™ eA CSN 1 DIZ SRC S@ GK Oe BS = aR a Vay SF A mn SMEG ie OME OE row CTE Wes Saag eee ep PUBLISHED WEEKLY “(ew Oe MAN COMPANY, PUBLISHERSR2 SOS SEROLOGY AS Forty-seventh Year GRAND RAPIDS, WEDNESDAY, MAY 14, 1930 i me Number 2434 TPOTROTO OTRO TOTTOTIN PTO BOTS TUTTOTTOTEOTOMTO ACALCA | There are two kinds of success. One is of the very rare kind that comes to the man who has the power to do what no one else has the power to do. That is genius. Only a very limited amount of the success of life comes to persons possessing genius. The average man who wins what we call a great success is not a genius. He isa man who has merely ordinary qualities, but who has developed them to a more than ordinary degree. Theodore Roosevelt. LIFE A little sun, a little rain, A little loss, a little gain, A little joy, a little strife, And this is Life. A little work, a little play, Some kind deed done each passing day A few good-byes, a setting sun, And Life is done. > Always Sell LILY WHITE FLOUR “‘The Flour the best cooks use.”’ Also our high quality specialties Rowena Yes Ma'am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. “Telephone, heme = (////) 29 \) 0S A ‘ wg i HU tii NCONVENIENT, isn’t it, to leave your housework in the midst of some important bit of cleaning, in order to answer the telephone at your neighbor’s. It is inconvenient for your neighbor, too. A telephone is a Comfort, and a Con- venience—and it is a Safeguard in case of emergency. It costs less than many of our smaller luxuries and really is a | . ae | necessity of modern living. { | MICHIGAN BELL TELEPHONE CO. We are now making reservations for April eggs for storage. Come in and see us for rates. ee ABE SCHEFMAN & CO. COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS Ads like these... are selling COFFEE ae that pe a TRA DITION ty RARE FLAVOR scence awe eg ee EROM, TROPIC HEIGHTS \ 14 large roto ads have already ap- peared in Michigan Sunday papers since the first of the year. There are just as many to come — A creat sales opportunity for every erocer in Michigan. You will find it pays to feature and display — beech-Nut Coffee RARE FLAVOR FROM TROPIC HEIGHTS F j 4 , I ca eel ee Sesser se al Bee! eee ' ~ gS a siete a ADESMAN -Forty-seventh Year MICHIGAN TRADESMAN E. A. Stowe, Editor ‘PUBLISHED WEEKLY by Tradesman Company, .from its office the Barnhart Building, Grand Rapids. ;UNLIKE ANY OTHER PAPER. Frank, free and fearless for-the good that we can do. Each issue com- ‘plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, Mf paid strictiy in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cente zach. Extra copies of current issues, 10 cents; issues a nonth or more old, 15 cents; issues a year or more ald, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand ‘Rapids as second class matter under Act of March 3, 1879. ‘JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. !- > Chain Store Notes. — i ‘Always keep one window for the exclusive display of bottled fancies and other high. grade ‘specialties that carry a good mar- gin of profit,” said James Edkin, proprietor of Edkin’s Market, ‘Pompton, Lakes, N. J. ‘‘While ‘the chains push staples as leaders, ‘the independent can often steal a “march on them by window dis- playing fancies. If'a specialty is well arranged in a window it has ‘appetite appeal, and many people wil! make impulse purchases. ‘Del- icatessen stores get top prices for specialties because the proprie- tor's windows display them at all times attractively. The grocer ‘should fol ow suit with the spe- cialties, contending that a food ‘merchant can build up a very sat- - ‘isfactory trade in this merchan- dise by stocking Jerusalem arti- chokes, Chinese cabbage, endive, broccoli, persimmons, avocados and such products in accordance with neighborhood demands. Every grocer handles fruit “and vegetable staples, such as oranges and potatoes, but few handle the specialties in green goods and fruit, and the independent can- build up a profitable trade in this line, particularly against chain store competition. Fruit and vegetable specialties should be sold on a rotation basis and not stocked continually like staples, he believes. People do not buy these specialties every day. Carry one specialty to-day, another to-morrow and so on un- til you have exhausted your list, then start over again. Also tell customers someth'ng about them. You may. se'l-spinach without comment but a customer who has never tried Jeru-alem ‘artichokes will first want to know something rbout this edible before buying it; how to cook it and what it tastes like... _. The average home-maker, Mr. Edkins thinks, is less anxious to try a new vegetable than she is to try on a new hat, but if you tell a customer that Jerusalem arti- choke is a species of North Amer- ican sunflower tuber, which has a nutlike flavor and may be cream- .ed,. boiled, peeled and seasoned to taste, a woman's curiosity gets the better of her and she often buys. » Edkin’s market does a good business in fruits and vegetables and Mr. Edkin says, “Profits in “green! goods and fruit depend more upon the. buying than the selling end. With dry groceries, it is usua'ly good business to buy in large quantities to get lower prices per unit, but with fruits and vegetables the grocer should buy just what he needs to meet trade requirements and no more regard- less of how big a bargain is of- fered him.. “It is foolish to buy a crate of strawberries in January when your potential sales output is but two boxes a day. If possible, try to ‘run this department so that you do not carry over from day to dav or week to week. It is no business sin to be out of stock in this department if careful buying enables you to keep spoilage loss- es at a minimum. —_+++___ Excellent Example of Penney Bunk. . J. C. Penney, chain store ty- coon, capable publicity-getter and after-dinner speaker, is doing as much, if not more, for the con- tinued existence of the chain sys- tem than any other one person in the monopolistic chains. Penney recently. addressed a convention of district managers at St. Louis. The great, great Bab- bitt organization, Kiwanis, housed the chain store speaker. The title of his text was “The Difference Between the Independent and the Chain Store.” Like the flouted di-course of this same tycoon in the Saturday Evening Post a few months ago, Penney breezed_ through his speech in a manner that must have caused his listening Babbitts to rise and cheer with their usually puerile gusto. Penney’s chief statement was that the independents and_ the chains are-.not opposed. in their aim>. Now if the: ordinary person —all Babbitts, including Kiwa- nians—believes such ballyrot then this writer sees but little hope for the country. Penney refers to the present problems of merchandising as “‘so-called,”’ intimating that they are non-existent. No one should speak about this matter, Penney contended, unless that one _ has had experience as a retailer. Does tycoon Penney still hold that all the public can always be fooled? Does this association be- come incapable of judging hon- esty in merchandising because we are not all active retailers? Can Penney’s contention hold water when we have shown beyond any question of doubt that goods pur- chased in the Penney stores are inferior in quality to those pur- chased in an independent store— and for the same price? Does Penney still imagine that the pub- lic will forever remain blind to chain store misrepresentations in advertising ? Penney’s statement that the in- dependent and the chain store are not radically opposed is bun- combe of the first water.. The chain store, except where honest, unscrupulous manufacturers in- sist, buy lower grade merchandise than the independent who sells the advertised products without any “just as good”’ lines. Penney is a very careful speak- er. He makes few statements worthy of life, few worthy of the man who has guided the Penney system into the colossal octopus it is at this time. But he is popular with a!l Babbitts, silly nitwits who believe speeches contradicting pertinent facts give them a saving through the media of the chain store. eg Home Brew Equipment Banned By Highest Court. The Federal Supreme Court holds that persons who sell barrels, bottles, corks and labels are subject to prose- cution under the prohibition law, when the articles are offered in such a way as purposely to attract purchasérs who intend to manufacture liquor illegally. intoxicating The opinion, delivered by Justice Holmes, decided a case from Pitts- burgh, brought by Ike Donovitz. No dissent was announced. Meeting the contention that the con- tainers taken in the case were not ac- tually used in ‘the manufacture of liquor, the Court said the word “man- ufacture,’ as used in the prohibition law, was not to be taken in the strict- est and most exact sense. “We are of opinion that the word may be used in a looser way,” said the opinion, “and that if the empty con- tainers and other objects seized were offered for sale in such a mode as pur- posely to attract purchasers who want- Number 2434 ed them for the unlawful manufacture, as we interpret the word, they were designed for that manufactuye and could be seized.” The decision is expected to give the Government a powerful weapon in sup- pressing the manufacture of home brew. The decision apparently gives the Government power to invade the thou- sands of stores throughout the coun- try selling kegs, bottles, bottle tops, bottling machines, corks, and other ar- ticles for manufacture, and confiscate their entire stock. The case marks a new victory for the Government in its legal battle to establish a broad scope for the eigh- teenth amendment and the Volstead act. This would also apply, no doubt, to the sale of malt extracts, grapes or even sugar. —_»~+—__ Congress Should Buy It. Revival of agitation for the purchase of Mount Vernon by the Federal Gov- ernment reminds the public generally that has long presumed that it was National property. No doubt there are many who are learning now for the first time that the beautiful estate of the first president is the property of he Mount Vernon Ladies’ association. It is a jar to visitors to Washington —virtually all of whom take the ex- cursion down the Potomac to Mount Vernon—that they must pay a fee to visit this National shrine. And it is a bitter disappointment to thousands of tourists yearly to find at the end of their journey that the fine old colonial mansion is closed to visitors on Sun- day. To say that Congress should have provided the money for Federal ac- quisition of the property long ago does not detract from the credit and appre- ciation that are due the association which is preserving it until such a time as Congress may act for its purchase. When and if Mount Vernon be- comes Federal property, the first ad- dition Congress should make is the erection of a tablet or other memorial commemorating the part played by Ann Pamela Cunningham in the pres- ervation and restoration of the home of George Washington. Eighty years ago, learning from her mother that the house was falling into ruin, she sought Government and state aid and failing in that founded in 1853 the Mount Vernon Ladies’ association, which raised the funds necessary for its purchase and restoration. It was she who obtained from both com- manders in the civil war promises that the property would not be harmed and won $7,000 indemnity from the Gov- ernment in 1869 because the home was closed during the war. IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Riverdale, May 8—We have been reading your Michigan Tradesman for some time and have been especially interested in your department, the Realm of ‘Rascality. At present we have a problem of our own in this line and would be pleased to have your opinion on it. On July 30, 1929, one of our men hauled freight from the depot. Along with the shipment was a crate con- taining three child’s cribs and pads for same. He did not recognize these as unordered goods and_ signed the freight bill and ‘brought the goods to our warehouse. Two davs later we received an in- voice from the Folding Furniture Works, Stevens Point, Wisconsin. We immediately wrote them, explaining that we did not handle merchandise of this kind and that it was at their dis- posal in our warehouse. We did not receive any answer to this letter. Again in about three months we re- ceived a statement of the invoice and we acain wrote them, repeating that we did not want the merchandise and that upon receipt of their check for $1 covering storage, etc., the merchan- dise was at their disposal. We never received any answer to this letter. Several days ago we again received a statement of the account and we wrote them again along the same line, with exception of raising the price of storage. We received the enclosed letter from them and would like to know if we are, as they say, liable for this account. We would appreciate having your opinion on the above. R. E. Moblo & Co. The two letters sent by the Wis- consin shipper are as follows: Stevens Point, Wis., April 9—In the matter of your reference to the one crate of children’s cribs you have on hand which you claim you have net ordered and know nothing about, etc., it would seem that you simply are un- reasonable and wish to be arbitrary and nothing more and we therefore will be somewhat more outspoken in the matter than ordinarily, being that you are making complaint many months after you have received the shipment. Now let it be known that we have written you before we have ever made the shipment. Again when we have made shipment we sent you an in- voice; also bill of lading covering the same, which you have received, as up- on arrival of the shipment you have signed an acceptance receipt and ac- cordingly you have received the ship- ment. Signing an acceptance receipt and receiving the shipment of course means a binding understanding. Now what have you to say? In connection we might as: well tell you a little story. A certain manufac- turer had on hand a stray shipment of a carload of merchandise. They have written a concern a proposal letter, a proposition on which they had wished that they accept the shipment. With- out an order they have directed the shipment to this party. Upon arrival this concern received and hauled away the shipment to their respective place of business. At the same time they have signed an acceptance receipt to the railroad company. Later on this concern asked for disposition of the merchandise, claiming they had not ordered. The matter had gone into court, with results in favor of the ship- per, for the reason that this concern must have received the proposal letter. Otherwise, upon arrival of the ship- ment they would have unclaimed—re- fused or simply ignored the same in- stead of accepting and hauling away the shipment and signing an accept- MICHIGAN ance receipt to the railroad company. Now that is plain enough, isn’t it? Now, that is the whole thing in sub- stance. We have every reason to be- lieve that your complaint is due to unsatisfactory business conditions. However, as time goes along business will be better and later on will be good and there is no question but what you will dispose of the cribs and undoubt- edly will want more of them and hence to our mutual benefit. Under the cir- cumstances we wish to be considerate as it is not our intention to crowd you for payment. We therefore will allow a reasonable time for payment, and from time to time as necessary, pro- viding of course if you appreciate the same. We have fully explained to you our position in the matter and should you now return anv part of the shipment the same, of course, will remain at your risk and disposal. Do not blame us for our attitude as under the circum- stances we know vou would be no bet- ter. Check un on the shipment ac- cording to enclosed copy of invoice and price lists with illustrations of the cribs, which we know that you will dispose of at the low price. Folding Furniture Works, Ine. Stevens Point, April 16—In our last letter to you we have fully explained to you our position in the matter and we will not deviate one bit therefrom. While wrangling about this matter, if you only display the cribs you will dispose of them and to our mutual benefit, as that would mean additional profit to you. It is a sure thing that while you have them placed in a crate nobody will ask for them. We know our cribs are in demand when displayed and there is no question but what you will dispose of them and undoubtedly will want more of them as it will be to your interest, but of course hereafter we will not fill any of vour orders un- less you treat us right in this matter. You must understand that our cribs are sold at on amazingly low price and our profit ic practically marginless and which you can display on your floor with a reasonable profit for yourself at a price within the reach of all. We are not crowding you for pay- ment, so why not display the cribs and convince yourself. Business, with the coming spring will be better, and later on will be good, so be prepared. Folding Furniture Works, Inc. On receipt of the above the Realm wrote the Wisconsin concern as follows: R. E. Boblo & Co. of Riverdale, have referred your matter to us for adjust- ment. We advised them that you have no legal claim against them and that your letters of April 9 and 16 are based on false premises, which have no founda- tion in law of equity. You may, therefore, instruct Moblo & Co. to return your goods and send them such sum for storage and cartage as they may specify. You may send me a copy of the letter you write them. Failure to comply with this request will result in the publication (and de- nunciation) of your letters in our Realm of Rascality. To Moblo & Co. the Realm sent the following letter: Enclosed herewith find copy of let- ter I have this day sent your Wiscon- sin correspondents. Pay no attention to the matter ex- cept to write them that if the remit- tance you request at their hands is not received by you within three days you will sell the goods at public sale to cover the trouble they have made you and the costs vou have incurred be- cause of their illegal action. — ++ >___ W. O. Jolly, proprietor of the South End Market and Grocery at Hillsdale, renews his subscription to the Trades- man and says he enjoys it very much. TRADESMAN May 14, 1930 Pure spices from all parts of the spice growing world are constantly being as- sembled and are always ready for distribution from our warehouse. L&C and Quaker brands, sold in beautiful handy tin packages, are guaranteed to be absolutely pure and they have the confidence of the most exacting house wife. We are prepared to fur- nish the trade with their season’s requirements. L &C and Quaker brands also sold in bulk. LEE & CADY me crac tn emi seesiat masa sangeet 2 eee aa encungpenvicipantn May 14, 1930 MICHIGAN TRADESMAN Child Labor Not To Be Exploited By Chains. The attempt on the part of the At- lantic & Pacific Tea Co. and_ the Kroger Grocery and Baking Co. to secure cheap help in Michigan has been defeated by the refusal of State Labor Commissioner Eugene J. Brock to issue the necessary permits. The refusal of the Michigan labor depart- ment to comply with the requests of ihe two chain store systems will pre- vent the exploitation of something like 2,500 minor children in the State. His letter to the Kroger Co. reads as fol- lows: “The Department of Labor and In- dustry has now before it your request ior a ruling to permit the employment cf minors in the stores throughout the State of Michigan operated by the Kroger Grocery and Baking Co. “The records of this Department in- dicate that your company has been 1: violation of the labor law 25 times. Deputy inspectors issued 15 orders against your concern to secure school permits for minors employed; 4 orders were issued against the practice of working females for more than 10 hours per day or 54 hours per week; 5 orders were issued against the prac- tice of employing minors for more than 10 hours per day or 54 hours per wcek. There was also a prosecution ii which your company was found guilty by the court of violating the labor law of this State and was con- victed of employing a boy 12 years old. This conviction was secured after re- peated warnings by the deputy in- spector. “In the enactment of Act 285 of the Public Acts of 1909, commonly known as the labor law, it was the obvious intent of the legislators to protect females and minors in commerce and industry against excessive hours of employment by limiting the number of hours for them so as not to exceed 54 hours in any one week nor more than 10 hours in any one day. “Further evidence of the legislative intent is expressed in Section 11 of Act 285 by providing that the Depart- ment of Labor and Industry shall ap- prove only occupations for minors as are not unduly hazardous nor detri- mental to health or morals. “In its privilege to employ minors in the stores of the Kroger Grocery and Baking Co., of this State, the com- pany has failed in its obligation to ob- serve the responsibilities placed upon ii by the law. In spite of repeated warnings and convictions in court, vio- lations continued. Therefore, this De- partment rules that the employment of minors in establishments where they are exposed to hours of employment in excess of the legal limit is consider- ed unhealthful and your request for a ruling to permit the employment of minors is hereby denied.” A similar letter was sent to the Great Atlantic & Pacific Tea Co., the only difference being in the number of violations charged against that com- pany. Nineteen orders were issued by deputy inspectors against the company to secure school permits for minors employed; 7 orders were issued against the practice of working females for more than 10 hours per day or 54 hours per week; 4 orders were issued against the practice of employing minors for more than 10 hours per day or 54 hours per week. This failure on the part of the chain stores will mean that the labor ex- venses of the chains in Michigan will he greatly increased, as there would be possibly a saving of $5 per week per employe in employing minors. How much this saving would amount te can be seen if the A. & P. could make a saving of $5 per week in each of its 15,000 stores. It would amount to $75,000 per week, or $3,900,000 a yeur, —->—___ When On Your Way, See Onaway. Onaway, May 13—In addition to the regular branches of subjects taught in the Onaway schools, L. B. Karr, in- structor in agriculture, is producing re- sults along practical lines. Seldom do we see teachers take their classes out into the streets, alleys and vacant lots and make such a cleaning up as does Mr. Karr. A survey of State street shows where unsightly places have been beautified by leveling and pulling weeds. Unused lots have been plant- ed to shrubbery and flowers. The transformation is a sight to see. Is not this education of the right sort? Already is the younger generation be- coming imbued with more civic pride and community spirit. Giving a child something to do with a proper leader- ship seems to encourage him in_ his work and is far better as to results than prescribing by lesson or in book form. The boy who heretofore had a tendency to destroy now seems to take pride in making improvements. His reward will come when he reaches manhood and looks back a few years and reviews his work. Our register this week shows Mar- tin Wallkes and J. H. Byrnes, of Grand Rapids, J. Dykema, Jr., of Holland, F. L. Clark, of Alma, formerly connected with the Lobdell Emery Manufactur- ing Co., for a good many years. Floyd has property interests in and about Onaway and never loses an opportun- ity to drop in and give the town the “once over.” If Clayton Smith, commercial in- structor at Onaway high, doesn’t cease displaying such catches of speck- led trout as he had on exhibition last Saturday he will set the whole com- munity wild. Clate says it’s no trick at all. It is all in the way you make the cast. Hardly a day passes but someone re- ports seeing a number of deer. They appear to be getting more numerous and seem to enjoy having so many admirers. Yesterday a man reported seeing a large bear in the road with her .cub. Harmless? Absolutely. Sauire Signal. 2. To Broaden Better Lamp Lines. A wider choice of styles and designs will be available this Fall in the lowest price ranges of better-grade house lamps, according to selling agents. Manufacturers are now assembling their lines for the new season and will have them ready for the inspection of buyers after the first of:the month. So far this year, the demand for lamps in price ranges above $10 has been spotty and the general volume of sales has fallen well below that of last year. Colonial and Old English types will be stressed again in the coming season. ——_2-->___ Nashville—Frank Caley is redecorat- ing his grocery store and adding to his stock. Your Family HEN you have made your insurance appli- cation and paid your premiums it may be natural to feel that you have protected your family. This however, may be but half your duty. The other half is to arrange for the pro- tection of the proceeds of your insurance. You can assure the wise financial administra- tion of your insurance proceeds and at the same time direct how and what amounts should be paid out by creating an insurance trust. One of the great advantages of a life insurance trust in addition to the protection it affords is its flexibility. You can arrange for practically any method of disbursement of the proceeds to meet the particular requirements of your family. We shall be glad to explain the insurance trust plan to you. THE MICHIGAN TRUST co. GRAND RAPIDS FIRST TRUST COMPANY IN MICHIGAN pb? 4 MOVEMENTS OF MERCHANTS. , ot. John’s—Arthur Doty, formerly manager of Burk’s meat department, has entered the employ of Rose & Vail. : Paw Paw—The Allegan Produce and Packing Co., a corporation grow- ing out of the R. Markle & Sons Co., has been organized and will begin op- eration shortly.” Detroit—The Guardian Trust Co. has been elected trustee in involuntary bankruptcy proceedings against Harry 3auer, retail women’s. wear, 35 West Grand River avenue. | Kalamazoo—Hycoop Bros., formerly engaged in the auto accessories busi- ness, have opened Hycoop Bros. Music Shop at 408 South Burdick street, feat- uring home and car radios. Traverse City—A. G. Canada, for- merly engaged in the ice cream, etc., business at Harbor Springs, has op- ened ‘the Canada Ice Cream & Sand- wich Shoppe in the Penney block. 3attle Creek—Grocers Incorporated, 147 Post avenue, has been organized to deal in groceries, etc., with an au- thorized capital stock of 1,000 shares at $10 a share, $1,000 being subscribed and paid in in cash. Ionia—A. E. Moore has sold a half interest in the Ionia Bakery, 435 West Main street, to Elias: Cole, formerly connected with the Allegan Baking Co., of Allegan. The business will be continued under the same style. Detroit—Harry Bauman, receiver, has been elected trustee in involuntary bankruptcy proceedings against Wiener & Bookstein, retail furniture dealers at 4635 Michigan avenue. Sale of stock for $500 has been confirmed by the court. Detroit—Sonny Boy Bakeries, Inc., 5422 East Six Mile Road, has been incorporated to do baking and sell the product at wholesale and retail with an authorized capital stock of $6,000, all of which has been subscribed and paid in. Pontiac — The Oakland Dairy, 20 East Howard street, has been incor- porated to deal in dairy products, ice wholesale and retail with an authorized capital stock of $25,000, $15,000 of which has been sub- scribed and $3,000 paid in in cash. Three Rivers — Associated Indus- tries, Inc., has been organized to con- duct a wholesale and retail meat busi- ness in rabbits, squab, duck and geese, with an authorized capital stock of 10,090 shares at $10 a share, $10,000 being subscribed and paid in in cash. Detroit—An involuntary petition in bankruptcy has ‘been filed in the U. S. District ‘Court here against Max Maurice, retail shoes, 4724 Cadillac avenue, by John McNeill Burns, repre- senting Brandau Shoe Co., $163; United States Rubber Co., $511; Lewis M. Falk, $39. Flint — The Willing & Rombach Glass & Paint Co., 2240 South Saginaw street, has been incorporated to con- duct a wholesale and retail business with an authorized capital stock of $25,000, all of which has been sub- scribed, $55.60 paid in in cash and $14,044.40 in property. : Williamston — Mrs. Floyd Loree, cream, etc., at - travel, he announced. MICHIGAN who has conducted the Loree hard- ware store since the death of her hus- band, last fall, has sold the stock and store building to Young Bros., of East Lansing, who have taken possession. The store will be. remodeled and a modern plate glass front installed. Flint—The Medow Store Fixture Co., 412 Harrison street. wholesale and retail dealer in store fixtures, dishes, utensils, etc., has merged the business into a ‘stock company under the: style of Louis Medow, Inc., with an authorized capital stock of $5,000, all of which has been subscribed and paid in. Ann Arbor—Involuntary bankruptcy proceedings have been filed in the U. S. District Court at Detroit against Frederick M. Greenwood and Louis D. Kilgore; operating as Greenwood & Kilgore, by John P. Kirk, attorney, _representing Fashion Park Associates, Inc., $4,865; Kincaid & Co., Inc., $2,- 296; Rugby Knitting Mills, $55. Kalamazoo—Dr. §. R. Light, for twenty-five years vice-president of the Upjohn Co., has severed his connec- tion with the company and will de- vote his time to personal interests and Dr. Light is widely known in drug circles through- out the country and has served two terms ‘as president of the American Drug Manufacturers Association, Detroit—A composition offer of 25 per cent. in involuntary bankruptcy proceedings against Henry Scher has been confirmed by U. S. District Court here, and order for distr:bution has been entered. Assets are given as $4,- 550 and liabilities $11,314 in schedules filed. Creditors with unsecured claims of $500 or more are: Hahlo & Solo- mon, New York, $726; M. M. Scher, Baltimore, $2,000; Thompson & Tumble Co., New York, $572; J. L. Hudson Co., Detroit, $723. Ypsilanti—Sale in parcels for $3,435 has been confirmed by U. S. District Court, Detroit, in involuntary bank- ruptcy proceedings against Max Bitt- ker. Leonard A. Tappe, of Ann Ar- bor, is receiver. Assets are given as $5.242 and liabilities $15,775 in sched- ules filed. Creditors with unsecured claims of $500 or more are: Elias Bitt- ker, Detroit, $1,350; Carson Pirie & Scott Co., Chicago, $572; Joseph Ros- enberg & Co., Inc., $555; Edson, Moore & Co., Detroit, $2,154; First National Bank, Ypsilanti, $3,877. Charlotte—The golden wedding an- niversary of Mr. and Mrs. Albert Mur- ray, highly respected residents of the city, where Mr. Murray has conducted a shoe store for nearly fifty years, was observed Monday at a 6:30 dinner en- joyed at the Robinson Tee-Off. The affair was arranged by Mr. and Mrs. Murray themselves with the idea tnat the occasion was their 49th annivers- ary of married life, but, they were given a surprise when an examination ot the official records disclosed the fact that they had been wedded fifty years. Belding—Robert G. Palmer, who for some time past, has been conducting an elevator, grain and bean business, under both his own name and _ the Belding Coal and Produce Co., has leased his elevator to C. H. Runciman, TRADESMAN ot Lowell, who will use the building in the near future for the purpose of buying grain and beans and other farm produce and sold the business to the King Milling. Co., also of Lowell, which will conduct the feed business as it has been in the past with the ex- ception that they will in all probability place their own brands and flour on sale in place of those now carried by Palmer. Ludington—The passing early Sun- day morning of Frank Courtot, 79 years of age, called by death from his home, 407 East Melendy street, re- moves one who had been a resident of Ludington since 1880. Mr. Courtot saw the city develop from a sawdust mill town emerging from the wilder- ness and change from that into the present well-ordered and_ attractive city. Twenty-six years ago Mr. Cour- tot established the grocery business at 419 Dowland street of which his son, Louis, has been manager. On Louis’ birthday, three years ago, the father made him a deed of gift of his share, making the son sole owner of the business. An unusually close and binding tie has always existed between father and son, who were inseparable companions sharing every interest. The father was a man of gentle, kindly instincts tenderly devoted to wife, son and grandchildren and was always ready to do a kindness where there was opportunity. Manufacturing Matters. Ludington — The Handy Things Manufacturing Co. has increased its capital stock from $100,000 to $200,- 000. Detroit—The May Glare Screen Co., 2157: Howard street, has been incorpo- rated with an authorized capital stock of $10,000, all of which ‘has been sub- scribed and $6,510 paid in. Benton Harbor—The Colef Glass Products Co., 793 Highland avenue, has been incorporated to manufacture glass and related products, with an authorized capital stock of $15,000, $7,- 750 of which has been subscribed and paid in. Detroit—The Roman Cleanser Co., 9101 De'mar street, ‘has been incorpo- rated to manufacture and deal in clean- ing substances with an authorized cap- ital stock of 60,000 shares at $1.a share, $58,000 of which has been subscribed and paid in. Detroit—The Lyon Cover Co., ‘2660 East Grand boulevard, has been in- corporated to manufacture and deal in . covers and sundries for autos with an authorized capital stock of 60,000 shares at $10 a share, $1,000 being subscribed and paid in in cash. Detroit—The Electrotone Corpora- tion, 2124 First National Bank build- ing, has been incorporated to manu- facture and deal in mechanical parts, etc., with an authorized capital stock of 10,000 shares at $1 a share, $1,000 of which has been subscribed and paid in in cash. Detroit—Thomas F. Herzog, 8670 Epworth boulevard, manufacturer of dies, jigs. etc., has merged the business into a stock company under the style of the Thomas F, Herzog Co., with May 14, 1930 an authorized capital stock of $50,000, $12,000 of which has been subscribed and paid in in property. Detroit—The Feltex Manufacturing Co., 1767 Abbott street, has been in- corporated to manufacture felt and textile products with an authorized capital stock of $50,000 preferred and 1,000 shares at $1 a share, of which amount $25,500 has been subscribed and $5,000 paid in in cash. —_—_~+~-.+—___ Gabby Gleanings From Grand Rapids Claude O. Taylor announces that his talks over WOOD will be concluded this evening, at which time he will disclose the name of the person, firm or corporation which put up good money to pay for the very ordinary palaver put out for the past two or three weeks. Herman Levitt and Hanna Levitt, also known as Katz, doing business as The Bon Ton, 207 Monroe avenue, have filed a voluntary petition in bank- ruptcy in the U.S. District Court here, listing liabilities of $11,789 and assets of $4,699. Garret Buter, who has a drug store at Wealthy and Fuller has been car- rying on with regard to handling his creditors in a somewhat scandalous manner. It is alleged, for instance, that he has been steadily milking the income of the place, which seems to be of a very satisfactory volume for successful operation of the place, and has been obtaining additional credits from time to time by various subter- fuges. Then he has finally closed up the placed. after he is alleged to have taken from the equipment and stocks much that should have remained for the creditors and subsequently turned over the place to a preferred creditor. ——_2~++___ _ Leck Out For This Bird. Columbia, Tenn., May 10—On April 30 a check drawn on the First Nation- al Bank of Montgomery, Ala., for $50; signed by M. P. Chatfield and endors- ed by a local friend, was cashed bv me, which check was returned marked ‘“‘no account.” I have s’nce learned that Chatfield Was accompanied by a woman, passing other checks and en route to Michigan. Chatfield’s description is given as follows: Formerly with J. E. Tilt Shoe Co., Chicago. Age about 45: height about 5 feet 10 inches; weight about 150; complexion blond. pale; speaks short Chicago dialect; clinched teeth; thin lips; tight eyes; wears gold rim glasses extending over ears; walks slightly stiff in small of back; notice- able when first arisine from chair. Was driving an Essex coupe faded green- brown color. : Kindly advise hotels and merchants in your State and should you be able to secure any information which will assist in locating this party we will greatly appreciate you advising us at our expense. J. M. Dedman. Syrup and Molasses—Sugar syrup shows no chanee for the week. De- mand is fair and the production com- pavatively sma!l. Prices unchanged. Compound syrup seems to be doing better as to demand, but without change in price. Molasses is in regu- lar and steady demand, but without feature and without change. i You can get a quarter of a dollar so close to your eye that you can’t see a quarter of a million. : a a. ional a i rf cy a. itmneot ent aR DAE NN tt May 14, 1930 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples. | Sugar—The market has made no change since a week ago. Jobbers hold cane granulated at 5.55 and beet granu- lated at 5.35. Tea—There has been no very active demand for any grade of teas since the last report. The market is very spotty. Low-grade Formosas are easier, while China Pingsueys are firmer. Ceylon, India and Java teas are the best sell- ers, as usual, but even they are not moving much. In primary markets there has been some slight shading in Ceylon teas on account of some falling off in quality. The general demand for tea will increase if the hot weather continues. Coffee—The past week has brought no lasting benefit to the market for Rio and Santos coffee on account of the recent loan placed in the United States. The market has been very heavy all the week for future Rio and Santos coffee, although once in a while there was a slight hardening. As the week closes ‘the market for futures is stagnant and soft, with a decline since the last report. Actual spot Rios and Santos is unchanged from last week, possibly a slight shade weaker. As to mild coffees, they show a slight decline from last week. This is no time to anticipate one’s wants. Jobbing market on roasted coffee shows no general change since the last report. Canned Fruits—Fruits, the dominat- ing factor of late are steadier than they have been since the recent downward revision by a leading canner. Peaches, pears and, in fact, all California packs, have been urged to sale in such an energetic way that the accumulations of off lines here and there throughout the trade have been cleared to such an extent that ridiculous offers are be- ing flatly turned down and list prices insisted upon. A definite line is being established on full standards as dis- tinctive from near standards, and the same thing applies to the better grades, where the fruit is of desirable size. The leading: varieties are also working away from the competition of the less wanted packs. Naturally, the process toward a return of confidence and free trading is slow, especially as the progress of the fruit market has been handicapped by adverse develop- ments in Wall street but, nevertheless, a change for the better is plain to be seen, Canned Vegetables—For some mys- terious reason, Wisconsin pea canners are. strangely silent about the crop in that State. Few postings are being received and they show no radical changes in growing conditions. Despite the situation in the South, buyers are reluctant to consider future peas and comparatively few contracts have been made in a volume way in this market. Favored packers and established brands have had some attention, but it is not to be compared with other years. Neither have spot tomatoes been made more active by recent de- velopments in the South. Price chang- es have not been made in the factory or spot basis. Corn is quiet. White varieties are steady but there is weak- ness in Golden Bantam. Dried Fruits—The domestic demand for California prunes is limited to job- bing purchases of moderate sized lots. Only nominal Coast buying is being done, and not much has been booked to come forward during the recent weeks. Stocks of Oregon prunes of all sizes are within small compass, and amount all told to only a few cars, with marked shortages in all assort- ments. Goods are in transit and will soon be received. Apricot offerings are in ragged lots since holders have tag-ends of former purchases and are short on the quick sellers, including the fancy and better grades. Low grades are quiet as the usual retail trade outlets are not pushing sales. Peaches: also are not offered in the full line either here or on the Coast. Packers have so little left of the top grades that they are using them to fill in with less desirable peaches, as an inducement to move the latter. Raisins continue on the low ‘basis which has marked the situation for several months. There seems to be _ little money in merchandising this product, and while no one expects a lower basis, the Coast and spot demand is govern- ed wholly by the imperative need of jobbers. Salt Fish—Domestic salt fish of all descriptions is selling slowly in the jobbing field, mainly in small parcels to cover actual needs. Consumption is restricted and no material change is to be expected until fall. Large sized mackerel is hard to locate as stocks are although the medium and smalt goods are plentiful. Most of the trade is working with do- mestic stocks in the absence of im- portant offerings from Ireland or Con- tinental Europe. depleted, Beans and Peas—The: market for dried beans has shown considerable fluctuating since the last report. Early in the week pea ‘beans, red and white kidneys advanced slightly and Cali- fornia limas went off a little. Later, red kidneys declined about 25c. No change to speak of in any other grades. Blackeye peas are weak and neglected. The demand for dried beans and peas is not much at present. Cheese—Demand is only moderate, but receipts have been rather light during the week. The situation is therefore firm. Toward the close of the week perhaps it was less active ‘than it -was at the beginning. Nuts—The week's development in the shelled nut market is toward in- creasing the firmness of the entire line rather than toward any marked ad- vances in prices. Following the bet- terment in the spot situation, shellers abroad have been inclined to be slow in liquidating their holdings and the range of asking prices at the source has been a handicap to the consumma- tion of much new business. Nuts in the shell are seasonably quiet. Brazils are quoted on such a high basis at’ primary points that importers are in- clined to hold off for a more favorable situation. Rice—The policy of conservative buying for shipment from Southern mills, practiced generally by local mer- chants for several months, has resulted in uniformly light stocks of all grades and varieties of rice in retail and wholesale chaanels within the metro- politan section and the territory sup- plied through this market. Hand-to- mouth buying is still practiced, but the absence of any disposition to crowd the market with offerings has resulted in a better undertone, and in fractional throughout the list. Statistically, rice is regarded as advances in an excellent position, and for the first time in several months the gen- eral range is higher. Staying power is paying power. ES Incorporated ; = | i May 14, 1930 MICHIGAN TRADESMAN il FLORIDA GRAPEFRUIT Production and Distribution Problems Still Unsolved. In 1926 the present Florida Grape- fruit Canners’ Association was organ- ized and at that time there were four- teen canning and juice plants being operated in the State. The number has a little more than doubled since then, there being about thirty plants in the State at the present time. Although the business has grown very rapidly, it has done so under many handtéaps. While the quality of the pack shas, improved since the first days of the ‘industry, it is not yet standardized* “so that the consumer may ‘know: exactly the quality he is buying from the description that may be upon -the label. : This ‘is one of the major problems that the association is working upon at this time, in co-operation with the Bureau of Agricultural Economics in Washington. A serious effort is being made to define standards of quality for the pack and to so express these standards upon the fabels that the con- sumer will be enabled to know the quality of goods he is buying.: Another problem that must be solved is the fact that the grapefruit canners have violated an economic law. They have gone out and sold futures each summer without knowing what the fruit supply was going to cost them. The reason that this unsound practice was in vogue is because the growers ‘of the fresh fruit were violating the same economic law. A system of marketing the fruit by shipping it to fresh fruit brokers hun- dreds or thousands of miles distant from the groves, and allowing these brokers to set the price of the product, has caused much loss of money by the grower. They were hoping for the high price, but most of the time they received the low price, for the simple reason that they placed themselves at the mercy of the buyer far distant from the scene of the growing opera- tions. The! fruit grower not being used to selling. his fruit in the home market would not contract with the canners. i Up to this last season the canner escaped, to a large extent, the penalty for violating this economic law, but this season he is learning his lesson. Last summer the canners sold their futures jn the usual way, believing that they could cover their require- ments when the fresh fruit began to move, but the crop was shorter than any of the canners would admit of its being up to the actual time of moving the fruit. The growers were better organized than ever before and were thus en- abled to market their fruit more ad- vantageously. This slowed up the can- ning operations so that the peak of the season found. much Jess than. one-half of the contracted sales in the cans. Another problem which is confront- ing the canners, and which bids fair to be solved within the near future, is the conversion of the cannery waste into profitable commercial products. Up to this time the canner has obtain- ed thirty pounds of edible fruit out of a field box of fresh fruit that weighed on an average of-90 pounds. In other words, he has’ thrown away sixty pounds and canned thirty pounds. This sixty pounds of waste is rich in pro- teins and carbohydrates, two of the es- sential elements in all foods. Many costly experiments are being conducted to find ways of making suitable food products out of this waste material. Some of these experiments have al- most reached the commercial stage. For example, there seems to be more pectin in these waste products than there is in apples, which is the present source of the commercial pectin sold in this country. ‘Certain portions of the peel can be candied, and this prod- uct will be sold in confectionery stores, be used ‘by the bakers, mincemeat mak- ers and housewives. In fact, it may take the place of citron peel. The bitter principle that gives the grapefruit such a distinct flavor has also great possibilities and may be de- veloped into a standard pharmaceutical. It is probably not generally known that the real reason why grapefruit has sprung into National favor, both as a fresh fruit and as a canned food, is be- ' cause it is probably the most healthful fruit that is produced in America. It is well known that at least some of the varieties have a fairly high iodine con- tent, which tends to prevent goiter. The fruit also carries a considerable portion of sodium and _ potassium, which, in small quantities, are essen- tial to the healthful functioning of the body. It is well known that the Pacific Coast States are the largest producers of fruit of any single section of the country. These same states consume the largest quantity, per capita, of canned grapefruit of any section of this country. At least one-fourth. of the entire output of Florida canneries goes to the Pacific Coast States. This, in itself, is the very highest possible testimony for the fruit. C. E. Street, President Florida Grapefruit Can- ners’ Association. ——_+ +> Machine Designed To Test Meat Tenderness. A machine for testing the tender- ness of meats has ‘been designed by specialists in the United States De- partment of Agriculture and is now being used in a co-operative research program in which the department and 25 State experiment stations are seek- ing. to discover what factors cause tenderness in meat. The apparatus is simple and is eas- ily moved. It consists of a blade so arranged that it may be drawn through small samples of meat by exerting pressure with a crank. A scale re- cords the amount of pressure required to cut through the sample of meat. The machine has been used to test more than 2,000 samples of pork, beef and lamb, and although not yet per- fected, it gives a remarkably high cor- relation with the opinion of judges of tenderness who sample and score the meat after it is tested. One of the most interesting features of the investigations so far is the in- dication that tenderness of meat may be partly hereditary. This belief is advanced after careful study of the records of a large number of animals. —_+++ Consumers Buying Summer Suits. While unseasonably hot weather during the past week held back the sale of regular Spring weight clothing, a few retailers here have had cause to congratulate themselves on their fore- sight in showing Summer clothing. In One instance there were forty calls for new Summer suits in both single and double breasted effects, an unusual volume for a day so early in May. The trend of the early buying was toward medium and dark effects, it was added. The early interest was said to indicate ap extremely good Summer suit busi- ness. ers of the age. It has stood the test of time and the most discriminating tea drink- Sold only by The Blodgett-Beckley Co. MEMBER INDIA TEA BUREAU TOLEDO, OHIO TEA Written by The Main Street Crusader Winfield H. Caslow A Gripping Story of American Life of To-day — Love and Romance —— Adventure and Action. A plea for Independence and Democracy in Business. Get Your Copy Now. $1 per Copy. Postage Paid. Grand Rapids Calendar Company 906-912 S. Division Ave. Grand Rapids, Michigan Investment Securities E. H. Rollins & S ° ° OLLUNS ons Founded 1876 Phone 4745 4th Floor Grand Rapids Savings Bldg. GRAND RAPIDS Boston New York Philadelphia Chicago Denver San Francisco Los Angeles London rae The Result of Five Years in General Motors. The experience of the investor who has held the common stock of General Motors Corporation over a period of years suggests rather strongly the wis- dom of investment versus speculation. The man who bought 100 shares of General Motors in 1924 at, say, $60 a share, or at a total cost of $6,000, has no cause for regret even now with the stock selling at levels which accord it only just about half the market value enjoyed at the peak price reached in 1929. The investor who bought 100 shares as stated above would have to-day a total of 750 shares, without having made any additional investment, with a current open market value of rough- ly $37,500. In the meantime he would have received cash dividends totaling about $10,725, or the equivalent of al- most double his original investment. The General Motors ‘Corporation is one of the few large enterprises which did not participate in last year’s rush to raise new capital through the sale of additional common stock to its shareholders. The list of companies which raised new money through of- ferings of stock on a basis which created “rights” is a long one and prominent in such a compilation would be the names of some of our greatest iudustrial institutions. The increased number of shares which stockholders of General Motors now have, as compared with their holdings of a few years back, came to them in the form of stock dividends and “split-ups,” thus involving no ad- ditional outlay of capital on their part. Back in 1924 the company reduced the total number of shares by giving one new share for each four shares which had been outstanding. Two years later in September, 1926, a stock dividend of 50 per cent. was paid, giv- ing the holder of 100 shares an addi- tional 50 shares. The following year the stock was split two-for-one, giving the holder a total of 300 shares, and in January of last year another split-up, this time on a two-and-a-half-for-one basis, was voted, bringing the original 100 shares bought in 1924 to 750 shares. This year the corporation may not do as well as it did in 1929, but the slackening is regarded as representing little more than a temporary interrup- tion in its growth. Net sales for 1929 were almost three times the 1924 to- tal, while net profit, though about $28,- 000,000 less than in 1928, was equal to about four and one-half times that re- ported for 1924. General Motors, while it still derives the bulk of its earnings from the auto- mobile field, is not nearly so dependent upon that particular line of its business as was the case some years back. It is to-day a big factor in electric re- frigeration, has a substantial invest- ment in the radio field, and during the past year or two has been going into aviation on a large scale. The company has been liberal in providing for reserves. Yet in the five years including 1929 it paid out some $622,600,000 in dividends, and in- MICHIGAN cluding undivided equities of its sub- sidiaries, still retained some $400,000,- 000 surplus earnings for reinvestment in its business. The replacement of presently outstanding $6 and $7 pre- ferred stocks with the recently an- nounced $5 preferred will mean a con- siderable saving to the company. William Russell White. [Copyrighted, 1930.] ——__o +. —____ Lambs Not Hit Hard This Time. With its recent acceleration on the downside the market in a month of falling prices lost 37 per cent. of the entire post-panic gains accumulated in five months of rising quotations but the fire this time singed a different crowd from the one engulfed last fall. This time the sophisticated Wall Street operators were the worst vic- tims. Those that should have been the Street's shrewdest judges on the extent of the business recovery, and on the trek of investors back into the market, in this instance made the poor- est guess of all. For once the smart ones were dumb and the dumb were smart. The upshot of it is that most of the current losses were sustained by the rich instead of those who could ill afford the strain. The difference between the current market setback and the 1929 autumn crash so far as business goes is that the big spectacle last fall undermined confidence in the future by focusing attention for the first time on an un- sound trade position. Instead of un- covering a bad business situation the market through the current adjustment should prepare the way for a thorough- ly sound revival when the time comes. Money is needed more in business and in the bond market than in speculative stock channels and if the Reserve’s move to a 3 per cent. discount level had been followed by a resumption of rap- idly rising stock prices the money au- thorities would have found it just that much more difficult to accomplish their objective. Fortunately the stock market is be- ginning to see that operations for a rise must be based on something more than low money rates. There were those critics of the Federal Reserve system that argued differently. They were strongly opposed to the succes- sive reductions in the rediscount rate inaugurated earlier in the year. They were bitterly opposed to the reduction to 3 per cent. at this time. They rea- soned that such a change would not help business but would stir up specu- lation for the rise once more. How wrong they were on the stock market end we now all know. How wrong they were in predictions of what cheaper money might do for business we probably will know be- fore another year has rolled around. Cheap money in times past has always been a potent medicine for business troubles. But if the full benefits of easy money are to be felt in industry the flow of funds must be into business enterprises rather than into an over- enthusiastic stock market. That is why the advance in stocks this spring was perhaps too rapid for the good either of business or the market itself and why the recent readjustment in TRADESMAN Dace up- on a time, you went to your banker for accommodation ... now you go to him for service. And the whole evolution of banking, as con- ceived by the Old Kent, lies in that difference. Do you know just how far the Old Kent goes to serve you? If you don’t, why not find out? An investiga- tion might prove lastingly profitable! May 14, 1930 0LD KENT BANK 3 6 14 OFFICES CAPITAL AND SURPLUS $4,000,000.00 The Measure of a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. h GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home” 16 CONVENIENT OFFICES May 14, 1930 values should be set down as a con- structive new alignment. Paul Willard Garrett. [Copyrighted, 1930.] ——_+-+ Trend Toward Use of Common Stock. An interesting change is gradually taking place in realty financing in this country, partly as a result of the un- satisfactory results experienced by several underwriting houses a few years ago and partly because of the growing demand for common stocks. The demand for first mortgage real estate bonds yielding 7, 7% or 8 per cent. has dwindled steadily among se- curity buyers who formerly sought high yields. Instead, they now seem to prefer an obligation with greater security and lower rate that carries a bonus of common stock that assures an interest in the property after the loan has been retired. This change in attitude is not strange for if the property appreciates in value all the holder of a bond receives is the return of his principal with interest, whereas the holder of common stock receives the profit in the property. Real estate financing that combines common stock with general mortgage bonds has been applied chiefly to well- located business properties in large cities that give promise of apprecia- tion as well as a steady income. An example of the plan is found in the issue of Broadway Building 7s marketed about three years ago with a bonus of eight shares of common stock for each $1,000 bond. Of the original issue of $525,000, about 20 per cent. has been retired out of earnings, and the common stock has an estab- lished value of about $26 a share. The bonds, with stock attached, have been selling recently at about 112 to 115. The plan followed by Robjent, Smith & Co. in financing realty pur- chases, contemplates retirement of general mortgage issues out of earn- ings within about ten years, so that holders of the common stock own the property, subject to the institutional first mortgage. Any appreciation in the property, therefore, goes to the stockholders. Defaults on first mortgage real estate bonds in recent years have taught investors that value is depend- ent to a large extent on earning power of properties and not entirely on ap- praisals. So long as earnings are sufficient to meet fixed charges all is well. It is only fair, many bankers believe, for the investor who shares the risks of financing to expect a proportionate part of the profits if the Venture is successful beyond the extent of fixed charges. As this theory becomes more firmly established purchasers of realty securities are likely to ‘become more insistent on a common stock interest. William Russell White. [Copyrighted, 1930.] ————_»-- Savings As a Prosperity Builder. When business recedes from its peak levels in times like these we must not forget the wonderful recuperative capacities of a country where savings grow rapidly enough to take up a slack that might otherwise long stand as a worry to financial prophets. MICHIGAN Recently the New York Trust Com- pany working with figures supplied by the American Bankers Association prepared a study to show how much faster savings multiply in this country than the population. Between 1911 and 1929 our savings deposits rose from $7,963,100,000 to $28,260,000,000 which is to say that in the last eighteen years savings were more than trebled whereas our population increased by only a third. Not only have deposits increased out of proportion to our population ‘but savings seem to represent an increas- ing share of the total individual de- posits. At least between 1911 and 1929 the ratio of savings deposits to total individual deposits was swelled from 51 to 56 per cent. Now it is interesting at this time to note that in the first three months of 1930 the excess of mutual savings de- posits over withdrawals ran substan- tially heavier than a year ago. De- posits exceeded withdrawals in the first quarter this year by $74,474,000 whereas the excess in the correspond- ing 1929 months was only $14,613,000. Our people are not the reckless spendthrifts they seem sometimes but taken as a whole year ‘by year they put aside into more or less permanent sav- ings an increasing proportion of their earnings. It is gratifying that since the beginning of this year there has been a_ substantial and _ persistent .weekly excess of deposits over with- drawals in the mutual savings banks of this State. Some .pessimists on American pros- perity have pointed to the declining proportion of mutual savings in the country’s total savings deposits as a discouraging sign but the explanation is simply that the habit of saving has spread until now savings accounts are by no means concentrated in the mu- tual savings banks. In 1929, for ex- ample, the $28,260,000,000 of total sav- ings deposits was spread around as follows: mutual savings banks, $8,903,- 000,000, National banks, $7,889,000,000, state banks, $7,412,000,000, trust com- panies, $4,022,000,000 and _ private banks, $33,000,000. Paul Willard Garrett. [Copyrighted, 1930.] e+ — Have You Bought a Meat Eating Plant? The Abraham & Straus department store in Brooklyn has been advertising beef eating plants, Darlingtonias by name, at $3.95 apiece. This plant in its natural environment lures insects with its honey glands, then traps them and devours them. When raised in- doors it must be fed twice a week on raw beef. It is not only amusing as a household decoration, but is also hardy, according to the advertisement, and very beautiful. Have you thought of installing one in your store, or in your display win- dow? It might be effectively used as an advertisement for the meat diet, and it would certainly attract atten- tion. ——_+ +. B. W. Long at 611 W. St. Joseph street, Lansing, renews his subscrip- tion for another year and says he can’t be without it.” TRADESMAN 13 L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 e AN IDEAL INVESTMENT 6% First Mortgage Certificates of Participation Amply secured by First Mortgages on Greater Muskegon Real Estate conservatively appraised at at least twice the amount of the mortgage. These certificates are readily marketable and are available in denominations of $100.00, $500.00, and $1,000.00. BANKERS TRUST COMPANY OF MUSKEGON GRAND RAPIDS NATIONAL BANK pee Established 1860—Iincorporated 1865 — GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank Nine Community Branches 14 MICHIGAN TRADESMAN May 14, 1930 PIONEER MERCHANTS. Sidelights on the Career of Leonard D’Ooge. Leonard D’Ooge, a pioneer merchant of Grand Rapids, was born in the province of Zeeland, the Netherlands. Early in his life he studied painting and became an expert wielder of the brush. The wise law makers of Hol- land, centuries ago, enacted a statute under the terms of which parents are compelled to afford their boys oppor- tunities for acquiring a trade. Mr. D’Ooge painted theater scenery, land- scapes and portraits and also executed ordinary jobs on or within buildings. A considerable number of his pictures are owned by members of his family and friends. Soon after he reached man’s estate in 1847, Mr. D’Ooge de- cided to emigrate to America. He had married an estimable lady, a sister of Jacob Quintus, the pioneer Dutch edi- tor of, Grand Rapids, and a family had been assembling in his home, for whom he wished to provide larger opportun- ities for development than were ap- parent in the Netherlands. On _ his arrival in New York, following a long weary sea voyage, he was met by P. J. G. Hodenpyl, with whom he engag- ed in a business undertaking. The employment, which was not congenial for one of his temperament, was sever- ed at the end of a few months. Mr. D’Ooge then moved to Albany, N. Y., and resumed work at his trade. A year Jater he met E. B. Bostwick, a Wis- consin speculator in non-productive enterprises at Lyons, Grand Rapids and in the wilds of Western Michigan. Mr. Bostwick described a project for developing the village of Ravenna, which so interested Mr. D’Ooge that he joined his small means in the enter- prise and moved to that hamlet in the wilderness. Bostwick decided to erect a grist mill on Crockery creek which fiows through the place. Grain was not produced in the region in 1848. The only means available for transporta- tion over the Indian trails were with pack animals or the shoulders of pedes- trians. The project, like so many of ,ostwick’s injoractical schemes, proved a failure and Mr. D’Ooge lost his in- vestment. Employment was not to be found and D’Ooge and his family suf- fered many hardships in consequence. Finally Mr. D’Ooge entered the ser- vice of the Federal Government as a carrier of mails on pack between Ra- venna and Muskegon. There were no settlements on the route and the pres- ence of wild animals and the heavy snows of winter rendered the service not only unprofitable, but extremely dangerous. Later he was transferred to the route lying between Grand Rap- ids and Ravenna. One fortunate day Mr. D’Ooge met Rev. Father Nizoska, a Belgian, in the woods. In conversation with the priest, who spoke the Dutch as well as the Flemish language, the latter stated that his parishioners had undertaken the erection of a church in Grand Rap- ids; that if he, Mr. D’Ooge, would move to that village he would be given work as a painter of the building. Mr. D’Ooge accepted the offer of the kind- ly old priest and moved his family to Grand Rapids, where he soon found full employment for his time. Daniel Ball, the Campaus, the Luces, Dr. Shepard, the Morans, Wm. Haldane and others, needed his services and prosperity finally dawned for the fam- jly of the poor immigrant. Mr. D’Ooge, having. saved a share of his earnings with the paint brush, decided to engage in trade. In 1879 he leased a store on upper Monroe avenue (the site is occupied at present by C. S. Jandorf) and opened a stock of groceries. The business thrived from its inception. A year or two later he leased two stores adjoining the prem- jises he then occupied, and_ stocked them with goods which represented about everything needed by families. Mr. D’Ooge was naturally qualified to conduct such a line of business and success rewarded his efforts. In the course of a score of years he provided liberal education for his two sons and three daughters, accumulated an ample fortune and closed his earthly career generally respected and affectionately remembered by hundreds of people whom he had aided. Three of Mr. D'Ooge’s. children, Martin L., Elinor and Maria, were born in the Netherlands. His son 3enjamin L. and a daughter, Jennie, (Mrs. Westerhoff) are natives of Grand Rapids. Martin L. D’Ooge (deceased), a professor of Greek, was a member of the faculty of the Mich- igan University a score of years. Ben- jamin L. D’Ooge is the professor of Latin. at the State Normal College, Ypsilanti. Elinor married a minister of the Congregational church. Maria (a noted vocalist) became the wife of John A. S. Verdier, while Jennie chose for her husband a courteous, refined gentleman, John A. Westerhoff. Captain Verdier was reared to man- hood in Sheboygan, Wis. Soon after he had passed out of adolescent years, civil war ensued and Captain Verdier enlisted as a private of a regiment of Wisconsin volunteers and served his country faithfully until peace had been restored. When he returned to his home, he wore on his shoulders the insigna of a captain. Maria D’Ooge and Captain Verdier, who had settled in Grand Rapids during the year 1865, married in 1860. Four sons, Judge Leonard D. Verdier, Doctor Walter Verdier, F. Lawrence and M. D. Ver- dier (bankers) were born during the years that followed. Captain Verdier entered into a part ownership with P. Kutsche in 1865 and engaged in the sale of hardware. Their store, located on Monroe avenue near Michigan street, is still in existence, under the proprietorship of Mr. Kutsche’s sons. Captain Verdier served the people as an alderman of the old fourth ward, as a trustee of the board of education and four years as county treasurer. When the Kent County Savings Bank was organized, Captain Verdier was elected to the office of cashier, a position he held with great credit and satisfaction to all concerned up to the time of his death, nearly twenty years ago. Arthur Scott White. Expect More From Seersuckers. The famous seersuckers, which have been the leading item in summer suit- ings in the extreme South, for so many years, are expected to do fairly well this season. It is pointed out that dur- ing the past years, the production of these goods has declined considerably —and a few of those who made them formerly, have practically given up making these goods entirely now. On account of this, it is believed that there is the possibility that by summer time, those who have not taken care of their requirements, are likely to find diffi- culty in getting what is wanted. ‘Right now, the statement is made that those who need seersuckers, have no trouble getting them. > ___ Good Material For Home-Made Signs. Satisfying signs suitable for display on awnings can be made of white butchers’ manila. The paper should be doubled and the edges covered with gummed tape to prevent the sign’s be- ing damaged by the wind. For paint- ing shoe polish may be used. When the sign has served its pur- pose and another is due to replace it, you can fasten the new one over the first with gummed tape, thus making the sign still heavier and less J’kely to flap in the wind. N Fenion Davis & Boyle Lwvestment Bankers Vv Detroit Grand Rapids Chicago “Your sole contribution to the sum of things is your- self.” —Dr. Frank Crane This banking house con- tributes ALSO a valued investment service. POTATO CHIPS Wholesome, delicious, convenient. STA-CRISP POTATO CHIPS Grand Rapids Potato Chip Co. 912 Div:sion Ave., South Jennings’ Pure Extracts Vanilla, Lemon, Almond, Orange, aspberry, Wintergreen. Jennings Flavoring Extract Co. Grand Rap:ds, Mich. GET FACTS DIRECT Let First Hand Information Rule Your Investments Petter, Curtis & Petter, Inc. offers you accurate, thorough and up-to- the minute information instantly, on any secur:.ty you desire. listed. Direct wire connection with Stocks and bonds—local, national and international—listed and iun- listed. Direct wire connection with Spencer Trask & Company, mem- bers of New York and Chicago Stock Exchanges, New York Curb Market and with branches in all leading financ:al centers of the world. A capacity to serve that wins everlasting confidence. — PHONE 4774 — EITTER, URTIS& EITTER Grand Rapids Muskegon GUARANTEED 5Y% and 6% Ma- Rate turity $15,000 American Home Security Co. -. 6% 1943 Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $35,000 Central Secur- ities Company__ 6% 1940 Guaranteed by United States Fidelity & Guaranty Co. $ 5,000 Federal Home Mortgage Co... 52% 1938 Guaranteed by National Surety Company $11,000 Union Mortgage Company --..--.- 6% 1932 Guaranteed by Southern Surety Company $25,000 Illinois Standard Mortgage Corpo- ration oo 6% Serial Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $10,000 National Union Mortgage Company 6% 1946 Guaranteed by National Surety Company The Industrial Company Associated with Union Bank of Michigan Grand Rapids, Michi Resources over $5,600,000. 2 = : fy May 14, 1930 MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE Read Your Insurance Policy. A fast moving world emphasizes the need for insurance. Business enter- prises. and individuals recognize its value. Education upon the subject of insur- ance has perhaps not quite reached a superlative degree, but the volume of insurance in force indicates the import- ance of the.business and its value. There are more than 65,000,000 in- surance policyholders in the United States. Life insurance companies are writing the second $100,000,000,000 of life insurance; $250,000,000,000 of fire and marine insurance is in force. It is impossible even to estimate the amount of health and casualty insur- ance. The assets of insurance com- panies total nearly $20,000,000,000. A great portion of the assets are in re- serves set aside for the protection of the policyholders. This immense volume of business is carried on and kept in force by virtue of the trust relationship which exists and must be maintained between the companies and_ the _ policyholders. There is a contract between them. The company must keep faith. Public policy requires that the in- terests of policyholders be protected. Most companies voluntarily and. faith- fully carry out the terms of their con- tracts and fully execute the trust re- posed to them. To insure, so far as possible, that all companies will be true to the trust, the states have en- acted laws providing for licensing, ex- amining and supervising the business of insurance and those engaged there- in. Even so the regulation is limited. Insurance companies have a right to write policies of insurance within their specified organization powers, provid- ed the provisions of the contract are not prohibited by law, pertain to in- surance, are not against public policy, and are clearly set forth in unambigu- ous and understandable language. The policy should be so easily understand- able that any person of ordinary ability can understand its terms. The insurance agent is the repre- sentative of a dignified, important and substantial business. He should sell his policy upon its merits, and sell from the policy. The law provides a penalty for misrepresentation. The purchaser of an automobile, a house, or even a pair of shoes spends time and care in examination. An in- surance policy is just as important and should be even more carefully scrutin- ized. It is the contract upon which the insured must rely. Be sure that there is contained in the policy all the prom- ises made by the agent. If representa- tions are made have the agent point out in the policy the provision or promise represented. Be sure that you understand the contract. Unfortunately there are companies and there are agents who do not always play fair. This is true in any business. The regulation and supervision by law is for the protection, so far as possible, of the policyholder and to enforce ethical competition amongst companies. Be sure that the company in which you contemplate the purchase of a policy is authorized to transact business in this state. If it is not, proceed cau- tiously and with the understanding that you are purchasing a policy of a company not under supervision or regulation in this state. There is a decided movement to stop all unauthorized insurance business. Investigate carefully the radio adver- tised policy and the policy which you are told gives you “much” for a “very little.” Insurance is an investment in pro- tection. It is a guaranty of an easy mind where you think of your family. Purchase: it as you would a house or an automobile. Know what you are buying. If in doubt go to your lawyer. You would have him examine title to real estate. Let him examine your in- surance policy, if required. Policies are standard in most of the provisions. Careful reading should not result in misinterpretation. Treat your insurance as your prop- erty. Purchase as you would other property. You will buy in a value just about what you pay for. If you suffer no loss you are for- tunate and should be happy. If you do suffer a loss, you will be happy that you have assistance to make good the loss. Lloyd Dort, Insurance Commissioner of Nebraska. —_+- > Speculations in Building Sites. The Pere Marquette Railroad need- ed car shops in Grand Rapids. A site in the Oakdale Park district was pre- ferred. Owners of property advanced prices fifty per cent. While apparent- ly dickering with owners of lands de- sired, the railroad quietly purchased a site on the Chicago division of its lines and built its shops thereon. Property owners were left “holding bags” that were never filled. The city needed ground for a fire engine house on Front avenue at First street. An alderman, whose vote car- ried a resolution of the Common Coun- cil to purchase the land, was the hus- band of a woman who had married an- other man by whom she bore a son. After the Council had voted to pur- chase the lots and before the comple- tion of the deal could be accomplished, the son purchased the site and advanc- ed the sale price fifty per cent. above the sum for which the former owner had agreed to sell it to the city. After much delay title to the property was vested in the city, and the alderman’s stepson reaped a_ substantial profit from the hunch given him by the city solon. Dr. Joseph B. Grinnell was elected as alderman by the voters of the old fourth ward. During his term of office he rendered valuable service to the municipality as chairman of the committee on fire department. The hill district needed protection from the ravages of fire. The Common Coun- ci} decided to erect an engine house and equip it with fire quenching ap- paratus. Several suitable sites on Michigan street were available. Their value suddenly increased greatly in the estimation of owners. The doctor proceeded leisurely in negotiating ‘for a desirable location. One owner of lots the doctor had inspected tendered him a bribe as an inducement to close a deal. It is hardly necessary to in-. form such persons as were acquainted with the doctor that the bribe offered was indignantly rejected. Finally a lot on Ransom avenue, near Michigan street, was purchased by the doctor with the aid of an agent at a moderate price for the city and an engine house was built upon it where it remains. This is a story somewhat different from those that precedes it. Owners of property abutting Evans street desired to improve the roadway by grading and covering it with gravel. ____ America’s Gold Star Mothers. Grandville, May 13—Mothers’ day will be with us this month right here in America. But the greatest mothers’ day of all will see an army of Gold Star mothers crossing the Atlantic in search of the graves of their fallen hero sons who breasted the hail of iron and lead to be in at the victory which’ preserved Europe from the iron heel of the oppressor. The “Amefican Government has wisely granted passage and expenses to those golden star. mothers who have felt the loss, some of them of an only son, whose patriotism led him to be- come a member of that grand Ameri- can army which saved the day for the allied nations a dozen years ago. Memorial Day in America is the greatest and grandest day of all the year, and will be observed as long as the Nation stands. This other day when gray-haired American mothers cross the broad ocean to lay a wreath of flowers on the graves of their dead sons is a comparatively new service in remembrance of our heroic dead in a foreign land. From the Middle West came many mothers, pausing at Chicago to meet and greet one another from whence they entrained for New York from there they sailed away to France be- neath whose soil most of those sons who did not return are to-day en- tombed. Under crosses, row on row, these little mounds attest the valor of the dead sons of American mothers. Pile on the flowers ‘bedew the graves with women’s tears. Nothing could be more appropriate in this day and age of hustle and crush of the living who have profited by the sacrifice made by the dead sons. of our American mothers. It is believed that the French peo- ple have dealt kindly with those mounds beneath which sleep so many of their dead American allies, and that the Gold Star mothers will have no reason to complain on this score. America and France have been old time friends despite the efforts of po- litical schemers to fracture the century and more of friendship which has characterized the two nations so wide- ly separated. To many of these mothers this ocean trip will be long remembered and the fact that they have ‘been enabled to compass this trip will long be remem- bered and appreciated. A little later we will laurel the graves of our dead soldiers who are entombed in America. This National reverence for the dead of the civil war has had more to do with reconciliation between the sections in this country than ought else. ‘Confederate alike with Union soldier graves are each year smothered in flowers. It is a custom that will stand good as long as the Nation endures. The Gold Star Mothers! How we reverence the name and those who bear it. Doubtless the great maiority of those mothers are Christian women who realize that un- der the sod of France only the husk remains of that boy who went so gal- lantly to war in a foreign clime. The husk alone; the real boy long since climbed to the heights in that realm where the spirits of the dead gather, and where all who fell in war have found an abiding place which no terrorizing drum beats will overawe. Every Gold Star mother believes in her heart that Johnny is not there in that French grave, and vet in placing a memento of bright flowers above the corpse the spirit of the gone boy is remembered and the dead of all our wars recognize the ceremony of dec- oration as a tribute to the personality of the soldier who has gone to join the vast hosts of the spirit land. What a meeting that will be among the crosses of the silent dead this bright month of May. The journey will do the good gray-haired mothers a world of good which could be ac- complished in no other manner. Shall these visits to France continue in years to come? We have not a doubt of it. As long as a remmant of the Gold Star mothers live so long will this trip to the graves of their sons be an annual memorial month. Our Government does nothing by halves. Once the Gold Star mothers realize what their position means Na- tionally will they be on hand to ac- cept the Nation's efforts to ameliorate their sorrow. Many of our soldier dead have been forwarded from the field of battle to America, yet there is a large body of mothers who lost sons over there who prefer to let them rest in the soil they gave their lives to save. .As one wo- man once remarked while sitting be- side a grave in a home cemetery, “I do not care where I am buried, since I know I shall not be there.” No truer expression ever fell from human lips. It is this thought which animates many a Gold Star mother. Her boy is not “over there” eevn though his grave has been fitted with a cross. The body but not the personality rests be- neath the French cross. The homes of these Gold Star mothers are dear to that lost soldier boy who in spirit can return to stand ‘beside his mother right in her American home. There is a spirit in man which will not down. It is this spirit which buoys up all mothers who had a son fall in France. Although that boy is not with the mother in body, yet be- side her when she is at secret prayer hovers the spirit she loved so well when in the flesh. Old Timer. —__». >.> Teaches School Girls How To Select Meats. William H. Barbur, proprietor of the C. & C. Market, 32 East 28th street, Portland, Ore., turned his mar- ket into a class room one morning re- cently and gave thirty school girls, students of the Polytechnic school, a lesson in judging meats. He did this to coach them for the meat judging contest to be held at the Pacific In- ternational Live Stock Exposition in Portland, where they were to vie with girls from other local high schools in the city and Multnomah county. At the schools the girls learn how to cook the cuts, whether to roast, fry or broil them, how much water or grease to use and how long to cook. various —__+++—___ Mr. E. 'C. Merkle, dealer in general merchandise at Ithaca, says he renews his subscription with pleasure because he could not get along without it. Mr. Grocer Now is the time to modernize your store The independents who are most successful today are the ones who have re-arranged their stores according to present day requirements and installed proper display fixtures and shelving. Are you delaying the re-arranging of your store? Mr. H. E. Petersen’s store, East Chicago, Indiana, who recently remodeled his store and installed Sales- fixtures. Here are the com- ments of Mr. Petersen, who is a Director of the National Associa- tion of Retail Gro- cers: ‘*We are very much pleased with the steel equipment, consist- ing of shelving, counters, islands and vegetable display racks, recently purchased from your organization. This equipment is a real asset in our business, and we unhesitatingly recommend it to any merchant who wants the best that is made. We shall take pleasure in boosting it wherever we can.” Study the interior views carefully, noting in particular the open display, self-service arrangement of the store. Then, observe how perfectly Salesfixtures fit in with the requirements of such modern layouts. (Individual racks, stands and baskets can also be furnished. ) Just recently our prices on steel shelving were drastically reduced. The cost is now so low that it is cheaper to install Saleshelving than good quality wood shelving. Because of new design the shelving can be set up in half to two-thirds the time required for any other steel shelving. You cannot afford to consider any other shelving than steel Saleshelving. We are interested in helping you work out your problem of store modernizing. Write or phone us (long distance number 7101) to send a representative. UNITED STEEL & WIRE CO. 590 Fonda Avenue Battle Creek, Michigan 18 DRY GOODS Michigan Retail Dry Goods Association. President—J. B. Mills, Detroit. First Vice-President—Geo. E. Martin, Benton Harbor. . Second Vice-President—J. T. Milliken, Traverse City. - Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. Evening Fashions For Juniors. The desire to be grown-up enough to wear long skirts is something that school girls to-day know little of. They go to their classes comfortably short- skirted, but when something really im- portant like the’ junior prom comes along, they dance in skirts quite as long as the ones their older sisters are wearing at college house parties or in New York night clubs. And they are in luck, for many of the new picture frocks, pretty rather than sophisticated, are triumphantly suited to their years, and theirs only. One which New York juniors are buying enthusiastically at the moment is am ingenuous little evening dress in white net trimmed with baby blue or pink ribbons. Some choose it in pink net with blue rib- bons, or in blue with pink ribbons, but the white-with-a-color combination is the high fashion. The younger girl’s informal evening dress, however, is uot, like her sister’s, ankle length. It is, as it should be, much simpler and shorter, stopping midway of the calf. A recent import of this type is flat crepe belted at the natural waist, and has a deep bertha of crepe lined with chiffon, the crepe being cut away in triangles to show the chiffon. It would be entirely suit- able for a graduation frock. The latest styles in Summer mil- linery, with their fine quality, flatter- ing shapes and colors, are charmingly adapted to afternoon dress. Brimmed hats are most fashionable, and for afternoon are made in a wide diversity of materials, straws of light, closely woven mesh, leghorn, lace _ straw, horse-hair, and tulle. Some of the hats are unlined, others are faced with sheer stuff in a tone to reflect a color in the gown. Much pink which is now so popular in gowns for Summer is used, and when the brim is not faced, it is finished along the edge with a ruching or piping. In some of the daintiest hats this rose touch is added with a ribbon bow, a bandeau, or flower tucked under the brim close to the face. All of the light, pretty shades of green, blue and yellow are used, but pink is most in demand because of its becomingness. The new gowns with elbow sleeves and shorter have created a vogue for long gloves which shows no signs of waning. Ensembles in black and white are made more dramatic with a large black hat, black suede gloves and black kid shoes, and some of the colors high- lighted with these black accessories are stunning. An ensemble that is most engaging includes a gown of white and green ninon, that has a dash of black in the pattern. The hat for this gown is of black baku with very wide and drooping brim and has a single line of small white lilies and green leaves about the crown. Black suede gloves meet the short tucked sleeves half way between the elbow and shoulder. Shoes for formal afternoon wear are MICHIGAN the occasion for some amusing little ensembles. Pumps are made of plain and printed crepe de chine, with little purse bags of the same goods: They are shown in an amazing assortment of patterns, geometrics, prim little con- ventionals and some ultra modern, running the entire gamut of color. The shoes have a piping of the emphasized color by way of trimming, and the bags are smallish affairs made to hold _just a handkerchief, vanity and a tiny coin purse. > 2. Toy Orders Run Behind. Toy orders this year have been run- ning about 10 per cent. behind the corresponding period of 1929, accord- ing to trade authorities here. Buying emphasis since the first of the year has been largely on items for Spring and Summer selling. Many of the chain stores, as well as the large de- partment stores, have yet to place any substantial volume of holiday business. The trade is awaiting with interest the results likely to be derived from the new experiment of ‘Toy Week” to be held at the Hotel McAlpin, New York, from June 9 to 14. This week is intended to provide another, but Ister, buying period for holiday mer- chandise, following the toy fair here last February. Reservations for space at the exhibit have lately been increas- ing and the indications are that some sixty manufacturers will make ex- hibits. Mechanical, electrical and outdoor sports playthings have had the bulk ot the business thus far. Some types of wheel goods have been in demand, but this merchandise generally has tended to be slow. Early business in dolls has proved disappointing. a Increased Demand For Organdie. An increased demand for imported and domestic organdie is reported. While a large quantity continues to be used in curtains and bedspreads, more yardage is said to be going into formal dresses, blouses and children’s wear. All pastel shades are selling, while white is outstanding. Printed voiles are expected to be leader of this sum- mer’s wash fabric season. There is also remarked a wider interest in cot- ton for pajamas and nightgowns as well as underwear. In batiste cutters are said to show more interest in the larger type of work. Dots and simple square ar- rangements are said to be popular in the cheaper quality. ———_+ 2 > Dotted Swiss in White, Colored Grounds. Imported dotted Swiss is a cotton which has come into more prominence. Honors are said to be divided be- tween the white grounds dotted in colors and the colored ground dotted in white, the latter predominating at present, although it is expected that with warmer weather the demand will turn more to white grounds. The all white dotted Swiss is also attracting some activity, it is added, while dark colors are described as being good. Navy blue is favored, not only in the white dot but also in the red dot. Black and white is another active combination, TRADESMAN May 14, 1930 20-28 Commerce Ave., S. W. * PARISe says oT “Long Hair”! “Duco Belle HUMAN HAIR NETS are needed for the smart coiffure. $9.00 a gross, all regular styles and colors. $12.00 a gross, gray, white, lav- ender, purple. $9.00 a gross for MuroBelle Slumber Caps and Water Wave Nets with Chin Elas- tic—pastel and hair shades. Handsome display cabinet free on request. Also importers of ONICUM Hair Nets. Get our quotation on YOUR OWN BRAND. NATIONAL GARY CORPORATION Successors to NATIONAL TRADING CO. and THEO. H. GARY CO. 251 Fourth Ave.. New York, N. Y. 535 South Franklin St., Chicago Il. BUSINESS CONDITIONS in Michigan are improving. Factories are putting on more help. Warm weather has increased retail sales. You cannot get sales unless you have the right merchandise. Our stocks are complete. See our salesman, write, or tele- phone us with charges reversed. VISIT US AND SEE OUR MODEL STORE “GOODS WELL BOUGHT ARE HALF SOLD” C.J.FARLEY & COMPANY Grand Rapids, Michigan “Not in the syndicate nor do we retail” FOR SALE A modern cleaning and dyeing business. 1929 gross, $27,709.45. Equipment consisting of lease, washers, filters, tumblers, press- es, racks, delivery trucks, cash register, adding machine, etc., etc., together with all other equipment in good condition, with the good-will of the busi- ness, will be sold as a going con- cern at public auction to the highest bidder, subject to debts of the concern on Saturday, May 31st, 1930, at ten o’clock a. m. Terms of sale: One-third to one-half cash, balance in equal monthly payments in one to two years, with interest. Inquiries so- licited. Bids may be made in person or by mail to reach the undersigned on or before the above date. For further informa- tion write Minnesota Cleaners and Dyers, Inc., c/o Stanley J. Domzalski, Receiver, 2020 Davi- son Avenue, East, Detroit, Mich- igan. affair. May 14, 1930 MICHIGAN TRADESMAN 19 , SHOE MARKET Michigan*Reta‘!l Shoe-Dealers Association. President—Elwyn Pond, Flint. i Vice-Presi lent—J. E. Wilson, Detroit. secretary—Jde H.' Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. How To Create Better Business. President Hoover’s message to the United States Chamber of Commerce indicates that the worst of the depres- sion is over. He said: “We have been passing through one of those great economic storms which periodically bring hardship and suffering among our people.” He said: “The officers-of.a ship in heavy seas have as deep a consciousness of the human values involved in the passen- gers and crew whose lives are in their keeping, but they can best serve them by taking counsel of their charts, com- pass and barometer and by. devotion to navigation and the boilers. In the like manner, the individual welfare can best be’served by ‘us if we devote our- selves to the amelioration of destruc- tive forces—for thereby we serve mil- lions of people. All slumps are the in- exorable consequences of: the destruc- tive forces of booms and we find these rest mainly on certain forces inherent in human minds.” furchermore By a strange coincidence, our story leading up to the Shoe Styles Confer- ence used as a symbol the officers of a ship taking counsel of their chart and compass. That same simile was used in 1920 by John Craddock when he said: “We are sailing on uncharted seas into an economic situation that needs the best combined intelligences of our industry to hold the course toward good busi- ness.” Group thinking comes first—then in- dividual action. The acceleration of business now becomes an_ individual Under -the leadership of Presi- dent Hoover the “greatest economic experiment of all times” was made the basis of stabilizing the Ship of Busi- ness these past six months. We have in these six months weathered a storm that might have been very, very much worse. The major industries of our country and every State and National force threw into the wage envelopes of our people the money needed to tide over the first emergency and to keep people employed. We are now stepping into the second cycle, which in many ways is the most important of all. Fhe next four months are the low production months of the year. They need the stimulation of every possible order for goods that can be safely and properly placed. We need a practical, potential campaign for prosperity. The keynote of the prosperity creed i, optimism and better service to the public. There must be some cure for the pessimism which found its birth in the recent panic and which lives on in all channels of merchandising. Depress- ing reports are too easily spread every- where, and the President’s speech help- ed promulgate our thought of starting a “sunshine movement” throughout the trade. The shoe dealers should be first on the band wagon of a National Pros- perity Campaign, and they should act as pilot of a-progressive industry which goes between. manufacturer and con- sumer, for manufacturing depends up- on merchandising, merchandising de- pends upon merchants, merchants de- pend upon consumers and consumers depend upon prosperous times to be able to buy. .The system of retrenching in stocks carried in shoe stores has been going on since 1919, and it is alarming in some instances to note at the present time the return to several fundamental evils which were the causes in some measure of the failure of so many shoe- men at the time of the last financial stringency. The diversity in lines car- ried, together with the small range of selling sizes, will surely put the re- tailer back in the old condition of smal! actual business on a large work- ing stock. The prosperity idea does him abso- lutey no good unless he sticks to that form of practical, potential prosperity, which means conservative buying of styles that have been figured out to the exact selling pair. How to do it?) Talk better business; boost your line; your neighbor; your city; distribute prosperity literature if it is but a base line on your circular; put it into your advertising; send it out with every pair of shoes.—Boot and Shoe Recorder. —_2+ > Merchandising Helps To Be Had For the Asking. Which is the best method of increas- ing sales? This very serious question confronts ‘all retail merchants and covers a vast zone. Every merchant is trying to solve this problem. It is difficult to follow any specific plan, but we find that in the many years of merchandising experience there are several well defined rules which have materially helped in increasing ‘busi- The store must be properly ar- ranged and all merchandise neatly ar- ranged; all goods marked in plain fig- ures; prompt and_ efficient service; store and stock immaculately clean at all times. Too much stress cannot be given to neat and attractive signs, both in the store and in the show windows. Employ courteous and well trained salespeople. For meeting unfair competition, we find the best method of offsetting this is to educate the trade as to quality, price, workmanship and weight and ask for a comparison of quality and price when a customer is under the im- pression he can buy cheaper elsewhere. Spend a little time in explaining to your trade the good quality of the article you are handling, and always welcome an opportunity for compari- son. This goes farther than the method of knocking. In trying to please the dissatisfied customers, we would suggest having a heart-to-heart talk about whatever it is they are dissatisfied about, and if you wish to have them as customers again, give them a little the best of the deal when straightening disputed claims. We find the first loss is usu- ally the last. The best results for the money that is spent is in advertising; goods prop- erly displayed are half sold; it in- ness. creases sales; makes more net profit; it appeals to the people; it speaks for the merchandise you have for sale; it gains and holds the confidence of the people; it helps to bring back dissatis- fied customers, and the majority of re- tail merchants are overlooking their best bet as an advertising medium that they have, so if you will give a little attention to the part of your store that represents your entire investment, with a few of the needs to make the displays, you will soon see your store will have a healthy glow. In our service department we have connected with men along these lines who are willing and are giving their time gratis for the benefit of the independent merchants. We would suggest ladies’ wearing apparel proper display stands for the article they wish to dis- play, which can be had in wood or in metal. The most up-to-date and com- ing display equipment is combination of wood and metal. For the grocer, we suggest price proper us experienced for men’s and tickets, sign holders, and display tables, with a little time spent to prop- erly arrange and you will be agreeably surprised by the results you get from following out these suggestions. —_~+++—___ Solomon To His Son. “My son, never speak unkind- ly of chain stores.. ‘Never knock them, for God made them the same as He made fleas, lice, bugs, wasps, snakes, skunks, gos:ipers, egotists and all other unpleasant things. “In His inscrutable wisdom He made them. “Why He made them only He knows. ‘Some day He may enlighten us. ‘So, my son, speak not ill of chain stores—treat them as thou wou dst treat fleas, lice, bugs, wasp-, snakes, skunks, gossipers and egotists.”” The new patterns are so colorful Campau Ave. and Louis St. Estimates without cost or obligation. CHAS. A. COYE, INC. COYE AWNINGS for Your Home and Store you will surely want to see them. Grand Rapids, M ch. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. MUTUAL PROGRESS CASH ASSETS re... i... ee 19a? os fae 2. oes $ Reeoser 151,393.18 ee 241,320.66 Meanwhile, we have paid back to our Policy Holders, in Unabsorbed Premiums, $425,396.21 for Information write to L. H. BAKER, Secretary-Treasurer LANSING, MICHIGAN 460.29 7,191.96 85,712.11 > 20 RETAIL GROCER Retail Grocers and Meat Dealers Associa tion of Michigan. . Pres'dent — Gerritt VanderHooning, Grand Rapids. First Vice-Bresident—William Schultz, Ann Arbor. Second Vice-President—Paul Schmidt, Lansing. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H.. Bailey, Sr., Lansing. Directors — Ole Peterson, Muskegon; Frank Marxer, Saginaw; Le'gh Thomas, Ann Arbor; M. C. Goossen, Lansing; R. J. LaBarge, Pontiac. How the Chains Drain the Banks. With the entrance of the chain store system into Wisconsin since 1925, have come a decline of $45,000,000 in the resources of state banks in two years and a rise in commercial failures, due to the forcing of the small merchant to the wall, Henry A. Huber, Lieutenant Governor of Wisconsin, charged in an address recently before the Rotary Club of Stoughton. National banks in the past year suffered a lost of $7,- 144,000 in total deposits, Mr. Huber said. “The chain monopoly has resulted in the money of Wisconsin taking wing out of the State,” declared the speaker. “Under the chain store system the money takes flight to Wall street with the speed of a homing pigeon.” Mr. Huber said there were two fac- tors which indicated that chain monop- oly was menacing Wisconsin commun- ity life—the decline in bank resources and the rise in the number of mercan- tile bankruptcies, which have mounted from 61 in 1921 to 229 for the past year. “The plain fact,’ he continued, “is that coincident with the chain store in- vasion in the last two years, the re- sources of the state banks of Wiscon- sin have fallen off more than $45,000,- 000. Before then they were increasing, and in 1927 the increase was $22,088,- 303. The resources of Wisconsin State banks on December 31, 1927, were $637,770,202.98. On December 3], 1929, the resources of Wisconsin State banks, as just announced by the bank- ing department, were $591,200,800.02. The decline the first year was $26,- 572,609.98. The decline the year just passed was $19,896,793.08. “National banks are located in the larger commercial centers, but even these in the past year suffered losses of deposits. The total deposits of all na- tional ‘banks in Wisconsin on Decem- ber 31, 1928, were $441,900,000. On October 4, 1929, before the stock mar- ket crash struck this country, the de- posits of national banks in the state had decreased to $434,756,000. This was a loss of $7,144,000 in ten months. It is probable that the year’s close found this falling off of deposits much higher. oe : Views of Independent Grocer of Flint. Now the independent wholesalers are complaining of the independent re- tailer buying of chain wholesalers. Can they not see that the chain wholesaler is out to get all the busi- ness he can? The independent wholesaler is up against the same proposition now as we independent retailers have always been—the chains. The independent wholesaler must meet his competitor’s price, so the in- MICHIGAN® dependent retailer can’t be blamed for buying where he can meet the retail chain price or some place near it. Some of the independent wholesalers are out with contracts and articles of agreement for the independent retailer tc sign. That in a way ‘binds him to buy ‘of them to a certain extent. We are in a fight for independence, aren't we? The independent wholesaler have to meet his foe, the same as we retailers have for the last ten years. As the independent retailer must compete with the chains, he must buy where the price is right, quality con- sidered. So far I think Lee & Cady and the Schust Baking Co. have done as much or more than any other wholesaler for the home owned stores. Some of the wholesalers go so far as to be willing to donate to the Main Street Crusader, but don’t want their names to get out, so the chains will know they are on the independent side. That is good, come on out in the open and fight. God hates a coward. O. H. Burlew. ——_—_»>+-+___ Raspberries As Large As Plums. Raspberries as large as plums grow in Hawaii and have been introduced in California, but the large berries have not yet come into general use in the State. The Hawaii Agriculture Ex- periment Station is testing numerous seedlings of this native berry, known locally as the akala, in the hope of de- veloping it commercially. the akala, perhaps more closely re- lated to our-salmon ~berry than to American raspberries, was discovered by Europeans in Hawaii in 1778 and, since then, has gradually disappeared from the lower elevations. The fruits ordinarily grow to a diameter of one inch or one and one-half inches, and the larger ones two inches in diameter, according to the annual report of the Hawaii Agricultural Experiment Sta- tion. The canes grow one or two inches in diameter forming a dense underbrush in the forests. will ——_2+ + ___ Will Seek Patent on Whisky Water- melon. A perplexing prohibition question may face the courts of North Carolina next Summer if plans of a Gates county watermelon grower materialize. He plans to plant a large patch of watermelons and when they are almost ripe apply whisky. The method consists of cutting a hole in the stem of each watermelon vine, inserting a twisted strand of cot- ton with one end in a bottle of whisky. The watermelon is supposed to ab- sorb the whisky—and acquire a kick and odor second to none. “Business is good, and I contem- plate applying for a patent trade name for my products—Whisky Melons,” the grower said. —__~++>—___ The Cut Rate Shoe Stores, Western avenue, Muskegon, renew their sub- scription to the Tradesman and write: “Tt is a real asset to any man’s busi- ness, and a help to keep out of the red figures.” —_-_-_—__-.-—__—__ The bass drum makes a big noise because there’s nothing in it. TRADESMAN May 14, 1930 The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS e ° “Se -3- MICHIGAN EGGS - EGGS - EGGS We are in the market to buy Fresh Eggs and Fresh Packing Butter and will pay full Grand Rapids Market date of arrival. ‘ Send us your orders for Egg Cases and Egg Case Material. ] Wire or Phone for our quotations. § KENT STORAGE COMPANY GRAND RAPIDS, MICHIGAN VEGETABLES We specialize in CHOICE HOME GROWN AND SHIPPED-IN VEGETABLES WHOLESALE DISTRIBUTORS VAN EERDEN COMPANY 201-203 Ellsworth, S. W. Grand Rapids, Mich. In More Homes Everyday KOLSOM America’s finest Bread 7, SANCTUM BAKORIUM NEWS Quality — we have found — is an invincible salesman. We have given him a job for life in our bakeries, Uf \ ASSOCIATED TRUCK LINES | (GER The Outstanding Freight Transportation Line > of Western Michigan. q Ql State Regulation means Complete Protection. a eS Le) ASSOCIATED TRUCK LINES Phone 93401 108 Market Av.. Grand Rapids, Mich. ’ SANITARY ‘ SD Y PA GES 10c Each Always in Demand For Every Occasion BE SURE YOU HAVE A SUPPLY. National Candy Co., Inc. PUTNAM FACTORY GRAND RAPIDS, MICH May 14, 1930 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E ®. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Sausage With Fruit. Sausage served in combination with fruit is an excellent addition to any meal. It lends itself to many more and varied ways of serving than we oftentimes think. It not only serves as a dish unto itself, but also furnishes flavor and zest to a number of other food combinations. Crisp, juicy links of sausage sizzling in the pan in the early morning are unexcelled for the wholesome break- fast on a cold winter morning. This, in combination with fruit, is an ideal way of adding variety to the breakfast menu. It is not limited to breakfast alone, but makes a wholesome and appetizing luncheon or supper dish. Those who have not tried the saus- age and fruit combinations will appre- ciate the following recipes: Sausage and Fried Apples—Fry the required number of sausages. Slice and core large, tart, red-skinned ap- ples in crosswise slices without par- ing them, first dipping them in flour to which a little sugar has been added. Fry in the fat left from the sausages until a delicate brown. Serve sausages on the apple slices. Sausage and Bananas—Fry sausages until brown. ‘Cut bananas in halves lengthwise and dip in egg and crumbs. Pour off most of the sausage fat, then put in bananas and fry until a delicate brown. Serve with the sausage and garnish with lemon slices. Sausage Hawaiian—Fry sausages until brown. Saute pineapple slices in butter until a delicate brown. Garnish slices with sausages and serve piping hot. Sausage With Apricots—Heat can- ned apricots and drain off syrup. Fry sausages until brown. Serve them with alternating halves of apricot. —_ 72 >—__ Modern Sausage Plant Like Kitchen. It would seem that nearly. anyone would be interested in peeking into a sausage kitchen of a modern packing house. There was a time when sausage was viewed with suspicion as to its con- tents, methods of preparation and—in a word—the lack of interest some makers were supposed to have for public health. Without going into the question of justification of these sus- picions it may be said that up-to-date sausage rooms now are under the supervision of competent inspectors representing the consuming public and so it is not necessary for manufactur- ers to make special clean-up jobs in anticipation of company, for the places where sausage is made are just as sanitary as the critical housewife’'s kitchen. The construction of rooms is such that they can readily be made clean, and thorough cleaning is done daily or as much oftener as the nature of the work demands. Aside from the immense trucks holding the meat and the tables used for linking sausage and other work, the most interesting pieces of equip- MICHIGAN TRADESMAN a ment are the meat choppers, mixers, and stuffers. The meat choppers are similar to those used in homes, except that they are very large and are oper- ated by power. There are several plates so that meat may be chopped fine or coarse and suitable for any par- ticular kind of product. There is an- other kind of chopper called a silent cutter that works on a different prin- ciple. It has knives curved like a Turkish sword and these are centered on a central horizontal shaft. caters to the shower trade to put on his initial shower display toward the middle of May, or a little later. There are several good methods of reaching this class of trade. Window display is one of the most effective. Newspaper advertising helps. Circular letters can often be used to good ad- vantage, addressed to a selected mail- ing list of young maids and young matrons likely to be hostesses at such events. A fourth avenue of appeal, and probably the most effective, is personal suggestion. Right now, or in any event before MICHIGAN the end of May, would be as good a time as you can get to put on a win- dow display. You can often find a good method of display approach by studying the men- tal attitude of the class of people to whom you are making your appeal. What does the young woman who plans to put on a shower for some bride-elect think of at the very outset. Her first question, in nine cases out of ten, is: “Isn’t there some new kind of shower that hasn’t been done to death already?” So a “Shower Suggestion” window is, right now, a pretty good stunt. Take as your cue the fact that the bride- elect in most cases has already been given a “kitchen shower” by some friend or other, and. that her other friends are anxious for something dif- ferent. es a Why not an aluminum shower? Or a woodenware shower?’ Or enamel- ware? Or an electrical shower, de- voted to the less expensive items of electrical equipment—irons, toasters and the like? Go over your stock and find out just what possibilities it pre- sents—remembering always that the gift articles should be such as are use- ful and necessary in the new home. For instance a “Household Tools” shower would be a good stunt and a new one. Most households start with- out equipment of this sort—tack ham- meers, carpet beaters, handy saws, and other everyday tools with which every household ought to ‘be equipped. Smaller garden tools can be worked into the gift possibilities of such a shower. Your display should show the pos- sibilities, and this means showing a fairly comprehensive line of gifts for each type of shower. A good stunt is to show a few electrical items, a few tools, a few bits of enamelware, wood- enware or tinware as the case may be —group each class of stuff by itself ard add to each group a conspicuous card with as complete a list as you can compile of gift suggestions in that par- ticular category. Thus your window embodies a goodly number of sugges- tions for different types of showers, and very complete suggestions for gift articles in each class. Then comes the matter of effective accessories. How about a big “wed- ding ring” contrived of a large hoop padded and covered with gilt paper? If you can get hold of a miniature bridal couple, stand them inside the hoop. Work in the regulation bridal costume. If you can’t.get that, go through last june’s magazines for colored pictures with a bridal slant. Work these into your show cards or bulletin them be- hind your plate glass. Show-card slogans will help. “May Showers for the June Bride” is a good one. “Why not an aluminum shower?” “The kitchen shower is always popu- lar.” “Let’s help you with shower suggestions.” Another neat and striking window display is contrived with; as central feature, a dummy bride holding a para- sol. Over this dangled from the top of the window by invisible wires a ver- itazble deluge of small kitchen utensils. completely © TRADESMAN Orange blossoms and bridal veil and bouquet were worked into the bride’s costume; and real rice was scattered over the window. ‘Kitchen shower— sure” was the accompanying terse slogan. How far the hardware dealer is pre- pared to go in the direction of prac- tical helpfulness to shower hostesses depends on his own inclinations, and what the trade is worth to him. At Christmas a good many stores make a feature of helpful suggestions, ex- pert help in selecting gifts, etc. “You don’t have to buy,” such stores adver- tise. “Our advice and assistance cost you nothing.” The stunt has in many instances proven a _ good_ business- getter. It is not as difficult as it looks, and it can be adapted to the June gift trade and the May shower trade. All that is needed is some systematic method of accumulating and arranging ideas and suggestions. One hardware deal- er keeps a scrap book—it is now, in fact, a small library of scrap books— in which are pasted ideas for showers clipped from the women’s magazines and Sunday supplements. He has for years been accumulating this material for a specific purpose. The material includes menus, games, decorations, and, last and most important, gift sug- gestions. One salesman has been especially de- tailed to master the subject. Original- ly he was merely expected to know where to look for information; but now from long practice he has it at his finger tips. And so long has his “sug- gestion department” been function- May 14, 1930 ing in that particular town that shower hostesses go to this store for sugges- tions as to their little functions. From the material in--tlese scrap books the hostess can work up her entire pro- gram in a few minutes. So she’ re- ciprocates by deciding on a shower that invites gift articles from the hardware stock. The hardware store can help, also, by showing intended purchasers a com- prehensive list of gift suggestions in any particular line. One dealer has these lists mimeographed, and actually checks off items which have been pur- chased in order to help his customers avoid duplication. These things may look like ntore work than the ‘business is worth. But they help pull a lot of extra business; and if they are properly systematized, the work involved is almost negligible. For instance, all that is required to prevent duplication, by your customers, is to have a mimeographed sheet mark- ed “Shower for Miss Blank,” with a complete list of possible gifts and when a gift is purchased check off the item. Of course other dealers meet’ the duplication problem by offering to ex- change any article afterward. But which process, in the long run, involves the most work? The young folks on your own staff can help you get a line on prospects. Who are the prospective brides? Who are their friends likely to entertain for them? Get this information in advance and send a neat circular letter to the prospective hostess—or, better ‘still, have some member of your staff per- sonally offer to put your store facili- Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment BROWN & SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Harness, Horse Collars Blankets, Robes Sheep Lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN Xe Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE oe May 14, 1930 MICHIGAN TRADESMAN ties at the service of the hostess. En- list the active assistance of your sales- people and your office staff in this work. They can reach prospects you will never reach, and get in touch with them much more effectively. The May shower campaign now paves the way for the June wedding gift campaign a little later. Victor Lauriston. ——>->—___ Suck the Life Blood Out of the Re- public. In studying the origin of the chain stores I found that ithe chain idea was first applied to the liquor ‘business, with Jarge breweries controlling a chain of saloons. Like a lot of other evil things chains trace back to the saloons. This is a very bad origin. Nothing good can come out of that. From liquor the idea spread to tea and in 1858 'the great A. & P. Tea Co. was founded. This led to the Jones Bros. Tea Co. in 1872, the Woolworth 5c and 10c chain in 1879, the James Butler Bros. grocery chain in 1882, the S. S. Kresge Co. in 1885, the J. C. Pen- ney Co. in 1902, United Drug Co. in 1902, until the “racket” stores and “novelty” stores were attracted by the idea. Since 1900 in the United States, the chain stores have spread to more than thirty-five fields, including oils, cafes, barber shops, clothiers, shoes, candies, confections, bakeries, grocers, milk re- tailers, tobacco and cigars, drugs, fur- niture and banks, and in 1928, 3,700 chain store systems in the country did 12 per cent. of the total retail business. Prior to 1923 chain store growth was confined mlostly to big cities but since 1923 the smaller cities and towns have been invaded, particularly by 5c and 10c stores and grocery chains. An- other development ‘was the entry of the mail order houses in the chain field. Sears Roebuck & Co., up to this date is opening branches in big cities, but Montgomery Ward & Co., are setting up 1500 retail stores, mostly in medium sized towns. Mail order houses, years ago, did a service to the R. F. D. peo- ple in isolated communities, but they are making a serious mistake and in- viting trouble in encroaching upon the local retail business. In dealing with chain stores the cus- tomer never makes contacts with the owner or head of the original business. Now we always like to see the man who gets our monev and one advan- tage of dealing with the independent is such contact. Chain stores are an outgrowth of the corporation method of doing business “God made man in his own image, gave him a soul and placed him a garden of Eden.” Man made the corporation soulless, godless, grasping and brutal in the image of the Devil and is making a hell out of the earth. The corporation has made the trusts and the monopolies, those great combinations which stifle the small ntan and sit aloft on glittering thrones and like vampires, suck the life blood out of the Republic. You've got to call a halt to the de- velopment of big business. In fact it’s got to a stage where its province must be plainly marked, Let us regain our constitutional guaranty of right to pur- sue happiness. There should remain forever the opportunity for every man to own his own business and not be like an enslaved subject to be driven by some master. Not a word is said in the constitution about rights and they have none except such as have been given them by the legislatures and the courts. Let us reassert the rights of a citizen to own, to operate and to make a living in retail business. Now a word to you -independent dealer: Give your customers a fair deal. Serve them, know them, be friends with theni—and they'll stand by you. Seriously, you are building a bridge over a great chasm with yawns across the life opportunities of your boy and my boy. Build that bridge stout and strong. Build in the spirit of the well known poem, The Builder. A. S. Bussey. ——_»+~2+—____ Twelve Reasons For Patronizing Independents. 1. Because I can get goods | want at your store. 2. Because at your store | get quick service. 3. Because your store uses an up-to-date system and I| do not have to wait long for my change. 4. Because your displays are distinctive, instructive, and pleas- ing. 5. Because your store is always neat and clean. 6. Because your salespeople al- ways greet me with a smile. No matter how busy they are, they never fail to notice me when | ap- proach the counter. 7. Because your salespeople never try to force me_ to buy something | do not want. 8.- Because your salespeople al- ways show me courtesy and con- sideration; they seem to take a personal interest in my needs. 9. Because your salespeople often have something new to show me. When one of them rec- ommends an aarticle I know it is the best of the kind. 10. Because your salespeople always remind me of things | need. I enjoy the extra purchases even more than the one | purpose- ly came in to make. 11. Because at your store, when others are ahead of me, | know I will be served in my turn. 12. Because at your store | can get my money back if I am not satisfied. ‘He profits most who serves best.” Use of Cottons For Town Wear Increasing. The impression prevailing in some quarters that cotton frocks and en- sembles are primarily for warm weather and resort usage is entirely erroneous. During the current season there has been a vigorous consumer call for cotton attire for ordinary city wear. It consisted chiefly of small pat- tern prints with black, blue and other subdued backgrounds. Of course, when the resort season gets under way, the light pastel shades and the medium- sized printed motifs will begin to have the preference, but to date these have been of minor consequence. In fact, they are already profitably active on the Pacific Coast and in the South. LaRose Market, Inc., 7828 Gratiot avenue, Detroit, send in their renewal and say: “Your wonderful articles on chain store questions are worth many times the price of your paper.” Halloran Detective Agency High Grade Detective Work 506 G. R. Savings Bank Bldg. Grand Rapids Michigan Phone 65626 EW ERA LIFE ASSOCIATION Grand Rapids. SOUND COMPANY, SOUNDLY MANAGED BY SOUND MEN. a ai eed Ns ~ TRILBY SOAP Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. Corduroy Tires Sidewall Protection Made in Grand Rapids Sold Through Dealers Only. CORDUROY TIRE CO. Grand Rapids, Mich. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-2311 Murray a GRAND RAPIDS, MI GAN SIDE LINE MEN WANTED SALES MANIFOLD ORDE BOOKS COUPON Autographic Registers and Forms THE WIRTH SALES BOOK CO. 4446-52 N. Knox Ave., Chicago ©, *e I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT CHEESE All varieties, bulk and package cheese ‘Best Foods’’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and USTARD OTHER SPECIALTIES The Brand You Know by HART Look for the Red Heart on the Can LEE & CADY Distributor The ' AMERICAN NATIONAL °o BANK o 4% interest paid. Capital and Surplus $750,000.00. Member of the Federal Reserve System. Character Loans made by our Indus- trial Dept. Gen. John H. Schouten, Pres. Ned B. Alsover, Vice Pres. and Cashier FredH. Travis, Asst. Cashier 24 HOTEL DEPARTMENT News and Gossip About Michigan Hotels. Milwaukee, May 10—Here I am blessed with a few good friends in the hotel game. Milton Magel and his good wife (Hazel) are now comfortably installed in the Hotel Plaza, a 300 room apart- ment hotel, fully up to the minute and operating with an 88 per cent. occu- pancy. I had ample opportunity to inspect this proposition and feel very much like congratulating them on their possessing this property on a long- time and quite favorable lease. Mrs. Magel had just returned from a visit to Michigan among some of her old- time hotel and other friends. Later on I shall have something interesting to say about their Milwaukee acquisition. Harry Halfacre, manager of Hotel Pfister, of which Ray Smith is owner, showed me all over this familiar Mil- waukee landmark, on which over a mil- lion dollars has been recently expend- ed in improvements. Some of the rooms are the most sumptuously fur- nished of any I ever inspected, while the public features are certainly marvelous. Harry used to be connect- ed with Hotel Portage, at Akron, Ohio, but was a frequent participant at the conventions of the Michigan Ho- tel Association. The Kletszchs, Herman and Alvin, who are owners of the Nationally- known Republican House, have taken personal charge of the property, which has been owned by the family for at least a half century, are making mark- ed improvements, which will add to the comfort which has always been dispensed so liberally by the institu- tion, and will add to its laurels. It was my good fortune to be a partici- pant at the festivities offered on the occasion of Herman’s birthday. He has been secretary of the Wisconsin Hotel Association for many years and I can conscientiously say that he “knows his onions.” If my commuta- tion ticket holds out expect to repeat my visit in the near future. Out in Nebraska and Iowa they have several hotels named after a favorite cereal, such as Corn Husker, Tallcorn and the like. After they have ex- hausted the vocabulary of cereals I will expect to hear of Corn Cure, plas- ters and the like. A recent issue of the Hotel World certainly gives my good friend, George Crocker, managing director of Hotel Olds, Lansing, a wonderful send off, as it were. Wish I had the nerve to ask for the space to reproduce it here, but later on I am going to do a little detective work over there myself and confirm some of the statements made. In the meantime I trust our friendship will continue. The Windsor Hotel, Sault Ste. Marie, is to have an addition of eighty- six rooms, giving it a total of 130, all modern. Paul M. Everett is the oper- ator of same. Hotel authorities do not agree with some of the optimists who are claim- ing they can see an improvement in employment conditions. The facts are that with the constantly increasing over-production of hotels and_ the cessation of transient commercial trade, there is not so much to feel jubilant about. Still crazy investors will continue to fall for promotionists and the orgy of overbuilding will no doubt continue. Hence the reduction of clerical forces in hotel administra- tion, The Michigan Hotel, at Kalamazoo, has just been leased to Gus Dussius MICHIGAN together with an adjacent store. A new coffee shop will be opened and other changes made. I feel sure that Dave Reid and his son, Raymond, will make a hit with their operation of Hotel Herkimer, Grand Rapids, which they recently ac- quired by lease with an option of pur- chase. Dave is surely one of the best ever, and my somewhat more limited acquaintance with the junior member of the organization, justifies me in making this claim. I never knew why Dave disposed of his South Haven property, but I am willing to wager it was not for lack of patronage or wan- ing of popularity. The increasing accession to the ranks of Greeterism pleases me. These are the resourceful young men who take their positions and responsibili- ties seriously, and when it comes to the question of loyalty to their em- ployers are record breakers. I am watching with interest the progress being made by W. E. Deffenbacher in his efforts to establish an endowment fund for their home, at Denver. Wisconsin has a law making it a misdemeanor for a_ hitch, hiker to soicit a ride in a passing automobile or for the driver to pick un any stranger under such conditions. Other states have followed suit. The highways to the Pacific Coast are fairly alive with such adventurers, many of whom re- sort to robbery and homicide when ac- commodated by motorists. There is also a large other class who steal or make a purchase of a $35 jitney and become public nuisances. They, also, should be regulated. Clyde J. Burns has purchased the lease of and furnishings of the Hotel Delta, Escanaba, from Joseph P. Oberlin, and will take possession of same on June first. Mr. Oberlin pur- chased this hotel from Burns & Cleary about two years ago, after they had been associated in its operation for eight years. I know them both very well and have no doubt that Mr. Burns will continue the successes enjoyed by the old firm. The Delta is one of the few modern hotels in the Upper Peninsula, is well located and has al- ways enjoyed a satisfactory patronage. Mr. Oberlin, according to reports con- templates locating in Muskegon, but I will await an official announcement before enlarging on the topic. When I was operating at Glen Lake we were closely in touch with one another and his acquaintance was one of the de- lights of my existence. A. W. Heldenbrand. who recently bought the Arcadia Hotel, at Alma, has changed the name of that institu- tion to Hildy’s Inn. Serves him right. If one ever wanted a gnaranty that a hotel was all it claimed to be, the simple word “Hildy.”” would meet the requirement. I will soon tell you more about it. The Hotel Marquette, at Marquette, which has been almost completely re- built and refurnished, has been re- opened to the public. It was one of the first modern hotels ever built in the Lake Superior section and I am not so sure that it was not one of the first of that class built in the State. This I do know—it has always been one of the most popular. John Lewis, one of my most satisfactory friends, is its owner, but it will be operated by his two resourceful daughters, Misses Rhea and Margaret, who know exact- ly how it should be done. By assum- ing this responsibility they will give me more time to visit with the owner, if I am fortunate enough to catch up with him this summer. Whether you know it or not there is a law in Michigan making it a fin- TRADESMAN May 14, 1930 HOTEL CHIPPEWA HENRY M. NELSON, Manager European Plan MANISTEE. MICH. Up-to-date Hotel with all Modern Conveniences—Elevator, Etc. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.”’ HOTEL ROWE Grand Rapids, Michigan. HRNEST W. NBIR, Manager. HERKIMER HOTEL EUROPEAN Rates $1.25 to $2.50 RAYMOND G. REID, Mer. Cafe in connection. 313-337 Division Ave., South GRAND RAPIDS, MICH. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND, Mgr. The LaVerne Hotel Moderately priced. Rates $1.50 up. GEO. A. SOUTHERTON, Prop. BATTLE CREEK, MICHIGAN Hotel Hermitage European Grand Rapids, Mich. RATES: Room and Bath $1.50 - $2 JOHN MORAN, Mgr. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria : i “The making, drawing, uttering or delivering ,of such check, draft: or or- der shall ‘be prima facie evidence of intent to defraud, and the certificate protest of non-payment of same shall be admiSsable as proof and shall be presumptive evidence that there were no funds or insufficient funds in or credit with such bank or depository, and that the person making, drawing, uttering or delivering such _ check, draft or order had knowledge that there were no funds or _ insufficient funds in or credit with such bank or other depository. The word “credit” as used herein shall be construed to, mean an arrangement or understand- ing with the bank or depository for the payment of such check, draft or order.” Now that Uncle Sam has outlawed the lowly pop bottle, I presume the Mason fruit jar will be. the next item to “walk the plank.” Then Mother’s home made raspberry preserves will receive a death blow and we will all have to use treacle on our hot biscuits. The four-day short college course in hotel operation, at Michigan State College, last week, is reported to have proven a wonderful success, especially MICHIGAN among the younger candidates for ho- tel careers, although the older ones were very much in evidence also. Such preparation for those who really and sincerely want to cater to the public through this channel cannot be too highly recommended, and I trust this annual round-up will be continued. The merging under one operating company of a large group of import- ant Detroit residential hotels, originally announced last vear, has been prog- ressing quietly but surely toward com- pletion, according to the finance com- mittee which has the matter in charge. The principal holdup on the deal has been due to changes in the personnel of the Union Trust Company, which is placing a first mortgage on the group of hotels, said to approximate $9,000,000. Arrangements were com- pleted with the trust company a month ago and the consuminiation of the deal looks likely. Work has already begun on a pro- gram to rehabilitate the Hotel King, at Reed City, which recently came into possission of the Dohertys, of Clare. F. E. Doherty, who has been operating a hotel at Daytonia Beach, Florida, has returned to Michigan and taken the superintendency of the work. All of the rooms will be redecorated, seventeen baths will be installed, be- sides which telephones will be in- stalled in all apartments. I expect much of the King under Doherty man- agement. Frank S. Verbeck. —_+-+>____ Labor Surplus Due To Urban Trend. Economic pressure has been driving rural people to the cities at an acceler- ated rate. When the many men _ now living were boys, the population of the United States was half rural and half urban. To-day it is 28 per cent. rural and 72 per cent. urban. The urban population, exclusive of people living in villages, increased by more than 8,000,000 between 1920 and 1925. Since 1925 the migration city- ward has gone on unabated. Increase in urban population has had two results: It has: swelled the ranks of the unemployed. It has intensified the pressure for increased industrial production. The unemployment problem is acute to-day in many centers. It is becoming constantly more acute as more rural people move to town. Industrial labor, therefore, has a stake in the restoration ot the economic balance. It is doubtful if the policy of paying high wages to support competitive de- mand can be continued by a race of fierce competition in the labor market. The trend of population cityward has increased productive capacity in the induStrial field, which, unless con- trolled, will result in a glut of goods. It has been estimated that, whereas be- fore the war the industrial plants of the country-in certain important lines had capacity to produce one-sixth more than the people of America could use, _to-day existing plants in those lines can produce 50 per cent. more than : they can ‘buy. Heretofore overproduction has been checked by consolidating ownership and closing superfluous plants.. How long public opinion will sanction con- solidations, after it begins to appear that they tend to reduce many work- ing men and many executives to the ranks of the unemployed, is prob- lematical. TRADESMAN What has caused the movement city- ward? Lack of opportunity to earn a satisfying income on the farm. James D. Slack, professor of eco- nomics at Harvard University, recently declared that prices of farm products need to be one-sixth higher than they are now if agriculture is to be on a plane of equity with urban industry. The cause of the trend to the cities, with its social and economic conse- quences, is our failure to preserve the industrial’ balance. Theodore Christianson, Governor, State of Minnesota. ——_ ++ A. & P. Prosecuted For Violation of Law. The State Department of Agricul- ture and Markets of Wisconsin has started prosecution of-the A. & P. Co. for violation of a state law forbidding the issuance of trading stamps or cou- pons redeemable in any way except by cash payment. On January 27, it is alleged by the Department, the A. & P. store at 410 State street, Madison, sold packages containing the pancake flour to the Fishback Co., Indianapolis, together with $2.95, the purchaser would re- ceive an electric griddle with a retail value of $7.50. Information was filed against the same corporation for violation of the same trading stamp law in October, 1923, the Department charges. At this time, however, the case was dismissed, as the corporation’s attorneys con- tended that the corporation was mis- informed by local attorneys as to the interpretation of the Wisconsin law, so that they were not morally guilty of maliciously violating the law. A minimum penalty for violation of this section of the statutes is placed at $500 by the trading stamp law, which was passed in 1917. The Supreme Court has twice up- held the constitutionality of the trad- ing stamp law, the second time offer- ing the following explanation: “They (trading stamps) rely upon something else than the article sold. They tempt by promise of a value greater than that article and apparently not repre- sented in its price, and hence it may be thought that, thus by an appeal to cupidity they lure to improvidence. This may not be called in an exact sense, ‘lottery,’ may not be called ‘gaming.’ It may, however, be con- sidered as having the seduction and evil of such.” —__+--+—___ “Backbone” Bars Returns. That the solution of the returned goods problem is wholly a matter of individual “backbone” and not one of trade co-operation, is the assertion made by one of the most important factors in the women’s apparel field. It is the contention of this man, who does not wish to be quoted by name, that there is no general cure-all for the evil, and that it was useless to waste time hunting for one. “Tt is unfortunate, but the fact must be faced that the apparel industries have not yet reached that desirable state of development in which all of the parties to an agreement will honor it,” this man said. “In saying this I want to emphasize the word ‘all’ for 2s my long connection with these trades has taught me that there are many men in them whose word is as good as their bond. Were the membership of their industries confined to these men, illegitimate returns would ulti- mately become almost as rare as to- day they are common. others who co-operative “However, there are agree to participate in movements for trade betterment with the mental reservation to do so only to the extent they can without mak- ing any personal sacrifice. The only interest such men will have in at- tempts to cut returns by making chronic offenders known to the trade will lie in scanning the reports for pos- sible new sources of outlet. They may make a gesture at co-operating, but will do so largely to produce a smoke screen. “The only effective way to stop re- turns is for each man who is losing money by the practice to put his foot down hard on it. He will either build up a fine clientele or go broke.” ——_++ -____ Fred A. Thatcher, dealer in general merchandise at Fountain, renews his subscription to the Tradesman and writes: “Keep after the grafters and swindlers. You are doing the best work of any editor in Michigan.” — Starting — SATURDAY, MAY 17TH A Riot of Mirth! FANNIE BRICE ‘BE YOURSELF” —— Wihh —— Robert Armstrong Harry Green Talking ALL singing 1 Laughing ° Added “Kent” Features CLARK & McCULLOUGH oe ae “HIRED AND FIRED” “Novelty” - “Sportlight” “Paramount News’ LS oe "e MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms ote 400 Baths RATES $2.50 and up per day. DRUGS Michigan Board of Pharmacy. President—J. Edward Richardson, De- troit Vice-Pres.—Orville Hox:e, Grand Rap- s. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. President — Claude C. Jones, Battle Creek. Vice-Pres'dent—John J. Walters, Sagi- naw. Secretary—R. A. Turrell. Croswell, Treasurer—P. W. Harding. Yale The American Tree. The tropics have their bread-fruit and their milk trees, but this is the season of the sugar tree of the North, and no one need envy the indolent fruits of the South. We have our sugar maple, the noblest tree of the forest, the gayest in autumn and the sweetest in March. All over New Eng- land and New York the sap buckets are hanging, and through the elderber- ry spouts the clear sap is dripping, as it has been dripping all the springs since the Indians taught the first set- tlers the secret of the maple trees. Nor were the Indians the only forest dwellers to recognize the primacy of the maple. All sap is sweet in spring, but maple sap is particularly. sweet, and there is no maple to equal the sugar maple—the hard “tock maple,” as those who cut it call it. The wood- peckers know the sweetness of the tree and love to drill their holes to its inner bark; the moose of the North woods chew it and the red squirrel is a famous sugarmaker, tapping the highest twigs and leaving the sun and wind to do the evaporating for him. Boiling down the sap is a tedious process for the amateur from the city, ‘but it 1s superb sport in the real sugar country, when the great black sap ket- tles hang over roaring fires in the “sugar bush” and the whole commun- ity gathers to test the syrup and the sugar and to make spring candy by dropping boiled syrup in the snow. Something stirs in the winter-bound heart when the map'e sap defies the laws of gravity and starts coursing up- ward in the trees. It is our own tree, this sugar maple, a full 100 per cent. American, a part of our most native tradition. Let en- thusiasts for tree crops, like J. Russell Smith, bid us grow honey locusts, as- suring us that its beans carry 39 per cent. of sugar. No one who has. watch- ed maple sap boil can be convinced that any other sugar—cane or ‘beet or honey locust—will ever equal home- grown maple sugar. —__o 2. .._ Mechanical Refrigeration Established. Doubtless the most noteworthy ad- vance in fountain equipment in recent years has been the adaptation of me- chanical refrigeration to the varied temperature requirements of the foun- tain. Through the introduction of modern electrical urits, the cost of the plant has been br-ught down to a point where it is possible to the aver- age, fountain. Nothing, not even the electrical devices that have proved so MICHIGAN popular—has so aided in refining the fountain service since the advent of liquid gas made possible the auton:atic carbonator. The initial investment in an elec- trically refrigerated apparatus may be slightly higher than. that in an ice-re- frigerated fountain, but in actual prac- tice we have records to show that the cost of operation is only about one- third that of ice and we have done away with sloppy service. which means a lot to any store that caters to the public. Ice cream shrinkage has been lessened and losses from soft ice cream are of the past. We have little use for ice now. We keep some shaved ice to put in drinks for those who desire it, but the tem- perature of our beverages is so low without it that save for its appearance in fancy beverages we would not need it at all. There are a few customers who like to see a little fine ice in. their phosphates, and we are glad to please them by adding it. But modern equip- ment is not only desirable but abso- lutely essential to perfect service. —_+~+<+_ Ultra-Violet Glass. Much progress has been made in the last few years in the development of sources of ultra-violet light for home use. We now find many sun porches equipped with ultra-violet transmitting glass. The glass is being improved. We are accustomed to seeing ultra- violet lamps in homes. These are get- ting more and more convenient and have greater safety than in the past. But there is one factor in the ultra- violet light problem which has re- mained wholly neglected and which was but recent’y pointed out by Dr. M. Luckiesh, who calls attention to the fact that our walls are not well design- ed for the reflection of ultra-violet. We retain the light about as well as we could retain water in a bird cage. Na- ture has done a better job. It is not necessary to get in the direct sunlight to benefit frony ultra-violet rays. Fully as much as 50 per cent. of the ultra-violet found in the direct sun will enter the north windows. This is be- cause ‘the ultra-violet is so easily de- flected by water vapor in the air and thus redirected. The inventor, who is willing to spend his time on a develop- ment for the future, will find it worth while to begin work on an ultra-violet reflecting wall material. 2.2 >____ Cod Liver Oil in Treatment of In- cipient Tuberculosis. Arthur D. Holmes and Hanna L. Ackerman in a paper presented before the biological division of the American Chemical Society at Minneapolis state that medical examination of under- weight school children frequently re- veals incipient tuberculosis. A group of children who were in contact with tuberculosis at home, who were them- selves arrested cases, or who were run- ning a temperature, served as subjects of an investigation designed to secure data concerning the possible value of cod liver oil for such cases. At the beginning of the investigation, a rec- ord was made of the physical condi- tion of the subjects. At intervals dur- ing the experimental period the TRADESMAN weight, temperature, and absences due to illness, were recorded for each in- dividual. In general, at the termina- tion of the study the children showed a definite increase in body weight and a lowering of abnormal body tempera- ture—the body weight of a large por- tion of the subjects had become nor- mal. Also there was an improvement in gene:al health and quality of school work. >> ___ Disinfecting Effect of Tobacco Smoke. American hygienists have recently tried to see whether cigarette smoke can destroy bacteria, especially those which occur chiefly in the oral cavity. The person undergoing the tests rinses the mouth with 10 cc. of water, which is then diluted and mixed with nutrient broth to procure suitable living con- ditions for bacteria. Through _ this saliva suspension the smoke -of the cigarette is blown, and the number of bacteria still capable of living is de- termined. It was found that the num- ber of bacteria was reduced through the cigarette smoke ‘by about 35 per cent.; with a slightly different method even by 40 per cent. Half an hour after the smoking of a cigarette, the bacteria in the oral cavity of the in- vestigator had dintinished by 14 per cent. These results might prompt in- vestigation into the old popular belief that tobacco smoking is good for the preservation of the teeth. —_2>-~->_____ Dangerous Preparation of Digitalis. John Wyckoff and Harry Gold, New York, give a brief summary of obser- vations on the potency of digtalis. May 14, 1930 They found that of two specimens, one was twice as potent as the other. They stress the importance of knowing the exact potency of digitalis and, inci- dentally, they call attention to the mis- branding of digitalis by manufacturers. It is not possible to state how fre- quently digitalis on the market is mis- branded. The fact that such practice has been discovered is a matter of grave concern to the physician who is compeiled to rely on the accuracy of the manufacturing pharnsacist. It is well to be reminded that digitalis is a potent drug which varies widely in activity, and the experience of the pneumonia committee in the forthcom- ing reports will indicate even more clearly the dangers arising from the use of any preparation of digitalis the potency of which is not accurately stated. —_2+>____ Shirts Bought For Hot Weather. Orders for men’s shirts for Summer wear have been coming through in greater volume recently. The polo shirt continues to retain a dominant position in the business placed, despite doubts expressed in some quarters as to the strength of its vogue. Rayon types are particularly sought. Broad- cloths likewise are doing well from a volume standpoint, in both whites and colors. The trend continues to favor collor attached styles in popular price lines, with considerable interest shown in the models featuring new collar shapes. Buying for sales continues to absorb stocks offered at concessions. ——_2~-—> To control others, first control self. TWO FAMOUS BRANDS, KNOWN FOR QUALITY WHEREVER MEN BUY CIGARS THESE LEADING QUALITY CIGARS ARE GOOD CIGARS TO TIE TO Distributed Throughout Michigan by Lee & Cady May 14, 1930 MICHIGAN TrADESMAN 27 Late Mercantile News From Ohio. = Hukill have opened a meat market WHOLESALE DRUG PRICE CURRENT Youngstown—An involuntary peti- here. tion in bankruptcy has been filed in Barberton—Homer L. McDonald, : : ‘ ee : : Prices quoted are nominal, based on market the day of issue. the U. S. District Court at Cleveland trading as McDonald Shoe Co., has ae ; ; Sik a pe : sy: cids Cotton Seed ____ 1 35@1 50 Selladonna _____ a against Rosenbaum Naughton Co. by filed a voluntary bankruptcy petition i Gea 0 @ a Canene Ae es 5 00@ 5 - fo @2 28 Attorney Murray Nadler, representing in the U. S. District Court at Cleve- Borie (Xtal) 10 @ 20 ea am ------ ood zs oo Comp’d_ os 7 i . . 5 a i Rane Ney pal $ § @ LUCaALY ee so « a 4 American Trouser Co., Pittsburgh, land, listing liabilities of $3,240 and a” Peace = = ae Hemlock, pure__ 2 00@2 25 Cantharides __-_. @2 52 . ; ' r NMurintic 0 | 3%@ sg Juniper Berries_ 4 50@4 75 Capsicum _______ @2 28 $183; College Hill Clothing Co., New assets of $1,800. eee oar aac 15 Juniper Wood - 1 50@175 Catechu "> @1 44 York City, $774; Standard Tailoring oe Onan 1h @ 25 ae oe Py a5@1 . eee oe @2 a i i i Ai ine. eS “ic 3164 gs Lard, No. -.-- | 23@1 40 Colchicum _____ @1 Co., Cleveland, $121. oe F a lpr age tae ee ae 52"@ 6) Lavender Flow. 6 00@6 25 Cubebs @2 76 ‘ u hipping tropical fruits from Mexico oe oe e Lavender Gar'n. 1 25@1 50 Disttalis @2 04 Toledo—The Silver Deal Corpora- fi . A p ac ae Canin 4060495 Gentian @1 35 . to New York and other U. S. markets Ammonia Linseed, raw, bbl. @iie. Guaiae @2 28 Hee Tis Decn omartered to deal at I irpl i dj Linseed, boiled, bbl. @1 16 Guaiac, Ammon @2 04 ys air is propose oncern Ye 26 .. 07 @ 18 Linseed, boiled, bbl. @ aiac, Ammon.- 2 wholesale and retail in meats and meat 2 ae a BOSE ore a. ia i ae a — a @ 15 Linseed. bid. less 1 23@1 36 hon @i % products. ‘The corporation will iscue that as een eee under ' e Water, 14 deg... 5%@ 13 Linseed, raw,less 1 20@1 33 Jodine, Colorless_ @1 50 na of Air Express Fruit Co. Durin Carbonate 20 @ 25 Mustard, artifil. oz. @ 35 Iron, Clo. @1 56 250 shares of no-par stock. Incor- oe ee a y Guile Guy wh @ is Neattoct ine@ta: Kino @1 44 porators named are E. M. Butler, Ray the mango season in the Tampico re- Gare bare _-. 4 00@5 00 rh Se = = . = , : : : : ¢ : ve, Malaga, aNUX QMAICe o2.. a J. Garner-and J. F. Daly gion that fruit will be the principal Baleame wie e655: Gas @5 40 ee r he airplanes, according to E. Copaiba ________ 1 00@1 25 Olive, Malaga, Opium, Camp. -. @1 44 Cleveland—An order of adjudication ‘#"8° af the ai Lien hay 8 rie (Canada) 2 75@3 00 acc On a as 25 Opium, Deodorz’d @5 40 has been entered by the U. S. District : Hollard, president of the company, pir (Oregon) G51 00 Orange, Sweet 6000625 "HUPAarb -------. a s . . i i i. =e ORAS F € se, DOW Db LO Court here in the involuntary bank- who says the airplanes will be equip- roe Serie 2 oo. Ye Origanum, pure_ @2 50 . Se eee me Oey crea ea i mibap sla cee ELMER cit (GMMR eter hace Ce es é Was ri ae , > 9 ‘a ruptcy case of Phillip Schnabel, trad- ped with refrigerator compartments is 3 0003 25 — ing 46 Coown Silk Store. and ne ae and that a profitable business can be Barks Beanies gee a Lead, red dry __ 13% @14% ; - : A a. . i Cee ose, p uO thi ry 13%, 7 ee eofeered 40. Referee Carl D. ric done in carrying loads sufficiently cas fosdsary)- ah 80 ee Biows ees pe on wits os ene . hg i. b : Jassia aigon an oO @ 0 Sz 1 ae } - & = pe eae 4 ce Welt. Gh bie Gike fae adainsotestion large to make long deliveries, even to Sassafras (pew. 0c) @ 50 undelwood, E. wacen Ochre, yellow bbl. Ke 2% , Ba ? o - Se x " re < U - 3 SS ¢ : New York. ee eS Ove See ce Aaa on Toiet 3%4@ 7 pu ary , 2 250 __.__.... 20@ 30 Sassafras, true 2 00@2 2 Red Venet’n Am. 3%@ 7 Be a anes he Sie 0@ See a Gai Red Vencth wa 46 5 ceedings were filed yesterday in the uick Thinking. : Spearmint ______ @00@e25 Putty 5@ 8 U. S. District Court at Cleveland \ . pe igs position in Barnes Sperm -----_-__. er Me Oo oa Tae ‘AV young man receivec Cubeb 90 ey 7 00@7 25 Reb 2 a ! am ’ : ; on : a a ISP 5@ 75 L , __ 2 80@3 Pe ey ee ft sierne dcnetunel che mcowinn ek Se “Ae bee ieee Dry Goods Co., by Attorney D. P. Hy- concern. After working there a year prickly Ash ______ @ 7 auruculine, less 67@ 80 1 ale | yr . . 6 : °Pre rs : man, representing Helen Mayer, $310; he went into the manager's office and i. ee 6 00@6 25 Msceillaneous Krohngold Shoe Co., $34, and J. F. asked for a raise. Extracts Wintergreen, sweet oglawatia eae ae ri 2 é : 9 Licorice | 60@ 75 birch 300@o 25 See — Fegan . os a : What are you getting now?” asked —[igorice, powd. _. 60@ 70 W ntergreen, art @l1 a eee 06@ 12 Cleveland — Creditors of Morris the manager. Worm Seed ____ 4 50@4 75 prone a and ana are : : are Wormwood, oz. __ @2 00 Sen ee - Klein, trading as Morris Klein Co. “on ?”? Flowers ' ( Bis Sabi ’ s ’ And how much do you want? ismuth, Subni a : , Arica _ 75@ 80 Wate 2 25@2 52 mianeisetarre of women's coats, 2217 “I think I’m worth fifteen dollars a Gham mulle Ged.) 30 40 oe Xtal or ee Woodland avenue and 2608 West 25th week, sir.” Chamomile Rom. @1 25 Potassium “powdered _____ 05@ 13 street, have accepted the debtor’s 35 “Oh, you think so, do you?” tcosbouate Pe 35@ 40 Cantharides, po. 1 25@1 50 ee > eC a@ 25 Neier 9 279@ 5 per cent. composition offer. It has not “Yes, sir. I've been thinking so for Gums _) Froude Ma: 6 So ee yet been confirmed by the court time; but I have been so busy sous a eer pb a Bee eae 4@ i Canning. 8 40a? Us ‘ some time; | Acacia, 2nd —____ o@ 00; Chlorate, gran’d_ 21@ 28 Ca eee ea 2°@ ps ; : ora * : : assia Buds __-. 38@ 4 Cleveland — Involuntary bankruptcy that | haven't had a chance to ask you poles Pewicicd ae ck ae ac ov ve oe Cleves 1o@ 50 i : t ; é la, ae ov - € eras) Ce | (a 2 ‘halk Der eiesaa @ oe proceedings have been filed in the U. for it before now.’ Aloes (Barb Pow) 33@ 45§ Cyanide -________ 30@ 90 ane 190 se istri i i . Aloes (C: > 25@ 35 ide e408 Soe ao S. District Court here against Morris He got the raise. aides heat mo 7B - fo as : ao ph Sas ee Faas M. Rothman, trading as Marys Men’s ——_+<+<+—__ Asafoetida —--_-_- Gigs =6GU) Frucsiate, yellow 250 45 Cocca Elier . Gaal a . . . . , q Irnesjate ° ¢ 7 or Shop, by Attorney Sidney Weitz, Detroit—Empire Linen Service, Inc., eon ---------- ao es ae red __ we vo Corks, list, less 30210 to J J | ‘al ‘ ve 2 RRCG oo y representing C. B. Goorin, $204; 6408 Woodward avenue, has been in- Guaac ___._.... @ 60 : Pega : : ‘ Guaiae, : f FODMOFAS 3@ Hibshman Bros., $297, and by Attor- corporated to supply linen to hotels, ao @1 35 Roots Copperas, Powd. 4@ 10 > 2 ont] 5 5 ‘ants | ! a thor- Kino, powdered__ @1 20 Corrosive Sublm 2 25@2 30 ney C. E. Nadler, representing Cam restaurants and clubs, with an au 0 wo ior At die a Chen ‘Tartar 35@ 45 pus Sweater Co., $51. ized capital stock of $5,000, all of which Myrrh, powdered @1 25 Eo powdered. 40@ 45 Cuttle bone ___ 40@ 50 ‘ i ‘ oa Opium, powd. 21 00@21 50; Calamus _________ 35@ _ 85 Detsrine = 6@ 15 Pioneer—Allen Jenkins and Ralph has been subscribed and paid in. Opium, gran. 21 00@21 50{ Elecampane, pwd. 207 30 Bova Powder 4 o0@4 50 Shellac, Orange 50@ 65} Gentian, powd. 3 Parsons, 10 oz. ______ 270 oya OZ., GO%. ---- £ WV whist No. 3 _____---_ 2 75 ee o. i. ‘nut, sli. 0 Royal, 12 0z., doz. -- 4 95 Whisk, siglo ae Beefsteak & Onions, s 3 70 Royal, 5 tb. _..-:.- 25 40 Chili Con Car., 1s -.. 1 36 Calumet, 4 oz., doz. 95 BRUSHES Deviled Ham, %s ._.. 3 20 Calumet, 8 oz., doz. 1 85 Scrub s Deviled Ham, %s -.-. 3 60 Calumet, 16 oz., doz. 3 25 Solid Back, 8B in. ale 1 50° amburg Steak & Calumet, 5 lb., doz. 1210 Solid Back, 1 in. ---v 175~ | Onions, No. 1 ___-__ 3 15 Calumet, 10 Ib., doz. 18 60 pointed Ends -------- 1 25 Potted Beef, 4 oz. __-. 1 10 Rumford, 10c, per doz. 95 8 oz., doz. 1 85 Rumford, 5 Ib. “doz. "12 50 K. C. Brand Per case 70 size, 4 doz. 15c size, 4 doz. 20c size, 4 doz. 25c size, 4 doz. 60c size, 2 doz. 80c size, 1 doz. ----- 10 Ib. size, % doz. ---. 6 75 BLEACHER CLEANSER Lizzie, 16 oz., 128 ---- 2 16 BLUING Am. Ball,36-1 oz. — Quaker, 1% oz.. Non- freeze, dozen ------ Boy Blue, 36s. per cs. 1 00 85 2 70 Perfumed Bluing Lizette, 4 0z., 128 -- Lizette, 4 oz., 24s -- 1 Lizette, 10 oz., 12s __ 1 Lizette, 10 oz., 24s -. 2 BEANS and PEAS 100 Ib. bag Brown Swedish Beans 9 00 Pinto Beans -------. 9 25 Red Kdney Beans -- 9 75 White H’d P. Beans 7 75 Col. Lima Beans -_--- 14 60 Black Eye Beans -- 16 00 Split Peas, Yellow _. 8 00 Split Peas, Green -_-_ 9 00 Scotch Peas —._.____-_ 6 25 BURNERS Queen Ann, No. 1 and Ss3s io White Flame, and 2, doz. BOTTLE CAPS Dbl Lacquor, 1 gross pkg., per gross BREAKFAST FOODS Kellogg’s Brands. Corn Flakes. No. 136 2 85 Corn Flakes. No 124 2 85 pkg., per gross Pen Nn 224 ___ 2 79 16 fen. No: 202 _... 2 00 Krumbles. No. 424 _ _ 2 7A Bran Flakes, No. 624 2 45 Bran Flakes. No. 602 1 54 Pine Kriepies & nx _ 2? 79 Rice Krispies, 1 oz. -- 1 10 Peerless ee 2 Shoe i. No 1-0 No 2-0 3 00 BUTTER COLOR Dandelion ~~----------- 2 85 CANDL Electric Light, > Ibs. 12.1 Plumber, 40 Ibs. ----- 12.8 Paraffine, 6s ~-------- 14% Paraffine, 12s ------- 14% Wicking. _.......__..__-= 40 Tudor, 6s. per box -- 30 CANNED FRUITS Hart Brand Applies No. 10 5 75 Blackberries y oes senne= ‘ Priae of Michigan _--- 3 25 Cherries Mich. red, No. 10 __--12 50 Bed, No. 10 5 13 00 Red, No: 2 4 25 Pride of Mich. No. 2__ 3 65 Marcellus Red ------ 3 25 Special Pie ~--.-.----- 2 70 Whole White ~-------- 3 10 Gooseberries No: 10) 00 Pears 319 oc. glass 5 65 Pride-of Mich. No. 2% 4 20 Plums Grand Duke, No. 2%_- 3 25 Yellow Eggs No. 2%-- 3 25 Black Raspberries Nh 3 75 Pride of Mich. No. 2__ 3 25 Pride of Mich. No. 1_- 2 35 Red Raspberries NG; 2 3°25 Ne. 4 75 Marcellus, No. 2 ____- B75 Pride of Mich. No. 2__ 4 25 Potted Meat, % Libby 52 Potted Meat, % Libby 90 Potted Meat, % Qua. 85 Potted Ham, Gen. % 1 45 Vienna Saus., No. % 1 45 Vienna Sausage, Qua. Veal Loaf, Medium -_ 2 25 Baked Beans Campbells _-------... 1 Quaker, 18 oz. i... 96 Fremont, No. 2 —-.-..- 1 25 Snider, No. 1 -.--.--. 110 Snider, No. 2 ~---...- 1 25 Van Camp. small -... 90 Van Camp, med. __-. 1 15 CANNED VEGETABLES Hart Brand Baked Beans Medium, Plain or Sau. 90 No.. 10, Satice o..-.2. 6 50 Lima Beans Little Dot, No. 2 -.. 3 10 Little Quaker, No. 10_14 00 Little Quaker, No. 1.. 1 95 Baby, No. - pen ea 2 80 Bany, No. 4 0s 1 95 Pride of Mich. No. 1.. 1 65 Marcellus, No. 10 --.. 8 75 — Kidney Beans No. 6 No. 5. No. 2 No. 1 String Beans Little Dot, No. 2 -_.. 3 45 I. ttle Dot, No. 1 -_.. 2 50 Little Quaker, No. 1__ 2 00 Little Quaker, No. 2_. 3 00 Choice Whole, No. 10.13 25 Choice Whole No. 2_. 2 60 Choice Whole, No. 1. 1 80 Cut, No. 10 2s 10 75 Cut Ne. 2 2 15 Cut, No. 47 1 60 Pride of Mich. No. 2__ 1 75 Marcellus, No. 2 ____ 1 60 Marcellus, No. 10 _.. 8 50 Wax Beans - Little Dot, No. 2 ____ 2 80 Little Dot, No. 1 __.. 2 10 Little Quaker, No. 2__ 2 70 Little Quaker, No. 1 95 Choice Whole. No. 10-13 25 Choice Whole, No. 2.. 2 60 Choice Whole. No. 1... I 75 3 2 Pride of Michigan -. 2 25 Marcellus Cut, No. 10. 6 Marcel. Whole, No. 2% 1 Carrots Diced, No. 2 __..-.___ 1 40 Diced, No. 10 ~------- 7 00 Corn Golden Ban., No. 3. 3 60 Golden Ban., No. 2_- 2 60 Golden Ban., No. 10-10 75 Little Dot, No. 2 ---. 1 Little Quaker, No. 2. 1 Little Quaker, No. 1-1 Country, Gen., No. 1. 1 Country Gen. No. 2.. 1 Pride of Mich., No. 5_ 5 Pride of Mich., No. 2_ 1 70 Pride of Mich., No. 1. : 1 1 1 1 Marcellus, No. 5 -_.. 4 30 Marcellus, No. : eo. 3-80 Marcellus, No. oa Fancy Crosby, No. 2. Fancy Crosby, No. 1.. 1 45 Peas Little Dot, No. 2 -__. 2 75 Little Dot, No. 1 -._. 1 90 Little Quaker, No. 10-12 50 Little Quaker, No. 2__ 2 50 Little Quaker, No. 1__ 1 75 Sifted E. June, No. 10-10 35 Sifted E.-June, No. Sifted E. June No. Sifted E. June, No. Belle of Hart, No. Pride of Mich., No. Pride of Mich., No. 2_- Gilman E. June, No. 2 _ = ' 1 oem pt et ht CO Dt ND _ So Marcel., E. June, No. 2 1 4u Marcel., E. June, No. 5 4 50 Marcel., E. Ju., No. 10 7 50 Templar E. Ju., No. 2.1 35 Templar E. Ju., No. 10 7 00 cicciseaiana No: 10 222. 4 5 50 No. 2% - 1 80 No: 2 1 45 Marcellus, No. 10 ___. 4 50 Marcellus, No. 2% -.. 1 40 1 15 Marcellus No. 2 _____ Sauerkraut No: 10 220 ee 00 No: 2% 2200 1 60 No.2 oe 1 25 Spinach No. 2%. 2 2 50 INO; Be 1 90 Squash Boston, No. 3 -.----.. 1 80 Succotash Golden Bantum, No. 2 2 75 Little Dot, No. 2 ~... 2 55 Little Quaker _.=__._. 2°40 Pride of Michigan ___. 2 15 Tomatoes No. 6 50 i ~ 2 35 No. ‘1 65 Pride of Mich., No. 2% 2 25 Pride of Mich., No, 2__ 1 50 CATSUP., Beech-Nut, small _... 1 Lily of Valley, 14 oz... 2 26 Lily of Valley, % pint 1 Sniders, 8 oz. _.....__ 50 Sniders, 16 oz. —-..._ 2 3b Quaker, 10 oz. _._._ 1 35 Quaker, 14 oz. _______ 9u Quaker, Galon Glass 12 50 Quaker, Gallon Tin _. 8 50 CHILI SAUCE Snider, 16 oz. -.______ 3 15 Snider, 8 oz. Lilly Valley. 8 oz. _. 2 23 Lilly Valley, 14 oz. _. 3 25 OYSTER COCKTAIL 3 Sniders, 16 oz. __.._ 15 Sniders, 8 oz. ______ 2 20 CHEESE Roquefort —_-_.______ 58 Pimento, small tins 1 65 Wisconsin Daisy -__. 23 isconsin Flat ______ 23 New York June _____- 35 Ban Saco 22 to 40 MA 23 Michigan Flats ______ 22 Michigan Daisies ____ 22 Wisconsin Long Horn 23 Imported Leyden ____ 28 1 lb. Limburger ______ 3 Imported Swiss ____ _ 48 Kraft Pimento Loaf__ 31 Kraft American Loaf 29 Kraft Brick Loaf ____ 29 Kraft Swiss Loak ___ 36 Kraft Old Eng. Loaf 46 Kraft, Pimento, % Ih. Kraft American, % Ib. Kraft Brick, % lb. __ 2 35 Kraft Limburger,% Ib. 2 35 Kraft Swiss, % Ib. .. 2 50 Peppermint, Wrigleys .. 65 Spearmint, Wrigleys -- 6v Juicy Fruit -.__ - 65 Krigley’s P-K ~-. 22. 6b WONG oo 65 Teaberry 2.2 65 COCOA Re AY CCl lbroste's Dutch, 1 Ib._. 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % Ib. 2 35 Droste’s Dutch, 5 lb. 60 Checolate Apples -... 4 50 Pastelles, No. 1 __-. 12 60 Pastelles, % Ib. ------ 6 60 Pains De Cafe _-__..- 00 Druste’s Bars, 1 doz. 2 00 Delft Pastelles ______ 15 1 lb. Rose Tin Bon Bons. ooo ee 18 Ov 7 oz. Rose Tin Bon PONS es 00 13 oz. Creme De Cara- Que 6.5020... eee 20 12" oz. Rosaces -.-..-2 10 80 -% lb. Rosaces --.----. 7 80 % Ib. Pastelles _._.- 3 40 Langves De Chats -. 4 80 CHOCOLATE Baker, Caracas, %s -_-- 37 Baker, Caracas, 4s -._. 35 cLOTHES LINE Femp, 50 ft. -__. 2 00@2 25 Twisted Cotton, BO ft. oe 50@4 00 Braided, BO {too 25 Sash Cord ______ 2 85@3 00 COFFEE ROASTED Blodgett-Beckley Co. Old Master ~______.___ 40 Lee & Cady 1 lb. Package Mewose 220 oe 40 daiberty 22.0 18 Quaker 2.0000 33 Nedrow 2k es 82 Morton House ________ 40 Beng ee 31 Royal Club 27 amiperial oo = Mateste 2224 3 Boston Breakfast Blend 39 McLaughlin’s Kept-Fresh Coffee Extracts M. Y., per 100 ______ 12 Frank’s 50 pkgs. _. 4 25 Hummel’s 50 1 Ib. 10% CONDENSED MILK leader, 4 doz. agile. 4 doz. MILK COMPOUND Hebe, Tall, 4 doz. ___ 4 50 Hebe. Babv, 8 doz. __ 4 4° Carolene. Tall. 4 doz. 3 80 Carolene, Raby ______ 3-50 EVAPORATED MILK Quaker, Tall. 4 doz. __ 3 90 Quaker, Baby. 2 doz. 3 80 Quaker, Gallon, % doz. 3 80 Carnation. Tall. 4 doz. 4 35 Carnation. Bahv, @ ar 4¢ 2h Oatman’'s Dundee, Tall 4 35 Oatman's D'dee, Baby 4 25 Everv Day. Tall .___ 4 25 FEverv Day, Baby ..._ 4 26 Met. Wate 4 35 Pet. Baby. 8 oz. ____ 4 25 Rorden’s Tall ________ 35 Rorden’s Bahy ‘2._.._ 4 25 GARS Airedale ____________ 35 00 Havana Sweets ____ 3h 00 -Hemeter Champion__ 37 59 Canadian Club ______ Bh Robert Emmett ____ 75 00 Tom Moore Monarch 75 006 Webster Cadillac ____ 75 60 Wehster Astor Foil _ 75 on Wehster Knickhorker 95 99 Webster Albany Foil 95 90 Horehound Stick; 5¢e¢ __ 18 Mixed Candy Kindergarten -......___ li eager 13 French Creams -....._. 15 aris Creams --....__.. 16 (Grocers 20 ll Fancy Mixture -_..____ 17 Fancy oa 5 Ib. boxes Bittersweets, Ass'ted 1 75 Milk Chocolate A A 1 75 N.bble Sticks .__.. 1 75 Chucolate Nut Rolls — : ha Magnolia Choc -_..__ 1 45 Bon Ton Choc, __--__ 1 ou Gum Drops aoe ADISC oe ee Champion Gums ._ __. 18 Challenge Gums -.__.. 14 Jcily Strings 2.2... 18 Lozenges Pails ‘A’ A. Pep. Lozenges __ 15 A. A. Pink Lozenges _. 15 A. A. Choe. Lozenges... 15 Motto :|Hearts ..- _.___ 19 Malted Milk Lozenges _. 21 Hard Goods Palis Lemon Drops -..- 2 1 VU, F. Horehound dps.__ 18 Anise Squares _ __.___ 18 Peanut Squares _______ 17 Cough Drops Bxs Putnam's 020k 1 35 sinith Bros. .2 2. -- 1 60 Ludens .cl = OO Package Goods Creamery Marshmallows 40Z. pkg., 12s, cart. 85 4 oz. pkg.. 488, case 3 40 Specialties Pineapple Fudge ______ 18 Ital.an Bon Bons ______ 17 Banquet Cream Mints_ 23 ouver King M.Mallows 1 15 Handy Packages, 12-10c sv COUPON BOOKS 50 Economic grade 3 50 100 Economic grade 4 sv 500 Economic grade 20 vw 1000 Economic grade 37 5v Where 1,000 books are ordered at a time. special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 lb. boxes eas £3 DRIED FRUITS Apples N. Y. Fey., 50 lb. box 15% N. XY. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice ____ 19 ivaporated, Fancy -_.. 23 ae Slabs —_... 18 Citron 10; ib) box 40 Currants Packages, 14 oz. _._.. 18 Greek, Bulk, Ib, --___. 18 Dates Dromedary, 36s ______ 6 75 Peaches Evap. Choice __._______ 19 Pavey) fo oe a 22. Peel Lemon, American _____ 30 Urange, American __._. 36 Raisins Seeded, bulk ________ Thompson's s’dless blk a T a 8 seedless, 19) Oz. 2 08% Seeded, 15 Om. 2 10 California Prunes 60@70, 25 lb. boxes__@12 50.060, 25 Ib. 4)@50, 25 Ib. 30@40, 25 Ib. 20@30, 25 Ib. 13@24, 25 Ib. boxes__@131%4 boxes__@14 boxes__@20 boxes__@29 Vearl, Macaroni Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 ulk Goods Elbow, 20. Ip 7T@8% ' Egg Noodle, 10 Ibs. .. 14 Pearl Barle a leek . ae 75 eee 7 00 boxes__@12% © Hominy 100 Ib. sacks __ 3 60 May 14, 1930 ay MICHIGAN TRADESMAN 29 Sage Pp East India ___--_-_-___ 10 care byt ee a SHOE BLACKENING Brito, 85 TABLE SAUCES 2 in 1, Paste, d ge Climaline, 4 d ns Z . Clear Back __ 25 00@28 00 oo 1 & (aoe a lee & Perm bs 5 Taslowa E. Z. o 5 wea & Perrin, large. 6 ial toe ks is Short Cut cease Gam 4 cen on de bie. Conde’ #4 Large 350 Len, Persia, small. 3 & Minute, 8 oz., 3 doz. 4 05 Bixbys, Dozz. Gold Dust. 100s _.._... 4 00 a ao 1 60 Dromedary Instant -. 3 50 Shinola, doz. Goce ead. nn ee cor bingy gS aaa 4 23 olden Om, 24 12... 4 25 SI Y. : 9 a co & an Jiffy Punch Dry Sait Meats La France Laun.,4dz.360 Ai, large — on an y A-\, ares _...--... 4 7 oe gs D S Bellies _. 18-20@18-17 Old Dutch Clean. 4 dz. 340 ‘4-1’ smal oo: Assorted flavors. Hiaeken ces — 1 35 aimee ada, ee =| a 2 ee : = 2 | Black Silk Liquid, dz. 140 Rinso. 248 ----_----- 5 oe 'LOUR ar Black Silk Paste, doz. 1 25 Rub No More, 100, 10 a: illing Co. Brands Bel Car-Mo Brand Pure in tierces _____- 11% Enameline Paste, doz. 1 35 2 : 3 85 res aly White -__..____ 8 30 941 1b. Tins _ 60 Ib. tubs _-_-advance 1, nameline Liquid, dz. 135 Rub No More 20 Lg. 4 00 Raatgots- Feeney 6e Harvest Queen ______ 7 TS NS ---~------ 470 50 Ib. tubs __-_-advance % E. Z. Liquid, per doz. 1 40 Spotless Cl , ; Royal Garden, _. Yes Ma’am Graham, ee ee ee a ce ae sek a gg Oe a 0 Boe . 7 10 lb. pails ___-advance % Bone Sun, per doz. 135 Sani Flush, 1 doz. _. 2 25 oe ee, 5 Ib. pails ----advance 1 woo a 2 80 Sapolio, 3 doz. _- 3 15 Japan ee & . pails __._adv » INO. a OZ. ay ; di or Ampeea® Cady Brands || PETROLEUM PRODUCTS Compound tierces ance iy, Vulcanol, No. 10, doz. 1 = ot ie ie ate Cc mhotce oT ~- an Home Baker ________ 63h Rad Cone ves Wagon Compound, tubs -_--__ 12 Stovoil, per doz. --___ 3 00 Snowboy, 12 Large _.265 Fancy _______-____-- bh bs Kitchen Gold ________ 700 Read Caan a 2 187 Speedee, 3 doz. oa not Lage ni ie Solite Gasoline eee 22.7 oa a J a Oe ais wees Modeling: ears “ FRUIT CANS SALT Wyandot Detera’s, 24s 2 75 ason in fron Barrels i 5 igi . B. Grand eens Perfection Kerosine __ 14.6 Contin 36 a” 2 Choice ee 40 Gis one ------------ 5s Gas Machine Gasoline 38.1 Colonial, lodized, 24-2 {= me 47 One quart _......... 1 i V. M. & P. Naphtha__ 18.8 Med. No. Z ’ SPICES ce aan ¢ N eo : Whole Spi Half gallon __________ 1215 'tSO-VIS MOTOR OILS Tongue, Jellied ___-___- S wacee 2. 00 ib oe 2? allspice Pil ta on Ceylon . vo Lah 4 = %ekne addi ao Ideal Glass Top Lich ee er a cheese ---------___ 18 Enekers Meat, 50 Ib. 57 Cloves, Zanzibar ---. @50 Pokoe. medium —... of a oe To cr 9 Ww aaa ies UNI om eo a = ; Cassie ec ae doz. @40 English Breakf Lee 2 50 Rave gua il ae. ’ YS assia, oc “y - @ ngliis reakfast He quart 2 Ex, Heavy __--__-. __-- Wd Smoked Meats Boe bo ib. ee a a We CORI, AONE re 28 alf gallon te Ve ck, Ie oe 40 Ginger, Cochin ______. @40 Congou, Choice -_-_ 35@36 Hams, Cer. 14-16 lb. @25 Baker Salt, 280 lb. bbl. 4 10 Mace, Penang --____. 139 Congou, Fancy 42@43 Hams, Cert., Skinned 24, 10 Ib., per bale __..245 Mixed, No. 1 - @32 cht nla GELATINE arine iah @25 50. 3 Ib., per bale _... 2... Mixed, 5c pkgs. doz. @45 Minute, 3 doz. 22227. 4 = nan. dried beet a ee Nutmegs, 70090 -___- eS wn, OO Blymouth, White ---- 1 38 Guia one 2 (C8 ckary, Smoked, | | Pepper Black 7. @b0 GROW -—--—a n-nonane 43 om 2 25 me leek Bareets bi ana Boiled c oe Fancy ------------------ 5u JELLY ent 65.1 ams ------_. 20 @25 Pure, $0 Ie pal ES Medium -——-——W— 66.1 Boiled Hams ——_____ 39 TWINE mitation, 30 aila CAVY -----.--_____.__ 65.1 ans @20 Coton, 3 pl Pure, 6 oz., ee 185 Special heavy _______- 65.1 Pacon 4/6 Cert. 24 @30 = oe eee Cotton, 3 ‘ply ‘Balls aie 2 Pure Pres., 16 oe ee 6g Bea -___ 65.1 Allsp‘ce, Jamaica -___ @40 Wool, 6 pl ae oz., dz. 240 Polarine “F" ____-___ 65.1 a Zone _.. @53 ee —b JELLY Tranmission Of] _.-_ 65.1 ee ee @28 0z.. per co 3g Rinol. 4 oz. cans, doz. 1 50 Beef Ginger, Corkin --.— @35 Cider oo 2 roe ea Finol, 8 oz. cans, doz. 230 Boneless, rump 28 00@36 00 ! Mustard -.----------- @32) White Win ee = ee Parowax, 100 Ib. -... 83 Rump. new _ 29 00@35 00 ae te 139 White Wine. 40 grainz. 19 Wain Widtesnrcdane Pasawan. 40 1 ih. Ses Ps) j Pepper, Black -_______ @52 ne, 40 grain__ 19 Carload Diseioun = Parowax. 20, 1 Ib. -. 8.8 Buy « Nutmere. @50 ibutor Ss Pepper. White _——-—- OM tecuce = epper, Cayenne ____ @37 se 83 ------ 80 = 7 LT Paprika, Spanish -__- o. Lipa 1. per gross ---__ 1 25 S0T POURS "No. 3. per gross ~~~ 2 30 =| I : ag 0 P = Peerless Rolls, per doz. y0 Q : o Rochester, No. 2, m RICE Seasoning Rochester, No. 3, =. S 5 Beney Blue Rose 5.65 be ger ad Ihe 195 ‘aye. per doz _____ 75 ‘ancy Head ________ elery Salt, 3 oz. _..__ 95 oe ti—(i‘“‘“‘“‘“CéC;éCC we Free Run'‘g, 32 26 oz. 2 40 Sage, 2 02. ------___- 90 WOODENWARE Nucoa, 2 and 5 Ib. oe io hee case lots ------ 2 30 Carle itor capone ; = Bushiel eet ce “ OR Ne ees aL s, arr dice 4c fodaed 30.86 oa B40 Atte ig vam BE ire hamatee’ DN ilson & Co.’s Brands eer : Kite oot Hocduat __. 450 Bushels, narrow band. agi Certified Oleo i Semdac, 12 pt. cans 3 00 RUSKS Laurel Leaves -_-_-- 20 wood handles "1 80 os aie neh eam oa Semdac, 12 qt. cans 5 00 Dutch Tea Rusk Co. Marjoram. 1 oz. ____- ge Market, drop handle.. 9 Special. Roll 2-22-2222 19 PICKLES sce mores mee tee Smt a ce Seedits Gone rolls, per case ____ 4 26 Tumeric, 2% oz. ___- s ‘oa ae piamond“ATCHES 5 gallon, 400 count _ 475 12 pe per case ____ 2 26 Twenty Mute Team se SO J. nond, . . £60 per case ____ 150 24 Spl nt, Searchlight, 144 box__ 4.40 Sweet Small 12 cartons, per case 170 48, 10 o2. Suan Dis iid need a - uuu Ked Label, 144 ba 4 zu 16 Gallon, 2250 _____- 27 00 cartons, per case __ 265 96, % oz. packages _ 4 00 Chu Unio Blue ‘Tip, 144 bux 6 vu 5 Gallon, 760 ________ 975 36 cartons, per case __ 5 00 i ’ iat ae STARCH Barrel, 5 gal. ea Ohio Blue Tip. 720-le 4 vu Corn Barrel, 10° cai — 22 oe 3 15 Dill Pickles SALERATUS Kingsford, 40 1b Fo Cent. peran de | Federal, 144 ---"-__ 3.95 Gal. 40 to Tin, doz.__ 10 25 4 SOAP Fawecee -_-— He ' - -— 16 mae 2 26 rm and Hammer -_ 375 Am. Family, 100 box 6 30 Argo 48. i a Palls Safety Matches a2 oz. Glass Picked__ 2 80 Crystal White, 100 3 85 Cre. “8. Na “ ; . 10 ut. Calvan zed 26 ‘ Quaker, 6 zro. case... 425 342 0z. Glass Thrown Zz 4vu SAL SODA Big Jack, 60s ______ Bo4 75 Guker, a1 “— 12 qt. Galvanized __ 2 38 Fels Naptha, 100 box550 © = ‘M% 14 at. Galvanized __-> 3 1 i NUTS—Whole Dill Pickles Bulk a pee ere ae ee oe icc Gacne cee ae Lie Almot.ds, Tarragona__ 25 5 Gal. 200 2 5 2 ranulated, 60 Ibs. cs. 135 | Grdma White Na. 10s 37 10 qt. Tin Dairy ____ 4 m0 : Brazil, New -------- 17-16 Gal., 650 ___ i Granulated, 18-2% Ib. Jap Rose, 100 box 7 §, a... lUrrlLlrlm ss j Fancy Mixed Cine ua 45 Gal. 1300 0. 30 packages _._________ 100 Fairy, 100 box ______ 4 «Argo, 48, 1 Ib. pkgs. 3 60 M \ Feave Pts, SICHY ------ Z 4 ‘ : i Mous Peanuts, Vir. Roasted 11 PIPES Lae 1c Lees io ree 33 Ib “— a 3 37 Mouse. woo é noise. 0 Seo fate, att. 13 Cob, 3 doz. in bx. 1 00@1 20 COD FISH Getagon, 120 27. § 00 Sliver Gloss, 8, 1s _ 11% Mouse. tin. 6 holes 65 Satan y P = asti Tie ~~ ; tat. wood __. ely lecans, Jumbo _____- au PLAYING CARDS Middles _____ Ce eS at ae A 1 00 Pecans, Mammoth 50 Battle Axe, per doz. 265 Tablets, % Ib. Pure _ 20 ae 100 box __ 5 70 ‘Tiger, 48-1 ---_______ 8 hinuse, a a |e € . au . per doz. ‘ab a Tiger. 5 ‘use. SPFINE ae Cal. ___. 27@29 Torpedo. per doz -_-. 2 25 du a7 Pure 5 19% GcainA an 50 pol ; x ee ik aaa ” Ny fckory, 07 Tubs, 60 Count, fy. fat 5 50 Wooa hove Fcc. a ae Soap, 100, 10c 7 245 La Gal a : S, = Yilliams Barber Bar, 9s » sarge Galvanized __ Salted Peanuts eeeacd Whole Cod _____.____ lit, Williams Mug, per da is SYRUP Medium Galvanized -_ 7 13 Muiicy. oso bo 1s Babbitt’s, 2 duz. -_._ 2 75 Corn Small Galvanized ___ 6 75 . Blue Karo, No. 1% 377 Shelled FRESH MEATS HERRING : -- Wash lAionds( Salted 95 Beet Holland Herring CLEANSERS ne rae No. 5, 1 dz. 3 91° Banner, ae ‘ Heanuts, Spanish Top Steers & Heif. ____ Mixed. Kegs . ey Shh No. 10 -. 371 Brass, single _______ 6 “ Se ee ww Good St'rs & H’f aa Mies ee a 90 shay . No. 1% -- 306 Glass single ____.____ 6 oe Isiberts ooo. oe 5: Med. Steers & Heif. __ 16 ( bbis. ____ 9 75 ed Karo, No. 5, 1 dz. 4 29 Double Peerless 77 Pecans Salted ______.. x2 Com. Steers & Heif. "7 y5 Mixed. bbls, -_______ 17 50 Red Karo, No. 10 -- 401 Single Peerices oe or Walnuts Burdo ____.__ 67 Milkers, Kegs 1 00 ae ern Queen ______ 5 RO Veal ae niversal co aes - i MINCE MEAT Goh 8 16 Milkers, half bbls. _. 9 75 ee eee = a aie oom. 4 doz. ___ 6 47 ood Se ee 12 ro. bbls. ______ 18 50 Orange, No. 1%, 2 dz. 325 1% Wood Bowls uaker, 3 doz. case __ { ediim oo I 5 re DON. ; : * in. Butte 2 Pile | aes avery a re a i ____ Twenty-Three Lee & Cady Men Go To Toledo. Twenty-three Lee & ‘Cady represen- tatives boarded a special Pullman last Friday night for a trip to Toledo to inspect the plant of the Woolson Spice Co., as the guests of that organization. The Grand Rapids contingent was made up of the following: ao Wm. L. Berner, Jehn Verhage, Joseph L. Kruse, Thos. Van Eenena- am, Theodore Van Duren, B. S.’Dav- eriport, Robert Gietzen, B. A. Patter- son, Dan Fox, A. P. Anderson, ,John Thorpe, Fred Rademaker, « Robert Denman, Chas: Fowler, Peter «Van Ess, Lawrence Goeldel, C. J.. Larsen, Edwin Harshbarger, Bert Warner. The Lansing contingent was as fol- MICHIGAN lows: R. M. DeWitt, Wm. Leonard, John McKane, Stanley ‘Patterson. Fred Manwaring was booked to ac- company ‘the party, but was too ill to make the trip. The programme proposed in ad- vatice by the Woolson Spice Co. was carried’ out to the letter, as follows: 7:50 Arrive. 8-8:45 ‘Breakfast. 8:45-9 Welcome by Mr. Koehrman. 9-10:45 Trip through factory. 11-11:30 Address, Mr. G. Ohlinger. 11:30-11:45 Address, Mr. J. W. Koehrman. 11:45-12 Address; Mr. W. J. Hart- nett. 12-12:45 Luncheon. 1-1:15 Address, Mr. F. H. Biggs. 1:15-1:30 Address, Mr. J. S. Symons. 1:30-1:45 Address, Mr. N. L. Schmid. 2 Adjournment. 2-4:30 General amusement (Visit Tiedtke’s store, auto rides, etc.) 4:30 Assemble at Toledo Chamber of Commerce. 5 Dinner at Toledo Chamber of Commerce. 6:10 Leave for Pennsylvania sta- tion. 6:35 Train departs. This arrangement gave the party four and a half hours in Detroit before they had to re-embark in their Pull- man at midnight. Every feature of the event was carried out as originally planned without a hitch at any stage. Every member of the party ex- pressed himself as more than satisfied with the day’s enjoyment. — +> Good Selling and Bad Buying. “Three out of five buyers don’t know the prices in their departments at which they sell most goods. And not one out of ten knows the fashions he’s selling fastest.” This statement is made by Amos Parrish & Company after studying the selling methods of large numbers of retail stores. They add: “More than a third of the buyers operate their departments at a loss. Nor do buyers know the manufactur- ers on whose goods they make the best profits—and suffer the most losses.” From another source comes the in- formation that an increasing number of departments in stores are falling behind from lack of knowledge about fundamentals such as prices, styles, and buying habits of store customers. In the light of criticism of this kind the observer is inclined to wonder how so many retail merchants get along as well as they do. Probably the condi- tions are not quite so bad as. they are depicted. But any one who notices the wide discrepancies among stores’ earning statements must come to the conclusion that good management is sadly lacking in many cases. How about the other side of the picture? Where there is so much poor buying there must be far more bad selling than is necessary. The best salesmen make it their business to do what they can to help their customers to: buy what can be sold easily at a good profit. They keep in touch with con- sumer trends and market conditions. The short-sighted salesmen are satis- fied if they can dispose of their wares. TRADESMAN Bad buyers who are open to reason give to good salesmen their best op- portunities to establish enduring good will—the good will of mutual advan- ‘tage. HO Business Reverses and Changes in Ohio. Toledo—Morris A. Goldstein, fur- rier, has filed a voluntary: bankruptcy petition in the U. S. District ‘Court here, listing liabilities of $11,051 and assets of $2,961. Cleveland—Biue Ribbon Clothes, men’s furnishings and clothing, former- ly operating stores at 631 Prospect avenue, this city; 58 Erie street, Mas- sillon;-22 North Park, Mansfield, and 571 Main street, Buffalo. A first divi- dent of 15 per cent. has been declared to general creditors in this ‘bankruptcy case. Youngstown — Dana B. Fowler, trading as the Vogue Shop, women’s wear. There are 43 creditors listed in the shedule in this voluntary bank- ruptcy case. Cleveland—Robert J. Roesch, trad- ing as Hausman Co., furriers, 1104 ‘Prospect avenue. There are 33 credi- tors listed in the schedules in this vol- untary bankruptcy case. Cleveland—Emil §S. Rothman, - trad- ing as Roths Merchandise Co., dry goods, 12020 Buckeye road, has filed a voluntary petition in bankruptcy in the U. S. District Court here, listing liabilities of $4,665 and assets of $1,328. Cleveland—Involuntary ‘bankruptcy proceedings filed in the U. S. District Court here against Max Politzer, doing business as Kaypee Shop, by Attorney J. Ehrlich, representing L. D. Living- stons & Sons, New York City, $468; Phillips Jones Corp., New York City, $395; Zimmer Cap Mfg. Co., Cleve- land, $40. Chillicothe—A number of officials of the Stern-Auer Shoe Co., of Cincin- nati, were in Chillicothe recently look- ing over available sites for the new factory which will be moved from Cincinnati. With the completion of the fund of $65,000, raised by public subscription, the factory is an assured thing. It is expected that the actual work of construction will start before May 15. The plant will have an in- itial output of 1,500 pairs daily and it is planned to erect floor space for a much larger production. In all $40,- 000 will be put in the factory and $25,- 000 in new equipment and in moving the machinery from the ‘Cincinnati plant. —_+++___ The Real Bolsheviks in Business. Dr. Glenn Frank, the active-minded president of the University of Wis- consin, has some ideas about Bolshe- vism in business that are pertinent to current discussion in the pages of this magazine. “The real Bolsheviks,” he says, “fall readily into two groups: first, those who are the apostles, not of red theory, but of red tape; second, those whose blundering administration puts the balance sheet of business in the red. These are the men who give us the Bolshevism of. blundering—a Bolshevism more sinister than the Bolshevism of bombing. We have yet May 14, 1930 to appreciate fully as.a Nation that.a business must be successful before it can discharge its full social responsi- bility to the commonwealih. We rightfully keep an ¢ye on startlingly ‘successful business. Power carries with it the temptation to its own prostitution. Private business has its public duty and any people has a right to keep business reminded of this fact. But some day we may think that society should be just as prompt to investigate a business that fails as it is now prompt to investigate a business that succeeds — signally. For, after all, a business that blunders is -a business that renders itself incapable of discharging its duty to society.” Profitless sales are the worst form of this sort cf Bolshevism in business, for their evil consequences fall not only upon those responsible for them /but upon those who seek to dis- charge their full duty to society along the lines of sound, constructive busi- ness. always —_2+>___ The Druggist Takes a Lesson From Woolworth. a Struggling through a_ten.cent.store, one is staggered by the array of ar- ticles he can buy for ten cents—or less. There the thrifty supply their needs in Nationally advertised toilet articles, silverware, kitchen.. utensils and an infinite variety of other neces- sities. All of which is fine for the cus- tomer and for the ten cent. stores (Woolworth’s sales volume ‘now ag- gregates $300,000,000 a year) but not so good for other retailers whose shelves are laden with similar mer- chandise selling in larger units. ~ Now the druggists are fighting fire with fire by introducing the ten cent counter in their own stores... Accord- ing to a recent issue of Drug Trade News, 5,000 druggists in this country and Canada have already introduced the ten cent counter in their’ stores, while _ manufacturers — not entirely without misgivings—are supplying the demand: for smaller packages. The trend is not surprising. Price cutting, prevalent in drug store mer- chandising, is unknown in the ten cent classification, the sale of which re- turns a full profit. Again, the average sale in a drug store is 34 cents or less per customer, while the average sale in a ten cent store is 37 cents. Small in- vestment and negligible sales effort is required to merchandise ten cent items. ; The development is at once the most interesting and important one that has affected drug stores for some time. Its continued popularity, it seems cer- tain, will necessitate radical revisions in National, as well as local, advertis- ing copy. —_2++_____ Eight New Readers of the Tradesman. The following new subscribers have been received during the past week: The Harbauer Co., Toledo. C. C. Watt, Grand Rapids. J. H. Ruh, Saginaw. Walter Loeffler, Saginaw. A. Niederpruen, Saginaw. Arthur A. Hurst, Grand Rapids. Herman O. Klitzsch, Milwaukee. Arthur Nelson, Sault Ste. Marie. ws Garis ' ) & The Searching Finger of Fire Who wouldn’t like to have his name on the front page of the home-town paper and those of the surrounding towns, woven into a story of some big, worthwhile accomplish- ment? But suppose the story told ot a disastrous fire—a fire which spread to.other homes, per- haps made families homeless, some of them penniless, with helpless children clinging to despairing parents, wondering what it is all about. In the above picture you see the accusing scar of a previous rubbish fire in the rear of a retail store and in spite of it a second pile, awaiting the searching finger of fire, the stray spark, the discarded match or cigarette. Rubbish and litter is not only a serious fire hazard. It is an offense against public welfare with which no good citizen wants to be charged; because neglect of duty along these lines frequently leads to a disastrous con- flagration, bringing great loss toa community. SUT ee ee? UUCUUUUUUATUCOCUOUUCUEUAECEUCGCUCEOOOCUGUUHOOUOOOOOUCERNOCEQOUOUEUCCUEUS MOQOOOCQUONQOOOOCQCCCANONEUEOOOOUOUOOOOCOOUUOQOUUURECNEOONNGGE CULUATACTCTSC TEs STRENGTH ECONOMY THE MILL MUTUALS Lansing AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGAN'S LARGEST MUTUAL) AND ASSOCIATED COMPANIES Michigan Combined Assets of Group $45,267,808.24 20% to 40% Savings Made Since Organization FIRE INSURANCE — ALL BRANCHES Tornado—Automobile—Plate Glass WHEN You have a customer buying SEEDS He expects you to furnish Seeds that GROW ReliablefSeeds will produce more PROFITS “Pine Tree Field Seeds” are reliable DISTRIBUTED BY ALFRED J. BROWN SEED CO. 25 Campau Ave. Grand Rapids. Michigan hw AUUUUCUEEUUUUEOETOREOCUCUUOUCCOCUHORUUGUEOOOUEEOONOCUOOOOCOCUSOOOOCUOCUOOOOCUUUUCUOUCUOOCOCHEUOUAUIEOUEUEOCUODOOOUEOUEOOUCOUUUSUEDOOOUET With the Price Established through the manufacturers’ advertising your selling cost is less and profits more. Your customers recognize that the price is right when it is plainly shown on the label and in the advertising as it is in Baking Powder Same Price for over 38 years 25 ounces for 25c You save time and selling expense in featuring such brands as K C. Besides your profits are protected. Millions of Pounds Used by Our Government