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Forty-seventh Year GRAND RAPIDS, WEDNESDAY, FEBRUARY 19, 1930 Number 2422

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George Washington Thriftograms Ke

The 198th anniversary of George Washington's birthday will be celebrated next Saturday. Washington, the successful Ra
builder of a nation, gave voice to rules for personal and national success which are as applicable in this 1930 year of necessary NSS}
thrift as in his day. Here are some of his words on the use of money and resources that might have been written for the eo
present situation in America: {S
| am no more disposed to squander than to stint. i
Economy makes happy homes and sound nations. Instil it deep. 5

It is not the lowest-priced aoods that are always the cheapest. a

1 cannot enjoin too strongly upon you a due observance of economy and frugality. Ke
Keep an account book and enter therein every farthing of your receipts and expenditures. Se
Promote frugality and industry by example, encouraging manufactures, and avoid dissipation. 2S
Reason, too late perhaps, may convince you of the folly of mis-spending time. 4
There is no proverb in the whole catalogue of them more true than a penny saved is a penny got. S
Nothing but harmony, honesty, industry and fruaality are necessary to make us a great and happy nation. pat

  

 

 

F IAMAMOMAMAMAMAMAMAMOMOAMAMmAMAmanaTi Tl AMATATATAnATAARATATATATAnANARATT

 

 

 

 

 

 

 

Phone Automatic 4451

WHOLESALE FIELD

SEEDS!

Distributors of PINE TREE Brand

The best the World has to offer in
GRASS SEEDS

Timothy Michigan Grown Seed Corn
Red Clover Ensilage Corn

Mammoth Clover Flint Corn

Alsike Dwarf Essex Rape

Sweet Clover Soy Beans

Alfalfa Sudan Grass

Red Top Orchard Grass

Blue Grass Millets

White Clover Winter Vetch

INOCULATION FOR LEGUMES
ALFRED J. BROWN SEED COMPANY

25-29 Campau Ave., N. W.

Granp Rapips, MicH1GAn

 

 

 

 

 

   

“And I'll take these, too”

It’s surprising how often people say just that when they see
the Beech-Nut label. Catsup—Peanut Butter—Mustard Dressing
—Pork and Beans. No self-respecting pantry shelf should be
without its reserve supply. Keep these staples well displayed
and they'll move themselves—fast

Note: Beech-Nut is on the air. Every Friday morning
at 10(Eastern Standard Time) over 19 Stations of the
Columbia Broadcasting System, Mrs. Ida Bailey Allen
is telling leading home makers about Beech-Nut Food
Products. Urge your custumers to tune in.

Beech-Nut

FOODS OF FINEST FLAVOR

 

 

 

Fast Selling

Lines

mean rapid turnover of stock — less
money invested and more profit for

you. It is to your advantage to push

Baking
Powder

 

Same Price

for over 38 years

25 ounces for 25c

The price is on the package and in all
K C Baking Powder advertising.

Your profits are always protected.

The turnover is fast.

Millions of Pounds Used by Our

Government

 

 

 

 

 

 

on a —~$ +--+ ee naan male ee dts baal ise ornenll

 

 

 

 

 

 

 

 

 

 

Os

 

 
 
  
 
   

ADESMAN

 

Forty-seventh Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men,

 

SUBSCRIPTION RATES are as follows: $3 per year,
if paid strictly m advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of current issues, 10 cents; issues a
nonth or more old, 15 cents; issues a year or more
sid, 25 cents; issues five years or more old 50 cents.

 

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

JAMES M. GOLDING
Detroit Representative
409 Jefferson, E.

 

CHAIN SALES DECLINE.

In the figures that have been
prepared on chain-store opera-
tions during 1929 there is a salient
feature presented in the data on
sales per store. Month after month
over the year the chain systems
reported sizable increases and
probably convinced most people
that they were continually ad-
vancing their sales at a high rate,
despite the only modest progress
of other types of distribution,
where gains and not losses were
recorded.

The fact is that many chains
actually have been making ex-
cellent strides in their trade totals,
but not quite so happily as one
would imagine. Their growth in
sales has come almost entirely
from their expansion in units. The
sales per unit have been declining.
A tabulation by the New York
Reserve Bank, for instance, shows
that only the grocery chains ex-
panded their sales per store last
year. Five other types did less
business per unit, the decline for
variety chains running to 6.8 per
cent.

The expansion in units of the
various chain types was highest,
strangely enough, in the variety
groups, where the increase was
almost 35 per cent. despite re-
ceding unit results. The grocery
group opened only 1.6 per cent.
more stores, while the candy class
dropped 2.9 per cent. in number.

The question of further chain
expansion is answered in a way by
these statistics. The movement no
doubt will continue, but probably
at a less accelerated pace. The
closing down of several chain
units by a large mail-order organ-
ization may prove to be the fore-
runner of a general tendency to
push chain expansion less fever-

ishly.

There’s no profit in work done over.

Grocery Chains on Down Grade.

Seven grocery chain store man-
agers in Grand Rapids have quit
their jobs during the past two
weeks to engage in business on
their own account—in most cases
adjacent to the swindle shops they
formerly conducted.

State and local officers who
have found so many instances of
short weight in grocery staples in
chain stores state that the pack-
ages now put up in advance of
sale by the chain store operators
are kept secluded, so far as pos-
sible, so that the officers do not
readily discern them when they
call to inspect the situation.

A former chain store manager
informs the Tradesman that he
was instructed by his superior of-
ficer to keep a can of canned corn
on the counter in front of him
and include it in the computation
he made on the adding machine
on all sales in excess of 75 cents
where the same could be done
without being detected. The result
recorded by the cash register was
on a little slip, not in duplicate,
which was forced on a spindle,
the customer being given only
verbal information as to the
amount of the purchase. If he
made a mental computation him-
self and discovered the attempt
to cheat him, he was informed
that the “‘error’’ was entirely due
to oversight. In the meantime the
can of corn remained on the coun-
ter to be used to swindle the next
customer if circumstances sug-
gested that same could be done
without detection. In this way the
can of corn was paid for by twenty
to thirty customers every day. The
proceeds went into the pocket of
the store manager — with the
knowledge and consent of the dis-
trict manager—who evidently fig-
ured that if the manager could be
made to do a dishonest act of that
kind for himself and to his own
profit, he would be all the more
likely to turn a willing ear to the
instructions he received to put up
short weight packages — to the
profit of the chain.

—__o>__
To Test Silverware Plan.

The Sterling Silversmiths Guild of
America, with the co-operation of the
retail jewelers in Washington, D. C.,
will start on March 2 a campaign of
intensive promotional activities in that
city which will continue through the
remainder of the year. The campaign,
in effect, will be a scientific test of a
balanced, co-ordinated promotion plan
based on careful and thorough re-
search. It is being undertaken with
the idea that if it proves sufficiently

GRAND RAPIDS, WEDNESDAY, FEBRUARY 19, 1930

helpful in solving the special problems
of merchandising silverware in one
city it will be extended to others.

Alexander Vincent, secretary of the
guild, will supervise the work as re-
gional director. Mr. Vincent said
yesterday that his organization will
carry on the campaign to determine
for individual sterling silver manufac-
turers the relative and collective value
of their advertising, promotion ideas,
sales helps, etc. With the assistance
of the Washington jewelers, he added,
the effectiveness of each separate pro-
motional activity will be checked
thoroughly.

Washington was selected for the
test, Mr Vincent explained, because it
has a population as nearly representa-
tive of all kinds and classes of people
as any in.the United States. It also
has an active local jewelers’ associa-
tion, through which the plan can fune-
tion, and is a good market for sterling
silver.

—_+-.
Thirty New Readers of the Tradesman
The following new subscribers have
been received during the past week:
Mrs. Kate Bromeling, Albion.
A. F. Helmer, Grand Rapids.
Goudzwaard Bros., Grand Rapids.
C. F. Willacker, Grand Rapids.
Fred Bertram, Ludington.
Russell Swihart, Kalamazoo.
Jacob Bruggema, Grand Rapids.
Leo P. Gierman, Cadillac.
G. O. Game, Cadillac.
W. M. Nelson, Grand Rapids.
Parker-Ryan Co., Big Rapids.
Math Van Dyke, Grand Rapids.
Henry Kamstra, Grand Rapids.
John Seven Co., Grand Rapids.
Robert Ruschman, Grand Rapids.
Carl Orwant, Grand Rapids.
J. R. Burton, Grand Rapids.
George Sumerix, Eaton Rapids.
C. W. Brand, Allegan.
Ray Kazma, Grand Rapids.
Herrud & Co., Grand Rapids.
Boeskool Bros., Grand Rapids.
Wm. A. Bushey, Grand Rapids.
Peter Marema, Grand Rapids.
Gabara Grocery, Grand Rapids.
W. N. Quigley, Grand Rapids.
Ray Watkins, Grand Rapids.
©. kK... Malsley © Grocery,
Rapids.
Chas. J. Nagel, Grand Rapids.
J. H. Van Dommelen, Grand Rapids.

Grand

—_—_—_++.____
Retail Grocers Will Have Own Brand.

Under the sponsorship of George W.
Simmons Corporation, wholesale gro-
cers of St. Louis, ninety manufactur-
ers of grocery products, distributing
through more than a hundred whole-
sale houses throughout the country,
have adopted a special brand, Plee-
Zing—which will be sold by 25,000
independent retail dealers as their
own. The co-operating manufacturers,
George W. Simmons, president of the
Simmons corporation, explained, “are

Number 2422

picking their best-grade products for
the line. In addition to the standard-
ized Plee-Zing label, they may place
their own name on every package.”

The movement plans to “place at
the disposal of selected independent
grocers a complete line of foods and
other grocery products packed under
one recognized trade name, the quality
of which is guaranteed,” Mr. Simmons
said. In addition to the benefits of
mass production and mass buying, a
special merchandising and advertising
service is being prepared for the gro-
cers.

Advertising is planned in news-
papers in all localities where the brand
will be sold.

a
Timely Displays Win Sales.

Primarily, the counter is a work ta-
ble over which customers are served
and on this account plenty of clear
space should be reserved for handling
parcels and passing’ out change, but
it will be found very profitable to have
a few special displays arrayed prom-
inently on this fixture.

There must be no crowding, and to
prevent this and also impress the cus-
tomer with an air of freshness about
the store, it is a good plan to change
these displays constantly.

Over and over again a patron’s no-
tice is attracted by a new tea, choco-
late bar, breakfast food, tobacco done
up in an attractive and handy pack-
age and placed in one of these counter
displays for close inspection.

——___» + <- -—
A $600,000 Retail Meat Business.
A butcher shop in a New England

city with about 200,000 population

does a $600,000 business. Its outstand-
ing feature is its plan of offering ready-
cut meat. These cuts are displayed in
showcases and sold by ordinary clerks
who are said to require only three
days’ training for the work. The rela-
tively high-priced meat cutters—there
are four of them—spend all their time
cutting meat. The clerks spend all
their time selling. The buyer sees
what she is getting and does not have
to wait Everybody is happy, includ-
ing the proprietor who does not seem
to be worried over the fact that the
A. & P. is installing meat departments
or that the packers want to go into
the chain store field.
—_——_>-- 2
Paul A. E. Woldt, dealer in general
merchandise and farm implements at

Bach, renews his subscription and says:

“I. am an old time reader but get a

bigger kick out of every year. I would

not do without it.”

—_——_>>___

E. W. Troop, dealer in general mer-
chandise at Perrinton, writes the
Tradesman, “Sure I want this good
old paper, would not know how to get
along without it, I don’t want to miss
a number.”

 

 

2

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicions. :

For many years the National Con-
vention of Insurance Commissioners,
through their organization have en-
deavored to reach some means to pre-
vent worthless unauthorized insurance
companies from plundering the gen-
eral public. i

Their efforts have been without ef-
fect. The operative scheme is ef-
fectually colored in order that they may
conceal pertinent facts as to their finan-
cial strength and reliability.

Their systematic process can in all
fairness and consistency be referred
to as a scheme which is based upon
deceit, fraud and dishonesty.

Persons should realize that all enter-
prises which take the style and name
of an insurance company do so through
an incorporated grant. These are
granted in various states under varied
devices, whereas the requirements of
law relative to capital and surplus of
insurance companies are given no
practical consideration. In many in-
stances this type of company has been
known to be without authority to
transact its business in the State of
domicile.

Generally, this worthless type of
company is a holder of a license from
some governmental agent. This feat-
ure is illustrated in very effective lan-
guage, in order that the gullible pub-
lic who are not conversant with regu-
latory provisions of various states
may be misguided and fall prey to their
alluring offers.

Another feature which is given much
stress in the appeal for business is the
so-termed “low cost insurance.” As
a matter of fact, the premium rates
charged by these worthless enterprises
are entirely excessive regardless as to
what the cost may be, as the policy
contract does not afford sound pro-
tection. When claim arises or in-
demnity becomes due on policy, the
assured is confronted with a very dif-
ficult problem in obtaining settlement.

I have observed instances where resi-
dent policyholders of unauthorized
companies were not even able to re-
ceive a reply from their communica-
tions respective to claim submitted to
company on policy. Day of settlement
is the initial interest of the assured.
Worthless, unauthorized companies
seldom give payment of losses any
consideration other than to deny lia-
bility.

The lines of insurance which seem
to offer these pirate enterprises an op-
potrunity to make progress through
their contemptible scheme are life,
health, accident, fire and casualty. In-
surance policies of every kind or de-
scription are an instrument which, by
their terms and conditions, are binding
upon contracting parties. What a pa-
thetic condition does arise when the
assured discovers that the insurance
company was financially or otherwise
unable to assume its obligations. Un-
der such the assured also becomes the
insurer.

Sound protection is offered policy-
holder only when the issuer of policy,

MICHIGAN

who is the insurance company, is safe,
reliable and entitled to confidence. The
requisite guarantee or ability to pay
losses can only be reliably furnished to
residents by insurance companies and
their agents who are the holders of a
license from this department.

 

Misrepresentation of a domestic
product as imported will be discon-
tinued by a New York corporation sell-
ing and distributing malt syrups and
a Canadian corporation engaged in the
same business, according to a stipula-
tion agreed to by these companies and
the Federal Trade Commission. The
two corporations are owned by the
same individual.

The New York corporation obtained
malt from a manufacturer in the Unit-
ed States who has made it from in-
gredients all of domestic origin. The
product was purchased in the name of
and invoiced to the Canadian corpora-
tion, but was delivered by a domestic
manufacturer as a drop-shipment to
the New York corporation, at its New
York address.

The New York company. in the
sale of this malt product, then adver-
tised itself as “United States Distrib-
utors” together with the name and
address of the Canadian corporation.

“The popular beverage of Canada
for a generation has been the product
of rich, sound, nutritive barley, the
same from which our malts are manu-
factured,” stated the New York com-
pany in circulars sent to its wholesale
trade.

Labels were attached to containers
of the product bearing the words
“avoid imitation” together with the
name and local address of the Cana-
dian corporation so as to imply that
the Canadian company produced the
malt and that the New York com-
pany distributed it in the United States.

Certain labels used by the New
York corporation contained pictorial
representations of beavers, maple leaves
and a crown, recognized insignia of
the Dominion of Canada.

This advertising matter and labels
had the capacity and tendency to mis-
lead and deceive the public into be-
lieving that the product was of Cana-
dian origin and composed of ingred-
ients imported from Canada when in
truth they were manufactured in the
United States from products obtained
from local sources, according to the
stipulation.

In signing the stipulation agreement
with the Federal Trade Commission
the companies agreed to discontinue
these misrepresentations.

 

A soap manufacturing company lab-
eled its soap and soap powder with the
word “Naphtha”’ when these products
retained only a small proportion of
the naphtha put therein upon manu-
facture. The naphtha content was on-
ly approximately one-tenth of 1 per
cent. by weight of such soap and soap
product at the time of their sale to
the public. Signing a stipulation with
the Federal Trade Commission the
company agreed to discontinue these
uses of the word naphtha, unless there
be put into the soap upon manufacture

TRADESMAN

a sufficient quantity of naphtha to re-
tain in excess of 1 per cent. by weight
of the soap up to the time it is sold
to the retail trade.

 

Although engaged only in the sale
and distribution of manila rope for
transmission, hoisting and drilling, a
corporation advertsed that it “makes
a special rope from selected manila
fiber,’ and “We will make any size
rope that is ordered.” Signing a stip-
ulation with the Federal Trade Com-
mission the company agreed to cease
and desist from tthe use of advertising
that tends to deceive purchasers into
the belief that it actually manufactures.
The product it offers for sale.

 

Nose shapers and ear straighteners
and their sale in interstate commerce
are involved in orders of the Federal
Trade Commission to two sellers of
orthopedic devices.

The orders declare that the sellers
of the alleged nose shaper shall stop
representing that the appliance “can
be effectively used to change the shape
of any bone or bony structure of the
nose or to make any change or changes
in the shape or appearance of the nose
that can be made only by changing
the shape of a bone or bony structure
thereof.”

Both nose devices are nasal moulds
or splints adjusted to the nose and
held in place by silk tapes attached to
the head.

Orders against use of this instrument
were directed ‘to Margaret Hilgers, of
Binghampton, N. Y., trading under
the name of “M. Trilety”’, and to the
Anita Institute, of Newark, N. J., man-
ufacturer and seller of “Anita Nose
Adjusters.”

Both M. Trilety and the Anita In-
stitute advertised a nose-shaper that
would correct ill-shaped noses except
such as may have resulted from in-
juries and requiring surgical operations.
Both firms said their devices would
give a perfect looking nose.

M. Trilety, who also does a selling
business in other orthopedic devices
and in toilet articles like soap and cold
cream, is also ordered to cease and
desist from representing that ther “Uni-
versal Ear-Shaping Treatment for Cor-
recting Prominent or Outstanding
Ears.” or “Cauliflower or Outstanding
Ears,” sold under tthe name of “Oro,”
can be effectively used to “cause ears
that are outstanding from the head
continuously to assume a position near
to the head of the user of said treat-
ment, otherwise than by the continuous
application and use of said ‘Oro’ for
that purpose.”

The preparation “Oro” is said to be
an adhesive substance for application
back of the ears.

Cauliflower ear results from the lack
of a certain “fold” to be found in per-
fectly formed ears, and the fold is a
continuation of the large ear cartilage,
so M. Trilety informed customers.
They were advised to use “Oro,” which
would not irritate the most delicate
skin, and, without the slightest pain
or inconvenience, would cause _ out-
standing ears permanently to assume
a position close to the head, and the

February 19, 1930

defect to be permanently and complete-
ly corrected.

However, the respondents’ ear treat-
ment cannot be effectively used to
cause outstanding ears to stay close to
the head otherwise than by continuous
application of the preparation “Oro”,
according to the commission’s findings.

The Commission held these repre-
sentations to be “extravagant, inaccu-
rate, false and misleading,” and to have
the tendency to injuriously affect pros-
pective purchasers and competitors.

The practices are defined as viola-
tions of Section 5 of the Federal Trade
Commission act prohibiting unfair

methods of competition.
——_ + -___-

Making Monuments Last.

Frost and thaw, acids and salt air,
bacteria and plain dirt are among the
enemies which attack the monuments
of the past when they are set up in
cities far removed from their native
homes. Stone which has survived a
score of centuries goes rapidly to ruin
in the city climate, and the delicacy
and charm of ancient carving crumble
away when it is brought where the
curious crowds of the modern world
can see it. This is a real problem for
those who care for and esteem the
relics of the past. Just now they are
particularly disturbed over the decay
of statues and monument in “The
Cloisters,” that priceless collection of
medieval art gathered by the sculptor
George Grey Barnard and presented
to the Metropolitan Museum by John
D. Rockefeller, Jr.

Skin spealists are prescribing coats
of paraffin and beeswax, alkaline baths
and anything else which will possibly
prolong the life of these treasures.
Cleopatra’s Needle got such a treat-
ment some years ago when it was dis-
covered that a decade in America was
harder on its health than a thousand
years in Egypt. The other Needle on
the Thames Embankment in, London,
has long since lost the integrity of its
complexion and the legibility of its in-
scriptions. And this is a serious mat-
ter, for it is too bad to transplant these
treasures for the edification of pos-
terity if they cannot survive the change
of climate.

In the rural peace of their native
homes works of art grow old grace-
fully, weathering away imperceptibly
and achieving new beauty in their
rounded edges and wringles. In Amer-
ican cities they succumb to the gal-
loping consumption of air that is over-
charged with smoke and dirt and cor-
rosive acids. The living endurance of
human beings can make a ifight against
these unseen enemies; the apparent
durability of stone crumbles before
their attack. And so these ancient
manuments must be coddled and pro-
tected or else they will soon be lost
to a world which has lately grown
fond of them.

——_~++.___
Another One Caught.

The Atlantic & Pacific store man-
ager at Parkersburg, West Virginia,
was fined $100 last week for selling a
short-weight pound of cheese. The
purchaser weighed the cheese, and

found it contained twelve and a half
ounces,

 

 

 

 

 

 

 

 

 

patoecenarenas pe

 

 

 

 

 

 

 

 

February 19, 1930

MICHIGAN

TRADESMAN

 

Necessity of the Conservation of
Forests.

A recent Forest Service Bulletin
estimates there are in Michigan nine-
teen million acres available for tim-
ber production.

Forestry is the only use to which
much of this land can be put. Holding
such land without improvement of the
tree growth is a losing venture for the
owners and the State. Some of the
owners will continue to pay taxes, but
there is a growing realization that
such land without intelligent care will
never produce enough to balance the
cost of holding when we reckon taxes
and interest charges. It is being
abandoned. The State must face the
problem of enlisting people in the ef-
fort to establish forests on it. The
soil and the climate have the power to
produce timber. The State should not
allow that power to be continually
wasted.

Use of that power is conservation of
the most valuable natural resource
with which the State is endowed.

There is no conservation of a higher
degree than this of making effective
use of this power of the soil to produce
good timber.

To advance the welfare and best in-
terests of the people, laws should pro-
vide for adequate utilization of this
soil power.

This form of conservation is sure to
be of benefit to all the people through
all time.

In dealing with forests the State
must change its tax laws so as to pro-
tect the forests and also all efforts of
individuals to develop, improve and
maintain the production of good tim-
ber.

This will be conservation of both
human and nature’s energy.

The State should institute a law pro-
viding for registration of forests that
the owners will undertake to maintain
in a producing condition. This will be
a long stride in the most desirable
form of conservation.

A forest kept productive means con-
tinuous intelligent work on the part of
the owner and the State should go
shoulder to shoulder with owners in
safeguarding such conservation work.
The ultimate benefit will be as much
to the general public as to any indi-
vidual owner.

Because a forest kept productive
will bring to the owner only the incre-
ment of growth less cost of seeding,
thinning and such protection as the
owner must give, taxation should be
voted and rated only on that net in-
come. That is one form of protection
which the State must give to the
forest. That is a just recognition by
the State of its duty to the forest.

The forest kept productive must
have its power of production safe-
guarded by the State. This is con-
servation by the people for the public
welfare.

This safeguarding is the State’s duty
to the forest and to the public.

The forest kept productive has a tre-
mendous power of utilizing soil and
climatic elements. That power is in
trust to the State for safeguarding.
Conservation of that power should be
one of the most sacred trusts executed

by the State, as standing for the best
interest of future generations. We now
have terrible object lessons of the
State’s neglect of that trust.

We must have laws to effectually
protect the growing stocks of all for-
ests.

This is a duty that the public owes
to the forest. It is protection of the
productive power of the forest. It is
conservation most vital to human
progress.

It means just our plain, natural duty
to the forest as a living force, assuring
to the forest under effective human
care its full usefulness as a natural re-
source ultimately benefitting all our

people. Frederick Wheeler,
President Michigan Forestry As-
sociation.

—_~++>___
Those 500 Words.

Former President Coolidge’s tabloid
history of the United States is not
only to be limited to 500 words but it
cannot deal with other than eight pre-
scribed’ events. This, at least, is the
reported decision of the commission
for the Mount Rushmore memorial. If
the whole idea for this defacement of
a mountainside is silly, the formula for
the so-called history renders it even
more absurd.

The subjects are said to be the Dec-
laration of Independence, the framing
of the Constitution, the Louisiana Pur-
chase, admission of Texas, the Oregon
boundary settlement, the admission of
California, the end of the Civil War
and the completion of the Panama
Canal. What really are the eight most
important events in the ‘history of the
United States is a subject for endless
debate, but we should not in any case
want to have these alone recorded for
perpetuity as most highly representa-
tive of this country’s growth and
achievements.

We are surprised to see that the
memorial commission has not decided
that its brilliant idea for a glorified
outdoor advertisement is worthy of
inclusion in the list.

—__»>>>_—
Jobs For Older Men.

When economic “surveyers’” dis-
agree, how shall the public choose
among their elaborate reports?

A few weeks ago several pronounce-
ments on the problem of the older
worker confirmed the popular belief
that comparatively young men were
finding increasing difficulty in getting
employment. Advancing years is their
handicap. Now we have a report to
the American Management Association
conference in Cleveland that “the dif-
ficulty of a person over forty-five ob-
taining a job thas been considerably
exaggerated.” Government figures in-
dicate, according to this authority, that
in industry the employment of men
over forty-five has been increasing for
at least forty years. Even men at
fifty-five to sixty-four have “on the
average about three-fourths as much
chance of obtaining a job as a person
under thirty-five.”

It is to be exp2cted that these state-
ments will be disputed, but they should
give some encouragement to the hope
that has about died in the breasts of
many elderly men,

¢.
PA

x

 

 

 

Two Good Reasons
for Making a Will

Your wife and daughter deserve and no doubt get
the best protection you can give. But some day they
may be deprived of your companionship and pro-
tection.

Failure to set your house in order and to plan for
the inevitable by making a Will may impose un-
necessary hardship upon your wife at a time when
sorrow makes her least able to handle the intricate
duties of Estate settlement.

The one way to avoid this and to protect the com-
fort and future welfare of those near and dear to
you is to make a Will and name The Michigan
Trust Company as Executor and Trustee.

You can secure a

great deal of infor-

mation about ~be

laws relating to ©
descent from our

booklet “The De-

scent and Distribu-

tion of Property.”

Write or call for a

copy.

 

 

THE MICHIGAN TRUST co.

GRAND RAPIDS

FIRST TRUST COMPANY IN MICHIGAN
Oe

 

 

 

 

4

MOVEMENTS OF MERCHANTS.

Otsego—D. Huisman has taken over
the meat market of H. L. Lass.

Frankfort — Carl Neuhlmann will
open a delicatessen store here.

St. Ignace—P. E. Gallagher will
discontinue his grocery and meat busi-
ness.

Jackson—Rosner’s,
shoes,
ruptcy.

Detroit—Ben Judelson, dealer. in
boots and shoes, has filed a petition in
bankruptcy.

Detroit—Gell’s Army Store, 5671
West Fort street, has filed a petition
in bankruptcy.

Rogers— Erwin Hassenburg has
opened a grocery and meat market in
the Erkfits building.

Lansing—Abby & Walters, Inc.,
dealer in boots and shoes, has filed a
petition in bankruptcy.

Detroit—Charles Kalep has sold his
grocery-market at 5110 Brooklyn
avenue to Sam Alley.

Muskegon—Carew Leidgen, Inc.,
has changed its name to the Ray-O-
Gram Sign Corporation.

Alma—Fire damaged the stock and
fixtures of the People’s Cash Market
to the extent of $15,000.

Saginaw—C. W. Kampfett has taken
over the Trahan grocery and meat
market at 1120 State street.

Marquette—The grocery and meat
market of Sam Fine on West Wash-
ington street was damaged by fire.

Detroit—Edward L. Ziemann sold
his delicatessen stroe at 10520 Warren
avenue East to Edward A. Totzke.

Lansing—David Hoffman succeeds
John Brandl in the boot and shoe busi-
ness at 214 North Washington avenue.

Grand Rapids—Ekkens & Taylor,
Inc., 12 Burton street, West, has
changed its name to the Taylor Radio
Co.

Pontiac—Jack Jacobson, dealer in
boots and shoes, is offering to com-
promise with his creditors at 25 per
cent.

Detroit — The American Service
Ass’n., 4147 Cass avenue, has increased

Inc., dealer in
has filed a petition in bank-

its capital stock from $10,000 to
$25,000.

Detroit—J. Hendricks & Son, 3054
Baker street, dealer in boots and
shoes, has filed a petition in bank-
ruptcy.

Cadillac—The MHarristown Supply
House is succeeded in business by G.
O. Game, under his own name at 321
Selma street.

Lansing—The grocery and meat
market of Schmidt Brothers at 412
Baker street has been incorporated
with a capital of $50,000.

Detroit—The Fred J. Robinson
Lumber Co., 2346 West Warren
avenue, has increased its capital stock
from $750,000 to $1,000,000.

Kenton—W. C. Kahler recently an-
nounced his retirement from active
business, closing his meat market on
the North side of the public square.

Owosso—C. C. Cope, proprietor of
the Thrifty Shoe Store, has removed
his stock to Durand where he will
continue the business under the same
style.

Bridgman—Chris Rhodes has pur-
chased the interest of Clarence Naze
in the Naze & Ott Market, and the

MICHIGAN

firm mame has been changed to
Rhodes & Ott.

Leslie—Warren Oldman, of Oldman
& Oldman, grocers, was instantly
killed Feb. 17, when an automobile
and an armored car collided near
Jackson on US 127.

Detroit—Harry Dawes has purchas-
ed the grocery and meat market at
5808 Beaubien avenue from Benjamin
H. Kanviser. Mr. Dawes was formerly
in the grocery business here.

Dowagiac—A new meat market was
opened in Dowagiac recently by Bueh-
ler Bros., Inc., of Chicago, at 119
South Front street. This location was
occupied for many years by Little’s
market.

Kalamazoo—E. W. Cade has leased
the store building adjoining his bakery
at 216 South Burdick street and will
open a coffee shop and delicatessen
which he will conduct in connection
with his bakery.

Mason—F. J. McPrangle, proprietor
of the City meat market, on Maple
street, has purchased a stock of gro-
ceries to add to his line of meats. The
store is being remodeled and new steel
shelving installed.

Kalamazoo — Squires & Squires,
grocers at 103 East Paterson street,
have dissolved partnership and_ the
business will be continued by Earl C.
Squires, who has taken over the inter-
est of his partner.

Lansing—The Colvin Radio Store,
1212 South Washington avenue, has
been incorporated with an authorized
capital stock of 250 shares at $10 per
share, $2,500 being subscribed and $1,-
650 paid in in property.

Belding—The Sunnyvale Dairy &
Produce Co., 421 West Main street,
has been incorporated with an author-
ized capital stock of $25,000, all of
which has been subscribed, $700 paid
in in cash and $10,050 in property.

Detroit—Netzorg & Mallon, Inc.,
160 West Jefferson has been incorpo-
rated to deal in wearing apparel on
commission, with an authorized cap-
ital stock of $1,500, all of which has
been subscribed and paid in in cash.

Benton Harbor—The Battlement
Drug Co., 172 East Main street, has
merged its business into a stock com-
pany under the same style with an au-
thorized capital stock of $50,000, $37,-
400 of which has been subscribed and
paid in.

Sandusky—The Jensen Bridge &
Supply Co. has merged its business
into a stock company under the same
style with an authorized capital stock
of 150,000 shares at $1 a share, $100,-
000 of which has been subscribed and
paid in in cash.

Detroit—The Michigan Coffee Co.,
Inc., 2220 West Warren avenue, has
merged its business into a,stock com-
pany under the same style with an
authorized capital stock of 1,000 shares
no par value, $14,012.57 being sub-
scribed and paid in.

Detroit—Brede, Inc., 13338 East
Fort street, has been incorporated to
deal in groceries, cigars, confections,
etc., with an authorized capital stock
of $25,000 common and $15,000 pre-
ferred, $19,100 of which has been sub-
scribed and paid in.

Detroit—The Factory Outlet of
Luggage, Inc., 33 East Jefferson

TRADESMAN

avenue, has been incorporated to sell
bags, trunks and leather findings at
retail, with an authorized capital stock
of $10,000, all of which has been sub-
scribed and paid in.

Detroit—Sam’s Cut Rate Inc., 1056
Randolph street, has been incorporat-
ed to deal in tobacco, cigars, sporting
goods, etc., at wholesale and retail,
with an authorized capital stock of
$100,000, all of which has been sub-
scribed and paid in.

Pontiac—The Riker Drug Store, 35
West Huron street, has merged its
business into a stock company under
the style of the Riker Building Drug
Store, with an authorized capital stock
of $20,000, $8,000 of which has been
subscribed and paid in.

Detroit—The Supreme Pie Co., Inc.,
2601 16th street, has been incorporated
to manufacture pies and other bakery
products with an authorized capital
stock of $25,000, $10,000 of which has
been subscribed, $1,000 paid in in cash
and $3,785 in property.

Detroit—The Federal Service Co.,
Inc., 961 First National Bank building,
has been incorporated for the sale and
promotion of good health service with
an authorized capital stock of 150
shares at $100 a share, $15,000 being
subscribed and paid in in cash.

Cedar Springs—Tom Van Schelven
and John M. Rau, village clerk, have
purchased the hardware store and
stock belonging to the Beucus estate
here and will take possession at once.
Van Schelven has been in the employ
of the store for thirty-two of the forty
years of its existence.

Detroit—Clarence J. Chandler &
Son, 1448 Wabash avenue, dealer in
eggs and other food products, have
merged the business into a stock com-
pany under the, style of C. J. Chandler
& Son, Inc., with an authorized cap-
ital stock of $30,000, $10,100 of which
has been subscribed and paid in.

Muskegon—Alfred J. Hunter & Co.,
wholesale and retail dealer in hard-
ware, plumbing supplies, etc., 252
Market street, has merged the busi-
ness into a stock company under the
style of A. J. Hunter & Co., with an
authorized capital stock of 10,000
shares at $10 a share, $78,210 being
subscribed and paid in in cash.

Buchanan—Mate L. Sands, who has
been in the retail grocery and meat
business in Buchanan for the last
twenty-five years and who has con-
ducted a store at 111 South Oak street
for the past sixteen years, was recent-
ly forced to sell his shop because of
illness. Mrs. Mattie E. Graffort and
Robert Babcock are the new _ pro-
prietors. For the last three years, Mrs.
Graffort has been book-keeper and
for the last year Mr. Babcock has been
meat cutter in the Sands market.

Detroit—A Detroit branch will be
established by the Lerner Stores, Inc.,
operators of a chain of stores handling
women’s ready-to-wear garments. The
company will occupy the Woodward
avenue building now occupied by
Fields Cloak and Suit Co. Arthur
Schwartz, of the Fields company, who
holds a 50 year lease on the property,
turned over his lease to the Lerner
Corporation for a total rental of ap-
proximately $2,000,000. The lease has
thirty-nine years to run, The prop-

February 19, 1930

erty has 20 foot frontage on Wood-
ward and a depth of 100 feet.

Newberry—The retorts and chem-
ical plant of the Newberry Lumber
and Chemical Co. ceased operation
Feb. 10 and the blast furnace was
banked Feb. 12. The woods section
will continue to operate. The sections
whose operations have ceased, are to
be closed for a period of not less than
two months, according to reports.
This is the first time in three years
that the furnace has been closed.
Three years ago, operations ceased for
a month, so that the various plants
could undergo repairs. According to
official reports, very few men will be
thrown out of work.

 

Manufacturing Matters.

Plymouth—The H. S. Lee Foundry
& Machine Co. has changed its name
to the Lee Foundry & Machine Co.

Detroit—The Huber Tool Works,
2117 Elmwood street, has increased
its capital stock from $10,000 to
$12,000.

Flint—The Waterman Furniture
Co., Inc., 145 Lewis street, has increas-
ed its capitalization from $50,000 to
$100,000.

Grand Rapids—The Teedsdale Man-
ufacturing Co., 327 Market avenue, S.
W., has decreased its capital stock
from $120,000 and 1,500 shares no par
value to $100,000 and 1,500 shares no
par value.

Muskegon—The Office Equipment
Co. of Muskegon, 1169 Third street,
has been incorporated with an author-
ized capital stock of $10,000, $1,000 of
which has been subscribed and paid
in in cash,

Detroit — The Liquid Handling
Equipment Co., 414 Morgan building,
pumps, guages, etc., has been incor-
porated with an authorized capital
stock of $5,000, all of which has been
subscribed and paid in in cash.

Highland Park—The Essex Wire
Corporation, 37 Manchester avenue,
has been incorporated with an author-
ized capital stock of 150,000 shares at
$10 a share, $1,000,000 being subscrib-
ed and $1,000 paid in in cash.

Detroit — The Detroit Furniture
Parts Corporation, 2637 12th street,
has been incorporated with an author-
ized capital stock of $10,000, all of
which has been subscribed, $1,500 paid
in in cash and $3,500 in property.

Detroit—The Beisser Key Machine
Co., 407 East Fort street, has merged
its business into a stock company un-
der the same style with an authorized
capital stock of $200,000, $102,200 of
which has been subscribed and paid in.

Detroit—The Sewell Cushion Wheel
Manufacturing Co., 6466 Gratiot
avenue, has merged its business into a
stock company under the style of the
Sewell Cushion Wheel Co., with an
authorized capital stock of 28,200
shares at $1 a share, $28,200 being
subscribed and paid in.

Jackson—Purchase of the Cortright
Paper Co., Battle Creek, and an in-
crease in the capital stock of the
Crown Paper and Bag Co., of Jack-
son, from $40,000 to $100,000, has been
announced by W. A. Bunting, presi-
dent of the Jackson company. The
Battle Creek unit will be operated as
a branch of Crown Paper and Bag Co.

 

“ermgnpepeeiecun tine same

 

 

 

 

 

 

 

 

i

ants eye

 

 

 

 

 

 

February 19, 1930

MICHIGAN

TRADESMAN

 

Essential Features of the
. Staples.

Grocery

Sugar—The market is the same as
a week ago. Jobbers hold cane granu-
lated at 5.75 and beet granulated at
5.55.

Tea—Conditions in the tea market
during the past week have been a little
better than for some time. This re-
fers to the first hands demand, which
has shown a very fair demand since
the last report. There have been no
important changes in price during the
week. Some of the lower grades of
Ceylons, Indias and Javas have eased
off a little in primary markets, but the
fine grades have remained unchanged.
China greens and Japans, as well as
Formosas, are about unchanged and
quiet demand. Supplies of teas in this
country are not very large and it will
take considerable fluctuation in pri-
mary markets, especially a downward
one, to affect our markets.

Coffee—The market for Rio and
Santos, green and in a large way, has
shown no special change since the last
report, certainly no improvement. A
political up-set in Brazil has added to
their coffee troubles down there and
the result has been therefore easing off
of future Rio and Santos. Business up
here from first hands has been quite
dull. It still looks as if Rio and
Santos coffees were merchandise to
stay away from, except for immediate
wants, There is nothing in sight to
justify the belief that the Brazilians
are going to be able to get the market
back to a firm level. Jobbing market
on roasted coffee is irregular and
rather soft. Milds, if anything, are a
shade under where they were a week
ago.

Canned Fruits—The Department of
Agriculture has recently made it pro-
hibitive for fruit and vegetable growres
in Florida to have any produce grow-
ing in the fields after April 1. This
means that grapefruit canners down
there will have only about forty work-
ing days in which to pack their fruit,
and further reduces the prospects for
a quantity production:

Canned Vegetables—There has been
some demand for Southern tomatoes
during the week, which have sold at
firm and unchanged prices. The ag-
gregate business so far this season has
not been very heavy. Buyers have
been nowhere near as keenly interest-
ed as the packers seem to feel they
should have been in view of the alleg-
ed light supply. California packers
are quoting future prices on tomatoes,
but the Eastern trade are not much in-
terested. Other futures were quoted
during the week, mainly on Wisconsin
peas and Maine corn. So far there is
not very much interest in futures. The
week has brought no change in spot
corn and peas, which are as they were.

Dried Fruits—The trade is taking
raisins in a good way for the Jewish
holidays. Bulk Thompsons enjoy a
comparatively brisk demand, and ar-
rivals from the Coast continue to be
rapidly absorbed. Prunes are about
steady, but demand is largely routine.
Californias are shaded, while Oregons
remain relatively firm. Apricots show
more steadiness, but no real improve-
ment in the demand is noted. Peaches

are firm, and operators are looking
forward to a better demand, seeing
that the big consuming season for this
fruit has about started. Stocks of
peaches on hand are very limited and
the outlook for the future is for higher
rather than lower prices.

Canned Fish—Fish packs have mov-
ed very slowly in the past week, the
winter season naturally being one of
low consumer demand in these items,
Lent being only a few weeks away,
however, there will doubtless be an
improvement in the demand, and al-
ready there have been more enquiries
reported by brokers for certain lines.
Japanese crabmeat shows signs of bet-
ter movement. There are no _ one
pounds available, and relatively light
supplies of halves. Futures are being
booked right along on an s. a. p. basis.
It is thought that there wil! be no
one pounds packed this year, and for
that reason s. a. p. orders for pounds
are being booked subject to being
packed.

Salt Fish—The Lenten season will
soon start and dealers in salt fish are
looking to a better demand in a short
time. This week the market has been
more or less inactive. Prices have held
up fairly well throughout the list. Salt
salmon is entirely cleaned up. Herring
is strong, with stocks moderate. No.
2 and No. 3 mackerel are scarce.

Beans and Peas—All varieties of
dried beans are dull and practically
everything is easy, though without im-
portant changes since last week. Dried
peas are in the same condition.

Cheese—The supply continues mod-
erate. The demand is about fitted to
it, therefore prices are steady for the
week.

Canned Milk—More confidence has
been shown by holders of evaporated
milk, case goods, and trading has
broadened to some degree. Other de-
scriptions of concentrated milks, both
in cans and in bulk, have met with
slow to moderate enquiry, and the
range of prices has not altered to any
material extent. Nationally advertised
case goods have held unchanged in
price, while miscellaneous packs have
shown a slightly firmer tone.

Nuts—The walnut is the only un-
shelled nut that has moved in worth
while volume this week, although there
has been more interest in Brazils. Cali-
fornia walnuts have sold in compara-
tively good volume to buyers stocking
for the Lenten trade, and there has
been a fair movement of imported wal-
nuts. Fancy mayette Grenobles have
sold for 2lc per pound, with large at
22c and fancy franquettes at 21%4c.
The large fancy varieties of California
walnuts have been cleaning up rapid-
ly, and there are only limited quan-
tities now available. Prices have not
fluctuated this week. Greater interest
in Brazils has developed on buying of
goods in this country on the part of
England. New crop Brazils are being
quoted on a higher basis than the mer-
chandise cam be purchased here. The
new crop of Bazils is generally esti-
mated at 22,000 tons, somewhat under
early forecasts, and very light when
compared with last year’s crop of 32,-
000 tons. Considerably higher prices

- are unchanged.

are looked for on Brazils during the
coming season. Nut meats ‘have not
varied much in price lately. Almonds
have inclined lower both here and
abroad, but the declines have not
amounted to much. Shelled almonds
are now being offered at exceedingly
low prices.

Pickles—The pickle business lately
has been quiet, although prices haye
held firm. The trade is taking supplies
only as needed. Prices in the Midwest
have ruled firm, and in some cases ad-
vances have taken place. Many varie-
ties and counts are impossible to buy
here. Genuine large dills are exceed-
ingly scarce.

Syrup and Molasses—The sugar
syrup market has firmed up a little
during the week, on account of de-
mands from candy makers out to pre-
pare for their Easter business. De-
mand is a little more active and prices
Compound syrup is
quiet, but is nevertheless a_ seller’s
market. Demand for molasses has
been a little better this week, without
change in price.

Vinegar—The usual amount of busi-
ness is reported for the time of the
year. The market is well maintained,
with a strong future outlook.

—_~+~-~-+___

Review of the Produce Market.

Apples—Wealthy command $1.75@
2; Wolf River, $1.50@1.75; (bakers,
$2.25); Shiawasse. $2@2.25; Jonathans,
$2.50@2.75; Snow, $1.75@2; Baldwin,
$1.50@1.75; Talman Sweet, $2.25; No.
1 Northern Spys, $2@2.50; No. 2 ditto,
$1.50; Michigan Delicious, $3.50 for A
grade and $3 for B.

Bagas—$1 for 50 Ib. sack.

Bananas—5%4@6c per Ib.

Beets—$1.60 per bu.

Brussels Sprouts—30c per qt.

Butter—The available supply of fine
creamery butter has been rather short
during the week. In consequence the
market has been maintained on the
same basis as a week ago. Demand is
absorbing everything good that comes
in. Jobbers hold 1 Ib. prints at 38c
and 65 Ib. tubs at 36c.

Cabbage—$1.90 per bu. for white;
red commands 6c per lb.; new stock
from Texas has arrived, selling at $4.50
per crate of 80 Ibs.

Carrots—80c per doz. bunches for
Calif. grown; $1.25 per bu. for home
grown.

Cauliflower — $1.75 per crate for
Calif. Crates hold 9, 10, 11 or 12.

Celery—40@60c per bunch for home
grown; Florida stock is now in market
commanding $3.50 for 4s and $3.75
for 6s.

Celery Cabbage—$120 per doz.

Cocoanuts—%0c per doz. or $6.50 per
bag.

Cucumbers—$1.75 per doz. for IIl.
grown hot house.

Dried Beans—Michigan jobbers are
quoting as follows:

C: Hl. Pea ‘Beans ...2.- | $6.50
Light Red Kidney ~.---------_. 6.75
Dark Red Kidney ----...------ 7.25

Eggs—The market has dropped 9c
per doz. since a week ago. Local job-
bers pay 27c for strictly fresh.

Grape Fruit—Extra fancy Florida
stock sell as follows:

Ne. 36 $4.00

5
No 4600 4.50
No 54 4.75
NG G4 5.25
No 70 2 5.25
No S00 5.25
No. OG 5.00
Choice, 50c per box less.
Grapes — Calif. Emperors, sawdust

lugs, $3.25; kegs, $5.25.

Green Onions—Shallots, $1.25 per
doz.

Green Peas—$4.75 per bu. for Calif.
grown.

Lemons—The price this week is as
follows:

SO Sunkist 02 $7.00
S00 Sunkist 006 7.00
360 Red Ball 2.22 6.50
200 Red Ball 0 6.50

Lettuce—In good demand on the
following basis:
Imperial Valley, 4s, per crate --_-$4.50
Imperial Valley, 5s, per crate —. 4.50
Hot house grown, leaf, per lb. -- 14c
Limes—$1.50 per box.
Mushrooms—50c per Ib.
Oranges—Fancy Sunkist California

Navels are now on the _ following
basis:
NO $4.75
126 es 5.25
0 6.25
16 7.00
200 725
FUG 7.50
Aoe 8.00
288 8.00
Gee 7.00
Floridas are held as follows:
TO ee $4.50
P26 5.00
BO 5.00
W706 oo Sas
AO 5.50
PO ee 5.50
AOA 5.50

Onions—Home grown yellow, $2.25
per 100 Ib. sack; white. $2.25; Spanish,
$2.50 per crate.

Parsley—50c per doz. bunches.

Peppers—Green, 80c per doz. for
Calif.

Potatoes—Home grown, $1.65 per
bu. on the Grand Rapids public mar-
ket; country buyers are mostly paying
$1.50; Idaho stock, $4 per 100 Ib. bag;
Idaho bakers command $4.15 per box
of 60 or 70.

Poultry—Wilson & Company pay as
follows:

Heavy fowls 22002 2c
Eieht fowls 2 sl 1Sc
Hleavy reasters 4 25c
Eight heoilers 99 18¢
Old Tome 22 20
Youre Tome 2.5000, Zi¢
Meu Turkese 20c

Radishes—75c per doz. bunches of
hot house.

Spinach—$1.75 per bu.

Squash—Hubbard. $5.50 per 100 Ibs.

Sweet Potatoes—$3.25 per bu. for
kiln dried Jerseys.

Tomatoes—$1.65 for 6 tb.
Florida stock.

Turnips—$1.40 per bu.

Veal Calves — Wilson & Company
pay as follows:

basket

PO toe 18¢
he ee 14c
Mee 12c
otc 10c

 

MEN OF MARK.

 

Ira Blossom, Representative North-
western Mutual Life Insurance Co.
In these days of modernized finance

and quickfire business methods the

Old World idea of thoroughness in

learning a business is sometimes nota-

bly absent. American commerce has
grown so rapidly in recent years that
it has been inevitable that a few of
the more fortunate should be carried
along with the side to financial and

commercial supremacy, and because a

few have found it possible to acquire

wealth through good fortune rather
than effort, the rank and file have be-

come somewhat prone to believe a

man of high thinking capacity who has

plenty of what is commonly called

“nerve” may succeed in almost any

line of business without getting down

to the drudgery and routine involved
in acquiring a thorough knowledge of
the proposition before him. This be-
lief is based upon an abnormal condi-
tion arising from the magnificent de-
velopemnt of a new country, and for
the time being has a slight but actual
foundation in fact. The American citi-
zen, however, whose immediate an-
cestry is English, Irish or Scotch, finds
it somewhat difficult to assimilate this
theory. He has inherited the financial
and commercial conservatism of cen-
turies and, as a rule, does not get far
from the European standard which
demands that eternal
absolute merit only shall be the price
of success. Upon this basis it is ap-
parent that only that man can assist
in the management of an enterprise
who has worked from the bottom to
the top and fitted himself through in-
timate knowledge of details and pol-

vigilance and

icy for an executive position, and this
variety of advancement, while not so
melodramatic as the more modern
way, is based upon firmer foundations
and accordingly is on the average more
lasting and satisfactory.

Ira Blossom was born in Martin
township, Allegan county, near Gun
Lake, Aug. 1, 1868. The birth occur-
red on the old Blossom homestead,
which was pre-empted and cleared by
his paternal grandfather. His father’s
antecedents were English. His mother
sprung from Irish and Pennsylvania
Dutch ancestry. When he was 11 years
old the family removed to Parmelee,
where they remained for four years.
They then located on a new farm near
Morley, where Mr. Blossom attended
school. He entered the drug store of
Wm. H. Hicks, of Morley, when he
was 17 years of age, passing an ex-
amination as Registered Pharmacist
after eleven months actual experience
behind the counter. He subsequently
took charge of the Du Barry drug
store at Rodney, where he remained
one year. The next three months were
spent in the book-keeping department
of the Ferris Institute. At the conclu-
sion of his course of instruction he was
offered the position of book-keeper for
the Falcon Manufacturing Co., where
he remained four years. The next
three years he was engaged in the drug
business at Morley. He moved the
stock to Byron Center, where he re-

MICHIGAN

tired from business at the end of a
year to take a clerkship in the drug
store of Frank Pendell, at Marquette.
Two and a half years later he decided
to abandon the drug business in order
that he might espouse the life insur-
ance business. He formed an alliance
with the Northwestern Mutual Life
Insurance Co. as solicitor in 1899, con-
tinuing to make Marquette his head-
quarters for six years. In the fall of
1905 he removed to Grand Rapids,
entering the employ of George H.
Newell. who was Western Michigan
representative for the same company,
becoming a partner in the agency,
which was conducted under the style
of Newell & Blossom. Ten years later

 

TRADESMAN

plans to fit himself for a clergyman.
The family resides in their own home
at 1551 Seminole Road, Ottawa Hills.
They have a summer home on White-
fish Lake.

Mr. Blossom is a member of the
East Congregational church and teach-
es the men’s class in the Sunday school.
He is a Knights Templar Mason, a
member of the Exchange Club, the
Masonic Club, the Association of
Commerce, the Cascade Country Club
and Whitefish Lake Club.

Mr. Blossom owns up to two hob-
bies—golf and reading. He read law
five years, which has been of great
value to him in his business and has
furnished the groundwork for the re-

Ira Blossom

he secured the business, since which
time he has been the sole owner of
the agency. This was Jan. 1, 1920.
The gross income of the agency for
1919 was $343,000. Last year the in-
come was $866,000, which is an ex-
cellent example of what a man can do
when he does his best. The agency
territory comprises nineteen counties,
with twenty full time field representa-
tives.

Mr. Blossom was married, May 6,
1891, to Miss Olive M. Gilmer, of Big
Rapids. They have three children—
Clark (adopted) who is a printer in
the employ of the Tradesman Com-
pany; Leonard H., who is a supervisor
in his father’s office; and Chauncey E.,
who will graduate this year from the
Central high school and is manager
of the high school publication. He

markable success which has attended
his career.

Mr. Blossom attributes his success
to attending strictly to business, and
those who know him best and appre-
ciate him most insist that he will stay
by his business until the final sum-
mons comes. He is one of the most
loyal men in the world. and his fidelity
to his friends and business associates
is one of his most marked character-
istics. He is a good judge of men,
and his faculty for selection of instru-
ments and agents amounts almost to
genius. This, with his diplomacy and
his power of impressing those about
him with the accuracy of his views,
draws to him the unquestioning service
of the men under him.

Personally, Mr. Blossom is one of
the most companionable of men. His

February 19, 1930

door is always open to his employes
and customers and his time is at their
disposal when they appeal to him for
assistance in solving their problems.
He never loses his poise and has never
been known to grab a document, slam
a door or speak in an excited tone of
voice.

——_>-
Shortcomings of the Local Mercantile
Secretary.

If he writes a letter, it is too long.
If he sends a postal, it is too short.

If he issues a pamphlet, he’s a
spendthrift.

If he attends a committee meeting,
he’s butting in.

If he stays away, he’s a shirker.

If he offers suggestions, he’s a
know-it-all.

If he.says nothing, he’s a dead one.

If the attendance at the meeting is
slim, he should have called the mem-
bers up;

If he does call them up, he’s a pest.

If he duns a member for dues, he’s
insulting.

If he does not, he is lazy.

If the meeting is a howling success,
the program committee is praised;

If it is a failure, the Secretary is to
blame.

If he asks for advice, he is incom-
petent; and if he does not, he is )ull-
headed.

Ashes to ashes,

Dust to dust,

If others won’t do it,

The Secretary must.

+.
Queer Foreign Egg Samples.
New York, Feb. 17—Seckel &

Kiernan received a sample shipment of
foreign eggs early this week, and the
display on their floor at 361 Greenwich
street, has been attracting a good deal
of attention. The lot includes twenty
cases, packed American style, from
South Africa, and 100 European half
cases, containing 60 dozen each, from
Belgium, Denmark, Poland and Rus-
sia. Thomas Seckel said that the eggs
are about the quality of ordinary do-
mestic storage eggs and are selling at
about the same quotation. He said he
has had no invoice and does not know
what price would be necessary to show
the shipper a profit. Recent quota-
tions from abroad, he said, were on the
basis of 34c per doz. laid down here.

While the South African eggs are
packed American style, the fillers and
the cases are slightly higher than
those used here. The Russian lots are
packed in rice chaff in the European
half cases, and all others are in ex-
celsior packing.

—_+--2-2
Fewer Bankruptcies Likely Under
New Rules.

Considerable decline in the number
of bankruptcy cases filed in the Fed-
eral court is presaged by the attitude
which credit men for many leading
business houses have taken toward the
new rules governing such cases which
became effective last week.

The indications are that many future
liquidations of bankrupt estates will
be carried out under common law
deeds of trust or so-called attorney-
in-fact arrangements. These have
been gaining in favor for some time,
largely because of the greater returns
to creditors.

——_+-~-

Getting rattled is no way to show

ability.

 

 

|

|
|

 

 

 

 

 

 

 

 

 

 

 

February 19, 1930

WORKING FOR THE SAME END.

 

Better Merchants and More of Smith
Family Dollar.*

This meeting marks the opening of
the thirty-sixth annual convention of
the Michigan Retail Hardware Asso-
ciation, which is the outcome of a
gathering of twenty earnest hardware
men in Detroit in the year 1895, who
gathered from different parts of the
State with the thought in mind that
organization and exchanging of ideas
would be beneficial and helpful to
each other. There has been a steady
growth in membership from that time
until now, when it has reached the
1,700 mark. We owe a tremendous
debt of gratitude to those farseeing
charter members and especially our
first President, F. C. Carlton of Calu-
met, who gave so freely of his time,
energy and finance to get this organ-
ization started. He, too, must look
upon the past and present Association
with a great degree of pride of satis-
faction, to see the rapidity with which
it grew to be the largest single State
Association in the United States, both
in membership and activities. Even
in these years of depression our mem-
bership is holding its own, which
speaks well for the hardware business
of this grand old State of ours.

Activities and dealers helps have
kept pace with increased enrollment
until now, when it keeps our Secretary,
A. J. Scott, and Field Secretary, L. S.
Swinehart, together with their office
force, busy taking care of the requests
of our members. There has been much
call for store planning and stock ar-
rangement cost accounting systems,
making analyses of business and num-
erous other Association services of
which our members are so apprecia-
tive. They have shown many hard-
ware dealers the road to prosperity,
have even saved some from the em-
barrassment of bankruptcy.

It is also pleasing to note that it
was the Michigan Association back
in 1898 which suggested the formation
of a National Association and the out-
come is that to-day you are affiliated
with a National Association which is
second to none of such National retail
organizations. This was clearly dem-
onstrated a few weeks ago when Pres-
ident Hoover, through the United
States Chamber of Commerce, called
the heads of retail organizations into
a conference at Washington. It was
none other than our own National
Secretary, Herbert P. Sheets, who
took the platform and spoke for the
hardware men and eight other mem-
ber Associations of the National Retail
Council.

What a wonderful hook up, these
two powerful bodies, working hand in
hand in harmony as one great Asso-
ciation, ever eager and ready to lend
every possible assistance for the bet-
terment of hardware retailing. a val-
uable asset to each member which real-
ly cannot be procured from other
sources at any price. Matters of grave
importance, too unwieldy for any single
State Association, can easily be han-

*Annual address of President Slack
before Michigan hardware dealers.

 

MICHIGAN

dled by the combination of State and
National Association.

I often wonder what would have
been the destiny of hardware retailers
had it not been for the directing hand
of the Association to guide us through
the many entanglements of the retail
warfare. The day of guesswork is past.
We must have the facts in business.
We must know where we stand. It is
my opinion that in the next five years
more men will achieve independence
and many will fail because of failure
to properly analyze the facts.

A right program will be more profit-
able than it has ever been. A wrong
decision will be far more costly. Com-
petition for the Smith family dollar
has never been so intense. It is no
longer a warfare between individuals
—whole industries are now aligned in
battle array. It is fast changing the
complexion of every man’s business.

But we have the consolation that
we are not alone in our troubles. The
manufacturer and wholesaler, the chain
store and department store ‘have their
problems the same as we do, only the
larger the business, the greater the
problems they have to solve. With all
that we read and hear of tremendous
progress made by the so-called mass
distribution agencies. What has been
the effect of it all on the hardware re-
tailers? The annual survey shows that
in 1928 a larger proportion of hard-
ware dealers made a profit than in the
two previous years.

After all it is a most interesting
world—this new world of business. It
simply keeps us on our toes. It keeps
us planning ahead to meet the changes
as they arrive.

During the past year, while travel-
ing through this State, I have met and
talked with many retailers and some
wholesalers and I am more than con-
vinced that the problems of the inde-
pendent hardware merchants are not
beyond solution. It is true new com-
petition will have to be met constantly,
but if we first find the facts, then study,
then act, the retailers will usually ac-
complish the undertaking. I am pleas-
ed to report that some of the manu-
facturers and wholesalers are begin-
ning to realize that they, too, have a
very important part to play in this re-
tail warefare, and they begin to realize
that where economy and co-operation
prevails there is no better method of
distribution than through the manu-
facturer, the wholesaler and the re-
tailer, but all must work in harmony
and with one object in view—the ulti-
mate consumer.

In the new movement for better and
more finished and efficient retailers, it
is my opinion that this Association
will more and more be called upon for
the solution of important distribution
problems, for the development of new
marketing methods, for service to
management and for constructive lead-
ership in all questions of retailing.
It is my hope that the Michigan As-
sociation will be the first, as it always
is, to advance with new services as
hastily as this Association deems it
advisable.

We are now about to discuss in this
convention that all-important tpoic,

TRADESMAN

the customer, the John Smith family,
the people from whom we get our
bread and butter, our clothing, our
taxes, our home and our bank account;
in fact, every dollar we get must come
from the customer, so customers are
priceless. They are the all-essential
people. We can, if we must, get along
without book-keepers, clerks and de-
livery boy, as much as we need them,
but customers we must have. In years
gone by we used to say our customer,
but Smith can no longer be called
ours, because he is a free lance. The
Smith family shop where they please.
They buy from the dealer who gives
them the best deal or the most time
in which to pay or the biggest discount
for cash. It may be that they want to
shop where the store is better lighted
or cleaner than ours. It may be the
well-trimmed store windows or a well-
written advertisement which took this
customer twenty or thirty miles away
to shop. It may have been the cour-
teous treatment given them in a cer-
tain store that took the Smith’s some-
where else to buy or the nicely worded
catalogue which caused them to send
away for their hardware. It really
costs effort and money to get custom-
ers coming to our stores. How very
important it is that we make them feel
that we appreciate their patronage? We
should see that they are served prompt-
ly by sales people who are clean and
neatly dressed, courteous and well
versed on the various lines of mer-
chandise we carry, and we must at all
times keep in mind that the customer
is always right; that we have on hand
a well displayed stock of merchandise,
wisely bought and properly priced. The
customer, who is the theme of this
convention, is the most important of
all subjects thus far discussed at any
of our conventions, as we are all
clamoring for the Smith family and
their hardware dollar.

In the meetings this week we are
following the plan used by the Na-
tional Congress at Oklahoma City last
June. Many of the speakers will be
our own dealers from various cities and
towns. This should be very educa-
tional and beneficial, as different sized
stores will be represented, by topics
of grave importance to each and every
hardware retailer, wholesaler and clerk.

I sincerely hope that all will take
part in the discussion, for, after all,
we are working for the same end—
better merchants and more of the
Smith family dollar.

——__-o  -e-

Copper in Celery Spray Bothering
Shippers.

Sacramento, Feb. 14—Because of
the seizure of several lots of California
celery in Louisiana under the claim
that copper was found in spray residue
on the plants, California shippers have
requested Federal officials at Wash-
ington for a ruling. In the past, offi-
cials have put arsenic used in sprays
under the ban, but this is the first case
where copper has been specified. Cop-
per is an active ingredient of Bor-
deaux mixture, universally used in
control of celery blight. The residue
is said to be hard to remove. Bor-
deaux has been used for many years in
every commercial fruit and vegetable
district of the country without restric-
tion,

7

Items From the Cloverland of Michi-
gan.

Sault Ste. Marie, Feb. 17—On Sun-
day it was only 23 degrees below zero,
but with the long stretch of cold
weather we do not mind the severe
cold now. The B & B Snowshoe Club
was entertained Sunday by William
Maxwell at his summer home at the
Shallows, where an elaborate dinner
was served. The hikers are just as
enthused this year as in former years.
The business men get a big kick out
of the Sunday hiking and feel well re-
paid for the exercise.

The J. C. Penney store, on Ashmun
street, is being enlarged. The walls
are being removed between the pres-
ent wall and the store next to their
store, formerly occupied by Passmore
& Paquin. The two stores are being
converted into one large store. The
work is to be completed within the
next two months. It will be equipped
with modern Penney equipment and
lighting system.

The many friends of Peter Apostle
were shocked to hear of his death,
which occurred Feb. 12 at the General
hospital in the Canadian Soo. Mr.
Apostle was 65 years of age and a
pioneer business man of the two Soos,
Born in Sparta, Greece, Peter Apostle
and George Munsatson came to the
United States in 1894 and settled for
a time in Massachusetts. They came
to the Soo in 1908 and started a little
candy store, near the Park Hotel, on
East Portage avenue, specializing in
home made sweets. The business
prospered and in six months they had
to seek larger quarters and moved into
the Gabriel block. Their success in-
creased and in a few years they owned
four stores, two in this city, one in
Marquette and one in the Canadian
Soo. Twenty-eight vears ago they
dissolved and Peter Apostle took pos-
session of the Canadian store, while
George continued at the Olympia.
During a return trip to Greece, twenty-
three years ago, Mr. Apostle married
a sister of Mr. Munsatson. He is sur-
vived by his widow and four children,
two boys and two girls. Funeral ser-
vices were held in the Canadian Soo.

W. V. Williams, local manager of
the local Penney store, has left for
Escanaba to attend the district man-
agers meeting.

J. E. Lalonde, of 515 Ashmun
street, has decided to discontinue his
furniture and second hand _ business
and is having a closing out sale to
end by April 1. Mr. LaLonde has
made no mention of his plans for the
future.

Ham Hamilton, of the Pickford
Grocery Co., Pickford, was a business
caller last week, taking back a truck
load of supplies.

The trouble with the advice to “Give
until it hurts” is that the collector
wants to be the judge.

William) C. Sutherland, for forty
years ticket agent at the union depot
here, has tendered his resignation and
will retire permanently. For some
time Mr. Sutheriand has been in poor
health. Nearing his 70th birthday, his
announcement came as a great surprise
to his many friends here, as he has
endeared himself to the general pub-
lic as well as to his many friends at
the station where his politeness made
many warm friends, who wish him
every pleasure during his remaining
years, which he expects to spend here.

William G. Tapert.

——_++>—__

Alluding to the fact that many au-
tomobiles are being equipped with
radio receivers, Michael Ert, president
of the National Federation of Radio
Associations, told the radio convention
this week that radio attachments will
soon be stock equipment for cars just
as much as bumpers and headlights.

 

SRE Ele SERPS LN

8

VOLUME WITHOUT PROFIT.

“Volume at the cost of profit” sums
up many of the statements covering
business results in 1929 which are now
being issued or privately perused. The
rush of sales and manufacturing in the
early part of the year which was en-
joyed in numerous lines acted to keep
down costs, and profits gained on that
account. When the drive for volume
was maintained in the last half of the
against higher sales resistance and un-
der the higher manufacturing costs
brought about by reduced manufac-
turing schedules. the charge against
profits was heavy. The drain is heavy
now for the same reasons. where it is
sought to equal or beat last year’s re-
sults despite less favorable conditions.

The decision to lose business, even
where it is quite clearly known to be
unprofitable, is not an easy one for
either manufacturer or distributor to
make. He may be absolutely sure of
his facts through careful analysis of
costs and prices and yet hesitate to
cut off the unprofitable transactions
because of some indirect factor. No
one, for instance, would criticize the
action of a producer who operated
partly at little or no profit in order to
maintain his organization at good
working efficiency, an efficiency which
might not be possible on a smaller
scale of output. Nor can a distributor
be blamed for taking some business
near cost in order to hold down selling
expense or to gain additional discounts.

However, as many producers and
distributors will admit, their stubborn
unwillingness at times to give up un-
profitable business is more often than
not based on excuses and fictions rath-
er than on real factors. These require
honest examination, and, if they do
not pass the proper tests of value to
the business, then they should be ig-
nored and volume reduced to the
transactions which mean real and not
imaginary profit.

 

MENTAL HEALTH PROGRESS.

The National Committee for Mental
Hygiene will this year celebrate its
coming of age by sponsoring ‘the first
international conference on mental hy-
giene, which is to be held in Washing-
ton on May 5 with delegates from
thirty-five foreign countries in attend-
ance. When we realize the importance
of mental health, it seems incredible
that the scientific movement for its
safeguarding should still be so young,
but the fact that it has so soon been
able to hold an international confer-
ence is proof of its vitality and of the
remarkable progress which it has made
in spreading all over the world.

The purpose of this meeting. which
prominent psychiatrists,
psychoanalysts and

will draw
criminologists,
physicians from such countries as Es-
thonia, Guatamala and Rumania as
well as from England, Germany,
France and Japan, is an interchange
of views on problems of mental hy-
giene common to all the world. It
will provide an opportunity to discover
what is being done in other nations,
to demonstrate the lines along which
mental hygiene is progressing in this
country and to formulate the knowl-

MICHIGAN

edge thereby gained so that it may con-
stitute a starting point for future work.

The whole modern idéa of mental
disease, as contrasted with our former
dismissal of the problem by consigning
the unfit to permanent seclusion in in-
sane asylums, is witness to what has
already been achieved by the mental
hygiene movement. We now know
that much can be done to prevent
mental diseases and to cure them, just
as in other forms of illness. We realize
that the mentally diseased must be
treated scientifically and humanely and
that their health is a great social prob-
lem which lends itself to intelligent
study.

A NOVEL AIR TOUR.

The 14,000-mile air tour of Latin
America which has just been completed
by five prominent surgeons and physi-
cians of the United States was a note-
worthy experiment in three different
ways. If its primary significance is to
be found in its successful promotion
of the Pan-American Medical Asso-
ciation, it also served as an effective
instrument for increasing international
good will and it gave a dramatic dem-
onstration of the usefulness of the air-
plane in Latin-American communica-
tions.

These five flying doctors in their
seventeen-day tour visited eleven coun-
tries and in each of them established
organizations through which the med-
ical profession of the two Americas
may be brought closer. They covered
Central America and the Northern part
of South America thoroughly, consult-
ing with local physicians, giving advice
in public health work and visiting the
hospitals and clinics of the principal
cities on their route.

On the conclusion of the tour the
doctors agreed that the three main ob-
jects of their undertaking—to promote
better acquaintance among the medical
men of the Americas, to establish
branches of their organization in Latin
America and to perfect plans for the
second annual conference of the Pan-
American Medical Association in Pana-
ma—had been attained “far beyond ex-
pectations.”’ Beyond this the flying
medical squadron effectively drew the
attention of the physicians and sur-
geons of the countries visited to op-
portunities for research and study in
the United States which they had for-
merly sought in Europe.

CHEESE SELLING AS A CRIME.
It is not unusual for Americans to
complain of the laws and prohibitions
which complicate and restrict the even
tenor of their lives, but at least we
have not reached the point at which
selling cheese can be denounced from
the bench as “a very serious crime.”
Yet this is the rebuke, perhaps some-
what facetiously phrased, with which
an English magistrate recently accom-
panied the sentence he had to impose
on a shop-keeper found guilty of this
heinous offense. :
The explanation of why selling
cheese may be adjudged a crime in
England is to be found in the regu-
lations of the shop early closing act.
It is a law whose worthy purpose is
to protect shop assistants from over-

TRADESMAN

work, but it is described by the Man-
chester Guardian as “a measure which
permits the sale of margaine at certain
times but not that of cheese, which
distinguishes carefully between the
plum and the raspberry on one side
and the apple and the banana on the
other, which permits the public to buy
whiting and cod at times when they
dare not demand a skipper or a had-
dock, and which enables the smoker
to obtain cigarettes in a public house
up to closing time provided they are
released to him by a machine and not
by the barmaid.”

How the Mother of Parliament
came to be involved in such incon-
sistencies and contradictions while en-
deavoring to protect the shop assist-
ants we do not know, but it is a relief
to discover that lawmaking bodies
other than our own occasionally be-
come entangled in the web of their
own legislation.

SITUATION STILL “MIXED.”

Little but “mixed” can yet be used
to describe the general situation in
business and industry. There are con-
flicting conditions and trends which in
the aggregate probably testify that the
low point in the depression has been
passed but still make it uncertain
whether recovery is fully under way.
The employment report for this State
fully backs up the earlier forecast of
severe losses last month, and the state-
ment from Washington that conditions
are perhaps aggravated here by reason
of the flow of the unemployed to this
section is quite flimsy. The report is
based on factory employment and not
on account of the unemployed. That
the situation is serious cannot be ques-
tioned, and attempts to minimize it
are met with abundant proofs to the
contrary.

The evidences of increasing activity
in industry lend the hope. however,
that the peak of unemployment has
been passed. Steel operations have
gained still further. The automobile
sales outlook is reported as improving.
But in building the course of contract
awards so far this month has been 40
per cent. under a year ago. Building
material prices in tthe last week dis-
closed marked weakness.

Further losses in bank clearings out-
side of this city are still recorded. The
trend of car loadings, however, has
been upward, although the figures still
run well under a year ago. Commodity
prices continue to move lower, and it
is doubtful whether much business re-
covery will be seen until this decline
is checked.

 

 

ICE CREAM AND PARITY.

Whatever may be the final agree-
ment reached at London, no more
startling news can be expected from
the naval conference than the report
of the British Admiralty’s most recent
order. We refer to the decree that
ice cream plants are to be installed on
all battleships and aircraft carriers in
the Mediterranean fleet and on all
cruisers as they are commissioned.

The innovation may have far-reach-
ing results. Already British naval
experts are wondering how it will af-
fect parity. It is not yet clear, how-

February 19, 1930

ever, whether the order was a clever
maneuver by which the British hoped
to bring the fighting strength of their
battleships up to the standard main-
tained by the crews of ours or the
Admiralty was forced to adopt the ice
cream policy upon the insistence of
the American delegation. We incline
to the latter interpretation, but the
question is really dependent upon
whether the British vessels are merely
to add ice cream sodas to their menus
or the sodas are to replace other bev-
erages.

In any event, we do not wonder that
experts declare that the navy is going
to the dogs. England would never
have survived the attack of the Spanish
Armada if the seamen of Elizabeth
had gone into battle on rations of ice
cream.

 

DRY GOODS CONDITIONS.

Weather conditions more favorable
to business had the usual stimulating
effect on retail trade during the week
in many sections of the country and
sales totals are improved. Local stores
report some of the best results since
the last spell of activity after the holi-
days and the orders received in the
wholesale markets reflected great trade
activity. Special sales in home fur-
nishings attracted fair response and
the business done on dress accessories
has been quite satisfactory.

The February volume of retail sales
so far, however, is probably lagging
well under the level of a year ago in
most territories. The combination oi
widespread unemployment, farm prod-
uct depression and unfavorable weath-
er is responsible. The January report
on department store sales disclosed the
toll taken by these adverse influences,
particularly the part played by the
weather. The declines in farming dis-
tricts and in those regions that suf-
fered from severe storms were matked
and brought the average for the coun-
try 2 per cent. under sales in January,
1929.

 

THE WHISTLER’S RIGHTS.

Judge Edward Strasse, in East
Orange, must have been raised in the
country. He believes in whistling, at
least such whistling as is necessary to
drive away the pangs of loneliness.
Even whistling on a street corner at
midnight is no crime, Judge Strasse
declared when he released Edward
Murray, who had been arrested no that
charge. Perhaps the fact that April is
just around the corner had something
to do with the Judge’s decision. For
no April is complete to those beyond
the pavements and row houses with-
out its overalled lad striding across
the greening fields with his red lips
puckered to a lilting air. And who-
ever plowed corn or brought home
the cows without trilling at a flock
of blackbirds or merely whistling, as
the offending Mr. Murray said, to keep
himself company? Why, even the
world of musical composition recog-
nizes the whistler’s right to life, lib-
erty and the pursuit of tonal happiness.
Didn’t Arthur Pryor give the world
that band classic, “The Whistler and
His Dog?”

29 AU A POMC II EMI EI A

 

 

 

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Me

 

 

 

 

 

 

 

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I ir a

iain

emcee cancec eens

February 19, 1930

MICHIGAN

TRADESMAN

9

 

OUT AROUND.

Things Seen and Heard on a Week
End Trip.

About a month ago I availed myself
of the opportunity afforded by this de-
partment to suggest that the country
newspapers of Michigan set an exam-
ple for their fraters in other states by
refusing to accept the cut-rate an-
nouncements of the chain stores. I
went so far as to state that if the news-
paper publishers failed to do this and
the chain stores succeeded in making
good their threats to completely dom-
inate the local mercantile situation in-
side of ten years, newspapér properties
in the country towns of Michigan
would not be worth ten cents on the
dollar. Strange to say, I do not re-
ceive so universal a response of an
affirmative character to this subject as
I expected. The flesh pots of Egypt
are apparently too attractive to justify
the publishers in accepting my conclu-
sion or agreeing with my prediction.

 

Among the newspaper men I ap-
proached on the subject was Len. W.
Feighner, of Nashville, Field Director
of the Michigan Press Association, to
whom I wrote as follows:

I have been thinking for some
months that I ought to write you
along the lines of the topic I touch on
somewhat briefly in Out Around this
week on unified action on the part of
the country weeklies of Michigan to
refuse advertising from the chain
stores.

Unless they take decisive action on
this subject AT ONCE, they will soon
see their newspapers depreciate in
value and also realize that their earn-
ing capacity has suffered much diminu-
tion through the abandonment of busi-
ness by independent merchants.

If every country newspaper in Mich-
igan would take an advanced stand in
this matter we would have the chain
stores whipped to a finish.

The Cedar Springs Clipper has al-
ready announced that it will accept no
more advertising from chain stores;
also the East End Advocate of Grand
Rapids.

How do you stand on this subject,
which I consider the most important
topic which has ever confronted the
country press of Michigan?

To this letter I received the follow-
ing reply:

Lansing, Jan. 28—This* chain store
proposition is rather a complex one
and it is rather difficult for me to see
clearly as to the outcome. I am not
at all satisfied that you are right in
regard to the right of a publisher to
refuse this advertising without jeopar-
dizing his postal privileges. I am fully
aware that a publisher may decline
cigarette or tobacco advertising, liquor
advertising. patent medicine advertis-
ing, or as you did, may refuse to carry
financial ‘advertising if he has good
reason to doubt the value of the ad-
vertised product, but this chain store
proposition goes a_ step farther. I
would like to see a ruling by the
postal department on it.

I had a hot argument several years
ago with a Battle Creek bank which
desired to advertise in the Nashville
News. which I then owned. I refused.
on the ground that it was against a
life-long policy of refusing advertising
from outside towns which competed
with establishments in my own town.
I rather hoped they would take the
matter up with the department. as they
threatened, but they never did so.

This is a live topic for discussion

among the weekly newspaper publish-
ers of the State, but they are by no
means in unison on the subject. A
publisher who has two or three chain
groceries carrying large advertising
space, in a town where the grocers
never spent a cent with the newspaper
before the chain stores came, is rather
shy about ditching a revenue of. a
hundred dollars a month, or more.
which may mean to him the difference
between a surplus or a deficit, and es-
pecially if he has good reason to be-
lieve that if the chain stores moved
out their advertising would not be
replaced by the local groceries.

I have no doubt the question will be
settled rightly in the course of time,
but it will take time. It can’t be solved
or settled off hand or without a great
deal of careful consideration.

Len W. Feighner.

To the above letter I replied as

follows:

Grand Rapids, Jan. 31—My dear Mr.
Feighner—I am this day in receipt of
the following ruling from the Third
Assistant Postmaster General.

Washington, Jan. 29—In reply to
your letter of the 21st instant, you are
informed that the publisher of a pub-
lication admitted to the second class
of mail matter is under no obligation
to accept advertisements, so far as the
postal laws and regulations are con-
cerned. F. A. Tilton,

Third Assistant Postmaster General.

Your letter is somewhat disappoint-
ing to me, because I really thought
that your vision would show you that
we have reached the parting of the
ways on this subject—that the country
newspaper men must aligh themselves
on the side of their own home towns
or see their communities shrink in
volume, deteriorate in importance and
cease to be attractive and prosperous
for independent merchants and country
newspapers.

The manner in which newspapers in
general take the yoke placed on their
necks by the chain stores and refuse
to publish anything about the arrest
and punishment of chain store man-
agers who are detected in giving their
customers short weight, short change
and adding items to-list of purchases
which are not delivered is enough to
make any decent newspaper man heart-
sick. The entire chain store situation
is permeated with fraud and flagrant
dishonesty. Any former employe of
the chain stores can reveal truths about
the instructions they received when
connected w'th the chains which will
make your hair stand on end.

Because I know you want to be fair
and not fiddle while Rome is burning,
I still hone to see you right about face
on this important subject before we
are all pauperized by the ultimate out-
come of chain store dominance.

E. A. Stowe.

Herman Roe, Field
Director of the National Editorial As-
sociation, who also publishes a news-
paper at Northfield, Minn., who replied
as follows:

Northfield, Minn., Feb. 7—You are
correct in assuming that I would be
interested in the campaign you are
conducting relative to chain store ad-
vertising. I am not sure, however,
that I can go with you very far in this
campaign. I realize the threat exists
which you point out in your letter but
if it’s to be realized it means that the
chain store will completely monopolize
the small town field and I am not pes-
simistic enough to believe this is likely
to happen.

The chain store system has had a
remarkable development in the past
decade but in my* opinion it-is never
going to supplant the independent
merchant. It will have a tendency to
eliminate the inefficient independent

I also wrote

merchant and to energize those who do
survive this and other competition.

In my own field here in Northfield
I welcomed the advent of the first
chain grocery store. Previous to that
time Northfield, in common with prac-
tically all cities, had too many grocery
stores. We had ten, all independently
owned and in 90 per cent. of the stores
they were operated by shop keepers
and not aggressive merchandisers.
Only one used newspaper advertising
space at all and I knew that the chain
grocery store would wake up this dead
timber that we had in that one depart-
ment of our community department
store. Previous to the advent of the
chain grocery Northfield had the rep-
utation in this trade area of being high
priced, that largely due to the prices
charged for necessities such as certain
staple food products and meats. That
condition has been changed. Another
result has been that the Northfield
News is now carrying the advertising
of a number of our groceries and meat
stores, all but two of these being lo-
cally owned,

While granting that the growth of
the chain system both in retail mer-
chandising and in banking creates a
very serious situation for the small
town, I cannot agree with you that it
is so serious a threat that unless the
country newspapers take a_ strong
stand on your suggestion they are
doomed to disaster.” It is a subject
that deserves discussion and with your
introduction I may use the columns
of the Bulletin to encourage such dis-
cussion, Herman Roe,

N. E. A. Field Director.

Feb. 6 I wrote T. O. Huckle, pub-
lisher of the Cadillac Evening News,
as follows:

My dear Mr. Huckle—I am pleased
to receive your subscription to the
Tradesman, because I believe you will
find many things in our paper which
will interest you, esnvecially the sug-
gestion [I am making to the country
press that they decline to accept ad-
vertising from chain stores on the
theory that if the chain stores gain
the supremacy the town goes down
and the country newspaper goes down
with it If I see the future—and I
think I see it aright—the country pa-
pers of Michigan will not be worth ten
cents on a dollar ten vears hence un-
less the activities of the chain store
along monopolistic lines are checked.
You may not agree with me. I pre-
sume there are other good fellows
who are of the same mind you are,
but I have been intimately connected
with the retail trade for sixty years,
either as a clerk in a store or as pub-
lisher of a trade paper catering to the
retail trade. Because of this  sirty-
year experience. I think I can dip. into
the future as far as anyone of whom
I have any knowledge.

E. A. Stowe.

To this letter I received the follow-
ing reply under date of Feb. 11:
Dear friend Stowe:

I have your letter of Feb. 6 and it
seemed good to see that familiar sig-
nature as it brings back memories of
a man who has been pioneering for
the betterment of the retail merchant
ever since. he left Reed City nearly
sixtv years ago to cast his lot in Grand
Rapids.

I have read with interest your eight
points enumerating your accomplish-
ments and you are to be congratulated.

While I do agree with you in a great
deal in what you have had to say con-
cerning the chain store situation I am
afraid you are missing the most vital
angle of the whole situation — the
apathy of too many of the owners of
“home owned stores.”

To back up this statement may I
state that many many local merchants
are too afraid to launch out for more

progressive business methods. Ever
since the holidays I have been talking
with a number of our local merchants
relative to putting on sales and clean-
ing up their overloaded winter stocks.
About the only come-back that I have
received is that times are too quiet and
it would not pay me as people do not
have the money. The enclosed news-
paper clipping plainly answers their
argument in that with exclusive news-
paper advertising the Cadillac Mont-
gomery Ward store, last Saturday, had
the second largest cash day business
since the store opened in Cadillac in
1928.

If more local merchants, instead of
all the time harping at chain stores.
would wake up themselves and use
more progressive business methods
they would be much further ahead.
How many of the proprietors of home

owned stores actually have modern
store fronts, attractive window dis-
plays, proper lighting, pleasing and

alert clerks, well displayed merchandise
and. above all, up-to-the-minute mer-
chandise? It seems to me that the
home owned stores can well afford to
spend many hours in analyzing these
points in connection with their own
steres. :

Too often the local business man
looks askance at the newspaper pub-
lisher when he goes in to talk adver-
tising and merchandising problems
with him, instead of realizing that: the
live newspaper man of to-day gets out
in other communities and realizes a
great many things which are taking
place, whereas too many proprietors
of home owned stores are willing to
sit back and rest on their oars, instead
of getting busy in pulling the boat
(their business) upstream.

Now please do not interpret this
letter as taking the part of the chain
store, but rather a plea on behalf of
the home owned stores to wake up
and meet modern day competition.

T..O. Huckle.

Anent the above the following letter
comes to me from a leading independ-
ent merchant of Cadillac:

Cadillac, Feb. 14—T. O. Huckle,
publisher of the Evening News, was in
my place of business yesterday and he
told me that he had written you a let-
ter telling vou why independent mer-
chants did not do more business. He
also told me that he had just gotten
a $300 check from Montgomery Ward
& Co. for his last month’s business
with them. The fact’ of the matter is,
he is strong for the chains and is just
trying to cover up, so I am writing
you and also sending you some of his
papers. so vou can answer him prop-
erly. Better tell him that he had bet-
ter take a photo of some of those
checks, for they won’t always last. In
these papers you will find that he
prints some advertisements which I
believe would make him liable before
the Federal Trade Commission. The
one on tires for Montgomery Ward,
Home Owned Stores for the “R’s, also
note deception where he shows where
J. C. P. Co. spent $2,303,268 locally.

When Mr. Huckle came to Cadillac,
he had a great aversion to what he
called free advertising and would not
mention the name of any business
place. He would say so and so has
accepted employment at a local busi-
ness place or is on a vacation or home
sick, but now he has his local depart-
ment full of chain stores, even on the
front page. I am sending you some
papers and will mark same. The one
on the “R” home owned store I sent
to the Federal Trade Commission.
That is changed.

The past few davs he has had his
local department full of people working
at Wards, but where one is on a:vaca-
tion from an independent store he does
not make any reference thereto under
any circumstances, The same has hap-

 

10

pened at Wards and will happen again.

 

I have carefully scanned the papers
sent me by my correspondent and am
frank to admit that they disclose a
disposition to favor the chain stores
which must be anything but agreeable
to the independent merchant and civic
well wishers of Cadillac. The city of
Cadillac has come to the parting of
the ways, due to the fact that the tim-
ber interests in that vicinity are near-
ing exhaustion. Because of this con-
dition, every loyal citizen of Cadillac
must bend every energy to keep the
city from going down hill. The most
essential feature which exists in Cad-
illac at this time is to keep every dol-
lar made in the city at home and keep
it constantly employed. The chain
stores and Montgomery Ward & Co.
are the greatest menace which con-
front the city, because every profit dol-
lar they make in the city goes out of
town once a week — NEVER TO
RETURN. In crying down the ef-
forts of the independent merchant to
serve his community the best he knows
how and in extending outstretched
hands to commercial vultures to rob
the people of their birthright, Editor
Huckle places himself in opposition
to the city’s best interests and allies
himself with the enemies of progress
and advancement. No forward step
can be taken by Cadillac so long as
the editor of its only daily paper con-
tinues his unholy alliance with the
cohorts of ruin and disaster. I am
sorry to be compelled to utter such
condemnatory words in connection
with any man—much less an excep-
tionally able man like Mr. Huckle,
who has previously scored outstanding
successes in the publishing business in
other localities and who could, if he
would. be the Moses who could lead
his town people out of the dismal out-
look which now confronts them—
through no fault of their own. In
taking the stand he does he is like the
man who permits the dollar at the
end of his nose to obscure the moon
of gold further on.

 

Leon Foster, manager of the Qual-
ity store, at Blanchard, writes me as
follows:

“We appreciate your interest in the
independent merchant and depend on
you to keep us informed about crooks,
etc., who are preying on the business
We feel we could not get along
in business without the information the
Tradesman furnishes us.

“What do you know about the R
stores? We have the opinion that they
are similar to the other chains. Only
they get the merchant in on it and let
him down, get him to run the store to
give the public the idea it is a home
owned store. fire him if they see fit
and he finds himself out of business
and money, too.

man.

“If we understand aright the mer-
chant sells his own store and buys
back, not stock in his store, but in the
R Stores, Inc., so he is only a stock-
holder in the entire chain. So the store
is not home owned at all.

“Perhaps it would help out if the

MICHIGAN

public knew these things if they are
true as we hear them.”

I think Mr. Foster has described the
situation with great accuracy. It is
preopsterous to refer to an R store as
a home owned establishment, because
it is neither owned or managed by
home people. A controlling interest
is owned in Detroit. Instructions re-
garding the conduct of the store em-
anate from Detroit. The manager of
the R store is bound down with rules
and regulations quite as irksome as
those which define the duties of an
A. & P. or Kroger employe.

 

The Grand Rapids City Commission
did a courageous act Monday—consid-
ering the nearness to election—in vot-
ing a reward of $500 for the apprehen-
sion of the person who bombed two
moving picture houses within fifteen
minutes of each other early Sunday
morning. If the Commission had
meant business, it would have voted
to place $500 in the hands of Superin-
tendent of Police Carroll. He would
have gotten action inside of a week,
because he knows where the bombers
make their headquarters and the unions
which employ them to destroy the
property of non-union employers. The
Detroit typographical union had a
thug of that type in its regular payroll
for several months. It had a regular
schedule it paid for breaking an arm,
causing total blindness or crackirg a
head. This information was embodied
in the reulgar record books of the
union. The books were seized by the
police department and photographic
copies of the records are in existence.
The same tactics are employed by
every union organization. The man
who joins a union automatically be-
comes a liar, a thief and a slugger—
or an employer of sluggers. He takes
an iron-clad oath which effectually pre-
cludes him being a Christian or a
patriot.

 

The penalty for selling short weight
goods is $20 to $100 for each offense.
An A. & P. manager at Morenci is
found to have ninety-eight packages of
short weight goods in his store which
he has put up for the afternoon trade
—and the criminal settles the charge
against him for $26. If he had been
fined the limit of the law ($100 for
each offense) he would have had to
pay $9,800, instead of $26. What kind
of law enforcement is it that lets a
self-confessed thief off on the payment
of 27 cents for each offense? If a boy
had entered the store and stolen a dol-
lar out of the cash drawer or a package
of goods off the counter, he would
have been sent to the reform school
until he was of age. If a man had
committeed the same crime he would
have received a still longer sentence
in a penal institution. What is there
about the cheap crooks who are made
thieves by their chain store employers
that they should get off by the pay-
ment of 27 cents per crime when the
law makes the offense punishable by a
fine of $20 to $100 in the discretion of
the justice of the peace?

The whole matter reverts back to
the weak kneed official who works up

TRADESMAN

the evidence and prosecutes the vio-
lation, the fool justice who tries the
case and the merchants who stand
back and fail to insist that every vio-
lation of the weights and measure law
be adequately punished, instead of
being so treated as to become a mock-
ery of justice.

The writer has no patience with any
officer of the law who trifles with
criminal statutes in this manner. If
the independent merchants who live
in towns where these wretched fiascos
are constantly taking place would do
their full duty in the premises we
would have the chain stores whipped
to a finish inside of six months.

E. A. Stowe.
—_22>___
Late News From Black Lake.

Holland, Feb. 17—Owners of radios
listened to an address delivered by an
able speaker on Friday night, Feb. 15,
on the subject of chain stores. The
speaker quoted liberally from pages
of the Michigan Tradesman. Last
night Charles Langelein, of the Hol-
land Furnace Co., in an address before
300 merchants and their guests read
an article published in the Michigan
Tradesman on the subject of inatten-
tion to customers bv sales persons and
commented thereon. He urged hear-
ers to give more attention to the con-
duct of sales persons.

Ladies who have examined stocks
in the Montgomery Ward store state
that the goods offered contain little
value aside from their cheapness.

At one large store, the owners of
which are said to be over pious, the
shades of windows are tightly drawn
on Sundays and at night, concealing
their contents. Other stores, notably
the chains, expose contents of win-
dows at all times.

February 19, 1930

Warm Friend Tavern furnished food
for 150,000 persons during the year
1929. Linen and table ware were
stolen, dishes and glassware broken,
food spoiled or wasted and yet a satis-
factory profit was realized from the
service.

Mrs. Charles A. French, wife of the
publisher of the Daily Sentinel, is
spending the closing winter months
with the family of her brother, W. S.
Burns, in St. Petersburg, Florida.

Two former preachers of churches
in Grand Rapids, James Mayer, Re-
formed, and Dr. I. C. Willits, Metho-
dist, are pastors of important church-
es in this city. Dr. Willits supervised
the erection of the First Methodist and
Mr. Mayer the Bethany Reformed
church in Grand Rapids.

Arthur Scott White.

——_——_»- -___
When On Your Way, See Onaway.
Onaway, Feb. 18—That’s what

George Abbott, of Grand Rapids, did,
slipped into Onaway and visited over
Sunday with his parents. His bulky
240 pounds avoirdupois makes quite a
showing while trying to manipulate a
slippery pavement.

Anyway, between twelve and
twenty-two below zero has been popu-
lar around this section the past week.
World of snow, icy pavements and a
good old fashioned Michigan winter
keeps things moving and no com-
plaints. Such weather helps in the ap-
preciation of the coming spring.

No robins have been bold enough to
show the color of their breasts up here
yet. The chic-a-dees, together with
bluejays, downy and_ hairy wood-
peckers seem to predominate among
the welcome varieties. The usual
flocks of snow-birds grace the snow
covered fields, while the evening gros-
beaks and purple finches are not as
plentiful as during previous years.

‘Squire Signal.

 

tody is ours.

 

As Your

AGENT

We can relieve you of all the
routine care involved in the owner-

ship of your securities.

Your securities are yours, always
immediately available, but the re-

sponsibility for their care and cus-

GRAND RAPIDS TRUST CO.
Grand Rapids, Michigan

 

 

 

 

 

 

 

 

 

 

 

 

February 19, 1930

If It Is Time For Action, Why Not
Act?

In the February 12 issue of the
Michigan Tradesman appeared an ar-
ticle headed, “Now is the Time For
Action,” and signed by my good
friend, Herman Hanson, Sec’y. I
think Mr. Hanson has analyzed the
situation and stated most of the facts
in fairly comprehensive fashion. He
states that while some have battled at
the syndicate mergers consistently,
even in times past, Mr. Stowe may
well be conceded to be the pioneer in
this work. One or two community
papers in Grand Rapids labored along
this line, one even as far back as
eleven years ago, and is still at it
hotter than ever.

Mr. Hanson states retailers are re-
porting increases in their sales exceed-
ing last year, and adds “finally the
worm is turning.” Then he asks a
very pertinent question, or rather sev-
eral of them, namely what are retailers
doing and going to do, to keep busi-
ness coming? What will be the re-
action when the public is fed up on
radio programs and isn’t the price
tag to continue as the apple in the
Garden of Eden, tempting the public
to another fall? Isn’t the public apt
to forget easily?

Mr. Hanson wisely suggests the
value of strong Better Business organ-
izations. Now I trust I may be par-
doned for carrying this matter along
a step farther. The Michigan Trades-
man is a trade journal, a text book for
better business methods. In such a
journal it is permissible to meet deal-
ers on a level plane, face to face with
frankness, provided what is said comes
in a spirit of helpfulness.

I hold no brief for the much radioed
MMM, emanating from the South.
Still Henderson seems to see the light,
as does Mr. Hanson in regard to or-
ganization. When seventy-five to 200
merchants band together in one town,
in many states, and cough up $12
apiece to join any anti-chain organiza-
tion there should be hope for more
intimate, local organizations. The re-
tail association of Grand Rapids should
number as active members’ every
legitimate dealer in every line in the
city.

In regard to having the public fed
up on radio programs it is certain that
with the coming of summer any and
all radio efforts will wane. Many folks
own no radio, many do not happen to
listen in at the hour the anti-chain
messages are on the air. Hundreds
turn the dial on practically all “speech-
es’ or “talks.’ This leaves a vast
audience not getting the compelling
truths sent out by WASH, KWKH
and some other stations here and
there. Summing up all angles of the
question, it would seem that we must
revert to the newspaper as one answer
to the problem of keeping the public
constantly informed as to the truth.

I publish a community newspaper.
I am’ devoting columns to the anti-
chain fight with real results reported
throughout the territory. Other com-
munity papers and many country
weekly papers are doing good work
along this line, reaching a large
audience missed by the radio. It all

MICHIGAN

helps. I am certain—not because I
am a newspaper man, but from ex-
haustive research, enquiry and reports
received, that if the retailers would
combine on consistent, steady news-
paper space it would go far toward
maintaining steady interest. Frankly,
the majority of retailers are not-profit-
ing by the chain store example of
newspaper advertising, any more than
they have profited by examples of
better store displays, store arrange-
ment and elimination of waste. The
expense for, say a group of twenty-five
or thirty independents, to use a full
page in any weekly paper would be
negligible. It is, of course, up to in-
dividual firms to figure out their own
particular advertising.

In regard to the price tag tempta-
tion the Capper-Kelly bill is going to
aid retailers materially. Nationally
advertised, established brands will not
be available for “cut bait” if this bill
goes into effect. If the Packer’s Con-
sent Decree is not modified and the
Capper-Kelly Fair Trade bill enacted,
those chain syndicates now capitaliz-
ing on the millions spent in National
advertising by price cutting methods
will lose their most effective appeal to
a misinformed and misled public mind.

Mr. Hanson has rightfully proclaim-
ed this as a “time for action.” One way
is to immediately get in touch with
our senators by mail, in favor of the
Capper-Kelly bill—it is known as
House Roll No. 11—as the bill is out
of committee, reported favorably and
recommended for enactment. This is
a concrete way retailers all over Mich-
igan, Indiana and Ohio can act at
once. Just a letter or postal to your
congressman or senator, and say “Pass
the Capper-Kelly bill.’ That will
smear up their price tags.

It is up to independents in all lines
to show definite appreciation of the
efforts being made for them. Many
of them have not contributed one cent
to any of the agencies engaged in the
fight. “Human sponges.” But if they
are good sponges—no matter. But play
fair, independents. When you land
some of the former chain customers
make them like your way of doing
business so well you won’t need to
worry about the future. But do not
forget that both John Wanamaker and
Marshall Field held out as a maxim
for successful retailing, “Use the news-
papers.” They might have added un-
der existing circumstances—use the
newspapers which play the game with
you. Hugh King Harris.

> + 2
Big Business.

A few years ago a man with a big
stick, was ‘by the hand that guided this
Nation through the years, placed at
the head of this Nation, for a purpose.
The trusts held the Nation in their
grip, but President Roosevelt broke
that grip. To-day a mightier and pos-
sibly, more powerful, gigantic force
has organized to bring this Nation in-
to a bondage never before dreamed of.
Big businesses have been shown up as
leaders in law violation as well as in
attempting to centralize ail business in
Wall street. They blind the eyes of
the people by trying to convince them
that they were saving them money.

But the important thing is, what

TRADESMAN

would be the result if these forces
were successful? Our country would
be in the grasp of powerful forces that
would make our people simply slaves
to the great money power of Wall
street. But again a real leader, W. K.
Henderson, has sounded the battle cry
and with the forces under President
Hoover, brings big business firms to
account. The people have awakened
to the danger and the American people
will throw off this yoke and assert
their independence and keep this coun-
try for the generations that are to
come.—Saranac Advertiser.

—_—__+++___
Business Articles Bite Deep.

A friend sends the Tradesman a let-
ter he recently received from Paul
Findlay, the highest priced trade paper
contributor in the United States, con-
taining the following paragraph:

“Tt is both my thought and in line
that specialized
magazines lose much force through
too strict specialization. For example:
Michigan Tradesman is one of the
most influential papers anywhere in the

with my experience

il

trade field—perhaps the most influen-
tial single one of all. The central rea-
son for this is that it carries material
of interest to all from all angles. It
does not stop at business. It is a
family weekly visitor
which may well be about the only gen-
eral reading that goes into many
homes, both large and small. Hence
its BUSINESS articles bite particular-
ly deep.”

magazine, a

—_—_»~-+____

Summer Hardware Orders Start.

Hardware jobbers are beginning to
show an interest in Summer special-
ties and have placed some small orders
in the market this week. One-gallon
thermos jugs for the use of motorists
and small-sized thermos bottles for
homes have been purchased.
toward the end of

Delivery
next month has
been specified. Styles and prices in
the thermos lines show little variation
from last year. The early orders,
however, are said to be smaller than
they were a year ago. Retail buyers
are not expected to start ordering for

several weeks.

 

From

GRAND RAPIDS to:
EAU CLAIRE, WIS. -
IRON RIVER, MICH. -
MARQUETTE, MICH.
NEGAUNEE, MICH. --_----
SAULT STE. MARIE, MIC
SPRINGFIELD, ILL. -_-

‘o 7:00 p. m.

 

 

“T just arrived, Sue”

Let your family hear from you each day you are away from
home. A long distance telephone call is reassuring and
satisfying. The races are surprisingly low.

a. 50 or less

you can call the following points and talk for THREE
MINUTES.

Ho ae
Se ee ee
MACKINAC ISLAND, MICH. -_----

The rates quoted are Statson-to-Station Day rates, effective 4:30 a.m

Evening Statton-to-Station rates are effective 7:00 p. m. to 8:30 p. m.,
and Night Station-to-Station rates, 8:30 pb. m. to 4:30 4 m.

The tastest service 1s given when you turnish the desired telephone
number. If you do not know the number, call or dial “Information.”

MICHIGAN BELL
ETLEPHONE CO.

Day.
Station-to-Statio
Rate
$1.50
_ 1.45

1.45

one : a  1Ae

ee

 

 

 

12

FINANCIAL

Review of Business Conditions in
Michigan.

A number of developments in recent
weeks lend support to the belief that
recovery from November and Decem-
ber industrial activity and
trade may be more rapid than from
the 1921-22 depression, according to
Dr. Ralph E. Badger, vice-president,
and Carl F. Behrens, economist, of the
Union Trust Company, Detroit. In
January the volume of bond issues
was nearly normal and proceeds of
these issues should, in large part, find
way into the labor and materials mar-
kets. The daily rate of steel ingot
production, usually considered a good
barometer of increased 21
per cent. in the initial month of 1930
December, 1929.
This series is usually higher in Janu-
ary than in the previous December,

lows in

business,

as compared with

but the increase is normally only
about 12 per cent. The automobile in-
dustry also showed a greater than
normal recovery in January. The

seasonal factor in this series normally
calls for an increase of about 5 per
cent over December production, and
this year production increased from
120,060 to 300,000 passenger cars and
_ trucks.
Of more significance than any of the
preceding developments was the re-
duction last week of the rediscount
rate at the New York and Chicago
Reserve banks from 4% to 4 per cent.
Although following closely a decrease
of the Bank of England’s rate from 5
to 4% per cent., the downward revision
in the domestic rate is to be found in
the declining price level. Such a re-
duction, it is hoped, will arrest the
price decline which has persisted al-
most without interruption since late in
July, 1929, and which has amounted in
that period to about 8 per cent. for all
wholesale commodity prices. Al-
though the decrease carries with it the
threat of increased speculative activity
there is, no doubt, hope that the les-
sons of the final months of 1929 are
still well enough remembered to pre-
vent any radical departure from a real
business basis for stock price advanc-
The de-
crease in the discount rate may also

es in the immediate future.

provide additional stimulus to the bond

market and thus make it easier to
float the new issues from which funds
are to be derived for carrying out

President Hoover's program of indus-
trial stabilization and reconstruction.

Recovery in the stock market has
been rapid, especially during the last
There is still enough un-
certainty in the industrial situation,
however, to raise some doubt as to the
extent to which this advance will con-

fortnight.

tinue.

In general Michigan business, as in-
received from a
other indus-

dicated by reports
number of bankers and
trial leaders in the State, has recov-
satisfactorily during the

Recovery in the auto-

ered
past

quite
month.

mobile industry has been rapid, pro-
duction during the month of January
being estimated at 300,000 as compared
with actual production of 120,000 cars

and trucks in December and 401,000

MICHIGAN

in January, 1929. Relating January,
1930, production of the several manu-
facturers to January, 1929, one finds
a wide variation of the ratios. For
one of the largest producers of low-
price cars production is 85 per cent.
of its January, 1929, output. On the
other hand, another producer of cars in
the low-price class, and cars in the
medium-price range as well, cut its
schedule to 26 per cent. of its January,
1929, rate of operation. In general,
output for the other important pro-
ducers of motor cars in January was
at 70 to 75 per cent. of the January,
1930 production. Production in the
first week of February made further
gains, almost equalling 1929 produc-
tion for the same period.

Reports from furniture producing
centers indicate manufacturing activ-
ity at present as below normal but im-
proved over 30 days ago. The tenden-
cy for farmers to use more and more
machinery, thus supplanting high cost
labor, and increasing profits by de-
creasing cost of production, finds re-
flection” in the normal operations of
farm implement manufacturers at this
season. Cereal manufacturers are still
producing at near capacity and Battle
Creek is said to be one of the bright-
est spots in Southwestern Michigan.
Paper mills in one part of the State
are operating part time only but con-
ditions generally in the industry are
only slightly below normal for this
time of year. The status of the chem-
ical industry is good, operations hav-
ing been curtailed very little in the
period since the stock market collapse.

An enumeration of the reports from
cities in Lower Michigan shows about
65 per cent. reporting business as be-
low normal but a large number of
these indicate a steady improvement
since the first of the year. In the
Upper Peninsula, conditions appear to
be much better. Logging is going
ahead at full pace, mines continue to
operate at a high rate and saw mills
in one center are working overtime.

Electric power production for two
of the principal producers of electrical
energy in Michigan amounted to 124
million kilowatt hours in January as
compared with 160 million a year ago
and 103 million in December, 1929.
Building activity in the State is very
definitely depressed. Building per-
mits issued in Detroit during January
were only 62 per cent. of the value of
permits issued a year ago, and for a
number of cities outside Detroit the
figure is about 30 per cent.

The situation in agriculture varies
in different sections of the State ac-
cording to the kind of commodity pro-
duced, but in general the farmers’ in-
come will be lower this year than last.
Potato prices have been very unsatis-
factory and probably 50 per cent. of
the 1929 crop still remains to be mar-
keted. The cost of milk to the con-
sumer has been reduced recently, and
this will naturally result in lower re-
turns to the dairy farmer. Nor can
he look to the butter market for re-
lief since butter prices also have drop-
ped because of an accumulation of
large stocks of butter in the last few
months. The position of the grain
farmer is not much better than that of

 

February 19, 1930

TRADESMAN

I> One: up-

on a time, you went
to your banker for
accommodation...
now you go to him
for service. And the
whole evolution of
banking, as con-
ceived by the Old
Kent, lies in that
difference. Do you

0LD
KENT
BANK

S—= 6

know just how far
the Old Kent goes to
serve you? If you
don’t, why not find
out? An investiga-

14 OFFICES
RESOURCES OVER

$40,000,000.00

tion might prove

 

 

 

lastingly profitable!

 

 

 

The Measure of a Bank

The ability of any banking institution
is measured by its good name, its financial
resources and its physical equipment.

Judged by these standards we are proud
of our bank. It has always been linked
with the progress of its Community and
its resources are more than adequate.

h

GRAND RAPIDS SAVINGS BANK

“The Bank Where You Feel At Home”

i

16 CONVENIENT OFFICES

 

 

 

 

 

 

 

 

 

 

 

 

 

 

February 19, 1930

MICHIGAN

 

TRADESMAN

13

 

other farmers for grain prices have
weakened considerably since the first
of the year. Cattle feeders will find
their profits cut by the fall in livestock
prices.

The employment situation the Up-
per Peninsula has not been serious all
winter, and conditions in Lower Mich-
igan show some improvement over
November and December. In Detroit,
about 8 per cent. more people are gain-
fully employed than in December and
this may be taken to be the amount of
improvement in other automobile
manufacturing centers, such as Flint,
Pontiac and Lansing. It is of interest
to note that whereas most of the re-
ports received indicate employment as
less than a year ago, a large number
state that employment is increasing.

The inclement weather of the mid-
winter months has caused sales of win-
ter goods to be very satisfactory. In
other branches of retail trade business
has been only fair. Of the 62 reports
received on retail trade only one show-
ed conditions better than normal. A
large number of areas report slow col-
lections. Wholesale trade has im-
proved greatly as compared with con-
ditions in November and December.
Spring buying by the retail group is
said to be very little below a year ago
and collections have been good.

Little improvement in the money
situation has occurred since the first
of the year, although the normal
liquidation of short term paper used
to finance holiday trade, has occurred.
The areas which have funds insuffi-
cient to meet local needs are located
in the manufacturing sections of the
State, none of the Upper Peninsula
reports indicating such a condition.
Out of forty reports dealing with the
borrowing situation only two show
conditions as poor, seventeen indicate
a normal demand for funds and
twenty-one a big demand. This de-
mand for funds would seem to indi-
cate a rather optimistic view of the fu-
ture by such borrowers. Local money
rates should eventually become easier,
reflecting the reduced rediscount rate
at the Chicago Federal Reserve Bank.
At present, however, there is little
change over a year ago.

Any forecast of Michigan business
for the next month or two must, of
necessity, be made with the seasonal
characteristics of the automobile in-
dustry clearly in mind. During the
last seventeen years total production
of passenger cars and trucks in the
United States in February has regis-
tered a gain over January sixteen times
and equalled it once. In the same
period March production has exceeded
that of February without exception. In
nine years of the seventeen the peak
of production has been reached in
April and in three years it was at its
high point as early as March. Thus it
appears highly probable that further
improvement in Michigan’s chief in-
dustry will take place during Febru-
ary, March and April, and this should
reflect’ an improvement of general
business during that period.

Wayne W. Putnam,

Director Public Relations, Union
Trust Co., Detroit.

~- Develop -ability. by exercising it.

Same Old Stock Theory Holds.

Long before Edgar Lawrence Smith
became president of the Irving In-
vestors Management Company he
wrote a book on “Common Stocks as
Long-Term Investments” that im-
mediately attracted Nation-wide atten-
tion. In that original bit of research
work Mr. Smith, who, incidentally, had
started out to show the superiority of
bonds over stocks, discovered stocks
possessed some rather startling invest-
ment advantages over bonds.

Apparently the recent stock crash
has not changed Mr. Smith’s attitude.
In a recent talk before the Corporate
Fiduciaries Association at Boston, Mr.
Smith said: “The recent break in stock
prices, amounting temporarily to a
shrinkage of from 45 per cent. to 50
per cent. in quotations for industrial
stocks, has raised questions in the
minds of a few with regard to the
validity of what is sometimes referred
to as ‘the common stock theory.’ But
this rapid decline in prices, occurring
in the brief space of two months, has
disclosed nothing which differs from
past history of stock price movements.
It affects in no way the conclusions we
may have reached with regard to the
long term investment attributes of a
well diversified holding in carefully
selected common stocks.”

His argument is that those who have
held stocks for the last year and a half
or more have lost nothing in capital
value whereas their income actually
has been increased. Those who “have
held good stocks for longer than this
brief period still have a definite ap-
preciation in market value of their
holdings, as well as increased divi-
dends.”

What Mr. Smith points out is that
actual losses from the recent crash
were suffered primarily by those who
were speculating heavily on borrowed
funds and by a smaller number of
timid investors who bought near the
1929 highs and then were frightened
into selling during the panic.

Now this authority does not make
the mistake of saying that investors in
entering the market should completely
ignore the activities of speculators.

Even investors do not like to buy on.

an inflated price structure. Perhaps
the best way to recognize an inflated
price structure for common_ stocks
may be found by taking account of the
swollen volume of loans against stock
collateral at exorbitant rates of in-
terest.” Paul Willard Garrett.

{Copyrighted, 1930.]

> -+ 2 ____

Scale Cuts Overweight Losses.

A scale featuring a dial which ac-
cords over an inch to the registration
of a quarter of an ounce is being dis-
played. It.is designed to eliminate the
losses resulting *from overweight in
the manufacture or sale of bulk goods.
An error of either overweighting or
underweighting is visible at a distance
of thirty feet. The dial accomplishes
this by holding at zero when the exact
weight desired is balanced on _ the
weighing beam, and swinging to the
right for overweight and to the left for
underweight. The scale, the makers
say, requires no leveling or adjusting

_for different positions.

 

L. A. GEISTERT & CO.

Investment Securities

GRAND RAPIDS— MICHIGAN
506-511 GRAND RAPIDS TRUST BUILDING

Telephone 8-1201

 

 

GRAND RAPIDS NATIONAL BANK

is

 

 

 

oa ae. =a I ae
en nS te
aH - ON th UJ

Established 1860—Incorporated 1865 — Nine Community Branches

GRAND RAPIDS NATIONAL COMPANY

Investment Securities
Affiliated with Grand Rapids National Bank

 

 

 

 

 

Investment Securities

E. H. Rollins & Sons

Founded 1876
Phone 4745
4th Floor Grand Rapids Savings Bldg.

GRAND RAPIDS

Philadelphia
Los Angeles

-New York
San Francisco

Boston Chicago Denver

London

 

 

 

 

 

14

MERCANTILE OPPORTUNITY.

 

Its Application To Hardware and
Implement Dealers.*

In determining what opportunities
I, as an individual hardware dealer,
have in merchandising at a profit, I
must study my community and the
general trade area that I serve.

The average Henry Brown that I
am gives me no special advantages
over any of my competitors, I must
build up and maintain my business
with my own resources and the good
will of my organization towards my
customers.

Grand Rapids, the town in which
you are now visiting, is where I am
in business. As you know, it is a
town of about 200,000 population, and
the furniture capital of America. In
other words, a city where most of the
manufacturing is furniture. The town
also has a goodly number of other in-
dustries which makes it a conservative
town in which there are no real booms
or no real depressions.

We are only a few blocks from the
heart of the city in a district where
there is some manufacturing. Through-
out the city are many beautiful homes.
We are second in the United States in
home ownership. Naturally this cuts
down the floating population. Sur-
rounding our city is a favorable
amount of diversified farming.

I would class our business by say-
ing that the majority of our trade is
from the rural community, with a fair
amount of business from the individual
home owner and a small amount from
the manufacturer.

In a radius of four or five blocks
we have seven legitimate hardware
stores, one mail order house, several
individual paint stores and department
stores where household hardware and
kitchen supplies are sold. With these
condition to face we find it is neces-
sary for us to go to the customer,
keeping two men out continually, sell-
ing, spreading the gospel of good will
and collecting. They are equipped
with Model T pick ups, so they can
deliver merchandise as well as sell it.

We have a good dairy country with
its pure bred stock and a large area of
fruit farms which consist of apple,
peach and pear orchards. A number
of market gardens and greenhouses
warrant our having a seed department.
This gives us a variation in our class
of trade, one which is not dependent
on any one crop.

I believe in going after the business
that I like to sell and the class of peo-
ple I like to come in contact with. The
majority of our business, as I have
said, comes from the rural people. I
feel that I can get a larger volume in
the goods I like to sell than in mer-
chandise that I dislike to sell.

If a manufacturer wants to buy some
special machinist tool or something of
that order, he will go to my neighbor,
a block from me, as I do not fit in the
picture; but if a farmer comes to town
and wants to buy a hay loader, a mow-
ing machine, a roll of fence, a ton of
fertilizer, a power sprayer or some-
thing on that order, he would prob-

*Paper read at Michigan hardware con-
vention by Henry A. Schantz.

 

MICHIGAN

ably call on me and I am satisfied we
could serve him satisfactorily.

Having a fine fruit country, it is
necessary to have all types of sprayers,
both large and small. Not only do we
specialize in these sprayers, but we
believe in the repairs and service which
go with them. As it is necessary to
have spray machinery for these or-
chards, likewise it is necessary to have
spray material for them. We go to a
great deal of trouble to know just
what kind of material to use for the
different insecticide and fungicide
sprays which are necessary, also just
what the proper time is for the applica-
tion of these materials. We keep in
touch with our horticultural experi-
mental farm which is run by the State
for the purpose of advising the farmers
how to care for and spray their
orchards. In trying to make this ser-
vice complete we find that a good
many of the materials which are used
for spray, such as lime and sulphur,
arsenate of lead, black leaf 40, bor-
deaux mixture, arsenical and sulphur
dusts are materials which are sold
with small margins.

The question comes up, does it pay
to handle these materials? On the
other hand, how much money do we
spend on advertising to get our cus-
tomers in the store?) How much effort
do we put forth to sell loss leaders?
Then why shouldn’t we sell these
spray materials which go right hand
in hand with the sprayers and by so
doing get our customers constantly
coming in to us for their necessary
requirements?

Henry Brown, as a dealer, must
face the fact that it is not necessary
to have the same marginal mark up on
all classes of merchandise he sells.

In the present days of mail order
and chain stores we should keep every
department that has an element of
service. connected with it.

If Henry Brown has been selling
and installing furnaces,
sheet metal work, water systems, by
all means he should continue to do so.
Don’t take the line of least resistance
and get the idea that selling goods in
the front of the store should make your
living. Our best tie-up with our cus-
tomers is the service which requires
set up and installation by trained men
in their respective work. This is
poison for the mail order houses and
chain stores because they do not give
service of this kind.

If you have one or two men able to
do general repair work you will find
this to be a real asset to your business.
We keep from one to three men busy
on installation work, repair work, and
service calls. If your volume of busi-
ness is great enough to keep these
men the year around you will find that
you can use them in the erection and
installation of machinery, plumbing,
etc.

There is not a day passes by that
we do not have service calls, because
we make a practice of doing this work.
I believe this is one of the best means
of getting the good will of a customer
—that of helping him out when he is
in trouble. When you do service work,
charge so that a reasonable profit is
made.

plumbing,

TRADESMAN

Another good way of keeping in
touch with the customer is by direct
mail. I heartily approve of good mail-
ing lists. We have several different
mailing lists, one for dairy customers,
one for poultry customers, and one for
spray customers. If we want to call
our dairy customers’ attention to some
special item we have ready access to
the proper list.

One of the best advertising methods
I know of is to have an opening day,
tractor school day or whatever you
wish to call it. Several years ago it
was our custom to set aside a whole
week for this purpose. However, we
find that one day, with the right kind
of effort put forth behind it, brings a
good deal of sales opportunity to the
dealer and helps to create a general
good will between customer and deal-
er. We plan on this day several weeks
ahead. We send out general personal
invitations to our customers in the sur-
rounding community. We have in-
structive salesmen with us from the
factory to explain the merits of differ-
ent machines and to take down and as-
semble machinery. We do not try to
sell merchandise of any kind but make
it an educational day, with a free din-
ner at noon and articles of merchandise
are given for attendance prizes.

We have found through statistics
given us by the National office that
consumers spend about 1.23 per cent.

of their total income for orthodox

hardware. By adding on other lines
of merchandise that can be sold by a
hardware store or other types of

(Continued on page 31)

Direct
Wire

Petter, Curtis & Petter, Inc.
offers investors instant ex-
ecution of orders through
direct wire connections with
Spencer Trask & Company,
members of New York and
Chicago Stock Exchanges
and New York Curb market
— with branches in the
leading financial centers of
the world.

PETTER
CURTIS
&
PETTER

INC.

Grand Rapids

Muskegon
Phone 4774 .

 

February 19, 1930

 

GEO. B. READER
Wholesale Dealer In
Lake, Ocean, Salt and
Smoked Fish
1046-1048 Ottawa Ave., N., Tel. 93569
GRAND RAPIDS, MICH.

 

 

SECURITIES
SERVICE
DEPARTMENT

We buy, sell and quote all
unlisted Stocks and Bonds
and are particularly interest-
ed at present in Western
Michigan bank and _ indus-
trial stocks, also interested
in financing well established

concerns.

The
Industrial Company
Associated with
Union
Bank of Michigan
Grand Rapids,

Michi
Resources over

$5,600,000.

 

 

 

 

Fenton

Davis
&
Boyle

Investment Bankers

vy

Detroit
Grand Rapids
Chicago

Willingness to investi-
gate openmindedly is
the Basis for Progress
—particularly in invest-

ments.

 

 

 

 

 

RRA Sonate een Maca tae sme ae

 

 

 

 

 

/
1
a
;

February 19, 1930

MICHIGAN

TRADESMAN

 

15

 

MUTUAL FIRE INSURANCE

Fires Claim Many Lives in 1929.

It is difficult to think of a more
horrible way to die than by fire. In
1929 the red hand of fire snuffed out
many lives. Ten outstanding fires
have been chosen from the news of
the world as those attracting the most
attention and, therefore, receiving the
greatest publicity.

 

It was once pointed out by a great
scholar that the progress of civiliza-
tion is only made over the dead bodies
of pioneers. So, too, the progress in
fire prevention and fire protection
seems to await such horrible catas-
trophes as these ten fires to arouse
consciousness of the fire danger. In
an editorial of January 17, 1930, the
New York Herald Tribune pointed out
that the public concern over the so-
called parrot fever was quite out of
proportion to the seriousness of the
problem. Suppose a dozen people in
the United States had really died of
Psittacosis (parrot fever), there are at
least as many deaths due to fire each
day and only those actively working to
prevent fire seem to worry about the
appalling loss.

On March 12, fire occurred in a mo-
tion picture theater in a Russian vil-
lage, resulting in the death of 120
persons in the flames and from the
stampede that ensued. Two months
later, on May 11, five people lost their
lives in a fire in a tourist hotel situated
in Amarillo, Texas. Then, on the 15th
of the same month occurred the
catastrophe at the Cleveland Clinic.
In this instance, 124 lives were lost,
mainly, however, from the deadly
gases generated by decomposing X-
ray film. At Canton, China, in the
compound of the Eastman Hospital on
June 21, occurred an explosion and
fire which resulted in the death of 80
persons. The scene of the next catas-
trophe was set in Gillingham, Eng-
land, on July 11. On that day a fire
rescue test was conducted and flimsy
structures erected for the purpose. In
some way these became ignited be-
fore the pre-arranged time and fire
took the lives of ten cadets and five
firemen.

Coming back to America, on Sep-
tember 20 a cabaret in Detroit, known
as the “Study Club,” was visited by
fire which resulted in the death of
eleven men and nine women who were
either burned or trampled. The vic-
tims had no opportunity to escape as
the fire spread quickly by means of
the flimsy decorations, partitions and
furnishings. Then on over to the
movie metropolis in Hollywood; a fire
took place on October 24 in the Con-
solidated Film Laboratories, killing
one more. In New York City, ten
girls and men were killed on Decem-
ber 10 in the Pathe Studio fire. On
December 16, four women were killed
by a terrible fire in the O’Connor
Paper Box Company at Baltimore.

Paisley, Scotland, was the scene of
a horrible ‘catastrophe on New Year’s
Eve. Fire broke out in a movie
theater crowded with children. Al-
though there was but little danger
from the fire in this instance, the panic
stricken children jammed the exits

and seventy-two were trampled or
smothered to death.

In our own country there is the
same universal fear of death by fire
but there appears to be a greater
tendency to take a chance with fire
hazards. Here, fire takes an annual
toll of 10,000 lives and almost a half-
billion dollars in property losses.

A large percentage of deaths from
fire occur in homes. This is hard to
understand in progressive America
where so many advantages are within
the reach of the average household.
Homes can be made comparatively
safe against the inroads of fire and the
life hazard will then be greatly re-
duced.

Simple, well-known precautions are
all that are necessary. One of the
most important elements is to build
in such a way that fire will not spread
rapidly. Buildings that are construct-
ed or remodeled in accordance with
the Recommended Building Code of
the National Board and wired to meet
the requirements of the National
Electrical Code, do not invite flames
to enter and oftentimes retard fire that
has started so that little damage is
done and the occupants are able to
escape injury.

—__++.—____
Tribute To Soldier and Business Man.

During his comparatively brief life,
Colonel Leonidas S. Scranton was en-
gaged in business, political and
inilitary activities. Col. Scranton was
a native of Covington, Wyoming
county, New York, a state which sup-
plied many valuable citizens to the
State of Michigan. Early in life he
was afforded opportunities for obtain-
ing an education in the public schools
and an academy at Romeo. He had a
strong penchant for mathematics and
civil engineering. At the age of nine-
teen he was a member of a surveying
party under the direction of William
A. Burt, assisting in the survey of
township lines in the Upper Peninsula.
He continued in that field of employ-
ment several years. In 1845 he was in
command of a surveying party on the
mineral range of the Upper Peninsula,
employed by the famous geologist, Dr.
Douglas Houghton, who was drowned
while in the pursuit of his profession.
In 1847 Col. Scranton located on two
sections of land in the township of
Grattan, Kent county.

Col. Scranton entered upon a politi-
cal career in 1856 and was elected Reg-
ister of Deeds for Kent county two
successive terms. There was but little
labor to perform for the public in his
office and the Colonel decided to make
abstracts of the titles to real estate
entrusted to his care on a plan origin-
ated by himself. The value of his work
in that particular line was speedily
recognized when the records of Kent
county, stored in a rickety old wooden
building located on the Southeast cor-
ner of Monroe avenue and Lyon street,
were destroyed by flames. The county
paid Col. Scranton a liberal sum for
his abstracts.

Col. Scranton entered the Federal
army in June, 1861, as a lieutenant of
the second Michigan cavalry and spent
several months at St. Louis in the
instruction camp under General Gor-
don Granger. His first battle was at

New Madrid, where he acquitted him-
self bravely. Later he was in the
siege of Corinth, Miss., under General
Sheridan. June 1, 1862, in a. fight at
Brownsville, he withstood a heavy as-
sault of the enemy until relieved by
the main army. For his service on that
day he was promoted from lieutenant
to a captaincy. During the three
years following the action at Browns-
ville he was busily engaged in Ken-
tucky and Tennessee, serving under
Sheridan and Rosencrans. <As_ the
commander of his regiment he march-
ed with Sherman from Atlanta to the
sea, opened the battle at Resecca and
fought the enemy gallantly. Buzz and
Roost and other battles in which Col.
Scranton participated were fought at
Locust Mountain and Powder Springs,

where he received his commission as
Colonel of his regiment.

After the close of the war, Col.
Scranton returned to Grand Rapids,
entered into partnership with Silas H.
Raymond and engaged in the business
of building high grade carriages. Ray-
mond was a skillful iron worker. Their
shop was located on the Southeast
corner of Louis street and Ottawa
avenue. Col. Scranton owned several
acres on Division avenue, South of
Hall street, where he lived in a com-
modious house until death closed his
earthly career. His partner closed the
firm’s business and died a few years
later. Arthur Scott White.

—_~++>—__—_

A man is poor not because he has

nothing, but because he does nothing.

 

Affiliated with

320 Houseman Bldg.

The Michigan
Retail Dry Goods Association

Insuring Mercantile property and dwellings
Present rate of dividend to policy holders 30%

 

 

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

Grand Rapids, Mich.

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

tenetcots O07) Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

stock companies.

444 Pine Street. Calumet

 

THE FINNISH MUTUAL FIRE INSURANCE COMPANY
Calumet, Michigan

Pays the BIG PROFITS
In the Fire Insurance Business
TO ITS POLICY HOLDERS

Has paid from 40 to 68% for 32 consecutive years, Issues
Michigan Standard Policies — at Michigan Standard rates.
Accepts Mercantile and Dwelling Risks.

Has more Assets and Surplus per $1000 than the largest

Phone 358

 

 

16

MICHIGAN

 

TRADESMAN

 

February 19, 1930

 

ADVANCED MERCHANDISING.

 

Practical Application of New Day
Selling Is Apparent.*

It seems to me that one of the great-
est opportunities we have to-day is
that of improving our position in the
business world through observation,
contact and study in and through our
hardware associations. Of course, your
association is just like your own busi-
The more you put into it the
more you'll get out of it. But show
me the possesses the
spirit of go-to-it-iveness and I'll show
you the man who cashes in on his
membership privileges.

ness.

member who

Contact with successful merchants
is a powerful influence in moulding the

career of others. Association with
men who are doing the job a little
more skillfully invariably proves a

sure guide and inspiration for greater
success. Christian or pagan, no peo-
ple in history has failed to set forth
into some terse verse or proverb its
experience on the
power of association. “He that dwell-
eth with wise men shall be wise, but
a companion of fools shall be destroy-
ed,’ said the Greek. “Evil company
doth destroy good manners,” goes the
Hebrew proverb. “Character is form-
ed in the streams of the world,” the
German proverb has it. And in home-
ly Dutch fashion, the Holland proverb
is, “Lie down with dogs and you'll get
” Thus has the human
judgment of the
power of average
man, and we are all just that, can use
his membership contact and privilege
Your association

observation and

up with fleas.
race recorded its
association. Any

to great advantage.
membership affords you:

An introduction to modern methods

A passport to greater success

A lesson in business administration

An influence redounding to the bene-
fit of all.

An opportunity to help the other
fellow.

An investment in co-ordinated brain
power.

A recommendation to others in the
industry.

And a pleasure than which there is
none greater.

Frequent visits to other towns and
shopping centers always bring us in
contact with new things and new ideas,
the application of which in our own
business will lead to increased volume
and more satisfactory profits. Every
merchant owés it to himself and to his
customers to keep in close touch with
changes as they are reflected in other
stores and other towns. By shopping
in other business houses we can easily
keep in close touch with changes in
lines and methods, and will experience
little difficulty in making our own es-
tablishments up to the minute in all
Conferences with successful
including those in lines
other than our own, also prove of great
advantage in keeping just a little ahead
of the demands of to-morrow. Digest
the opinions and exchange of thought
developed by this convention and you
will have food for thought and reason
for action.

ways.
merchants,

 

: *Paper read at Michigan hardware con-
vention by R. F. Frey, Past President
Ohio Retail Hardware Association.

What greater opportunity than con-
tributing to the happiness and welfare
of those around us Building a better
citizenship through our daily inter-
course with friends, customers and em-
ployes never fails to repay us for what
little extra effort we may put forth.

In the old days few business men
acquired a civic consciousness. Most
dealers were so taken up with the
petty details of their business that they
failed to see the opportunity presented
by folks with whom they came in con-
tact in daily life and living. “Help
others and you'll help yourself,” is a
statement of fact to which we may all
well give heed. Join wholeheartedly
in unselfish service for civic betterment
and we need not worry about results.
Don’t misunderstand me. We go into
this work because we have the proper
spirit and love to do it. But you can’t
get away from the fact that such work
has its reward. The hardware mer-
chant who fails to play a leading part
in civic activities is passing up one of
the greatest opportunities he faces.

Then, too, think of the possibilities
right in your own organization. You
know that you cannot buy satisfactory
sales people—you've just got to train
them. It is your great privilege to
build up the character, the ability and
the education of those with whom you
work. The enthusiastic interest and
loyal co-operation of your employes
must be obtained if you would attain
Give them real
training and a
sincere personal interest and you can
bet your sweet life that they'll be for
you until the finish. Someone has
said that business is built out of five
things, five Ms—Machinery, Materials,
Merchandise, Money and Men. With-
out real men our future is dark. Re-
solve right now that you will grasp

a greater success.

leadership, business

this most important and exceedingly
interesting opportunity.

How may I capitalize the opportun-
ity to “sell” my store? This pertinent
question is, perhaps, foremost in the
minds of many men. Yet how many
of us are qualified to grasp this oppor-
tunity?
effected the changes necessary in their
businesses in order that they might be

How many merchants have

in a position to do a good job ‘of
selling?

We must be “doers of the word and
“He that buildeth
his house upon the sands is like the
man who sayings and
doeth them not; but he who builds his
house upon the rocks, heareth my say-
ings and doeth them. The = storm
comes. The first house fails, the sec-
ond stands.” What has been true in
the days of yore is true to-day. We
must build our institution upon a firm
foundation. We must do the things
that we know are demanded of present
day business. We must develop a
proper background before we can ex-
pect to sell our stores. Business and
stock control, arrangement, personnel,
window displays, publicity, balanced
and diversified stocks, service depart-
ments; all of these are important fac-
tors in developing an organization that
dares hope to sell itself and-its services.

Having built solidly upon the foun-
dation you know to be so vital, the

not hearers only.”

heareth my

next step is entirely a matter of man
power. You may have the endurance
of Hercules, the reliability of Lincoln,
and the ability of Socrates; all to
naught if your organization is lacking
in enthusiasm, ambition, courtesy and
action. Study the lives of the great
men in history and of to-day and you
will find them aglow with the enthus-
iasm engendered by a great purpose in
life. Follow the experience of any
outstanding business success and you
will find that action and courtesy have
played leading parts in its develop-
ment.

Successful merchants are keenly
aware of the opportunity to gain more
business from farm and town through
individual and co-operative _ effort.
Many striking examples of effective
planning are being brought to our at-
tention. Selling your town or trading
center through co-operation with other
nearby merchants is of vital import-
ance in meeting competition between
towns and cities, neighborhood shop-
ping centers and stores.

Back in the so-called good old days
storekeepers did not appreciate the im-
portance of teamwork in business.
They seemed to think that the less
they saw of the other fellow the better
off they were. Each fellow paddled
his own canoe and wallowed in the
rut of business monotony. Many
tradesmen refused to speak to their
competitors when passing on the
street, and the idea of getting together
in conference to plan for more busi-
ness was pathetically absurd. Had
someone designed a coat of arms
representing business in those days it
probably would have been shown upon
a field of mud with bats wings of
pessimism. A drab _ strip running
across the field would have represent-
ed jealousy, while a raging lion on the
shield would have indicated the motto
“keep away from me.”

To-day we have an entirely differ-
ent picture. Business men have united
in a common cause; for when power-
ful interests combine and the situation
becomes more complex, it behooves
independent merchants to get together
for mutual good. Thus, the coat of
arms to-day is shown upon a field of
cherry red, with a diagonal strip of
blue representing loyalty and a dove
of peace upon the shield indicating our
motto “United We Stand.” Teamwork
with the dry goods man and the other
fellow up the street will make your
community a more popular trading
center. Active co-ordination with the
chamber of commerce and all along the
line will accomplish wonders and build
much profitable business. In these
days of competition between trading
centers, as well as stores, the fellow
who doesn’t put his shoulder’ to the
wheel, side by side with business
neighbors, is a slacker and parasite
and will some day find himself wonder-
ing why he passed out of the picture.

Getting more business from present
customers is a challenge no aggressive
merchant fails to accept. Here is an
opportunity the capitalizing of which
assures the perpetuity of one’s busi-
ness. <A study of our market indi-
cates that many regular customers are
drifting to other outlets to purchase

items we stock. Why are we failing
to secure this attractive business?
Perhaps Mrs. Smith prefers the cheery
artistic atmosphere of other stores.
Why not make our store just as at-
tractive as any other? Bless you, that
is just what we or doing. And we’re
getting the business, too,

New lines and new items are essen-
tial to the growth of any store and do
much toward increasing the trade of
present customers. Impulse displays,
profitable specials, seasonable items
featured, talking signs and price cards,
these and other things play leading
parts in stimulating the purchases of
regular customers. Convenient charge
accounts, delivery service, comfortable
shopping facilities, rest rooms, in-
telligent advertising, are certain to in-
crease one’s business. All of these
things will tend to promote customer
loyalty and develop habit buying much
to the store’s advantage.

An ever-present opportunity is that
of gaining new friends and customers
without which no store can show a
substantial growth. Some fellows oc-
casionally get the idea that their busi-
ness is approaching the so-called
saturation point, that there isn’t much
additional business ahead, but a glance
at our survey of sales opportunities
easily proves the fallacy of this idea.
Old customers die or move away; new
business must be developed else vol-
ume will slip backwards until profits
are wiped. out.

There is nothing new under the sun
in planning successfully for additional
business. Paint up. Clean up. Light
up. Dress up the windows and store
Catch their eye with an ap-
peal that is real. Here again we face
the tremendous opportunity of effec-
tively interesting Mrs. Smith and the
younger Smiths. Display and feature
the right items at the right time at the
right price, and this backed with the
right service rendered by the right
type of personnel will bring home the
bacon.

Every retailer in the hardware in-
dustry should extend his every energy
toward obtaining a reasonable and
legitimate profit through a thorough
control of prices and an efficient busi-
ness administration. We owe it to our
customers to realize a good profit else
we will find ourselves unable to ren-
der an efficient business service. “He
profits most who serves best” is cer-
tainly. true in present day business.
The only excuse we have for being in
business is to give the public what it
needs and demands. To do this job
right we must make money; we must
be successful.

Now then, what is our greatest
handicap in profit making to-day?
Why do many dealers experience dif-
ficulty in meeting their competition?
It seems to me that our greatest diffi-
culty is in getting a good generous
profit on items controlled by the hard-
ware industry—things which are not
sold elsewhere. Think of the oppor-
tunity these lines offer. Let every
man here resolve to do his part in
1930 toward realizing a good profit on
straight hardware items. Here is a

interior.

great opportunity for our associations
to work through their group meetings

it

 

 

February 19, 1930

toward the maintenance of prices on
items controlled by the hardware
trade. Get a good profit on your busi-
ness items and you'll have little diffi-
culty with the problem of meeting
prices quoted by other type stores.

That the year 1930 holds many
good things for the master of oppor-
tunities there can be no question. The
immediate future is pregnant with an
abundance of business opportunities
for those merchants who know the
old-time secret of hard work and ac-
tion.

Now is the time to go forward with
shield and buckler prepared to hold
present business. Now is the time to
execute our plans toward building new
business.

I am supremely optimistic as to the
future of the hardware merchant. It
would be absurd to suggest that the
hardware retailer with his heavy in-
vestment in stock and equipment
would fail to capitalize his present-day
opportunities and successfullly meet
the requirements and demands of to-
day. That’s just what he is doing and
in most cases with a high degree of
success.

The retailer of to-day who would
capitalize ‘his merchandising opportun-
ity is already hard at work. He knows
the importance of building upon the
firm foundation of sound
practices. He has adopted .a con-
structive

business

store policy and is busily en-
He has
installed his system of control over
business, stocks, expenses, credits and
advertising, and is following closely
the lead of those principles of business
laid down by his association and ap-
plied so successfully in other stores.
That the hardware retailer will show
great progress in 1930 there can be
little doubt. Suffice it to say that in
no other line is found the keen interest
in advanced merchandising and the

gaged in working his plan.

practical application of new-day sell-
ing, as is apparent to-day among hard-
ware retailers.

—_—_++<+____
Late News From Michigan’s Metropo-
lis.

C. S. Lefferdink is in charge of the
Detroit office of the Firestone Foot-
4264 Woodward avenue,
succeeding Mr. Leffer-
dink comes to Detroit from Columbus
and Cincinnati, Ohio. He has had
a wide experience in the rubber foot-

wear Co.,
C. Magnuson.

wear field in many sections of the
country.

The Detroit Cabinet Ce., formerly
located at 4810 Riopelle street, has
moved to 2895 East Grand Boulevard.

Leslie Bergman has taken over the
Howbridge Drug Store in Birmingham
and is now conducting the store under
the name of the Bergman Drug Co.
Before buying the store, Mr. Bergman
worked there for a year.

The regional offices of the Conti-
nental Baking Co. and Bakeries Ser-
vice Corporation have been moved to
the twelfth floor of the Maccabees
building. D. G. Brooks, regional man-
ager, and his assistants will have their
offices there.

The Adcraft Club has finished its

market survey of Detroit, and the re-—

port is now being sold at $5 a copy,
it has been announced by the Adcraft

MICHIGAN
Club research committee. The survey
is probably the most comprehensive
report ever made on the city of De-
troit, it is reported, for it gathers to-
gether for the first time all the avail-
able statistics.

A. M. Jamison is now representing
the Lowe Brothers Co., of Dayton,
Ohio, working through the Schroeder
Paint & Glass Co., local distributors
of Lowe products. Mr. Jamison was
brought to Detroit from Pittsburgh
where he had covered Pennsylvania,
Virginia and West Virginia.

The Gartner Hardware Co., 3224
3iddle street, Wyandotte, recently
bought out the hardware store of Ray-
mond Hafeli, 10596 West Jefferson
avenue.

Charles Kresin, for many years con-
nected with the Simmons Hardware
Co., of Toledo, is now the city sales
manager for Buhl Sons Company.

A. D. Aiken was recently appointed
head buyer of the drug department of
Crowley-Milner & Co. Mr. Aiken has
been with the house four years, having
started as a clerk in the drug depart-
ment. Mr. Aiken’s duties include not
only the management of the drug de-
partment, but also the supervision of
the chemical laboratories maintained
by Crowley-Milner in which most of
the company’s own ‘products are man-
ufactured. Mr. Aiken spent two years
in the company’s laboratory as manu-
facturing chemist. He is a graduate
of the College of Pharmacy of the
University of Toronto, and a register-
ed pharmacist in the State of Mich-
igan. :

2

A Business Man’s Philosophy.

The source of a city’s soundest and
healthiest growth is the intelligence
and energy of its own citizens.

A city is just like a business. The
best businesses find their executives
right in their own ranks. They make
sales managers out of stock boys,
superintendents out of apprentices and
presidents and directors out of sales-
men,

No city is so small that it does not
contain within its own boundaries the
ability necessary for vigorous growth.
Unfortunately, this ability does not al-
ways express itself without encourage-
ment. Given bankers and capitalists
who are good judges of men, and who
a city will
Let the city’s capital and the
city’s vision be controlled by a_ half
dozen tight and ugly old crabs, who
have quit living and are rusting, and

like to help young men,
grow.

the city will soon be ready for a re-
ceivership.

Young men, fresh and eager for
will be rudely and gruffly
put down when they venture to set
forward.

conquest,

With no opportunities open
in their own town, and no encourage-
ment to them, they will seek new parts
to communities
where brains and energy are welcome.
William Feather.
+ + -__

E. W. Troop, dealer in general mer-
chandise at Perrinton, renews his sub-
scription to the Michigan Tradesman
and writes: “I surely want your good
old paper. Would not know how to
get along without it and don’t want to
miss a number.”

and attach themselves

TRADESMAN

Mohawk Holds To One Rug Opening.

In line with the industry’s agree-
ment on uniform opening dates, the
Mohawk Carpet Mills, Inc., will hold
their annual opening of new lines in
December instead of November. They
will not participate in the general June
opening date, but will make any neces-
sary price
Agreements on uniform opening dates
for the floor

revisions at that time.

coverings trade was
reached last week by members of the
Institute of Carpet Manufacturers of
America, Inc. It fixes the first Mon-
day after June 1 and the first Monday
after Dec. 1 as the dates for the Fall
and Spring openings respectively. A
uniform time for the marketing of
“drops has also ‘been set. Mills
which guaranteed their Spring prices
until next May 10 have extended guar-
antees to the new June opening date.

a
Consider Wallpaper Style Board.
Manufacturers and distributors of

wallpaper at a meeting in the Hotel

Commodore one day last week dis-

cussed the proposed creation of a de-

sign committee for the industry. No
definite action was taken on the plan.

According to suggestions made to the

Wallpaper Association of the United

States, Inc.,

on all new designs before manufac-

the committee would pass

17

turers go ahead with production.

Earlier in the day the wallpaper men.
had conferred with representatives of
the Federal Trade Commission and de-
cided upon minor changes in the code
of trade practices recently drawn up
by the industry. The changes will be
submitted to the industry as a whole
within the next few weeks.

—__>++___—
A. & P. To Expand.

Formal announcement is made by
John A. Hartford, president, that the
Atlantic and Pacific Tea Com-
pany will open branch units on the

Great

Pacific Coast on or about March 15.
The first of these ‘stores, possibly a
dozen in number, the announcement
said, will be in Los Angeles.

Others eventually will follow along
the entire West coast. The company
now has 15,000 stores in thirty-four
states and two Canadian provinces, but
these will be the first units West of
Omaha

—_—_—_++>—___
Wistful wishing is a waste of time.

 

Halloran Detective Agency
High Grade Detective Work
506 G. R. Savings Bank Bldg.

Grand Rapids Michigan

Phone 65626

 

 

D
SHANTEAU’S DETECTIVE AGENCY
The largest and most modernly

Checking, ete. for Indiv duals,
Companies, Railroads, Attorneys, etc.
Shanteau's Operatives get the informa-
tion or evidence as the case may be.
Suite 407 Houseman Building

 

ay Phones: 86729 - 45052
equipped office in Southwestern Michigan.

Making Confidential Investigations, Civil,
Firms,

sentative will call immediately.

- Night Phone: 22588
State License No. 68—Bonded

Criminal, Industrial, Domestic, Store
Corporations, Banks, Transportation

Wire or phone our expense—A Repre-

 

Grand Rapids, Michigan

 

A
Ever net

H EKMAN’ S
Cookie-Cakes
and Crackers

  
  

 

 

 

 

ASTERPIECES _
OF THE BAKERS ART

 

    
 
 
 
    
      

 

score ¥
Ty Zp xi » 2
i : BID Se

ar

—

—_
———
——
—=
——

 

 

 

18

MICHIGAN

TRADESMAN

February 19, 1930

 

DRY GOODS

Michigan Retail Dry Goods Association.
President—F. H. Nissly, Ypsilanti.
First Vice-President — G. E. Martin.

Benton Harbor.

Second Vice-President—D. Mihlethaler,

Harbor Beach.
Secretary-Treasurer — John Richey.

Charlotte.

Manager—Jason E. Hammond. Lansing.

 

Taffeta Turbans the Latest in Spring
Headgear.

Now it is taffeta hats! We have had
linen hats, tweed hats and hats of
Shantung, but taffeta is the latest fabric
to be employed by the French creators
of millinery fashions. And very suc-
cessful it is, for taffeta is at once soft
and crisp, and lends itself admirably
to the drapings and flares that are
so important in the modern hat mode.

One of the hats is a turban which
was featured by O’Rossen with many
of the suits shown at his recent Paris
opening, and which caused quite a
furor. It was made by Marguerite
Paraf, of black taffeta embroidered all
over with tiny white blossoms, and
draped over a bandeau of bright red
grosgrain ribbon, which ties in a bow
over one eye. The effect is decidedly
dashing when worn with one of the
new spring tailleurs, in black, black-
and-white or oxford gray.

A saucy little cap of taffeta, worn
well back on the forehead, is a crea-
tion of Maria Guy. Four pointed sec-
tions of the silk make the cap, the two
back sections being continued in wing-
like draperies at the side, which may be
adjusted at the angle most becoming
to the wearer. In dark blue this hat
is very smart with the navy frock or
suit which plays such an important
role this season.

Quilted taffeta in beige, green or
blue is effective for the simple brim-
med hat on sports lines, and is also
shown in matching cravat scarfs. These
stitched silk sports hats have proved
very popular at Palm Beach, where
they have been worn in bright colors
to contrast with white frocks, or in
soft pastels which exactly match the
suit or dress.

While on fabric hats a word must
b,e said about Florence Walton’s new
tweed, turban, which has had a great
success. It is made of loosely woven
cleverly draped to hug the forehead,
avoiding the bulky effect of some of
the earlier tweed hats. A flat feather
ornament in beige and brown gives a
finishing touch of chic.

The brimmed hat, of flexible straw,
is much in favor for the early spring
frocks of plain or printed silk. One
of the new poke shapes from Mado
is chosen for illustration. This hat is
of baku soi—a silky baku with a high
luster—and is decidedly youthful in
effect. The brim is shallow in the
front, to reveal the forehead, and is
pleated to fit snugly at the sides. Two
stiff little quills of white are used for
ornament.

—__~+++—___
Costume Jewelry Grows Bolder.
A wide cuff-like bracelet of prystal

is the latest addition to the smart

woman’s jewel collection. Bigger and
better costume jewelry seems to be the
order of the day. Many bold and
striking designs in necklaces and
bracelets were featured at the recent

Paris openings, and prystal lends itself
admirably to these because of its’ ex-
treme lightness.

Pastels and vivid tints in prystal
have succeeded the black and white
effects first featured by Molyneux.
Schiaparelli showed wide ruff brace-
lets in color with many of her sports
ensembles, and Patou matches a wide
wristband of pastel prystal and a shim-
mering necklace.

All black in dress, which has carried
on from the town season to the Riviera
and our own Southern resorts, is
smartly pointed up with the new jet
jewelry, which is once more at the
height of fashion. Necklaces, pins and
bracelets of brilliant jet are cut like
precious stones. Decidedly reminiscent
of the gay 90s is a wide collar of jet
rosettes and cuff-like bracelets to
match.

Just as many of the black frocks
in the last openings showed effective
touches of color, so Paris is combining
jet with turquoise, jade. coral and
aquamarine. Jet and crystal carries
out the black-and-white theme in one
of the new half length necklaces. Su-
zanne Talbot showed jet necklaces and
bracelets with several of her afternoon
and evening frocks, while Vionnet,
launching coral as a spring costume
color, also showed much effective coral
jewelry.

White jewelry is still considered ex-
ceedingly chic with the white evening
frock, which means that crystal, white
prystal, strass and pearls with baguette
crystal claps and stations are much
seen. Necklaces grow steadily more
imposing, heavy link chains or rhine-
stones and baguettes vying with gar-
land designs of prystal, glass or crys-
tal, which may be draped front or
back. Pearl necklaces may have as
many strands as the purse allows or
one’s individual taste dictates.

Jeweled clips seem to be finding
more and more uses. They adorn the
purse, the glove, the hat or the shoul-
der strap of an evening frock and may
be had in baguette crystals and rhine-
stones or the more colorful galliera
designs, with carved emeralds, rubies
and sapphires.

—__++-+—__—
Dry Goods Merger Not Off.

Reports in the trade that negotia-
tions for merging several leading
wholesale dry goods houses were
about to be called off are denied by a
man close to the United Dry Goods
Corporation, which has been working
on the merger for several months.
This man declared that announcement
of completion of the merger is not far
off. He added that when completed
it will probably include the original
set-up of firms, which was: Ely &
Walker Dry Goods Company, St.
Louis; Finch, Van Slyke & McCon-
ville, St. Paul, Minn.; Watts, Ritter &
Co., Huntington, W. Va.; Walton N.
Moore Dry Goods Company, San
Francisco; Arbuthnot, Stephenson Co.,
Pittsburgh, and A. Krolik & Co., De-
troit. He further said that additional
firms may be taken in after the merger
is consummated.

—_++>—_____
The sweet buy and buy is just about
now.

“Clip” Jewelry Well Reordered.

Reorders have developed in sub-
stantial volume for stone-set “clip”
ornaments for both dresses and hats
and these items are asserted to be
leading sellers at retail at the present
time. Their vogue is held likely to
continue well into the Spring season.
Buying interest is also reported in a
new series of novelty jewelry just in-
troduced, known abroad as “galeria”
jewelry. These items are reproduc-
tions of French museum pieces and
comprise necklaces, brooches, ear-
rings and clips. They are set with
baguettes, rhinestones and clusters of
odd-shaped colored stones in sterling
silver or white metal mountings.
Crystal necklaces continue in favor
and are now regarded as staples.

—_ 27+ >—__—__

Garment Specialization Growing.

Increasing specialization on the part
of retailers in handling ready-to-wear
lines, which consists mostly of adding
special departments for garments need-
ed by different types of customers, is
making it steadily more difficult for
manufacturers who adhere to a gen-
eral line. The specialists are doing
far better business this season than
the “general” manufacturers, and vol-
ume figures cited by the former indi-
cate substantial increases over those
for the same period of 1929. Special-
ization in handling dresses by the
stores is particularly marked, and
manufacturers who have swung with
the trend apparently are “cleaning
up.” Reduced necessity of alterations
is the keynote of the matter.

—_++>____

Handbag Orders Showing Gain.

Clearance sales of handbags last
month served to move most of the
stock in retailers’ hands, a condition
reflected in better orders during the
last ten days, according to manufac-
turers. Leather bags in both pouch
and envelope styles continue to lead,
but the outlook for fabric types for
later selling is considered good. Use
of zipper fastenings still features much
of the leather merchandise, but con-
siderable attention is also being given
fancy metal frame items. The color
preference displayed so far stresses
tan, black, green, blut and_ beige.
Sports bags are being sought for im-
mediate delivery, particularly from the
South.

—-++ +

Lower Priced Chinaware Bought.

Chinaware buyers visiting the East-
ern market are displaying but little in-
terest in merchandise for their Spring
requirements, manufacturers complain.
Among importers of dinner sets the
claim is made that buyers are trading
down and concentrating their business
in ranges from $10 to $15 lower than
a year ago Low priced imported din-
ner sets last year sold at retail be-
tween $60 and $70, it was explained,
while buyers this year are seeking
goods which can be retailed at $50 and,
in some cases, as low as $40. Con-
servative floral patterns, similar to
those sold last year, continue popular.

——_+ +. ___--
Mahogany Bridge Tables Favored.
Bridge tables, conservative in de-
sign and decorations, have led other
types in the sales of higher priced
models this year, producers report.

Preferences indicated by retail stores
in their Spring buying give mahogany-
finished tables the first place. Plain
black tops have been specified in such
orders. Low-end merchandise retail-
ing from $1.65 to $2.50 features the
colorful effects of last year. In this
range cloth tops have been made up
in futuristic designs. The majority of
stores have covered their requirements
in bridge tables up ‘to the end of
March.

— r++ >___

Sales Bring Enamel Ware Orders.

‘Special sales in department stores‘so
far this year have furnished manufac-
turers of enamel ware for kitchens
with a large volume of business. De-
mands for specialties which can be re-
tailed as “dollar day” items have been
numerous. Cake boxes, featuring the
new “drop-front’’ doors, are favored
items. The cake-cover of metal to fit
over a wooden breadboard base has
also attracted good business. The
popularity of solid colors continues on
the wane. These are being replaced
by articles finished in ivory with green
or blue trimmings.

——_> ++

This week’s news from the battle-
fields of the cigarette war points to
an end of the carnage, United Cigar
Stores, Schulte and Great Atlantic and
Pacific having restored the fifteen-
cents-a-package rate in Chicago. The
cut price was still in force on Thurs-
day of last week in New York, where
Macy announced cartons at ninety-four
cents, nineteen cents below the whole-
sale price.

 

Amazing Values NOW!
“Luce Belle

HUMAN HAIR NETS

the standard brand of America
can be sold PROFITABLY in
competition with ANY NA-
TIONALLY KNOWN NET!

NOW $9.00 a gross
Double or single net, cap or
fringe, bob or regular — black,
dark brown, medium _ brown,
light brown, blonde, ash blonde,
drab and auburn. (Recently $9.60
a gross.)

NOW $12.00 a gross
Grey, white, lavender and purple

in above styles. (Were $15.00 a
gross.)

We are also importers of the

famous

HAIR NETS.

Have us quote you on your
own brand

NATIONAL GARY
CORPORATION
Successors to
NATIONAL TRADING co.

and THEO. H. GARY CO.
251 Fourth Ave., New York, N. Y.
535 South Franklin St., Chicago, Ill.

 

 

 

 

February 19, 1930

SHOE MARKET

Michigan Retail Shoe Dealers Association
President—Elwyn Pond.
V.ce-President—J. E. Wilson.
Secretary—E. H. Davis.
Treasurer—Joe H. Burton.

Asst. Sec’y-Treas.—O. R. Jenkins.
Association Business Office, 907 Trans-
portation Bldg., Detroit.

 

Making a Findings Section Pay Plus.

Are you making a substantial, worth
while profit through the selling of

findings in your store or department? ©

Are you stocking and merchandising
those many items that make for foot
comfort with the same businesslike
efficiency you employ in merchandis-
ing shoes?

Many shoe men, we believe, over-
look the fact that in their findings de-
partment there is the source of many
an actual shoe sale, in addition to the
fact that this department can be the
means of making for Mr Shoe Dealer
a nice, tidy sum of money day after
day.

In Buffalo there is a department
store that is located almost two miles
from the main shopping center of the
city. This three-story, modern struc-
ture houses on the ground floor one
of the largest and most attractive shoe
departments in Western New York.
With the exception of the buyer,
William Schneider, all employes are
young women who have the specific
training not only to wait upon the or-
dinary regular shoe customer, but also
to handle successfully the most ob-
stinate foot case.

Erion’s shoe department is exclusive.
It is connected, however, with the rest
of the store by a large arch that leads
one directly into the center of the main
portion of the ground floor.

Now just as Mr. or Mrs. Customer
enters the shoe section, if he or she
is at all inquisitive—and what cus-
tomer isn’t?—the customer sees the
findings display to the immediate right.
This little display consists of a sizable
wall case, plus an attractive “foot cor-
rection” display that sits, ready for
business, atop an orderly desk that
serves many an Erion shoe department
purpose. All findings are “under
glass” making the merchandise present
itself in 100 per cent. fashion thus
making it easily purchasable by its
ready visibility and availability.

“We carry quite a large stock of
findings and know that these are the
two real reasons why we turn over
this stock eight to nine times a year,”
explains Mr. Schneider.

“First, there is the having of a large
complete stock and the putting it in
plain sight so that it is impossible for
anyone to miss seeing it. And second,
there is the reminding of each and
every shoe customer that we have this
merchandise. :

“Many findings sales work out this
way. A woman, for instance, buys a
pair of shoes. Maybe two pair. While
she is waiting for the merchandise to
be wrapped up, and standing directly
in front of the findings display, the
girl who has waited on her will, in a
nice matter-of-fact manner, call her
attention to some particular findings
article that she thinks would interest
the customer. The item may be polish,
a pair of shoe strings; or it may be a
fancy buckle, or some foot powder, or

MICHIGAN TRADESMAN

shoe paste, or any one of a score or
more items.

“Invariably the customer buys some-
thing. But the chances are very good
that she wouldn’t buy, or buy as much
as she does, if findings weren’t called
to her attention by the salesgirl her-
self. A good, well-located display
makes sales it is true but there is
nothing like intelligent suggestions
made by a selling personnel! It’s the
reminding of people of specific items
for specific uses that sells eight cus-
tomers out of ten.”

Erion’s sell more shoe laces than
any five shoe stores in its neighbor-
hood. We asked why?

“It’s mighty hard to put a finger on
the reason for our large shoe lace
business,” Mr. Schneider replied. “But
I can’t help but think it is due to our
reminding our customers that shoe
laces are good things to have handy
for emergency purposes. Then, too,
we keep a large stock on hand and
give them a most prominent spot in
our wall case.”

But the three real Erion findings
leaders are white dressing, shoe paste
and foot remedies. The kind of sug-
gestion that we’ve already mentioned
brings about the sale of these items.
Then there is another Erion method
of suggesting, of “reminding” cus-
tomers.

Mrs. B enters the department. She
asks for a pair of shoes. She states
in the same breath that there’s some-
thing wrong with her feet. The sales-
girl sits Mrs. B down, carefully takes
off her shoe, and commences in earnest
the job of satisfying this woman. A
bad corn is Mrs. B’s trouble. The
salesgirl goes to the front part of the
department, selects a plaster from the
stock, hands it to the woman and tells
her how to adjust it. If the woman
prefers immediate relief, as is the case
with most customers, the salesgirl sees
to the actual adjusting of the plaster.
Relieved, Mrs. B is in a better mood
for a shoe fitting.

There is no charge for such service.
The plaster is free to the woman. Mrs.
B marvels at Erion service and buys
a package of plasters. She is satisfied,
her corn feels better and she is better
sold on Eron’s and their service.

“The findings department of our
shoe section is certainly a profitable
one,” says Mr. Schneider. “It is
profitable because we keep it alive. We
‘sell’ as strongly and as intelligently
as we sell the shoe section proper.

“There is a big demand for findings
merchandise. But that demand must
be created by the merchant himself.
Findings business lies dormant. It
must be awakened by a manager or
buyer who is himself awake to the real
potentialities of findings.

“And it is the same with foot
‘medicine. Nine out of ten who en-
ter our department—speaking now of
new customers — have something
wrong with their feet. It is the duty
of the merchant himself or the buyer
and his assistants not only to have the
knowledge necessary to correct minor
foot trouble, but also to remind the
customer that such correction is a
necessity. If foot trouble is not cor-
rected, fine salesmanship of fine shoes

goes for naught. The customer is still
‘bothered’ with his or her feet. He
hasn’t a high opinion of his shoe pur-
chases, nor a good thought for the
stores wherein he made his purchases.
There are too many mere “passers
out” of shoes—Boot and Shoe Re-
corder.
——————~++ + ___
Antiques of To-day.

The earliest of motion-picture films
are already in the category of valuable
antiques. A group of them will short-
ly be sold at auction in London and
probably for good prices, since they
represent scenes gone forever but of
enduring historical interest. Among
them, for instance, are pictures of
Queen Victoria’s diamond jubilee and
King Edward’s coronation and a ccn-
siderable number of wartime news
reels. It took some time for students
and historians to realize that news
films are an ideal means of preserving
for posterity much that is interesting
and important in the present. To-day
sundry agencies are at work to pro-
vide for the preservation of such films,
sealing and storing them with scien-
tific care so that the future may watch
us at work and play if it cares to. But
the earlier films were not taken so
seriously and are, therefore, grown
scarce. It took a combination of luck
and the collector’s instinct to bring to
market to-day the living pictures of a
generation ago.

—_———_> +. ___—

“Know thyself” is a good motto, and
most people would know more about
themselves if they consulted their
neighbors. 2

 

19

Tit For Tat.

“Five gallons, please.”

“Okay, how’s your oil?”

“Just gas, please.”

“How about a bottle of polish—
great for lacquer; your bus is all cov-
ered with traffic film?”

“Nope, just the gas.”

“Your left rear tire’s pretty well
shot. Better let me put on a new one;
we're selling Goodstone’s to-day for—”

“Nope, the gas will be all.”

“How long since you had a grease
job? Everything looks kinda dry—
hear that body squeak?”

“Haven't time to-day—just the gas
this time.”

“How about one of our electric cigar
lighters—clamp right on your dash
and when you want a—’”

“NO JUST THE GAS!”

And as the indignant motorist drove
away the station man said, “Yes, he’s
my barber.”

——_—_> >>
The Wedding.

In all the happy turn of things
How much of joy a wedding brings,
When lad and lassie are to be
United most acceptably;

He loving her, she loving him
While Cupid in the interim
Lets fly a sure and certain dart
To make both captive—heart to heart.
Love true is more than Cupid's wiles,
Considerate it so beguiles

Itself, the winner too is caught
Becoming captive and is taught

That only through captivity

Devotion aigns its victory;

For though a lad forever pleads,

The lass shall say if he succeeds.

What blessing then at last endows

Young lovers in true marriage vows,

Till no design, nor ablest art

Can full depict their common heart;

For love becomes a sacred bar

Where its most holy temples are

Enshrining there a holier life

When twain are one—a man and wife.
Charles A. Heath.

 

MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE CO.

 

 

MUTUAL PROGRESS
CASH ASSETS

fone 2.
Me...
[a2
a
199...

aan $

cna 151,393.18
one 200,661.17

Meanwhile, we have paid back to our Policy Holders,

in Unabsorbed Premiums,

$380,817.91

for
Information write to

L. H. BAKER, Secretary-Treasurer
LANSING, MICHIGAN

460.29
7,191.96
85,712.11

 

 

 

20

MICHIGAN

 

February 19, 1930

TRADESMAN

 

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.

President — A. J. Faunce, Harbor
Springs.

First Vice-President—G. Vander Hoon-
ing, Grand Rapids.

Second Vice-President — Wm. Schultz,
Ann Arbor.

Secretary Grand
Rapids.

Treasurer—J. F. Tatman, Clare.

Trustees—O. H. Bailey, Lansing; M. C.
Goossen, Lansing; Grover Hall, Kalama-
zoo; O. L. Brainerd, Elsie; Ole Peterson,
Muskegon.

— Herman Hanson,

 

High Lights in Recent Fact Studies.

Butterick Company studies during
the past*ten years bring out some
striking facts.

Most of us know, for example, that
individual grocers have banded to-
gether of late years in voluntary chains
to purchase and advertise together.
The Butterick Company reaches about
70,000 preferred class grocers. From
them it selected 1151 stores at random
and made comparative records for
1928 and 1929. Here are results from
that record:

Average sales of all the stores for
1928, $65,008.

Average sales of all the stores for
1929, $67,229.

Percentage of increase, 3.4. Increase
per store in dollars, $2,220.

Five hundred thirty stores, approxi-
mately 46 per cent. of the total num-
ber, sold fresh meats. Their average
sales were $81,920. Sales of the
others—groceries only—were $54,652.
Increase in sales of those who handled
fresh meats was $3,865. Increase in
sales of the others was $247.

Percentage of grocers in voluntary
chains was 26.7; and their average
sales were $70,096. Sales of those not
in voluntary chains were $67,096. In-

creased sales of those in voluntary
chains, $5,039. Increase of the others,
$1,831.

Stores which showed gains number-
ed 648 or roughly 56.5 per cent. of all.
Those showed less sales were
430, or 37.5 per cent. Those which
showed virtually no change were 73,
or, say, 6 per cent. of all. These fig-
ures show how we go either forward
or backward. Practically none of us
stand still so long as we live.

Those figures seem to me remark-
able as an endorsement of the volun-

which

tary chain movement. That move-
ment started in a small way many
years ago. The start was on lines

about as different from present aims
and set-up as anything could well be.
Progress was as unperceived as that
of the growth of the A. & P. which,
founded in 1846 or so, was unnoticed
until about 1910, and then not much
noticed at that.

But now voluntary chains have been
developed in a great many localities,
perhaps in every state in the Union
with many in some states. And they
have lately grown so important. that
they have formed an_ association
among themselves which is continent-
wide. At the head is Harvey L. Sor-
enson, of San Francisco, one of the
most forceful and fearless of all man-
agers of voluntary chains and, more-

over a man thoroughly up in figures,
being an expert accountant of long
and detailed experience.

Voluntary chains have thus taken
their place in

the forefront of the

 

strife for recognition and an equitable
deal for’ the retail grocer who is an
individual operator.

The tabulations I have transcribed
above seem to vouch for the benefit
members of voluntary chains derive
from their association with their neigh-
bors in the matter of selling, because
in sales such members average better
than those who still go it alone. The
advertising done by co-operative effort
among grocers has so far generally
been about the poorest that could be
done. Hence, that such results as are
here indicated have been attained, in-
dicates clearly what can be looked for
when such organizations get around
to doing good, logical, intelligently
planned advertising.

Of all individual grocery stores, 46
per cent. sell fresh meat. Among chain
grocers, 30 per cent. sell fresh meat.

Those figures as of the end of 1929
are significant because chains, as a
class, have only recently begun to push
the sale of fresh meat. The 30 per
cent. ratio is therefore more significant
than it might otherwise seem, it hav-
ing grown to its present size quite
lately.

This fact explains why retail
butchers have recently felt chain com-
petition so keenly that they have added
to their specialties in groceries and,
more particularly, have taken on the
sale of fresh fruits and vegetables.
Butchers are in rather preferred posi-
tion to make a success of the sale of
fresh produce, too, because all their
training and experience is with mer-
chandise which must be turned rapidly.

Yin fact, we find this to be precisely
the case. Meat men who install fresh
fruits and vegetables are quite gen-
erally enthusiastic about results; and
they may well be, because that line is
one of the best paying departments
any retailer can install. It needs work
and the closest kind of attention. The
seller must be alert to advance and
decline immediately with the market,
regardless of stock on hand or original
cost. This line is a life-saver for the
man who can handle it. Hence retail
meat men everywhere are working it
as against chain competition.

The proportion of the total grocery
and provision business done by chain
units is 22 per cent. Proportion of
grocery business alone done by chains,
as stated, 29.5 per cent. Percentage of
grocery business in hands of individ-
ual grocers is 70.5 per cent.

Such figures must serve to set at
rest some of the wild rumors and
statements which float about continu-
ally. In face of such facts, there can
be little need to argue some questions.
A wholesale dealer in fruits and vege-
tables recently asked me if “the Gov-
ernment was going to put all that busi-
ness through the chains.” He was in
an Eastern market where chains are
thick, so he felt the local pressure. But
in face of such general statistical facts
as I have outlined, why any need to
argue?

Men must work. They must be up
and doing. They must change with
the times. There is no room for the
laggard. But these conditions always
have prevailed. To-day does not dif-

(Continued on page 31)

 

The Toledo Plate & Window Glass Company
Glass and Metal Store Fronts
GRAND RAPIDS ot ete MICHIGAN

 

 

 

Always Sell

LILY WHITE FLOUR y

“‘The Flour the best cooks use.”’

Also our high quality specialties

Rowena Yes Ma’am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING CO. Grand Rapids, Mich.

 

 

CHICAGO—GRAND RAPIDS ROUTE

Merchant Freight Transportation with Store Door Delivery
Over Night Runs between Chicago and Grand Rapids

DAILY SERVICE
GRAND RAPIDS MOTOR EXPRESS COMPANY

General Offices 215 Oakes St, S. W., Grand Rapids, Michigan
Chicago Terminal 1800 South Wentworth Ave.

 

 

 

 

In More Homes Everyday

ROLSomM

America’s dinest Bread

 

 

   

 
  
  

 

SANCTUM BAKORIUM \\
NEWS

Such popularity can only be
achieved by ing qual-
ity, efficient service, and fair
prices — all of them: typical
Holsum sales arguments.

 

The Outstanding Freight Transportation Line {
of Western Michigan.
State Regulation means Complete Protection.

ASSOCIATED TRUCK LINES

Phone 93401 108 Market Av.. Grand Rapids, Mich.

 

 

 

MICHIGAN SUGAR CAKES

  

Arracavowu p

Include 5 Boxes with your Next Order.
National Candy Co. PUTNAM FACTORY Grand Rapids, Mich.

 

 

 

 

 

 

February 19, 1930

MICHIGAN TRADESMAN 21

 

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids
Vice-Pres.—E ¥”. Abbott, Flint.
Secretary—E. J. La Rose, Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.

 

Several Good Reasons For Boning
Meat.

Several good reasons for boning
meat cuts are given by the New York
office of the Bureau of Agricultural
Economics in a radio talk to be broad-
cast in connection with market re-
ports next Friday.

“There can be little change in the
appearance of conventional cuts of
meat, made with the bone in,” says
the Bureau. “The form of the par-
ticular section of the carcass is pretty
definitely carried as long as the bone
remains. There is little advantage to
housewives in having bones included
with meat, though some think bones
give roasts better flavor. This is de-
batable and excellently flavored roasts
may be had with no bones to give fla-
vor, or to complicate carving.

“Every housewife knows that bones
give trouble when meat is to be served
and because of them considerable meat
is left that has to be utilized later for
warmed up dishes, which are not very
popular no matter how good they may
be. For this reason alone some house-
wives feel it economy to buy meat
that can be carved readily so that
every portion may be served, with
fresh cuts for the next meal.

“Carving has always been a prob-
lem to many heads of families, and in
case company is present the job of
carving frequently takes away from an
otherwise enjoyable occasion. Of
course there are some men who have
become so expert with the knife they
do carving eagerly and with a great
deal of finesse, but such men are rare.
Since now so much more carving is
done in the kitchen than on the table,
those who have to prepare meat for
the plates find the more easily carved
and less bulky cuts the most suitable
to their desires.

“But aside from style and comfort,
there are many very appealing cuts
that can be made if the meat is first
boned By boning and then separating
large sections into parts according to
their tenderness and general suitability
for the different uses to which they
are to be put, steaks, oven roasts and
pot roasts may be made from sections
formerly used almost exclusively for
stews, boiling pieces, corned beef and
other slow, moist heat cooking.

“As an illustration, it is quite pos-
sible to secure an excellent oven roast
from the chuck, by using only the sec-
tion under the blade, which is an ex-
tension of the muscle that makes the
rib roasts so highly desirable. When
the top part is attached, as is the case
when not boned, the roast is not
tender enough and either too big or
too thin when cut to desired weight.
When the beef carcass is of choice
grade, steaks from the same section
will be found delicious.

“This discussion is not intended to
describe how various cuts may be
made, but to point out that boned,
rolled and tied meat, or other boneless

_- Sha ea ele io

meat, often neatly covered with nice
appearing fat, and so made attractive
to the eye, may be bought with full
confidence and with the realization
that skillful meat cutters are furnish-
ing suitable meat selections, arranged
in attractive form.”
——
New Type of Automat Restaurant
Opened.

A waiterless restaurant has been
opened in Boise, Idaho, with many
unique devices. This restaurant is
built on the principle of an endless
belt. The belt carries food from the
kitchen in trays under glass covers
along a table extending the entire
length of the room, with seats for 123
people. Another belt under the table
carries. the used dishes back to the
dishwashing machine. A_ separate
dish is used for each article of food.
The customer lowers the glass win-
dow in front of his place and helps
himself to whatever he desires as the

trays pass slowly before him.
——__-~->____-

Food Keeps Best in Seattle, Wash.

The best city in the United States
for keeping food without the aid of
artificial refrigeration, according to re-
ports of the United States Weather
Bureau, is Seattle, Washington, where
there are, on the average, eighty-three
days out of the year when the tem-
perature does not go below thirty-two
or above fifty degrees above zero.
3altimore ranks a very poor second
with thirty-six such days, Chicago and
Philadelphia third with thirty-five and
New York fourth with thirty-four.

Los Angeles comes last, with no
ideal days at all. The average for the
United States is nineteen.

——_>+>___
New Political Party To Fight Chains.
A movement which has appeared in
Texas among independent retailers,
grocers and others, is probably the
first in which they have been bound
together in an avowed political party
to battle against chain stores. The in-
dependents are being formed into a
group which boasts that it will enter
the primaries with a strength of 75,000,
with the idea of supporting those can-
didates for office who are favorable to
the preservation of home-grown enter-
prises.

—_>->___
The Largest Market in the World.
The Smithfield Market in London,

said to be the largest meat market in
the world, recently celebrated its 61st
anniversary. Some idea of the mar-
ket’s capacity can be gained from the
fact that 4,000 tons of ‘beef, the equiv-
alent of 60,000 sides, can be displayed
at one time. More than 180 firms are
contained in the building. In De-
cember, 1928, more than 20,580 tons
of beef were handled there.

——_++ +

The “good-will” (anti-chain) tax bill
to be submitted to the New Hamp-
shire legislature on February 18 has
been redrafted in view of the opinion
of the state Supreme Court. The new
bill provides that for the purpose of
taxation the value of the good will of
retail business shall depend on aver-
age stock, gross sales and true net in-
come. This would certainly catch the
big companies. How about the little
ones which make no statements?

 

 

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER “BOXES

SPECIAL DIE CUTTING AND _ MOUNTING
G R AN D RA,PIODS M.I C H IGAN

 

M.J. DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

—

Direct carload receivers of

UNIFRUIT BANANAS
SUNKIST -~- FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

 

 

 

 

“I OWE A LOT TO FLEISCHMAN’S
YEAST-FOR-HEALTH”

Mrs. Michael Marich, proprietress of a grocery store in Chi-
cago, says: “I consider that I owe it to the health of others
to tell of the wonderful good I derived through taking Fleisch-

mann’s Yeast-for-Health.

‘I will say that I owe a lot to Fleischmann’s Yeast-for-Health.”’

FLEISCHMANN’S YEAST

SERVICE

 

 

VINKEMULDER COMPANY
Grand Rapids, Michigan
BRANCH AT PETOSKEY, MICH.
Distributors Fresh Fruits and Vegetables

Cantaloupes, Peaches, ‘Yellow Kid” Bananas, Oranges,
Lemons, Fresh GreenVegetables, etc.

 

 

GRIDDLES -- BUN STEAMERS —
Everything in Restaurant Equipment

URNS

Priced Right.

Grand Rapids Store Fixture Co.
7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mgr.

 

 

 

 

We are now making reservations for April eggs for
storage. Come in and see us for rates.

a
ABE SCHEFMAN & CO.

COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS

 

—

 

 

 

 

 

 

22

HARDWARE

Michigan Retail Hardware Aseociation.
President—W. A. Slack, Bad Axe.
Vice-Pres.—Louis F. Wolf, Mt. Clemens
Secretary—Arthur J. Scott, Marine City.
Treasurer—William Moore. Detroit.

 

Specific Plans For the Spring Paint
Campaign.

There are several logical reasons
why more paint is sold in the spring
than at any other season of the year.
First, it is usually the most favorable
season for painting. Second, spring
brings a natural impulse to “clean up
and paint up.” Third, the dealers push
their paints harder than at any other
season.

This combination makes for big
paint sales; and the hardware dealer
naturally counts on the spring paint
campaign to add a substantial amount
to his annual turnover.

He should not, however, rely en-
tirely on the customer’s impulse to
paint. He must be prepared, if he
wants big returns, to hustle energeti-
cally for business.

It is very rarely that paint business
comes unsolicited. In fact, an ener-
getic and persistent advertising cam-
paign is necessary if you are to have
a successful paint season.

Such a campaign should start early.
It should be continued persistently
throughout the season. And it should
have adequate preparation before it
starts.

The value of persistence cannot be
too strongly emphasized. The con-
stant dropping of water will wear
away a stone; but if the water quits
dropping when the stone is merely
dented the result will not be conspicu-
ous. And if the paint advertising
campaign stops before it is fairly start-
ed, it is not going to produce the big
results a thorough-going merchant
works for.

If you want a big paint trade, you
must go after the business energetical-
ly. You can’t get the business by
merely sitting in your store and rely-
ing on the seasonable clean-up-and-
paint-up impulse to bring you busi-
ness. You must go out after cus-
tomers. And if you start after the
business, you must be prepared to
keep after it throughout the season.

Furthermore, adequate preparation
is necessary. You should know, two
or three weeks before the campaign
actually starts, just what you intend
to do in the way of advertising and
business-getting. In the winter months
when trade is normally slack, is an ex-
cellent time to lay your plans for the
spring paint campaign. By the time
the drive actually starts, you should
have everything in readiness to carry
it through to a successful finish.

The campaign should start early—
at the latest, the last week in March.
Paint prospects do not respond im-
mediately. It takes quite a bit of paint
advertising to warm the average pros-
pect to the buying point.

Between now and the middle of

March, therefore, get your plans all
shaped in readiness for the spring
drive for paint customers.

A big factor in your spring paint
campaign is the prospect list. Every
wide-awake dealer has his list of paint
prospects,

MICHIGAN

One of your first steps is to go over
this prospect list very carefully. Go
over it in conference with your sales-
people. Discuss the individual pros-
pects, one after another. So-and-so
was canvassed last year; he did not
paint; he is a good prospect for this
year because the education process has
gone a considerable way with him.
Perhaps one of your salespeople can-
tell why he didn’t paint last year. If
so, jot down the reason on that pros-
pect’s card; the information will prove
useful in canvassing that individual
customer.

Paint prospects should be regarded
as individuals. One prospect may
want to paint but feels he can’t afford
it; the other may have lots of money
but may not be thoroughly sold on
paint. To adopt the same approach
with both these prospects is a mistake.
The most efficient salesmanship is that
which first elicits the individual’s ob-
jections and then conclusively answers
them.

The more your salespeople know
about the individuals with whom they
will deal, the more effective their
salesmanship will be. Salesmanship
is, after all, merely the adapting of
sound arguments to the individual cus-
tomer. Find out what makes the
prospect hesitate to buy; then counter
with the arguments that effectively dis-
pose of his objections.

So, go over the prospect list with
your salespeople. Discuss your pros-
pects individually. Get a line on every
individual if possible.

One merchant spends some time in
February canvassing for early orders.

It is hard to get people to think
about exterior paint in February or
early March, when the snow is on the
ground. Yet there are some individuals
whose orders can be booked ahead of
time if they are properly canvassed.
Get them. A half dozen or a dozen
advance orders will give your spring
paint campaign a good start.

It is often a good advertising stunt,
when you're talking paint to a pros-
pect later in the season, to show him
a goodly list of folks who have al-
ready bought your brand of paint.
“That shows what these people think
of your paint. They're taking no
chances on advancing prices later in
the season; they want to make sure
of having the work done early.”

The orders that can be picked up
in this way are, of course, compara-
tively few. In this connection, your
conference on the prospect list will
perhaps disclose that this, that or the
other member of your sales staff has
a special “drag” with some individual
prospect. One merchant offers a
small commission on advance orders
thus brought in by his salespeople be-
fore the real campaign actually starts.

Merely going over an old prospect
list is, however, not enough. Keep a
constant lookout for new prospects. A
tour of your immediate territory will
be apt to disclose quite a few build-
ings that need paint. Houses are of-
fered for sale that would sell more
readily if they were painted. Houses
are changing hands which the new
owners will inevitably want to reno-
vate; here, also, are good paint pros-

TRADESMAN

pects. Have your salespeople keep a
sharp lookout for prospects. Your
advertising will later bring enquiries;
or regular customers will incidentally
disclose that they’re thinking of paint-
ing. Get all the information you can
regarding each such prospect, and jot
down name, address and other par-
ticulars in your list.

“Prospect list” will suggest to old-
time merchants an unsystematic list
put down any old way, perhaps in an
old ledger or a note book. The ideal
method, however, is to use a card in-
dex file, with a card for each individ-
ual prospect. When a prospect is sold,
carry the card forward, with a memo
of the job—amount used, cost, weather
conditions, and painter’s name. If
complaint arises, this data is often use-
ful; and a few years hence it will be
helpful in canvassing for a repeat or-
der.

In your spring paint campaign, use
newspaper space and use it early. It
brings in prospects and helps to pave
the way for your direct-by-mail ad-
vertising and personal solicitation.
Use your windows, with frequent
changes of display. The window helps
to remind the man in the street that
he has been thinking of painting, and
that now is the time to come in, get
prices, and look at color cards.

The direct by mail campaign is im-
portant. In co-operation with the
manufacturer a thorough fellow up
campaign can be planned and carried
out. However, don’t leave it all to
the manufacturer, or be satisfied to
merely advertise his brand of paint.
Add some advertising material of your

 

February 19, 1930

own, telling the prospect something of
your store service, the expert advice
your salespeople are prepared to give
in estimating costs, selecting color
combinations, and the like. Work
into your direct-by-mail campaign
something of the distinctive person-
ality of your store.

One wide-awake dealer launches his
paint campaign with a personal letter
to each and every prospect. Each let-
ter is individually typewritten and
signed by the merchant himself, and
sent in a sealed envelope with full let-
ter postage. No’ two letters are
identical, though they are all built
from the same form. Into each letter
the merchant interjects some individ-
ual reference that marks the letter as
something more personal than a mere
circular. These letters take time to
compose and time to typewrite; but
they are read. They help to grip the
prospect’s attention at the very start
of the campaign. That is a big item.

It is better to send half a dozen or
a dozen pieces of paint advertising at
short intervals than to concentrate all
your paint arguments in a_ single
broadside. In the latter case if your
shot misses, you lose out entirely; but
with the follow up system some item
or other in the sequence is pretty sure
to get the prospect’s attention.

What is the one immediate purpose
of your advertising, the most import-
ant purpose? Of course you aim to
sell paint, and as a preliminary you
aim to educate the prospect in regard
to the value and importance of paint.
But your big object is to get the pros-
pect inside the store where you can

 

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars

BROWN &SEHLER

COMPANY

Farm Machinery and Garden Tools

Saddlery Hardware
Blankets, Robes
Sheep lined and
Blanket - Lined Coats
Leather Coats

 

GRAND RAPIDS, MICHIGAN

 

 

Michigan Hardware Co.

 

 

100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN

e

Wholesalers of Shelf Hardware. Sporting
Goods and

Fishing Tackle

 

 

 

 

 

 

 

February 19, 1930

MICHIGAN

 

TRADESMAN

23

 

meet him personally, and this object
should be kept in view in framing
your direct-by-mail campaign.
Victor Lauriston.
> -- _ —

And the End Is Not Yet.

Retail dealers in a great con-
vention, “after an exciting de-
bate,” attack a new tendency
which they say ‘“‘will result in op-
pression of the public by sup-
pressing competition and causing
the consumer in the end to pay
higher prices and. ultimately create
a monopoly.”

**And, further, that it will close
to thousands of energetic young
men who lack great capital the
avenues of business which they
should find open to them.”

The convention cails upon “‘all
manufacturers and wholesalers to
sustain the retailers by refusing to
sell goods’ to these other dealers.

The Springfield Republican, a
conservative paper, commenting
on this action, says,

“It is not, of course a pleasant
prospect to the small merchant—
this progress of events dragging
him in behind the counter as a
salaried employe;a little spoke in
a big wheel.

“It is repugnant to the demo-
cratic spirit.

“But it is no more than what
the independent worker has been
subjected to in the last fifty years.
One by one, and hundreds, have
been dragged from self-employ-
ment over the ruins of an inde-
pendent business into the narrow
dependency of corporate employ-
ment. Meantime the ranks of So-
cialism grow.

‘*‘And the end is not yet.”

It is not courteous nor fair to
mislead the reader any longer.
The resolution was not directed
against the chain store or the mod-
ern merger. The convention which
passed the resolution was held in
1895, and was directed at the
budding department store!

Deep currents of commercial
evolution are as irresistible, if not
so showy, as the dramatic tides of
industrial revolution. To the re-
tailer of 1895 the department
store idea was as ominous as the
‘“‘chain’’ plan is to the independ-
ent of our times. So the men of an
earlier day viewed with alarm the
Hanseatic League, the East India
and Hudson's Bay companies, and
the organized merchant adventur-
ers of the thirteenth and four-
teenth centuries.

Yet against all dire forebodings
and dismal prophecies the indi-
vidual has survived. The expla-
nation then as now is the same.
Personal relations in trade will
continue to be a bulwark against
which large combinations will bat-
ter in vain.

Nor does the personal relation
apply only to the placid pool of
village life where every man,
woman, child and dog is known
and called by name. No, the per-
sonal touch is as pogsible and

practical in the teeming imper-
sonal life of the great city where
neighbors are strangers.

Out of the welter of discussion
thirty years ago the most accurate
statement was:

And the end is not yet.

Each generation has its dread-
ful hippogriffs of change. But
change is the immutable law. The
innovations of one age become
the familiar practices of the next.
Revision, remodeling, progress
everywhere! The inexorable pres-
sure of the new, the fresh, the
original!

We may defy, we may protest,
we may issue ultimatums, we may
pass resolutions—even laws, we
may sulk in silence, yet the world
does move and the directing force
of human activity is forward. The
months of this new year are no
more of a_ problem than the
twelve months of the past.

Human nature is still the same.
The grasshopper and the ant
preach their age-old sermons that
Aesop wrote down. Possibly
there is some competition in
which survival is not to the alert
and industrious. The oyster does
not worry about competition.

But the eagle is still our Na-
tional emblem. Merle Thorpe.

+
Investigating the Chains.

A grocer in Minneapolis has asked
the attorney-general of Minnesota to
investigate chain store operations in
that state with a view to prosecuting
chains as violators of the Sherman
Act as well as of state statutes. The
grounds alleged are that “they and
each of them are in unlawful combina-
tion for the purpose of limiting, fixing,
controlling and maintaining to regulate
the prices of articles in trade and
manufacture.” Nine large chain sys-
tems are named—drug and notion com-
panies as well as grocer.

Meanwhile the Federal Trade Com-
mission, prosecuting its enquiry into
chains, announces that it is now en-
gaged in a fact-finding investigation in
various cities to ascertain the compara-
tive advantages and disadvantages of
chain and independent dealers in mer-
chandising specific commodities—gro-
cery stores for about 400 items, drug
stores for 700 and tobacco stores for
100 and odd. This is a considerable
enlargement of the Commission’s first
plan.

—___¢~ >____
The Laced Girdle.

Lacings have reappeared. A girdle
of pink satins has front lacings to with-
in a few inches of the bottom, which
may be adjusted to the individual fig-
ure to secure perfect fit.

An ideal all-in-one garment of deli-
cate pink faille for a slender figure
suggests grace and ease itself, with
welt seams following the contours of
the figure and narrow panels of elastic
at the side. This garment fastens at
the back and is boneless.

——_>~»> >
A Real Incentive.

A Western grocer has increased his
sales by giving his clerks a definite
mark to ghoot at. This is how he
did it,

He added up his over-the-counter
sales for one day, and found that the
average sale to each customer was 67
cents. He put up a sign bearing the
figure “67,” and he placed it where his
clerks couldn’t help seeing it.

—~++-+____

Don’t lean too heavily on luck or it
will give way.

 

     
    

 
 

The
MERICAN
ATIONAL
° BANK °

 
 
 

 

 

Capital and Surplus $750,000.00
One of two national banks in
Grand Rapids.

Member of the Federal Reserve
System.
President, Gen. John H. Schouten

Vice President and Cashier,
Ned B. Alsover

Assistant Cashier, Fred H. Travis

 

 

The Brand You Know
by HART

BRAND

aa

CHOICE GREEN STRING BEM

 

Look for the Red Heart
on the Can

LEE & CADY Distributor

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.
SAGINAW BRICK CO.
Saginaw.

 

 

 

EW ERA
LIFE ASSOCIATION

Grand Rapids.

SOUND COMPANY, SOUNDLY
MANAGED BY SOUND MEN.

 

 

When you want good cheese

KRAFT((X ) CHEESE

 

FRIGIDAIRE

ELECTRIC REFRIGERATING SYTEMS
PRODUCT OF GENERAL MOTORS

 

For Markets, Groceries and
Homes

Does an extra mans work

No more putting up ice

A small down payment puts this
equipment in for you

F. C. MATTHEWS
& CO.
111 PEARL ST. N. W

Phone 9-3249

 

 

 

 

Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.
GRAND RAPIDS, MICHIGAN

400 Varieties Dahlias
100 Varieties Gladiolus

Field Grown Bulbs and Roots
Write for Catalog
SPRINGHIILL FARM, A. T. Edison
R.F.D. No. 2, Grand Rapids, Mich.

 

Jennings Manufacturing Co.
Pure Vanilla Extract
Made from prime Vanilla Beans

1314 Division Ave., South
GRAND RAPIDS, MICHIGAN

 

 

I. Van Westenbrugge

Grand Rapids - Mus
(SERVICE DISTRIBUTOR)

Nucoa
KRAFT (CHEESE

All varieties, bulk and Package cheese

‘Best Foods”’

Salad Dressings

Fanning’s

Bread and Butter Pickles

Alpha Butter

TEN BRUIN’S HORSE RADISH and
MUSTARD
OTHER SPECIALTIES

 

 

 

 

 

24

MICHIGAN

 

TRADESMAN

 

February 19, 1930

 

HOTEL DEPARTMENT

 

News and Gossip About Michigan
Hotels.

Los Angeles, Feb. 14—Milton E.
Magel, formerly manager of Hotel
Clifton, Battle Creek, and treasurer of
the Michigan Hotel Association for
several years, has bought the Plaza
Hotel, Milwaukee, recently erected
and will take possession at once. The
transplantation of Mr. Magel from
Michigan to Wisconsin, will be a de-
cided loss for Wolverine friends and
members of the fraternity, but I can
conscientiously congratulate the Bad-
ger contingent on his accession to their
ranks. Milton, though still preserving
the bloom of youthfulness, made a de-
cided hit as manager of the Battle
Creek institution. Related through
marriage to John Callahan, the former
owner of the Clifton, he was drafted
into the service from Concord, a cross-
roads town in Calhoun county, and
placed in charge of the Callahan prop-
erty. Through the-co-operation of his
charming wife they made a wonderiul
success of the venture, but the death
of the former owner placed the prop-
erty on the market, whereupon Mr.
Magel established another hotel in the
Food City, the LaSalle, and proceeded
to do business just as he did at the
old stand. I have not learned what
disposition has been made of the
Battle Creek project, but I am strong
for Milton and do not hesitate to pre-
dict that he will make himself felt in
Wisconsin affairs.

 

Jacob Hoffman, owner of a chain of
Indiana and Illinois hotels, has the
goodness to write me way out in Los
Angeles, and congratulate me on the
interesting features of my weekly of-
ferings in the Tradesman. “Jake”
Hoffman is one of the squarest shoot-
ers I know of. Through our mutual
friend, Charley Renner, we became ac-
quainted several years ago, at his
South Bend property, the LaSalle, and
the acquaintance has been of much ad-
vantage to me. I hope it has proved
mutual, and it pleases me to know that
all of his hotel enterprises are suc-
cessful. He knows the game well.

Uncle Sam placed a padlock on a
Washington hotel some time after the
prohibition offender had disposed of
the property to an innocent purchaser.
It is presumably all right to punish a
repeated offender by closing up his
hotel, but I do not understand how
justice can be. served by taking toll
from the poor devil who is holding the
sack innocently. Some of the Federal
court decisious are interesting in the
extreme. For instance twenty-one
different Federal judges, in as many
district courts, have held that it is
legal to make wine and home brew in
your own home, for private consump-
tion. provided it is not sold, and yet
the other day a California judge sent
a poor fellow over the road because a
five gallon jug of grape juice went
flooey and insisted on performing
labor. One needs to employ a bar-
rister when tampering with the prod-
ucts of nature.

A. B. Hargrave, of Lake Gogebic,
has purchased the McCoy hotel prop-
erty, at Houghton.

 

Ruth Mary Myhan, of Hotel Sham-
rock, South Haven, has invented a
new salad and asks somebody to name
it. If it is a “Myhan Maid” salad I
know it is strictly up to grade and I
want to suggest that it be called the
“Ruthmary” and close the ballot box.
When one gets around to participating
in one of the meals such as are tempt-
ingly offered at the Shamrock, they
may be said to have. arrived, but 1

think the charming lady deserves to
be recognized in Michigan history, and
why not do it through the culinary
route.

 

“Dave” Olmstead, well-known to all
Michigan hotel men, from his constant
attendance at association meeting in
the past, has been gathered in by the
management of the Book-Cadillac, De-
troit, and will henceforth be one of the
factors in its operation. I think “Dave”
started his hotel career at the Pantlind,
and went from there to the Pontchar-
train, at Detroit, when that hotel was
opened. After that he operated a
chain of Ohio hotels, with the Winton,
at Cleveland, as the flagship. Then H.
L. Stevens Co., Chicago, hotel archi-
tects and builders added him to their
promotional staff, his connection with
that company covering a period of
several years, but during such period
he was in constant touch with his
Michigan friends. He will make ‘a
“touchdown” at Detroit, and will be in
evidence at all times. Nothing but a
straight jacket will curb his enthus-
iasm.

The Jackson Park Hotel Associa-
tion, Chicago, had a meeting with our
old friend, Ward James, at Hotel Wil-
dermere East, the other evening and
he served them a cracking good din-
ner, if published menus I have read
are any indication of what really hap-
pened. He could do that.

 

One by one the real good boys in
the Michigan hotel profession are he-
ing recognized at their worth and kid-
napped to other climes. Here is J. B.
Frawley, who has been administering
the affairs of Hotel Fort Shelby, De-
troit, for the past three vears, has been
taken over by the. Park Central, one
of the worth while hotels of New
York City. Mr. Frawley made a splen-
did record at the Fort Shelby. He as-
sumed management of that property
soon after it was increased to a 1,000
room proposition, coming, I believe,
from Hotel Hollenden Cleveland, with
a prior long service with the Black-
stone, Chicago and the Muehlebach,
Kansas City. The Detroit Hotel As-
sociation wil Ihave to restrict emigra-
tion from their ranks, or else hustle
along the education of the younger
generation who are already marked for
the profession.

 

George Swanson, general manager
of Hotel Huron, Ypsilanti, celebrated
the seventh anniversary of the opening
of that hotel, and you may believe he
could do it with a large degree ot
satisfaction. I remember well when
he came from Pennsylvania to take
over the management of the Huron.
Many were the individuals who had it
carded for failure, because of its near-
ness to Detroit. Did George agree
with them? Well, hardly! He pro-
ceeded to forget about Detroit as com-
petition and began to build up a clien-
tele of his own. He gathered in the
traveler who was on his way to De-
troit, and made such an impression
that he also enjoyed his patronage on
the return trip.
to find you could, at “early candle
light,” find a wonderful place to stay
over and negotiate Detroit by daylight.
But don’t ever think his guests were
not discriminating, and just because
they were and knew a good thing
when they saw it, he has achieved suc-
cess. I am just as happy over it as he
can possibly be.

Mrs. W. F. Jenkins, wife of the
owner of the Western Hotel, at Big
Rapids, recently underwent a major
operation at Butterworth Hospital,
Grand Rapids, but is reported to be
convalescing satisfactorily. Every
member of the Michigan Hotel As-

It was a good thing.

sociation will be glad to hear this. The
Jenkins are well beloved by their
patrons and the fraternity in general.

Last week a large number of the
resorters who spend the major portion

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms “i 400 Baths

RATES
$2.50 and up per day.

 

“We are always mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous
patronage implies.”

HOTEL ROWE

Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

 

 

The LaVerne Hotel

Moderately priced.
Rates $1.50 up.
GEO. A. SOUTHERTON, Prop.
BATTLE CREEK, MICHIGAN

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.50 up.

E. S. RICHARDSON, Proprietor

 

 

 

“A MAN !S KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Businesa
and Society make their head- —
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -i- Sandwich Shop

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private
Bath.

Buropean $1.50 and up per Day.
_ RESTAURANT AND GRILL—
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

 

 

 

Wolverine Hotel

BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD.-
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.

Open the year around.

 

CODY HOTEL

GRAND RAPIDS

RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

 

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.

Free private parking space.

E. L. LELAND, Mgr.

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof

Moderate Rates
Under the Direction of the
Continental-Leland Corp.

GeorGE IL.. Crocker,
Manager.

 

 

. se
Occidental Hotel
FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWART R. SWETT, Mgr.
Muskegon -te Michigan

 

 

Columbia Hotel
KALAMAZOO
Good Place To Tie To

 

 

 

Hotel Hermitage

European
Grand Rapids, Mich.

RATES:
Room and Bath $1.50 - $2

JOHN MORAN, Mgr.

 

 

 

CHARLES RENNER HOTELS}

Four Flags Hotel, Niles, Mich., in
the picturesque St. Joseph Valley.
Edgewater Club Hotel, St. Joseph,
Mich., open from May to October.
Both of these hotels are maintained
on the high standard established
by Mr. Renner.

Park Place Hotel
Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

W. O. HOLDEN, Mgr.

 

 

 

 

 

 

 

 

 

 

 

 

February 19, 1930

MICHIGAN

TRADESMAN

25

 

of their summers at Roachdale Inn,
Montague, gathered at that caravan-
sary for a mid-winter re-union. A
number of stunts for prizes were pull-
ed off successfully. It is the fifth
occasion of this kind, and offers a sug-
gestion to other Michigan operators
who, under existing circumstances,
find it a “long time between drinks.”

 

A writer in Printers’ Ink declares
that while he often buys in drug stores
the many items displayed there, in-
cluding books, which can by no
stretch of imagination be regarded as
drugs, it is always with a feeling that
a drug store is not the place to sell
these things. The same may be true
of the majority of those who buy their
lunches in the same establishments.
The fact remains that they do buy
their lunches there, and thus deprive
hotels and restaurants of business
legitimately theirs.

 

John A. Anderson, president and
general manager of Hotel Harrington,
Port Huron, was recently elected
treasurer of the Southern Michigan
Tourist Association. John is what you
might call a “whirlwind.” He certain-
ly starts things going with a jump.
During my last term as secretary of
the Michigan Hotel Association, John
was its president, and he certainly
made a record for activity. The As-
sociation certainly had a boom, with a
wonderful increase in membership, and
everybody knew there was something
doing every minute. He made a won-
derful success of the Harrington with
the same methods, and he is now in
full possession of one of the best
properties in the State.

 

The Detroit Convention and Tour-
ist Bureau have started out to raise a
million dollar fund for advertising pur-
poses. The idea is surely a good one
as has been proven in the instance of
California. Every chamber of com-
merce in the Golden State, is a poten-
tial advertiser, and they have such an
organization in every town. Michi-
gan’s experience last season demon-
strated what it is possible to do with
well directed advertising.

Frank S. Verbeck.

 

William C. Keeley, formerly man-
ager of the Morton Hotel, Grand
Rapids, and more recently manager of
the Southmoor Hotel on the South
side, Chicago, Ill., has been appointed
manager of the hotel properties con-
trolled by the Chicago Title and Trust
Co.

Harold A. Sage, manager of Hotel
Tuller, was elected president of the
Detroit Hotel Men’s Association at
the annual meeting of that organiza-
tion, at Detroit last week. He is the
youngest hotel executive to hold this
position in the thirty-five years the
Association has been in existence, and
is believed to be the youngest hotel
association president in the United
States. Carl M. Snyder, managing di-
rector of the Book Cadillac Hotel, was
named first vice-president; J. E. Fraw-
ley, managing director of Hotel Fort
Shelby, second vice-president; Hugh
Steidl, associate manager of the De-
troit Leland, treasurer, and J. Henry
Pichler, resident manager of Hotel
Statler, secretary. Preston D. Norton,
general manager of the Norton and
Norton Palmer hotels in Detroit and
Windsor, retiring president, was elect-
ed chairman of the executive commit-
tee, which also includes the recent past
presidents in order of their juniority:

 

Charles H. Stevenson, proprietor, Ho-
tel Stevenson; H. William Klare, gen-
J. Chittenden, Jr., managing director,
eral manager, Hotel Statler; William
Detroit Leland, and Ernest H. Piper,
general manager of Hotels Madison,
Lenox and Lincoln.

 

E. J. Bradwell, who has been a
member of the front office force of the
Hotel Fort Shelby (Detroit) several
years, and the last year resident man-
ager, will take active charge of the
hotel on Feb. 24, according to J. E.
Frawley, managing director. Frawley
then assumes management of the Park
Central Hotel in New York City, but
retains his stock in the Fort Shelby
and remains on the board of directors.
Bradwell announces the appointment
of J. E. Curtis, who has been chief
clerk, as assistant manager, and J. D.
Bedford, room clerk, as chief clerk. J.
B. McCarthy, who has been night
manager, becomes room clerk and C.
H. Lott night manager.

—
Early School Days on the Muskegon.

Grandville, Feb. 4—I have often
wondered if the boys and girls of to-
day have the enjoyment we backwoods
children had in backwoods days. We
had none of the improvements exist-
ing then as now. No gymnasiums and
indoor playrooms. There was the
wide outdoors, however, and_ that
seemed to us sufficient.

The Indian boys of the woods often
came to our playgrounds, bringing
their bows and arrows, showing the
white boys how to shoot. These In-
dian lads were splendid marksmen,
fetching down birds and squirrels with
the accuracy of a rifle shot. :

Wrestling matches were sometimes
indulged between white and red
youngsters, and not infrequently an
Indian lad carried off the honors.
Everything passed in friendly play, yet
no Indian offspring ever came to our
school. Their parents did not seem
to realize the necessity for book learn-
ing as did the whites.

In that early day compulsory school
attendance was unknown. The white
youths learned many things of forest
craft from their red friends, and
scarcely a white schoolboy but had his
bow and arrow made after the style of
the young red hunters.

Now and then an Indian lad would
enter our plays and seem to enjoy him-
self to the limit. Ball games were a
plenty, not like those of the present
day, however.

No basket or football was engaged
in, all and only various games of hand
ball such as one old cat, two old cat,
four cornered ball, barn ball, over the
house ball known as antie J over.

There were various other sports,
among them foot races and jumping
matches. Then came duck on the rock,
fox and geese, pullaway and others.
Indian lads were good where running
stunts were in evidence.

Palm, palm pullaway, was an ex-
hilarating sport. Bully in the mire was
another where a row of boys stood,
one behind the other, the first in line
holding to a post, his companions
clasping from behind. The boy who
broke his hold was out and had to take
his position at the post as the bully.

Bows and arrows held the field for
a long time until at last a boy sudden-
ly became possessor of a shotgun, or
rather a revamped old musket which.
in an early day, had been a Revolution-
ary flintlock.

Many is the time I have fired that
old musket into a flock of pigeons,
bringing down several at one shot.
That was in a day before I learned to

know better than to shoot feathered
creatures.

Other boys who envied me that mus-
ket soon procured firearms for them-
selves and the bow and arrow habit
took flight for all time. At the schools
we learned our letters, usually from
Sanders old green primer.

It has been a long day since the
learning of A-B-C’s went out for godo
and all. Our learned instructors long
since discovered that learning the al-
phabet was a silly custom, hence its
discarding.

The public school system is con-
ducted in an entirely different manner
to-day than in the time of the fore-
fathers in the Michigan settlements.
Riding down hill on hand sleds was
a fine sport. Not coasting but sliding
told the story. The woods were full
of loggers, and our Bridgeton hill on
the South side of the Muskegon was in
winter a busy place. Millions of pine
logs destined for Muskegon  mill-
Owners were drawn to the river every
winter down the hill that passed from
the schoolhouse to the river.

Naturally the schoolboys at their
play found rides back up the hill on the
bunks of empty bobs, only now and
then a grouty. driver refusing them
permission. Such drivers  usuaily
came in for a good snowballing later
on. There was naturally a strife to see
who should have the fastest sled. At
one time when an election was pend-
ing, and Lincoln was the choice of
one party as against Douglass, the
boys had plenty of sport naming their
sleds and racing each other down the
long hill.

One boy brought a new sled to
school painted bright red, a frame sled,
made by a carpenter friend, and across
the top was painted the name of
“Little Giant.” Another boy had a
larger sled made of boards just recent-
ly shod with spring steel which he
forged alongside the new sled, saying
that he had christened his sled “Old
Abe.”

Jeers went up for the old sled, cheers
for the new, but when “Old Abe” out-
distanced the “Little Giant,” the shouts
were even more vigorous than before,
and the girls were eager to take a trip
with the boy who had beaten the new
red sled to 2 finish.

We often met Indians and _ their
squaws when we were after cows.
Usually a big buck Indian would be
riding astride a pony, while bringing
up the rear and on foot, loaded with
baskets, was a squaw. The Indian al-
ways rode while his squaw walked.

Indians were not chivalrous as re-
garded their women folks. It was the
proud boast of the warrior that he was
a hunter, not a menial to do hard
work. These Indians, both squaw and
buck, were an interesting people and
the puzzle and study of their white
neighbors.

They were naturally religious peo-
ple, worshippine the Great Spirit with
even more fidelity than the white did
his God. The Indian saw that spirit
in everything in nature which he did
not understand.

The names given by the Indians to
our towns and lakes, rivers and woods,
are far more musical and satisfying
than anything of the kind in the line
of white invention.

Our early day history is in every
way worthy the study of our most
scientific people. Old Timer.

—_~+++__

So Say We All.

Belding, Feb. 12—Just wish to state
that our trade has increased about one-
third during the past month. I at-
tribute this mostly to the exposure of
chain store methods broadcast over the
air. Let us encourage a continuation
of this good work. W. B. Conger.

Gabby Gleanings From Grand Rapids.

Bruggema & Ludwig, who have
conducted a wall paper, decorating
and painting business at 700 West
Bridge street for twelve years, have
dissolved. A. Ed. Ludwig will con-
tinue the business at the present loca-
tion and Jacob Bruggema will engage
in business on his own account at 930
Ballard street.

Earl Albertson, Vice-President and
Cashier of the Security National Bank,
will spend the next two weeks in New
Orleans and Texas. While in the lat-

ter state he will inspect his sweet
grapefruit plantation on the Rio
Grande.
The Security National Bank will
open its doors for business about
April 1.

At the annual meeting of the Board
of Directors of the American Life In-
surance Co., Detroit, Feb. 11, Dudley
E. Waters, chairman of the board of
the Grand Rapids National Bank, was
unanimously elected a director of the
American Life. Aaron L. Sibley and
Archie A. Anderson were re-elected.

L. W. Hoskins and Fred A. Casten-
holz (Hazeltine & Perkins Drug Co.)
leave to-morrow for Chicago, where
they will look over sample lines of
sundries for next season. Mr. Hos-
kins will then proceed to New York,
where Wilson Hutchins will join him
the latter part of the week. Together
they will make further selections for
the sundry department.

Edward Van Eenenaam has retired
from the position of manager of the
Warner chain store on East Fulton
street to engage in the retail grocery
and meat business on his own account
at 953 East Fulton street. Lee & Cady
furnished the grocery stock.

Adrian Cole, of Traverse City, is
in town to-day to attend the funeral
of his brother, Frank Cole, of the firm
of Nydam & Cole, sheet metal
workers.

—+-+—___

Another A. & P. Crook Fined.

The Atlantic and Pacific Tea Co.
was fined $10 by Judge Thomas E.
Garvin of the Municipal Court of
Indianapolis, Ind., during the week on
the charge of giving short weight. The
company was made defendant in an
affidavit sworn to by one Tony Lud-
wick, who bought two sealed pack-
ages of beans at an A. & P. store at
2512 Speedway road and finding each
package was short of a pound turned
the merchandise over to the weights
and measures officials.

————_2-e>—___

Good For Calder.

Kalamazoo, Feb. 15—Another year
has rolled around and we are still im-
proving. Larger, everything, spick-
and span, with up-to-date methods,
well paid clean and alert clerks. We
think the Tradesman and the I. G. A.
for our success. M. Calder.

—+++___

Paul A. E. Woldt, dealer in general
merchandise and farm implements at
Bach, renews his subscription and
writes the Tradesman: “I am an old
time reader, but get a bigger kick out
of it every year. I would not do with-
out it.”

—_+-~»___

Giving more than you're paid for is
a sure way to make sure you'll get
paid more.

 

 

26
DRUGS

Michigan Board of Pharmacy.
President—J. Edward Richardson, De-
troit
Vice-Pres.—Orville Hox:e, Grand Rap-
d

s.

Director—Garfield M. Benedict, San-
dusky.

Examination Sessions — Beginning the
third Tuesday of January, March, June,
August and November and lasting three
days. The January and June examina-
tions are held at Detroit, the August
examination at Marquette, and the March
and November examinations at Grand
Rapids.

 

Michigan State Pharmaceutical
Association.
President — Claude C. Jones, Battle

reek.

Vice-President—John J. Walters, Sagi-
naw.

Secretary—R. A. Turrell, Croswell.
Treasurer—P. W. Harding, Yale.

Cc

 

Artificial Ripening Criticized.

For some time now it has been
known that tomatoes, as well as other
fruit, could be artificially ripened by
placing in an atmosphere of ethylene
gas. Now it has been reported that
such tomatoes are lacking in the vita-
mine content which the fruit ripened
by natural means is found to have.

The ethylene treatment has no effect
upon the vitamines already formed in
the green fruit when it is picked, but
the formation of vitamines does not
go on during the ethylene ripening
process. Since sunlight is closely as-
sociated with vitamine formations this
is not at all surprising. But it does
show that whenever we interfere with
a natural process we should beware
of a possible kickback which we do
not expect.

Tomato juice, because of its rich
vitamine content, for some time has
been given to babies. Had this ethy-
lene process been discovered and put
into use before the vitamine content
were known and known to be the im-
portant element, much harm might
have been done to infants before any-
thing of the cause could have been re-
motely guessed at. Now that we have
come to the point of irradiating all
sorts of things with ultra-violet light
to increase their vitamine content,
perhaps we can do this with the to-
matoes and so bring ethylene-treated
tomatoes up to normal again.

In the meantime, while we are ex-
perimenting with our food, it might
be but fair to babies to feed them with
as little food that has been experiment-
ed with as possible.

———_~> + > ___
Emulsions of Essential Oils.

Transparent emulsions may be ob-
tained by equalizing the retractive in-
dices of the two phases at the same
temperature. Gelatin is the most ef-
ficient of the peptising agents investi-
gated. Gum acacia ranks second,
whereas agar-agar and_ tragacanth
proved unsatisfactory. The problem of
graining may be solved by employing a
mixture of 2 parts of invert sugar and 1
part sucrose instead of straightinvert
sugar in the dispersion medium. The
colloid mill is indispensable in the
preparation of the dispersion. W. F.
Whitmore and R. E. Lineham recoim-
mended the employment of 0.25 per
cent. of gelatin as the peptising agent
for emulsions up to 5 per cent. by vol-
ume, in order to insure a long period
of stability. For higher concentrations
of oil, the amounts of gelatin specified
in this paper for concentrated orange
oil emulsions should be used. Prepara-

Sa SR LET

MICHIGAN

tion of terpeneless instead of straight
oil emulsions is recommended in the
case of oils of the terpene variety, such
as orange, lemon and lime. Terpene-
less emulsions retain their flavor qual-
ity almost indefinitely owing to the re-
moval of the terpenes, which oxidize
and produce objectionable taste and
odor.
—_—_+ ++ ___
Indian Gum Mucilage.

The British Pharmacopoeia directs
mucilage of acacia to be made with
gum acacia, but in India and the East-
ern Division of the Empire, Indian
gum may be employed in place of gum
acacia in making the official mucilage.

Indian gum is a gummy exudation
from the stem of Anogeissus latifolia
and forms a nearly colorless mucilage
with water which is more viscous than
that made with a similar amount of
acacia. The British Pharmacopoeia
states that one part of it should be
substituted for two of the acacia in
making the official mucilage.

This is a very unstable preparation.
Numerous suggestions shave been
made for preserving it. Lime water
was employed as a solvent in the U. S.
P. VIII, but while the stability of the
preparation was improved the incom-
patibilities of the lime water worked
havoc in extemporaneous prescriptions
when the physician had forgotten its
presence. The only way to have good
fresh sweet mucilage is to make it fre-
quently and use it up rapidly. The ad-
dition of sodium benzoate, in the new
U. S. formula, while it may serve a
useful purpose as a preservative, has
objections on the similar ground of
incompatibility.

—_~»+ +>

Methyl] Salicylate With Lanolin.

Can you help me in the following
difficulty? On adding methy] salicylate
to melted lanolin (hydrous), stirring
and cooling, the liquid methyl can be
squeezed out of the solidified mass.
Even on touching, the “blebs” of
methyl salicylate appear.

Methyl salicylate and hydrous wool
fat are soluble in each other and can
be combined with a large proportion
of methyl salicylate without any sep-
aration of the latter. Any exudation
of liquid which occurs would we
should say, be more likely to be water.
We have tried for the sake of con-
firmation hydrous wool fat with vary-
ing proportions of methyl salicylate. A
nice smooth uniform cream has result-
ed in all instances. It seems to us
that you may have some other con-
stituent in your preparation which up-
sets the combination or your method
of mixing is not sufficiently effective.
You do not provide us with much in-
formation to go upon. Write to us
again, however, if you have omitted
any essential point and the above re-
marks do not afford you all the help
that you require.

—_ 2+ ++
Perfuming Pamphlets.

Almost any perfume may be used
for perfuming pamphlets, catalogues,
almanacs and the like, the following
method being as good as any we know
of: Coumarin, 10 grains; vanillin, 10
grains; heliotropin, 10 grains; ionone,
10 minims; hyacynthin, 5 minims; es-
sence of musk, 30 minims; otto of rose,

TRADESMAN

5 minims; absolute alcohol, 1 fl. ounce.
Mix and distribute this evenly on
sheets of blotting paper; place the
sheets in a closed box (a biscuit tin
answers well) with the pamphlets or
almanacs for twenty-four hours or so.
The perfume is said to be almost in-
exhaustible. Absorbent cotton may be
used to hold the perfume. On placing
the perfuming material in the bottom
of the box it should be covered with a
couple of sheets of dry blotting paper,
the pamphlets piled loosely on top, the
lid of the box securely fixed, and the
whole placed in a warm room. A
lilac perfume may be made thus: Ter-
pineol, 2 fl. drams; oil of lignaloe, 20
minims; oil of bergamot, 10 minimis;
heliotropin, 20 grains; alcohol, 2 fl.
ounces. Mix, and use as in the pre-
ceding formula.
——-o-+ + ____
Keeping Properties of Digitalis.

H. B. Haag and R. A. Hatcher
record the results of observations on
the keeping properties of digitalis
(powder) and digitalis preparations.
They find no reasonable evidence that
dried digitalis deteriorates when kept
with ordinary care. Fluid extracts and
tinctures of digitalis decompose at
somewhat variable rates, but may be
used with confidence, as deterioration
is seldom rapid. The authors con-
sider it probable that digitalis con-
tains an active principle resistant to
decomposition; hence very old tinc-
tures have nearly 70 per cent. of the
activity of average fresh tincture. It
is also considered that decomposition
of active principles is induced by some
disturbing substance present in vary-
ing proportions in different specimens
of digitalis. Decomposition is not due
solely to a ferment or to oxidation,
since it occurs in sterilized infusions
from which air is excluded.

——+~-+___
Chap Lotion.

We do not know the composition of
the proprietary article you mention,
and if we did, to publish it might lead
some unscrupulous concern to make a
counterfeit and offer it as the genuine.
Why not formulate a distinctive prep-
aration of your own? We suggest that
you begin by experimenting with:

Glycenn oo 6 ozs.
Mumce seed 2202s 60 grs.
Hot water 2-92 21 ozs.
Deodorized alcohol ~---------- 5 ozs.
Perfume as desired ~--------- enough

Place the seed in a bottle, pour the
hot water on them and agitate oc-
casionally until a mucilape is formed;
then strain through muslin. To this
add the glycerin and shake thoroughly.
Dissolve the desired perfume in the
alcohol and add the solution to the
mucilage, agitating briskly until of a
uniform consistence.

—_>>->___
Bottle Varnish.

Bottles may be made to exclude
light pretty well by coating them with
asphaltum lacquer or varnish. A for-
mula recommended for this purpose is
as follows: Dissolve asphaltum, 1 part
in light coal-tar oil, 2 parts, and add
to the solution about 1 per cent. of
castor oil. This lacquer dries some-
what slowly, but adheres very firmly
to the glass. Asphaltum lacquer may
also be rendered less brittle by the ad-

February 19, 1930

dition of elemi. Melt together asphal-
tum, 10 parts, and elemi, 1 part, and
dissolve the cold fused mass in light
coal-tar oil, 12 parts.

Amber-colored bottles for substanc-
es acted upon by the actinic rays of
light may be obtained from almost any
manufacturer of bottles.

—_———_-> +
Stability of Cacao Products.

Cocoa butter is an important inter-
mediate product of the cacao industry.
If it is carefully packed and stored it
will keep for one and one-half years in
an unobjectionable condition, especial-
ly if cool rooms are used. Under the
influence of light the yellow coloring
matter is rapidly bleached, the surface
becoming snow white on exposure for
two days to direct sunlight. The dis-
appearance of the color occurs simul-
taneously with the beginning of
rancidity. However, in evaluating
cocoa butter it must be remembered
that cocoa butter immediately after
pressing may contain considerable acid
the acidity running from pH 6 to pH

7.8.
——_>2>___

Detecting Quinine Valerate.

According to Stephen Soule, quinine
valerate may be detected by bruising
the crystals in a glass mortar, the
operation producing a marked fluro-
escence which persists until all the
crystals have been reduced to fine
powder. The fluorescence is very
marked in the dark and is noticeable

on a dark day.
———o-- >

Removal of Iron Rust From Fabrics.

The following methods are suggest-
ed in “The Scientific American Cyclo-
pedia of Formulas.”

a. This may be removed by salt mix-
ed with a little lemon juice.

b. Salts of lemon, mixed with warm
water, and rubbed over the mark, will,
most probably, remove the stains.

—_—o-2-~
Late Business News From Ohio.

Cincinnati—The Rich Pump & Lad-
der Co. is now located in its new plant
at Gest and Depot streets. This new
plant was acquired when the company
sold its old plant to the Union Termi-
nal Co., of Cincinnati, as part of a site
for a new station. The new ladder
plant is one of the most modern in
the country. There are 90,000 square
feet of floor space in the plant, and the
building is thoroughly modern in all
respects.

Cleveland—Joseph A. Sharp has been
put in charge of sales of the Jiffy
Boiler Plug Co., 9114 St. Clair avenue.
He is well known in the hardware
trade throughout the East and Central
West for his sales work.

Cleveland—John F. Schulte & Son
will move this grocery and meat mar-
ket from 3416 to 3404 Lorain avenue.

Columbus—G. M. Painter has en-
larged his grocery and meat market
at Whitethorne and Sullivan avenues.

Dayton—Wm. J. Sprauer has pur-
chased the grocery and meat market
at 202 Babbitt street from C. F. Kinzig.

Sandusky—The Public Meat Market
has been opened by F. E. Kotara at
811 Hayes avenue.

Toledo—O. J. Sebell thas sold his
grocery and meat market at 1401 Mich-
igan street to Alfred C. Meyer. Dan

 

 

 

 

 

t
{
}

sci

 

 

February 19, 1930

MICHIGAN

TRADESMAN

23

 

Kardos is the proprietor of the grocery
and meat market at 2139 Consoul
street which was formerly owned by
John Kiss. J. Morris has purchased
the grocery and meat market at 1025
Starr avenue from Wm. J. Sauer.
Brook—W. Leslie Strole purchased
the City Meat Market from R E. Hess.

Greensburg—Littell and Mock are
the proprietors of the Sel-U-Mor Meat
Market on East Main street, which was
formerly owned by Kirkpatrick &
Mock, Mr. Littell having purchased the
interest of Mr. Kirkpatrick.

Indianapolis—J. E. Rogers opened
a first class meat market at 817 West
30th street. :

Akron—Purchase of the Miller Rub-
ber Co. by the B. F. Goodrich Co.,
both of Akron, for considerations ap-
proximating $10,000,000, was approved
by the Miller board of directors last
week. The executive committee of the
Goodrich company offered to buy the
Miller assets for 113,504 shares of
Goodrich common stock and to assume
the Miller liabilities, which were listed
at $4,197,471 for 1928. Since the com-
mon shares offered by Goodrich repre-
sent a sum of $4,823,920 at todays clos-
ing market quotation of $42.50 per
share, the grand total offered for the
Miller company is approximately $10,-
000,000. The offer was accepted sub-
ject to necessary approval of Miller
stockholders.

Cincinnati—A survey of local shoe
factories indicates that production is
about on a par with this time last
year. There seems to be a betterment
in general business conditions and a
booklet issued by the city on local em-
ployment conditions shows that fewer
people are out of employment than has
been the case for some time. There
is a tendency on the part of retailers
to buy very conservatively. This con-

dition, manufacturers aver, will be
overcome just as soon as the general
public gets over the scare that was
thrown into it a few months ago. As
soon as the retail business gets back
to normalcy, the manufacturing end
will see better times also. Quite a bit
of cutting is on hand at local shoe
factories, but manufacturers are com-
plaining about the smallness of the or-
ders. There is a very good demand
at this time for black kid and colors
and it is reported that patent is tem-
porarily taking a back seat. Dark blue
is another that merchants think is just
about out of the picture as far as spring
sales are concerned. while faith is pin-
ned, to a certain extent, on light blue
and purple to take its place.
> >____
Corporations Wound Up.

The following Michigan corpora-
tions have recently filed notices of dis-
solution with the Secretary of State:
Harder Refrigerator Corp., Detroit.
Sewell Cushion Wheel Co., Detroit.
Second Incorporated Equities, Lan-

sing.

Commercial Storage
Co., Kalamazoo.
Farm Lands Investment Co., Detroit.
Griffith, Lavigne & Hamel Co., Inc.,

Detroit.

Jones Electrical Stove Co., Detroit.

The Mound Realty Co., Royal Oak.

Peoples Wayne County Travel Bu-
reau, Detroit.

Honor Rural Telephone Co., Honor.

Wayne Tool Co., Detroit.

Mid-Continent Laundries,
sing.

Layne Bowler Chicago Co., Detroit.

Bewick Co., Grosse Pointe Farms.

Richmond Petroleum Co., Richmond.

R. & K. Building Co., Detroit.

The Fleischmann Co., Detroit.

—_>++>_____

and Brokerage

Inc, Lan-

Have you such a system of account-
ing or of stock keeping that you can
tell at a point midway between inven-
tories, whether or not you are making
money?

 

es. Quickly,

PRICES can be given.

you,

Grand Rapids

 

1929 MODELS
SODA FOUNTAINS

We have in our control and for sale a limited number of Soda
Fountains. as described above, and which are regular in every particular
and equipped with Frigidaire for Refrigeration.

This information has just come to us from the factory and as it
will be given to other Distributors, these Fountains will move very

If you are interested, you should phone or write us for an appoint-
ment and visit the Factory with us and have the opportunity of looking
over these Fountains and making your choice.

These are subject to our usual terms of Sale and SPECIAL

The proper plan is to buy the Fountain right, and then buy the
Ice Cream right, and ultimate profit will be satisfactory.
We will appreciate an opportunity to demonstrate these facts to

Hazeltine & Perkins Drug Co.

Michigan

Manistee

 

 

WHOLESALE DRUG PRICE CURRENT

 

Prices quoted are
Acids

Boric (Powd.)-. 9%@ 20
Boric (Xtal) ~. 9%@ 20
Carbolic ......- 38 @ 44
Cuttie . 52 @ 66
Muriatic ___..... 3%q@ 8
Nitvie 2202! 9 @ 16
Oxalic 2... 15 @ 25
Sulphuric -_--.. 34@ 8
Tartarie 52 @ 60
Ammonia
Water, 26 deg... 07 @ 18
Water, 18 deg... 06 @ 15
Water, 14 deg... 5%@ 13
Carbonate _.... 0 @ 2
Chloride (Gran.) 08 @ 18
Balsams
Copaiba —..__.. 1 00@1 25
Fir (Canada) _. 2 75@3 00
Fir (Oregon) .. 65@1 00
Ferg 222502. 3 25@3 50
Tole 22 2 00@2 25
Barks

Cassia (ordinary). 25@ 30
Cassia (Saigon) -_. 50@ 60
Sassafras (pw. 60c) @ 60
— Cut (powd.)

Ce

20@ 30
Berries
Cubeb _____ —.. ©
ish @ 2
Juniper .... 10@ 20

Prickly Ash __.... @ 1765

Extracts
Licorice 60@ 65
Licorice, powd. __ 60@ 70

Flowers
Arnica 222222 1 50@1 60
Chamomile Ged.) @ 50
Chamomile Rom. @1 00
Gums

Acacia, Ist ______ 50@ 565
Acacia, 2nd _... 45@ 50
Acacia, Sorts _.. 35@ 40
Acacia, Powdered 40@ 50
Aloes (Barb Pow) 32@ 40
Aloes (Cape Pow) 25@ 35
Aloes (Soc. Pow.) 75@ 80
Asafoetida ______ 50@ 60

POWs, 2 90 @1 00
Camphor -_______ 87@ 95
Guaige 0 @ 60
Guaiac, pow’d __ @ 70
King) @1 25
Kino, powdered__ @1 20
Murr @1 15
Myrrh, powdered @1 25
Opium, powd. 21 00@21 50
Opium, gran. 21 00@21 50
Shellae 65 80
Shellac __...__ 75@ 90
Tragacanth, pow. @1 75
Tragacanth ___. 2 00@2 35
Turpentine ______ $ 30

Insecticides

Arsenic 2... 08 20
Blue Vitriol, bbl. 038
Blue Vitriol, less 09%@17

Bordea. Mix Dry 12 26
Hellebore, White

powdered _..... 15@ 325
Insect Powder... 474%%@ 60
Lead Arsenate Po. 13%@30
Lime and Sulphur

Dig 2 08 23
Paris Green _... 24@ 42
Leaves
Buchw oo @ 90
Buchu, powered @1 00
sage, Bulk ...... a 30
Sage, % loose ._ 40

Sage, powdered... @ 235
Senna, Alex, .... 50@ 15
Senna, Tinn. pow. 30@ 35
Uva Urai = 20@ 2%

Oils

Almonds, Bitter,
true 7 50@7 75
Almonds, Bitter,
artificial __... 3 00@3 35
Almonds, Sweet,
true 32. 1 50@1 80
Almonds, Sweet,
imitation -... 1 00@1 25
Amber, crude -.. 1 00@1 25

  

Amber, rectified 1 50@1 75
Anise 2 00@2 25
Bergamont -... 6 50@7 00
Cajeput --_- ~ 2 00@2 25
Cassia -.. -- 3 00@3 25
Castor .... - 1 55@1 80
Cedar Leaf --_. 2 00@2 25

  

Citronella .._-..

Gloves...

Cocoanut

Cod Hiver ..____ 1 40@2 00
Groton... 3 50@3 75

nominal, based on market the day of issue.

Cotton Seed .... 1 35@1 50

Cubebs _........ 5 00@5 25
eron -....... 4 00@4 25
Kucalyptus -... 1 25@1 60

Hemlock, pure... 2
Juniper Berries. 4

Juniper Wood ~. 1 506@1 75
Lard, extra ....15

Lard, No. 1 ....1
Lavender Flow__ 6 00@6 25
Lavender Gar’n. 1 25@1 50
Lemon @
Linseed, raw, bbl. @1 14
Linseed, boiled, bbl. @1 17
Linseed, bld. less 1 24@1 37
Linseed, raw,less 1 21@1 3

Mustard, arifil. oz. @ 35
Neatsfoot ...... 1 25@1 35
Olive, pure _... 4 00@5 00
Olive, Malaga,

yellow .__-.-. 3 00@3 60
Olive, Malaga,

green ...._... 2 85@3 25
Orange, Sweet 6 00@6 25

Origanum, pure. @2 50
Origanum, com’! 1 00@1 20
Pennyroyal -... 3 00@3 25
Peppermint .... 5 60@65 70
Rose, pure __ 13 50@14 00
Rosemary Flows 1 25@1 60
Sandelwood, EB.

I 12 50@12 75

true 2 00@2 25

Sassafras, arti’l 16@1 Ww
Spearmint -..___ 1 00@7 256
Sperm 2. 1 60@1 75
Tany <1. 7 00@7 25
Tay USP _.__ 65@ 75
Turpentine, bbl. _. @ 65
Turpentine, less 72@ 85
Wintergreen,

leaf ...,-___.. 6 00@6 25
Wintergreen, sweet

Biveh 2 3 00@3 25
Wintergreen, art 75@1 00
Worm Seed ____ 4 50@4 75
Wormwood, oz. -... @2 00

Potassium

Bicarbonate ____ 35@ 40
Bichromate _____ 15@ 26
Bromide ________ 69@ 85
Bromide ________ 4@ 71
Chlorate, gran’d_ 21@ 28
Chlorate, powd. 16@ 23

az 17@ 24
Cyanide 30@ 90
FOC 4 06@4 28
Permanganate __ 22%@ 35
Prussiate, yellow 35@ 45
Prussiate, red __ @ 70
Sulphate == 35@ 40

Roots

Alkanet ___. 30 35
Blood, powdered_ 100 45
Calamus 2.00. 35@ 85
Elecampane, pwd. 25@ 30
Gentian, powd. _ 20@ 30
Ginger, African,

powdered __... 30@ 35
Ginger, Jamaica. 60@ 65
Ginger, Jamaica,

powdered -.... 45@ 60

Soldenseal, pow. 6 00@6 50
Ipecac, powd. -_ 5 50@6 00
40

Licorice ._...____ 35@

Licorice, powd... 20@ 30
Orris, powdered. 45@ 60
Poke, powdered__ 35@ 40
Rhubarb, powd __ @1 00

Rosinwood, powd. @ 60
Sarsaparilla, Hond.

ground ........ 10
Sarsaparilla, Mexic. @ 60
Squille 03 4. 35 40

Squills) powdered 70@ 80
Tumeric, powd... “| 25

Valerian, powd.._ 1 00
Seeds
Anise. @ 35
Anise, powdered 35@ 40
Bird, fe 13@ 17
Canary -...-... 10@ 16
Caraway, Po. 30 25@ 30
Cardamon —..._. 2 50@2 75
Coriander pow. .40 30@ 26
Dm ........... HG
Fennell -........ 85@ 60
Wigs, 2 9%@ 15
Flax, ground .. 9%@ 15
Foenugreek, pwd. 15@ 25
Hemp 4... 2... 8 15
Lobelia, powd. .. 1 €0
Mustard, yellow 17 25

Mustard, black.. 20@

  

Roppy 15@ 30
Quince --- a @1 50
Sabadilla ._..._.. 45@ 650

Sunflower --_...-
Worm, American 30 40
Worm, Levant . 6 50@7 00

Tinctures

Aconite
Aloes
Acafoetida
Arnica

 

 

Belladonna ...... @l 44
Benzoin ..__..... @2 238
Benzoin Comp’d. @2 49
Buchu

Cantharides

Capsicum

Catechu

Cinchona -.._____
Colchicum

Cubebs -....

Digitalis

Gentian

Guaiac

Guaiac,

fodin

[odine,

Irom, Clo. @1 56
Ming) 2 1 44
Merch 2 52
Nux Vomica -... @1 80
Cau @5 40
Opium, Camp. .. @l1 44
Opium, Deodorz’d @5 40
Rhubarb -_--.... @1 92

Paints

Lead, red dry -. 14%@14%
Lead, white dry 144%@14%
Lead, white oil 144%@14\%
Ochre, yellow bbi. @ 2%
Ochre, yellow less 3@ 6
Red Venet’n Am. 3%@ 7
Red Venet’n Eng. 4@ 8
Putty ae 6s
-— @ 4%
as 56%@10

L. H. P. Prep... 2 80@3 00
Rogers Prep. -. 2 80@3 00

owe wwe =

Miscellaneous

Acetanalid _____ 67@ 75
Ale 2. o@ 12
\lum. powd and

Sround -...4.. 09@ 15
Bismuth, Subni-

Gate ...... 2 25@2 52
Borax xtal or

powdered -... 05@ 13

Cantharides, po. 1 25@2
Calomet oo

&
&
€

&
«

ia

Capsicun, pow’d

  

62 3
Carmine  -____ oo o0g9 a
Cassia Buds 1.2 45
Cleves U@ 66
chalk Prepared_ 14@ lo
Chlorotorm ---- 49@ 656
Choral Hydrate 1 20@1 5¢
Cocaine w----~ 12 83@is bu
Cocoa Butter _.. tu@ yu
Corks, list, less 30-10 to
: 40-10%
Copperas See 0s@ lv
Copperas, Powd. 4@ 10
Corrosive Sublm 2 25@2 3u
Cream ‘Tartar __ 3o@ 45
Cuttle bone ..___ 40@ 50
7extring ..... | 6@ 15
sover’s Powder 4 0@4 50
Emery, All Nos. lo@ 15

Emery, Powdered @ 15
Epsom Salts, bbls. @03%
4spsom Salts, less 3%@ lv
Krgot, powdered .. @4 00
Flake, White .. 15@ 20
Formaldehyde, Ib. 13@ 35
Geélatine _....... 8U@ 90
Glassware, less 55%
Glassware, full case 60%.
Glauber Salts, bbl. 02
Glauber Salts less ug %
Glue, Brown -... 20@
Glue, Brown Grd 16@ 22
Glue, White .... 27%@ 35

Glue, white grd. 25@ 35
Giveerine 19@ 40
Hepa 20 b@ 95
GGiie 22 6 45@7 00

Iodoform ....... 8 00@8 30

vead Acetate _. 20@ 30
dace ........... @1 50
face, powdered. @1 60
Menthol -____ 8 00@9 00

Morphine .... 13 4
Nux Vomica .... “Ta
Nux Vomica, pow. 16
Pepper, black, pow 57 70
Pepper, White, pw. oo 85

Pitch, Burgudry. 26
Quassia 1.1... bb
Quinine, 5 oz. cans 60

Rochelle Salts __ 289 35

Sacharine  ._.... 3 60@375

32

Seidlitz Mixture 309 40

Soap, green ... 15 30

Soap mott cast. 26
Castile,

 

Soap, white hi

case ............ @I15 00
Soap, white Castile

less, per bar .. @1 60

Soda Ash ....... 3@ 10
Soda Bicarbonate 83%@ 10
Soda, Sal .... 03%@ 08
Spirits Camphor @1 20
Sulphur, roll _.. 4@ l1
Sulphur, Subl. .. 4%@ 10
Tamarinds -..... 20@ 25
Tartar Emetic .. 76 76
Turpentine, Ven. 5 76
Vanilla Ex. pure 1 50@2 00
Vanilla Ex. pure 2 25@2 50
Zino Sulphate _. 06@ 1]

 

MICHIGAN

TRADESMAN

February 19, 1930

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues

 

= =

=S==

75
Malty Milkies, 24, 5c -- 75
Lemon Rolls 75
Tru Luv, 24, 5¢ ----.. :

No-Nut, 24, 5¢ ..----.. 5
CATSUP.
Beech-Nut, small -.-. 1 65

 

 

 

 

ADVANCED DECLINED
Beef Lamb
Smoked Meats
Pork
i AMMONIA Pep, No. 224 ~.------ 2 70 CANNED FISH
Parsons, 64 0Z. ~----- 95 Pep, No. 202 -------- 2 00 Clam Ch’der, 10% oz. 1 35
Parsons, 32 oz. ------ 335  Krumbles, No. 424 _.. 270 Clam Chowder, No. 2_ 2 75
me, 18 Dz. 420 _ Bran Flakes, No. 624 2 45 Clams, Steamed. No. 1 3 00
Parsons, 10 oz. ------ 270 Bran Flakes, No. 602 1560 Clams, Minced, No. % z 25
Parsons, 6 0z. ------ 180 Rice Krispies, 6 oz. i. 2 70 Finnan Haddie, 10 oz. 3 30
Rice Krisp.es, 1 oz. -- 110 Clam Bouillon, 7 oz.. 2 6
Kaffe Hag, 12 1-lb. Chicken Haddie, No: 1 2 75
cans 30 Fish Flakes, small -_ 1 35
All Bran, 16 oz. ----- 225 Cod Fish Cake, lv oz. 1 5a
All Bran, 10 oz. ------ - 2 oo : oz, —— 1 75
2. » INO. »s 2 90
Ali Bran, % oO ain. a oa
ie % rg Key -. 6 10
bards, “4 Oil, Key -_ 6 76
Grape-Nuts, 23 a 380 ‘Sardines, %4 Oil, k’less 4 75
Grape-Nuts, 100s ---- 2 75 Salmon, Ked Alaska_ 3 50
. Salmon, Med. Alaska 2 60

 

MICA AXLE GREASE
48, 1 Ib. 4
24, 3 Ib.

10 lb. pails, per
15 Ib. — per
25 lb. pails, per
25 lb. pails, per doz. 19 15

doz. 9 40
doz. 12 60
doz. 19 15

APPLE BUTTER

uaker, 24-21 oz., doz. 2 15
aetae 12-38 oz., doz. 2 40

BAKING POWDERS
arctic, 7 oz. tumbler 1 35

Royal, 10c, doz. ------ 95
Royal, 6 oz., doz. -- 1 80
Royal, 6 0z., doz. ---- 50
Royal, 12 oz., doz. -- 4 95
Royal, 5 lb. -------- 25 40
Calumet, 4 0z., doz. 95
Calumet, 8 0z., doz. 1 85
Calumet, 16 oz., doz. 3 25
Calumet, 5 lb., doz. 12 10
Calumet, 10 lb., doz. 18 60
Rumford, 10c, per doz. 95
Rumford. 8 oz., doz. 1 85
Rum/ord, 12 0oz.. doz. 2 40
Rumford, 5 Ib.. doz. 12 50
K. C. Brand

Per case
10c size, 4 doz. ------ 70
15c size, 4 doz. .---- 5 50
20c size, 4 doz. ------ 7 20
25c size. 4 doz. ------ 9 20
60c size, 2 doz. ------ 80
80c size, 1 dos. ------ 6 85
10 Ib. size, doz. -.-- 6 75

BLEACHER CLEANSER
Lizzie, 16 oz., 128 ---- 15

BLUING

Am. Ball,36-1 0z.,cart. 1 00
Quaker, 1% 02z.. Non-
freeze, dozen ------ =

Boy Blue, 36s, per Cs.

Perfumed Bluing

Lizette, 4 0z., 12s -- 80
Lizette, 4 0z., 248 -- 1 50
Lizette, 10 oz., 12s -- 1 30
Lizette, 10 oz., 248 -- 2 50
BEANS and PEAS

100 Ib.
Brown Swedish Beans

E

Split Peas, Green ----
Scotch Peas ----------

BURNERS
Queen Ann, No. 1 and ‘

9 00
Pinto Beans ------ -- 9 26
Red Kdney Beans -- 9 75
White H’d P. Beans 8 26
Col. Lima Beans ---- 14 50
Black Eye -- 16 00
Split Peas, Yellow -- 8 00
9 00
7 00

» GOZ, -----2-------
White Fiame,
and 2, doz.

BOTTLE CAPS

Dbl. Lacguor, 1 gross
pkg., per gross ------ 18

BREAKFAST FOODS

Kellogg's Brands.
ve . 136 2 85

Instant Postum, No. 8 5 40
Instant Postum, No. 10 4 50
pstum Cereal, No. 0 2 25
Post Toasties. 368 -. 3 85
Post Toasties, 248 -- 2 85
Post’s Bran, 248 ---- 2 70
Pills Bran, 128 ------- 1 90
Roman Meal, 12-2 tb.- 3 35
Cream Wheat, 18 ---- 3 90
Cream Barley, 18 ---- 3 40
Ralston Food, 18 ---- 4 00
Maple Flakes, 24 ---- 2 50
Rainbow Corn Fla., 36 2 50
Silver Flake Oats, 18s 1 40
Silver Flake Oats, 12s 2 25
90 lb. Jute Bulk Oats,
bag ----------------
Ralston New Oata, 24 2 70
Ralston New Oata, 12 2 70
Shred. Wheat Bis., 368 3 85
Shred. — Bis., 728 1 >
Triscuit, 248 -----<c----
Wheatena, 188 3 70

3 10

one e==

BBOOMS
ll, doz. ----------
ones Parlor, 23 lb. 8 25
Fancy Parlor, 23 lb.-- 9 25
Ex. Fancy Parlor 25 lb. 9 15
Ex. Fcy. Parlor 26 lb. . -

Toy ------------------
Whisk, No. 3 --------- 2 75
BRUSHES
Scrub
Solid Back, 8 in. ---- 1 50
Solid Back, 1 in. ---- 1 75
Pointed Ends -------- 1 25
Stove
Shober Be
No. 60 -- 2 00
Peerless -------------- 2 60
Shoe
No: 49 -- 2 25
No. 2-0 .------------- 0

BUTTER COLOR
Dandelion ~.---------- 2 85

CANDLES
Electric Light, 40 lbs. 12.1

Plumber, 40 Ibs. ----- 12.8
Paraffine, 6s ------- -- 14%
Paraffine, 12s  --.---- 14%
Wicking ~.-.-.-.-..- 40

Tudor, 6s. per box -- 30

CANNED FRUIT
Apples, No. 10 — 5 00@5 50
Apple Sauce, No. 10 7 &¢
Apricots, No. 3% 3 40@3 90
Apricots, No. 10 8 50@11 50
Blackberries, No. 10 8 50
Blueberries, No. 10 -_ 15 00
Cherries, No. 3 25

(0. ones
Cherries, R.A., No. 2% 4 30
3 00

Peaches, 2% Cal. ---. 3

Peaches, 10, ,Cal. ---- 40
Pineapple, 1 sli. ---. 1 60
Pineapple, 2 sli. --.. 2 65
P’apple, 2 br. sli. ---. 2 60
P’apple, 2%, sli. ----- 3 50
P’apple, 2 cru. ------ 3 00

u.
Pineapple, 10 crushed 15 00
Pears, No. 2 00
Pears, No. 2%
Raspberries, No. 2 blk 3 25
Raspb’s. Red, No. 10 11 50

Raspb’s Black,
No 10 11 00
Rhubarb, No. 10 -..-- 4%

Saslmon, Pink, Alaska 2 10
Sardines, lm. %, ea. 10@zz
sardines, 1lm., 4%, ea. za
Sardines, Cal. -_ 1 35@2 25
Tuna, 4%, Curtis, doz. 3 60
una, %8, Curtis, doz. 2 20
‘Tuna, 4¢ Blue Fin .. 2 25
Tuna, ls, Curtis, doz. 7 00

CANNED MEAT

Bacon, Med. Beechnut
bacon, Lge. Beechnut
Beef, No. 1, Corned__
Beef, No. 1, Koast —.
Beet, 2 oz., Qua., sli.
Keel, 3% OZ. Qua. sli.
Beef, 5 oz., Am. Sliced
Beet, No. 1, Bnut, sii.
Beetsteak & Unions, s
Chili Con Car., lg
Deviled Ham, %s -...
Deviled Ham, 4s -... 3 60

ccooaunnce

 & Gm BO eH Oc I oh OO
eKeENOTGCKwWONA
=o NOR on

Potted Beet, 4 oz. -... 1 lv
Potted Meat, % Libby 62
Potted Meat, %
Potted Meat, %
Potted Ham, Gen. % 1 46
Vienna Saus., No. % 1 45
Vienna Sausage, Qua. 95
Veal Loaf, Medium _. 2 2d

Baked Beans

Campbells -_...-~ 2. see
Quaker, 18 oz --..
Fremont, No. Z ...... 1 zo
Snider, No. 1 --..... 1 10

Snider, No. Z ~..-.... 1 25
Van Camp, small --.. yu
Van Camp, med. _-.. 1 lu

CANNED VEGETABLES
Asparagus

No. 1, Green tips -... 3 75

No. 2%, Large Green 4 5U

W. Beans, cut 2 1 75@2 =

1
L. Beans, 2 gr. 1 35@2 65
Lima Beans, 2s,Soaked 1 45
Red Kid., No. 2 --.... 1 35
Beets, No. 2, wh. 1 75@2 4u
Beets, No. 2, cut 1 45@2 35
Corn, No. 2, stan. .. 1 16
Corn, Ex. stan. No. 3 1 40
Corn, No. 2, Fan. 1 80@2 35
Corn, No. 10 -. 8 00@10 75
Hominy, No. 3 ...--. 1 10
Okra, No. 2, whole .. 2 16
Okra, No. 2, cut .... 1 76
Mushrooms, Hotels .. 82
Mushrooms, Choice, 8 os. 35
Mushrooms, Sur Extra 50
Peas, No. 2, BE. J. --.. 1 36
Peas, No. 2, Sif,

CUNO ooo
Peas, No, 2, Ex. Sift.

TG 9 2 25
Peas, Ex. Fine, French 25
Pumpkin, No. 3 1 60@1 75
Pumpkin, No. 10 5 00@5 50
Pimentos, %, each 12@14
Pimentoes, %, each -- 27
Sw’t Potatoes, No. 2% 1 756
Sauerkraut. No.3 1 45@1 75
Succotash, No. 2 1 65@2 50
Succotash, No. 2, glass 2 80
Spinach, No. 1 ------- 1 25
Spinach, No. 2. 1 60@1 90
Spinach, No. 3_. 2 25@2 50
Spinach, No. 10- 6 50@7 00
Tomatoes, No. 2 ...... 1 60
Tomatoes, No. 3 -... 2 25
Tomatoes, No. 10 ..-. 7 0

Lily of Valley, 14 oz... 2 25

Lily of Valley, % pint 1 66
Sniders, 8 oz. ~------- 1 50
Sniders, 16 oz. --...- 2 35
Quaker, 10 oz. -----. 1 35
Quaker, 14 oz. --..--. 1 #0

Quaker, Galon Glass 12 50
Quaker, Gallon Tin -. 8 50

CHILI SAUCE
Snider, 16 0z. -------- 3 15
Snider, 8 oz. —---.---- 2 20
Lilly Valley, 8 oz. -- 2 25
Lilly Valley, 14 oz. -- 3 25

OYSTER COCKTAIL
Sniders, 16 oz. ------ 3 15
Sniders, 8 0Z. ------ 2 20

CHEESE
Roquefort —~--------- 58
Pimento, small tins 1 65
Wisconsin Daisy ----
Wisconsin Fiat ------ 24
New York June ---- 35
Sap Sago .. 40
Brick) 22. 25
Michigan Flats ------ 23
Michigan Daisies ---- 23%

Wisconsin Long Horn 24
Imported Leyden ----

  
 

{mported Swiss ------
Kraft Pimento Loaf_ 32

Kraft American Loaf 30
Kraft Brick Ldéaf _--- 30
Kraft Swiss Loaf --- 37

Kraft Old Eng. Loaf 49
Kraft Pimento. % lb
Kraft American, % Ib. 2 40

Kraft Brick, % lb. -- 2 40
Kraft Limburger, %%lb. 2 40
Kraft Swiss, % lb. -- 2 50

CHEWING GUM

Adams Black Jack ---. 65
Adams Bloodberry
Adams Dentyne --
Adams Calif. Fruit
Adams Sen Sen ------ 65
Beeman’s Pepsin ------ 65
Beechnut Wintergreen.

Beechnut Peppermint-_-

Beechnut Spearmint --

Doublemint
Peppermint, Wrigleys -- 65
Spearmint, Wrigleys -- 65

 
  

Juicy Fruit .-~.....- 65
Krigisys P-K .-.____. 65
wane 2 - 65

‘5 GOGOA|

HAARLEM

 

Droste’s Dutch, 1 Ib... 8 50
Droste’s Dutch, 2 Ib. 4 50
Droste’s Dutch, Ib. 2 35
Droste’s Dutch, 5 lb. 60
Chacolate Apples .... 4 50
Pastelles, No. 1 --.. 12 60
Pastelles, % Ib. ------ 6 60
Pains De Cafe
Droste’s Bars,
Delft Pastelles _.....
1 Ib. Rose Tin Bon

Bons
7 oz. Rose Tin Bon

O08 ee cc
13 oz. Creme De Cara-

CB eee 13 20
12 oz. Rosaces --....- 10 80
% Ib. Rosaces -...-... 7 80
¥y% lb. Pastelles .__... 3 40

Langnes De Chats .. 4 80

CHOCOLATE
Baker, Caracas, %s _.-. 37
Baker, Caracas, 4s -... 35

sLOTHES LINE

Femp, 50 ft. _.. 2 00@2 2
oe Cotton, “?

oe Oe 3 50
Braided, 50 ft. oe 2 2
Sash Cord -..... 3 50@4 00

COFFEE ROASTED
Worden Grocer Co.
1 Ib. Package

Melrose: ....__.___ ee
Taberty 2225) 18
MAMON se 33
Nearow 220 32
Morton House -----—-. 40
FRONO™ 28 oh a 31
Royal Club —..-..-— 27

McLaughlin’s Kept-Fresh

 

Coffee Extracts
M. Y., per 100 ---.--
Frank’s 50 pkgs. -- 4 25
Hummel’s 50 1 Ib. 10%

CONDENSED MILK
Leader, 4 doz. --.---- 7 00
Eagle, 4 doz. --.-.--- 9 00

MILK COMPOUND
Hebe, Tall, 4 doz.
Hebe. Baby, 8 doz. -. 4 40
Carolene. Tall, 4 doz. 3 80
Carolene, Raby ------ 3 50

EVAPORATED MILK
Quaker, Tall, 4 doz. -- 3 90
Quaker, Baby, 2 doz. 3 80
Quaker, Gallon, % doz. 3 80
Carnation, Tall, 4 doz. 4 35
Carnation, Baby, 8 dz. 4 25
Oatman’s Dundee, Tall 4 35

Oatman’s D’dee, Baby 4 25
Every Day, Tall .--- 4 25
Every Day, Baby ~--- 4 26
Pet, feu = 4 35
Pet, Baby, 8 oz. ---- 4 25
Borden’s Tall ~------- 4 35
Borden’s Baby ------ 4 25
CIGARS

G. J. Johnson’s Brand
G. J. Johnson Cigar,
10e: 2 eo 75 00

Worden Grocer Co. Brands
Airedale 35 00
Havana Sweets -.... 35 00
Hemeter Champion-. 37 50
Canadian Club 35 00
Robert Emmett --.- ©

Tom Moore Monarch 7
Webster Cadillac .... 75
Webster Astor Foil. 75 00
Webster Knickbocker 95 00
Webster Albany Foil 95 00
Bering Apollos -.--.- 95 00

Bering Palmitas -. 115 00
Bering Diplomatica 115 00
Bering Delioses ~.-- 120 00
Bering Favorita .... 135 00
Bering Albas ------ 150 0.
CONFECTIONERY

Stick Candy Pails

Pure Sugar Sticks-600c 4 00
Big Stick, 20 lb. case 18

Horehound Stick, 5c -. 18
Mixed Candy
Kindergarten ---------- lj
TiAROOP soe ea 13
French Creams ----...- 15
Paris Creams ......-=.- 16
Grocers ooo ll

Fancy Mixture -------- 17

Fancy Chocolates

5 Ib. boxes
Bittersweets, Ass’ted 1 75
Milk Chocolate A A 1 75
Nibble Sticks -.__. — 1 75
Chocolate Nut Rolls — 1 &5
Magnolia Choc 1 25
Bon Ton Choc.

AO 1 50

Gum Drops Pails
ATNGO ee 16
Champion Gums .----... 16
Challenge Gums --._-.. 14
Jelly Strings --..--.... 18

Lozenges Pails

A. A. Pep. Lozenges .. 15
A. A. Pink Lozenges -. 15
A. A. Choc. Lozenges... 15
Motto Hearts -__.-..._- 19
Malted Milk Lozenges -.. 21

Hard Goods Pails
Lemon Drops --.--.-.---- 19
O, F. Horehound dps._- 18
Anise Sauares 18
Peanut Squares -.----- 17

Cough Drops Bxs
Putnam's 2.2) 1 35
Smith Bros. -........ 1 60
Luden’s ~....---s--0- 1 50

Package Goods
Creamery Marshmallows
4 oz. pkg., 12s, cart. 85
4 oz. pkg., 488, case 3 40

Specialties
Pineapple Fudge -_____ 18
Italian Bon Bons __.___ 17
Banquet Cream Mints_ 23
Silver King M.Mallows 1 15
Handy Packages, 12-10c 80

COUPON BOOKS
50 Economic grade 3 50
100 Economic grade 4 50
500 Economic grade 20 00
1000 Economic grade 37 5v
Where 1,000 books are
ordered at a time. special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
G6 1b: boxes 43

DRIED FRUITS
Apples

N. Y. Fey., 50 lb. box 15
N. Y¥. Fey., 14 oz. pkg. ie”

Apricots
Evaporated Choice ____ 22
Evaporated, Fancy ____ 28
Evaporated, Slabs _____ 18

itron
10° ib, “box: 2 40

Currants
Packages, 14 oz. __... 18
Greek, Bulk, lb. —-_____ 18

Dates
Dromedary, 36s ______ 6 75

Peaches
Evap. Choice ~...______ 19

Peel
Lemon, American _____ 30
Orange, American ___.- 30

Raisins

Seeded, bulk ~.______ 0

Thompson’s s’dless blk 071%
Thompson’s seedless,

15 oz. %
Seeded, 15 oz. ~.______ 10

California Prunes
60@70, 25 lb. boxes__

50@60, 25 lb. oie
40@50, 25 Ib.
30@40, 25 Ib.
20@30, 25 Ib.
18@24, 25 lb.

 

boxes..@23

Hominy
Pearl, 100 lb. sacks __
Macaroni
Mueller’s Brands
9 oz. package, per doz. 1 30
9 oz. package, per case 2 60

3 50

Bulk Goods
Elbow, 20 Ib. .-.._.__ 08%
Egg Noodle, 10 Ibs. _. 14

Chester 22.000
pm aarmarmaescae 7 00
Barley Grits ........_ 6 00
Sage
East India — Seas 10
Taploca

Pearl. 100 lb. sacks -_ 09
Minute, 8 oz., 3 doz. 4 05

Dromedary Instant .. 3 50 .

Jiffy Punch
3 doz. Carton -.._..._ 2 25
Assorted flavors.
FLOUR
Vv. C. Milling Co. Brands
ily White 2 8 30
Harvest Queen __.... 7 50
Yes Ma’am Graham,
DO 2 20
FRUIT CANS
‘Mason
F. O. B. Grand Rapids
Half pint =...) --- 7 50
One pint 2 -- 7 75
One quart. ...._....... 9 10
Half gallon ___...____ 12 15
Ideal Glass To
Halt pint 20 . - 9 00
One pint oo 9 30
One quart. 2 11 15

 

 

}
f

 

 

ary

 

 

 

 

February 19, 1930

MICHIGAN

 

TRADESMAN

 

GELATINE
Jell-O, 3 doz. .-...--. 2 85
Minute, 3 doz. -.---- 05
Plymouth, White --.. 1 55
Quaker, 3 doz. -----. 2 25

JELLY AND PRESERVES
Pure, 30 lb. pails --.. 3 30
Imitation, 30 lb. pails 1 85
Pure, 6 oz., Asst., doz. 90
Pure Pres., 16 0z., dz. 2 40

JELLY GLASSES
€ o£. yer dom. 2 36

OLEOMARGARINE

Van Westenbrugge Brands
Carload Distributor

 

Nucoa, 1 Ib. -_-------- 21
Nucoa, 2 and 5 Ib. --_ 20%

Wilson & Co.’s Brands
Oleo

Certified... 24
Nat 18
Special Roll ~---------- 19
MATCHES
Swan, 144 ....- 4 20
Diamond. 144 box --- 5 00
Searchlight, 144 box_- 5 00
Ohio Red Label, 144 bx 4 20
Ohio Blue Tip, 144 box 5 00

Ohio Blue Tip. 720-1c 4 00

*Reliable, 144 3

*Federal. 14
*1 Free with Ten.

Safety Matches
Quaker, 5 gro. case--- 4 25

NUTS—Whole
Almoras, Tarragona... 25
Brazil, ot poe oS. 2
Fancy wea 2.2.
Filberts, Sicily ------ 22

Peanuts, Vir. Roasted 11

Peanuts, Jumbo, std. 13
Pecans, 3, star ------ 25
Pecans, Jumbo ------ 40
Pecans, Mammoth -- 50
Walnuts, Cal. ---- 102
Hickory -------------- 0
Salted Peanuts
Fancy, No. 1 ---------- 14
Shelled
Almonds Salted -------- 95
Peanuts, Spanish
125 Ib. bags --------- 12
Wiiherte (22. 32
Pecans Salted -------- 82
Walnuts Burdo -------- 60

_ MINCE MEAT
None Such, 4 doz. --- 6 47
Quaker, 3 doz. case .. 3 50
Libby. Kegs, wet, Ib. 22

OLIVES
4 oz. Jar, Plain, doz. 1 35
10 oz. Jar, Plain, doz. 2 35
14 oz. Jar, Plain, doz. 4 50
Pint Jars, Plain, doz. 2 85
Quart Jars, Plain, doz. 5 00
1 Gal. Glass Jugs,
5 Gal. Kegs, each
3% oz. Jar, Stuff.,
6 oz. Jar, Stuffed, doz.
9% oz. Jar, Stuff., doz. 3 75
1 Gal. Jugs, Stuff., dz. 2 50

PARIS GREEN
ff
Sa and 68 ...-- 8 30

bs

PEANUT BUTTER

 

Bel Car-Mo Brand
24 1 tb. Ting .-__.______-
8 oz., 2 doz. in case ----
415 1b. pails —...---------
25 Ib. pails

weer vseareae

PETROLEUM PRODUCTS
From Tank agon
Red Crown Gasoline ~~ 19.7
Red Crown Ethyl ---- 22.7
Solite Gasoline ~-.--- 22.7

In tron Barrels
Perfection Kerosine -- 14.6
Gas Machine Gasoline
Vv. M. & P. Naphtha_.

1SO-VIS MOTOR OILS

In Iron Barrels
Digne oe 17.1
Medium: 2. 77.1
PEGRVG 220 oo WZ1
He. Heavy —-.... 77.1

larine

fron Barrels

Tight 2 oe 65.1
Medium -22000 mae

Heavy 2
Special heavy -------- 65
Extra heavy --------- 65
Polarine ‘FY’? __.--.-- 65
Tranmission Oil -_-- 65.1
Finol, 4 oz. cans, doz. 1 50
Finol, 8 oz. cans, doz. 2 30

1
ad
wl
1

Parowax, 100 Ib. -.-. 8.3
Parowax, 40, 1 Ib. —-. 8.65
Parowax, 20, 1 Ib. -- 8.8

RseMOnC

qm Gee $3)

AN
PU ad

 

Semdac, 12 pt. cans 3 00
Semdac, 12 at. cans 5 00

PICKLES

Medium Sour
5 gallon, 400 count -. 4 75

Sweet Small

16 Gallon, 2250 -.--- 24 50
5 Gallon, 760 ---.---- 9 75

Dilk Pickles
Gal. 40 to Tin, doz._. 10 25
No. 2% Tins ----.---- 2 26
32 oz. Glass Picked. 2 76
32 oz. Glass Thrown 2 40

Dil! Pickles Bulk

5 Gal., nena ane 5 25
16 Gal., 650 -----_-___ 11 25
45 Gal., 1300 -------- 30 00

PIPES
Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS

Battle Axe, per doz. 2 65
Torpedo. per doz. --.. 2 25
Blue Ribbon, per doz. 4 50

POTASH
Babbitt’s, 2 doz. -.-. 2 75
FRESH MEATS
Beef
Top Steers & Heif. -..._ 24
Good St’rs & H’f 15%4@22

Med. Steers & Heif. .. 19
Com. Steers & Heif. 16@18

  

Top 2.3 21
Good ---- woe 19
Mecium. =...-- 22 16
Lamb
Spring Lamb ---------- 22
Cod 2 22
Moeditim -. 20
Poor 23. 18
Mutton
Geod 222). 14
Medium 2. 13
Poor oo 11
Pork
Loin; mead.. 2... 22
Butte 2 21
Shoulders -------------- 17
Spareribs -------------- 16
Neck ‘bones deste 07
Trimmings ..2--------- 13

PROVISIONS

Barreled Pork
Clear Back  -. 25 00@28 00
Short Cut Clear26 00@29 00

Dry Salt Meats
D S Bellies -_ 18-20@18-16

Lard

Pure in tierces ~...._ 12
60 lb. tubs -..-advance 4
50 lb. tubs advance %
20 Ib. pails _._.advance %
10 lb. pails _.-_.advance %
5 lb. pails _...advance 1
3 ib. pails __..advance 1
Compound tierces -__. 11%
Compound, tubs -___. 12

Suasages

 

Tongue, Jellied ~...____ 35

Headcheese -__...______ 18

Smoked Meats
Hams, Cer. 14-16 Ib. @28
Hams, Cert., Skinned

16-18 Th 22 27
Ham, dried beef
canoe a eo @42
ornia Hams  _. 1
Picnic Boiled _
= Ss _.__.. 20. @26
Boiled Hams ______ @40
Minced Hams ______ @20
Bacon 4/6 Cert. 24 @32

Beef
Boneless, rump 28 00@36 00
Rump, new _. 29 00@35 00

 

RICE

Fancy Blue Rose __._ 05%
fancy Head _.:. 07
RUSKS
Dutch Tea Rusk Co.
Brand.

36 rolls, per case ____ 4 26
18 roils, per case ____ 2 25
12 rolls, per case ____ 1 50
12 cartons, per case __ 1 70
18 cartons, per case .. 2 55
36 cartons, per case __ 5 00
SALERATUS
Arm and Hammer -__ 3 75
SAL SODA

Granulated, 60 Ibs. cs. 1 35
Granulated, 18-2% Ib.

packages 1 00

COD FISH

Middies 200 20
Tablets, 4% lb. Pure __ 19%

Oem 1 40
Wood boxes, Pure _. 30%
Whole Cod i020 11%

HERRING
Holland Herring

Mixed, Kegs —_______ 90
Mixed, half bbls. .... 9 75
Mixed, bbls. ~-_.-_. 17 50
Milkers, Kegs  ______ 1 00

Milkers, half bbls. -. 9 75
Milkers, bbls. 18 50
K K K K Norway ~__ 19 50
§ tb. pails: 2 1 40
Cut Lunch _______.__ 1 50
Boned, 10 Ib. boxes __ 16

4 Lake Herring
¥% Bbl., 100 Ibs. ____ 6 50

Mackerai
Tubs, 60 Count, fy. fat 6 00
Pails, 10 Ib. Fancy fat 1 50

White Fish
Med. Fancy, 100 Ib. 13 00

SHOE BLACKENING
in 1, Paste, doz. --. 1 35

2
B. Z. Combination, dz. 1 35
2

Dri-Foot, doz.
Bixbys, Dozz.
Shinola, doz.

STOVE POLISH
Blackne, per doz. —__
Black Silk Liquid, dz.
Black Silk Paste, doz.
Enameline Paste. doz.
Enameline Liquid, dz.
E. Z. Liquid, per doz.
Radium, per doz. ____
Rising Sun, per doz.
654 Stove Enamel, dz.
Vulcanol. No. 5, doz.
Vulcanol, No. 10, doz.
Stovoil, per doz, -_-_-

SALT

24. 2 lb. .._..
36-14% __-__-
Colonial, Iodized, 24-2
Med. No. 1 Bbls. ----
Med. No. 1, 100 Ib. bk.
Farmer Spec., 70 Ib.
Packers Meat, 50 Ib.
Crushed Rock for ice

cream, 100 Ib.,

Colonial,
Colonial,

Co RO et et
09 Co Hm 09 09 NO HO?
SRASRASRGASH

each

83

Butter Salt, 280 Ib. bbl.4 24

Block, 50 Ib

fs 40
Baker Salt, 280 lb. bbl. 4 10

24, 10 lb., per bale _._. 2 45
50. 3 Ib., per bale -._. 2 85
28 bl. bags, Table -.._. 42

Old Hickory, Smoked,
: 4 50

6-10 Ib

eee
—————

 

Free Run’g, 32 26 oz. 7.

Five case lots ------ 3
Todized, 32, 26 oz. -- 2 40
Five case lots ------ 2 30

2

BORAX

Twenty Mule Team

24, 1 Ib. packages --
48, 10 oz. packages --
96, % oz. packages --

SOAP

Am. Family, 100 box
Crystal White, 100 —_
Big Tack, 60s
Fels Naptha,
Flake White, 10 box
Grdma White Na. 10s
Jap Rose, 100 box ----
Fairy, 100 box -------
Palm Olive,
Lava, 100 box __------
Octagon, 120
Pummo, 100 box ----
Sweetheart, 100 box —-
Grandpa Tar, 50 sm.
Grandpa Tar, 50 lge.
Fairbank Tar, 100 bx
Trilby Soap, 100. 10c

Williams Barber Bar, 9s §
Williams Mug, per doz.

CLEANSERS

:
|

em ae

144 box 1

 

3
4
4

6
4
5
4
3
7
4

0
4

im ODS Ole O

25
00

80 can cases, $4.80 per case

WASHING POWDERS
Bon Ami Pd., 18s, box 1 90
Bon Ami Cake, 18s --1 62%

Brille 22 85
Climaline, 4 doz. ---. 4 20
Grandma, 100, 5c ---. 3 50
Grandma, 24 Large -. 3 50

Gold Dust, 100s ~.---. - 4 00
Gold Dust, 12 Large
Golden Rod, 24
La France Laun., 4 dz.
Old Dutch Clean, 4 dz.
Octagon, 96s
Rinso, 40s - .
Ringo, 248 2 5 25
Rub No More, 100, 10

O68
Rub-No More, 20 Leg. 4 00
Spotless Cleanser, 48,

20 oz

  
 

Ce 85
Sani Flush, 1 doz. -. 2 25
Sapolio, 3 doz. ------ 15
Soapine, 100, 12 oz. _ 6 40
Snowboy, 100, 10 oz. 4 00
Snowboy, 12 Large -- 2 65
Speedee, 3 doz. ------ 7 20
Sunbrite, 50s -------- 210
Wyandote, 48 ---_---- 4 75

Wyandot Deterg’s, 24s 2 75

"4
SPICES
Whole Spices
Allspice, Jamaica ---. @25
Cloves, Zanzibar -.-. @38
Cassia, Canton —...... @22

Cassia, 5c pke., doz. @46
@19

Ginger, African - -..-

Ginger, Cochin --_--. @25
Mace, Penang ------ 1 39
Mixed, Ne. ¥ ...-. 32
Mixed, 5c pkgs., doz. @45
Nutmegs, 70@90 _.__.. @59
Nutmegs, 105-110 _. @59
Pepper, Black -_____- 46

Pure Ground in Bulk

Allspice, Jamaica _.. @35
Cloves, Zanzibar -... @46
Cassia. Canton -____- @28
Ginger, Corkin -____ @35
Mustard @32
Mace. Penang __--__~ 1 39
Pepper. Black _...._. @49
Nutmess 0050 22 @50
Pepper, White ______ @80
Pepper, Cayenne ___. @37
Paprika, Spanish -_._. @45
Seasoning

Chili Powder, 15c -._. 1 35
Celery Salt, 3 oz. _.._ 95
Sare, 2 07, 90
Onion Salt ...._.- 13
Gamie (ee 1 35
Ponelty, 334 o2. _... 3 35
Kitchen Bouquet —__. 4 50
Laurel Leaves  - ---- 20
Marjoram, 1 oz. —.... 9¢
Savery, f oz. 90
Thyme. 2 of. 2... 90
Tumeric, 2% oz. -..__ 90

22

STARCH
Corn

Kingsford, 40 lbs. .. 11%
Powdered, bags -_-. 4 50

Argo, 48, 1 Ib. pkgs. 3 60
4

Cream, 48-1 __...._ 80
Quaker, 40-1 ------ 07%
Gloss
Argo, 48, 1 Ib. pkgs. 3 60

Argo, 12. 3 Ib. pkgs. 2 62
Argo, 8 5 Ib pkgs. -. 2 97
Silver Gloss, :8, Is —.
Elastic, 64 pkgs.
Tiger, 48-1 3 30

06

Tiger. 50 Tbs. 2

SYRUP

Corn

Blue Karo, No. 1% __ 2 17
Blue Karo, No. 5, 1 dz.
Blue Karo, No. 10 —.
Red Karo, No. 1% -.
Red Karo, No. 5, 1 dz.
Red Karo, No. 10 —--

-Imit. Maple Fiavor
Orange, No. 1%, 2 dz.
Orange, No. 5, 1 doz.

Maple and Cane
Kanuck, per gal. -._.
Kanuck, 5 gal. can -_

1 50
6 50

Maple

Michigan, per gal. —_
Welchs, per gal.

2 76

COOKING OjL
Mazola
Pints, 2 dos. _....... 6 75
Quarts, 1 doz. —.....
Half Gallons, 1 doz.
Gallons. % doz. --. 11 30

TABLE SAUCES

Lea & Perrin, large_.
Lea & Perrin, small.

 

Tobasco, 2 oz.
Sho You, 9 oz.,
a+), ree 5
A-l anal 3 15
Canes, 2 ee 3 30

 

1 Tb. pkg. Sifting -_.____ 14
Gunpowder
Choice 2. 40
Raney 2 47
Ceylon
Pekoe, medium _-__-____ 57

English Breakfast

Congou, Medium  -_____ 28
Congou, Choice ____ 35@36
Congou, Fancy -__. 42@43

 

TWINE
Coton, 3 ply cone _____ 40
Cotton, 3 ply Balls ___. 42

Wool, 6 bly = 3e
VINEGAR

Cider, 40 Grain _______ 22

White Wine, 80 grain__ 25

White Wine. 40 grain__ 19

WICKING

No. 0, per gross ______ 80

No. 1. per gross _____ 1 25

No. 2, per gross _____ 1 50

No. 3. per gross 2 30

Peerless Rolls, per doz. 90
Rochester, No. 2, doz. 50
Rochester, No. 3, doz. 2 00

Rayo. per doz. 75
WOODENWARE
Baskets

Bushels, narrow band,
wire handles ______ 1 75
Bushels, narrow band,
wood handles ______ 1 80
Market, dron handle__ 90
Market, single handle. 95
Market, extra _____ 1 60
Splint, large 8 50
Splint, medium __.___ 7 &0
Splint, small 6 59
Churns
Barrel, 5 gal., each __ 2 40
Barrel, 10 gal.. each__ 2 55
3 to 6 gal, per gal. __ 16
Pails
10 qt. Galvanized ____ 2 60
12 qt. Galvanized __ 2 85
14 qt. Galvanized ____ 3 10
12 at. Flaring Gal. Jr. 5 00
10 qt. Tin Dairy _____ 400

Traps
Mouse, Wood, 4 holes. 60
Mouse, wood. 6 holes. 70

Mouse, tin, 5 holes

Rat, wood __________ a4 00

Rat spring 1 00

Mouse, spring _______ 30
Tubs

Large Galvanized

a §
Medium Galvanized __ 7 as
Small Galvanized ___ 6 75
Washboards
Banner, Globe ________ 5 50
Brass, single _______ 6 25
Glass. single _________ 6 00
Double Peerless ______ 8 50
Single Peerless ______ 7 50
Northern Queen ______ 5 50
Universal = 7 25
: Wood Bowls
13 in. Butter ________ 5 00
15 in. Butter 9 00
17 in. Butter ______ 18 00
19 in. Butter ___ 25 00

WRAPPING PAPER
Fibre, Mani whi
No. 1 Fibre : sa si os oe
Butchers D F _ —. ©
Kram 06%
Kraft Stripe 091%
: YEAST CAKE
Magic, 3 doz. _____ 2 70
Sunlight, 3 doz.
Sunlight, 136 doz.
east Foam, 3 doz. __ 2 70
Yeast Foam, 1% doz. 1 35

YEAST—-COMPRESSED
Fleischmann, per doz. 30

 

 

30

MICHIGAN

TRADESMAN

February 19, 1930

 

MANY ROUTES TO THE COAST.

 

All the Highways To California Are
Good.

A Grand Rapids man wrote a friend
in Southern California as to the best
route to take for automobile travel.
The reply is so explicit that it is here-
with reproduced with the consent of
the receiver:

I am answering your newsy and
welcome letter by return mail and can
say that I am only too glad to give
road directions from one tourist to an-
other. Way back when you and I
started in business our tourist friends
who called at the shop asked for old
newspapers, as you will remember, but
times have changed and likewise the
tourists.

Almost any of the main highways to
California are good in the summer and
there are no mountainous roads, for
the roads have been built in the val-
leys. You look up to the mountains
from your car and not down upon
them.

If you want to rest at Marshalltown
you should then stick to the Lincoln
Highway as far as Salt Lake City. It
will be paved to Omaha and a fine,
broad, graveled road all the rest of the
way to Salt Lake. It is practically all
prairie, except fifty miles from Chey-
enne to Laramie. Here you go over
the divide, but on high, for the road
is broad and winding and not steep.
There are no cliff roads, just rolling
hills. However, if you are not going
via Marshalltown you can follow a
paved road down to Kansas City and
from there the Santa Fe trail extends
to California. It will be a dirt road
across Kansas, but in August there is
a slim chance for mud. Across one
corner of Colorado and then across
New Mexico and Arizona the road is
a good graveled road and perfectly
safe. This is the road to the Grand
Canyon.

I would urge that you travel very
slowly and stop for frequent rests.
Take in the big things in scenery
which Uncle Sam has opened up to us
in his National parks.

You will find the road an awful long
one. It is 1800 miles from Marshall-
town to Los Angeles by the shortest
route. It would be 3,000 miles via
Portland and 2,200 miles via the Santa
Fe trail from Marshalltown, plus the
mileage from Grand Rapids to Mar-
shalltown.

Don’t stay in your car over night or
nine hours in a day.

If you really want to see the coun-
try and not the road, take a high
school. boy along for the fun he will
get out of the trip and let him do most
of the driving, because nine hours a
day at the wheel, day after day, gets
monotonous and tiresome before the
end of the summer. I used to do it
when I was in the forties. Now that
I am in the fifties I can let my girls
drive—and they do lots of it. Of
course, if I should grow childish again
in my seventies, I might insist on
driving myself, but I would soon quit
and take to the train.

I have met old ladies past seventy
years of age, touring through the
scenic wonders of the West and some-

times spending all summer at it, but
they knew enough to take it easy and
rest for days at a time.

I hope you will stop at hotels where
you will find good beds and a bath.
Outside of the very large cities, they
are reasonable in price. However, you
can carry bedding without beds and
stop in a tourist park cabin every
night. These tourists parks are as
thick as filling stations along every
route and even out in the wilds, fifty
miles from a town.

Stay on the main tourist routes and
you will always have plenty of tourist
company, so you need never fear that
you will get lost or be without help.

Go to it, for when a man passes his
three score and ten, what he gets out
of this life must be grabbed for in a
hurry. There may not be many more
summers in store for you.

Write me again in July at Marshall-
town where I can get a stenographer
to help me answer and I will tell you
all about California and where to go
when you get there. If you should
happen to enter California with an
Iowa license on your car you would
find old Iowa friends and neighbors
introducing themselves to you at every
stop. I have had them chase me for
miles on the highway just to say hello
and find out what part of Iowa I came
from.

When you get to Evanston, near
Salt Lake, you can go via Ogden or
not, as you choose.

From Salt Lake the short route to
Southern California is the Arrowhead
trail South to Los Angeles. This is
mostly valley and desert road, but a
fast one, as it is either paved or gravel-
ed all the way and there are no cops
in sight. It takes you down through
the Mormon valleys and when you get
to the irrigated country, then across the
desert to the California mountains.
They are big rolling hills, not steep
rocky ones and the road will be paved
and perfectly civilized when you get
to the steepest parts. It is a lady’s
road, so your wife can drive it for you
while you sit on the rubber-neck seat.
Hotter than hades in August.

If you are out for fun and scenery
and don’t care how long it takes to
get here, turn North at Ogden to
Pocatello and Boise via the Oregon
Trail to Portland. The last 100 miles
down alongside the Columbia River,
the Columbia River Highway, is said
to be the most scenic highway in the
world. Here you look up to the moun-
tains and down to the river, but the
road is paved and has a wall which you
couldn’t crash through if you tried.
Mt. Hood, with her snow cap, will
watch over you for days.

From Portland North to Seattle or
South to San Francisco, Sacramento or
Los Angeles, the road is all paved, safe
and easy to drive, but the scenery is
grand and superb. The Douglas fir
country of Oregon is a grand sight and
the Siskiyou mountains afford plenty
of scenery around Shasta Springs, or
you can avoid the mountains and cut
through to the coast, where you will
find a paved road through the redwood
forests and down along the seashore.

From San Francisco there are two
main roads to Los Angeles and both

are paved, with no mountains except
in the distance. The San Joaquin
Valley route will take you through the
peach and alfalfa country, where you
can make a side trip into Yosemite. I
neglected to mention the scenic won-
ders of Mt. Ranier and Crater Lake
up near Tacoma and down in Oregon,
but you can study a map for the
natural parks.

The other road to Los Angeles fol-
lows the seacoast part of the way, but
not all of the way.

—_>+-.___

Plain Words With Regard To the
Labor Situation.
Grandville, Feb. 18—Big business is
in a large measure to blame for the
unhinging of labor conditions. Home
life is no longer taken into considera-
tion where the hiring of help is con-

cerned.

There has been a remarkable revo-
lution in conditions since the close of
the kaiser’s war. America before that
conflict was a Nation of homes, most-
ly happy homes. What is it to-day?
Children run the street uncontrolled
by parental guidance, and criminals
are being made even faster than they
can be punished.

A country without homes is a sad
place to live, and that is just what
America is coming to be. Big cor-
porations are very much in the wrong
in the stand thev have taken with re-
gard to employment of labor. One
firm not far away dropped a score and
more of men workers putting in their
places young girls. Naturally this
would cause embarrassment in some
homes. The only excuse for such ac-
tion was .the fact that the girls could
be hired at lower wages than the men.

And there you are. A strife going

on among the sexes to see which shall
carry off the prizes. Girls and women
replacing men in more than half the
jobs has certainly worked a hardship
that promises trouble and much suffer-
ing.
Newly wedded couples in great
numbers hire living rooms and go to
the city factories to work. No sign
of home life in that. More immediate
money is perhans earned, but even
that is seldom saved, going as a large
share of it does to frolic and night
escapades. Conditions are bad, en-
tirely bad, and no denials can make
them otherwise.

We as a people have to meet the
conditions as they are and find a sen-
sible solution else hard times are sure-
ly coming to us here in America. Our
great corporations not only treat the
labor question unsatisfactorily, but
they many of them indulge in law
breaking of a nature that would scan-
dalize an individual who so far forgot
the laws of his country as to break
them with impunity.

Men, women and children make up
the mass of people, and to-day the
women and girls have the inside track
while many an honest workingman
goes hungry to bed.

Women and girls are driving men
out of shops and factories. Long ago
they took their places behind the
counters of most of the big stores. De-
priving honest man labor of its dues
is not the only sin committed, but the
one-time homes of the land are a bar-
ren waste to-day.

Children are growing up to be crim-
inals. Girls and women driving men
to the street, either to beg or steal, is
an unpleasant condition which must
be met with a change to sound com-
mon sense before it is too late.

Disregard of law is a ghastly output
of the times. The dry laws have been
flouted by big corporations, by indi-
viduals of prominence, and then the
sneer goes up that prohibition is a

failure. Well, it might be with men
who pretend to be good citizens dis-
regarding it and public officials elected
to enforce the law disregard its be-
hests.

When public officials break the law,
what can be expected of other people?
Fact is we are in a perilous condition
as a Nation to-day, and much of it has
been brought about by forgetting that
women should be the home builders,
the men the wage earners. Until this
fact is again recognized there is bound
to be trouble and lots of it.

Personality in a great measure has
gone overboard. Corporations ven-
ture on forbidden ground where indi-
viduals fear to tread. And the cor-
porations rule the land to-day through
replacing the natural wage earner
with the one time home maker of the
land.

It is not a pleasant task to call these
truths to the notice of our thinking
citizens. Motives are sure to be mis-
understood. Nevertheless it is neces-
sary to point out the facts if we would
secure a change for the better along
business lines.

Public prosperity depends on mak-
ing an immediate change in the meth-
ods of employment. Half the women
and girls cannot be employed in store
and factory and expect prosperity to
continue in this country.

Change about is fair play and that
is the fair play we should seek to-day
if we would keep our. country off the
rocks of a great National upheaval
that will bring the hardest times this
land has ever witnessed.

I do not profess to be wiser than
others, but it seems to me that he who
runs must take note of the facts and
urge immediate change in the present
dangerous method of employment.

Facts must be looked sternly in the
face. Young people who wed should
seek to create a home for themselves
and family, leaving the wife to do her
bit beneath the roof of the home her
husband has provided.

Those girls who wish to live in rent-
ed rooms and work outside, even after
the marriage tie has bound them
should have sense enough to never
marry. Such as these are not fit
builders of family and home.

The encouragement of home life is
to be advised which means less num-
ber of women at jobs intended for the
head of the house. Let us encourage
the building of homes and the mother-
hood of our women such as will regu-
late and bring forth law abiding sons
and daughters. Old Timer.

——_ + 2.
Autumn Leaves.

Upon my desk are autumn leaves
Mute memories
Of sleeping trees

And calendars which brought us sheaves
Of grain afield
In annual yield

But now is there all round about

A bit’ng wind and snows without

As longingly I turn again

To these dead leaves, but even then

They ever speak in happy ways

Of summer suns, of autumn days.

How memories in fond array
Make truth more true
_ And vivid too
Living beyond their yesterday
To be a thing
Of comforting
And like old wines are far the best
So recollections are the test
When running back through days gone by
To bring a gleam in every eye
Until it sees, without a blur
That death means life will re-occur.

So autumn leaves live on like trees
There is no doubt
The dead speak out
And in the round of mysteries
The first and last
Are never past
For since its dawn the morning sun
Has never day anew bezun
But night and morn, and morn and night
Roll on in one unending flight
And death is not an hour that grieves
But carries oy like autumn leaves.
harles A. Heath.

 

 

 

 

 

 

 

 

mente ican OR

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nee
sa

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February 19, 1930

MICHIGAN

TRADESMAN

 

MERCANTILE OPPORTUNITY.
(Continued from page 14)
stores, Henry Brown can materially
increase this percentage and Henry
Brown should take. on these va-
rious lines, as radio, heating equip-
ment, plumbing, automobile tires and
accessories, electric refrigerators and
various smaller commodities. As this
percentage increases so Henry Brown’s
volume will increase and he will get a
larger share of the consumer’s dollar.

Henry ‘Brown should co-operate
with his fellow merchants in helping
to create a friendly community spirit
by accepting responsibility and doing
his share of the work. He should not
be a laggard but give as well as take.

By belonging to his local and State
association and attending the State
conventions he will broaden his views
and the contact he makes with other
merchants will send him home well
repaid for the time he spent.

In closing I would quote Veach
Redd, of Cynthia, Kentucky, when he
said at the National Congress at Okla-
homa, “Henry Brown should make a
thorough and comprehensive study of
the requirements of his customers,
know their needs and_ utilize this
knowledge in his buying and then go
out and ask for the business. I do not
believe there is anything that will sub-
stitute for a personal call from Henry
or some of his force.”

Business to-day goes where it is in-
vited and stays where it is well treated
and taken care of. I thank you.

——_—_»2-

High Lights in Recent Fact Studies.
(Continued from page 20)

fer in this respect from 1880 or 1830 or

1730. Nobody is going to have pros-

perity thrust upon him. But for the

man who is awake, alive and keen

after progress, opportunity is as wide

and deep to-day as ever it was.

Estimates of the numbers of chain
units in the country have been as far
out of line as many other guesses. The
one most generally accepted has been
67,000. But the Butterick studies re-
sult in the conclusion that 55,000 is the
biggest figure ever so far justified.
Moreover, none of the Butterick con-
clusions are hit-or-miss. Each is the
outcome of study and comparisons
which are related in detail, so their
soundness is apparent.

With equal laxity it has been esti-
mated that individual
banded together in voluntary chains
have reached virtually the same figure
of 67,000. But Butterick gets a total
of 50,000 as a close approximation to
the facts.

There are so many other vitally im-
portant tabulations in the Butterick
studies that I must quote further and
examine in more detail in other ar-
ticles. But so far we have plenty of
evidence that the two systems of dis-
tribution are hitting a stride where
they will be apt to run nearly neck-
and-neck henceforth. As that condi-
tion becomes more general and stand-
ard, I feel sure the two subdivisions
will settle into a harmony of view and
joint action similar to what prevails
in Great Britain. There is little or no
antagonism over there—and they have
known each other longer.

Paul Findlay,

grocers Now

Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, Feb. 3—We have to-day
received the schedules, reference and ad-
judication in the matter of Rubye
Richason, Bankrupt No. 4017. The matter
has been referred to Charles B. Blair as
referee in bankruptcy. The bankrupt is
a resident of Kalamazoo, and her occu-
pation is that of a milliner. The schedule
shows assets of $390 of which the full
amount is claimed as exempt, with liabili-
ties of $1,308.37. The court has written
for funds and upon receipt of same, first
meeting of creditors will be caleld, note
of which will be made herein. ‘The list
of creditors of said bankrupt is as follows:
City of Kalamazoo ial $ 4.53
Lemington, Inc., Chicago -~------
Pease & Son, Kalamazoo -------- 4.50
Lincoln Millinery Co., Chicago -- 150.50

 

F. W. James & Co., Toledo ------ 83.20
Reed Bros. & Co., Cleveland ----- 430.62
Star Millinery Co., Indianapolis ~~ 206.64
Knudson & Douglas, Chicago ---- 41.25
J. A. Scott, Grand Rapids ------- 32.20
Process Corp., Chicago ---.------ 15.00
Hoefler-Wetterer Co., Chicago --- 12.98
Rae Sklansky, Kalamazoo —------- 31.55
E. R. Frazier, Los Angeles, Calif. 11.83
Clover Neck Wear Co., New York 71.16
Bulter Schutze Co., San Francisco 23.50
bred & Co.. Chicago ___.__-_____- 18.85
Spigel & Strauss, New York ---- 19.75
Hub Hat Co., Chicago ~----------- 19.50
Booth Publishing Co., Kalamazoo._ 39.00

Lloyd & Elliott, New York ------- 73.00

Feb. 3. We have to-day received the
schedules, reference and adjudication in
the matter of Charles Jerrick, doing busi-
ness as Peck Street Garage, Bankrupt
No. 4016. The matter has been referred
to Charles B. Blair as referee in bank-
ruptcy. The bankrupt is a resident of
Muskegon Heights, and his occupation is
that of a garage keeper. The schedule
shows assets of $1,241.25 of which $400
is claimed as exempt, with liabilities of
$1,459.35. The court has written for
funds and upon receipt of same, first
meeting of creditors will be called, note
of which will be made herein.

Feb. 4. On this day was held the first
meeting as adjourned, in the matter of
Morris E. Newell, Bankrupt No. 3971.
The bankrupt was present in person and
represented by attorney Harry D. Jewell.
The creditors were represented by attor-
neys Dunham & Cholette and by Grand
Rapids Credit Men’s Association. The
bankrupt was sworn and examined with
a reporter present. Milton Bedell, as-
signee, was present ia person. The ad-
journead first meeting then adjourned
without date.

Feb. 4. We have to-day received the
schedules, reference and adjudication in
the matter of Morris Winick and George
Winick, individually and as copartners
doing business as Winick Brcthers Metal
& Iron Co., Bankrupt No. 4018. The mat-
ter has been referred to Charles B. Blair
as referee in bankruptcy. The bankrupts
are residents of Grand Rapids. The
schedule shows assets of $12,427.79 of
which $1,000 is claimed as exempt, with
liabiblities of $32,545.76. The first meeting
will be called and note of same made
herein.

In the matter og Henry Wirth, Bank-
rupt No. 3978, the trustee has filed his
first report and account, and @ first order
for the payment of expenses of admin-
istration to date has been made.

Feb. 6. We have to-day received the
schedules, reference and adjudication in
the matter of Bert Maxon, Bankrupt No.
4019. The matter has been referred to
Charles B. Blair as referee in bankruptcy.
The bankrupt is a resident of Hart, and
his occupation is that of a laborer. The
schedule shows assets of $200 of which
the full amount is claimed as exempt,
with liabilities of $2,007.98. The court
has written for funds and upon receipt
of same the first meeting of creditors
will be called, note of which will be
made herein.

In the matter of Jacob P. Schrier,
Bankrupt No. 3856, the trustee has here-
tofore filed his final report and account,
and a final meeting of creditors was held
Jan. 20. The trustee was present in
person and _ represented by attorneys
Jackson, Fitzgerald & Dalm. No cred-
itors were present or represented. Claims
were proved and allowed. An order was
made for the payment of expenses of
administration and for the declaration
and payment of a first and final dividend
to creditors of 20 per cen.t No objections
were made to the discharge of the bank-
rupt. The final meeting then adjourned
without date, and the case will be closed
and returned to the district court in due
course.

In the matter of Joseph Nadeau, Bank-
rupt No. 3976. the trustee has filed his
first report and account, an order for the
payment of expenses of administration
to date, has been made.

Feb. 7. On this day was held the first
meeting of creditors in the matter of
Clarence H. Fuller, Bankrupt No. 3997.
The bankrupt was not present or repre-
sented. No creditors were present or rep-

resented. The matter was adjourned to
Feb. 17.
Feb. 7. On this day was held the first

meeting of creditors in the matter of
William H. Chew, Bankrupt No. 4004.
The bankrupt was present in person, but
not represented. No creditors were

present or represented. Claims were
proved and allowed. No trustee was ap-
pointed. The bankrupt was sworn and
examined without a reporter. The first
meeting then adjourned without date, and
the case has been closed and returned to
the district court, as a case without as-
sets.

On this day also was held the first
meeting of Morris Bros. Hardware Co.,
a partnership, Bankrupt No. 4008. The
bankrupts were present in person and
represented by attorney W. J. Gillett.
Creditors were represented by G. R.
Credit Men’s Association. Claims were
proved and allowed. The bankrupts were
sworn and examined with a_ reporter
present. C. W. Moore, of Belmont, was
elected rtustee, and his bond placed at

$2,000. The first meeting then adjourned
without date.
Feb. 8. We have to-day received the

schedules, reference and adjudication in
the matter of Hollis E. Drew, Bankrupt
No. 4020. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Ionia. The schedule shows assets of
none with liabilities of $1,940.54. The
court has written for funds and upon
receipt of same the first meeting of
creditors will be called, note of which
will be made herein.

Feb. 10. We have to-day received the
schedules, reference and adjudication in
the matter of Robert C. Luz, Bankrupt
No. 4022. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Ionia, and his occupation is that of an
automobile mechanic. The schedule shows
assets of $300 of which the full amount
is claimed as exempt, with liabilities of
$191.90. The court has written for funds
and upon receipt of same the first meet-
ing of creditors will be called, note of
which will be made herein.

In the matter of Ralph E. Struble,
Bankrupt No. 3927, the trustee has filed
his return showing no assets. and the
cose has been closed and returned to the
district court, as a case without assets.

Feb. .10. We have to-day received the
schedules, reference and adjudication in
the matter of Marvin G. Spayde and
Vinton E. Cooley, individually and as
copartners under the name of Spayde &
Cooley, Bankrupt No. 4023. The matter
has been referred to Charles B. Blair
as referee in bankruptcy. The bankrupts
are residents of Bloomingdale, and they
are merchants. The schedule shows as-
sets of none with liabilities of $2,927.38.
The court has written for funds and
upon receipt of same the first meeting
of creditors will be called and note of
same made herein. The list of creditors
of said bankrupts is as follows:
William Harrison, Bloomingdale $ 7
Fuller Morrison & Co., Chicago __
Lee & Cady, Kalamazoo _________
H. J. Heinz & Co., Grand Rapids__
Stephenson Overall Co., Portland__
Van Eenenaam & Co., Zeeland __ 9.40
Hess & Clarke, Ashland __________
Alfred J. Brown Seed Co., G. R. 30.30
Red Raven Rubber Co., Newark 6.08
Norwich Phar. Co., Chicago ______ 24.70
Palm Olive Peet Co.t, Chicago -_ :
Middleville King Seed Co., Chicago 22.00
Am. Syndicate Druggists, Chicago 112.87
Cardine Hat Co., St. Louis __

29
ce eae

 

June Days, Des Moines —~__- ~~ _- 46.67
Leonard & Sons, Grand Rapids_. 73.21
Geo. S. Carrington, Chicago ______ 22.32
Scns Co. Sarinaw 21.83
W. W. Goldsmith, South Haven __ 3.52
Vette & Zuinker, Chicago -_______ 55.12
Bloomingdale Mililng Co., Bloom-
ee

Taylor Produce Co., Kalamazoo —_-_

Gen. Cigar Co., South Bend _____ a8
Chas. H. Ingersol, Hast Orange —. 10.20
Perfection Biscuit Co., Fort Wayne _ 6.79
S. H. Bottling Works, So. Haven 1.40
Purefood Service Co., Kalamazoo. 43.51

H. & P. Drug Co., Grand Rapids__ 276.48
Slocum Studio, Kalamazoo _______.
S Ft. Hill, Paxton, i. _ a —
Dowagiac Fruit Co., Dowagiac __ 5.06
G. R. News Co., Grand Rapids _. 25.72

 
 

Michigan Photo Service, Holland 20.21
Hkman Biscuit Co., Grand Rapids 28.00
Johnson Paper Co... Kalamazoo __ 65.87
Cc. J. Farley. Grand Rapids —____-. 155.00
Plough, Inec., Memphis, Tenn. ___. 32.20
Poteyw & Co. Chicago _._....._. ~=«-« 19,20
Standard Oil Co., Grand Rapids _. 31.28
Midland Match Co., Minneapolis __ 12.45
Bloomingdale Lumber Co., Bloom-
We 23.07
Bishop Feed Co., LaPorte ~______- 135.10

Michigan Tradesman, Grand Rap. 3.00
Star Paper Co., Kalamazoo —____- 45.30
V. E. Cooley, Bloomingdale ______ 220.00
Michigan Gas & Electric Co.,

Three Rivers 20.20

Bloomingdale Telephone Co.,

   
  
 
 
     
 

Do You Wish To Sell Qut!
CASH FOR YOUR STOCK,

Fixtures or Plants of every
description.

ABE DEMBINSKY

Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich
Phone Federai 1944.

 

 

 

31

Biogninetile (0 16.70
Hemph Corp., Kingston, N. Y. --- 35.80
G. R. Calendar Co., Grand Rapids 25.39

William Harrison, Bloomingdale__ 500.00
Creditors of Marvin G. Spayde are as
follows:
General Motors Acceptance Corp.,
Bin 22 404.00
Peoples State Bank, Bloomingd’e 3,290.00
Creditors of Vinton E. Cooley are as
follows:
Ellis Simons, Bloomingdale —-_---- 600.00

Vern Ferguson, Bloomingdale ~~~ 300.00
Cc. B. DeWitt, Grand Rapids _... 25.00

Peoples State Bank, Bloomingdale 220.00

Feb. 10. On this day was held the first
meeting of creditors in the matter of
John F. Smith, Bankrupt No. 3961. The
bankrupt was present in person and rep-
resented by attorney Horace T. Barnaby.
Creditors were present in person. Claims
were vrobed and allowed. No trustee
was appointed. The bankrupt was sworn
and examined without a reporter. The
first meeting then adjourned without
date, and the case has been closed and
returned to the district court, as a case
without assets.

Feb. 11. We have to-day received the
schedules, reference and adjudication in
the matter of Arthur B. Ragon, Bank-
rupt No. 4025. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Grand Rapids, and his occupation is
that of a laborer. The schedule shows
assets of $462 of which the full amount
is claimed as exempt, with liabilities of
$10,083.49. The court has written for
funds and upon receipt of same the first
meeting of creditors will be called, note
of same will be made herein.

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word fer each subse-
quent continuous insertion. {!f set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, %4 per
Inch. Payment with order is required, as
amounts are too small to open accounts.

Wanted—Managerial position, general
store or clothing. Fifteen year’s experi-
ence. Aggressive in all lines of work.
References and bond furnished. Immedi-
ate connection. E. Houston, Manitowoc,
Wisconsin. 236

For Sale—MEAT MARKET, fully equip-
ped. Located at Monroe, Mich. Long
lease. Address B. M. Bitz, Monroe, Mich.

237

For Sale—Garage business in connec-
tion with Dodge Agency. Fred Bertram,
Ludington. Mich. 238

FOR SALE—One ten-foot refrigerator
ease with ammonia coils. Top display.
Storage base. Used three years. Priced
for quick sale. S. J. Wise, Allegan, =

4

FOR SALE—5Se to $5 store, doing good
business in town of 3,000 people, twenty-
five miles from Detroit. $8,000 stock and
fixtures. Poor health reason for selling.
Address No. 235, c/o Michigan Trades-
man. 23)

FOR SALE—Store building and general
stock representing an investment of $12,-
000 in strong country town about twenty
miles from Grand Rapids. Doing a busi-
ness of $20,000 per year. Will exchange
for improved real estate in Grand Rapids
or other growing city. Address No. 231,
e/o Michigan Tradesman. 231

FOR SALE — AN ESTABLISHED
BUSINESS OF AN AUTOMOBILE AC-
CESSORY. P. O. BOX 316, TOLEDO,
OHIO. : 232

FOR LEASE — Excellent location for
men’s furnishings store. Reasonable rent.
GRAND RAPIDS TRUST CO., Grand
Rapids, Mich. 222

FOR LBEASE—Excellent location for
paint and wall paner business. Reason-
able rent. GRAND RAPIDS TRUST CO.,
Grand Rapids, Mich. 223

If you are interested in buying a busi-
ness anywhere in the United States or
Canada. write for our monthly bulletin.
UNITED BUSINESS BROKERS, 2365 1st
National Rank Blde.. Detroit. Mich. 157

For Sale — Solid oak tables, desks
chairs and other office equipment. Used
only a few months in office of a local
broker. Cheap for cash. On display at
our office. Tradesman Company.

 

 

I OFFER CASH!
For Retail Stores—Stocks—
Leases—all or Part.
Telegraph—Write—Telephone

L. LEVINSOHN
Saginaw, Mich.
Boi CM arya ad
Established 1909

 

 

 

 

32

MICHIGAN

TRADESMAN

 

February 19, 1930

 

Overproduction of Fruit And Vege-
tables Is Feared.

The immediate prospects awaiting
the producer of fruits and vegetables,
as well as the outlook for the not-too-
far-distant future, quite generally argue
against any further expansion in plant-
ings of fruits or of vegetable crops. It
is still necessary to exercise consider-
able caution in the production of these
important food crops, so that wasteful
excesses may be prevented. The note
of caution becomes especially strong
for the coming crop season.

While expansion has been taking
place in our supply of fruits and vege-
tables, the demand has shown a ten-
dency to keep almost abreast by rea-
son of a growing population and the
consumer’s wider use of these prod-
ucts during all seasons of the year.
The expansion in production, however,
has recently been over-reaching even
this expanding demand. This is shown
by the lower average returns now re-
ceived by producers of many of these
products compared with the average
returns of several years ago.

Commercial production of apples is
expected to continue to increase grad-
ually over a period of several years,
and new plantings are justified only
where there are unusually favorable
conditions for the production of high
quality fruit. A considerable increase
in the bearing acreages of grapefruit
and oranges is expected. The prob-
ability of heavy grape production and
low prices continues.

The number of peach trees of bear-
ing age is still so great as to make
possible heavy production and unfav-
orable marketing situations during the
next few seasons. The pecan outlook
is for a material increase in production
of improved varieties during the next
decade with some reduction in prices.

Prospects for strawberry growers
now seem to be better than in any
year since 1926.

Cantaloupe prices probably will be
lower this year in the early producing
sections, and a moderate decrease in
acreage in the intermediate and late
sections is recommended in order to
raise prices to the level of a few years
ago. Watermelon growers should
plant a somewhat smaller acreage.

Potato growers report that they in-
tend to plant an acreage 6 per cent.
larger than was planted last year, ap-
parently forgetting the unprofitable
season of 1928. The high potato
prices being received now are not the
result of a low acreage last season,
but are due almost entirely to adverse
weather conditions last Summer. If
the intentions for 1930 are carried out,
prospects are for lower potato prices
after July 1.

The constant tendency toward ex-
pansion of lettuce acreage, particularly
in California and Arizona, confronts
the industry with difficult marketing
problems, although there is as yet no
evidence that the peak of demand has
been reached.

Only a moderate increase in the
sweet potato acreage is expected.
Onion growers in most states, will find
it advantageous to reduce acreage.
The total acreage of tomatoes grown
for shipment to market in 1930 should

.of the -National!

be held close to that of 1929. The
acreage of dry beans seems to be well
adjusted to domestic demand.

The present prospect is for favor-
able cabbage markets until August in
view of relatively light holdings of
old cabbage and reduced acreage in
Southern areas. Further increase in
late cabbage acreage does not seem
warranted. F. G. Robb,
Bureau of Agricultural Economics.

The foregoing is the full text of an
address delivered Jan. 27 in the Na-
tional Farm and Home Radio Hour,
through WRC and affiliated stations
Broadcasting Com-

pany.
—_—_—_>-+-2_—_
Tribute To Memory of Truman H.
Lyon.

Among the men who located in
Grand Rapids in an early day and
gained distinction in the business and
social life of the city was Truman H.
Lyon, a native of ‘St. Lawrence county,

‘New York.

Mr. Lyon opened a hotel in Lyons,
Mich., officiated as a justice of the
peace and later entered the employ of
the General Government as a super-
intendent of light houses at various
points on Lake Michigan.

He moved to Grand Rapids in 1840,
opened a house for the entertainment
of travelers and engaged in the sale of
merchandise. He was the proprietor
of the original Bridge Street House
two years and for a longer period of
the Rathbun. He manufactured wool-
en cloth on a small scale. In 1850 he
was elected to occupy a seat in the
State Senate. As a business man, Mr.
Lyon was practical and able. He
erected the Lyon block on Monroe
avenue, and a fine cut stone house on-
the Gothic order of architecture, in
which he lived many years. This
house is still standing on East Fulton
street, near Jefferson avenue. Mr. Lyon
was the father of Major Farnham,
Truman Hawley, Edward W., Darwin,
James D. and Charles D. Lyon, all of
whom were prominent in the business
affairs of Grand Rapids, and one
daughter, Mrs. Yale. Major Farnham
Lyon, Capt. Charles D. and Lieutenant
Darwin Lyon served the Federal Gov-
ernment as officers of the volunteer
army during the war between the
states. Darwin Lyon was killed in
battle. Farnham Lyon was associated
with A. V. Pantlind in the management
of the Morton Hotel two or three
years. Later he purchased the Ban-
croft Hotel at Saginaw and managed
it successfully during the remainder of
his life. Capt. Charles D. Lyon, as-
sociated with Capt. Charles W. Eaton,
engaged in selling books, stationery
and kindred merchandise after the
close of the war under the style of
Eaton & Lyon. Truman Hawley
Lyon purchased the Rathbun Hotel
and later the lease and furniture of
Sweet’s Hotel, both of which he man-
aged more than a score of years.

Truman H. Lyon served three terms
as Postmaster of Grand Rapids. James
D. Lyon was for a long time a clerk in
the postoffice, later keeper of a hotel
at Lansing and City Treasurer of
Grand Rapids. Edward W. Lyon, a
civil engineer located the route of the

Pere Marquette Railroad from Grand
Rapids to Petoskey; also other im-
portant railroad routes in the South
and West. Fred D. Lyon, a son of
E. W., is the only male survivor of the
Lyon family. He resides in Brooklyn.
Edward W. Withey, of Grand Rapids,
is a great grandson of Truman H.
Lyon.

Prof. Franklin Everett, a friend and
admirer of Truman H. Lyon, Sr.,
wrote the following eulogy of the sub-
ject of this sketch:

“With no strikingly brilliant qualities,
his plain good sense, his capacity for
business, his clear judgment and per-
sonal integrity gave him a marked
position among men of affairs. He
was an able counselor, public spirited
and true to every public trust. His
life is an important page in the history
of the Grand River Valley. When he
passed out of life he left many friends
and no enemies. His memory is cher-
ished by all who knew him.”

Arthur Scott White.

———_+-+—___
Hoosier Merchants Organize To Fight
hains.

Brazil, Ind., Feb. 18—Believing that
many of the home town merchants
can best be fostered in an organization
of their own, more than one hundred
merchants of Brazil have banded to-
gether under the name of Home Mer-
chants’ Association.

By a complete organization the
home merchants expect to be able to
present more convincing arguments
that will appeal to the public to give
the home town merchants that con-
sideration which they feel they are en-
titled to enjoy. While this propa-
ganda will be spread in several ways,
the merchants do not plan to stop

   
    

 
  

LL

   
  
 
  

as in the past.

WHZHILLLLLLLLLL ddd ssisLisisibiMsiissMhhidshihdiddididlddidlsdle

 

LLL LILLIA LLL LLL LLL

We will continue the splendid
coffee line established by the
Worden Grocer Co. The Quality

of all brands will be maintained

Make Morton House, Quaker,
Nedrow your leaders

LEE & CADY

Successors to Worden Grocer Co.

WZeaaaadaaadaiiiiaidddidddatiaisudiddiiéamicaccadddddaccckecCctetctthockhahX

here, but are discussing ways and
means for trading with each other, fur-
thering plans that will benefit the com-
munity as a whole and work for the
general benefit of all the people whose
money and interests are the life of the
community. The peftsons in charge of
the movement met with surprising
success in their organization efforts.
A. B. Cooper, Vice-President.
—_»+<.____

Rice—The rice market during the
current week has been less active than
in the two weeks previous. While
there has been a lighter demand, how-
ever, prices have been well maintained
and there have been few sellers willing
to grant concessious. The total avail-
able supply of rice, rough and clean,
in farmers and mills’ hands as of Feb.
1 is estimated by the Rice Millers’ As-
sociation at 4,027,000 pockets, as com-
pared to 4,700,000 pockets available at
the same date last year. Another source
estimates the available supply as of
Feb. 1, this year, at 3,500,645 pockets.
Both estimates, however great the dif-
ference, denote a strong situation in
the South, particularly when the large
distribution going on this month is
taken into account. Another bullish
note to the situation is the report from
the South that rain and cold weather
during ‘the fall and winter months have
made usual farm work impossible, fore-
stalling the possibility of the planting
of a large crop during 1930.

Sauerkraut—Sales of both bulk and
canned kraut have been satisfactory
in the past week, the colder weather
having aided consumption. The mar-
ket is firm, with prices about the same
as lately quoted.

NS

 

 

  
 
     
 
     
  

 

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Ts TT Ti A A TEED:

 

 
  
 
  
 
  
   
 
 
 
   
 
  
     
 
        
     

 

! THE CHUCK

The chuck is the largest wholesale cut of the forequarter and therefore is deserving of most careful con-
sideration in utilizing the forequarter of beef to the best advantage. In the chuck lie many possibilities
which, it seems, have heretofore been overlooked for preparing small steaks and attractive, convenient
sized pot roasts which are so much in demand by the modern housewife. In this article the method of
removing the vertebrae from the chuck is explained and ways of
preparing various retail cuts from the chuck will follow.

Removing Vertebrae from the Chuck

The following is the correct and only practical method of removing
the vertebrae from the chuck.

  

1. Place chuck on block with outside down.
Cut meat loose from inside of chine as
far as ribs extend into chuck, leaving
meat attached to chuck at the neck.

5. Turn chuck around and begin unjointing
vertebrae from rib side of chuck.

      

a)
ss SI Poesia

Cut rib fingers loose from both sides of
ribs from vertebrae to end of ribs.

 

8. Remove neck vertebrae beginning at 6th
vertebra.

ee
bo

ee es ee wm

 

6. Remove vertebrae beginning at first rib
and working toward rib side of chuck.

 

3. Unjoint neck vertebrae beginning at first
vertebra.

 

9. Continue until the last vertebra is
removed.

  

7. Continue until the last rib vertebra is
removed. 10. Remove the back strap.

 

4. Continue to unjoint vertebrae until first
rib is reached.

    

 

 

 

 

 

 

 

 

 

The Mill Mutuals Agency

Lansing, Michigan

Representing the

Michigan Millers Mutual

Fire Insurance Company

(MICHIGAN'S LARGEST MUTUAL)
and its associated companies

COMBINED ASSETS OF GROUP

$62,147,342.79

COMBINED SURPLUS OF GROUP
$24,791,128.22

Fire Insurance—All Branches
Tornado Automobile Plate Glass

 

20 to

 

 

 

40%

 

 

SAVINGS MADE
Since Organization