S pee: ©) 1S F < PANES a j a aes as By " £ <)) iy N) ; i OES Ae Th 1D LA: he A Al EN = Ss > SG : PAS my) y ey) 4 1 a a=! LSS Le om PAL i’ iW BERL YZ eA e/PUBLISHED WEEKLY ¥ (Ge a eee 7 TRADESMAN COMPANY, PUBLISHERS 353) 5 Ph, Pars : WSIS CLE SIN EEE PPS) SNS Se eo pa as Ds ‘ oy I S See = x ons ae be od AN ay Ni oe es N Spt ie Ye JAW WES MED \\ a POA Forty-seventh Year GRAND RAPIDS, WEDNESDAY, MAY 7, 1930 Number 2433 To The Child Who Enquires How did you come to me, my sweet? From the land that no man knows? Did Mr. Stork bring you here on his wings? Were you born in the heart of a rose? Did an angel fly with you down from the sky? Were you found in a gooseberry patch? Did a fairy bring you from fairyland To my door—that was left on the latch? No—my darling was born of a wonderful love, A love that was Daddy’s and mine, A love that was human, but deep and profound, A love that was almost divine. Do you remember, sweetheart, when we went to the Zoo? And we saw that big bear, with a grouch? And the tigers and lions, and that tall kangaroo That carries her babes in a pouch? Do you remember | to!d you she kept them there safe From the cold and the wind, till they grew Big enough to take care of themselves, And, dear heart, that’s just how I first cared for you. I carried you under my heart, my sweet, And I sheltered you, safe from alarms. Till one wonderful day the dear God looked down— And my darling lay in my arms. Olga Petrova. Vaniivariivanitvavit TA A NA NA DS SEY ASZVEINZ VGN AUN NENT TLC LLC EI ELNINO NEN NEN NIN NLD NEL NEL ELIE 2 DI 5 5 5 : DY By Dy Df EY BY & EY z : YON NaN aN ivVarlives FLAVOR Makes KELLOGG’S the Largest-Selling CORN FLAKES Kellogg originated corn flakes. No imitator has ever equalled that original goodness. So year after year, Kellogg’s climb still farther away in popu- larity. Far and away the world’s largest-selling ready-to-eat cereal! Suggest Kelloge’s Corn Flakes with every sale of fresh or canned fruit. Display Kellogg’s Corn Flakes on your counters and in your windows. Tie- in your store displays with the intensive national advertising and merchandis- ing campaign. VTE | ) AXTL | | a RS CORN FLAKES [WV YOU CAN’T —fix a leak after the ship is sunk. Investment Securities —dig a cyclone cellar after the storm is upon you. FE, H. Rollins & Sons —stop the water after the dam has burst. Founded 1876 —dodge lightning after you hear thunder. Phone 4745 : a cehus aaa seca —buy life insurance after your health is gone. Boston New York Philadelphia Chicago Denver —collect benefits from an Insurance Company which San Francisco Los Angeles London has no assets. , NEW ERA insures you safely, properly and _ reasonably. WHOLESALE GARDEN Let us explain our policies to you. TESTED : Flower and Vegetable .. Lawn Grass IN BULK OR PACKETS AND CARTONS NEW ERA LIFE ASSOCIATION We protect our Dealers by referring mail order inquiries (Legal Reserve Organization) oe - back to them . . Distributors for VIGORO Plant Food. Second Floor Grand Rapids Savings Bldg. Grand Rapids, Michigan ALFRED dle BROWN SEED COMPANY Telephones, 9-3189; Evenings, 8-7797. 25-29 Campau Avenue, N. W. Grand Rapids, Michigan 4 G Go ( aN C NG) 8 Zoek pe) iS REN - Forty-seventh Year Number 2433 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cente each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more ald, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. AMES M. GOLDING >> KK KKK XXX XK <<< «<< <<< <<<<<<<<<<<4 Principal products distributed by GENERAL FOODS SALES COMPANY, INC. WALTER BAKER’S CHOCOLATE MAXWELL HOUSE COFFEE AND TEA FRANKLIN BAKER'S COCONUT CERTO HELLMANN’S MAYONNAISE PRODUCTS CALUMLT BAKING POWDER POSTUM CEREAL INSTANT POSTUM GRAPE-NUTS POST TOASTIES POST'S BRAN FLAKES DIAMOND CRYSTAL SALT JELL-O LA FRANCE LOG CABIN SYRUP SWANS DOWN CAKE FLOUR MINUTE TAPIOCA SATINA WALTER BAKER’S COCOA SANKA COFFEE The quality that has made each General Foods product famous is always the same, and the net weight, as specified on the package, is always the same no matter where or from whom the consumer buys it. © 1930, G. F. Corp. 4 MOVEMENTS OF MERCHANTS. Fennville—The Fennville Fruit Ex- change has increased its capital stock from. $25,000 to $35,000. North Adolph proprietor of the Crescent Tea Co., is installing a modern store front in his Ziegler, Lansing: avenue. Charlotte—Harold Phillips has pur- chased the James Hoot broom factory of the estate and will continue the business. Muskegon—A. J. Hunter & Co., 252 z, heating and mill supplies, has changed its name to Alfred J. Hunter & Co. Eaton Rapids—The A. B. Howard meat market has been purchased by Leslie Benson, who has been manag- ing the meat department of the A. & P. store. Market street, plumbing, Detroit—The Arrow Linen Service Co., 1030 Brooklyn avenue, has been incorporated with an authorized cap- ital stock of $50,000, $26,000 of which has been subscribed and paid in in cash. Detroit—An involuntary petition in bankruptcy has been filed in the U. S. Court here against Max Perlmutter by Irwin I. Cohen, representing Broder Bros., $46; Camill Co., $67; Rice & Co., $500. Ubly — The Bank has changed its name to the Citizen's State Bank and been incorporated with an authorized capital stock of $20,000, all Citizens of which has been subscribed and paid in in cash. Lapeer — Palmers’. 41 Nepessing street, has been incorporated to con- duct a general mercantile business with an authorized capital stock of $10,0U0, all of which has been subscribed and paid in in cash. Grand Rapids—Klein, Inc., 95 Mon- roe avenue, has been incorporated to deal in apparel for women and chil- dren with an authorized capital stock of $10,009, $7,100 of which has been subscribed and paid in. Detroit—The Royal Pie Co., 3681 Gratiot avenue, has been incorporated with an authorized capital stock of $20,600 common and 2,000 shares at $5 a share, $9.500 of which has been subscribed and paid in. Detroit — The Detroit Wholesale Hardware Co., 1363 Gratiot avenue, has been incorporated with an author- ized capital stock of $30,000 common and $70,000 preferred, $73,000 of which has been subscribed and paid in. Detroit — The Detroit Aetna Steel Co., 7035 Chatfield street, has been in- corporated to deal in metal products, pickle steel, etc., with an authorized capital stock of $10,000, all of which has been subscribed and paid in. Muskegon—Peter Burkall and Hans Nielsen have purchased tthe lease, equipment and business of the Eagle Vulcanizing Co., Terrace street and Muskegon avenue of Ray Knowles and will continue it under the same style. Battle Creek — Ryan’s, 62 West Michigan avenue, has been incorpo- rated to deal in apparel for men and boys at retail with an authorized cap- ital stock of $10,000, $3,500 of which MICHIGAN has been subscribed and paid in in cash. | Plymouth—The Universal Chemical Co., 2974 Clairmont avenue, has been incorporated to manufacture and dis- tribute chemicals with an authorized capital stock of $25,000, $12,500 of which has been subscribed and paid in in cash. Detroit—The John W. Swain Lum- ber Co., 2842 West Grand boulevard, has merged its business into a stock comipany under the same style with an authorized capital stock of $50,000, $15,000 of which has been subscribed and paid in. Hamtramck—Freedman Bros., Inc..,. 9531 Jos. Campau avenue, has been in- corporated to deal in jewelry, optical goods and musical instruments, with an authorized capital stock of $10,000, all of which has been subscribed and paid in in cash. Detroit — The Dix Auto Electric Service, Inc., 4817 West Vernor High- way, has merged its business into a stock company under the same style with an authorized capital stock of $25,000, all of which has ben subscribed and paid in in property. Detroit—The Toastette Sandwich Shops, 1542 Woodward avenue, has merged its restaurant, candy and bak- ed goods business into a stock com- pany under the same style with an authorized capital stock of $50,000, a‘l of which has been subscribed and paid in in property. Detroit — their & Moran business into a Fisher have drug stock company under the style of the Fisher & Moran Drug Co., 18241 John R. street, with an authorized capital stock of $30,000, all of which has been subscribed, $500 paid in in cash and $9,500 in property. Detroit—An involuntary petition in bankruptcy has been filed in the U. S. Court here against Joseph Saks and David Saks, doing business as J. Saks & Sons, by Irwin I. Cohen, represent- ing Schoenfeld & Schoenfeld, $207; Florsheim Shoe Co., $1,066, and Rog- gen Bros., $137. Detroit—M. F. Doty, nyanufacturers agent for merged the business into a stock com- pany under the style of the Doty Man- ufacturing Co., 1311 Terminal avenue, with an authorized capital stock of $50,000, $5,000 of which has been sub- scribed and paid in in cash. Detroit—George H. Tisdall, 5743 Woodward avenue, has merged his auto painting and trimming business into a stock company under the style of the Tisdall Auto Painting & Colli- sion Co., with an authorized capital stock of $10,000, all of which has been subscribed and $2,000 paid in in cash. Port Huron — George A. Shields, 1202 Military street, wholesale and re- tail dealer in groceries and food sup- plies, has merged the business into a stock company under the style of Shields Grocer, with an authorized capital stock of $10,000, $5,000 of which has been subscribed and paid in in cash. Kaleva~ Hjalmar Harlin, registered pharmacist, who has conducted drug stores in Finland and also in Massa- merged machined products, has TRADESMAN chusetts, has leased the Youth’s So- ciety store building and will occupy it with a modern drug store as soon as the plate glass front and other improvements to the building have been completed. A soda fountain will be installed. Manufacturing Matters. Bay City—The Bay City Electric Steel Casting Co. has increased its capital stock from $75,000 to $200,000. Grand Rapids—The Stonecraft Co., 1754 Alpine avenue, N. W., has increas- ed its capital stock from $10,000 to 320,000. Detroit — The Colonial Tool Co., Inc., 147 Jos. Campau avenue, has changed its name to the Colonial 3roach Co. Detroit—The George P. Way Arti- ficial Ear Drum Co., 2539 Woodward avenue, has changetl its name _ to George P. Way, Inc. Petoskey—The Oriental Arts Co, 324 East Lake street, has been incor- porated with an authorized capital stock of $1,000, all of which has been subscribed and paid in in cash. Detroit—The Bordeaux Dry Ginger A‘e Co. has been incorporated with an authorized capital stock of 2,500 shares at $10 a share, $10,000 being subscribed and paid in in cash. Holland—The Bush & Lane piano factory has been sold to initerests head- Arthur A. Morris, of Detroit. The new owners plan to continue the manufacture of pianos and radios. Hancock—The Siller Motor Co., 612 Quincy street, has merged its business ed by into a stock company under the same style with an authorized capital stock of $10,000, all of which has been sub- scribed and paid in. Detroit—The Air-O-Cel, Inc., 10-216 General Motors building, has been in- corporated to manufacture and _ sell wall insulation, with an authorized cap- ital stock of $50,000, $1,000 of which has been subscribed and paid in. Det-oit—The Detroit Brake Lining Co., 946 Vernor Highway, West, has merged its business into a stock com- pany under the same style with an authorized capital stock of $10,000, all of which has been subscribed and paid in in cash. —_22>+___ Fraudulent Advertising. Devils Lake, N. D., May 3— Under separate cover we are send- ing you a photo of an advertise- ment of Montgomery Ward & Co. that appeared in the Devils Lake Daily Journal on April 9, as you will notice, advertising Stillson ten-inch wrench and Cre- scent wrench both priced at one dollar. The accompanying sales slip shows that the purchaser asked for these two wrenches. They were itemized Stillson and Cre- scent on the sales slip, and the imitation Stillson and Crescent wrenches branded ‘‘Lakeside’’ were what he received. This is purely dishonest advertising and merchandising. Under this same advertisement, as you will notice in the photo, is May 7, 1930 Palm Olive shaving cream adver- tised five tubes for one dollar. This is the regular fifty cent size, special for dollar day, this adver- tisement reads. This shaving cream was pur- chased and it was found to be the regular 35 cent Palm Olive shav- ing cream, branded so on the package. This. advertisement represents to the purchaser that he was get- ting 2.50 worth of shaving cream for one dollar, which also is false advertising and merchandising. This system of merchandising is very general with the chain stores, also with the mail order houses, and | believe it is only through the exposing of these dis- honest methods of advertising that the independent merchants of the country will convince the buying public that the chain store menace is a real menace to the welfare of every community in the United States. You can use this in your maga- zine, and kindly return the photo to me as soon as possible, as | wish to pass it on to some other magazines and trade papers. Fred P. Mann. —_2+++___ Late Business News. Henderson, the anti-chain crusader in the air. is contemplating the addi- tion of local broadcasting systems to cover the Northwest and the North- east more uninterruptedly. Henry ford has raised his discount to dealers on a sliding scale, reaching 21 per cent. for those selling 500 cars or more. The minimum for small vol- ume remains at 17 per cent. Lorillard is reported to ‘have sold 20 per cent. more Old Gold cigarettes in the first quarter of this year than in the same period of last year. Sales of its Rocky Ford 5-cent cigar are also up substantially. Both products are being widely advertised. The trade-mark, Maxwell House, as emblem coupled with the phrase “good to the last drop” as slogan, the Court of Customs and Patents holds. is in- fringed by use of the same emblem and the phrase “good to the last bite” for other grocery lines. More than 400 fraudulent advertis- ers, most of them in the drug and toi- let preparation fields, have been dealt with by the Federal Trade Comimis- sion in less than a year according to an ofticial statement. The commission thinks the public purse is in $50,000,000 richer as a result of these activities. W. K. Henderson, whose radio broadcasts from Shreveport, Louisiana, have caused some consternation among chain store organizations in the Middle West and South, is planning to extend his activities. Refused time ‘by both the National and Columbia Broadcast- ing companies, he is now developing a radio “chain” of his own, which will include twenty-eight smaller stations throughout the Middle West. Record reproduction will probably be used. Most of Mr. Henderson’s operations have been in the Mississippi Valley. May 7, 1930 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples. Sugar—The market has made no change since a. week ago. Jobbers hold cane granulated at 5.55 and beet granu- lated at 5.35. Tea—The outstanding feature of the business during the past week has been greater firmness in China teas, due to reduction of supplies in American mar- kets. For instance, Pingsuey stand- ards advanced Ic per pound and they have continued firm throughout the week. Japan green teas are quiet, without change in price. The demand for Indias, Ceylons and Javas con- tinues as good as the demand for any teas and a little better than the demand for most. Prices during the week showed no large change anywhere. Coffee—During the week distributors have reported the ‘fact that the Brazil- ian coffee people had floated a loan in Philadelphia, by which they hoped to be able to support the market for Rio and Santos. There has been some slight hardening on future Rio and Santos, green and in a large way, by reason of this loan, but spot Rio and Santos has not ‘been affected. It con- tinues on the same basis as last week. The future of Rio and Santos coffee by reason of the loan cannot be clearly predicted. Ordinarily, if left to itself the market would certainly advance, but whether they can get away with that remains to be seen. Mild coftee remains unchanged from last week. Jobbing market on roasted coffee is fairly active, without price changes. ‘Canned Fruit—The cut made by the California Packing Corporation in Del Monte fruit prices is the outstanding feature of the week. Del Monte prices had ueld unchanged all season, in the face of price cutting by other Cali- fornia packers. The Packing Corpora- tion, however, thought it high time to meet competition, and the extent of its slash was thought to be well justi- fied by prospects for big canning crops of fruits for the 1930 season. The de- cline, however, is not well received by jobbers who had any Del Monte fruit on hand, since they were not allowed any rebate on floor stocks and will have to suffer considerable loss. An- other result of the cut was to slow up the demand for canned fruits. Such a big slash in prices naturally creates un- certainty among the trade, which now seems unwilling to take on sizable quantities of spots, and is loath to even consider future packs. It is reported from the Pacific Northwest that there will be a short crop of small fruits, which includes strawberries, raspber- ries, and others but not pears. or cherries. Canned Vegetables—Staple vege- tables are still dull. Considerable of the cheap stringless beans bothering the market have been absorbed. De- mand for Southern tomatoes has im- proved slightly, but prices are not changed, except they are perhaps slightly firmer. The future demand for tomatoes has been better during the week, and also the future demand for peas. Corn shows no change. Busi- ness is dull. Dried Fruits—No one item in the dried fruits list has been featured by a specially good demand this week, and the movement has been generally moderate. Different conditions are re- ported in various quarters of the local trade, with some operators reporting satisfactory business and others find- ing demand dull. Brokers reported a fair demand from Southern markets for the whole line of dried fruits. Quanti- ties purchased were not large, but in the aggregate formed a reasonably big total. California prunes were cleaning up, but the market showed no improve- ment. An easy tone was prevailing, with ranges essentially unaltered since a week ago. Oregon prunes were al- most all gone by Friday. Replace- ments are now en route from the West. Prices on Oregon prunes were steady. It was reported from Oregon this week that the prune and berry crops are showing up poorly, and that it is very likely that there will be a short production this year. This is a normal occurrence, as crops out there alter- nate with Extra choice, fancy and extra fancy Blenheim apri- cots were very scarce this week on the spot. Demand was not particularly active but enough to sustain prices which showed no change. regularity. Canned Fish—From the Columbia River nothing is heard as to how the salmon are running, though brokers here are considerably interested in the situation, and are wiring for informa- tion. Packing commenced officially on the Columbia River on May 1. Advices from some Florida shrimp canners are to the effect that the run in medium sized shrimp has improved, following a long period of scarcity and bad fish- ing weather. Shrimp continue to run light in other canning sections. There is very little shrimp available on the spot, and limited quantities offered from first hands. Spot orders for glass shrimp are said to be still unfilled. Salt Fish—There is very little change in the situation for salt and cured fish this week. Demand is sea- sonably slow for all kinds. Stocks of mackerel are sufficient to care for the present demand. The large sizes are comparatively scarce, with prices well maintained, while the smaller fish are plentiful, with a rather easy tone pre- vailing. There is no fish to amount to anything being brought in from abroad. No special change in conditions is anticipated for the near future and there will probably be no special ac- tivity until early autumn. Beans and Peas—Demand for all va- rieties of dried poor, with most items weak. Choice red kidneys are perhaps a little firmer for the week, but there is no other change. Dried peas are also unchanged and dull. beans is Pickles—There is a continued lack of demand here for bulk pickles, in spite of the extreme lightness of stocks. Large pickles, from 600s to 1800s are scarce, and the market is bare of nubs. Prices are unchanged. No quotations are available on nubs, there being no sellers. In bottled pickles there is a fair demand, with quart jars showing a moderate movement. Rice— Buying is generally fair on the local market, and in some quarters a more active demand is noted, with buy- ers taking larger quantities and paying full prices. Demand is for all varieties, with particular attention given to Blue Rose and long grains. Lady Wrights are well sought, but very difficult to locate in appreciable quantities. Syrup and Molasses—The demand for sugar there is no surplus. changed. Demand — for syrup is moderate, without change in price. tivity for the season, without change in price. continues good, as are un- compound syrup Prices Molasses is showing a fair ac- ——_2~-+___ Review of the Product Market. Apples—Kent Storage Co. quotes as follows: Baldwins, A Grade —.__._______ $2.75 Baldwins, Commercial ._....__-_ 1.75 Stagks, A Grade 20000 245 Starks, Commercial ____ 1.80 Spys, A Grade, 2% in. min. __-_ 3.00 Spys, Commercial, 24 in. min... 2.00 Soys, Bakers, 3% in. up 2 3.00 Cooking apples, any variety ~-__ 1.25 Artichokes—Calif. command $3 per crate and 75c per doz. Asparagus—$1.25 per doz. for home grown. Bananas—5@5M%c per |b. Beets—90c per doz. bunches for new from Texas. Butter—The only fluctuation during the week has been a decline of Ic per pound, due to the quiet demand and ample receipts, that is, ample for the demand. If there was any activity to the demand the receipts would not be relatively heavy. Jobbers hold 1 Ib. plain wrapper prints at 37c and 65 Ib. tubs at and 34%c for firsts. Cababge—New red commands $4.75 per crate of 60 lbs.; new white stock from, Texas is selling at $4.75 per crate of 75 lbs. Carrots—75c per doz. bunches or $3.50 per crate for Calif. grown; new from Texas, $2 per bu. Cauliflower — $3.35 per crate for Calif. Crates hold 9, 10, 11 or 12. Celery—Florida stock, $5.25 for eith- er 4s or 5s. Bunch stock, 85@90c. Cocoanuts—90c per doz. or $6.50 per bag. Cucumbers—$1.60 per doz. for Ill. grown hot house. Dried Beans—Michigan jobbers are quoting as follows: 35'%4c for extras © Fi. Fea Beans $6.75 Light Red Kidney -.._.____._____. 725 Dark Red Kidney _...._._.__ 7.25 Eggs—For the most part of the past week the egg market has been weak all over the country and shows several small fractional declines. Demand has not been very good since the last re- port. Local dealers pay 21c for strict- fy fresh. Egg Plant—$2.25 per doz. Grape Fruit—Extra fancy Florida; NGA 6G ee $4.25 BG | AG) 5.50 Not 540 6.00 INO G4) obs 6.75 Noo 70 7.50 No. | 80 7.50 Choice, 50c per box less. Green Corn—$1 per doz. for Florida. Green Onions — Shallots. 75c per doz.; home grown, 40c per doz. Green Peas—$2.50 per hamper for Calif, Lemons—We predicted that lemons would Those merchants who acted on grown. last week advance within a week. our advice saved 50c per box. Another advance is expected in the near future. To-day’s quotations are as follows: 300 Sunleist oe $7.50 SURE Sumpetst 7.50 jou Red Balbo 6.75 SU Ned ale 6.25 Lettuce—In good following basis: Imperial Valley, 4s, per crate __$6.00 Imperial Valley, 5s, per crate —_ 6.00 Imperial Valley. 6s. per crate --_. 5.00 Hot house grown, leaf, per lb... Ile Limes—$1.50 per box. Mushrooms—65c per Ib. Mustard Greens — $2 per bu. for Texas. Oranges—Fancy Sunkist California Valencias are being offered this week on the following basis: P26 $6.75 (60 ee ee 7.50 VAG 8.25 20) eee 8.75 fo (ES ee 8.75 246 ee 8.75 Ae 8.75 oe 7.50 New Potatoes — Florida receipts command $9 for No. 1 and $5 for No. Zz. Onions—Home grown yellow, $2.50 per 100 Ib. sack; Spanish, $2.50 per crate; Texas Bermuda, $2.50 for white and $2.25 for yellow. Parsley—s0c per doz. bunches. Peppers—Green, 75c per dozen for California. Pineapples—Cubans are now sold on the following basis: [oS ee ee $3.25 NGS) a5 He ase AAG 2 ee 345 SUS 3.75 Pieplant—$1.50 per bu. for grown. home Potatoes—Home grown, $1.90 per bu. on the Grand Rapids public mar- ket; country buyers are mostly paying $1.65; Idaho stock, $4.50 per 100 Ib. bag; Idaho bakers command $4.75 per box of 60 or 70; new potatoes from Florida command $3.85 per bu. and $9.25 per bbl. Poultry—Wilson & Company pay as follows: , Peavy fowls (200 24¢ Drone fowls 922000 ee Radishes—60c per doz. bunches of hot house. Spinach—75e per bu. Strawberries—$5 for 24 qt. from Tenn. String Beans—$4.25 per hamper. Sweet Potatoes—$2.75 per bu. for kiln dried Jerseys. Tomatoes—$1.60 per basket; three Lasket crate, $4.50. Turnips—$1.40 per bu. for new. Wax Florida, Veal Calves — Wilson & Company pay as follows: crate Beans—$5 per hamper for Paney 26 14c Good 2 12c Mediiny = 4... lle Ogre. 10c 6 MICHIGAN TRADESMAN May 7, 1930 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. A reputable business man in a Northern Michigan writes as follows regarding an experience he has with a swindler who masqueraded under the guise of a building and loan association in Texas: I am enclosing a circular letter from the Valley Building and Loan Associa- tion, of McAllen, Texas, addressed to the stockholders. I am one of the stockholders. The method of inducing non-resident per- sons to invest in this stock might be of interest. I saw their advertisement in the Pathfinder. The association of- fered 8 per cent. on fully paid cer- tificates. 1 had a short time before that read an article by Mr. Babson in which he advised persons having funds to in- vest to put seme of it in building and loan associations. I answered the advertisement and got the asscciation’s literature. It looked good cg I invested $1,000. The interest has been paid regularly until now. The most of my transactions were with the Paul D. Miller, who was vice- president of the association. Pay- ments for certificates were made by check and I noticed the checks did not bear the endorsement of the associa- tion, but that of Mr. Miller. My sus- picion was not aroused, but I did think it rather a queer way to do business. There is no doubt hundreds of your readers who have been induced to in- vest their junds in these foreign invest- ment concern¢*and much to their sor- row. I have $2,200 tied up in another association in the East and it is in bad shape, too. My thou;:ht is that you might use my experience as a warning to readers of the Tradesman against investing their savings in far away concerns. If you riake any mention of the matter, | would prefer that you do not make me public in it. The letter referred to is, in part, as follows: According to the allegations in the petition filed in the District Court of Hidalgo county by the Valley Building and Loan Association against the heirs of Paul D. Miller, former officer of this Association. you are advised that this Association has recently suffered a large embezzlement loss approximat- ing $250,000. The unfortunate short- age had been increasing and pyramid- ing for years and was not discovered until the fatter part of March when Miller died after a short illness. Fully paid certificates in various amounts had been issued mostly to non-resident stockholders and the checks given in payment therefor had been converted to the personal uses and benefit of others instead of the Association. Divi- dends and withdrawals against these fraudulently issued certificates had been paid in part through the medium of a hidden account carried in the name of the Association with a nearby bank- ing institution which did not appear on the bovks of the Association. ___ Right of the Regular Retailer. I do not ask any favors or un- fair advantages for the independ- ent retail dealer. If he cannot manage his store as capably as the great department stores or the chain-store systems let him fail. If he cannot meet the fair compe- tition of any rival, great or small, let htm disappear and leave room for more efficient business. But I do protest against his de- struction by trade pirates. He has a right to protect himself against President-elect Hoover's triumvi- rate of evils — “‘unjust competi- tion, domination, and predatory first six months. difference favor receivership for the Association business. Hon. Clyde K elly. and a winding up of its affairs through one of the local courts, we shall so % & advise the Banking Commissioner of Texas and ask him to immediatelv file the necessary application. If on the other hand such majority favors plan No. 2, we venture the hope and belief that within a few brief vears the As- Starting sociation will work itself out without serious, if anv. financial loss to its SATURDAY, MAY 10TH present large list of stockholders. : Asking that you give this matter The Greatest Thriller Yet! your careful and immediate attention and cons:deration and that you soon let us hear from you, we are “THE BENSON Very truly yours, Valley Building and Loan Association ” 3y J. A. Frisby. President of Board MURDER CASE of Directors. There are hundreds of thoroughly —__ With ——- reliable building and loan associations in Michigan, conducting business un- WILLIAM POWELL der Michigan charters in conformance S. S. Van Dine’s greatest with Michigan laws. In view of this ° ' : a : thriller! More startling than situation it 1s exceedingly unfortunate : - . for any man who aims at safety and either The Canary or security in making investments of this “The Greene!’’ character to send his money out of the State. —_2+~--___ Added “Kent’ Features Seek To Increase Unit Sale. One of the matters to which re- LAUREL & HARDY tailers plan to give a great deal of at- = tention is promotion designed to in- “BLOTTO” crease the size of the average trans- ‘6 : ” action. While efforts to this end will Aesop Fables mark the months immediately ahead, “Paramount Talking News” they will come into full play for the sy oe se “ & Shows he JES [4 oe od | ” CARDEN-— 1-3-5-7-9 NOW SHOWING in “SARAH AND SON” All-Talking with Frederic March One Week Starting Friday, May 9 VAN and SCHENCK In Their First Talking and Singin: g Feature Picture 66 THEY LEARNED ABOUT WOMEN” 1° e May 7, 1930 MICHIGAN TRADESMAN Items From the Cloverland of Michi- gan. Sault Ste. Marie, May 6—Sunday was One of the finest days we have had this spring. The arbutus is in bloom and there was a steady stream of cars headed for the arbutus woods. Many of our Canadian friends were in evi- dence and everybody seemed happy. Now that navigation has opened and the boats are passing through the locks business has improved locally and the few unemployed are back to work. All that we are looking jor now is a prosperous rourist season, which will soon start. Many enquiries for cottages for the summer are being received by the Chamber of Commerce, which is looking after the tourist busi- ness, warning the rooming houses not to get stung again with the numerous associations which send high powered salesmen to get joiners to the tourist association, when all that they get is a sign and a receipt for the $5 fee. H. A. Williams, the well-known meat merchant, who met with a seri- ous accident about two months ago while touring Canada, has recovered sufficiently to be back on the job, but it will be some time before he will be able to do the light fantastic again. The Northern Hotel. at St. Ignace, has opened for the season. Manager Welch has had the interior redecorated and remodeled throughout, presenting a very pleasant appearance. John Baker has opened a new shoe repair shop at 506 Ashmun street. All new modern shoe repairing equipment has been instalied. Mr. Baker is an expert at the business. The location is also one of the best in the city. What this countrv needs is more wild life in the open spaces and less in the city. The Holland Furnace Co. has moved from Ridge street to its new location in the McKee building, at the corner of Arlington street and Osborn boule- vard. Many iniprovements have been made in the new building, including a well-appointed office and a large show room. Manager Mikkelson says that service will be the motto. The Kinney Shoe Co. is coming back to the Soo, after discontinuing business last winter when the store was destroved by fire. It is figuring on renting the two remaining empty stores in the new theater building. The Soo still looks good to Kinney. The Lincoin cafe, on Portage avenue, opened for ‘business last week after being redecorated. James Briskas, the proprietor, is looking forward to a record breaker during the tourist sea- son. S. G. Wolkoff, proprietor of the large dry goods store at Munising, re- ports business good this year, with the large lumber mills running with two shifts. He is also looking for a big tourist business. Munising has many attractions, with Grand Island directly opposite and the Pictured Rocks, which are a big inducement. Opportunities might be more easily recognized if they didn’t so often come disguised as hard work. The trout season is now open and our local fishermen were on the job early. Some encouraging reports were received. Trout appear to be unusual- ly plentiful. We have received several enquiries as to good streams for trout, so will mention a few for those inter- ested near here: Sucker River, Grand Marais road; Grand Marais Lake, East of Grand Marais, follow main traveled road; Baker Creek, Grand Marais road; Hurricane and seven mills creek and Sable river, on only road through Grand Marais, going West; East branch of Fox to main stream, near Seney; Fox to West branch of the Fox and the North branch of the West branch, on Old Munising-Grand Ma- rais road; Big Indian river on the Manistique, Steuben road; Sturgeon Hole creek, fellow road to the Manis- tique-Steuben road: Prairie and Stoner creeks, near Manistique. Enquire there for specific information. If you want streains near the Soo we have several just as good near here. William G. Tapert. ——_>- > Grand Rapids Council. U. C. T., Notes. The regular meeting of Grand Rap- ids Council was held in U. C. T. head- quarters, Saturday The attendance was 21 Tonia avenue, evening, May 3. more than normal and the interest was keen. convention at Port Huron were re- Preparations for attending the ported by the committee in charge as well under way and we will make an effort to bring back to Grand Rapids most of the prize money which is of- fered. A special meeting will be held on May 17, to comm@lete all details for a large attendance of the members of No. 131. The Ladies Auxiliary met at the same hour in the social rooms and held election of officers for the ensuing vear. The following members were elected: President—Mrs. Clarence C. Myers. Vice-President—Mrs. F. L. Kuehne. Secretary—Mrs. Frank Holman. Treasurer: Mrs. L. L. Lozier, retiring President, Mrs. Abraham Bosman. was elected as delegate to the State Ladies Auxiliary convention to be held in Port Huron at the same time the United Commercial Travelers of Amer- ica, Michigan June 5, 6, 7. freshments to the domain, will convene, Then they served re- heads of the re- spective households represented. We all vote Mrs. R. E. Groom and the ladies who so ably assisted her our sincere thanks and appreciation for the food selected and the manner in which it was served. ” After the refreshments, we “old boys,” who still think we shake a wicked foot, danced until the eleva- tor operator called in rather determin- ed tones, “Last car.’ We were thoroughly pleased to have James A. Forddred, Assistant Manager of Sales of the Colonial Baking Co., become one of us by initiation. We trust sphere of usefulness which is entirely 3rother Forddred will find a to his liking, for there is much to be done. Miss Marian Lypps, daughter of Mr. and Mrs. W. E. Lypps and the adopted daughter of Council No. 131, has returned to Grand Rapids for the summer months, which she will spend with her parents and friends, taking a real vacation, which she has_ richly earned. Mr. and Mrs. Clarence C. Myers again came from Chicago to attend the meeting. That is a living illustra- tion why Council No. 131 is influential. Its officers and members are willing to sacrifice pleasure, comfort, time and money to further the interests of the order. The Scribe. —_2~-<.___ Eugene N. Phelps, dealer in general merchandise at Leetsville, in renewing his subscription to the Tradesman, writes he could not get along without our wonderful paper. J. D. Erskine, dealer in general merchandise at Allenville, renews his subscription and writes: “Give the chain store hell, I will furnish the coal,” Quality Coffee that satisfies and repeats is the greatest asset a grocer can have. > 0 0D OGD Om Our Coffee has Quality Our Coffee always Satisfies Our Coffee Repeats On 0 0 a 0a Oat Morton House Quaker Nedrow Imperial Majestic Boston Breakfast Blended LEE & CADY MICHIGAN TRADESMAN May 7, 1930 STABILIZING BUSINESS. In his address before the Chamber of Commerce of the United States, President Hooyer voiced his convic- tion that the worst of the great eco- nomic storm, or depression, is over. His salient recommendations were for a commission of all business and al- lied interests to seek ways of achiey- ing greater stability in the future, for steps to provide readier financing of home builders and for a study of the bearing of interest rates upon specu- lation and stable production. These proposals are sound and prac- tical, but it is to be hoped that they resulted from the unemployment conference in will accomplish more than 1922, which did not even arrange for the facts on working conditions now so urgently required. The major action of the Commerce Chamber was to urge emasculation of the agricultural marketing act by de- manding that the Farm Board cease using Government money either to aid £ the co-operatives or to buy and sell commodities in its stabilization pro- gram. The Chamber was warned that its move would be construed as a rupture between organized business and organized agriculture, but the vote for the resolution was overwhelmingly in favor. There was no reference to this or to other vital matters of business con- cern in Mr. Hoover's address, and yet the outlook for agriculture is rapidly becoming of paramount importance in gauging prospects. Few will defend artificial control of agri- cultural markets, but the emergency probably demands uneconomic prac- tice for the time being. At least it de- mands a more sympathetic and help- ful attitude than the one disclosed by the chamber, which may very well ag- economic gravate what is already a belligerent division of what should be common interests. In the there is little change in the general business and in- dustrial situation. Steel operations have ebbed a little and prices are I commodity meantime weaker. The wholesale index of the Annalist is still sagging and at 132.3 is at a new low for this record, which was started in 1925. In terms of the Bureau of Labor prices, the level is down to September, 1916. PIONEER WOMEN. The unveiling of Bryant Baker’s heroic bronze statue of the “Pioneer Woman” in Oklahoma last month gave to the Nation an outstanding tribute to the most neglected of America’s heroic characters—the women who mothered the men who did. great things. That neglect was partly ex- plained by Secretary of War Hurley when he said at the unveiling cere- monies: “Historians have been so busy vith the lives of great sons that they have not stopped to immortalize the mothers who produced them.” Only a glance at history is needed to prove the charge. The mothers of but few great men can even be recalled by name, and those who are remembered are little known or their own great- ness. Tradition says that the first member of the Pilgrims to land on American soil was a woman, Mary Chilton by 1zme, who stepped ashore at Plymouth Rock on November 11, 1620. Coming down to the time of more active colonization we find a history strikingly sparse in mention of women, great though their part must have been. Longfellow has given us a picture of “Priscilla, the Puritan Maiden,” and Cotton Mather has told us of Lady Arabella Johnson, who died in Roan- oke soon after she landed in 1630. But the early ‘Colonial women who are best remembered were the heretics, fore- runners of more tolerant times: Anne Hutchinson, with her fight for wo- men’s rights; Ann Austin and Mary Fisher, Quakers, who caused a Puritan uproar in Boston in 1656; Ann Burden and Mary Dyer, other Quaker women who upset Boston; Margaret Brent, who brought down the wrath of Mary- land with her demands for equal rights. In the nineteenth century, when the pioneering scene had shifted to the West, there is the obscure “Bird- Woman,” Sacajawea, the Shoshone Indian squaw who, almost. single- handed, saved the Lewis and Clark expedition. The years immediately following saw a whole legion of brave women, pioneer mothers in the truest sense, trudg:ng Westward, wresting homes from the wilderness, dying along the Oregon Trail. They form an unnamed, all but forgotten host, a silent testimonial to the spirit of pioneer womanhood. PROBLEM IN PATENTS. A curious case in patent law is in- volved in a suit filed recently by the Government against two of its own employes. The case is really a tri- angular one, for the Government’s suit has waited on the decision of a Dela- ware court allowing the validity of the patents, whose outcome makes prob- able a claim against the Radio Cor- poration of America and others for infringement. But in the meantime the Govern- mient is claiming the patent rights on the ground that these inventions were developed by F. W. Dunmore and Percival D. Lowell while working at their duties at the Bureau of Standards. It is said that the Supreme Court has repeatedly ruled that patents secured by Government employes for inven- tions and discoveries made during “working hours’ belong to the Gov- ernment. In this particular case the principal invention was apparently the direct result of assigning these men to the problem of operating a radio set on alternating current. If the Government wins, these pat- ents will ultimately become public property and can be used by all manu- facturers without payment of royalty. Ii the Government loses, the inventors have some sort of case against the biggest builders of radio in the busi- n€ss, since their patents have been de- clared valid. The impressive figure of $20,000,000 has been mentioned as a reasonable claim for the use of them. The Government suit is expected also to provide a test case leading to clarification of the law in regard to patents, particularly in regard to the rights of employer and employe to a discovery made in the course of regu- lar research and experiment. If this can be made an issue between the Gov- ernment and its workers, it can apply also to ordinary business. MANAGEMENT UNASHAMED. Unenlightened and unashamed man- agement in the textile industry was never more plainly evident than in the discussions which took place last week at the convention in Boston of the National Association of Cotton Manu- facturers. Defense of female and child labor in the mills was never so crudely handled as by the official who, after attacking two of the leading trade or- ganizations in his field as “pests,” blandly declared that he considered the employment of children as a “charity.” Perhaps that was the last time such utterances will be made or endured. The- next time those out of sympathy with such Bourbon views may see fit tc leave the hall out of respect for de- cent American business principles and ideals, Fortunately, the group which sub- scribes to profits before anything else, humane or otherwise, is a small one, though it continues powerful enough to keep the industry tied to reaction- ary practice. The other side of the picture was presented to the conven- tion by able advocates who are aware of what might be accomplished if the business was to get in step with progress in other lines of enterprise. It becomes increasingly clear that in the textile, as in the other indus- tries suffering from chronic distress, the way out is to bring together those willing to operate efficiently and to promote proper living and working standards for their employes into an organization which would go _ before the country with a just claim for the patronage of all who would welcome such entrprise and its product—and they are millions. This would intro- duce a new and controlling factor in competition and establish a basis of price, quality and American welfare. ee DRY GOODS CONDITIONS. Stimulated by warmer weather, there was a fair gain in retail trade here last week. Other sections of the country equally favored also found sales better, according to the reports received in this market. The best ac- tivity developed on seasonal apparel and accessories, particularly the lat- ter, but sales of home furnishings, in addition, met with good response. The mail-order and chain store sales figures for April made a better show- ing on the whole than was expected. The first catalogue chain to report showed a small decline in its report for four weeks, but its leading competitor made a gain of 10 per cent. for the month. Some of the large department stores improved on their March-April figures of last year, but the number of such cases is not large enough to in- dicate that department store volume in the aggregate fared so well. Trade prospects in the present month are considered good, and the increase in sales should prove sizable if weather conditions continue favor- able. There is an extra Saturday this year, and unseasonable weather held down results in 1929. Additional im- petus is expected from a more gen- eral launching of the separate Summer season which is officially opened to- morrow in the retail stores. NEW RATES FOR AIR MAIL. It was recognized a year ago or more that the air-mail rates must be revised. They were reduced to a base rate of 5 cents in order to stimulate traffic and encourage private enterprise to develop an adequate air-mail system, but postal deficits mounted at an alarming rate as the air-mail pouches filled, and a number of abuses of the Government’s generosity came under the notice of the postal authorities. After many conferences with the oper- ators of the service, a bill was pre- pared to relieve the postoffice of some of its deficit, and this has now passed the House of Representatives without the formality of a record vote, This bill changes the basis of com- pensation between the Government and the air-mail carriers. Instead of mak- ing payment on a poundage basis, the postoffice charters space in mail and passenger planes at a rate per mile. A maximum of 40 cents per cubic foot per mile is paid for space in passenger planes and a maximum of $1.25 in ex- clusive mail carriers. Nine pounds of mail is considered the equivalent of a cubic foot, but the space is paid for whether it is fully loaded or not. The air mail has a chance under the new system to pay its way. AMERICA ON THE SEAS. The remarks of Postmaster General Brown and Chairman O’Connor of the Shipping Board before the National Merchant Marine Conference at Wash- ington contained great encouragement for the American shipbuilding indus- try. Both visualized the shipyards working to full capacity within a year, with continued prosperity assured by the need for replacements and addi- tions to the merchant fleet. Legisla- tion is not always attended by such happy results as those which have followed the enactment of the new shipping law. Governmental farm re- lief has not worked out as had been hoped, but the manner in which the Jones-White act has helped the ship- ping industry has been most gratify- ing. Within a few years America should regain much of her long-lost prestige on the seas. cee HARDEST SINCE 1920. . In the opinion of retail executives here the last three months have re- quired more hard work, merchandising skill and promotional work to obtain volume and preserve a fair margin of profit than any similar period since 1920. Now that seasonal gains are being reflected in the daily sales fig- ures, a feeling of relief is current, tem- pered by the fact that another “long, hard pull” may be necessary to swell Summer business. It was also stated that vacations will probably be in or- der earlier this year to relieve the high-pitched tension of merchandising. ecneeteeei We envy what another has not be- cause we need it but because he has it. EEE When you start a thing, finish it. No quitter ever became foreman. Fy E Fe ORTON Sm ee | ee" Sia: May 7, 1930 MICHIGAN TRADESMAN OUT AROUND. Things Seen and Heard on a Week End Trip. Last week Out Around included a day at Jackson, a day at Toledo and a half hour stop at Adrian. Sixty years ago Toledo and Monroe were about the same size as to popu- lation and_ traffic. I recall hearing many discussions as to which would be the larger city in time. Toledo solved the problem by dredging the Maumee river so as to make that city a lake point. Monroe, on the other hand, permitted the sluggish water of the Raisin river to flow on to the lake unmolested. She now has a population of about 15,000, while Toledo boasts that 300,000 people are included with- in her municipal limits. In this day and age of the world, no community can sit down and complacently expect things to come her way. She must go out after them and fasten them to her by bands of steel. The first thing which gave Toledo prominence was the grain trade she developed with the Wabash valley and other distant.points. With this came the clover and timothy seed trade. For many years she was the center of this traffic until Albert Dickinson gradually transferred the timothy trade to Chi- cago. I have many delightful memories of Toledo going back to the early days of the Tradesman, nearly fifty years ago. I had pleasant relations with John Berdan, of the wholesale grocery house of Secor, Berdan & Co.; A. M. Woolson and W. A. Brigham, of the Woolson Spice Co.; J. M. Bour, founder of the house which is now known as the Blodgett-Beckley Co.; William H. Maher, author of On the Road to Riches, one of the most in- spiring books ever written for retail merchants and business men. The copyright of this ‘book was acquired by the Woolson Spice Co., which dis- tributed a million or more copies among its customers in the early ’80s. Mr. Maher was a member of the firm of Maher & Grosch, who sold millions of knives and scissors through mail order methods. It was in Mr. Maher's office that I first met Cyrus Curtis, who has since won much fame and many millions of dollars by the publication of the Ladies Home Journal, Saturday Eve- ning Post, Philadelphia Ledger and New York Evening Post. He was then publishing an agricultural month- ly which he subsequently sold to Wil- mer Atkinson, who acquired several millions from its publication before he died a couple of years ago. Mr. Curtis had then in mind the establishment of the Ladies Home Journal and _ en- thusiastically described the attractions he expected to be able to embody in that publication. I believe it would be a good idea for the present managers of the Spice Co. to dig up a copy of On the Road to Riches and put a cheap reprint of same in every case of coffee it sends out to its customers. Although the book was listed at $1, I think it could be pro- duced in large quantities with paper covers for 10 cents per copy. I had the pleasure of spending a week end with John Berdan at his summer home on Middle Bass Island, where I met President Harrison, who was a guest at an adjoining cottage. Notwithstanding his reputation for coldness, I found him a very affable gentleman. JI distinctly recall one statement he made to me while we were sitting on a bench at the water's edge: “Every President ought to retire with the reputation of having bettered some branch of the public service. I have specialized on improving the standard of the judges sitting on Fed- eral benches. I believe history will give me credit for doing more along that line than any other President has done up to this time.” was an able lawyer, Mr. Harrison evi- dently felt the necessity for this im- provement. President Taft was also very solicitous on this subject. Because he Mr. Woolson was one of the grand- est men I ever knew. His greatness was evidenced by the wonderful or- ganization he created, the remarkable men he associated with him in the business and the millions of dollars he made for himself and his stockholders along original lines of distribution he created and maintained. Taking charge of the business after three other men had failed to make good, he very soon demonstrated that he possessed a high order of managerial genius which gave him a high rank among the food man- ufacturing captains of his day. John Berdan once told me that when he en- gaged Mr. Woolson to take the man- agement of the business there were a half dozen other applicants. Some proposed to put in $2,000, some $5,000, and one or two offered to invest $10,- 000 in the company. When Mr. Wool- son was asked what he would do along that line if given the management of the business, he replied, “I will sell my store building, my grocery stock and my home, investing in the business every cent I have in the world, except my household furniture. I am sanguine I can make a success of the under- taking.” Mr. Berdan was so struck with Mr. Woolson’s offer and his en- thusiasm in the matter that he closed negotiations with him on the spot. Mr. Woolson’s wonderful success fully justified Mr. Berdan’s confidence in the man and the correctness of his judgment in picking a winner. Of the men above mentioned, all have passed on except Mr. Brigham, whom I had the great pleasure of meeting at the Home Bank, of which he has been Vice-President for many years. I was delighted to find him so well and hearty at 77 years of age, with a keen appreciation of his sur- roundings and a prophetic insight of what the future has in store for him. Driving through Adrian recalled an incident which happened ninety-three years ago. My maternal grandfather had moved from Allegheny county, N. Y., to Lenawee county, in 1836. The next year he received word that there was a letter in the postoffice at Adrian from his old home in York State with 25 cents postage due. He had no money, so he measured out a bushel of wheat, put it in a bag, flung the bag over his shoulders, carried it six miles to Adrian and sold the contents for 25 cents in order to obtain the coveted letter. I wonder how many people nowadays would be willing to undergo a hardship of that kind to secure a coveted letter. Instead, many people think they ought to pay one cent for postage on a letter instead of two cents. I was told that all of the varied in- dustries of Adrian were enjoying a de- gree of prosperity which made the em- ployment situation less tense than is the case in many other Michigan cities. If ever a city received a bad deal from a railroad, Adrian certainly did from the old L. S. & M. S.. now New York Central lines. Fifty years or more ago this railroad induced Adrian to bond itself for $100,000 and hand the proceeds over to the L. S. & M. S. in consideration of the road locating its car shops there. Not long after the railroad received the money, it pulled up stakes and removed the shops to Elkhart, where it received a similar About that time the road erected a frame depot in Adrian. That old hulk is still doing service as a de- pot, notwithstanding that Adrian has always given the road a large share of its outbound and inbound freight. The bonus. city certainly deserves better treatment at the hands of the Morgan interests. At Jackson I met an experience which has not been duplicated during the forty-seven years I have published the Tradesman. Sussex & Scott, gro- cers and meat dealers at 133 North- west avenue, gave us a signed order for the paper on the usual terms. When I presented an invoice covering the amount due to date, they ignored the transaction and repudiated their own signature. If I were a salesman [I would not feel very happy over re- ceiving an order from such a source. It struck me that Jackson has a smaller percentage of chain stores than any other city of equal size in Michi- gan. The retail] stores are above the average in stock volume, variety and attractiveness. The men at the head of these stores also average high in appearance, intelligence and courtesy. Ray M. Lake, manager of the gro- cery department of the L. H. Field Co., showed me through his. store, stock room and receiving room, all of which indicate a high degree of effi- ciency. Ralph Leathead, grocer at 1206 Francis street, was ill when I called. I hope he may have a rapid and com- plete recovery. N. Bo Evans. procer at 1915 East Michigan avenue, asked me how I would handle a situation which was somewhat acute in his locality. A teacher in the public schools not only patronizes a chain store, but sends the children under her care to the chain [ told him I would bring the matter to the atten- store for various articles. tion of the superintendent of schools; that if that did not bring relief I would take it up with the board of educa- tion. He said he would act on my suggestion. A newspaper friend whom I esteem highly for his enterprise, activity and candor writes me as follows: You are of that old school of jour- 2alism which puts accuracy above everything else. In your issue of this week, in your comments on the alleged strained re- lations between Senator Vandenberg and Governor Green, your final para- graph ts altogether inaccurate. In that paragraph you say in sub- stance that Governor Green and_ his associates have purchased the stock holdings of Senator Vandenberg and that Senator Vandenberg is out of the svndicate which controls the Grand Rapids Herald, the Lansing State Journal and the Battle Creek Journal. Federated Publications, Inc., owns all the stock of the Grand Rapids Her- ald, the Lansing State Journal, and the sattle Creek #Enquirer-News. Neither Governor Green nor anybody else has purchased Senator Vanden- berg’s holdings. On the contrary, Senator Vandenberg has recently in- creased his holdings in Federated Pub- lications. I assume that your information came efrom the numerous rumors which have been afloat during the last two weeks —rumors which were inspired by the story of a thoroughly irresponsible re- porter of the Detroit Free Press. For your information, and to be used in such manner as you choose, I am giv- ing vou the facts. Senator Vandenberg, since the in- corporation of Federated Publications, was a member of the Board of Di- rectors. He was also one of the three members of the voting trust, which elects the Board of Directors. Be- cause of his duties in Washington, Senator Vandenberg has been unable to attend any of the meetings of the Board of Directors, which on one or two occasions has proved rather em- barassing. With his own vote, as a member of the voting trust, Senator Vandenberg retired from the Director- ate. He still remains one of the three members of the voting trust: he still holds all of this stock in Federated Publications, Inc.; he is still president of the Herald Publishing Company; and he is still publisher of the Grand Rapids Herald. There is no likelihood whatsoever of any change in his status with rela- tion to these problems, nor is there any likelihood of any change of any of the personnel in Federated Publica- tions, the Grand Rapids Herald, or any of the other properties controlled by Federated. I am glad to be set right in this matter by so able an authority as my generous friend—generous in that he attributes my error to misinformation and not to malice. Personally, I am glad Senator Vandenberg is to retain the control of the three newspapers included in the Federated Publications, Inc. and that the Grand Rapids Herald is to have the benefit of his direct per- sonal supervision, ‘because such a con- dition furnishes us ample assurance of the high character these newspapers will continue to maintain. E. A. Stowe. ——_>-.____ Honest fools are more to be feared than wise rascals. 10 THE PERFIDIOUS KAISER. German Conspiracies In and About Detroit. Ever since the people of civilized forced constitutional limita- tions upon their rulers and acquired for themselves a their governmental affairs exercise of the ballot been necessary to nations governments and voice in through the franchise, it has prepare nations for the event of war by systematic educational propaganda. This may tbe a process continued through several generations, but it proceeds systematically, step by step. The minds of the people must be im- bued with the idea of their own su- periority over all other-races and with the belief that such superiority gives them a right to dominate other people whom they have been educated to re- gard as their inferiors. Next they must be taught to regard their com- petitors in the trade of the world as enemies and when the competition has reached an acue stage the people of the Nation must be led to believe that their enemies are combining for an attack upon them. Out of such mischievous propaganda develops an intense spirit of militarism, for any people who believe that their nation is in danger of attack will brave- ly endure severe privations and exces- sive taxation for the upbuilding of armaments and submit to compulsory military service as a measure of na- tional necessity. When this stage has been reached the time has arrived for extending propaganda of severaf sorts in the other countries which have been classed as potential enemies. Citizens of the nation which is planning for a war of conquest have emigrated to other countries to the number of sev- eral millions. These are to be sys- tematically brought together in so- cieties and under one pretext or an- other are to be educated to a sort of restored allegiance to their mother country, its government and, as far as discretion will permit, to a sanction of the aims of the government of the mother country. Preparation for the kaiser’s war went much farther than this in Amer- ica for through a perfectly innocent appearing scheme for an exchange be- tween the educational institutions of both countries a considerable number of able German educators, all enthused with the ideals of their home govern- ment, were sent to serve as instructors in American educational institutions. Thus an friendliness was inculcated and considerable sanc- atmosphere of tion was gained for German military and national ideals. After the mine had been laid with systematic care all that was needed was the lighting of the fuse. Apypar- ently the scheme was perfected for keeping the United States not only neutral but friendly to Germany when the war would come. In Great Brit- ain the scheme was not so successful, but the militarists of Germany had hopes of holding Great Britain neutral until the last moment. Their propa- ganda did prevent the United King- dom from taking alarm and preparing for the event of war despite the clam- MICHIGAN orous warnings of Lord Roberts and a few other far-sighted men who had read the handwriting upon the wall. In the United States the systematic propaganda had created a strong paci- fist party among native born Ameri- cans and even among the learned edu- cators of the universities and colleges. Propaganda educated many German- Americans to accept the German view of the case—as much of it as the militarists were willing to disclose— and secret agents sent to this country more than a year before the outbreak of the war had, through their direct and indirect connection with the Ger- man embassy at Washington, manag- ed to enlist a relatively small number of Pan-German enthusiasts in a gen- eral conspiracy which was intended to prevent this country from taking part in the war and from selling and manu- facturing munitions or supplies of any kind to the allied powers which would be sure to combine for opposing Ger- man conquest. So insidious was this latter form of propaganda that few of the representa- tive German citizens knew any more about it than did the American people themselves. As soon as we began selling horses and horse trappings to the allied powers this secret organiza- tion began to become apparent through acts of lawlessness. Now and then a whole car load of horses on their way to the seaboard would be found ham- strung and rendered useless. Goods in transit would be cut to pieces. Cer- tain newspapers, which had been sub- sidized before the event, became vir- tuously indignant over the sale of any materials which could be used in war- fare by the enemies of a country which still maintained peaceful treaty rela- tions with the Government of the United States. We stood ready to sell to all bellig- TRADESMAN erants impartially, but the German government was unable to take advan- tage of the opportunity because of the supremacy of the British on the sea, so the secret enemies within our bor- ders began plotting for the destruc- tion of munitions plants, food products, etc., and the interruption of our trans- portation service in order to prevent war supplies reaching Europe from this country. Much of this commerce in war materials and foods for the al- lied armies came from the Middle May 7, 1930 West and crossed the border at De- troit and Port Huron, where railway traffic passed through tunnels. Be- cause of that condition and because Detroit, a highly industrialized city, had converted a number of its peace industries into the more profitable business of manufacturing supplies for the allied armies, Detroit became one of the most active centers of alien enemy conspiracies and hostile pro- motions. Attaches of the German embassy at MEMBER INDIA TEA These Are Our Leaders Old Master COFFEE TOLEDO, OHIO BUREAU \ 7 4 One of many types of Toledo Scales for retail stores TOLEDO SCALES NO SPRINGS - HONEST WEIGHT TOLEDOS PROTECT GOODWILL AND GUARD PROFITS As your CusToMERs see the clear, red line of the Toledo Indicator move unerringly to the exact—and honest—weight, their confidence in you and in your store is in-' creased. This guards your good will. Because Toledo Scales are built on the pendulum principle—weightagainstweight, not weight against springs—you can weigh quickly and accurately. The clear indica- tion prevents losses due to overweight. It’s easier to be right on a Toledo. You simply weigh to the exact amount you want—and the high ‘standard in the Toledo construction with all modern im- provements does the rest. Write Department MT for the booklet TOLEDO SCALE COMPANY, TOLEDO, OHIO. CANADIAN TOLEDO SCALE COMPANY, LTD., WINDSOR, ONTARIO. SALES AND SERVICE HEADQUARTERS IN 181 CITIES IN THE UNITED “Guardians of Profit.’ STATES AND CANADA, AND IN MORE THAN 90 FOREIGN COUNTRIES Bastiat a i. " ; } = nana a May 7, 1930 MICHIGAN TRADESMAN i Washington became custodians of a large corruption fund, deposited in Eastern banks, and maintained a lively correspondence with secret agents in all parts of the country. The head of the German conspiracy in Detroit was Albert Kaltschmidt, who had his resi- dence at 84 Hancock avenue, East. Kaltscmidt was sent to the United States in 1913, more than a year be- fore the outbreak of the war. He traveled widely and spent more or less time in several cities having a large German population. He was general- ly interested in the promotion of Ger- man societies for the ostensible pur- pose of keeping alive the traditions of the Fatherland among the expatriated Germans and for promoting a more common use of the German language in the public schools and of German literature in America. All this was innocent enough and it met with the hearty and natural approval of the German-Americans everywhere. After the war opened Kaltschmidt began the promotion of a local society of Germans in various places, known as the Deutscherbund. The purpose of this society was to contribute liberally to a fund for the support of German war widows and orchans. This also met with general approval among the German citizens util it was discover- ed that the funds were not reaching the widows and orphans. Then Kalt- schmidt laughed at his dupes and called them fools for even supposing that the fund was to be used for any such purpose; its real purpose was to prevent the United States from manu- facturing and selling munitions to the allied powers, and to carry on pacifist propaganda to prevent this country from entering the war under any con- ditions. As a blind for the operations of this agency Kaltschmidt went to Toronto and purchased 570 shares of the stock of the Marine City Salt Co., for which he paid $22,000 to John B. Holden and G. A. Dunlap in October, 1915. Then he established himself in an office on the ninth floor of the Kresge building, with his sister, Mrs. Ida Kaltschmidt Neef, as his private secretary. A num- ber of strangers began frequenting this office and occasionally Kalt- schmidt would go away for several days at a time. Meanwhile he at- tempted to maintain himself on terms of intimacy with the leading German citizens of Detroit and to frequent their social organizations but some of them, almost from the first, began to regard him with suspicion. At the same time Fritz A. Neef, Kaltschmidt’s brother-in-law, estab- lished himself at 802 Woodward avenue old number, as agent for the Eiseman Magneto Co. When Kaltschmidt came to America he was accompanied by Lieut. W. H. Jerosch, a German re- servist. They went first to Texas where Jerosch remained until the be- ginning of 1914. Jerosch joined the Texas National Guard and became a sergeant in that militia body. He went to Iowa and worked as chemist in a chemical plant early in 1914, but upon the outbreak of the war he was sum- moned to Chicago by Jacobson, the German consul stationed there and Jacobson sent him to Detroit to be subject to orders from Kaltschmidt. Richard Herman, another reservist was called from another place in the West and also sent to Detroit. Gus- tave Stevens,—the last name was an assumed one—was another aide de- tailed to the Detroit bureau of enemy conspiracy. Max Schultz was also sent from Chicago to help Kaltschmidt. Kaltschmidt’s Detroit confederates were Carl Schmidt and his wife, Maria Schmidt, who lived at 878 Loraine street, Charles Respa, who lived with the Schmidts, William Leffler, Gus- tave Jacobson, Franz Respa and Max Schultz, of whom little is known. Over on the Canadian shore were the Tate Electrical Works, which were inten- sively engaged in the manufacture of shrapnel fuses and other military munitions; the Peabody Overall Works, which were making uniforms for Canadian soldiers and the Wind- sor armory, where recruits were given shelter while troops were being raised for the war. These were marked for destruction early in 1915. William Leffler secured employment as a watchman at the Tate Electrical plant, which was to be the center of the con- spirators’ Windsor operations, and Charles Respa was directed to co- operate with him for the destruction of the places designated. Jerosch was sent to secure employ- ment at the Detroit Screw Works, which was making shells. He was able to secure entrance to the plant, but During his was refused employment. tue 10t, MUELLERS = } Make a pyramid of C. F. MUELLER CO. Jersey City 4ca 102. vee SPAGHET! Beene oftuscont ee ee ee i MUELLER MACARONI PRODUCTS on your counter and many of your customers will tell you to - - ADD SOME OF THEM TO THEIR ORDERS stay he managed to conceal two shell cases under his coat and these he after- ward showed to Kaltschmidt as evi- dence that the screw works was mak- ing ammunition. A few nights after- ward Jerosch, Herman and Jacobson were given a dynamite bomb of thirty- three sticks to be planted in the De- troit Screw Works building and sev- eral small hand bombs charged with nitro glycerine, which were to be thrown through the windows in case they would be unable to plant the larger bomb. Following the explosion the three men were to escape to To- ledo and keep out of sight for a few days, and also to establish an alibi. It happened that the guards about the screw plant were so vigilant that the bombers dared not make an attempt upon the building and Kaltschmidt rated them as cowards for their failure. They testified that they were given $15 each for this job. afterward Max Schultz and Gustave Stevens were given suit cases loaded with dyna- mite and clocks with which to set off time fuses. Armed with these they made their way into the region North of Lake Superior for the purpose of destroying the bridges of the Canadian Pacific Railway near Winnipeg and at Nipigon. They were arrested on sus- picion by Canadian authorities March 18, 1915, and that endeavor failed. The conspirators had already reached a bridge which they were to destroy when arrested by Constable Ephraim Fitzpatrick. (Continued on page 30) New Jersey toe 102. WELLER Soe sme of actme ingen me Do You Want Big Volume, New Customers, Large Profits, Brisk Future Business? Or If You Want To Retire From Business —Then You Want a Jos. P. Lynch 10 Day Sale. A large immediate increase in sales, no drastic mark- downs, and hundreds of new customers at practically a normal advertising cost. That is what a Joseph P. Lynch 10 day sale can do for your store. Furthermore — a Jos. P. Lynch sale tones up store morale, and actually creates tremendous good will which results in larger future busi- ness. May we furnish definite, con- vincing proof of how the Jos. P. Lynch 10 day sale achieves success in any store, large or small, regardless of where located, or local busi- ness conditions? Write to- day For Full Details. There is no obligation. Nationally known merchan- dising expert, whose origin- al, dignified and high class sales methods have won the endorsement of hundreds of leading stores from coast to coast. The JOSEPH P. LYNCH SALES CO. 3rd Floor Home State Bank Bldg. GRAND RAPIDS, MICH. FINANCIAL Trusts and the Market Break. A study of the position of investment trusts and their relation to the stock market collapse is productive of many data that are interesting. In bringing out the facts in a rather exhaustive survey, Analyst Associates, Inc., re- calls the feeling of concern relative to the welfare of the trusts coincident with the October-November break in the market which brought with it de- preciation of between $30,000,000,000 and $40,000,000,000 in the market values of listed and unlisted securities. So far as the best managed trusts were concerned, however, it is con- tended that such concern was hardly necessary, inasmuch as many of those companies not only entered the period of market decline with large cash re- sources, but still held small unexpended cash balances when the decline had run its course. Trusts are relatively new in this country and consequently do not boast the backlog of experience possessed by Scotch and English trusts. Perhaps it could be contended our units gave a poor account of themselves last year, yet it is worthy of note that no trust of consequence was forced to liquidate. Experience is a hard taskmaster, and it is only reasonable to assume that the lessons learned by our trusts in the crisis will be reflected in chang- ed and profitable investment policies in the future. Potential in- vestors looking over the investment trust field should study their prospects For the present at least it is more closely. suggested that trusts with a large pro- portion of senior capital, that is, bonds and preferred stock, offer the most at- tractive opportunities of profiting by a period of steadily rising prices. A company with a large common capitalization is usually in position to do new senior financing, it is true. But sometimes when the opportunity for such financing presents itself condi- tions are not wholly favorable for the purchase of securities for its portfolio. Equally as important, however, is the element of management, for, after all, the average trust is successful only to the extent of the capabilities of those who direct its activities. A comparison has been worked out showing the relation of the percent- age gain or loss on average resources of ten seasoned trusts over a period of years, with the movement of Standard Statistics Company, Inc., index of ninety stocks. It is revealed that few trusts make a favorable showing by comparison, except possibly for 1929, when their indicated loss was but 1.4 per cent., as against 11.9 per cent. for the averages. In 1927 the trusts showed a gain in resources of 18.7 per cent., but this contrasted with a gain of 30.9 per cent. in the stock averages. Similarly the re- lation in 1928 showed the trusts with an average gain of 29.9 per cent., con- trasted with an upturn of 37.9 per cent. in the averages. Of the group of ten trusts used in the comparison six now make a prac- tice of issuing quarterly reports. Com- parison of their position as of March MICHIGAN 31 last with that at the end of Decem- ber, 1929, reveals an indicated average gain of 18.1 per cent. in total net re- sources. This compares with a gain of 17.2 per cent. in the Standard Statistics Company average over the same interval. William Russell White. [| Copyrighted, 1930.] ———_++ + Unfavorable Earnings Gap Narrowing As Year Progresses. Admitting that the arrival of spring has not brought the seasonal expansion in outdoor activities that everybody expected, the National City Bank of New York, in its monthly bulletin, published to-day, studiously avoids a specific forecast on the rate of business recovery from now on. What it does instead is to go into some larger as- pects of trade developments and to show how inevitably our own prosper- ity now is tied to that the world over. The assumption so widely made that inflation did not exist here outside of the stock market was not entirely ac- curate and “it has been suddenly real- ized that the production of most of the important raw materials and crude products is overdeveloped, that prices for such commodities have undergone a general decline and that world trade has been seriously affected thereby.” The bank in this bulletin develops some interesting philosophy on the science of production with reference particularly to the resultant benefits of a more stabilized prosperity to the people. It holds that a growth of our productive powers will mass. of induce an increasing diversity of pro- duction that should develop “the ever- windening system of exchanges instead of an ever-increasing intensity of com- petition. The world is obsessed on the subject of rivalry and competition, in- stead of thinking of co-operative trade.” A hundred years ago 75 per cent. of our people had to be on the land to supply a sufficient quantity of farm products. With the multiplication of hand tools to-day less than 25 per cent. of eur people is able to supply the farm products whereas 75 per cent. may be engaged in other occupations ministering to the common comfort and welfare. These new occupations, says the bank, enlarge the circle of trade, the people in them exchanging services with each other and the farm- ers enabled to do so and to enjoy the higher standard of living by reason of the increasing power and greater di- versification of industry.” Outstanding among the new indus- tries of the last generation and new services have been those in the elec- trical, automobile, radio and aeroplane fields. What the City Bank thinks is that “the industrial system is not in equili- brium, the supply of crude products be- ing in excess of the supply of finished products, with the result that the pro- ducers of the former are too poorly paid to take their proper share of the latter.” Apparently the City Bank believes that the first quarter earnings state- ments now coming to light present the business siuation at its worst and that with time the unfavorable spread be- May 7, 1930 TRADESMAN The Measure of a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. h GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’’ 16 CONVENIENT OFFICES PS Once up on a time, you went to your banker for accommodation ... now you go to him for service. And the whole evolution of banking, as con- ceived by the Old Kent, lies in that difference. Do you know just how far the Old Kent goes to serve you? If you don’t, why not find out? An investiga- 14 OFFICES CAPITAL AND SURPLUS $4,000,000.00 tion might prove lastingly profitable! May 7, 1930 MICHIGAN TRADESMAN 13 tween 1929 and 1930 net profits will diminish until in the final quarter this year it will be turned into “a substan- tial gain” over the corresponding period. Paul Willard Garrett. [Copyrighted, 1930.] —_+~+ > Bank Surveys Five-Year Trend. Continental Illinois Bank and Trust Company in its bulletin asks the ques- tion whether the prosperity percent- ages of increase that we have witness- ed in past years will be duplicated in the years to come. We all know the basis for the “new era” talk that was heard up to the stock market's autumn decline. For seven years industrial production had been expanding at an average rate of 2.4 per cent. annually. Corporate net profits were multiplying more than three times as fast as industrial pro- duction, or at an average rate of 8.9 per cent. annually. Dividends mean- while were increasing at an average annual rate of 17.2 per cent. That is to say dividends were increasing seven times as fast as profits. And the aver- age yearly increase in stock quotations outran even the rate of increase in dividends. Apparently the economists of this institution will be content with an average increase in productivity in the next five years of 2.4 per cent. annual- ly or at the rate witnessed in the 1923- 1929 period. But more of an increase than 2.4 per cent. is not anticipated. Here is what the bank says: “We see no reason to expect the trend of pro- duction during the next five years to exceed the 1923-1929 trend. In the event that production should increase, say in 1931 or 1932, as it did in 1928 and 1929, at the annual rate of 12 per cent., or even more, the probabilities are that such a boom would be fol- lowed by a reaction of the depression type and that the average of produc- tion would thereby be held down at least to some such trend as that of the past seven years.” What the bank rightly emphasizes is that however much similarity we may find between the current reces- sion and those witnessed in 1924 and 1927 it is “absurd” to liken the cur- rent recession in business “either- in degree or duration” to the 1920-1921 depression. The bottom of the current recession reached in December was exactly the same as the low of the 1927 recession but it was 17 per cent. above the 1924 low and 55 per cent. above the low of the 1920-1921 depres- sion. Indeed it is interesting to note that even the December bottom of in- dustrial production last year was 4 per cent. above the peak of production reached in 1920. Corporate profits in 1930 are esti- mated by this bank as likely to be “at least as large as in 1927, and pos- sibly equal to those of 1928.” Paul Willard Garrett. [Copyrighted, 1930.] — +2 >—__ March Trade Slump Portrayed. Late Easter this year is at least a partial explanation but the monthly review of trade published to-day by the Federal Reserve Agent at New York portrays a condition in March distinctly poorer than that in the same month last year. March sales of department stores in this district fell 6 per cent. from a year ago but the Agent is careful to explain that “a large factor in the de- cline was the lateness of Easter, which delayed most of the Easter trade until April this year, whereas it was done in March last year.’ Virtually all lo- calities reported declines in sales and New York City itself showed a de- cline in department store sales for the first time in more than a year. Reduc- tions in other sections of this district varied from 7 to 22 per cent. Out- standing among the declines shown by department stores was the drop in ap- The shrinkage in these sales was the largest for any month in parel sales. several years. What is perhaps stil! more dis- appointing is that the March sales of wholesale dealers in this district ran 15 per cent. under the year before, re- porting, incidentally, a decline larger than in January or February. Whole- sale grocery sales once more were the only group to show an_ increase. Wholesale sales like retail sales un- doubtedly were affected by the late Easter this year but the Reserve Agent explains that “a part may have been due to unseasonably cold weath- er.’ Machine tool orders in the past have been referred to as a rough index of the trade trend but in the month under consideration the volume of orders remained far under that a year ago. Perhaps there is significance in the observation by the Federal Reserve Agent in reporting on wholesale trade that ‘collections were reported to be slower than a year ago for the sixth consecutive month.” For the first time in recent years the total sales of reporting chain stores ran below those for the corresponding month of the year ‘before, the decline being 5.5 per cent., but here again the late Easter is a partial explanation. While the grocery chains continued to report an increase in sales the increase was the smallest in many months. While the April figures are not yet in the indication is that they will make a better showing than these totals for March since they will reflect the sum- mer trade and some improvement in weather.. Paul Willard Garrett. [Copyrighted, 1930.] ——_ +. Grandfather Clock Attracts Trade. At the opening of the Summer sea- son last year a Washington haber- dasher displayed in his window a large grandfather’s clock. Though the clock was regularly wound and kept correct time, a sign was hung over it reading, “This is not the right time.’ Many stopped to check up on it, and in doing so noticed a smaller sign at the foot of the clock reading “to be wearing a felt hat.” The same idea could tbe used in a meat market by changing the smaller sign to something like “to be going vegetarian,” or “to be foregoing poul- try because it is too expensive,” ac- cording to the requirements of the rest of the display. GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 — Nine Community Branches GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 *e A Modern,Well Equipped Institution, Serving a Progressive and Rapidly Growing Community, in Every Trust Capacity. BANKERS TRUST COMPANY OF MUSKEGON 14 STUDENT ROOMERS. Problems Involved in Catering To College Boys. Not long ago when university au- thorities were contemplating the erec- tion of a large dormitory for students in Ann Arbor, a great protest went up from real estate dealers and owners of rooming houses. Letting rooms to students is a busi- ness which has grown with the years. It has boomed real estate, helped building trades and furnishes means of living to widows and others who own or rent a house. Families from a dis- tance come with their children, who are to take courses in advanced edu- cation. They lease a house for a term of years or they buy a house with a dependable prospect of selling again without loss—probably at a profit— when they are ready to return to their former homes and occupations. There are many unwelcome or diffi- cult features in this business of rent- ing rooms to students which are not foreseen by the inexperienced. There is a good prospect that when rooms are rented they will be continuously occupied for the school year. This is unlike the common experience of landlords and landladies, whose ten- ants leave unexpectedly and the task of advertising, showing rooms and de- ciding on the character of prospective tenants must be gone through with— over and over again. These student roomers are supposed to have means to pay all expenses promptly and the great majority have. But the young man with money to throw away may cause his landlady more anxiety and more trouble than the one who must take every oppor- tunity outside of study and class hours to earn money. The house, the rooms, the conveni- ences, the furnishings must be appro- priate, must so far as possible approach the surroundings to which boys of wealth have been accustomed. While room rent rates are high enough, the landlady through pride or endeavor to please and hold her roomers, may put more money into decorations and fur- nishings than is just to herself. If all students paid regularly and promptly the landlady must still be judicious in her living expenses, but when one or more fall behind for some excuse or another, when the arrearages increase with advance of the year, hardships, perplexities and anxieties increase. Taxes, insurance, light, water and heating bills must be met. If without a bank reserve, she must ap- peal to the grocer, meat dealer, coal man and others for credit until the end of the school year. Some students who are in arrears send home for money and settle in full at the close of the school year. Others remit after they reach home. No student can obtain a diploma who owes for board or room rent. So the last recourse of the landlady in the case of a senior student in arrears is to in- form the secretary of the university of the fact. But when all arrearages are paid, can the landlady have a rest in vaca- tion or go on a visit? Possibly a few can do so, but most of them need an MICHIGAN income right along. Fortunately, hun- dreds of teachers and others come to take post-graduate courses every. suim- mer and there are plenty of places with rooms to let. The case of the ‘boarding-house keeper may be more difficult than that of the one who lets rooms. No one who skimps in quantity or provides in- ferior quality in food can hold cus- tomers. The great majority do fur- nish the best meals and in abundance. It must take long experience to supply what they do and not rob themselves. Those students who eat at restaurants, where they can obtain meals equal to the first-class boarding houses, have to pay a lot more money. The experi- enced restaurant keeper knows what to charge to make the desired profit. The boarding house keeper must de- pend on judgment to be approved or disapproved by the financial account. The landlady who is a mother by proxy, who speaks of her student roomers as “my boys,’ who says “Boys will be boys” and they are not bad, who will forgive everything ex- cept dissolute living, wants the same ones the next year, and the boys know that the patient, long-suffering land- lady, whom they impose upon, is the one they want to come back to. They do not intend to defraud her. They will pay in full sometime. But in after years someone will be sorry for the way they imposed on the landladies. And when these students become busi- ness men they will know that arrear- ages do rob the creditor, even if the original debt is finally paid. If these hard-working, distressed landladies knew that by owning or liv- ing in a small house or a few rooms they could go out three or four days a week and do exactly the same work —dusting, sweeping, cleaning, caring for rooms, and get more clear money for themselves, be more independent, have more rest and leisure, and escape their present anxieties, would they do it? I fear not. When they must, be- cause of age or infirmities, give up this kind of struggle for an existence, they may realize what they might have done and wish they had. E. E. Whitney. ———~++ +> Winter Winnings. Winter is battling with the sun A sun which presses higher But soon will Boreas have to run Before this fiercer fire Which sweeps through equinox again Preparing vernal days For robin, bluebird, lark and wren To sing their roundelays. Still winter even in defeat Is yet victorious So truly snow and icy sleet ‘Become the sonorous Spring waters drumming down a glen To break the moorland’s sleep Waking the pussy-willows when No jack-in-the-pulpits peep. The passing winter stirs in me Doubly a gratitude So much it was—and is to be Wig-wag-ing through the wood Or dormant fields to don their green And bud for April bloom For life’s serenest hours have been The afterglow of gloom. March winter days have worthy ends which run to compensate The hill and dale, making amends Should snowfalls happen late; For these but quicken blade and wing Give hope to heart and hand ’Till Spring resplendent, blossoming Would challenge fairyland. Charles A. Heath. —_»++—___ The trail of trouble caused by care- less work is endless. TRADESMAN 6) ) $40,000,000 Sere Invested in bj ¢j NORTH i @ AMERICAN TRUST SHARES §¢ In Their First @ Year (=> COTES CRED > ese es In dividends this first bj year, shareholders re- ¢) ceived 11.2% on the Q average prices cover- ff ( aS “a 2 FOS Fes ey ing the period. In the same year the [} reserve fund which fh guarantees a minimum jf Fes (} annual income of 6% {J d upon the $10 par value a d was built up to $2,205,- ] 600. To this guarantee {J is added extra cash divi- Gj dends, stock dividends, | share splits and rights i) which make annual div- idends average 10% to d 13%, nl WY CSE es aa ~“ May 7, 1930 A. E.KusTteRER& Co. The Oldest Investment Banking House in Western Michigan 303-307 MicHiGaNn Trust Brioe. PHONE 4267 GUARANTEED 5Y2% and 6% Ma- Rate turity $15,000 American Home Security Co. -. 6% 1943 Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $35,000 Central Secur- ities Company__ 6% 1940 Guaranteed by United States Fidelity & Guaranty Co. $ 5,000 Federal Home , Mortgage Co.__ 544% 1938 . Guaranteed by National Surety Company $11,000 Union Mortgage : Company ------ 6% 1932 j Guaranteed by Southern Surety Company $25,000 Illinois Standard Mortgage Corpo- ration. 22. 6% Serial Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $10,000 National Union ; Mortgage Company 6% 1946 i Guaranteed by National e Surety Company : The Industrial Company Associated with Union " Bank of Michigan Grand Rapids, ; Michigan Resources over $5,600,000. GET FACTS DIRECT Let First Hand Information Rule Your Investments Petter, Curtis & Petter, Inc. offers you accurate, thorough and up-to- the minute information instantly, on any security you desire. listed. Direct wire connection with Stocks and bonds—local, national and international—listed and iun- listed. Direct wire connection with Spencer Trask & Company, mem- bers of New York and Chicago Stock Exchanges, New York Curb Market and with branches in all leading financial centers of the world. A capacity to serve that wins everlasting confidence. — PHONE 4774 — ETTER, URTIS& ETTER Grand Rapids N Fenton Davis | & Boyle Lwestment Bankers Vv Detroit Grand Rapids Chicago “The man who will not ex- ecute his resolutions when they are fresh upon him . can have no hope from them afterwards.” Maria Edgeworth There is an investment application in this truth. Muskegon. Jennings’ Pure Extracts i Vanilla, Lemon, Almond, Orange, Raspberry, Wintergreen. Jennings Flavoring Extract Co. Grand Rapids, Mich. May 7, 1930 MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE Increasing a Fire Insurance Risk and What Follows. Here is an interesting case on an important point of fire insurance. Readers hereof who read their fire in- surance policies know they all contain a clause that the policy shall be void if the insured in any manner increases the risk or hazard of the insurance. For instance, if after the policy has been written the insured should start keeping gasoline on the premises, or an excessive amount of gasoline (most policies allow a small quantity to be kept) the danger of fire is thereby in- creased and the company is placed at a disadvantage because it granted in- surance on one condition, and is com- pelled to carry it on quite another and more hazardous condition. ‘The clause is reasonable and sound, the difficulty is several fold: 1, little things may unconsciously happen which may in fact increase the risk, therefore constant watchfulness is nec- essary; or, 2, if the insured has rented the property to a tenant, he cannot keep in touch with it so as to control the situation. Either of these situations may void the insurance, so that the importance of the point is clear. The case before me concerns the second of the above possibilities, viz.: when the insured, who owns the prop- erty and carries the insurance, has rented the property to a tenant and has thus gotten out of touch with what goes on. A property owner named Bitonti took out fire insurance on a property he owned and then rented it to his son-in-law, Cinimo. Cinimo did some- thing which of course no reader here- of, or his tenant, would do, viz.: he set up a still, which exploded and set fire to the property. The owner, Bitonti, asked the insurance company to pay the loss, but it refused, on the ground that the policy was to become void if the hazard should be increased, which it certainly was by the operation of a still on the premises. The owner brought suit. Now while the exact facts of this case would not appear once in a thou- sand times, nevertheless the question presented was the fundamental one which would apply to all such condi- tions, viz.: when a tenant, without the knowledge of his landlord, does some- thing which increases the insurance hazard, is the owner responsible to the point where he loses his insurance? The appeal court, which affirmed the lower court, held that he was not. The clause in this particular policy read thus: “This company shall not be liable for loss or damage occurring while the hazard is increased by any means within the control of the in- sured.” The court reasoned thus: The authorities in Pennsylvania hold that occupancy of a house by a tenant is the occupancy by the landlord; that a violation of the terms of the policy by a tenant is a violation by the land- lord; that a lessor continues to be the insured party, and that the conditions and covenants in a policy are binding whether he occupies the premises, per- sonally, or by a tenant: Diehl vs. Adams Co. Mutual Ins. Co., 58 Pa. 443. In Long vs. Beeber, 106 Pa. 466, the tenant, without the knowledge or con- sent of his landlord, increased the haz- ard ‘by erecting a steam works in a public alley adjacent to the leased premises. The court held that when an insurance company, for a fixed price, insures a building, it takes upon itself the hazard provided for and none other, and if the risk is increased with- out its assent, the policy is void. In McCurdy vs. Orient Ins. Co., 30 Pa. Superior Ct. 77, the policy pro- vided that no gasoline should be kept, used or allowed on the premises, and a tenant of the insured, without the latter’s knowledge, set up in the prem- ises a gasoline stove for domestic pur- poses. A fire resulted and it was de- cided that the insurance company was not liable. The landlord contended that she had forbidden the tenant to use a gasoline stove and did not know there was one in the house and that, therefore, the prohibitionary condition did not affect her. The court said that the question involved was one of con- tract between the insurance company and the landlord, and that it did not relieve her to show that an act violat- ing the terms of the contract was done without her knowledge by a tenant. None of the policies, however, in the cases referred to provides that the policy should be avoided if the hazard is increased by any means within the control of the insured. The weight of authority is that where a policy contains the provision under consideration that unless knowl- edge of the insured of the hazard is shown, the policy will not be avoided: Royal Exchange Insurance of London vs. Thrower, 246 Federal Reporter 768; 28 Corpus Juris 221; Waggonick vs. Westchester Fire Ins. Co., 34 Ill. App. 629; Northern Assurance Co. of Lon- don vs. Crawford, 59 S. W. 916; Mc- Kee vs. Ins. Co., 135 Pa. 544; Rife vs. Ins. Co., 115 Pa. 530; Cooley’s Brief on Ins., 2d edition, page 2,534. ‘There was no evidence offered that Bitonti had any interest in or knowl- edge of the operation of the still, or that it was under his influence, either directly or indirectly. It could not be said, therefore, that there was an in- creased hazard under the control of the landlord as contemplated by the provisions of the policy. Note that the case is decided really by the question whether the policy says that the hazard must be increased by any cause ‘within the control of the insured.” With that clause in, the insurance is not lost unless it can be shown that the insured knew what his tenant was doing. On the other hand, if the clause voids the policy merely if the hazard is increased, the tenant’s increase of hazard loses the insurance whether the owner knew of it or not. Elton J. Buckley. —_2> 7+ .___ Handkerchief Finished Lawn in Dots. The play on dots this season is said to have extended to handkerchief fin- ished lawn. Favor is equally divided between the white dot on colored ground in blotch printing and the re- verse. Dots in massed or casually scattered arrangements are also popu- lar. Plain dimity is said to be selling for blouses and dresses. The children’s wear and neckwear trades are also using solid-colored dimity which is best in white, red, Copenhagen, and _ helio. In prints partiality is shown stripes and dots. Activity is reported in flock dot voiles which are said to be going into less expensive merchandise. —_>+»—___ “I forgot” is simply another way of saying “I don’t care.” % % Phone Automatie 4451 WHOLESALE FIELD SEEDS Distributors of PINE TREE Brand ALFRED J. BROWN SEED COMPANY 25-29 Campau Ave., N. W. GRAND Rapips, MIcHIGAN OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying Tene cots 2 O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER WHOEVER OWNS PROPERTY KEPT CLEAN AND IN GOOD REPAIR Can Become a Member of THE FINNISH MUTUAL FIRE INSURANCE COMPANY, Calumet, Michigan, and Get Fire Insurance at COST. Paid 40 to 68% Dividends For 40 Years THE FINNISH MUTUAL FIRE INSURANCE COMPANY Telephone 358 444 Pine Street CALUMET, MICHIGAN Affiliated with The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. PERSONAL ECONOMIES. They Are the Fundamentals of Nation- al Thrift. A very wealthy man whom I knew, Grand Rapids and whose home was in New who had large interests in England, used to make the trip to our city quite often, and he always had his Instead of patronizing the dining car, he took little lunchbox with him. from home the toothsome things which appealed to him and did not waste his substance on the expensive menu of the dining car. People said of him that he was stingy, that he pinched a penny, and noted with derision what they called his false economy. He was practicing New England habits and through the practice of those habits of economy he was able to do large things. He was not stingy. Through his thrift he was able to give liberally to causes which appealed to him. A friend of mine who i1s_ very wealthy, when he passes from the sitting room to the dining room, has a habit of turning out the lights in the sitting room while he is eating his dinner. It is a habit of thrift that was engendered in him as a child and which has followed him all the days of his lite. He acquired the habit of small savings and that habit resulted in the acquirement of great wealth and he was enabled to finance great under- takings and has always been a liberal giver to altruistic enterprises. One day many years ago I was about thought I would drop in to the office of my to leave for Europe and cousin who was the treasurer of the Michigan Central Railroad and located in New York City. He was a busy man and I didn’t want to take much of his time during business hours, but I just wanted to pay my respects to him before I should leave. While we were talking pleasantly together, among other things, I noted on his desk a little pile of paper upon which to make notes and data. It was made up of the backs of envelopes which had been cut out and put neatly on a pile. He was perfectly able to have the finest scratch pads made if he wanted them, but he was brought up under the habits of New England economy and he practiced them all the days of his life. Because of his feeling that thrifty habits and economic methods were vital to success in life, he made a great reputation in his official capacity through the reduction of waste on the part of employes in carelessly dealing with the properties of the great cor- poration, After all is said about the niggard- liness of New Englanders, they give us the most important lessons in thrift of any of our American peoples, and as a result of their thrifty habits in deal- ing with the small affairs of life, they have been able to do great things in our world. A wealthy New Englander who through solicitation fathered an important enterprise in agriculture in Kansas was asked how he gathered money for this undertaking, and he replied, “When I earned a cent, I saved it,’ and that was the key to the situa- tion. The thrifty habits of New Eng- landers are proverbial; they were MICHIGAN brought up on very unpromising con- ditions illustrated by the poverty of the soil in a large part of New Eng- land and the rough conditions under which agriculture was promoted. But in demonstrating over the adverse con- ditions and inculcating habits in thrift in children and practicing the econ- omies of ltfe, they were enabled to finance wonderful undertakings in our Western world where money was greatly needed in the pioneer days. I wonder if you have thought about the meager salaries most ministers get. To be sure an occasional great man is paid well for his service in the pulpit and parish, but on the average our ministers are very poorly paid and it is astonishing that out of a small sal- ary a thrifty minister’s family can educate the children and perform won- derful service to mankind almost en- tirely through the practice of the small economies of life. When I was a lad my own minister had a little farm which he cultivated well and which furnished most of the living for the The small salary of $500 a year which he received was used for the things which had to be paid for in money and for the education of his children. As I think of that family and the economies they practiced, I recall as a little boy what seemed to me wonderful sermons which were family. preached, which were studied out as the minister hoed in his garden or fol- lowed the plow or gathered the grain at the harvest time. His children were given an education which started them well in life, one of whom became the President of the Erie Railway System. In chatting to you about personal economies, I naturally attach my thought to things in which we as a group of bankers are interested as con- nected with our vocation. We started the school savings bank on a theory that if we could get children interested in Saving in a small way, we would be inculcating habits which would be in- valuable to them in later life. We were accused by many people of teach- ing children to be stingy, to be nar- row in their habits of spending, and our defense was very prompt in giv- ing as an illustration the thrifty habits engendered by the French in doing just what we were attempting to do here. The French people do not work any harder than the American people; they do not work any more hours; but through personal economies which have been taught them they are the most accomplished debt paying people in the world. In our own experience in the savings bank the lessons which we have taught in the line of personal economies and by saving of money through the efforts of the bank that it may be used when adversity comes or opportunities for investment are pre- sented are constantly coming to us in support of our contention. Good times often engender unfortunate habits. Easy come and easy go natur- ally link themselves together. During the last war, men whose wages were increased rapidly until the income for ordinary labor was phenomenal, did not exhibit thrift in the increase of savings. The economies of life were forgotten, money came easy and it was TRADESMAN spent carelessly, and when the time for lesser wages came, as it always does, the money that ought to have been saved for times of adversity had been spent for luxuries which were not vital to good living; and the people who had saved and who _ practiced habits of economy and thrift had to take care of these people, and we are faced to-day with a condition which largely is the result of habits of spend- ing inculcated when times were good and money came easy. If our theory upon which we have built our savings bank could be practiced by a majority of the people, we would not have the moaning over conditions of unemploy- ment. Wealth and learning never come without the practice of thrifty habits, the avoiding of waste and the saving for a rainy day. Even money which comes down to a son or a grandson, allowing him to live in luxury, had to be saved through persona! economies by somebody and through hard work and thoughtful thrift. There is no royal road to wealth or learning. It is through the relinquishment of pleas- ures, oftentimes, that we are enabled to help somebody in need, and it is worth our while to consider thought- fully the acquirement of the ability through economical practices to be helpful in some way to the unfortunate. My father and mother were pioneers, and with little beyond their clothing, an axe and a rifle, started their mar- ried life in a new country as pioneers. I have been looking up some of the diaries kept by my father in those early days and I find that it was through thrifty habits and_ self-sacri- ficing methods that he and my mother were able, through their savings, to be of assistance to the newcomers in the neighborhood. How many people who are doing lots of good in the world have been able to accomplish beautiful benevolences through per- sonal sacrifices made in carrying on the ordinary activities of life. We, all of us, indulge ourselves more than we need and sometimes we excuse our- selves for not lending a hand because we have been a little too good to our- That is, we have indulged in luxuries which we could have just as well done without and had something with which to assist those who were less fortunate than ourselves. selves. As employes of a savings institution we have some responsibilities which ought to weigh upon us. The mar- gins in the banking business are not large. They are small, and so we try to increase our volume, that the in- come may be attractive to investors. We ought to practice ourselves the very things we advocate for others in connection with the Grand Rapids Savings Bank. The habit of indulging careless ways and wasteful methods because we are dealing with a large corporation which has great wealth behind it is one we ought to counteract in the proceedings of each day. We ought not to throw into the waste bas- ket anything that can be of service. We ought to practice all the little economies in life in connection with the bank that we would practice for ourselves. And in this way we can May 7, 1930 enable the bank to be more useful and we can set a worthy example to those we are trying to induce to become our patrons. The money which has been garnered for the accomplishment of great things in financial life has been acquired somewhere by littles and most of it through the practice of per- sonal economies. My thought this morning for you is that in our homes, in our relationships to employers, and in all of the connections in life, we should be thoughtful of the small economies; and connected with the battle against waste, we should en- gender the qualities of benevolence which shall enable us, because of our thrifty habits, to be more useful in our careers. The way we waste in America is perfectly reprehensible. On every side we see wastefulness going on that in its volume would care for all the necessities of the sufferers from poverty. The wastefulness of the drink habit is in England to-day re- sponsible for the poverty and _ travail which attach themselves to the work- ing classes of England. The figures are a clinching argument against the indulgence of the appetite at the ex- pense of reasonably good living. One thought often comes to my mind in connection with children and their environment as connected with the development of thrifty habits. The country children have an advantage over those living in the city. They have something to do that is interest- ing and useful and can be made some- what remunerative. They learn from the earliest childhood how to get values out of the soil, and the en- gendering of habits of thrift that are compulsory in the country result in the development of manhood and woman- hood which, when brought to the cities, make the capital that ensures great success. The problem of edu- cating our children in the cities to do something useful and remunerative is a very serious one in the responsibili- ties of parentage, and some of the blame which is thrown upon the care- less habits of our city children and their irresponsibility should be thrown upon their environment; and to dem- onstrate over this is an obligation that you and I must not shirk. I refer not only to family life, but to education that comes through our school system. Let us strive as best we can to save thoughtfully, spend wisely and incul- cate in ourselves and our children habits which will counteract the great tendency to waste in our land. Frank- lin, as usual, with his sayings, hit the nail on the head when he said “Wo- men, for tea, forsook sewing and knit- ting; and men for punch forsook hew- ing and splitting.’ Many of the wise sayings of the immortal Franklin are as applicable to-day as they were when he uttered them, and we will make no mistake to learn some of them by heart and not forget to practice them as we follow the activities of our lives. Charles W. Garfield. —_2+++___ L. S. Heineman, dealer in general merchandise at Kingston, renews his subscription and says: “Thank you for the interest you have in the independ- ent merchant.” — onl May 7, 1930 MICHIGAN TRADESMAN 1? “Bill, why do you spring that book of ads on me every time you come in?” “Because I want you to know what my Company is doing to help you sell more P and G, Mr. Blake.” “But, gee whiz, Bi.l, I know all about P and G without looking at those ads and so does everybody else. You claim it’s the largest-selling soap in the world, and I don’t doubt it—certainly it’s the liveliest seller in my store. Why does your Company keep on spending money telling people about it? What good does that do me, or you either?” “Listen, Mr. Blake—most of us have better ‘forgeteries’ than memories. If there isn’t something to remind us constantly of the things we THINK we know all about, they’re soon forgot- ten. You know it yourself — that’s why you call up Mrs. Jones or Mrs. Smith every day and remind her of some of the goods you have to sell. She knows you have them all right, but she buys a lot more from you because of your frequent reminders.” “Something in that—but I still don't see why you think your advertising means such a whale of a lot to me.” “All right, Mr. Blake, let me ask YOU a question. Do you know that two million boys and girls reach the ‘buy- ing age’ every year?” “No, but what’s that got to do with ee “A whole lot. Who is going to tell these two million new customers about the advantages of P and G? How will they learn what has made it the world’s most popular soap? How are they to know that it represents better value for their money or that it washes clothes better and safer? It takes con- stant advertising, Mr. Blake, to give the facts about P and G to these up- and-coming youngsters, some of whom will be your future customers. That’s one of the biggest reasons why we keep on spending money advertising P and G The White Naphtha Soap.” ”? “Go on, I’m weakening. “And that’s why I’m always urging you to remind women that you sell P and G by keeping it where they’ll see it. That P and G display over there is working for you every minute of the day. That’s reminding them, just as our advertising is doing. And what’s more — it’s reminding them at the very time and place they are all set to buy.” “T give up, Bill—keep on advertising— and the next time you come in I won't kick if you spring that advertising on me again.” Procter & Gamble Makers of Ivory Soap P and G White Guest Ivory Naphtha Soap Ivory Flakes Star Washing Camay Powder Chipso Oxydol Lava Soap Crisco 18 DRY GOODS Michigan Retail Dry Goods Association. President—J. B. Mills, Detroit. First Vice-President—Geo. E. Benton Harbor. Second Vice-President—J. T. Milliken, Traverse City. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. Jobbers’ Alliance Plan Arouses Com- ment. Martin, The Chicago correspondent of the Women’s Wear Daily writes that pub- lication as follows: Plans to form the Independent Wholesale Dry Goods Alliance under the leadership of C. J. Farley, Grand Rapids, have aroused interest here, es- pecially in view of the fact that a plan for joint operation of independently owned dry goods wholesalers and re- tailers was carefully studied for some time by J. Frank Grimes, head of the Independent Grocers’ Alliance. It is believed that the proposed group will operate along the lines contemplated by Mr. Grimes, who has abandoned his idea of an organization in the dry goods trade similar to that in the gro- cery field. There is at least one important point in difference between Mr. Farley’s plan and that considered by Mr. Grimes, however. The former says the alliance will not disturb the present buying arrangements of the dry goods jobbers, whereas Mr. Grimes’ idea was to co- ordinate the buying of the wholesalers as well as the retailers. The plan of organization of the In- dependent Wholesale Dry Goods Al- lance, as recently announced, notes that they will endeavor to co-operate in buying merchandise for the mem- bers. Another change is that Mr. Grimes’ plan provides that both re- tailers and wholesalers be members of the organization, whereas the al- liance apparently will consist only of jobbers. Some in the trade believe that the progress of Mr. Farley’s plan will be limited if they cannot get some of the big wholesale dry goods houses to It is estimated that the total business of the present members pos- sibly does not exceed $35,000,000. Mr. Grimes’ action in ceasing efforts to line up the dry goods wholesalers and jobbers in an organization similar to the Independent Grocers’ Alliance is believed to be due to his conviction that the wholesalers generally are not ready for such a plan, and as a matter of fact, will not even authorize setting down the plan on paper. As noted, he found the retailers considerably more receptive to his idea than the jobbers, but he believes that an or- ganization of both jobbers and retail- ers such as he contemplated will not materialize until the former find they cannot operate independently, just as the retailer cannot operate individually. The hesitancy of the dry goods job- bers to accept new ideas and act to meet changing conditions, he says, is illustrated in the fact that the textile mills of New England could easily have secured the rayon industry but while they were ignoring it, others seized it. The big houses, such as Marshall Field & Co., Butler Bros. and others, cannot wait for the aver- join. MICHIGAN age independent to meet the new con- ditions, it is also noted, and for that reason have branched out and are opening their own stores. — ee Blanket Situation Remains Quiet. The blanket situation has been quiet for some weeks. A number of houses state that their last substantial busi- ness was about a month ago, at the time of the advance in prices. Several state that it is not likely there will be very much doing until July and Au- gust, when the season for additional buying will be reached. Several of the larger merchants say it is useless, and shows a lack of appreciation of what is going on, to try and force blanket business now. They say that the buy- ers have in most cases, operated to the extent of whatever budgets they have, for the first part of the year. Several of the important blanket manufactur- ers suggest that the mill which has sold 25 per cent. of its production up to the present time has done well— and cannot expect to have done much more in this period. A number are understood to have held very firm to their advanced prices, and to have de- clined a number of orders, some of them substantial, because the buyers refused to pay the advance. — ++ Desirable Patterns Resist Pressure. Since the opening of the week, some converters report, there has been a definite increase in the pressure buy- ers are putting upon prices. Occasion- ally, a spurt in yardage moved is said to be traceable to lack of resistance to the onslaught of the bargain-hunter. Converters say their best defense is in their ability to present the most de- sirable patterns. While practically nothing has been immune, some say that on the basis of styling and colors they have been able to hold prices on the popular fabrics, such as rayon flat crepes and cotton voiles, better than on most other fabrics in their lines. Single-ply cotton voiles, in the white ground, chiffon print effects, some converters report, have received prefer- ential treatment. ee Poplins and Linen Effects. Some reports are to the effect that Baltimore is going to do considerable featuring of seersucker suitings, in the live clothing stores. The fact that the supply of seersucker fabrics has been kept down, so that the market has not been permitted to break, and hurt all those who have either the cloth or the garment, has helped greatly, it is in- sisted. Last year, it was stated, by the time July and August arrived, the goods were scarce. Some are doing a good business in the poplin con- structions, which they make up spec- ially. The linen idea in cotton suitings, is going pretty well—and these are expected to be quite active, on account of the interest being shown in the real linen fabrics. —— Discuss Notion Merchandising. Merchandising authorities presented three views of notion selling at the annual meeting of the National Notion Association, held in New York City last week. If the notion department is operated as a service department, it will not only be profitable in itself but TRADESMAN will benefit the store as a whole, James L. Fri, director of the merchandise managers’ group of the National Re- tail Dry Goods Association, said. Helen Cornelius, fashion authority, urged that fashion and color, as well as staples, should be accentuated. Com- plete assortments and the use of the notions department as a feeder for the May 7, 1930 rest of the store was emphasized by William Macey, merchandise manager of R. H. Macy & Co., Ine. —_+>+>___ M. H. Lincoln, dealer in groceries, meats and fuel at Jackson, sends $5 for his subscription and says: “We count the Tradesman as one of the prime necessities in our business.” with you. 20-28 Commerce Ave., S. W. How To Make More Money and Have More Money In The Bank That is the question that most retailers are studying these days. After making sure that your expenses are down to a mimimum, the problem centers largely on how you buy. By buying from us, you get quick and cheap delivery and you can buy merchandise as needed. This will not only reduce your stock and increase your turnover but it will also increase your sales by having the kind of merchandise your trade wants when they want it. This also eliminates any worry over market reductions or mark-downs because merchandise does not stay in your stock long enough to become obsolete or shop-worn. When styles change so fast, it is your only insurance. We carry a complete stock of wash goods, dresses, and all kinds of style merchandise that you can buy as needed. Our terms are 2/10/60x and if you buy as needed, you should be able to sell the merchandise and get your money before you have to pay us. It is a very simple solution to many problems of merchandising. Our salesman will be glad to cooperate with you along these lines. Come and visit our Model Store. We are here to help you in any way possible and we'come an opportunity to talk over any of these matters “GOODS WELL BOUGHT ARE HALF SOLD” C.J.FARLEY & COMPANY “Not in the syndicate nor do we retail” Grand Rapids, Michigan Fresh and Good Naturally your customers like to buy every item of “Uneeda Bakers” products clean and fresh. And you can always sup- ply them if you are well-stocked. The frequent calls of our sales- men and trucks enable you to sell “Uneeda Bakers” products oven-fresh all thetime. NATIONAL BISCUIT COMPANY “Uneeda Bakers” 7 May 7, 1930 MICHIGAN TRADESMAN 19 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit. Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. Looking Months Ahead. The merchant is coming into his own, and when we say merchant, we mean the one best word descriptive of the man who sells shoes at the proper profit. The merchant is he who has the ability to keenly discern values. He buys well to sell better. He stands with a courage to spend his own money, to make more money, and there is a vast distinction between shoe dealer and shoe merchant. The former is the sort of fellow who knows he ought to charge more for his shoes, but has not the ability or the nerve to explain to his customers why he should charge more; whereas the shoe merchant being a merchan- diser, sells goods for what he should get for them and is able to convince his customer that they are the best shoes that can be bought for the price, and if they want the best they must pay the price. This week a meeting was held in New York City for a consideration of color and style in footwear for fall and winter selling. At that meeting real acknowledgment was made of the place of the retail merchant in the circle of industry between the raw ma- terial and the finished product. Tang- ible recommendations were made of leathers and colors in predicted con- sumer demand for next fall and winter and in materials as individual fancy might dictate. A better understanding was had of what the retail trade expects to as- similate in the next six months. Under- lying it all was the suggestion that the merchant buy for his needs, without speculation. As one prominent mer- chant said, “I believe there never was a time in the history of the shoe busi- ness when prevailing lasts fitted and pleased the customer as well as during the last year and at the present time. And I believe it is the duty of all buy- ers and manufacturers to get together and co-operate in country-wide agree- ment and determination to get our money’s worth out of present prevail- ing styles and lasts before we all go crazy with something new and radical —either because we want to put one over on the other fellow, or because we fear he may put One over on us.” There will be new things to brighten each season’s business, but it is a rash man—we purposely omitted saying merchant—-who will eat only desert. For a business is like a well balanced meal. What is needed is a steady, orderly and well planned business, and a start in that direction has been made by this week’s conference selections. Who suffers in a wild-eyed season of style—everybody, for as surely as the merchant finds his shelves stuck with poor sellers and misplaced bets so surely does his payments to the manufacturer suffer, and ere long the leather man is up against the “no- money” evil. It is time to think of the very close relationships of the cash register in the shoe store with the leather vat in the tannery. Individuality in style, in leathers and in merchandising is possible—in fact is encouraged, but the limits of good sense are defined for our entire indus- try by the program to be found in this issue.—Boot and Shoe Recorder. ——_—_> © ~-__- — California No Place For Ike Douma. Hollywood, Calif., April 30—It was certainly an unexpected pleasure to receive a letter from you in acknowl- edgement of the card sent from San Diego by Uncle Louie Winternitz and myself. It might also be surprising to you that we found Uncle Louie a very busy man, in spite of his retirement and advancing age. On arriving at San Diego we called at the Hotel U. S. Grant, but found he had moved to the Embassy Hotel. Driving over to this hotel, we failed to find him at home. We left a note for him and calling later we learned that he was to attend a dinner at the Masonic temple that eve- ning and would attend a lodge meeting at the Elks later. Mrs. Douma, being a good, obedient wife, went to a movie that evening, while I visited with our. mutual friend, Uncle Louie. I was certainly surprised to see him looking so well, in fact he seemed to be en- joying better heatlh than for the past few years. The climate seems to be agreeing with him very much and he is a most enthusiastic California boost- er. In fact, he, like all the California boosters, did his best to try to get Mrs. Douma and myself to locate here. These Californians are certainly sold on their climate and are loyal boosters, but from what I have observed all they have here is climate and you can’t live on that very long unless you are ready to curl up and retire. I am convinced that there are far greater opportunities for a young man in the East than there are here. There are thousands of peo- ple here who have come from the East with small incomes, but not enough to retire on, who are willing to work for ridiculously low wages in order to enjoy the sunshine and the delightful climate which I will admit they have. I can assure you, therefore, that I have as yet no desire to locate here and Mrs. Douma and I are plan- ning on leaving here on Monday, May 5, when we will start driving back East over the Santa Fe Trail via the Grand Canyon, Colorado Springs and Denver. I want to assure you it was a real pleasure to receive copies of the Mich- igan Tradesman from both Uncle Louie and yourself. I was especially interested in your comments on the chain store fight. Keep it up. You certainly have them on the run. I have been getting copies of the Press and, judging by the advertisements which they are running, you must have them worried. Ever since chain stores became prominent in Grand Rapids you have made it an issue in the Tradesman, fighting the battle of the independent merchant. But for your leadership I am sure they would have continued to grow and prosper at the expense of the local merchant. I think Grand Rapids is most fortunate in hav- ing the leadership of such an ardent supporter of the independent mer- chants as Mr. Stowe. In traveling through several Southern states on our way to California I found that the inde- pendent merchants are very much wrought up over the chain store evil, but simply because they do not haye the proper leadership, the public does not know of the evils and naturally continues to patronize the chains. In Texas I found the Clarence Saunders stores fighting back Henderson with full page advertisements, copies of which were pasted on their store win- dows. In California, however, there is no activity whatsoever along this line. The chain stores are very numer- ous and powerful here. The mer- chants are doing what little they can individually, ‘but the fight has not been brought to the attention of the public openly. I talked to several independent merchants and manufacturers and told them what was going on in Grand Rapids and, needless to say, they were very much interested. I am convinced, however, that the opposition here to the chain stores never will bear fruit until they get a leader like the editor of the Tradesman who will fearlessly and openly tell the public what they can expect if these mercantile pirates continue to grow in the future as they have done in the past. I certainly had no intention, Mr. Stowe, of writine such a léng letter, but it is raining this morning, the first in Los Angeles in over a month. I assure you, however, that when I re- turn to Grand Rapids, I will be more than glad to call on you and discuss further what I have learned and ob- served on this trip which might be of interest to the readers of the Trades- man. Isaac Douma. —_22+>____ Stiff Competition in Rayon Voiles. Discussing the fact that some buyers tell of doing better with the finer cot- ton voiles than in rayon voiles, some converters say that one explanation may be that the competition in the cotton voiles is less severe than in the rayon. Rayon voiles, some find, are just as much a football as they were a season or two ago, when’ they sold in large volume, but at poor prices. One important center was this week reported to have made a price of 45 cents on a line of rayon voiles re- cently selling at 52% cents. ——_+~+.____ Beach Bag Novelty Offered. A beach bag with sun-shade to match and made of canvass in awn- ing stripe effects has been put on the market by a manufacturer. The bag, which measures approximately 14 by 16 inches, has a rubberized interior to accommodate bathing suits and a sep- arate compartment at the bottom in which the sun-shade is carried. In addition to the shade, a mirror and comb are furnished. The article is de- signed to retail at $7.50, and is offered in a wide variety of color effects. THE TORSON ARCH SHOE is building a repeat business for many merchants. 25,000 Men have adopted this shoe as the permanent answer to their foot problem. A chrome alloy spring steel arch, moulded right and left to the footprint gives proper support at every point. Stvle 901—Black Kid Oxford. Style 900—Brown Kid Oxford. Style 902—Black Kid Blucher Shoe. Style 903—Brown Kid Blucher Shoe. Widths A to EEE In Stock. Herold Bertsch Shoe Co. Manufacturers of Quality Footwear Since 1892. Grand Rapids, Michigan. L. H. BAKER, Secy-Treas. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY FIRE AND TORNADO INSURANCE ee $241,320.66 Saved to Policyholders Since Organization ______-_ 425,396.21 Write to Lansing, Michigan The new patterns are so colorful Campau Ave. and Louis St. Estimates without cost or obligation. CHAS. A. COYE, INC. COYE AWNINGS for Your Home and Store you will surely want to see them. Grand Rapids, Mich. 20 MICHIGAN TRADESMAN May 7, 1930 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President — A. J. Faunce, Harbor Springs. First Vice-President—G. Vander Hoon- ing, Grand Rapids. Second Vice-President —Wm. Schultz, Ann Arbor. : Secretary — Rapids. Treasurer—J. F. Tatman, Clare. Trustees—O. H. Bailey, Lansing; M. C. Goossen, Lansing; Grover Hall, Kalama- zoo; O. L. Brainerd, Elsie: Ole Peterson. Muskegon. Herman Hanson, Grand Can I Afford To Be Honest?—Mer- chandising Miscellany. If a writer assumes an attitude that goes against the opinions and predju- dices of his readers, he does that at his risk. At least, that is the com- mon impression. Yet I have hesitated to say what I felt was sound and the habit after thirty years’ trade writing. Own never persists For some time now—for several years—grocers have followed after false gods. They have largely taken to ways of “fighting the chains” which have been futile, although popular. I speak against such practices regard- less, and I expect to continue to so speak, for I want to help grocers, not merely tickle their fancy. It gives me pleasure, very great pleasure in fact, to find a grocer in the Mississippi! legislature—a State Sen- ator—who has taken a sane, logical stand on the question of special taxa- tion of chains. This is Senator Floyd Loper. He declared that he did not believe “in stamping out competition by legislation” and thereupon the Mississippi senate voted down the pro- posal. “Less government in business?” By all means! according to business rules and prac- bungling ways of Senator Floyd Loper—“an independent grocer’’—deserves unstinted approval, particularly as he lives so close to Old Man Henderson of Shreveport who, believe me, is spill- ing a lot of independent grocer beans. Let business govern itself tices—not in the politicians. retail Far more to the point is it that gro- cers become intimately familiar with the facts of their business: with costs the profit-yield in different lines and class- es, and with the real effect of a dif- ference of “a cent here and there” in of operation, with variation in pricing. letter, long enough in itself to make an article, on the question whether anything sold on a margin less than the average expense account can be profitable. I condense portions and may use the rest another I have a thoughtful time. “My idea is that if bread, for in- stance,” writes this gentleman, “ is re- tailed on a margin of 1674 per cent. while the average expense is 1814 per cent. bread must be sold at a loss. Even a daily turnover does not cure this difficulty. Suppose he did not sell anything but bread and the mar- gin and expense remained the same as now, where would he make his profit? On such a basis the grocer would lose—no question about that. But we are not faced with such a situation. We are faced with an average expense of 1834 per cent. Now, what is an aver- age? It is a mean figure between ex- tremes. That means that some things are more expensive to handle than others; and if some things are more expensive, some others must be less expensive, else there would not be an average. We all know that it is more costly to handle shelled nuts than bread. There is sampling and waste; slow and packaging; down pilferage in the nuts. stock turn weights There are virtuaily and none of these items—for practical purposes none at all—in the case of bread. Long ago a Chicago wholesale gro- cer told me he could go into the ex- clusive sugar business and make money on a 2 per cent. margin. That was because of the nature of sugar: the and carloads, greatest staple, moving in truck no spoilage or shrinkage, large volume sales. The same general factors prevail in sugar handling in the retail store to-day. As sugar is now handled, it costs around 5%. Thus sugar, considered by itself, is found to be highly profitable to the grocer on One factor in contrast a a 10 per cent. margin. this can of ground spice. may be sensed if we Let us say the spice carries a margin of 50 per cent— costs 5 and sells for 10 cents. That, we think, is perfectly wonderful. Seldom the relative earning merits of spices and sugar. do we stop to analyze But because sugar moves in volume, it is apt to pay 8 to 10c on each sale. No sales ef- fort is required. Prepackaged, it moves without and it turns weekly or oftener in any prop- erly managed store. Against that the spice moves very slowly, is subject to some deterioration, often requires sales effort to move it, and at best brings in 5c. Actually, a grocer might get his canned spices for nothing and his an- nual earnings would not be appreciably affected. This last because of impos- sibly limited volume. It moves automatically. waste or shrinkage, We are not to consider a supposi- tious condition. If a man were to handle nothing but bread or sugar, his entire set-up would be so altered that to speculate on how he might come out is idle. We have the actual con- dition in the store. Let us analyze that with intelligence, for that will get us somewhere. “Of course,’ continues my friend, “it is customary to sell sugar, butter and some other staples under the aver- age cost of operation and try to make it up by getting 30 to 35 per cent. on canned goods, perishables, fresh meat and a few other articles. JI am just old-fashioned enough not to see a pro- fit in goods sold below the delivered cost of the itself, plus the cost of selling. Yes, but this is more than “custo- mary.” It is the outworking of the law of economics. And now, for some years, we have been engaged on the task of ascertaining precisely what is “the delivered cost of the article itself plus the cost of selling.” Chains have gone farther in this than most of us; but so far as I know, my own analysis of sugar is the most exhaustive to date. “Of course, I am aware of the con- tention that it costs more to sell some than others,’ continues my (Continued on page 31) grocery articles ” goods Always in Demand National Candy Co., Inc. Lie For Every Occasion BE SURE YOU HAVE A SUPPLY. SANITARY HANDY PACKAGES 40c Each PUTNAM FACTORY GRAND RAPIDS, MICH. GRAND RAPIDS The Toledo Plate & Window Glass Company Glass and Metal Store Fronts -3- ot MICHIGAN Wire EGGS - We are in the market to buy Fresh Eggs and Fresh Packing Butter and will pay full Grand Rapids Market date of arrival. Send us your orders for Egg Cases and Ege Case Material. EGGS - or Fhone for our quotations. KENT STORAGE COMPANY GRAND RAPIDS, MICHIGAN EGGS 201-203 Ellsworth, S. VEGETABLES We specialize in CHOICE HOME GROWN AND SHIPPED-IN VEGETABLES WHOLESALE DISTRIBUTORS VAN EERDEN COMPANY Grand Rapids, Mich. W. In More Homes Everyday RALSUM America’s Finest Bread SANCTUM BAKORIUM NEWS Holsum is first made right— then sold right—and finally backed by one of the strong- est publicity campaigns ever released, \ ASSOCIATED TRUCK LINES Phone 93401 of Western Michigan. 108 Market Av.. The Outstanding Freight Transportation Line State Regulation means Complete Protection. ASSOCIATED TRUCK LINES Grand Rapids, Mich. ee MICHIGAN TRADESMAN 21 MEAT DEALER enough to realize it, but if the pro- Michigan State Association of Retail moters fail in any of the things they pice a Oe Gena ae promise they will not receive patron- We Cater to Independent Merchants Only Vice-Pres.—E . Abbott, Flint. age they expect. Be Fk Goan ecu OW. ie aula cite nee a i giggly reasurer—Pius Goedecke, Detroit. : S method of selling mea B N P LT eon. ee. peas held in Grand has been talked and written about ANANAS A SPECIALTY more than any recent development in Will the Public Refuse To Buy Pre- the meat industry, it has not been tried D ; L . C A V E R A A N D C O a cut Meat? out yet to any extent, and where it is In view of the widespread belief in use in a sizeable way the time since THE HOUSE OF PERSONAL SERVICE aniong independent meat dealers that 1° started has been short. We shall Phone 9-3251 the sale of factory cut fresh and frozen probably know more of the merits of meat in packages will meet with insur- the packaged meat plan a year or so mountable resistance from the buying hence. public, it is interesting to note that Regardless of the merits of things, the New Vork office of the Live Stock. Cchatiges usually conte gradually, and Meats and Woal Division, United. tts ts well, for # gives business men M DAR N States Bureau of Agricultural Econom- @ Chance to adjust their businesses to oye ~ ics, in a radio ttalk delivered in con- Changing conditions. We once knew INCORPORATED nection with market broadcasts, pooh- @ dealer who had just one customer ” poohs this idea as unsupported by ex- who would not allow him to weigh GRAND RAPIDS, MICHIGAN perience or probability. Coming from fer meat on a computing scale, and” aL a department of the Federal Govern- he had to keep an old clock-style scale ment, this view is worthy of deep con- 1! use just for her. This may illustrate : : sideration on the part of the retail the individual opinion which keeps us Direct carload TeCcelvers of butcher, especially since it may, if it is from accomplishing sudden changes in true, profoundly affect his future poli- @ general way. UNIFRUIT BANANAS cies and prosperity. Regardless of the qualification in the Wa Gat padlcmed aieat ic heise last paragraph, the Bureau’s statement SUNKIST ae FANCY NAVEL ORANGES so much discussed,” says the Bureau, a rect denial = oer iaeniret ee CW prove an. inoermountable barrier : feome Ga thes the better Gacse of ON Oe ee ae and all Seasonable Fruit and Vegetables meat huyers—whoever they are—will oS oe Pee eeen Oy Teaey om not consent to buy meat that has been pe a stn ever iel et 5 — cut ahead, but will want to stand by : oe nent, the bic bies and see the meat cut from the larger eee et ey become : of his business when meat can be han- 7 piece in their presence. “We have seen markets selling previ- ously cut meat doing big business for years, and whether they get the best trade or not we shall not attempt to but it those who have most wealth we might decide, the best trade means point to the fact that many such peo- ple have patronized these markets. But the broadly speaking, markets, most exclusive trade, se'dom if ever visits the meat but telephone or by having order does its business either over the boys or men call. Frequently purchas- es for wealthy people are made by housekeepers. “In any case, the meat is usually cut to fill the orders, but the buyer does not seet it cut, nor has she any par- ticular concern as to whether it was cut before she ordered or after. “What strictly high qualitied meat, properly prepared, and neatly delivered in suf- these buyers do want is ficient time for use. There are some who will always want to see their meat cut, ‘to be sure, and such people will always have dealers to supply them, but if it should be found that pre-cut, packaged meats, either frozen or un- frozen, present sound economic reasons for their existence, the chances are about one hundred to one that the bulk of consumer-buyers will patronize the service. “The theory of pre-cut meat has its appeal. Some sellers are pointing out greater sanitation, greater uniformity, better and more reasonable methods of pricing, more accurate weights, the backing of Government grading and in- spection, quicker service, better trim- med meats, more attractive packages, and other advantages. “Tf these things conte to pass in the measure the proponents of the plan hope, consumer-buyers will be quick dled without special skill, will do well to face the facts. ——___—_@ 22a Cooked Fish Stores Popular in Eng- land. Cooked fish establishments have been set up in England on a considerable seale. Their growing popularity is at- tributed to two outstanding develop- ments. One is the growing demand for cheap food resulting from the in- The the of the English dustrial depression. other is large scale advertising fish industry, financed by a tax of l cent on each £1 of value of all fish landed. + <. A Business Man’s Philosophy. This sentence appeared in this col- umn: VI fot Of cast a striking shadow as they swing the things down. Generally, however, they are meet a fellows who sledge-hammer, tearing not as useful as the stone masons who lay block on block and keep the wall plumb «and true.” A reader writes: “Instead of writing about the ease with which something is torn down, contrasting it with the difficulty of building up, I’d say that when a building is torn down, it means a better building is going up. It means that something larger, better and more modern will occupy the site. “T’d turn this into a sermon, show- ing the conquest of stodgy conserv- atism by youthful energy and idealism. Cheers. should the wrecks the old to make way for the greet man who new.” That's wrecker. way of looking at a William Feather. ——__-.- _ > >} - one Wm. Koop, salesman for the Hol- land Furnace Co., at Niles says he surely would not like to get along without our paper. The Convention City for 1930 DAYTON, OHIO CITY of homes. A manufacturing city with yearly output value at nearly $400,000,000. The cradle of aviation, the government aviation experiment station and the home of the Wrights. You'll get new ideas for better bu:iness as well as p!eas- ure at the Annual Convention of the National Association of Retail Grocers, June 16th to June 19th inclusive. Write, wire or ‘phone your local Secretary “Count me in—On to Dayton in June.”’ Compliments of STANDARD BRANDS INCORPORATED VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cantaloupes, Peaches, “Yellow Kid” Bananas, Oranges, Lemons, Fresh GreenVegetables, etc. * BUN STEAMERS URNS Everything in Restaurant Equipment Priced Right. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mer. GRIDDLES GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RAPIDS, MICHIGAN HARDWARE Michigan Retail Hardware Association. President—Louis F. Wolf, Mt. Clemens. Vice-Pres.—_Waldo Bruske, Saginaw. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Swatting the Insects Means More Hardware Business. With the approach of warmer weath- er, the domestic fly will once more re- appear and start on his pestiferous career. A little later he will become a nuisance. But he also represents a business opportunity for the wide- awake hardware dealer. The reason for this simply is, that practically everything in the fly-swat- ting line is included in the modern hardware stock, from fly papers and fly swatters to screen doors, paints and disinfectants. A fly swatting campaign may at first glance seem a trifling matter from a business point of view. A few wire fly swatters at 15 cents each—why, what’s that? But when the ramifications of the business are more closely examined, the bigger opportunities will be seen. There are a lot of lines that can be linked up with a “Swat the Fly” cam- paign. Your campaign along that line will, of course, be more effective if your community is staging a campaign of the same sort. For instance, a num- ber of years ago local boards of health in many cases inaugurated campaigns against the fly as a carrier of disease. Such campaigns, helped out by a great deal of newspaper publicity, contribut- ed materially to educate the public to the fact that the fly was actually a menace. If, therefore, a similar general cam- paign can be put on in your town with the backing of the health authorities and the support of the press, it will materially help your own efforts in a business way. Failing a real “community drive” on the subject the local health authorities if they are wide awake are pretty sure to make some seasonable pronounce- ment on the subject. 3ut, failing such outside assistance, your Swat the Fly campaign can be linked with the ‘Clean Up and Paint Up” campaign or used as a follow-up to the latter. Meanwhile, as to your own private or semi-public Swat the Fly campaign. There are two phases to that campaign. In the one direction you offer pre- vention; in the other you offer cure. Cure will doubtless appeal the most and help to the lgrgest extent to stimu- late business. Most people are not forehanded enough to adopt ways and means of keeping the fly out of the house; but his presence in the house becomes the signal, ultimately, for a great deal of vigorous if belated ac- tion. For this purpose the hardware store offers a good many helps. These in- clude fly swatters, fly traps and fly ~apers. Swatters are particularly in demand; for they provide excitement, exhilaration and exercise for both chil- dren and adults. Now that the public has been educated to the menace of the fly, selling swatters is not a diffi- cult job. Display them in the win- MICHIGAN dow, give them a corner of the counter where they can be seen, price ticket them, and they will usually sell them- selves. On the side of prevention, a great many lines can be featured; and this side of the business should be empha- sized in your advertising and display. It may be easier to sell swatters; but it is at once more useful and more profitable to sell screen doors. Screens can be made a big feature. They keep the fly out and let the air in. Screen doors, ready made, are al- ways a good line to push. Ready- made window screens are always popu- lar. While many customers prefer the ready made articles, others like to buy the wire and make their own screen doors and window screens, or have them made. You are missing an opportunity if, in your advertising and display, you don’t stress the desirability of having every door and _ window properly screened. Many purchasers of ready- made window screens will buy three or four and shift them from one window to another as the need arises. The work involved in so doing will in the long run represent a greater outlay than the cost of a full equipment of screens. So, too, where screens are made by the householder himself or by a carpenter, the tendency is to fit only a few windows. This is poor economy. Try to get into the customer’s mind the idea of equipping every window. Incidentally, screens made to fit the windows require hooks and eyes. See that your salespeople suggest and sell these as well as the screen wire. Another important feature of pre- vention is to eliminate the places where the fly breeds. For instance, most up- to-date municipalities require covered garbage cans. Every household should have one or two of these. Covering garbage is an effective way of reduc- ing the fly menace. Scientists claim that it requires eight days for the fly’s eggs to hatch. So, if garbage, manure or other likely breeding places are sprayed once or twice a week with suitable mixtures the development of new flies can be materially diminished. This preven- tive work is important in stables and farm yards where flies are otherwise sure to breed and prove a nuisance to the live stock. A number of commer- cial mixtures for this purpose can be had. Kerosene, soaked in with the aid of water, is said to be excellent, and paris green in solution is also used. Another device for preventing the breeding of flies is to paint frequently. This fills in the cracks and crevices in weather-beaten woodwork where flies are apt to find refuge. Paint all woodwork, finish or wax all flooring, and keep out the flies. This line of argument may prove helpful in your paint campaign. For both prevention and cure, there are now sold a number of liquid spray- ing preparations, with small hand spraying devices. These are good lines to feature. A good window display will help materially. Some years ago a hard- ware dealer pulled off a stunt that, while exceedingly simple, was very ef- TRADESMAN May 7, 1930 ATTRACTIVE yet ECONOMICAL EQUIPPED WITH TERRELL STEEL SHELVING Cusomers patronize the attractive store. The progressive merchant is in- staling Terrell steel shelving and counters—neat, inviting, sanitary, eco- nomical—and his business and profits are increasing as a direct result. LET US HELP YOU MODERNIZE YOUR STORE And Terrell’s shelving equipment is a real investment—not an expense. It brings returns in added volume of trade and soon pays for itself. TERRELL’S EQUIPMENT COMPANY GRAND RAPIDS, MICHIGAN { Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN & Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE BROWN & SEHLER COMPANY Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep Lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN May 7, 1930 fective in bring out the Swat the Fly idea. He took a large piece of white card- board. In the center he drew a circle several inches across. This circle was made double—an outer circle heavy and black, an inner circle red, and in- side a big white space. In the very center of this white space, the very center of the entire card, was attached one dead fly. ONE FLY In 40 days this one fly would become 64,136,401 SWAT! The card was surrounded with fly swatters. The rest of the window space was devoted to fly-fighting de- vices of one sort and another—screens, screen wire, garbage cans, fly papers, fly sprays, and the like. In the win- dow were posted a lot of the current health bulletins concerning the filthy and disease-disseminating activities of the fly. A window like that is pretty sure to halt most people, cause discussion and develop business. In the early fly-swatting days, swat- ting contests were staged quite fre- quently by aggressive advertisers. The best advice in regard to such affairs is, “Don’t try it.” They are open to the logical objection that they involve the handiing, usually by children, of accumulations of dead flies, with all the possibilities of disease which that en- tails. A fly swatting campaign will link quite naturally with other anti-insect activities, in which the hardware deal- cr may legitimately have a share. In- sect pests seem to be growing more numerous every year; and_ while scientists in many cases are hitting back by the introduction of harmless parasites which prey on the insects, there is a good business to be done in insecticides of various kinds. Some of these preparations are in most states limited to drug store sale; but there are quite a few commercial insecticides which the hardware dealer can and should handle. To handle them efficiently, however, he should know something about the various in- sect pests and the best means of fight- ing them. Then, from the angle of self-protection, he should know what crops in his own community are affect- ed, and to what extent, in order that he may know the probable amount of business to be done in various lines, what lines it will pay to stock, and what to leave alone. As an instance of the possibilities in one very restricted line, the rose fancier has to contend with half a dozen insect or fungus pests, and each parasite apparently calls for a distinct and different insecticide. In fruit growing, spraying is vitally necessary. A good many fruit grow- ers aren't fully educated to this fact. Here is the opportunity for the hard- ware dealer to help the educational process and incidentally develop some business. In this he will have the as- sistance of numerous agricultural or- ganizations that are educating farmers and fruitgrowers to the need of com- bating insect pests. Not merely in- MICHIGAN secticides but spraying devices are legitimate hardware lines. The Swat the Fly campaign can thus be considerably widened by the hard- ware dealer who studies the possible ramifications in other directions. In the Swat the Fly campaign itself, the public has been educated to a stage where the chief essential for the hard- ware dealer is to show the goods ef- fectively and remind his clientele of the menace. For this purpose a good window display is most effective. Victor Lauriston. ——_»-. When On Your Way See Onaway. Onaway, May 6—Grant Chaney is remodeling and decorating the building recently purchased of J. R. Snody pre- paratory for occupancy with his fur- niture and undertaking stock. Mr. Snody retains the upper living rooms indefinitely and has moved his drug business in with the Lorn K. Man- ning grocery store. The trout season opened with a rush on May 1, the day and weather being ideal. Ed. Everling, as usual, brought in a nice rainbow, but the boy with a cane pole and bent pin hook outdid Ed. by showing a nineteen and a half inch rainbow caught at the Rainy River Falls. Vern Fran, the barber, displayed a full creel of speckled beauties caught on Milligan creek and was back at work at noon. The Chamber of Commerce maps have been received from the printer and are now being distributed from the information bureau at the Will B. Gregg studio. The Odd Fellows celebrated their hundred and eleventh anniversary Tuesday at the I. O. O. F. hall. Ban- quet 6 to 8, entertainment until 10 and dancing following until midnight. A large crowd was in attendance. The Clark Hotel is registering a large number of guests lately. Addi- tional help has been secured to take care of newcomers. ‘Midnight suppers are being served to a number of men drilling at the new oil well. Robert Clark is an experienced landlord who understands the business thoroughly, as does Mrs. Clark, whose reputation for excellent cooking is unsurpassed. “Clean, comfortable rooms and pleas- ing service” is their motto. Squire Signal. Picture Frames For Graduates. Orders for picture frames which can be retailed at prices ranging from $1 to $5 are being placed by stores in anticipation of an increased demand on them for graduation pictures. Some of the business has been placed al- ready in the local market, but the largest percentage is looked for dur- ing the next two weeks. Metal mount- ed glass bonbon and relish dishes are being featured by many gift depart- ments at present. The demand has been chiefly for articles which can be retailed at around $1. They are wanted in green and rose-colored glass with antique silver or gold mountings. —_2>-+.___ Anti-Chain Units in 260 Towns. The Business Week estimates that there are now 260 towns located in 35 states in which there are units of anti- chain organizations. The combined population of these towns is 8,077,255, it states, or 6% per cent. of the total population of the United States. North Carolina leads, with 24 units; New York State has only one. The anti-chain organizations broad- cast over 11 radio stations and publish 16 newspapers. TRADESMAN Merit is the only successful stand- ard of advancement. Summer’s hard on. babies It is that! Any doctor or mother can tell you. Summer’s the time, more than any other, when Carna- tion Milk prevents upsets and even saves lives. Carnation Milk is approved by the greatest authorities on baby- feeding as the ideal milk for bottle- fed babies. It is nourishing, uni- form, safe. and wonderfully easy to digest. Carnation magazine advertising is building a big baby-feeding market for you. Carnation’s the milk that mothers want. Babies must have the best! Carnation Company Carnation Bldg., Oconomowoc, Wis. “From Contented Cows”’ © 1930,C. Co. Corduroy Tires Sidewall Protection Made in Grand Rapids Sold Through Dealers Only. CORDUROY TIRE CoO. Grand Rapids, Mich. Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Seautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK Co. Saginaw. The AMERICAN NATIONAL ° BANK ° 4% interest paid. Capital and Surplus $750,000.00. Member of the Federal Reserve System. Character Loans made by our Indus- trial Dept. Gen. John H. Schouten, Pres. Ned B. Alsover, Vice Pres. and Cashier Fred H. Travis, Asst. Cashier Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray cee GRAND RAPIDS, MICHIGAN >. a 0 me Oem 6%4 °, “— 9, +8 SIDE LINE MEN WANTED SALES MANIFOLD ORDER BOOKS COUPON Autographic Registers and Forms THE WIRTH SALES BOOK CO. 4446-52 N. Knox Ave., Chicago 0,6 0-0 eam 0 em I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT CHEESE Ail varieties, bulk and package cheese ‘*Best Foods”’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES The Brand You Know Look for the Red Heart on the Can LEE & CADY Distributor 24 HOTEL DEPARTMENT Condemns the Highways of Iowa and Nebraska. Clinton, Iowa (en route), May 2—I wish I could say something good about the highways of Iowa and Nebraska, but from my observations the detours are about the best lanes of travel. When I think of Wyoming with her handful of population and her beautiful highways over mountain tops and through valleys, it makes me feel as though most of these Easterners are in a trance. As I before stated from Los Angeles to Cheyenne, Wyoming, the roads are almost without a fault, but it was no unusual thing, as we ap- proached North Platte, Nebraska, to see autos mired hub-deep in the muck, and this on the Lincoln Highway, too. Iowa was nearly as bad. At Creston, Wyoming, altitude 7,- 192 feet, we found a sign which reads: “Divide of the continent.” The Con- tinental Divide at this point does not conform to one’s conception of the backbone of the Rocky Mountain sys- tem; there are no lofty peaks in the immediate vicinitv. One sees snowy crests in the distance, but they are miles away, although they look as though they were easily accessible by foot. But here it is only rolling up- lands, wild and barren; yet this is the great water parting that separates the streams flowing to the Atlantic from those flowing to the Pacific. Looking Eastward, the Laramie and Medicine Bow Ranges may be seen, while in the North the Wind River Mountains are visible. Of course these are but sec- tions of the mighty upheaval we all used to learn about in our geographies. Fort Steele is the site of an old fort bv that name, established to protect the builders of the Union Pacific Rail- road against the Indians. It was from this army post that an ill-fated force under Major Thornburg was sent to quell a Ute Indian uprising at Meeker, Colorado, in 1879. The command was ambushed in the Colorado Mountains and practically wiped out. It is but a small town, but tourists find much to interest them here. All along the route we find the der- ricks of oil wells. many of which are still being utilized, and there are also many lignite coal mines. We ran across a party who were making the trip East by Union Pacific busses. Their conveyance had broken down, but they were waiting for a train to carry them to a station further East where they were to catch up with an- other stage. This line of busses is purposely routed along the Union Pacific right of way—wbhich is the Lin- coln Highway—in order that passen- gers may have emergency train ser- vice without extra cost, which is a very great advantage, and does away with much anxiety, for I can see where one might be seriously incon- venienced if he had an_ enforced vacation of a few hours in this desert country. We found an ideal tourist camp at Rock River, which is in the center of a vast cattle raising area. There are several pipe lines running through here which convey crude petroleum to Laramie and other points. Nearby is what is known as the Morrison forma- tion, which contains the fossil bones of reptillian monsters, some of which were more than 70 feet long and 20 tons in weight. At Como Bluff, di- rectly North of here, may be seen the field from which the bones of several dinosaurs were exhumed. We found here one of those chicken dinner signs and, believe me, they delivered the goods. We asked the dear old lady who acted in the capacity of a chef, if there would be much de- lay in the serving of a meal—being that we were hollow clear to our pedal extremeties—and she immediately re- sponded by bringing in copious bowls MICHIGAN of wonderful chicken soup, of a golden hue and followed it with fried chicken that fell apart on your plate and melted in your mouth, accompanied with gar- nishings, raised in her own little gar- den, that a metropolitan restaurant would have found it hard to match. And the price—sixty-five cents. Laramie is a big town and looks the part. Its population consists of 10,000 souls, everyone a live wire. It was founded in 1834 and like all these frontier places, has a most. thrilling history. It is claimed that the stimulus for Owen Wister’s “Virginian” was created here, but we heard the same claim made at Medicine Bow, so you can, one and all, take your choice. I claim nothing for either place, though it may have even been Annanias’ na- tive abode. Laramie, however, does claim the proud distinction of having been the first place in America to im- panel a jury of women, reminding one that Wyoming was the first common- wealth to establish female suffrage, away back in 1869. ++ Gabby Gleanings From Grand Rapids. John L. Jackson, who recently re- tired fronj the presidency of the Grande Brick Co., is seriously ill in a hospital in Cleveland. The Hood Rubber Co., which has maintained a branch store at 17 South Tonia avenue for several years, has decided to make Detroit its Michigan distributing point and will remove its stock from this market to Detroit. The G. J. Haan Calendar Co. has leased its entire building at 1229 Mad- ison avenue to E. A. Crandal. former- ly with the Bertch Market. He will conduct a new and up-to-date food market, equipped with modern fixtures. The Haan Calendar Co. will occupy the second floor at 1247-1249 Madison avenue. Twenty-two of the sales force of the Lee & Cady local branch captained by Col. Wm. Berner, will leave the city in a special Pullman Friday evening, arriving in Toledo at 7 o’clock Satur- day morning. They will land directly in front of the factory of the Wool- son Spice Co., where they will partake of breakfast prepared by the celebrated chef of that organization. The entire forenoon will be devoted to inspecting Goossen, of TRADESMAN the factory and learning how the vari- ous brands put up by that organization are prepared and packed for market. After luncheon at the factory, the vis- itors will be given an opoprtunity to inspect the interesting features of the City of Destiny. Dinner will be serv- ed at the Chamber of Commierce, after which the party will board their Pull- man for home. They will return via Detroit and will have several hours in the metropolis of Michigan before their train leaves for Grand Rapids at midnight. Will S. Cooke, for many years con- nected with the Worden Grocer Co. as manager of the Kalamazoo branch, now Vice-President of the Harbauer Co.,. manufacturers of pickles at To- ledo, is in the city for a few days, re- newing old acquaintances and booking orders for fall delivery. Russell Hartzeler has purchased the grocery stock of C. W. Shumway at 802 Wealthy street. M. A. Azzar, formerly engaged in the grocery business at the corner of Fourth street and Stocking avenue, has engaged in the grocery business at 301 South Division avenue. Lee & Cady furnished the stock. L. DeBoer succeeds Ed. Miedema in the grocery 60 Mack avenue. business at ———— Justice Brandeis of the United States Supreme Court, in speaking of certain abuses of chain stores, like price cutting, said, ‘““The pro- cess of exterminating the small independent retailer already hard pressed by capitalistic combina- tions, mail order house-, existing chain stores and the large depart- ment stores, wouid be greatly ac- celerated by such movement. Al- ready the displacement of the small independent business man by the huge corporation, with its myriads of employes, its absentee ownership, and its financier con- trol, presents a grave danger to our democracy. The social loss is great, and there is no economic gain.” HOTEL CHIPPEWA HENRY M. NELSON, Manager European Plan MANISTEE. MICH. Up-to-date Hotel with all Modern Conveniences—Elevator, Ete. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 25 CODY HOTEL IN THE HEART OF THE CITY OF GRAND RAPIDS Division and Fulton RATES $1.50 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND. Mgr. The LaVerne Hotel Moderately priced. Rates $1.50 up. GEO. A. SOUTHERTON, Prop. BATTLE CREEK, MICHIGAN HOTEL OJIBWAY The Gem of Hiawatha Land ARTHUR L. ROBERTS Deglman Hotel Co. Enjoy the delightful Govern- ment Park, the locks, the climate and drive. Sault Ste. Marie Michigan —— HOTEL BROWNING Grand Rapids Room & Bath $2 to $2.50. No Higher Half Dollar Dinners 5:30 to 8 P. M. Three Squares from Station. Liberai Parking Space. HERKIMER HOTEL EUROPEAN Rates $1.25 to $2.50 RAYMOND G. REID, Mer. Cafe in connection. 313-337 Division Ave., South GRAND RAPIDS, MICH. 26 MICHIGAN TRADESMAN DRUGS Michigan Board of Pharmacy. President—J. Edward Richardson, troit Vice-Pres.—Orville Hoxie, Grand Rap- De- ds. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. President — Claude C. Jones, Battle Creek. Vice-President—John J. Walters, Sagi- naw. Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding. Yale. The Romance of Quinine. In Astroga, Spain, in the year 1599, at the palace of her father, the Mar- quis de Astroga, was born the Lady Ana de Osorio and became by mar- riage the Countess of Chinchon, a judicial district Southeast of Madrid. In 1628 the Count was appointed Viceroy of Peru, his jurisdiction ex- tending over all of South America ex- cept Brazil. After ten years residence in Lima, the Vice-Queen fell ill of ague. News of her illness reached the ears of Don Francisco Lopez de Canizares, who was then Mayor of Loxa, a town in the Andes. Conizares had learned shortly before from an Indian the virtues of - a bark which had wrought a cure upon a Jesuit in 1600. He accordingly sent a parcel of this bark to the Vice- Queen. In the hands of her physician, Don Juan de Vigo, the powdered bark accomplished a cure. When the Count and Countess re- turned to Spain in 1640 they carried with them a large supply of the precious bark, which the Countess had the avowed i:tention of distributing among the poor peasants at Chinchon, where the river marshes were rife with malarial infection. While Juan de Vigo was selling the powdered bark to druggists in Seville at 100 cents a pound, this lady was distributing it gratis all over her hus- band’s estate, and earning the grati- tude of the peasant population. Not only to these impoverished tenants, did she give freely of her powders but also to the students at the University of Alcala, that they might be the means of its wider spread. 3y degrees the fame of the pulvera Comitessae, or Countess’ powders, as they came ic be called, spread all over the kingdom, and thence to other countries of Western Europe. Their merits were also proclaimed through- out France by members of the Jesuit Order, among whom the Cardinal de Lugo, Procurator of the Order, was notable. Under the name of Jesuits’ or Car- dinals’ powders, missionaries actively promoted their sale, developing a trade, which reached its height about 1649. The remedy was introduced into Eng- lish practice by Sydenham and Mor- ton. The tree from whose powdered bark cinchona wis obtained remained un- classified by scientists until it was brought to the attention of Linnaeus in 1742 by Condamine, who with scien- tific men had visited the forests of Loxa and brought back samples, which he asked Linnaeus to name. Through a misunderstanding of the Countess’ true name, which he de- sired to honor, Linnaeus called the plant Cinchona officinalis, omitting the first H. It is said that he died with- out learning of his error. To the In- dians of Peru it became known as Spanish botanists of the eighteenth century spelled it correctly, and in South American regions where it grows it is to this day called Chin- chona. quinquina, Gomez of Lisbon succeeded in 1810 in obtaining a mixture of alkaloids from cinchona, to which he gave the name cinchonino. From this mixture quinine and cinchonine were isolated in 1820 by Pelletier and Caventon, and other alkaloids somewhat later. The demand for quinine was so great and the price so exorbitant that within 6 yeas of its isolation no less than 132 substitutes were offered on the market. —_» + Only Fair Trade Protected From Unfair Competition. A Federil court has just decided a case of much interest to manufactur- ers of proprietary preparations in their efforts to curb unfair competition. Here the manufacturer of a_ well- known inhalent complained that an- other manufacturer of a similar prepa- ration had so closely copied its con- tainer, carton, directions and style of advertising as to cause confusion of the two products in the minds of the purchasing public and thus to permit the latter manufacturer to reap where the first had sown at great expense. The court has granted relief, says Clinton Robb, counsel, United Medi- cine Manufacturers of America, but only upon condition that the original manufacturer confine itself to labels and claims free from misleading state- ments as to the medicinal virtues and powers of its product. Pointing out that “it may be open to question” whether the first product “possesses all of the curative virtues which are ascribed to it,” the court warns that “no present relief will be given until the product ceases to be advertised” in a misleading manner, and “with this reservation” the court proceeds to dis- cuss the facts calling for relief. Stated in plain terms, this decision stresses the fact that the manufacturer of a proprietary medicine must be fair with the public if he expects the aid of a court in compelling another manu- facturer to be fair with him, and that the law will refuse protection from unfair competition to an unfairly ad- vertised product. Here we have prac- tical application of two maxims of equity, one of which is that he who seeks equity must do equity and the other that every man must come into a court of equity with clean hands. After discussing the “obvious pur- pose” and desire of the second manu- facturer to appropriate the trade of the first through unfair means, the court said in part: “That wish should effec- tively be frustrated in so far as de- fendants have not already put it aside. It were better if defendants should try to get away from similarities to plaintiff's package instead of clinging to them as closely as it is believed will pass muster.” This case contains much food for thought on the part of every manufac- turer and dealer, from whatever angle it may be studied. While it has a severe rebuke for the trade pirate, it also carries a warning to all dealers who would protect their trade dress, advertising and other elements which give value to their good will. ——_> +> Pill Diet Is Here For Poultry. Pills for poultry are the latest thing at the State College of Washington. These pills are made in a form attrac- tive to the poultry and contain, in themselves, a balanced diet. It is said that the birds are healthier because of the balanced diet, and that the pro- ducer is better off because of the lack of waste which must accompany the feeding of loose grain and mashes. We have long become accustomed to the prediction of food pills for man. We have heard it said that the future . business man will merely swallow a pill at lunch time and go on with his work. This we have doubted because we know something about the modern business man, who is noted for con- siderable discrimination on his part in the matter of foods. Eatiig as he does at such a variety of places, he becomes an epicure. But if the pill gains favor with poultry raisers, it will soon be extended to other branches of animal husbandry. Then when this is no longer a nov- elty, some manufacturer will begin to make the ultimate in the way of hu- May 7, 1930 man foods. All football players will live on pills, our great athletes will take to this food as one man. So will our favorite “movie” stars, and so on. We shall see pictures of them around the festive board of pills. Then our psychology being what it is, we shall try one, and soon become a pill hoost- er. It will take a lot of propaganda to overthrow steak and onions, or, in season, turkey and cranberry sauce, but we have no doubt that it can be done. —__ + «______ Window Displays and the Fountain. The experience of those who have used the windows to advertise the fountain indicates that the fountain is entitled to its share of window space, writes E. F. White in the Pacific Drug Review. It is not wise to assume that al’ people know what you have or what you have prepared for their refresh- ment. They may know that you have a fountain, or that there is a candy counter in your store if they take the trouble to think about it, but a good candy display will sell a lot of candy that would never have been bought if it had been displayed, and the same is true of the fountain. Run a chocolate window, a strawberry win- dow or an orange window, etc., oc- casionally, and see whether you do not find the demand for these items in- creasing. Note the customers carefully and you will probably find that a good not many are new ones drawn by the special announcement. ——_>-.___—_ There’s a difference between curios- ity and being nosey. TWO FAMOUS BRANDS, KNOWN FOR QUALITY WHEREVER MEN BUY CIGARS THESE LEADING QUALITY CIGARS ARE GOOD CIGARS TO TIE TO Distributed Theonghant Michigan by Lee & Cady in BC 27 May 7, 1930 MICHIGAN TrADESMAN ee aa Da Bre Not aa WHOLESALE DRUG PRICE CURRE Hides an elts. Belts pane aree CO. ee 06 Siieep (220 ee 25@5 : : eee fee . Tallow es Prices quoted are nominal, based on market the day Gt NO 7 TS Con ae er ee ine ---- 1 35@1 50 Belladonna -_____ Cured, No, 2 —_---_--__-___________-- oe Lon : ee Oe ae ey of Acide —. oe 5 ae 25 Benzoin -...... @2 28 Calipe. Breen, Se ‘ Ae eee ae ae eo Wool. Boric (Powd.).. 10 @ 20 Bigeron ___-.._. 4 00@4 35 Benzoin Comp'd_ g: * Calfskin, Green, No. or ees cole rm Ue aians 15 Unwashed. medium 920 0 @20 Boric (Xtal) -.10 @ 20 Eucalyptus -... 1 25@1 50 Buchu Tart csen- 2 52 Calfskin, Cured. No. 1 -_-_.-___-____ ih Wee ree @15 = Carbolic ~______ 38 @ 44 Hemlock, pure. 2 00@2 25 Cantharides _...§ @ : Calfskin, Cured, No. 2 -__-_-___.____ oo Oneed he Gis Coge 2.@ 86 Juniper Berries. 450@475 Capsicum _______ @2 2 Fy ee pert eae a : : i Muriatic __...___ 34@ 8 Juniper Wood _1506@175 Catechu -_______ } = Nitric --------- 2 @ 15 Lard, extra _.. 1 65@165 Cinchona _-_____- @? is Oxalie 1 @ * Lard. No. 1 ___. 1 25@1 40 a a a. Sulphuric -____- 34@ Lavender Flow__ 6 00@6 25 Cubebs __..______ 2 76 Tartaric -~—--_-- 52 @ © Lavender Gar'n. 1 25@1 50 Digitalis -_..____ Eemon 4 00@4 25 Gentian __.._____ 1 35 Ammonia Linseed, raw, bbl. @113 Guafac --._..__- @2 28 i e i @116 Guaiac, Ammon._ @2 04 07 @ 18 Linseed, boiled, bbi. @ 6 @1 25 va ee ig Linseed, bid. less 1 23@1 36 fodine _..____- @1 25 ‘ Water, 18 deg.-- @ 13. uinseed, raw,less 1 20@1 33 Iodine, Colo = Ur Water, 14 deg... 54%@ a Mustard, arifil. oz. @ 35 Iron, Clo S; Pr S US O Carbonate --._. = ¢ Neatsfoot .___-. 1 25@1 35 Kino ___._ gi 4 Chloride (Gran.) 08 @ 18 Olive, pure ____ 400@5 00 Myrrh ____ Olive, Malaga, Nux Vomica — @1 80 elow 3 00@3 60 Opium —____. LL. @5 40 nes 7 Opium, Camp. -. @1 44 Copaiba —--____ 1 00@1 25 Olive, Malaga, Opium, Deodorz’d @5 40 Fir (Canada) _. 2 75@83 00 ercen 2 85@3 25 Rhuiack @1 92 Fir (Oregon) -- 65@100 Orange, Sweet 6 00@6 25 erg oo : wee . Origanum, pure. @2 50 TOI ee We can relieve you of all the rou- tine care involved in their owner- ship. Your securities are yours, always immediately available, but the re- sponsibility for their care and cus- tody is ours. GRAND RAPIDS TRUST CO. Grand Rapids, Michigan WE WHOLESALE A. J. REACH and WRIGHT & DITSON SUMMER ATHLETIC EQUIPMENT PLAYGROUND BALLS PLAYGROUND BATS TENNIS RACKETS RACKET CASES GOLF BAGS BASE BALLS INDOOR BALLS TENNIS BALLS RACKET PRESSES VISORS TEE'S GOLF BALLS GOLF WOOD CLUBS MATCHED GOLF SETS STEEL SHAFT CLUBS REGISTERED GOLF CLUBS Cw o Write for Catalogue and Net Price List. Write Promotion Department, care of CWT Hazeltine & Perkins Drug Co. Grand Rapids Michigan Manistee Barks Cassia (ordinary). 25@ 30 Cassia (Saigon) _. 50@ 60 Sassafras (pw. 60c) @ 60 = Cut (powd.) Se eo 30 Berries @ubeb oo @ 90 ae a--- @ 2 Juniper _.... 10@ 20 Prickly Ash __.... @ 16 Extracts Licorice =. 60@ 65 Licorice, powd. __ 60@ 70 Flowers Armies 1 50@1 60 Chamomile Ged.) 30@ 40 Chamomile Rom. @1 25 Gums Acacia, Ist ______ 50@ 65 acacia, 2nd __.. 45@ 50 Acacia, Sorts ___ 35@ 40 Acacia, Powdered 40@ 50 Aloes (Barb Pow) 35@ 45 Aloes (Cape Pow) 25@ 35 Aloes (Soc. Pow.) 73@ 80 Asafoetida ______ 50@ 60 Pow 90 @1 00 Camphor 87@ 95 Guatge = @ 60 Guaiac, pow’d __ @ 70 King 2 @1 25 Kino, powdered__ @1 20 Myrrh @1 15 Myrrh, powdered @1 2% Opium, powd. 21 00@21 50 Opium, gran. 21 00@21 50 Shellac, Orange 50@ 65 Shellac, White 55@ 70 Tragacanth, pow. @1 75 Tragacanth ____ 2 00@2 35 Turpentine ______ 30 insecticides Arsenic ..______ “a 20 Blue Vitriol, bbl. 08 Blue Vitriol, less 09% @17 Bordea. Mix Dry 12%@ 23 Hellebore, White powdered _..... 15@ 25 Insect Powder... 47144@ _ 60 Lead Arsenate, Po. 1344@27 Lime and Sulphur Dey oo 09@ 23 Paris Green ____ 264%4@461% Leaves Bochy 2.0 @ 90 Buchu, powered @1 00 Sage, Bulk _.._._ Sage, % loose __ Sage, powdered,_ @ 35 Senna, Alex, .... 50@ 175 Senna, Tinn. pow. 30@ 35 Ova Urai 20@ 2% Olls Almonds, Bitter, true 7 50@7 75 Almonds, Bitter, artificial __.__ 3 00@3 35 t, Almonds, Swee (fue 22 1 50@1 80 Almonds, Sweet, imitation -... 1 1 25 Amber, crude -_ 1 1 25 Amber, rectified 1 50@1 75 Anise 2 2 00@2 26 Bergamont 6 50@7 00 Cajeput ___ 2 00@2 25 Cassia _... 8 00@3 25 Castor 1 55@1 80 Cedar Leaf 2 00@2 25 Citronella . 15@1 @0 Cloves _ 4 00@4 25 Cocoanut _ 27%@ 35 Cod Liver -.____ 1 40@2 00 Croton 2 5 50@5 75 Origanum, com’! 1 00@1 20 Pennyroyal _... 8 00@3 25 Peppermint -__. 5 50@5 70 Rose, pure __ 13 50@14 00 Rosemary Flows 1 25@1 50 Sandelwood, E. I Se 12 50@12 75 Sassafras, true 2 00@2 25 Sassafras, arti’) 75@1 00 Spearmint ______ 7 00@7 25 Sperm 222 1 50@1 75 Pany 7 00@7 26 far USP 65@ 75 Turpentine, bbl. __ @ 60 Turpentine, less 67@ 80 Wintergreen, leaf __..-_____ 6 00@6 25 Wintergreen, sweet birch 220 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed ____ 4 50@4 75 Wormwood, oz. ____ @2 00 Potassium Bicarbonate ____ 35@ 40 Bichromate _____ 15@ 25 Bromide 69@ 85 Bromide 54@ 71 Chlorate, gran’d_ 21@ 28 Chlorate, powd. 16@ 23 Or Xtal 17@ 24 Cyanide =. 30@ 90 lodide 230 4 06@4 28 Permanganate __ 22%@ 35 Prussiate, yellow 35@ 45 Prussiate, red __ @ 70 Sulphate 2 | 35@ 40 Roots Aikanee (0 | 30@ 35 Blood, powdered_ 40@ 45 Calamus 0: 35@ 85 Klecampane, pwd. 25@ 30 Gentian, powd. _ 20@ 30 Ginger, African, powdered _____ 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jamaica, powdered _____ 45@ 60 +oldenseal, pow. 6 00@6 50 Ipecac, powd. __ 5 50@6 00 Licorice 35 a eee 40 Licorice, powd.__ 2 30 Orris, powdered. 45@ 650 Poke, powdered. 35@ 40 Rhubarb, powd __ 1 00 Rosinwood, powd. 50 Sarsaparilla, Hond. ground -_-.____ @1 10 Sarsaparilla, Mexic. @ 60 Squills 85 40 EE @ Squillg, powdered 70@ 80 Tumeric, powd... 20@ 25 Valerian, powd.__ @1 00 Seeds Anning 2.00 35 Anise, powdered 35 40 Bird, ig 13@ Loe Bay be ~~ a Fennell Hige 9 5 Flax, ground .. 9%@ 165 Foenugreek, pwd. 15@ 25 Hemp 8@ Lobelia, powd. —__ @1 30 Mustard, yellow 17@ 25 Mustard, black.. 20@ 25 Po Se ee 165@ 30 Guinea Le 1 75@2 00 Sabadilla _______ 45@ 60 Sunflower __.... i2@ 18 Worm, American 30@ 40 Worm, Levant — 6 50@7 00 Tinctures Aconite __..___ alae @1 £0 Algae 22 @1 56 Acafoetida -.__._ @2 28 C8 @1 60 Paints Lead, red dry __ 13% @144 Lead, white dry 13%@144 Lead, white oil_ 138% @14% Ochre, yellow bbl. @ 2% Ochre, yellow less 3@ 6 Red Venet’n Am. mg 7 Red Venet’n Eng. 4@ 8 Putty 2 5@ 8 Whiting, bbl ___ @ 4% Viting 2.2. 54% @10 L. H. P. Prep.__ 2 80@3 00 Rogers Prep. __ 2 80@3 00 Miscelianeous Acetanalid _____ 57@ 75 A %@ 17 \ium. powd and SFOuUHNG 09@ 16 Bismuth, Subni- Gate 25@2 5: Borax xtal or powdered ____ 05@ 13 Cantharides, po. 1 25@1 50 Calumet _ oo 2 122 sz Capsicu:n, pow'd 62@ 75 Carming 8 00@9 ou Cassia Buds .___ 33sq@ 45 Cloves 40@ 66 chalk Prepared_ 144@ lo Chloroform 49@ 56 Choral Hydrate 1 20@1 5¢ Cocaine .____- 12 85@i3 bu Cocoa Butter ___ 6u@ gu Corks, list, less 30-10 to i 40-10% COpberag 03@ lo Copperas, Powd. 4@ lv Corrosive Sublm 2 26@2 3u Cream Tartar __ 35@ 45 Cuttle bone _.___ 40@ 560 extrine 5 eG 6@ 15 Jover’s Powder 4 OU@4 50 kimery, All Nos. 10 16 imery, Powdered 15 Epsom Salts, bbis. @03% Epsom Saits, less 3%@ lv Ergot, powdered __ @4 00 Blake, White __ 15@ 20 Formaldehyde, Ib. 12@ 35 Gelaiine gee 80@ 90 Glassware, less 55 Glassware, full cage 60%. Glauber Salts, bbl. 02% Glauber Salts less 04 10 Glue, Brown __.. 20 30 Glue, Brown Grd 16@ 22 Glue, White .... 27 35 Glue, #9 white grd. 35 Glycerine ___ 19@ 40 Hops .__... —----- T5@ 95 dding 2 6 45@7 00 Tocoform ..._.. 8 00@8 30 Lead Acetate __ 20@ 30 Mace oo @1 50 Mace powdered_ @l1 Menthol —_______ 7 00@8 00 Morphine ___. 13 58@14 33 Nux Vomica i... Nux Vomica, pow. 15 26 Pepper, black, pow 57 70 rice sens ae tch, ‘urgudry. Quassia ue bb Quinine, 5 oz. cans @ 60 Rochelle Salts __ 28@ 35 Sacharine ._.... 3 60@ 375 Salt Peter ...... 309 32 Seidlitz Mixture - 40 snceeme Oap, green _.. g 30 Soap mott cast _ 25 Soap, white Castile, COM one, 15 00 Soap, white Castile less, per bar .. @1 60 Soda Ash ....... 3@ Soda Bicarbonate 3%@ 10 Soda, Sal ..... 02%@ 08 Spirits Camphor @1 20 Sulphur, roll .... 4 ll Sulphur, Subl. .. 4%@ 10 Tamarinds -..... 20@ 25 Tartar Emetic .. 706 16 Turpentine, Ven. 56 16 Vanilla Ex. pure 1 50@2 00 Vanilla Ex. pure 2 25@8 650 Zino Sulphate __ 06@ 11 MICHIGAN TRADESMAN May 7, 1930 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues ADVANCED DECLINED Veal Beef Lamb Pork Flake White Soap Apricots—Evap Choice AMMONIA Kaffe Hag, 12 1-lb. Strawberries Parsons, 64 0Z. -----_ 2 95 Cans oe 615 No 22 ee 50 Parsons, 32 oz. -_-.-- 3 35 All Bran, 16 oz. _____ 225 No. 1 3 00 Parsons, 18 oz. _____- 420 All Bran, 10 oz. ______ 270 Marcellus, 2 3 25 Parsons, 10 oz. ~----- 270 All Bran, % oz. ____ 200 Pride of Mich. No. 2__ 3 75 Parsons, 6 0z. ______ 1 80 CANNED FISH biebhone: “gag 3.80 Clam Ch’der, 10% oz. 1 35 Grape-Nuts, 100s _-__ 2 75 a Chowder, No. 2_ 2 75 . ams, Steamed. No. 1 3 00 Instant Postum, No. 8 5 40 Clams. Minced, No. % 2 25 Instant Pustum, No. 10 4 50 ioe Haddie 6 hoe Pang a a 0 : - Clam Bouillon, 7 oz._'2 50 a oe Chicken Haddie, No. 1 2 75 Fost Thastes, 6 2) Fish Viskes, email _ 1 36 Posts Bran. Sis -—- 272 Cod Fish Cake, 10 om 1 55 Pills Bran, 128 ---.--- 190 Cove Oysers, 6 oz. 1 75 Roman Meal, 12-2 tb. 3 35 [obster’ No. %. Star 2 90 Cream Wheat, 18 ---- 390 Shrimp, 1, wet __.__. 2 00 Cream Barley, 18 ---- 340 Sard's,'% Oil, Key _. 6 10 Ralston Food, 18 ----4 Sara's, % Oil, Key __ 6 75 Maple Flakes, 24 --- 250 Sardines, % Oil, k’less 4 75 Rainbow Corn Fla., 36 250 Saimon, Red Alaska... 3 35 silver Flake Oats, 188 140 Saimon. Med. Alaskm 8 50 Silver Flake Oats, 128 225 Sajimon, Pink, Alaska 1 95 90 Ib. Jute Bulk Oats, Sardines, Im. \, ea. ee bag -22 0 310 Sardines. Im., %, 10 Ib. pails, per doz. 3 40 Ralston New Oata, 24 270 Sardines, Cal. "1 35@2 2 15 lb. pails, per doz. 12 60 Ralston New Oata, 12 2 70 Tuna, %. Curtis, doz. 3 60 25 Ib. pails, per doz. 1915 Shred. Wheat Bis., 368385 Tuna, %s, Curtis, doz. 2 20 25 lb. pails, per doz. 19 15 Shred. Wheat Bis., 728155 ‘tuna, % Blue Fin _. 2 25 Triscuit, 248 --...-.--- 170 Tyna, 1s, Curtis. doz. 7 00 APPLE BUTTER Wheatena, 188 ----- —_"™ uaker, 24-21 oz., doz. 2 15 CANNED MEAT con 12-38 oz., doz. 2 40 BROOMS Bacon, Med. Beechnut 2 70 Sa te as gear tet Gece og , 23 Ib. 8 25 Beef, No 1, Corned __ BAKING POWDERS Standard Fong Ib... 9 25 Beef No. i, Roast — 3 00 Arctic, 7 oz. tumbler 1 35 Fancy Parlor, : fx. Fancy Parlor 25 lb. 9 75 Beef, 2 oz., Qua., sli. 1 35 meet, ate, Gok = Parlor 26 lb. 10 00 Beef, 3% oz. Qua. sli, 2 26 i=. 3s os Se Beet, § oz., Am. Sliced 2 90 oyal, 0 OZ., oe auhtek Mo, 8s 76 ee o. 1, Bnut, 8 Royal, 12 oz., doz. -- 4 95 Whisk, at : Beefsteak & Cuan 8 3 70 Royal, 5 Ib. ------~- 40 Chili Con Car., 1s -.. 1 35 Calumet, 4 oz., doz. 95 BRUSHES Deviled Ham, %s —__. 2 20 Calumet, 8 oz., doz. 1 85 Scrub Deviled Ham, %s _-_- 3 60 Calumet, 16 oz., doz. 325 Solia Back, 8 in. ---- 150 Wamburg Steak & Calumet, 5 Ib., doz. 1210 Solid Back, 1 in. ---- 1 75 Onions, No. 1 _..-_ 3 15 Calumet, 10 Ib., doz. 1860 pointed Ends -------- 125 potted Beef, 4 oz. ____ 1 10 Rumford, 10c, per doz. 95 Potted Meat, % Libby 52 Rumford, 8 oz. doz. 1 85 pa, Potted Meat, % Libby 90 Rumford, 12 oz. doz.240 _ — 130 Potted Meat, % Qua. 85 Rumford, 5 Ib.. doz. 12 50 Shaker -------—------ 200 Potted Ham. Gen. % 1 45 gc gama ase —~ 360 Vienna Saus, No. % 1 45 K. C. Brand Pectiess --___-___-__ = Vienna Sausage, Qua. 95 Per case Veal Loaf, Medium -. 2 25 10c size, 4 doz. --..-. 3 70 Shoe - 16c size, 4 doz. ~----- 5 50 No. 4-0 --------------- 3 00 Baked Beans 20c size, 4 doz. -----. 7 20. No. 2-0 -------------- Campbells __-_----- 4 06 25c size, 4 doz. ----.- 9 20 Quaker, 18 oz. _ B0c size, 2 doz. -_---- 8 80 BUTTER COLOR Fremont, No. 2 — 1 25 80c size, 1 doz. ----_- 6 85 Dandelion ------------ 285 Snider, No. 1 -------- 1 10 10 Ib. oes, % doz. ___- 6 75 Snider, No. 2 —— 1 = LES an Camp. small --.. BLEACHER CLEANSER Electric Saent, 40 lbs. 12.1 Van Camp, med. ---- 1 15 Lizzie, 16 oz., 128 ---- 2 15 Plumber, 40 lbs. ----- 12.8 BLUING Paraffine, 6s ~-------- on CANNED VEGETABLES Am. Ball,36-1oz.,cart. 100 Paraffine, 128 ------- a Hart Brand Quaker, 1% oz.. Non- Wicking -------------- _—— : gs Tudor, 6s. per box -- 30 Baked Beans freeze, dozen ------ 5 Medi Plain or 8 90 Boy Blue, 36s, per cs. 2 70 fedium, Plain or Sau. CANNED FRUITS No. 10, Sauce ~----.-- 6 50 Perfumed Sluing Hart Brand : Lizette, 4 0z., 12s -. 80 Lima Beans Lizette, 4 oz., 248 -. 1 50 Apples Little Dot, No. 2 -_- 3 10 fizette, 10 oz., 128 1390 Noe. 10 575 Little Quaker, No. 10.14 00 Lizette, 10 oz., 2is -_ 2 50 : Little Quaker, No. 1-_ 1 95 Blackberries Raby, No. 2 2. 2 80 BEANS and = 2 75 Baby, No. 1 1 95 00 lb. bag Priae of Michigan ---- 3 25 pride of Mich. No. 1_. 1 65 Brown Swedish our 9 00 Marcellus, No. 10 --.. 8 75 Pinto Beans -----.-- 9 25 Cherries Red Kdney Beans -- 3 75 Mich. red, No. 10 ----12 50 Red Kidney Beans White H’d P. Beans 775 Red, No. 10 --------- 4300 No 10 2 6 50 Col. Lima Beans ---- 1450 Red, No. 2 ---------- 2D No 6S 2 3 70 Black Eye Beans -- 16 00 pride of Mich. No. 2-365 No. 2 ________________ 1 30 Split Peas, Yellow -_. 800 Marcellus Red ------ Bee Mo ge ee 90 Split Peas, Green ---_ 9 00 Special Pie ~---------- 2 70 Scotch Peas ~_-------- 6 25 Whole White --_------ 3 10 String Beans Little Dot, No. 2 --__ 3 45 BURNERS Gooseberries Little Dot, No. 1 ~_-. 2 50 Queen Ann, No. 1 and No 10 00 Little Quaker, No. 1_. 2 00 L Ok 1 36 Little Quaker, No. 2__ 3 00 White Flame, No. 1 Pears _ Choice Whole, No. 10-13 25 ant 2, Go _....... 225 19 oz. glass ~--------- 5 65 Choice Whole No. 2_. 2 60 Pride of Mich. No. 2% 4 20 Choice Whole, No. 1-. 1 80 BOTTLE CAPS Cut, No; 40) 20 10 75 Dbl. Lacguor, 1 gross Plums Cut. No. : ie ae 2 15 pkg., per gross ___ Grand Duke, No. 2%-- 3 25 Cut, No. 1 —__________ 1 60 BREAKFAST FOODS. Yellow Eggs No. 2%4-- 3 25 Pride of Mien No. 2__ 1 75 Kellogg’s Brands. : Marcellus, No. 2 ____ 1 60 Corn Flakes, No. 136 2 85 Black Raspberries Marcellus. No. 10 _.- 8 50 Corn Fiakes. No. 124 285 Wo. 2 ._......_-_... 3 75 pkg., per gross --.. 16 Pride of Mich. No. 2__ 3 25 Wax Beans ron No. Ts 70 =Pride of Mich. No. 1__ 2 35 Little Dot, No. 2 ____ 2 80 Pep; No. S02 _..... 2 00 Little Dot, No. 1 _.._ 2 10 Krumbles, No. 424 ___ 2 70 "niga Raspberries Little Quaker, No. 2__ 2 70 __Bran Flakes, No. 624 2 45 No. 2 ____.--------_-- 3 25 Little Quaker, No. 1__ 1 95 Bran Flakes, No. 602 150 No. i ee 3.75 Choice Whole, No. 10-13 25 Rice Krispies, 6 oz. _. 270 Marcellus, No. 2 ___-- 375 Choice Whole, No. 2__ 2 60 Rice Krispies. 1 oz. _. 110 Pride of Mich. No. 2.. 4 25 Choice Whole, No. 1.. 1 75 Cut, No. 10.20 10 75 Cut, No. 2 15 Cut Ne, 1 ce 45 1 Pride of Michigan ~-. 1 75 Marcellus Cut, No. 10_ 8 Beets Small, No. 2% 3 Etxra Small, No. 2 _. 3 Fancy Small No. 2 -_ 2 50 Pride of Michigan -—- 2 Marcellus Cut, No. 10. 6 75 Marcel. Whole, No. 24% 1 85 Carrots Diced, No. 2 ._2-_..._ 1 40 Diced, No. 10 -------- 7 00 Corn Golden Ban., No. 3-- 3 60 Golden Ban., No. 2_- 2 60 Golden Ban., No. 10-10 75 Little Dot, No. 2 ---- Little Quaker, No. 2_ Little Quaker, No. 1. Country, Gen., No. 1__ Country Gen. No. 2_- Pride of Mich., No. 5_ Pride of Mich., No. 2_ Pride of Mich., a 1. Dat Pee pet bat pe et fet ST fet et et et bt ~ co Marcellus, No. eee Marcellus, No. 2 -.-. 1 40 Marcellus, No. 1 ---. 1 15 Fancy Crosby, No. 2. 1 80 Fancy Crosby, No. 1-- 1 45 Peas Little Dot, No. 2 ---- 2 75 Little Dot, No. 1 ---- 1 90 Little Quaker, No. 10-12 50 Little Quaker, No. 2_. 2 50 Little Quaker, No. 1_. 1 75 Sifted E. June, No. 10-10 35 Sifted E. June, No. 5_- 5 75 Sifted E. June No. 2_- 2 00 Sifted E. June, No. 1__ 1 40 Belle of Hart, No. 2_. 2 00 Pride of Mich., No. 10_ 9 10 Pride of Mich., No. 2__ 1 75 Gilman E. June, No. 2 1 40 Marcel., BE. June, No. 2 1 40 Marcel., B. June, No. 5 4 50 Marcel., E. Ju., No. 10 7 50 Templar E. Ju., No. 2_1 35 Templar E. Ju., No. 10 7 00 Pumpkin Noy AD 50 = ae - 80 Oe 1 45 Marcolian, No. 10 : 50 Marcellus, No. 2% -.. 1 40 Marcellus No. 2 ___-- 115 Sauerkraut No. No. No. No No. Squash Boston, No. 3 ~~ ----_- 1 80 Succotash Golden Bantum, No. 2 2 75 Little Dot, No. 2 ~--. 2 55 Little Quaker ~______. 2 40 Pride of Michigan ---_ 2 15 Tomatoes ND, 40 oe 50 No. 2M ce : 35 No. 2) oe 1 65 Pride of Mich., No. 2482 25 Pride of Mich., No. 2_. 1 50 CATSUP, Beech-Nut, small ____ 1 65 Lily of Valley, 14 oz... 2 26 Lily of Valley, % pint 1 66 Sniders, 8 oz. ~----... 1 50 Sniders, 16 oz. —-.... 2 36 Quaker, 10 oz. -__.__ : 35 Quaker, 14 oz. Quaker, Galon Glass 12 50 Quaker, Gallon Tin —_ 8 50 CHILI SAUCE Snider, 16 oz. ~.-_-.._ 15 Snider, $ oz, ..._..... 2 20 Lilly. Valley, 8 oz. -. 2 25 Lilly Valley, 14 oz. -. 3 25 OYSTER COCKTAIL Sniders, 16 oz. ____- 3 15 Sniders, 8 oz. CHEESE Roquefort ~----______ Pimento, small tins 1 65 Wisconsin Daisy -_.. 23 Wisconsin Flat -____- 23 New York June __-__-- 35 Sap Sago -___-____-__ 40 BOTAN 5 ee 23 Michigan Flats ______ oe Michigan Daisies ____ 22 Wisconsin Long Horn 23 Imported Leyden ____ 28 1 lb. Limburger ______ 1 Imported Swiss Kraft Pimento Loaf__ 31 Kraft American Loaf 29 Kraft Brick Loaf ____ 29 Kraft Swiss Loak ___ 36 Kraft Old Eng. Loaf 46 Kraft, Pimento, % lb. 2 35 Kraft American, % lb. 2 35 Kraft Brick, % Ib. __ 2 35 Kraft Limburger,% Ib. 2 35 Kraft Swiss, % Ib. -. 2 50 CHEWING GUM Adams Black Jack -... 65 Adams Bloodberry ---- v5 Adams Dentyne ----.. 65 Adams Calif. Fruit -. 65 Adams Sen Sen -.-__- 65 Beeman’s Pepsin ------ bo Beechnut Wintergreen. Beechnut Peppermint-- Beechnut Spearmint —. Doublemint ~.--__.-_--- 65 Peppermint, Wrigleys -. 65 Spearmint, Wrigleys -. 65 suiey. Mruit. oo 65 Krigiey s P-K oo 65 WOnO 2a 65 Teaberry 2... 65 COCOA Droste’s Dutch, 1 Ib... 8 50 Droste’s Dutch, % Ib. 4 30 Droste’s Dutch, % Ib. 2 35 Droste’s Dutch, 5 lb. 60 Checolate Apples -... 4 50 Pastelles, No. 1 -_.. 12 60 Pastelles, 4% lb. -_---- 6 60 Pains De Cafe ~--.-.- 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles -_____ 215 1 Ib. oe Tin Bon ONS, 2 18 00 7 sei ‘Rose Tin Bon ms 13 a “eaae De Cara- GH6 22 3 20 12 oz. Rosaces -.-.--- 10 80 1% lb. Rosaces --..---- 7 80 % Ib. Pastelles _.__-- 3 40 Langres De Chats -. 4 80 CHOCOLATE Baker, Caracas, %s -.-- 37 Baker, Caracas, 4s -._- 35 SLOTHES —e Femp, 50 ft. -.. 2 00@2 25 Twisted Cotton, BO ats. 3 50@4 00 Braided, DO ft; 2 2 26 Sash Cord ______ 2 85@3 00 COFFEE ROASTED Blodgett-Beckley Co. Old Master: 2-0 40 Lee & Cady 1 Ib. Package Molrose 2 40 Taiperty) 18 Ouaker: 2 33 Wedrow 2000 32 Morton House 40 eNO 31 Royal Club 27 imperial 220 41 Majestic 222 36 Boston Breakfast Blend 29 McLaughlin’s Kept-Fresh Coffee Extracts M. Y., per 100 __.___ Frank’s 50 pkgs. Hummel’s 50 1 Ib. CONDENSED MILK Leader, 4 doz. Eagle, 4 doz. MILK COMPOUND Hebe, Tall, 4 doz. -__ 4 50 Hebe. Baby, 8 doz. __ 4 49 Carolene, Tall, 4 doz. 3 80 Carolene, Raby eo 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. __ 3 90 Quaker, Baby, 2 doz. 3 80 Quaker, Gallon, % doz. 3 80 Carnation, Tall, 4 doz. 4 35 Carnation. Baby, 8 dz. 4 25 Oatman’s Dundee. Tall 4 35 Oatman’s D'dee, Baby 4 25 Every Day, Tall .___ 4 25 Every Day. Baby ._.. : 25 Pet, Tall oo 35 Pet, Baby, 8 oz. -_.. 4 25 Borden’s Tall __..____ 4 35 Borden’s Baby ______ 4 25 CIGARS Atredaie. — es 35 00 Havana Sweets _____ 35 00 Hemeter Champion__ 37 40 Canadian Club ______ 35 an Robert Emmett ____ 75 00 Tom Moore Monarch 75 00 Webster Cadillac ____ 75 60 Webster Astor Foil__ 75 90 Wehster Knickheocker 95 90 Webster Albany Foil 95 00 Bering Apollos _..... 95 00 Bering Paimitas —. 115 w Bering Diplomatica 115 vu Bering Delioses ~.__ 120 v0 Bering Favorita --.. 135 00 bering Albas _.____ 150 Wy CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 18 Horehound Stick, 5c ._ 18 Mixed Candy Kindergarten Leader Paris Creams ~ Grocers Fancy Chocolates 5 lb. boxes Bittersweets, Ass’ted 1 75 Milk Chocolate A A 1 75 Nibble Sticks -______ 1 75 Chocolate Nut Rolls — 1 3. Magnolia Choc __._._ 45 Bon Ton Choc. 1 bu Gum Drops Pails AUISG oo lo Champion Gums —______ 16 Challenge Gums _.____ 14 Jelly Strings ...______ 18 Lozenges Pails aA. A. Pep. Lozenges _. 15 A. A. Pink Lozenges _. 1; A. A. Choe. Lozenges__ 15 Motto Hearts Hard Goods Lemon Drops —..______. 1 O, F. Horehound dps.__ 1s Anise Sauares Peanut Squares Cough Drops Bxs Putnam's oo 1 3d Smith Bros. ...______ 1 bu Dudenta: ooo 1 60 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 85 4 oz. pkg.. 48s, case 3 40 Specialties Pineapple Fudge ______ 18 Italian Bon Bons ______ 17 Banquet Cream Mints_ 23 Silver King M.Mallows 1 lp Handy Packages, 12-10c xu COUPON BOOKS 50 Economic grade 3 50 100 Economic grade 4 5u 500 Economic grade 20 6v 1000 Economic grade 37 50 Where 1,000 books are ordered at a time. special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 Ib. boxes? 42 DRIED FRUITS Apples N. Y. Fey., 50 lb. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice ____ 20 bvaporated, Fancy ____ 23 Svaporated, Slabs _____ 18 Citron 10) ib. box 40 Currants Packages, 14 oz. __... 18 Greek, Bulk, Ib. _____ 13 Dates Dromedary, 36s ______ 6 75 Peaches Evap. Choice ~_________ 19 Baney, oe 22 Peel Lemon, American _____ 30 Orange, American _____ 36 Raisins Seeded, bulk _______ Thompson’ 8s s’dless blk o7% ae Ss seedless, AD Ogee a 08: Seeded, AD OS. 10” California Prunes 60@70, 25 Ib. boxes__@124 30@60, 25 lb. boxes__@13\4 40@50, 25 lb. boxes__@14 30@40, 25 lb. boxes__@15 20@30, 25 lb. boxes__.@22 18@24, 25 lb. boxes__@29 Hominy Pearl, 100 Ib. sacks __ 3 50 Macaronl Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 Bulk Goods Elbow, 20 Ib. ______ 1@8% Egg Noodle, 10 Ibs. Pearl Barley er OOO oe 7 00 Barley Grits -.____. -- 5 0 eacgomeninamneves 5 i j j 4 af Esc ennai ashanti on h ~ se ee ce smitten anes May 7, 1930 MICHIGAN TRADESMAN Sage East India -..-.-..__ 10 Taploca Pearl. 100 lb. sacks __ 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant -_ 3 50 Jiffy Punch 3 doz. Carton ___.____ 2 25 Assorted flavors. FLOUR Vv. C. Milling Co. Brands billy White: 2200. ¢ Harvest Queen _____. 7 50 Yes Ma’am Graham, BOS os 2 20 Lee & Cady cc American Eagle ______ 7 60 Home Baker _________ 6 60 Kitchen Gold ________ 7 20 FRUIT CANS Mason F. O. B. Grand pane Halt pint 2.00 7 5e One pint =. One quart i Matt galton: 2 “12 18 Ideal Glass Top Halt pint oo of One pinto. 9 50 One quart. 02. Poh Half: gallon. 2 15 40 GELATINE Jell-O, 3 doz. ________ 85 Minute, 3 doz. ______ 4 05 Plymouth, White ____ 1 55 Quaker, 3 doz. ______ 2 25 JELLY AND PRESERVES Pure, 30 Ib. pails ____ 3 30 Imitation, 30 Ib. pails 1 85 Pure, 6 oz., Asst., doz. 90 Pure Pres., 16 oz., dz. 2 40 JELLY GLASSES 8 oz.. per doz. OLEOMARGARINE Van Westenbrugge Brands Carload Distributor Nucoa, 1 Ib. Nucoa, 2 and 5 lb. 21 --- 20% Wilson & Co.’s Brands Oleo Certinied 20050 oe 24 at SS is Special: Roll 222. 19 MATCHES Diamond, 144 box __ 4.40 Searchlight, 144 box__ 4.40 Searchlight, 144 box__ 4 Unio Red Label, 144 bx 4 Ohio Blue Tip, 144 box 6 vu Ohio Blue Tip. 720-lc 4 144 S Ce oe *Reliable, *Federal, Safety Matches Quaker, 5 zro. case___ 4 2d NUTS—Whole Almonds, Tarragona. 25 Brazil, New -_.-.-.- 17 Fancy Mixed -------- 24° Kilberts, Sicily ------ 22 Peanuts, Vir. Roasted 11 Peanuts, Jumbo, std. 13 Pecana, 3; star —2--__ 25 Pecans, Jumbo ------ 4u Pecans, Mammoth --_ 50 Walnuts, Cal. _--_ 27 Eiickory 22-0 Salted Peanuts Rancy, No.2 oo 14 Shelled Almonds Salted --_------ 95 Peanuts, Spanish 125 lb. bags Filberts Pecans Salted Walnuts Burdo ------- i MINCE MEAT None Such, 4 doz. __. 6 47 Quaker, 3 doz. case __ 3 50 Libby. Kegs, wet, Ib. 22 OLIVES 4 oz. Jar, Plain, doz. 10 oz. Jar, Plain, doz. 14 oz. Jar, Plain, doz. Pint Jars, Plain, doz. Quart Jars, Plain, doz. 1 Gal. Glass Jugs, Pla. 5 Gal. Kegs, each _-_-- 3% oz. Jar, Stuff., doz. 6 oz. Jar, Stuffed, doz. 9% oz. Jar, Stuff., doz. 1 Gal. Jugs, Stuff., dz. PARIS GREEN Bo oo Do Ie on bo me no ee : oo o 1s Se And O08 -2..2---2 yon 00 PEANUT BUTTER } \ssaszicY Bel Car-Mo Brand 241 ib. Fins 8 oz., 2 doz. in case tb: pals: 25 Ib. pails PETROLEUM PRODUCTS From Tank Wagon Red Crown Gasoline -_ 19.7 Red Crown Ethyl ---- Solite Gasoline ~__-__- 2.7 in fron Barrels Perfection Kerosine __ 14.6 Gas Machine Gasoline 38.1 Vv. M. & P. Naphtha_. 18.8 ISO-VIS MOTOR OILS In tron Barrels Eight 222 oe TA Med@iuni 220220 ou T71 Heavy 22220 fet. Ha. Heavy ....__._. _. W1 larine > Iron Barrels Eaght 220s 65.1 Medium 22000500 65.1 CAVY {220 65.1 Special heavy -_-_---- 65.1 Extra heavy. —--....: 65.1 Polarine Fo es 65.1 Tranmission Oil _.___ 65.1 Finol, 4 oz. cans, doz. 1 50 Finol, 8 oz. cans, doz. 2 30 Parowax, 100 Ib. -_-- 8.3 Parowax, 40, 1 Ib. _. 8.55 Parowax, 20, 1 Ib. __ 8.8 Semdac, 12 pt. cans 3 00 Semdac, 12 qt. cans 5 00 PICKLES Medium Sour 5 gallon, 400 count __ 4 75 Sweet Small 16 Gallon, 2250 —-__-__ 27 00 & Gallon, 760 _.... 9 75 Dil) Pickles Gal. 40 to Tin, doz.__ 10 25 No. 2% Fine :_..U.. 2 25 32 oz. Glass Picked__ 2 76 32 oz. Glass Thrown 2 40 Dill Pickles Bulk 5 Gal 200: .. 5 16 Gal.; G50 2 11 25 45 Gali, 1600 2.520 S 30 00 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 65 Torpedo, per doz. -... 2 25 Tubs, 60 Count, fy. fat 5 50 POTASH Babbitt’s, 2 doz. ---. 2 75 FRESH eer Beef Top Steers & Heif. __-. 21 Good St’rs & H’'f 15%@19 Med. Steers & Heif. —_ 16 Com. Steers & Heif. ~~ 15 Veal a ae G00 2 12 Medium (2 ee 1l Lamb Spring Lamb —_-.--_-_ 21 O08 2 18 Mediu 2. 15 Boge 2 ee ee i3 Mutton Gooe 2 13 Moan 2 12 oor 10 Pork Loin, méd. io. 21 Butte 2. 20 Shourders: 20 17 Spavering coo 15 Neck bones Trimmings biden ged Barreled Pork Clear Back -_ 25 00@28 00 Short Cut Clear26 00@29 00 Dry Salt Meats DS Bellies __ 18-20@18-17 Lard Pure in tierces _____ 11% 60 lb. tubs _.__-advance % 50 Ib, tubs ..._.advance % 20 lb. pails _-__.advance % 10 lb. pails ___.advance % 5 Ib. pails _._.advance 1 3 Ib. pails ___-advance 1 Compound tierces -___ 11% Compound, tubs -____ 12 Suasages Bologna: 220 18 Eiveh 2 18 Brankfort 0 21 Onk 220 31 Weal 220 es 19 Tongue, Jellie@ ________ 35 Headcheese -_._________ 18 Smoked Meats Hfams, Cer. 14-16 lb. @25 Hams. Cert., Skinned PGES i @25 Ham. dried beef Knuckles @42 California Hams. __ @17% Picnic Boiled Hams 220 20 @25 Boiled Hams _______ @41 Minced Hams ______ @20 Bacon 4/6 Cert. 24 @32 Beef Boneless, rump 28 00@36 00 Rump. new __ 29 00@35 00 Liver Beet 17 Cale 2 ee 55 Pork 10 RICE Fancy Blue Rose ____ 5.65 Fancy Head _________ 07 RUSKS Dutch Tea Rusk Co. rand 36 rolls, per case ____ 4 26 18 rolls, per case ____ 2 25 12 rolls, per case ____ 1 50 12 cartons, per case __ 1 70 18 cartons, per case __ 36 cartons, per case __ 5 00 SALERATUS Arm and Hammer __ 3 75 SAL SODA Granulated, 60 Ibs. cs. 1 35 Granulated, 18-2% Ib. packares 200 1 00 COD FISH Middies, 2220 ea. 20 —e % Ib. Pure __ 19% ie rie 1 40 Wes boxes, Pure __ 30 Whole €od 0 11% HERRING Holland Herring Mixed, Kegs ________ 90 Mixed, half bbls. ____ 9 75 Mixed, bbls. ________ 17 50 Milkers, Kegs ______ 1 00 Milkers, half bbls. __ 9 75 Milkers, bbls. ______ 18 50 K K K K Norway __ 19 50 8 Ib. pails 1 40 Cut Lunch ______ Boned, 10 Ib. boxes __ 1t Lake Herring % Bbl., 100 Ibs. ____ 6 50 Mackeral Tubs, 60 Count, fy. fat 6 00 Pails, 10 Ib. Fancy fat 1 50 White Fish Med. Fancy, 100 Ib. 13 00 SHOE BLACKENING 2 in 1, Paste, doz. ___ 1 35 B. Z. Combination, dz. 1 35 Dri-Foot, doz. ______ 00 Bixbys, Dozz. ~-______ 1 35 Shinola, doz, —..... 90 STOVE POLISH Blackne, per doz. __ 1 35 Black Silk Liquid, dz. 1 40 Black Silk Paste, doz. 1 25 Enameline Paste. doz. 1 35 Enameline Liquid, dz. 1 35 E. Z. Liquid, per doz. 1 40 Radium, per doz. _ __ 1 4. Rising Sun, per doz. 1 35 654 Stove Enamel, dz. 2 80 Vulcanol, No. 5, doz. 95 Vulcanol, No. 10, doz. 1 35 Stovoil, per doz. -____ 3 0b SALT Colonial, 24, 2 lb. -.._ 95 Colonial, 36-1% ______ 1 25 Colonial, Ee 24-2 1 50 Med. No. 1 Bb eeu 2 85 Med. No. 1, ie. tb. bk. 95 Farmer Spec., 70 Ib. 95 Packers Meat, 50 Ib. 57 Crushed Rock for ice cream, 100 Ib., each X& Butter Salt, 280 Ib. bbl.4 21 Block, Pe 40) Baker Salt, 280 lb. bbl. 4 10 24, 10 Ib., per bale ____ 2 45 50. 3 Ib., ner bale ____ 2 85 28 bl. bags. Table ____ 42 Old Hickory, Smoked, G-l0 Ibo 22 50 LY ae) b = Free Run’'g, 32 26 oz. 2 40 Five case lots ------ 2 30 Todized, 32, 26 oz. ._ 2 40 Five case lots __---_- 2 30 BORAX Twenty Mule Team 24, 1 Ib. packages -__ 3 25 48, 10 oz. packages __ 4 35 96, % oz. packages __ 4 00 SOAP Am. Family, 100 box 6 30 Crystal White, 100 __ : Big Jack, 60s .._.____ 4 75 Fels Nantha, 100 box 5 Flake White, 10 box 3 Grdma White Na. 10s 3 ia Jap Rose, 100 box ____ 7 Wainy, 100 box _...._ 4 0b Palm Olive, 144 box 10 50 ~?” or Lava. 100 box _..-____ 4 yu Octagon, 120 -_-_---- 5 00 Pummo, 100 box -__. 4 85 Sweetheart, 100 box -. 5 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 Ige. 3 5v Trilby Soap, 100, 10c 7 25 Williams Barber Bar, 9s 50 Williams Mug, per doz. 48 CLEANSERS oT 4 a i A Tt 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 18s, box 1 90 Bon Ami Cake, 188 _-1 62% Brille 22 85 Climaline, 4 doz. -_.. 4 20 Grandma, 100, 5c -.-. 3 50 Grandma, 24 Large -. 3 50 Gold Dust. 100s —___.. 4 00 Gold Dust, 12 Large 3 20 Golden Rod, 24 ------ 4 25 La France Laun., 4 dz. 3 60 Old Dutch Clean, 4 dz. 3 40 Octagon, 966 ........ 3 91 Rinse, 406 oo 3 20 Hinso. 248 -.. 8 25 ' No More, 100, 10 — scase eid caida a Sil hana o Rub No More, 20 Lg. 4 00 oo Cleanser, 48, GO Oe 22 85 Sani “Fiush, Et dow =. 2 25 Sapolio, 3 ‘don = 15 Soapine, 100, 12 oz. 6 40 Snowboy, 100, 10 oz. 4 00 Snowboy, 12 Large __ 2 65 Speedee, 3 doz. ______ yar. Sunbrite. 60s _.__.__ 210 Wyandotte, 4 __....._ 4 7h Wyandot Deterg’s, 24s 2 75 SPICES Whole Spices Allspice, Jamaica ____ er Cloves, Zanzibar —__. 50 Cassia, Canton _._.__ Cassia, 5¢ pke., doz. ox Ginger, African _____ Ginger, Cochin a Mace, Penang —___.. 1 39 Mixed. No. y 2... @32 Mixed, 5c pkgs., doz. @45 Nutmegs, 70@90 _____ @59 Nutmegs. 105-110 @59 Pepper, Black ______ @50 Pure Ground In Bulk Allspice, Jamaica _... @40 Cloves, Zanzibar __.. @53 Cassia. Canton ______ @28 Ginger, Corkin _____ @35 Mustard 2.00 @32 Mace. Penang _______ 1 39 Pepper. Black ii @52 Nutmied@s @50 Pepper. White ______ @80 Pepner, Cayenne ___. @37 Paprika, Spanish ____ @45 Seasoning Chili Powder, 15c ____ 1 35 Celery Salt, 3 oz. oo 95 Sage. 2) Og oo 90 Onion Salt 1 35 GaeHe ee 1 35 Poneityv, 33 o2. .... 3 45 Kitchen Bouquet ____ 4 50 Laurel Leaves ______ 20 Marjoram. 1 oz. _____ 9e Savery.) 9¢. 9 90 mhiymé. fon. 90 Tamerte, 2% o7, ____ 90 STARCH Corn Kingsford, 40 Ibs. __ 11% Powdered, bags ____ 4 50 Argo, 48, 1 lb. pkgs. : 60 Cream, 48- Eo 4 80 Quaker, 40-1 ______ 07% Gloss Argo, 48, 1 Ib. pkgs. 3 60 Argo, 12, 3 lb. pkgs. 2 62 Argo, 8 5 Ib pkgs. __ 2 97 Silver Gloss, .8, Ils .. 114 Elastic, 64 pkgs. —--- & 45 Miser, 48-) . 3 30 miger:90 Ibs. 22 06 SYRUP Corn Blue Karo, No. 1% __ 2 77 Blue Karo, No. 5, 1 dz. 3 91 Blue Karo, No. 10 _. 3 71 Red Karo, No. 1% _. 3 06 Red Karo, No. 5, 1 dz. 4 29 Red Karo, No. 10 __ 4 01 Imit. Maple Flavor Orange, No. 1%, 2 dz. 3 25 Urange, No. 5, 1 doz. 4 99 Maple and Cane Kanuck, per gal. Kanuck, 5 gal. can __ 6 50 Maple Michigan, per gal. _. 2 75 Welchs, per gal. --.. 3 26 COOKING OIL Mazola Pints. 2 des, —....... 6 75 Quarts, 1 doz. —..... 6 25 Half Gallons, 1 doz. — 11 76 Gallons. 4% dog. ___ 11 30 29 TABLE SAUCES Lea & Perrin, large_. 6 00 Lea & Perrin, small__ 3 3§ Pepper ... 16 Royal Mint _...... 2 40 Tobasco, 2 02. -.---- a Sho You, 9 oz., doz, 2 25 A-l, japee 4 75 A-] anal ....._.._ 3 15 Paper, 3 of. 2 3 30 TEA Blodgett-Beckley Co. Royal Garden. % Ib.-- a+] a0 Royal Garden, % Ib. -- Japan i : Medium pe See a 35@ 35 Choice 6a Raney 3 aeeee No. It Nibbe 222200 54 t ih poke. Sitting — 14 ee Choice —- ee 40 Fancy LL Ceylon Pekoe, medium ‘ . English Breakfast : Congou, medium -___-- 28 Congou, Choice ~ 35@36 Congou, Fancy __.. 42@43 TWINE Coton, 3 ply cone -..._ Cotton, 3 ply Balls Wook € niv a ae VINEGAR Cider. 40 Gratin 23 White Wine, 80 grain__ 26 White Wine, 40 grain__ 19 WICKING No. 0, per gress __.___ SU No. 1, per gross _.___ 1 35 No. 2, per “ross _____. } ou No. %. per gross _.._. 30 Peerless Rolls, per doz. yv Rochester, No. 2, doz. 50 Rochester, No. 3, doz. 2 vv Rayo, per doz. __._. q WOODENWARE Baskets Bushels, narrow band, wire handles _..__. 15 Bushels, narrow band, wood handles Market, drop handle__ 90 Market, single handle_ 95 Market, extra _____ 12 60 Spunt. large 8 50 Splint, medium .. 7 60 Splint, smal 6 59 Churns Barrel, 5 gal., each __ 2 40 Barrel, 10 gal., each__ 2 55 3 to 6 gal., per gal. __ 16 Palls 10 qt. Calvanized ____ 2 60 12 qt. Galvanized __ 2 x5 14 qt. Galvanized ____ 3 10 12 qt. Flaring Gal. Jr. 5 0u 10 at. Tin Dairy PEE 4 00 Tea Mouse, Wood, 7 holes 60 Mouse, wood, 6 holes_ 70 Mouse, tin, 5 holes __ 65 Rat! wood 1 00 Rat, apring 6. 7 2 1 00 Mouse, spring _______ 30 Tubs Large Galvanized ____ 8 75 Medium Galvanized __ 7 75 Small Galvanized _.__ 6 75 Washboards Banner, Globe ________ 5 - Brass, single ______ 6 2 Glass. single _________ 6 on Double Peerless ______ 8 50 Single Peerless _____ 7 50 Northern Queen ______ 5 50 Universal 7 2 Wood Bowls iS in: Butter 5 uw 1S in. Batter 9 00 Iti Hutter 18 00 19 in. Butter 25 00 WRAPPING PAPER Fibre, _e. white No. I Wire oon Butchers D Pe 06 Sate 07% Bratt Stripe 0914 YEAST CAKE fagic. 3 doz _ 2 70 Sunlight, 3 doz. ____ 70 Nunlight, 146 doz. ___ } 35 "east Foam, 3 doz. co 2 a6 Jeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz. 30 30 MICHIGAN TRADESMAN May 7, 1930 THE PERFIDIOUS KAISER. (Continued from page 11) Plans were laid for destroying the Port Huron railway tunnel and that of the Michigan Central Railway at Detroit, but both failed, the former through the vigilance of the guards at the tunnel and the latter, it is said, through a revelation of the conspiracy. The Marine City Salt plant was select- ed as the place of operation for the destruction of the Port Huron tunnel. Richard Herman was sent to Marine City with instructions. He was to leave the salt plant after dark, go to the house of Franz Haehling, the ship- ping clerk, and there change from his street dress to the ragged costume of a hobo. A peculiar device, termed by the conspirators a “skate” was fashion- ed to contain a heavy charge of dyna- mite and this was to be trailed behind a freight train that would traverse the Midway of the tunnel the tow- to the tunnel. line attached skate was to be dropped and the train would pass through unharmed. A few minutes later the time clock in the “skate” would explode fifty sicks of dynamite and wreck the tunnel. Herman was told that a confederate would meet him with the infernal ma- chine near the Port Huron tunnel entrance. Herman was to ride the trucks of the train and trail the “skate’’ as far as the middle of the tunnel and then let it go. But the guards about the tunnel entrance were so numerous and vigilant that the conspiracy failed. Herman _ re- turned to Haehling’s house in Marine City, but Haehling, according to a previous understanding, would not ad- Herman’s change of clothing and a supply of ready for operation mit him to the house. food were placed in a chicken house at the rear of Haehling’s home and there Herman doffed his hobo disguise, donned his own clothes and afterward made his way back to Detroit. The Michigan Central tunnel con- spiracy failed in another way. One evening one of the officials of the road was approached by a yard employe This man was a German-Pole who had no sympathy with Germany in the war. On the supposition that he was a loyal German subject who would be willing to earn some extra money easily and at the same time help the cause of his fatherland this man was approached by two others. After sounding him care- fully, during which test the Polish man pretended to be a German sym- pathizer, he was asked to take part in a scheme for destroying the tunnel. While the matter was under discus- was told of were engaged to carry out the plan. who told him a strange story. sion he seven men who The night Pullman trains from Chi- cago were usually held at Detroit long enough to have their water tanks filled The conspirators were men employed at this work. They were to go aboard the train with their supply of ice in pails, carrying also two pails with ice. which were prepared as huge dynamite bombs. They were to dally at their work so that the train would carry them through the tunnel and while in transit the two pails of dynamite were to be tossed off upon the bench used for a footway through the tunnel and the clockwork inside would do the rest. There was no positive evidence in the case beyond this man’s volun- tary revelation, so when application was made for a warrant for the arrest of the suspected men, the Detroit of- ficial to whom application was made refused to issue it. The railway official then applied to a United States officer. That official thanked him and merely said: “Leave it to me.” Next morn- ing the suspected men did not report for work and they were not seen again. From that time the Michigan Central tunnel was jealously guarded at each end and on every car platform. The conspirators scored one notable success at Windsor and the details of the story came out at the trial which resulted in the conviction of Charles Respa and William Leffler. Jerosch furnished the main part of the evidence. He testified that most of the manufac- tured bombs were made by a Fritz A. Neef in the back room of Carl Schmidt's agency for the Eiseman Magneto Co., at 802 Woodward avenue and that the dynamite was brought in suitcases from the home of Franz Respa at Romeo. Respa was the aged father of Mrs. Carl Schmidt. One suitcase brought from Romeo contain- ed forty sticks of dynamite. The conspirators were too wary to attempt to carry a ready-made bomb into Canada so Leffler was instructed to co-operate with Respa. Kaltschmidt made frequent trips across the river in his automobile and because of this his automobile was given but a cursory examination by the customs officers. He concealed several sticks of dyna- nite in the cushion of his machine and brought empty suit cases. The suit cases and dynamite were de- livered to Respa who in turn took them to Leffler at the Tate Electrical plant. There, while serving as night watch- man Leffler converted the two suit cases into powerful infernal machines. One of these with the alarm clock set to explode at 3 a. m. was placed at the front of the Peabody plant and the other, set for explosion at the same hour, was planted at the Windsor Armory. The Peabody plant was blown up but the Armory bomb failed to explode. over two Gradually the conspirators plainly indicated by were the converging trails of evidence, in spite of their elab- orate plans. It was said that the dyna- mite used in these and several smailer jobs was brought to Romeo from Du- luth in order that there might be no local trace of its purchase. The men who did the work and took all the risks of death and imprisonment were promised rich rewards by Kaltschmidt but none of them received more than $20 for One attempt. It was shown by discovered checks, drafts and other papers taken from Capt. von Papen who was taken off a steamship at Plymouth, England, that the cor- ruption fund from which Kaltschmidt was constantly drawing large sums was carried in a joint account by Dr. Heinrich F. Albert and Ambassador von Bernstorff in the Chase National Bank of New York, and that payments had been made—one of them of $25,- any 000—through the bank of Knauth, Nachod & Kuehne of New York. Other considerable sums were paid from an account in the name of von Igel, another attache of von Bern- storff’s legation. As a result of the trial of Respa and Leffler at Sandwich, these men were sent to Kingston penitentiary for long terms. They were afterward brought to Detroit to testify against Kalt- schmidt and his other confederates. When Kaltschmidt’s agents and in- discovered that not only were they to undergo severe punish- ment for their crimes but that they had been cheated by Kaltschmidt they were filled with resentment against their betrayer and gave incriminating testimony against him. Facing long terms of imprisonment and heavy fines they learned that the man who had persuaded them to take dangerous under mistaken motives. of patriotism had received many thous- ands of dollars from the German em- bassy at Washington. He walked the streets of Detroit in security, enjoy- ing the privileges of notable societies and clubs and spending his ill-gotten gains in luxurious living. None of them had been taken into his confi- dence except with reference to the jobs they were to undertake so their revelations were of limited scope. One of the deposits of nitro-glycerine to be used in the destruction of munitions plants was pointed out by Anatol Rodeau where it was buried under a stump one mile East of Woodward avenue between the seven mile and the eight-mile roads. Another cache of high explosives was pointed out by Richard Herman on [Illinois avenue between Sherwood Forest and the St. John acreage plat. It was the evi- dence furnished by ‘his instruments and dupes which led to the conviction of Kaltschmidt and his close con- federates. struments risks Bit by bit the evidence built up a strong case of conspiracy. It pointed out Kaltschmidt as the local director of plots in Detroit. Bank records, code telegrams, cancelled checks and drafts and considerable correspond- ence discovered in various. places showed conclusively that Kaltschmidt was operating under direct orders from Ambassador von Bernstorff at Wash- ington and orders delivered through mediums like von Papen, von Igel and Dr. Albert. These discoveries proved beyond a doubt that the German em- bassy while pretending to preserve treaty relations between Germany and the United States had been playing the part of a secret enemy and directing the commission of shocking crimes. Some of these operations were carried on with an astonishing boldness. The destruction of the Lusitania was all carefully arranged in advance and car- ried out with precision. Paid adver- tisements were inserted in several New York newspapers warning all citizens of neutral countries against embarking upon any British vessel for a’ voyage across the ocean. Such advertisements were conspicu- ous just before the sailing of the Lusi- tania but were regarded as a ruse of intimidation rather than as anything more serious. The arch-conspirators prepared in advance of the outrage a justification of their ruthless act. One of their agents claimed to have gone aboard the Lusitania before she sailed and to have found her heavily armed with guns for her own protection. He also claimed that she was loaded with shells and explosives for delivery to the allies. Neither of these reports was true but they were prepared in advance of the sailing in the hope that, accepting such facts public opinion in the United States would justify the sinking of the ship with all on board as an act of war. . The jury to which was submitted the evidence against Kaltschmidt and his confederates remained in deliberation for fourteen hours. It returned to re- port a verdict of “guilty” against five of the conspirators and with an ac- quittal for Franz Respa, the aged father of Mrs. Carl Schmidt. Kalt- schmidt was sentenced to imprison- ment for four years in Leavenworth penitentiary and to pay a fine of $20,- 000. Ida K. Neef, his sister, was sen- tenced to the Detroit House of Cor- rection for three years and fined $15,- 000; Fritz A. Neef, two years in Leay- enworth and a fine of $10,000; Carl Schmidt, two years in Leavenworth and a fine of $10,000; Maria Schmidt, two years in the House of Correction and a fine of $10,000. Franz Respa, father of Mrs. Schmidt, 67 years of age, was acquitted on all counts. A large number of mysterious fires and minor explosions occurred about Detroit which were attributed to the activities of these alien enemies, among them the big grain elevator near Brush street, the explosion whicly,destroyed the plant of the Mexican Products Co., and another plant engaged in manufacturing chlorine gas. Large numbers of night watchmen and spec- ial details of police and _ constables guarded practically all the munitions plants in and about Detroit during the war and it was due to such precau- tions that constant and very serious interference with war work was pre- vented during the four troubled years of the conflict. Geo. B. Catlin. —_+ + >____ Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, April 22—We have to- day received the schedules, reference and adjudication in the matter of Galewood Supply Store, a copartnership composed of Frank Zeldam and Edward J. Thede, Bankrupt No, 4094. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupts are residents of Galewood. The schedules show assets of $2,728.30 with liabilities of $6,971.70. The first meeting of creditors will be called very shortly, and note of same will be made herein. The list of creditors of said bankrupt is as follows: Treasur, Wyoming township ____$ 37.43 National Cash Register Co., Grand: Gaping ee 195.00 Victor Acceptance Corp., G. R._. 41.00 Hobart Bros., Troy, Ohio ___._____ 473.42 Great Western Oil Co., Grand RR. 7.28 Brown & Sehler, Grand Rapids __ 8.42 City Service Oil Co., Grand Rapids 7.50 Central Michigan Paper Co., G. R. F Wlectric Service Sta., Grand Rap. 53.12 Press, Grand Rapids __.....s . 5 General Distributing Corp., G. R. 76 Hermitage Battery Co., Grand Rap. 35.15 Michigan Bell Tel. Co., Grand Rap. Mills Paper Co., Grand Rapids __ Massilon Alum Co., Massillon, O. 1.84 Camera Shop, Grand Rapids ______ 9.25 Elliott Service Co.. New York ____ 8.80 Kent Tire & Battery Co., Grand R. 1800 G. R. Merchants Service Bureau, Grand Rapids 3 12.50 Dornbos Hardware, Grand Rapids 1.50 Plous & Co.. Grand Rapids ______ 21.00 Southwest Community Alliance, Grand: Ravids 206.40 RRR a8) ume: agp i pian ued eaieamaminammimaman May 7, 1930 MICHIGAN TRADESMAN 31 Consumers Power Co., Grand Rap. 24.89 Bush & Lane Piano Co., Holland__ 283.44 Van Camp Iron & Hdwe. Co., In- dianapolis 3.44 Westinghouse Elect. Sup. Co., G.R. 68.83 Wyoming Lumber & Fuel Co., G.R. 17.44 Harry Groendyk, Grand Rapids ___ 100.00 Alfred J. Brown Seed Co., G. R. 23.72 Louis Landauer, Grand Rapids -__ 20.21 John Jelsma Hdwe. Co., Grand R. 5.67 A. J. Cron. Grand Rapids ..___.__ -40 Vim Sporting Goods, Chicago __._ 99.72 Miller Candy Co., Grand Rapids __ 3.75 Haverman Bros., Moline ~_-----__- 45.00 Leo Kraus, Grand Rapids —_~----- 35.00 Hooker Glass Co., Kalamazoo __.. 10.00 Maurice Troy, Brooklyn __________ 100.00 John Thede, Grand Rapids ~_--_-_- 600.00 Van Camp Iron & Hardware Co.,. Indianapolis: . ee 381.3 Reliable Tire & Acesssory Co., bWand Rapids 220 252.28 Weil Ramson Co., Grand Rapids —_ 112.71 Cit.zens Industrial Bank, G. R. 3,000.00 April 21. We have to-day received the schedules, reference and adjud:cation in the matter of Harry Newman, Bankrupt No. 4092. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Muskegon, and his occupation is that of a manager of a department store. The schedule shows assets of $837.50 with lia- bilities of $2,769.46. The court has writ- ten for funds and upon receipt of same the first meeting of creditors will be called. note of which will be made here- in. The list of creditor of said bankrupt is as follows: Beerman’s Music House, Muskegon $179.61 Jury-Rowe Co., Lansing _ 125.00 Capital Mortgage & Loan Co., ee 370.00 Muskegon Tire Co., Muskegon __ 28.00 Sam Newman: Detroit; 9 150.00 William Noor, Muskegon —~_______ 250.00 Rees-Sanders Co., Lansing ______ 22.50 Dr. Et A. Wilson, Lansing... _ 17.00 A. Newman, Detroit _...-..3 65.00 Cohen & Barry Coal Co., Lans.ng 25.00 Mrs. Edna Timmer, Muskegon ____ 550.00 Wm. D. Hardy Co., Muskegon __ 58.35 Harold H. Smedley, Muskegon __ 20.00 R. Glenn Dunn, Muskegon _______ 15.00 George H. Shoup, Muskegon 43.00 Muskegon Citizens Loan Co., pe 450.00 On this day also was held the first meeting of creditors in the matter of O. .Vernie Hale, Bankrupt No. 40/6. The bankrupt was present in person and rep- resented by attorneys Eldred & Gemuend. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt sworn and examined without a reporter. The first meeting then adjourned with- oul date, and tie case has been closed and returned to the dstrict court, as a case without assets. April 21. We have to-day received the schedules, reference and adjudication in the matter of Carl L. Adams, Bankrupt No. 4093. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Grand Rapids, and his occupation is that of a salesman. The schedule shows as- sets of $3800 of which $250 is claimed as exempt, w.th liabilities of $12.142.76. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called, note of which will be made herein. April 21. On this day was held the first meeting of creditors in the matter of Jefferson E. Holmes, Bankrupt No. 4080. The bankrupt was present in per- son and not by attorney. No creditors were present or represented. Claims were proved and allowed. No trustee was ap- pointed. The bankrupt was sworn and exam.ned without a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without as- sets. In the matter of Paul De Long, doing business as De Long, doing business as De Long Bros., Bankrupt No. 4060, the sale of assets herein was held April 10. The trustee was present. The auctioneer was present. Several bidders were pres- ent. The stock and furniture and fix- tures of the Jackson street store, of Muskegon, were sold to Sam Sewall, of Detroit, for $1,000. The stock, furniture and fixtures of the North Muskegon store, were sold to Sam Jakont, of Detroit, for $350. The sales were confirmed and the matters adjourned without date. In the matter of Ray Scher, dong business as Ray’s Cut Rate Store, Bank- rupt No. 4040. The sale of assets herein was held April 11. The bankrupt was present. The trustee was present. The official auctioneer was present. The as- sets of the estate, as set forth on the inventory and appraisal were sold to Louis Hepner, of Kalamazoo, for $6,175. The sale was confirmed and the matter adjourned without date. The amount realized from this sale of approximately 166 per cent. of the appraised value. April 22. On this day was held the first meeting of creditors in the matter of Elizabeth E. Wellman, Bankrupt No. 4012. The bankrupt was not present or repre- sented. Creditors were represented by Belcher & Hamlin, attorneys and by G. R. Credit Men’s Association and Cen- tral Adjustment Association. Petitioning creditors were represented by attorney Harold F. Lusk. Claims were considered for voting only and referred to the trus- tee elect to check and report as to cor- rectness. Philip P. Schnoorbach, of Man- istee, was elected trustee, and his bond placed at $1.000. The first: meeting then adjourned without date. In the matter of Irwin Henry Miller, Bankrupt No. 3860, the trustee has here- tofore filed his final report and account, and a final meeting of creditors was held March 31. There were no appearances. The trustee’s final report and account was considered and approved and allow- ed. Claims were proved and allowed. An order was made for the payment of expenses of administration, and for the declaration and payment of a first and final dividend to creditors of 17 per cent. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case has been listed for return to the district court, as a closed case, in due course. April 23. We have to-day received the schedules, reference and adjudication in the matter of Cyril D. Moran, Bankrupt No. 4095. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Muskegon Heights, and his oceupation is that of a railroad employe. The sched- ule shows assets of $475 of which $275 is claimed as exempt, with liabilities of $932.23. The court has written for funds and upon receipt of same the first meet- ing of creditors will be called, note of which will be made herein. April 23. We have to-day received the schedules, reference and adjudication in the matter of Walter Gornisiewiez, Bank- rupt No. 4096. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a meat deaier. The schedule shows assets of $1,835 with liabilities of $3,580.75. The first meeting of creditors will be called, note of which will be made herein. The list of creditors of said bank- rupt is as follows: Cincinnati Butchers Supply Co., Cinemnaith one ea $125.00 Dayton Seale Co., Dayton, Ohio __ 375.00 General Motors Frigidaire Co., Grand Kapids (3a 600.00 Thomasma Bros., Grand Rapids__ 118.94 Vanderbrink & Son, Grand Rapids 94.54 Sam Brice, Grand Rapids ________ D8.06 Arnold Bros., Chicago _ = 446.61 KKhrs Packing Co., Davenport, lowa 498.72 Swift & Co., Grand Rapids ____ 331.03 Morris: & Co. Chicaro 2 | . 192.04 Jewett & Sherman, Milwaukee ___ 39.23 Michigan Bell Tele. Co., Grand R. 17.41 G. R. Paper Co., Grand Rapids __ 36.88 Schust Co., Grand Rapids _____.__ 132.38 Export Products Co., Grand Rapids 7.15 Rauser Co.. Grand Rapids ________ 65.34 Lewis Electric Light Co., G. R. __ 78.18 F. C. Mathews & Co., Grand Rapids 64.44 Anton Sawicki, Grand Rapids ____ 200.00 Al Wendel, Grand Rapids ________ 500.00 April 23. We have to-day received the schedules, reference and adjudication in the matter of Gabriel Snubber Sales & Service Co., Bankrupt No. 4097. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt eoncern is located at Grand Rapids. The schedule shows assets of 1,859.02 with liabilities of $8,870.92. The first meeting of creditors will be called note of same made herein. The list of creditors of said bankrupt is as follows: City of Grand Rapids 97.46 Albert Reynolds, Grand Rapids ___ 300.00 Appleton Electric Co., Chicago ___ 487.33 3axter Laundries, Grand Rapids _ 9.00 A. Cavanagh Co., Kalamazoo__ 115.02 Excelsior Ribbon & Carbon Co., New Yorke 22 1.60 Furniture City Printing Co., G. R. 33.30 Gabriel Snubber Mfg. Co., Cleve- Tan oo 1,810.08 Gem Foundry, Hart... unknown Jefferson Service Sta., Grand Rap. 21.15 Lorraine Corp., Chicago ________ 467.96 Press, Grand Rapids ______ SLO Herald, Grand Rapids 9 132.81 Mich. Bell Tel. Co., Grand Rapids 40.70 Martin Auto Electric Service, G.R. 5.66 Motor Improvements, Inc., Newark 654.05 A. A. Simons & Co., Grand Rapids 3.60 Tripp Broducts Co., Detroit ___.__ 352.60 Miller Tire Service Co., Grand R. 152.89 Van Bochove Lumber Co., Kala. 9.35 Mrs. John Pedden, Grand Rapids 450.00 Mrs. Joseph Renihan, Grand Rap. 1,300.00 Swan Carburator Co., unknown __ 875.00 Bert’s Tire Shop, Grand Rapids__ 8.50 O. J. Arnold & Sons, Grand Rap. 33.36 Alberts Reynolds, Grand Rapids__ 1,500.00 In the matter of Joseph Stanecky, doing business as Bridgman Grocery and Mar- ket, Bankrupt No. 3895, the trustee has heretofore filed his final report and ac- count was considered and approved and allowed. Claims were proved and allow- ed. An order was made for the payment of expenses of administration, a supple- mental first dividend of 5 per cent. and a final dividend of 19.2 per cent. No ob- jections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and returned to the district court in due course. April 28. On this day was held the first meeting of creditors in the matter of Edwin E. White, Bankrupt No. 4071. The bankrupt was present in person and rep- resented by attorney Emil B. Gansser. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined, without a re- porter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Harry E. Morris, Bankrupt No. 4077. The bankrupt was present in person and rep- resented by attorney William J. Gillett. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned to May 8, to determine the value, if any, in cer- tain property. On this day also was held the first meeting of creditors in the matter of John E. Morris, Bankrupt No. 4078. The bankrupt was present in person and rep- resented by attorney William J. Gillett. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined, without a re- porter. The first meeting then adjourned without date, and the case has been clos- ed and returned to the district court as a case without assets. April 28. On this day was held the first meeting of creditors in the matter of Raymond H. Rogers, Bankrupt No. 4081. The bankrupt was present in person and represented by attorneys Dilley & Dilley. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourned without date, and the case has’ been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Clinton C. Thurber, Bankrupt No. 4083. The bankrupt was present in person and represented by attorney Henry C. Hart. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourned without date, and hte case has been closed and returned to the district court, as a case without assets. In the matter of Ray Sweet, Bankrupt No. 4087. The first meeting of creditors has been called for May 15. In the matter of Walter Gornisiewicz, Bankrupt No. 4096 The first meeting of creditors has been called for May 15. In the matter of Gabriel Snubber Sales & Service Co., Bankrupt No. 4097. The first meeting of creditors has been called for May 15. In the matter of Cyril D. Moran, Bank- rupt No. 4095. The funds have been re- ceived and the first meeting of creditors has been called for May 15. In the matter of Galewood Supply Store, a copartnership composed of Frank Zeldam and Kdward J. Thede. Bankrupt No. 4094. The first meeting of creditors has ‘been called for May 15. April 28.. On this day was held the first meeting of creditors in the matter of Otis R. Conaway, Bankrupt No. 4074. The bankrupt was present in person and represented by attorneys Corwin, Nor- eross & Cook. Creditors were represent- ed by attorneys Jay F. McMullen. Claims were filed only. Shirley C. De Groot, of Grand Rapids, was appointed trustee, and his bond placed at $100. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourned without date. On this day also was held the adjourned first meeting of creditors in the matter of Milo Myers, Bankrupt No. 4069. The bankrupt was not present or represented. No creditors were present or represented. Claims were proved and allowed. No trustee was appointed. The matter then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. April 29. On this day was held the first meeting of creditors in the matter of Ralph G. Marshall, Bankrupt No. 4085. The bankrupt was present in person and represented by attorney John J. McKen- na. No creditors were present or repre- sented. No claims were proved and al- lowed. No trustee was appointed. The bankrupt was sworn and examined with- out a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, aS a case without assets. ——_- oe Many an improvement cost nothing but a little thought. Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich Phone Federal 1944. Can I Afford To Be Honest?—Mer- chandising Miscellany. (Continued from page 20) friend; “but it takes just as long to sell a loaf of bread as it does a bottle of vanilla, a package of spice or a pound of advertised coffee.” O, but such is surely not the case! Bread is never sold; it is bought. The customer asks for what she wants and There is no cost whatever The bottle of vanilla is there any item in the store that is There is turn, the brand. of selling. say, more expensive or risky? heavy investment, slow great liability to damage, high capital invest- ment, and generally a lot of sale effort to get rid of any except the staple kinds of low value and small size. The truth is, we are beginning to this which so long has puzzled merchants. know something about factor Department stores have led the van long have known more exactly what margin belongs on certain items and and why than any other class of mer- chants. But the grocer can take a_ helpful hint from department and chain store folks in that he can seek out every line and item which happens to hold the valuable attributes of rapid turn and wide margin: Perishables, prunes and unbranded coffee are in this class. While we brought out, let us not forget that we study the questions always earn money when we sell wide margined, frequently moving items. Paul Findlay. AoE Sheep Dip. Laws. ‘Tobacco, 8 ib.; oi! tar, 114 pt.; soda ash, 10 Ib.: soft soap, 2 Ib.; water, 25 gal. Texas. Tobacco, 65 1b; sulphur 15 Ib: fye, 6 Ib.: water, 200 Ib. the water, Steep tobacco in express, then add balance of ingredients. Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. For Sale—National cash register; one drawer, four departments, electric, ma- hogany. Nearly new. Will = sacrifice. Bight-foot refrigerator floor case, double glass. Stimpson computing scale, 100 pound capacity. J. C. Long, Mufr, Mich. 286 __ For Lease—Large store, fine location for dry goods business. M-78 goes through town. Mrs. C. H. Waterman, Athens, Mich. ; ane 284 if you are interested in buying a busi- ness anywhere in the United States or Canada, write for our monthly bulletin. UNITED BUSINESS BROKERS, 2365 Ist National Bank Bidg.. Detroit, Mich. 157 _ For Sale — Solid oak tables, desks chairs and other office equipment. Used only a few months in office of a local broker. Cheap for cash. On display at our office. Tradesman Company. I OFFER CASH! For Retail Stores—Stocks— Leases—all or Part. Telegraph—Write—Telephone L. LEVINSOHN Saginaw, Mich. BC) te Ch arr Established 1909 32 MICHIGAN TRADESMAN May 7, 1930 Chain Store Notes. (Continued from page 1) of business, but I want legislation which will keep everybody in business. I want legislation that will preserve individual initiative, that will uphold and protect com- munity life, that will compel every character of business to pay its just proportion of taxes to the Government which gives it pro- tection, that will check the monopolistic growth of every character of business, and which will prevent greed and avarice from destroying the very founda- tions of freedom. Any business which will conduct itself under this character of legislation will be welcomed to our State. The one thing which has dis- tinguished America from all other nations and made it the greatest Government the sun kisses in its course is that a rail-splitter might become President of the United States. The door of opportunity, through which Abraham Lincoln walked from his rude log cabin in Kentucky to the White House on the Potomac, must be kept open to the boys and girls of this country who are to become its future business men and women. Here is a boy who is ambitious to become a druggist, a groceryman, a dry goods man, another wants to become a banker and another desires to be a commercial trav- eler. Time was when all these avenues of business were wide open to the boys of our State, but what chance has your boy and my boy to-day in any of these lines of business? The chain stores with their absentee ownership and foreign control are rapidly getting control of all retail distributing and the most that a Michigan boy can expect to-day is a manager's job paying from $25 to $35 per week, restricted by iron-clad rules which, in many instances, prevent him from owning a home. Every commercial avenue al- most has been invaded and every business opportunity has been seized by the chain store system. Honest ambition, which was once the ladder upon which every boy desired to climb, is about to be destroyed, and the torch which brightened his pathway to the very pinnacle of commercial achievement in this country is flickering and about to be smoth- ered out. I am opposed to such commercial tyranny. I stand for legislation that will keep the door of opportunity wide open to the boys and girls in every line of en- deavor, that will preserve their ambition and make it burn bright- er and brighter in their hearts as the years come and go. 9 Rerorted By a Traveling Sales- man. Marquette, May 5—In calling on a grocer friend of mine recent- ly he related a very interesting case to me that | believe will be an interesting story for the Tradesman. A Mr. —, Superior, Wis., who has been in the gro- cery business some thirty years, an old settler and one of the fin- est type of old gentlemen you would care to meet, was on the verge of having to close his store because of competition with a National Tea store located next to his place. The last couple years had aged him noticeably. Lately his shelves were becoming barer each day and his finances so low that he was almost ready to lock up his place and he and his wife go to the poorhouse. After closing hours Thursday, March 27,:1930, the Independent Merchants and Grocers Associa- tion, some twenty-five of them, organized from their own stores a complete stock of merchandise, unbeknown to him, got the key to the store from his wife, went in, cleaned and scrubbed it, decorat- ed shelves and windows most wonderfully. They found he had no change in his cash register, so they collected about $30 in change and put it in his till and left him a note, “Wishing you best of success,” signed ‘“‘Inde- pendent Grocers.’’ All merchan- dise was donated by his compe- titors and not from manufacturers and above all not a grain of salt from a chain store. The next day he came down to his store and was afraid to go in, thinking his lease had expired and someone else had taken it over. He broke down and cried when he found out the truth. Fri- day, the 28th, was the biggest day he ever had during his life in busi- ness. Neighboring merchants sent some of their own customers over to have them buy at least some items from him. If you would insert this story in your magazine, the independ- ent grocers and myself would surely appreciate it very much. ————— Late News From the Metropolis of Michigan. Fred Kerr, vice-president of the Mc- Connell-Kerr Co., 350 East Jefferson avenue, Detroit, died suddenly last Thursday, following a heart attack while on his way home from the office. Mr. Kerr was well known throughout the State and in Grand Rapids, where for a number of years he was associat- ed with the Charles Trankla Co., as department manager and buyer. Ten years ago he came to Detroit to ac- cept a similar position with Burnham, Stoepel & \Co., and remained with that house until the liquidation of the dry goods departments about three years ago. With Bert McConnell he then founded the McConnell-Kerr Co., specializing in linen products. The business proved successful from the start and the firm became firmly estab- lished with the trade, largely through its reputation for integrity and the per- sonality of the founders. Mr. Kerr’s loss will be keenly felt by the Mc- Connell-Kerr Co. and the host of friends he leaves both in business and social circles. He was born in Kin- cardine, Ontario, August, 1879. Sur- viving is his widow, Elizabeth; two brothers, Robert Kerr, of Kincardine, and James Kerr, of Williamsport, Pa., and three sisters, Mrs. Fanning, of Kincardine, Mrs. J. Sellers and Miss Lillian Kerr, both of Toronto. Appointment of Ralph H D.ouglass as director of advertising and sales promotion, succeeding W. S. Race, re- signed, is announced by President Louis Ruthenburg, Copeland Products, Inc., Mt. Clemens, manufacturers of electric refrigeration. Douglass for- merly was advertising manager of Kelvinator Corporation, and in charge of advertising and promotion at the Detroit College of Law and the De- troit Institute of Technology. A 2,700 mile air cruise around the Great Lakes, starting and ending at Detroit, will be sponsored by the De- troit Flying Club next August. The tour will be limited to ‘flying boats, amphibians and seaplanes and is in- tended to demonstrate the possibilities of air-water craft in the Great Lakes region. Appointment of Roderick P. Fraser, formerly vice-president Peoples Wayne County Bank, to be vice-president of the First National Bank and in con- trol of the combined Foreign Depart- ments, was announced last week. The Rex Products & Manufacturing Co., 451 Larned street West, has sold all its patent rights and business of the Pamco cleaner to the American Chemi- cal Paint Co., of Amber, Pa. The Rex Products Co. retain the other two divi- sions of its business, the distribution of household cleaning powder and the sale of industrial cleaning compound used for cleaning small metal parts. Detroit business men have good rea- son to be elated at the re-election of Frederick J. Haynes, president of Du- rant Motors and Past President of the Detroit Board of Commerce to the Di- rectorate of the Chamber of Commerce of the United States. In that post Mr. Haynes represents the business inter- ests of the Fifth Election District which comprises the states of Michi- gan, Indiana, Ohio and Kentucky. At the annual election, which was held in Washington last week. Mr. Haynes led the ticket. He received 443 votes as compared with 80 for the opposi- tion. He will serve for the ensuing two years. Several new members were elected at a meeting of the Michigan Shoe Travelers’ Association, held in Detroit. The meeting, called to order by Presi- dent George Gorman, also took under consideration plans for the entertain- ment of all those attending the Nation- al Shoe Retailers’ Association con- vention which is ‘to be held in that city early next January. National Vice- President Joseph Kalisky, the guest of honor, urged that every effort be made to enlist in this activity every travel- ing salesman carrying shoes or acces- sories and a campaign to make this effective is now being directed by State President Gorman and_ Secretary- Treasurer C. ‘R. Drummond. Mem- bers of the retail trade have joined hands with the travelers and the two groups will work together to make the coming National convention the best in its history. President Elwin Pond, of the Michigan Shoe Retailers’ As- sociation, has been in touch with President George Gorman of the 'trav- eling men’s association, and the two will leave no stone unturned in their efforts to interest the entire member- ship of both associations. John D. Biggers, for the last four years closely associated with the Graham interests both here and abroad left last week for Toledo to assume his duties as president of the recently merged Libbey-Owens-Ford Glass Co. Mr. Biggers is internationally known in both glass and automotive industries, his first connection with the former having begun in 1914. He was vice- president and general sales manager of the Owens Bottle Co., of Toledo, in 1926, a position which he resigned to become identified with the Graham brothers. Later, as vice-president of the Graham Brothers Corp. in New York City, and also as a director of the Libbey-Owens Glass ‘Co. he was intimately associated with the Graham interests in the glass manufacturing field. Mr. Biggers was elected to his new office two weeks ago when the merger of the Libbey-Owens Glass Co. with the Edward Ford Plate Glass Co. was formally approved by directors of the former company. At the same meeting, James C. Blair, of Toledo, was elected chairman of the board. —____-+-«- Field For New Uses Always Open. We are teminded by the death of Steven T. Mather of his part in the promotion of the sales of borax by one of the large borax producers of his day. This he did by dramatizing it and the twenty-mule teams hauling the ‘borax across the burning sands of the Death Valley were _ indelibly stamped on the minds of the public through skilfully conceived and execu- ted advertising campaigns. This meth- od contrasts with one used recently when great quantities of borax were made available as a by-product from the potash of the alkaline lakes of Southern Calitornia. In this Jatter case large sums were spent on research for the purpose of discovering rew uses for borax. When it was found that it could be used in the manufacture of glass, additional sums were spent to develop the tech- nique. Now great quantities of borax are used in the making of cast glass, particularly in the manufacture of milk bottles. This marks the difference be- tween the old way and the new. An old use may be_ temporarily stimulated 5: publicity, but there is always a maximum. The field for new uses is alweys open and makes for permanent advance. —_>->____ Seven New Readers of the Tradesman. The following new subscribers have been received during the past week: Hub Grocer Co., Jackson. Balkan Grocery, Jackson. Hotel Hayes Co., Jackson. L. A. Pixley, Leslie. M. E. Magel, Milwaukee, Wis. W. H. Charles, Mancelona. Rev. Henry Beets, Grand Rapids. recent: hi a) * é 3 a % a & eGR FO ahi arenes tie ‘ae 4 CN A ¥ cy Y Heh 104 Turnovers a Year 3 k LARGER PROFITS a CHASE & SANBORN’S Seal Brand DATED Coffee The Standard of Quality for over 65 Years A new merchandising plan of DATED containers en- suring absolute freshness, backed by a big advertising campaign, is creating an unprecedented demand for this quality coffee. The same distribution system that for years has brought fresh Yeast to you ensures you of two deliveries a week making possible 104 turnovers a year, small stocks, and larger profits. Get your share of this business and profits. Ask your Standard Brands man for details. STANDARD BRANDS INCORPORATED Distributors of Chase & Sanborn’s Seal Brand Dated Coffee. ASTERPIECES g ne BAKER'S ART con 7m a OS Fai en at ul ¥ <> rela ~ Se vr eS or rearye anion Always Sell LILY WHITE FLOUR “‘The Flour the best cooks use.”’ Also our high quality specialties Rowena Yes Ma'am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. A Crisis— and no Telephone! This man’s wife was ill. One night she took a sudden turn for the worse, and medical attention was needed im- mediately. He had to leave her, and run to a neighbor’s to use the tele- phone—and the delay was serious. Perhaps you do not realize the Safety, the Comfort and Convenience the telephone affords. It is an everyday necessity. MICHIGAN BELL TELEPHONE Co. We are now making reservations for April eggs for storage. Come in and see us for rates. ee ABE SCHEFMAN & CO. COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS i] THE AVUMEOGNGHROQOUOROGOROOGHRUQUCOTOCQEGQEOCRCUGERORGGCRCREQCEUEREE CREA TEGCEEEOUAEREEETEEOREUGOCREOROOEEE GOODNESS STRENGTH ECONOMY THE MILL MUTUALS Lansing AGENCY Michigan Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGAN'S LARGEST MUTUAL) AND ASSOCIATED COMPANIES Combined Assets of Group $45,267,808.24 20% to 40% Savings Made Since Organization FIRE INSURANCE — ALL BRANCHES Tornado—Automobile—Plate Glass in the milling It takes careful milling, as well as good oats, to give uniformly high quality to rolled oats. Our exclusive process assures your customer a sweet, flaky dish of oats entirely free from the usual mush taste. Purity Oats and Chest-O-Silver are the best buys for the inde- pendent grocer that are on the market today. Our sales policy is rigid. We sell to no chain stores or desk jobbers. Our guarantee backing every package is your weapon against indiscriminate selling. PURITY OATS COMPANY KEOKUK, IOWA Why Sacnifice Profits? It is not necessary when you stock and sell well-known merchandise on which the price has been established through years of consistent advertising. In showing the price plainly on the package and in advertising Baking Powder Same price for over 38 years 25) ans 25 (more than a pound and a half for a quarter) we have established the price—created a demand and insured your profits. You can guarantee every can to give perfect satisfaction and agree to refund the full purchase price in which we will protect you. Millions of Pounds Used by Our : Government