Y > Op es © , e SN a q SS Oy (Ce d = SAPO oy EAD Ng zi UNG SLR PSE SS rr SE TSE ; Forty-seventh Year GRAND RAPIDS, WEDNESDAY, FEBRUARY 5, 1930 Number 2420 ah By CSA ee he ata ‘WEEKLY 4 TMi LNT E oh AIG WY CH Th) A ee Ww NZ A Nt te % ‘) CG —) oe p Or LSS S Il fo 2) EN 4G a ira fA RCC a, A\\\ RAY) eS NS SOUE i qh eG LF rae A oe oy =< N FY / i] Se Pra es CER AI oO a Nees TRADESMAN COMPANY, PUBLISHERSR& @ e Les ES : 2 By au Fy Pata wn VAIAAIAAI ANAL UTE DO! UI UTE "E Promise Yourself To be so strong that nothing can disturb your peace of mind. ‘To talk health, happiness and prosperity to every per- son you meet. To make all your friends feel that there is something in them. To look on the sunny side of everything and make your optimism come true. To think only of the best, to work only for the best, and to expect only the best. To be just as enthusiastic about the success of others as you are about your own. To forget the mistakes of the past and press on to the greater achievements of the future. To wear a cheerful countenance at all times and to have a smile ready for every living creature you meet. To give so much time to the improvement of yourself that you have no time to criticise others. To be too large for worry, too noble for anger, too strong for fear and too happy to permit the pres- ence of trouble. To think well of yourself and to proclaim this fact to the world—not in loud words, but in great deeds. To live in the faith that the world is on your side so long as you are true to the best that is in you. LS FA) AE EE A A A | A) OT) A A A) AE) A A | | RN me <0 oi One of Our Presidents Who Did Not Leave a Will Y? While Abraham Lincoln was one of our Presidents who did not leave a Will it is interesting to note that his son, Robert Todd Lincoln realized the advantages of a Corporate Executor and named a Washington Trust Com- pany as Executor of his Estate. Robert Todd Lincoln’s Will directed that all of the papers of his famous father be presented to the United States Government, to be kept and pre- served in the Congressional Library. If Abraham Lincoln were alive today, we be- lieve he would adopt the plan of the leaders of today .. . . name as his Executor and Trustee, a substantial, enduring Trust organization like The Michigan Trust Company — whose life goes on trom generation to generation. You are invited to consult with one of the Officers in our Trust Department at your convenience. THE MICHIGAN TRUST co. GRAND RAPIDS FIRST TRUST COMPANY IN MICHIGAN Financial Statement of the FINNISH MUTUAL FIRE INSURANCE CO. CALUMET, MICH., DEC. 31, 1929 ASSETS U. S. Municipal and other bonds & Securities __ $220,400.00 First Morteage Loans __...____________---_- 24,609.75 ae in es 113,795.94 emt ee 2,900.00 Premiums in course of collection ________--_- 6,627.18 Nite: Nestemeie 1,493.83 Office Fixtures 222 1,500.00 Accounts Receivable ~____________________ 919.75 Weermmed interest © 0000) 3,341.89 $375,588.34 LIABILITIES Reserve for fire losses unpaid __________---~- 1,821.61 Reserve for commissions _____________-__-- 548.92 Reserve for unpaid bills _.______________-- 236.92 Reserve for Unearned premiums ____________ 68,499.59 SURPLUS TO POLICYHOLDERS _________ 304,481.30 $375,588.34 Insurance in force Number of Dec. 31, 1929 $10,393,474.00 members 4125 Insurance in force Number of Dec. 31,1928 9,600,391.00 Policies _ 6271 Increase 1929 __ 793,083.00 Surplus increased year 1929 $23,533.15 Dividend paid members 1929 44,264.95 Net profit year 1929 ______ 67,798.10 MUTUAL PROGRESS Year Assets Premium Income Insurance in Force 1890 ___$ 376.38 __$ 1,940:351 .__5 98,125.00 1900 _.._._— «28,292.68 ...._—s«-: 14,561.44 _ 981,751.00 1910 ___ 110,658.68 ___ 40,546.19 __ 2,793,300.00 1970... -235.072685 .. _ «75,931.15 __ 4,552,274.00 1926 ___ 315,731.08 ___ 128,634.48 __ 8,415,273.00 1929 ___ 375,588.34 _._ 135,759.61 _ 10,393,474.00 OFFICERS AND DIRECTORS Edward Keisu, Pres. J. P. Frisk, Sec’y Matt Lohela, Treas. Frank Eilola O. H. Sorsen Wm. Johnson Henry Sakari Jacob Uitti Henry A. Kitti be North American Trust Shares A fixed investment trust, of new, improved type, pro- viding every good feature desired by prudent investors SAFBTY—No corporat'on with less than $100,000,000 capital stock was accepted for the portfolio; DIVERSITY—28 stocks of the required worth, or more, the aggregate assets of the corporations being $22,000,000,690; MARKETABILITY—Through the sectional distributors of North American Trust Shares, or the Guaranty Trust Co., of New York, shareholders may convert their holdings into cash at any time; YIELD—An average of 13% per annum, brought about by the sale of stock dividends, share splits and rights, and adding the revenues therefrom to the dividend fund. A. E. KUSTERER & CO. 303-307 Michigan Trust Bldg. GRAND RAPIDS, MICH. PHONE 4267 we ! y VES 2 Sopa Gs Vn ay en ye = WS zeal eS —-) my) ADESMAN Forty-seventh Year GRAND RAPIDS, WEDNESDAY, FEBRUARY 5, 1930 Number 2420 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES are as follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents zach. Extra copies of current issues, 10 cents; issues a nonth or more old, 15 cents; issues a year or more sid, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 409 Jefferson, E. Secretary Hanson Helps Bangor ganize. On Friday evening, Jan. 31, the writer was invited to address the bu:iness men of Bangor at a din- ner meeting held in the Dixie Ho- tel, which was attended by forty- three local business men repre- senting all lines of business of the village from the editor of the local newspaper, the banker, automo- bile dealers, retail grocers, meat dealers and down the list even to the proprietor of the hotel and hamburg stands. The writer at one time was a resident of Bangor, making same his headquarters while represent- ing one of the Chicago packing houses as salesman, and never ad- dressed a more attentive and ap- preciative group of business men. The object of the meeting, was to inspire the local business in- terests of Bangor against the in- vasion of syndicate chain stores, mail order houses and peddlers. As a result, the Bangor Better Business Bureau was inaugurated, without a dissenting vote and an advertising fund substantially un- der way, to conduct a newspaper campaign in the local newspaper, using institutional advertising. The writer told the Bangor business men that in all cities, the grocery chain was always the first to invade and if same was fav- orably received by the commun- ity, other chains invariably °fol- lowed, which made the retail gro- cer the key man of every com- munity. If the other lines which have been more or less indifferent to the menace of chain store com- petition, due to the fact that they were not affected, did not wish to have their lines demoralized by syndicate invasion, it is essential that the patronage of grocery chains be discouraged. The writer also explained at some length the wonderful oppor- tunities of retailers working in harmony, applying present day merchandising methods, appeal- ing to the housewives which would be the means of building up their communities as well as their own business. _ The sudden awakening of con- sumer interest as well as the re- tailers, due to the several radio broadcasting campaigns dealing with the dangers of present day syndicate mergers, has resulted in stimulating the independently re- tail owned stores, but the retailers must be cautioned against any un- favorable re-action that is possible and which would be far more dif- ficult to overcome than the orig- inal invasion. Retailers are urged to be on their toes, and to price their mer- chandise carefully and on a reas- onable mark-up, give full weight and measure, handle quality mer- chandise and co-operate with the radio campaigns by convincing the consuming public that the in- dependently owned store is a bet- ter place to trade, besides being to the best interests of the com- munity. Thursday evening, Feb. 20, the Retail Grocers and Meat Dealers of Grand Rapids will hold their annual banquet in the dining rooms of the Association of Com- merce, corner Lyon and _lonia, opposite postoffice. N. C. Thom- as, who officiated as auctioneer at the recent fat stock show, will be the toastmaster. The speaker will be David B. Chindblom, Presi- dent of the Holsum Bakery, and Henry DeVries of the Schultze Baking Co. | Herman Hanson. —_~++>____ Late News From the Chains. To make some trade policy point, two New York department stores cut cigarette prices last week to 74 and 79 cents a carton, respectively. Then they went back to selling cigarettes as mer- chandise. Jewel Tea has undertaken to manage Club Aluminum Utensil for three years, assuming no re- sponsibility for liabilities. Man- agement contracts of this kind in business have some of the char- acteristics of trial marriages in social life. Montgomery Ward reports mail-order sales in 1929 of $166,- 677,000, compared with $171,- 072,000 in 1928. Its chain and department store sales rose from $61,282,000 to $124,853,000. In other words, last year’s whole volume was only 57 per cent. mail order, while in 1928 mail orders accounted for 74 per cent. of the total. When mail-order business was 100 per cent. of the business, in 1925 for example, the amount was $184,092,000. No wonder the ‘“‘mail-order’” houses have been turning into chain-store sys- tems. In an effort to revive mail- order business, Montgomery Ward, following Sears, Roebuck, prepaid shipping expenses to cus- the second tomers during six months of 1929. The results were not satisfactory. Volume was probably increased, but so were expenses to such an extent that, in spite of a gain of nearly 25 per cent. in total sales, profits were cut from $19,571,000 in 1928 to $14,504,000 in 1929. Needless to add, that sales-boosting plan has gone into the discard. Yet Sears, Roebuck, originators of the ship- ping expense premium, added about $3,000,000 to their earn- ings last year, bringing them above $30,000,000. Decadence of the Chains. From every source comes news of the decadence of the chain stores, whose employes are leav- ing them in droves, like rats de- serting a sinking ship. Wm. F. Tiefenthal, whe has long been engaged as an A. & P. manager, has left the rotten old hulk and engaged in the retail grocerv business for himself at 2101 South Division avenue un- der the style of Tiefenthal & Roth. The grocery stock was fur- . nished by Lee & Cady. Casey Vandstra and G. R. Schippey, two Kroger managers at Home Acres, have thrown up their jobs with the apostles of short weight and opened inde- pendent stores separately near the scene of their former careers. Independent merchants every- where are bracing up for the bat- tle which will result in the exter- mination of chain store methods based on short weight, short count, short change and false ad- dition. a eee Late News From Detroit. Automobile production figures are gradually increasing and output for January compares favorably with that of the same month a year ago. Fur- ther increases will be made during the month of February, when the large producers always get well under way. Two of the largest producers of cars have already. been forced to increase their schedules. Practically all the motor executives spent last week at the Chicago auto- mobile show, gathering statistics and holding meetings with their dealers West of the Mississippi River. Reports from the West are to the effect that conditions are rapidly improving. During the past week there has been considerable talk about automobile prices. One company reduced prices on one of its lines of cars, but this is not the general trend of the industry. If any more price revisions are made, they are almost certain to be upward. It is the opinion of the executives of the industry that motor car prices are low at the present time. Surveys just completed covering the rural districts of the United States show these sections are great poten- tial consumers in the automotive mar- kets this year. This applies to both new car sales and to parts. The truck industry also is greatly encouraged by reports coming in from agricultural sections. The estimated figure of 5,000,000 cars and trucks as the production for 1930 still stands. There has been no effort on the part of experts to make any revision, despite the fact that the majority of the factories were in heavy production much sooner than was ex- pected this year. The employment situation in De- troit has improved greatly in the last three weeks. Thousands of workers have returned to the motor manufac- turing plants and more men are going back to work daily. —~+2>—__ Worden Grocer Co. Absorbed By Lee & Cady. Official announcement is page 16 of this week’s Tradesman of the absorbtion of the Worden Grocer Co. by Lee & Cady, which has acquir- ed all the assets of the organization The transfer was made made on by purchase. Jan. 30. The purchaser will continue to handle the brands of quality which have been made popular by the Wor- den house. It will probably avail it- self of the services of several of the men who have made themselves es- pecially valuable to the old house. It will require some time to work out the plans Lee & Cady have in relation to the purchase of the oldest wholesale grocery house in Western Michigan— possibly the oldest house in the State. The acquisition of a house so strong in the estimation of the trade as the Worden has always been will add greatly to the prestige of the pur- chaser. The Worden store will be closed Saturday of this week, when the mer- chandise will be removed to the Lee & Cady store with as much expedition as possible. —_—_~2 +> The old butter-oleomargarine feud has been revived in Wisconsin, where farmers say the butter glut is intensi- fied by large sales of oleo in farm dis- tricts, 2 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicions. . Petoskey, Jan. 30-Enclosed please find folder omitted from my previous letter. I tried this Resole out thor- oughly and it does not stick to the sole nor wear, but breaks just like a piece of old rotten rubber. I may have received some that were not up to standard. Have written them and they decline to refund money. I do not care so much about my in- vestment, but I do not like to see goods misrepresented in this manner. A. J. Crago. This article is put out by a house in Des Moines. All of the information which has reached the Tradesman is to the effect that the product is worth- less and that the organization which is exploiting it should be compelled to make good on the stuff it has sold to the trade. A trade practice conference for Manufacturers of Walnut Wood was recently held at Chicago, under the direction of Commissioner Charles W. Hunt, assisted by M. Markham Flan- nery, Director of Trade Practice Con- ferences. It was estimated that 60 per cent. of the manufacturers and producers of walnut lumber, wainut products and veneers were present or represented at the conference. George N. Lamb, Secretary of the American Walnut Manufacturers’ As- sociation, was unanimously elected Secretary of the Conference. Commissioner Hunt, in discussing the scope, character and procedure of trade practice conference work, point- ed out that since the Trade Practice Conference Division was organized in 1926 over seventy conferences had been held for as many different industries, some of which were among the larg- est in the country, and that many ap- plications for new conferences were now on file. The trade practice conference, the Commissioner continued, was a meth- od designed to assist in eliminating from the industry unfair trade prac- tices which the members of the indus- try themselves were unable to eradi- cate. He then contrasted the involved, expensive and somewhat slow method of preventing these practices through the medium of complaints, trials and cease and desist orders issued by the Commission with the quick, easy and inexpensive method of the trade prac- tice conference, where all of an in- dustry’s unfair trade practices could be wiped out at one time. The Commission modified Resolu- tion 1 (now Rule 1), as adopted by the industry by striking certain portions thereof, incorporating in a_ separate Group II rule (Rule 2) the intent evi- denced by the wording of said stricken portions. Rule 1, of Group I, is affirmatively approved by the Commission as an un- fair method of competition in violation of Section 5 of the Federal Trade Commission Act. The rules appear- ing in Group II are accepted as ex- pressions of the trade. Rule 1. That the use of the term “walnut,” either alone or in conjunc- MICHIGAN tion with other words, as applied to wood other than the wood of the tree of the botanical walnut family, deceiv- es the public and is an unfair trade practice. Rule 2. This industry declares that any wood other than of the genus Juglans is not walnut and cannot be properly designated as walnut; there- fore the industry condemns such im- proper designation of walnut wood. Rule 3. Whereas—lIt is the tenden- cy of modern business to seek descrip- tive terms that avoid confusion and are the least capable of being used to mislead the public; and Whereas—It is the desire of the lumber, veneer and cabinet-making in- dustries to promote the use of distinc- tive names that separate rather than confuse various woods; therefore be it Resolved—That the present com- mercially used species of “walnut” be designated with a qualifying adjective indicating the species, variety or place of origin; and be it further Resolved—That the following names be designated as the accepted trade names for use in the United States: Juglans nigra, to be called “Ameri- can Walnut” or “Black Walnut.” Juglans cinerea, to be called “White Walnut” or “Butternut.” Juglans regia, to be called “Royal” or “Persian Walnut.” From England, to be called “Eng- lish Walnut.” From France, to be called “English Walnut.” From Italy, to be called “Italian Walnut.” : From Turkey, to be called “Turkish Walnut.” From Russia, to be called. “Russian Walnut” or “Caucasian Walnut” or “Circassian Walnut.” From Spain, to be called “Spanish Walnut.” Juglans sieboldiana, to be called “Japanese Walnut.” Juglans boliviana, to be called “Bo- livian Walnut.” Otis B. Johnson, Sec’y. —-~>->>_____ Ten More Chain Store Crooks Arrested. Decatur, Ill., Feb. 3—All of the chain stores in this city were recently inspected by the food of- ficer and about half the independ- ent grocers. No short weighing was found in any of the independ- ent stores. The stores whose man- agers were arrested are: A. & P. store at 439 North Water street. . & P. store at 2184 East Wood. A. & P. store at 1212 East Wood. A. & P. store at 877 North Monroe. A. & P. store at 225 South Fairview. A. & P. store at 1164 East El- dorado. Kroger store at 200 North Twenty-second street. Kroger store at 200 South Maf- fit street. Kroger store on East William street. Kroger store on N, East Ave. TRADESMAN The short weights were found in potatoes which had been sack- ed. At each of the places visited one of the men accompanying In- spector Deardorff' was sent into the store and asked for a peck of potatoes and paid for the pur- chase. They were put up in paper bags, some of them marked “one peck”’ and some “‘fifteen pounds.” A peck of potatoes is supposed to weigh fifteen pounds. Each of the bags on being purchased was marked with the date and the address of the store at which it had been purchased. The bags were then taken to police head- quarters, where a set of new scales was used and each of the sacks was weighed. According to Inspector Dear- dorff, all of the potatoes purchas- ed of chain stores were found to be short in weight, the amount of the shortages ranging from four ounces to three pounds in a peck February 5, 1930 of potatoes. Accordingly, the managers were arrested on a charge of giving short weight. —— See Colored Tapes Important. The new cotton season with much home sewing has brought into the notion department ideas in colors of tapes, and, as many as three tones may be used on the children’s garments, it means wide color range and stock. Ex- amples of how tapes can be used are being featured by one house so that a buyer may intelligently sell these over the counter to her trade. —— ++ >___ Ties Are Soft in Tone. Colors in neckties are in soft tones of beige, blue, and pie-crust tints with contrast for dark suits in reds of claret hue and blues of sapphire. Small fig- ures are used, but plain tones are more fashtonable. For summer there are woven shantungs in soft rust and blue tones to complement the flannel and linen suits. at a surprisingly low cost. From GRAND RAPIDS to: CHARLEVOIX, MICH. BOYNE CITY, MICH. LAPEER, MICH. ANN ARBOR, MICH. ADRIAN, MICH. to 7:00 p. m. “Why, helloAnn...you’rea stranger!” Friends who live out-of-town need not be “strangers,” for you can chat with them often by Long Distance telephone For $1.00 or less you can call the follow:ag points and talk for THREE MINUTES: MADISON, WIS. _______ EMA, 0; 2 DETROIT, MICH. ______ The rates quoted are Station-to-Station Day rates, effective 4:30 a.m. The fastest service is given when you furnish the desired telephone number. If you do not knowthe number, call or dial “Information.” Evening Station-to-Station rates are effective 7:00 p. m. to 8:30 p. m., and Night Station-to-Station rates, 8:30 p. m. to 4:30 a. m. MICHIGAN BELL TELEPHONE CoO. Lay Station-to-Station s area tec reas enectimencnomeney geoncmrnas iS eienineeeeten ee February 5, 1930 MICHIGAN TRADESMAN “Eureka!”—Or Close To It. Sebring, Florida, Feb. 1—Starting from the Fruit Belt of Michigan on Jan. 9, 1930, the writer and his com- panion of two score years started South with the announced intention of “finding summer weather.” Twenty days later finds us at Sebring, county seat of Highlands county, Florida. The spirit of conservatism grows on me with increasing years, otherwise I would not wait for further proof—a week of continued sunshine and a tem- perature of 68 to 78 degrees—to de- clare, with Pythagoras, the exclama- tion in the above headline. Having been here for the period stated and enjoyed the circumstance of perfect Michigan summer weather, at this period of the year, we are debat- ing in our minds whether we are mis- taken in our calendar, that we have been the fortunate beneficiaries of an unusual “spell of weather” or hypuo- tized by the blandishmentst of our old friend, Hi Potts, who will be happily remembered by all of the old time newspaper men of Michigan. It is around three score years since Hi first dipped his pen into the ink of Michigan journalism and now, in the year of A. D. 1930—rich in the experience of the past—it has lost none of its felicity and facility. Indeed, it is because of a circular which he wrote and printed and dis- tributed, all at his own initiative and expense, that I am here, sitting in my car with the windows open, parked across the street from the Circle—the city’s center—prepared to declare to all the world that every prospect pleases and that summer time is here. To-day I have driven forty miles or so through the citrus groves which sur- round the town and all over perfect roads. It is very evident that there is real productive value in the Florida highlands, beyond their sunshine and features of climate delightful to human beings. Adjacent to Sebring there are 14,000 acres of citrus fruit groves, and this is multiplied many times upon the “ridge” or “highlands” section of Florida. This section is similar in topography to the Western Michigan fruit belt, which many readers of the Tradesman will recognize as the high- est possible compliment, coming from this writer. The town has gone through the big Florida land boom, forced upon it, Mr. Potts says, by a psychopathic abbera- tion of a lot of Northern people who had more money than they knew well what to do with, but that it is now “on the way back,” to the general advan- tage of people with less money and more sense. The country in this section of the state is generally and gently undulat- ing—rather more gently than in Oceana, Newaygo, Kent and Barry, for instance, but sufficient to make one feel at home, after a time on the coast or the flat lands, which make up so large a part of the state’s surface. The fruit crop is pretty well har- vested and orange blossoms have be- gun to appear No city or town in Florida is considered properly or suf- ficiently dedicated until it has a name appropriate to its particular prece- dence. Sebring is the “Orange Blos- som City,” Orlando is the “City Beau- tiful’—and well deserved. We stop- ped in Orlando but a day, after a week in the historic city of ‘St. Augustine. We hope to be in the former city again —at the State Press Association meet- ing this month, and before our good friend C. W. Garfield returns North. It was just before reaching Orlando that we came in contact with a most strikingly beautiful flower, covering in gorgeous yellow, fences, stumps, trees, trellises and houses. It is called the “flame flower,” credited to both Flor- ida and California, but we are advised that its proper term is Bignonia. I have seen that term used in flower catalogues often, but never the flower. One of the interesting practices which would be quite impossible with Michigan merchants, at this time by the calendar, yet quite the thing here especially with drug stores—is a front wholly opened onto the street. From where I sit at the curb and look into one now I see thirteen doors fold- ing on hinges and all pushed back to one side. To my mind it spells a loud “Wel- come”—and that appears to be the slogan of Florida from one end to the other. Harry M. Royal. —_+++___ Remarkable Record of Finnish Mutual. Attention is directed to the annual statement of the Finish Mutual Insur- ance Co. on the second cover page, showing an increase of $793,083 in in- surance in force during 1929. The net profits during 1929 were $67,798.10. The amount of insurance in force is $10,393,474. 795.94 cash in bank and $275,009.75 in- vested in bonds and mortgages. The surplus to policy holders is $304,481.30. No finer statement could be made by any insurance company than is pre- sented by this organization. — ++ +___ Strike Threat Affects Silks. While the threatened strike in the dress trade has injected an element of uncertainty into the placing of ad- ditional orders for Spring broad silks, many of the mills are working on a good backing of orders. These are mainly concentrated upon sheer silks, flat crepes and prints. The recent im- provement in the call for prints is credited with having cleared the mar- ket of available stocks of gray goods. Chiffon leads in the sheer silk division, while for afternoon dresses flat crepe retains its lead. —_>~++___ Spring Chinaware Buying Starts. Chinaware buyers have turned their operations from special sales items to regular merchandise. Orders booked by both manufacturers and importers show sizeable increases as a result. Domestic goods purchased are wanted for delivery next month in most cases, while May is the date specified for the imported lines. Sets which feature conservative floral decorations are sell- ing best in all ranges. Solid colored ware, especially green, is popular, but the bulk of this business is in the popu- lar priced ranges. —_++.___ Woven Color Borders on Handker- chiefs Woven colored borders in pastel tones, or having a colored center with the hem, hand rolled and the color motif appearing in this are new sum- mer ideas that are smart in men’s handkerchiefs. Tones of orchid, rose, green, blue, and yellow complement the ties and suits. —__+~++___ Kids For Easter Selling. The well gloved hand is ruling the new mode with increased sales on such styles as slip-ons in syede and glace in white with black piping edges and pearl buttons. The lengths are six or eight buttons. Flaring cuffs and novel edges characterize the 1930 kid glove line, The company has $113,- . MAKING YOUR WILL IS TODAY’S MOST IMPORTANT DUTY = aT wn NESS TSE “Te Vans se \ 1 wi => io a —s oe ay GRAND RAPIDS TRUST CO. Grand Rapids, Michigan ir WoRDEN GROCER COMPANY The Prompt Shippers Don’t Experiment. Make Morton House COFFEE Your Leader. It Never Fails WORDEN (GROCER COMPANY Wholesalers for Sixty-one Years OTTAWA at WESTON GRAND RAPIDS 4 MOVEMENTS OF MERCHANTS. Owosso—The grocery and meat market of A. T. Beebe was damaged by fire. Kalamazoo—The Kalamazoo Whole- sale Grocery Co. has increased its cap- ital stock to $17.400. Hastings—The R. C. Fuller Lumber Co. has increased its capital stock from $50,000 to $100,000. Detroit—Jay Cowen, 12701 Gratiot avenue, dealer in boots and shoes, has filed a petition in bankruptcy. : Pullman—George Hurlbut has re- opened his meat market here with Charles Hurlbut as manager. Detroit—Jack Paston, dealer in shoes, etc., at 9538 Campau avenue, has filed a petition in bankruptcy. Cadmus—The Cadmus Farm Bureau Association has changed its name to the Cadmus Grain & Coal Co. Monroe—The Saloff Mortuary As- sociation has changed its name to the National Mortuary Association. Detroit—The Colonial Clothes Shop, 25 State street, has changed its name to the Colonial Department Store. Detroit—The Mid-West Co., 8628 Medbury changed its name to the Mid-West Abrasive Co. 3ay City—The Kuhlman Electric Co., 1000 26th street, has increased its capital stock from $250,000 to $550,000. Blissfield—The Farmers Co-Opera- tive Grain & Produce Co. has changed its name to the Blissfield Co-Operative Co. Bear Lake—H. C. Sorensen has en- gaged in the boot and shoe business in connection with his photograph gal- lery. Detroit—The Meybell Co. 17901 John R street, dealer in boots and shoes, has filed a petition in bank- ruptcy. Grand Rapids—William Wolfson, 95 boots and bank- avenue, has Monroe avenue, dealer in shoes, has filed a petition in ruptcy. Detroit—William Steinberger, deal- er in shoes, etc., at 8336 West Jefferson avenue, has filed a petition in bank- ruptcy. Nashville—C. T. Hess & Son have purchased the Charles Lentz residence and will convert it into a modern fun- eral home. “Detroit—The O. A. Maul Co., 519 Woodward avenue, has changed its name to the Ellman & Kinnie Office Supply Co. Kentoen—W. C. Kahler recently an- nounced his retirement from active business, closing his meat market on the North side of the public square. Detroit—Tasty Doughnut, Inc., 5298 Tireman avenue. has been incorporated with an authorized capital stock of $6,000, all of which has been subscribed and paid in. Raldwin—Fisher & Bradford are the proprietors of the meat market which was formerly owned by Cashion & Fisher, Mr. Bradford having purchas- ed the interest of Mr. Cashion. Portland—The grocery, meat mar- ket and bakery which has been oper- ated on West Main street by F. H. Mark, has been sold to Clarence Rhodes & Sons, of St. Marys, Ohio. Grand Rapids—The Grand Rapids Reserve Supply Co., 111 Logan street, ® MICHIGAN S. W., has been incorporated to deal in lumber and lumber products with an authorized capital stock of $25,000, $10,000 of which has been subscribed and $1,000 paid in in cash. Cadillac—Gilbert Sluyter, formerly connected with Johnson Hardware Co., with his associate, S. G. Moon, has purchased the hardware stock of H. E. Drury. Mr. Moon was formerly con- nected with the hardware firm of Skel- lenger & Moon. Lansing — Merger of the Dancer- Brogan Co. with the J. W. Knapp Co. has been announced by officials of the latter company. The property of Dancer-Brogan will be taken over by the Knapp Co., a member of the Con- tinental Department Stores chain. Coloma—Clarence E. Geisler, dealer in autos, parts and accessories, farm implements, etc., has merged the busi- ness into a stock company under the style of Geisler Motors, Inc., with an authorized capital stock of $2,000, all of which has been subscribed and paid in. Ishpeming — Bros.. 114 Front in general mer- chandise at wholesale and retail, have merged the business into a stock com- pany under the style of Cohodas Bros. Co., with an authorized capital stock of $500,000, all of which has been sub- scribed and paid in in property. Detroit — The Western Packing House Market has merged its business into a stock company under the style of the Western Packing Co., 2811 Humbolt avenue, to deal in meats, but- ter, eggs, etc., with an authorized cap- ital stock of $50,000, $10,000 of which has been subscribed and paid in. Lansing—The McKee Lumber Co., 2615 Rundle street, has merged its wholesale and retail business into a stock company under the style of the McKee & Kane Lumber & Fuel Co., with an authorized capital stock of $50,000, all of which has been sub- scribed and $30,000 paid in in cash. Lansing—Owing to ill health, John Brandl, is conducting a closing out sale of his stock of men’s and boys’ clothing at 214-16 North Washington avenue and will retire from trade. The lease and store fixtures have been sold to an out of town party who will open a retail store, announcement of which will appear later. 3uchanan—Mate L. Sands, who has been in the retail grocery and meat business in Buchanan for the last twenty-five years and who has con- ducted a store at 111 South Oak street for the last sixteen years, was recently forced to sell his stock because of ill- ness. Mrs. Mattie E. Graffort and Robert Babcock are the new proprie- tors. For the last three years, Mrs. Graffort has been book-keeper and for the last year Mr. Babcock has been meat cutter in the Sands market. Cohodas street, dealer Manufacturing Matters. Detroit—Starr Dress, Inc., 23 West Jefferson avenue, has increased its cap- ital stock from $10,000 to $25,000. Detroit—The Heppenstall Steel Co., West Jefferson and Grand Blvd., has changed its name to the Heppenstall Co, TRADESMAN Grand Rapids—Williams & Mar- croft, Inc., 11 Scribner avenue, has in- creased its capital stock from $8,000 to $20,000. Holland—The Szekely Aircraft & Engine Co. has increased its capital stock from 100,000 shares no par value to 200,000 shares no par value. Lansing—The Michigan Mills Co. has been incorporated with an author- ized capital stock of $50,000, $38,000 of which has been subscribed and paid in in cash. Ann Arbor—The Hydro-Air Spray Co., Inc., 625 First street, has been in- corporated with an authorized capital stock of $10,000, all of which has been subscribed and paid in. Detroit — The Interstate Brass & Copper Co., 6631-39 East Jefferson avenue, has been incorporated with an authorized capital stock of $50,000, $25,000 of which has been subscribed and paid in. Detroit—The Detroit Wrench Co., 13834 Woodward avenue, has been in- corporated to manufacture and deal in wrenches with an authorized capital stock of $5,000 preferred and 4,500 shares at $10 a share, $6,000 being sub- scribed and paid in. : Hillsdale—The Hillsdale Screen Co., has merged its business into a stock company under the same styie with an authorized capital stock of $100,- 000, all of which has been subscribed and paid in in cash. Detroit—The McLean Economy Gas Furnace Co., 6209 Hamilton avenue, has been incorporated with an author- ized capital stock of 2,500 shares at $1 a share, of which amount $1,213 has been subscribed and paid in. Detroit—The Automotive Lock & Products Co., Inc., 439 East Fort street, has been incorporated with an authorized capital stock of 200 shares at $100 a share, $5,000 of which has been subscribed and paid in in cash. Royal Oak—National Fiber Prod- ucts, Inc., has been incorporated to manufacture and deal in paper prod- ucts with an authorized capital stock of 25,000 shares at $1 a share, $13,800 being subscribed and $11,000 paid in. Detroit — The Detroit Vault Co., 20514 Crudder avenue, has merged its business into a stock company under the same style with an authorized cap- ital stock of $200,000, $50,000 of which has been subscrited and paid in in cash. Muskegon — The Langeland Co., Muskegon avenue, has decreased its capitalization from $250,000 to $200,000 ° by the purchase from stockholders, of $50,000 worth of preferred stock. The company manufactures doors, blinds, sash, etc. Detroit — Carl Peschke, 2600 East Grand boulevard, manufacturer of sausage, etc., has merged the business into a stock company under the style of the Peschke Packing Co., with an authorized capital stock of $100,000, $90,000 of which has been subscribed and paid in. Grand Rapids—The Neu-Tra Cor- poration, 1206 Grand Rapids National Bank building, has been incorporated to manufacture and deal in chemical compounds with an authorized capital February 5, 1930 stock of $120,000 preferred and 2,400 shares at $1 a share, of which amount $4,800 has been subscribed and $2,412 paid in in cash. —_—_»+-> Montgomery Ward Gets Cold Recep- tion in Holland. Holland, Feb. 4—-The mechanical hen is again in operation. Last year the output of chicks, shipped to all sections of the United States, exceed- ed considerably 5,000,000. Chicks are dispatched to buyers by express when but one day old. Zeeland is the cen- ter of this important industry. A large number of motor vehicles, owned by operators, parked daily in the vicinity of the De Pree Chemical Works, indicate great activity in that institution. The Buss Machine Co., builder of woodworking machinery formerly lo- cated in Grand Rapids, has established a large volume of business in England and other countries of Europe. Re- cent shipments included furniture planers. The streets of Holland are not en- livened with the shouts o fnewsboys. Those young merchants pursue their calling quietly yet effectively. One young fellow devotes his efforts to patrons of the restaurants which he is permitted to enter. He disposes of many newspapers every day. Copies of the Michigan Tradesman placed on the tables of the lobby at the Warm Friend Tavern are read by many patrons of the hotel. Ladies, as well as members of the sterner sex, find much of interest in Tradesman pages. Trains bound for Grand Rapids from Chicago on the Pere Marquette Railroad do not carry many passengers from this station, owing mainly to the unseasonable hours of their departure —5 o'clock a. m. and 2:07 and 4 p. m. The first is too early to accommodate the average traveler and the latter is too late. Greyhound busses carry the larger number- of travelers. Montgomery Ward’s opening last Saturday attracted many visitors. Not many sales were made. The manager, who appears to be a fine fellow, is greatly disnmiayed and downhearted over the prospect. Arthur Scott White. ——_->___ Be Sure and Register Your Vote. “Resolved that the chain store sys- tem is more detrimental than beneficial to the community.” This was the subject of a debate heard over the radio (WMAQ), Sun- day, Feb. 2, between 6 and 7 p. m. Contestants: Kent College of Law, Chicago (affirmative). Coe College, Cedar Rapids, Iowa (negative). Two men students from each school. Very spirited -debate, but dignified. Results of debate to be announced after about ten days. The general public to be referee. Radio listeners invited to send in their opinions. W. A. Pierson. —_~+++___ Soft Tints in Fine Shirts. The 1930 shirts are tints, not colors, and come in the new clear effects of green, blue, tan, peach and toast or beige. Expressed in such fabrics as plain mesh madras, end-and-end broad- cloth, in both plain and jacquard the lines follow the usual mode. Pencil and pin stripes give a hint of tone and throw. into relief the many neat jac- quard patterns that are used in many instances. Self collars appear on many tailored modes, but the white collar is still the favorite for good dressing. February 5, 1930 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples. Sugar—The market is the same as a week ago. Jobbers hold cane granu- lated at 5.95 and beet granulated at 5.75. Tea—The market has been very quiet during the past week. Even Cey- lon, India and Java teas show a falling off in demand. Other grades, such as Formosas, Chinas and Japans have been even duller. In spite of the great dullness, traders say that the demand is up to normal for this season. There have been no changes in price in this country since the last report. In pri- mary markets, Ceylons have shown a slight advance. Indias, excepting the very fine grades, have been a little weaker. Consumptive demand for tea is comparatively small, with values everywhere unchanged as far the Onited States markets are concerned. Coffee—Rio and Santos coffee, green and in a large way, have been both up and down during the week, but at the close the quotations on spot goods were exactly where they were a week ago. Brazilians are still making a strong effort to put things on a better basis, but the market is so extremely heavy that they cannot do it more than one day at a time. At this writ- ing the market shows very clearly a soft undertone. Milds are a small frac- tion higher than they were a week ago. Jobbing market on roasted coffee is easy and irregular. Canned Vegetables—Tomatoes are in slow demand. Spot prices hold firm and unchanged, and the primary mar- ket continues strong. Southern factors reported a continued good demand from other distributing centers. The whole South and Midwest is now more or less dependent on Southern tomato stocks for several months to come, so the situation appears very strong, with possible, and even probable, further advances in values. The situation on other canned vegetables continues without exciting developments. Spots are not wanted to any degree here, and futures have so far attracted little at- tention. In California, spinach and asparagus canning for the new season will begin shortly. There have been no estimates heard lately on the prob- able size of the packs. Canned Fruits — California canned fruits are selling every day without incident. Everybody is expecting lower - prices on canned peaches this coming season, as raw material bids fair to cost much less than it cost last year. Dried Fruits—Raisins show up weak, with list prices being shaded on nearly all varieties. There is no heavy trad- ing of this item. Apricots and peach- es attract little interest, but prices re- main about at previous levels in spite of a poor demand. Prunes sell in a small way, with the market about steady at former quotations on both Oregons and Californias. No change in the volume of trading in the less important dried fruits has appeared lately. Dates are in fair supply. gen- erally, and consumer demand naturally having fallen off since the turn of the year, there are no features to the mar- ket, which holds about steady. Figs are in small supply but demand.is not keen. California figs rule quiet. Cur- rants are sluggish but unchanged prices prevail. Canned Fish—Local jobbers are ad- vised of an extreme shortage of shrimp at primary points in the South, as compared with the quantity on hand at this time last year. With the heavy packing season still four or five months away, it looks as though there would hardly be enough to care for a normal demand. Spot prices on canned shrimp remain firm and unchanged. A fair demand for sardines in the local mar- ket is seen, but no sensationally large transactions have lately been reported. Salt Fish—With the Lenten holidays only four weeks away dealers in salt fish are beginning to stock up and the market has lately taken on a somewhat more lively appearance. Prices on the large size mackerel have strengthened slightly, while the smaller sizes have declined. Factors in the local trade anticipate considerably higher prices to -develop on large sized mackerel, while at the same time looking for the small fish to hold about at their pres- ent price level. Stocks of all salt fish are comparatively light for the time of year. Beans and Peas—Dried bean market, from the standpoint of the seller, is not in a very satisfactory condition. Early in the week white kidneys and California limas showed weakness and declined. Red kidneys on the contrary were in good demand at firm prices. Another firm item was blackeye peas, which advanced several times during the week. At the present writing the situation is as described above. The demand is very poor. Cheese—There is a moderate demand for cheese and prices are steady. Canned Milk—Canned concentrated milks have shown no particular change in the last several days. There have been liberal offerings in most lines, with demand unimproved and move- ment rather quiet. Nationally adver- tised brands of evaporated case goods held unchanged. Miscellaneous brands have ruled very irregular. Nuts—California almonds in the shell are expected to meet with a better de- mand now that they are being offered at more attractive prices. The Cali- fornia Almond Growers’ Exchange has not, to date, lowered its prices to the levels of other sellers of California al- monds. The present lull in demand has created a dull market on most unshelled nuts, and some shading of list prices is seen. Filberts and pecans are exceptions to this rule, and domes- tic walnuts are holding their own. In the shelled nut list the strongest item at present is filberts. Stocks are light and primary market conditions indi- cate a strong market for the near future. The primary French market on shelled walnuts has dropped off somewhat this week, but advices re- cently told of a stronger tone. Offer- ings from abroad are meager, and many exporters state that supplies in many districts are quite exhausted. Pickles—A very slow business is re- ported by local jobbers. Prices have held unchanged. It is generally be- lieved that prices have reached their peak and that shortly they will turn sharply either one way or the other. Packers are holding firm and want even higher prices, while buyers are doing all they can to depress market. Syrup and Molasses — Demand for sugar syrup is good and it is expected to be better as soon as the candy mak- ers begin their Easter work. The market is not supposed to show any weakness for some time and prices are on a rather high level. Compound syrup is selling fairly well at unchang- ed prices. Moflasses is selling nor- mally for the season, without any pressure whatever to sell or buy. Prices are steady and unchanged. Sauerkraut—The cold weather in the past week has been good for the sauer- kraut business, and reports of a larger demand for bulk kraut have been re- ceived. Quotations have not varied since last week. —_+->___ Review of the Produce Market. Apples—Wealthy command $1.75@ 2; Wolf River, $1.50@1.75; (bakers, $2.25) Shiawasse, $2@2.25: Jonathans, $2.50@2.75; Snow, $1.75@2; Baldwin, $1.50@1.75; Talman Sweet, $2.25; No. 1 Northern Spys, $2@2.50; No. 2 ditto, $1.50; Michigan Delicious, $3.50 for A grade and $3 for B. Bagas—$1 for 50 lb. sack. Bananas—5'%4@6c per Ib. Beets—$1.60 per bu. Brussels Sprouts—30c per qt. Butter—For the most part the mar- ket has shown no change during the week. About the middle of last week, however, there was a small fractional decline on account of the indifferent turn of the demand. There is no real weak undertone to butter, however. The demand was good most of the week. Jobbers hold prints at 38c and 65 Ib. tubs at 36c. Cabbage—$1.90 per bu. for white; red commands 6c per Ib. Carrots—90c per doz. bunches for Calif. grown; $1.25 per bu. for home grown. Cauliflower—$1.90 per crate for Calif. Crates hold 9, 10, 11 or 12. Celery—40@60c per bunch for home grown; Florida stock is now in market commanding $3.50 for 4s and $3.75 for 6s. Celery Cabbage—$1.20 per doz. Cocoanuts—90c per doz. or $6.50 per bag. Cucumbers—$2.35 per doz. for Ill. grown hot house. Dried Beans—Michigan jobbers are quoting as follows: @) i Pea Beans 9). $6.35 Eight Red Kadney ..-___.__<___ 6.65 Dark Red Kidney ..........__._ 7.00 Eggs—The market is a little strong- er than a week ago.. Local jobbers pay 34c for strictly fresh hen’s eggs and 30c for pullet’s eggs. Grape Fruit—Extra fancy Florida stock sell as follows: NO G6 oe $3.75 Ney 4G 4.25 INO) 04 4.50 Wer 64 20055 5.00 INO 70 2 5.25 Ne 0 5.25 We 9G) oe. 5.00 Choice, 50c per box less. Texas (sweet) Grape Fruit is now in market, selling as follows: AG $5.50 22 S75 GF We C0 5.75 Grapes—Calif. Emperors, sawdust lugs, $3.25; kegs, $5.25. ‘ Green Onions—Shallots, $1.25 per doz. Green Peas—$4.75 per bu. for Calif. grown. Lemons—The price this week is as follows: oO Sonkist) 22 $7.50 SUG) Sumeist 7.50 SOU Red Ball 22 7.50 ju0 Red Hall 0 7.50 Lettuce—In good demand on_ the following basis: Imperial Valley, 4s, per crate ____$4.50 Inrperial Valley, 5s, per crate _--_ 5.50 Hot house grown, leaf, per Ib. --__ 14e Limes—$1.50 per box. Mushrooms—/75c per Ib. Oranges—Fancy Sunkist California Navels are now on the _ following basis: 100 ee 4.50 126 Se 150 22 6.25 MG 3 7.00 200 Ge 7.50 24) GO ee 7.50 Ae oe 445 2s a ee 8.00 Se 7.00 _Iloridas are held as follows: 00 $4.50 P20 4.50 160) ee ee 4.75 ee 200 2 Sa 216 ee a 2o2 eee | Onions—Home grown yellow, $2 per 100 lb. sack; white, $2.25; Spanish, $2.50 per- crate. Parsley—50c per doz. bunches. Peppers—Green, 80c per doz. for Calif. Potatees—Home grown, $1.75 per bu. on the Grand Rapids public mar- ket; country buyers are mostly paying $1.50; Idaho stock, $4 per 100 lb. bag; Idaho bakers command $4.15 per box of 60 or 70. Poultry—Wilson & Company pay as follows: Heavy fowls 2020 25¢ Erghe fowls 222000 18c Heavy Roasters ..... 0. 25c Eight Deoilers 18c Ola loms (2000 20c Younw Poms 2.00020 ee 23c Hen ‘Purkeys ..55..0. 005 20c Radishts—60c per doz. bunches of hot house. Spinach—$1.90 per bu. Squash—Hubbard, $5.50 per 100 Ibs. Sweet Potatoes—$3.25 per bu. for kiln dried Jerseys. Tomatoes—$1.75 for 6 Ib. basket, Florida stock. Turnips—$1.40 per bu. Veal Calves — Wilson & Company pay as follows: Pancy 18¢ Good 22 14c Medign 22922 12c PeOr 2002 10c February 5, 1930 ANNOUNCEMENT In order to serve our clientele more efficiently and ex- peditiously, we have established direct wire connections with the main office in New York of SPENCER TRASK AND COMPANY Members New York Stock Exchange New York Curb Chicago Stock Exchange whose experience in the investment business covers a period of over sixty years dating from the formation of the firm of Trask and Stone in 1868. Our direct telegraphic connections with this long es- tablished and internationally known investment firm with its extensive private wire system, and its many branch offices, representatives, and correspondent con- nections in the leading financial centers of this country, Canada and London enables us to offer to institutions, executives, trustees, and private investors, a most com- plete investment service, and permits us to execute orders promptly in all financial markets. | PETTER, CURTIS @ PETTER INC. Investment Bankers and Brokers GRAND RAPIDS MUSKEGON sheila ay Leas os tie. Ai piesecree necaratee saiaceenacascimeete nee Se ee ne aed . Se A ne acer ape canta eens pints cotiasas oannt teeta mananaceanmienoeentaiamea ened Pains cape aati cams February 5, 1930 MICHIGAN TRADESMAN PETTER, CURTIS & PETTER, INC., brings to Grand Rapids and West Michigan Investors First Hand information of what's what in the investment world. Market quotations—New Issues—Industrial Expansions — New Projects — complete Statistical Information, Mergers and Financial reports now come from the leading markets of the world through our direct wire connections with the internationally known investment house of Spencer Trask & Com- pany. No relays or delays. Transactions handled as fast as telegraph keys can send the dots and dashes. Spencer Trask & Company have an extensive private wire system, many branch offices, represen- tatives and correspondent connections with all leading financial centers in the United States, Canada and England. They have either had the major posi- tion or were on the banking group for practically every issue of a conservative nature which has been offered to the public in the last 50 years and have sponsored many nationally known issues such as Gillette Safety Razor, Borden, Purity Bakers, Allied Chemical and Dye, Western Dairy Products, Tri- State Telephone and others. PETTER, CURTIS & PETTER, INC., is the only Grand Rapids firm in direct wire communication with this company and now not only offers its clientele the speediest investment service obtainable but also the opportunity of participating in invest- ment securities issued by the world’s leading indus- trial enterprises. PETTER, CURTIS & PETTER, INC., is new in name only. The same personnel, the same desire to serve and with an ever increasing scope of operations. PETTER, CURTIS & PETTER Investment Bankers and Brokers 8 ATTENTION TO BUSINESS. After the collapse n the stock mar- ket the point was made in many quar- ters that business should benefit as it received more and ticker tape less at- tention. Evidence of this renewed in- terest in actual business affairs is not lacking. One striking illustration is found in the new records for attend- ance being made for most trade exhibi- tions. The automobile shows and the motor boat exhibits drew exceptionally large crowds. Trade displays, such as the garment and furniture shows, brought new high levels of buyer pat- ‘ronage. These trade representatives were eager to see what was new and placed a fair volume of orders, with additional business promised once the new ‘designs have been accepted by consumers. More than matching the interest of buyers has been the expanded effort of salesmen in covering their old ac- counts, striving for new ones and leav- ing no loophole for coveted business to escape. With a little less business to go around for the time being, it would be natural to look for greater sales activity, and the congestion, for instance, at the resident buying of- fices where out-of-town buyers make their headquarters in this market has been such as to make necessary a new plan for handling the salesmen who cal in thousands. Another phase of this attention to business presents itself in the readier adoption of manufacturing devices aimed at cutting costs still lower. Many of these improvements, despite keen competition, were withheld so long as stock market rather than in- dustrial or trade developments were uppermost. They are now being hur- ried into action in not a few cases. A final angle may be mentioned in the spurt of interest shown in foreign trade possibilities. Agencies in this field report that their enquiries on both old and new markets have jumped considerably since a margin of busi- ness that means profits or no profits has become so important. EXPENSE REDUCTION VITAL. In the program on which members of the National Retail Dry Goods As- sociation are this week working, no problem of interest to the store own- ers and their executives has been over- looked and many ideas of profit should be obtained by those who attend the discussions. Probably the greatest in- terest, however, will be taken in the subject of expense reduction for the reason that over a‘term of years the costs of department store operation have been rising and not only the profits but the very existence of these establishments threatened, if retiable authorities are to be credited. As this critical condition has come to be recognized, there has also come realization that something should be done about measuring the real effi- ciency of the selling personnel. The matter of store wages has been held in the background for obvious reasons. Happily it will be brought to the fore at the convention in a study just com- pleted under exact direction, and a new MICHIGAN yardstick will be proposed for meas- uring retail selling efficiency. This report, it has also been explained, will cite some significant results obtained through higher wage payments. It does not seem going too far to hold that real control of selling effi- ciency should enable the stores to make the greatest progress in expense reduction and in volume and profit expansion. If this efficiency is an un- known quantity, or inadequately known, then it is obviously impossible to really gauge buying, advertising or service efficiency, since the salesperson can make or mar all operations up to and even beyond the counter. REPORTS SHOW SPOTTINESS. While progress upward from the low stages of reaction in industry is noted, the showing continues to be one of irregularity. Thus, steel opera- tions are higher, but prices still weak. Automobile output has been increased, although at a more cautious rate than was expected. Weather conditions have proved a handicap to construction activity and contract awards~ have slipped further under a year ago. This recital of spottiness in the gen- eral situation may be carried along by citing continued declines in car load- ings and the failure of commodity prices to hold up or gain. The small turn upward in the Annalist Weekly Index was followed last week by an- other decline in commodities. Only the chemical and miscellaneous groups were firmer by fractional margins. Pressure on prices, therefore, is not over and still finds weak spots. Another report on improved employ- ment was issued from Washington during the week and made some week- ly comparisons to bear out previous utterances. Once more an unfortunate contrast was set up by the federation of labor statement pronouncing the situation even worse than the winter of 1927-28. These conflicting reports make plain, although no emphasis is needed, just how necessary it is to have complete and authentic employ- ment data. Chambers of Commerce throughout the country seem to oc- cupy strategic positions for the gath- ering of this information and _ they might search a long time to find a more valuable contribution to the eco- nomic well-being of the country. ANCIENT AMERICA. It is always encouraging to discover that, while we may live in the New World, the zoological history of Amer- ica goes just about as far back as any one could reasonably expect or desire. When scientists report that the petri- fied skeleton of a man who lived 20,000 years ago has been discovered in Flor- ida, that New Mexico has yielded a fossilized crocodile 60,000,000 years old and that in Utah the remains of a di- plodocus and of a brontosaurus 80,- 000,000 years old have been found we feel that we can snap our fingers at the boasted antiquity of Europe and Asia. That the United States was once the home of these prehistoric creatures can be safely asserted on the authority of the Museum of Natural History, for TRADESMAN their skeletons were discovered in its 1929 expeditions. Many of them, in fact, are now in New York. More- over, the Museum did not find it neces- sary to send to the Gobi Desert to find traces of dinosaurs. Their tracks are all over New Mexico and, while State laws prevent their removal, we may accept the word of science that the dinosaurs existed. Whatever their lives may remind us of, there can be no denying that they left their footprints on the sands of time. RUSSIA’S NEW CALENDAR. Russia imitates one of the fantastic actions of the leaders of the French Revolution by arranging a new calen- dar. In their determination to wipe out the past and start all over again the French set up the Year One, dating everything from the Revolution. The Russian proposal is to take the death of Lenin as the new beginning of his- tory. Moreover, the Russians, like the French, are contemplating the recon- struction of the week, but in the oppo- site direction from that followed by the French. Instead of lengthening it, as did the Fremch, who made the week consist of ten days, the Russian pro- pose to shorten it, making it consist of five days and giving each month six of these weeks. In this country the five-day week would lose its attractive- ness under this arrangement. And suppose that Russia advanced to the point of establishing what in this coun- try would be called the four-day week. Would she alter her calendar again? France found her calendar-tinkering more sentimental than practical. The work week, whatever its length, can be adjusted to the seven-day unit as easily as to any other. These attempts to fit human activity into a rigid mold show small appreciation of the change- ability of human customs. CRISIS IN SILVER LININGS. The persistent decline of the price of silver is causing anxiety in some Last year the price fell 1034 cents an ounce to a low of 46% cents at the year’s end. Now the price is 441% cents, although it has this month been down to 43%. The fall has been in face of a decline in world produc- tion, made up of new silver and sup- plies from debased and demonetized coinage and an increase in consump- tion by China, the largest user, in the arts and crafts and for coinage. Political and economic disturbances in China and India seem to lie at the root of the unsettlement of the silver market. Without a cessation of civil warfare in China and increased buying power of the population of India con- sequent upon settlement of labor trou- bles and higher values of agricultural products, there is little expectation that silver’s place in the world econ- omy will be improved this year. Cur- tailment of production might help. but this is difficult, as a large percentage of silver mined is a by-product of cop- per, lead and zinc production. In view of the situation in silver- standard countries, it is interesting to speculate on what might happen the quarters. February 5, 1930 world around were the market for gold by any chance to follow the course of silver. AIRPLANE PRODUCTION. The United States produced more airplanes in 1929 than ever before. According to figures which will be published in the Aircraft Yearbook for 1930 ninety-six companies built 6,034 military and commercial planes having a total value of $44,457,300 without mo- tors. The aggregate price of these machines equipped for flying is more than double that amount. The in- crease in production of both types: of airplanes over 1928 was 27 per cent., but the gain in commercial plants was 1,815 craft, or 51 per cent., whereas the military output fell off 44 per cent. Of the 6.034 planes built in this country last year 5,357 were designed for com- mercial use. This phase of the air- craft industry has had a_- striking growth. The first factory for the pro- duction of commercial planes was erected only ten years ago. To-day nearly five-sixths of the output of ninety-six factories is for commercial purposes, and these planes are finding a growing market not only in this country but in Canada, South America and Asia. Combinations during the last year have helped stabilize the in- dustry, with the result that it should be in a position to break more records in 1930. DRY GOODS CONDITIONS. Where weather conditions have been fairly favorable and unemployment not too severe, the chances are that trade volume in the month just closed was either equal to or slightly above the January, 1929, figures. From the re- ports at hand, the month showed a fair gain on the average for the first half and then consumer buying became less active. It is likely that the month’s results in the aggregate will fall under those of a year ago, although by a smaller margin than was expected earlier. Fair activity is still reported in the wholesale merchandise markets, al- though retailers are operating cau- tiously and close to their needs, with particular attention to weather de- ve'opments. Most of the buying for sales purposes has been completed and new lines are being sampled for spring operations. When weather conditions permit a real test of consumer prefer- ences, reorders should expand. A mighty clever way, of racking boudoir slippers was noted in the Famous Barr store. All the forward stock is kept in cabinets similar in size and character to glove selling cases. These cases keep 800 pairs of boudoirs on tap at all times. Then by having the slippers out of the cartons wrapped in clean tissue, the stock may be kept in a much better shape, especially the delicate colors. Sales are speeded up, for one girl can serve several custom- ers at once. If she was waiting on the trade in the regular shoe store fashion, one at a time would be all that could be expected. Aim to please but be sure your’re aiming in the right direction. eee ee an aeneiies temaetsemuaiiaemean baeeeteoes eee ee ee ree eee en ‘| : | ; ee | ; i i iM : eeaorne nent Coreen are Re anenny Rennie este Sy ee ee ere - February: 5, 1930 MICHIGAN TRADESMAN OUT AROUND. Things Seen and Heard on a Week End Trip. During the quarter of a century Noyes L. Avery, President of thee Michigan Trust Co., has been hus- bandering his resources and gradually assembling a fortune variously esti- mated to scale somewhere between three and five million dollars, he grad- ually conceived the idea that he must acquire several hundred acres of land on which he could create a model dairy on a large scale on the most modern plans available and, incidental- ly, create the finest herd of Guernsey cattle in the Middle West; also be able to go out into the tall timber and get acquainted with the birds. Of course, there are birds which frequent large cities and sing their songs after the play at Delmonico’s, and with these birds every man of affairs must, of necessity, become acquainted, but Mr. Avery prefers the other kind. There is a merry freedom about the bird in- the cherry tree which can never be successfully imitated by the bird on the hot platter, tucked in with green stuff. Mr. Avery is to be congratulated. It is believed by all who are familiar with the industry and resourcefulness of the man that he has set a hot pace for the farmers of Michigan. In fact, his long and blameless experience as a wholesale grocer, bank director and trust company manager ought, in a measure, to equip him for the difficult duties he voluntarily assumed when he bought his farm. On the face of it, this point of view may seem a little warped, but it must be remembered that if there is a thing on this green earth, or in the indigo vault the sun shines through, which a man who sets up as a farmer needs more than any other thing, it is the ability to know how to make money. Mr. Avery's farm is located at Eastmanville, three miles West of Lamont, which is the hub of the Uni- verse. It consists of about 1,000 broad acres. I don’t know: acres are broader than anybody else’s acres, but it is the thing to mention whether the acres as broad when speaking of a large estate. You may cut out the broad if you want to, as it will not affect the fertility of the acres. The soil of this farm is said to be As I understand it, it has a top-dressing of fertilizer at three dollars and a half for a two-horse ‘load This founda- tion reaches to trap rock, very fine. and a clay foundation. wherever that is, and is said ot be entirely. free of foreign substances or cracks in the walls or eye-beams. It is quite prob- able that it will not be necessary for Mr. Avery to use the soil farther down than fifty or sixty feet, plants these long, slim beets, in which case he will have to reach down with a dredge. unless he This farm, which is destined to make such eminent apostles of advanced ag- riculture as Hon. Charles W. Garfield and William H. Anderson sit up and take notice, is about seventeen miles from Mr. Avery’s Grand Rapids office, and envious ones are waiting to see how he will farm at long range. Some of our captains of industry are said to have managed to raise something on farms besides money at 6 per cent. However, Mr. Avery has been very successful as a trust company official and it is more than probable that he will succeed in raising good crops if he remains away from the place when there is any important work to do, visiting it at rare intervals when the manager and his associates appear to be in need of polite society. I understand that Mr. Avery’s war- filled rolls of yellow-backs which have been bags are reasonably well with in seclusion so long .that they are get- ting mouldy in the center, but for all that he is not spuds at three dollars a bushel or in- cubator hens that you can get into a potpie made in a pint cup at two dol- raising figuring on lars a throw. It is his habit to acquire something when he peels off one of those yellow ones. It may be well to state here that Mr. Avery’s intimate knowledge of potato culture is said to cover a wide range, from information concerning the time to sow with the patent broad- caster to the date of reaping and put- ting into the silo in the attic. It is said that a fine assortment of artichoke trees will ornament the footpath run- ning from the back door to the bank of the majestic Grand River, which condescends to pass his estate. There are some combinations in agricultural life which Mr. Avery will do well to take note of: For instance, if you join the Bor- deaux niixture with the wrong kind of bug you may have to purchase your peaches and berries of the dark man who goes through the alleys with a whoop and a skeleton horse just at the time in-the morning when you don’t want to get up. The ture, and the lime and sulphur mixture, and the arsenate of lead mixture, and the pure Paris green dope that is most- 3ordeaux mix- lv made out of some kind of breakfast food, are things which must be rea- soned with, and. stirred right, and squirted on the trees at the right angle and the right moment in order to ac- complish good which Mr. results, There are books Avery ought to memorize, and which deal with appen- dicitis in the peach tree and the sleep- ing sickness in the apple tree, and the prodigal-sonitis in the plum, but with- out doubt he will be supplied with these by Hon. Carl Mapes, who has been in Congress so long that he is be- lieved by the politicians to have taken root in Washington. In the present condition of the best society in the agricultural world it is desirable that a tiller of the soil be able to pass examination as a register- ed pharmacist. However, this is not absolutely necessary, as there are bugs and beetles on the farm which wouldn’t know a remedy provided for their de- mise from a handsaw. It may be just as well, and more profitable, for Mr. Avery to acquire an interest in a drug store. As Mr. painstaking man, and pays the highest going wages to his army of employes, he is very popular in the vicinity of his farm. Whenever a new bug is made, it 1s first tried out in East- They have something there which has the San Jose scale groggy in the first round and back on the ropes in the second and so the spraying on the Avery estate may not proceed further Avery is a discreet and manville. than the sixth in any one season. On the whole, Mr. Avery will have a peach of a time on his farm. He may not be able to forget stock quotations or to look unmoved upon an advance in the bond market, but after he has given over efforts to teach his cows how to wipe off their feet before they darken the doorways of the palatial barns where they sleep nights or to instruct incubator chickens in the proper mas- their Post Toasties, and learned to associate with the potato bug without prejudice, it is probable that he will wield the shining hoe in the wheat field with becoming grace tication of and effect. Anyway, here’s luck to him and his wonderful farm! May the long, em- erald things which grow on tomato trees cough their heads off before they get to his preserves and may his rasp- berry bushes grow so tall that he'll have to purchase a fire escape in order to bag the fruit. And when he goes to market with a basket of butter and eggs on his arm, here’s hoping no cap- italistic retailer will inform him that there is no market for farm produce unless taken in trade. Leaving the-realm of jest for a mo- ment, I think it is very remarkable that a very busy man like Mr. Avery should take a million dollars of his ample fortune and invest it in land, buildings, cattle, machinery and home adornment for himself and his em- fully never see the color of his money ex- ployes, realizing that he will cept it may be in the enjoyment it gives him to witness a commonplace situation place beautiful; to see broad acres restored to their original productiveness by transformed into a fertilization and rotation of crops; to see things grow; to see his herd of Guernsey cattle developed to the high- est standard of excellence and produc- tiveness; to furnish lucrative employ- ment to many men and women; to house them comfortably in beautiful home surroundings in dwellings equip- ped with ‘all the modern conveniences found in city homes; to maintain fire apparatus which is held in readiness to calls for His farm and the man- respond to assistance for miles about. ner in which he is developing it makes it one of the show places of Michigan and is an inspiration to farmers every- where to watch the methods by which such remarkable results have been at- tained in less than a half dozen years. Reference to the wonderful herd of Guernsey cattle Mr. Avery has as- sembled with such care and thorough- ness reminds me of the way in which Bill Bye once advertised his family cow for sale: For Sale—Our family cow. She is pure blooded—one-half Jersey and one- half hyena. At present she is very much attached to home by means of a trace chain. One revolver and two shot guns go with the cow. To a man who enjovs the comforts of religion and is not afraid to meet his Maker she is a bargain. Established and ‘maintained under the active supervision of Chicago busi- ness men, in an endeavor to provide a virile, appealing service of Christian fellowship and inspiration for strang- ers and for downtown hotel, club and boardinghouse residents, the Chcago Sunday Evening Club has achieved a success which assures it permanence and emulation. This new form of Christian-social institution has arous- ed Nation-wide and even international interest. Services are held every Sunday eve- ning October to June in Or- chestra hall, one of the country’s larg- from est and finest auditoriums, in the heart of Chicago's district. On each occasion the feature is an address business by an invited speaker of National or international reputation. These men drawn from many walks of life, give inspiring talks based upon the life and teachings of Jesus Christ, and dealing directly with individual and civic bet- terment. The call of each is to a life of higher ideals and to a better and more useful citizenship. Governors, senators, judges, educa- tors, authors, presidents of great cor- porations, in addition to the most dis- tinguished clergymen of all denom- inations, are included among the speakers. An attractive feature of each service is the musical programme, which is given by the Chicago Sun- day Evening Club Choir, a carefully trained organization of eighty selected voices, assisted by a quartette of noted soloists. Although the capacity of Orchestra hall is 3,000, it frequently has been filled to overflowing, and on several occasions many hundreds have been The aver- age attendance during the last season The seats are free, and everyone is The services are broadcast every Sunday evening from 7:30 to 9:30 through WMAQ. unable to gain admittance. was over 2,500. welcome. While Club is strictly Christian, and it endeavors to with all the through a nonsectarian, the co-operate churches of Chicago well-organized Committee on Church Affiliation. The chairman of this Committee has a desk in the lobby to assist strangers in forming church connections in any part of the city with the denomination of their choice. The Club was organized and is con- ducted entirely by well-known Chi- cago business men, some of whom take part in every service. These men follow the Club’s career with unflag- 10 ging interest and attend to its busi- ness with the fidelity which charac- terizes their attention to personal af- fairs. They have brought into its ranks scores of earnest, able, success- ful young men, who seem never to tire of working for the Club’s future suc- cess. There are no paid officers, and virtually all of the money contributed is expended for rent of hall, expenses of speakers, music, printing, etc. In all of the Club’s literature special emphasis is given to an invitation to visitors from other cities to attend its services. The opportunity is one which should interest every right- minded citizen. The furniture manufacturers of Grand Rapids have done a graceful thing by making Arthur Scott White an honorary member of the Grand Rapids Furniture Club. Fifty-one years ago Mr. White was local cor- respondent for the New York Trade Bureau. I secured the representation of the Boston Cabinet Maker and to- gether we tramped from factory to factory every week, picking up news and gossip concerning the local fac- tories, which would prove interesting reading for the retail furniture dealers of the United States. Mr. White’s ambition to serve the industry to a greater degree soon found expression in the establishment of the Michigan Artisan, which he ably conducted thirty-one years, first as a monthly, later as a semi-monthly, and finally as a weekly, in the interest of the Grand Rapids furniture market. I think there is only one man still living who has been actively connected with the local market as long as he has—Charles W. Jones. Mr. White never found any task too great or any sacrifice too formidable to stand in the way of his championship of Grand Rapids furni- ture and furniture manufacturers. I do not think there is a man anywhere in the United States who has been more faithful to a single industry for half a century than Arthur S. White. E. A. Stowe. —_++>—___ Has Taken the Tradesman Twenty- five Years. Petoskey, Feb. 1—In the year 1895 I went to work for the East Jordan Lumber Co. and began reading the Tradesman. Except for a short time that I was not working along mer- cantile lines I have read the Trades- man every week since. Many times your words and deeds have helped us retailers to carry on when the going looked hard. Your attitude toward the chain store is giving us the encour- agement we need to meet this menace to the future welfare of all rural com- munities. It is with sincere gratitude I think of the time you helped me col- lect a bill from a Mr. Winnie. With- out your help I don’t think I would ever have been able to collect it. An- other time you spent half a day or more showing me around the city. About 1918 I sent you an advertise- ment in a Sunday school paper of some mail order house which was of- fering sugar illegally at that time. In a very short time that concern was obliged to quit owing to your prompt and painstaking efforts. Pardon this rambling letter, but I want to assure you that your help and encouragement is appreciated by us dealers and I want to again thank you for many past favors. A. J. Crago. MICHIGAN Accessory Emphasis Marked. There is no mistaking the strong emphasis retailers plan to put on ac- cessories during the Spring season. The belief is general that departments handling these items will show up very well from both volume and_ profit standpoints. As reflected in the re- cent buying done in the wholesale markets here the outstanding acces- sory lines comprise blouses, corsets, novelty jewelry and sports wear scarfs and neckwear. The style trends in apparel strongly favor a widespread —a new coffee, with a richness and flavor, we believe, never achieved before —packed in vacuum cans to insure its full flavor and original freshness at all times —backed by the same type of strong advertis- ing support —reaching millions of better class homes—which has given DEL MONTE Fruits, Vegetables and other food products their out- standing place today. Here is a brand new opportunity in the mer- chandising of coffee. Advertising just starting. Every home that wants a better coffee—every housewife who now buys other DEL MONTE Products—will be interested in DEL MONTE Coffee and is a first-class prospect right now! Why not be the leader in your own neighbor- hood— offer your customers a new, quality prod- uct they are sure to want —and get this business right from the start? CALIFORNIA PACKING CORPORATION FOOD PRODUCTS TRADESMAN accessory vogue to provide ornamenta- tion and the proper lines for the new silhouette. In the case of blouses, some stores are reinstating depart- ments dropped several seasons ago. ——__—»>-ee_——_ Prystal Leads in Novel Jewelry. Orders for novelty jewelry are show- ing up very well and confidence in an active Spring season is general. Pry- stal, a new imported material, is an outstanding item and is reported to be making strong headway in favor. The material is a coal tar derivative and is February 5, 1930 being fashioned into necklaces, brace- lets and earrings. It is being featured in a wide range of new pastel shades to match Spring fabrics. Seed beads are also in good demand in necklaces, ,with the longer strands selling better than the choker lengths. Metal jewelry has received less attention, but is ex- pected to meet with more favor later on, —_+--__— The disagreeable man hurts himself. He cannot hurt you unless you let him. DEL MONTE COFFEE a modern cottee ~ to satisfy customers who demand the last word in coffee excellence~ IN THIS MODERN VACUUM TIN e j t : y February 5, 1930 Good Showing Made By Local Insur- ance Company. The annual financial statement of the Grand Rapids Merchants Mutual Fire Insurance Co. presents a_ condition which should be very satisfactory to both officers and policy holders. The business in force a year ago was $8,052,184. The business in force Dec. 31, 1929, was $9,159,673, a net gain of $1,107,489. The income during 1929 was $118,- 091.59, with disbursements of $112,- 087.24. This increases the net balance to $62,759.95. The loss ratio was 26.2 per cent. and the operating expense was 14 per cent. This showing reflects much credit on the faithful Secretary. The fire losses were $26,967.35, of which $10,536.88 was recovered from reinsurance in other companies. The surplus is invested as follows: Mortgage loans ~-----__-_-- $33,990.00 Stocks and bonds (market Vale) oe 10,997.29 Miss Eleanor De Hoog Cash on hand and in bank 9,115.85 Certificates of deposit ------ 6,000.00 Accounts Rec. less rein- Surance due 220080 2,656.81 $62,759.95 The old officers and directors were re-elected. In addition to the regular force, Miss Eleanor De Hoog was made Assistant Secretary. Miss DeHoog is a graduate of the literary department of the Christian high school and later took a two-year course in the com- mercial department. She has been con- nected with the company six years. The officers of the company for the coming year will be as follows: Officers. J. N. Trompen, President, Grand Rapids. J. Vanden Berg, Grand Rapids. John De Hoog, Secretary-Treasurer. Grand Rapids. Jason E. Hammond, Associate Sec- retary, Lansing. Eleanor De Hoog, Assistant Secre- tary, Grand Rapids. ; Board of Directors. D. M. Christian, Owosso. H. Holtvluwer, Grand Rapids, Vice-President, MICHIGAN Frandsen, Hastings. . Jones, Kalamazoo. Mills, Grand Rapids. Mills, Lansing. Sperry, Port Huron. —_+++____ Weldon Smith Sees a Ranch in the Making. Glendale Calif., Jan. 25—We are for- tunate in having some friends in North Hollywood who invited us to accom- pany them on a trip to their ranch in the Antelope Valley. Arriving at their home on an appointed day and hour we found they had provided a basket lunch for the trip, so we were soon on our way. We went out through the San Fernando Valley through the historic town of Newhall, through the Newhall tunnel and on to Saugus, where the road splits three ways, one leading to Santa Barhara, one to Bakersfield over the Ridge route and the third up the Mint canyon to the Antelope valley. We took the Mint canyon road. It is up grade all the way, about fifty miles and on a sixty foot pavement. There are many nretty picnic places and oc- casionally a small store and gas sta- tion or place of amusement. The mountains on either side of the road are quite high and in some places very high. We finally reached the town of Palmdale on the edge of the desert at an elevation of 2,500 feet. The valley is about twenty-five miles wide by seventy-five long and is surrounded on all sides by mountains which on this day were covered with snow. We drove three and one-half miles of the main road on a dirt road which was hard and smooth and came to our destination. I find the process of clearing and preparing about as fol- lows: The desert at this point is very level and covered with sage brush. There is no irrigation here, everyone depending on a well for water. They first drilled a well 530 feet deep and got a fine supply of water. The next thing to do is to clean the land which is done by taking a railroad iron and hitching four horses to each end and dragging it over a portion and then <> K. O SA we. B, =e) TRADESMAN returning over the same space in that manner, breaking the sage brush from the roots. It is then gathered in piles and burned. The next process is simi- lar, only the long iron bar has teeth on it that penetrate the ground about six inches and bring the roots to the sur- face. These roots are taken off the ground and then the land is water leveled, done by scraptng and leveling until it is as smooth as a floor. The land is piped with cement tile laid eighteen inches under ground at proper distances and connected with the well. Now the land is marked off in panels, about sixty feet wide and one-eighth of a mile long, and then a small bank of earth is thrown up about one foot high around each panel. Now by means of water controls the water is turned on each panel and allowed to flow until there is one inch of water over the surface. A rotary pump con- nected to a fifty horse power motor forces the water to every part of the ranch and is at all times under control, so they can get the water where it is needed. The land is now ready for alfalfa, which is about the only crop raised here. This land is prepared (eighty acres) seeded and two cuttings taken off the first year, after which seven cuttings are taken between May and January. The yield is from seventeen to twenty tons per year per acre and the market price ranges from $18 to $35 per ton, according to the season. Improved ranches are priced from $500 to $600 per acre. After seeing and learning all this we went on to the desert city of Lancaster, where we demolished our lunch and then started for home, taking another route, through Soledad canyon, which was another thrilling experience. Weldon Smith. +--+ The packers’ petition for modifica- tion of the decree excluding them from retail store operations and food lines other than meats has stirred up a hornets’ nest as the time approaches for a hearing. The Department of Justice, suspending judgment until the 11 packers have told their whole story, announces its intention to put in some pertinent facts, and the Senate has taken the matter up in a spirit remin- iscent of old animosities. You own a newspaper Didn’t you know it? It’s the Car- nation News, published in your interests, whether you sell Carna- tion Milk or not. The News may talk Carnation on the side, but the main em- phasis, you I-now, is given to those authoritative articles on money- making storekeeping, on show- card writing, and on various other matters that the up-to-date grocer wants to know about. We’re glad to have you sell Car- nation, but the Carnation Com- pany hopes it’s big enough to see that selling Carnation is not your only problem. Carnation Company Carnation Bldg., Oconomowoc, Wis, “From Contented Cows’? or ~ tla —— rn > Nal i ——— Cerra aes 4 ® 1930, C. Co. Dn Are you putting the season to work for you ? s E’RE tired of heavy mid-winter foods; please give us variety and freshness!” — that’s what your custom- ers’ appetites are saying. So now is the time for you to suggest California Canned Asparagus. Tender, succulent, and always tempting, it brings the flavor of Spring to any meal. Now, too, full color pages and black- and-white advertisements in the leading women’s magazines are illustrating appe- tizing new dishes, giving actual recipes, your trade. in short — almost getting behind your counter and talking canned asparagus to If you'll just display canned asparagus in your windows and on your counters, and feature canned asparagus during February in dozen and half dozen lots, youll be putting both the advertising and the season to work for you. Try it, it will pay you a profit. CANNERS LEAGUE OF CALIFORNIA Asparagus Section — San Francisco, Calif. CALIFORNIA CANNED US FINANCIAL Looks For Stability in Prices and Credit. Uneasiness over the recent large withdrawal of gold here by Europeans is unwarranted, in the opinion of Pot- ter & Co., who have surveyed the out- look for gold movements in relation to prices and credit. The firm looks for “comparatively stable gold conditions for some time to come and presumably equally stable prices and credit.” The loss of gold is attributed to withdrawals by individuals abroad of money attracted to Wall Street by high money rates prevailing here last year. Even should there be a further loss, which is held unlikely, this would not endanger credit or business pros- perity, it is contended. The $125,000,000 withdrawn between October 28 and January 14, though seemingly large, was actually less than 3 per cent. of the total United States gold stock of $4,275,000,000, it was pointed out. “The lower money rates which have prevailed here since the break in the stock market and the prospect of a lower rediscount rate,’ says the sur- vey, “have had the effect of returning to its natural homes much of the wan- dering gold which has been attracted to us in the past eighteen months through our high call loan and redis- count rates. “Since the United States has appar- ently an ample, or even over-abundant, supply of gold, this withdrawal does not mean high money rates here, al- though it may tend to check very easy money, which is probably a wholesome thing. “Gold supplies, for the first time since the World War, seem to be approximately normally distributed among the various nations and are likely to hold so for some time, with only the usual fluctuations due to transfer of commodities in trade and credits in minor international financing. “We have more gold than we need, according to many authorities, who say that we could lose $200,000,000 more without endangering credit and business prosperity. The ‘free’ gold above our legal reserves and other special requirements now amounts to about $700,000,000, while it has been estimated by those in closest touch with the money market that $500,000,- 000 is all that is needed to finance our business and credit. “Great Britain’s gold holdings are slightly above the level of £150,000,- 000 recommended by its experts. Notes secured by collateral are in circulation to an additional £351,782,000, under Parliamentary authority, making the current British gold ratio 41.7. per cent., the highest it has been for some time. “France has a reserve far above re- quirements, is a creditor nation and can hardly want more gold just now because of the tendency it would have to raise prices within the country, and there is much agitation there now about high commodity price levels. Al- together, France would seem not to wish any more gold. “The Reichsbank has built up ample gold reserves, and the reduction of its MICHIGAN rate would seem to indicate confiderice in the situation and no desire for ad- ditional gold, except as the result of favorable loans to German enterprise, negotiated abroad.” William Russell White. [ Copyrighted, 1930.] ——__*-+-o____ Federal Reserve Should Lower Its Rate. With business at ebb tide the time has come for a prompt move by the Federal Reserve to a lower rediscount rate as its way of stimulating industry just when the mill pond needs a little agitation. Differences of opinion on what the policy should be before resulted in a lack of decision and delay in putting the rate up. The blow of a higher. rate to the market was softened by this indecision. Consequently the ob- jective of the move was partly lost. When finally the necessary correction came from within the market itself it was unnecessarily severe. A move by the Federal Reserve to a lower rediscount rate now is the stimulant needed to restore confidence in business. The theory of Reserve policy has been that the money au- thorities primarily are interested in maintaining an oven flow in industry. When rampant speculative tendencies threaten excesses the Reserve has at its disposal a weapon effective enough if promptly and persistently admin- istered. And similarly when the business pa- tient needs stimulation we have in the Reserve a body specifically created to administer the dose. Delay in putting the rate down once it becomes clear that an easier money program is de- sired can rob the instrument of its potency just as surely as delay in put- ting the rate up. Let us examine the arguments for and against a further reduction in the rediscount rate from, let us say, 4% to 4 per cent. Business has been re- ceding for seven months. The No- vember-December recession was the sharpest in five years. Commercial loans in the last two months since late November have fallen $900,000,000. Lately the downward movement in commodity prices has gathered mo- mentum. Underlying conditions re- veal no elements for concern but con- fidence in business must be restored. No stimulant is so effective for these purposes as cheap money. The argument against action is that it would start the bull market all over again. We have no indication of such an episode. The bovine animal seems a much wiser and more sober beast than it was. We must not make the mistake of assuming that the Reserve has done nothing. The New York rate has been lowered twice. Heavy purchases of bills and Government securities since summer by the Reserve have put the banks in funds sufficient to reduce member borrowings from $1,191,000,- 000 to $433,000,000. Those are dis- tinctly steps toward easier money. The question is rather whether the Reserve should not now go further in its ef- forts to make 1930 a prosperous busi- ness year. Paul Willard Garrett. [Copyrighted, 1930.] TRADESMAN I> ace up- on a time, you went to your banker for accommodation .. . now you go to him for service. And the whole evolution of banking, as con- ceived by the Old Kent, lies in that difference. Do you know just how far the Old Kent goes to serve you? If you don’t, why not find out? An investiga- tion might prove lastingly profitable! February 5, 1930 OLD KENT BANK be | 14 OFFICES RESOURCES OVER $40,000,000.00 The Measure of a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. h GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home” 16 CONVENIENT OFFICES am eS eee pee pe erec toes eR ORY hie ere EE ae : CREB eT ater RO MINT ay FSS AAEM ge es a ci hn Sa nen i oss ~ ‘| Sra ATT ae fener anita dts Le ee ita See are See Sara ERTS TRE ie i 33 SaRNRe One Se erro ene ete ero February 5, 1930 MICHIGAN TRADESMAN 13 Business Affects Market More Than Market Affects Business. E. H. H. Simmons in another of his distinguished speeches told a Phila- delphia audience on Saturday night that the stock market from this point or is very much more dependent on business than business is on the stock market. This attitude is widely held in New York where every large institution is sending out “feelers” to detect the first evidences of a recovery in different sections of the country. It is a curious commentary on American psychology that the outlying districts in turn are looking to New York for the first signs of an upturn. When asked by a New Yorker the other day whether recov- ery was under way in the Southwest the president of a leading railroad re- plied that his canvass of several states showed that people were looking to the financial center for the initial signs of returning prosperity. Now Mr. Simmons very properly points out that the stock market affects business mainly in three ways: first, psychologically; second, through a facilitation in the flow of capital into business and third, through whatever increased consumption realized profits in stocks make possible. That a rising stock market inspires business confidence everybody knows but that at bottom it takes improving business to maintain an upward stock market trend is an even more funda- mental financial concept. Even last year it was the downturn in business that started in July that gradually un- dermined confidence in the stock mar- ket. The decline in stocks did not start a business recession. It accel- erated a recession that was already un- der way. Then going on to the second point, nobody can rightfully claim that there has been any decline in the flow of capital into corporate enterprise, What- ever else may be said against the speculative orgy of the last two years it has not checked but augmented the movement of funds into companies with listed shares. The benefits un- fortunately were not shared by the construction industry. It did not have access to this vehicle of financing. Thirdly, it is probably true that most stock market profits remain in the market and that the fall in security prices therefore has not caused as great a curtailment in consumption as was at first thought. Paul Willard Garrett. [Copyrighted, 1930.] —_+2>>—__. Increasing Motor Sales Would Give Momentum. Flickerings of a business upturn now are seen in building and steel but the rapidity of the early 1930 upswing de- pends largely on activity in motors. February seasonally is the month when automobile sales begin their rapid expansion. Normally the rate of production increases faster in January than the rate of sales growth. Not so in the calendar month now just ahead. With the coming of February—and particularly the last half—car sales mount much faster than production. This continues through March. We are then just approaching the month when we should get our first reliable sign on the 1930 trend in the consumption of motor cars. January never throws a full light on this ques- tion. Reports for January this year have been especially puzzling since the number of new models introduced was unusually large. Within the next few weeks we should know something about the rate of the movement of cars into consumption. Estimates on the flow of business during January strengthened the indi- cations of a month ago that bottom in the current recession probably was reached in Curiously enough bottom in the 1927 recession was reached in December. Bottom for the current recession to date (Decem- ber) was registered almost exactly at the same level as that two years ago. The question now seems to be not whether business in the current reces- sion will drift substantially below the December levels but whether the pick- up from this point on will be slow or rapid. December. Scattered but rather convincing sigis that the 1930 upturn will come sooner than was anticipated have shown al- ready in the building and steel figures. If the weeks that lie immediately ahead bring the usual sharp upturn in auto- mobile sales the evidence of a fairly rapid 1930 business pickup will be com- plete. Gains in ‘the construction in- dustry this year seem assured, but it will take more than these to give gen- eral business real momentum. The steel industry partly feeds on the automobile industry. That is why the rapidity of the general upturn in business in the months ahead now depends primarily on the rapidity of the increased con- sumption of motor cars. Paul Willard Garrett. [ Copyrighted, 1930.] ——_> + A Business Man’s Philosophy. Progress measured year by year seems so slow that often we do not feel that we are getting anywhere. In 1930 let us turn to 1830. A century ago Amasa Whitney de- creed certain rules for his factory in Winchendon, Mass. The mill was to be put in operation ten minutes before sunrise at all sea- sons of the year, and the gate to the entrance of the factory was to be shut at ten minutes past sunset from March to September, and at sunset on Satur- days. Anyone who by negligence or mis- conduct caused damage to machinery or impeded progress of work was held liable for the damage. Anyone employed for a certain time was required to make up for lost time before being entitled to pay. And in those days at least four weeks notice was required of intention to leave employment in the factory, twenty-five minutes was allowed for breakfast, thirty minutes for dinner and twenty-five minutes for supper. William Feather. —_++-____ What is it to be a gentleman? The first to thank and the last to complain. ——_—_+ >.> It is a cheap victory that is won without a battle. GRAND RAPIDS NATIONAL BANK kz Established 1860—Incorporated 1865 — Nine Community Branches GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank Investment Securities E. H. Rollins & Sons Founded 1876 Phone 4745 4th Floor Grand Rapids Savings Bldg. GRAND RAPIDS Philadelphia Los Angeles Boston New York San Francisco Chicago Denver London L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS — MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 14 LONG AND USEFUL LIFE. It Was Devoted To Publicity. George DeHaven, formerly General Passenger Agent of the Chicago & West Michigan Railway Company and Detroit, Lansing & Northern Railroad Company (now Pere Marquetté) passed away in Chicago on Jan. 4, after a long life, during the most of which he was prominent in railroad circles, both in the East and West. His railroad start in life was as a young man in Philadelphia in the Pennsylvania Railroad ticket office at 9th and Chestnut streets. His natural and unique advertising ability, even at this early date, began to develop and soon came to the attention of his superiors and he was promoted to be advertising manager attached to the general baggage department. About that time Atlantic City was little known except locally. Then a man who kept a high grade boarding house in Philadelphia and who was not well, opened a boarding house at Atlantic City and, finding his health improving, kept it open in the winter. He did well and this was the com- High Grade The Late George DeHaven. mencement of the year round business at Atlantic City. The man’s name was Helmsly; the house, the Brighton. About this time a physician, later be- coming well known, came to Mr. De- Haven with a -booklet advertising “Atlantic City as a Health Resort.” He was welcomed and Mr. DeHaven was instrumental in distributing enor- mous editions of it in city ticket offices all the way to St. Louis, Chicago, Cin- cinnati, Washington, etc. This was the first advertising of any account At- lantic City had had beyond Phila- delphia. Mr. DeHaven took there music festivals and great metropolitan bands and persuaded the famous 5th Maryland Regiment to camp there sev- eral seasons and satisfied them so well that he was presented a gold badge representing all officers and men and rating him an honorary member. Thus he was instrumental in starting the de- of this sea side resort which has since grown by leaps and bounds. Then Mr. DeHaven was promoted to velopment MICHIGAN Baltimore, representing the passenger department. After three years in Baltimore he was offered and accepted the position of Assistant General Passenger Agent of the Erie, with headquarters in New York. Among the incidents of this incumbency the following is interest- ing: Baggage checks used to be of brass (they were then changed to a shell enclosing a card). Mr. DeHaven found that the Erie checks had been made of copper instead of brass and instituted a search for abandoned cop- per checks, with the result that enough were found and sold as old copper to more than pay his salary for the three years he was with the road. At this time, forty years ago, migration to the suburbs from New York had not com- menced; Brooklyn was distant land; the Brooklyn bridge about four years old. The only suburban towns (coun- try towns) were along steam roads or old established turnpikes. Mr. De- Haven started an effort to tempt peo- ple to live out along the Erie. He enlisted a well-known architect, who furnished floor plans and perspectives and had these printed in booklet form as from the architects and by circula- tion advertised the advantages of liv- ing along the Erie. Many other novel and advanced ideas characterized his short connection with this road. In 1890 he came to Grand Rapids as General Passenger Agent of the Chi- cago & West Michigan and Detroit, Lansing & Northern and his ten years here were probably the happiest and most productive of his life. He adopt- ed the then new form letter and half- tone in broadcasting the resources of Michigan to men in railroads who came in contact with the public and in due time every ticket agent in the United States knew more about Mich- igan and its resources than he did about his own section. Mr. DeHaven coined the slogan “Michigan is a Great State’ and so extensively advertised it that it is used to this day. Charlevoix was on the Chicago & West Michigan and Mr. DeHaven christened it “Char- levoix the Beautiful” (and it is so known to-day), and he was prominent in the construction and subsequent management of the Charlevoix Inn, that well-known hostelry which has since become famous throughout the country. All of the brilliant advertis- ing ability was displayed in his con- nection with these roads, which has helped in no small way to the present development of this “great Then the roads were sold and other officers were installed. Mr. DeHaven then created the Grand Rapids Furniture Record and edited it and it is to-day a leading fur- niture paper. Then he was offered and accepted a responsible position in the B. & O. at Baltimore. His next connection was with the Harriman lines in Chicago, where the first work assigned to him was so ap- preciated that he was made critic of all the advertising of all the lines in that aggregation. Here he had six years of dreamland, where he was a pole horse in publicity for the Imperial Valley, a fellow in the original organ- ization advertising the Sunkist orange State.” TRADESMAN and did much to induce people to eat raisins and more raisins and raisin bread. Then he went to Rand, McNally & Co., where for nineteen years, until his death, he gave that company the benefit of his advertising genius. In- cidentally, in connection with his work, he had to do with getting up the guides to the large cities of the United States, a publication of Rand, McNally & Co. greatly in demand throughout the country. This is a sketchy history of some of the incidents and accomplishments in the busy career of this kindly, likeable man who was gifted with a brilliant mind and was able through his fear- lessness and forcefulness to assist practically in the development of those direct and kindred interests with which, principally in the railroad line, he was closely connected. ——_++-+_____ Brokerage Firm Announces Change in Name. Announcement has just been made that the investment house of Link, Petter & Company will henceforth be known as Petter, Curtis & Petter, Inc. This is a change in name only, the personnel remaining the same. A. G. Curtis, whose name now appears, has been a member of the firm for several years. He has had wide experience in investment fields, is well known in financial circles throughout the State and his efforts have been responsible in a large measure for the steady growth of this concern. Coupled with this comes also the announcement that Petter, Curtis & Petter have established wire communi- cation with the New York office of the Spencer Trask & Co., members of the New York and Chicago Stock Ex- change and the New York Curb mar- ket. This company is one of the oldest and strongest investment houses in the country and has sponsored many Na- tionally known issues, including Gil- lette Safety Razor, Borden, Purity Bakers, American Cynamid, Allied Chemical and Dry, Western Dairy Products and Tri-State Telephone. It has an extensive private wire system, many branch offices, representatives and correspondent connections in the financial centers of the United States, Canada and England. Petter, Curtis & Better, Inc., is the only Grand Rapids firm in direct wire communication with this company and is now able to offer its clientele im- mediate quotations and information from the leading markets of the world. Henry Petter, president of the com- pany stated, that “Due to the continued expansion of industry, both at home and abroad, and because holdings of American investors are constantly be- coming more diversified, it is impera- tive that fast, accurate service be main- tained for statistical, financial and tech- nical reports covering a wide scope, both as to type and geographically.” February 5, 1930 INVESTMENT SECURITIES The Industrial Company Associated with Union Bank of Michigan Grand Rapids, Michigan Resources over $5,600,000. N Fenton Davis & Boyle Lavestment Bankers vy Detroit Grand Rapids Chicago — Attention to im- portant details insures Highest Results — par- ticularly Investments. FIRST MORTGAGES GRAND RAPIDS and MUSKEGON : 6% to 7% basis Gilt Edge Land Contracts. AN DYKE Co. 203 Industrial Bank Bldg. Grand Rapids, Michigan GEO. B. READER Wholesale Dealer in Lake, Ocean, Salt and Smoked Fish 1046-1048 Ottawa Ave., N., Tel. 93569 GRAND RAPIDS, MICH. a , enneene | Tn get aa cheer ani rere eee reepecere enes errrereers enemoneneres February 5, 1930 MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE Mobilizing the Countryside. The time has come for a general mobilization of all the fire fighting forces in America, to organize a vast “move up” system to battle large fires. Chief Sherwood Brockwell, of Ra- leigh, N. C., speaking on the subject of “Community Fire Fighting Mobil- ization,’ said, ‘“When a fire starts in a city and gains such destructive head- way that the fire department in that city or town cannot cope with it, the cities nearby are notified and those nearer to the scene send one or two engines and hose, while cities farther away send equipment to those that have gone to the aid of the city in which the blaze rages. Brockwell said that in this way, there is plenty of fire apparatus for any fire, and at the same time the cities sending aid do not re- duce their men and equipment below the danger point. “Community fire flighting grew out of the family development which grad- ually spread to community interest,” he said. ‘The world has reached the point where the acts of one group must be in accord with other groups. Co- operation and concerted action in fire fighting as in other activities are essen- tial to the success of the fire depart- ment and the man who is not willing and ready to do his share must be dis- pensed with,” Mr. Brockwell added. There exists a mutual desire for com- munity protection among many cities where their own apparatus is inade- quate for fighting a large fire. These towns are not large enough to main- tain two or more pieces of fire ap- paratus because of the small number of fires which occur annually. The solution to the problem, therefore, is for towns to arrange a move-up sys- tem whereby three or four fire com- panies and apparatus may be available and combined strength concentrated on a large fire, In arranging a move-up system other complications arise. Fire protection must be provided for towns owning only one engine. When this machine moves up to another town to cover territory vacated by other apparatus, the town should not be without fire protection. It is therefore advisable to include in the system several towns having more than one piece of apparatus. Also to consider the lay-out of the system so that if a town is left without fire apparatus it shall be located near a town where another piece of apparatus is in service. Condition of roads is another im- portant factor to be considered in dis- patching engines to move up or go direct to the fire. The National stan- dard thread should be used in all ci- ties that contemplate receiving outside help or entering into such a system. All hose and equipment on the trucks should be marked in order that it may be returned to the proper fire company after the blaze is extinguished. Many times equipment is scattered about and it is easily lost if some mark of iden- tification is not placed upon it. The alarm system of a move-up plan is most important. Most places now use the telephone, but as this is unre- liable, some automatic type of system should be installed. It is difficult to have telephone lines cleared for the fire service so that prompt action may be obtained. However, it may be pos- sible to arrange with the telephone companies to handle this service and clear lines whenever the emergency If this plan is followed, each telephone operator should be carefully instructed as to the manner in which these calls shall be handled. When a company moves into a city, the members of the company should be familiar with the city they are to temporarily protect. They should know the fire alarm signals, the streets, where to take water and the fire fight- ing practices. Also if any super- hazards are located in the town. It is best for a captain of the local fire de- partment to remain at the house and stay with the move-up company be- cause he is familiar with layout and conditions. Whenever fire companies move up or go direct to the fire, the fire chief or assitant chief should accompany the fire company. It should also be agreed that the chief of relief companies shall act as captain of the company and the the chief in whose town the fire oc- curs as the commanding officer at the fire. The local chief is familiar with local conditions and layout at the fire. These are a few of the fundamentals which should be given consideration in forming a community system. Local conditions determine exactly how the system may be applied. Ford Monroe. ———_o~+-»___ Home Owned Stores Annual Meeting. Greenville, Feb. 3—The Home Owned Stores Association held its an- nual meeting Jan. 23 and celebrated the occasion with a chicken pie banquet. It was without doubt one of the most enthusiastic conventions of local business men held in this city in years. Main street was zoned and the business men themselves went out and sold the tickets and boosted and the event was a grand success. The Secretary reported that the As- sociation had seventy-five members in 1929 and expended in the fight against chain stores over $3,000; furthermore, that the Association was free from debt and has a small sum in the treas- ury. It was voted to leave the dues at $5 per annum and a drive is now on to increase the membership to 100 if pos- sible. Mr. Henderson and Mr. Caslow were the subjects of popular discus- sion, and eighteen members joined the Merchants Minute Men and a con- siderable sum was voted to back W. H. Caslow, the Main street crusader. “Winn” Caslow has spoken twice in our city and has referred to our mer- chants and farmers, husbands and wives banquet, given last year, as one of the most responsive meetings he ever addressed. Three representative business men in any community can get a hotel to serve a banquet and get their business associates to help sell tickets and put on just as hot a meeting as we had. Instead of asking those present to vote by acclamation, request them to arise, and before long they will get accus- tomed to standing and then everybody will want to stand up and talk, and arises. when they get to talking things are bound to happen. Greenville does not believe in letting George do it. We are glad to acknowledge with dollars the benefits we have received through the radio campaigns. If they continue, no doubt we will be heard from again. C. L. Clark, Publicity Manager. A. & P. in Contempt of Michigan Supreme Court. The Great Atlantic & Pacific Tea Co., which is none other than the fountain head of the A. & P. stores, where housewives go to fill their baskets and be short weight- ed and short changed, is in con- tempt of the Michigan Supreme Court. Some time ago the Court issued a decree saying a building under construction for the A. & P., as lessee, in Detroit, would have to be ripped down or remodeled. In accordance with its usual custom, the A. & P. defied the highest tribunal in the State, went non- chalantly ahead and finished the store, occupied it and started sell- ing groceries. Besides that its at- torneys went into the Wayne courts and undertook to start some more litigation, which in ef- fect would have amounted to a review by a circuit court of a Supreme Court decision: The Supreme Court thereupon issued an order giving the A. & P. ten days to purge itself of con- tempt by getting rid of that store —or else take its medicine.— Michigan Digest. Keep down din. Phone 93401 ASSOCIATED TRUCK LINES The Outstanding Freight Transportation Line of Western Michigan. State Regulation means Complete Protection. ASSOCIATED TRUCK LINES 108 Market Av.. Grand Rapids, Mich. Affiliated with 320 Houseman Bldg. The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY Grand Rapids, Mich. Phone 86729 Suite 407 Houseman Building THE INVESTIGATING AND ADJUSTMENT CO., INC. COLLECTORS AND INSURANCE ADJUSTERS Fire losses investigated and adjusted. Collections, Credit Counsel, Adjustments, Investigations Night Phone 22588 Bonded to the State of Michigan. Grand Rapids, Michigan OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying menacon» 20% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigaa WILLIAM N. SENF, SECRETARY-TREASURER en 16 MICHIGAN TRADESMAN Announcement To The Trade. We wish to announce to the trade that we have purchased the stock in trade, fix- tures,equipment, book accounts,trade marks, and good will of the Worden Grocer Co. Our action in making this purchase was prompted by the idea that the lowering of overhead expense would permit us to serve our friends, the independent retailers, more economically. This will be of decided benefit to all in- dependent retailers and will place them in a much stronger position. We take this opportunity to thank our old friends for their patronage and loyalty in the past and hope to merit a continuance in the future. We assure the former patrons of the Worden Grocer Co. that we will be pleased to welcome them into our family of friends and that we will do our utmost to render a service that will be mutually beneficial. We shall continue to handle the quality goods and private brands which the Worden Co. has — made popular. LEE & CADY February 5, 1930 Webruary 5, 1930 MICHIGAN TRADESMAN 17 WE EXTEND THE HAND OF GREETING We extend the hand of greeting and congratulations to LEE & CADY. Their recent acquisition of the Worden Grocer Company, one of Michigan’s oldest wholesale food distributors, brings to the patrons of each company a state-wide organization second to none in the country in point of service to independent grocers. W. R. ROACH and COMPANY is proud indeed to have its products identified with such a soundly organized and capably managed institution. “The brand You we —~ eer earso BAAND GRAND | BRAND E i f _ SIFTED JUNE PEAS It is our desire during the next few weeks to have a W. R. Roach & Company representative visit every retail grocer in the State with a view of further cementing the loyalty and good-will which has always been shown towards HART BRAND CANNED FOODS AND OTHER PRODUCTS of the com- pany. Now, on the start of 1930 selling season, we wish to thank our many retail grocer friends for the excellent support and patronage we have enjoyed during more than a third of a century. W. R. ROACH and CO. GRAND RAPIDS, MICH. ARO OreX 18 DRY GOODS Michigan Retail Dry Goods Association. President—F. H. Nissly, Ypsilanti. First Vice-President — G. E. Martin, Benton Harbor. Second Vice-President—D. Mihlethaler, arbor Beach. Secretary-Treasurer — John Richey, Charlotte. Manager—Jason E. Hammond. Lansing. What’s New in Giftwares? The last word that’s new in the fine end of gift wares, and popularly priced are unique porcelain animals, birds, etc., that are softly tinted and design- ed as ornaments, for show cases, for groups in a show window, or for use on the dinner table. There are also exquisite bits of imagery in animal and bird form in blown glass in delicate colors that are table motifs. Wrought iron stands, for lamps, aquariums, fern stands, three branched stands for flowers are the last word in the new end of this selling, and again these are popularly priced. New key holders that carry eight are in colors to match the man’s suit, and are highly satisfactory, and wear well. There are new shades in squares, and oblong shapes, as well as cones and the variety is vast Traveling about the gift show one’s stock can be bright- ened for the season in thirty minutes. Candles have never been as big as now. With home entertaining on the increase it is a wise hostess that uses the subdued lights of these with the result that the conversation scintillates, and displays of these on the various set-ups of tables about the store aids in the sale. And, if the new Swedish pewter is used, there is more than ever a reason for the candles being on the table with such lovely ware and hold- ers. Virtually every merchant will want a garden outfit. There are two types: One in a box that has a hand culti- vator, transplanter, spading fork and trowel. Another has a basket with these same tools and, in addition, a kneeling pad, a marker set, line and scissors. As these are in colors one is not apt to forget them as they stand out from the grass and are easily seen. In pottery the famous Anton Lang, who has for many years played the Christus role in the Passion Play, is a designer of lovely motifs, dishes and ornaments which will be of interest to your traveled customers as well as lending themselves to special display and advertising. —_~++>____ Safety Shoe Developed. A shoe for workmen on which a 400 pound weight can be dropped ten feet without crushing the wearer’s foot is one of the newest developments in safety devices far use in industries in which the hazard of injury from falling objects is great. Several new types of heat resisting clothing of asbestos, chrome leather and fire-proof duck have also been developed lately. The new safety shoes, which are made of chrome leather and _ resist heat, are especially adapted for use in mines, quarries, foundries and indus- tries in which heavy objects are con- stantly being handled. They are made with an eight-ply safety box toe, extra heavy sides and a steel-plated instep. The new safety clothing includes chrome leather spats and hip-length MICHIGAN leggings for use in foundries, and as- bestos coats with doubly reinforced shoulders for use in steel mills as pro- tection against flying molten metal. —>-.—____ Art Needle Approves of Tapestries. Successful art needlework depart- ments are finding women much inter- ested in making things with their fingers and at the moment there is dealer interest in fine tapestries, a few of which may be had commenced. How to make things, in class work, is proving to be a big ponit and this business can be developed until Easter which this year does not come until April 20. Lamp shades using the new rayon-taffeta are also in the ‘making” for successful sections. Another item that must not be over- looked is the wool felt cut-out sil- houettés that make pillows and as a recent buyer stated his success in sell- ing pillows in this section was due to the fact that he advised women no home could be complete without at least thirty-six (three dozen) pillows! Have you done that in your store? —_——_>2>____ Strike May Mean Dress Shortage. While leading dress manufacturers believe that the coming strike will not last very long, they admit that if it continues for more than a week or ten days a shortage of merchandise is pos- sible This would result from the pres- ent low stocks on the racks and the unwillingness of the better houses to handle “bootleg” merchandise. One factor which may affect the trade from the price angle is the effort of the or- ganized contractors to have the union assist them in getting better prices for their work. While it was said yester- day that this might not necessarily cause a realignment of the wholesale price divisions, it would doubtless mean less value for consumers at the corresponding retail prices. —_+> ++ Jewelry Producers Optimistic. Although retail jewelers throughout the country apparently have somewhat larger than normal stocks on hand at the moment, there is a feeling of optimism current among producers. Makers of the cheaper and medium- priced lines, retailing from $100 down, are especially optimistic. Salesmen for some of these concerns are now on the road, but have not been out long enough to indicate in their orders just what the trend is. Others will leave with new sample lines between Feb. 1 and 15. Prospects are that this will be a good year for popular-priced rings, and special lines of dinner single- stone and diamond-set wedding rings of that type are being worked up. —_.-+-———— Some Rubber Footwear Advanced. Prices on some items in 1930 lines of waterproof footwear, which was made last week by the footwear de- partment of the United States Rubber - Company, will show a slight upward adjustment from the higher levels named on March 2 last as a result of changing trade conditions after the original 1929 prices were made on Jan. 1 Other items in the new line will show no change from the March re- visions. The actual changes were not given out for publication. Stocks on hand in the trade are believed to be TRADESMAN generally under those of a year ago, due to weather more favorable to sales of protective footwear and better pro- duction control during 1929. —— +2 >—____ Silverware Sales Fairly Good. Silverware sales were fairly good during the past month and there is general anticipation of good business later in the year. It is expected to de- velop more slowly than last year, how- ever, due to general business condi- tions and the lateness of Easter. The latter will hold back for a few weeks much of the business done in gift mer- chandising for post-Easter weddings, which has come to be an important factor in the year’s volume. The char- acter of the merchandise wanted at present shows little change. In the better-grade sterling lines there is stilt a good call for boudoir sets and fitted cases. —_++>___ Wallpaper Sales Increased. In a special bulletin to its member- ship the Wall Paper Association of the United States calls attention to an increase in business during December, as compared with December, 1928. Production reported by twenty mills was 4,500,000 rolls higher last month than in the corresponding period of 1928. The volume of orders received by the mills increased 3,400,000 rolls, while unfilled orders gained 6,700,000 rolls. Total shipments were 300,000 rolls above those of December, 1928. The increase, according to the bulletin, is especially gratifying in view of the fact that average selling prices were the same —_+++—__. Sunwear Apparel For Infants. Any merchant or buyer looking for fashions in infants’ wear and expect- ing to find much that is new, may be disappointed and forget that it is the babies that are always new and the apparel must be comfortable. The new idea, although the Greeks found it very successful, of plenty of sun and air on the body has brought out any number of sun-types of suits and dresses as well as bathing suits for the younger children. Representative lines are on show in the market and with the lovely broadcloths, prints, and wash silks there isn’t a youngster that February 5, 1930 cannot be outfitted as simply or as elegantly as one’s trade warrants. —_>->—___ Early Toy Orders Placed. Advance bookings on certain toys for Spring delivery have been good, running in some instances ahead of last year at this time. This is particu-, larly true of wheel goods, infants’ items and home playground equip- ment. A considerable spurt in general activity is expected this week when the Annual Toy Fair is held in the Breslin, Imperial and Martinique hotels, at New York. More than 700 exhibitors will display their lines and indications are that attendance will be good. While the bulk of the business is expected from jobbers and department stores, chain volume will run large. —_++.___ Ask Earlier Underwear Deliveries. The fact that a number of retailers of men’s lightweight underwear have asked for earlier shipment of merchan- dise ordered for Spring delivery has created a feeling of confidence in the market. The majority of requests for anticipated shipments advance the original March or April delivery date to February. Low-end merchandise, especially in men’s shorts, is in chief demand at the present time and a num- ber of stores are asking for merchan- dise which can be retailed at less than 35 cents. One mill is now figuring on a chain store order for men’s shorts to be retailed at 25 cents. —__+ ++ More Grocery Jobs Than Men. The demand for salesmen in the gro- cery manufacturing field has increased to such an extent during the last few months that the Associated Grocery Manufacturers of America, Inc., is finding difficulty in finding men for positions. first of the year has been operating an employment service for the benefit of its member companies, and in that way has kept in touch with the supply and demand for workers in the industry. The increase in requests for salesmen is attributed by those in charge to the fact that companies are expanding their markets. —_»+ + Bawl yourself out for a mistake be- fore the boss gets a chance. 218 W. Jefferson BUY YOUR HOSIERY FROM HOSIERY SPECIALISTS We justly lay claim to being Michigan’s largest exclusive hosiery whole- salers. Single dozens or case lots—you will always find the prices, quality and service right, and the goods ready for delivery. BRODER BROTHERS MEN’S, WOMEN’S, CHILDREN’S HOSIERY Phone Randolph 7322 Detroit DAILY GRAND RAPIDS CHICAGO—GRAND RAPIDS ROUTE Merchant Freight Transportation with Store Door Delivery Over Night Runs between Chicago and Grand Rapids SERVICE : MOTOR EXPRESS COMPANY General Offices 215 Oakes St, S.W., Grand Rapids, Michigan Chicago Terminal 1800 South Wentworth Ave. The organization since the eer rncernennemetin nant er cepa tet cis a arummacer ata = EEDA GE i LPs i 4 i sa Wat DA At gt a pS a nese Aner MARS Rag a WANES BAS 0 LS —_— * — ee oe i Sa dient A Se EE, Wee ee eee oe it MARAE IS aR IS February 5, 1930 MICHIGAN TRADESMAN 19 SHOE MARKET Michigan Retail Shoe Dealers Association President—Elwyn Pond. Vice-President—J. E. Wilson. Secretary—E. H. Davis. Treasurer—Joe H. Burton. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. : Problems of Small Town. Stores. This Forum was called to order by Ernest A. Burrill, who introduced Hubert S. Steele of the College Slipper Shops, Birmingham, Ala., and he spoke as follows: : Mr. Steele: Mr. Chairman and Fel- low Retailers: I can’t qualify to tell the small town retailer how to run his business because we don’t have any small town stores. The smallest city in which we operate is fifty thousand population, and we have no store that does less than approximately a $100,000 business per year. But while I can’t tell you what to do, I might be able to tell you what not to do, and that is more or less be- cause during the past year we have made a very extensive survey of the smaller cities in the Southeastern ter- ritory, with the idea of establishing stores in them. We had a man who worked on this particular thing for al- most twelve months and spent a great deal of time in the different cities that we lined up to begin with as being the best cities in our territory and conse- quently the cities in which we more than likely would like to establish units. You will be interested to know what we, after careful thought, consider an outstanding small city retailer. The selection of any city for a loca- tion is never complete without a most careful consideration of the type of competition which must be met there. You will be further interested to know that certain cities showed a most glar- ing and obvious opening for a type of store of our type, whereas there were others which at first appeared open for our efforts but which, upon investiga- tion, proved would be unprofitable for certain different reasons. I might say at this point that in go- ing into this thing we didn’t consider what the average small city retailer would think if we came into a city and looked it over and we found a great many very enterprising and modern, up-to-the-minute merchants—that we would stay out of the city. To the contrary! We found that that city, as a rule, was a far better city than those who had no outstanding merchants in it. We found that at least one (or more) of the local dealers measured up to and beyond what we had prepared as a yardstick, so called, by which we could measure quickly the competition we were to face. I will give you a short description of that yardstick, and if you will measure your business by it you will more than likely find a change or so in your methods will be profitable. Let us make a belated resolve for 1930 to do the things which we know ought to be done. Whatever you find out, however you may learn it, whether it’s here, at home or any place else, do it! You can cure most anything that is the matter with your business if you study it closely. Once you learn something, do it! I am going to give you this part of the survey which we felt was vitally necessary. If we were going into a place to do business, we must know what is there to contend with. The first thing this man did, who made the survey was to meet the mer- chants. He met all of them. He goes in and talks to them. They probably don’t know anything about what he s doing there. He is merely there to visit. He meets the merchants and talks with them. The first thing he notes is the personal appearance. Then he learns from his neighboring mer- chants his personal standing in the community. That is very simple—to ask one about the other. He gets something of his financial background—not so much what he ac- tually has but his standing with banks and neighboring merchants; what they think of him. Is he apparently qual- ified to operate a business so personal as the sale of shoes? Is he agreeable, optimistic? Does he like and brag some about his city? Does he belong to and support certain civic local or- ganzations and attend meetings of fel- low shoe men? Does he speak hghly of the other local shoe stores? There is a point. The insurance men, you know, won’t permit any agent at any time to say anything at all disparaging about any other insur- ance company. They don’t say: “Oh, don’t buy that policy! That company isn’t so very strong.” They won’t per- mit a man to stay with them two minutes if he does that, because that breaks down the generally secure feel- ng that everyone has in insurance. It hurts all insurance. So, in a small city particularly, don’t ever say anything about your fellow merchant unless it be something very good, because it will not help you; neither will it help your town or the shoe business in your town. Does he voice sentiments that indi- cate he is afraid of chain or other types of competition? There is noth- ing in the world that can kill a small town merchant quicker than to be afraid that probably some chain store or sOme competitor, whether it be a chain or some live young man in his first venture in the local city, is going to hurt him. It is not going to hurt him. It is going to help him! One of our men wrote me the other day and this is exactly what he said. He is manager of one of our stores and has been with us a long time. “I am very glad to tell you that we are going to have a store just across the street from us, operated by the most outstanding organization in the South.” And if there is any such things as competition they are competition. Yet he looked upon it entirely differently from what some merchants in the small cities look upon such a thing. I wrote him and told him I was glad of it, because it would improve our lo- cation. It will hurt a little bit for a time but it will bring more people down there and eventually we all sell more shoes. Forget the old, antiquated idea that you can’t say anything good about your neighborhood. It will help every- thing in your entire community if all the merchants adopt a practice of get- ting together once in a while and of aways speaking well of their com- petitors. For goodness sake, don’t worry about any chain stores, because they are going to help and are not going to hurt you. There will always be a place in the picture for such outstand- ing shoe retailers as we have in a great many of our Southern cities—and in other cities. I have found, as a rule, that when a man goes out of business in a smaller city and says that it was the chains or this or that thing that put him out of business, it is a case of suicide, not murder. He put his own self out of business. If he cares to he can com- pete with any organization of any type because there will never be a day when chain stores can hire the type of brains that we find in the outstanding retail stores in small cities. Next our man looks over the interior of the store and the salespeople and he sends in a list, giving us a slight de- scription of the type of salespeople that are employed in this particular store he is interviewing at the moment. We believe above all else that if we can put a store into one of those cities and give the public a clean store, then the right kind of people to deal with them, that our success is assured right off the bat because we find fewer decent ap- pearing and efficient salespeople in some of these cities than you'd ever believe possible. He goes over the salespeople. He mentions whether or not he thinks they are the type necessary for han- dling the modern, thinking customer, and he gives-a description. He judges whether the store is properly laid out for handling business. Apply this to your own particular case. Is your store properly laid out for handling business? Many of you right here now know good and well your store isn’t laid out for properly doing busi- ness, and with just a slight change or two it can be made perfectly all right. That is one of the things I’d do in 1930. Have a pleasing type of store to do business in. Have it properly arranged. Are the cartons all cleanly labeled and properly and regularly run into place? So many stores do not realize the importance of a regular-appearing store and a_ clean-appearing store. They don’t realize how strongly their trade is impressed, when people come in, with the general condition of things. You and I may be in there all the time and we don’t realize it, but it is im- portant and worthy of consideration. Does this merchant appear over- stocked or in liquid condition? That is easy to see. You don’t have to look at a man’s books to find out whether he is overstocked. Are his floors extra clean? State the type of floors, etc. We take the view that a clean, beautiful floor, whatever is best suited to the business, whether linoleum, carpets or whatever is best suited, is of paramount importance. Cleanliness in the store starts from the bottom up, for the floor is the first thing the customer sees. (Continued on page 31) MIcHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. MUTUAL PROGRESS CASH ASSETS iz... et ee... (oe) ia? aa $ sees 151,393.18 ns 200,661.17 Meanwhile, we have paid back to our Policy Holders, in Unabsorbed Premiums, $380,817.91 for Information write to L. H. BAKER, Secretary-Treasurer LANSING, MICHIGAN 460.29 7,191.96 ‘ 85,712.11 20 MICHIGAN TRADESMAN February 5, 1930 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President — A. J. Faunce, Harbor Springs. First Vice-President—G. Vander Hoon- ing, Grand Rapids. Second Vice-President — Wm. Schultz, Ann Arbor. Secretary — Herman Hanson, Grand Rapids. Treasurer—J. F. Tatman, Clare. Trustees—O. H. Bailey, Lansing; M. C. Goossen, Lansing; Grover Hall, Kalama- zoo; O. L. Brainerd, Elsie; Ole Peterson. Muskegon. Arrive At Cost Which Shall Be Exact. R. S. Sykes, Muir, Michigan, writes thus: “T have just finished reading your article on figuring costs in the grocery While I am not in the gro- cery business, this applies to me as well and I would like to ask for some business. information. “Suppose I get in a bill of shoes. I take the invoice, count the number of pairs and divide the freight I paid on that shipment by the number of pairs and find I should add 1lc to each pair for the exact wholesale cost. This I do, and mark it on the shoe box. “Now, I take the amount of invoice and post it in my accounts payable Of course, I just put down the face of adding the freight, as I do not want to pay to the have already ledger. invoice without shoe company what I paid to the railroad. “The question arises with me, and has for several years, is when I come to inventory at what price should I invoice the shoes that were bought in this shipment that are still on my shelves unsold? If I inventory at wholesale with the pro rata freight added, it seems to me there is a differ- ence somewhere in the amount that the total purchases will show, because in the accounts payable ledger the freight was not considered. “Possibly this has not been made clear, but I have never quite got it cleared up and therefore I have always put my freight and express in the ex- pense account and disregarded it in figuring the wholesale price that I mark on each pair of shoes. I would appreciate it very much if you could put me straight in this matter.” The purpose of an inventory is to at- tain a physical check of tangibles to ascertain whether the books we have kept during the year contain histcry or a fairy tale. Inventory is the well- known “day of reckoning,” and to be true to its character, the nearer we can get to hard actualities, the better will be our results. Let us, then, count this lot of shoes at invoice cost, plus llc. Nothing could be more exactly accurate, unless there is also a drayage charge to in- clude. And please note, in passing, that the drayage charge belongs against those shoes if anybody in any way exerted any effort to get those shoes into the store from the freight station. Cost to be any good on earth must be as nearly inclusive of every item of expense entailed in getting the goods onto the shelves as is humanly possible. Where doubt exists, a little extra should always be added by way of precaution. The reason for “taking” those shoes at invoice cost, plus 11lc—or more—is that, regardless of how accounted for in the books, those shoes have cost invoice, plus llc. “Take’ at that figure into your inventory. You see, if your purchase ledger shows certain accounts still unpaid, that record balances itself. That is to say, the way you count your stock will not influence that record, but the count of stock at invoice, plus all direct charges, will bring out the exact value And that is what you inventory to ascertain. of your tangibles. Now when you figure freight against merchandise directly, as in the case of those shoes, freight expense bills must be charged into merchandise purchases. If you do that, the value shown by stock at cost, plus freight, must pre- cisely balance what you have charged to merchandise. There can be no other outcome. If, on the other hand, you have charged freight and other in-charge handling costs into expense—and not into merchandise—your inventory will still accurately offset invoice cost and freight charges; but in this case your expense records will exceed actualities by just the amount of transportation charges you have put into the expense account, while your merchandise pur- chase account will be equally less representative of actualities. The two, taken together in this regard, will still precisely offset your inventory figures. This condition is not so unfortunate as that of the merchant who does not include all true expense items in his expense account. He fools himself with a fairy tale that his expenses are less than they are. You fool yourself to the extent that your expense records exceed actualities. And it is better to err on the side of thinking your ex- penses higher than they are rather than to have records which deceive you into the idea that they are lower than they actually are. But it is best al- ways to have records as exactly repre- sentative of actualities as possible. It is conceivable, for example, that a man who charged freight and other transportation into expenses might thereby swell his theoretical expense ratio so greatly as to be out of the run- ning in competition with another who figured more accurately, but because most merchants fail rather to include all expenses than to include too much, this is a remotely contingent danger. I incline to think that Mr. Sykes is in no actual danger from his question- able practices. This because, first, he thinks as he goes. Men who think are apt to be accurate minded enough to get a safe cost and profitabe price. So I am not much afraid that Mr. Sykes will not continue to run a profit- able shoe business. Perhaps his uncertainty and con- fusion has arisen from his running transportation into expense instead of into merchandise purchases. If that be the case, he can easily change his method. I must emphasize once again however, that matter of drayage. Never forget that it costs something to get goods from the railway station to the store. Ascertain that expense down to the smallest fraction and in- clude it every time on every item. While we are on this subject, let us (Continued on page 31) In More Homes Everyday ROaLSaomM America’s dinest Bread Wy \ \ SANCTUM BAKORIUM NEWS HOLSUM has so consistent- ly improved in quality that the housewife has no incen- tive to bake at home. VALENTINE CANDY FOR FEB. 14 We manufacture a complete line of Heart Shaped Cream or Lozenge Candy. Don’t fail to place your order when our salesman ealls. COWS PUTNAM FACTORY NATIONAL CANDY CoO., INC. GRAND RAPIDS, MICH. The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS “te ate MICHIGAN Always Sell LILY WHITE FLOUR “The Flour the best cooks use.”’ Also our high quality specialties Rowena Yes Ma’am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. ELGIN NUT MARGARINE y Awarded Grand Prize International Exposition Paris and Liege, Bel- gium 1929, for superior quality in competition with the world. See Indorsed by Good it mitten | Housekeeping. were graded—ana soja ca acenrding te grade ~ Exgin ui \| 2 Good advertising sup- ee eee on Senn For proposition write B. S. PEARSALL BUTTER CO. ELGIN, ILLINOIS ieee day February 5, 1930 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E ®. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Selling Lamb Carcasses By Grade. There has been considerable activ- ity on the part of the Federal Govern- ment and commercial interests, espe- cially during the past year or so, in establishing definite grades of meat, It is quite natural that bringing the ideas of the entire meat industry to- gether on meat standards or grades should present difficulties and sume considerable time. All competent meat men have the same general ideas with respect to meat quality, but getting them all to call all grades of meat by the same names is something else again. There are many things to indicate that the more progressive dealers in meats see in the future more uniformity in grad- ing and grade names. They realize that the machinery of establishing uni- formity has been set in motion, and that it is momentum with every revolution of its ponderous driv- con- gaining ing wheels. The force behind the movement is the desire on the part of a large ma- jority of those engaged in the business to conform to popular demand and give the buying public what it wants. Only those lacking in vision attempt to retard this natural progress consist- ent with the sentiment and sound busi- Several of the largest packers of the meat in- dustry are now selecting strictly high qualitied lambs and beef, marking this meat according to its inherent char- ness acumen of the times. acteristics and selling it for what it is. This talk is particularly applicable to lamb There are among lamb carcasses quite an important per- carcasses, centage that conform in all respects to what the Federal Government calls prime. There are many retailers supplying extremely critical trade who demand lamb carcasses and cuts of this qual- ity. When the packers select carcass- es of the highest quality possible of production and mark them prime, or some name that means prime, the re- tailer requiring such quality for his trade can buy the carcasses as marked with entire satisfaction. He does not even have to see the lambs before he buys to trade in them intelligently and profitably. While packers diligence in the lambs confidence will be maintained. To fail to do so would result in mis- Those who consume maintain care and selection of prime understanding. the meat so selected receive full meas- ure of This points out the present trend in marketing meats. protection. —__+ + >—___ Reindeer Improved By Crossing With Caribou. Experiments in Alaska in breeding reindeer with native wood- land caribou in an effort to produce a hardier strain of animal have met with success. This statement was made by the Biological Survey of the United States Department of Agriculture, which maintains a reindeer experiment Ccross- MICHIGAN TRADESMAN station near Fairbanks, Alaska, where it conducts studies for the improve- ment of the industry. In 1925, ten were young caribou bulls transported down the Yukon River from Kokrines, Alaska, to Nuni- vak Island in Bering Sea, where there were at that time 200 female reindeer. This year more than 1,200 animals were counted on the island, and there were many more in the mountains that could not be rounded up. By actual measurements taken it was found that a bigger, stronger, and hardier animals is being produced. At birth the new reindeer-caribou fawns weigh approximately five pounds more than the reindeer fawns. The possibility of improving the grade and weight of the reindeer in Alaskan herds by crossing them with the caribou was suggested to the bi- ologists of the survey not only by the fact that the average dressed weight of reindeer carcasses is about 150 pounds, while that of many of the larger native caribou bulls is well over 300 pounds, but also by the close bio- logical relationship between the two species, both belonging to the same genus of deer. Fillets Should Be Thawed. There seems to be some doubts in How Frozen the minds of the users of frozen fillets, notwithstanding that the directions are printed on the wrappers, as to whether the fillets should be thawed before cooking. The answer is “No.’’ Unwrap the fillet and place it at once in a hot fat griddle or pan, turning the fish to sear it so that the juices will be re- tained. Never place fillets in cold water. The California oval sardine, accord- ing to R. H. Merritt, sales manager of the E. B. Gross Canning Co., is the most food for the least money in the world. oe Combination That Increases Sales. A large ,solid, cleanly-trimmed head of cabbage, placed in the middle of a pan of fresh corned beef on the meat counter, will greatly increase the sale of both items. Similar results may be achieved by the proprietor of a complete food store by displaying other vegetables in close proximity to the meats with which they are regarded as most appropriate. —_——_»>~++—___ If a woman is worth her weight in gold, just how much is she worth? As a matter of fact, she would have to be almost in the dieting class to weigh as much as $50,000 in gold. Evidently the insurance companies rate women much higher than that, as several of the fair sex are insured at over a mil- lion dollars. One woman is said to carry a policy of three and a quarter millions. We know what some of you are thinking, but it isn’t so; they are all worth more alive. —_—_»+ >—____ H. G. Phillips, grocer at 316 Third avenue, Three Rivers, renews his sub- scription to the Tradesman and says: “T congratulate you on the constant excellence of your paper and especially on your anniversary number. You are a constant help and ally of the inde- pedent grocer. Success and long life.” 21 GRIDDLES — BUN STEAMERS — Everything in Restaurant Equipment Priced Right. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mer. URNS We are now making reservations for April eggs for storage. Come in and see us for rates. ee ABE SCHEFMAN & CO. COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES ° SPECIAL DIE CUTTING AND MOUNTING G R AN D RA,PIDS, MICHIGAN M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN Direct carload receivers of UNIFRUIT BANANAS SUNKIST ~ FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables DOCTORS WILL TELL YOU Leading physicians the world over are agreed that constipa- tion is civilization’s curse and is the cause of many human ills. Fleischmann’s Yeast-for-Health relieves constipation and its attendant ills. An extensive advertising campaign is telling people to go to the grocer for Yeast. Are you letting them know you have it? FLEISCHMANN’S YEAST SERVICE VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cantaloupes, Peaches, “Yellow Kid’”’ Bananas, Oranges, Lemons, Fresh GreenVegetables, etc. MICHIGAN TRADESMAN HARDWARE Michigan Retail Hardware Association. President—W. A. Slack, Bad Axe. Vice-Pres.—Louis F. Wolf, Mt. Clemens Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore. Detroit. Concerning the Paint Department. Right now the paint department is a relatively quiet one. In recent years there has probably been some increase in the winter sales of indoor paint specialties, such as polishes, floor fin- ishes, wall tints and varnishes. The season for outdoor paints will, how- ever, not open for some weeks yet. Suggestions For that very reason—and because this is a quiet time in the hardware store—now is the time for the dealer to make his plans and preparations for the spring campaign. It is a sound rule, in pushing the sale of seasonable goods, to launch your selling campaign some time in advance of the season. With paints particularly it is mecessary to go through a fairly elaborate process of paint education. The customer who receives your ad- vertising matter does not respond by immediately coming into the store and buying paint. Far from it. You have to circularize him again and again and as a rule canvass him personally be- fore you can get results. Hence, an early start is necessary. And if you are to start your advertis- ing campaign early you must plan for it still earlier. Right now a general consideration of the paint department is worth while. I asked an experienced dealer for his views. Here, in brief, are some of the things he laid down as worth consid- eringering in the conduct of a paint department: “A good merchant will first of all decide what is the best stock for him to handle. He will not buy haphazard from the first salesman who comes along, no matter what his claims may be. He will ask himself: “1, What is the standard in this vicinity? 2. Is it worth its high posi- tion? 3. Do the manufacturers ad- vertise it to the general public? “Tf the merchant finds the standard product meritorious and well backed by its manufacturer, he will make no mistake in stocking that line. In fact, he will not be able to get along without it, except by tremendous effort to side- track enquiries for it. This effort had better be expended otherwise. It is better to pull with the manufacturer who has built up a demand for his wares than to pull against him. “If there is no particularly worthy standard product established in the community, the shrewd retailer will go straight to the best advertising mediums—newspapers and magazines —and see what line is most persist- ently and convincingly advertised. He knows that a paint product which is already advertised in general mediums will not need to be introduced to his customers so entirely at his own ex- pense. “The testimony of local painters of the best reputation is valuable. If they do not know the product which the merchant contemplates handling, arrangements should be made to test its working qualities. Its make-up can be determined by chemical test. “Having determined which product will probably sell the most easily and will give the best satisfaction when sold (which is the foundation of cumu- lative trade) the merchant stocks it and begins planning his selling cam- paign. “The retail dealer has, as a rule, two classes of patrons who should be ap- pealed to differently—the painter and the house owner. The painter, who buys the paint as raw material to sell again in the shape of a finished job, must be attracted by means of appeals similar to those which attracted the merchant himself—assurance that the paint offered is the one most likely to give satisfaction to the client. Also the retailer should bind the painter to him by showing his that he is help- ing the painter to get business. “Helping the painter get business is only another way of saying ‘stimu- lating the house owner to have paint- ing done.’ This the dealer must do if he wants to get business. A retail merchant, no matter what his line, is not realizing all his opportunities if he sits back with shelves well stocked and waits for trade to come. But the paint dealer must be especially ag- gressive. The sooner he gets the idea into his own head that his town needs more paint and then sets out to make his fellow townsmen think the same, the better for his business. He must first believe, himself, in paint, in the brand he handles, and. in the local need for more paint. “The supreme effort should be made to influence people to paint—not pri- marily to make them believe that there is only one paint to use. A hot fight between two competitive paint sellers or manufacturers is only of academic interest to those prospects who do not realize that they need paint. It may be amusing, but the prospects do not see the paint at all. “But point to an owner’s house and say, ‘Man, your property is deteriorat- ing for want of a little paint. It looks bad. What do you suppose your neigh- bor thinks of you? Aren’t you anxious to make it a credit to your town and to yourself?’ “Get the prospect to realize the need of paint, and the wisdom of painting, and automatically he becomes interest- ed in the quality of your paint, as compared with the other fellow’s. “How to stimulate the desire to use paint should be the constant study of some one person who is responsible for the success of the paint depart- ment in your store. “The first, most obvious, cheapest and most effective method, and yet about the least appreciated, is to use the advertising matter supplied you by the paint manufacturer. “The booklets, cards, etc., furnished by the paint manufacturer are fre- quently much more attractive in ap- pearance and much more convincing in argument than anything the retailer can prepare for himself. This is so for various reasons. First, the manufac- turer prints in quantities which make SR SEO RTI NIN Your Insurance Company Is Your Sincerest Friend When you have means, you also have friends. But where are the friends when your money is gone? Will they cling close to you in your old age when you must come to them for help? Will they be as anxious to be counted among those who know you as they are today? Your Insurance Company remains your friend through all your trials. The new Era Life Association has been a true and tried friend to thousands of people in this city and state. Letters that are received in our office testify that we are not only a true friend financially, but we are a sincere friend in our sympathy. We welcome the privilege of being your friend. NEW ERA LIFE ASSOCIATION (Lega! Reserve Organization) Second Floor Grand Rapids Savings Bldg. Grand Rapids, Michigan Telephones, 9-3189; Evenings, 8-7797. BROWN &SEHLER COMPANY Automobile Tires and Tubes Automobile Accessories Farm Machinery and Garden Tools Saddlery Hardware Garage Equipment Blankets, Robes Radio Sets Sheep lined and Radio Equipment Blanket - Lined Coats Harness, Horse Collars Leather Coats GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Elisworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN e Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle February 5, 1930 February 5, 1930 MICHIGAN TRADESMAN 23 high class work within reach, while the retailer’s limited field requires such small quantities that the price per thousand for equally high-class printed matter would be more than he would be justified in paying. “Second, the manufacturer knows his goods and has a department de- voted to stimulating sales. No good point in favor of painting, and, inci- dentally, no good point of his particular product, is overlooked in the literature distributed. “Why should not the dealer who is selling paint use these excellent helps the manufacturer provides? “Some dealers neglect this material completely. Others refuse outright to distribute it, or hand it out per- functorily. Why? One of the reasons I’ve heard is that sometimes the print- ed matter supplied by the manufacturer does not contain the dealer’s name, or leaves no space for it. “Sometimes, however, the best busi- ness-producing literature of this type is such that the imprinting of the deal- er’s name would spoil its effect. Fine booklets with illustrations the originals of which ‘cost thousands of dollars, to say nothing of the cost of reproduction, are neglected by some captious dealers; while other men more wide awake would jump at the chance to purchase them and send them to prospects with the dealer’s own neatly printed card of presentation slipped between cover and fly leaf. The first class of dealers would rather send out a cheaply print- ed patent-medicine type of pamphlet so long as the dealer’s name is printed on it in big letters. “Much of the manufacturer’s adver- tising matter can, however, be linked up with the local dealer. “It is not merely this material, how- ever, which the dealer quite often neg- lects to utilize. _There is a great deal of material of one sort and another that can be worked into your window displays. For instance it’s a good stunt to clip a catchy magazine ad- vertisement and stick fit in your paint window, or paste it on a show card. “Another stunt is to use your local advertising space to refer to current magazine and poster advertising of the paint you sell, accompanied by the significant post-script, ‘We handle that paint in this town.’ “In addition to using the advertising material secured from these sources, the dealer should do some advertising on his own initiative. In a community sc small that the store can cater to the entire town, the local paper can profitably be used. Space large enough to command attention should be taken and it should be filled with catchy and attractive paint talks. In your adver- tising, talk to your unseen readers pretty much the way your best sales- man inside the store would talk to a paint prospect if a big sale were at stake. “Two classes of newspaper copy are to be avoided. One is the stereotyped, commonplace ‘card.’ The other is the type of advertisement that attempts to be smart, fanciful, amusing, funny, flighty, ridiculous. Both are as out of place in your newspaper space as though your salesman memorized them and declaimed them from behind the counter. Advertising demands that you talk good common sense. “Then there are your windows. You can make attractive displays with paint. More than that, a great deal of the material supplied by the manufacturers —color cards, hangers and the like— can be worked into displays and will add brightness. Use such material to the limit. A miniature house painted with your product is a good item to work into your main display. Quite often specialties and even exterior paints can be demonstrated in the win- dow. “Finally there is the direct-by-mail publicity. Your advertising matter can be worked out with the manufac- turer; but the task of compiling the prospect list is yours. Remember that a single broadcast to every householder in your community is a great deal less effective than a carefully planned fol- low-up campaign that reaches a limited number of carefully selected prospects. Before starting the campaign go over your list with your salespeople, and eliminate the people who have died or moved elsewhere or bought paint from you (or some other dealer) last year. Then add to your list the names of new prospects attracted by your advertising or picked up by your sales- people. This done, you are ready to go; and once you start after these pros- pects, keep after them as long as there is a chance of selling. Persistence is one of the most important factors in paint selling.” Victor Lauriston. —————E Independent Merchant Should Handle Private Brand Goods. Lansing, Feb. 1—In this week’s is- sue of the Michigan Tradesman, I note an article from B. C. Andrews, en- titled “When Should Private Brands Be Carried?” ; I cannot agree with him, for now is the time when an independent mer- chant should feature a line of private label goods of quality. If Mr. Andrews would visit some merchant who is featuring a line of private brands he would learn he is far more successful than the merchant who is pushing advertised brands which are made a football by the chain stores. In to-day’s daily papers you will find two brands of coffee quoted at 37 cents. This price is lower than the independent merchant can buy them. This also applies to several items in canned fruits and vegetables. Why should an independent merchant fea- ture these articles? The more he sells the sooner he will be out of business. I _ am thoroughly convinced that private brand goods of quality or ad- vertised goods not sold to chain stores are the goods for an independent mer- chant to feature. My advice is, be a salesman and not an order taker. D. J. Riordan. ——__»-.___ Tomato Plant Has New Use As Gas Detector. As the result of experiments made in a Los Angeles hospital last season, a new and almost unlimited market has been opened for commercial grow- ers of tomato plants. The tomato plant is 200 times as sensitive to gas as is the human nose, and is 50 times more sensitive than any chemical test. In the presence of gas, even in small quantities, the leaves of the young plant droop and grow stiffly down- ward and even form coils, due to rapid growth on the upper side of the leaf. With the general use of illuminating gas, from which there is no odor, many fatalities have occurred during the cold weather. These could have been pre- vented by having potted tomato plants in the house as gas detectors. White carnations are also good gas indicators, half closing as they do in the presence of minute percentages of gas. ——_+++____ The longer you wait for your golden opportunity the brassier it becomes. ——_—__~—>?->____— More things have been wrought by prayer than this world dreams of. Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool In Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. Jennings Manufacturing Co. Manufacturers of Standard Flavoring Extracts for 56 years. 1314 Division Ave., South GRAND RAPIDS, MICHIGAN ne I. Van Westenbrugge Grand Rapids - M (SERVICE DISTRIBUTOR) Nucoa KRAFT ) CHEESE All varieties, bulk and package cheese ‘“‘Best Foods”’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES When you want good cheese KRAFT )CHEESE | The AMERICAN NATIONAL o BANK Capital and Surplus $750,000.00 One of two national banks in Grand Rapids. Member of the Federal Reserve System. President, Gen. John H. Schouten Vice President and Cashier, Ned B. Alsover Assistant Cashier, Fred H. Travis The Brand You Know by HART BEANS SS Look for the Red Heart on the Can LEE & CADY Distributor FRIGIDAIRE ELECTRIC REFRIGERATING SYTEMS PRODUCT OF GENERAL MOTORS For Markets, Groceries and Homes Does an extra mans work No more putting up ice A small down payment puts this equipment in for you F. C. MATTHEWS & CO. 111 PEARL ST. N. W Phone 9-3249 Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray a GRAND RAPIDS, MI GAN 400 Varieties Dahlias 100 Varieties Gladiolus Field Grown Bulbs and Roots Write for Catalog SPRINGHIILL FARM, A. T. Edison R.F.D. No. 2, Grand Rapids, Mich. 24 HOTEL DEPARTMENT News and Gossip About Michigan Hotels. Los Angeles, Jan. 31—The Hotel Greeters of Detroit are certainly glut- tons for accomplishment. They under- take the most unusual tasks and, in- evitably, carry them out. Recentiy they decided that the short hotel course at the Michigan State College, to be given at Lansing April 23-25, is one thing needful for the younger members of their organization and now they are pushing ahead to give it to them. Quite some difference in the proceedure of this body than is usual in promoting the cause of union labor in federation bodies. No strikes or anything of the sort. Just a desire to help the boss make a success of his efforts, knowing full well that if he successfully makes the grade, he will show them plainly that he appreciates what they have been doing. M. E. Woolley editor of the Hotel World, has been appointed manager of a new hotel at Akron, Ohio, the May- flower. I speak of this for the rea- son that he is a son of our old friend, George H. Woolley, who in conjunc- tion with W. J. Chittenden, Jr., now general manager of the Detroit-Leland, operated the Hotel Pontchartrain which during its lifetime was the finest of Michigan hotels. After the Pont- chartrain was sold to the First Nation- al Bank, to be rebuilt into an office building, George Woolley took over the management of Hotel Iroquois, 3uffalo. It now develops that John R. Dig- nan, managing director of Hotel Vin- cent, Benton Harbor, will be interested with C. A. Runyan and associates of South Haven in the operation of the Plaza Hotel holdings at Danville, Ill. Mr. Dignan, vice-president of the Illinois enterprise, was manager of the Graystone Hotel at Bedford, Indiana, before going to the Vincent. Prior to that time he was in charge of Tom. Taggart’s French Lick Hotel. I un- derstand he will retain the manage- ment of the Vincent. Recently Ernest W. Neir, manager of Hotel Rowe, Grand Rapids, gave a farewell dinner to Jerry Gordon, who has been connected with that institu- tion for some time, on the occasion of his removal to Peoria, Ill., where he is to assume the assistant manager- ship of the Pere Marquette Hotel. And Mr. Gordon carried with him a very fine leather golf bag as a token of es- teem by his former associates. Quite often I hear of Reno Hoag, former Michigan operator, who runs the Hotel LaFayette, at Marietta, Ohia. It was always claimed for this individual that he was alwavs busier than the proverbial cranberry mer- chant, and you couldn’t apply the brakes to him. He has a wonderful hotel down there in Ohio, but he just takes time to indulge in association ac- tivities such as prove beneficial to the craft. E. T. Sherlock, for several years identified with the hotel industry in Chicago and elsewhere, is now active- ly engaged in arranging for the fur- nishings and equipment of the new Hotel Kellogg, at Battle Creek, now in process of construction. Mr. Sher- lock has been appointed manager of the institution. He was formerly an offi- cer of the Chicago Stewards’ Club. Walter P. Hill, manager of Grand Hotel, Mackinac Island, during the re- sort period, has opened for the winter season the Indian River Hotel, at MICHIGAN Rockledge, Florida, with a room ca- pacity of 167 and a dining room cap- able of seating 400. The Washington State authorities have finally caught up with and put away for a long term of years, one Jerome E. Johnson, who has defraud- ed no less than 600 hotels all over the Nation in the exchange of worthless checks for cash. In his confession he mentioned over fifty Michigan oper- ators who fell victims to his wiles. The interesting thing about Johnson’s re- lation cf his career was that he found hotel men more easily susceptible than any other class of business met. They are all so anxious to please, so solicitious of securing patronage, of building good will and drawing trade from the other fellow, that there was scarcely any difficulty in pursuing his nefarious practices. Now this man never succeeded in victiminzing any bankers. Perhaps he knew better and never tried to, but the fact that he stung fifty Michigan landlords is evi- dence that there is something loose in hotel methods as pursued by many of them If they were running a bank or store and someone came to them with a check, would they cash it? Surely they would insist on some sort of identification and at that would want to know whether the check was good or not. A lot of hotel men could use better methods in handling this particular feature of their buisness They should simply live up to the rule never to cash checks for unknown persons un- less endorsed by someone of known responsibility. If securing an en- dorsement is not possible, then use the telegraph. Don't take the chance. It is a matter of absolute knowledge that recently after the robbing of an interior Michigan postoffice, from which the money order blanks were carried away, a certain Detroit hotel, in one day, cashed for one individual, eight fraudulent orders for $100 each. The editor of a hotel paper throws out this one: “If two pretty girls were walking down the street and one had on cotton stockings and the other silk, which one would you look at?’ Well, if the newspaper man was seeking for news, he would probably look at the one with the cotton hosiery, as this would be “news,” on the principle that if a dog bites the man it isn’t news, but if the man bites the dog, it is, E. W. Rainey, well-known in De- troit and Grand Rapids hotel circles, but more recently manager of the Aurora-Leland Hotel, at Aurora, IIl., has resigned, after having placed the institution on a sound financial basis. He says he is going to take his first vacation in fifteen years. An effort is being made by summer resort operators to have labor day ac- tivities retarded for two weeks, or un- til Sept. 15, in the hope that by so do- ing, the resort season may be accord- ingly extended. There is no gainsay- ing the fact that in Michigan, particu- larly, the most delightful weather. con- ditions are experienced during the en- tire month of September. The season for mosquitos and other pests is over with, the fishing is much improved and general conditions are more ad- mirable. But the resort owner has this obstacle to contend with in mak- ing any change in the labor day dat- ing. The opening and closing of the so-called resort season is based upon the closing and opening of the city educational institutions. Custom has indicated labor day, or the next day following, as the beginning of the school period, and with nine and one- half months as the accepted school year, and the deduction of certain in- TRADESMAN February 5, 1930 The Pantlind Hotel The center of Social and Business Activi- ties in Grand Rapids. Strictly modern and fire-proof. Dining, Cafeteria and Buffet Lunch Rooms in con- nection. 750 rooms — Rates $2.50 and up with bath. “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.”’ HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. CHARLES RENNER HOTELS Four Flags Hotel, Niles, Mich., in the picturesque St. Joseph Valley. Edgewater Club Hotel, St. Joseph, Mich., open from May to October. Both of these hotels are maintained on the high standard established by Mr. Renner. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. W. O. HOLDEN, Mgr. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con. nection. Rates $1.50 up. E. S. RICHARDSON, Proprietor YOU ARE CORDIALLY invited to visit the Beauti- ful New Hotel at the old location made famous by Eighty Years of Hostelry Service in Grand Rapids. 400 Rooms— 400 Baths Menus in English MORTON HOTEL ARTHUR A. FROST Manager NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. Kuropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. Georce L. Crocker, Manager. e Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWART R. SWETT, Mgr. Muskegon -t- Michigan Columbia Hotel KALAMAZOO Good Place To Tie To February 5, 1930 termediate vacation periods, there can be no change in the opening day for shools. If the opening is postponed until the middle of September, then the spring closing will be deayed until July. Whether educational authorities would favor a shorter school year— say nine months—has not been ascer- tained, but it looks very doubtful. Schumann-Heink declines to diet or reduce for the sake of the talkies—in fact, she intimates that the speakies can go hang, so far as she is concern- ed. She will go on singing in her own way so long as she can or so long as she likes it and then she will fold up and quit. But as to cutting out the things she likes to eat or reforming her menu for the sake of making a front in the talkies there is nothing doing. She has raised a big family on her particular brand of home cooking, besides entertaining the public for fifty years, and does not propose to have any diet crank. tell her where she de- trains. And the most of us will agree with her. A survey of nearly 200,000 restau- rants over the iand proved that during the last three months of last year the habit of eating out developed more ex- tensively in America than ever before. There are lots of housewives that hard- lv average a dinner a week at home. Friend husband doesn’t even get a chance to patronize the delicatessen. He has to take his whole flock where they can eat and dance, etc. The American home in some instances is becoming slightly disfigured, but it would be unfair to claim it is the Madam only who craves two-step with her soup. Some of the male birds are not averse to it. Thomas Burke, one of the best known caterers in Detroit, passed to the Great Beyond last week. He came to Detroit sixteen years ago, after hav- ing been manager of the Nationally known Duquesne Club, in Pittsburg, for a long period. He served as steward in the Hotel Tuller and at one time operated the Daily News restau- rant. While Mr. Burke’s profession was catering, he was much interested in hotel affairs and nearly everybody in that line enjoved his personal ac- quaintance. Frank S. Verbeck. A modern fifty room, year-round hotel will rise on the site of the old Yeazel Hotel, Frankfort, Third and Main streets, this summer. It will be sponsored by J. F. Hofstetter, who re- cently purchased the property. Stock in the building, which will be erected at an estimated cost of $125,000, will be sold locally. Work on the pro- posed structure will start about April 15. ———_>+-+_____ Current Indications of Trend in Various Industries. Agricultural _Implements—Taking all factors into consideration, the majority of farm machine and implement com- panies will experience a more than average properity in 1930. Aircraft—With leading units work- ing in harmony, this year should be the one in which the industry estab- lishes itself on a strong foundation for an eminently satisfactory future. Apparel—Earnings of apparel man- ufacturers will probably be less than in 1929, with a greater number finding it-extremely difficult to cover operating expenses. : Automobiles—Earnings for the first half of the year, at least, will be well MICHIGAN . below those of the first half of 1929. Trade for the final half should equal, and perhaps exceed, that for the cor- responding period of 1929. Automobile Parts—From the stand- point both of income and sales, results are likely to reach their lowest ebb in the current half year; returns for the final six months should show improve- ment. Automobile Tires — No material progress is in prospect for the indus- try in 1930. Profits in the initial quar- ter will be almost negligible. Improve- ment should be registered later in the year, after replacement demand de- velops. Building—Construction volume will register a moderate decline in the first half of 1930, but prospective recovery in the second half may make the year as a whole as good as or slightly better than 1929, Chemicals—The diverse nature of the outlets for the legion of chemical products limits the continuation of the normally steady advance in business and profits to those companies sup- plying the needs of the more favorably situated industries, such as paper com- panies, fertilizer finishers, railroad companies, and construction § enter- prises. Coal—Earnings of most coal com- panies were unsatisfactory during 1929 and no sustained improvement is seen for the immediate future. Copper—Net income of copper com- panies for the current year will be considerably modified from the record earnings of 1929 — either by lower prices, or by further curtailed demand and output. Cotton Goods—Little improvement in the earnings of the average cotton goods manufacturing company can be expected during the first half of 1930, at least. Electrical Equipment—Strengthen- ing tendencies have been noted in the electrical equipment trade since the first of the year. These are expected to ‘become more pronounced as the first quarter progresses. Fertilizers—Outlook for the fertilizer selling season at this time holds satis- factory promise for both prices and volume of sales. Lead—Prices of lead should ‘be main- tained at, or slightly under. present levels during the near term. Leather and Shoes—Some improve- ment in hide prices may develop during the year. Earnings of shoe manufac- turers will be unlikely to equal those of 1929, Machinery—-Near term outlook is more favorable than for most manu- facturing lines. Current rate of inquiry is encouraging for a wholly normal rate of demand during early future months. Meat Packing—Packers are in good position for a relatively favorable pe- riod during the current six months. Nickel—Indications are that indus- trial uses of nickel will continue to grow, and that volume will be fully sustained if not increased in 1930. Prices remain stable. Office Equipment—A resumption of the past earnings growth may be ex- TRADESMAN pected later in the year when general business’ conditions undergo further improvement. Oil Producing and Refining—Price trends and earnings for the year as a whole will be dependent, in large meas- ure, on the success of co-operative ef- forts. These, if effective, will un- doubtedly result in an early revision of prices to higher levels and a con- sequent increase in profits. Paper—Cost of newsprint will prob- ably remain unchanged until consump- tion more nearly approaches produc- tion capacity. Radio—No near term improvement is seen for the radio industry with consumers quite generally delaying purchasing in hope of even lower prices. Railroads—Better earnings reports are expected in the last half of the year, which should overcome much of the probable decrease of the current six months. Railroad Equipment — Earnings of locomotive builders for the first quar- ter of 1930 should be in excess of the corresponding period of last year. Con- ditions in the accessory division justify an optimistic outlook. Rayon—Most manufacturers should report profits for 1930 practically on a par with those for last year. Retail Trade—Although the outlook for the next several nionths has im- proved materially during the past thir- ty days, conservative buying will re- strict total sales to minimum require- ments. Rubber—With production of rubber crude than world consumption, there is no reason to ex- pect a sustained price rise in the near future. Shipbuilding — Shipyard companies will show profit improvement this year, unfinished contracts on hand January 1, approximating $120,000,000. Silk—Any possible increase in profits in 1930 will be predicated on expand- ing volume of consumption due to pop- ularity of silk goods and more yardage per garment. Steel—Considerable increased busi- ness may be witnessed during the im- mediate future although it is too early to expect a prolonged period of im- proved activity. Sugar—Favorable factors in the su- gar situation are the indicated decline in production for the current season and a probable increase in demand. Tobacco—Consumption of cigarettes will probably attain a new high level in 1930, Woolen Goods—Operating profits of most manufacturers of woolen goods during the near future, will leave much to be desired. ——_>+>____ Seven New Readers of the Tradesman. The following new subscribers have been received during the past week: Harry V. Simonds, Mt. Pleasant. John F. Wonzer, Traverse City. Kelley & Co., Bay City. E. R. Donovan, Merrill. Wm. Boozer, Spring Lake. Henry Prins, Holland. Frank H. Rich, Metamora. increasing faster 25 Hotel Hermitage European Grand Rapids, Mich. RATES: Room and Bath $1.50 - $2 JOHN MORAN, Msgr. CODY HOTEL IN THE HEART OF THE CITY OF GRAND RAPIDS Division and Fulton RATES $1.50 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION a HOTEL OJIBWAY The Gem of Hiawatha Land ARTHUR L. ROBERTS Deglman Hotel Co. Enjoy the delightful Govern- ment Park, the locks, the climate and drive. Sault Ste. Marie \ Michigan The LaVerne Hotel Moderately priced. Rates $1.50 up. GEO, A. SOUTHERTON, Prop. BATTLE CREEK, MICHIGAN tt it a . " " ay ET 2 aert Seal oa ey te Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND, Mgr. MICHIGAN TRADESMAN February 5, 1930 DRUGS Michigan Board of Pharmacy. President—J. Edward Richardson, De- troit Vice-Pres.—Orville Hoxie, Grand Rap- ids. Director—Garfield M. Benedict, San- dusky. : Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. President — Claude C. Jones, Battle Creek. Vice-President—John J. Walters, Sagi- naw. Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding, Yale. Some Good Thoughts On What To Sell. Is there any limit to what may prop- erly and profitably be sold in the average American drug store, and if so, what are the tests of compatibility and profitability that will enable the druggist to recognize that limit so as to avoid loss and disappointing experi- ments? This is one of the most important questions that the druggist seeking volume can contemplate to-day. And, furthermore, consideration of it must take due recognition of the fact that there is no one combination of drug store side lines of such proved uni- versal applicability and practicability that it can be offered as a success- ‘formula. Between the extremes of extrava- gant variety merchandising and the ultra-conservative apothecary of twen- ty-five years ago, the writer believes there is a happy medium, and that the best-managed stores, consciously or sub-consciously, are cleaving to that medium to-day. Granted that I may be a little old- fashioned or conservative—even, in a measure, prejudiced, perhaps—when it comes to the flamboyant merchandis- ing of everything from pills to phono- graphs in the drug store stock, the fact remains that the writer has had first- hand insight into the business philoso- phy and methods of many of the most successful independent druggists in the country, and not. all of his deductions are based on personal notions or an theories. There is good ground for the belief (and plenty of evidence in support of the belief), that the most astute and progressive element among the most successful drug merchandisers in the country to-day have arrived at the con- viction that it is not good policy for the druggist to attempt to merchan- dise every conceivable kind of mer- chandise that it is physically practical to handle in a drug store. The ques- tion of ethics is not the principal factor involved in this new change of mind— it is rather the factor of judgment de- rived from a Nation-wide survey of diversified sideline merchandising. There are many kinds of goods that the average buyer has no _ prejudice against purchasing in a pharmacy, but which he or she would not, in the nat- ural order of things, go there instinc- tively for. The druggist has been able to merchandise many articles wholly irrelevant to pharmacy because, other things being equal, the factor of con- venience enabled the corner drug store to become a source of supply for such utilitarian merchandise. Whether the real profit in such lines has been a direct monetary profit, or an indirect profit achieved principally through their aid in increasing the store’s daily customer census, is deter- mined principally by whether the drug- gist can buy the goods to the same advantage as stores, to the stock of which such articles were always re- garded as indigenous. : Of course, there is no immutable line of demarcation, so to speak, arbitrarily proscribing what the druggist may not sell. One druggist known to the writer handles paints successfully; another, has had fair success with a restricted line of radio supplies and sporting accessories. Both of these druggists are located in very small urban places where the volume of trade in these lines has not, apparently, been suf- ficiently attractive to induce the estab- lishment of specialty stores featuring those lines exclusively. But these lines have proved such dismal failures as drug store sidelines in thousands of other cases that nothing is proved, for the average druggist at large, to war- rant the belief that he will find them profitable, local circumstances regard- less. The main thing to be cautious about in taking on any new line—particularly such radical innovations as those just mentioned—is the present local situa- tion with regard to potential patronage. More explicitly, if upon investigation, it is found that the hardware store or the sporting supply store in your lo- cality, is not a very prosperous busi- ness, in spite of its quantity buying and complete assortments, what basis is there for the assurance that a re- stricted line of such goods, purchased on the small-quantity basis, will be found highly lucrative in the drug store? The chances are very much against such extraordinary luck. How this reasoning can be argued against is more than I can see, unless we accept the conclusion that people instinctively prefer to purchase every- thing, regardless of its character or price, at the neighborhood drug store —a conclusion that is certainly too op- timistic not to veil a single doubt. However, within rational limitations. prescribed by successful experiences of others, the druggist can go in for mis- cellany to a certain extent. For in- stance, while musical instruments would seem to be entirely without the druggist’s merchandising domain, cus- tom has made it as natural to think of buying a harmonica in the drug store as a pack of playing cards although neither article possesses any of the attributes of medico-pharmaceutical merchandise. One druggist, known personally to the writer, sells the best $1 value in a men’s billfold to be found in his city, and has done so for years, yet he does not go in for a general line of leather goods. He makes 12 cents on each billfold, which is not such a great direct profit, but there is no question in the writer’s mind that this specialty has been the means of bringing hundreds of male shoppers into the store every year with resultant substantial profits in increased patronage of all the varied drug store merchandise of distinctly masculine appeal. One of the principal arguments in favor of handling some non-pharma- ceutical merchandise within rational bounds, is the greater scope that the stock of the store then provides for ef- fective window display. The windows of a drug store would soon lose all attraction and selling force if nothing was ever exhibited other than proprie- tary medicines or sickroom sundries, these things naturally carrying a nega- tive suggestion and, perhaps, an un- pleasant psychological association of ideas, While the druggist must at all times, and by every ethical and appropriate means, foster public appreciation of his qualifications and zeal to minister to the requirements of the sick and injured, the volume of steady patron- age essential to make the business profitable must inevitably be developed by catering to the more diversified and more frequently required wants of the well, Last week, in a Boston drug store, I saw the most complete and attractive window showing of pocket knives, at all prices from 39c to $2.50, that I ever saw in my life. The display was es- pecially installed by the manufacturer’s salesman, and was to be exhibited one week. The main selling points of the dis- play were that any knife fancied would be taken out of the window, if the customer’s satisfaction would be better served by doing so, and that money would be cheerfully refunded at any time during the week of the sale should the purchaser feel that he did not get maximum value for his money. I need hardly say that such a side- line sale and display is a powerful stimulus to the business of the entire store while it is in progress, and is often the means of bringing many new customers into the store. That druggist is undoubtedly “sold” on the idea of devoting one of his windows to this merchandising event for one week each year, as well he might be from my observation of the success of the idea. The merchandise was not offered as “bargains”, nor on the hoary cut-price appeal—simply on the abstract inference that they were A-1 guaranteed values being merchan- dised for a limited time on an advertis- ing basis. The indirect psychological appeal, it should be remembered, is not infre- quently more potent than the direct blast of the “bargain” clarion—and more convincing. Certainly, if I had an ungovernable abhorrence of all sideline merchandis- ing practices as such, I would not have been induced to partake of the good values offered, and in addition, about $3 worth of other merchandise sug- gested to me by interior displays. In some communities, it is a real accommodation to the public to be able to purchase a flashlight or a pocket knife at a neighborhood drug store out of the main retail shopping section, or so-called “high-rent zone,” but admit- ting this to be a fact does not consti- tute an endorsement of the philosophy that the druggist should merchandise the complete range of hardware and electrical store specialties, if he wants to conserve his professional identity and prestige as a member of the School of Pharmacy. Victor N. Vetromile. —_+->—___ Remarkable Record Made By Local Jobber. The Druggists Supply Corporation of New York, the buying and selling unit of the independent wholesale drug houses in the United States, recently conducted a prize contest for drug jobbers’ salesmen in connection with the Bond Electric Company’s line on flashlights, batteries, etc. This con- test covered the entire United States, forty-nine prizes being offered to sales- men producing the greatest volume of business in their respective ‘territories. While some say trade is quiet in Michigan, nevertheless, eleven sales- men for the Hazeltine & Perkins Drug Co., captured that many prizes, it be- ing the best showing believed ever to have been made in a salesman’s con- test by any one drug house when the prizes were striven for by thousands of salesmen all over the United States. —_+-2—__ Book-End Orders Gaining. A revival of interest in book-ends has brought a considerable volume of business in this line to manufacturers of bronze and other metal ornaments for home use. Cheaper types retailing at $1 have received most of the busi- ness, although items priced in the $5 and $8 ranges have been purchased in good quantity. A return to more dig- nified subjects for such ornaments is credited for the increase in the sale of the higher priced types. Animal, ship and other figures which have been popular for the last two years are said to be giving way to reproductions of books and like subjects. —_>+>___. Radios Take To New Cases. Radios like motors are now pretty well standardized as far as spot selling goes in retail stores, and yet there is much business to be had for the case is the principal subject of discussion. The house furnishing period is neces- sarily followed and this means an or- der that your customer places with you. One is a walnut living room table that is a radio, and one plugs it into any light socket. It solves the problem in crowded rooms where the space is small, and also it can be easily moved from one part of the house to another. —_2>++—____ Novelty Sweaters Sell Freely. Novelty sweaters for men and miss- es have been selling in good volume for Spring trade during the past week but the call for women’s and staple goods has fallen below normal levels. Golf sweaters for men in sleeveless fancy-stitched solid color models are being purchased freely. Sweater sets for girls in sizes ranging from 3 to 14 years have also been active items. The sets include lightweight sweaters with double or single crew necks and with berets to match. They are designed to retail at from $2.95 to $5. Business on Fall goods has been light so far, 27 February 5, 1930 MICHIGAN TRADESMAN Items From the Cloverland of Michi- tional purposes have been coming in WHOLESALE DRUG PRICE CURRENT gan. freely during January. Prospective Sault Ste. Marie, Feb. 4—With the Purchasers are oo - oe Prices quoted are nominal, based on market the day of issue. : ’ ; i rs than for fine_weather for the past week, above — = a ray i. Peel tig es cto sed Le dee @i 4 the zero mark, everybody is feeling Some years. It looks as if the ¢€) : cis Gubehs blab we Reasin (is better. This adds activity to business ive advertising campaign carried on Boric (Powd.)-_ 9%@ = Bigeron ..~..... 4 00@4 26 Benzoin Comp'd. @2 40 and brings in our neighbors from the by the Development Bureau and other poe aaiaam a ue a Kucalyptus -.... 1 26@1 60 eee ae e x country fowls who had been waiting organizations is bearing fruit. cunts ORRIME . g « To hee 2 ian = Capsicum _______ @2 28 for a change in the severe weather to A diplomat is a man who can give = aaa o 15 Juniper Wood - 1 stg} a a. ee = - venture out. his wife a $70 washing aie ~ Othe 6 @ 25 La oxtre, a ; set oo - Sa : > make her forget it was a $700 coat she Sulphuric -_--.. Lavender Flow. 6 00G6 35 Cubes _________ @2 76 i Pee Peco, One oF ony lotmer wanted Tartaric -—----- 52 @ 60 Lavender Gar’n_ 1 25@1 50 Digitalis -_---__- es Sooites, but now a resident of Pontiac, 1, : i a LC. 1a: aa @1 35 called Jast week to close the deal for The bay around St. Ignace is be- oa itod ne oi: aa @2 28 his brick block on the South side of ginning to look like a miniature vil- Water, 26 de 07 @ 18 Linseed, boiled, bbl. @1 15 Guaiac, Ammon. @2 04 gies ; ; ; lage, with scores of fish shanties up. Water. 18 2 06 15 linseed, bid. less 1 22@1 35 fodine ---.---_.- @1 2 Ashmun street, which he sold to Gani- , ‘ : : ater, deg._. @ Linseed, raw,less 1 19@1 32 lodine, Colorless. @1 50 kura Bros. the confectioners, now lo- Many of the men are spearing near the Water, 14 deg... 54@ 13 Muted, atth oo @ & ten, Clo _..__- @1 56 cated in the Newton block on Ashmun Channel, while the snatchers are near- Gon ans * $ ™ Neatsfoot -._ K . “ ae Ganikura Bros. have been at er Shore. This year the men must pay / Se pare _— Nu Vauia.. G61 bP their present location for the past 4 license of $10 if they wish to sell ates yellow ..__.--- 8 00@3 60 Opium —____... -- @5 40 7 but the Newton block their fish, but most of the fishermen Qopgina 1 00@1 25. Olive, Malaga, Opium, Camp. - @1 44 ftieey year We the New 2 ee Cot dl6mlUlllll ee 2 85@3 25 Oblum; Deodors’d @5 40 "as purchased by the Kresge Co., are just out for the sport. Fir (Canada) _. 2 756@3 00 Green... @ Rnuwesh @1 92 which will require the whole of the A. E. Cullis, manager of the Soo rr — = tees e oo Sweet 6 es 25 w ; t 2 vette a Bhe : ace (ROR riganum, pure. @2 50 lower story for their business when Adaatee me ~ ee Cote @2 25 Origanum, com’! 1 00@1 20 Paints ‘i ‘ ti this year, which ne remainder © e n Se ennyroyal _... 3 0@3 a I ee potest ct the Gani- Diego, Calif. He was accompanied by Barks erernn “is soole 0 io oc oe lanolise ae sf. tad 3 his wife. Cassia (ordinary). 25@ 30 Pa wites seta a Lead. While On. W4@1s% kura Bros. The South side has been 5 i : | < eee ae semary Flows 1 25@1 60 Ochra, yellow bbl. Idi ale far fl st The winter carnival starts here next assia (Saigon) _- 60 Sandelwood, B. cy building up very a oo Saturdav and will finish on Sunday Sassefras (pw. 60c) "a 60 Ee 11 50@11 75 Ochre, yellow less 30 . few years and it looks as if Ganikura ~ y : . No Cet pee Bros. are making a good move, as they will have less opposition and enjoy the new activities which are taking place on the South side. R. W. Ballensinger, the well-known merchant on Ashmun_ street, is re- decorating his store. When completed he will have one of the best appointed markets on the street, with up-to-date fixtures and excellent service. Robbers entered the jewelry store of Art Tromblay last Thursday morning by breaking in the rear door, but were frightened away before much was stolen. Mr. Tromblay, in checking the stock, missed only a few inexpensive trinkets. Percy Elliot, the popular grocery salesman, had a narrow escape last week when his car crashed into a truck which was parked on the side of the road near Raco, resulting in the wrecking of the front end of the car. The truck was not damaged. Secretary Bishop, of the Upper Peninsula Development Bureau, Mar- quette, stated recently that enquiries from outside parties for waste tracts of Upper Peninsula lands for recrea- evening. Great preparations have been made for a big time, so that if you arrive here on Saturday and see the inhabitants dressed in lumbermen at- tire with shoe packs in carnival style you will know what is going on. Peter Kotti, the well-known mer- chant of Raber, was a business caller Saturday, taking back a truck load of supplies. He had trouble motoring in on account of a frozen radiator, neces- sitating his refilling the radiator with water every few miles. He went home with a new radiator on his truck, feel- ing better. Lot’s wife, who looked back and turned into a pillar of salt, has nothing on Jones’ wife. She looked back and turned into a telegraph pole. William G. Tapert. Frosting. Grocers are sometimes troubled in winter with frosted windows. This, a Rhode Island merchant says, can eas- ily be overcome by rubbing the win- dows two or three times each week with a cloth dipped in glycerine. quickly. PRICES can be given. you. Grand Rapids 1929 MODELS SODA FOUNTAINS We have in our control and for sale a limited number of Soda Fountains. as described above, and which are regular in every particular and equipped with Frigidaire for Refrigeration. This information has just come to us from the factory and as it will be given to other Distributors, these Fountains will move very If you are interested, you should phone or write us for an appoint- ment and visit the Factory with us and have the opportunity of looking over these Fountains and making your choice. These are subject to our usual terms of Sale and SPECIAL The proper plan is to buy the Fountain right, and then buy the Ice Cream right, and ultimate profit will be satisfactory. We will appreciate an opportunity to demonstrate these facts to Hazeltine & Perkins Drug Co. Michigan Manistee Soap Cut (powd.) 35c a 30 Berries oo cacao On Oe See aa OF ae Todies oe 10@ 20 Prickly Ash _..... @ 1765 Extracts Eicaricea 20 60@ 65 Licorice, powd. __ 60@ 70 Flowers Arnica, | 1 50@1 60 Chamomile Ged.) @ 50 Chamomile Rom. @1 00 Gums Acacia, Ist ______ 50@ 55 acacia, 2nd _... 45@ 50 Acacia, Sorts _._. 35@ 40 Acacia, Powdered 40@ 50 Aloes (Barb Pow) Aloes (Cape Pow) 25q@ 35 Aloes (Soc. Pow.) 75@ 80 Asafoetida ______ 50@ Pow, 2... 90 @1 00 Camphor —.....__ 87@ 95 Gualigg: (0 @ 60 Guaiac, pow’d __ @ 70 King @1 25 Kino, powdered__ @1 20 Myrrh @1 15 Myrrh, powdered @1 25 Opium, powd. 21 00@21 50 Opium, gran. 21 00@21 50 Sheligae 2 65@ 80 Shellac 75@ 90 Tragacanth, pow. @1 75 Tragacanth ___. 2 00@2 35 Turpentine ______ 30 Insecticides Ataenic; .... 08@ 20 Blue Vitriol, bbl. @ 08 Blue Vitriol, less 094%@17 Bordea. Mix Dry 12 26 Hellebore, White powdered -..... 15@ 25 Insect Powder... 4743@ 60 Lead Arsenate Po. 13%@30 Lime and Sulphur Dry Paris Green oe Leaves @ Senna, Alex, -... 50@ 175 —- Tinn. pow. Uva Urat 2. 20@ 2% Olis Aes Bitter, Murer Bitter, artificial __. —- Sweet, Aenea Sweet, imitation ~--- 1 00@1 25 Amber, crude -. Amber, rectified Anise) 250 Bergamont -... Cajeput Sassafras, true 1 75@2 00 Sassafras, arti’l 75@1 00 Spearmint -...__ 1 00@7 25 Sperm ... 1 60@1 75 POMe so 7 00@7 25 Tar USF 2... 65@ 75 Turpentine, bbl. _. @ 64 Turpentine, less 71@ 84 Wintergreen, leat 00@6 25 Wintergreen, aweet birch 22.0 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed ___. 4 50@4 75 Wormwood, oz. .._. @2 00 Potassium Bicarbonate ___. 35@ 40 Bichromate _____ 15@ 26 Bromide ________ 69@ 85 Bromide ..____ 4@ 71 Chlorate, gran’'d. 21@ 28 Chlorate, powd. 16@ 23 Gn tal Go 17@ 24 Cyanide 2 30@ 90 fodide 0. 4 06@4 23 Permanganate __ 22%@ 35 Prussiate, yellow 35@ 45 Prussiate, red __ @ 70 Sulphate 35@ 40 Roots Alkanet 2202 30@ 35 Blood, powdered. 40@ 45 Calamus —.... 35@ 85 Elecampane, pwd. 25@ 30 Gentian, powd. ~ 20@ 30 Ginger, African, powdered -.... 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jamaica, powdered —-____ 45@ 60 aoldenseal, pow. 6 00@6 50 Ipecac, powd. -. 5 50@6 00 Licorice ......__. 35@ 40 Licorice, powd... 20@ 30 Orris, powdered. 45@ 60 Poke, powdered__ 35@ 40 Rhubarb, powd -. o 00 Rosinwood, powd. 50 Sarsaparilla, Hond. ground -....... @1 10 Sarsaparilla, Mexic. @ 60 Squilia: 0 35 40 Squillg, powdered 70@ 80 Tumeric, powd... 20@ 25 Valerian, powd.._ @1 00 Seeds 4nise <........... 35 Anise, powdered Bg 40 Bid, is 17 Eee ow 1 16 Caraway, Po. 30 25@ 30 Cardamon -__... 2 76 Coriander pow. .40 30@ 26 1) ee as 15@ 20 Rennell .....<_. 35@ 50 Oe 9%@ 15 Flax, ground -. 9%@ 15 Foenugreek, pwd. 15@ 25 Hemp ..._....... 8 16 Lobelia, powd. ee 1 60 Mustard, iw 17 25 Mustard, black.. 20@ 26 Pony 15@ 30 Quince __...... 1 25@1 50 Sabadilla ---.--. 50 Sunflower —_.... 18 Worm, American 30@ 40 Worm, Levant ~ 6 50@7 00 Tinctures Aconite -....__ eee 3: 80 BOGS 1 56 Acafoetida --__-. @2 28 Arnica: 22... @1 50 Red Venet’'n Am. 3%@ 7 Red Venet’n Eng. 4@ 8 Futty 2.2 56@ 8 Whiting, bbi ___ @i4 Vhiitiig 3... 6%@10 L. H. P. Prep._. 2 80@3 00 Rogers Prep. -. 2 80@3 00 Miscellaneous Acetanalid _____ b7@ 75 ee w@ 12 \ium, powd and round - ..... ane 09@ 15 Bismuth, Subni- trate ..-.-.-.. 2 25@2 52 Borax xtal or powdered -... 05@ 13 Cantharides, po. 1 25@2 00 Caluiie® oll. 4 lows 8Z% Capsicun, pow'd 62w 7d Carmine 8 0U@9 ov Cassia Buus -... s3w 48 Cloves on 4u@ ot euaiKk Prepared_ laqw lo Cnlorotorm 1... 49@ 66 Choral Hydrate 1 001 dC Cocaime 1Z 8aWa4s DOU Cocoa Butter __. buw yu Corks, list, less 4u-lu to 40-10% Copperas _..__ 3@ lu COpperas, kowd. 4w lu Corrusive Subim 2 202 3u Cream ‘lartar __ so@ 40 Cultle bone 1. 40@ 60 4OXtine oo 6w 1d overs Powder 4 0Uu@4 60 iimery, All Nos. low 7 Kimery, Powdered @ ispsom Salts, bbis. Gost 4iupsom Salts, less 3%@ lv ‘ergot, powdered .. @4 00 Hlake, White .. 15@ 20 Formaldehyde, lb. 13@ 35 CIGIBEING aecnccn su@ vu Giassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. @02% Glauber Salts less 04@ 1u Glue, Brown .... 20@ 3u Glue, Brown Grd 6g 22 Glue, White .... 27% 36 Glue, white grd. 26 35 Glycerine —.... 19@ 40 Rope 2. og edine 6 45@7 00 Ioceform 2... -- 8 00@8 30 vead Acetate .. 20@ 30 fa¢@ 20.0... 1 60 face, powdered. ons 60 Menthol .-.._ 8 00q@2 00 Morphine .... 138 s8o14 33 Nua Vomica .... Nux Vomica, pow. 15@ Pepper, black, pow 57@ 70 Pepper, White, pw. 75@ 8 Pitch, Burgudry. 20@ 25 Quassi a ..... 6 Ne Quinine, 5 oz. cans g 60 Rochelle Salts .. 28@ 35 Sacharine ._.... 3 60@376 Salt Peter ...... M@ 322 Seidlitz Mixture 30@ 40 Soap, green ... 15@ 30 Soap mott cast. @ 2 Soap, white Castile, CRI: fo -- @15 00 Soap, white Castile less, per bar .. Soda Ash -...... 30 Soda Bicarbonate 3\&@ io Soda, Sal -.... 03%@ 08 Spirits Camphor 20 Sulphur, roll _... 4@ 11 Sulphur, Subl. .. 4%@ 10 Tamarinds ...... ®@ 265 @1 ec Tartar Emetic .. 70 16 Turpentine, Ven. 6 76 Vanilla Ex. pure 1 50@2 00 Vanilla Ex. pure 2 25@2 50 Zino Sulphate —. 06@ 11 MICHIGAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues x ~~ Ss ADVANCED DECLINED AMMONIA . Pep, No. seg ee a 2” CANNED FISH Parsons, 64 oz. —----- Db Pep, Noe. 202 ...... Clay h’ Parsons, 32 oz. _----- 335 Krumbles, No. 424-270 Glam Ghowdor i.e 435 Parsons, 18 oz. ------ 420 _ Bran Flakes, No. 624 2 45 Clams, Steamed. No. 1 00 Parsons, 10 oz. ------ 270 Bran Flakes, No. 602 150 Clams, Minced, No "ye 2 25 Parsons, 6 0z. ------ 180 Rice Krispies, 6 oz. -_ : 70 Finnan Haddie, 10 oz. MICA AXLE GREASE oe, i wD. 4 55 i ee ee 6 25 10 lb. pails, per doz. 9 40 15 lb. pails, per doz. 12 60 25 lb. pails, per doz. 19 15 25 lb. pails, per doz. 19 15 APPLE BUTTER Quaker, 24-21 oz., doz. 2 15 Quaker, 12-38 0oz., doz. 2 40 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Royal, 10c, doz. ~----- 95 Royal, 6 oz., doz. -- 1 80 Royal, 6 oz., doz. ---- 2 50 Royal, 12 oz., doz. -- 4 95 Royal, 6 ib. —..._.._ 25 40 Calumet, 4 oz., doz. 95 Calumet, 8 oz., doz. 1 85 Calumet, 16 oz., doz. 3 25 Calumet, 5 lb., doz. 12 10 Calumet, 10 lb., doz. 18 60 Rumford, 10c, per doz. 95 Rumford, 8 oz., doz. 1 85 Rum/‘ord, 12 oz.. doz. 2 40 Rumford, 5 Ib.. doz. 12 50 K. C. Brand Per case 10c size, 4 doz. -..... 3 70 15c size, 4 doz. ~--- 50 20c size, 4 doz. ~--.-- 7 20 25¢ size. 4 doz. ---..- 9 20 60c size, 2 doz. ------ 8 80 80c size, 1 doz. ---.-- 85 10 Ib. size, % doz. -... 6 175 BLEACHER CLEANSER Lizzie, 16 oz., 12s ---- 2 15 BLUING Am. Ball,36-10z.,cart. 1 00 Quaker, 1% oz.. Non- freeze, dozen ------ 85 Boy Blue, 36s, per cs. 2 70 Perfumed Bluing Lizette, 4 Lizette, Lizette, 10 oz., 12s __ 1 30 Lizette, 10 oz., 24s -_ 2 50 BEANS and PEAS 100 lb. bag Brown Swedish Beans 9 00 Pinto Beans -------- 9 25 Red Kdney Beans -- 9 75 White H’d P. Beans 8 25 Col. Lima Beans -_-. 14 50 Black Eye Beans -- 16 00 Split Peas, Yellow -. 8 00 Split Peas, Green ---- 9 00 Scotch Peas __---:---. 7 00 BURNERS Queen Ann, No. 1 and | aoe. oe White Flame, No. 1 and 2, Geox =... 2 26 BOTTLE CAPS Dbl. Lacquor, 1 gross pike., per gross _.... 18 BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes. No. 124 2 85 pkg., per gross ------ 15 Rice Krisp.es, 1 oz. -- 1 10 Kaffe Hug, 12 1-lb. Cans oo ee 7 30 All Bran, 16 oz. __-.- 2 25 All Bran, 10 oz. ~----- 2 70 All Bran, % oz. ---. 2 00 Post Brands. Grape-Nuts, 24s ..---- Grape-Nuts, 100s -.-_ Instant Postum, No. 8 Instant Postum, No. 10 Postum Cereal, No. 0 Post Toasties. 368 -. Post Toasties, 248 Post’s Bran, 24s -.- Pills Bran, 128 -----.- Roman Meal, 12-2 tb.. Cream Wheat, 18 ---- Cream Barley, 18 -.-. Ralston Food, 18 __.. 4 00 Maple Flakes, 24 -... 2 50 Rainbow Corn Fila., 36 2 50 silver Flake Oats, 18s 1 40 Silver Flake Oats, 12s 2 25 90 lb. Jute Bulk Oats, De Ralston New Oata, 24 2 70 Ralsten New Oata, 12 2 70 Shred. Wheat Bis., 36s 3 85 Shred. Wheat Bis., 72s 1 65 Triscuit, 248 --s....--. 1 70 Wheatena, 188 --..... 3 70 Go GS 69 = BS BO ONO wm ODD GO oo ao BBOOMS Jewell, doz. ~--------- 2 Standard Parlor, 23 lb. 8 25 Fancy Parlor, 23 lb... 9 25 Ex. Fancy Parlor 25 lb. 9 75 Ex. Fcy. Parlor 26 lb. “ 4 Toy Whisk, No. 3 ~-------- 2 75 BRUSHES Scrub Solid Back, 8 in. -... 1 50 Solid Back, 1 in. -... 1 76 Pointed Ends --------. 1 25 Stove SRAROT 1 80 No, 90 2 -- 2 00 Peerless 22. 2 60 Shoe No. 4-) _...... es 2 No, 2-0 22 3 00 BUTTER COLOR Dandelion -.--..---_--. 2 85 CANDLES Electric Light, 40 lbs. 12.1 Plumber, 40 Ibs. -.--. 12. Paraffine, 68 ~.------. 1 Tudor, 6s. per box -- 30 CANNED FRUIT Apples, No. 10 ~ 5 00@5 56 Apple Sauce, No. 10 7 5 Apricots, No. 2% 3 40@3 90 Apricots, No. 10 8 60@11 50 Blackberries, No. 10 8 50 Blueberries, No. 10 __ 15 00 No. 2 .-.. 3 25 Cherries, R.A., No. 2% 4 30 Cherries, No. 10 _.. 13 00 Peaches, No. 10 Pie 7 20 Peaches, No. 2% Mich 2 20 Peaches, 2% Cal. _._. 3 10 Peaches, 10, ,Cal. --_. 10 40 Pineapple, 1 sli. -.-. 1 60 Pineapple, 2 sli. --.. 2 65 P’apple, 2 br. sli. _._. 2 60 P’apple, 2%, sli. -.--. 3 50 P’apple, 2 cru. 3 00 Pineapple, 10 crushed 15 00 Pears, No. 2 00 Pears, No. 2% _..... 3 75 Raspberries, No. 2 blk 3 25 Raspb’s. Red, No. 10 11 50 Raspb’s Black, Ne: 30 11 00 Rhubarb, No. 10 -.... 4 75 Strawberries, No. 2 .. 3 25 Strawb’s “o. 10 -... 13 00 Clam Bouillon, 7 oz._ Chicken Haddie, No. 1 Fish Flakes, small __ Cod Fish Cake, 10 oz. Cove Oysers, 5 oz. __ Lobster, No. %, Star Shrimp, 1, wet ______ Sard’s, % Oil, Key __ Sard’s, % Oil, Key __ Sardines, % Oil, k’less Salmon, Red Alaska_ Salmon, Med. Alaska SasSlmon, Pink, Alaska 2 1 Sardines, Im. \%, ea. 10@22 Sardines, Im., \, ea. 25 Sardines, Cal. __ 1 35@2 25 Tuna, %, Curtis, doz. 3 60 Tuna, \s, Curtis, doz. 2 20 Tuna, % Blue Fin _. 2 25 Tuna, 1s, Curtis, doz. 7 00 bo co CI OTR bo DO me PO to bo Bo Go Ne an on CANNED MEAT Bacon, Med. Beechnut 2 70 Bacon, Lge. Beechnut 4 50 Beef, No. 1, Corned__ 2 75 Beef, No. 1, Roast __ 3 25 Beef, 2 oz., Qua., sli. 1 35 Beef, 3% oz. Qua. sli. 2 25 Beef, 5 oz., Am. Sliced 2 90 Beef, No. 1, B’nut, sli. 4 50 Beefsteak & Onions, s 3 70 Chili Con Car., 1s ... 1 35 Deviled Ham, %s -_._ 2 20 Deviled Ham, %s --.. 3 60 Hamburg Steak & Onions, No. 1 ~..__. 3 15 Potted Beef, 4 oz. _... 1 10 Potted Meat, % Libby 52 Potted Meat, % Libby 90 Potted Meat, % Qua. 85 Potted Ham, Gen. % 1 45 Vienna Saus., No. % 1 45 Vienna Sausage, Qua. 95 Veal Loaf, Medium __ 2 25 Baked Beans Campbells __....._._. 1 05 Quaker, 18 oz. ----__ 95 Fremont, No. 2 .-... 1 25 Snider, No. 1 ~.- 2.2 1 10 Snider, No. 2 ~._-..-. 1 25 Van Camp, small -... 90 Van Camp, med. __.. 1 15 CANNED VEGETABLES Asparagus No. 1, Green tips -... 3 75 No. 2%, Large Green 4 50 W. Beans, cut 2 1 75@2 25 W. Beans, 10 ........ 8 00 Green Beans, 2s 1 65@2 25 Green Beans, 10s -._ @8 00 L. Beans, 2 gr. 1 35@2 65 Lima Beans, 2s,Soaked 1 25 Red Kid., No. 2 -.__ 1 35 Beets, No. 2, wh. 1 75@2 40 Beets, No. 2, cut 1 45@2 35 Corn, No. 2, stan. -. 1 15 Corn, Ex. stan. No. 2 1 40 Corn, No. 2, Fan. 1 80@2 35 Corn, No. 10 -. 8 00@10 i5 0 Hominy, No. 3 -_..._ 11 Okra, No. 2, whole _. 2 16 Okra, No. 2, cut -... 1 76 Mushrooms, Hotels -. 382 Mushrooms, Choice, 8 oz. 35 Mushrooms, Sur Extra 50 Peas, No. 2, B. J. -... 1 36 Peas, No. 2, Sif, SU 1 85 Peas, No. 2, Ex. Sift. od eee 2 25 Peas, Ex. Fine, French 25 Pumpkin, No. 3 1 60@1 76 Pumpkin, No. 10 5 00@5 50 Pimentos, %, each 12@14 Pimentoes, %, each __ 27 Sw’'t Potatoes, No. 2% 1 75 Sauerkraut. No.3 1 45@1 75 Succotash, No. 2 1 65@2 50 Succotash, No. 2, glass 2 80 Sp‘nach, No. 1 ~______ 1 25 Spinach, No. 2__ 1 60@1 90 Spinach, No. 3_. 2 25@2 50 Svinach. No i0_ 6 50@7 00 Tomatoes, No. 2 ___._. 1 60 Tomatoes, No. 3 -... 2 25 Tomatoes, No. 10 _... 7 00 TRADESMAN Bar Goods Mich. Sugar Ca., 24, 5c 75 Pal O Mine, 24, 5c ~___ 75 Malty Milkies, 24, 5c -. 75 Lemon Rolls -.--.---.. 75 Tru Inv, 24, S¢ 2.2. 75 No-Nut, 24, S¢ --.- 0. 75 CATSUP, Beech-Nut, small -___ 1 65 Lily of Valley, 14 oz... 2 26 Lily of Valley, % pint 1 66 Sniders, 8 oz. ------.. 1 50 Sniders, 16 oz. —....- 2 36 Quaker, 10 oz. ------ 1 35 Quaker, 14 oz. ...-_. 1 90 Quaker, Galon Glass 12 50 Quaker, Gallon Tin -_ 8 50 CHIL! SAUCE Lilly Valley, 8 oz. -. 2 25 Lilly Valley, 14 oz. -. 3 25 OYSTER COCKTAIL Sniders, 16 oz. ~----- 3 15 Sniders, 8 oz. CHEESE Roguefort 220-0 45 Kraft, small items 65 Kraft, American -. 1 65 1 1 Chili, small tins -. 1 Pimento, small tins 1 65 Roquefort, sm. tins 2 Camembert, sm. tins 2 Wisconsin Daisy ----- Wisconsin Flat ~_-_-. New York June CHEWING GUM Adams Black Jack ---.. 65 Adams Bloodberry --.. 65 Adams Dentyne ------ 65 Adams Calif. Fruit -- 65 Adams Sen Sen 6 Beeman’s Pepsin ------ 65 Beechnut Wintergreen. Beechnut Peppermint-_- Beechnut Spearmint -- Doublemint Peppermint, Wrigleys -- 65 Spearmint, Wrigleys -- 65 Juicy Bruit 65 Krigley’s P-K -.-.-.--- 65 WIRD oo 65 Veabery 252. 65 COCOA 0 AeA ou HAARLEM I 4 Droste’s Dutch, 1 Ib._. 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % Ib. 2 35 Droste’s Dutch, 5 Ib. 60 Chacolate Apples -.-. 4 50 Pastelles, No. 1 __.. 12 60 Pastelles, % Ib. ------ 6 60 Pains De Cafe __.__-_ 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles ______ 215 1 lb. Rose Tin Bon Bone 2 18 C0 7 oz. Rose Tin Bon AB 00 13 oz. Creme De Cara- Que 22.6 13 20 12 oz. Rosaces -__..-- 10 80 1% lb. Rosaces ___---_- 7 80 ¥% Ib. Pastelles ______ 3 40 Langvres De Chats -_.4 80 CHOCOLATE Baker, Caracas, %s __-. 37 Baker, Caracas, %s _._. 35 sLOTHES LINE Pemp, 50 ft. _.__ 2 00@2 25 Twisted Cotton, BO fh : 3 50@4 00 Braided, 50 ft. ___..__ 2 25 Sash Cord -____- 3 50@4 00 COFFEE ROASTED Worden Grocer Co. 1 Ib. Package Melrose 2.23 30 PAR Orty oe 18 unter so. 33 Nedrow. =... 5.02 32 Morton House -----__- 40 MONO oo 2 31 Royal Club —-..... 27 McLaughlin’s Kept-Fresh Coffee Extracts M. Y., per 100 ------ Frank's 50 pkgs. -. 4 25 Hummel’s 50 1 Ibe 10% CONDENSED MILK Leader, 4 doz. 7 00 Bagie, 4 doz: ...-=... 9 60 MILK COMPOUND Hebe, Tall, 4 doz. --. ¢ a0 Hebe. Baby, 8 doz. -. 4 40 Carolene, Tall, 4 doz. 3 80 Carolene, Raby ------ 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. _. 3 90 Quaker, Baby, 2 doz. 3 80 Quaker, Gallon, % doz. 3 80 Carnation, Tall, 4 doz. 4 35 Carnation, Baby, 8 dz. 4 25 Oatman’s Dundee, Tall 4 35 Oatman’s D’dee, Baby 4 25 Every Day, Tall .--- 4 25 Every Day, Baby --.- 4 25 Pet, Tal oe 4 35 Pet, Baby, 8 oz. ---. 4 25 Borden’s Tall ~__----- 4 35 Borden’s Baby ---.-. 4 25 CIGARS G. J. Johnson’s Brand G. J. Johnson Cigar, 0G oo 75 00 Worden Grocer Co. Brands Airedale - 35 00 Havana Sweets -_-.. 35 00 Hemeter Champion... 37 50 Canadian Club ___-_-_ 35 00 Robert Emmett --.. 75 00 Tom Moore Monarch 76 00 Webster Cadillac -... 75 00 Webster Astor Foil. 75 00 Webster Knickbocker 95 00 Webster Albany Foil 95 Bering Apollos -..-.. 95 00 Bering Palmitas -. 115 00 Bering Diplomatica 115 00 Bering Delioses -... 120 00 Bering Favorita -... 135 00 Bering Albas -_--_- 150 vu. CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 18 Horehound Stick, 5c -. 18 Mixed Candy Kindergarten — _.._____ TiOSOGh oo French Creams ~- Paris Creams _- Grocers Fancy Mixture Fancy Chocolates 5 lb. boxes Bittersweets, Ass’ted 1 75 Milk Chocolate A A 1 75 Nibble Sticks ____.._ 1 75 Chocolate Nut Rolls — 1 "5 Magnolia Choc _____ 1 25 Bon Ton Choc. ______ 1 50 : Gum Drops Pails ARO ee 16 Champion Gums --___.. 16 Challenge Gums -_____ 14 Jelly Strings -...______ 18 Lozenges Pails A. A. Pep. Lozenges _. 15 A. A. Pink Lozenges —_ 15 A. A. Choz. Lozenges_. 15 Motto Hearts __________ 19 Malted Milk Lozenges __ 21 Hard Goods Pails Lemon Dro 19 Anise Sauares ________ Peanut Squares _______ 17 Cough Drops Putnam's Smith Bros. Luden’s February 5, 1930 Package Goods Creamery Marshmallows 4 0z. pkg., 12s, cart. 85 4 oz. pkg., 488, case 3.40 Specialties Pineapple Fudge ______ 18 Ital.an Bon Bons ______ 17 Banquet Cream Mints_ 23 Silver King M.Mallows 1 15 Handy Packages, 12-10c su COUPON BOOKS 50 Economic grade 3 50 100 Economic grade 4 5v 500 Economic grade 20 00 1000 Economic grade 37 5y Where 1,000 books are ordered at a time. special- ly printed front cover is furnished without charge CREAM OF TARTAR © lb: boxes 43 DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 15 N. Y. Fey., 14 oz. pkg. ie” Apricots Evaporated Choice Sco ge Evaporated, Fancy ____ 2x Evaporated, Slabs _____ 18 Citron 10 tb. box, 2 40 Currants Packages, 14 oz. oe 8 Greek, Bulk, lb. ______ 18 Dates Dromedary, 365 Looe 6 75 Peaches Evap. Choice _._. | 19 Peel Lemon, American _____ 30 Orange, American _____ 30 Raisins Seeded, bulk ________ 8 0 Thompson’s s’dless blk 07% Thompson’s seedless, ee ee Seeded, 15 oz, ________ Hg California Prunes , 25 Ib. boxes__@13% . boxes__@14% . boxes__.@15% . boxes__@17 . boxes__@19 . boxes__@23 Hominy Pearl, 100 Ib. sacks Macaroni Mueller’s Brands 9 oz. package, per doz. 1 30 9 0Z. package, per case 2 60 -. 3 50 Bulk Goods Elbow, 20 Ib. ________ 08% Egg Noodle, 10 lbs. __ 14 Pearl Barle Chester _____.. a 3 75 0000 es 7 00 Barley Grits ~________ 5 00 Sage East India se eee 10 Taploca Pearl. 100 lb. sacks __ 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant __ 3 50 Jiffy Punch 3 doz. Carton ________ 2 25 Assorted flavors. FLOUR V. C. Milling Co. Brand Lily White _.________ 8 30 Harvest Queen ______ 7 50 Yes Ma'am Graham, O06 2 20 FRUIT CANS Mason F. O. B. Grand Rapids Half pint | 7 50 One pint... 2 = 7 15 One quart ___.._- ___ 9 10 Half Sallon . tN 12 15 Ideal Glass To Half pint 2.00. | . - 9 00 One pint 9 30 ne (Quart ooo 11 15° Half gallon __________ 15 40 cee IR piconet OE iccapeaninas ®: waniaseale February 5, 1930 MICHIGAN TRADESMAN GELATINE Jell-O; 3 doz. .------- 2 85 Minute, 3 doz. ------ 4 05 Plymouth, White ---- 1 55 Quaker, 3 doz. ------ 2 25 JELLY AND PRESERV eo re, 30 lb. pails ---- 3 3 Pee | 30 Ib. pails 1 85 Pure, 6 oz., Asst., doz. 90 Pure Pres., 16 0z., dz. 2 40 JELLY GLASSES 8 oz., per doz. OLEOMARGARINE Van Westenbrugge Brands Carload Distributor Nucoa, 1 Ib. ---------- 21 Nucoa, 2 and 5 Ib. --- 20% Wilson & a Brands Ned) oe 24 SS 8 Special Roll ----------- 19 MATCHES Swan, 144 -_--------- 4 20 Diamond. 144 box --- 5 00 Searchlight. 144 box__ 5 00 Anio Red Tuabel. 144 bx 4 20 Ohio Blue Tip, 144 box 5 a0 Ohio Blue Tip. 720-1c 4 00 *Reliable, 144 ------- 3 90 *Federal. 144 ------ 5 00 *1 Free with Ten. Safety Matches Quaker, 5 gro. case--- 4 25 NUTS—Whole Almor.ds, Tarragona—- . Brazil, New -------- 1 Fancy Mixed -------- 24 Filberts, Sicily ------ 22 Peanuts, Vir. Roasted 11 Peanuts, Jumbo, std. 13 Pecans, 3, star ------ 25 Pecans, Jumbo ------ - Pecans, Mammoth -- 5 Walnuts, Cal. ---- zi Hickory -------------- Salted Peanuts Fancy, No. 1 ---------- 14 Shelled Almonds Salted -------- 95 Peanuts, Spanish . 125 lb. bags --------- 12 Wilberts —.-. 32 Pecans Salted -------- 82 Walnuts Burdo -------- 60 MINCE MEAT None Such, 4 doz. --- 6 47 uaker, 3 doz. case .. 3 50 ee Kegs, wet, Ib. 22 OLIVES 4 oz. Jar, Plain, doz. 1 35 10 oz. Jar, Plain, doz. 2 35 14 oz. Jar, Plain, doz. Pint Jars, Plain, doz. Quart Jars, Plain, doz. 1 Gal. Glass Jugs, Pla. 5 Gal. Kegs, each 3% oz. Jar, Stuff., doz. 6 oz. Jar, Stuffed, doz. 9% oz. Jar, Stuff., doz. 1 Gal. Jugs, Stuff., dz. bt 1 ODS om DO et 00 on PARIS GREEN “4 Bel Car-Me Brand 24 1 lb. Tin 8 oz., 2 doz. in case ---- 15 Ib. pails ------------- 25 lb, pails -r2-c-2--2-"> PETROLEUM PRODUCTS From Tank Wagon Red Crown Gasoline -_ 19.7 Red Crown Ethyl ---~ 22.7 Solite Gasoline 22.0 In fron Barrels Perfection Kerosine -_ 14.6 Gas Machine Gasoline 38.1 V. M. & P. Naphtha__ 18.8 1SO-VIS MOTOR OILS In tron Barrels larine lron Barrels Soectal Heavy = -o.0 Extra heavy --------- Polarine ‘“‘F”’ Tranmission Oil -_--- Finol, 4 oz. cans, doz. 1 Finol, 8 oz. cans, doz. 2 Parowax, 100 lb. 8. Parowax, 40, 1 lb. -. 8 Parowax, 20, 1 Ib. 8 AAPAAAANRD HAA AAA a ear LIS. ry Witt i Bet. pvr TS aa 12 pt. cans 3 00 12 at. cans 5 00 Semdac, Semdac, PICKLES Medium Sour 5 gallon, 400 count -- 4 75 Sweet Small 16 Gallon, 2250 -.-.._ 24 60 5 Gallon, 759 ~_------ 9 75 Dill Pickles Gal. 40 to Tin, doz.__ 10 25 No. 2% Tina —._.____ 2 26 32 oz. Glass Picked. 2 76 32 oz. Glass Thrown 2 40 Dill Pickles Bulk x 5 Gal., 200 ---------- 25 16 Gal., 650 _.._______ 11 25 45 Gal., 1300 -------- 30 00 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 65 Torpedo. per doz. 2 25 Blue Ribbon, per doz. 4 25 POTASH Babbitt’s, 2 doz. 275 FRESH MEATS Beef Top Steers & Heif. 24 Good St’'rs & H’f 15%@22 Med. Steers & Heif. 9 Com. Steers & Heif. 16@18 Veal On oe 21 Good —.... 19 Medium ..-..-- 16 Lamb Spring Lamb ---------- 24 Good 2) 20 24 Modium 22... 22 Poor 22 Pork Boin, med. 1. ou 20 Putte: 2 19 Shoulders -~--~--------- 16 Spareribs -.. 2. 16 Neck bones ----------- 07 Trimmings -------~- pone Ee PROVISIONS Barreled Pork Clear Back -. 25 00@28 00 Short Cut Clear26 00@29 00 Dry Salt Meats D S Bellies -. 18-20@18-16 Lard Pure in tierces -.-_. 12 60 lb. tubs -.__-advance % 50 lb. tubs _.._-advance % 20 lb. pails ___.advance % 10 lb. pails _...advance % 5 lb. pails _-__-advance 1 3 lb. pails ___-advance 1 Compound tierces -_-_ 12 Compound, tubs ------ 12% Suasages Boogie a2) 18 PRVGR: 22 18 Frankfort Ove ae 31 Veal oo Tongue, Jellied _ Headcheese Smoked Meats Hams, Cer. 14.16 lb. @26 Hams, Cert., Skinned TGsES TD. oo ee Ham. dried beef Knuckles ~.-_____ 42 California Hams -_ 17 Picnic Boiled - Hama; 20 20 es Boiled Hams -_.___ in Minced Hams ______ Bacon 4/6 Cert. 24 o30 Beef Boneless, rump 28 00@34 00 Rump, new __ 29 00@32 00 Liver Beet 17 Cal ee 55 Pork oe 10 RICE Fancy Blue Rose -_.. 05% Mancy Head 07 RUSKS Dutch Tea Rusk Co. Brand. 36 rolls, per case ____ 4 26 18 rolls, per case ____ 2 25 12 rolls, per case ____ 1 50 12 cartons, per case _. 1 70 18 cartons, per case __ 2 55 36 cartons, per case __ 5 00 SALERATUS Arm and Hammer -_. 3 75 SAL SODA Granulated, 60 Ibs. cs. 1 35 Granulated, 18-2% Ib. packages —_._._.-_. 1 20 COD FISH Middies —.o.0 20 Tablets, % Ib. Pure __ 19% OZ, 2220 1 40 Wood boxes, Pure _. 30% Whole Cod 0-3. 11% HERRING Holland Herring Mixed, Kegs -_-.---- 1 00 Mixed, half bbls. -_.. 9 75 Mixed, bbls. -.._--__ 17 50 Milkers, Kegs —_---- 10 Milkers, half bbls. -_ 9 75 Milkers, bbls. ------ 18 50 K K K K Norway __ 19 50 § Whe pails =. 1 40 Cut hunch .22 1 50 Boned, 10 lb. boxes __ 16 Lake Herring % Bbl., 100 Ibs. -__. 6 50 Mackeral Tubs, 60 Count, fy. fat 6 00 Pails, 10 Ib. Fancy fat 1 50 White Fish Med. Fancy, 100 Ib. 13 00 SHOE BLACKENING 2 in 1, Paste, doz. --. 1 35 B. Z. Combination, dz. 1 35 Dri-Foot, doz. ----.- 00 Bixbys, Dozz. -...-..- 1 35 Shinola, doz. --.----- 90 STOVE POLISH Blackne, per doz. -_ 1 35 Black Silk Isiquid, dz. 1 40 Black Silk Paste, doz. 1 25 Enameline Paste, doz. 1 35 Enameline Liquid, dz. 1 35 E. Z. Liquid, per doz. 1 40 Radium, per doz. __-. 1 35 Rising Sun, per doz. 1 35 654 Stove Enamel, dz. 2 80 Vulcanol, No. 5, doz. 95 Vulcanol, No. 10, doz. 1 35 Stovoil, per doz. --_-- 3 00 SALT Colonial, 24, 2 lb. _--. 95 Colonial, 36-1% —_-_-- 1 25 Colonial, Iodized, 24-2 1 50 Med. No. 1 Bbls. ---- 2 85 Med. No. 1, 100 lb. bk. 95 Farmer Spec., 70 lb. 9% Packers Meat, 50 Ib. 5 Crushed Rock for ice cream, 100 Ib., each 8 Butter Salt, 280 Ib. bbl.4 24 Bloek:, 50 Ib. —._. 40 Baker Salt, 280 Ib. bbl. 4 10 24, 10 lb., per bale --_. 2 45 50. 3 Ib., per bale -_-_ 2 85 28 bl. bags. Table __._. 42 Old Hickory, Smoked, G10 1p, coe 50 Free Run’g, 32 26 oz. : - Five case lots Todized, 32, 26 oz. Five case lots ------ 2 30 BORAX Twenty Mule Team . packages -- 3 = . packages __ 4 35 . packages __ 4 00 SOAP Am. Family, 100 box 6 Crystal White, 100 -_ 4 Big Jack, 60s —_--~--- 4 Fels Naptha, 100 box 5 & Flake White, 10 box 4 Grdma White Na. 10s 3 Jap Rose, 100 box -_-. 7 § Fairy, 100 box —_..... Palm Olive, 144 box x 50 Lava, 100 box __- Octagon, 120 --.- Pummo, 100 box ---- : Sweetheart, 100 box -_ 5 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 lege. ¢ Fairbank Tar, 100 bx 4 00 Trilby Soap, 100. 10c 7 25 Williams Barber Bar, 9s 50 Williams Mug, per doz. 48 CLEANSERS ort 4 wera ts 4 z Lins si aeons 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 18s, box 1 90 Bon Ami Cake, 18s --1 62% Brilla 2 85 Climaline, 4 doz. -_-. 4 20 Grandma, 100, 5c ---. 3 60 Grandma, 24 Large >.___ Knitted Ensemble Is Colorful. The three piece knit ensemble is again with us for this spring and in colors that are soft but full of tone, ranging from the yellow of butter tone through the tans and hennas to rose and purple with some light navy blue. Skirts may be pleated on each side of the front, circular flare, and mounted on a yoke band The sweater and coat are usually collarless, although various smart self trimmings takes away any harsh line. Coat and skirt match in color and pat- tern while the pullover may be a tone or two lighter with gay bands of the skirt color appliqued or woven into the garment. Knitted dresses are also shown but these are not in such high fashion as the suits. Weaves are more or less fancy and in solid colors there are lacy effects. The new skirts definitely put the knitted apparel in a new class and even a last year’s suit is old fashioned, so the merchant has a virgin field to cover with this merchandise. ———— +- 2 >___ Piece Goods Smartly New in Weave. Old fabrics are enjoying a fabric re- vival this spring such as cotton shan- tung in the natural gray, and pastel printed cotton nets,- dotted swisses, and the favored kerchief lines, gaily printed broadcloths and fine print cloths. In the silk end there are many rough weaves, such as Suntang, Ruff- swah and Shantung, with silk piques for sports, as well as the usual flat and All sheer silks are in In rayons it is a season when or knit in a wide tones, canton crepes. demand. stvle has dominated such weaves as rayon pique, rayon crepe and rayon taffeta. Woolens are also in style in the lacy tweeds, the basket weaves and novel- ties that are smart in color for suits and coats. Colors in all fabrics show the dom- inance of black, of the tan range, the new greens and reds for spot selling are good. Gray has a place as has yel- low for later selling. Clear tones are wanted. ++ Hosiery Chooses Nine Colors. Hosiery fashions show the narrow heel is growing more important. Hems are wider but silk from tip to toe is still demanded so the longer skirt has not made any difference. Colors are featured as follows: Sunhask and Blonde Dore are the new = sunburn tones with a gold cast Plage is a new sand tone; Rendezvous is a dark sand for blue and dark brown shoes; Mus- cadine is a mauve with a gray cast for formal wear; Beige Claire is a new bisque to match the shoes of this same tint; Rosador, Drean: Pink and Ivoire are three new evening shades, the lat- ter a close rival of the egg-shell tint of last summer. Chiffons dominate all selling with semi-chiffons, service and_ sheerest types for evening wear in the order named. Chiffon lisles in tans are good for sports and tailored wear. ——_- +. Hand Bags Complement the Costume. Two types of bags have fashion favor: The underarm pouch, and the fold over envelope. This season it is quite the thing to have the dress and bag fabric the same, and of course the old idea of matching or contrasting color remains as strong as ever. In fabrics there is calf for the every- day business use, reptilian leathers continue in popularity with spring style favor accenting watersnake. Fab- rics will have a style position; too, and be in linen, plain or embroidered and in the shantung that is to be had in the off-white or the pastel tones. For the frames, many are invisible, completed with enamel, fancy metal or crystal snaps, clasps, etc. —_—__ 2 .___— Summer Toys Are Profitable. Merchants are finding that there is a nice profit to be had by featuring summer toys—bicycles, sand and beach toys, dolls, out-door games, doll-car- riages, wheel-barrows, wagons, hoops, skipping ropes, marbles, etc. There are always birthdays, and there are al- ways special parental rewards being made. A window of these, off and on during the spring, and a case dispiay in the children’s department, as well as some of the larger toys is merely using department floor space instead of storage room, and the former is good for spot business. The market offers many of these summer types, and advertising campaigns on selling. +++ Idle Floor Space Can Work. There are idle floor spaces in nearly every grocery store. Here’s a way to put them to work. Get yourself enough wire baskets to fill these gaps without being in the way of customers. Fill each basket with an attractive display of merchan- dise and attach to each a card with the words “Self-serve’ and the price of the item. Use only popular-priced goods. The more ten cent items you display the more merchandise you'll sell. Change these basket displays once or twice a week so customers will get used to looking them cover to see what’s new. —_+->—_____ Ensembles or Suits? Suits have the fashion horizon for a couple of springs and this season it seems as if a woman will purchase a suit or at least a suit en- semble, which has the coat three-quar- ter length and the lining the same as the frock, which means silk in a smart print. The suit is possibly hip or finger-tip length and is worn with a snugly fitted skirt over the hips that flares, or else is box pleated, and a tuck-in blouse or shirt of linen, batiste, satin or flat crepe is the same as the coat lining. Tweeds, broadcloths, tricos and basket weave woolens form the suiting materials in very light weights. been on —»++>____ Just as every grain of gold is valu- able and precious, so is every moment of time. Sox Subdued in Color. French lisle for every day with a tiny rib, and a neat clock is the basis of much selling of style in men’s sox. Soft tans, grays and some claret tones with much black constitute basic shades. Silks are in similar colors but black is first in volume selling. No longer can a caddy spot a new golfer by the léudness of his sox for 1930 styles are quiet, sober and there is little pattern, but colors that are new such as delicate gray, blues and greens like sea-spray, peach, canary yellow, and much white, and the ribbed hose are given fashion endorsement to complete the knickers of flannel or linen. —_+++____ Cottage Sets Used in Cities. Cottage curtain sets continue the outstanding item in the active Spring trading reported by manufacturers of curtains and curtain materials. De- mand for this type of curtain is con- fined chiefly to urban centers, where apartment house dwellers are using them on windows of breakfast nooks and in kitchens. New lines of trim- mings for bedrooms are expected to he in demand in the next two weeks, and sets of bedspreads, window curtains and bureau scarfs to match are being assembled. They feature voiles in pastel tinted prints. —_——_ 2 —___ Electrical Goods Reduced. New lines of electrical appliances, in which reductions of from 3 to 10 per cent. have been made in the prices of coffee urns, waffle irons and similar items, are being inspected by buyers in that branch of trade. Manufacturers insist that the concessions are du* solely to reductions in manufacturing costs. Chromium-plated goods are seen to a greater extent this year than last and have been purchased freely by buyers from stores in large cities. These products, however, have not so far proved as popular in the rural districts. ——_-++___ Popular Price Hose Trade Upset. Heavy stocks in the hands of manu- facturers have contributed to an upset condition in the popular-priced men’s and women’s hosiery market. Men's fancy pattern hosiery has felt the brunt of the condition up to the present and goods offered last year at $1.75 per dozen are now being marketed at prices as low as $1:40 per dozen. As an ind:cation of the stocks on hand in some mills, a manufacturer this week was able to make immediate delivery on an unexpected order which involved over 13,000 dozen pairs. —_2 2 >—___ Urges Drive on Home Furnishings. Calling attention to the greater in- terest in being shown by consumers, the Wall Paper Association of the United States is urging retailers to respond by mak- ing a special drive for Spring business. The trend, this group claims, is prov- ing a boon to all interests catering to home decoration and can be made par- ticularly profitable for retailers of wall paper. Data on merchandising, ad- vertising and proper home decoration have been assemp!ed by the organiza- tion for the use of its membership. home — furnishings \ i a ' / February 5, 1930 Arrive At Cost Which Shall Be Exact. (Continued from page 20) consider discounts. I refer now to time discount. Quantity or deal dis- counts are another matter. Time dis- count is not a concession in cost. A time discount is a capital earnings. A man takes a discount because he has the money. That, then, is distinct capital earnings, different altogether from merchandise earnings. Shoes, or anything else, should be charged into merchandise purchase account at in- voice cost, plus every charge—trans- portation, drayage and any contingent expense, such as possible shrinkage. Market changes is another item to consider at inventory time. After the shoes have been received and marked, if the market declines, the difference in stock on hand should be accurately ascertained, computed and charged up to profit and loss and merchandise account should be credited with the decline. If there is an advance, re- verse the process. Advance prices, compute total of enhanced cost on stock on hand, charge the enhance- ment to merchandise. You need not credit to profit and loss, because that will show up at inventory time. All these, you see, are efforts to ar- rive at cost which shall be exact. Nothing can possibly be more import- ant than this. Yet it is a fairly simple task if we will think out just such questions as we go along. Paul Findlay. —_++>—____ Problems of Small Town Stores. (Continued from page 19) Would a customer be impressed im- mediately upon entering that he is coming into a successful store? Did you ever consider how important it is that your trade, when they walk into your store, have the feeling that they are entering a successful store? Have a successful look to your store. That starts with your own appearance and that of your men. There are many little things you can do to give this impres- sion. Give a list of prices at which shoes are sold and what lines are carried. We learn lots from that. If he has two very closely competing arch lines we know immediately that he is not a good merchant for the simple reason that he’d be far better off with one good line and plenty of sizes than, probaby, broken up sizes in two or three lines of arch type shoes to fill the same demand. . This man must check closely all sales promotion efforts and send news- paper clippings of recent advertising used. So many of us don’t pay as much attention to our advertising as we should. If you think enough of advertising to spend your money for it, during 1930 resolve to see that it is properly prepared. Remember that when an advertisement runs in the newspaper over your name it is your printed bond. Let it be something that will in a large measure convey to the public, in its well ordered appear- ance, that it is coming from a success- ful store. He gives a description or secures a photograph of windows or the store front. He notes particularly whether modern, new fixtures are in use and MICHIGAN describes the type. Do you realize that a little money spent for a new set-up of window fixtures of a modern type would do you more good than to de- velop all the special sales you can think of? Over a six or eight or ten week period you would probably at- tract a lot of new trade and ultimate- ly sell as much as you would on a sale, and at less cost. Window fixtures change yearly. You should change them every year. The time has passed when you can get a set of window fixtures and use them five years. If you have sev- eral stores, you might have a series of them that can travel from one store to another; but if you have only one store, done’t stand back on the little new, almost expense necessary to put in a modern set of window fixtures. In making this survey we applied this yardstick not to one merchant but all of them and we were glad to find outstanding merchants in those cities into which we contemplate going. When you find outstanding merchants, you invariably find a good town. —_+ 22> Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Jan. 21—We have to-day received the schedules, reference and adjudication in the matter of Morris Brothers Hardware Co., a partnership composed of John E. Morris and Harry E. Morris, Bankrupt No. 4008. The mat- ter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupts are residents of Comstock Park, and their occupation was that of a hardware dealer. The schedule shows assets of $6,482.36 with liabilities of $10,597.08. The first meeting of creditors will be called promptly, note of which will be made herein. The list of creditors of said bankrupt is as follows: Comstock Park State Bank ------ $225.00 Abby & Imbrie, New York ------ 224.86 Abfalter Buick, Grand Rapids -~ 69.35 Ackerman Electric Co., Grand Rap. 74 Auto Parts Dist. Co., Grand Rapids 65.48 Brown & Sehler Co., Grand Rapids 638.04 Alfred Brown Seed Co., Grand R. 29.12 Buhl Sons Co., Detroit —.____-____ 21.18 James Boye, Milwaukee ---------- 20.30 Central West Pro. Co., Grand R. 8.50 Condon Bros. Seed Co., Rockford 40.15 Cataraugus Cutlery Co., Little Valley. N. Yo 2 23.34 Cummings Bros., Grand Rapids_. 177.82 Eclipse Machine Co., Prophets- ionn, 1. |... 21.50 Floriss Mfg. Co., Carson City ---. 29.00 Favorite Stove & Range Co., Pigua, Obio 2 6.15 Fulkersen Bros., Puxico, Me. ---. 44.28 Great Wesern Oil Co., Grand Rap. 62.04 Goodrich Tire & Rubber Co., G. R. 99.54 Hayden Supply Co., Grand Rapids 170.21 Hazeltine & Perkins Drug Co., G.R. 65.48 Lawrence Bros., Sterling, Ill. —--- 51.23 Morley Bros., Saginaw —---------- 789.97 M.chigan Hardware Co., Grand R. 3,404.10 Mills Paper Co., Grand Rapids -- 256.72 Michigan Farmer, Detroit -------- 35.00 New Jersey Wire Cloth Co., Tren- ton 133.57 National Brass Co., Grand Rapids 8.66 National Retail Hardware Associa- tion, Aceos, Ind. == 8.45 Olive Plow Co., Grand Rapids -. 1.89 Perfection Store Co., Cleveland ~- 576.48 Pittsburgh Plate Glass Co., G. R. 189.61 Radio D.strict Co.. Grand Rapids 35.00 Republic Paint & Varnish Co., @hiegeO 220 199.38 Steketee Radio Shop, Grand Rapids 5.00 Sherwood Hall Co., Grand Rapids 183.61 Sargent Specialty Co., Muskegon 21.75 J. Seven Co., Grand Rapids —--~ 1,255.49 Schantz Temple Co., Grand Rapids 1.70 Tanglefoot Co., Grand Rapids 13.50 Timmer & Tepper, Grand Rapids 245.42 Teeter Gait Co., AHegan -___.__ 18.00 West Michigan Fair Ass’n., G. R. 50.00 Whitaker Mfg. Co., Chicago —-__~ 108.39 No Leak Waterproof Co., Toledo 56.49 National Mfg. Co., Sterling ~----- 91.45 Cc. L. Morris. Grand Rapids —~---- 800.00 Art Stove Co., Detroit --.------- : Steketee’s, Grand Rapids -_------ 40.00 Citizens Bank, Grand Rapids ---- 100.00 Merchants Service Bureau, G’d R. 25.00 Commercial Credit Co., Grand R. 25.00 Fenn Sled Co., Charlotte -_---___ 27.00 National Association Business Brokers, Grand Rapids --_-~-- 350.00 Jan. 21. On this day was held the sale of assets in the matter of Henry Wirth, Bankrupt No. 3978. The trustee was present in person. The official auctioneer was present in person. Bidders were present in person. The stock, fixtures, furniture and equipment of the estate, TRADESMAN subject to liens except taxes and except the exemptions of the bankrupt, were sold to N. J. Cox, of Grand Rapids, for $350. The sale was confirmed and the matter adjourned without date. On this day also was held the sale of assets in the matter of Ernest J. Plett, Bankrupt No. 3988. The trustee was present. The official auctioneer was present in person. Bidders were present in person. The small lot of stock offered for sale was sold to Fred G. Timmer, of Grand Rapids, for $38.50. The balance of the stock. fixtures, furniture and equip- ment was sold to C. Heusen, of Grand Rapids, for $1,050. The sale was ad- journed without date and confirmed. In the matter of William H. Chew, Bankrupt No. 4004. The funds have been received and the first meeting of cred- itors has been called for Feb. 7. In the matter of Morris Brothers, Bankrupt No. 4008. The funds have been received and the first meeting of cred- itors has been called for Feb. 7. In the matter of Clarence H. Fuller, Bankrupt No. 3997. The funds have been received and the first meeting of credit- ors has been called for Feb. 7. In the matter of John Fortuin, Bank- rupt No. 3/41, the trustee has filed his final report and account, and a final meeting of creditors was held Jan. 20. The bankrupt was present in person and represented by attorney M. R_ Bolt. Creditors and the trustee were repre- sented by attorneys Corwin, Norcross & Cook and by Hilding, Hilding & Tubbs. Claims were proved and allowed. The trustee’s final report and account was approved and allowed. An order was made for the payment of expenses of administration and a_ preferred labor claim, as far as the funds permit. There were no funds for dividends No objec- tions were made to the discharge of the bankrupt. The final meeting of creditors then adjourned without date, and the case w.ll be closed and returned to the district court, in due course. Jan. 22 We have to-day received the schedules, reference and adjudication in the matter of Perey W. Simmons, Bank- rupt No 4009. The bankrupt is a resi- dent of Plainwell, and his occupation is that of a solicitor. The schedule shows assets of $570 of which the full amount is claimed as exempt, with 1 abilities of $1,962.77. The court has written for funds and upon receipt of same the first meet- ing of. creditors will be called. note of which will be made herein. Jan 22. On this day was held the ad- journed first meeting in the matter of Jerome Hamlin, Bankrupt No. 3983. The bankrupt only was present in person. One creditor was present in person. The mat- ter then adjourned to Jan. 29. On this day also was held the first meeting, as adjourned, in the matter of A. Gust Glade, etc., Bankrupt No. 3982. The bankrupt was not present or repre- sented. The adjourned first meeting then adjourned to Jan. 29. In the matter of Martin J. Vandenhout, 3ankrupt No. 3705, the trustee of said estate has heretofore filed his final report and account, and a final meeting of cred- itors was held Jan. 20. The trustee was present and represented by attorneys Corwin, Noreross.& Cook. The bankrupt was present in person. The trustee's final report and account was considered and approved and allowed. Claims were proved and allowed. Bills for expenses of administration were allowed. An or- der was made for the payment of all ex- penses of administration, preferred claims, including taxes and for the dec- laration and payment to creditors of a first and final dividend of 100 per cent. and interest at the rate of 5 per cent. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and returned to the district court, in due course. Jan. 25. We have to-day rece:ved the schedules, referenence and adjudication in the matter of Arthur Adolph Roth, Bankrupt No. 4010. The bankrupt is a resident of Oneida township, Eaton county. and his occupation is that of a farmer and laborer. The schedule shows asstes of $14,400.20 with liabilities of $13,176.02. The court has written for funds and upon receipt of same the first meeting will be called, note of which will be made herein. Jan. 27. We have to-day received the schedules, reference and adjudication in the matter of John W. Norris, Bankrupt No. 4005. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Eaton Rapids, and his occupation is that of a laborer. The schedule shows assets Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich Phone Federal 1944. 31 of $240 of which the full amount is claim- ed as exempt, with liabilities of $732.27. The court has written for funds and upon receipt of same the first meeting of creditors will be called, note of which will be made herein. On this day also was held the first meeting of creditors in the matter of William V. Plank, Bankrupt No. 3992. The bankrupt was present in person and represented by attorneys Dunham & Cho- lette. No creditors were present or rep- resented. One claim was proved and allowed. No trustee was appointed. The bankrupt was sworn and examined with- out a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. On this day also was held meeting of creditors in the matter of Robert W. Braman, Bankrupt No. 3989. The bankrupt was present in person and represented by attorney Fred C. Temple. Creditors were present in person and rep- rsented by attorney Theo. I. Elferdink. One claim was proved and allowed. The bankrupt was sworn and examined with- out a reporter. C. W. Moore, of Belmont, was named trustee, and his bond placed at $100. The first meeting then adjourn- the first ed without date. On this day also was held the first meeting of creditors in the matter of Carl Anderson, Bankrupt No. 3991. The bankrupt was present in person. No oth- ers were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. In the matter of Bernard Maller, Bank- rupt No. 3959, the sale of assets was held BDee. 20. The trustee was present in person. The auctioneer was present in person. Several bidders were present in person. The stock in trade and fixtures of the estate were sold to Muskegon Upholstering Co.. of Muskegon, for $330. The sale was confirmed and the matter adjourned without date. Business Wants Department Advertisements inserted under this heac for five cents a word the first insertion and four cents a word fer each subse- quent continuous insertion. [f set in capital letters, double price. No charge tess than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are tco small to open accounts. HARDWARE AND IMPLEMENT STOCK FOR SALE—To settle an estate must sell hardware and implement stores and stocks. Stocks invoice around $20,000. Have been in business nearly forty years. Good farming community. J. M. Wil- liams Est., North Adams, Mich. 230 FOR SALE—The best hardware loca- tion in Central Michigan. Reason for selling, ill health. Stock inventories $5,- 000, fixtures $1,200. People interested must act immediately. Address No. 22 c/o Michigan Tradesman. FOR LEASE — Excellent location for men’s furnishings store. Reasonable rent. GRAND RAPIDS TRUST CO., Grand Rap'ds, Mich. 222 FOR LEASE—Excellent location for paint and wall paper business. Reason- able rent. GRAND RAPIDS TRUST CoO., Grand Rapids, Mich. 223 Cash—For your stock general merchan- dise or shoes, groceries, dry goods. Ad- dress No. 224, c/o Michigan Tradesman. 224 FOR SALE — BILLIARD PARLOR— Eleven tables. lunch, soft drinks. Good business. Only two pool rooms in a town of 16,000. J. Post, Holland, Mich. 226 FOR SALE—Well-established general store on good road, near Battle Creek. Splendid location, reasonable rent. No trades considered. Address No. 229, c/o Michigan Tradesman. 229 if you are interested in buying a busi- ness anywhere in the United States or Canada, write for our monthly bulletin. UNITED BUSINESS BROKERS, 2365 Ist National Bank Bldg.. Detroit, Mich. 157 For Sale — Solid oak tables, desks chairs and other office equipment. Used only a few months in office of a local broker. Cheap for cash. On display at our office. Tradesman Company. I OFFER CASH! For Retail Stores—Stocks— Leases—all or Part. Telegraph—Write—Telephone L. LEVINSOHN EV at eNO ta BO) ym hay Pr Kas Established 1909 © 32 ‘MICHIGAN TRADESMAN February 5, 1930 Stray Shots From U. C. T., Ladies Auxiliary and Salesman’s Club. The annual election of officers for the Salesman’s Club was held in the English room of Rowe Hotel at the regular meeting last Saturday, at 12:30 p. m. The committee on candidates had prepared the following ticket: President, John Dalton, Gilbert H. Moore. Vice-President, Clarence C. Myers, Harold D. Prendergast. Sec- retary-Treasurer, Homer R. Bradfield. Executive Committee, Loren Benjamin Teal. Herman Buff. Choice was made by ballot, but the candidates were most generous in resigning in favor of opponents. One candidate was so insistent on being generous to his op- ponent that the sergeant of arms, Bert C. Saxton, assumed charge of the sit- uation, and cleared the parliamentary atmosphere, and the brother seemed to be convinced that he was talking on an unpopular subject when he was speaking in favor of his opponent, for the club had decided that it wanted Gilbert H. Moore for president, who was one of the founders, and has been a staunch supporter of the organization since the time of its birth. The other officers elected were as follows: Harold D. Prendergast, Vice-President, Homer R. Bradfield, Secretary-Treasurer, Loren Benjamin Teal, Executive Com- mittee. The course of true love is said to never run smooth, but show me a lover who would enjoy it if it did. The vicis- situdes and uncertainties of life are never more in evidence than when a couple are about to be joined in wed- lock. Usually ones “friends” do enough for them, but it is a tough break when Lady Luck stacks the cards against two young lovers. Our genial brother, A. H. Brower, Grand Past Counselor of the Jurisdiction of Michigan, and holding membership in Jackson Coun- cil, No. 57, arrived in Grand Rapids on Dec. 23, 1929, having in his posses- sion, the necessary documents and state papers to mortgage the future of Mrs. Ada L. Pangburn, residing on Lafayette avenue, this city. Brother Brower learned when he arrived at the home of Mrs. Pangburn, she was suf- fering from a sprained ankle and could not leave her apartment, and to be married in her home, one or more witnesses would be required. “Al” im- mediately telephoned his old fraternal friends, Homer Bradfield, Allan Rock- well and L. V. Pilkington, but they were all away for the holidays. Things were looking rather serious for them, when brother Brower remembered the toastmaster at the annual banquet last year was Reverend Henry. A Meth- odist minister is a mighty good man to appeal to for help when you need a friend, and after renewing acquaint- ances over the phone, Reverend Henry assured Brother Brower that he would be a benedict in a very short time, and he hastened to the home of the bride with the necessary witness and the name Mrs. Ada L. Panburn, passed out of existence, and was supplanted by the name, Mrs. A. H. Brower. Brother Brower plans to retire from the strenuous commercial life, and after April 1 they will reside at his country home, two miles west of Concord, on M60, where the latch string will be out and the welcome mat will be down for all the boys who wear the crescent, and can give the sign of “Honors” to a Grand Officer. Grand Rapids Coun- cil wishes Brother Brower and wife a life of good health, harmony and hap- piness. Mrs. Bertron Rockwell, who has spent a few weeks visiting her parents, and her parents by adoption, Mr. and Mrs. Allen F. Rockwell, will leave during this week for her home in Potts- ville, Penn. Mr. Rockwell is manager of the Kresge Co. store at that place. Mrs. J. D. Martin, who was very active in U. C. T. circles a few years ago, but who now lives in Jackson, spent several days visiting her father, who lives on Plainfield avenue, and many other friends in the city. It was quite a shock to the members of No. 131 to learn that Brother Henry H. Albrecht had passed on to his final reward at Butterworth hospital last week. He was there for an opera- tion and complications developed quickly and he has answered the sum- mons of the Supreme Counselor of the Universe. He wilt be much missed in Council affairs. Interment at Oak Hill cemetery. Mrs. R. P. Dolson, Ethel avenue, Grand Rapids, returned recently from Minneapolis, where she had been call- ed by the death of a brother. The members of Council No. 131 extend their sympathy in this hour of gloom and sadness. The Ladies Auxiliary, of Council No. 131, held a benefit Bridge and Five Hundred party in the Council rooms. Saturday evening, which was a greater success than the committee in charge of it had allowed themselves to con- template. More than 125 tickets were sold. Valuable prizesz were awarded to the winners and also consolation prizes to those who were not so lucky. But to the scribe, the real party was in the serving of refreshments. The committee, consisting of Mrs. Henry T. Koessel, chairman, Mrs. L. L. Lo- zier, Mrs. A. Bosman, Mrs. Homer R, Bradfield, Mrs. H. C. Boynton, Mrs. E. T. Stearns, Mrs. N. Loeks, Mrs, William Dunbar, Mrs. G. J. Wagner, Mrs. D. M. Lyons had baked and brought to the Council rooms the most delicious cakes an epicure could imag- ine. There were plenty and the gen- erous servings, with that bracing cof- fee, and the salted nuts on the side, and the fine spirit of good-fellowship which prevailed everywhere, combined to make it an occasion that one would wish to duplicate whenever possible. The Auxiliary continues to grow and prosper. They are doing an excellent work which is much appreciated by Council 131. Once more we remind our members who read the Tradesman of the special meeting of Feb. 15, 1930. This meet- ing was called to tandle the initiations which would normally be handled on March 1 at the annual meeting. This is a long step in the right direction, as the initiations at the annual meeting are too hurried and rushed. and the candidates fail to get some of the les- sons taught in the Order of United Commercial Travelers of America. Meeting will open at 7:30 p. m. promptly. Brother L. V. Pilkington has prac- tically all arrangements made for the twenty-eighth annual banquet and ball, which will be held in Pantlind hotel ballroom, the evening of March 1. This might be called a “self-contained” ban- quet, for we are not going outside the order for any talent or entertainment, except Duin’s orchestra, which will play from 6:30 p. m. until midnight. The committee made a survey as to the form of entertainment which would be pleasing to the majority of mem- bers and found an overwhelming sen- timent in favor of dancing, rather than a prolonged address. They have adopt- ed the slogan “Dine and Dance”, and expect to begin the dancing program not later than 9:30 p. m. The “base” of the banquet will be one-half milk- fed chicken, thoroughly broiled and seasoned, served smoking hot, in truly Pantlind Hotel style. The Pinch Hitter. —~7+—2>__ Interesting Information From Holland Holland, Jan. 29—Manager Leland, of the Warm Friend Tavern, has notified the public that the hotel will be overtaxed on February 24, 25 and 26, when several hundred salesmen of the Holland Furnace Co. wil! occupy the rooms. Mr. Leland has received many ex- pressions of sympathy from friends uttered on account of the death of his father, Thornton W. Leland, whose demise occurred at Saugatuck last week. Many citizens of Holland and vicin- ity are braving the extremely cold weather which prevails to catch fish through holes in the ice which covers Black Lake. Very good strings of perch are taken from the lake daily. Instead of extending a hearty wel- come to the Montgomery Ward Co., whose store will be opened on Feb. 1, local merchants generally have insti- tuted clearance sales with prices cut to the bone. Montgomery Ward has showered the city and surrounding country with printed matter, printed in Chicago, announcing the opening of their establishment. The store pre- sents a very attractive appearance, out- wardly and inwardly. The Sentinel, published daily by Charles A. French, formerly of Grand Rapids, is a very good newspaper. It is too good (no offense is intended) for the city it serves. Years ago the writer of this paragraph advised Mr. French that in the conduct of a news- paper, space that could be filled with advertising, should not be allotted to reading matter. The Sentinel contains too much editorial news and miscel- lany. Women read the advertisements contained in news and trade papers from the top of the first column to the close of the last column. and declare that such columns contain a great deal of news. They seek information con- stantly as to the quality of merchan- dise and prices offered by dealers. When the people of Holland learn to appreciate the splendid service Mr. French is giving to this city, the Sen- tinel will contain more news advertise- ments and less reading matter. Mr. French is not dissatisfied with the support accorded the Sentinel. Arthur Scott White. > What do we live for if not to make the world less difficult for each other? $50 Tax on Chain Stores Is Upheld. Validity of the North Carolina chain store tax is asserted by the Wake County ‘Superior Court at Raleigh. The law places a tax of $50 annually on all stores, after the first, that is, upon the second, third and all other stores operated under the same owner- ship, management and direction, the commissioner of revenue taking the position that the first store established in the State is exempt from taxation under the act, and that all others un- der the same management are subject to the tax. The corporations listed as plaintiffs in the case were the Great Atlantic & Pacific Tea Co., David Pender Gro- cery Co., Rose’s 5, 10 and -25 Cent Stores, F. W. Woolworth Co., J. C. Penney Co., G. R. Kinney Co., W. T. Grant Co., Melville Shoe Corp., Mont- gomery Ward & Co., Carolina Stores, Inc., National Bellas-Hess Co., Mc- Lellan Stores Co., M. Samuels & Co., L. B. Price Mercantile Co., the Acorn Stores, Inc., and A. C. Fite. Between 1,100 and 1,200 units of chain stores doing business in North Carolina have paid the $50 tax required under the act, under protest. ——»+>+>—_____ Michigan Shoe Merchants To Meet in Lansing. Officers of the Michigan Retail Shoe Dealers Association returned from the National convention held at St. Louis, filled with enthusiasm for the joint convention of the shoe dealers and dry goods dealers of this State, to be held at Hotel Olds, Lansing, March 4, 5 and 6. Manager Jason E. Hammond _ has sent out a floor detail and prospectus which gives information regarding the conditions under which exhibit space is offered. The price of the booths and the terms are the same as in previous years. Sample rooms will not be sold. Manufacturers and wholesalers who obtain space in the Merchandise Ex- position will have a monopoly, so far as the showing of goods is concerned at the convention hotel. There will be a merchandising and style program conducted by a capable man ‘who has had valuable experience. A large attendance of shoe merchants is expected. —_e2.___ Gabby Gleanings From Grand Rapids. Mel Trotter is holding a three-week evangelistic campaign at the Shenan- doah* Presbyterian church at Miami, Florida, meeting with marvelous re- sults. The Miami Herald says of him: “He is internationally known and is considered to have taken the place in Christian work in America formerly held by the late Dwight L. Moody.’ Claude Hamilton is in San Francisco this week. On Friday he and Mrs. Hamilton sail on the Millard Filmore, of the Dollar Line, for Honolulu. They will proceed to Japan and China be- fore returning home. +--+ Vinegar — Prices are stationary. Movement has been normally slow, and the market has been devoid of outstanding developments. No ma- terial change is generally anticipated for the near future, but prices are ex- pected to hold steady. ‘48h ; HOW TO MAKE 7th RIB ROLL In past articles of this series consideration has been given the various cuts fashioned from the beef rattle. In this issue is presented the first of the cuts from the back—the seventh rib roll. From the back, which is pictured below, are obtained, in addition to the seventh rib roll, the prime rib roll, steaks from the boneless prime rib, neck roll, large “7” steaks, bottom chuck steaks, bottom chuck roll, small ‘‘7’” steaks, top chuck roll. Many retailers find it a problem to dispose profitably of the seventh rib. This method transforms the cut from a hold-over into a very desirable roast by removing the portion which distinguishes it from the cen- ter cut of the rib. Cut off 7 prime ribs. Then cut off 7th rib. " ad 2. Remove shoulder muscle and cartilage that 4. Bone the remainder of 7th rib and remove extends over top of rib. back strap. 3. The standing 7th rib with shoulder muscle and cartilage removed. 5. Roll into shape and sew together. STRENGTH ECONOMY THE MILL MUTUALS Lansing AGEN CY Michigan Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGANS LARGEST MUTUAL) AND ASSOCIATED COMPANIES Combined Assets of Group $45,267,808.24 2% to 40% Savings Made Since Organization FIRE INSURANCE—ALL BRANCHES Tornado— Automobile— Plate Glass ASTERPIECES ~ QE THE BAKERS ART , at ¥ ff 4 y ies gO S.. = ee if it MEAS. oo a pe wi) rm io ies vy | Tre Or revery o anes With the Price Established through the manufacturers’ advertising your selling cost is less and profits more. Your customers recognize that the price is right when it is plainly shown on the label and in the advertising as it is in KC Baking Powder Same Price for over 38 years 25 ounces for 25c You save time and selling expense in featuring such brands as K C. Besides your profits are protected. Millions of Pounds Used by Our Government TI