me Nn nn en rrr lpg ne ee | _ ey rer ae ett nee I ga lel iE SOS Teh Rey aS Sa AGS SCC NOS eet o os CORN iB 1 ECS PAS Se, (Gan Giese 5S TRADESMAN COMPANY, PUBLISHERS 2s ( Forty-seventh Year yy one NHS 7k DS CEI ONNG Sa es a AEN LS AA AY “exe Joy) | EN i PX ye ie San ( SUPE 1a DO Py pS Ure So SoD NY )) rN NED es eS SS AG rie CG GSE EY ROI NG A GRAND RAPIDS, WEDNESDAY, FEBRUARY 12, 1930 TSAR Number 2421 PURO TORO ALA TOTO TOTO! DTU TOTO THE CREED OF ABRAHAM LINCOLN IN HIS OWN WORDS I believe in God, the Almighty Ruler of Nations, our great and good and merciful Maker, our Father in Heaven, who notes the fall of a sparrow, and numbers the hairs of our heads. I believe in His eternal truth and justice. I recognize the sublime truth announced in the Holy Scriptures and proven by all history, that those nations only are blest whose God is the Lord. I believe that it is the duty of nations as well as of men to own their dependence upon the overruling power of God, and to invoke the influence of His Holy Spirit; to confess their sins and transgressions in humble sorrow, yet with assured hope that genuine repentence will lead to mercy and pardon. I believe that it is meet and right to recognize and confess the presence of the Almighty Father equally in our triumphs and in those sorrows which we may justly fear are a punishment inflicted upon us for our presumptuous sins to the needful end of our reformation. I believe that the Bible is the best gift which God has ever given to men. All the good from the Saviour of the world is communicated to us through this book. I believe the will of God prevails. Without Him all human reliance is vain. Without the assistance of that Divine Being I can not succeed. With that assistance | can not fail. Being a humble instrument in the hands of our Heavenly Father, | desire that all my works and acts may be according to His Will; and that it may be so, I give thanks to the Almighty, and seek His aid. I have a solemn oath registered in Heaven to finish the work I am in, in full view of my responsibility to God, with malice toward none; with charity for all; with firmness in the right as God gives me to see the right. Commending those who love me to His care, as | hope in their prayers they will commend me, | look through the help of God to a joyous meeting with many loved ones gone before. From the Life of Abraham Lincoln, by William E. Barton. "y TA ~ RT AEA TREAT OTE LIER SEE NTT TOTTI SS i No matter how good your store may be, you won’t do a real business unless the people know about it. It’s the same with your stock: | Not only are MUELLER PROD- | UCTS the finest of the kind ever | made, but: — all your customers know it. C. F. MUELLER CO. oe { JERSEY CITY NEW JERSEY d Ve ti SIN Q 3 | Ou r 28 ads in every one of the principal daily newspapers | ] ‘a Midian nll iclaue the | sales policy [ end of June — More than one a week— And on Sun- To sell no chain stores days, large-sized ads in the To sell ae rotogravure sections—It “‘co-ops.”’ pays to push — To sell no desk = we ie = ° MANUFACTURED BY jobbers PURITY oars COMPANY KEOKUK IOWA To back oe This policy acsargr by | ckag a quality product like isi sis " Purity Oats is your solid guarantee weapon against “‘bar- " gain sales’? and other types of indiscriminate selling. PURITY OATS COMPANY RARE FLAVOR FROM TROPIC HEIGHTS KEOKUK, IOWA Sie i 5 cee ite EE Rc isi _ncitcnniaalgpapiacaias ee Se ale ae acre Fg ng OC i AEE Secret Non re a 2 ited Forty-seventh Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES are as follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a nonth or more old, 15 cents; issues a year or more ald, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 409 Jefferson, E. Now Is the Time For Action. A great deal of effort has been applied during the past three or more years, by volunteer workers primarily, addressing groups whenever the occasion presented itself, by newspaper institutional advertising in connection with price advertisements, circular in- serts and series of letters appeal- ing to the consuming public and particularly the business men. The seriousness of syndicate merger systems, and predicting its effect on the business of every commun- ity also reflecting on the wage earners earning capacity are clear- ly set forth. The response has not been en- couraging and many retailers be- came disheartened, while others battled away consistently, having faith in their convictions, still confident the awakening would surely be realized. Then the recent wave of busi- ness depression swept the coun- try. Unemployment and slashing of wages became general, while newspaper accounts continued to carry news of syndicating and merging of business as well as the merging of mergers. Then came the radio broadcast- ing programs over the air, con- demning the syndicate systems, mentioning specific names and cases. The public was now in a receptive mood; they had heard before many of the _ charges against syndicates, but due to the source of the charges had classed them as sob stories of the retailers affected and the consuming public is now responding in an unbeliev- able measure. Retailers are reporting increas- es in their sales exceeding last year, which is very remarkable considering the unemployment and general business conditions and finally the worm is turning. Now the question arises, what GRAND RAPIDS, WEDN are the retailers doing and going to do to keep the business com- ing? What is going to be the re- action when the public gets fed up on the radio programs? Isn't the price tag going to continue to bea glaring temptation when unem- ployment gradually vanishes, and isn’t it a fact the public is apt to forget very easily? I am not in a position to pre- scribe the remedy, but | believe I can point out the safety valve and one that the retailers can safely apply as it is absolutely necessary for retailers to apply themselves, and use their heads for the purpose the Almighty so intended. I believe every city and hamlet should form an organization of every retail as well as wholesale endeavor, including wholesale grocers, to foster Better Business for their communities, in addition to their various trade organiza- tions. The purpose of the better business organizations should be to see that the public is served honestly and efficiently and to see to it that no deceptive advertising is published in the newspapers. There is a Michigan statute on the books prohibiting deceptive advertising and which has not been properly applied anywhere to my knowledge. I look forward to the day when retailers who persistently apply the “‘Let George Do It’’ attitude will be ostricized from business by the buying public, who have always shown themselves to be fair when taken into confidence and properly informed. Retailers now is your time for action. Let’s make Michigan a good place in which to do busi- ness as well as a good place to live. Herman Hanson, Sec’y. —-——_-so-—->__ —_ Ninety-eight Short Weight Pack- ages. The champion short weigher has been found in Morenci, where ninety-eight out of 118 packages examined by the State official were found to be short in weight. This manager was caught napping when Fred L. Cogswell, repre- sentative of the Michigan Depart- ment of Agriculture, entered his store and began weighing the packaged goods. One hundred and eighteen were weighed by the official and only twenty found correct, ninety-eight being short in weight. Four of the packages found under weight were purchased by the weights official and taken to the office of a local justice to be EE S& MS NG 4 se iS Ey ESDAY, FEBRUARY 12, 1930 used as evidence. The manager of the A. & P. store, Paul E. Rutledge, was then arrested and released on his own recognizance to appear for trial at a later date. Rutledge afterwards settled the matter out of court by paying a fine and costs amounting to $26. In this store, the three common articles of produce, potatoes, cof- fee and sugar, were found to be short weight, the shortage rang- ing from a half ounce to four ounces in the ninety-eight found under weight. The local paper gave the occurrence full display on the front page and took occa- sion to urge its readers to give their trade to the local merchants. —_~+++___ Chain Stores on the Run. The local store recently opened on Pearl street (Grand Rapids) by Sears, Roebuck & Co. has turned out to be a frost. The clerks are now working on a three day per week basis and it is cur- rently reported that Sears, Roe- buck & Co. have offered $50,000 to be relieved from the twenty year lease they entered into with the Goodspeeds when they rented their present quarters. The Holland store is also prov- ing to be a frost, with every in- dication that the field will be abandoned in the very near fu- ture. —_~++<.___ Gabby Gleanings From Grand Rapids. W. H. Caslow went to Shreveport last Thursday and spoke over the Hen- derson radio station Saturday evening. He returned home in time to talk over WASH Monday evening, devoting his time on that occasion to a description of his trip and the incidents of his visit to the valiant champion of the inde- pendent merchant. Contributions to cover the cost of Mr. Caslow’s talks over WASH are coming in in suffi- cient volume to cover the cost of the service for a month to come. Interest in the campaign is increasing rapidly. Twenty-seven men connected with the office and traveling forces of the Worden Grocer Co. attended an in- formal noon luncheon at the Hotel Mertens last Saturday. It was in the nature of a farewell to good fellows who had pulled together for many years. Someone proposed that the re- union be made an annual affair in the future, which appeared to meet with approval. Lee & Cady have already taken over about twenty employes of the Worden Grocer Co. and more will be engaged as circumstances disclose the neces- sity of such action. Six members of the traveling force were given com- missions, as follows: Peter Anderson, Fred Rademacher, Charles Fowler and Number 2421 Lawrence Goedel in the city and Peter Van Ess and Dan Fox on the outside. Reeve Simms has been retained as buyer and Charles McCarthy as cashier. The assistant shipping clerk and several of the shippers, packers and truck drivers have been given em- ployment. +. Twenty-five New Readers of the Tradesman. The following new subscribers have been received during the past week: P. H. Goehle, Shelby, Miss. T. ©. Huckle, Cadillac. Floyd H. Sisson, Gaylord. Florida Citrus Exchange, Grand Rapids. 3ush Lumber Co., Muskegon E. J. Edmonds, Bangor. Walter Klinger, Jackson Howard A. Curry, Hartford. Sarah J. Perry, Pontiac. John Katherler, Allegan. Lester Kittell, Riverside. Lillian M. MacVittie, Lapeer. Earl A. Johnson, Grand Rapids. August Schuhardt, Grand Rapids. Koeze Manufacturing Co., Grand Rapids. QO. G. Webber, Grand Rapids. H. C. Whetzel, Grand Rapids. Richard Ballensinger, Sault Ste. Marie. Ray Roth, Grand Rapids. H. Harmelink, Grand Rapids. Kranz Grocery, Grand Rapids. Bouma Hardware, Grand Rapids. George N. Hanna, Grand Rapids. Lowman & Anderson, Grand Rapids. M. F. Butler, Grand Rapids. —_++ + ___ Annual Dinner of a Model Character. Following its annual Parsons Ammonia Co. recently invited custom, the its nation-wide family of representa- This year Hotel, About tives to drop in for dinner. the place was the Congress Chicago, and the date Jan. 20. sixty responded, coming from one ocean to the other and from the Canadian border to the Gulf. They came to renew old friendships, talk over old times and have a good dinner in each other’s company. ‘There are no “inspirational,” “pepping-up,” or other business-booming features to a Parsons’ dinner. Lester W. Mitchell, manager, acted as toastmaster. Short talks were made by N. S. H. President, and by Warren Gorliss; of Boston; W. F. L. Vuttle, publisher of Groceries, New York; I. M. Simpson, of the Charles C. Green Advertising Agency, New York; Allyn Ford, of Mrs. Stewart’s Bluing, Minne- apolis, and Harry H. Ochiltree, the Indianapolis representative of Parsons. The dinner was all the more enjoyable because those invited to speak added to the pleasure of the oc- casion by omitting all references to 1929 “records” or 1930 “sales quotas.” sales Piercy, who were 2 MICHIGAN TRADESMAN February 12, 1930 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicions. Three years ago the Realm exposed the swindling tactics of the Pioneer Sales and Service Co., of St. Paul, Minn. We succeeded in obtaining a substantial refund for a Michigan mer- chant. Because it was very plain to the writer that the concern was using the mails to defraud, the documents in our possession were placed in the the United States Postal authorities. Based on this evidence Raymond E. and Roy A. Dale were Dec. 10, 1929, charged with misuse of the mails. On the trial of the case a few days ago the prison- ers pleaded guilty and were both sen- tenced to Fort Leavenworth for a term of vears. It does not pay any man to conduct an illegal business through the mails, because it is one of the easiest things in the world to secure the in- dictment of a criminal for that offense. hands of arrested on Business men in Grand Haven are being told to watch for bogus checks issued by a slick stranger riding in a Pontiac car Michigan number 612-617. bearing the He has a woman and two and concen- trates on oil and gas and There are two Grand Ha- have had checks of $25 and $20 children with him stations, merchants. ven merchants who two returned as forged. The checks are counter checks got- several cities They are signed by several names. Reports from Grand Rapids, Holland, Zeeland, Grandville show he has been leaving a wide trail ten from banks of the he has been in. and securing anywhere from $10 to $50 on checks. He purported to have installed a furnace in a reputable home and completely fooled the business men. Sheriff Steketee is in touch with other county officers, Grand Rapids city police and others in an endeavor to locate the forger.—Grand Haven Tribune. When is linen not linen? It is not a conundrum. The answer sometimes has been: When it is half cotton. The Better Business Bureau received complaints that men’s “French linen” handkerchiefs being sold at a. number of New York stores were not all linen. It shopped and purchased from nine important stores. It had the hand- kerchiefs, each of which was described as “linen” by the ana- Only one of the handkerchiefs In eight other salespeople, lyzed. purchased was linen. instances, the goods were found to be half. cotton. The facts were immediately called to the attention of each store. Most of them said that the misdescription occurred, either because of new and inexperienced personnel or because the store itself was misled. Instructions were immediately issued by the store managements to see that the misdescriptions did not occur again. The description of this mer- chandise will be checked by the Bu- ' vidual reau in other stores and again as need- ed in the eight leading stores. Price is no criterion. The Bureau paid as much as $2 each for some of the hand- kerchiefs.—Accuracy. Advertising himself as ‘The World’s strongest physical conducting a director,” an indi- correspondence school in culture, declared that “No what your present physical condition, I guarantee to bring your body to its utmost degree of perfection,’ and assured prospective that “Your Physique will be properly balanced”, and “You can take off or put on weight wherever desired.” “You get the best system that will give your body complete symmetry of form,” and ‘You will be made over,” readers of were in- formed. These representations were held to be misleading as the benefits and re- sults alleged to be effected in many, if not all instances, were not probable of accomplishment, or were exceptional if true. physical matter customers advertisements The respondent signed a stipulation with the agreeing to discontinue the represen- tations. Federal Trade Commission Copartners selling and. distributing paper and twine have signed a stipu- Trade mission agreeing to discontinue in their the word “Mills.” This use of the word was held to have lation with the Federal Com- trade name use of a tendency to deceive the public into believing that the respondents own or operate a where they manu- facture the products sold by them. factory The Enterprise Furniture Factory and others, of Reading, Pa., sellers and distributors of are ordered by the Federal Trade Commission to cease their establishment as a “factory” when they do not man- ufacture Others and the Enterprise Upholstered Fur- Woodnick, Philip niture Co. Woodnick and Wasserman time they Harrisburg. Pottsville and Lansford, Pa., and, since 1928, have maintained a branch at Schuylkill Haven,’ Pa. The respondents bought from others who manufacturers the stock which they offered for sale, consisting furniture, advertising furniture. listed as respondents are Jacob Wasserman, are co-partners. At one operated branches in were of bedroom suites, dining room suites, and other furniture. They purchased as a part of their stock a davenports and chairs in an unfinished condition, that is, not upholstered, although complete- ly made as to woodwork or frame when received from the manufacturer. The upholstering was done by the respond- ents. number of These pieces, according to the com- mission's properly designated furniture before they were findings, “were furnished with upholstering by re- spondents and such articles in said condition, before being upholstered, have been generally understood by the public to be furniture.” In various newspaper advertisements the respondents described their enter- prise as a factory. There were such representations as: “The greatest op- portunity to refurnish your home with all new furniture at factory prices;” “Our factory price for this beautiful suite now only $149;” “What Enter- prise Factory can do no retail store can.” In connection with an advertising illustration there were such statements as “Look for this large four-story red building;” ‘‘Factory and_ sales-room, 630 Court Street;” and “Save fifty per cent.” A statement in an advertisement that the respondents had a factory in New Brunswick, N. J., was held to be false and misleading. They never owned or operated a factory there. The order of the commission di- rects that the respondents cease and desist from displaying or otherwise using in the business of selling furni- ture the word “factory”, or any repre- designed to promote such commerce, indicating a place of manu- facture, to describe any building or place of business in which the sale of furniture manufactured by others is of- sentation fered for sale and sold by the re- spondents. Respondents are also directed to stop using the word “factory“ in a trade name or description of a busi- them, indicating that they manufacture furniture, which ness conducted by has been made completely by others, or that respondents are manufacturers of furniture such as davenports and chairs, which has been made by others completely except as to upholstering. They are also ordered not to repre- sent, directly or indirectly, that they are manufacturers of furniture. The ‘unordered merchandise” prac- tice is on the wane, yet it exists in a sufficiently general way to cause a great deal of annoyance. One flagrant case that has come to the attention of the Better Business Bureau is that of the Excelsior Ribbon & Carbon Co., 487 Broadway, New York City. A re- cital of this case can be made a guide so that persons who are intended as victims of the “unordered merchandise” practice will know precisely what to do. The Bureau has had numerous com- plaints of the receipt of unordered mer- Shortly after the receipt of the merchandise, a bill is forwarded. In many _in- stances the recipient immediately writes the company satting that they had not ordered the merchandise and requesting instructions for its disposal. It is the practice of the company to reply to such communications with an evasive form letter which does not speak of the absence of the purchase order but makes an offer to reduce the amount of the bill if the recipient will keep the carbon paper. This other articles chandise from this company. tried with such as fountain pens, neckties and the like. It is not a vio- lation of law and so is not curable in that direction. The Bureau’s advice to the recipient of merchandise in this form is to not even reply but simply scheme has been set the merchandise aside. There is no obligation on the recipients to return it even though stamps are enclosed. If it is set aside, it is available in event the sending company sends a personal representative to procure it. The recipient is under no obligation of any kind. However,.if. he uses the merchandise, he must pay for it. There- fore the wise course is simply to hold it for a reasonable length of time and then chuck it out. If this procedure is generally followed, the practice will soon come to a natural death as it should. In an effort to check the practice Representative Watson has introduced in Congress, a bill to regulate the sending of merchandise without order and providing penalties for violation. It is number H. R. 743. In their meeting at Montreal in Jan- uary, 1930, the Board of Governors of the Affiliated Better Business Bureaus passed a resolution endorsing the bill. This endorsing resolution has been submitted to each of the Bureaus in the United States. Representatives in the Congress will hear from the individ- ual Bureaus on the measure. The bill has the support of the Postmaster Gen- eral.—Accuracy. ——_+-2___ Petoskey Creates a New Industry. Thousands of people from all over Michigan attended the fourth annual winter sports carnival at Petoskey and were royally entertained. A mammoth winter sports parade, in which comic and artistic displays were prominent, was a feature of the carnival. It was a treat to see the beautiful horses drawing the floats which showed color and activity in the line of winter. Grotesque figures on foot were of the imported variety and represented giant heads on_ small bodies, large chanticleers and a special number showing a man walking on his hands, the height of the figure being over ten feet. Groups of special and fancy skaters, both in the figure class, made the skating program one of an outstanding nature. The masked car- nival in the evening was full of color. The gay costumes and the special elec- trical decorations added to the merri- ment, as did the music and fireworks display which closed the affair. The crowd attending the festivity is an authority on what can be done along this line for Northern Michigan cities, where the long winter months have a tendency to halt business be- cause of the weather. Petoskey has found that people can be drawn into Northern Michigan if the proper equipment is available, but to invite the world into your commun- ity you must have something for them to do and see. If not, it is like a mer- chant opening his store with no goods to sell. W. J. McDonald. —_~+-.>___. The glut in dairy products, particu- larly butter, which is causing a serious slump in prices, has induced the Farm Board to issue a special warning to farmers. They are advised to con- sume as much of their own butter as possible and to slaughter low-produc- ing cows for meat, speed and nee RRB Se a an February 12, 1930 MICHIGAN TRADESMAN Mail Order Houses Adopt Credit Method. Montgomery Ward and Sears- Roebuck built their great busi- nesses on a cash mail-order basis. Then came the day when they launched themselves powerfully into the department and _ chain store field with a relative shrink- ing of mail-order proportions. Now, with the publication of their new catalogue they have definitely abandoned their posi- tions as cash-only houses, which arrange time terms only in excep- tional instances. Both are now gunning for in- stallment business with heavy ad- vertising ammunition. “‘New budget plant of easy pay- ments,’ shouts Montgomery Ward in type. “One down payment brings many things you need. So many things you want and need. makes it easy for you to have This new far-reaching budget plan them right away. Now it’s so much simpler and quicker than it ever was before. Just for exam- ple: If you want several articles on easy payments, you can in- clude them all on a single order. You don’t have to write a num- ber of separate orders as you did in the past. We want you to use this budget plan often, keep it in mind as you need new things.” The convenience of the budget plan, it is explained, is extended wherever the total amount of the order equals or exceeds $25, re- gardless of how small the items may be. On one point, however, the of- fer is a trifle hazy. No direct statement is made as to what classes of merchandise specifically may and may not be purchased on the budget plan. The cover of the catalogue an- nounces: “Times have changed! New ways make buying easy. We pay postage and freight. New budget plan of easy payments.” The page devoted to an ex- planation of the plan states that **so many” things may be bought on this plan. It lists ““Just a few of the many, many things you can include in your easy-payment or- der,” but does not give the full list, nor a list of those types of articles which may not be bought on this plan. The partial list as given is: Adding machines, bed- ding and mattresses, building ma- terials, cream separators, dinner- ware, draperies, electrical goods, farm implements; fencing, poul- try netting, furniture, engines, guns, harness, heating equipment, house-furnishings, incubators and brooders, kitchen cabinets, light- ing fixtures, musical instruments, office furniture, plumbing, radios and_ phonographs, refrigerators, roofing, rugs, carpets and lino- leum, sewing machines, sporting goods, sprayers, stoves and rang- es, trunks and luggage, typewrit- ers, vacuum cleaners, washing and ironing machines, water supply systems, wagons, windmills, “‘and hundreds of other articles you will find throughout this book.”’ In examining the listings of va- rious kinds of merchandise throughout the book it is to be noted that some of these bear a reference to the easy-payment plan and some do not. A cursory look at the apparel section of the book, for instance, indicates that the privileges of easy payments are not interpreted to embrace them, while most of the pages de- voted to furniture and such items make reference to the time-pay- ment plan. The Sears-Roebuck offer does not convey the vague impression sion of sweeping nature that the reader gathers from the Mont- gomery Ward catalogue. It submits a definite list of “‘in this spring and summer 1930 catalogue offered on easy terms.”’ Roughly, this listing is the same as that which Montgomery Ward submits as “‘included”’ in the easy- payment offer. The Sears-Roebuck table of in- terest, down and monthly pay- ments is identical with that of Montgomery Ward, except for or- ders of $300 and more, payments are split into eighteen equal in- stallments. And it is further stat- ed that this table of terms applies only to furniture, floor coverings, hammock couches and lawn fur- niture. Special terms on _ other items are presented on the pages where those items are catalogued. Chain Stores Compared With Grizzly Bears. Arthur Brisbane, the highest paid editorial writer in America, recently paid his respects to the chain stores and the damage they can do. In journeying through California by train he thus de- scribes Cajon Pass: The Cajon Pass was frequented by big grizzly bears in those old days, the mighty beasts worried and killed many. Now they are gone, and real estate develop- ments replace them. A little lower down and you are among the orange groves and find people with a worry different from the grizzly bear worry. The Luckeys, husband and wife, of whom you buy oranges, lemons, grapefruit, avocados, at the roadside, never saw a grizzly. But they do see great chain stores going direct to the groves buying oranges, selling at retail, cutting prices, cutting off the little middleman. One well managed chain store can do more damage to little peo- ple than 10,000 grizzlies. +++ Success. What constitutes a successful busi- ness man?” A man who has the horsepower of an optimist and the emergency brakes of a pessimist. Live News and Gossip From Holland. Holland, Feb. 11—Warm Friend Tavern is furnishing food, lodging and smoking materials to forty students brought here by the Holland Furnace Co. to study the scientific production, vaporization and distribution of hot air for warming houses, schools, churches and_ business buildings through the operation of furnaces manufactured by the company. Next week fifty additional students will ar- rive, prepared to take the course under the direction of the company’s corps of heating engineers. On the 24th in- stant, 260 salesmen of the corporation will assemble in this city for a conven- tion to cover three days. Manager Leland, of the .Tavern. confronts a serious problem in providing entertain- ment for such a crowd, with only 150 sleeping rooms available for such a purpose. Other hotels of the city are so inconsequential that little, if any, assistance will be available in that di- rection. Making the feeding department of a hotel profitable is a result not easily ac- compished at present. Many hotel managers despairingly announced their inability to accomplish such a purpose. There are so many leaks in the kitch- ens, so much waste and pilfering of foods that the closest scrutiny fails to overcome, that the manager who can show his employers or himself a profit on his system of operation is an ex- ceptional individual. The late J. Boyd Pantlind, who was recognized as an able manager, confessed that he was unable to so direct the work of his kitchens and dining rooms as to pre- vent from year to year. “1 make a profit on my rooms and sales at, my bars, not on the foods served on my tables,’ he confessed to the writer of this paragraph. Mr. Leland, of the Warm Friend, is one of the exceptional managers who is able to earn profits in his culinary departments. The dining halls and grill of the Warm Friend are liberally patronized and the manager is never obliged to write in ‘his ledger the rec- ord of their operation in red ink. Several excellent restaurants in Hol- land are thriving. Good food and competent service is ever available for the public. A laundry of this city supplies miss- ing or broken buttons duly attached to the wearables it cleanses, free of charge. Will complaints of inattention on the part of sales people never cease? Holland is the location of many ex- cellent stores. but salesmanship is lacking in several of the prominent ones. A lady who has sojourned in this city three months and made many purchases of local merchants in the meantime complains that she is often provoked by the inattention of sales persons. In a certain dry goods store last week she waited in vain one-half hour without receiving the usual salu- tation “hello” commonly employed in this city. The sales person and one of the managers of the institution were not busily employed and no excuse could be rendered for the lack of con- sideration shown her at that time. When the lady finally decided to quit the premises, the manager expressed with widening eyelids surprise. Such stupidity is unpardonable. The store lost a good customer. A gentleman from an adjoining city needed an addition to his supply of furnishing goods. Entering a noted haberdashery he met the proprietor and three salesmen near the entrance. They were earnestly discussing a mat- ter of local interest. No attention was paid to the stranger. Finally, out of patience on account of the neglect ac- corded him, he approached the group and remarked: “Pardon me, gentle- men, would you kindly suspend your losses discussion for a moment and permit one of your number to serve me?” The request was granted. The group regarded the request as a compliment, not a rebuke. There is a wide field for employment for the fool killer in the local stores. Arthur Scott White. ——_++~ Things That Attract. 1. Convenient, symmetrical layout. 2.. Wide aisles. 3. Modern display cases, counters, shelving, fixtures and equipment. 4. Low fixtures in center of store, so the whole store can be seen. 5. Appropriate floor—wood, tile or carpeted—in good condition and clean. 6. Much merchandise in plain sight. 7. Attractive and orderly arrange- ment of displays and stock. 8. Plenty of light—overhead and in display cases. 9. Daily change of displays. 10. Harmonious blending of colors and form so that the whole store or department makes a pieasing picture. 11. Cleanliness of merchandise, fix- tures and especially of floors. 12. Store personnel neatly and in- alert, well- conspicuously dressed, groomed, courteous and eager to serve. ——__»~+ Leading Percale Prices Firm. Declaring that there is nothing wrong with the market for good mer- chandise and that his concern is sell- ing at full prices more goods than it is producing one of the leading sales executives in the print and percale field says that he sees no reason for cutting prices at this time. He says that a large short interest has been built up in cotton, which he holds re- sponsible for its present weakness, and that the move of accompanying downward needlessly gray goods is } frightening some of the smaller houses Noth- ing is to be gained by it, he adds, and into sacrificing finished fabrics. he warned against “hysteria” that may have far-reaching results. —_—_+~-. Blanket Buying Better Here. Buying of 1930 lines of blankets by jobbers and large department stores has been substantially better this week than earlier in the season. Buyers, al- though apparently through with their “shopping” for special prices, terms or deliveries, are operating cautiously. Volume has run up, however, in spite of this. For the first time, it was said yesterday, many buyers are placing with those for part-wool, the usual practice their orders for all-wool lines being to buy the latter first. Plaid and solid-color effects lead, and green and rose dominate in the latter. The Far Western and Eastern jobbers are buy: ing colored blankets best. so Better Furniture Moving. Small items of home furnishings in ranges above the popular price retail levels are beginning to sell again in a limited way. Such goods were neglect- ed in the recent trading, but depart- ment store buyers are showing renew- ed interest in them and placed a few small orders for early delivery this week. Home desk and floor lamps re- tailing around $10 and the better grades of ‘occasional’ furniture, such as end tables, book racks and tea tables, have been in most demand. 4 MICHIGAN TRADESMAN February 12, 1930 MOVEMENTS OF MERCHANTS. Benton Harbor—The U. S. Consum- ers Co., 67 Elm street, has increased its capital stock from $10,000 to $100,000. Muskegon — Patrick W. McMahon has leased the store at 379 West West- ern avenue and will occupy it with a modern meat market about March 1. Detroit — Spindler & Scholz, Inc., 1564 Woodward dealer in men’s clothing and furnishings, has changed its name to Van Boven-De- troit, Inc., and its location to 41 East Adams avenue. avenue, Detroit—The Kuhlman Co., 3104 West Grand boulevard, dealer in jewelry, etc., has been incorporated with an authorized capital stock of $10,000, all of which has been sub- scribed and paid in. Flint—The Flint Chemical Products, Inc., Moffet Grocer Co. building, has been incorporated to manufacture and sell solvents, flavors, etc., with an au- thorized capital stock of $2,500, all of which has been subscribed and paid in. Detroit—The D. & K. Shoe Co., 1043 Woodward avenue, has merged its shoe business into a stock company under the same style with an author- ized capital stock of $15,730, all of which has been subscribed and paid in in cash. Saginaw—The Swiss-Reichle Corpo- ration, 604 2nd National Bank build- ing, has been incorporated to deal in and import merchandise with an au- thorized capital stock of $10,000, $1,000 of which has been subscribed and paid in in cash. Detroit — The Marathon Products Corporation, 15728 Tracey avenue, has been incorporated to deal in electric pumps and cellar drainers, with an authorized capital stock of $10,000, $2,500 of which has been subscribed and paid in. River Rouge—The Valade Roofing Co., Inc., 57 Cora avenue, has merged its business into a stock company un- der the same style with an authorized capital stock of $30,000, all of which has been subscribed and $3,000 paid in in cash. Scottville — William E. Robarge, dealer in clothing, men’s furnishings, shoes for men, women and children, has made an assignment in favor of his creditors and the stock is now being sold at special sale by the Assignee, W. G. Alway. Detroit — Frye-Glasser, Inc., 716 David Stott building, has been incor- porated to deal in furniture, house- hold appliances, radios, etc., with an authorized capital stock of $10,000, $1,000 of whic h has been subscribed and paid in in cash. Detroit—The Industrial By-Products Co., Inc., 1203 Barlum Tower, has incorporated to deal in scrap metal and other waste material, with an authorized capital stock of $10,000, all of which has been subscribed and $1,000 paid in in cash. Detroit—The Shur-Line Company of Michigan, 203 Curtis building, has been incorporated to deal in fire pre- vention and extinguishment apparatus, with an authorized capital stock of been $10,000, $2,840 of which has been sub- scribed and paid in. Kalamazoo — The Mid - Western Wheat Co., 420 South Burdick street, has been incorporated to manufacture and deal in food products and in con- fectionery with an authorized capital stock of $10,000, $6,100 of which has been subscribed and paid in. Grandville— The Grandville Ex- change, Becker & Vander Laan pro- prietors, have engaged in the flour, feed, etc., milling business, specializing in taking orders for fertilizer and baby chicks. The Exchange is located at the corner of State and Washington streets. Wyandotte—The Kalash Coal Sup- ply Co., 719 Walnut street, has merged its fuel and builders supplies business into a stock company under the style of the Kalash Coal Co., Inc., with an authorized capital stock of $10,000, $1,000 of which has been subscribed and paid in. Detroit—The Universal Furniture Mart, Inc., 6615 East Jefferson avenue, has been incorporated to deal in fur- niture at wholesale and retail with an authorized capital stock of 400 shares at $50 a share and 1,000 shares no par value, $20,000 being subscribed and paid in in cash. Ishpeming — Louis Dubinsky has leased the Pascoe block, one store of which he occupies with the Style Shop and is remodeling it, tak- ing out the partition separating his store from the other one in the block. Modern store fixtures, shelving, show cases, etc., will be installed and a de- partment for children added. Detroit—The D. D. Wessels & Sons Co., 1635 East Euclid avenue, manu- facturer and dealer in plumbing sup- plies, electric heaters, etc., has merged its business into a stock company un- der the same style with an authorized capital stock of 1,250 shares at $100 a share, $125,000 being subscribed and paid in. entire Manufacturing Matters. Saginaw—The Saginaw Furniture Shops has increased its capitalization from $250,000 to $1,250,000. Detroit—The Repro Surfacing Cor- poration, 1839 East Grand boulevard, has been incorporated with an author- ized capital stock of $50,000, $2,000 of which has been subscribed and $1,000 paid in in cash. Detroit—Master Pie Bakers, Inc., 5457 Grand River avenue, has been in- corporated with an authorized capital stock of $30,000, of which amount $9,- 000 has been subscribed, $2,500 paid in in cash and $5,000 in property. Detroit—The Atlas Bottling Works, 12170 Conant avenue, manufacturer of carbonated drinks, has merged its business into a stock company under the style of the Atlas Bottling Co. with an authorized capital stock of $10,000, all of which has been sub- scribed and paid in in property. Adrian—The Bassett Foundry Co. has been incorporated to manufacture and deal in dies, castings, etc., with an authorized capital stock of 5,000 shares at $6 a share, of which amount $16,800 has been subscribed and paid in in cash. Detroit—The Reynolds Spring Co. has announced that the entire issue of 247,610 shares of addition! stock au- thorized to provide for the purchase of the Premier Cushion Spring Co. had been subscribed for and paid for in full. The new stock was available to stockholders of record Oct. 31, 1929, at $4.50 per share on the basis of one share for each two held. The premier plant in Detroit has been operated at capacity as a unit of Reynolds Spring, Charles G. Munn, president of Rey- nolds Spring, has announced. The ‘combined Detroit and Jackson spring units of the company are turning out 16,000 constructions daily. General Leather Co., a subsidiary of Reynolds Spring, also reports a record January business. Battle Creek—That the new $1,000,- 000 building at Kellogg’s will be a Kafee-Hag plant, bringing the manu- facture of that product to Battle Creek, and employing 200 men, was announced this week. The plant will be probably in operation by March 15. The top floor will have a gymnasium, with stage for plays and ample accommoda- tions for banquets, dances, etc. Ele- vators of 50-person capacity will be in operation. With this feature opened, Kellog Social hall, the scene of many Kellogg and community social events, will be turned to manufacturing pur- - poses. The new building is 300 by 100 feet and five stories high, of fireproof In addition to the 200 additional workers, department heads will be brought here from Cleveland, where Kafee-Hag is now manufac- tured. construction. ——_>-2 > ____ Flood-Control Delays. While overflows in the lower Missis- sippi Valley have been almost wholly confined to tributaries of the “Father of Waters,” they have increased con- cern over the slow progress toward completion of the Government’s flood control system. Major General Lytle Brown, chief of the army engineers, was asked the reason for the delays when he visited Memphis recently. He replied that the greatest drawback is litigation. The Government, as he pointed out, is obligated to reimburse property owners for flowage rights in the path of spillways that are vital points in the Jadwin plan. But he de- clared that much of the land is value- less. This handicap was foreseen at the time of the adoption of the Jadwin plan, which is based upon the theory that levees alone cannot give adequate protection but that spillways are need- ed to provide additional outlets for floods in time of emergency. If this theory is correct, however, the delays caused by litigation are not the Government's fault. Those who hold,up completion of the flood-control system with demands for greater com- pensation, especially- in instances where such demands amount to “goug- ing the Government,” are denying themselves and others adequate pro- tection against a recurrence of the great inundation of 1927. High or Low Window Background? Many windows have high back- grounds, in some cases closing up the entire rear section of the window. Should grocery windows have high or low backgrounds? Most merchandising experts agree that the windows in a grocery store should not have a high background. A board or rail of about 1% or 2 feet is sufficient. A high background will obstruct the view and shut out the sunlight. Some grocers have no back panel at all in their windows and the backs of the display cans and boxes face the inside of the store. One dealer capi- talized on this extra display possibility by facing the rear cans and boxes to- ward the store, so that customers in- side could see a neatly arranged dis- play of labels, etc. —__++>—___ Discovers Cure For Nervous Cus- tomers. A good demonstration of manufac- tured products of the branded kind will hold the attention of the nervous and impatient customer who wants im- mediate service, a food dealer in New Rochelle has found. He _ recently equipped his store with a permanent demonstration booth for branded arti- cles and makes it a practice to change the demonstration once a week. The same dealer also reports that the demonstration caused a rapid in- crease in the sales of the items dis- played. —__>+>___ Open Display Sells More Stock. The open display type of store gives customers an opportunity to walk right up to and handle the merchandise. The old-fashioned counters with the cus- tomer on one side and the clerk on the other are going out. In tens of thou- sands of stores they have already gone because there is a better way. It has been carefully estimated that 40 per cent. of the shoppers in the average grocery like to handle the merchandise and wait upon themselves. A careful check-up has shown that the open dis- play store sells more merchandise and makes for better satisfied customers. —_>-+>——__ Checks Up Monthly Sales Per Person. There is a keen grocer in South Da- kota who expects his business to sell a minimum of $1,250 per month for every employe in his store, including the delivery man. “Tf we are not selling that much,” says he, “we either have too much help or we are not working hard enough. I investigate and act. This gives us a minimum goal to attain and keeps us on our toes.” ———_+- + In view of recent declines in agricul- tural commodity markets, business men and bankers in the East are ex- pressing the hope that the Farm Board, which is extending loans to farm co-operatives on crop. values above current price levels, will proceed with extreme deliberation. The _ his- tory of British efforts to support rub- ber, of Brazil’s valorization plan, and of the attempts to bolster sugar in Cuba does not encourage hopeful ex- pectations from anything that looks like pegging American crop prices. : i i cantina me soe fe dene Dn. sagittata a i POE A nse a February 12, 1930 MICHIGAN TRADESMAN 5 Essential Features of the Grocery have been coming in right along from tively small lots. Prices show no Imperial Valley, 5s, per crate _-__ 4.50 Staples. abroad, and there has been a moder- change. Molasses has eased off a lit- Hot house grown, leaf, per Ib. ---- 14c Sugar—The market is the same as a week ago. Jobbers hold cane granu- lated at 5.75 and beet granulated at 5.55. Tea—The market has again had an uneventful week. Some business was done early in the week, but since that things have been of a routine nature. Stocks of several of the good grades of tea are light in this country, which makes prices rather firm. Demand for India, Ceylon and Java teas is from hand to mouth. Chinas are sell- ing moderately, but Japan greens and Formosas are very quiet. Ceylons are firm in primary markets, if they are of the first grade. Javas and Indias of the ordinary grades are a little weaker. Coffee—The market for Rio and Santos, green and in a large way, is still very weak and sluggish. Possi- bly prices on spot Rio and Santos are a slight shade under what they were a week ago. The demands is quite poor, as nobody has any confidence in the market. Mild coffees are about the same as a week ago, with some soft- ness of the undertone. Jobbing mar- ket for roasted coffee is from steady to weak, depending on the condition of the holder. Consumptive demand for coffee has to some extent felt the very sharp declines in retail prices. Canned Fish—There has been some shading in white meat tuna during the week, although the coast is pretty firm. Salmon is about unchanged for the week. The coast is fairly steady. although there is some pressure to sell even out there. Prices show no particular change for the week. Some packers of Maine sardines, as previ- ously announced, advanced prices, but as a whole trade did not, this has not been very effective as yet. Shrimp is slow, but fairly firm. Canned Vegetables—Last week wit- nessed announcements of future prices from several sources all over the coun- try. A few more canners in Wiscon- sin came out with their prices on 1930 packs, and in California one or two packers gave quotations on 1930 toma- toes. Up in Maine two or three can- ners put out future prices on corn, placing Crosby at a very reasonable figure taking into consideration the closely cleaned up condition of the spot market. In the meantime stocks of canned foods are diminishing, and it appears likely that the market will be in satisfactory shape by the time the new packs are ready for consumption. Here and there will be a surplus, no doubt, but, while packs of vegetables were pretty large last year as a rule, a good consumer demand, aided by the shortage of fruit packs, has done re- markably well in clearing up an ex- cess. Tomatoes will be all gone be- fore the new pack is ready for the mar- ket That is generally conceded. Salt Fish—The fact that the Lenten holidays are only a few weeks away has not caused any widespread demand for salt fish, and the market during the current ‘week has ruled quiet for the most part, with only a slight flurry of activity now and then. Some mackerel ate movement of mackerel from Glou- cester, though buyers are not inclined to stock up too heavily. Prices throughout the list are at the approxi- mate levels of last week, showing a continued slight easiness in the small size mackerel, with the large sizes firm. Irish mackerel are q uoted by several houses at different prices, de- pending on the way they are graded. firm. Irish mackerel are quoted by try in a practically ungraded state as to size, with a barrel containing any- where from Is to 5s. For this reason they have to be carefully selected, and the price is therefore comparatively higher on the Norway fish, which ar- rive here well graded as to count. No. 1 mackerel are very scarce, and would sell for about $32 a barrel for the Irish. Beans and Peas—The demand for dried beans has ‘been very slow during the whole week. Pea beans, white kidneys and limas are all easy. On the contrary, red kidneys and blackeye peas are firm and looking upward. No changes occurred in dried peas. They are generally neglected. Cheese—Cheese is in fair demand and rules at steady prices. Nuts—California walnuts are in fair demand. A clean-up of the desired large fancy grades in the near future appear likely. The cheaper grades are still in good supply. Prices on all kinds and grades show no fluctuation but hold steady. Filberts are purchas- ed in a routine way, with buyers gen- erally taking small quantities. Stocks here are comparatively light, and the market in healthy shape for the time of year. Olives—The trade in bottled olives continues brisk for the season, most bottlers reporting an active business during the current week. In blk olives there has been a good demand since the turn of the year and the closely cleaned up condition of the market has strengthened prices in the last week, although there have been no variations in the prices quoted. Large size queens are still scarce and prob- ably will continue so. The same holds true of the very small queens. The shortage in the domestic pickle crop is believed to have played an import- ant part in the good demand that has been seen on the new crop olives so far this season. Pickles—Nothing new has occurred in the pickle market, business continu- ing dull this week. Packers are still holding for firm prices and are wait- ing for the exhaustion of the supplies of foreign pickles which have prevent- ed them from getting the prices they want for their merchandise. Stocks are light, with genuine dills very scarce. Very little merchandise is mov- ing into this market from first hands. Rice — There is no appreciable change in the rice market, and prices are firm but unchanged throughout the list. Syrup and Molasses—The demand for sugar syrup is only fair. The ag- gregate business, however, is not poor. The Easter buying has not yet begun. Prices are steady. Compound syrup is selling pretty well, but in compara- tle in demand, however, not in price. Values are steady. Sauerkraut—The weather has been fair for the consumption of sauerkraut, and quite a quantity of the canned has moved into consumption this week. The spot market has not altered in price, but a firm tone has prevailed. Vinegar—Prices are stationary, with movement of vinegar rather slow but normal for the time of year. Stocks on hand here are plentiful to care for the present demand. —_++.—____ Review of the Produce Market. Apples—Wealthy command $1.75@ 2; Walf River, $1.50@1.75; (bakers, $2.25); Shiawasse, $2@2.25; Jonathans, $2.50@2.75; Snow, $1.75@2; Baldwin, $1.50@1.75; Talman Sweet, $2.25; No. 1 Northern Spys, $2@2.50; No. 2 ditto, $1.50; Michigan Delicious, $3.50 for A grade and $3 for B. Bagas—$1 for 50 lb. sack. Bananas—5'%4@6c per Ib. Beets—$1.60 per bu. Brussels Sprouts—30c per qt. Butter—Jobbers hold prints at 38c and 65 Ib. tubs at 36c. Cabbage—$1.90 per bu. for white; red commands 6c per lb. Carrots—80c per doz. bunches for Calif. grown; $1.25 per bu. for home grown. Cauliflower—$1.90 per crate for Calif. Crates hold 9, 10, 11 or ~2. Celery—40@60c.per bunch for home grown; Florida stock is now in market commanding $3.50 for 4s and $3.75 for 6s. Celery Cabbage—$1.20 per doz. Cocoanuts—90c per doz. or $6.50 per bag. Cucumbers—$2.35 per doz. for Ill. grown hot house. Dried Beans—Michigan jobbers are quoting as follows: @ EE Peg Beans .... $6.75 Hight Red Kidney _______-..___ 6.50 Bark Red Kidney __..__._______ 7.85 Eggs—Offerings of fine fresh eggs are still limited. The market has been mostly firm, with an advance of 2c per doz. Fine fresh eggs are wanted and are being taken every day at full prices. Local jobbers pay 36c for strictly fresh. Grape Fruit—Extra fancy Florida stock sell as follows: Be $4.00 Wa 46 4.50 Nee 5A 4.75 ING G4 2 5.25 No AQ) ee 5.25 ING. S062 2 5.25 Nog O62 ee 5.00 Choice, 50c per box less. Grapes—Calif. Emperors, lugs, $3.25; kegs, $5.25. Green Onions—Shallots, $1.25 per doz. Green Peas—$4.75 per bu. for Calif. grown. Lemons—The price this week is as follows: sawdust 360 Sunkist 2205 06 ols $7.00 S00 Sunkist 2 7.00 960: Red Ball -..+ 2 7.00 S00 Red Ball =... 7.00 Lettuce—In good demand on the following basis: Imperial Valley, 4s, per crate ----$4.50 Limes—$1.50 per box. Mushrooms—65c per Ib. Oranges—Fancy Sunkist California Navels are now on the _ following basis: TOG $5.00 $26 20 a.75 150 6.25 176 7.00 2) ) en 4.25 24 a 7.50 ye oe 8.00 COS eee 8.00 2 7.00 Iloridas are held as follows: HUQ $4.50 146 150 5.00 7G ee 529 200 2 eS S0 BO 5.50 292 550 Onions—Home grown yellow, $2.25 per 100 lb. sack; white, $2.25; Spanish, $2.50 per crate. Parsley—50c per doz. bunches. Peppers—Green, 80c per doz. for Calif. Potatoes—Home grown, $1.75 per bu. on the Grand Rapids public mar- ket; country buyers are mostly paying $1.50; Idaho stock, $4 per 100 Ib. bag; Idaho bakers command $4.15 per box of 60 or 70. Poultry—Wilson & Company pay as follows: leavy fowls 2.200200 Bee Eaght| fowls =) 5 18¢ unleavy roasterg 22000 25e Eight bvoilers —2.. 000. 18¢c Old Voms 22200 20c Youum Toms -200 0 23¢ Hen Turkeys 20c Radishes—75c per doz. bunches of hot house. Spinach—$1.50 per bu. Squash—Hubbard, $5.50 per 100 Ibs. Sweet Potatoes—$3.25 per bu. for kiln dried Jerseys. Tomatoes—$1.75 for 6 lb. basket, Florida stock. Turnips—$1.40 per bu. Veal Calves — Wilson & Company pay as follows: Raney 3 18c 000) a ee l4c Medion: 2220) ne 12Ze 200), ee 10c ——_>- > Decline of S. S. Kresge’s net income of $15,643,000 in 1928 to $14,952,000 in 1929 drew from President Van Dusen this comment: “Paradoxical as it may seem, the addition of many units last year had an effect the reverse of favor- able upon the net results of the busi- Why this result should be re- garded as paradoxical Mr. Van Dusen does not explain. It is usual in most Sometimes it is temporary —not always. ness.” mergers. —_2> 2. ____ R. C. Williams & Company, one of the oldest and most conservative of New York’s wholesale grocers, an- nounces a plan under which it buys for 230 grocers at cost plus a handling charge and an undertaking by the gro- cers to take a certain amount of Williams merchandise. This is the yielding to new ideas of one of the last buttresses of old-time methods. 6 MICHIGAN TRADESMAN February 12, 1930 Two Chain Store Managers Fined at Chelsea. Deputy Fred Cogswell, of the State Department, was in Chelsea last Fri- day, and in the check up there of weights, the managers of the C. F. Smith and Kroger stores were taken Justice O. J. Walworth and given the minimum fine for the of- before fense, $20 and costs, each for short weights. stated were While it was not definitely on what articles the weights found shy, it was stated that the arti- cles incldued those which were put up at the stores. The fact that this check on weights of the chain stores in this part of the State has resulted in the arrest of managers of stores at Jackson, Ann Arbor and other places in the past few weeks, is beginning to look as though the practice was not an oversight or neglect of some employe, but a de- liberate attempt to defraud the public by giving short measures. The fact is also apparent that before made and managers complaints are taken before the local authorities it is necessary for the department operat- ors to enquire if it is likely to get action on their complaints. That they reached action in Chelsea and other places in this part of the State recently is not to be commend- ed. The very fact that a justice holds office is sufficient reason for. him to do his duty, and not to protect organ- izations of such a nature as the chain stores are proving themselves to be. Going back into the statements of one of our leading chain store organ- izations just recently, we notice that they are making a loud spread on the fact that they have saved the Amer- ican housewife many millions of dol- lars on their purchases in the past year. It is, however, noticeable that twelve out of thirteen articles mentioned in this statement are farm products and it is also a fact that in order to sell cheaper it is also necessary to buy cheaper our own farm products to be correct. It is not hard for us to imagine how long an independent merchant would last if he practiced giving his custom- ers short weights. On the other hand it is not hard to realize that the day of the chain stores as a money saving place to trade is also done for. The very fact that these instances of short weights have happened at points widely separated only proves that it is not an error, but, on the other hand, has the appearance of being a regular and established practice. It is becoming a common topic of public interest, this doubtful benefit of the chain store savings, and no matter how hard they may try to stem the tide of adverse criticism, people usu- ally are able to think things out for themselves, once they are given an inkling that all is not as it should be. What has just happened in Chelsea, Jackson and other places in this vicin- ity is happening and has happened for years in every community where these stores are located. The whole chain system was conceived at a time when the country was flooded with war sur- plus and people were just recovering from and adjusting themselves from the world war. The time was ripe for the propaganda handed out by these organizations and independent business men and manufacturers were caught unawares owing to their co-operation with authorities during the trying times just before the close of the war. Let no one think that the independ- ent business man handed the business to the chain stores on a platter, they When On Your Way, See Onaway. Onaway, Feb. 11—You are liable to hear some favorable oil news in the vicinity of Onaway in the near future; prospects are continually ' looking brighter. Now the attraction seems to be up on reservoir hill overlooking the city, where the long toboggan slide has been completed. When the lights are strung, night sliding will be as popular as during the day. It is very unusual when reading the Out Around items of the Tradesman to encounter jest and funny grams such as Mr. Stowe treated us with in his John I. Gibson, of Battle Creek, has been named chairman of the board of directors of the Michigan Avenue Highway Association, Inc. Mr. Gibson succeeds John H. Burke, of Kala- mazoo, who becomes President of the Association, succeeding Dr. J. H. Kellogg, who retires from the list of officers. The directors, at the close of a general meeting attended by about 200, decided that the goal for the year would be the determina- tion of route and securing of right-of-way for the 400-foot highway to extend across Michigan and to form the main traveled highway between Detroit and Chicago. - stands on her own legs. did not and have constantly been try- ing by honest business methods and quality of goods to win the public back to former economically sound trade channels. They have succeeded, because of the fact that when it becomes necessary to practice sharp methods upon the public to hold their own with the hon- est dealing independent merchant, it goes to show to what desperate meas- ures they will go to hold the business if they can.—Stockbridge Brief-Sun. +. ___ There must be a root for every branch. report of the Noyes L. Avery broad acres. Mr. Stowe is usually so dig- nified and businesslike in his writings that we are wondering if his farm write-up was not inspired by a dream instead of an actual visit to the prem- ises. At any rate. it is the first time that we have ever heard of potatoes being sown, broadcast, or wheat plant- ed with a hoe, to say nothing about the remaining gymnastics required to harvest his beans or long-tailed beets. Now when Mr. Stowe visits Ona- way next Summer he is going to take home with him a far different report than that of the Avery farm or it won’t be our fault or the fault of the country. For instance, he is going to view the land composed of virgin soil which does not require fertilizer at $3.50 per load, but land which produces of its own “free will and accord” wheat which runs thirty bushels and up per acre. Oats, fully headed, running fifty bushels or better per acre and exceed- ing the standard weight of thirty-two pounds, often reading thirty-six. and all this without liming or fertilizer. He is going to see fields of alfalfa produced with ‘but little effort and good for two and sometimes three cut- tings, because the soil has the natural lime content. He is going to see many acres of potatoes—certified seed potatoes, mind you—which bring fancy prices above the regular market. He is going to see June clover and Alsike clover fields which bring rich returns in the production of good seed. Although Michigan does not pre- tend to compete with Iowa or Illinois in the production of corn, Mr. Stowe will see many acres of Michigan Dent corn which ripens’ thoroughly for husking as well as the larger silo varieties. And we might continue with every. branch of agriculture equally prosperous. Now about those pure-bred Guern- sey cattle, the cattle which are pro- duced by eating that nice alfalfa hay I have just been telling you about. We are going to visit the dairy farm of Roy V. Lyon, who furnishes Guernsey milk and cream to Onaway. It is not necessary to purchase bottle cream; just pay for a bottle of milk and you get the cream with it; cream which runs down nearly half way in the bot- tle and so thick and rich that it hesi- tates when being poured from the bot- tle. And we might continue along this line, but we must add the desserts to this bill of fare. Our menu would not be complete without the embellish- ments; the scenery which we are go- ing to throw in for good measure. Mr. Stowe will view the rivers which are not compelled to “condescend” to traverse and border these fertile lands; they seemingly do it cheerfully and gracefully. The pure, clear waters of the upper and lower Blacks, Rainy River, Pigeon and Canada Creek, all pure and uncontaminated, take pleas- ure in inviting the angler and the tourists. Mr. Stowe will take home with him a. good and favorable report of our many lakes equally pure and with beaches of clean sand fringed with tall trees and bushes furnishing shade. Northeastern Michigan is self-pro- ducing and requires no nursing. She We can see in the near future where the flying ma- chines will have a hard time passing over Onaway. Even now they circle around several times as though at- tracted and eventually the temptation to land at any risk will compare with the honey bees seeking nectar from a newly discovered cluster of blossoms. Squire Signal. —_-. Metal Mounted Pottery Shown. Metal mountings, formerly confined almost exclusively to glassware for home decoration, are now being placed on special pottery pieces. The nov- elty has been tried out in two ad- jacent cities and with good response. The pieces are supported by a base composed of animal figures and deco- rated by metal mountings molded to conform to the shape of the pottery. They are being shown for use as bon- bon dishes, flower vases and fruit bowls. Antique gold is featured in the metal decorations. — February 12, 1930 Items From the Cloverland of Michi- _ gan, Sault Ste. Marie, Feb. 11—The first winter carnival, celebrated here on Sat- urday and Sunday, was a orand suc- cess. The weather was ideal and the elaborate programme was carried out in detail. The big parade was held Saturday evening. The various fratern- ities, Rotary and Kiwanis clubs, as well as various business places, par- ticipated. On Sunday the ski races, tobogganing races and snowshoe races were held at the new toboggan slide. The carnival spirit was predominant and several thousand were in attend- ance. All had a good time. The vari- ous committees are to be congratulated over the success of their efforts. Henry Shields, one of our well- known grocers on Spruce street, left last Wednesday for Fort Williams via Duluth, where he will spend several weeks visiting relatives. Thomas Agnew. the popular Ash- mun street meat dealer. has placed an order for a large display counter, equipped with electric refrigeration, which will be one of the finest of its kind in the city. Mr. Agnew has built up a reputation for quality meats and the new fixtures will add much to the appearance of the market. Andrew Westin. one of the largest merchants of Newberry, accompanied by his wife, left last Thursday for Clarksdale, Arizona, to visit their son, Clinton, who has been engineering there for the past few years. They are traveling by auto and will take the Southern route. They will proceed to Southern California, where they will tour the country. They expect to stay away about eight weeks and return by the middle route which follows the Santa Fe trail. Forty is the old age of youth; fifty is the youth of old age. John Hallen, proprietor of the Park Hotel, Manistique, has purchased the Dallas Hotel at Taylors Falls, Minn. The annual meeting of the Chamber of Commerce, held at the Hotel Ojib- way last Friday night, resulted in the election of John R. Merrifield as Presi- dent, to succeed W. E. Davidson. Hope Frederick, of the Northwestern Leath- er Co., was named First Vice-Presi- dent and Clyde A. Saunders was nam- ed Second Vice-President. H. E. Fletcher, last year’s Secretary, was re- elected. While the Chamber of Com- merce enjoyed a very successful year, with the new officers elected still greater things are expected this year. The officers are all live wires and the city is to be congratulated on its Chamber of Commerce. A six-story addition to the Algon- quin Hotel, at Sault Ste. Marie, On- tario, will be constructed. The addi- tion will have a 50 foot frontage on Queen street and will add forty rooms to the present accommodations, mak- ing ninety in all. Every room will have a tub or shower bath. The build- ing will be of brick, with a foundation of reinforced concrete. The entire ad- dition will be strictly modern in all ap- pointments. Four stores on Queen street will be leased and an elevator will be installed with a new lobby and marble entrance. Mr. Lambert, the proprietor, will also build a large sum- mer hotel this year at Batchwana, on the shore of Lake Superior, North- west of the Canadian Soo. While Mr. Lambert is a newcomer here, he has great faith in the future of Canada. The Canadian Soo is growing fast in- dustrially and Algoma is destined to be a vast playground before many years, as our scenic assets are bring- ing in thousands of new tourists each year. That “first robin” story from Lower Michigan was a false alarm. The robin MICHIGAN was hurrying back. He was just mak- ing a late getaway. William G. Tapert. —__—_> 2. Most Underwear Prices Firm. Reports current in the knit goods market that prices on 1930 heavyweight were shaded to stimulate buying by jobbers are denied by “first both the Northern visions of the trade. lines of underwear being line’ houses in and Southern di- However, it is known that one important concern is making up a new line of substandard ribbed union suits to meet a demand for merchandise which can be priced by retailers to meet chain-store com- It also is known that one of the smaller mills is offering its goods petition. at varying prices. Three separate quo- tations on suit made by this mill are cited, the range between the lowest and highest being 62% cents per dozen. > +2 Novelty Jewelry Competitive. While business in novelty jewelry has continued active, the trade reflects a considerable increase in competition a 12 pound ribbed union this season. emphasis placed by an increased num- ber of firms on popular-price items, This is partly due to the and also to the tendency of many buy- ers to develop new merchandise sources. The outlook for the season is considered good, although the total volume may be spread over an increas- ed number of firms. Bead effects, prystal and stone set jewelry lead in the merchandise being sought. Pref- erence for longer lengths in necklaces and for pastel colorings is marked. —_++. New Umbrella Sells For Dime. A new patented umbrella, retailing for 10 cents, has just made its appear- ance on the market. Made of water- proofed material, the umbrella is held over the head to afford the same pro- tection as the regulation type, accord- ing to the manufacturer. When not in use the item folds and may be car- ried under the arm. The new product is intended as an emergency conveni- ence for use in sudden rain or snow storms and to be kept in homes, auto- mobiles and offices. ———_»+++___. To Drop Boudoir Smoking Stands. Production of stands for women, started last year by several companies, will be discontinued to a large extent this year because the articles find only a limited market. Checking up on sales, producers dis- covered that women’s specialty shops, and, in some cases, women’s clubs, purchased about 90 per cent. of the stands sold. The small ash tray, which takes up less room in the home, it was discovered, is used practically to the exclusion of stands and sets. boudoir smoking —_+++—__ To Meet on Blanket Standards. Members of the American Standards Association committee considering the standardization of blankets will be called within the next few weeks to consider further steps in the project, it was stated yesterday. Official re- ports of the last meeting at which pro- posed standards of size, weight and durability were considered, were dis- tributed yesterday to all members of the committee. TRADESMAN Sa a Na R22" wr * - = = - Oe ee From®YOUR'Side of the Counter t Customers will buy attractively displayed merchandise. Now, take your own viewpoint. For your own convenience, for economy of space, for easy rearrange- ment, for adjustability, for appearance, Terrell’s Steel Shelving offers all these and many more advantages. Let us help you modernize your store — We'll gladly answer any inquiries. TERRELL’S EQUIPMENT COMPANY GRAND RAPIDS, MICHIGAN ate cite aio .cinsie st stn sien sin the. thie ttt tite. .tinctin...1fe._siien..tthe....ale,...ain..alten.sllen..ailtn..attie....lt..tla...fen-.-ln.-0fln-.= ial. ellen. tla, ae. INVESTMENT - - THINK FIRST OF WHERE AND THEN OF WHAT YOU BUY. GRAND RAPIDS TRUST CO. Grand Rapids, Michigan MICHIGAN TRADESMAN February 12, 1930 ON THE PEASANT FRONT. Unless all indications are false, 1930 be one of the most and critical years in the evolution of Soviet Russia. The in- tensity and bitterness with which the class war is now being waged in that surpass anything that has gone before. The Communist dictatorship seems deter- mined at any cost “to liquidate” every vestige of capitalism which still ling- should prove to significant unhappy country apparently ers among the peasants. apaign has the twin aims of the rich peasant class i s. A total of 100,000 is being dispatched to the vil- to carry @h the offensive, as well as thousands of young work- ers from the cities organized as “ham- brigades.” These recruits are expected to bring a more militant and energetic spirit into the village soviets and to force the peasants to sow more wheat. lage front merers There will be no leasing of land or hiring of labor permitted under this The rich peasant, or kulak, will not be tolerated. All his property will be confiscated for the benefit of the nearest collective farm and he him- self may be evicted and exiled by the local executives. If the shock troops sent out by Moscow do their work as thoroughly and as well as the authori- ties hope, the result will be the com- plete disappearance of those elements among the peasants which still retain any measure of independence or well- system. being. It is said in defense of present condi- tions in Soviet Russia that they do not yet represent any real test of Commu- nism. The war against capitalism is still being waged through these at- tacks upon the kulaks and not until they are completely exterminated as a class will it be possible to perceive Communism’s true blessings. But un- fortunately we can only judge of what these blessings may be by the evidence which Soviet Russia offers us in the violence and brutality with which the dictatorship is waging its relentless class warfare. RESALE PRICE PROSPECTS. One of the many theories entertained on prohibition is that it might be end- ed by enforcing it. The same thought might be applied to the long agitation for resale price maintenance which has been favorably reported out of com- mittee in Congress. Such legislation has been roundly berated and as firmly supported on grounds too numerous to mention. It is now possible that, with the feeling against chain stores what it is in many quarters, the time has come when enactment is possible. But then, as in prohibition, the crop of “bootleg” merchandise may be ex- pected to grow. Every article on which prices are maintained will be a target for competing products to be sold at lower prices. There is scarcely a shadow of doubt but that the chain systems, distributors and manufacturers selling direct will re- double their efforts in the expansion of their own brands. And if for a secondary minute the producer of an article sell- ing at a fixed price imagines that his volume will not only be reduced by the elimination of sales by price-cutters but by this added competition, then he is fooling himself badly. “Price baiting” is the expression used to describe the operation of cut- ting prices on a well-known product in order to attract customers to a store where it is hoped they will make other purchases. Manufacturers de- nounce the practice and retailers are prone to defend it. It would be de- cidedly worth while to really know just what value the method has to- day. Formerly it was perhaps true that the public formed its impression ef bargains from these price lures, but with the dwindling attraction of price and the emphasis on styling, merchants as well as producers may be putting too much stock in the importance of the operation. DRY GOODS CONDITIONS. The week in trade brought a fairly normal business, with sales running along at about the recent level. Store executives report that, while they are able to keep volume up to or a little better than a year ago. additional ex- pense is required for the extra promo- tion and intensive selling effort in- volved. This is not only a local con- dition, but was remarked also by those who attended the convention of the dry goods meeting held in New York City last week. Lacking favorable weather for the featuring of early spring merchandise, trade competition has been made keen- er by the apparent necessity of pro- longing the period of special sales and clearances. A spell of mild weather would permit the introduction of new lines and furnish desirable activity while at the same time providing tests of what consumers will favor in their spring purchasing. The absence of this “testing out” opportunity has not only adversely af- fected the stores, it has also tended to slow down operations in the wholesale merchandise markets. Buying is being done on a very cautious scale and until retailers are sure of consumer de- mands re-orders are likely to be re- stricted. Despite this influence, how- ever. there has been a fair amount of activity in the Eastern markets. The number of buyers in the East has been running under a year ago, but that is accounted for not only by general business and trade conditions but by the fact that Easter is late this year. Early figures on last month’s trade results have proved quite reassuring. They disclose better progress than was expected and manufacturers are hope- ful that the actual recession will not prove quite as serious as it was feared. DISCOUNT REDUCTION. The outstanding development of the week in business was the reduction in the reserve bank discount rate in New York to 4 per cent., following closely upon a cut to 4% per cent. by the Bank of England. This action should have a highly favorable effect in eas- ing money further, promoting enter- prise and relieving the pressure on prices. However, despite this evidence of an easier money market, credit is not as free as would be imagined. The action of the central banking system, nevertheless, should have a beneficial effect if we can be saved another speculative mania. As was indicated previously, the re- ports now coming forward on January operations in industry show that the low level of reaction was passed in important lines during that month. The steel business presented the most favorable figures, with an increase in ingot output that was a good deal larger than the usual gain. Building contract awards in the month ran about 20 per cent. under January, 1929, but the drop from December was less than the seasonal decrease. Prospects look brighter in the construction line and perhaps the firmer prices on build- ing materials testify to this. So far the movement of wholesale commodity prices fails to reflect much easing in pressure. The marked de- clines, however, are found chiefly in raw materials for which surpluses are responsible. The last index, for the end of December, of the Department of Commerce on raw material stocks stood at 186, or the same level as at the end of November, and compared with 156 for December, 1928. The index for manufactured goods increas- ed a little on the month, but was 119 as against 121 twelve months before. FORMULA FOR INDIA. While there have been no develop- ments in India since the All-India Congress adopted its resolutions in favor of complete independence, the likelihood of any immediate applica- tion of the weapon of civil disobedience as a means of forcing England’s hand seems to be diminishing. Gandhi has frankly admitted that under present conditions such a program is not feas- ible and that a formula must be dis- covered which will allow the Indian nationalists to press their claims with- out running the risk of disorder and bloodshed. : Moreover, Gandhi seems to be still open to the idea of conference with the R-“tish government on the condi- tion that India is offered a definite plan for an indepedent government. It is not clear whether by this he means complete independence or dominion status, but without question any pro- gram promising real self-government would command the support of a ma- jority of the Indian leaders. England is not prepared to grant this privilege immediately, but this fact does not rule out the possibility that it might offer India a form of government which would gradually lead to dominion sta- tus after a definitely limited probation- ary period. This is the position which the record of the Labor Party would logically lead it to take. Whether it can com- mand popular support for such a move is the real question at issue and one which the government cannot ignore, even though the Indian nationalists may. In any event, some concession must be made to Indian demands if nationalist discontent is not to get en- tirely out of hand and beyond what- ever restraining influence such leaders as Gandhi may be able to exert. STORE SOLVED ITS TROUBLE. About a year ago attention was call- ed here to the rather drastic steps taken by a large retail store in the Middle West in order to improve its merchandising operations. A large loss was “deliberately taken,” the president explained, “in order to improve mer- chandising methods through smaller inventories and more frequent turn- overs.” Comment on that action was summed up with the statement that the “next report of the establishment should reflect this improved under- standing of conditions.” Mandel Brothers, Inc., of Chicago, was the company referred to and it is gratifying to note that last year’s prediction was amply fulfilled. From a net loss of $663,313.02 in 1928, the company last week reported net in- come after depreciation and all other charges of $254,209 for 1929, an im- provement of $917,522.02. Leon Man- del, general manager, points out that last year the store recorded the largest single day’s volume in its history and “exceeded the previous year’s gross sales transactions by over 650,000 units, showing a substantial gain in public good-will.” In the light of business developments since last fall, it must be a source of further gratification to the manage- ment of this concern that the coura- geous decision to adjust operations more in line with changed buying hab- its of the consumer was taken in the easy-going period of prosperity. Had the action been delayed, as it now turns out, the concern might have been forced to make changes over a very dubious period and probably with less chance of the success that has been achieved. SANE AND SENSIBLE. No discussion of the subject of Philippine independence which has been brought to the attention of the Tradesman has been conducted with greater ability than the summary of Rev. Henry Beets, published elsewhere in this week’s paper. Mr. Beets’ presentation of the Chinese problem in this paper has aroused National in- terest and his conclusions regarding the future of the Philippines will prob- ably find a responsive chord in Wash- ington, where this subject has recent- ly been revived by the activities of Senator Vandenberg. Mr. Beets stayed on the islands lond enough to enable him to familiarize himself with the situation. What he writes can, there- fore, be accepted as the seasoned con- clusions of the safe and sensible au- thority on a most annoying feature of American diplomacy. D. J. Riordan, Central Michigan rep- resentative for E. B. Millar & Co., Chicago: “I want to commend you for the good work you are doing through the Tradesman by enlighten- ing the retail merchant how to meet chain store competition.” Self-approval is the best commenda- tion. deen A es Ml ie errant ies oe _— Taiancasniieretietadrete case —oemereaetoe February 12, 1930 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. We have in the world to-day two great unions. + Living By Profits Alone. An industrial engineer, the title now commonly given to the former so- called efficiency experts, has been ex- patiating with fervor on the folly of doing any but profitable business. He has no faith in Mr. and Mrs. Jack Spratt combinations that with divided appetites for fat and lean lick the plat- ter clean. He is all for an exclusive diet on the lean—good profits all the time. Like others of his ilk he revels in such illustrations as that of the wholesaler who cut off more than half of his customers because their small, orders did not pay and increased his net profit by a large sum though at the time his sales volume shrank substan- tially. He likes also to tell of a house with a large number of salesmen of whom only a small percentage made money for their employer, the others eating up hundreds of thousands of dollars in salaries and expenses. (II- lustrations of this kind can be multi- plied ad infinitum especially when. no names are given). There is undoubted - need of careful scrutiny in all business enterprises if unnecessary wastes are to be avoided; that is one of the car- MICHIGAN dinal virtues of good management. It is a fact also that profligacy is the hand- maiden of most insensate scrambles to increase volume. But there is just as much need of careful study to make sure that pruning aimed at deadwood does not also destroy sproutings which give promise of fruitful growth. This is true of customers as well as of sales- men. Measured inflexibly by the yard- stick of present profits, many of them would be swept away as worthless with immediate advantage to the sum of net earnings. It does not follow, however, that in the long run this sort of effi- ciency in management would pay. ——_»+ Proposed Food Censorship. ‘Suspension of judgment is advisable on the American Medical Association’s plan for a tribunal to pass upon food products and the statements made on their behalf. The implication of a new censorship will not be popular. Fur- thermore, while much that the A. M. A. has done in sifting the bad from the good in pharmaceutical proprietories has been commendable, acceptance of its findings in this field is by no means universal, Its competence to pronounce judgment in the broader field of diet- ary articles will not be taken for grant- ed. Not that we have any impulse to throw cold water on the project. Ever since processed foods began to flood the markets there has been need of standards wherewith to assess the ‘validity of virtues ascribed to them. The public has no doubt been bewilder- ed by clamor of conflicting testimony, especially since vitamins and mineral salts became the text of much copy writing, more distinguished for readi- ness in the use of learned phrases than for evidence of scientific learning. It needed no hint from the Food and Drug administration in Washington to admonish food manufacturers that health-giving and disease-curing claims were being overdone in labels and ad- vertising. It does not follow, however, that the intervention of the A. M. A. is called for. If it attempts to deal with food fads and fancies in a narrow, arbitrary spirit no public interest will be served and confusion will be only worse confounded. If on the other hand it brings to its self-imposed task a rational desire to discourage obvious fraud and misrepresentation the food industry as well as the public will have reason to welcome its new activities. —_+++____ A Business Man’s Philosophy. It might be argued, in considering the comparative influence of heredity and environment in shaping character that, despite innate capacity, no human being will exert himself unnecessarily. It has been said that a rich man’s son is handicapped at the start because he is not compelled to hustle and de- velop and discipline himself. The poor boy, coming from good stock that has been under economic pressure for several generations, may suddenly find himself in a favorable situation for the development of his talents. The prize is appealing. He will ‘do anything to escape the life of poverty into which he was born. He works hard, makes the most of what he has, and achieves an outstanding success. TRADESMAN The truth probably is that all of us have more ability than we use or need for moderate success. We are held back not by lack of intelligence but by lack of application. William Feather. —__—_* + + Dark Shades To Rule in Hosiery. Dark shades will dominate in hos- iery during the coming Spring and Summer to a greater extent than last year, according to an informal survey just completed by a leading producer of full-fashioned silk merchandise. The enquiry brought out that the unusual success the various sun-tan shades are now having at the Winter resorts will be duplicated in other parts of the country later. Shoe men look for a continuation of the present demand for f Fresh Crackers Naturally you and your cus- tomers like fresh crackers for every occasion. Realizing this, our salesmen call frequently so that you will never be short of any item of oven-fresh “Uneeda Bakers” products. This assures you of a well- stocked assortment of fresh, tasty crackers at all times— a service your customers appreciate. NATIONAL BISCUIT COMPANY “Uneeda Bakers” 11 brown and black footwear until well into May, and this‘ will give added impetus to sales of the dark hose. In- dications are that they will even be used this Summer with costumes fea- turing white dresses and shoes, replac- ing white hose. ————_-+<.____— W. S. Bird, dealer in staple and fancy groceries and notions at White Cloud renews his subscription and writes: “I do not desire to miss a single issue. I have been doing busi- ness here for almost twenty years and I certainly enjoyed each and every is- sue of your paper. I also wish to congratulate you on your annual issue which seems to be bigger and better every year.” \ DAILY CHICAGO—GRAND RAPIDS ROUTE Merchant Freight Transportation with Store Door Delivery Over Night Runs between Chicago and Grand Rapids SERVICE GRAND RAPIDS MOTOR EXPRESS COMPANY General Offices 215 Oakes St., S. W., Grand Rapids, Michigan Chicago Terminal 1800 South Wentworth Ave. Uncle Jake Says — money for the user. “The world owes a living only to the man who earns it, hence a lot of people are getting head over heels in debt.” KVP DELICATESSEN PAPER has a wonderful earning power. The many uses and protective qualities of this sheet will actually earn If by the quality of this sheet and the service we give you, we do not earn the right to ask for your business, we have no right to expect it. KALAMAZOO VEGETABLE PARCHMENT CO. KALAMAZOO, MICHIGAN 12 FINANCIAL Banks Look For Increased Demand For Bonds. An increased demand for bonds may be one of the features of this month’s securities markets, according to an analysis of the banking situation issued by Ames, Emerich & Co. Continued ease in the credit outlook is foreseen. “Many bankers report that February will see a large amount of investable funds, especially for the country banks, received in large measure from taxes,” says the letter. “Many banks report that they are waiting for indications as to the amount of withdrawals which they might reasonably expect, after which they will begin to build up their depleted bond accounts at the very at- tractive levels now prevailing. “The amount of frozen loans on stock market collateral,’ continues the letter, “which was generally considered to be a very dangerous point, is not the menace it was expected to be, and the banks with which we are in contact report a very excellent degree of liquid- ity with very little distressed loans. In some sections of the East considerable losses have been entailed, but, by and large, the banks have outridden the storm and are in sheltered waters. “Although care must be exercised, the banker cannot afford to be tardy in making his decision. prices warrant the purchase of sound senior securities, and, while we do not In our opinion, forecast higher levels for bond prices, we think that conditions could justify higher levels. At any rate, money rates, in all probability, will tend to remain at current levels, which elim- inates call loans as a_ satisfactory method of investing. “The consensus of opinion and the mass of statistical evidence indicate that money rates will tend to follow the trend started in January, 1924. Ob- viously, then, the banker who relies upon the current rate of money for the income of his bank will fare very bad- ly during the coming period.” The uncertainty in the outlook for money rates is of unusual importance to bankers, the firm contends, for it is considered certain the period of high call money rates has passed for the time being. Call loan rates of 10 to 15 per cent., which proved so profitable for banks last year, have given way to rates of 4 per cent., a relatively unprofitable level. Large funds are reported avail- able and unloaned at 3 per cent. William Russell White. [Copyrighted, 1930.] —_——_+->___ Freedom From’ Regulation Virtue. Holding companies have been one of the chief factors in the rapid develop- ment of public utilities in the last twenty years. Their influence is be- coming more pronounced as additional regulation is pressed on operating Great companies. Probably the sole reason holding companies have been successful in financing and developing operating units, in the opinion of H. C. Hopson, vice-president and treasurer of the Associated Gas and Electric Company, MICHIGAN is that they have been entirely free from Governmental regulation. Two great problems confront utility companies, he says: Raising sufficient capital to provide facilities necessary to serve the territory and getting enough business so that rates custo- mers can afford will produce sufficient earnings to justify the capital. Far-sighted persons saw the advan- tage of the holding company in placing the smaller communities more nearly on a parity with the larger companies in the big cities, he asserts. Small communities and rural sec- tions were neglected, he points out, while companies in large cities were content to increase their business and lower rates as improvements reduced costs. As a result, extension of ser- vice made little progress until after the war. Holding companies, by acquiring small operating units in a wide ter- ritory and stimulating their growth, placed service at the disposal of more customers. The result has been that most hold- ing companies, in addition to financing and expanding smaller companies with maximum efficiency, have made in- vestments much more secure, lowering the cost of capital, and have been able to pass along this saving in better ser- vice and lower rates, Mr. Hopson con- tends. “Tt is, therefore, my settled opinion,” Mr. Hopson concludes, “first, that the great virtue of holding companies is freedom from regulation in all their business; second, that the reason op- erating companies stopped expanding into regions where business was less profitable and service more difficult to give was that regulation caused man- agements to become too conservative and less inclined to back their judg- ment. “T do not believe that holding com- panies and their affiliated enterprises can be efficiently regulated by either the state or the Federal Government. If they could be, it would still be high- ly undesirable. Even though the pro- posed regulation was 100 per cent. effi- cient I believe it would practically stop the growth of many of the most useful and energetic enterprises which are now doing the most good until the legislators saw the error and modified the restrictions.” William Russell White. [Copyrighted, 1930.] —_—_>+ > ___ Flow Into Consumption High. A liquidation of commercial loans running close to a billion dollars in the last two months confirms the impres- sion that the flow of goods into con- sumption is holding up. Fluctuations in member bank loans “for all others’ to some will seem a curious way to follow consumption. Yet to those not content to judge how business is going by observations on production the commercial loan figures do provide an ingenious device. And it is more important now to know whether goods are passing rapidly into consumption than that the rate of pro- ductivity has dipped down to 1927 bot- tom levels. Now so long as the volume of com- mercial loans holds on a dead level we may in a very rough way assume that February 12, 1930 TRADESMAN The Measure of a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. 2 GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’’ 16 CONVENIENT OFFICES TD = up- on a time, you went to your banker for accommodation ... now you go to him for service. And the whole evolution of banking, as con- ceived by the Old Kent, lies in that difference. Do you know just how far the Old Kent goes to serve you? If you don’t, why not find out? An investiga- OLD KENT BANK bi 14 OFFICES RESOURCES OVER $40,000,000.00 tion might prove lastingly profitable! alii atl eae re ae pos singh Sa ee Seer one February 12, 1930 MICHIGAN TRADESMAN 13 consumption is keeping pace with pro- duction. As produced goods are pass- ing into consumption. Loans do not mount since inventory is not expand- ing. Suppose a swing upward in loans. If it be sharp the presumption is that production is increasing faster than consumption. The 1929 expansion in commercial loans of substantially more than a billion dollars between Febru- ary and November reflected the rapid growth in productive activity of the time. Big inventories at inflated prices were not piling up as in 1920 but more goods were being produced than con- sumed. Since late November the trend has been reversed. Commercial loans have fallen $900,000,000 from their peak. Other factors enter in of course. Al- lowance must be made for a certain proportion of security financing per- haps. But the essential fact is that with the liquidation of the loans goods have been passing into consumption. Apparently the movement has been rather full. Devices for measuring the flow of the consumption demand are the hard- est of all statistical indexes to obtain. It is infinitely more difficult to follow consumption than production. Per- haps the prevailing sentiment toward business would be more cheerful now if people generally appreciated how the demand for goods is holding up at a time when the supply has _ fallen away. Paul Willard Garrett. [ Copyrighted, 1930.] ——_»>++ Sharp Rise in Loans Would Be Sig- nificant. Additional light on the character of buying under the present market’ will be shed this afternoon when the Re- serve reports the week’s figures on brokers’ loans. A perpendicular upturn in loans would suggest the re-entry into the market of weak speculators. A mod- est change would indicate that the rise still is explained primarily by the ac- cumulation of investors who buy for cash. With the rise in stocks the mar- ket will take a fresh interest in these weekly compilations. In breaking through the early De- cember highs the market this week met successfully a new test of its strength. Either the stock that was for sale around December 7 has been cleaned up, or the price objectives of those still holding stock for sale have been raised. In early December the supply of. stock exceeded the demand. Early this week, when it got up again to those same levels the market found the demand greater than the supply. Up to now these persistent but gent- ly rising stock prices when interpreted through the loan figures indicate buy- ing for cash. Brokers’ loans have been declining. We have witnessed no substantial upturn in loans since Oc- tober. The increase last week was only $4,000,000. Previous to that we had seen a long string of weekly de- clines. Even member bank loans on securi- ties recently have been declining. That plainly reflects a passing of stock from weak to strong hands. Now it might be argued that recent- ly speculative buying has been kept under cover by a familiar device— making loans through channels not shown in the Reserve figures. But the month! borrowings of Stock Ex- change firms do not reveal anything like that. In January—despite a ris- ing market—borrowings were down. What this all suggests is that the buying in the market so far in 1930 has been better than the selling. When this condition changes we presumably will get a warning of it in the loan compilations. Paul Willard Garrett. [ Copyrighted, 1930.] —— +2 >—___. The Obliging Bank. Since Liberty bonds were sold to everyone who was willing and to some who were unwilling, to buy, cases fre- quently arise where a depositor stalks into the bank hands over his Liberty bonds and says, “keep these until I call for them.” “Delighted to oblige our depositors,” the banker agrees, takes charge of the bonds, they are lost, burned or stolen, and the customer sues the bank for their value. “We were what the law calls a ‘gratuitous bailee,’ that is, we got no pay for keeping the bonds, and it was for your sole benefit, so the lowest de- gree of care which the law requires will let us out,” the bank says. “No, it was a bailment for the bene- fit of both parties.” “How do you make that out—what benefit did the bank get out of it?” “T was a depositor in your bank, and am yet. By keeping my bonds without charge you got my good will. By getting my good will you kept my de- posit, and if a deposit, even the size of mine, isn’t a benefit to a bank, I don’t know why you are in business,” the depositor retorts. On this point the Mississippi courts have decided in favor of the customer, but in the recent case of Thornton vs. National Bank, where the bank was keeping $5,000 worth of Liberty bonds for a customer, without charge, and the bonds were stolen by burglars, the Texas courts ruled that the bank was merely a “gratuitous bailee,” and re- ceived no benefit from the transaction, although the bank clipped the coupons and credited them to the depositor’s account, but without any arrangement with him to that effect at the time the bonks were deposited with the bank. “The fact that the special depositor was also a gerieral depositor in the bank is not sufficient, unless the con- tract of special bailment stipulated for the retention of the general deposit account, for the benefits to the bank derived through the general deposit account of a depositor are wholly con- tingent upon the will of the depositor, can be withdrawn at the pleasure of depositor for safekeeping, and cannot amount to a consideration for a special deposit for safekeeping, and cannot affect or determine the character of the bailment,” said the Texas courts. ——_ + --__ Too many want the authority of the boss but not his responsibility. ———_+ +. If a man thinks silently it doesn’t much matter what he thinks. Investment Securities E. H. Rollins & Sons Founded 1876 Phone 4745 4th Floor Grand Rapids Savings Bldg. GRAND RAPIDS Philadelphia Los Angeles New York San Francisco Boston Chicago Denver London L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 GRAND RAPIDS NATIONAL BANK Fa Us wil fal J Pi CT (eg 1 7] G Established 1860—Incorporated 1865 — Nine Community Branches GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank se BE A AI AE PTT POSES ILIAC ATI) 14 MICHIGAN TRADESMAN February 12, 1930 Wood Lots and Forest Lands. Referring to Forest Service Tech- nical Bulletin No. 92 by Sparhawk and Brush we find there are in Mich- igan “Farm woodlands (including de- nuded) 3,897,400 acres and commercial tracts (including denuded), also areas in private game preserves, etc., 14,943,- 140 acres.” All of this is potential forest land. If it is not now bearing timber it is be- cause of neglect to provide for the seeding and care that would assure re- newal of forest growth. It can be used in the business of growing tim- ber. Where that business is under- taken it is essential that certain meas- ures be carried out under a definite plan of management. The increase of forests comes only through a process of natural growth by which annually a small ring is formed within the bark and about the heart of the tree. This annual growth must stand stored in tree form until enough rings accumu- late to make up a stock of timber hav- ing the size and quality desired. As this timber is harvested, provision must be made for seeding and estab- lishment of new growth in order to keep the forest in producing condition. There will be a large amount of the standing timber, known as the grow- ing stock, necessarily held for that purpose of keeping the forest produc- tive. Quoting from Woolsey’s “Studies in French Forestry,” page 218—working plans are necessary, because it is diffi- cult to distinguish between the capital or growing stock, which is “property held in trust” and the annual income or growth which constitutes the own- er’s returns. The timber harvested should amount to no more than the equivalent of the annual growth or the forest will soon be out of the pro- Management must be which is ducing class. effective and cover all phases of for- est growth from the beginning to the end of the rotation. Seeding and efficient care are essen- tial and also a cutting schedule that takes only an equivalent to the growth. To increase production and assure better quality in the final stand or product of the forest, careful thinning and removal of defective trees is also essential, thereby allowing the good timber to assimilate as much plant food as the soil will furnish. The growing stock is made up of all ages of trees up to that of the produc- ing stage and the French reference shows that the growing stock is natur- ally held in trust for the purpose of assuring the productive capacity. The State has an interest in the continuing - productivity of this trust property and justly has the right to require that it be well managed. There is a co-ordinate duty on the part of the State to so act through es- tablished laws that the growing stock shall be maintained as a trust prop- erty. The foregoing is a statement of the factors which the State must consider in any enactment or proceeding which will affect forest growth. It shows the way in which returns will come from development of productive forests. There are indirect returns certainly of benefit to the general welfare that are sufficient reason for State activities in promoting good forest growth on all non-agricultural land. Taxation should be based on the net annual return the owner gets from the forest. To get that return he is under the responsibility of maintaining the growing stock in all the age classes of the rotation period. Therefore, the necessary expense of that maintenance will come out of his income and what remains will be the net income on which taxation can equitably and just- ly be imposed. This outline is like the French procedure in taxing forest land. A competent authority on rules of forestry has stated that European for- estry experience is worth millions of dollars in application of their knowl- edge to American conditions. Michi- gan needs to make that application now. We need such a forest tax law. The maintenance of the productive capacity will not come by chance or through haphazard growth. There will have to be good management in co-opera- tion with the State and under State protection. The State should institute a law providing for the registration of all ‘land on which forests are to be handled under a management plan for a sus- tained yield. The interests of the public should be looked after by able State forest en- gineers to assure effective renewal of growth and the properly limited cut that shall leave the productive capacity unimpaired. The growing = stock must stand as a large investment con- stantly changing in its parts, but ef- fectually | safe-guarded throughout those changes by the owner and the State to keep it fit as the basis of the continuing production of timber. The owner needs to thoroughly un- derstand the facts of timber produc- tion and the requirements to be met in the process of keeping the land pro- ductive. The State should make it plain by an adequate registration law that when the land owner assumes the responsibility of maintaining produc- tion, the requisite growing stock shall be protected by the State as a legal reserve held in trust for that definite purpose of timber production and tax- able only on the net income therefrom. A proper registration law will ad- vance the interests of both the owner and State by combining their forces in better development of a more thor- oughly protected and more ably man- aged forest. ; Such a registration law is the most practical way to get the owner en- listed in the work of forest mainten- ance. Frederick Wheeler, President Michigan Forestry As- sociation. ——_»-+ + Sales Gain Brings Expense Rise. While the volume turnover of many stores for last month ran ahead of the same period last year, the results in a number of instances were due mainly to promotional work which was quite expensive. The situation is of consid- erable importance, as it seems in a measure to defeat the concentrated ef- fort retailers are putting forth to cut expenses this year. The suggestion is voiced that better buying and lower markdowns as the year advances will make up for the added expense of the promotional efforts undertaken. —_—_-2 + + Men’s Sports Wear in Demand. Interest in men’s sport wear. for Spring is developing and indications point to a good season in this mer- chandise. In addition to four-picee suits, attention is being centered on flannel trousers or “slacks” for golf, knickers, double-breasted lounge jack- ets. It is believed that the use of “slacks” in the coming season will show an increase, following the favor accorded them last year. The gar- ments are being offered with caps to match. Biscuit is a new shade favored while warm browns are also featured. Tried iby Fire During the last three months Industry has been tried by fire. There have been changes, re- adjustments and new policies, but all these have only proved more conclusively than ever the soundness and firm structure of American business. Such readjustments in industry, however, demand careful scrut- iny and equal readjustment of investments. We offer you our complete facil- ities for this purpose. A thorough analysis of your investment prob- lems and accurate information on any securities you hold or contemplate purchasing. PETTER, CURTIS & PETTER Incorporated Investment Bankers and Brokers Grand : Rapids Muskegon Sete for TC Gees ands \ Fenion Davis & Boyle Lavestment Bankers vy Detroit Grand Rapids Chicago Willingness to investi- gate openmindedly is the Basis for Progress —particularly in invest- ments. GEO. B. READER Wholesale Dealer in Lake, Ocean, Salt and Smoked Fish 1046-1048 Ottawa Ave., N., Tel. 93569 GRAND RAPIDS, MICH. SECURITIES SERVICE DEPARTMENT We buy, sell and quote all unlisted Stocks and Bonds and are particularly interest- ed at present in Western Michigan bank and _ indus- trial stocks, also interested in financing well established concerns. The Industrial Company Associated with Union Bank of Michigan Grand Rapids, Michi Resources over $5,600,000. pees ae Se ee eo ee February 12, 1930 MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE The Community Plan of Fighting Fire. The community fire plan is a com- paratively new system for rural fire protection and is meeting with much success everywhere. The idea is not only sound but the logical plan for rural residents to obtain fire protection at a reasonable cost. The plan is to solicit farm subscrib- ers over a definite territory and use the money obtained from the sub- scribers to purchase a fire truck. The subscribers to the truck receive free fire service for a given period of time, after which a slight charge is made for the maintenance of the equipment. Those persons living in the area to be served by the rural engine, who do not subscribe have access to the pro- tection but must pay a fixed price each time the engine is called to fight a fire on their property. This charge to non-subscribers is generally much higher than the price of a subscription to the service. In some communities the mutual farm fire insurance com- panies donate money to the commun- ity plan or pay the cost of responding to a fire on property insured by them. Co-operation from mutual farm fire insurance companies is most encourag- ing because it shows that these organ- izations are interested in reducing the farm fire waste. The mutual organiza- tion can also render much assistance in bringing about the organization of a good community fire protection sys- tem. . Fire apparatus manufacturers are also lending much valuable assistance toward the organization of community protection. Several companies co- operate to the extent of soliciting farm residents for subscriptions. If you contemplate the organization of a community plan, it would be wise to write the various fire apparatus com- panies to learn what plan they offer which may be used in the organization of community service. If you contemplate an organization, without the assistance of a fire ap- paratus manufacturer, the following suggestions might be helpful in the promotional work. The first procedure is to call a meet- ing of six influential residents of a district and discuss the advisability of community protection and the ad- vantages to be gained through such protection. In pointing out the advantages of community protection you might cite the experience of Dr. Wise of Medina, Ohio, founder of the community sys- tem. In an article published in Fire Protection on this subject recently, Dr. Wise declared that the rural resi- dents in his district have saved approxi- mately $150,000 since the plan was put into practice. In the same article Dr. Wise describes his experiences in ren- dering community service. After you have met and decided with a few of the most influential citi- zens of the district that community service is wanted, the next step is to hold a mass meeting and invite every- one in the district to attend the meet- ing. Much publicity in local papers should precede the meeting and if a band is available, have the band at the mass meeting. Also don’t fail to men- tion the fact that the band will play at the meeting, because that will at- tract citizens. The night before you hold the mass meeting a train of motor cars lighted with red lights and armed with noise makers should parade through the dis- trict to advertise the meeting. A chairman should be appointed to conduct the meeting and select your most influential citizen to take that part. Various speakers, who in the mean- time have investigated the plan in other communities should point out the advantages of this service to the audience of prospective subscribers. It is not wise to solicit subscriptions at the mass meeting; wait until the next few days and have the solicitors make a personal call upon the prospec- tive subscribers. The mass meeting simply marks the opening of the campaign and the chair- man of the mass meeting should be chairman of the campaign. The chairman should appoint the following committees: Publicity, fin- ance, advertising, solicitors, clerical, auditing, and a purchase committee. If the community is large enough the solicitors may be divided into teams with a captain at the head of each team and quota for each team. The solicitors should be supplied with printed blanks to receipt the sub- scriptions. Posters should be supplied to advertise the campaign and _ local papers should give their full support in the editorial colunins. After the money should be placed at the disposal of the purchasing committee who will buy the campaign the motor pumrper. eo Summer Fashion Show April 8. The Summer fashion show of the Garment Retailers of America will be held at the Hotel Astor, New York, April 8, Executive Director John Hahn announces. A committee is soon to be appointed to select the colors to be featured. The show will mark the be- ginning of the Summer wholesale gar- ment season, Mr. Hahn says, and will be followed on May 5 by the first “official” retail displays. The 1929 Summer show was held on April 9, about ten days from Easter, while the current show will precede that holiday by a practically similar period. With the late Easter and the Summer retail opening on May 5 the period of the post-Easter clearances of the stores will be shortened materially. ——_> + -___ Still Buy Electrical “Specials.” Retail plans for special house fur- nishings sales during the next few weeks have caused neglect of regular lines of electrical household goods, it was claimed in the trade here yester- day. Buyers have been numerous in the market lately, but claim they will not be ready to place business on regu- lar merchandise for some time yet. As a result the new lines have been sub- ordinated in the displays to sales ar- ticles which are being featured. —_——_~+ +> Man’s most important job in life is finding out what’s not so. H. J. Pinney, of Belmont, writes the Tradesman: “The Michigan Trades- man is the best trade journal that has °, % Insurance at COST. Telephone 358 WHOEVER OWNS PROPERTY KEPT CLEAN AND IN GOOD REPAIR Can Become a Member of THE FINNISH MUTUAL FIRE INSURANCE COMPANY, Calumet, Michigan, and Get Fire Paid 40 to 68% Dividends For 46 Years THE FINNISH MUTUAL FIRE INSURANCE COMPANY CALUMET, MICHIGAN We could not do without it in our business, so let’s ever come to our store. have it for another year.” 444 Pine Street Phone 93401 ASSOCIATED TRUCK LINES The Outstanding Freight Transportation Line of Western Michigan. State Regulation means Complete Protection. ASSOCIATED TRUCK LINES 108 Market Av.. Grand Rapids, Mich. Affiliated with 320 Houseman Bldg. The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY Grand Rapids, Mich. Phone 86729 Suite 407 Houseman Building Night Phone 22588 THE INVESTIGATING AND ADJUSTMENT CO., INC. COLLECTORS AND INSURANCE ADJUSTERS Fire losses investigated and adjusted. Collections, Credit Counsel, Adjustments, Investigations Bonded to the State of Michigan. Grand Rapids, Michigan OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying the Net Cots O07 Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER 16 PHILIPPINE INDEPENDENCE. Our National Duty Clearly and Accu- rately Defined. During our recent visit to Manila and environs, we had the opportunity to pay some attention to the above named question. We had read up on it. We interviewed representative men on the subject and we noticed, when getting hold of the Philippine Maga- zine, that the people at home, notably our senators, had also shown interest in the matter, including the man whom we, of Michigan, delight to honor, Sen- ator Vandenberg. As the Tradesman readers will re- member, three resolutions were intro- duced in the Senate last fall. Senator King proposed to declare the Philip- pines independent with a view to end- ing the competition from the importa- tion of duty, free sugar and some other agricultural products into the United States. Senator Broussard in- troduced a resolution calling for an international conference to guarantee the independence of the islands. Both of these resolutions were defeated, and, the magazine continued, it seems now as if the proposal of Senator Vanden- berg, which seeks to extend the Ameri- can coast-wise shipping laws to the Philippine Islands, is also doomed to defeat. And when the significant statement is made by the paper just quoted as a result of the discussion of these resolutions “the agitation here for independence, which had seemed to be more or less dominant, has again assumed importance.” And another significant statement is added that through this agitation and the uncer- tainty it involves, investment of capital and business is suffering. The first man we approached on the subject of independence was a pilot, an American, who had lived on the islands for some twenty years. “Yes,” he said, “there are some Filipino leaders who are constantly and professionally pleading and clamoring for independ- ence, but they represent only a very small fraction of the population, per- haps six per cent. The remainder of the people are mightily afraid they will get it. Fact is, the rank and file of the people are not ready for independ- ence. There is no middle class to whom it can safely be entrusted. If independence is granted it will be used only as a tool in the hands of the edu- cated minority to lord it over the un- educated mass of the people, the “taos,”’ whom they are now holding in bondage and whom by threats they prevent from protesting against their attempts to obtain independence.” “The Filipinos,” so our pilot continued “are more prosperous than they ever were before. They are practically independ- ent now, but the ruling class is not satisfied, because American oversight means in many ways that they cannot oppress and rob the “taos” as they used to do.” That leads us to ask the interesting question: “Ought we to encourage such Filipino leaders as Quezon and Roxas and ought we to encourage our senators and congressmen to grant them what they ask for? Or should we say to these Filipinos and to our repre- MICHIGAN sentatives in Congress that we, as American citizens, regardless of party affiliations or particular economic in- terests, believe in taking such steps that the Philippine Islands remain un- der our flag.” On the basis of what we read and heard on the subject we wish to pre- sent our findings to the Tradesman readers, cheerfully leaving it to them to draw their own conclusions. Let us first, to refresh the mem- ory, try to sketch the historical back- ground of the whole problem. On the night of April 30, 1898, our American fleet under Commodore Dewey ,enter- ed Manila Bay and the next day de- stroyed the Spanish naval force which he found in its waters. Before the ar- rival of our fleet, some Filipino leaders, under Aguinaldo, had started a fresh insurrection. Rejecting conciliatory promises made by Spain, Aguinaldo and his associates made common cause with the Americans and while Dewey blockaded Manila, the Filipino rebels fought the Spanish detachments out- side the capital. Aug. 13 the forces of the United States, with some assist- ance from the insurgents, compelled Manila to surrender. In the peace settlement concluded in December, 1898, the Philippine Islands United Filipino were formally ceded to - the States, but leaders having had, as they stated, no idea that the United States might de- mand possession of the islands, had issued a declaration of independence and self government. A constitution was adopted and on Jan. 21, 1899, it was promulgated by Aguinaldo, who had acted as provisional president of the new republic. Meanwhile, Presi- dent McKinley had instructed the com- mander of the American forces that the sovereignty of the United States, transferred by Spain, must be main- tained. Two weeks after the promul- gation of the new constitution just al- luded to, war broke out between the forces of Aguinaldo and the American army of occupation. The issue seemed to be a simple one. The Filipino lead- ers refused to grant that Spain, at the time of the peace settlement, had any right to “transfer’’ the islands and re- ceive $20,600,000 for them. Spain’s au- thority, they asserted, had been com- pletely overthrown by that time. It no longer possessed any actual sov- ereignty to be transferred by treaty. So much for the Filipino side. On the other hand, the United States claimed that the Filipinos had not ac- tually gained their independence. Had the American forces been withdrawn Spain would have suppressed, as on former occasions, the insurrection of 1898. Spain, therefore, at the time of the peace settlement, still was the ac- tual and legal sovereign of the islands. Since neither side abandoned its position, war was due to break out. The Filipino leaders considered their resistance to the United States as the continuation of their just war of inde- pendence, but our United States au- thorities described their resistance as an insurrection, and Aguinaldo and his associates as rebels. We all know how the struggle ended. When President Aguinaldo was captured, March, 1901, meanwhile, the TRADESMAN the main resistance was broken. Guer- rilla warfare ended completely in June, 1902. Even Mabini, “the brain of the revolution,” February, 1903, took the oath of allegiance to the United States. And now, what about this movement to obtain independence for the Filipino nation, as constantly clamored for by such men as Senate President Quezon and speaker Roxas? In the first place, we made the discovery that there is no such a political entity as a Filipino “nation.” The simple and incontrovert- ible fact is that the population of the islands is sharply divided into three main groups, the Igorots or mountain people of Luzon; the Moros (Moham- medans) of the Southern islands and finally the christianized Filipinos, many of these of mixed blood, the so-called Mestizos. The Igorots are an aggre- gation of several smaller and very dis- tinct peoples. And these three main groups, far from being a political unit, hate one another with bitter hatred, abhoring the very idea of being put into one class. There is no Filipino nation to have the boon of independ- ence bestowed on it. Let us disabuse our minds of this idea. We discover- ed a second fact, much to our surprise. And that is, that these groups are not at all of one mind as to desiring inde- pendence. We have been told on good authority that the united prayer of the Igorots is: “Don't leave us, Americans. 3e over us. Be our guard.” And still more pronounced is the feeling of the Moros on the subject. Carpenter, in his “Through the Philippines,” informs us that in Mindanao, he asked two more leaders what they thought of the possibility of the Americans leaving the islands. One of them replied for both: “It will mean death to our peo- ple. We would cut our throats (and here he drew his hand significantly across his neck), rather than endure the rule we know we should have in that case.” Then, pointing to Old Glory, he said: “We acknowledge only one flag and we love it.” In confirmation of these sentiments we may quote what Carpenter record- ed as the opinion of a college professor, an American ethnologist who had taught the pagans and knows the Moros. He contended that the Chris- tian Filipinos, in case independence should be granted, are sure to set up a despotic rule over their hereditary enemies, the Moros and Igorots, upon whom they look down as inferiors, all of which—and much more could be quoted—goes to show that the claim that the Filipinos, as a unit, ask for independence is a misleading claim, to put it mildly. And our third finding included much disappointment as to the character and conduct of those who pose as cham- pions of independence, the so-called Christian Filipinos. The Philippine legislature, with very few exceptions, is wholly Cacique and wholly Mestizo, that is half caste Chinese or half caste Spanish. And who are those Caciques, our readers may ask? Miss Mayo in her “Isles of Fear” is authority for the statement that their only occupation is politics; their one industry usury and their one hobby that of gambling. The local February 12, 1930 Cacique is the political boss of the vil- lage, and Miss Mayo tells some ter- rible stories of spoilation and oppres- sion. If one-tenth part only of what she submits, with documentary evi- dence, is true, it will cause our people to rise up in mighteous indignation, such as followed the reading of Uncle Tom in This local Cacique takes his orders and obtains his protection from the pre-war days. higher up Caciques, occupying the seats of the mighty in Manila. The common peo- ple, the Taos, are absolutely under the control and dictation of these “rulers,” who have put a heavy chain of usury on the working class, often changing as much as 50 per cent. interest, which means perpetual bondage and peonage and with little or no redress. The Proprietors deadly instrument League wields a against the poor Tao.” If he lodges complaint with the authorities or in any way protests against the usury and cruelty, he is evicted as a tenant. No other landed proprietor will give him a chance. He is likely to starve. Nor can he appeal to public opinion. There is but little of that, and what there is, claims Miss Mayo, is controlled by the newspapers which are subsidized by the party in power. Perhaps one of our readers may object that the one party we quoted, Miss Mayo, may have exag- gerated the case. We do not believe this. A great deal of what she pre- sents is substantiated by Carpenter, by Dr. Hart and by the Wood-Forbes Commission in its voluminous report. But to cap the ‘climax, to drive the nail in the deeper, we quote from a recent interview which General Aguin- aldo granted G. S. Jones of the Post Dispatch. Here are a few sentences, mind you, coming from the former President of the short-lived Philippine republic. (Before we give them we re- mind of General Wood's endeavors to create a government with definite party groups, for mutual watchfulness and supervision. Aguinaldo then is quoted as follows: ‘‘Party politics in the Phil- ippines is a one-sided affair, exception- ally so. The opposition party in the islands has been reduced to absolute nullity. There has been erected a one party ‘hierarchy, all-omnipotent, all- absorbing, all-aggressive and haught- ily sensitive to all criticism. Its prin- cipal prop is the confirming power of the Philippine Senate. This Senate wields the axe in the matter of appoint- ments to government positions. Woe to the aspirant for any position who happens to be persona non grata or to have incurred the displeasure of any of the politicians of the party in power.” Add to this finding that the Philip- pine Legislature has furnished many proofs of incapacity, to use a mild term, a very mild one, indeed. Read what Aguinaldo asserts: “One-third of the entire appropriations of the Philip- pine government go for salaries. Im- agine the number of officials and em- ployes that entails. Imagine, too, the consequent hold of the Senators on each and every one of them. No gov- ernor general, with the exception of General Wood, has yet risked his (Continued on page 30) * February 12, 1930 MICHIGAN TRADESMAN 17 Modern cuts from the forequarter of beef Two methods of utilizing the boneless prime rib are considered in the instructions on beef cuts presented to-day—the prime rib roll and steaks from the boneless prime rib. Making the Prime Rib Roll The advantage of boning and rolling the prime rib in the following manner is that it produces an evenly shaped roll requiring a minimum of time to prepare. 2. Remove bones from prime ribs by first cutting meat loose from feather bones. Remove back strap. PP 5. Place this meat inside of thin end to make an evenly shaped roll. ante. 6. Roll into shape making eye of rib the P vo center of the roll. Pf 7. Complete the prime rib roll by tying. Cutting Steaks From Boneless Prime Rib Here is one of the outstanding possibilities for cutting a larger percentage of steaks from the forequarter, which eee compare very favorably with the more popular loin A three-inch strip is cut from the rib ends of the steaks. boneless prime rib in preparing this cut for steaks. 18 MICHIGAN TRADESMAN February 12, 1930 DRY GOODS Michigan Retail Dry Goods Association. President—F. H. Nissly, Ypsilanti. First Vice-President — G. E. Martin, Benton Harbor. Second Vice-President—D. Mihlethaler, Harbor Beach. Secretary-Treasurer — John Richey, Charlotte. Manager—Jason E. Hammond. Lansing. Coat Dresses For Immediate Wear. The coat dress has returned to favor this Spring, and well it may, for it kills two birds with one stone. Worn now under a topcoat, it appears later in the season as the smartest of street tailleurs, with its complementary fur scarf. A successful adaptation of a Patou coat dress:is done in navy covert with belt of the fabric buttoned in double loops in the front, box pleated skirt, and blouse with mannish collar and lapels. A vestee, narrow cuffs and boutonniere of white pique make this frock as becoming as it is smart. Chanel makes a more feminine ver- sion of the coat dress of wool crepe, on princess lines, unbroken by a belt. Diagonal seaming is used to mold the figure and indicate the wistline, and the fullness of the skirt is released in unpressed pleats. The frock ties to one. side, which enables it to be ad- justed to the individual figure. In this dress, too, appears a simple turnover collar and long notched lapels, with a white muslin carnation for a bouton- niere. The dress is shown in wool crepe in a soft aquamarine tint for Southern wear, but is effective in black or navy for early Spring. Vionnet was among the first to recognize the possibilities of the coat dress as adapted to her highly indi- vidual conception of cut and design, and presents several smart Spring ver- sions, including one of finely pattern- ed tweed in navy and gray mixture. This model features Vionnet’s favorite diagonal seaming, and its only trim- ming is a narrow belt of dark blue leather, and a row of dark blue bone buttons which mark the slanting clos- ing of the bodice. The straight coat sleeves are fastened with a single link, and there is a simple roll collar of the fabric of the frock. Another striking Paris coat frock features a triple Di- rectore cape. This frock is done in a polka dot silk and wool mixture in beige and brown, with standing col- lar and flared cuffs in dark brown to match the small dots spaced at inter- vals on a beige ground. Dark brown leather belt, close fitting hat in brown felt and belting ribbon, and pumps of brown kid make an ensemble of ex- ceptional chic. But the coat dress is only one of a great variety of one-piece woolen frocks which are offered for early Spring wear. Additional interest has been given to this type of frock be- cause of the fascinating variety in lightweight woolens which the great French fabric houses have created for Spring and Summer. The lacy tweeds, example of the some of almost gossamer texture, con-— tinue popular. One cape frock of rose colored lace tweed for Southern wear looks as though it had been hand-knit New jerseys, of the type used by Chanel, are so finely knit as to tailor like woolen cloth, and have lost all that “slimsy” effect which used to make the jersey frock look so bedrag- gled after a few wearings. Wool crepe has attained a new importance and is featured for Spring in black, navy, red and a whole range of green tones, as well as in the pastels for wear later on in warm weather. Covert is excellent for the frock that depends upon perfect tailoring and smart lines for its chic. Rodier has presented several new fabrics for the Spring frock, including one that is a cross between a challis and a Shan- tung, and which is especially effective in the terra cotta and beige colorings, which are favorites of this house. Some of the lacy tweeds are woven in zigzag patterns in combinations of blue and beige, brown and beige, ivory and tomato red—usually with the color effect soft and blurred rather than glaring. Black and white continues to hold its own, and is very smart in a fine mannish mixture, much used for Spring coats, suits and frocks, which gives almost the effect of an oxford gray. A fine wool georgette, flecked all over with a stitch of white, is ex- cellent for a more feminine type of frock. One imported model of this fabric has a graceful skirt, cut in many narrow gores, ending in unpressed pleats which give a soft flare. A nar- row black leather belt marks the waistline, and the gilet—in _ shirt- bosom effect—is of white flat crepe to match the under cuffs of the loose three-quarters sleeve. A black and white loosely woven tweed, with zigzag stripes running horizontally, is used by Worth for one of his classic princess frocks on severe- ly simple lines, which have great chic when worn by the woman of slender figure. —_—__++-— Seen at the Spring Openings. It is with a sigh of relief that all those interested in women’s fashions— whether from the standpoint of mak- ing, selling or wearing them—note that we are not to undergo another style revolution this Spring. The cou- turiers evidently have decided to fight it out along present lines if it takes all Summer, or even longer, for the sil- houette has not changed radically in the new collections from that presented in the mid-season openings. Interest lies in the great beauty and variety of the new fabrics, in additional refinements of cut and detail, and in those individual interpretations of the current mode which distinguish the various important houses. Skirts are slightly longer, but not radically so, and the even hemline pre- vails for street wear. While a number of houses continue to show the sports skirt fifteen inches from the floor Patou, who is admittedly a pacemaker in the new mode, makes his sports dresses thirteen inches from the floor, as does London Trades and Redfern. Afternoon dresses vary from twelve to thirteen inches from the floor, while evening frocks are ankle length for the dinner gown, and trailing for more formal wear. Chanel’s sports opening offered much that was interesting in the way of woolens. Finely patterned jerseys are favorites of this designer, including small checks and tweed designs. Lacy weaves in jersey and tweed again ap- pear. Variety in fabrics is stressed by Lucile Paray, who makes suits of every conceivable material, from tweed to lace, including a jacket of white stiffened chiffon for wear with a dark skirt. Incidentally, there has been much comment on the ensembles shown by this designer, with short- sleeved coats revealing the dress sleeve beneath. Capelets and boleros are featured for morning, afternoon and evening, and many and ingenious are the varia- tions played by leading designers on these familiar themes. Jacket suits have _ fulfilled earlier promise and are seen every- where. The peplum, both in tailleurs and the softer dressmaker types of suit, seems assured of a great success. Nipped-in jackets have taken the place of the straight cardigans of other years in the collections of such design- ers as Jane Regny and London Trades. Pleats, both pressed and unpressed, rival the flare in the new skirts. Ger- maine Lecomte introduces box pleats in the skirts of her evening frocks with unusual effect. It is in the evening silhouette that the greatest variety is found, for here there is still leeway for experiment. Suzanne Talbot created quite a sensa- tion with her series of evening dresses which derive from the Greek and Di- rectoire periods. Maggy Rouff makes the skirts of her evening frocks ex- aggeratedly full and sweeping on the floor. Irene Dana places the fullness at the waistline in a number of evening dresses, and the skirt flared from the waist is also shown by Lelong in a frock of taffeta. The flounced skirt, in sheer crisp fabrics, is favored by Premet and Lelong, both of whom use crisp braid to gain a stiffly flared effect. —_+-+____ New Color “Cabled” Here. The swiftest communication of color fashion news ever attempted between Paris and New York was successfully accomplished last week when the new Patou color, “rose opaline,” was re- produced there in an exact match, less than twenty-four hours after the open- ing in Paris on Tuesday afternoon. This was announced by Paul Hyde Bonner, vice-president of the Stehli Silks Corporation, which received the color. The reception employed a new color system in which the spectrum is subdivided into numbers and letters. These were cabled across the Atlantic and provided the formula enabling the exact reproduction of the new shade. their —_>+>—___ Ordering of Plated Ware Lags. A lapse in the sale of silver-plated and pewter ware since the early sea- son sales requirements were filled is reported by producers. Retail stores have ordered regular Spring merchan- dise in a conservative manner, pre- ferring to wait until later before plac- ing normal commitments. Pewter is being ordered more freely than silver- plate, and, according to buyers, is en- joying a good demand among the con- sumers. Articles priced under $5 still form the bulk of the retail. business done in these lines, Do You Want Big Volume, New Customers, Large Profits, Brisk Future Business? Or If You Want To Retire From Business —Then You Want a Jos. P. Lynch 10 Day Sale. A large immediate increase in sales, no drastic mark- downs, and hundreds of new customers at practically a normal advertising cost. That is what a Joseph P. Lynch 10 day sale can do for your store. Furthermore — a Jos. P. Lynch sale tones up store morale, and actually creates tremendous good will which results in larger future busi- ness, May we furnish definite, con- vincing proof of how the Jos. P. Lynch 10 day sale achieves success in any store, large or small, regardless of where located, or local busi- ness conditions? Write to- day For Full Details. There is no obligation. Nationally known merchan- dising expert, whose origin- al, dignified and high class sales methods have won the endorsement of hundreds of leading stores from coast to coast. The JOSEPH P. LYNCH SALES CO. 3rd Floor io State Bank g. GRAND RAPIDS, MICH. February 12, 1930 MICHIGAN TRADESMAN 19 SHOE MARKET Michigan Retail Shoe Dealers Association President—Elwyn Pond. V ce-President—J. E. Wilson. Secretary—E. H. Davis. Treasurer—Joe H. Burton. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. Should Repeal the Infamous Union Labor Marine Code. Los Angeles, Jan. 31—Robert Dol- lar, the veteran marine transportation marvel, in summing up America’s shipping problems, explains the situa- tion whereby the decrease in com- merce by home-owned bottoms is be- coming to constitute a sort of tragedy, in a very concise statement, giving very good reasons for the existence of such a condition, which ought to be a warning to those statesmen who de- sire to curry favor with labor unions by keeping on the statute books the infamous LaFollette labor code. “Why are so many American built bottoms listed under foreign registry? I will try to explain. I have the rec- ords of my corporation showing the costs of operating three ships of our line, so far as wages are concerned. They have practically the same ton- nage, but are differently registered. The wages on the American ship were $39,240 a year; on the British entry, $15,696 and the Japanese, $9,324. Do I need to give you my reasons why ours and most all oriental carriers are registered away from home? Then there is, among a lot of senseless pro- visions, one whereby any sailor enter- ing an American port on a foreign ship can desert a foreign ship, re-engage on an American vessel, and at Ameri- can wages. The lawmaker overlooked the fact that desertion of either a British or Japanese carrier, means just the same as a desertion from the army, a jail sentence or worse. Such are the reasons why American tonnage from the Pacific Coast, which before the La Follette episode, amounted to 26.1 per cent. of the whole, now is less than one-half that amount, with a cor- ‘responding increase for shipping of foreign registry. This is the reason why, for self-protection, what once was a part of our wonderful American mercantile program of marine trans- portation, has gone to foreign ships, or, at least, those of foreign registra- tion, because of the labor discrimina- tion placed upon us by Congress.” When President Wilson said that if American citizens hadn’t enough get- up-and-go to them to operate ships, the Government would do it, it was Mr. Dollar whe told him that Ameri- can citizens had two and a quarter million tons of shipping registered un- der foreign flags because they could not financially operate them under our own flag, by reason of the labor and other conditions imposed by our Gov- ernment. The financial conditions in Chicago, whereby the city is unable to borrow money to meet its current expenses, and is compelled to cut down its police force and may be obliged to close its schools, is caused by an upheaval of its citizens because of what they are pleased to call confiscatory taxation. There are many other cities approach- ing a similar crisis. Just now protesting Los Angeles citizens have started in- junction proceedings to prevent an im- provement assessment on one of its principal boulevards, the claim being that out of 550 property owners, 485 joined in a legal protest against the levy and that the authorities proceed- ed to make the assessment just the same. And the rest of the spectators are wondering where they could ever have found a judge who had stamina enough to help them interpose an objection. The chemists are constantly “report- ing’ from their laboratories. This time they make it possible for a farmer with forty acres of corn to utilize the stalks to supply his home with all the heat, light and power which he might require. Afterward the residue could be made into a fine grade of paper. This is overlooking the: fact that the cobs would make dandy pipes and celluloid collars, and the accumulated sawdust an excellent breakfast food. Henceforth suffering reported from the corn belt should be accepted with a grain of salt. A California aviator broke another record the other day by making eighteen outside loops in succession. It is said that the previous record mark was thirteen. Seems to me that so far as the advancement of aviation is concerned there is nothing less im- portant than the number of outside loops a reckless pilot can make. Now an Oakland newspaper man has found that Francis Bacon wrote Shakespeare, by the comparatively simple process of turning a portrait of the immortal bard upside down and seeing things. Ignatius Donnelley, a Statesman, orator and author of the “Great Cryptogram,” spent many years of what might have been an otherwise useful life, by trying to figure out the same thing, but when introduced on the occasion of a convention in Minne- sota, as an authority on “Bacon,” was asked which of the packing interests he represented. Shakespeare seems to be standing the acid test, notwithstand- ing the strenuous effort displayed in trying to unhorse him. The social war still rages fiercely at. the Nation’s capital. Dolly Gann has stolen a base by being awarded a low- er auto license plate than “Princess Alice” Longworth. One can but feel a surge of manly pride, a rising in the chest of high confidence, when he fully realizes that the hazardous details of Washington social affairs are entrust- ed to such sterling characters as these. Now the Interstate Commerce Com- mission is looking to Congress to give them control over the bus lines, and a bill granting them authority to do so has already been introduced. Opera- tion of such carriers would be pro- hibited unless the said commission granted them certificates of “conven- ience and necessity.” Given such av- thority the commission would early make the discovery that their charges were too low, even if the bus people were fairly well satisfied to plod along, prohibitive rates would be ordered and the owners would be obliged to whistle to keep away consequent headaches. Then the rail people would send out disinterested emissaries to buy them at a loss and “the public be d---,” a la Vanderbilt. Someone says that the patent office is five years behind on its work and suggests a fact-finding commission on the part of the President. Sure enough something like this should be done. A poor devil, of an inventive turn of mind hates to think that the date of issuance of his patent can best be recorded on his tombstone. Unearthed out here is an indemnity company which, for a consideration, insures a bootlegger against loss of time without compensation, while breaking rocks for Uncle Sam, and furnishing him with dough for his de- fense while on the way. Also another organization has been unearthed which supplies, for a consideration, substi- tutes for such as feel they are not at- tuned to rock crushing. Human in- genuity, especially when backed up by a syndicate which provides other crea- ture comforts, must make the Lloyds outfit feel like a long ‘‘two-bit” piece. At some considerable cost the Gov- ernment has finally run down a male- factor who cheated at a game of croquet or something like that, sev- eral years ago. Of course they may have overlooked a few bootleggers or others in the excitement of the chase. Guniuing for sparrows seems to be a great source of amusement for the technicians who are fearful that the judiciary will loaf on their jobs, but of course it is a good thing to discour- age outlawry. Almost everyone has, consciously or uncensciously, his own idea of what censtitutes a gentleman, and hundreds of writers have attempted to define him, but the following I ran across the other day, seems to fill the bill: “A gentleman is a man clean inside and out. He neither looks up to the rich or down on the poor. He loses without squealing and wins without bragging. He is too brave to lie, too generous to cheat, takes his share of the world and lets others take theirs. He minds his own business and never allows himself to intrude on the busi- ness of others.” Driving on the Imperial Valley high- way a few miles South of Riverside any clear morning, one is likely to see at least a hundred or more airplanes maneuvering in the air. It is sure a stirring spectacle and one the casual visitor to California ought not to over- look. They are from the flying school at March Field, which was established by the Covernment during the world war, but which was practically aban- doned soon after the close cf that epi- sode, until a couple of years ago. Then the growing imvortance of aviation in both military and civil Ife caused its rehabilitation and now it is rapidly being built up into a very important place. In only three sectons of the country are climatic and other condi- tions favorable for such schools, the other two being Florida and Texas. Two years of college are the minimum requirements for cadets in the army flying school, as modern flying re- quires a great deal of scientific knowl- edge, and although all students ad- mitted are hand-picked, only about 40 per cent. can qualify to the extent of completing the course. While the primary object is to create a large and effective group of flyers for the emer- gencies of war, it is a fact that the pilots of mail planes, and for the com- mercial organizations are mostly re- cruited therefrom. Frank S. Verbeck. January Shoe Volume Off. Sales volume rolled up by shoe wholesalers in the New York market last month did not compare especially that a year ago so far as staple and semi-staple leather footwear Some of the larger houses slipped under the 1929 com- parative totals a little. Retailers did not buy “at once” goods very freely, well with is concerned. due to the vagaries of the weather, but a fair volume of future business was taken. some extent, however, by the lateness This was affected adversely to of Easter. In the women’s business taken there was a very large propor- Buying of rubber footwear at the new prices is tion of browns and blacks. proceeding slowly. —__——_ _—@—_ Short-cuts cut final profit. Salesmen Are Coming with forty-two styles in Men’s and Young Men’s Shoes for Spring. Five and Six Dollar Retailers Carried In Stock. Herold Bertsch Shoe Co. Manufacturers of Quality Footwear Since 1892. Grand Rapids, Michigan. L.H. BAKER, Secy-Treas. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY FIRE AND TORNADO INSURANCE ee - - $200,000.00 Saved to Policyholders Since Organization _______ 380,817.91 Write to Lansing, Michigan 20 MICHIGAN TRADESMAN February 12, 1930 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President — A. J. Faunce, Harbor Springs. First Vice-President—G. Vander Hoon- ing, Grand Rapids. Second Vice-President — Wm. Schultz, Ann Arbor. Secretary — Herman Hanson, Rapids. Treasurer—J. F. Tatman, Clare. Trustees—O. H. Bailey, Lansing; M. C. Goossen, Lansing; Grover Hall, Kalama- zoo; O. L. Brainerd, Elsie; Ole Peterson. Muskegon. Grand Latest Form of Food Merchandising. A revolution is going on in the food industry. Manufacturers and produc- ers of foodstuffs are merging and co- operative organizations are springing up on every hand, due main- ly (we are charitable enough to be- lieve) to an honest desire on the part of such better service at less cost. Mrs. Consumer, after all is said and done, is endowed with a lot of hard- headed business sense and keeps her- self quite well informed as to about what she should pay for her foods. She refuses—and she has a_ perfect right to refuse—to purchase her sup- plies from any business house that does not adopt and use methods that insure the savings that should natural- ly be hers. She is not so much inter- ested in your name, be it Smith, Jones or Brown, as she is in purchasing her needs at what she considers a fair price. You can use reams of paper explaining why you should receive a or two more for this or that article, but as the old adage goes, “Convinced against her will she is of the same opinion still.” If the chain or some other grocer sells thé article for the price she has in mind the argu- ment is ended as far as she is con- cerned. And why not? What has been this case selling organizations to give penny done can be done, and in must be done. The need of further economy and savings in the independent method of merchandising is apparent, and has been recognized by the industry The method or methods by which this could be about was a_ considerable problem, due to the divided responsi- bility. It was obvious that some plan must be found that would result in efficiency and economy in the chan- nel of distribution all along the line, lest a saving made in one part be lost by inefficient somewhere food itself for some time. brought methods else. Investigations proved to us that if the proper co-operation could be se- cured between wholesaler and retailer many savings could be effected and better merchandising methods pro- moted. The retailer could place the wholesaler in a position whereby he could plan his purchases more intel- ligently and in many cases at a con- siderable saving. On the other hand, the wholesaler could give substantial aid to the retailer in supplying him with advertising, with the latest up-to- date store planning and modern mer- chandising methods, and in many cases by securing discounts for him on merchandise not handled by the whole- saler. Many other ideas have since come into the picture, but the reasons for the birth of the voluntary chain are as stated above. main As to the results secured opinions differ, but in my opinion there is no question about its success. One has only to look at the tremendous interest manifested by retailers, wholesalers, manufacturers, as well as by the Department of Commerce, and on the other hand, to note the thou- sands of stores that have been, so to thousands of speak, made over in order to realize the great strides forward made by the independent grocery business, due in most part to the vountary chain idea. True, a few have aban- doned the plan, claiming lack of co- operation on the part of the retailer as the Co-operation must be taught where a case of this kind exists, wholesalers cause. and we believe the sponsor of the plan is equally to blame for lack of co- operation. Possibly the wholesaler has been attempting to do too much for the retailer, or in his zeal gone so far that he has frightened the retailer into thinking that he would soon lose con- trol of his own business. To be suc- cessful the plan must be a help, not a control. As to the voluntary chain becoming a regular chain, we believe that, with the constantly enthusiasm manifested by the retailers and the in- creasing co-operation they give it, as they become better acquainted with its workings and aims, the chance of its becoming a regular chain are growing very remote indeed. With Mrs. Consumer rests the final decision whether the voluntary chain plan will be a success or failure. The awakened independent retail merchant who is. ambitious, capable and strengthened by associating himself with the voluntary chain plan obvious- ly possesses great advantages over the hired. store manager in his fight to win the good will of Mrs. Consumer. F. M. Collins. increasing ——_+ + ___ Glassware Deliveries’ Behind. Depleted retail stocks are given as the reason for the exceptional business booked by manufacturers of popular- priced glass tableware during the last two weeks. Crystal and black goblets and glasses have been purchased so freely that producers in some instances are behind in deliveries. Beverage sets with the black and crystal decorative scheme have found particular favor and many sets feature a _ novelty known as the “bottoms up” glass, which is stemless and must be drained before it can be put down. A small saucer holds the inverted bowl when it is not in use. The glasses are de- signed to retail at 25 cents. such —_++>____ Initialed Stationery Featured. Initialed stationery, made with offset fold and decorated border, will be fea- tured this year in popular-priced sta- tionery lines. The demand for this type, retailing for about 50 cents, is said to have originated late in the Fall season and grown steadily since. Sales- men now on the road on their prelim- inary Spring trips report the initialed in the cheaper cards goods as most popular lines. Manufacturers of greeting have not completed their regular lines yet, but are expected to have their Christmas merchandise ready for dis- play within the next two weeks, MICHIGAN SUGAR CAKES ' Arracvov p Include 5 Boxes with your Next Order. National Candy Co. PUTNAM FACTORY Grand Rapids, Mich. The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS - - MICHIGAN 4 Always Sell LILY WHITE FLOUR “The Flour the best cooks use.’’ Also our high quality specialties Rowena Yes Ma’am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. ELGIN NUT MARGARINE Awarded Grand Prize International Exposition Paris and Liege, Bel- gium 1929, for superior quality in competition with the world. Indorsed by Good Housekeeping. —= it margarine a Were grade —ana sola according to grade — Elgin Nut Mararine would sell from 6c to 8c ver pound higher than other brands. For proposition write B. S. PEARSALL BUTTER CO. ELGIN, ILLINOIS Good advertising sup- port furnished. In More Homes Everyday RAaLSOM America’s dinest Bread SANCTUM BAKORIUM NEWS Baked in the right manner— backed by the right advertis- ing—the result can only be a steadily increasing demand for HOLSUM. February 12, 1930 MICHIGAN TRADESMAN 21 MEAT DEALER Michigan State Association of Retail : Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E ¥. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. D:vides His Market As To the Classes of Customers. Have you ever thought of arrang- ing your store in such a way as to meet the separate needs of the dif- ferent classes of customers that trade with you? +> Frozen Fish in Canada. The Hudson’s Bay Company, which since the latter part of the 17th cen- tury has imported into Great Britain furs and skins obtained from Canada, is now using its extensive organiza- tion to develop a new trade in frozen fish. Refrigerating plants have been installed in New Foundland and at a number of points in Labrador. Here salmon, lobsters, halibut and cod are packed for the United Kingdom. Lobsters and halibut steaks are ex- pected to enjoy great popularity. Lob- sters are boiled at the stations, frozen and packed in cases of 50 for shipment. Halibut steaks average about one pound each, and are skinned, boned and frozen: —_>++__ Calls Meat the Best Blood Builder. “Meat,” says P. S. McLester, M. D., writing in the “Ohio State Medical Journal,” “is the best blood buiider. I have repeatedly been impressed by the anemia of patients who practice dietary restriction. In view of the revelations of Whipple and his co-workers on the blood-building qualities of meat, we cannot help but suspect that the anemia of these patients is due in large part to their abnormally low protein intake, which suspicion is strengthened when we witness the marked benefits which accompany the addition to the diet of liberal quantities of meat.” —__2++__ How Much Does It Cost To Bone Legs of Pork? The following table, worked out by a vocational class in the Pacific Coast region, shows the cost to the retailer of boning and skinning legs of pork. The leg of pork is 8134 per cent. meat and the rest bone and skin: Cost With Cost Without Bones and Skin Bones and Skin ISc per Ip oo 2c per Ib. 9c per Ib 2) 25 per Ib. 20c per th, |. ae per Ib. Zie per iib) 208 2534 c) per th. 2c pen iby oe 22) per tb. 20c per 1b) 2 28a per, ib: 24 per Ib, | 294 per Ib. 25¢ per Ib, 2 2 3034¢ per Ih. 20c per Ib og 32c_~— per _ Ib. Aye per tp 33'4¢ per Ib. Z2oc per Ip, . 22) 3414c per Ib. Z29e per ib, 222) ee 3534c per Ib. S0e per Ib. 2 3034¢ per Ib. Sle perth, 0252 es 38c— per Ih. $2¢ per Ib. (2. 30% per ib. —_+~++—___— Value of Fresh Meat Only Half of Total. Of the total annual vaiue of pack- ing house products, according to the jatest figures available, fresh meat constitutes only about fifty per cent., or $1,500,000,000. Cured meat consti- tutes something less than a_ fourth, lard less than a twelfth, and sausage, canned meats, hides and other by- products make up the remainder. Illinois produces over twenty-one per cent. of the total, or over two and one-half times as much as its nearest competitor, Kansas. New York comes third, with eight per cent of the total. —— ae oe Hens Fed Crab Scraps Lay More Eggs. Remarkable possibilities in the use of sea food as a supplement to the regular rations of various classes of animals are indicated by the results of an experiment conducted with hens recently under the supervision of the United States Bureau of Fisheries. Hens fed dried crab scraps as a supplement of their regular rations produced 938 eggs in four months, compared to 479 eggs produced by hens not given the sea food supple- ment. —_—_+2++—____ Store Doubles Savings of Employes. Believing that well-satisfied and effi- cient employes help the business con- siderably, the management of Mc- Cann’s food store in Pittsburgh de- cided upon two measures: Whatever the employe saves during the year, McCann's doubles-for him at Christ- mas. McCann clerks are also trained by an expert on retailing who is as- signed by the Board of Education. He conducts regular night school courses in the store. —_++>—___ Preliminary experiments in the dry- ing of tomatoes have been successful in the Walla Walla, Washington, dis- trict, according to R. E. Gleason, man- ager of Fruit Factors, Inc., who car- ried on the work. Dried tomatoes are considered a desirable product in some localities and a good product 1s ob- tained in Washington. Tomatoes will be processed during August, before the time for drying prunes and apples, thus making a longer season. —_—_ +2 >—___ B. Strauss, of South Bend, Ind., writes the Tradesman: “Knowing my subscription to your ever welcome pa- per expired the end of last month, I enclose check for $3 to keep my sub- scription in force. It takes gas to keep an automobile going, and money to run a paper.” We are now making reservations for April eggs for storage. Come in and see us for rates. 2 ABE SCHEFMAN & CO. COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING GRAND -RA,PIDS, MICHIGAN M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN — Direct carload receivers of UNIFRUIT BANANAS SUNKIST -- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables DOCTORS WILL TELL YOU Leading physicians the world over are agreed that constipa- tion is civilization’s curse and is the cause of many human ills. Fleischmann’s Yeast-for-Health relieves constipation and its attendant ills. An extensive advertising campaign is telling people to go to the grocer for Yeast. Are you letting them know you have it? FLEISCHMANN’S YEAST SERVICE VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cantaloupes, Peaches, ‘‘Yellow Kid’? Bananas, Oranges, Lemons, Fresh GreenVegetables, etc. GRIDDLES 7N. IONIA AVE. BUN STEAMERS — URNS Everything in Restaurant Equipment, Priced Right. Grand Rapids Store Fixture Co. Phone 67143 N. FREEMAN, Mer. HARDWARE Michigan Retail Hardware Association. President—W. A. Slack, Bad Axe. Vice-Pres.—Louis F. Wolf, Mt. Clemens Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Seasonable Country Trade For the Paint Department. The idea of developing seasonable country trade for the paint department right now may strike a good many hardware dealers as rather far-fetched. As a matter of fact, the immediate returns from the rural paint trade in the winter months may not be very large. The immediate returns as things are now,.however, are a great deal smaller than they might be; and there are indirect returns which are well worth considering. When trade is normally slack, as it is in the winter months, is the ideal time to hustle for new business and to try out new advertising and business- getting experiments. Winter is the “slack time” in the paint department. Exterior painting comes to a dead stop; and while it is desirable to plan for the coming spring paint campaign, nevertheless every dealer wants to make the immediate effort count for something in actual sales as well as prospective prospects. A well planned, persistent appeal to country paint trade can be made to help. It will help in a variety of ways. First, there are the immediate re- turns to be considered. Individual sales may be small, but in the aggre- gate the business an energetic dealer can secure is well worth while. Second, your present advertising, of whatever nature, will help to secure bigger returns from your spring paint campaign. Third, the more you advertise paint and paint specialties among country customers and country prospects, the more you educate them to the need and value of paint. This last is a very important point in connection with country trade. Paint education is the big thing in preparing the way for actual paint sales. It con- verts the casual, reluctant purchaser into a paint apostle, thoroughly bel.ev- ing the gospel and preaching it to friends and neighbors. It prepares the public mind for the paint dealer’s ac- tual selling effort. It clears away a great mass of vague, foolish objections to painting on the score of cost, of the difficulty of doing the work properly, or of doubt as to whether it is really worth while. Just as the spread of free education made the United States the greatest reading—and publishing—Nation in the world, so the spread of paint educa- tion will in time inevitably make the house or barn a_ mere memory. And, though the paint deal- er of to-day who helps to spread the gospel will not reap all the ultimate profit he will at teast make a good liv- ing the better for industriously spread- ing that gospel at every opportunity. In rural districts, where paint has not taken hold as it has in the cities, paint education is particularly neces- sary. The average city man believes in paint, even though he does not paint as frequently as he should. The aver- age farmer in most cases probably re- unpainted MICHIGAN gards paint as something merely decorative. The winter may not be the time for exterior painting in the country, but the winter is unmistakably the time to make the most effective appeal to the farming community. As with the hard- ware dealer, so to with the farmer, winter is “slack time.” The heaviest part of the work is done, and winter work is largely routine, leaving a great deal of time for reading, thinking and healthy enjoyment. Hence, the coun- try prospect will have more time now than at any other season of the year to consider the hardware dealer’s paint proposition. He will have time, also, for such little odd jobs of painting as can be done indoors. Here is the opportunity to push actual sales and at the same time to demonstrate, in a small way, the value and importance of paint. Not all farmers are careful of their inyplements, but as the result of per- sistent work on the part of agricultur- al journals, government experts and conservation bodies of one sort and an- other, greater care is taken of farm im- plements than formerly. Where, par- ticularly in “new” farming districts, implements were once left out of doors all winter, now, implement sheds, more or less elaborate, are coming into fairly general use. The careful farmer now houses his implements for the winter and gives them some attention. But, as a rule, he does not paint them. Often, when he does, he uses the wrong kind of paint. Paint fends off decay and prevents rust. That is one point to drive home to the farmer. One dollar spent in implement paint will give ten dollars return in lengthened service. These are points in regard to paint which the farmer does not always appreciate. Once get them firmly fixed in his mind, however, and he is ready, not merely to paint his implements and vehicles now, but to paint his house, barn, sheds, and even fence-posts when the proper time comes. In dealing with country customers, nothing carries so much weight as per- sonal acquaintance. The merchant who personally knows most of his farm customers is in an especially good strategic position to appeal for their trade. I have known country people to buy from the same grocer for all of thirty years, and at that he was only a grocer with an obscure corner store. The same feeling of conservatism which renders a farmer reluctant to spend money for paint will, once he is convinced, keep him dealing with the paint dealer he knows personally for a long time. If, to begin with, he knows you personally, it will be far. easier for you to interest him than if you approach him an utter stranger. This is one reason why it pays the hardware dealer to interest himself in rural undertakings, such as county fairs, publicity associations, picnics, concerts and the like. Add to such opportunities for getting acquainted the knack of remembering names and faces, and the merchant has a good Start along the high road toward busi- ness getting. Personal salesmanship is more effec- TRADESMAN tive than any other kind, but personal salesmanship can be helped by the mailing of printed matter and circular letters. At this season of the year the farmer has ample time to read, and, unlike his city cousin, he reads very carefully. It is a good thing to have a carefully selected mailing list of representative farmers. Such a list can be used now in promoting the sale of implement paint, and this little pre- liminary selling campaign will become a curtain raiser to the campaign for exterior paint later in the year. In the immediate selling of imple- ment paint, a series of arguments can be used. Paint adds to an implement’s length of service by protecting the metal against rust and the woodwork against decay. Paint adds to the sell- ing value of the implements in case a sale is to be held. Paint is a protec- tion against the weather. The imple- ment kept well painted and greased at all times will give far better service when it is needed. And finally, now is the time to paint—the time to turn odd moments, otherwise wasted, into actual value. Thrift is the strongest characteristic of the average farmer. The argument that his spare time in winter can thus be turned to good advantage quite often clinches the sale of implement paint. The best circular letter is that which most nearly resembles a personal talk. Don’t copy something else when you are preparing a circular letter. In- stead, sit down and imagine you are discussing implement paint with a par- ticularly hard-headed farmer who February 12, 1930 raises all manner of familiar objec- tions. In writing your circular, use the arguments you would use in a per- sonal effort to convince such a cus- tomer, and put them in much the same words as if you were talking to him personally. If your town is a marketing com- munity, window display can be used effectively on market days to appeal to country customers. The best display is that involving contrast. Put cans of implement paint in the window and the farmer will give them merely a pass- ing glance. Put a plow or harrow in the window and he will stop for a sec- ond look. Paint half this plow or har- row, and leave the other half bare and weather-beaten as it came from the field, and your farm customer instantly understands the point. The contrast display showing an implement half painted, is far more effective than the completed job. The latter shows an implement that looks almost but not quite like a new one. The former shows what a difference a little paint will make. Implement paint is not the only line to feature in your appeal to farm trade. Interior finishes are coming more an A factor is the in- creased practice in the country of catering to tourist traffic. The farm woman who would hesitate to paint for herself will eagerly redecorate the in- terior of the farmhouse because she readily realizes that the tourist putting up for the night or seeking meals will prefer the farmhouse where surround- ings are clean and attractive. And later in the season the same argument more into use. Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars BROWN &SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN i Ad February 12, 1930 MICHIGAN TRADESMAN 23 will, where the tourist business is im- portant, prove very helpful in making sales of exterior paint. Quite apart from the tourist trade, however, there is a steady increase in the tendency of farmers to make their homes attractive both inside and out. There is, too, a growing demand for barn paint. The shrewd farmer real- izes- that it is worth while to keep the young people at home; and that to do so he must make the farm home and attractive. ‘Make the farm home attractive for the young folks,” can be made the keynote of a successful campaign for the sale of wall finishes, floor stains, varnishes and similar interior specialties. its surroundings In this connection it is often worth to get into touch with the younger folks themselves. The young men who are interested in the farmers’ clubs, the ladies who take part in the Women’s Institutes, will welcome, say, a practical address on decorating the farm Who is better fitted to give such a talk than the hardware dealer understands f while home. who farm condi- tions and can drive home the paint gospel to his hearers? Moreover, the younger generation are especially sus- ceptible to influence along this line; and the dealer who does missionary work of this sort among them now is helping immensely in the work of paint education. Victor Lauriston. ———_++.___ Goodness and Greatness of Lincoln. Grandville, Feb. 4—Once a year, on The the 12th of each February, I consider . it a privilege to lay a wreath on the murdered Lincoln's tomb. Why not? He was by far our greatest American and the method of his taking off was such as to endear him to the great heart of America. He was sprung from what has been denominated the poor white trash of the South, even more humble than the negro slave. To emerge from such a menial position to command a Nation in the hour of its greatest travail in civil war places the Great Emancipator on the highest pin- nacle of his country’s affection. The 12th of February should be honored with a cessation of work, school and play. Were I at the head of any school, high or low, the certain thing is that on that day the boys and girls would not be required to con- vene for study. but would have the privilege of celebrating a great man’s birthday as we do that of Washing- ton. These two men, Southerners both, stand on a par in our country’s his- tory. We honor them both, yet more particularly the day of Lincoln’s birth should be observed because of the peculiar service he rendered his coun- try in a time of the greatest stress that ever came to it. Lincoln on the field of Gettysburg, addressing the Nation on the full meaning of that great struggle, was head and shoulders above’ any other orator of his time. The prin- cipal oration of that scene was deliv- ered by the polished and brilliant Ed- ward Everett. Where now is that great effort. Not a child in the land can recite Everett’s sonorous speech, but that of Lincoln continues to ring down the ages as a model of pure and undefiled English, recognized through- out the world as a model for public speakers for all time to come. The manner of his taking off made of the humble country lawyer a martyr, and while this Nation stands the name of Lincoln will be revered as is none other on its historic page. Washington was the father while Lincoln was the savior of his country. Choose which you will, since they are our two greatest Americans, the light of Lincoln’s story will outshine all others, not even excepting that of the good and great Washington. Both these great and honored men were born the same month. February seems to be the birth month of our greatest Americans as does April stand out boldly as America’s war month. Lincoln the peerless citizen of all time. He fought a great battle for the liberation of man and the salvation of his country. We cannot honor his memory too much. Standing beside the bed in the little room where Lincoln died what a stream of memories come flocking to the brain. Again we stand with him in the strife and struggle of the civil war. Go with him through those four long years of battle and struggle to save the Union and the Nation intact. It was a giant struggle while the re- mainder of the world looked on and wondered. The camp and battlefield were places visited by Lincoln as well as the hospital. His sad and sympa- thetic spirit was everywhere present where human suffering was upper- most. It was this fatherly interest of Lincoln in his soldiers which endeared him to every boy in blue and added to the enthusiasm of those knights of the new world in the field of battle. “We are coming, Father Abraham,” was echoed from every village and farm in the whole Northland as mil- lions of volunteers flocked to the stand- ard of the Union. Many a dying soldier boy was cheer- ed in his last moments by the friendly hand clasp of Honest Abe. He was, in fact, an angel of the battle field on more than one occasion, as_ history records. Through four long years Lincoln kept his courage, and when at length the last gun was fired and the cause of the Union had won, the great heart of the Emancipator held no grudge against the conquered enemy. Those who surrendered received generous treatment and not a man was executed for his part in the great rebellion. While the peans of victory still echoed across the country and the great heart of Lincoln swelled in unison, he passed into a playhouse for an evening’s recreation, now that the cares of official life had become less onerous. While he was with friende watching a theatrical play the assassin sneaked into the back of the theater box, placed a pistol at the head of the President and fired. That shot was surely heard round the world. No single shot had so startled and enraged the fair-minded people, both in America and Europe. It thrilled like a shock of electricity, and had the assassin fallen then into the hands of outraged citizens he would have been torn limb from limb. While the name of our first Martyr President will ever stand out on his- tory’s page as that of a great and hon- ored personage, the name of John Wilkes Booth will ring down the ages as that of a most despicable outlaw and murderer. From that hour the name of Lin- coln was to live in the hearts of the common people as had no other name in all human history. Teach every American boy and girl to revere the memory of Lincoln and the safety of our country is forever assured. Old Timer. —_>+>_____ American industry absorbs $26 worth of machinery per capita per year, compared with $10 in England, $9 in Germany and five cents in China. This is why our average factory work- er’s output of merchandise was 50 per cent. more in 1927 than in 1919. This fact was brought out by Julius Klein in a talk last week. ——_- + Industry has no place for the man who can’t get along with others. EW ERA LIFE ASSOCIATION Grand Rapids. SOUND COMPANY, SOUNDLY MANAGED BY SOUND MEN. The AMERICAN NATIONAL ° BANK ° Capital and Surplus $750,000.00 One of two national banks in Grand Rapids. Member of the Federal Reserve System. President, Gen. John H. Schouten Vice President and Cashier, Ned B. Alsover Assistant Cashier, Fred H. Travis The Brand You Know by HART Look for the Red Heart on the Can _LEE & CADY Distributor Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapide. SAGINAW BRICK CO. Saginaw. I. Van Westenbrugge Grand Rapids - M (SERVICE DISTRIBUTOR) Nucoa KRAFT ) CHEESE All varieties, bulk and package cheese “Best Foods’’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES When you want good cheese KRAFT CHEESE FRIGIDAIRE ELECTRIC REFRIGERATING SYTEMS PRODUCT OF GENERAL MOTORS For Markets, Groceries and Homes Does an extra mans work No more putting up ice A small down payment puts this equipment in for you F. C. MATTHEWS & CO. 111 PEARL ST. N. W Phone 9-3249 Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN 400 Varieties Dahlias 100 Varieties Gladiolus Field Grown Bulbs and Roots Write for Catalog SPRINGHIILL FARM, A, T. Edison R.F.D. No. 2, Grand Rapids, Mich. Jennings Manufacturing Co. Pure Vanilla Extract Made from prime Vanilla Beans 1314 Division Ave., South GRAND RAPIDS, MICHIGAN 24 HOTEL DEPARTMENT News and Gossip Regarding Michigan Hotels. Los Angeles, Feb. 7—The annual meeting of the Detroit Hotel Associa- tion, held at the Book-Cadillac last week, resulted in Harold A. Sage, manager of Hotel Tuller, taking over the gavel as president, from Preston D. Norton, manager of Hotel Norton, retiring president. Mr. Norton was elected chairman of the executive board. Other officers elected were: First vice-president, Carl M. Snyder, Book-Cadillac; second vice-president, J. E. Frawley, Hotel Fort Shelby: treasurer, Hugh J. Stidl, Hotel Detroit- Leland; secretary, J. H. Pickler, Hotel Statler. Reports filed by the retiring officers showed that the Association exceeded all previous records in growth and activities. Hotel men will be asked this year to do much toward supplying the cen- sus authorities in the way of statistics pertaining to their particular line of busness. Blanks are now being sent out by the Federal bureau and the fil- ing of same will be a confidential mat- ter with the authorities. The purpose of this census is to determine the true place the hotel business holds among the industries of the country. The fact that the industry has been recognized by the Government as a distinct busi- ness is indeed a tribute to those en- gaged in the work and is the result of the influence of the American Hotel Association. No hotel operator any- where need hesitate to give all the in- formation requested because under the law, no one not a sworn employe of the Bureau of Census will be permit- ted to examine such reports, and no information will be given out by the bureau to any person or organization which can in any way be used in de- termining taxes or any other Govern- mental charge The whole proceeding simply centers on a desire to find out just how important the hotel industry has become. It is commonly believed that hotels make a profit and, worse still, that they make a large profit, yet there are many pretentious establishments operating to-day on a margin which would make holders of Government bonds feel sorry for them. And this is not neces- sarily due to poor management, but to many other causes, the principal one being competition. Like the coffee men, the hoteliers might add to their net earnings by devoting more atten- tion to nursing public confidence through publicity. The American Automobile Associa- tion, after having considered the sub- ject for a long time, in deference to such as are legitimately engaged in the hotel business, have decided that henceforth only hotels of known repu- tation will be listed in their guides. Farm houses and private homes are considered ineligible for this service because it would be almost impossible to draw the line between desirable and undesirable places and for the further reason that there is no authoritative supervision over such establishments as to sanitary conditions. C. D. Dumas, formerly in charge of the Post Tavern dining room, at Bat- tle Creek, has now an official position with the dining car service of the At- lantic Coast Railroad. operating from Washington to Florida points. Frequent changes in hotel manage- ment don’t look so very good to me. And of late I have noticed mention of a good many in Michigan. I presume this is due largely to the fact that a MICHIGAN number of hotels have gone back to the investors, who know little or noth- ing of hotel cperation, but are obsessed with the notion that anyone can take up a position behind the counter and rake in the money disbursed by part- ing guests. I wish they would get out of that notion, for programs of this kind hardly give out the impression of stability in the business. On account of a business associa- tion with C. A. Runyan, South Haven, whereby the Plaza Hotel property at Danville, Illinois, has been acquired, John R. Dignan, for some time past manager of the Vincent Hotel. at Benton Harbor has resigned in order to devote his time to the new project. Mr. Dignan will be managing director of the Illinois property, with Chester C. Sweet, formerlv of Benton Harbor, as resident manager. Mr. Dignan’s retirement from the Michigan field will be much regretted by his friends in the profession as well as the traveling public, as he is a hotel man of sur- passing ability. The new airplane beacon which has been erected on a tower over Hotel Occidental. Muskegon, ‘by its manager, Edward R. Swett, has a 24 inch lens and develops 3,760,000 candle power. It revolves once each minute and will be operated from sunset to 11 p. m. during the winter months and from sunset to sunrise during the balance of the year. It has a visibility of forty miles in clear weather. Chas. H. Stevenson, proprietor of Hotel Stevenson, Detroit, former presi- dent of the Michigan Hotel Associa- tion, has been designated to handle the extension hotel training work con- templated by that Association id the Michigan State College, at Lansing. Mr. Stevenson's reputation for thor- oughness in educational matters is a guarantee that the university course will be developed to the highest de- gree. Work upon the new Cushman House at Petoskey, is expected to be begun at once by W. L. McManus, Jr., pro- prietor, and his associates in the new venture. The new hotel will replace the present structure, which was erect- ed in 1874, will have 180 guest rooms, 145 of which will be provided with bath. and is expected to be one of the finest resort hotels in the State. It will be four stories high, of Old Eng- lish design, with an exterior of antique brick and clinkers, with much _half- timbered work of worm-eaten stucco and cypress. The new hotel will be built upon the site of the former an- nex to the Cushman, which was de- stroyed two years since The present house, which has 60 rooms will be operated as an annex during the re- sort season. Mr. McManus expects to have the new hotel completed in time for the summer resort season. Ernest Munroe. formerly clerk at Hotel Kerns, Lansing, has been made assistant manager under Manager Carl Montgomery, of Post Tavern, Battle Creek Mr. Munroe was formerly a clerk at the Tavern and is exceedingly popular with the traveling public. The Nortons expect to have the new addition to their Norton-Palmer Hotel, Windsor, Canada, ready for occupancy by May 1. This will give them an added capacity of 250 rooms or a total of 450. The success of their Canadian venture has been phenomenal. But the Nortons always have something to sell in the line of substantial hos- pitality and I will say that they are wonderfully good salesmen. The Hotel Review, New York, has TRADESMAN Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND. Mar. - SONAR: HOTEL BROWNING Grand Rapids Room & Bath $2 to $2.50. No Higher Half Dollar Dinners 5:30 to 8 P. M. Three Squares from Station. Liberal Parking Space. February 12, 193 Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. WwW. O. HOLDEN, Mgr. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. Wuropean $1.50 and up per Day. KESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD. ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -t- 400 Baths RATES $2.50 and up per day. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. Grorce L. Crocker, Manager. e Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWART R. SWETT, Mgr. Muskegon oe Michigan The LaVerne Hotel Moderately priced. Rates $1.50 up. GEO. A. SOUTHERTON, Prop. BATTLE CREEK, MICHIGAN Columbia Hotel KALAMAZOO Good Place To Tie To “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL ““An entire city block of Hospitality’ GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop CHARLES RENNER HOTELS Four Flags Hotel, Niles, Mich., in the picturesque St. Joseph Valley. Edgewater Club Hotel, St. Joseph, Mich., open from May to October. Both of these hotels are maintained on the high standard established by Mr. Renner. CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.’’ HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. February 12, 1930 MICHIGAN TRADESMAN 25 something nice to say about two very capable young ladies in Michigan ho- tel circles: “Rhea and Margaret Lewis, daughters of John Lewis, owner of Hotel Marquette, Michigan, have proved themselves true daughters of the hotel industry by turning in and managing the hotel during the illness of their father, who is not able to as- sume personal charge of the hostelry. The program of improvement and modernization that was announced re- cently is going forward steadily. under the watchful eyes of the two young managers.” - Detroit Greeters are putting on a drive for new members. Whenever these boys start something you can just make up your mind that the one thing resulting will be results. Once I collaborated with Preston Norton in securing new members for the Greeter Charter and the Michigan Hotel As- sociation. That is, we traveled over the territorv at the same time, and I will say that Norton lad led me a ragged pace. His showing as Presi- dent that year was marvelous, but every year since his successors have been after the record. This year the drive is in charge of W. H. Crabb, proprietor of the Wilcrest Hotel. Michigan Charter has “enjoyed” many handicaps in its work of organization, but has surmounted them all and come out with flying colors. First J. Allan Doyle, who had charge of membership solicitation, resigned his position at Hotel Tuller and went to New York; then his assistant, who was to con- tinue the work, was transplanted to Chicago by Ward B. James. when he was made general manager of Hotels Windermere, in that city. But I ex- pect that “Billy” Crabb will take up the slack -nd give Detroiters an ex- cuse for sitting up to take notice. Well, another manager has been ap- pointed manager of the LaSalle (for- merly Savoy) Hotel, Detroit. Rather costly experimenting, I should say. The investors in this enterprise have been doing plenty of experimenting in trying to achieve results, but seeming- ly without success. It is hard to find good hotel operators who are un- attached. The good ones mostly have permanent jobs, and their continuous administration is a distinct asset to the hotel property. Frank S. Verbeck. Getting Out of the Chains. Perhaps chain store managers do not peruse the Michigan Tradesman. Still I have a sneaking suspicion they do. Chain stores are so thick and in so many lines of industry,.a good trade journal in their own vicinity should be read and heeded by them. (The edi- tor has not made any special conces- sion to me for this sincerely frank statement of opinion.) I believe in giv- ing the devil his due. A certain radio station owner has given the chains the supposed environment of his Satanic Majesty, so if it smacks of treason for one who is fighting the good fight to say some commendable things about the “enemy”, read on before you con- demn the writer. Chain stores, after the big war, pro- ceeded to capture public trade on the basis of novelty, good advertising, good locations of stores and something different from the pioneers in trade. Stores were decorated in fancy fashion, prices were lowered in some cases and stocks were made more accessible. Cash and carry came swinging down the avenue and housewives flocked to the new show. The chap back there in Memphis, who sold out, the Thomas stores who sold out, and other mergers in the food line are matters of com- mon knowledge. The mail order folks found the pub- lic getting their eyes opened to home buying and broke into the retail game with local retail stores to bring the catalog truck to the buyer—instead of selling by mail. This is all background. The key note, according to executives who would talk in the chain syndicates, was business efficiency. Efficiency was surely needed. This goes for Mr. In- dependent in drugs, hardware, gro- ceries, shoes, dry goods and the re- mainder of human needs. This effi- ciency stunt was all right, so long as it operated along fair and square levels, but the dividend end of the chain syn- dicate brought about certain evils. To get down to the real meat in the coco- nut, up to a certain point any man with former experience in any line of mercantile selling could receive excel- lent training in store arrangements, in display and advertising ideas, with many of the chains. With experience and chain store training he has become more capable of conducting his own business. The one great evil has been that a chain store manager, in order to hold his job, has got to follow or- ders. He is allowed no waste, no lee- way for stolen and spoiled goods, he is simply a cog in a money making ma- chine. His hours are long, his pay small. Yet if he can manage to op- erate without resorting to actually cheating the public, if his morals re- main firm, he should make a mighty good independent dealer from the pub- lic benefit standpoint. I know many a chain manager who is tired of the chain store grind, the trickery, and no real he-man desires to be a cog in a wheel. American spirit calls for independent action, for ex- pansion of individuality. Now let us suppose—and we may not be so very far wrong, that a number of chain store syndicates decide the going is too rough in Western Michigan and pull up stakes. I think right here is where Mr. In- dependent is going to have another tussle—but this time in the open, in a fair and square manner. The chain store trained man, with a store of his own, will make keen competition. He won't kill the goose that lays the golden egg by selling plunder below cost. He won’t gyp on weights and measures. He won't browbeat the farmers and middle men. He will be just one more in the independent ranks. His presence, in this way, is going to prove the salvation of the buying public. nate competition—bring about extor- tion if permitted to run all other busi- ness off the face of the earth. If the chains get out, it is suggested the in- dependents will boost prices and do a bit of gouging. But if the chain syndicates in every line of business are replaced by new and independent own- ers, chain trained and assisted in a fair trade policy by the wholesalers and manufacturers, then this entire section of the U. S. A. is going to get Chains would extermi- - a good liberal dose of much needed prosperity. And how! Hugh King Harris. —_>~+. __ How Efficient Are You. How efficient are you as a merchant? Have you ever rated yourself in ac- cordance with a strict standard ef- ficiency? If not, here is your oppor- tunity. We reproduce below a list of questions which, if truthfully answered, will give you an inventory of yourself. Give yourself a rating on each ques- tion, and see how you stand as a mod- ern merchandiser. 1. Do you keep a purchase account that shows a total of all goods bought? 2. Do you know what you save an- nually by discounting bills? 3. Do you know what it costs to buy goods? 4. Do you know what you owe? 5. How often do you take stock? 6. Do you figure stock at cost or selling price? 7. Do you make allowance for de- preciation and dead stock? 8. Do you know what is due you? Sitts ee 9. Do you make depreciation on fixtures and delivery equipment? 10. Can you furnish your bank a financial statement at once? 11. Are collections made as rapidly as accounts increase? ——__»> + Keeping Customers Interested. An attentive observer writes of a progressive merchant in his locality: “One of his stunts is to give me some- thing to look at when making a sale. He always hands me a booklet or a circular or a package, something I can look at and handle, while he is filling my order. At times he pulls an article out of its container, holds it up and reads the label to me aloud. Being human, and therefore curious, I in- variably watch the package come out of the carton as intently as a small boy watches rabbits come out of a ma- gician’s hat. “*People,’ says this grocer, ‘are quick to respond to displays. I just give them something to handle; let them watch something move. It sure helps to sell the goods.’” PUBLIC SERVICE ealms you a cash income / To one interested in a good and steady income on savings — this company represents a highly de- sirable source of income for you. And for two reasons: the earnings which provide you this income are built on public necessities; and the business, while sound and steady because it is a public necessity of high character, has experienced a strong and impressive growth. For example: ELECTRIC AND GAS CUSTOMERS 1929 Over 457,239 1919 ; 159,390 Consumers Power preferred gi a +06 Ask our employees about our monthly payment plan paying you a good return on your savings. 26 MICHIGAN TRADESMAN February 12, 1930 DRUGS Michigan Board of Pharmacy. President—J. Edward Richardson, De- troit Vice-Pres.—Orville Hoxie, Grand Rap- s. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. President — Claude C. Jones, Battle reek. Vice-President—John J. Walters, Sagi- naw. Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding. Yale. Cc Pharmacist Plans To Go Into Busi- ness For Himself. The Druggists’ Research Bureau re- ceived the following letter from a city pharmacist: “As an authority on drug store problems, I would deeply appre- ciate your valuable advice to my con- fidential problems. “T have been a pharmacist for eight years and desire to enter into business for myself. I have sufficient capital to purchase a store having a daily income of seventy-five to one hundred dollars. Will it pay to enter business within the next year, when there is so much cut-throat com- “Here are my problems. petition and rapid expansion of the chain stores? “What chance if any will the inde- pendent druggist of to-day have in the next few years? “Should I gamble with such condi- tions and buy a store? “TI have read many of your articles, and do not recall any on the future of the young ambitious pharmacist of to- day, who is to be the future owner of to-morrow. “Tam tired of clerking and want to be my own boss, since there is no fu- clerking; but here is where the trouble lies. “Do you think it advisable for me to wait for more favorable business con- ture for me ditions? “T sometimes think that I am wast- ing valuable time and would do better if I changed to some other line of busi- ness, instead of pharmacy as my life work, “T am determined to settle down with the next year in choosing my life work, but am at a loss to know what to take. The hardships and sacrifices that the druggist makes are far too great for the rewards, and I sometimes think of giving it all up, and seeking a vocation where people live instead of exist as the druggist does. “What would you advise me to do? Any suggestions that you can make will indeed be appreciated and_ will render me a great kindness.” The Druggists’ Research Bureau re- plied as follows: “We are very glad to give you what information we can in answer to your letter. You are right when you say that the future of the proprietor of a store is likely to be more profitable than that of a person who remains a clerk. The reason that the proprietor has more and makes more is that he has more responsibili- ties and takes greater risks. If you are willing to accept these greater respon- course sibilities and their risks, you have the opportunity of greater success. “A question which is often asked, is the one which you ask. That is, should a man enter business for himself when conditions are good or when conditions are poor? enters good, he is carried along with the gen- eral tide and thus any more unfavorable conditions which The theory is that if he conditions are business when is able to survive may come later. ‘On the other Starting when busin poor is that if a man can der such iti have no difficulty in n expanding his business when general co tions become more favorable. “The upshot of the matter is, as you will see, it really does not make much difference under what general condi- tions a man starts. It all depends on the man. A good man will survive any set of general conditions and a poor business man will not succeed for long no matter how favorable conditions are. “The peak of the chain store ex- pansion has not been reached, in our On the other hand, it is our belief that while the chain stores will obtain even a larger part of the retail drug business than they do to-day, the time never will come when every indi- vidual druggist will be forced out of business. This is because of certain inherent advantages in the individual method of operating a drug store which no chain, no matter how skill- fully operated, can overcome. You will be interested to know that we are supported in this view by many of the opinion. most successful operators of chain drug stores. “There will continue to be chain drug stores, department stores and mail order houses, all of whom will be as they are to-day, vigorous com- petitors of the individually owned drug store. Only skillful merchants can survive the competition, but the im- portant thing, it seems to us, is that an intelligent and able merchant can survive such competition if he will apply himself intelligently and ener- getically to the conduct of his business. “We think that you are wise in plan- ning to obtain a store doing at least $75 to $100 per day. Stores with small- er volumes than this are one-man stores and they labor under the added handicap of the fact that the proprietor is so closely confined to his business that he is prevented from getting out- side and making new and _ profitable contacts which will result in bringing new ideas into his business. On the other hand, if you have a store with sufficient income to support at least one assistant you have some free time in which to get out and bring new facts, ideas and iplans into your busi- ness. “We hope that this information will be of some interest and profit to you. Feel free to call upon us at any time for further information on this or other subjects in which you are inter- ested.” : ———_»—.—>————_—_ Every employer has favorites: his best workers. Serious Aspects of Drug Store Compe- tition. The distribution of drug products during the past few years has under- gone many changes. We find now the usual lines of drug store merchandise being sold also in department stores, mail-order houses, variety stores, gro- cery stores, cigar stores and general stores. Of course, drug store products have been sold to some extent in some of these outlets for many years, but the past few years have brought such a growth in some of them particularly department stores, variety stores and mail order houses, that they are be- lieved now to be handling an import- ant share of the business in the usual drug store lines. I have spoken so far only of the competition the individual druggist faces to-day from other types of re- tail outlets. He faces, in addition, the competition of other drug stores, both chain and individually owned. The serious aspects of an increasing numz- ber of outlets for drug store products without a corresponding increase in demand for these products on the part of consumers is what I want to em- phasize in this article. The volume of business which is re- puted to be done by the newer type of distributors—the -mail order houses, chain stores and department stores—is not believed to be large compared to the amount of business done by the individual druggists of the country. However, if this business which they are obtaining in increasing amounts is diverted, even in small part, from in- dividual druggists, it is apparent why this competition is so serious to these individual druggists. A far more frequent cause of dis- tressing decreases in net profits is as follows: A druggist establishes him- self in a neighborhood or locality, and, by dint of hard work and careful ap- plication, is able to build a small but fairly profitable business It is inevit- able that other druggists will envy him his hard won prosperity. One, more aggressive than the rest, will attempt to share it by locating across the street or around the corner from him. What happens? It is a practical impossibility for one drug- gist to monopolize the entire business of a locality if there are two or more druggists available. If the total amount of drug store business avail- able in a locality is only enough to bring moderate prosperity to one drug- gist, the effect of the establishment of one or more new stores is to divide this business, with the result that all now operate at practically no profit. From the standpoint of the invader, it seems to me only common sense for him to consider the following facts. Even if he gets as much as half or three-quarters of the business his es- tablished competitor has, the new man still doesn’t have enough volume to make his business produce worth while profits. He not only ruins the first man’s business, but has absolutely no chance of success himself. I am speak- ing, of course, of those communities and neighborhoods in which a suffi- cient number of drug stores already exist. Yet year after year we see new druggists establish themselves in these sections, not only destroying the profits of the stores already there, but foredooming themselves to a profitless existence. In summary, therefore, the serious aspects of the increasing competition which drug stores are facing to-day result from an increased variety of competition, both within and without the drug trade, and some of this com- petition is particularly aggressive com- petition. Even if these newer forms of competition take only a small part of the business from the individuai drug stores their effect can be very serious in the usual drug store, be- cause practically all of its operating costs are regardless of the amount of business done. Even more serious, however, is the Joss of busi- ness resulting from the establishment of additional stores in localities al- ready well served with drug stores. These new stores do not obtain enough business to make them attractive profit earners, but they do take enough busi- ness away from the established stores to destroy all possibility of their earn- ing satisfactory profits. Paul C. Olsen. —_—__» +. __- Corporations Wound Up. The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: Valley Farms Packing Co., Lansing. Lake-View Heights Co., Jackson. Widlar Co., Detroit. Dyer Jennison Barry Land Co., Lan- sing. Lincoln Park Realty Co., Flint. Hermitage Hotel Co., Detroit. Dittmar-Raths Oil Co., Saginaw. E. L. Cline Co., Saginaw. Preuss & Hanks Coal Co., Lansing. Community Drug Co., Detroit. Ralph R. Knight, Inc., Flint. Union City Co-operative Co., Union City. Long Lake Realty Co., Detroit. Syracuse Washing Machine Sales Co., Detroit. Augusta Milling Co., Inc., Augusta. Detroit Trucking Co., Detroit. F. J. Goodenow Furnace Co., Detroit. Hanover State Bank, Hanover. Wilco Companv. Detroit. Grimes & Madigan, Inc., Grand Rapids American National Co., Detroit. Horticultural Publishing Co., Zeeland. Crowe Implement Co., Owosso. Lasher-Oakland Hills Co., Detroit. Vawter Manifold Co., Benton Harbor. Blissfield Co-operative Co., Blissfield. Service Loan Co., Detroit. Peoples State Loan Co., Park. : Golf Ball, Inc., Detroit. Ottawa Development Co., Holland. Holland Chair Co., Holland. H. R. Kreuger & Co., Detroit. Wm. B. Pollock Erecting Co., Detroit. Raab Bros., Inc., Detroit. Rudyard Oil Co., Rudyard. Fields Twenty-Two Fifty of Lansing, Inc., Lansing. Trenton Boat Co., Detroit. Ginzler Provision Co., Inc., Detroit. Freschl Land Co., Detroit. Loxrite Corp., (Grand Rapids. Peoples Reliable Fish Co., Inc., De- troit. Waddell Lumber Manistique. Central Motor Sales, Inc., Detroit. Desmond Plumbing & Heating Co., Springwells. Union Trust Abstract Co., Flint. Lubow Bros., Inc., Detroit. Duffy Equipment Co., Lansing. Horton Cato Mfg. Co., Detroit, fixed, Highland and Supply Co., a9 NB ea EC oN coven aig S i 4-. coveinibens February 12, 1930 MICHIGAN TRADESMAN 27 Pontiac Foundry & Machine Co., Pon- Hartford Canning Co., Saginaw. WHOLESALE DRUG PRICE CURRENT tiac. ‘Radio Supply Co., Saginaw. Woodpecker Lake Land Co., Detroit ——__+<-.___ : ; ae Prices quoted minal, based on market the day of issue. Conn’s Clothes ‘Shop, Detroit, A Word About Plain Colors. _ — . ; Knaak Drug Co., St. Joseph. Black and black-and-white are well Acids oo aoaa \ ae a $3 a Delta Timber Co., Escanaba. in the lead among the plain colors Bore (owd-)- 94@ 20 pi ~~ 4 00@4 a6 EHensoin Gompd. @2 40 Johns-Manville Corp., Detroit. Soka eaek a " a re 2°? a Kucalyptus ---- 1 26@1 60 Buchu --....____ @2 16 Household Finance Corp., Detroit. which are. promised importance for arbolic ~._____ @ Hemlock, pure.. 2 00@2 25 Cantharides ___- @2 52 ; Cutric _- -- 52, @ 66 juni Berries. 4 50@4 75 Capsicum @2 28 Rouge Jewelers, Inc., Dearborn. early Spring street wear. Navy blue Muriatic ____..__ 3%@ 8 Saaieee Weaa 156@1 75 Catechu _....- @1 44 Franklin Wolverine Corp., Detroit. is second, being apparently scheduled Nitric --------- 2 @ 3 lard, extra __ 1 55@1 65 Cinchona --______ @2 16 DeLuxe Motors, Inc., Grand Rapids : : Oxalic ---.----.. 15 @ 3 Yard. No. 1 1 25@1 40 Colchicum ree oa C oo a oe ee for a greater popularity than in many abpearte ae #2 a Lavender Flow. 6 00@6 26 Cubebs _.......- eer a. seasons. Green is next, and beige, a oe Lavender Gar’n_ 1 25@1 50 Digitalis Furnari Bros. Co., Detroit. ae ee : an § 00@6 25 Gentian Easler Finance Corp., Detroit Spring classic, is in favor both in Ammonia Linseed, raw, bbl. 112 Guaisc : . : ‘ ore. cabs inseed, boiled, bbl. @1 15 uaiac, Dave Weiner, Inc., Detroit. tweeds and more formal fabrics. veo 7 yi a a ¢ _ Linseed, bid. less 1 22@1 35 fodine Fraser Hoffman & Co., Detroit. For evening wear preference is given Water, 14 deg... 5%@ 13 Linseed, raw,less 1 19@1 32 lodine, B Nati 1 Pic D o. : Mustard, arifil. oz. @ 36 Iron, irst Nationa ictures, Inc., Detroit. i ve , Carbonate -_._. 200 @ 2% x a : ! ’ eS to the dusty pastel shades, especially Neatsfoot _.... 1 25@1 35 Kino -..-....... Chlorid @ roared Cobmct Comp, Grand the pinks and blues, which are already er «| ae wees 00@6 00 Myrrh -—-.—..___ Rapids. : eee ee “ Olive, Malaga, Nux Vomica -.._ The Great Lakes Oil Co., Saginaw enjoying a great vogue in Palm Beach. Balsams yellow ._----. 8 00@3 50 Opium - ‘ a! ae : 6 c Opium, Cam Stuart Furniture Co., Grand Rapids. There is a wide range of shades in wie 2 eon 2 bap gi san Gata. baawea @5 40 Michigan Air Transport, Inc., Grand these two colors, the pinks including Fir (Oregon) 65@1 00 or —_ Rhubarb @1 92 Rapid Pon 3 25@3 50 ¢ oo Sweet 6 00@6 25 apids. eee a » Peru ---------. riganum, pure. Peaecn Pou Co, Dead the peach pinks, azalea pink and ne 42 2 00@2 26 Origanum. ae ; ate . usa Sains Housing Gor Saeiiaw new bon-bon shade. Blues include Pennyroyal -.-. 3 00@3 25 bed vwaa 14% @14 Ceahesak Land Ca. Deiat : pewter blue, ciel blue and the turquoise ace or 25@ 20 foe me is ae = Lead, ‘white asy angie = s 2 ee : : : 2 “ge : nar : a Faller, Padfield and Cummins, Inc, tones, which are especially good with Casala (seisuns ” 66 500 60 Sendelwood, 1 25@1 60 cee Se ae uae ontiac. sun-tan. assafras (pw. 60c) @ 60 12 50@12 75 Uchre. yellow less 3@ 6 Ae OE . : : S Cut (powd.) #-F- ---------- 50@12 75 ; raiaan bah aoe Jackson. The present popularity of white for me eee 6 20@ 30 sassafras true 2 00@2 25 = vous _ “—— i , — ectric Railway Co., Jack- evening also bids fair to continue dur- Seem ~— 7 coer be le ae < ti le . . foe ee eee ec g, -_—— : \ : - months. Berries Sperm ___._____ 1 1 ; Beecher’s Clothes, Inc., Grand Rapids. me spring we Sane 1s To Cubeb ee o @ tan 7 0007 26 at hie see es W. E. Wroe & Co., Detroit. It is being worn in satin, flat crepe alc a eee tea 96 Tar USP 65@ 75 Rogese bien <= 3 8003 00 tian: + An ho ele : : : ba ee 10@ 20 Turpentine, bbl. _. @ 66 en Michigan Clark Oil Co., Saginaw. chiffon in the South oe an 7 Sauedee kos 730 os Klingman’s Sample Furniture Co., Wintergreen, ee c aa TT naa eous Grand Rapids. ee Tradi 2 a Esttvnste witteiain as ¢ wees 25 Acme Motor Truck Co., Cadillac. ee er ee Bee “ae «& tien sap 00@2 25 ae ----- 57@ 7 Unique Furniture Co., Grand Rapids. Responding to the demands of Licorice, powd. _. 60@ 70 Sephealannay ero 16@1 00 bie eae W@ 12 Standish Lumber & Coal Co., Standish kitchenware buyers for department Wy orm Seed ____ 4 50@4 75 oreund 09@ 16 Sel}; } r e ’, . 1 } i- istea oo: agin ie stores, manufacturers this year have oe Flowers aaa formwood, oz. -... @2 00 —o — 4 s8@2 6: Ce tke Bed Co. roe been compelled to bring out their Chains Gay e . ‘ | Borax xtal or Columbiaville Telephone Cotumbia- popular priced items at prices from 50 Chamomile Rom. " Bicarbo oe @ oe ’ a Car ee 5a@s ville. to 25 cents under the figures for last ine filwoue iso z ooo po. 1 pe vo Long-Wakefield Co., Ionia year. Articles formerly selling for 50 Acacia, 1st 50@ 55 bromide ________ 69@ 85 Capsicia, powd Gay 70 : ‘ oy : . 3 > Moat, sa Bromide 54 Carmine Detroit Duntile Supply Co., Detroit. cents have been remodeled and_ pro- 7 por ae ao - Chlorate, gran’d_ Be 28 Cassia ads So sue. 40 Ryan Realty Co., Detroit. : duced to sell for 25 cents while higher Acacia, Powdered 40@ 50 “Dlorate, powd. 16@ 23 Cluves v@ % Hayden, Van Atter & Co., Detroit. : y Aloes (Barb Pow) 32@ 40 «2% Xtal -------- 1i@ 24 suaik krepared. 14m lo (ee gen va a priced items have been treated accord- Ajo Cyanide 0 30@ 90 Chiorotorm ____ 56 Robbins & Myers, Inc., Detroit. : ac. hog 7 ee 8 (jag 4 0664 a3 Choral lydenie” i a, “ Peninsular Timber Co., Escanaba. ingly. Among the products brought ppc hea — soo su Vermanganate _ 2216@ 95 Cucuine — 12 d0Was oe Robert J. Wendland Co., Bay City. out to meet the new specifications are Pow. ..------ 90 @100 [russiate. yellow “< 45 Cocoa Buiter __ wy yu : : i : a Canivk a Prussiate, red __ 70 CULKS, ust, less 3u-lu Welch Tire Service, Inc., Pontiac. stainless steel egg beaters priced at $1 g@mibaor --- Holland Packing Co., Holland. retailed at 25 cents instead of 50 cents. Opium, powd. 21 00@21 50 Cale ans , S fe = mea lo Opium, gran. 21 00@21 50 Klecampane, pwd. 25@ 30 : - os vous 5u Sees 65@ 80 Gentian, powd. | 20@ 30 puety: All Nos. low 15 acute paw 991 7g Ginger, Alican, ipsomn’ Salts tee, Ges aus powdered _____ 30@ 35 Seen. £GS 95 Ginger Jamaica tc aa ick eo Turpentine ______ } 30 Ginger, Jamaica, .* vue ‘whe “a a powdered -___ 45@ 60 Formaldehyde ‘Tb. Bo 3 1929 MODELS Insecticides joldenseal, pow 8 00@e BY Gelating: one” Og BC, --- 55 GL 9 9 Arsenic ~________ 08@ 29 licorice -_--____ 35@ 40 Glassware, fam cane 60 Blue Vitriol, bbl. @ 0g Licorice, powd.._ 20@ 30 : %. Blue Vitriol, less 09%@17 Orris, powdered. 45@ 560 Uiauber Salts, bbl. @02% Bordea. Mix Dry 12@ 26 Poke, powdered 35@ 49 Ulauber Salts less 04@ 10 Hellebore, White Rhubarb, powd-_ — @1 00 peri Brown --.. 20@ 3u powdered ____ 15@ 25 Rosinwood, powd. @ 650 ue, Brown Grd 16@ 22 Insect Powder. 47%@ 60 Sarsaparilla, Hond. ae White ..-. 27%@ 35 ie Lead Arsenate Po. 134% @30 ground -_-._.. ors creer era. ce = We have in our control and for sale a limited number of Soda me and Sulphur . Somenia. Mazic. @ “ nn i. = : i : : ee ea s Squila loge a OE ana Fountains. as described above, and which are regular in every particular Pin Groce — me = Squills, powdered 70@ 80 . ---------- 6 on 00 : * oe 4S . - umeric, powd... 20@ 25 viorm ..... -- 8 30 and equipped with Frigidaire for Refrigeration. ce Valerian, powd... @1 00 — Acetate __ “" 20 This information has just come to us from the factory and as it en dua face, powdered. @i 60 will be given to other Distributors, these Fountains will move very = powdered 1 10 Seeds ieee, mea oy = quickly aii 5 ie... 35 Nua Vomica _... @ . age, % loose -- 40 ‘Anise, powdered 9 40 Nux Vomica, pow. 16 Sage, powdered... @ 85 cs P : : : Bird, is _... 17 Fepper, black, pow 57@ 70 If you are interested, you should phone or write us for an appoint- a ae = oe = Canary __.....~ 1g Pepper, White, pw. 75@ 85° ment and visit the Factory with us and have the opportunity of looking Moa 200 26 Caraway, Po. 30 25@ 10 ytd Osc cti — = over these Fountains and making your choice. Coriander pow. .40 309 56 Quinine, 5 oz. cans $ 60 Oils ry) geeeiel Su Seto 15@ ee Salts -. 28@ 35 j Fennell -.....__ acharine .-.... 3 60@375 These are subject to our usual terms of Sale and SPECIAL Almonds, Bitter, oo Gp se dale eetae a as ccs lltlmttwt~*:tw@”wO:C~COCCO”SSC:i“‘“C(‘(CCRSNOOO.CtCtiCC 7 50@7 75 Flax, ground __ 9%@ 15 Seldlitz Mixture 30@ 40 almonds, Bitter, a Foenugreek, pwd. 15@ 25 aoe — --- «(16 * | s ‘ _.-. 2 00@8 346 Hemp ...__.. DP mo - 5 The proper plan is to buy the Fountain right, and then buy the Aaniga, Suen @3 35 ee: a 8 a en io Ice Cream right, and ultimate profit will be satisfactory. # j= § | true -........- 1 50@1 80 Mustard, yellow 17@ 25 > ~- @15 00 you. Grand Rapids We will appreciate an opportunity to demonstrate these facts to Hazeltine & Perkins Drug Co. Michigan Manistee true Almonds, Sweet, imitation ---- 1 00@1 25 Amber, wath -- 1 00@1 25 Amber, rectified 1 50@1 75 Ante 2 00@2 25 Bergamont -... 6 50@7 00 Cajéput 00@2 25 DO 3 00@3 25 Castor .<...... - 1 55@1 80 Cedar Leaf -._. 2 00@2 25 Citronella ...... 75@1 00 Cloves: ..____. 4 00@4 Cocoanut --.--- 27%@ 35 Cod Liver ------ 1 40@2 00 Croton ~. 8 : 3 50@3 75 Mustard, black.. 20@ 26 Foray . 18@ 30 Guinee _ 1 25@1 50 Sabadilla -__.___ 45@ Sunflower @ Worm, American 380@ 40 Worm, Levant ~ 6 50@7 00 Tinctures Aconite _...._. ae } 80 lee 1 66 Acafoetida - __-_ @2 28 Amica _..._ @1 50 Soap, white Castile less, per ber .. @1 60 Soda Ash ....._. 3@ 10 Soda Bicarbonate 8%@ 10 Soda, Sal ... 02%@ 08 Spirits Camphor @1 20 Sulphur, roll —___ Sulphur, Subl. -. 4%@ 10 Tamarindgs ...... Tartar Emetic .. 70 = Turpentine, Ven. Vanilla Ex. pure 1 50@2 to Vanilla Ex. pure 2 25@2 50 Zino Sulphate _. 06@ 1] MICHIGAN TRADESMAN February 12, 1930 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues yd ———— ADVANCED Playing Cards, Blue Ribbon = SS Pepper, Nutmegs DECLINED Black Lima Beans, Soaked Sal Soda, Granulated Flake White Soap Holland Herring Sardines, Keyless Compound Lard i 6 e~gaaia . =~. - oy ee 70 CANNED FISH arsons, go 3 ep, O. enn fo 2 00 Parsons, 32 oz. _----- 335 Krumbles, No. 424... 270 g2m ao Parsons, 18 oz. —----- 420 __Bran Flakes, No. 624245 Glams Steamed. No. 1 3 00 Parsons, 10 oz. ~----- 270 Bran Flakes, No. 602 150 Glams. Minced, No. % 2 25 Parsons, 6 0z. -_---- 180 Rice Krispies, 6 0z. -- 270 Finnan Haddie, 10 oz. 3 30 Rice Krisp:es, 1 oz. -- 110 Clam Bouillon, 7 oz... 2 50 Kaffe Hag, 12 1-lb. Chicken Haddie, No. 1 2 75 cams, 730 Fish Flakes, small __ 1 35 All Bran, 16 oz. __-_- 225 Cod Fish Cake, 10 oz. 1 55 All Bran, 10 oz, ~~... 70 Cove Oysers, 5 oz. __ 1 75 All Bran, % oz. -__. 200 Lobster, No. %, Star 2 90 Shrimp, 1, wet -_____ 2 00 Sard’s, % Oil, Key _ 6 10 Post Brands. Sard’s, “4 Oil, Key __ 5 75 Grape-Nuts, 243 ..-___ 80 Sardines, 14 Oil, k’less 4 75 Grape-Nuts, 100s ---. 275 Salmon, Red Alaska_ 3 50 Instant Postum, No. 8 5 40 Salmon, Med. Alaska 2 50 per doz. 9 40 15 lb. pails, per doz. 12 60 25 lb. pails, per doz. 19 15 25 lb. pails, per doz. 19 15 10 Ib. pails, APPLE BUTTER Quaker, 24-21 oz., doz. 2 15 Quaker, 12-38 oz., doz. 2 40 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Royal, 10c, doz. Royal, 6 0z., Royal, 6 oz., doz. Royal, 12 oz., doz. Royal, 5 lb, Calumet, 4 02z., Calumet, 8 oz., doz. 1 85 Calumet, 16 oz., doz. 3 26 Calumet, 5 lb., doz. 12 10 Calumet, 10 lb., doz. 18 60 Rumford, 10c, per doz. 96 Rumford. 8 oz., doz. 1 86 Rum/ord, 12 oz.. doz. 2 40 Rumford, 5 lb.. doz. 12 50 doz. 95 K. C. Brand Per case 4 doz. 15c size, 4 doz. 20c size, 4 doz. 25¢ size. 4 doz. 50c size, 2 = 80c size, 1 di ----- 6 85 10 Ib. size, % yy oe é 76 10c size, BLEACHER CLEANSER Lizzie, 16 oz., 12s ---- 2 15 BLUING Am. Ball,36-10z.,cart. 1 00 Quaker, 1% oz.. Non- freeze, dozen Boy Blue, 36s, per cs. 2 70 oe Bluing Lizette, oz., 128s -. 80 Lizette, 4 oz., 248 -. 1 50 Lizette, 10 oz., 12s -_ 1 30 Lizette, 10 oz., 24s -_ 2 50 BEANS and PEAS 100 lb. bag Brown Swedish Beans 9 00 Pinto 2 Split Peas, Yellow .. 8 00 Split Peas, Green ---- 9 00 Scotch Peas ——._--__- 7 00 BURNERS Queen Ann, No. 1 and , DE. awe een 1 36 White Flame, No. 1 and 2, doz. —....... 2 35 BOTTLE CAPS Dbl. Lacguor, 1 gross pkg., per gross ------ 18 BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 85 pkg., per gross ------ 15 Instant Postum, No. 10 Postum Cereal, No. 0 Post Toasties. 368 -. Post Toasties, 248 .. Post's egg oo ae Pills Bran, 128 ...-..- Roman Mak 12-2 Ib.. Cream Wheat, 18 -..- Cream Barley, 18 -.-. Ralston Food, 1 $= D9 BO om 60 69 ©8 & 09 Be te fo HON OD ~~ o Silver Flake Oats, 18s Silver Flake Oats, 12s 2 90 lb. Jute Bulk Oats, bag 22 3 10 Banton New Oata, 24 2 70 Ralston New Oata, 12 2 70 Shred. Wheat Bis., 36s 8 85 Shred. Wheat Bis., 728 1 55 Triscuit, 248 --...-.... 1 70 Wheatena, 188 --.-... 3 70 BBOOMS Jewell, doz. ~.-------- 5 Standard Parlor, 23 lb. 8 3 Fancy Parlor, 23 Ib... 9 25 Ex. Fancy Parlor 25 lb. 9 75 ae Fcy. Parlor 26 lb. 10 7 Whisk, No. 3 2. 2 75 BRUSHES Scrub Solid Back, 8 in. ~--. 1 50 Solid Back, 1 in. -... 1 75 Pointed Ends ~-.----- 1 25 Stove SOMO ee 1 80 Doo -- 2 00 Pectioss 2 60 Shoe No. 4-0 -2 30 2 25 No. 2-0 2) 3 00 BUTTER COLOR Dandelion 2 85 CANDLES Electric es 40 Ibs. 12.1 Plumber, 40 Ibs. -.... 12.8 Paraffine, 6s ------- -- 14% Paraffine, 12s ------- 14% Wicking 200 40 Tudor, 6s. per box -. 30 CANNED FRUIT Apples, No. 10 — 5 00@5 50 Apple Sauce, No. 10 7 &¢ Apricots, No. 2% 3 40@3 90 Apricots, No. 10 8 50@11 50 Blackberries, No. 10 8 50 Blueberries, No. 10 __ 15 00 No. 3 3 25 Cherries, R.A., No. 2% 4 30 Cherries, No. 10 ... 13 00 Peaches, No. 10 Pie 7 20 Peaches, No. 2% Mich 2 20 Peaches, 2% Cal. .._. 3 10 Peaches, 10, ,Cal. ---. 10 40 Pineapple, 1 sli. _... 1 60 Pineapple, 2 sli. -... 2 65 P’apple, 2 br. sli. -._-. 2 60 P’apple, 2%, sli. --... 3 50 P’apple, 2 cru. —---.__ 00 3 Pineapple, ° crushed 15 00 Pears, No. : ’ Pears, No. rn ee Raspberries, No. 2 blk ; i Raspb’s. Red, No. 10 11 50 Raspb’s Black, NO: AO ee 11 Rhubarb, No. 10 -_... 4 75 Strawberries, No. 2 .. 3 25 Strawb’s “o, 10 -... 13 00 SaSlmon, Pink, Alaska 2 10 Sardines, Im. \, ea. 10@22 Sardines, Im., %, ea. 25 Sardines, Cal. __ 1 35@2 25 Tuna, %, Curtis, doz. 3 60 Tuna, 4s, Curtis, doz. 2 20 Tuna, % Blue Fin __ 2 25 Tuna, 1s, Curtis, doz. 7 00 CANNED MEAT Bacon, Med. Beechnut 2 Bacon, Lge. Beechnut 4 50 Beef, No. 1, Corned_. 2 Beef, No. 1, Roast -_ 3 Beef, 2 oz., Qua., sli. 1 35 Beef, 3% oz. Qua. sli. 2 25 Beef. 5 oz., Am. Sliced 2 90 Beef, No. 1, B’nut, sli. 4 50 Beefsteak & Onions, s : 70 Chili Con Car., 1s 13 Deviled Ham, %s -... 2 20 Deviled Ham, rs ---. 3 60 Hamburg Steak Onions, No. 1 —--.... 3 15 Potted Beef, 4 oz. _... 1 10 Potted Meat, % Libby 52 Potted Meat, % Libby 90 Potted Meat, % Qua. Potted Ham, Gen. % 1 45 Vienna Saus., No. % 1 45 Vienna Sausage, Qua. 95 Veal Loaf, Medium -_ 2 25 Baked Beans Campbells —__..._.... 1 05 Quaker, 18 oz. ---.. 95 Fremont, No. 2 --.-.. 1 25 Snider, No. 1 ........ 1 10 Snider, No. 2 ~----.-. 1 25 Van Camp, small -... 90 Van Camp, med. -_.. 1 15 CANNED VEGETABLES Asparagus No. 1, Green tips ---. 3 75 No. 2%, Large Green 4 50 W. Beans, cut 2 1 75@2 = W. Beans, 10 ........ 8 Green Beans, 2s 1 65@2 25 Green Beans, 10s ..{ @8 00 L. Beans, 2 gr. 1 35@2 65 Lima aoe: 2s,Soaked ; 45 Red Kid., 2 1 35 Beets, No. 2. wh. 1 75@2 40 Beets. No. 2. cut 1 45@2 35 Corn, No. 2, 8' 115 Corn, Ex. stan. No. “3 140 Corn, No. 2, Fan. 1 aoe = Corn, No. — -- 8 00@10 a. 2 a2 Okra, No. 2. whole .. 2 15 Okra, No. 2, cut -... 1 7% Mushrooms, Hotels .. 32 Mushrooms, Choice, 8 os. 35 Mushrooms, Sur Extra 50 Peas, No. 2. B. J. --.. 1 36 o - No. 2, Sif, Peas, No, 2, Ex. Sift. 8. 2 25 Peas, Ex. Fine, French 25 Pumpkin, No. 3 1 60@1 75 Pumpkin, No. 10 5 00@5 60 Pimentos, %, each 12@14 Pimentoes, %, each -- 27 Sw’t Potatoes, No. 2% 1 75 Sauerkraut. No.3 1 45@1 75 Succotash, No. 2 1 65@2 50 Succotash, No. 2, glass 2 80 Spinach, Noo 1c 1 25 Spinach, No. 2_. 1 60@1 90 Spinach, No. 3_. 2 25@2 50 Spinach. No 10_ 6 50@7 00 No. 2 ...... 1 60 T - 2 a Tomatoes, No. 10 _--- 7 00 Bar Goods Mich. Sugar Ca., 24, 5c 75 Pal O Mine, 24, 5c __-_ 75 Malty Milkies, 24, De 22 i Lemon Rolls 75 Tru Luv, No-Nut, 24, 5c .-..-... 75 CATSUP. Beech-Nut, small -... 1 65 Lily of Valley, 14 oz... 2 25 Lily of Valley, % pint 1 65 Sniders, 8 0z. ~----.-- 50 Sniders, 16 oz. ~..... 2 35 Quaker, 10 oz. —--.-. i 35 1 90 Quaker, Galon Glass 12 50 Quaker, Gallon Tin -. 8 50 CHILI SAUCE Snider, 16 oz. ~------. 3 15 Snider, 8 oz. ~...----- 2 20 Lilly Valley, 8 oz. -. 2 25 Lilly Valley, 14 oz. -. 3 25 OYSTER ee Sniders, 16 oz. ~----- 15 Sniders, 8 oz, ~----- 2 20 CHEESE Roguefort —_....._____ Kraft, small items 1 és Kraft, erican ._ 1 6 Chili, small tins -. 1 ee Pimento, small tins 1 65 Roquefort, sm. tins 2 25 Camembert, sm. tins 2 25 Wisconsin Daisy ~---- 24 Wisconsin Flat -_---- 24 New York June ---. 34 Sap Sago 22 42 Bick 22. 31 CHEWING GUM Adams Black Jack --.- 65 Adams Bloodberry ---- 0d Adams Dentyne ---.--. 65 Adams Calif. Fruit -. 65 Adams Sen Sen 6 Beeman’s Pepsin ------ 65 Beechnut Wintergreen. Beechnut Peppermint--. Beechnut Spearmint -- Doublemint Peppermint, Wrigleys -- 65 Spearmint, Wrigleys -- = Juicy Fruit... Kripley s P-K .- és Zeno oe 65 Taavery o.oo 65 le Nery Leal i i Droste’s Dutch, 1 Ib.__ 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % Ib. 2 35 Droste’s Dutch, 5 lb. 60 Chacolate Apples -.-. 4 50 Pastelles, No. 1 _--. 12 60 Pastelles, % Ib. ------ 6 60 Pains De Cafe ------- 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles --._-. 15 1 oe ae Tin Bon Ae 8 00 7 oy tan Tin Bon Bone 00 13 oz. Creme De Cara- MUG oe 13 20 12 oz. Rosaces ------- 10 80 % lb. Rosaces -------- 7 80 % lb. Pastelles -_---- 3 40 Langnes De Chats -. 4 80 CHOCOLATE Baker, Caracas, %s ---- 37 Baker, Caracas, %s ---. 35 SLOTHES LINE Femp, 50 ft. ___ 2 00@2 25 Twisted Cotton, 50 ft. 2. 3 50@4 00 Braided, 50 ft) 2 25 ft. Sash Cord cre 3 50@4 00 COFFEE ROASTED Worden Grocer Co. 1 Ib. Package Melrose -_---_--- ee THOTT oe 18 Quaker ec 33 Noedrow. 5.2 32 pee House: 2 we Royal as McLaughlin’s Kept-Fresh pt-Sresht by M Laugh SERVIC Coffee Extracts M. Y., per 100 ---_-- 12 Frank’s 50 pkgs. -- 4 25 Hummel’s 50 1 Ib. 10% CONDENSED MILK Leader, 4 doz. 7 Eagle, 4 doz. MILK COMPOUND Hebe, Tall, 4 doz. --. 4 50 Hebe. Baby, 8 doz. -_ 4 40 Carolene, Tall, 4 doz. 3 80 Carolene, Raby ------ 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. -. 3 90 Quaker, Baby, 2 doz. 3 80 Quaker, Gallon, % doz. 3 80 Carnation, Tall, 4 doz. 4 35 Carnation, Baby, 8 dz. 4 25 Oatman’s Dundee, Tall 4 35 Oatman’s D’dee, Baby 4 25 Every Day, Tall .--. 4 25 Every Day, Baby --... 4 25 Pet, Fall 2. 4 35 Pet, Baby, 8 oz. ---. 4 25 Borden’s Tall ~_-----. 4 35 Borden’s Baby ------ 4 25 CIGARS G. J. Johnson’s Brand oe - Johnson Cigar, 75 00 Dee Grocer Co. Brands Airedale 5 0 Havana Sweets --__.. 35 00 Hemeter Champion... 37 50 Canadian Club —-___-_ 35 00 Robert Emmett -... 75 00 Tom Moore Monarch 76 . Webster Cadillac ao 15 0 Webster Astor Foil... 75 00 Webster Knickbocker 95 00 Webster Albany Foil 95 00 Bering Apollos -..-_- 95 00 Bering Palmitas -. 115 00 Bering Diplomatica 115 00 Bering Delioses -... 120 00 Bering Favorita -___ 135 00 Bering Albas -.-__- 150 0. CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 18 Horehound Stick, 5c -. 18 Mixed Candy Kindergarten --..._____ li PiOk0er foo 13 French Creams --.--..-- 15 Paris Creams --_--...... 16 Grocers 2202500 ce 11 Fancy Mixture -...__.. 17 Fancy Chocolates 5 lb. boxes Bittersweets, Ass’ted 1 75 Milk Chaqcolate A A 1 75 Nibble Sticks -.__. a. 2 76 Chocolate Nut Rolls _ 1 %5 Magnolia Choc -..... 1 25 Bon Ton Choc. -_.-.. 1 50 Gum Drops Pails Anise oo 16 Champion Gums ---_... 16 Challenge Gums ..__.. 14 Jelly Strings -......... 18 Lozenges Pails A. Pep. Lozenges .. 15 < A. Pink Lozenges _. 15 A. A. Choe. Lozenges... 15 Motto Hearts Malted Milk Lozenges _. 21 Hard Goods Lemon Drops -.-_....__ O, F. Horehound d Anise Sauares i Peanut Squares —__.____ 17 Cough Drops Bxs Potiams 2200. 1 35 Smith Bros See 1 50 Luden’s ....----.---- 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 85 4 oz. pkg., 488, case 3 40 Specialties Pineapple Fudge --__.__ 18 Italian Bon Bons ---- _ 17 Banquet Cream Mints_ 23 Silver King M.Mallows 1 15 Handy Packages, 12-10c 80 COUPON BOOKS 50 Economic grade 3 50 100 Economic grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 5u Where 1,000 books are ordered at a time. special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 lb: boxes 2200 43 DRIED FRUITS Apples N. Y. Fey., 50 lb. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated Choice -.._ 22 Evaporated, Fancy __._ 28 Evaporated, Slabs —____ 18 Citron a0 ib. bog: 22 40 Currants Packages, 14 oz. -.... 18 Greek, Bulk, lb, --.... 18 Dates Dromedary, 36s ___-__ 6 75 Peaches Evap. Choice —...__.__. 19 Peel Lemon, American _____ 30 Orange, American -_... 30 Raisins Seeded, bulk -_______ 08 Thompson’ s s’dless blk 07% en 8 seedless, California Prunes 60@70, 25 lb. boxes__.@13% 50@60, 25 lb. 40@50, 25 Ib. . boxes_._@17 . boxes__.@19 . boxes_._@23 Hominy 100 lb. sacks __ 3 50 Macaroni Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 Pearl, Bulk Goods Elbow, 20 Ib. -..__-_. 84% Egg Noodle, 10 lbs. .. 14 Pearl Barley Chester 2250 75 OD ee 7 00 Barley Grits ~......__ 5 00 Sage East India 2.2.0.0 10 Tapioca Pearl. 100 lb. sacks __ 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant —__ 3 50 Jiffy Punch 3 doz. Carton -_______ 2 25 Assorted flavors. FLOUR Vv. C. Milling Co. Brands ily White ........ 8 30 Harvest Queen ______ 7 50 = Ma’am Graham, pelt Se bee at os 2 20 FRUIT CANS Mason F. O. B. Grand Rapids Haw pint 4 One pint 1 7 One quart _.. Half gallon __________ 2 15 Ideal GI Halt pint 9. One oe ee as 9 30 One quart __._.._._ 1} 15 Half gallon __________ 15 40 kinase ao aia ete February 12, 1930 GELATINE Jell-O, 3 doz. ~------ 2 85 Minute, 3 doz. ------ 4 05 Plymouth, White ---- i 55 Quaker, 3 doz. ------ 2 25 JELLY AND PRESERVES Pure, 30 lb. pails ---. 3 30 Imitation, 30 lb. pails 1 85 Pure, 6 oz., Asst., doz. 90 Pure Pres., 16 0z., dz. 2 40 JELLY GLASSES 8 oz.. per doz. OLEOMARGARINE Van Westenbrugge Brands Carload Distributor Nucoa, 1 21 --- 20% Ib. Nucoa, 2 and 5 Ib. Wilson & Co.’s Brands Oleo @ertined@: 22205700 24 Naik 2 18 Special Roll -_--__---__ 19 MATCHES Swan, 144 02 4 20 Diamond. 144 box --- 5 Searchlight. 144 box_- 5 Ohio Red Label. 144 bx 4 20 Ohio Blue Tip, 144 box 5 Ohin Blue Tip. 720-1c 4 *Reliable, 144 3 *Federal. 144 5 *1 Free with Ten. Safety Matches Quaker, 5 gro. case_-- 4 25 NUTS—Whole Almor.ds, Tarragona... 25 Brazil, New 17 Fancy Mixed -------- 24 Filberts, Sicily 22 Peanuts, Vir. Roasted 11 Peanuts, Jumbo, std. Be Pecans, 3, star ------ 5 Pecans, Jumbo ------ 40 Pecans, Mammoth -- 50 Walnuts, Cal. ---- ron Hickory -------------- 0 Salted Peanuts Fancy, No. 1 _--------- 14 Shelled Almonds Salted -------- 95 Peanuts, Spanish i256 ih. bees __.-----— E Wilberts: 22 32 Pecans Salted -------- 82 Walnuts Burdo -_------ 60 MINCE MEAT None Such, 4 doz. --. 6 47 Quaker, 3 doz. case -- 3 50 Libby, Kegs, wet, Ib. 22 OLIVES 4 oz. Jar, Plain, doz. 1 35 10 oz. Jar, Plain, doz. 2 35 14 oz. Jar, Piain, doz. 50 Pint Jars, Plain, doz. Quart Jars, Plain, doz. MaIe Ono moe oo on 1 Gal. Glass Jugs, Pla. 1 80 5 Gal. Kegs, each __-. 7 50 3% oz. Jar, Stuff., doz. 1 35 6 oz. Jar, Stuffed, doz. 2 35 9% oz. Jar, Stuff., doz. 3 75 1 Gal. Jugs, Stuff., dz. 2 50 PARIS GREEN x Bel Car-Mo Brand 24 1 Yb, Pins _-. 8 oz., 2 doz. in case ---- 15 Ib. pails —-----------— 25 Ib. wore nn —~ PETROLEUM PRODUCTS From Tank Wagon Red Crown Gasoline ~_ 19.7 Red Crown Ethyl ---~ 22.7 Solite Gasoline ~------ 22.7 In Iron Barrels Perfection Kerosine -_ 14.6 Gas Machine Gasoline 38.1 V. M. & P. Naphtha__ 18.8 1SO-VIS MOTOR OILS In tron Barrels 65.1 65.1 ea 65.1 Special heavy ..-..- 65.1 Extra heavy --------- 65.1 Polarine ‘HY’ _._____ 65.1 Tranmission Oil —_--_ 65.1 Finol, 4 oz. cans, doz. 1 50 Finol, 8 oz. cans, doz. 2 30 Parowax, 100 Ib. --.. 8.3 Parowax, 40, 1 Ib. ~~ 8.55 Parowax, 20, 1 Ib. -- 8.8 Semdac, 12 pt. cans 3 00 Semdac, 12 at. cans 5 00 PICKLES Medium Sour 5 gallon, 400 count -_ 4 75 Sweet Small 16 Gallon, 2250 ~--__. 24 60 5 Gallon, 780 __-.---_ 9 75 Dill Pickles oe 40 . lag doz. __ % = No. 2% Tink .-. 32 oz. tam Picked... 3 i 32 oz. Glass Thrown 2 40 Dill Pickles Bulk 5 Gal. 16 Gal., 45 Gal, £300 -_.. = 30 00 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 65 Torpedo. per doz. ---. 2 25 Blue Ribbon, per doz. 4 50 POTASH Babbitt’s, 2 doz. ---- 2 75 FRESH MEATS Beef Top Steers & Heif. _-._ 24 Good St’'rs & H’f 15%@22 Med. Steers & Heif. -_ 19 Com. Steers & Heif. 16@18 Veal Ton 2 21 Good 19 Medium —...2.-0. 16 Lamb Spring Lamb —_----.-._ 24 Good) oe 4 Meditim 2.2.0 22 Poor 22 Mutton Good 2 14 Medium +... --- 3 IPOOn ee 11 Pork lidin. med. oo a Butts 2 Shoulders ———_.__..._- 16 Spareribs ~.----...----- 16 Neck bones ----------- 07 Trimmings --.--------- 13 MICHIGAN PROVISIONS Barreled Pork Clear Back -. 25 00@28 00 Short Cut Clear26 00@29 00 Dry Salt Meats D S Bellies -_ 18-20@18-16 Lard in tierces —~___-. 12 tubs -...advance 4 tubs ....advance 4 pails _..-.advance % pails _.._.advance % 5 lb. pails _._.advance 1 3 Ib. pails __._-advance 1 Compound tierces -__. 11% Compound, tubs —___- 12 Pure 60 Ib. 50 lb. 20 lb. 10 Ib. Suasages Tongue, Jellied _...____ 35 Headcheese -___________ 18 Smoked Meats Hams, Cer. 14.16 lb. @26 Hams, Cert., Skinned S608 Ib. oo @25 Ham. dried beef catoen aiaa 3 ornia Hams __ 17 Picnic on nei sae 20 es Boiled oo Boe or Minced Hams ______ @19 Bacon 4/6 Cert. 24 @30 Beef Boneless, rump 28 00@34 00 Rump, new -- 29 00@32 00 eee 17 ee 55 Pore 10 RICE Fancy Blue Rose ____ oe Waney Head 9. RUSKS Dutch Tea Rusk Co. Brand. 36 rolls, per case ____ 18 rolls, per case ____ 12 rolls, per case ____ 12 cartons, per case _ 18 cartons, per case _ 36 cartons, per case __ SALERATUS Arm and Hammer __ 3 75 SAL SODA Granulated, 60 Ibs. cs. 1 35 Granulated, 18-2% Ib. packages 1 00 COD FISH Middlesea: 20 — % lb. Pure 4 19% petiolate opal che 40 we boxes, Pure __ 30% Whole Cod 2... 11% HERRING Holland Herring Mixed, Kegs —________ 90 Mixed, half bbls. ____ 9 75 Mixed, bbls. ~_______ 17 50 Milkers, Kegs ______ 1 00 Milkers, half bbls. -_ 9 75 Milkers, bbls. ______ 18 50 K K K K Norway __ 19 50 S lb. paile 1 40 Cut Lunch . 3. 1 50 Boned, 10 Ib. boxes __ 16 Lake Herring % Bbl., 100 Ibs. ____ 6 50 Mackeral Tubs, 60 Count, fy. fat 6 00 Pails, 10 lb. Fancy fat 1 50 White Fish Med. Fancy, 100 Ib. 13 00 TRADESMAN SHOE BLACKENING 2 in 1, Paste, doz. --. 1 35 B. Z. Combination, dz. 1 35 Dri-Foot, doz. - --- 00 Bixbys, Dosz. —._____ 1 35 Shinola, doz. -------- 90 STOVE POLISH Blackne, per doz. -. 1 Black Silk Liquid, dz. 1 Black Silk Paste, doz. 1 Enameline Paste. doz. 1 Emameline Liquid, dz. 1 E. Z. Liquid, per doz. 1 40 Radium, per doz. 1 Rising Sun, per doz. 1 654 Stove Enamel, dz. 2 No. 5, doz. No. 10, doz. 1 per doz. 3 Vulcanol, Vulcanol, Stovoil, SALT Colonial, 24, 2 Ib. -.... 95 Colonial, 36-1%% ______ 1 25 Colonial, ee 24-2 1 50 Med. No. ee 2 85 Med. No. L tape tb. bE. 90 Farmer Spec., 70 Ib. 5 Packers Meat, 50 Ib: 57 Crushed Rock for ice cream, 100 Ib., each 8& Butter Salt, 280 Ib. bbl.4 24 Block, 1 Baker Salt, 280 Ib. bbl. 4 10 10 Ib., per bale -___ 2 45 3 Ib., per bale ____ 2 85 38 bl. bags. Table... 42 Old Hickory, Smoked, G-20 Ip, 2 4 50 Free Run’g, 32 26 oz. 2 40 Five case lots 2 Todized, 32, 26 oz. -. 2 40 Five case lots 2 ¢ BORAX Twenty Mule Team 24, 1 Ib. packages -- 3 25 48, 10 oz. packages __ 4 35 96, % oz. packages __ 4 0 SOAP Am. Family, 100 box Crystal White, 100 __ Big Jack, 60s Fels Naptha, 100 box 5 Flake White, 10 box 4 Grdma White Na. 10s 3 Jap Rose, 100 box ---_ 7 Fairy, 100 box 4 00 Palm Olive, 144 box " 50 mie DD Lava, 100 fer 90 Octagon, 120 _..-_.__ 5 00 Pummo, 100 box ---- 4 85 Sweetheart, 100 box -_ 5 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 lge. 3 50 Fairbank Tar, 100 bx 4 00 Trilby Soap, 100. 10c 7 25 Williams Barber Bar, 9s 50 Williams Mug, per doz. 48 CLEANSERS yin nil @ ” 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 18s, box 1 90 Bon Ami Cake, 18s --1 62% Brille 3 85 Climaline, 4 doz. __-. 4 20 Grandma, 100, 5c -.-. 3 50 Grandma, 24 Large -. 3 50 Gold Dust, 100s ---.- 4 00 Gold Dust, 12 Large i = Golden Rod, 24 La France Laun., 4 dz. 3 $0 Old Dutch Clean. 4 dz. 3 40 Octagon, 96s —_...._ 3 91 Ringe, 408 oe 3 20 Rinse. 246 25 Rub No More, 100, 10 OR 3 85 Rub No More, 20 Lg. 4 00 Ba pang Cleanser, 48, a0 Oe 2 85 Sani “Fiush, I dos. .. 2 25 Sapolio, 3 ‘doz. ae 15 Soapine, 100, 12 oz. ~ 6 40 Snowboy, 100, 10 oz. 4 00 Snowboy, 12 Large -. a¢ 65 Sunbrite, 50s Wyandote, 48 --_----- 4 75 Wyandot Deterg’s, 24s 2 75 SPICES Whole Spices Allspice, Jamaica -... @25 Cloves, Zanzibar -... @38 Cassia, Canton ...__. M22 Cassia, 5c pke., doz. O10 Ginger, African __... Ginger, Cochin -_---- O28 Mace, Penang -.--._ 1 39 Mixed. No. fF ... @32 Mixed, 5c pkgs., doz. @45 Nutmegs, 70@90 _.... @59 Nutmegs, 105-110 @59 Pepper, Black _______ 46 Pure Ground in Bulk Allspice, Jamaica _.. @35 Cloves, Zanzibar __.. @46 Cassia. Canton ______ @28 Ginger, Corkin _____ @35 Mustard 22.0 @32 Mace, Penang __---_- 1 39 Pepper. Black @49 Nutmegs____ _ @50 Pepper, White ______ @80 Pepper, Cayenne ____ @37 Paprika, Spanish __.. @45 Seasoning Chili Powder, 15¢ ____ 1 35 Celery Salt, $ oz... s_- 95 Sase 2 0m 2 90 Onion Sale 1 35 Gastie 22 1 35 Ponelty, 3% oz. _.._ 3 25 Kitchen Bouquet _.__ 4 50 Laurel Leaves _ __-_ 20 Marjoram, 1 oz. -____ ge Savory, 1b oz. 220! 90 Thyme, 1 of, _______ 90 ‘Teemeric, 734 of. ____ 90 STARCH Corn Kingsford, 40 Ibs. _. 11% Powdered, bags .__. 4 50 Argo, 48, 1 Ib. pkgs. 3 60 4 Cream, 48-2 _.... _ 80 Quaker, 40-1 - ____ 07% Gloss Argo, 48, 1 lb. pkgs. 3 60 Argo, 12. 3 lb. pkgs. 2 62 Argo, 8 5 lb pkgs. __ 2 97 Silver Gloss, .8, ls _. 11% Elastic, 64 pkgs. ____ 5 35 Tister 48-) 0! 30 Hicer. 50 Ibe. 06 SYRUP Corn Blue Karo, No. 1% __ 317 Blue Karo, No. 5, 1 dz. 3 Blue Karo, No. 10 __ 3 Red Karo, No. 1% __ 8 05 Red Karo, No. 5, 1 dz. 4 Red Karo, No. 10 4 Imit. Maple Flavor Orange, No. 1%, 2 dz. 3 25 Orange, No. 5, 1 doz. 4 99 Maple and Cane Kanuck, per gal. ____ 1 50 Kanuck, 5 gal. can __ 6 50 Maple Michigan, per gal. __ 2 75 Welchs, per gal. ____ 3 25 COOKING OIL Mazola Pints. 2 dom — .... 7 6 75 Quarts, 1 doz. __.__. 6 25 Half Gallons, 1 doz. — 11 76 Gallons. % doz. -_. 11 30 TABLE SAUCES Lea & Perrin, large... 6 00 Lea & Perrin, small.. 3 36 Penger 2.0 ee Royal Mint -.----.--- 3 40 Tobasco, 2 oz. _.---- 4 Sho You, 9 oz., doz, 2 25 AY, layee 8 4 75 A-! eamal 0. 3 16 Caper, J os. _........ § B TEA Japan Medium: 0 3 “p9 Gance Nee CAI 37 Panew S261 No. 7 Ninte 200 54 1 . pike. Sifting _____. 14 Gunpowder CnGIee: 220 40 Fancy ....... 47 Ceylon Pekoe, medium ________ 57 English Breakfast Congou, Medium -____- 28 Congou, Choice ____ 35@36 Congou, Fancy ___. 42@43 Oolong Medium 2200 39 Ciolée 2 45 Raney oo 50° TWINE Coton, 3 ply cone _____ 40 Cotton, 3 ply Balls ____ 42 Wool 6 ply — 3a VINEGAR Cider, 40 Grain ___.___ 22 White Wine, 80 grain__ 25 White Wine. 40 grain__ 19 WICKING No. 0, per gross ______ 80 No. 1. per gross 1 25 No. 2, per gross _____ 1 50 No. 3. per gross _____ 2 30 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 50 Rochester, No. 3, doz. 2 00 < Rayo, per doz. ____ ‘75 WOODENWARE Baskets Bushels, narrow band, wire handles _____ 1 75 Bushels, narrow band, wood handles Market, dron handle__ 90 Market, single handle. 95 Market, extra ____ 60 Splint, large 8 50 Splint, medium ______ 7 50 Splint, small 6 59 Churns Barrel, 5 gal., each __ 2 40 Barrel, 10 gal., each__ 2 55 3 to 6 gal., per gal. __ 16 Pails 10 qt. Galvanized a oO 12 qt. Galvanized 2 85 14 qt. Galvanized a oe ee 12 at. Flaringe Gal. Jr. 5 00 10 qt. Tin Dairy ____ 400 Traps Mouse, Wood, 4 holes. 60 Mouse, wood, 6 holes. 70 Mouse, tin, 5 holes Rat, wood V4 Hs Rat. anring 1 90 Mouse, Sprig 30 ; wi Tubs sarge Galvanized Medium Galvanized __ oe " Small Galvanized _ =~ 6 75 Washboards Banner, Globe ________ 5 50 Brass, Single 6 25 Glass. single ___ 6 00 Double Peerless ______ 8 50 Single Peerless ____ 7 50 Northern Queen ______ 5 50 Universal 2 5 7 25 : Wood Bowls 13 in. Butter 5 00 15 in. Butter ___""""" 9 00 It in, Botter 18 00 19 in. Butter 2 25 00 WRAPPING PAPER Fibre, yeaniie, No. 1 Fib a oe Butchers D Poe 06 Myafe 0 Ee Gane Kraft Stripe 091% YEAST CAKE Magic, 3 doz. ______ 2 70 Sunlight, 3 aa Sunlight, 1% doz. —— Foam, 3 doz. __ 2 70 Teast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz. 30 30 MICHIGAN TRADESMAN February 12, 1930 PHILIPPINE INDEPENDENCE. (Continued from page 16) chances of succeeding as colonial ad- ministrator by displeasing the Senate, in appointing men of the opposition party to responsible positions. Morover, the insular government with its enormous power, has mixed politics and business with disastrous results. During the kaiser’s war, when prices went sky high and government reven- ues increased, the leaders of the Sen- ate and the House, Quezon and Os- mena, invested the surplus in the treasury in the Manila Railway. Straightway the trained officials were ousted; their own men put in and passes were given to nearly every one who could control a vote. The total length of the railways taken over equals the distance from Detroit to New York, but the number of passes issued was eighty thousand. If our railroads gave free transportation in the same proportion every American between 25 and 44 years, could ride for nothing. As a second example of incapability to run the affairs of the nation, we mention the case of the Philippine Na- tional Bank, organized by the govern- ment. Inexperienced men were placed at the head. The bank’s entire capital was wiped out within a few years, the money having been used for all sorts of business ventures, authorized by special acts of the legislature. United States experts stated, after investiga- tion, that the bank had been operated in violation of every principle of prudence, intelligence or even honesty. It is said to operate to-day insolvent, with steadily increasing deficit, with- out legal reserves, under political con- trol. In view of all this, we ask: Is it safe, is to entrust inde- pendence to such a party? it humane, We might continue along this line, but desist. Of course, there are other issues which the American press has been enlightening the Nation in the homeland. One of these issues, as Senator Copeland, is that Congress has no right and no authority to alienate any part of our National territory. Cer- tainly not under the present constitu- tional provisions. That is a matter of prime importance. There is the question of the “first line of defense,” as we may call the Philippine Islands. Preservation is one of the first laws of nature. The Pacific basin is apt to become a very important factor in war and in peace. Should we not have a military and naval base on the other side of that basin, to protect the rights and invest- ments of our Nationals? Why did Senator Broussard mention the need involved, about raised by of an international conference to guar- antee the independence of the islands? With Carpenter we believe: “If the United States gives up the Philippines, some other Western power must take One British admiral said at Honkong that if the United States flag were hauled down at Manila, the British flag would have to go up in its place.”” And what about some other flag of a nearby na- tion? From a strategic standpoint, it possession of this archipelago. looks to us, the issue is clear as to what our National duty is. There is one more question we ask in the journal devoted particularly to trade. It is the query: “Is it doing justice to American capital, American commerce and American prosperity to rob our Nation and our posterity of the opportunity of here finding fruitful fields of investment and trade? Think of the possibilities in the line of grow- ing rubber, coffee, cocoa and tapioca, articles for which we at present are very much at the mercies of other na- tions? There are other issues at stake, reader, besides that of the sugar. Henry Beets. —_2+>___ Recent Business Changes in Ohio. Chardon—The meat market of Fred Shinagle, which was damaged by fire some time ago, has been re-opened. Cincinnati—Philip Kaladow, who is in the grocery and meat business at 709 Wyoming avenue, has leased the store at 1301 Lincoln avenue for a branch market. Cincinnati—Joseph Deck has sold his meat market at 6114 Hamilton avenue, College Hill, to Ernest Echert. Cleveland—The Morhard Meat Mar- ket Co., in business at 9220 Hough r avenue, will open a branch market at 13205 Superior avenue. Cleveland—M. J. Tache will move his meat market from 4418 to 4416 Pearl road. Cleveland—A meat market has been opened by S. Mazin at 2903 Mayfield road. Madisonville—F. open a delicatessen Bramble avenue. Middletown—Thomas McCarty has sold his grocery and meat market at 1832 Central avenue to the Offenhauer & Son Grocery Co. Ottawa—Fred W. Trame has pur- chased the Ideal meat market from Edward C. Kiene. Ottawa—Oscar Finster is sole pro- prietor of the meat market on East Main street which was formerly own- ed by Trame & Finster, Mr. Finster having purchased the interest of his X. Kennedy will store at 5827 partner. Toledo—Joseph Marek has taken over the grocery and meat market of Wanda Bojarski & Son at 1059 Vance street. Kenton—A_ petition of voluntary bankruptcy has been filed by Milo E. King, proprietor of the Quality meat market. Assets were listed of about $800 and liabilities of $1.600, Alliance—P. I. Heim & Son have opened a grocery and meat market at 803 South Freedom avenue. Cincinnati—Meyer and Anna San- dow have sold their grocery and meat market at 4408 Glenway avenues, Price Hill, to Fred Fussner. Circleville—W. L. Funk, who is in the grocery business at Pickaway and Wall streets, has opened a branch gro- cery and meat market at 137 West Main street. Cleveland—F. C. Brown has sold his meat market at 15819 Euclid avenue to Herman and Ed. Turpin. Dayton—Russell G. Smith has open- ed a meat market at 700 Lexington avenue. Dayton — A modern delicatessen store has been opened by R. J. Bauth at 1316 Germantown street. Dayton—The Mueller cash market has been opened at 2025 Main street, North. Milford—Ted Louvis will open a delicatessen store here. New Boston—W. E. Newberry and H. S. Cottingham have opened a gro- cery and meat market at Vine and Rhodes avenues. Pioneer—The meat market of Harry -Ekley was destroyed by fire. Wetumka — Robert Brooks and George Wagoner have opened a gro- cery and meat market on North Main street. +22 Late Business News From Indiana. Acton—S. J. Hunter has discon- tinued his grocery and meat business. Hope—Inman J. Clouse will make some improvements to his grocery and meat market. Indianapolis—George S. Higgins has opened a meat market at 614 South West street. Indianapolis—Wm. T. Wallace will move his Wallace grocery and market to larger quarters across the street from the present location which is at 4816 East Michigan street. Knightstown—Compton & Nichol- son have opened a meat market on East Main street. Parker—Elmer Younge has pur- chased the grocery and meat market of Claude C. Dragoo and will enlarge the store and add new equipment. Portland—Clarence Rhodes & Sons have taken over the grocery and meat market of F. H. Mark & Co. and will conduct same under the firm name of the West Side Market. Elkhart—A. L. Fisher has purchased the grocery stock and ‘meat market at 406 Middlebury street from John C. Gonderman. Flat Rock—Hughes & Endicott will install some new equipment in their grocery and meat market. Fort Wayne—George Clark has op- ened the Lakeside grocery and meat market at 1035 Tenessee avenue. Liberty—G. E. Glander has sold his grocery stock and meat market on Union street to H. E. Page. Liberty—The H. Vorhees Grocery Co. has taken over the grocery stock and meat market on Union street from Bert Roach. Shel byville—Wm. A. Houstis, who is in the grocery and meat business at 173 West Mechanic street, is in the market for some new equipment for his shop. Terre Haute—Michael Jacob, pro- prietor of the Jacob grocery and meat market, died at his home. Universal—Joe Vallocio thas opened the Universal grocery and meat mar- ket on Second street. >> _____ The Sunlight lamp (a tungsten-mer- cury arc), produced by the National Lamp Works and General Electric laboratories, looms as a revolutionary factor in industry, according to an an- nouncement by the director, Dr. M. Luckeish. He promises sunburn as well as most of the health-giving prop- erties and complete illumination of sun rays. Chain Store Girls Declared Underpaid. The increase in sales of chain stores of the 5-and-10-cent variety is held by the Women’s bureau of the department of labor not to have been paralleled by advances in wages to girl employes. Many of them are said to receive insufficient pay ‘‘to procure the neces- sities of life’, or an average of $12 a week. Mary Elizabeth Pidgeon, of the bureau, says this average applies in the last quarter of 1928 to slightly more than 6,000 girls in limited-price stores throughout eighteen states and five additional cities. Only 7 per cent. of the girls earn as much as $18 per week. while 70 per cent. earn less than $15, and the other less than $10. The fixed selling price, irrespective of locality of the stores, does not pre- vail in regard to wages in the vari- ous states, the survey shows. In Cali- fornia the average is $16, the minimum wage permitted by law for experienced workers in that State. Michigan, with a $15 average, and Kentucky, with a $14 mean, rank next. The average of $8.80 for Maryland is the lowest reported for any state, while the average in Alabama, Georgia, Kansas, Mississippi, South Carolina and Tennessee is $9. Arkansas, Flor- ida and Oklahoma report an average of $10, Delaware and Rhode Island, $11, Ohio, $12, and Missouri and New Jersey, $13. In the five additional cities, average earnings are $12 in Boston, $13 in Indianapolis, $14 in New York and Milwaukee, and $18 in Chicago. —_—_>+>____ Drops Silverware Openings. Claiming that the plan of featuring one new pattern each month increases sales and reduces expenses, a prom- inent manufacturer of silver-plated hol- low ware has decided to abandon the policy of showing complete new lines early in the Spring and Fall. The new system was tried as an experiment during the last three months, and has proved its value, he said. Producers he argues, go to the expense of as- sembling complete new lines for dis- play at the start of each season and thereafter are continually asked by buyers to show additional patterns. By releasing one new pattern each month these requests are met and buyer-in- terest is held throughout the season. —___-¢ Duplcating on Sweater Lines. Early duplication of jobbing orders for Spring all-wool and worsted sweat- ers from the Middle and Far West presage an excellent season for this merchandise. Local buying has been light so far, but indications point to important activities in the next week or ten days. Shaker coats and pull- overs have done best to date in the staple merchandise, with black and navy the favored shades. In the lighter goods royal blue and a shade known as “pencil wood” are outstanding. Ex- cept for the usual ‘“sharpshooters,” wholesalers appear satisfied that they have little to gain from holding off in the hope of lower prices. 2-2 The more you get, the more you must give. = i SPS saree AS igen h sniattaees Se ——— een e + i BR ee gE Nh LN Pa ea PIR tpn mene February 12, 1930 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Jan. 28—In the matter of Ernest J. Plett, Bankrupt No. 3988, the trustee has filed his first report and ac- count, and an order for the payment of expenses of administration to date has been made. On th's day also was held the first meeting of creditors in the matter of Wilson S. Kelley, Bankrupt No. 3987. The bankrupt was present in person and represented by attorneys Fox & Fox. No ereditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt Was sworn and examined without a re- porter. The first meeting then adjourn- ed without date, and the case has been closed and returned to the district court, as a case without assets. In the matter of Joseph Nadeau, Bank- rupt No. 3976, the sale of assets was held Dec. 20. The trustee was present in person. The stock, fixtures and equip- ment, with certain except.ons not belong- ing to the estate or on contract, were sold to R. Goodman, of Detroit, for $410. The sale was confirmed and the meeting adjourned without date. In the matter of Herman L. Triestram, Bankrupt No. 3794, the trustee has here- tofore filed his final report and account, and a final meeting of creditors was held Jan. 20. The trustee was present in per- son and represented by attorneys Jack- son, Fitzgerald & Dalm. No creditors were present or. represented. Claims were proved and allowed. The trustee's final report and account was considered and approved and allowed. An order was made for the payment of expenses of administration and preferred claims in full and for the declaration and payment of a first and final dividend to creditors of 2 per cent. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and re- turned to the district court, in due course. In the matter of Bernard E. Maller, doing business as ‘‘Slumberland’’, Bank- rupt No. 3959, the trustee has filed his first report and account, and an order for the payment of expenses of admin- istration to date has been made. Jan. 29. We have to-day received the schedules, reference and adjudication in the matter of Harry R. Rupert, Bankrupt No. 4013. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Grand Rapids, and his occupation is that of a purehasing agent. The schedule shows assets of $200 of which $50 is claimed as exempt, with liabilities of $5,380. The court has written for funds and upon receipt of same, the first meet- ing of creditors will be called, note of which will be made herein. Jan. 28. On this day was held the first meeting of creditors in the matter of Gerrit Zoet, 3Sankrupt No. 3994. The bankrupt was present in person and rep- resented by attorney William H. Mes- singer. Creditors were present in per- son. Certain claims were proved and allowed. No*trustee was appointed. The bankrupt was sworn and examined with- out a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the dis- trict court. as a case without assets. In the matter of Try-Me Bottling Co., successors to Joyce Bottling Co., Bank- rupt No. 3654. The final meeting of cred- itors has been called for Feb. 14. The trustee’s final report will be approved and allowed at such meeting. There may be a small first and final dividend to cred- itors. In the matter of Chesley A. individually and doing business as the 5 S. Forge Works, Bankrupt No. The final meeting of creditors has Shaver, 3807. been called for Feb. 14. The trustee's final report will be approved at = such meeting. There will be no dividend for creditors. In the matter of Harry Davey and Bernard Klooster, as partners. trading under the name of Davey & Klooster, Bankrupt No. 3773. The final meeting of creditors has been called for Feb. 14. The trustee’s final report will be ap- proved and allowed at such meeting. There may be no dividends for creditors. Jan. 30. We have to-day received the schedules, reference and adjudication in the matter of Thomas B. Carlile, Bank- rupt No. 4014. The mater has been re- ferred to Charles B. Blair as referee in bankruptey. The bankrupt is a resident of Grand Rapids, and his occupation is that of a real estate and insurance sales- man. The schedule shows assets of $2,667.19 with liabilities of $58,220.69. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called, note of which will be made herein. Jan. 28. On this day was held the first meeting of creditors in the matter of Nick Koron, Bankrupt No. 3995. The bankrupt was present in person and rep- resented by attorney Francis L. Wil- liams. Creditors were present in person and represented by attorneys Steketee & Steketee. Claims were proved and al- lowed. The bankrupt was sworn and examined, without a reporter. No trus- tee was appointed. The first meeting MICHIGAN then adjourned without date, and_ the case has been closed and returned to the district court, as a case without as- sets. Jan. 30. On this day was held the first meeting of creditors in the matter of Willis Souffrou, Bankrupt No. 4001. The bankrupt was present in person and represented by attorneys McAllister & McAllister. No claims were proved and allowed. No creditors were present or represented. No trustee was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. Feb. 1. We have to-day received the schedules, reference and adjudication in the matter of Add-Index Corporation, Bankrupt No. 4015. The matter has been referred to Charles B. Blair as referee in bankruptey. The bankrupt concern is located at Grand Rapids. The schedule shows assets of $1,433,688.74, with lia- bilities of $1,757,674.68. The first meet- ing of creditors will be called very short- ly, note of which will be made herein. The list of creditors of said bankrupt is as follows: State of Michigan ___......_.__§ TC28- Ce Amer. Can Co., New Y. City $1,698,854.24 Jan. 28. On this day was held the first meeting of creditors in the matter of Ernest J. Trimble, Bankrupt No. 3990. The bankrupt was present in person. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourned without date, and the case has been closed and returned to the district court as a case without assets. On this day also was held the first meeting of creditors in the matter of Morris E. Newell, Bankrupt No. 3971. The bankrupt was present in person and represented by attorney Harry ID. Jewell. Creditors were represented by attorneys Hilding & Hilding; Cleland & Snyder; Boltwood & Boltwood; Clapperton & Owen and Dunham & Cholette and by G. R. Credit Men’s Association. Claims were proved, but not cons'dered except for voting purposes. Hdward De Groot, of Grand Rapids, was elected trustee, and his bond placed at $1,000. The matter then adjourned to Feb. 4, for further proceedings and examination of the bank- rupt. Jan. 30. On this day was held the first meeting of creditors in the matter of Peter Vanderstelt and Joris Vanderstelt, individually and as copartners as Vander- stelt Bros., Bankrupt No. 3999. The bankrupt Peter Vanderstelt was present in person. The appearance of Joris Van- derstelt was excused on account of. ill- ness. Claims were proved and allowed. Creditors were represented by Grand Rapids Credit Men’s Association. The bankrupt Peter Vanderstelt was sworn and examined, without a reporter. Shirley C. De Groot, of Grand Rapids, was elect- ed trustee. and his bond placed at $300. ae first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Antonia Vanderstelt, Bankrupt No. 3998. The bankrupt was present in person and represented by attorney W. G. Turner, Jr. No creditors were present or repre- sented. One claim was proved and al- lowed. No trustee was appointed. The bankrupt was sworn and examined with- out a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in tie matter of Selwyn O. Dellenbaugh, Bankrupt No. 3996. The bankrupt was present in per- son. No creditors were present or repre- sented. No claims were proved and al- lowed. No trustee was appointed. The bankrupt was sworn and examined witk- out a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, aS a case without assets. In the matter of Add-Index Corpora- tion, Bankrupt No. 4015. The first meet- ing of creditors has been called for Feb. 18. _In the matter of Thomas B. Carlile, Bankrupt No. 4014. The funds have been received and the first meeting of cred- itors has been cwled for Feb. 17. In the matter of Hairy R. Rupert, Bankrupt No. 4018. The funds have been received and the first meeting of cred- itors has been called for Feb. 17. In the matter of Arhtur Adolph Roth, Bankrupt No. 4010. The funds have been received and the first meeting of cred- itors has been called for Feb. 17. In the matter of Gardner-Muskegon, Inec., Bankrupt No. 4007. The first meet- ing of creditors has been called for Feb. 17. _In the matter of Percy W. Simmons, Bankrupt No, 4009. The tunds have been received and the first meeting of cred- itors has been called for Feb. iT. in the matter of Clyde K. Leonard. Bankrupt No. 4003. The funds have been received and the first meeting of cred- itors has been called for Feb. 17. Jan. 30. On this day was held the first meeting of creditors in the matter of Al Renberger, Bankrupt No. 4000. The TRADESMAN bankrupt was present in person and rep- resented by attorney William Holbrook. No creditors were present or represented. Claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourned without date, and the case has been closed .and returned to the district court as a case without assets. In the matter of George L. Pheney, Bankrupt No. 3561, the adjourned final meeting of creditors was held Jan. 15. There were no appearances. The trus- tee’s final report and account was ap- proved and allowed. Claims were proved ane allowed. An order was made for the payment of expenses of administration and a supplemental first dividend of 10 per cent. to new creditors and a final dividend to all creditors who had filed claims and had them allowed of 22.65, No objections were made to th discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and returned to the dis- trict court, in due course. In the matter of John A. Sonneveldt and Phillip J. Veen, individually and as copartners under the name of Sonne- veldt Baking Co., Bankrupt No. 3885. The final meeting of creditors has been called for Feb. 18. The trustee’s final report will be allowed at such meeting. There probably will be a small first and final dividend for creditors. In the matter of Fred 2 Buying and Selling. “I have, quit take advantage of anyone who tries to therefore, trying to sell me anything. I put all my time and attention to the lowering of my In that direction I can accomplish much more than if I own selling costs. spend time haggling with salesmen. Don't unless you something worth making a noise about. advertise have The most failures of advertising are due, I firmly believe, to chief emphasis on the advertising rather than on the value behind it. I believe, further, that I have dis- covered the which go to make retail merchandising suc- cessful. necessary factors These are briefly summarized: 1. Give real values to your custo- mers. 2. Chief emphasis on selling, not on buying. Buy only standard merchan- dise, and only as much as you can sell at a good turnover rate. 3. Keep operating costs low by in- telligent management, and pass your savings on to the purchaser. 4. Have something to advertise and advertise it according to a carefully drawn plan. 5. Keep the progress of the busi- ness clearly ;pictured on your desk at all times by an accounting system that gives real information. George Briggs. —_—_> +. ___ To Rub Down Labels Applied. When labels are put on bottles and boxes I like to hold over the label a larger piece of soft cheap paper with one thand. With the other hand rub the label smooth. Soft paper absorbs Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich Phone Federal 1944. 31 any paste or moisture that oozes from under the label better than hard glazed paper. Then again, I and many others, like to lay labels face down on paper while applying the paste. Here is a home-made device which both discarded big telephone directory, the serves purposes. Take an old city ones that are from one to two inches thick and saw it into three or Start sawing from the back at the left hand side four inch wide sections. where the binding is and finish at the The binding holds the pages together in When a sheet is used for the above purpose or to wipe a spot right where the side is opened. pad form. from the counter it is thrown away. The pad can be kept on the prescrip- tion counter where it will always be G. W. Hague. > oe - Not Urgent. Employer: Jones, call up my dentist and see if he can make an appoint- ment with me. And, Jones— Clerk: Yes, sir. Employer: Don’t urge him. convenient. Business Wants Department Advertisements Inserted under this head for five cents a word the first Insertion and four cents a word fer each subse- quent continuous insertion. {f set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, 4 per Inch. Payment with order is required, as amounts are too small to open accounts. DRUG STOCK WANTED—In exchange for steel stock and real estate. WILGL STAND INVESTIGATION. Value $1,500. Write, Pharmacist, 720 N. Burdick St., Kalamazoo, Mich. 233 FOR SALE—One ten-foot refrigerator ease with ammonia coils. Top display. Storage base. Used three years. Priced for quick sale. S. J. Wise, Allegan, Mich, ao4 FOR SALE—5e to $5 store, doing good business in town of 3,000 people, twenty- five miles from Detroit. $8,000 stock and fixtures. Poor health reason for selling. Address No. 235, c/o Michigan Trades- man. _ 235 FOR SALE—Store building and general stock representing an investment of $12,- 000 in strong country town about twenty miles from Grand Rapids. Doing a busi- ness of $20,000 per year. Will exchange for improved real estate in Grand Rapids or other growing city. Address No. 231, c/o Michigan Tradesman. _—_—_— 231 FOR SALE —~ AN ESTABLISHED BUSINESS OF AN AUTOMOBILE AC- CESSORY. P. O. BOX 316, TOLEDO, OHIO. ee ae 232 HARDWARE AND IMPLEMENT STOCK FOR SALE—To settle an estate must sell hardware and implement stores and stocks. Stocks invoice around $20,000. Have been in business nearly forty years. Good farming community. J. M. Wil- liams Est., North Adams, Mich. 230 FOR LEASE — Excellent location for men’s furnishings store. Reasonable rent. GRAND RAPIDS TRUST CO., Grand Rapids, Mich. ae 222 | FOR LBEASE—Excellent location for paint and wall paper business. Reason- able rent. GRAND RAPIDS TRUST CoO., Grand Rapids, Mich. 223 If you are interested in buying a busi- ness anywhere in the United States or Canada, write for our monthly bulletin. UNITED BUSINESS BROKERS, 2365 ist National Bank Bldg.. Detroit, Mich. 157 _ For Sale — Solid oak tables, desks chairs and other office equipment. Used only a few months in office of a local broker. Cheap for cash. On display at our office. Tradesman Company. I OFFER CASH! _For Retail Stores—Stocks— Leases—all or Part. Telegraph—Write—Telephone L. LEVINSOHN Saginaw, Mich. BD (os) Xo Lar h d Established 1909 — 32 MICHIGAN TRADESMAN February 12, 1930 Rebukes Wild Talk About Chain Store Domination. During the years 1927 and 1928 chain store systems opened up and ex- panded rapidly in Cleveland. Three or four major organizations had been there for years. Now they were fight- ing for the market, and their scrap made things pretty hard for individual grocers. By 1929 this drastic compe- tition had shaken out most of the in- efficients among individual grocers and the same process had naturally strengthened the efficients. Hence 1929 witnessed perceptible recovery and improvement in the chances of in- dividual merchants. But wild estimates as to chain store effects ‘had meanwhile been indulged in. I was told that the chains had 70 per cent. of the business in 1928-29. From my intimate knowledge of gro- cery conditions over the country, I completely discredited those figures. I knew—in a general way, it is true— that no such figures ever had obtained or could obtain, because no such pro- portion of our people in any commun- ity can ever be adequately served on the chain system. Now comes Carl W. Dipman with a talk delivered at the convention of the National Wholesale Grocers As- sociation, in Chicago on Jan 20, with facts gathered intensively during the past ten years. He shows conclusively - that the proportion of chain distribu- tion in the grocery business, blanket- ed over the country, is less than 30 per cent.—29¥%4 per cent. to be exact. I shall have occasion to quote, ex- amine and comment on many of the tabulations given by Mr. Dipman. But all that is matter of detail. It will be informative and extremely valuable to all of us. But I want to state now the basis on which I am reviewing present day facts, as they apply to and affect both chains and individuals. My basis, then, is that the changed ratios of service to the community be- tween what is done by the chain and what is performed by the individual does not indicate that chains are los- ing out; that they are failing in their function or that anything like “elim- ination” is in sight. Mr. Dipman’s figures and tabulations show, first, that to date the general ratio serviced by the chains is 29% per cent. That figure gets us away from wild guesses which often have stampeded individuals into illy consid- ered actions. He shows, second, that individuals are distinctly “coming back.” He gives figures to prove that grocers who are able men have stood alone and stand alone now, firmly, in no danger of elimination. He gives other figures to show that the voluntary chains— meaning grocers banded together to purchase collectively and advertise co- operatively—have given great advan- tages to individuals. But none of this means elimination of chains, nor does it mean that chains are to be weakened. It does mean, to my mind, that both ends of grocery distribution are being solidified and strengthened. Individual grocers, as a class, are strong. Chains, as a class, are in a more solid position. And the day is not far distant, as I see it and as I have always seen it, when the two great subdivisions of retail food distribution will operate understand- ingly and in harmony, each in its own field, each serving its own clientele satisfactorily. Here are some bases for my belief. Close estimates of chain service satu- ration point in the average community run to 45 per cent. of the total. At that point chain growth ceases. Chain units then tend to consolidation. There is fierce competition of chain with chain, as there was last year in Cleve- land. The fittest, the strongest, sur- vive and the weaker ones drop out. Chain units are then enlarged and im- proved. The business settles down into a steady trot of daily routine, the stores serving a definite segment of the trade. Extreme and eager effort to grow fast and big ceases. The pace becomes one of normal, regular, steady growth in keeping with that of the community or neighborhood. Cleveland has reached and passed that point and the process I outline has been continuous for a year or more. Across the continent we have Los Angeles, where chains long have flourished and where lately consolida- tions have gone on rapidly. Los Angeles may be near the same satura- tion point of chain service that Cleve- land has reached or it may not be. The main thought is that 30 per cent. of the entire distribution is only two- thirds saturation. So considerable ex- pansion is still due to the chains, con- sidering the country as a whole. Hence, localities which to-day have little chain service will have more of it. The Atlantic & Pacific has never yet reached the Pacific Coast, though its advent there has long been looked for. But now it is going into Los Angeles. That means chain competition with chain—not chain with individual. It presages consolidations, mergers, elim- ination in the process of closer con- centration of the business. Meantime the individual grocer has become a vastly better man than he was in the days before chains came. Chain competition has shaken out the weaklings and the strong men have become stronger through the stimulus to action forced on them by the new and very keen competition. But we must also consider the in- flux of individual grocers who are graduates from chain units. These are managers of chain units who have reached the apparent possibilities of advancement, but are not content to remain hired men on salaries all their lives. Such young men know the in- sides of chain management. They know not merely the advantages en- joyed by the chain, but also its handi- caps. They enter business for them- selves so well posted that they are un- afraid. Now, such chain graduates have no ill feeling toward their former employ- ers. They know their business and have no personal spite or resentment. They recognize the fact that trade be- longs to nobody except the man who can get and hold it. They feel per- fectly competent to take care of them- selves on this plan. I am satisfied that the new genera- tion of individual grocers and those men of caliber broad enough to have survived recent drastic readjustment are all going to be able to see straight on certain important facts. Perhaps I can illustrate what I mean by reference to Loblaw, the won- derfully successful chain grocer of Toronto. He has just been selected by the University of Toronto as one of the men who will deliver ten lec- tures this Winter and Spring to the grocers of Ontario. Those extension lectures are held in the evening and are open to all who care to attend and pay a merely nom- inal fee. I had the honor to deliver the first talk on Jan. 8 to 250 grocers, who accorded me eager attention. Two complete classes already have been or- ganized. What will Mr. Loblaw tell those men? He will detail to them precise- ly the rules, plans and systems which made him successful, and he will be able to do that from the standpoint of accomplishment after many _ experi- ments; for Loblaw was not an auto- matic or too rapid success. He had to win with brain, brawn and industry. Harmony is not impossible between the two main segments of retail gro- cery distribution. Paul Findlay. —_»>+ > ____ Suggests Having a Menu Bulletin. “Women,” says one housewife, “wan- der aimlessly around a grocery store in the vain hope of getting an inspira- tion, but the next meal usually turns out the same old potatoes and meat. “Now, why doesn’t the gtocer do ‘a as in the past. aq We will continue the splendid coffee line established by the Worden Grocer Co. The quality of all brands will be maintained Make Morton House, Quaker, Nedrow your leaders LEE & CADY Successors to Worden Grocer Co. TUT something to help the poor women, and at the same time increase his own popularity? “I suggest a Menu Bulletin Board. Get some competent person who has a speaking acquaintance with calories and vitamins to make out one, two, or three menus each day, and post them in some convenient prominent place in the store. Or let the grocer or his wife make use of the sections on food in the newspapers. “Then, watch the housewives bite. In case the grocer has a few extra cans of something he is finding hard to sell, the menu will help him to get rid of them.” —_++ > Against “Pep” Meetings. The days of the annual “get-to- gether” for salesmen at which repre- sentatives from all over the country gather at the factory to inspect new lines and hear “pep talks” are num- bered, in the opinion of a manufactur- er of household specialties, who dis- carded the plan this year. “The results haven’t justified the ex- pense involved,” he explained. ‘“Sales- men complain that they lose valuable time from their territories by attend- ing such meetings and argue that they get more information and benefit from a visit by a sales executive who can furnish them with information on the new items. The crowded schedules of meetings and conferences planned for them in the few days they are at the factory prove more confusing than in- structive, salesmen say.” TT UTE » ‘A a > ye eee gee, _ a eee a Bek Mil THE MAN OF PEACE What winter holiday is this? In Time's great calendar, Marked with the rubric of the saints, And with a soldier's star, Here stands the name of one who lived To serve the common weal, With humour, tender as a prayer, And honour firm as steel. No hundred years can dim The radiance of his birth, That set unselfish laughter free From all the sons of earth. Unswerved through stress and scant success, Out of his dreamful youth He kept an unperverted faith In the almighty truth. Born in the fulness of the days, Up from the teeming soil, By the world-mother reared and schooled In reverence and toil, He stands the tests of all life's best Through play, defeat, or strain; Never a moment was he found Unlovable or vain. Fondly we set apart this day, And mark this plot of earth To be forever hallowed ground In honour of his birth, Where men may come as to a shrine And temple of the good, To be made sweet and strong of heart In Lincoln's brotherhood. Bliss Carman. THE MILL MUTUALS Lamsing AGENCY Michigan Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGANS LARGEST MUTUAL) AND ASSOCIATED COMPANIES ECONOMY Combined Assets of Group $45,267,808.24 20Y to 40% Savings Made Since Organization FIRE INSURANCE—ALL BRANCHES Tornado— Automobile— Plate Glass ASTERPIECES. - 0 vy BAKERS ART Se = oe : ee We ee om a j / : Nii,