EIN CRS BESSON OANA EBLE 5 OIL EMD REELING < 7 Cl, ag of 6 / TEAS AY rs ra 7 WANE (3 f SIA WAS WF > WS SSH (SG y ) S aN CaN WS CY fan \ (iN gd é SARE OSS) WE —) Be /)\ SCN ae ng me a: Bak Y AERA AS wn (ea a CG = ——S Cia ASS) . Ss 1) NY . AyeKe e ) iG = SS =~ Wes 5) IVS PLY IRCA... YINTALIN iG a ORR ROE EA (ARO CO NA ae Ue : SE ae CPN Ep NECA LI ie Nee @ePUBLISHED WEEKLY fos Se Ss TRADESMAN COMPANY, PUBLISHERS Re) BABES ; *e SOP OS ae COL AEE OTe FORO SE ESS SSE Se Forty-seventh Year GRAND RAPIDS, WEDNESDAY, APRIL 2, 1930 Number 2428 Gs S Ch ° me NR © Sere © © ww a © There are still some who sit apart, who do not see, who cannot understand. To them our Fo industrial life is the apotheosis of selfishness. They cannot realize that the rattle of the reaper, the buzz of the saw, the clang of the anvil, the roar of traffic are all part of a mighty symphony, not only of material but of spiritual progress. Out of them the Nation is support- ing its religious institutions, endowing its colleges, providing its charities, furnishing FrROBRE eo oD a | adornments of architecture, rearing its monu- OSS e N ments, organizing its orchestras, and encour- X aging its painting. But the American people YZ see and understand. Unperturbed, they move Os majestically forward in the consciousness that they are making their contribution in common with our sister nations to the progress of humanity. Calvin Coolidge. GRY NO ROBRS $GOSGORS GOS SOLS vA 1 ee TT TT ET RE. : us SALESMEN the Grocer rarely sees Principal products distributed by GENERAL FOODS SALES CO., INC. Postum Cereal Instant Postum Grape-Nuts Post Toasties Post’s Bran Flakes Jell-O Diamond Crystal Salt Log Cabin Syrup Minute Tapioca Walter Baker’s Cocoa Walter Baker’s Chocolate Maxwell House Coffee and Tea Franklin Baker’s Coconut Certo Hellmann’s Mayonnaise Products Calumet Baking Powder La France Swans Down Cake Flour Satina Sanka Coffee ILLIONS of these salesmen gain a welcome M entrance into American homes every year. They sell the same things the grocer sells— because they sell for the grocer. They do their selling by increasing the daily use of sugar, butter, flour, extracts, salt and pepper, nuts, fruits, syrups, baking powder, cocoa, choco- late, coconut, tapioca—and dozens of other items. These millions of salesmen are the recipe booklets sent out to women who have mailed coupons or written letters to advertisers asking for them —the booklets distributed from home to home. They are, also, the recipes printed in millions of magazine and newspaper advertise- ments, and on packages themselves. This is only one of the ways in which the advertising of food products proves itself a pow- erful and helpful force in increasing the sales of the grocery trade. Why not have a talk with the salesman that any grocer can easily see—the General Foods salesman? There is one assigned to your territory. He can give you helpful suggestions for getting extra value out of the advertising and merchan- dising campaigns of General Foods products. "Ask the General Foods Salesman” © 1980, G. F. Corp. Forty-seventh Year GRAND RAPIDS, WEDNESDAY, APRIL 2, 1930 Number 2428 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES are as follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a nonth or more old, 15 cents; issues a year or more ald, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING -Detroit Representative 507 Kerr Bldg. Chain Store Notes. Every free-born American citi- zen should refrain for purchasing anything from a chain store, for in doing so, he is helping to tear down the legitimate institutions in his own community, and helping to build up organizations that in time will strangle the Government of our Nation and force the com- mon people in a state of peonage, taking from our future genera- tions all opportunities of advance- ment, and destroying all chances for the ambitious boys and girls of the rising generations to reach the achievements that each father and mother hope for them. Chain stores offer nothing in return for the money that they take out of each community. Independent merchants build the communities in which they are located. It was President Wilson who said the backbone of America is the independent merchant. The first pioneers of this country were independent merchants, the pio- neers of to-day are independent merchants and if a chain store ever in the history of chain stores in the United States pioneered it got lost and has never been heard from. Mr. Henderson has got it right. They attend the barbecue just in time to eat. They couldn't be found when the hole had to be dug, the wood cut and the hogs slaughtered and dressed but when the feast was ready those bullies came and even asked for napkins. Chain store employes are not happy, because they cannot exer- cise their God-given rights of being natural. They have to live their daily lives by the blue book. They are dwarfed. They are in the army now. Their instructions are get the money, it’s there to get, get it or there are thousands on the farms that are anxious to fill your place. It doesn’t take any extra amount of brains to run a chain store. It doesn’t take any initiative, why the blue book is the whole story. Kentucky has passed a law to which the governor's signature gave immediate effect that im- poses a tax of | per cent. on the gross sales of retailers doing a business within the State of as much as $1,000,000 a year. Re- tailers with a volume of $400,000 or less pay only one-twentieth of 1 per cent. Between these ex- tremes the tax is steeply graded. The law was urged for revenue purposes. Its real object is to han- dicap or oust the large national or sectional chains. Lawyers for the chains are sure no such dis- criminatory legislation will be sanctioned by the courts. Most similar attempts have proved abortive because of constitutional defects. It is manifest, however, that eventually a way will be found to give practical expression to popular feeling on the subject if public opinion crystallizes against the chains. Efforts in this direction have failed in the past, not because the right to use taxa- tion as a weapon of destruction is in question, but because the spon- sors of state bills have sought to have their emotions enacted rath- er than policies in the public in- terest. Just where that interest lies in this issue is not now clear. The debate has been one-sided and lacking in factual foundation. The anti-chain movement is _ based largely on sentiment inspired by appeals to local patriotism, dislike of absentee ownership and indi- vidual ambition, intensified by al- legations of misrepresentation in the form of sensational price-cut- ting here and there and lack of participation in community activi- ties. The chains have been con- tent with popular - patronage as evidence of approval. But if they are not to run the risk of losing their case by default: they will have to tell the story behind their prices and values in such a fashion that all can understand their place in the body social as well as eco- nomic. Merely to defeat in the courts badly drawn laws passed by popular assemblies will not ad- vance their cause. The popular belief that the chain store sells more cheaply is based upon the practice of under- selling standard articles in order to oversell the independent mer- chant'in the bulk and articles not trade-marked. An_ investigation by customs officials found that an underselling cigar chain store had a French briar pipe which it im- ported for 20 cents, selling for over $1, while a large department store chain which advertised as selling 6 per cent. lower than its competitors was retailing a Ger- man weather set which it import- ed for $1.40 for $7.94. Asa further illustration of chain store methods, the Department of. La- bor found the average wage paid to chain store sale girls to be $12 a week. A St. Louis grocer wrote to Prof. Bice and took him to task for his so-called endorsement of the chain stores and received a re- ply that such quotations, without publishing his complete statement, were misleading. He added the startling information that he him- self bought 90 per cent. of his groceries from an independent grocer and admitted that the chain store men were a cold-blooded lot. Prof. Bice was the only one of the forty-three checked up on, but if the remainder were treated in a similar manner, the Kroger gang must have been hard put to gather the impression that it had been indorsed by the edu- cators. The Great Atlantic & Pacific, Kroger and Grand Five & Ten Cent Store companies have ap- plied to the State Commission of Labor and Industry for permits to employ minors. The hearing re- vealed that the Kroger company had a permit, which was revoked on charges of working women em- ployes more than the legal min- imum of ten hours and that the A. & P. has employed 700 or more minors in ignorance of the requirement for a permit. Ac- cording to Eugene Brock, chair- man of the Commission, the com- panies employing minors without permits must pay double compen- sation in case of injury and are technically subject to arrest. The petitions for permits were taken under advisement. It is significant of the deep- seated prejudice which prevails against the chains that when it was reported that the A. & P. had a large stock interest in the California Packing Corporation that organization found it abso- lutely necessary to promulgate a statement that the A. & P. had no interest in the Del Monte concern. The California organization felt an immediate cessation in sales to independent merchants as soon as the report ganed currency. Henry ford is again riding for a fall. When he undertook to furnish food and other merchan- dise to his own employes at cost or less the sales of his cars and trucks dropped off so rapidly that he felt compelled to retire from the field of mercantile distribu- tion. Now he permits himself to be quoted by the Kroger gang of Pirates as unqualifiedly in favor of chain store distribution. Of course, Henry’s opinion on any subject except mass production in manufacturing is not worth five cents, but as soon as he begins to hear from the independent mer- chants in America, he will prob- ably recant, the same as he did in the case of the infamous attacks he made on the Jewish people as a class as soon as he found that the Jews had taken a strong stand and refused to purchase any arti- cle produced by the ford estab- lishment. —_~+<-.—___ Twenty New Readers of the Trades- man. The following new subscribers have been received during the past week: B. H. Putnam, Sparta. C. H. Hodges, Lowell. E_ E. Kast, Sparta. Frank Cnossen, Sparta. Martin DeVries, Grand Rapids. R. Vinkemulder, Grand Rapids. Adrian Stellard, Grand Rapids. L. Vanderveen, Grand Rapids. Fred Galloway, Belding. McPhail’s Dept. Store, Benton Har- bor. Alfred F. Bucher, Albion. Adams & Lich, Lawton. Henry Faber, Holland. Jacob Zoerman, Holland. A. W. Heldenbrand, Alma. Jean Boelema, Grand Rapids. Pettie & Van Haren, Grand Rapids. C. Daane, Grand Rapids. J. J. DeKoster, Holland. LaHuis Co., Zeeland. ——_2-.__ Perhaps a Little Too Severe. The Tradesman is in receipt of a letter from Paul A. Martin, publisher of the Lansing State Journal, protest- ing against the strictures we uttered in our issue of March 19 regarding the publicity given a mass meeting of in- dependent merchants and their friends, held in Lansing March 5. The indignation of Lansing retailers over the superficial manner in which the event was handled by the news- paper in question may have had some- thing to do with the treatment accord- ed the affair by the Tradesman. A careful re-reading of the article leads to the conclusion that perhaps our comment was a little too severe and we cheerfully give our newspaper friend the benefit of this statement. —_2++____ Unless your word is as good as your bond you're not likely to have many bonds or anything else, 2 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Five years ago the radio business was just out of its swaddling clothes and was beset by nearly all of the ills known to an infant industry and some that were entirely new. A horde of gyps invaded the distribution side of this business. Sometimes they were aided by producers. The accuracy and fair play problem in this field was serious. It was tackled with the same vigor, but by somewhat different methods, that the Bureau two years earlier had applied against chicanery and fraud in the sale of radio securi- ties. Both the legitimate and the gyp stores were to be dealt with. Among the former was the question of ac- curacy in descriptions and trade terms applied to merchandise they had never sold before. The Bureau set about to build good examples of practice on the part of reputable, responsible retailers on the one hand while, on the other, it applied the weight of carefully gathered facts in specific cases, ag- gressively, against unscrupulous or ir- responsible vendors. Without this, the gyps were in a fair way to ruin this new business of great promise or to so injure public respect as to re- tard greatly its sound development. The Bureau lent its facts and its moral force to educational articles in news- papers and the trade press in the pro- tection of the fair name of the indus- try. It helped newspapers and other periodicals to exclude gyp practices from their columns. It aided news- papers to establish their own strict rules governing the acceptance of radio advertising. “Bait” advertising yielded when fought with persistence by the Bu- reau’s case-system. Publicity was used to acquaint consumers with tricks used to snare dollars. “Oversize” storage batteries offered as having 100 ampere hour capacity but actually containing about 50 ampere hour capacity were driven out of the trade. “Bloated” B batteries, constructed to seem of a size which they were not and offered at a price which deceptively appeared to undersell the market, were unmasked. “Bait” and “switch” tactics in the sale of tubes were continually investigated and opposed with good effect. As new developments occurred in radio sets and accessories, the Bureau worked with the trade to establish cor- rect terminology and descriptions. Ex- perience in case-investigations and group conferences in the trade led to the adoption of recommendations for accuracy practice in which the news- papers were valuable allies. As responsible organizations dis- tributing and manufacturing radio mer- chandise have increased it has been possible to draw sharper lines between the legitimate man in the field and the illegitimate. The latter has been marked and is being brought step by step into line, or is being crowded, by continuing evidence of his malpractice, into an isolated position where sooner or later he can be treated as the dis- honest parasite on legitimate business MICHIGAN must be treated. Bureau records show that approximately 650 cases were in- vestigated and corrected in the field in 1925-27. Since that time, in two years, about 250 cases were the subject of action. The greatest single evil that existed in the piano business five years ago, and it still exists but in a much less serious way, was “bait” advertising and “switching” in selling. The prac- tice was rank fraud but shrewdly veiled by subtle execution. The chief “bait” used was the player piano, at from $225 to about $325. The advertisers offered to supply “free” a floor lamp, piano bench, player rolls and cabinet. It was customary to claim a value for these low price instruments of from $500 to $700 or more. When the prospective purchaser, having relied upon the advertising, en- tered the store he found the advertis- ed player piano was, so to speak, “nailed to the wall.” It was demon- strated but was damned with faint praise or blattantly “knocked” and every effort made to divert buying in- terest to other players at much higher prices on which larger profits were made. These other instruments al- ways sounded better because the “bait” was usually left out of tune or other- wise fixed to make a poor showing. The salesman made sure that the com- parison was to the sharp disadvantage of the advertised instrument. If this selling effort failed, then perhaps a sale was made of the advertised piano and a down-payment accepted. Renewed efforts woudl be made by another salesman usually posing as “the man- ager’ who would endeavor to break the first contract by every trick and persuasive means known to the art of “sell and switch.” Few reputable firms countenanced this practice but a certain class of salesmen adhered to it in one form or another, even in honest stores. Continuing its specific investigations, the Bureau in New York used pub- licity with good effect, particularly in May, 1928, when it exposed the prac- tices of a so-called manufacturers’ ex- change which claimed to sell “direct from factory” player pianos and grand pianos having a “regular value” tre- mendously in excess of the low prices featured. One advertisement offered player pianos at $95, “regular $650.” But all that shoppers could find at the price were two very old instruments in bad physical and musical condition. The company’s selling conduct im- proved after the expose. In another instance, where low pric- ed pianos were advertised without re- vealing that they were second-hand in- struments, the Bureau’s facts were discussed with the advertiser in the office of the District Attorney. The firm’s misrepresentative practice ceas- ed, along with other practices includ- ing the misuse of famous piano names. Early in the ‘merchandise work among piano companies, one large store announced in a full page adver- tisement that it had entirely re-organ- ized and revamped the piano depart- ment of its business, which had been subject to some of the common abuses with which a part of the trade was TRADESMAN then afflicted. In a confidential state- ment it said that the Bureau was re- sponsible in substantial degree for the step that had been taken. Among other large and important companies, the Bureau also moved to obtain improved practices when neces- sary. These instances occurred dur- ing special sales to dispose of surplus stocks. The principal error ‘was the failure to state that instruments offered at bargain prices were actually used and not new instruments. It was also sometimes found that pianos listed in special sale advertisements could not always be seen in the stores. In other instances pianos were tagged with fictitious regular, or former, prices. These lapses from sound performance were, in due course, removed by the presentation of facts to the head of each company involved. Information was furnished in detail as to the meth- ods revealed by the Bureau’s shopping investigations. Expressed appreciation from the president of one large com- pany resulted, when facts submitted aided him in some necessary house cleaning. As in other fields of business, pianos have been advertised in classified col- umns of newspapers by dealers posing as private persons and such activities have been checked. — +2 >___ In view of our recent losses in wheat exports, due largely to supplies from Russia, special interest attaches to the news last week that the Dutch Farm- ers’ Co-operative Buying Association had declared a boycott against all Rus- sian products and that 30,000 tons of o,@ April 2, 193: Russian grain bound for Amsterdam and Rotterdam had been diverted to British ports. —_22>>___ Many a salesman talks a customer into a sale and then goes on and talk: him out of it. K 'e "e ‘e Pe CARDEN DENNIS KING in “THE VAGABOND KING” 6 . One Week Comm. SATURDAY, APRIL 5TH The Perfect Musical Comedy “NO, NO, NANETTE” — With — ALEXANDER GRAY BERNICE CLAIRE LOUISE FAZENDA — and — Greatest Eye, Ear and Throat Entertainment Ever Conceived. A Masterpiece of Mirth, Melody and Color! Added ‘‘Kent”’ Features “A RADIO RIOT” and “Paramount Talking News” Ends Thurs. Night, April 3 STARTING FRIDAY, APRIL 4 A NEW ART IS BORN: GRETA GARBO Talks for the First Time in the Famous O’Neill Play “ANNA CHRISTIE money for the user. paneceee Savs — “The world owes a living only to the man who earns it, hence a lot of people are getting head over heels in debt.” KVP DELICATESSEN PAPER has a wonderful earning power. The many uses and protective qualities of this sheet will actually earn If by the quality of this sheet and the service we give you, we do not earn the right to ask for your business, we have no right to expect it. KALAMAZOO VEGETABLE PARCHMENT CO. KALAMAZOO, MICHIGAN ates April 2, 1930 Chains May Even Undertake To Run the Government. Will Rogers, in Los Angeles, pre- sided over a Sousa band concert in New York last week. The radio event was staged at the expense of the Standard Oil Company. Rogers josh- ed the big mergers and the chain stores. He said in part: “T am working here for the Stand- ard Oil of Indiana. In fact, sooner or later we will all be working for ’em, or for somebody else. For the day of the guy working for himself is past. We are living in an age of mergers and combines. When your business is not doing well you combine with something and sell more stock. “But it’s one of the mental weak- nesses of the American people that if two things go together they think it must be great. They don’t know how it will be financially, but they know that the stock will go up, and that’s all they think about—never mind ‘the dividends. “We used to think that it was only things of the same nature that could combine, but now it’s liable to be the Pennsylvania Railroad and Mennen’s Borated Talcum Powder. Blue Jay Corn ‘Plasters are just as liable to go in a financial huddle with Whirlwind Motors as they are to join pedal ex- tremities with Allen’s Footease. “General Motors not only took over Chevrolet but Frigidaire Ice Boxes. Now what’s a ‘Buick car got to do with keeping the smell of onions out of the butter? What's a Cadillac got to do with keeping your milk cool? I don’t know, but Wall street does. It knows that the stock went up. General Electric can take over a tooth paste, and Wall street will turn a cartwheel in enjoyment. “Montgomery Ward has put in everything else and now I look for ’em to put in postoffices in every town in opposition to the ones the Government runs. Then where is your little fel- low going to be who has struggled along all these years trying to build up his postoffice? Heretofore he has only been troubled by the fact that the Democrats were liable to come in and dispossess him. But now the chain stores are liable to put him out of business quicker than the Democrats. They can put out their stamps and postcards by the millions, and they can even lose money on stamps in some little town where people can’t write much, but make it up in a town where people mail out a lot of stories to the movies and then get ‘em back again and then mail ’em out again to somebody else. “It just looks like the day of the little postoffice holder is over. And the little anything is over; little news- paper man, little grocer, butcher— everything. You can’t possibly live more than six miles from a chain store. They will sell you a mowing machine, Standard Oil stock, United States bonds, a farm, town lots, ice cream soda, or a house all put together like blocks. If you want meat, you don’t go to the butcher. The chain will sell it to you and throw in a radio set and a mattress. “Independent druggists might just MICHIGAN as well pack up their unpaid charge accounts and their aspirin tablets and lettuce sandwiches and quit and join the navy. For the chain will slice ham thinner than they ever could. They buy their Coca-Cola in oil tankers. They can serve your wife a case of gin and you a ford tractor, and deliver it over the counter with your apple pie. If you die, Piggly Wiggly will bury you cheaper than your local mortician. They’ve even got the poor old boot- legger on the run; they can sell Okla- homa City people Jamaica Ginger cheaper than the bootlegger can square the authorities. “And the minister’s business is not safe. Julius Rosenwald, an old friend of mine, wanted me to go in some of his chain stores and do a little fancy preaching for ’em. ‘He figured the people would buy something. before they got out if it was nothing but an Old Testament. His stores figure that they can deliver you your salvation cheaper than you can get it elsewhere, and a-better grade. ‘Big Business’ has already corralled the big preachers. “We will either be doing that or else, ‘Or else what?’ Or else not eat- ing regular. “T don’t know what's going to be done about it. One time the Govern- ment split up the Standard Oil into thirty-one parts, and in two years each one of the thirty-one was bigger than the original. So it looked like they just thrived on being split up. There is not much you can do about it unless you change human nature. Americans are the greatest people in the world to blow and want to talk and go to big things. They will g6 to the big- gest hotel, regardless of service; the biggest theater, regardless of perform- ance; the biggest funeral, regardless of whether they knew the deceased, and the biggest store to get anything, whether it’s the best or not. “Of course, I hope the politicians can fix it, for my sympathy is natural- ly with the little fellow who has struggled along all these years and given the best he could for the money. He must have given pretty good value, for none of them got rich. I don’t know what to do about it. We are not only raising too much wheat; we are raising too many people. There ain't enough jobs to go round, and there ain’t enough business to go round.” ——_2> +. ____ Retail Trade Gaining Slowly. While perhaps not exactly marking time, retail turnover during the past week did not exhibit any notable swing away from the pace of the past month or so. Milder weather has been shelp- ful in the sale of some merchandise in several sections of the country, but this improvement has been spotty and delayed. Most retailers are apparently pinning their faith on the turn of the month to pull trade out of present conditions, with the general expecta- tion that April sales will go ahead briskly. Popular price apparel and ac- cessories retain dominant leadership. ——_>+ + ___ Isn’t it as bad to speak well of an undeserving man as to speak ill of a deserving man? And it is better to do neither. TRADESMAN QUAKER BRAND PRODUCTS The quality has been re- cognized by the consuming public for many years with constantly growing popu- larity and an ever increas- ing demand. Quaker Brand Products will be continued by us and the high quality will be maintained. A few of the Many Quaker Products: Quaker Coffee Quaker Tea Quaker Spices Quaker Catsup Quaker Pickles Quaker Canned Fruits Quaker Peanut Butter Quaker Canned Vegetables LEE & CADY 4 MOVEMENTS OF MERCHANTS. Detroit—Harry D. Smith has sold his meat market at 8072 Russel street to I. N. Nagler. Grand Haven—Tom Ruiter has pur- chased the People’s sanitary market from Otto Glueck. Detroit—P. V. Zucca is the manager of the Super grocery and meat market on Woodward avenue. Detroit—The American State Bank of Detroit has increased its capital stock from $2,000,000 to $2,500,000. Carson City—George Beck and R. W. Rhoades have purchased the gro- cery and meat market of Victor Stone. Detroit—The Superior Cheese Co., 1211 25th street, has changed its name to the Vitalac Dairy Products Cor- poration. Detroit—The Lorne Plumbing & Heating Co. 641 West Congress street, has increased its capital stock from $35,000 to $70,000. Frankfort—The Frankfort Hotel Co. has been incorporated with an author- ized capital stock of $50,000, $42,500 of which has been subscribed and $20,000 paid in. Ann Arbor—The Ann Arbor Fuel & Supply Co. has been incorporated with an authorized capital stock, of $200,000, $17,500 of which has been subscribed and paid in in cash. Holland—The Ottawa Mushroom Farms, Inc., R. F. D., has been incor- porated with an authorized capital stock of $25,000, $5,000 of which has been subscribed and paid in in cash. Ann Arbor—The Ann Arbor Lum- ber & Coal Co., 635 Main street, has been incorporated with an authorized capital stock of $25,000, $12,000 of which has been subscribed and paid in. Ishpeming—The new Kirkish shoe store, in the McEncroe building, Main street, will be ready for the formal opening about the middle of the com- ing week, according to Ned Kirkish, the owner. Kalamazoo—The Imperial Beverage & Distilled Water Co., 650 East Wal- nut street, has been incorporated with an authorized capital stock of $15,000, $9,500 of which has been subscribed and paid in. Highland Park—Otto Laula & Co., 13857 Woodward avenue, has been in- corporated to deal in jewelry, etc., with an authorized capital stock of $50,000, $40,000 of which has been subscribed and paid in. Pentwater—Lee Cooper has sold his wayside stand business, known as Lakeside Kozy Kamp, to Henry Nie- tiedt, recently of Los Angeles, Cal., who will continue the business under the same style. Delton—The Delton Lumber & Coal Co., has been incorporated to conduct a wholesale and retail business with an authorized capital stock of $35,000, $25,000 of which has been subscribed and paid in in cash. Detroit—The I. Miller Salon, Inc., Fisher Bldg., has been incorporated to deal in women’s shoes, hosiery and bags, with an authorized capital stock of $10,000, all of which has been sub- scribed and paid in in cash. Highland Park—The Priscilla Shop, 16537 Woodward avenue, has been in- corporated to deal in apparel for wo- MICHIGAN men with an authorized capital stock of $5,000, all of which has been sub- scribed and $1,500 paid in in cash. Detroit — The Detroit Equipment Co., 4-136 General Motors building, has been incorporated to deal in ma- chinery as manufacturers’ agent with an authorized capital stock of $9,000, all of which has been subscribed and paid in. Caseville—Meyers & Dufty have merged their fish, etc., business into a stock company under the style of the Meyers, Dufty & Hoy Fish Co., with an authorized capital stock of $10,000, all of which has been subscribed and paid in. Ionia—The Ionia Bakery Co. has removed to its remodeled building where machinery of the most modern type has been installed. The building has been entirely rebuilt with a mod- ern plate glass front as one of its main features. Detroit—Maurice Footwear, Inc., 1601 Washington boulevard building, has been incorporated to deal in foot- wear at retail with an authorized cap- ital stock of $30,000, all of which has been subscribed and $15,000 paid in in property. Detroit—The Drug Products Corpo- ration of Michigan, 323 Insurance Ex- change building, has changed its name to the Rite-Wate Corporation and in- creased its capitalization from 100,000 shares no par value to 200,000 shares no par value. Detroit — The Progressive Service Warehouse Corporation, 812 Fox building, has been incorporated to deal in groceries, food products, etc., with an authorized capital stock of $50,000, $10,000 of which has been subscribed and paid in in cash. Detroit—Epnew, Inc., 7631 Second boulevard, been incorporated to deal in women’s ready-to-wear gar- ments with an authorized capital stock of $50,000 preferred and 1,000 shares at $20 a share, $60,000 being subscribed and $50,133.50 paid in. East Lansing—The M. S. C. Res- taurant, Inc., 213 East Grand River avenue, has been incorporated to deal in tobacco, candy and conduct a res- taurant with an authorized capital stock of $25,000, $10,000 of which has been subscribed and paid in. Lansing—The Gloor Tractor & Im- plement Co., 257 Tussing building, has been incorporated to deal in tractors, farm implements, hardware, etc., with an authorized capital stock of $10,- 000, $5,300 of which has been sub- scribed and paid in in cash. Battle Creek—The Stephen J. Dem- sey Co., 79 Harvard street, has merged its plumbing and plumbers’ supplies business into a stock company under the same style with an authorized cap- ital stock of $25,000, all of which has been subscribed and paid in. Detroit—The No-Rheum Distribut- ing Co., 1106 Book Tower, has been incorporated to manufacture and sell patent medicines with an authorized capital stock.of 50,000 shares at $1 a share, $25,510 of which has been sub- scribed and paid in in property. Grand Rapids—The Knee Heating Co., 706 Wealthy street, has merged has TRADESMAN its business into a stock company un- der the same style with an authorized capital stock of $75,000, all of which has been subscribed, $8,516.20 paid in in cash and $52,869.10 in property. Inkster—Frank Fellrath, dealer in fuel, oil, hardware, auto supplies, etc., has merged the business into a stock company under the style of F. H. Fell- rath’s Sons with an authorized capital stock of $200,000, $1,000 of which has been subscribed and paid in in cash. Wyandotte—The Down River Ice Cream Co., 1016 Vinewood street, has been incorporated to manufacture and deal in ice cream and dairy products, with an authorized capital stock of $50,000, $29,000 of which has been subscribed and $5,500 paid in in cash. Detroit—Harry Kalinsky, 8256 Grand River avenue, has merged his jewelry, silverware and optical goods business into a stock company under the style of the Harry K. Jewelry Shop, with an authorized capital stock of $6,000, $1,000 of which has been subscribed and paid if in cash. Detroit—Ernest Radke, dealer in meats and groceries at 11032 East Jef- ferson avenue, has merged the busi- ness into a stock company under the stvle of the Radke Market, with an authorized capital stock of $25,000, of which amount $11,500 has been sub- scribed and paid in. Detroit—The Toastry Corporation, 935 Dime Bank Bldg., has been incor- porated to manufacture and sell elec- trical household appliances with an authorized capital stock of $10,000 pre- ferred and 2,000 shares at $1 a share, of which amount $3,662 has been sub- scribed and paid in in cash. Mt. Clemens—The Mount Clemens Products Co., 37 Broadway, South, manufacturer and dealer in liquid malt and machinery appliances, has merged the business into a stock company un- der the same style with an authorized capital stock of $10,000, all of which has been subscribed and paid in. Detroit—Roth Bros., Inc.,- 18706 W oodward has merged its building supplies, fuel, etc., business into a stock company under the style of Roth Detroit Builders, Inc., with an authorized capital stock of 100 shares at $100 a share, $10,000 being subscribed and paid in in property. Grand Rapids—The Albert Misket Fuel Co., 1623 Grandville avenue, has merged the business into a stock com- pany under the style of the A. Misket Fuel & Lumber Co., with an author- ized capital stock of $50,000 common and $25,000 preferred, of which amount $30,000 has been subscribed and paid in in property. Ktalamazoo—Frederick H. Cooper, for twenty years connected with the carpet and rug department of the J. R. Jones’ Sons department store, has severed his connection and will engage in the floor covering business under his own name as soon as he can find a suitable location. His office where he is completing his plans is located at 457 Egleston avenue. avenue, Manufacturing Matters. Pentwater— The Lenert Aircraft Corporation has increased its capital stock from $50,000 to $100,000. April 2, 1930 *Hillsdale—The Hillsdale Manufac- turing Co., manufacturer of boys‘ pants, has increased its capital stock from $150,000 to $300,000. Detroit—The Michigan Forge & Machine 'Co., Inc., 4815 Cabot avenue, has been incorporated with an author- ized capital stock of $15,000, $9,000 of which has been subscribed and paid in in cash. Hillsdale—The Hillsdale Machine & Tool Co., Inc., 50 Short street, has been incorporated with an authorized capital stock of $25,000, all of which has been subscribed and $19,250 paid in in property. Detroit—L. G. B., Inc., General Mo- tors building, has been incorporated to manufacture and sell mechanical devices with an authorized capital stock of $7,500, all of which has been subscribed ‘and paid in in cash. Detroit—The Automobile Transport Corporation, 8-268 Gen. Motors Bldg., has been incorporated to manufacture trailers with an authorized capital stock of $200,000, $70,400 of which has been subscribed and $64,370 paid in. Detroit—The Redbon Manufactur- ing Co., 17235 Wanda avenue, has been incorporated to manufacture elec- trical and mechanical devices with an authorized capital stock of $15,000) $9,960 of which has been subscribed and paid in. Detroit—The Consumers Metal Cor- poration, 12th street and West Jeffer- son avenue, has been incorporated for smelting and handling of metals with an authorized capital stock of $100,000, $40,000 of which has been subscribed and paid in in cash. Detroit—The S 'M S Products, 289 Adelaide street, has been incorporated to manufacture and deal in accessories for engines, motor cars, etc., with an authorized capital stock of 2,500 shares at $10 a share, $1,500 of which has been subscribed and paid in in cash. Detroit — The Ken-Nite Co., 2926 West Hancock avenue, manufacturer of automobile and furniture polish has merged the business into a stock com- pany under the same style with an authorized capital stock of $15,000, all of which has been subscribed and paid in. —_+~-+<.___ Recent Mercantile Changes in Indiana. Evansville — Construction on the new building and remodeling of the old building of the Weil Packing Co., Hancock and Oakley street, will be- gin within the next few weeks, officers of the company recently announced. Cost of additions and new equipment will amount to about $50,000. Indianapolis—Martin Zinkan, prietor of a grocery and meat market here, will erect a store building on Kentucky avenue, and will move his market there when same has been completed. Bloomington—Ray F. Blakely has sold his grocery and meat market on South Dunn street to Orville Minkes. Indianapolis—The Standard Co. has opened a grocery and meat market on 13th street. Terre Haute—A meat department has been added to the grocery busi- ness of Floyd Webster. New Albany—C. J. Scheuler has opened the State Street Meat Market. pro- 3 t April 2, 1930 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples. Sugar—The market is higher than a week ago. Jobbers hold cane granulated at 5.75 and beet granulated at 5.45. Tea—An outstanding development in the tea market is the announcement that the Dutch tea growers have be- gun to carry out the plans of reducing output in Java and Sumatra for 1930. That the Dutch growers would act in concert with the British growers has for a long time been a_ subject of speculation. Although some question- ed the immediate effects that this would have upon the world markets, opinion here seems pretty general that it would at least avert a decline. Grow- ing scarcity of the black teas, mainly Ceylon, Indian and Java, continued to hold the local market in a firm posi- tion. The London market last week on Ceylon, Indians and Javas was higher with more activity developing. Colombo, as evinced in cables received within the trade, is strong on common teas, but slightly easier on good and medium teas, owing to a deterioration in quality. Canned Vegetables — This week’s business shows no material improve- ment over that of the previous week, according to local brokers and whole- sale grocers, and the general market situation, while not registering any further depression, is on the whole unaltered. Prices remained easy in some lines; certain vegetables being obtainable at concessions, but in the main a fairly steady undertone pre- vails. Canned Fish—Fish packs are devoid of important feature. Maine sardines give promise of better movement and price condition on the decision of can- ners to go through with the advertis- ing plan they have lately been con- sidering. Local demand for sardines is slow and prices were unchanged. Dried Fruits—The Coast packers revised their list prices downward a couple of cents or so last Saturday, thereby breaking the agreement they had previously made toward a stabil- ization of the market. However, this was expected by most of the trade here, and so it did not come as a sur- prise. The local market for prunes, while exhibiting a rather easy ten- dency, does not decline further in spite of continued hand-to-mouth buy- ing. Apricots and peaches show a reasonable amount of steadiness on an underlying strong market condition, and gradually increasing movement into retail outlets. Raisins are mov- ing in a sluggish manner. Although Coast raisin factors are still speaking of the market outlook as favorable, activities among brokers and jobbers in this part of the country offer little encouragement for the future. The Coast and spot markets have not re- cently changed much, and easiness re- mains the chief note. Salt .Fish—A little better enquiry for all sorts of salt and cured fish is reported by local dealers this week. Salt mackerel is moving a little more freely, and salt herring appears to be cleaning up satisfactorily. The mar- ket remains steady as to prices, and there are no alterations of any im- 10 points | portance. From the primary markets it is indicated that stocks on hand are about normal for the time of year. Available supplies here are generally not overabundant, and the trade seems optimistic regarding the near future. Nuts—Movement of walnuts, al- monds and filberts is in rather limited quantities. Walnuts are better than most items, and the market shows a steadier tone. Filberts are in good statistical position and prices are main- tained. Almonds are not being sought freely and ‘weakness is apparent. Special prices to the Easter trade are being issued on all nuts in the shell. Brazils are held with a fair degree of confidence. The latest reports on the 1930 crop of Brazils indicates a pro- duction of something less than 20,000 tons—considerably less than two- thirds of estimates made for the 1929 crop at this time last year. Among the shelled nuts quiet also prevails. Walnut meats are offered at various prices. Pickles—The pickle trade is very dull this week. The spot market has not changed materially, however. Con- sumer demand appears to have fallen off considerably this year. Pickle manufacturers in the ‘Central West, on the other hand, report a steady vol- ume of business, some telling of an increase over the same period last year. Sweet pickles, they report, have been moving particularly well. Ac- cording to Government reports, the acreage for pickles grown for market trade by truck gardeners will be great- ly increased this year. Rice—There is no interest in any particular variety. Jobbers report a moderate demand and evidentl,y re- cent special sales have provided con- sumers with sufficient rice for the time being. Sauerkraut—Demand for sauerkraut especially in bulk, continues fair, al- though the presence of the Lenten season has slowed up sales to some extent. In canned kraut, manufac- turers report a moderate business for the time of year, and it is expected that the spring trade will be heavy because stocks in jobbers’ hands and distributors in general, are light. ———_> ++ Review of the Produce Market. Apples—Kent Storage Co. quotes as follows: Baldwins No. f 2222220 $2.25 Baldwins, Commercial ~--------- 1.35 Jonathans, No. F202) 222 229 Jonathans, Commercial ~_-___-- 1.35 Spys, A grade, 2% in. min. ~--~ 2.75 Spys, ‘Commercial grade, 2% in.-- 1.50 Dehewus, Ag 28 2.75 Cooking apples, any variety ---- 1.00 Sutton, Beauty 225.02 2 1.75 Artichokes—Calif. command $4.75 per crate and $1 per doz. Asparagus—$5.75 per crate or 50c for 2 lb. bunch. Bagas—$1.25 for 50 Ib. sack. Bananas—5'4c per Ib. Beets—$1.60 per bu. for old; 90c per doz. bunches for new from Texas. Brussels Sprouts—35c per qt. Butter—Jobbers hold 1 Ib. plain wrapper prints at 39c and 65 Ib. tubs at 38%4c for extras and 37%c for firsts. Cabbage—New red commands 10c per Ib.; new white stock from Texas is selling at $6.75 per crate of 90 Ibs. Carrots—75c per doz. bunches or $3 per crate for Calif. grown; $1.25 per bu. for home grown. Cauliflower —$2.50 per crate for Calif. ‘Crates hold 9, 10, 11 or 12. Celery—Florida stock, $4.25 for either 4s or 5s. Bunch stock, 75@85c. Cocoanuts—90c per doz. or $6.50 per bag. Cucumbers—$2.25 per doz. for Il. grown hot house. Dried Beans—Michigan jobbers are quoting as follows: G. i Pea Beans 2... $5.25 Light Red Kidney _._._.._____ 6.00 Dark ‘Red Kidney _-_..__ 6.50 Eggs—Local dealers pay 23c for strictly fresh. Egg Plant—$2.25 per doz. Grape Fruit—Extra fancy Florida stock sell as follows: NG SG $3.75 NGUEG SU 5.00 ING An ee 5.50 NGG | Ee 6.25 ING: 70) 7.00 NO: SQ 7.00 ING: OG See 6.50 Choice, 50c per box less. Green Onions — Shallots, 9c per doz. Green Peas—$5 per bu. for Calif. grown. Lemons—The price this week is as follows: S00 Sumkist 2 900 $6.75 300) Samkist 2250. 0 6.75 S00 Red Bar 2 2b 2 6.00 300 Nea Balbo .2 5.50 Lettuce—In good demand on the following basis: Imperial Valley, 4s, per crate ----$4.25 Imperial Valley, 5s, per crate ---- 4.25 Hot house grown, leaf, per Ib. -- 09c Limes—$1.50 per box. Mushrooms—65c per Ib. Mustard Greens — $2 per bu. for Texas. Oranges—Fancy Sunkst Navels are being offered this week on the following basis: California 100 eee $5.25 126 6.50 PS 7.50 VO 8.25 2) 9.00 2G 9.25 Be ee 8.50 Oe 8.50 So a 8.50 Floridas are held as follows: BOQ ee $4.50 AO 5.25 SQ eee 6.25 Ge 6.75 CU 7.00 Oe 7.00 [7c ee 7.00 Onions—Home grown yellow, $2.50 per 100 Ib. sack; white, $2.25; Spanish, $2.50 per crate. Parsley—50c per doz. bunches. Peppers—Green, 75c per dozen for California. Pineapples—Cubans have just come in. They command $4.50@5 per box for any size. Potatoes—Home grown, $1.65 per bu. on the Grand Rapids public mar- ket; county buyers are mostly paying $1.40; Idaho stock, $4 per 100 1b. bag; Idaho bakers command $4.25 per box of 60 to 70; new potatoes from Florida command $5.25 per bu. Poultry—Wilson & Company pay as follows: Fleavy fowls 200.2 26c Dieht fowls 0) 22c Pieht broilers ..2.0...0 18c Old Voms 20 20c VYoune Poms 2 ade Flen Pimkeys 2.2202 20¢ Radishes—60c per doz. bunches of hot house. Spinach—$1.10 per bu. Strawberries—25@28c per pint for Florida. Sweet Potatoes—$2.50 per bu. for kiln dried Jerseys. Tomatoes—$1.15 for 6 basket crate; $3.25 for three crates. Turnips—$1.40 per bu. for old; new, $1 per doz. bunches. Veal Calves — Wilson & Company pay as follows: Maney (0 17¢ Good 2 14c Medi 92. llc Poor 8 10c —_—_> >. Action at Last on A. & P. Crooks. For many months the City Sealer has been a law unto him- self, so far as lack of action on his part in prosecuting chain stores is concerned. Instances of short weight have been brought to his attention, but he has taken the -_law into his own hands and for- given the offenses on the promise of doing better. This naturally gave ground for the opinion that it would be impossible to get ac- tion in flagrant violations of this character. This condition is now dispelled by the action of the City Sealer in lodging a complaint against Joseph L. Peet, manager of the A. & P. store at 429 Jefferson avenue. One package of sugar sold a woman customer for ten pounds was found to contain only nine pounds. The City Sealer found three other short weight packages on the counter of the store and thereupon haled Peet into Police Court. Judge Hess heard the testimony, pro and con, and fined the criminal $75 and costs, which he paid. Of course, he will be relieved from duty on Jefferson avenue and placed in charge of an A. & P. store in another part of the city or in a nearby town. In reporting the circumstance the Herald proved to be a real newspaper, but the Press—true to form—showed its subservience to the chain store crooks by omitting all reference of the A. & P. in mentioning the matter. Judge Hess is to be commend- ed for handling the case without gloves and dealing out a fine which will make the A. & P. sit up and take notice. Perhaps the City Sealer will also cease to usurp the duties of judge and jury hereafter and con- fine his operations to reporting cases of violation which he dis- covers or which are brought to his attention to the proper officers. 6 MICHIGAN TRADESMAN April 2, 1930 BOOMERANG ADVERTISING. Chain Stores Afford a Horrible Ex- ample of Bad Publicity. Advertising can make a success of a business or advertising can put a business irretrievably on the rocks. Someone has been quoted as saying, “All advertising is good advertising.” Don’t pin any faith to that slogan or you may have the same experience the chain stores are running up against right now. After many years of intensive an- alytical research and broad study of the question of advertising I have come to view the matter much as the law- yers view the statutes. “Laws are made to be broken.” Do You Check Your Advertising? If you advertise in several newspa- pers how do you know which one pro- duces the best results? whether they all justify the expense? It’s a good thing to test your news- paper results at least once a year. One way is to advertise the same item in all papers simultaneously offering a low price on condition that the coupon in the advertisement is brought to the store. You can devise other tests just as efficient with a little thought. The important thing is to make some test that will show what you are getting for your advertising dollars. Do you know’ April 2, 1930 MICHIGAN TRADESMAN PEACE MINDEDNESS. It Is the Only Basis. For World Peace. When the kaiser’s war ended, many believed that the world had learned its most needed lesson and that peace had come to stay. Others saw in the conditions and mental attitudes then prevailing an opportunity to formulate plans to ensure peace. And so by pledges, by agreements, by covenants, by compacts and by leagues they sought to bind the peoples of the world to maintain peace. For a dozen years these measures have been pro- claimed and continuous efforts put forth to bring about the desired end. Debate, dissention, discord, contest, strife, accusation and condemnation between nations, parties, classes and individuals have been the outstanding features of these efforts to promote peace. It seems a war to end war, but happily not one of blood, physical suffering and death. Wars have oc- curred; wars are still going on and the peaceful peoples must needs succor the living victims wherever possible to reach them. Amicable relations between nations have little assurance of permanency. Every incident of ‘friendly relations between nations is hailed as the sun- rise, only to be soon obscured by por- tent of storm. But not for one mo- ment has endeavor ceased. All lovers of peace are seeking for efficient rem- edies for the malady of war. It is en- couraging to know that the search has not been abandoned as unattainable. For long we have felt that many of those earnestly advocating this or that measure for world peace have flung this challenge at the individual citizen: “Are you for peace or war?” If we answer “For peace,” then we are told that it is our duty to endorse and strive for the propoged line of endeavor which that particular writer or speaker advocates. If we do not promptly as- sent, we are liable to be termed, “mili- tarists,”’ as are all who stand for pre- paredness and the maintenance of de- fensive measures. To some of the latter all peace ad- vocateg are “pacifists.” Neither of these parties seem considerate enough to grant that the other may be composed largely of earnest patriots. Hurling epithets at each other convinces no one of error. Out of all this turmoil of discussion, of attempts and failures, of hopes and digappointments, of trying first one thing and them another, there has come a settled conviction that there must be a sure foundation for peace; that promises, agreements or cove- nants are no more than a superstruc- ture which must rest on a permanent foundation. That foundation is char- acter—the established character of each nation as a whole, composed of indi- vidual units and of a preponderating proportion of the nations of the world. Thus may world peace be assured. The goal to be sought is peace- mindedness of the world in general. No matter what may have been or may yet be accomplished by international agreement we should inaugurate a campaign of education to promote peace mindedness. At first thought this seems the most stupendous work ever undertaken. As regards the world it may be, but when we consider our own country we realize that great progress has already been made in this direction. We are a peace-loving people; we do not seek war; we never have. Wars have been forced upon us, and, with the possible exception of the Spanish-American, we have been sadly unprepared. We are told that the first step in this campaign of education toward peace-mindedness is the revision of our school histories, so that they shall no more. glorify war. All my life I have tried to train my- self to never be taken by surprise, so as to be able to meet emergencies in full possession of my faculties. This implication that our histories have all along been glorifying war is at least unexpected. The surprise is that, if true, I had never discovered it. In my twelfth year I read all or nearly all of Abbott’s History of the Civil War—about 1,200 large pages. Before I had read a large book, The Life of Washington, and the Life and Exploration of General Fremont. I read the History of the Franco-Prus- sian war, and all my life I have read about war. I will not admit that all this reading ever affected me for ill. I do know that it hag strengthened my patriotism; it has given me a realiza- tion of the necessity of defensive meas- ures, including military training of youth as well as armament. I shall not take time to investigate school text books to see if this charge of gloryfying war is well founded or not, for I believe the term “glorifying was’ is mistakenly used. Our _ his- tories have glorified patriotism, sacri- fice, devotion, steadfastness, heroism, courage, tenderness, sympathy for the wounded and stricken, whether friend or foe. From the age of five un until the present, I have known the “boys in blue” who came back from the South. I have never known one who gave evidence of having been brutalized by army service. Now and then one had acquired the habit of drinking because of surroundings, such as are not tol- erated in the vicinity of an American army to-day. I fear some of these ad- vocates of peace mindedness would ex- clude from youth all reading which would promote those patriotic quali- ties enumerated in the preceding para- graph. I wish that every youth might read a true history of the recent war, as much as could be included iu 4,000 or 5,000 pages. Histories should not foster race ha- tred; should not influence youth to re- gard any nation or people as enemies- because of conflicts between former generations. National characteristics may not change, but attitudes may, as rulers, leaders or parties dominate government policies. So we must not think that changed attitudes indicate changed hearts. The charge of glorying war has (Continued on page 31) COYE AWNINGS will make your store more 41 YY, Attractive and Comfortable. A aie fe CHAS. A. COYE, INC. Grand Rapids, Michigan Phone or write for Estimates. No obligation. ou are never alone if you have an Extension Telephone in your bedroom ee ta It is a safeguard in sickness, fire, or other emergency. You can make or answer calls quickly without leaving the room. GQ, The cost is only a few cents a day. A small service connection charge applies. cAn Extension Telephone: 1. Saves steps 3. Promotes comfort 2. Is aconvenience 4. Insures privacy 5. Is a safeguard CALL THE TELEPHONE BUSINESS OFFICE 5 MICHIGAN BELL TELEPHONE CO. Always Sell LILY WHITE FLOUR “‘The Flour the best cooks use.”” Also our high quality specialties Rowena Yes Ma'am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. SOME GAINS NOTED. An upturn finally in employment and the first gain in six weeks in com- modity prices were two of the chief developments last week that lend a more cheerful aspect to what is still a subnormal condition in business and industry. In addition there was a shade of increase in steel operations and building contract awards closed still further the wide gap which existed earlier in the month between the fig- ures for this and last year. The de- crease in the contract average for the month has been cut to 6 per cent., as against the 30 per cent. decline regis- tered in the first week. The quarter has closed, therefore, at a somewhat better business level than was hoped for not long ago, but decidedly under what some evidences of activity in January seemed to prom- ise. The situation is spotty and the outlook indefinite. The chief hopes of improvement are based on the fact that sooner or later curtailed needs must be satisfied and on the gain in demand which should be brought about through the lower prices now possible after the decline in commodities. But purchasing power is still subnormal through unemployment, and _ conse- quently the factors described cannot become fully operative. With the “open” season here, the point of chief interest to business ob- servers will be the outcome of con- struction forecasts. This and the course of commodity prices, influenced no doubt by easier money rates, will be watched closely for the effect on employment and the response of buy- ers which may reduce the hesitation that has held down operations. A FLEXIBLE TARIFF. A good deal of emphasis has been placed on the chances the flexible pro- visions in the Senate tariff bill stand of getting through the coming confer- ences between the committees of the two houses. Recalling the original argument for the adoption of these provisions, the wonder is that there was any basis offered for their retention. They were put in the 1922 act to meet criticism of the heavy increases and to cope with fluctuating currencies abroad. Little attention has heen given to the passing of the emergency that created the flexible tariff. The argu- ment and discussion have centered on who is to fiex it in the future. The case made for the President is weak on all the grounds offered, if past ex- perience is to serve as a guide to the future. There would be just as much speed made with Congress in com- mand of changing the rates, and there would be the highly desirable feature of having each plea for higher or lower duty put properly before the public. The plan suggested during the week to have the Executive order duty changes under the flexible section when Congress is not in session, but making such changes subject to ap- proval by Congress, seems a fair com- promise, if any is necessary. But by placing the flexible tariff authority where it belongs—with Congress— there is an opportunity to correct some MICHIGAN of the grievous errors now in the bill. And consideration of only one com- modity at a time, as the Senate pro- poses, should greatly curtail the ne- farious log-rolling responsible for out- rageous rates now condemned. NEW USE FOR BEARDS. There was a time when a beard was a mark of distinction and side whiskers were a facial appendage which excited general admiration. But times have changed. Inspired by the efficiency of the clean-shaven American business man a great revolt against the beard has apparently swept the world. From Hungary and from Lithuania we learn that this feeling is so strong that to grow one has become a strike weapon, the explanation being that public sym- pathy can in no way be so easily aroused as by having presented to it the lamentable appearance of hirsute- ness. In Lithuania it is the postal em- ployees who have thrown away their razors as a gesture of defiance in their struggle for higher wages. They are confident that when the public dis- covers its mail being delivered by men with shaggy, unkempt beards it will be so moved that the postal authorities will have to act. Whiskers, which might once have been exhibited with pride, now become a reproach. One other degrading step has been consid- ered. If beards do not convince the Lithuanian authorities that something must be done, the postal employes threaten to forswear soap. At the same time 6,000 Hungarian farmers have solemnly undertaken not to shave until the government grants them lower tax rates. They are onion growers and cannot find a market for their products. This is their form of protest. What could be more logical than to grow a beard when you can’t sell onions? FAILURE TESTS FAVORED. The suggestion made by the Trades- man last week that those who fail in business be required to pass tests on elementary trade practice before again receiving credit for another start ap- pears to have been received with favor in different quarters. Some have view- ed it as a large task, and yet even brief study will show that a simple catechism of correct practice might be drawn up for all retailers and in turn for wholesalers and producers. The fundamentals in these three branches are the same, and a knowledge of the fundamentals would be enough to save many a so-called business man who is now on the edge of failure. Credit agencies and organizations have long had an opportunity to in- troduce such a plan, but mounting bankruptcy totals should impel them and other trade bodies to make a start on it. The scheme might very well be extended to take in all cred- itors and to establish a class of “pre- ferred risks” for those who can dem- onstrate that they are using proper control methods in their enterprises. In credit lines, as in discount terms, one is struck by the mechanical meth- ods employed. Customers are lumped together—the good with the bad. The TRADESMAN good customer may get some “breaks,” but he is often paying for the other’s mistakes, ignorance or trickery. He is like the careful motorist who must suf- fer a high rate of insurance to cover the accidents of the reckless. Sooner or later he should rebel and demand “preferred” treatment. DRY GOODS CONDITIONS. Not much headway was made to- ward closing the gap between trade figures now and a year ago and the month will run well behind the March, 1929, volume. This has been expected because of the late Easter this year, but nevertheless sales have dropped a little more than it was hoped would be the case. Weather conditions are blamed largely for this result, although other influences have been present also. Special stimulation of consumer buy- ing is required and retailers believe their intensive promotion efforts will not bear full fruit until Ezster buying starts up in an active way. This is looked for, starting this week. In addition to the recognized handi- caps under which trade is laboring at present, there are some other difficul- ties of no small importance. Style changes have brought a variety in de- signs which make for uncertain mer- chandising. Then, again, general and specific conditions have mixed up the values attached to price and quality appeals. Consumer response must be tested in all these matters and the process is not always a quick one— although it is more than ever essential in the circumstances. The wholesale merchandise markets have been reflecting all too accurately the slowness in retail trade, although orders have picked up somewhat. How- ever, since the stores appear to be well supplied on seasonal needs, the re- ordering movement has yet to develop in volume. In most lines it is felt that post-Easter activity will perhaps make up for the recent lull. RECOVERY MARKING TIME. Further price dipping in important commodities continues to keep general business and industry in an unsettled state, and factual evidence that lead- ing lines of manufacturing are making only slow progress in recovery also affects sentiment. The most hopeful information provided by business re- ports comes from the building in- dustry, where the sag has been par- tially reduced. Due to a gain late in the month, the February total of con- tract awards fell only 12 per cent. un- der the same month last year. More favoarble weather conditions for out- door work are expected to help this important activity and permit more action on the program laid down to push up employment. The steel business, on the other hand, is drooping a little after its re- cent spurt. For one thing, the expan- sion of automobile output has been slow. Pyoduction for the first two months of the year has been 30 per cent. under the same -period in 1929, and the sales outlook remains clouded. Other industries also present a spotty appearance, with most anxiety center- April 2, 1930 ing on prospects in the agricultural and export fields. While business failures in this de- pression cycle were less last month than the peak reached in January, they were 15 per cent. in number and 50 per cent. in liabilities over the returns .for February, 1929, with the manufac- turing groups showing the most sizable increases. ACROSS THE OCEAN BY AIR. It may still be some time before a transatlantic dirigible line begins to operate upon a regular schedule, but from the list of industrial and financial organizations now prepared to back Dr. Hugo Eckener’s plans it would seem to be a development well within the bounds of probability. It is even supported by the United Aircraft and Transport Corporation, a fact which invites the interpretation that the avia- tion interests are convinced that the dirigible rather than the airplane is the logical vehicle for transoceanic traffic. Dr. Eckener declares that, having achieved moral successes in dirigible flying over a long period of time, he is now ready to go “into the field of ac- tual accomplishment.” The company for which he has worked so strenu- ously has been formed, its capital sub- scribed and by the end of the year its preliminary studies will have been com- pleted. All that we still await is an an- nouncement of when the transatlantic service will begin, but in the mean- time the Graf Zeppelin may be ex- pected to reappear within a few months as striking proof of the feasibility of Dr. Eckener’s project. cece ee gaa MARCH MADNESS. Many who have looked apprehensive- ly at their coal bins since spring blew in with a fur coat around her shoulders had further palpitations. when the re- port came in that ten inches of snow blanketed the Middle West. All of which drives home the truth that spring is a mysterious creature. If the Mississippi Valley succeeds in shouldering its left-over winter this way, crocuses and lilac buds may lose heart. If the friendly waters of Lake Michigan can block such a drive—and it is entirely possible—next week may see shirtsleeves and sunshades. But what a brave prophet would he be who would venture to forecast whether April will blow hot or cold! May is a maiden garlanded with flowers. But ’twixt March and May lie thirty days. So for four more weeks we must go on sneezing and freezing, sweltering in overcoats and shivering in shirtsleves, and all the while buying garden seeds, dosing ourselves with the modern equivalent of sulphur and mo- lasses, and assuring ourselves that spring is really here. cir ae A salesman must use his head. He should know when to stop talking and get out. Some of the prejudice with which salesmen are regarded is due to their habit of overstaying. If the Prospect knows definitely what he wants and what he does not want and makes that clear, then the salesman has no right to impose further on his time, ee ee ee April 2, 1930 MICHIGAN TRADESMAN OUT AROUND. Things Seen and Heard on a Week End Trip. The usual Saturday Out Around last week was stretched out to cover five days which enabled the writer and his better half to visit Washington, which the writer had not seen since 1911—nineteen years ago. Many chang- es have, of course, taken place. in the City of Magnificent Distances in the meantime. Many new public buildings, monuments, statues and bridges have been created and the city has nearly doubled in size. It now claims 450,000 population, two-thirds white and one- third colored. Our first call was on Senator Van- denberg, who said he was nearly a physical and mental wreck because of the action of the Senate in holding eleven hour sessions for ninety suc- cessive days, not including Sundays, in considering the tariff bill, now in the hands of the House, and which will probably be sent to a conference com- mittee. Senator Vandenberg has re- cently removed his office in the Sen- ate office building from 333 to 447, where he is surrounded with a work- ing force about as large as the Grand Rapids Herald editorial force was when he went to work on that paper as a reporter about thirty years ago. I think he is one of the hardest working men in the Senate and that he will prove to be one of the most valuable inen any State ever sent to the Senate. We entered the gallery of the House, which was in session with. Nick Long- worth as presiding officer, with only about fifty members present. True to form, Representative Mapes was one of the faithful few. He came out in the corridor to greet us and volunteer- ed the information that he expected to run for Congress again next fall. He may have an opponent to contest the honor of election, but if such a person puts in an appearance he will make a mighty poor showing at the polls. The people know a faithful public servant when they find him and they almost invariably clamp on to him with a tenacious grip. A visit to the National Museum was made with a two-fold object in view —Mrs. Stowe wanted to see the aero- plane in which Lindbergh made his forever memorable flight to Paris and I wanted to see the horse on which Phil Sheridan made his historic ride to Winchester, “forty miles away.” Both were abundantly satisfied. Lind- bergh’s airship is elevated over the heads of callers in the main thorough- fare, only a few feet from the front entrance. It looked to me as though ninety-nine out of every hundred who visited the Museum sought to glimpse the Lindbergh reminder first of all. I was interested in the Sheridan horse because it was presented to him by the ladies of Grand Rapids. The old Michigan 2nd cavalry, which was composed largely of men from Grand Rapids and vicinity, made a very poor record in the engagements they par- ticipated in at the beginning of their military career. The reason for this was that the several commanders of the regiment were citizen soldiers who did not know how to properly drill their men to make their work effec- tive. In this emergency Gen. R. M. Alger—Private Alger at that time— induced Gov. Blair (much against his wishes) to appoint Sheridan colonel of the regiment. Blair’s objection to Sheridan was not personal. He did not like West Pointers and believed the war should be won by citizen sol- diers, commanded by citizen officers. On receiving the appointment, Sheri- dan drilled the men under him almost constantly for three months, so that in the first engagement they took part they swept everything before them. Grand Rapids was wild with excite- ment over the good news and the ladies of the little city—it was little in those days—raised a fund sufficient to buy a Morgan horse from the breed- ers near Stanton and sent it to Col. Sheridan. This horse was his chief standby all during the war and eventu- ally made the ride which rendered both man and horse forever famous. The horse died while Sheridan was located at Governor’s Island and was prompt- ly prepared for permanent preserva- tion. About ten years ago the Com- mandant at Governor’s Island came to the conclusion that the horse should be transferred to the National Museum, which was done. He is to be kept’in a glass enclosure hereafter, so as to preserve the animal from the indignity of having his main and tail removed, hair by hair, by persons ambitious to own a small relic of the famous ani- mal. I took the liberty of calling on the manager of the Museum, Mr. W. DeC. Ravenal, who stated he was glad to obtain the early history of the horse, so he can embody it in printed form to place on the glass case which will soon enclose this most valuable relic of the civil war. The facts regarding the purchase and presentation of this horse were brought out at the meeting of the Army of the Cumberland, held in Grand Rapids about fifty years ago. General Sheridan was President of the society at that time. He personally presided at all of the meetings of the society which were held in Grand Rap- ids that week and confirmed all that was said about the event from the stage of Powers’ opera house. Another incident was brought out at the convention which I think I will relate here. The official banquet was held in Luce’s hall, where the Her- polsheimer store is now located. It was $10 per plate. It was furnished by Kinsley, the famous Chicago cater- er of that day. It was the first mili- tary banquet ever served in this coun- try without wine. When a major gen- eral from Pennsylvania was called upon to speak, he arose, surveyed the tables with a significant glance and said: “I heard much discussion in the convention to-day regarding the origin of the Army of the Cumberland. This banquet solves the problem. The Army of the Cumberland originated at Coldwater and has come back home.” A visit to Mount Vernon disclosed many additions and improvements for the pleasure of the public since my last inspection nineteen years ago. The bed on which Washington died is now in evidence. A new building has been erected for the proper display of Wash- ington relics. The exhibition is not so complete as the Washington dis- play at Morristown, N. J., which is carefully cherished by the ladies of New Jersey. It is located in a house where Washington spent two winters, containing a stairway on which the historic quarrel of Washington and Alexander Hamilton took place. This collection includes the actual garments which George and Martha Washington wore on the occasion of Washington’s first inauguration. The museum is well wosth a trip out on the Lacka- wana from New York by anyone who seeks information on the customs and costumes of the latter days of the eighteenth century. My visit to Mount Vernon recalled an incident which I witnessed at Washington’s tomb on the occasion of my previous visit to that famous place in the spring of 1911. A high official of the Chinese empire visited Mount Vernon under the guidance of officers of the State Department at Washing- ton. The bars were removed and the party was admitted to the tomb. The Chinese statesman quietly dropped on his knees and uttered an appeal to the spirit of Washington which was trans- lated by a Washington daily paper the next day as follows: “Washington, come back. Come back quick. Come back to China. China needs you.” The beautiful Robert E. Lee home, which became a part of Arlington cemetery by the purchase of 1864, is being completely repaired by the Gov- ernment. I was told that the furni- ture which was taken from the home by relatives of the Lee family when the building passed into the hands of Uncle Sam will all be restored to the residence, making it a relic second only to Mount Vernon in point of in- terest to the general public. We visited the graves of ex-Presi- dent Taft, Gen. Phil Sheridan, Gen. Phil Kearney and L’Enfant. The lo- cation of the Taft interment was se- lected by himself some months before his death. L’Enfant’s grave, which is directly in front of the Lee home- stead, was of especial interest to me because I happened to be in Arlington cemetery when the remains were brought in from an obscure grave in Maryland and re-interred with high military honors at their present rest- ing place, directly in front of the most wonderful amphitheater in which pa- triotic meetings are held. I am told that when L’Enfant was summoned to Washington to lay out the city, he walked most of the dis- tance from Baltimore to Washington, and put up at a little hotel in Georgetown, where he remained until his plans were completely finished. The hotel is still in existence and is an object of veneration by those who realize the wonderful service L’ Enfant gave this country in laying out our National Capital along lines which have made it the most beautiful city in the world. I was told there is a bill now before Congress to provide a suitable monu- ment for L’Enfant. Considering the shabby manner in which he was treat- ed by Washington, who discharged him from the: Government service be- cause of a slight difference of opinion between him and the first President of the Republic over the sale of lots— in which controversy he was right and Washington was wrong—and_ also considering ‘that he was never paid a cent by the United States for a ser- vice which was worth millions of dol- lars to this country, his memory cer- tainly should receive belated recogni- tion more than a hundred years after the service was rendered under such disadvantageous circumstances. A visit to Grand Falls, fifteen miles up the Potomac, is now one of the great natural attractions offered Wash- ington visitors. It is well worth seeing. The new bridge over the Potomac now under construction, connecting the Lincoln Memorial with the Lee man- sion and Arligton cemetery, will be completed in 1933 and dedicated on the 200th anniversary of Washington's birth. It will cost $17,000,000. The Lincoln Memorial cost nearly $2,500,000. of American materials, mostly marble It is constructed entirely from Vermont, Georgia and Tennes- see. The lighting over the gigantic marble representation of the Great Emancipator has been improved so that the shadow which originally fell across the face of the statue has been Facing North toward the Washington monument and with the removed. new bridge in the South leading to the Lee mansion, these three great figures of American history are close- ly interwoven. In driving through Rock Creek Park it struck me that that remarkable breathing place had been considerably expanded since I saw it last, nineteen years ago. The commanding figure of Hon. T. J. O’Brien has been much in evidence at the Mayflower Hotel for several days. He is on his way home from Palm Beach where he spent several months. He recently received a cable- gram from his daughter in Rome stat- ing that Mr. Chilton had been trans- ferred from English Minister to the Holy See to Minister to Chile. Mr. Chilton has proceeded directly to Chile to take up the duties of his new posi- tion. Mrs. Chilton and the children will spend the summer with Mr. O’Brien in Grand Rapids. Noyes L. Avery and party reached the Mayflower Hotel Friday evening, having driven through from Grand Rapids in four days, encountering 10 severe snow storms about two-thirds of the distance. The trip from Detroit to Washing- ton and return was made via the Baltimore & Ohio—a new route for us. Previously we had used the Red Arrow on the Pennsylvania, but the B. & O. is good enough for us here- after. The service is superior in many respects to that of the Pennsylvania. Creature comforts which are not in evidence on the Pennsylvania are handed the patrons of the B. & O. in unstinted measure. Especially is this true of the service on the B. & O. diners, which is superb. The scenic beauties for 150 miles through Mary- land and West Virginia are unsur- passed by anything on the other route. After engaging an automobilist to stay by us all day Friday and Satur- day I was delighted to learn that he was a Michigan man, born in Grand Ledge and educated in Lansing. His father, Bert W. Kennedy, has been on the official staff of the House of Representatives for over forty years, starting as page. He was subsequent- ly made doorkeeper and is now head doorkeeper. The son’s name is War- ren Hooker Kennedy. He is a pro- fessional entertainer at clubs and ban- quets. He has lived in Washington eleven years and has a broad and com- prehensive knowledge of the city and environs and is a dependable guide and automobile driver. To anyone who visits the National Capital, I can recommend Hook Kennedy, 1466 Columbia Road. He charges no more than a regular automobile driver and makes no charge for the accurate in- formation he imparts regarding the places visited. Because he “knows the ropes,” he can secure admission to many places of interest which are closed to the ordinary visitor. E. A. Stowe. > Riding Habits Demand Perfection in Details. A well-fitted riding habit is only the first step toward emartness in the sad- dle: In no other branch of sport is perfection of detail so important, whether one follow the hounds, show in the ring, or simply canter through country lanes or park bridle paths. For resort and country wear the soft felt hat, with round crown and brim which may be turned up or down at a becoming angle, is the most pop- ular. It is smart now to match the hat to the coat and wear contrasting shirt and breeches. With the formal habit the bowler is the thing, and sev- eral exclusive sports shops are show- ing the tricorne and the topper in black hatter’s plush for one who wishes to be really dashing. Although some women prefer the silk shirt, the shirt of English broad- cloth is more generally worn, in white, tan or soft green or blue, with man- nish turn-down collar. Ties show a tendency toward sporting designs of horse or dog heads, although polka dots, stripes or plain colors continue to appeal to the more conservative. Striped scarfs, after the Chanel man- ner, in wool kasha or tricot, are worn MICHIGAN with one’s topcoat. The furthest north in sports designs for scarfs is reached by a silk square in brown, printed with a hunting pack in full cry. Boots in black or tan are preferably custom made, and there is a neat lit- tle gadget which enables one to pull the tightest and most perfectly fitted boot over one’s breeches without catch- ing on and ripping off the buttons. Small English crops with ivory knobs or slender dogs’ heads for handles are shown, as well as crops with more realistic painted heads of dog or horse, or silver-knob handles. —_+->____ Cap Sleeve Sweaters Sell Well. Business in knitted sports wear has been holding up well, with producers expecting a pre-Easter spurt in orders during the weeks directly ahead. The cap sleeve sweater is proving an out- standing item, selling much_ better than was anticipated earlier in the sea- son. Knitted ensembles in the medium and popular price ranges are also do- ing well. Slipover sweaters to be worn with separate blouses and skirts are in good demand, in line with the strong increase in consumer favor for blouses this season. Blues are sought in colors, with tans and white also wanted. Boucle yarn effects dominate. ————_—a————___ Rug Purchase Led To Rumor. The purchase by several big oper- ators of approximately $150,000 werth of merchandise gives rise to reports that large amounts of “drop” patterns are being unloaded on the floor cover- ings market. The purchases were made at a special price, it was reported, from several- of the smaller mills. While “drops” were still to the fore in trade discussions, it was maintained by mill owners and buyers as well that the percentage of distress merchandise at present is small. TRADESMAN Better Glassware Sales Slow. Low-priced glassware, including stemware and decorative table pieces, continues to sell in good volume, while medium and high-priced goods are lagging from 10 to 12 per cent. behind last year’s sales. Imported glassware April 2, 1930 selling in the high retail ranges, how- ever, has been more active during the last few days. Orders are mainly for plain crystal and specify May 1 deliv- ery. In both medium and low-end goods the popularity of colored pieces is still an outstanding feature. MAKING YOUR WILL IS TODAY’S MOST IMPORTANT DUTY GRAND RAPIDS TRUST Grand Rapids, Michigan CO. PROTECTION FOR BOTH SIDES OF THE COUNTER TOLEDO SCALES insure good will. For thirty years women have known that Toledo Springless Scales always show “Honest Weight” and full measure for their money. Toledo Scales protect profits. Re- tail food stores everywhere know that Toledo Scales (without springs) pro- tect them against losses due to over- One of the Many Types of Toledo Grocery Scales. weight. Toledo Scales assure a fair deal for both sides of the counter— full measure for customers, full profit for merchants. 3 TOLEDO SCALES NO SPRINGS - HONEST WEIGHT ny TOLEDO SCALE COMPANY, TOLEDO, OHIO. CANADIAN TOLEDO SCALE COMPANY, LTD., WINDSOR, ONTARIO. eee ——————=—=—_— SALES AND SERVICE HEADQUARTERS IN 181 CITIES _ IN THE UNITED STATES AND CANADA, AND IN MORE THAN 50 FOREIGN COUNTRIES a iol icin April 2, 1930 MICHIGAN TRAD ESMAN 11 WOMEN IN BUSINESS FIELD Study, Thrift and Co-operation Urged Upon Them. This is national business women’s week. It is being celebrated in nearly 8,000 communities in the United States under the auspices of the National Federation of Business and Profes- sional Women’s Clubs. That increasing import- ance to the business and professional world entitles them to the recognition of a special week of honor is shown by the 1920 census figures—over 8,- 500,000 women employed in gainful occupations in this country. Of this number over 1,000,000 were engaged in professional and _ semiprofessional pursuits. women’s These figures will doubtless be greatly increased in the 1930 census. The 52,000 women composing the National federation of women’s clubs are “a significant group of economical- ly independent women,” in the words of ex-President Lena Madesin Phillips, “a cross-section of the woman power of the business world of to-day.” In announcing these 52,000 women, she explains them in two ways: Either “our present economic system demands that they be so employed; or, in a new freedom they desire to contribute something to the world of work in re- turn for the sustenance of body and mind and soul which comes to them through that economic world.” The slogan of this group is “A bet- ter business woman for a better busi- ness world.” In focusing public atten- tion upon this slogan there are three specific phases of the program to be emphasized. The first one relates to education: Better educational and_ vocational equipment. “At least a high school education for every business girl’ is the educational watchword. This has been adopted be- cause of the need of a fairly broad educational background before taking up a business career: Since it was discovered that lack of funds compels many girls to go to work before completing a high school course, the scholarship fund has been established to enable deserving girls to secure a high school diploma before seeking a position. Over 500 such scholarship funds now exist in the federation. The stories connected with the many young women who have _ benefited thereby compose good chapters in the history of this relatively new organ- ization. In close connection with educational program is its personnel research work. Its most important project thus far has been to conduct a vocational survey to determine how many women go into the business world through choice and how many from necessity; how many are handicapped by the care of dependents; how many are un- paid, and how many face a blind alley future. Following this fact-finding survey are plans for building up a vocational mechanism to give guidance in finding the proper vocation. The first challenge is education. The next watchword is: “Every business woman a saver.” The value and necessity of thrift need no elaboration here. The thrift preachments of Benjamin Franklin have been translated in concreteness in many modern forms of safe invest- ments. Great gain in saving deposits are being reported. A life insurance pol- icy, some building and loan stock, and various securities in the vault are great sources of protection against the day “when the keepers of the house shall tremble.” and professional women owe it to themselves and to the society they serve to safeguard their future by adopting some form of saving pro- gram. This includes school teachers since school teaching as a life career does not offer great financial induce- ments. Business The second challenge is thrift. But that is not all. Business women seek greater co-operation and _ fellowship among themselves and with others. With that in mind groups of mem- bers have recently visited Europe to share with business and professional women of other countries their experi- ence of growth and achievements and to learn from them lessons of courage and vision. Individually and collec- tively we want to realize bigger and better things. We are also interested in establish- ing the right relationships here in our own communities to understand our program and to give us constructive suggestions for its improvement. We want to know how we can better serve Our communities. We want to understand the work of public officials, so that we may rightly evaluate their services. We are anxious to co-operate with other organizations in making our communities happier and better places in which to live. The third challenge is community relationships. Above all we ask nothing for our- selves on the grounds of womanhood. We want no special favors because of sex, nor should we have any inequal- ities on that account. We plead for recognition solely on the basis of ability. We disapprove of all vamp tactics. We do not intend to be any less wo- manly because of working in the office as well as in the kitchen, by piloting children through multiplication tables or aeroplanes across the country. We shall not forget the ultimate basis of business is mutual trust and understanding, and that honesty is more precious than efficiency, essential as that is. The challenge is a three leaf clover with petals of education, thrift and community relationships. To that I have added the fourth leaf for good luck—that of not losing our human qualities in order to be considered efficient. Agnes Samuelson. — ++ >—___ Josh Billings says: Success don’t konsist in never makin’ blunders, but in never makin’ the same one twict. —_>-+____ You cannot be independent in your decisions if you are influenced by the last speaker or the loud speaker. Sy PA Leaving Your Children An Education If you wish to be certain that your children shall have the advantages of a higher educational train- ing, whether you are here or not, one of the follow- ing suggestions may be of value to you: 1. In your will you can specify that a certain amount of the funds from your estate shall be held in trust by The Michigan Trust Company for the purpose of defraying the educational expenses of your children. 2. You can set aside securities or other property now in a voluntary trust to be used for the same purpose. 3. You can place a certain amount of life insur- ance in trust with this Company, either a specific policy, or a part of the total of all your policies. The officers of our Trust Department will be glad to dis- cuss these various methods with you, entirely without obligation on your part. THE MICHIGAN TRUST co. GRAND RAPIDS FIRST TRUST COMPANY IN MICHIGAN sa rv a 12 FINANCIAL Securities Now Earn Own Keep. Men did not look at yields when buying stocks last year but the dip in money is awakening investors to the novel inducements of a market in which good stocks can be picked that will earn their own keep. Now as always unusually high or low yields in common stocks may be found but the avearge current yield on ninety selected issues of good quality is 4 per cent. Partly the drop in mar- ket prices and partly the drop in money rates is responsible for the availability of good stocks at levels yielding more than it takes to carry them on borrow- ew funds. For nearly two years up to last Sep- tember the attractions of common stocks on a yield basis were steadily fading. By early September high prices in the market had driven the yield on common stocks down to 2.88 per cent. Indeed at that time the public utility stocks were selling to return but 1.65 per cent. It was a 3.84 yield in rails and 3.15 in industrials that established the average at 2.88. Now for the first time in a long while yields in a stock mean something. Still it would not be accurate to say that in its sobered attitude the market is paying attent‘on solely to yields. If it were it would not buy public utility stocks on a 2.53 per cent. basis when the seasoned railroad issues are avail- able to return 4.73. Nor would they buy stocks to yield 4 per cent. perhaps when high-grade bonds are available to yield 4.5 per cent. That is to say it still is true as it was during most of 1928 and 1929 that the investor whose eye is fixed solely on a cash return on invested funds will get more from bonds than from common stocks. What motivates most investors in the stock market now is of course the good yield available plus speculative possibilities but the ease in money is creating a boiling market in bonds for the first time in two years. ‘So in- stead of a rising stock market and a falling bond market such as we wit- nessed in 1928 and 1929 the new year to date has brought a rising market both in stocks and bonds. Paul Willard Garrett. [Copyrighted, 1930.] —_ ++ > _ How Far Will Rebound Run? Without knowing the answer to its own question the market is casting around for a sign to show when stocks in this post-panic rebound will meet the next resistance level on the upside. Let us see first how far the recov- ery has run. Stocks fell 113 points between the September 7 high and the November 13 bottom levels. This shrinkage presented a 45 per cent. de- cline from the early September peak of the Coolidge-Mellon-Hoover bull mar- ket. Then a recovery set in. On the rebound the market has come back faster than any Wall Street prophet predicted for early 1930. Not every commentator appreciates indeed the extent of the quietly accumulated gains in the market since November 13. From the bottom level reached on that date the averages are up 37 per MICHIGAN cent. But to say that the market fell 45 per cent. from its peak, and that it has since risen 37 per cent. from the bottom, is to create a statistical illusion. It gives no clear concept of what the actual recovery has been. The way to measure this is through a com- parison of the points lost and the points subsequently recovered. In the break the market lost 113 points. In the rebound it has recovered 52 points. Then we can plainly see that the post- panic rebound to date has’ restored roughly 46 per cent. of the ground lost in the decline. ‘Whether so substantial a recovery within roughly four months is war- ranted is a question strongly answered nowadays both in the affirmative and in the negative. Those skeptical point to the situation in business, to the relatively high level of loans on securi- ties and to the basic fact that more than cheap money is needed to give stocks intrinsic worth. Those un- afraid of the market lay their em- phasis on the performance of the stock market subsequent to stock panics in the past and the indisputable power of easy money to revive industry. Es- sentially the assumption of the pes- simists is that a revival of proportions in industry is not now at hand. The optimists assume that it is. Except for early December and mid- February the market has met no real resistance on the upside since the panic. When the next resistance point will come nobody knows. But since the market already has easy money and the hope of improving business the determination of this next resist- ance point will depend presumably on prospects for business as they take form from this poin on. Paul Willard Garrett. [ Copyrighted, 1930.] ——_2+- + ___ Banks Going Back To Bonds. Evidence that the banks now are go- ing back into bonds is supplied in this week’s $108,000,000 jump in the invest- ment portfolio of reporting member banks. Even allowing for purchases in con- nection with the Treasury issue, this increase is interpreted as a possible entering wedge in a protracted pur- chasing program of bonds on the part of the banks. Up to now the banks have not been in the market for bonds. Except for last November which was a special situation, indeed, the banks for nearly two years have been sellers rather than buyers. Even the boiling bond market of the last week, follow- ing the rising level in prices since the beginning of 1930, has had its stimula- tion in forces other than bank buying. Now it begins to seem that the stage at last is set for the re-entry of the banks. Since the heavy 1928-1929 liquidation in bonds by the banks was a powerful depressing force on prices the presumption is that the market might expect benefits from the switch back to bonds if indeed the movement runs far. How far it will run nobody knows. We do know how many bonds were unloaded between the middle of 1928 and October, 1929. The sum ran into large figures. It was in excess of $1,000,000,000. That is why the bond portfolios of our banks now are low. TRADESMAN I> Once up- on a time, you went to your banker for accommodation... now you go to him for service. And the whole evolution of banking, as con- ceived by the Old Kent, lies in that difference. Do you know just how far the Old Kent goes to serve you? If you don’t, why not find out? An investiga- tion might prove lastingly profitable! April 2, 1930 OLD KENT BANK 3 nt 14 OFFICES RESOURCES OVER $40,000,000.00 The Measure of a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. h GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home” 16 CONVENIENT OFFICES : April 2, 1930 MICHIGAN TRADESMAN 13 Outstanding among the reasons for a switch in policy is the decline in money rates to a level that compels the banks to recognize the superior advan- tages of bonds to institutions seeking a good return on funds. Last year bonds offered a good return too but there were handicaps not now present. First of all the banks then were heav- ily in debt at the Reserve institutions. Their collateral loans were heavier. The general credit structure was vul- nerable. These were considerations that made it imperative that the banks preserve a state of liquidity. It will be interesting from this point on to watch the changes in the bond portfolios of the banks. In the event that this week’s showing does repre- sent the beginnings of a broad buying movement the presumption is that the supply of. available issues will be ma- terially cut down. Doubtiess the emission of new issues in turn will be stimulated. Nobody can fail to see the far-reaching benefits to business in a return to popularity of these descrip- tions in the market. : Paul Willard Garrett. [Copyrighted, 1930.] —_2+.—___ Loans Reveal Strong Buying. Wall Street’s own explanation of the recent expansion in stock activity went down with the rest yesterday when the ’ - Reserve reported that instead of the sweeping rise in loans everybody ex- pected the total actually fell $21,000,- 000. Just what threw the commentators off is not easy to see but apparently the recent buying in the market has been stronger than was commonly supposed. Instead of the public wild- ly edging its way once more into the market on borrowed funds, the ac- celerated pace of stock activity pre- sumably is primarily the result of heavy accumulations by institutional and individual investors of substantial means. At least that is the rather convincing implication of the week’s figures on brokers’ loans. The key to the computation is in the item labeled loans for “others.” These fell $126,000,000. What com- mentators usually shrewd predicted was that these would expand. If the market had been one of wide distribu- tion of stocks from strong to weak hands the item would have been swelled. That is selling by strong holders would have given the wealthy institutional and individual investors fresh funds to loan. But now it is very evident that this interpretation of the market so widely entertained was wrong. Instead we find that withdrawals by “others” were heavy. Why? Presum- ably funds that were loaned out were pulled back to buy securities. Last week’s emphatic ease in Money no doubt prompted this shift from the money market into the stock market. Investment trusts among others saw that their money would earn more in stocks than on call. In this connection it is interesting to note that ever since bottom was reach- ed in brokers’ loans on December 24 the trend in loans for “others” has been downward. Such loans are $489,- 000,000 lower than then. Presumably ‘ and needed corrections—and these funds have ‘been withdrawn from the loan market primarily for one rea- son. That is to buy securities. Not a negligible part of these withdrawals has been in the form of foreign funds that capitalists oversea have turned into American equity issues once more. Paul Willard Garrett. [Copyrighted, 1930.] ——__—_+ +. ___ Rules For Preservation of Teeth. Correct diet makes strong teeth. Clean teeth are less apt to decay than dirty ones. It is a mistake, however, to depend upon these two rules alone in main- taining mouth health. The third rule, calling for regular dental examination by a competent dentist, must be added aS an important factor in keeping the teeth strong and the mouth in normal, good health. Twice a year is none too often to visit your dentist for the purpose of a careful, thorough mouth examination. This will insure discovery of defects early enough to provide for their cor- rection before they assume serious pro- portions. If, starting as early as 3 years of age, a child is taken twice yearly to a dentist for dental inspection if the proper diet and rules of cleanliness are followed in the meantime—the child is practically assured of reaching adult life without being subjected to either the pain or discomfort accompanying bad teeth or to body ill-health caused by some infection having its source in bad teeth. Too often one awaits the twinges of an aching tooth before visiting a den- tist. By that time the trouble may have extended greatly, necessitating more work by the dentist. At the same time the work is likely to be more painful and the permanency of the cor- rection less sure. Regular twice yearly visits to your family dentist will en- able him to do preventive, rather than, corrective work. Preventive measures cause a minimum of trouble, pain and expense. The old adage “an ounce of preven- tion is wc ‘th a pound of cure” is es- pecially applicable to care of the teeth. A good rule to follow is, “never let your teeth ache.” A good habit to es- tablish is a twice yearly visit to your dentist for mouth examination. Richard C. Leonard. ——— +2 Blouse Sales Less Active. The gradual easing off in purchases of women’s suits during the last few weeks has had a bearing on blouses which became quite noticeable during the latter part of last week. Not only has there been a falling off in the de- mand for these garments almost pro- portionate to the decline in suit sales, but the trend has turned definitely from silk blouses to cotton garments. Sheer blouses in batistes and similar cottons, both plain and printed, now have the call. The models coming in- to favor most strongly show distinct- ly feminine treatments, including such decorative touches as frills, tuckings, bows and novelty sleeve effects. —__>+ >_—_— Many people can list and label facts. Only a few can make them illuminat- ing and interesting. L. A. GEISTERT & CO. - Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 — Nine Community Branches GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank Investment Securities E. H. Rollins & Sons Founded 1876 Phone 4745 4th Floor Grand Rapids Savings Bldg. GRAND RAPIDS Philadelphia Los Angeles New York San Francisco Boston Chicago Denver London 14 DENY DEALING WITH CHAINS. Two Hotels Plead Not Guilty To Current Report. The Tradesman recently received a letter from a traveling man who stated that the Lakeview Hotel, at Lakeview, and the Kimbark Inn, at Fremont, were buying their supplies from chain stores. Letters of enquiry to both ho- tels elicited the following replies: Lakeview, March 26—Yours of yes- terday regarding our buying from the chain store here at hand. Recently a story was started here that four men came in and asked for an early lunch at noon and that Mrs. Meach offered to get them an early lunch and then went out to the A. & P. store to get material for the lunch. That they saw her return from the store and then refused to stay. There was no foundation at all for this story. It never happened in any way at all. We have not had an op- portunity to get an early lunch and would never have to go out to get ma- terial for such a lunch. We have always purchased our gro- ceries at wholesale from National Gro- cer Co. until they have established a chain store here and then we trans- ferred our business to Wm. Bradley’s Son, Greenville. For a couple of years back until re- cently the A. & P. store was the only store in town that carried a stock of fresh vegetables. We did buy some green stuff from them because there was no other place to get it. Occasion- ally we bought 160 pound sack of sugar from them when the representa- tive of the National Grocer Co. would say, “You can buy your sugar cheaper from the A. & P. than I can sell it to you.” These are the only classes of business we ever gave them. As soon as the agitation against the chain stores started we stopped buying even these articles. I have always talked against the chain store. Believe that I was one of the original objectors to them in Lakeview. When the A. & P. was seeking a location here I refused to rent a store building to them although I would have been glad to rent it and a little later rented it for the post- office at $5 per month less rent. I have talked to many farmers dur- ing the last two vears on the potato situation, telling them that the chain stores were having a great influence on the price of potatoes and warning them against the support of the chain store. I believe I have made my position clear. JI am against the chain store, always have been and always will be. Have never patronized them to any extent and then only with a desire to better serve our guests with green stuff that could not be obtained else- where. That we have not been in the A. & P. store for anything for three months. We believe in co-operation with those who give us business and are and will support the commercial traveler in any move that will benefit them. Will be glad to discuss the matter further if you have any other questions or information. Charles L. Meach. Fremont, March 28--W. H. Stur- mer, proprietor of the Kimbark Inn, of this city, has requested me to write you regarding the matters referred to in your letter of March 25. As attor- ney for the Fremont Hotel Co., I handled the negotiations with Mr. Sturmer regarding the lease on the hotel, and have been since in touch with him so as to be somewhat qual- fied to know what type of man Mr. Sturmer is. Mr. Sturmer came here Nov. 1, 1929, and took over the hotel from Mr. Heldenbrand. Prior to that time he successfully conducted a large hotel MICHIGAN at Miami, Florida, for a period of about ten years. When he first plan- ned to take over Kimbark Inn he ex- pected to have associated with him in the business another man, but his party ultimately withdrew from the proposition for the very reason that he felt the chain stores had ruined the hotel business, and decided to go into something else. Mr. Sturmer is also well aware of the fact that the chain store business has had a ruinous effect on the hotel business generally, and he is one of the last persons in the world who would intentionally do business with chain stores. The facts are that he has never been inside of a chain store in this city and has personally never purchased one item from any of them. On Dec. 6 his wife was looking for a certain kind of salad dressing which she was unable to find in any other store and did happen to find it in the A. & P. store in this city. While there she made some other purchases for the hotel aggregating $35.40. The clerk brought the purchases over to the ho- tel and Mr. Sturmer gave him a check for the amount of the purchase. He requested his wife at that time not to make any further purchases from any chain store, and no such purchases have been made by her or anyone else for the hotel before or since that date. At the time of this purchase there was no agitation in Fremont regarding chain stores. This agitation did not begin as I recall until about the middle of January, 1930. Mr. Sturmer as- sures me that at the time the mer- chandise purchased by his wife was delivered to the hotel and he settled the bill, he did not give any particular attention to the incident other than to request his wife not to trade at chain stores in the future, but that if he had known of any sentiment existing in this city at that time he would surely have returned the goods. I am cer- tain there was no Opposition or senti- ment against chain stores existing at that time in this city of which he could be aware of. The people of Fremont have been highly pleased with Mr. Sturmer as a hotel man. I personally consider him a very splendid gentleman and able hotel man. Every act on his part since he has been here indicates his sincere desire to co-operate in every movement which is for the good of the community. He has exhibited a splen- did public spirit; inimediately joined the Chamber of Commerce and has shown in every way his desire to do his part as a member of this com- munity. He feels very much mortified that word should go out upon such a slen- der foundation that he was patronizing the chain stores. He resents the im- putation and wants me to impress up- on you that he knows very well as a man of some intelligence that his in- terests are directly opposed to doing business with any chain organization. No man can justly condemn him upon these facts. I would greatly appre- ciate it if you would use your influ- ence to counteract this false report. As a citizen of this community and a director in the Fremont Hotel Co. I am naturally anxious to see the hotel do well. I think we are exceedingly fortunate to have a man of the high type represented by Mr. Sturmer in charge of our hotel. I dislike having any impression 7o out that would in any way injure his business. Will you not do what you can to correct any false impressions that may have gone out regarding him? Harry D. Reber. —_2+~- .____ It is better to keep your ideals a personal secret. Through a sound psychological law we know that a pur- pose disclosed before completion is greatly weakened, TRADESMAN April 2, 1930 OPPORTUNITY Organized business of the United States show earnings of $9,700,- 000,000 for last year. Ample working capital, sizeable sur- pluses, satisfactory cash position —Dividends amply protected. A good barometer with which to judge business for 1930. Investors have the opportunity of sharing in this prosperity. Petter, Curtis & Petter offer you first hand information direct from the leading financial centers. A capacity to serve that wins everlasting confidence. ETTER, URTIS& ETTER Investment Bankers and Brokers — PHONE 4774 — Grand Rapids Muskegon GEO. B. Wholesale Dealer in Lake, Ocean, Salt and Smoked Fish 1046-1048 Ottawa Ave., N., Tel. 93569 GRAND RAPIDS, MICH. READER $40,000,000 Invested in NORTH AMERICAN TRUST SHARES In Their First Year In dividends this first year, shareholders re- ceived 11.2% on the average prices cover- ing the period. In the same year the reserve fund which guarantees a minimum annual income of 6% upon the $10 par value was built up to $2,205,- 600. To this guarantee is added extra cash divi- dends, stock dividends, share splits and rights which make annual div- idends average 10% to 13%, GUARANTEED 57% and 6% Ma- Rate turity $15,000 American Home Security Co. __ 6% 1943 Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $35,000 Central Secur- : ities Company__ 6% 1940 Guaranteed by United States Fidelity & Guaranty Co. $ 5,000 Federal Home Mortgage Co... 542% 1938 Guaranteed by National Surety Company $11,000 Union Mortgage Company --_--_- 6% 1932 Guaranteed by Southern Surety Company $25,C00 Illinois Standard Mortgage Corpo- ration 2202. 6% Serial Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $10,000 National Union Mortgage Company 6% 1946 Guaranteed by National Surety Company The Industrial Company Associated with Union Bank of Michigan Grand Rapids, Michigan Resources over $5,600,000. A E. Kocrenens Go The Oldest Investment Banking House in Western Michigan 303-307 MichiGan Trust Bupe PHONE 4267 \ Fenton Davis & Boyle ww Lavestment Bankers yy, Detroit Grand Rapids Chicago When they pay back what you invest in them —then investments are STORAGE BATTERIES OF QUALITY. We have such investments for the “thinking” investor. y April 2, 1930 MUTUAL FIRE INSURANCE Gasoline—In Common Use and Very Dangerous. With the advent of the automobile, the motor truck, the tractor, and the stationary gasoline engine, gasoline has become almost as common as kerosene on the farm. This is the most dangerous petroleum product in com- mon use. Even at ordinary tempera- tures it gives off a very explosive vapor, and it burns more fiercely than kerosene. The only really safe place to keep the gasoline supply is in a tank buried underground, and it should never under any circumstances be kept inside any building where it may be necessary to take a kerosene or other open light or where a gasoline engine of any kind will be operated. If the container permits vapor to es- cape, a spark from the electrical equip- ment or a flame from the exhaust pipe may easily ignite it. The vapor from a single pint will render the air in an ordinary sized room explosive. It is heavier than air, and there may be a great deal of it near the ground or floor in the vicinity of a tank, while the odor would not be particularly no- ticeable to a person standing. For this reason it is especially hazardous to set a lantern on the ground or floor near a gasoline container of any kind, even out of doors, as the flame may follow the vapor from the lantern to the container. Open-flame lights should never be allowed in the garage or the building containing the farm tractor or gas- oline engine, and such a_ building should never be heated by a stove. It is safer if the automobile and tractor are run outside before the tanks are filled, so that the vapor may be car- ried away immediately, and the tank of a stationary gasoline engine should be filled only in daylight and while the engine is not in operation. Water, un- less applied in very large quantities, has no effect on burning gasoline ex- cept to spread the fire, and this fact makes such fires all the more danger- ous. The gasoline stove is probably the most dangerous cooking or heating appliance in use on the farm. Kero- sene stoves are not nearly so danger- ous and fortunately they have in large measure displaced gasoline stoves. If there is a gasoline stove in the house. the fuel tank should never be filled while the stove is in operation. Even then care must be taken not to spill any of the gasoline, for the vapor might cause an explosion when the stove is lighted. The tank should never be entirely filled, for the gasoline will expand somewhat as it becomes warmer, and an overflow might result. Many destructive fires and even deaths have been caused by explosions when gasoline was being used for cleaning purposes inside the house. Often some cleaning agent which will not take fire could be used as satis- factorily as gasoline. When cleaning is done with gasoline it should never be in a room where there is a fire; the doors and the windows, if possible, should be kept open so that the vapor may escape, and the vessel containing MICHIGAN the gasoline should not be allowed to remain uncovered. Do not use for a container a glass jar or bottle which will break if dropped or struck acci- dentally. —_—_-+-~___ Grand Rapids Eighty-five Years Ago. Files of old newspapers in the Ryer- son Public Library contain interesting history relative to the lives and the activities of pioneers of the Grand River Valley. From the Enquirer of 1845 it was learned that the popula- _tion of Kent county numbered 6,049; Ottawa contained 1,200; Ionia 5,101 and Muskegon 217. Farmers were not numerous in Kent county. Its popu- lation. was composed mainly of vil- lagers. In that year the wild cat sys- tem of banking gave way to a better order of financing public and private enterprises. An old song, “The Cat Came Back,’ was sung vigorously a few years ago by many vocalists. Like the cat of the song, the cat of finance of 1836 returned in 1857 and disrupted the banking system of the State. There was little profit in the business of operating sawmills or growing grain, the principal ndiustries of the region. Lumber cut in Grand Rapids and raft- ed to Grand Haven was sold for $5 per M. Most of the men who were in the lumber trade stayed in because they could not get out of it and live. Wheat was sold by farmers for 50 cents per bushel; flour cwt. for $1.75 or $3 per barrel; pork and beef from $2.50 to $3 per hundred pounds. Wages of laborers were paid largely in mer- chandise. For a little money sufficient to pay taxes on their property, farmers sold fire wood. One dollar per cord would be thankfully received for -four foot lengths. Grand Rapids was described as “a story and a half” village of fifty acres with a population of 1,500. About a dozen merchants supplied the com- munity with food, clothing and rela- tive articles as needed. Roberts & Son and the Winsor Brothers com- bined lumbering with their mercantile business. Kendall, Lyman, Morrison, Pierce, Sinclair, Bemis, Noble, Rose and Covell trusted patrons largely, getting a little cash now and then. To do business in that way merchants were obliged to price their goods at top figures. ‘One per cent.” was the ruling margin of profit. Business could not be carried on for less. It was a hard experience for farmers who were obliged to sell wheat for 50 cents per bushel and pay top prices for mer- chandise. Speculation had been rife in Grand Rapids. Building lots had been sold for as much as $50 per foot front. In 1847 two lots which now form the Northeast corner of Lyon street and Monroe avenue were sold for $400. A lot on Monroe avenue at the corner of Market avenue, upon which a small building had been erected, was sold for $400. Lots on North Division avenue, between Fulton and Crescent streets, could be purchased for $200 and on the West side of the river good lots were offered at from $10 to $25 per lot. On the hills East of Division avenue lots were sold for $10 each and for those on the Bostwick addition (bounded by Division and Jefferson TRADESMAN avenues, Wealthy and Fulton streets) lots now worth many thousands of dollars could be purchased for $25 per lot. George Kendall bought the land since known as Kendall’s addition (worth at present several millions) Michigan. 444 Pine Street Have You Received Full Value For Your Money? In years past we have all paid considerable money for fire insurance; have we not? Some of us, however, have gotten out of it much cheaper than the rest because we have had our insurance placed with THE FINNISH MUTUAL FIRE INSURANCE COMPANY of Calumet, This old and strong company shares its profits with the policy-holders by paying dividends of 40 per cent every 3 years. You can get in on this too, if you want to. Rates are no higher. than anywhere else, and no extra charges. It will pay you handsomely to look into this. THE FINNISH MUTUAL FIRE INSURANCE COMPANY CALUMET, MICHIGAN 15 for $45. Best farm lands three miles from the village might be purchased for $3 to $4 per acre. Arthur Scott White. ++. Less thought makes thoughtless. Phone 358 Affiliated with 320 Houseman Bldg. The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying Tie Net Cots O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER storage. We are now making reservations for April eggs for Come in and see us for rates. aM ABE SCHEFMAN & CO. COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS a 16 Great Year For Winter Sports in California. Los Angeles, March 28—Some of the newspapers like to take an oc- casional fall out of Merry Old Eng- land, but it seems a little far fetched when they try to humble and put her into the third-class on account of financial stress just at the present mo- ment. Just why is she weak? Isn’t it because she has drained herself dry by paying her just debts while other European nations sit by and argue against paying and accumulate in their own treasuries what rightfully belongs to a long suffering creditor nation? Maybe we will finally wipe all these obligations off the slate, but in any event England deserves credit for toting fair. It is said that the patent office is five years behind in its work due either to the activities of the American in- ventive genius or else to the sluggish- ness of office employes. A man who invents something and craves a patent, ought not to be compelled to ‘hand it down to posterity in the shape of a tombstone inscription. They are still pumping the hot shot into Federal Judge McCormick, of Los Angeles, one of President Hoov- er’s law enforcement commission, be- cause in his written opinion he incor- porated a statement to the effect that “a man’s home is still his castle and the practice of entering it in the course of prohibition enforcement without re- course to legal procedure is wrong and should be aholished.” The lengths to which fanatics will go in anything with which they become associated is amply demonstrated by their attack upon the pronounced findings of the learned judge alluded to. He has been held iup to scorn by those members of Congress who attend booze parties in Washington and make _ prohibition speeches at the town hall at home. He has been threatened with impeachment and telegrams calling for his resigna- tion have been fired at him for daring to pronounce his honest beliefs in that which the constitution of the United States guarantees to every man, wo- man and child under the flag. Some people seem to forget that there are other paragraphs in the constitution besides the eighteenth amendment, and that more crime has been com- mitted in the name of the law in the enforcement of the eighteenth amend- ment, than can be traced to all other provisions of the constitution. But the point I really wanted to make is, that President Hoover select- ed Judge McCormick for his law en- forcement commission because of his reputation for fairness and honesty, and just because in a calm judicial manner he honestly believes in the enforcement of all of the constitution- al provisions, he is belittled by the very element who ought to back him up with substantial endorsement. The new charge of 35 cents for a shave, close or once over, might lead up to a revolt among that male ele- ment in about every community who well remember when the standard price for a shave was a thin dime and in most cases provision was made for commutation tickets on the basis of twelve shaves for a dollar. After Dewey took Manila some of the city barbers became obsessed of the no- tion that fifteen cents was about the right price for such a service, and forthwith the safety razor man began his harvest. and where, at that time, shaving was considered akin to a sur- gical operation, nowadays it is looked upon as an accomplishment, and also at this time hair cutting and the added patronage of the flapper is about all the modern day barber has to depend upon for a livelihood. But didn’t we have royal enjoyment during those good old days when a MICHIGAN man’s opulence was denoted by the splendor of his shaving mug. and his advantage over the tonsorial artist was indicated whenever a smooth face was presented at the execution block. Then, also, there was the line of con- versation which the barber handed you on the occasion of your semi- weekly shave. Now you have to in- vest in a radio to get it. It was an amusement offered us while we were awaiting that magic word—next.” Well, perhaps, after all, the barber is as fully equipped with intelligence as the railroad magnate who raises his fares “after the boat has left the dock.” The long controversied St. Louis and O’Fallon case has been heard from once more, possibly through the dusting out of the archives of the Federal Court. This was a case where the Interstate Commerce Commission appraised the ho'dings and equipment of a nine-mile coal road, for the pur- pose of basing the ‘Government’s claim for excess of earnings to be applied on the payment of loans made by the Government during the war period. This suit was an appeal from the de- cision of the Commission and was started just ten years ago. It has been considered a test case by all the railroad interests, and in many cases where this indebtedness has been cov- ered by earnings, they have been held up awaiting, as they claim, a definite decision in the O’Fallon case. The season of 1929-30 is going to be long remembered in Southern Califor- nia as a great year for winter sports. Just think of it. You can take a red trolley car on Main street in Los Angeles, with the thermometer regis- tering at 65, and in exactly two hours be rolling snow balls at Mt. Lowe, thirty-five miles away, and it is ex- pected this attraction will be offered the public every day for the next month. And in the valleys and in the desert wild flo--ers are in full bud, and are expected to be earlier than usual and in greater profusion. Old timers tell us that these flowers should be out in a month, and the snow with- in easy shot of same will be in exist- ence at the very same time. With San Gorgonio. the highest mountain of the Southland proper, and San Jacinto, the most abrupt, two hours away from Los Angeles, rising without foothills as Gibralter rises from the sea, San Gregorio Pass is always a place of beauty, and when it leads straight be- tween snow-capped peaks to the desert of sunshine and warmth and wild flowers, as it does now. it is well worth traveling across America to see. In all this broad land of America there are, according to the Billboard, leading theatrical paper, only just two legitimate vaudeville houses. The rest have been turned into motion picture houses or closed indefinitely. This is directly chargeable to the activities of the unions controlling the profession —not because of called strikes, but because the owners have discovered it unprofitable to supply this type of en- tertainment and, at the same time submit to the exactions of this par- ticular organization. It is but a repe- tition of recent experiences, more par- ticularly noticeable in California. Belshazzar-like, they couldn’t seem to see the chirography on the kalsomined surface. Here they insisted that mo- tion picture houses should, for in- stance, employ and pay for orchestras, whether their services were essential or not, so they promptly ordered the immediate annhilation of the motion picture industry, and made an appeal to the public to support them. The public mostly hadn’t heard about the row, hence turned out en masse to try and learn all about it, and have been crowding these houses ever since. Reminding one that the executive TRADESMAN April 2, 1930 How Are You Protecting Your Business? Do you want your business to continue to progress after your hand has left the helm? If you do, it is a matter of good business to insure with an organization that is your neighbor. The New Era Life Association has served Grand Rapids and Michigan for more than thirty-three years. This record places us among the older institutions of this city. We specialize in business insurance. Let us have the privilege of calling on you for further discussion. h NEW ERA LIFE ASSOCIATION (Legal Reserve Organization) Second Floor Grand Rapids Savings Bldg. Grand Rapids, Michigan Telephones, 9-3189; Evenings, 8-7797. and Crackers ASTERPIECES Q E THE BAKERS ART ae — — — OTe in , ; CUTTY cin "ee wo => p> Nee: il rm none wv < ral — (a : oe or aie acanion April 2, 1930 committee of the American Federation of Labor, proposes commissions to settle certain types of controversies in- stead of inaugurating strikes. This will certainly be one long step along the line of progress, but as a remedy it is a long ways from perfection. What the Federation is pleased to call jurisdictional disputes, and for which purpose it proposes commission activ- ity, are not disputes over wages or hours; they arise between separate craft unions over who shall do certain types of work—as ‘whether carpenters or sheet metal workers shall install metal trimmings or whether elec- tricians Or pipe itters shall put in con- duits. Such disputes ought never to occur, because of their triviality, and every time they are brought up they insure a black eye for the cause of labor. Somebody is getting pay for the work, and it is just a question of expediencv as to just who shall do it. The employer who pays the bills, is the party most interested, and either he, or the individual responsible for hav- ing work properly done should have the say. One of the principal ad- vantages the open shop contractor has over the closed shop contractor is be- ing able to exercise this option, there- by rendering it unnecessary to call out the militia or some cumbersome or- ganization to settle after long delibera- tion, something disposed of on the spur of the moment without detriment to anyone. Naturally, the unions will not profit by experience, but they would be much better off in the long run if they did. The financial situation in the civic affairs of Chicago, may well prove a lesson-leaf for all municipal governing bodies. It is simply the result of a revolt of the tax payers. The govern- ing ‘bodies simply looked upon the property owner as a “good thing.” This condition is just about as likely to obtain’'in many a municipality. Ex- travagance ‘n expenditures is bound to run up against the proverbial stone wall sooner or later. The constituted authorities primarily raise the tax ratio to the legal limit. Then they proceed to hoist the valuation, to create more manna. Then the muni- cipal guardians inaugurate a contest to see how near the bottom of the bar- rel they can reach, in the shortest space of time. But the office-holders, no matter how short the funds, man- age to “get theirs.” Frank S. Verbeck. —_2~++___ What the Belknap Family Would Like Herbert P. Belknap, of Greenville, formerly a resident of Grand Rapids, spent several days in the city recently, while recovering from a severe and prolonged illness. Mr Belknap is the youngest brother of ..e late Capt. Charles E. Belknap. In the course of a brief conversation held by the writer with Mr. Belknap, the subject of a memorial to be erected in honor of the gallant Captain was broached. Mr. Belknap stated that the Captain had not regarded many of the statues erect- ed to commemorate the lives and ser- vices of men who had served the Na- tion or the State with distinction as es- pecially desirable. He had observed many of such devices which are not worthy of the subjects treated by the artists, nor creditable to the agencies which provided means for their erec- tion. Two of the four statues of gen- erals and admirals of the army and navy, mounted in Hackley Park, Mus- kegon, are discreditable productions of the sculptors art. The statue of Gen- eral Jackson in Washington is an- other example of unskilled workman- MICHIGAN ship. Capt. Belknap, laying aside his prejudice against statues, had planned a propaganda for funds to provide for the erection of a statue in honor of one of the four general officers of Grand Rapids, who served their coun- try during the civil war, on Lookout Park—Generals S. Champlin, Byron R. Pierce, Israel C. Smith and A. A. Stevens. All were Democrats at the outbreak of the war. General Pierce joined the Republicans soon after he entered the service. Captain Belknap preferred that the honor suggested be awarded to General Pierce, because he, as a Major General, outranked the others mentioned. Capt. Belknap was a lover of nature. A piece of woodland, a flowing stream or a bit of lake beach were more at- tractive in his estimation than any marble or metal statue within his knowledge. Illness and finally death intervened to defeat Captain Belknap’s plans for an equestrian statue in honor of the memory and army services of General Pierce. Mr. Belknap, speaking for the daughters of Captain Belknap, his brother Tom and himself, stated that the family admired a suggestion made in the Tradesman about a year ago by Hon. Chas. W. Garfield for a memorial to the Captain and would be delighted to have it adopted without any change by the Belknap Memorial Association. Mr. Garfield proposed that the name of Lookout Park be changed to Bel- knap Park; that the site be properly landscaped and that a large granite block, properly inscribed, giving the facts regarding the birth and death of the Captain and his principal accomp- lishments be installed at the entrance of the Park. It is presumed that the subscribers to the Belknap memorial fund would consent to the use of the money now in the hands of Treasurer Clay H. Hollister to carry forward the purpose outlined above. Mr. Garfield’s plan is practical and should be adopted by those who are in charge of the project without delay. To change the name of Lookout Park, action by the City Commission would be necessary. Arthur Scott White. —_2-2 2 ____ Specialty Shops Note Slowness. Executives of specialty shops report slow expansion of pre-Easter consum- er buying, blaming erratic weather conditions as the major adverse factor at this time. This is taken as indica- tive of the general trend, as the spec- ialty shops usually fee! an increase in demand, particularly for ready-to-wear, somewhat sooner than other types of stores. The view is expressed that a strong pick-up is likely with the turn of the month. First-floor departments of these shops have been busy, ac- cessory sales covering handbags, hos- iery, underwear and pajamas, piece goods and novelty jewelry comparing well with last year. —_—_—_>+-2____ A negro bishop was introducing an English churchman of high rank. “Breddern,” he said, “it is not often I arise to present a white speaker in this church. But you can be sure he has a powerful message for you. An’ while his. skin may be white, his heart is as black as any of us.” TRADESMAN 17 ADVERTISING Large space — heavy schedules — newspapers, rotogravure and bill- boards — Of course your customers know all about the goodness of Beech-Nut - Coffee RARE FLAVOR FROM TROPIC HEIGHTS 18 DRY GOODS Michigan Retail Dry Goods Association. President—J. B. Mills, Detroit. First Vice-President—Geo. E. Martin, Benton Harbor. Second Vice-President—J. T. Milliken, Traverse City. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. Boucle Now Rivals Tweed and Jersey For Sprin.g An ideal suit for spectator sports and all-around wear in the open is one of the new boucle three-piece ensembles. The knitted frock or spit is sharing honors with tweeds and jerseys for in- formal spring daytime wear. Like the latter it has taken on new airs and graces in honor of the feminine mode, and in place of the simple sweater and skirt we have tucks and flares, pleats and peplums, to say nothing of touch- es of embroidery or lingerie collar. Lovely color effects distinguish many of these knitted ensembles. From an exclusive shop which imports many knitted suits comes one in pure silk, with jacket and skirt the color of Par- ma violets. The sweater, in a soft mauve shade, is shaped in the knitting to fit closely about the hips, and to blouse as it is drawn up slightly. Lines of dark violet, pale yellow and white about the bottom of the skirt and sweater, and a prim little knitted bow at the neck relieve the solid color. This suit is copied in many charming color In one, the jacket and skirt of Algerian pink are worn with knitted overblouse of silver gray. Yel- low and burnt orange, and a faint mis- ty green with darker hunter’s green and“aquamarine with white are other attractive color harmonies. combinations. The nipped-in tailored suit is a de- cidedly new departure in knitted cos- tumes and very smart it is. A model in a soft shade of beige boucle has the jacket fitted at the waistline with tiny pin tucks, with rippling flared peplum. Reminiscent of the popular lumberjack another in navy boucle, the jacket bloused over a wide- ribbed hipband and the white sweater suit is finished with a jaunty bow in red, white and blue. —_~+++—___ Silk Suits Wanted By Retailers. The swing from three to two piece suits on the part of retailers which has marked the buying of the last few weeks is becoming steadily more mark- ed. With it, retailers’ orders indicate, there has come a swing from cloth to silk suits on the part of consumers. The silk suits consist of coat and dress. Both long and short coats are being ordered, manufacturers say, but the bulk of the demand for younger women’s suits specifies short ones. Another feature of the current market is the growing scarcity of tailored dresses in the sheerer silks, prompt deliveries of some of which it is almost impossible to obtain. The paucity of these models is attributed to the grow- ing favor for “softer” garments with lace trimmings and other feminine touches. —_—__» +. Chinese Body Hats Scarce. Failure of American millinery manu- facturers to place normal advance busi- ness on Chinese body hats last Fall MICHIGAN has resulted in a general scarcity of this merchandise. Particularly scarce at present are the better types of pan- amalacs, linens (straw) and fine bakus, and deliveries of all three in the most wanted shades are being delayed. The colors most affected in this way are blacks, blues, beige clar, etc. Two new types of straw bodies now being featured by Reboux in Paris will be displayed here next week for the first time. These are paille amour and paille charmeuse. They will be shown in such colors as turquoise, opaline, coraline, iris blue, etc. _————->______ Retailers’ Kitchenware Sales Up. Consumer demand for kitchenware has increased substantially in the last few days and retail stores are finding it easier to dispose of equipment of all kinds. In the class of larger sized articles, such as kitchen and breakfast nook tables and chairs, the gain has been especially notable. According to merchandise men, green is rapidly be- ing displaced by cream and ivory. In- dications that breakfast nook tables finished in oak, maple and birch will be in demand next Fall are seen. At present porcelain-topped kitchen tables are selling best in the retail range of $6 and $7, while the drop-leaf break- fast nook type is moving best at prices around. $30. —_—__ >>> —__ Watching Price Competition. One effect of the keen retail price competition on comparable items of merchandise has been to increase the opposition to manufacturers to having their products made price footballs. The recent developments according to views expressed will probably encour- age producers to further efforts to legalize price maintenance although procedure along this line will inevita- bly be strongly fought by retailers ona number of grounds. It was added, however, that aside from the chain store practices in certain lines, most of the spectacular price reduction has been local, which some producers are disregarding as being restricted in scope. —_—_2> + Stripes Retain Suiting Lead. Stripe patterns declined in fancy worsted suitings for Fall, but, never- theless, retained first place, according to the analysis of men’s wear suiting orders placed during February by the Wool Institute. The stripe effects had a total of 55 per cent., as against 61 in the preceding month. In woolens stripes also were favored, representing 60 per cent. of the business in the cheaper fancy woolens. Plain and small weaves dominated in woolens above $1.50 per yard, being rated at 61 per cent. of the total. Gray led in worsted colors, with browns and tans favored in both grades of woolens. —_——_>+> Better Grade Dinner Sets Gain. Orders for better grade chinaware are showing steady improvement. Al- though the demand is still consider- ably under a year ago, the requests re- ceived from visiting buyers and through the mail specify more dinner sets retailing around $60 than they did last month. The emphasis at that time was chiefly on goods which could be retailed at about $40. Dishes TRADESMAN decorated in modified modernistic pat- terns are being purchased in more volume than at any time since the first of the year, but this demand is still quite small in comparison with the call for the more conventional patterns. > > ____ Buy Summer Floor Coverings. Buyers seeking Summer floor cov- erings have contributed the most ac- tive note to the trade this week. Al- though orders for such goods are be- ing held to small amounts, they have been enough to give manufacturers a fair amount of business. Grass and fiber rugs are wanted in styles with colorful patterns. The chief demand has been for goods in the low-end price brackets, ‘but a fair amount of better goods has been sold for use in penthouses and the more _ elaboarte Summer homes. Delivery within two weeks is being specified on most of the Summer orders. —_—_ +. Coral Popular For Upholstery. Upholstery fabric manufacturers anticipate an increasing vogue for coral and jade green shades for furniture goods next Fall. They expect the colors to rank next to taupe in selec- tions of buyers who will visit the mar- ket in May in the interests of furniture producers. Mohair will predominate in the fabrics to be shown at that time, it was said yesterday. Several factors in the trade commented upon the growing preference for better qual- ity mohairs among furniture men. At present orders for fabrics are limited, with interest centered on the May market. April 2, 1930 Re-ordering Still Lacks Snap. While the total volume of mail or- ders placed lately by retailers has grown somewhat, as yet there has been no material gain in the size of the in- dividual re-orders. With little more than two weeks remaining before Easter, the re-order activity was held to be below expectations. The situa- tion, it was said yesterday, suggests that either the next three weeks will have to be exceptionally brisk both at wholesale and retail or that the post- Easter period will have to supply both activity and profits. The feeling is gaining that the stores will rely heavily on improved turnover in May. > May Reduce sheeting Discounts. Further reduction of discounts on wide sheetings, sheets and pillow cases may be made by some of the leading producers of these goods after April 5. There is little likelihood, however, of an upward revision in list prices for some time. Now that the situation is fairly straightened out, some of the details of the discount orgy indulged in following the recent cut in list prices are coming to light. The outstanding feature, it was said in the trade yester- day, was the offering of discounts in one quarter that totaled 30 per cent. This was far above the normally sub- stantial discounts on these goods. —++ + ___ Tactful handling of the customer is paramount to any other virtue in the sales department. Learn to live on your last week’s salary. OUR MODEL STORE The picture above does not do justice to it. We invite any merchant who would like to see it to come in without any obligation. We will gladly explain the layout and merchandising principles involved. EASTER will soon be here. Business is improving. Cotton and other commodities are advancing. With better weather you will need lots of good merchandise which is not any too plentiful. Now is the time to buy dresses, wash goods, Spring hosiery, underwear, etc. We notice an increase in home sewing and the use of notions and kindred items. You can build up your business by catering to the trade on these lines. : Economists say that business the last half of 1930 will be very good. Now is the time to buy, when prices are low. Smart merchants are doing this. Our salesman will be glad to show samples and quote prices. C. J. FARLEY & COMPANY 20-28 Commerce Ave., S. W. Grand Rapids, Michigan “Not in the syndicate or the retail business” April 2, 1930 SHOE MARKET Michigan Reta:I Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit. Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. What Is the Wild Radio Saying? Tune in on W. K. Henderson over station KWKH of Shreveport, La., and you will hear the first anti chain crusader mix truth and untruth and gnash his teeth at any and all chains. Tune in on Winfield H. Caslow over station WASH of Grand Rapids and you will hear a forceful advocate of the independent merchant deliver a fair and square body blow to what he calls “Down with the Syndicate and Up with the Independent.” On the one hand, Henderson will drawl: “Hello world—doggone don’t go away” and throw hot vigor into his speech—some would call it profanity; but he sure is keeping the ether waves busy transmitting his protest against what the chains are doing. This battle in the air is hot stuff; but what will the reaction be. Public opinion often changes over night. The clown of to-day may be the hero of to-morrow. Likewise, the popular hero of to-day may be off his pedestal to-morrow. What is needed is a definition of “Chain Stores.” If, in the shoe trade, we were to say that any group of stores Over six in number is a chain— we would automatically shove into that classification around three hun- dred business organizations. If a man has a capacity for running more than one store and by his energy can supervise and operate a dozen more stores, certainly that man is just as much an independent merchant as the little fellow who struggles along with one little shop in the suburbs. One man wants to limit the protest to the chain store whose stock is listed and sold on Wall street. Henderson has been branding mis- representation—particularly in canned goods. He points out that selling smaller size cans (five ounces less stuff within them) is not fair compe- tition with independent stores giving full cans at higher prices. He throws a challenge that is being heard the country over. But we doubt the wisdom of making these crusades an organized move- ment by independent merchants. There is another thing to seriously consider. Economic changes are not decided on the basis of sentiment. No matter how much sentiment favorable to the inde- pendent merchant is created by the present movement, that sentiment can be maintained only so long as the store, the stock and the methods of the independent merchant justify it. Therefore instead of spending the bulk of his time and effort in “crusad- ing’ or in congratulating himself on the success of the present movement, the independent merchant should bend every energy at this time toward put- ing his own house in order; toward making his store, his methods and his merchandise worthy of the sentiment created in his favor. All the Hendersons in the world MICHIGAN TRADESMAN will not influence consumers to trade in dark, dingy, unattractive stores. All the crusaders in the universe will not induce people to seek hidden merchan- dise in preference to open displays. In the final analysis, business will go to those best fitted to handle it. Your action will largely determine the character of the ultimate consumer re- action—Boot and Shoe Recorder. ——_»>+ 2» — A Word About Shoes. Simplicity of line, higher heels, and new colors and combinations of fabrics tell the story of the smart shoe for Spring. A clean-cut, slender silhouette is essential in footgear for the new longer skirts, and the opera pump, one strap and oxford are in the lead. Kidskin is probably the most out- standing leather for Spring, with green and blue now taken seriously, in ad- dition to the classic black and brown. Longer skirts mean that shoes must ibe definitely related to costume in color and design—hence the interest in colored footgear. Navy pumps or oxfords are universally worn with the early Spring tailleur in dark blue. A touch of decoration on vamp and quarter is featured in many of the new pumps, and it may be either contrast- ing kid or lizard. The all-lizard two- eyelet oxford with very high heel is exceptionally smart with tailored suits. One of the prettiest evening slip- pers is in satin, an opera pump, with vamp and heel embroidered in silver. ——_++>—____ Handbags and Shoes. There may have been other at- tempts at advertising handbags and shoes in combination, sold at one price for the two, but the first advertise- ment of that sort to come to our at- tention was shown in a New York paper this week. The growth and development of the handbag business has been one of the marvels of merchandising. No wo- man ever gets enough handbags. A man clutters up the pockets of his clothes with all sorts of dunnage— women clutter up their handbags fully as well. —_—_+ + >—___ When On Your Way, See Onaway. Onaway, April 1—A rousing meet- ing of the publicity committee of the Chamber of Commerce was held at Will Gregg’s studio Wednesday eve- ning and a large amount of important business was transacted. The field men appointed to check distances and provide road markers made a very favorable report of the territory cov- ered and volunteers offered help in order to complete the work in other directions in time for the tourist trade. A suitable map with all sections, roads, lakes, streams and places of interest will be distributed free of charge to visitors and will aid greatly in reaching the places that have here- tofore been hard to find without a guide. Distances, turns, markers and directions will distinctly show the way, so that anyone. even though in- experienced in new country, may easily find the way. The map was designed and drafted by the city civil engineer, John Isbister, of the Elec- tric Light & Power Co., and is ex- ecuted in a thoroughly workmanlike manner. Following the committee meeting came a special call for the Chamber of Commerce by President Fred Wein- gart, which was held in the Schlienz convention chamber and dining hall. This was also a very successful af- fair, ratifying the actions of the pub- licity committee and giving full au- thority to continue the work. An important step was taken in the way of purchasing fifteen genuine bromide enlarged pictures, 19x28 inch- es in size, reproductions from local scenery, to be used for public display and to be loaned to outside cities on special occasions. Four of these pic- tures were exhibited at the winter sports meeting at Greenbush and will be shown by the Eastern Michigan Tourist Association in Detroit at the outdoor life and motor boat show. Application and enquiries are al- ready being received from tourists preparatory to enjoying our State park and free camp sites this summer. The latch string is out. Don’t be bashful. Following a recess for luncheon the chair called upon M. G. Thomas to preside and the meeting resolved itself into a fair association meeting for the purpose of re-organizing and com- pleting the list of directors and officers of the Onaway district fair. After considerable discussion a vote was taken resulting in the retaining of four of the original directors and add- ing the names of Dewey Smith, M. G. Koepsell and Andy Johnston. Mr. Karr will continue as Secretary. Herb Hutchinson and Mr. Anton, of Afton, were present and took active parts in the meeting. 19 Mr. Karr and M. G. Koensell have outlined and perfected plans for se- curing speakers, slides and films for the purpose of entertaining farmers each Saturday afternoon during the summer. This will take place in the Family theater and no charge will be made. The undertaking is for the purpose of instruction, education and entertainment along the lines of agri- cultural and dairy work. Squire Signal. Corduroy Tires Sidewall Protection Made in Grand Rapids Sold Through Dealers Only. CORDUROY TIRE CO. Grand Rapids, Mich. MiIcHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. MUTUAL PROGRESS CASH ASSETS oe. UL oe Pee Maa? ae ee $ spe EE eo 151,393.18 nS 241,320.66 Meanwhile, we have paid back to our Policy Holders, in Unabsorbed Premiums, $425,396.21 for Information write to L. H. BAKER, Secretary-Treasurer LANSING, MICHIGAN 460.29 7,191.96 85,712.11 201-203 Ellsworth, S. W. VEGETABLES We specialize in CHOICE HOME GROWN AND SHIPPED-IN VEGETABLES We can now furnish the Genuine Jerusalem Artichokes, MICHIGAN RAISED. WHOLESALE DISTRIBUTORS VAN EERDEN COMPANY Grand Rapids, Mich. 20 MICHIGAN TRADESMAN April 2, 1930 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President — A. J. Faunce, Harbor Springs. First Vice-President—G. Vander Hoon- ing, Grand Rapids. Second Vice-President — Wm. Schultz, Ann Arbor. Secretary — Herman Hanson, Rapids. Treasurer—J. F. Tatman, Clare. Trustees—O. H. Bailey, Lansing; M. C. Goossen, Lansing; Grover Hall, Kalama- zoo; O. L. Brainerd, Elsie; Ole Peterson. Muskegon. Grand Here and There in Grocery Problems. “You tell us to advance a price from 20 to 2lc where necessary for correct mark-up. If Mrs. Jones says she can get it from a nearby competitor, what do we do?” It was discovered long since by Mr. Aesop that nobody could please every- body. Each merchant must content himself to serve a certain segment of the population. Did you ever think how strictly limited is the possible circle of chain service because of its rigid restrictions to cash-carry limited stock range and other features? Ask Rumsey, family grocer, 140th street and Broadway, New York, how come he gets 12c for staple evaporated milk when chain units on every side sell it for 3 for 25c. His answer com- pletely covers the ground: “That’s easy,” he says. “The folks who go to the chain stores do not come to me. Those who come to me do not go to the chains.” No price is to be made without thought. The thought must take into account the kind of trade a man serves. A quarter century ago high grade tall salmon, which had always sold in our town for 17c, got where we had to get 20c for it to carry our expense and leave us a profit. A neighbor near us, a block down a side street; continued to sell for 18c. Question, what should we do? We reasoned that we could let the few who raised objection go down street. We were sure he'd not sell all the salmon. If five per cent. of the Mesdames Jones went there, perhaps 95 per cent. of the other standard families—the Smiths, Browns and Rob- insons, for example—would pay us 20c rather than walk an extra block. Per- haps they’d not even be conscious of that 2c difference nearby. Results justified that reasoning. Ten per cent. is a big difference in any staple food price; but consumers do not think in percentages. They think that two blocks is a long walk to save two cents, even when they think at all about it, which is seldom. No item in groceries is stapler than Arm and Hammer soda. Our price in our store for our kind of service was 10c per pound package. A department merchant nearby asked only 7e. We had an occasional protest. Should we yield 30 per cent. on that item to placate 5 per cent. or less of our pos- sible buyers; or should we risk loss of 5 per cent. and retain the 30 per cent. extra from the 95 per cent. willing to trade Our way? We elected the logical course and, except for an occasional protest, were unconscious that we did not please everybody. In such cases, we never ‘ argued—good plan never to argue—we just smiled and said we had to get 10c to render our kind of service: and was there anything else to-day? It did not hurt our feelings that the few who went across to our neighbor for that single item usually stopped back for their real requirements. Merit wins, provided it is genuine. The mrchant who renders real value in goods and service need not be stampeded by sporadic objections to sound pricing. I incline to think such is the experi- ence of the man who asked me this question, for he is a successful grocer. Shredded Wheat sales are promoted constantly by sampling, but the sample is two whole biscuits, which is enough for a generous breakfast. The pros- pect gets such a real taste that con- verts are made daily. Yet this is the famous “baled hay,” so tasteless to the novice that desire for it must be ac- quired. A stingy sample would re- sult in nothing. Enough for a full portion tempts most folks to make a meal of it. Hence sampling carries this item into consumer favor. A few days ago somebody left a sample of Lifebuoy soap at our door. It was a full sized cake. My wife put it by the basin and first time she used it she said: “My, how can anybody use that carbolic stuff!” Somehow I like carbolic acid, but, of course, I’d never ask for soap my wife did not like. A few days later, she said: “Do you know, I am getting so I like that soap? It seems to have such a clean smell.” It is not gone yet, but I be- lieve we shall use it hereafter. Had that been such a slab as one finds in the 5c package of soap and towel in public washrooms, there would not have been a chance for it. Yet every expense of printing and dis- tribution would have been as great— nearly—as on the generous sample which tempted to use continuous enough to convert the user. A housewife recently found a gro- cer’s circular on her porch. She no- ticed it because it was held and weight- ed with a regulation clothespin. That cost a bit more than the bare circular, but its use insured it against being blown away, hence increased the cer- tainty of proper distribution. It ap- pealed to the thrift of a housewife who habitually conserves clothespins. The act of taking off and saving the pin led naturally to careful reading of the cir- cular. Let us be properly, intelligently gen- erous and broad minded about such things. Let us do what we do right. Let us think out how to make our work. completely effective. All that sort of thing pays. Grocers are getting lots of co-opera- tion these days in directing folks to their stores. A sign on a bread deliy- ery truck yesterday read: “Buy bread from your grocer.” I am told, and my experience con- firms it, that restaurant keepers hold back on ketchup, Worcester sauce, mustard, chili sauce and other relishes until diners ask for them. This results in just half the consumption that would follow if they were on the table within reach of all. If thus to hide things which guests know are free results in such curtailed use, is it remarkable (Continued on page 31) The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS fe F = res CHURNED FRESH ve AND - WHOLESALE DISTRIBUTORS KENT STORAGE COMPANY CHICAGO—GRAND RAPIDS ROUTE Merchant Freight Transportation with Store Door Delivery Over Night Runs between Chicago and Grand Rapids DAILY SERVICE GRAND RAPIDS MOTOR EXPRESS COMPANY General Offices 215 Oakes St, S. W., Grand Rapids, Michigan Chicago Terminal 1800 South Wentworth Ave. In More Homes Everyday ROLSOM y, America’s dinest Bread » SANCTUM BAKORIUM \\ NEWS Ey HOLSUM has so consistent- ly improved in quality that the housewife has no incen- tive to bake at home. T; ASSOCIATED TRUCK LINES The Outstanding Freight Transportation Line of Western Michigan. State Regulation means Complete Protection. ASSOCIATED TRUCK LINES Phone 93401 108 Market Av.. Grand Rapids, Mich. RABBIT AND DUCK OFFER FREE SHUN WY oc HUCK sa tas a 4 + ss y It’s a Whiz for 30 Pounds Eggs Your Window d an 30 Toys on Wheels SNS ae PUTNAM FACTORY National Candy Co., Inc. GRAND RAPIDS, MICH. April 2, 1930 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E Y. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Horse Meat Plant Will Be Opened. Officials of the Ranger Packing Co., which purchased the old Albia Packing Co. plant early this year and started work of repairing and re-equipping the plant for the preparation of horse meat for foreign trade, state that the plant will be in operation before the end of this month. The program of the company is a most optimistic one and within a year from the start of operation it is the hope of the officials to furnish employ- ment to approximately one hundred and fifty men and to kill two hundred horses a day. The entire process of killing, dress- ing and pickling is expected to take ninety-seven minutes with the plant operating at capacity. An almost endless variety of prod- ucts can be manufactured from the horses, company officials say, but for the present the company will confine its activities solely to the pickling of the meat, which is much in demand in France, Belgium and other foreign markets. —_+-++>____ 7 Per Cent More Fish Frozen Last Year. The quantity of fish frozen in 1929 at 166 private and public freezing plants is given by the Bureau of Stand- ards as 121,542,389 pounds, which was 7 per cent. more than in 1928 and the largest amount for any year on record. Over one-half of the total consisted of six species of fish. Ranked in order of importance they were halibut, with 12 per cent. of the total; salmon, 10 per cent.; mackerel, 9 per cent.; cod, haddock, hake and pollock, 9 per cent. whiting, 7 per cent., and sea-herring, 7 per cent. Other species of which considerable quantities were frozen were shellfish, squid, croaker, butter- fish and lake herring. —_~22>—_—_ New Scale Minimizes Loss Through Overweight. A scale featuring a dial which ac- cords over an inch to the registration of a quarter of an ounce is being dis- played. It is designed to eliminate the losses resulting from overweight in the manufacture or sale of bulk goods. An error of either overweight- ing or underweighting is visibie at a distance of thirty feet. The dial ac- complishes this by holding at zero when the exact weight desired is bal- anced on the weighing beam, and swinging to the right for overweight and to the left for underweight. The scale, the makers say, requires no leveling or adjusting for different positions. ———»++>___ College Gives Course in Food Buying. A course in food buying was recent- ly established at the University of Maryland. Classes are now meeting once a week. The course is open to graduates, undergraduates and out- siders, and is applicable to students who expect to buy only on a small scale for the home as well as to those MICHIGAN TRADESMAN 21 who expect to enter the food trades. The chief emphasis is given to judging the quality of various kinds of foods, Since a proper understanding of qual- ity is the first essential in estimating how much the product under consid- eration is worth. —_—__» 2. Proper Food Prevents Crippling of Hogs. An appreciable amount of the an- nual loss through crippling of animals en route to market could be eliminated, according to Paul Gerlaugh, extension specialist of Ohio State University, by proper feeding of the animals. This is particularly true, Gerlaugh says, in the case of hogs. Lack of minerals in the food rations, he says, results in soft, easily broken bones. The minerals may be supplied in the form of a mixture of two parts ground limestone, two parts acid phos- phate and one part salt. ++ Canadians Eat More Meat Than Yankees. Per capita meat consumption in Canada this year is expected to ex- ceed 156 pounds, which is considerably above the latest figures for the United States. The average Canadian con- sumes 56.94 pounds of beef, 82.48 pounds of pork, 6.46 pounds of lamb and mutton, and 10.12 pounds of poultry. Ninety per cent. of the beef con- sumed by Canadians is produced in the Dominion. ————_+ + Predicts Food Robots in Apartments. One of the locations likely to be chosen in the future for the installation of food vending machines, according to J. A. L. Pennington of the special- ties division of the Department of Commerce, is the apartment house. The installation of machines here, he explains, would permit housewives to get such emergency items as bread and milk, as well as razor blades, drug specialties and other articles needed in a hurry, without going out of the house. —_~++ + Babies Like Beef But Dislike Spinach. An experiment in child feeding con- ducted by Dr. Clare Davis, according to the Washington Star, indicates that beef is the average child’s favorite food and that spinach is his chief aversion. This experiment, which was _ per- petrated upon thirteen babies, was conducted to determine what kinds of food children naturally prefer and had nothing to do with determining what kinds were best for them. —_+ ++ Modern Youth. “How old are you?” enquired the visitor of his host’s little son. “That is a difficult question,” an- swered the young man, removing his spectacles and wiping them reflectively. “The latest personal survey available shows my psychological age to be 12, my moral age 4, my anatomical age 7, and my physiological age 6. I suppose, however, that you refer to my chron- ological age, which is 8. That is so old-fashioned that I seldom think of it any more.” ——_>+.—___ The secret of success is not so much in helping others as in helping them to _help themselves. We Cater to Independent Merchants Only FRUITS AND PRODUCE BANANAS A SPECIALTY D. L. CAVERA AND CO. THE HOUSE OF PERSONAL SERVICE Phone 9-3251 M.J. DARK & SONS Direct carload receivers of UNIFRUIT BANANAS SUNKIST ~- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables | lvs Not a Bit too Early to think about “On to Dayton in June’. The Annual Convention of the National Association of Retail Grocers is to be held in Dayton, Ohio, this year, June | 6th to 19th inclusive. Attend the Convention and profit from the contact with other grocers and enjoy a visit to the cradle of aviation. Write your local Secretary now so that the Transportation Committee may include you in their plans for special trains, etc. Let your vacation cry this year be: “On to Dayton in June”. Compliments of STANDARD BRANDS INCORPORATED VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cantaloupes, Peaches, “‘“Yellow Kid” Bananas, Oranges, Lemons, Fresh GreenVegetables, etc. GRIDDLES — BUN STEAMERS — Everything in Restaurant. Equipment, Priced Right. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mer. URNS GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RA,PIDS, MICHIGAN HARDWARE Michigan Retail Hardware Association. President—Louis F. Wolf, Mt. Clemens. Vice-Pres.—Waldo Bruske, Saginaw. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Sporting Goods Trade in the Spring Months. With the first suggestion of spring, the boys commence to play marbles on the street corners. That marks the real opening of the sporting goods trade. The same curious impulse that almost automatically turns the thoughts of boyhood to marbles is undoubtedly behind the movement of older folk toward outdoor sports when warm weather approaches. When the marbles make their ap- pearance, it is time for the alert hard- ware dealer to be up and doing, in con- nection with his spring sporting goods trade. In handling this trade there are some points worth remembering. One is that the merchant who takes an active personal interest in sports is pretty sure to get the first call, when the enthusiasts set forth to make their purchases. “Get into the game” is good advice for the hardware dealer who wants to make this department of his business worth while. “TI haven't got the time for such ac- tivities,’ the busy hardware dealer is apt to protest. And, quite likely, he will cite the case of some merchant he knew once upon a time who took so keen an interest in amateur athletics that he let his business die of neglect. It is undoubtedly possible to go too far with anything. But in this connection there are some things worth pondering. Every man should take his business seriously. But the most successful business men are not those who spend all their working hours in their stores or behind their counters. The man who varies his work with a reasonable amount of play can work twice as quickly and twice as efficiently as the man who plods along every hour of the day. Temporary detachment from business gives him a clearer outlook when he comes back to work. Every merchant should have a rea- sonable amount of recreation. And what better or healthier recreation could he have than is offered by out- door sports? Especially since his in- terest in such activities is apt to prove helpful in a business way. I do not mean that the hardware dealer must or should devote an ex- travagant amount of time to amateur athletics or professional sport. But he ought to be interested—really in- terested—and ought to pay some at- tention to local and National activities in this line. He should know the salient principles and more important rules governing at least the more popular sports, so that he can talk in- telligently about them, or at least listen intelligently when they are dis- cussed. Quite often the merchant can do this by proxy, through a, wide-awake clerk who is also a sporting enthusiast. It’s good business to get a young fel- low of this type to take special charge of your sporting goods department. If MICHIGAN a member of the staff reveals an in- terest in this direction, by all means encourage him. Suppose to start with he doesn’t know an awful lot about sports? ‘Given encouragement, he’ll learn fast. And everything he learns will make him more useful to your business. He’ll be all the better sport- ing goods salesman for his keen per- sonal interest in the practical use of the lines he has to sell. If you realize the importance of getting into the game,” you’ve grasped one of the most vital factors in mak- ing your sporting goods department a success. But don’t pretend an interest you don’t feel. A meré pretense of inter- est will fool very few of your sport- ing goods customers. And it’s a good deal easier, if you set yourself to it, to be really interested than to bluff. The merchant who regards the sale of sporting goods as a mere money- making venture can never reap the re- turns which come to the merchant who is really interested in this, that or the other game for its own sake. In this line of trade at least the mixer has the advantage. With spring approaching, sports of all kinds will quickly liven up. In every community the season’s program of outdoor sports is being discussed. Clubs and associations are getting into action; the angler is trying his hook and line; the golfer is getting out his clubs. In catering to the spring sporting goods trade it is good policy to move the stock as near the front of the store as possible. Throughout the winter the sporting goods lines now becom- ing seasonable have, naturally, re- mained very much in the background. But now that sales are to be made, dis- play is essential. Most enthusiasts are young, hence impulsive; and a window display will quite often result in quick purchases, provided the display is of a type to appeal to the passer by. It is of course a difficult job, in the spring months, to give prominence to every line that merits prominence. In the next few weeks, paints should be played up, garden tools featured, stoves brought to the front, and so on. It’s a sheer impossibility to give each and every one of the timely lines all the display space it ought to have. Nevertheless, by frequent and sys- tematic changes of window display, a lot of different lines can be shown in the next few weeks, and the buying public appealed to from a good many different angles. Sporting goods should get their fair share of display, and, as previously stated, should be given as much prominence inside the store as circumstances will permit. Window display is a great help in getting the line before the public. In- genuity, brain work, will do a lot to make up for limited display facilities. Remember, too, that an A-1 display with real pulling power will do as much to draw trade in a couple of days as a commonplace display will in an entire week. What after all is the object of win- dow display? Is it to put the goods where they will be seen? Or is it, rather, to induce the passer by to look TRADESMAN at the goods? There is a difference between the two. Any dub can ar- range baseball, golf or fishing equip- ment in a window; but it takes a cer- tain amount of genius to arrange these lines in such a way that the passer by will stop, look hard, and rush into the store to get further particulars. Put punch into your display. Give it the distinctive touch which arrests and holds attention. For instance, a dummy figure holding the bat or wear- ing the gloves will instantly catch the attention -of everyone. Incidental ef- fects of this sort can easily be worked into the display by the ingenious win- dow trimmer; and they are all the more necessary if you can give this important line only a limited amount of window space for a short time. Give some attention, too, to interior arrangement of the goods. A good many dealers don’t fully appreciate the advertising value of interior display. It is worth a lot to the wide awake merchant. Try to display the goods, not mere- ly where customers can see them, but where customers can examine and handle them. The baseball enthusiast likes to feel the mit or the bat, the angler to handle the new rod, the golf- er to give the untried club a tentative swing. The mere touch of coveted equipment enhances the enthusiast’s desire to possess and use it. Where a store has a wide open space between counters, sporting goods can be arranged and displayed in racks down the middle of the store, prefer- ably close to the entrance. If a cus- tomer sees something that interests April 2, 1930 him, he will stop to examine it; and this display of interest is ample hint to the wideawake salesman to get busy. Quite often a study of the store in- terior will disclose nooks and corners, unoccupied spaces of one sort and an- other, where fishing rods, baseball equipment and similar lines, can be shown to advantage. It is, however, a sound principle, wherever possible, to group all sporting goods in one de- partment. Never forget that it pays to keep the goods bright and clean. The young fellow who is buying a baseball or the older chap who wants a fishing rod are alike in desiring an article unquestion- ably new. Dirt and dust suggest age, neglect and possible hidden defects. It pays, too, to watch your stock. Look over the goods at frequent in- tervals to see that they are in good condition. The jointed fishing rod that refuses to connect, for instance, is apt to throw suspicion on the entire stock. Angling is one of the earliest and most popular of spring pastimes. The angler on the local wharf may get only a few worthless fish, but he gets a lot of thriJls into the bargain. He is very much interested in securing the proper equipment. It is often good policy to lead off your spring campagn with fishing tackle. Get a few weatherbeaten bits of timber, rig up a dock in your window, spread on the bottom of your window a sheet if glass edged with sand to represent water. Help out the fringe of sand with mud, dry leaves and twigs. Set your dummy on the edge of the dock with line and rod ready to Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment BROWN & SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Harness, Horse Collars Blankets, Robes Sheep Lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN 3B Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE April 2, 1980 cast. If your window facilities per- mit a real patch of real water instead of the glass, so much the better. Fishing rods should be shown joint- ed. There is a sound reason for this; the average customer before he buys wants to see how the rod balances. and hangs. Where the salesman has to put the rod together every time he makes a sale, the selling of rods is a slow process. Feature the higher priced rods. The cheaper rods sell readily enough; try always to sell the best, and hold the cheaper line in reserve, to be produced rather than miss a sale. A pillar in the center of a store makes a very good display medium for rods, stood on end and held in place by a surrounding rack. It is a good, safe rule, when a sale is made, to deliver the actual .article shown and demonstrated to the cus- tomer. Follow the same rule with re- gard to reels, replacing the article sold with another from the reserve stock. In this way you avoid any accumula- tion of shopworn goods. After the fishing tackle, feature baseball lines, then tennis goods, golf- ing equipment, canoeing outfits, motor boat supplies, and the like. And remember, always, the import- ance of keeping in personal touch with as many as possible of the local sport- ing and athletic activities. Victor Lauriston. oo ___ The Drys ae Stand By Their uns. Grandville, March 25—Just at the present time there seems to be a con- certed effort on the part of the whisky element to discourage and if possible do away with prohibition. This effort has cropped out in Wash- ington and the wets are having a hear- ing before a congressional committee. Even women of National prominence have taken up the cudgels for an abol- ishment of the Volstead act which has been of such wonderful benefit to the Nation at large. Had the wet candidate for President been elected a year ago this state of affairs would cause no wonder, but with a decided majority of dry votes cast in the Nation it seems the height of folly to come to the front with a tissue of lies as regards the damage being done by the prohibition of the liquor traffic. i Might as well demand a repeal of laws against murder because of the fact that crime is rampant despite laws for the peace of the community. The statement is broadly made by saloon lovers that never was so much liquor drank in saloon days as now. Were this true is it likely that the wets would care to bring the saloon back and thus cut down the consumption of liquor? Common sense would show that the prohibition law, though perhaps laxly enforced in some parts of the country, is fifty per cent. better than open saloons, During the old regime almost every small village of a few hundred in- habitants had one or more saloons. Is it reasonable to suppose, with a pro- hibitory law on the statute book, these villagers are swallowing more riot- inducing liquids than they did for- merly? Tell that to the marines. Even though there are women in our coun- try so lost to all sense of shame as to advocate a return to public drinking booths, there are millions of others who date their first sense of what a home was meant to be from the incep- tion of the much maligned Volstead act. MICHIGAN I am personally cognizant of many of these homes which became real homes because of the abolishment of saloon rule. To say that more liquor is consumed to-day because of pro- hibition is too preposterous to believe. Fact is it is not true and the utterers of such a libel on the race are falsify- ing the record for no good purpose. Of one thing these mockers of our prohibitory laws may rest assured and that is that the Eighteenth Amend- ment will not be repealed. Prohibi- tion has come to stay as a law of the land. It is possible that a referendum may be brought about. Even then the liquor lovers will find themselves in a hopeless minority. There need be no denying that some of our state and county officials have proven derelict of duty where the en- forcement of prohibition is concerned. That is perhaps to be expected, yet the good temperance people will see to the weeding out of these unfaithful servants, replacing them with incor- ruptible executives of the law. Such a reform cannot be brought about in a day or a week, not even in a year, yet the outcome is bound to be on the side of temperance and moral- ity in the long run. It seems that Michigan’s Governor Green is to tbe hauled over the coals for the supposed attendance at a meet- ing of highups in Detroit where liquor is said to have been consumed. For- tunately for the cause of righteousness our Governor is not a weakling and has signified his willingness to appear before a Washington committee when- ever called upon to give testimony in the case. No doubt there is enough skuldug- gery going on under cover which should be unearthed and given to the full light of day. Whatever the wets may seek to do the prohibition of the liquor business was enacted with no thought that it would ever be repealed and the rotten days of the saloon brought back. Under the name of personal liberty these scheming whiskyites hope by an appeal of this kind to influence many well thinking men and women to come to the rescue of the down and out saloon. Where can you find to-day as much liquor consumed as was the case when a very small city in the lumber county supported eighty saloons? Could those saloons possibly exist without liberal patronage? Is it not the height of nonsense to claim that such a town to-day consumes more liquor than it did in those saloon days? Reforms often move slowly, and this liquor problem is one of them. In the old days, when an attempt to drive out the saloons by a prohibition party movement failed it was thought that the saloon had won a victory. Not so, however, since when the abolition of whisky stills and drink parlors became a people’s and not a party question the law became a living reality. To-day a large majority of our American women are on the side of the drys, and this majority, aided by temperance men, will see to it that no false cries of personal liberty will ever throw the Nation back again into the power of the saloon or any of its agencies. Keep on the brakes. Make no com- promise with wrong and the prohibi- tion movement will prove a final suc- cess. Old Timer. —_2+~--+___ House Furnishings Sales Off. Sales of major house furnishings lines during the first quarter of the year, will apparently show marked de- clines when compared with figures for the same period last year. A well in- formed executive in the floor cover- ings market estimates that total busi- ness in that line has been from 18 to 23 per cent. off. In the furniture in- TRADESMAN dustry, the decline is placed at about 12 per cent. Estimates of business on household electrical appliances and associated lines forecast a total 14 per cent. lower than a year ago. All those furnishing estimates, however, were quite optimistic regarding the coming months and reported a gain in orders this week and last. o, oe SIDE LINE MEN WANTED SALES MANIFOLD ORDER BOOKS COUPON Autographic Registers and Forms THE WIRTH SALES BOOK CO. 4446-52 N. Knox Ave., Chicago EX \ “ 0,0 0 ae 0 eee 0 ee The Brand You Know jhar e wt Wa: CNS , Look for the Red Heart on the Can LEE & CADY Distributor The ERICAN ATIONAL ° BANK e Capital and Surplus $750,000.00 One of two national banks in Grand Rapids. Member of the Federal Reserve System. President, Gen. John H. Schouten Vice President and Cashier, Ned B. Alsover Assistant Cashier, Fred H. Travis Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. Halloran Detective Agency High Grade Detective Work 506 G. R. Savings Bank Bldg. Grand Rapids Michigan Phone 65626 I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT <<) CHEESE All varieties, bulk and package cheese “Best Foods’’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES FRIGIDAIRE ELECTRIC REFRIGERATING SYTEMS PRODUCT OF GENERAL MOTORS For Markets, Groceries and Homes Does an extra mans work No more putting up ice A small down payment puts this equipment in for you F. C. MATTHEWS & CO. 111 PEARL ST. N. W Phone 9-3249 Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-311 Murray Bldg. GRAND RAPIDS, MI GAN 25 Mixed Gladiolas $1.00 10 Different Dahlias 2.50 SPRINGHIILL FARM, A. T. Edison R.F.D. No. 2, Grand Rapids, Mich. Jennings Manufacturing Co. Pure Vanilla Extract Made from prime Vanilla Beans 1314 Division Ave., South GRAND RAPIDS, MICHIGAN 24 MICHIGAN TRADESMAN April 2, 1930 vh ladhand 1 visit HOTEL DEPARTMENT made by the hotel orpaniaton tthe CHARLES RENNER HOTELS j t stitution. Banish the Sword Swallowers and oo i Me the picturesque ‘St. Joseph Valley. Soup Yodelers. Los Angeles, March 28—Letters re- ceived from Flint, from two very good hotel friends of mine—Earl Greene, former operator of Hotel Crystal, and C. G. Hammerstein, present proprietor —are highly informative. Earl ad- vises me that he will manage the Pine Lake Country Club, near Lansing, and “Ham” tells me that his two caravan- saries, the Crystal, at Flint, and the Clifton, at Battle Creek, are enjoying a most satisfactory patronage. Mr. Hammerstein was for many years the Michigan representative of Albert Pick & Co., Chicago, dealers in hotel sup- plies, but decided about four years ago to get on the other side of the counter and has done remarkably well. Mr. Greene is popular with the traveling fraternity and no doubt will make a record with his new venture. I understand that the proposed deal whereby the Wigton Hotel, at Hart, was to pass into the hands of the Heldenbrands has fallen through. Too bad. The Wigton needs rejuvenating, Hart deserves a better hotel, and a connection with the “Hildy” organiza- tion would have been most desirable. Now somebody or other wants the hotel man to forbid the use of tobacco in his guest chambers. Sure. And while you are about it. enforce correct table manners in your dining room. The sword-swallower and the soup yodeler must be banished to the South seas. It seems some operators are getting quite serious about the proposition of abolishing the lounge lizard, otherwise known as the “chairwarmer.” There is no apparent objection to this move- ment except that in many instances this particularly individual is more or less an information bureau, hence an asset to the hotel. The individual who deliberately uses the hotel for a flop house should be speedily eliminated. but there is a very delicate line of demarcation between the two and the services of a real diplomat may neces- sarily be called into action. George L. Crocker, manager of Ho- tel Olds, Lansing, has extended an invitation to Michigan Charter 29 and Grand Rapids Charter 22 to be his guests at a dinner dance, following a business meeting. on April 19. He has likewise extended invitations to Past Presidents W. E. Defenbacher, Dave Olmstead and C. L. Corpening to be present on this most magnolious oc- casion. Mr. Crocker is a great as- sociation man. He has been a con- sistent booster for the Michigan Hotel Association and has put in some heavy strokes for the Greeter organization as well, in fact, ag much as any other individual has he been responsible for the growth -f the latter association in the Wolverine State. And I do not think I will be in error when I predict that those participating in the hotel course at the Michigan State College in April will find him very much in evidence in the activities on that occasion. Arthur Kopp, manager of Roachdale Inn, Montague, will make many im- provements before the opening of the coming resort season. The Inn is one of the recent additions to the Michigan hotel list, but it is winning a reputa- tion for excellence. Ernest E. Lang, who was Office manager at the Book-Cadillac, Detroit, until a year ago, is now manager of Hotel Southmoor, Chicago. G. Stanley Frye, formerly room clerk at the De- troit Tuller, is with him. Michigan hotel men will remember Mr. Lang, Elmer Tyler, formerly of the Bailey House, at Ionia, has accepted a clerk- ship at the Belding Hotel, at Belding. I note with much satisfaction that Mr. and Mrs. Chas. M. Luce, of Ho- tel Mertens, Grand Rapids, have taken a day off and gone to Washington, D. C., for a well deserved vacation. I will also be very glad to hear that they have taken occasion while there to show some of those recalcitrant legis- lators that they cannot fool “all the people all the time.” I am asked to page the relatives of J. A. McDonald, a hotel steward, who recently died in the service of the Rice Hotel, at Houston, Texas, but who for- merly came from Michigan. The Charlevoix Pickle & Produce Co. has purchased four collection sta- tions in Northern Michigan from Libby, McNeil & Libby, located at Boyne City, Central Lake and Ells- worth. Their products are used very extensively by Michigan hotels. F. M. Creore, assistant manager of Hotel Clifton, Battle Creek, for sev- eral years. has gone to Milwaukee, to take a position in Hotel Plaza,, now under the management of Milton Ma- gel, formerly in charge of the Battle Creek institution. “Jake” Hoffman announces that he will add 250 rooms to his South Bend establishment, the Hotel LaSalle, and in doing so he will be knowing just exactly what he is daing, which is much to the point. Some years ago—I think it was when Water Hodges, of Hotel Bur- dick, Kalamazoo, was president—the Michigan Hotel Association, adopted a program which contemplated several sectional hotel meetings in various parts of the State. They worked out to decided advantage and I am very glad to know that President Ernest H. Piper also thinks well of the plan. The theory is that more good can be done the members of the craft by getting together in a small wav. with less ex- citement, than by centering all the attractions in the big show—the an- nual convention. ‘Hence the conven- tion being held this week at South Haven, with Miss Ruth Mary Myhan, of the Shamrock Hotel. is the first of a series which will be undertaken. Other meetings will be held in the North and East sections of the State later on. The bus people want to perfect ar- rangements with the hotels whereby the bus organizations will make reser- vations for travelers at various hotels en route, and receive certain gratuities for so doing. Some of the hotel men kick about such a program, claiming it is unethical. Well, you know boys, that there are various codes of ethics among various professions but they all rally around one logical certainty—the almighty dollar. The commission ar- rangement has worked very success- fully in many lines, but it is for the hotel man to decide whether he favors this class of promotion. Hotel Devine, at Portland, is going to have many improvements. It is one of the old reliable establishments, of which Michigan boasts many, has been honestly and carefully administered by the Devines for many years, and has been noted for its creature comforts. Now it will don some glad rags and the traveling men talk about it as be- ing almost a personal affair. It pays to do these things and no one knows better than the Devines that this is so. vv oO | ease "Smy le ve The Pantlind Hotel The center of Social and Business Activi- ties in Grand Rapids. Strictly modern and fire-proof. Dining, Cafeteria and Buffet Lunch Rooms in con- nection. 750 rooms — Rates $2.50 and up with bath. Edgewater Club Hotel, St. Joseph, Mich., opén from May to October. Both of these hotels are maintained on the high standard established by Mr. Renner. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. W. 0. HOLDEN, Mgr. HOTEL KERNS LARGEST HOTEL !N LANSING 3800 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. S$. RICHARDSON, Proprietor NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. Buropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular ces. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. e Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. YOU ARE CORDIALLY invited to visit the Beauti- ful New Hotel at the old location made famous by Eighty Years of Hostelry Service in Grand Rapids. 400 Rooms—400 Baths Menus in English MORTON HOTEL ARTHUR A. FROST Manager HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction. of the Continental-Leland Corp. Grorce L. Crocker, Manager. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWART R. SWETT, Mgr. Muskegon ote Michigan Columbia Hotel KALAMAZOO Good Place To Tie To “We ave always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. April 2, 1930 Mrs. Ola Brady Moody has purchas- ed the Cody Hotel, at Battle Creek, from Peter Isaacson. She formerly operated several local hotels, among them being the Laverne, which George A. Southerton, has recently taken un- der his wing once more. Fred W. Gandy, for twenty-five years active in hotel business in De- troit, passed on the other day. He was the owner of four hotels, the Rich- mond, Royal, Raymond and the older Savoy. The Detroit Restaurant Association are going to help out the Michigan Hotel Association at their educational meeting by co-operating in that por- tion of the program pertaining to cooking and catering. The new Addison Hotel Co. has been organized in Detroit to take over the operation of the Addison, which has been controlled by the Union Mortgage Company for several years. Three hundred thousand has been paid for the property which is but a small part of what it originally cost. It was an amusement and social headquarters for some time, but these features hav not been in evidence recently, though the hotel proper has been functioning. The Michigan Tourist and Resort Association will henceforth have an office at 161 Michigan boulevard, Chi- cago. It will be operated jointly by this organization, the Upper Peninsula Development Bureau and the State of Michigan. It sure is a funny world. A short time ago the union barbers of Los Angeles decided that 35 cents should hereafter be the standard price for a shave in shops reeking with unionism. Now the Lord High Executioner of the Order of Tonsors declares the rea- son that they had to return to the for- mer lower price was lack of patriotism on the part of the public. Perhaps the standard of one-way conversation on the part of the operator did not measure up to the requirements. One has to indulge in a little hilarity when he remembers that a few years ago the standard price for a shave was 10 cents, or twelve for a dollar, and the barber took some interest in his per- formance of the service. Now he only speaks of an anticipated higher stand- ard of living. In a scare heading one of our Los Angeles newspapers announces that a syndicate will put up forty apartment buildings at once. They ought to do this little thing and while they are about it, add a few for good measure. If there is any one thing Los Angeles does not need it is more living quar- ters. The landlords admit that the city is 40 per cent. overbuilt when it comes to living accommodations. Rents have come down in about that propor- tion for this type of abode during the past year. One of the chief industries is to find suckers who desire to invest in apartment buildings. There is a well Organized association of “apartment dwellers” who help to swell the “oc- cupancy” list until after the sale has been consummated, after which the new owner discovers they have been furnished these apartments free of charge and are prepared to move the very first time the rent collector comes around. Court proceedings portray this condition daily. Don’t buy any stocks or bonds se- cured by hotel or apartment holdings in California, or, in fact, in any other state. If you must invest in doubtful propositions go direct to the yard where they turn out gold bricks and get in on the ground floor, ‘besides sav- ing postage. Henry Bohn, editor of the Hotel World for half a century, who does MICHIGAN not'use liquor or tobacco—and never did—makes this appeal to the red- blooded human being: “Let us be men and not hypocrites; not cowards; not pretending to be what we are not; not men who worship one day in the week, but men who live seven honest days in the week: face the facts, face the truth, face the world and assert our right to be wrong as well as right when it concerns only ourselves. I have not been asked to write the history of the world in 500 words, but I would like to write the present status of our political condi- tions in the sky in letters a mile high, in one word: Hypocrisy.” Roger W. Babson, noted statistician, speaking of the possibilities of the tourist trade, says: “The whole living expenses of tour- ists are distributed among local busi- ness men in the cities, towns and re- sorts where they visit. For example, 25 cents out of each dollar goes to the hotel where the tourist stays, and 75 cents goes directly to the trades people of the community. The hotel in turn spends 7 per cent. of its share locally for supplies, taxes, salaries, wages, etc. At least 93 cents out of every dollar stays in the community where he visits.” Frank S. Verbeck. A. W. Heldenbrand, formerly land- lord of the Kimbark Inn, Fremont, has leased the Arcadia Hotel, at Alma, for a term of years and took possession April 1. Mr. Heldenbrand will mod- ernize the hotel and put it in first- class condition. Rates will be moder- ate, in keeping with the creature com- forts Mr. and Mrs. Heldenbrand know so well how to maintain. Alma is very fortunate in securing a land- lord who has such a wide reputation for efficiency and service as Mr. Hel- denbrand, who will place Alma on the hotel map as it has never been before since the early days of the Wright House. : F. E. Doherty has started on the work of rejuvenating the King Hotel, at Reed City. It is his intention to completely remodel the forty rooms. In seventeen rooms baths will be in- stalled, in five rooms toilets and lava- tories. All rooms will have hot and cold running water. Each of the forty rooms will be equipped with telephones. Besides new furnishings, the mat- tresses and spring on every bed will be replaced by new-type springs and mattresses. —_>->—_____ Late Business Changes in Ohio. Columbus — Walker T. Lickerson has issued a statement to the effect that the Walker T. Dickerson ‘Co., successor to the Riley Shoe Mfg. ‘Co., operating Plant No. 2 in Logan, Ohio, is not associated or affiliated financial- ly or otherwise with any other cor- poration or manufacturer of women’s footwear. . Ashville—Orville R. Mithoff has opened a grocery and meat market here. Cleveland—Fisher Brothers Co. has enlarged and remodeled its grocery and meat market here. McConnelsville—Fred Shoop is the new proprietor of the meat market which was formerly owned by Frank: Finley & Son. Barnesville—Patterson & Broom- hall have sold their grocery and meat market to H. S. Renner. cringing _ TRADESMAN Cambridge—Bert Foraker and C. C. Meighan have taken over the grocery and meat market on Eighth street from R. G. Ferguson. Cleveland—The 'C. & S. Meat Mar- ket has been opened at 22008 Lorain road. Toledo—E. J. Gross is the proprie- tor of the grocery and meat market at 1212 Wott avenue. Cleveland—After being in the gro- cery business forty-five years on the same street, John F. Schulte, has built himself a two-story building and added meats. Before putting in equipment he looked over other stores and copied the best ideas with the re- sult that he has one of the best look- ing stores in Cleveland. The shelving is different from others, being wider at the bottom than at the top, which gives a nice effect and shows off goods to best advantage. The coun- ters are in the center of the store so that the customers have access to the shelves and can see just what is there, and this results in more sales per cus- tomer. In the rear of the store is a garage so that orders can be loaded right on the trucks. In the basement is an automatic ice machine; in fact, nothing has been forgotten that goes to make his store modern. ———_>+>_____ Gabby Gleanings From Grand Rapids. S. A. Lenger will engage in the gro- cery business at 20 South Burton street Saturday. Lee & Cady have the order for the stock. W. E. Galloway has sold his gro- cery and meat stock at 700 Jefferson avenue to Cornelius Van Eck. Mr. Galloway retires on account of ill health. The store will be managed by Jean Boelema. H. C. Kitchen, who has been en- gaged in the drug business at the cor- ner of Jefferson avenue and Wealthy street for many years, has moved his stock to 2462 Plainfield avenue, oppo- site the Sligh golf course. As soon as the vacated store receives needed repairs it will be occupied by Louis Middleton as a branch drug store. Harvey Gish, long-time represen- tative for the Hess & Clark Co., is back from a winter trip through Mis- souri and Kentucky, during which time he made his headquarters at Paducah. He is now comparing notes with his house at Ashland, Ohio. He will start about two weeks hence for Winnipeg, where he will buy a ford and use it on a trip through Northwestern Canada as far as Victoria. If it is decided to cover Washington and Oregon also, he will not be home again until Christ- mas. Kletotka & Lowing will open a gro- cery stock at 701 Michigan street next Saturday. The stock was obtained from Lee & Cady. Ben ‘Nyson has opened a grocery store at 934 Grandville avenue. Rade- maker & Dooge sold the stock. Lou Vredeveld has engaged in the grocery business at 1551 Kalamazoo avenue. The-stock was furnished by Rademaker & Dooge. Barstis Bros., meat dealers at 440 Leonard street, have added a grocery stock. The new stock was supplied by Rademaker & Dooge. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND, Mar. ae CODY HOTE IN THE HEART OF THE CITY OF GRAND RAPIDS Division and Fulton RATES $1.50 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION HOTEL OJIBWAY The Gem of Hiawatha Land ARTHUR L. ROBERTS Deglman Hotel Co. Enjoy the delightful Govern- ment Park, the locks, the climate and drive. Sault Ste. Marie Michigan Hotel Hermitage European Grand Rapids, Mich. RATES: Room and Bath $1.50 - $2 JOHN MORAN, Mgr. The LaVerne Hotel Moderately priced. Rates $1.50 up. GEO. A. SOUTHERTON, Prop. BATTLE CREEK, MICHIGAN DRUGS Michigan Board of Pharmacy. President—J. Edward Richardson, De- troit Vice-Pres.—Orville Hoxie, Grand Rap- ids. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. President — Claude C. Jones, Battle Creek. Vice-President—John J. Walters, Sagi- naw. Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding. Yale. Futility of Restraining Chain Stores By Legislation. In a number of our states legislation has actually been passed or is being considered to levy a special tax upon chain stores. The object is obviously to tax the chains out of existence. There is a very serious question in the minds of many thoughtful men as to whether or not this will tend to give the chains a stronger position in pub- lic opinion. The very fact that this method is being pursued cannot fail in the end to give the public the impression that the chain stores are selling goods at less than the independent store can pos- sibly sell them. Though in some cases the chains may sell at lower prices than the independents, it is not true that there is a general marked differ- ence in the prices that chain stores place on their entire stock and that which independents can if they man- age their business well, keep up the. turnover and sell for cash. If extra’ service is rendere@ then the indepen- dent store is entitled to remuneration for it and the average person does not object to paying for this additional service. In the grocery field, the voluntary chain has become popular in a number of communities. The theory back of the voluntary chain is that the inde- pendent store owner continues to own his store but by agreeing to confine his purchases to a single wholesaler can expect a greater degree of co- operation from that wholesaler. Co- operative advertising is done, all the stores in the chain display the same store signs and have the same color of fronts. This is not an entirely new idea. Much the same scheme has been tried in the past but has failed in most cases to serve the purpose permanently. One retailer after another drops out of the group until there are few if any left. In the end conditions are about what they were at the start. The independ- ent stores are buying where they choose and are co-operating less and less in selling effort. The weakness of the plan appears to be that it causes the independent retailer to lose too much of his identity. Also he may not approve of the business methods of some of the stores that join the group but as long as he continues in the group anything that is done by any other store tends to reflect upon him. Independent stores have been in operation ever since there were stores. The chain store is a comparatively new idea. It is being developed to a MICHIGAN degree now which promises to bring about such a keen competition between the chains themselves that it will be a case of the survival of the fittest. It is doubtful if there will be as many chain stores in operation ten years from now as there is at the present time. Some chains are not showing entirely satis- factory profits. Not all are being op- erated as efficiently as they might be. Some have grown to such size that the problem of good management has be- come an extremely difficult one to solve. In the meantime, those independent stores that are well managed that study their customers and render them the service they desire, that carry com- plete stocks and keep this stock fresh are growing more and more prosper- ous all the time. As a matter of fact, many a small independent store is actually showing a better net return on the actual capital invested than any. chain stores are able to show. There are many reasons why this is the case. The owner of the independ- ent store is a: member of the commun- ity. He takes an interest in it. He may hold political office, serve on the school committee, and in some cases be elected mayor. He is a leading citizen of the community. If he is not now, he can become one. He is a person his customers do not look down upon. The manager of the chain store on the other hand is just a hired em- ploye who is striving, if he is am- bitious, to win a promotion and become manager of a bigger store or be ad- vanced to a higher position. Under these circumstances he can- not take any permanent interest in the community. He may not even live in it. He may even come from some other city every morning to open the store and return to that city at night. The operation of the store must be mechanical because it is a cog in a big machine and the store manager con- ducts the store according to rule rather than in accordance with his best judg- ment. The result is that the chain store cannot possibly render the same service that the independent store can and sooner or later more and more of the public comes to a realization of this. On the other hand if the independ- ent store owners enter into politics for the purpose of taxing the chains out of existence they attract a lot of pub- licity to these chains. A large part of this publicity is of the type that gives the impression that the chains are far more efficient than the independent stores are, that they buy at lower prices and pass enormous savings on to the public. In the end it is public opinion that determines whether a law will remain on the statute books or not and whether if it does remain there it will be enforced. Court decisions that are rendered this year may be reversed next and even though the new laws are pronounced constitutional by the courts this does not mean that the laws will continue to stand. Such laws give the chains a publicity angle that may help them immensely. It enables them to start propaganda for the repeal of the laws on the basis that it is the public that is really being taxed rather than the stores. TRADESMAN Something like this may happen. A state passes a law to tax all the chains. Every store is taxed $25 per year whether or not it is a chain. But for each additional store under the same ownership there is an additional tax of $25. That is if a man has but one store, he pays $25 a year. If he has two stores, he pays $25 for the first and $50 for the second or a total of $75. Naturally such a system of taxing limits the number of stores that any organization can operate in the state because beyond a certain number the tax burden becomes so great that it is prohibitive. With the tax of $25 a store and a progressive additional tax for each additional store, the fortieth store in the chain is required to pay a tax of $1,000 a year. Such a law in a large densely settled state means that the chains are very effectively driven out. After the chains are driven out it is only natural that the retail prices will be raised. They may be increased be- cause more service is being rendered and they may be increased because everyone was doing business at a loss before the law went into effect and this includes the chain stores. The law remains in effect for a year or so. There is no such law in the surround- ing states. Special effort is taken to acquaint the general public with the difference in the cost of living in the state where the law is in effect and in the states where it is not. This propaganda is conducted so effectively that indus- tries hesitate about locating in the high cost of living state. Eventually the law is repealed, the chains are wel- comed back into the state and the in- dependent stores find that they are in a far worse condition than they ever were before. Though they may sell at exactly the same prices as the chains and even render more service at the price, the buying public patronize the chains to a greater degree than ever before. Therefore, the passing of these laws and actually putting them into opera- tion may give many a chain store com- pany a new lease of life. On the other hand if the independent stores do not try to suppress chain store competition through the passage of laws but get together for the purpose of increasing the efficiency of operation of inde- pendent stores, they can gain more and more of the business that is now going to chains. It is more a matter of efficient management than any other one thing and most store owners can learn to manage their stores more effi- ciently. It also remains to be seen whether the chain store laws will be enforced any better than the prohibition law is being enforced. What will be done if a chain store company operates a chain of stores in the state just as it has been operating them in the past but poses the manager as the independent owner of that store? This is breaking the spirit of the law but the attitude of the public will have a great deal to do with whether or not any action is taken against such an arrangement. One of the most dangerous things to attempt is to reduce competition by means of laws. Down through the April 2, 1930 ages these attempts have been made and in the end every attempt has failed. Suppose, however, that the law does work and the chain stores are per- manently driven out of the state. What about the mail order houses? Will they do more business or less in the state and will it be necessary to pass legislation against them. Where will it all stop? Is there any end? Suppress the chain stores and the mail order houses and some new form of distribution is likely to be tried. The airplane is now being developed to a marked degree of efficiency. It is rapidly becoming one of the cheap- est forms of transportation as well as by all odds the fastest. This means that it may be possible in the future for a company to estab- lish an enormous store right out in the country and do an immense business there because it brings its customers to the store by airplane. There are yet many forms of distribution, many ways of selling goods at retail which have not even been given a trial. Supress competition in one direction through legislation anda new form springs up in another which may be far more serious than the first. The only peo- ple who seem to benefit to a marked degree through the enactment of laws and the repealing of them as well are the paid lobbyist and propagandists. J. E. Bullard. ——__>-+ 2. Reading Matter For Every Home. The importance of reading in the development of the intelligent citizenry fundamental and vital to a democracy such as ours cannot be overstated. Reading is becoming more of a signifi- cant factor in progress every day. It has frequently been said that the two legs upon which a democracy stands are the public schools, which lay the foundations of an education, and li- braries, books, and other printed ma- terials which are the means of continu- ing education throughout life. The public school system has been expanded to include the secondary as well as the elementary level. The pres- ent evolution of the junior college seems to be another attempt at equal- ization of educational opportunity. The curriculum has yielded to the demands of the changing times and now covers a multitude: of subjects. The public school is the crowning achievement of our democracy. Paralleling the remarkable develop- ment of the public schools and the col- leges, is the rapid establishment of libraries. Supplementing the instruc- tion given in school as the library does, it may well be called a life-long con- tinuation school whose entrance re- quirements are met by all who have the desire to read and the will to mas- ter its essential procedures. With this Siamese-like development of the public school system and the public library service, each with a special function to serve in making educational facilities continuous, arise questions of interest. These are such problems as that of the cultivation of desirable reading tastes, the mastering of proper reading habits and the work- ing relationships between the school and the public library. When these and other pertinent ques- ol eae ea aa ana ie ene fi: semnayt 4 i April 2, 1930 MICHIGAN -TRADESMAN 2? tions are analyzed, they resolve them- selves into one paramount problem— that of the equalization of educational opportunity. The equalization of edu- cational opportunity is the unfinished task in education and in library service. This fundamental theory of our dem- ocracy should be realized in practice. But when all the rural and town schools are equipped with adequate reading materials, there will still be need for the closest co-operation with the public libraries. No school or li- brary ever has too many reading mate- rials. There is no danger of that. With our mutual goal of equalizing educational opportunity, with the con- stant emphasis upon enriching the content of instruction, and improving its technique, there is everything to gain and nothing to lose by friendly co-operation on the part of teacher and librarian. For years the wagon dispensing ex- tracts, liniments, and almanacs, has made periodic visits to the country home. Now a succession of the items of modern civilization to the farm. The gasoline supply is replenished by the regular trips of the oil wagon. The daily paper is deposited each day in the mail box at the front gate by the faithful mail carrier. Spraying, poul- try culling, or canning demonstrations are brought to the community through the co-operation of agricultural agen- cies. In some districts the school bus transports the children to and from school. The radio furnishes market reports, world news, local or chain program as per tuning. The farm is not the isolated unit “shut in from all the world without.” The whole world is at the service of the farmer according to its own ad- mission—be the purpose altruistic or commercial. come Why not a wagon of books for the country schoolhouse? Agnes Samuelson. ——__+. Husband More Than Willing. A perplexed and worried wife said to her husband one evening, after their little six-year-old hopeful had been put to bed: “My dear, I am almost men- tally exhausted. You will have to help me with that boy. His enquiring mind knows no bounds. Suppose you take a turn at answering some of his questions, and give me a rest.” “Tl be glad to,” briskly answered the husband. “I think it is a father’s duty to assist in the development of his young son’s mind. Now just what are some of the questions he has been asking?” “Well,” replied his wife, with a sigh, “so far to-day I’ve answered about two hundred, but I can only remember the last four: ‘Why does a dog chase his tail?’ ‘How far can a cat spit? ‘Why don’t women wear suspenders?’ and ‘Does ‘God wear whiskers?’ ” ———_>+>—___ Stores Push Cheap Bedspreads. Selling agents handling fancy pil- lows and bedspreads are doing most of their business in the latter item this week. A demand for cretonne spreads to retail at $1.98 developed from department stores two weeks ago and orders have been exceptionally heavy since. Floral and lattice pat- terns are wanted in most cases. Or- ders for pillows have dropped off and are not expected to pick up until after Easter. In the meantime, producers are doing their preliminary work on Fall lines which will be offered early in July. ——__+- > Many people are “easy going” or don’t go at all. — A wishbone is useless without back- bone. BASE BALLS & INDOOR BALLS TENNIS BALLS RACKET PRESSES VISORS GOLF BALLS MATCHED GOLF SETS Department, care of Grand Rapids WE WHOLESALE A. J. REACH and WRIGHT & DITSON SUMMER ATHLETIC EQUIPMENT PLAYGROUND BATS TEE'S GOLF WOOD CLUBS REGISTERED GOLF CLUBS Cho Write for Catalogue and Net Price List. CWT Oo Hazeltine & Perkins Drug Co. Michigan PLAYGROUND BALLS TENNIS RACKETS RACKET CASES GOLF BAGS STEEL SHAFT CLUBS Write Promotion Manistee WHOLESALE DRUG PRICE CURRENT Prices quoted are Acids Boric (Powd.)_. 10 @ 20 Boric (Xtal) -.10 @ 20 Carbolic ...... 38 @ 44 Cutric. 22 52 @ 66 Muriatic __--..._ 3%4@ 8 Niteie .... 58 9 @ 15 Oxatie 2 1 @ 25 Sulphuric ----.. 34@ 8 Tartaric ...... 52 @ 6 Ammonia Water, 26 deg... 07 Water, 18 deg... . Water, @ 18 @ 15 14 deg... 54@ 13 20 @ @ Chloride (Gran.) 038 Copaiba 1 00 Fir. (Canada) _. 2 75@3 0 Fir (Oregon) -. 65@1 P 3 256@3 assesses Barks Cassia (ordinary). io Cassia (Saigon) .. ‘Sassafras (pw. 60c) re so Cut (powd.) S3s cates 30 Berries @ubeb @ 90 ee oer Gh ae Juniper -.....___ 10@ 20 Prickly Ash _._..... @ 15 Extracts Licorice 22. 60@ 65 Licorice, powd. _. 60@ 70 Flowers Arnica 1 50@1 60 Chamomile Ged.) @ 650 Chamomile Rom. @1 25 Gums Acacia, Ist _..___ 50@ 55 acacia, 2nd _... 45@ 50 Acacia, Sorts _._. 35@ 40 Acacia, Powdered 40@ 50 Aloes (Barb Pow) 35@ 45 Aloes (Cape Pow) 2w 3a Aloes (Soc. Pow.) 75@ 80 Asafoetida @ Pow. 2: Camphor @ i Guaige 20 @ 6 Guaiac, pow’d __ @ 70 King 2 @1 25 Kino, powdered__ @1 20 Myrrh os @1 15 Myrrh, powdered @1 Opium, powd. 21 00@21 50 Opium, gran. 21 00@21 50 Shellac, Orange 50@ 65 Shellac, White 55@ 70 Tragacanth, pow. @1 75 Tragacanth ___. 2 “= 35 Turpentine ______ 30 insecticides Arsenic 08@ 20 Blue Vitriol, bbl. @ 08 Blue Vitriol, less 09%@17 Bordea. Mix Dry 124%@ 23 Hellebore, White powdered 15@ 25 Insect Powder... 4734@ 60 Lead Arsenate, Po. 1314@27 Lime and — Dry oo Paris Green -___ aeuotte Leaves Buchu 2000 Buchu, powered @1 00 ; BU 2. 3 Sage, % loose .. 0 Sage, powdered... 5 Senna, Tinn. pow. 3 35 Uva Ural 2 Olle Almonds, Bitter, true ~-----~ 7 50@7 75 Almonds, _ Bitter, artificial __. 3 00@3 36 —* Sweet, a 1 50@1 80 aloenan Sweet, fmitation -... 1 Amber, crude -. 1 00 Amber, rectified 1 50@1 Anise 2 Bergamont --.. Cajeput Cloves 2 4 00@ Cocoanut ------ 27%@ 35 Cod Liver ~.---- 1 40@2 00 Croton... - 4 50@4 75 nominal, based on market Cotton Seed .... 1 35@1 50 Cubebs -....-._. 5 00@5 25 Bigeron 4 00@4 25 Eucalyptus -... 1 25@1 60 Hemlock, pure.. 2 00@2 25 Juniper Berries. 4 50@4 75 Juniper Wood ~. 1 506@1 75 Lard, extra _... 1 55@1 65 Lard, No. 1 -... 1 25@1 40 Lavender Flow__ 6 00@6 25 Lavender Gar’n_ Lemon .. Linseed, raw, bbl. @1 15 Linseed, boiled, bbl. @1 18 Linseed, bld. less 1 25@1 38 Linseed, raw,less 1 22@1 35 Mustard, arifil. oz. @ 35 Neatsfoot -..... 1 25@1 35 Olive, pure __.. 4 00@5 00 Olive, Malaga, yellow -_.----- 8 00@3 50 Olive, Malaga, green 2 85@3 25 Orange, Sweet 6 00@6 25 Origanum, pure. @2 50 Origanum, com’! 1 00@1 20 Pennyroyal ..-. 3 eae 25 Peppermint -.... 5 60@6 70 Rose, pure __ 13 soot 00 Rosemary Flows 1 25@1 50 Sandelwood, B. IL, Snr 12 50@12 75 Sassafras, true 2 00@2 25 Sassafras, arti’l 75@1 00 Spearmint eee 7 00@7 25 Sperm 2. 1 50@1 75 Tangy 2.0! 7 00@7 25 Tar USP ____.. 656@ 175 Turpentine, bbl. _. @ 66 Turpentine, less 73@ 86 Wintergreen, leat 6 00@6 35 Wintergreen, sweet birch: 2 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed -__. 4 50@4 75 Wormwood, oz. ..._. @2 00 Potassium Bicarbonate ____ 35@ 40 Bichromate _____ 15@ 26 Bromide ________ 69@ 85 Bromide --...._.. 54@ 71 Chlorate, gran’d_ 21@ 28 Chlorate, powd 16@ 23 On eeay ee 17@ 24 Cyanide = 30@ 90 lodide . 4 06@4 28 Permanganate __ 22%@ 35 Prussiate, yellow 35@ 45 Prussiate, red __ @ 70 Sulphate 35@ 40 Roots AlKanet Blood, powdered_ tog Calamus Elecampane, pwd. 4 Gentian, powd. 20@ Ginger, African, powdered ___.. 30 Ginger, Jamaica. 60 Ginger, Jamaica, powdered _____ 45 zoldenseal, pow. 6 00@6 Ipecac, powd. _. 5 50@6 Licorice 35 Licorice, powd.__ 89 Orris, powdered_ 45@ Poke, powdered_. 35@ Rhubarb, powd __ 1 Rosinwood, powd. g Sarsaparilla, Hond. ground Sarsaparilla, Mexic. — Squltle <0 Squillg, powdered 709 Tumeric, powd... W@ Valerian, powd... @1i Mine 35 re powdered 35 40 Bird, ts _.... a ke 17 Ca; 16 ee once i1s@ 2 Fennell ........ 85@ 60 pa EES 9%@ 15 Flax, ground .. 9%@ 15 Foenugreek, pwd. 15 25 Hemp ..._.. th 8 15 Lobelia, powd. —. 1 60 Mustard, yellow 17 25 Mustard, black... 20 25 Ponsy 1G 30 Quince 2... 1 50@1 75 Sabadilla -...___ 50 Sunflower - _.-.- a Worm, American 30@ Worm, Levant . 6 50@7 00 Tinctures Aconite _...... a. 1 80 Aleem 22 1 56 Acafoetida —--__-. @2 28 Arnica... the day of issue. Belladonna -.._.. @1 44 Benzoin ..__...... e 28 Benzoin Comp’d. 2 40 Bushy 2 @2 16 Cantharides -.__ @2 52 Capsicum -______ @2 28 Catechu -_...... @1 44 Cinchona ..._.___ 216 Colchicum --.... 1 80 Cubeha ...... 2 76 Digitalis - ....__ 2 04 Gentian @1 35 Guaiac - ......... @2 28 Guaiac, Ammon... @2 04 foding .... @1 25 Iodine, Colorless. @1 50 ison, Elo) @1 56 Mine: ooo 1 44 ee 2 52 Nux Vomica -... 1 80 GOnlum .........., @5 40 Opium, Camp. @1 44 Opium, ieee a @5 40 Rhubarb -------- @1 92 Paints Lead, red dry -. 144%@14% Lead, white dry 144@14% Lead, white oil ee te Ochre, yellow bbl. @ 2 Ochre, yellow less 3@ . Red Venet'n Am. 3% Red Venet’n Eng. 4 i ooo. L. H. P. Prep... 2 80@3 00 Rogers Prep. -. 2 80@3 00 Miscellaneous Acetanalid _____ 57@ 75 alam OO@ 17 \lum. powd and ground o9@ 16 Bismuth, Subni- Gate 2 25@2 5: Borax xtal or powdered .... 05@ 1: Cantharides, po. 1 25@1 50 Calome: __. 2 46S@S BZ Capsicuin, pow’'d 62@ 75 Carmine -..._ —— 8 00@9 00 Cassia Buds -... 38qw 46 Cigves 2. 40@ 56 chalk Prepared_ 144@ lo Chloroform -... 49@ 66 Choral Hydrate 1 20@1 5¢ Covaine ._2 LL 12 85q@i3 bu Cocoa Butter -.. su@ yu Corks, list, less 30-10 to 40-10% Copperas _-.______ w@ * Copperas, Powd. 4@ Corrosive Sublm 2 2502 30 Cream ‘Tartar _. 35@ 45 Cuttle bone ...._ 40@" 50 Jextrine i. 6@ 15 Jover’s Powder “4 00@4 50 Kmery, All Nos. le@ = iimery, Powdered @ Epsom Salts, bbis. O03 kpsom Salts, less 3%@ 10 Ergot, powdered _. @4 00 Flake, White .. 15@ 20 Formaldehyde, lb. 12@ 35 Gelatineg 1.2... 80@ 90 Glassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. 02% Glauber Salts less og 0 Glue, Brown -... 20 30 Glue, Brown Grd 16 22 Glue, White .... 27% 35 Glue, white grd. a 35 Glycerine - 1. 19@ 40 Hops ----...... 16@ 95 ogine 2. 6 45@7 00 Iocoform ....... 8 00@8 30 Lead Acetate -. 20@ 30 Maceo 16 Mace powdered_ @1 60 Menthol 7 00@8 00 Morphine -... 13 58@14 33 Nua Vomica .... 30 Nux Vomica, pow. 16@ Pepper, black, pow 57@ 70 Pepper, White, pw. 75@ 85 Pitch, Burgudry. 20@ 25 Quassia wconneee 139 15 Quinine, 5 oz. cans $ 60 Rochelle Salts .. 28@ Sacharine ...... 3 Salt Peter ..... Ul 32 Seidlitz Mixture 930 40 Soap, green ... 15 30 Soap mott cast 26 Soap, white Castile, case ............ @I15 00 Soap, white Castile less, per ber .. Pe 60 Soda Ash -...... 10 Soda Bicarbonate 14g 10 Soda, Sal ..... 02%@ 08 Spirits Camphor @1 20 Sulphur, roll _... 4@ li Sulphur, Subl. .. 4%@ 10 Tamarinds ...... Tartar Emetic .. Turpentine, Ven. 650@ 165 Vanilla Ex. pure 1 50@2 00 Vanilla Ex. pure 2 25@2 60 Zino Sulphate -. 06@ 11 MICHIGAN TRADESMAN April 2, 1930 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues = > rau ADVANCED = DECLINED Scotch Peas Medium Baked Beans AMMONIA 64 oz é 5 10 Ib. pails, per doz. 9 40 15 lb. pails, per doz. 12 60 25 lb. pails, per doz. 19 15 25 lb. pails, per doz. 19 15 APPLE BUTTER Quaker, 24-21 oz., doz. 2 15 Quaker, 12-38 0oz., doz. 2 40 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Royal, 10c, doz. ------ 95 Royal, 4 oz, doz. ---- 1 85 Royal, 6 oz., doz. ---- 2 50 Royal, 12 oz., doz. -- 4 95 Bovail, 5 ib. _...____ 26 40 Calumet, 4 oz., doz. 95 Calumet, 8 oz., doz. 1 85 Calumet, 16 oz., doz. 3 25 Calumet, 5 lb., doz. 12 10 Calumet, 10 Ib., doz. 18 60 Rumford, 10c, per doz. doz. 1 85 Rum/ord, 12 o2.. doz. 2 40 Rumford, 5 Ib.. doz. 12 60 K. C. Brand 10c size, 15c size, 20c size, 25¢ size. 20 roe size, 80 Oc size, 1 dos. anne SO . Ib. size, % doz. -._. 6 75 BLEACHER aguas ee Lizzie, 16 oz.. 128 ---. 2 1 BLUING Am. Ball,36-1 oz.,cart. 1 00 Quaker, 1% oz.. Non- freeze, dozen -.---. 85 Boy Blue, 36s, per cs. 2 70 ———— Bluing Lizette, oz., 128s -- 80 Lizette, 4 oz., 248 -. 1 50 Lizette, 10 oz., 12s _18 Lizette, 10 oz., 24s -. 2 50 BEANS and PEAS 100 Ib. Col. Lima Beans -... 14 Black Eye Beans -. 16 00 Split Peas, Yellow .. 8 00 Split Peas, Green ~... : 00 Seotehn Peas —.-.. =. 6 25 BURNERS Queen Ann, No. 1 and ' cena White Flame, No. 1 and 2, doz. -....... 2 36 BOTTLE CAPS Dbl. Lacguor, 1 = pke., per gros "BREAKFAST FOODS Kellogg’s Grands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 85 pkg., per gross ---. 16 Pep, No. 224 -..-.... 2 70 Pep, No. 202 -..--.-- 2 00 Krumbles, No. 424 -.. 2 70 _-Bran Flakes, No. 624 2 45 Bran Flakes, No. 602 1 50 Rice Krispies, 6 oz. -. 2 70 Rice Krispies, 1 oz. -. 1 10 ~— Hag, 12 1-lb. o Manta 88 All Bran, 10 oz. ~----- 70 All Bran, % oz. -_-- 2 00 Post Brands. Grape-Nuts, 248 ..---- 3 80 Grape-Nuts, 100s -... 2 75 Instant Postum, No. 8 5 40 Instant Postum, No. 10 4 50 Postum Cereal, No. 0 2 25 Post Toasties. 368 .. 3 85 Post Toasties, 248 .- 2 85 Post’s Bran, 248 -... 2 - Pills Bran, 128 ..-...- 19 Roman Meal, 12-2 tb.. 3 4 Cream Wheat, 18 -... 3 90 Cream Barley, 18 -... 3 40 Ralston Food, 18 --.. 4 00 Maple Flakes, 24 -... 2 50 Rainbow Corn Fla., 36 2 50 Silver Flake Oats, 18s 1 40 Silver Flake Oats, 12s 2 25 90 lb. Jute Bulk Oats, hay 2 Se Ralston New Oata, 24 2 70 Ralston New Oata, 12 2 70 Shred. Wheat Bis., 368 3 85 Shred. Wheat Bis.,-728 1 65 Triscuit, 248 --.....--. 1 70 Wheatena, 188 ----... 3 70 ee Fancy Parlor, 23 lb.-. 9 25 fx. Fancy Parlor 25 lb. 9 75 a Fey. eet 26 Ib. 1 Whisk, No. ce so ae BRUSHES Scrub Solid Back, 8 in. --.. 1 50 Solid Back, 1 in. ---. 1 75 Pointed Ends -----.--- 1 25 Stove i Shaker ....--------- No, 60 _............-. 3.00 Peerless .....--.-.---. 2 60 Shoe No. 6-0 2 No. 3-9... 3 8 BUTTER COLOR Dandelion -~.---------- 2 85 CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 Ibs. ..--- 12.8 Paraffine, 6s ~.---.. ann 14% Paraffine, 128 ------. 14% Wicking ............<- 40 a Bran Apples No. 0 5 75 Blackberries 2 15 Priae of Michigan —-_. 3 25 Cherries Mich. red, No. 10 ~._-12 50 Red, No. 10 --_ --13 Red, No. 2 ---.- Pride of Mich. N Marcellus Red Special Pie —_-_ Whole White ~-_-----. Gooseberries No: 10 8 00 Pears 19 of. glass ..........__ 5 65 Pride £ Mich. No. 2% 4 20 Piums Grand Duke, No. 2%4-_ 3 25 Yellow Eggs No. 2%4_- 3 25 Black Raspberries 0.2 3 75 Pride of Mich. No. 2_-- 3 25 Pride of Mich. No. 1. 2 35 Red Raspberries No. 2 3 25 Ne 8 oS 3 75 Marcellus, No. 2 ___-- 3 75 Pride of Mich. No. 2_. 4 25 Strawberries NBS 50 Ne. 4 3 00 Marcellus, No. 2 ~--._ 3 25 Pride of Mich. No. 2.. 3 75 CANNED FISH Clam Ch’der, 10% oz. 1 35 Clam Chowder, No. 2. 2 75 Clams, Steamed. No. 1 3 00 Clams, Minced, No. % 2 25 Finnan Haddie, 10 oz. 3 30 Clam Bouillon, 7 oz.. 2 50 Chicken Haddie, No. 1 2 75 Fish Flakes, small -. 1 35 Cod Fish Cake, 10 oz. 1 55 Cove Oysers, 5 oz. -. 1 75 Lobster, No. %, Star 2 90 Shrimp, 1, wet -----. 2 00 Sard’s, % Oil, Key -. 6 10 Sard’s, % Oil, Key —-- 5 75 Sardines, % Oil, k’less 4 75 Salmon, Red Alaska. 3 35 Salmon, Med. Alaska 3 60 Salmon, Pink, Alaska 1 95 Sardines, Im. \, ea. ae? Sardines, Im., %, 25 Sardines, Cal. _- 1 3@2 25 Tuna, %, Curtis, doz. ; = Tuna, %s, Curtis, doz. 2 Tuna, % Blue Fin -. 2 3s Tuna, is, Curtis. doz. 7 00 CANNED MEAT Bacon, Med. Beechnut 2 Bacon, Lge. Beechnut 4 Beef, No 1, Corned -. 2 Beef No. 1, Roast __ 3 Beef, 2 oz., Qua., sli. 1 35 Beef, 3% oz. Qua. sli. 3 25 Beef, 5 oz., Am. Sliced 2 90 Beef, No. 1, B’nut, sli. 4 50 Beefsteak & Onions, s 3 70 Chili Con Car. 35 Deviled Ham, %s ---. 2 20 Deviled Ham, %s -.-. 3 60 Hamburg ons & Onions, No. 1 ~..... 3 15 Potted Beef, 4 oz. --.. 1 10 Potted Meat, % Libby 63 Potted Meat, % Libby 90 Potted Meat, % Qua. 85 Potted Ham, Gen. % 1 45 Vienna Saus., No. % 1 45 Vienna Sausage, Qua. 95 Veal Loaf, Medium -- 2 25 ognn ssss Baked Beans Campbells --.---..--. 1 05 Quaker, 18 oz. -..... 96 Fremont, No. 2 ~-.--. 1 25 Snider, No. 1 ~.--..-- 1 10 Snider, No. 2 -.-.. oA Van Pp. small _... 90 Van Camp, med. --.. 1 15 CANNED VEGETABLES Hart Brand Baked Beans Medium, Plain or Sau. 85 No. 10, Sauce ~------- 6 50 Lima Beans No. 2 -.. 3 10 No. oo 00 95 Little Dot, Little Quaker, Little Quaker, No. Baby, No. 2 -..- Baby, No. 1 ----- ride of Mich. No. Marcellus, No. 10 -_-. ~ 8 75 Red Kidney Beans NO. 20) 2 -- 6 50 No. 6 3 70 No. 22 1 30 No. 2 2 - String Beans Little Dot, No. 2 ---. 3 45 Little Dot, No. 1 -... 2 50 Little Quaker, No. 1_. 2 00 Little. Quaker, No. 2_. 3 00 Choice Whole, No. Choice Whole No. 2.. 2 60 Choice Whole, No. 1.. 1 80 Cut, No. 10 — 10 75 Cut. Dio: :2 2 2 2 15 Cut, No. 1. 0 Pride of Mich. No. 2__ 1 75 reellus, No. 2 -_.. 1 60 arcellus, No. 10 —-_. 8 50 Wax Beans Little Dot, No. 2 -... 2 80 Little Dot, No. 1 ---. 2 10 Little Quaker, No. 2__ 2 70 Little Quaker, No. 1__ 1 95 Choice Whole, No. 10-13 25 Choice Whole, No. 2_. 2 60 Choice Whole, No. 1.. 1 75 Cc 1 Pride of Michigan -. 1 75 Marcellus Cut, No. 10_ 8 3 3 Fancy Small No. 2 -. 2 50 Pride of Michigan —-. 2 25 Marcellus Cut, No. 10. 6 75 Marcel. Whole, No. 2% 1 85 Carrots Diced,.No. 2. .--.2s--— 1 40 Diced, No. 10 --------. 7 50 Corn: Golden Ban., No. 3-- ; 60 Golden Ban., No. 2.. 2 60 Golden Ban., No. 10.10 75 Little Dot, No. 2 ---- Little Quaker, No. 2_ Little Quaker, No. 1. Pride of Mich., No. 5 Pride of Mich., No. 2_ Pride of Mich., No. 1. Marcellus, No. 5 Marcellus, No. 2 ---- Marcellus, No. 1 -_-. Fancy Crosby, No. 2.. a o Fancy Crosby, No. 1-. 1 45 Peas Little Dot, No. 2 -.-- 2 75 Little Dot, No. 1 -_.. 1 90 Little Quaker, No. 10.12 50 Little Quaker, No. 2.. 2 50 Little Quaker, No. Sifted E. June, No. 10-10 35 Sifted E. June, No. 5-- 5 75 Sifted E. June No. 2__ 2 00 Sifted E. June, No. 1. 1 40 Belle of Hart, No. 2. 2 00 Pride of Mich., No. 10. 9 10 Pride of Mich., No. 2 Gilman E. June, No. 2 1 40 Marcel., E. June, No. 2 1 40 Marcel., E. June, No. 5 4 50 Marcel., E. Ju., No. 10 7 50 Templar E. Ju., No. 2.1 35 Templar E. Ju., No. 10 7 00 Pumpkin Noo 10 2 50 No. 26 2 1 80 No: Oo 1 45 Marcellus, No. 10 --.. 4 50 Marcellus, No. 2% --. 1 40 Marcellus No. 2 __--. 1 15 Sauerkraut No: 40) 2 5 00 ID; Bie 1 60 IOs Be 1 25 Spinach No. 2% 22 2 50 Noe. 2 1 90 Squash Boston, No. 3 —----..- 1 80 Succotash Golden Bantum, No. 2 2 75 Little Dot, No. 2 ---. 2 55 Little Quaker -.__.-- 2 40 Pride of Michigan -_.. 2 15 Tomatoes No. 20) 2 6 50 No. 2) 2 35 N06) 2 oe Pride of Mich., No. 2... 1 50 CATSUP, re | Quaker, Galon Glass 12 50 Quaker, Gallon Tin __ 8 50 CHILI SAUCE Snider, 16 oz. ~-..--.. 3 Snider, 8 oz. ~........ 2 20 Lilly Valiey, oz. . 2 25 y Lilly Valley, 14 oz. .. 3 25 OYSTER COCKTAIL Sniders, 16 oz. -...__ 5 Sniders,. 8 oz, -..-.. 2 20 CHEESE Roquefort —~.---.___-_ Pimento, small tins 1 65 Wisconsin Daisy —- ._ 23 Wisconsin Flat —__._. 23 New York June -_-_.. 35 Sap Sago ---__...-..- 40 SarA 23 Michigan Flats —_____ 22 Michigan Daisies ____ 22 Wisconsin Long Horn 23 Imported Leyden ____ 28 1 lb. Limburger —_____ 30 Imported Swiss ______ 58 Kraft Pimento Loaf__ 31 Kraft American Loaf 29 Kraft Brick Loaf ____ 29 Kraft Swiss Loak -_. 36 Kraft Old Eng. Loaf 46 Kraft, Pimento, % Ib. 2 35 Kraft American, % Ib. : 35 Kraft Brick, % Ib. __ 2 35 Kraft Limburger, % Ib. 2 35 Kraft Swiss, % Ib. -. 2 50 CHEWING GUM Adams Black Jack --.. 65 Adams Bloodberry --.. 65 Adams Dentyne ..-... 65 Adams Calif. Fruit -. 65 Adams Sen Sen ..---- 65 Beeman’s Pepsin ------ 63 Beechnut Wintergreen. Beechnut Peppermint-- Beechnut Spearmint -- Doublemint ~~..---.--.- 65 Peppermint, Wrigleys -. 65 Sley rut — -- 65 uic De rn ~ Mealiaal li Droste’s Dutch, 1 lb.__ 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % Ib. 2 35 *Droste’s Dutch, 5 lb. 60 Chacolate Apples -.... 4 50 Pastelles, No. 1 ---. 12 60 Pastelles, % Ib. -.-.-. 6 60 Pains De Cafe -----..- 3 00 Droste’s Bars, Delft Pastelles -_..-. 1 lb. Rose Tin Bon Boos 2052 18 00 1 sa . Rose Tin Bon wow ewe ne eee ene QUO) oo 12" oz. Rosaces - % lb. Rosaces y% lb. Pastelles ae - Langnes De Chats -. 4 80 CHOCOLATE Baker, 28 3 87 Baker, Caracas, %s .... 35 SLOTHES LINE Femp, 50 ft. -.. 2 00@2 25 a Cotton, sete 3 50@4 00 Braided, 50 ft. --_--__ 2 25 Sash Cord ---_.. 2 85@3 00 COFFEE ROASTED Lee & Cady 1 Ib. Package Melrose -__------ Ren OO Tiberty 2.0 18 Guamwer fo 33 Nedrow 0. 32 Morton House -.---—- 40 Ren0 ceo 31 Royal Club -----.---.-- 27 arperinl 41 Masjcostic 3 36 Boston Breakfast Blend 29 McLaughlin’s Kept-Fresh 1 Frank's ! 50 pkgs. .. 4 2 Hummel’s 50 1 Ib. 10% CONDENSED MILK Leader, 4 doz. ---.-_ 7 00 Fagie, 4 dos. .......: 9 MILK COMPOUND Hebe, Tall, 4 doz. ... 4 50 Hebe. Baby, 8 doz. -. 4 40 Carolene. Tall, 4 doz. 3 7 Carolene, Raby Selec 3 5 EVAPORATED MILK Quaker, Tall, 4 doz. .. 3 90 Quaker, Baby, 2 doz. 3 80 Quaker, Gallon, % doz. 3 80 Carnation, Tall, 4 doz. 4 35 Carnation, Baby, 8 dz. 4 25 Oatman’s Dundee, Tall 4 35 Oatman’s D’dee, Baby 4 25 Every Day, Tall .--. 4 25 Every var: Baby -.... . 25 ret, Tan ee 4 35 Pet, Baby, 8 oz. -... 4 25 Borden’s Tall __--__-- 4 35 Borden’s Baby ------ 4 25 CIGARS Airedale... 35 00 Havana Sweets ---.. 35 00 Hemeter Champion__ 37 50 Canadian Club ------ 3 Robert Emmett -.-. 75 00 Tom Moore Monarch 7 Webster Cadillac __.. 75 60 Webster Astor Foil_- Webster Knickbocker 95 00 Webster Albany Foil 95 00 Bering Apollos _..-.- 95 00 Bering Palmitas -. 115 00 Bering Diplomatica 115 00 Bering Delioses -_.. 120 00 Bering Favorita .... 135 vv Bering Albas _..___ 150 us CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 Ib. case 18 Horehound Stick, 5c .. 18 Mixed Candy Kindergarten -...______ 17 BOGGGr ee i3 French Creams --.-.___ 18 Paris Creams _.________ 16 PROCES oe 1 Fancy Mixture —_______ 17 Fancy Chocolates 5 lb. boxes Bittersweets, Ass’ted 1 75 Milk Chegcolate A A 1 75 Nibble Sticks ____ a 75 Chocolate Nut Rolls — 1 #5 12 Magnolia Choc __._._ 25 Bon Ton Choc. ______ 1 50 Gum Drops Pails mine es 16 Champion Gums --___.. 1s Challenge Gums ______ 14 Jelly Strings -...__.... 18 Lozenges Pails A. A. Pep. Lozenges __ 15 aX Giee Deeigte te ow. enges.. 15 Motto H i aoa 9 Hard Goods Pails Lemon Drops .._...___ 19 Oo, F. Hoveteuia dps.__ 1% Anise Squares _ ______ 1% Peanut Squares _______ 17 Cough Drops Putnam's _...___ C eee Pe Smith Bros. a 1 60 Luden’s ___.W_- oanooe - 50 Package Goods Creamery Marshmallows 4 0z. pkg., 12s, cart. 85 4 oz. pkg., 488, case 3 40 Specialties Pineapple Fudge ______ 18 Italian Bon Bons ______ 17 Banquet Cream Mints_ 23 Silver King M.Mallows 1 15 Handy Packages, 12-10c w COUPON BOOKS 50 Economic grade 3 50 100 Economic grade 4 50 500 Economic grade 20 0 1000 Economic grade 37 50 Where 1,000 books are ordered at a time. special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 ib, boxes 43 oe etre Pples N. Y. Fey., 60 ib. box 15% N. ¥. Fey., 14 oz. pkg. 16 Apricots Evaporated Choice _ Evaporated, Fancy __.. 28 Evaporated, Slabs _____ 18 Citron 40 4b. Dex os 40 Currants Packages, 14 oz. __... 18 Greek, Bulk, lb. -.____ 13 Dates Dromedary, 36s ______ 6 75 Peaches Evap. Choice ~_..______ 19 Maney: oe 22 Peel Lemon, American __-__ 30 Orange, American -_... 30 Raisins Seeded, bulk -__..___ 08 Thompson’ 8 s’dless blk 07% on 8 seedless, 15 o a 844 Seeded, a5 Of, 10 California Prunes 5 Ib. boxes._.@14 . boxes._@15 . boxes..@1b% . boxes__.@16 . boxes__@22 . boxes._.@29 Hominy Pearl, 100 Ib. sacks __ 3 60 Macaroni Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 Bulk Goods Elbow, 203. oo 71@8% Egg Noodle,. 10 Ibs. Pearl Barley - 0000 Barley Grits -.....-. -- 5 00 a greene 3 rea | | | peers ee April 2, 1930 Med. Fancy, 100 Ib. 13 00 MICHIGAN TRADESMAN 29 Sage PEANUT BUTTER PROVISIONS SHOE BLACKENING Bile 2 85 TABLE SAUCES East India ---...----_- 10 : Barreled Pork 2 in 1, Paste, doz. _.. 1 35 Climaline, 4 , des. ---- 420 Lea & Perrin, large. 6 00 Clear Back _. 25 00@28 00 . Z. Combination, dz. 135 Grandma, 100, 5c --..350 Tea & Perrin, small_. 3 38 Tapioca Short Cut Clear26 00@29 00 =Dyri-Foot, doz. _._... Grandma, 24 Large -- 3 50 aa. 36 Pearl. 100 lb. sacks -_ 09 Bixbys, Dozz. Gold Dust, 100s ___-_- 400 Royal Mint 3 40 Minute, 8 oz., 3 doz. 4 05 Shinola, doz. Gold Dust, 12 Large i 20 Tobasco, 2 oz. Dromedary Instant -. 3 50 ; : Golden Rod, 24 ------ 425 Sho You, 9 oz. doz, 2 25 Jiffy Punch D Dry Salt Meats Old Dutch ean i 5 ‘a ao _ ra 3 i. Es = “| ana 3 doz. Carton _._.__- 2 25 S Bellies — 1-A0@i-1 piace TOVE, POLISH |, Octagon, 96s Sata 3 Assorted flavors. Black Silk Liquid, it 140 Rinso, 24s _--__---_- Lard au aste, doz. 1 25 = No More, 100, 10 FLOUR : Enameline P d : vee . Milli ‘ . Pure in tierces —--___ 11% ameline Paste. doz. 135 oz —----_---..----_- 85 Japan ow ee Bel Car-Mo Brand 60 Ib. tubs ____advance % ar ae Sgn dz. 1 35 Rub No More, 20 Lg. 400 weaium _____ . ee 350 36 Harvest Queen ~~ 7 50 24 1 Ib. Tins ----________ 50 lb. tubs ___-advance \% Radi, quid, Pee doz. 1 40 Sheree Cleanser, 48, Choice oe. 37@52 Yao iia’amn Geabain. 8 oz., 2 doz. in case -_-_- 20 lb. pails _...advance % Risi um, per doz. ____ 1 365 20 0z. ----.--..----- S50 wanes (oo 62@61 508 * 229 25 Ib. pails ------------- 10 Ib. pails ____advance % sing Sun, per doz. 135 Sani Flush, 1 doz. _. 2 25 a i a0 CU 54 See 25 Ib. pails ---.____----- 5 lb. pails ___-advance 1 654 Stove Enamel, dz. 2 80 Sapolio, 3 doz. ------ 3 15 1 Mb. pkg. Sifting ____-_- 14 é 3) Vulcanol, No. 5, doz. 95 Soapine, 100, 12 oz. _ 6 40 Lee & Cady Brands b. pails __-advance 1 Vulcanol, No. 10 1 azsitiecn Bagie 7.89 PETROLEUM PRODUCTS Compound tlerces 11% Svan ner don’ oo 3 on SnOwboy, 100. 110 oz. $ 00 Home Baker _________ 6 60 a von Tank Wagon Compound, tubs -_-.. 12 , 2 aa oo: pe - 7 a Gunpowder - Kitchen Gold ________ 7 40 Re Crown Gasoline -_ 19.7 Sunbrite, 50s 2 10 Ghoice 2220 ed Crown Ethyl ---- 22.7 : Ww cy lig eaamecene 475 Baney 22 47 - Solite Gasoline __..__- 22.7 yandote. Soares RUIT ta SALT Wyandot Deterg’s, 24s 2 75 Ma : Ceylon in tron Barrels Colonial, 24, 2 Ib. _.-_ 95 won a Grand Rapids. Perfection Kerosine _. 14.6 Colonial, 36-1% —-_._-_ 1 25 Pekoe, medium -------- 57 One pint 775 Gas Machine Gasoline 38.1 Colonial, =o 24-2 : ee SPICES One quart _.----.--. 9 10 M. & P. Naphtha__ 18.8 Med. No 1, 100 lb. bk. pe Whole Spices English Breakfast Half gallon ---------- 12 15 ISO-VIS MOTOR OILS Tongue, Jellied ~_______. 35 Warmer Spec., 70 Ib. 95 Allspice, Jamaica ._-_. @40 Congou, Medium -____- 28 in! B 1 Headcheese -_........_. 18 Packers Meat, 50 Ib. 7 Cloves, Zanzibar ____ @50 Congou, Choice -___ 35@36 Half at a Light ied oncom 7.1 Crushed Rock for ice Cassia, Canton -____- @2” Congou, Fancy ---. 42@43 oe ae 1 cream, 100 Ib. each ss Cassia, Gc pkg. dos. O40 ua auaet 4 Butter Salt, 280 Ib. bbl.¢ 24 Ginger, African -_-_- Half gallon oy 40 4 Smoked Meats Block, 50 Ib. _---_-___ 40 Ginger, Cochin ~____- @40 Oolong Same aa Ta Baker sak 280 Ib. bbl. 4.10 Mace, Penang -..... 1.39 Medium ----____-___-_-. 39 ec SS 14-16 lb. @26 24, 10 Ib., per bale _.__ 2 45 Mixed, No. 1 -__...__ Gas Chotce 45 jen. DELATINE a as 50. 3 Ib., per bale ____ 2.8) Mixed, Se pkgs. Gea. OG Pancy 50 ell-O, oz, 286066 OOCREEEEe 00 OU as ‘i 28 bl. bags, Table __. 42 Nutmegs, ao GAS Minute, 3 doz. _-.--- 4 05 bog ag beef Ola Hickory, Smoked, Nutmegs. 105-110 __ @59 TWINE Plymouth, White --.. 1 55 Guirorain awa Sirs Cae. oo. 450 Pepper, Black ---.-- @59 Coton, 3 ply cone _.__ 40 Quaker, OZ; .-=25 Picnic Boiled = Cotton, 3 ply Balls .... 42 eased PARSEAVES 65.1 mee ace 20 os Wool, 6 ply 19 Pure, ib. pails --_- 65.1 obed tams —---___ Imitation, 30 Ib. pails 1 85 65.1 Minced Hams ______ 62 5 Pure Ground In Bulk VINEGAR Bacon 4/6 Cert. 24 i i Pure, 6 oz., Asst., doz. 90 65.1 e @32 Allspice, Jamaica -._-._ @40 Cider, 40 Grain _______ 23 Pure Pres., 16 oz., dz. 2 40 65.1 Cloves, Zanzibar -.._. @53 White Wine, 80 grain__ 26 Polarine 65.1 Cassia. Canton White Wine, 40 grain__ 19 JELLY GLASSES Tranmission Oil _____ 65.1 Beet Ginger, Corkin 8 oz.. per doz. —-__-_- Finol, 4 oz. cans, doz. 150 hes Mustard --..--- WICKING Finol, 8 oz. cans, doz. 2 30 Boneless, rump 28 00@36 00 Mace, Penang ___ No. 0, per gross 80 OLEOMARGARINE Parowax, 100 Ib. ---. 8.3 Rump. new -_ 29 00@35 00 Pepper, Black -__--___ int te ea ae Van Westenbrugge Brands Parowax. 40, 1 Ib. _.. 8.85 Nutmegs____---_ ----- @50 No. 2, per gross ____- 1 50 Carload Distributor Parowax. 20, 1 Ib. _. 8.8 Pepper, White ______ GSG’ No. 3 ver cross 2 30 Pepper, Cayenne -__- @37 Peerless Rolls, per doz. 90 Paprika, Spanish @45 Rochester, No. 2, doz. 50 Rochester, No. 3, doz. 2 00 Rayo. per doz. ___—. 75 Seasoning RICE Chili Powder, 15¢ __-_ 1 35 WoGGEN WANS Fancy Blue Rose ____ 05% Celery Salt, 3 oz. __ 95 Baskets Fancy Head ________ : Sage 2 68 go Bushels, narrow band, Nucoa, 1 Ib. 21 Free Run’g, 32 26 oz. 2 40 Onion Salt 2222 1 35 wire handles ______ 15 Pe Sty 2 ee 20% Five case lots ------ S80 Gone 13g Bushels, narrow band, ucoa, --- Todized, 32, 26 oz. -- 40 Ponelty, 3% oz. -... 325 ,Wood handles ______ 80 Wilson & Co.’s Brands Five case lots ------ 30 Kitchen Bouquet _.... 4 50 nae oe — 90 Oleo RUSKS Laurel Leaves ______ 20 Market, eg andle_ 95 Certined 24 Semdac, 12 pt. cans 3 00 Marjoram. 1 oz. _____ © aon Ya 1 60 Noe 18 Semdac, 12 at. cans 5 00 Dutch = eee Co. BORAX cay. : On oo 90 Sbiint, ae ~------ : oe fa) Roll 23 19 rand. yme, Of. ee go ~LPlint, medium ______ 5 Specia wEiCKLes 36 rolls, per case ___ 4 38 ‘toons Gale Yen Tumeric, 2% oz. -___ 909 Splint, small -______ 6 59 MATCHES edium Sour 18 rolls, per case _--. 2 25 Swan, 166 75 5 gallon, 400 count -- 475 12 rolls, per case __-_150 24 1 lb packages __ 3 25 Churns Diamond, 144 box _--. 4 75 ' 12 cartons, per case __170 48, 10 oz. packages __ 4 35 ot 5 gal., each __ 2 40 Searchlight, 144 box__ 4 71 Sweet Small 18 cartons, per case __ 265 96. % oz. packages __ 4 00 Lehi 10 gal., each__ 2 55 Ohio Red Label, 144 bx 4 20 16 Gallon, 2250 --___- 27 00 36 cartons, per case _. 5 00 . STARCH 3 to 6 gal., per gal. __ 16 Ohio Blue Tip, 144 box 5 bi 5 Gallon, 750 __-.--__ 9 75 eae Ohio Blue Tip. 720-1c 4 00 Kingsford, 40 Ibs. _. 11 Palls *Reliable, 144 --__-_- er ieee SALERATUS SOAF yuatue teen ane 10 qt. Galvanized ____ 2 60 *Federal, 144 —-_------ 475 Gal. 40 to Tin, doz.__ 226 “'m and Hammer -- 375 Am. Family, 100 box 6 30 Argo, 48, 1 Ib. pkgs. 3 60 12 qt. Galvanized __ 2 85 NO, 5 Ee ee i: Crystal White, 100 -. 420 Cream, 48-1 —___—_- 480 14 at. Galvanized __~ 3 10 Safety Matches 32 oz. Glass Picked_- S Big Jack, 60s _---.-_- 7 Quaker, 40-1 _..... 07% 12 at. Flaring Gal. Jr. 5 00 Quaker, 5 gro. case. 4 25 32 oz. Glass Thrown SAL SODA Fels Naptha, 100 box 5 5 10 qt. Tin Dairy ____" 400 Flake White, 10 box 4 15 NUTS—Whole DI Facies Bulk 45 Granulated, 60 Ibs. cs, 135 Grdma White Na. 10s 3 75 on Traps Almor.ds, Tarragona. 25 Gal., 200 --.------- Granulated, 18-2% Ib. Jap Rose, 100 box -_--_ 7 85 Mouse, Wood, 4 holes. 60 Brazil, New -—------- 17 16 Gal., 650 __________ 11 25 packages _.____._. 100 Fairy, 100 box -_-____ 400 Argo, 48, 1 lb. pkgs. 3 60 Mouse, wood, 6 holes. 70 Fancy Mixed __------ 24 45 Gal., 1300 -------- 30 00 Palm Olive, “ti box 10 50 Argo, 12, 3 Ib. pkgs. 262 Mouse, tin, 5 holes __ 65 Filberts, Sey _ PIPES Lava, 100 box __---_-- x ae a Ib = -- 7 Bee Woes 2-8... 1 00 eanuts, Vir. aste Octagon, 120 as 5 0 ver Gloss, Ss .. 4 ae, SDEing Peanuts, Jumbo, std. 3 Cob, 3 doz. in bx. 1 00@1 20 COD FISH Paes, 100 box _... 4 85 Blastic, i pkgs. ___ 5 35 Mouse, spring _..._~~ ? ps Pecans, 3, star ------ Middles 20 Sweetheart, 100 box -_ 5 70 eer, S02) 222 PEAVING CARDS 2. ot Ti ee tere a i) «Cattle Axe, per doz. 265 Tablets, % Ib. Pure _ 19% Grandpa Tar, 50 sm. 210 Tiser. 50 Ibs. -______- 06 Tubs Pecans, Mammoth --. 2 25 aon Grandpa Tar, 50 Ige. 3 5v Large Galvanized _37 Walnuts, Cal. _... 27@29 Torpedo, ec. os 4s wa 1 40 Trilby Soap, 100, 10c 7 25 Medium Galvanized ~ “9 - Hickory 07 Tubs, 60 Count, ty. fa Wood boxes, Pure -. 30 Williams iesrper Far, 9s : SYRUP Small Galvanized _ 6 75 — POTASH ole Cod... 11% Williams Mug, per doz. Cate Salted Peanuts x 2 75 Wash Fancy, No. 1 ___------- 14 Babbitt’s, 2 doz. ---- isms Blue Karo, No. % a 377 Haines: Vashboards : ue Karo, No. 5, at 2...!lUS UT Shelled . oS Holland Herring CLEA e ie oo a a _ 7 Glass angie” Oe Almonds Salted -_------ Mixed, K e aro, oe. 1% .. $806 nn. oo Peanuts, Spanish bed ee . — ier Mix 2 h a as re 90 Red Karo, No. 5, 1 dz. 4 29 singe: Fearon ie on By — = Med. Steers & Heif. --18 wixeg 1s ™ see s Red Karo, No. 10 -. 401 Northern Queen _ oe ‘ ae . oe : Uni 7 Pecans Salted —------- 82 Com. Steere & Hou, 40 oc ae \ a5 , NE Walnuts Burdo ------- Veal . Milkers, half bbls. __ 9 75 }] Imit. Maple Flavor | Wood Bowls MINCE MEAT Top -------------------- Milkers, bbls. ______ 18 50 iw Orange, No. 1%, 2 dz. 3 25 13 in. Butter ________ 5 00 None Such, 4 doz. --- 6 47 cue Set = K K K K Norway __ 19 50 z Orange, No. 6, 1 doz. 4 99 be 7 eater sansa 9 00 Quaker, 3 doz. case .. 350 Medium ---------------- 8 Ib. pails a : 19 in, mutter -------- 18 00 Libby. Kegs, wet, Ib. 22 en Gat ee woo------- ; te i nm. Butter 25 00 OLIVES Spring Lamb —--------- 21 Boned, 10 Ib. boxes ‘i ee one Soe WRAPPIN 4 oz. Jar, Plain, doz. 135 Good --------.---------- 20 ron 36 5 Kanuck, per gal. 150 pipre arn G PAPER 10 oz. Jar, Plain, doz. 2 35 Medium ---------------- 19 F Kanuck, 5 gal. can -_ 6 50 Not wine : a, white 05% 14 oz. Jar, Plain, doz. 450 Poor ------------------ 16 a a ae Z| Butchers a ona 06% Pint Jars, Plain, doz. 2 85 t ake erring AY wate 07 Quart Jars, Plain, doz. 5 00 Mutton 14% Bbl., 100 Ibs. ____ 6 50 y Maple Kraft Stripe 777777 ong ‘7 a vars —_ dies ; S ela Pe 13 Michigan, per gal. _.275 2 #2... 5 egs, each __-_ 750 Medium --------------- lel 3% oz. Jar, Stuff., doz. : = Poor ------------------ ll Mackeral wales Eee ae 6 ‘Gute ve CAKE 6 -o8 nee Stuffed, pe 3°75 Pork Tubs, 60 Count, fy. fat 6 00 Sunlight, oe, 3 a 9% os. Jar. 50 Loin; med, _..--...-____ 25 Pails, 10 lb COOKING OIL Sunlight, 1% do 1 Gal. Jugs, Stuff., dz. 2 Lease’ 2 8, . Fancy fat 150 80 can cases, $4.80 per case Mazola Teast Foam, 3 doz. __ : ~ ARIS GREEN __ Shoulders __----..----—- ‘Teas -- , Peers GROEN ae Spacers — , WASHING POWDERS Gusts. ”1 Gog." bap at Pom 14 dow. 1 35 as oe 22 Neck bones’ White Fish Bon Ami Pd., 18s, box 190 Half Gallons, 1 doz. — 11 76 YEAST—COMPRESSED ts and 6§ -2------------ 30 Trimmings Bon Ami Cake, 188 --1 62% Gallons. % doe. -.. 1130 Fleischmann, per doz. 30 30 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, March 20—We have to- day received the schedules, reference and adjudication in the matter of Forest G. Havens. Bankrupt No. 4067. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a res.dent of Schultz, and his occupation is that of a farmer. The schedule shows assets of $4,265 of which $500 is claimed as exempt, with liabilities of $4,974. The court has written for funds and upon receipt of same the first meeting _ of creditors will be called, note of which will be made herein. In the matter of Willard H. Campbell, Bankrupt No. 4044. The funds have been received and the first meeting of cred- itors has been. called for April 8. : In the matter of Willard Bruce King, Bankrupt No. 4058. The funds have been received and the first meeting of cred- itors has been called for April 8. In the matter of Leonard P. Thysee, Bankrupt No. 4046. The funds have been received and the first meeting of cred- itors has been called for April 8. We have to-day received the schedules in the matter of Ray Scher, Bankrupt No. 4040. The schedule ‘shows assets of $5,- 696.23 of which $500 is claimed as exempt, with liabilities of $10,608.22. The first meeting will be called promptly, note of which will be made herein. The list of creditors of sa d bankrupt is as follows: American Trouser Co., Pittsburgh $ 76.50 American Overall Works, Chicago 27.61 Atkins Jobbing Co., Chicago ---- 321.25 Batier Bros.. Chicago —____........ 219.84 Bellemont Co., Milwaukee —_------ 178.46 Bender Zimmer Co., Milwaukee ~~ 719.50 Brookville Glove Co., Brookville -_ 47.28 I. Benjamin. Chicago ____4-_____-_ 82.50 j. F. Baker & Co., Detroit ___.__.- 259.00 Dessauer Kalven Co., Ch cago —-_-- 317.05 Fleming Duke Co., Greenville _--_ 47.50 Goodyear Glove Co., GGrand Rap. 964.28 Cc. B. Goorin & Co., Pittsburgh -_ 95.09 Goodwill Shoe Co., Holliston, Mass. 64.75 P. GiGrson & Co., Chicago —____ 154.00 A. Herman, New York —___-_____-- 89.55 International Hdkf. Co., New York 27.75 {nterstate Shirt Co., Chicago __--1,084.65 Phillip Jones Co., Cleveland. __-_-- 155.90 J. W. Jackson & Sons, Indianapolis 234.93 Gazette, Kalamazoo —__________.._ 150.02 Loyal Shirt Co., New York --_---- 136.13 Lurie Mie. Co., Chicago ___--___ 778.75 Chas. Meyer & Co., Chicago —----- 185.73 Marks & Berger, New York ------ 15.50 Marks Mig. Co., Des Moines —__-- 660.75 Mers Neckwear Co., Chicago ---. 72.43 Middleton Mig. Co., Milwaukee ~_ 292.50 Mutual Headwear Co., Chicago —- 155.70 Neptune Raincoat Co., New York 110.66 M. J. Rubin & Co., Chicago —_--~ 398.2: J. Rosenbaum, New York -------- 87.00 Roval Cap Co., Chicago __________ 178.00 Reliable Trunk & Bag Co., Pitsboren 68.00 Roberts Johnson & Rand, St. Louis 275.31 Racine Trunk Co., Racine ______ 18.25 Selz Schwab & Co., Chicago ------ 200.16 Schne der Battinus, Chicago _-~_- 153.50 Schwayder Trunk Mfg. Co., Detroit 181.48 Symons Bros. & Co., Saginaw -_-~ 403.04 Servus Rubber Co., Rock Island __ 66.12 L Tucker & ‘Co., Chicago —.._____ 704.32 Trinable Neckwear Co.. Chicago-- 83.50 March 18. On this day was held the first meeting of creditors in he matter of Fred O. Taylor, individually and as a former partner of Highland Hardware, of Royal Gak, Bankrupt No. 4037. The bankrupt was present in person, but not represented by attorney. No creditors were present or represented. Claims were proved and allowed. No trustee was ap- pointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the case has been closed and return- ed to the district court, as a case with- out assets. On this day also was held the first meeting of creditors in the matter of Ernes F. Sayles, Bankrupt No. 4035. The bankrupt was present in person and rep- resented by attorney E. A. Westin. Cer- tain creditors were present in person. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined, without a re- porter. The first meeting then adjourned without date. and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Karow-Haring Motor Sales Co., Bank- rupt No. 4028. The bankrupt corporation was present by its president. but not represented by attorneys. Creditors were represented by attorneys Linsey, Shivel & Phelps: Wicks, Fuller & Starr and by G. R. Credit Men’s Association and Cen- tral Adjustment Associaton. Claims were proved and allowed. Edward Ka- row was sworn and examined without a reporter. J. C. Shinkman appointed temporary receiver pending dispute on election of trustee The meeting then adjourned without date. In the matter of Otio F. Stoeffler, Bankrupt No. 4061. The sale of. assets has been called for April 9 at the prem- ises of the bankrupt, 751 Grandville avenue, S. W., Grand Rapids. All the stock in trade consisting of a general hardware stock. sporting goods, toys, etc., schedules by the bankrupt at apnroxi- mately $3,423.20, with fixtures of $192.10. MICHIGAN All interested in such sale should be present at the date and time stated. In the matter of Ray Scher, doing business as Ray's Cut Rate Store, Bank- rupt No. 4040. The sale of assets has been called for April 11, at the premises formerly occupied by the bankrupt, 224 E. Michigan avenue, Kalamazoo. All the stock in trade and a few fixtures, con- sisting of men’s and boys clothing, caps, shoes, ete., will be sold, all of which is appraised at approximately $3,000. All interested in such sale should be present at the date and time stated. In the matter of Joe Hirsch, Bankrupt No. 3765, the trustee has heretofore filed his final reports and account, and a final meeting of cred'tors was held March 10. The bankrupt was not present or repre- sented. Creditors were present and rep- resented by attorneys Balgooyen & Cook and Central Adjustment Association. Claims were proved and allowed. An or- der was made for the payment of ex- renses of administration and for the declaration and nayment of a_supple- mental first dividend of 5 per cent. to new creditors and a final dividend on all creditors who have proved and had claims allowed of 8.2 per cent. These dividends are in addition to 100 per cent. dividends on preferred claims No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and re- turned to the district court in due course. March 21. On this day was held the first meet_ng of creditors in the matter of Charles Jerrick, doing business as Peck Street Garage, Bankrupt No. 4016. The bankrupt was present in person and represented by attorneys Balgooyen & Cook. No creditors were present or rep- resented. Claims were proved and al- lowed. The bankrupt was sworn and ex- amined without a reporter. No trustee was appointed. The first meeting then adjourned without date, and the case has been closed and returned to the district court, aS a case without assets. On this day also was held the first meeting of creditors in the matter of Ben H. Grover, Bankrupt No. 4038. The bankrupt was present in person and rep- resented by attorney Frank F. Ford. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourn- ed without date, and the case has been closed and returned to the district court, as a case without assets. Mareh 24. We have to-day received the schedules, reference and adjudica- tion in the matter of Arnold Roeder, Bankrupt No. 4066. The matter has been referred to Charles B. Balir as referee in bankruptcy. The bankrupt is a resident of Kalamazoo, and h.s occupation is that of a laborer. The schedules show assets of none with liabilities of $1,196.83. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called, note of which will be made herein. March 24. We have to-day received the schedules, reference and adjudication in the matter of John H. Forlor, Bank- rupt No. 4068. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Niles, and his occupation is that of a laborer. The schedules show assets of $7,775 of which $250 is claimed as ex- empt, with liabilities of $17,346.09. The court has written for unfds and upon receipt of same the first meeting of cred- itors will be called, note of which will be made herein. March 24. On this day was held the first meeting of creditors in the matter of Peter Van Driel, Bankrupt No. 4042. The bankrupt was present in person and represented by attorney Henry C. Hart. No creditors were present or represented. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court as a case without assets. March 25. We have to-day received the schedules, reference and adjudication in the matter of Milo Meyers, Bankrupt No. 4069. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Kalamazoo, and his occupation is that of a carpen- ter. The schedules show assets of $185, of which $170 is claimed as exempt, with liabilities of $5,763.64. The court has written for funds and upon receipt of same the first meeting of creditors will be called, note of which will be made herein. March 21. On this day was held the first meeting of creditors in the matter of Gordon K. McKenney, Bankrupt No. 4024. The bankrupt was present in per- son and represented by attorney David Anderson. Creditors were present in person and represented by attorney Rol- land E. Barr and by Central Adjustment Association. Claims were proved and allowed. The First Nat’onal Bank of Watervliet, was rresent in ersnonse to subpoena issued to wit. The bankrupt Was sworn and examined with a reporter present. Transcript of the testimony was ordered made and filed Frank W. Emer- son, of Watervliet, was elected trustee, and his bond placed at $2,000. The first meeting then adjourned without date. March 24. On this day was held the TRADESMAN. first meeting of creditors in the matter of Fred De Vries, Bankrupt No. 4034. The bankrupt was present in person and represented by attorney P. . Hartesvelt. Creditors were present in person. Claims were proved and allowed. The bankrupt was sworn and examined without a re- porter. Shirley C. De Groot, of Grand Rapids, was appointed trustee, and his bond placed at $100. The first meeting then adjourned without date. March 25. On this day was held the first meeting of creditors in the matter of Gerald M. Burnett, Bankrupt No. 4048. The bankrupt was present in person and represented by attorney Richard C. An- nis. No trustee was appointed. The bankrupt was sworn and examined with- out a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Vern Crawford, Bankrupt No. 4043. The bankrupt was present in person, but not represented by attorney. No creditors were present or represented No claims were proved and allowed No trustee was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the case has been closed and re- turned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Fannie Bent, Bankrupt No. 4047. The bankrupt was present in person and represnted by attorney Frank S. Weston. No creditors were present or represented. Claims were proved and allowed. The bankrupt was sworn and examined with- out a reporter. No trustee was appoint- ed. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Elton Lahr, Bankrupt No. 4045. The bankrupt was present in person, but not represented by attorney. Creditors were present in person and by Grand Rapids Credit Men's Association. Claims were proved and allowed. The bankrupt was sworn and examined without a reporter. Shirley C. De Groot, of Grand Rapids. was named trustee, and his bond placed at $1,000. The first meeting then ad- journed without date. March 24. On this day was hled the first meeting of creditors in the matter of John J. Seltenreich, doing business as Surplus Machinery Co., Bankrupt No. 4050. The bankrupt was present in per- son and represented by attorneys Jack- son, Fitzgerald & Dalm. Creditors were represented by attorney Fred G. Stanley and by G. R. Credit Men’s Association: Kalamazoo Association of Credit Men and Central Adjustment Association. Claims were proved and allowed. The bankrupt was sworn and examined with a reporter present. Fred G. Stanley, of Kalamazoo, was appointed trustee by the referee, and his bond place at $2,000. The first meet- ing then adjourned without date. March 24. On this day was held the first meeting of creditors in the matter of George G. Dovey, Bankrupt No. 4049. The bankrupt was present in person and represented by attorney Seth R. Bidwell. Creditors were represented by attorneys George B. Kingston and Fred G. Stanley and by Grand Rapids Credit Men’s Asso- ciation and Kalamazoo Association of Credit Men. Cla.ms were proved and al- lowed. The bankrupt was sworn and examined, without a reporter. M. N. Ken- nedy, was named trustee, and his bond placed at $2,000. The first meeting then adjourned without date. In the matter of Paul DeLong, doing business as DeLong Brothers, Bankrupt No. 4060. The sale of assets has been called for April 10 at the premises for- merly occupied by bankrupt, as follows: At 10 a. m. at R . No. 2, Jackson street, Muskegon. Groceries appraised at $309.93; dry goods appraised at $860.46 and fixtures appraised at $1,516.50. At 2 p. m. at North Muskegon, Lake street, all the stock in trade of a general store, including grocer’es, boots and_ shoes, clothing, drug sundries, feed, implements. etc., appraised at $2,773.06. Fixtures and equipment appraised at $1,373.25. 2-2. BANKRUPT AUCTION SALE By order of the United States District Court for the Western District of Mich- igan, I shall sell at public auction and to the highest bidder on Friday, April 11, 1930, at 2 p. m. Central standard time, the assets of RAY’S CUT RATE STORE bankrupt at 224 East Michigan Ave. Kalamazoo, Mich. All the stock and a few fixtures consist- ing of men’s and boys’ clothing, caps, shoes, etc., appraised at approximately $3,000. The property may be seen prior to the date of sale by application to the below named Custodian or Auctioneer. All sales are for cash and subject to im- mediate confirmation by the referee. No checks accepted unless certified. Sale will be in bulk, subject to parcel bids. ABE DEMBINSKY, Court Auctioneer, Saginaw, Mich. April 2, 1930 M. N. KENNEDY. Custodian, 250 So. Burdick St., Kalamazoo, Michigan. HON. CHARLES B. BLAIR, Referee in Bankruptcy. ——_+2>>_____ BANKRUPT AUCTION SALE By order of the United States District Court for the Western District of Mich- igan, I shall sell at public auction and to the highest bidder on Wednesday, April 9, 1930, at 10 a.m. Central standard time, the assets of OTTO F. STOEFFLER, bankrupt at 751 Grandville Ave., S. W. Grand Rapids, Michigan. All the stock and fixtures of a general hardware stock, sporting goods and toys, etc., scheduled by the bankrupt at ap- proximately $3,435.30. Property may be seen prior to the date of sale by applica- tion to the below named custodian or auctioneer. All sales are for cash anl subject to immediate confirmation by the referee. No checks accepted unless cer- tified. Sale will be in bulk, subject to parcel bids. ABE DEMBINSKY, Court Auctioneer, Saginaw, Mich. C. C. WOOLRIDGE, Custod’an. 1225 G. R. National Bank Bldg., Grand Rapids, Mich. HON. CHARLES B. BLAIR, Referee in Bankruptcy. —>+>—___ BANKRUPT AUCTION SALE By order of the United States District Court for the Western District of Mich- igan, I shall sell at public auction and to the highest bidder, on Thursday, April 10, 1930, at 10 a. m. and 2 p. m. Central standard time, at the premises formerly occupied by the Bankrupt, as follows: At 10 a. m. Central standard time, at DE LONG BROTHERS, bankrupt at R. F. D. No. 2, Jackson Street, Muskegon, Michigan, Groceries, Cost $ 344.36 Appraisal $309.93 DryG'ds, Cost 1664.81 Appraisal 860.46 Fixtures, Cost 3259.25 Appraisal 1516.50 Total at Cost $5269.42 Total appraisal $2686.89 At 2 p. m. Central standard time, at Lake Street, North Muskegon, Michigan, Ali the stock in trade of a General stock, including groceries, boots and_ shoes. clothing, drug sundries, feed, implements, etc., Cost $3697.41, Appraisal $2773.06. Fixtures and equipment, cost not known, appraisal $1373.25. Total appraisal $4146.31. An itemized inventory and appraisal will be on hand at the date and time of sale. The property may be seen prior to the date of sale by application to the be- low named Custodian or Auctioneer. All sales are for cash and subject to im- mediate confirmation by the Referee. ABE DEMBINSKY, Court Auctioneer, Saginaw, Mich. GEORGE D. STRIBLEY, Custodian, 712 Union Natl. Bank Bldg. Muskegon, Michigan. HON. CHARLES B. BLAIR, Referee in Bankruptcy. —__+ + >___ TRUST MORTGAGE AUCTION SALE By order of the Trustee, I shall shall at public auction and to the highest bid- der on Wednesday, April 9, 1930, at 11:30 a. m., Central standard time, the stock and fixtures of L. & J. STORE, at the premises 813-815 Franklin St., S. E., Grand Rapids, Mich. This stock consists of men’s high- grade furnishings, suits, hats, caps, gloves, bathing suits, shirts, underwear, neckwear, hosiery, kid gloves, ete. In- ventory at $2,197.36. Fixtures cons‘st of seven show cases, cash register, adding machine, mimeograph, check protector, steel safe, counters, shelving, ete., ap- praised at $570.50. Sales are for cash and subject to confirmation by the Trus- tee. Sale will be in bulk subject. to parcel bids. ABE DEMBINSKY, Commercial Auctioneer, : Saginaw, Mich. S. C. DeGROOT, Trustee, G. R. Credit Men’s Ass’n., Grand Rapids, Michigan. I Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., ag Mich Phone Federal 1944, ie ———— nema es rail Sa ad ee ey >... aa -_ Fi ai! a ee ee ed business. April 2, 1930 PEACE MINDEDNESS. (Continued from page7) little basis as regards our own country at the present time. It had little or no part at all in raising our army in 1917 and 1918. And we believe this was true of France, England, Canada, Australia, Belgium and others. The great word was necessity. Anyone who cares to study the mat- ter will discover that glorifying war has been on the wane for generations. The appeal now is to greed, to material acquisition, to prejudice, to race hatred, etc., with all the arts of deception, and the masses are bound by ignorance and fear. As to peace mindedness, before Prus- sia set out under the leadership of Bis- marck to weld all German speaking people into one great empire, Germany was an industrious, peace-loving peo- ple, composed of numerous little king- doms, principalities and independent states. They were so clannish that they would not combine for self-de- fense. One city might ‘be attacked by an enemy and another German city forty miles away would nevere go to its assistance. Perhaps they were too peace minded, else they might have combined as an independent nation to resist the plans of Prussia. And so they were led and driven and forced and taught and trained until they be- came like dumb animals, unthinking machines, except for fear. Peace mindedness alone is of little value to bring about world peace, so long as there are ambitious leaders or despots imbued with the lust of con- quest and world dominance, without conscience, honor, pity, reverence or respect for anything human or divine. Peace mindedness must be reinforced by liberty-loving, self-controlled, coura- geous, independent, honorable, human- itarian minded patriots, controlling all their national policies and attitudes. E. E. Whitney. —_~22>—___ Here and There in Grocery Problems. (Continued from page 20) that goods we want to sell move slow- ly if hidden and go out rapidly if well displayed? Let us try that on our Victrola and see, Theoretically increased volume tends to reduce expense. But the accept- ance of that theory cost telephone companies a lot of money in their early experiences because not only did it not work out, but soon it became manifest that the larger the phone business, the more costly it was to operate not only in total but relative to each instru- ment. _Now we learn from Louisville that increasing volume reduces expense in a grocery store up to $50,000 annual At that point, according to Wroe Alderson, of the Department of Commerce, who was all through that work, efficient management results in sales of $13,000 per person engaged and rent goes down to 1% per cent. But above $50,000, economies are found in improved methods rather than in- creased volume. All this shows once again that there is no panacea, no end-all or cure-all. The merchant who would progress can MICHIGAN take nothing for granted. He must be ever on the alert for new factors, new applications of known factors, improv- ed methods, changed practices, for “there is nothing constant but change.” Paul Findlay. ——_»..—___ Light. on the Farm Question. Grandville, April 1—Direct govern- ment aid for farmers is a mistake and a costly one at that. If a man is working the soil for a living and is in love with his work well and good, he will succeed without aid from any outside source whatsoever. Farming is as much a matter of business as merchandising. A _ small percentage of merchants make a suc- cess of their calling while the great majority fail to reach high water mark. It is so with the agriculturist. A man who is in love with his work and studies it with a view to getting from it all there is in it generally succeeds. Government partnership with farm- ers is going to fail. It cannot be otherwise when the man himself isn’t enough interested to put his whole soul into the work. A less number of automobiles and a more intense cul- ture of the soil is what will bring re- sults. I do not mean to say that the farm- er is not entitled to an auto car, and all genuine farmers have them. Never- theless far too many till the soil only when there is no sight-seeing away from the farm. I know a farmer who owns several automobiles, yet he is not a slacker, and does not neglect his soil to play hooky in town or in the wide open spaces. He loves his work and makes the car aid him in carrying it on. Such a man cannot help but succeed. Nor has this man moaned over the sad condition of the farmers-in general. He is too busy looking after his home interests and in selling his abundant crons to be found among the wailers. ‘Such men succeed no matter what their business. There is a mistaken notion gone out that a vast tract of Michigan soil is unfit for cuitivation. Never was a greater mistake. Any of our cutover lands which once bore a forest of mammoth pine is fit soil for successful farming. Such lands could not have borne such trees if it were wanting in fer- tility. The opening sands, much like the dunes of the great lakes, are natur- ally barren and not worthy of the plow perhaps, not so the once pine lands of the State. It is not the soil but the man which tells the story of success or failure in farming. Government aid is mostly in the nature of class legislation and should not be countenanced in this country. Farmers the world over were never more prosperous than the American tiller of the soil. It is not the success- ful farmer who is in the dumps, far from it. He is busy making his soil produce large crops of the finest fruit, vegetables and grain. This man is the real farmer. He has no time to loaf around the towns and complain. As I said at the outset it is the man and not the soil, A man to be a good and successful farmer must possess a business head and good health. The way to success is through steady persistency at the tasks to which you assign yourself. Love of farming and a wish to succeed is necessary, after which the rest comes as a matter of course. Our country has been abundantly prosperous since the world war. Even farmers have made small fortunes, that is, real farmers. The country has a large percentage of men calling them- selves farmers who do not know the meaning of the word. Men who live on land not half worked, land which otherwise might produce large crops, and fail to get the most out of the soil seldom suc- TRADESMAN ceed, nor should they do so since they are unworthy of success. I knew a farmer, at any rate he called himself such. He was the son of a farmer, and had the renting of a splendid farm in the heart of a fine agricultural region, who lived and farmed it with everything in his favor during the most prosperous years fol- lowing the world war. His opportun- ity to make good was great, and yet at the end of a few years he retired from that fertile farm bankrupt in purse. Why was it? He was a land tiller but not a farmer. That man did not possess a business head. Right here it may be said that a successful farmer must know his business and act accordingly. The man in question, a bankrupt farmer, went out to work for others at a daily wage and made good in a small way. When I was a wilderness lad I often heard it remarked that some men can- not work for themselves and earn their salt, but give them a job under direc- tion of another and they do very well. Millions of so called farmers are of this class. The man who studies his soil and puts all his energy and_ thinking powers into the work will succeed in- variably. It has long been argued that anybody can farm. The trades and merchandising require brains. A greater mistake was never made. No business in the world requires any more intelligent thought than the successful cultivation of the soil that abundant crops may be brought forth. When this is ‘better understood the business of farming will take some steps in advance of its present station. All the millions invested for farm betterment will be thrown away. In providing these millions Congress blundered, and the truth will be learn- ed after a time of dear experience. The farmer should be left to work out his own salvation. It can be done if the half baked law makers keep out of the game. Old Timer. —_>-+>___ SWORN STATEMENT FURNISHED THE POST OFFICE DEPARTMENT. Statement of the ownership, manage- ment, circulation, etc., of the Michigan Tradesman, published weekly at Grand Rapids, Michigan, required by the Act of Aug. 24, 1912. State of Michigan, County of Kent, Before me, @ notary public in and for the State and county aforesaid, person- ally appeared Ernest A. Stowe, who, having been duly sworn according to law, deposes and says that he is the business manager of the Michigan Tradesman and that the following is to the best of his knowledge and belief, a true statement of the ownership, management (and if a daily paper, the circulation), etc., of the aforesaid publication for the date shown in the above caption, required by the Act of August 24, 1912, embodied in sec- tion 443, Postal Laws and Regulations, to wit: 1. That the names and addresses of the publisher, editor, managing editor, and business manager are: Editor—E. A. Stowe, Grand Rapids. Managing Editor—E. A. Stowe, Grand Rapids. Business Manager—E. A. Stowe, Grand Rapids. Publisher—Tradesman Company, Grand Rapids. 2. That the owners are: (Give names and addresses of individual owners, or, if a corporation, give its name and the names and addresses of the stockholders owning or holding 1 per cent. or more of the total amount of stock.) E. A. Stowe, Grand Rapids. F. E. Stowe, Grand Rapids. F. A. Wiles, Grand Rapids. 3. That the known bondholders, mort- gagees, and other security. holders owning or holding 1 per cent. or more of total amount of bonds, mortgages, or other securities, are NONE. 4. That the two paragraphs next above, giving the names of owners, stock- holders, and security holders, if any, con- tain not only the list of stockholders and security holders as they appear upon the books of the company, but also, in cases where the stockholder or security holder appears upon the books of the company as trustee or in any other fiduciary rela- tion, the name of the person or corpora- tion for whom such trustee is acting, is ss. 31 given; also that the said two paragraphs contain statements embracing affiant’s full knowledge and believe as to the cir- cumstances and conditions under which stockholders and security holders who do not appear upon the books of the com- pany as trustees, hold stock and securi- ties in a capacity other than that of a bona fide owner; and this affiant has no reason to believe that any other person, association, or corporation has any inter- est direct or indirect in the said stock, bonds, or other securities than as so stated by him. E. A. Stowe, Business Manager. Sworn to and subscribed before me this Ist day of April, 1930. (SEAL) Fiorence E. Stowe. Notary Public in and for Kent Co., Mich. (My commission expires Jan. 12, 1931.) ee eee If you want to be an interesting talker, talk to relieve others, not to relieve yourself. Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. FOR SALE—Home, $70 per month in- come, tourist town, health resort, oil town. Write V. Laurie, Carlsbad, New Mexico. 270 For Sale—Small stock of jewelry, fix- tures. watch repairing. No competition. Price low, for immediate sale. Address Bo o i 2G a ai Sa i cash register; one drawer, four dep’ts., electric, mahog- any. Nearly new. Will sacrifice. Eight foot refrigerator floor case, double glass Stimpson computing scale, 100 pound pacity. J. C.. Long, Muir, Mich. 272 For Sale—Half-ton Frigidaire and large ice box, suitable for meat market, gro- cery, or restaurant. A-1 condition. S. D. Nicholas. Phone 48-251 between 8 and 12 A. M. or write 343 Bridge St., N. W., Grand Rapids, Mich. ata Store For Rent—New store, 18 x 65, tile floor. Location and room suitable for dry goods and notions, hardware, or any other business. 771 West Main, between West End Drug Store and A. & P. Tea Co. Address E. A. Dunwell, 769 W. Main, Kalamazoo, Mich. 274 For Lease—Corner drug store, modern front, centrally located in city of 10,000 in the heart of a prosperous farming community. Cement roads from all di- rections. Chas. F. Graff, Belding, Mich. Rt. 4. 265 For Sale—$3,500 will buy an established shoe business in live little town in Mich- igan. Stock compr’ses Brownbilt shoes and Phoenix hosiery. Address No. 266, c/o Michigan Tradesman 266 If vou are interested in buying a busi- ness anywhere in the United States or Canada. write for our monthly bulletin. UNITED BUSINESS BROKERS, 2365 Ist National Rank Blde.. Detroit, Mich. 157 For Sale — Solid oak tables, desks chairs and other office equipment. Used only a few months in, office of a local broker. Cheap for cash. On display at our office. Tradesman Comnanv. ation: FOR COMPLETE CLOSE OUT Or Money Raising Sales Wire or Write W. KLAASSEN SALES SPECIALIST 1501 Coit Ave., N.E. GRAND RAPIDS, MICH. 20 YEARS EXPERIENCE Sales Personally Conducted. Long List References. Rates Reasonable. I OFFER CASH! For Retail Stores—Stocks— Leases—all or Part. Telegraph—Write—Telephone L. LEVINSOHN Saginaw, Mich. Telephone Riv 2263W Established 1909 MICHIGAN TRADESMAN April 2, 1930 32 Attract Customers By Clean Stores. Only one thing can save the average independent merchant from the neglect and scorn of the public, and that is making it easy and interesting for the public to patronize him. The average merchant says to large jobbers, “If I only had the buying power of the chains, they couldn't fright- en or hurt me.” Buying power does not make a store clean. Buying power of it- self does not make a store inter- esting to a shopper. Buying power does not make electric lights brighter or clerks more industrious and energetic. Lack of buying power has been the greatest alibi the average in- dependent merchant has ever had for his inadequate treatment of the public as a storekeeper. An independent merchant could have the buying power of the United States Treasury — but if a chain store next door to him or in the next town to his kept a cleaner, brighter store than his, then his buying power would avail him nothing. The average merchant could have unlimited capital to his cred- it and bulging warehouses of mer- chandise purchased at the mar- ket's lowest level, but they would not ensure a steady stream of cus- tomers up and down his aisles. The average independent mer- chant has been for several years directing an insistent appeal to manufacturers and_ wholesalers, crying aloud for prices, conces- sions and discounts! He will never become a com- peting factor to the chains until he turns completely about-face and broadcasts his plea to the public, saying, ‘Here are my win- dows and my counters, offering clean, interesting, much wanted items. My store is well lighted, well dusted, well polished; my clerks are courteous, industrious; my prices are all in plain figures; I always have some bargains to offer you; I show seasonable mer- chandise at the times you want it; I have made it easy, through my displays, for you to see, examine and buy!”’ The independent merchant who will appeal to the public through the fundamentals of good adver- tising can expect to make real profits whether he ever gains big buying power or not. A merchant who cannot make his store interesting and inviting without buying power could not be expected to do so with buying power. It would do him as much good as owning an airplane when he couldn't intelligently operate a bicycle. The buying power alibi is bunk. Keep a good store. Offer bargains rgularly every week and every month. Give people the same rea- sons for entering your store that the chains give them — bargains via the buying power route is only one of a hundred customer-draw- ing things in a chain store. Get into the swim. Line up with the thousands of independent merchants who say, “We will learn how to do it from the suc- cessful merchandiser.” Samuel Rosenblum, President Nebraska Retail Gro- cers’ Assn. —»+>—____ Wrong Use of Statement By Kroger Pirates. Lincoln, March 29—Your letter re- garding my “recommendation” to “the dishonest chain store system,” which suggests that you would like to know “how much the chain store swindler paid” me for my “fulsome commenda- tion of a system which teaches its clerks ta short weight, short measure, and short change every customer it is possible to hoodwink,” has been re- ceived. As a campaigner for the independent store, it seems to me that vou are off on the wrong foot. To assume that chain stores are all operated by crooks and that anyone who supports the chain idea has been bought by the chain organization is very fallacious. There are probably dishonest prac- tices on the part of some chain stores but I know of some independent mer- chants whose business practices would not stand close investigation. There are crooks in all trades, even among professors and editors. There are some people who believe in the chain store system whoce beliefs have not been influenced in the least by any favors received from chain stores. Be- cause they do so believe does not ren- der them dishonest. I feel that the independent mer- chant has many advantages over the chain store and that the only way the independent merchant can survive is to make use of these advantages. Many are doing it and are prospering; others are not ard they are usually the ones which are “hollering” for help to drive out the crooks who threaten their business. The best way .to render a lasting service to independent mer- chants is to teach them to take ad- vantage of their opportunities to effi- ciently perform the retail functions. In spite of the fact that I disagree with you as to how it should be done, I agree that the independent is worth saving. And I have no doubt but what the efficient ones will continue to prosper. Some inefficient ones will disappear and the public will be just as ‘well off without them. Our college is doing all it can to assist the independent merchants of the State. I have never knowingly made any statement favoring the chain stores as against the independents. To recognize the existence of the chain store and admit that it has stirred up the field and increased efficiency all along the line is not to express one- self in favor of chain stores. The statement. from which the quotation in the Kroger advertisement was tak- en, was never made for that purpose. It was made in answering a question- naire sent out by a professor at In- diana University. Somehow or other the material was secured and used by the chain store press and later in the Kroger advertisement. Professor Ny- strom’s statement, quoted by Kroger, was from the same source. My name was used without my knowledge or consent and I have requested them not to make use of it again. Earl S. Fullbrook, Prof. of Marketing, University of Nebraska. —_~2++____ There’s a lot of difference between the things we belong to and the things that belong to us. Items From the Cloverland of Michi- gan. Sault Ste. Marie, April 1—Quite a number of our citizens were caught in the snow storm at Chicago, Detroit and other places last week and some thrilling tales were told. The Soo es- caped this time, but at Newberry, only sixty miles from here. they had about three feet of snow and traffic was completely tied up. The roads are all opened again and everyone is smiling again. Work on the Retailers-Wholesale bakery new building started last week with a force of about thirty men. Work is progressing rapidly and the building is expected to be completed by June 1. Fred Furnier has bought the build- ing he is now occupying on Magazine street from E. ‘Berube and will con- tinue in the confectionery and soft drink business there. The Wilds pavilion, which has been closed since last fall, will open for the season again April 19. Mr. Wilds is adding elaborate decorations to make the place more attractive than ever. Middle age is the period when you know a dozen dandy ways to regain vim and vigor, if you only had time. A new society, known as_ the Christopher Columbus Society, . was orgapized here last week by the Ital- ians. The object is to encourage com- munity service, self benefit and uplift. Officers were elected as_ follows: President, Vincent Vincenzetti; Vice- President, James Raeffale; Secretary, Alfonse Delmonte. John Marrifield, President of the Chamber of Com- merce, spoke to the members by in- vitation and urged them to take a large part in the civic affairs here and to co-operate with the Chamber of Com- merce in all phases of its activity in making the Soo a better, cleaner, more prosperous and happy city. The best cure for insomnia, says a doctor, is to sleep with all of the bed- room windows open. This is one of the few sleeping drafts which can be obtained without a doctor’s prescrip- tion. William G. Tapert. ——_2>2>_____ Further Exposure of Chains Is Most Welcome. Lansing, April 1—The chain stores who pay low wages, dictate prices, ad- vertise misleading statements, usurp citizen’s pocketbooks, swallow inde- pendent merchants and _ otherwise thieve from customers are being tried in the great court of the American Nation by well chosen juries em- powered to speak—the American peo- ple. They are adjudged guilty of ques- tionable practices and_ corrupting American ideals. They are feebly at- tempting to justify themselves in their misuse of good will and covering their nefarious schemes. While they clamor for attention to be heard they still per- Sist in executing their well laid plans of greed, but through the services you offer and your continual exposure the chain stores cannot long stem the growing tide of opposition by an awakened nation. The guilt of monopoly, reducing wages, creating tenements, filling the streets with un- employed rests squarely upon their shoulders. The silent declarations of industry toward labor is their cost cutting policies, serving them best by the em- ployment of women. Replacing men with cheaper labor. Returning a cap- able man back to his home to enact the role of housekeeper. How does this plan work upon the economical condition of the Nation? What will be the influences of this powerful own- ership? The establishment of home and home life depend upon the payroll and the fairness of employer. Women and mothers are permitted to become the wage earners, when they should care for the home and childreh. Such a state of affairs’ has no place in American history, nor in American business, but so long as chain stores assume they are immune to retaliation, further exposure is most welcome. C. E. Loop. ——_s?->______ Late Business News From Traverse City. ‘Traverse City, April 1—The Milli- ken Co. is making extensive improve- ments in the interior of its store. Work on the interior of the new Park Place Hotel is progressing vig- orously. Landlord McFadden will ar- rive here early in April to supervise the furnishing of the structure. Guests will be received on June 1. The build- ing towers high above all others in Traverse City. Formerly the modest little spire on St. Francis church was the first object viewed by persons en- tering or leavin~ the city. Sam Farrow, of the Whiting Hotel, has moved his dining room from the rear to the front of: the building. The room is artistically decorated and sup- plied with modern conveniences. Tony Sedlack has closed his meat and grocery store. Ill health caused his retirement. The State of Michigan is a slow moving institution. Two years ago the State Legislature appropriated sev- eral hundred thousand dollars to ibe expended for new buildings and need- ed improvements at the State hos- pital. Finally plans have been per- fected for the structure and hids have been solicited for contracts to erect it. It is hoped that work will be com- menced on the improvements in the near future and employment given to hundreds of men who need it. As soon as the weather will permit work © will be commenced on an aquarium. It will be erected on the city park at the North end of Cass street. On April 7 the citizens will vote upon a proposition, submitted to them by the city commission, to issue and sell bonds to the amount of $250,000, to be expended in the erection of ‘a sewage disposal plant. Arthur. Scott White. Corporations Wound Up. The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of ‘State: Lustrolite Corp., Detroit. Paulson Brothers Motor Car Co., Es- canaba. Devendorf’s Brunswick Shop, Flint. Chief Okemos Gravel Co., Lansing. Mackinaw Land Co., St. Ignace. Mantilla Shop, Inc., Detroit. Lily White Thresher Union, Kaleva. Trumbull Boulevard Realty Co., De- troit. Harold W. Patsons, Inc., Pontiac. Kott & Aherman Realty Co., Belle- ville. F. W. Kramer Motor Co., Grand Rapids. Dolomite Materials Co., Detroit. Eastwood Glass Co., Saginaw. i Apt Illustration. “What's an endurance test, Dad?” “An endurance test, my son, is try- ing to see how. long you can run a store paying cash for your goods and selling them on credit.” 2? Hides and Pelts. Green, No. 1 _____ Green, No. 2 __ Cured, No. 1 __ Cured, No. 2 ________ Calfskin, Green, Calfskin, Green, Calfskin, Cured. Calfskin, Cured, TAGPRD, NO. Fo Morse, Noe 222 ee -- 2.50 Pelts. NRGCD oe 25@50 a Tallow PEOG cece ee ee 5 BG Re ae on Oe ao ee 04 Wool. Unwashed, medium ___.__ @20 Unwashed. rejects _........ @15 Unwashed, fine _______ ee @15 SR ee Se ee enn How To Lard Lean Beef The advantages of larding the leaner cuts of beef are self-evident. In this process the fat is distributed where it is needed, thus adding materially to the palatability of the meat. 1. The larding needle is a hollow steel tube 18 inches in length, split in half the long way. One half is attached to the handle, the other half attached to the point. The half with handle attached has a cutting edge on both the end and sides. 2. Handle half of needle is forced through strip of 5. The loaded needle is forced through the piece of pork back fat. meat. \ | te b 4 3. It is then twisted around coring out a round strip 6. The needle is then unclamped and withdrawn at of fat the size of the needle. The needle loaded opposite ends, leaving the fat in the meat. with fat is then withdrawn. 7. A larded bottom chuck roll. SUT v STRENGTH ECONOMY THE MILL MUTUALS Lansing AGENCY Michigan Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGAN'S LARGEST MUTUAL) AND ASSOCIATED COMPANIES Speed Up Sales | | by featuring properly } advertised lines The manufacturers are creating the demand and saving your time through their advertising. You realize a maximum profit with a minimum of effort in selling Baking ” wees || Powder | | WHOLESALE FIELD S EK E D Ss Same Price t Combined Assets of Group $45,267 ,808.24 20% to 40% Savings Made Since Organization FIRE INSURANCE — ALL BRANCHES Tornado—Automobile—Plate Glass CETTE CETTE PUUUU EEUU REET ECEETR EET ET TEETER A “AMUEUELUCLUTTEREEUEA UCT ECUEC CECE EEE Distributors of PINE TREE Brand for 38 a ; over years é The best the World has to offerjin f 25 ounces for 25c GRASS SEEDS Timothy Michigan Grown Seed Corn Red Clover Ensilage Corn Your customers know it is a quality Mammoth Clover Flint Corn d : . een hack Ene Rune product . . . that the price is right. Sweet Clover Soy Beans Why ask them to pay War Prices? Alfalfa Sudan Grass \ Red Top Orchard Grass ’ 4 Seater ie aes It’s up to you to show them that you White Clover Winter Vetch have it. INOCULATION FOR LEGUMES ALFRED J. BROWN SEED COMPANY Millions of Pounds Used by Our 25-29 Campau Ave., N. W. Government GRAND Rapips, MIcHIGAN