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Mail Order Houses Will Not Merge.
The joint action of Sears, Roebuck
& Co. and Montgomery Ward & Co.
in preparing to abandon the freight
prepayment plan, which is said to have
cost those mail order houses millions
of dollars last year, is looked upon by
bankers as a sign of a new spirit of
co-operation between the manage-
ments of the two companies that will
make a merger unnecessary.
Rumors of negotiations toward a
fusion of the companies were confirm-
ed a month a month ago by Lessing J.
Rosenwald, vice-president of Sears,
Rgebuck, who said that private con-
versations looking to an amalgamation
of the two companies were being car-
ried On by important stockholders.
Since then, however, these negotia-
tions are reported to have been dis-
continued, although it is conceded that
a merger would result in many econ-
omies in operation of the companies.
One difficulty, bankers declare, is the
possibility that the Federal Trade
Commission might oppose the step.
With the appearance of a more
friendly spirit between interests rep-
resenting the companies, shown by the
plan to scrap the freight prepayment
plan, Wall Street believes the possi-
bility of a merger has been diminished
rather than increased. Frequently
bankers declare, mergers are neces-
sitated through keen competition be-
tween large industrial units. This
type of competition, it is held, is cost-
ly and uneconomic and is widely dif-
ferent from the normal competition
that has a stimulating effect on trade.
——__---<> 2 -—
Eight New Readers of the Tradesman.
The following new subscribers have
been received during the past week:
J. C. Miller Co., Grand Rapids.
Kuiper’s Garage, Grand Rapids.
Rosenberg & Son, Alto.
E. L. Kane, Nashville.
C. T. Allen, Grand Rapids.
Tony Shooks, Ellsworth.
A. W. Snyder, South Bend, Ind.
Redman Bros., Lansing.
—___ 2 ____
Featuring Gift Packages.
Cash in on_ hospitals, boats and
trains, if they are in your neighbor-
hood. You can display bon voyage
baskets or packages that would please
patients without a great deal of effort.
In this type of merchandise price usu-
ally is not considered, providing that
it is not too high. You'll find a nice
business can be built up on these items.
itn i
Seiad
si Si aL yah
2
MICHIGAN
May 21, 1930
TRADESMAN
MONTHLY BUSINESS REVIEW.
How Things Look To
Detroit Bankers.
Leading
Clear signs of a definite upturn in
Michigan as well as Nation wide busi-
ness are still lacking. Information at
hand, however, indicates that the low
point of the current recession is be-
hind us, and this applies especially to
industrial production, according to
Ralph E. Badger, vice-president, and
Carl F. Behrens, economist, of the
Union Guardian Trust ‘Company, De-
troit. The rediscount rate at the New
York Federal Reserve Bank is now at
3 per cent., the lowest point since
February, 1927. This compares with
a 5 per cent. rate one year ago. The
recent reduction in the New York rate
accompanied reductions of bank rates
in France and Great Britain. The three
reductions furnish some basis for be-
lieving that a considerable volume of
new bonds, both foreign and domestic,
will appear soon.
A period of extremely easy credit
seems certain during the next several
months, for gold holdings are the high-
est they have been.in two years. The
volume of Federal Reserve credit out-
standing is, with the exception of the
early months of 1924, the lowest since
the war (1917) and the reserve ratio
at 83 per cent. is very nearly as high
as it has been at any time since the
establishment of the Federal Reserve
System. Abundance of credit is ex-
pected to provide the stimulus neces-
sary to overcome the present hesitancy
in business throughout Europe and
America.
In addition, the. inevitable seasonal
expansion that takes place during the
spring will undoubtedly provide relief
from some of the depressing influences
recently Agricultural
work has already absorbed a large
number = of especially
those in the smaller cities of the Mid-
dle Western States. Extensive build-
ing operations together with highway
in evidence.
unemployed,
construction and repair programs in
various parts of the country should
provide employment for increasing
numbers as the season advances. Sea-
sonal recovery in these several lines in
Michigan appears to parallel that for
the country as a whole.
Certain unpleasant situations, how-
ever, still exist. In the first place, com-
modity prices have shown further
weakness. The Fisher Index of ‘Com-
modity Prices for the week ended May
9 stood at 89 (average 1926, 100).
Crude rubber, silk and coffee are now
at the lowest prices in their history;
steel, tin, zinc and cement have not
been lower since the war; May wheat
at $1 is the lowest it has been since
1924.
Secondly, railroads are reporting
earnings which compare rather badly
with those published a year ago. In
March, the net railway operating in-
come of 173 class I railways was off
nearly 40 per cent. from net for the
same month in 1929, and was 35 per
cent. less than that reported in March,
1928. Carloadings, however, have
averaged only about 7 per cent. below
1929 and less than 5 per cent. below
loadings in 1928.
Lastly, the stock market has suffer-
ed a rather severe set-back reflecting,
partially at least, unfavorable first
quarter earnings reports.
Although still far from favorable,
the automobile and accessory indus-
tries located in Detroit and the sur-
rounding area are currently expanding.
Automobile production in the first
three months this year averaged less
than two-thirds of the output for the
same months last year. It is esti-
mated that production in April was
about 70 per cent. of that reported for
April, 1929, when nearly 664,000 cars,
the highest monthly total ever record-
ed, were manufactured in the United
States and Canada. It appears, there-
fore that automobile manufacturing
has turned the corner and that business
in such cities as Detroit, Flint, Pontiac,
Lansing and Saginaw may show some
improvement in the near future.
In Midland and Wyandotte, the two
chemical producing centers of Michi-
gan, business continues good as it has
throughout the winter. In Port
Huron, likewise, industrial activity is
holding up well, both manufacturing
and employment being reported as
normal.
Southwestern Michigan business
In seven
out of seventeen cities of this part of
shows definite improvement.
the State employment is reported as
normal, cight cities indicate increasin:
employment, and only two evidence a
decline. In Grand Rapids the smaller
demand for furniture and automobile
bodies still exercises a depressing in-
fluence on business. Electric refriger-
ator plants, however, are operating at
capacity, and outdoor enterprises un-
derway are contributing to improve-
ment. Productive activity in Muske-
gon has also improved in the last
month. Cereal manufacturers in Batte
Creek continue to operate at rates of
production exceeding those of 1929.
Their raw material costs this year have
been substantially lower than costs a
year ago so that profits probably have
The seasonal
expansion of other industries should
been improved thereby.
provide for the maintenance of general
business in Battle ‘Creek at or above
the levels which have existed through-
out the winter months. In Kalamazoo
the paper industry is enjoying material-
ly better conditions than during the
winter months and improvement con-
tinues, according to recent reports
from that city. Increased demand for
agricultural implements is also favor-
able for this city. Employment cona-
ditions in general are better than they
were a month ago. Building under
way at the moment includes a large
college structure, an office building
and a number of small improvements.
Northern Michigan’s tourist trade
has grown to be a very important
source of revenue in recent years. Re-
ports from this part of the State show
much improvement in business in the
last month due to the preliminary
preparations now being made to take
care of this summer’s influx of vaca-
tioners. Another factor which has
contributed to improved business in
the Northern area has been the com-
pletion of the spring movement of po-
tatoes to market which, of course,
Mr. Grocer
Now is the time
to modernize
your store
The independents who are most successful today are the ones
who have re-arranged their stores according to present day
requirements and installed proper display fixtures and shelving.
Are you delaying the re-arranging of your store?
Mr. H. E. Petersen’s
store, East Chicago,
Indiana, who recently
remodeled his store
and installed Sales-
fixtures.
Here are the com-
ments of Mr.
Petersen, who is a
Director of the
National Associa-
tion of Retail Gro-
cers:
“We are very much pleased with the steel equipment, consist-
ing of shelving, counters, islands and vegetable display racks,
recently purchased from your organization. This equipment is a
real asset in our business, and we unhesitatingly recommend it
to any merchant who wants the best that is made. We shall take
pleasure in boosting it wherever we can.”
Study the interior views carefully, noting in particular the
open display, self-service arrangement of the store. Then, observe
how perfectly Salesfixtures fit in with the requirements of such
modern layouts. (Individual racks, stands and baskets can also
be furnished. )
Just recently our prices on steel shelving were drastically
reduced. The cost is now so low that it is cheaper to install
Saleshelving than good quality wood shelving. Because of
new design the shelving can be set up in half to two-thirds
the time required for any other steel shelving. You cannot
afford to consider any other shelving than steel Saleshelving.
We are interested in helping you work out your problem of
store modernizing. Write or phone us (long distance number
7101) to send a representative.
UNITED STEEL & WIRE CO.
590 Fonda Avenue Battle Creek, Michigan
May 21, 1930
MICHIGAN
TRADESMAN
brings purchasing power into the com-
munities from which the potatoes are
shipped.
Industrial operations in the Upper
Peninsula are reported as normal in
all cities. At Newberry conditions are
below normal because of the shutting
down of one of its principal plants,
charcoal iron company. At Iron
Mountain, on the other hand, where
wood-working is the chief industry,
operations are being conducted at rates
above normal and laborers are em-
ployed over-time. In the copper min-
ing area in the Keweenaw peninsula
mining operations are still conducted
at normal rates but the drop in copper
prices is expected to cause some slow-
ing up in the near future.
Spring planting conditions in Michi-
gan have been very favorable. The
winter wheat crop is developing rap-
idly under the favorable weather con-
ditions which have obtained recently.
The condition of the crop as a whole
is reported to be about 5 per cent. be-
low normal but the acreage sown last
fall was larger than usual so that total
production for the year may be larger
than is normally reported. Reports
from the West Michigan fruit area
state that the freeze which occurred in
the latter part of April caused consid-
erable damage to some fruit crops. In
the farming area West of Kalamazoo
the sour cherry crop is reported dam-
aged to the extent of 80 to 90 per cent.
Around Traverse City, on the other
hand, the sweet cherry crop is said to
have received the greatest damage.
The apple crop in the State is expect-
ed to be about 25 per cent. below nor-
mal on account of the frost damage.
Rains throughout the lower half of
Michigan in the last week have im-
proved germinating conditions ma-
terially. If these rains are followed by
a few days of warm weather and sun-
shine the corn and small grain crops
should develop under almost ideal con-
ditions of growth.
Bank debits in five cities of Lower
Michigan (not including Detroit) in-
creased 10.5 per cent. in April as com-
pared with March of this year. '\Com-
pared with April, 1929, a loss of 10.8
per cent. is indicated. In _ Detroit,
debits during April were only 1 per
cent. greater than in March but 13 per
cent. under the April, 1929 total.
The building industry of the State
failed to make the recovery in April
which had been anticipated and hoped
for. The estimated value of building
permits issued in April increased by
less than 3 per cent. as compared with
March and were only 30 per cent. of
the total of April, 1929. The outstand-
ing gains in the month were made in
Bay City, Flint, Grand Rapids, Kala-
mazoo and Saginaw.
Electric power consumption as re-
ported by three large power companies
in Lower Michigan increased 6 per
cent. during April but was over 22 per
cent. below the total reported in April,
1929.
Sufficient credit is reported available
in nearly all parts of the State, and es-
pecially in the Upper Peninsula. In
most cases the borrowing situation
during April appeared to be about
normal.
In general, it may be said that the
outlook for Michigan business in the
next month has shown some improve-
ment, especially in those areas which
are not wholly dependent on the auto-
mobile industry. But even in this
industry there is some basis for the
belief that production in future months
will approximate normal output more
closely than it did in March and April.
+
All Is Quiet in Sheets and Pillowcases.
The situation in sheets and pillow-
cases in the primary market has been
quiet for several weeks. This has been
natural, following the large business
that has been placed over a month
ago, when the fireworks had first got-
ten under way and the discount situa-
tion was all messed up. There was
some strengthening for a while, and
then some more easing. Not so much
attention has been paid to the discount
Status recently, in view of the quiet
and the fact that so many buyers are
so well committed ahead that they are
not much interested. Reports from
retail stores indicate that they have
had a very quiet month in sheets and
pillowcases. The same logic applies
here as in the primary market. Re-
tailers had a very good sheet and pil-
lowcase business during December,
January and February. There were
more sales during the first three to four
months this year, featuring sheets and
pillowcases, week after week, than
ever before in history during a similar
period. The country has been “saled”’
to death, said one merchant—and it 1s
not surprising that the promotion sales
of the past month have not had ma-
terial response.
——_»~-.
Trade Turn By October.
October will probably be the
month reflecting a real turn for
the better in retailing, according
to the head of a leading local
store. The summer months of July
and August, he said recently, are
likely to reveal nothing one way
or the other as to the future trend
of business, being traditionally
dull ones in the department store
field. By labor day, this merchant
added, evidence may begin to ac-
cumulate as to fall business, but
in many cases hot weather dur-
ing September restricts trade so
that it may be well into October
before a gauge on activity is had.
Aside from questions of prob-
able sales volume, the question of
a net profit showing for the year
will be determined by the fall
business, it was pointed out. There
is reason to believe, this executive
said, that profit margins during
the second half will be more satis-
factory than those for the first six
months of the year.
—_+~-+___
Solid Comfort.
If you want to see something in the
way of thoughtfulness and comfort for
patrons and if one is fortunate enough
to be able to get down that way, visit
the Ponce De Leon Market, Coral
Gables, Fla. This store has wicker
chairs and a sofa, ash stands, mirrors,
and a desk for those who. wish to
write checks. It pays, too.
Pure spices from all parts
of the spice growing world
are constantly being as-
sembled and are always
ready for distribution from
our warehouse.
L&C and Quaker brands,
sold in beautiful handy tin
packages, are guaranteed
to be absolutely pure and
they have the confidence
of the most exacting house
wife. |
We are prepared to fur-
nish the trade with their
season’s requirements.
L &C and Quaker brands
also sold in bulk.
LEE & CADY
4
MOVEMENTS OF MERCHANTS.
Reed City—Gideon S. Gerhardt,
dealer in boots and shoes, has filed a
petition in bankruptcy.
Detroit—Max Maurice, 4724 Cad-
illac avenue, dealer in boots and shoes,
has filed a petition in bankruptcy.
Detroit—Max Perlmutter, dealer in
boots and shoes at 8006 West Jeffer-
son street, has filed a petition in bank-
ruptcy.
Detroit—J. Saks & Son, dealer in
boots and shoes at 5656 West Warren
street, has filed a petition in bank-
ruptcy.
Fowlerville—W. G. Edwards, of
Sebewaing, has been appointed man-
ager of the local branch of the Detroit
Creamery Co.
Grand Rapids—The Thomson Lock-
erby Abfalter Co., 1444 Lake Drive,
autos, etc., has changed its name to
the Thomson-Lockerby Co.
Port Huron—The Wilson Ice Cream
Co., 1101 Third street, has changed
its name to the Carlisle Wilson Ice
Cream Co. and its location to 514
Superior street.
Newberry — Fred Trembley, 208
Newberry avenue, has sold his jewel-
ry, optical and silverware stock to H.
J. Van Auken, of Munising, who has
taken possession.
‘Coleman—The Farm Bureau Ele-
vator Co. has been incorporated with
an authorized capital stock of $10,000,
$3,500 of which has been subscribed
and paid in in cash.
Detroit—The Curvis Drug Co., 11617
Dexter boulevard, has been incorpo-
rated with an authorized capital stock
of $10,000, all of which has been sub-
scribed and paid in.
Ann Arbor—A receivership sale is
being conducted at Greenwood & Kil-
gore, dealers in men’s furnishing goods.
This firm will discontinue business as
soon as the sale is completed.
Detroit—Grey’s Grocery, Fruit &
Vegetable Co., 11801 Twelfth street,
has been incorporated with an author-
ized capital stock of $1,000, all of
which has been subscribed and paid in.
Ishpeming—W. F. Rock, meat dealer
on West Division street, has built an
addition to his market and_ installed
modern sausage making machinery.
The plant will be under the manage-
ment of Fred Held.
Detroit—The Tireman Quality ‘Mar-
kets, Inc., 8806 Tireman street, has
been incorporated to deal in groceries,
meat, etc., with an authorized capital
stock of $25,000, $20,700 of which has
been subscribed and paid in.
Detroit—The State Machinery Sales
Co., 546 East Woodbridge street, has
been incorporated to deal in machinery
and tools with an authorized capital
stock of $25,000, $12,000 of which has
been subscribed and paid in.
Detroit—The National Custom Tail-
ors, 510 Detroit Savings Bank build-
ing, has been incorporated to deal in
clothing with an authorized capital
stock of $10,000, all of which has been
subscribed and paid in in cash.
Detroit—The Chene Furniture Store,
4770 Chene street, has merged its busi-
ness into a stock company under the
same style with an authorized capital
stock of 500 shares at $100 a share,
MICHIGAN
$41,700 of which has been subscribed
and paid in.
Amble—A. D. Wise, who has con-
ducted a general store here for the past
seven years, has sold his store build-
ing and stock to Leo Smith, recently
of Boyne City, who has taken posses-
sion. Mr. Wise has a 200 acre farm
near Lakeview.
Ontonagon—The stock, store build-
ing and real estate of the Lemoyne
& Halter Co., dealer in groceries and
general merchandise, has been pur-
chased by Louis and Isidore Dubin-
sky, of Ishpeming and W. L. Katz, of
Marquette, who will continue the busi-
ness,
Manufacturing Matters.
Allegan—Fire destroyed the vinegar
factory conducted by Kelso & Co., of
‘Chicago, entailing a loss of about
$100,000.
Detroit—The Wise Chrome Prod-
ucts Co., 2480 Bellevue avenue, has in-
creased its capital stock from $150,000
to $250,000.
Kalamazoo—The Rose Soap Co., R.
R 8, has dissolved partnership and the
Rose Chemical Products Co. formed,
locating at 1413 South Burdick street.
Dearborn—The Sterling Electric Ap-
pliance Corporation, 13123 Michigan
avenue, has changed its name to the
Dearborn Electric Appliance Corpora-
tion.
Detroit—C. H. Haberkorn & Co.,
1327 West Elizabeth street, manufac-
turer of furniture, has increased its
capital stcck from $300,000 to $1,-
000,000. :
Detro:t—The Doss Candy Co., 4139
Grandy avenue, has been incorporated
with an authorized capital stock of $2,-
C00, $1,000 of which has been subscril-
ed and paid in. -
Detroit—The Roddis Lumber & Ve-
neer Co., 7940 Dix avenue, has been
incorporated with an authorized capital
stock of $10,000, $1,000 of which has
been subscribed and paid in.
Detroit—The American Lady Dress
Co., 2065 Myrtle street, has been in-
corporated to manufacture and _ sell
women’s dresses, with an authorized
capital stock of $5,000, $1,200 of which
has been subscribed and paid in.
Kalamazoo—The Kalamazoo Chem-
ical Co., 'Walbridge street, has been
incorporated to manufacture and deal
in soap and chemicals with an author-
ized capital stock of $15,000, $4,500 of
which has been subscribed and paid in.
Detroit—The Combustion Products
Corporation, 3400 Union Trust build-
ing, fuel burners, steam boilers and
heating plants, has been incorporated
with an authorized capital stock of
270,000 shares at $1 a share, of which
amount $200,000 has been subscribed
and paid in.
Detroit—The J. C. Glenzer Co., 6463
Epworth boulevard, manufacturer and
dealer in tools and machinery, has
merged the business into a stock com-
pany under the same style with an
authorized capital stock of $50,000,
$30,000 of which has been subscribed
and paid in.
Detroit—The Anchor Lock Washer
Co., 115 West William avenue, has
been incorporated to manufacture and
TRADESMAN
deal in lock washers and auto prod-
ucts, with an authorized capital stock
of $5,000 common and 10,000 shares at
$1 a share, $15,000 being subscribed
and paid in.
Detroit — The Colonial Tool Co.,
Inc., has merged its business into a
stock company under the style of the
Colonial Tool Co., Limited. 147 Jos.
Campau avenue, with an authorized
capital stock of 1.000 shares at $50 a
share, $15,000 being subscribed and
paid in in ‘cash.
——_+++____
Special Day Windows With an At-
mosphere.
Did you ever feel the irrestible pull
of a display that has enough atmos-
phere to stop you on the walk and
make a window gazer out of you? It
is a great art—Ren Mulford, Jr.
Special day windows afford an op-
portunity to get away from the usual
showing of empty cartons, soap piled
in pyramids, highly tinted lithographs,
with the variety of stripes of contrast-
ing colored crepe paper for back-
grounds, and to make a display that
has the artistic atmosphere of a real
picture. A window for “Mother’s
Day” showing an old-fashioned room
—is easily arranged and is effective.
The background can be of grey pin-
stripe wall paper with a touch of lav-
ender in the border—at the top and
sides of the window next the glass a
curtain of strips of white college crepe
paper—about two inches wide with half
inch space ‘between the stripes. These
drape back like a bedroom curtain and
fasten with a band of lavender figured
wall paper like that in the border.
Have a valance of white crepe across
the top of the window the lower part
edged with this same lavender band.
On the floor, put an old-fashioned strip
of woven rag carpet. At one side have
an old style grandmother’s chair—wal-
nut wood if you can find one—on the
back of which carelessly throw an old
paisley shawl—an heirloom in many
homes. An old time table or stand,
put on the other side of the room. A
much worn Bible lay on the table along
with a brass candle stand and wax
candle, a vase of carnations—red and
white—a picture of ‘Whistler's
Mother” in a pretty frame—and some
knitting—needles and lace. Under the
table a darning basket open showing
stockings to be mended with an old
time gourd in sight. Such as was
used by the housewives long ago in,
mending their stockings.
Several framed “Mother” mottoes
can be hung on the wall. Greeting
cards, boxed candy, gift books, and
many other gifts suitable, can be ar-
ranged on the window floor.
All articles bearing a neat price card
of white lettered in lavender. Also a
sign—‘‘Remember Mother With an
Appropriate Gift,” and one “Mother’s
Day—(date)” in white, lettered in lav-
ender—placed in the window near the
glass completed a picture that will at-
tract many passersby for there is in it
a point of contact with nearly every-
one. Many can look across the years
and visualize their own mothers in an
old-fashioned chair like that shown.
A Father’s day window arranged in
this way makes an attractive picture
May 21, 1930
also. On the window floor spread an
old-fashioned braided rag rug, put a
grandfather’s chair—the kind with low
wooden ‘back and rounding arms: in
one corner, near the back of the win-
dow. Next the glass hanging from the
chair’s arm, place a shepherd’s crook
handled cane. On the other side of
the window put a pair of old style high
topped leather boots—such as our
grandfathers wore. On the floor near-
by place an old wooden draw boot
jack the kind that had been used by
men fifty years ago.
Fill the chair with fancy boxed
candy, with a sign in gray, lettered in
delf blue, “Try one of these fine boxes
of candy on Dad, maybe he has a sweet
tooth too.” Near the boots, a sign
done in the same colors, asked ‘Did
Your Dad Wear Boots?” and another
next the window’ glass—‘Father’s
Day” (date). Greeting cards, framed
mottoes, appropriate gifts for father
arranged on the floor of the window.
Use for a background deep gray and
delf blue crepe paper, alternate strips
about three inches wide hung like a
curtain. Passersby will ibe attracted—
stop in and talk about the boots, etc.,
and buy something for their fathers.
Nora I. Mitchell.
—_~+~-<-+___
Gaily Wrapped Paper Helps Sandwich
Sales.
A number of stores, especially those
located near schools have been featur-
ing sandwiches, etc. A Pennsylvania
grocer reports that by wrapping his
sandwiches in gaily colored paper he
has doubled his sandwich business.
Also, a salad he was selling was re-
cently renamed salad.”
Since the change in name it has be-
ccme the rage.
—_2+~+<+___
Pickles—Canned, bottled and bulk
pickles are in seasonable demand, with
no new outlets developed in the whole-
sale market during the past week. Re-
tail channels are wider, which tends
to improve the jobbing situation, but
wholesalers are disinclined to go be-
yond their immediate needs. Sweet
pickles generally are firm and favor
the seller. New pack Southern dills
are coming in and find ready sale.
Large pickles and midgets usually
command a premium, as stocks in all
quarters are down to bare floors. Other
sizes are in sufficient supply to take
care of the present needs of the trade.
Rice—April distribution was exten-
sive and millers report such moderate
holdings that a clean-up of old crop is
in prospect before next fall if no more
than a normal export and domestic de-
mand occurs. Locally prices are be-
ing gradually readjusted to a replace-
ment basis and buyers have not re-
sisted the movement. Freer sales are
reported in the jobbing field, which
confirms the statements that local
holdings are light for the season.
Sauerkraut—Surplus stocks of can-
ned and bulk kraut have been cut
throughout the trade to such propor-
tions that holdings are generally
smaller than a year ago and at a point
where they will no more than com-
fortably carry holders into the new
pack season. Most of the business is
being done on a hand-to-mouth basis
in the jobbing and retail fields.
“collegiate
eae AGO
ohne
i
i
Aer
oben
May 21, 1930
MICHIGAN
TRADESMAN
Essential Features of
i Staples.
Sugar—The market is 10 points low-
er than a week ago. Jobbers hold cane
granulated at 5.45 and beet granu-
lated at 5.25.
Tea—The only interesting feature in
the market during the week has been
the opening of the new Japan tea mar-
ket for the season. Prices show from
2@3c per pound lower than last year.
In this country Japan and China greens
are very dull. The demand is very
spotty. The Ceylon tea market is be-
ing influenced by varying quality. The
quality seems to be declining at the
moment, which has made fine quali-
ties firmer and general run slightly
weaker. There is a good demand in
this country for Ceylon, India and
Japan teas. The hot weather has
slightly improved the demand for
green teas, which ice well.
are firm. From now on the every day
consumptive demand for teas will de-
pend to a great extent on the weather.
Coffee—While the market for future
Rio and Santos coffee has been some-
what erratic during the week, the
trend has been somewhat higher. There
have been several slight advances dur-
ing the week, with occasional declines.
Actual Rio and Santos coffee is exact-
ly where it was a week ago. Milds
show no change from a week ago.
Business is not very good and the
market rules steady at the recent de-
cline. The jobbing market on roasted
coffee shows no general change from
a week ago. General consumptive de-
mand for coffee is fair. Most retail
dealers report a slight improvement in
their business, due to the lowest prices.
Canned Fruits—Canned fruits have
been repriced in the jobbing and re-
tail fields to meet the recent lower
basis made on the Coast on unsold
stocks there and here on consignment.
The latter supply had been cut in all
varieties and goods have been moving
out more freely from the warehouses
of wholesalers. The agony of price
readjustments has become past history
and the object now is to get profits
cut of new purchases to make up for
what has happened. The big buyers
‘have combed over offerings to get in-
side prices and have cleaned up suit-
able merchandise which could be had
under the prevailing range, which has
stabilized the situation both here and
at the source.
Canned Vegetables—The main de-
velopment of the week in vegetables
was the assurance of a light pack of
peas in the tri-State belt as the result
of drouth. The blossom period has
passed and even if rains occur, it is
claimed the pack will be cut as much
as 50 per cent. of normal.
Dried Fruits—Some real business is
being done in raisins for shipment
from the coast, split up among all of
the packers and_ representing all
branches of the distributing trade.
Much more business is in prospect as
buyers are still on the fence, to see
whether the advance will hold or
whether they can still cover at the old
levels of %c lower. They are not able
to underbuy the market and_ get
prompt turndowns when they bid be-
low the accepted basis established for
all varieties. There is talk of raisin
the Grocery
Pingsueys
shortages on the Coast, but such state-
ments are generally discounted as the
idea is favored that there are enough
to satisfy all trade outlets, although
not in quantity to prevent further hard-
ening in values. The era of dirt-cheap
raisins is believed to be over, to be
followed by other advances to a nor-
nial basis where there is enough mar-
gin in handling to allow brokers and
jobbers to make a decent profit. Brok-
ers have been pushing the sale of more
profitable items, as it has been hard
work to move raisins while they were
weak and little brokerage has been in-
volved. Jobbers have ‘been in much
the same position. Efforts to buy at
the source clearly show that Thomp-
sons are firm at 4c. Fresno, with other
varieties, while not so strong in tone,
on a fractionally higher range than
earlier in the week. Sultanas, for in-
stance, where they were sold at 35¢c
dock, are at a minimum of 334c._ Con-
suming outlets have been geared up
by the long period of low prices, and
apparently all that was lacking for an
improved market was confidence that
the article had hit bottom. California
prunes closed dull and at an irregular
range of prices among sellers, hoth
here and on the Coast.
however, is being done in California.
Top grades of apricots are closely sold
cut, with extra fancy almost entirely
absent. Peaches are steady without
special feature.
Canned Fish—The sardine season in
Maine is slow as yet and only a few
packers have opened. So far there has
not been much of a catch. The spot
stocks are being sold as rapidly as
possible at somewhat irregular prices.
All varieties of foreign sardines are
dull. The trade are buying new chin-
ook salmon which is ruling at the same
price as last year. Pink salmon is
wanted in somewhat better volume at
prices that are relatively lower in the
East than on the coast. Other canned
fish shows no change for the week.
Demand fair.
Salt Fish—The demand for mackerel
and other salt fish has been quite small
during the week. Nobody is buying
anything that he does not immediately
have to have. Prices show no change
and no important change is looked for
until the demand resumes in the fall.
Large mackerel are still scarce.
Medium and small sizes are abundant.
Beans and Peas—The demand for all
varieties of dried beans is still very
light and the market has shown con-
siderable weakness since the report,
Little buying,
especially in red and white kidneys -
and California limas. Pea beans are
relatively better than the other varie-
ties. Dried beans and dried peas are
still being imported in good sized quan-
tities.
(Cheese—The demand has been fair
during the week, ‘but offerings were
for a while rather light. Later the re-
ceipts improved and the market turned
easy.
Nuts—The Brazil nut outlook is not
favorable for the importer or the job-
ber in domestic markets, as a short
supply is in sight for the fall and win-
ter, with the prospects of high prices.
From reliable sources it is learned that
only about 2,000 tons have been bought
in Brazil, the bulk of which has been
taken by two operators and the small
balance split up among the other fac-
tors. That would be the cause of no
worry were there free supplies of nuts
along the Amazon, but letters and
cables state that only about 5,000 tons
are available markets.
Last season this country bought and
distributed over 13,000 tons. The short-
age in supplies this season is based
upon a crop of less than 18,000 tons, or
about half of the 1929.
From this supply the requirements of
all consuming markets must be met.
In the face of this situation, importers
refrain prices to the
trade as they want to cover their own
needs before reselling, to know what
stocks they will have and what their
import costs will be. Other nuts are
not worth special mention at the mo-
MEE,
Syrup and market
for sugar syrup is exactly where it has
been for several months. Production
is still small enough to keep the mar-
ket at steady and unchanged prices.
Compound syrup is in fair demand, es-
pecially from candy makers.
for all world
tonnage in
from quoting
Molasses—The
Molasses
is not in quite as good demand as it
has been, especially for fancy grades.
This no doubt is due to the warmer
weather.
—__~+~+<+____
Review of the Produce Market.
Apples—Kent Storage Co. quotes
as follows:
Spys, A Grade, 2% in. min. ____ 3.00
Spys, Commercial, 2% in. min. __ 2.00
Spys, Bakers, 3% in. up -----_-_ 3.00
Ben Davis, A Grade 2.00
Ben Davis, Commercial _.______ 1.40
Cooking apples, any variety ~_-_ 1.25
Asparagus—c per doz. for home
grown.
Bananas—5@5%c per |b.
Beets—90c per doz. bunches for new
from Texas.
Butter—The market has _ ranged
from steady to weak since the last
report. To-day’s prices are le lower
than a week ago. Jobbers hold 1 tb.
plain wrapper prints at 35c and 65
Ib. tubs at 33%c for
32%c for firsts.
extras and
Cabbage — New white stock from
Texas is selling at $4 per crate of 75 Ibs.
Carrots—90c per doz. bunches or $4
per crate for Calif. grown; new from
Texas, $4.25 per crate.
Cantaloupes—$5.50 for 45 Standards.
Cauliflower — $3.50 per crate for
Calif. Crates hold 9, 10 11 or 12.
Celery — Florida stock, $5.25 for
either 49 or 5s. Bunch stock, $1.10.
Cocoanuts—90c per doz. or $6.50 per
bag.
Cucumbers—$1.25 per doz. for III.
grown hot house; outdoor
$3.50 per bu.
Dried Beans—Michigan jobbers are
quoting as follows:
grown,
@ Hi. Pea Beans _._.. $6.50
Hight Red Kidney =. 2 7.00
Dark Red Kidney ~.____________ 245
Eggs—The market has advanced 2c
during the past week, due to lessened
production and reduced receipts. Local
dealers pay 20c for strictly fresh.
Grape Fruit—Extra fancy Florida;
Me 0 $4.25
Oe 5.50
RO ee 6.00
5
Neo. 64:20 50 22 6.75
Ne 70) 7.50
No. S022 7.50
Choice, 50c per box less.
Green Corn—7S5e per doz. for Florida.
Green Onions—Home grown, 40c
per doz.
Green Peas—$2.75 per hamper for
Calif. grown.
Lettuce — In good demand on the
following basis:
Imperial Valley, 4s, per crate ~__$5.00
Imperial Valley, 5s, per crate ___ 5.00
Imperial Valley, 6s, per crate ___ 5.00
Hot house grown, leaf, per Ib... 12c
Lemons—To-day’s quotations are as
follows:
S00 Sunist 20 2 $10.50
SOO Sankt 3 10.50
S60 Ked Ball 10.00
S00 Red Ball 10.00
Limes—$1.50 per box.
Mushrooms—/70e per Ib.
Mustard Greens—$1.75 per bu. for
Texas. ;
Sunkist California
Valencias are being offered this week
on the following basis:
Oranges—Fancy
120 ee $8.50
160 oe 9.00
P76 9.25
A) 10.00
AIG 10.00
AF ee 10.00
Ase oe 9.75
bo eee 9.00
New Potatoes — Florida receipts
command $9.25 for No. 1 and $5.50 for
No. 2; Texas Triumphs, $4.25 per 104
Ib. bag.
Onions—Texas Bermuda, $2.25 for
white and $2 for yellow.
Parsley—50c per doz. bunches.
Peppers—Green, 70c per dozen for
California.
Pineapples—Cubans are now sold on
the following basis:
Rg $4.00
106 4.00
oS 4.00
ee 4.00
S05 4.00
Pieplant—$1 per bu. for home grown.
Potatoes — Home grown, $2 per
bu. on the Grand Rapids public mar-
ket; country buyers are mostly paying
$1.75; Idaho stock, $4.75 per 100 Ib.
bag; Idaho bakers command $4.75 per
box of 60 or 70.
Poultry—Wilson & Company pay as
follows:
Peavy fowls) 8g 20¢
Miehe fowls 605 15c
Radishes—30c per doz. bunches of
outdoor grown.
Spinach—75c¢ per bu.
Strawberries — $6.50@6.75 for 24
qt. crate from Kentucky.
String Beans—$3@3.25 per hamper.
Sweet Potatoes—$2.50 per bu. for
kiln dried Jerseys.
Tomatoes—$2.50 per basket:
basket crate, $5.
Turnips—$1.40 per bu. for new.
Veal Calves — Wilson & Company
pay as follows:
three
PO 15c
Good) Gaus 13c
Medium llc
Co 10c
Wax Beans—$3@3.25 per
for Florida.
hamper
6
IN THE REALM OF RASCALITY.
Questionable Schemes Which Are
Under Suspicion.
Six years ago this department had
occasion to warn its readers against
Charles F. Howard, who then con-
ducted the manufacture of a lice de-
stroyer at Lake Odessa under the style
of the Odessa Chemical Co. He sub-
sequently removed to this city. Later
on he took up his residence in the
county jail at Allegan, to which re-
treat he was sentenced by Judge Cross
of the Allegan Circuit Court for utter-
ing checks on banks in which he had
no deposits. While he was serving his
sentence he won the good graces of
his host, the sheriff of Allegan county,
who furnished capital to put him on
his feet and continue the business as
soon as he was released from jail. He
played false to his benefactor, whose
loss by befriending the fellow amount-
ed to upwards of a thousand dollars.
Now he is located in Grand Rapids
again and is victimizing country mer-
chants wherever he finds one who is
not familiar with his unfortunate
methods, either by previous contact
or by reading the exposures we have
published in the Tradesman. The man
is thoroughly unreliable and should not
be touched at any angle.
The National Better Business Bu-
reau tells of a gentleman, a former
member of the United States Navy,
who seems to make a business of sell-
ing testimonials. He specializes in
navy preferences, and his method is
to submit manuscripts at a moderate
price which describe the virtues of
cemmodities discovered by the men at
sea. In’ three instances at least the
claims made were found to be faulty
or without foundation. Perhaps the
most significant thing in connection
with the exposure is that in each case
investigation followed complaint by the
inanufacturer to whom the puffery was
offered, indicating that paid testi-
monials are not only losing their mar-
ket but are now regarded with sus-
picion. Not long ago the traffic in
wares of this sort was heavy and the
results were all too apparent in a good
many advertising campaigns. That
exposure has accomplished its purpose
pretty thoroughly is demonstrated by
this evidence that complaints are now
coming from the supposed beneficiaries
of the humbug rather than from its
dupes. If we can rid ourselves of the
claque in advertising honest applause
will come into its own again, a con-
summation devoutly to be wished.
At present one must be clever to
detect truth from falsehood. We have
sanditry by mail, financial speakeasies,
advertisements,
:
|
f classified
raudulent
fly-by-night salesmen, crooked side-
walk shows and a hundred other
schemes to get money from the un-
wary. Never has legitimate enterprise
been so completely surrounded by pit-
falls.
In spite of fact-finding agencies that
endeavor to protect the public, tens of
millions of dollars find their way into
the pockets of the promoters of fraud-
ulent schemes. Many of the crooks
manage to keep sufficiently within the
MICHIGAN
law to escape punishment, and they
are the ones most to be feared. Let
me set forth briefly a few details of
various fake schemes that are winning
dollars right now.
A so-called “Psycho-Phone” was ad-
vertised as being the simplest, easiest
and most rational method of reaching
your unconscious mind with construc-
tive suggestion. With its aid you
would surely succeed, no matter how
often you had failed before. The man-
ufacturer of the device asserted that
it would develop health, courage and
self-reliance in the user. Furthermore,
it would establish harmony in your
life, increase personality, reduce fat,
correct hallucinations and attract to
you the people you need.
This marvelous device which would
bring to realization all of your desires,
was nothing more nor less than an
electrically operated, time-clock con-
trolled, automatically repeating talking
machine. It was designed to operate
upon the subconscious mind during
sleep.
The eyesight of thousands of people
is now being jeopardized by spectacles
sold by unscrupulous mail-order con-
cerns. Obviously, without a proper
examination, it is impossible to fit
glasses to the eyes of the individual,
but these quack firms glibly advertise
that their “wonderful glasses will en-
able anyone to read the smallest print.
thereby preventing eyestrain and head-
aches.” The spectacles they send on
orders are simply magnifying lenses in
cheap frames that will not fit any eyes
except by the merest chance. The
wearing of these magnifiers may con-
ceal troubles that could be cured if
caught in time.
Medical fakers continue to get a
large amount of money from gullible
citizens through using the mails to
willfully misrepresent their concoc-
tions. A few of these charlatans are
so woefully ignorant that they actually
believe their remedies are wonderful
discoveries. Strange as it may appear,
the greatest ally of the medical moun-
tebank is the “testimonial giver” who
may be perfectly honest in his expres-
sion of gratitude, even if he is sadly
misled by some laxative or other in-
gredient purposely placed in the fake
remedy.
A concoction made chiefly of sodium
bicarbonate, sulfur and borax netted
its proprietor more than $50,000 be-
fore a fraud order stopped its sale. A
pseudo-professor pulled in several hun-
dreds of thousands of dollars through
merchandising a cure-all made of 90
per cent. hydrant water, 5 per cent.
salt and 5 per cent. sugar. This solu-
tion cost five cents a gallon and sold
for about twelve dollars for two ounc-
es. A fraudulent remedy for pyorrhea
made of common sheep dip employed
for killing parasitic insects, raked in
nearly $50,000 before the postal in-
spectors caught the crooks who were
in control.
A remedial instrument that sold by
the thousands in dozens of countries
was advertised to cure everything from
asiatic cholera to rheumatism. This
device was made of a nickel-plated gas
pipe filled with sand and charcoal, and
having flexible cords attached. It
could be used to cure either man or
TRADESMAN
beast, and sold for $35, although it
cost only $1.25 to manufacture.
A simple little device made of some
string, a small metal bar and a couple
of arrowheads was given the appealing
name of “Sex Indicator,” and sold by
the thousands. Hundreds of farmers
bought it in order to establish the sex
of lima beans before planting, the fe-
male beans being, of course, preferable.
Students sought the help of the in-
strument in determining the gender of
French nouns. Unfortunately for the
fakers, the Post Office Department
said the thing was a swindle and re-
moved this highly beneficial influence
from further service to life and indus-
try.
A man and his wife did a big busi-
ness through the mails in selling what
they called ‘Blessed Handkerchiefs”
that were supposed to have divine heal-
ing power. These handkerchiefs cost
three cents and were sold for five dol-
lars. A poor pharmacist in a Western
city collected more than a million dol-
lars in four years by selling some tab-
lets that were represented to be the
These Be Our
Leaders
May 21, 1930
Sold only by
The Blodgett-Beckley Co.
Members India Tea Bureau
Toledo, Ohio
Do You
Want Big
Volume, New
Customers,
Large Profits,
Brisk Future
Business?
Or If You Want
To Retire From
Business
—Then You Want a
Jos. P. Lynch 10 Day
Sale.
A large immediate increase
in sales, no drastic mark-
downs, and hundreds of new
customers at practically a
normal advertising cost.
That is what a Joseph P.
Lynch 10 day sale can do
for your store.
Furthermore — a Jos. P.
Lynch sale tones up store
morale, and actually creates
tremendous good will which
results in larger future busi-
ness.
May we furnish definite, con-
vincing proof of how the
Jos. P. Lynch 10 day sale
achieves success in any store,
large or small, regardless of
where located, or local busi-
ness conditions? Write to-
day For Full Details. There
is no obligation.
Nationally known merchan-
dising expert, whose origin-
al, dignified and high class
sales methods have won the
endorsement of hundreds of
leading stores from coast: to
coast.
The
JOSEPH P. LYNCH
SALES CO.
3rd Floor Home State Bank
Bldg.
GRAND RAPIDS, MICH.
4
“Bete oERetin er SANE noe
Bin re oa
Ep er ORD ce
esi
!
May 21, 1930
MICHIGAN
TRADESMAN
“fountain of youth.” This faker was
a deacon in one of the largest churches
in the city and a director in a National
bank.
From the lowly street vendor to the
powerful crook who has a following of
thugs and gangsters to carry out plans
involving tens of millions of dollars of
tribute, we now find an organized army
of easy-money sharks who maintain a
never-ending attack upon individuals
and commercial interests. New York-
ers pause daily in their rush to swell
the crowds around street mountebanks
selling miracle workers.
The other day I saw one of these
vendors who wore the kind of headset
used by telephone operators. In get-
ting a crowd about him, he twisted the
top of the plug around with his fingers
and then cried suddenly, “I hear you,
Mike! Our invention works!’ This
was all a bit of hokum to enable him
to sell some naughty art poses, but
it worked.
It is not unusual in New York City
on a pleasant day to find two or three
sidewalk shows on a single block. The
average urban dweller loves entertain-
ment as he passes. He will stop and
gaze at the antics of seedy individuals
demonstrating the merits of glass-
cutters, selling odd assortments of im-
plements that will cut carrots and po-
tatoes into fancy shapes, and waxing
oratorical over the beauty of a pile of
cheap socks and neckties. He will
watch the actors in the window shows
roll cigars, manufacture
bake cakes, put soles on shoes, ad-
just a ready-made tie, or brandish a
carving knife over stuffed fowls turn-
ing on spits.
‘City folks fall as easily for the
hokum of the modern gold brick seller
as do their country cousins. Recently
on Broadway I watched a. street
vendor do a big business while dem-
cigarettes,
onstrating an endless wire made by
joining two short lengths of steel
spring. The principle was the same
one that may be observed in the elec-
trically rotating barber poles that seem
to be spiraling upward into infinity.
Many of the passersby hastened to pay
five cents to get an endless wire of
their own, and then hurried away to
demonstrate its magic properties to
their friends.
A lot of these sidewalk vendors dress
carefully for the parts they are to play.
Some put on the uniform of a sailor
and try to sell imitation amber pipes
that they pretend to have brought in
from Austria. Others work the old
express company game, dressing up in
overalls and offering fake furs which
they try to make you believe have
been smuggled in or stolen.
Truly, Mr. ‘Citizen must now watch
his step if he would avoid the schemers
who are now seeking to capitalize the
common instinct of most people to
get something for nothing. Millions
of dollars each year fall into the hands
of swindlers who live by the practice
of deceit. “These Premises Must Be
Vacated in Four Weeks. Goodbye
Everybody. Selling Out $80,000 Stock
at Sacrifice Prices.” Fake signs of
this kind may be found on nearly
every block in certain sections of our
big cities notwithstanding the good
work of Better Business Bureaus.
Fraudulent Help Wanted advertise-
ments gather in a lot of money from
people out of jobs and anxious to earn
extra dollars. It nearly always hap-
pens that the aspiring applicant must
send along some cash for materials,
implements or books of instruction.
ven women willing to do sewing at
home find themselves compelled to
send along money for a sample gar-
ment which they are supposed to
duplicate.
Inexcusable carelessness in checking
up the facts has resulted in misleading
statements being made by stores of
the highest character. A prominent
Fifth avenue establishment recently
permitted black suede bags to be repre-
sented as “French Antelope,” while
other bags were said to be “Mounted
into a shell frame,” although the frames
were made of pyroxylin.
Each new invention or discovery of-
fers the -charlatan an opportunity to
capitalize falsities.
It is most amazing how easily some
people fall for this intellectual de-
bauchery made up of a hodgepodge of
catch phrases. But such tragedies as
the collapse of the Florida ‘boom and
the recent panic in the stock market
proved beyond doubt that a large per-
centage of our population is made up
of people who completely lack the
critical faculty, who still believe in
fairies, who think only the truth is ad-
vertised, and who are absolutely sure
that there are hidden virtues in wish-
It all goes to prove that Mr.
Barnum was absolutely right, and that
bones.
the ‘“Will-to-be-fooled” is a most im-
portant reality in this present day and
age.—Floyd W. Parsons in Grocers
Bulletin.
+ 4.
Bedspread Problems Are Many.
The suggestion is made that a num-
ber of the smaller bedspread manufac-
turers are going to find it a very hard
period ahead for them, after the diffi-
cult situation through which they have
been passing. The cretonne spread has
been becoming more and more of a
factor, over the country, ever since
the success which R. H. Macy & Co.
had with this article. For many of
the regular bedspread producers to go
into the printed
spreads, would not be wise. For, after
manufacturing of
ali, this is purely a spring and summer
proposition thus far.
3edspread mills have a problem be-
fore them, in the opinion of more
than a few.
—_—_+~-<_—-
Cretonne Spreads Offer Hard Compe-
tition.
Snappy, good-looking, all-cotton
spreads unquestionably have a mar-
ket, but then there is the matter of
price. The cretonne spreads are good
looking, and sell at very low figures—
so much so, that the woven cotton
spread could not compete substan-
tially at retail at this time of the year,
it is contended. How to get volume
on good woven cotton spreads is the
problem. On the subject of rayons,
there seems to be little to say. Some
people laughed at the statement in
these columns, the other day, that the
big stocks of rayon spreads had been
pretty well cleaned out.
BULMAN STEEL STORE EQUIPMENT
Is not built down to a price but up to the exacting demands of
modern merchandising—and years of uninterrupted service.
Steel Shelving, Steel Counters and Display Equipment
“Over 26 years building steel store equipment”
THE E. O. BULMAN MFG. CO., INC.
GRAND RAPIDS MICHIGAN
a)
Turn Your
Stocks Quickly ..
but be sure you always have
enough to turn. Make your
orders of “Uneeda Bakers”
products sufficiently large to
insure ample stocks at all
times. It’s quick turnover of
volume that makes
money now-a-days.
NATIONAL
BISCUIT COMPANY
“Uneeda Bakers”
/
HAVE YOU
Protected Your
Life Insurance?
By arranging a Life In-
surance Trust, you can
afford your family the
fullest possible benefit
from your insurance funds.
GAMWL7O
GRAND RAPIDS TRUST CO.
Grand Rapids, Michigan
MICHIGAN
TRADESMAN
May 21, 1930
A MECHANICAL BAND.
It is time to sound alarm and beat
the tacsin, to ring wild bells of warn-
ing and proclaim a nation’s peril. For
a cherished institution is in danger and
misguided progress is undermining a
sweet tradition. The Quartermaster
General of the United States, encour-
aged and abetted by the Secretary of
War, is about to conduct tests of a
mechanical band with which to pro-
vide military music for ceremonies and
parades, drills and marches and all the
pomp and circumstance of the army’s
lighter moods.
course, which has
t this threat to the belabored
drum and cymbal, the full-blown brass
By the magic of
the vacuum tube their notes can now
be recreated out of a phonograph rec-
It is radio, of
broug
and squeaking fife.
ord and magnified to full marching
lt is reported, in-fact, that
this dangerous device can make as
much noise as two brass bands and
need never know weariness or demand
strength
strengtn.
a pause for breath.
sut, still,
lacking from this substitute for the
It is not noise alone that
stirs the spectator’s pulse as a military
something is seriously
army band.
parade goes by. The gleaming instru-
ments themselves are part of it. The
rhythm of music is in the feet of the
players as well as in their drums and
trumpets. And it is impossible to con-
ceive of a drum major strutting down
the street ahead of a loud speaker or
flags waving in the
wake of a radio amplifier.
There is another lack which mechan-
ical music has so far failed to meet. It
is most marked in the case of bands.
Their instruments have a quality and
character from their musical
notes, a matter of physical vibrations
and impact. The drum shakes some-
thing primitive 11 the listener, and no
man’s diaphragm should be still when
When all these
things go into a radio tube they come
the regimental
aside
a trumpet is blown.
cut again as a single vibration, which
somehow fails to satisfy.
Until we tire altogether of military
parades the band can scarcely be
spared. Fortunately, the advance in-
formation on this mechanical substi-
tute suggests no reduction in the pres-
ent strength of the marching musicians,
but, if successful, will provide military
music for service schools, flying fields
and posts at present unable to support
their own band corps. It has other
possibilities, too, since by radio a band
concert could accompany a regiment
into battle, as once the drummers led
the way toward the enemy. But in
the grim business of modern warfare
this is more possible than probable.
The army band is for peaceful parades
and serves to take the emphasis from
the deadly functions of armies and sol-
diers. Canned music could scarcely
de so, no matter how loud it was made.
LAUGH AND GROW WELL.
Somebody has just discovered that
we do not laugh at what pleases us
but rather in defiance of what dis-
There is, apparently, a
between annoy-
pleases us.
standing alternative
ance and amusement over life’s ironi-
cal accidents, and he who lives best is
he who laughs best for relief from the
tears and tension of his own trials. It
is a child’s privilege to laugh because
he is tickled, but the adult must learn
to laugh in the face of misfortune,
handicap and even pain or he becomes
the unhappy slave of his own circum-
stances,
Such laughter, it seems, has a defi-
nite therapeutic value. It has long
been said that one may laugh and
grow fat, but it is more important to
the modern man that he learn to laugh
his way out of nervous prostration.
Miss Mary F. Ferguson, supervisor of
social service at Johns Hopkins Uni-
versity, advocates laughter as an anti-
dete for all sorts of neuroses and even
for social disorders. They are com-
monly the consequence of strain and
tension, overwrought brains and nerves
and kindly laughter scatters them and
tekes away their sting and danger.
There is no particular mystery to
this process of finding humor in the
most discouraging situation. To do
so calls for humility and a sense of
proportion which does not take self too
seriously.
This healing power of laughter be-
ing granted, it is amazing that its cure
is so grudgingly practiced. The world
sometimes seems almost stupidly seri-
ous, intent on everything but the free
joy of living. Men and women grow
weary with meaningless burdens; their
weariness is written in the faces of the
crowded street and stamped on most
of those who set the pace of success
and achievement.
We amuse ourselves, indeed, but
laughter of the times is not always
wholesome laughter; there is frequent-
ly little heart in it and less kindliness.
It would pay us well to forego some
of the gilded prizes of success and re-
cover the habit of honest merriment.
Experience and science are agreed at
last that it would be good for both our
bodies and our spirits to do so.
STORE PROFITS RECEDING.
The preliminary report on 1929 op-
erating expenses and financial statis-
tics of stores made by the Bureau of
3usiness Research of Harvard Uni-
versity was presented at the retail
conventions in ‘Chicago last week by
Dr. Malcolm P. McNair and brought
out about the facts which were ex-
pected. The gist of the study was
that expenses are eating further into
net profits of the majority of stores.
The report further emphasized that
the larger department and_ specialty
stores are doing a better job than the
smaller ones and that the specialty
stores have the edge on department
stores in the same class.
Dr. McNair summed up the reasons
for the continued decline in net profits
as follows: (1) That many stores show
a sales decline and only a few show
even a small increase. (2) That the ef-
fect of chain store competition, es-
pecially for the smaller store, is mark-
ed. (3) That there is too much em-
phasis on volume instead of controlled
operations.
In the last named reason may be
found a good part of the trouble which
is evident in other ways, it would
seem, because volume operation is
usually indiscriminate operation and
therefore ineffective in pushing sales
steadily ahead or in meeting chain
competition. Volume selling carried
out intelligently and with high con-
trol is eminently successful as the
chains testify but how often is it car-
ried out that way by the thousands
who practice it?
The controller of a large retail or-
ganization divided the present school
of thought into two groups—those who
believe in increasing net profit by in-
creasing sales volume and “by this
alone,” and the second, which he con-
sidered a very weak minority, those
who believe in increasing the net
through improved operations. A third
school might have been added in the
successful chains who believe in vol-
ume and improved operations. But
improved operations, it is plain, should
be the first step. Volume can follow.
CORRESPONDENCE SCHOOLS.
There is always a great deal of dis-
cussion in print and on the lecture
platform upon the significance of a
college education, scholasticism versus
athletics, or the value of university
Sut it
appears that a lot of time has been
wasted upon the colleges. We should
have been talking about the corre-
spondence schools. For their total en-
rollment has now been placed at 1,-
250,000 and this means, according to
Dr. J. B. Noffsinger, director of the
National Home Study Council, that
they have twice as many students as
all the resident colleges, universities
and professional schools in the coun-
ary.
Whatever may be the drawbacks of
correspondence schools, it must be ad-
mitted that they completely escape
most of the criticism leveled against
our colleges. Those who study by
mail have their lessons corrected by
mail, and finally win the coveted sheep-
skin at the hands of the postman, are
not bothered by the social implications
ot a fraternity system, the demands of
extra-curriculum activities or the ex-
citement of football seasons. They
drink at a well of learning pure and
undefiled.
Perhaps the correspondence schools
are the true descendants of the medie-
val universities rather than our resi-
dent colleges. Their students cannot
sit at their masters’ feet in their zeal
for knowledge, but they do the next
best thing by keeping in constant touch
by postal card.
training for a business career.
DRY GOODS CONDITIONS.
Retail trade was less active last week
but the drop from the high volume
reached during the hot spell was not
pronounced. In fact, the month so
far has furnished excellent results and
the ‘best achieved for the year to date
in many instances. What is needed
now, retail executives agree, is a period
of cool weather in which to clear
Spring goods before holiday and va-
cation buying assumes large propor-
tions.
Should the last two weeks of this
month hold to present sales average
the May increase should pass the
April gain, which was the first one
for trade as a whole this year. De-
parment store business for the first
four months of the year has been 4
per cent. under the same period last
Chain and mail order sales, it
is true, have shown an increase of
about 6 per cent., but without taking
additional stores into consideration.
The decline in trade so far this year
may not represent an actual loss in
units sold. In fact, the actual physical
volume probably approaches what was
done last year because dollar volume
has been affected by lower prices. For
instance, it was stated last week that
the Summer sales catalogue issued by
the largest mail order house carries
prices 10 per cent. under those listed
a year ago. Units sold must run 10
per cent. larger this season to give
last year’s dollar volume.
FUTURE OF RADIO.
Dr. Lee de Forest is a man who has
every right to peer into the future of
radio, responsible as he is to so great
an extent for the radio as we know it
to-day. Consequently his prophecies are
worth noting. The small broadcasting
stations, he says, are destined to be re-
placed by a group of high-power sta-
tions which will monopolize the air.
Television will soon be with us over
the wires of the electric light com-
panies, there will be great changes in
journalism born of radio influence and,
instead of broadcasting advertisers’
programs, the radio industry will be
supported by a tax on tubes.
It is this last observation which is
perhaps the most interesting of his
predictions. It is a system which has
much to commend it, for it is only the
remarkable patience of the American
people which allows them to submit
meekly to the sales talks by which
every radio program is now interrupt-
ed. Radio advertising is getting worse
instead of better as time goes on, and
it is a serious question whether it won't
break down its audience morale alto-
gether long before it can break down
its sales resistance.
In this case the radio advertiser will
have to go, and no more than Dr. de
Forest shall we mourn his passing.
ce eee
A LOST BILLION.
Of the billion dollars represented by
the outstanding paper currency for
which the new small notes have not
been exchanged, it is probable that
many millions of dollars will never be
redeemed and that the United States
Treasury will be the richer by that
sum. But the unredeemed bills will
remain for years a charge against the
Government unless something is done
to clear the books of these obligations.
Even to-day there is an occasional de-
mand for the substitution of current
money for specimens of the “shin-
plasters,’ or fractional currency of
Civil War days, and as these early is-
sues are still legal tender the Treasury
has ,to be prepared to cancel them by
paying for them at their face value.
Doubtless large numbers of these war-
time notes are permanently enshrined
in curio collections. This, however,
can hardly be true except to a very
limited extent with the bills now in
process of displacement. But there
can be no doubt that hoarding and the
loss or destruction of Treasury and
bank notes are factors in this curious
situation,
year.
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May 21, 1930
MICHIGAN
IEA IT EERIE _
TRADESMAN
OUT AROUND.
Things Seen and Heard on a Week
End Trip.
A political friend tells me a story
relative to the appointment of Senator
Vandenberg by Governor Green that
I think is sufficiently interesting to
play up in this department. It ap-
pears that Governor Green had fully
decided to appoint ex-Representative
Fordney, of Saginaw, to fill out the
unexpired term of the late Senator
Ferris and that the Governor's Secre-
tary, H. E. Lawrence, Frederick A.
Chapman and Lawyer Nichols were
requested by the Governor to break
the news to Mr. Vandenberg, who was
that day holding a meeting in some
Central Michigan city—I think Char-
lotte. Mr. Lawrence telephoned him
to come home by way of Lansing and
come to a certain room at the Hotel
Olds, which he agreed to do. When
he put in an appearance and was told
of the Governor’s conclusion regard-
ing the appointment, he showed great
anger and resentment over the an-
nouncement and emphatically reminded
the Governor’s friends that he had put
Mr. Green in the Governor’s chair
through the influence of his paper (the
Grand Rapids Herald) and that he
would proceed to put an end to his
political career with as little delay as
possible. The Governor’s friends re-
ported the situation to their chief, who
‘decided the next day to reverse his
decision and appoint Mr. Vandenberg,
instead of Joe Fordney. A letter con-
taining the commission was forwarded
to Mr. Vandenberg at Grand Rapids,
but the latter was so angry at the Gov-
ernor that he showed his disgust and
resentment toward the executive by
tossing the envelope in the waste
basket without opening it. The next
day’s papers announced the appoint-
ment, whereon a dozen members of
the Herald staff were drafted into ac-
tion to sort over the refuse in the fur-
nace room and recover the letter con-
taining the commission. It was finally
discovered and Mr. Vandenberg pro-
ceeded to Washington, with as little
delay as possible, to be sworn in. Sen-
ator Couzens had previously written
Mr. Vandenberg that he (Vandenberg)
should not be a candidate for Senator,
because he did not possess the neces-
sary qualifications for the high office.
Notwithstanding the adverse opinion
then held by the senior Senator and
expressed by him with all the blunt-
ness and brutality of which he is cap-
able, he made a virtue of a necessity,
grabbed Mr. Vandenberg by the arm
on his appearance in the Senate cham-
ber and marched him up to the seat of
authorit? of that august body to be
sworn in. Judging by some recent
utterances by Senator Couzens, he has
revised his opinion regarding the quali-
fications of Mr. Vandenberg to serve
as his colleague.
Neither Senator apparently stands
very high in the estimation of the
President. A day or two after the
Parker veto a Grand Rapids citizen
called on the President and remarked,
“I see you are having your troubles,
Mr. President.” ‘Yes,’ responded the
President, “and two of my _ worst
troubles are the Senators from your
State.’
If Joe Fordney had been appointed
Senator to fill out the unexpired term
of Senator Ferris, he would, undoubt-
edly, have been a candidate for the
long term two years ago and would
now be United States Senator from
Michigan while ‘Mr. Vandenberg would
still be forging thunderbolts in the
editorial office of the Grand Rapids
Herald. Joe Fordney is a regular
Republican and would never have de-
fied the President and vetoed his ap-
pointment to the United States Su-
preme Court to win the plaudits of the
utterly unscrupulous American federa-
tion of labor, as Senator Vandenberg
did two weeks ago, greatly to the dis-
gust of every honest citizen and loyal
Republican who believes in uniformity
and regularity.
Careful observations for several
years, based on his official acts and
utterances, convinces me that Couzens
has not a single qualification for the
position he holds at Washington. He
is a bully and a braggart and has no
proper conception of the duties and re-
sponsibilities of the office of Senator.
He is never a constructionist, but al-
ways an off horse, to be depended up-
on to oppose any movement which
would serve to better his country or
the State he is supposed to represent.
Ir, taking action on any important
matter which comes before the Senate
he never considers his constituents
for a moment, the good of the party or
the well being of the country. All he
thinks of is his own misguided im-
agination, prejudices and resentments.
His only qualification for the office is
the possession of $30,000,000—probably
more now—which he stumbled on
through an accidental association with
Henry ford, forced on him through the
graciousness of a former employer.
This enormous sum has enabled him
to restore a school house in a Central
Michigan town which was dynamited
by a lunatic and hand out $10,000,000
for the care of indigent children in
Michigan. Both gifts were evdently
bestowed solely for the effect they
would have on the voters of Michigan
this coming fall, when Couzens comes
up for re-election.
Arthur Vandenberg is the antithesis
of his unfortunate colleague. As a
painstaking newspaper man for many
years. and a careful student of Ameri-
can history, he has had a remarkable
training for the position he now fills
with grace and dignity. He has delved
deep in the theory and practice of
He is a brilliant
speaker and never utters a word until
he has thoroughly posted himself on
the subject he undertakes to discuss.
He is evidently a man of destiny and
has a great future in store for him—
a future which is likely to be marred
only by his unholy alliance with the
crafty and unscrupulous American fed-
eration of labor.
popular government.
Washington friends write me that
Couzens will not make a personal can-
vass for the Senatorship this year; that
he has placed the management of his
campaign in the hands of George W.
Welsh and given him carte blanc to
spend any amount
$100,000 in order to accomplish the re-
turn of the Detroit gentleman to the
Senate. Mr. Welsh’s personal com-
pensation is reported to be $500 per
week, starting June 1, with $10,000
additional if he is successful in landing
his candidate. Mr. Welsh has no or-
ganization to speak of throughout the
State, but his organization in Grand
necessary up to
Rapids is adamant—quite as effective
as the organization which was built up
and maintained by the utterly dis-
reputable and unscrupulous Deacon
Ellis a dozen years ago. Ellis and
Welsh are the only politicians who
have been able to handle the city busi-
ness as a czar once handled Russia.
The fundamental idea of the commis-
sion form of government is that the
commission govern and the city man-
ager carries out their orders. Under
existing conditions the city manager
governs and the commissioners simply
sit back and do as they are told by the
manager.
It is reported that Welsh is looking
for an easy victory because of the large
percentage of Democratic votes his
client will receive. Many Democrats
are urging that this party make no
nomination for United States Senator
because Couzens is admittedly not Re-
publican in anything which pertains to
the good of the party, as well as the
well being of Michigan and the coun-
try at large.
interest in appointments, Michigan is
By refusing to take any
suffering in a business way because of
its non-representation on many boards
and commissions to which its needs
and requirements should be presented
and should receive due consideration.
It may be pleasing to see Michigan
represented in the Senate by a non-
committal nonentity, but we do not
get very far with that kind of man
failing to do his duty and failing to
function as a red blooded man should
function under the circumstances.
Because I believe in regularity in
politics, business, religion and every
walk in life, I have precious little use
for assistant Republicans or assistant
Democrats who seek to perpetuate
themselves in office by undertaking to
ride two horses at the same time. I
sincerely hope the Democrats banish
the idea of Senator
Couzens because of his disloyalty to
the Republican party and nominate an
upstanding Democrat for Senator—
like Mark Norris, for instance—who
would make his campaign on the basis
of his adherence to the best traditions
of the Democratic party and swerve
neither to the right or left in order to
catch a few votes. If Mr. Norris were
to do this, I think enough Republicans
who are disgusted by Couzens’ betray-
al of trust would vote for him to land
him safely in the position.
supporting
Governor Green has finally succeed-
ed in building up a fairly harmonious
condition among worth while party
leaders of the Republican persuasion in
Detroit. He has had a hard job on
his hands, due to controversies, con-
flicts and long cherished hatreds, but
he has succeeded in accomplishing
what no other executive has ever been
able to do and brought about agree-
ments and _ conditions speak
well for his remarkable ability as a
which
harmonizer of a high order.
One of the most deplorable features
of the age is the manner in which the
work of the State Attorney General's
office has been unduly expanded, sole-
ly in the interest of political expedi-
ency. During the administration of
the late Grant Fellows, the office force
was enormously enlarged in order to
enable Mr. Fellows to send out assist-
ance to any prosecuting attorney who
felt he had a difficult job on his hands.
This policy has been followed and
exemplified by all subsequent occu-
pants. of the Attorney General’s office,
so that the force is now very numer-
eus and not always up to the high
standard which should be maintained
in that branch of the public service.
The reason for this change in the
fundamental plans of our State gov-
ernment is due to the State-wide ac-
quaintance this policy gives the At-
torney General with the prosecuting
attorneys, who are supposed to be very
their respective com-
munities and who can be depended on
to assist the ‘
influential in
‘head of the house” when
he becomes a candidate for Governor
This is the
only excuse which can be offered for
or the Supreme Court.
such extravagance and misuse of the
local
prosecuting attorneys are usually able
people’s money, because the
to handle their own cases much bet-
ter and more effectively than the young
striplings the Attorney General usual-
ly sends out to ‘assist’ the focal
prosecutors.
I note by the Grand Rapids Herald
that May 15 was the twentieth anni-
versary of the establishment of the
Wolverine service from Grand Rapids
to New York over the Michigan Cen-
tral and New York Central Railways.
I was President of the Grand Rapids
Board of Trade—now Association of
about that time and dis-
tinctly recall the struggle we had to
induce Ledyard to. give
Grand Rapids any consideration what-
ever in that connection. Every time
we approached him he met us with a
sneer and shake of the head. That
had always been his policy toward any-
thing Grand Rapids wanted. Before
the enactment of the law creating the
Interstate Commerce Commission he
carried freight from Detroit to Hast-
ings (137 miles) at the same rate he
charged Grand Rapids shippers to the
Commerce
President
same destination, which was only a
distance of thirty-two miles. It was
a bitter pill for him when he had to
remove this discrimination against
Grand Rapids and he showed his dis-
pleasure and his determination to do
ali he could to hamper Grand Rapids
as a jobbing market on every possible
occasion. When we began making a
demand for a Wolverine connection he
treated our representatives with great
discourtesy, but we knew the wapish
10
disposition of the man and acted on
the theory that we could ultimately
wear him out. Our prophecy regard-
ing the situation proved to be borne
out by the facts, for on one occasion
he said he would put on the through
Pullman if we would sign a bond to
make good any losses the road sus-
tained over a period of six months. We
accepted his proposition, greatly to his
surprise, and he drafted a bond which
would do credit to a modern Shylock.
We signed the bond in his office and
I distinctly recall the way he chuckled
when we handed him hack the docu-
ment, because he confidently expected
to penalize us good and plenty. The
car was a money maker almost from
the first day it was placed on the run
and Mr. Ledyard did not wait until
the full contract period had expired
before returning the bond, duly can-
celled. The outcome of the undertak-
ing was evidently as great a disappoint-
ment to him as it was pleasing and
satisfactory to Grand Rapids people.
The Michigan Central has not always
given us as good a Pullman as we are
entitled to, but we have managed to
worry along and take what the com-
pany provided. The entry of the
Pennsylvania System and the B. & O.
into Detroit and the joint service which
has resulted therefrom with the Pere
Marquette has deprived the Michigan
Central of the travel from Grand Rap-
ids to Washington and vice versa. The
new routes are much more interesting
and enjoyable and passengers get into
Washington two or three hours earlier
in the day than they were able to do
by going over the Michigan Central
around by Buffalo. E. A. Stowe.
—_+++____
Veteran Landlord Sells His Hotel.
Big Rapids, May 15— Enclosed
please find check for the Michigan
Tradesman for another year. Al-
though we have sold the Western Ho-
tel to J. H. Hardy, of Chicago, I feel
I should continue reading your good
paper. I am still running the hotel
for Mr. Hardy, but expect a party next
week to take a lease from Mr. Hardy
for a term of years, and, no doubt, the
hotel will continue on about the same
policy it has always been operated.
Thirty years at one stand is a long
time, although not nearly so long as
your remarkable record of forty-seven
years with the Tradesman.
We expect to reside in Big Rapids
for the summer. At least, we have no
definite plans for the future.
Was surprised to-day in reading in
your paper of the sudden death of D.
Hayden Brown, of Eaton Rapids. Mr.
Brown was a very good friend of mine
and a fine type of man. One thing
very commendable about him was his
devotion to his blind mother, who
lived with him in Eaton Rapids.
W. F. Jenkins.
—_~++<.__
What a Bonus!
A merchant known to have an ex-
aggerated thrift complex, upon hal-
ancing his books at the end of the
financial year found that the profits
greatly exceeded even his wildest ex-
pectations. He was so overjoyed he
called his employes together and said:
“Well, my good people, this has
indeed been a very fine year and to
show my gratitude for the good work
you have done I am going to give you
each a bonus check and if you do as
well during the next twelye months
I’ll sign them,”
MICHIGAN
WHO ARE THE MERCENARIES?
Who Is Waxing Fat in the Chain Store
Battle?
I forget who it was, possibly Mark
Twain, who remarked that we should
be sparing of the truth, because there
is so very little of it. To be absolute-
ly candid in discussing a much dis-
cussed and cussed proposition seems
perfectly fitting.
I have had some such remarks as
this made to me in the course of the
past few weeks, “That radio man is
making an easy living, it’s a good
graft.”
Or, “You sure struck a gold mine
getting the independent dealers to
come across with their advertising,
it’s helped a great deal.”
Or, “This chain store agitation is all
right for the ones putting up the fight,
they’re reaping a rich reward.”
Analysis would seem to prove that
there are others who are reaping this
“rich reward from chain agitation.” I
know many dealers who have been
buying new delivery cars, good ones:
firms ripping out partitions, enlarging
stores, employing help. +-___
Millions Lost By Investors in Chain
Store Stocks.
One of the most interesting market
phenomena of recent years has been
the decreasing popularity of chain store
stocks which, between 1921 and 1926,
were in greater demand than any other
important industrial group. During
1927 and 1928, however, these issues
showed a proportionately smaller ad-
vance than the general industrial list,
and failed entirely to participate in the
major upswing of the first eight
months of 1929,
The Standard Statistics Company
stock market value index of the chain
Store group attained its peak in No-
vember, 1928, and during the follow-
ing twelve months, declined by 43.3
per cent. Since that time only about
12.8 per cent. of the ground lost has
been regained, while the general run
of industrials has regained more than
45 per cent. of the distance covered on
the last major downswing.
This disappointing showing furnish-
es a striking contrast with the excel-
lent record of the earlier years of the
last decade. Between August, 1921,
and January, 1926, the group index ad-
vanced by 650 per cent. with no inter-
mediate reaction of more than 6 per
cent. All industrials, during the cor-
responding period, advanced by 130 per
cent. and experienced an intermediate
recession of 20.9 per cent. between
March and July, 1923.
From 1926 on, however, a com-
parison between the market action of
chain store issues and the general in-
dustrial list is much less favorable to
the former. The reaction between
January and April of that year, which
carried the industrial index down by
12.8 per cent., resulted in a break of
close to 30 per cent. in the chain store
group. While industrials, measured by
the index of 337 issues, increased in
value by 142 per cent. between April,
1928, and August, 1929, chain store
shares showed an appreciation of only
91.7 per cent.
Shifting of investor interest from
chain store securities to other groups
can readily be explained on the basis
of developments in this field during
the last few years. A steadily grow-
ing territory has been opened up to
chain store exportation, competition
has become increasingly keen, and
sales have been expanded in Many in-
Stances with steadily declining profit
margins.
++...
Summer Plan Helping Market.
Reports regarding the success of the
Summer season plan this year are that
it is fitting into current market opera-
tions very nicely. While most ready-
to-wear manufacturers have indicated
that they will open their initial Fall
lines several weeks later than last
year, no radically quiet interim period
is held likely, Re-orders from retail-
May 21, 1930 MICHIGAN TRADESMAN il
ers for Summer goods and travel coats log of business until well into next stocks, or even of goods for quick for good business during the weeks
i will provide a better than usual back- month. The absence of unsettling delivery, is also laying the groundwork ahead.
—... : |
f =|
: AMERICAN COMMONWEALTHS
| : POWER CORPORATION i
. :
: F
: : ;
3
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: Annual Report
: mc a :
. :
iY . The Annual Report of American Commonwealths Power :
: F Corporation and its five major subsidiary companies reflects 5
I the extent of its operations as one of the major public r
. utility systems of the country. =
. The development of gas and electric generating and distri- :
| F bution facilities has continued throughout the year at an 3
' unprecedented rate, in response to a steadily increasing :
1 & demand for gas and electricity for domestic and industrial i
: - purposes in the areas served. :
: The acquisition of additional utility properties, conserva- 5
tively financed, has added to the diversity of services and :
: the stability of earnings which make for strength in the :
E investment of securities of this System, now serving a 5
; population estimated at over 2,600,000 in 383 communities. :
if =
: The expansion of the System has been made only after :
: careful analysis and selection of properties with a view to :
operating in territories offering potential opportunities for
: growth, both as regards population and industry. “
is : A history of American Commonwealths Power Corporation,
| ; its earnings, statistical data, and services rendered are 3
( : contained in the Annual Report for the year 1929, just ‘
| : issued, which will be sent to those interested upon request. :
|
: E |
| E ESs)
-
| r ‘Address Secretary :
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| E American Commonwealths Power Corporation :
: Grand Rapids National Bank Bldgs. 120 Broadway 3
Grand Rapids New York «
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_—_ a EN a — - — ~eone tne,
FINANCIAL
Fashions in Bonds Are Changed Again
A noticeable shift to convertible and
stock warrant bonds in recent new
financing leads to the conclusion that
the abrupt change to a bond diet fol-
lowing the stock crash was too harsh
for the public’s stock-sweetened ap-
petite.
Bonds are back. The old styles have
replaced the new, quite definitely, but
investors were spoiled by the easy
profits in stocks last year. The morn-
ing, noon and night fare of old-fash-
ioned bonds in particularly large quan-
tities early this year proved unduly
rigorous and it now appears that a cer-
tain amount of sugar-coating in the
form of conversion privileges is neces-
sary, until there is a more complete
readjustment.
The decline in the stock market last
October halted the flow of stock offer-
ings, which had superseded bonds as
the most successful financing vehicle.
As soon as equilibrium was restored in
the financial markets bond issues began
to appear. Prices rose. Bond men
were enthusiastic.
In a sense the bond market has
been good this year. Two and one-
half billion dollars worth of new se-
curities have been marketed at rea-
sonably favorable prices. Last year
only half that amount was sold. But
in another sense the performance has
been a keen disappointment. Prices
have failed to maintain the advance
in spite of the most favorable condi-
tions in the money market for many
years. There has been some conges-
tion of new issues in the hands of the
dealers, although as far as it can be
ascertained, this is not serious.
To stimulate public interest bond
men are adopting again the use of
stock privileges, an expedient that
proved its worth during the halcyon
days in stocks a year ago. The recent
$100,000,000 debenture offering to the
stockholders of the Cities Service
Company is a case in point.
The answer to the question, some
think, is that bonds of an investment
nature will hold to the gains they
have made in the six months since
the stock market decline. The specu-
lative fever is too recent to be for-
gotten, but unless it is revived invest-
ors will become accustomed to the
more orderly condition of financial
affairs. Until the outlook is clearer
large bond flotations will be difficult,
no doubt, without a touch of specu-
lative flavor through conversion rights.
[Copyrighted, 1930.]
—~++>__
How To Analyze Securities.
One of the most comprehensive
presentations of methods for analyzing
industrial companies to determine the
desirability of their securities as in-
vestments is found in the recent pub-
lication of “Analysis of Industrial Se-
curities” by Carl Kraft and Louis P.
Starkweather (Ronald Press).
The fundamental basis of industrial
analysis is the financial statement
analysis, the authors explain, but point
out that this must be coupled with a
consideration of many other factors
influencing the successful operation
MICHIGAN
and development of an industrial busi-
ness.
The technique used by experienced
investigators is explained with de-
tailed illustrations and examples. The
more important complex factors are
described in a comprehensive way.
The technique of industrial analysis
is involved and complicated, the au-
thors point out in the preface, and
can be acquired only after years of in-
tensive effort. The volume is designed,
not as a short cut, but as a summary
of the more important factors in vari-
ous branches, such as _ accounting,
corporation finance, etc., that enter in-
to the analysis of the affairs of an in-
dustrial corporation.
The volume takes up in order each
step from accumulating and classifying
the need data to drawing and checking
conclusions. It describes in detail the
preliminary examination before decid-
ing upon a complete analysis; the
technique of a complete analysis for
investment bankers and others who
may contemplate the purchase of an
entire issue or of a large block of it;
and the technique of a limited analysis
where conditions do not permit the
expense of a complete survey.
The factors considered include not
only financial statements but the in-
dustry, the physical plant, the man-
agement, the product, etc. Special
analyses, such as periodical follow-ups,
are also discussed.
Some of the illustrations are taken
from figures supplied by the larger
and better known companies. In the
case of others identities are concealed.
Analyses were made in 1928 and
early in 1929 and the lapse of time per-
mits the reader to check the conclu-
sions reached. Some of these com-
parisons may prove interesting for
those who like to make a study of
statistics. William Russell White.
[Copyrighted, 1930.]
—_++.___
Independent Stores Do Better Than
Chain Organizations.
Efforts on the part of department
store managements to increase profits
through adoption of chain store meth-
ods have met with relatively little suc-
cess thus far in enlarging either sales
or earnings.
Operating costs have been increased
out of proportion to the savings ef-
fected by consolidations. Chain store
competition has increased, while inde-
pendent department stores have shown
an average improvement in sales. Mer-
gers in the department store field have
outnumbered combinations in other
branches of retail distribution, a sur-
vey by Dominick & Dominick indi-
cates.
These consolidations have been ef-
fected in a move to check chain store
competition and to reduce costs of
merchandise through centralization of
buying and management.
“The results so far realized under
chain organization have not been al-
together encouraging,” says the firm.
“While independent department stores
showed a slight increase in profits, the
net profits of chain department stores
fell from $27,500,720 in 1927 to $26,399,-
076 in 1928, a decline of 4 per cent.
“Further analysis of this compari-
son shows that the chain department
NSS E
May 21, 1930
TRADESMAN
The Measure of a Bank
The ability of any banking institution
is measured by its good name, its financial
resources and its physical equipment.
Judged by these standards we are proud
of our bank. It has always been linked
with the progress of its Community and
its resources are more than adequate.
h
GRAND RAPIDS SAVINGS BANK
“The Bank Where You Feel At Home’’
16 CONVENIENT OFFICES
I> ace up-
on a time, you went
to your banker for
accommodation. . .
now you go to him
for service. And the
whole evolution of
banking, as con-
ceived by the Old
Kent, lies in that
difference. Do you
know just how far
the Old Kent goes to
serve you? If you
don’t, why. not find
out? An investiga-
0LD
KENT
BANK
3 6
14 OFFICES
CAPITAL AND SURPLUS
$4,000,000.00
tion might prove
lastingly profitable!
Pee eta
See ee
ee
\
|
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}
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May 21, 1930
MICHIGAN
TRADESMAN
Store generally secured a larger gross
margin of profit than did the individu-
ally operated stores, but also incurred
heavier expenses, with the result that
net profit was relatively lower.
“This may be partly explained by
the fact that department stores in-
creased their sales about 1 per cent. in
1928, while sales of chain department
systems decreased 2.5 per cent. In
addition to this, however, the chain
department store has not proportion-
ately profited from the economies and
advantages common to the ordinary
chain store system.”
The firm doubts that department
stores can adopt chain organization
methods and automatically reap the
same immediate advantages. It says:
“Maintaining individual management
involves maintaining the same rate of
overhead; service is generally more
elaborate and luxurious; and central
locations in the metropolitan area in-
volve high rentals and taxation with-
out the advantages of diversified loca-
tion common to the chain system.”
‘William Russell White.
[Copyrighted, 1930.]
—_+ + +
Ratio of Shares Traded In Low.
Colonel Leonard P. Ayres of the
Cleveland Trust Company is one high-
ly respected market prophet that
studiously avoids prophecies in his
current bulletin but he presents instead
an illuminating analysis of stock trad-
ing that throws new light on the mar-
ket’s state of activity.
Aside from price movements the
volume of trading on the Stock Ex-
change is significant. And yet it must
have occurred to many students of the
market that to go on measuring ac-
tivity simply by the number of shares
exchanging hands each day is mislead-
ing. That method makes no allow-
ance for the greatly expanded number
ot shares listed. The time was when
a 3,000,000 share session was looked
On as intensely active. Nowadays we
consider the market quiet when trad-
ing drops to that volume. A true pic-
ture of the Exchange’s activity must
take account not only of the number
of shares bought or sold on a particu-
lar day but likewise the number of
shares listed.
Colonel Ayres now presents a new
and valuable measure of activity in a
computation reflecting the per cent. of
listed shares traded in. When we judge
activity by the volume of trading on
the Stock Exchange we emerge with
the conclusion that business this year
has been in a “much larger volume
than during the first four months of
any previous year except those of
1929.” But, as Colonel Ayres dis-
covers, “trading so far this year has
gone forward at a slower rate than in
the opening months of any previous
year for which we have available rec-
ords, if we consider not merely the ac-
tual number of shares bought and sold,
but rather the relationship between
the number of shares listed, and the
number that changed hands through
trading. The number of shares traded
this year is high, but the proportion
is low.”
What does all this mean? It means
that when measured scientifically the
highest rate of share turnover was’
reached not in late 1929 but in late
1928. Further it means that if the
market should now become as active
relatively as it was in November, 1928
we would be witnessing trading ses-
sions not of 3,000,000 shares but 9,-
000,000 shares instead.
Paul Willard Garrett.
[Copyrighted, 1930.]
—_»2+___
Auto Output Peak Forecast For May.
Detroit, May 20—Hot summer
weather has had the desired effect on
the automobile industry and the last
week has shown a decided upward
trend in demand. The increase, while
not a great one, has been encouraging.
It is believed by leaders of the indus-
try that May production will establish
a peak for the year.
Retail sales continue to improve, es-
pecially in the low-priced lines. An
important development of the past two
weeks, however, is the gain in demand
for high-priced product, while abnor-
nial inactivity is generally confined to
cars in the medium-priced field.
Just now the average output is
100,000 units a week, which is 30 per
cent. below that of last spring. On the
whole, manufacturers believe that 1930
will be just another year, with the to-
ta! output around 4,500,000 cars and
trucks. No great flood of orders is
looked for and there is nothing indi-
cating a demand that will speed up
activities in the medium and_high-
priced plants.
A real harvest, however, is being
reaped in the less than $800 field, and
it is here that at least 75 per cent. of
this year’s cars have been produced,
with demand still strong. The as-
cembly chain at the ford plant is work-
ing overtime with orders still well
ahead of output.
Among the models being offered is
the Plymouth from the Chrysler plant.
It offers many new mechanical fea-
tures for the low-priced car and is be-
ing offered in five body styles. The
coupe is listed at $590 and $625, the
four-door, three-window sedan lists at
$625 and the convertible coupe-road-
ster at $610. New steel bodies are
offered.
Shipments of the little American
Austin car are now being made and
daily gaining in volume. Present
schedules call for 500 a day output by
early fall.
A new development in car service
hitherto untried in the industry was
inaugurated this week by the Marmon
Motor Car Co. In future this com-
pany will guarantee all new cars for
one year or 12,000 miles of service.
The guarantee period supplants the
former free service period of ninety
days or 4,000 miles. It is looked upon
as a revolutionary step in automotive
practice.
—_ + -e____
B. F. Narregang, dealer in drugs,
cigars, stationery and groceries at
Byron Center, sends in his check for
$3, and writes: “I could not get along
without the Tradesman, it has got to
be one of the family. Long may it
live.”
——— ae
Choose men who will do vour work
as you would do it and you multiply
yourself,
ABSTRACTS OF TITLE
to all lands in Muskegon and Oceana Counties.
We are affiliated with the
Union Title & Guaranty Company of Detroit for the issuance
of TITLE INSURANCE
BANKERS ABSTRACT & TITLE COMPANY
(Owned by Bankers Trust Company of Muskegon)
MUSKEGON, MICHIGAN
GRAND RAPIDS NATIONAL BANK
Established 1860—Incorporated 1865 — Nine Community Branches
GRAND RAPIDS NATIONAL COMPANY
Investment Securities
Affiliated with Grand Rapids National Bank
L. A. GEISTERT & CO.
Investment Securities
GRAND RAPIDS— MICHIGAN
506-511 GRAND RAPIDS TRUST BUILDING
Telephone 8-1201
“,
14
EIGHTY-SIX YEARS AGO.
Letter Written By Grand Rapids
Lady in 1844.
Detroit, May 14—I am enclosing a
copy of a letter written from Grand
Rapids eighty-six years ago by Ade-
laide (Campau) Johnson, daughter of
Joseph Campau. whose’ tombstone
epitaph described him as “the richest
man in Michigan,” which he undoubt-
edly was, in Detroit real estate, thou-
sands of acres of timber lands and
ready hard cash.
Adelaide married George Johnson
and they moved to Grand Rapids
where her cousin, Uncle Louis, was en-
gaged in the Indian trade. (I wonder
if the site of the old Campau store and
fur warehouse on Market street has
been marked?) Some of the old timers
of Grand Rapids told me that Uncle
Louis interpreted the law forbidding
the sale of liquor to Indians as really
meaning “drunken” Indians and that
he adopted the practice of selling to
a given Indian as long as he was able
to walk the length of the warehouse
along a crack in the floor, without
too much wavering. Mr. Johnson had
evidently adopted a more liberal inter-
pretation, or, maybe, he lacked the
pull of Uncle Louis, who is said to
have always given his whiskies a thor-
ough personal test before offering them
for sale. JI suppose you have read of
the fight between Louis Campau and
Jacob Smith at the signing of the
“treaty of Saginaw’ which is good
pioneer lore, although not very credit-
able to the Father of Grand Rapids.
If you have not and are interested
you will find a subdued fragment of it
in volume VII, pages 267-268, Michi-
gan Pioneer Collection, at the public
library. The treaty contains liberal
land grants for the half-breed offspring
of Louis Campau, Jacob Smith and
Judge Riley, all of whom afterward
abandoned their Indian families and
married white women.
I wonder if there is any record at
all of George Johnson in Grand Rap-
ids? I suspect that there must have
been something more than the selling
of two gallons of whisky against him
or he would not have departed for
parts unknown, without letting even
his wife know where they were going.
It is a pathetic letter which appeals to
human sympathy. The original was
written in French and it shows that
the writer had little schooling, for her
spelling is phonetic and her use of
words peculiar. I wonder where they
finally settled and what became of
them.
Joseph Campau was the sixth child
of Jacques Campau and Catherine
Menard Campau, viz:
1. Louis, born 1762, died 1763.
2. Infant, born and died in 1763.
3. Marie Cecile, born 1764: married
Thomas Williams 1781 and became the
mother of John R. Williams, first
mayor of Detroit.
4. Jacques, born 1766, died 1838.
5. Louis, born 1767, married Ther-
ese Moran, became the father of Loius
Campau of Grand Rapids and died on
the Clinton River 1834.
6. Joseph born 1769, married Ade-
laide Dequindre, died 1863.
7. Nicholas born 1770, died in in-
fancy.
8. Toussaint, born 1771, died in
1810.
9. Nicholas Amable, born 1773,
died 1811.
10. Barnabas, born 1775, died 1845
(became owner of Belle Isle and much
other property).
11. Catherine, born 1779, died 1854.
12, Denis, born 1780, committed
suicide 1818.
Eighty years ago Detroit was full of
Campaus. To-day there is but one
male descendant of the name here and
another in California and all their chil-
dren are girls. From a series of fam-
ilies which multiplied by dozens the
MICHIGAN
name is about to become extinct in the
Detroit line.
I don’t know that you will be able
to make any use of the letter, but here
it is, enclosed.
With regard to the Michigan Cen-
tral tunnel conspiracy I have made no
other record. It was told me at the
time by my friend and near neighbor,
Thomas Burns, who was master of
motive power for the system. It was
he who made the appeal to local civil
authority and then to Uncle Sam’s
boys. The war is over: Mr. Burns is
dead; his oldest boy died of the flu in
the training camp at Chicago, but even
at that I thought it best not to use his
name in connection with the event, for
it was told me in confidence of secrecy.
I often envy you your exceptional
opportunities, for you not only have
a medium in which you can say what
you believe to be true, but you also
have the courage to speak out boldly.
Geo. B. Catlin.
Grand Rapids, February 9, 1844.
Dear Papa—It is with regret that I
announce to you that I am about to
leave this place. We are giving up the
house which we have occupied in this
town for four years and are going to
a place in which there is no postoffice
nor any means of getting news, but
such is the will of God, although it is
painful for me to leave this place. I
could receive news of you here, from
time to time, but not there; it is quite
out of the world. I should like so
much to see you before leaving, per-
haps for the last time. I am alone at
present, Mr. Johnson has gone to
Kalamazoo with a load of plaster
while I remain here. He has worked
hard since coming to this place, but
he has had no luck. The business of
farming is hard and a person needs a
lot of ingenuity to support a family.
He thinks of keeping an inn and at
the same time doing a little business
with the Indians. He is bring two
barrels of whisky. He has been fined
for selling drinks. He had just begun.
He had sold only two gallons. The
constable came and apprehended him.
He had no money to pay the fine. He
had to give up a good many things at
a low price. There were a good many
people. This year is the first time
anvone has been caught, but we must
hope for the best. Perhaps, dear Papa,
I will go to see you once more if that
would give you pleasure. For me it
would be the greatest pleasure in the
world, and perhaps would re-establish
my health, which is not very good, al-
though it is better than it has been.
I have had some curious dreams re-
cently. Three nights in succession I
found myself with you. dear Papa. I
thank you infinitely for your kindness
in sending me a Bible by Antoine. It
is going to be so useful for me, es-
pecially, as where I am going I shall
have nothing with which to -pass the
time, and I greatly love to read. I
thank you infinitely for your kindness.
Excuse my had writing. It is a long
time since I have written. Having
been sick makes my hand tremble. I
assure you it gives me much to think
about, going to a strange place, so far
from my parents. I conjure you, dear.
Papa, to pray God to give me courage
to resign myself to everything He may
send me. I assure you I lack courage
in proportion to the distance I go from
you. That will not prevent my think-
ing of you. On the contrary, I will
think of you the more. What gives me
more pain is that I cannot receive news
of you. Here I receive news often
from the voyageur and also from the
family. O Papa, pray God for your
dear daughter Adelaide. Ask God to
pity me, and you, dear Papa, give your
_ benediction to me and my two chil-
dren. That is the favor I ask of you
with all my heart... Perhaps I shall
never see you, although I hope to see
you again before leaving, if only for
a few days. I have many more things
a
EL NNT EEE nnn REIINES
TRADESMAN
to say to you, but the mail leaves to-
morrow and I must send this letter to
Louissoniet (?) before dark. Dear
Papa, I hope this letter will find you
in good health. Papa, O dear Papa,
I embrace you with all my heart, and:
with tears in mv eyes I bid you adieu.
Adieu, dear Papa, once again. My
compliments to all the family. please.
Give me the pleasure of writing me,
a few lines if vou have time before the
mail leaves. That will cheer me up.
I am your humble and _ sincere
daughter, Adelaide Johnson.
A policy of “getting by” never
landed a man in a foremanship.
— 7
AMERICAN
NATIONAL
° BANK o
4% interest paid. Capital
and Surplus $750,000.00.
Member of the Federal
Reserve System. Character
Loans made by our Indus-
trial Dept.
Gen. John H. Schouten, Pres.
Ned B. Alsover, Vice Pres.
and Cashier
Fred H. Travis, Asst.
Cashier
OPPORTUNITY
Organized business of the United
States show earnings of $9,700,-
000,000 for last year. Ample
working capital, sizeable sur-
pluses, satisfactory cash position
—Dividends amply protected.
A good barometer with which
to judge business for 1930.
Investors have the opportunity
of sharing in this prosperity.
Petter, Curtis & Petter offer you
first hand information direct
from the leading financial centers.
A capacity to serve that wins
everlasting confidence.
ETTER,
URTIS&
ETTER
Investment Bankers and Brokers
— PHONE 4774 —
Grand Rapids Muskegon
May 21, 1930
OGD 0 6%,
oem
POTATO CHIPS
Wholesome, delicious, convenient.
STA-CRISP POTATO CHIPS
Grand Rapids Potato Chip Co.
912 Division Ave., South
GUARANTEED
5¥%2% and 6%
Ma-
Rate turity
$15,000 American Home
Security Co. _. 6% 1943
Guaranteed by Metropolitan
Casualty Insurance Com-
pany of New York
$35,000 Central Secur-
ities Company... 6% 1940
Guaranteed by United States
Fidelity & Guaranty Co.
$ 5,000 Federal Home
Mortgage Co... 514% 1938
Guaranteed by National
Surety Company
$11,000 Union Mortgage
Company -__-__ 6% 1932
Guaranteed by Southern
Surety Company
$25,000 Illinois Standard
Mortgage Corpo-
pation 20 6% Serial
Guaranteed by Metropolitan
Casualty Insurance Com-
pany of New York
$10,000 National Union
Mortgage Company 6% 1946
Guaranteed by National
Surety Company
The
Industrial Company
Associated with
Union
Bank of Michigan
Grand Rapids,
Michi
Resources over
$5,600,000.
Fenton
Davis
&
Boyle
Lavestment Bankers
v
Detroit
Grand Rapids
Chicago
“We have committed the
Golden Rule to memory;
let us now commit it to
life.”
Edwin Markham
To render an intelligent,
helpful, constructive in-
vestment service—is one
phase of service, is it not?
May 21, 1930
MICHIGAN
TRADESMAN
15
Hazardous Questions.
The following are a series of seven
pertinent questions that. it might be
well for every credit executive to ask
himself. It is also important that his
debtor merchant should ask himself
these questions, and make sure that the
coverage is adequate to guarantee him
as a credit risk in case of contingen-
cies.
Am I fully covered on insurance on
all my buildings and equipment?
Should there be a fire, what protec-
tion do I have for expenses that must
be paid, although daily operations have
been temporarily discontinued ?
If there has been an appreciation in
my property values, has my insurance
coverage increased in ratio to this ap-
preciation?
Are there any particular preventive
mieasures that will enable me to lessen.
the fire hazard, and as a result reduce
my insurance rates?
Have I considered the possibility of
reducing my insurance rates through
the installation of fire extinguishers,
sprinkler systems, etc.?
Do my insurance policies have a
clause that makes a policy void if the
wind should wreck part of my build-
ing and fire continue the destruction?
Is there any method of saving money
by systematizing my fire coverage so
that my stocks are fully covered at all
times?
—~ +o
Flood Insurance.
Floods are looked upon as one of
those haphazard phenomena that are
so uncertain that they do not merit
serious insurance consideration. Yet
credit executives throughout the Na-
tion can attest to thousands and thou-
sands of dollars lost each year because
of floods. The Department of Com-
merce has pointed out the deplorable
conditions existing in many sections of
the country because of the lack of
proper protection. Man with all of
his remarkable engineering achieve-
ments cannot definitely guarantee pro-
tection from the wrath of nature, but
the engineer of risks, the insurance
man, can provide protection in case a
catastrophe descends upon a commun-
ity.
Insurance companies have found it
difficult to write flood insurance be-
cause property owners demand it when
the danger is great but do not retain
it when the apparent danger has pass-
ed. Flood insurance is necessary to
the economic soundness of our coun-
try and real effort should be expended
in making the public “flood-insurance
minded” so that insurance companies
will be able to promote this type of
coverage.
———->-o -___
Sports Liability Insurance.
This is a new line that may be of in-
terest to the credit executive. The
Sports Liability policy is very broad in
its coverage. It is designed to protect
the assured against loss from the lia-
bility imposed by law upon the assured
for damages on account of bodily in-
juries, including death resulting there-
from, sustained by any person or per-
sons, excepting the assured, as the re-
sult of accidents caused by the assured
in playing or in practicing at any game
of baseball, basketball, football, hockey,
polo, tennis or any other similar
athletic games or exercises indulged in
by the assured for recreation or
amusement. There are certain exclu-
sions to this policy that can be readily
explained by your agent or broker. The
cost of a policy of this kind is very
nominal.
most of them not unusual, where a
policy of this kind is wise. With a
growing trend for sports among busi-
ness men you may find it advisable to
familiarize yourself with this protec-
There are many cases, and
tion and its value as credit reinforce-
ment among your debtor merchants.
—_2>~-++____
Windstorm Insurance.
It is rather unusual that windstorm
losses throughout the United States
are not covered by insurance. Millions
of dollars worth of damage is caused
each year, and a very small part of this
is covered by insurance. Many of the
other hazards for which insurance of-
fers protection can be controlled to a
certain extent but windstorms are be-
yond the contro! of man, and the only
defense there is against them is in-
surance to pay the damage they cause.
It might be well for every credit
executive to get any windstorm statis-
tics that are available and note the
section of the country in which the
greater loss occurs, then determine
whether you have any accounts in this
section. If so, it might be well to look
into the matter of windstorm insur-
auce coverage.
—_>++___
Wealth of Alaska in Fisheries.
The fisheries of Alaska are proft-
able, yielding annually some $50,000,-
000 worth of food.
In 1929 Alaska yielded fishery prod-
ucts valued at $50,795,819. This
amount is somewhat less than that for
1928, which was $54,545,588. The num-
ber of persons employed in the fish-
eries was approximately 29,000, as
compared with about 31,000 in 1928.
The value of canned salmon alone in
1929 was $40,469,385, or 79.7 per cent.
of the total. On the basis of 48 one-
pound cans to the case the number of
cases packed was 5,370,159, as com-
pared with 6,083,903 in the preceding
year,
The catch of salmon reached a total
of 71,939,618 fish. One hundred and
fifty-six salmon canneries were oper-
ated.
Mild-cured, pickled, fresh, frozen,
dry-salted, dried, and smoked salmon
added $1,984,154 to the value of the
salmon products. Fertilizer and oil pre-
pared from the waste portions of the
salmon contributed $71,306 additional.
The halibut fishery ranked next in
the value of product. The production
was about 37,500,000 pounds, valued at
approximately $4,423,000.
The catch of herring was_ utilized
for food products, for bait in connec-
tion with other fisheries, chiefly sal-
mon trolling and halibut fishing, and
for meal and oil. The total value of
the herring products was $2,794,084.
The cod fishery products were valued
at $39,756, but they included only the
fish handled at shore stations in Alas-
ka. The bulk of the codfish taken off-
shore from Alaska is landed in ports
of the Pacific ‘(Coast States and these
are not included in the statistics for
Alaska.
Other products of the fisheries in-
cluded trout, sablefish, smelt, rock-
fishes, “lingceod,” clams, crabs, and
shrimps. The whaling industry was
represented by two stations operated,
respectively, on Sitkalidak Island in
the central district and on one of the
Aleution islands in Western Alaska.
The White fisheries law of June 6,
1924, provides that not less than 50
per cent. of the run of salmon shall be
permitted to reach the spawning
grounds. Henry O'Malley,
Federal Commissioner of Fisheries.
Sim Ardis, dealer in general mer-
chandise at Lake City, sends in his
check and writes: “I want to com-
pliment the Tradesman on the noble
fight it is making on chain stores.”
SALESMEN WANTED
To sell life insurance in the Pacifie
Mutual Life Insurance Company of
California, one of the largest com-
panies in the country. Carry full
line of life, non-convertible, health
and accident insurance. Traveling
salesmen who want an opportunity
to better themselves will find this
an exceptional opportunity.
C. T. ALLEN,
General Agent
1029-30 Grand Rapids National
Bank Bldg.
GRAND RAPIDS, "MICHIGAN
Affiliated with
320 Houseman Bldg.
The Michigan
Retail Dry Goods Association
Insuring Mercantile property and dwellings
Present rate of dividend to policy holders 30%
THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY
Grand Rapids, Mich.
OUR FIRE INSURANCE
POLICIES ARE CONCURRENT
with any standard stock policies that
you are buying
The Ne coris BO% Less
Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan
WILLIAM N. SENF, Secretary-Treasurer
444 Pine Street
THRIFTY PEOPLE
who insist on getting the most for their money place their fire insurance
with the Finnish Mutual Fire Insurance Company of Calumet, Michigan.
WHY?
Because this company furnishes them with insurance at cost. This is
done by paying the policy holders a rebate of 40% of the paid premium
when the policy expires, thereby reducing the cost of the fire insurance
to only 60% of what it would cost in any stock company. You're
welcome to join us too, and save money.
THE FINNISH MUTUAL FIRE INSURANCE COMPANY
CALUMET, MICHIGAN
Phone 358
16
FIDELITY TO THE BANK.
Rules Should Govern Both Employes
and Executives.
Cicero, in one of
“Nothing is more
noble, nothing more venerable, than
fidelity,” and I have fished out. this
quotation “Fidelity is
How he
came to decide upon this figure, I do
not understand, but I am willing to
take his figure and act upon its verity.
I didn’t look in the dictionary before
I decided upon this caption to learn
what is the definition of fidelity, but
I am willing to take the chances of
making a definition of my own: Fidel-
ity is loyalty, plus devotion. I am go-
ing to treat the subject largely with a
reference to your relationship to our
bank and your responsibilities connect-
ed with the position that we expect
you to honor and your joy in ac-
his major pro-
nouncements said:
from Parton:
seven tenths of success.”
complishing what is expected of you.
Fidelity to the truth is a tremendous
factor in our lives. We should strive
to learn what is truth, and having made
our investigation and decision, be loyal
to it with all the devotion we can
bring to bear. This same attitude is
vital in the family relation. If we
have the most complete fidelity to the
family we have been instrumental in
founding, we will avoid most of the
trials which lead to alienation, separa-
tion and divorce. Next to our obliga-
tion to God is our obligation to our
family, and it is through the fulfillment
of this obligation to the family that
we base progress in civilization and
happiness. Absolute loyalty to our
friends and devotion to their interest
brings joy to both parties and fulfils
a great commandment.
Fidelity to the bank and its manage-
ment, so long as we are connected
with its intrinsic life and interests, is
a wonderful asset not only to the bank
but to ourselves. Through this loyalty
we exhibit to the management of the
bank our fitness for the position of
leadership which has been assigned to
us; not how little we can do, but how
much we can do in earning our sal-
aries is the test. The other day I
talked with a man who was in charge
of this last examination of our bank,
and we chatted familiarly about the
officers of the bank, the branch man-
agers, the methods that have made us
a distinctive institution and particular-
ly the importance of the selection of
the men who were to be given the
largest responsibility in the develop-
ment of the institution’s success. He
looked over to one of his associates in
the examination who was at work on
the other side o fthe bank and said,
“Do you see that young man over
there:” “Yes,” I said, for I happened
to know him. “He is going to make
a success of his life, and I base my
prophetic word upon the fact that he
always does a little more than you ex-
pect of him.” Isn’t that a splendid
test for everyone of us connected with
the bank?
Fidelity to our organization involves
a number of things to which I want to
call your attention. One is initiative.
Any man who has been selected by
the control of our bank to fill a posi-
tion of importance must have some-
MICHIGAN
thing about him that is more than
simple hard work or simple devotion; to
make himself of the great value, he
must be using initiative with regard
to the responsibilities of the position
he occupies. He must be thinking out
better ways of doing things, better at-
tachments, important relationships and
methods of economy. He cannot be
expected to put all his thoughts into
action because some of them may not
be well grounded; but when he has an
idea that it seems to him might be use-
ful in connection with carrying on the
institution, he ought in some way to
bring it to the attention of his super-
iors, and if upon discussion it seems
to be worthy of employment, to get to
the front with it. Everyone of the
leading officers of the bank is looking
for this attribute in a branch manager.
The success in carrying on the man-
agement of a branch lies largely in
initiative, and only through this attri-
bute can we have individual distinc-
tion for a branch which shall make it
outstanding in some way through vari-
ous adjustments as compared with its
associate branches.
Second, fidelity demands sympathy
with the plans for carrying on the
functions of the institution; not simple
acquiescence in rules and regulations,
but warm-hearted sympathy with the
plans and purposes enunciated through
the management.
Third, this involves self-denial. We
must expect to deny ourselves some
privileges in life that we would enjoy,
in the interests of the institution which
gives us our financial support. We
must occasionally say to ourselves: I
know I would like to do this, but I
hardly think it would comport with
my responsibility to the bank.
Those who are entrusted with the
management of our institution have a
right to expect of the branch managers
their enthusiastic support; not simple
willingness to carry out regulations
which shall be made for the various
functions, but to be enthusiastic in
support of the various processes which
are instituted to promote the success
and usefulness of our institution. And,
to get back to our original definition,
fidelity involves absolute loyalty to the
governing power of the bank. An em-
ploye of a competitive bank (without
any solicitation on my part) in a con-
versation detailed to me some of the
weaknesses of his bank and said that
he could hardly stand the mistakes in
features of the management.
Never be guilty of this disloyalty so
long as you are connected with our
institution. You have a right to differ
in judgment from those who make the
plans of the bank. If your view is of
sufficient importance to affect your
judgment, take it up with somebody—
the President preferably—and talk it
out frankly; but never in your lives
when you differ radically from a plan
instituted by the governing power of
the institution make a criticism to
others or get together as a little coterie
oi individuals to discuss the merits or
demerits of a plan without first com-
ing to the President’ of the bank and
talking it out with him...‘This, to my
mind, is intrinsic in connection with
loyalty to the institution. We expect
some
~you wil-add to this loyalty the- devo-
eR NTII NR
TRADESMAN
4t8 102,
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KEEPING FAITH
We have kept faith with our cus-
tomers since 1867—the year our
business was born—and grocers
have kept faith with us; these two
things have helped make
MUELLER MACARONI
PRODUCTS
The largest selling brand in the
Unted States.
Show our 5c package of
MUELLER’S EGG A. B. C’s
packed in containers especially
constructed for counter display,
which produces immediate and
increased sales.
C. F. MUELLER CO.
Jersey City New Jersey
ASTERPIECES
OF THE BAKER'S ART
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May 21, 1930
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May 21, 1930
tion which comports with your obliga-
tion to the institution.
And now let me talk with you frank-
ly for a few moments upon the man-
agement of the bank. I know that
occasionally you exchange views with
each other concerning the management,
the pronouncements and the expecta-
tions which originate with the mem-
bers of the executive committee. There
is centered the real management of
the bank. These men are the ones
who are watching you with the great-
est solicitude. In sizing you up they
have in mind these various things of
which I have been talking to you and
they have a right to pass upon your
merits and demerits from the stand-
point of what they believe is the best
management. We have a right to ex-
pect of you not only the revelation
through your activities of the best
that is in you, but we base our judg-
ment of the processes instituted by the
bank when they are carried out loyally
by you managers upon the way things
You are the men that are really
trying things out, and when we expect
work.
you will give every plan a fair trial,
we also have in mind that it is a test
of the value of a plan. Let me suggest
to you that you ask yourselves the fol-
lowing questions:
1. Am I giving the bank the best
that is in me?
2. Am I as alert and watchful over
the affairs in my charge as I know
how to be?
3. Am I doing more or less than
the management has a right to expect
of me?
4. Am I growing to keep up with
the demands of a growing institution?
5. Is my major objective the suc-
cess of our bank as a factor in com-
munity service?
6. Will I be my own severest critic
and hold myself to an ideal of service
that comports with the demands of my
job? Charles W. Garfield.
—_—_+~+ +.
Looking Into the Past When Lumber
Was King.
Grandville, May 6—The Muskegon
river lumber country was at one time
the, greatest in the world, and every
spring, when the army of loggers came
from the woods, they made merry
havoc among the denizens of the lum-
beropolis at the river’s ‘mouth.
Dance halls, saloons and dens even
less moral were patronized to the limit.
Usually there was a short respite from
the woods labor to the time for tak-
ing up work in the various mills. This
was a time for hilarity and fun-making
unprecedented. Saginaw had its great
lumber days, but Muskegon capped
them all. :
Those were the capsheaf days of the
saloon and those people who are seem-
ingly anxious to go back to them hard-
ly realize what that backshift really
means.
When we talk of the young folk go-
ing the pace to-day we do not take
into account how the race was run in
those lumbering days when law and
order were even more at a discount
than they are to-day. Many of the
mill and woods workers came from the
states bordering on Michigan at the
South. Far from home and home in-
fluences, these young men went the
pace which would have done credit to
Rome in its wildest days.
Nearly every lumber camp had its
fighting man, usually termed the bully,
and on reaching the Mouth after an
all winter’s scjourn among the pines
these fellows sought out other bullies
MICHIGAN
and there was always a trial at arms
to see who was the best man.
Sometimes these heavyweight roughs
would enter a saloon filled with drink-
ing roysterers and issue his challenge
which was frequently accepted and a
fist fight followed. To be camp bully
was no mean distinction. On arriving
at Muskegon in the spring many of
these woods ruffians met their masters
and bit the dust in a saloon tryout.
Sometimes a stalwart fellow, with
real genius for battle and a muscular
development and courage to meet the
occasion, would clean out a whole bar-
room full of even hardened jacks. From
that time his name was honored as
never before.
After the spring exodus from the
North woods there was usually a short
intermission from work ‘before the
mills began their chore of making mer-
chantable lumber of sawlogs.
There were sailors on the various
lumber schooners who came ashore to
make merry at the saloon harvest. At
one time two of these venturesome
men ran afoul of some tough char-
acters who, when they quit the saloon
to return to the vessel, followed and
slew them without mercy.
Two of the lowdowns of the Kil-
grubbin part of Muskegon were ar-
rested, tried and convicted of murder.
They did not languish long in the
State prison, however. When the civil
War came on these two became sol-
diers and went South to fight for
Uncle Sam. It is a known fact, how-
ever, that criminals were the least ef-
fective soldiers we had in the Union
army.
Sturdy farmer boys—boys from the
woods and mills—were the ones who
put down the great rebellion and came
home or died in battle, the real heroes
of the war.
People of the lumber woods never
imagined what the future had in store
for their region of country. The great
pine woods would last indefinitely, and
no man predicted the final disappear-
ance of King Pine. The unexpected,
however, often happens.
A winter in the woods, the warm
season in the mill, was the routine of
the working man of an early day. Now
that the great pine forests are gone
Michigan may well sigh for other
fields to concuer. Perhaps the oil fields
will in a way take the place of the
pine. Let us hope that it may, al-
though a comparison of the two favors
the pine as the more agreeable finan-
cer of men’s fortunes.
However, the world is what we make
it and since it is impossible to bring
back the pine forests we should look
about for other means of development.
Small patches of woods may spring up
here and there through the conserva-
tion work of really good intentioned
folks, yet there can never be a return
to the old prosperity of pine lumber-
ing.
Even the Far West is nearly de-
nuded of its timber growth. Some-
thing must replace wood for home and
factory building, and lucky the man
who makes discovery of a substance to
take the place of the pine board.
Natives of almost every civilized
country on the globe floated into the
lumber towns and forests, so there was
plenty of diversified slang around the
mess table of the cooks’ shanty.
It is believed by many that we are
living in an evil age; that our youth
are fast going the downward way to
perdition, which. of course, is not the
fact. Had some of our modern re-
formers visited the dens of infamy
which were only too plentiful in the
early towns of the lumber woods they
would sing a different tune.
Amusements of to-day are far dif-
ferent from those of long ago. So
many discoveries along lines of startl-
ing import have been made in recent
years the plain workings of life in the
woods may he said to have been tame
in the extreme. Old Timer.
TRADESMAN
17
COYE AWNINGS
for
Your Home and Store
The new patterns are so colorful — you will surely want to see them.
Estimates without cost or obligation.
CHAS. A. COYE, INC.
Campau Ave. and Louis St. Grand Rapids, Mich.
A Telephone Is Protection!
Most of us encounter times when we
require help—quickly. Perhaps it is
sickness and a doctor is needed; it may
be fire or other emergency.
Your telephone is always ready to
summon assistance instantly.
It is a safeguard to your home, and
although you may never have urgent
need for it, your telephone gives you a
sense of security.
You cannot afford to be without
telephone protection in your home.
MICHIGAN BELL TELEPHONE Co.
We are now making reservations for April eggs for
Come in and see us for rates.
ee
ABE SCHEFMAN & CO.
COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS
storage.
MICHIGAN
TRADESMAN
May 21, 1930
DRY GOODS
Michigan Retail Dry Goods Association.
President—J. B. Mills, Detroit.
First Vice-President—Geo. E. Martin,
Benton Harbor.
Second Vice-President—J. T. Milliken,
Traverse City.
Secretary-Treasurer—Thomas Pitketh-
ly, Flint.
Manager—Jason E. Hammond, Lansing.
Shantung Dressés in Plain Colors.
Reversing the old combination of
printed dress and plain jacket, new
shantung dresses are appearing in plain
colors, accompanied by fitted jackets
of printed shantung. They are linked
in different ways—one dressmaker uses
print pockets and belt on her dresses.
Sometimes the print of the jacket is
echoed on the dress in the form of
pipings, buttons and buttonholes. Or
the background color of the print may
be repeated in the frock and further
emphasized by harmonizing accessor-
ies.
There is no question but that shan-
tung will be much worn both in town
and in the country this summer. Little
tailored suits in navy and black are
already appearing on New Yori
streets. In bright colors and pastels
it will be popular in the country and
at the beaches, but one of the smartest
possible combinations will be white
with touches of high color in the ac-
cessories. The dress and jacket cos-
tume of cream-colored shantung. oys-
ter white or palest blue green gives
every indication .of being a summer
classic—an honor that it merits by
reason of its combined coolness and
chic. Sometimes the jacket is lined
with bricht-colored silk, and a suede
belt of the same shade marks the
waistline.
The fashion for white with dark
accents was illustrated in an uptown
window the other day which displayed
a white flannel suit with a short but-
toned coat. The blouse, scarf, and
casual bows on the sleeves were fash-
ioned of a dark print, small white stars
scattered on a navy ground.
Jewelry Is Worn in New Ways.
Naturally, when dresses change, the
important little things that give a cos-
tume its final touch of individuality
change, too. Jewelry is one of the
many costume elements to be affected
by the definite marking of the natural
waist. Look at smartly dressed women
this season and you will see that neck-
laces, flowers, brooches and other ac-
cessories they used to wear at the
throat and shoulders have moved down
to the waistline or below it on many
of the new costumes.
If one is slender there is the neck-
lace-belt—a girdle that is made of
jewels. If one is not slender there is
the double size brooch that is always
worn below the waistline, supplying an
accent that draws attention from a less
than perfect waist. Frequently it is
used as a knot for a large bow that
extends from above the waist to be-
low. On the back of a yellow chiffon
gown Ardanse employed one of these
brooches, repeating the tones of the
gown in light topaz and onyx. Then
there is the hip flower, a corsage that
last year was worn on the shoulder.
Length is another element in the
current silhouette that affects new de-
signs in jewelry. As skirts and gloves
lengthen, so do jeweled necklaces take
on extra inches. Chains that measure
a full yard when doubled and fastened
are smart. With daytime dresses they
are worn looped around the throat to
give the appearance of several strands
joined together. In the evening they
are permitted to fall to their full
length, hanging below the waist. De-
signers like these long necklaces to be
supple. One, inspired by Chanel, sets
diamonds wide apart upon a fine plati-
num chain.
The current Paris vogue for “old
white” is also reflected in jewelry.
Modern methods contrive to give new
fabrics the faded look that time has
bestowed upon the whiite silks of Louis
XIV’s time and they are appearing in
smart dresses, blouses and bags. An-
tique ivory jewelry with a faint brown-
ish cast, set in elaborate gold rings
and bracelets and combined with heavy
gold rope necklaces, are most effective
with these costumes. A set designed
to be worn with a silk dress and tweed
coat of old white consists of a heavy
necklace and large carved bracelet of
old ivory studded with polished gold.
With evening clothes the thick je-
weled rope tied in a number of loose
knots is a favorite accessory. Spon-
sored by Vionnet, it is seen in many
versions and is set with almost every
kind of gem from crystals to dia-
monds. Usually the necklace is about
a yard long, finished at the ends with
knobs that form a clasp. One may
wear it so that it falls to the waistline
or tie it in one or more knots as de-
sired.
—_-_-2e2-2———____
How Are All These Shirts Made?
Discouraging news continues to
come from the shirt trade. Some one
wrote in the Market Viewpoint the
other day about the law against going
naked and referred to this as the best
reason in the world why textiles
should make a strong comeback, even-
tually. However, to speak with some
of the shirt manufacturers, as well as
some of the shirting converters, one
gets the impression that shirts are not
being worn and may not be worn for
some time. The stores continue to of-
fer sale after sale, of cheap shirts—
and evidently sell the merchandise.
Moreover, all this must mean yardage,
regardless of what kind. But the
shirting converter is a mournful sort
of person these days, and has been so
for a considerable time. They must
be using something else besides cloth
out of which to make these shirts.
—~++.___
Linen Suitings Orders Ahead.
A sharp increase in the demand for
linens for suits and dresses is the out-
standing feature in orders received by
linen importing houses at present. The
recent warm weather brought more
business than the trade anticipated.
Printed linens suitable for upholstery
use are enjoying a fair amount of ac-
tivity but table linens are dormant. A
decided improvement in the volume of
business has been experienced in re-
cent weeks and a number of the larg-
est linen houses report that their April
sales will run ahead of those for April,
1929,
We Solicit Your Telephone
Orders With Charges
Reversed
Ask for Grand Rapids—93191
and say: ‘I'll talk to any one. Please reverse charges." We
will gladly O.K. the call and ship your order the same day.
Don't lose sales that you can get by telephoning your order
to us.
OVERALLS! OVERALLS! OVERALLS!
Made in our own plant at South Haven, Michigan. Ask our
salesman to see our No. | Strong-alls or No. 2 Wolverine
Overalls. You can meet chain competition with these and
still make a good profit.
WASH GOODS—SILK DRESSES—WASH DRESSES
Complete stocks of all kinds of ‘‘sheer goods” await your
selection. The latest materials, styles and colors. F reshen up
your stock and watch your sales improve.
NOTIONS — SILK DRESSES
These two departments are showing increases because we have
the right kind of merchandise. Come and see—also see our
Model Store.
“GOODS WELL BOUGHT ARE HALF SOLD”
C.J.FARLEY & COMPANY
20-28 Commerce Ave., S. W. Grand Rapids, Michigan
“Not in the syndicate nor do we retail”’
EQUIPPED WITH TERRELL STEEL SHELVING
Cusomers patronize the attractive store. The progressive merchant is in-
stalling Terrell steel shelving and counters—neat, inviting, sanitary, eco-
nomical—and his business and profits are increasing as a direct result.
LET US HELP YOU MODERNIZE YOUR STORE
And Terrell’s Shelving equipment is a real investment—not an expense. It
brings returns in added volume of trade and soon pays for itself.
TERRELL’S EQUIPMENT
COMPANY
GRAND RAPIDS, MICHIGAN
ATTRACTIVE yet ECONOMICAL |
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May 21, 1930
SHOE MARKET
Michigan Retail Shoe Dealers Association.
President—Elwyn Pond, Flint.
Vice-President—J. E. Wilson, Detroit.
Secretary—Joe H. Burton, Lansing.
Asst. Sec’y-Treas.—O. R. Jenkins.
Association Business Office, 907 Trans-
portation Bldg., Detroit.
If You Like Children, Sell ’Em Shoes.
Figure out the particular niche you
want to occupy in the children’s shoe
business, and then buy merchandise
and work to fill that niche,’ said
Charles A. Kilbourne, of Kilbourne
Juvenile Footwear, Minneapolis.
“Buy price lines which you can sell
to the trade which you want to serve,
in as few styles as possible, but in all
widths and sizes. If a mother knows
you are trying your very best to fit
the feet of her child, and you gain her
confidence, you have made a real start.
“Keep in stock at all times two par-
ticular styles which have proven very
good, and keep them in all sizes. Shoe
factories to-day give wonderful service
through their in-stock departments, so
you can always keep your sizes com-
plete without carrying too heavy an
investment yourself.
“The initial step in building a chil-
dren’s shoe business is good fitting.
It is a crime the way some children
are fitted, and more attention to this
important matter will mean less poor
feet when children of to-day have
grown up.
’
“To make a real success of the chil-
dren’s shoe business you must have
some one who likes children. In the
smaller cities a merchant could readily
obtain a capable woman to look after
juvenile shoes. A wonderful business
could be built in this way.
“Getting on the right side of the
children is a big thing and in our store
we are particularly pleased over the
fact that children call us up on the
phone to tell us they are coming down
after new shoes, to ask us something
about some style, or something else.
When you have gained the conifidence
of the mothers and the good will of
the kids you have made a big start.
“The chief trouble with the children’s
shoe business is that it is treated as a
sideline with most merchants. It is no
wonder merchants complain of their
children’s shoe business when they
give it so little attention. Turning this
department over to some _ capable
woman may be the very thing you
need to cash in on the possibilities of
juvenile shoes. :
“We write letters to the children
and to the mothers. In building a mail-
ing list we pay our juvenile customers
three or four cents for names of chil-
dren whose business we do not have.
It would surprise you what a fine ef-
fect this has and the hit it makes with
the children.
We send our post card invitations to
mothers telling them it would be a
pleasure to show them what we can do
for their children in the way of proper
fitting, and wt also send post cards to
the kids themselves. The whole thing
resolves itself into a matter of keeping
pounding away until you get them into
your store and then seeing to it that
you handle them right and fit their feet
correctly.
-Weaves.
MICHIGAN TRADESMAN
“When we sell a pair of shoes we
enter in our ledger the stock number
and size of the shoe. This helps in
various ways. For example, prior to
October of last year we sold one hun-
dred and twenty-five pairs of overshoes
simply by sending out cards stating
that we had sizes to fit the shoe we
had sold to Mary or Johnny.
“The children’s shoe business is an
interesting and profitable one if gone
after as a real business. If you have
sizes and widths, and like children, it
is a real business. If, however, you
regard children in the store as some-
what of a nuisance, and do not want
to place the department in charge of
some one who likes children, you can
get a lot of grief out of children’s
shoes.”
—_~2+>___
When On Your Way, See Onaway.
Onaway, May 20—That’s what Sam
Westgate and son and their families
did Saturday. They rolled into Ona-
way and surprised their many friends
by making brief calls. Sam’s popular-
ity became general when he was man-
ager of the Onaway Telephone Co.
about twenty years ago. In spite of
the fact that Sam lives in Grand Rap-
ids, a city of nearly 175,000, he looks
with favor upon his old town where
his children were born and where even
a short visit recalls many reminis-
cences.
Leo Benson, secretary and treasurer
of the Onaway Legion, has been doing
excellent work this week hy securing
sufficient funds from property owners
along State street to purchase enough
flags to decorate at regular intervals
both sides of the street the entire
length. These will be supported on
twelve foot staffs and imbedded in the
curb on all holidays and important
events. This is a very patriotic move
and Leo is entitled to a lot of credit,
as well as the contributors who so
cheerfully responded.
Claud Palmer, geologist for the
Emery Oil Co., is on his way to Flor-
ida, with the avowed purpose of bring-
ing home with him his newly acquired
wife this time. Nice June weather will
soon be here and the Southern lady
will never have a better opportunity to
be acclimated to this wonderful North-
ern climate than right now. By next
winter, when the winter sports become
popular, Mrs. Palmer will realize all
the good things she has been missing
and will not be willing to trade Jack
Frost’s artcraft for all the holly and
mistletoe in Florida.
A. B. Hess, Deleo man of 1217
North Washington avenue, Lansing, is
doing business in Onaway this week,
at the same time making a call at the
Black River ranch on Silver Lake, also
taking in some of the good trout fish-
ing on the numerous streams.
Squire Signal.
Still Expect To Sell Sports Cottons.
Certain of the retailers speak with
some derision of the reckless manner
in which the converting trade dumped
its heavyweight dress goods so early
in the season. One or two stores in
New York report that they are only
now putting into their lines such
cloths as honeycomb prints and basket
They reason, or so_ they
claim, that constructions of this type
will follow the experience of last sea-
son, when the best consumer interest
developed during late May and early
June.
Just at about that time, say the buy-
ers, women begin to think of making
sports suits or summer coats, to go
with their sheer dresses.
On the other hand, if the honey-
combs and the basket weaves appear
promising to these buyers, why do not
the printed piques seem equally so?
Most of the buyers say they have had
very little encouragement in the cot-
“MADE IN MICHIGAN”
SPORT SHOES
IN STOCK
TO RETAIL AT $5.00
Style 942 — Men's two-
tone brown and smoke
ton piques, while the rayon piques are
almost unwanted. The explanation
some offer, is that a cloth that runs
for a third season almost invariably
meets with this fate.
— ++ >___
To Renew Drive on Felt Hats.
While lightweight felts have been
temporarily eclipsed by the featuring
of straw hats, the intention of some
of the leading hat chains is to direct
consumer attention toward felts about
the middle of June. By that time, it
was said, the bulk of the initial straw
hat volume will be done and the way
paved for increased sales of felts, turn-
over of which curtailed by the
sudden diversion of interest to straws.
Straw hat sales this week, however,
while ahead of a year ago, have not
justified the expectations created by
last week's hot spell.
—_+~+ >____
One of Our Oldest Friends.
Hopkins, May 16—Enclosed please
find my check for $3 to pay for the
Tradesman for another vear. It was
in 1885 when I first subscribed for
your paper under the firm name of
Visner & Dendel, which makes me
forty-five years in business here. |
have taken your paper every year but
a few years when I got so hard up
that I could not spare the price, but
do enjoy reading it now with pleasure
and get great good out of it.
W. E. Dendel.
sport elk blucher sport
oxford, Airway golf
sole, C and D widths,
Gea tl $3.50
Style 943 — Men's black
and white blucher sport
oxford, leather sole,
rubber heel, C and D
was widths, 6 to 11_$3.50
Style 944——Men’s tan calf
and smoke elk blucher
sport oxford, leather
sole, rubber hee!, C and
D widths, 6 to 11 $3.50
Herold Bertsch
Shoe Co.
Manufacturers of Quality
Footwear
Since 1892.
Grand Rapids, Michigan.
19
MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE COMPANY
FIRE AND TORNADO INSURANCE
ae... $241,320.66
Saved to Policyholders
Since Organization _______ 425,396.21
Write to
L.H. BAKER, Secy-Treas. Lansing, Michigan
Investment Securities
E. H. Rollins & Sons
Founded 1876
Phone 4745
4th Floor Grand Rapids Savings Bldg.
GRAND RAPIDS
Philadelphia
Los Angeles
New York
San Francisco
Boston
Chicago Denver
London
RETAIL GROCER
Retail Grocers and Meat Dealers Associa-
tion of Michigan.
Pres'dent — Gerritt VanderHooning,
Grand Rapids.
First Vice-Bresident—William Schultz,
Ann Arbor.
Second Vice-President—Paul Schmidt,
Lansing.
Secretary —- Herman Hanson, Grand
Rapids.
Treasurer—O. H. Bailey, Sr., Lansing.
Directors — Ole Peterson, Muskegon;
Frank Marxer, Saginaw; Legh Thomas,
Ann Arbor; M. C. Goossen, Lansing; R.
J. LaBarge, Pontiac.
“Where Have My Profits Gone?”
A grocer who is pretty careful to
watch his business is puzzled by his
1929 results.
He carries on a unique system by
way of tabulation of his merchandise
receipts and costs and what his sales
should bring. That is he enters virtu-
ally all purchases, putting total cost
thereof in the first column and _ total
sale value in the second column. The
idea is that addition of the two col-
the difference
between them what he should earn,
gross, during any given period.
In 1929 his sales were $80,000 and
he made a theoretical gross of 2114 to
Taking from that gross
his expenses, he should have left a net
umns should show by
21.9 per cent.
of approximately $6,000, but, as a mat-
ter of fact, he broke just about even.
He wonders where lies the rat hole
into which his profits dropped.
It should be said that this man fig-
He computes his mar-
gins on sales, not on cost, so this is
not his source of loss. Where, then,
is his leak? I do not know, but I can
guess at least one hole that must be
store—regardless of
ures correctly.
plugged—in any
ali other things.
There are always the chances of sys-
tematic stealing. Like the poor, those
are always with us. And they are es-
pecially with us in cases like this man’s,
for he has in his employ two rather
dangerous classes of people—old em-
ployes and relatives.
It seems strange to many of us, but
shows that employes of
long standing are dangerous. Why, is
hard to say, but it seems that men drift
into the habit of unlimited
trust in those with whom they have
associated for many years—and many
characters are not of the fiber to stand
experience
putting
unlimited, unchecked trust.
The old employe who finds himself
unwatched and unchecked gets into
slack habits. Some “little thing” takes
his fancy. It is of small value. He
feels that “the Old Man will never
that—and it don’t amount to
nothing anyway,” so he takes it home.
There are no consequences, so next
time he takes more. Soon his mental-
ity changes. He gets to thinking that
during his long “faithful” service—a
man’s service is always “faithful” from
his own standpoint—he has not been
too well paid, so this is equitably his.
Let old John acquire this habit and
soon old Pete notes it, and then Jim
or Nellie fall into line. From then on-
ward the loss grows until often busi-
I saw a case of
Montgomery,
miss
ness disaster results.
precisely that kind in
Alabama, a year ago.
Does not every man think his own
son is absolutely trustworthy? Well,
he may be. Again, he may not be. In
MICHIGAN
any case, he is the most dangerous of
all if he goes wrong, because he feels
safe. Nor does crookedness of the son
always indicate innate depravity. As in
the case of old employes, it may re-
sult from loose habits in the boss. If
the “help,” whether hired or family,
notes that the Old Man helps himself
from stock, making no charge, the ex-
ample may have disastrous conse-
quences.
All of which points to this sound
business fact: that business is business,
regardless of whether the boss is in
question or his help. If business rules
and practices are disregarded by the
head of a business, the underlings are
rather apt to take pattern from what
they see.
But enquiry revealed the fact that
this man does not mark his stock. His
goods are not priced. He does not
even go the part-way length of mark-
ing the shelves—and I shall show why
I say part-way later on. This fact
alone may readily account for his en-
tire lack of profits. Why? Let the
answer sink in—let it sink deeply—for
it is vital:
The man who does not mark his
goods does not get the prices he plans
to get. He always gets less and the
shrinkage is vastly more serious and
important than he thinks it is.
Grocers hold various opinions on
the “policy” of marking goods in plain
figures. They have various ideas as
to how prices affect certain classes of
trade. They question the wisdom of
pricing goods plainly in what they
term “high class” stores, though they
may admit that prices should appear in
cash-carry stores, etc. As a fact, these
considerations are of minor importance
contrasted with the really big con-
sideration of getting the values the
grocer aims to get.
Consider: Department stores are
sold to the hilt on pricing goods plain-
ly. They go the limit—and beyond—
to insure that every item, no matter
how small, is accurately and exactly
priced. Yet with all that precaution
a well posted department store man-
ager will tell you that they fail to get
the dollar. What they get is between
95c and 97c. If this be true where such
care is taken, what can we expect in
the case of goods not priced at all?
So if I were asked to put my finger
cn the leak which resulted in $6,000
shrinkage in this grocer’s business—a
shrinkage, please note of five hundred
dollars per month—I should point to
this failure to mark every item in plain
figures. Moreover, to mark the shelves
is, in my opinion, to meet the trouble
not more than half way. In my own
store every item was marked—even
staple canned tomatoes at 10c per can.
In a fancy store a few days ago a
large jar of brandied peaches got
shifted into a space marked for peach-
es in simple syrup. Value as marked
was $1.50. Real value was $2.75. Sale
was made at $1.50 before error was
Who lost?
This incident illustrates the fact
that the store always loses. There is
no chance for the customer to lose.
For a buyer of $1.50 articles will never
pay $2.75 for them; but he will accept
(Continued on page 31)
discovered.
TRADESMAN May 21, 1930
EGGS - EGGS - EGGS
We are in the market to buy Fresh Eggs and Fresh Packing
Butter and will pay full Grand Rapids Market date of arrival.
Send us your orders for Egg Cases and Egg Case Material.
Wire or Phone for our quotations.
KENT STORAGE COMPANY
GRAND RAPIDS, MICHIGAN
VEGETABLES
BUY YOUR HOME GROWN AND SHIPPED-IN VEGETABLES
AT THE VEGETABLE HOUSE
VAN EERDEN COMPANY
201-203 Ellsworth, S. W. Grand Rapids, Mich.
In More Homes Everyday
ROLsSomM
yp, America’s dinest Bread
7,4 SANCTUM BAKORIUM \
lf, NEWS |
The day is fast approaching
when home-baked bread will
be as obsolete as the horse-
drawn street car of old.
The Outstanding Freight Transportation Line
of Western Michigan.
State Regulation means Complete Protection.
ASSOCIATED TRUCK LINES
Phone 93401 108 Market Av.. Grand Rapids, Mich.
; SANITARY
HANDY PACKAGES
Always in Demand
For Every Occasion
BE SURE YOU HAVE A SUPPLY.
National Candy Co., Inc. PUTNAM FACTORY GRAND RAPIDS, MICH.
The Toledo Plate & Window Glass Company
Glass and Metal Store Fronts
GRAND RAPIDS -t- wt MICHIGAN
May 21, 1930
SS
MICHIGAN TRADESMAN 21
MEAT DEALER
Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids
Vice-Pres.—E . Abbott, Flint.
Secretary—E. J. La Rose, Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.
FROZEN FISH.
Quality Just As High As In Fresh
Fish.
Each year enormous quantities of
food are preserved by freezing. Not
alone does this apply to the meat in-
dustry, but in recent years refrigera-
tion of some sort has played a most
important part in reducing the food
bill of the family. We
should look to the advantages obtain-
ed, and although it is difficult to go
back a few years, yet such retrogres-
sion of thought will show the wide
difference in the
which are available at all seasons.
Refrigeration and freezing have prac-
tically eliminated seasons. In the fish-
ing industry where the different varie-
ties may be seasonal, the chief advan-
tage rests in the fact that thousands of
tons of these fish would be dumped
on the market when the demand is in-
sufficient for the supply. Such a con-
dition always results in a great lower-
ing of quality, with a corresponding
depressing effect on future sales of
goods. The public remembers the
high quality goods for a compara-
tively short time, but poor quality
goods are remembered for an exceed-
ingly long time. Thus it is decidedly
important in all good industries to go
to almost any extreme to avoid distri-
bution of poor products.
If all the mackerel which is caught
during the summer time were pushed
on the market, the concensus of opinion
in America would be that mackerel
were not good. This because the aver-
age quality of the mackerel which
reaches the housewife would be very
American
varieties of foods
poor,
Freezing has enabled the industry to
store millions of pounds of these fish
of the highest quality during the sea-
son. This prevents the glut on the re-
tail markets; provides the same deli-
cious fish of high quality throughout
the winter (or off season months),
there is a lessening of the supply, and
there is a lessening of the supply, and
when fish would be excessively high-
priced.
Mackerel and other varieties of fish
thus frozen, lower the price of fish in
the winter time, and hold up the qual-
ity of fish during the summer time,
when fish are exceptionally cheap.
Any perishable food which can be
frozen, thus preserving its quality for
many months, is easily transported in
refrigerator cars to any point in the
United States, and stored in a freezer,
to be removed therefrom in small
quantities as desired by the retailer.
Thus we have prevented the enormous
waste in the fishing industry which was
due to spoilage en route.
Artificial refrigeration came into be-
ing in Appalachiocola, Florida. Great
changes have been made since those
days. When freezing was first prac-
ticed in the fishing industry many
hours were required to accomplish
freezing, and considerable deteriora-
tion resulted therefrom. Scientific in-
vestigation (which has produced
startling changes in the food industry,
and in the food habits of the Nation)
has exposed the reason for the deter-
ioration that formerly resulted.
Almost all of us have seen freezing
water and noted the lines that Jack
Frost draws. The crystals of ice
forming make sharp points. A food in
freezing has its water-content changed
The slower the freez-
ing process the larger the ice crystals
The sharp points
of these large crystals puncture the
connective tissue sacs which hold the
valuable food juices. Thus when a
slow frozen product is thawed the
food juices drip away, and the slow-
frozen products lose in quality. This
to ice crystals.
which are formed.
has led to the adoption of lower tem-
peratures in freezing so that the ar-
ticle reaches the frozen stage very
much more quickly. We use tempera-
tures to-day as low as 50 degrees be-
low zero. At this low temperature the
ordinary fillet of fish will freeze in ap-
proximately ten minutes. Such rapid
freezing forms practically no ice crys-
tals, and when thawed the product
cannot be told from fresh fish, either
under the microscope or on the dinner
table.
We have now removed from food in-
dustries the stigma which formerly at-
tached itself to frozen and cold stor-
age foods. The product which reaches
the retailer in a frozen condition re-
quires different treatment from the
fresh product. Hence, the advent of
freezing in food industries has caused
a great change in the equipment of re-
tail stores.
The retailer of to-day receives only
enough frozen goods for his daily trade,
ot if his equipment be modern he may
store enough to care for his trade for
several days. With proper equipment
the retailer has absolutely no shrink-
age or loss in his hitherto perishable
Thus his business is operated
with greater efficiency, his sales more
profitable, and his customers better
satisfied.
lines.
While mentioning change of equip-
ment, we should make a mental note
ot the common prediction that auto-
matic refrigeration and ice boxes for
store and home use will carry a com-
partment of considerable size where
frozen goods may be properly stored.
The housewife may then have her sup-
ply of frozen foods and dainties avail-
able, just as to-day she has available
her cases of canned goods.
When the housewife buys her frozen
foods she needs to know the proper
methods of thawing. It seems difficult
to prevent the housewife from thawing
foods with heat, either in warm or hot
water, or near a radiator or fire. It
should be remembered that the most
rapid freezing produces the highest
quality and that the slowest thawing
maintains the highest quality. Thus
in thawing either meats, fish or other
frozen goods, the best method would
be to thaw in the refrigerator or on
ice. The next preferable would be to
thaw at ordinary room temperature,
and never should warm or hot water
be used. After thawing the treatment
(Continued on page 31)
Combine Business and Pleasure
VISIT to the wonderful factory of the National Cash
Register is just one of the many pleasant and in-
structive things planned for you at the Annual Convention
of the National Association of Retail Grocers to be held
at Dayton, Ohio, June 16th to June 19th inclusive.
Come and bring the wife. You will get renewed enthusi-
asm from the many new constructive ideas brought out
in the meetings and you will enjoy the entertainment
program of the convention. Let your vacation cry this
year be “On to Dayton in June.”
Compliments of
STANDARD BRANDS INCORPORATED
VINKEMULDER COMPANY
Grand Rapids, Michigan
BRANCH AT PETOSKEY, MICH.
Distributors Fresh Fruits and Vegetables
Cantaloupes, Peaches, “‘Yellow Kid” Bananas, Oranges,
Lemons, Fresh GreenVegetables, etc.
GRIDDLES — BUN STEAMERS —
Everything in Restaurant Equipment
Priced Right.
Grand Rapids Store Fixture Co.
7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mer.
URNS
GRAND RAPIDS PAPER Box Co.
Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING AND MOUNTING
G R AN D RA,PIDS, MICHIGAN
We Cater to Independent Merchants Only
FRUITS AND PRODUCE
BANANAS A SPECIALTY
D. L. CAVERA AND CO.
THE HOUSE OF PERSONAL SERVICE
Phone 9-3251
M.J. DARK & SONS
INCORPORATED
GRAND RAPIDS, MICHIGAN
Direct carload receivers of
UNiFRUIT BANANAS
SUNKIST ~ FANCY NAVEL ORANGES
and all Seasonable Fruit and Vegetables
HARDWARE
Michigan Retail Hardware Association.
President—Louis F. Wolf, Mt. Clemens.
Vice-Pres.—Waldo Bruske, Saginaw.
Secretary—Arthur J. Scotti, Marine City.
Treasurer—William Moore, Detroit.
Some Hardware Items That Are
Growing Timely.
With the approach of warm weather,
harvest tools will be timely. Taking
time by the forelock, the hardware
dealer in the smaller community can
give some attention to this line, which
is a quite important one.
The hardware dealer who caters to
farm trade in these lines does not need
to be told that when he wants anything
in harvest tools, the farmer usually
wants them in a hurry. Often the
farmer never thinks of his deficiency
until he starts to take in a crop. Then
he finds he is short two forks and that
a hay rake would be very helpful.
As a general thing, he sends the
least helpful individual about the farm
to town in the old car with instruc-
tions to drive to Blank’s store for two
forks and a rake. But who is Blank?
He may be the hardware dealer from
whom the farmer has made his pur-
chases for many years, or he may be
some other hardware dealer in whose
store the farmer has seen, on his last
visit to town, a good display of har-
vest tools. As the farmer wants what
he wants when he wants it, more like-
ly it will be the latter.
That being the case, the window
display will have brought the dealer a
sale, and possibly a new customer. But
overlooking this chance, a window
trim of this class of goods is well
worth while. It is not merely an at-
traction but a reminder to the farmer
customer.
One small town dealer discussed the
matter thus:
“Regularly I arrange a harvest tool
trin. I try to make this attractive,
and I also try to get a wide variety of
articles into it, for I find that the
farmers examine such a window care-
fully, and while they do not often buy
immediately after making their inspec-
tion, the sales come later. I always
put in samples of abrasives. They
seem to prove that the window acts
as a catalogue. Often boys have been
sent in here by farmers to make pur-
chases, and frequently they finish by
asking for a whetstone. I think the
sight of these abrasives made the farm-
er think that he would need a stone
for his scythe, and he probably shout-
ed to the boy to bring this article after
he had enumerated what else was to
be bought.”
Scythes should have a place in any
harvest tool window, and should be
displayed with the harvest tools in-
side the store. The modern reaper
has, to be sure, thrust the scythe into
the background; yet there are still
fields with zig-zag fences, and there
is still considerable incidental trim-
ming to be done for which nothing
else but a scythe will answer.
Hay forks are a popular line. They
are becoming more and more generally
used by the more efficient class of
farmers. Those who have not adopted
this quick means of unloading may be
quite willing to consider it after put-
ting up their hay by hand. The slings
MICHIGAN
for oats, barley and wheat may be
very appealing to them.
Some hardware dealers have secured
good sales of hay forks by driving
through the country and canvassing
individual farmers. There is an ad-
vantage in meeting the farmer on his
own ground. The dealer can see the
barn for himself, can say definitely how
much track will be needed; and where
the barn is of huge size, can suggest
that switches be put on the track, en-
abling the hay to be spread more
evenly over the mow. These switches
save time, and of course it is to save
time and labor that the hay fork is
used. Moreover, the hay fork saves
as much labor in the unloading as it
does in the loading. One man in the
field and one man in the mow can do
a tremendous amount of work with
modern equipment, and that means a
lot to the farmer when efficient help
is hard to get.
An individual experience, involving
a practical suggestion, is offered by one
small town dealer. “There is one
thing I have found about hay forks.
It is almost impossible to sell them
unless you can guarantee to install
them. If you agree to do this the
sale is easy. Farmers do not like to
dc this work themselves. For one
thing, they are usually too busy. Then
they aren’t quite certain that they
know how. I find it pays to send a
man out to put the track in properly.
That helps future sales, too, for neigh-
bors ask about the hay fork and are
told that we put it in.”
If time is not available for a per-
sonal canvass before the season opens,
it is worth while in most cases to use
the rural telephone to get in touch
with farm customers, find out if they
are fully outfitted, and arrange to sup-
ply their needs. Don’t forget to leave
a final message for them to call you
in case of any emergency. Then, be
stocked so that when the emergency
call does come you can fill it immedi-
ately. Prompt service of this sort is
very helpful in catering to this trade,
and giving one farmer good service is
helpful in getting the business of his
neighbors.
Cordage is largely a spring require-
ment, but it is a line which sells pretty
well throughout the year. The spring
demand is perhaps a little heavier for
some grades, but cord and rope sell
the year through. Hardware dealers
have been inclined in most instances
to take this line for granted, and to
neglect their opportunities to stimulate
business.
Cordage of various kinds is required
for a good many purposes; and the
demand is not by any means confined
to the country. The city man going
away to summer resort or camp in
June or July needs a ot of light rope
tc tie his bundles. ‘Clothesline is in
demand at all seasons of the year.
With summer, heavier rope is wanted
for children’s swings. Builders need
rope constantly.
Some merchants that
and rope repay a little display better
than almost any other class of goods.
One city dealer declares that people
will pick up a ball of twine while wait-
ing for a parcel to be wrapped and will
state twine
camera area
TRADESMAN
ask to have it included in the parcel.
A contractor will need a strong rope
and will send or come for it to the
store where he has seen the display.
Householders seeing a display will be
reminded of a need they have neglect-
ed to fill.
‘The window display possibilities of
rope and cordage are not generally ap-
preciated. A great thing in any dis-
play is comprehensiveness. Tell the
public through your display just what
you have and a sample of everything
you have.
Because good cordage displays are
normally few and far between, their
very novelty attracts. And make your
display comprehensive. It should in-
clude everything from the smallest
twine to the largest rope.
It is normal practice in many stores
May 21, 1930
to keep the big spools or twists of
rope in the basement, with the ends
run up through holes in the floor. But
for display purposes the big items of
rope stock can be transferred to the
window, and there stood on side or
end on the floor. A good window dis-
play I remember had, in the back cor-
ners of the window, to right and left,
two ‘big spools of rope standing on
end, and on top of these two smaller
twists their side. Between
them, the background,
placed the biggest roll of all, with the
end toward the front of the window,
and against this stood a card with the
neat and legible wording, ‘“‘We supply
everything in fine quality twine and
cordage.” The foreground was cov-
ered with smaller spools and balls of
twine and twists of clothes line.
set on
against was
Michigan Hardware Co.
100-108 Ellsworth Ave., Corner Oakes
GRAND RAPIDS, MICHIGAN
4
Wholesalers of Shelf Hardware, Sporting
Goods and
FISHING TACKLE
COMPANY
Automobile Tires and Tubes Farm Machinery and Garden Tools
Automobile Accessories Saddlery Hardware
Garage Equipment Blankets, Robes
Radio Sets Sheep Lined and
Radio Equipment Blanket - Lined Coats
Harness, Horse Collars Leather Coats
GRAND RAPIDS, MICHIGAN
Phone Automatic 4451
WHOLESALE FIELD
Distributors of PINE TREE Brand
ALFRED J. BROWN SEED COMPANY
25-29 Campau Ave., N. W.
Granp Rapips, MicH1can
“2
May 21, 1930
MICHIGAN
TRADESMAN
The background of this display was
a veritable work of art—in cordage.
Rope of various sizes was fastened
flat against a dark background, work-
ed into geometrical designs, and a
slogan, “Quality Cordage,” spelled out
in rope. Twists of clothes line were
fastened against the side and back of
the display, with the smaller balls of
twine filling in the intervening spaces
and rope, fastened flat, twisting in and
out.
The result was a display that fairly
shouted “Cordage” at the passerby. It
could perhaps have been improved by
the introduction of show cards sug-
gesting individual uses for cordage of
various kinds—‘Strong clothes line”
and “Why not a swing rope?”
A singular feature of the display I
referred to was that though it was de-
voted to a single line—cordage and
cordage only—it appealed to prac-
tically 100 per cent. of the population.
There was some item in it of interest
to practically every passerby. Swing
ropes for the boys and girls, clothes
line for the women, mops of string,
binder twine for the farmers, heavy
rope for builders and mechanics. In
an ideal display individual show cards
would point out all these uses of the
various types of cordage shown. The
trim brought not merely immediate
sales, but more lasting results in a
general increase in the cordage busi-
ness.
An artistic display of a line whose
display possibilities are usually neglect-
ed is always good business; and apart
from the line itself, it serves to attract
attention to the store and to stimulate
Victor Lauriston.
trade generally.
—_++ +>
Beauty Is But Skin Deep.
Grandville, May 20—‘‘Mercy! what
a homely man!”
A tall, gaunt man’ was passing a fel-
low and his girl on the street. A third
person heard the remark and being an
acquaintance of the two smilingly re-
torted that Joe Haley was the hand-
somest man on the street. And then
came an explanation since the one
who had passed was far from prepos-
sessing.
“That man has the best heart in him
of any person I ever met. There are
many suffering people who are singing
praises to Joe Haley to-day. To them
he is a handsome man.”
And so it goes. Some of the plain-
est featured men and women in the
world become the picture of comeli-
ness when you come to know them.
We all call to mind the poor woman
who pleaded with President Lincoln
for a reprieve for her soldier boy who
had been sentenced to be shot for
desertion. :
Whenever possible, consistent with
military discipline, Lincoln always
turned the scale on the gentler side.
When her son was pardoned and re-
instated, the mother kissed the Presi-
dent’s hand and blessed him from the
depths of her heart.
“They told me,” she said, “that the
President was a homely man. I think
he is the handsomest man I ever saw.”
And why not? The homely face of
Abraham Lincoln often became hand-
some with the effect of great thoughts
that irradiated his noble soul.
It is so the world over. Handsome
is as handsome does. There are those
with perfect features who mar the ef-
fect by a meanness of soul that spoils
all outward beauty of countenance.
It is the personality that counts.
Man or woman with a pleasing per-
sonality usually carries off the palm.
One of the homliest men I ever knew
on superficial observation, had a soul
bigger than an ox, and delicacy and
kindliness of feeling that illuminated
his seeming homely features with the
light of true beauty.
A little man who drove a peddler’s
wagon through the bush roads of the
lumber woods at an early day became
a great favorite with the shanty boys
even though he had a disfigured face.
He was such a pleasant man we could
not resist the attraction, and later on
he graduated from the peddler’s cart
to a fine store at the Mouth.
It may be set down as a fact that
good people are never homely to them-
selves, their friends or the general
public. It is the spirit in man and not
the outward husk that attracts or re-
pels.
The country is full of beautiful wo-
men and handsome men, yet many of
these are mere whited sepulchers, car-
rying about an evil spirit which harms
themselves as well as others.
True beauty is full of unselfishness,
kindness and good cheer for their fel-
lows. Lincoln was a handsome man
in more respects than one. Could you
expect that freed slave, as he kneels
beside the statue of Lincoln, to im-
agine his deliverer as anything but the
acme of good looks?
Perhaps that man who passes you
on the street may have a plain face,
and yet, should you come to know
him, you would find him such a fine
personality as to draw you to him with
invincible force.
We should not judge by appearances.
Just decisions are made only after
facts are known. “Such a homely
man!” Yes, but not so to those whom
his kind generosity has touched to the
quick.
It is the personality of man or wo-
man that reaches to the gist of the
matter. A storekeeper lacking in a
pleasing personality labors under a
handicap which will usually bring him
to the bankrupt court at the last.
Louisa May Alcott, one of the most
pleasing writers of the last century,
was said to be anything but handsome.
She was tall, thin, ungainly of form,
and yet she has probably more ad-
mirers than any other female Ameri-
can writer.
Her “Little Women,” has been read
by perhaps more people than any other
book of fiction ever published. Be-
neath the homely exterior of that
gaunt body and long, ungainly limbs,
there lurked a genuine human soul
which was bursting for love of man-
kind.
“T dislike the man’s personality.”
There you are. That tells the whole
story. Personality is everything, a
a cloudy exterior nothing. From be-
hind the counter goes the spirit of
friendliness that charms and _ invites
custom from the outside.
Customers will go far to trade with
a person they like even though the
prices may not differ materially. It
is never worth while to put yourself in
the class of those who, even though
comely of feature, have envy and
malice in their hearts.
Some of the homeliest people are
the handsomest inside. Do not forget
this when you are looking about over
the world ceeking to find friends who
are agreeable, even lovable. A home-
ly face should never be taken into ac-
count. Discover the personality of
the man or woman and you can then
justly judge.
Physical imperfections in looks do
not tell the truth always. Sometimes
perhaps but not always. As in the
case of Lincoln so many of his coun-
trymen regarded as handsome because
of his kindness of heart.
When we realize that it is the per-
sonality of man or woman that counts,
we shall be more charitable in our esti-
mate of faces, Old Timer,
Correcting Absenteeism and Tardiness
Milwaukee, May 19—We are making
a study of absenteeism and tardiness
in department stores and are particu-
larly anxious to discover the causes of
absenteeism and the percentages for
the various reasons in different busi-
nesses. Any methods that have been
used in correcting absenteeism other
than bonus or wage incentives will be
of great help to us.
Knowing that you have an‘intimate
knowledge of the problems of store
management, we are taking the liberty
of writing to you for assistance. Any
information you can give us will be
greatly appreciated. C. C. Chanelle,
Director of Research.
—_+~-+____
Top Flaps Give Ample Room.
William J. Pedras, California dealer,
has many orders that he has to put up
He tells us that
in many cases he finds the boxes are
in cardboard boxes.
about one-third too small. However, if
the top flaps are intact, these may be
tied up, forming higher sides and giv-
ing ample room for more goods.
I. Van Westenbrugge
Grand Rapids - Muske
(SERVICE DISTRIBUTOR)
Nucoa
KRAFT ) CHEESE
All varieties, bulk and package cheese
‘*‘Best Foods”’
Salad Dressings
Fanning’s
Bread and Butter Pickles
Alpha Butter
TEN BRUIN’S HORSE RADISH and
USTARD
OTHER SPECIALTIES
FOR SALE
A modern cleaning and dyeing
1929 gross, $27,709.45.
Equipment consisting of lease,
business.
washers, filters, tumblers, press-
es, racks, delivery trucks, cash
register, adding machine, etc.,
together with all
etc., other
equipment in good condition,
with the good-will of the busi-
ness, will be sold as a going con-
cern at public auction to the
highest bidder, subject to debts
of the concern on Saturday, May
31st, 1930, at ten o’clock a. m.
One-third to
one-half cash, balance in equal
Terms of sale:
monthly payments in one to two
years, with interest. Inquiries so-
licited. Bids may be made in
person or by mail to reach the
undersigned on or before the
above date. For further informa-
tion write Minnesota Cleaners
and Dyers, Inc., c/o Stanley J.
Domzalski, Receiver, 2020 Davi-
son Avenue, East, Detroit, Mich-
igan.
209-210-211 Murray ee
GRAND RAPIDS, MICHIGAN
—=-,
The Brand You Know
by HART
wRED Ras
PBERRIES
Look for the Red Heart
on the Can
LEE & CADY
Distributor
Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
EW ERA
LIFE ASSOCIATION
Grand Rapids.
SOUND COMPANY, SOUNDLY
MANAGED BY SOUND MEN.
Sand Lime Brick
Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer
Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.
SAGINAW BRICK CO.
Saginaw.
Corduroy Tires
Sidewall
Protection
Made in
Grand Rapids
Sold
Through
Dealers
Only.
CORDUROY TIRE CO.
Grand Rapids, Mich.
Jennings’ Pure Extracts
Vanilla, Lemon, Almond, Orange,
Raspberry, Wintergreen.
jennings Flavoring Extract Co.
Grand Rapids, Mich.
24
HOTEL DEPARTMENT
Verbeck Evidently in the Hands of
His Friends.
Grand Rapids, May 20—Absolutely
the first simon-pure Wolverine I en-
countered on my return trip from
California was my good friend—and as
for that, everybody else’s good friend
—Charley Renner, of the Four Flags
Hotel, Niles, and a battery of other
Michigan and Indiana propositions—
all successful, of course.
I had contemplated a visit with
Ward James, general manager of the
several Windermere hotels, Chicago,
but on arrival there, I learned that
Mrs. James and the kiddies were quar-
antined with measles and as Ward
has never offered me anything but 100
per cent. hotel service, and his wife is
always fully 50 per cent. of that, I
compromised with accepting a rain-
check and was on my way to dear Old
Michigan and Renner hospitality.
(By way of further explanation
would say that later information from
Mr. James is to the effect that the
aforesaid quarantine has been remov-
ed and that I will be “welcome as the
flowers in Spring.”)
Many changes have occurred in
Michigan during my three year ab-
sence, but I still find a lot of my old
messmates running good hotels and
a very considerable percentage of them
making more or less money in their
profession.
Catching up with Charley Renner
I am reminded that several years ago,
when the Four Flags was under con-
struction I suggested to the holding
company that there was a “crazy
Dutchman” down at Mishawaka, Ind.,
who really ought to have the estab-
lishment, but they were of the class
who build hotels without consulting
anyone who knows anything about ho-
tel requirements, spend their money
lavishly and then decide that they
want someone to operate the proposi-
tion; not an easy task. In this par-
ticular case they staged a comedy of
errors and then suddenly were aroused
to the fact that hotel running was yet
something besides extracting coin from
departing guests. Anyhow they soon
discovered their mistake and Renner
hospitality and service are radiated
everywhere and now the community
investors are engaged in the pleasing
pastime of endorsing dividend checks
instead of notes at the banks.
Naturally my visit at Niles was one
rhapsody of joy and a most agreeable
re-union, the “prodigal son” episode of
scriptural days being comparatively a
prelude to the real fatted calf luncheon.
Not alone this, but Charley supplied
me with a chauffeur de luxe in the per-
son of his son, William, better known
as “Bill,” who whisked me around the
country to “blow off the foam,” as it
were, preparatory to further depreda-
tions. At South Bend we were delight-
fully entertained by Jake Hoffman,
who not only conducts the LaSalle
and Annex there, but Hotel Fort Arm-
strong, Rock Island, which I had visit-
ed several days before in company
with Mr. and Mrs. W. F. Rick, of
Hotel Clinton, Clinton, Iowa.
Just at present Mr. Hoffman is en-
gaged in the somewhat strenuous oc-
cupation of constructing a new 200
room Hotel Hoffman, right there in
South Bend, next door to his LaSalle.
It will be modern in every respect and
its promoter intends to make it one of
the finest hotels in Indiana. The new
structure will contain 150 guest rooms,
each with tub and shower bath, and
twenty-one apartments in units of two
and three rooms. The first floor will
include spacious lobby, coffee shop and
attractive stores. The new hotel will
be operated independent of the Hoff-
man chain, but the dominating influ-
ence will be Mr. Hoffman’s personality.
On the same day it was my good
fortune to drop in on the Gerows, at
MICHIGAN
Sturgis, who are to be found at all
times on the job of running the Hotel
Elliott. My visit there was a fleeting
affair, but whether they know it or
not, I have them booked for a “sea-
son” when I shall have the satisfac-
tion of exposing some of their plans for
the future. If there are individuals
anywhere on this terrestrial ball I think
more of than the Gerows, my memory
is exceedingly faulty.
In company with the aforesaid “Bill”
I made a flying scoot to Grand Rap-
ids, stopping with landlord Leland at
the Warm Friend Tavern Holland, for
one of those delightful luncheons which
have necessitated the enlargement of
the Dutch coffee shop. Mr. Leland
was “knee deep” entertaining a mass
of patrons who were participating in
the annual tulip carnival, but as he is
one of the long list who are due from
a visit akin to a grasshopper plague I
am going to desist for the time being.
Was there a re-union at the Trades-
man headquarters? Well, let the as-
sembled spectators offer their testi-
mony.
Brief calls upon Manager Frost and
his assistant, Eddie Moran, at the Mor-
ton Hotel, and we were on our way
to visit Dr. Blumenthal, at Butter-
worth hospital, confined there by a
serious operation, but convalescing
rapidly. I know him well and like him
very much and look forward to many
happy hours to be spent in his com-
pany upon my return to the Furniture
City.
Our night control was with Frank
Ehrman, Columbia, where in addition
to the Ehrmans, big and little, I met
the big chief of them all, Adam. Also
a host of traveling men who had been
victims of mine in my pioneer hotel
days. Since I treked away to Califor-
nia the Columbia has been enlarged
to twice its former size, is doing a
capacity business, and Frank already
has in contemplation another big ad-
dition on the Main street side of his
building. I haven't the © slightest
doubt but what he will build it and
that the venture will bring in satis-
factory returns, but I could almost
wish that Frank and his estimable
wife would take a few davs off oc-
casionally and not take hotel activities
too seriously.
In sveaking of the Columbia I am
not forgetting a little tribute to the de-
lightful individual who presides over
the destinies of the various dining
rooms in the establishment, Mrs. Em-
ma Snell. She it was who came to the
Columbia seven years ago at my sug-
gestion, from Hotel Whiting, Traverse
City. A perfect account of her steward-
ship shows 100 per cent. efficiency.
Walter Hodges, of the New Burdick,
was emulating John D. out at the golf
links, but John Ehrman looked con-
tented and happy performing his
duties as host at the Rickman.
The Post Tavern and Carl Mont-
gomery, one and inseparable, were
both in position when we arrived, but
Carl donned his coat and escorted us
down to the LaVerne, to call upon the
Southertons, suggesting that I could
thereby make unnecessary an addition-
al recital of my sad story. J am glad
to see these worthy people back in a,
hotel of their own, where they meet
day by day patrons who have been
with them for years. The LaVerne is
being substantially improved and many
further changes are contemplated. I
was very much pleased with the result
of my inspection of rehabilitated guest
rooms.
Returning to the Tavern, Mr. Mont-
gomery, inaugurated a gormandizing
contest, which was refereed by Steward
Dean, who happened, by the way to
be an old “school-seat” of Charley
Renner, and over whose optics Char-
ley lastingly pulled the wool in former
days. Mr. Dean surely combines
friendliness with efficiency. As_ to
Carl, when_I say he is the same royal,
loyal being I have known intimately
TRADESMAN
May 21, 1930
HERKIMER HOTEL
EUROPEAN
Rates $1.25 to $2.50
RAYMOND G. REID, Mgr.
Cafe in connection.
313-337 Division Ave., South
GRAND RAPIDS, MICH.
Warm Friend Tavern
Holland, Mich.
Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.
E. L. LELAND. Mar.
Columbia Hotel
KALAMAZOO
Good Place To Tie To
: CHARLES RENNER HOTELS
Four Flags Hotel, Niles, Mich., in
the picturesque St. Joseph Valley.
Edgewater Club Hotel, St. Joseph.
Mich., open from May to October.
Both of these hotels are maintained
on the high standard established
by Mr. Renner.
Park Place Hotel
Traverse City
Rates Reasonable—Service Superb
—Location Admirable.
R. D. McFADDEN, Mgr.
HOTEL KERNS
LARGEST HOTEL IN LANSING
300 Rooms With or Without Bath
Popular Priced Cafeteria in Con.
nection. Rates $1.56 up.
E. S. RICHARDSON, Proprietor
The LaVerne Hotel
Moderately priced.
Rates $1.50 up.
GEO. A. SOUTHERTON, Prop.
BATTLE CREEK, MICHIGAN
“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”
That is why LEADERS of Businesa
and Society make their head-
quarters at the
PANTLIND
HOTEL
“An entire city block of Hospitality’
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria ie Sandwich Shop
NEW BURDICK
KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.
250 Rooms—150 Rooms with Private
Bath.
Kuropean $1.50 and up per Day.
RESTAURANT AND GRILL—
Cafeteria, Quick Service, Popular
Prices.
Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
ALTER J. HODGES,
Pres. and Gen. Mgr.
e
Wolverine Hotel
BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.
Open the year around.
CODY HOTEL
GRAND RAPIDS
RATES—$1.50 up without bath.
$2.50 up with bath.
CAFETERIA IN CONNECTION
MORTON
HOTEL
Grand Rapids’ Newest
Hotel
400 Rooms -t- 400 Baths
RATES
$2.50 and up per day.
HOTEL OLDS
LANSING
300 Rooms __ 300 Baths
Absolutely Fireproof
Moderate Rates
Under the Direction of the
Continental-Leland Corp.
Grorce L. Crocker,
Manager.
e
Occidental Hotel
FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWART R. SWETT, Mgr
Muskegon “te Michigan
HOTEL
CHIPPEWA
HENRY M. NELSON, Manager
European Plan
MANISTEE. MICH.
Up-to-date Hotel with all Modern
Conveniences—Elevator, Etc.
150 Outside Rooms
Dining Room Service
Hot and Cold Running Water and
Telephone in every Room.
$1.50 and up
60 Rooms with Bath $2.50 and $3
“We are always mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous
patronage implies.”
HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager
May 21, 1930
MICHIGAN
TRADESMAN
28
for over a decade, who has not been
spoiled bv his hotel associates, you
have the whole thing in a nutshell. He,
also, is due for further investigation.
The promise of an early return to
Niles for a reception to Governor and
Mrs. Miguel Otera, thrice governor of
New Mexico and U. S. Marshal of the
Panama Canal Zone, given by the Ren-
ners, made it necessary for us to has-
ten on our way, consequently we did
not indulge in an inspection of the new
Kellogg Hotel which is to be opened
shortly. It is among my assignments
for the future.
On my way to Honolulu several
vears ago I stopped off a day at Santa
Fe, New Mexico. I remember the tem-
perature was just below the comfort
stage and I was sunning myself on a
bench in the Plaza directly in front of
the old House of Governors (then a
museum). A very agreeable individual,
the resident Episcopal dominie, ap-
proached me and very kindly offered
to guide me through the labyrinths of
the capital city, at the conclusion of
which trip he desired me to pay my
respects to the then executive, Gov-
ernor Dillon. I rather doubted the
existence of any consuming desire on
the part of the Governor to catch up
with me, but I yielded and was surely
glad of it, for I added another to my
list of unusual acquaintances. During
my conversation something was said
about Roosevelt’s Rough Riders,
which reminded me to speak of my
good friend, the present host at the
Niles hostelry. It certainly was a
spontaneous contact and brought out a
suggestion from the Governor to the
effect that “Charley Renner was the
‘best ever’.” That evening the Gov-
ernor came down to my hotel and
spent the entire evening, ending by
giving me a letter to one of the motion
picture studios at Hollywood, which
I found exceedingly valuable, especial-
ly when I now realize that ex-Presi-
dent Coolidge is about the only other
layman who has been accorded the
courtesies of the moviedom holy of
holies.
Which brings me down to date and
Governor Otero. He stopped at Niles
on his way to Washington, D. C., for
an official conference of officials of
the American Green Cross, of which
he is a member of the advisory board,
as well as one of the five members ac-
tive members of publicity. The Ameri-
can Green Cross. organized a few years
ago, is rapidly taking a place in Ameri-
can affairs. It was organized to pro-
mote the conservation and_ intelligent
control of gur present forests and
other natural resources; to keep before
all the people, all the time, the vital
importance of fire prevention to en-
courage in everv way reforestation, to
assist in all practical ways in the solu-
tion of flood control. and to aid in
every legitimate means all other allied
lines of conservation.
The Governor and his wife were
honor guests at a dinner tendered by
Mr. Renner. Among the distinguished
guests was Hon. Archibald Graham, of
South Bend, a widely-known politiciai
and prominent candidate for United
States Senator, and who has been a
warm friend of Governor Otero since
they attended Notre Dame university,
fifty-seven vears ago. Young Otero
lived with the Studebaker family while
attending the university, his father and
his notable family having long been
warm friends. There were three
Miguel Oteros, I, II and III. Miguel
Otero, T. was a crony of General Cus-
ter and also of Gen. Nelson A. Miles
in their Indian fighting days. He was
also known in the days of the plains as
a buffalo hunter. The Otero family
traces its geneology back to the Span-
ish nobility.
Miguel Otero II, guest of honor at
the Renner banquet, is a most tascinat-
ing character, equipped with a fund of
wholesome and humorous anecdotes,
and has attended National conventions
of every known political party as a
regularly elected delegate. He was a
warm personal friend of President Mc-
Kinley as well as his successor, Presi-
dent Roosevelt. He is the father of
Miguel Otero III, who is down in the
cards as a probable next governor of
New Mexico. Frank S. Verbeck.
—_>~+>____
Mental Stimulation as Promoter of
New Business.
There seems to be a direct relation
between educational activities and
wealth.
By that we mean that the growth or
stimulation of educational activity
among a people always results in a
corresponding stimulation and activity
in business and wealth producing
agencies.
The introduction of music in the
schools for the last twenty-five years,
with a corresponding development of
musical ability hundreds of
thousands of youths, has resulted di-
rectly in the desire for an actual pos-
session of vast numbers of musical in-
struments. Hence hundreds of mil-
lions of wealth represented by the
musical industry as a whole is a re-
sult of musical education.
Whatever business has,
real estate has, stocks and bonds have,
can all be traced directly to our sys-
tem Of universal education, and the de-
sires and appreciations that the edu-
cational system has produced in the
among
values a
minds and souls of men.
For thousands of years, the human
mind, groping in the
ignorance, superstition and doubt, has
been crying for more light. Education
and intelligence seem to have some of
the attributes of divinity. This is proof
of the assertion just made.
Education and knowledge have the
power of spontaneous repréeduction. A
bit of knowledge and truth once dis-
covered or brought into being, goes on
indefinitely enlarging itself under all
conditions.
Education and knowledge expand
and develop the human soul with a
perpetual and ever increasing virility.
On the other hand, ignorance does
not possess this wonderful power, but
shrinks, shrivels, and finally kills
itself at the final goal of complete
negation and nothingness.
One of the great human wastes in
all ages has been the submerged tal-
ents, ambitions and aspirations of the
masses that have never had opportun-
ity to grow, flower and fruit. Undevel-
oped talents embodying potential
genius have been submerged by eco-
nomic and locational factors without
a chance to develop in lives of func-
tioning life careers. Only the talents
and genius of the few economically fa-
wilderness of
-vored ever have had a chance to be de-
veloped.
What is needed to-day is an educa-
tional system so complete and compre-
hensive and so accessible to the large
masses of people at the bottom of the
economic pyramid that human society
as a whole can profit by and be blessed
through the developed talents, capabili-
ties, and ambitions to be found in the
masses of the people.
When one contemplates the awful
wastage of human talent due to the
lack of educational opportunity for the
masses of boys, girls, men and women
ot the lower economic levels, the vision
of educational opportunity in the high-
er levels begins to grip one’s imagina-
tion,
When the road of educational oppor-
tunity is open for the talent, genius,
ambition, idealism and altruism of the
great masses of people, then and not
until then, will the human family begin
to approach even the lower levels of a
complete and enduring democracy.
Charles W. Taylor.
—_+~-+___
Recent Bankruptcy Cases in Ohio.
Cleveland—Involuntary bankruptcy
proceedings have been filed in the U.
S. District Court here against Irving
L. Kane, trading as Kanes Place and
Place Tie Shop, by Attorney Sidney
Weitz, representing Jacob Elisherwitz
& Son, $360; Leopold Lerner, $71 and
Kasmill Shirt Co., $230, all of New
York City.
Zanesville—Joseph & Hugo Rohled-
er, haberdashers.
.stock in this bankruptcy case places
the value at $7,260 and fixtures at $1,-
324 making a total of $8,585. A deed
in trust was filed with the First Trust
& Savings Bank, Zanesville, in order
that the company may proceed to oper-
ate.
Appraisal of the
East Liverpool—Involuntary bank-
ruptcy schedules, filed in the U. S.
District Court at Cleveland, Lambert
Frocks, Inc., women’s dresses, list lia-
bilities at $11,451 and assets of $5,127.
There are sixty-one
Manche, with claim of $4,546, is the
only creditor of $500 or more.
Cleveland—Melvin
been appointed custodian in this in-
voluntary bankruptcy of Morris M.
Rothman, Marty’s Men’s
Shop, retail men’s furnishings, 12911
St. Clair avenue. Schedules list assets
of $1,261 and liabilities of $4,730 to
forty-five creditors, with none claiming
$500 or more.
Zanesville—A voluntary petition in
bankruptcy has been filed in the U. S.
District Court at Columbus by Jack
Zweilling, in which liabilities are listed
at $2,273, none of which are $500 or
more.
creditors. Sol
Greenwald ‘has
trading as
J. L. Knapp, of Zanesville, was
named _ receiver. Appraisers were
named and stock was appraised at $400,
fixtures at $150 and accounts receiv-
able of face value of $319, no value
placed on them.
Youngstown—The U. S._ District
Court at Cleveland has appointed Mon-
roe Block custodian receiver in the
involuntary bankruptcy case of Rosen-
baum Naughton Co., men’s wear.
Schedules list nominal assets of $29,-
196 and liabilities of $18,454 to sixty
creditors. Those with claims of $500
or more are: Goldman & Co., Chicago,
$643; B. Katzenstein & Bro., Balti-
more, $2,199: Kramer Brandeis Co.,
New York, $853; College Hill Cloth-
ing Co., New York, $774; City Trust
& Savings, Youngstown, $5,100; Lou
Rosenbaum, Youngstown, $1,150; Chas.
Semple, Youngstown, $1,400.
Youngstown—Jess Leightenger has
been appointed custodian receiver in
the involuntary bankruptcy case of
Meyer Son & Co., wearing apparel and
clothing, 16 East Federal street, by the
U. S. District Court at Cleveland. Sid-
ney Weitz is attorney for the petition-
ing creditors.
What Mergers Are Legal?
Coming on the heels of reports that
the Federal Trade Commission has be-
come less tolerant than it was of busi-
ness expedients to meet new condi-
tions, the order of the Commission un-
Vivaudou
omelette is likely to beget confusion
uncertainty. In this case
consolidation is rather ancient history.
Alfred H. Smith was taken over late
in 1925, Melba a later. Both,
like Vicaudou, were manufacturers of
scrambling the cosmetic
and fresh
year
lotions, powders and perfumes, and all
three companies made a similar class
of goods and sold them throughout
the country. None of them was in any
and it
urged or found that the
cured anything like control of the mar-
high-grade The
Commission that the
effect of the combination was substan-
tially to lessen competition and to tend
to create a monopoly in disobedience
of the Act, and for these
reasons dissolution was decreed. Com-
missioner Humphrey dissented on the
sense monopolistic, was not
merger se-
ket for cosmetics.
rules, however,
Clayton
ground, among others, that the record
fails to meet the Supreme Court’s dic-
tum in the recent International Shoe
case that mergers are illegal only if
they are likely to lessen competition to
such a degree as will injuriously affect
the public.
Presumably the court of last resort
will be asked to whether Vi-
this
mergers of
like character will be held in abeyance
or else put through only upon legal
advice that Mr. Humphrey’s view of
decide
vaudou transgressed to extent.
Meanwhile contemplated
the matter is sound and pretty sure to
be sustained. In either case no one
can be certain what can be done and
what is forbiddn. Whether one be-
lieves in mergers or regards them with
disapproval. all are likely to agree that
the present
confusion of decisions in
this field is deplorable.
—__+~+~-___
Reminder Slips.
Every customer of Golden Rule Gro-
Oklahoma _ City,
each order of groceries a reminder slip.
cery, receives with
The slip always carries a brief mes-
sage, such as a reminder of a forth-
Frequently it calls
attention to some type of service of-
coming special.
fered by the store. Slips are simply
placed in the bag or package with a
customer's order.
. =< His aS
HOTEL BROWNING
Grand Rapids
Room & Bath $2 to $2.50. No Higher
Half Dollar Dinners 5:30 to 8 P. M.
Three Squares from Station.
Liberal Parking Space.
DRUGS
Michigan Board of Pharmacy.
President—J. Edward Richardson, De-
troit
Vice-Pres.—Orville Hoxie, Grand Rap-
s.
Director—Garfield M. Benedict, San-
dusky.
Examination Sessions — Beginning the
third Tuesday of January, March, June,
August and November and lasting three
days. The January and June examina-
tions are held at Detroit, the August
examination at Marquette, and the March
and November examinations at Grand
pene
Michigan State Pharmaceutical
Association.
President — Claude C. Jones, Battle
Creek.
Vice-President—John J. Walters, Sagi-
naw.
Secretary—R. A. Turrell, Croswell.
Treasurer—P. W. Harding. Yale.
A Fountain Goes Into An Ethical
Pharmacy.
Can a soda fountain and luncheon-
ette and an ethical prescription depart-
ment exist harmoniously under one
roof? Will drug stores of the future
be either “all professional” or ‘‘all mer-
chandising,’ or will a happy medium
be found?
Jacob Jacobson, yeteran Minneapolis
pharmacist and proprietor of two drug
stores—one at Eleventh and Nicollet
avenue and another at 526 Hennepin
avenue, believes that they may be com-
bined, and has acted upon his belief.
“For thirty been
kuown as a prescription store,” said
years we have
Mr. Jacobsen. ‘For many years our
prescription business was enormous,
as our files of over 600,000 will testify.
But now, the doctors having left the
neighborhood of our Masonic Temple
store on Hennepin avenue, we found
that we must make a change or lose
out. With changed conditions, chang-
ed public demands, and changed com-
petition, we decided to not only fall
into line, but to do so effectively.”
The result was that a very careful
survey was made of the entire business.
Store engineers are now able to deter-
mine in advance just what increases in
sales can be expected and the exact
cost of A careful
study at this point is most essential to
anyone considering ways and means
business without a
obtaining them.
of getting more
proportionate increase in expense.
“We lengthened the store room by
about 50 per cent., and removed all
wall fixtures on one side. This gave
us room to install the fountain and
booths. Our fountain, forty feet in
length, is equipped with the latest
mechanical refrigeration and steam
tables. Note the arrangement—cus-
tomers wishing carbonated drinks are
served near the front and those desir-
ing lunches are cared for toward the
rear. Thus we avoid confusion and
crowding, which so often drives cus-
tomer away,’ he continued.
“Another feature of our fountain is
the cold water draft arm for cus-
tomers’ convenience. This, located at
the fountain center, faces the front
instead of the back, making it easy for
them to help themselves and saving
much valuable time for the dispensers.”
One is impressed immediately upon
reaching the Jacobsen drug store. A
new V-type store front flanked by well-
lighted modern display windows seems
to invite one to enter. Inside, the long
fountain, finished beautifully in ivory
and walnut, with its supporting mir-
rored and canopied backbar and the
MICHIGAN
graceful lines of the booths on the left,
and the re-finished wall fixtures, new
display cases and four modern open-
top display tables on the right greet
those entering, presenting a general
effect that must certainly make a favor-
able impression. Ivory and walnut are
carried througout the store as the pre-
dominant color scheme, harmonizing
effectively under an abundance of
light.
“Our department has
not suffered by the change,” said Mr.
Jacobsen, as he glanced about with
pardonable pride, again reassuring
himself that all was as it should be.
“In fact, we are improving it, too, by
installing new drawers to protect our
stock. The competent phar-
macists will continue to care for our
patrons’ wants. The fountain depart-
ment will be conducted entirely as a
separate unit.
prescription
same
“There is a prescription display in
It has attracted the
attention of many passers-by. Many
have stepped in to comment on the
old files, dating back many years. We
plan to feature a prescription display
in our windows regularly once a
month. It pays.
our window now.
“We always have believed in mer-
chandising and have practiced it. We
sell many preparations under our own
label; in fact, we often sell as much as
five barrels of cod liver oil in a sea-
son.
“The display tables? Well, I didn’t
think much of them at first, but I now
believe that they will work out ‘to
good advantage. People seem to like
to handle the merchandise and a great
deal may be displayed on one of these
tables.
“Mrs. Jacobsen will personally super-
vise the fountain and the kitchen,” he
continued. “She has had considerable
experience at the other store, and she
knows how to train help. We plan to
serve good food, carefully prepared
and served right. Of course, we must
charge a little more for this service,
but I believe that people are willing to
pay a trifle more, when they receive
the best of attention and their lunches
are prepared in an above-the-average
manner.”
To observe the smooth, quiet effi-
ciency with which the fountain per-
sonnel functions, and to test the tasti-
ness of its menu is to be convinced.
After that, the check doesn’t matter.
“Have you seen our kitchen?” That
query from Mr. Jacobsen came as a
surprise. But, sure enough, in the ex-
treme rear of the store is a large, well
ventilated and completely equipped
kitchen. Here all food is prepared and
dishes washed. There are no messy
heaps of soiled glassware, scraps of
food, or odors of cooking to mar the
enjoyment of the store’s atmosphere.
Iu fact, the uniformed attendants are
trained to work quietly and efficiently
with as little disturbance as possible.
Mr. Jacobsen was born in Norway
and came to this country at the age of
fourteen. In 1893 he came to Minne-
apolis, taking employment in the drug
store of Laws and Stein at 423 Nicol-
let avenue. They later moved to 408
Nicollet avenue. In 1901, Mr. Jacob-
sen purchased the store and moved it
TRADESMAN
to the present location in the Masonic
Temple.
“It was almost out of town then,”
said Mr. Jacobsen. “Minneapolis was
a flourishing city of about 150,000
population, and the other side of Hen-
nepin avenue, where tall buildings now
rise, was occupied by tenement houses.
“We have improved the store from
time to time since 1901, but until now
we have made no radical alterations.
However, one must advance or grow
stale. This new arrangement will
keep Mrs. Jacobsen and me quite busy,
and we are no longer youthful; but it
will keep us pepped up, give us some-
thing to think about, and keep us in-
terested in life.”
Four years ago, Mr. Jacobsen and
his son, Robert, opened a second store
at Eleventh and Nicollet. The new
store, which does a large prescription
business because of its location near
several clinics, also has a large foun-
tain and luncheonette business and is
equipped with a separate kitchen. This
store is managed by Robert Jacobsen.
The question of whether the lunch-
eonette and the prescription depart-
ment might exist jointly to the detri-
ment of neither has been debated long
and hotly. To-day, more and more
strictly prescription stores are being
established—Minneapolis has’ three—
while other druggists are looking upon
this department with less favor, devot-
ing more and more energy to fountain
and merchandising. Perhaps some day
the breach will be very definite in the
ranks of pharmacy, as some have pre-
dicted. Perhaps by intelligent com-
bination the public and pharmacists
May 21, 1930
themselves will come to accept them
and to agree, as Mr. Jacobsen believes,
that a superior fountain service and
an efficient prescription department
may function in the same store, and
that the public’s confidence in either
or both may be retained by hard work
and careful planning and management.
——_+-+—_____
Items From the Cloverland of Michi-
gan.
Sault Ste. Marie, May 20—The Soo
being a good city, is being well adver-
tised throughout the State which ac-
counts for the new stores opening up
here and the large amount of money
spent by the merchants in rebuilding
and beautifying their places of busi-
ness, so that when all is finished Ash-
mun street will not look like Ashmun
street any more. The old timers com-
ing back will have something to re-
mind them of a progressive city. We
find a number of families are return-
ing from the larger cities and moving
back on the farms near Stalwart, which
is a move in the right direction, but
we have lots of good farms left which
are unoccupied and welcome many
more who have found the large city an
expensive place in which to live.
Fred R. Fleming, formerly super-
intendent of the War Memorial hos-
pital, left last year for Wisconsin to re-
side, but has decided to return and has
accepted a position with the Price
Drug Co., having charge of the pre-
scription department. Mr. Fleming
has many friends here who are pleased
to see him back again. He has had
years of experience in the drug busi-
ness and will be a valuable asset to the
Price Drug Co.
Five minutes of thought is
equal to an hour of hustle.
The Home bakery, on Ashmun
street, will change hands about June
1, when Mrs. Frank Young will sell
out to Mrs. Edward Harper and Mrs.
J. J. Sullivan. The new purchasers
often
TWO FAMOUS
BRANDS, KNOWN FOR
QUALITY WHEREVER
MEN BUY CIGARS
THESE LEADING
QUALITY CIGARS
ARE GOOD CIGARS
TO TIE TO
Distributed Throughout
Michigan by
Lee & Cady
+
3
;
i
4
|
: = len igi UNO NMEE it ir — sscenecemnniataemncsatsnnesieeeinswnsnsititiitl. Riayesiinn tla: scsi
ay 2
May 21, 1930 MICHIGAN TrADESMAN 27
expect to have the bakery remodeled miohairs, which have been obtainable WHOLESALE DRUG PRICE CURRENT
ea aaa before opening up for this season at $2.20 and $2.25 per yard
Pec ates in. 100 piece lots, will be scarce. Most : :
Jake Timmerbacker, the well-known P "i ; : : Prices quoted are nominal, based on market the day of issue.
meat dealer at Rudyard. has sold out ines will be of better quality to sell Acid Cotton Seed 1 35@150 Bellad (
to John H. Cottle, who has been a around $245 per yard in wholesale 5.0. cp soa “6% op ecg ee
Oa A i ei : ae 30ric owd. )_- @ 2 dl So Ae on A 4 ae a
es contractor for a number of years. quantities. Color preferences will fol- Boric (Xtal) 10 @ 20 WHigeron -_-_---_ 4 00@4 25 Benzoin Comp’d- @2 40
This is - 1. £ : “ ee ln oo Eucalyptus _.... 1 25@1 Paes @2 16
This’is Mr. Cottle’s first experience joy those of the present season. Carbolic -------- Se 6 oe ines = aes @2 16
in the meat business. Mr. Timmer- OR Lond Pag OS connie Benen 4 504 m oo Ue
: : § Rl : ; i rege au A ceca g Juniper serries_ 50@4 75 Sapsicum es @2 28
backer expects to keep on in the live /2¥pe is the most popular shade and ha a 12 Juniper Wood ~150@1 75 Catechu - @1 44
stock business, shipping cattle to the @Pproximately 70 per cent. of the mo- — Oxalie —--- 25 a extha’ | 1 55@1 65 Cinchona ______ @2 16
: = » . . > ar N ORG) % sAhic 4 >
markets. hair business is done on that color. anlar a pan Ne oc ; ant . an oo = oe
: i / = : i Tartaric =p ge ae ee a
At St. Ignace the D., S. S. & A. Topaze, jade green and apricot are tavender Garn i mgis Pais. Gs
Railway is remodeling its depot and ...+ in popularity ee es tC‘
: : 3 q 3 Saree ees ) 9 tuaiae 1) OQ
will have the Express Co. housed in ts ? A : Linscan Relea. Gi ei 16 Guat “Ammon. O32 04
ae = a Te . . asx 7 g zinseed, od, a € mualac, 4 mon. — 4
the same building. It has been locat- Fabric Handbag Orders Heavy Water, 18 a 06 @ is Linseed, bid. less 1 23@1 36 Iodine’ -_____- @1 2
ed next to the Northern Hotel for : é i Water, 14 deg... 5%@ 13 Linseed, raw,less 1 20@1 33 Iodine, Colorless_ @1 50
many years. Re-orders coming through for fab- Carbonate __.... 20. @ 25 oe artifil. 2. @ 35 ae Clo. -- @1 56
x : : i. n eae teen > Neatsfo 25@1 35 mao « d
Fred Tromblay, for many years a Tic types of women’s handbags are of Chloride (Gran.) 08 @ 18 Olive. pare 4 0005 00 Myrrh a 62 62
well known jeweler at Newberry, has such volume as to give strong con- i ive, Malaga, : Nus Vomica _._.. @1 80
sold his stock, located near the new ae : ea alsams yellow -~--___- 3 00@3 50 plum ------.--- @5 40
theater, to Herbert Van Auken, of fidence to the trade that these items Copaiba ________ 1 00@1 25 Olive, Malaga, Opium, Camp. _- @1 44
, sae a ales will have one of the best seasons in Fir (Canada) -. 275@3 00 — green --__--___ asega%, Cee. eer 6
Munising. Mr. Tromblay is undecided 1 i es Fir (Oregon) MEG Cane Swot Coots Oe UCU
as to what he is going to do. years Payor for ‘ae fabric types, Form ___ 3 25@3 50 Ceenecn. ware. @2 50
Our idea of a forehanded man is the which include plain and embroidered a a ee oem. com’! 1 00@1 20 Paints
fellow who stocks up with cigarettes mee ie base aie ee ee eee
oe ke Bate types, is based on the current favor Barts Beppermint __._ 5 50@5 70 Lead, red dry __ 13%@14%
gars Db e he goes to a night f t she : heee Sille a : ve Rose, pure __-_ 13 50@14 00 Lead, whi ry 13%@141
club or cotton, shantung and sheer silk Cassia (ordinary)- 25@ 30 Rosemary Flows 1 25@1 50 pi white dry 13% @14%4
* wo Hie ee Cassia (Saigon) __ 50@ 60 goog’: aS coe o zead, white oil 13%@144
The Savoy, oné of our finest cafes, dresses, for which bags to match or Sqass tras cw. 60c) @ 50 Seeneteoe, ae mio nx Ochre, yellow bbl. @ 2%
on Ashmun street, is installing a new harmonize are wanted. Sports shapes Soap Cut (powd.) fe me ana . ma eet, eee oe 6
ee vs i ae : ; i i 9F 2 rue 2 00@2 25 ve snet’n Am. 3%@ 7
_ ee soda fountain. The receive emphasis, with considerable oo eae - ssi arti’! 7@1 00 Red Venet'n Ene. 1@ 8
»00ths have been repaired with new ¢ : Spearmint 00@7 25 Putty ---_____ 5@ 8
: : use of prystal, which has been popular i : be pub te hits pe
glass tops on the tables. Sam and Jim - i? Cae 8 5 Fall LN ; il Berries a re io Bidbab rah mS Ie
Mourufas, the proprietors, are both my MONGey owey: or Fall, leat aya ae a ce a S a Tar. Noe : o 73 «64 i. P. Hen + 4) 00
hustlers and have every reason to feel types are expected to renew their juniper —_--. 10@ 20 Turpentine, bbl. __ @ 69 Rogers Prep. -_ 2 80@3 00
proud of their place of business. leadership. Prickly Ash .____ @ 75 wa less 67@ 80
TI e rT one oe intergreen,
1 W ienneke Soo Co. has opened Tee ae 6 00@6 25 Msceillaneous
a branch at Pickford, with John Wil- Prystal Retains Jewelry Lead. Extracts Wintergreen, sweet
son, mechanic, in charge. It has a new Buying of items for sports wear Miconice | 60@ 75 birch 8 O0@a og «= CO amalid __ 57@ 75
teeta : : pie a ae : ? Licorice, powd. __ 60@ 70 Wintergree ar 75@ 06@ 12
wrecker and will carry all ford parts . es ° green, art 75@100 a)
: : j S brides and bridesmaids’ gifts features Worm Seed 450@4 75 7 tm. powd. and
and give the best service all the year ee : ; Wormwood. o¢ @2 00 erouna | WG i
hereafter. Jt will also have a branch the current activity in novelty jewelry. : Flowers oo ue Bismuth, Subni-
te i ae ‘ : ; SA hea dice ete Arnica so o@. Ss a en 2 25@2 53
at Rudyard, as well as the main branch In high-grade merchandise Bry Sr oe ie Goa) aa 7 Ga wih | ~~
- the Soo, where It 1s doing more continues its leadership, particularly Chamomile Rom. @1 25 Potassium powdered 05@ 13
a double the business it did last jin choker types in pastel colors. In Peotone --—- 20 40 Cantharides, po. 1 Sant 66
year, : : sichromate ___. 15@ 25 Calome Ve soga ae
Q : Ei ae Sears 3 : at- Gums Seinen? ; oe alomel es Tae 89
It is true that man is more courage- popular price merchandise much = at te ae ae Some a 69@ 85 Capsicum, pow’'d 62a 75
> : ee relty 6 affects ACACIA, 1S5t —---—— ous ve TO : - B 544 7 ‘armi > an :
ous than woman, only he don’t have tention is given novelty pearl effects. Acacia) 2nd Ge i Colrate, era ie e aS ee
r : . : et Se oe 5 : : » 6Ye - 4 at ‘assid 3uds 284 az
half as much chance to show his back- Metal necklaces are quiet at the mo- pe > se a 35@ 40 Chlorate, powd. 16@ 23 Gloves oo 50a ps
: Taq: ___ ve : oe ees Aloes (Ci Pow.) 25@ 35 Iodide Tce ae) Chsoforne 49@ 56
i dicate that these items will be out- toes (cape Pow.) 2o@ 35 Todide : - 4 06@4 28 Choral Hydrate 1 20@1 5
Trade-Up on Mohair Upholstery. : : A i : Aloes (Soc. Pow.) 75@ 80 Permanganate 22%@ 35 Cocaine __ nN oe aeas he
\ : i standing for the Fall in both plain and = Asafoetida -_____ 50@ 60 Prussiate, yellow 35@ 45 Cocoa Butter ___ ~o a
/ definite trading-up tendency eeapecel cepaions. New Wide ace now oa ees oe} 00 Pru: iz red __ @ 70 Corks hel ie 96°16 -
, oe . ji : Te =< a or _ 87@ 95 Sulphate | 35@ | 40 oe ee
among n _ : ‘ : : ; : -
ie . Teka of oe UP- being shaped up for showing to Coast Gua.ac oe @ 60 Gace ” 10%
1olstery rics , ride . : yuaiac, POW Soa a 0 eras a. GG. 30
7 oe be evident when payers early in July. Ring ae @1 25 Scat Copperas, Powd. 4@ 10
the new Fall lines. are opened to the oe. Kino, powdered__ @1 20 ’ Corrosive Sublm 2 25@2 30
: : : : Myr 5 Alkane 3 gs Cream Tartar 35@ 45
od. - ee es ue Mie Myth @115 Alkanet oe = 30@ 35 d ar 30@ 45
t ade next month, according to those Refinement doesn’t mean weakness Myrrh, powdered @1 25 Blood, powdered. 40@ 45 Cuttle bone 40@ 50
in close touch with the market. Cheap in men any more than in metals. Opium, vowd. 21 00@21 50 Calamus - $)@ 85 Detwime =. 6a 45
Opium, gran. 21 00@21 50 Elecampane, pwd. 20@ 30 Dover's Powder 4 00@4 50
Shellac, Orange 50@ 65 Gentian, powd. 20@ 30 Emery, All Nos. 10@ 15
Shellac, White 55@ 70 Ginger, African, Kmery, Powdered @ 15
ble pena pow. @1 75 powdered 30@ 35 Epsom Salts, bbls. @03%
Tragacanth 2 00@2 35 Ginger, Jamaica. 60@ 65 Hpsom Salts, less 34%@ 11
Toe . a m , amaica— a 2 malts, SS 0% W 10
Purpentine ______ @ 30 Ginger, Jamaica, ? Ergot, powdered @+ 00
powdered __.. 45@ 60 Flake, White ___ 15@ 20
I ticid Goldenseal, pow. 6 00@6 50 Formaldehyde, Ib. 12@ 35
L o msecricides Ipecac, powd. 5 50@6 00 Gelatine 80@ 90
E ECTRIC FANS, JUICE EXTRACTORS, Arecnic OS@ 20 piroriee Je aoe | 40 Glassware, 55% '
Blue Vitriol, bbl. @ 08 4icorice, powd._. 20@ 30 Glassware, full case 60%
VACUUM JUGS VACUUM BOTTLES Blue Vittiol. less 09%00 17 Orris, powdered. 45@ 50 Glauber Salts, bbl. "@0e%
, : 30rdea. Mix Dry 12%@ 23 Poke. powdered__ 35@ 40 Glauber Salts less 04@ 10
P Ee Hellebore, White Rhubarb, powd. @100 Glue, Brown ____ 20@ 30
ICNIC SUPPLIES, FILMS, KODAKS, powdered ___ 15@ 25 a rand @ 50 aie. Brown Grd 16@ 22
: Insect Powder. 47%@ 60 #tSsaparilla, Hond. : Glue, White ____ 27%@ 35
COMPLETE LINE OF SODA FOUNTAIN SUPPLIES Pagarense Po igen sowie @110 Glue, white gtd. '33@ 35
’ Lime and Sulphur Sarsaparilla, Mexic. @ 60 Glycerine ______ 17%@ 40
FLASHLIGHTS. ELECTRIC LA webs spans 09@ 23 Sauills -_________ 5@ 40 Hops 75@ 95
; NTERNS, Paris Green ___. 264%@46% Squills, powdered 70@ 80 Iodine ___ § 45@7 (
eh : oe oe Ae 8 6 45@7 00
Pumeric, powd.. 20@ 25 lodeform ___ 8 00@8 30
BATHING CAPS, BATHING SHOES anne Valerian, powd... @100 Lead Acetate 20@ 30
es wane a @1 50
BATHING SUPPLIES Buehy @ 90 Mace powdered__ @1 60
’ Buchu, powdered @1 00 Seeds i an ,§ 00@8 00
WATER WINGS, INSECTICIDES, MINERAL WATERS Sage, % loose. @ 40 Anise @ 33 Nux'Vomica "fp
Sage, a oose __ D 4 “ i e -----~~----~. a oO esa a ca ---- @ 30
’ ’ ’ Seon mica 2 Be Anise, powdered 35@ 40 Nux Vomica, pow. 15@ 25
SPORT VISORS, | CARBONATED DRI we Bet ie 3@ 17 Pepper, black, pw. 57@ 70
i NKS, St Van me le = Coe 10@ 16 Pevner, White, p. 75@ 85
nee ee 20@ 25 Saray, Po. 30 25@ 30 Gene Burgundy_ 20@ 25
SPONGES CHAMOIS SKINS = -ArFdQIMOn 2... 2 50@2 75 Mas 12@ 15
; > PERFUMES, Go dee aa be ag apn
sorle or pow. .40 30@ 25 Quinine, 5 oz. cans @ 6
. . a » a ae N 0
TOILET GOODS OFFICE SUP — iis a ie 15@ 20 Rochelle Salts __ 28@ 35
’ UPPLIES. Al : : fennel —____ 35@ 50 Saccharine _____ 2 60@2 75
é enon ds) Bitter, be RG 2 9%@ 15 Salt Peter 11@_ 32
GG) 750@7 75 Flax, ground 9%4@ 15 Seidlitz Mixture @ 40
4 . : aR ae 72@ ‘ ‘ Z Mixtur 30@
See us about Store Fixtures. Also complete line of ROGER’S Almonds, Bitter, 00@3 25 poenusreek, pwd. 15@ 25 Soap, green wo faa a
1 i ; : 1 Se eoceas @3 25 Hemp ----______ 8@ 15 Soap, mott cast __ @ 25
Brushing Lacquer, House Paints, Varnishes. Complete display Almonds, Sweet, Lobel'a, powd. @1 30 & Ac
: ie 150@1 80 Mustard, yellow 17@ 25 “C2. white Castile,
in our sample room. Almonds, Sweet, Musard, black... 20@ 25 ., “2S@ ------------ @15 00
imitation ..._100@1 25 Poppy 15@ 30 ‘Sap, white Castile
Amber, crude -_ 1 00@1 25 Quince _____ 1 7@2 00~——. ess. _per bar @1 60
CWO Amber, rectified 150@175 Sabadilla ___ 45@ 60 Seda Ash = 8@ 10
ee at oe ‘ uae . are Uo tea as a Hicorbaunte 3%@ 10
Bergamont ---_ 6 50@7 Vorm, American 30@ 40 ‘20da. Sal ______ 02%@ 08
: ; Cajeoat ______. 2 00@2 25° Worm, Lavant — 6 50@7 00 Spirits Camphor @1 20
Hazeltine & Perkin D C Gussie 3 00@3 25 Sulphur, roll __ 4@ 11
Ss rug oO. Castor --——----_- 1 55@1 80 Sulphur, Subl. -. 4%@ 10
‘edar Leaf _____ 2 00@2 25 Ti Dy i 0
= f inctures amarinds ___ 20@ 25
: yj: : Citronella ______ 75@ Tar fc aay. oe
Grand Rapids Michigan Manistee a int Acuile G10 Twenee Ca oe S
ee 97 1/, Bey oo : cee , - 50@ 75
ea nee a ns @1 36 Vanilla Bx. pure 1 50@2 00
Croton _------- 5 50@5 7 Seve So ae @1 50 Zine uex. pure 2 25@2 50
Coen 5 oC @150 Zinc Sulphate _. 06@ 14
2B MICHIGAN TRADESMAN May 21, 1930
Cut, No. 0 22 10 75 CHEWING GUM Bering Apollos __..-_ 95 00
URRENT Cut Ne. 2202 215 Adams Black Jack --._ 65. Bering Paimitas __ 115 ww
: : Me Noot 2 145 Adams Bloodberry ---. 05 Bering Diplomatica 115 vv
These quotations are carefully corrected weekly, within six hours of mailing Pride of Michigan __175 Adams Dentyne ______ 65 Bering Delioses ___: 120 00
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues
ADVANCED DECLINED
Veal
Pork
AMMONIA Kaffe Hag, 12 1-lb. : Strawberries
Parsons, 64 oz. ______ 2 95 CANS 2a 6 15 No. pee ea 4 50
i All Bran, 16 oz. __.- 225 Ne: bo ee 3 00
All Bran, 10 oz. ~--_-- 270 Marcellus, No. 2 _____ 3 25
All Bran, % oz. __.__ 2 00 Pride of Mich. No. 2__ 3 75
MICA AXLE GREASE
48, 1 Ib. 4
30) | ee 6 25
10 lb. pails, per doz. 9 40
15 lb. pails, per doz. 12 60
25 lb. pails, per doz. 19 15
25 lb. pails, per doz. 19 15
APPLE BUTTER
Quaker, 24-21 oz., doz. 2 15
Quaker, 12-38 0z., doz. 2 40
BAKING POWDERS
Arctic, 7 oz. tumbler 1 35
Royal, 10c, doz. __-___ 95
Royal, 4 oz, doz. ____ 1 85
Royal, 6 oz., doz. _--- 2 50
Royal, 12 oz., doz. . 4 95
Royal, 5 Ib. __..___. 25 40
Calumet, 4 oz., doz. 95
Calumet, 8 oz., doz. 1 85
Calumet, 16 oz., doz. 3 25
Calumet, 5 Ib., doz. 12 10
Calumet, 10 Ib., doz. 18 60
Rumford, 10c, per doz. 95
Rumford, 8 oz., doz. 1 86
Rumford. 12 oz.. doz. 2 40
Rumford, 5 Ib.. doz. 12 50
BLEACHER CLEANSER
Lizzie, 16 oz., 12s -_-_ 2 15
BLUING
Am. Ball,36-10z.,cart. 1 00
Quaker, 1% oz.. Non-
freeze, dozen ------ 85
Boy Blue, 36s, per cs. 2 70
Perfumed Bluing
Lizette, 4 0z., 12s -. 80
Lizette, 4 oz., 24s -. 1 50
Lizette, 10 oz., 12s __ 1 30
Lizette, 10 oz., 24s .. 2 50
BEANS and PEAS
100 ib. bag
Brown Swedish Beans 9 00
Pinto Beans --_----- 9 25
Red Kdney Beans -- 9 75
White H’d P. Beans 7 75
Col. Lima Beans --__. 14 50
Black Eye Beans -_ 16 00
Split Peas, Yellow __ 8 00
Split Peas, Green ___. 9 00
Seotch Peas 6 25
BURNERS
Queen Ann, No. 1 and
2 oe. 1 36
White Flame, No. 1
and 2, gon. 2 26
BOTTLE CAPS
Obl Lacquor, 1 gross
pike, per gross _.... 16
BREAKFAST FOODS
Keliogg’s Srands.
Corn Flakes, No. 136 2 %5
Corn Flakes. No 124 2 85
pkg., per gross ---- 16
Pep. No. 224 ___._.-- 2 70
Pep, No. 202 __....__ 2 00
Krumbles. No. 424 2m
__Bran Flakes, No. 624 2 45
Bran Flakes, No. 602 1 5f
Rice Krispies. 6 oz. __ 2 70
Rice Krispies, 1 oz. -- 1 10
Post Brands.
Grape-Nuts, 24s -_-___
Grape-Nuts, 100s - __
Instant Postum, No. 8
Instant Postum, No. 10
Postum Cereal, No. 0
Post Toasties. 36s --
Post Toasties, 24s --
Post's Bran, 24s
Pills Bran, 12s -_---._
Roman Meal, 12-2 ?tb._
Cream Wheat, 18
Cream Barley, 18
Ralston Food,
Maple Flakes, 24
Rainbow Corn Fia., 3
silver Flake Oats, 18s
Silver Flake Oats, 12s
90 lb. Jute Bulk Oats, .
RM WN WWWr Dent Het ce
wo
ou
bag
Ralston New Oata, 24
2 70
Ralston New Oata, 12 2 70
Shred. Wheat Bis., 36s 3 85
Shred. Wheat Bis., 72s 1 55
Triscuit, 248 _.....-... 170
Wheatena, 188 ----- -— 3 70
BROOMS
Jewell, doz. ~--------- 6 25
Standard Parlor, 23 Ib. 8 26
Fancy Parlor, 23 Ib.-- 9 25
fx. Fancy Parlor 25 lb. 9 75
Ex. Fcy. Parlor 26 lb. . 00
oy 15
Whisk, No. 3 __._______ 2 75
BRUSHES
Scrub
Solid Back, 8 in. ---- 1 50
Solid Back, 1 in. ---- 1 75
Pointed Ends -------- 1 25
Stove i.
saeker: oe
No 6) 22 — 2 00
Peeress 2 60
Shoe se
eo. 4...
No. 2-0 3 00
BUTTER COLOR :
Dandelion ------------ 2 85
CANDLES
Electric Light, 40 lbs. 12.1
Plumber, 40 Ibs. ----- 12.8
Paraffine, 68 ~.------- 14%
Parafiine, izs —..__._ 14%
Wicking oo 40
Tudor, 6s. per box -- 30
CANNED FRUITS
Hart Brand
Apples
No. (0 5 75
Blackberries
No. 2 3 75
Pride of Michigan ---- 3 25
: Cherries
Mich. red, No. 10 ~___12 50
Bed: No, 10 2 13 00
Red, No. 2 4 25
Pride of Mich. No. 2_- 3 65
Marcellus Red --_---- 3 25
Special Pie ~..-_._-___ 2 70
Whole White ~___----- 3 10
Gooseberries
No. 12 2 00
Pears
a9 o2; plage 2 5 65
Pride of Mich. No. 2% 4 20
Plums
Grand Duke, No. 2%__ 3 25
Yellow Eggs No. 2%_. 3 25
Black Raspberries
No. 2 3
Pride of Mich. No. 2__ 3 25
Pride of Mich. No. 1__ 2 35
Red Raspberries
2
No. 25
Ne.8 3.76
Marcellus, No. 2 _____ 3 75
75
Pride of Mich. No. 2__ 4 26
CANNED FISH
Clam Ch’'der, 10% oz.
Clam Chowder, No. 2_
Clams, Steamed. No. 1
Clams, Minced, No. %
Finnan Haddie, 10 oz.
Clam Bouillon, 7 oz._
Chicken Haddie, No. 1
Fish Flakes, small __
Cod Fish Cake, 10 oz.
Cove Oysers, 5 oz. __
Lobster, No. %, Star
Shrimp, 1, wet --___
Sard’s, 4 Oil, Key __
Sard’s, %4 Oil, Key __ 5 00
Sardines, % Vil, k’less 4 75
Salmon, Red Alaska__ 3 35
Salmon, Med. Alaska 3 60
Salmon, Pink, Alaska 1 95
Sardines, Im. \%, ea. 10@22
Sardines, Im., %%, ea. 25
Sardines, Cal. __ 1 35@2 25
Tuna, %, Curtis, doz. 3 60
Tuna, %s, Curtis, doz. 2 20
Tuna, % Blue Fin __ 2 25
Tuna. 1s, Curtis. doz. 7 00
QW dom BO bo 68 tO OO DO
_
oO
CANNED MEAT
Bacon, Med. Beechnut
Bacon, Lge. Beechnut
Beef, No 1, Corned —_
Beef No. 1, Roast __
Beef, 2 oz., Qua., sli.
Beef, 3% oz. Qua. sili.
Beef, 5 oz., Am. Sliced
Beef, No. 1, B’nut, sli.
Beefsteak & Onions, s
Chili Con Car., 1g -__
Deviled Ham, \%s ____
Deviled Ham, %s -__-_
Hamburg Steak &
Onions, No. 1 _.____
Potted Beef, 4 oz. ____
Potted Meat, 4% Libby 62
Potted Meat, % Libby 90
Potted Meat, % Qua. 85
Potted Ham, Gen. % 1 45
Vienna Saus., No. % 1 45
Vienna Sausage, Qua. 95
Veal Loaf, Medium __ 2 25
Do et Com DO DO Con mh
tw
on
oo
~
o
Baked Beans
Campbells -_--_.-.... 05
Quaker, 18 oz. - -... 96
Fremont, No. 2 ~--. 1 25
srniaer, NO, 4 1 10
snider, No. 2 1 25
Van Camp. small _... 90
Van Camp, med. __-- 1 15
CANNED VEGETABLES
Hart Brand
Baked Beans
Medium, Plain or Sau. 90
No. 10, Sauce —~_______ 6 50
Lima Beans
Little Dot, No. 2 __. 3
Little Quaker, No. 10_14 00
Little Quaker, No. 1_. : 95
Bapy, No, 2 2 80
Baby, No. tooo 2 1 95
Pride of Mich. No. 1_. 1 65
Marcellus, No. 10 --__ 8 75
Red Kidney Beans
NO.) 40 es 6 5
No.
No.
No.
String Beans
Little Dot, No. 2 _._. 3 45
Little Dot, No. 1 ___. 2 50
Little Quaker, No. 1__ 2 00
Little Quaker, No. 2__ 3 00
Choice Whole, No. 10.13 25
Choice Whole No. 2_. 2 60
Choice Whole, No. 1.. 1 80
Cut, No, 18) 10 75
Out. oNo, 2 20 aS
Cut: Ne. joo 1 60
Pride of Mich. No. 2__ 1 75
Marcellus, No. 2 ___. 1 60
Marcellus, No. 10 __- 8 50
Wax Beans
Little Dot, No. 2 -_.. 2 80
Little Dot, No. 1 -.-. 2 10
Little Quaker, No. 2__ 2 70
Little Quaker, No. 1__ 1 95
Choice Whole, No 10_13 25
Choice Whole, No. 2_. 2 60
Choice Whole, No. 1.. 1 75
Marcellus Cut, No. 10_ 8 50
Beets
Small, No. 2% —___-. 3 00
Etxra Small, No. 2 __ 3 00
Fancy Small No. 2 __ 2 50
Pride of Michigan —. 2 25
Marcellus Cut, No. 10_ 6 75
Marcel. Whole, No. 2% 1 85
Carrots
Diced, No. 2 2 1 40
Diced, No. 10. _...___- 7 00
Corn
Golden Ban., No. 3_. 3 60
Golden Ban., No. 2_. 2 60
Golden Ban., No. 10-10 75
Little Dot, No. 2 --.. 1 80
1
Little Quaker, No. 2. 1
Little Quaker, No. 1.1
Country, Gen., No. 1. 1
Country Gen. No. 2.. 1
Pride of Mich., No. 5. 5
Pride of Mich., No. 2_ 1 70
Pride of Mich., No. 1.1
Marcellus, No. 4
Marcellus, No. 1
Marcellus, No. es 1
Fancy Crosby, No. 2_. :
Fancy Crosby, No. 1__ 1 45
Peas
Little Dot, No. 2 -__. 2 75
Little Dot, No. 1 -__. 1 90
Little Quaker, No. 10_12 50
Little
Little Quaker, No. 1__ 1 75
Sifted E. June, No. 10-10 35
Sifted EB. June, No. 5. 5 75
Sifted E. June No. 2_. 2 00
Sifted E. June, No. 1__ 1 40
Belle of Hart, No. 2__ 2 00
Pride of Mich., No. 10_ 9 10
Pride of Mich., No. 2__ 1 75
Gilman E. June, No. 2 1
Marcel., E. June, No. 2 1
Marcel., E. June, No. 5 4
Marcel., E. Ju., No. 10 7 50
Templar E. Ju., No. 2.1
Templar E. Ju., No. 10 7
Pumpkin
Wo, 10 oe 5 50
NO: 24 28 1 80
NG. 2 ee 1 45
Marcellus, No.-10 ____ 4 50
Marcellus, No. 2% ___ 1 40
Marcellus No. 2 _____ 115
Sauerkraut
No: 10 2: 5 00
NO. 246 2 1 60
Ne. 2 1 25
Spinach
No: 24 200 2 50
OS 2 Boe es 1 90
Squash
Boston, No. 3 _______ 1 80
Succotash
bt
a
a
Golden Bantum, No. 2
Little Dot, No. 2 _.__ 2 55
Little Quaker ________ 2 40
Pride of Michigan ___. 2 15
Tomatoes
No. 40) 2 50
No. 236 2 2 35
No. 2 1 65
Pride of Mich., No. 2% 2 25
Pride of Mich., No. 2__ 1 50
CATSUP,
Beech-Nut, small 1
Lily of Valley, 14 oz.__ 2 25
Lily of Valley, % pint 1 66
1
Sniders, 8 oz. -_______ 50
Sniders, 16 oz. _____ 2 35
Quaker, 10 oz. ______ 1 $5
Quaker, 14 oz. _______ 1
Quaker, Galon Glass 12 50
Quaker, Gallon Tin __ 8 50
CHILI SAUCE
Snider, 16 oz. ________ 15
Snider, $ oz. 2 20
Lilly Valley, 8 oz. __ 2 25
Lilly Valley, 14 oz. __ 3 25
OYSTER COCKTAIL
Sniders, 16 oz. ______ 3 15
Sniders, 8 oz. ______ 2 20
CHEESE
Roquefort —__________
Pimento, small tins 1 65
Wisconsin Daisy
Wisconsin Flat ______ 23
New York June ______ 35
San Bago 200 40
SUC 23
Michigan Flats ______ 22
Michigan Daisies ____ 22
Wisconsin Long Horn 23
Imported Leyden ____ 28
1 lb. Limburger ______ 30
Imported Swiss ____ _ 58
Kraft Pimento Loaf__ 31
Kraft American Loaf 29
Kraft Brick Loaf ____ 29
Kraft Swiss Loak ___ 36
Kraft Old Eng. Loaf 46
Kraft, Pimento, % Ib. 2 35
Kraft American, % lb. 2 35
Kraft Brick, % Ih. __ 2 35
Kraft Limburger,% Ib. 2 35
Kraft Swiss, % Ib. __ 2 50
Adams Calif. Fruit -. 65
Adams Sen Sen
Beeman’s Pepsin ---__-- bo
Beechnut Wintergreen.
Beechnut Peppermint _
Beechnut Spearmint —.
Doublemint
Peppermint, Wrigleys -_ 65
Spearmint, Wrigleys —_ 6)
Juicy Frait ooo 65
Krigieys P-K oo 65
ZenG) oo 65
Teaherry 22022 65
COCOA
if
Reh
eae XG |
HAARLE
i
Droste’s Dutch, 1 Ib.__ 8 50
Droste’s Dutch, % Ib. 4 50
Droste’s Dutch, % Ib. 2 35
Droste’s Dutch, 5 lb. 60
Chacolate Apples -___ 4 50
Pastelles, No. 1 __.. 12 60
Pastelles, 4% Ib. -_____ 6 60
Pains De Cafe __.__._ 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles ___.__ 2 15
1 lb. Rose Tin Bon
Bong 22 oo oe ae
7 oz. Rose Tin Bon
PIQUA
13 oz. Creme De —
18 Ou
GU6 220 0
12 oz. Rosaces ___.___ 10 80
% lb. Rosaces -___-___ 7 80
% |b. Pastelles ______ 3 40
Langres De Chats _. 4 80
CHOCOLATE
Baker, Caracas, %s ._-. 37
Baker, Caracas, 4s ____ 35
SLOTHES LINE
Hemp, 50 ft. ___ 2 0U@2 25
Twisted Cotton,
50 fe 50@4 00
Braided, 50 ft. _____ 2 25
Sash Cord ______ 2 85@3 00
COFFEE ROASTED
Blodgett-Beckley Co.
Old Master 0 40
Lee & Cady
1 Ib. Package
Melrose 820 ek 40
Liperty 18
Qtiaker 22. 33
NWedrow 2.00 82
Morton House ________ 40
Reno ee 31
Royal Club 2 27
Dmperiak es 41
Magesvie:. eu ae 35
Boston Breakfast Blend 29
McLaughlin’s Kept-Fresh
Coffee Extracts
M. Y., per 100 ______
Frank's 50 pkgs. __ 4 25
Hummel'’s 50 1 Ib. 10%
CONDENSED MILK
7
Leader, 4 doz. ______ 00
Eagle, 4 doz. ________ 9 00
MILK COMPOUND
Hebe, Tall, 4 doz. ___ 4 50
Hebe. Baby, 8 doz. __ 4 40
Carolene. Tall, 4 doz. 3 380
Carolene, Raby ______ 3 50
EVAPORATED MILK
Quaker, Tall. 4 doz. __ 3 90
Quaker, Baby. 2 doz. 3 80
Quaker, Gallon, % doz. 3 80
Carnation. Tall. 4 doz. 4 35
Carnation, Baby. 8 dz. 4 25
Oatman’s Dundee, Tall 4 35
Oatman’s D'dee, Baby 4 25
Every Day. Tall ____ 4 95
Every Day, Baby ____ 4 25
ret, Wa 26 4 35
Pet. Baby. 8 oz. ____ 4 25
Rorden’s Tal] ________ 4 35
Borden’s Baby ______ 4°25
CIGARS
Airedale 35 0n
Havana Sweets ____ 35 00
Hemeter Champion__ 37 50
Canadian Club ______ a5 0
Rohert Emmett ____ 75 00
Tom Moore Monarch 75 00
Wehster Cadillac ____ 75 an
Wehster Astor Foil__ 75 00
Wehster Knickhocker 95 an
Webster Albany Foil 95 00
Bering Favorita .__. 135 vv
bering Albas ____ _ lav uv
CONFECTIONERY
Stick Candy Pails
Pure Sugar Sticks-600ce 4 00
Big Stick, 20 lb. case 1
Horehound Stick, 5c __ 18
Mixed Candy
Kindergarten __________ 7
Reser (2 3
French Creams ________ 15
Paris Creams __________ 16
Grocera: 200 i
Fancy Mixture ____.___ 17
Fancy Chocolates
5 lb. boxes
Bittersweets, Ass'ted 1 75
Milk Chocolate A A 1 75
N.bble Sticks _______ 1 75
Chocolate Nut Rolls _ 1 #3
Magnolia Choc ______ 1 45
Bon Ton Choc. ______ 1 uu
: Gum Drops Pails
Anise 2s lo
Champion Gums ______ 1s
Challenge Gums ______ 1
Jelly Strings ..______ 18
Lozenges Paus
A. A. Pep. Lozenges __ 15
A. A. Pink Lozenges __ 1;
A. A. Choc. Lozenges__ 15
Motto Hearts ________ 19
Malted Milk Lozenges __ 21
Hard Goods Pails
Lemon Drops _____..___
O, F. Horehound dps.__ io
Anise Squares ________ 1s
Peanut Squares _______ 17
Cough Drops Bxs
Putnams 1 $5
Smnith Bros: |. 1 An
Luden’s fo 1 58
Package Goods
Creamery Marshmallows
4 oz. pkg., 12s, cart. 85
4 oz. pkg., 48s, case 3 40
Specialties
Pineapple Fudge 18
Italian Bon Bons ______ 17
Banquet Cream Mints_ 23
Silver King M.Mallows 1 15
Handy Packages, 12-10c xv
COUPON BOOKS
50 Kconomic Grade 3 50
100 Economic grade 4 50
500 Economic grade 20 vv
1000 Economic Rrade 37 50
Where 1,000 books are
ordered at a time. special-
ly printed front cover is
furnished withovt charge
CREAM OF TARTAR
6 lb. boxes 2.0 eae 438
ORIED FRUITS
: Applies
N. Y. Fey., av Ib, box like
N. Y. Fey., 14 oz. pkg. 16
Apricots
Evaporated, Choice ____ 19
Evaporateu, Fancy ___. zo
Kvaporated, Slabs _____ 13
Citron
0 1. box 40
Currants
Packages, 14 oz. Se
Greek, Bulk, Ib. ______ 18
Dates
Dromedary, 3ts ______ 6 75
Peaches
Evap. Choice __________ 19
Haney ee ee 22
Peel
Lemon, American _____ 30
Orange, American _____ 36
Raisins
Seeded, bulk ________ 0s
Thompson's s'dless blk 07%
Thomonon’s seedless,
5 oz.
California Prunes
60@70, 25 Ib. boxes__@12
50@60, 25 Ib.
40@50, 25 Ib.
30@40, 25 Ib.
20@30, 25 Ib,
18@24, 25 lb.
boxes__@12%4
boxes__@13%
boxes__@14
boxes__@20
boxes__@29
Hominy
Pearl, 100 Ib. sacks __ 3 56
Macaroni
Mueller’s Brands
9 0z. package, per doz. 1 30
9 0z. package, per case 2 60
, — Goods
“bow, Doe 7@8%
Egg Noodle. 10 Ibs. __ 14
Pearl Barley
Chester: 20 tg 3 75
00 7 00
Barley Grits _---._-.-5 00
May 21, 1930
MICHIGAN
TRADESMAN
Sage
Mast India ooo 10
Taploca
Pearl. 100 lb. sacks __ 09
Minute, 8 oz., 3 doz. 4 05
Dromedary Instant _. 3 50
Jiffy Punch
3 doz. Carton ..__---- 26
Assorted flavors.
FLOUR
Vv. C. Milling Co. Brands
Lily White: 2------ 8 30
Harvest Queen -_-_-. - tT 50
Yes Ma’am Graham,
BOG. co 20
Lee & Cady Brands
American Eagle ______ 7 40
Home Baker ______-_- 6 35
Kitchen Gold ________ 7 00
FRUIT ao
Ma
F. O. B. Grand Rae
Half pint .-...- 0 7 50
One pint oo 17
One ‘quart 22200 9 16
Half gallon _.________ 12 15
Ideal Glass Top
Half pint 9 vt
One: pint 22 Be 50
One ouvert. oo
Half gallon ... 6 40
GELATINE
Jell-O, 3 doz. ~.._____ 2 85
Minute, 3 doz. ______ 4 05
Plymouth, White ____ 1 Be
Quaker, 3 doz. 22
JELLY AND PRESERVES
Pure, 30 Ib. pails -___ 3 30
Imitation, 30 Ib. pails 1 85
Pure, 6 oz., Asst., doz. 90
Pure Pres., 16 oz., dz. 2 40
JELLY GLASSES
8 oz.. per doz.
OLEOMARGARINE
Van Westenbrugge Brands
Carload Distributor
Nucoas, 2.1b,
Nucoa, 2 and 5 lb. --_ 30%
Wilson & Co.’s Brands
Oleo
oo ee 24
eee 18
Spectal RoW) oo 19
MATCHES
Diamond, 144 box -—-- 4.40
Searchlight, 144 box __ 4.40
unio Ked Label, 144 bx 4 20
Ohio Blue Tip, 144 box 5 vu
Ohio Blue Tip. 720-lc 4
*Reliable, 144 -__----- 3 15
*Federal, 144 3
Safety Matches
Quaker, » xro. case__. 4 25
NUTS—Whole
Almoras, ‘larragona_. 25
Brazil, New —.---__- 17
Fancy Mixed -------- 24
Filberts, Sicily ------ 22
reanuts, Vir. Roasted 11
Peanuts, Jumbo, std. 13
Fecans, $, star —-____ zo
FMecans, Jumbo —-L---- 2#V
Fecans, Mammoth -- 50
Walnuts, Cal. —--- 29
Bickery -.. vi
Salted Peanuts
Pancy, Ov. 1 ___....___ is
Shelled
Almonds Salted -------- 95
reanuts, Spanish :
1Z5 Ib. bags. ~-------- 12
itera ....._...___._._ 32
Pecans Salted -------- 82
Walnuts Burdo ------- 67
MINCE MEAT
None Such, 4 doz. --- 6 47
Quaker, 3 doz. case -. 3 ou
Libby. Kegs, wet, Ib. 22
OLIVES
4 oz. Jar, Plain, doz.
10 oz. Jar, Plain, doz.
14 oz. Jar, Plain, doz.
Pint Jars, Plain, doz.
Quart Jars, Plain, doz.
1 Gal. Glass Jugs, Pla.
5 Gal. Kegs, each ----
3% oz. Jar, Stuff., doz.
6 oz. Jar, Stuffed, doz.
9% OZ. Jar, Stuff., doz.
bo
1 Oo
o
1 Gal. Jugs, Stuff., dz. 70
PARIS GREEN
TE 34
fe 2.2 32
28 and bs ~-.----------- 30
PEANUT BUTTER
, GUARANTEED Pun Sa
mae 5
Bel Car-Mo Brand
241 tb. Ding, ee 4 70
8 oz., 2 doz. in case __ 2 90
46 ID pals 22.0
25 Ib: pails. 3
PETROLEUM PRODUCTS
From Tank Wagon
Red -.Crown Gasoline —. 19.7
Red Crown Ethyl ---. 22.7
Solite Gasoline .______ 22.7
in fron Barrels
Perfection Kerosine __ 14.6
Gas Machine Gasoline 38.1
V. M. & P. Naphtha__ 18.8
1SO-VIS MOTOR OILS
In fron Barrels
Bight 92 17.1
Medium (oo Wd
ary 77.1
Bx, Heavy 220 Tl
Special Heavy
Extra heavy .._..___
Polarine “FR” _...____
Tranmission Oil __-__
Finol, 4 oz. cans, doz. 1 50
Finol, 8 oz. cans, doz. 2 30
Parowax, 100 Ib. --.. 8.3
Parowax, 40, 1 Ib. —. 8.55
Parowax, 20, 1 lb. _. 8.8
ANMRAAATH
TT OVA TN
eworeror ss
S
eccree
Ota
PS SS leas
Semdac, 12 pt. cans 3 00
Semdac, 12 qt. cans 5 00
PICKLES
Medium Sour
5 gallon, 400 count __ 4 75
Sweet Small
16 Gallon, 2250 _---__ 27 60
5 Gallon, 7680 ___.____ 9 75
Dil) Pickles
oe 40 to Tin, doz._ = 25
O: 206 Ting oo 2 26
= oz. Glass Picked__ 2 80
$Z oz. Glass Thrown Zz 4U
Dil! Pickles Bulk
00
§ Gal. 200 ...._._ 5
16 Gal. 650... 11 25
45 Gal., 1300 UU. 30 00
PIPES
Cob, 3 doz. in bx. 1 00@1 20
PLAYING CARDS
Battle Axe, per doz. 2 65
Torpedo, per doz. 25
Tubs, 60 Count, fy. fat 5 50
POTASH
Babbitt’s, 2 doz.
cee ae 1
FRESH MEATS
Beef
Top Steers & Heif. __-_ 21
Good Strs & H’f 15%@19
Med. Steers & Heif. __ 16
Com. Steers & Heif. -. 15
Veal
TOD 18
Good oh ee 14
Mean —.__... it
Lamb
Sorine Lamb 22333 21
Goce .... :
Moadiam 2.20 2
Poon ee a
Mutton
008 |... Boas
mean 12
Foor 2. 10
Pork
Eoin medi oec.2 0 22
ates oo a1
Shoulders: oboe se 17
Sparerips 2. = 15
Neck bones
Trimmings
PROVISIONS
Barreled Pork
Clear Back -. 25 00@28 00
Short Cut Clear26 00@29 00
Dry Salt Meats
DS Bellies ._ 18-20@18-17
Lard
Pure in tierces ~.____ 11%
60 lb. tubs _-._-advance %
50 lb. tubs ~_._advance
20 lb. pails _._.advance %
10 Ib. pails _...advance %
5 Ib. pails _._.advance 1
3 lb. pails __._-advance 1
Compound tierces ____ 11%
Compound, tubs -____ 12
Tongue, Jellied ________ 35
Headcheese
Smoked Meats
Hams, Cer. 14-16 lb. @25
Hams, Cert., Skinned
56-28 ip @25
Ham. dried beef
Knuckleg @42
California Hams __ @17%
Picnic Boiled
Hams
eee 20 @25
Boiled Hams _______ @39
Minced Hams ______ @20
Bacon 4/6 Cert. 24 @30
Beef
Boneless, rump 28 00@36 00
Rump. new __ 29 00@35 00
RICE
Fancy Blue Rose ____ 5.65
Fancy Head ____ 07
RUSKS
Dutch Tea Rusk Co.
Brand.
36 rolls, per case ____ 4 26
18 rolls, per case __._ 2 26
12 rolls, per case ____ 1 50
12 cartons, per case __ 1 70
18 cartons, per case __ 2 55
36 cartons, per case __ 5 00
SALERATUS
Arm and Hammer _. 3 75
SAL SODA
Granulated, 60 Ibs. cs. 1 35
Granulated, 18-2% Ib.
packages ... = 1 00
COD FISH
Middieés 2 20
7 % Ib. Pure __ 19%
Segoe ee 1 40
Wood boxes, Pure __ 30
Whole God. 11%
HERRING
Holland Herring
Mixed, Kegs _______ 90
Mixed, half bbis. ____ 9 76
Mixed, bbls. ________ 17 50
Milkers, Kegs ______ 1 00
Milkers, half bbls. __ 9 75
Milkers, bbls. ______ 18 50
K K K K Norway __ 19 50
8 Ib. pails 1 40
Cut Lunch 1 50
Boned, 10 Ib. boxes __ 1g
Lake Herring
% Bbl., 100 Ibs. ____ 6 50
Mackeral
Tubs, 60 Count, fy. fat 6 00
Pails, 10 Ib. Fancy fat 1 50
White Fish
Med. Fancy, 100 Ib. 13 00
SHOE BLACKENING
2 in 1, Paste, doz. ___ 1
B. Z. Combination, dz. 1 35
Dri-Foot, doz.
Bixbys, Dozz.
Shinola, doz.
STOVE POLISH
Blackne, per doz. —__
Black Silk Liquid, dz.
Black Silk Paste, doz.
Enameline Paste. doz.
Enameline Liquid, dz.
E. Z. Liquid, per doz.
Radium, per doz. _ __
Rising Sun, per doz.
654 Stove Enamel, dz.
Vulcanol, No. 5, doz.
Vulcanol,
Stovoil, per doz.
Colonial,
Colonial, 1
Colonial, oo 24-2 1
Med. No. 1 Bhis. __.. 2
Med. No. 1, 1op, tb. bk.
Farmer Spec., 70 Ib.
Packers Meat, 50 Ib.
Crushed Rock for ice
cream, 100 lb., each
Butter Salt, 280 Ib. bbl.4 2
b.
Block. 50 Ib.
Baker Salt, 280 lb. bbl.
24, 10 lb., per bale ____
50. 3 Ib.,. per bale ____
28 bl. bags. Table ____
oe ce Smoked,
SL SSE es EEN 4
Free Run'g, 32 26 oz.
Five case lots ---_--
Todized, 32, 26 oz. __
Hive case lots ______
BORAX
Twenty Mule Team
24, 1 Ib. packages __ 3
48, 10 oz. packages __ 4 3!
96, % oz. packages __ 4
SOAP
Am. Family, 100 box 6
Crystal White, 100 __ 3 S&S
Big Jack, 60s ....____ 4
Fels Naptha, 100 box 5
Flake White, 10 box 3
Grdma White Na. 1Us 3
Jap Rose, 100 box ___. 7
Wairy, 100 box _...___ 4
Palm Olive,
Lava, 100 box ____-___
Octagon, 120
Pummo, 100 box ____ 4 85
Sweetheart, 100 box __ 5
Grandpa Tar, 50 sm. 2
Grandpa Tar,
Trilby Soap, 100,
Williams Mug, per doz.
CLEANSERS
UW} SLEANS- SCOURS I
& SCRUBS: POLISHES Ba
————
80 can cases, $4.80 per case
WASHING POWDERS
Bon Ami Pd., 18s, box 1 90
Bon Ami Cake, 188 --1 62%
DO et et
30 2 oo
No. 10, doz. 1 3:
oe 3 Ou
rhs.
bobo bop
144 box 10 | 50
50 lige. 3 3
10c 7 25
Williams Barber Bar, 9s 5
Brillo
Climaline, 4 doz.
Grandma, 100, 5c --_.
Grandma, 24 Large ..
Gold Dust, 100s ____.
Gold Dust,
Golden Rod, 24
La France Laun., 4 dz.
Old Dutch Clean, 4 dz.
Octagon, 96s
Hines, “< ............
Rinso, 24s
Rub No More, 100, 10
OF, 22
Rub No More, 20 Le.
a Cleanser, 48,
20
Sani Piaali, I doz. ..
Sapolio, 3 ‘doz.
Soapine, 100, 12 oz. —
Snowboy, 100, 10 oz.
Snowboy, 12 Large __
Speedee, 3 doz.
Sunbrite, 50s
Wyandote, 43 ....__...
Wyandot Deterg’s, 24s
SPICES
Whole Spices
Allspice, Jamaica —___
Cloves, Zanzibar ____
Cassia, Canton ... = «
Cassia, 5c pkg., doz.
Ginger, African ___._
Ginger, Cochin —._.
Mace, Penang --_-_-..
Mixed, Ne. }
Mixed, 5c pkgs., doz.
Nutmegs, 70@90 _____
Nutmegs, 105-110 __
Pepper, Black
Pure Ground In Bulk
Allspice, Jamaica ____
Cloves, Zanzibar —___
Cassia. Canton
Ginger, Corkin
Mustard
Mace, Penang _______
Pepper, Black =
Nutmess
Pepper. White _____
Pepper. Cayenne ____
Paprika. Spanish ____
Seasoning
Chili Powder, 1l5c
Celery Salt, 3 oz.
Sage 2 om .
Onion Salt
Garvie: 22)
Ponelty, 3% oz.
Kitchen Bouquet ___
Laurel Leaves
Marjoram,. 1 oz.
Savory, 1 oz.
Whyme, § gz.
Tumeric, 2% oz.
STARCH
Corn
Kingsford, 40 Ibs. __
Powdered, bags ____ 4
Argo, 48, 1 lb. pkgs. :
Cream, 48-1
Quaker, 402) oe
Gloss
Argo, 48, 1 lb. pkgs.
Argo, 12, 3 lb. pkgs.
Argo, 8 5 lb pkgs. ..
Silver Gloss, .8, ls —.
Elastic, 64 pkgs.
Tiger, 4-1
Tiger. 50 Ibs.
SYRUP
Corn
Blue Karo, No. 1% __
Blue Karo, No. 5, 1 dz.
Blue Karo, No. 10 -_
Red Karo, No. 1% __
Red Karo, No. 5, 1 dz.
Red Karo, No. 10 __
Imit. Maple Flavor
Orange, No. 1%, 2 dz. 3
1 doz. 4
Orange, No. 6,
Maple and Cane
Kanuck, per gal.
Kanuck, 5 gal.
Maple
Michigan, per gal.
Welchs, per gal. -_--
COOKING O!L
Mazola
Pints 2 dom .
Quarts, 1 doz.
so
Half Gallons, 1 doz. — 11
Hons, Ue i 30
Gallons, % doz.
12 Large ;
ANA ww
. ;
Noe
a-t
OD et et
uit
AoA
em im OO COW DS
orn
2£esezes
can _. 6
TABLE SAUCES
Lea & Perrin, large... 6 00
Lea & Perrin, small__ 3 35
1
rie... 60
Royal Mint 8 ag
Tobasee: 2 04... @ ae
Sho You, 9 oz., doz... 2 25
Aa me 47
At sma oo US
Caper, 2 0m J... eS ae
TEA
Blodgett-Beckley Co.
Royal Garden, % Ib... 75
Royal Garden, 4% Ih. —. T7
Japan
Medi _.._...... ~~ 29@35
Chotee -- 37@52
Baneg 2200 52@61
No. 1 Nibbs _.... GG
| i phe. Sifthe 14
Gunpowder
Choice ee ae
Paney .......... 47
Ceylon
Pekoe, medium ........ 6&7
English Breakfast
Congou, medium —_..... 28
Congou, Choice _... 35@36
Congou, Fancy __.. 42@43
Oolong
Medium . 39
Ghelee 2s 45
Raney 5u
TWINE
Coton, 3 ply cone ___._ 40
Cotton, 3 ply Balls .... 42
Wook G6 aly oo — 3e
VINEGAR
Cider, 40 Grain _ 23
White Wine, 80 grain__ 26
White Wine, 40 grain__ 19
WICKING
No. @ per gross 80
No. 1, per gross _____ 1 3
No. 2, per gross _____ 1 ov
No. 3. per gross _____ 2 30
Peerless Rolls, per doz. 90
Rochester, No. 2, doz. 50
Rochester, No. 3, doz. 2 00
Rayo, per dow —__ %
WOODENWARE
Baskets
Bushels, narrow band,
wire handles .___ 1 75
Bushels, narrow band,
wood handles ______ 1 80
Market, drop handle__ 90
Market, single handle_ Yd
Market, extra _____ 1 60
Sunt, area 8 50
Spl nt, medium a. 4 50
Splint, smal 6 50
Churns
Barrel, 5 gal., each __ 2 40
Barrel, 10 gal., each-_ 2 55
3 to 6 gal., per gal. __ 16
Palls
10 qt. Galvanized ____ 2 60
12 qt. Galvanized 2 85
14 qt. Galvanized ____ 3 10
12 qt. Flaring Gal. Jr. 5 00
10 qt. Tin. Dairy 4 00
Tra
Mouse, Weed a holes. 60
Mouse. wood, 6 holes_ 70
Mouse, tin, 5 holes __ 65
Hat, wood 1 00
Hat, spring 1 00
Mouse, spring _______ 30
Tubs
Large Galvanized ____ 8 75
Medium Galvanized __ 7 75
Small Galvanized ___ 6 75
Washboards
Banner, Globe 5 50
Brass, single 6 25
Glass. singla 6 00
Double Peerless ______ 8 50
Single Peerless ______ 7 50
Northern Queen ______ 5 50
Universal 7 25
Wood Bowls
iS in, Butter 00
15 In, Hutter 2 9 00
17 in. Butter 18 00
19 in. Butter 25 00
WRAPPING PAPER
Fibre,
anit, whit
No. 1 Fib Co oer
Butchers D We 06
Nrafe ors
Kraft Stripe _____ ony 09%
YEAST CAKE
Wagic, 3 doz. _ 2 70
Sunlight, 3 doz. ______ 70
Sunlight, 1% doz. on 3 OS
"east Foam, 3 doz. == 2 76
Jeast Foam, 1% doz. 1 35
YEAST—COMPRESSED
Fleischmann, per doz. _30
30
MICHIGAN
TRADESMAN
May 21, 1930
HOW THEY GYP THE PUBLIC.
Kroger Stores Most Numerous Offend-
ers on Short Weight.
The monthly inspection of grocery
stores by the Sealer of Weights and
Measures is indicative of the present
situation in Grand Rapids. Chain
stores, particularly those operated by
Kroger, are frequent offenders, prob-
ably because there are more Kroger
stores than under any other single
management.
In September, 1928, the Kroger in-
terests took over the K. and B. and
the C. Thomas stores and later bought
out Piggly Wiggly interests. All these
occurred prior to February,
1929, the beginning of the period cov-
ered ‘by this report, thus making K.
and B., C. Thomas and Piggly Wiggly
violations for the period Kroger viola-
tions.
deals
The list of grocery store weight
violations by months follows.
February, 1929—Bacon short weight
K. and B., 1105 Division avenue; Pig-
gly Wiggly, 133 Fulton street, short on
coffee, beans and prunes; creamery
butter delivered to Henry Freunden-
berg, 129-131 Division avenue, found
short, returned before sale.
March—C. Thomas, 1205 Madison
avenue, 50 single pound coffee pack-
ages weighed gross instead of net:
Kroger’s, 607 Wealthy street, weighing
lard gross instead of net.
April—Kroger’s Madison avenue and
Dickinson street, meat 4 oz. short on
pound sale; K. and B., 965 Fulton
street, short on fifty pound
coffee packages; K. and B., 1121
Wealthy street, short on 80 single
single
pound coffee packages; C. Thomas,
964 Fulton street, short on 20 single
pound coffee packages.
Wiggly, 133 Fulton
pound packages of
coffee short; other bulk goods put up
May—Piggly
street, 6 single
gross instead of net; Piggly Wiggly,
247 Michigan street, kidney bean and
apricot packages short; A. Wisniewski,
$00 Michigan street, 10 pounds of
sugar Orwant’s, 978
Cherry street, short on gallon of maple
syrup.
June—A. & P., 510 Ottawa avenue,
all bulk packages put up gross.
July—J. Jankaro, 1207 Alpine avenue
short; (€. Thomas, 766
Seventh street, coffee weighed gross;
C. Thomas, 600 Bridge street, butter
weight on one and two-pound pack-
ages short:
under weight:
potatoes
}ertch’s store, sugar put
up in wrong packages: Kroger’s, 913
and 934 Bridge street, lard weighed
gross in both stores.
August—none.
September—none.
October—none.
November—none.
December — Piggly Wiggly, 1345
Lake drive, conditions very bad; man-
ager discharged.
January, 1930—A. & P., 500 Leonard
street, packages weighed gross.
February, 1930—Ordered wrappers
changed on sausage packages at Her-
rud Sausage Co. Had begun new sell-
ing plan of 7-oz. packages and used
old 15-0z. wrappers selling two pack-
ages for one.
Flour from milling company at Mt.
Pleasant found 2 ozs. short on 5 Ib.
packages at Tiebenthal & Roth.
Check of fourteen Warner stores re-
vealed several instances of shortages,
mostly in bulk goods that had been
put up in packages for several days
and which had lost weight by drying
out.
Check of ten R stores revealed lack
of even balance scales in stores and
instance of weighing gross instead of
net.
March — Two-pound packages of
prunes short at A. & P., 652 Wealthy
street. J. Peet, manager of A. & P.
store, 429 Jefferson avenue, fined $75
and costs for selling 9 lbs. of sugar in
16 lb. packages.
—_~++>____
W. T. Grant Co. Coming To Grand
Rapids.
The store building soon to be vacat-
ed by the Friedman-Spring 'Co., will
be occupied by the W. T. Grant Co.,
of New York, on a fifty year lease at
$65,000 per year.
The story of the W. T. Grant Co.
dates back to December, 1906, when
W. T. Grant, the present chairman of
the board of directors of the company,
opened a store at Lynn, Mass. The
success of this first store led to the
opening of another unit in 1909, fol-
lowed by two more in 1910 and 1911.
From this point on the chain of stores
was expanded steadily, with a particu-
larly rapid expansion in the last four
years. At January 31, 1930, the com-
pany was operating 279 stores, while
three months later the number had in-
creased to 287. The program of the
company for the current year calls for
a total of more than fifty new stores.
The number of stores in operation
at the end of each fiscal year, together
with the sales for the year are shown
in the following tabulation:
Year No. of Stores Net Sales
O08) 1 $ 99,478
O00 2 2 169,154
1900 4 398,778
9 6 752,781
07 9 1,083,690
913) 12 1,361,539
916) 16 2,000,908
O15 20 2,565,296
1086) 23 3,061,690
O17 25 3,659,779
11 30 4,510,776
OIG) 32 6,029,083
1020 -- 38 7,941,688
1028 38 10,192,535
1072 45 12,728,412
M073 50 15,382,631
074 60 20,625,388
1925 70 25,316,334
1026, 22 77 30,411,399
10770 109 36,074,504
1028 ee 157 43,743,929
1070 221 55,690,784
30 2 8 65,902,419
More than 96 per cent. of the sales
of the W. T. Grant stores are of ar-
ticles priced at $1 or less although a
few articles are carried in higher price
classes. The policy of the company
has been to carry a wide variety of
general merchandise within a price
range of from five cents to one dollar,
and the small margin of profit is off-
set by the very rapid turnover. In
the 1930 fiscal year the average trans-
action amounted to about 43 cents, and
the total number of transactions was
in excess of 1,500,000. The staple na-
ture of the merchandise carried has
been reflected by the steadiness of the
company’s sales in the face of fluctuat-
ing conditions in general business.
Among the classes of articles carried
are candy, children’s wear, art goods,
books and stationery, china and glass-
ware, draperies, dress and wash goods
electric accessories, footwear, gloves,
handkerchiefs, hardware, hosiery, house
furnishings, jewelry, knit wear, leather
goods, luncheonette, men’s wear, mil-
linery, music, mneckwear, notions,
radios, toys, etc. However, the line
of merchandise is not confined to the
low priced articles and twenty of the
stores have ready-to-wear departments
for the sale of women’s coats and
dresses: at popular prices.
Stores of the W. T. Grant Co. are
located in cities varying in size from
a population of only 5,000 all the way
up to New York City. A © similar
range in volume of sales is also shown,
some of the stores having annual sales
as low as $50,000 while others exceed
$1,500,000. One of the prime reasons
for the successful operation of this
large number of stores has undoubted-
ly been the sound training of the man-
agers of the individual stores, and the
basing of a large part of each man-
ager’s compensation on the profits of.
g I 1
his store. All managers are chosen
from men trained by the company for
a period of from three to five years,
and the adequate compensation paid
has resulted in a low turnover in the
personnel of these executives. Each
manager is responsible for the profit-
able operation of his store, and is en-
trusted with the selection of the mer-
chandise which will meet the demands
of the community served. The stores
are grouped in four districts, having
headquarters at New York City, Bos-
ton, Mass., Atlanta, Ga., and Chicago,
Ill. In each of these divisions there
is a district manager who aids the
managers of the individual stores in
solving their problems. He is assisted
by district merchandise managers and
district superintendents who have been
promoted from store managers because
of their ability.
—_»~+-+___
No More Artificial Color in Salad
Dressing.
The addition to mayonnaise, salad
dressings and similar products of a
color which gives them the appearance
of products with a higher egg content
is prohibited by the Federal Food and
Drugs Act, according to a recent an-
nouncement by the Food, Drug and
Insecticide Administration of the U.
S. Department of Agriculture. The
notice to the trade says:
Accompanying the increase in the
commercial production of mayonnaise
and like products there has developed
a tendency toward the use of artificial
color in such articles. The color most
often used in mayonnaise or in salad
dressings which resemble mayonnaise
has the effect of giving to the article
the appearance ordinarily resulting
from the use of eggs. The Federal
Food and Drugs Act defines as adul-
terated an article of food which is col-
ored in a manner whereby damage or
inferiority is concealed. The addition
to mayonnaise, salad dressings, and
like products of a color which imparts
to the finished product the appearance
of higher egg content than is actually
present brings the product within the
definition of adulteration and the
declaration of added color on the label
does not relieve the article from this
prohibition of the law. This opinion
applies whether the color be of coal-
tar or of vegetable origin.
—+-+___
Re-orders Received on Hardware.
Re-orders on regular merchandise
began to reach hardware jobbers from
their customers this week. The re-
quests received were more numerous
and covered a wider variety of mer-
chandise than in recent weeks. Gar-
den supplies continue to sell in the
greatest volume although repeat: or-
ders for Summer hardware have also
been heavy. Builders’ . hardware is
still selling at a subnormal rate, how-
ever. The recent turnover enjoyed by
retailers on their seasonal lines of mer-
chandise has helped considerably in
reducing the slow collections which
had been troubling jobbers since the
first of the year.
—_+-.__
Cretonne Cushions Sell Freely.
Cretonne cushions in varied shapes
are in good demand at present, -ac-
cording to manufacturers. Buyers for
retail stores are re-ordering on popular
numbers and specifying immediate de-
livery. Floral designs retailing at $1
are most popular. There is little en-
quiry on Fall lines so far. A lively
call for cretonne lamp shades for
boudoir lamps has developed within the
last few weeks. The shades are want-
ed to match bedspreads and curtains
of similar materials.
—_+++___
Combination Offer.
Here’s an interesting combination
offer that will increase your sale on
both items considerably. In the middle
of a pan of fresh corned beef, and on
the meat counter, place a large solid
and well trimmed head of cabbage.
You'll find it will increase the sale of
both items. You can feature other
vegetables with various meats in this
way, too.
Always Sell
Rowena Yes Ma'am Graham
Rowena Golden G. Meal
LILY WHITE FLOUR
“The Flour the best cooks use.”’
Also our high quality specialties
Rowena Whole Wheat Flour
Satisfaction guaranteed or money refunded.
VALLEY CITY MILLING CO.
Rowena Pancake Flour
Rowena Buckwheat Compound
Grand Rapids, Mich.
May 21, 1930
FROZEN FISH.
(Continued from page 21)
for cooking is just the same as for
other foods.
In the fishing industry many differ-
ent varieties of fish are preserved by
freezing—mackerel probably in the
largest quantity. In Massachusetts
alone last year approximately 10,000,-
000 pounds of mackerel were frozen,
and less than 1,000,000 pounds of those
remain in the freezer to-day. Sword-
fish, only produced in the summertime,
are available every day in the year.
Frozen herring are shipped in from
Canada. Over half the smelts avail-
able on the market are naturally frozen
as they are pulled from the water.
Salmon and halibut are frozen in
enormous quantities.
Fillets, the new improvement in the
fishing industry (that is, the boneless
sides of fish), are reaching the market
in increasing numbers in the frozen
form. Shellfish, such as scallops, are
frozen. New package methods are
bringing into the market frozen oysters,
shrimp and clams.
in demand and distribution
products can be the only result to
follow the use of freezing in the shell-
fish industry.
All the frozen fish which is now in
the freezers must be disposed of with-
in the next few months. The public is,
therefore, urged to buy fish
A great increase
of these
frozen
since much money can be saved by so
doing.
Remember—frozen fish are simply
fresh fish preserved by freezing, and
the quality is just as high when you
buy as it was the day it was frozen.
Edward H. Cooley.
2-2
“Where Have My Profits Gone?”
(Continued from page 20)
such as are worth $2.75 for $1.50 with-
out much protest.
Further, this incident brings in the
clincher. That is that a clerk always
favors the customer. This is not nec-
essarily dishonesty, but it is clerk
psychology. It is plain human nature.
It pays the department store to
It will pay the
Marks on
mark papers of pins.
grocer to mark his stock.
shelves are vastly better than no marks
at all; but marks on the articles con-
stitute the only effective insurance that
the merchant will get his full prices.
Let me close this story with another
. ‘f.. reo ; >£??
note of warning that “farm relief
heads toward national disaster. Spec-
ial legislation always has operated
against public policy. This is not less
true because our country has had a
lot of precisely that sort of thing. To
attempt to set aside the laws of eco-
nomics, or supply and demand, by
legislation is to try to lift ourselves by
pulling up on bootstraps—and_ that
never has done good. “The
Government is rich,” is good dema-
gogy, but it has cost all of us millions,
yes, billions, in taxes and added costs.
Right now 5 per cent. of the farm
producing area is calling for and will
benefit (?) from farm relief. Ninety-
five per cent. of the farms and farmers
will help pay whatever money is thus
lost. To operate such a scheme is to
line up with silver at sixteen to one,
and other similar
much
“cheap money”
fallacies.
MICHIGAN
It would be sound practice—provid-
ed we feel that certain farmers are en-
titled to “relief’—to stop reclamation
of land not in the least needed for pro-
duction, and to purchase and withdraw
from settlement such marginal lands as
now merely operate to reduce prices.
But why should inefficients—incompe-
tents—speculators in land—gamblers
on what the said “government” can be
induced to do—be given “relief” from
the consequences of their folly or eco-
sinfulness? Why not let our
Government apply similar “relief” to
nomic
grocers who have guessed wrong on
location or their own ability to run a
store efficiently?
This is a matter that concerns
every mother’s son among us. If we
pass by on the other side we. shall
suffer for our indifference sure as fate.
Paul Findlay.
—__+ +-¢____
Proceedings of the Grand Rapids
Bankruptcy Court.
arand Rapids, May 6—In the matter of
Elizabeth E. Wellman, 3ankrupt = No.
1012, the expenses of administration to
date and expenses of preservation and
conservation and preferred tax claims
have been ordered paid.
May 6. We have to-day received the
schedules, reference and adjud-.cation in
the matter of Walter Fisher, Bankrupt
No. 4196. The matter has been referred
to Charles B. Blair as referee in bank-
ruptcey. The bankrupt is a resident of
Grand Rapids, and his occupation is that
of a moving picture operator. The sched-
ule shows assets of $13 of which the full
amount is claimed as exempt, with lia-
bilit.es of $7,900.28. The court has writ-
ten for tunds and upon receipt of same
the first meeting of creditors will be
ealled, note of which will be made herein.
May 7. We have to-day received the
schedules, reference and adjudication in
the matter of Herman Levitt and Hannah
KX. Levitt, doing business as the Bon
Ton, Bankrupt No. 4107. The matter has
been referred to Charles B. Blair as ref-
eree in bankruptcy. The bankrupts are
residents of Grand Rapids, and they con-
ducted a millinery and ladies ready-to-
wear Store. The schedule shows assets
of $4,699.43 of which $350 is claimed as
exempt, with liabilities of 11,789.90. The
first meeting of creditors will be called
shortly and note of same will be made
herein. The lst of creditors of said
bankrupt is as follows:
National Cash Register Co., G. R. $125.00
Superior Dress Co., New York __ 68.75
Star Dress & Costume, New YoYrk_ 60.00
Stevens Dress Co., New York ____ 65.00
Ss. & B. Dress House, New York_. 42.00
Star Millinery, Indianapolis Soe a S0L0e
mtone Fat Co., Chicago _.___ 52.50
Tower Dress Co., New York ___._ 21.00
Teddy Frocks, New YoYrk — 142.15
Tru Size Dress Co., New York __ 30.00
Malue Hat Co:: Chicago oo 102.50
Varsity Dress Co., New York City 21.00
Max Wilsen & Sons, New York __ 136.50
Wettendorf Neubert Go., Milwaukee 87.50
Press; Grand Rapids <0. 704.40
Joe Marizon, New York __________ 00
Lloyd & Elliott, New York 5.50
GGlass & Co., New York ________ 31.50
Goldman Frocks Co., New York __ 21.00
Harry Goldman, Chicago _________ 30.16
Gifford Bros. Co., Cleveland ______ 179.00
Charles Hoffman, New York ______ 20.50
Hiller Bros. & Hiller, New York __ 238.50
Harmony Dress Co., New York___ 126.00
Harris & Shane, New York _______ 126.00
Hart & Co., Cleveland =. 248.21
Irwin Dress Co., New York ______ 21.00
Johanna Dress Co., New York ____ 61.00
June Rose Frocks, New York ____ 31.50
Jomark Enc., New York __________ 31.50
Joe Mode Dress Co., New York __ 52.50
Mike Kaplan :Dresses, New York__ 40.00
Keystone Hat Co., Chicago _~_____ 195.00
Kaplan Storch, New YoYrk
Henry L. Kohn, New York ._.
Levy-Parnes, New York
Litt Hat Co., Chicago | 5.2
Lora Lee Hat Co., Chicago ______ 298.75
Lyric Dress Co.. New York ____ 130.00
Liberty Hat Mfg. Co., Cleveland__ 42.00
Lovely Frocks, New York ________ 20.00
Massar-Cohen, New YoYrk ______ 115.50
Metropolitan Dress Co., Philadel. 22.00
Milberg & Blatte, New York ____ 30.75
Monarch Dress Co., New York ~_-. 52.50
National Hat Mfg. Co.,, Chicago __ 90.00
New York Mfg. Co., New York __ 52.41
Optimo Dress Co., New York ____ 78.00
Plutzer & Weinstein, New York __ 138.00
Posner & Fox, New York ________ 126.00
J. @& & Post, New York _.__ 63.00
Posner Dress Co., New York . 18.00
Richard Hart Co., Chicago —_____ 263.25
Reed Bros., Cleveland ____________ 11.00
Jenny Rosenzweig & Irving, N. Y. 108.50
Rubin & Richeter, New York ____ 84.00
Royal Hat Co., Chicago -......... 50.00
e
TRADESMAN
Ruth Jeanne Frocks, New York _. 73.50
Rainbo, Inc., Chicago ____- 5
Storeh Bros., New York _-. oe ae 0
Swan Dresses, New York .___------
Sussman-Goldstein Co.. Chicago __ 36
Lou Schneider, Inc., New York __ 60.00
Sunray Dress Co., New York ..... 80.50
Annett Waist & Dress Co., New Y. 42.00
Albern Hat Co., Chicago 62.50
Altice Dress (o., New York _...... 20.00
Wm, Avedon Co., New York ___-_
Abramson & Sandler, New York
Aircraft Dress Co., New York
Arrow Eat Co., Chicago 163.50
Bonnie Nrocks, New York ...___... 21.00
Barty Brocks, New York _...._... 84.00
Berman & Smith, New York _____ 341.00
Birnbaum & Pollak, New York ____ 20.00
Blum Hat: Co., Chicago ___ a 6.00
Bowdan & Tuman, New York NN 115.50
Crotona Dress Co., New York ____ 31.50
HM & I Cohen, New York ...___ 30.75
Chen & Feldmen, New York __-__ 2
Cameo Costume Co., New York __
Certified Dresses, New York ___-__
Carmen Dress Co., New York ___-_
Lous Cohen, New York
Carol Dresses, New York —___
Demand Dress Co., New York —
Al. Dessau & Loeb. New York ____
Doreo Millinery Co., Chicago __
Drake Millinery, Chicago _________
Decker & Dettinger, New
Eclipse Dress Co., New York
Harry HBidlinger, New York
Bimpire Hat €o., Chicago _..__.
Henry Engel Co., New York _-
Enendr Dress Co., New York :
Exact Size Dress Co., New York _
Esteem Dress Co., New York __
Elaine Chic Hats, Chicago __
D. B. Fisk & Co., Chicago io 20926
Felsenthal Hat Co., Chicago _____ 220.99
Fashion Made Sportwear, New Y. 229.00
Flo-Made Dress Co., New York __ 105.00
erty Box, New York = = «15.00
Box Schwartz, New York _ == sis: 2.00
Furtura Frocks, New York ______ 42.00
Hares Prank, N. ¥. 2-63 50
Gem Hat Co., Chicago ol ~ 150.00
Gem Dresses, New York __________ 92.00
Gage Bros. & Co., Chicago _. 161.36
Gerber Nott Co., Buffalo a8 oi
Gladdy Dress Co., New York __ 26.00
Goodman & Manno, New York 169.00
Golf Dress Co., New York E 105.00
Ganz Bros., New York : 81.90
Aetna Window Cleaning Co., G. R. 40.00
Consumers Power Co., Grand R. 4.96
J. Vander Molen, Grand Rapids - 3.95
May 5.
meeting of
On this day was held the final
cred tors in the matter of
Paul Caruso, Bankrupt No. 3688. There
were no appearances. The trustee's final
report and account was approved and al-
lowed. Claims were proved and allowed.
An-order was made for the payment of
expenses of administration and the bal-
ance on hand to the payment of a se-
cured claim duly scheduled and _ filed.
There were no objections to the discharge
of the bankrupt. The final meeting then
adjourned without date, and the case
will be closed and returned to the dis-
trict court in due course.
May 7. On this day was held the first
meeting of creditors in the matter of
Delbert Mulder, Bankrupt No. 4086. The
bankrupt was present in person and rep-
resented by attorneys Dunham, Cholette
& Allaben. Creditors were present in
person and represented by attorneys
French Holbrook and J. J. Smolenski.
No claims were proved and allowed. No
trustee was appointed for the present.
The bankrupt was sworn and examined
without a reporter. The first meeting
then adjourned to May 17 for further
proceedings, if desired.
On this day also was held the first
meeting of creditors in the matter of
Frank +.>_____
Corporations Wound Up.
The following Michigan corporations
have recently filed notices of dissolu-
tion with the Secretary of State:
Warren Brothers Roads Co., Lansing.
Checker Painting and Roofing Co.,
Detroit.
R. W. Nowels Lumber & Supply Co.,
Detroit.
Wolverine Mill and Lumber Co., De-
troit.
Great Lakes Corp., Detroit.
Fischer Soap Sales, Inc., Detroit.
J. W. Bailey Co., Lansing.
Bailey Real Estate Co., Lansing.
Jordan Michigan Co., Detroit.
Personal Finance Co., Detroit.
Montcalm County Fur Farm, St. Louis
Mercer & Co., Saginaw.
Wolverine Distributing Co., Flint.
Hoffman Combustion Engineering Co.,
Detroit.
Oscoda County Creamery Co., Fair-
view.
Wolverine Mosiac Flooring Co., Pon-
tiac.
Cheboygan Flour Mill Co., Cheboygan
Baldwin Abrasive Co., Pontiac.
Alter-Mack Sales, Inc., Detroit.
Conn Detroit Co., Detroit.
Garnet Products Co., Detroit.
Vang Aircraft Motors, Inc., Detroit.
Harold's Ine., Detroit.
Balbirer Bldg., Corp., Detroit
Walker Building and Realty Co., De-
troit.
W. J. Nutter Sales Corporation, Grand
Rapids.
Banemichigan Corp., Detroit.
Hoffman Development Co. of Michi-
gan, Detroit.
Roseville Subdivision Co., Detroit.
Detroit & Lake St. Clair Railway,
Highland Park.
Hassler Detroit Company, Detroit.
R. W. Sprague Co., Owosso.
J. A. B. Company, Detroit.
Pattern Stores Co., Detroit.
Colonial Baking Co., Grand Rapids.
Telegraph Park Land Co., Detroit.
South Park Building & Supply Co.,
Port Huron.
Wojcik Industrial Bank, Hamtramck.
Michigan All Food Products Corp.,
Perry.
Hemlock Iron Land & Development
Co., Crystal Falls.
Dearborn Land Co., Detroit.
Hill Ice Cream Co., Benton Harbor.
Norwood and Trump Co., Flint.
C. A. Connor Jce Cream Co., Detroit-
Owosso.
Guardian Trust Co. of Detroit.
Goldsmith-Ely Co., Jackson.
Schwinck Oil Co., Saginaw.
Investment Land Co.. Detroit.
Viking Oil Co., Grand Rapids.
Michigan Cable Mfg. & Sales Corp.,
Detroit.
Ellsworth Canning Co., Ellsworth.
Commercial Discount Co., Detroit.
Weber & Pitcher, Detroit.
Whitney Warehouse and Construction
Co., Detroit.
Confection Co., Battle Creek.
Theatricals, Inc., Detroit.
Dalby-Campbell Hayes Co., Detroit.
Basy Bread Co. of Detroit, Detroit.
Oakland Tire Co., Inc., Pontiac.
Deep Rock Oil Co., of Wisconsin, De-
troit.
A. E. Burns & Co., Detroit.
Klein Allman, Inc., Grand Rapids.
Michago Oil & Development Co.,
South Haven.
Shadow Trails, Inc., Birmingham.
Horger & MacGillis, Inc., Dearborn.
Big-Low Service Station, Inc., Kala-
mazoo.
Detroit .Traverse Realty 'Co., Detroit.
A. C. Lanyon Coal Co., Detroit.
Peninsular State Bank, Detroit.
Bank of Michigan, Detroit.
Spring Water Service Co.,
Rapids.
Equitable Discount Corp., Detroit.
Portland Telephone Co., Portland.
DeVore Co., Saginaw.
Piper Ice (Cream Co., Kalamazoo.
R. T. Fitzpatrick’s Sons, Inc., Detroit.
Garvey Oil Heat Equipment, Inc.,
Ironwood.
Augusta Lumber Co., Augusta.
Consumers Ice Co., Grand Rapids.
Moon Lake Ice Co., Grand Rapids.
City Ice & Fuel Co., Flint.
Owosso Ice & Fuel ‘Co., Owosso.
Campbell Dairy Products Co., Homer.
K. & M. Oil Corp., Detroit.
3ridgman Home Builders Association,
Bridgman.
McFarland Enterprises, Port Huron.
Villeray Confectionery Co., Jackson.
Codde Manufacturing Co., Detroit.
Swain Fisher Co., Detroit.
Louis T. Ollesheimer, Inc., Detroit.
—__>2>____
Grand
No machine is fool-proof as long as
there is a fool to operate it.
*
Gabby Gleanings From Grand Rapids.
The Garret Buter drug store at the
corner of Wealthy street and Fuller
avenue has been dismantled. The
Hazeltine & Perkins Drug Co. removed
the soda fountain and immediately
resold it to a Lansing druggist. The
remaining stock was taken over by
William W. McNamara on a chattel
mortgage and removed to his store at
Wyoming Park. There is a sentiment
among stockholders that Buter should
be forced into bankruptcy and made to
disclose what he did with the stock he
must have ‘surreptitiously removed
from the store just previous to the
fiasco.
Leonard Brach has engaged in the
grocery business at 959 Michigan
street. The stock was furnished by
the Rademaker & Dooge Grocery Co.
J. A. Woolenga has opened a gro-
cery store at 1009 Michigan street. The
Rademaker & Dooge Grocery Co. fur-
nished the stock.
Prof. Gustav C. Blumenthal, the
celebrated psychologist, who has been
confined to his bed at Butterworth
hospital for the past six weeks as the
result of a major operation, is now able
to sit up and will soon resume his
long-time position as Mentor of the
Pantlind Hotel.
Mrs. Frank Rogers has engaged in
the grocery business at Hastings. Lee
& Cady furnished the stock.
Thomas DeVries, who recently sold
his grocery stock at Home Acres to
-VanDussen Bros., has re-engaged in
the grocery business at Jenison Park.
The stock was furnished by Lee &
Cady.
A man named Mull has engaged in
the grocery business in the 2100 block
on Plainfield avenue.
The Grand Rapids Herald printed
the list of chain stores which have
recently been penalized by the sealer
of weights and measures. Although
athe report was an official one, the
Press was silent as the grave on the
matter, showing very plainly how
much regard the Press has for the in-
dependent ‘merchant and how anxious
to bend its neck to the yoke of the
chain stores.
——— +>
Late Business News From Indiana.
Evansville—Joel Hume Pelt, 70,
died at his home here after a short
illness. For many years he owned and
conducted a general store at Wades-
ville, Ind., but since his retirement
from business had resided in Evans-
ville. He is survived by his widow
and one daughter.
Evansville—Final report of the re-
ceiver for the Wemyss Furniture Co.,
filed in the Vanderburgh county Su-
perior Court here, revealed creditors
hal received a dividend of 19.26 per
cent. on their claims from a fund of
$69,392 remaining after the costs of
the receivership had been deducted.
The report was filed by the Mercan-
tile Commercial Bank, receivers ap-
pointed after application for receiver-
ship asked by the Maley & Wertz
Lumber Co., of this city, had been
granted. The receiver in the action
was dismissed from further service by
the court,
OTS,
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Recetme ee
A EE A
Whofwouldn’t like to have his name on
the front page of the home-town paper and
those of the surrounding towns, woven into
a story of some big, worthwhile accomplish-
ment?
But s_ ypose the story told ot a disastrous
fire—a fire which spread to other homes, per-
haps made families homeless, some of them
penniless, with helpless children clinging to
despairing parents, wondering what it is all
about.
In the above picture you see the accusing
scar of a previous rubbish fire in the rear of
a retail store and in spite oftit a second pile,
awaiting the searching’finger of fire, the stray
spark, the discarded match or cigarette.
Rubbish and litter is not only a serious
fire hazard. It is an offense against public
welfare with which no good citizen wants to
be charged; because neglect of duty along
these lines frequentlyleads to a disastrous con-
flagration, bringing great loss toa community.
The Mill Mutuals Agency
Lansing, Michigan
Representing the ,
Michigan Millers Mutual
Fire Insurance Company
(MICHIGAN’S LARGEST MUTUAL)
and its associated companies
COMBINED ASSETS OF GROUP
$63,982,428.15
COMBINED SURPLUS OF GROUP
$24,219,478.93
) Fire Insurance—All Branches
Tornado Automobile Plate Glass
20 to
40%
SAVINGS MADE
Since Organization