ENG Sew oe. SZ Sete SS ae ric iki f a 2 Re cA is ‘a bee ed NS EGY He a i NGeSY. Whe; dN Vii A — Re OP N CPNhe (hG K aA LV Ad ae 83 ae ae (es a Oo) EK rd { (y= EK ee ES Swe a5 aN See MLL an 5 Ss PUBLISHED Sree gee Bie 6 up Ee Se COMPANY, PUBLISHERSS<= < TSF on CAH SSS ee Fm YO) RY) ESN Qe ta ga +e SISOS ae Nee Forty-seventh Year GRAND RAPIDS, WEDNESDAY, MARCH 19, 1930 cause 2426 | QpaOn KOZ RORLOFLOGRIZOGLOLROPAOGROGS eo o a a . ee S e The Modern Baby | Ss “The hand that rocks the cradle’’—but there is no such hand. Oe Ane It is bad to rock the baby, they would have us understand; Ss So the cradle’s but a relic of the former foolish days, oS \G Deas = Z \Vf = OBR PN } S Oza oS When mothers reared their children in unscientific ways. When they jounced them and they bounced them, these poor dwarfs of long ago— The Washingtons and Jeffersons and Adamses, you know. BO APA rm re manne LADO ~ementn R——m—_maeinn SBROGROZROLS They warn us that the baby will possess a muddled brain If we dandle him or rock him—we must carefully refrain; He must lie in one position, never swayed and never swung, Or his chance to grow to greatness will be blasted while he’s young. Ah! to think how they were ruined by their mothers long ago— The Franklins and the Putnams and the Hamiltons, you know. Then we must feed the baby by the schedule that is made, And the food that he is given must be measured out or weighed. He may bellow to inform us that he isn’t satisfied, But he couldn't grow to greatness if his wants were all supplied. Think how foolish nursing stunted those poor weaklings, long ago— The Shakespeares and the Luthers and the Bonapartes, you know. IS FS SGOSGOSBGOLS We are given a great mission, we are here to-day, on earth ze BROBR wy oh To bring forth a race of giants, and to guard them from their birth. To insist upon their freedom from the rocking that was bad DY (-} © ORO TRE For our parents and their parents, scrambling all the brains they had. Ah! If they'd been fed by schedule would they have been stunted so? The Websters and the Lincolns and the Roosevelts, you know. Bishop Doane. @ ee ein TE — =f o * oe = * ROE o +> Piece Goods Sales Gaining. The ranking of the piece goods de- those of retail partment as among stores doing an active business is a marked change from recent seasons. Current vard goods sales are described as the best in more than a few years, with the outlook very favorable for the months directly ahead. The diffi- culties with the new silhouette in ready-to-wear are said to be the main reason for the spurt in piece goods. Many women in order to meet their _individual requirements are making up their own garments, with an increas- ing use of home dressmakers also re- ported. —_—__»+-. R. C. McCredie, grocer and meat dealer at Flint, writes as follows: “We certainly appreciate what the Trades- man is doing for the independents along with KWKH and we are surely seeing results. We have the A. & P. store near us whipped to its knees.” 2 MICHIGAN TRADESMAN March 19, 1930 AN ARBOREAL ADVENTURE. Satisfactory Outcome of Charles W. Garfield’s Experiment. It was in the early winter of 1892 that I conceived the idea of having a piece of woods of my own. After a little correspondence, I gave an order for some tiny trees—seedlings of the forest—which a firm advertised that it gathered from the woods and could furnish at very reasonable rates. Some of the species which I wanted could not be furnished and so I secured seeds of them for planting. I had six acres of ground which was near enough to the house to enjoy when the trees should be grown to sufficient size to be a joy and I plan- ned my spring planting. That winter proved to be one of the crises in my life and I came out of it weak in body and depressed in spirit. My frends came to me with various comforting suggestions which did not appeal to me in my despondency, but finally my old college chum, after hav- ing made several suggestions which I did not approve, said, “Carlie, let’s go to Europe,” and I feebly said, “Let’s.’* And it was settled then and there that we should arrange immediately to take a bicycle trip abroad, and so for five months I was way from Burton Farm, and I left the planting of the little forest, when the baby trees should be delivered and the packages of seeds came on, to a Hollander who had little vision and no sympathy with my un- dertaking. I simply told him to row the field out as he would for corn and plant the trees and seeds where the lines crossed, having them four feet apart one way and eight feet apart the other. This was all the instruc- tion I left behind me. I came home in the late autumn re- newed in spirit and with health com- pletely restored. And one of my first thoughts upon my arrival was the baby forest. And I found that in- stead of being planted as I had ar- ranged in my mind, so that all the species should be scattered through the area like a natural forest, my Dutchman had planted each species by itself and had given the best of cultivation, so that the field of seed- lings was in very good shape. In truth, I was quite delighted with it, and had only one disappointment, and that was it was not an imitation of a natural forest, because the species were ar- ranged in blocks. While I was away my neighbors and friends wondered how the farm would go on in my absence and watched things and wondered what I was going to do with that six acres planted to seedling forest trees. They were very ready with their interrogations upon my return and one said, “Charlie, what fool thing are you doing now with that piece of ground upon which last year you raised such an enormous crop of sweet corn?” And J said in reply, “You know my wood lot was destroy- ed when the railroad found its right of way from corner to corner diagonal- ly, and I knew that there was always the menace of fire and so sold it. It is to be used as a graveyard. I did not want it to be the graveyard of my hopes with regard to a beautiful forest area, so I concluded to build a forest of my own.” And the question im- mediately followed, “How long do you expect to live?” “Oh, perhaps twenty- five years, if I am not knocked off my bicycle some day, and killed,” I re- plied. “What an insane notion you have about pleasure in life. In twenty- five years you will only have a nursery of little trees with no income and last year, to my certain knowledge, you cleaned up a net of fifty dollars an acre on that ground, selling your sweet corn product to a large number of sat- isfied customers. If you had sowed that ground to wheat, it was in such good condition you could have ‘had thirty-five or forty bushels to the acre this year. Why waste your efforts on a Utopian scheme?” “This was not the first time I had been accused of being a dreamer, but a lot of my dreams have come true, and if the good Lord spares me my allotted time, I expect to realize on this adventure,” I told him. Other friends guyed me upon the experiment, and said, “If you are going to have a forest, why don’t you go and buy one with the trees already grown up? And I replied, “I want the fun of growing the forest. The trees will grow very rapidly, even if this is an area not paritcularly suited to the growth of forest trees.” I- knew that the original forest growth was stunt- ed and in my boyhood I had worked hard taking out oak grubs and pre- paring the land for cropping. We had learned in digging a well upon the farm, when I was a young lad, that it was fifty feet to the water table and coarse gravel all the way, so that my expectations of great trees were not the object of any partcular elation. However, I expected to enjoy the ex- periment, and I had been advocating reforestation for years, with very little sympathy on the part of the people of Michigan, and I wanted to have an object lesson that would illustrate my contention. The beech seedlings all died. I had not learned, at that time, that the beech is impatient of transplantation and that little yearling beeches pulled up in the woods stood little chance of thriving elsewhere. However, the fol- lowing spring I planted out this block with all sorts of trees gathered from my own premises. I cultivated it as I would a corn crop, this budding woodlot for two years. and from then on until to-day there has been no further cultivation. The trees did not grow rapidly, but they were healthy and interesting and created a good deal of attention. I in- vited my friends from different parts of the State to visit my plantation from time to time, and it gave a good deal of delight to many people and a keen enjoyment to myself every day. At the end of the fifth year people began to enquire of me if I wouldn’t let them have some little trees from my nursery to plant out, and smilingly said, “This will give you a little income from your experiment.” I gave permission to anybody who wanted a tree to plant in his ‘home grounds to come and help himself, with only this instruction, that the ground should be left smooth, no other trees should be injured, and only one tree taken from a given place. I knew the trees were too thickly to- gether and a large number were in this way disposed of as gifts. In some cases I did the replanting myself. A half-mile of roadway along Jef- ferson avenue was planted to these trees. A church yard was planted to Norway maples and I laughingly said, “Your Sunday School classes, one of these days, will be glad to sit under these trees rather than within the church during the Sunday School hour.” This has proved to be the case far beyond my expectations. Sunday School classes for several summers were convened in the shade of the grove. Some trees died, and in their place, I put out pines and spruces and was gratified to see that these evergreens throve under what seemed to me very unfavorable conditions. Some vandal- ism gave me disappointments, because when the spruce trees attained the size for Christmas use, many of them were stolen, and the boys who wanted birch bark thought they were within their rights to help themselves from my plantation. I made up my mind from these experiences, there were some more important things to teach in our common schools than algebra, rhetoric and philosophy. And these experiences have given me a theme upon which I have dwelt, with some degree of suc- cess, concerning educational methods. For many years, nothing connected with my farm home gave me greater joy or keener satisfaction than this growing wood lot. After a time when the trees had attained considerable size, some friend would occasionally say, “What is to become of this wood lot when you get through with it?” I had never given any thought to this matter, but the question awakened in my mind a responsibility I had in somehow arranging that this object lesson in reforestation should be con- tinued for its educational benefits after I should pass on. The result of this meditation was that it was deeded to the Grand Rapids Park and Boulevard Association, in trust, for the city of Grand Rapids, to be carried on under the plan I had arranged. The war came on and the demand for loyal support dominated everything, so that the association could not go to the people for funds 'to carry on the obligation which it had assumed with considerable property interest it held in trust for the city, so that with other properties, this little forest was turned over to the city of Grand Rapids. The superintendent of parks was greatly in sympathy with my vision and I knew he would handle the proposition in accord with the best information which could be secured concerning the problem of reforestation. We together planned to thicken the boundaries with low-growing things so that there would be a little more isolation for the forest and people would be tempted to traverse the interior, rather than be satisfied with a look from ‘the peri- meter. However, events followed, and some disappointments attended them. He resigned, and the immediate care of the property came into the hands of officials who did not grasp my vi- sion, and instead of allowing every- thing to grow naturally in the forest, only thinning out the trees that were losing out in the survival of the strong- est, a cleaning-up process was enitered into and all of what was called the brush, was taken out and many of the choicest things. which had come into the forest and made it seem like an original piece of woodland were de- stroyed. I am _ hoping that better methods will prevail and that my plan can be resumed, so that in another quarter of a century the city will have a piece of beautiful woodland with all the natural delights attending it, for children to enjoy and catch the spirit of tree planting and tree protection— lessons which are so important to in- culcate in connection with a great problem in our State. I have lived the twenty-five years and am well started on the next quar- ter century, and nothing I have ever done in connection with the promotion of growing things from the land, has given me the joy which I have received from this little wood lot. I do not want sit to be used as a park or as a picnic ground. These are both pro- vided for abundantly in a nearby area. I want it to be a piece of native woods, taking on primitive conditions and de- veloping into a delightful arbor for the enjoyment of people who love trees and enjoy the traversing of a wood lot, with its wonderful treasures which naturally develop under the forest con- ditions as the decades follow other. each I thope, if some years are yet spared to me. that this object lesson will be contagious and that our own city will acquire considerable areas of forest growth as an attachment to its park sysitem, that the love of trees and the influence upon character can be util- ized as an intrinsic part of the educa- tion of our youth. Charles W. Garfield. —_+2___ The Farmer and the Chain Store. Organization, information and edu- cation may possibly result in awaken- ing city residents to the true situation in regard to chain stores, and thus be- cause of a sense of personal interest and loyalty to home institutions wean them from chain store patronage. Many farmers can never be touched by an appeal for loyalty to the busi- ness men of the home town. He re- gards them as just as selfish as him- self. It must be proven to him that any one of them really concerns him- self to seek or plan for the farmer’s interest. From an_ entirely selfish standpoint the merchant seeks to keep in stock the goods the farmer needs. This does apply to some merchants, but not to all. Not only do merchants refuse to stock new brands of goods, which would afford greater margin of profit, in place of those known and called for by their customers, but go out of their way to get this or that brand which a few or only one still eto semaalpconst March 19, 1930 MICHIGAN TRADESMAN cling to. In all buying he considers the needs of the community. The attitude of the farmer towards the merchant is the result of “the traditions of the fathers,” ignorance as to the costs of retailing and dis- agreeable personal experiences. The farmer thinks that 10 per cent. above cost will give the merchant a good profit. By cost he means the whole- sale invoice price, imagining that ex- penses do not amount to much. I believe it would be a great help to every grocer whose trade is largely with farmers to post once a year a statement of expenses, specifying the thousands of pounds of freight, freight charges, trucking, rent, insurance, lighting, clerk hire, fuel, paper. bags, twine, etc. If he pays no rent there are taxes and larger insurance costs. He might include other which can be realized by a customer, but he should not include a salary for himself nor interest on money invested, for then the farmer would say he needs no profit. expenses He should not fail to make promin- ent a statement that the above neces- sary expenses amounted to a certain per cent. on every dollar’s worth of goods sold. That ought to convince anyone that a merchant cannot do business on a 10 per cent. margin over wholesale invoice price. As to traditions: In years gone by the belief was altogether too common that business was a game to be played and the best player entitled to all the gain he could get. ‘Live and let live,” a more humanitarian attitude, has in great measure superseded the former and shown beneficial results. But a better motto is now extant; it is: “Let live and live,” putting the other per- son’s interest first, and thus assure your own. Do the merchants do any- thing to welcome the farmer compar- able with years ago? Time was when hitching posts were provided for teams; the millers and some others had free sheds for farmers’ teams. Later, the 10 cent barns appeared, af- fording cheap shelter for teams and vehicles. To-day, with the auto in almost uni- versal use, it becomes more and more difficult for a farmer to get near the stores where he wants to trade. Every year more parking restrictions are is- sued, as to places forbidden and time limits. Are merchants helpless to remedy matters? Or do they think the farmer should look out for himself? The farmer who goes into a store to sell produce is seldom as welcome as one who comes to buy goods. And if he carries what the grocer needs he must, often, in some. stores, wait “until we get off this delivery.” So he goes away to attend to other business and returns to find nothing done for him. The grocer who still grants credit and delivers free cannot hold the farmer’s trade if there be a cash and carry store at all convenient. If merchants as a body would pro- vide better parking facilities for the farmer it seems as though that would be one hold on him. Two things influence the farmer. If he finds a store which will buy his produce regularly there he is apt to trade. And next, he buys where goods are offered at lowest prices. The gro- cer who orders all his fruit and vege- tables from a large city and turns down the home farmer and gardener has little claim on home loyalty. E. E. Whitney. ——— ++ >____ E. A. Stowe’s Advice To Independent Merchants. Last Thursday the Sentinel reprint- ed from the Michigan Tradesman some remarks about Holland’s stores made in that publication by the dynamic editor, E. A. Stowe. On the chance that the article was overlooked by some, it may be worth while calling attention to it here. Mr. Stowe said in effect that what the so-called ‘“inde- pendent” merchants ought to do—in Holland and elsewhere—is talk less about chain stores and imitate more the methods that are crowding the chain stores with customers. This advice coming from anyone else might not be very effective: the charge might be made that the man giving such counsel was prejudiced in favor of the chains. Coming from Mr. Stowe it is doubly effective. He is known throughout Michigan as a man who has fought the chains early and late. Moreover, he has been the friend and counselor of the independent mer- chant for half a century. What he says on such a subject carries weight. It is advice given to the independent merchant by a friend and well wisher. Mr. Stowe, in his article, tells of a man who could not get attention from merchant or clerks in two independent stores in Holland, although there were few customers in the stores at the time. So he went to a chain and was treated to such a display of salesman- ship that instead of the $12 worth he had intended to buy he purchased $18 worth. Mr. Stowe’s advice to inde- pendent merchants is to be on their toes every minute of the day, to anti- cipate the needs of their customers if possible, to be just a step ahead of them. Whether the man quoted by Mr. Stowe exaggerated the dilatory tactics of the independent merchants or not, it is excellent advice. Holland is no different than many other places. There is no blinking the fact that the competition has become keener. The old comfortable methods, no matter how desirable they may seem, will no longer go. The question of the new competition is not going to be solved by talk.- Even lectures over the radio are not going to turn the trick. While the radio lecturers are talking and the independent merchants are listening, the new competitors are “sawing wood,” devising new methods by which they can capture and hold customers. Regardless of what may or may not ‘be true in this particular instance, the fact remains that this new competition cannot be met with talk. Mr. Stowe’s advice to meet it with deeds is eco- nomically sound. A large number of merchants, in Holland and elsewhere, are meeting the competition in this way and they are unquestionably on the right track.—Holland Sentinel. JAPAN TEAS More Japan Teas are pur- chased and distributed by us than any other Whole- sale Grocer in these United States. This has been accomplish- ed by extreme care in se- lection of quality and lowest prices based on values. a 0 0am 0 ao LEE & CADY 0 0 0 aoe Package Brands Peerless, Sweetheart, Togo, Marigold, Tea pot, Im- perial, Emblem Target 4 MOVEMENTS OF MERCHANTS. Elk Rapids—S. Martinson will open a meat market here. Otsego—Martin Lass has sold his meat market to D. Huisman. Lansing—The Central Trust Co. has increased its capital stock from $200,- 000 to $400,000. Howard City—Norman Terwilliger succeeds George Blumenstein in the restaurant business. Kalamazoo—Cade’s Coffee Shop, an annex to Cade’s Bake Shop, is now open for business. Highland Park—The People’s Qual- ity meat market has been opened on Manchester avenue. Menominee—Jozeph S. Bilodeau sold his grocery and meat market at 1308 Ogden avenue to Richard Seidl. Laingsburg—Albert Schuebelt has sold his bakery to Elmer Schaible, for- merly of Manchester, who has taken possession. Detroit—Joseph Borowski has pur- chased the grocery and meat market at 3578 Dane street from Anthony Senkowsky. Detroit — Anthony Geisz & Sons, 14347 East Warren avenue, has closed out his stock of boots and shoes and retired from trade. Freeport—Mrs. Roy Nagler has traded her residence for the bakery building here and will open a bakery as soon as the necessary remodeling has been completed. Holland — George H. Huisinga & Co., conducting jewelry stores here and in Grand Haven, has filed a peti- tion in bankruptcy, listing liabilities of $46,069.48 and assets of $8,920.50. Marcellus—The ‘hardware ‘business conducted under the name of Kidder & Keenan has been dissolved. The business will be continued by M. G. Keenan, who has taken over the inter- est of his partner. Lansing—The G. R. Kinney Co., Inc., has removed its stock from 202 South Washington avenue, where it has been located for the past six years, to new quarters at 309 South Wash- ington avenue. Detroit—Badiha Zehra has purchas- ed the grocery and meat market at 396 Cass avenue from S. A. Zehra. The Shoemaker Cut Rate Meat Mar- ket has been opened by Nathan Mliler, at 10447 Shoemaker avenue. Detroit — The James D. Anderson Co., 465 York street, has been incor- porated to job tools and supplies for carpenters, etc., with an authorized capital stock of $10,000, $7,000 of which has been subscribed and $5,900 paid in in cash. Buchanan—The Cash & Carry Mar- ket, formerly the property of Olin Summerill, was disposed of recently by private sale pursuant to court order, the purchaser being Harry Beck. The former proprietor, Olin Summerill, had given an assignment for the benefit of creditors, Arthur H. Baushke, of Benton Harbor, being named as the assignee. Manufacturing Matters. Grand Rapids—The Sanisex Prod- ucts Corporation, 849 Hazen street, S. E., has been incorporated to manu- MICHIGAN facture chemicals with an authorized capital stock of 50,000 shares at $1 a share, $10,000 being subscribed and $1,000 paid in in cash. —»+-++—___ Proper Treatment of Memorial Forests Whatever method is used in their inception the results must appeal to ‘all thoughtful citizens. An individual having the idea of es- tablishing a forest will find on investi- gation that tax laws under present conditions will nullify the best efforts to maintain a permanent forest. On the other hand a memorial for- est under State control and ownership will be surrounded by conditions which will secure its continued productive- ness. It will be possible for an individual or group or a family to give a tract adjoining or within the range or sched- ule of management of a State forest and in that way assure competent care and development of land which the donors wish to have kept as a per- manent forest. This would be of ma- terial assistance to the State in filling out and closing the blanks in present State holdings, so that all land within the limits of the State forests shall be under the one control and management plan. Under the Detroit News plan, indi- viduals, clubs, associations, family groups or institutions can raise the needed funds at the rate of $100 per forty acres and proceed to select State owned acreage within the scope of management of any State forest. Choice can be made of the parcel that seems most accessible and which will develop greater interest in seeing the land planted and cared for. It can be made a matter of individual or group concern fully as interesting as it might be under private ownership of the land with the highly important added ad- vantage of absolute certainty as to the continuity of the forest. The donors can be sure that every parcel will be planted and the work carried on with no doubt as to the ultimate outcome. Where they vision a forest for the future, the State will put the plan into operation and the State’s unending power of control will make it a reality. The forest will grow steadily into the full height of its power and ability to utilize the soil and climatic elements. Veteran trees will slowly develop to the cutting age and the management, through succeeding generations, will take care that endless chains of vet- erans will carry on the beneficent and useful work for which the forest is fitted. With such sure results in pros- pect, the planting and progress of the little trees will have a definite appeal to all donors. Thoughts will go out to the coming forest and there will be the desire to inspect and appreciate the growth of the little trees and their thrifty ad- vance as the years go by. I well re- member the thrill of delight and satis- faction when my first planting began to rise above my head—a long stretch of thrifty, beautiful pine coming on, in a waste land setting. Other planta- tions have followed and the growth of each has a definite interest which keeps me looking forward to the coming years. TRADESMAN I urge all people to consider the facts and especially sportsmen and others who travel the woods and by- ways. A few dollars placed in such a personal venture will go down through time as an outdoor appeal to your friends and associates and mark your memory as a friend of the forest. Frederick Wheeler, President Michigan Forestry Ass’n. —_+++____- Recent Business Changes in Indiana. Fort Wayne—Robert Koerber, Jr., says that a recent statement to the effect that Robert Koerber, Inc., was to enter the retail shoe business was an error and that the firm has no such intention. The firm is at present engaged in the jewelry business in Fort Wayne. Indianapolis — Geisendorff’s Meat Market No. 2 has been opened at 1718 Laurel street. Laporte—The Summitt Packing Co. has opened a wholesale and retail meat business here. Brazil—Jones & Co., meat dealers for many years at 512 West National avenue, but not active in business for the last few months, have re-opened at the old stand with a complete line of fresh and smoked meats. Greenfield—Ira Fisk & Son, meat merchants of this city, have rented the room lately vacated by the Frank Lineback grocery store and will en- large their grocery and meat business. Boonville—The meat market on East Main street, formerly known as that of Lutz & Fisher, is now doing busi- ness under the name of the Boonville Meat Co. The owners are John Lutz and Theron P. Fisher. Alexandria—Lee Dillon is the pro- prietor of the grocery and meat mar- ket on South Clinton street which was. formerly owned by Milford Jenkins. Delphi—C. J. Cripe is the sole pro- prietor of the grocery and meat mar- ket on Main street which was formerly owned by Cripe & Dawson, Mr. Cripe having purchased the interest of his partner. Goodland — N. V. McClellan, pro- prietor of a grocery store here, has purchased the Sanitary meat market of Earl Simmons and will move it to his grocery location. —_»>++__ Gabby Gleanings From Grand Rapids. The date has been set for the fourth annual reunion of Old Time Traveling Men. It will be held at the Hotel Rowe, Saturday, April 26, from 2:30 to 10 p. m., with banquet at 6:30 p. m. The following advisory committee is busy making plans for this fourth an- nual event: George Abbott, Cornelius Broene, Wm. L. Berner, Leo A. Caro, D. A. Drummond, Samuel R. Evans, Walter S. Lawton, John H. Millar, Geo. W. McKay. A good program is being arranged, and 300 invitations are now in the printer’s hands, and those going outside of the city will be mailed soon. Those in the city will go out about April 10. All Old Timers who traveled between the years 1880 and 1913 are eligible to attend this reunion, and from present indications we are going to have the largest at- tendance yet, have a good time, and those who have not attended before, March 19, 1930 now realize that they have missed something, so come ahead, get your reservation in early. Eighteen of the Old Timers have been selected to act on the reception committee to greet all who come and make them feel at home. George W. McKay. The display of Terrell steel shelving which has recently been erected in the showrooms of C. J. Farley & Co. has been attracting considerable attention from visitors and from the ‘trade gen- erally. This small elevation shows the flexibility and adaptability of steel for general store purposes. Standardized parts solve the problem of installation and make re-arrangement easy. Lee M. Hutchins, President of the Hazeltine & Perkins Drug Co., left last Wednesday for New York, where he spent several days. He then went on to Augusta, Ga., where he will re- main until he is completely rested. —-o-- + Some Enterprises Grand Rapids Has Lost. The campaign instituted by the Grand Rapids Association of Com- merce for the purpose of effecting an increase in the number of industries at present in operation within the municipality serves to recall to mind the fact that in the past the city lost many valuable manufacturing corpora- tions which might have ‘been retained with the aid of local financiers. Among the lost industries are the following: Brunswick & Balke Co., Chase Piano Co., Grand Rapids Desk Co., Michi- gan Washing Machine Co., Shaw- Walker Co., moved to Muskegon; C. P. Limbert Co., Valley City Machine Works, Buss Machine Co., moved to Holland; A. B. C. Stove Co., moved to Battle Creek; Grand Rapids Boat Building Co., moved to Bridgeport, Conn.; Valley City Milling Co., now at Portland; Fox Machine Co., at pres- ent in Jackson; Rookus Printing Co., moved to Detroit; Challenge Cash Register Co., sold to the National; Grand Rapids Felt Boot Co., Grand Rapids Bookcase Co., moved to Hast- ings. To the above partial list of lost industries might be added ten saw- mills, several fruit and vegetable pre- serving factories, four factories oper- ated in the manufacture of farm wagons and carriages; the Comstock Pail & Tub Works, the Letellier Plan- ing Mills. Powers & Walker Casket Co., a phonograph company, several factories operated in the manufacture of reed and fabric furniture and numer- ous small industries. Seemingly the industrial department of the Association of Commerce might devote a part of its time and resources to such of our local industries as might need assistance from time to time. Arthur Scott White. ———?-> > __- Reason Enough. An insurance company wrote out a $1,000 life policy in the name of one Samuel Johnson. Premiums were paid promptly for a few years but suddenly stopped. After sending a few delin- quent notices, the company received this reply: “Deer sirs: Please excuse us aS we cant pay no more premiums on Sam. He died last May. Mrs. S. Johnson.” dmegewrarotentanre nena March 19, 1930 MICHIGAN TRADESMAN 5 Essential Features of the Grocery change in prices. Demand has been No. 36 ------------------------- $3.75 Fancy -----~--------------------- l6c Staples. routine, and in general, rather slow. No. 46 ~------------------------ 5.00 Good on See 13c Sugar—The market is the same as Large dills, and in fact, all ais GF No 54 550 Medium 2 llc a week ago. Jobbers hold cane granu- genuine description, remain in Sia NO 64. 625 Poor 10c : : —__-> 22> lated at 5.65 and beet granulated at ‘Supply. The trade ” relishes cy ii ape ele lettermen 6.90 Late Mercantile News From Ohio. 5.45. been relatively light, with bottlers No. 80 _------------------------ 6.75 : en : : é : 90 Columbus—C. B. Merrill, who has comparatively inactive. ING] SQ) 22g oe 6.25 Canned Vegetables — Tomatoes, which have held the center of attention among the vegetables this season now show some weakness, but little actual price change. Demand is slow. On any marked and sustained increase in the call for tomatoes the tri-States market should show material advances over the prices now ruling, is the gen- eral belief of the trade. Corn and peas are selling in a very small way, and both remain unchanged, with quotations at previous levels. Dried Fruits—Prices on Oregon prunes are about steady, while in California, there is some shading of prices. A certain amount of price cutting is seen in nearly all dried fruits, because the generally compara- tive dullness of past weeks has created a need among many members of the trade for ready cash. However, in peaches and apricots the market is pretty steady, particularly in the scarc- er varieties of both. A gradually im- proving demand for these latter items appears to be developing. On the Pacific Coast there are few important market changes, but a better feeling seems to prevail, and packers are in- clined to advance their quotations on many descriptions of peaches and in the top grades of apricots, which are daily becoming more scarce. Raisins remain dull and weak, both here and in California. Independent packers in California have ‘been shading the as- sociation prices and, all in all, the situation does not appear any brighter than before the Farm Board stepped in to stabilize the market. Canned Fish—Canned fish is moving in routine fashion also, and while there a little better enquiry reported, no business of any volume has material- ized in any variety. Shrimp is firm, but no improvement in demand is seen. Primary markets are strong, reporting very light stocks for the time of year. Japanese crab meat is held steady. Nuts—With the better grades of California walnuts in the shell cleaning up, it is reported this week that in some quarters of the trade the demand has turned to some of the imported varieties, which are said to be of par- ticularly good quality this year. Polish- ed Mayette Grenobles and French Franquettes are said to be especially desirable, and the demand for them has improved materially. California walnuts, however, are still moving briskly. Filberts show more firmness, and it looks as though spot stocks were being cleared up. California al- monds are moving rather slowly. The Jewish trade is buying some Non- pareils for the holidays. Brazils show no change. Extra large washed and large washed are the only sizes avail- able in sizable quantities. In the shelled nut market there are no de- velopments of consequence. Walnuts are the most active in the line. Prices are within former ranges. Pickles—The market here continued steady this week, with no particular Rice—There seems to be some ques- tion in the trade as to whether the primary rice market in the South has declined or advanced an eighth of a cent this week. A wire from Frank A. Godchaux, president of the Louisiana Rice Milling Co., said: “Our sales and other large interests indicate sales at an advance of an eighth of a cent, with Blue Rose practically exhausted in Arkansas, slight stocks in Texas and smallest stock in Louisiana we have had for years.” He _ says, further, “statistical position is such that we will see the highest-priced Blue Rose since 1921. Our exports so far in March are 25 per cent. greater than at this time last year, with about 30 per cent. of same for export.” Sauerkraut—Sales are generally re- ported as satisfactory to date this year, but lately there has been a decline in the demand due to the Lenten holidays. Stocks in first hands are light and a good spring trade is anticipated. The market has shown no quotable change. Vinegar—The market is firm and demand is normal for this season of the year. Prices have not varied since a week ago, either here or in primary centers. a Review of the Produce Market. Apples—Kent Storage Co. quotes as follows: Baldwins, No, 1.2.0) 40) a $2.25 Jonathans, Ne. | oo 2.25 Spys, A grade, 2% in. min. ---- 2.75 Spys, Bakers, 314 in. min. ------ 3.00 Spys, commercial grade, 214 in. -- 1.50 Steel Reds 2-20 2.25 Delicious: Acs {22 2.75 Cooking apples, any variety ---- 1.00 Sutton Beauty 22... 4 1.75 Bagas—$1 for 50 Ib. sack. Bananas—5%c per Ib. Beets—$1.60 per bu. for old; 90c per doz. bunches for new from Texas. Brussels Sprouts—30c per qt. Butter—Jobbers hold 1 Ib. plain wrapper prints at 4lc and 65 lb. tubs at 39c. Cabbage—New red commands 10c per lb.; new stock from Texas is sell- ing at $7.50 per crate of 90 lbs. Carrots—75c per doz. bunches for Calif. grown; $1.25 per bu. for home grown. Cauliflower — $2.75 per crate for Calif. Crates hold, 9, 10, 11 or 12. Celery—65@75 per bunch for home grown; Florida stock is now in market commanding $3.75 for 4s and $4 for 6s. Celery Cabbage—$1.40 per doz. ‘Cocoanuts—90c per doz. or $6.50 per bag. Cucumbers—$2.50 per doz. for Ill. grown hot house. : Dried Beans—Michigan jobbers are quoting as follows: C. Pea Beans -...- 2-2-2 $5.50 Light Red Kidney ------------- 6.25 Dark Red Kidney -------------- 6.50 Eggs—Local dealers pay 24c for strictly fresh. Grape Fruit—Extra fancy Florida stock sell as follows: Choice, 50c per box less. Green Onions—Shallots, $1:per doz. Green Peas—$5.25 per bu. for Calif. grown. Lemons—The price this week is as follows: 360 Sunkist 202) $6.25 S00 Sumlcist 2) 6.25 ome mea Bal 2060. 5.50 S00 Ned Ball) 5.50 Lettuce—In good demand on the following basis: Imperial Valley, 4s, per crate ----$4.25 Imperial Valley, 5s, per crate ---- 4.50 Hot house grown, leaf, per lb. -- 09c Limes—$1.50 per box. Mushrooms—65c per |b. Oranges—Fancy Sunkist California Navels are higher and will be still higher, because the crop is nearly ex- hausted. Valencias will begin to ar- rive in about two weeks, but they will be high also on account of the short- ness of the crop. Present quotations on Navels are as follows: OQ, ee $5.50 16 $6.25 (6) ee 025 PAG 8.25 OG 8.50 OG 8.50 Qe 8.50 268 8.50 Sai ae 8.50 Floridas are held as follows: 100 ee $5.50 eG 6.00 50 6.00 iG eee 6.25 200 6.50 RG 6.50 OG fe 6.50 Onions—Home grown yellow, $2 per 100 Ib. sack; white, $2.25; Spanish, $2.50 per crate. Parsley—50c per doz. bunches. Peppers—Green, 80c per dozen for California. Potatoes—Home grown, $1.40 per bu. on the Grand Rapids public mar- ket; country ‘buyers are mostly paying $1.25; Idaho stock, $4 per 100 lb. bag; Idaho bakers command $4.25 per box of 60 to 70; new potatoes from Florida command $5.25 per bu. Poultry—Wilson & Company pay as follows: ieavy fowls 2-222 2 26c Riphe fowls 22058) 8 eee Bight broilers ..--_--- 18c @id Poms -2.2.-5 20c Younes Poms = 222) - 902-5. .- 23c Hen Purseys 2. - 20c Radishes—60c per doz. bunches of hot house. Spinach—$1.25 per bu. Strawberries—25c per pint for Flor- ida. Sweet Potatoes—$2.50 per bu. for kiln dried Jerseys. Tomatoes—$1.35 for 6 Florida stock. Turnips—$1.40 per bu. for old; new, 75c per doz. bunches. : Veal Calves — Wilson & Company pay as follows; Ib. basket had extensive experience as buyer and merchandise manager in shoe stores in Atlanta, Ga., Pittsburgh and New Orleans, has been named manager of the three shoe departments of the Dunn-Taft Co., which will soon move into an eight-story store build- ing at 108 North High street. The building was formerly occupied by the Z. L. White Ca. Dayton—The Gem City Meat Mar- ket has been opened by George Hust, Sr., at 1906 North Main street. Lorain—The grocery and meat mar- ket of Sam Magezzena at 326 East 21st St. was recently damaged by fire. Toledo—A. S. Shoheen has purchas- Boston, ed the grocery and meat market at 1401 Huron street from Wm. F. Muel- ler. J. B. Dolson sold ‘his grocery and meat market at 2542 Dorr street to A. Waldman. Columbus — Walker T. Dickerson, president of the Walker T. Dickerson Co., formerly the Riley Shoe Manu- facturing Co., announces the acquisi- tion of the modernly equipped shoe factory at Logan, Ohio, recently aban- doned by the Julian & Kokenge Co., of Cincinnati. Cleveland—J. Antal has. purchased the meat market at 375 East 93rd street from Thomas Straus. Dayton—Menke & Shaw has opened a grocery and meat market at 1400 Wayne avenue. F. M. Saettel sold his grocery and meat market at 2503 North Main street to E. C. Webber. Oakwood — The Williams Market Co., 31 Park avenue, has been incor- porated by F. R. Williams and others. Toledo—W. H. Stevenson has pur- chased the grocery and meat market at 3126 Franklin avenue from Theo. Ma- jewski. Max Weiss sold his grocery and meat market at 302 Indiana avenue to I. Rubin. —_+++___ Regular Store Departments Encroach- ing on Basements? The marked tendency this year of the upstairs departments of retail stores to feature popular-price mer- chandise to obtain turnover has led to the complaint on the part of basement department executives that their “style is being cramped.” “Price ranges in basement depart- ments cannot go any lower and cannot very well go up,’ was the burden of one complaint. “Qn the other hand, upstairs prices are moving lower and the basement field is being encroached upon.” —_+>++_____ To bear up under loss—to fight the bitterness of defeat and the weakness of grief—to be victor over anger—to smile when tears are close—to resist disease and evil men and base instincts —to hate hate and to love love—to go on when it would seem good to die— to seek ever the glory and the dream— to look up with unquenchable faith in something ever more about to be— that is what any man can do, and so be great—Zane Grey. 6 MICHIGAN TRADESMAN March 19, 1930 Traveling Men Gave Minstrel Show at Gobleville, During the summer of 1896 three of the leading merchants of Gobleville, Ed. Bailey, his partner, Bill Bush, gro- cers, and Saul Frank, general mier- chandise, hatched up a plan to pay off the indebtedness the G. A. R. owed on a skating rink they had bought to transfer into a hall and auditorium, and having a grudge against the trav- eling salesmen who called on them, conceived a diabolical conspiracy to make them pay the bill. On the first visit of any one of the victims thereafter, they would care- fully and confidently draw out of each one any particular ability he might possess in the way of vocal or instru- mental music, recitations, parlor magic or anything suitable for a minstrel show. Of course, the poor victims would innocently extol their abilities to the limit. Then the three high- binders would carefully make a note of the “rating” of each, until they had a list of about twenty “good ones.” Then they sprung their trap. A registered letter was mailed to each of the salesmen, advising them that they must without fail, appear at the auditorium in Gobleville on the evening of July 17, 1896, at 6 o'clock, clad in white plug hat and long linen duster and cane and with his complete repertoire. A penalty of $10 would be collected and paid to the G. A. R. from those who did not respond. In case such penalty was not paid, the delin- quents would receive no orders for merchandise from these three high- binders until it was paid. Well, were we there? Not a single one was missing, and two or three im- pressed some of their talented friends and brought them. No. opportunity “ensemble” rehearsals, the only one we had was the musical director had us sing the overture just before the was possible for curtain went up. About half of the minstrels came on the 6 p. m. train from the East. We were met at the depot by the three local managers, the Gobleville brass band, Ed. Bdiley’s big mastiff covered with a decorated blanket, lettered “Bailey, Bush & Frank’s All Travel- ing Men Minstrels.” And with our long linen dusters and white plug hats and canes, we made a very presentable appearance as we marched up through the town to the hotel, where a fine supper was awaiting us. Then the band and townspeople marched back to the depot to meet the boys coming from the West on the 6:45 and brought them upto the hotel just as we were leaving for the auditorium. The writer had been chosen master of ceremonies. The only programme we had was the list of victims and their respective repertoire that Bailey, 3ush and Frank had made up, so I had to make up a time schedule and place on it the time allotted to, or re- quired for each act, and see that each one was ready to promptly “go on” the stage when it was time for him. The doors were to open at 7:30 and curtain to rise at 8, but the mob “crashed the gates” at 7 and soon the hall was packed clear up to the stage, and we had to move our orchestra up on the stage, back of the performers. Temporary boxes were built outside of the windows and standing room was all packed. As a curtain raiser we sang “Amer- ica’ in honor of the G. A. R. with Eddie Desenberg at the piano. The good strong voices of some of our soloists carried it through in fine shape and I was very proud of my When the curtain went up on the twenty fine looking young men standing across the front of the stage in a row, they did not appear the least bit embarrassed, and at the request “be seated gentlemen” they sat down When “Tambo and Bones” in regula- tion black face and big collars and big feet opened their rapid fire cracks on each of the minstrels and the local and visiting merchants, they brought the house down. We remained on _ the stage while the soloist, duets and quar- tette were doing their acts, until Adams, the parlor magic man, came on, when we all retired to the wings, as we wanted to “see it too.” boys. ‘ Mr. Adams had brought two trunks of paraphernalia and had intended to use only one, but when he was closing up his first trunk, the audience would not allow him to retire, and in place of taking up thirty minutes, as we had allotted him on the programme, he occupied an hour and a quarter, and the audience continued to encore him for some time after the curtain went down. He was equal to many of the professionals on the road and I believe that a year or two later, he was em- ployed by some noted troupe as a pro- fessional. From the time the curtain first went up, the acts moved off promptly and completely, with not a hitch or break, and every number was encored, but as we had sufficient to fill a three hour programme, the only encore we per- mitted was Adams parlor magic. Many of the duets and quartettes were neighbors who sang together frequently at home, and in consequence were in excellent practice and har- mony, and although the acoustics of the old skating rink were not very favorable for music, vocal or instru- mental, still some streamers of bunt- ing and banners stretched across the ceiling helped quite materially. At the close of our programme, an old grey haired veteran, the Com- mander of the G. A. R. Post, was brought up on the stage by Mr. Bailey, who requested that every member of the minstrels be asked to line up on the stage, which was done, and in a few well chosen words, he expressed the appreciation of the members of his Post and of all the citizens of Goble- ville for our loyal and successful as- sistance in their effort to secure a home for their meetings, and a good public hall, which they would now be able to do. He then turned to the audience and asked for a rising vote of thanks and three cheers for the traveling men’s minstrels, which were earnestly given. Mr. Bailey then ordered us to fall in behind the band and we were marched back to the hotel, where they had pre- pared a most ample banquet, which was followed by speeches, songs and stories by several local ladies and gentlemen present. Then dancing was enjoyed until the “we sma’ hours of the mornin’,’” when we caught the early morning trains home, all with the satisfaction of having done a loyal act for those who by their sacrifice of life and limb, had ordained that “from the rock bound shores of the Atlantic, to the golden sands of the Pacific, and from the murmuring pine trees of our Northland to the fragrant magnolias of the South, there should be but one God, one Nation and one Flag.” The following artists comprised the Bailey, Bush & Frank’s Minstrels: L. M. Mills, Hazeltine & Perkins Drug Co., Grand Rapids, master of ceremonies, E. B. Desenberg, Desenberg Grocer Co., Kalamazoo, musical director and piano soloist and accompanist. E. J. Rosenbaum, Kalamazoo Pant & Overall Co., Kalamazoo, ‘‘Tambo” and soloist (blackface) end man. Dave (Farmer) Bostwick, Detroit Crockery Co., “Bones” and_ soloist (blackface) end man. E. C. Adams, South Bend Crockery Co., parlor magic and ledgerdemain. C. D. Waldo, wholesale candy, Kal- amazoo, mandolin, ocarina and soloist. Grant Hackett, wholesale grocer, Detroit, guitar and vocalist. George Anderson, South: Haven, guitar and vocalist. J. L. Dewey, South Haven, mando- lin and vocalist. C. Crawford, Hazeltine & Perkins Drug Co., magic knitting needles and vocalist. M. M. Cohn, Kalamazoo, vocalist. R. B. Morley, Kalamazoo, swinging and calisthenics. C. D. Crosby, Detroit, vocalist. F. L. Walker, Kalamazoo Elkhart Paper Co., vocalist. Ed. Aylward, Cleveland Hardware Co., vocalist. Bert N. Beedon, Detroit Drug Co., funny man and harmonicas. H. Rice, Kalamazoo, soloist. M. Johnson, St. Louis Hardware Co., soloist. Harry Hill, Kalamazoo, soloist. James Pinckney, Kalamazoo, soloist. Lloyd Max Mills, Salem, Oregon. club —— ee Items From the Cloverland of Michi- gan. Sault Ste. Marie, March 18—Traffic between the two Soos opened on Sun- day for the season and the ferry is running on schedule again. This ser- vice means much extra business to the merchants on ‘both sides of the river. Mrs. J. Clark, for the past two years owner of a grocery store on Minne- apolis street, sold out last week to Sid Brownlee, one of the custom men, who will continue the business, which will be in charge of Mrs. Brownlee, while Mr. Brownlee will continue his Gov- ernment position. Mrs. Clark is at present at Rochester, receiving treat- ment at the Mayo institute. I!l health was the cause of her selling out. The Rapin Insurance Co., on West Portage avenue, will move its office to the Gilhooley building at 106 East Spruce, which is being remodeled to suit the requirements of an insurance agency, giving Mr. Rapin more room and a better location. After a steady increase in butterfat production in Chippewa county during January. The reports of the North and South Chippewa Cow Testing As- sociations show a considerable slump in February. The heaviest drop was in the production of herds in the South Chippewa Association. Charles Calder, general agent and adjuster for the Citizens Mutual In- surance Co. in this district, left Sunday for Howell, to spend a few days at the home office of his company. James Troyer, 2231 Fourth avenue, has accepted the agency for the Lin- coln Casualty Co., of Detroit, and will write automobile insurance. He will handle insurance in connection with his real estate business. The formal opening of the New Soo theater occurred last Wednesday. The theater was built by the Butterfield- Michigan Theaters Co. The theater is a thing of beauty and no expense has been spared to make of it a show place of which we can justly feel proud. The outer lobby, the main lobby and foyer are rich with color and the care- fully selected furniture adds to the beauty, cheeriness and refinement of the place. The main auditorium, with its beautiful decorations, is as the in- terior of a jewel box. The harmoniz- ing fixtures, the heavy carpeted floors, rich stage curtains add greatly in mak- ing your frequent visits to this theater pleasant ones. The projection ma- chines are of such a type as is used generally only in large theaters. The sound equipment is of the latest de- sign and produces sound as near to perfection as modern invention will permit. The Soo theater is built for to-day only, but constructed in the hopes that it may be a monument for years to come and a credit to our community. Did you ever notice that a person who continually banks on his dignity soon overdraws his account? Gianakura Brothers, owners of the American Ice Cream Parlor, on Ash- mun street, will move into the New Soo theater building about April 1. They will occupy two stores, giving them a floor space of 40 x 36 feet. They will rent the Fuoco block, which they purchased a short time ago, to the present occupants, having decided to take the theater stores, instead of moving to the Fuoco block, as they had planned. When you get anything for nothing, don’t kick if it is not worth any more than it cost. William G. Tapert. ——_>--~—_____ New Notes in Bags. Bags for Spring are simple in line, relying for distinction upon unusual material and stunning clasps and handles. Fabric bags are more im- portant than ever, tweeds and Rodier fabrics being used for sports; satin, crepe de chine and faille for afternoon. An interesting revival is patent leather, reintroduced successfully by Patou at his Spring opening. A large pouch of patent leather, with flap closing has handle and ball fastening of prystal and is worn with plain pat- ent opera pumps. Pin seal has also reappeared in the mode. Formerly re- served for old ladies, it is now shown in the smartest of street bags, and one exclusive shop has matched it to ox- fords and opera pumps in pin seal with patent leather trim. Lovely bags for the afternoon en- semble are made of crepe de chine and faille, either plain or elaborately tuck- ed and pleated, with clasps of carved prystal or colorful galliera. —_+++___ Fixity of purpose often calls for flexibility of method. March 19, 1930 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. The Better Business Bureau report the following accomplishments: The Federal Trade Commission is- sued a complaint against the J. A. Stransky Manufacturing Co., of Puk- wana, South Dakota. The Stransky company sold a vaporizer and decar- bonizer and advertised widely and ex- travagantly. Scientific tests that had ‘been obtained jointly by several Better Business Bureaus, indicated that the device had very little, if any, value. A most reprehensible fraud, that of the Criterion Bible Co., 1472 Broad- way, New York, was discontinued when the Postoffice started an investi- gation, upon Bureau complaint. The company procured the names of re- cently deceased individuals from mor- tuary records and sent a Bible to the name and address of the deceased, ask- ing for a check of $1.98 by mail. This request was often met by relatives who supposed the Bible had actually been ordered. The Chicago and New York Bu- reaus co-operated to uncover the prac- tices of two Chicago dealers in ob- scene photographs and helped to put them out of business. One of them, Jesse Gledeon, was convicted and sentenced to six months in the Cook county jail. Selling events based on the claim, “Two Dresses for the Price of One” and “One Dollar Dress Sale” were frequent among low-price women’s dress stores when the Bureau began its merchandise work. Steady pro- cedure, to win the co-operation of the erring advertisers and the aid of the newspapers removed these devices from the field. In certain important retail districts, window bait persisted in spots. This practice was to put a price mark on an attractive garment in the window which would not sell for that price inside the store. A shopper was told the dress was too large or too small for her and sales- manship wiles were exerted to foist other merchandise upon her. By steady pressure this device was great- ly reduced. When a retailer of wo- men’s wear launched a “Going Out of Business” sale and offered by window cards dresses at $3.95 each, which the Bureau could buy in the store only by paying $10.95 each, the instance was noteworthy. It was exceptional. Pub- licity stopped it completely after more friendly, constructive efforts failed. Numerous abuses in the description of hosiery, a large item in a woman’s dress budget, were met and dealt with. There was the improper description of seamless hosiery sold in unfair competition with full-fashioned hose. The misleading term ‘“‘semi-fashioned” made its appearance, was opposed by the Bureau, and then disappeared. The confusing, and ofttimes meaningless use of the knitting term “gauge” was frequently overstated—100 “gauge” be- ing used for hosiery of not more than MICHIGAN 50 or 60 gauge. By the same system of case-work, persuasion and education, this condition was likewise bettered. There was the important matter of ir- regular or substandard hosiery “sec- onds” offered by careless or by un- scrupulous dealers, without full notice to the woman purchaser that the hose were not first quality. By specific case work, by group-conferences, by bulle- tins and news publicity these condi- tions were substantially. improved. Hosiery shops run by irresponsibles, some of them in upstairs rooms used the word “mills” in their trade titles to obtain high prices for inferior hose (often “seconds”). They conveyed the impression that the prices were whole- sale. Many of these shops changed their names and their tactics, at the request of the Bureau. The practices of others are being constantly watched. Descriptions of the thread or yarn from which hosiery is made claimed attention continuously through the years. Slowly but surely these in- accuracies were cut down. ous extent, To a seri- five hosiery made of rayon or of rayon and cotton was described as silk. Other hosiery was misdescribed as to wool, or silk and wool content. Now descriptions of content, construction, quality, gauge, wearing qualities and washability are hardly a serious problem. One of the last bad spots among reputable retail stores of the greater city was wiped out, during the past year. When methods of persuasion exerted over a period of nearly two years had failed to bring about neces- sary improvements in practice by one merchant, the Bureau used publicity in one of its bulletins. The necessary result was months now there has not been a single com- plaint against the hosiery department of that store. years ago, obtained. In six The fight against fake jewelry auc- tions has been handicapped in this city by the inadequacy of existing law and the lack of the enforcement of such law as does exist. The practices carried on by licensed auctioneers who conduct jewelry auctions are notorious. The Bureau has used investigation where possible to combat certain specific practices or events, but with The _ public-spirited action of newspapers in campaigning through their news columns against the jewelry auction racket has served to hold in check the spread of an evil that pollutes the stream of fair trade. Efforts, by sections of the industry, to obtain State legislation providing for effective and enforceable laws on the subject have made little headway against the kind of opposition encoun- tered. The Bureau is prepared to en- dorse and to support vigorously the right type of bill aimed at fraud in auctions at any time it appears before the Legislature of this State. minor success. Not all so-called credit jewelers at- tempt to use advertising which mis- leads the public. The small minority who do so, create an impression which imposes a burden of suspicion upon the whole business. The Bureau has TRADESMAN opposed “bait” advertising and decep- tive credit claims and other mis- statements in specific Action has helped to halt the spread of such unfairness, particularly in 1928. Facts cases. gained in responding to newspaper ad- vertisements and making purchases, were presented to the advertisers in- and moral suasion failed, volved changes requested. If facts were pre- sented to newspapers accepting such advertising to get a result. Where necessary certain firms and practices were named in publicity through bulle- tins. Progress was made in the mat- ter of firms. Certain newspapers refused to accept further a_ half-dozen advertising from some of these deal- The effect of these activities up- on the advertising of ers. others in the trade was considered wholesome. The National Board of Trade adopted a resolution expressing ap- preciation of the Bureau’s work. Jewelers —_—_»> +. + Bicycle Makers Optimistic. Manufacturers of bicycles for both adults and children are optimistic re- garding 1930 business, despite the lack of the “running start” which was en- joyed in the early months of last year, reports received by the Cycle Trades of America indicate. Producers in that group reported increases for 1929 rang- ing from 30 to 40 per cent. and strong efforts will be made to duplicate this showing in 1930. dren’s “wheels” was better during 1929 than for some time, according to F. A. Baker, a director of the cycle trades group, due chiefly to the better con- struction and finish given them. Sales Business in chil- in suburban sections around the larger cities were particularly good, Mr. Baker said yesterday. ———_+ +. Employes worth their salt don’t get fresh. Vacuum Bottle Sales Start. Retailers are beginning to show an interest in vacuum bottles for Summer trade. Although have been light so far, the stores are ex- actual orders pected to start their regular purchas- ing within the next two weeks. Job- bers have filled most of their require- ments for the season. Orders from this source have been heaviest on the pint size bottles, retailing at from $1 to $1.25. Colors been reds, greens and blues. preferred have Week Comm. Sat., Mar. 22nd THE COLLEGE MUSICAL COMEDY RIOT! Talking! Singing! Dancing! The funniest comedy that has come to the Talking, Singing, Dan- cing Screen! Snappy song finest and hits! Fair co-eds, high- jinks, football! It’s a riot! with ROBERT MONTGOMERY ELLIOTT NUGENT CLIFF EDWARDS SALLY STARR COMING SOON “NO, NO NANNETTE” STARTS AJ af } | ¢ ae : MARCH re a a Never before has anything like it been seen on stage or screen. The romance of a famous soldier, poet, swordsman, lover. Told in thrilling action. The glorious voice of Dennis King will hold you spellbound. And beautiful Jeanette MacDonald sings the lilting love lyrics. A full-throated chorus of 500. Filmed in natural colors on backgrounds of stupendous beauty. It’s the perfect production of the all-color, talking screen. IN a = The a Vagabond «5 7 s Sa _ Kin Ne i i GF he ie! po Gi Garamount Gicture Ory with JEANETTE MacDONALD GANDHI’S CAMPAIGN. Nowhere but in India and under no leader than Mahatma Gandhi could anything happen in the modern world comparable to the campaign of civil disobedience which has now started upon his order as a first step toward winning Indian independence. Its result may be the arrest of Gandhi and his followers or it may end in com- plete frustration—certainly there is lit- tle likelihood that Gandhi will achieve his goal — but nevertheless there is other something intensely impressive about what he is seeking to do. There will always be disputes about the Indian leader's wisdom in attempt- ing to give political expression to what are fundamentally spiritual views, and there are certain inconsistencies in Gandhi's career which even his friends cannot explain. Nevertheless there is no question either of his sincerity or of the phenomenal influence he exerts in India. To all Hindus he stands not only as a symbol of their aspirations for unity and independence but also as the personification of the strength and wisdom embodied in their great relig- ious heritage. In the West we may feel that he looks too much to the past and that he fails to appreciate the realities of modern life, especially its political and implications, but he would not be true to India if he compromised with modern Western economic ideas. We know little of his activities ex- cept when they bring him into conflict with the British government. But great as is his zeal for the independ- ence of his: country, to achieve which he is not willing to resort to force but only too ready to lay down his life, it is only a part of his program for In- dia’s rejuvenation. The revival of vil- lage industries is in his mind the vital problem in India’s domestic life, and it is with this goal in view that he urges the development of hand-spin- This campaign is not so much British imports, al- ning. an attack upon though Gandhi is a strong protection- ist, or a challenge to the machine age as it is a simple, common-sense move- ment to enable the Indian peasant to raise himself from the abyss of pov- erty. So, too, in Gandhi's efforts to restrictions against the untouchables,’ to fight the drug and alcoholic evils, to further the emanci- pation of women, to promote Hindu- Moslem unity, to spread the religious ideal of service for the poor. In all these activities we find him not so much the political protagonist as the servant of his people. In regard to his present campaign of civil disobedience there is over- whelming evidence that it has been undertaken only after exhaustive ef- forts to reach an understanding with the British government, which in his mind could hold out the promise of achieving the aims of the Nationalists by friendly negotiation. Gandhi recog- nizes the risk he is running in asking his followers to adopt a _ policy of passive resistance and non-violence of which he alone perhaps is capable. He nevertheless has felt contrained to at- tempt this striking demonstration of remove the MICHIGAN India’s desire for freedom despite his previous failure with a similar pro- gram. We may question the practica- bility of his methods; we cannot deny his spirituality or his patriotism. BUSINESS STILL LAGS. Little change has been recorded in the general business and industrial sit- uation except, perhaps, for slightly The steel business just now, with its ebb in gen- eral operations and contrasts within the field itself, gives a fairly accurate picture of industry as a whole, al- though many lines are not enjoying the same degree of activity. Automo- pile output has slowed down again and the trend in building construction has failed to hold the late February rate. Contract awards have slipped to 35 per cent. under a year ago. Following upon the reduction in the Bank of England rate, the New York Reserve Bank last week took similar action, and it is hoped that the spread of easier money may be accelerated and the thereby. more mixed conditions. general situation improved Possibly the continued de- prices may be checked somewhat by this move, but the more likely effect is seen as the promotion of speculative And it is questioned whther this is desirable in the absence of advancing cline in commodity operations. business. Carloading and bank clearing reports continue to testify to the subnormal levels in trade and industry, and a real gain in employment is still to be definitely shown. The most acceptable theory of the business outlook is that, despite improvement which should be manifest as the outdoor some season begins, a full recovery is not in prospect before next fall. The basis for this view is the hesitation and lowered activity in several of the im- building and which have supplied so large a part of our former prosperity. portant lines, such as automobile manufacture, DRY GOODS CONDITIONS. Trade progress was only fair during the past week and ran at about recent levels. before Easter Since it will be several weeks sales assume volume, the present situation is one of spotty consumer demand, which is governed largely by weather conditions. Home furnishing lines are providing fair ac- tivity, although apparel trade, especial- ly dress accessories, is yielding the best volume at present. The report on February sales by department stores disclosed a decline under a year ago of 2 per cent. for the country as a whole. This was about in line with expectations and the drop would have been larger but for a spurt toward the end of the month. The figures reflected a spotti- ness that was also foreseen. There were 314 stores reporting decreases, as against 200 reporting gains. Only five of the ttwelve reserve bank districts were able to report increases, the high- est, in Richmond and Dallas, reaching 3 per cent. The declines ranged to 7 per cent. in the Chicago area, reflect- ing, no doubt, that city’s troubled finances. TRADESMAN Trade volume in the present month will probably not improve on_ this showing. In fact, it is more than like- ly to make a more unfavorable com- parison because March sales last year included all of the Easter business, the holiday falling on ‘the last day of the month. Wholesale business in the merchan- dise markets has developed a little more activity, but not up to earlier promises. Price pressure is still severe and style competition rather unsettling. WHY AMERICANS TRAVEL. Americans go abroad, according to a Department of State study of 200,- 000 applications for passports, more for travel than for any other reason. Almost half of the applicants gave this simple their de- parture from the familiar scenes of ordinary life. Members of the next largest group, some 68,000, gave as their motive in leaving the United States “family affairs’; . 15,000 bent on commercial and 2,000 on pro- fessional business, while 12,000 sought foreign parts in the interest of educa- Apparently there were no con- fessions of a desire to achieve a tem- reason to explain were tion. porary escape from prohibition. These figures are in no way surpris- ing, for travel is the normal motive of tourist and it is Americans of this class who throng the transatlantic lin- ers. With the expenses of European tours greatly reduced from what they were in the pre-war era and every stay-at-home citizen subjected to an intensive of tourist “litera- ture,’ a vacation abroad has become the natural thing for an ever increas- ing number of people. It is no won- der that France appoints an under- secretary of tourism and that every European country is in the frantic race to attract the patronage of the Amer- ican voyagers. barrage What was at first the imitation by a few wealthy Americans of the Eng- lishman’s “grand tour’ has become for this country an annual exodus of hun- dreds of thousands and for Europe a lucrative industry. HANDLING RISING COSTS. The chief problem in trade, as in industry, just now is how to handle rising costs brought about through lower volume. Where retailers and manufacturers are fortunate. enough to be able to keep up their sales, they find in many cases that the pressure required to maintain volume is adding appreciably to costs. In industry the issue which it was seen would confront mass production has arrived. Reduced output means higher costs. Margins. were cut to obtain volume and now there is little or no profit as sales fall off and costs rise. It was pointed out previously that the only recourse would be higher prices, and yet it was doubted that producers would wish to mark up quo- tations in the face of depressed mar- kets. Nevertheless, this has been done in the automobile line and results will be closely watched. In trade there is greater progress reported along lines. aimed at increas- March 19, 1930 ing economy. Reduction of store sup- ply expense is making much faster headway, now that the need is more pressing. The idea has become clear- er that every dollar of saving in this way equals the profit on added sales of $20 — or $5,000 saved represents $100,000 extra volum. Attention is also being directed in a more positive way, at least, on compensation of the sales personnel since it has ‘been dem- onstrated that low salaries do not al- ways mean low costs, while frequently higher salaries do yield that result. FADS GO THEIR WAY. | Under the pressure of more exacting business conditions many fads of the easygoing times of prosperity are being dropped, and properly so. A good deal has been said and written about vol- ume without profit and about the prac- tice of seeking National distribution at a cost too high to justify it. Some other fads also require examination, and a prime field for investigation is found in advertising. This important work has been con- ducted at times along very fanciful lines. The manufacturer may have his own notions, but it is frequently the agency which is at fault in sug- gesting marketing appeals or media which are quite unsound. Appropria- tions are wasted on notions having the flimsiest of foundation. For in- stance, a manufacturer of an article having style appeal is persuaded that he must carry his message in certain magazines catering to this class of merchandise, despite the fact that he may purchase a circulation three times that of the best of these publications for a lower rate. The fact of the matter seems to be that not a few agencies like to see their work in “smart” publications— it satisfies an esthetic yearning and duly impresses. their competitors. But if results, by any chance, enter the matter, and to-day they do, perhaps this costly fad will go the way of some others. THE INDUSTRIAL TREND. One of the surest barometers of in- dustrial activity and trends is the out- put of the electrical power plants. In the first two months of the current year there was an increase of 2% per cent. in the volume of electrical energy distributed in the manufacturing cen- ters of the United States. This infor- mation, coupled with figures indicating that industrial production is now pro- ceeding at averages. equaling those of the early part of last year, which then were considered unusually high, has been conveyed ‘to President Hoover by representatives of major industries. Simultaneously the federation of labor reports that there has been in the present month a 2 per cent. increase of unemployment. This. fis a season at which in. some lines of business there is a lull preparatory to the in- creasing activity of late winter and spring. Such unemployment as_ the federation reports could probably be traced largely to the building trades, which are still ‘hesitant in many sec- tions of the country. + es i LEER March 19, 1930 OUT AROUND. Things Seen and Heard on a Week End Trip. For three months or more Out Around has been essentially a mis- nomer, because the condition of the roads and the large number of stormy Saturdays have precluded much out- side traveling. Last Saturday was so pleasant, over head and under foot, that an initial trip was made to Kala- mazoo, which presented many out- ward indications of normalcy, notwith- standing the depression in some branches of the paper making indus- try. I confined my calls mostly to busi- ness houses on Portage street, which is always a very interesting thorough- fare to me. Guy Mahoney showed me an order for $5.61 he had just taken over the telephone from a man who had patron- ized chain stores exclusively for years up to two weeks ago. He has evi- dently ‘seen the light and is now patronizing an independent store with greater satisfaction—and the knowl- edge that he is a city builder instead of a city wrecker. Directly across the street I ran into an old customer in the person of H. A. Crawford, formerly manager of the Lull Carriage Co. He is now Treas- urer of the Milburn Refrigerator Co., which has engaged in the manufacture of coolers, refrigerators, refrigerator counters and store and market fixtures at the East end of Reed street. The company is fitting up a handsome showroom on Portage street and is arranging to go out for business on a large scale. The line looks good to me and I see no reason why it should not be in great demand, if it is proper- ly exploited, as I have every reason to believe it will be. I found every independent merchant I called on entirely free from the fear of chain store competition which was so strongly in evidence in the minds of merchants a year ago. They have all come to the conclusion that the al- leged advantage of mass buying en- joyed by the chains is more than off- set by the advantages the independents possess in personality, prompt atten- tion, superior quality, full weight, full count, full measure, honesty in addition and change making and charge and delivery service. They have started a little monthly publication under the auspices of the Kalamazoo Boosters Club for distribution among their cus- tomers, which tells some plain truth © about chain store dishonesty which are little less than appalling. While in the Celery City I called on a chain store merchant who was in arrears on his subscription. I noticed he was specializing on men’s socks at 69 cents per pair. the goods strung on a string the en- tire length of the store. I asked him how he came to specialize on that par- ticular article. His reply amused me: “I paid $3 per dozen ‘for those socks ~ He had a row of ° MICHIGAN in case lots. I made a special price of three for a dollar and displayed them in one of my show windows. I did not sell a pair, so I decided to ascertain how much the average man knew about quality and featured them at 69 cents per pair. Quite a differ- ence between 3314 cents and 69 cents, but I am now selling my third case at 69 cents when I could not sell a single pair at the lower figure. All of which goes to show that the average male buyer knows no more about quality than an atheist does about purgatory.” To me this incident, related in a boast- ing tone as though the perpetrator of the episode had accomplished a notable feat in merchandising, plainly disclos- es the tricks chain store operators em- ploy to obtain more than 100 per cent. profit on their goods by trickery and chicanery. Careful survey of those portions of the city I passed through leads me to the conclusion that Kalamazoo is suf- from the ‘“financial- re- adjustment,’ as Will char- acterizes it, than any other city I have visited of late. fering less Rogers Rogers says that busi- ness reverses are called panics when they occur during Democratic admin- istrations, but when they take place during Republican administrations the term is softened down to finaticial re- adjustments. En route home I made a few stops to greet my mercantile friends in Plainwell, Martin and Wayland. At Martin I was struck by the atmosphere in the meat market of Bernard Spoel- stra, who insisted on showing me through his market and basement. I have never inspected a cleaner place devoted to the preparation and sale of meat. While in Lansing two weeks ago I undertook to attend the mass meeting held at Prudden’s hall to against the crimes committed by the chain stores. gunshot protest I could not get within of the building—and there were 1,500 others to keep me company. Naturally I bought a copy of the Lan- sing State Journal the next day to read its report of the meeting. Great- ly to my disgust and disappointment, I found the meeting described as a mob. Announcing that a meeting was held, the Journal stated that it was sored by a group of Lansing business men, without making mention of the fact that those who sponsored it were the independent merchants and busi- have made Lansing In no case was the word chain ‘ ‘spon- ness men who grow. store used, nor was there any intima- tion that the purport of the meeting was to curb the criminal practices of To ail practical pur- poses the report could be applied to indians or hottentots as well as chain store criminals. the chain stores. T am exceedingly sorry to see so great a newspaper as the Lansing State Journal prostitute itself at the feet of Mammon in this manner. The time is coming—and I think it is not far distant—when every newspaper which stultifies itself in this manner TRADESMAN will eat the bread of bitterness. During the civil war we called individuals who aided and abetted the enemies of the Republic copperheads. I wonder what term could be applied to the news- papers which are so completely under the domination of the click of the money till that they are willing to sell their birthright for a mess of pottage and betray the cause of honorable fel- low citizens and good government in this manner? _—_—— I took occasion last week to criticize Hibbard, Spencer, Bartlett & Co. for selling a portion of the opening stock of the Clarence Thomas chain hard- ware store—intended to be the initial establishment of a large chain—when it was opened at the corner of Burton street and Eastern avenue. My author- ity for the statement was the man in charge of the booth of the Chicago house at the hardware exhibition here two or three weeks ago. When I took him to task for flaunting a large paint- ed sign asserting that H., S., B. & Co. were friends of the independent hard- ware dealer because they do not sell chain stores, citing as an instance the Thomas sale, he promptly stated: “We sold only $1,500 worth of goods to Thomas. Bingham sold Thomas goods to the amount of $6,000.” Relying on this statement, I made the reference I did to the matter last week. Now the sales manager of the Bingham house writes me that Bingham has not Sold a dollars worth of goods to Thomas. Enquiry at the downtown office and: retail store of Thomas fully confirms the protest of Bingham & Co. and also brings out the statement that H. S., B. & Co. sold the entire opening stock—and are still selling the embryo chain system. I am glad to make this correction, so far as the Bingham Co. is concerned, because I do not want to do any many or busi- ness institution an injustice under any circumstances. At the same time I feel that H., S., B. & Co. have volun- tarily cut themselves out of any further consideration at my ‘hands, because in permitting an authorized representative to tell me a falsehood by word of mouth, they have confirmed the opin- ion I have previously expressed that the head of that house can play with the truth and keep about as far away from it as any man of my acquaintance. Garrit Vander Hooning opened a new grocery store at 1935 Eastern avenue (Grand Rapids) Dec. 14. He had as competitors four chain grocery stores and two chain meat markets. His store was a pronounced success from the start. mediately took on the atmosphere of a country grave yard. The first day he had to employ twenty clerks to handle the business. was then four clerks. Every chain shop im- His regular force Now it is nine clerks, with extra help every Saturday. Last week the Piggly Wiggly store shut up shop and Kroger and A. & P. might as well follow the example, be- cause they are both doing no business to speak off. I note that De Long Bros., general 9 dealers at North Muskegon, have gone owing more than $33,000, with alleged assets of about $15,000, which reminds me of a pre- when into bankruptcy, diction I made in their store they discontinued the Tradesman about Both brothers stated that they had no three years ago. very emphatically time to read anything, “least of all a I replied that I had observer of business trade journal.” been a careful men and business conditions for over forty years and that I had never seen any merchant succeed who failed to avail himself of the suggestions and advice of a trade paper. They laughed me to scorn, but I held my ground, re- peated my prediction and stated that I passed by their store about twelve within three years I would see a bankruptcy sale I ap- pear to have called the turn, because times a year and_ that sign displayed on the premises. bankruptcy proceedings showing a wretched disparity between assets and liabilities now stare De Long Bros. in the face. Strange to say, I have never E. A. Stowe. known this rule to fail. —_—_» + Curtain Demand Off Sharply. Declining prices, attributed to the falling cotton market, and a restricted demand for goods, are worrying sales agents for popular-priced curtains and curtain goods. Retailers have failed to re-order in normal quantities, it is explained, and the market is now in- active when it should be enjoying a A circular letter from a large mail order house, heavy seasonal business. advising its supply sources that they must be ready to fill all orders within five days, has further depressed manu- facturers. Such an injunction, it is pointed out, has never been sent out before and implies that the house will restrict its stocks to new low levels this year. —_—_2+~._____ Slip-On and Long Gloves Sought. The nearer approach of Easter has helped business in somewhat, but buying is still not par- women’s. gloves ticularly active. The slip-on holds its position for volume at the moment. Long gloves ranging from 8 to 16 button types are also sought. Cuff gloves are not in special demand. Kid gloves continue to lead over fabric types. Silk gloves, however, are be- lieved headed for a good season, in styles. of up to twenty-two inches are being both long and short Lengths featured. The preferred color range in gloves includes blonde, — black, beaver, white and eggshell. Importers are now receiving import samples of gloves which will form Fall lines. —_—__+~-<.___ Predict Change in Lamp Shades. A belief that public fancy will shift shortly from the parchment lamp shades decorated with prints to some other material has been voiced by sev- They base their prediction on the claim that parch- ment shades are now at the height of a popularity which they have enjoyed for a long time. Although forecasts concerning the styles which will sup- sral manufacturers. plant parchment are lacking, manu- facturers point to the fact that pleated chintz types are selling more freely now than they have for several months. 10 SUCCESSFUL SALESMEN. James H. Cable, Representing the Toledo Scale Co. It makes no difference upon which side of the counter he may stand, a first-class salesman is born with cer- tain characteristics which enable him to accomplish with seemingly little effort that which the man _ without inherent and God-given salesmanship ability finds he cannot accomplish, either to his own satisfaction or to the profit of his employers. Sales- manship is hypnotism. The “knack” of selling goods is something which cannot be taught in a school for sales- men. If a man possesses this some- thing which cannot be described and defined by a better word than “knack,” he is born with it. Constant use and application will polish and temper it, but no amount of coaxing or driving will develop it if the seed—and it must be larger than a mustard seed—be not planted in a man’s head by the AI- mighty himself. The men who sit in offices, draw salaries and expense checks, sweat blood and are called James H. Cable. “the old man” realize that out of the many thousands of traveling men there are really but very few salesmen. The old stories, “Too wet,’ “To dry,” “Out of city,” “Will give good fall order,” etc., are familiar phrases to every man who employs any number of traveling men and, alas! too fre- quently take the place of orders which are given to the salesman who pos- sesses the “knack.” The life of a salesman is not an easy one, for however much salesmanship ability he may possess, if he is suc- cessful under present trade conditions and with the fierce competition which prevails to-day, he must be a hard worker, he must catch early trains and stick to late trains, he must copy his orders and write to his wife after all the stores are closed and there is no opportunity to take orders. He must have his clothes pressed after he goes to bed and he cannot afford to wait twenty-four hours in a town in order to get a pair of duck trousers launder- ed or spend his time and the firm’s money drinking high balls and smok- ing 15 cent cigars in order to show MICHIGAN that he is a good fellow and one of the boys. The life of a mere traveling man is an entirely different proposition. If he be fond of change—and most of them are, judging from their frequent demands for expense checks—their life is a continual round of pleasure. The hardest work they feel called upon to do is to write an occasional weather report to the house which employs them, and, what is, perhaps, still more laborious, make out a weekly expense account, which really requires con- siderable ingenuity and is quite a tax upon their nervous system. James H. Cable was born in Craw- fordsville, Indiana, Oct. 1, 1888, under the sign of Lebra. His father was of German-English descent, some of his ancesors having been Dunkard priests. His mother, who was a Lee, was of Scotch-Irish descent. She was a cousin of General Lew Wallace, author of Ben Hur, and a great grand- daughter of General Robert E. Lee, of Virginia. Cable was brought up in Cleveland, where he attended the pub- lic schools, graduating on the literary course in 1908. He then attended Kenyon College, Gambier, Ohio, which is the oldest college West of the Alle- gheny Mountains, graduating on the literary course in 1911. During his college career he became a member of the Delta Tau Delta, which connec- tion he still retains. His first dip into business was as a footwear salesman for the B. F. Good- rich Co., of Akron. He was given Montana as his territory and made his headquarters in Helena. Four years later he was made district branch man- ager of the tire department at Youngs- town, Oh.o. Two years later he en- listed in the army when the kaiser de- clared war on the remainder of the world. He enlisted at Canton, Ohio, and was transferred to Camp Taylor, Louisville, where he received the com- mission of Second Lieutenant. He was subsequently advanced to First Lieu- tenant and transferred to Camp Stan- ley, near San Antonio, Texas. He finished his career in the army as regi- mental airplane observer and was dis- charged from the service after the armistice in 1918. He then went to Kalamazoo, where he formed a co-partnership with his brother, D. L. Cable, and engaged in business under the style of the Cable Sales Co. They handled all kinds of rubber supplies, their motto being, “Everything in Rubber.’ Five years later he retired from this business to connect himself with the Toledo Scale Co. He was located in Grand Rapids as West Michigan salesman. A year later he was made branch manager of the Grand Rapids office. He was a member of the One Hundred Per Cent. Club both years. Mr. Cable was married Feb. 14, 1925, to Miss Lovena Bryant, of Kala- mazoo. They have one child, a boy, now two years old. They reside at 2663 Central avenue, Wyoming Park. Mr. Cable is a member of the St. Luke’s Episcopal church, at Kalama- zoo, and is affiliated with the Masons up to and including the third degree. He is also a member of the T. P. A. March 19, 1930 TRADESMAN ] “If the goods you sell your cus- 1 tomers please them — THEY WILL COME BACK TO YOU. You make this a CERTAINTY with MUELLER MACARONI PRODUCTS a laa - spssene ce C. F. Mueller Co. Jersey City New Jersey 4.8. 102. MUELLER #18 102. LLERS COOKED SPAGHET!! Femme INVESTMENT - - THINK FIRST OF WHERE AND THEN OF WHAT YOU BUY. gh GRAND RAPIDS TRUST CO. Grand Rapids, Michigan | Te ae es ree ere ait POST — tiny peace” eee March 19, 1930 Mr. Cable insists that he has but one hobby, which is partridge shoot- ing. He attributes his success to care- ful study and a thorough knowledge of the business in which he is engaged and its correct application. The blunt unswerving honesty and in- tegrity of Mr. Cable has the indelible guinea stamp and always and every- where rings true. He is a man of strong and steady intellect and kind heart. He is deliberately and ration- ally helpful and generous to others without ostentation and seeks al- ways to have such others aided to help themselves. He is a man of posi- tive principle, who in his quiet way wins appreciative friends, and to those principles and friends he is steadfast- ly unwaveringly, loyal and true. Al- though he has a strong, positive and unique personality, he is not a man who carries all these qualities upon his sleeve and is not a man to be quickly and superficially understood. His strong, positive qualities of mind and heart are such as to command the increasing admiration and apprecia- tion of those who know him well. ——_++ + Sidelights on the Shreveport Prophet. W. K. Henderson, better known as “Hello World’ Henderson, undoubt- edly is a thorn in the side of the chain store industry. His radio attacks have been such that it has been difficult to meet him on common ground. He is of the school that does not give its opponents an opportunity to make an answer. When they do answer, no one listens in, because everyone knows that the big chains are dominated by rascals whose word is not accepted as final by people who realize the un- reliability of the speakers. Mr. Henderson is owner of the W. K. Henderson Iron works of Shreve- port. He also owns radio station KWKH of the same city. He built his station in the thought that it might prove to be a profitable side line for his iron business. He had no inten- tion of launching a fight on the chains; this came about as the result of a freakish combination of circumstances and in the following manner: One day Mr. Henderson happened to hear a local retailer make a speech be- fore the Shreveport Chamber of Com- merce in which the speaker told how the chains were cutting in on the local dealers. He liked the speech and in- vited the man to repeat it that night over KWKH. After it was finished Mr. Henderson himself went to the microphone, according to a reporter from the Kansas City Star, who re- cently visited him in Shreveport, and said: “IT am going to tell you what that address means. It means that these dirty, sneaking chain stores are com- ing into your town and taking your money and sending it out to a bunch of crooked, no account loafers in Wall Street! That’s what it means.” That night and next day Mr. Hen- derson received hundreds of telegrams; and within a few days he had a couple of thousand letters from all parts of the country. He had struck oil! The comments ranged all the way from the commendatory to the satirical, critical and even abusive. Then, for two or MICHIGAN three hours night after night he would read the comments to his radio audi- ence and briefly sermonize upon each in a highly entertaining way. Each night’s performance brought in still another flood of letters and telegrams. Mr. Henderson very plainly realized that he had started something. With the success of the chain store attacks came an expansion of Mr. Henderson’s activities. He organized the Merchants’ Minute Men, with a $12 a year membership. Organizers of this group—the purpose of which is to carry on activities against chain store organizations—have been and are soliciting memberships over a wide territory. All of the fee goes to this radio wizard. He says he uses it to pay the overhead cost of maintaining and strengthening the organization and also to pay the cost of operating KWKH. This little playmate of the chains also carries on a lucrative coffee busi- ness, selling the staple to his audience at $1 a pound! He is said to sell about 1,500 pounds a day at this price. This money, Henderson states, is used also to defray the costs of his cam- paign. Presumably many merchants in the territory covered by his radio lose coffee business to this monarch of the air. So the chains are not the only ones that are taking business away from the independent. Here comes the champion of the independent mer- chant himself in the role of a merchant who is doing a tremendous business on this one item alone. Other merchan- dise also is sold through a similar sys- tem and appeal. —_—_++>—____ Fruit Conditions in the Rio Grande Valley. Edinburg, Texas, March 11—I have been quite interested in looking over the conditions in. the Rio Grande Valley, following the extreme weather of the past winter, and after talking with many people interested here, I find that while the frosts of a few weeks ago did some damage to the young trees, no damage whatever was done to the older orchards and every- one seems most optimistic as to the future. Even the smaller trees which were frozen back are coming along splendidly now and the past experi- ence seems to show that these set- backs, instead of working a hardship, prove to be ar advantage in the future growth. You might be interested to know that one of the local newspapers gives detailed figures of outgoing shipments during the past season, showing that something over 12,000 carloads of fruit and vegetables have already been shipped from this section. The prices have been very good and this year’s crop seems to have placed plenty of money in circulation, and a _ very strong feeling of optimism prevails throughout the section. E. D. Albertson. —_>-. Do you know what amazes me more than anything else? The impotence of force to organize anything. There are only two powers in the world— the spirit and the sword. In the long run the sword will always be con- quered by the spirit—-Napoleon. —_+-+___— There would be some sins worth all we paid for them; but most we would not care for. TRADESMAN MICHIGAN BELL TELEPHONE CO. Long Distance Rates Are Surprisingly Low For Instance: rBO° or less, between 4:30 a. m. and 7:00 p. m. You can call the following points and talk for THREE MINUTES for the rates shown. Rates to other points are proportionately low. From £ eaten dunia GRAND RAPIDS to: Rate ADRIAN MicH =. go HOWEEL, Mich. =. Ct MANISTEER. MicH#. 7 TOLEDO OF 2 ge CAMIELAG. MICH. == CHICAGO, fEE. CU The rates quoted are Station-to-Station Day rates, effective 4:30 a. m. to 7:00 p. 1a. Evening Station-to-Station rates are effective 7:00 p. m to 8:30 p m., and Night Station-to-Station rates, 8:3) >. m. to 4:30 a. m. The fastest service is given when you ‘urnish the desired telephone number. If you do not know the number, call or dial ‘Information.’ 11 ULTIMATE OUTCOME OF CHAIN STORE DOMINANCE The Tradesman publishes on its third cover page a circular which is conceded to be the strongest analysis of the ultimate outcome of the chain store ever written. The distribution of this circular among consumers has been found to do more to cause buyers to avoid chain stores than any other presentation of the subject ever written. To any one who would like copies of this circular to dis- tribute among his trade the price is as follows: 100 copies _.......—- § 3.75 SCG conme ...._....... 4.29 1000 copies ............- 12.25 S000 capies _..._._._. 50.00 Both retailers and wholesalers are buying this analysis in one to five thousand quantities for distrbution among their trade. We shall be pleased to receive your order. TRADESMAN COMPANY 12 FINANCIAL Review of Business Conditions in Michigan. General ‘business in the United States failed to maintain in February the sharply upward movement inaugu- rated in January. Improvement was moderate, and not equally shared by all groups in industry, trade and finance. Among the basic industries, steel, automobile and building, the move- ments were quite dissimilar. The number of automobiles produced was larger and steel production maintained a level slightly above the level reached during the final week in January, but building failed to equal its January total. Some improvement was made in em- ployment, but the number of unem- ployed is still large, and presents a serious problem in twelve states, it is said. There is a wide difference of opinion as to the number who are without work, but it probably is in excess of two million, even when al- lowances are made for the number who are normally unemployed and for unemployment of a seasonal nature. Retail trade normally declines in February, and February, 1929, prelim- inary estimates of department store sales as reported by the Federal Re- serve Board show a 2 per cent. decline. The heaviest declines occurred in the Chicago and Cleveland districts, and amounted to 7 per cent. and 5 per cent, respectively. Prices have continued to decline but the amount of this decrease since last July falls far short of the precipitous drop in prices which occurred in 1920- 21. Two explanations are advanced for the present decline: One of them is based upon monthly theory, and at- tributes the declining price level to a credit shortage, the other attributes it to the fact that because of improved methods, production has outstripped for the time being at least, the ability of consumers to purchase and utilize the commodities produced. The position of the banking group in February continued to improve. To- tal borrowings of member banks from the Federal Reserve banks declined to $152,000,000 in the last week of Feb- ruary, as compared with $193,000,000 in the final week of January, and with $729,000,000 on October 30, 1929. The rediscount rate at the New York Fed- eral Reserve Bank declined to 4 per cent. during February and each of the other 11 banks made reductions during the month. On March 13, the New York Federal Reserve Bank made a further reduction to 3% per cent. What has been said of the contribu- tion made in February toward im- provement in the business situation in the United States may be applied with gerater force to Michigan. Automo- bile production was greater than Janu- ary output. If, however, allowance is made for increases which are purely of a seasonal nature and for a long time growth such as has been evident over the past fifteen years, it appears that, relatively, February was a poorer month than January. The Union Trust Company’s index of passenger automobile production stood at 95 per MICHIGAN cent. of normal in January, but de- clined to 91 per cent. in February. Factory operations in the furniture cities of Michigan are,. without ex- ception, reported as below normal. Manufacturers of farm implements in such cities as Port Huron, Jackson and Kalamazoo have participated in the general improvement which has taken place in this industry throughout the Jnited States. Sixty-one agricultural implement manufacturers in the United States report sales 30 per cent. greater during January, 1930, than in the same month of 1929. The chemical indus- try in Michigan also continued to en- joy good business in February and re- ports indicate a very good outlook for the future. One large chemical com- pany is so confident of improvement that it is expanding its production facilities. Activity in cereal manufac- ture is dropping off somewhat from its previous high rate of production. The paper industry shows little or no im- provement over January and is still be- low normal, though some gain in ac- tivity is anticipated. Excessive produc- tion facilities are leading to price cut- ting tactics by some paper manufac- turers, however, and this makes for uncertainity regarding the future of the industry. As evidenced in the amount of elec- trical energy used by industrial con- cerns, industrial activity in February was one-half per cent. higher than in January, but 17 per cent. lower than in February, 1929. Building activity in February, as indicated by the value of building permits issued in 16 cities, in Michigan, declined 41 per cent. from January, and was 44 per cent. less than in February, 1929. The situation in agriculture shows little change from last month. Declin- ing prices for dairy products, such as milk and butter, are affecting adverse- ly the areas where this type of farm- ing is carried on, and the outlook for a higher level of prices is not good. Potato growers are reported to be holding a large part of their 1929 crop. Most of the crop will be moved in the next 30 days, although at relatively low prices. Bean growers are in about the same position as the potato pro- ducers. As indicated last month, those farmers who are classed as livestock feeders, are faced with considerable loss because of the drop in livestock prices in the period since their stock was purchased. Lamb feeders, espec- ially, are affected in this manner. Some improvement took place in the unemployment situation in Michigan during February. It was not enough, however, to keep Michigan out of the group of 12 states in which “unemploy- ment amounting to distress’ was re- ported to exist. The automobile manu- facturing centers are more seriously affected than the smaller cities and the rural districts in the State. In the Upper Peninsula there has been some decrease in mining and lumbering ac- tivity, but the situation in this part of the State is not bad, and has not been serious all winter. With but two ex- ceptions, the reports from 14 Upper Peninsula cities indicated normal em- ployment. Retail trade for the State as a whole TRADESMAN March 19, 1930 I> ice up- on a time, you went to your banker for accommodation .. . now you go to him for service. And the whole evolution of banking, as con- ceived by the Old Kent, lies in that difference. Do you OL KENT BANK know just how far the Old Kent goes to serve you? If you don’t, why not find i 14 OFFICES RESOURCES OVER $40,000,000.00 out? An investiga- tion might prove lastingly profitable! The Measure of a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. h GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’ 16 CONVENIENT OFFICES SE ee eae Oa By Pe ete er = March 19, 1930 MICHIGAN TRADESMAN 13 was slightly below normal in February. Goods which fall outside the necessi- ties class are said to have moved slow- ly, and then only at substantial con- cessions. Inclement weather in vari- ous parts of the State during the month was responsible for some of the decline in general trade. Collections were reported as fair except in the Southwestern part of the State. Mer- chants in the summer resort section of Michigan are looking forward to another good year, and tourist associa- tions are preparing the way for this influx of people who spend, it is esti- mated, from one-quarter to one-half billion dollars in the State. Debits to individual accounts in five large cities in Michigan outside De- troit decreased 24 per cent. in Febru- ary compared with January, and were 17 per cent. less than debits in Febru- ary, 1929. General commodity prices in Michigan continue to fall in sym- pathy with the decline in the United States as a whole. The season of year approaches when bank loans are sought for various productive enterprises. Only in the industrial Southeastern portion of Michigan is money reported as scacre and insufficient for local needs. Some loans, especially in agricultural com- munities, are being made to meet tax payments, which is an unusual and highly undesirable situation. Al- though no easing of the rates on com- mercial loans has yet appeared, the re- duction in rediscount rates in this dis- trict should eventually make money available at lower rates. Mortgage money is tight, but some improvement occurred in February. Many people are looking to the au- tomobile and steel industries for fur- ther indications of business revival. In the case of the automobile industry, at least, this seems illogical. Auto- mobiles can be sold at home only if general business recovers so that suf- ficient purchasing power is placed in the hands of the industrial and agri- cultural workers. A continued for- eign demand for American cars and trucks is also desirable, but will de- pend to some extent on the develop- ment here during the next few months of a market for foreign securities. The lower discount rates which have been inaugurated at the Federal Reserve banks recently should make for a bet- ter bond market, both for domestic and for foreign issues. As funds made available through new flotations flow into industry the general commodity and labor markets should benefit, the commodity price decline will tend to be stopped, and the laborers will be furnished with buying power. The present case in credit conditions and the added pur- chasing power created by virtue of large capital undertakings should thus eventually prove a powerful stimulus to general business, at which time the demand for automobiles as well as for other commodities in this class should increase. It seems, therefore, that general business recovery will precede any increases which may occur in the automobile industry. Navigation on the Great Lakes will soon commence, and should lead to improved business. Tourist trade, which has in recent years become one of Michigan’s greatest sources of rev- enue, is also expected to be large this summer. Thus, while the return to normal of automobile manufacture may be slower than desired, consider- able improvement is nevertheless pos- sible in Michigan business. Ralph E. Badger, Vice-President, Carl F. Behrens, Economist, Union Trust Co. —_+~+<.—_ Emphasis Is Switched To Bonds. Nowhere is the 1930 complexion of the market more strikingly portrayed than in the character of new security issues that investment houses now are merchandising. Up to the stock smash last autumn bonds aroused no appetite with in- vestors. What they wanted was stock —and stock with a tempo. For months with the approach of the Octo- ber-November episode a new bond was becoming more and more rare among the flotations. Then the em- phasis turned abruptly. First of all the volume of new cor- porate financing in the first two months of 1930 up to March 1 totaled but half the amount for corresponding months a year ago. A compilation by ‘Standard Statistics Company, Inc., shows that the new financing for this year to date equals only $1,304,000,- 000. The emission of new securities up to this time in 1929 was $2,256,- 000,000. But the more conservative character of this year’s financing is revealed in the nature of brought out as much as in the reduced volume. securities It takes no very close examination of the 1930 lists to see that with a large number of important investors in this country the emphasis has been shifted from stocks to bonds. Up to this time a year ago new financing through the sale of common. stocks totaled $1,085,000,000. So far this year financing of this character has been small indeed. At $260,000,000 the volume of common stocks offered for public consumption totals scarcely 25 per cent. of that a year ago. Let us see how popular bonds are now. Up to this time a year ago bonds were less popular than stocks. Flotations of all bond descriptions up to March a year ago totaled only $656,- 000,000, a volume, it will be obvious, very materially under that represented by stock offerings. But bonds this year have been popular. The flota- tion so far has totaled $980,000,000. That is to say not only is the volume of bond offerings substantially higher than that a year ago but the pre- ponderance of new security flotations now is bonds rather than stocks. What is even more impressive is the fact that most of the bonds offered this year have been those of operating or producing companies rather than issues of non-productive enterprises. It indicates that a solid foundation for a far-reaching restoration of normal conditions in business and finance is now in the process of formation. Paul Willard Garrett. [Copyrighted, 1930.} GRAND RAPIDS NATIONAL i: Established 1860—Incorporated 1865 — Investment Securities BANK Nine Community Branches GRAND RAPIDS NATIONAL COMPANY Affiliated with Grand Rapids National Bank Investment Securities Founded 1876 Phone 4745 4th Floor Grand Rapids Savings Bldg. GRAND RAPIDS Philadelphia Los Angeles New York San Francisco Boston Chicag E. H. Rollins & Sons oO Denver London L. A. GEISTERT & Investment Securities 506-511 GRAND RAPIDS TRUST BUILDI Telephone 8-1201 CO. GRAND RAPIDS— MICHIGAN NG 14 MICHIGAN TRADESMAN March 19, 1930 MENACE OF HEART DISEASE. Offers Greater Problem Than Cancer or Tuberculosis. Few people realize the growing men- ace to life of heart disease and that its importance as a public health prob- lem is greater than that of tubercu- losis or cancer. Special reports for 1928, showed that 228 persons out of every 100,000 died from heart disease, as compared with 106 from kidney disease, 105 from can- cer, and 100 from pneumonia—the four great killers of mankind. Moreover, these figures do not tell the whole story, because the number of deaths from heart disease is increas- ing. During the eight years from 1917 to 1925, the population increased by about one-third, deaths from heart dis- ease practically doubled, and the num- ber caused by heart disease as a con- tributing factor increased 81 per cent., although the number of deaths from all causes increased only about 14 per cent. Heart disease is particularly a dis- ease of early life. In the period 1921 to 1927, 82 per cent. of the total popu- lation of the country, heart disease was the third highest in the list of the causes of death among children. Heart disease may be congenital or acquired. Little can be done to pre- vent the development of congenital cases beyond increasing attention to the supervision of expectant mothers. Acquired heart disease is most fre- quently due to improper habits of liv- ing and to the infections, particularly those of the rheumatic group. It has been shown that the incidence of certain infections and rheumatic dis- eases in association with damaged hearts is very high—scarlet fever in 12 per cent., diphtheria in 16 per cent., chorea in 15 per cent., rheumatism in 44 per cent., and tonsilitis in 66 per cent. of the cases; and among adults, there is increasing evidence that social diseases are important and frequent cause of serious damage to the vascu- lar system. The liability to cardiac involvement in acute rheumatic fever varies with age, practically 75 per cent. occurring in children under 10 years of age, as compared with about 12 per cent. in persons over 40 years of age. Diphtheria may act in two ways; in one way, to cause permanent damage to the heart, and in the other, by para- lyzing the enervation of the heart, to cause sudden death. Therefore, special watchful supervision should be main- tained over children recovering from diphtheria to prevent any undue strain, either physical or mental, for some weeks after an attack of diphtheria. Neglect of this precaution has resulted in the sudden death of children who apparently were far advanced toward recovery. The chief factors in the development of heart damage are rheumatism and the conditions associated with this dis- ease. Rheumatism is now believed to be a germ disease. The infecting or- ganism seems to have certain favored portals of entry to the body, particu- larly through defective teeth and dis- eased tonsils. Among the children whose tonsils had been removed, indicating serious tonsillar infection in the past, 20 out of every 100 had attacks of rheumatism and 4 out of every 100 had heart dis- ease. Of the children with defective tonsils, 17 out of every 100 had rheu- matism and approximately 3 out of every 100 had heart disease. In regard to prevention, an under- standing of the underlying causes is of primary importance to the institu- tion of measures to prevent the occur- rence and to prolong the lives of those who have developed heart disease. The health habits of all children must be carefully supervised to maintain nutri- tion, secure adequate rest and sleep, limit activity when necessary, and to avoid infection. The very marked association of rheu- matism with heart disease clearly in- dicates the importance of the preven- tion and proper treatment of the rheu- matic affections. Children with dental decay or who are subject to repeated attacks of tonsilitis most frequently are subject to rheumatic attacks. Special care must be given, there- fore, to the removal of the so-called portals of entry, such as adenoids, dis- eased tonsils, and decayed teeth. More- over, since chorea and the so-called “growing pains” of children are most probably manifestations of rheumatic infection, children presenting these symptoms should be placed under con- stant medical supervision and sub- jected to repeated examinations in or- der to minimize any potential damage to the heart. Taliaferro Clark. Senior Surgeon, Public Health Service. —_—_+ + >___ Remarkable Report From Detroit In- dependent Grocers. Detroit, March 18—Enclosed here- with our voucher for $3 covering re- newal of our subscription for the Mich- igan Tradesman for one year. The Michigan Tradesman has been a great source of information and guid- ing spirit for the writer in our work, and wishes to express our appreciation of the Tradesman policy relative to the independent merchant. This Association was organized fourteen months ago and we are highly pleased with developments, as we have to-day a membership of 150 of De- troit’s better independent procers. Our service consists of field work. In that we have efficiency men who call on the stores and help rearrange them in a very efficient manner, insisting on the proprietor making use of every modern facility, plus keeping his store clean, his merchandise and windows properly displayed and with price tickets on everything in the store. We are also giving them window posters and weekly advertising in the Detroit News, as well as circular advertising in the immediate neighborhood of our stores. We also have a meeting once every two weeks on Wednesday at the Wolverine Hotel, whereby independent merchants’ problems are discussed, with valuable and timely suggestions by prominent business men on the sub- ject of merchandising and other valu- able features. Ever since organizing we have pur- sued a policy with manufacturers and jobbers, by which we procure for our members the same advantages avail- able to chain store organizations and we have been successful in getting for the progressive stores certain reduc- tions in prices, as well as certain ad- vertising concessions. Last week we made a lease with the Michigan Central Railroad to acquire the largest and most up-to-the-minute terminal building in Michigan, located on Michigan Central team tracks be- tween Tenth and Twelfth streets and originally constructed by the M. C. for use as a produce terminal. We expect to have this warehouse ready to ser- vice our stores in the next fifteen or twenty days. We believe that this move will give our members the ad- vantage for the first time in the his- tory of Detroit of securing their mer- chandise with very reduced handling charge and very modern facilities. In plain, we expect to save our members from 10 to 20 per cent. on their buy- ing and we believe that we will place our units one step ahead of chain store organizations from an economical standpoint and every other angle. Louis Shamie, Sec’y Progressive Independent Gro- cers Association. —_+->___ Seek Novelty Jewelry Volume. To develop volume on novelty jew- elry, manufacturers are making a prac- tice of showing new items very fre- quently, with marked attention given price ranges. Prystal merchandise continues to be an outstanding fea- ture in the better lines. It is being offered in evening types in the favor- ed rose opaline shade. Recently com- binations of prystal and crystal neck- laces have been Offered in lengths ranging from 18 to 36 inches. The components of the necklaces are of odd cut, with prystal clasps also being employed. Clips continue in good de- mand. —__> +. ___ A long life is worth more than an overloaded stomach. BIDS WANTED for $200,000.00 City of Royal Oak Bonds ROYAL OAK, MICH. Sealed bids will be received by the City of Royal Oak at 211 East Third Street, Royal Oak, Michigan, until 7:30 P. M. Eastern Standard Time, Monday, March 24, 1930, for the purchase of bonds numbered from one to two hundred inclusive, and maturing as follows: January 1, 1932 __$25,000.00 January 1, 1933 __ 25,000.00 January 1, 1934 __ 25,000.00 January 1, 1935 __ 25,000.00 January 1, 1936 __ 25,000.00 January 1, 1937 __ 15,000.00 January 1, 1938 __ 15,000.00 January 1, 1939 __ 15,000.00 January 1, 1940 __ 15,000.00 January 1, 1941 ~__ 15,000.00 All bonds to be coupon bonds in denomination of $1,000.00 each. Bidder to name rate of interest and premium. The full faith and credit of the City is pledged in payment of the bonds. The City will furnish legal opin- ion of Miller, Canfield, Paddock and Stone of Detroit, Michigan, as to the validity of the bonds. The City reserves the right to accept any proposal, or to reject any or all bids. For further information, address JAMES D. NEWSUM, Director of Finance. CAPACITY Direct wire connections with the internationally known firm — Spencer Trask And Company enables us to offer investors the most complete investment service obtain- able. Stocks and bonds— local—national and interna- tional—listed and unlisted. A capacity to serve that wins everlasting confidence. ETTER, URTIS& ETTER Investment Bankers and Brokers — PHONE 4774 — Grand Rapids Muskegon Fenton Davis & Boyle Lwestment Bankers Vv Detroit Grand Rapids Chicago Investors in the offer- ings of this Investment Banking House HAVE made friends with their cold, hard judgment. GEO. B. READER Wholesale Dealer In Ocean, Salt and Smoked Fish 1046-1048 Ottawa Ave., N., Tel. 93569 GRAND RAPIDS, MICH. March 19, 1930 MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE A. & P. Fined $70 in Reed City. Reed City, March 15—I read an item in the Tradesman about the chain store trucks breaking down the streets and crosswalks. May I ask you why don’t the peo- ple where this occurs wake up and get busy and use the law? That's what we have our laws for in every city. If you give these Wall street money bulls a finger they will surely take your hand also. We have the same thing to con- tend with in Reed City, but we put up a fight for what’s right. This week the A. & P. chain store trucks were stopped several times on March 14. They were taken before the justice of peace, A. M. Fleischauer, three times in one day on three different counts and paid a fine of $70 for one day's law violation. They are overloading their trucks and sneaking over our highways with overloaded trucks during the darkness of the night; but folks are waking up and they do not get by with it everywhere. Before we had good roads and before the towns throughout the State had paved streets the small- er towns were not much of an at- traction to the Wall street money kings, but now as we have paved roads and paved streets they come by truck loads, tearing up our highways, crosswalks and block- ing the traffic on side streets, so it is almost impossible to drive or walk. If your home owned trucks would do these things they would soon be arrested or stopped. What is there about these Wall street kings that everybody is afraid of them? I noticed your item in the Tradesman a few weeks ago, in which you stated how a number of chain store managers were ar- rested for short weights and you remarked on the smallness of the fine they paid. I can't understand the reason, can you? Every farm- er and some city folks are holler- ing about high taxes and shortage of money in the country. Little do they think of the millions that they send to Wall street every year all over the United States. It is true, however, that the home owned store is a fine asset to those that, after trading in the chain stores, they get out of a job or get sick and need credit. In closing, I just which to say that it is too bad that some folks forget the Golden Rule and want others to do what they won't do. Fred Hemund. ——_2oe oe World Is Getting Back To Normal Basic evidence of improvement eventually in industry is to be found even more in reviving interest for bonds than in the advancing stock prices where most people now are looking for this sign. Our difficulties must be unwound with regard for the order of events that lead up to a recession. Just as the diversion of funds in unwarranted sums into speculative stock channels finally choked business by making money dear and bonds unpopular the restoration of the patient to good health depends on a return of these things that were taken away. For a full recovery in business the world over it long has been evident that we must first go back to some old prin- ciples. The recently revived popularity of bonds provides the most hopeful ex- isting evidence that the world is get- ting back to bedrock in matters finan- cial. It means that a solid foundation is in the making to support a far- reaching group of industries that were not able to make progress under the handicaps imposed last year and to finance our foreign customers. Special reasons may be given ‘for the boiling markets lately in Government securities but in its less conspicuous way the 1930 performance in bonds generally has been as impressive as that in stocks. Notwithstanding the flotation of new bond issues at very nearly a peace-time record pace the market has held its own price level. Indeed it has moved up to the Decem- ber highs which is to say that bond prices are gradually getting back to their early 1928 positions. And here it should be noted that the trend in bond prices from 1920 to early 1928 was upward. Declining commodity prices and declining inter- est rates in that period reversed the downward movement in bonds that had been under way from 1902 to 1920 when commodity prices were steadily rising. Recently there have been evidences of a resumption of the major upward movement in bond prices that was abandoned in early 1928. The influ- ences supporting this view are the world-wide decline in interest rates and commodity prices not to mention the low portfolio bond positions of our own banks. Paul Willard Garrett. [Copyrighted, 1930.] ee ‘No Health Menace From Cooking in Aluminum Ware. Some way the idea has got abroad that aluminum ware is dangerous to health—that foods cooked in aluminum utensils absorb some kind of poison. How such a notion got started is hard to say. Certainly, it was not really to protect the public from harm. Perhaps the original idea was to help the sale of some other kind of cooking utensils. But in the end, such trade wars serve mainly to befuddle the public. They benefit nobody. The Department of Agriculture, it- self, has not conducted any experi- ments on aluminum ware. We have, though, made a careful study of the scientific literature reporting experi- ments done by other reliable research institutions. Not one statement’ can we find, backed by scientific research, that even suggests aluminum ware as the cause of disease or as a menace to health. Ruth Van Deman. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying rhe Net Cots OVO Less Michigan Bankers and Merchants Mutual Fire Insurance Co. _ of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER We are now making reservations for April eggs for Come in and see us for rates. aM ABE SCHEFMAN & CO. COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS storage. oe Day Phones: 86729 - 45052 — Night Phone: 22588 SHANTEAU’S DETECTIVE AGENCY State License No. 68—Bonded The largest and most modernly equipped office in Southwestern Michigan. Making Confidential Investigations, Civil, Criminal, Industrial, Domestic, Store Checking, ete. for Individuals, Firms, Corporations, Banks, Transportation Companies, Railroads, Attorneys, etc. Shanteau’s Operatives get the informa- tion or evidence as the case may be. Suite 407 Houseman Building Wire or phone our expense—A Repre- sentative will call immediately. Grand Rapids, Michigan THE FINNISH MUTUAL FIRE INSURANCE COMPANY Calumet, Michigan Pays the BIG PROFITS In the Fire Insurance Business TO ITS POLICY HOLDERS Has paid from 40 to 68% for 32 consecutive years, Issues Michigan Standard Policies——at Michigan Standard rates. Accepts Mercantile and Dwelling Risks. Has more Assets and Surplus per $1900 than the largest stock companies. 444 Pine Street. Calumet Phone 358 Affiliated with The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. March 19, 1930 16 MICHIGAN TRADESMAN JAVA COFFEE. readers. It is a story which speaks of a constant fight against disease and a How It Is Produced in the constant lookout for the best kind of Orient. Millions of pounds of coffee are an- nually raised and exported by the Dutch of the island empire Southeast of the mainland of Asia, which they often call “Insulinde”’ and of which some are speaking as Indonesia. As a girdle of emeralds these islands are The fairest of these emeralds and the best known is the island of Java, which the writer of these “Notes by the Wayside” had the pleasure of visiting from Christ- mas, 1929, to Jan. 18, 1930. A won- derful trip, indeed. strung along the equator. An infinite variety of crops is raised in Java and its neighboring islands. Of these crops, coffee is one of the best known and most important. Since during 1924, for instance, some fifteen millions of pounds of “Java” coffee found their way into the United States, it may interest some of the Tradesman readers to have us tell them about the raising and preparing of coffee. Who of us has not drunk Java or Java-Mocha coffee? But we feel al- most inclined to wager that but few of us have ever drunk it the way it is served in its native habitat. When on the island of Java, in a hotel, or on board an East Indian boat under the Dutch flag, one orders coffee, he finds that the fragrant and delicious drink is served quite different from our usual manner. The servant or “jongen” (boy) who fills your order brings in a tray on which you do not merely see a cup, a saucer, a spoon and sugar and a milk pitcher, the way we are accustomed to, but rather what looks like an old-fashioned syrup can —usually of glass. It is filled with what appears to be very dark molasses. But it is not molasses—it is a coffee solution which is placed before you, a solution as thick, as a rule, as the proverbial molasses of January. The milk (not cream) 1s served boiling hot. Well, you pour as much of the coffee solution into the cup as you think you can stand, adding as much of the hot milk and granulated sugar as you care. That’s Dutch-Indian way of drinking coffee. Some Americans do not like it served in that manner. The writer of these lines learned to love it. Maybe the Dutch blood in him was instrumental in soon appreciating as well as adopting the custom of the country. For that matter, with a little good will one soon gets accustomed to the ways of India. That applies also to taking a bath, or, as the better “ablution.” In- accompanying your term is, one’s daily stead of using a tub or shower, you pour a few buckets of water over your cranium. Millions of people through- out the Orient bathe themselves in the aforesaid manner, even as countless millions prepare and use their coffee the way we described it. 3ut it is neither about coffee drink- ing nor about bathing that we wish to write in this letter. It is of the story of coffee raising in the Dutch East Indies and of the preparation of Java coffee for the markets of the world, that we desire to tell the Tradesman coffee that we will write; we mean the best kind of coffee suitable to the soil and climate of Java and its neigh- boring islands under the Dutch flag. Coffee is one of the best known and most important the East Indies. Some two or three centuries ago someone brought coffee from Arabia to Java. Possibly it was some Mohammedan pilgrim who had visited Mecca. But at any rate plants (or seeds) which had originated in Arabia were put into Java’s fertile soil and thrived well. The Dutch, as a rule, know a good thing when they see it and they saw to it that the seeds of the flowers of the imported plant were distributed among the natives. In the year 1711 the first small consignment of Java coffee was exported to the homeland. And by the time the calendar recorded the year crops of plants wonderfully 1724, over one million pounds of Java coffee were sold in Holland. what was “culture sys- A century later, under called a (compulsory) tem” coffee was planted throughout Java, wherever the soil was found suitable, and the production increased so rapidly that between the years 1850 and 1880 the annual production of coffee was on an average 800,000 “piculs.’ One Java “picul’’ repre- sents 136 pounds. From Java the cultivation of the coffee plant spread rapidly to the neighboring islands, such as Sumatra and Celebes. And then, rather un- expectedly, there was a hitch in the proceedings. 1878 the “coffee leaf kind of a mildew, recognizable by yellow spots 3eginning in disease,” a on the leaves, began to prevail in Java and in Sumatra. The disease killed not only twigs and branches, but some- times the entire plant. Later on a new appearance, the a beetle settling in the coffee berry as well as in the tree. Be- tween 1918 and 1921 this last named foe of the coffee plant caused very serious damage. But the doughty Dutch were not deterred. Up to that time the variety which had been planted everywhere was known by the name of Java coffee, technically called “coffee arabica.” They tried a new species, brought from Liberia. When that also succumbed to the leaf disease, by a fortunate combination of circumstances, the Dutch discovered a species imported from Congo, the “coffee robusta,” called “robusta” because it proved robust enough to withstand the en- emies of the plant. And such a favor- able impression was made by the new variety that the planters cleared their areas of the old trees and everywhere substituted “robusta” coffee plants. In the year 1910 the export of ro- busta coffee amounted to only 20 per cent of the total coffee exports of the Dutch East Indies. But by 1927 this percentage had risen to 89, clearly in- dicating its important position. Robusta coffee is grown on large estates, which the Dutch call “onder- nemingen” or enterprises, employing thousands of natives. But these na- enemy put in an “berry bug,” referred dividends have always heen paid in cash when due A good record bespeaks a solid future. Since its beginning this company has paid every dividend on its Preferred Shares, in cash on the date due. This record is evidence of a careful, conservative and efficient manage- ment. A strong dividend record indicates a seasoned investment. Linked with this, the greater possi- bilities ahead for increased business promise a solid growth. , You can reap the benefits of savings well invested. Consumers Power preferred Shares Ask our employees about our monthly pay- ment plan paying you a good return on your savings. CONSUMERS POWER COMPANY Always Sell. LILY WHITE FLOUR “*The Flour the best cooks use.”’ Also our high quality. specialties Rowena Yes Ma'am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. ATTRACT MORE BUSINESS TTT Our representative will call without cost or obligation. by brightening your store with a COYE AWNING CHAS. A. COYE, INC. Campau Ave. and Louis St. Grand Rapids, Michigan & & March 19, 1930 MICHIGAN TRAD ESMAN 17 tives and other individuals also raise coffee as private enterprises to a re- markable extent, showing what indi- vidual initiative can do. Of the total robusta production of 1927, estimated at 113,000 tons, about 45 per cent. came from native cultivations. Robusta coffee demands a loose soil. That is the reason it does so well in Java with the volcanic origin of its fields. Coffee is usually planted together with shade trees. It thrives best at a height of from 1,000 to 2,500 feet above sea level. The upkeep of the gardens demands considerable topping and pruning, as well as weeding. When the tree has grown to a certain height, the top is cut off, with a view of keeping the plant low enough to facilitate the picking of the berries without the need of cumbersome lad- This topping also develops side branches, thus increasing fruit-bearing. ders. When a tree has become old it is cut down to the ground. One offshoot is allowed to remain, and this, in course of time, forms the new tree. It is only after a tree has stood sev- eral years (the exact period differs) that it begins to produce the white perfumed flowers—the harbingers of the much coveted berry or coffee bean. Some varieties blossom right along, which means that berries can be picked throughout the year. Others have alternate periods of blossoming and fruit bearing. Eight or ten months after blossoming the green berries be- gin to change color. Slowly they become red. That means that the picking season begins. The pickers carefully pick off the red berries. By the time they cover the entire field, they can begin a second trip from start to finish, and they can continue until the entire harvested. The native women do this picking. They also carry what they harvest to the factory, in which the beans are forced out of the skins by means of machines, called pulpers, and then put into fer- mentation tanks. This i called the “West Indian” method. Dur- ing the fermentation the slimy flesh of the fruit, still adhering to the bean, undergoes a change, facilitating its removal from the parchment. This removal is done by washing, a process which causes the inferior or diseased beans to float on the surface, so that they can easily be removed. The washing is continued until the water used in the process becomes clear and no inferior berries float on the surface. Then the beans are dried, at first in drying tanks to allow the water cling- ing to them to evaporate, and then in drying machines, through which cur- rents of hot air pass until the last traces of moisture are removed and the beans become hard. About the roasting we need not write. The coffee industry of the Nether- lands East Indies shows, as we see it, that the Dutch are still up and doing, not content to rest upon their laurels, hut alert to battle disease and to look for new varieties, the way Americans are constantly on:the lookout regard- ing crops raised within their own borders and insular possessions. Per- haps the Hollanders are trying to crop is process 1S imitate us in this regard. At the same time, we might well follow their ex- ample of leisurely sipping their coffee, making “coffee time” during forenoons and afternoons half-hours of repose, often in the midst of their associates and families, instead of gulping the contents of our coffee cup with a few swallows, in lunch counter style and in a spirit of everlasting “hurry-up,” shortening the span of life, ruining our appetites and robbing us of many a pleasant chat. Henry Beets. —_—_+ +--+ From an Old Time Mer- chant. March 17—Having been a reader of your valuable journal, the Michigan Tradesman for many years, I thought perhaps you might be inter- ested in knowing how I became a pa- tron of same and where I obtained the first copy. The first copy was handed me by my old time friend, Henry Voorheis, who lived at that time about seven miles Southeast of Adrian on what was known as the town line road between Madison and Palmyra town- ships. I have since learned my old time friend has passed to the beyond. His wife was a sister of Daniel Bate- man, at that time my nearest neigh- bor and a good friend of mine. Per- haps you may have had an acquaint- ance with both of these parties. At that time I was keeping store at a point five miles Southeast of Adrian on the town line road between Madi- son and Palmyra townships. I kept a grocery store and had the postoffice known as Gorman, which I got estab- lished and held under both Democratic and Republican administrations for over ten years. The office was named after Congressman James S. Gorman, of Chelsea. I was also justice of the peace and notary public during that time, having been from Madison township. I mar- ried a great many couples during my twelve years in that office. I also had several law suits before me and I never shall forget the first time I ad- dressed a jury. I have also been down to Detroit on grand jury several times. At the present time I am engaged in selling insurance for the North American Accident Insurance Co., of Chicago, and I maintain an office in my resi- dence at 221 Rockwell avenue, Pontiac. I assure you of my kindest regards and best wishes for a long and pros- perous life and the same to every pa- tron of the Tradesman and all the office force as well. IT am seventy-six years old and am living on allotted and borrowed time and I thank God for every day I am permitted to live. I never have used tobacco or liquor in any form what- ever during my life and I never was arrested or in jail in my life, so con- sequently I am happy and perfectly contented. I never worry. I am too busy for that and I am just waiting my Master's call: [F am ready to go whenever the summons come to me. T. E. Bentley. +--+ There is no wealth but life. Life, in- cluding all its powers of love, of joy and of admiration. That country is the richest which nourishes the greatest number of noble and happy human be- ings; that man is richest who, having perfected the functions of his own life to the utmost, has also the widest help- ful influence, both personal, and by means of his possessions, over the lives of others—John Ruskin. +. Aim to please but be sure you're aiming in the right direction, Greetings Pontiac, ee Guarantee Your Home Through a Life Insurance Trust After all the reason you carry Life Insurance is to maintain your home and give your family financial security. Today you can doubly assure your Insur- ance . guarantee your home through the modern Insurance Trust. You can secure expert investment care with no worry to your family, who will get the income and such sums from the principal as you may direct for emergencies. The agreement is very flexible and can be made to meet your particular situation We shall be glad to explain the advantages of Life Insurance Trusts to you. Call or write for a copy of “How To Handle Your Life Insurance.” There is no obligation. THE MICHIGAN TRUST co. GRAND RAPIDS FIRST TRUST COMPANY IN MICHIGAN od ps 18 MICHIGAN TRADESMAN March 19, 1930 DRY GOODS Michigan Retail Dry Goods Association. President—J. B. Mills, Detroit. First Vice-President—Geo. E. Martin, Benton Harbor. Second Vice-President—J. T. Milliken, Traverse City. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. Brevity Is the Soul of Chic Designs. Those very brief evening wraps which looked a trifle chilly during De- cember and January are back again in full force for late Spring and Sum- mer, when they will have the merit of being appropriate as well as_ chic. After all, the short cape or jacket is the logical accompaniment of the long trailing skirts we are wearing now, and breaks the modern attenuated sil- houette in a youthful and becoming line. All the leading couturiers launched short wraps at their openings, and many are already being shown in New York. Chanel’s little velveteen cape coat with the peplum bids fair to be a sort of uniform with the younger set. Tiny tucks mold the jacket to the figure in the front, and an elbow- length cape collar rolls high at the back in a dashing manner. In lacquer red velveteen, over a frock of black cire lace, the effect is sufficiently smart and sophisticated to charm even a 1930 debutante. Patou contributes a demure little shoulder scarf of ermine, cut in a half circle and gathered into scarf ends. This hugs the shoulders in a real 1930 line. From the same designer comes a shoulder cape of figured chiffon, cut in sections to fit the shoulders, and bordered with black fox. This is part of an ensemble, as is Molyneux’s short cape, knotted in front and bordered with a wide fringe, which is worn with one of the new fringed dresses. Paquin shows a short wrap of vel- vet, with deep yoke and tucked hip band. Bows on the shoulder and hip are lined with a contrasting shade to match the frock. There is much in- terest in Maggy Rouff’s short evening coats of figured lame and printed satin, with bold designs on white and silver grounds. These coats are designed for wear over flat crepe, lace or chiffon frocks which repeat one of the colors in the print. ——_+-.___ April Bridal Gowns. Most of the April brides are choos- ing satin for the wedding dress. This supple gleaming fabric lends itself per- fectly to the long, slender lines of the princess and Empire silhouette, and gives the bride added height and dis- tinction amid the pastel tinted frocks of her bridal attendants. However, as warm weather ap- proaches, we Shall undoubtedly see many wedding frocks in sheer diaph- anous materials, lace, net, even or- gandie for the very young bride. Nor- man Hartnell has just sent over one of the loveliest of the Easter bridal gowns, in ivory net, embroidered in long, trailing sprays of leaves. This frock has a round neckline and is cut in a slim sheath, molding the figure to the knees, where the fullness breaks away in a soft flounce, widening to a train at the back. The long sleeves are slit to a point above the elbow and fall in lines of medieval grace. The chiffon underdress is embroidered with a tracery of silver. ——e--+ + ___ Sees Silk Trade in Vicious Circle. Despite the unsatisfactory market conditions arising from overproduction in the silk trade, a large number of mills continue to run day and night. In the opinion of one well known executive in the trade, this condition seems destined to continue for an in- definite period. The prices on finished goods, he explained yesterday, are be- ing made so close that the mills have got to keep operating on a day and night schedule. If they did not, he added, their overhead costs would notably increase, resulting in prices that would be much beyond what buy- ers wish to pay. The entire trade, he concluded, is operating in a vicious circle. ——»- List Summer Millinery Colors. Twenty-three colors have been chosen for special Summer promotion by the color conference committee of the Eastern Millinery Association and allied millinery interests in co-opera- tion with the Textile Color Card As- sociation. The blues, which are fea- tured, comprise baby blue, ciel, pale turquoise, equafone, linen and fleet blue. The pink range is also promi- nent and includes opal pink, opal rose, haze pink and rose mist. The greens selected are parrot, leafbud, spring and villa green. Attention has also been given the light beige and natural tones, which comprise bisque rose, beige clair, vanilla souffle and seed pearl. —_- Easter Gains May Not Hold. In appraising the business outlook business men should not be overcon- fident that Easter is likely to bring with it a wave of consumer buying which will swell late Spring and Sum- mer business, a local executive said yesterday. There is every indication that the approach of Easter will bring with it a revival of retail and whole- sale activity, he declared, but whether this will continue into the succeeding months remains as yet an open ques- tion. According to his view, the re- tail demand is not likely to overcome inertia in many wholesale lines, which will await the Fall for substantial im- provement. —_—_»-+ Orders For Men’s Shorts Increase. A buying movement among retail stores during the last few weeks has brought a heavy volume of orders to underwear sales agents handling men’s shorts. Popular priced goods in both plain and fancy patterns are selling freely. Most of the demand so far has centered on goods retailing at from 39 to 50 cents. One mill special- izing in this type of merchandise re- ports that for the first time this year it is asking from two to three weeks on deliveries. The increased business is making up to some extent for the lack of trade which marked the early weeks of the present season. —2+2 > The man whose house fell on him wasn’t the first man who was ruined by his overhead. NOT IN THE SYNDICATE THE INDEPENDENT Published every now and then to promote Independence in Business and especially to help the Independent Dry Goods Retailers of Michigan By C. J. FARLEY & CO., Grand Rapids Who are wholesale only and are not in the retail business in any way whatsoever VOL. I. No. 2 Our New Dress Buyer is Mrs. C. J. Farley, who formerly bought dresses for the best retail de- partment stores in Chicago and else- where. That she knows the best when she sees it is proved by the wonderful dresses which just came in as a result of her buying trip to New York City last week. Several customers said they never saw such beautiful dresses on the racks either in Chicago, Detroit, or elsewhere. Our price ranges are $3.75, $6.75, $8.75, $10.75 and $13.75. And tto guaranty that we will con- tinue to show the way in Ready-To- Wear, Mrs. Farley has consented to continue to buy for this department, and make frequent trips to market to insure our having the latest and most stylish merchandise always. Now is the time to visit us and stock up for Easter trade, or ask our sales- man to show you the selection he is carrying in his Wonder Robe trunk. Our Model Store is described in this issue of the Mich- igan Tradesman. The pictures do not really do it justice because they cannot talk and explain the up-to-date mer- chandising principles exemplified there- in. Several merchants said that these fixtures are the best and most prac- tical they have seen, and the orders placed with Terrell’s Equipment Co. prove it. If you are thinking of remodeling, see our model store first. Remember we are glad to show you our model store without any obligation on your part. Just seeing it and having it ex- plained would be beneficial even if you do not intend to remodel. We are trying to help—why not pay us a visit? Have You Heard About the Following? i, ar — Way Blanket Ensemble Sale. 2. Special Deals on Strong-alls and Wolverine Overalls. . Hey! Hey Workshirts. . Farley Hose. . Gloria Rayon Crepe. . Stamped Goods. . Batt.s and Cotton Flat NN wn Ww Etc., Etc. Including many other wonderful items which our salesmen will gladly explan. We solicit new accounts strictly on merchandising merit. Great Offering! “Duco Belle HUMAN HAIR NETS at new prices Now sell nationally known PDuroBelle profitably against ALL COMPETITION! Only $9 a gross! Double or single net, cap or fringe, bob or regular — black, dark brown, medium brown, light brown, blonde, ash blonde, drab and auburn. (Formerly $9.60). Only $12 a gross! Special shades—grey, white, lav- ender and purple in above styles (Formerly $15.00). Remember, we also import the famous ONICTM HAIR NETS. Have us quote you on your own brand NATIONAL GARY CORPORATION Successors to NATIONAL TRADING CO. and THEO. H. GARY co. 251 Fourth Ave., New York, N. Y. 535 South Franklin St., Calcaan, tl. GUARANTEED 514% and 6% Ma- Rate turit $15,000 American Home . Security Co. __ 6% 1943 Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $35,000 Central Secur- ities Company__ 6% 1940 Guaranteed by United States Fidelity & Guaranty Co. $ 5,000 Federal Home Mortgage Co... 5% 1938 Guaranteed by National Surety Company $11,000 Union Mortgage Company --_-_-- 6% 1932 Guaranteed by Southern Surety Company $25,000 Illinois Standard Mortgage Corpo- PAation. | 22300: 6% Serial Guaranteed by Metropolitan Casualty Insurance Com- pany of New York | $10,000 National Union Mortgage Company 6% 1946 Guaranteed by National Surety Company The Industrial Company Associated with Union Bank of Michigan Grand Rapids, Michigan Resources over $5,600,000. i b March 19, 1930 MICHIGAN TRADESMAN 19 SHOE MARKET Michigan Reta:!l Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit. Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. The Commercial Traveler a Wayside Missionary.* Were I to take a Scripture lesson it would be the Parable of the Good Samaritan; or a text it would be Ella Wheeler Wilcox’s “The Commercial Traveler.” The commercial. traveler is not always an angel bright and fair. He may need to worry more how he will get his hat on over his horns than how he will get his robe on over his wings. Like all men he has his faults. But it does not follow that because all men have their faults that all are equally good or bad. Some men are essentially good; some essentially bad. Character must be judged by its to- tality. The vulgar type of salesman— that genus homo who is a disgrace to the generally fine gentlemen who ply their trade on the long trail—we will forget. There is too much exploita- tion of the bad; too much exclusion of the good. Our great dailies thrust us into an atmosphere of moral filth. If they featured the good instead of the vicious, we would have a psychol- ogy which would promote morality. “Daring bandits’ would be pictured as they are, “Feeble minded degen- erates.” Good citizenship, not crime, would be glorified and exalted. So we will think of the good commercial traveler, the true representative of the knights of the long trail. This commercial ambassador is a defender of morality and good citi- zenship. Samaritan-like, he is a way- side missionary. There have been great pioneer missionaries; Livingstone, Marquette and Paul who blazed the pathway of Christian empire. There have ‘been missionaries who pioneered transportation, Stephenson, Lindbergh, Columbus. But the salesman goes in- to highways and byways and scatters everywhere the gospel of good citi- zenship, manhood, morality. Once I saw one in action. I think he must have been a U. C. T. A bull-necked brute had said: “Every man has his price. Every woman is impure.” And this wayside missionary, a big two- fisted, red-blooded fellow stood up and said: “Take it back! You slander my mother, my wife, my daughter! Will you take it back?” And the big brute wilted. That salesman that day was a mis- sionary of the gospel of decency. The brute had quoted from the Devil’s bi- ble. The devil has a bible. In it are found such sayings as “Every man has his price.’ But when a man says that, he is not making a statement of truth, he is only making a personal confession. And to-day we need men like that big strapping salesman, who will stand for moality as opposed to the immoralities; for the constitution as opposed to revolution; for social responsibility as opposed to personal license, often called liberty. The wayside missionary is a dis- *Talk by George Harlan McClung, pas- tor First Methodist church, Grand Rapids, before Salesmen’'s Club. penser of good cheer. He scatters: it everywhere, not only on the road, but in his home. He does not leave his smile at the railroad station or the garage. have ridiculed the song “Brighten the Corner Where You Are” because it has no worldwide vision. We need the world vision to be sure, but we also need radiant personalities in the nooks and corners of life’s wayside. The light which shines the farthest should shine the brighest at home. We want not gloom-spreaders but gloom-chasers. The world has much of sorrow and tragedy and darkness. We should scatter the sunlight. +.__— Back To Hess Lake Again. Port Clinton, Ohio, March 16—After spending the winter on the South shore of Lake Erie, in Ohio, we are giving up our hotel here and returning immediately to Hess Lake, Newaygo, where we will re-open the Mary-Lou Inn, with the same careful attention to details and courteous treatment of our guests that, together with our chicken dinners, have made our Inn very well known in Western Michigan. We want you to change our address, as we do not want to miss a single copy of the Tradesman, having been subscribers for forty-seven years. Mr. and Mrs. L. I. Thompson. —_ts s____ The best executive is the one who has sense enough o pick good men to do what he wants done, and self- restraint enough to keep from med- dling with them while they do it. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. MUTUAL PROGRESS CASH ASSETS fale... ee ee... a7 eae ae $ ee 151,393.18 eee 241,320.66 Meanwhile, we have paid back to our Policy Holders, in Unabsorbed Premiums, $425,396.21 for Information write to L. H. BAKER, Secretary-Treasurer LANSING, MICHIGAN 460.29 7,191.96 85,712.11 201-203 Ellsworth, S. W. VEGETABLES We specialize in CHOICE HOME GROWN AND SHIPPED-IN VEGETABLES We can now furnish the Genuine Jerusalem Artichokes, MICHIGAN RAISED. WHOLESALE DISTRIBUTORS VAN EERDEN COMPANY Grand Rapids, Mich. 20 MICHIGAN TRADESMAN March 19, 1930 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President — A. J. Faunce, Harbor Springs. First Vice-President—G. Vander Hoon- ing, Grand Rapids. Second Vice-President —Wm. Schultz, Ann Arbor. Secretary — Herman Hanson, Rapids. Treasurer—J. F. Tatman, Clare. Trustees—O. H. Bailey, Lansing; M. C. Goossen, Lansing; Grover Hall, Kalama- zoo; O. L. Brainerd, Elsie; Ole Peterson, Muskegon. Grand Unless You Save You Surely Go Broke. “If you would know whether you can succeed, put this test to yourself: Are you able to save money? If not, drop out—give up—quit; for the seed of success is not in you.” J. J. Hill. I may not quote exactly, but those words convey the idea of that master builder J. J. Hill. On that text let me tell a little story. Back in 1890 common labor com- manded wages of $1.25 per day—that is, when it could command anything at all. winter the two lakes which bound Madison, Wisconsin, on either side were harvested. The ice ran from around 24 inches to a record of four feet. During the harvest men who worked ten hours daily cutting and shifting blocks were in brisk de- mand. Times Every were “hard.” Work was scarce. Plenty of tramps were abroad in the land. Having in mind the way such floaters pleaded for work when there was no work, it seemed to me that here was the golden opportunity now to lay up some cold cash for future emergencies. I said to my father: “Seems to me they could live on $1 per day and save the 25 cents. That would give them a fair sum at the end of the harvest.” Father’s reaction was interesting. “Save the quarter?” he emphasized: “Any man of real ambition would live on the quarter and save the dollar!” I felt justly rebuked for having so soon forgotten our own experiences, then but two or three years behind us. For we had just begun to recover from a disastrous failure which had follow- ed on the panic of 1873. I knew that father spoke from the book because, when we set up shop again in 1878, he and I slept in a por- tion of the little store, partitioned off the rear. We cooked our breakfast and supper—oatmeal porridge and milk and nothing else—eating dinner at a country hotel next door, 25c per meal, five tickets for a dollar. We surely lived on the quarter and saved the dol- lar during more than eight years while we were “beating back.” What a man can live on under pres- sure depends on the man. Jim Hill opens no avenue for compromise. Neither would Tom Lipton, who slept under a counter in his employer’s store. It is not a question of what you have. The simple, stark, unforgiving ques- tion is: Can you save money? If not, the seed of success is not in you. I write this with the young chain store manager in mind—him who ask- ed me a few weeks ago where he might find a “course of study” to fit himself for such a position as Mr. Moffatt has attained. I told him to stay where he was and carve Opportunity out of his for those men ” present job. Let him read and ponder what I now write and test himself on this basis. Let him then put aside money—hard cash. Let it be more than he thinks he can possibly spare, and as you use the word spare, reflect that it is derived from a lot of Scan- dinavian languages and the German, and that it means to save and salt away against the future. Take the savings to a savings bank. Go there with diligent regularity. Be- gin with any sum. Add any other sums—but always more than you can possibly spare. Get to know your banker. Continue for a few years. You must have patience to “labor and to wait.” But if you do this, you will find your opportunity—never fear about that. As usual, Shirley E. Haas, extreme- ly keen and able secretary of the Louisville Grocers Association, hits the nail squarely. He refers to the Henderson radio broadcasting with which the chains are being lambasted. “Quite a bit of dust has been kicked up,” he writes. “Perhaps not enough to choke anybody, but enough to make grocery customers wonder and to make them aware that there really are two sides to where to buy groceries. They are in a mood to be convinced and the grocer who doesn’t take ad- vantage of this opportunity is fast asleep at the switch. “What have they been told? They have been told that the individual gro- cer is a great credit to his community —that, being sole owner of his busi- ness, he gives better service; that his store is even a better place to buy food than is the chain store. “That is a great compliment, Mr. Grocer. But it is also something to live up to. That is just what the peo- ple who buy groceries are trying to find out, whether the individual grocer really lives up to the claims that have been made for him. Are you going to convince them or are you going to be asleep at the switch that will roll the trainload of new business over to your track? “Tf you feel inclined to live up to your broadcasted qualities—OK. If you do not feel this way, Mr. Hender- son might just as well talk into a rain barrel for the good it will do you.” Comment? Only this: That every thoughtful man familiar with the well known average grocer has questioned whether the Henderson effort is not going to so far overshoot the mark that benefits will eventually accrue to chains more than to individuals. For to criticize is to challenge and to chal- lenge is to assume an obligation to go the criticized man one better. Let us not forget any of this. “TI am appalled,” writes a friend, “at the way chain store managers are be- ing arrested and fined for putting up short weight goods. One recently put up 130 packages for one day for after- noon trade. An official of the State weighing department found 98 of them short, showing that the lapse was not due to carelessness or oversight but actual intent. In this section chain managers are leaving their jobs rapid- ly and starting stores next door to (Continued on page 31) ASSOCIATED TRUCK LINES The Outstanding Freight Transportation Line of Western Michigan. State Regulation means Complete Protection. ASSOCIATED TRUCK LINES Phone 93401 108 Market Av.. Grand Rapids, Mich. FREE vw, RABBIT & DUCK 4), *. ASSORTMENT 30 Ib. Eggs 7 and 30 Toys. Place Your Order Now. PUTNAM FACTORY National Candy Co., Inc. GRAND RAPIDS, MICH. The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS “te “3 MICHIGAN SSS SSS SWEET CHURNED FRESH FRESH AND DAILY WHOLESALE DISTRIBUTORS KENT STORAGE COMPANY CHICAGO—GRAND RAPIDS ROUTE Merchant Freight Transportation with Store Door Delivery Over Night Runs between Chicago and Grand Rapids DAILY SERVICE GRAND RAPIDS MOTOR EXPRESS COMPANY General Offices 215 Oakes St., S. W., Grand Rapids, Michigan Chicago Terminal 1800 South Wentworth Ave. In More Homes Everyday ROLSoM America’s finest Bread My SANCTUM BAKORIU M] d NEWS Quality — we have found — is an invincible salesman. We have given him a job for life in our bakeries, A March 19, 1930 MICHIGAN TRADESMAN : 21 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E PY. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Eliminating Guesswork of Cooking. In preparing several popular leaflets on meat cookery the food specialists in the Bureau of Home Economics of the United States Department of Agricul- ture have emphasized three definite aims. These aims have grown out of long experience in cooking meats in the laboratory in connection with the Nation-wide study of the factors that influence palatability. The first point developed is that meat must be cooked according to the cut. It is well known that the cuts of meat from different parts of a carcass vary somewhat in tenderness. Tender cuts can be cooked quickly unless they are large roasts, and are best cooked in utensils without lids and without water. Less tender cuts should be cooked slowly with a judicious amount of water to soften the connective tissue. How to cook meat to bring out the maximum of flavor is the next point emphasized. The home economics spe- cialists advocate browning meat on the outside to develop rich flavor. Af- ter that is done, cooking is continued in the appropriate way for the prob- able tenderness of the cut. The flavor of the meat may also be enhanced by savory stuffings and_ well-flavored gravies. The third point emphasized in giv- ing directions or cooking meat in the household is to eliminate guesswork as to when the meat is done. The oven thermometer and the roast-meat ther- mometer are recommended as a means to this end. “So many minutes to the pound” is not a sure guide. The roast meat thermometer, put directly into the meat before the cooking is begun, desired stage has been reached. Moreover, it shows when to stop cooking. Every addi- tional minute’s cooking beyond the required “rare,” “medium,” or “well- done” stage simply wastes the meat by shrinking it unduly. shows when the —_~+ + >__ Meat Substitute Made From Cotton Seed. The February 11 issue of the New York “Sun” reports the invention of a new meat substitute, compounded at a cost of only five cents a pound from cotton seed meal, which actually fools many into thinking it is the real thing. It can be used, according to the re- port, in sausage cakes, sandwich filler, croquettes and meat loaf, and con- tains a higher percentage of protein than beefsteak. The new product, says the “Sun,” is called “Wessona,” after its inventor, Dr. D. Wesson. —_—_2>>—_—_ Applauders Are Paid in Wienerwursts. Professional applauders, who are paid to give ovations to performers at the theaters in Vienna, have formed a union and established fixed rates for their services. In addition to free seats, they receive for ordinary ap- plause two wienerwursts, complete with mustard. For special applause they receive six wienerwursts and a glass of beer. Performers who refuse to pay the required rates are frequently applauded at the wrong moment. ——___ - ____ Thirty-five Foods Frozen By Birdseye Process. The Birdseye quick-freezing process, it is claimed, has already been used on no less than thirty-five relatively dis- tinct products, including sole, calf’s liver, hamburg steak, pork chops, scal- lops, broilers, squab, bacon, ducks, kidneys, pork sausage, swordfish, hali- but, mackerel, shrimp, clams, oysters, steak, frankfurters, peas, codfish steaks, blackberries, raspberries, fresh whole hams, fresh unsmoked side of bacon, side of mutton, half carcass of mutton, leg of lamb and other lamb cuts, mush- rooms, cherries, corn and squash. ——_~+~-+___ Japanese Oysters a Foot in Diameter. Japanese oysters transplanted by Professor Trevor Kincaid, of the Uni- versity of Washington, at Oyster Bay, near Olmpia, have reached a diameter of over a foot. They were planted seven years ago to determine whether the Oriental mollusk would thrive in Puget Sound. They have never been marketed and are now valuable only as curiosities. Since the experiment has proven so successful, Japanese oysters have now been planted in the Sound on a commercial scale. —_—_+>- + Advises Hashed Raw Meat For Energy. The proper food for building energy, according to Lawson Robertson, fa- mous track and field coach of the Olympic and University of Pennsyl- vania teams, is chopped raw meat. The above statement was made recently at a meeting of physical training in- structors. As an illustration of the success of this diet, Robertson cited its use by Hugo Quist, in charge of the coast- to-coast derby two years ago. ——_++ + Provides a Place To Deposit Bundles. One of the worst things, from a cus- tomer’s point of view, about shopping in cash-and-carry markets, is holding a heavy bundle while waiting to be served. This unpleasant feature is eliminated in the B. & C. Market in Denver, Colo., by the simple device of a boxed shelf against the wall, a little too high to provide a comfortable seat but at just the right height to offer a convenient place to deposit bundles. —_—_~+~- +> Weighted Silks Show No Decline. While the ultimate settlement of the question continues obscure until the completion of long extended technical tests, there has been no decline in the production and sale of weighted goods. The practice is said to be as wide- spread as before the agitation last year, with some doubt raised as to whether the limits agreed upon afe not being exceeded. It was added that some producers who were foremost in the agitation for limits of weighting have been producing goods which are heavily weighted. The interest of re- tail buyers in weighted silks has shown no falling off. GRIDDLES _ BUN STEAMERS — Everything in Restaurant Equipment, Priced Right. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mgr. URNS GRAND RAPIDS: PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER -BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RA,P?I DS, MICHIGAN We Cater to Independent Merchants Only BANANAS SPECIALIZED FRUITS AND PRODUCE D. L. CAVERA AND CO. THE HOUSE OF PERSONAL SERVICE Phone 9-3251 M.J.DARK & SONS | Direct carload receivers of UNIFRUIT BANANAS SUNKIST - FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables DOCTORS SAY Dr. Edward Ehlers, internationally famed skin specialist of Copenhagen says: “| invariably prescribe Yeast in all cases of boils as well as in rebellious cases of acne.’ Grocers are often asked about Fleischmann’s Yeast-for-Health. Use these facts and sell more Yeast. FLEISCHMANN’S YEAST SERVICE VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cantaloupes, Peaches, “Yellow Kid” Bananas, Oranges, Lemons, Fresh GreenVegetables, etc. MICHIGAN TRADESMAN March 19, 1930 HARDWARE Michigan Retail Hardware Association. President—Louis F. Wolf, Mt. Clemens. Vice-Pres.—Waldo Bruske, Saginaw. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Building Up Trade in Wire Fencing. In the sale of wire fencing, the mail order concern is the hardware dealer’s most serious competitor. In fact, this is one of the big mail order lines. Despite this fact, merchants who go after the trade energetically and sys- tematically can be pretty sure of se- curing a reasonable amount of busi- ness. Aggressiveness in advertising makes it possible for the catalogue house to secure this trade; and the retailer who wants to make good—and to make money—must be just as aggressive, and, if possible, a little more so. The local merchant has this advan- tage over the catalogue house, that where the latter in a sense broadcasts its appeal, he, the local dealer, ap- proaches his prospects as individuals whom the knows personally. Another fact is worth remembering. Right now the farmer is not so busy as he will be a few weeks from now. Between the end of his fall work and the commencement of his spring work, he has more leisure than at any other season of the year. For one thing, he has more time to read the mail order catalogue. For another, he has more time to give to fencing jobs. And, finally, he has more time to listen to the wide-awake merchant who decides that at this season he can spare some time to go out and call on rural customers and get after the wire fencing business. An aggressive wire fencing campaign would seem to be timely. It is an experiment that can do the hardware dealer no harm; and that is pretty sure to do him a lot of good. The mail order houses had original- ly two great advantages in appealing to farm trade. First, they were ag- gressive in their methods of going after business. Everything that prin- ter’s ink could do to secure them or- ders was done. It was their onty weapon, but they used it with rare skill—a skill the local merchant would do well to emulate. The second advantage of the mail order house was the reputation, skill- fully fostered and usually quite unde- served, of "saving money” for the farmer. The local merchant, on the other hand, has compensating advantages. He is right on the ground. He knows —or should know—his rural custom- ers personally. Instead of a picture that may be misleading, he can show the actual goods. In addition to prin- ters’ ink, which he can use just as well as the mail order house, he has the advantage of local window display, and he has a further powerful weapon in his own personality. Mail order competition cannot be effectively met by abusing the catalogue houses or mourning over their inroads. It can be met by adopting their ag- gressiveness, and improving upon it. Here is how one local retailer has made a pretty good success with fenc- ing: “In the winter time I call the atten- tion of the farmers to the line, and make up carload orders. By doing this they get their wire out before the spring work comes on. It helps them and it helps us. This work I can do right in the store during the winter months, by means of the rural phone.” The rural telephone is a great help in going after this class of business. Granted you know a lot of country customers personally, it’s an easy enough matter to call them up some dull morning and discuss fencing. But don’t limit your talk to a per- functory dialogue, such as: “Going to do any fencing this year?” “No.” “Well, good morning.” Instead, don’t be afraid to gossip for a few minutes. If anything start- ling has happened in town as revealed by word of mouth, or in the great world as indicated by the morning pa- per, pass it along. Then bring in the subject of fencing in that casual way which carries conviction. Of course, all customers can’t be reached by the rural telephone. It is, however, a great help. The hardware dealer should not disregard it. A method quite frequently adopted is to secure mailing lists for the sur- rounding districts and send them to the manufacturers. The latter send Iterature to the farmers to get them interested in the subject. The dealer then proceeds to push his wares in the local advertising mediums, whch can be relied on to reach the farmers. Often he can supplement this by a per- sonal letter to every farmer listed. Some advance orders can be secured; and when spring opens, the results begin to make themselves evident in an accentuated demand for fencing. Of course this method is not so apt to produce immediate results as per- sonal solicitation. It is a method which pushes one of the merchant's best assets—his own personality—into the background. To secure fencing orders, there is nothing so effective as a personal can- vass. True, the merchant who can always find excuses will say in winter that the weather is too cold; in spring that the roads are too muddy; and in summer that the season is too late— and in the fall, why, it’s too near win- ter, and’ everyone is thinking of Thanksgiving turkey and Christmas gifts. The man who is constantly seeking excuses for following the line of least resistance will find plenty of excuses, but the won’t find many fencing orders. But the man who wants fencing or- ders, and lots of them, can‘t afford to make excuses to himself. It its up to him to go out after business and get it. Various methods are adopted by the hardware dealers who go out after this business. Some prepare the ground by mailing advertising literature in the winter months, and doing their actual canvassing in the early spring. Others start their canvassing at the very first of the year and keep it up. snare ee The latter policy has its advantages. It enables the canvasser to get on the ground early, and to meet the farmer when the latter has plenty of time to discuss ‘business. Immediate sales may not result in many instances; but in the spring, when the fencing prob- lem confronts the farmer, quite nat- urally he turns to the dealer who has already approached him on the subject and whose samples he has promised to look at before he buys. That is an important part in rural canvassing—if you can’t get an order when you call, get a promise. Don’t go away with a flat “No” ringing in your ears. Get the customer to say that he’ll drop in and look at your samples, or that he’ll buy from you when he’s ready to buy, or that he'll see you before he buys from anyone else, or, at least, that he'll call you up and give you another chance to talk business. ~ The great thing, next to getting an actual order, is to get the farmer pros- pect into the store. There you can show him the goods; there you can demonstrate the strong points of the fence you handle; you can explain away his doubts by pointing out the actual merits of the fence itself. Often it pays a country canvasser to widen the scope of his canvass from the one line he is pushing to a variety of lines. Many ‘hardware dealers have their regular road men who make trips through the country selling any- thing in hardware from a tack to a tractor. It costs no more to make the trip, and the chances of getting profit- able business are many times multi- plied. “If we don’t sell this man a wash- ing machine, we sell him a new wagon box or a binder or a stew pan or a screw driver. If we can’t get him one way, we get him another. If we can’t get it in cash, we take it in hay and feed the hay to our horses or sell it to the commission man in town.” That is the method used, years ago, by an aggressive ‘hardware firm in a town of 1,200 population, which sent road- men within a few miles of a big city and drew business veritably from that city’s suburbs. Early in the winter, the carload lot scheme can be used to advantage in drumming up business in wire fencing. One hardware dealer has what he calls “Smith’s Wire Fencing Club” under which a group of farmers get together to order wire fencing, and he handles to order. In any event, a lot of wire fencing is going to be sold in your territory this year, and every year for a long time. It is going to run up into a lot of money, and make profits for some- one? Why not for you? Direct selection, prompt delivery, and having a local man he knows to stand back of the goods, are some of the arguments that will carry weight with your rural customers. Moreover, every rod of fencing you sell strength- ens the farmer’s confidence in local service as opposed to long distance dealing, and helps form in him the habit of buying at home. But if you want the business, you Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars BROWN & SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep Lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN 4 Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE Fann } i H i a March 19, 1930 MICHIGAN TRADESMAN have got to go out after it. It won’t come to you and it can’t be picked up by a raw roadman who is sent out because the store can spare him more readily tham anyone else. The work demands a real business getter who knows ‘how to handle rural customers. Victor Lauriston. —_+++____ What It Is To Be An American. Grandville, March 4—‘From 1930 the United States can fix its true be- ginning as having reached the apex as a world power and as having at- tained an influence which for decades will decide the trend of history.” Such are said to be the words of that great statesman, Mussolini, the first Italian of his age. Shall we as Americans and citizens of the greatest republic on earth make good the praise of our eulogist? We can if we will, and to be an American, that is, a citizen of the United States of America, is the acme of true great ness. This country, born through the travail of a long and bloody war, has at length reached the summit of its greatest glory. Foreigners of Europe and the Far East have come to acknowledge our position in the gov- ernments of the world, and we shall be lost to all sense of faith in our- selves if we do not attain to the pin- nacle given us by Mussolini. Not another nation in the world can compare with ours, either in moral being and business capacity, or in the greatness of its home institutions. The whole world bows in adoration of America’s greatness and it remains for us to live up to our well-won repu- tation. As the greatest power on earth we have a work to perform which cannot be skidded if we wish to retain the respect of other peoples. We have ample territory for many millions yet to be. Even though there seems to be a slight backing down of the stream of business prosperity that has been ours for many years, it need not be of real consequence if we are true to our traditions and stand as adamant with our sails trimmed for the breeze of a new prosperity which is already seen in the distance. Let us hold our country to the bull ring in efficiency, and be determined to show all other nations what it means to be the Great Republic of the world. We are to-day engaged in an at- tempt to fix a naval parity between five great naval powers of the world. The United States stands on safe ground and should not move a peg from a just and equal naval construc- tion. That anv great good will come from this meeting in London to settle naval construction differences is not likely. Nevertheless our willingness to be fair with our competitors on the sea will have a certain effect even though no real and lasting merenient may be reached. Not one of the powers cucaned in this confab but respects, if it does not fear, the power of the Great Republic. Not one of them, nor even a combina- tion of them, really cares to win the enmity of the United States. Is not our position in the world an enviable one? Have we not as Ameri- cans a right to be proud of the coun- try we inhabit? This being true should we not hesitate about taking steps to tyrannize in our dealings with foreign peoples? Mussolini sees world peace for per- haps the present year, yet beyond that he hesitates to prophesy. The world as he sees it, and this includes the Far East as well as America and Europe, sits over a seeting cauldron that may burst forth at any moment into the hissing screams of bursting shells in the greatest war the world has ever seen, We Yankees may well feel proud of the fact that not one of the smallest countries of the world need fear devastation from guns of ours. We are a peaceable Nation and dare main- tain the fact even if we have to fight for it. A nation that is always prepared for the worst is quite frequently on the safest ground. Should we lay our ports open to attack, let our naval strength droop to nothingness, there can be little doubt but that some piratical craft will come in and make merry at our expense. There is no doubt to-day that the United States is the most powerful Nation in the world. This was not always as manifest as at the present time. When the first gun was fired in the Spanish war, even Canadians sym- pathized with poor old Uncle Sam, fearing that our miniature navy could not long withstand the big ships of the Dons. At the close of that war with the supposed impregnable Spanish war- ships at the bottom of the ocean sent there by Yankee guns, a revulsion of feeling swept over the European world. Our country awoke from a long sleep in 1898 to astonish the old nations of Europe with the fact that Yankee guns and Yankee sailors were still alive and ready to fight. Later on came the world war with its educational effect. The soldiers of Uncle Sam, crossing three thousand miles of sea, fighting the .veteran troops of Central Europe to a finish enlightened the old world in a manner that has not been forgotten. Hence the good will of the United States is to-day of paramount importance where the peace of the world is concerned. There is no denying that our coun- try is the most powerful in the world, hence American citizens should not lose sight of this fact, nor that other fact that we are at the peak of our splendid achievements with the open- ing of the present year. Honor all men; honor the Nation. Old Timer. —_++.+___ Deadly Circle of Plant Infection. Blister rust is a parasitic fungus plant living in the inner bark of the white pine and in and on the leaves of currants and gooseberries. The disease spreads by the means of spores or tiny seeds carried by the wind. Spring spores produced in orange- colored blisters on the infected pine in the early Spring are carried by the wind. These Spring spores infect the leaves of currants and gooseberries. Summer spores produced on the dis- eased currants and gooseberries spread the disease to other currants and gooseberries in the same vicinity. Fall spores produced by the leaf-infected currants and gooseberries spread the disease back to pine. These spores aer small and delicate. They can stand only a short period of exposure to the wind and air. There- fore pine infection rarely occurs be- yond 900 feet from a currant or goose- berry bush. All currants and gooseberries are susceptible to blister rust in varying degrees. The cultivated black currant is the most susceptible. It becomes diseased the most readily and the Fall spores produced on its infected leaves are capable of spreading the disease to pine within a mile. Control measures are simple. They consist of the eradication of wild cur- rants and gooseberries within a radius of 900 feet of pine stands and the re- moval of all cultivated black currants within one mile. This will prevent blister rust infection on pine with the accompanying loss to pine owners. White pine has always been our most valuable forest tree. It is very essential that we protect our remain- ing stands of white pine from the alien disease. Prompt measures of control are necessary to prevent serious loss in the twelve counties where the dis- ease is present. These control meas- ures will retard the spread of the rust into other white pine areas of the State. L. B. Ritter. The ERICAN ATIONAL o BANK ° 25 Mixed Gladiolas $1.00 10 Different Dahlias 2.50 SPRINGHIILL FARM, A. T. Edison R.F.D. No. 2, Grand Rapids, Mich. Jennings Manufacturing Co. Pure Vanilla Extract Made from prime Vanilla Beans 1314 Division Ave., South GRAND RAPIDS, MICHIGAN I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT([K ) CHEESE All varieties, bulk “and package cheese “Best Foods’’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES Capital and Surplus $750,000.00 One of two national banks in Grand Rapids. Member of the Federal Reserve System. President, Gen. John H. Schouten Vice President and Cashier, Ned B. Alsover Assistant Cashier, Fred H. Travis The Brand You Know by HART Look for the Red Heart on the Can LEE & CADY Distributor Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. FRIGIDAIRE ELECTRIC REFRIGERATING SYTEMS PRODUCT OF GENERAL MOTORS For Markets, Groceries and Homes Does an extra mans work No more putting up ice A small down payment puts this equipment in for you F. C. MATTHEWS & CO. 111 PEARL ST. N. W Phone 9-3249 Phone 61866 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-311 Murray Bl GRAND RAPIDS, MICHIGAN EW ERA .- LIFE ASSOCIATION Grand Rapids. SOUND COMPANY, SOUNDLY MANAGED BY SOUND MEN. 24 MICHIGAN TRADESMAN March 19, 1930 HOTEL DEPARTMENT News and Gossip About Michigan Hotels. Los Angeles, March 14—The Re- publican House, of Milwaukee, had a National reputation fifty years ago, for its food offerings, as well as its old- time hospitality. I speak of this in- stitution at this time for the dual rea-. son that Wolverines were and still are familiar with it, and the added one that Messrs. Alvin P. and Herman Kletszch, have been owners of the property as a birthright from their antecedents, but the operation has been in other hands for many years. Now, however, through the expiration of a long-time lease, they are repossessed of same and are going to assume op- eration. I have enjoyed the acquaint- ance of these worthy people for some time, and in a friendly way they have shown me many courtesies. To re- tain the reputation of such a popular institution is no small proposition, but I opine they will add laurels copiously to those already acquired. It is expected that the new half- million dollar W. K. Kellogg Hotel, Battle Creek, will be opened to the public on or about April 1, as an- nounced by E. T. Sherlock, manager of the Kellogg Hotel Association. A later date had originally been announc- ed, but the contractors have been mak- ing progress in advance of the build- ing schedule. With the completion of this new structure Battle Creek will possess one of the most artistic and modernly equipped small hotels in the Middle West. Four stories in height, the building is faced with cut stone, with a first-floor base of black and gold marble. In addition to capacious public rooms, including dining rooms and a coffee shop, there will be 100 guest chambers. A special innovation will be the introduction of radios in all of the rooms, with a choice of selections, which does away with the arbitrary programs usually supplied in such cases. Europe is thoroughly alarmed over the fact that the profitable tourist trade they have been enjoying ever since the war is falling off noticeably. It is claimed that the loss for 1929 was fully 25 per cent. All the European countries are organizing all-year and tourists clubs and have inaugurated campaigns to try and get back at least a portion of this desirable trade, much of which is showing itself in evidence in Michigan resorts. After all, Eu- rope once explored is a_ pleasant memory, but in the land of the free and home of the brave there is some- thing doing all the time to add to the attractiveness of our offerings. Not the least of all these is the: wonderful de- velopment of our highways. Now they are planning two wonderful touring routes through Old Mexico as well, as an auxiliary to highways already be- ing utilized in our own ccuntry. One of these will run from Nogales along the beautiful West coast; the other through Laredo, Texas, to the city of Mexico—the two to join in a future road through Central and South Amer- ica to Buenos Aires. This will be the greatest trip in the world. The new way to California will be South via the City of Mexico, across to Guadala- jara, thence up the West coast through the dream cities to be found on the way to the land of “sunshine and roses.” If Uncle Sam can build a granary as tall and expensive as Mt. Whitney, the farm relief commission may be able to continue the purchase of grain at fictitious prices. Otherwise it will come to a showdown and the discovery will be made that the dole which is now being handed out is coming out of the pockets of another deserving class—the wage earners. Now that unemployment conditions look threat- ening someone prophesies adding 25,- 000 names to the Government payroll. There are too many Government em- ployes now. It seems an absurdity that at many of the lonely border sta- tions between California and Mexico, there should be separate forces of customs, immigration and prohibition officials. It is easily imaginable that at many of these stations one only, official, could handle the three jobs and then have plenty of time to de- vote to the hunting of jack rabbits and playing solitaire. Losing one’s earth- ly possessions through lack of employ- ment or through the ministrations of the tax gatherer are about on a par, and equally embarrassing. Someone showed me an_ old-time bill of fare from the Bancroft Hotel, Saginaw, the exact date being New Years, 1876. On this bill were to be found offerings of chartreuse of pheas- ants, larded partridges, salmi of grouse, sauted quail, saddle of venison, roast prairie chicken, etc. To-day it would not be humanly possible to prepare such a bill of fare anywhere in this country. The game, if it could be gotten, which is extremely doubtful, could not be served because of the laws against such practice. In most places partridges are extinct, and quail, pheas- ants and grouse are only to be seen in taxidermists’ displays. I almost for- got to state that the monstrous price for this hilarious meal was 75 cents. Down in New York City two bell- boys have been given the insignia of the Legion of Honor, or something like that, because they refused to sup- ply guests of one of the larger hotels with moonshine beverages on request. Out here they trade in such medals for the stuff itself. There is much talk about the in- stallation of radios in hotel rooms, and I am in touch with several hotels which have tried it, but I will be switched if I have found a single oper- ator who will even admit that it Is a “noble experiment.” The great trouble seems to be that travelers, as a rule are well fed up on this species of en- tertainment, seldom use the room equipment, but are exceedingly an- noyed by that used in adjoining chambers. William Childs, the originator of the chain of restaurants of that name stretching from coast to coast, who was frozen out by his colleagues be- cause of his insistence on exclusive vegetable offerings on their menus, is going to try to work out his theories by starting another chain. It is quite evident that vegetables have had some- thing to do with his ripe old years of health and enterprise. The Chicago lad who alleges that his mother taught him to steal has had no worse an example set him than thousands of American children who see their parents openly violate the liquor and automobile traffic laws. Every time daddy “steps on it,” as it were, he is helping to undermine that which has been taught in the school- room and in the Sunday school. Every day we are treated to eloquent discourses by gifted persons, claiming to know: just what Washington or Lincoln would have said and done about prohibition, the tariff, naval armaments, Philippine independence and all the other problems that plague modern America. No one knows what these great statesmen might think in “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. The LaVerne Hotel Moderately priced. Rates $1.50 up. GEO. A. SOUTHERTON, Prop. BATTLE CREEK, MICHIGAN - eos i) Sg SP Wy ies scent aay Locrid SaSaeastatgeas araras \ Tad Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND, Mar. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWART R. SWETT, Mgr. ‘ Muskegon -t- Michigan Columbia Hotel KALAMAZOO Good Place To Tie To CHARLES RENNER HOTELS Four Flags Hotel, Niles, Mich., in the picturesque St. Joseph Valley. Edgewater Club Hotel, St. Joseph, Mich., open from May to October. Both of these hotels are maintained on the high standard established by Mr. Renner. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. W. O. HOLDEN, Mgr. oe MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -t- 400 Baths RATES $2.50 and up per day. CODY HOTEL RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION Hotel Hermitage European Grand Rapids, Mich. RATES: Room and Bath $1.50 - $2 JOHN MORAN, Mer. Halloran Detective Agency High Grade Detective Work 506 G. R. Savings Bank Bldg. Grand Rapids Michigan Phone 65626 HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. European $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. HOTEL OLDS LANSING 300 Rooms 800 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. GrorGce L. Crocker, Manager. Ss March 19, 1930 this day and age even if the records would seem to ‘back up some of the claims made. No one ever will. No one knows, for that matter what he may individually think to-morrow no matter what pronounced opinions he may have to-day. What we believe to-day we discard to-morrow. Few people, looking back through life, can discover a_ single ‘belief unchanged since childhood. Comes the word from way down East in Michigan, from a hotel man I like exceedinglv well, even if he takes issue with me, that he has a formula for cooking a certain meat product handed down:by Noah’s second son. It listens well, and the recipe costs you nothing. ‘So here goes. A 12 pound ham, cup of vinegar or cider, cup hot water, teaspoon mustard, 4 dozen whole cloves, one-half cup brown sugar and six red apples. Plunge ham into boiling water, boil ten minutes, reduce heat and simmer two hours. Take from boiling water and remove skin from two-thirds of ham, leaving one-third on shank end. Bake in slow oven (275 to 300 degrees) one hour with fat side up, basting with a mix- ture of equal parts of cider and cold water, and the dry mustard. Score the fat side of the ham with a sharp knife in checkerboard fashion. Press whole cloves into the centers of these squares. Sprinkle ‘brown sugar over the entire surface and continue the baking process one and one-half hours, basting frequently. Place the apples, halved and cored, but not pared, around the ham, and bake until they are done. A friendly chef in one of the large cafeterias here suggests that he uses pressure cookers for the boiling process, uses one-half the time for baking, thereby making a saving oi 15 per cent. in the bulk of the ham, which is well worth knowing. Upon the cover page of the last is- sue of the Hotel Review is a picture of our good friend Harold Sage. Detroit, manager of Hotel Tuller, accompanied with the text: “One of the youngest major hotel executives in the country.” Sure, you couldn’t keep a lad like this “under cover.” B. R. Proulx, who handles the busi- ness arrangements for the hotel train- ing course at Michigan State College, has sent out the preliminary announce- ments of the four-day short course in hotel administration, sponsored by the Michigan Hotel Association, which is to be given at the college April 23 to 26 inclusive. The announcement con- tains a business reply card on which those interested may check the topics in which they are more particularly in- terested. The short course is offered by arrangement between the college faculty and the educational committee of the hotel organization, of which H. William Klare, of the Hotel Statler, is chairman, and Miss Ruth Mary Myhan, manager of Shamrock Hotel, South Haven, is head of the short course division. The course opens on Wednesday mornin, April 23, with registration of the hotel people, and runs until noon on Saturday. Each of the four days of the short course will ‘be devoted to one phase of hotel administration, so those who cannot attend all classes may attend one day and complete the study in which they are particularly interested. The sched- ule of subjects is as follows: Wednes- day afternoon, front office practice; Thursday, catering; Friday, | house- keeping and Saturday, engineering problems. Promoters who believe that Smith- ville needs a hotel of a certain size merely because Brownsville has one of MICHIGAN the same size may be greatly misled unless the conditions are exactly the same in the two cities. Prospective investors and chamber of commerce secretaries should realize that one city of ten thousand may support a better hotel than some others five times as large. This is a point that is liable to be overlooked by anyone except the hotel man, and frequently no hotel man is ever consulted until after the hotel is erected and the builders are looking for a lessee. W. J. O’Niel, proprietor of Hotel Alpena, Atpena, announces that the report to the effect that he is going to add 200 rooms to the hotel facilities of his city is erroneous, and he has no notion of doing so. Returning friends from Florida tell me that W. L. (Billy) Cartwright, who operates Hotel Ramona, at Har- bor Springs, in the summer time and Grand View, Eustace Park, Florida, in the winter, is meeting with most won- derful success down there. Mr. and Mrs. Cartwright have wonderfully good ideas concerning hotel operation and they apply them practically. Frank S. Verbeck. Pen Picture of Grand River Seventy Years Ago. DeLand, Florida, March 15—I am glad to get your letter and thank you very kindly for your suggestion that I visit Eastmanville again and inspect the remarkable development of Noyes L. Avery. Times and circumstances have very much changed with the peo- ple, as well as the village and sur- roundings, since, as a boy, I first visit- ed it and traded out a wagonload of shaved shingles for my father. The shingles I sold at Eastman’s store— Thomas Hefferan as clerk—at $1.50 per thousand (all in trade) and took pay in flour, pork, tea, etc., denim for trousers and hickory for shirts—just the necessaries of life. I remember Dr. Timothy Eastman, merchant and justice of the peace, and as I remember his three sons— Timothy Jr., Galen and George. Small vessels—schooners—used_ to come from Chicago to Grand Haven and thence up Grand River to East- manville and load with. shingles for the Chicago market. Small steam- boats navigated Grand River, making daily trips from Grand Rapids to Grand Haven and had regular times at each landing for stopping and taking on freight and passengers. Grand River was deep enough then any place for the boats. The water was clear, sometimes a little dark, as the whole country, except settlements along the river, was almost an unbroken wilder- ness. The soil had not been loosened by the plow and hence there were no sand bars. . Boats could land any- where ‘by running up to shore and running out the gang plank, so they could load or unload animals with much persuasion and pushing. The first steamboat I recall was the Hum- ming Bird, a center-wheeler with twin hulls—catamaran style—a regular boat built over and upon these twin hulls. The hulls of the boat were not used or occupied. The next boats were the Empire and Algoma, side wheelers. They were some boats. Had a bar- room in which the men played cards and a dining room finished in good style. Freight was kept on main deck. I can hear Capt. Shoemaker call out to the mate, “Give her a turn ahead, Mike.” or “Slow up a little—all right, make her fast.” Then in later years the Olive Branch, a stern wheeler, a large fine boat, too large for Grand River. She was soon sold and went away. At the time I am writing about there was no railroad in this part of Michi- TRADESMAN gan nearer than Kalamazoo. All com- munication was by wagon, boat, horse- back or on foot. Largely by canoes, made from a large straight round log. I was an expert with a canoe. Thinking of Eastmanville brought all this to mind, as well as much about Lamont, Zion and the other settle- ments and their environments along Grand River in those early days. I may write you further some other day of these. O. F. Conklin. —_+-+____ Late News From Michigan’s Metrop- olis. Netzorg & Mallon, Inc., wholesale dealers in men’s furnishings, have leas- ed for one year a store 20 by 100 feet on the ground floor of the four-story building at 160 West Jefferson avenue, it was reported by Edward Lambrecht, of Lambrecht-Kelly Co., realtors, who made the transaction. Harry Soloman was the lessor. A radio store and music. supply house has been opened in the three- story building erected on a plot, 40 by 95 feet, at 4035 Fenkell avenue, by the Central Music Co., at a cost of ap- proximately $30,000. The plot was purchased by the company for ap- proximately $14,000. The building is of brick and stone construction and was designed by Charles S. Klein, architect. The National Grocer Co. reports for fiscal year ended Dec. 28, 1929, net profits of $19,289, after all charges and taxes. As of Dec. 28, 1929, there were 15,000 shares, par $100, of 6 per cent. preferred stock, and 253,531 par $10, common stock outstanding. The company reported net profit of $168,422 or 38 cents a share on 203,- 090 shares of common, after preferred dividends, in 1928. Expense of getting approximately 200 retail operation during the last six months of 1929 was charged against 1929 earnings. Sales in 1929 totaled $13,- 790,778 against $13,879,906 the pre- ceding year. January sales this year totaled $1,489,584, an increase of $388,- 195 or 35.2 per cent. over January, 1929. At the annual meeting, Oscar Monrad and Walter I. Colewell were added to the board. All officers were re-elected. shares, stores into ——_—_»+ > —___ Good Report From a Very Good Town. Traverse City, March 18—You will no doubt remember the writer as hav- ing spent some time with you one eve- ning just before the holidays regard- ing the chain store movement and thought you would be interested to know what the merchants in Traverse City are doing along that line. We started publishing a letter week- ly early in January, placing same in every house in T. C. and have up to now issued seven letters and _ the eighth one is on the press now. The movement is backed by up- wards of fifty independent ‘business men in all lines—grocers, drugs, fur- niture, meat markets, oil stations, shoe shops, creamery, fruit dealers, etc., and the backers are very enthusiastic over the results. Some claim they can ac- tually see it on their cash registers. We started out for a twelve weeks’ campaign, but think it will be extended now several weeks further. The merchants who take your valu- able paper speak very highly regard- ing your stand on the question and I see the paper in many places, although not as many as you should have. I 25 believe a representative from your office could add materially to your list if here while our merchants are in this present mood toward the Trades- man. , The writer cut the article out of your Feb. 26 issue by Hugh King Harris to the Cadillac editor and sent it to the managing owner of the Record-Eagle here with my compli- ments, as I felt it hit his case also, but as yet no comments. I thank you, in behalf of the retail merchants of T. C., for the fight you are making for inde- pendent industry. Horace B. Rose, Sec’y Home Protection Service Bu- reau. ——__++-+___- Department May Be Very Busy. Scottville, March 18—I have been following your articles very closely relative to chain stores. Just read your article relative to the ninety- eight short weight packages at Mor- enci. Now on Jan. 24 W. R. Green, inspector of foods, weights and meas- ures, was in my place of ‘business. When we were alone I asked him if he had ever caught the chain stores here on short weight. He said, no, he couldn’t catch them. I said I could and easy. I then gave a man 50 cents and told him to go to the A. & P. store and buy 10 pounds of scratch feed. He came back and reported they were selling 9 pounds for 25 cents. He gave me the 9 pounds he got and bill of same, calling for 9 pounds of scratch feed for 25 cents. Mr. Green then weighed it over my scales which he had just tested and approved. It weighed 834 pounds. He then paid me back my money and said the feed was his. He then went to the A. w P. store and found four more packages short the same amount and to this day I think nothing has come of it. Ac- cording to the law it should have cost the A. & P. $100 for each of the five packages which were sold short weight. Mr. Green informed me when I saw him and approached him on the subject that he sent the packages to Lansing with his findings. Shouldn’t something have been done before this and didn’t Mr. Green have the author- ity to take this manager before a jus- tice at the time and was it not his duty to do so? E. E. Kobe. —_~+~-<+ Evidently Likes the Tradesman. Allegan, March 18—I have not re- ceived notice that I am indebted to you as I know I must be. You will find check for $5 which I know is more than your regular rate for one year. I honestly feel you are entitled to it, as there is no question but what you are one editor who stands square. The best part of it all is that you tell the world about it, and surely every subscriber has had at least $5 value from the Michigan Tradesman this past year and I am gambling $5 this next year will be just as good, if not better. I hope you may be permitted to stay with us many more years and continue to make it unpleasant for the crooks. H. O. Maentz. ——_+-+>___ Asserts No Truth in Two Reports. San Francisco, March 12—Our at- tention is called to two reports being circulated throughout the trade: First, that the Great Atlantic & Pacific Tea Co. owns stock in the California Packing Corporation. Second, that we pack a different quality of merchandise for certain distributors. These two reported statements are false and untrue and are most em- phatically and positively denied by us. California Packing Corporation. —+->____ Reed City—Fay Wooster has en- gaged in the bakery business in the Holmgren building under the style of the Home Town Bakery, - MICHIGAN TRADESMAN March 19, 1930 DRUGS Michigan Board of Pharmacy. President—J. Edward Richardson, De- troit Vice-Pres.+Orville Hoxie, Grand Rap- ids. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. President — Claude C. Jones, Battle Creek. Vice-President—John J. Walters, Sagi- naw. Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding. Yale. Pondering the Problem Before Re- linquishing the Store. There are various reasons govern- ing the sale of a drug store by one proprietor to another, yet how many times does the owner make his un- timely exit very much against his wishes, simply ‘because the store’s monetary appropriations are becoming exhausted? Perhaps the proprietor was in the business for years; maybe he took only a short whack at it. At any rate, profits had not been up to expectations, and he stood out as a So the next step, naturally, Exit a disillusioned drug- failure. was to sell. gist. Enter another druggist. Now, this individual may go about the work in entirely a different manner. It is a question, indeed, just how the prede- cessor had managed his business, but a very suggestive lesson can be ob- tained quite often from the procedures followed, or perhaps originated, by the Successor. Where the former fail- ed, the latter succeeds, and many times does so outstandingly. It were well, hence, for such drug- gists contemplating disposing of their stores, and for such prone to very much worrying, by reason of their lack of business or lack of profits, to pon- der the possibilities, possibilities that are ever present, and it were well, too, for them to study particularly the cases of such druggists who may be decidedly new to the trade, yet who nevertheless manage to make a very gratifying success of their work. Oftentimes we will find that even the rankest newcomers know a thing or two that the old-timers well might copy. Is that not true? The old-timer may be too inclined to stick to old methods, meanwhile neglecting the more modern, to his own disadvantage, of course. The newcomers are more enterprising, and it is their initiative that tends to bring about speedy progress and worthwhile accomplishment in the druggist field. Now look about you, and determine just how your own particular business would be better benefited by some much-needed steps. There’s the ques- tion of merchandise, which of course should be always new, and even when the stock is of the latest it is not al- ways displayed to advantage, neatly, as well as it might be. Certainly the druggist can’t be too discriminating, for it is often the discriminating type of customer that makes or breaks a drug store. Having in mind the better class of trade, the foresighted druggist, naturally, will be minded to prepare more modernly, in brisk, in- viting ways, so that inevitably the most possible trade will be attracted and won to the store. Well does the druggist proceed when he cleans regularly his entire stocks, when he inventories regularly all of his lines, so that he will not only know just in what shape his entire store is, from a merchandise standpoint, but that, also, thereby, he will be impelled to push more certain lines, lines that certainly shouid ‘be pushed; so that, too, he will be prompted to eliminate, wherever desirable, slow-moving or poor-paying items, and, in place, order other articles, more systematically as required, so that, all around, the busi- ness here will be sure to perk up and make for general improvement. That is one way to help steer clear from the rocks. How many druggists, indeed, have been compelled to relinquish the business simply because they didn’t know their own stocks? Mr. Druggist, you can order the best merchandise for your stores, but if you neglect to display them properly; if you are disinclined to advertise them advantageously, attractively, you're going to be a loser, likely a very dis- appointed one, in almost every case. You are, assuredly, taking one wise step when you procure for your cus- tomers the best possible merchandise, then concordantly pricing your vari- ous lines reasonably, to proper profit. But, always, the customer or about-to- be customer, should know what he is getting. He must be told more about the goods he is or will be buying. Give more attention to both your exterior and interior displays. Con- sider, incidentally, what your com- petitors are doing; don’t be backward and hesitant, inclined also to view others in the business as just so many more hindrants to your own progress. The fact of the matter is that your every competitor should be your friend and a mighty helpful one he can be, too! Therefore, why will you not dis- cuss different problems with other druggists, occasionally, swapping ex- periences to mutual benefit, so that no one will be the loser? Another step, assuredly, towards keeping your books from showing too much red ink. Study more the window trims and interior arrangements presented by other druggists, and also in other busi- nesses, so that you will be inspired and guided to bring out improved in your store. When your display ar- rangements are neater, more timely, more impelling, more reason there be- ing for buying on the observer’s part, then, to ‘be sure, you will make for an increase in trade. It is the old story of going out for business, but you can go out for that business right in your own establishment. If your business has not been all that it could and should have been— and whose is, exactly—then it likely may be well for you to give thought to the matter of your store assistants. No matter how much the druggist him- self knows; no matter how much in- terested and enthusiastic the druggist himself is, it certainly is expedient that the store assistants really be assistants, that they be co-operators in every sense of the word; that they be inter- ested and enthusiastic in you and in your business—else they’re out of place in your store. Question: How many of your assistants now are peo- ple who like thoroughly their work? Do they all, incidentally, back up the store’s policy? It may easily enough be recalled where certain druggists who were par- ticularly conscientious and energetic, who knew quite a bit of their work, and who gave a goodly amount of their time to the drug business, who nevertheless failed, simply ‘because these men had not surrounded them- selves with individuals who could real- ly help them to succeed. Many times, oh, so many times, an enterprising and hard-working druggist’s efforts are neutralized by some assistant, well- meaning though this assistant may be. How close, incidentally, to the assist- ant is the druggist? What is the pro- prietor doing to instruct and encour- age his store force? Has he, also, seen to it that he has procured individuals who were really in the business to stay, who intended to progress in his own business? Certainly the druggist does not do well when he lets his as- sistants shift too much for themselves, so to speak. When the owner does his best to inspire the store force, then you can ‘be assured that store force will exert more efforts, and more in- telligently, to the ultimate good of everyone concerned, and particularly in the interest of the business. Before being influenced to sell your own drug store, wait just a little. De- termine whether or not you yourself can make the business pay, instead of proffering this opportunity to perhaps some very eager individual. Decide on just what needed measures to take; get the ideas and suggestions from friends, other drug stores, from trade papers, from advertisements. Speaking about advertisements, incidentally, just how much advertising has the losing drug store done? None at all? Be not surprised then when your business is not all jake. Be not surprised when you have then difficult going. ‘Be not surprised when for your efforts then you have very little to show. Why not, therefore, run a trial ad- vertisement, getting help and sugges- tions from your local newspaper pub- lisher? Results may prove decidedly revelatory, and also may prove a turn- ing point in your career. Just how many drug stores, indeed, have been kept away from the rocks through the element of advertising? And just how many of them have succeeded by rea- son of same? Hesitate now before letting go of your drug store simply because it is not paying as it should. Certainly it is not always wise and necessary to wait for a successor to make a busi- ness succeed. Many times an anxious and failing seller could do it himself. Frank V. Faulhaber. —_2-+___ All worthy life is harnessed up to work. It is held in with checks, load- ed down with weights of responsibility and anxiety. Blessed are they who, having learned the secret of being content with such things as they have, find their chief satisfaction in faithful service. When On Your Way, See Onaway. Onaway, March 18—But few people are aware of the activities of the Mich- igan Bell Telephone Co. through Ona- way and vicinity during the past winter. The work performed has been very unusual and somewhat experimental, inasmuch as the cold winter months have ‘heretofore been considered un- favorable for construction work. However, the project mentioned in- cludes a very complete telephone line from Onaway to Indian River and thence, eventually, to Pellston. The explanation given for perform- ing this work during such severe weather is, ‘first, to have the service available for resorters this coming season, and second, to provide and give employment to local help during a per- iod of the year when work is some- what scarce, which has been especially true during the past few months. The company is to be commended for employing practically all local help, consisting of laborers and a lot of farmers whose lands the lines traverse and from whom right-of-way has been purchased. Cutting and clearing right- of-ways, requiring the use of many teams and tractors as well as trucks, has put a lot of money in circulation, estimated at a good many thousand dollars, which directly and indirectly reaches all the places of business in this vicinity. The efficiency men under whose supervision this work has been per- formed are C. G. Harris, W. B. Nack- enburg and J. W. Kolbow, who kindly furnish the information explaining in detail the efforts required and the ma- terial used necessary to. build such a complete telephone system. A total of 3,500 rods of right-of-way had to be brushed out and cleared. There were 900 holes made, of which less than 600 could tbe drilled with the big power drilling machine; 325 holes had to be blasted owing to the rocky formation of the soil, requiring from one to three sticks of dynamite to each hole or ever more in stubborn cases. From ten to twelve men were kept putting down holes, divided into crews of four men each together with the aid of a team or truck. About 900 poles were set averaging a distance apart of 130 feet. The taller poles being forty-five feet in length were sunken to a depth of seven and one-half feet, while the twenty- five foot poles were five feet down. Procuring poles of this nature and dimensions is not an easy matter com- pared with former years. Until re- cently the swamps of Michigan fur- nished in large quantities cedar poles of excellent quality and_ sufficiently long for any undertaking and trainload shipments were made up until recent years. Now conditions have reversed. It is surprising to learn that the poles required for the above named project were. Southern yellow pine from Mississippi or Alabama and thorough- ly creasoted by a penetration system, preserving them for a good many years. Each pole will carry one cross-arm and ten copper wires, making up five circuits, allowing ten persons to talk at a time. Following the completion of the pole-setting will come the wire string- ing crews, thus ending a task which early last fall was somewhat of a speculation as to the probable out- come Or possibility of completion. Deep snow retarded the work. On the other hand it assisted in preventing the freezing of the ground. Modern methods and the assistance of perfected powerful machinery, to- gether with an abundance of dynamite, perform wonders and_ obviate the necessity of endless hand lab lame backs. —— one eae Renee eee — re Senet te sh I ie HON 27 March 19, 1930 MICHIGAN TRADESMAN Here is another accomplishment in himself, he and his partner made ane WHOLESALE DRUG PRICE CURRENT another direction: Claude F. Palmer, of the friends from whom they might geologist, who has spent two sum- expect work. These friends were Prices quoted are nominal, based on market the day of issue. mers in Onaway, during which time feacd that tie bee Buciicss had ae a 1 35@1 60 Belladonna _.____ @1 44 2 intances and ; Acide oe Benzoin .._______ @2 28 he has formed many acquaintances ly _ been set up, and a tactful bid was made pore (Powa.)_. 10 @ 20 Cubebs --.__- y po 4 = Benzoin Gompd. @2 40 made numerous friends, left suddenly : no ee a ae Bigeron ———____ {ee 2 a os is for Florida last December for a six for orders. Galaga @ 4 Hemicck. pure-. 200@2 25 Cantharides —-. @2 52 weeks’ visit. Word is now received The first year was unexpectedly Cutric Sone uo “ Juniper Berries. 4 50@4 75 Caius ee bs - that he is on his return trip, traveling — successful. grb —o-s . - api: 2 Red Venet’n Am. “3 7 i assafras, true 22 , i Mart Jenkins has opened un a new appealed. 35¢ -----------_ @ 30 Sassafras, artil 781 os Nl cd eg 3 barber shop in the front of the Frank April 19, 1922—Supreme court of ae —— ee 7 aa = Whiting, bbl __ @ 4% Wilson building, newly furnished and Illinois affirmed the sentence. Mean- ek @ 90 Tany ..----- 7 00@7 25 Le. rae, 3 ee oe fitted. time, Greenberg had been arrested 63 Fish __2_2 ~~ =-- @ % Tar USP --___. 65@ 7 Rogers Prep. __ 2 80@3 00 Ray Bannon, former D. & M. agent : f had eaid 2 S10 anc Juniper ____.... 10@ 20 aurpentine, ne 38 &s has accepted a like position at Alpena, time and had eee a ee o Prickly Ash ____.. @ 1% wine ess 73@ ia ° s ¥ , f 2cte 4 . and the family has moved there. He is Nov. 17, 1925—Arrested ae picking leat . euein iscellaneous : 2 4 s H. De- ; cket. Still had not started serving r ntergreen, sweet Acetanalid _____ 57@ 7% ares here by ik Sienal ae aad Licorice So 60g 65 irch _..._.___ 3 00@3 25 Alum Se nue ne ; . : is sentence. ; 4 corice, powd. -. 60@ 70 Wintergreen, art 75@100 ium. powd and ee March 8, 1926—Forfeited $5,000 Worm Seed —___ 4 50@4 75 ee Sur 9@ 8 i : i : ormwood, oz. ____ 00 ; + Subni- A Business Man’s ae. bond rather than go to trial. pe Flowers , Pa wOad, Of @ aa. 2 25@2 5: A man whose days are easily worth Nov. 14, 1929—Rearrested. Cha aa Gray 5 @1 e roe Borax xtal pu o $250 each told me that he has found March 4, 1930—Convicted and sen- Chamomile Rom. @1 25 oe aay i. Fla —- > - li 10’ , st fi i : icarbonate ____ é larides, i 5 jobs for at least fifty ceca Oe et aaa io fram onc to ten years in the a. Bichromate. _~~~~ te sane -~: tee ° ren years, and that to fifty others he penitentiary. Now he has thirty days Acacia, Ist ______ MQ % tong aan aa, O08 vu has given advice that led them to find in which to file a bill of exceptions. sae. a oe ae o Chlorate, grand. 21@ 2g Cassia Buds __._ Bq 45 $ Cacia, Sorts ... 35 ‘ alee 4 Cloves t obs. =o 6 6 Chlorate, powd. 16@ ag. Vives _ 4u@ 56 ee ae : j i i > hesitate to pick a rose fearing SAN Powdered ie 60 Or Xtal 1i@ 24 -nalk Prepared. l4q@ 16 This man will let anyone into his Some hesitate to pick a ro: ae ee OW) 0@ 45 Cyaniag 30@ 90 Chloroform ___ 49@ 56 office who comes to him for help. He the thorn. Others turn back the thorn, aa ee cle: 4 e fodide | 4 06@4 28 coo Hydrate 1 20@1 5¢ isn’t sure why he does this; he was grip the stem and enjoy the perfume. Asafoetida. —. we @ a nae i Cocoa Butter” _ ey ov just made that way. A successful business is much like a camphor a 8 95 Sumas inal 350 0 — oe eine i S ses: or B S Guatae — 7 60 = : ! 40-10% I mention that so you may better bush of roses: there fees tang “ Guaiac, pow’d __ @ 70 Genpane “Powd. er iv understand the next few paragraphs. briers and unless we overcome the _ a gi = Roots Corrosive Sublm 2 25@2 3u : SU : > blossoms ino, powdered__ Cream ‘I’ Ce aad ce a diame Chee Com EE” GE Aten ug os See oe Se 7 S i XC at a distance.—Cleme . yrrh, powdere ood, powdered_ Oo Jetting 5 ways accustomed to doing one good except Opium, ‘powd. 21 00@21 £0 Calanue eere- cen a wee id, 15 deed each day, went into business for ments. Opium, gran. 21 00@21 50 Elecampane, pwd. 25@ 30 Emery, All Nos. le@ 15 Shelige (2) 2 aa 80 Gentian, powd. _ 20@ 30 Emery, Powdered @ 15 Shellac . 75 90 Ginger, African, Epsom Salts, bbls. @03\% Fragacante °O" ooGt tet 'Senaice: BQ & Evo Sau Ratan Sh Turpentine _-7" "G30 Ginger, Jamage, °@ § Htgot, powdered -. ge 00 BASE BALLS INDOOR BALLS TENNIS BALLS RACKET PRESSES VISORS GOLF BALLS MATCHED GOLF SETS Department, care of Grand Rapids WE WHOLESALE A. J. REACH and WRIGHT & DITSON SUMMER ATHLETIC EQUIPMENT PLAYGROUND BATS TEES GOLF WOOD CLUBS REGISTERED GOLF CLUBS CW oO Write for Catalogue and Net Price List. Write Promotion CW o Hazeltine & Perkins Drug Co. Michigan PLAYGROUND BALLS TENNIS RACKETS RACKET CASES GOLF BAGS STEEL SHAFT CLUBS Manistee Insecticides Arsenic 0. 08@ 20 Blue Vitriol, bbl. @ 08 Blue Vitriol, less 09% @17 Bordea. Mix Dry 12%@ 23 Hellebore, White powdered _..... 15@ 25 Insect Powder... 4734@ 60 Lead Arsenate, Po. 1314@27 Lime and Sulphur Dry ee 09@ 23 Paris Green ____ 264%4@46% Leaves Byehy 2 a powered @1 S Sage, % loose __ 40 Sage, powdered, Oils Almonds, Bitter, tue 7 50@7 75 Almonds, Bitter, artificial -—-- 3 00@3 35 Almonds, Sweet, tru e oo 1 50@1 80 Almonds, Sweet, imitation —... 1 00@1 25 Croton ......... 4 60@4 75 powdered _____ 6 3oldenseal, pow. 6 00@6 50 Ipecac, powd. __ 5 50@6 00 Licorice .. oO 40 Licorice, powd._. 2 30 Orris, powdered. 45@ 60 Poke, powdered__ 35@ 40 Rhubarb, powd __ S 00 Rosinwood, powd. 50 Sarsaparilla, Hond. ground -__..... @1 10 Sarsaparilla, Mexic. @ 60 Squills 85 Squillg, powdered 70@ 80 Tumeric, powd... 20@ 25 Valerian, powd.._ @1 00 Seeds Anise @ 35 Anise, powdered a. 40 Bird, 1s —.... wos (ae 17 Canary ... 10@ 16 Caraway, Po. 30 25@ 320 Cardamon _._.__ 2 oa" 15 Coriander pow. .40 30 25 Di ......... oS Fennell ......_. 385@ Biae %@ Flax, ground __ 9%@ Foenugreek, pwd. Hemp .._....... 8 Lobelia, powd. .. 1 Mustard, yellow 17 Mustard, black... Poppy 16 30 Gumee oo 1 50@1 75 Sabadilla —_..___ 45@ 60 Sunflower -_.-.. 12@ 18 Worm, American 30@ 40 Worm, Levant ~ 6 50@7 00 Tinctures Aconite -...___ pum 1 80 Aloee 2 1 56 Acafoetida -___-- @2 28 Arnica —_...... aoe @1 60 Flake, White _ 15@ 20 Formaldehyde, Ib. 12@ 35 Gelatine —....... Glassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. 02% Glauber Salts less 04 10 Glue, Brown -_.. 20@ 30 Glue, Brown Grd 16@ 232 Glue, White .... 27% 35 Glue, white grd. 25 35 Glycerine 19@ 40 Hong lg 95 OGitie 2 6 45@7 00 Tocoform ..... -- 8 G8 30 Lead Acetate __ 20@ 30 Mace 22200 @1 50 Mace powdered_ @1 60 Menthol 7 00@8 00 Morphine --_. 18 58@14 33 Nus Vomica .... @ Nux Vomica, pow. 16@ Pepper, black, pow 57@ 70 Pepper, White, pw. 75@ 85 Pitch, Burgudry. 20@ 26 Quassia .....0. 13@ Quinine, 5 oz. cans @ Rochelle Salts _. 28@ 35 Sacharine ._.... 3 60@375 Salt Peter ..... LU@ 32 Seidlitz Mixture 30@ 40 Soap, green ... 15@ 30 Soap mott cast — @ 26 Soap, white Castile, case ...-........ @15 00 Soap, white Castile less, per bar .. @1 60 Soda Ash -...... 22 10 Soda Bicarbonate 3% 10 Soda, Sal .... 02% 08 Spirits Camphor Sulphur, rol} __ Sulphur, Subl. .. 4%@ 10 Tamarinds ...... 2@ 35 Tartar Emetic .. eo 76 Turpentine, Ven. 5 76 Vanilla Ex. pure 1 50@2 00 Vanilla Ex. pure 2 25@2 60 Zino Sulphate -. 06@ 11 MICHIGAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues == == =a — ADVANCED DECLINED Spices : Smoked Hams Lard AMMONIA Kaffe Hag, 12 1-lb. Strawberries Parsons, 64 oz. MICA AXLE GREASE y eS 4 65 4 (ob fo 6 25 10 lb. pails, per doz. 9 40 15 lb. pails, per doz. 12 60 25 Ib. pails, per doz. 19 15 25 lb. pails, per doz. 19 15 APPLE BUTTER Quaker, 24-21 oz., doz. 2 15 Quaker, 12-38 0z., doz. 2 40 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Royal, 10c, doz. ~----- 95 Royal, 4 oz, doz. __-_ 1 85 Royal, 6 oz., doz. ---- 2 Royal, 12 oz., Royal, 5 1 Calumet, Calumet, Calumet, Calumet, ; : Calumet, 10 lb., doz. 18 60 Rumford, 10c, per doz. 95 Rumford. 8 oz., doz. 1 85 Rum/‘ord, 12 oz.. doz. 2 40 Rumford, 5 Ib.. doz. 12 50 K. C. Brand er case 10c size, 4 doz. ---..- 3 70 15¢ size, 4 doz. -..- 6 60 20c size, 4 doz. ~--.-. 7 20 25e size. 4 doz. -..-.- 9 20 60c size, 2 doz. -----. 8 80 80c size. 1 doz. ------ 6 85 10 lb. size, % doz. --.. 6 75 BLEACHER CLEANSER Lizzie, 16 oz., 12s ---- 2 15 BLUING Am. Ball,36-1 0z.,cart. Quaker, 1% oz.. Non- freeze, dozen ------ 85 Boy Blue, 36s, per cs. 2 70 Perfumed Bluing Lizette, 4 0z., 12s - 8 Lizette, 4 oz., 24s -.15 Lizette, 10 oz., 12s -- 1 30 Lizette, 10 oz., 24s -. 2 BEANS and PEAS 100 Pinto Beans’ ---.-. -- 9 25 Red Kdney Beans -- 9 75 White H’d P. Beans 7 - Black Eye Beans -- 16 00 Split Peas, Yellow -. 8 00 Split Peas, Green ---. 9 00 Scotch Peas __-----.-. 7 00 BURNERS Queen Ann, No. 1 and Om ooo 1 36 White Flame, No. 1 and 2, doz. —....__. 2 35 - BOTTLE CAPS Dbl. Lacguor, 1 gross pkg., per gross ------ BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 86 18 pkg., per gross ---. 16 Pep. No. 224 ___----- 10 Pep, No. 202 --..---- 00 Krumbles, No. 424 _.- 2 70 _-Bran Flakes, No. 624 2 45 Bran Flakes, No. 602 1 50 Rice Krispies, 6 oz. -- 2 70 Rice Krispies, 1 oz. -- 1 10 Cans 30 All Bran, 16 oz. __-.. 2 25 All Bran, 10 oz, ------ 2 70 All Bran, % oz. -_.. 2 00 Post Brands. Grape-Nuts, 249 -.--__ 3 80 Grape-Nuts, 100s -... 2 75 Instant Postum, No. 8 5 40 Instant Postum, No. 10 4 50 Postum Cereal, No. 0 2 25 Post Toasties. 368 -. 2 * 70 Post Toasties, 248 -. 2 Post’s Bran, 248 -... 2 Pills Bran, 128 -_.-... 1 90 Roman Meal, 12-2 tb.- 3 35 Cream Wheat, 18 -... 3 90 Cream Barley, 18 -... 3 40 Ralston Food, 18 Maple Flakes, 24 Rainbow Corn Fla., 36 2 50 Silver Flake Oats, 18s 1 40 Silver Flake Oats, 12s 2 25 90 lb. Jute Bulk Oats, ne 3 Ralston New Oata, 24 2 70 Ralston New Oata, 12 2 70 Shred. Wheat Bis., 36s 3 85 Shred. Wheat Bis., 72s 1 65 Triscuit, 248 ~......-.- 0 Wheatena, 188 -----.. 3 70 BROOMS Jewell, doz. ~---.----- Standard Parlor, 23 lb. 8 25 Fancy Parlor, 23 lb.-. 9 25 fx. Fancy Parlor 25 lb. 9 75 Ex. Fcy. Parlor 26 lb. ° _ Roy 2 Whisk, No. 3 --------- 2 75 BRUSHES Scrub Solid Back, 8 in. --.. 1 50 Solid Back, 1 in. -1 7 Pointed Ends -------- 1 25 Stove Shaker A No. 6) 0 — 2 00 Pecrions 2 60 Shoe . No. 4-0 --. Soo No. 220 2 3 00 BUTTER COLOR Dandelion ~.---..-.--- 2 85 CANDLES Electric Light, 40 lbs. 12.1 Plumber, 40 Ibs. ----- 12.8 Paraffine, 63 ~.----- -- 14% Paraffine, 12s -...--- 14% Wicking _....._ 40 Tudor, 6s. per box -- 30 CANNED FRUITS Hart Brand Apples No. 10 2 5 75 Blackberries No. 2 22 75 Pride of Michigan ---. 3 25 Cherries Mich. red, No. 10 ome 50 med, NO. 2 8 4 25 Pride of Mich. No. 2_. 3 65 Marcellus Rose -_--- 3 25 Special Pie ~...----___ 2 70 Whole White ~-___---- 3 10 Gooseberries No. 20) 8 00 a9 oz, glass 5 65 Pride of Mich. No. 2% 4 20 Plums Grand Duke, No. 2%__ 3 25 Yellow Eggs No. 244__ 3 25 Black Raspberries Ws ae cs as a 3 Pride of Mich. No. 2__ 3 25 Pride of Mich. No. 1_- 2 35 Red Raspberries 2 3 OO, 2 oe 25 mio. 2 3 75 Marcellus, No. 2 _____ 3 75 Pride of Mich. No. 2_. 4 25 INO. 2s 50 INO. 3 oe 3 00 Marcellus, No. 2 _____ 3 25 Pride of Mich. No. 2__ 3 75 CANNED FISH Clam Ch’der, 10% oz. 1 35 Clam Chowder, No. 2. 2 75 Clams, Steamed. No. 1 3 00 Clams, Minced, No. % 2 25 Finnan Haddie, 10 oz. 3 30 Clam Bouillon, 7 0z.. 2 50 Chicken Haddie, No. 1 2 75 Fish Flakes, small -. 1 35 Cod Fish Cake, 10 oz. 1 55 Cove Oysers, 5 oz. ~. 1 75 Lobster, No. %, Star 2 90 Shrimp, 1, wet ------ 2 00 Sard’s, % Oil, Key ~. 6 10 Sard's, % Oil, Key -- 5 75 Sardines, % Oil, k’less 4 75 Salmon, Red Alaska_. 3 35 Salmon, Med. ka 2 50 Alas Salmon, Pink, Alaska 1 95 Sardines, Im. \%, ea. 10@22 Sardines, » %, ea. 25 Sardines, Cal. -. 1 35@2 25 Tuna, %, Curtis, doz. 3 60 Tuna, 4s, Curtis, doz. 2 20 Tuna, % Blue Fin -. 2 25 Tuna, 1s, Curtis. doz. 7 00 CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Beef, No 1, Corned -_ Beef No. 1, Roast —- Beef, 2 oz., Qua., sli. Beef, 3% oz. Qua. sili. Beef, 5 oz., Am. Sliced Beef, No. 1, B’nut, sli. Beefsteak & Onions, s Chili Con Car., ls -.. Deviled Ham, %s -... Deviled Ham, ¥%s ---. Hamburg Steak & Onions, No. 1 ~...-. Potted Beef, 4 oz. .-__ 1 10 Potted Meat, % Libby 62 Potted Meat, % Libby 90 Potted Meat, % Qua. Potted Ham, Gen. % 1 465 Vienna Saus., No. % 1 45 Vienna Sausage, Qua. 95 © BO Go mm 8 RO Co DD HOOD wo o oo ~ on Veal Loaf, Medium -- 2 25 Baked Beans Campbells —--------..- 1 05 Quaker, 18 oz. --.-.- 95 ‘Fremont, No. 2 ..---- 1 25 Snider, No. 1 -------. 1 10 Snider, No. 2 ----. pede Van Camp. small -... 90 Van Camp, med. ---. 1 15 CANNED VEGETABLES Hart Brand Baked Beans Medium, Plain or Sau. 95 No. 10, Sauce -------- 6 50 Lima Beans Little Dot, No. 2 -_. 3 10 Little Quaker, No. 10-14 00 Little aneer No. 1.- : 95 Baby, No, 2 _....._.. 80 Baby, No. 7. 1 95 Pride of Mich. No. 1. 1 65 Marcellus, No. 10 ---. 8 75 Red Kidney Beans No, 10 2 6 50 ND. Bo ee 3 70 Noi: 2o 1 30 No.4 Loe 90 String Beans Little Dot, No. 2 ---. 3 Little Dot, No. 1 -_-- 2 50 Little Quaker, No. 1_. 2 Little Quaker, No. Choice Whole, No. Choice Whole No. Choice Whole, No. Cut, No. 10 oO, eo 2 Cot Ne. to 1 Pride of Mich. No. 2__ 1 75 Marcellus, No. 2 ____ 1 Marcellus, No. 10 __- 8 Wax Beans Little Dot, No. 2 _-.. 2 Little Dot, No. 1 ---_ 2 10 Little Quaker, No. 2_. 2 Little Quaker, No. 1__ 1 95 Choice Whole, No. Choice Whole, No. 2__ 2 60 Choice Whole, No. TRADESMAN Cut, No. 20 22 10 75 Cut No. 2 oo 21 Cat! No. 1 ee 1 45 Marcellus Cut, No. 10_ 8 50 Beets Small, No. 2% Etxra Small, No. 2 __ 3 00 Fancy Small No. 2 —-. 2 50 Pride of Michigan —. 2 25 Marcellus Cut, No. 10. 6 75 Marcel. Whole, No. 2% 1 85 Carrots Diced, No. 2 _.....-_- 1 40 Diced, No. 10 ~------- 7 50 Corn Golden Ban., No. 3_. 3 60 Golden Ban., No. Golden Ban., No. Little Dot, No. 2 ---. 1 80 Little Quaker, No. 2. 1 80 Little Quaker, No. 1. 1 45 Country, Gen., No. 1-_ 1 45 Country Gen. No. 2_. 1 80 Pride of Mich., No. 5. 5 20 Pride of Mich., No. 2_ 1 70 Pride of Mich., No. 1. 1 35 Marcellus, No. 5 -.-. 4 30 Marcellus, No. 2 --.. 1 40 Marcellus, No. 1 --.. 1 15 Fancy Crosby, No. 2_. 1 80 Fancy Crosby, No. 1_. 1 45 Peas Little Dot, No. 2 ~_._ 2 75 Little Dot, No. 1 --_. 1 90 Little Quaker, No. 10-12 50 Little Quaker, No. Little Quaker, No. 1_. 1 75 Sifted E. June, No. 10.10 35 Sifted E. June, No. 5... 5 75 Sifted E. June No. 2_. 2 00 Sifted E. June, No. 1__ 1 40 Belle of Hart, No. 2__ 2 00 Pride of Mich., No. 10_ Pride of Mich., No. 2__ 1 75 Gilman E. June, No. 2 1 40 Marcel., BE. June, No. 2 1 40 Marcel., E. June, No. 5 4 50 Marcel., E. Ju., No. 10 7 50 Templar E. Ju., No. 2.1 35 Templar E. Ju., No. 10 7 00 Pumpkin Marcellus, No. 2% _._ 1 40 Marcellus No. 2 _____ 115 Sauerkraut No: 4) ee 5 00 No: 26m oo 1 60 NO; 2) 1 25 Spinach No. 246 2 50 NO. 2 oe 1 90 Squash Boston, No. 3 ~_-----. 1 80 Succotash Golden Bantum, No. 2 2 75 Little Dot, No. 2 ~_.. 2 55 Little Quaker —~_____-_ 2 40 Pride of Michigan -__. 2 15 Tomatoes No, 40) 220 a 6 50 No. 2% 2 ee 2 35 No. 2 65 Pride of Mich., No. 2__ 1 50 CATSUP, Beech-Nut, small ___. 1 65 Lily of Valley, 14 oz... 2 26 Lily of Valley, % pint 1 66 50 Sniders, 8 oz. —~-.--... 1 Sniders, 16 oz. ~-.... 2 36 Quaker, 10 oz. --.... 1 35 Quaker, 14 oz. -_.____ 1 90 Quaker, Galon Glass 12 50 Quaker, Gallon Tin -. 8 50 CHILI SAUCE Snider, 16 oz. --.-..__ 3 15 Snider, 8 oz. ~.-_---_- 2 20 Lilly Valley, 8 oz. -. 2 25 Lilly Valley, 14 oz. -. 3 25 OYSTER COCKTAIL Sniders, 16 oz. 3 Sniders, 8 oz. CHEESE Roquefort Pimento, small tins 1 65 Wisconsin Daisy --_. 24 Wisconsin Flat -__.__ 4 New York June ___-_- 34 Sap Saco 2. 40 erick 25 Michigan Flats -_____ 23 Michigan Daisies ____ 23% Wisconsin Long Horn 24 [Imported Leyden ___. 28 1 lb. Limburger ______ 30 {mported Swiss -_____ 58 Kraft Pimento Loaf. 32 Kraft American Loaf 30 Kraft Brick Loaf ____ 30 Kraft Swiss Loaf ___ 37 Kraft Old Eng. Loaf 49 Kraft Pimento. % Ib. 2 40 Kraft American, % Ib. 2 40 Kraft Brick, % Ib. __ 2 40 Kraft Limburger, %lb. 2 40 Kraft Swiss, % Ib. .. 2 50 CHEWING GUM Adams Black Jack -... 65 Adams Bloodberry ----. ti Adams Dentyne .--.... 65 Adams Calif. Fruit -~. 65 Adams Sen Sen Beeman’s Pepsin --.--. 65 Beechnut Wintergreen. Beechnut Peppermint-_. Beechnut Spearmint -- Doublemint Peppermint, Wrigleys -. 65 Spearmint, Wrigleys -- 65 gaey. Bruit ooo 65 Krigleys P-K o.. 65 Zeno 4222 65 Teaperry —2 65 COCOA Droste’s Dutch, 1 lb._. 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % Ib. 2 35 Droste’s Dutch, 5 lb. 60 Chacolate Apples --.-. 4 50 Pastelles, No. 1 ---. 12 60 Pastelles, % Ib. -----_ 6 60 Pains De Cafe --.--.. 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles -__.. 2 15 1 lb. Rose Tin Bon Bons 220 8 00 7 oz. Rose Tin Bon Bons oo 13 oz. Creme De Cara- Que) Ge 13 20 12 oz. Rosaces -_-.--- 10 80 1% lb. Rosaces -.._---- 7 80 % Ib. Pastelles -__... 3 40 Langnes De Chats -. 4 80 CHOCOLATE Baker, Caracas, %s ---- 37 Baker, Caracas, 4s -.-. 35 SLOTHES LINE Kemp, 50 ft. -__ 2 00@2 25 Twisted Cotton, BO ft.) 2 3 50@4 00 Braided, 50 ft. -.._-__ 2 25 Sash Cord ______ 2 85@3 00 COFFEE ROASTED Lee & Cady 1 Ib. Package Melrose oe 20 ae BO Edberty: 20 ee 18 Quaxer 2. 33 Nedrow 32 Morton House -.---- 40 Bene) 22 es 31 Royal Club 27 dmperial oo 41 Masestic o.oo 36 Boston Breakfast Blend 29 McLaughlin’s Kept-Fresh Coffee Extracts M. Y., per 100 __.___ Frank’s 50 pkgs. -. 4 25 Hummel’s 50 1 Ib. 10% CONDENSED MILK 7 Leader, 4 doz. _..___ 00 Eagle, 4 doz. —......_ 9 00 MILK COMPOUND Hebe, Tall, 4 doz. -.. 4 50 Hebe, Baby, 8 doz. __ 4 40 Carolene, Tall, 4 doz. 3 80 Carolene, Raby -....- 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. __ 3 90 Quaker, Baby, 2 doz. 3 80 Quaker, Gallon, % doz. 3 80 Carnation, Tall, 4 doz. 4 35 Carnation, Baby, 8 dz. 4 25 Oatman’s Dundee, Tall 4 35 Oatman’s D’dee, Baby 4 cd Every Day, Tall .___ 4 25 Every Day, Baby ... 4 25 Pet; Wa 22 4 35 Pet, Baby, 8 oz. -... 4 25 Borden’s Tall _...._._ 4 35 Borden’s Baby -..._. 4 25 CIGARS Asredaia. 2. 35 00 Havana Sweets ____. 35 00 Hemeter Champion_. 37 50 Canadian Club ______ 35 On Robert Emmett -... 75 00 Tom Moore Monarch 76 00 Webster Cadillac ___. 75 60 Webster Astor Foil__ 75 00 Webster Knickbocker 95 00 Webster Albany Foil 95 00 Bering Apollos ______ 95 00 Bering Palmitas -. 115 00 March 19, 1930 Bering Diplomatica 115 00 Bering Delioses ____ 120 00 Bering Favorita .._. 135 vv Bering Albas ______ 1du uy CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 18 Horehound Stick, 5e _. 18 Mixed Cand Kindergarten . Leader eee ae i: French Creams ________ 14 Paris Creams __________ 16 Grocers: 2205 11 Fancy Mixture ________ 17 Fancy Chocolates : 5 lb. boxes Bittersweets, Ass’ted 1 15 Milk Chocolate A A 1 75 Nibble Sticks __.... 17 Chocolate Nut Rolls _ i He Magnolia Choc ______ 1 45 Bon Ton Choc. ______ 1 50 ’ Gum D dnigg a Drons Pats Chainpion Gums ______ 16 Challenge Gums ______ 14 Jelly Strings __.. 18 Lozenges Pails A. A. Pep. Lozenges __ 15 A. A. Pink Lozenges __ 13 A. A. Choz. Lozenges... 15 Motto Hearts ___.___ 19 Malted Milk Lozenges __ 21 Hard Goods Pails Lemon Drops eS 9 O, F. Horehound dps. Anise Squares 7” 3 Peanut Squares _______ 17 Cough Dro Putnam’s _______ . oe r 33 Smith Bros, .______._ 1 60 ciudena | 2 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 85 4 oz. pkg., 48s, case 3 40 Pineapple Pee e e@ Fudge ______ Italian Bon Bons ______ Vv Banquet Cream Mints_ 23 Silver King M Mallows 1 1 i 5 Handy Packages, 12-10c x0 COUPON Books 50 Economic Srade 3 50 100 Economic Brade 4 50 500 Economic grade 20 0v 1000 Economic Rrade 37 5v Where 1,000 books are ordered at a time. special- ly printed front cover is furnished withovt charge. CREAM OF TARTAR 6 Ib. boxes ____._ 43 DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated Choice ____ 22 Evaporated, Fancy ____ 23 Evaporated, Slabs _____ 18 Citron 10 1b: box 2 40 Currants Packages, 14 oz. oon eS Greek, Bulk, Ib. ______ 18 Dates Dromedary, 36s ______ 6 75 Peaches Evap. Choice __________ 19 Peel Lemon, American _____ 30 Orange, American ___._ 30 Raisins Seeded, bulk ________ 08 Thompson's s’dless blk 07% Thompson's seedless, MOMs ss 0 Seeded, 15 oz, ____.___ _ California Prunes , 25 lb. boxes__@15 . boxes__.@16 . boxes._.@17 . boxes__@18 . boxes__@19 - boxes__.@29 Hominy Pearl, 100 lb. sacks __ 3 50 Macaroni Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 Bulk Goods Elbow, 20 Ib. ______ 7@8% Egg Noodle, 10 Ibs. __ 14 Pearl Barley en eawawen men 6 Chester a meena pee PS shea % | March 19, 1930 0000 2 7 00 Barley Grits -~-------- 5 00 Sage East India ------------ 10 Tapioca Pearl. 100 lb.: sacks --: 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant -- 3 50 Jiffy Punch 3 doz. Carton -------- 2 25 Assorted flavors. FLOUR Vv. C. Milling Co. Brands Lily White --.-------- 8 30 Harvest Queen ------ 7 50 Yes Ma’am Graham, S05 22 2 20 FRUIT CANS Mason F. O. B. Grand Rapids Half pint ----.------- 7 50 One pint ------ ut 18 One quart ------ 9 16 Half gallon ---------- 12 15 Ideal Glass Top Half pint ----- eee 00 One pint —------------ 9 30 One quart --~----.-- 11 «15 Half gallon ---------- 15 40 GELATINE Jell-O, 3 doz. -----.-- 2 85 Minute, 3 doz. ------ 4 05 Plymouth, White ---- 1 55 Quaker, 3 doz. ------ 2 25 JELLY AND PRESERVES Pure, 30 lb. pails ---- 3 30 Imitation, 30 lb. pails 1 85 Pure, 6 oz., Asst., doz. 90 Pure Pres., 16 0z., dz. 2 40 JELLY GLASSES 8 oz.. per doz. OLEOMARGARINE Van Westenbrugge Brands Nucoa, 1 Ib. ---------- 21 Nucoa, 2 and 5 Ib. --- 20% Wilson & Co.’s Brands Oleo Certioed — 24 Nat 2 18 Special Roll ----------- 19 MATCHES Suan, 144 (2. 3 7 Diamond, 144 box ---. 47 Searchlight, 144 box-- 4 71 Ohio Red Label, 144 bx 4 20 Ohio Blue Tip, 144 box 5 00 Ohio Blue Tip. 720-1c 4 00 *Reliable, 144 ------- 3 90 *Rederal, 144 -------- 4 75 Safety Matches Quaker, 5 gro. case_-- 4 25 NUTS—Whole Almor.ds, Tarragona_- = Brazil, New -------- Fancy Mixed -------- 24 Filberts, Sicily ------ 22 Peanuts, Vir. Roasted 11 Peanuts, Jumbo, std. 13 Pecans, 3, star ------ 25 Pecans, Jumbo ------ 40 Pecans, Mammoth -- 50 Walnuts, Cal. _--- 27@29 Hickory 2. 07 Salted Peanuts Fancy, No. 1 ---------- 14 Shelled Almonds Salted -------- 95 Peanuts, Spanish 125 Ib. bags ----- Filberts -_--------- Pecans Salted Walnuts Burdo MINCE MEAT None Such, 4 doz. --- 6 47 Quaker, 3 doz. case -- 3 50 Libby. Kegs, wet, Ib. 22 OLIVES 4 oz. Jar, Plain, doz. 1 10 oz. Jar, Plain, doz. 2 14 oz. Jar, Plain, doz. 4 Pint Jars, Plain, doz. 2 Quart Jars, Plain, doz. 5 1 Gal. Glass Jugs, Pla. 1 5 Gal. Kegs, each 7 3% oz. Jar, Stuff., doz. 1 6 oz. Jar, Stuffed, doz. 2 35 9% oz. Jar, Stuff., doz. 3 75 1 Gal. Jugs, Stuff., dz. 2 50 PARIS GREEN ne 34 SS 283 and 6s -------------- a0 PEANUT BUTTER Bel Car-Mo Brand 24.1010; Ting 2203 8 oz., 2 doz. in case —___ 15. ib: pails ......-. ao 25 lb. pails —_ PETROLEUM PRODUCTS From Tank Wagon Red Crown Gasoline _. 19.7 Red Crown Ethyl --.. 22.7 Solite Gasoline 22.7 in tron Barrels Perfection Kerosine -. 14.6 Gas Machine Gasoline 38.1 Vv. M. & P. Naphtha__ 18.8 1SO-VIS MOTOR OILS In tron Barrels Rien 2 17.1 Medium 22.0020 771 PICAWY 200 77.1 Hix; Heavy 02 77.1 larine tron Barrels Pight 220 65.1 Medium 200 65.1 PRCA 65.1 Special heavy —-.-.--- 65.1 Extra heavy —-.--_-.. 65.1 Polarine ‘HY? 2.00. 65.1 Tranmission Oi] -_--_ 65.1 Finol, 4 oz. cans, doz. 1 50 Finol, 8 oz. cans, doz. 2 30 Parowax, 100 Ib. --_. 8.3 Parowax, 40, 1 ib. _. 8.55 Parowax, 20, 1 Ib. -_ 8.8 Semdac, 12 pt. cans 3 00 Semdac, 12 at. cans 5 00 PICKLES Medium Sour 5 gallon, 400 count -_ 4 75 Sweet Small 16 Gallon, 2250 ~_____ 27 00 5 Gallon, 760 ___.____ 9 75 Dill) Pickles Gal. 40 to Tin, doz.__. 10 25 No. 2% Vine 2.8 2 26 32 oz. Glass Picked. 2 7§ 32 oz. Glass Thrown 2 40 Dill Pickles Bulk 5 Gal., 200 16 Gal, 6b0- 11 25 45 Gal. 1200 —_.-____ 30 00 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 65 Torpedo, per doz. -... 2 25 Tubs, 60 Count, fy. fat 5 50 POTASH Babbitt’s, 2 doz. --.. 2 75 FRESH MEATS Beef ee Top Steres & Heif. -_-. 23 Good St’rs & H’f 154%@21 Med. Steers & Heif. -- 18 Com. Steers & Heif. -= 16 Veal Op ee 21 Geet 22 19 Medium 2.2.0.0 16 Lamb Spring Lamb ---------- 22 Good ...._ = = 18 Good: 222 oe 14 Megtum 2.22200 13 WoO 6 11 Pork Eoin, med. 2 22 Butts (22000 21 Shomoers 2. 17 Soarerips ._......-...... 16 Neck bones ----------- 07 Trimmings ------------ 13 MICHIGAN PROVISIONS Barreled Pork Clear Back _. 25 00@28 00 Short Cut Clear26 00@29 00 Dry Salt Meats D S Bellies -. 18-20@18-16 Lard Pure in tierces ~_____ 11% Ib. tubs ---_-advance %4 50 Ib. tubs -.._-advance % 20 Ib. pails _.__.advance % 10 lb. pails _._.-.advance % 5 Ib. pails _._.advance 1 3 lb. pails ___.advance 1 Compound tierces -__. 114% Compound, tubs -_-_. 12 Suasages Bologna 220: 18 Hiver 2 18 Krankfort 225.0 21 Pore 2 31 Veal 2 ee 19 Tongue, Jellied .._____ 35 Headcheese -__.._______ 18 Smoked Meats Hams, Cer. 14-16 Ib. @26 Hams, Cert., Skinned T6-f8 ID. @26 Ham. dried beef cn eee 42 ornia Hams _. 1 Picnic Boiled oe dams —.__.-_. 20 @25 Boiled Hams _______ @41 Minced Hams ______ 2 @20 Bacon 4/6 Cert. 24 @32 Beef Boneless, rump 28 00@36 00 Rump, new __ 29 00@35 00 a Liver COe Cale 5 Pork 0 10 RICE Fancy Blue Rose ____ 05 Wancy Head _. a RUSKS Dutch Tea Rusk Co. Brand. 36 rolls, per case ____ 4 25 18 rolls, per case ____ 2 25 12 rolls, per case ____ 1 50 12 cartons, per case __ 18 cartons, per case __ 2 65 36 cartons, per case __ 5 00 SALERATUS Arm and Hammer __ 3 75 SAL SODA Granulated, 60 Ibs. cs. 1 35 Granulated, 18-2% Ib. packages —._________ 1 00 COD FISH Middiew 2260 20 Tablets, % Ib. Pure __ 19% dom 1 40 Wood boxes, Pure __ 30 Whole €od .. 11% HERRING Holland Herring Mixed, Kegs ________ 90 Mixed, half bbls. ____ 9 75 Mixed, bbls. —.______ 17 50 Milkers, Kegs ______ 1 00 Milkers, half bbls. __ 9 75 Milkers, bbls. 18 50 K K K K Norway __ 19 50 S tb. vaile 1 40 Cut Eunch | 1 50 Boned, 10 lb. boxes __ 16 Lake Herring % Bbl., 100 Ibs. ____ 6 50 Mackeral Tubs, 60 Count, fy. fat 6 00 Pails, 10 Ib. Fancy fat 1 50 White Fish Med. Fancy, 100 Ib. 13 00 TRADESMAN SHOE BLACKENING 2 in 1, Paste, doz. -.. 1 35 B. Z. Combination, dz. 1 35 Dri-Foot, doz. Bixbys, Dozz. Shinola, doz. STOVE POLISH Blackne, per doz. -_ Black Silk Liquid, dz. Black Silk Paste, doz. Enameline Paste. doz. Enameline Liquid, dz. E. Z. Liquid, per doz. Radium, per doz. ___- Rising Sun, per doz. 654 Stove Enamel, dz. DO et et et et tt tt wo Vulcanol, No. 5, doz. 95 Vulcanol, No. 10, doz. 1 35 Stovoil, per doz. -.. 3 00 SALT Colonial, 24, 2 Ib. ---. 95 Colonial, 36-14% —-_-_.- 1 25 Colonial, Iodized, 24-2 1 50 Med. No. 1 a 2 So Bbls. Med. No. 1, 100 lb. bk. 9 Farmer Spec., 70 Ib. 3 Packers Meat, 50 Ib. 57 Crushed Rock for ice cream, 100 Ib., each Si Butter Salt, 280 lb. bbl.4 24 Block, 5@ tb, .- 40 Baker Salt, 280 Ib. bbl. 4 10 24, 10 lb., per bale -__. 2 45 50. 3 Ib., per bale -___ 2 85 28 bl. bags, Table _.__. 42 Old Hickory, Smoked, 6-10 lb. 4 Free Run’g, 32 26 oz. 2 40 Five case lots ------ 30 TIodized, 32, 26 oz. -- 2 40 Five case lots -_---- 2 30 BORAX Twenty Mule Team 24, 1 Ib. packages -- 3 25 48, 10 oz. packages -- 4 35 96, % oz. packages -_ 4 00 SOAP Am. Family, 100 box Srystal White, 100 -_ Big Jack, 60s —....__ Fels Naptha, 100 box 5 50 Flake White, 10 box 4 15 Grdma White Na. 10s 3 75 > eo np o Jap Rose, 100 box -__. 7 85 Fairy, 100 box —-_____ 4 00 Palm Olive, 144 box 10 50 Lava, 100 box __------ 4 90 Octagon, 120 -_------ 5 00 Pummo, 100 box ---- 4 85 Sweetheart, 100 box -_ 5 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 lige. 3 5v Trilby Soap, 100, 10c 7 25 Williams Barber Bar, 9s 50 Williams Mug, per doz. 48 CLEANSERS \ Fe ne, \ ef ; peeeney ets eer 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 18s, box 1 90 Bon Ami Cake, 18s --1 62% Bee 85 Climaline, 4 doz. 4 20 Grandma, 100, 5c ~-_. 3 50 Grandma, 24 Large -. 3 50 Gold Dust, 100s _----- 4 00 Gold Dust, 12 Large 3 20 Golden Rod, 24 ------ 4 25 La France Laun., 4 dz. 3 60 Old Dutch Clean, 4 dz. 3 40 Octagon, 968 .....___ 91 Ringo. 406 2200 3 20 Rinso,° 248 2... Rub No More, 100, 10 Of Rub No More, 20 Lg. 4 00 a Cleanser, 48, OF. oo 85 Sani Flush, 1 doz. -. 2 25 Sapolio, 3 doz. ------ 15 Soapine, 100, 12 oz. _ 6 40 Snowboy, 100, 10 oz. 4 00 Snowboy, 12 Large -. 2 65 Speedee, 3 doz. —-_---- 7 20 Sunbrite, 50s .____._. 2 10 Wyandote, 48 -------- q 4 75 Wyandot Deterg’s, 24s 2 75 SPICES Whole Spices Allspice, Jamaica @4o Cloves, Zanzibar M50 Cassia, Canton ------ aa?: Cassia, 5c pkege.. doz. en Ginger, African —____ @ Ginger, Cochin __ Mace, Penang = Mixed, No. 1 _.._..... @ Mixed, 5c pkgs., doz. @45 Nutmegs, 70@90 _.... @59 Nutmegs. 105-110 _. @59 Pepper, Black @50 Pure Ground in Bulk Allspice, Jamaica _._.. @40 Cloves, Zanzibar @53 Cassia. Canton - __.__ @28 Ginger, Corkin -___- @35 Mustard ....0 @32 Mace, Penang __---_ 1 39 Pepper, Black - —o8 Gao Notmmegs @50 Pepper, White -_____ @s80 Pepper, Cayenne ___. @37 Paprika, Spanish ___. @45 Seasoning €hili Powder, 15c __.. 1 35 Celery Salt, 3 oz. _... 95 Same 2 of. 2 90 Onion Sale 1 35 Garvie oo 1 35 Ronelty, 334 02. _.. 2:25 Kitchen Bouquet —-__. 4 50 Laurel Leaves —_-_-- 20 Marjoram, 1 oz. —___- 9¢e Savory, I oz. ........ ss 9G Thyme, I oz. —_ _ 90 Tumeric, 2% oz. ._.. 90 STARCH Corn Kingsford, 40 Ibs. _. 11% Powdered, bags ___. 4 50 Argo, 48, 1 Ib. pkgs. 3 60 Cream, 48-1 Quaker, 40-1 rs oo °o Gloss Argo, 48, 1 lb. pkgs. 3 60 Argo, 12, 3 lb. pkgs. 2 62 Argo, 8 5 lb pkgs. -_ 2 97 Silver Gloss, .8, ls _. 11% Elastic, 64 pkgs. -... 5 35 Teer, 48-1) _ 3 30 Tizer. 50 Ibs. 06 SYRUP Corn Blue Karo, No. 1% _. 3 77 Blue Karo, No. 5, 1 dz. 3 91 Blue Karo, No. 10 _. 3 71 Red Karo, No. 1% __ 8 06 Red Karo, No. 5, 1 dz. 4 29 Red Karo, No. 10 __ 4 01 Imit. Maple Flavor %range, No. 1%, 2 dz. 3 25 Orange, No. 5, 1 doz. 4 99 Maple and Cane Kanuck, per gal. 1 60 Kanuck, 5 gal. can _. 6 50 Maple Michigan, per gal. _. 2 75 Welchs, per gal. -... 3 26 COOKING OIL Mazola Pints. 2 dow, .__._.__ 6 75 Quarts. I dos, ....... 6 25 Half Gallons, 1 doz. — 11 76 Gallons. % doz. -__ 11 30 TABLE SAUCES Lea & Perrin, large-. 6 00 Lea & Perrin, small._ 3 3§ Pepper 16 Royal Mint ___........ 2 40 Tobasco, 2 oz. -.------ 423 Sho You, 9 oz., doz, 2 235 A-}, large —._.__.... 75 Al melt 3 15 Caper. 2 os. ___.__.._.. § TEA Japan Medium —..________.. pep be Chotee 37@52 Hance 52@61 Ne. I Nibble 54 1 TM. pkg. Sifting ------- 14 Choice Fancy Ceylon Pekoe, medium -------- 57 English Breakfast Congou, Medium ------ 28 Congou, Choice -._._ 35@36 Congou, Fancy -.-. 42@43 TWINE Coton, 3 ply cone -.... 40 Cotton, 3 ply Balls -_.. 42 Wool, 6 nly 2 i 5S VINEGAR Cider, 40 Grain 28 White Wine, 80 grain__ 26 White Wine, 40 grain. 19 WICKING No. 0, per gross No. 1, per gross No. 2, per gross __ No. 3. per gross Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 50 Rochester, No. 3, doz. 2 00 Rayo, per doz. Tt WOODENWARE Baskets Bushels, narrow band, wire handles Bushels, narrow band, wood handles ______ 1 80 Market, drop handle__ 90 Market, single handle. 95 Market, extra _ 1 60 Splint, large 8 50 Splint. medium _.__. 7 50 Splint, small _.._. 6 59 Churns Barrel, 5 gal., each __ 2 40 Barrel, 10 gal., each__ 2 55 3 to 6 gal., per gal. __ 16 Pails 10 qt. Galvanized ____ 2 60 14 qt. Galvanized ____ 12 qt. Flaring Gal. Jr. 0 2 12 qt. Galvanized __ 2 85 3 l 5 f¢ at. Tin Datky 4 00 Traps Mouse, Wood, 4 holes. 60 Mouse, wood, 6 holes. 70 Mouse, tin, 5 holes __ 65 Hat, wood 1 00 Rat. springs 1 00 Mouse, spring _______ 30 Tubs Large Galvanized ____ 8 75 Medium Galvanized __ 7 75 Small Galvanized ___ 6 75 Washboards Banner, Globe ________ 5 50 rass, single __..._ 6 25 Glass. single _________ 6 00 Double Peerless ______ 8 50 Single Peerless ______ 7 50 Northern Queen ______ 5 50 Universal < 7 26 : Wood Bowls 13 in. Butter 5 00 15 in. Butter 9 00 17 in. Butter 18 00 39 In. Butter 25 00 WRAPPING PAPER Fibre, Manila, white 06 No. 1 Fibre oe Butchers DF___ 06 Kraft 07% Kraft Stripe 09% : YEAST CAKE ‘Magic, 3 doz. 2 70 Sunlight, 3 doz. ______ 2 70 sunlight, 1% doz. ___1 35 Yeast Foam, 3 doz. __ 2 70 east Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz. 30 30 MICHIGAN TRADESMAN March 19, 1930 Making Bottom Chuck Roll The bottom chuck roll affords attractive pot roasts of convenient size to meet the demands of the aver- age household purchaser. 1. Roll boneless bottom chuck into shape, smooth 2. Tie securely completing the bottom side out, making the rib side the face of the roll. 3. Convenient-sized pot roast cut from the bottom chuck roll. Making Small “7” Steaks from the Top Chuck The small “7” steaks are about one-half the size of the large ‘‘7”’ steaks. These are of handy size and fill the demand for small steaks. 4. Cut small ‘‘7’’ steaks from the top chuck, blade bone left in, ~ a ' March 19, 1930 Unless You Save You Surely Go Broke. (Continued from page 20) chain units they formerly managed.” There is much in that information and comment. First, let me say that wakeful chain merchants are not blind to their own weak spots. They have, as a class, gone far, not because but in spite of such weakness. They know that well enough and the best ones are relentlessly trying to remedy these conditions. They are quite frank, also, to say that not all chain merchants are high grade or successful, any more than are all individual merchants. A buyer for the perishables depart- ment of a large chain told me only yesterday that he felt that any able re- tailer could prosper beside a chain unit. But he commented on their lack of at- tractive displays, especially in his own Jine—perishables. “You see,’ he said, “our managers keep good displays be- cause they have to do that to hold their jobs. They must have every- thing shipshape by a certain time every morning. But the individual grocer has no boss. He can poke around un- til 4 p. m. smoking cigarettes—and his store reflects such habits.” Let the grocer put on that shoe if it fits him. Then let him reflect that he must apply self-discipline if he is going to keep his place in 1930 retail- ing. Economics eventually plays no favorites. Chain managers are going into busi- ness on their own. They do precisely that. They go, please note, with a good training in display and merchan- dising. Old-timers will have to step some to keep up with those boys. Let no man overlook that fact. Paul Findlay. ——_—_-2>—___ Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, March 8—On this day was held the adjourned first meeting of creditors in the matter of Arthur Adolph Roth, Bankrupt No. 4010. The bankrupt was not present or represented. No creditors were present or represented. Claims were proved and allowed. No trustee was appointed. The adjourned first meeting then adjourned without date, and the case has been closed and returned to the district court as a case without assets. March 5. We have to-day received the schedules, reference and adjudication in the matter of Fannie Bent, Bankrupt No. 4047. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Kalama- zoo, and her occupation is that of a baker. The schedule shows assets of $100, of which the full amount is claimed as ex- empt, with liabilities of $987.98. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called, note of which will be made herein. The list of creditors of said bankrupt is as follows: Lee & Cady, Kalamazoo —_~------- $122.29 Worden Grocer Co., Kalamazoo_. 32.62 Little Bros., Kalamazoo —-~~------ 96.55 Star Paper Co., Kalamazoo -_-~-- 33.75 Wolverine Spice Co., Grand Rapids — 2.77 Wm. Bent Estate, Marcellus ___--- 700.00 March 3. On this day was held the first meeting of creditors in the matter of Thomas B. Carlile, Bankrupt No. 4014. The bankrupt was not present in person, but represented by attorney Willis B. Perkins, Jr. No creditors were present or represented. Claims were proved and allowed. No trustee was appointed. The first meeting then adjourned without date, and he caset has been closed and reurned to the district court as a case without assets. In the matter of Davey & Klooster, Bankrupt No. 3773, the trustee has filed his final report and account, and a final meeting of creditors was held Feb. 14. The trustee only was present. Claims were proved and allowed. The trustee’s final report and account was considered and approved and allowed. An order was made for the payment of expenses, as far as funds permit. There were no dividends. No objections were made to the discharge of the bankrupt. The fina] MICHIGAN meeting then adjourned without date, and the case will be closed and returned to the district court, in due course. In the matter of Hall B. Cox, Bank- rupt No. 4041. The funds have been re- ceived and the first meeting of creditors has been called for March 21. In the matter of Ben H. Grover, Bank- rupt No. 488. The funds have been re- ceived and the first meeting of creditors has been called for March 21. In the matter of Gordon K. McKenney, Bankrupt No. 4024. The first meeting of creditors has been called for March 21. In the matter of Charles Jerrick, doing business as Peck Street Garage, Bank- rupt No. 4016. The first meeting of cred- itors has been called for March 21. In the matter of Bert I. Banta, Bank- rupt No. 3792, the trustee has heretofore filed his final report and account, and a final meeting of creditors was held Jan. 20. The trustee was present in person and represented by attorneys. No cred- itors were present or _ represented. Claims were proved and allowed. The trustee’s final report and account was considered and approved and allowed. An order was made for the payment of expenses of administration, and for the payment in full of tax claims, and a first and final dividend to general creditors of 6.1 per cent. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and re- turned to the district court in due course. March 6. We have to-day received the schedules, reference and adjudication in the matter of Gerald M. Burnett, Bank- rupt No. 4048. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Sparta, and his occupation is that of a factory worker. The schedule shows assets of $250 of which the full amount is claimed as exempt, with liabilities of $590.70. The court has written for funds and upon receipt of same the first meet- ing of creditors will be called, note of which will be made herein. March 7. We have to-day received the schedules, reference and adjudication in the matter of Edward W. Murphy, Bank- rupt No. 4052. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedule shows assets of $125 of which the full amount is claimed as exempt, with liabilities of $1,342.64. The court has written for funds and upon receipt of same the first meeting of creditors will be called, note of which will be made herein. In the matter of John A. Sonnevelt and Philip Veen, indivdually and as copart- ners as Sonnevelt Baking Co., Bankrupt No. 8885. The bankrupts were not pres- ent or represented. The trustee was present in person. Claims were proved and allowed. The trustee’s final report and account was considered and approved and allowed. The balance of the assets for sale at auction at the final meeting were offered for sale and sold. An order was. made for the payment of expenses of administration and for the declaration and payment of a first and final dividend to creditors of 15 per cent. All preferred claims have heretofore been paid. No objections were made to the discharge of the bankrupts. The final meeting then adjourned without date, and the case will be closed and returned to the district court, in due course. In the matter of Ernest W. Kraus, Bankrupt No. 3825, the trustee has here- tofore filed his final report and account, and a final meeting of creditors was held Feb. 18. The bankrupt was present in person. One creditor was present in per- son. The trustee was not present in person, but represented by attorneys Hilding & Hilding. Claims were proved and allowed. An order was made for the payment of expenses of administration, preferred labor claims and tax claims in full and for the declaration and pay- ment of a final dividend to creditors of 15.9 per cent. > Summer Beverage Sets Moving. Retailers handling household nov- elties made their initial purchases of Summer beverage sets in the Eastern market last week. The demand so far has been slight, but is expected to gain steadily as the month progresses. Prices have remained at last year’s levels in the metal-mounted glassware sets, and ice buckets of this type are in good demand. Sales of pewter now being carried on by retail stores have been satisfactory to date, sales agents state, and have resulted in substantial reorders. Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich Phone Federal 1944. 31 Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. Merchants Special Sales Service—We conduct reduction or closing out sales for stores of any kind, any town. Write Greene Sales Co., Mechanic & Pearl, Jackson, Mich. 250 FOR SALE—A carpenter shop, doing a good business. Has a complete set of woodworking machinery, a band saw, jointer, Modest machine, circle saw; 1/6 horse power 220 volt A. C. motor. Also a large quantity of lumber. PRICE REASONABLE. ADDRESS KATE BROMELING, Albion, Michigan. 256 FOR SALE—Stock of general merchan- dise in a good farming community. Good, live town, two churches, good school. Daily railroad and truck service. Living rooms in connection. Stock inventory $5,000. Can be reduced. Will sell build- ing, or rent. On U. S. 23 between Bay City and Alpena. Address No. 258, c/o Michigan Tradesmao. : 258 _ GET YOUR MAN—And stop business worry. Modern devartment store adver- tising manager. Right hand efficiency man and assistant to manager. Newest window work, fine readable cards. Afraid of nothing in business. Original, peppy, sensible, different. Pleasing personality, fine character, highest type of references. Smallest or largest store, know my busi- Address CHRISTEL, Box 53, Shenadoah. Virginia, abe. FOR RENT—Store building 25x85 feet, east front. Good location in thriving town. Address Mrs. C. H. Curtis, Frank- fort. Kansas. 259 Card Writer—And window trimmer. Five years in large and small department store experience, best of references. ALBERT LODGE, 195 Hawley Ave., Sa- lem, Ohio. 261 WE ARE INTERESTED in buying well established manufacturing utility or laundry business. Only concerns with good balance sheets and established earn- ings need reply. Cost range $75,000 to $200,000. Address No. 262, e/o Michigan Tradesman. aoe MEAT AND GROCERY BUSINESS— At Indian Lake Resort, five miles west of Dowagiae. Five acre apple orchard, seven-room house, and _ lot. Two car garage. Particulars, write MRS. R. WHITE, 204 Telegraph, Dowagiac, Mich. 263 This publication accepts my advertising because the publisher knows that DAVIS SALES are sincere efforts and convert stock into CASH. Make all signs and conduct the business in a stra‘ghtforward manner. References from bankers and merchants of five states and of Canada. E. E. DAVIS, 608 Pines St. phone 214, ALMA, MICHIGAN. i ae BUSINESS HOUSE To Rent—Best lo- eation in city of over 3,000. New modern front. The best in the city; new oak floor; especially suitable for jewelry store. One jeweler going out of business. Reas- onable rent. Come and see this location, J. H. Sharpe, Council Grove, Kansas. 20 FOR RENT—Up-to-date store building, 47 x 80 feet, all in one room. Ideal loca- ness. tion for general store or dry _ goods, clothing, shoes. Fully equipped with clothing cabinets, show cases, counters and tables, electric lights, water and fur- nace. Located in center of business dis- tric. Best store building in town. Prac- tically no competition. For rent April, 1930. Live merchant can do from $60,000 to $70,000 per year. Reasonable rent with good lease. Write or phone E. F. BLAKE, MIDDLEVILLE. MICH. 244 FOR SALE—Men’s and boys’ clothing, furnishing, and shoe store. Old established business. Also furnished cottage at Greenbush, on Lake Huron. W. H. Parry, Vassar. Mich. 243 If you are interested in buying a busi- ness anywhere in the United States or Canada. write for our monthly bulletin. UNITED BUSINESS BROKERS, 2365 ist National Bank Bldg.. Detroit, Mich. 157 For Sale — Solid oak tables, desks chairs and other office equipment. Used only a few months in office of a local broker. Cheap for cash. On display at our office. Tradesman Company. I OFFER CASH! For Retail Stores—Stocks— Leases—all or Part. Telegraph—Write—Telephone L. LEVINSOHN ° Saginaw, Mich. SKI aye Ray Established 1909 32 MICHIGAN TRADESMAN March 19, 1930 Rayon Uncertainty Noted. While the decline in raw wool, cot- ton and silk has left the price position of rayon dubious, leading producers as yet have taken no action on prices, with the exception of marked conces- sions on sub-standard supplies. The reduction voted by the Senate in the minimum specific rate on rayon im- ports in the pending tariff is a de- velopment regarded as likely to have an effect on domestic prices. The de- mand for rayon has eased and unless market conditions improve the recent additions to plant capacity will not be called upon to do much during the current half-year. Glass Trade Continues Quiet. The demand for window glass show- ed no improvement during the week and consumption continues below that of this time a year ago. The price situation in this branch is reported far from satisfactory with the need for a stabilization of the market quite ap- parent. The distribution of plate glass continues below the high average of a year ago, due to the smaller volume of business from the automobile in- dustry. Continuafice of the present tariff on both plate and window glass seems assured regardless of the out- come of the struggle over the pend- ing bill. CELTTITTITTI ITI TTT 1i 17 TVITIUT UII TIT eer eee New York ETT TTLIT TITTLE a ii) Announcing THE AMERICAN CORPORATION (Organized under the Laws of Virginia) AUTHORIZED CAPITAL 2,500,000 shares of Common Stock (No Par) TO BE PRESENTLY OUTSTANDING 400,000 shares, together with Warrants to purchase an additional 400,000 shares at $10.00 per share on or before October 1, 1931. Only Holders of Class “SA” and Class “‘B” Common Stock — $7.00 Dividend Series-“A,” and $6.50 Dividend Series First Preferred Stock — Second Preferred Stock Series-““A” — and Definitive Option Warrants — of record on the books of American Common- wealths Power Corporation at the close of business March 21, 1930 will be entitled to subscribe at the preferential price of $10.00 per share for the Common Capital Stock (Full Voting —No Par) of The American Corporation, with accompanying Warrant. ration of record on March 17, 1930. Stockholders not of record as of that date may obtain information at the offices of American Commonwealths Power Corporation at 120 Broadway, New York City, or Grand Rapids National Bank Building, Grand Rapids, Michigan. Full information has been mailed to Stockholders of American Commonwealths Power Corpo- S St. Louis American Commonwealths Power Corporation Grand Rapids Yl. PrIsIUIIT Lr LliniliniLihiinil iii lino ILL liLin lt lnllitLhloiih nite LLL o Lh Lani! AA RA AA RARA AA RA RA RA RARI AR AR AA RA RARARARARA AR AARARARARAARRARAAR AA RARARAAARARR ATA RARARARARARARA AR AA RA RARARARA RA AR RAR RA RARARARARA ARR RARARARARAAR or AERO SLOW BUT SURE STARVATION : is Dominance of Chain Store Must Necessarily Result in Impoverishment Ss of the Community. E rel : I have been accused of many things of which I had no knowledge during the time I have con- | ducted the Tradesman, but one accusation has never been laid at my door—that I have an inordi- S| nate love for the chain store. I have fought this menace to legitimate merchandising with all the & vigor I could command ever since the viper showed its head. I shall continue to oppose it as long 0 ’ as I have any breath in my body, not because it has no good features to commend it, but because eS the bad features outweigh the good. Under existing conditions it has but one fundamental theory ie —to make money for the owner. Such features as service to the public, duty to the community, iS and fair treatment to clerks are entirely overlooked by the chain stores in the mad endeavor to Ke make as much money as possible and get the money so made out of the town in which it is made at the earliest possible moment. Money made by a legitimate merchant usually finds lodgment in the local bank and is utilized to assist in meeting the payrolls of local factories, from which it comes back to the merchant in never ending procession and succession, but no local banker dares to use the deposits of chain stores in meeting local calls and necessities; because he knows that such action on his part will force him to either suspend payment or go on a borrowing expedi- tion day after tomorrow or week after next. The independent retail dealer sends out of town only sufficient funds to cover his foreign purchases. The remainder of his bank deposits, which represent the profit he has made in his store transactions, remain in the bank until invested in a home, devoted to payment on a home already purchased on time, applied to the purchase of additional home furnishings, needed addi- tions to his store building, desirable additions to his stock or fixtures or investment in local manu- facturing enterprises which give employment to home people and thus contribute to the growth KS and prosperity of his home town. Ne The chain store, on the contrary, sends the entire receipts of the store (less rent and wages ‘ paid the store manager and his clerk) to the headquarters of the chain system in Detroit or else- 4 where, to be immediately transferred to New York, where they are absorbed by high priced executives and clerks and divided among the greedy stockholders of the organization. Ne This steady stream of money, constantly flowing out of town every week, NEVER TO i RETURN, must ultimately result in the complete impoverishment of the community. It is a pro- cess of slow but sure starvation. CJ This is the strongest indictment ever presented against the chain store—an indictment which precludes the possibility of a defense, because there can be no defense to a charge of this kind, Re based on the logic of events. — > soieeieeccicencsuiaeieueaill ~4---— This indictment effectually outweighs and overcomes any possible advantage which can be ; presented in favor of the chain store, because of its low prices on some lines of goods, alleged uni- pet formity in methods and prompt service. . D In the light of this disclosure, which no one can successfully contradict or set aside, the con- | 5 sumer who patronizes the chain store, instead of the regular merchant, is effectually destroying ke the value of any property he owns in the town in which he lives, placing an embargo on the further progress of his own community and helping to bring on a period of stagnation in business, real ‘ ‘ estate and manufacturing which will ultimately force him to accept less pay for his services and ie ‘ reduce the level of living he enjoyed under conditions as they existed before the advent of the i chain store. ig The decadence of the town, due to lack of employment and the diversion of all available eS capital to the headquarters of the chains in Eastern money markets, will cause a depression in farm be | products, due to lack of local demand, which will ultimately result in the impoverishment of the % farmer. He can still ship his wheat to Liverpool, but there will be no local market for perishable % products which must be consumed near at home.—E. A. Stowe in Michigan Tradesman. be rraxltvex STAT NWN SST NNN NN The Mill Mutuals Agency Lansing, Michigan Representing the Michigan Millers Mutual Fire Insurance Company (MICHIGAN’S LARGEST MUTUAL) and its associated companies COMBINED ASSETS OF GROUP $62,147,342.79 COMBINED SURPLUS OF GROUP $24,791,128.22 Fire Insurance—All Branches Tornado Automobile Plate Glass 20 to 40% SAVINGS MADE Since Organization