SA M2 oe WY a A ® \\ SN i? \ ZA V2 SAN Tees Q pe v a) (\ A SS %e i\ £ } Y <5} WS Co IF-FS OS a o rm Z id CH WA 59) a Saal EU U3 i) C A) bY Zs Ae DEN WES eS aa Soe <4 Wo} 2 / Vf \ ZN VY Wi, CK Pe YE ({ x CN G \ \ cN _ C SN yy fs 2 ax \ \ CG alae FS acs ass A \\ AN 4 AG \ a PUBLISHED WEEKLY % 7@ kA Ky ly GRAND RAPIDS, WEDN ESDAY, APRIL Forty-seventh Year oS RN iS GZ Z: y 7) Ory Ae, LF We) SS % LEAS a IBA ah zi A \ 3 y ¥ as 6 “> 3 7. WIE & (C3. SS BS Bee i] A q ene) E Eee: a Ee SCA) eee RA Cee ees Qe Sane Dy Ss TRADESMAN COMPANY, PUBLISHERS Sei QC SS em ORR OS a PO om { ' | j —— +- A RE, RSTO OT 20S andes re Sig a) sete: i lag wm. se + AD DON’T QUIT When things go wrong, as they sometimes will, When the road you’re trudging seems all up hill, When the funds are low and the debts are high, And you want to smile but you have to sigh, When care is pressing you down a bit, Rest if you must, but don’t you quit. Life is queer with its twists and turns, AAs every one of us sometimes learns, And many a failure turns about, When he might have won had he stuck it out; Don’t give up, though the pace seems slow— You may succeed with another blow. Often the goal is nearer than It seems to a faint and faltering man. Often the struggler has given up When he might have captured the victor’s cup. And he learned too late, when the night slipped down, How close he was to the golden crown. Success is failure turned inside out— The silver tint of the clouds of doubt. And you can never tell how close you are It may be near when it seems afar; So stick to the fight when you’re hardest hit— It’s when things seem worst that you musn’t quit. Ad) Cn [KCL Se G) o¥///\ J Uy Gos — eS ay) EST. 1883 4 SRO) NE 23, 1930 Number 2431 Always Sell LILY WHITE FLOUR ‘‘The Flour the best cooks use.”’ Also our high quality specialties Rowena Yes Ma'am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. coe MICHIGAN BELL | TELEPHONE CoO. ? ; — But an extension telephone is more convenient — : Extension tele- phones bring added comfort and conve- nience to your home by saving time and steps and effort. “nis Call the telephone business office for additional in- formation about extension telephones in your home An Extension Telephone Costs Only A FEW CENTS A DAY We are now making reservations for April eggs for storage. Come in and see us for rates. ee ABE SCHEFMAN & CO. COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS 104 Turnovers a Year O:, LARGER PROFITS CHASE & SANBORN’S Seal Brand DATED Coffee The Standard of Quality for over 65 Years A new merchandising plan of DATED containers en- suring absolute freshness, backed by a big advertising campaign, is creating an unprecedented demand for this quality coffee. The same distribution system that for years has brought fresh Yeast to you ensures you of two deliveries a week making possible 104 turnovers a year, small stocks, and larger profits. Get your share of this business and profits. Ask your Standard Brands man for details. STANDARD BRANDS INCORPORATED Distributors of Chase & Sanborn’s Seal Brand Dated Coffee. Customers will buy attractively displayed merchandise. Now, take your own viewpoint. For your own convenience, for economy of space, for easy rearrange- ment, for adjustability, for appearance, Terrell’s Steel Shelving offers all these and many more advantages. Let us help you modernize your store — We’ll gladly answer any inquiries. TERRELL’S EQUIPMENT COMPANY GRAND RAPIDS, MICHIGAN 0 ND tial MIE on ee Number 2431 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly im advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cent each. Extra copies of current issues, 10 cents; issues a nonth or more old, 15 cents; issues a year or more sid, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. AMES M. GOLDING oo This Makes the Chain Squirm. The following editorial in the Merchants Journal of Topeka, Kansas, is worthy of wide circula- tion and we take pleasure in re- producing it: If you want to do something to turn trade away from the chain stores in your community, we have a suggestion to offer. It is this: PRINT THE TAX RETURNS. Tell the assessed value of the various chain stores in your coun- ty, and the amount of taxes ac- tually paid by each. Then tell the assessed value of a representative group of inde- pendent stores, and the amount of taxes they pay. We don't know of anything that hits the chain stores harder than this. The beauty of it is that it is something they can’t dodge and can’t deny. Supplementing this, you may be able to print some figures showing how much the chain stores have contributed to various civic and philanthropic enterprises in your community during the past five years, and how much the in- dependent stores have contribut- ed during the same period. If your local newspaper won't print this as news, buy a page of space, and give the public the facts. If the newspapers refuse to take your advertising, get out handbills, and bawl out the dis- loyal newspapers as well as the chains, April 23, TRADESMAN 1930 Thousands of Independent retailers are availing them- selves of the opportunity presented by our Wholesale Cash and Carry Branches to purchase Staple Mer- chandise at prices that will permit them too meet com- petitive conditions. — Are you one of them? If not visit your nearest Lee and Cady Cash and Carry Branch and satisfy your- self of the benefit it can be to you. You will then be- come a permanent cus- tomer. Why pay more when you can buy for less. LEE & CADY On, . Ee 4 ¥ i i : oS. . . this territory. April 23, 1930 MICHIGAN TRADESMAN WEAK LINKS IN THE CHAIN. Monopoly Pirates Cannot Win Under Existing Conditions. Here’s a nice, brand new angle on the chain store situation and it would seem to indicate that a whole lot of people, including ‘tthe ones who are doing most of the work for independ- ents who still remain neutral, so far as any real co-operation is concerned, in a majority of cases, are not as opti- mistic as they might be. Or rather as optimistic as real facts would war- rant. I talked to a former Kroger man the other day. He is opening a new store and he was discussing advertis- ing, service and prices with me. I was frank in saying that we have had plenty of the old dirty stores, high prices and inefficient ser- timers, the vice. “You've got a fine location here, a big place and the independents in the vicinity, unfortunately, have not been exactly the kind to satisfy the class that formerly went to the he nodded and I went on,” “If you open up the right kind of a store here, I look for one of the biggest hits in It means giving cus- tomers the right prices, though.” chains,” Now remember this man had been one of Kroger’s own buyers and when I spoke of prices he smiled. “T can sell as cheap as Kroger and make money.” I must have stared a bit, for he still smiled and then went on to explain a few things I had not been aware of. “In the first place, I don't making prices with sub-standard pack- mean ages, weighing my hand with the steak er adding in extras which happen to lay on the counter and which are not bought, but which customers of chain stores too often pay for. If a man wants to do that sort of thing he won’t last long in any locality—and_ petty trade tactics have been a thorn in the side of some of these chain outfits. “But do you know that while the radios and your newspapers have been getting folks lined up to turn a cold shoulder on the chain stores, and you have the public on your side, you have been doing something else? You and certain manufacturers and wholesaler’s associations?” if there is more headway being made in this battle I want to know about it and I want you to know about it also. “Well, while you campaginers have been educating the public, the chaps I was. listening, who have been the largest losers, the much discussed middlemen, the man- ufacturers and the wholesalers, have not been asleep. They had their backs to the wall, cutting wages, cutting down employment, slashing in every way to meet chain demands. Quality and size often suffered, as vou know. Then there was always that ready cash from the big monopolies for goods at prices away below regular. It was take it or leave it, many and many a time. The chains were gouging both ways. “But when the public education be- gan and the independents opened up store after store—when folks demand- ed independent goods and the chains commenced to lose a lot of trade, the ones who supplied the chains woke up and to-day you will find a concerted application of more rigid prices, less discounts. In other words, many of the chains when present buying con- tracts are filled at existing prices— ruinous low prices—will have to come across and pay just what the inde- pendents have to pay.” what this stand readily realize If the manufacturers I could meant. pat on prices, then the cut-rate bargain bait of the chain gangs is going to be a mighty heavy drain on their bank account. It is one thing to buy cheap and sell cheap, quite another thing to buy at regular prices and sell below them. Of course, the chains have frequently sold items for less than cost, but when this policy has to take in many items, no chain store can long afford to play such a losing game. As one dealer said (he had a chain outfit on each side of his store): “If everyone in this town would only go into those two stores and buy nothing but their cheap specials advertised for Saturday, I'd be happy. They might have a lot of customers, but by the same token they’d chalk up a whale of a financial loss by the time they turned out the lights.” More independent stores opening to good business, more garbage and spoil- age being dumped out of the chain With this straight tip as to buying conditions, it looks as though the links in the chains stores—that’s the story. were becoming weaker and weaker. I think one of the weakest things Kroger evr did was the introduction over radio Station WOOD in Grand Rapids of a self-styled ‘“Curbstone Philosopher.” By this action Kroger has weakened his side of the proposi- tion materially. I would not stoop to give either the speaker or the station any gratuitous space in this article, if there slightest value in it for the chain or the man or the station. But in friends the chains may have left are frank to admit that the introduction of the new speaker is a body blow were the Grand Rapids even the few for the chain gang cause. Another weak chain-link is the fact that state managers have been calling on dealers bragging about the wealth of advertising coming this summer and the way the “fur is going to fly” dur- ing the coming six months. Folks who ‘have simply taken the facts and figures and in a common sense man- ner turned down the chains without much personal objective, are beginning to sit up and take notice of tactics which prove the chains have been, and are just what has been claimed for them, present gougers and future ex- tortionists. Once seemingly strong and invinci- ble, the mighty chains are feeling the strain, and as a chain is only as strong as its wekaest link—with so many links at the snapping point—we can vision ahead and not so very far, to the time when the chains with a sud. (Continued on page 27) HAVE YOU Protected Your Life Insurance? By arranging a Life In- surance Trust you can afford your family the fullest possible benefit from yourinsurance funds. GCAOL7O GRAND RAPIDS TRUST CO. Grand Rapids, Michigan The Brand You Know Fancy Fruits by HART Wet ae BRAND eWay FOODS | TRADE MARK Quality Vegetables Look for the RED HEART On The Can W. R. ROACH & CO. General Offices Grand Rapids, Michigan 4 MOVEMENTS OF MERCHANTS. Hillman—Jess M. Velder will open a general store here. Big Rapids—Hagadone Bros. have opened display rooms for iceless re- frigeration. Bad Axe—Vaughan & Ragsdale, in business at Albion, will open a chain department store in this town. Ionia—Arthur Stone, proprietor of the Fashion Store, is closing out his stock at special sale and will retire from trade. Detroit—The Detroit Butcher Sup- ply Co. 1455 Gratiot avenue, has changed its name to the Valade Re- frigerator Corporation. Big Rapids—Roy Chamberlin has purchased the dairy business of Ford Palmer, has put in a new up-to-date front in the building and other im- provements. Lapeer—George FE. Conley, retail shoes, has filed a voluntary bankruptcy petition in the U. S. District Court at Detroit, listing liabilities of $2,569 and assets of $1,600. Kalamazoo—Gus Dussius has leased the Michigan Avenue Hotel and the adjoining store building. He will sub- let the hotel and open a coffee shop in the other building. Grand Rapids—Fred A. Butcher has opened an independent grocery store at the corner of Bridge street and Val- ley avenue, under the style of Ted Butcher’s Grocery. Washington—The Rainbow Poultry Farm, R. R. 2, has been incorporated with an authorized capital stock of $15,000, all of which has been sub- scribed and paid in. Allegan—The Allegan Packing & Produce Co., has been incorporated with an authorized capital stock of $19,200, all of which has been sub- scribed and paid in. Detroit—The Van Rensselaer Shop has been liquidated by L. E. Deeley, manager of the Detroit Association of Credit Men, as trustee under a trust chattel mortgage for the benefit of creditors. Big Rapids—Miss Ola Z. Nichols, after being in the millinery business twenty-three years, has sold to a Grand Rapids firm. Mrs. Arvilla An- derson, of this city, will be resident manager. Detroit—The Division Fruit Co., 2615 Russell street, has merged its business into a stock company under the same style with an authorized cap- ital stock of $20,000, all of which has been subscribed and paid in. Detroit—Weil’s Michigan avenue, has been incorpo- rated to deal in sausage casings and butchers’ supplies, with an authorized capital stock of $36,000, all of which has been subscribed and paid in. Manistee—Elizabeth FE. Wellman, dry goods dealer, has filed a voluntary petition in bankruptcy in the U. S. District Court at Grand Rapids through Harold F. Lusk. Liabilities were listed at $30,219 and assets at $8,872. Traverse City—The Cherry Grow- ers Packing Co., 210 State Bank Bldg., has been incorporated with an author- ized capital stock of $50,000 common and $100,000 preferred, $1,000 of which has been subscribed and paid in. Casing Co., 3209 MICHIGAN Detroit—The Flossmore Butter Co., 2032 Howard street, has been incor- porated to deal in butter, cream, make ice cream and pack eggs, with an au- thorized capital stock of $100,000, all of which has been subscribed and paid in. Detroit—The Howard Stores Co., 7106 West Warren avenue, has been — incorporated to deal in dry goods and house furnishings with an authorized capital stock of $40,000, all of which has been subscribed and paid in in property. Detroit—The Silver Salvage Co., 3016 Jos. Campau street, has been in- corporated to deal in leather, leather trimmings, imitations, etc., with an au- thorized capital stock of $5,000, $1,000 of which has been subscribed and paid in in cash. Manistee—Oscar Nelson has merged his paint and wall paper business into a stock company under the style of the Nelson Paint & Wall Paper Co., with an authorized capital stock of $25,000, $16,200 of which has been subscribed and paid in. Big Rapids—The Pastry Shoppe, Donald McAuliffe proprietor, will be formally opened Saturday. McAuliffe formerly was connected with the Still- well bazaar, recently purchased by Scott Stores, Inc. It will have a for- mal opening Friday. Detroit—Abraham M. merged his shoes and hosiery business into a stock company under the style of Park Shoes, Inc., 16 Witherell street, with an authorized capital stock of $10,000, $5,000 of which has been subscribed and paid in in cash. Detroit — Involuntary bankruptcy proceedings have been filed in the U. S. District Court here against Sam Turkenick, dry goods dealer, by Fixel & Fixel, attorneys, representing A. Krolik & Co., $219; I. Sheltzer Co., $215; Wetsman & Sheltzer, $107. Flint—The Boston Shoe _ Store, Genesee Bank Bldg., has merged its shoe and hosiery business into a stock company under the style of the Boston Shoe Market Co., with an authorized capital stock of $75,000, $45,000 of which has been subscribed and paid in. Detroit—Sucher Bros. Coke & Coal Co. has merged its business into a stock company under the style of the Sucher Bros. Coal Co., 17289 Mt. Elliott avenue, with an authorized capital stock of 25,000 shares at $10 a share, $165,000 being subscribed and paid in. Port Huron—Henry Clough, 1619 22nd street, has merged his roofing, sheet metal work, etc., business into a stock company under the style of the Clough Roofing Co., with an author- ized capital stock of $5,000, of which amount $1,000 has been subscribed and paid in in property. Fulton—Hugh C. Burk has merged his undertaking business into a stock company under the style of Vickers- Burk, Inc., with an authorized capjtal stock of $8,000, all of which has been subscribed and paid in in property. A complete line of furniture has been added to the business. Detroit — Involuntary bankruptcy proceedings were filed in the U. S. District Court here against August Kopley has TRADESMAN Van Slembrouck, shoe dealer at 14508 Harper avenue, by John McNeill Burns, attorney, representing Lewis M. Falk, $380; Goodyear Glove Rubber Co., $185; Brandau Shoe Co., $359. Calumet—F. Wieber & Son, one of the oldest wholesale meat packing con- cerns in the State, announced recently the completion of its new model “Sausage Kitchen.” Various brands of sausage and prepared meats will be manufactured here, including wieners, frankfurts, pork sausage, liver sausage, minced ham, jellied corned beef and blood sausage. St. Joseph—Merger of fruit interests of Western Michigan into the Great Lakes Fruit Industries, Inc., has struck a surprise snag, it was revealed here this week by F. L. Granger, Sec- retary of Michigan Fruit Growers, Inc., which is the mainspring of the merger project. The obstacle arose when Michigan Fruit Canners, Inc., announc- ed it was through with the merger. The announcement was made in Ben- ton Harbor and South Haven. When the fruit merger first got under way last winter, canners canvassed for options on canning plants in this sec- tion. The options expired April 1 and since then canners have been waiting evidence of steps to be taken by the proposed merger for this season’s pack. Other plants operated by Mich- igan Fruit Canners, Inc., are in Gobles and Fennville. The move of the canning combination will mean that other independent canners will follow the same course ad plan for an independent 1930 operation. Calumet—Frank S. Carlton, well- known hardware merchant, died at his home here, recently after an illness of several months. He was the founder of the Carlton Hardware Co., which he organized in 1892 as a retail and wholesale distributing hardware house, and had a part in the founding of the Portage Lake Hardware Co. Mr. Carlton was active in the life of the community and was one of the organ- izers of the Calumet Chamber of Com- merce, a director in the State Savings Bank and treasurer of the Calumet Mutual Fire Insurance Co. He was born in Creemore, Ont., in 1863 and went to Sault Ste. Marie in 1884, where he organized a hardware company. In 1892 he moved to Calumet and entered the hardware field with Frank Brock- ett. This partnership was later dis- solved, and Mr. Carlton continued the business until he retired in 1925. He had always been active in affairs of the Michigan Retail Hardware Associa- tion and was its first president, when it was formed in 1895 in Detroit, with a membership of twenty dealers. His widow, four sons, four daughters and a brother survive him. . Manufacturing Matters. Royal Oak—The Royal Oak Tire Co. has increased its capital stock from $25,000 to $60,000. Detroit—The Victor Rubber Stamp Co., Inc., 525 Woodward avenue, has changed its name to the Victor Stamp Co. Detroit — Involuntary bankruptcy proceedings have been filed in the U. S. District Court here against the April 23, 1930 Peerless Cap Co. by Bohm & Fox, attorneys, representing Finkelstein & Sons Co., Inc., $430; Max Hyman & Co., $196; S. Berkner Co., $127. Portland—Ernest V. Meade has pur- chased the Wolverine Soap Co. of the Wiggins Chemical Co. and will con- tinue the business. Detroit—The Coloraire Corporation, 110 East Hancock avenue, has been in- corporated to manufacture and re- finish materials, color textiles, etc., with an authorized capital stock of $2,000, all of which has been sub- scribed and $1,000 paid in in cash. Detroit—The Hoffman Combustion Engineering Co., 410 Ford Bldg., has been incorporated to manufacture and sell automatic stokers and boiler equip- ment with an authorized capital stock of $50,000 preferred and 50,000 shares at $10 a share, $100,000 being subscrib- ed and $50,000 paid in in cash. Lansing—Sales of the Ideal Power Lawn Mower Co. have shown a con- sistent gain during the first quarter of 1930 over the same period in 1929, ac- cording to officials of the company. The percentage gain for lawn mowers was 28 per cent., that for specialties 82 per cent., and for repair parts 12.9 per cent. Detroit—The Detroit Sheet Metal Works, 1300 Oakman Blvd., has merg- ed its heating equipment, washing ma- chines, auto parts, etc., business into a stock company under the same style with an authorized capital stock of 60,000 shares at $17.50 a share, $300,- 002.50 of which has been subscribed and paid in. Saginaw—Operations started last week at the new plant of the Sag- inaw Foundries Co., which occupies a portion of the A. F. Bartlett Co. plant. This section has been exten- sively remodeled to house the equip- ment of the steel foundry which has a melting capacity of a ton and a half of steel an hour. Detroit—The Trophy Blade Co., Inc., 1124 Lafayette Bldg., manufac- turer and dealer in razors and razor blades, has merged the business into a stock company under the same style with an authorized capital stock of $30,000, $15,000 of which has been sub- scribed and paid in, $5,000 in cash and $10,000 in property. Detroit—The Electro-Motive Instru- ment Co., 280 Harmon avenue, has been incorporated to manufacture and deal in electric devices of all, kinds, with an authorized capital stock of 20,000 shares of class A at $10 a share, 60,000 shares of B at $1.05 a share and 80,000 shares no par value, $60,000 be- ing subscribed and paid in. Marysville—The American Cirrus Engines, Inc., has formed the Ameri- can Boat Corporation, Inc., within its organization and has started the manu- facture of houseboats. The standard boat to be produced is 45 feet long, with 11 feet beam. It has a spacious living room, two bedrooms, a galley and fore and aft decks. It is so built that an upper deck may he added and the boat converted into a tea room, or the entire room structure may be re- moved and a flat deck be constructed. A landing float is attached for use as bathing deck. It has no means of locomotion. were sit a at a anette April 23, 1930 Essential Features of the Staples. Sugar—The market has declined 10 points since a week ago. Jobbers hold cane granulated at 5.55 and beet granu- lated at 5.35. Tea—The definite and final an- nouncement that all parties concerned have agreed to definitely reduce the production of Ceylon, India and Java teas has as yet had no effect on prices in this country. The market during the week has been about in the same condition as a week before. Ceylons, Indias and Javas are selling fairly well, without change in price. Japan and China greens, as well as Formosas, are Grocery quiet and unchanged. There is very little feature to the market. Coffee—The past week has been marked by a very sharp decline in fu- ture Rio and Santos coffee, green and in a large way. This was mainly due to the fact that a loan which Brazil was supposed to be going to make to save the coffee market has not been put through on a satisfactory basis. Since it therefore appeared that the market was not likely to be saved, a slump resulted. Up to now, however, price of spot Rio and Santos coffee has not been seriously affected. At this writing No. 7 Rio, green and in a large way, is quoted at 9%c per pound. Milds are just where they were a week ago. The jobbing market on roasted coffee shows no particular change for the week. Canned Fruit—California fruits have been sluggish during the week. Peaches are quite weak and sluggish and there is considerable shading. There is some demand for Maine blueberries, which are in small supply. Canned Vegetables — Future corn has begun to attract a fair degree of interest in the Mid-West, with buyers realizing the short time left to get their names on packers’ files with “pack to order” specifications. On the Pacific Coast, it is said that futures buying has been fairly good to date. Packers report a good response on tomatoes, spinach and _ asparagus. Early business, they say, has perhaps not been so large as in other years, but orders have been extensive enough to satisfy canners, in the face of gen- erally poor business conditions. Dried Fruits—Prunes are still selling under list prices, and offerings are as difficult as ever to make out, with old crop prunes still held here. Supplies of 1928 crop prunes are said to be diminishing, however, and some op- erators say that they are sold out and replacing in a limited way from stocks of 1929 crop, sent here on consign- ment irom the Coast. Peaches and apricots are reselling without much life. Packaged goods are also slug- gish. Prices are being shaded, but no more than a week ago. Currants are practically at a standstill, with prices unchanged. An attempt is being made to induce the cw'rant organization in Greece to reduce the price to a level where it can compete favorably with other dried fruits. Raisins are attract- ing no general interest. The trade is watching the developments taking place on the Coast regarding the California Raisin Co-operative, a new raisin pool which, it is hoped, will MICHIGAN straighten out the rotten condition into which the market thas floundered in recent years. Canned Fish—Easiness continues to prevail in a number of commodities, but there are no new sharp declines. All packers of Japanese crab meat have met the low price set by one canner early in April. Salt Fish—Dealers in salt and cured fish have had an exceedingly dull time of it this week. Demand, which was already poor, was further curtailed by the Jewish ‘holidays. There was no change in the market anywhere in the list either here or at the source. Stocks of salt mackerel are generally describ- ed as only fair for this time of year, with large fish quite scarce. No 2s are very hard to locate and 3s are in light supply. Nos 4 and 5 mackerel are more plentiful. Prices are the same as a week ago. Beans and Peas—The only thing in the line of dried beans which is at all strong is California limas. Supply is short and situation firm. The rest of the list, particularly pea beans and red and white kidneys are slow and easy. Blackeye peas are also scarce and firm. The rest of the dried pea list is slug- gish and weak. Nuts—The local trade moved out -reasonably large quantities of nuts in the shell to the Easter trade last week and week before last, drawing on sup- plies to such an extent that many items are now unobtainable in im- portant quantities. This is true par- ticularly in filberts, there being no large holders there. Offerings of fil- berts are hard to locate, and list quo- tations unusually contain only one or two items. Brazils increased in ac- tivity last week, with speculators buy- ing up lots here and there in anticipa- tion of higher prices later in the year, import costs on new crop indicating the likelihood. of such a development. Prices on spots were accordingly firmer. Almonds in the shell are in slow demand. Nonpariels are prac- tically cleaned up. Pecans show a firm tone, with prices unchanyed. Walnuts are also devoid of change. Shelled nuts are not very active. The strong items in the list are pecans, Brazils and filberts. Large pecan halves are scarce and firm. Mediums are more plentiful, but rule steady. Shelled filberts are scarce. Pickles—Large pickles are scarce at the source. Buyers here are little in- terested in futures. Manufacturers, however, report a fair amount of fu- ture business, which is probably due to a great extent to the lower prices named for fall shipment than prevail at present for prompt. Fairly good assortments can be supplied by manu- facturers with the exception of large pickles. Indications are that there will be an increase in the acreage of pickles this year, taking the situation as a whole. Sauerkraut—A fair volume of busi- ness in both canned and bulk kraut is reported for the time of year, due partly to the high price of green cab- bage shipped from the South. Spot stocks are light. Syrup and Molasses—The demand for sugar syrup has been considerably better. The output is still limited, but TRADESMAN prices so far have not changed. Com- pound syrup is in quiet demand at un- changed prices. Sellers appear to be very firm in their ideas. Molasses is in steady demand, the grocery trade taking every day lots of finer qualities. Prices are unchanged. —_2+-+—____ Review of the Produce Market. Apples—Kent Storage Co., quotes as follows: Baldwins, A Grade _.._._-§ _ $2.50 Baldwins, Commercial ____.---- 1.60 Jonathans, A Grade _.--.._____- AAS Jonathans, Commercial ~_---_-___ 1.75 Spys, A Grade, 2% in. min. __._ 2.75 Spys, Commercial, 2% in. min._-_ 1.75 Cooking apples, any variety —___ Artichokes—Calif. command per crate and 75c per doz. Asparagus—$2.50 per crate for Ill. or $1.25 per doz. Bananas—5@5'%c per lb. Beets—90c per doz. bunches for new from Texas. Butter—The market is unchanged from a week ago. Jobbers hold 1 Ib. plain wropper prints at 39c and 65 Ib. tubs at 37M%c for extras and 36'%c for firsts. Cabbage—New red commands $4.75 per crate of 60 lbs.; new white stock from Texas is selling at $5 per crate of 75 Ibs. Carrots—65c per doz. bunches or $3 per crate for Calif. grown; $1.25 per bu. for home grown. Cauliflower—$2.25 per crate for Calif. Crates hold 9, 10, 11 or 12. Celery—Florida stock, $4.50@4.75 for either 4s or 5s. Bunch stock, 85@ 90c. Cocoanuts—90c per doz. or $6.50 per bag. Cucumbers—$2 per doz. for II. grown hot house. Dried Beans—Michigan jobbers are quoting as follows: Cu Pea Beans 8 $6.00 Light Red Kidney ..____________ 6.75 Dark Red Kidney -_._--________ 425 Eggs—The market is weak. Local dealers pay 23c for strictly fresh. Egg Plant—$2.25 per doz. Grape Fruit—Extra fancy Florida Grape Fruit—Extra fancy Florida: INOW OG) $4.25 ING Ge 5.50 ING Se 6.00 NG: G4) 6.75 INO 70 oo 7.50 ING. SQ) 7.50 INO; CGN 7.00 Choice, 50c per box less. Green Onions — Shallots, 75c per doz.; home grown, 25c per doz. Green Peas—$3.50 ._per hamper for Calif. grown. Lemons—The price this week is as follows: S60 Sunkist 20 $7.00 S00 Subkist (26 7.00 300 Ikea Ball -9-2. 3 oe 6.25 SOU) Red Bal 2) 575 Lettuce—In good demand on the following basis: Imperial Valley, 4s, per crate _---$3.50 Imperial Valley, 5s, per crate ---- 3.75 Hot house grown, leaf, per Ib. -- 10c Limes—$1.50 per box. Mushrooms—65c per Ib. Mustard Greens—$2 per bu. for Texas. Oranges—Fancy Sunkist California 5 Navels are being offered this week on the following basis: $00) oe $5.25 16 2 6.50 00 ee 7.50 6 2 oo 8.25 200 oo 9.00 26 2 oo 9.25 251 ee ee ee 9.25 Beg 9.25 Ot 8.50 Floridas are held as follows: 00 ee $4.50 126 5.75 | OU 6.25 6 6.75 AU 7.00 216 2 ee 7.00 Bie ee 7.00 Onions—Home grown yellow, $2.50 per 100 lb. sack; white, $2.25 for 50 Ib. sacks; Spanish, $2.50 per crate; Texas 3ermuda, $3.50 for white and $2.85 for yellow. Parsley—50c per doz. bunches. Peppers—Green, 75c per dozen for California. Pineapples—Cubans command $3.50- @4.75 per box, according to size. Potatoes—Home grown, $2 per bu. on the Grand Rapids public market; county buyers are mostly paying $1.75; Idaho stock, $4.50 per 100 Ib. bag; Idaho bakers command $4.75 per box of 60 or 70; new potatoes from Florida command $3.85 per bu. and $9.25 per bbl. Poultry—Wilson & Company pay as follows: Fieavy fowls 0 26c Light fowls ----0. 2 24c OWd Poms 292) 20c NMOungm Poms 0050 00 ee Hen ‘Purkeys (0.0020 20c Radishes—60c per doz. bunches of hot house. Spinach—$1.20 per bu. Strawberries—$3.75 per 24 pint crate from La.; $6 for 24 qt. crate from Alabama. Sweet’ Potatoes—$2.75 per bu. for kiln dried Jerseys. $1 per. basket; basket crate, $2.75; 30 Ib. lugs, $3.25. Turnips—$1.40 per bu. for old; new $1 per doz. bunches. Tomatoes three Veal Calves—Wilson & Company pay as follows: Fancy oe 15c Cred I3e Medium 2 10c Poor (00. 10c +++ Eleven New Readers of the Trades- man. subscribers to the Tradesman were received last week as follows: Wood Bros., Hastings. 3oston Square Grocery, Grand Rap- ids. John Buikema, Grand Rapids. C. H. Shattlers, Grand Rapids. Casey Zandstra, Grand Rapids. Frank McKinstry, Quincy. R. VanDyke, Lowell. L. S. See, Charlevoix. Benj. Nysson, Grand Rapids. H. Baker, Grand Rapids. Ralph Winkel, Grand Rapids. +2 The caught crook is the only one who seeks an alibi. Eleven new MICHIGAN TRADESMAN April 23, 1930 ANNUAL ADDRESS Of President Faunce To Retail Gro- cers at Saginaw. This convention brings us together to celebrate the arrival of the thirty- second mile post of our organization. Its history shows. that it has had, like all other associations, its ups and downs; its years of growth and its years of decline. While the last few years have been an up hill climb for the independent merchant, the grocer and meat dealer in general who has put his shoulder to the wheel, kept his mind on his own business and kept his overhead expense down has materially prospered. While statistics show a large percentage of failures in grocery stores each year, the Louisville Survey showed that the failures and changes are confined to a certain class of stores which are really misfits as merchants making an effort to find some way of making a livlihood. Out of 1398 gro- cery stores or place where groceries were sold, thirty changed hands each A. J. Faunce. month or 360 per year. Figuring on this basis, it would indicate that the average life of a grocer was less than four years. This figure, however, would be wrong, as the change really takes place among only 150 out of 1398 stores or less than 11 per cent. This, I think, gives us a better idea of the real condition of the grocer of the present day. This is the reason we see here with us year after year the same or nearly so group of merchants who have been making the grocery and meat business their life work and who are keeping clean, up-to-the- minute stocks which are fresh and attractive. These, coupled with real service, are the winning combination. Service, to my mind, is not simply a matter of serving a customer while in the store or of delivery, credit, etc., but beyond that, it is the hundreds of little things which make the buyer, whether it be the housewife, man of the house or one of the children think of your store unconsciously as the store. The service grocer especially in the smaller cities and villages learns the lives of his people even better, I sometimes think, than the family phy- sician or spiritual adviser. He must especially cater to the housewife, be- cause we find they do at least 90 per cent. of the buying. More and more each year the housewife is learning to depend upon her grocer to have the special food she .wants to serve on oc- casions which are important to her. She wants to get the best available on these occasions while she may buy a standard brand for her regular family use. This is your opportunity to help educate her in the difference between a can of Just peaches and a can of Extra Fancy peaches. I have in mind at this time four different articles in canned goods which have made many steady customers for us this year, be- cause they were offered for just such special occasions and they were the best we could buy. If a hostess is pleased with what she has to serve, and it is outstanding enough for her guests to comment upon, what better advertisement can we desire? The condition of business and labor in the past few months has been suffi- cient to show the laboring man that he can illy afford to disregard his lo- cal independent merchant. He _ has not only been taught this by radio, press, etc., but by actual necessity. He has found that the apparently cheap ar- ticle is not cheap by the time the cycle has been completed and it ends in a cut in wage or perhaps no work at all. It has also been brought home to the farmer who has sold his butter fat and bought oleomargarine for his own table. This is poor economy indeed when butter fat drops to the level it has recently. In a recent issue, our National Bulle- tin prints an article entitled, ‘““What’s wrong with business?” In this article the writer has taken issue (and right- ly) with Assistant Secretary of Com- merce, Julius Klein, for directing pub- lic attention to the inefficient retail grocer. If Mr. Klein had the statistics of the Survey which was previously quoted here, he would have readily seen that the inefficiency was actually confined to the 11 per cent., which change and fail so often that it looks in figures as if about 125 per cent. lose out during the average business life of seven years. We can safely say, how- ever, that with many of the retail gro- cers doing business at present there is nothing really wrong, except our own local problems which we have to work out and solve for our selves. The others will have to step lively to keep in the running. The standard of the independent grocers of to-day is on a much higher level than a few years ago. Whether this is due to elimination by the newer competition or the extra vigor it has put into those remaining, we cannot say. However, it is good to follow the old adage, “Don’t sit down in the meadow and wait for the cow to back up to be milked. Go after the cow.” Before I go farther, I would like to mention the loyal support we have had from that staunch friend of the independent merchant, Mr. E. A. Stowe. The columns of his paper, the Michigan Tradesman, have always been open for our use and Secretary Hanson has many times taken advan- tage of this. I would like at this time to extend the thanks of this Associa- tion to him and wish him many more years of activity in his chosen work. We also are about to lose our vet- eran Treasurer on account of his re- tiring from business a short time ago. Mr. Tatman is a pioneer in this As- sociation and it is with a great deal of regret that we have to give him up as an officer. In this instance, I am sorry that our by-laws provide for our officers to be active retail merchants. Knowing Mr. Tatman as I do, I am sure that we will always see him at our conventions whenever possible. I ex- tend to him our congratulations for being able to spend nearly half a cen- tury in the grocery business and our good wishes go with him for many years of future happiness. Now the real point at issue is the present convention and what we can get out of it. Our Secretary, together with the Saginaw committee including Mr. Schust, and Vice-President Van- derHooning have put forth a great deal of effort to make it a real success. From our program there is no doubt that we have the promise of one of the best conventions ever held by this Association. There will be three days full of the best and most instructive talks obtainable, as well as discussions, demonstrations, etc. everyone do our bit by giving our presence and careful attention at all sessions. It will pay big dividends during the years to come. In regard to the year that is past, Secretary Hanson has given a great deal of thought and effort to establish anew regime. It has been up hill work to bring into existence a new publica- tion, secure new members, give However, the future looks bright and I hope, with the new life that seems to have arisen in many local organizations, that 1930-1931 will group talks, etc. 2, eS Let us each and: vse CARDEN Now Showing CHARLES (BUDDY) ROGERS in “YOUNG EAGLES” ALL-TALKING DRAMA OF THE AIR! be the banner year of Association work. And here I want to say, that regardless of all organizations that spring up, stick close to your local, State and National associations, be- cause in the long run they are the ones which will endure. —_—_>>__ Does a set-back floor you or do you dig in harder? ee The expert doesn’t brag of his ex- pertness. Ss . o, Starting Saturday — April 26th — LUPE VELEZ a es “HELL HARBOR” A Burning Romance of the Tropics! ALL TALKING Added “Kent” Features “THE PLASTERERS” “MY PONY BOY” “PARAMOUNT NEWS” Coming Soon HELEN MORGAN cao “ROADHOUSE NIGHTS” Shows 1-3-5-7-9 Starting Friday, April 25 HARRY RICHMAN — JOAN BENNETT in “PUTTIN ON THE RITZ” ALL-SINGING! TALKING! DANCING! Phone or write for Estimates. No obligation. - COYE AWNINGS will make your store more Attractive and Comfortable. CHAS. A. COYE, INC. Grand Rapids, Michigan se ome April 23, 1930 MICHIGAN TRADESMAN LIGHT JUST AHEAD. Annual Report of Secretary Hanson at Saginaw Convention. This being my initial report to this body as Secretary, it would not be wise for me in my opinion, nor fair to the membership to submit merely a review of the dollars and cents that have pass- ed through my hands while functioning as Secretary of your Association. I believe the membership should be fully advised in every particular and should have an active part in the con- duct of the affairs of our worthy As- sociation, which will necessitate your granting me a little more time than has been customary in the past, but will endeavor to be as brief as my conscience will permit. At last year’s convention in Grand Rapids, it was the sense of this body that a full time Secretary should be engaged, but no provision for financ- ing of same was made. On March 14, immediately following the convention, a directors’ meeting was held, accord- ing to the minutes, and a committee of three consisting of Schultz, of Ann Arbor, Ole Peterson, of Muskegon and Brainerd of Elsie, were appointed by the President to receive applications for a full time Secretary and another committee of three consisting of Bailey, of Lansing, Johnson, of Mus- kegon, and Hall, of Kalamazoo, was appointed for the purpose of financing the office according to the wishes of the mefmbership. Some time later I was summoned by phone to Muskegon to interview Mr. Peterson and was informed of the ac- tion of the directors in their endeavors to abide by the wishes of this body and Mr. Peterson also informed me their resources would not permit en- gaging a full time secretary and asked me, if there would not be some way the State secretaryship could be handled in connection with the Grand Rapids Local Association that would at least give the State Association the - services of one who was devoted en- tirely to Association activities in Mich- igan. I informed Mr. Peterson that I could, no doubt, handle same in con- nection with the Grand Rapids local, if I was furnished a helper to relieve me of some of my duties in the Grand Rapids local which would necessarily be subject to the approval of the board of directors of the Grand Rapids local. I agreed to submit a proposition at their next board meeting and also ad- vised Mr. Peterson I would under no circumstances care to submit any proposition, or consider the Secretary- ship unless I had the whole-hearted support of all the members of the State Association board, and would be chosen unanimously. On April 24, 1929, I met with the board of directors of the State Associa- tion in Grand Rapids and submitted the following proposition: $30 per week be furnished me, to be used by me to hire a helper to relieve me of my collection duties in Grand Rapids; an allowance of $10 per week for auto- mobile and that I be permitted to in- augurate a quarterly publication, to be furnished to all members free, in order to have a complete contact with the entire membership and to better keep the membership posted on activities and important questions of the day per- taining to the retail food business and that 50 per cent. of the profits of the publication should be paid me as a bonus. In addition to this, I requested permission to conduct food shows out- side of Grand Rapids, the profits to be split three ways: 50 per cent. to the local sponsoring the show, 25 per cent. to the State Association and 25 per cent as a bonus to me. The proposi- tion was submitted subject to the ap- proval of the board of directors of the Grand Rapids local. Board of Directors were present at this meeting, Peterson and Six members of the State 3rainerd being absent, and after reading several other ap- plications my proposition was unani- mously accepted with the assurance the absent members would also be heartily in accord with their action. On April 29, 1929, a special board meeting of the Grand Rapids local was held and the action of the directors of the State Board disclosed to them in full detail, which was also unanimous- ly ratified by the Grand Rapids local directors. On May 15, 1929, Secretary Gezon turned over all records to me, showing a cash balance in the hands of the Treasurer of $1,087.92, with all bills paid to date. closed a paid up membership of 211 members. The books further dis- Starting June 1, I engaged an assist- ant at $30 per week to relieve me of my collection duties and proceeded to re- vise and install a keeping, which your auditing commit- system of book- tee will have an opportunity to inspect and report before this convention ad- journs. I made several trips in search of new members, visiting such towns as Greenville, Cedar Rockford and Grand Haven and was not. en- thusiastically received by the retailers, Springs, who seemed to know nothing of our Association activity and aecomplish- ments and invariably would promise to join later. I also visited some of the larger cities which formerly had active local associations and found that they had not fortified their trade associations by incorporating a clause in their co- operative advertising and buying requiring of each member that they be a member in good standing in the local trade association, as we had done in Grand Rapids. As groups’ by-laws, a result, co-operative advertising and buying groups superseded the local trade associations in every city except- ing Grand Rapids and Lansing. I also learned while attending the National Chicago in January of this year, that Secretary’s convention in this same condition prevailed largely in every state and that the forming of advertising and buying groups had weakened the trade associations, in- stead of strengthening them, as they should if properly set-up. I endeavored in every instance to have this condition corrected, secured pledges galore from retailers to revive their local trade activity, but very little was actually accomplished, the co- operative groups being indifferent to their fellow retailers who were not sold on the plans and for the want of leaders who were willing to share their time with their fellow retailers, in order to be of constructive service in which they would themselves bene- fit, association activities have been very sadly neglected. On October 1 the first issue of the Michigan Star was mailed to all mem- bers on record and also mailed copies to a number of retailers I had called on and after paying all expenses in connection with same a net profit of $108.76 was realized and 650 copies issued. I received $54.38 as a bonus. The January issue of the Star pro- duced a net profit of $167.46 with 750 copies issued. The Association re- ceived $83.73 and the Secretary $83.73 as 2 bonus. The April issue of the Star will real- ize a profit of $308.55 when all adver- tising is paid for and which will en- title me to $154.27 as a bonus and which nets me a total of $292.38 in bonus on the three issues, which is the extent of my compensation as Secre- tary. The clause regarding the $10 per week to be allowed me for auto up- keep and contained in the agreement with the board, has not been exercised by me and have charged a total of $38.50 for auto use and the balance of expenses have been charged as actual- ly paid by me. In some instances | was the guest of friends and meetings arranged, my transportation and hotel (Continued on page 31) Do You Want Big Volume, New Customers, Large Profits, Brisk Future Business? Or If You Want To Retire From Business —Then You Want a Jos. P. Lynch 10 Day Sale. A large immediate increase in sales, no drastic mark- downs, and hundreds of new customers at practically a normal advertising cost. That is what a Joseph P. Lynch 10 day sale can do for your store. Furthermore — a Jos. P. Lynch sale tones up store morale, and actually creates tremendous good will which results in larger future busi- ness. May we furnish definite, con- vincing proof of how the Jos. P. Lynch 10 day sale achieves success in any store, large or small, regardless of where located, or local busi- ness conditions? Write to- day For Full Details. There is no obligation. Nationally known merchan- WHOLESALE GARDEN dising expert, whose origin- al, dignified and high class sales methods have won the endorsement of hundreds of leading stores from coast to ‘coast. TESTED Flower and Vegetable .. Lawn Grass a IN BULK OR PACKETS AND CARTONS e€ : JOSEPH P. LYNCH We protect our Dealers by referring mail order inquir — SALES CO back to them . . Distributors for VIGORO Plant Food. ‘ud bie ea cs ee Bldg. ALFRED J. BROWN SEED COMPANY GRAND RAPIDS, MICH. 25-29 Campau Avenue, N. W. Grand Rapids, Michigan MICHIGAN TRADESMAN April 23, 1930 LOCUSTS WITHOUT MOSES. As has happened many times in the history of Egypt, there has come an East wind upon the land bearing with it a plague of locusts. And as on the occasion when Moses stretched forth his rod and the locusts “covered the face of the whole earth, so that the land was darkened; and they did eat every the land and all the fruit of the there has been grave danger that there would remain “not any green thing, either tree or herb of the field, through all the land of Egypt.” herb of trees,” But what Pharaoh could not do the authorities of modern Egypt have done with at least partial success. They have declared war on the locust and have met the invaders in their own country. On the Sinai Peninsula mem- bers of the camel corps, infrantrymen and peasants have been drafted to stem the locusts’ advance. Mile-long trenches have been built into which the invading army has fallen by the million to be consumed by paraffin fires, breastworks of tin sheets have day and night flame guns have been taking heavy toll in the enemy ranks. After the con- clusion of a heavy engagement near E] Arish, the dispatches tell us, an been erected and by area about two miles square was black with dead locusts, in some places four inches deep. of the menace which these locusts represent for Egypt may be understood by the estimate that those which have been killed would be sufficient to destroy all vegetation in more than a quarter of the Nile Valley. They are a plague which could easily destroy the country’s en- tire crop. All that can be done to turn aside the invasion will be done, but what is really necessary is the west wind which in Biblical times took up the locusts and drove them into the Red Sea until “there remained not one locust in all the border of Egypt.” The extent SEEING THINGS. The convention of the Daughters of the American Revolution at Washing- ton last week revealed an amazing state of mind among these descend- ants of the men who fought our war of independence. With a blind dis- regard of the actual position which the United States now holds in world af- fairs, they conjured up a list of dan- gers to American interests which con- stitutes a tribute to their imagination but hardly to their common sense. Despite the fact that the London treaty will oblige us to increase our cruiser construction in order to reach with the British fleet rather than involve us in any reduction of our naval forces, they adopt a report fear- fully declaring that the time has not come “for us to scrap our ships and render ourselves defenseless as a na- parity tion.” They heartily applaud a speech denouncing all efforts to “drag the United States into a tangle of Eu- ropean politics by way of the League of Nations, the World Court or a con- sultive pact,’ although there is no remote possibility of our joining the League, the idea of a consultative pact has been rejected and by no stretch of the imagination can the World Court be regarded as “dragging” us into European affairs. And finally, to top off these somewhat hysterical pro- tests against foreign dangers, they raise the old specter of a Red menace under- mining American institutions from within. It is “healthy,” as Mrs. Charles Brand declared, to look back to the days of our Revolutionary fathers and mothers, but it is time that the D. A. R. realized that the world moves and that the problems of to-day must be tackled with some other weapon than that of blind reliance upon tradition. It was because our Revolutionary fore- fathers did so that the United States was born. UNFAVORABLE REPORTS. The price slash on copper, and the unfavorable reports on foreign trade and employment conditions are high lights in the news of. the week which do not come as surprises. The reduction on the red metal was presaged by record stocks and while foreign response to the lower price level was fair, domestic interests ap- pear to feel that the quotations may be moved down further. However, manu- facturing operations in the lines using this material should be improved by this action and they represent im- portant interests. business The data on employment in March disclosed a decline running quite con- trary to the usual seasonal movement but this trend was more or less expect- ed. Unfortunately, the facts cold water on the many over-optimistic statements which have been made and raise doubts which are likely to have a further hampering effect on business. Due to the drop in copper and mark- ed declines also in farm products, previous notions that the commodity collapse was about over had to be re- vised. The Annalist weekly index drop- ped to 133.4 and wiped out all but the smallest fraction of the gains made in the preceding three weeks. Only the fuel group advanced. Building mater- ials, however, stood at 149.9 for the fifth week» in succession. While a stabilized level or firmness in commodity prices is recognized as a requisite just now to more confident operations in industry, and the reduc- tions should make possible expanded markets, it is clear that purchasing power losses will take time to make up. This is why most observers are not looking for normal conditions to return much before next fall. throw PRACTICE RULES REVISED. It will come as a disappointment to some interests that the Federal Trade Commission has finally deemed it ad- visable to “hedge’’ on its trade prac- tice rules, and yet only a false heaven is destroyed. Considerable, if not out- right, doubt has attached to several of the regulations endorsed by the Com- mission. There was widespread belief that they would not stand up under the law despite the fact that they were included in the group upon which court rulings had been made. The persistent trouble which the trade practice codes have encountered has come, naturally enough, from the desire in industries to attain price and output control not possible under pres- ent legal restrictions. By proposing certain strictures not definitely against the law it has been hoped to accom- plish in an indirect way with Govern- ment sanction what could not be done directly. But, as it turns out, not even these indirect methods are to be of avail. The Commission plainly serves notice that it went too far and must now re- voke its approval of certain practices. And the many organizations which have adopted codes not in keeping with this change in policy will have to re- vise them accordingly. The action of the Trade Commis- sion may prove a forerunner to other changes in Federal policies and such changes are sorely needed to clear up what has developed into a very mud- died situation which, as much as any- thing else, is contributing to the pres- ent uncertainty in business. DRY GOODS CONDITIONS. The common report from retailers on Easter business at the close of the week was the one word, “disappoint- ing.” Employment conditions, and their still dubious aspect, coupled with un- favorable weather, were the two chief handicaps cited as holding down sales. Considering the extent of the decline in March, the unsatisfactory holiday busi- ness makes it clear that the March- April comparison with last year will fall short of the 1929 figures and by a wider margin than was expected. However, it is felt by store execu- tives that the slow start on Easter purchasing, its brief activity and rath- er dull close may be overcome, in a measure, at least, by more liberal buy- ing after this holiday. The belief is that many wants are still to be filled and that lower prices and favorable weather will bring more customers to the stores. With outdoor operations helping employment perhaps purchas- ing power will be mended to an extent making possible improved trade. Even though the tariff in its principal effect should doubtless prove injurious, its passage may bring about needed stim- ulation in some hesitant industries. Except for some last minute re- orders early in the week, the whole- sale merchandise markets were busy mainly in preparing for post-holiday demands. Considering the poor show- ing made on the season, stocks of de- sirable goods are reported quite light because manufacturers have been un- usually cautious in their operations. NOT RUNNING DOWN. It is comforting to know that Dr. Robert A. Millikan does not believe that the universe is running down like a clock which can never again be wound. However distant may be the day of ultimate dissolution which so many scientists expect, it would be a disturbing thought that the sands of time are running out not merely for us and for our world but for all the universe. So in this controvery be- tween Sir James Jeans and Dr. Milli- kan we shall string along with Dr. Millikan. It is Dr. Millikan’s theory that while we are witness to a continuous process whereby matter is being broken down into energy, somewhere in the universe this process is being reversed. Radiant energy is replenishing the hydrogen out of which all elements were original- ly built and thus creating a basis for a new supply of the heavier elements. By some mysterious alchemy the uni- verse is constantly recreating itself. Naturally, we find no assurance in this theory that the infinitesimal speck which we call the world will not get lost in the shuffle of disintegration and recreation. Dr. Millikan holds out no hope that the creative process so op- erates that, whatever may happen in other parts of the universe, the con- tinuance of our life and civilization here is guaranteed by cosmic radation. But we must look upon things with a broad view and think not of ourselves but of other worlds still unborn. THE LOGIC OF IT. Senator Frazier’s proposed anti-war amendment to the Constitution is again under consideration by a subcommittee of the Senate Judiciary Committee. It forbids the United States and every State and Territory, association or per- son subject to its jurisdiction “to pre- pare for, declare, engage in or carry on war” and also forbids the raising, appropriation or spending of any funds for such purpose. Senator Frazier ought also to propose that the fire de- partment in the District of Columbia and in all Territories under the juris- diction of the Federal Government be abolished by act of Congress and that the police force likewise be disbanded, so that by this great act of faith we might compel criminals to reform and fires to refuse to burn. DOUBLE NAMES FOR CITIES. The custom of travel and the wide range of modern business have made the native names of the world’s cities reasonably familiar to their neighbors in other lands. But ther are still mark- ed differences in some cases between the proper name of a place and its version in other languages. Some cities have changed their names but have not been able to per- suade the rest of the world to recog- nize the fact. In some cases local and foreign names for a city have nothing in common, as with Sao Salvador— known in this country as Bahia—and Nidaros, which to Americans is Trond- heim. Sometimes it is a matter of spelling, Gothenburg strictly being Goteborg and Venice Venezia, while Copenhagen is known at home as Kopenhaven and Leghorn as Livorno. Watch the clock to see how much more you can do to-day than you did yesterday in the same time. Think this over: When the boss is going to promote a man, what kind of a man is he looking for? Only what the firm puts into the treasury can be taken out for wages. ESE eer ine April 23, 1930 MICHIGAN Seer nee nee ee eee meee ree etree erent eee ee TRADESMAN OUT AROUND. Things Seen and Heard on a Week End Trip. If there is a brighter and more cherry and contented little city than Lowell anywhere in Michigan, I have failed to find it. Settled originally by people of energy and vision, the town has always been noted for the high character of its citizenship and the good use the citizens have made of their talent for organization and ad- vancement. Lowell has faced many hardships in the shape of fires, floods, bank failures, bank defalcations and the losses inci- dent thereto, but the citizens have ac- cepted every disappointment in a heroic manner and met the issues in man fashion. I cannot recall any little city which has a richer heritage in the shape of sturdy, enterprising and cap- able merchants than Lowell. The present day merchants are making an energetic effort to maintain the good name Lowell has long enjoyed in this respect. I always stop for gas at the Stand- ard Oil station as I enter the city from the West, because the young men in charge always see to it that my water supply is ample without my requesting it and, if no other customer commands attention, they go over my windows ‘and remove any adhesions which may obstruct the vision. I patronize many other stations which do the same, but in most cases I have to request any extra service of this character. Assist- ance which is automatically given, without suggestions or request, is doubly appreciated. During last week I had an interview with a gentleman who is largely inter- ested in the manufacture of an indis- pensable article in the creation of every which has given him a somewhat prophetic insight into the business. He insists that inside of three years there will be no more gasoline used as the motive power for automobiles; that the present intricate motor will be altogether superseded by the Deisel engine which will prove to be more economical and effective. If this prediction comes true, I just naturally wonder if all of the present gasoline stations will be required to furnish crude oil to the drivers of au- tomobiles. automobile, It struck me as I entered Lowell that the movie (now talkie) theater on the main street was above the average playhouse of the kind found in a city the size of Lowell. Harvey Callier confirmed my suspicion and cheerfully showed me through the house, which I found most complete in every re- spect. He says the talkie films cost the lessee three times as much as the movie films did and that many play- houses are losing money because they do not take this disparity in cost into consideration in fixing their price of ‘admission. My next call was on R. VanDyke, President of the City State Bank, who was a reader of the Tradesman while engaged in the grocery business and is now an ardent admirer of the pub- lication as a clothing dealer. During the time he was engaged in the grocery business I noted that he never per- mitted a customer to come in his store that he did not find time to utter a word of greeting, whether he waited on him or not. I recall that I referred to this pecularity in the Tradesman at the time as one of the finest examples of the salesmanship instinct I had ever witnessed. Now that Mr. VanDyke has reached the sunny side of sixty, I assumed he had perhaps grown care- less and forgotten an essential feature which contributed so much to his early success as a merchant, but I soon dis- covered I was mistaken. While he was writing me a check for subscrip- tion, two customers came in and were taken in hand by the clerk. Mr. Van- Dyke abruptly left the work in hand, went forward to greet the customers and returned to his desk without re- mark or with apparent consciousness that he had not done anything unusual. I attribute much of his success as a merchant to the fact that he still pos- sesses the salesmanship instinct to the nth degree. I call on a good many stores every week and meet a good many mer- chants. I think 90 per cent. of the merchants I meet fully realize the ob- ligation they are under to their cus- tomers and treat them as though it were an honor to wait on them. About 10 per cent., I am sorry to say, are gruff and apparently unfriendly and supply the wants of their customers grudgingly, as though they were con- ferring a favor on their patrons, in- stead of receiving a favor. In the early days of the Tradesman, nearly fifty years ago, I frequently remon- strated with the merchants who dealt ungraciously with their customers, but a long series of rebuffs and remon- strances ultimately convinced me that the bankruptcy court was the ultimate outcome for that sort of a tempera- ment. D. G. Look will celebrate the fiftieth anniversary of his career as a druggist in Lowell next fall. He is non-committal on whether he will stand for election to the State Senate again next fall, but I assume that when the roll is called in the Senate next January he will answer “Present” when his name is reached by the clerk. Fifty years is a long time to be en- gaged in the same occupation in the I am three years behind him in this anticipated accomplish- ment. same town. M. N. Henry, the druggist on the other side of the river, has been en- gaged in the drug trade forty years. He learned his trade with John H. Passage, the Greenville druggist, now long dead. While in Ithaca a week ago I called on Henry McCormack, whose general store has long been a landmark of that city. I recall when the same location was occupied by Nelson & Barber and the commanding position in the trade they held forty years ago. Mr. Mc- Cormack is upholding the traditions of the past and even adding to the high standard established and main- tained by his predecessors. Claude Hamilton, who is on a trip around the world via Japan, China, India, Red Sea, Genoa and Paris, sends me the following clipping from a Hong Kong paper concerning a Chinaman who is 250 years old, who still retains all his faculties and makes a living delivering lectures. The clip- ping is as follows: According to a_ telegram from Chengtu, which appeared in yester- day morning’s issue of the Shun Tien Shih Pao, the 250 year old man, Li Ching-yun, is due in the Szechuan cap- ital about the middle of this month to deliver a series of public lectures on the secrets of his longevity and his reminiscences of the Ching Dynasty. Mr. [Li feft his native town of Kaihsien on March 3 for Ho Ju Pou, where he is to be the house guest of Marshal Wu Pei-fu, former leader of the Chihli clique. The lectures at Chengtu are under the various local organizations, headed by the provincial education association. Mr. Li is regarded as the oldest man in the world and despite his hoary age, is described as_ still very fit and healthy. He still possesses a very clear memory and can recall the events of the reigns of Kang Hsi, Chien Lung and other Ching emperors without any difficulty. About six months ago, a Chinese university professor, interested in psy- auspices of chology and physiology, tendered an invitation to the aged man to visit Chengtu, but although he accepted the invitation, the trip never materialized. There are thousands of people in Sze- chuan anxious to have a glimpse of Mr. Li. E. A. Stowe. —__—_~o~+ >__ Historical Driblets Concerning Early Grand Rapids. The first industry in Grand Rapids was a blacksmith shop, opened in 1833. It was located near the present en- trance of Powers’ theater. It was con- ducted by A. W. D. Stout, who render- ed important service to the community. Stout moved to Plainfield township a few years later, where he remained to the close of his life. The Government erected a modest little sawmill on Indian Mill Creek, opposite the present factory of the Gunn Furniture Co., and operated it intermittenly in sawing lumber to be used by settlers and Indians in build- ing houses. The mill was of “the old saw flutter wheel pattern, capable of cutting,” a local historian noted, 1500 feet of boards in a day. A dam was built to impound the water of the creek. When the volume of water in the pond had been drawn off, operation of the mill was suspended until water flowing in the creek had refilled it. A cheap run of stone was used in grind- ing grain for the inhabitants. John Ball obtained the stores when the mill was finally dismantled and used them for a horse block in front of his home on Fulton street hill. After the death of Mr. Ball the stones were presented to the Kent museum and placed at the entrance of this institution. When Kent county was organized it embraced not only its present area, but the territory since known as Ionia and Clinton counties. The territory at present embraced in the county of Muskegon was sub- tracted from the county of Ottawa. Grand Rapids, Grandville, Grand Haven and Jonia were the first settle- ments opened in the Grand River Val- ley. The year of their settlement was 1e first fiddler to “rosin his bow” in Grand Rapids was named Ellis. It was said that his music was so charm- ing that frogs in the swamps would join in square dances and waltzes. Dr. Wilson, a young man just out of a medical school, arrived in Grand Rapids in 1833, minus medicines and instruments. His gentlemanly bearing favorably impressed the citizens. Louis Campau provided the funds needed to purchase an outfit for the doctor. It was said that his early death resulted from overtaxing his strength in the pursuit of his practice. He was highly esteemed by all residents of the valley. No sacrifices nor hardships were too great for the doctor to make when pa- tients needed his services. Nicholas R. Hill was the founder of He was Although he was not a member of the dominant the village of Cedar Springs. public spirited and popular. political party in Kent county, the peo- ple of the third representative district expressed their appreciation of his worth by electing Mr. Hill to occupy a seat in the State house of representa- tives. Provisions were scarce and expen- sive in 1833. ‘Supplies were shipped from Detroit via the Great Lakes or packed in on the backs of men and horses from the Southern section of Michigan. Pork could be bought for $40 per barrel; potatoes for $4 per bushel and flour was worth 12 cents per pound. H. S. Wadsworth, the founder of Lamont and an active man in the de- velopment of Muskegon, operated ex- tensively in Grand Rapids in 1833 and in several years that followed. His second sawmill occupied the corner of Monroe avenue and Pearl street. It is at present covered by the Pantlind Hotel. The mill never did much in the way of production. Wadsworth was a wholehearted, noble fellow—too visionary, however, to win success in the business world of his age. Mail was delivered to the people of Grand Rapids via Kalamazoo once each month in 1833. The population of Grand Rapids in 1835 numbered one hundred. Speculation in lands was rife not only in the village but all along Grand Arthur Scott White. ——_+-+>__—_ Chairman: “I wish to that on Wednesday evening the La- dies’ Aid will have a jumble sale. This is a chance for all the ladies River. announce of the congregation to get rid of any- thing that is not worth keeping but 1s too good to be thrown away. Don’t forget to bring your husbands.” Lo It takes time to acquire experience. 10 CREEDS AND CONDUCT. Their Functions and Relationship To Each Other. These two words are not placed in antithesis but they are linked together because the one is an interpretation of the other, and in the fullness of life both are vital and each dependent upon the other. With this thought in mind, let us chat about the function of each and their relationship to each other. Dogmatism, no matter how we may important factor in connection with our plan of life. It creeps into every field and In farm life, for in- stance, we find, away from the funda- slur it, sometimes is an every function. mentals which are few and can be very easily defined, there is a field in which dogma bears an important part. Even superstition comes in as an attach- ment to our dogmatic statements con- cerning the treatment of the soil, meth- ods of activity and belief in the occult. Some farmers are particular about the time when they put their grain into the soil, when they harvest it with reference to the phases of the moon, and each individual farmer has_ his ways of service which are peculiar to himself; and, while he may not say it in sO many words, he rather thinks that his way is the best way. In connection with health we find that dogma and conduct are inevitably associated. From Macbeth we have this statement: “Now good digestion waits on appetite and health on both.” Not so bad a maxim and its applica- tion is useful. ‘Cleanliness is, indeed, next to godliness,’ Wesley says, and we all vow assent to this statement; and still, many godly people substitute prayer for good work in cleaning up so that healthy conditions prevail. Not- ably in history, men have fallen on their knees in filth asking the Deity to save them from the contagions which attach to a filthy condition, instead of cleaning up and putting in practice the fact that God works through mankind in the accomplishment of high and noble purposes. For centuries the yellow fever prevailed and in certain tropical localities the only antidote which was used was.a petition to the Almighty to save people from the rav- ages of the terrible contagion. Science came in and solved the problem, doing away with the conditions which pro- duced and multiplied the infection. In the realm of religion we find the reliance upon dogma a prevailing con- dition, and a good deal of it is of in- estimable values, but a considerable portion is hindrance rather than a help to our highest con- ception of conduct. Dogma says, “God created the world to manifest His glory,” and you can’t help but wonder if His glory was not thoroughly mani- fested before He created the earth and whether He takes any stock in a dog- matic statement like this. Anyway, what difference does it make with mankind, their responsibilities and ser- vice, whether we accept it as a fact or take it as an expression very hu- man. The Apostles’ Creed which we repeat in our Sabbath devotions, with- out very much thought oftentimes, manifestly a MICHIGAN contains certain passages which a great part of the Christian world takes ex- ception to. When good people ques- tion certain statements in this creedal verbiage, it is just possible that the things they don’t like in it may not have great vitality in connection with carrying on our functions in this The belief in the Immaculate Conception or the resurrection from world. the dead has very little to do with the accomplishment of the highest im- mediate purposes in life under God’s plan; and while some of these import- ant creedal statements may be ques- tioned, we all love to read the stories which we find in the Scripture upon which they are based. But it is pretty important for us, in considering all these things, to remenrber that we are in a different age from Buddha, Con- fucius, Socrates, Jesus and the Apostles and that the Oriental method of ex- pression is very different from ours; and we need to understand a good deal about it in order to reach sensible conclusions. Somebody has said: “No matter what lies beyond, a rich exper:ence wins.” This touches the field of con- duct in an relationship. Creeds_ dealing essentials led Calvin and Jonathan Ed- wards to enter into extravagances of important somewhat in non- expression, and the whole Inquisition with its horrors was largely based up on creedal statements. There are cer tain statements in creeds which are connected very intimately with the times in which they originated, and others that are true for time and eternity. It is important for us in our interpretation of them to discriminate with great wisdom between the two types of expression. The Hebrew mind was poetic and visionary, and the basis of many factors in religious creeds have their foundation in the peculiar Hebraic types of mind. After all, putting controversy away, there are certain things which from the beginning throughout all eternity are true: God, righteousness, forgive- ness, love; and their influence upon the humanity interprets the deity is vital to the highest interpreta- tion of divinity in conduct. Someone has briefly said, “Conduct is the proof of faith.” In other avenues of life some dogmatic state- ments are beautiful in their applica- tion and elevate our minds to correct which thoughts and great aspirations. One of these I recall in connection with home-keeping: “As a social institution, nothing so far devised by man _ ap- proaches the home in its opportunity In the realm of business Nolan says: ‘“In- nor equals it in its successes.” tegrity makes the product, advertising sells, and service perpetuates it.” Ed- ward Everette Hale makes a creedal statement which has been an inspira- tion to a great many people: “Look up and not down; look out and not in; look forward and not backward, and lend a hand.” All of the statements but the last are creedal in type and the last one deals entirely with conduct. Following the creedal statements one may stumble and make grievous errors because of the interpretation; and still, what a wonderful, concise and useful statement it is. TRADESMAN Ads like these... are selling COFFEE —Up that upset ~~ TRADITION - RARE FLAVOR ore ae , FROM THOPIC HEIGHTS 14 large roto ads have already ap- peared in Michigan Sunday papers since the first of the year. There are Just as many to come— A great sales opportunity for every grocer in Michigan. You will find it pays to feature and display — RARE FLAVOR FROM TROPIC HEIGHTS April 23, 1930 5 : . q i i ye re. April 23, 1930 MICHIGAN TRADESMAN il Let me just make a single statement in ‘business affairs that I think you will agree attaches itself in a splendid way with our ideals: “Advertised mer- chandise depends for its life upon a popular belief in its honesty.’ How true also is the thought in connection with salesmanship, that if you praise instead of criticize, you lessen sales resistance. And in connection with our duties in a business life, what a piece of wisdom is this statement, al- though not in the most refined language: “Don’t scatter, plan your life; fit each day into the picture; snap into it, do your damnedest and win.” And in touching our own thought about ourselves, what a splendid creed- al statement is the following: “You may not be a wizard, but there is sure- ly something in you it will pay to fea- ture. Dig it out and start getting it ready for market.’ And here’s an- other: “Be yourself and keep at it. This is the road to individuality, use- fulness, leadership.” Attached to our own business, may I, before closing this informal treat- ment of essentials, make a statement that is dogmatic and still attaches it- self very intimately with conduct: “No part of a community serves it better than its banker. He is the custodian of its funds, its guide, guardian and friend. Legitimate enterprise has in him its champion and support; folly and dishonesty its curb. Ours is an urban existence of concerted action. 3elief is its keynote and the banker belief.” Watchwords and creedal statements in business formu- lated by men of a wide range of ex- perience and inspired by the highest purposes enter prominently into our lives as business men and we do well these and have our centers maxims them prominently in counsels, so that we may, in interpret- ing them in our conduct, add to our usefulness in the world and our hap- piness in being useful. to cherish stand out As my final word, may I call atten- tion to one of the most essential creed- al statements which has an_ infinite range of application. This attaches itself to a law in the moral universe because there are other people in it. We have duties toward them, duties which might be summed up in an old saying, “Thou shalt love thy neighbor as thyself.” Charles W. Garfield. —_+-+____ Novel Effects in Spring Furs. Summer furs, once an acquired taste, are more fashionable than ever, and the small neck-piece of fur sup- plies an agreeable finishing touch to “little season” when days are suddenly warm, with still a chill in the breeze, and the tailleur is laid aside for a one-piece street frock of silk or one of the new sheer woolens, a bit of fur about the neck or shoulders is both logical and charming. This year new styles in great variety are being shown by both French and American designers, who are using many different furs, from the most rare and costly to the inexpensive sort dyed and treated as novelties. In all of the fur shops, the department stores and specialty shops are to be found luxurious scarfs and coat-capes that the Spring costume. In_ the will do practical service as a bit of protection, and others, small and chic, for style only. Several particularly smart neck- pieces are shown by a New York house of established prestige. One is the twisted tippet, a thick roll of fur wrap- ped to seem twisted and just long enough to encircle the throat, the ends fastening close, after the manner of a choker necklace. The model is made of ermine—in white and the beige shade of Summer ermine; of priceless Russian sable and mink. In one tippet of silver fox, the tails only are used, subtly joined so that the white tips meet at the point of fas- tening to be worn at one side of the neck. Another exceedingly smart piece is the ascot, a scarf one yard and a half long, narrow at the back and widening at the ends. A particularly charming ascot is made of white cara- cul, crepe lined, which has a large geometric motif in narrow bands of black galyak applique on one end. Ascots and stoles in white fur are fre- quently worn as an accent to the all- black ensemble. The weasel is a smart, practical little scarf, lined with white wool and tied in a French bow. Sable scarfs are the epitome of luxury, four, six or even eight skins being used in each. Fox is still fashionable, particularly silver fox in scarfs larger than ever neck- before. Countless little neck-pieces that add finish to the one-piece frock are to be They are be softly had in inexpensive furs. varied in style, some _ to draped on the bodice as a scarf of fine fabric; some to be used something like a man’s muffler, and other chic cravat shapes to form a tailored bow at one side of the neck. —_—__—_o-+ Lingerie Touches Are Far From Obligatory. In spite of the fact that they are everywhere, lingerie touches on dress- es continue to be smart. The woman maid or the leisure and energy to keep them always crisp and spotless may indulge in them to her heart’s content. Let others beware, for who has a nothing detracts so much from a well- groomed appearance as these same lingerie touches if they are the slight- est bit wilted. That it is possible to find daytime dresses which lack them and still are smart, the models show. Maggy Rouff’s indubitably chic gray flat crepe dress has an interesting shoulder treatment and lines that are kind to almost figure. The black crepe dress model is one of those in- conspicuously smart frocks every town wardrobe needs. A 1930 detail is seen in the use of eyelet embroidery on the sleeves, at the neck and in a hip voke. The small flowers in the print dress have been cut out and gathered into a bouquet to adorn the neck. All three are shown in New York shops. Skirts for daytime—need it be said? —are not extremely long. The me- dium calf length is correct. The for- mal afternoon occasion, however, calls for a long, full skirt. any —_—_~++ >. Praise yourself less and others more. 448 102. ae OK SPAGHET! rs 4a. Foz. mor ai many of your customers will tell N. Ie ADD SOME Or THEM TO LETT) —__—_ Reliable Sign of Approaching Im- provement in Industry. Colonel Leonard P. Ayres of the Cleveland Trust Company is one of the market prophets who believe now- adays that the rise in stocks is a pretty reliable sign of an upturn soon in business. At least in times past he finds that MICHIGAN a sustained advance in stocks during a business recession has been the fore- runner of improvement later on. Here is what he says in his April bulletin published to-day: “One important ele- ment in the improvement of business sentiment is to be found in the ad- vances on the security markets. The prices of bonds moved up vigorously during the early part of ‘March, and the advancing trend still continues. Stock prices have made important ad- vances in recent weeks, so that some issues have actually exceeded their 1929 prices, and many others have re- gained much of what they lost last autumn. Such an advance of stock prices as this during slow times has always in the past been followed by business improvement not much later on.” Colonel Ayres entertains no illusions over the extent of improvement that has been witnessed so far. He sees what everybody sees that sentiment is more cheerful but that the statistics are not much improved. Despite the lack of statistical evidence of improve- ment he finds several distinct symp- toms of betterment. Specifically these are (1) increasing building construc- tion, (2) an upturn after a decline in the steel industry, (3) the check of the decline in wholesale prices of com- modities and (4) the increase in the weekly figures on coal output. A foundation for improvement in business is to be found in the abun- dance of available credit on easy terms. Nobody will in itself improve business but no- body can doubt its potency in facilitat- ing developments that in the end make In the present in- believes, “‘it presumes that easy money for better times. stance, Colonel Ayres promises to be effective, for the value floated during much greater of new bond issues March was not only than in February, but actually well in excess of that of March of 1929. Money raised by the sale of bonds is as a rule promptly spent for new construction and equipment, and such expenditures are components of better business.” It is interesting to note that while the first quarter volume of 1930 indus- trial production has been running un- der the high records for similar months of 1929 it has made a rather favorable showing with the correspond- ing months of 1928. Incidentally in comparing 1930 figures with the past we must remember that 1929 in most respects was an abnormal year. Paul Willard Garrett. [ Copyrighted, 1930.] —_——_+++—___ Competition From Stock Market May Restrict Bonds. Unless money rates advance to un- reasonable heights again this year, for- eign financing is destined to play a de- cidedly more important part in Ameri- can investment markets than in 1929. Foreign governments and corpora- tions raised less capital here last year than in any previous twelve months 1923. 3orrowings by foreign governments, from Canada, amounted to only a little more than $68,000,000, and already Argentina has arranged a short term loan of $50,000,- 000, while Sao Paulo has virtually con- cluded arrangements for obtaining a since aside TRADESMAN April 23, 1930 The Measure of a g 16 CONVENIENT OFFICES The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’’ Bank o> Dice up- on a time, you went to your banker for accommodation ... now you go to him for service. And the whole evolution of banking, as con- ceived by the Old Kent, lies in that difference. Do you know just how far the Old Kent goes to serve you? If you don’t, why not find out? An investiga- tion might prove lastingly profitable! OLD KENT BANK 3 6é 14 OFFICES CAPITAL AND SURPLUS $4,000,000.00 Re eee ST ee tg Ba iy c 3 : E | April 23, 1930 large part of a $100,000,000 loan in this market. American bankers have a great op- portunity to develop South American industry, with consequent benefit to business in the United States. A bet- ter understanding on the part of this country’s investors of South American needs would go a long way in this direction, Whether or not competition from the bond market will restrict foreign bond financing is a question which is puzzling investment bankers to some extent. Recent activity in stocks has tended to raise doubts about the popu- larity of fixed-interest issues. As a matter of fact, foreign bonds have scarcely kept pace with the re- covery in domestic bonds and even these securities have failed to come back with the vigor generally expected in some quarters. World credit con- ditions have eased tremendously in the last six months, however, as indicated by the decision of the French govern- ment to redeem its $75,000,000 5 per cent. bonds held by the Kreuger & Toll-Swedish Match group at a prem- ium of 3% per cent. This situation cannot but have a broadening effect on markets for bonds. To what extent it will encour- age foreign financing in American markets remains to be seen. Considerable financing remains to be done in connection with settlement of war debts and reconstruction plans. If by any chance a good demand for foreign issues can be stimulated here, the volume of business might approach the high levels of 1927 and 1928. Canada is likely to obtain a large part of the new capital raised here for foreign governments and corporations. The Dominion enjoys a high rating among investors in the United States, 28 per cent. of foreign corporate issues last year having been Canadian. More than $3,000,000,000 of American capital has been invested in Canada, it is esti- mated. William Russell White. (Copyrighted, 1930.] —__+~+<+—___ Shows Change in Investor Sentiment. A. $131,000,000 increase in brokers’ loans this week carried the total across the $4,000,000,000 mark for the first time since the middle of November when with the collapse of speculative activity the volume crossed that mark on its way down from a record peak some weeks before of $6,802,000,000. Still it is interesting that even at the new high of $4,125,000,000 for loans this year the volume is less than $1,- 000,000,000 up from its extreme low reached in December subsequent to the panic. The stock averages have re- covered more than half the ground that was lost in the autumn decline. With this recovery in stock prices over the last five months has come no commensurate expansion in loans. Specifically loans at their new recent high this week were up only $797,000,- 000 from their extreme post-panic low. Heavy financing presumably contrib- uted its proportion of the week’s ex- pansion in loans but the action of the market in the last ten days has strong- ly suggested that some stock has pass- ed into weaker hands. Up to March 26 the volume of funds MICHIGAN loaned by reporting member banks to brokers for the account of “all others” continued to diminish. In that week it reached a new recent low level. Ap- parently up to that time the sophisti- cated institutional and individual in- vestors that enter or withdraw from the money markets through this in- strument had been pulling back their money from the loan desk to employ it for the purchase of stock. But for three successive weeks we have wit- nessed a rising tide in loans for “all others.” Presumably this reversal re- flects something of a change in the attitude momentarily at least of these investors toward the market. They are not so anxious now to buy stock as they were. They are more ready than before to lend money. Indeed nearly half of this week’s expansion in loans was represented by an ex- pansion in this particular item and in loans for “out-of-town” banks which item also contains funds of private lenders. some Except that the market regards the general volume of loans as low this week’s figures might be interpreted as a disappointment to the financial dis- trict. They were larger than had been anticipated just as the increase a week ago was substantially below expecta- tion. Paul Willard Garrett. (Copyrighted, 1930.] —_2++>—____ A Business Man’s Philcsophy. I have have a collie that wants to go with me whenever I step into an au- tomobile. I would take him oftener if he were satisfied to stay in the au- tomobile when I reach my destination. But no, he is just as eager to get out and make a nuisance of himself. Children are like that, too. I take them to a baseball game, and the minute they are inside the gate they open a barrage of pleas for peanuts, hot dogs, ice cream sodas, and a visit to the movies. When a wife suggests a trip abroad she indicates a willingness to go in the cheapest accommodations. The trip itself is thrill enough; she doesn’t care how she travels or how she looks. All this changes the moment the ticket agency is visited. Superior rooms are engaged, and trunks and frocks are purchased recklessly. Instead of oc- cupying third-class seats in the rail- way cars of Furope, the poor husband finds himself speeding from town to town in a luxurious motor. He is dragged to establish- ments, here he signs American Express checks until his pen is dry. dress-making That’s why men _ occasionally are mean to dogs and children. William Feather. —— ++ >—___. Reward. A wealthy tourist lost his pedigreed dog while stopping in a small town. He inserted a lost advertisement in the newspaper, offering a reward of $100. The next day he went’ to the office to enquire, but no one was to be found except a janitor. “Where the thunder is the news- paper force?” asked the tourist im- patiently. “They’re all out,” the janitor replied, “tryin’ to find yer dog.” SST TN RT TRADESMAN 13 L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 GRAND RAPIDS NATIONAL BANK kr ae | i, i» 4 ql = 5 Nine Community Branches GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank Established 1860—Incorporated 1865 — Investment Securities E. H. Rollins & Sons Founded 1876 Phone 4745 4th Floor Grand Rapids Savings Bldg. GRAND RAPIDS Philadelphia Los Angeles New York San Francisco Boston Chicago Denver London 14 MICHIGAN TRADESMAN April 23, 1930 DOOM OF CHAIN STORE. It Cannot Meet Compettiion of the Service Store. Telegrams and letters are being re- ceived constantly at the National office, reading about as follows: “Advise what position your association holds toward the organization of Merchants’ Minute Men. Our anxious to know.” This association has taken no official action on this question. Per- haps, however, it would be entirely proper for an officer of the association merchants to express his personal opinion. With this thought in mind, we are quoting a letter written in answer to this ques- tion: “Tt is noted that retail merchants throughout the country are being called upon to mobilize themselves into what is known as ‘Merchants’ Minute Men’ for the purpose of fighting the chain store. Just what is expected to be ac- complished by stirring up the dust in connection with this problem is not known. However, it is known that the chain store came into existence as a result of very definite sociological and economical reasons. “Sociologically speaking, the auto- mobile which made possible the cash and carry chain store was an experi- ment in American democracy. At the inception of the chain store it was pos- sible and convenient to drive one’s car, park, purchase merchandise, load them into the car and transport them to one’s home. This was considered to be good business from an economic standpoint, due to certain savings to’ be derived, imaginary or otherwise, which might be applied to the pur- chase of gasoline, oil and tires. “The sociological experiment, inso- far as the automobile is concerned, has been entirely too successful to serve the purposes of the chain store. That is to say, the highways and thorough- fares of this country are glutted with automobiles, thereby making it rela- tively impossible and exceedingly in- convenient for prospective buyers to do as they did in former years. There- fore, the thing which, in a measure, created the cash and carry chain store, is to-day militating against it. One need think only for a moment of the difficulties encountered by the average automobilist in trying to find parking space to be convinced of the truth of this statement. Certain chains, recog- nizing this as true, are establishing stores in metropolitan centers in out- lying districts, advertising in the daily papers that parking space is plentiful. It would be impossible, of course, for all cash and carry stores to attempt this method, consequently, they are confronted with a more serious prob- lem than now confronts independent retail merchants. “Phe American housewife who, in- cidentally, spends some $50,000,000,000 annually, is discovering that it is much more convenient and pleasant to go to the telephone and call the retail merchant for such commodities as she may have need of, having them not only charged, but delivered. “A political economist of world re- nown at one time said that every sys- tem of society produces its own grave diggers. This holds true to-day. If the chain cash and carry store is eco- nomically and sociologically sound, it will, as a result, maintain itself. If, on the other hand, it does not meet the requirements of soundness insofar as these things are concerned, it will de- feat itself. Consequently, we need not concern ourselves with the so-called Neither need the independent retail merchants of this country contribute their hard earned money to support any such ephemeral project. fight on chain stores. “Sound advice to merchants through- out the United States is not to spend their money in the pursuit of a mirage, but rather to invest it intelligently in the development of their individual and collective local business. The best interests, not only of themselves, but of their consumers and their com- munities will, in this way, be served. “There is no way to fight the chain store except by giving the best of ser- vice and selling the best of merchan- dise at the least possible cost consistent This latter may only be done providing retail mer- with good business. chants eliminate all unnecessary over- head. Among which is an unintelligent charge-off of profit and loss.” The war of the chains is already in evidence, and the rumbling of the cannonading is heard in the distance. Just what this war may develop, only the future holds in store. However, it may be agreed that among the things which will come out of it is perhaps a closer consolidation of all chain ac- tivities. Many cash chains are now seeking information and conducting experiments to determine whether or not they shall open up credit depart- ments and enter the service field of merchandising. Bankers, in recogni- tion of the fact that the account of the average chain store cannot be serviced profitably, are calling meetings with the heads of those organizations for a very free and frank discussion of this vital economic problem. These things are offered in proof of the fact that the chain is feeling the pinch of competition. Like all new’ things, the chain store has, without a question of doubt, been overdone. Groups of individuals with sufficient financial backing, but without a back- ground of experience have, as a result of the apparent success of chains, launched themselves into chain mer- chandising operations. This feverish activity—it may very properly be described as such—has given every indication to those who have not delved deeply into the sub- ject of permanent and remarkable suc- cess. From a scientific standpoint, it may properly be looked upon as a gradual and orderly evolutionary de- velopment in the field of distribution. The independent retail merchant who keeps his attention riveted upon the fundamentals of his business is faced with merchandising opportunities never before witnessed in the history of the world. Great fact finding organiza- tions, headed by the Department of Commerce of the United States Gov- ernment, augmented and assisted by the Department of Business Adminis- tration of colleges and universities and by the Research Departments of trade associations, are developing facts and figures through research upon which he may base his judgment in the con- duct of his business. This to the wide-awake, progressive individual merchant, can mean but one thing—success. This type of mer- chant is not interested in contributing toward a movement which, in the very nature of things, is not possible of success. G. H. Hulse. —_—__> 2 + The same determination to beat your work record the athlete has to beat his sports record will crown your efforts with success. > > + Only high grade products can win these days. See to it that your part of production is up to standard. American standard of living is constantly on the up- grade. With mass markets demanding mass production, industry is bound to keep the productive dollar alive. Our wants are always a step ahead. With this ever in- creasing market at our door excellent investment oppor- tunities are numerous. Direct wire connections to leading financial centers is a service available to you through this strong invest- ment house. A capacity to serve that wins everlasting confidence. EITER, URTIS& ETTER Investment Bankers and Brokers — PHONE 4774 — Grand Rapids Muskegon 3 Story Brick Building in Midland Offered at Receiver’s Sale A three-story brick and stone building in Midland, the livest town in Michigan, is now offered for sale under a receivership in order to liquidate the assets of the defunct Midland County Savings Bank. This building is 64x100 feet, has a full high basement that could be converted into a store, three stores on first floor including beautiful new bank quarters recently rebuilt and finished by Detroit artists, who designed and painted Midland’s famous courthouse; second floor— Now rented for offices; third floor —Used as lodge rooms with dining and dance hall adjacent. This building has only recently been. remodeled and _ redecorated and is in excellent condition. It is located on one of the principal cor- ners of Main street. The potential income is at least $650 a month. Midland has 10,000 population and is the home of the Dow Chemical Co.. a large chemical industry making over 200 products from brine. employing about 2500 men daily the year around. This town does not suffer from -seasonal lay- offs or lulls and a large expansion program has created a great de- mand for modern homes. Other in- dustries include milk powdering and condensing plant distributing about $40,000 monthly to’ farmers, and tool making plant. _This should furnish the conserva- tive investor an excellent income. oe Sealed bids will be received up to May 1, 1930, and will be subject to apvroval or rejection by the receiver. For further information address PAUL D. BYWATER. Receiver for Midland County Savings Bank, Midland, Mich. Corduroy Tires Sidewall Protection Made in Grand Rapids Sold Through Dealers Only. CORDUROY TIRE CO. Grand Rapids, Mich. GUARANTEED 5%2% and 6% Rat ture ate turit $15,000 American Home Security Co. __ 6% 1943 Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $35,000 Central Secur- ities Company__ 6% 1940 Guaranteed by United States Fidelity & Guaranty Co. $ 5,000 Federal Home Mortgage Co.__. 5% 1938 Guaranteed by National Surety Company $11,000 Union Mortgage Company —_____ 6% 1932 Guaranteed by Southern Surety Company $25,000 Illinois Standard Mortgage Corpo- fation. 2.0 6% Serial Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $10,000 National Union Mortgage Company 6% 1946 Guaranteed by National Surety Company The Industrial Company Associated with Union Bank of Michigan Grand Rapids, Michigan Resources over $5,600,000. ponte crear rere anes } e : 4 ! | April 23, 1930 MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE A Sound Business For 177 Years. In 1752 the first mutual fire insur- ance company was founded—the first insurance company of any kind in America. This company operates ac- tively to-day. Many other mutual fire companies are over 100 years old. There is no other business, import- ant in the commercial life of the Na- tion to-day, that has back of it so much of tradition; of obligations faithfully met; of actual public service —as mutual fire insurance. The remarkable stability and vitality of mutual insurance is based on abso- lute adherence to one basic aim—the furnishing of sound insurance at the lowest possible cost to the insured. Mutual fire insurance have paid losses promptly and fully— have led the way in fire prevention— have returned annual savings to policy- holders ranging from 20 per cent. to 50 per cent. of the premiums received. A booklet outlining the principles and workings of mutual fire insurance will be sent upon request. No solici- tation will follow. Address Mutual Fire Insurance, Room 2210, 180 North Michigan Avenue, Chicago, Illinois. The above advertisement has ap- peared in the February issues of Re- view of Reviews, Harpers, Time (Feb. 3), Burroughs Clearing House, and American School Board Journal and is the first of a series that will appear every month during 1930 in leading National magazines. It is prefaced by a cut showing a fire fighter of the year 1800, and is sponsored by the Federa- tion of Mutual Fire Insurance Com- panies. As an insert to the advertise- ment is this statement: 75 leading, legal reserve companies under State supervision constitute the Federation of Mutual Fire Insurance Companies. The oldest Federation company was founded in 1752. Five others are more than 100 years old. Of the remaining companies— 9 are between 75 and 100 years old 10 ¢ > between 50 and 75 years old 30 are between 25 and 50 years old 20 are between 10 and 25 years old The Federation companies are pro- tecting property to the extent of six billion dollars—have assets in excess of ninety million dollars—have return- ed to policyholders savings of more than one hundred and thirty millions of dollars. This series of advertisements is a part of the campaign of publicity and education undertaken by the National Association of Mutual Insurance Com- panies with which the Federation com- panies are associated. Publicity of this kind and character will keep mu- tual companies with their accomplish- ments before the insuring public and will merit the approval of all mutual people throughout the entire country. All mutual companies everywhere should be benefited by publicity of this kind. companies ‘conanceeneeinnale ec AR DIrceeetener te Cigarette Burns. Fire insurance field men at Louis- ville, Ky., report that recently some hotels have been putting in cumula- tive claims for damage to property by cigarette burns, lumping in one claim losses which have been incurred dur- ing a year, regardless of the standard policy requirement that losses be re- ported within sixty days. Some field men have denied liability on old losses, but it is reported that others, to curry favor with agents or assured, have allowed these claims and recently the fact was reported at a meeting of hotel men. Since then the claims have been coming in from other hotels. These claims are for damage to linen, rugs, furniture coverings and fine furniture. Parents of the Chain Stores. If, as many are claiming, the inde- pendent retailer is placed at a dis- advantage as a distributor, let us look Why did chains come into existence? Through a selfish greedy desire to make the most they could to-day, with no thought of the outcome. about to see why. Just thoughtless parentage. Through fifty years of close contact with buying, selling and cleaning stores in several locations and nearly every line of merchandise handled, I have seen all along the disadvantages of the small dealer. First, a too-ready lot of customers to buy from them whenever credit was obtainable and make the store wait until they got a ‘good ready to pay,” but a great big stumbl- ing block has been the greed of the traveling salesman to send to the house big orders, while he should have been friend enough to have helped the re- tailer to supply only his actual needs and in a small enough way that more turnover profits were available. Again another menace to the individual store- keeper was the jobbers’ extra 10 per cent. on 10 box lots of groceries and case lot discounts on cottons, which added to their volume of business with no consideration of the burden to the buyer, who should have been thought of as a member and not as an outside independent part of the business world. Now to sum up. Credit to the con- sumer, who bought more than he could afford because pay day seemed a long way off, sometimes was. Second, the commercial salesman who sold such big bills as to make cash discounts next to impossible and quick turnovers not even thought of. Many times big supplies lends its in- fluence to trusting cut goods. Third and not least, is the unfair- ness of the wholesaler in giving extra discounts to the big firms, which in reality was more needed by the small Along comes a customer with means. He can handle the ten box lots, split them into supplies for ten stores. His idea is the big one. The first born of selfish, thoughtful parents, who now, their big boy has grown so he can buy of the manufac- turers or even manufacture his own, they are so bewildered they are ready to follow Henderson’s tin horn band to drive their own son away to some desert isle. I sincerely hope that jobbers, also the traveling sales people, will see where they have erred in their ways cf dealing with their lowly, poorly paid distributors—the indeppendent retailers. I’ve been one for ‘many years. Am owner of my home town merchants. store (with nothing to put in it). I’m hoping this side of the present state of affairs will be pictured, also taken up with the higher ups. One point in the present conditions, we should not lose sight of is unemployment. It affects all lines, as will also deflation in values, which must come before the wheels will turn very fast. Alice F. Kelly. a Furnishings Re-orders Not Heavy. Re-orders for men’s furnishings have gained somewhat during the past ten days, but the volume of business for an Easter period has not been up to expectations. Neckwear has done fairly well, but shirts, hosiery and ac- cessories have not yet enjoyed any marked spurt of seasonal activity. Re- ? 444 Pine Street THRIFTY PEOPLE who insist on getting the most for their money place their fire insurance with the Finnish Mutual Fire Insurance Company of Calumet, Michigan. WHY? Because this company furnishes them with insurance at cost. This is done by paying the policy holders a rebate of 40% of the paid premium when the policy expires, thereby reducing the cost of the fire insurance to only 60% of what it would cost in any stock company. You're welcome to join us too, and save money. THE FINNISH MUTUAL FIRE INSURANCE COMPANY CALUMET, MICHIGAN tail stocks at the moment are not par- ticularly heavy, however, and the ar- rival of warmer weather is expected to bring with it a marked turn for the better. Buying for sales is likely to feature wholesale activity in the next few weeks. ———_»- + Characteristics of Success To be able to carry money without spending it. To be able to bear an injustice with- out retaliating. To be able to do one’s duty even when one is not watched. To be able to keep at the job until it 1s finished. To be able to make use of criticism without letting it whip you. Phone 358 Affiliated with 320 Houseman Bldg. The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cots OU Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER 16 MERCHANDISING PROBLEMS Which the Dry Goods Dealer Must Face.* If we were to take a roll call of a group of merchants asking the most important merchandising problems which they are facing, the most com- mon answer would undoubtedly be the fact that expenses and markdowns are rising at a more rapid rate than mark- up, thus resulting in decreasing net profits. Unfortunately this is a condi- tion that prevails quite generally with- out geographic bounds and with little variation as to the lines of merchan- dise or types of stores. Fortunately, however, this picture has its bright side—for history and economic study have shown us that every trend has its turning point and that within every condition there exists certain elements which make it self- And it takes no_ great amount of optimism to see in the pres- ent condition many beneficial elements —chief of which is a changed attitude on the part of our merchant in regard to the problems which he is facing and a general recognition that regardless of the general trends in profits as in- dicated by extensive surveys that there is a considerable number of stores making a substantial net profit. And that an examination of these stores in- dicates no mysterious or divine power —but rather just a good job of mer- chandising, good management and ef- ficient operation. Also there are just as many independent stores making a profit as there are chain stores—and we can therefore throw out at the be- ginning of our discussion the problem of competition between different types of stores. In the final analysis com- petition is between efficiency and in- efficiency—between good vs. mediocre methods—rather than between differ- ent types of stores. corrective. Thirty or forty years ago, a mer- chant took a flat markup of from 10 to 15 per cent. on general lines of mer- chandise and out of this markup he made a substantial profit—sufficient to expand out of profit—develop a healthy growing business and set up a surplus. To-day with a markup averaging more than three times as much—how many stores are able to add to surplus? Cer- tainly the rising costs of retailing is the most vital problem facing the re- tailers to-day. Causes of Rising Costs. The responsibility for this increase in expenses—in costs of operation lies jointly with the customer, the retail store and the producer, and perhaps almost in equal proportions. If we were to ask the cause of these rising costs most of the answers would fall under four major headings: (1) The retailer is giving more service—more costly service; (2) Customers have be- come more selective—they shop around more, thus increasing the seller’s time and selling cost per transaction and they return more merchandise thus in- creasing the cost of operation; (3) Be- cause of this desire to select, the mer- chant must stock a wider variety of : *Paper read at annual convention Mich- igan Retail Dry Goods Association by James L. Fri, of the National Retail Dry Goods Association. MICHIGAN lines thus increasing carry charges and merchandising risk, and (4) There has been an actual increase in the cost of doing business due to an increase in rents, higher wages, etc. Costs of Service. Let us examine tbriefly these causes of increasing costs of doing business. Certainly the costs of service must be considered under two headings: First, the actual expense entailed in present- ing merchandise in a more attractive way, in granting credit, in delivering merchandise to the customer’s door, etc., and second, the increased cost of service due to a changed attitude on the part of the customer. This change in the customer’s attitude is perhaps the most costly factor in retailing to- day. Certainly the customer has be- come more selective and decidedly more difficult to please. She shops around more, she spends more time in buying and she returns more that she buys. Shopping around, although having many good features, tends to materially increase the costs of selling, for in the final analysis the selling cost charge- able to a sale is measured by the ac- tual time which salesmen in the vari- ous stores spend in selling a particular customer. If this shopping time could be decreased there would be a material decrease in the direct selling cost which constitutes a large percentage of the total expenses of a store. There is no doubt but that our mer- chandising practices during the past few years have materially increased this shopping around habit on the part of our customers. Through special sales, comparative prices and through the use of “exceptional value” items we have led our customers to believe that there is “gold at the end of the rain- bow.” We have sent her out firmly determined to take advantage of this value here and that value there. By spotlighting certain articles we have tended to build up a lack of confidence in the regular day-by-day prices and have thus built up sales resistance. We have spent money trying to convince the customers that this is a good value because it is so much below what we regularly sell it for—in other words, we have gotten entirely too much of our business by sacrificing customer confidence in yesterday’s and_ to- morrow’s prices—thus making to- morrow’s business just that much more difficult to get. It is axiomatic that “we cannot lift ourselves by our Own_ bootstraps.” How then can we expect our customers to have confidence in our regular day- to-day prices if we are continually casting reflections upon them—if we use our regular prices as the basis to show how good a value we have to- day. Do we really have a “one price policy’? when we permit our prices to fluctuate so widely—or at least seem to fluctuate so widely from day to day without any reason for such fluctua- tions? If prices change and there is a reason which is explained to the cus- tomer, certainly no lack of confidence results but without such explanation aren't we pursuing a psychologically and economically unsound policy? Sales volume obtained to-day at a sac- TRADESMAN rifice of to-morrow’s business is waste- ful—unless to-day’s transactions con- tribute additional sales we are continu- ally going into higher operating costs. During the period of increases in sales volume retailers became decidedly in- efficient in their operations. They let their increases in sales from year to year take care of their net profit. Most of their attention had been di- rected toward increased sales volume rather than toward operating efficien- cy. Although there are many excep- tions to this statement the general con- clusions are that during the period of increasing sales volume and _ rising prices, retailers have been less efficient than during the period of recession. In periods of declining price levels and of decreasing sales volumes, many re- tailers find themselves completely in- experienced and incapable of adjusting their operations so as to provide a net profit. But through necessity most stores arrive at a more efficient type of retailing. Decreasing Markdowns. The first and most direct result of this more exacting attitude on the part of our customers has been an increase Not only does the customer have a pretty clearly defined idea of what she wants, but through her industry in visiting competitors’ shops she determines pretty definitely what she will pay for this merchandise. Thus a buyer must literally “deliver the goods.” There is no dumping ground for his errors—they must be reflected in markdowns and good mer- chandising requires that the buyer take a markdown as soon as the customer indicates that she is not willing to buy the merchandise at the present price. This means that the whole retail price level in a shopping area is adjusted to a common basis. in markdowns. Certainly no store can afford to of- fer merchandise which is not com- parable to that offered by competing stores. Spotty prices not only de- crease customer confidence in the one store prices, but they tend to increase the habit of shopping around thus in- creasing the cost of distribution. On the other hand, the condition which our retail stores must avoid is setting a price which is uneconomic— neither customers nor store gains when merchandise is sold below the cost of distribution. As you know merchan- dise is sold at a loss either because of lack of facts due to an inefficient mer- chandise accounting system or because of knowing and deliberate cutting of price to attract business. Both prac- tices are being improved upon. There is reason to believe that in most com- munities there is a general recognition of the fallacy upon which our stores have operated. We must conclude that the increased markup which the merchant has been forced to take is due primarily to a fundamental change in retailing meth- ods and to changes in consumer shop- ping habits. The average merchant to-day is much more efficient than he was ten or fifteen years ago, yet his markdowns have continued to increase. The customer must expect to pay more and there is reason to believe that she is willing to pay more for the mer- April 28, 1930 chandise which she desires. There is sufficient evidence to conclude that if a merchant provides the merchandise and the services which his customers wish that there is no reluctance on the part of the customer to pay a price which will provide a net profit to our retailers. If the average store will analyze its operations, it will find that desirable merchandise — merchandise that was really in demand—in prac- tically every case bears a profitable markup, and that it is the merchandise which is not in demand that has to be marked down and sold at a loss. It is unusual to find an over-production or an over-supply in desirable merchan- dise. The conclusion that we may draw, therefore, from this fact, is that as long as our retailer provides a de- sirable service and desirable merchan- dise, he need not worry about his markup. It is only when through lack of planning he fails to provide desirable merchandise and service that he has to dispose of his merchandise at a loss. There is little doubt but that one of the chief causes of the high costs of distribution is the duplication of stock —the many and varied lines all pro- duced and carried by our stores to sup- ply the same demand. This duplica- tion of stock means simply that one line is competing with another. When one is sold another remains on the shelves, thus slowing up turnover and increasing the loss due to increased soilage, and carrying charges. Dupli- cation of stock and lines offered to the customers increases the time necessary to select the wanted merchandise and thus adds to the cost of selling. necessarily It also increases the time necessary for the buyer to select merchandise in the central market. The first step in decreasing the cost of distribution must come from a more intelligent production program—the production of more desirable merchandise and the elimination of merchandise which must be discarded before it leaves the pro- ducer’s shelves. It is axiomatic that if a manufacturer produces five lines of styles, and only two become generally accepted, these two styles must bear the total cost of producing the five, thus adding to the cost of producing desirable merchandise. It is not to be expected that every line produced will be accepted but the rise in distribution costs has been due in no small degree to the indis- criminate production and advertising of line upon line—without carefully worked out plans and with little or no justification for the product being pro- duced. In the final analysis the dis- tribution system must shoulder most of the wastes of production—just as the customer must shoulder the wastes in retailing. This problem of decreas- ing the costs of distribution is a joint one between the producer and the re- tailer—with the customer not an in- nocent bystander. Initiative merchandising either on the part of the producer or the retail- er is wasteful because it results all too quickly in an over supply of goods all destined to satisfy the same demand. It shortens the selling life of the goods, increases the risks and necessarily re- April 23, 1930 MICHIGAN TRADESMAN 17 sults in added markdowns. On the other hand, it places a premium on good merchandising. It places an added responsibility up- on the buyer to go into the market and select from a multitude of offerings that which best suits the needs of the trade to which he is catering. He can- not stock them all—he cannot act as a distributor or a show room for these manufacturers. In the same degree that the customer has become a selector of the merchan- dise which she desires from the stocks of the retailer, the retailer must become a selector from the stock of the manu- facturers and the offering of the mar- ket. He must act as an interpreter and anticipate these demands more accu- rately than he has in the past. Unfor- tunately the customer has progressed more, especially in this regard, than the buyers for our retail stores. One of the greatest improvements that is open to us in merchandising is a more effective use of the “straws that show which way the wind is blowing.” That is, a more accurate check on the rate of sale of desirable merchandise, of best sellers. This is the merchan- dise that is in demand and when mer- chasdise, by actual test, is known to be in demand, a large element of risk has been removed from it. We have all agreed that the retailer should act more as a purchasing agent of his community than as a distributor for the manufacturer and that his profit is measured very largely by the accu- racy with which he keeps his stock bal- anced to customer demand. We agree to this principle of effective merchan- dising but how many stores really have an effective method of tabulating what the customer asks for that is not found in stock. The only merchandise that carries a profit is that which the cus- tomer wants, and is willing to buy be- cause she recognizes the value in it. The merchandise which we sell her as a bargain seldom is, either to the store or the customer. The third big opportunity for im- proving our merchandising technique is in locating the merchandise which is not moving and in having the courage to dispose of it early. the common weakness of human nature Except in the case of antiques, seldom does mer- chandise improve with age. If it has been given proper display and promo- tion and has been offered to customers and has not been purchased by them at a sufficient rate to make it profitable to carry it, then the only practical thing to do is to adjust the price to a point where it will move and the quick- er this is done, the more profitable it is to the store. Failure to adopt this policy results usually in two serious errors: first, a department or store has less capital to invest for merchandise which is in de- mand, and, second, the carrying charge or markdowns are increased on the slow-moving merchandise. There is strong reason to believe that stock turn has been detrimental rather than beneficial to many stores because of a wrong interpretation and appreciation of its meaning. In all too many cases, a rate of stock turn has been allowed to dictate the amount of Here is where registers—procrastination. stock which should be on hand and consequently the amount of purchases which should be made, with the result that stocks were starved in direct pro- portion to the amount of money which was tied in slow selling merchandise. The rate of stock turn is or should be a resultant figure measuring the efficiency of the merchandising opera- tion. It should in no sense dictate the amount of stock which should be on hand. This must be decided upon en- tirely by a continuous analysis of stock condition, by carefully prepared assort- ment lists and by currently balancing stocks against sales. Cost of Returns. Now a third problem of merchandis- ing and one which has tended to in- crease the expense of retailers is the return of merchandise by customers. The percentage of returns has tended to increase from year to year and the end is not yet in sight. Without go- ing into detailed discussion of the causes of returns we may say that in- creases in returns are due, first, to the increased habit of customers to shop around—to be more selective—more critical, more difficult to please, and secondly, to a failure on the part of the store to increase the efficiency of its personnel in dealing with these more “difficult to please” customers. Admittedly we have a decidedly in- accurate type of service in our average store. Several detailed analyses of causes of returns by unbiased parties have shown that most returns are due to errors on the part of the store’s per- sonnel. Our first step in decreasing returns therefore must start within our stores—perhaps it should start with our educational systems. Consider for a moment the attitude of the boy or girl who comes from our schools to work in our stores. They have, through our grading system, been led to believe that if they get a grade of 85 per cent. they are good—90 per cent. is excellent. Now let us apply this attitude to store work and we have the basis for a considerable percent- age of the errors which are daily checked up against the average em- ploye. Isn’t there strong evidence that this less accurate attitude is the cause of our decreased profit all along the line— inaccuracy in the placing. of orders as to quantity? A few too many in some lines and too few in others—thus caus- ing a loss of sales in the one and a markdown in the other. Inaccuracy in planning and in investing advertis- ing in the best medias—inaccuracy and carelessness in the handling and care of stock, thus increasing the amount of markdowns. At a meeting of mer- chants which I attended in Little Rock, Ark., last week, there was a general agreement that the controllable losses within their stores amounted to a sub- stantial net profit on their sales volume and they have already demonstrated that a considerable savings can be made by taking a complete inventory of operations, of procedure system and personnel as well as an inventory of merchandise. They have concluded that a store should check just as care- fully upon the dollar invested in opera- tion as upon the dollar invested in mer- chandise—the results accomplished to date have clearly demonstrated the practicability of their procedure. Relation Between Profits and Sales Increases. It has been clearly demonstrated that there is little causal relationship between increases in sales volume and net profit. I have just recently com- pleted a review of the operations of two different groups of stores over a period and I can find little or no re- lationship so far as different lines of merchandise are concerned between in- creases in sales and net profits. This review discloses that the in- crease of sales volume had been the cause of building up a costly personnel —new people had been added—man- agers and assistant managers—five people were doing the work that it was found could be done by four—and sys- tems had been allowed to grow up that not only made the simple opera- tion appear complex but that provided superfluous data—making necessary costly forms and unnecessarily adding personnel to operate them. This is the cycle through which a store grows— simple organization to over-organiza- tion and over-system—then ‘back to simple organization and a minimum of systems. There is strong reason to believe, therefore, that the well managed and well operated stores will show just as much profit in 1930 as they have dur- ing the last few years. are making their plans for the coming year on the basis that there will be no substantial increase in sales for 1930 over 1929—and they have thus set about to see if the 1930 business cannot be obtained at less cost than in 1929. Changes in Distribution Which Have Increased Costs. During the past process of distribution has practically reversed itself—instead of producing first and then distributing, we must determine as nearly as possible what Many stores fifteen years the might reasonably be expected to be in demand and then set about to produce it. The retailer must go into the mar- ket with a pretty clearly defined idea of the merchandise which he expects Standing as he does at the point where production and con- to purchase. sumer meet, the retailer automatically assumes a highly important place in commerce. It is through him that new ideas and new merchandise must reach the consumer and it is largely his re- sponsibility to interpret the demands of customers and pass them on to the producer. It is this latter function that has been seriously neglected in the past. How can a merchant expect to go into the market and find a good selection of merchandise—merchandise which is suitable to his class of trade unless he in turn helps the manufac- turer to interpret the consumer needs. One of the major problems of mer- chandising which we are now facing and which will become even a more vital problem in the future is the pro- duction of a more desirable type of merchandise. It is generally admitted that customers have become more selective—more informed and more emphatic in regard to the merchandise which they demand. What have re- tailers and manufacturers done co- operatively to see that the customers’ wants are being properly interpreted? True an increasing number of manu- facturers are styling their lines—are employing stylists and fashionists. Al- so, some of our larger stores and as- sociated stores are working with manu- facturers and are taking to them new ideas and suggestions regarding mer- This procedure and the results are to be commended. chandising. review the ready-to-wear industry last Fall and even to-day to see how far the manu- facturers may go astray if permitted to produce what they want to. It is dif- ficult to realize that such a condition But we have only to could exist. This, of course, is an ex- treme example of a lack of correlation between the producer and the dis- tributor—but in practically every line of merchandise some lack of correla- tion and co-operation between the re- tailer and the producer can be found. We are at a point of transition be- tween the old and the new—the old which was to manufacture and sell, and the new which is to plan what may reasonably be expected to sell and then produce. Consumer preference and insistence for certain types of merchandise and their rejection of other types or styles of merchandise makes the retail price or value of merchandise less staple. It places a premium upon a buyer’s abil- ity to anticipate customer’s preference and also to sense when demand for merchandise is declining in time to dispose of it with minimum mark- downs. The changes which have taken place in customer buying habits have tended to bring about a closer relationship be- tween the producer and the retailer— production costs and wastes and dis- tributing costs and wastes are so in- terrelated that it is impractical to con- sider one without the other. The retailer need not fear, it seems to me, nor make it an important prob- lem as to whether expense or mark- It is not much ups will continue to go up. so much a question of how markup we take on merchandise nor how much our expenses of operations are as it is how much we are giving the customer. wide selections, new merchandise and satisfactory service, she will be willing to pay the costs. If she continues to demand more from the store, wider selections, the privilege of returning merchandise if not satisfactory, then our efforts must be to give her this merchandise and service at the least possible cost. In other words, the problem which is facing us most definitely is to give efficient service, which means, that we must eliminate all wastes for which we, as retailers, are responsible. The increased cost of wastes for which the customer is re- sponsible will certainly be borne by her. In the final analysis, therefore, may we not conclude that profitable operation is very largely the responsi- bility of the retailer. There is no case as far as I know where the retail cus- tomer has objected to the markup which the retailer is getting provided he gives her selection and service com- mensurate with the markup. If we are giving her 18 MICHIGAN TRADESMAN April 23, 1930 DRY GOODS Michigan Retail Dry Goods Association. President—J. B. Mills, Detroit. First Vice-President—Geo. E. Martin, Benton Harbor. Second Vice-President—J. T. Milliken, Traverse City. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. Dry Goods Wholesalers To Help Independent Retailers. Various dry goods wholesalers have been discussing practical ways and means to solve the problems of the distribution of textiles and kindred lines. It has been pointed out that other industries have worked out prac- tical solutions of similar problems that now confront the textile trade. It is generally agreed that the most eco- nomical method of distribution is from manufacturer to wholesaler, to retail- er to consumer. Statistics show that 63 per cent. of the retail business of the United States is being done by in- dependent retailers, a large proportion of whom do such a small volume that they are unable to initiate lines of merchandise and methods of selling them to the consumer. These retailers have looked to the wholesaler for this service individuals, the wholesalers have not been able to give them. Manufacturers have attempted to give this sort of service, but wherever they have, it has been at a very great The obligation of the seller does not end with the sale to the re- tailer, who should be given adequate selling helps. The Independent Whole- sale Dry Goods Alliance has been formed to distribute lines of merchan- dise for the manufacturer and at the same time provide merchandising helps and services to the retailer. It is not the purpose of the Alliance to disturb any present satisfactory ar- rangements or connections which the individual members may now have, either as to brands, buying offices or selling arrangements, and is not de- structive in any sense. It is not simply a buying group, but a constructive merchandising proposition. Sufficient charter members have been secured in non-competitive ter- ritories to commence operations. Mem- berships in the Alliance can be secured by other dry goods wholesalers, pro- vided they are not in territories cov- ered by present members and upon proper approval by the present mem- bership. Offices have been opened at 239 West 39th street, New York City, in charge of L. R. Bagge as manager. Mr. Bagge’s experience with C. J. Farley & Co., of Grand Rapids, during the past eleven years, as buyer and mer- chandiser thoroughly qualifies him for the duty of his position. The office of the Alliance will dis- seminate information to members to keep them posted as to markets, lines of merchandise, prices, etc. It is also for the interchange of information be- tween members, and will conduct a surplus merchandise exchange bureau. Members will be continually informed of successful selling plans and methods used by other members. The election of Directors and Offi- cers, as well as the incorporation of the Alliance will be postponed until which, as expense. later, when the membership list is com- pleted. In the meanwhile the mem- bers are handling the details with C. J. Farley, President, of C. J. Farley & Co., as acting chairman. The membership will be limited to approximately fifty wholesalers, which will provide one wholesaler in each natural jobbing territory in the United States. Wholesalers generally are evi- dencing intense interest in the proposi- tion. Applications are being received daily and it is believed that in a short time it will be possible to publish a list of the members, showing complete coverage of every section of the country. In the preparation of lines of mer- chandise, the Alliance will make ar- rangements for its purchase, including such selling helps as will enable the wholesaler who is a member to not only seil the goods to the retailer on a profitable basis, but also to furnish the retailer such selling and advertis- ing helps that he may need. These will include such helps as store maga- zines, newspaper mats, colored circu- lars, window and counter displays, banners, stickers, etc. Such merchan- dise will be identified in a suitable manner so that the members and their customers will receive the benefits to be derived through consumer satis- faction. It is thought that this will add greatly to the morale of the wholesaler’s salesmen. The Alliance is contemplating the establishment of a New York sample show room in connection with its of- fices, which move will, undoubtedly, add to the prestige of its members. In this sample room will be displayed items which can be drop-shipped direct to the retailer and credited to the mem- ber wholesaler in that territory. This should convince retailers who feel that they must buy in New York that their wholesaler can supply them as cheap- ly as the manufacturers selling direct. The Alliance is indebted to many in the trade who have helped to work out the plans of organization. It is a pro- gressive move forward to give prac- tical help to the dry goods wholesaler, and has received the endorsement of those who have given it careful con- sideration. C. J. Farley, Acting President. —_>++___ Expect Unusual Sportwear Vogue. With favorable weather, a record business in women’s and misses’ sport- wear garments will be done at whole- sale between now and July 4, manu- facturers predict. The changes in style have been just about sufficient to make necessary the renewal of dresses in the sports category, and there is still a feeling in the coat and suit trade that suits for vacation wear will prove both practicable and popular. There is some difference of opinion regarding the outlook for “high” novelties in this merchandise, such as the tennis out- fit with shorts that was shown at a recent style show here. The belief is that the consumer demand for shorts for any purpose will be confined large- ly to the “fashionable” group. —__ + Interest and ability are the two halves which make up the successful man, Help Michigan By Buying From Michigan Concerns We are a Michigan Corporation doing business only in Michigan. Help to make business good in Michigan by buying your dry goods needs at wholesale from us. You get just as good or better selection and prices—besides getting quicker delivery and paying less delivery charges. By concentrating your purchases with us, you can buy in smaller quantities as needed, and thereby secure the many benefits to be derived from such action. OUR MODEL STORE Visit us and look it over — no obligation. “GOODS WELL BOUGHT ARE HALF SOLD” C.J.FARLEY & COMPANY 20-28 Commerce Ave., S. W. Grand Rapids, Michigan “Not in the syndicate nor do we retail” Jennings Manufacturing Co. Pure Vanilla Extract Made from prime Vanilla Beans FOR SPRING TURNOVER.-- “Luo elle HUMAN HAIR NETS New prices mean bigger profits! 1314 Division Ave., South GRAND RAPIDS, MICHIGAN N Fenton Davis & Boyle Regular styles and colors— $9 a gross. Gray, white, lavender, purple, $12 a gross. stock DurysBelle sium. ber Cap and Water Wave Net with chin elastic. $9 a gross, retailing at 10c. Lavestment Bankers ap cabinet holding these af ashionable, swift-selling hair Detro it nets free on request. Grand Rapids Also importers and distributors of famous Chicago ONICTHY “Those things called dear HAIR NETS. are, when justly establish- ed, the cheapest; they are attended with much less profit to the creator than those which everybody calls bargains.” —John Ruskin THERE IS AN_INVEST- MENT APPLICATION. Get our quotations on your own. brand. NATIONAL GARY CORPORATION Successors to NATIONAL TRADING CO. and THEO. H. GARY CO. 251 Fourth Ave., New York, N. Y. 535 South Franklin St., Chicago, Ill. April 23, 1930 SHOE MARKET MICHIGAN TRADESMAN 19 tesy of his time, and look over his line tions in shoe prices at this time anda normal market for the medium and Michigan Reta:l Shoe Dealers Association. 2/!most immediately thereby permitting the withdrawal, sooner or later, off™higher price merchandise they now President—Elwyn Pond, Flint. him to cover the balance of his ter- those recently announced. Reductions{Mhold. The subject has particular in- Vice-President—J. E. Wilson, Detroit. Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. ritory on schedule. Too much co-operation cannot be terest to most of the importers be- cause at present are carrying heavy stocks brought in in anticipation of adverse tariff action. of 5 to 25 cents per pair were announc- ed by the International Shoe Com- given the traveling salesman by the pany, Inc., on Monday last. These : retailer, for he is in a general way in were said by F. C. Rand, chairman of se baie Shoe daily contact with the manufacturer the board of the International, to be. and the retailer and is therefore better based on the assumption that hides, they ‘ = Courtesy , ¢ ed 6 Life could be made very much more agreeable, pleasant and happy for the average traveling salesman if the re- tailers as a whole would co-operate in extending him the courtesy he is en- titled to. A great many retailers seem to think that the salesman is just a sort of wanderer, whose time means absolute- ly nothing and who thinks little or nothing of his expense account; when as a matter of fact, the one great over- head that a traveling salesman has is his time, and when he is compelled to waste one or two hours every time he enters a retailer’s store, by the time he has covered his territory his loss mounts up into a good many dollars. There are other retailers who seem to feel that the salesman is not in their class or as good as they are. Well, true, he may not be in your class but I’ll venture the assertion that 95 per cent. of them are every bit as good as you are. J well remember some years ago when I was a shoe peddler, I en- tered a large department store one day able to select community ideas, yes, even national ideas, than is the aver- age shoe retailer. The salesman who is honest and earnest (and most of them are) is also better able to guide the retailer into the right avenue of buying his merchandise, than any other individual that I know of. You are now on the threshold of the largest and best retail convention ever held in the Twin Cities. The honor and glory of its success will be given to the retailers and their officers, for it is recognized as a shoe retailers’ convention. But don’t lose track of this one fact, that no successful retail shoe convention has ever ‘been held without the assistance of the traveling salesmen. It is true, your officers work hard for the success of the con- vention, but if it were not for the un- tiring efforts of the traveling salesmen your convention would be doomed to absolute failure. W. H. Gernes. 2 -_ New Millinery Straws Promising. Advance business placed by the bet- leather and shoes would be kept on the free list. ——_>.___ Woolen Figures Issued. Total production of men’s wear woolens in March showed a gain of 3.3 per cent., while billings and sur- plus stocks showed decreases of 2.5 and 7 per cent., respectively, as compared with the preceding month, according to figures issued last week by the Wool Institute, which for the first time are given only in percentages. Low-end worsteds registered a decrease of 14.6 per cent. in billings, while stocks in- creased 13.5 per cent. ‘A better situa- tion was shown in women’s wear wool- ens. “Billings of all types of these fab- rics rose 19 per cent. for the month. Production gained 4 per cent., while stocks were down 4.4 per cent. —_>~-+____ Seasonal Production Downward. While the held that Easter volume at retail holds promise, a quick cut in seasonal manufacturing operations in textile and allied lines is view is post- arnx * Mix more “can” with your work and less “can't.” “MADE IN MICHIGAN” THE TORSON ARCH SHOE is building a repeat business for many merchants. 25,000 Men have adopted this shoe as the permanent answer to their foot problem. A chrome alloy spring steel arch, moulded right and left to the footprint gives proper support at every point. Stvle 901—Black Kid Oxford. Style 900—Brown Kid Oxford. ter grade retail shops and stores on likely to mark the weeks directly Sola € “ie iG and as I approached the shoe buyer, = ae r at ; Style 902—Black Kid Blucher : hats of paille amour and paille char- ahead. ‘Silk, woolen and rayon pro- Shoe. before I had a chance to open a con- : Be Pe ; re [ : : : meuse, deliveries of which will begin ducers have had no easy time of it to Style 903—Brown Kid Blucher versation, he came to me something : : : A es aes : on May 1, presages a good season for move stocks during recent weeks. Pre- Shoe. like this: “What is it, Bud? Think : : : z : : : ee ee them in this country after their suc- Easter stimulation was less than was Widths A to EEE wh uw 7, Say : : ; ; - ae . cessful introduction abroad. Whole- expected and price concessions were In Stock. out!” Well, I did get out, but I re- mained there long enough to tell this saling at $12.50 and up, they are of- resorted to in more than a few instanc- eet oe now ven Gu that ane fered in a variety of shades which in- es to encourage buying. Stocks of D1 was V y sos ae : i oe aa ae Heat cludes sungold, opal rose, iris blue, finished garments, however, are low Herold Bertsch raveling salesmen as a : : : : : : 8 beige claire, natural and several of and special production of them for in their verdict, for they all recognized him as a dirty yellow pup. So when a salesman enters your store, don’t treat him with a grouch, but greet him with a smile and give him the courtesy of your time, which you can devote to mighty good advantage with the aver- age salesman. Just reflect for a moment, fellow re- tailers, how you feel when a real hard boiled customer, either man or woman, enters your store, whose every remark is one of sarcasm or insult. You can’t treat this customer in words or deed as you would like to but you can rest assured that if you have a real lemon on your shelves and these is a possible chance for you to unload, this customer is going to get trimmed good and plenty. This same thing applies to the re- tailer who abuses or mistreats the traveling salesmen; his number or brand is immediately broadcast to the entire craft and he is recognized by them simply as a pirate in the shoe business. In the past, the procedure has gen- erally been that the traveling salesman is first slammed right and left by the factory, and then he is banged and jammed by the retailer, when, as a matter of fact, he is the salvation of both. Only too often does it happen that the retailer will put off the sales- man for hours, yes, sometimes for days, thereby compelling him to waste his time and his money, when he could just as well as not give him the cour- the staple colors. Continued activity during May and June is predicted here on hats of a linen straw known as katanga, that wholesale at $9 and up. In these the new pastel shades are emphasized; among them are antique white, baby blue, bisque rose, pale turquoise, coraline, tulip rouge, ciel blue and opal rose. —_—_—_++~- View Fall More Confidently. The improvement in business dur- ing the last few weeks has inspired a degree of added confidence in lines in which operations for Fall are now be- ginning. Thus far, however, the ex- pectation that the Fall will see sub- stantial improvement is largely psy- chological inasmuch as actual ordering for that season is still highly cautious. Two factors were cited as of highly favorable significance. One is the growing feeling that commodity prices have now seen their lowest levels on this movement, which of itself will tend to restore confidence. The other is that retail trade is due for a gain, without the handicap of the stock mar- ket crash under which it labored last Fall. —_++ +. Shoe Duties To End Price Cuts. Announcement from Washington of the decision of the tariff conferees of the House and Senate to put a duty of 20 per cent. on shoes, 10 per cent. on hides and 12% to 30 per cent. on leather, was taken in the wholesale shoe trade to mean no further reduc- sales purposes will help clear fabric stocks. ——_+~-.__ Oriental Rug Market Dull. Importers of Oriental rugs are speculating about when business con- ditions will revive sufficiently to create Shoe Co. Manufacturers of Quality Footwear Since 1892. Grand Rapids, Michigan. 201-203 Ellsworth, S. W. VEGETABLES We specialize in CHOICE HOME GROWN AND SHIPPED-IN VEGETABLES WHOLESALE DISTRIBUTORS VAN EERDEN COMPANY Grand Rapids, Mich. L. H. BAKER, Secy-Treas. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY FIRE AND TORNADO INSURANCE —oe!.L $241,320.66 Saved to Policyholders Since Organization _______ 425,396.21 Write to Lansing, Michigan 20 MICHIGAN TRADESMAN April 23, 1930 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President — A. J. Faunce, Harbor Springs. First Vice-President—G. Vander Hoon- ing, Grand Rapids. Second Vice-President — Wm. Schultz, Ann Arbor. Secretary — Herman Hanson, Rapids. Treasurer—J. F. Tatman, Clare. Trustees—O. H. Bailey, Lansing; M. C. Goossen, Lansing; Grover Hall, Kalama- zoo; O. L. Brainerd, Elsie; Ole Peterson, Muskegon. Grand Recollection of Good Service Better Than Gold. Marketing for two elderly people, one gets certain slants on grocer ser- vice and values which are illuminating in this day of eager questionings. We live in an apartment. Food stores are on every hand. We have no special friends among merchants, so we go where we find best values, all factors considered. Please note pointedly that the factor of price counts for the very least with us, for no prices that any- one could charge for raw materials to feed us would cut any ice in contrast with satisfactory goods and _ service. Yet both of us have been familiar with food prices and real values so long that we do not submit to being “done” by anybody. What I try to show is that, with such a background and such circum- stances, our judgment is apt to be quite unbiased and therefore sound. Reght next door is a delicatessen which is open virtually all the time. I pay 15c for a quarter pound of butter. Maybe that is 5c per pound more than a full pound would cost at a chain; but I do not begrudge that, for I get it any time I want it—it is always fresh, and sweet and this minimum I get a large loaf of a special bread there It costs 13c, and that is the exact price charged by chain units for the same item. I avoid Shredded Wheat there be- cause he has the outworn system of getting 15c two for 25c. If he made it l3c, I'd buy from him often, even though a block away I get it for 10c But I buy grape fruit from him at 2 for 25c because it is better quality by far than what chain units have at any price. ' | buy apples from the chain because I get uniformly better fruit than from the individual stores. I also pass up one individual store because though it is well outfitted, it is sloppily kept; the equipment is not an advantage be- cause evidently that man thinks fix- tures take care of themselves. Many a grocer makes that mistake. But this man also is not pleasant or courteous— another sad mistake for anybody to make. I want to add, too, lest this point be forgotten, that I find no trace of lack of prompt and smiling courtesy in our chain units. The clerks are brisk, bright, willing and cheerful. I also find their weights perfectly correct— too liberal, perhaps, at times. But recently we wanted a broiler chicken. A chain unit had “fine, young, tender ones at 60c per pound.” Well, it was tender and small; but it was absolutely without flavor. We have an account at two cf Washington’s finest old-line markets and grocery quantity is a great convenience. also. from a chain unit. stores. I telephoned for a_ broiler chicken. When it came, it weighed three pounds and seemed far too big for the two of us. But we cut it and broiled half and it proved to be so deliciously tender, meaty and fine flavored that I told the seller about it afterwards. The price — including phone service, delivery and charging— was 60c per pound. Apparently, the chain chicken was a white leghorn—small and tender but not a meat fowl at all. Leghorns are for eggs. The other was a Plymouth Rock or Rhode Island Red—young, but meaty and flavory. In this same service market I get beans and peas, lettuce and grapefruit, and other vege- tables. They are of such excellence that I do not contrast prices, but I feel I pay just about the same as at a chain or very slightly more. Chain markets carry beef liver, calf liver, sheep liver or maybe pig liver— search me! We can eat only calves’ liver, regardless of cost. We get this at chains and also at other places— when on hand; and it costs enough to explain why many folks eat the other kinds. Now that is a point I seek to bring out: That there are all kinds of folks in our population. There are young people with vigorous appetites and sturdy digestions, strong teeth and real “aching voids” to fill, who can relish and enjoy foods that older, more fastidious and less hungry folks cannot eat or digest. Such are the eaters who fill our restaurants of all grades—eat- ing with extreme gusto meals which to me are wonders of complete in- sipidity. Here is another angle: Folks—all kinds of folks—who look to the future and work for a moderate degree of in- dependence for their declining years also attain a point where cost of foods is of but slight importance. And such folks also find that to prepare foods of suitable variety is a burden. This old couple, for instance, finds that Franco- American soups are a Godsend, for not only are they top quality, but for us they are vastly cheaper at 40c per quart tin—which serves us with two gen- erous meals—than what we could pre- pare for ourselves. We habitually use oatmeal ground in Dundee, Scotland. It comes in tins of two pounds and costs us 50c per tin. Cooked for 90 minutes in a double kettle at night and reheated over the simmering flame for an ‘hour in the morning, this becomes a veritable jelly of delicacy. A single cupful thus cook- ed does us for three mornings. Anybody with five or six vigorous young bodies to fill up could not afford such cost for oatmeal. To us the dif- ference is negligible. Hence, again, we seek and pay fancy prices for sliced bacon which suits us for flavor and cut, although perfectly wholesome and nourishing bacon can be obtained around the corner from a chain unit for 35c per pound. . So let us summarize a bit thus: That there are all grades and degrees among our people and that nobody can please them all. There are limits everywhere. It is found every day in every com- munity that the merchant who selects (Continued on page 31) In More Homes Everyday ROLSOoM America’s finest Bread SANCTUM BAKORIUM N\ NEWS Ew If a man makes a better bread than his neighbor he should tell the world about it. We do—both. ASSOCIATED TRUCK LINES The Outstanding Freight Transportation Line of Western Michigan. State Regulation means Complete Protection. ASSOCIATED TRUCK LINES Phone 93401 108 Market Av.. Grand Rapids, Mich. SANITARY HANDY PACKAGES 10c Each gk \ - oe ee ; Sth ) Always in Demand en J For Every Occasion iS, meh, b BE SURE YOU HAVE A SUPPLY. National Candy Co., Inc. PUTNAM FACTORY GRAND RAPIDS, MICH. The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS wie “te MICHIGAN EGGS - EGGS - EGGS We are in the market to buy Fresh Eggs and Fresh Packing Butter and will pay full Grand Rapids Market date of arrival. Send us your orders for Egg Cases and Egg Case Material. Wire or Phone for our quotations. KENT STORAGE COMPANY GRAND RAPIDS, MICHIGAN CHICAGO—GRAND RAPIDS ROUTE Merchant Freight Transportation with Store Door Delivery Over Night Runs between Chicago and Grand Rapids DAILY SERVICE GRAND RAPIDS MOTOR t General Offices 215 Oakes St., S. W., Poe ete on Chicago Terminal 1800 South Wentworth Ave. sronapeemmacusgeetT sets eae. ee I | a April 23, 1930 MICHIGAN TRADESMAN ; 21 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E . Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Determines Quality in Frozen Meat. The length of time meat is held in a freezer is important only in as far as time brings about physical or chem- ical changes, said the Bureau of Agri- cultural Economics in a radio talk broadcasted last Friday. Laws have been enacted that restricted meat to one year in cold storage and such laws have the effect of preventing speculat- ing in meats beyond that time. One year is an arbitrary period beyond which meat is thought not to be en- tirely satisfactory. Some changes in the application of this law have been made in some cases at least, and the condition of the meat is considered extremely important whether it is in the freezer one week or a full year. There have been cases where owners of frozen meat have been obliged to put it on the market at the wrong time because they were not permitted by law to hold it longer in the freezers. Of course not many handlers of frozen meat want to hold it longer than a year and few want to hold it that long. Regardless of the necessity of hav- ing legal time limits for storage, the condition of the product and not the calendar tells the story. Were it pos- sible to provide means whereby meat might be held much longer than a year and yet have it come out in good condition no one who ate it would complain. As a matter of fact some meat held but a short time is more affected by holding than other lots held much longer. The condition of the product when put into the freezer is very important. Unless the meat is perfectly fresh it cannot be expected to be any better when it comes out. Then the freezer must be held low enough to keep the meat well below the freezing point for meat—which, incidentally, is around 4 degrees lower than for water—and maintain this temperature constantly. When the meat is first frozen it is important that the temperature should be low enough to do the job quickly, because this produces a better product when defrosted and cooked than if the initial temperature was higher. Scien- tists know just why this is so, but this is another case where it is simpler to accept authentic information than search for proof. Even before recent experimentation showed that freezing at low temperatures keeps meat better and preserves juices and extractives, the practical men who froze meat knew this. ——_++-_-- Merchants of Meat. New and ingenious methods of mer- chandising, shrewdly conceived and painstakingly tested, are being applied in the packing industry. In the last few months some of the leading pack- ers have begun to sell meat by the cut. Now three of them have adopted a quick-freezing method of preserving meat and meat-products, and a fourth is experimenting with the same pur- pose in mind. Furthermore, one of the leading packers is on the point of marketing ham and bacon with a new flavor, obtained by recently developed methods of curing and smoking. The quick freezing of meat and meat products has a double importance. In the first place, when freezing takes only from ten minutes to an hour (de- pending on the nature of the thing to be frozen) instead of from fifteen to twenty hours, as heretofore, the packer can economize by a considerable re- duction of one of his important opera- tions. Secondly, he can market the products in a fresher and more palat- able state. Now that quick freezing has actually been adopted by some leading packers, it is certain, in one way Or another, to be proved. if present methods are no- ticeably imperfect, better ones will be devised. Something has been begun that must and will be finished. Without effective merchandising no packer, however big, can earn a reason- able profit. Size is an advantage, but even Gargantuan size will avail nothing unless the packer fights hard and in- telligently to shave a tenth of a cent from the cost of merchandising an ar- ticle. The small retailer and the great packer are millions of dollars apart, but they stand or fall by the same test. Can they shave the cost? —_2>++—____ Federal Bureaus Plan To Classify Retail Meat Cuts. Tentative arrangements have been made by the Livestock, Meats and Wool Division of the United States Department of Agriculture, the Fed- eral Board of Vocational Education and the National Livestock and Meat Board for the preparation of a bulletin on retail cuts of meat. The bulletin, according to C. V. Whalin, of the De- partment of Agriculture, will classify all retail cuts that are generally known and identify them, although they may be known by different names, in such a way as to practically eliminate the possibility of confusion. This bulletin is to be prepared chief- ly for the use of students, but is ex- pected to be of considerable value to retailers and consumers also. It will instruct the retailer, for example, in different methods of cutting up the carcass, some of which may be more profitable than the one he is follow- ing. It will help the consumer, among other things, to make sure that she gets exactly what she asks for. ———_>+ + Super-Selectivity. A group of traveling men were swapping lies about their radios in a Smith Center drug store. An old man had been listening silently. “Got a radio, old man?” asked one of the drummers. “Yeah,” replied the old fellow. “I got a little two-tube affair. It’s a pretty good one, though.” “Can you tune out these little sta- tions with it?” “Well, I was listening to a quartet the other night, an’ I didn’t like the tenor, so I just tuned him out and listened to the three of ’em.” —_~2+.___ The squeaks in a shop can be got rid of by a few drops of oil of human kind- ness. sharply im- GRIDDLES _— BUN STEAMERS _ Everything in Restaurant Equipment, Priced Right. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mgr. URNS GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D R A,PIOD=S MICHIGAN We Cater to Independent Merchants Only FRUITS AND PRODUCE BANANAS A SPECIALTY D. L. CAVERA AND CO. THE HOUSE OF PERSONAL SERVICE Phone 9-3251 M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN om Direct carload receivers of UNIFRUIT BANANAS SUNKIST ~ FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables On to Dayton It is time to make plans to attend the Annual Convention of the National Association of Retail Grocers at Dayton, Ohio, June 16th to 19th inclusive. New ideas, new inspiration, better business, will result from attending the Convention. Then there is the pleasure of meeting old friends and making new ones, and seeing other parts of the country. Let your motto be—‘‘On To Dayton In June’”’. Write your local Secretary now so that you will be in- cluded in the plans for special trains. Compliments of STANDARD BRANDS INCORPORATED VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cantaloupes, Peaches, “Yellow Kid” Bananas, Oranges, Lemons, Fresh GreenVegetables, etc. HARDWARE Michigan Retail Hardware Association. President—Louis F. Wolf, Mt. Clemens. Vice-Pres.—Waldo Bruske, Saginaw. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Keeping Everlastingly At It Helps To Sell Paint. For the wideawake hardware dealer, the spring paint campaign is long since under way. He may not have secured very large results so far, but he will _have put forth a lot of selling effort and laid the foundation for big busi- ness when the spring sales campaign gets into its stride. Paint is one of those lines that can’t be sold without a great deal of educa- tional work. With small wares dis- played and priced right before the customer’s eyes, the goods as a rule sell themselves with the minimum of effort on the dealer’s part; but to sell the bigger hardware lines, such as stoves, electric washing machines and paints, persistent effort is required. The sale of paint for an exterior house job, for instance, isn’t just one trans- action; it involves, rather, a series of transactions between the first incep- tion and ultimate consummation of the sale. The first step is to get into touch with the prospect. Then, get after him with a variety of ammunition—window display, advertising literature, and per- sonal sales effort. All these advertis- ing media, while helping to attract new prospects, will also help to convert your present prospects into actual pur- chasers. No hardware dealer who has handled paints seriously expects to sell a paint prospect immediately on getting in touch with him. I have indeed known men to walk into a hardware store, ask for a color card, get figures on the amount and price of the paint needed, order it, pay for it, all in one transac- tion covering a few minutes. The thing has happened, and that without any conscious preliminary effort on the dealer’s part. But it doesn’t happen often. With the average paint prospect, an enormous amount of advertising is re- quired to merely get him to the en- quiry stage. A great deal of what may be called paint education is necessary after that to advance him to the point where he decides that he actually ought to paint. Still further selling effort is required to convince him that your brand of paint is what he wants, and that “Do it Now” is a wise motto. Selling paint to the individual cus- tomer is not a single battle, but a cam- paign involving a succession of battles. It logically follows that the dealer who quits when he loses the first battle —as he inevitably will—stands very little if any chance of emerging with advantage. To win in the long run, the paint seller must keep on trying until, no matter how many battles he has lost, he wins the final one and with it the campaign—in other words, clinches the sale. Hence, persistence is an absolutely vital factor in paint selling. The paint dealer who convinces his prospect that painting is necessary, desirable and economic may get no return whatever for his work if he quits pushing for a MICHIGAN sale at the critical moment when the prospect is debating just where to buy paint. A prospect, even if convinced that paint is desirable and that your brand of paint is best for his purposes, may yet postpone buying until another season or another year unless you keep after him to clinch the sale. The paint dealer who gets the biggest return for his work is the paint dealer who keeps right on the job throughout the entire season. The winter is, of course, the time to lay out the spring paint campaign. The shrewd dealer makes his dispositions before he goes into action. Then it is he revises his prospect lists, as- sembles paint literature, makes ar- rangements for his direct-by-mail ad- vertising campaign, prepares advertis- ing copy and outlines window displays. Yet all this preliminary work will prove fruitless unless it is followed up in the spring by persistent selling ef- fort. When it comes to pulling actual business, good teamwork is helpful. The retailer who works hand-in-hand with the paint manufacturer will se- cure larger results than the retailer who leaves it all to the other fellow. He will secure larger results, too, than the retailer who refuses to avail him- self of the manufacturer’s co-operation and undertakes the campaign single handed. The paint manufacturer supplies a great deal of valuable assistance to the dealer; and the dealer is well ad- vised to use it intelligently. For in- stance the dealer should plan the systematic and intelligent distribution of color cards and other advertising literature. It is no trick whatever to get rid of a mountain of this beautiful advertising material. A score of school boys can clean you out in a single Saturday. But promiscuous, unintelligent dis- tribution is mere waste. You might as well dump the advertising matter in the creek. Your business is to know just what people are likely to be in- terested, and to get this material into their hands, and to conserve it for that purpose. The direct-by-mail campaign is a good thing, particularly if you have a carefully selected prospect list to work on. Indeed, it should not be under- taken without such a list. The manu- facturer can supply a great deal of ma- terial for this follow-up campaign. The dealer, on the other hand, should con- tribute something of his own—some- thing bearing the distinctive mark of his own personality and that links his store very definitely with the cam- paign and the brand of paint featured. The name of dealer or store should appear on all advertising matter. But there should be something more in- dividual. It need not be very elab- orate. One dealer in the course of his follow up campaign sends out a personal letter to every prospect. It is short, not much more than 100 words, individually typewritten on the firm’s letter-head and personally sign- ed. What it lacks in length it makes up in sound, straight-from-the-shoulder argument. And it goes out in a sealed envelope under letter postage. It dis- TRADESMAN cusses, briefly but pointedly, the ad- vantages of painting, closing with an urgent personal invitation to the pros- pect to come in and secure quotations on the job he wants done. Remember throughout your adver- tising to feature not merely your brand of paint but your store and yourself. Get into your advertising and across to your customer the idea that your store is at his service, that whether he buys or not you are anxious to give him whatever information he needs. Get the idea across, too, that you know something about paint; that you can help him, by suggestions, advice and if need be practical demonstration, to get a mighty good job. This idea of personal expert service is often an im- mense help in clinching sales. April 23, 1930 The most successful paint campaign is that in which every possible influ- ence is brought to bear simultaneously and continuously on the prospect. Thus, you should simultaneously combine circularizing, window display, newspaper advertising and _ personal suggestion, to bring your paint depart- ment to the attention of your pros- pects. Having started all these influ- ences working, keep them at work un- til the very end of the campaign. In window display, a succession of good average displays will have much great- er pulling power in the long run than a single outstanding display. A com- paratively small newspaper space used intelligently and continuously will be far more effective than a full page ad- vertisement run two or three times and Phone WHOLESALE FIELD SEEDS Distributors of PINE TREE Brand ALFRED J. BROWN SEED COMPANY 25-29 Campau Ave., N. W. Granpd Rapips, MicHicAn Automatie 4451 Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN Xe Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment BROWN & SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Harness, Horse Collars Blankets, Robes Sheep Lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN April 23, 1930 then dropped. In paint selling, it’s the persistent, unremitting follow-up that gets results. The hardware. dealer has, of course, other lines to push and sell besides paint. He can’t devote all his news- paper space, all his window display or all his selling effort to the paint de- partment. Yet by organized effort he can to a great extent make this de- partment a big feature. Yet window display, newspaper ad- vertising, | direct-by-mail follow-up campaign—all these, however persist- ently used, will rarely sell paint. What they accomplish is to educate the cus- tomer and get him inside the store. Then, personal salesmanship is. still necessary to clinch each individual sale. And poor salesmanship, quite frequently loses sales that are prac- tically clinched. Expert salesmen aren’t to be had every day. But the average clerk, with a little help, can be developed into a pretty fair salesman. At least, he can be taught to guard against the mis- takes that spoil sales. Two things are important in selling —knowledge of the goods, and tactful handling of customers. And the latter is probably the most important. I have seen salesmen who knew their goods thoroughly lose sales for that very reason; because on the strength of their intimate knowledge they chose to be dogmatic and overbearing with prospects. And I have seen salesmen who had just a smattering of knowl- edge get away with sales just because they had tact enough to stroke the customer's fur the right way. The ideal salesman is, however, the man who knows both his goods and how to handle people. In many hardware stores it is the practice in the winter months to hold little conferences in regard to the paint department and paint sales. The deal- er and his clerks talk over the brand of paint handled, its selling points, ob- jections likely to be met, and argu- ments to overcome them. They dis- cuss individual prospects; usually go over the entire prospect list. Such preliminary conferences are helpful in training your salespeople. But it is good policy, too, to keep an eye on them, especially the beginners, after the campaign gets under way. Give the individual a fair chance to develop his initiative and handle sales himself; that’s sound policy. But now and then the dealer will find it ad- vantageous to tactfully intervene and with a word or two steer the negotia- ‘ions in the right direction. Now and ‘hen he will find occasion to helpfully advise the salesman in regard to some point that has come to his notice. It may be good policy, too, to hold further conferences now and then and discuss selling and sales problems with your staff. From time to time as the campaign progresses you will discover new paint prospects. Have arrangements made to secure the names and addresses of all such prospects for future reference. See that every member of your staff understands the importance of this. And see that every member of your staff is imbued with the idea of keep- ing right after business until the very MICHIGAN end of the spring paint campaign. An- other point to stress is this, ‘Never let the paint prospect get away with a final No.” If the sale can’t be clinched now, get the prospect’s prom- ise to see you again before he buys; if he postpones until some other time, try to fix a time for him to see you or for you to call on him. In short, keep after the paint pros- pect until the close of the season. And if he hasn’t been sold then, prepare to go after him again next time. Victor Lauriston. —_++>____ Incidents of Early Days in Grand Rapids. Crescent street originally bore the name of Bronson. Stephen Bronson lived in Kalamazoo. He was the founder of that village. Bronson held a mortgage covering the Kent plat, greatly to the annoyance of Lucius Lyon and the later owners of the Another noted Stephen Bronson, a general in the civil war, was a banker in Big Rapids. LaGrave was the father-in-law of a property owner named Daniels, who named the avenue LaGrave. Prior to 1880, Division avenue, North of Monroe, was the locality of a number of prominent churches— First Methodist, St. Mark’s, First Re- formed, Westminster Presbyterian and a Swedenborgian. Only St. Marks re- Before the erection of the Vocational School, St. Mark’s was as prominent pictorially as Trinity has ever been at the head of Wall street in New York. Looking toward the East from any point on Pearl street the beholder admired St. Mark’s for its dignified and commanding appear- ance. In comparison with the school building the church is a bird cage. Upon spaces between the churches were the homes of Colonel Daniel McConnell, R. E. Butterworth, George H. White, James M. Sligh, Amos Rathbone, Henry Grinnell, Daniel E. Waters, Ira C. Hatch, James Lowe, Ransom Williams and other prominent citizens. A small hotel occupied a part of the ground at present covered by the Keeler building. Division avenue is the dividing line between the townships of Walker and Grand Rapids. The largest percentage of the territory within the municipal limits was formerly in the township of Walker. About the first undertaking of the pioneers of Grand Rapids, al- though, generally speaking, they pos- sessed but little means, was the build- ing of school houses. None of such buildings remain. Flames destroyed a number. Others were replaced by modern structures. The school at Division avenue and Bartlett street and Central High school on Fountain street occupy the sites of original school houses. The schools of the village were humble, but efficient in the field they sought to occupy. For many years the community, at property. mains. present known as Grand Rapids, bore two names—Kent and Grand Rapids. The failure of the Kent company or- ganized by Lucius Lyon and _ later owned by John Almy and_ others, caused the Kent section to sink into a dependency of Uncle Louis Campau’s TRADESMAN plat—Grand Rapids. Kent was bound- ed by Division avenue, the river, Lyon street and Michigan street. Persons who platted additions to the city gave the names of streets to their children or near relatives. Hon. William A. Richmond hon- ored his father by naming a street Jonathan. E. B. Bostwick named Madison avenue Charlotte, in memory of his wife. The name was changed by an ordinance passed by the common council. A fair daughter of Thomas Sheldon was honored when a platter named a street Rose. A street was named Williams to perpetuate the memory of Henry R. Williams, the first mayor of the city. Williams operated the first steamboat on Grand River. Can it be said that citizens of Grand Rapids travel faster every day of their lives than the fastest aeroplane? Schools teach pupils that the circum- ference of the earth is 25,000 miles. The earth turns over completely every twenty-four hours. How many miles per hour must it turn off per hour in order to carry citizens of Grand Rap- ids 25,000 miles in twenty-four hours? Hold your hat! Arthur Scott White. —_—__+~--+__ The things we do well don’t just happen; they represent hard work previously done well. Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Seautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. The ERICAN ATIONAL ° BANK ° Capital and Surplus $750,000.00 One of two national banks in Grand Rapids. Member of the Federal Reserve System. President, Gen. John H. Schouten Vice President and Cashier, Ned B. Alsover Assistant Cashier, Fred H. Travis Bossing a gang doesn’t consist of ten words of profanity to one of direc- tion, +2 Living beyond your means is throw- ing away the return half of your ticket. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 309-210-211 Murray a. GRAND RAPIDS, MI IGAN SIDE LINE MEN WANTED SALES MANIFOLD ORDER BOOKS COUPON Autographie Registers and Forms THE WIRTH SALES BOOK CO. 4446-52 N. Knox Ave., Chicago EW ERA LIFE ASSOCIATION Grand Rapids. SOUND COMPANY, SOUNDLY MANAGED BY SOUND MEN. I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT (A) CHEESE All varieties, bulk and package cheese ‘“‘Best Foods”’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES FRIGIDAIRE ELECTRIC REFRIGERATING SYTEMS PRODUCT OF GENERAL MOTORS For Markets, Groceries and Homes Does an extra mans work No more putting up ice A small down payment puts this equipment in for you F. C. MATTHEWS & CO. 111 PEARL ST. N. W Phone 9-3249 24 HOTEL DEPARTMENT News and Gossip About Michigan Hotels. Los Angeles, April 18—The closing and dismantling of the Wigton Hotel, at Hart, after operating for a period of two score years, is little short of a pub- lic calamity. At one time and, until a few vears ago, this was one of the most popular institutions on the Lake Michigan coast, in one of its most thriving cities. Hart has, from a physical standpoint, needed a_ better hotel for some time, as the Wigton has sadly deteriorated and is now unfit for habitation. It would be possible to renovate it, add modern improvements, such as running water and baths in its rooms, and there was a fair possibility of something along that line when the Heldenbrands, of Pontiac, were nego- tiating for the property recently. This deal, however, fell through, and now Hart is to be without a hotel. Several years ago, Fremont was in a like pre- dicament, when the dismantling of the old Hotel DeHaas was contemplated. However a deal was finally closed, whereby in conjunction with the local bank, a citizen’s organization was ef- fected, and they were enabled to com- bine the bank’s requirements with the necessity for a hotel and the Kimbark Inn is the result. Reasonably satis- factory hotel equipment is one of the chiefest requirements of any thriving city and Hart’s citizenry will do well if they will, without delay, hasten to fill the gap by acquiring the Wigton property, or proceed with the building of a new establishment. At every hotel convention there is much talk about the iniguities of the tourist camp. Out here in California they look upon them as a legitimate proposition and many hotel operators have interested themselves to the ex- tent of investing money in such en- terprises. Every time I catch up with an Easterner who has negotiated the coast trip by motor, I learn of the won- ders of tourists camps. I am not talk- ing of the so-called free camp, but of such as are operated at a moderate charge, with accommodations com- mensurate with such charges. I take the position that travelers who are un- willing to pay for camping accommo- dations which are wholesome and ade- quate—the cost being reasonable— ought to remain at home and avoid paying money for gasoline. But there are a lot of people who feel that they would like to see the country, and are prepared to pay for modest accommo- dations. Why not cater to this class and be satisfied with a fair return on the investment? In this age of sudden wonders one hardly knows what to tie to. The other day I was informed by one familiar with the situation, that a great film organization has decided to rent rather than buy or build theaters, be- cause of the possibility that television will put thousands of talking-picture theaters out of business—that soon the hearthside radio will not only bring us the sound but the show itself. And can anyone who bought a radio last year and finds it already antiquated by this year’s “super” improvements be- lieve that such a fear is groundless? The Federal Farm Board has under way “a whirlwind campaign” to get Northwest farmers to plant less spring wheat. The idea is that this will pro- duce a food shortage, send grain prices up and thus enable farmers to make a profit. Such a situation would also enable poor people in cities to pay more for bread—but the paternal gov- ernment seems to have overlooked this possibility. The farmer should make a profit. But it is certainly no busi- ness of the government to urge him to make a profit at the expense of mil- lions of Americans to whom the price MICHIGAN of bread is vitally important. After it has got through advising the farmer what to do, will the Government think up some advice for the consumer, tell- ing him how to pay more for his daily bread? It is reported that there are a lot of high-priced hotel men out of jobs. This does not really indicate that there are no jobs. There are high-priced execu- tives that are such through accident, but the real blown-in-the-bottle kind are always in demand. They are the ones who possess horse-sense, backed up by real sentiment. I run across them frequently and they never worry about looking for jobs. High collars do not always make wholesome op- erators. Unless there is a “closed season” enforced against outside poachers Michigan will continue to supply well-trained executives for other fields. After sacrificing Ward James to Chicago’s demands, now she must needs come over here and take away W. J. Wooley, publicity expert, who for a long time had charge of the se- curing of conventions, and assisting in the operation activities of the Grand Hotel, Mackinac Island. This time the culprit is the world-famed Hotel Sherman, of Chicago, and Mr. Wooley will look after the promotion work of that institution. And let me tell you that when those Sherman people get on the trail of a good thing, they never let up. The Michigan gentleman, with his equipment, has a life’s job. According to reports the reason the Interstate Commerce Commission 1s just now interested in investigating to find out why railroads are charging an extra fare for de luxe service is that they, the commission, have just heard about it. This has been going on for a lifetime, but evidently the commis- sioners’ passes are not good on “var- nished car” trains. However, by the time the commission finally gets action, the competition of the busses will probably compel the railroads to abro- gate the extra fare charge and they may even be compelled to pay bonuses to get people to use this class of equip- ment. Anyhow, if they should do this, somebody ought to be good enough to acquaint the rail-rate-making body of the fact so they can set a date of hear- ing about the time the ‘sands of the desert grow cold.” The idea of having the census bu- reau make up a list of so-called “ghost” hotels is not so bad. It ought to be worth the trouble to know just what cities are over-hoteled. Lack of this kind of knowledge may account for the fact that a lot of people who have money to “toss to the birds” get the impression that all instead of just a few institutions which are favorably lo- cated and intelligently operated, are making a reasonable profit, there ought to be big returns from similar invest- ments almost anywhere. Action, as suggested by the census takers, would avoid a rare crop of headaches. A great many hotel operators seem to think that just because the feeding end of their establishment is a losing one they should be in a rush to dis- pose of it. I think this is a common error. Years ago no one ever looked upon an institution as a hotel unless it had a dining room, and, in fact most of the compliments paid landlords were directed toward this end of the house. I am inclined to believe that the or- dinary hotel dining room is far from being a source of great profit, but if well run, it helps establish a reputation. Then why not try to continue in the good work and study incessantly to de- vise some way of making a litle money out of it. Here in Los Angeles, one hotel specializes on fifty cent meals— darned good ones—and does a capacity rooming business despite the fact that a majority of such establishments are TRADESMAN April 238, 1930 “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -t- Sandwich Shop “We ave always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.”’ HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND, Mar. NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. Buropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. The LaVerne Hotel Moderately priced. Rates $1.50 up. GEO. A. SOUTHERTON, Prop. BATTLE CREEK, MICHIGAN CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION HOTEL OLDS LANSING 800 Rooms 800 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. GrorGe L. Crocker, Manager. MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms “i 400 Baths RATES $2.50 and up per day. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWART R. SWETT, Mgr. Muskegon -t- Michigan Columbia Hotel KALAMAZOO Good Place To Tie To HOTEL BROWNING Grand Rapids Room & Bath $2 to $2.50. No Higher Half Dollar Dinners 5:30 to 8 P. M. Three Squares from Station. Liberal Parking Space. CHARLES RENNER HOTELS Four Flags Hotel, Niles, Mich., In the picturesque St. Joseph Valley. Edgewater Club Hotel, St. Joseph, Mich., open from May to October. Both of these hotels are maintained on the high standard established by Mr. Renner. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. W. O. HOLDEN, Mgr. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor April 23, 1930 MICHIGAN TRADESMAN 25 only taxing their rooming capacity to . about forty per cent. According to the Hotel World bulle- tin, Walter J. Hodges, general man- ager of Hotel Burdick, Kalamazoo, celebrated his 52nd birthday. They do hang on like everything in dear old Michigan. Shake, Walter! Also that prohibition notices have been supplied Detroit Hotel Associa- tion members. They surely do not need them, but how about their guests? A. W. Heldenbrand has taken over the Arcadia Hotel, at Alma. All right, Old Boy, I will be over there shortly and see whether you utilize the same methods you did at the Kimbark Inn, Fremont. If you do. I would rather have your job than to be a licensed bootlegger, without casting any “as- paragus” on your program. The Windsor Hotel, Sault Ste. Marie, is to have an eighty-six room addition, making a total of 130 rooms. Paul M. Everett is the operator. L. McGregor, who has been credit manager of Hotel Tuller, Detroit, for some time, has been appointed man- ager of Hote! Addison, with its equip- ment of 480 rooms. It will be im- proved to the extent of $30,000. The Muskegon Lake Yacht Club, Muskegon, has applied to the State Conservation Commission for a lease of the public lands there to be used as the site for a club house. The Com- mission is considering the legal as- pects of such a concession. George J. Renner has taken over the City Hotel, at Monroe. I don’t know this chap, but if he is anything like that hustler of the same name, at Niles and St. Joseph, I will place a bet or two on his making a success of it. The opening of the Kellogg Inn, at Battle Creek, has been postponed un- til some time in May. Perhaps after all I will be on hand to assist in the christening. Harry Holland has leased the Lowell Hotel, at Lowell, for another year and is busy renovating same. Frank S. Verbeck. —_2+>___ Champions Thrift As a National Virtue. I wish to call your attention to an article in the latest number of the Literary Digest which quotes Senator James Couzens in an address before the manufacturers of Detroit. I agree with his views regarding the unem- ployment situation. I would like to see a movement started throughout the Nation to in- clude a thorough training of the young along the lines of thrift in our public schools. I believe this is done to some extent in the schools of your city, but it should be made general in all schools. It would be to the best inter- ests of every line of business. It would help solve the credit problem and lessen crime. The National Surety Co., was so impressed in raising the moral stand- ard that it had a text book prepared by a number of noted educators. The title of this book is “The Honesty Book” and the company offered to supply any public school with these books at no cost if the school board would agree to adopt it into its regu- lar course of study. I sent for one of the books and was much impressed with it. I believe the time is coming when all lines of business will see that it is profitable to raise the moral and finan- cial standard of the people; that it is poor business to urge buying beyond the ability to pay; that it is more profitable doing business when people are in comfortable circumstances; that it is poor policy to let greed and selfishness run riot. The general wel- fare must be given more consideration. It is better to do this, even from a business standpoint, rather than de- pend upon vast charities to care for the unfortunate. We should do more to prevent poverty and crime. The eighteenth amendment was put over through the help of business men who realize that the liquor traffic lowers the efficiency of employes. Some day the business world will see that it is a good investment to aid in educating the people to a higher standard of thrift. This, in turn, will build a high- er standard of character. Selfishness and greed make many business men shortsighted. Business men cannot make so much profit out of poverty and it can from plenty. The golden rule works both ways and that is what business of all kinds should practice. The present panic through which we are passing is the result of misdirected business. It brings on a loss far greater than any temporary gain which has been made by a few. You will pardon my writing at length, but I feel that American busi- ness should take active measures to better protect the welfare of the aver- age man, that our Government should be more paternalistic, in regulating so- ciety; that a man should be called to account who is spending all he earns, which eventually makes him a de- pendent upon the public. The safety of the Government itself, is endanger- ed when poverty runs rampant. I would like to see a fund establish- ed by law which could be loaned out to worthy young married people to help them establish a home. Such an agency should be under supervision of some elderly person who could take a personal interest in their welfare. This loan to be repaid to this revolving fund in regular monthly payments. I believe such an agency would do much good in keeping young married people off the financial rocks. B. Stebbins. —_—__> +> —— Annual Report of Treasurer Tatman at Saginaw. Cach on hand March 13, 1929 $1,376.24 Receipts during year __----_- 3,113.23 otal eee $4,689.47 Disbursements _-_.____-_____ 3,908.73 Balance on hand -------- $ 780.73 The disbursements have been as fol- lows: Wolverine Art Shop ---------- $ 21.72 Michigan Tradesman ~-------- 294.56 Baul Gezon oo). 570.44 M. ©, Goosen: 22200 99.67 Watkins Better Shap 2... 5.07 Michigan Tradesman _-------- 21.47 Paul Gezon S20 ee 50.00 Hang Johnson 22... 10.00 AL Baunce 2) oe 10.00 J) Vatman go oe 10.00 G. Vander Hooning ----------- 10.00 Oy Te Bailey 22 10.00 © bi Brawmard 10.00 Gtover Pale 10.00 Ole Peterson 22 2 10.00 Wor Schultz 9 10.00 @. He Janssen 20 100.00 aul Gezon 2205 6 94.85 Etepman Hlanson 9. 6.75 Wii Sehulta 8 9.58 a eanson 220 130.00 . R. Grocers & Meat Dealers 42.00 Geol We. Welch Co. 9.50 Ae Jonnsen Co 11.50 Elesman Elanson _2 163.50 Ji S) Grosby €o. 0 5.00 G. R. Letter Service 2.00 G. R. Grocers & Meat Dealers 25.50 Ererman Efansom ... = 138.50 National Retail Association __. 6.25 Henman Efancon = 149.00 G. R. Grocers & Meat Dealers 62.74 Herman! Hanson 0... 214.33 E¥emman Elanson === 156.00 Heenan, Elanson 2.00 2 120.00 Eetrman Flanson __~= | 49.38 Hemman Hanson 2... 150.00 Herman Elansom - = 120.00 G. R. Grocers & Meat Dealers 232.53 Herman Hanson _____-______- 63.73 Hepman Franson =. = 120.00 fresman Ehanson = 18.04 Herman Hanson ..._.._. 15.00 Henman Tanson .. 120.00 Herman Elanson _... == 60.94 Hesman Hanson =. = 34.62 Herman Eranson ..) ss 324.56 J. Bo Vatman, Preas. —_~+-~+___ When On Your Way, See Onaway. Onaway, April 22—Claud Palmer, geologist for the Emery Oil Co., re- turned this week after spending the winter in Florida He has taken up his duties at the oil well now being drilled East of town where prospects look favorable for a gusher. Mr. Palmer says he has been amusing him- self durir~ the winter trying to explain to the Southerners, who have never seen snow, just how it looks and feels and a thousand other questions never before thought of that he was unable to answer. When flving becomes a little more popular it is possible that the South- bound planes from Michigan may deliver a few shower snowbaths to the natives of Florida each morning, that they may experience the joy of the ar- ticle which brings the blood to the surface and puts the spizer-ink-tum into a fellow. Draw on vour hiking boots and pre- pare for a tramp in the woods. The hepatica, spring beauties, trilliums and arbutus all await your coming. The trailing arbutus prepares its buds dur- ing the late fall, resting snugly under the snow all winter preparatory to the spring awakening. On one of our late tramps last fall, we found some buds, some of which were fully opened up. If you are willing to escape and re- main away from public gatherings and society entirely just gather a nice mess of leeks for a spring tonic. Your onion bed will cheerfully take a back seat. Anyone would think by reading the article in the Grand Rapids Herald of April 16 headed “Census shows Ham- lets Walk Oblivion Road” that we are all going to the bow-wows: that vil- lages and towns will soon be a cur- iosity, etc. Well, don’t you believe it: that’s chain store talk. Those who flocked to the cities are coming home to roost just as fast as possible; the little old home, whether village or farm, looks mighty good just now to the unemployed city chap. No bread lines or soup houses needed up our way. Just pull off your coat and go to work, raise your own potatoes and beans—yes, and everything else neces- sary to eat and live well. Cut your own wood and never mind the pay day You won't need it. Squire Signal. —_——_++<+___- Legislation To Protect New Plants By Patent. Proposing that the plant “inventor” shall be protected in his work with a patent, just as is the man who works out a new mechanical device or im- ptoves on an old one, the Purnell bill has been favorably reported by the IHiouse Committee on Patents. The this measure, as stated by the Committee in its report, "is {© afford agriculture. as far as practicable, the same opportunity to darticipate , the benefits of the patent has been given to industry, thus assist in placing agriculture on a basis of economic equality with indus- try. The bill will remove the existing d:scrimination between plant develop- ers and industrial inventors. To these ends the bill provides that any person who invents or discovers a new and distinct variety of plant shall be given by patent an exclusive right to propa- gate that plant by a sexual reproduc- tion; that is, by grafting, budding, cut- ting, layering, division and the like, but not by The bill does not provide for patents upon varieties of plaats newly found by plant explorers or cthers, growing in an uncultivated or wild state.” purpose of system as seeds. OO Sells Picture Postcards of His Store. V. A. Spring conducts a store at Morton, N. Y. He has worked out a very clever bit of advertising, and it costs nothing: his customers pay for it. Of course, his plan can only be effec- small towns and rural stores. Several years ago he had pictures tive in taken of his store and put on postcards, making regular postcards such as tour- would want to send were secured at a ists, visitors, etc., These cost of about one-half cent each. Mr. Spring has’a postcard rack of The store views were placed in the rack, too, and more than 5,000 of them, at a few each, have been sold. Many people from the area have become ac- quainted with the store merely through the postcard view. Mr. Spring says there has always been a big demand for local views and that this stunt has been fine advertising, yet has brought in an extra profit. —_—__» ++ Two-Headed Pig Stops the Crowds. The Lussier Beef Company is locat- ed in Manchester, N. H. A display in- stalled in a window recently brought such crowds to the store that the side- walk was blocked for most of the day. Mr. Lussier had ingeniously arranged a two-headed pig. It was so well done that it looked like a real freak of na- ture. All day throngs of people passed by, stopped, looked, rubbed their eyes, and then remained. Then this enter- prising merchant accommodated many of his enquiring customers by demon- strating how he had fastened the two pigs’ heads together. It was a mighty attractive display and brought the store invaluable publicity. to friends. local views. cents surrounding Ruined. work adds cost. to production DRUGS Michigan Board of Pharmacy. President—J. Edward Richardson, De- troit ve ene Orele Hoxie, Grand Rap- i s. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. President — Claude C. Jones, Battle Creek. Vice-President—John J. Walters, Sagi- naw. Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Hardineg.- Yale. Special Inks. Marking Ink Without Heat Manganese phosphate --________ 1 oz. Hyarechioric acid =D ozs, Amthacene 4 drs. Potassium chromate ===. 2 drs. AtCada gum 2 q. Ss. Distilled water ==? des. Dissolve the phosphate in the acid, add the anthracene to the chromate Finally add a small quantity of gum, and shake. Indelible Ink. Lopwood extract 5 drs. Beoune water 2 2 9 ozs. and the water. dissolve, then add a Solution of potassium bichromate 1 dr. Wann war 5 drs. Eydrochione acid 2 drs. Indestructible Ink. Graphite, impalp. powder _---5 ozs. nm: Gopal 8 0 OZ6. ison sulphate 900 ¥% drs. Tincture of galls 5 31% drs. Indigo sulphate — 14s ozs. Mix the materials, and boil them in sufficient water to make a fluid of the desired consistency. After boiling for a few minutes, let it stand a while for the grosser particles to settle. Then decant and bottle. Typewriter Ink. dvansparent soap ... 1 oz. Ciycein 8 4 ozs. Water 12 ozs. Wood alcohol 9 5 gaze. Any alcohol soluble aniline color q. s. Dissolve the soap in the water and glycerin, the color in the alcohol. Mix. Nigrosine may be used for black ink, methyl! violet for violet. Red Ink For Typewriter. Oil soluble Bordeaux red ___4 drs. Oil soluble erythrosine ____ 4. drs. Commercial oleic acid ~____- 1Y% ozs. Castor oil_-----q. s. to make 2 pints Rub the colors down with the oleic acid; add the castor oil, and heat to 112 degrees to 230 degrees F., with constant stirring. Zinc Label Ink. Potassium® chloride ________ 2 «ozs. Copper sulphate -. 4 ozs. Atiline blue 0 15 grs. Dilute acetic acid _-------_- 3% ozs. Distilled water —--__.. 9 ozs. Dissolve the potassium chloride and the copper sulphate in 1,400 parts of water. Mix the acid with the rest of the water, and dissolve the blue in the mixture. Mix the solutions. Show Card Ink—Red. Rosaniline acetate __________ 2 parts PaCOnGl 1 part Water 22 10 parts Bordeaux red 2. 3 parts PICOne! 2 2 parts rset iasinnsigeperetnresn MICHIGAN Water 20000) 20 parts Giyeetin 1 part Violet or Blue. Aniline violet or blue (2 R. B. to OB) ee 1 oz. Met water 2 7 ozs. Allow to cool and add: Plcohwol 6 0 4 ozs. Gaycerin 2020 2 drs. Bther 2 5 drops Carbolic acid 2.2 1 drop ———_+->—___ Facts As To Cancer. Recently in addressing a gathering of physicians a prominent member of the profession said: “As to cancer, this is one of the most curable of all dis- eases where treatment is begun in time. It is only after the disease has made progress to the extent that the surgeon cannot safely remove tissue to which it has spread that it becomes incurable to surgery. You read in the papers that someone died ‘following an operation.’ It is not often caused by the operation. It simply means that the patient allowed the disease to go too long.” This has been shouted from the housetops, so to speak, by physicians for centuries and will al- ways be a warning that should be heeded. Recently Dr. Howard A. Kelly of Johns Hopkins has stated that electro- surgery “finds its greatest usefulness in the treatment of cancer. The most important field for this novel agent lies in the realm of malignant growths and the various tumors,” he says. “With electro-surgery the lymphatics and smaller blood vessels are sealed with the progress of the operation.” At the recent convention of the American College of Surgeons in Chi- cago, Dr. James Heyman of the Royal Caroline Institute, Stockholm, Sweden, said that although he promised no cure for cancer, physicians had gained some success in arresting the growth of cancer, sometimes for as long as fifteen years. He said that there were three methods of treatment of cancer in use: (a) Radium, (b) surgery, and (c) a combination of surgery and radium. —_~++>____ Goods Not As Specified. It would seem theoretically fair to accept such items of a shipment as are satisfactory and return the inferior ones, but to protect yourself you must return the entire shipment if any por- tion is not up to the quality specified at the time of purchase of the entire lot. There are on record a large num- ber of cases where part of a shipment has been retained and the rest return- ed because not up to the quality speci- fied. Invariably the buyer has been held to owe for the entire shipment be- cause of acceptance of part of it. However, if part of the shipment should consist of articles entirely dif- ferent from those you ordered, then you may return the goods not ordered and retain those you have ordered. For example, say your order was for straw- berries, cherries and raspberries, and when the shipment arrived it contained pineapple instead of strawberries. Then you could return the pineapple you did not order and retain the goods you did order. There is no question here of quality. But if the correct fruits came and the cherries in the sample were TRADESMAN whole and perfect and those which were shipped were broken and inferior, then it becomes a question of quality and all the shipment would have to be returned. If you are returning anything be- cause the quality of it is involved be sure that the adjustment is made be- fore any of the shipment is used. You are not compelled to return it at once. You may correspond with the manu- facturer and get an adjustment if pos- E. F. White. es Eat the Woodpile and Enjoy It. Dr. Friedrich Bergius, the German chemist, tells us, according to news- paper reports, that we may soon ex- pect to have foodstuffs made of wood. Impossible though this may sound, it is, nevertheless, likely to be true. Some doubts may be removed if one recalls the work that Dr. Bergius has done in nitrogen fixation and in the hydro- genation of coal with the resultant production of gasoline. He is accus- tomed to doing the impossible. We may, in fact, be quite delighted to munch some hydrogenated wood. Not many years ago one might have viewed the prospect of wooden clothes in the same way that he looks at food from wood to-day. Yet, much of our artificial silk to-day is made from wood. Cottonseed oil was once looked upon as being useful only for fraudu- lently adulterating olive oil. Now, through hydrogenation, it has largely replaced lard in cooking. Dr. Bergius- said that the nutritive value of firewood was about the same as that of an equal weight of oats, but was cheaper. We sible. April 23, 1930 may yet not only eat wood, but we may like it. Just as artificial silk is in general preferred to cotton, so we may later prefer wood to many articles in our present diet. ——_+~++____ Colored Marking Pencils. Ceresin, 4 parts; carnauba wax, 3.5 parts; Japan wax, 2.4 parts. Melt to- gether, stir in talc, 5 parts, and the de- sired coloring matter in powdered form. The following colors are recom- mended: Prussian blue, 1.25 parts: cinnabar, 1.5 parts; chrome green, 1.5 parts; zinc white, 1.5 parts; chrome yellow, 1.5 parts; or lampblack, 0.8 part. The heating is continued during half an hour on a boiling water bath with uninterrupted stirring, and the mass then poured into glass tubes, 25 cui. long,-closed with a cork at one end and allowed to cool. The con- gealed cylinders may then be removed, and the hollow portion which inevit- ably forms, cut off, to be included in subsequent operations. —_2-.___ Camphorated Cream Ointment. Camphor, in coarse powder ____80 grs. Carbotc acid 2 ite 60 grs. Ol ofieucalyomis 908) 8 2 drs. Tincture of aconite root -_____ Z drs, Wellow wax 22520 2 ozs. Petrolatim 2508 16 ozs. Melt the wax and petrolatum to- gether, mix the camphor, carbolic acid, oil of eucalyptus and tincture of aconite, and when the camphor is dis- solved, add the mixture to the melted mass while cooling. Recommended for catarrh, and whenever a soothing, healing ointment is desired. TWO FAMOUS BRANDS, KNOWN FOR QUALITY WHEREVER MEN BUY CIGARS THESE LEADING QUALITY CIGARS ARE GOOD CIGARS TO TIE TO Distributed Throughout Michigan by Lee & Cady Siena OT passes ScaRtaiant asses 4 4 4 4 ‘ j ' } ' April 23, 1930 MICHIGAN WEAK LINKS IN THE CHAIN. (Continued from page 3) den snap, will apart and fall asunder. The monopolistic mergers that forg- ed the chains are proving their own They stretched the chains to the limit—to the breaking point—and they can “give or take’ no nemesis. have longer, give little and take much. It will be of interest to note just what their mighty summer campaign will accomplish or fail to accomplish. High King Harris. —_>-+>—___ Items From the Cloverland of Michi- gan. Sault Ste Marie, April 22—One of the finest days of the season was Easter, contrary to the weather re- ports announcing “cloudy and un- settled.” The population was out in spring attire, the parks were fairly filled, as well as the locks. It surely was a treat to have such a nice day after the wet week we had experienced. Newberry is to have a new $30,000 theater which will be erected next to the Rexall drug store by Thomas Shimmens, proprietor of the Shim- mens store. Mr. Shimmens has been conducting a movie theater for a num- ber of years, as well as running the store. Newberry is one of the best towns in Luce county and the new theater promises to be a_ profitable venture. Arthur Poppe is putting up a new gas station on the vacant lot on the corner of Portage avenue and John- son street, next to the Luberto store. This will make the corner more at- tractive. The contract price is about $1,000. It is to be built of bricls. Walter Robbins, overseer of the Grand Hotel, at Mackinac Island, ar- rived last Friday from West Baden, ind. The decorators will start work immediately, so as to get through in time for the opening, which will be June 17. A convention of Massachu- setts life insurance agents, 800 strong, w.ll move in on that date, Phil Dufina, golf pro in charge of the Grand golf links, began this week with a crew of men to get the course in condition for early play. An innovation this season Will be a Tom Thumb glow course, which is soon to be laid out near the hotel. This miniature course will be well illuminated and available for night playing as well as day. | Opportunities might be more easily recognized if they didn’t so often come disguised as hard work. Fred Shaw, manager of the Gamble- Robinson Co., met with a painful ac- cident while cranking one of the big delivery autos on Saturday which was left in gear, starting forward and pin- ning him in the garage, breaking one leg at the knee. He was taken to the hospital, where he is doing as well as can be expected. but it will be some time before he will be able to get back on his feet again. R. Pond, the well-known grocer at Mackinac Island, celebrated his 77th birthday last week. Mr. Pond is still active and enjoying good health. His many friends are wishing him many more happy birthdays. Jack Mahar is building a tourist grocery store across from the village park at Newberry. The store will be ready as soon as the tourist season starts. Mr. Mahar has had _ several years’ experience in business. He ex- pects to carry a complete line of tour- ist groceries and supplies and will also run a hot dog stand in connection. To the census enumerator, the man of the house is the head of the family, but the man of the house may know a lot more about it than the census enuincrator, William G. Tapert. ——_» ~~ _____ Promoting Novelty Jewelry. Orders for novelty jewelry have re- cently shown a pickup, after a period of slowness that puzzled both retailers and manufacturers. tributed to more extensive promotion of the many leading stores and the indications were said to be that efforts of this type will con- tinue actively into the period of warm The gain is at- merchandise by weather. Prystal items, including necklaces and bracelets, continue out- standing in the business being done. Crystal, semi-precious stone set types and wood sports and beach items are also reported to be doing well. BASE BALLS INDOOR BALLS TENNIS BALLS RACKET PRESSES VISORS GOLF BALLS MATCHED GOLF SETS Department, care of Grand Rapids WE WHOLESALE A. J. REACH and WRIGHT & DITSON SUMMER ATHLETIC EQUIPMENT PLAYGROUND BATS TEE’S GOLF WOOD CLUBS REGISTERED GOLF CLUBS CWT o Write for Catalogue and Net Price List. Write Promotion CWT Oo Hazeltine & Perkins Drug Co. Michigan PLAYGROUND BALLS TENNIS RACKETS RACKET CASES GOLF BAGS STEEL SHAFT CLUBS Manistee Barks Cassia (ordinary). 25@ 30 Cassia (Saigon) _. 50@ 60 Sassafras (pw. 60c) @ 60 Soap Cut (powd.) S9@ 22 20@ 30 Berries Cubeb 2... @ 90 Kish oe anos @ aa duniper _... 10@ 20 Prickly Ash ______ @ Extracts Licorice _. 60@ 65 Licorice, powd. __ 60@ 70 Flowers AGnica 1 50@1 60 Chamomile Ged.) 380@ 40 Chamomile Rom. @1 25 Gums Acaeia, ist 50@ 55 acacia, 2nd __.. 45@ 50 Acacia, Sorts ___ 39@ 40 Acacia, Powdered 40@ 60 Aloes (Barb Pow) 35@ 45 Aloes (Cape Pow) 35 Aloes (Soc. Pow.) 75 80 Asafoetida 3 Camphor Guaiae 9 Guaiac, pow’d __ @ 70 King | 2 @1 25 Kino, powdered__ @1 20 Myrrh 2} @1 15 Myrrh, powdered @1 2 Opium, powd. 21 00@21 50 Opium, gran. 21 00@21 50 Shellac, Orange 50@ 65 Shellac, White 55@ 70 Tragacanth, pow. @1 75 Tragacanth ____ 2 00@2 35 Turpentine ______ 30 Insecticides Arsenig | 2. 08@ 20 Blue Vitriol, bbl. @ 08 Blue Vitriol, less 09%@17 Bordea. Mix Dry 12%@ 28 Hellebore, White powdered _..... 15@ 325 Insect Powder... 473G@ 60 Lead Arsenate, Po. 1344@27 Lime and Sulphur Deg 09@ 23 Paris Green ____ 2644@46% Leaves Buchy 23.0 Buchu, powered @1 00 Sage, Bulk -..... 25 30 Sage, % loose __ 40 Sage, powdered,_ @ 385 Senna, Alex, ____ 50@ 75 Senna, Tinn. pow. 30@ 35 Uva Urai 20@ 26 Oils Almonds, Bitter, ue, oo 7 50@7 76 Almonds, Bitter, artificial __.__ 3 00@3 25 Almonds, Sweet, true 1 50@1 80 Almonds, Sweet, imitation ____ 1 00@1 25 Amber, crude -. 1 00@1 25 Amber, rectified 1 50@1 75 Anigg 222 2 00@2 26 Bergamont -... 6 50@7 00 Cajeput ________ 2 00@2 25 Cassia 200 3 00@3 25 Castor .... 1 55@1 86 Cedar Leaf ~___ 2 00@2 25 Citronella -._.__ 75@1 00 Cloves 4 00@4 25 Cocoanut ____. 27%@ 35 Cod Liver —____- 1 40@2 00 @Croten 2.3 5 50@5 75 Origanum, com’! 1 00@1 20 Pennyroyal -.-. 8 00@3 25 Peppermint -... 5 50@5 70 Rose, pure __ 13 50@14 00 Rosemary Flows 1 25@1 50 Sandelwood, B. I 12 50@12 75 Sassafras, true 2 00@2 25 Sassafras, arti’] 75@1 00 Spearmint —..___ 7 00@7 26 Sperm 2. 1 560@1 75 Taney 200 7 00@7 25 Tar USP __. 65@ 75 Turpentine, bbl. _. @ 64 Turpentine, less 71@ 84 Wintergreen, leaf -_..-_-_.. 6 00@6 25 Wintergreen, sweet Birch oo. 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed ____ 4 50@4 75 Wormwood, oz. ____ @2 00 Potassium Bicarbonate ____ 35@ 40 Bichromate 15@ 265 Bromide _ 69@ 85 Bromide) 54@ 71 Chlorate, gran’'d. 21@ 28 Chlorate, powd. 16@ 23 OF Stal 1i@ 24 Cyanide 30@ 90 Rodide 2 4 06@4 28 Permanganate __ 224%@ 35 Prussiate, yellow 35@ 45 Prussiate, red _ @ 70 Sulphate = 35@ 40 Roots Alkanet 2 30@ 35 Blood, powdered_ 40@ 45 Calamug 35@ 85 Elecampane, pwd. 25@ 30 Gentian, powd. 20@ 30 Ginger, African, powdered _____ 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jamaica, powdered __._ 45@ 60 +oldenseal, pow. 6 00@6 50 Ipecac, powd. __ 5 50@6 00 3 Edeovice 2 5@ 40 Licorice, powd.__ 20@ 30 Orris, powdered. 45@ 650 Poke, powdered. 35@ 40 Rhubarb, powd __ @1 00 Rosinwood, powd. @ 60 Sarsaparilla, Hond. ground @1 10 Sarsaparilla, Mexic. @ 60 Soutie 35@ Squills, powdered 70@ 80 Tumeric, powd... 2@ 265 Valerian, powd.._ @1 00 Anisg 20 @ Anise, powdered 35@ 40 Bird, i¢ Canary 16 Caraway, Po. 30 25@ 30 Cardamon ______ 2 50@3 75 Coriander pow. .40 30@ 25 eo 15@ 20 Fennell _.....__ 35@ 50 ax 15 ee 9%@ Flax, ground __ 9%@ 15 Foenugreek, pwd. 165@ 25 Hemp 8@ 15 Lobelia, powd. __ 9 60 Mustard, yellow 17 25 Mustard, black.. 20@ 25 Poppy =... 15@ 30 Quince OE TES 00 Sabadilla _.____ 45@ 50 Sunflower -__,... 12@ 18 Worm, American 30@ 40 Worm, Levant — 6 50@7 00 Tinctures Aconite __..___ nae @1 80 AlOee 2 @1 56 Acafoetida ____._ @2 28 OO oo @1 50 TxrADESMAN 27 Prices quoted are nominal, based on market the day of issue. Cotton Seed -... 1 35@1 50 Belladonna -..___ @1 44 io, he wo Se eee Some ———- Gam oric phair a S a Bigeron __ -. 4 00@4 25 Benzoin Comp’d. @2 40 ee. ay 38 @ 44 Bucalyptus .... 1 25@1 50 Buchu __-._____- @2 16 Carbolic ~---___- 52 @ 66 Hemlock, pure.. 2 00@2 25 Cantharides ____ @2 52 Noy lg aeeeaa 3%@ 8g Juniper Berries. 4 50@4 75 Capsicum _______ @2 28 i penance 9°@ 15 Juniper Wood -156@175 Catechu ________ @1 44 Lee crater 15 @ 25 ard, extra _...155@1 65 Cinchona -_______ @2 16 eet eg 3%@ g Lard. No. 1 -_.. 1 26@140 Colchicum ______ @1 80 Sulphuric -____- 52 @ 60 Lavender Flow._ 6 00@6 25 Cubebs -.________ @2 76 Tartaric -_---_-- Lavender Gar’n_ 1 25@1 50 Digitalis -_...___ @2 04 Lomen 4 00@4 25 coo fo o: * Ammonia Linseed, raw, bbl. @1 15 Ualac .—...__.._ Water, 26 deg... 07 @ 18 Juinseed, boiled, bbl. @1 18 Guaiac, Ammon... @2 04 Water. 18 deg.__ 06 @ 15 Limseed, bid. less 1 25@1 38 fodine —_..... @1 25 Water. 14 dec... 54@ 13 Linseed, raw,less 1 22@1 35 Ilodine, Colorless_ @1 50 Carbonate .20°@ 25 Mustard, arifil. oz. @ 35 Iron, Clo _....___- @1 56 Chloride (Gran.) 08 @ 1g Neatsfoot --____ as 2 .* : Olive, pure __.. 4 00@5 00 Myrrh __._.. 2 52 Olive, Malaga, Nux Vomica -... @1 80 Balsams yellow .-..... 8 09@3 50 ph a aoe = ¢ pium, amp. -. ee tone fa owen Qplum. Deodors’d 6 40 Fir (Oregon) eser © Orange, Sweat Gub@ess “OO” ——— oo ---~------ : aon = Origanum, pure. @2 50 Paints Lead, red dry -. 14%@14\% Lead, white dry 144@14\% Lead, white oil 144@144% Ochre, yellow bbl. @ 2% Ochre, yellow less 3@ 6 Red Venet’n Am. “~— 7 Red Venet’n Eng. 4@ 8 Putty - 6@8 Whiting, bbl ___ @ 4% Viltnie 5%@10 L. H. P. Prep... 2 80@3 00 Rogers Prep. -_ 2 80@3 00 Miscellaneous Acetanalid _____ 57@ 75 alu O6@ 17 \ium. powd and round — 2. 9@ 16 Biomuth, Subni- Create 2 2 25@2 5: Borax xtal or powdered ____ 6@ li Cantharides, po. 1 25@1 50 Valois ‘ ORIGH OWS Bz Capsicuin, pow'd 62@ 75 Carmine 222 0U@9 ov Cassia Buds 2. sow 4d Cloves: 4u@ 66 sualx Prepared. d44@ lo Chioreiorm ____ 49q@ 56 Choral Hydrate 1 2U@1 5¢ Cocaine a esc 1Z SaWis bu Cocoa Butter ___ bum gu Corks, list, less 38U-lu to : 40-10% SODDGRAS 2 0s@ lu Copperas, Powd. 4q~ lu Corrosive Subim 2 25@2 3u Cream ‘lartar __ so@ 45 Cuttle bone ...__ 40@ 560 Shits takecen:, ee ow 1d Jover's Powder 4 0U@4 50 kimery, All Nos, le@ 16 Himery, Powdered @ 15 Epsom Salts, bbis. @03% ipsum Salts, less 3%@ lu ergot, powdered __ @4 00 Hlake, White __ 15@ 20 Formaldehyde, 1b 12@ 3 G@latine ... su@ vu Glassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. @02% Glauber Salts less 04@ 10 Glue, Brown __._ 20@ 30 Glue, Brown Grd lo@ 22 Glue, White ..._ 27%@ 385 Glue, white grd. 2o@ 36 Glycerine _. 19@ 40 Oe ibm 9 CG@ine 6 45@7 00 locoform: _.. 8 00@8 30 Lead Acetate _. 20@ 30 Magee 0 @1 50 Mace powdered. @1 60 Menthol 7 00@8 00 Morphine ___ 13 68@14 33 Nusa Vomica 1.2. @ 320 Nux Vomica, pow. 15@ 25 Pepper, black, pow 57@ 70 Pepper, White, pw. 75@ 85 Pitch, Burgudry. 20@ 26 Quassia 2. 13@ Quinine, 5 oz. cans @ 60 Rochelle Salts _. 28@ 35 Sacharine ._.... 3 60@376 Salt Peter... 86 32 Seidlitz Mixture 30@ 40 Soap, green -.. 15@ 320 Soap mott cast _ @ 2% Soap, white Castile, Case ...--....... @15 W Soap, white Castile less, per ber .. @1 60 Soda Aah ... . 3@ 10 Soda Bicarbonate 3%@ 10 Soda, Sal _... 02%@ 08 Spirits Camphor @1 20 Sulphur, roll _.. 4@ li Sulphur, Subl. ._ 4%@ 10 Tamarinds -..... 2@ 25 Tartar Emetic .. 70@ 765 Turpentine, Ven. 50@ 765 Vanilla Ex. pure 1 50@2 00 Vanilla Ex. pure 2 25@2 60 Zino Sulphate _. 06@ 11 2 MICHIGAN TRADESMAN April 23, 1930 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues ADVANCED DECLINED Matches Crystal and Flake White Soap AMMONIA Kaffe Hag, 12 1-lb. Strawberries Parsons, 64 oz, —_____ 2 95 ane a 615 NO. 2 50 Parsons, 32 0z, ~--_-- Sa All Bran, 16 ox. __- 225 No. 1 290 i 3 00 Parsons, 18 oz. —.._.. 420 All Bran, 10 oz. ______ 270 Marcellus, No. 2 _____ 3 25 Parsons, 10 oz. _____- 270 All Bran, % oz. ____ 2 00 Pride of Mich. No. 2__ 3 75 Parsons, 6 0z. _____- 1 80 CANNED FISH 80 Clam Ch'der, 10% oz. 75 Clam Chowder, No. 2_ 40 Clams, Steamed. No. 1 50 Clams, Minced, No. % Finnan Haddie, 10 oz. 85 Clam Bouillon, 7 oz._ 85 Chicken Haddie, No. 1 Fish Flakes, small __ 90 Cod Fish Cake, 10 oz. Cove Oysers, 5 oz. —_ Lobster, No. 4%, Star 90 Shrimp, 1, wet —-_____ 40 Sard’s, % Oil, Key __ 00 Sard's, % Oil, Key __ 50 Sardines, %4 Oil, k’less 4 75 Salmon, Red Alaska. 3 35 Salmon, Med. Alaska 2 60 25 Salmon, Pink, Alaska 1 95 Sardines, Im. \%, ea. 10@22 10 Sardines, Im., 25 25 Post Brands. Grape-Nuts, 243 -.-___ Grape-Nuts, 100s -.-- Instant Postum, No. 8 Instant Postum, No. 10 Postum Cereal, No. 0 Post Toasties. 368 -- Post Toasties, 248 —_ Post's Bran, 24s -_-- Pilis Bran, 128 ._...._ Roman Meal, 12-2 }b._ Cream Wheat, 18 ---- Cream Barley, 18 ---- Ralston Food, 18 _-.- Maple Flakes, 24 --.. Rainbow Corn Fla., 36 Silver Flake Oats, 18s Silver Flake Oats, 128 90 lb. Jute, Bulk Oats, es. 3 3b. 6 25 bag --------------~— » ea. . pails, doz. 940 Ralston New Oata, 24 Sardines, Cal. __ 1 35@2 is Ip bang cota doz, 12 60 Ralston New Oata, 12 270 ‘Tuna, %, Curtis, doz. 3 60 25 lb. pails, per doz. 19 15 Shred. Wheat Bis., 368 385 una, \s, Curtis, doz. 2 20 25 lb. pails, per doz. 1915 Shred. Wheat Bis., ~? 565 Tuna, % Blue Fin __ 2 25 OIG? & Om DO fo 60 fo Go BO _ a RO = 09 BO om Go 60 09 DD 9 9 fo PH ON OD OO w ou MICA AXLE GREASE 48, 1 Ib. 4 65 ance a ° Triscuit, 248 ---------- ; 3 Tuna.. 1s, Curtis. doz. 7 00 APPLE BUTTER Wheatena, 188 ----- - Quaker, 24-21 oz., doz. 2 15 CANNED MEAT Quaker, 12-38 0z., doz. 2 40 BROOMS Bacon, Med. Beechnut 2 70 Jewell, doz. —._____. 25 Bacon, Lge. Beechnut 4 50 Beef, No 1, Corned —_ Beef No. 1, Roast __ Beef, 2 oz., Qua., sli. Beef, 34% oz. Qua. sili. BAKING POWDERS ——— ae, Pe : “4 Fancy Parlor, pes! Royal’ 0c don gg «x. Fancy Parlor 25 ib. 9 7% ORS tO om BORO Cobo Ph OO © o = i . 10 00 Royal, 4 oz, doz. ____ 1 85 sd — ee 175 Beef, 5 oz., Am. Sliced Royal, 6 0z., doz. -_-- 200 wee Nog 275 Beef, No. 1, B'nut, sli. 4 50 Royal, 12 oz., doz. -- 4 95 . Beefsteak & Onions, s 3 70 Royal, 6 ib, 2. 25 40 Chili Con Car., 1s -.. 1 36 Calumet, 4 oz., doz 95 BRUSHES Deviled Ham, %s -___ 2 20 Calumet, 8 oz., doz. 1 85 Scrub Deviled Ham, %s ___. 3 60 Calumet, 16 oz., doz. 3 25 Solid Back, 8 in. ---- 1 50 Hamburg Steak & Calumet, 5 lb., doz. 1210 Solid Back, 1 in. ---- 1 75 Onions, No. 1 _____- 3 15 Calumet, 10 lb., doz. 18 60 pointed Ends —------- 125 potted Beef, 4 oz. ____ 1 10 Rumford, 10c, per doz. 95 Potted Meat, % Libby 52 Rumford. 8 oz., doz. 1 85 . ator Potted Meat, % Libby 90 Rumford, 12 oz.. doz. 240 _ 130 Potted Meat, % Qua. 8 Rumford, 5 Ib.. doz. 12 60 Shaker --------------- 5 0) Potted Ham, Gen. % 1 45 No. 50 ------------- ae Vienna Saus., No. % 1 45 Peerless 2 2 60 : ae r K. C. Brand Vienna Sausage, Qua. 965 Per case Veal Loaf, Medium __ 2 25 10c size, 4 doz. --.-.. 3 70 Shoe .« 15c size, 4 doz. --.__ 5 50 No. 4-0 --------------- 3 00 Baked Beans 20c size, 4 doz. a 4 _ No. 2-0 ------------—- Campbells | Ses 1 96 25c size. 4 doz. _.--.. uaker, 18 oz. 60c size, 2 doz. ----.. 8 BUTTER COLOR Fremont, No. 2 1 25 c size, 1 doz. _-..__ 6 85 Dandelion ~----------- 285 Snider, No. 1 — 1 10 10 Ib. size, %& doz. __.- 6 75 Snider, No. 2 ~-.-.-. 1 25 CANDLES Van Camp, small --.. 90 BLEACHER CLEANSER piectric Light, 40 lbs. 12.1 Van Camp, med. ---_ 1 15 Lizzie, 16 oz., 128 -_-- 2 15 Plumber, 40 Ibs. ---__ 12.8 ING Paraffine, 6s ~-------- 14% CANNED VEGETABLES a Paraffine, 128 ------- 14% Hart Brand Am. Ball,36-1 0z.,cart. 1 00 Wiking 40 Quaker, 1% oz.. Non- Tudor, 6S. per box -_ 30 Baked Geans freeze, dozen ------ $5 Medium, Plain or Sau. 90 Boy Blue, 36s, per cs. 2 70 . . S : CANNED FRUITS No. 10, Sance ..:.. 6 50 Perfumed Bluing Hart Brand : Lizette, 4 0z., 12s _. 80 Lima Beans Lizette, 4 oz., 24s -. 1 50 Apples ,- Little Dot, No. 2 -_- 3 10 Lisetie, 10 ox, 128 130 No. 10 5 75 Little Quaker, No. 10_14 00 Lizette, 10 oz., 24s __ 2 50 : Little Quaker, No. 1-_ 1 95 Blackberries Baby: No 2 2005 2 80 BEANS and PEAS No. 2 375 Baby, No, 1 1 95 100 Ib. bag Pride of Michigan ---. 3 25 Pride of Mich. No. 1_. 1 65 Brown Swedish Beans 9 00 : Marcellus, No. 10 -___ 8 75 Pinto Beans ---.--.. 9 25 Cherries Red Kdney Beans _._ 975 Mich. red, No. 10 ~_-.12 50 Red Kidney Beans White H’d P. Beans 775 Red, No. 10 ~-_------- 1600 Noe 10) 6 50 Col. Lima Beans ---_ 1460 Red, No. 2 -_--____-- 22 No 6 2s 3 70 Black Eye Beans -. 1600 Pride of Mich. No. 2.365 No, 2 ________i 1 30 Split Peas, Yellow -. 800 Marcellus Red -_---- S20 Ne. f 22 90 Split Peas, Green -... 9 00 Special Pie -----_--_-_ 2 70 Seotch Peas ..-.. 6 25 Whole White -____---_ 3 10 String Beans : Little Dot, No. 2 ____ 3 45 BURNERS Gooseberries Little Dot, No. 1 ___. 2 50 Queen Ann, No. 1 and No. 16 2 00 Little Quaker, No. 1__ 2 00 1 36 Little Quaker, No. 2_. 3 00 Pears Choice Whole, No. 10.13 25 19 02. S188 2 5 65 Choice Whole No. 2__ 2 60 Pride of Mich. No. 2% 4 20 Choice — No. oon 80 1 0 Plums at. Ne. 2) 2 15 /_ Oe White Flame, No. 1 and 2, doz. _.._._.. 2 BOTTLE CAPS Dbl. Lacquor, 1 gross pkg., per gross —___- Grand Dike, No. 2%__ 3 25 Cut, No. 1 ___________ 1 60 BREAKFAST FOOD Yellow Eggs No. 24%-. 3 25. Pride of Mich. No. 2__ 1 75 Kellogg’s Brands. Marcellus, No. 2 ____ 1 60 Corn Flakes, No. 136 2 85 Marcellus, No. 10 ___ 8 50 Corn Flakes, No. 124 2 85 7 Black Raspberries 2 37 ., per oss .... 16 Pride of Mich. No. 2__ 3 25 Wax Beans ne ieee 224 ee 270 Pride of Mich. No. 1_. 2 35 Little Dot, No. 2 _.__ 2 80 Pep, No. 202 --.----- 2 00 Little Dot, No. 1 ___. 2 10 Krumbles, No. 424 -.. 2 70 Red Raspberries Little Quaker, No. 2_. 2 70 __Bran Flakes, No. 624 2 45 No. 2 --__...________ 325 Little Quaker, No. 1__ 1 95 Bran Flakes, No. 602 150 No. 1 -_---___________ 3.75 Choice Whole, No. 10_13 25 Rice Krispies, 6 oz. -. 270 Marcellus, No. 2 _____ 3 75 Choice Whole, No. 2__ 2 60 Pride of Mich. No. 2__ 4 25 Choice Whole, No. 1... 1 75 Rice Krispies, 1 oz. -- 1 10 Cut, No. 10) 22 10 75 Cart. No, 2) 2 15 ut. NOSE 1 45 Pride of Michigan —_ 1 75 Marcellus Cut, No. 10_ 8 50 Beets Small, No. 2% -__--. 3 00 Etxra Small, No. 2 __ 3 00 Fancy Small No. 2 —-. 2 50 Pride of Michigan —-. 2 25 Marcellus Cut, No. 10. 6 75 Marcel. Whole, No. 2% 1 85 Carrots Diced, No. 2 —----_. __ 1 40 Diced, No. 10 —.__-__ 7 00 Corn Golden Ban., No. 3__ 3 60 Golden Ban., No. Golden Ban., No. 10-10 75 Little Dot, No. 2 ---. 1 80 Little Quaker, No. 2_ 1 80 Little Quaker, No. 1. 1 45 Country, Gen., No. 1. 1 45 Country Gen. No. 2__ 1 80 Pride of Mich., No. 5. 5 20 Pride of Mich., No. 2. 1 70 Pride of Mich., No. 1. 1 35 Marcellus, No. 5 --_. 4 30 Marcellus, No. 2 -... 1 40 Marcellus, No. 1 --.. 1 15 Fancy Crosby, No. 2_. 1 80 Fancy Crosby, No. 1_- 1 45 Peas Little Dot, No. 2 __-_ 2 75 Little Dot, No. 1 -._. 1 90 Little Quaker, No. 10_12 50 Little Quaker, No. 2__ 2 50 Little Quaker, No. 1_. 1 75 Sifted E. June, No. 10-10 35 Sifted E. June, No. 5_- 5 75 Sifted E. June No. 2__ 2 00 Sifted E. June, No. 1__ 1 40 Belle of Hart, No. 2__ 2 00 Pride of Mich., No. 10_ 9 10 Pride of Mich., No. 2__ 1 75 Gilman E. June, No. 2 1 40 Marcel., E. June, No. 2 1 40 Marcel., E. June, No.5 4 50 Marcel., E. Ju., No. 10 7 50 Templar E. Ju., No. 2.1 35 Templar E. Ju., No. 10 7 00 Pumpkin No. 10. 2s 50 NO; 206 ee 1 80 Ne. 2 1 45 Marcellus, No. 10 ____ 4 50 Marcellus, No. 2% --. 1 40 Marcellus No. 2 __-__ 115 Sauerkraut No. No. No. No No. Squash Boston, No. 3 ~.----_. 1 80 Succotash Golden Bantum, No. 2 2 75 Little Dot, No. 2 -_-. 2 55 Little Quaker ~_._____ 2 40 Pride of Michigan ____ 2 15 Tomatoes No; 30) oe 6 50 NO. 246) 22 2 35 No. 2 65 Pride of Mich., No. 2__ 1 50 CATSUP, Beech-Nut, small ____ 1 65 Lily of Valley, 14 oz... 2 25 Lily of Valley, % pint 1 65 Sniders, 8 oz. -_....._ 1 50 Sniders, 16 oz. -..... 2 35 Quaker, 10 oz. --.___ 1 35 Quaker, 14 oz. __.____ 1 90 Quaker, Galon Glass 12 50 Quaker, Gallon Tin _. 8 60 CHILI SAUCE Snider, 16 oz. -.__.___ 3 15 Snider, $ oz, ..._..__ 2 20 Lilly Valley, 8 oz. __ 2 25 Lilly Valley, 14 oz. -_ 3 25 OYSTER COCKTAIL Sniders, 16 oz. -...__ 3 15 Sniders, 8 oz, —.-.- 2 20 CHEESE Roquefort ---_-._____ Pimento, small tins 1 65 Wisconsin Daisy ____ 23 Wisconsin Flat -_____ 23 New York June -_____. 35 sap Sago 22. 40 Brick: 2. eer eo nase 23 Michigan Flats —_____ 22 Michigan Daisies ____ 22 Wisconsin Long Horn 23 Imported Leyden ____ 28 1 lb. Limburger ______ 30 Imported Swiss. ______ 58 Kraft Pimento Loaf__ 31 Kraft American Loaf 29 Kraft Brick Loaf ____ 29 Kraft Swiss Loak ___ 36 Kraft Old Eng. Loaf 46 Kraft, Pimento, % lb. 2 35 Kraft American, % Ib. 2 35 Kraft Brick, % Ib. __ 2 35 Kraft Limburger,% Ib. 2 35 Kraft Swiss, % Ib. -. 2 50 CHEWING GUM Adams Black Jack -.._ 65 Adams Bloodberry --.. 5 Adams Dentyne —-.... 65 Adams Calif. Fruit -. 65 Adams Sen Sen .--__- 65 Beeman’'s Pepsin -_.__- 6d Beechnut Wintergreen_ Beechnut Peppermint... Beechnut Spearmint -- Doublemint ---.-_-____ 65 Peppermint, Wrigleys -_ 65 Spearmint, Wrigleys —--. 65 Juicy Mrutt ooo 65 Krigley’s P-K _..._..__ 65 MONG oe 65 Teaberry 2 65 COCOA Droste’s Dutch, 1 Ib._. 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % lb. 2 35 Droste’s Dutch, 5 lb. 60 Checolate Apples -... 4 50 Pastelles, No. 1 __.. 12 60 Pastelles, % Ib. --.-.- 6 60 Pains De Cafe -_-__.. 3 00 Droste’'s Bars, 1 doz. 2 00 Delft Pastelles _..._- 2 15 1 lb. Rose Tin Bon Bons 22. 7 oz. Rose Tin Bon mS 2-22 00 13 oz. Creme De Cara- 13 20 0 80 % Ib. Rosaces --_----- 7 80 % Ib. Pastelles -.___- 3 40 Langues De Chats -.. 4 80 CHOCOLATE Baker, Caracas, %s ---- 37 Baker, Caracas, %s -.-. 35 SLOTHES LINE Femp, 50 ft. ___ 2 00@2 25 Twisted Cotton, 50 ft) 20 3 50@4 00 Braided, 50 ft. --_____ 2 25 Sash Cord ______ 2 85@3 00 COFFEE ROASTED Lee & Cady 1 ib. Package Melrose Liberty —_ Quaker __ Nedrow Morton House -_-_-__- 40 RONG 2.22 31 Royal Club —.- 0002 27 arperial i 41 Majestic 2200 3 6 Boston Breakfast Blend 29 McLaughlin’s Kept-Fresh Coffee Extracts M. Y., per 100 Frank’s 50 pkgs. __ 4 25 Hummel’s 50 1 Ib. 10% CONDENSED MILK Leader, 4 doz. ______ 7 00 Eagle, 4 doz. ~....___ 9 00 MILK COMPOUND Hebe, Tall, 4 doz. .._ 4 50 Hebe. Baby, 8 doz. __ 4 40 Carolene. Tall, 4 doz. 3 80 Carolene, Raby -_____ 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. __ 3 90 Quaker, Baby, 2 doz. 3 80 Quaker, Gallon, % doz. 3 80 Carnation, Tall, 4 doz. 4 35 Carnation, Baby, 8 dz. 4 25 Oatman’s Dundee, Tall 4 35 Oatman’s D’dee, Baby 4 25 Every Day, Tall .___ 4 25 Every Day, Baby ____ 4 25 rel, Valo 4 35 Pet. Baby. 8 oz. ____ 4 25 Borden’s Tall ________ 4 35 Borden’s Baby ______ 4 25 CIGARS Airedale 22500 35 00 Havana Sweets _____ 35 00 Hemeter Champion__ 37 50 Canadian Club ______ 35 on Robert Emmett ____ 75 00 Tom Moore Monarch 76 00 Webster Cadillac ____ 75 60 Webster Astor Foil__ 75 00 Webster Knickbocker 95 00 Webster Albany Foil 95 00 Bering Apollos ______ 95 00 Bering Palmitas -. 115 00 Bering Diplomatica 115 00 Bering Delioses ..__ 120 00 Bering Favorita .___ 135 ov Bering Albas ______ lov vu. CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 18 Horehound Stick, 5c _. 18 Mixed Candy Kindergarten _______ | li header Seo 13 French Creams ________ 15 Paris Creams __________ 16 Grocera 2002 11 Fancy Mixture ________ 17 Fancy Chocolates | : 5 lb. bo. Bittersweets, Ass’'ted 1 73 Milk Chgcolate A Ali Nibble Sticks __ 17 Chocolate Nut Rolls _ 1 : Magnolia Choc ______ 1 45 Bon Ton Choc. ______ 1 ou Gum Drops Anise staan deta SND = Champion Gums ______ lo Challenge Gums ____~ 11 Jelly Strings ___ 17 138 Lozenges Pais A. A. Pep. Lozenges la . A. Pink Lozenges __ 1b A. A. Chog. Lozenges__ 15 Motto Hearts _____. | 19 Malted Milk Lozenges __ 2] Hard Good Oomon Drops eee = . F. Orehound d ce 3 Anise Squares anaes is Peanut Squares ae li Cough D Putnam’s . _ Bxs oe tee EN eee 1 ga Smith Bros, ___ Luden’s 2 ee i 80 Package Go Creamery py piel cssic a 402. pkg., 12s, cart. 85 4 oz. pkg., 488, case 3 4y Speciaiti Pineapple Fudge 18 Italian Bon Bons ____~~ Li Banquet Cream Mints_ 23 Silver King M.Maliows 1 lo Handy Packages, 12-llc aw COUPON BOOKS ann Economic Brade 3 50 0 Economic 8rade 4 ; 00 Economic grade 20 vw 000 Hconomic Rrade 37 5v Where 1,0u0 books are furnished without Charge. CREAM OF TARTAR * ib boxes PRR FRUITS Pples - Y. Fey., dU lb. box 15% - Y. Fey., 14 oz. pkg. 16 ly printed front cover is 43 : : Apricots Evaporated Choice ____ 22 Evaporated, Fancy ee 23 /vaporated, Slabs _____ 18 Citron a0 1b. box 40 Currants Packages, a4 0m, 18 Greek, Bulk, Ib. —— 1S Dates Dromedary, 36s ee 6 75 Peaches Evap. Choice ________ 19 Fancy 2 as 22 Peel Lemon, American _____ 30 Orange, American _____ 30 Raisins Seeded, bulk ________ u 08 Thompson's s’dless blk 07% Thompson’s seedless, Z oz. Seeded, 15 oz, eee EO California Prunes 60@70, 25 Ib. boxes__@124 50@60, 25 Ib. boxes__@13% 40@50, 25 Ib. boxes__@14 30@40, 25 Ib. boxes__@15 20@30, 25 Ib. boxes__.@22 18@24, 25 Ib. boxes__@29 : Hominy Pearl, 100 Ib. sacks __ 3 50 Macaronl Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 Bulk Goods Elbow, 20 Ib. ______ 71@8% Egg Noodle, 10 Ibs. _. 14 Pearl Barley ce a: 2 9K ~-------- 7 00 Chester 0000 2 Barley Grits o-------- 5 00 April 23, 1930 MICHIGAN TRADESMAN Ss Mast India 2 10 Taploca Pearl. 100 lb. sacks __ 0$ Minute, 8 oz., 3 doz. 4 05 Dromedary Instant -_. 3 50 Jiffy Punch 3 doz. Carton —_______ 2 25 Assorted flavors. FLOUR Vv. C. Milling Co. Brands Lilly White 22.0. 3 Harvest Queen ____.. 7 50 Yes Ma’am Graham, 50m ce 2 20 Lee & Cady Brands ‘ American Eagle ______ 60 Home Baker _________ 6 60 Kitchen Gold ________ 7 20 FRUIT CANS Mason F. O. B. Grand Rapids Hall pint 2 7 50 One pint 7 75 One (quart: 20000 9 1 Half gallon Jo: 12 (5 Ideal Glass Top Mast pint oo 9 an One pint 2... One quart a0) Half gallon __________ 15 40 GELATINE Jell-O, 3 doz. .__.____ 2 85 Minute, 3 doz. ______ 4 05 Plymouth, White ____ 1 55 Quaker, 3 doz. _/____ 2 25 JELLY AND PRESERVES Pure, 30 Ib. pails ____ 3 30 Imitation, 30 Ib. pails 1 85 Pure, 6 oz., Asst., doz. 90 Pure Pres., 16 oz., dz. 2 40 JELLY GLASSES § oz. per doz. 36 OLEOMARGARINE Van Westenbrugge Brands Carload Distributor Nucea, 1. ib. __- 21 Nucoa, 2 and 5 Ib. -_- 20% Wilson & Co.’s Brands Oleo Certifieq 2.20 24 Gee 18 Special Roll ..-.. 19 MATCHES Diamond, 144 box 4.40 Searchlight, 144 box _. 4.40 Searchlight, 144 box__ 4 71 Uhio Red Label, 144 bx 4 20 Ohio Blue Tip, 144 box 5 00 Ohio Blue Tip. 720-1c 4 00 *Rellable, 144 _______ 3 16 *Federal, 144 __ a Safety Matches Quaker, 5 gro. case___ 4 25 NUTS—Whole Almor.ds, Tarragona__ 25 Brazil, New —_=--.__ 17 Fancy Mixed -_------ 24 Filberts, Sicily ------ 22 Peanuts, Vir. Roasted 11 Peanuts, Jumbo, std. 13 Pecans, 3, star ---~--. 25 Pecans, Jumbo --_---- 40 Pecans, Mammoth -- 50 Walnuts, Cal. __.. 27@29 EMckory 2.22000 07 Salted Peanuts Fancy, No. 2 —.-.... 14 Shelled Almonds Salted -------- 95 Peanuts, Spanish ‘ 125 1b. bags —___.__- Ms Wiiberts: 220 32 Pecans Salted -------- 82 Walnuts Burdo ------- 67 MINCE MEAT None Such, 4 doz. --- 6 47 Quaker, 3 doz. case __ 3 50 Libby. Kegs, wet, Ib. 22 OLIVES 4 oz. Jar, Plain, doz. 1 10 oz. Jar, Plain, doz. 2 14 oz. Jar. Plain, doz. 4 Pint Jars, Plain, doz. 2 Quart Jars, Plain, doz. 5 1 Gal. Glass Jugs, Pla. 1 80 5 Gal. Kegs, each __-- 7 314 oz. Jar, Stuff., doz. 1 6 oz. Jar, Stuffed, doz. 2 9% oz. Jar, Stuff., doz. 3 1 Gal. Jugs, Stuff., dz. 2 PARIS GREEN oe ac and be ee 20 Bel Car-Mo Brand 24 1 Tb: Ting 22 8 oz., 2 doz. in case ____ 16 ib. pada 2 ao tb. palle 202 PETROLEUM PRODUCTS From Tank Wagon Red Crown Gasoline __ 19.7 Red Crown Ethyl ____ 22.7 Solite Gasoline 22.7 in tron Barrels Perfection Kerosine __ 14.6 Gas Machine Gasoline 38.1 Vv. M. & P. Naphtha__ 18.8 ISO-VIS MOTOR OILS In tron Barrels Eight ooo 11 Medium 22000 2 | Reavy 2000 a tol Ex Heavy 2. TA ¢ " (olarine x Iron Barrels Right ose 65.1 Medium 2.00 0 65.1 EIGAVY oe 65.1 Special heavy __._____ 65.1 Extra heavy 2-0 65.1 Bolarine Rr 2. 65.1 Tranmission Oi] _____ 65.1 Finol, 4 oz. cans, doz. 1 50 Finol, 8 oz. cans, doz. 2 30 Parowax, 100 Ib. -_._ 8.3 Parowax, 40, 1 Ib. __ 8.55 Parowax, 20, 1 Ib. __ 8.8 — ASEM DAC ie ID GREE cd at 7 BS G_ ‘wlocuscennne, Ri Semdac, 12 pt. cans 3 00 Semdac, 12 qt. cans 5 00 PICKLES Medium Sour 5 gallon, 400 count __ 4 75 Sweet Small 16 Gallon, 2250 -_____ 27 00 5 Galion, 760 ________ 9 75 Dil Pickles Gal. 40 to Tin, doz.__ 10 25 No. 236: Ting 2 25 32 oz. Glass Picked_. 2 76 32 oz. Glass Thrown 2 40 Dill Pickles Bulk & Gal, 200 25 lo Gal, 6603200000 11 25 45 Gal,, 1300 22-0 30 00 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 65 Torpedo, per doz. --_. 2 25 Tubs, 60 Count, fy. fat 5 50 POTASH Babbitt’s, 2 doz. -_.. 2 75 FRESH MEATS Beef ee Top Steres & Heif. ____ 23 Good St’rs & H’f 15%@21 Med. Steers & Heif. __ 18 Com. Steers & Heif. -_ 16 Veal as Top oe Good 19 Medium 2222200 16 Lamb Spring bamp 20 Good) to Megan 18 Peon) oo ee W5 Mutton : Good: 2 ule eon 12 Poor 10 Pork Loin, med. Butte (ao Ne Shoulders Spareribs Neck bones =. _____ 07 Trimmings +292 13 PROVISIONS Barreled Pork Clear Back _. 25 00@28 060 Short Cut Clear26 00@29 00 Dry Salt Meats D S Bellies __ 18-20@18-17 Lard Pure in tierces ~_____ 11% 60 lb. tubs ___.advance 4 50 lb. tubs __._.advance 4% 20 lb. pails _._._.advance % 10 Ib. pails _.._.advance % 5 Ib. pails __-_-advance 1 3 lb. pails ___-advance 1 Compound tierces ____ 11% Compound, tubs _____ 12 Suasages Bolorna 2206 18 iver... Frankfort POne coe 31 Meak oo 19 Tongue, Jellied ________ 35 Headcheese ____________ 18 Smoked Meats Hams, Cer. 14-16 lb. @26 Hams, Cert., Skinned 16-18 Ib: @26 Ham. dried beef Knuckles ________ @42 California Hams __ @17% Picnic Boiled Se 20 @25 Boiled Hams _______ @41 Minced Hams ______ @20 Bacon 4/6 Cert. 24 @32 Beef Boneless, rump 28 00@36 00 Rump, new __ 29 00@35 00 Liver Beet 17 Oe en 55 Pork. 10 RICE Fancy Blue Rose _ 5.65 Pancy Head 07 RUSKS Dutch Tea Rusk Co. rand. -36 rolls, per case ____ 4 25 18 rolls, per case ____ 2 25 12 rolls, per case ____ 1 50 12 cartons, per case __ 1 70 18 cartons, per case __ 2 55 36 cartons, per case __ 5 00 SALERATUS Arm and Hammer __ 3 75 SAL SODA Granulated, 60 Ibs. cs. 1 35 Granulated, 18-2% Ib. packages 1 00 COD FISH Middles, 0 20 Tablets, % Ib. Pure __ 19% dom 2 1 40 Wood boxes, Pure __ 30 Whole Cod 11% HERRING Holland Herring Mixed, Kegs ________ 90 Mixed, half bbls. ____ 9 75 Mixed, bbls. ________ 17 50 Milkers, Kegs ______ 1 00 Milkers, half bbls. __ 9 75 Milkers, bbls. ______ 18 50 K K K K Norway __ 19 50 § lb. pails 1 40 Cut Lunch 8 1 50 Boned, 10 Ib. boxes __ 16 Lake Herring % Bbl., 100 Ibs. ____ 6 50 Mackeral Tubs, 60 Count, fy. fat 6 00 Pails, 10 Ib. Fancy fat 1 50 White Fish Med. Fancy, 100 Ib. 13 00 SHOE BLACKENING 2 in 1, Paste, doz. -__ 1 35 B. Z. Combination, dz. 1 35 Dri-Foot, doz. Bixebys, Dozz .._____ > 1 35 Shinola, doz. STOVE POLISH Blackne, per doz. __ Black Silk Liquid, dz. Black Silk Paste, doz. Enameline Paste. doz. Enameline Liquid, dz. 35 E. Z. Liquid, per doz. Radium, per doz. ____ 3a Rising Sun, per doz. 35 654 Stove Enamel, dz. 80 Vulcanol, No. 5, doz. 95 CO ROR et et ~ So Vulcanol, No. 10, doz. Stovoil, per doz. SALT Colonial, 24, 2 lb. —__. 95 Colonial, 36-1% ______ 1 25 Colonial, Iodized, 24-2 1 50 Med No. I Bhie. ____ 2 85 Med. No. 1, 100 lb. bk. 9 Farmer Spec., 70 Ib. 95 Packers Meat, 50 Ib. 5 Crushed Rock for ice cream, 100 Ib., each S: Butter Salt, 280 Ib. bbl.4 21 Block, 50 Ib. Baker Salt, 280 lb. bbl. 4 10 24, 10 Ib., per bale ____ 2 45 50. 3 ID., per bale ____ 2 85 28 bl. bags. Table _... 42 Old Hickory, Smoked, Gol0 Ih 4 50 Free Run’'g, 32 26 oz. 2 40 Five case lots ----_-- 2 30 lodized, 32, 26 oz. _. 2 40 Pive case lots ____._ 30 BORAX Twenty Mule Team 24, 1 Ib. packages __ 3 25 48, 10 oz. packages __ 4 85 96, % oz. packages __ 4 00 SOAP Am. Family, 100 box 6 30 Crystal White, 100 __ 3 85 Big Jack, 60s _..-___ 4 75 Fels Naptha, 100 box 5 Flake White, 10 box 3 Grdma White Na. 10s 3 75 Jap Rose, 100 box ___. 7 Patry, 100 box ....... 4 vv Palm Olive, 144 box 10 50 Bava, 100 box 4 Octagon, 120 ........ 5 00 Pummo, 100 box -___ 4 85 Sweetheart, 100 box __ 5 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 Ige. 3 ov Trilby Soap, 100, 10c 7 25 Williams Barber Bar, 9s 40 Williams Mug, per doz. 48 CLEANSERS a i \. | res 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 18s, box 1 90 Bon Ami Cake, 18s _-1 62% Brillo Climaline, 4 doz. __.. 4 Grandma, 100, Sc .._.. 3 Grandma, 24 Large —. 3 50 Gold Dust, 1006 —_._-_ 4 Gold Dust, 12 Large 3 Golden Rod, 24 -_--_- 4 25 La France Laun., 4 dz. 3 60 Old Dutch Clean, 4 dz. 3 40 Oetagon, 968 2.2... 3 91 manee, 406) oo 3 20 Rinse, 248 202 5 25 Rub No More, 100, 10 oa... 3 85 Rub No More, 20 Lg. 4 00 Spotless Cleanser, 48, O0 OF 3 85 Sant Flush, 1 doz, ._ 2 25 Sapolio, ¢ doz __.__. Ka Soapine, 100, 12 oz. _ 6 40 Snowboy, 100, 10 oz. 4 00 Snowboy, 12 Large _. 2 65 Speedee, 3 doz. ______ 7 20 Sunbrite, 605 2 10 Wyandote. 43 -...____ 4 75 Wyandot Deterg’s, 24s 2 75 SPICES Whole Spices Allspice, Jamaica ____ @40 Cloves, Zanzibar __.___ @50 Cassia, Canton ..____ o Cassia, 5c pke., doz. @4¢é Ginger, African @19 Ginger, Cochin @40 Mace. Penang ___.__ 1 39 Mixed, No. 1 ss @SD Mixed, 5c pkegs., doz. @45 Nutmegs, 70@90 _____ @59 Nutmegs. 105-110 M59 Pepper, Black @50 Pure Ground In Bulk Allspice, Jamaica _.._. @40 Cloves, Zanzibar ___. @53 Cassia. Canton @ Ginger, Corkin Mustard Pepper. Biack Nutmegs Pepper, White ( Pepper, Cayenne ____ @37 Paprika. Spanish ____ @45 Seasoning Chili Powder, 15c ____ 1 95 Celery Salt, 3 oz. ___ 95 Save, 2 0m 622 90 Onion Sale 1 35 Garie oe 1 35 Ponelty, 336 o2 9 95 Kitchen Bouquet ____ 4 50 Laurel Leaves ______ 20 Marjoram, I oz, _.___ 9e savory. 1 an 8 ~ 90 Thyme, to qm 90 Mevmerie, 916 on | 90 STARCH Corn Kingsford, 40 lbs. __ 11% Powdered, bags ____ 4 50 Argo, 48, 1 lb. pkgs. 3 60 Cream, 48-1 4 Quaker, 40- 07% Gloss Argo, 48, 1 lb. pkgs. 3 60 Argo, 12, 3 lb. pkes. 2 62 Argo, 8 5 lb pkgs. __ 2 97 Silver Gloss, .8, Is _. 11% Elastic, 64 pkgs. ____ 5 35 iver, 48-5 3 30 Tiger. &0 lhe, 06 SYRUP Corn Blue Karo, No. 1% __ 3 77 Blue Karo, No. 5, 1 dz. 3 Blue Karg, No. 10 __ 3 Red Karo, No. 1% __ 8 06 Red Karo, No. 5, 1 dz. 4 Red Karo, No. 10 4 Imit. Maple Flavor Orange, No. 1%, 2 dz. 3 25 Orange, No. 5, 1 doz. 4 99 Maple and Cane Kanuck, per gal. ____ 1 50 Kanuck, 5 gal. can __ 6 50 Maple Michigan, per gal. __ 2 75 Welchs, per gal. ___. 3 26 COOKING OIL Mazola Pints, 2 dos. . 2. 6 75 Quarts, 1 doz, _____ 25 Half Gallons, 1 doz. _ 11 76 Gallons. “4% dog, __ 11 30 29 TABLE SAUCES Lea & Perrin, large_. 6 00 Lea & Perrin, small__ 3 3§ Penner oo 1 6 Royal Mint _.. 3 40 Tobasco, 2 oz. ___---.. 4 38 Sho You, 9 oz., doz, 2 26 Ak, \AN@ oo 4 75 A-t ean 3 15 Caner 2 om. 0 3 30 TEA Japan Meaiam Gheice 37@52 Raney... 52@61 No. ¥ Nibtie _... 54 1 %. oe. SifGne _._._.. 14 Gunpowder Chioles oo 40 RACY oe 47 Ceylon Pekoe, medium ________ 57 English Breakfast Congou, Medium Congou, Choice ____ 35@36 Congou, Fancy __.. 42@43 Oolong Medium 00 39 Chotee Raney TWINE Coton, 3 ply cone ____. 40 Cotton, 3 ply Balls ____ 42 Wool G ply. oa 3o VINEGAR Cider, 40 Grain White Wine, 80 grain__ 26 White Wine, 40 grain__ 19 WICKING No. 0, per gross ______ 80 No. 1. per gross 1 25 No. 2, per gross ____ 1 50 No. 3. per srosq 2 30 Peerless Rolls, per doz. 99 Rochester, No. 2, doz. 50 Rochester, No. 3, doz. 2 00 Rayo, per doz. ____ u WOODENWARE Baskets Bushels, narrow band, Wire handies _ 1% Bushels, narrow band. wood handles ______ 1 80 Market, dron handle__ 90 Market, single handle. 95 Market, extra = ss «4 60 Splint, large __ -. § §0 Splint, medium a. oe Spline. smal 6 50 Churns Barrel, 5 gal., each -. 2 40 Barrel, 10 gal., each__ 2 55 & oo 3 to 6 gal., per gal __ 16 Palls 10 qt. Galvanized a a OO 12 qt. Galvanized 2 85 14 qt. Galvanized ___ Still More Vitamins. Until recently the chemists had let two vitamins escape, according to Popular Science Monthly. Now these have been captured. News comes to the effect that Katherine Hope Coward and her associates at the laboratory of the London Pharmaceutical Society have captured one of them while Vera Reader of the Biochemical Department of Oxford University has captured the other. The first is found in fresh milk, lettuce, grass, ox muscle, liver and wheat embryo. The other is found to be a new sister of the vitamin B fam- ily. The lack of this vitamin was held some time ago to be responsible for beriberi, aT ca IM asic IS og memrea Lie atc ee ateeans SO AT aT a STIS NO agg mene Sec tes tenenihe ane ee i etioenememeatiaemetinae April 23, 1930 MICHIGAN TRADESMAN : 31 LIGHT JUST AHEAD. (Continued from page 7) expenses being paid by them and it was my purpose to not incur any more expense than was absolutely necessary. In my report to the directors under date of May 17, 1929, I reported hav- ing found 211 paid up members on the roll and a cash balance on hand in treasury $1,087.90. This report was is- sued about two months after the con- vention. At the close of the fiscal year Feb- ruary 15, 1930, our roll contained 348 paid up members, a net gain of 137 members and a balance in treasurer’s hands after all bills paid of $619.82, a decrease of $468.08. All officers and directors have re- ceived regularly a report of the financ- es, as well as a report of the activities during the month. There has, however, been a change during the last few months, in the morale of the independent retailers, due to the disclosures over the air from Shreveport and followed later by mass meetings in almost every city and which I believe has renewed interest in association activity. I was invited to address a meeting of retailers in Ann Arbor where better than 400 were in attendance, the meet- ing being made up of retailers of Ann Arbor and neighboring cities, together with their wives and clerks. A leader in the person of Leigh Thomas is largely responsible for the activity and informed me they had an enrollment of seventy at the time. Saginaw, where no local existed and only one paid up member was on our rolls, now has a new local association, assisted by the Association of Com- merce, supplying the Secretary in the person of William A. Rorke, with an enrollment of seventy when I visited them. and expected to have 150 when the convention opened up. In Pontiac a young retailer and former employe of the chain in Pon- tiac in the person of A. J. LaBarge, is giving liberally of his time in behalf of local association activity and had an enrollment of forty when I visited them, and still going strong. From every indication the spirit of organization is coming back to life and Michigan should have a State As- sociation worthy of its name and adopt a policy of constructive legislation pro- gram, affiliate wholeheartedly with the National Association, and take an ac- tive interest and part in the election of friendly representatives in the State law making bodies, as well as the Na- tional bodies, for in union there is strength in association activities, as well as in Governmental affairs. Having acquainted this body with an outline of the situation after serving almost a year, and being desirous of averting any criticism which might be directed on your officers and direc- tors for the administration during the past year, as they have served un- selfishly and to the best of their abil- ity, I hereby tender my resignation as Secretary of this Association in order that the board of directors may be free to engage the best man available in keeping with the resources of this As- sociation, for I fully réalize this As- cannot stand the expense necessitated by my engagement, with the income it has been receiving, and I could not make any further sacrifice than I have in the past year and sin- cerely believe I have served unselfishly sociation to the very best of my ability. Herman Hanson. Motion by Mr. Schultz, Ann Arbor, supported by Mr. Leonard, of Benton Harbor, that the Secretary’s report be received, excepting the clause pertain- ing to resignation, which be referred to the executive board. Motion pre- vailed by unanimous vote. —_2>++___ Recollection of Good Service Better Than Gold. (Continued from page 20) a clientele with good judgment and has the good sense to stick to its ser- vice and leave out those whom he can- not serve on his plan of operation has no trouble in ‘holding the kind of trade he goes after. There never yet has come circum- stances which indicated the elimina- tion of the merchant who thus plans his work and then works his plan. But it is just as true that there never has been found anything like salvation for the hit-or-miss, here-to-day-there-to- morrow sort of man in any line of hu- man endeavor. The fundamentals are thus unchanged. Let these plain facts be given some careful thought. I have just time to touch on one weakness which permeates grocers, re- tail and wholesale, and that is a peculiar penuriousness. I touched on this last week in my reference to Old Man Henderson and the jealousy ex- pressed by many lest Henderson get something for his work besides doubt- ful glory. Paul Findlay. ———~+->—____ Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, April 7—On this day was held the first meeting of creditors in the matter of Edward W. Murphy, Bankrupt No. 4052. The bankrupt was present in person and represented by attorney Grant Sims. No creditors were present or rep- resented. No trustee was appointed. The bankrupt was sworn and examined, with- out a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, aS a case without assets. On this day also was held the first meeting of creditors in the matter of John Hasper, Bankrupt No. 4056. The bankrupt was present in person and rep- resented by attorney Raymond J. Engle. No creditors were present or represented. No claims were represented, but one was proved and allowed. No trustee was ap- pointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the district court, as a case without as- the case has been closed and returned to the district court, as a case without as- sets. April 10. On this day was held the final meeting of creditors in the matter of Harry Craner, Bankrupt No. 3925. The bankrupt was present in person and rep- resented by attorney Willard McIntyre. The truste was present in person and represented by attorneys Corwin, Nor- cross & Cook. One creditor was present in person. No further claims were proved and allowed. The trustee’s interest in a certain parcel of real estate was sold at auction for $100. An order was made for the payment of expenses of administra- tion, as far as the funds on hand permit. There were no dividends for creditors. No objections were made to the discharge of the bankrupt. The final meetirfg then adjourned without date, and the case will be closed and returned to the district court in due course. In the matter of John E. Morris, Bank- rupt No. 4078. The funds have been re- ceived and the first meeting of creditors has been called for April 28. In the matter of Harry E. Morris, Bankrupt No. 4077. The funds have been received and the first meeting of cred- itors has been called for April 28. In the matter of Edwin E. White, Bankrupt No. 4071,- The funds have been received and the first meeting of cred- itors has been called for April 28. In the matter of Raymond H. Rogers, Bankrupt No. 4081. The funds have been received and the first meeting of cred- itors has been called for April 28. In the matter of Gale L. Davidson, doing business as Davidson Furniture Co., Bankrupt No. 4053. The first meet- ing of creditors has been called for April 28. In the matter of Otis R. Conaway, 3ankrupt No. 4074. The funds have been received and the first meeting of cred- itors has been called for April 28. In the matter of Clinton C. Thurber, Bankrupt No. 4083. The funds have been received and the first meeting of creditors has been called for April 28. In the matter of Ralph G. Marshall, ‘Bankrupt No. 4085. The funds have been received and the first meeting of cred- itors has been called for April 29. April 14. On this day was held the first meeting of creditors in the matter of John H. Forlor, Bankrupt No. 4068. The bankrupt was present in person and represented by attorneys Burns & Had- sell. No creditors were present or rep- resented. No claims were proved and allowed, although several were filed only. The bankrupt was sworn and examined without a reporter. John Huff, of Niles, Was appointed trustee, and his bond plac- ed at $100. The first meeting then ad- journed without date. April 8. We have to-day received the schedules, reference and adjudication in the matter of Leon Covell, Bankrupt No. 4084. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Wyoming township, and his occupation is that of a laborer. The schedule shows assets of $250 of which the full amount is claimed as exempt, with liabilities of $621.89. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called, note of which will be made herein. April 9. We have to-day received the schedules, reference and adjudication in the matter of Ralph G. Marshall, Bank- rupt No. 4085. The bankrupt is a resident of Wyoming township, and his occupation is that of a laborer. The schedule shows assets of $360 with liabilities of $858.19. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called, note of which will be made _ herein. April 7. On this day was held the first meeting of creditors in the matter of Paul De Long, doing business as De Long Bros., Bankrupt No. 4060. The bankrupt Was present in person, but not repre- Sented by attorneys. Creditors were rep- resented by attorneys Lou Landman and Harold H. Smedley and by G. R. Credit Men's Association. Claims were proved and allowed. The bankrupt was sworn and examined without a reporter. George D. Stribley, of Muskegon, was elected trustee and his bond placed at $3,000. The first meeting then adjourned without date. April 8. On this day was held the first meeting of creditors in the matter of Leonard P. Thysse, 3ankrupt No. 4046. The bankrupt was preser.t in person and represented by attorneys Fox & Fox. No cred tors were present or represented. One claim was proved and allowed. No trustee was appointed. The bankrupt was sworn and examined, without a reporter, The first meeting then adjourned with- out date, and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Willard Bruce King, jankrupt No. 4058. The bankrupt was present in person, but not represented by attorney. No cred- itors were present or represented. Claims were proved and allowed. The bankrupt Was sworn and examined without a re- porter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. : On this day also was held the first meeting of creditors in the matter of Willard H. Campbell, Bankrupt No. 4044. The bankrupt was present in person and represented by attorney G. Goembel. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourned without date, and the case has been clos- ed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Vernon Corkins, Bankrupt No. 4057. The bankrupt was present in person and rep- Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich Phone Federal 1944. resented by attorney Adelbert Cortright. No creditors were present in person, but represented by attorneys Corwin, Nor- cross & Cook. Claims were proved and alowed. The bankrupt was sworn and examined without a reporter. Shirley C. De Groot was elected trustee and his bond placed at $100. The first meeting then adjourned without date. April 9. We have to-day received the schedules. reference and adjudication in the matter of Delbert Mulder, Bankrupt No. 4086. The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedule shows assets of $5,380 of which $1,800 is claimed as exempt, with liabil.ties of $5,302.70. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called, note of which will be made herein. April 10. We have to-day received the schedules, reference and adjudication in the matter of Ray Sweet, Bankrupt No. 4087. The matter has been referred to Charles B. Blair as refere in bankruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a sheet metal worker. The schedule shows assets of $850 of which the full amount is claimed as exempt, with liabilities of $743.94. The court has written for funds and upon receipt of same the first meet- ing of creditors will be called, note of which will be made herein. Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents.a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. Young Man Wishes Position—With gro- » Wholesale or retail. Experienced office, or store manager. George W. Wat- son, 314 Corinne St., Grand Rapids, Mich. 9g For Sale Or Rent—Country store, gas, cream station. Selling to clear up estate of deceased partner. Address Cummins & Smith, Minden City, Mich. 283 FOR SALE—In good condition, Bowser pump and tank, 100 gallon capacity; dis- play grocery case 20 ft. long; Toledo com- puting scale; Rotospeed stencil duplicator: wooden display tables six to ten feet long. All offered at sacrifice prices for ready sale. Write, Lionel Hirschberg, 120 S. Washington Ave., Saginaw, Mich. 922 283 For Lease—-Large store, fine location for dry goods business. M-78 goes through town. Mrs. C. H. Waterman, Athens, Mich. 284 Store For Rent—New store, 18 x 65, between West End Drug Store and A. &. P. grocery. Good location for dry goods with dresses, millinery and beauty parlor in the rear; or hardware, or any other business. Address Dunwell’s West End Drug Store, Kalamazoo, Mich. Steam heated. 278 if you are interested in buying a busi- ness anywhere in the United States or Canada, write for our monthly bulletin. UNITED BUSINESS BROKERS, 2365 1st National Bank Bldg.. Detroit, Mich. 157 For Sale — Solid oak tables, desks chairs and other office equipment. Used only a few months in office of a local broker. Cheap for cash. On display at our office. Tradesman Company. FOR COMPLETE CLOSE OUT Or Money Raising Sales Wire or Write W. KLAASSEN SALES SPECIALIST 1501 Coit Ave., N.E. GRAND RAPIDS, MICH. 20 YEARS EXPERIENCE Sales Personally Conducted. Long List References. Rates Reasonable. I OFFER CASH! For Retail Stores—Stocks— Leases—all or Part. Telegraph—Write—Telephone L. LEVINSOHN MCs TN Ay ito Boy aT Ctra Established 1909 32 Death of Cornelius Cary, the Veteran Salesman. While in Manistee on his regular trip for Lee & Cady last week, Cornelius Cary was taken to Mercy hospital by sudden illness. It was found that he had a blood clot in his heart. The physicians succeeded in dislodging the obstruction from the heart, but it lodged in the blood vessel of one leg, causing suspension of ac- tivity in that member which resulted in gangrene. This, in t,urn, caused blood poisoning and early death, de- spite all the efforts of the attending physicians. The remains were brought to Grand Rapids last Thursday. The funeral was held at St. Stephen’s church Monday morning, interment being made in the Catholic cemetery on Madison avenue. Mr. Cary was born in Parnell Jan. 28. 1861. He came to Grand Rapids in January, 1886, and entered the em- ploy of Olney, Shields & Co., being the first store man hired by that house when it engaged in business. He was given the position of porter, subse- quently serving as packer and _ ship- ping clerk. After twelve years in the house he was promoted to the posi- tion of traveling salesman, succeeding James H. Bradfield on the death of that gentleman. When the corporate style was changed to the Judson Grocer Co., he remained with the house. The same condition prevailed at the change of the Judson Co. to Lee & Cady, so he had a record of thirty-two con- secutive years as a traveling salesman in the grocery line. In 1888 Mr. Cary married Miss May Radigan, of Parnell, and to this union were born three children. Mrs. Cary died and thirty-three years ago Mr. Cary married Miss Julia Lynch, of Grand Rapids, three children also being born to this union. The chil- dren are all settled for life. The family reside in their own home at 1040 Thomas street. Mr. Cary was a member of St. Stephen’s parish and of the Holy Name society of that parish. Surviving are his widow, Mrs. Julia Cary, six children, Dr. William J. Cary and John Cary, of Grand Rapids, Edward, of Saginaw, Mrs. Eileen Col- lins and Mrs. Kathleen Russell, of Gary, Ind.. and Mrs. Margaret Wach- ter, of San Francisco, and nine grand- children. _ Mr. Cary possessed the quality of faithfulness to every trust to the high- est degree. His word was as good as his bond. He never uttered a profane word in his life. Edward Frick, who was associated with him for forty years, says he never knew the de- ceased to speak unpleasantly or slight- ingly about any one. Likewise, it.is questionable whether any one _ ever heard any one else ever speak slight- ingly of him. Father Frank Dalton, of Portland, Oregon, whose father knew the de- ceased intimately all his life from the time he was a small child, spoke as follows regarding the deceased on the occasion of the funeral: Dear members of the Cary family and beloved friends, I am here this MICHIGAN morning to address you for two rea- sons: First, because I have been in- vited to do so through the kindness of your pastor and second, because of a long-standing friendship which has existed between this man and my father. When the shadows of this day lengthen and God sinks the sun behind the purple hills, Mrs. Cary and her family will gather around their family hearth to await the footfall of a loving husband and devoted father in vain, for that footfall is silent and will be heard no more. To-night, as the mem- bers of the Cary family are seated around the family hearth awaiting the arrival of a beloved father. they will wait in vain for a loving clasp of one who loved them dearly, but that clasp is silent and cold in death to-day. We are gathered here this morning to pay our last respects to all that remains of Neal Cary. Were we per- mitted to delve into the effects of Mr. Carv, in all probability we would not find there a degree of philosophy. However, were it our privilege to delve into the inner life of this man, we would find there a philosophy as sublime as it is simple. The life of Neal Cary can be summed up briefly in a few words: He was outstanding as a loving husband. He was revered as a devoted father. He was honored as an upright citizen. He was looked up to as a staunch Catholic and he was lovei as a dear friend. The sum and substance of the philosophy of Neal Cary amounts to this. He be- lieved as an American citizen and as a Catholic in one true God, from Whom he came, for Whom he lived and to Whom he has gone to-day. It is not my intention to comfort, to cheer or to console the members of the Cary family, for that task is one beyond human power. However, in the name of the pastor of this church, and the friends here gathered to do honor to this loving husband and de- voted father, I wish merely to say that we hope that the examination of Neal’s life that was made last week before the tribunal of God was a suc- cessful one. It is consoling for the members of the family to feel and know that the cold hand of death seized their father during the same sorrowful week that we commemorated the death and victory of Christ and that as friends, as Christians and as American citizens hope and pray to- day that as Christ conquered death, so, too, the many good deeds perform- ed by Nea] will admit him to a home which God ‘has prepared for all those who know, fove and serve Him. —_—_o >> ____ -Late Automobile News From Detroit. Automobile production for April probably will be around the 500,000 mark, as commitments for cars are being received from dealers all over the country in increasing numbers. This is a year of conservatism, how- ever, and factories are not urging deal- ers to take large stocks of cars. March production was about 350,000 units, with an added 15,000 to 18,000 for Canada. A year ago this time, in April, production was at the high point of 621,910 units. The decline began in May, 1929, and continued through De- cember. Nothing like this will hap- pen during the present year, because it is a condition manufacturers have been guarding against. The industry is in a strong statis- tical position at the present time and the assumption is that conditions will show great improvement during the last half of the year. It is believed that business will continue to rise until late in September or early in October. If there is any fluctuating during the TRADESMAN middle of the summer it is expected to be mild. The two biggest producers, ford and Chevrolet, are going ahead at a rapid rate this month. Ford schedule calls for about 198,000 units and Chevrolet will make at least 100,000, which goes to show that people are buying motor cars. Practically all the surplus of unsold 1929 automobiles has been sold, it is reported, and the decks are cleared for new business. Also stocks of used automobiles have been materially low- ered in the last thirty days. Of course new models will begin to appear in June, but these will be in small numbers. Others will be an- nounced late in July and early in Aug- ust. There are a number of new eights coming, and the trend in manu- facturing seems to be that way. The American Austin Car Co. an- nounces the production of a special delivery commercial car as an addi- tion to its line of bantam passenger cars to be introduced shortly. —__e<-- Gabby Gleanings From Grand Rapids. Henry Baker has opened a grocery store at the corner of Lake Drive and Carleton avenue. He has been con- nected with the Kroger Co. eleven years, three years as manager of a Kroger store on West Leonard street. His new venture is under I. G. A. auspices. Ike Douma, formerly manager for Fleischmann Co. and later connected with the Muller Co., is spending the winter in California. He is now lo- cated at the McCadden Hotel, Holly- wood. He is accompanied by his wife. It has come to the Tradesman from an authoritative source that Kroger has twelve high priced publicity men in the city writing the expansive ad- vertisements which appear with great frequency in the daily papers, writing the talk which is given every evening over WOOD and digging up all kinds of matter which can be distorted to appear to reflect on the integrity of the Main street prophet and members of the legitimate mercantile fraternity who have taken prominent parts in the campaign of education which has been conducted over WASH. Some of these Kroger representatives are fre- quently under the influence of liquor and at such times they make very. loose statements regarding the large amount of money they have at their command to “crush the independent pups,’ as they express it. C. Julius Larsen has been engaged by Lee & Cady as the successor to the late Neal Cary. Mr. Larsen lives in Manistee and was on the road in the Lake Shore territory many years for the Worden Grocer Co. It so happens that his former territory and that of Mr. Cary are almost identical. He will continue to reside in Manistee and make that city his headquarters. A. V. Hall (Sherwood Hall Co.) left yesterday for Washington to at- tend a meeting of one of the commit- tees of the Street and Highway Con- ference which will hold a National gathering at Washington May 27, 28 and 29 under the auspices of the De- partment of Commerce. April 23, 1930 Mass Display Sells Dead Items. Victor Bruell, Muncie, Ind., moves his dead items by mass display. Dead items take up valuable store space, and no profit is in sight, so, at regular in- tervals he piles slow movers in a spec- ial display on island shelving near the front of the store. He places a big card over this hodge podge display of miscellaneous items, reading, “Big Special—Any Three Items for Only 29 cents.” Mr. Bruell says “Just as in the case of a rummage sale, people come in and maul over these items when they are massed up in this kind of a display. If you keep such a display there more than a week, change the sign to read, ‘Big Special—Two Items for Only 19 cents,’ and as an added inducement, toss in a can of baked beans, a bar of soap or any other ten cent item, but only one at a time, to dispose of the other items that will not sell. “Through this method of display and without check-out clerks calling atten- tion to the big special, in our last sale we disposed of 187 sets of these dead items.” —_—_>>-+—___—_. Late Business News From Indiana. Auburn—George D. Wagoner, act- ing for Fred W. Uhiman, of Kendall- ville, Ind., purchased the stock of men’s clothes and furnishings offered by Oak Husselman, Circuit Court re- ceiver for the Auburn branch store of Julius Kann & Co. Mr. Wagoner’s bid was $2,000. Samuel Seydell, of this city, bought the lease and fixtures. He owns the building. Evansville—Judge Charles O. Balt- zell, of the Federal Court here, has under advisement the proposal of Ber- nard Hamburg, dealer in dry goods and shoes, to settle his debts at 18 cents on the dollar. The proposal was made some time ago at a meeting of the creditors before George F. Zimmerman, referee in bankruptcy, and the matter was referred to Judge Baltzell, whose decision, is expected soon. ——_>+-+____ Delivery Truck Trade. To a telephone customer, a store is no better than its delivery equipment— for the delivery auto and driver are often the only contact phone customers have with their food store. So if a store wishes to impress its high character on these customers it must be careful that both trucks and drivers are attractive in appearance. Smart Impresses —_+++___ Kalamazoo—The merchandise and trucks owned by the Edwards & Chamberlain Hardware Co. have been turned over to J. Charles Ross, who will dispose of same by auction or otherwise during the next ninety days. The business was originally establish- ed by the late Allen Potter in 1845. It was incorporated as the Edwards & Chamberlain Hardware Co. in 1893, when it absorbed the hardware stocks of C. H. Dickinson and Parsons & Wood. The building will probably be leased to Sears, Roebuck Co. —_++>—___ The fourth annual re-union of the Old Time Traveling Salesmen will be held at Hotel Rowe Saturday evening of this week. It will be a great event. I na MI sth og AES aa ca pes: cd aeRO einen Hi ee The Searching Finger of Fire Who wouldn’t like to have his name on the front page of the home-town paper and those of the surrounding towns, woven into a story of some big, worthwhile accomplish- ment? But suppose the story told ot a disastrous fire—a fire which spread to other homes, per- haps made families homeless, some of them penniless, with helpless children clinging to despairing parents, wondering what it is all about. In the above picture you see the accusing scar of a previous rubbish fire in the rear of a retail store and in spite of it a second pile, awaiting the searching finger of fire, the stray spark, the discarded match or cigarette. Rubbish and litter is not only a serious fire hazard. It is an offense against public welfare with which no good citizen wants to be charged; because neglect of duty along these lines frequentlyleads to a disastrous con- flagration, bringing great loss toa community. 1% CERRERERUEOAU EET TECAAUEEAREER EERE EEE E ESTEEM EET E ECE EEE STRENGTH ECONOMY THE MILL MUTUALS AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGAN'S LARGEST MUTUAL) AND ASSOCIATED COMPANIES Lansing Michigan Combined Assets of Group $45,267,808.24 20% to 40% Savings Made Since Organization FIRE INSURANCE — ALL BRANCHES Tornado—Automobile—Plate Glass “AUUUUUTUEAUENERUUTEUUEDCSUEEUEUEATEOEAEEC EL TEE CCR TE CEE EE ESO CO CCT CCC CRE CG EER CR EAGER ET EE CEE EE SEEGER Our Exclusive Pan a Toasting Pamir a Process Wi —of milling assures your customer a sweet, flaky dish of oats, entirely free from the usual mush taste. Purity Oats and Chest-O-Silver are the best buys on the market today for you—the inde- pendent grocer—because our rigid policy of selling no chain stores—no desk jobbers—and backing every package with a solid guarantee is your weapon against indiscriminate selling. PURITY OATS COMPANY KEOKUK, IOWA Vy. COCUURU CCR TCR CUTEST EET ER TEA EDU CET CR TERE EU EEEDEEGER OE TE EEU REO CUO ROUEN DDE RDUUEURECUEUOROCQUOCUORDOUAUUNEONUEE EUUCE CUCU ODT UEGS ETO ETE A Ik YOUR Selling Cost is less when you stock goods of known value. Especially when the price has been established by the manufacturer and you realize your full profit as you do on Baking Powder Same Price for over 38 years 25 ounces for 25c A fair price to the consumer and good profit for you. Why ask your cus- tomers to pay War Prices! It will pay you to feature K C Millions of Pounds Used|by Our Government ’ ee ie, RL, IPR ING oO my gk ogi taconite EON, Ge IR magn gE a —A-—_______-_-—