| , ( bs THE WORLD WASHED. Gs I saw God wash the world last night & With His sweet showers on high, ae And then when morning came eG I saw Him hang it out to dry. i ay He washed each tiny blade of grass f oa) And every trembling tree; . He flung His showers against the hills And swept the billowy sea. The whité rose is a cleaner white, The red rose is more red Since God washed every fragrant face And put them all to bed. There's not a bird, there’s not a bee That wings along the way But is a cleaner bird and bee Than it was yesterday. I saw God wash the world last night; Ah, would He had washed me As clean of all my dust and dirt As that old white birch tree! William Stidger. fee ae rps ROSE POF ASPIRIN EF CLERE WV RFID NARS HY WE NCO CNN ee aie ole Ree cas OE CO a A eee . eA te CER (GCE ABER (ANC NESS) TEE ae EY NESS yO S Ah See ee EF SP PUBLISHED WEEKLY 9 7( CCS TRADESMAN COMPANY, PUBLISHERS os) A SOTISOS SO OES SE RISES SIRS SLA Forty-seventh Year GRAND RAPIDS, WEDNESDAY, MARCH 26, 1930 Number 2427 S LpROGROBGROGROBR * ec GN) ? o | ° Ce : oa ~ ~ : ion) ais WOODWORK HDI CHICAGO. U.S.A. PRODUCTS I NOWN and approved by housewives throughout the Middle West, Semdac Liquid Gloss has been for years an easy selling and profitable product to handle. Now, with the addition of Semdac Furniture Dressing, you have two products that will sell quickly. The name Semdac is extensively adver- tised. Many of your customers have used the Liquid Gloss —and without doubt liked it. Those who try Semdaec Furniture Dressing will like it fully as well. Take advantage of the sales opportunities thatthesetwo products offer you —stock them. STANDARD OIL COMPANY 910 S. Michigan Ave. (Indiana) CHICAGO ILL. 4124 SEMDAC FURNITURE DRESSING LIQUID GLOSS a eae ONE: — SEMDI Ciena Pras W@QUID GLOSS. | SUPERIO POLISH 3 woo a aE aaa : SCY ING SONS @ ) eae’ 3) ADESMAN Forty-seventh Year GRAND RAPIDS, WEDNESDAY, MARCH 26, 1930 Number 2427 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a nonth or more old, 15 cents; issues a year or more sid, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. Chain Store Notes. Week before last the Reed City authorities fined th A® & P. Co. $70 for undertaking to navigate trucks which were overloaded. Last week the A. & P. added $100 to the municipal treasury for a similar offense of a more ag- gravated nature. A gross tax on retail sales, re- putedly directed against chain stores, is on the Kentucky statute books. Governor Sampson has signed the bill providing for a tax of 1/20 of 1 per cent. on the gross sales of $400,000 or less. The rates would increase to a full 1 per cent. on total sales of $1,- 000,000. The new law will group the sales of individual units of a chain for purpose of levying the tax. Strong opposition was ex- erted against the bill and it is pointed out that chain stores might be incorporated individ- ually to avoid payment of the tax. Fashion shows will be held this year by J. C. Penney at 500 of its 1,400 member stores, in an endeavor to promote style con- sciousness among its customers. The fashion note will be empha- sized in the company’s magazine, newspaper and farm paper ad- vertising. Beginning this week the stores are presenting complete stocks of style merchandise mod- eled, after Paris designs, but mod- ified in lines and prices by the Penney stylists and buyers to fit the needs of its customers. As part of Penney’s program is to realize a sales objective of $245,- 000,000 this year. Full-page ad- vertisements in the advertising graveyard will be devoted to ex- ploitation of men’s attire—an ad- vertisement on April 5 carrying an announcement of caps, and May 10 of straw hats, Man Not So Puny. The latest triumph of the human mind—the discovery of another planet by means of elaborate and intricate mathematical calculations crowned by actual sight of the elusive body through the telescope—should count- eract some of the depression which a good many persons feel when they realize the insignificant place which man and the small world on which he lives occupy in the vast immensities of the universe. Man is only a speck on another speck which is whirling about amid countless other whirling objects, in many of which his earth could be swallowed up without making any par- ticular difference in their weight, al- though not. a few of these larger worlds are so far away that if the earth approached them at the speed of light, it would be centuries in reach- ing them. What of it? This tiny creature who hardly seems worth looking for from any other world with even a super- telescope, who seems fit rather to be placed under a microscope, is able by the working of his mind to say that there must be an unseen world rush- ing through a distant part of space and to indicate where it is. The tele- scope is pointed in that direction and, lo, a hitherto unobserved planet is seen. Is there anything puny about an achievement like this? And is there any reason why one’ of the species making it should feel depressed or de- spairing as he thinks of his insignifi- cant place in the vast stretches of the universe? His mind is not bounded by the limits of the tiny planet on which he is being whirled in at least two directions at once at incredible speed. With his intellect he penetrates the cosmic abyss, he crosses the track- less interstellar area, he explores. re- mote regions of space—and he catches sight of a world he had not seen be- fore. And he does this without bring- ing his body an inch nearer the distant globe. Man puny? ders himself. If he says so he slan- ie ane The Test of Fortune. The psychologists have been amus- ing themselves for a long time in find- ing ways to measure the spiritual ele- ments in man. The questionnaire and intelligence tests are part of their equipment; so are sundry experiments in the individual’s response to a care- fully calculated stimulus. Lately these things have grown a little tiresome, and often they lead to nothing which interests the average man beyond the range of curiosity. But Dr. Harry Kitson, of Columbia, proposes a test which is disarmingly simple and yet yields at once an in- telligible and accurate result. He is interested in determining to what de- gree men and women are suited and happy in their work, which is a ques- tion of importance. To find the answer “he offers to every man an imaginary yardstick a million dollars long. What would the man do about his work if he should suddenly and unexpectedly fall heir to such a sum? It is obvious that those who love their work would come back to it when the shock of their inheritance was over. Some would seize their chance to ‘take a short cut around the dusty trail of detail and discourage- ment to the real goal of their energies. Many would drop their jobs at once, but would turn to others hitherto de- nied ‘them. Only a few would find nothing to do with the freedom and ease of entire independence. The professor might go further with his yardstick and apply it to morals and character as well as to work. But any man can do so for himself if he choos- es. What would he do with himself if he were made free by sudden for- tune? The answer will be the truth about him. —_>++____ Gabby Gleanings From Grand Rapids. Noyes L. Avery, President of the Michigan Trust Co., left the city Tues- day via automobile for a month’s tour of the Atlantic Coast resorts. He is accompanied by his family. The party expects to reach Washington Satur- day, where they will spend _ several days at the Mayflower Hotel. They will proceed from there to Norfolk, where a week or more will be devoted to sight-seeing. John L. Lynch, the well-known sales expert, is putting in a few days with his aged mother at Friendship, New York. He recently closed out the entire stock of the Youngstown Dry Goods Co., at Youngstown, Ohio. The sale was continued for twenty-five days and was attended by over 150,000 persons. Leland Sumner has opened an up- to-date grocery store at 1206 North College avenue. He reports good busi- ness already. George Corrigan, who was associat- ed with A. W. Clutter & Co. for some months, recently petitioned the court for the appointment of a receiver. The company settled with George by pay- ing him $60,000, which enabled him to clean up all the personal obligations he owed when the Corrigan, Hilliker & Corrigan aggregation failed some years ago. The funeral of Willis D. Brown, of Brown & Sehler Co., who died un- expectedly last week, was held at the family residence on West Leonard road at 2 o'clock this afternoon. Inter- ment was in Greenwood cemetery. Deceased was highly respected by all who knew him. The country trade who came in contact with him all speak in high terms of his affability, energy and faithfulness. ——-> + Late Business News From Ohio. Hamilton—The Busch Packing Co. has been granted a charter to establish a packing plant here. The plant will be operated in conjunction with the sausage factory of the H. F. Busch Co., of Cincinnati. Capital stock of the new corporation consists of a thousand shares of no par value stock. The in- corporators are George E. Emrich, Ira H. Weisbrod, William H. Santen and Froome Morris. Columbus — The Wolfe Wear-U- Well Corporation, chartered in July, last year, and consisting of a merger of the Wolfe Bros. Shoe Co. of Colum- bus and its subsidiaries, the Grimsrud Shoe Co. of Minneapolis and the West- ern Shoe Co. of Kansas City at its annual meeting held recently announc- ed that the chain of retail stores would be increased. It is planned to open 1500 new stores during the present year. There was an increase of 300 units during the latter part of 1929. The chain is one of the largest in the country and covers the entire Eastern, Middle Western, the Western and Southern sections. The company has ceased the manufacture of shoes and buys its stocks from various factories. —_+~-+___ Twenty-eight New Readers of the Tradesman. The following new subscribers have been received during the past week: Wolverine Potato Chip Co., Detroit. L. R. Maurer, Owosso. A. H. Dubois, Greenville. Sidney Veenstra, Greenville. Harry Lewis, Greenville. F. H. McKay, Greenville. Gates Bros., Greenville. H. B. Elhart, Grand Rapids. Lloyd Janchow, Kalamazoo, J. A. Laug, Coopersville. Carlson & Trofast, Kent City. E. S. Baldus, Nunica. Martin Reedy, Grand Rapids. B. K. Lenderink, Grand Rapids. M. K. Ferguson, Grand Rapids. William E. Postal, Grand Rapids. William Westveer, Grand Rapids. Thomas Holwerda, Grand Rapids. S. J. Brownlee, Sault Ste. Marie. Vidro’s Grocery, Grand Rapids. Leland E. Sumner, Grand Rapids. M. S. Smolenski, Grand Rapids. H. P. De Windt, Grand Rapids. W. Klaassen, Grand Rapids. Fay E. Wooster, Reed City. J. C. Dillingham, Rockford. S. Poptna, Grand Rapids. Louis Vandermale, Grand Rapids. —_++-___- To-day every ambitious salesman must take care of his health. He must not be ill, nor half-ill, as so many people are. 2 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Such descriptions as “Rayon Silk” and “Fashioned Ankles” were used by copartners engaged in the manufacture and sale of hosiery for women when in fact their hosiery was not fabricat- ed from silk, the product of the cocoon of the silkworm, but was made of a material other than silk, and was not manufactured in accordance with the process known to the trade and public as “Fashioned.” Signing a stipulation agreement with the Federal Trade Commission the company agreed to cease and desist from these misrepresentations. “Beeswax,” a designation for candles, was used by a selling and distributing corporation to advertise a candle not manufactured in substantial part of beeswax. Signing a stipulation with the Fed- eral Trade Commission the corpora- tion agreed to cease using the word “Beeswax” to describe candles so as to imply that they are made in whole or in substantial part of beeswax when such is not the fact. Provision is made that when candles sold by this com- pany are composed in substantial part of beeswax and partly of some other material the word “Beeswax,” if used, shall be employed in connection with other qualifying words printed in type equally as conspicuous as that in which the word “Beeswax” is displayed, so as to clearly indicate that the product is not composed wholly of beeswax. The Federal Trade Commission has ordered the Dixie Pecan Growers’ Ex- change, Inc., of Barnesville, Ga., to cease and desist from use of the words “Growers” and “Exchange” as part of their corporate name. Except for a negligible amount of pecans produced on less than five acres of trees owned by the respondent, the nuts sold are purchased from inde- pendent growers. The Commission's order also pro- hibits the use in advertising matter of the words “Growers” and “Ex- change” or “Growers’ Exchange,” and the phrases or slogans, “Direct from the Groves,” “Direct from the Grow- ers,” or words or pictures importing that pecan nuts sold by the respondent come direct from grower to purchaser, or that the respondent is a grower of pecan nuts or a co-operative associa- tion or exchange composed of pecan growers. The Commission found instances where this organization’s use of the trade name “Dixie Pecan Growers’ Exchange, Inc.,” had been confused with the trade name, “National Pecan Growers’ Exchange.” The words “Growers’ Exchange” were found to have a definite meaning in the pecan industry, namely, as re- ferring to a co-operative association of pecan growers, and the respondents’ use of these terms was held to be mis- leading to purchasers and to constitute an unfair method of competition with growers’ exchanges who in fact sell their product direct to the public, and with dealers who purchase pecan nuts MICHIGAN from the growers and resell them to the public. A corporation manufacturing flavors and syrups has signed a stipulation with the Federal Trade Commission agreeing to discontinue use of the word “Maple” connected with the word “Flavor” to imply that its product is composed of maple syrup or of the maple tree when such is not the fact. The respondent, in advertising his product, which contained no maple sugar or sap of the maple tree, dis- played the following phrasing: “Maple Flavor—a maple flavor pos- sessing the true aroma of the old, fine maple sugar, and yet more practical and economical.’ The Better Business Bureau report the following accomplishments: An advertised event in which “$15,- 200 in prizes free” were offered by an uptown store, was one case investigat- ed by the Bureau in the early years of its furniture work. The Post Office Department termed this event a lot- tery. After a strong warning from the United States Attorney the enterprise was ended. Unfair trading upon the good will of the name “Grand Rapids” by sev- eral stores existed. With newspaper co-operation, the practices under in- vestigaion were entirely changed. The principal offender, discovering that without fraud he. could not make his business pay, found it necessary to close his store. The name “Grand Rapids” was protected for its truthful use by dealers in furniture actually made in that famous center. Another early problem in the furni- ture field was the advertising of a mid- town dealer who used “hammer” ad- vertising, knocking his competition while he trafficked in tricks of his own. He offered dining room suites at startlingly low prices but refused to sell without the chairs which were held at exorbitant prices. He agreed to drop these tactics but continued to use exaggerated price comparisons. His flamboyant advertising of one-price sales is, however, not now acceptable to certain newspapers. Furniture has been the favorite mer- chandise of disguised dealers posing as bonafide householders forced to dis- pose of their furnishings. Opposition to such “classified” advertisers began early in the merchandise work at the request particularly of the newspapers, with good results. A manufacturer of upholstered fur- niture entered the general furniture business as a retailer. He claimed to retail at “wholesale prices. These claims were found to be, in a substan- tial part, false. This was made known to the newspapers and made public in Bureau bulletins. A new furniture store was opened under a separate name by this manu- facturer and his advertising agent. Mis- statements in the advertising of that store were halted quickly. In nearly a thousand instances, dur- ing five years, furniture advertising claims were investigated and changed for the better. Two examples are fur- ther illustrative: “Rome Mascot double day-bed at $18.50” was offered by a TRADESMAN sto-e. Investigation revealed that the bed illustrated could not be bought for $18.50 and only an inferior model could be had. Krohler bed suites at $142 were advertised by another store; the type of suite illustrated was available in the store only at a price of $179. Certain firms advertised slip covers and offered to reupholster furniture, in both instances quoting ridiculously low prices. Investigation revealed that it was not the intent of these advertisers to provide materials and service, as advertised, if sales strategy and “Knocking” of the materials at these low prices could get an order at higher prices. Various firm names were used by the few “gyps’ employing this “bait.” When one name lost its pull- ing power, a different one was adopted. Conferences with these men and their 25-29 Campau Avenue, N. W. WHOLESALE GARDEN SEEDS TESTED Flower and Vegetable .. Lawn Grass IN BULK OR PACKETS AND CARTONS We protect our Dealers by referring mail order inquiries back to them . . Distributors for VIGORO Plant Food. ALFRED J. BROWN SEED COMPANY March 26, 1930 attorneys failed to yield desired re- sults. The Bureau’s facts were then submitted to the newspapers; many banned such advertising from their columns. Inaccuracies in china, porcelain, crockery and glassware have been found and replaced by accurate terms. A furniture house advertised a 100 piece dinner set at $10.95, “less than the price of an ordinary 50 piece dinner. set.” This statement was changed. Another dinner set, offered at a “wholesale price” of $9.95 and as “genuine American china” by another describing advertiser was found not to be whole- sale and not to be china. Repetition of the claim was prevented. i What some folks need is a good dose of insomnia—during the day. Grand Rapids, Michigan WILL YOUR LIFE INSURANCE BE IN CASH - - AND SQUANDERED - - OR PROTECTED FOR YOUR FAMILY BY A TRUST AGREEMENT GRAND RAPIDS TRUST CO. Grand Rapids, Michigan saa Pape mR i t ' : ' t 7 ‘ March 26, 1930 MICHIGAN TRADESMAN Barrage of Facts About Chain Store Methods. Friends, I want to talk to you seriously about this matter. Now, you Mr. Lawyer, how many cases do you try in a year for the chain boys? And Mr. Doctor, how many calls do you have a year from this crowd who take your money but give you none back? You, Mr. Dentist, how many teeth have you jerked out for the chain store crowd last year? You cer- tainly must have lost your own wisdom teeth or you could see in the end you are cheating yourself, cause, you are not going to con- tinue prosperous if your fellow citizens are not. And you, Mr. Farmer, you are the guy that thinks the whole world’s agin you and yet you are spending your money with an outfit that does more to cut down the prices on the products you raise than any other agency in the world. If you don’t believe this statement you should read the article on: “Farm- ers Now Face Chain Stores’ by James E. Boyle, Professor of Ru- ral Economy of Cornell Univer- sity. He tel!s you of the methods used by the big chains to beat down the prices on the things you raise. Just one quotation from Prof. Boyle’s article “Every year some canner of peas, corn, toma- toes, or peaches and so on, cans too big a pack. He rushes to the chain store with his surplus. They recognize this surplus as distress merchandise and drive a_ hard bargain, often buying below cost of production. This stuff then be- comes a leader. The effect if the chain be a large one is to depress prices of the product over the whole United States, for the mar- ket is very sensitive. Here again the farmer is the shock absorber in the end, for buyers can protect themselves best by paying farm- ers less. Now, what do you know about that. You farmers who have almost, by your action con- sidered the chain crowd as a Moses to lead you out of the Wilderness. You want to get a new pair of specs at the ten cent store and look into things. Mr. Banker, you are supposed to be a wise bird. You make your money loaning other people's money to some one else, but if the folks who leave their money in town when they have any, haven't any money to leave in your bank, where are you going to get any money to loan. You can’t loan the chain store boys’ money, that’s a cinch. Now Mr., Mrs., and Miss School Teacher, we will take up your case. You are supposed to teach the young idea how to shoot, to train the young minds in the way they should go. According to our idea you are doing a poor job, for the folks who really are taxed to pay your wages are getting nothing back from you and even- tually they won't be here to pay and they do say that it will only be a few years now until school and school teachers will be passe and the youths will all be-taught by talking pictures. The Big Chain Ficture concerns are going to at- tend to your case if you don't look out. Mr. Property Owner, you are the fellow who ran Charles Smith out of his corner store because he couldn’t stand double rent and a ten year lease, but you have a lot of other property in town that isn’t worth half as much as it was before, because all the Charlie Smiths in town haven't been doing so well. So, old man, you haven't derived a great lot of benefit from your high rent yet. And you, Mr. Newspaper Man and employes around the office. Who fed you all the years around here until you developed a size- able and profitable paper, and now isn’t your paper full of prop- aganda put out by the Publicity Department of the big chain store organizations and run in your pa- per free as news telling of the holier than thou attitude of the chains, and how they are inter- ested in the development of all communities, in which they oper- ate and all that sort of bunk, and they never gave a darn cent to make it possible. You run their stuff free and spend a lot of time wondering why Charlie Smith can't pay his advertising bill. . What good is an education going to do your children, if the chain store method of distribu- tion is to endure? They will have no opportunity for them to use the one your sacrifice helped create. If all the thinking, plan- ning, tc., is to be done in New York or Chicago, and all they need is a yes mam yes sir, wouldn’t it be cheaper to buy a phonograph and be done with it? R. K. Golloway. —_2-<____ The Male Buyer. In attempting to analyze our own buying reactions we have arrived at one conclusion at least. Men, as a rule, are not given to bargaining over price or hemming and hawing over quality. They usually have a fair idea of what they want before they enter the store, as any shopkeeper will tell you, and they walk in, ask for it, pay the price asked and exit. Sometimes they may feel that they are being imposed upon, but unless the thing is too flagrant there is nothing said. The only re- sult is that the male buyer next time will go somewhere else if it is con- venient. Men put service first, qual- ity second and price last, it is granted, but they have some sense of the fitness of things. Of course we are told what a great percentage of purchasers are women, and perhaps it is just as well for the family pocketbook that they are the shoppers that they are, but if you value your male trade it behooves you to be as careful of the man who enters your store as you are of the woman. JAPAN TEAS More Japan Teas are pur- chased and distributed by us than any other Whole- sale Grocer in these United States. This has been accomplish- ed by extreme care in se- lection of quality and lowest prices based on values. LEE & CADY aD 0a 0 EP Oa ORO Package Brands Peerless, Sweetheart, Togo, Marigold, Tea pot, Im- perial, Emblem Target 4 MOVEMENTS OF MERCHANTS. Dearborn — The Peoples Wayne County Bank has increased its capital stcok from $100,000 to $200,000. Mancelona—M. H. Brown has sold his building known as the Opera house block to a Mr. Laing, of Onaway. Flint—The City Ice & Fuel Co., 2125 South Saginaw street, has changed its name to the City Ice & Fuel Co. of Flint. Muskegon Heights—The Mona Lake Ice Co., 1238 Sixth street, has increas- ed ite capital stock from $50,000 to $100,000. Bay City—The Berdan Bread Co. has changed its capitalization from $60,000 common to 12,000 shares at $10 each. Mancelona—E. S. Allen has sold his grocery stock to the Chain Stores, Inc., and is in charge of the business as manager. Grand Rapids — The Dessert & Brown Lumber Co., Shepard building, has removed its business offices to Saginaw. Ionia—John H. Shoemaker, dealer in dry goods, groceries, meats, etc., at 302 East Main street, is remodeling his store, installing a modern front among the other improvements. Detroit — The Harry K. Jewelry Shop, 8256 Grand River avenue, has been incorporated with an authorized capital stock of $6,000, $1,000 of which has been subscribed and paid in in cash. Zeeland — The Superior Poultry Farms Inc., has been incorporated to produce eggs and poultry with an au- thorized capital stock of $25,000, all of which has been subscribed and paid in in property. Detroit—The Otis Fuel & Supply Co., 2256 Penobscot building, has been incorporated with an authorized cap- ital stock of 1,000 shares at $1 a share, $1,000 being subscribed and paid in in cash. Detroit — The Long Plumbing & Heating Co., Inc. 19208 Bauman avenue, has been incorporated with an authorized capital stock of 500 shares at $10 a share, $1,000 being subscribed and: paid in in cash. Detroit—Baxters Clothes Shop, 342 West Michigan avenue, has been in- corporated to deal in men’s clothing with an authorized capital stock of $1,000, all of which has been subscribed and paid in in cash. Detroit—The Stanford Market, Inc., 16434 12th street, has been incorpo- rated to deal in groceries and meats at retail, with an authorized capital stock of $5,000, all of which has been subscribed and paid in. Flint—The Producers Sanitary Dairy Co., 923 Mary street, has ‘been incor- porated to deal in dairy products with an authorized capital stock of $10,000, $2,500 of which has been subscribed and $1,500 paid in in cash. Detroit—Bern’s Shoe Shop, Inc., 1548 Woodward avenue, has been in- corporated to deal in shoes and hosiery with an authorized capital stock of $10,000, all of which has been sub- scribed and $8,000 paid in in cash. Detroit—Gordon O. Rice, Inc., 15140 Livernois avenue, has been incorpo- MICHIGAN rated to deal in radios, refrigerators, oil burners, etc., with an authorized capital stock of $5,000, all of which has been subscribed and paid in in cash. Saginaw—The Gage Garment Co., 227 North Franklin street, has been incorporated to deal in women’s wear- ing apparel at wholesale and retail with an authorized capital stock of $50,000, $25,000 of which has been sub- scribed and paid in. Detroit—The Michigan Wall Paper Co., 38 East Larned street, has merg- ed its business into a stock company under the same style with an author- ized capital stock of 2,000 shares at $10 a share, $8,000 being subscribed and paid in in property. Detroit—Solomon P. Lachman has merged his jewelry and_ silverware businegs into a stock company under the style of Sol. P. Lachman, Inc., 5636 Michigan avenue, with an authorized capital stock of 40,000 shares at $1 a share, $40,000 being subscribed and paid in. Ironwood — The Ironwood Style Shop, 109 Aurora street, has been in- corporated to deal in women’s and children’s wearing apparel, with an au- thorized capital stock of $50,000 com- mon and $25,000 preferred, $75,000 being subscribed and $7,500 paid in in cash, Saginaw—Saginaw is given a high rating in the report of the National Board of Fire Underwriters, summar- izing the results of an inspection in the city last fall. The fire department is lauded, as is the new water plant and recent and projected additions to the city’s water main systems. The report criticizes as inadequate the city's building code. Saginaw—An equity receivership for the A. A. Adams Stores, Inc., operator of a chain of department stores, in- cluding one in Saginaw, has been ap- pointed by Federal Judge F. J. Caffey, of New York, on petition of the New York Merchandise Co. and with the consent of the Adams company. The Irving Trust, of New York, was named as receiver. Assets of the firm are listed at $600,000 and liabilities at $350,- 000, but it is said to lack liquid assets sufficient to meet current obligations. Fremont—Fremont continued its ex- ceptional record in the matter of suc- cessful fire prevention activities dur- ing 1929 and is anticipating another possible award in the competition sponsored by the Fire Waste Council of the National Chamber of Com- merce. The total loss for last year was $877.34, a per capita loss of 38.9 cents. In 1928 the loss was only $415.96 and Fremont won second place in the State for its prevention program. The city’s average loss from 1924 to 1928 has been $1,648. Manufacturing Matters. Allegan—The Allegan Casket Co. has increased its capital stock from $25,000 to $50,000. Detroit—The Detroit Salvage Co., 1425 Broadway, has changed its name to the Detroit Radio Salvage Co., Inc. Detroit—The Detroit Septic Tank Co., 14580 Pierson avenuefi has chang- TRADESMAN ed its name to the Redford Tool & Die Co. Detroit—The Dongan Electric Man- ufacturing Co., 2987 Franklin street, has increased its capital stock from $100,000 to $250,000. Detroit—The Malcomson Automatic Stoker Co., 2842 West Grand boule- vard, has changed its name to the Boulevard Automatic Sales Co. Grand Rapids—The Grand Rapids Silent Automatic Corporation, 1426 Lake Drive, S. E., has changtd its name to the Domestic Appliance Cor- poration. Saginaw—Eskwin, Inc., has been in- corporated to manufacture and sell furniture with an authorized capital stock of $50,000, all of which has been subscribed and paid in. Detroit—The Home Machine Co., 2000 Buhl building, has been incorpo- rated to manufacture machinery with an authorized capital stock of 5,000 shares at $10 a share, $5,000 being sub- scribed and paid in in cash. Detroit— The Detroit Fuel Saver Co., 14837, Kercheval avenue, has been incorporated to manufacture and sell draft regulators with an authorized capital stock of $1,000, all of which has been subscribed and paid in in cash. Detroit—Dailey & DuBois, Inc., 464 West Jefferson avenue, has been in- corporated to manufacture and deal in factory supplies, machinery, tools, etc., with an authorized capital stock of 3,000 shares at $10 a share, $30,000 being subscribed and paid in. Niles — The Ultra-Nu Basket Co., 1107 Sheffield avenue, has merged its business into a stock company under the same style with an authorized cap- ital stock of 300 shares at $100 a share, $15,500 being subscribed and paid in, $500 in cash and $15,000 in property. Battle Creek—The Midwest Farm Equipment Co. 4 New’. England street, has been incorporated to manu- facture and sell farm implements and tools with an authorized capital stock of $32,000 preferred and’ 18,000 shares at $1 a share, $17,500 being subscribed and paid in. — +2 Actualities in Aviation. In startling contrast to the buoyant nopefulness with which everything connected with aviation was regarded in the halcyon days when Lindbergh, Chamberlin, Byrd and other flyers were making the country air-minded are the reports emanating from the International Aircraft Exposition at St. Louis. Realizing that in their en- thusiasm they were counting upon an immediate expansion of their industry which has proved to be impossible, the country’s aviation leaders are now back on earth again. They are ready to face the cold fact that it does not follow that because a nation is air- minded every one of us wants to own an airplane or even to fly in one. Two years ago it would have been heresy for an airplane executive to declare that aviation had so far obtain- ed only one desirable element of mod- ern transportation—speed. He would have been read out of the industry for saying that it still had to develop March 26, 1930 economy, safety, comfort and conveni- ence. But this ts what is being said in St. Louis to-day and, together with other equally sober views of the pres- ent state of flying, it is receiving ser- ious attention. We do not believe that discourage- ment in regard to the future of avia- tion is any better justified than was the exuberance of the Lindbergh era. The development of the air mail and of pas- senger flying is all that could reason- ably be desired. We have really made tremendous progress and are bound to go ahead still faster. If the number of accidents recently has somewhat dampened popular enthusiasm, we do not believe that the statement of the banker who said he would do anything for aviation except fly represents gen- eral opinion. But the aviation com- panies must realize that the safety fac- tor is still their all-important problem and that puble confidence can be strengthened only. by continued im- provement in this direction. —_+-.___ U. S. May Grade Aged Cheese. After working on the problem for three years, the Department of Agri- culture has worked out a plan for grading and stamping aged cheese. The plan will be put into operation in Wisconsin, it is expected, in co-opera- tion with the State Department of Ag- riculture and Markets. Though cheese has been graded for some time at the time it leaves the factory, it sometimes deteriorates after several months in storage, and no satisfactory plan had been worked out for grading the aged cheese because of the impossibility of putting a legible and permanent stamp on it after it has been paraffined. A machine has now been perfected ‘by John F. Barghausen, of the Fed- eral Department of Agriculture, that solves the stamping problem. This device slightly melts the paraffin where the letters touch it and ink the melted depression at the same time. When the device is lifted ,the paraffin flows back over the ink. The ink is embed- ded in the paraffin and does not touch the cheese itself. According to the proposed plan only one quality of cheese would be graded —“United States Fancy Aged Ameri- can Cheese.” The grade would be stamped on the flat surface of styles of cheese known as twins, daisies and cheddars at least four months old at the time of grading and scoring 93 points. The words would be stamped ten times on the face of the cheese, just inside a circle ten inches in diam- eter. In the center, on a 5% inch circle, would appear a notice to the effect that the cheese was graded jointly by the Federal and State De- partments, and in the center of the circle would appear an advertisement of Wisconsin. Manufacturers would be permitted to use private brands around the outside of the cheese. The grading service, as planned, would be voluntary, the manufacturer paying for the use of the machine. It is expected that the plan, if put into effect, will increase the consump- tion of cheese, since consumers will be surer of what they are getting. : e ke t & , i : . 5 t ei % tes RETRO NG 1 | i { a i March 26, 1930 MICHIGAN TRADESMAN Essential Features of the Grocery Staples. Sugar—The market is the same as a week ago. Jobbers hold cane granu- lated at 5.65 and beet granulated at 5.45. Tea—There has. been a_ slight strengthening during the week in Java, Ceylon and India teas. Holders seem unwilling to do much shading. This is a reflection from primary markets. This does not mean that there has been any material advance, however, at least not in this country. At the pres- ent writing there is an every day busi- ness, with prices not materially ad- vanced from a week ago. Demand for Formosas, Japans and China greens is light. Coffee—The past week has been an- other week of dullness and weakness in future Rio and Santos coffee, green and in a large way. Spot Rio and Santos, however, is about the same as last week. Milds are almost the same as a week ago, although some grades are a shade lower. The jobbing mar- ket on roasted coffee is fairly steady and practically all operators have now adjusted their prices to the reduced basis. Canned Vegetables — Steadiness is the rule in the spot canned foods mar- ket, and canners are maintaining previous quotations except in cases of distress or a desire to clean up re- maining stocks. It is thought extra- ordinary that tomatoes should be quoted so low when the supply is so limited. Quiet demand is the reason, of course, and on a sustained demand it is generally believed that the mar- ket will advance. It will be remem- bered that Florida tomatoes broke the Northern market last season and they have been expcted to do the same this year with a pack of about 200,000 cases. So far, however, there have been no Florida tomatoes offered to speak of, and the pack is said to be short. Corn is featureless. Peas are inactive but the market shows a steady tone. Dried Fruits—Spot business in dried fruits has not materially increased in volume this week, and prices show no further declines. In the domestic ma- jor dried fruits there is better senti- ment, except, of course, in raisins. This is a reflection of the stronger primary market in California, which has de- veloped of late, following a long and tiresome period of price cutting. Cali- fornia prunes have ruled quiet, but steadier than last week. List prices are more uniformly adhered to. Ore- gons are moving moderately well, with prices unchanged. Apricots are in better demand, with the tone especial- ly firm on the grades from choice up- ward. Peaches are not moving so briskly, but considerable strength is shown because of light stocks here and a stronger primary market, where values are on the uptrend. Choice and extra choice peaches are said to be hard to replace from the Coast. It is reported from the Coast that packers are allowing no more concessions on this line. The cut made in raisin prices by Sun-Maid has been frequent- ly shaded by independent packers late- ly. Raisins have ruled dull here, with the market weak. Pitted dates are considered an attractive buy at the moment, prices being the lowest in years. Pitted sairs are available in carlot quantities at 8%c per pound. A fair volume of business has developed this week, but, as in other food lines, buyers are not generally disposed to stock ahead. Canned Fish—The demand for can- ned fish does not increase noticeably in spite of the approaching Jewish holidays which ordinarily stimulates interest in pink salmon and tuna. There are a few cases of Japanese white tuna, packed in Japan, which are offered at low prices. The seller is cleaning out his stock of last year’s pack to make room for new pack, which is due to be shipped from Japan about May 15. Shrimp rules quiet but firm. The pri- mary markets in the South are hold- ing very firm owing to the very short pack. Japanese crabmeat is moving in a limited way. Prices are frm and prospects indicated that there will be just about enough of halves to last until the new pack is ready for the market. Contracts on orders earlier contracted for are being filled with dispatch. Salt Fish—Demand for most varie- ties of salt and cured fish has lately been light, and only a routine move- ment is reported by the jobbing trade. On the spot, prices on salt mackerel have shown little variation, holding firm on the large sizes, which are scarce, and showing a rather weak tone on the smaller fish. No. 2 mack- erel are said to be very scarce. World markets for salt fish are generally in unsatisfactory condition at present, due to large stocks and poor con- sumption. In the opinion of one fac- tor in a primary market, there is too much salt fish in the world to-day due to the lessened consumption by the substitution of cheaper’ foods. But there is no use for any merchant to worry over factors which cannot for the present moment be controlled, but he can give strict attention to the fish business of the future and be able to estimate his net profits by the price he is willing to pay throughout the sea- son for purchasing supplies. Beans and Peas—The demand for dried beans is exceedingly quiet, with the market steadier than one would expect. Pea beans are perhaps a little firmer than the rest of the list, and California limas are also steady to firm. The rest of the list is neglected and easy. Dried peas are also sluggish. Cheese—Cheese is quiet and un- changed, with a slightly easy under- tone. Nuts—Business is generally quiet in the local market for shelled and un- chelled nuts. No important price changes have occurred throughout the list. Walnuts are the most actively moving of the unshelled nuts. The most desirable brands and descrip- tions of the domestic nuts are becom- ing scarce. Supplies of the imported large fancy types of walnuts are more plentiful than the domestic, but are cleaning up well. Brazils in the shell are quiet but firm in price. Filberts are moving out in.limited quantities. The market. is firm, with available supplies very light. Almonds are dull, but there is a little buying of spotty character. Shelled walnuts are mov- ing only moderately well. Pickles—Brokers and the trade in general report a fairly good demand for all sorts of pickles, with firmness showing in the scarce items, and steadiness in the others. There has been practically no price change. The indications are that there will be an increase in the acreage devoted to cucumbers for pickles this year, taking the country as a whole, possibly not to exceed 10 per cent., which is the normal increase sufficient to take care of the increased demand of the finish- ed product. The sale of spreads and various kinds of relish continues strong. Rice—Firmness in all divisions of the list is again the prevailing note of the week’s rice market. Prices remain gnerally unchanged, and while buying activity is light, there is no particular pressure to sell exerted by any of the mills in the South. Advance estimates place February distribution at figures in the neighborhood of 900,000 pockets. If estimates from official sources con- firm this, the trade will have .added reason to contemplate the future of the market with supreme confidence. 2. Review of the Produce Market. Apples—Kent Storage Co. quotes as follows: Baldwins, Noo | 0 $2.25 Baldwins, Commercial ~.------- 1.35 joOmathans: No, Foo ee 225 Jonathans, Commercial ~-------- 1.35 Spys, A grade, 2% in. min. ---~ 2.75 Spys, Bakers, 3% in. min. ------ 3.00 Spys, Commercial grade, 2% in.-- 1.50 Steel Reds 62002 225 Webeous A’ 2 2:49 Cooking apples, any variety ---- 1.00 Sutton Beagty 22... 1.75 Bagas—$1 for 50 Ib. sack. Bananas—5!4c per Ib. Beets—$1.60 per bu. for old; 90c per doz. bunches for new from Texas. Brussels Sprouts—30c per qt. Butter—Jobbers hold 1 Ib. plain wrapper prints at 40c and 65 Ib. tubs at 38c. Cabbage—New red commands 10c per Ib.; new stock from Texas is sell- ing at $7.25 per crate of 90 lbs. Carrots—75c per doz. bunches for Calif. grown; $1.25 per bu. for home grown. Cauliflower—$3 per crate for Calif. Crates hold 9, 10, 11 or 12. Celery—Florida stock, $4.25 for either 4s or 5s. Bunch stock, 75@85c. Cocoanuts—90c per doz. or $6.50 per bag. Cucumbers—$2.50 per doz. for IIl. grown hot house. Dried Beans—Michigan jobbers are quoting as follows: € He Pea Beans --.--2--_--_- $5.25 Light Red Kidney ------------- 6.00 Dark Red Kidney -------------- 6.50 Eggs—The market has rather favor- ed buyers during the week, but with very little decline. Demand at present is quite moderate, but receipts are ample. Local dealers pay 23%c for strictly fresh. Grape Fruit—Extra fancy Florida stock sell as follows: ING: 66 28 22 $3.75 No 462 5.00 5 Wo. $4 22 5.50 NOG G4 os ee 6.25 NG. 70 7.00 Ne 0 222 7.00 No 96 305 6.50 Choice, 50c per box less. Green Onions—Shallots, $1 per doz. Green Peas—$5.25 per bu. for Calif. grown. Lemons—The price this week is as follows: $60 Sunkict 23) $6.75 o0e Santeist 2 6.75 G60 Red Ball 3 2 2 6.00 300 Hed Ball 5.50 Lettuce—In good demand on the following basis: Imperial Valley, 4s, per crate _---$4.00 Imperial Valley, 5s, per crate ---. 4.00 Hot house grown, leaf, per Ib. -_ 09c Limes—$1.50 per box. Mushrooms—65c per Ib. Oranges—Fancy Sunkist California Navels are being offered this week on the following basis: TU $5.25 0 6.50 190 7.50 76 8.25 200 8.50 216 8.50 oo ee 8.50 B08 8.50 GAA 8.50 Floridas are held as follows: 100 $4.50 126 ee 5.75 0 2 6.25 $76 6.75 200 2 7.00 716 7.00 QP ee 7.00 Onions—Home grown yellow, $2 per 100 Ib. sack; white, $2.25; Spanish, $2.50 per crate. Parsley—50c per doz. bunches. Peppers—Green, 80c per dozen for California. Poultry—Wilson & Company pay as follows: Peavy fawis 2220-2 26¢ Hight fowls -..... 05 22¢ Bigne broilers... 18c Ola Poms 220. 220 20c Younx Poms -.....42 21 23c én Purkeys ..0 9 20c Potatoes—Home grown, $1.40 per bu. on the Grand Rapids public mar- ket; country buyers are mostly paying $1.25; Idaho stock, $4 per 100 lb. bag; Idaho bakers command $4.25 per box of 60 to 70; new potatoes from Florida command $5.25 per bu. Radishes—60c per doz. bunches of hot house. Spinach—$1.10 per bu. Strawberries—25c per pint for Flor- ida. Sweet Potatoes—$2.50 per bu. for kiln dried Jerseys. Tomatoes—$1.25 for 6 Ib. basket Florida stock. Turnips—$1.40 per bu. for old; new, 75c per doz. bunches. Veal Calves — Wilson & Company pay as follows: Raney l6c Godd oj 8 ote ee l3c Medium 220 ee lle Poon (28 10c —_ 2 2+>—__ There are three ways to move: for- ward, backward and in a circle. Take your choice. 6 MICHIGAN TRADESMAN March 26, 1930 Why Money Is Short in Kalamazoo. How many people have you heard say that money is scarce? Many. Ask any man in business—whatever line of business and he will tell you that collections are poor. Consider this money situation. Our factories and our farms produce a variety of things that are sold for money to other parts of the country. This money is brought into Kalama- zoo. Then what happens? Part of the money stays here in legitimate circulation among our people, but a large amount is spent in chain stores and is immediately sent to New York, Chicago or Detroit, and leaves our city never to return. There are around one hundred chain stores in Kalamazoo. These chain stores do a business probably averag- ing more than $150 each daily, making a total of $15,000 drained out of this city through the chain stores every day. Fifteen thousand dollars in cash taken out of Kalamazoo every day means nearly one hundred thousand dollars each week, four hundred thou- sand dollars each month. Nearly five millions of dollars a year. But, you say, even if the money was spent with the Home Owned Stores much of it would be sent away. True, but at the same time probably one- fourth of it would remain in Kalama- zoo, in circulation here, to be expend- ed over and over again. Thus there would be kept in circulation here at least one hundred thousand dollars more each month if there were no chain stores in the city. This would be paid out for help, (better paid help than the chain stores usually employ), for taxes, for building improvements, and for various other necessities and luxuries that all of us want. In the course of six months there would be so much more money in cir- culation in this city that the improve- ment in business and living conditions would be the talk of the town. It would amount to probably $600,000 more money in circulation here than we have now, or an average of $40 or $50 for each family. Do you remember the good old days when everybody always had a little money in his pocket? It was before the day of the chain store. If we had no chain stores in Kala- mazoo we would have more home owned stores, who would employ bet- ter paid help. The practice of the chain stores of paying very low wages to their help keeps the wages of other people down. For if a chain store is paying its clerks only $10, $15 or $18 per week, how can the Home Owned Store pay high wages and compete with the chains? Do you think you save money by buying at the chain stores? Well, in the long run we are sure you not only do not save money, but that your pur- chases actually cost you more. We show elsewhere in this little paper where you get cheated on weights. Where you go into a chain grocery, for instance, and buy a pound of lard or coffee or beans and are short weighted. Not every time, perhaps, but the re- ports from the city sealer of Kala- mazoo who tests these things show that short weights—which directly cheat the customer—have been a very common thing. So there is one way in which you do not save what you think you are saving. Then the qual- ity of the goods purchased are often inferior. We also reproduce in this paper a story which shows how you are cheated on quality, and while this story treats of only a few articles, you may be sure there are plenty more. Have you ever opened a can or box of stuff from the chain groceries and found that it was not quite full? And are the chain stores lower even for these inferior goods and_ short weight packages? Frequently they are no lower than the home owned store prices. If you do not believe this, compare the advertised prices of Home Owned Stores, with the advertised prices of the same sized cans or pack- ages of the chain stores——Kalamazoo Booster. —_~2+ 7+ 2s____ Items From the Cloverland of Michi- gan. Sault Ste. Marie, March 25—It looks as if navigation will open about the middle of April this year, although some ‘of the steamship lines may at- tenipt to force a passage through the river earlier than that. Last year navigation opened April 13. Repair work on the locks is being rushed, so they will be ready for the opening of navigation. The work on the exten- sion of the pier is employing sixty men, so that labor conditions have not been bad here during the winter. No bread line was needed, for which we are thankful. H. A. Thibert, the well-known mer- chant at Oak Ridge Park, on Nebish Island, was awarded the contract to operate the ferry between Nebish Island and the mainland on condition that he furnish a $1,000 bond to guar- antee rates and schedules and that he further furnish a $5,000 indemnity bond to protect the public while on the ferry. The traffic across to the island is growing each season and many more cottagers are planning on spending the summer on that delightful island. The Western Union Telegraph Co. is changing managers this week. G. D. Slattery is the new manager, com- ing here from Iron River. A. D. Kin- sey, the former manager, is at present at Marquette. J. W. McCoy, a prospector from Glendale, along the lines of the Al- goma Central Railway, near the Canadian Soo, reports that wolves are reaping a harvest of deer a short way North of the Canadian Soo. The deer hampered by melting snow, fall easy victims to the hungry wolves, who hunt in large packs. Mr. McCoy says that he has counted sixtv-three half eaten carcasses of deer and moose lying on the ground in the vicinity of his camp. The carcasses lie over an area of possibly ten miles, where there are no large deer yards. The animals are not common coyotes, but the large grey timber wolves. There is something about a wind- shield glass which magnifies a tack and makes a pedestrian seem a small matter. Mrs. John Clark has sold her gro- cery store and stock on Minneapolis street to S. J. Browniee, who will continue the business. Ill health caused Mrs. Clark to retire. The store has been doing a nice business and is in a good location, doing a cash and carry business. We are to have another chain store here. The Scott Stores, Inc., a new Nationwide chain of 5 cent to $1 stores, has leased the S. A. Marks stores at 512-514 Ashmun street. The store, which will be the seventy-ninth establishment by the Scott system, will have a frontage of fifty feet and a depth of eighty-two feet. The design and equipment of each Scott store is declared to be different from any other store and the store is to be exception- ally attractive. It is stated that each city is chosen as a location for a Scott store only after an extensive survey and careful analysis of local conditions and trade factors and that such has been the case in choosing the Soo. James Raeffale, one of our popular South Side meat merchants, has just completed building and installing one of the largest retail refrigerators in the city. It has a glass display running the entire width of the market. Mr. Raeffale did most of the work on the refrigerator himself. He snent all of his spare time during the winter and proved his efficiency as a professional carpenter. He has also rebuilt the basement, so as to hold ice enough to last all season and is now equipped to do a much larger business on the cash and carry plan. Mrs. J. Plaunt, who has been con- ducting the Hotel DeTour during the winter at DeTour, has closed the hotel and left for Toledo, where she may go into business. Some men never. change their opinion because it has been in the family for generations. William G. Tapert. os Ripe Olives Rich in Vitamin A. Ripe olives of the Manzanillo variety are rich in vitamin A, says the Bureau of Home Ecoromics, U. S. Depart- ment of Agriculture, which bases the statement on tests it has just complet- ed. The Manzanillo is a medium- sized olive grown in California for processing and packing ripe. It con- tains from 14 to 20 per cent. of oil, and when prepared for table use has a rich nutty flavor. Some unrefined fats and oils have been found rich in one or more vitamins. The Bureau special- ists thought that ripe olives might also be a valuable source of at least one of these substances so important in good nutrition. Feeding tests confirmed their expectations. Vitamin A was abundant. The ripe Manzanillo olives used in the experiments were prepared com- mercially, and are typical of those of- fered for sale at retail. The tree- ripened olives are first treated in the factory to develop nutty flavor, are then covered with weak brine and finally sealed and processed in the air- tight containers like other canned foods. The Bureau followed the same general technic as in other studies. ——_2-.__ Hides and Pelts. karcen, Mod 2 06 ree NO. 2 oe ee 05 WONT, OO: A en ee 07 red, No 2 22 06 Calfskin, Green, No. 1... 12 Calfskin, Green, No. 2. 101% (Caitakin, Cured No. 1 2) 15 Calfskin, Cured, No. 2 11% morse, No. 4 ee 3.50 faoree, NOD 2 2.50 Pelts. SOC 25@50 ar Tallow a i es 5 op EEE SISO ol ee eee 0 cS CM ai 2ay SSeS Sco eee Sia et 04 Wool. Unwashed, medium —..... @22 Unwashed. rejects ...-. @15 Srwashed: Ginig 8. @15 —_~+++__ Obedient Pair. Minister: “Well, my little fellow, do you always do as your mamma tells your” Little Joe: “Yes, sir, I do. And so does papa!” —__—__< © —_ Some men are tractors, others only brakes. Which are you? Do You Want Big Volume, New Customers, Large Profits, Brisk Future Business? Or If You Want To Retire From Business —Then You Want a Jos. P. Lynch 10 Day Sale. A large immediate imcrease in sales, no drastic mark- downs, and hundreds of new customers at practically a normal advertising cost. That is what a Joseph P. Lynch 10 day sale can do for your store. Furthermore — a Jos. P. Lynch sale tones up store morale, and actually creates tremendous good will which results in larger future busi- ness. May we furnish definite, con- vincing proof of how the Jos. P. Lynch 10 day sale achieves success in any store, large or small, regardless of where located, or local busi- ness conditions? Write to- day For Full Details. There is no obligation. Nationally known merchan- dising expert, whose origin- al, dignified and high class sales methods have won the endorsement of hundreds of leading stores from coast to coast. The JOSEPH P. LYNCH SALES CO. 3rd Floor Home State Bank Bldg. GRAND RAPIDS, MICH. | | —s in NE sia enn? tana a ec Fi een March 26, 1930 MICHIGAN TRADESMAN Secretary Hanson is a Busy Man. On Thursday, March 20, I was privileged to accompany W. H. Caslow, known as the Main Street Crusader, to Jackson, to attend a public mass meeting sponsored by the Jackson wholesalers and re- tailers at the Jackson auditorium and which was attended by better than 4,000 people. The G.A.R. fife and drum corp played while the people were ar- riving, and was indeed spectacu- lar, the meeting being dedicated to the Merchants Minute Men, which has attained large member- ship in Jackson as a result of the organization efforts of C. V. Fen- ner, State Organizer of W. K. Henderson, better known as “‘Old Man Henderson’ of Station KWKH, Shreveport, Louisiana.” Mr. Fenner spoke on the un- ethical practices of the syndicate stores and exhibited several gro- cery and drug items, packed in similar cartons, but which con- tained different weights and count and informed his listeners, the short packages has been obtained from chain stores, while the regu- lation packages had been secured from independently owned stores. Mr. Caslow delivered a very in- teresting and forceful ta!k relative to the duty of retailers and con- sumers to their community and the country and warned those present of the ultimate dangers, if the syndicate stores are permit- ted to continue their invasion and expansion, and showed how it re- flects detrimentally on practically everybody regardless of their business connections. A report has reached my hands from Kentucky that both houses of the Legislature have enacted a law imposing a gross sales tax on merchants. While the law was in- tended as a regulating measure of the chain stores, there seems to be some difference of opinion as to the merits of the act, and of which our members will, no doubt, receive first hand informa- tion from Secretary Haas, of Louisville, who is scheduled to talk at the Saginaw convention on Tuesday, April 22. Another law has passed the Upper House of the Kentucky General Assembly, requiring ad- vertisers of all goods, wares and merchandise for human consump- tion, in prepared packages or original packages, to give as part of the advertisement the true net weight in pounds or ounces or parts or fractions of either. This measure appears to the to have real merit and is worthy of serious consideration at our Saginaw convention, and if fav- orably received, would afford ample time to prepare a bill for our next Legislature and to secure pledges of support from the can- didates for both houses. The writer is scheduled to meet with the grocers of Saginaw, Port Huron and Pontiac this week, and from all indications the next con- vention will be the largest attend- ed convention held in Michigan for several years. All retail gro- cers and meat dealers are being urged to plan a full three day con- vention April 21, 22 and 23 at Saginaw, which will serve as a recreation as well as very profit- able in the managements of retail stores. Herman Hanson, Sec’y. ee Anti-Chain Store Philosophy. A man’s town may be small, but the spirit that defends it and works for it, is not. The greatest man was once a child and the biggest city but a hamlet. There is such a thing as be- coming so broad that one becomes exceedingly thin. He who supports his own home is a more loyal friend to other homes, than he who neglects his home, while working for others. He who is loyal to his own town and spends his money there, is more loyal to other towns than he who forsakes his home town to spend his money in them. Civilization began when man adopted a local habitation and a name. It has made progress to the exact extent to which men have expanded a habitation into a home and a name into a person- ality. America has exalted the indi- vidual beyond any other country. In this fact is to be found the se- cret to our progress, gzeatness and wealth. Any tendency that cur- tails the American's individuality is un-American. Every independent business de- stroyed is a blow to Americanism. Every honest business man is justly entitled to a fair profit, and the community which he serves is richer when he gets it. How many persons ever stop to figure the value of a dollar spent at home? This is the ques- tion being asked by the business houses of Michigan to-day. It is pointed out that the dollar spent at home is worth one hundred per cent., for it remains in the com- munity, while the dollar sent away leaves never to return and is there- fore a complete loss to the com- munity. —_—_+-+—____ She Gave Her History. The fresh young traveling salesman put on his most seductive smile as the pretty waitress glided up to his table in the hotel dining room to get his order, and remarked: “Nice day, little one.” “Yes, it is,’ she replied. “And so was yesterday, and my name is Ella, and I know I’m a pretty girl and have lovely blue eyes, and I’ve been here quite a while, and I like the place, and don’t think I’m too nice a girl to be working here. My wages are satis- factory and I don’t think there’s a show or dance in town to-night, and if there was I wouldn’t go with you, I’m from the country and I’m respect- able and my brother is the cook in this hotel, and he was a college football player and weighs three hundred pounds; last week he pretty nearly ruined a $25-a-week traveling man who tried to make a date with me; now, what'll you have—roast beef, roast pork, Irish stew, hamburger or fried liver?’ +--+ Wise Men Say: That little men have short tempers. That it is not work that kills men; it is worry. That if you and your job are not friends, part company. That the longer you live, if you live right, the less you will think of yourself. That following the line of least re- sistance is what makes rivers and men crooked. That determination reduces hard work to nothing, procrastination makes hard work out of nothing. That to keep watching, to keep working, to let the brain and hand go together—that is the secret of success. ee Aztecs Used Cocoa Beans As Money. The Aztecs of Mexico and Peru dur- ing the sixteenth century used cocoa beans for money according to a re- cent book called “Epochs of American 3anking” by N. F. Hoggson. For small transactions the ‘beans were counted out singly, and for larger ones they were measured out in stand- ard sized bags. Cocoa beans were the standard cur- rency in every province of the two countries noted except one, where salt was used instead. ALL-COLOR — NOW SHOWING AJESTIC CARDEN” THE SONG ROMANCE OF ALL TIME: DENNIS KING in “THE VAGABOND KING’ More Gorgeous Than Anything You Ever Hoped To See! ALL-SINGING — Paper Has Saved Many Dollars. Pullman, March 19—I believe your paper has saved us many dallars. I wish you many more years of service to the independents. George W. Masters, Mer. Pullman Farmers Co-Operative Association. One Week Starting SATURDAY, MAR. 29TH “SUCH MEN — ARE - DANGEROUS” Elinor Glyn’s Sensational Story of Smart Society With Warner Baxter _- ane Catherine Dale Owen —— Also— “HIS BABY DAZE” “Paramount Talking News” “A CLOSE CALL” Coming Soon “NO, NO NANETTE” ALL-AMAZING Phone WHOLESALE FIELD SEEDS Distributors of PINE TREE Brand ALFRED J. BROWN SEED COMPANY 25-29 Campau Ave., N. W. GranD Rapips, MIcHIGAN Automatic 4451 HOPEFUL SIGN IN TRADE. More initiative and less hesitation was urged on business interests during the week by the Governor of the Fed- eral Reserve Board who emphasized how the banking system had eased credit to aid recovery from the pres- ent depression. Of course, there are various opinions concerning the poli- cies of the Reserve in relation to the security inflation which preceded the panic, and there is still some question whether the door has been closed on another outbreak of the sort, but it is not doubted that easier money rates should help the present situation. The fact of the matter is, however, that opportunities for the use of cheap- er capital are not at once available. Overproduction is a common complaint in industry, and expanded output is certainly no remedy for the trouble. Initiative is decidedly checked by this condition. A factor of equal importance on the side of hesitation is the continued de- cline in commodity prices, caused chief- ly by large surpluses and partially by the former credit squeeze. Business men do not like to operate on declin- ing markets. Commodity deflation is somewhat on the wane after bringing many price levels to new lows. This is a hopeful sign, and it may very well turn out that the lower values for manufactured goods made possible by the drop in raw materials will stimulate consump- tion and mean larger outputs and in- creased employment. This has very often been the case in the past. It is not an immediate prospect but a meas- ure of hope for the future. THE DRAMA OF WHEAT. Alexander Legge, chairman of the Farm Board, has announced that by the end of the current season the Wheat Stabilization Corporation will probably have on its hands about 100,- 000,000 bushels of wheat bought from co-operatives at prices well above those now prevailing in the open markets at home and abroad. Meanwhile, finan- cial depressions and crop conditions in many sections of the world tend to keep prices down. Mr. Legge also is demanding that American growers re- strict production by 10 or 15 per cent. He gees no likelihood of an immediate demand for American wheat in for- eign markets. An oversupply of any commodity forces the gentral price level down. Wheat growers and those who nor- mally stabilize commodity prices by speculative purchases with private cap- ital are becoming tremulous. Suppose, they say, that the Stabilization Cor- poration should be moved suddenly to dump its wheat holdings. What would then become of the market prices? This thought suggests a duplication in the primary grain markets of the mood of fear that swept the stock markets of the country last November. The Stabilization Corporation, hoarding mountains of wheat for which there is no immediate demand, should look sharp. It is in a way to precipitate a panic of wheat selling that, if it ever got started, would put the price of MICHIGAN wheat down, temporarily, at least, to levels much lower than any one has thought possible up to now. DRY GOODS CONDITIONS. Retail trade is reported to have made some improvement during the past week, but is running behind a year ago, of course, because Easter buying was then nearing its peak and has yet to begin in volume this season. Loss of purchasing power through unem- ployment and the natural tendency of those who are employed to bulwark their savings are undoubtedly holding down consumer trade. Activity still centers on apparel and dress acces- sories in the lower price ranges. Home furnishings respond fairly well to in- tensive promotion work. The usual procedure this year, due to a late Easter, will be to average up March and April sales for comparison with the totals ror the same months last year. This will give a fairer pic- ture of progress, although the lull for most of this month may suffer as against the fair degree of activity that followed the holiday last year in April. On the other hand, more seasonal weather should help Easter sales this year despite the influence of business reaction. Some pick-up in wholesale volume was noted during the week, but in most lines of merchandise orders are still far from liberal. Apparntly, not enough buying at retail has yet been done to mean quantity business for the manufacture. There is good reason to believe, howver, that store stocks are quite low on many items, so that spring demands in anything like the usual volume should mean a heavy reorder- ing movement. HOLDING STOCKS TOO LOW. When a large store finds it necessary to send a customer to a _ wholesale showroom to purchase an article which it would ordinarily carry in stock, there seems to be full reason for the com- plaints of manufacturers that the line is being too finely drawn on keeping down inventories. Such a case was related last week. The question quite logically arises whether the store imag- ines it is the purchasing agent for its customers or the selling agent, and one without samples, for the manufac- turer. The more important question, how- ever, concerns the steps being taken by many retail organizations to deal with sub-normal trade conditions. The widespread outbreak of price competi- tion is one phase of present policies and to a degree it is in keeping with the present emergency. However, it may be considered effective only when it represents an honest effort to meet the consumer’s desire for economy. The reduction of stocks below reas- onable margins is another move which finds wide acceptance, judging from what salesmen and even buyers have to report. This retrenchment has two evil effects which seem to offset pos- sible advantages. First of all a sale is lost and a customer disappointed. Then, the customer receivs the im- pression that the store ig economizing and may decide to pursue a like course. TRADESMAN which is just what is keeping back a lot of business at the present time. TESTS FOR FAILURES. Out of fifty-five cases of business failure analysis in a near-by city, forty- three might have been obviated by practice of just the rudimentary rules of business, a study now being con- ducted has disclosed. This will not be news, of course, to the interests which suffered through these bankruptcies or to the business world at large. How- ever, it is hoped that this and similar surveys may establish the necessity of some more effective control of the debtor who has not conformed to the normal. It has even been suggested that such persons be isolated for the protection of the community against future injury from the same source. The latter step is probably a little too drastic for adoption, although it might be warranted in cases of ex- treme ignorance, negligence or fraud. A more practical plan, it seems, would be to make sure that the bankrupt who continues or re-enters business be giv- en instruction on how to avoid his former errors. Credit organizations and trade asso- ciations might very well unite in a campaign to compel every debtor to pass an examination on at least the elementary processes of good business practice before he is again furnished with credit. A start might thus be made on the biggest problem in busi- ness to-day—education of the rank and file in trade and industry on corrcet operating methods. UNFAIR AND DISGRACEFUL. In the trial of Edward L. Doheny, charged with bribing former Secretary of the Interior Albert B. Fall, we wit- nessed the same pathetic and unpleas- ant accompaniments which marked the trial of Fall. When the name of his dead son was mentioned in court, the defendant broke down and burst into tears. His women folk joined in. Weeping followed Fall through court. It is a shame that the Government should try in 1930 a man charged with committting a crime in 1921. In nine yearg he, like Fall, has become a pa- thetic old man instead of a vigorous fighter with the full strength of life in his veins. The changes of time made the ordeal seem almost like trying one man for another man’s sins. How un- fair and disgraceful are the law’s de- lays! SPRING COMES IN CHINA. Ag the forces line up for annual spring session of China’s civil war, the odds seem to be somewhat in favor of President Chiang Kai-shek and the Nationalists. They’ve got the arms, they've got the men, they’ve got— within limits—the money too. And what is more important, they know just what they are after. Matters are complicated for an un- derstanding of the of the situation, however, because we have no way of knowing just who it is they are fight- ing. Some of the arms and men and money now dedicated to the Nationalist cause may at any moment shift to the other side and upset all calculations. March 26, 1930 Hsi-shan, war lord of Shansi, who has been trying ‘to settle his feud with The obvious enemy is General Yen Chiang Kai-shek by persuading him to resign and is now reported ready to add force to diplomatic suasion. But Yen has many possible allies. Various disgruntled Northern militarists are ready to support him; he should com- mand the rather wavering allegiance of Feng Yu-hsiang, our old friend the “Christian general,” and he is angling for the assistance of the Manchurian war lord, Chang Hsueh-liang. If all these forces should combine against the Nationalist government and stay combined, the supporters of Nanking would have a right to demand even money on any later bets. ARTHUR JAMES BALFOUR. America may leave to Britain the task of estimating the greatness of Arthur James Balfour, first Earl of his name, Chancellor of Edinburgh Uni- versity, leader of the House of Com- mons, President of the British Acad- emy, Prime Minister of England and author of “A Defence of Philosophic Doubt.” But to America he will ever mean the tall, drooped, kindly man who came to us in 1917 as head of the British War Mission to the United States. He was asymbol. The official presence in Washington of one of the few greatest of England’s contem- porary statesmen meant the healing over of a mighty chasm. It was as sig- nificant in its way as the march of the first American troops through the streets of London. “We have not learned freedom from you,” he said, “nor you from us. We both spring from the same root.” With infinite tact “Mr.” Baulfour wrought the Brit- ish share in the foundations of the marvelously effective structure of An- glo-American war effort. In that role he can never be forgotten here. Arthur James Balfour has his permanent place in the history of the United States of America. PASSING UP THE BREAD. The slender woman. says Professor James L. Boyle, of Cornell, is to blame for the wheat farmer’s slender bank- roll. The market slump is all a mat- ter of diet. And diet is a matter of feminine figures, and they conform to stylish frocks; frocks are designed in Paris. Ergo, Paris is to blame for the American farmer’s. predicament. The assumption is ingenious, but it was forecast some time ago in statistics from the Department of Commerce in Washington, which indicated a 20 per cent. decline in the consumption of bread in the last few years and an even greater falling off in the demand for good, red beef. The orange and the sipinach leaf have become the staff of life. Now that the statistics have been interpreted, what will be the re- sult? Will Chairman Legge, of the Farm Board, go to Paris to solve the grain problem in the style salons? Will the grain experts develop a starchless wheat? Or will the farmers struggle along in the same old path, hoping and praying and continuing to live only by the grace of that dwind- ling minority, the fat of the land? | March 26, 1930 MICHIGAN TRADESMAN OUT AROUND. Things Seen and Heard on a Week End Trip. I was amused to note a few days ago that the Kroger crowd quoted Paul Nystrom in their newspaper ad- vertising as favoring the chain stores. I have known Mr. Nystrom nearly thirty years and have read every book he has written on merchandising. I have never found a line wherein he favors chain stores over the independ- ents, but in order to draw fire, I sent him the following letter: My dear Mr. Nystrom—The Kroger crowd is quoting you frequently in their display advertisements. I am wondering if they quote you correctly in the advertisement I en- close herewith. If so, I cannot see how you can think the chain store system is a bene- fit to the American public, because whenever they locate in small towns regular merchants are forced out of business, stores are vacated, rents de- cline, clerks are thrown out of em- ployment, population diminishes, farm- ers are reduced to beggary by the low prices the chains force on the produc- ers of fruit and vegetables, train ser- vice is curtailed, hotels close because the traveling salesmen have no oc- casion to visit those towns, churches and schools decline, public morals de- scend to a low level and the inhabitants become desperate. I speak as a man of sixty years’ ex- perience as clerk, store owner and close observer. E. A. Stowe. The letter brought the following deply: Dear Mr. Stowe—Replying to your letter of March 5, I thank you for call- ing my attention to the Kroger adver- tising. Their use of my name and the quotation are entirely unauthorized. Immediately upon receipt of your let- er I wrote the President of the Kroger Grocery & Baking Co., asking him to stop using this quotation. My views on chain stores are offi- cially expressed in a pamphlet by that name published by the Chamber of Commerce of the United States and in a chapter of my recent book, “The Economics of Retailing.” I certainly would not, willingly or knowingly, permit the use of my name and con- nection in the manner of this adver- tising. Paul H. Nystrom, Professor of Marketing Columbia University. The most favorable reference Mr. Nystrom ever made to chain stores is as follows: Much has been said about the possi- ble elimination of independent retail- ers by any other forms of retailing, particularly chain stores. A careful sur- vey of retailing, the world over, indi- cates that the independent retail store has never, so far, been completely eliminated. This type of retailing is able to survive in some fashion under almost all conditions. The independent store is to be found in communities too small, too poor or too far out of the way to be of any interest or to offer any possible means of existence for any other type of retailing. The independent retail store has survived the severe competition of chains in communities in which chain stores have apparently almost reached the saturation point. They have lived through the very active competition of consumers’ co-operatives in Eng- land. They have continued to exist in the face of governmental regulation and hostility in Soviet Russia. It seems utter nonsense to believe that the independent retailer may be com- pletely driven out of existence. That will never come to pass. There are qualities in independent retailing that fit it for survival under almost all conditions. In the foregoing paragraph, there were enumerated some of the factors pointing to a continued existence and even strength of distribution of goods through small, independent, retail stores. Where the independent retail- er fully utilizes such opportunities as exist for him he can scarcely be forced out of business, and there is even the promise of some degree of success for those who must effectively meet the difficult conditions of modern trade. One of the means ‘by which the inde- pendent retailer has strengthened his position is by increased education in methods of merchandising, by meeting present-day requirements for attractive displays, cleanliness, good lighting and modern equipment. There is obviously great vitality in the system of distribution through in- dependent retailers. The mortality rate among such retailers is high and has always been high. Whenever a re- tailer drops out there is. almost always another to take his place to make an- other trial. Out of the many efforts, an occasional store makes a success, and out of the many efforts lessons may ‘tbe drawn which, when properly applied, may guide those who come after. The Kroger crowd frequently quote people as favoring chain stores who have never written or spoken a line on the subject. Likewise, it is common for actresses to commend cigarettes— for a consideration, and college pro- fessors to sign statements approving chain stores—for a consideration. All of which suggests the cartoon James S. Kirk & Co. published as an adver- tisement of their soap line twenty years ago. The illustration was of a dirty looking tramp, who was repre- sented as speaking as follows: “I used your soap twenty years ago and have never used any soap since.” I have precious little use for the opinions of most college professors (Mr. Nystrom is a notable exception) on any commercial or mercantile topic. When it comes to discussing chain stores I would rather have the opinion of the professor’s wife or a discrimin- ating woman buyer of the family food supply in any walk of life. The chain stores cannot bribe such women to lie for them, no matter how attractive the consideration may be. The apprehension and arrest of the bombers who admitted one bomb- ing and who are in all probability guilty of the other bombings of similar character in this city and Muskegon unfortunately do not carry with them the punishment of the real offenders in such matters—the union men who were probably cognizant of what was going on, who furnished the funds to purchase the dynamite and reward the implicated criminals for the damage they might do in destroying property to such an extent that the theater owners would be intimidated into em- ploying union men in the work of pro- jecting their pictures on the screen. This is one of the tragedies of trades union practice. The actual incendiaries, sluggers, maimers, bombers and mur- derers who are employed by all union organizations from time to time to in- timidate employers and non-union em- ployes frequently pay the penalty of their crimes on the gallows, in the electric chair and the prison cell, but the men—God forgive me for using the word men in this connection—who hover in the background and con- tribute to funds which they know are to be devoted to the purchase of dyna- mite ,to be used to coerce men who do not think as they do—frequently to the extent of murdering innocent peo- ple—are the real criminals, just as much as the men who apply the torch, explosive or bludgeon. They know this the moment they hold up their hands and take the iron-clad oath which is exacted of all union adherents. The taking of such an oath deprives a person of the power of independent thinking and independent action and makes him a dumb brute which must bend the neck to the venal and un- scrupulous leaders of the organization. By taking such an obligation the sub- servient tool ceases to be a Christian (if he ever was one), ceases to be an American citizen (although he may continue to function as a voter) and voluntarily becomes an outcast and Ishmaelite, with his hand against This may seem like strong talk by those who have not come in close contact with unionism, everyone else’s hand. but the writer has been in touch with the real thing—not the dress parade mockery which fool preachers prate about in their pulpits and politicians slobber over in their campaign speech- es—for more than half a century and knows whereof he speaks. Grand Rapids has recently promul- gated a new and essentially fair rule regarding the navigation of cross streets ‘by drivers. Al- though the rule was promulgated in the papers and drivers were assured that it would be rigidly enforced, it is not observed one time in a hundred and crossing policemen appear to wink at violations of the ordinance. Fre- quent arrests will have to be made to convince the average driver that this praiseworthy measure will be enforced to the letter as it should be. , automobile T am told that the A. & P. Co. has added soda fountains to their functions in a considerable number of stores in the East, for the purpose of ascertain- ing if that branch can be conducted successfully. Cut prices prevail in this new department—9 cents for plain soda, 14 cents for ice cream soda, 9 cents for ham sandwiches, 14 cents for chicken sandwiches. A friend of mine who bought a ham sandwich at one of these stores says he is dead sure the ham was a “picnic ham,” be- cause he could not bite through the meat. I think very few people will care to patronize a chain store for the sake of saving a cent on a unit pur- chase, but perhaps I am wrong. Time will tell. If the chain invades the soft drink field the chain drug stores will be pretty likely to retaliate by adding lines of staple and fancy groceries to their stocks, so if the A. & P. gains in one department, it will possibly lose E. A. Stowe. —_++.—____— For Summer Toy Week. About 150 manufacturers have indi- cated their co-operation in the stag- in another. ing of Summer Toy Week to be held in New York City from June 9 to 14, according to H. D. Clark, secretary of the Toy Fair Chamber of Commerce. The week is aimed to concentrate all of the Summer visits of toy buyers into one period. Plans for special displays during the week are now be- ing considered. Mr. Clark also added that efforts are being made to determine the re- action of the trade to the holding of the 1931 toy fair in a single central location. There is a division of opin- ion on the matter, as some groups continue to favor showings at two of the hotels in which the fair was housed this year. Mr. Clark indicated that enough data would be in hand by April to determine whether the Toy Chamber of Commerce would sponsor a single location. The fair next year will be held from Feb. 9 to 28. oe Outlook For Paints Uncertain. The present situation in the build- ing field, particularly as it concerns the limited volume of home construc- tion planned for early Spring, makes the outlook for sales of paints and varnishes during the next few weeks somewhat uncertain. . In view of the large amount of home building that was held up around the country last Spring by the almost continuous rains, it was expected that the current sea- son would witness a proportionate gain, which makes the present pros- About the only bright spot in the situation, aside pect doubly disappointing. from large contract jobs on office and hotel structures in some of the larger cities, is the probability that much of the exterior decorating of dwellings that was not done last year because of the wet weather will be done this Spring. —_+-.___ Uses Meat Cutters Only For Cutting. An outstanding feature of a cash- and-carry meat and fish store, which is reported doing an annual business of $600,000 in a down-town location of a New England city with about 200,- 000 population, is the offering of ready cut meat, which is displayed in show cases and sold by ordinary clerks who require only three days’ training for the work. The system utilizes to the best advantage the time of the rela- tively high-priced meat cutters, the store’s four butchers having no con- tact with customers but devoting their entire time to meat cutting. Special cuts are prepared to order, but they cost more per pound than the ready- cut meat. —__»- > ___ Two Stations After the Chains. The Break the Chains Association has been formed in Minneapolis with E. S. Cary, criminal lawyer, broad- casting over two radio stations in an effort to arouse public sentiment. March 26, 1930 10 MICHIGAN TRADESMAN Dangerous Advice To Give the cages during the day, as a certain In this Government's history no Justice. No man will be sooner for- American Farmer. temptation for holdup men. man has accomplished more genuine gotten. This is just because he lacks and valuable public service than showmanship. His valuable and in- Los Angeles, Feb. 21—A good deal of free advice is being handled around to American farmers, telling them to curtail production of foodstuffs this year. The latest broadcast is by Sec- retary Hvde, of the Agricultural De- partment: He talks about overpro- duction and the necessity for less acreage. Now, nobody has any ob- jection to the farmer making a living or of farmers generally adiusting the supply to the demand, but it seems a dangerous sort of thing for the Gov- ernment to tell farmers, wholesale, to cut down their acreage. Suppose all the farmers did this and arbitrarily re- duced their product 25 per cent.? Shortage of food would result, prices would skyrocket and the poor, who buy most of the food would suffer. On the other hand, of course, if the farmer became convinced that there was to be a general movement to cut down the supply, there would be a heap of them who would surreptitiously plant a little more seed, so as to enjoy the higher prices to a greater degree. Billy Sunday’s sons seem to be “en- joying” all sorts of matrimonial troubles and their wives are seeking relief through the divorce route. They claim there is too much “Ma” Sunday mixed up in the deal. One would easily imagine it might be so. judging by the unfortunate temperament of the maternal ancestor. The local weather bureau announc- es that it has been compelled to add more help to its force of prognostica- tors. Judging from the results in this neck of the woods, some greenhorns have been trying to do a man’s work and have overplayed. Reminding me of a story General W. H. Sears, for- merly head of the canning industry, at Pentwater, used to tell about a local character at Chillicothe, Ohio, who used to predict the weather conditions with such a wonderful degree of cer- tainty that one of the Cincinnati papers sent a representative out there to in- terview the chap and ascertain what basis he had for making his claims. “Well,” he said, “I always read the Government forecast and predict ex- actly opposite.” If the authorities of Chicago would apply deportation methods they would undoubtedly remove one great source of crime in that city, though when one looks over the list of “skis” in the official list he might gain the impres- sion that it would play havoc with the roster of city officials, including judges and other law enforcers. Out here in Los Angeles there is a constant turmoil in the city council over the plan to remove the height limit on skyscrapers. With its nar- row streets it would certainly prove a problem in the down town district every time the whistle blows, and the inmates would be waddling all over each other. In New York skyscrapers are a necessity, hence subways are re- quired to handle the human flood, but that is because they have a skimpy little island and have no room to ex- pand except upward. But in Los Angeles there is so much room all the office buildings could be one story. Some big trust company down in New York is putting in what is called a ‘marine’ vault, accessible only through an elaborate system of pumps, air-locks and other submarine ap- pliances. However, while this might do for a night control of their funds, it would not in any way interfere with the general bank plan to have all their funds on display in paying tellers President Hoover’s little Quaker church down in Washington has be- come so popular with transients, who were liberal in their donations, that the officials have decided to do away with the contribution box altogether. This is certainly a delightful condition and ought to prove encouraging to the element who have been denuding their trousers of buttons in the fond hope of keeping up appearances. On the occasion of the anniversary of the birth of the Great Emancipator it is the habit of some people whose wish is father to the thought, to come forward with the statement that Lin- coln said thus and so, especially con- cerning prohibition. Having spent some considerable time looking up the authorities, and reading the five an- nual messages sent to Congress by the martyred president in which no men- tion was made of liquor regulations, I am inclined to think that perhaps about his only declaration in this re- spect was when someone suggested that General Grant indulged in strong drink excessively, that Lincoln made the remark if he knew where the said general got his liquor he would en- deavor to procure a supply for some of his other generals. The proposal to abolish submarines as weapons of war can be set down as a part of the amiable social doings at the disarmament conference. No sane statesman supposes for one instant that submarines—once having been perfected as engines of war—will ever be abandoned. The history of war is that each new weapon as it develops is always regarded with holy horror and denounced as barbarous and in- human. But none of such weapons have ever been abondoned for that reason. In the world war the sub- marine was still a crude experiment, yet accomplished astonishing results. The submarine of to-day is as differ- ent from the undersea boat of yester- day as the flying machine of Darius Greene differed from Col. Lindberg’s new sky ship. It has been the history of the world that laws change with the people; not that people change with the laws. Hence all great reforms of every age have been brought about by public sentiment. Human nature, for ex- ample, no longer looks favorably upon cannibal feasts. They were not, how- ever, abolished by law. They were abolished by public sentiment, which is often at variance with law and often opposed to legal regulation. The idea that a certain portion of the Nation want laws enacted to “force” other people to do certain things, never gets anywhere. When laws are enforced is when the public wants them to be. Only medical men of small caltber are opposing the Rosenwald Founda- tion formed for the purpose of lessen- ing the cost of sickness in the average home. Most physicians are high minded and give largely of their time and resources toward reducing the hardships occasioned by ill health. The bigger they are the more they do in this direction. This, however, cannot be said of some of the hospitals. As a rule their charges are unjustified and the poorer class are deterred from ac- cepting their ministrations, because of their inability to meet with their re- quirements.: The Rosenwald Fund, however, has for its main purpose the making of clinics and hospitals more easy of access to those in hard luck or straightened circumstances and to this no just remonstrance can be made. William H. Taft, the retiring Chief telligent work as Secretary of War, as New York March 11, 1930. AMERICAN COMMONWEALTHS POWER CORPORATION Grand Rapids Dividend Notice The Board of Directors of American Commonwealths Power Corporation has declared the following dividends: PREFERRED STOCK The regular quarterly dividend of $1.75 per share on the First Preferred stock, Series A, payable May 1, 1930, to stockholders of record at the close of business April 15, 1930. The regular quarterly dividend of $1.63 per share on the First Preferred stock, $6.50 Dividend Series, payable May 1, 1930, to stockholders of record at the close of business April 15, 1930. The regular quarterly dividend of $1.50 per share on the First Preferred stock, $6 Dividend Series of 1929, payable May 1, 1930, to stockholders of record at the close of business April 15, 1930. The regular quarterly dividend of $1.75 per share on the Sec- ond Preferred stock, Series A, payable May 1 1930, to stock- holders of record at the close of business April 15, 1930. COMMON STOCK The regular quarterly dividend of 1/40 of one share, (214%) payable in Class A Common stock on April 25, 1930, on each share of Class A and Class B Common stock, to stockholders of record at the close of business March 31, 1930. Where the stock dividend results in Fractional shares Scrip certificates for such fractions will be issued which can, at the option of the stockholders, be consolidated into full shares by the purchase of additional Fractional shares. assist stockholders in the purchase of additional Fractional shares. Checks and stock certificates in payment of dividends will be mailed in due course. St. Louis The Company will ALBERT VERMEER, Treasurer. t1e. 80z MUELLERS SPAGHET! Preemie ] “If the goods you sell your cus- ] tomers please them — THEY WILL COME BACK TO YOU. You make this a CERTAINTY with MUELLER MACARONI PRODUCTS es l B! l ¥ 7 C. F. Mueller Co. Jersey City New Jersey im tee 102. 4 MUELLERS gCOOKED, rete Rs Fr, rE ama March 26, 1930 MICHIGAN TRADESMAN il Governor General of the Philippines, as President, as Chief Justice, was tossed off with a good natured grin. No one will ever realize the extent of his service for the reason that he never posed with a careworn look of consecration in the limelight. Los Angeles is always on the qui vive when aviation is agitated. Her investments in this line are enormous. Its advances are talked of everywhere and at all times. But the airplane is never to take the place of the auto- mobile or the railroad train, though it will probably go to limits as yet un- thought of. Col. Lindberg, at a break- fast club session the other day, which I fortunately attended, spoke of the general public as having lost its rea- son over the problem of navigating the air. It is to be taken for just exactly what it is—an emergency substitute for accelerating the movement of per- sons or things—more particularly the mails. As for the transportation of individuals it will cease to prove so wonderfully profitable with the wear- ing off of its newness. But one can- not watch the tremendous tempo at which aviation is expanding without realizing that, through its conquest of distance and speed and belittling of time, through its use of the air roads that know ‘no grade crossings or other material obstacles, with the conveni- ences it renders in time saving alone, it is bound to have a far-reaching ef- fect on civilization. While one divorce judge in Los Angeles makes the broad assertion that no childless wife, in normal health, need expect him to grant alimony out- side of legitimate property settlements, another goes so far as to give the wife the privilege of crashing the gates so far as her husband’s pay check is con- cerned This ought to be a case for the humane society, for what could savor more of extreme cruelty than the transferring of the allegiance of the pay envelope or possibly the bank ac- count to the deadliest of the species? Frank S. Verbeck. —_++.—__— Let Us Have Free Mail Delivery. Grandville, March 4— Grandville prides itself on being a progressive village, almost a city in fact, yet it is lacking in one provision that it must achieve when it comes to be known as up with the times and that is free mail delivery throughout the village. When are we to have this? Why are not the business men of the oldest town on the Grand bestirring them- selves to secure this much needed im- provement, so that every citizen may have his mail landed at his door? Other towns of less number of in- habitants have long ago secured the blessing of free mail delivery. Cer- tainly our village is up and doing in other important lines of endeavor. Then why has this much needed im- provement been’ wholly nals Again we ask why? There is said to be a ie for all things and it seems to the writer that now is the accepted time to inaugurate this much needed improvement. Grand- ville has certainly traveled nearly half a mile after its mail long enough. Away back in early settlement days we thought nothing of going a score of miles after the mail. I think it was in the reign of James Buchanan that our Bridgeton village attained to the importance of a_ postoffice, which, however, was taken away when the Democrat who held it moved out and nobody but a Black Republican was Isft to take it. Politics in those days was certainly partisan to the last degree. Our mail was carried once a week and when the office was taken up the carrier con- tinued his weekly trips from Muskegon to Newaygo regardless. This gentle- man was a strapping six-footer and a thorough secessionist. I have often listened wide-eyed while he discoursed his secession principles to a gaping crowd of bystanders. Not until the advent of Lincoln did Bridgeton get back its postoffice, then once a week the mail was delivered to the joy of the settlers of the woods. Before the appointment of office and carrier we got our mail at Muskegon twenty miles away. Neighbors going to and from the Mouth would kindly remember the woods folks and fetch the mail. My brother, only eight, made weekly trips to Muskegon on horseback at one time for the purpose of fetching the mail. Even then, under such discouraging conditions, the father was a subscriber to: Greeley’s semi-weekly Tribune and read those “bleeding Kansas” editorials with interest. Like doctors the mail was hard to get. Time and again have I horse- backed it through the woods for a score of miles to ‘bring a physician when a neighbor was seriously ill. Good old times, of course, yet none of us to-day would care to renew the ex- perience. Brother Davis came to be the mail carrier, and as he was a lover of the horse and dearly loved to ride the twenty mile trip once each week it did not seem to him a hardship. There came an end to thes? rides after a time, however. Once upon a time the boy returned home with the story of seeing nearly a dozen wolves in the woods, and but for the fleetness of his horse he might have been devoured. That boy’s mother after that said never again should her little boy make that lonely trip if we never had any mail. Davis so loved the horse that he be- came an expert rider in many races with men along pine wood roads. Later he joined the U. S. cavalry and went South to save the flag. Somewhere near Knoxville he passed to the be- yond, a victim to the slaveholders’ re- bellion. For a time our mail was carried by stage from Muskegon up the river to Newaygo. After a time this was dis- continued and a weekly mail route was compassed on _ horseback, the mail sack being shaped something like a doctor’s saddlebags. More than once have I made that trip of twelve miles with a mail sack over shoulder, going to some public doings at the countv seat and giving the folks an extra mail that week by carrying the bag. Fortunately I never encountered any wolves and saw but one bear crashing his way within sight. Now and then a screech owl would let out a blast that would raise the hair on any boy’s head that heard it. We trust that Grandville will not rest much longer under the ban of the Post Office Department. Nearly half a mile walk by invalids and children for the mail smacks of aboriginal days and should no longer disgrace the goodly town of Grandville. In general the early settlers on the Muskegon were a reading folk and each family had its favorite news- paper and the housewife her ladies’ magazine which Godey’s Lady Book was one of the best. The Little Pilgrim for kiddies was first-class, conducted as it was by Grace Greenwood, the editress par ex- cellence of those pioneer days. Con- sidering the amount of mail handled to-day there are very few losses and we feel like giving due credit to Uncle Sam’s workers in the postoffice. Get a push on, fellow citizens, and let us see to it that our village has free deliverv before another Fourth of July. Old Timer. RETRACT MORE BUSINESS AUNT) Our representative will call without cost or obligation. by brightening your store with a COYE AWNING CHAS. A. COYE, INC. Campau Ave. and Louis St. Grand Rapids, Michigan MICHIGAN BELL TELEPHONE CO. Long Distance Rates are Surprisingly Low For Instance: jorQ5+ or less, between 4:30 a.m. and 7:00 p.m. You can call the following points and talk for THREE MINUTES for the rates shown. [ates to other points are proportionately low. From meee See GRAND RAPIDS to: a BiVe ©) $ .95 EAPEER. MICH... 85 GREEN BAY, WIS... 85 DETROIT, MICH. ss 95 ELK RAPIDS. MICH. ____________ .90 ANN ARBOR, MICH. ______________ .80 The rates quoted are Station-to-Station Day rates, effective 4:30 a. m. to 7:00 p. m. Evening Station-to-Station rates are effective 7:00 p. m. to 8:30 p. m., and Night Station-to-Station rates, 8:30 p. m. to 4:39 a. in. Additional rate information can be secured by calling the Long Distance operator Always Sell LILY WHITE FLOUR “‘The Flour the best cooks use.”” Also our high quality specialties Rowena Yes Ma’am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. 12 FINANCIAL Utility Stocks the Most Popular With Trusts. Examination of year-end reports of eighty-four investment companies with assets of about $2,700,000,000 shows almost $2,500,000,000 has been invest- ed in securities by seventy-nine con- cerns. Cash held amounted to $31/,- 000,000. The distribution of stocks was one of the most interesting exhibits of the survey published by Frazier Jelke & Co. Of the fifty-eight trusts that re- vealed their portfolios, thirty-nine held Consolidated Gas, while twenty-seven held Electric Bond and Share and twenty-six held American Telephone and Telegraph. General Electric, New York Central and Union Carbide and Carbon were held by twenty-three trusts, while twenty-two included Columbia Gas and Electric and twenty-one had Standard Oil of New Jersey in their portfolios. Pennsylvania and Union Pacific appeared in twenty lists. “Six trusts are shown to own May Department Stores,” says the survey, “and their aggregate holdings consti- tute a fair percentage of the company’s Reynolds Tobacco is found in large blocks in several port- folios, as are Kraft-Phenix Cheese, North American, Middle West Utili- ties, Commonwealth Edison, Mack Trucks, Atlantic Gulf and West Indies, Central Alloy Steel, Blue Ridge, Gold- man Sachs Trading and Standard Gas common capital. and Electric. “Of the eighty-five companies ex- amined, at least thirty-eight have in- dicated a leaning toward stocks in which their management have a bank- ing interest, at least thirty-eight have one or more large blocks of some one stock and about ten have purchased a large investment in some company in which there is little public ownership. As previously stated, not less than fifty-seven owned bonds as well as stocks, and in making bond commit- ments the trend has been toward con- vertible bonds and issues ‘with war- rants.’ “Since so many investment trust issues sold below their ‘break up’ or liquidating value during November and December, there was quite an in- centive for trust managements to buy back their own stocks and thus in- crease the liquidating value of each share which remained outstanding as well as support the market for their own shares.” In groups utility seemed to have the greatest popularity, with industrials and rails next. Amuse- ment shares are found in few port- folios. Dairy Products shares are more in evidence than other foods, both National Dairy and Borden be- ing held by more companies than such stocks as Standard Brands, Na- tional Biscuit, Corn Products, Gener- al Foods and Gold Dust. The three leading tobacco stocks — American, Liggett & Myers and Reynolds—each are in ten or more separate lists. In the chain stores group only Safe- way and Woolworth are in as many as eight different lists. Aside from these two, the chains most favored are public shares MICHIGAN Kresge, Kroger, First National, May, Walgreen and Childs. Macy appears four times and Great Atlantic & Pacific three. William Russell White. [ Copyrighted, 1930.] >. + ___ Stocks Rose Against Adverse Busi- - ness Tide. A forward-looking stock market seems a strange companion to be run- ning side by side with a business re- cession but 1930 in this particular re- sembles 1908. In that post-panic year as now the market pushed forward wholly with- out regard apparently for a simultane- ous diverse drift in industry. Bottom in the 1907 stock panic came on November 15. Business then as in 1929 had started down some months previous. But the market moved up- ward persistently in 1908 against a re- ceding tide in business that continued until the middle of the year. These are striking analogies. Let us turn back to the records. Even as late as June 1, 1908 the Evening Post in its financial column headed “Rapid Advance in Prices,” says “resumption of speculation for the rise, in the Stock Exchange to- day, was again ascribed to expecta- tions, to ‘discounting,’ rather than to actualities.’ Money loaned at 14 per cent. as against 125 per cent. a few months before. Easy money plus the hope that it would work its own effective cure were about all there was to stimulate mar- ket confidence. On another page we read that men were repeating jingles to give themselves courage. The “sun- shine movement” was scattering seeds of good cheer. It was saying: “Let the people go out and buy and let them go out and sell; let them resume business the way they were doing twelve months ago. Start everything with a hurrah, and we will forget everything about the panic in a day or two.” Perhaps we should not push this analogy too far. But let us look fur- ther. Rising stocks after a panic went hand in hand with declining business until the middle of 1908. Then busi- ness turned upward. But the mar- ket’s advance did not stop. .The mar- ket kept on going up in the second half of 1908. It did not even stop then. It did not reverse its trend until two years after the panic by which time everything lost in the panic had been recaptured. That is to Say, it took only two years for the market to reach the old peaks attained previous to the 1907 panic. Paul Willard Garrett. [ Copyrighted, 1930.] —_—_»+ + + Investors Once More Think in Terms of Yield. By their persistent decline interest rates these days present the strongest money inducement to buy securities witnessed in the market in recent years. Inducements there were aplenty to buy stocks in the Coolidge-Mellon- Hoover bull market but they did not take the form of cheap money. Peo- ple were tempted to buy despite the handicap of dear money. Softening TRADESMAN March 26, 1930 The Measure of a h 16 CONVENIENT OFFICES The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’”’ Bank PS Once up. on a time, you went to your banker for accommodation ... now you go to him for service. And the whole evolution of banking, as con- ceived by the Old Kent, lies in that difference. Do you know just how far the Old Kent goes to serve you? If you don’t, why not find out? An investiga- tion might prove lastingly profitable! OLD KENT BANK 36 14 OFFICES RESOURCES OVER $40,000,000.00 rn ao ee eee ae Pegs oll cece a < ee ne RS SEINE a ele Seer. | March 26, 1930 MICHIGAN TRADESMAN 13 money rates in the last ten days have appreciably accentuated a money in- ducement to buy that was restored by last autumn’s panic. Stocks once more are earning their own keep. Dividend paying issues for the first time in recent years have been in a zone attractive to purchasers who still follow old principles of investment. The experience is a novel one to many but the recent radical decline in money rates is encouraging shrewd investors to think again in terms of yields. The discovery that many sound securities now may be purchased on a basis of- fering a return more than enough to carry such issues on borrowed funds is stimulating confidence. Now of course the exhilarating mar- ket effect of easy money is even more pronounced in ‘bonds than in stocks. Fundamental changes in the Federal Reserve’s money program and _ the world-wide fall in rates are inducing the best bond market seen in two years. And it is in the last analysis in an improvement in bonds that we must look for the basis of any sus- tained revival in business. Just as the life of our industrial expansion was finally choked by tight money rates it must be restored ‘by a thorough re- laxation in the whole credit structure. That this desired readjustment is tal- ing place is nowhere evidenced so plainly as in the market for bonds. While the reversed interest trend is presenting the strongest money induce- ment to buy stocks ever witnessed by our newest generation of investors the opportunity fortunately has not yet tempted any great number of weak purchasers to extend their margin commitments. Not until the last fort- night has the expansion in brokers’ loans indicated any very substantial increase in borrowings of this char- acter. Perhaps it is reasonable to sup- pose that the excessive ease in money if perpetuated will encourage expan- sion from this point on unless the in- dustrial news takes a fresh turn for the worse. Paul Willard Garrett. ° [Copyrighted, 1930.] —_—_++>—__ Business Tide Seems To Have Turned Uncertainties on the business hori- zon seem slowly to be giving way to the certain though the statistics, as usual, are late in registering the turn. Our first composite view of what happened in February did not take form on the negative until to-day and the completed photograph is more cheerful than anybody expected. Janu- ary’s sharp rebound from December low levels in business raised doubts. It seemed too good to be true. It sug- gested a February downturn. Now it turns out that January was poorer than we realized. But February was better. Let us look at the statastics. Stand- ard Statistics Company’s production index in January, we now know, hit 112 instead of 117 as first figured. And —here is the significant point—this same index rose further to 115.9 in February. A year ago February was a poorer month than January. Every- body supposed it would be this year. But it was not. Substantial gains particularly in iron and steel, motor ~in May. trucks, silk and crude petroleum lifted the volume higher than January. While the gap between this year and the 1929 peaks was handsomely nar- rowed in February it will take several more months of steady gains to make up the difference. Hope for a recov- ery from this level is based primarily on the excess flow of cheap funds. Through repeated injectings of easy credit the money authorities now are directing their efforts toward a re- vival in business. The Reserve is in a position to continue these applications. Fortunately the time of year is at hand when the stimulant will be working with rather than against the seasons. Paul Willard Garrett. [ Copyrighted, 1930.] ++. ____ The High Cost of Small Orders. The office expense of recording, bill- ing, granting credit and collecting is approximately the same for any order regardless of the amount of the sale. Fgured proportionately it becomes five times as great for the small order as for a larger one. The office expense account should not be covered up as a part of some general overhead per- centage; it should be charged against each sale, not as a percentage of the sale value, but on the basis of the number of items in the sale regardless of size. These are the main conclusions reached by Dr. Leverett S. Lyons of the Brookings Institute, Wsahington, after a study of hand-to-mouth-buying. The enquiry involved 115 manufactur- ing establishments which reported that 95 per cent. of increased marketing costs arose from small-order buying involved office expense. ———_>- +. — Kitchenware Demand “Spotty.” “Spotty” conditions mark the buy- ing of merchandise in kitchen equip- ment lines at present. Independent stores are reported placing early com- mitments on utensils, while depart- ment and chain stores are buying only in small lots and showing extreme caution in their purchases, owing to the falling off of their volume in all parts of the country. The demand for new items in kitchen utensils has resulted in the development of a dif- ferent type of measuring cup which is now being offered the trade. The cup is so marked that housewives can gauge the correct proportion of in- gredients needed in preparing smaller quantities than the average recipe calls for. —_+-+>____ Style Furs May Be Shown Late. There is strong probability that lead- ing style houses in the fur industry may this year show their Fall and Winter lines later than in 1929. While nothing definite has yet been done, it is expected that an agreement will be reached shortly by leading style houses not to introduce their lines until late Last year the showings of a group of representative houses were made on May 20, and the success of the plan was so marked that it is to be repeated. There are indications that the current showings may even be de- ferred until June 1, due to the general setting back of the season by the late- ness of Easter. Investment Securities E. H. Rollins & Sons Founded 1876 Phone 4745 4th Floor Grand Rapids Savings Bldg. GRAND RAPIDS Philadelphia Los Angeles New York San Francisco Boston Chicago Denver London L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 GRAND RAPIDS NATIONAL BANK ese: Established 1860—Incorporated 1865 — Nine Community Branches GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank 14 Forest Protection And What It In- volves. Forest fire protection is our first thought when forest protection is men- tioned. Protection from fire is one of the most necessary measures in ade- quate care of the forest and, there- fore, the State should maintain a well trained, efficient forest fire control or- ganization. The direct and indirect value of for- ests to the public necessitates such a course, but some of the public, not having personal interest in forest property, are careless in looking after outdoor fires, therefore the State has a great responsibility in saving the forests from harm because of such forms of carelessness. When forests are not intelligently cared for, they are exposed to dele- terious influences from which they need protection just as much as from fire hazards. The effects are not so prominently in view, but eventually there are dire results which leave the forest but a shadow of its true greatness. From these dangers the State can protect the forests by adequate measures of control. To be and remain a forest there must be a sufficient growing stock. If the timber is accounted merchantable at sixty years of age, then all below that age will be the required growing stock. To protect the forest the State must make sure that this required growing stock is properly maintained. There should be inspection to de- termine the sufficiency of seeding or other manner of renewal of the begin- ning age classes of the forest growth and at the other end of the rotation to determine the proper limitation of the amount cut to an equivalent of the annual increment of growth. For the time between these ends of the rotation, a proper inspection would easily determine as to the efficiency of thinnings to improve the final stand and remove ineffective growth which would be taking soil elements better to reserve for the development of the final stand to bring it sooner to ma- turity. In French experience, as stated by T. S. Woolsey, Jr., “Working plans or management plans as they are some times called, to enforce a wise use of forests, were finally required by law simply because it was found that systematic forest production with a sustained yield could not be obtained without them.” In. Michigan it is evident that we need to maintain pro- duction on all virgin forest areas that are not yet devastated and we need to institute legislation that will promote and protect the use of all land in for- est development where forestry will constitute the best use. Some of the protective measures are outlined above and it is well to call attention to one of the basic elements that should con- trol in a comprehensive plan for State protection of forests. As stated by Mr. Woolsey, “Work- ing plans are necessary because it is difficult to distinguish between the capital or growing stock, which is property held in trust and the annual income or growth which constitutes the owner's returns.” It is apparent MICHIGAN that the growing stock of a forest kept productive is actually property held in trust. This is a rational view of the facts. The owner must so treat it in that way and the State must also, as the most direct and logical way of pro- tecting the forest. That will place the owner and State as co-trustees co- operating fully for the best develop- ment of the productive capacity of the forest. Such treatment will add to the stability of the growing stock and bring assurance of the best utilization of the productive capacity of the for- est. Such treatment will add to the stability of the growing stock and bring assurance of the best utilization of the land. The owner’s return from the forest will be the value of the annual cut, less cost of seeding, thinning and pro- tective measures. Taxation by the State or any tax agency should be only on the owner’s net return. To enlist the owners in the estab- lishment and work of maintaining such forests the State should institute a registration law providing for these necessary protective measures, so that the owners can feel secure in their efforts to maintain timber production as a business. Decades of past neglect make it necessary that Michigan act to really protect the forests. The above out- line shows how. Forests can be re-established where given proper care and protection. Well established forests are the em- bodiment of true conservation of our soil and climate. Not to have good timber forests is a failure to conserve the natural power of our soil and climate for the best interests of all the people. God Almighty started the forests. It is for us to see that no man’s self in- terest stands in the way of their per- petuation. The law for us is, “Every man should so use his own as not to injure another.” Frederick Wheeler, President Michigan Forestry Ass’n. —___»<--< Pressing For Garment Deliveries. Indications are that greater pressure than for some time will be put on manufacturers of ready-to-wear be- tween now and the end of the month for deliveries. Easter is still about four blocks away, but most retail stocks are at present so “thin” that buyers are making every effort to get deliveries completed by April 1 in or- der to meet the expected consumer demand. This situation was foreseen by manufacturers early in the season, but no attempts were made to pile up stock in anticipation of the rush. De- layed buying, particularly of dresses and coats, is held responsible. For the present, at least, a sellers’ market ex- ists, with the probability that the sea- son will wind up favorably, despite the slow start. —_+ +> Six More Chain Managers. Six chain store managers in three South Carolina cities were arrested a week ago for short weighing. Four of the cases were in Green- ville, the chains involved being the TRADESMAN A. & P. company and the Rogers Gro- cery Company. The others arrested were J. B. Brock, manager of Chain Store No. 1 at Cheraw, and J. J. Speers, manager of the Piggly Wiggly store at York. The shortages occurred, according to J. W. Shealy, Commissioner of Agriculture, Commerce and Industries, in packages of sugar, rice, coffee, grits, beans, chicken feed and meal. The total number of short-weight pack- ages found in the six stores was five- hundred and seventy. Corduroy Tires Sidewall Protection _ Made in Grand Rapids Sold Through Dealers Only. CORDUROY TIRE CO. Grand Rapids, Mich. SIDE LINE MEN WANTED cia BOOKS manifold coupon Autographi Registers Forms THE WIRTH SALES BOOK CO. 446-52 N. Knox Ave., Chicago March 26, 1930 Fenton Davis & Boyle Lavestment Bankers v Detroit Grand Rapids Chicago Investors in the offer- ings of this Investment Banking House HAVE made friends with their cold, hard judgment. v GEO. B. READER Wholesale Dealer in Lake, Ocean, Salt and Smoked Fish 1046-1048 Ottawa Ave., N., Tel. 93569 GRAND RAPIDS, MICH. CAPACITY Direct wire connections with the internationally known firm — Spencer Trask And Company enables us to offer investors the most complete investment service obtain- able. Stocks and bonds— local—national and interna- tional—listed and unlisted. A capacity to serve that wins everlasting confidence. EITER, URTIS& ETTER Investment Bankers and Brokers — PHONE 4774 — Grand Rapids Muskegon GUARANTEED 5%2% and 6% Ma- Rate turity $15,000 American Home Security Co. -. 6% 1943 Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $35,000 Central Secur- ities Company... 6% 1940 Guaranteed by United States Fidelity & Guaranty Co. $ 5,000 Federal Home Mortgage Co.__ 54% 1938 Guaranteed by National Surety Company $11,000 Union Mortgage Company --_---- 6% 1932 Guaranteed by Southern Surety Company $25,000 Illinois Standard Mortgage Corpo- PACION (oo 6% Serial Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $10,000 National Union Mortgage Company 6% 1946 Guaranteed by National Surety Company The Industrial Company Associated with Union Bank of Michigan Grand Rapids, Michi Resources over $5,600,000. P0085 . them. March 26, 1930 MUTUAL FIRE INSURANCE Oil on the Farm. Kerosene is used on almost every farm in the country and has been re- sponsible for many destructive fires. It requires quick and intelligent action to prevent an overturned lamp or lantern from setting fire to surround- ing objects. Lamps with glass bodies, when overturned frequently break and spill the oil. If lighted at the time, serious results might follow. Lamps with metal bodies are not subject to this hazard. Lamps and lanterns may explode if they are not handled care- fully or if the oil gets too low in them. Some lanterns, as, for instance, switch- men’s, are expressly designed to avoid danger when not handled ‘carefully. The wick should always fit tightly. Enough vapor to produce an explosion may be generated if a lamp or lantern is refilled while still hot. For the same reason refilling should always be done at a safe distance from a hot stove. Lamps should never be set on the floor or upon the edge of a table, box or rickety stand. Electric lanterns, oper- ating with one or two ordinary dry cells such as are used on gasoline en- gines and automobiles, could very well take the place of many of the old kerosene lanterns in the country. These will not start fires even if handled in the most careless manner and are also much cleaner and more convenient, always ready for use, and not affected by wind or rain. Small individual electric lighting plants, designed particularly for farm use, can now be bought for from about $150 up. There is practically no danger of fire from these outfits if the equipment and wiring are properly in- stalled, and they not only eliminate the use and danger of kerosene lanterns and lamps but furnish a much better light, at the same time being cleaner, more cofivenient, and sanitary. In figuring the cost of installing modern lighting facilities in the home, due consideration should be given to the greater protection from fire which is entailed by such installation. The same rules should be observed in the use of kerosene ranges and heat- ers as in the use of kerosene lamps and lanterns. They should always be kept free from leaks, and the flames should not be turned too high. When pur- chasing a portable kerosene heater, one should be selected which has a heavy base, so that it will not overturn easily. Both cook stoves and heaters which are built so that the fire is closed to the floor should have pieces of sheet metal or preferably asbestos beneath Care is always necessary in using kerosene to aid in kindling a wood or coal fire. When starting a fire the container should always be placed at a safe distance from the stove after the kerosene has been poured on the fuel. It should never be set carelessly on top of the stove or where the flames will reach it. Pour- ing kerosene on a smoldering fire in order to make it burn more rapidly is very likely to cause an explosion which may set the house on fire. Many accidents have been caused by persons using gasoline when they MICHIGAN thought they were using kerosene. If gasoline and kerosene are both kept on the premises the containers for the two should not be alike, and it would be safer to keep them in different places. ——___ + More Chain Store Cheats. The following was taken from the reports of the City Sealer of Kalamazoo for the months of November and December. These reports are on file with the City Clerks. Nov. 25—Kroger Grocery, 708 S. Burdick. Reweighed beans— short weight. Nov. 29—Kroger Grocery, 634 Locust street. Reweighed rice and sugar—short weight. Nov. 30—Atlantic & Pacific Tea Co., East Michigan avenue. Reweighed sugar—short weight. Nov. 30 — Kroger Grocery, 1719 East avenue. Reweighed su- gar, lard, butter. Oleo and sugar —short weight. Nov. 30— National Grocery, 1729 East avenue. Reweighed sugar, beans and rice — short weight. Nov. 30—Atlantic & Pacific Tea Co., 1628 East avenue. Re- weighed sugar, coffee and lard— short weight. Dec. 10 — Kroger Grocery, North West. Reweighed sugar, beans, rice and lard—all short weight. Dec. 13—Atlantic & Pacific Tea Co., 621 Portage street. Re- weighed sugar and green berries —short weight. Dec. 13—Kroger Grocery, 825 Portage street. Reweighed pota- toes in 150 pound sacks, found sacks 6 pound short weight. Dec. 21 — Kroger Grocery, 2048 S. Burdick. Reweighed lard, beans, sugar, butter. Beans and sugar—short weight. Dec. 25 — Kroger Grocery, 1227 E. Michigan. Reweighed sugar—short weight. Dec. 28—Eckert’s Market, S. Burdick. Bought one pound hamburger. One ounce = short weight. Although checks were made of similar weights in a number of home owned stores, not one was reported short weight. —_+<-+>_____ Refrigerator Buying Starts. Although the purchasing of ice re- frigerators by retailers opened up two or three weeks later than usual this year, buyers are now in the market for normal quantities. Iceboxes in the lowest price ranges are wanted chiefly. There is also an active demand how- ever for the better priced types which can be used either for ice or to house an automatice refrigerating unit. These are wanted principally in sizes accom- modating seventy-five pounds of ice at once. Color choices this season have been divided among green, ivory and gray. —_++ > ___ Curtain Orders About Complete. Buyers of better-grade curtains and draperies have completed most of their purchases and are not expected in the TRADESMAN Eastern market until after Easter. The purchasing done so far has been cau- tious, the stores apparently favoring lower stocks. Manufacturers are now busy on colors and patterns which will be featured in Fall lines. These are 15 expected to be ready toward the end of May. Rust, gold and henna con- tinue popular for drapes among con- sumers, while embroidered filet nets in natural being purchosed freely for glass curtains. colors are storage. We are now making reservations for April eggs for Come in and see us for rates. ee ABE SCHEFMAN & CO. COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS 444 Pine Street THRIFTY PEOPLE who insist on getting the most for their money place their fire insurance with the Finnish Mutual Fire Insurance Company of Calumet, Michigan. WHY? Because this company furnishes them with insurance at cost. This is done by paying the policy holders a rebate of 40% of the paid premium when the policy expires, thereby reducing the cost of the fire insurance to only 60% of what it would cost in any stock company. You're welcome to join us too, and save money. THE FINNISH MUTUAL FIRE INSURANCE COMPANY CALUMET, MICHIGAN Phone 358 Affiliated with 320 Houseman Bldg. The Michigan Retail Dry Goods Association | Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying rhe Net Cots OVO Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER 16 MICHIGAN TRADESMAN March 26, 1930 SUCCESSFUL SALESMAN. W. M. Nelson, Representing Purity Oats Co. Wesley M. Nelson was born in Dwight, Ill., April 13, 1898, in the house in which the gold cure was sub- sequently invented and administered for many years. His father and mother were both Danish, having been born in Copenhagen. In 1906 the family removed to Ionia where Mr. Nelson attended school, graduating from the high school on the literary course in 1917. For the next two years he was engaged in military service in He was connected with the Intelligence De- partment. For the next three years he pursued a business administration course at the Michigan University at Ann Arbor, then came to Grand Rap- ids and entered the employ of the Van Wiltenburg Lumber Co., on East started as Texas. Michigan avenue. He Wesley M. Nelson. credit manager and salesman and end- ed up seven years later as sales man- ager. Quite recently he decided that he would prefer a position that gave him larger opportunities for observa- tion and acquaintance and formed an alliance with the Purity Oats Co., of Keokuk, Iowa. His territory includes the entire State of Michigan and he works through Lee & Cady, who are the exclusive of the house in the State. Mr. Nelson was married Oct. 5, 1920, to Miss Geneva R. Russell, of Lake county. They have one boy seven years old and they reside in their home at 617 Marywood drive. Mr. Nelson is a Mason, including the Consistory and Shrine. He is also a member of St. Mark’s Episcopal church. His hobby is hunting. He attributes his success to good health. representatives own —— oe Corporations Wound Up. The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: American Cable and Conduit Co., De- troit. Sally Chain Stores, Inc., Detroit. La Cass, Inc., Ann Arbor. Bloch Investment Co., Pontiac. Bay View House, ‘Bay View. Egg-Safe Manufacturing Co., Rivers. Automobile Finishing Co., Detroit. Miami Tile Co., Detroit. Hymer Combustion Co., Detroit. Kellogg Products, Inc., Grand Rapids. Century Boat Co., Manistee. X Cigar Co., Grand Rapids. Clifford Parke Cigar Co., Detroit. Rapid Transportation Co., Jackson. Spencer Kellogg and Sons, Inc., De- troit. Franklin National Corp., Detroit. Leelanau Township Farmers’ Northport. International Realties, Inc., Detroit. National Steel Corp., Detroit. Van-All Stores, Inc., Bay City. Michigan Vibrolithic, Inc., Detroit. Miller Rubber Co., Detroit. Great Western Oil Co., Detroit. Longridge Land Co., Detroit. Arenac Mutual Oil Co., Standish. Lindale Park Co., Detroit. Reversible Glove Manufacturing Co., Iron Mountain. The Pine Oil Co., Saginaw. Wekiwa Springs Corp., Port Huron. Garden Land Co., Detroit. Raymond Log Loader Co., Escanaba. Heidelberg Club of Detroit, Mich. Zuckerman and Slobin Agency, Inc., Detroit. Frank L. Pierce, Inc., Detroit. Maple Ridge Manufacturing Co., Rock Schwartzberg & Glaser Leather Co., Grand Rapids. —2-.___ Flies Killed By Screen. It has recorded that what might be called a fly-proof screen for doors and windows has been invented which not only prevents the entrance of the fly while the door is closed, but makes it impossible for him to wait around on the screen to enter at the first opportunity. This it does by kill- ing him electrically when he alights upon the screen. The device is said to be simple, consisting of a special insulated screen to which is attached one end of a transformer, the primary of which is connected to the house current. It is said that as many as 2,500 flies have been killed by such a screen in one day. Commenting on the new screen, a bulletin of the National Electric Light Association says: “This device is fair- ly reminiscent of the device installed by Mr. Edison when he was a young telegraph operator in Boston. It seems that his office was over a res- taurant and he was greatly annoyed by cockroaches. So he pasted two strips of tinfoil on the wall at his desk, con- nected one piece to the positive pole and one to the negative pole of the big battery supplying the current. The cockroaches moving up the wall would pass over the strips, and as they cross- ed, then there would be a flash of light and then nothing left but a puff of gas.” Three Club, been Distributes Wrappers For School Books. George Harrell, a grocer in the Bronx, sets aside two hours a year to make friends with about two thousand children. From three to five on a day just before school opens, he distributes to every child who comes into his store enough wrappers to cover all his school books. Each wrapper bears an advertise- ment of Harrell’s store. ——+_—_> +. Basic thinking begets firm founda- tions. ae DRE Pouem NET RICE! > i sega’, §~=104 Turnovers a Year ©: k LARGER PROFITS CHASE & SANBORN’S Seal Brand DATED Coffee The Standard of Quality for over 65 Years A new merchandising plan of DATED containers en- suring absolute freshness, backed by a big advertising campaign, is creating an unprecedented demand for this quality coffee. The same distribution system that for years has brought fresh Yeast to you ensures you of two deliveries a week making possible 104 turnovers a year, small stocks, and larger profits. Get your share of this business and profits. Ask your Standard Brands man for details. STANDARD BRANDS INCORPORATED Distributors of Chase & Sanborn’s Seal Brand Dated Coffee. PTT STRENGTH ECONOMY THE MILL MUTUALS AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGAN'S LARGEST MUTUAL) AND ASSOCIATED COMPANIES Lansing Michigan Combined Assets of Group $45,267,808.24 207% to 40% Savings Made Since Organization FIRE INSURANCE — ALL BRANCHES Tornado—Automobile—Plate Glass = vw FAAUUUUOUUEUAUUUGAOUCCGUOEUAOOOUGLONOOUOOUCCCUUUEQSOCUUGUOUSUSOOUOUUCUCCOOOOONOUQUGUOOEOQUUEUUUCUCOOUOE mA i March 26, 1930 ANTI-CHAIN LIGHTNING. Flashing Hotter Than Ever in Grand Rapids. Fred J. Tepper, a nurseryman, Rural Route No. 2, Grand Rapids, for- merly an unblushing chain patron, has been so decidedly won over to the home merchant’s viewpoint that he recently did some ‘broadcasting of his Own on Mr. Caslow’s time at the Grand Rapids station. This is what he said to the Caslow audience: “Friends and listeners of Station WASH of Grand Rapids, Michigan: I had little thought of ever expressing myself on this matter of chain stores. In fact, this was of no concern to me as I patronized chain stores. “IT am standing before this ‘mike’ wearing a pair of shoes that I pur- chased at a chain. The suit of clothes I have on my back is from a chain, and looking myself over, I find my- self pretty well chained. “However, I am not alone in this matter of patronage. I doubt very much if there is anyone who has not contributed his share to this unhappy situation which is bound, if allowed to run its course, to destroy us. “The undoing of the chain store, as far as it concerns my support, came when I purchased a radio, and after listening to much syncopated music, it was with a relief that I turned to that Abraham Lincoln of the South, W. K. Henderson. He has taken up the cudgels, and his initiative in this fight will liberate our country of this hideous thing which is undermining our social structure. “T want to apologize to the Grand Rapids merchants for having spent money in a chain store, and you can rest assured I am through. In fact, now that I have awakened to this menace, I am filled both with disdain and pity whenever I see anyone patronizing these stores; filled with disdain for these stores, for they have no moral right*to be in our city. “There is nothing constructive about them, and their one purpose is to take. I am filled with pity for those who patronize them, -for they are not yet aware of the danger which confronts them. “These chains leave desolation in their wake, and are precipitating our fair land into the same debacle that struck Florida. We have political economists writing lengthy articles in current magazines, telling us this con- dition of affairs is the evolution of business. My friends, this is not true. “This method of chain merchandis- ing is the distintegration of business. We have the evidence on every hand. They crowd the manufacturer and crack the whip on him. They sup- plant the old established jobbing house. “Edging into our city, they first puta premium on store frontage, and now leave the real estate man and prop- erty owner holding the bag. They own no property like our home mer- chants and thus avoid taxation. Pray, my dear listeners, does this tend to make a healthy and vigorous com- munity? “These chains fill their shelves with merchandise that has been made ac- MICHIGAN cording to their own dictates and their catch-penny schemes to lure the gullible public. These and scores of attendant evils could be cited. Citizens of Grand Rapids and elsewhere, it is your solemn and patriotic duty to re- main away from chains. “This method of doing business is, of necessity, without a soul, and has not a spirit to live and let live. “Mr. Manufacturer, are you going to sit back complacently and allow this thing to destroy your business? Mr. Banker, are you immune, when local enterprise is destroyed and you cannot finance it? Is it a pleasant anticipation for you to lose your inde- pendence? And just how is this thing going to affect the opportunities of your employes? “If this consolidation, amalgamation and syndicating should continue at this rapid pace, how long before it will be unnecessary to advertise? A_ few standardized products will be the in- evitable result, and the consumer will have no choice. Not a happy con- templation for the newspaper to be subsidized. “Mr. Laboring Man, you who have small savings and expect to start some business; just what chance have you? “The entire field of human activity is affected. Shall we call this progress? No one need be a professor of economy to see the folly of all this change. Hap- pily, the pendulum is swinging in the opposite direction. The very gluttony of this thing is going to be its own undoing. “Mr. Chain Store Baron, you have aroused the ire of thousands of mer- chants and independent business men and thinking people. Mr. Chain Store Baron, you are stifling all human in- itiative and you cannot expect us to sit idly by. “I believe the old method of doing business, allowing a wide distribution of profit to thousands of individual merchants, is a happy medium between two extremes—the two extremes of bolshevism and monopoly. “My dear friends, I have a vision of a new political party being born, a party that will wield a stick; a stick that will be more effective than the one Roosevelt dropped when he passed off the scene. be relegatd to its proper place. “My dear friends and listeners, in closing my remarks, I would say the best weapon at hand is for you to withhold your patronage. Thank you.” ——_2>+>____ Did You Ever Hear of Futuristic Cooking? Most of us know of the existence of what is known as “futurism’ in paint- ing, music and the drama, but few realize that the same movement exists in cooking. A French cook, Jules Maincave, has been advocating futur- istic cooking since before the war. Among the futuristic combinations he considers particularly appetizing are filet of mutton with crayfish sauce, veal roast a l’absinthe, beef flavored with kummel and _ garnished with rounds of banana stuffed with Gruyere cheese, puree of herring with straw- berry jelly, and sardines with Camem- bert. Big business needs to TRADESMAN 17 You dont have to make a speech about PARSONS In these hustling days the secret of success is many sales quickly made. There are mighty few women who don’t already know that PARSONS’ means the highest quality in Ammonia. No long-winded explanations or arguments are necessary. For more than 50 years PARSONS’ has been piling up good reputation for you to cash in on today. Advertising to more than 7,535,000 women in the leading women’s magazines makes it certain that they don’t forget. Follow the example of those progressive and successful nn who insure a big and —— Ammonia trade by selling PARSONS’ ONL Order Through Your Jobber PARSONS HOUSEHOLD AMMONIA and Crackers ASTERPIECES Q E THE BAKERS ART oe | a = sf “ s 8 yok S ~ i Se | eo TT il ra a or every 0 ccumioa 18 MICHIGAN TRADESMAN March 26, 1930 DRY GOODS Michigan Retaii Dry Goods Association. President—J. B. Mills, Detroit. First Vice-President—Geo. E. Martin, Benton Harbor. Second Vice-President—J. T. Milliken, Traverse City. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. Aids To Coquetry. Fans, those most feminine of ac- cessories, are making a timid re- appearance as aids to coquetry and allies of the romantic mode. Lelong shows a beautiful chiffon fan with a ruffled chiffon frock. Chanel makes one of organdie to match one of her exquisite organdie Summer evening gowns. Cheruit also favors fans to wool frocks. Patou prefers pale pink, in organdie, linen or georgette. Suzan- ne Talbot likes white linen cuffs, col- lars, linings, vests and belts with navy blue or black crepe suits and dresses. Formal afternoon or evening hand- kerchiefs are large and made of chiffon. They may be of plain pastel colors, flowered, lace printed or trimmed with lace. Maggy Rouff ties them careless- ly about the left wrist. The large square handkerchief shape is favored for scarfs by Chanel and Vionnet. —_—_—_2~+ > —___- The Easter Bonnet. Hats for the younger generation, while of course simple in design, nevertheless show many interesting The small merchant who is progressive, as well as the larger corporation, is constantly seeking ways and means of increasing his business. It is no doubt true that the impression created in the mind of the customer by the apparance of the store and stock is no small factor in devloping new business and keeping old customers. Other factors, such as up-to-date stock, common courtesy to purchasers, affability and service must not be overlooked. But a modern ap- pearance invites confidence and unattractive, poorly kept stores will continue to lose business in spite of price inducements. C. J. Farley & Co. are devoting considerable space in their show rooms to an interesting display of several assemblies of Terrell steel shelving. These attractive elevations of counter and wall shelving have been erected to show the possibilities of steel construction. They are made up of stock parts, easily taken down and reassembled to meet changing needs. Dry goods stores find this type of installation to be attractive, sanitary and economical and it is the belief of the manufacturers that there will be a real demand in this line of business for shelving and counters of steel. Steel is replacing wood more and more on account of permanence, the neat and sanitary appearance and the ease with which it may be adjusted, rearranged or moved. Standardized, interchangeable stock parts, shelves that are adjustable without the use of tools, a strength and rigidity that does not require fastening to the wall or floor—these are some of the reasons advanced for the growing prefer- ence for Terrell steel shelving. complete the hostess gown or formal evening frock. After dallying awhile, womankind has finally succumbed wholeheartedly to the vogue for a becoming bit of lace or linen at neck and wrists, and the neckwear counters of the big shops resemble humming beehives of activity. Really bewitching in their feminine charm are the frills and furbelows there displayed, to add fresh life to an old frock or adorn a new one. Paris put the final seal of approval on these lingerie touches at the last openings. Chanel continues to make her famous ragged petal-edged collars and cuffs of white pique for all her traces of the adult millinery mode. Brims are wider at the side, drooping gracefully to frame little faces. Soft fabric-like straws have to a large ex- tent supplanted the heavier Milans of other years. An occasional posy or soft ribbon bow is seen in place of the strictly tailored grosgrain trimming. The feather “fancy” posed so perk- ily on the side of the hat worn by girls is also a feature of many grown-up hats. Some hats are medium brimmed of natural linen baku, with crown and binding of imported linen in pastel colors. The beret type continues a favorite with big and little. The simple Basque beret has become a classic, but more formal berets of belting ribbon are smart for juniors. + ____ Sees Hosiery Fight Ahead. The coming months promise to wit- ness One of the most interesting situa- tions the women’s hosiery trade has seen for some time. This prediction was based on the rapid strides being made by manufacturers of seamless hose in the production and populariz- ing of their product. The relatively small number of concerns making these goods and the compact organizations they have formed will, it was. said, make them formidable rivals of all but manufacturers of the highest priced full-fashioned hose. The chaotic con- dition of prices in the full-fashioned field will be of considerable value to the seamless interests, it was added, unless something is done to correct it and make it possible for retailers to handle full-fashioned goods at a satis- factory profit. —_++-—___ Silverware Sales Trend Upward. While sales of silverware are on the uptrend at present, no decided im- provement is expected by the trade in general until after Easter. Then, it is expected, there will be considerable duplication on gift items to replenish stocks broken into by the post-Lenten matrimonial season. Emphasis con- tinues to be placed on the better lines, and sales of fine sterling pieces and sets since the first of the year show up relatively better in comparison with 1929 than those of plated ware. French gray continues the popular finish on fine sterling, but the growing vogue for pewter was said yesterday to presage a swing to brighter finishes on the former before long. —_>+.___ Blues Lead Spring Colors. As the season advances strong color leadership is being taken by blues in practically all shades from light blue to dark navy in both apparel and piece goods. Even at this comporatively late date, however, interest in black continues notable, with some placing it second to blues in order of import- ance. The rose tones are becoming increasingly important, with particu- lar attention given opaline rose and dusty rose. The favored greens in- clude both yellowish and bluish casts. Off-whites are also strong. The call for pastel tones has not developed ac- tivity as yet. —_222__ Furniture Demand Gaining. The demand for merchandise in- creased in the furniture trade during the past week. Re-orders of substan- tial proportions were received in the mail and the number of buyers visit- ing local showrooms also showed a gain. Business is concentrated largely in the low-end lines of merchandise, but better goods are expected to move also if the present low stocks held by retailers are reduced by even small amounts. Retail stores have started pushing the sale of Summer furniture and re-orders in this line are looked for in the next two weeks. ———»+2>__ Insurance salesmen are not the only people who should stick to good policies, NOT IN THE SYNDICATE THE INDEPENDENT Published every now and then to promote Independence in Business and especially to help the Independent Dry Goods Retailers of Michigan By C. J. FARLEY & CO., Grand Rapids Who are wholesale only and are not in the retail business in any way whatsoever VOL. I. Correction and Apologies Issue No. 1 credited the Portland Observer with the ad “Who Built Portland.” The Portland Review is the newspaper who published this and we wish to apologize to the Portland Re- view for our error. Additional copies of the ad “Who Built Portland” will be given gratis on request. It is being copied by many cities and with excel- lent results. Dresses All the dresses bought by Mrs. C. J. Farley, our new dress buyer, went like “hot-cakes.” She is going to New York again next week for a new sup- ply. Mrs. Farley formerly bought dresses for J. L. Hudson & Co. of Detroit. If vou want to etmiulate business, buy some of our Ready-To-Wear and see how much good it will do you. Several merchants said their cus- tomers bought the dresses as soon as put on display in their windows. Ask our salesman to show you the dresses he is carrying in his Wonder- Robe Trunk. goods. No. 3 Our Model Store is described in this week’s issue of the Michigan Tradesman. They are the latest word in steel fixtures. and up-to-date merchandising. We invite any merchant to come in and see them without any obligation. It is a pleasure to show and explain the features of our up-to-date Model Store. Wash Goods are selling in volume. The new wash goods are so beautiful that our sales- men are carrying sample pieces to look over. Ask our salesman to wash goods. show you Salesman Wanted Not just an order-taker but a real salesman who knows how to sell dry Must have complete knowl- edge of line and preferably know the trade. To such a man. can offer an excellent opportunity on commission whereby his earnings will be limited only by his ability. wll March 26, 1930 SHOE MARKET Michigan Reta:! Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit. Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. Leasing Business Location By Street and Number. Where a retail merchant rents or leases a business location which is de- scribed by street and number, as, let us suppose, 105 Mulberry street, the question of just what rights this gives the merchant in the premises is de- serving of some attention. In other words, under such a description, is the merchant entitled to the use of what- ever yards, alley-ways and passage- ways as may adjoin the building, or is his use restricted to the building alone? Now, there is no gainsaying the im- portance of the above question where business property is leased that con- tains adjoining ground that is un- occupied. For, if the merchant as- sumes to use this space, and the land- lord also desires to use it, perhaps for the erection of another building or otherwise, all the elements of a first class dispute may easily arise. In view of which, a brief review of a case or two on the subject may prove of in- terest and profit. For example. In one case of this kind, a retail mer- chant entered into a lease for a store building, and the lease simply describ- ed the building by street and number. There was a large back yard just be- hind the building and a passageway also adjoined the building on one side, though the lease made no mention of this space outside the ‘building. The merchant went into possession and, as he had occasion, he proceeded to make use of the yard and passage- way. Thereafter the landlord desired to make other use of this space, and disputed the right of the merchant to use it on the ground that it was not included in the lease. In support of his contention, the landlord took the position that the use of this space was not necessary in the conduct of the merchant’s business, and that the building only was covered by the lease. A lawsuit followed, and the court held: That, since the lease made no men- tion of the yard and passageway, it gave the merchant no right of use therein, other than that which was ac- tually required by him in the use of -the building. In line with this, the court held that the landlord was en- titled to the use of the yard and pas- sageway, with the exception of per- mitting the merchant to use the parts necessary for the conduct of his busi- ness in the building as described by street and number. Of course, each case of this kind must necessarily be decided on its par- ticular facts, but the general rule seems to be that even though a yard adjoin- ing a building is not mentioned in a lease, the landlord will not be per- mitted to interfere with the use of the building by a separate use of the yard. The reasoning of the courts on this phase of the subject may be illustrated by the following: In this case, a store building was leased that had an adjoining back yard, which the merchant used in gaining en- MICHIGAN TRADESMAN trance to the building. The lease was by street and number and contained no provision respecting the use of this back yard. Sometime after the taken possession, to erect another ground. Quite naturally, the merchant objected. The dispute that followed was taken into court, and when the merchant demonstrated that this use of the back yard by the landlord would cut off his light, and also seriously in- terfere with his use of the building, the court forbade the landlord to make use of the yard. This on the ground that even though the yard was not men- tioned in the lease, since it was neces- sary to the use of the building, the merchant had the right to use it. From what has been said, it is ob- vious that where a business location is leased by street and number the right of the merchant to use passage- ways, yards, or alleyways, that may adjoin it should be set out in the lease. True, the merchant may have such right of use without mention; then again he may not, depending upon the facts and circumstances of each case of this kind. However, in any event, the point is one of too much importance to be left to chance, and the after construction of the lease by the parties thereto. Cer- tainly, the leaving of this question open may in many cases be openly flirting with a lawsuit later on, all of which may be quite securely guarded against by a fair understanding inserted in the lease at the time it is executed. Use Postal Cards in Your Easter Campaign. If you could cover your entire mail- ing list three times between now and Easter with a message you knew was going to be read by practically every- one who received it would it help your sales? And if you knew you could send these three messages for no more than two ordinary form letters cost would you do it? You can do this by using Govern- ment postal cards for your mailings and these have been found so success- ful that their use is fast increasing! Many shoe stores have found they produce better results than mailings costing twice as much. With postal cards the best method is to advertise for direct results. Use a good illustration of some smart style you have in stock, be very brief in what you have to say, and put your price in big enough type so it will stand out. It is so easy to turn a postal card over and glance at it that you can be sure practically every card will be read. If the shoe you illustrate is a smart one, and if the price is “right” you’re going to get some direct response. And those who do not respond directly have had your name impressed on their minds just as effectually as a letter could do it. Perhaps they will respond to the next card, or the third. Even if they don’t you’ve done a good job of advertising your store to them. Try postal card advertising during the next month. Send out one card each week for three weeks to the best 500 names on your list, featuring your merchant had the landlord sought building on this three very best Easter shoe values. It will pay you—Boot and Shoe Re- corder. > 2 > Make Your Advertising Distinctive. The average shoe merchant cannot afford to use big space for his news- paper advertisements. Because of this he has a problem to get his advertise- ments read. Frequently his little ad- vertisement is hemmed in by several larger ones on the same page until it almost seems lost. But this very handicap can be turn- ed into an advantage by giving your small advertisements some touch of originality that makes them stand out. First of all—the small advertisement should never be crowded with type. Use plenty of white space. Be brief in what you have to say. The adver- tisement that can be read at a glance often gets its message over where the large advertisement fails. An attractive border used regularly is a big advantage, as is. an unusual name plate of some sort. Some ad- vertisements gain distinction through their illustrations, particularly those that employ a touch of humor. Or if you or some one in your store has a gift for catchily worded headings, these may be just what your adver- tisements need. We can’t tell you things to do, but we do recommend that you study and compare them with other adver- that have what movie producers call “it.” which of these your advertisements, tisements in the paper seem to Sooner or later you will hit on an idea that will little advertise- ments stand out on the make your newspaper page even though they are surrounded by larger ones. It isn’t necessarily the size of an ad- that command vertisement makes it attention. ——— —_____ Show Holiday Stationery Lines. Christmas novelty lines in station- ery are now on display. Buyers for jobbing houses have placed early or- 19 ders on the merchandise, but retail representatives are not expected to view the offerings until early in April. Pastel shades hold a prominent place in the Christmas numbers. Utility boxes are featured as they were last year but a greater percentage are fin- ished this season in suede type paper coverings. Prices are unchanged but values are claimed to be much better. Styles that “Click!” You'll go a long way to get faster sellers. Our In Stock Department with “Overnight Service” is at YOUR service. Forty-two styles in Men’s and Young Men’s Shoes for Spring. Herold Bertsch Shoe Co. Manufacturers of Quality Footwear Since 1892. Grand Rapids, Michigan. 201-203 Ellsworth, S. W. VEGETABLES We specialize in CHOICE HOME GROWN AND SHIPPED-IN VEGETABLES We can now furnish the Genuine Jerusalem Artichokes, MICHIGAN RAISED. WHOLESALE DISTRIBUTORS VAN EERDEN COMPANY Grand Rapids, Mich. L. H. BAKER, Secy-Treas. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY FIRE AND TORNADO INSURANCE (Ee ee $241 a Saved to Policyholders Since Organization ------- 425,396.21 Write to Lansing, Michigan 20 MICHIGAN TRADESMAN March 26, 1930 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. Harbor President — A. Springs. First Vice-President—G. Vander Hoon- ing, Grand Rapids. Second Vice-President — Wm. Schultz, Ann Arbor. Secretary — Herman Hanson, Rapids. Treasurer—J. F. Tatman. Clare. Trustees—O. H. Bailey, Lansing; M. C. Goossen, Lansing; Grover Hall, Kalama- zoo; O. L. Brainerd, Elsie; Ole Peterson. Muskegon. Faunce, Grand The Royal Road To Real Prosperity. The kind of letter one gets but few times in his life is this one: “Dear Sir —In your price articles you tell us to advance a price from 20 to 21lc where necessary for correct mark-up. If Mrs. Jones comes in and says she can get it for 20c from a nearby competitor, what do we do? “Now, it is long since I wrote to you. You answered a letter of mine November 10, 1922, in the Tradesman. I then enquired about investments. I told you what insurance I had, an an- nuity, and that I would have about $200 to invest. You told me what to do. I did it. You predicted that in twelve years I would have a lot more. Well, I have my business and home all free of debt and I have several good securities—of course, all bought outright. “This I want to tell you. Your is- sue of October 27, 1922, in the Trades- man entitled ‘A Money Competence for Latter Years’ was so good, and then your reply in the November 10, 1922, issue, that I filed them to be read in January every year. My son, who is now in business for himself I get to read the first article also. I have them both before me now. I know this will please you, but I want- ed you to know it because I know that we are all helped when we know our work has been of value to others.” Somewhere, many years ago, I read a story of one who had helped another; and either the title or some subdivision was “to be a Lamp to a Man’s Feet.” The words have stayed with me ever since, because they pictured one whose leading was along a lighted pathway so that he who was led might tread with confidence. Perhaps that idea has been back of some of the quite simple directions I have given men trom time to time on how to get some- thing definite and tangible out of their life work. It has happened, too, that all I have thus written took its rise from a few fortunate experiences of my own. Thus I have written no theory at all. The stories are all solidly founded on practice and practicable methods. There is also nothing exceptional about them. Each is within the range of any man’s possibilities. That, of course, is what has made them valu- able to such men as this present cor- respondent. Let me_ therefore tell them again now. It was in 1903. We were doing about $65,000 business with the very best trade in Madison, making satis- factory net earnings. We had ac- quired a fine home, located near the store, yet strictly in a residence dis- trict. Having converted the place in- to two flats, modern for that date, I was carrying $2,000 at the bank. I had no anxiety about it, for I was pay- ing interest without trouble and dis- counting every bill. “Easy ‘Street” described my feeling accurately. Thus I was jarred one day when, going to renew my note, my banker gave me one made out for $1,800 and demanded $200 cash. I remonstrated that I’d lose some discounts and be out of my calculations—and then, after all, He said: “The bank has cared for you quite a while. You must now do something for the bank by paying off this note. It won't cramp you much to pay $200 a month, and we need the money.” I did not like it, yet could not well object to anything so fundamentally reasonable, so I submitted. During the first few months succeeding I often felt cramped, but my banker was obdurate and so I kept on. Then I got the spirit of the thing and actually looked forward each month to the writing of that $200 check which re- duced that debt so rapidly. And the collateral effects were as wonderful as they were utterly unforeseen. For this is what resulted: I had to have $200 in cash each month. To get that I had to watch every step. I became the most careful buyer because all my traditions pointed to the dis- counting of every bill. I found I could run my business and discount my in- voices, despite paying out $200 each month. But to accomplish that I must cut every needless expense and be the firmest kind of collector, insist- ing on payment from all on the dot. Came an afternoon when my wife happened in with one of the little girls and I called her to see me write a check, saying: “Only a short time now, Mother, and we'll be free from debt.” My thought did not go be- yond that; but her thought did. In- stead of patting me on the back, she seemed conservatively pleased and said we'd talk more to-night. “Dad, I’ve been thinking,” she said that night after supper. “We have worked together for many years. Now for the first time we are about out of debt, where we shall own everything we have, no obligation to anybody. But this payment you have made hard- ly feeling it. In fact, your business is better and sounder now than ever before. So my proposal is that, as soon as this note is paid, you take $150 per month—I’ll not insist on more to start with—and pay it into the Savings Trust Company to draw interest at 5 per cent.—and we shall watch it grow. We shall thus be get- ting what we really want—something definite and tangible for our work in the store.” That was something else again. It took time for me to get the idea, but I did—and we did it—and thence came our independence. And the process which seemed slow at first gathered momentum until its speed astonished both of us. But let this be noted: That the plan contemplated putting away $150 every month, the first of each month, re- gardless of any other obligation. This obligation to ourselves was discharged and the money when paid out was re- (Continued on page 31) why? PUTNAM FACTORY FREE Ye ECA See dagas ASSORTMENT and 30 Toys. Order Now. f fi Ree (Ci iY e National Candy Co., Inc. GRAND RAPIDS, MICH. The Toledo Plate & Window Glass Company GRAND RAPIDS Glass and Metal Store Fronts - MICHIGAN SWEET FRESH AND KENT STORAGE COMPANY So SSS CHURNED FRESH DAILY WHOLESALE DISTRIBUTORS CHICAGO—GRAND RAPIDS ROUTE Merchant Freight Transportation with Store Door Delivery Over Night Runs between Chicago and Grand Rapids GRAND RAPIDS MOTOR EXPRESS COMPANY General Offices 215 Oakes St, S.W., Grand Rapids, Michigan DAILY SERVICE Chicago Terminal 1800 South Wentworth Ave. In More Homes Everyday America’s Finest Bread RALSOM SANCTUM BAKORIUM NEWS The day is fast approaching when home-baked bread will be as obsolete as the horse- drawn street car of old. \\ ASSOCIATED TRUCK LINES KOS I “A 2) ny es The Outstanding Freight Transportation Line of Western Michigan. State Regulation means Complete Protection. i ASSOCIATED TRUCK LINES Phone 93401 108 Market Av.. Grand Rapids, Mich. March 26, 1930 MICHIGAN TRADESMAN 21 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E Y. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Boneless Loin Lamb Chops. While the lamb market is relatively low and retailers everywhere are sell- ing lamb much ‘below prices which ruled during the past year, the con- suming public is eating more lamb than usual and finding enjoyment at a reasonable price in what. many bought sparingly when its cost was much higher. At present, many lambs are being marketed at heavier weights than is usual during the Summer and Fall months. This, of course, is because the bulk are a few weeks older than usual. At this season most of the lambs coming to market are carefully fed on the kind of feeds that produce delicious meat. Regardless of this the heavy weights of many prove bothersome to retailers, and this condition extends to loins and other chop sections. In some of the best hotels, clubs, and other high-class eating places boneless, rolled lamb chops are quite frequently featured. These provide a meat feature especially applicable to special dinners, banquets, luncheons, etc. The good sized loin of lamb is care- fully boned and then the loin ends— which really are part of the flanks are neatly rolled around and the chop skewered with either metal or small skewers. Some prefer to mild-cured bacon relatively wooden wrap a slice of around the outside and broil with the meat. When thoroughly broiled, so the fairly thick chop is done all the way through, the cooked chop comes to the plate as a neat, round, solid shop, easy to cut and without waste. Ordinarily one chop is sufficient for each person. This makes a very de- sirable dish to set before guests, and since there are a few who do not en- joy lamb, such a meat portion is sure to be a success. We are not claiming anything new in this way of serving lamb chops. It has been done to some extent for years and years, but there are times when it may be more profitably done than at others. It can be done very economically now while loins of lamb are so reasonable in price and while the loins are fairly heavy and of such high quality. The housewife should have no trouble in getting a whole or half loin boned in any first-class mar- ket if she places her order a little ahead, and there are few retailers who could not do the job while she waits. The single side of a loin should pro- vide at least six good sized chops, each large enough for one person. The lamb from which such chops are cut usually carries a fair amount of fat under the fell, or tissue-like cov- ering normally found over the outside of the chop. The amount of fat should not be excessive, however, and there is no reason why it should be, since heavy lambs are not necessarily un- duly wasteful. During broiling the fat disappears to the extent necessary for a nice, lean, meaty, juicy chop for the | plate. +> 2 Quality of Proteins As Important As Quantity. One of the most important discov- eries in the field of nutrition in re- cent years, according to D. Breese Jones, in charge of the Protein and Nutrition Division of the Bureau of Chemistry and Soils, is that quality in protein is just as important as quantity. “To-day we know,” says this au- thority, writing in the “United States Daily,” “that a diet may supply abun- dant energy, and may contain a suf- ficient quantity of protein, fat, carbo- hydrate, mineral matter, and vitamins, and yet be entirely inadequate to pro- vide for the growth and maintenance of an animal in a condition of normal health, if the protein is not of the right quality. “Proteins differ from one another with respect to some 18 or more com- pounds of which most proteins are composed. These compounds are called amino acids, certain ones of which are essential for the normal growth and nutrition of animals. Sev- eral proteins in some of our important foodstuffs are deficient or lacking in one or more of these nutritionally es- sential amino acids. “Young animals depending on such a deficient protein in their ration, though supplied in liberal quantity, will make little or no growth. If there is added to this ration, however, some feedstuff the proteins of which are rich in these same amino acids, then the proteins of the mixture will be satisfactory for normal growth. “An exact knowledge of the chemi- cal composition of the different pro- teins in foods is therefore essential, not only to know whether they are adequate in themselves, but also to know, when they are deficient, what amino acids are lacking, and what proteins can be added to correct the deficiencies.” —_—_$_~+-.__—_ Claims Sirloin Steak Is of French Origin. George Labardo, owner of hotels in Paris and on the French Riviera, is visiting in San Francisco and at the Sir Francis Drake Hotel he gave an interesting viewpoint as to the origin of the sirloin steak. Mr. Labardo con- tended that this steak was first named by French chefs in the sixteenth cen- tury, when it was called the “surlonge.” He disputes the English claim that it was first named by their king, James I. The British story is that the king was so pleased with his first taste of this cut of beef that he humorously called it “Sir Loin.” —_~++>___ Market Uses Monkeys To Attract Trade. One of the many open-air drive-in markets of Hollywood, according to the February 10 issue of the New York Evening Post, has adopted the novel advertising plan of placing monkeys at the point where the private driveway turns in from the main road. The monkeys serve two purposes. They attract customers to the market and they keep them entertained while they are waiting to be served. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RA,P1IODS MICHIGAN We Cater to Independent Merchants Only FRUITS AND PRODUCE BANANAS A SPECIALTY D. L. CAVERA AND CO. THE HOUSE OF PERSONAL SERVICE Phone 9-3251 M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN — Direct carload receivers of UNIFRUIT BANANAS SUNKIST ~ FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables DOCTORS SAY Dr. Edward Ehlers, internationally famed skin specialist of Copenhagen says: “I invariably prescribe Yeast in all cases of boils as well as in rebellious cases of acne.’ Grocers are often asked about Fleischmann’s Y east-for-Health. Use these facts and sell more Yeast. FLEISCHMANN’S YEAST SERVICE VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cantaloupes, Peaches, ‘Yellow Kid’? Bananas, Oranges, Lemons, Fresh GreenVegetables, etc. GRIDDLES — BUN STEAMERS — Everything in Restaurant Equipment, Priced Right. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mgr. URNS MICHIGAN TRADESMAN March 26, 1930 HARDWARE Michigan Retail Hardware Association. President—Louis F. Wolf, Mt. Clemens. Vice-Pres.—_Waldo Bruske, Saginaw. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Suggestions For the Hardware Dealer in April. With April practically here, hard- ware dealers will find it timely to fea- ture housecleaning lines. The demand in most stores is well under way, but it is a demand which will not slacken for some time if kept properly stimu- lated by good displays and good ad- vertising. Housecleaning lines will contribute materially to the April turnover, and will continue more or less active after that until the really hot weather sets in. A good way to start the April busi- ness is by a strong display of house- cleaning lines. It is desirable in such a display, as in all your selling effort, to emphasize the desirability of being fully equipped for the big job of housecleaning. Of course a lot of housewives have their spring cleaning already under way. Some may even by this time be pretty well through with it. But the majority are inclined to put it off un- til just a little later. For these, a “Complete Houseclean- ing Equipment” display will have a strong appeal. The lesson for such a display to drive home is that it pays every housewife to have proper equip- ment for her work. This fact cannot be too strongly emphasized. Efficient household help is hard to get, particularly at housecleaning time or in homes where the work is extra heavy. The greater the need of help, the greater the difficulty in securing it. Here is the hardware dealer’s oppor- tunity. He can deliver the sort of help that doesn’t seek the easy job or the home where there is nothing to do but put in front. It pays to make your appeal to the housewife before she gets into the thick of the fray, rather than to wait until the housecleaning is well ad- vanced. For, once having started— unless an emergency demand unex- pectedly crops up—the average house- wife feels herself too busy to go out and buy added equipment, and is apt to put off purchasing until another year. Many hardware dealers have found it profitable to specialize in households throughout April. You can, for in- stance, launch your campaign early in the month with a general display of housecleaning lines. Such a display might include brushes of various kinds, vacuum cleaners, wall dusters, mops, pails, stepladders, tubs, sweep- ing compounds, polishes—in fact, it ought to include everything that will tend to make housecleaning more effi- cient and to eliminate drudgery. This display is just a curtain raiser. You can follow it up a week later with an “Easy Monday” display, featuring laundry equipment. For this you can show washing machines. Feature your electric machine, and, if possible, show it in operation in the window or give a full-fledged demonstration inside the store. Around the machine in the window you can group all the acces- sories—tubs, ironing boards, sleeve boards, clothes baskets, clothes pins, lines, pulleys, reels, curtain stretchers, etc. An interesting and perhaps more effective variation is to show a mod- ern, well-equipped home laundry, with the electric machine, stationary tubs, etc. In any such display drive home to the housewife the idea of making her washday equipment thoroughly com- plete and up-to-date. The idea you want the housewife to nurse in her mind, even if she can’t realize it all at once, is the idea of having everything necessary for her work. Next week you can put on a paint display. The paint department links up very closely with housecleaning. Housecleaning uncovers a great deal of unsuspected wear and tear. To meet this condition, there are numer- ous lines of varnishes, stains, enamels, wall paints and interior specialties. A display of interior specialties will logically pave the way for the spring drive in exterior paints, which will be a big factor in your turnover a little later. A good line to push in connection with your households is flat tone wall paint or other wall finishes. There are a great many homes that have never been decorated, or that have reached a stage where re-decoration is a cry- ing need. The folks perhaps are con- sidering the entire job; and naturally shrink from the work and outlay in- volved. Now, if you can sell paint and brush- es for redecorating every room in a house, well and good. But that isn’t always possible. To re-decorate an . entire home runs into a lot of money. If there is any indication that the would-be purchaser is getting cold feet on this account, and inclined to post- pone the job until next year, jump in with a counter suggestion: “Why not try one room? Take the room that needs re-decorating the most. Do that this year. Then when you feel ready to go on with another room, do that. In that way, the cost is spread over a longer time, and you don’t feel it so much.” As a business-getting device, this “Why not try one room?” has them all beaten. For a single room properly re- decorated shows up the others, which, under ordinary conditions, might have got by for another year. The result is that, usually, several more rooms, perhaps an entire floor of the house, will be redecorated. Often the entire house is done. April is a month when the tool de- partment will stand some pushing. Carpenter tools and garden tools alike can be worked into very appealing attractive displays. In putting on a display of small tools, a good plan is to arrange the window in terrace form, one step ris- ing behind another. Another popular scheme is to provide a good-appearing background, and fasten the smaller tools in fan shape or other fancy de- vices on this background. The larger items can be shown in the front of the window. White cheesecloth makes an inexpensive and fairly satisfactory background. Colored material can often be used to good advantage. The back- ground and the color scheme are im- portant factors in the success of a dis- play of tools. Garden tools, however, require very different accessories. Here the real- istic display can be utilized. Thus, artificial leaves and flowers can be worked into the display. Or, the win- dow can be floored with green turf; or flowers and vegetables, started a few weeks ago in boxes, can be shown starting to sprout. Often the seeds planted in long, flat boxes can be made to spell a word or a slogan. “Our seeds grow” is a good slogan, shown in little green sprouts against a back- ground of black loam. Corn sprouts or grass. probably make the most satisfactory lettering. In putting together such displays, the hangers supplied by the seed firms can be used to add a touch of color. So can the bright-hued seed packets. Show cards can also he improvised. Display the fullest possible line of tools. Here, again, it is sound policy to emphasize the idea of having com- plete equipment, even for the small back-yard garden. As a further means of emphasizing this idea, quote prices on complete garden tool outfits as well as on indi- vidual tools. April is a good month to push sport- ing goods. In most communities the various athletic associations are be- ginning to get busy. The dealer who is ready to meet the demand for these lines will get the biggest share of the spring trade. Having the goods in stock just when the call for them comes is an important factor in handl- ing this trade successfully. Toward the end of April, a good many families will be moving. Here is an excellent chance to push your stove business. In many instances these migratory families represent good stove prospects. The new house suggests a new stove, but once the -old stove is moved and set up, the chances of making a sale are far less than if you get into touch with such prospects before or when they move. In communities where natural or artificial gas is available, gas ranges should also be a considerable factor in the spring business. In most places this trade is active in the spring and early summer. It is trade with which, as a rule, some preliminary work is necessary. It is a good stunt, early in the sea- son, to put On a window display of gas stoves, and at the same time hold a demonstration. One hardware dealer, at the first hint of spring weather, puts a pair of gas ranges, different models, in his window. He has them connected and in the evenings keeps a kettle boiling on top of each. At the same time, a carefully selected prospect list is circularized regarding gas ranges; and newspaper space is used to emphasize the convenience of cooking by gas in preference to coal or wood. In connection with such a display or demonstration, it is often a good scheme to show a “complete kitchen’ equipped with all the utensils neces- 2, Michigan Hardware Co. 8 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN Be Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment BROWN & SEHLER COMPANY Farm Machinery and Garden Tools Harness, Horse Collars Saddlery Hardware Blankets, Robes Sheep Lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN tl | { i 4 ee =f March 26, 1930 MICHIGAN TRADESMAN sary for efficient cooking. Here, again, you emphasize the idea of complete equipment. This idea, driven home by the hardware dealer at every oppor- tunity, will make for bigger and better business. Poultry specialties are worth featur- ing in at least one window display. Almost every hardware store carries a wide variety of these lines, from chicken wire to incubators, with, in- cidentally, chick feeds, poultry medi- cines, and similar goods. A never failing method of attracting attention to your display is to fill the window with fluffy, newly-hatched chicks. At the same time, see that conditions are favorable for them. If not, the chicks will droop dejectedly, and that spoils the value of your advertisement. Victor Lauriston. —_+2>—___ Maple Sugar Time at Hand. Grandville, March 25—Spring in the lumber woods seventy years ago was not so gloomy as some of our present day people may imagine. The latter part of March and first days of April were known as maple sugar and sucker time. The loggers who had lived through tke long, cold winter on pork, beans and johnnycake accepted the sugar and sucker feast with grins of satisfaction. It did one good to stand in the rear of the old waterwheel at the mill and watch the suckers wabbling up the swift current to ‘bathe their heads un- der the white splash of the falling water. Men with spears and more often with dip nets coralled these suck- ers, which with milk formed a break- fast worthy of the gods. Maze of the Newaygo Republican always sounded peans of praise each spring when the suckers began to run. “Suckers and milk,” was the heading of his remarks. Dip-netting suckers was a sport en- joyed by the half grown youths of the woods. Wagon loads of these passed along the down river road from Newayyo going to the market at Mus- kegon every spring. Maple sugar, however, was the piece de resistance of the boy and girl ele- ment of the woods. The earlier mak- ers of sweets from maple sap were the Indians who made very palatable sugar considering their limited means for the work. Stirred sugar put up in birch bark receptacles was the usual method for caring for the output. I do not think there was any other more enjoyable season of the year than that of spring. It was then too that the newly elected president took his seat in Washington and the hollow rumble of civil war echoed through the land. I stood at the river bank and watch- ed the movements of a blue uniformed officer as he spoke to the men about the need of soldiers to defend the Union from the hand of traitors. Right then and there, with the first call for seventy-five thousand mén, two of our mill crew signed enlistment papers and were a few days later footing it down the shaded State road South for Grand Rapids to become members of the Third infantry. Not one man in a thousand imagin- ed the long and sanguinary war that followed the firing on Fort Sumpter on that 12 of April 1861. Suckers, milk and maple sugar were forgotten in a time like that. The Indian-made sugar was not bad, but that made by the new white set- tlers who came to make farms in the hardwood 'ands a few miles back from the river was perhaps a little sweeter. I recall when several of the younger boys set out for a five mile walk through a thick forest to be in at a sugar-off to take place at a settler’s home in the woods. No, no, Jimmy, you can’t go,” objected the big boy of the crowd when I appeared to keep them company. A five mile walk was not for small boys and girls. Nevertheless I was determined to be in at that sugar-off festival. I had heard them discussed before and knew what a lot of sweetness even a small boy can sometimes absorb. My elder brother led the gang. When about half way to the settler’s home a shout announced the coming of yours truly, and then it was too late to send me ‘back. We all enjoyed that sugar-off festival and each and every boy was full to the chin of sweets when time came for the return. The settler’s wife gave each boy several paper-wrapped small cakes of sugar to take home to his mother and the girls. The enjoyments of those pioneer days were not the most refined per- haps, yet they were enjoyed fully as much as any social events of modern times. Maple sugar, suckers and mill were soon after followed by the ad- vent of a real steamboat, to get a glimpse of which several naughty boys ran away from Sunday school. Maple suvar season is now at hand but very little is made to-day com- pared with that time when the Michi- gan woods was in its prime. Several tons of this sugar was bought every spring by the woods. store keeper which found ready sale to mill hands and log cutters of the pine woods. The idea of adulteration of these sweets was something unheard of. Not perhaps of any superior honesty on the part of the fathers, but because of the fact that cane sugar was much more expensive than the article manufac- tured from maple sap. It may be said that maple sugar was not the only sweets that went to make glad the stomachs of pioneers. There was the wild honey bee which did a land-office business by storing sweets in the hollow trunks of decay- ing pines along the shores of the Muskegon. This honey was of darker hue than the modern make, and was more noticeable for real honey taste. A set- tler on discovering a tree in which the wild bees were storing their food al- ways left his mark on the trunk of the tree, a notice that the honey there stored belonged to one of the settlers, its first discoverer. The honor among borderers was re- markable. Not even an Indian of the wildest type would think of cutting a tree thus marked. I knew a man who seldom ate less than a pound of this wild honey at a sitting. I understand that he afterward was ill with stomach trouble. Maple sugar time is at hand. Let us greet it with a cheer. Old Timer. ——_~.->__—___ British Trade Fears American In- vasion. An article in the Daily Express of London, dated February 5, 1930, which has been brought to our attention by the Foodstuffs Division of the Depart- ment of Commerce, has it that a num- ber of American firms have been con- ducting negotiations recently with the object of taking over meat stalls in Smithfield market from present Brit- ish tenants. This development, ac- cording to the Daily Express, has aroused the fear that eventually Em- pire products will give way to the in- troduction of foreign nitats. The ar- ticle concludes with the statement that Americans who have been seeking the Smithfield stalls are interested only in the choicest locations and are prepared to pay premiums to secure them. ——_—_>+ To control others, first control self. Again Lowers Clothing Fabrics. Another reduction on men’s wear Fall fabrics is being made by the American Woolen Company. An an- nouncement by the company says: “Due to the decline in raw materials and general conditions prevailing in the cloth market we are readjusting our prices on fancy and _ semi-fancy worsteds which were placed on the market for the Fall, 1930, season.” Company officials declined to comment on the extent of this reduction on worsteds. The new price schedules, it was said, are now being worked out and will be given to the trade in the next few days. —_++.—___ Few Facts About the Home Town Merchant. He is a local citizen. He contributes to the support of the school, churches and char- ity. He supports your family through sickness or other misfor- tune by giving you credit. He sells you legitimate mer- chandise at a fair price and gives you honest weight. He renders you a service that is not given elsewhere. Imagine your community with- out him. Each needs the others support. ——_—_»>- > Work only to get the go-by. “set by,” and you'll Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool In Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapides. SAGINAW BRICK CO. Saginaw. Jennings Manufacturing Co. Pure Vanilla Extract Made from prime Vanilla Beans 1314 Division Ave., South GRAND RAPIDS, MICHIGAN The ERICAN ATIONAL o BANK ° Capital and Surplus $750,000.00 One of two national banks in Grand Rapids. Member of the Federal Reserve System. President, Gen. John H. Schouten Vice President and Cashier, Ned B. Alsover Assistant Cashier, Fred H. Travis I. Van Westenbrugge Grand Rapids Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT< » CHEESE All varieties, bulk “and Package cheese ‘Best Foods’’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES % x “FRIGIDAIRE ELECTRIC REFRIGERATING SYTEMS PRODUCT OF GENERAL MOTORS For Markets, Groceries and Homes Does an extra mans work No more putting up ice A small down payment puts this equipment in for you F. C. MATTHEWS & CO. 111 PEARL ST. N. W Phone 9-3249 Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bl GRAND RAPIDS, MICHIGAN EW ERA LIFE ASSOCIATION Grand Rapids. SOUND COMPANY, gi MANAGED BY SOUND MEN 25 Mixed Gladiolas $1.00 10 Different Dahlias 2.50 SPRINGHIILL FARM, A. T. Edison R.F.D. No. 2, Grand Rapids, Mich. 24 MICHIGAN TRADESMAN March 26, 1930 HOTEL DEPARTMENT News and Gossip Regarding Michigan Hotels. Los Angeles, March 21—Two of my most recent thrills in the entertain- ment line were a visit with our good friend “Uncle Louie” Winternitz, at the U. S. Grant Hotel, San Diego, and catching up with an old friend and patron, from Michigan, S. Steindler, of the Steindler Paper Co., Muskegon, now in Los Angeles. Both of these gentlemen are in the best of health and spirits. Uncle Louie is undecided as to whether he will trek back East this spring or not, but Muskegon will be a drawing card for Steindler soon after the first of May. It is all very well for cadaverous looking manufacturers of jitneys to offer suggestions as to dietary forms, but in the good old days when I was patronizing railroads and hotels in car- rying out an effort to sell goods I al- ways made it a rule to always look up a plump landlord to dispense hos- pitality and, incidentally, food in my case. If one could feel reasonably sure that the Detroiter would stop with his schedule of fruits for breakfast, proteins for lunch and_ starches for dinner, and not compel us to eat them, it would be all right, but in these days when someone else regulates our af- fairs for us there is always the pos- sibility of “enforced feeding” by law. 3ut on top of all this comes Professor Fishbein who calmly and collectedly states that we do not eat meat enough, notwithstanding the fact that the hu- man family are restoring cannibalistic tendencies and are now bent on the task of consuming each other. Hotel men and, in fact. all purveyors of food are constantly confronted with sug- gestions and frequently demands for this, that and some other form of “health” food of which they know very little. As a practical measure, if the Government can do so with their pres- ent equipment and without forming an- other expensive commission, it would be well if they would make a sicen- tific survey in the nature of finding out if the various health foods—so called— have any merit whatever along the lines so claimed. It is my contention that many of these preparations have no food value whatsoever and_ that many individuals are surely but slow- ly starving to death in the belief that they are quaffing the elixir of life. Manufacturers should be compelled to label their food products in such a manner as to conform to the facts of medical science and actual laboratory analyses. The authorities keep on the lookout for any form of misrepresenta- tion vouchsafed by producers of pro- prietary medicines and the same acid test should be applied to food offer- ings. The latest malefactor reported in ho- tel circles is the petty thief who hangs around the lobbv of the small coun- try hotel and abstracts letters from the receptacles in which they are usually deposited, in the hope of picking up remittance checks designed for trav- elers. I have in the past discovered evidence of carelessness in the handl- ing of letters, especially in small ho- tels where someone is not constantly on duty behind the desk. It is well to look into this. As previously announced the second hotel short course at Michigan State College, Lansing, will commence on Wednesday, April 23, and continue until Saturday, the 26th. Specialists from among prominent operators will conduct the course of instruction. Lec- turers of National reputation will dis- cuss issues confronting the hotel keepers of to-day. The buildings, laboratories and facilities of the Col- lege will be at your disposal. No charge will be made for the course, except a registration fee of $3, which includes the charge for the annual banquet. There is vet another new slant in the enforcement of prohibition so far as operating a hotel is concerned, and it ought to be a subject for very care- ful thought. A few days ago in Iowa, six rooms in a prominent hotel were padlocked because it was proven that guests were served intoxicants in those rooms by an employe of the house. Of course it was bad enough to have these rooms taken out of commission for a year but the sad part is that each room has pasted on its door the regular “Closed for violation of the prohibition law.” No matter what may be one’s sentiments, a thing like this does not look well on any door, let alone a hotel. This matter of pro- hibition enforcement in hotels is get- ting more and more complicated and it is best to watch one’s steps. Fred Bucher, well known as the manager of Hotel Oliver, South Bend, is now manager of Parker Inn, at Albion, and the Albion Record in a quite comprehensive mention of the change has this to say: “Mr. Bucher has not been at the helm of the hotel for a week, but he has already injected an entirely dif- ferent atmosphere into the place. He has emphasized two features, especial- lv, which no successful hotel can be without and prosper. He has improved the qualitv of the meals to a surprising and gratifving desree and he has made true hospitality one of the watch- words of the institution. The Inn has needed these two improvements tre- mendously.” Albion needed a better hotel when the Inn was erected, but they were not able until now to get hold of just the right kind of a manager to run it, hence it was not profitable. Mr. Bucher will fill the bill most excellently. President Greene, of the American Hotel Association. has declared war on tax-exempt competition in the hotel field, and judging from the evidences of accomplishment he has displayed in other directions, there will be some- thing stirring along these lines. This is a subject much talked of at all ho- tel gatherings. I have discussed it at length in these columns. The oper- ator of the legitimate hotel, who pays taxes on everything he possesses is brought into direct competition with charitable institutions which eo outside their own legitimate field to draw patronage to which they are in no wise entitled, and usually at much lower rates than can be made by an institu- tion not kept up by charitable contri- butions and which is compelled to pay its share of the cost of local govern- ment. The Farm Board came to the relief of the farmers and the result was wheat took a nose dive and hasn’t re- covered. But it is the same old story, when the Government bolsters up prices on a commodity, the public gets sore and reduces its buying capacity. Brazil tried it on coffee; England tried to do something with rubber. Why don’t Uncle Sam try to do something for the hotel operators? There are hundreds of them in the doldrums and they are just as bad off as the farmer. The buving of a lot of vacant rooms would help some, and there would be no necessity of utilizing storage ware- houses to take care of them. Hotel Marquette, at Marquette, has closed for an extensive overhauling. This is the first cessation in operation in over thirty-seven years. Of course, the closing is but temporary and when it again sets sail it will be completely transformed. The exterior remodeling The LaVerne Hotel Moderately priced. Rates $1.50 up. GEO. A. SOUTHERTON, Prop. BATTLE CREEK, MICHIGAN Warm Friend Tavern Holland, Mich. : Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND. Mar. “We ave always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.”’ HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. Columbia Hotel KALAMAZOO Good Place To Tie To CHARLES RENNER HOTELS Four Flags Hotel, Niles, Mich., In the picturesque St. Joseph Valley. Edgewater Club Hotel, St. Joseph, Mich., open from May to October. Both of these hotels are maintained on the high standard established by Mr. Renner. HOTEL Grand Rapids Room & Bath $2 to $2.50. No Higher Half Dollar Dinners 5:30 to 8 P. M. Three Squares from Station. Liberal Parking Space. Parke Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. W. O. HOLDEN, Mgr. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms “i 400 Baths RATES $2.50 and up per day. NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. Buropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION “A MAN !IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria ote Sandwich Shop HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. GrorGE L. Crocker, Manager. —— —— Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWART R. SWETT, Mgr. Muskegon ote Michigan March 26, 1930 of the property has been going on for some time, and plans for the interior work call for enlarging the lobby, in- stallation of an additional elevator, building of two additional dining rooms besides the addition of baths in guest chambers. John Lewis, its owner is a pioneer hotel operator in the Upper Peninsular section where his success has been steady. With im- proved offerings it is bound to con- tinue. There has been great development in the air service in this country but there is not so much to be said about it elsewhere. For example. the post- office department has sent out a spec- ial notice to the effect that mail for Brazil still is transported by the same old methods—steamer from New York. However it will not be long before this service will be much im- proved. The Hotel Tuller, Detroit, has a new caterin~ manager. in the person of F. W. Eigen, who for many years filled a similar capacity with Hotel Morrison, Chicago. The position of catering manager was created especial- ly for Mr. Eigen, by Harold A. Sage, the recently appointed manager of the Tuller properties, and is along the lines of improved service to be found in its various departments. The owners of the Prince Edward Hotel, Windsor, Canada, which is al- lied with the Michigan Hotel Associa- tion, through its manager, M. R. Gil- bert, is discussing the proposition of enlarging its rooming capacity. Wind- sor and Windsor hotel activities have greatly increased in the past few years, and while Mr. Volstead may be re- sponsible for some of it, I should say that it is largely due to the fact that improved facilities for entertainment have had much to do with it. George A. Southerton, operator of Hotel Laverne, Battle Creek, also has a building program. He announces that he has in contemplation the addi- tion of 100 rooms to his 64 room equip- ment. The Majestic, one of the older hotels of Detroit, is being remodeled and will make a play for more extensive ac- tivities. Frank S. Verbeck. Members of West Michigan charter, No. 22, Hotel Greeters of America, have been invited by George L. Crock- er, manager of the Olds Hotel at Lan- sing, to hold their April meeting as his guests at the Olds, April 19. The meeting will be in the form of a din- ner dance at 7:30 in the evening. It is expected from 80 to 100 members from the West Michigan charter will attend. Detroit charter, No. 29, also is expected to send from 50 to 60 members. : C. M. Luce, proprietor of the Mer- tens Hotel (Grand Rapids) has in- vited the board of governors and the nominating committee of the West Michigan charter, together with Presi- dent Ted Beecher of Grand Rapids and Secretary James Jennings, to hold a meeting at the Mertens at 7:30 p. m. March 20. J. E. Alexander, manager of the Pantlind Hotel, Grand Rapids, and coffee shop, has resigned and left for his home in Chicago. He plans a Southern trip with his wife and later will return to Chicago. Paul Kempter, steward of the Pantlind Hotel, has been placed in general charge of the Pantlind cafeteria and coffee shop. MICHIGAN Warns Against Anti-Chain Store Propagandists. The following is an extract from a special bulletin sent by Herman Roe, field director of the National Editorial Association to state press association secretaries and field managers: You may not agree with my view- point but here is an editorial para- graph I wrote for my own newspaper, the Northfield News: Opportunists, leeches, spongers, grafters—call them what you please— are already in the field cashing in on the anti-chain store fever stirred up by the rabid vaporings of a “Give-m-hell’”’ Henderson whose fierv denunciations and billingsgate is heard over the air from Shreveport nightly. Solicitors are obtaining cash contributions from small town merchants, ostensibly to go into a fighting fund but what they want is their share of the easy money. If the independent small town merchant has funds to throw away in this man- ner he does not deserve a great deal of sympathy. Let him invest it in co- operative, group-buying organizations in his line of business, in improving himself as a merchandiser and in business-building advertising. Solicitors are already busy here in the Northwest. They represent or- ganizations with high-sounding titles but they carry no endorsement from responsible state or national associa- tions of independent retail merchants. And they are getting the money! The average small store proprietor is alarmed and is a ready victim for the clever presentation of what great things these fighters for his cause are going to accomplish. My own paper received an order for a 30 inch adver- tisement from the ‘National Associa- tion of Independent Interests,” which advertises “National Headquarters” in Minneapolis on its letterhead. Also an order for 50 copies of the issue con- taining the advertisement—for use by the solicitors, of course, who would flash the advertisement before their victim as an illustration of a part of the educational campaign to ‘be carried on. I notified Field Secretary Haislet of the Minnesota Editorial Association at once. He had already contacted this “National” outfit; said the head of it was a typical racketeer. We are call- ing a conference of the secretaries of all retail merchants associations here in Minnesota and devising plans for warning all merchants to be on their guard. Some mention of this situation in your bulletin might be timely—de- pending upon how seriously the move- ment has hit your state. Every city should have a vigilance or censorship committee to investigate all such soliciting schemes and adver- tising stunts. The publisher should take the initiative in seeing that such a committee is named if one is not already functioning in his town.—Pub- lishers’ Auxiliary. —_++-+—____ Late News From Detroit. Automobile manufacturers in De- troit are looking forward to an increase in business during the next three or four weeks. This, of course, will fol- low precedent, as the Spring buying season in the motor car field has al- ways started between April 1 and 15. Latest surveys show that stocks of cars in dealers’ hands throughout the country are lower than they were last year at this time. If a sudden TRADESMAN splurge of buying should take place there undoubtedly would be a short- age of cars. It takes considerable time for factories to increase production, sometimes as long as ninety days. This results from the necessity of or- dering materials and getting them to the factories in quantities. There has been no change in pro- duction during the last week, most of the factories operating on either a four or five day schedule, such as has been in effect since the first of the year. It is not believed there will be any great increase in output during the month of March. The total prob- ably will top the 350,000 figure. Considerable attention is being paid to frontwheel drive automobiles. At least one large company in the De- troit district has been experimenting with this type of drive for nearly a year. Just how far this work has gone has not been announced, but it is re- ported that great progress has been made. Next Fall may see another front-drive automobile announced. At least two more, and possibly three more, lines of straight eights will be announced before the end of the year. Engineers have been busy for some time past developing these units. They probably will be forth- coming during the Summer and Fall months. Another new type of hydraulic shock absorber is being developed and will be announced in a short time. —_——_-_-»=?-->____—_ What some men learn by years of experience, other men of extraordinary ability divine without experience. 25 Specializing Brings Results. It is a good idea for a grocery clerk to concentrate upon some department that has not been active, by working out a plan for the approval of the store owner that will push the department to bigger business and more profits. For instance, many stores don’t do much with their cheese department. Yet in some towns a grocery could build up a reputation as a store that specialized in domestic and foreign cheeses, and a slow department could be turned into a very busy one. Fancies are another line with great possibilities. By means of an unusual permanent display, a little advertising, and quality goods, a store could easily build up a cheese department that would profitably patronized by women giving bridge parties, teas, din- ners, and various other affairs. A clerk who can see such possibili- ties, plan for the development of them, and carry the plans through success- fully, is worth a lot to any store—and to himself. —__¢->—___—__ Just when the food industry is ac- commodating its expectations to the possibilities of dry ice, carbon dioxide taken from burning coke, Department of the Interior geologists hold out the prospect that carbon dioxide wells of the sunbaked stretches of Western Colorado and Eastern Utah will soon be tapped for the makings of dry ice. They say this ice is pretty sure to be solve problems of meat and fish ship- ments and may even do for fruit and vegetables provided its freezing pro- clivities can be moderated. Here’s our story — and we've stuck to it We sell to the independent jobbers, who sell to inde- pendent grocers who sell to independent housewives who want quality without paying a premium in price. If that’s your policy, too, any really good independent jobber will be glad to take care of you. KEOKUK, President PURITY OATS COMPANY IOWA DRUGS Michigan Board of Pharmacy. President—J. Edward Richardson, troit Vice-Pres.—Orville Hoxie, Grand Rap- Ss. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. President — Claude C. Jones, Battle Creek. Vice-President—John J. Walters, Sagi- naw. Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding. Yale. De- Rewards in Drug Merchandising De- pend on Right Management. Despite the traditional jokes about the independent druggists of the land being engaged in a business that is largely altruistic accommodation, the significant fact remains that there has been a considerable increase in the number of drug stores in the United States during the last decade. This fact, in the abstract, would seem to prove that good retail drug stores can always be made to pay as lucratively as any other retail specialty stores, provided they are properly lo- cated and progressively managed. When the distribution of rural, urban and metropolitan drug stores the coun- try over is considered with relation to the distribution of the country’s popu- lation, it must be evident to the pros- pector in commercial pharmacy that the best opportunities for solid suc- cess are to be found in the urban and rural fields. The larger metropolitan centers cer- tainly have plenty of drug stores—most of them of a size and type that no be- ginner could hope to reproduce. And, furthermore, it is a fact worthy of un- derstanding that to be the druggist in a small town or city augurs more favorably for attaining large success than being a so-called neighborhood druggist in one of the far-outlying pre- cincts of a big city where you must, sometimes, pay a higher rent than in the heart of the restricted business area of a small town. Most druggists, being professional men who have spent a large part of their first earnings for their technical education, necessarily start business with comparatively small capital. Sometimes their only business prep- aration is the two or three years of MICHIGAN insight into “the other fellow’s busi- ness” gained while working in an- other’s drug store. Thus, it is inevit- able that they are restricted in their ambitions, not alone by lack of volu- minous capital and high financial rat- ing, but also by a lack of general busi- ness experience, now so essential to the mercantile phases of pharmacy man- agement as distinguished from the pro- fessional responsibilities of the pre- scription department. While it is well for the ambitious young druggist to have foresight enough to see the full scope of the opportunity ahead of him in the field of his choice (particularly if he can enlist capital for the furnishing of a fine store), he would better under- estimate, rather than over-estimate, the reception his enterprise will receive from his public. Some drug stores have labored un- der an excessive investment from the start with the result that it has taken years to get back the equipment cost in net profits derived from the busi- ness. The volume of potential patron- age and the growth of the community were both too far anticipated or over- estimated by their proprietors. In some cases, the local situation was such that the city or town really could not support such a store at the time of its opening unless it were the only one in the place. Naturally, if the young druggist makes too pretentious a splurge and has no reserve capital, if business re- verses come upon him, or generally unfavorable economic conditions set in during the first year or two of opera- tion, he will find himself unable to weather even one major emergency. And it is well to start in business with at least some capital in reserve for emergencies and preservation of credit which means so much to the prestige of your business with the wholesale and jobbing trade—remember that. If competition were the blandish- ment of flattery, then pharmacists would surely be rated the most be- loved among tradesmen. The boy or girl who sells soaps and toilet articles for some distant mail order house as a means of paying his way through school; the itinerant door-to-door ped- dler; the novelty shop; the department store, and even the grocery store, in some specialties, are to be reckoned among the potential competitors of a new drug-retailing enterprise. TRADESMAN This is no cause for discouragement, but it emphasizes the necessity of the druggist carrying a diversity of lines so that the greatest possible number of people in the community may be attracted to the store with recurring regularity. It also emphasizes the need for a price range in most of the auxiliary lines stocked that will permit meeting competition on trade that is influenced largely by price. This does not mean that the drug- gist should stock every available brand of a given article, but he should provide for the demand as he finds it to run in his locality. In the writer’s opinion, one of the most powerful weapons in establishing a new store in the graces of the public is individuality—that subtle something that reflects the proprietor’s personal- ity, if you please, in the independently owned store, and gives it a “tone.” It is unwise to attract attention to manner at the expense of matter, so to speak; still, it cannot be denied that the store that is somewhat unconven- tional in its arrangement and furnish- ings, provided its plan and equipment are thoroughly practical, is the store that leaves the most lasting impression on the new customer. Individuality should begin with the physical plan of the store, and that plan should be conceived from the per- spective of the convenience and atten- tion of customers entering the store. It is good judgment to effect an ar- rangement so that some display of every line of goods carried in your store will be in evidence to the shop- per without necessitating enquiries by prospective purchasers or leaving them in conjecture as to whether certain articles are procurable in your store. Your show windows are supposed to be salesmen—not catalogs—and they cannot be expected to tell the whole story of the range of your stock. Like the cover of a book, they can be made a most valuable indication of the variety and high quality of what is to be found on the inside, however, pro- vided you know how to trim them properly or employ a man with spec- ialized experience in this line. If you can develop local interest in your windows by means of timely and interesting window displays, always presenting to public notice articles that are new and seasonable, you can make your windows of more real business- getting value to you than any news- March 26, 1930 paper advertising in the average small city. ‘Store fronts installed twenty years ago seldom meet modern requirements for the most effective show windows even though the windows may be large enough. The windows are so import- ant in the success of a new drug store in this competitive age that it will pay to have them modernized, when neces- sary, to insute the best lighting ar- rangement and the best view of the store and the window trims from the sidewalk. There is no limit to the possibilities in individualizing the store which simply means investing it with original touches of modern arrangement for the efficient serving and comfort of your customers. Complete renovation of an old store has often doubled the sales in six months under new man- agement. Did you ever observe the chain store magnates leasing an old store prop- erty and installing the fixtures with- out radical changes in the layout of the store to suit an original, distinctive plan, even though the same kind of a business may have occupied the prem- ises before? Hardly! In the planning of a new store, the location of the soda fountain is natur- ally a factor of paramount importance, for the fountain is now inseparably as- sociated with the modern drug store, and the progressive druggist realizes that an artistic fountain is a powerful trade magnet, particularly in its influ- ence on the younger element which usually indulges its penchant for lux- uries wherever proper temptation is flaunted before it. The more commonplace location for the soda fountain, particularly in small stores, is a short distance from the main entrance, and often opposite the cigar counter on the other side of the entrance. This seems to be a natural location, and perhaps, it was the best in the days before mechanical refrig- eration when the ice man had to come behind the dispensing bar to “ice up” the fountain, but it is a question if it is the best location to-day, particularly if it be agreed that one of the principal functions of the fountain, aside from its well-recognized direct profit, is to get shoppers circulating around the store. Some of the best stores in the coun- try have their fountains installed squarely in the rear on a direct line UU = — GRAND STORE EQUIPMENT eee PTT re ITI TINI I UOC Ee DRUG STORE PLANNING Recommendations to fit individual conditions. s LOU 3 EBS CORPORATION GRAND RAPIDS ~ MICHIGAN ee WELCH-WILMARTH Sr GRAND RAPIDS SHOWCASE CO. CORPORATION DRUG STORE FIXTURES . Planned to make every foot of store into sales space. ectlPLOPPRUEERECTEU TENET 27 March 26, 1930 MICHIGAN TRADESMAN with the front door with no high fix- store is concerned, it is his purpose WHOLESALE DRUG PRICE CURRENT tures or counter displays to completely that the professional aspects of phar- obscure the view to the street ahead. macy shall transcend everything else. Prices quoted are nominal, based on market the day of issue. Naturally, in going to and from the In other words, always strive to Acids Catton Seed .... + io = = : soda counter, patrons must pass a make friends and profits as a result of | Boric (Powd.)__ 10 @ 20 aoe «ema ss Bensoin Gompd. g3 40 variety oF cispiays of ulilitatian mer~ your personal reputation as a phar- Gruss) —- gg @ 44 Hucalyptis ——- 1 2g go Buchu == @a is chandise, much of which, will be pur- macist—not at the expense of it. A Cutric _-.----. 52, @ 66 Juniper Berries. 4 50@4 75 Capsicum ______- @2 28 sed ime to tine I ae te pa fie dint t oo “— 3%@ § Juniper Wood .156@175 Catechu _______- @1 44 chased from time to time by regular drug store is fundamentally differen Nitta) 0 9 @ 15 ea 1 65@1 66 Cinchona -.._._- 3 16 fountain devotees, provided there is from most other retail enterprises in ae ee 7S * ae No. 1 _.... 1 25@1 40 Colchicum ee 1 80 the right kind of salesmanship in the that, while it derives its least revenues Tartarie 77777” 52 @ 6 oe bah $ co: = tas 2 04 personnel of the store and the goods from the prescription department Lemon __.-.._- 6 00@6 25 Gentian -_.___... 1 35 : : ; : ae : Ammonia Linseed, raw, bbl. @115 Guaiac .-......-. @2 28 are neatly and plainly priced. which gives it identity, that same de- Water, 26 deg... 07 @ 18 Linseed, boiled, bbl, @1 18 Guaisc, Ammon._ = . If the store is large enough to em- partment invests the business with a Water, 18 dex. te 06 @ 16 fe os less : ara) = tan Ga Ce ploy the cashier system of payment, a_ relationship to public health that no Cate es. "ae Mustard, arifil. oz. @ 35 Iron, Clo .-....__. @1 56 ee bi eae Bee eens MBIARPAR COLLEY Neatsfoot -..... 1 a5@) 6 Sing ¢ 44 good place for the cashier is some- other type of store possesses. Chloride (Gran.) 08 @ 18 jive, pure __.. 4 00@5 00 Myrrh ———- ee @3 82 f S oj Olive, Malaga, Nux Vomica -... where near the front end of the store, Although the drug store is more of Salil i. 300@3 50 Opium _______. Qs 40 as space in the center of most stores 4 commercial institution to-day than Copaiba __.____ 1 00@1 25 Olive, Malaga, Opium, Camp. e: 2 : : : ; 2 85@3 25 Opium, Deodorz’d @ of fair width is considered the most 25 years ago,.there has been no ie ‘Ga a3 aoe . _ os or a——€_,o @1 92 . co ea Wea ee range, Sweet valuable for the display of merchan- djminution in the vital importance of, FO a esis 3 25@3 50 Origanum, pure. @2 50 Paint dise. and the demand for, the services of the Tolu --------- 2 00@2 26 ot a agi a aints This reflection leads up to thought modern pharmaceutical dispensary. cea Peppermint .... 5 50@6 70 Lead. 6 SF 144 OAK of the somewhat less conventional, but -Proprietaries have = supplemented, Casgia (ordinary). 2@ 30 Rose, pure -_ 13 50@14 00 Lead, white oil. 144%@14% , : Cassia (Saigon) 50@ 60 Rosemary Flows 1 25@1 50 Ochre, yellow bbl. @ 2% decidedly effectual, quadrangle plan of | rather than usurped, the function of Sameniras Gow. 0) © 66 ceed a wots i Ochre, yellow leap 2 s : Ae . . : PAEV, Saeerent G@awée. ll st ed Venet’n Am. 3 fountain installation which, if your the apothecary. — ee Gee) 20@ 30 Sassafras, true 200@225 Red Venet'n Kine 43 ? store is of the right proportions to Tradition and custom have estab- Sasatres, arti’l ‘ aaa Putty oo 5@ 8 permit the arrangement, will enable ished a relationship between toilet Berries faa jane vue" ae 7 ici and dis- xoods._ static fectionery, the Cubeb __________ @ 90 Tany -______ 7 00@7 25 L i ®. Prep... 2 80@3 00 you to have a very eff ene : goods, Seatlonery, contectio y; a —- €£s i or G6 4 buas tn 3 3003 00 tinctive-looking soda fountain, with soda fountain and the drug store. Juniper _..... 10@ 20 Turpentine, bbl. _. @ 66 serving facilities and seating accom- ‘hese are accepted auxiliary lines in PFickly Ash __. @ 16 Waa T3@ 86 ea modations on all four sides. Of course, modern drug—retailing establishments. Extracts Wintergréen, sweet. >. * Acetanalid : i : ; : . etanalid __.. such a fountain plan requires no super- Sometimes magazines, fountain pens, [jcorice _____ 60@ 65 — Ul 3 00@3 25 _ id aasead ae ‘ structure, but this need not detract and camera goods are carried, and of Licorice, powd. -_ 60@ 70 Wintorsreen =, ae « a ae is from the beauty of the fountain, and course, the tobacco department is Slswers Wormwood, oz. __.. @2 09 Bismuth, Subni- the saving on the superstructure will omnipresent, it probably having been arnica ______ 1 50@1 60 poe — 2 25@2 5: absorb a part of the extra cost of the introduced into the drug store original- See —— a1 = Potassium powdered .... 05@ 1: longer serving counter. ly as the most effective discernible Bicarbonate —. Se « Cantharides, po. 1 25@1 50 . 1 , , While the modern drug store has be- overture for the patronage of men in es Gums : LC us 26 Soe a va come little more than a merchandising the early days. aS ae oo ae e Ereniide Soe 40 7 Carmine ———___. 8 vo@s ou establishment, so far as its appearance No reasonable objection to any of i Sorts ——. ae 4 Chlorate, powd. — 16@ 33 Cloves. 4u@ 56 and physical appurtenances indicate, these side lines suggests itself to the pow teat Pow) eo Ac Fede ne ue 24 coo ue is the reputation of the store as a safe writer, but the idea of the druggist —— yrosey fang zo = lodide ee 4,06@4 28 goeral Hydrate 3 2G 5¢ rE : ~ ‘ -ermanganate __ 35 ne ~~... 5@13 bu and advantageous place to trade, primi radio outfits, ps iS na ae an eee mh Pai a ky vous tg 45 toe —— ae 60g 90 ; . i i 2SSi i rpewriters, etc., does seem to ¢ a aenn a : ‘ -russiate, red __ 70 x ist, less 30-10 to should be built up on its professional folding typ S a | cout We 6 oe we ue aspects. be too wide of the mark of the law of Guaiae a ee @ 60 Come oan ‘ : |” sociati sruity i Guaiac, pow'd —_- Copperas, Powd. 4@ In any local or “personal-appeal natural spielen lee and congruity in Bion ces @1 25 Roots Corrosive Sublm 2 25032 = advertising done, the aspiring young the stock carried by a drug store. ao = . ba . Cream Partar ~ ee a ’ : i | Migr Set) tie bone druggist should always emphasize that, Consider the relevancy as well as Myrrh, powdered @1 25 Blood, powdered. 40@ 45 oe “a i o : i ae (Continued on page 31) Opium, powd. 21 00@21 50 Calamus __....__ 35@ 85 over’s Powder 4 00@4 50 so far as the business policy of the Opium, gran. 21 00@21 50 Elecampane, pwd. 25@ 30 Emery, Ali Nos. 10@ - Shellac, Orange 50@ 65 Gentian, powd. ~ 20@ 30 Emery, Powdered Shellac, White 5d5@ 70 Ginger, African, Epsom Salts, bbis. Gos Lragacanth, pow. @175 — powdered ----- 30@ 35 kpsom Salts, less 3%@ 10 Tragacanth __.. 2 “a 35 Ginger, Jamaica. 60@ 65 Ergot, powdered _. @4 0 Turpentine -_-__- 30 Ginger, Jamaica, Flake, White .. 15@ 20 powdered _____ 45@ 60 BASE BALLS INDOOR BALLS TENNIS BALLS RACKET PRESSES VISORS GOLF BALLS MATCHED GOLF SETS Department, care of Grand Rapids WE WHOLESALE A. J. REACH and WRIGHT & DITSON SUMMER ATHLETIC EQUIPMENT PLAYGROUND BATS TEE’S GOLF WOOD CLUBS REGISTERED GOLF CLUBS CW o Write for Catalogue and Net Price List. Cw o Hazeltine & Perkins Drug Co. Michigan PLAYGROUND BALLS TENNIS RACKETS RACKET CASES GOLF BAGS STEEL SHAFT CLUBS Write Promotion Manistee insecticides Arsenic ....._.... 08@ 20 Blue Vitriol, bbl. @ 08 Blue Vitriol, less 094%@17 Bordea. Mix Dry 12%@ 23 ilellebore, White powdered ______ 15@ 25 Insect Powder. 471¢@ 60 Lead Arsenate, Po. 1344@27 Lime and Sulphur PG ee 09@ Paris Green —___ 264% O46ae Leaves Buchy — Buchu, powered @1 00 Sage, oeees 30 40 Sage, powdered... @ 35 Senna, Alex, -... 50@ 175 Senna, Tinn. pow. 30@ 35 Uva Urai ... -._. 20@ 2% Oils Almonds, Bitter, true =. 7 50@7 76 artificial — 3 00@3 25 ene 1 50@1 80 Amber, crude .. 1 00@1 25 Amber, rectified 1 50@1 75 —— Pe Bergamont -..- Caienut —... 00@2 25 Cassa -- 8 00@3 Castor - 1 55@1 80 Cedar Leaf --.. 2 00@2 25 Citronella -..... 00 Cloves. 2 4 4 25 Cocoanut -_--.- 27%@ 35 Cod Liver -~----- 1 40@2 00 Croton 2-22 4 50@4 75 azoldenseal, pow. 6 00@6 50 Ipecac, powd. -_ 5 50@6 00 Licorice 3 Licorice, Orris, powdered. 45@ 60 Poke, powdered_. 35@ 40 Rhubarb, powd __ ¢ 00 Rosinwood, powd. Sarsaparilla, Hond. ground -.-..... @1 10 Sarsaparilla, Mexic. @ 60 Squills 85 4 Squills, powdered 70@ 80 Tumeric, powd... “; 25 Valerian, powd.__ 1 Seeds Suisse 2 35 Anise, powdered 169 40 Bird, ig 17 Canary —....._. 16 Caraway, Po. * =“< 30 Cardamon -_-.__ 76 — pow. “8 30 25 9 Flax, ground -. 9%@ 15 Foenugreek, pwd. 15 25 Hemp ... 0. 8 15 Lobelia, powd. —- g? 60 Mustard, yellow 17 Mustard, black... 20@ 25 ronyy 15@ 30 Quince: 1 50@1 75 Sabadilla ...___ 45@ 50 Sunflower -..-.. 12@ 18 Worm, American 30@ 40 Worm, Levant — 6 50@7 00 Tinctures Aconite —...._. a 1 80 Aloem 2 $i 56 Acafoetida - ----- @2 28 Arnies oo @1 50 Formaldehyde, Ib. a 35 Gelatine 2.2.2.2 80@ 90 Glassware, less 55% Glassware. full case 60%. Glauber Salts, bbl. 02% Glauber Salts less 04 10 Glue, Brown -_.. 20 30 Glue, Brown Grd 43 22 Glue, White .... 27% 36 Glue, white grd. 25 36 Glycerine ~....... 19@ 40 Hope 2.00 7 95 OGing ... 6 45@7 00 Togoform ..... -- 8 00@8 30 Lead Acetate _. 20@ 30 Mace oo 1 50 Mace powdered_ @1 Menthol ........ 7 00@8 00 Mernhine ---- 18 58@14 33 Nux Vomica .... Nux Vomica, pow. 16 Penper, black, pow 57 70 Pepper, White, pw. 75@ Pitch, Burgudry. 2 33 26 Quassia aouneewa Ee Quinine, 5 oz. cans @ 60 RRKsns Rochelle Salts -. 28@ 35 Sacharine ._.... 3 60@375 Salt Peter ...... ig 32 Seidlitz Mixture 30 40 Soap, green .... 15 30 Soap mott cast 35 Soap, white Castile, COGRe @15 00 Soap, white Castile less, per ber -. @1 60 Soda Ash _...... 3@ 10 Soda Bicarbonate 3K%@ 10 Soda, Sal ...... 02%@ 08 Spirits Camphor @1 20 Sulphur, roll _.. 4@ ll Sulphur, Subl. .. 4%@ 10 Tamarinds -_.... 20 25 Tartar Emetic _- a 16 Turpentine, Ven. Vanilla Ex. pure 1 50@2 te Vanilla Ex. pure 2 25@2 50 Zino Sulphate __ 06@ 11 MICHIGAN TRADESMAN March 26, 1930 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues = = a ADVANCED = Cheese DECLINED California Prunes Lamb AMMONIA Parsons, 64 oz. ------ 2 Parsons, 32 oz. - Parsons, 18 oz. —-____ Parsons, Parsons, 10. Ib. pails, per doz. 9 40 15 lb. pails, per doz. 12 60 25 lb. pails, per doz. 19 15 25 lb. pails, per doz. 19 15 APPLE BUTTER Quaker, 24-21 oz., doz. 2 15 Quaker, 12-38 0z., doz. 2 40 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Royal, 10c, doz. 95 Royal, 4 oz, doz. .... 1:85 Royal, 6 oz., doz. ---- 2 50 Royal, 12 oz., _. 4 95 Royal, 5 lb. 25 Calumet, Calumet, Calumet, Calumet, Calumet, Rumford, Rumford, Rum/ord, Rumford, 16 oz., 5 Ib., doz. 12 10 10 lb., doz. 18 60 10c, per _ 95 5 Ib.. “doz. 12 50 K. C. Brand size, size, size, size. 4 doz. size, 80c size, 1 da 10 Ib. size, %& doz. ___. 6 75 BLEACHER —raigtaieet Lizzie, 16 oz., 128 ---_ 21 BLUING Am. Ball,36-1 oz.,cart. 1 00 Quaker, 1% oz.. N freeze, dozen Boy Blue, 36s, per cs. 2 70 Perfumed Bluing Lizette, 4 oz., Lizette, 4 oz., Lizette, 10 oz., 12s __ 1 30 Lizette, 10 oz., 24s -. 2 50 BEANS and PEAS 100 lb. bag Brown Swedish Beans 9 00 Pinto Beans 9 25 Red Kdney Beans White H’d P. Beans 7 75 Col. Lima Beans --_. 14 50 Black Eye Beans -. 16 00 Split Peas, Yellow .. 8 00 Split Peas, Green -_-- 9 00 Scotch Peas --.------- 7 00 BURNERS Queen ae No. 1 and White ‘Flame, and 2, doz. BOTTLE CAPS Dbi. Lacguor, 1 gross pkg., per gross 1 BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 85 pkg., per gross -_.. 16 Pep. No. 224 2 70 Pep, No. 202 ......... 2 00 Krumbles, No. 424 --. 2 70 _-Bran Flakes, No. 624 2 45 Bran Flakes, No. 602 1 50 Rice Krispies, 6 oz. -. 2 70 Rice Krispies, 1 oz. -. 1 10 Kaffe Hag, 12 1-lb. Cans oe 7 All Bran, 16 oz. All Bran, 10 oz. All Bran, % oz. Post Brands. Grape-Nuts, 24s -.--_- Grape-Nuts, 100s -.__ Instant Postum, No. 8 Instant Postum, No. 10 Postum Cereal, No. 0 Post Toasties. 368 -. Post Toasties, 248 —- Post’s Bran, 24s -..- Pills Bran, 12s ----..- Roman Meal, 12-2 tb._ Cream Wheat, 18 Cream Barley, 18 Ralston Food, Maple Flakes, 24 --.- Rainbow Corn Fla., 36 Silver Flake Oats, 18s Silver Flake Oats, 12s 2 90 ben Jute Bulk | Ralneon New Oata, 24 2 Ralston New Oata, 12 2 Shred. Wheat Bis., 36s 3 Shred. Wheat Bis., 72s : Triscuit, 248 —_.....-.- 17 Wheatena, 188 ----. — 28 pt 00 09 om 69 0 OO HDD RO he tO mH CID OO BROOMS Jewell, doz. 2 Standard Parlor, 23 lb. 8 Fancy Parlor, 23 lb... 9 fx. Fancy Parlor 25 lb. 9 Ex. Fcy. Parlor 26 lb. 4 7 Toy Whisk, No.3 2 BRUSHES Scrub Solid Back, 8 in. Solid Back, 1 in. Pointed Ends -------- 1 1 : 2 Peerless —... 2 Shoe No: 4-0 22 No. 2-0 2 3 BUTTER COLOR Dandelion 2 85 CANDLE Electric Light, > lbs. s Paraffine, 12s Wicking 4 Tudor, 6s. per box -- 30 CANNED FRUITS Hart Brand Apples No. 10. 2. 5 Blackberries 2 Pride of Michigan ___- 3 Cherries Mich. red, BO 10 2 Pride of ‘Mich. No. 2_. 3 Marcellus Rose 3 2 Boemal Pie 2 Whole White -.__--___ 3 Gooseberries 19 oz. glas 5 6 Pride of Mich. No. 2% 4 Plums Grand Duke, No. 2%__ 3 Yellow Eggs No. 2%__ 3 Black Raspberries 2 Pride of Mich. No. 2__ Pride of Mich. No. 1_- Red Raspberries 2 3 1 Marcellus, MO. 2: 37 Pride of Mich. No. 2_. 4 25 Strawberries Marcellus, NO. 2 Pride of Mich. No. 2__ CANNED FISH Clam Ch’der, 10% oz. Clam Chowder, No. 2_ Clams, Steamed. No. 1 Clams, Minced, No. % Finnan Haddie, 10 oz. Clam Bouillon, 7 oz. Chicken Haddie, No. 1 Fish Flakes, small —_ Cod Fish Cake, 10 oz. Cove Oysers, 3 oz. _. Lobster, No. 4%, Star Shrimp, 1, wet Sard’s, 4 Oil, Sard’s, 44 Oil, Sardines, %4 Oil, k’less Salmon, Red Alaska__ Salmon, Med. Alaska Salmon, Pink, Alaska 1 95 Sardines, Im. %, ea. 10@22 Sardines, Im., ea. 25 Sardines, Cal. 1 35@2 25 Tuna, \, Curtis, doz. 3 60 Tuna, 4s, Curtis, doz. 2 20 Tuna, % Blue Fin _. 2 Tuna, 1s, Curtis. doz. 7 OR bw bo BO bo Go bo oo toe CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Beef, No 1, Corned —- Beef, 5 oz., Am. Sli Beef, No. 1, B’nut, sili. Beefsteak & Onions, s Chili Con Car., 1s -.. Deviled Ham, %s -... Deviled Ham, %s ---- Hamburg Steak & Onions, No. 1 ~-.-.. 3 Potted Beef, 4 oz. -_--_. 1 1 Potted Meat, 4% Libby Potted Meat, % Libby Potted Meat, % Qua. Potted Ham, Gen. %& 1 Vienna Saus., No. % 1 Vienna Sausage, Qua. Veal Loaf, Medium __ 2 Ro Com DO DOr co bo MPO Baked Beans Campbells _........... Quaker, 18 oz. Fremont, No. 2 -..-.. 1 Snider, No. 1 -...--.- 1 Snider, No. 2 —....... 1 Van Camp, small ---. Van Camp, med. ---. 1 CANNED VEGETABLES Hart Brand Baked Beans Medium, Plain or Sau. 95 Ng. 10, Sauce 6 50 Lima Beans Little Dot, No. 2 Little Quaker, No. Little Quaker, No. Pride of Mich. No. Marcellus, No. 10 -.-- 8 ag ae Beans 6 5 String Beans Little Dot, No. 2 ~- - Little Dot, No. 1 __-. 2 Little Quaker, No, 1 Little Quaker, No. 2 Choice Whole, No. Choice Whole No. Choice wie, No. 1 Pride of Mich. No. 2__ 1 Marcellus, No. 2 _._. 1 Marcellus, No. 10 _.. 8 Wax Beans Little Dot, No. 2 __.. 2 Little Dot, No. 1 _.-. 2 Little Quaker, No. 2__ 2 Little Quaker, No. Choice Whole, No. Choice Whole, No. 2 Choice Whole, No. Cut, 0. 20 10 75 N 2 Pride of Michigan __ Marcellus Cut, No. 10_ Small, Etxra Small, No. 2 __ ¢ Fancy Small No. 2 __ Pride of Michigan _. Marcellus Cut, No. 10_ Marcel. Whole, No. 2% Carrots Diced, No. 2 Diced, No. 10 _.______ Corn. Golden Ban., No. Golden Ban., No. Golden Ban., No. Little Dot, No. 2 --_- Little Quaker, No. 2_ Little Quaker, No. 1_ Country, Gen., No. 1__ Country Gen. No. 2_- Pride of Mich., No. 5_ Pride of Mich., No. 2_ Pride of Mich., No. 1 Marcellus, No. 5 Marcellus, No. 2 Marcellus, No. 1 Fancy Crosby, No. Fancy Crosby, No. Peas Little Little Little Little Little “ Sifted E. June, No. 10_10 Sifted E. June, No. 5. 5 Sifted E. June No. 2__ 2 Sifted E. June, No. 1__ 1 Belle of Hart, No. 2__ 2 Pride of Mich., No. 10_ 9 Pride of Mich., No. 2__ 1 Gilman E. June, No. 2 1 Marcel., BE. June, No. 2 1 Marcel., BE. June, No. 5 4 Marcel., E. Ju., No. 10 7 Templar E. Ju., No. 21 Templar E. Ju., No. 10 7 Marcellus, No. 10 __-_ Marcellus, No. 2% -- Marcellus No. 2 —_--_ Sauerkraut No. No. 2 No. 2% No. . S Boston, No. 3 ~------. Succotash Golden Bantum, No. 2 Little Dot, No. 2 — Little Quaker ~___ Pride of Michigan —__. Tomatoes Pride of Mich., No. 2% Pride of Mich., No. 2_. CATSUP., Beech-Nut, small — Lily of Valley, 14 oz... 3 i Lily of Valley, % pint ; = Sniders, 8 oz. Sniders, 16 oz. 1 90 Quaker, Galon Glass 12 50 Quaker, Galion Tin —_ 8 60 CHILI SAUCE Snider, 16 oz. Snider, 8 oz. Lilly Valley, 8 oz. Lilly Valley, 14 oz. -. 3 25 OYSTER cee Sniders, 16 oz. Sniders, 8 oz. CHEESE Roquefort Pimento, small tins 1 65 Wisconsin Daisy -___ 23 Wisconsin Flat New York June —-_____ Sap Sago 2... Brick Michigan Flats Michigan Daisies ____ Wisconsin Long Horn Imported Leyden ____ 1 Ib. Limburger _____- 3 Imported Swiss Kraft Pimento Loaf__ Kraft American Loaf Kraft Brick Loaf ___- Kraft Swiss Loak ___ Kraft Old Eng. Loaf 46 Kraft, Pimento, % Ib. 2 35 Kraft American, % Ib. 2 35 Kraft Brick, % Ib. __ 2 35 Kraft Limburger, Ib. 2 35 Kraft Swiss, % lb. .. 2 50 CHEWING GUM Adams Black Jack --.- Adams Bloodberry ---.- 6 Adams Dentyne Adams Calif. Fruit Adams Sen Sen Beeman’s Pepsin —--_-_ b 8 Beechnut Wintergreen. Beechnut Peppermint_- Beechnut Spearmint -- Doublemint Peppermint, Wrigleys .. Spearmint, Wrigleys - = l Vee Gocoa. CG Fra ec eee Droste’s Dutch, Droste’s Dutch, Droste’s Dutch, : Checolate Apples .... 4 Pastelles, No. 1 --.. 12 Pastelles, 4% Ib. ~.---- 6 Pains De Cafe 3 Droste’s Bars, Delft Pastelles 1 lb. Rose Tin Bon BONS Soo 18 7 oz. ans Tin Bon Bons 13 oz. Creme De Cara- que 13 12° ~ Rosaces .....-- 10 % Ib. Rosaces -_.----- 7 y ib. Pastelles .._.-. 3 Langnes De Chats -. 4 CHOCOLATE Baker, Caracas, %s ---- Baker, Caracas, 4s -_-. SLOTHES LINE Femp, 50 ft. -.. 2 00@2 ba Sg Cotton, soos 50 f Braided, 50. 2 Sash Cord ees o aw 2 85@3 COFFEE ROASTED Lee & Cady 1 Ib. Package : Melrose —-...-.-.. foc! BO Enberty: ooo 18 MOOT 33 Nedrow :. 32 Morton House ---.-—- 40 Reno 31 Royal Club 22.02 27 Imperial Diasestic 26 Boston Breakfast Blend 39 McLaughlin’s Kept-Fresh Coffee Extracte M. Y., per 100 Frank’s 50 pkgs. -- Hummel’s 50 1 Ib. CONDENSED MILK Leader, 4 doz. 7 00 Eagle, 4 doz. MILK COMPOUND Hebe, Tall, 4 doz. Hebe, Baby, 8 doz. Carolene, Tall, 4 doz. 3 80 Carolene, Raby ---.--. 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. _. 3 90 Quaker, Baby, 2 doz. 3 80 Quaker, Gallon, % doz. 3 80 Carnation, Tall, 4 doz. 4 35 Carnation, Baby, 8 dz. 4 25 Oatman’s Dundee, Tall 4 Oatman’s D’dee, Baby 4 Every Day, Tall 25 Every Day, Baby ---.. 4 Pet, Tall 4 35 Pet, Baby, 8 Borden’s Tall Borden’s Baby ---..-- 4 CIGARS Airedale 35 Havana Sweets -__.. 35 Hemeter Champion... 37 Canadian Club -_.__- 35 Robert Emmett -.-. 75 Tom Moore Monarch 75 Webster Cadillac _... 75 6 Webster Astor Foil. 75 Webster Knickbocker 95 Webster Albany Foil - Bering Apollos ___... 5 0 Bering Palmitas -- 118 Bering Diplomatica 115 00 Bering Delioses -_._ 120 00 Bering Favorita .... 135 vv Bering Albas _...__ 1bu vu, CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 18 Horehound Stick, 5c _. 18 Mixed Candy Kindergarten __._______ li Leader French Creams 15 Paris Creams —.________ 16 Grocers Fancy Mixture __ Fancy Chocolates 5 lb. boxes Bittersweets, Ass’ted 1 75 Milk Chacolate A A 1 75 Nibble Sticks == kit6 Chocolate Nut Rolls _ 1 . Magnolia Choc Bon Ton Choc Gum Drops no ATG a Champion Gums -____. 16 Challenge Gums —_____ 14 Jelly Strings -...______ 18 Lozenges Pails A. A. Pep. Lozenges -_ 15 A. A. Pink Lozenges .. 15 A. A, Chose. Motto Hearts Malted Milk Lozenges __ A Hard Goods Lemon Drops O, F. Horehound dps.__ 18 Anise Squares ___ Peanut Squares .._.__ li Pails 19 Cough Drops Putnam's oo 1 go Smith Bros. ......_.. 1 60 Luden’s = 1 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 85 4 oz. pkg., 488. case 3 40 Specialties Pineapple Fudge —______ 18 Italian Bon Bons ______ 17 Banquet Cream Mints_ 23 Silver King M.Mallows 1 15 Handy Packages, 12-10c sv COUPON BOOKS 50 Economic grade 3 50 100 Economic grade 4 50 500 Economic grade 20 0u 1000 Economic grade 37 50 Where 1,000 books are ordered at a time. special- ly printed front cover is furnished without charge. CREAM OF TARTAR S iD, boxes 2 43 DRIED FRUITS NYP Apples at . cy., 60 lb. box 15 N. Y. Fey., 14 oz. pkg. rg Apricots Evaporated Choice _.__ 22 Evaporated, Fancy ____ 28 Evaporated, Slabs _.... 18 10 Ib. box 40 Currants Packages, 14 oz. -_... 18 Greek, Bulk, Ib. --.... 18 Dates Dromedary, 36s --.... 6 75 Peaches Evap. Choice —...__..._ 19 Peel Lemon, American -__.. 30 Orange, American ..... 30 Raisins Seeded, bulk Thompson’s s’dless blk 07% oe 8s seedless, Seeded, 16: 02, ........ 10 _California Prunes 25 lb. boxes__@14 lb. boxes-.@15 lb. boxes_.@154%4 l lb. boxes__.@16 20@30, 25 lb. boxes.__@22 18@24, 25 lb. boxes._._.@29 Hominy Pearl, 100 lb. sacks -_ 3 60 Macaroni Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 Bulk Goods Elbow, 20 Ib. Egg Noodle, 10 Ibs. Pearl Barley science icalas — 3 76 on ae Chester i stains MM i 4 4 ; j "chee NARUNLR SLSR SASSO ee | bis March 26, 1930 6000: 22. 7 00 Barley Grits ~-.-.-- -- 5 00 Sage : Bast india ....--.---~ 10 Taploca Pearl. 100 Ib. sacks -. 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant -- 3 50 Jiffy Punch 3 doz. Carton -------- 2 25 Assorted flavors. FLOUR Vv. C. Milling Co. Brands Lily White ---------- 8 30 Harvest Queen ------ 7 50 Yes Ma’am Graham. S06 2 20 FRUIT CANS ason F. O. B. Grand Rapid 8 isl pint. .-.----- 7 50 One pint _-..--..__.__. 7 75 One quart —-------.-- 9 10 Half gallon ---------- 12 15 ideal Glass Top Halt pint —-—.----._.. 9 nn One pint 22). 8) 50 One quart —_-.._.___ 11 (15 Half gallon —.-------- 15 40 GELATINE Jell-O,..3 doz. --.-.-.. 2 85 Minute. 3 doz. ------ 4 05 Plymouth. White ---- 1 55 Quaker, 3 doz. ------ 2 25 JELLY AND PRESERVES Pure. 30 Ib. pails -.-- 3 30 Imitation, 30 lb. pails 1 85 Pure. 6 oz., Asst., doz. 90 Pure Pres., 16 0z., dz. 2 40 JELLY GLASSES R oz.. per doz. OLEOMARGARINE Van Westenbrugge Brands Carload Distributor Nucoa, 1 Ib. —--------- 21 Nucoa, 2 and 5 Ib. --- 20% Wilson & Co.’s Brands Oleo Corined: 2. 24 Nee 2 18 Special Roll ----------- 19 MATCHES Swan. 246.220 3 75 Diamond, 144 box ---- 4 75 Searchlight, 144 box_- 4 71 Ohio Red Label, 144 bx 4 20 Ohio Blue Tip, 144 box 5 00 Ohio Blue Tip. 720-1c 4 00 *Reliable, 144 ------- 3 90 *Federal, 144 -------- 4 75 Safety Matches Quaker, 5 gro. case_-. 4 25 NUTS—Whole Almor.is, Tarragona__ 25 Brazil, New -------- 17 Fancy Mixed -------- 24 Filberts, Sicily ------ 22 Peanuts, Vir. Roasted 11 Peanuts, Jumbo, std. 13 Pecans, 8, star ------ 25 Pecans, Jumbo ------ 40 Pecans, Mammoth -- 50 Walnuts, Cal. _--- 27@29 Hickory .....----.--__ 07 Salted Peanuts Fancy, No. 1 ~--------- 14 Shelied Almonds Salted -------- 95 Peanuts, Spanish 125 lb. bags --------- 12 Filberts -_------------- 32 Pecans Salted -------- 82 Walnuts Burdo ------- 67 MINCE MEAT None Such, 4 doz. --- 6 47 Quaker, 3 doz. case -. 3 50 Libby. Kegs, wet, Ib. 22 “—~ —_ OLIVES 4 oz. Jar, Plain, doz. 1 35 10 oz. Jar, Plain, doz. 2 35 14 oz. Jar, Plain, doz. 4 50 Pint Jars, Plain, doz. 2 85 Quart Jars, Plain, doz. 5 00 1 Gal. Glass Jugs, Pla. 1 80 5 Gal. Kegs, each _.-- 7 50 3% oz. Jar, Stuff., doz. 1 35 6 oz. Jar, Stuffed, doz. 2 35 9% oz. Jar, Stuff., doz. 3 75 1 Gal. Jugs, Stuff., dz. 2 50 PARIS GREEN iz oo 2s and 6s ------------ << 30 PEANUT BUTTER Bel Car-Mo Brand 24 1 ib. Tink _. 8 oz., 2 doz. in case —-___ Zo 2b. palis 2.2 PETROLEUM PRODUCTS From Tank Wagon Red Crown Gasoline _. 19.7 Red Crown Ethyl ---. 22.7 Solite Gasoline ~______ 22.1 in tron Barrels Perfection Kerosine __ 14.6 Gas Machine Gasoline 38.1 V. M. & P. Naphtha__ 18.8 1SO-VIS MOTOR OILS In tron Barrels en oo TT Medijim ... 002) V7.1 PICO V Oe oo Ty Bee. Heavy oe Tt larine fron Barrels Dignt: 202 ee 65.1 Me@ium 2220 65.1 VO 65.1 Special heavy -_.----- 65.1 Bextra BeaAvy .......... 65.1 Polarine ‘RY’ _._..__- 65.1 Tranmission Oil _._-_ 65.1 Finol, 4 oz. cans, doz. 1 50 Finol, 8 oz. cans, doz. 2 30 Parowax, 100 Ib. --.. 8.3 Parowax, 40, 1 Ib. _. 8.55 Parowax, 20, 1 Ib. -- 8.8 a suPERIOR cre Bie Sern Becca pererreT eae Semdac, 12 pt. cans 3 00 Semdac, 12 at. cans 5 00 PICKLES Medium Sour 5 gallon, 400 count -_ 4 75 Sweet Small 16 Gallon, 2250 ~.____ 27 00 5 Gallon, 7680 __-.:__. 9 75 Dilk Pickles Gal. 40 to Tin, doz._. 10 25 No. 2% Tins ----..--. 2 26 32 oz. Glass Picked. 2 76 32 oz. Glass Thrown 2 40 Dill Pickles Bulk 00 5 5 0 BOD areren crm rer me 16 Gal’. 650 .... 11 25 45 Gal., 1300 ~----__- 30 00 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 65 Torpedo, per doz. ~--. 2 25 Tubs, 60 Count, fy. fat 5 50 POTASH Babbitt’s, 2 doz. ---- 2 75 FRESH MEATS Beef Top Steres & Heif. -_-_ 23 Good St’rs & H’f 15%@21 Med. Steers & Heif. -_ 18 Com. Steers & Heif. -. 16 Veal Ton oe 21 COOn oo ee 19 Madihim =... 16 Lamb Spring Lamb —-__--.-_- ral Goon oe 20 MWadinin 22. 19 Pe 16 Mutton GOGe 2 ee 14 Mediu. 2... 13 OO oo eee 11 Pork in wed. |... 25 Pitta fe 22 Shouiers 2.0. 18 Spareribs —-__...-_ 16 Neck bones -..-...--.- 07 Trimmings .-.---.----- 14 MICHIGAN PROVISIONS Barreled Pork Clear Back _. 25 00@28 00 Short Cut Clear26 60@29 00 Dry Salt Meats DS Bellies _. 18-20@18-17 Lard Pure in tierces —..___ 11% 60 lb. tubs -._-.advance 4 50 lb. tubs _.__advance 20 lb. pails __._.advance % 10 lb. pails __._.advance % 5 lb. pails _._..advance 1 3 tb. pails ___.advance 1 Compound tierces -__. 11% Compound, tubs ~____ 12 Suasages Bologna os 18 Bivens: 20 18 Hrankfort 000 21 Pome 2 31 Veal coe 19 Tongue, Jellied ________ 35 Headcheese ~___._______ 18 Smoked Meats Hams, Cer. 14-16 lb. @26 Hams, Cert., Skinned EGcES Ib; 2 Ham, dried beef Knuckles _______ 42 California Hams _. @17% Picnic Boiled Hames ... 20 @25 Boiled Hams _______ @41 Minced Hams ______ @20 Bacon 4/6 Cert. 24 @32 : Beef Boneless, rump 28 00@36 00 Rump. new __ 29 00@35 00 ae Liver CCF Care ae Pork 2 10 RICE Fancy Blue Rose ____ 05% Paney Head _ 07 RUSKS Dutch Tea Rusk Co. rand. 36 rolls, per case ____ 4 26 18 rolls, per case ____ 2 25 12 rolls, per case ____ 1 50 12 cartons, per case __ 1 70 18 cartons, per case __ 2 56 36 cartons, per case __ 5 00 SALERATUS Arm and Hammer __ 3 75 SAL SODA Granulated, 60 Ibs. cs. 1 35 Granulated, 18-2% Ib. Rackagres -00 1 00 COD FISH Midaleg: 20 20 Tablets, % Ib. Pure __ 19% GOm. 2 ee 1 40 Wood boxes, Pure __ 30 Whole Cod —..... 11% HERRING Holland Herring Mixed, Kegs ________ 90 Mixed, half bbls. ____ 9 75 Mixed, bbls. ~.______ 17 50 Milkers, Kegs ______ 1 00 Milkers, half bbls. __ 9 75 Milkers, bbls, ______ 18 50 K K K K Norway __ 19 50 o 1b: pale 1 40 Cot Lunch 1 50 Boned, 10 Ib. boxes __ 16 Lake Herring % Bbl., 100 Ibs. ____ 6 50 Mackeral Tubs, 60 Count, fy. fat 6 00 Pails, 10 Ib. Fancy fat 1 50 White Fish Med. Fancy, 100 Ib. 13 00 TRADESMAN SHOE BLACKENING 2 in 1, Paste, doz. -.. 1 35 BK. Z. Combination, dz. 1 35 Dri-Foot, doz. -_-.-- 2 00 Bixbys, Dozz. —...... 1 35 Shinola, doz, ---.---- 90 STOVE POLISH Blackne, per doz. -. 1 35 Black Silk Liquid, dz. 1 40 Black Silk Paste, doz. 1 25 Enameline Paste. doz. 1 35 Enameline Liquid, dz. 1 35 E. Z. Liquid, per doz. 1 40 Radium, per doz. ___. 1 35 Rising Sun, per doz. 1 35 654 Stove Enamel, dz. 2 80 Vulcanol, No. 5, doz. 95 Vulcanol, No. 10, doz. 1 35 Stovoil, per doz. 3 00 SALT Colonial, 24, 2 Ib. ~__ 95 Colonial, 36-14% ______ 25 Colonial, Iodized, 24-2 1 50 Med. No. 1 Bbls. _--. 2 85 Med. No. 1, 100 lb. bk. 95 Farmer Spec., 70 lb. 95 Packers Meat, 50 Ib. 57 Crushed Rock for ice cream, 100 Ib., each & Butter Salt, 280 lb. bbl.4 24 Bioek, S50 i 0 40 Baker Salt, 280 Ib. bbl. 4 10 24, 10 Ib., per bale -... 2 45 50. 3 Ib, per bale _... 2 85 28 bl. bags, Table ____ 42 Old Hickory, Smoked, G-10 Io. 2c 4 50 Free Run'g, 32 26 oz. 2 40 Five case lots —.... 2 30 Tlodized, 32, 26 oz. -. 2 40 Rive: case lots oo. 30 BORAX Twenty Mule Team 24, 1 Ib. packages -- 3 25 48, 10 oz. packages __ 4 35 96, % oz. packages -_ 4 00 SOAP Am. Family, 100 box 6 30 Orystal White, 100 -. 4 20 Big Jack, 60s —....-_-. 4 15 Fels Naptha, 100 box 5 50 Flake White, 10 box 4 15 Grdma White Na. 10s 3 75 Jap Rose, 100 box ---- 7 85 FPatry. 100 box —_._... 4 00 Palm Olive, 144 box 10 50 Bava, 100 box ....-- 4 90 Octagon, 120 5 00 Pummo, 100 box ---- 4 85 Sweetheart, 100 box -_ 5 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 Ige. 3 5U Trilby Soap, 100, 10c 7 25 Williams Barber Bar, 9s 50 Williams Mug, per doz. 48 CLEANSERS 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 18s, box 1 90 Bon Ami Cake, 18s --1 62% Belle ooo 85 Climaline, 4 doz. -_-. 4 20 Grandma, 100, 5c --_. 3 40 Grandma, 24 Large -. 3 50 Geld Dust, 10é6 ....... 4 00 Gold Dust, 12 Large 3 20 Golden Hod, 24 ........ 4 25 La France Laun., 4 dz. 3 60 Old Dutch Clean, 4 dz. 3 40 Octagon, 969 3 91 Ringo. 4048. 3 20 Hinsd,: 248 22 § 25 Rub No More, 100, 10 C6 3 85 Rub No More, 20 Lg. 4 00 Spotless Cleanser, 48, a oS 85 Sani Flush, 1 doz. .. 2 25 Sapolio, 3 doz. Soapine, 100, 12 oz. _ 6 40 Snowboy, 100, 10 oz. 4 00 Snowboy, 12 Large -. 2 65 Speedee, 3 doz. -_---- qT 20 Sunbrite, 50s —-...... 2 10 Wryandote, 4 ........... 4 75 Wyandot Deterg’s, 24s 2 75 SPICES Whole Spices Allspice, Jamaica -... @40 Cloves, Zanzibar @50 Cassia; Canton —.. Gr 22 Cassia, 5c pkg., doz. @40 Ginger, African —.... @19 Ginger, Cochin @40 Mace, Fenang —..... 1 39 Mixed, New Fy @32 Mixed, 5c pkgs., doz. @45 Nutmegs, 70@90 __... @59 Nutmegs, 105-110 @59 Pepper, Black _.._ @50 Pure Ground In Bulk Allspice, Jamaica -... @40 Cloves, Zanzibar .... @53 Cassia. Carton .__... @28 Ginger, Corkin —___- @35 Mustare 2 @32 Mace, Penang _...... 1 39 Pepper, Black - a1. 52 Nutmegs 0 @50 Pepper, White -_____ @80 Pepper, Cayenne ____ @37 Paprika, Spanish _... @45 Seasoning Chill Powder, lhe __.. 1 35 Celery Salt, 3 oz. — Save. 207. 2 90 Onion Salt 22... 1 35 Gorn 1 35 Ponery, 3% of. .... 3 3 Kitchen Bouquet __. 4 50 Laurel Leaves __---- 20 Marjoram. 1 oz, —..._ 9¢ Savory, 1 oz. 90 Thyme, 1 oz. 90 Temerte, 24 of. ..__ 90 STARCH Corn Kingsford, 40 Ibs. __ 11% Powdered, bags ___. 4 50 Argo, 48, 1 lb. pkgs. 3 60 Cream, 48-1 ...___ 4 80 Quaker, 40-1 __.... 07% Gloss Argo, 48, 1 lb. pkgs. 3 60 Argo, 12, 3 Ib. pkgs. 2 62 Argo, 8 5 Ib pkgs. .. 2 97 Silver Gloss, .8, Is _. 11% Elastic, 64 pkgs. -._. 5 35 ieer, 48-0 3 30 Siger. 50 Ibs. 22. 06 SYRUP Corn Blue Karo, No. 1% _. 217 Blue Karo, No. 5, 1 dz. 3 91 Blue Kara, No. 10 -. 3 71 Red Karo, No. 1% __ 3 06 Red Karo, No. 5, 1 dz. 4 29 Red Karo, No. 10 401 Imit. Maple Flavor Orange, No. 1%, 2 dz. 3 25 Orange, No. 5, 1 doz. 4 99 Maple and Cane Kanuck, per gal. .... 1 60 Kanuck, 5 gal. can __ 6 50 Maple Michigan, per gal. _. 2 75 Welchs, per gal. -_.. 3 26 COOKING OIL Mazola Pints. 2 Gos. <.2.2255 6 75 Quarts, 1 dos. 2. 6 25 Half Gallons, 1 doz. — 11 76 Gallons. % dow. -___ 11 30 TABLE SAUCES Lea & Perrin, large... 6 00 Lea & Perrin, small__ 3 38 Pepper 1 : Gunpowder Cneee: 40 Taney 47 Ceylon Pekoe, medium —.._.___ 57 English Breakfast Congou, Medium ....... Congou, Choice -__. 35@36 Congou, Fancy -.-. 42@43 Oolong Magu .. ... 39 Chotee . 45 Pancy .... 50 TWINE Coton, 2 ply cone ...... 40 Cotton, 3 ply Balls -_.. 42 Woal, ¢ ply _ 18 VINEGAR Cider, 40 Grain ........, 32 White Wine, 80 grain__ 26 White Wine, 40 grain__ 19 WICKING No, ©, per srose 2. 80 No. 1. per grossa _.._ 1 25 No. 2, per frogs .___ 1 50 No. 3. per gross _..... 2 30 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 50 Rochester, No. 3, doz. 2 00 Rayo, per doz. 7 WOODENWARE Baskets Bushels, narrow band, Wire handles _____ 1 75 Bushels, narrow band, wood handles __.___ 1 80 Market, dron handle__ 90 Market, single handle. 95 Market, extra 8 Go Spunt, large 8 50 Splint, medium ______ 7 50 Spine smal... 6 59 Churns Barrel, 5 gal., each __ 2 40 Barrel, 10 gal.. each__ 2 55 3 to 6 gal., per gal. __ 16 Palls 10 qt. Galvanized ____ 2 60 12 qt. Galvanized 2.85 14 qt. Galvanized ____ 3 10 12 at. Flaring Gal. Jr. 5 00 10 qt. Tin Dairy 4 00 Traps Mouse, Wood, 4 holes. 60 Mouse, wood, 6 holes. 70 Mouse, tin, 5 holes _. 65 Rat wooed... | 1 00 Rat. spring 1 00 Mouse, spring _____ 30 Tubs Large Galvanized ____ 8 75 Medium Galvanized __ 7 75 Small Galvanized _.__ 6 75 Washboards Banner, Globe ________ 5 50 Brass, single _ 6 25 Glass. single 6 00 Double Peerless ______ 8 50 Single Peerless _ 7 50 Northern Queen ______ 5 50 Universal 2 7 25 Wood Bowls te on, Batter 5 00 15 in. Butter 9 00 It in. Batter 18 00 1S in, Rotter 25 00 WRAPPING PAPER Fibre : Manila, white No. I Fibre oar Butchers DF__ | 06 WYRE oe 07% Kraft Stripe ______ 09% YEAST CAKE Magic, 3 doz. Magic, 3 doz, _______ 2 70 Sunlight, & don, 2 70 sunlight, 1% doz. _ 1 35 rT, "east Foam, 3 doz. __ 2 70 east Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz. 30 30 MICHIGAN TRADESMAN March 26, 1930 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, March 13—In the matter of Clyde H. Smith, Bankrupt No. 3364. The tinal meeting of creditors has been ealled for March 28. The trustee’s final report and account will be approved at such meeting. There will be a first and final dividend for creditors. March 4. We have to-day received the schedules, reference and adjudication in the matter of Elton Lahr, Bankrupt No. 4045. The matter has been referred to ~ Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Coloma, and his occupation is that of a druggist. The schedule shows assets of $799.70 of which $500 is claimed as exempt, with liabilities of $11,047.66. The court has written for funds and upon receipt of same the first meeting of creditors will be called, note of which will be made here.n. The list of creditors of said bankrupt is as follows: Whitman Candy Co., Chicago —-_-$ 25.40 Vice Chemical Co., Chicago —_---~- 26.65 A. L. Kraemer Co., Chicago ------ 93.80 Cc. & F. Sales Co., Lansing -_---_ 27.26 J. A. McDonald, Salt Lake City -- 16.02 Marks & Berber, New York _-_---- 16.50 Chelsea News Co., New York ---. 12.51 E. C. DeWitt & Co., Chicago -_-_ 28.00 Luo Co, Chimaroe ... 29.00 Edwards & Chamberlain Co., Kala. 42.15 General Cigar Co., Chicago —---_- 48.80 Auburn Greeting Card Co., Auburn 4.50 Wayne Calendar Co., Fort Wayne 33.31 Lockway-Stouck Paper Co., Benton nar 33.83 O'’Br.en Varnish Co., South Bend_ 192.79 Mutual Drug Co., Chicago —__.---~ 106.40 Western Oil Co., Grand Rapids -_ 20.39 C. W. Beggs Sons Co., Chicago ~~ 19.96 Michael-George Co., Libertyville __ 25.00 Armand Co., Des Moines —__----- 41.39 Simmons Hardware Co., Toledo ~~ 52.75 (Chilton Pen Co., Boston —._..__.._ 83.70 Smith Alsop Paint Co., South Bend 147.98 Commercial Cigar Co., Chicago -_ 18.75 Liberty Weekly Corp., New York 24.87 International Magazine Co, N. Y. 42.47 Piough, Inc., Memphis —.__..__._.___ 42.17 Burleson San.tarium, Grand Rap. 4.50 Zerbst Pharmacal Co., St. Joseph 10.89 Hamilton-Harris Co., South Bend 33.20 Lion Leather Goods Co., Chicago-_ 36.63 Kyra Cigar Co., Chicago —__-----_ 26.38 McInery & Warner Cigar Co., Souin Bend: oo 43.80 Wengler & Mandell, Chicao —-____-_ g 28.13 G. E. Bursley Co., Elkhart ________ 46.05 DePress Chemical Co., Holland —_ 96.13 Middle States Paper Co., Chicago 9 63 Vadsco Sales Corp., New York ~~ 394.37 Gallup Map & Supply Co., Kansas a 3.95 McLaughlin Paint & Varnish Co., Mishawakes 200 13.52 Van Enam Cigar Co., Zeeland __.. 3.75 Hazeltine & Perkins Drug Co., avond Bape 359.48 Kidd Dater & Price Grocery Co., Benton Marbor ooo 19.38 Warner Cigar & Tobacco Heuse, Benton Harbor ___._.. Re a 104.18 Paw Paw Bait Co., Paw Paw -.. 30.54 Coloma Courier, Coloma —__--.---- 27.40 Michigan Hardware Co., Grand R. 20 05 Cc. Kammert, South Haven - ____- 52.85 Mary Wayne Candy Co., So. Bend 20.15 Niagara Wall Paper Co., N. Y. —. 193.80 Standard Bros. Hardware Co., mention tarper 2... unknown Ohio Varnish Co., Benton Harbor 1,397.00 Indiana & Michigan Electric Co., Benton Mare, oo 45.00 Michigan Bell Telephone Co., Benton Harbor 0 13.62 A. W. Baker, Coloma _._........... 1 D9i G8 H. O. Wilson Co., Benton: Harobr 596.09 Chicago Daily Times, Chicago ____ 2 Chicago Daily News Co, Chicago 3.90 Herald & Examiner, Chicago ____ 165.00 Evening American, Chicago ~_____ 45.00 Detroit News, Detroit __..___.-.__ 5.50 Detroit Times, Detroit -.._---_-_ 3.48 Detroit Free Press, Detroit -_____ 6.80 Mrs. F. E. Van Natter, Watervliet 2,200.00 Miss Effie Price, Watervliet _____ 875.00 State Bank of Coloma oo Be kOn Barensten Candy Co.. Benton Har. 29.30 Reese Chemical Co., St. Joseph _. 28 88 David Linzer, St. Joseph ~____ _- 10.00 Chas. H. Ingersoll Pen Co, Benton PP OOr eee 33.53 Chas. Klett, Jackson ....... American Nut Co., Indianapolis, Ind. 60.62 Russell & Co., Cambridge, Mass. 52.68 Woodhouse Co., Grand Rapids __.__ 38 00 Lockwood Brackett Co., Boston _. 16.60 Western News Co., Chicago ______ 27.65 M. Veenstra & Son, Grand Rapids 9.75 Schafer Hdwe. Co, Decaur, Ind. 88.28 A. G. Morse & Co., Chicago ____- . 3840 Putnam Candy Co., Grand Rapids 19 03 Arrow Brush Co., Troy. N. Y. -. 1500 Mennen Co., Newark, N. J. ____-- 27.00 March 6. We have to-day received the schedules, reference and adjudication in the matter of John J. Seltenreich, indi- vidually and doing business as Surplus Machinery Co, Bankrupt No. 4050. The matter has been referred to Charles B. Blair as referee in bankruptey. The bankrupt is a resident of Kalamazoo, and his occupation is that of a dealer in ma- chinery. The schedule shows assets of $19,370.57 of which $850 is claimed as exempt. with liabilities of $30,709 98. The first meeting will be called nromptly, note of which will be made herein. The list of creditors of said bankrupt is as follows: City of Kalamazoo —.....-. $724.69 First National Bank & Trust Co., Kalamazoo. 2 7,751.09 H. De Young. Kalamazoo ___----- 860.00 J. Parent, Kolamazio —.......... 875.00 W. Gairing, Kalamazoo ---------- 193.84 Sutherland Paper Co., Kalamazoo 575.00 Amer. Sign Co., Kalamazoo —__---- 599.38 Limousine Body Co.; Kalamazoo__ 370.00 Kal. Railway Supply, Kalamazoo 300.00 Bryant Paper Co., Kalamazoo __-. 100.58 Minwool Insulating Co., Kalamazoo 170.00 Merrill Mfg. Co., Toledo __________ 662.20 Jeanning Electric Co., Toledo ~-_ 520.70 Thompson & Jameson, Ind., Kala- meav0e 220 640.20 Tubor Velic. Chicago —._...-°- 66.59 Passman Bros., Chicago ~_-...-___ 216.50 Scott Bansbach, Chicago ~-------- 11.25 Devilibis Co., Toledo -2:-_-.-_-.____ 6.66 J. A. Dillon, Hudson 103.44 Streine Tool Works, New Bremen, Ohio. 2 ao et BO Kal. Paper Box, Kalamazoo ____-_- 50.00 Kal. Color Type Co., Kalamazoo_. 50.00 Rm: i. Pook, Detreit 25.00 Presto-Lite Co., Chicago ---_-_-- 40.00 Consumers Power Co., Kalamazoo 214.50 Amer. Scale Co., Kansas City -_-. 38.31 Protection Products Co., Kalamazoo 200.00 Enquirer News, Battle Creek ____ 7.00 Surplus Record, Chicago _____ aw 16,00 Matheue & Sons, Bridgman _____- 125.00 Rathmer Electric Co., Battle Creek 235.00 Air Reduction Co., Detroit _._....... 10.75 EK. F. Houghton, North Philadelphia, eo. oo Linde Air Products Co., Chicago__ 52.80 State Accident Fund, Lansing ____ 295.50 Roy Baker, Goshen, Ind. _______-___ 700.00 Western Paper Makers Chem. Co., Wiggington Co., Kalamazoo ___-_- 100.00 William Fry, Kalamazoo —___..._ 166.00 Geo. Van Kersen, Kalamazoo ___- 125.00 Universal Crane, Battle Creek —__ 96.00 Grand Trunk Railway, Detroit ____ 989.00 C.ty of Otsego, Otsemo —__._._.._. 130.00 &.. E.. Bry, Kalamazoo. 2. 307.00 Pioneer Welding Co., Kalamazoo_ 136.00 Clyde Anderson, St. Johns ~___--_- 25.00 H. Martinson, Kalamazoo ______-- 60.00 W. A. Lounsberry, Kalamazoo __- 39.00 Harry Umberger, Detroit ______- 1,188.00 Kal. Stationery Co., Kalamazoo __~ 315.00 J. R. Casselman, Grand Rapids —_ 1,800.00 K. M. Seudder, Augusta —__....._ 80.00 Medart Patent Pulley Co., St. Louis 276.00 E. Munger, Kalamazoo —__..._..-__ 600.00 Consumers Power Co., Kalamazoo_ 55.87 Ole Pearson, Benton Harbor —____- 3,250.00 W. H. Rice, Kalamazoo —..._..._. 15.00 E. M. Sergeant, Kalamazoo __-_-_ 150.00 Cadman Plating Co., Kalamazoo —_ 20.00 R. R. Lambert, Chicago —__: 279.90 Humphrey Co., Kalamazoo ______- 25.00 Hill curtis Co., Kalamazoo ________ 35.00 A. N. Langenbach, Chicago ___.___ 500.00 Clinton Mach. Co., Chicago —_______ 21.90 Bronson Hospital, Kalamazoo ____ 100.00 Gerline Brass Fdy., Kalamazoo _. 37.00 Winternitz Co., Chicago —_________ 225.00 Decatur Cold Storage Co., Decatur 200.00 Geo. Dorman, Camp Custer —_..-. 43.50 H: A. Kelly, Kalamazoo ___.____.__ 6.00 August W. Zick, St. Joseph ~~ __- 83.44 Michigan Bell Tel. Co., Kalamazoo 85.00 Nicholas & Shepherd Co., Battle C. 550.00 Beckwith Co., Dowagiac ~________ 1,100.00 March 6. We have to-day received the schedules, reference and adjudication in the matter of George G. Doxey, Bankrupt No. 4049. The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Kalamazoo, and his occupation is that of a druggist. The schedule shows assets of $9,037.90 of which $850 is claimed as exempt, with iiabilities of $6,953.70. The first meeting will be called promptly, note of which will be made herein. The list of creditors of said bankrupt is as follows: City of Kalamazoo __......... $307.03 Humiston, Keeling & Co., Chicago 700.00 Hazeltine & Perkins Drug Co., (rane BAROS .. 1,929.07 Kal. City Savings and Trust Co., alamazoo 2. 450.00 Henderson-Ames Co., Kalamazoo 2,650.00 Gesto Lumbard & Co., Chicago __ 223.20 Vadsco Sales Corp., New York __ 86.32 John Wyeth & Bro., Philadelphia 102.87 Carl F. Skinner & Sons, Kalamazoo 43.21 National Vaporizer Co., Kalamazoo 25.00 June Days, Des Moines, Iowa __-. 50.00 Robt. J. Pierce, Inc., New York _. 36.45 Star Paper Co., Kalamazoo ______ 32.74 Youngs Rubber Co., New York ____ 13.13 Dr. Chas. Camp Corp., Chicago __ 32.00 Pond Pharmacal Co., New York __ 12.50 Lambert Chocolae Co., Jackson _. 45.00 Zert St. Pharmacal Co., St. Joseph 20.45 American Silver Truss Corp., Con- aereport, Pa. 20 30.40 Solon Palmer, New York —_______ 38.85 Ohio Truss Co., Cincinnati ______ 39.21 Wm. R. Warner & Co., St. Louis 34.79 Steven L Bartlett Co.. Boston, PABHR, ee 31.50 Auto Strop Safety Razor Co., Inc., PGW MOU 2 19.98 March 10. We have to-day rectived the schedules, reference and adjudication in the matter of Vernon Corkins, Bankrupt No. 4067. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Baltimore township, and his occupation is that of a grocer. The schedule shows assets of 491.88 of which $275 is claimed as exempt, with liabilities of $3,314.74. The court has written for funds and upon receipt of same the first meeting of creditors will be called, note of which will be made herein. The list of cred- itors of said bankrupt is as follows: Wayne E. Gay, Dowling -------- $905.00 Universal Garage, Hastings -~-_-__ 322.00 Battle Creek Citizen’s Loan & In- vestment Co., Battle Creek _-_. 33.40 Memorial Park Cemetery Ass’n., Battle Creek 2 170.00 E. J. Brak & Sons, Chicago ----~- 19.75 Carl F. Skinner & Sons, aKlamazoo 20.00 Walter E. Wallace, Hastings --.. 60.00 Armour & Co., Kalamazoo _____-_- 11.70 Hastings Banner, Hastings -_____ 3.00 Loose Wiles Biscuit Co., Chicago. 44.68 Mishawaka Rubber & Woolen Mfg. Oo.; Mishawata 00 3.96 B. C. Lumber Co., Battle Creek_. 32.35 Taylor Produce Co., Battle Creek 28.34 C. L. Breese, Battle Creek ______ 51.50 National Grocer Co., Jackson ____ 402.84 Consolidated Cigar Corp., G. R. -__ 3.75 Strong Hardware Co., Battle Creek 20.00 R. W. Carr Granite Co., Battle Ck. 60.00 C. J. Farley & Co., Grand Rapids 32.35 Blodgett Beckley Co., Toledo ___. 29.66 Citizens Telephone Co., Banfield__ 11.75 Dr. Haight, Bellevue —____________ 27.00 Clyde Lybarker, Battle Creek ____ 12.00 Drs. Gorsline & Kolvoord, Bat. C. 12.00 Dr. Mcintyre, Jr., Hastings —____ 35.00 Baumgartner & Co., Toledo _______ 20.00 Hastings Dowling Tele. Co., Hast. 10.00 Rose Ford Service, Battle Creek 6.40 Bankable Cigar Corp., Ft. Worth, RG ee 3.85 Cortright Paper Co., Battle Creek 19.56 Mrs. J. Radcliffe, Battle Creek _._. 20.00 Mutchlen Oil Co., Battle Creek __ : National Grocer Co., Grand Rapids 138.06 L. Perrigo Co., Allegan ____.______ 6.36 G. J. Haan Calendar Co., G. R. __ 13.52 Fisher & Oswald, Dowling —_____ 7.36 B. C. Sanitarium, Battle Creek __ 191.60 Herald Examiner, Chicago —_____ 4.74 Enquirer & News, Battle Creek__ 31.30 B. C. Citizen’s Loan & Investment Co., Battle Creek =. 322.08 March 10. We have to-day received the schedules, reference and adjudication in the matter of Samuel Meretsky, individ- ually and as Meretsky Bottling Works, Bankrupt No. 4054. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Grand Rapids. The schedule shows assets of $9,150 of which $850 is claimed as exempt, with liabilities of $21,480.51. The court has written for funds and up- on receipt of same the first meeting of creditors will be called, note of which will be made herein. The list of cred- itors of said bankrupt is as follows: Charles Pierson, Grand Rapids__$2,164.40 Industrial Co., Grand Rapids ____ 3,600.00 Israel Smith. Grand Rapids ______ 400.00 Rose Schneider, Detroit ~.______ 1,000.00 Old Kent Bank, Grand Rapids __ 7,164.00 Jordan & Jordan, Grand Rapids_ 200.00 DeBoer Heating Co., Grand Rap. 2,403.00 Boston Store, Grand Rapids ____ 487.38 Herpolsheimer Co., Grand Rapids 108.98 Wurzburg’s Dry G. Co., Grand R. 54.00 Friedman-Springs, Grand Rapids_ 70.00 Houseman & Jones, Grand Rapids 28.95 Verstey Sheet & Metal Co., G. R. 67.50 Fred Brogger, Grand Rapids ____ 116.00 Vv. C. Lumber Co., Grand Rapids_ 175.00 Graybar Electric Co., Grand Rapids 99.00 A. B. Knowlson, Grand Rapids__ 38.29 Alden & Judson, Grand Rapids __ 56.66 Owen-lIllinois Glass Co., Toledo__ 60.77 W. H. Hutchirson & Son, Chicago 57.15 Pure Carbonic, Gas Co., Chicago. 45.85 E. L. Norman, Grand Rapids ____ 5.68 Henry Klomparens, Grand Rapids 25.20 Harry W. Thompson, Grand Rapids 3.25 A. C. Benson Furn. Co., Grand R. 264.85 Wm. Myler, Grand Rapids ______ 12.00 Pittsburgh Plate Glass Co., G. R. 10.00 G. R. Art Glass & Mirror Works, Grand Hapiis 900 9.40 Frank Ley Plumbing & Ht. Co., Grand Rapids 200 30.0 Riverview Furn. Co., Grand Rapids 39.50 Gay Coal Co., Grand Rapids ____ 16.85 Dekorne Furn. Co., Grand Rap. 3,900.00 Himes Coal Co., Grand Rapids__ 360.00 Hayden Supply Co., Grand Rap. 1,006.25 &. Fulton Hardware Co., Gd. R. 3,000.00 McCauley Bros., Grand Rapids 1,089.00 Philip Allen, Grand Rapids __._ 550.00 March 13. On this day was held the first meeting of creditors in the matter of Arthur B. Ragon, Bankrupt No. 4025. The bankrupt was present in person and represented by attorneys Cleland and Snyder. Creditors were present in per- son and represented by attorneys Hil- ding & Hilding and by G. R. Credit Men’s Association. Claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the case will be closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of East Grand Rapids Auto Co., Bankrupt No. 4026. The bankrupt was present by its secretary and represented by attorney Joseph R. Gillard. Creditors were repre- sented by G. R. Credit Men’s Associa- tion. Claims were proved and allowed. No trustee was appointed. The bank- rupt was sworn and examined without a reporter. The first meeting then ad- journed without date, and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Albert Ritz, Bankrupt No. 4029. The bankrupt was present in person and rep- resented by attorneys Lokker & Den Herder. Creditors were present in per- son. Claims were proved and allowed. No trustee was appointed. The bank- rupt was sworn and examined without a reporter. The first meeting then ad- journed without date, and the case has been closed and returned to the district court, aS a case without assets. March 13. We have to-day received the schedules, reference and adjudication in the matter of Willard Bruce King, Bankrupt No. 4058. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resi- dent of Three Rivers, and his occupattion is that of a farmer. The schedule shows assets of $369 with liabilities of $1,570.40. The court has written for funds and up- on receipt of same the first meeting of creditors will be calld, note of which will be made herein. March 13. We have to-day received the adjudication and reference in the matter of Ray Scher, doing business as Ray’s Cut Rate Store, Bankrupt No. 4040. The bankrupt has been ordered to file schedules and upon receipt of same the list of assets and liabilities will be made herein. This is an involuntary case and the matter has been referred to Charles B. Blair as referee in bankruptcy. The concern is located at Kalamazoo. On this day also was held the first meeting of creditors in the matter of Robert C. Luz, Bankrupt No. 4022. The bankrupt was present in person and rep- resented by attorneys "Watt & Colwell. No creditors were present or represented. Claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourned w-thout date, and the case has been closed and returned to the district court, as a case without assets. March 18. On this day was held the first meeting of creditors in the mattér of Wesley M. Tifft, Bankrupt No. 4032. The bankrut was present only. No cred- itors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. On this day was held the first meeting of creditors in the matter of Bert Maxon, Bankrupt No. 4019. The bankrupt was present in person and represented by at- torneys Wetmore & Bagley. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn anl examined without a reporter. The first meeting then adjourned without date, and the case has been closed and return- ed to the district, as a case without assets. In the matter of Irwin Henry Miller, Bankrupt No. 3860. The final meeting of creditors has been called for March 31. The trustee’s final report and account will be apvroved at such meeting. There may be a small first and final dividend for creditors. {n the matter of George A. Jackson, doing business as Hastings Upholstering Co.. Bankrupnt No. 3831. The final meet- ing of creditors has been called for March 28. The trustee’s final report and account wll be anproved at such meet- ing. There may be a small first and final dividend for creditors. In the matter of Hendrick Candy Co., Bankrupt No. 3843. The final meeting of creditors has been called for March 28. The trustee’s final rport and account will be approved at such meeting. There may be a first and final dividend for creditors. March 14. We have to-day receive the schedules, reference and adjudication in the matter of Otto F. Stoeffler, Bank- rupt No. 4061. The matter has been re- ferred to Charles B. Blair as referee in bankruptey. The bankrupt is a resident of Grand Rapids. and his occupation is that of a merchant. The schedule shows assets of $4,186.63 of which $850 is claim- ed as exempt. with liabilities of $6,052.08. The first meeting will be called promptly, note of which will be made herein. The list of creditors of said bankrupt is as follows: Alma Stoeffler, Grand Rapids ____$ 40.00 Universal Credit Co., Grand Rapids 338.00 Abbey & Imbrie; New York _°__ 245.31 Butler Bros., Chicago _. 270.84 Brown & Sehler Co., Grand Rapids 53.18 Baltimore Leather Goods Co., POMRONe 8 a Cattaraugas Cutlery Co., Little alee ee ee 27.76 Central West Products Co.,.G -R.. 2461 Commercial Credit Co., Grand R. 15.00 Consumers Power Co., Grand Rap. 5.2 Dornbos Garage, Grand Rapids _. 4.80 Cc. a. Farley & Co., Grand Rapids 33.13 Franklin Fuel Co., Grand Rapids. 65.55 Foebing Chemical Co., Milwaukee. 18.70 Favorit Stove & Range Co., Piola, ONio 2 5.40 Foster. Stevens Co., Grand Rapids 119.45 G. R. Wood Finishing Co., G. R. __ 10.05 *dazeltine & Perkins Drug Co.. G.R. 133.33 Hanisch Bros. Mfg. Co., Chicago. 7.50 Hayden Supply Co., Grand Rapids 2.26 Hillsdale Screen Co., Hillsdale __ 2.75 8. C. Johnson & Son, Racine ____ 13.83 Levse Aluminum Co., Kewaunee, Wis 31.26 S. Klausner & Sons, Cleveland 22. 29:28 = g 4 ; ba aI | ode a a aa stains 22>... ace: ¢ Re nnien aa ee ae March 26, 1930 MICHIGAN TRADESMAN 31 George Kopf, Grand Rapids —_-__~ 3.75 Cc. J. Litscher Electric Co., G. R. 41.47 C. W. Mills Paper Co., Grand Rap. 34.71 Michigan Hardware Co., Grand R. 472.45 Michigan Bell Tel. Co., Grand R. 17.65 Morley Bros., Saginaw ~_--------~- 365.18 Memco Electric Co., Grand Rapids 10.50 Naylon, Pierson, Hough Co., Detroit 20.47 Safe Padlock & Hdwe. Co., Lan- Fnn Mfg. Ce,, Charette ......._.. 29. 25 Timmer & Tepper, Grand Rapids 163.14 Toledo Plat & Window Glass Co., Grand Rapids os 55 New Jersey Wire Cloth Co., Trenton - 68 John Seven Co., Grand Rapids -- 65.24 G. R. Nat’l. Bank, Grand Rapids 1,375.00 Rosine Stoeffler, Grand Rapids —- 550.00 Cc. W. Meyjes, Grand Rapids __-_ 550.00 Twin City Iron & Wire Co., St. Paul 12.00 State of Michigan, Lansing aS 561.20 Fox & Snook, Grand Rapids —__--- 23.75 J. Tome Preston, Grand Rapids __ 50.00 H. Hannink, Sr., Grand Rapids -_ 50.00 Roland Winterstein, Saginaw ____ 85.00 March 14. We have to-day received the schedules, reference and adjudication in the matter of Joseph Jennings, Bankrupt No. 4059. The bankrupt is a resident of Grand Rapids, and his occupation is that of a salesman. The schedule shows as- sets of $215 of which the full amount is elaimed as exempt, with liabilities of $1,147.14. The court has written for funds and upon receipt of same the no- t'ce of first meeting will be made herein. March 15. We have to-day received the schedules, reference and adjudication in the matter of Paul DeLong, doing busi- ness as DeLong Bros., Bankrupt No. 4060. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupts are residents of North Mus- kegon. The schedule shows assets of $16,736.72 with liabilities of $34,499.93. The first meeting will be called prompt- ly, note of which will be made herein. The list of creditors of said bankrupt is as follows: Lyle Snow, North Muskegon ~-~-$321.00 Anderson Packing Co., Muskegon 642.00 Alamo Furnace Co., Muskegon -- 8.00 William Banninga, Muskegon -~-- 4.85 Bauknecht Bros., Muskegon ~-_---- 30.00 Black Diamond, Chicago —_-_-----~ 15.00 Boyd Auto Sales, Muskegon -.-- 4.15 Jniversal Credit Co., Grand Rap. 47.10 Clark Chemical Co., Bay City ---. 3.15 Central Pocohontas Coal Co. __----- 287.70 Colton Nws Agency, Muskegon ~~ 4.00 Cardinal Dixie Co., Musk. Heights 285.19 Cory Mann George Corp., N. Y.-. 168.00 Pere Mar. R. R. Co., Muskegon _~ ott b4 Campeau Mullally & Meier, Muske. 38.02 Coco Cola Bot. Co., Muskegon —_ 180.00 nee @ €o., Chicago ......... 96.18 M. Ferry & Co., Detroit ~_------ 89.50 Fone: Stevens & Co., Grand R. 38.82 Cc. J. Farley & Co., Grand Rapids 539.41 Harrison Mie. Co., Shelby —..____- 483.47 L. G. Jebavy, Ludington ---- ~ 140.00 John R. Hilt Co., Muskegon __-_~- 5. 26 Hekman Biscuit Co., Grand Rapids 648.97 Hume Grocer Co., Muskegon -~- 3,912.92 KE. W. Klatt, Coopersville ~------- 284.73 C. Karel & Son, Muskegon ~------ 8.30 Leckie Coal Co., Inc., Columbus 149. - Langleland Mfg. Co., Muskegon Shed Muskegon Bottling Co., Muskegon 200 Michigan Millers Mutual Fire Ins. Co; hansing 20 8.51 Mill Mutual Agency, Lansing —--. 124.51 Michigan Banker's & Merchants’ Mutual Fire Ins. Co., Fremont__ 18.44 Muskegon Hardware Co., Muske. 7.50 Motor Rebuilding & Parts Co., Muskecon (oe 30.42 Muskegon Cooperative Oil Co., Muskeeon (oo 302.65 Moulton Grocer Co., Muskegon ____ 516.74 Cc. W. Mills Paper Co., Grand Rap. 210.74 Muskegon Candy Corp., Muskegon 954.95 Northern Coal Co., Detroit ~~---- 372.44 North Shore Garage, No. Muskegon © 6.50 Postal Telegraph Co., Muskegon-_-_ -55 Peoples Milling Co., Muskegon__ 2,462.95 Reliable Tire & Accessories Co., Muskeron oo 45.78 Schust Co., Saginaw —._......_.__- 51.96 Schuitema Elec. Co., Muskegon -- 1.50 Steiner Electric Co., Muskegon -. 3.43 Schulte Motor Sales, Muskegon -_ 6.97 Steindler Paper Co., Muskegon -- 35.25 Saco Mercantile Co., Milan ___--- 99.40 Virginia Caroline Chemical Co., Hienmond oo 6. . Vandenberg Cigar Co., Grand Rap. 7.5 Towner Hdwe. Co., Muskegon -- ses Wit & Van Andel, Muskegon --_-- 904.28 White Bros., Scotts _._____..--__- 350.35 West Crescent Fuel Co., Toledo__ 205.11 Western Union Tele. Co., Musk. 1.45 Wolffis Bros., Muskegon —_------ 54.90 Consumers Power Co., Muskegon 26.14 Greater Muskegon Industrial Foun- dation, Muskegon —____---~------ 90.00 Coal Credit Bureau, Muskegon -- 11.00 Edward Bowsma, Muskegon __---- 6.32 Fred Peters. Casnovia —----.------ 327.95 I. Van Westenburg, Muskegon 74.96 a, Bestrom, Bailey -2..... 34.90 William Rutledge. Muskegon _-__ 7.79 Van’s Chemical Co., Holland —__-- 93.00 T. Schillaci & Co., Muskegon -_unknown John Rudin & Co., Chicaso _..... 60.00 Peoples Milling Co., Muskgon__ 6,375.00 F. L. Bargwell, Coopersville __--- 365.34 Anderson Packing Co., Mus. Hts. 1,700.00 Michigan Biscuit Co., Musk. Hts. 500.00 Swift & Co., Muskegon Heights _. 80.00 C. Karel & Son, Muskegon Hts. 25.00 Schust & Co., Saginaw -_-_-_~--- 125.00 Bauknecht Bros., Muskegon __---- 174.01 Wit & Van Andel, Muskegon -_.. 650.00 Peoples Milling Co., Muskegon __ 160.00 Lyle Snow, Muskegon —___--__-____ 320.00 Mrs. Lyle Snow, Muskegon —____. 400.00 Mrs. Berendina DeLong, Muske. 1,200.00 Herman Friesma, Muskegon ____ 1,250.00 Wesley DeLong, Muskegon Hts. 1,600.00 F. G. Hartwell Co., Chicago __ 1,449.75 Van’s Chemical Co., Holland ____ 90.00 In the matter of Frank A. Brooks, Bankrupt No. 3969, the trustee has filed his return showing no assets over and above exemptions and abandoned assets, and the case has been closed and return- ed to the district court, as a case with- out assets. March 17. We have to-day received the schedules, reference and adjudication in the matetr of Lynn S. Castner, Bank- rupt No. 4063. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Kalamazoo, and his occupaion is that of a book-keeper. The schedule shows assets of $140 of which the full amount is claimed as exempt, with liabilities of $939.40. The court has written for funds and upon receipt of same the first meet- ing of creditors will be called, note of which will be made herein. March 17. We have to-day received the schedules, reference and adjudica- tion in the matter of Celmyr McConnell, Bankrupt No. 4064. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is tha of a police officer. The schedule shows assets of $200 of which the full amount is claimed as exempt, with lia- bilities of $6,793.39. The court has writ- ten for funds and upon receipt of same the first meeing of creditors will be called, note of which will be made herein. March 17. We have to-day received the reference and adjudication in the matter of Elizabeth E. Wellman, Bank- rupt. No. 4012. This matter has been referred to Charles B. Blair as referee in bankruptcy. This is an involuntary case and the schedules have been ordered filed. upon receipt of same the first re- port of assets will be made herein. In the matter of Otto F. Stoffler, Bank- rupt No. 4061. The first meeting of cred- itors has been called for April 7 In the matter of Edward W. “Murphy, Bankrupt No. 4052. The funds have been received and the first meeting of cred- itors has been called for April 7. In the matter of John Hasper, Bank- rupt No. 4056. The funds have been re- ceived and the first meeting of creditors has been called for April 7. In the matter of Paul DeLong, doing business as DeLong Bros., Bankrupt No. 4060. The first meeting of creditors has been called for April 7. In the matter of Johanna Kooiker and Mrs. George Huizenga, as _ ecopartners trading as George H. Huizenga & Co., Bankrupt No. 4051. The first meeting of creditors has been called for April 8. In the matter of Vernon Corkins, Bank- rupt No. 4057. The funds have been received and the first meeting of cred- itors has been called for April 8. On this day also was held the first meeting of creditors in the matter of Frank L. Billings. Bankrupt No. 4036. The bankrupt was present in person and represented by attorneys Cleland & Sny- der. Claims were poved only. Creditors were present. The bankrupt was sworn and examined without a reporter. C. W. Moore, of Belmont, was appointed trus- tee, and his bond placed at $100. The Pi meeting then adjourned without date. —_~+++____ Rewards in Drug Merchandising De- pend on Right Management. (Continued from page 27) the profitability of any new side line you are urged to take on. If you're ever tempted to stock furniture, display wheel chairs, and open a hospital sup- ply or sick room department. it is not advisable for any durg store to shed too much of its professional atmosphere in the public eye. Suc- cessful independent druggists are mak- ing money without jeopardizing their professional prestige. The better class of patrons expect a little higher quality in a drug store, and will pay a little more for it, in certain items, because of the profes- sional associations of the high-class drug store, and the superiority of service which does, or should, char- acterize the drug store as contrasted with the department store. In the building of a local reputation, the young druggist will derive valuable aid from high-grade exclusive sale specialties—indeed, such specialties are important weapons in combating de- partment store competition in certain stock items—particularly those in the toilet goods and sundries lines. Giving your customers a superior grade of personal service should prove a telling advantage to the retail drug- gist—in fact, the personal touch of the proprietor is One of the best merchan- dising advantages of the independent drug store over the chain store, if properly used. Personal-tone, direct-by-mail adver- tising is also a strong factor in de- veloping and retaining a discriminat- ing local trade. No matter how much patronage re- your endeavors, however, you must have some practical system for wards recording and analyzing the transac- tions of your store so as to keep your thumb on the financial pulse of the business. You must know your quick assets in cash and stock at all times, and have no speculation as to the rate of net profit at which you are operat- ing. Credit accommodation and delivery service should have no place in the economics of the drug store, unless of course, the delivery consideration aris- es in an emergency when the profes- sional ethics of the pharmacist must decide his duty. It is well to remember that for every known means of increasing retail profits, there are a dozen loopholes for losing track of your profits; hence, eternal vigilance in all details of buy- ing, selling and general store manage- ment is the price of success—more so to-day when the commercial side of pharmacy was not so complex. Victor N. Vetromile. —_—_—_~+~++___ The Royal Road To Real Prosperity. (Continued from page 20) never to than in those days garded as lost—inaccessible, be touched—the earnings always to be added to the principal and so on in- definitely. This when I found myself being more seri- ously regarded in local business circles. My banker Other substantial men treated me as an equal. Within four years the Savings Trust increased its stock and I was invited to become a stockholder, which I did. Another fundamental of this plan was never to increase the $150 monthly until I felt certain I could maintain the increased amount. So when I got up to $175 and $200, I kept that going as regularly. No need for more de- tails. Independence was the reward— “something for our work,” as my wife had said. My present correspondent had no $150 per month. He had $200 per year. But the process was the same. He put that away every month—$16.67 Like me, he invested on He has traveled process had barely started heartily approved. per month. his banker’s advice. Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich Phone Federal 1944. onward. I said in twelve years he’d have doubled his first de- steadily posit, for money at 6 per cent. doubles He has done better He tells his own story well The amount at beginning does not matter. What matters is the persistence, the continuity of the plan. in twelve years. than that. enough. Lay by such sum as you may be cer- tain you can keep up—and do it every month, regardless of rent, clerk hire or any other expense. Pay yourself first. Save it. Keep it. Accumulate The rest follows auto- matically, for “there would be little lost if men could realize that to make money Paul Findlay. its earnings. money one of the best ways is to keep it.” Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. FOR RENT — MODERN STORE, Bay City, Mich. FOR DRUG STORE or ANY OTHER BUSINESS. RENT VERY REASON- ABLE. Address No. 264, c/o Michigan Tradesman. 264 For Lease—Corner drug store, modern front, centrally located in city of 10,000 in the heart of a prosperous farming community. Cement roads from all di- rections. Chas. F. Graff, Belding, Mich. Rt. a 265 For Sale— $4, (000 will ‘buy ‘an established shoe eugioes in live little town in Mich- igan. Stock comprises Brownbilt shoes and Phoenix hosiery. Address No. 266, c/o Michigan Tradesman 266 WANTED TO BUY—Grocery or gen- eral store in the central or northern part of Michigan with an inventory of about CORNER SUITABLE $3,000. Must show owner : doing fair business. Address No. 267, c/o Michigan Tradesman. 267 SMALL TOWN MANAGER — — Twenty years’ modern, povular-pr'ce, and chain store experience. Advertising, show win- dows, signs. buying, training help, get- ting business. Fine character, pleasing personality. Wants pleasant connection and stay. Reasonable salary. CHRISTEL, Shen: rdoah, Va.. Box 53. 268 DRUG STORE FOR SALE—Good man- ufacturing and farming town of 6,500. Best location in town. Address No. 269, /O Michigan Tradesman. 269 ~ Merchants Special Sales Service—We conduct reduction or closing out sales for stores of any kind, any town. Write Greene Sales Co., Mechanic & Pearl, Jackson, Mich. 257 FOR SALE—Stock of ge neral merchan- dise in a good farming community. Good, live town, two churches, good _ school. Daily ra‘lroad and truck service. Living rooms in connection. $5,000. Can be reduced. ing, or rent. On U. S. 23 between Bay City and Alpena. Address No. 258, c/o Michigan Tradesmao. 258 FOR RENT—Store building 25x85 feet, east front. Good tocation in thriving town. Address Mrs. C. H. Curtis, Frank- fort. Kansas. WE ARE INTERESTED in buying well established manufacturing utility or laundry business. Only concerns with good balance sheets and established earn- ings need reply. Cost range $75.000 to $200,000. Address No. 262. c/o Michigan Tradesman. 262 If you are interested in ‘buying: ‘a busi- ness anywhere in the United States or Canada. write for our monthly bulletin. UNITED BUSINESS BROKERS, 2365 1st National Bank Bldg.. Detroit. Mich. 157 For Sale — Solid oak tables, desks chairs and other office equipment. Used only a few months in office of a local broker. Cheap for cash. On display at our office. Tradesman Company. Stock inventory Will sell build- I OFFER CASH! For Retail Stores—Stocks— Leases—all or Part. Telegraph—Write—Telephone L. LEVINSOHN Saginaw, Mich. Telephone Riv 2263W Established 1909 THE RULE OF BRASS. Well To Drop It in the Garbage Can. Somewhere in the majority of busi- ness establishments, if sought diligent- ly, may be found scattered bits of the golden rule. But in easy reach is the “rule of brass.” Just what is this modern rule? It was handed down from _ the jungles and, in effect, would substitute the law of self above all other con- siderations. Its measure is selfishness. By its standards one sees only the faults and none of the virtues of those about him. This applies more em- phatically in the business realm, wherein all competitors are condemned in no uncertain terms, and the slave of the brass rule assumes a “holier than thou attitude’ from sun-up to sun-down. Lest we stray too far in this ideal- istic field of fancy, let us get down to the proverbial “brass tack,’ rather than the “brass rule.” The commercial world is to-day di- vided into two great camps. There is a war raging. Lined up on one side is the might of money, mergers, syn- dicates; ruthless invasion of all fields of human endeavor with merciless rules of efficiency—mass production, mass selling—elimination of former methods of wholesaling (jobbing and use of traveling men). An upheaval far reaching, full of industrial menace. ” On the other side stand the pioneers in community building—the indepen- dent business forces of America. With them the jobbers, “middle-men” and the families of this vast army. As one surveys the battlefield and grasps the significance of the struggle, the bitter hatreds which must generate themselves, it is not to be wondered that that age old law of heaven is be- coming dimmed with dust, “What-so- ever ye would that men should do unto you do ye even so to them.” The independent ranks have become thinned. Their former strongholds are empty. The doors of golden op- portunity for the sons and daughters of the masses have been swinging shut. The machinery of the syndicate has taken unto itself cogs upon cogs. Un- fair trade practices, amounting even to fraud, have swept the land. The public, between the opposing forces, has been plodding along, lending innocent aid to the enemy. But in this year of grace, 1930, there has come a new soul-stirring hope to the weary forces. They have seen vic- tory and tasted that glorious thrill of conquering where defeat seemed in- evitable. Yet the embers of hate smolder and flare forth with frequncy. There are tales told which have no foundation. There exist moral incendiaries who de- light in creating class hatreds, the communists of the locality. The sane, God fearing and decent minded inde- pendent, even though he has been down to the very gates of hell, has no use for the rule of brass. He knows that truth is mighty and will prevail. There is enough of good sound, legal evidence to convict the enemy. Educa- tion is the factor which is routing the MICHIGAN monopolistic forces in spite of “forty- three professors,” to the contrary. The public is awakening to the real- ization that the chain-syndicate sys- tem is in reality a robber (and this term is used in its fullest sense), tak- ing by devious methods the money that rightfully belongs in a community and diverting it to outside financial centers. It is also learning that there can be no great amount of employ- ment, no high scale of wages under the banners of the chains. Knowing the truth, the reaction sets in. It is not for the great army of inde- pendents to merely cast epithets, to slander and villify. Losing one’s tem- per, even under extreme provocation, is unwise. The battle is not over, it will be long-drawn out, the enemy has itself well intrenched, plenty of dollar ammunition and the fear of conse- quences in any one battle, in one sec- tor, will make them stick to the last barricade. Yet the independent army is gain- ing recruits in the newspaper ranks. The radio adds its voice. Mass meet- ings beget missionaries who spread the truth by word of mouth. Thus the independents have their own am- munition which in the long run will prove more effective than either dollars or political power—main ammunition being public opinion. You can query any statesman, any business executive, any student of human economics, as to the power of public opinion—and the answer will be, “It is absolute.” Having gained much of this precious public opinion, lay down the rule of brass and cultivate the public. Friends are God’s greatest gift. Bury the harsh criticisms, the urge to dig into those who have spitefully used you; greet each and every cus- tomer as a friend, go out of the way to be affable, to be serving and court- eous. Take those packages out to the car for the women, wait on the folks who come in as speedily as possible. No matter if one of your clerks is waiting on a man or woman, make it a point to give a word of personal greeting to them, before they leave your store. You know how the good minister often hurries to the vestibule after the sermon and shakes hands with as many of the congregation as he can? Well, he is using the golden, not the brass rule, and people appre- ciate it. Personal contact cements the friendly feeling your trade have for your store. You are not a hired man. You are the boss. Realize that and revel in the thrill of it. A wise man makes more opportuni- ties than he can find. Get that, he makes opportunities—and friends are golden opportunities. Study your customers. I recall a woman who said to me, one day, “Well, there’s a gro- cer who has a wonderful memory. He asked me how ‘Snitz was, when I was in the store this afternoon.” Snitz was a fox terrier. And that woman was mighty fond of that dog. A chain man- ager wouldn’t get her trade—no, sir! Trivial, not a bit of it—it is the triv- ialities which go to make the great mercantile successes of this little old world of ours. I’ve heard it said that the only dif- TRADESMAN ference between a rut and a grave is in the length and the breadth—don’t get into the rut.. You have all you can do to attend to your own business, and if you attend to that it will take care of you. This does not mean in any sense that you can entirely ignore unfair competition, mean, low trade taétics and broadsides of competitive advertising. You must fight cheerfully, with optimism, and when you adver- ‘tise live up to your messages and in- vitations to the public. Don’t pretend to be what you are not. Use your newspapers more; circulate more circulars, use dead stocks for week- end leaders (but not too dead). Here’s one closing thought—it has helped many another in this eternal grind of winning the business battle. Once in a while, along about 9 or 10 o’clock when everyone is away from the store, when there will be no inter- ference, boldly stride down to your store, get on the opposite side of the street and say to yourself, “There’s a food market over there. I wonder how it looks to outsiders? I’m cooped up in it all day and it is so close to my nose I cannot see its faults or its beauties.” Get an outside perspective on the place. How does it compare to the other stores on the street? Then drop in and give yourself the unique experience, mentally, of being a customer. Be fair, be critical and it is ten to one when you and the “gang” get down in the morning, you will be finding some changes to make, some cleaning to do, some new ideas to carry out. But while you're at it—take the old brass rule that came down from the jungle and drop it in the garbage can. Hugh King Harris. —_—_2 +> Recalling the Days of Yore. Grandville, March 25—Memory of old Indian days and ways, together with the queer aboriginal names, haunts the aged pioneers of Western Michigan. Despite the fact that the woods abounded in redmen as well as wild animals, never was a white fam- ily molested by the wild men of the woods. Quite frequently, did any trouble arise, the whites were the aggressors, as when a large bark of maple sugar was stolen from the Indians, and be- cause of it considerable excitement was aroused, the Indians holding an indignation meeting, demanding re- dress and the punishment of the thief. Several days elapsed with no result- ant explanation of how the bark, about forty pounds of sugar, had taken wings and disappeared. The Indian is in a way superstitious. He has his medi- cine men who foretell coming events and reveal things hidden under a cloud. The Indians of our settlement sent a messenger to Grand Haven, a dis- tance of thirty-five miles, to consult a big medicine man there. That mes- senger returned fully assured that a white man of our settlement was guilty of the sugar theft, and when some honey bees were noticed by the Indians flying in and out of a bedroom window of the boarding house sus- picions were doubly confirmed. The man who kept the boarding house denied all knowledge, but the evidence of the bees demanded an in- vestigation, resulting in the discovery of the stolen sugar packed in a man’s shirt, this concealed in a chest of the bedroom. The Indians were delighted at the discovery of the lost sugar, while the keeper of the boarding house folded -his fathers. March 26, 1930 his belongings and quietly quitted the settlement. Such incidents as this confirmed the red men in their belief in a superior being, known to them as the Great Spirit, as much a reality as the white man’s God. Indian names are oft times musical, yet not always Who can See any music in the name Chicago, which I have been assured means in the white man’s language, skunk. And perhaps in a way that describes some of the char- acteristics of the big city near the West foot of Lake Michigan. An old Indian once told me that Grand Rapids meant in Indian, Boba- tink. That this is true I do not assert, although my informant was one of the most highly respected Indians of the Muskegon valley. I understand that the old Indian burying ground at Muskegon is, through the generosity of ‘Martin Ryerson, still intact, preserved for all time as a landmark of old Indian days. Not for many years after the settle- ment of the woods was the Indian name of Muskegon generally recog- nized. All through my _ boyhood days the town at the mouth of the river was known as “The Mouth,” and what was later Croton was in early settlement days “The Forks.” Neway- go, I think, bore that name through- out early as well as later days. That burying ground at Muskegon is, undoubtedly, a unique place to visit. I understand the high-ups among the braves were buried in a sitting posture with their hunting utensils beside them. The Indian saw in the spirit land a vast hunting ground where the dead and gone braves of this world continued to live in a proverbial happy hunting ground. Old Indian legends are interesting and the simple faith of the followers of woods trails was, indeed, remark- able as well as touching. Jn whirling clouds the Indian saw the great Man- itou, and in the flash of the lightning and the crash of the thunder recog- nized the voice of God. Few of these people are left and the day is not far distant when the last native American will be gathered to We must respect their religious faith and recognize in this red race beings every way worthy our respect and admiration. Numbers of Indians served in the Union army at the time of the civil war, and it is recorded that these wierd men of the forest gave a good account of themselves. ° I do not think that any concerted attempt was made to educate our Michigan Indians. Their wild nature was not susceptible of book learning. They were born wild woodsmen and so decided to remain to the end of the chapter. Whites were seldom molested by their red neighbors, but at times angry discussions broke out among the Indians themselves, and this was carried to action. The Flat River chief had an argument with the Rogue River chief and one of them slew the other. Great excitement pre- vailed among the Indians, but the whites refused to take up the quarrel, leaving the Indians to settle their own quarrels. At seems strange that this Grand River and Muskegon River region has never had a historian who has revealed the exquisite romance of the sur- roundings. It certainly furnishes an abundant supply of material for the pen of the novelist, yet I think none has invaded the sacred precincts to produce the real Indian novel. In civil war days an Indian war was threatened upon the whites of Michi- gan immediately following the massa- cre of whites in Minnesota by the red- men of that state. That war was mostly a scare and blew over without Old Timer. bloodshed, sieccimapcage eta | Making Top Chuck Roll N The top chuck roll is approximately the same size as the popular rib roll. However, unlike the rib, its use is better adapted to moist heat cooking. 2. Pull meat from shoulder blade beginning | 1. Bone top chuck by cutting down each edge at the knuckle end. of the blade bone with the point of the knife, beginning at the knuckle end. Strip meat back from knuckle joint to ridge of blade bone. Cut small muscle loose from side and over top of ridge bone. 3. Roll into shape, making the rib side the 4. 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