care to their newspaper copy and spend a lot of time on their win- dow displays neglect the opportunity for advertising inside the store. The other day a customer dropped into a hardware store to look at some silverware. He purchased a set of silver teaspoons—$10.50 for the half dozen. Then he noticed some silver polish displayed on the counter. “Ts this good stuff?” he asked. “T can certainly recommend it,” said the salesman. “It is very easy to apply.” The customer bought a package at 25 cents. That’s the way interior display makes sales. A customer comes in for one thing; and he sees other items which interest him. So he buys them too. A 25 cent sale may not seem much compared with a $10.50 sale. Yet it represents approximately 2% per cent. increase; and that much in- crease all around would mean consid- erable difference in your sales and profits. More than that, the situation is quite often reversed. The customer comes in for the low priced article and lingers to buy something that runs into a lot of money. Just because the merchant took the trouble to display in an appealing manner the sort of goods likely to interest the customer. It isn’t as if interior display involved any outlay. The hardware dealer must arrange his goods somehow; he must find means of storing them where they will be easy of access. Isn’t it worth while to put forth the slight extra effort that will enable him to display them so as to make the strongest appeal to the customer. To this end some attention should be given, in interior arrangement, to featuring seasonable goods. Right now it is a good policy to play up small wares of one sort and another. There is a reason for this. After their Christ- mas spending, most folks are trying to retrench. But household goods are always in fair demand, and this de- MICHIGAN mand can be stimulated by showing the goods where the customers can see them. And, because the number of customers who come into.the store at this season is less than at other times of the year is all the more rea- son why the utmost effort should be put forth to multiply sales. In this connection, it is often good policy to copy the 5-10-15 cent store idea and utilize bargain tables for the display of these lines. The old belief that the hardware store should ad- here to certain hard and fast methods of interior display has long since broken down. Many dealers have used the bargain table idea to advan- tage. Here is what one hardware dealer gave as his views on the subject: “Am I not right in saying that we as hardware men have too long felt that nothing so small and cheap as 5c and 10c articles should gain any prom- inence in our stores? Didn’t we for years in this way shut our eyes to this ever-increasing field of modern mer- chandising? Aren’t there some of us even now that don’t fully appreciate the possibilities of smallwares? “Is this as it should be? Take a walk around the hardware departments of the big stores or, better still, those stores that make a_ specialty—and, evidently, a profitable specialty—of nothing over 25c. What do we see there? Whose business do they seem to affect the most? Isn't it the hard- ware business? “You must admit that it is. There you see the very articles which each and every one of us have in our stores; but the difference is the prominence given these small things on the bar- gain tables of these stores. “After trying out the idea myself, I’d feel like making some suggestions to other hardware dealers. If possible, have this bargain department in the rear of your store with so prominent a sign above it that it can be readily recognized by anyone entering the store. The curiosity of the average woman buyer to-day is so great that it almost compels her to see if there is not some little articles she needs. This also detains her in your store, which is in itself worth while, for in coming she is bound to notice other displays of lines which involve a.great- er turnover and possibly a larger profit. “T have referred to ‘her.’ Never for- get the importance of catering to the woman of the house. Now, more than ever before, she is doing the spending for the family. This very fact adds importance to any scheme you may devise for appealing to feminine cus- tomers. “A bargain department in a store is one place where practical low-priced popular goods of many different kinds are brought together and priced so as to give the public the impression of special values. “One dollar in goods that sell means more to you than two dollars in goods that stay in the store. Lines that show a tendency to stick can be mov- ed more readily through the medium of a bargain department than by any other means. “When you get your store in such TRADESMAN shape that one line suggests or leads on to another, and when you sell to people goods. they did not expect to buy when they left home, you've got things coming your way. It’s these extra sales that count. “It ig some time now since I de- cided to try out the bargain table idea. I have, in all, about 50 display bas- kets, half being 5 x 8 inches and the other half about 10 x 14 inches. “This bargain department has been nothing short of a revelation to me. We seem to be continually filling up these baskets. They are true silent salesmen; for the goods usually sell themselves without any assistance from the salespeople. There is a notable economy of selling effort in this way of handling small wares; and the time and effort of the salesman is saved for lines which bulk larger in the turnover. “A bargain department stimulates business, I have found. People attract- ed by featured lines, or by the chance of picking up something they want at an attractive price, remain quite often to buy other articles from the regular stock. “Many of the regular lines featured in this department carry a substantial margin of profit. More than that, the profits in this department are quick profits, because the stuff sold is that for which there is the keenest demand. “On the other hand, the bargain counter works off dead stock and ‘stickers’ and turns the. slow selling lines, that could not be sold any other way, into ready money. In a good January 15, 1930 many cases this is done without actual loss; and in others it is a matter of salvaging what you can from lines that would otherwise be a complete loss. “The department is a business getter and a money saver; because it in- creases trade without increasing oper- ating expense to any great extent. You simply have a place to show the goods, you display them there, and psychology does the rest. “It is a good advertisement because it attracts people to your store. Nor does it require a large investment to start such a department. It will put new life into the store, and_ bring crowds even on dull days.” Right now, having gone through his stock for the annual inventory, the average hardware dealer will find on his hand the nucleus of such a depart- ment in the way of odds and ends of These he will in- evitably try to clear out through the medium of a special mid-winter sale. But the smaller and lower priced lines will fit into a bargain counter depart- ment very nicely. The question naturally suggests it- self, “Is it better to put on such a de- partment for a few weeks only in the winter, to clear out these lines; or is it better to make such a department a permanent feature and to supplement the odds and ends of stock you want to clear out with lines especially adapted for bargain counter purposes? There is this to be said for the per- manent department. It gets a lot of people into the habit of coming to your store regularly for little items they slow selling stock. Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN e Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars BROWN &SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN rs : q January 15, 1930 MICHIGAN TRADESMAN want. A special sale for a limited time to clear out odds and ends of stock requires special advertising and special selling effort. Whereas the regular department will draw into your store right along the sort of cus- tomers who are most likely to absorb these odds and ends at feature prices. You develop a regular clientele of bar- gain hunters; and this clientele is an asset to your store. It represents a substantial part of the good will of the business. Some dealers seem to be afraid that such a department will stamp the store as a cut rate establishment: and that they will have to cut on stoves, wash- ing machines and paints to be consist- ent. This is not the case. There is with many lines practically no differ- ence in price between the hardware store and the 10 cent store. In some cases I have found the 10 cent store prices higher. But the latter stores draw the trade because they educate the public to the bargain idea by skill- fully chosen and attractive ‘features,’ by wide-open display of everything in stock, and by putting the prices on every article. The same methods are of course required to make the depart- ment in the hardware store a going concern. But the hardware dealer has the advantage that the customer who comes to look at his bargain counter will often linger to buy goods of great- er value from the regular stock. Victor Lauriston. —_»+>—_—__ Trend of the Times. Grandville, Jan. 14—It is thought by many people that times are out of joint. That we are in for a siege of hard times throughout the Nation. Men are out of employment in cities and even on the farms, which seems a sure indication that something in the economy of business is off its trolley. We cannot believe this to be true in the sense that the Nation is in for a serious time of panic and stagnation. There is usually a cause for all dis- turbances in our business life. Over- production, some claim, while others believe that this Nation is in for a de- pression in business affairs once in a certain period of years. That there is a slight falling off in work for the laborer cannot be denied, and yet there seems to be no promise that this is to result in a state denom- inated panic. The American people are too sensible to allow themselves to be frightened at shadows. A well-to-do farmer, in conversation not long ago, made the statement that the attitude of capital toward labor was changing in this country and that the time was not far distant when the money power would dominate every business avenue, and that the man who works would be nearer to a serf than a free American. We shall always hear such talk when there is a slackening of produc- tion along any lines of endeavor. That the money power is any more resolved on enslaving labor to-day than in the days of our fajhers is doubtful. There is one cause, however, for this lack of employment at the present time and that is the tremendous growth of mechanical tools for performing the work of the land. A single machine will often do the work of many men. This fact would account for the falling off in the demand for labor. However, the outlook is not as dark as it has been pictured, otherwise there would be a new party spring up in America with declared intent to an- nihilate the wicked money power and put the common people at the helm. No hairbrained personage has as yet come to the front with the avowed in- tention of giving the common man a chance. Business has not come to such a pass-as to alarm the thoughtful citizen, although there is no denying the fact that machinery has had its discourag- ing effect in many lines of production. Even on the farm there is a falling off in the demand for laborers, and this because of the many new wrinkles in farm machinery that have come to the front during the last few years. The extravagance of matiy people has served to aggravate conditions. Many a man to-day sees his mistake in not making hay while the sun shone. There are always ups and downs in the’ business world and it may be ad- mitted that just now there is a slight falling down of the vigorous prosperity which has so long flooded the land. Automobiles have added many new wrinkles to. manufacturing and per- haps in a measure become a factor in the sudden turning of the tide. Real business men are not complain- ing. There is a silver lining to every cloud, and we shall soon see the sun shining in all its wonted brilliancy. W have assurances from business, from statesmen, and from our very practical president that the future has in store for the American people all that is exhilarating and_ satisfactory. Why look on the dark side of the pic- ture? It may be that prices have been too high, and that labor as well as pro- ducers must be contentt with a con- siderable reduction along these lines. Even so we may still go forward and live heartily and healthily without the fear of a devastating panic. There is, there can be no place in America for a complete failure of its industrial progress. We do not look for anything of the kind and warn peo- ple that looking on the dark side and predicting all manner of evil has a tendency to invite that which is most dreaded. Panics, or rather close times, have not been strangers to America. As a boy I recall a burly old duffer remark- ing that if things did not pick up he would have to cook the wheelbarrow for dinner. The civil war came after that and tines became less hard. We speak of water being hard, also metals and the like, and the times also become hard- ened to the breaking point. No doubt we shall experience a slight holdup to the tremendous rush of big business which has swept the Nation since the conclusion of the world war. What we should do is to accustom ourselves to a slight falling off of the great push, which naturally could not be expected to last. Go slow and learn to peddle was an old time saw. It stands as good to- day as it did in the day of our fathers. A slump in some directions is natural. It depends, however, on the common people whether or not they allow themselves to be carried into paroxisms of fright over the situation. A crash in Wall street now and then may mean a breaking point in some quarters, but a great Nation like ours should not permit such things to give it stage fright. The great business of the millions, although shaded down a little is still in a healthy condition which may easily be kept going until the danger blows over. Old Timer. ——_+>>___ Numbers Form Profitable Mailing List. Business was slack for a corner gro- cer. He stood in the door of his store a good part of the day. He was an up-to-date grocer, however, and he License began to turn his spare time into mon- ey. He took down the license number of each car that passed kis door. His list grew, and on it he found many duplications, cars passed day after day. showing that the same The next step was to look up the name and address of the owners of those cars. This list of names was the beginning of a profitable mailing list. Letters went out to them. The letters called attention to the fact that these car-owners drove past his store almost every day. and trade? Yes, why not? So they did. Why not come in EW ERA LIFE ASSOCIATION Grand Rapids. SOUND COMPANY, SOUNDLY MANAGED BY SOUND MEN. The MERICAN ATIONAL ° BANK ° Capital and Surplus $750,000.00 One of two national banks in Grand Rapids. Member of the Federal Reserve System. President, Gen. John H. Schouten Vice President and Cashier, Ned B. Alsover Assistant Cashier, Fred H. Travis Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. _ SAGINAW BRICK CO. Saginaw. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray on GRAND RAPIDS, MICHIGAN FRIGIDAIRE ELECTRIC REFRIGERATING SYTEMS PRODUCT OF GENERAL MOTORS For Markets, Groceries and Homes Does an extra mans work No more putting up ice A small down payment puts this equipment in for you F. C. MATTHEWS & CO. 111 PEARL ST. N. W Phone 9-3249 Look for the Red Heart on the Can LEE & CADY Distributor I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT (4) CHEESE All varieties, bulk and package cheese ‘*Best Foods”’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and ARD OTHER SPECIALTIES 400 Varieties Dahlias 100 Varieties Gladiolus Field Grown Bulbs and Roots Write for Catalog SPRINGHIILL FARM, A. T. Edison R.F.D. No. 2, Grand Rapids, Mich. When you want good cheese ASK FOR KRAFT) CHEESE, 24 HOTEL DEPARTMENT News and Gossip About Michigan Hotels. Los Angeles, Jan. 10—The hotel course at the Lansing State College is a growing institution, under the direc- tion of Miss Ruth Mary Myhan, own- er and operator of Hotel Shamrock, South Haven. The initial experiment- al course last spring was so well at- tended that a similar short course will be offered April 23 to 25. Hotel man- agers and employes in all departments are eligible to attend this course, and are invited not only from Michigan, but Ohio, Indiana and Illinois. Some hotel operators contend that the average hotel guest does not want a home atmosphere when he is trav- eling—that he has a surfeit of same when he is off the road. Science de- velops the fact that the hotel which offers the maximum in this direction carries off the sweepstakes. It may be that his home environment is not the real blown-in-the-bottle variety which his ancestry enjoyed. That caterer in Washington, D. C., who accidentally substituted arsenic for baking powder in the construction of his fruit cakes, and was compelled to recall the issue, should use some such safeguard as accentuates the dif- ference between gasoline and kerosene cans. One of the very newest of New York hotels announced at its opening that “tipping” of employes would not be countenanced, but after two months abandoned the scheme as impractical. Beyond a certain’ point it is pretty difficult to tell the American traveler (the European variety is already in- nured to it) just what he should do in the premises. The opinion is becom- ing prevalent that the matter will have to rest largely on the guest who is really responsible for. the custom. Preston D. Norton, president of the Detroit Hotel Association, at a recent meeting for the purpose of organizing a Stewards association, had something very pat to say concerning the cater- ing qualifications of hotel operatives: “Hotels are not making much money under existing conditions. By organ- izing, meeting together and discussing the catering department, something ought to be accomplished. It is a well-known fact that most hotel dining rooms are operated in the red. It is, in my estimation, the most important division of hotel operation. It is with- in the province of the steward to make or break his hotel. If a young man were to ask me where to start in the hotel in order to learn the business of hotel operation thoroughly, I would tell him to start in the kitchen. It is easy to get good front-office employes but extremely difficult to find good caterers.” William Childs, who forty years ago instituted what afterwards became the most comprehensive chain of moder- ate priced restaurants in the world, and who was frozen out of the organization on account of his decided stand against the inclusion of meat offerings on his menu, has started in again in his or- iginal field, New York, and will now have an opportunity of demonstrating to the world whether he was right or not. Just how much a convention guest spends in a convention city will al- ways be a matter of conjecture, and, to my notion, will never be even ap- proximately more elusive than type of statistics. ascertained. It is even the Santa Claus Some conventions MICHIGAN will be made up of the “whoopee” type and only the bootleggers will be cognizant to any great degree of the prodigality of the visitors. The ‘St. Andrews societies and some of the re- ligious organizations will go to the other extremes. The ordinary trades- man will keep no account of his trans- actions, the hotel man will have diffi- culty in separating the sheep from the goats and—. Well, what difference does it make anyhow. Figures have been nroduced which would indicate that $250,000,000 were disbursed at drug store lunch counters during the past year. I have before stated that while figures may not ac- tually be guilty of absolute falsehood, they sometimes get out of alignment. If, however, the statement is true, there ought to be some satisfaction in the knowledge that general health con- ditions, which make it possible for high-stoolers to consume all that grub, are preferable to spending it all for physic. Rapidity in the consumption of food is in keeping with almost every other modernized condition. People nowadays seem to be eating to live, rather than hanging around to por- ticipate in social amenities. If they will not patronize your dining room, why give them quick lunches. The final solution of the whole problem will be the perfection of the food tab- let, and then we can all partake of nourishment without missing a stroke. John D. Griffin, who was the first office manager of Book-Cadillac, and afterwards went to Ashland, Kentucky, as assistant to Roy Carruthers, is back at his former post in Detroit. One of the strongest things Michi- gan hotel men are for is publicity for their State on account of the wonder- ful tourist attractions they have to of- fer, and the statistical round-up for the year 1929 indicates that the co- operative agreement between the vari- ous resort associations and the State, whereby they break fifty-fifty on pub- licitvy expenses, has proven most agree- ably successful, the actual volume of increase in business over 1928 being quite discernable. Additional plans for 1930 are al- ready under way. one feature being provision for an all Michigan booklet, depicting the beauties of the State by word and picture, while the tentative part of the plan contemplates billboard advertsing displays and the establish- ment of tourist offices in several of the larger cities in adjoining states. Such an office is at present maintained in Chicago and has proven very success- ful. The claim is further made that if it were not for the trade directly attribut- able to resorters that a lot of firms that flourished during the lumbering days would have to discontinue in business, which is no doubt true. With continued efforts in the direction of reforestation and restocking the numer- ous inland lakes with game fish there is no reason why this class of business should not prove a stable asset in the future. Zach Jenkins, the new manager of Hotel Whitcomb, St. Joseph, has an- nounced several staff apnointments. Vincent Veitch has been made _ busi- ness promotion manager and_ will maintain an office in Chicago, where he will endeavor to secure patients for the Whitcomb mineral baths, for which the institution has long been famous, as well as to secure conven- tion business. Robert Craine, who has been.associated with Mr. Jenkins in Illinois hotels. is now chef-steward; Starr Doxey, more recently with Hotel Vincent, Benton Harbor, has been made chief room clerk. TRADESMAN January 15, 1930 The LaVerne Hotel Moderately priced. Rates $1.50 up. GEO. A. SOUTHERTON, Prop. BATTLE CREEK, MICHIGAN HOTEL BROWNING Grand Rapids Room & Bath $2 to $2.50. No Higher Half Dollar Dinners 5:30 to 8 P. M. Three Squares from Station. Liberal Parking Space. ul SABER ARTIS es 4 ¥ Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND, Mar. “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. GerorGE L. Crocker, Manager. e Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon ote Michigan Columbia Hotel KALAMAZOO Good Place To Tie To CHARLES RENNER HOTELS Four Flags Hotel, Niles, Mich., in the picturesque St. Joseph Valley. Edgewater Club Hotel, St. Joseph, Mich., open from May to October. Both of these hotels are maintained on the high standard established by Mr. Renner. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. W. O. HOLDEN, Mgr. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -% 400 Baths RATES $2.50 and up per day. NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. Buropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. January 15, 1930 MICHIGAN TRADESMAN 25 The former California woman en- forcement officer, representing the Federal Treasury department, in a re- cent magazine article, endeavors to take a fall out of the hotel fraternity by hypocricy in their efforts to min- imize the evils of the liquor traffic in their various hosteleries, and I am go- ing on record in controverting this claim. There may be, among the craft, some individuals who are not in sym- pathy with the more stringent pro- visions of the Volstead program, but I do not know of any who are oppos- ing the enforcement of the laws on the subject. Is it unlawful for hotelkeepers to sell non-intoxicating beverages and serve cracked ice in the rooms of their guests, so long as the management of the hotel is unaware of the uses to which they are to be applied? Some claim that such laws are in force, but with the assistance of an attorney friend we have gone over such por- tions of the Federal statutes and fail to find such provisions, although it is just possible that some Federal dis- trict judge has made a ruling on that question. Under ordinary circumstances, the hotel man cannot assume that his guest is to make an unlawful use of the non- intoxicating beverage which he has purchased, nor is he presumed to know, in the absence of reasonably convincing evidence, that the guest has concealed on his person, or in his bag- gage intoxicating liquor which he has brought with him. It would be extremely difficult to know just where to draw the line in many cases. While the landlord is not supposed to assume the duties of an enforcement officer, he, for his own protection, and avoidance of injury to property in such guest’s room, con- ducts his business in such a manner as, at least, not to encourage the violation of such laws. If the guest secretly uses the non-intoxicant in preparing a drink which becomes an intoxicant, how can the hotel man be held moral- ly or legally responsible in such prem- ises? Now, I claim there is no obliga- tion on the part of the hotel man, Mrs. Willebrandt to the contrary notwith- standing, to interfere with the ordin- ary rights of the guest, though if the action of the guest was so bold as to excite comment, or even suspicion, the situation would be changed, and he should take such action as would sat- isfy the public and also the officials that his respect for the law is sincere. Serving of cracked ice to guests in rooms is a time-honored custom and failure to do so would cause a vast amount of discomfort and inconveni- ence among a class of guests, inno- cent as to any attempted wrong doing. Also the sale of gingerale and other charged waters, has never been legally prohibited, and I can hardly see where the line is to be drawn. At every hotel meeting which I have attended in late years, or, to be exact, since the adoption of the eighteenth amendment, hotel men have gone on record, emphatically, as being in favor of observing all laws, though, perhaps, some have commented on the unjust- ness of legislation which has trans- formed an innocent dissipation into a felony. Hence it is an absolute libel on the profession to claim that they are obstructing the carrying out of the provisions of the Volstead act. Some hotels I have recently visited, in order tg reduce such violations as is humanly possible, have displayed in guest rooms conspicuous notices read- ing like this: “The. prohibition law prohibits the furnishing of accessories with knowl- edge that same are for use in the con- sumption of intoxicating liquors. Any violation of this law may subject you as well as ourselves to severe penalties. In order to avoid embarrassing situa- tions, we shall appreciate your co- operation in a strict observance of the law.” Prohibition legislation has fallen heavily on the fraternity, especially such as had established bars on their premises. The financial loss was great. But the same fraternity submitted gracefully to the inevitable and sub- mitted to a loss of no mean dimen- sions. Now, it seems altogether out of place for a writer of any promin- ence whatsoever to even remotely hint that the profession, as a whole, is re- sponsible for failures in results, just because a few black sheep have been caught up for connivance with boot- leggers and the like. William J. O’Neil, proprietor of Hotel Alpena, at Alpena, has announc- ed the building of a new 200 room ho- tel in that city. It will be of fire-proof construction, strictly modern in every particular, and will be an asset to the community. Hotel Alpena, under the O’Neil regime, has been a popular es- tablishment, but on account of steadily increasing business, has been found inadequate to present demands, hence a new Structure is undoubtedly justifi- able. The Northville Hotel, at Northville, a suburb of Detroit, was destroyed by fire a short time ago, with a loss of $50,000. It was a two-story structure and had been in continuous operation for more than eighty years. The Greeters of America are just now interested in a drive to raise funds to perpetuate the Greeters’ Home, at Denver. Michigan, with two of the strongest charters in the organization —Detroit and Grand Rapids—is just now active in doing its bit toward this worthy enterprise. It is hoped to raise a trust fund of $250,000 for the support of the institution the original site for which was a donation. For- tunately there has not been a large de- mand for its good offices, but the time has arrived when it seems essential to build upon a somewhat more substan- tial foundation, and the different char- ters, or local units, have accepted the gauge of battle. My knowledge of conditions in Michigan, warrants me in predicting that her quota will be one of the very first accomplished. A short time ago I spoke of the as- sumption of ownership in Los Angeles by a prominent Eastern bonding or- ganization wherebv a large number of hotels in this city had fallen under the hammer, with the elimination of the innocent stockholders. The same situation is now reported from Detroit. The properties to be gathered in un- der this arrangement have been ap- praised at $27,000,000, and will be operated by a subsidiary corporation capitalized at $500,000. Twenty odd hotels, all constructed within the past six years are in this proposed merger, which is the result of overbuilding, predicted by experienced hotel men who knew what they were talking about. Now the result will show, if the deal comes to a head, that a lot of individuals, and a few financial insti- tutions, ‘all of whom _ should have known better, are among the sufferers. Under the merger the various hotels will be classified according to their physical condition and location, oper- ated at certain arbitrary rates and re- main a menace to legitimate hotel op- eration for years to come. And they will, as usual, be placed under the management of sophomorical hotel men, who will continue the use of red ink in making up their reports to the powers that be.. Frank S. Verbeck. Making Plans For the Joint March Convention. Lansing, Jan. 14~An interesting meeting of the dry goods men and shoe dealers, representing their re- spective organizations, was held at the Hotel Olds, Lansing, Friday noon, Jan. 3. There were present: For the Dry Goods Association— F. H. Nissly, Ypsilanti, President. F, E. Mills, Lansing, former presi- dent. D. M. president. J. E. Hammond, Lansing, Manager. Henry McCormack, Ithaca, Director. Herbert N. Bush, Flint, Director. For the Shoe Dealers Association— Elwyn Pond, Flint, President. E. H. Davis, Lansing, Secretary. Joseph H. Burton, Lansing, Treas- urer. O. R. Jenkins, Secretary. As guests and committee members— E.R. Wilson, J. W. Knapp Ce., Lansing. R. H. Holbrook, F. N. Arbaugh Co., Lansing. C. F. Vivian, Dancer-Brogan Co., Lansing. C. S. Cochrane, Cochrane’s, Lansing. Thos. Pitkethley, Smith-Bridgman Co., Flint. Luther H. Baker, Shoe Dealers Ins. Co., Lansing. The meeting began with a luncheon in the green room. Called to order by President Nissly, who asked Mr. Pond, of the Michigan Shoe Dealers’ Associa- tion, for some general remarks. Mr. Hammond explained the prog- ress of the affiliation between the two associations for the purpose of holding a joint convention. This plan was ap- proved by the gentlemen of both or- ganizations who were present. Round table discussion was held. Each per- son in the room was requested to give advice and much substantial advice was given. Mr. Davis mentioned that the smok- er of last year was one of the high spots of the shoe dealers meeting. Mr. Mills followed Mr. Davis and remarked that he was not in favor of many long-winded speeches. Mr. Pitkethley suggested that ‘we get out of conventions all that we put into them.” He fayors round table discussions. Prepared addresses go over the heads of people and not much stays with those who attend. Thinks definite subjects should be made up so that people participating in the pro- gram will not wander from one subject to another. Mr. Christian brought up the sub- ject of methods of checking in and checking out of purses, packages, etc., by store help with reference to dis- appearance of merchandise, theft, etc. Mr. McCormack believes that pro- grams should be formed to fit both the large and small stores. Have a gen- eral speaker to speak along general lines at the beginning of the program and then divide into groups or sections for discussion of minor topics. Both Mr. McCormack and Mr. Bush sug- gested that we shguld have an insur- ance expert to explain different kinds of policies. Suggested that chain store methods are splendid and that mer- chants should learn as much as pos- sible regarding their methods. Mr. Wilson spoke regarding sales promotion work and that the conven- tion should feature this subject. He also brought up the question of style and the showing of goods in our mer- chandise exposition—that the length of time used by models should be short- ened. Mentioned the Standard Cor- poration of Chicago as a good firm to consult on this subject. Mr. Nissly suggested that Amos Parrish, of New York, might be se- Christian, Owosso, former Detroit, Assistant cured; also reported that some of the Detroit jobbers were interested in con- vention topics that had to do with the progress made in style development. Mr. Holbrook was interested in stock control systems to the end that merchants should better understand mark-up and mark-down figures. Mr. Hammond explained that the gentlemen representing Hamilton Hill & Co.. of Saginaw, have already con- sented to appear On our program. These gentlemen have devsed a very elaborate system for use of certain Saginaw merchants. Mr. Davis gave some practical sug- gestions regarding the method of en- couraging attendance. On motion of Mr. Hammond, sup- ported by Mr. Christian, it was voted that a general program committee con- sisting of the two presidents, manager of the Dry Goods Association and as- sistant secretary of shoe Dealers As- sociation and two other members from each organization be designated. Mr. Pond appointed as shoe dealers, Clyde Taylor, of Fyfe’s shoe store, Detroit and Jos. H. Burton, of Lan- sing. Mr. Nissly appointed Earl R. Wilson, of the J. W. Knapp Co., of Lansing, and Henry McCormack of Ithaca. It was decided to hold a meeting of this committee at the Du- rant Hotel, Flint, on Thursday noon, Jan. 16. (Mail in your suggestions for the program now.) The report of the general committee meeting is necessarily abbreviated, but the substance is included above. We give, herewith the list of the actual program committee which will hold a meeting in Flint as stated on Jan 16: F. H. Nissly, Ypsilanti. Elwyn Pond, Flint. Clyde ‘Taylor (Fyfe’s), Detroit. Joseph H. Burton, Lansing. E. R. Wilson (Knapp’s), Lansing. Henry McCormack, Ithaca. Jason E. Hammond, Lansing. O. R. Jenkins, Detroit. We would like to have comments and suggestions from our membership addressed to either the Lansing or the Detroit office or to any other member of the committee by return mail. The general program necessarily must be put into form pretty fast in order to be included in our annual campaign book. Suggestions and advice are earnestly urged. Please make note of this. Jason E. Hammond, Mgr. Mich. Retail Dry Goods Ass’n. —_+->___ Rosberg Acquires Another Store. Ishpeming, Jan. 14—The Rosberg Mercantile Co., now operating two grocery stores in Ishpeming and three in the Western part of the Upper Peninsula, has acquired the business of the Lukkarainen company, at Painesville, in Ontonagon county, and has already taken possession. The new branch will be in charge of John Koski, formerly of Ishpeming, who is now in charge of the Rosberg company’s stores at Trout Creek, Ewen and Bergland. The Rosberg firm is not a very old one, but it has been progres- sive and the growth of the business has been rapid. Starting out with the one store on Cleveland avenue, the company later opened the Cash Way store, on the same thoroughfare. All of the stores to the West of Ishpeming were opened within recent years. In Selling Bananas. If you sell bananas by weight, the following may be helpful. Don’t cut the bananas off the stalk. Cut the en- tire stalk about a half inch each way and sell the whole hand if possible. It increases sales and sets your price for the stalk. —_+++____ Cheek doesn’t long bring checks. 26 MICHIGAN TRADESMAN January 15, 1930 DRUGS Michigan Board of Pharmacy. President—J. Edward Richardson, De- troit Vice-Pres.—Orville Hoxie, Grand Rap- ids. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. President — Claude C. Jones, Battle Creek. Vice-President—John J. Walters, Sagi- naw. Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding, Yale. Facotry Filled Ice Cream Packages. In the trade press during the past few months much has been said about the great problem of the day at the soda fountain and that is stopping the shrinkage in ice cream, which in turn means simply selling a gallon of ice cream to the consumer for each gal- lon purchased. It is a well-known fact that when ice cream is purchased in bulk and transferred to a container as called for that it is impossible to se- cure anything like eight pint contain- er’s full out of a gallon, it is even con- tended by some that while they make on the sale of ice cream when served at the fountain in individual portions that when it comes to selling ice cream in bulk that there is a definite loss on each sale. This may be true in a few instances, but is doubtless an extreme statement of the situation although we all have to admit that the shrinkage is too great to make the handling of bulk ice cream really profitable when handled in the old fashioned way. Paper containers filled by the manu- facturer is the one sure way of elim- inating ice cream shrinkage and stop- ping the leak in the fountain depart- ment that is troubling some of our best dispensers. Many of our dispensers have real- ized this and have arranged to sell ice cream in original packages as furnish- ed by the manufacturer, but few of them are able to adhere strictly to this principle for they find that many of their patrons are not pleased with this service, indeed the public seems re- luctant to give up the old way of pur- chasing ice cream. To help out in this situation many dispensers serve it both ways, but charge more for bulk ice cream than they do for the original packages, and this should be so since they give more to the patron by serv- ing it in this way. The package ice cream is in line with the modern methods of distribution. There was a time when we purchased crackers from the cracker barrel, but to-day we purchase Uneeda Biscuit in packages and even if we desire a per- fectly sanitary handkerchief to use at once this is supplied in a paper con- tainer. There is no reason why ice cream should not be served in a mod- ern, sanitary manner as well as other things we eat. When we talk to the dealers on this question of vital interest we find that they are not using the package method exclusvely because the public in gen- eral seems opposed to the package idea. The reason, as we gather it from talk- ing with buyers of ice cream about this subject, seems to be that they do not find the package ice cream as good as the bulk ice cream. The second ob- jection to the package ice cream is found in the fact that they have dis- covered that they do not secure as much ice cream for their money, and they want all they can secure for their money these days. The idea that the ice cream is of inferior quality is imaginary, for no manufacturer has two different mixes, one for his bulk and one for his pack- age ice cream. This may be due to the fact that they do find that the bulk ice cream has a much better body. The second reason is doubtless true, but then it means that the dealer is giving the patron money’s worth, and it is not right for the patron to desire to secure more than the full value of his money. There are modern dishers of ice cream that measure a definite amount of ice cream and do not pack it down, but serve the ice cream just the same as it is pur- chased from the manufacturer. The public knows the reason and that is why they purchase bulk ice cream and pay more for it than they would for the original package. The drift is toward the package ice cream and if retailers as a whole would simply refuse to handle bulk ice cream the public would of necessity have to purchase the fac- tory-filled package or go without their favorite ice cream. They would not go without, therefore the retailer would sell just as many people as he is now, but at a really acceptable profit on his sales instead of the loss sustained at the present time. The difficulty is to get all retailers to act and then there are still a suffi- cient number of retailers who make their own ice cream and who would prefer to pack the retail containers as called for rather than to fill them in advance at the time of freezing. At first the manufacturers were rath- er opposed to the idea of supplying ice cream in bulk individual containers. They did not object to furnishing the fancy bricks, but felt that it was not up to them to put bulk ice cream into pint and quart containers, but many of them realize that if the channel of retail distribution is to be maintained for their product that they must help to make it profitable for the retail deal- er to handle their ice cream and are now gladly co-operating with the re- tailer with the idea of making the business a profitable one for all en- gaged in the distribution and sale of ice cream. The complaint on the part of the pub- lic that the factory packed ice cream was too light and fluffy has some ground in fact, for some of the packed ice cream that has come into my hands had far too much air forced into it during the freezing process, however, I have not found this to apply to any of the more prominent dealers, for they seem to have given full value for the money in most instances. That ice cream is lighter when factory packed we do not deny, for in packing at the fountain the air is pressed out and this gives a greater weight to the ice cream thus packed and accounts for the deal- er loss. more than _ his Some dealers who have started out to handle the packed ice cream have drfted back to largely serving the bulk article and in talking with them have found that they did this because of the competition of some small dealer. The larger dispensers should not pay too much attention to the small dealer, or even the larger one for that matter. If you are giving the public the worth of their money in honest service then talk the service points of your service. A good illustration of how this works out came into my personal experience years ago. In our city all the dis- pensers were serving at that time, banana splits for 10 cents, the price of a regular sundae. The head of our firm called me to his office and asked me if we were not losing money on them. I assured him that we were, or at least the profit was so small as not to be sufficient to warrant the sale of that item, but as all fountains served them we certainly would have to. At that time they were new and wonderfully popular. He asked. me to figure the cost and let him know. When he saw what it cost to produce them, he said, “Take them from the menu.” I said no, we will charge 15 cents and sell what we can, but serve them we must or lose the trade. “They won’t pay the price,” he responded. I affirmed that they would and as the profit was good at that figure I won the day and up went the price, and with the increase there went cer- tain improvements on our banana sun- daes, but not increasing the cost more than a trifle. For a few days the de- mand for this item dropped, but grad- ually, as we explained that we could not make them at the old price and give them as good a sundae as we felt we should make, they came back, and before two months were gone we were serving more of the banana splits than we had ever served, people who had never patronized our fountain heard of them and came and tried them, liked them and kept coming. Soon it was evident that we had the banana split business of the city and all the others served them for 5 cents less. If some competitor chooses to lose money there is no reason that you should. Make your service please and do not worry about the competition. I believe that the public at large want to be fair with the dealer who serves them, they expect that you are mak- ing money and know you must keep rendering the service and if you let them see that you are fair with them you can win every time. The complaint is frequently made that ice cream is too high at wholesale, but the high price is largely the fault of the retailer. The manufacturer tried to give the retailer service, this was not enough, for not only did they want the ice cream manufacturer to pack the ice cream, but also wanted him to furnish ice to ice his fountain and expected them to re-ice the ice cream if it was not sold quickly. All this mounted the manufacturer’s costs, and he was forced to add them to the price of his ice cream. Recently dealers have been installing their own mechanically refrigerated cabinets and in many instances where they do this the manufacturer gives a special price, and when the time comes that all dealers service the ice cream after they receive it the cost can he still more reduced. Dealers have, as I look at it, im- posed upon the good nature of the manufacturers with the results that they are suffering loss, now the solu- tion seems to lie in mechanically re- frigerated equipment of the proper type and the factory packed ice cream. This may not be the only solution of the great problem of ice cream loss in serving, but it seems to be the best one. Even home made ice cream, so frozen that it will not shrink as much in fill- ing cartons, is not going to help more than a few, for to-day many find it absolutely advisable to depend upon the manufacturer for the supply of ice cream. No rule will work for all, and even if I were making my own ice cream it seems to me that I would fill most of my retail packages with the freshly frozen product and then ripen it ready to serve when called for. The ready package certainly saves a lot of time in serving customers. The ice cream business is a big one. As druggists it forms a large part of our fountain service, this service should be profitable to us and at the same time give the consumer perfect satis- faction. The patrons of our fountains must feel that they are securing a rea- sonable return for their money. To this end manufacturer, dealer and dis- penser must co-operate, there must be a working together. When any of us become selfish, things are going to drop. The manufacturer who is so short-sighted that he forces an undue amount of air into his ice cream so that it will shrink and the retailer will have to purchase an over supply will find that his excess profit is going to be a short lived thing. If they make an ice cream having the proper body and texture and put it up in a conveni- ent package, as druggists we will be glad to sell it for them. This problem can be solved when we join hands and all determine to see that all secure a fair deal. > +--+ Special Meeting of Board of Phar- macy. A special meeting of the Board of Pharmacy was held at Lansing, Jan. 10. All the members were present ex- cept the newly-elected President, Orville Hoxie, of Grand Rapids, who is on a pleasure trip in the South. Proceedings were of an entirely routine character, having to do with the reg- ular quarterly meeting for examination of candidates which will be held at Detroit next week, starting Tuesday. —__>+. Process of Rejuvenation. Little puffs of powder, Little daubs of paint, Make a faded damsel Look like what she ain’t. —_>- + ____- Price is not the greatest inducement for a customer to trade with you regu- larly. We are all paying more for goods, every day, than we would have to pay if price was the only thing which influences us, a £ January 15, 1930 MICHIGAN TRADESMAN Saving Labor in Moving Mails. Postal engineering, like other en- gineering, deals in facts and funda- mentals and is not concerned with policies of administration. The handling of Uncle Sam’s mail is an interesting subject for study. In the mind of the public the task has been performed when a letter is posted in a street letter box or a post office. The postal service begins at a street letter box and terminates with delivery at the address shown on the envelope. Between those two points there is a vast array of postal people extending from the Postmaster General’s office to the smallest post office, all doing a designated part of the work involved. Thousands of post offices are neces- sary, all sizes and kinds from the smallest one handling limited amount of mail up to the great city handling 6,000,000 pieces of first-class mail daily. Service is performed day and night. All known means of transporta- tion are utilized in the movement of the mails. Seventeen million bags are necessary at Christmas time. One of the problems is to remove the load from the employes by utiliz- ing mechanical apparatus. Dragging mail bags or pushing trucks should be limited. Brain work co-ordinated with the eye and the action of arms and body is the goal in any enterprise whenever there is a task to perform. The movement of mail through a post office should be mechanical. Where it hesitates, the human element is used to guide it to next point. Me- chanically feed the distribution tables and desks, then mechanically remove the product on its way and some real work has been accomplished. To familiarize a person with technique of the postal service requires years of both work and study. One’s position then becomes a profession and not a job. the One problem now receiving atten- tion is how best to collect from all points where mail accumulates in a large city, 6,000,000 letters a day, transport them to one central point, bring order out of chaos, and send this vast quantity of mail in an order- ly way to destination without delay. To do this, facilities must be pro- vided to handle approximately 800,000 pieces in one hour, namely, between 6 p.m. and 7 p. m. only. This is letter mail Other mail by the ton must be moving at the same time. In addition there is a flood of letters, papers and parcels coming into the city from dis- tant points for patrons of the city. In the new post office building to be erected in Chicago, about 50 acres of floor space will be utilized for mail handling and executive offices. To work on a great problem such as this is a pleasure and some day when the plant is working and you happen to be in Chicago, go and observe the work of Uncle Sam while he is really busy. Frank .E. McMillin. —__-e-« Pepperell Crib Blankets Priced. A reduction of approximately 5 per cent. in prices on the Baby Pepperell crib blanket 1930 was an- nounced last week by the Pepperell Manufacturing Co. The new prices are effective as of Monday last. In an ac- companying statement the company said that a large volume of business was placed immediately upon = an- nouncement. The company’s other blanket lines have not yet been priced, nor have been the staple lines of other leading producers. Indications terday were that the principal lines would not be priced in full before the middle of next week at the earliest. Jacquard lines opened so far are about 5 per cent. under those of the corre- sponding 1929 opening figures. line for yes- BLANK FOR LEDGERS, Income Tax Records, Grand Rapids JOURNALS, CASH BOOKS, RECORDS, Petty Day, Counter, Tally, Auto and Wagon Delivery Books, Memorandum Books, FILES—Fremont and Weis Account Files, Shannon’s Arch Files and Parts, Popular Box Letter Files, Cap Size Files, Card Index Files, Perfection and Crane’s Prescription Files, Hook and Spindle Metal Files, Ete. -. Hazeltine & Perkins Drug Co. Michigan BOOKS 1930 DAY BOOKS, ORDER, Pass Books, Manistee WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. Acids Boric (Powd.)_. 9 @ 20 Boric (Xtal) -. 9 @ 20 Carholic —.....__. 38 @ 44 Cutrie: 8 52 @ 66 Muriatic ___...._ 3K%@ 8 NiGhie (6 9 @ 15 Oxalie (2. 1 @ 25 Sulphuric -____. 3H@ 8 Tartaric _.._.__ 52 @ 60 Ammonia Water, 26 deg... 07 @ Water, 18 deg... 06 @ Water, 14 deg... 54@ 13 Carbonate ._.___ 20 @ @ Chloride (Gran.) 09 20 Balsams Copaiba ...___ - 1 0O@1 25 Fir (Canada) _. 2 75@3 00 Fir (Oregon) -. 65@1 00 Peru oo 3 00@3 26 Tole 2 00@2 25 Barks Cassia (ordinary). 25@ 30 Cassia (Saigon) _. 50@ 60 Sassafras (pw. 60c) @ 60 Soap Cut (powd.) S0G Soe 20@ 30 Berries Cubeb . a Mish) oo a Juniper ____ -= L0@ 20 Prickly Ash __... @ Extracts Licorice 2. 60@ 65 Licorice, powd. __ 60@ 70 Flowers Apnicg, 2 1 50@1 60 Chamomile Ged.) @ 50 Chamomile Rom. @ 7 Gums Acacia, Ist ______ acacia, 2nd 45@ 50 Acacia, Sorts _.. 35@ 40 Acacia, Powdered 40@ 50 Aloes (Barb Pow) 32@ 40 Aloes (Cape Pow) 2oq@ 35 Aloes (Soc. Pow.) 75@ 80 50@ 55 Asafoetida ______ 50@ 60 Fow. | 90 @1 00 Camphor _.._.__. 87@ 95d Guaide @ 60 Guaiac, pow’d __ @ 70 Hino is @1 25 Kino, powdered__ @1 20 Myrrh 2.2) @1 15 Myrrh, powdered @1 25 Opium, powd. 21 00@21 50 Opium, gran. 21 00@21 50 Shellac __. -- 65@ 80 Shellac 2. 75@ 90 Tragacanth, pow. 1 75 Tragacanth ____ 2 00@2 35 Turpentine ______ @ 30 Insecticides Arsenic: 2 8 20 08@ Blue Vitriol, bbl. @ 08 Blue Vitriol, less Bordea. Mix Dry Hellebore, White powdered _._... 15@ 325 Insect Powder... 47%@ 60 Lead Arsenate Po. 134% @30 Lime and Sulphur 08@ 22 Ce Paris Green __.. 24@ 42 powdered e, B eee Sage, % loose ._ 40 Sage, powdered... @ Senna, Alex, -... 60@ 15 Senna, Tinn. pow. 30@ 35 Uva Ural. 20@ 26 Oils Almonds, Bitter, true 22. 1 50@7 75 Almonds, Bitter, artificial __. 3 00@3 35 Almonds, Sweet, true -......... 1 50@1 80 Almonds, Sweet, imitation ~-... 1 00@1 25 Amber, crude -. 1 00@1 25 Amber, rectified 1 50@1 75 Anise 222 1 25@1 50 Bergamont 6 50@7 00 Cajeput ___..._ 2 00@2 25 Cagmiq: 220 3 00@3 25 Caster ........ - 1 55@1 80 Cedar Leaf .._. 2 00@2 25 Citronella ...... 75@1 00 Cloves: .2 4 00@4 25 Cocoanut -_---- 27%@ 35 Cod Liver ...-.. 1 50@2 00 Croton —........._.- 3 00@3 25 Cotton Seed -... 1 35@1 50 Cubebs -.....-.. 5 00@5 25 Eigeron -....... 4 00@4 25 Eucalyptus .._. 1 25@1 50 Hemlock, pure_. 2 00@2 25 Juniper Berries. Juniper Wood _ Lard, extra __.. 1 55@1 65 Lard. No. 1 _.._ 1 25@1 40 Lavender Flow__ 6 00@6 25 Lavender Gar’n. 1 25@1 50 Eemon Linseed, boiled, bbl. @1 18 Linseed, bid, less 1 25@ raw,less 1 23@1 35 Linseed, Mustard, arifil. oz. @ 36 Neatsfoot -..... 1 25@1 385 Olive, pure __.. 4 00@5 00 Olive, Malaga, yellow |... 3 00@3 60 Olive, Malaga, green 2... 2 85@3 25 Orange, Sweet 9 00@9 Origanum, pure. @2 50 Origanum, com’) 1 00@i 20 Pennyroyal -.. 3 00@3 25 Peppermint -... 5 50@5 70 Rose, pure __ 13 50@14 Rosemary Flows 1 25@1 50 Sandelwood, B. jane 11 50@11 75 Sassafras, true 1 75@2 00 Sassafras, arti’l 75@1 00 Spearmint -..___ 7 00@7 Speen 1 50@1 Tangy Tar USP Turpentine, 65@ bbE -. @ 69 Turpentine, less 76@ 89 Wintergreen, leaf __.,._--.. 6 00@6 25 Wintergreen, sweet bike 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed ____ 4 50@4 75 Wormwood, oz. .... @2 00 Potassium Bicarbonate ____ 35@ 40 Bichromate _____ 15@ 25 Bromide 2. 69@ 8&5 Bromide -_._.... 54@ 71 Chlorate, gran’d_ 23@ 30 Chlorate, powd. OF Xtal 16@ 25 Cyanide = 3 > 3¢0@ 90 HOGide: 2 4 06@4 28 Permanganate __ 22%@ 5 Prussiate, yellow 35@ 45 Prussiate, red __ @ 70 Suphate 35@ 40 Roots AlKkanet 4 30@ 35 Blood, powdered_ 40@ 45 Calamus o 8 35@ 85 Elecampane, pwd. 25@ 30 Gentian, powd. 20@ 30 Ginger, African, powdered -___. 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jamaica, powdered _._._. 45@_ 60 az0ldenseal, pow. 6 00@6 50 Ipecac, powd. __ 5 50@6 00 35@ Efcarica 0. 40 Licorice, powd._. 20@ 30 Orris, powdered. 45@ 60 Poke, powdered__ 35@ 40 Rhubarb, powd __ 1 00 Rosinwood, powd. $ 50 Sarsaparilla, Hond. ground -.-...... @1 10 Sarsaparilla, Mexic. @ 60 Saute 0 40 Squillg, powdered 70@ 80 Tumeric, powd... 20@ Valerian, powd.__ @1 00 Seeds Anise 22 @ 35 Anise, powdered 35@ 40 ra, i .... coe oe 17 Mary: 16 Caraway, Po. 30 25@ 320 Cardamon _.-___ 2 Coriander pow. .40 30@ ae 5@ Fennell -.....__ 35@ te @ 75 5 20 50 15 Flax, ground _. 9%@ 15 Foenugreek, pwd. 15@ 25 Hemp 8@ 16 Lobelia, powd. —- gt 60 Mustard, yellow 17 25 Mustard, black. 20@ 26 Poppy .-------.. 15@ 30 Quince __.. 1 25@1 50 Sabadilla 45@ 6 Sunflower -..... 12@ Worm, American 30@ 4 Worm, Levant — 6 50@7 00 Tinctures Aconite ....-_.- @1 Aloéa 222 @1 56 Acafnetida ______ @2 32 Arnica <...... @1 650 Belladonna ...... @l1 44 has... @2 238 Benzoin Comp’d. @2 40u Buchu 228 @2 lt Cantharides _.__ @2 52 Capsicum - _.___ @2 28 @atechy @1 44 Cinchona -_______ @2 16 Colchicum ___.._ @1 80 Cabebs ..... @2 76 Rigitalia | @2 04 Gentian ....___.. @1 35 Guaige @2 28 Guaiac, Ammon._ @2 04 iodine 2 @1 25 Iodine, Colorless. @i 50 Iron, Clo K weer coos D <. Opium, Deodorz’d @5 40 Rhubarb ........ @1 92 Paints Lead, red dry -. 144%@14\% Lead, white dry 144%@14\% Lead, white oil 144@14% Ochre, yellow bbi. @ 2% Ochre, yellow less 3@ 6 Red Venet’n Am. 3%@ 7 Red Venet’n Eng. 4@ 8 Putty 2... 6@ 8 Whiting, bbl ___ @ 4% Vilting 2... 56%@10 L. H. P. Prep._. 2 80@3 00 Rogers Prep. -. 2 80@3 00 Miscellaneous Acetanalid ___._ 57@ 75 ee Ww@ 12 \lum. powd and Ground _....._ 09@ 15 Bismuth, Subni- Gate 2 25@2 52 Borax xtal or bowdered -... 05@ 13 Cantharides, po. 1 50@2 oo Calomel _ 2.20. 2 72@z2 82 Capsicum, bpow'd 62@ 75 Carming .. 0U@9 ov Cassia Buds .___ ssw 45 Clgvesg v@ 66 sualk Prepared_ l4¢@ lo Chloroform ____ 49@ 56 Choral Hydrate 1 20@1 5¢ Cocaine ______ 12 85@is ou Cocoa Butter ___ bu@ yu Corks, lst, less 38U-lu te : 49-10% Copperas 03s@ lv Copperas, Powd. 4@ 10 Corrosive Subim 2 25@2 3u Cream Tartar __ 35 5 Cuttle bone ..__ vrs 50 Dextrine 6@ 15 Jover’s Powder 4 00@4 50 kimery, All Nos. 1e@ 16 emery, Powdered @ 15 Epsom Salts, bbls. @03% iupsom Salts, less 3%@ lu Ergot, powdered Flake, White _. 15@ 20 Formaldehyde, Ib. 13% @35 Gelatine ........ 8u@ 90 Glassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. 02 Glauber Salts less ug fe Glue, Brown .__. 20@ 3u Glue, Brown Grd 16@ 22 Glue, White ..__ 27 %@ 35 Glue, white grd. 2o@ 35 Glycerine ________ 18@ 40 ae 15@ 95 ding 2. 6 45@7 00 Iocgoform ...____ 8 00@8 30 sead Acetate __ 200 30 seq 2.0 eccee: @1 50 face, powdered_ @1 60 Menthol -_____ 8 00@9 00 Morphine ____ Nua Vomica 22. Nux Vomica, pow. 15@ 25 Pepper, black, pow 57@ 70 Pepper, White, pw. 75@ 85 Pitch, Burgudry. 20@ 25 Quassia ..2.. 12@ Quinine, 5 oz. cans @ 60 Rochelle Salts __ 23@ 40 Sacharine .__.._ 3 60@ 275 Salt Peter 2... 11 22 @ Seidlitz Mixture 30@ 40 Soap, green ... 15@ 320 Soap mott cast. @ 25 Soap, white Castile, onae 2 @15 00 Soap, white Castile less, per bar .. @1 60 Soda Ash -...... 3@ 10 Soda Bicarbonate 8%@ 10 Soda, Sal -__._ 024%@ 08 Spirits Camphor @1 20 Sulphur, roll .... 8%@_ 10 Sulphur, Subl. -. 4%@ 10 Tamarinds -..... 20@ 25 Tartar Emetic .. 70 76 Turpentine, Ven. 6 76 Vanilla Ex. pure 1 60@3 00 Vanilla Ex. pure 2 25@2 60 Zimo Sulphate 06@ 1 MICHIGAN TRADESMAN January 15, 1930 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues = —— ADVANCED DECLINED Cheese Coffee Raisins a oe oe BREAKFAST FOODS CANNED FISH arsons, OZ. —————— ce Kellogg’s Grands. Clam Ch’der, 10% oz. 1 3 Parsons, 32 0Z, ------ : - Corn Flakes, No. 136 285 Clam Chowder, ND. 8 7 Parsons, 18 0z. ------ 2 70 Corn Flakes, No. 124 2 85 Clams, Steamed. No. 1 3 00 Parsons, 10 0z. ------ igo Cor Flakes, No. 102 2 00 Clams, Minced, No. % 2 25 Parsons, 6 0z. ~----- Pep, No. 224 ____....270 Finnan Haddie, 10 oz. 3 30 Pep, No. 202 ________200 Clam Bouillon, 7 oz._ 2 50 Ixrumbles, No. 424 _.. 270 Chicken Haddie, No. 1 2 75 __Bran Flakes, No. 624 2 45 Fish Flakes, small __ 1 35 Bran Flakes, No. 602 150 Cod Fish Cake, 10 oz. 1 55 Rice Krispies, 6 oz. _. 270 Cove Oysers, 5 oz. __ 1 75 Rice Krisp:es, 1 oz. _.110 Lobster, No. \%, Star 2 90 Kaffe Hag, 12 1-lb. Shrimp, 1, wet —_____ 2 00 rane 7 30 Sard’s, 4 Oil, Key __ 6 10 All Bran, 16 oz. _---- 225 Sard’s, 4% Oil, Key __ 5 75 All Bran, 10 oz. ~-____ 27 Sardines, % Oil, K’less 5 25 All Bran, % oz. __-_ 200 Salmon, Red Alaska_ 3 50 Salmon, Med. Alaska 2 50 : SaSlmon, Pink, Alaska 2 10 Post Brands. Sardines, Im. \%, ea. 10@22 Grape-Nuts, 24s -.--__ 3 80 Sardines, Im., , Pa: | 25 Grape-Nuts, 100s ---- 275 Sardines, Cal. __ 1 35@2 25 Instant Postum, No. 8 5 40 Tuna, %, Curtis, doz. 3 60 10 Ib. pails, per doz. 9 40 15 lb. pails, per doz. 12 60 25 lb. pails, per doz. 19 15 25 lb. pails, per doz. 19 15 APPLE BUTTER Quaker, 24-21 oz., doz. 2 15 Quaker, 12-38 0z., doz. 2 40 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Royal, 10c, doz. ------ 95 Royal, 6 oz., doz. -- 1 80 Royal, 6 oz., doz. ---- 2 50 Royal, 12 oz., doz. -- 4 95 Reval, 6 ib, — 25 40 Calumet, 4 oz., doz. 95 Calumet, 8 oz., doz. 1 85 Calumet, 16 oz., doz. 3 25 Calumet, 5 lb., doz. 12 10 Calumet, 10 Ib., doz. 18 60 Rumford, 10c, per doz. 95 Rumford. 8 oz., doz. 1 85 Rum/‘ord, 12 oz.. doz. 2 40 Rumford, 5 lb.. doz. 12 50 K. C. Brand Per case 10c size, 4 doz. ------ 3 70 15e size, 4 doz. ----- 5 50 20c size, 4 doz. ~--..- 7 20 25e size. 4 doz. ----.- 9 20 60c size, 2 doz. ---..- 8 80 80c size, 1 doz. ---.°_ 6 85 10 Ib. size, % doz. -_-. 6 75 BLEACHER CLEANSER Lizzie, 16 oz., 12s -._. 2 15 BLUING JENNINGS The Original Condensed ae 4 dz. cs. 3 00 ai 3 oz. 3 dz. cs. 3 75 Am. Ball,36-10z.,cart. 1 00 Quaker, 1% 0z.. Non- freeze, dozen ------ 85 Boy Blue, 36s, per cs. 2 70 Perfumed Bluing Lizette, 4 0z., 12s -- 80 Lizette, 4 oz., 24s -- 1 50 Lizette, 10 oz., 12s -- 1 30 Lizette, 10 oz., 24s -. 2 50 BEANS and PEAS 100 Ib. bag Brown Swedish Beans 9 00 Pinto Beans -------- 9 25 Red Kdney Beans -- 9 75 White H’d P. Beans 8 25 Col. Lima Beans ---- 14 50 Black Eye Beans -- 16 00 Split Peas, Yellow -- 8 00 Split Peas, Green ---- 9 00 Seotch Peas ---------- 7 00 BURNERS ve ane. No. 1 and 2 écc. ...-. White. money No. 1 and 2, doz. -------- 2 25 BOTTLE CAPS Dbl. Lacguor, 1 gross pkg.. per gross ....... 15 Instant Postum, No. 10 4 50 Postum Cereal, No. 0 Post Toasties. 368 .. 2 85 Post Toasties, 248 -. 2 85 Post’s Bran, 24s -..- 2 70 Pills Bran, 12s ----.-- 1 90 Roman Meal, 12-2 tb... Cream Wheat, 18 -.-. 3 90 Cream Barley, 18 ---. 3 40 Ralston Food, 18 ---- 4 Maple Flakes, 24 --.. 2 Rainbow Corn Fla., 36 2 silver Flake Oats, 18s 1 Silver Flake Oats, 12s 2 90 oe Jute Bulk Oats, ‘ nets New Oata, 24 Ralston New Oata, 12 Shred. Wheat Bis., 36s 3 85 Shred. Wheat Bis., 72s . . Triscuit, 248 —.....--.- Wheatena, 188 --.--- 3 70 BBOOMS Jewell, doz. Standard Parlor, 23 lb. 8 2B Fancy Parlor, 23 lb.-. 9 25 kx. Fancy Parlor 25 lb. 9 75 Ex. Fcy. Parlor 26 lb. - “4 Oy. Whisk, No.8 22. 2 75 BRUSHES Scrub Solid Back, 8 in. --.. i 50 Solid Back, 1 in. ---. 1 74 Pointed Ends -------- 1 25 Stove BRBer 1 80 No. 6) —- 2 00 Peeriogs _...... 2 60 Shoe No: 4-9 2 25 No. 2-0 3 00 BUTTER COLOR Dandelion 2 CANDLES Electric Light, 40 ibs. Plumber, 40 Ibs. 12.1 12.8 Paraffine, Wicking ......___._ 40 Tudor, 6s. per box -. 30 CANNED FRUIT Apples, No. 10 — Apple Sauce, Apricots, No. 2% 3 40@3 90 Apricots, No. 10 8 50@11 50 Blackberries, No. 10 8 50 Blueberries, No. 10 __ 15 00 Cherries, No. 2 3 2 Cherries, R.A., No. 2% 4 30 Cherries, No. 10 -.. 13 00 Peaches, No. 10 Pie 7 20 Peaches, No. 2% Mich 2 7 Peaches, 2% Cal. ---. 31 Peaches, 10, ,Cal. --_. 10 40 Pineapple, 1 sli. -_-. 1 60 Pineapple, 2 sli. ---. 2 65 P’apple, 2 br. sli. ..._ 2 60 P’apple, 2%, sli. ----- 3 50 P’apple, 2 cru. -__.._ 3 00 Pineapple, 10 crushed. Fr 00 Pears, No. 2 3 7 Pears, No. 2% 37 Raspberries, No. 2 blk 3 28 Raspb’s. Red, No. 10 11 50 Raspb’s Black, No. 10 11 00 Rhubarb, No. 10 -.--- 4 75 Strawberries, No. 2 .. 3 26 Strawb’s “o. 10 -... 13 00 Tuna, \s, Curtis, doz. 2 20 Tuna, % Blue Fin __ 2 25 Tuna, ls, Curtis, doz. 7 00 CANNED MEAT Bacon, Med. Beechnut 2 70 Bacon, Lge. Beechnut 4 50 Beef, No. 1, Corned__ 2 75 Beef, No. 1, Roast __ 3 25 2 4 2 3 Beet, No. 2%, Qua., sli. 1 Beet, 3% oz. Qua. sli. 2 Beef, 5 oz., Am. Sliced 2 90 Beef, No. 1, B’nut, sli. 4 Beefsteak & Onions, s 3 Chili Con Car., Is -..1 Deviled Ham, \%s -.__ 2 Deviled Ham, ¥%s -_.. 3 Hamburg Steak & Onions, No. 1 ~.... 3 15 Potted Beef, 4 oz. ____ - 10 Potted Meat, % Libby 52 Potted Meat, % Libby 92 Petted Meat, % Qua. 99 Potted Ham, Gen. &% 1 45 Vienna Saus., No. % 1 45 Vienna Sausage, Qua. 95 Veal Loaf, Medium __ 2 25 Baked Beans Campbelis _..._ 1 05 Quaker, 18 oz. -...._ 95 Fremont, No. 2 ~---.- 1 25 Snider, No. 7 .-- =. 110 Snider, No. 2 —....... 1 25 Van Camp. small .... 90 Van Camp, med. __-. 1 ls CANNED VEGETABLES Asparagus No. 1, Green tips -.-. 3 75 o. 24%, Large Green 4 50 W. Beans, cut 21 i 25 W. Beans, 10 -....... 00 Green Beans, 28 1 or 25 Green Beans, 10s -. @8 00 L. Beans, 2 gr. 1 35@2 65 Lima Beans, — 1 25 Red Kid., Br 1 35 . 2. wh. 1 75@2 40 . 2, cut 1 45@2 35 2, stan. = 1 15 Corn, Ex. stan. No. 2 1 40 Corn, No. 2, Fan. 1 80@2 35 Corn, No. 15 8 00@10 75 Hominy, No. 3 ---.-- 110 Okra, No. 2, whole .. 2 16 Okra, No. 2, cut -... 1 15 Mushrooms, Hotels -. 32 Mushrooms, Choice, 8 oz. 35 Mushrooms, Sur Extra 50 6 Peas, No. 2, E. J. --.. 1 3 Peas, No. 2, Sif, aume 22 1 85 Se 2, Ex. Sift. Peas, Ex. Fine, French 25 Pumpkin, No. 3 1 60@1 75 Pumpkin, No. 10 5 00@5 50 Pimentos, 4%, each 12@14 Pimentoes, 4%, each -- 27 Sw’t Potatoes, No. 2% 1 75 Sauerkraut. No.3 1 45@1 75 Succotash, No. 2 1 65@2 50 Succotash, No. 2, glass 2 = Spinach, No. a ee 12 Spinach, No. 2-. 1 60@1 90 Spinach, No. 3_. 2 25@2 50 Spinach, No. i0_ 6 50@7 00 Tomatoes, No. 2 ---... 1 60 Tomatoes, No. 3 .... 2 25 Tomatoes, No. 10 ---- 7 00 Bar Goods Mich. Sugar Ca., 24, 5c Pal O Mine, 24, 5c -___ Malty Milkies, 24, 5c —- Lemon Rolls 7 Tru Luv, 24, 5c — - No-Nut, 24, 5c CATSUP. Beech-Nut, small ---- 1 65 Lily of Valley, 14 oz... 2 26 Lily of Valley, % pint 1 65 1 Sniders, 8 oz. ~------- 50 Sniders, 16 oz. ~-..-- 2 36 Quaker, 10 oz. ~----- 1 35 Quaker, 14 oz. -_-_-.. 1 90 Quaker, Galon Glass 12 50 Quaker, Gallon Tin —_ 8 50 CHILI SAUCE Snider, 16 oz. ~------- 3 15 Snider, 8 oz. .._______ 2 20 Lilly Valley, 8 oz. -. 2 25 Lilly Valley, 14 oz. —. 3 25 OYSTER COCKTAI : ee Sniders, 16 oz. ~---_- Sniders, 8 oz. —----- 2 20 CHEESE Roguefort _.....____-__ 45 Kraft, small items 1 65 Kraft, American -- 1 65 Chili, small tins -- 1 65 Pimento, small tins 1 65 Roquefort, sm. tins 2 25 Camembert, sm. tins 2 25 Wisconsin Daisy ----- 24 Wisconsin Flat *_---- 24 New York June --.-. 34 CHEWING GUM Adams Black Jack ---. 65 Adams Bloodberry bd Adams Dentyne ------ 65 Adams Calif. Fruit -- 65 Adams Sen Sen 6 Beeman’s Pepsin ------ 65 Beechnut Wintergreen_ Beechnut Peppermint_- Beechnut Spearmint -- Doublemint ~--~-------- 65 Peppermint, Wrigleys -- 65 Spearmint, Wrigleys -- 65 suicy Pruit 22 65 Krigley’s P-K -.----- 65 Zeno 2.20 65 Teapery. 2. 65 COCOA Droste’s Dutch, 1 Ib.__ | . Droste’s Dutch, % Ib Droste’s Dutch, % Droste’s Dutch, 5 Ib. 60 Chocolate Apples -_-. 4 50 Pastelles, No. 1 __-. 12 60 Pastelles, % Ib. ------ 6 60 Pains De Cafe —------ 3 00 Droste’s Bars, Delft Pastelles 1 ag oo Tin Bon que ese ie eae 13 12 oz. Rosaces — 1% lb. Rosaces -- % lb. Pastelles -___-- 3 Langues De Chats _. 4 80 CHOCOLATE Baker, Caracas, %s ---- 37 Baker, Caracas, 4s -.-. 35 sLOTHES LINE Hemp, 50 ft. ___ 2 00@2 25 Twisted Cotton, bo ft. ee: 50@4 00 Braided, 50 ft. ___.___ 2 25 Sash Cord ______ 3 50@4 00 COFFEE ROASTED Worden Grocer Co. 1 Ib. — Melrose Liberty Ranker 33 Nedrow Morton House ________ a nO, 2 Royal sab Seema anus oT McLaughlin’s Kept-Fresh Coffee Extracts M. Y., per 100... 12 Frank’s 50 pkgs. -- 4 25 Hummel’s 50 1 lb. 10% CONDENSED MILK Leader, 4 doz. -.-.-_ 7 00 Pagie, 4 doz. =... 9 00 MILK COMPOUND Hebe, Tall, 4 doz. --. 4 50 Hebe, Baby, 8 doz. -_ 4 40 Carolene. Tall, 4 doz. 3 80 Carolene, Raby ------ 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. -_ Quaker, Baby, 8 doz. Quaker, Gallon, % doz. Carnation, Tall, 4 doz. Carnation, Baby, 8 dz. Oatman’s Dundee, Tall Oatman’s D’dee, Baby Every Day, Tall WE pb pe of abe ECO OO bo on Every Day, Baby ---- 4 25 Pet. Pal soe 3 Pet, Baby, 8 oz. ---. 4 25 Borden’s Tall -------- 4 35 Borden’s Baby ------ 4 25 CIGARS G. J. Johnson’s Brand G. J. Johnson Cigar, 10C 2 ee 75 00 Worden Grocer Co. Brands Airedale 35 00 Havana Sweets ----. 35 00 Hemeter Champion... 37 50 Canadian Club ---_-- 35 00 Robert Emmett ---. 75 00 Tom Moore Monarch 75 on Webster Cadillac -_.. 75 0 Webster Astor Foil__ 75 0 Webster Knickbocker 95 00 Webster Albany Foil = 00 Bering Apollos _.---_ 5 00 Bering Palmitas -. 1g 00 Bering Diplomatica 115 00 Bering Delioses -___ 120 00 Bering Favorita -_-_ 135 00 Bering Albas ---__- 150 00 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 18 Horehound Stick, 5c -. 18 Mixed Candy Kindergarten --.-.-__-- li TSR Oer 2 eo 13 French Creams ----.-.. 15 Paris Creams ---....... 16 Grocers coe 11 Fancy Mixture -_---_-- 17 Fancy Chocolates 5 lb. boxes Bittersweets, Ass’ted 1 75 Milk Chocolate A A a 2 Nibble Sticks -____ Chocolate Nut Rolls _ i *3 Magnolia Choc 1: Bon Ton Choe. —_____ 1 2 : Gum Drops Pails AMISG 16 Champion Gums --_-_-. 16 Challenge Gums --__._ 14 Jelly Strings —......_. 18 Lozenges Pails A. A. Pep. Lozenges _. 15 A. A. Pink Lozenges _. 15 A. A. Choc. Lozenges_. 15 Motto Hearts _.__._____ 1 Malted Milk Lozenges __ 21 Hard Goods Pails Lemon Drops —__...____ 1 O, F. Horehound dps.__ 18 Anise Sauares 18 Peanut Squares _______ 17 Cough Drops Bxs Putnam soo 1 35 Smith Bros. —~... 2 1 60 inden'’s: 22 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 85 4 oz. pkg., 48s, case 3 40 Specialties Pineapple Fudge ______ 18 Italian Bon Bons ______ 17 Banquet Cream Mints_ 23 Silver King M.Mallows 1 15 Handy Packages, 12-10c 80 COUPON BOOKS 50 Economic grade 3 50 100 Bconomic grade 4 5u 500 Economic grade 20 00 1000 Economic grade 37 5u Where 1,000 books are ordered at a time. special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 Ib. boxes 223 43 DRIED FRUITS Apples N. Y. Fey., 50 lb. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated Choice ____ 22 Evaporated, Fancy ____ 28 Evaporated, SAS 18 Citron 10 Ib. box 40 Currants Packages, 14 oz. _____ 18 Greek, Bulk, lb. ______ 18 Dates Dromedary, 36s ______ 6 75 Peaches Evap. Choice __________ 19 Peel Lemon, American _____ 30 Orange, American _____ 30 Raisins Seeded, bulk ________ 08 Thompson’ S s’dless blk 071% Thompson’s seedless, TD OR. So et 081% Seeded, 15 oz. __.._ 10 California Prunes 60@70, 25 lb. boxes__@13%4 U . boxes__@141 40@50, 25 Ib. oo . boxes__@17 . boxes__@19 -. boxes__@23 Hominy Pearl, 100 lb. sacks __ Macaroni Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 3 50 Bulk Goods Elbow, 20 Ib. ________ 814 Egg Noodle, 10 lbs. __ 14 Pearl Barle Chester: (2 a. 3 75 000) ue a 7 00 Barley Grits ~._______ 5 00 age East India 10 Tapioca Pearl. 100 lb. sacks __ 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant -. 3 50 FLAVORING EXTRACTS JENNINGS’ PURE FLAVORING EXTRACT Vanilla and Lemon Same Price 1 oz. -. 1 25 1% oz. .. 1 80 2% oz. .. 3 0u 3% oz. __ 4 20 2 oz. .. 2 50 4 of. ._ ; = 8 oz. _. 16 oz. aes 6 00 3% os. Amersealed At It 57 Years. Jiffy Punch 3 doz. Carton FLOUR Vv. C. Millin 2 Lily Whit ee Harvest cuca ee 50 Yes Ma’am G E08 raham, free ie ae ela 2 20 FRUIT CANS Mason F. O. B. Grand Rapids Half pint One pint _____ One quart Half gallon oe Glass To Balt pint : - 9 00 One on ee 9 30 me Quart 22) 11 15 Half gallon ______ ---15 4 wv ew oo GO Go eocvr =_—w ov de egeoeooocrou j 0 0 TRADESMAN January 15, 1930 MICHIGAN 2 GELATINE ee Gee” PROVISIONS SHOE BLACKENING Brillo 22 85 TABLE SAUCES ee 2 85 rom Tan Vagon Barreled Pork i - Climaline, 4 doz. ---. 4 20 Lea & Perrin, large. 6 00 es aoe aa 405 Red Crown Gasoline -- 11 Clear Back -- 25 00@28 00 TB. Gocimacion dz. i = Grandma, 100, 5c ---- 350 Lea & Perrin, enat. 3 35 Plymouth, White _...155 Red Crown ‘Ethyl ----- 14 Short Cut Clear26 00@29 00 Dri-Foot, doz. _..... 209 Grandma, 24 Large -- 350 Pepper ____----------- r?} Quaker, 3 doz. ------ ae ee ' Biehya, Does 135 Gold Dust, 100s 400 Royal Mint —_-------- 3 40 pe ae Shingla, dom . 90 Gries Hoa '- Large a 3; Tobasco, 2 oz. ------- 4 28 n tron Barrels 1 Sho You, 9 oz., doz, 2 25 JELLY . RersbrN cS Perfection Kerosine __ 13.6 y Salt Meats La France Laun., 4dz. 360 41 jarge —--------- 15 Pure, 30 Ib, pails -_-- 3 39 Gas Machine Gasoline 37.1 DS Belles =. 18-20@18-16 Old Dutch Clean, 4 dz. 3 - £1 ome... 3 15 Imitation, 30. Ib. vas a M. & P. Naphtha__ 19.6 STOVE POLISH Octagon, 968 -------- Oe to 3 30 Pure, 6 oz., Asst. asl 2 40 Blackne, per doz. __135 Rinso, — J 3 20 Pure Pres., 16 02., az Black Silk Liquid, dz. 149 Rinso, 24s --.-_-_-_ 25 ISO-VIS MOTOR OILS Lard i Silk Paste, doz. 1 25 aus No More, 100, 10 85 TEA Pure in tierces ~____- 12 Snameline Paste. doz. 1 35 =a ESP JELLY GLASSES In Iron Barrels 60 lb. tubs ....advance % Enameline Liquid, dz. 1 35 Rub No More, 20 Lg. 4 00 Japan § on. per des. _---- cS 17-1 50 Ib. tubs -.--advance i H. Z. Liquid, per doz. 1 40 sevens Corner: So Choice eecen nee wer i m -------------- . . pails ___ adv: adium, per doz. ___135 20 0%. ----~--------- 5 Choice -------------- Heavy ---------------- 77.1 10 Ib. ae ees % Rising Sun, per doz. 1 35 = ‘Fiush, 1 doz. -- : - Nod (a oer OLEOMARGARINE Ex. Heavy —---------- Td 6 Ib. pails --.-advance 1 oe oe ae te Pseeer 3 00% -==--- cas it oe Se 14 ib. pails __._.advance 1 ulcanol, No. 5, doz. Sh Se , oe Se cn hime en ee ecm (mo aren ; * Snowboy, 100, 10 oz. 4 00 Van Westenbrugge Brands e Compound tierces ---_ 12 Vulcanol, No. 10, doz. 1 35 Snowboy, 12 Large 2 65 Carload Distributor arine Compound, tubs _-_-_- 12% Stovoil, per doz. ----- a0 fae 66a aS Gunpowder q Sunbrite, iy pea 2 10 Fancy ee a Wyandote, 48 -------- 4 a ancy —-_____________ 7 oe Bale Suasages SALT Wyandot Deterg’s, 24s 27 Bolopna 2.20 1 i 5 ¢ Bight 2200p 65.1 Liver 0 - oe ~ > ee 1 pe: Pekoe, madnen " 57 Laoag oo eee oe w------+------ 21 Colonial, Iodized, 24-2 1 50 ee. ie at ee a i eS Whole Spices English Breakfast Extra heavy | a 65.1 Tongue, Jellied __--___. 35 Farmer Spec., 70 Ib. = Allspice, Jamaica --.. @25 Congou, Medium --___- 28 Nucoa, 1 Ib. ---------- 21 Polarine “FY -------- 65.1 Headcheese ~__--_______ 18 Packers Meat, 50 Ib. 57 Cloves, Zanzibar -... @38 Congou, Choice -_-. 35@36 Nucoa, 2 and 5 lb. --- 20% Tranmission Oil -___- 65.1 Crushed Rock for ice Cassia, Canton ______ @> Congou, Fancy -... 42@43 Finol, 4 oz. cans, doz. 1 50 cream, 100 Ib., each 8 Cassia, 5¢ pkg., doz. e* eS eS oe Butter Sait, 280 Ib. bbl.4 u Goa, Ae D1g Wilson & Co.’s Brands = parowax, 40, 1 Ib. —— 8.55 — or Bak gal a 0 Ib. bbl. Mace, Penane i Oleo earowex 20 1 Ib. 28.8 Hams, Cer. 14.16 Ib. @26 of 10 Ibe feed mo a 4 10 Mt we ae oe A = Hams. — Skinned 50. 3 lb., ver bale o 5 4 85 Mixed, 5e Lee @45 Fancy ---~-------------- 50 eee 19 Ham, dried beef 28 bl. bags. Table ____ 42 Nutmegs, 70@90 _____ @59 Special Holi —-——-----—- nuchies ° Old Hickory, Smoked, Nutmegs. 105-110 -- @59 TWINE California Hams _. @17% GeO J 4 50 epper, Black -____-- 46 Coton, 3 ply cone _____ 40 Picnic oe Cotton, 3 ply Balls .._. 42 Wook 6 ply 18 MATCHES Hams - 20 ox ply ~------— Swan, 144 0 4 20 Boiled anaes Ee @36 Diamond. 144 box _-_ 5 00 ce Minced Hams ______ @19 Pure Ground in Bulk VINEGAR . 00 ae, Bacon 4/6 Cert. 24 O30 i Cider, 49 Grain 2 Searchlight. 144 box _ 5 Reet Allspice, Jamaica -.-. @35 ) Grain __~___ 22 Ohin Red TLahel. 144 bx 4 20 Cloves, Zanzibar __-. @46 White Wine, 80 grain__ 25 Ohio Blue Tip, 144 box 5 00 Cassia. Canton _____- @23 White Wine, 40 grain__ 19 Ohio Rlne Tin. 720-1c 4 00 Beef Ginger, Corkin ----- @35 *Blue Seal, 144 ------ 4 85 Mustard (2 @32 WICKING *Reliable, 144 ____--- 3 90 Boneless, rump 28 00@34 00 Mace, Penang --_----- 139 No. 0, per gross _ 80 *Wederal. 144 _____- 5 00 Semdac, 12 pt. cans 300 Rump, new __ 29 00@32 00 Pepper, Black -------- @55 No. 1. per gross _____ 1 25 *1 Free with Ten. Semdac, 12 at. cans 5 00 Nutmees 20 8 ¢ Re. 2. per gross _____ 1 50 Pepper, White --_-_- so No. 3. per gross _____ 2 30 ae Liver Pepper, Cayenne ---_ @37 Peerless Rolls, per doz. 90 Safety Matches ok Sonim a. a Paprika, Spanish --._. @45 Hiceoeee ee 2, doz. 50 Quaker, 5 gro. case--- Poke enester . 3, doz. 2 00 Soo ee eo een 10 Rayo, per doz 15 Medium Sour 7 eee NUTS—Whole 5 gallon, 400 count -- 4 75 Seasoning wo Almor.ds, Tarragona_- 25 Mee Chili Powder, 15¢ __-. 1 35 a Brazil,. New -------- 7 Sweet Small Fancy Blue Rose -__- * Celery Salt, 3 oz. -_---_ 95 Bushels, narrow a Fancy Mixed -------- 24 Fancy Head --_______ Free Run’g, 32 26 oz. 240 Sage, 2 0z. -----.---- 90 wire handles : Filberts, Sicily ------ 22 16 Gallon, 2250 ------ 24 < Fi lot > 40 Onion Salt 135 B andles —______ 1 75 D: 5 Gallon, 750 _-..---- 97 Gy CASS) AOS cao - on S . ushels, narrow band, Peanuts, Vir. Roasted 11 . fodized’ 32 26 oz... 240 Garlic 2 TASh — woed nandics © in Peanuts, Jumbo, std. 13 Five case lots ---_-- 230 Ponelty, 3% of. __ 3 2 ware drop handle__ “a 90 Pecans, 3, star ------ 25 Pickl Kitchen Bouquet ___. 450 Market, single ; Pp eho 40 Dill Pickles RUSKS I .'T, le handle. 95 Pecans, Mammoth -_ 50 Gal. 40 to Tin, doz. 10 25 Laurel Leaves -..--- 20 Market, in 1 60 Walnuts, Cal. _-. 27@29 No. 2% Tins --_---.-- 2 26 Dutch Tea Rusk Co. BORAX See 30 seymt. Iatme -——-—-——— 8 50 Ae 07 32 oz. Glass Picked. 2 76 Brand. whoo ia 4 340 oo. ce 32 og. Glass Thrown 2 40 36 rolls, per case ____ 4 25 rere ve tener Tumeric, 2% oz. _--- eo ee ee eu 18 rolls, per case ____225 24, 1 Ib. packages -- 3 25 Ve Salted Peanuts , Dil Pickles ner. 12 rolls, per case ____150 48, 10 oz. packazes __ #35 Banci & ti os Bancy, No. 1 14 - SS a ---------- 1 : 35 a pind pay per case -_ ; 2 96, % oz. packages -_ 4 00 Barrel, 10 zai "Geen 2 58 al, 690 22 S, per case __ z » 10 gal., Ea a 45 Gal, 1000 30 00 36 cartons, per case __ 5 00 a 3 to 6 gal., per gal. 16 Shelled SOAP orn ig Kingsford, 40 Ibs. __ 11% Pails = = oc " PIPES Sener Am. Family, 100 box 6 30 Powdered, bags ---. 4 50 ? * a Galvanized ____ 2 60 125 Ib. bags 23 Arm and Hammer -. 375 Crystal White, 100 -. 4 20 Argo, 48, 1 Ib. pkgs. 360 14 ae ened ~. 2% Filberts ""7777T77 39 «Cob, 3 doz. in bx. 1 00@1 20 Big Jack, 60s -------- 475 @roam, 48-1 480 12 at Fe vanized ____ 3 10 Pecans Salted _------- 82 SAL SODA Fels Ne er Le - Quaker, 40-1 _____- 07% 10 at. mo pie TF. ‘a Walnuts Burdo -------- 65 Flake te, —e..l,UmlmlmlLlUmD Le ee Grdma White Na. 10s 3 75 Granulated, 60 Ibs. cs. 1 35 Jap Rose, 100 box -_-- 7 85 Traps MINCE MEAT PAVING Canls Granulated, 18-2% 1b. Fairy, 100 box __-__-- 00 Gloss Mouse, Wood, 4 holes. 60 None Such, 4 doz. --- Battle Axe, per doz. 265 packages ------___. 120 Palm Olive, 144 box 1650 Argo, 48, 1 Ib. pkgs. 3 60 Mouse, wood. 6 holes. 70 Quaker, 3 doz. case _. 350 ‘Torpedo. per doz. ~-- 2 25 Lava, 100 box __------ 490 Argo, 12. 3 lb. pkgs. 2 62° Mouse, tin, 5 holes __ 65 Pt Kegs, wet, 1b. 22 Blue Ribbon, per doz. 4 25 Octagon, 120 -__----- 600 Argo, 8 5 lb pkgs. -_ 297 Rat, wood 1 00 , Pummo, 100 box _--- 4 85 Silver Gloss, .8, 1s -- 11% Hat. Apia oo 1 00 eyo = COD FISH Sweetheart, 100 box __ 5 70 ste. = pkgs. ---_ 5 35 Mouse, spring 30 Babbitt’s, 02, 22.2 7 id a Grandpa Tar, 50 sm. 2 10 iger, Se 3 30 OLIVES Middles ---~---------- ae Grandpa Tar, 50 lge. 350 Tiger. 50 Ibs. ---_---- 06 Tubs 4 oz. Jar, Plain, doz. 1 35 Tablets, % Ib. Pure 19% airbank Tar, 100 bx 4 00 Laree Gal 10 oz. Jar, Plain, doz. 2 35 H EATS doz. -------------- 1 40 Trilby Soap, "100. 0c, T 25 Sdadlaes yp sto s 75 14 oz. Jar, Plain, doz. 4 50 Pabst Wood boxes, Pure -- 30% Williams Barber Bar, 9s 50 SYRUP Small Galvanized _.__ 6 bi i ao SS elk 2 bi Beef Whole God) 2 111%, Williams Mug, per doz. 48 bbe --- uart Jars, , ; . "200 Top Steers & Heif. _.__ 24 Washboard } Gal. Glass Jugs, Pla 7G) Good Strs & Ht 15%@22 HERRING Blue Karo’ Nov 6, 1d. 397 ganner. Globe ie 3% oz. Jar, Stuff., doz. 1 35 Med. Steers & Heif. -. 19 CLEANSERS ue Karo, No. o, 1 dz. Brass, single ______ 6 25 2 16@18 Holland Herring Blue Karo, No. 10 -. 371 G) oo 6 oz. Jar, Stuffed, doz. 2 35 Com. Steers & Heif. 16@ Red K ass. single _________ 6 00 9 Jar, Stuff.. doz. 3 75 Mixed, Kegs -__---__ 1 00 ed Karo, No. 1% -- 305 Double Peerless __ 8 50 %% oz. Jar, aed Veal : Red Karo, No. 5, 1 dz. 4 29. Single Peerl ---- 1 Gal. Jugs, Stuff., dz. 27 Mixed, half bbls. ____ 9 75 & eerless ______ 7 50 Top 21° wrixed. bbls 17 . = Red Karo, No. 10 -- 4 01 ao Queen 5 50 Good. ioe ee 19 ‘ a eda P = = Niversal, 7 25 PARIS GREEN Medium --.-------------- 16 Milkers, Kegs -_---- : rp eo 34 Milkers, half bbls. -- § S i) : Imit. Maple Flavor : Wood Bowls te 22 Milkers, bbls. _____. 18 50 #1 a Orange, No. 1%, 2 dz. 3 25 - in, Butter 5 00 9s and 6s ._...-.--____- 30 Lamb KKKKN F Orange, No. 5, 1 doz. 499 /2 in. Butter ________ 9 00 orway __ 19 50 E 5 17 in. Butter pasar ag Lamb ---------- 2 8 Ib patis 2 1 40 H s 19 in. Butter 7 2 00 PEANUT BUTTER = Sodium) 222-2 20, Cut Luneh __..---- a os eo 20 Boned, 10 Ib. boxes __ 16 r 7. 4a on RAPPING PAPER Ps . one re, Manila, white cs ] Kanuck, 5 gal. can -_ 6 50 No. 1 Fibre ee ee ie wie hc eerie 06% Mutton ql Butchers D F Lake Herrin ee ll Lee ee 06 SS i; % BbL, 100 Ibs. a 6 50 } Maple mot aa Hy) Poor -----------==----- » Michisan, per gal. 2 75 Velchs, per gal. -___ YEAST c Mackeral ‘Weslo. = dos. mee Pork Tubs, 60 Count, fy. fat 6 00 Sunlight, 3 doz. _..... 2 a . I Sunlight, 11% doz. 277 Wein, med. 22 12 Pails, 10 ib. Fancy fat 150 §0 can cases, $4.80 per case SONG oe tunlight, 1% doz. ___ 1 35 Bel Car-Mo Brand nt... 19 Se on ee ram 8 fom, _ 710 24 1 Ib, Fine ——-———----- cies A ea SO - WASHING POWDERS Quarts, 1 doz. __.--. 6 25 oe 0z., oz. in oase 2. Ue te White Fish Pd., 18s, box 190 Half Gallons, 1 doz 11 76 YE Neck ‘bones ----------- 07 Bon Ami = AST—COMPRESSE a ee: 07 Med. Fancy, 100 1b. 1300 Bon Ami Cake, 18 1 62% Gallons. % doz, | 1130 Fleischmann, per doz. 30 30 MICHIGAN TRADESMAN January 15, 1980 EVER POPULAR FOOD FACTOR. History of the Origin of the Sand- wich. Both bold and bad was the man who invented the sandwich. As a boy he was “naughty” and when he gave to the which bears his name worthy old ladies would not eat them—at first, writes John Walker Harrington in the Soda Fountain. “But, my dears” they used to say to the flappers of that day, “Don’t you know that Lord Sandwich was a most world the food combination immoral man. And consider the cir- cumstances, in which he invented these IT am shocked to see them on your tea table.” Then eve-brows—giggles — gurgles — gabble and git. By rights, Lord Sandwich ought to bread and meat things! whisperings and raisings of have something of justice at this time, for soon international ceremonies will be held in Honolulu in honor of the discovery of the Sandwich Islands— now the American Territory of Hawaii. For that find we can thank “Jim” Cook, who named the islands for his great patron, the Earl of Sandwich, his backer in exploration. Cook was orig- inally a grocery clerk and worked in a kind of general store. There has been a conspiracy of silence about Sandwich all these years, as far as his good deeds are concerned. His enemies used to say that even if he did make Cook, his He has had all too little credit for the big things he did—such as being one of the founders of the modern British Empire, for instance, and yet his name name would be forgogtten. and fame are in everybody’s mouth. When a lull comes at the fountain, the soda clerks of to-day can recall that although drugs and chemicals are steeped in romance, that a sandwich is filled stories of gay high adventure. John Montagu, of Sandwich—other- wise with days and “Sandtown” Kent, England, born in 1718, became an Earl at the age of 11 years. His father, who died young, much, but his grandfather, Edward, was an Admiral; a triple never amounted to bottle man; a figure in the night life of London about whom there is much said in the diary of old Samuel Pepys. That expression of Samuel's “And so to bed,” which has found its way into the title of a current play in New York, could not apply to Edward Montagu. had put cronies port under their belts they used to do the theatres and the taverns. His earldom was conferred on him for his services in After he and his three quarts of the navy. So when he perished at last in a blaze of glory after the Dutch blew up his flagship at the Battle of Soleby, England, said he had just the kind of a death he had wished. , sportsmans John, the grandson, had some very solemn classmates at Eton, thé aris- tocratic school he attended. Among Gray, the poet, author of “An Elegy in a Country Churchyard and Horace Walpole, a cultured and fastidious literary chap in later Probably both were too them was Thomas rears. la much for the young Earl. When he became High Lord of the Admiralty, they said they recalled him as a “dirty little boy playing cricket.” Starting life with his big fortune, his big nose and his big brain, the last of which was trained at the University of Montagu, Earl of made an impression on British politics. He had made a grand tour of Europe and of Asiatic coun- He was so fond of visiting foreign countries that Cambridge, John Sandwich, tries and also of Egypt. he was an ideal diplomat and served as a minister to Holland and later to Austria. Returning home he became First Lord of the Admiralty and Privy Councillor. John was as much a glut- ton for work as he was for food and drink. At six o'clock in the morning he was at his desk, toiling like a beaver, taking a smack of a luncheon about noon, and working up to dinner time. When he was out of office for a while, owing to the downfall of the of Bedford with which he was connected, Sandwich ap- party of the Duke plied his powers of concentration to his private pleasures and vices, as his enemy, Lord Chesterfie'd put it. He was no saint, and yet he may not have been much worse than many of the other young bloods of the Georgian period, notorious for social speed. He kept rather ahead of others both at Back again into favor, Sandwich became Receiver General for Ireland. In 1771 he won again his old post as First Lord of the Admiral- ty; and a year later was also named a General in the army by George III. The two which Sandwich was most active were the Hell Fire Club, which had high jinks on the roof of the old Drury Lane Theater in and the Royal scientists, of which he was the president. When as Royal Society he sent Captain James Cook to the South Seas to observe the Transit of Venus, the wits of the day said that Sandwich was such a great lover that his in- terest was most natural. His critics did not realize that when Sandwich not Cook with his official First Lord of the Ad- miralty but gave lavishly of his own fortune that he was making good the title of Great Britain to Australia and other important colonies. work and play. organizations in London; Society, composed of head of the only backed authority as The Earl was a born gambler and played for high stakes. At cards his name was. “concentration.” One of his sessions with the paste- middle boards lasted twenty-three hours on a stretch—without formal meals. To save time in eating the nobleman, on that occasion, had his butler bring on slices of beef and ham placed between pieces of bread. Later he used toast. As Sandwich was active in the Beefsteak Club, it is also likely that he was the originator of the beefsteak dinners of slices of the sirloin are laid on bread. Gorsley, a brilliant French writer, tells the story of the birth of the sand- wich in a book printed in 1770, which gives a sprightly account of a visit to London which he made five years be- fore. He says that the gilded youth to-day at which of the British metropolis were eating the new delicacy several years before that. It is probable that Sandwich sir- ed the sandwich about 1762, when he took a year off to run wild—exclusively. The sandwich was recognized at once as a most convenient article of diet. Its use spread like wild fire— and, it was a sure fire hit. It was so popular, in fact, the political enemies of Sandwich tried to deprive him of the claim of being its inventor. The noble Earl—also called ignoble by his foes, had been involved in a scandal which got into Parliament, despite which he stood as a candidate for an honorary position at the University of Cambridge to which he would probab'y have been elected. but for the recovery of the man who desired to give up the office on account of illness. Some dry- as-dust Cambridge scholars of the day dug into ancient history and reported that Romans ate were called offulae. fetched. An offula is a little offa— that is a small piece or morsel—made sandwiches, which This seems far of dough. It seems to have heen the ancestor of those little pillows of paste which the Italians The Roman dandies had them with wine as a light repast. It may have been that Sandwich—learned with meat inside call ravioli. as he was, got the idea from Italy. It is more likely that his invention was due to one of those pulses which he always obeyed. The Earl died in 1792 at the age of 74. He spent his last years largely in study and many authors of the day visited him at his country place. By the beginning of the last century the sandwich had become quite reputable. Jane Austen, novelist, refers in one of her books printed n 1800 to “little sandwiches all over mustard” being served at tea. Byron, in his romantic poem Don Juan uses the lines— many im- Sandwiches, claret and an appetite Are things which makes an Englsh evening pass. Having been born at the gaming table, the sandwich has never quite dark There was many years ago at Long Branch a costly temple of chance known as “The Pennsylvania Club” kept by a gambler by the name of Daley. There was there, as was the case with all such establishments, a sideboard laden with roast chicken and turkey and other which the helped There was originated the three decker structure made of three layers of thin toast, with sliced chicken, lettuce leaves, a rasher or so of bacon or whatever was at hand. Hence the Pennsylvania Club sandwich now known under its briefer title of “Club.” The late Richard Canfield in his vari- ous establishments also developed the sandwich, for he was an expert cook, as well as an epicure. outlived its past. meats, to visitors themselves. Owing to the rapid luncheon habits of the American people the sandwich soon became a big factor in our food habits. The cast iron railroad sand- wich, made of soggy buns, and kept under a glass tomb, long had a deadly reign. In recent years the finest culi- nary skill has been given to creating tasty fabrics—varied in ingredients and delicious in flavor. There had always been something of a demand for the made-to-order sand- wich. Who started the practice of making them so elaborately in the presence of the customer is not known, but it is certain that the soda fountain has led in this field. Back of the sandwich, as it takes on its thousands of forms, however, looms the figure of the eccentric Earl. One can hold no brief for his faults, and yet it does seem as though he had had a rather hard deal from chance. There are two monuments to Cap- tain Cock on the Hawaiian Islands, one where he was killed in 1779 by the natives and later barbecued. There should be one of his patron. However, perhaps the ingenious soda dispensers and our sandwich smiths will not for- get him and give to the world some crowning work of their skill such as an “Earl” or a “Montagu,” and place his picture over their counters. If his ghost days, the whimsical sire of the sandwich might look into our modern pharmacies at luncheon time and say to himself “You desire to see my monument? walks abroad these Look about you!” 2» ____ Silverware Sa'es Items Sought. With the exception of orders for specially priced sales items conditions in the silverware trade are quiet at present. A number of local buyers visited an Eastern market last week seeking plated hollow ware suitable for special Winter sales and ordered in good volume where price arrange- ments proved satisfactory. Tea sets, platters and center pieces are in de- mand for sales events. New lines of regular merchandise are on display in some of the local showrooms, but the majority of producers are still waiting until later in the month to show new styles. Colonial patterns are featured again this year. —__+>->___ Curtain Demand Remains Steady. A steady demand for popular-priced curtain materials has been a feature of business in that line since the first of the year. Buyers have filled all their requirements for strictly sales pur- poses and are now placing orders for regular merchandise requirements. A tendency price pressure has been a disturbing factor in the market, but producers claim that values have reached levels toward further conces- Cottage-type curtain sets in pastel shades continue as the chief feature in sales. blue and rose are the shades cal'ed for. where sions are impossible. Green, —_2>7+>___ Regular Grocer Cannot Be Dislodged. Mesick, Jan. 8—Last week a mail order and chain store customer called me on the telephone at my residence at 6:10 a. m. to send one can of pink salmon and one of macaroni, as she was going to have corn shredders and wanted something for dinner. The R. F. D. carrier leaves about 7215, so I hustled over and mailed the goods to the good woman. The question is, can they get along without the local grocer? Your Tradesman is even more ac- ceptable to me now than it was twenty- five years ago. Let us all push together. C. R. Bell. January 15, 1930 Utterly Wrong Attitude on Credit Transactions. (Continued from page 20) I mean you personally—to get out and help organize it. The final thought, so far as we can go now, is this: That if you have no trade at present which is of a character which makes it desirable to you for credit extension, do not extend credit to any of it—not a single customer. In such event, keep your eyes peeled for the kind of customer whose credit trade will pay you and go after such trade. This means, too, that credit must not be entered with the thought that you are going to run risk of loss. Instead, take the your own hands and seek such trade as will not initiative into cause you loss. Set your plans along definitely log- ical lines—so much credit; no more until your capital grows so you can handle it; definite limitations as to time and outside amount in each case; payment arranged for at definite and plainly stated times; simple insistence that payment be made at such times, always and ever in full, not a balance ever to be tolerated; and lastly, if any loss is to be taken, such loss is to come at once—when it is small rather than later when it has grown. In other words, the negative or pre- ventitive portions of your plan must look toward and aim at certain pre- vention of loss—not the cure of loss. Let me close with a transcript of the way B. Altman & Co., famous New York merchants, state their terms: “We assume that our terms which re- quire settlement of all bills each month will be an agreeable arrange- ment for you.” And I can say that years of intimate have tausht me that Altman means precise- ly what he says. On that basis Altman has built one of the largest and most profitable busi- nesses in the entire world. Paul Findlay. — +> > Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Jan. 3—In the matter of Frank Harwick, Bankrupt No. 3747, the trustee has filed his final report and aecount, and a final meeting of ereditors has been held The trustee was present in person. There were no other appear- ances. The trustee’s final report and account was approved and. allowed. Claims were proved and allowed. An order was made for the payment of the balance of expenses of administration and the declaration and payment of a first and final dividend to creditors of 15 per cent. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and returned to the district court, as a case closed. In the matter of Ernest J. Plett, Bank- rupt No. 3988. The sale of assets has been called for Jan. 21, at the premises formerly occupied by the bankrupt, 42 Division avenue, N., Grand Rapids. All the stock in trade and fixtures in this estate will be sold, consisting of piece, goods, suitings trimmings, linings, | gether with furniture, fixtures, tools and equipment used in connection with a merchant tailoring business, appraised at approximately $1,680.19 All interested in such sale should be present at the date and time of sale. In the matter of Henry Wirth, Bank- rupt No. 3978. The sale of assets has been called for Jan. 21, at the premises formerly occupied by the bankrupt, 816 Scribner avenue, N. W, Grand Rapids All the fixtures and equipment of this experience _ state. consisting of show case, electrical refrigeration unit together with large re- frigerator, etc., will be sold, appraised at approximately $813. All interested in such sale should be present at the date and time as above stated. In the matter of Henry Bosscher and MICHIGAN Robert Westveld, as De Young & Co. and De Youn Bros., Bankrupt No 3029, the trustee has heretofore filed his final report and account, and a final meeting of creditors was held Nov’ 22. There were no appearances except that of the trustee and of certain bidders for assets to be sold at the final meeting. The trus- tee’s final report and account was con- sidered and approved and allowed. Claims were presented and allowed. An order was made for the payment of a supple- mental first dividend of 10 per cent. aid a final dividend of 49 per cent. to cred- itors. All preferred and secured claims, as well as administration expenses have heretofore been paid in full No objec- tions were made to the discharge of the bankrupts. The final meeting then ad- journed without date, and the case will be closed and returned to the district court, as a closed case, in due course. Jan. 3. We have to-day received the schedules, reference and adjudication in the matter of Nick Koron, Bankrupt No. 3995 The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a shoe repairer and cleaner. The schedule shows assets of $1,091 of which $500 is claimed as exempt, with liabilities of $8,643.70. The court has written for funds and upon receipt of same the first meet- ing of creditors will be called, note of which will be made herein. In the matter of Sonnevelt Baking Co., et al, Bankrupt No. 3885, the trustee has filed his first report and account, and an order has been made for the payment of expenses of administration and a pre- ferred tax claim. Jan. 6. We have to-day received the schedules in the matter of Morris E. Newall, Bankrupt No. 3971. This is an involuntary case. The bankrupt is a res- ident of Grand Rapids His schedule shows assets of $10,704 10 of which $470.79 is claimed as exempt with liabilities of $28,285.76. The first meeting will be called promptly and note of same will be made herein. In the matter of Otis F. Cook, Bank- rupt No. 3919, the trustee has filed his first report and account and an order for the payment of expenses of admin’stra- tion and preferred claims to date, has been made In the matter of John Fortuin, Bank- rupt No. 3741. The final meeting of creditors has been called for Jan. 20. The trustee's final report will be approved at that time. There may be a small first and final dividend for creditors. In the matter of Martin J. Vandenhout, Bankrupt No. 3705. The final meeting of creditors has been called for Jan. 20. The trustee's final report will be approved at that time. There will be a first and final dividend for creditors. In the matter of Bert I. Banta, also known as B. I. Banta, Bankrupt No. 3792. The final meeting of creditors has been called for Jan 20. The trustee's final report will be approved at such meeting. There will be a first and final dividend for creditors. In the matter of Herman IL. Triestram, as Kalamazoo Vulcanizing Co., Bankrupt No. 3794. The final meeting of creditors has been called for Jan. 20. The trustee's final report will be approved at such meeting. There may be a small first and final dividend for creditors. In the matter of Jacob P. Schrier, 3ankrupt No. 3856. The final meeting of creditors has been called for Jan. 20. The trustee’s final report will be approved at such meeting. There will be a first and final dividend for creditors. In the matter of Miller Markets, Ine., sankrupt No. 8889, the trustee has filed his first report and account, and an or- Jer for the payment of expenses of ad- minstration to date has been made. Jan. 7. We have to-day received the schedules, reference and adjudication in the matter of Selwyn O. Dellenbaugh, Bankrupt No. 3996. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Three Rivers, and his occupation is tha of a brick-layer. The schedule shows assets of $1,550 of which the full amount is claimed as exempt, with liabilities of $1,078 22. The court has written for funds and upon receipt of same. the first meet- ing of creditors will be called, note of which will be made herein. In the matter of Albert Leroy Wiley, Bankrupt No. 3857, the trustee has filed his return showing no assets over and above exemptions, and the case has been closed and returned to the district court, as a case without assets. : In the matter of Harry A. Smallidge, 3ankrupt No. 3870, the trustee has filed his return of no assets and the case has been closed and returned to the district court, aS a case without assets. Jan. 9. We have to-day received the schedules, reference and adjudication in the matter of Al Renbarger, Bankrupt No. 4000. The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Kalamazoo, and his occupation is that of a laborer. The schedule shows assets of $376 of which the full amount is claim- ed as exempt, with liabilities of $2,706.06. The court has written for funds and upon receipt of same, the first meeting of cred- itors will be called, note of which will be made herein. TRADESMAN Need Low Price Sections. Many retailers throughout the coun- try are said to be losing women’s ready-to-wear business they could easily obtain by the establishment of special low-priced departments, even where their stores are not large enough to make “bargain basements” possible. Lumping the various price classes of merchandise into a section causes a class consciousness on the single part of customers that is detrimental to sales. “While the the fallacy of not women of moderate larger retailers realize catering to the pocketbooks of circumstances,’ the informant of the “the medium-sized and smaller ones for the most part Tradesman said, seem lacking in statistical knowledge which would justify separate low-price departments or sections. In the dress trade, for example, more than 50 per cent. of all the garments made fall into the wholesale price classes of $10.75 and under. “Of the remainder, 60 per cent. fall into the $16.50 and $22.50 wholesale divisions. That certainly indicates the broad market for cheap and medium- more general priced garments, and catering to the sensibilities of the wo- men who buy them would benefit re- tailers and manufacturers alike.” ———_+<--._— The concern that commences to sky- rocket before it has proper distribution is sure to come down like a burned stick.—Ren Mulford, Jr. —_——_2 + > RECEIVER’S SALE of THE UPHOLSTERY SHOPS Grand Haven, Michigan NOTICE IS HEREBY GIVEN that, on the 31st day of January, 1930, at the of- fice of the corporation in the city of Grand Haven, Michigan, I will offer for sale at public aucton at ten o’clock in the forenoon of said day, all of the tangi- ble assets and the business of THE UPHOLSTERY SHOPS, a Michigan cor- poration, pursuant to an order of the Ottawa County Circuit Court, In Chan- cery, made and filed December 27th, 1929. Such sale will be made in the follow- ing manner and upon the following terms and conditions: 1. All of the bus’ness and property of the corporation excepting books and ree- ords eash, accounts receivable, notes re- ceivable and choses in action will be offered for sale. 2. Bids will be received either for the entire business and property, and _ the good will thereof, as a going concern, or for various lots and parcels, or both, as in my discretion shall appear advisable at the time of the sale. 8. Such bids will be received subject to confirmation of the court, which re- serves the right to reject any and all bids. 4. The highest bid or bids received from responsible bdders will be reported to the court within five days after the sale and passed upon by the court as soon thereafter as notice can be given to the creditors and all others interested and a hearing had thereon. 5. The bidder or bidders whose bids will be so reported to the court will be required to deposit at the tme of the sale a certified check or bank draft for ten per cent of the amount of such bid or bids. to be applied upon the purchase price if such bid or bids are approved by the court, returned to the bidder or bid- ders if same are not approved, and for- feited by such bidder or bdders if same nee tl Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich Phone Federal 1944. TT 31 are approved by the court and such bid- der or bidders fail to make payment of the balance of the purchase price within five days after such bid or bids have been approved, a sale or sales pursuant thereto authorized and directed and prop- er conveyances tendered by the Receiver. The property so to be offered for sale consists of factory buildings and grounds, subject to certain lines thereon; one Federal Motor Truck; machinery, tools and equipment for the manufacture of upholstered furniture; office furniture and fixtures: and all finished merchandise material in process of manufacture, raw materials including cover mater:als, frame lumber, crating lumber and num- erous other materials used in the manu- facture of upholstered furniture on hand at the date of sale, as well as numerous miscellaneous articles and items of per- sonal property used and usatle in that business. The property may be seen anl inspected any day, excepting Sundays and holidays, between none oclock in the morning and five o'clock in the afternoon and, upon the application of anyone interested, either in person or by muil, the Receiver will furnish any desired inforination. Dated December 3tst, 1929. LOUIS H. OSTERHOUS, teceiver. Grand Haven, Michigan. Business Wants Department Advertisements inserted under this heac for five cents a word the first insertion and four cents a word fer each subse- quent continuous insertion. !f set in capital letters, double price. No charge fess than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. FOR SALE—$20,000 stock of hardware and paint in Dayton, Ohio. Everybody knows of Dayton’s expansion and prog- ress. A money maker; established twen- ty years. tare opportunity. Ill health reason for selling. Address Charles H. Brower & Son, 624 Wayne Ave., Dayton, Ohio, 211 For Sale—Drug store in one of the best locations in a towns of 7500 population. Located on two trunk lines. Manufac- turing and good farming community. Ad- dress No. 212, c/o Michigan Tradesman. 949 DRUG STORE For Sale—Should you have $6,000 in cash, I have a bargain for you. H. S. Houk, 12906 Woodward, De- troit, Mich. oe DOCTOR—A GOOD LOCATION want- ed. Write, Physician, 730 N. Burdick St., Kalamazoo, Mich. 214 Cash—For stocks or ends of stocks. Groceries, general, men’s clothing. shoes, ete. Address No 215, c/o M.ichigan Tradesman. 215 FOR SALE—Established drug store on Woodward Avenue, in good location near Ford Highland Park plant. Doing good regular and transient business. Stock and fixtures inventory $14,000. A splen- did stand for a live wire. Investigate. Address No. 216, e/o Michigan Trades- man. 216 FOR SALE—Established men’s cloth- ing and furnishings store. Doing good business. Woodward Avenue location, few blocks from Ford's Highland Park plant. Cheap lease. Must take family to warmer climate. Direct with owner. Address No. 207, c/o Michigan Trades- man. 207 FOR SALE—Leather and luggage store, and fixtures. Invoice around $6,000. Es- tablished forty years. In hub of Northern Michigan resort country. Selling because of ill health and age. Address No. 208, c/o Michigan Tradesman. 208 I WILL PAY CASH for whole or part stocks of dry goods, clothing, ready-to- wear, furnishing goods, groceries, hard_ ware, or furniture. GET MY LIBERAL OFFER. B. L. Reames, 322 No. Main, St. Louis, Mich. 2 If you are interested in buying a busi- ness anywhere in the United States or Canada, write for our monthly bulletin. UNITED BUSINESS BROKERS, 2365 1st National Bank Bldg.. Detroit, Mich. 157 For Sale — Solid oak tables, desks chairs and other office equipment. Used only a few months in office of a local broker. Cheap for cash. On display at our office. Tradesman Company. I OFFER CASH! — For Retail Stores—Stocks— Leases—all or Part. BO se) edu ba lc meee te) eel ely L. LEVINSOHN Saginaw, Mich. Bo) ey arr A Established 1909 32 Late News From the Michigan Metropolis. The thirty-eight annual convention of the National League of Commission Merchants will be held at the Book Cadillac hotel from Wednesday to Sunday of this week. The League is made up of fruit and produce men from all over the United States. It has been in existence thirty-seven years, during which its membership has increased from twenty-three to over 800 firms. L. J. Bertoli, nationally known as a merchandising authority, has joined the Nyal Co., of Detroit, as director of sales and merchandising for the 11,000 drug stores in the United States hold- ing the Nyal franchise. Mr. Bertoli comes to Detroit from the Du Pont Viscoloid Co. After completing visits to Nyal salesmen’s meetings in various parts of the country, Mr. Bertoli will return to Detroit to assume direction of retail selling in the 11,000 Nyal stores. Frank F. Chope, native Detroit man- ufacturer, died last Saturday of pneu- monia at his home, 140 Longfellow avenue. He was 73 years old. For years, Mr. Chope was president of the Chope wagon and truck works, found- ed by his father in 1837. In 1927 he retired. He celebrated his fiftieth an- niversary of his marriage Oct. 22, 1929. The widow and two children, William E. and Edna N. Chope, survive. Martin Bankovich is the newly elected president of the Detroit Retail Meat Merchants Association, following the annual election in Amaranth tem- ple. Other officers are: George Uhr- stadt, first vice-president; Frank Span- ski, second vice-president; Rudolph Stahl, third vice-president; John So- cha, fourth vice-president; E. J. La- Rose, recording secretary; Claude Smith, financial secretary; Pius Gag- decke, treasurer; John Maloney, mas- ter-at-arms; Herman Fichtner, inner guard; Frank Trun, outer guard; An- thony Henk, custodian; Richard Krause, George Uhrstadt and Frank Spanski, truste:s; Rudolph Stahl, Ed- ward Winkler, John Socha, Walter Dilloway and Ben Koslowski, board members. The installation was in charge of John Petz, past president, aided by Pavl Arnold, E. J. LaRose and S. C. Black. Walter P. Chrysler, president and chairman of the board of the Chrysler Corp., interpreted indications in the building industry, the automotive in- dustry and National road building last week as proof of fundamentally sound business conditions in the United States. Approximately 1,150 Dodge Brothers dealers, district managers and representatives from all parts of the country—one of the largest gatherings that ever attended an annual Dodge Brothers dealer convention — heard their chief’s optimistic views. Members of the Wholesale Mer- chants’ Bureau of the Board of Com- merce have arranged for a trade promo- tion trip to the Gratiot-Van Dyke sec- tion of the city on the evening of Jan. 16. The wholesalers will be the hosts to retailers of that district at dinner to be served at 7:00 o’clock in the MICHIGAN evening at the Mt. Zion Church, Gra- tiot avenue and the Six Mile road. E. E. Prine, secretary, anticipates a record attendance. Friedman & Weiss succeed Sam Engle in the meat market at 9217 Ker- cheval avenue. Morris Weingard is now the pro- prietor of the grocery and meat mar- ket at 10326 Joseph Campau avenue which was formerly owned by Gros- berg & Surowitz. * Maurce Goodman is now the pro- prietor of the meat market at 1319 Michigan avenue formerly owned by Charles Moskovich. Charles A. Schurrer succeeds the Hill Drug Co., in the drug business at 8330 Grand River avenue. Ernest W. Vogt is the successor to R. Dawson in the drug business at 15033 Kercheval avenue. Edward Peckenpaugh succeeds Leo Augsburger in the drug business at 2941 Puritan avenue. R. V. Wayne, president of the De- troit Window Display Service, has an- nounced the opening of a Cleveland branch, to be known as Wayne Win- dow Display Service. The new office, extending the service of the company in Ohio, where one branch, the Toledo Window Display Service has been in operation for several years, will give the Wayne organization very thorough coverage of the Northern part of Ohio as well as the whole of Michigan. George Felice has moved from 2045 Sixth street to 1153 Lawndale avenue, where he succeeds the Chamberlain Hardware Co. Sam Harma is now operating the hardware store located at 13308 Wood-. row Wilson avenue. F. O. Stoker, who formerly con- ducted a hardware store at 7704 W. Vernor highway, has recently gone in- to business at 8932 Tireman avenue. Clifford Maskell has recently opened a sheet metal and hardware store at 16032 Harper avenue. W. L. Jonakin has succeeded George Snyder as buyer of ladies’ high-grade shoes for Crowley, Milner & Co. Mr. Jonakin before this change was assist- ant buyer of children’s shoes for Crow- ley-Milner. George Snyder has recently taken charge of the ladies’ high-grade shoe department of the Ernst Kern Co. Mr. Snyder formerly had charge of a sim- ilar department for Crowley, Milner & Co. Leo Dillon, formerly buyer of the ladies’ shoe department of the New- comb-Endicott Co., has recently be- come connected with the Frank & Seder Co. as buyer and manager of the ladies’ high-grade shoe department. G. M. Philpott has been named ad- vertising manager of the Ralston Pu- rina Co., of St. Louis, effective Jan. 1. Mr. Philpott succeeds E. T. Hall, who retires after twenty years with the company. The Detroit Drug Club will hold its annual banquet at the Statler Hotel at 6:30, Tuesday, Jan. 21, according to E. W. Glass, president of the or- ganization. The toastmaster for the evening will be Judge Arthur W. Kil- patrick. Count Alfred Von Neizy- TRADESMAN chowski, a lieutenant on the Kronprinz Wilhelm during the war, will relate his experiences. Gus Ludwig, Nelson- Baker Co. representative, was responsi- ble for arranging the program. The Congress Cigar Co., manufac- turer of La Palina cigars, has named Al Ricketts, former head of the cigar department of Lee & Cady, as man- ager of its Detroit branch, which will be opened soon, according to a recent announcement. Ray Watko, who was formerly Mr. Rickett’s assistant in the cigar department, is now manager of the cigar department for Lee & Cady. Mr. Ricketts, because of his long con- nection with Lee & Cady, who are distributors of La Palinas in Michigan, is well acquainted with the Congress Cigar Co. methods and policies. Mr. Watko has been connected with Lee & Cady’s cigar department for twelve years. oe Big Week For the Grocery Trade. Next week is the big week for the food industry. Conventions will be held all during next week in the various hotels in Chicago by the National Canners Association, National Wholesale Grocers As- sociation, National Food Brokers ssociation, Canning Machinery and Supply Association, National Preservers Association and the National Retail Grocers secre- taries. On Wednesday afternoon the Grocery Trade Practice Confer- ence will hold meeting at the Congress Hotel at 3:30 p. m. and the following subjects will receive consideration: Secret Rebates, Unjust Price Discrimination, Fraudulent, Extravagant and Mis- leading Advertising of Food and Grocery Products. Professor C. R. Griffin, of the University of Michigan, Dr. Mor- ris Fishbein, editor Journal of the American Medical Association, and Prof. James L. Palmer, Pro- fessor of Marketing, School of Commerce, Chicago University, have been invited to address the meeting. Thursday and Friday the secre- taries of the Retail Grocer’s As- sociations from practically every state in the United States will dis- cuss their association activities. A carefully planned program of an informal nature has been pre- pared. Orla H. Bailey, Jr., Secretary of the Retail Grocers and Meat Dealers Association of Lansing, will accompany the writer and at- tend all sessions. We hope to bring back to Michigan informa- tion as well as inspiration which will be helpful to the retail gro- cery trade. We will also be in a position to carry the message from Michigan to the Retail Grocers secretaries convention, of the daily radio broadcasting program from sta- tion WASH by Winfield H. Cas- low, of Grand Rapids, exposing syndicate methods, and caution- ing the consuming public of the January 15, 1930 dangers to their personal wel- fare. Much good has already been accomplished. Retailers, let us keep the home fires burning. Tune in at 7:30 every evening excepting Sunday, make it the subject of your con- versation during the day and chip in your bit to keep the good work going. Don’t wait for someone to call on you personally, as it costs money to do the calling and this is the particular business of every independent merchant. Roy Jur- gens, of Jurgens & Holtvluwer, 1506 Grandville avenue, is hand- ling the radio fund and will ren- der an accounting for all money received. Herman Hanson, Sec’y. —_2~-~-__ George Kelly Goes One Step Higher. Kalamazoo, Jan. 14—George_ E. Kelly, for eighteen years connected with Lee & Cady and for the last seven years manager of the concern’s Kalamazoo branch, has been appointed general manager of the entire organ- ization. He assumes office at once. This action was taken at the com- pany’s annual meeting, held this week in Detroit and is in recognition of the fine record Kelly has made with this concern. He was at the same time placed on the board of directors. Lee. & Cady is one -of the largest wholesale grocery houses in America. While it confines its activities to Mich- igan alone, it has seven service houses, also 52 cash and carry wholesale dis- tributing stations, located in 33 cities of the Lower Peninsula. It is planned to increase the cash and carry system extensively. Kelly will retain his resi- dence in Kalamazoo, dividing his time largely between the main office in De- troit and the main distributing branches. With the advancement of Kelly, James A. Casey has been made man- ager of the Kalamazoo branch. He joined the Lee and Cady forces in 1911, the year that the concern purchased the business of E. L. Desenberg and Company. Casey had served five years with the Desenbergs. Other off;- cers in the local branch will be Glenn J. Pratt, manager of the cash and carry division; R. W. DeLand, credit manager, and C. W. Smith, sales man- ager. —_>-~.___ Activity in Home Items a Surprise. Contrary to expectations, manufac- turers of gift novelties and small utility items for the home have en- joyed an excellent business during the first two weeks of this month. This early activity along normal lines has given a tone of confidence to the in- dustries affected and fears of a decline in volume have disappeared entirely in many quarters. Active buying on the part of the retailers is attributed to the fact that stores were Over-cautious when filling their Christmas require- ments and as a result, ran short of goods. —_++2>___ A Drawing Card. Here’s an idea that brought a lot of customers into the store of an In- diana grocer. For two days he offered a load of bread free with every pound of butter bought at his store. His profits on the butter more than covered the wholesale cost of the © bread. And in addition, most of those who came in to get free bread, stayed to buy something else. se ae mt ¢ Bae Al OR OR CT ee 4 : b ariSegnn } ws - ae = egy The Searching Who wouldn’t like to have his name on the front page of the home-town paper and those of the surrounding towns, woven into a story of some big, worthwhile accomplish- ment? But suppose the story told of a disastrous fire—a fire which spread to other homes, per- haps made families homeless, some of them penniless, with helpless children clinging to despairing parents, wondering what it is all about. Finger of Fire In the above picture you see the accusing scar of a previous rubbish fire in the rear of a retail store and in spite of it a second pile, awaiting the searching finger of fire, the stray spark, the discarded match or cigarette. Rubbish and litter is not only a serious fire hazard. It is an offense against public welfare with which no good citizen wants to be charged; because neglect of duty along these lines frequently leads to a disastrous con- flagration, bringing great loss toa community. The Mill Mutuals Agency Tansing, Michigan Representing the Michigan Millers Mutual Fire Insurance Company (MICHIGAN’S LARGEST MUTUAL) and its associated companies COMBINED ASSETS OF GROUP $62,147,342.79 COMBINED SURPLUS OF GROUP $24,791,128.22 Fire Insurance—All Branches Tornado Automobile Plate Glass 20 to 40% SAVINGS MADE Since Organization