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C2PUBLISHED WEEKLY (Ga 5s TRADESMAN COMPANY, PUBLISHERSA& Sa ye Ae LEST. 1883 42
SUPE SR ONL ES MUSE ESS SSIS LIAS SF LES

Forty-seventh Year

     

   

GRAND RAPIDS, WEDNESDAY, MAY 28, 1930 Number 2436

      
    

 
  
 
  
   

 

 

 

 

THE BIVOUAC OF THE DEAD
The muffled drum’s sad roll has beat

The soldier's last tatoo;

No more on Life’s parade shall meet
The brave and daring few.

On fame’s eternal camping ground
Their silent tents are spread,

And glory guards with solemn round
The bivouac of the dead.

% ~ % *~

Rest on, embalmed and sainted dead,
Dear as the blood you gave,
No impious footsteps here shall tread
The herbage of your grave;
Nor shall your glory be forgot
While fame her record keeps,
Or honor points the hallowed spot
Where valor proudly sleeps.
Yon marble minstrel’s voiceless stone
In deathless songs shall tell
When many a vanished age has flown
The story how ye fell;
Nor wreck, nor change, nor winter's blight
Nor Time’s remorseless doom,
Shall dim one ray of holy light
That gilds your glorious tomb.

Theodore O'Hara

 

 

 

 

 

 

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WOODWORK &

  

 

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ADESMAN

 

Forty-seventh Year

GRAND RAPIDS, WEDNESDAY, MAY 28, 1930

Number 2436

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids,

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men,

 

SUBSCRIPTION RATES areas follows: $3 per year,
if paid strictly m advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cente
each. Extra copies of current issues, 10 cents; issues a
nonth or more old, 15 cents; issues a year or more
ald, 25 cents; issues five years or more old 50 cents.

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.
Chain Store Notes.

The National City Bank of New
York has issued a long treatise
on the chain store situation, from
an investment standpoint.

It was evidently issued for the
purpose of knocking some of the
‘“bunc”’ out of the financial figures
issued by the chain store crowd
to boost their game. It says in
part:

““There is reason to believe that
the average person has an exag-
gerated view as to the growth of
the large merchandising corpora-
tions due to the manner in which
the sales and earnings figures are
usually presented, showing as a
rule a substantial and steady gain
as compared with the correspond-
ing period of the previous year,
but not taking into account how
much of the increase is due to ad-
ditional stores established or ac-
quired through mergers.

‘‘Taking merely the reported
figures by individual companies
or by groups, a comparison with
prior years wou'd give the im-
pre:sion that these large organiza-
tions were expanding at a rate far
above normal for the country as
a whole, and one might conclude
that in time they will dominate
the entire trade.

“For example, a tabulation, as
usually presented, of the sales of
chain stores and mail order houses
for the last two years, taken from
published stockholders’ reports,
shows the sales of sixty-seven
chain and mzil order companies
for 1928 were $3,512,402,000,
while in 1929 they were $4,149,-
763,000. This is a gain of 18.1
per cent.

‘As a matter of fact, however,
the representative chains did not
show anywhere near this rate of
increase and tended to slow down
their rate. of expansion as they
grow larger. It is the small chains
that are opening new stores most

 

rapidly and thus showing large in-
creases in sales, also the mail or-
der houses that in the last two
years have established several

hundred branches.

“In the matter of profits, a sim-
ilar misunderstanding is created
by the manner in which the fig-
ures are usually presented. Our
analysis of published corporation
reports for 1929 of fifty-eight
chain store systems, but not in-
cluding mail order houses, shows
combined net profits, after all
charges available for dividends or
to carry to surplus, of $152,343,-
000, or 6.5 per cent.

“This shows an increase of $9,-
000,000, which is much less than
the grand total of all other indus-
tries, which in 1929 increased 17
per cent. over 1928. Average net
profit amounted 4.07 cents on
each dollar of sales in 1928 and
to 3.67 cents in 1929. Combined
capital and surplus of the chain
store groups at the beginning of
the two years were $639, 394,000
in 1928 and $773,502,000 in
1929. The per cent. of return in
1928 was 22.4 while in 1929 it

was 19.7 per cent.

“There is no need to ask if the
independent can survive. The bet-
ter class of merchants all over the
country are not only surviving but
prospering. Large scale buying is
no longer confined to the chain
organizations since hundreds of
prospering groups have been es-
tablished to give the individual
retailer the same advantages.
Many wholesalers are taking a
special interest in the independent
retailer and discontinuing the
special discounts formerly given
to chains.

“In some lines, notably grocer-
ies, the better store campaigns,
sponsored by retail and wholesale
trade as:ociations, have resulted
in immediate sales increases of 10
to 50 per cent. with no increase
in costs. A certain balance be-
tween independents and chains
tends to be maintained by the ac-
tion of numerous chain store man-
agers going into business for
themselves. They have learned
all the methods of the chain, and,
as their own manager can be
much more flexible in policies as
regards prices, credits, deliveries,
etc.

“There is no need to glorify
chain store methods as invincible,
and still less reason to fear the
passing of the independent. Ideas
of the progressive independents
originally supplied practically all
the principles of chain stores,

which in turn have made better
merchants of all.”’

W. P. Johnson, Secretary of
the American Wholesale Grocers’
Asosciation, writes as follows on
the Anti-Chain Store Wave:

“This appears to be one of the
subjects in which everyone is
vitally interested, and _ talking
about in the mercantile trade to-
day. What does it mean? If we
mean a fight against the chain
store systems as such, we are all
wrong.

“It means a fight for the better-
ment of conditions in the local
communities, by promulgating
community enterprises, by buy-
ing goods at home. It means the
retail grocer must be educated to
keep a more attractive store—to
see that his goods are properly
displayed—to see that price tags
are on all goods—to have his
stock in such condition that it
may be seen and handled by the
prospective customer —— to see
that exorbitant profits are not
asked, and that quality goods are
kept on hand to supply the con-
sumer demand.

“The next question is, How
long will it last? It wil last just
so long as the independent mer-
chant gives courteous treatment
to his customers and follows out
the conditions stated above.

“That this campaign is doing a
wonderful amount of good _ is
shown by the expression of inde-
pendent merchants in the amount
of increase of sales. This cam-
paign is bringing thousands of
new customers into the stores of
independent grocers, and it is up
to the independent grocer to hold
that trade by bettter service, by
cleaner stores, and by modern
merchandising methods.

“From a personal check-up in
one city by your secretary, it
would appear that the independ-
ent retailers have made a gain of
from 15 to 20 per cent. in sales.
It is the wholesaler’s duty to as-
sist the retailer in holding to this
increase in business by encourag-
ing him in better merchandising.

“The unfortunate thing that
looms up in such a wave is that
men not competent to carry on
campaigns of this kind are ap-
parently capitalizing on the cam-
paign for revenue only. Men are
traveling over the country collect-
ing funds from wholesalers and
retailers, claiming to be carrying
on this anti-chain store campaign
by organizing various associations,
and under a great variety of
names, Careful _investigation

 

should be made of everyone un-

known to you before any finan-

cial aid is given.”
>.

Gabby Gleanings From Grand Rapids.

William Berner went to Detroit last
evening to attend the funeral of the
late Gilbert W. Lee this afternoon.

Rex Green, who managed a Kroger
store for several years, has arranged to
open a grocery store at 616 West Ful-
ton street, June 5. Rademaker &
Dooge have the order for the grocery
stock and M. Dark & Sons the fruit
order.

Moul’s Sanitary Fruit Market has
been opened at 1962 Plainfield avenue.
Rademaker & Dooge furnished the
groceries and M. Dark & Sons the
fruits.

Lee & Cady have sold a grocery
stock to W. G. McVea at Douglas.

G. A. Lindemulder, formerly city
salesman for the Worden Grocer Co.,
will engage in the sale of grocery
specialties at wholesale in the double
store he owns at the corner of Eastern
avenue and Oakdale street.

A thrilling program of free sensa-
tional events will be the Decoration
Day offering at Ramona park Friday.
With the first holiday of the season
coming during the opening week of
the popular amusement park, General
Manager L. J. DeLamarter has ar-
ranged three big events for the free
entertainment of park patrons. The
main attraction will be a sensational
illuminated parachute jump from an
airplane at night. Pilot Jack Byrne
will take Ted Sweet, Michigan’s one-
legged parachute jumper, aloft and
when over Reed’s lake Sweet will make
his jump from a high altitude into the
lake. His leap will be illuminated by
gigantic flares to be released when he
jumps and these will brilliantly mark
his descent into the lake. The flares
will follow him as he falls, brilliantly
lighting the entire lake area during the
thrilling feat, and the first time it has
ever been attempted in Western Mich-
jgan. “Wild Hank’ Phelps, Ramona’s
daring balloonist, will also make a try
for an altitude record at 7 p. m. and
then complete his ascension by para-
chute dropping into Reed’s lake.
Phelps now holds the United States
record for altitude for hot air balloons.
Erma Barlow’s one-ring circus will
give two exhibitions, afternoon and
night. The park management is ar-
ranging to entertain a record crowd
and the picnic grounds with all free
conveniences are ready for holiday
celebrators.

— ——

Adolph Dosie, dealer in ladies and
gents wearing apparel at Onaway, re-
news his subscription to the Trades-
man and writes: “I have been taking
your paper for the last thirty years,
and I believe that you are the best
friend the merchant has.”

 

its ai eI Al Nhat ach cnt eiltaniebitittste

ANNAN NANA AN NANO iliise elias eas aatieNiatiaiti bist itatsielbiaisisat aia sad

 

SUDDEN SUMMONS.

Death of. Gilbert W. Lee, President
Lee & Cady.

One of Detroit’s ‘best known busi-
ness men and financiers, Gilbert W.
Lee, President of Lee & Cady, died
suddenly of heart disease Monday noon
while attending an executive committee
meeting of the First National Bank.

Funeral services were held at the
family residence, 201 E. Ferry avenue,
at 2 p. m. Wednesday. Rev. Whliliam
D. Maxon, of Christ Episcopal church,
officiated. Burial was in the family
mausoleum in Woodlawn cemetery.
Pallbearers were chosen from his as-
sociates at Lee & Cady.

Mr. Lee appeared in excellent health
and spirits, his associates said, when
he appeared for the tri-weekly meeting
of the committee. He was stricken
while the meeting was in progress and
died a few minutes later while restora-
tives were being administered. His
death came as a great shock to his
many friends in Detroit and Michigan.
He is survived by his widow, Mrs.
Harriet Norton Lee.

Gilbert W. Lee was born in the vil-
lage of Romeo, Macomb county, Mich-
igan, March 28, 1861, a son of Nathan
H. and Amelia (Peck) Lee, both from
the State of New York and pioneers
of Macomb county, where they lived
the remainder of their lives. Grad-
uating from the Romeo high school
in 1879, at the age of 18, he was vale-
dictorian of his class. The subject
of his address was “finance.” That
speech on “finance” was the parting
word of a boy to this classmates and
the fathers and mothers of Romeo.
He immediately went to Detroit and
put his thoughts on that important
subject into action. Almost immedi-
ately after his arrival in Detroit, this
country boy’s determination made it-
self felt in commercial circles. He
secured a clerkship with George C.
Wetherbee & Co., wholesale wooden-
ware firm. Within two years he be-
came part owner of the business and
became a traveling salesman. Three
years later he made the beginnings of
the business of which he was the head
up to the time of his death. In 1885,
a young man of 24, Mr. Lee formed
a copartnership with Ward L. Andrus,
and bought the old wholesale house of
D. D. Mallory & Co. They continued
the business under the original name
until 1892, when they took the title of
Lee & Cady. On March 1, 1907, a
stock company was organized under
the name of Lee, Cady & Smart, with
a capital stock of $750,000. On Jan-
uary 1, 1910, the corporation was re-
organized with a paid in capital stock
of $2,500,000 and the present name of
Lee & Cady substituted. The house
has unrivaled facilities for the hand-
ling of its extensive trade all over
Michigan and also has a large number
of customers in adjoining states. Their
.traveling salesmen, who go into all
quarters of Michigan and adjacent ter-
ritories, number about 150 and the
main offices and branch estabishments
give employment to approximately 500
persons. The main offices and ware-
houses are in Detroit at Fort Street,

MICHIGAN

West, and the Michigan Central Lines,
and there are also the following
branches: Lee & Cady, Eastern mar-
ket, Detroit; Lee & Cady. Saginaw;
Bay City Grocer Co., Bay City; Lee
& Cady, Kalamazoo; Lee & Cady,
Flint; Lee & Cady, Grand Rapids. It
is not a rhetorical statement to say
that this business is to a,large degree
a monument to the enterprise of Mr.
Lee, who was its guiding genius for
nearly forty-five years, and who has
been able to realize to the widest ex-
tent of his early ambitions as a busi-
ness builder.

In 1898 Mr. Lee founded the Penin-
sular Sugar Refining Co., manufacturer
of Beet sugar, with a plant at Caro,
Tuscola county. He was President of

 

 

TRADESMAN

ers Co. and director of the Detroit
& Security Trust Co.

Mr. Lee ‘had been one of tthe most
extensive real estate operators in De-
troit. although for the most part his
name was not publicly mentioned with
these transactions. Other business
connections are too numerous to men-
tion.

Mr. Lee chose his associates in the
grocery business with great care and
thoroughness. The institution today has
many officers who entered the house
over a score of years ago. Thomas J.
Marsden, Vice-President, has served
twenty-nine years; Geo. A. Treble,
Secretary and Treasurer, has served
twenty-nine years. John P. Moulton,
buyer and George E. Kelly, general

The Late Gilbert W. Lee. -

the company until 1906, when the busi-
ness was absorbed by the Michigan
Sugar Company, in which he later
was a stcokholder, director and Vice-
President.

Mr. Lee was a director of Hammond,
Standish & Co., provision packers, for
many years and Vice-President of the
Hammond Building Co.

Mr. Lee was one of the organizers
of the Paige-Detroit Motor Car Co.—
now Graham-Paige Motors Corpora-
tion—and served as Treasurer and
member of the board of directors of
that corporation from its founding.

Mr. Lee was a director and member
of the executive committee of the First
National Bank of Detroit.

Mr. Lee was a member of the ad-
visory committee of the Detroit Bank-

manager, have served about twenty
years.

Mr. Lee was married June 16, 1885.
to Miss Sara Hammond, who was
born March 31, 1864, and died October
7, 1892.. Her father, the late George
H. Hammond, was long a prominent
business man and influential citizen of
Detroit. To this marriage was born
on Sept. 17, 1887, a son, George Ham-
mond Lee, who died October 24, 1912.
On January 26, 1896, Mr. Lee married
Miss Harriet Norton, daughter of the
late John D. Norton, of Pontiac.

Personally, Mr. Lee was one of the
most companionable of men. He made
friends quickly and retained them per-
manently. He made few enemies and
had the happy faculty of ultimately
co:verting these few into friends. He

 

May 28, 1930

was accesstble to all, but it was much
easier to get an audience with him
than to tear one’s self away from his
presence, so interesting was his con-
versation and so pleasing his person-
ality.
—_2+++__
Figures Which Tell the Story.

Henry McCormack, the Ithaca gen-
eral dealer, preaches a telling sermon
on taxation in the latest issue of the
Ithaca newspaper as follows:

This is station HMCC on the tax
question again. Gratiot county had to
raise this year $444,456.89 in taxes. In
paying yours you found them more
than your share. How keep them
from going higher? Let each pay his
share. Every dollar Ithaca pays makes
yours less. How do the Ithaca Business
Men stand?

Home Goods Store, Hays and our-
selves together paid—$2,231.60.

The Great A & P, Kroger and R
stores together paid—$200.22.

Central Bakery tax would pay all
three chains and also a banquet of 350
dinners.

Blizard Bakery would pay Kroger
and R and have a week’s profit left.

Kenney’s tax would pay the R tax
and good cigars for six months.

Mrs. Hoover’s tax would pay the A
& P and Kroger tax and buy her two
silk dresses.

Ayres’ side street store tax would
almost pay the R tax,

Mrs. Hodges pays nearly three times
what Kroger does.

Ithaca Fruit Co. tax on stock and
building would pay all three chains,
buy Sam a wedding outfit. buy the
license, pay the minister and give a
good wedding trip.

318 citizens each pay more taxes on
their homes than the R store.

266 citizens for homes to live in each
pay more taxes than the Kroger.

162 citizens each pay home tax
greater than the A & P grocery and
meat.

Notwithstanding these great differ-
ences in taxes you can buy as cheap or
cheaper at your home stores who pay
taxes as you do.

Then who pays the shortage?

You have reason to know?

_—— oo

Joins Tomato and Potato.

Spartanburg, S. C., May 26—-A com-
bination Trish potato and tomato plant
has been developed by J. J. Schinzing,
ot Gaffney, near here. The hybrid,
formed by grafting a potato bud on a
tomato plant in February, has a good
crop of potatoes under ground and to-
matoes at the top, according to infor-
mation received here. Mr. Schinzing
believes this combination plant. will
solve the tomato wilt problem and will
be the means of producing two crops at
the same time on limited space with
no more work than required for one.
It is understood that he plans to at-
tempt to produce the plants on a com-
mercial scale next Spring.

In May.

My garden heaves with Swelling seed,
Hedged round with fleur-de-lis

The weathered lawn is changed indeed
From turf to tapestry!

My Kiefer pear has shot its leaves
Before the tree of heaven

A garish prank which one believes
Will quickly be forgiven;

By yonder wall a showy ash
Has donned a yellow-green

Making a cool and shady cache
Which valley-lilies screen;

Mulberry, poplar, hawthorne trees
Horse-chestnuts quite bizarre

Soit lilacs like phylacteries
Are charming over there;

Rudbeckia and wandering Jew
Would hide the mint nearby

While boldly Ampelopsis true
Starts out to kiss its sky.

Beyond old tiger lilies show
Blades new in great delight

As many sunbeams add their glow
To this enchanting sight

Which holds me spellbound every May
When it returns to men

In matchless beauty—and—well say-—
Just look out there again.

Charles A. Heath.

i

 

 

 

b

 

 

  

  

  
 
  
   
  
 

 

 

a3

May 28, 1930

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion.

The Michigan Retail Dry Goods
Association sends out the following
warning:

The L. A. DesErmia Co., of Onsted,
one of our members, recently returned
some unordered goods to the Main
Street Frock Inc., 237 W. 34th St.,
New York City. This is one of the
companies which distributes its goods
around the country to merchants with-
out receiving orders therefor. Mr. Des-
Ermia promised to return the goods
on payment of the expense to him.
This was agreed to by the company
and a check was sent to cover charges.
Very soon thereafter the check was
returned stamped “Pavment Stopped.”
We suggest to our members that if
any other goods of this kind are re-
ceived from this company that they be
returned, charges collect or held in
your own store room until proper set-
tlement in cash is made.

Measures looking to an intensified
movement in checking stock swindlers
who reap a large harvest, estimated
at not less than $500,000,000 annually
were formulated at the closing session
of the National conference to suppress
fraudulent securities. These call for
closer co-operation on the part of Gov-
ernment and business ‘agencies as well
as on the part of the public.

Paul V. Keyser, of the Investment
Bankers Association, suggested that
the key to interstate enforcement is in
the hands of the Postoffice Department
which is, within the limits of its re-
scurces, effectively preventing frauds.
It was proposed that not more than
100 inspectors, clerks and attorneys be
added to the force for the detection
and prosecution of fraud and the car-
rying out of this work with greater
celerity. A resolution to this effect
was adopted.

Individuals were urged to report
promptly all questionable stock sell-
ing schemes to state officers in order
that possible losses may be curtailed
to the minimum.

 

Cigars manufactured by a corpora-
tion will no longer be represented as
capable of use, regardless of quantity,
without danger or injury to the health,
according to a stipulation agreement
between the company and the Federal
Trade Commission.

. The corporation also agreed not to
publish other statements implying that
its product can be used, regardless of
quantity, without danger to the health,
when such is not the fact.

 

A manufacturing corporation produc-
ing hosiery and lingerie will discon-
tinue use of the word “Mills” in its
trade name Or in any other way which
would imply that it owns, operates or
controls a factory in which its products
are made, according to a stipulation
agreement between the company and
the Federal Trade Commission.

The company will also stop circulat-
ing in its advertisements such phrases
as “Men’s lisle silk hose,” ‘“Men’s sill
and mercerized hose,” “Men’s pure silk
sport hose reinforced with art silk,” or
“Girls’ art silk socks,” and other repre-
sentations used to describe products

MICHIGAN

not made of silk, the product of the
cocoon of the silk worm.

 

Misuse of fruit names in represent-
ing a syrup will be discontinued by
an individual manufacturer of syrups
who signed a stipulation with the Fed-
eral Trade Commission.

He agreed to cease and desist from
use of the word “Cherry” either inde-
pendently or in connection with word
“Smash” or with other words or with
pictures in his advertising, so as to
imply that the product is composed of
the juice or the fruit of the cherry.

Provision is made, however, that
when the product is composed in sub-
stantial part of the cherry, the juice
or the fruit thereof, and the word
“Cherry” is used as a trade brand,
such word shall be accompanied by
another word or words in type equally
aS conspicuous as the word “Cherry”
so as to clearly indicate that the syrup
is composed in part of an ingredient
other than the juice of the cherry or
the fruit thereof.

If the product is composed of less
than a substantial amount of the juice
or fruit of the cherry, and the word
“Cherry” is used as a trade brand, it
shall be accompanied by the word
“Tmitation” in type equally as con-
spicuous as that in which “Cherry”
is printed, so as to properly and accu-
rately describe the product.

“Bohemia” as a trade name will no
longer be used by an individual en-
gaged in selling and distributing malt
syrup so as to‘imply that his product
is of foreign manufacture or has heen
imported into the United States or
obtained from Bohemia, according to
a stipulation agreement between this
distributor and the Federal Trade
Commission,

———..

An individual sales agent and dis-
tributor of canned goods, rice, citron,
lemon peel, and orange peel, signed a
stipulation with the Federal Trade
Commission agreeing to stop selling
his products packed in containers of
yellow and brown coloring matter in
imitation of the style of container of
products sold by a Well-known com-
pany so as to have the tendency to
confuse the public into believing the
wares of the respondent are those of
the company originally using such

containers.

 

The Federal Trade Commission has
ordered the Val Blatz Brewing Com-
pany, Milwaukee, to cease and desist,
in the sale of its hop-flavored malt
syrup, from use of the word “Bo-
hemian” on labels or in advertising to
describe the product, unless or until
the syrup is flavored exclusively with
hops imported from Bohemia or
Czechoslovakia.

When flavored with a blend of such
imported hops and domestic hop a
statement to that effect shall be prom-
inently displayed in type equally as
large and conspicuous as, and in im-
mediate conjunction with, the word
“hop” or the term “hop-flavored” on
the labels or in the advertising, accord-
ing to the order.

  

TRADESMAN

 

 

Home Baker
Flour

Manufactured from Kansas
Hard Wheat under our own
formula which stands for
Quality.

Priced to meet Competitive
Conditions with Satisfaction
to the Consumer Guaran-
teed.

Home Baker is bringing the
Flour business back to the
proper distributing channel
— the Independent Retail
Merchant.

LEE & CADY

 

 

 

 

 

4

MOVEMENTS OF MERCHANTS.

Burnips — Albert Myers succeeds
Mrs. J. Broersma in the grocery busi-
ness.

Newaygo—C. Watters succeeds H.
Kimmel in the grocery business, R.
cD

Bergland—The Bergland Lumber
Co. has increased its capital stock from
$400,000 to $500,000.

Ecorse—The Peoples Wayne County
Bank has increased its capital stock
from $100,000 to $150,000.

Hartford—The Van Buren County
Canning Co. has increased its capital
stock from $50,000 to $125,000.

Grand Rapids—The Rice Chemical
Co., 121 Commerce avenue, S. W., has

changed its name to Way, Incor-
porated.
Detroit — John Gorski succeeds

Gorski & Gratowski in the boot and
shoe business at 1023 East Canfield
avenue.

Pentwater—Frank Kremer has sold
his boat livery to John Walsma, of
Grand Haven, who will continue the
business.

Highland Park—The American State
Bank of Highland Park has increased
its capital stock from $200,000 to
$400,000.

Port Huron—The United States
Savings Bank of Port Huron has in-
creased its capital stock from $200,-
000 to $250,000.

Grand Rapids—The Elliott Yeiter
Schauweker Co., 1217 Madison avenue,
S. E., dealer in boots and shoes, has
changed its name to Yeiter Shoes, Inc.

Whitehall—Howard E. Potter, pro-

prietor of Bonne Vista resort, died at
Mercy hospital, Muskegon, following
a stroke of apoplexy about ten days
ago. :
Battle Creek—Edward A. Malasky,
retail men’s wear has filed a voluntary
petition in bankruptcy in the U. S.
District Court at Detroit, listing liabil-
ities of $1,194 and assets of $237.

Rochester—Addie C. Green, retail
milliner, has filed a voluntary bank-
ruptcy petition in the U. §S. District
Court at Detroit, listing liabilities of
$1,953 and nominal assets of $2,711.

Ludington — Arthur Peterson and
Frank Johnson have formed a co-
partnership and engaged in the whole-
sale and retail fish business under the
style of the Lake Front Fish Market.

Battle Creek—M..J. Howard, who
has been in charge of the Entroth
Shoe Co. store at Kalamazoo for some
time, has opened a new Wahl shoe
store here, to be known as the Slipper
Bootery.

Reed City—The report that Gideon
S. Gerhardt, dealer in boots and shoes,
has filed a petition in bankruptcy, 1s
denied by that gentleman. His state-
ment is confirmed by the clerk of the
bankruptcy court.

Escanaba—A merger of the cream-
ery business of the Rock Co-Operative
Association and the Delta Milk Pro-
ducers Association has been effected.
The merger will not affect the Rock
co-operative store. “

Standish—One of the most modern
markets in Northeastern Michigan has
been purchased by Valley & Reinhard,
the Gottmeyer store, which enjoys a
large trade. Al Berthiaume, of Pin-
conning, will be manager,

MICHIGAN

Lansing—The Raven Oil Co., North
Front street, has been incorporated to
deal in oils, greases and auto acces-
sories with an authorized capital stock
of $10,000, all of which has been sub-
scribed and $2,500 paid in in cash.

Pontiac — Radioelectric, Inc., 80
South Saginaw street, has been incor-
porated to deal in electric goods and
radio apparatus at retail, with an au-
thorized capital stock of $2,000, all of
which has been subscribed and paid in.

Jackson—The Jackson Photo Shop,
170 Michigan avenue, West, has been
incorporated to deal in photo supplies,
etc., with an authorized capital stock
of 5,000 shares at $1 a share, $3,600 of
which has been subscribed and paid in
in cash.

Lansing — Birney’s, Lansing, 109
West Allegan street, has been incor-
porated to conduct a tea room and
confectionery and ice cream store with
an authorized capital stock of $2,000,
$1,700 of which has been subscribed
and paid in.

Grand Rapids—The Furniture Gal-
leries, 25 Commerce avenue, S. W., has
been incorporated to conduct a retail
furniture business with an authorized
capital stock of $50,000, $15,000 of
which has been subscribed and $1,800
paid in in cash.

Detroit—Philip Krawitz, 603 Metro-
politan building, has merged his jewel-
ry business into a stock company un-
der the style of Philip Krawitz, Inc.,
with an authorized capital stock of
$50,000, all of which has been sub-
scribed and paid in.

Saginaw—W. Dixon Brown, 401 La-
peer street, has merged his plumbing
and heating business into a stock com-
pany under the style of the W. Dixon
Brown Co., with an authorized capital
stock of $5,000, all of which has been
subscribed and paid in.

Port Huron—The Economy Furni-
ture Co., 1219 Military street, has been
incorporated with an authorized cap-
ital stock of $30,000 common and $5,-
000 preferred, of which amount $21,-
000 has been subscribed, $13,000 paid
in in cash and $8,000 in property.

Highland Park—David Goodfriend,
13931 Hamilton avenue, has merged
his plumbing and heating business
into a stock company under the style
of Dave Goodfriend, Inc., with an au-
thorized capital stock of $17,500, all
of which has been subscribed and paid
in

Harbor Springs—Mrs. A. L. Deuel
has sold Forest Beach Inn to Charles
Mann, of Saginaw, who has taken pos-
session. The Inn is noted for its
scenic beauty, its excellence in every
way and its nearness to the Harbor
Point golf club, to which its guests
have access.

Detroit—Marvin Simons, wholesale
dealer in furniture and household fur-
nishings, 2040 Park avenue, has merged
the business into a stock company un-
der the style of Marvin Simons, Inc.,
with an authorized capital stock of
1,000 shares at $1 a share, $1,000 being
subscribed and paid in in cash.

Detroit—Floyd H. Pepper, Inc., 63
Milwaukee avenue, has been incor-
porated to deal in barber and druggist
supplies, medicines and preparations,
with an authorized capital stock of

TRADESMAN

25,0)0 shares of A stock at $10 a share
and 50,000 shares of B at $1 a share,
$1,430 being subscribed and paid in in
cash,

Charlotte—Warren Shaull, veteran
grocer, has told the city council that
he proposes to put a fence around the
vacant space between his new building
and Spice & Harrison garage and let
the city have the same for free park-
ing. He will work out a plan at least
for Saturday to favor his own cus-
tomers and on Saturdays will have an
attendant on hand to serve the motor-
ists who use the space.

 

Manufacturing Matters.

Adrian—Lenawee Textiles, Inc., has
increased its capital stock from $30,-
000 to $75,000.

Argentine—The Argentine Light &
Power Co. has changed its name to the
Argentine Manufacturing Co.

Detroit—The Detroit Milk Bottle
Case Co., 1245 Beaufait street, has
changed its name to the Detroit Crate
Co.

Detroit—The Stromberg Motor De-
vices Co., 2739 Woodward avenue, has
changed its name to the Dendix-Strom-
berg Carburetor Co.

Detroit — The Pyramid Bronze &
Aluminum Co., 5861 Forsyth avenue,
has been incorporated with an author-
ized capital stock of 1,000 shares at
$1 a share, $1,000 being subscribed and
paid in in cash.

Whitehall—Harry Young’s§ Anvil
has been incorporated to manufacture
and sell metal novelties with an au-
thorized capital stock of $10,000, of
which amount $9,900 has been sub-
scribed and paid in.

Stevensville—The Maclu Manufac-
turing ‘Co. has been incorporated to
manufacture and sell auto equipment,
novelty goods, etc., with an authorized
capital stock of $100,000, all of which
has been subscribed, $850 paid in in
cash and $55,880 in property.

Detroit—The Gar Wood Engineer-
ing Co., 4196 Bellevue avenue, has
been incorporated to manufacture and
sell! boilers, burners, machinery, etc.,
with an authorized capital stock of
$100,000 preferred and 100,000 shares
at $1 a share, $2,500 of which has been
subscribed and $1,000 paid in in cash.

—_—_»-.
Commodity Prices Firm.

The first rise in wholesale commod-
ity prices in five weeks, while only
fractional, was about the only develop-
ment of real significance that the week
offered. The Annalist weekly index
rose to 132.3. The textile group
showed the largest decline, due to
weakening in cotton goods and _ silk.
However, wool prices firmed during
the week, the London auction bring-
ing advances of 5 to 7% per cent. and
the leading producer marked up prices
2 to 10 cents per yard. Copper also
reversed its former trend after the
drastic reduction and the price rose a
little following heavy domestic and
foreign orders.

These are straws which may indi-
cate that the commodity price collapse
is nearly over and that values are firm-
ing at present levels. If this turns
out to be the case, buying hesitation,
which holds up operations in so many
lines, may become less marked.

   

May 28, 1930

Against this favorable evidence,
however, must be placed the further
sag in steel operations and evidence of
added price weakness. On the other
hand, steel has not suffered to the ex-
tent of other industries in the depres-
sion and it may turn spotty in a period
when other lines are making better
headway.
that there has been an improved de-
mand from the automobile industry,
which is reducing its inventories sub-
stantially, thus paving the way for
enlarged manufacturing.

It is noted, for instance,

Construction activities are not, de-
spite the open making the
progress which was expected. Road
and other improvements are probably
heavier, but contract awards are still
running at a total rate which is about
17 per cent. under a year ago.

—_2++.—___

Pickles —.While distribution of
pickles over the country as a whole is
reported good the movement in the
New York market has been quite
slow, with no signs of immediate jm-
provement. Prices show little change
and are firm in primary markets.
Stocks on hand here are limited and
there are many scarcities hut little
demand. Future sales are likewise in-
active, with buyers apparently influ-
enced by reported increased acreage.

season,

Rice—Demand is general for all
varieties, though most buyers still pur-
sue a policy of taking for prompt re-
quirements only. Orders, while indi-
vidually of moderate quantities, are
numerous enough to amount to a very
satisfactory seasonal movement.  In-
terest in Fortunas is good. Southern
reports advise that acreage on_ this
variety is being curtailed. Mill stocks
on all grades are being reduced and
remaining stocks are in comparatively
few hands. Continued cool weather is
of material assistance in
distribution.

Sauerkraut — Preparations for the
new crop of kraut cabbage are general-
ty favorable except for some trouble
in Ohio and New York, where dry
weather has temporarily interfered
with getting the plants properly start-
ed. Resistance to futures and_ less

increasing

optimism about the long-range posi-
tion of fresh cabbage are reflected in
Government reports showing intentions
to reduce proposed increase in acre-
age.

Syrup and Molasses—The output of
sugar syrup is still limited and the de-
mand is taking practically all in spite
oi the fact that summer is nearly here.
Prices are unchanged for the week.
Compound syrup is quiet, although not
as quiet as one would think in late
May. Prices are unchanged. Molasses
is not selling quite so well as it has
been, although the fine grocery grades
are moving nicely considering the sea-
son. Prices are unchanged.

Vinegar—With the summer season
at hand demand for vinegar for salads
is on the increase. This is beginning
to show itself in more frequent order-
ing, if only in small lots. The market
is stationary, with prices steady and
unaltered.

—_2>--___
No wife thinks her husband is really

working unless he has on a pair of
overalls,

 

A

 

 

 

 

ae

 

 

May 28, 1930

MICHIGAN

TRADESMAN

 

Essential Features of the Grocery
Staples.

Sugar—The market is the same as
a week ago. Jobbers hold cane gran-
ulated at 5.45 and beet granulated at
peo:

Tea—Business in tea from first
hands has been a little better during
the week; it has been below normal
for some time. People are now asking
for Japan and China greens in a larger
measure and the demand for Indias,
Ceylons and Javas has been very regu-
lar and steady. Formosas are dull.
Prices during the week have shown
practically no change. Political disturb-
ances are occurring in India and some
people are beginning to wonder wheth-
er this is going to affect the tea mar-
ket.

Coffee—The market for future Rio
and Santos coffee, green and in a large
way, has moved up and down during
the past week, but not very far in
either direction. There have been
more declines, however, since the last
report than advances. The market
seems to be in a hopelessly soggy con-
dition. As to spot Rio and Santos,
green and in a large way, the market
has been quite dull during the week,
without change in price from last
week. Milds have stiffened up be-
cause of better demand and compara-
tive scarcity of many items. The mar-
ket is possibly % cent. higher. Job-
bing market for green and roasted
coffees is gerierally speaking un-
changed.

Canned Fruits—Sales of canned ap-
ples have been steady, with a tendency
to increase over last year. The posi-
tion of the local market is generally
considered good, and it would not be
surprising to see an upward trend. In
regard to the Pacific Northwest, the
market for apples is not so brilliant.
Packers in Washington report a very
slow movement, with prices weak.
This condition has produced a general
slowing up in the sales of apples
throughout the country, but has ap-
parently not seriously hurt the market
in the East. Many fruits are now be-
ing sold at under the costs of produc-
tion. This applies especially to some
of the California packs. However, the
movement, in those lines has increased,
and lower prices were evidently the
only way to create a better demand.

Canned Vegetables—The market for
canned vegetables is devoid of spec-
tacular features. Tomatoes are about
unchanged. Some attractive offers are
being made on paper, but it is hard to
determine just what quality goods
these cheap quotations refer to. Most
packers are holding to previous quota-
tions. On string beans there is little
activity. The market continues weak
or: the low grades of spot merchandise.
Little attention is being devoted to fu-
ture string beans. Spot purchases of
peas continue on a_hand-to-mouth
basis.

Dried Fruits—The spot market for
dried prunes has not undergone no-
ticeable improvement ithis week, in
spite of trade talk to the effect that the
market was “on the turn.” Movement
has been of moderate proportions, and
prices have remained about at former
levels, with shading of list quotations

still prevailing. The local broker can
shade jobbers’ lists from 2 to 3 per
cent., and has been doing so for some
time. Further, the buyer, especially if
he is out of town, can still make a
mistake in his purchase if he is not
careful. While the greater proportion
of old crop prunes have been cleaned
up here, there are still enough counter-
feits on the market to create confusion,
with old crop and outsides frequently
offered in lists as “new crop Santa
Claras,” or “popular brands.” Activ-
ity as a whole in the local dried fruit
trade, has been seasonably normal this
week. There is never a great deal do-
ing at this time of the year—in fact,
buying ordinarily slumps off, along
with prices, because buyers are un-
willing to load up heavily during the
summer months. Prices. on peaches
and apricots showed no_ particular
change this week, and in the scarcer
items a degree of firmness was appar-
ent. Raisins held their own, with
Thompsons on a Coast basis of 4%c
per pound.

Canned Fish—There has been a fair
sale of Columbia River chinook sal-
mon of this year’s pack. The run of
fish has been small up to now. The
shrimp canning season is also very
slim up to now and the packers have
been paying a sharp advance for ma-
terials. Stock of shrimp is light and
the market is firm. No change has
occurred in sardines since the last re-
port.

Salt Fish—The market for all kinds
of salt and cured fish is dormant, in
accordance with the time of year. The
trade here is not buying to any extent
from the primary market, preferring
to carry a light supply. Prices show
no material change; but the tone is
generally weak. An improved de-
mand for salt mackerel is expected to
develop from the South within the
next ten days, when the colored trade
will commence stocking up. Prices
here are below the cost of production,
and it is thought that on a sustained
increase of demand, that prices will
move up. On the shore, there has
been a fair carryover of last year’s
catch of mackerel. The trade here re-
gards that condition as favorable, since
it will protect them, to some extent,
against a high opening when the new
season starts.

Beans and Peas—The demand for
dried beans is still very dull and there
is hardly any business doing from first
hands at all. The undertone is weak,
but without any material decline for
the week. Dried peas take the same
report.

Cheese—The demand has been quiet
during the week and prices are weak.
It has been a buyer’s market.

Nuts—The market for nuts, shelled
or in the shell, remained practically at
a standstill this week. Demand from
the grocery and manufacturing trade
has been almost nil, as is customary
at this time of year when manufac-
turers let up on their operations, and
when consumption in general falls off.
Prices have held stationary, with quo-
tations on most items still on a lower
basis than replacement costs. What
buying there has been in anticipation
of higher tariffs has ceased for the

time being, though some operators be-
lieve that if and when the bill does go
through there will be a scramble to
ccver requirements for the future. Of-
ferings of shelled nuts from the pri-
mary markets abroad have been al-
nrost nonexistent, the season being
just about over. Attention continued
to center on the 1930 Brazil nut mar-
ket. Brazils in the shell were last
quoted at 11%@l12c f. o. b. Manaos,
according to wires received by a local
importer. The Para market was firm
at 8@8'%c per pound. At that basis
the spot market, duty paid, for new
crop Brazil nuts, would be approxi-
mately 17c¢ per pound for large washed
Manaos. There was no buying heard
of on the part of American importers
this week.
—_>~+<-___

Review of the Produce Market.
Apples — Kent Storage Co. quotes
as follows:

Spys, A Grade, 2% in. min. ____$3.00
Spys, Commercial, 2% in min. __ 2.25
Spys, Bakers, 3% in. up -------- 3.00
Ben Davis, A Grade ~-.___.-____ 1.75
Ben Davis, Commercial ~.----_- 1.35
Cooking apples, any variety ~~~ 1.25

Asparagus—%$1.20 per doz. for home
grown.

Bananas—5%@6c per Ib.

Beets—90c per doz. bunches for new
from Texas.

Butter—Has been on the toboggan
on account of heavy receipts and
enormous storage stocks. Official re-
ports indicate that the amount of but-
ter in storage is four times as large as
it was a year ago. Jobbers hold 1 Ib.
plain wrapped prinis at 33c and 65
Ib. tubs at 31%c for extras and
30%c for firsts.

Cabbage New white stock from
Texas is selling at $4 per crate of 100
Ibs.

Carrots—90c per doz. bunches or
$4.25 per crate for Calif. grown; new
from Texas, $4.25 per crate.

Cantaloupes—Calif. stock is held as
follows:

 

Jumbo, 60s 25007. $5.00
Stancaras. 495-9. 5.00
miats. PZ th $5 22 285

Cauliflower — $3.50 per crate for

Calif. Crates hold 9, 10, 11 or 12.

Celery — Florida stock, $5.25 for
either 4s or 5s. Bunch stock, $1.10.

Cocoanuts—90c per doz. or $6.50 per
bag.

Cucumbers—$1.25 per doz. for Il.
grown hot house; outdoor
$3.50 per bu.

Dried Beans—Michigan jobbers are
quoting as follows:

grown,

Gi Hi. Bea ‘Beans 9000 $6.50
Eight Red Kidney =... 7.00
Dark Red Kidney -_..__._..___ 245

Eggs—The market has declined 2c,
owing to reports showing that the
amount of stock in storage is 2,000,000
cases greater than a year ago. Local
dealers pay 18c for strictly fresh.

Grape Fruit—Extra fancy Florida;

Ne 360 $4.25
ING AG 5.50
ING: 54 ee 6.00
ING OA. 6.75
Ne AO 7.50
Ne BG 7.50

Choice, 50c per box less,

Green Corn—60c per doz. for Flor-
ida.

Green Onions— Home grown, 40c
per doz.

Green Peas—$2.75 per hamper for
Calif. grown.

Lettuce — In good demand on the
following basis:
Imperial Valley. 4s, per crate ~-.$4.50

imperial Valley, 5s, per crate --. 4.50
Imperial Vallye, 6s, per crate _-. 4.50
Hot house grown, leaf, per Ib. ~--- 9c

Lemons—To-day’s quotations are as
follows:

SO) Sonwict _.... Se
300 Sankist 10.50
300 Ned Ball 0 10.00
sou Red Hall 10.00

Limes—$1.50 per box.

Mushrooms—70c¢ per Ib.

Mustard Greens—$1.75 per bu. for
Texas.

Oranges—Fancy Sunkist California
Valencias aré being offered this week
on the following basis:

TA0 $8.50
90 9.00
M6 ee 9.25
200) fe 10.00
210 ee 10.00
oe ee 10.00
AAS 9.75
Se 9.00

New Potatoes—South Carolina re-
ceipts command $6.75 for No. 1; Texas
Triumphs, $4 per 100 Ib. bag.

Onions—Texas Bermuda, $2.25 for
white and $2 for yellow.

Parsley—50c per doz. bunches.

Peppers—Green, 70c per dozen for
California.

Pineapples—Cubans are now sold on
the following basis:

AS ee $4.00
6g ee 4.00
LOC 4.00
De 4.00
SU 4.00

Pieplant — 90c per bu. for home
grown.

Potatoes—Home grown, $2 per bu.
on the Grand Rapids public market:
country ‘buyers are mostly paying
$1.75; Idaho stock, $4.75 per 100 tb.
bag; Idaho bakers command $4.75 per
box of 60 or 70.

Poultry—Wilson & Company pay as
follows:

Heavy fowls 2-05 21c
Pignt dawlo 17¢

Radishes—15c per doz. bunches of
outdoor grown.

Spinach—75c per bu.

Strawberries — $6@6.50 for 24 at.
crate fram Kentucky.

String Beans—$3.25@3.50 per ham-
per.

Sweet Potatoes—$2.50 per but. for
kiln dried Jerseys.

Tomatoes—$1.10 per basket: three
basket crate, $3.

Turnips—$1.40 per bu. for new.

Veal Calves — Wilson & Company
pay as follows:
Datiey 220205 ye l6c
Good 14¢
Weéditm (0 oS 12c
POOR 10c

Wax Beans—$4.35 per hamper for
Florida.

 

MICHIGAN

 

TRADESMAN

May 28, 1930

 

MEN OF MARK.
John C. Corcoran, Manager of the
Alabastine Co.

Every occupation in life has its
theorists who believe that they can
detect in the present methods of do-
ing things errors which might well be
corrected, or who have plans which,
if followed, would effect a distinct im-
The theorist serves his
purpose; yet few of the things he ad-
vocates are put into force if he is con-
tent merely to sit back and theorize.
Men are not prone to change the old
order on the advice or suggestion of
others. That which they require is a
practical, convincing demonstration.

The theorist, therefore, who makes
good is the theorist who does things
—the man who has the courage of his
convictions and who is willing to risk
his own welfare on the correctness of
The man who theorizes is
little more than a critic; the man who
theorizes and then puts his theories
into practice is a Moses who leads us
out of many a wilderness. There have
been men before this who have sug-
gested changes in methods of doing

provement.

his beliefs.

business or in some other kind of ac-
tivity who, when put to the test, have
refused to follow their own judgment
in these matters; they have preferred
that someone else should go ahead and
prove the truth of that which they
maintain. They have often been cor-
rect in their presumptions and conclu-
sions, but they have been able to ac-
complish very little because they have
been unwilling to take the burden and
the consequent possible risk of actual
demonstration on to their own shoul-
ders.

John C. Corcoran was born on a
farm on the Kellogsville road, between
Eastern avenue and Kalamazoo avenue,
five miles South of Grand Rapids, Nov.
4, 1891. His father was born in this
country but his ancestors were natives
of Ireland. His mother was born in
England. He attended the country
school until he had passed the eighth
grade, when the death of his father,
leaving a widow and eight children,
forced him to work on the farm for
two years. He then took a commer-
cial course in a husiness college in
Grand Rapids and went to Chicago,
where he secured employment in the
drug store in the Hotel Sherman. He
attended the Chicago School of Phar-
macy, taking an evening course and
graduating therefrom June 1, 1912.
While in Chicago, he studied string
instruments — violin, mandolin and
banjo—at the American Conservatory
of Music in Kimball Hall under the
direction of Arling Shaeffer and ex-
perienced a short professional career.
He remained in Chicago five years—
from 1908 to 1913—when he returned
to Grand Rapids and took the man-
agement of the Rogers drug store, cor-
ner of North College avenue and
Michigan street. Two years later he
took the management of a drug store
at Comstock Park. Dec. 1, 1916, he
entered the employ of the Alabastine
Co., as credit and collection manager.
In June, 1919, he was made manager
of the Michigan Gypsum Co., which
is a subsidiary of the Alabastine Co.,
producing wall plasters. He acted as

secretary and treasurer of the Gypsum
Co., in addition to his duties with the
Alabastine Co. In September, 1928,
he was made assistant manager of the
Alabastine Co. and a year later he was
advanced to the position of treasurer
and general manager. Under his di-
rection the company has developed
five new products and has three more
in preparation. This will round out
the line, making it the most complete
and comprehensive of any line of wall
finishes made in this country.

Mr. Corcoran was married May 29,
1920, to Miss Mary Hayes, of Grand
Rapids. They reside in their own home
at 263 Hobart street. He also owns
the farm on which he was born.

Mr. ‘Corcoran has no church affilia-

 

generally speaking, a serious minded
man. He has been too busy to play.
There is something about this man,
who is quiet, reserved and deliberate
in speech and manner, that makes it
possible for him to accomplish what
he sets out to do. His is a dynamic
personality with a dogged persistency
that never lets up until his point is ac-
complished and his plan carried out. As
one of his close friends expresses it, he
has a “vigorous industrial imagination.”
He has the ability to look into the
future of the industry he has devoted
so many years to and has confidence
to back up his judgment.
——_-~>-2-e

You expect others to practice safety.

They expect the same of you.

John C. Corcoran.

tion, but belongs to Malta Lodge, No.
465, F. & A. M., Columbian Chapter
and Tyre Council. He expects to take
the Knights Templar orders later. He
is also a member of the T. P. A.

Mr. Corcoran owns up to but one
hobby, which is a passionate love for
flowers and shrubs. His remarkable
ability to produce results in that direc-
tion is exemplified in his Gwn door
yard and back yard, which are con-
ceded to be two of the finest examples
of outdoor embellishment in the city.
He is also fond of reading, confining
his attention mostly to books of fic-
tion and history.

Mr. Corcoran attributes his success
to hard work, which, correctly applied,
has brought him to his present eminent
position in the business world. He is

Glass Beverage Sets Sell Freely.

Glass beverage sets for Summer use
have been re-ordered in considerable
volume in the local market here this
week, according to selling agents for
glassware manufacturers. Sets in pink,
green and a combination of crystal and
black, which can be retailed at from $1
to $2, are wanted in most cases. Ex-
cept for this seasonal demand, other
glassware sales have been below nor-

mal volume for this time of the year.

Interest in Fall lines is small, but a
few early orders have been placed by
chain organizations. The selections
made by the chain buyers have follow-
ed present style preferences.
—_~+--___
Expect no  miracles—trust
common sense.

your

CROSS VILLAGE.

 

Permanent Settlement Made By Mon-
treal Council in 1741.

Bucyrus, Ohio, May 17—When the
Indian chief at Cross Village, Mich-
igan, told our party last July that the
mission there was established by
Father Marquette in 1625, how much
of fact was in his statement? Please
answer in one of your interesting his-
torical articles on Michigan.

C. H. Malcomb.

 

It is the intention to write these
Michigan stories in their chronological
order, so far as possible, but we gladly
turn aside a little to answer to this
question. The fact is that there is
very little if any foundation for the
story as told by the Indian.

It is quite possible that there was
an Indian village in that section before
any white man was there. Father
Marquette may have visited it, but
there is nothing to be found to sub-
stantiate such a claim. Father Mar-
quette traveled down the West shore
of Lake Michigan to the Illinois
region. He was on his way back from
one of those journeys when his sick-
ness took on the turn which resulted
in his death. At that time his party
landed near what is now Ludington,
and there he died. So far as I know,
that is the only authentic visit he
made to the Lower Peninsula.

Way back in the days of the French
regime, however, there was some
kind of a landmark which is referred
to in the Jesuit relations as “l’Abre
Croche” or Crooked tree. Tradition
says this was a tree in the shape of a
cross. It is quite probably to have
been a tree which had been forced to
grow in that peculiar shape by a tree
falling against it or something of that
kind.

There is a published story that a
very early missionary had an experi-
ence there which was responsible for
the early cross. As the story goes,
there were two men who made a fur
trip together. Only one came back.
He told a story that his companion
had fallen out of the canoe and was
drowned. After awhile it leaked out
that the men had quarrelled and the
survivor had pushed his companion out
of the boat. When this came out in
confessional, the story goes that the
priest compelled the survivor to erect
a stone cross. It is altogether prob-
able too that this is only story, but
there was a stone cross there in the
wilderness for a great many years, the
wonder of the earliest settlers.

In the days of the old cross tree,
it came to be recognized! by the In-
dians as sacred. Under this idea it
was worshipped for many years. When
it was finally destroyed it was done
by some boistrous Indians who did
the act in defiance of their gods.

Indian farming was peculiar in that
they located at a given point, proceed-
ed to girdle the trees which let the
sunlight to the soil when the trees
died. In that way their farm was sup-
posed to be tillable. After an average
of twenty to thirty years the soil was
exhausted for crop purposes and they
moved. In 1740 the Ottawas at Fort
Mackinac became uneasy because their

 

 

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May 28, 1930

MICHIGAN

TRADESMAN

 

soil was becoming uselss on account
of its lack of fertility, and they sent
parties to find ‘better land. As a re-
sult, they moved to the vicinity of
what is now Cross Village. At that
time the authorities were making a
desperate effort to hold the fur trade
arid this movement was of great im-
portance to them. By great. effort
they induced the Indians to come back,
but the chiefs were taken to Montreal
in the spring of 1741, when a council
was held. The result of this council
was that the settlement at Cross Vil-
lage ‘became a permanent one.

In 1720 conditions conditions at St.
Ignace had become so bad that the
mission was abandoned and the chapel
was burned. The mission was moved
to Mackinaw City on the South side
of the strait. When the permanent
settlement was made at Cross Village
or about that time in 1741, the mis-
sion was moved for a time to L’Arbre
Croche. There are several sites which
are claimed for the village at that time.
In 1742 Joseph Ainse, a master car-
penter, built a church practically where
the village is now. There the name
of Cross Village was applied and’ there
it stuck. He was then recently mar-
ried. His child was the first burial in
the cemetery.

L’Arbre Croche was a place of
meetings ‘before the Ottawa settle-
ment, but the first priest who was
regularly assigned there, so far as can
be found from the records, was Father
Pere de Jaunay, who was assignea to
work there in 1735. He remained
thirty years. The place was abandon-
ed during British rule. The town was
considered as an important one. It
was represented in the signers of peace
with the Iroquois. Its citizens follow-
ed Langlade at Fort DuQuesne and
were among the followers of Lang-
lade who led the Indians at Braddock’s
defeat and brought home horses from
the British army as part of their booty,
the first horses in Michigan except
three owned by Cadillac at Detroit for
his own use.

For some time after the mission was
abandoned the Indians remained true
to the teachings of the church and re-
peatedly petitioned to have a_ priest
sent to them. By 1799, however, it
was reported that they had all gone
back to paganism. In 1821 conditions
there kept pace with the surrounding
country. It was reported that every
Indian agent was a whisky trader. In
1825 Father F. V. Badin visited the

father of agricultural colleges. He
opened a school to teach agriculture
to the Indians.

The settlement when the village was
rebuilt was somewhat peculiar in form.
The church was built in the center
with a solid ‘block clear around it
except for the windows and doors. The
convent and school rooms occupied one
side. The opposite side was occupied
by the shops and home of the four
brethren. A sufficient acreage to sup-
port the work was cultivated, but the
place was never brought to be a mon-
ey maker. There were stories of hid-
den wealth at the mission and other
stories tending to injure the work of
the mission but careful investigation
showed them false, one after another.
Cross Village was off the lines of trav-
el and hence has never been a place
of prosperity. In a quaint way it has
carried on its work and of late years
has been quite a mecca for tourists,
because it has maintained its quaint
appearance and life. In 1896 the con-
vent was abandoned. Lightning struck
the building in 1906 and it was de-
stroyed. The rebuilt village holds to
the old idea of about a hundred years
ago in general appearance, the only
exception being the Congregational
mission church at one end of the vil-
lage. A chief Indian greets visitors
near the large cross which marks the
site of the first chapel. If you'll give
him a quarter he'll don Indian togs
and allow you to take his picture.
There are about a hundred and fifty
Indians living at the village now, most-
ly Ottawas, but many of them are
more or less mixed with other tribes.

A branch mission from Cross Village
became the foundation of the settle-
ment at Petoskey some years ago. It
was first called Aganing.

A. Riley Crittenden.
—__+++____
Many Planning Cotton Nets.

The record of market developments,
in connection with dress fabrics is that
as soon as a thing is good, and others
start to jumping in, the time to look
out is at hand. And so many point
to the situation in cotton nets at the
present time. Many of these nets have
been brought over from the other side
—in fact there had not been much of
any account suitable for dress purpos-
es, made here. Now there are many
who are planning to have cotton nets
in their lines for next year. Some
state that it is not wise to place too
much faith in these for 1931, as there
are indications that the silk nets will

 

What About Your

Will?

 

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energy to creating an estate.

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Send for our booklet,
“What You Should Know
About Wills and the Con-
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explains how you can
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Will.

place and became interested. Due to
his efforts the mission was restored.
In 1827 the town, church and school Chinaware Activity Foreseen.

were rebuilt, not at the old site but at Floral and classical designs predom-
Harbor Springs. To combat the in- inate in the early buying of imported

take preference over cotton nets then.
—_>. > ______

fluence of the traders Fr. Badin organ- chinaware for wedding gifts, represen-

ized those who would sign a pledge
he drafted, into a society which is the
first temperance society on record, so
far as I can learn.

In 1832 Father Baraga, afterwards
bishop, visited there. He moved the
St. Ignace mission back to the old site
from Harbor Springs and_ formally
named the place Villa la Cross. It has
been Cross Village ever since that.

Among the early priests was Father
Pierz who is sometimes called the

tatives of foreign producers assert. An
active demand is expected from the
middle of this month until well into
June. So far, orders have been for
dinner ware averaging $50 a set, as
compared with the average of $70 or
$75 maintained last year. Although
the order is only half what it was last
Spring, the frequency with which
stores call for merchandise has brought
the total sales to date within 15 per
cent. of last year’s figures.

NY

 

 

THE MICHIGAN TRUST co.

GRAND RAPIDS

FIRST TRUST COMPANY IN MICHIGAN

 

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MICHIGAN

 

TRADESMAN

 

May 28, 1930

 

SPECIFIC DATA NEEDED.

Before much progress can be made
in having business interests adjust
their operations to the peaks and val-
leys of trade and industry, it will be-
come necessary, authorities believe, to
break down the various indices of gen-
eral activity to the figures which will
forecast what individual lines may ex-
pect. Out of the vast number of en-
terprises in this country, only a few
were prepared for the reaction which
Probably
the very great majority of business
men to-day trace their troubles ‘to the
stock market collapse of the fall. It
would be news to them to know that
started months

started early last sumimer.

business depression
earlier.
—

Even to those who study the major
movements of business, the evidence
of reaction was not positive until early
in the fall, when the usual increases
of the season failed to appear. By
others who have noted the three-year
cycle in business since the war, the
setback was not expected until this
year. ;

The great difficulty in gaining great-
er attention to the statistics of business
is seen in their usual lack of applica-
tion to a specific line. Most lines pros-
per and suffer together, but at dif-
ferent intervals. The work confront-

ing those who would further the
science of business control lies, it

would seem, in preparing an index for
each important industry and trade so
that each may know its particular sit-
uation. And in those industries which
already enjoy such information, a fuller
appreciation of its practical value
might readily be instilled.

 

SEE-SAW TO CONDITIONS.

Little beyond the see-sawing of con-
ditions which has characterized the re-
cent trend in general business and in-
dustry was to be noted during the past
week. Steel eased a little
more, and price weakness in a number

output

of its products was more in evidence.
The automobile manufacture
last month, it was disclosed, was just
about half the seasonal increase. The
cars produced was, of
course, far under a year ago, but the
April, 1928, output was exceeded.

rise in

number of

Sales of copper at the new price
level have already passed any month
in history. This record is accepted as
a forerunner to more active operations
in those industries consuming the
metal.

A gain in building contracts is also
to be noted on the favorable side of
developments. The awards reported
so far this month are running ahead
of last month and have cut down the
deficit from a year ago to 13 per cent.,
although the decline for the year is
somewhat higher.

The small gain of the preceding
week in wholesale commodity prices
was alnvost lost in another drop last
week. The Annalist index settled to
132.1 from 132.4. Only the farm and
food product groups were higher.
Since the peak in early July, 1929, this
index has droped almost 20 points.
With the dull season drawing near,
it is not likely that the commodity

price level will improve much, al+
though evidences are growing clearer
that a more stable basis has been
reached.

 

GLIDING IN THE AIR.

Although few persons will envy Cap-
tain Hawks the rough and bumpy trip
which he reports having had on his
glider flight from the Pacific, he has
given a dramatic exhibition of this
latest form of aerial activity. Even
though he chose to stimulate our in-
terest in gliding by what is really a
fantastic performance, he has been a
most successful advertiser.

The practical aspects of gliding ap-
pear to be twofold. It affords a valu-
able method for embryo aviators to
study air currents and become really
air-minded, as the glider costs but a
fraction of an airplane and is surpris-
ingly safe, and it is enthusiastically
described as gorgeous sport. With far
less danger than motoring, we are told,
any one with a zest for flying can en-
joy in a glider the glorious sensation
of soaring at will over hills and valleys
with the comfortable assurance that
he may giide softly to the ground
whenever he chooses and land virtually
without a shock.

For both the value of gliding in
training aviators and its enjoyment as
a sport no less an authority is usually
cited than Colonel Lindbergh. We do
not question the value of his opinion
upon any subject dealing with aviation,
but we would suggest that on the ques-
tion of just how much fun a novice
may get out of gliding far more weight
would be attached to the opinion of
some amateur who had never been in
the air before.

 

SUCH IS PROGRESS.

The announcement that the J. B.
Sickles Co., of St. Louis, is quitting
the harness-making business it has
conducted for ninety-six years marks
another victory for the automotive
age. Founded in a little shop in 1834,
when ox carts were common, the con-
cern grew up with the West. In the
heyday of migration over the Santa
Fe and Oregon trails it supplied much
of the harness used by wagon trains
which started from St. Louis.

Its passing must have appeared in-
evitable during the last decade, for in
that period horse-drawn traffic was
steadily crowded off the streets and
highways by the motor car. But its
decline, although an inevitable accom-
paniment of progress, will be regret-
ted, however impersonally, by many
individuals who viewed harness mak-
ing not as a prosaic business but as
a fine art. For art it was.

Reflecting this esthetic manifesta-
tion, harness makers strove to outdo
one another in the matter of embel-
lishments and adornments, both of
leather and metal.

But harness making, along with oth-
er industries dependent on horse-drawn
transportation, thas declined greatly in
quantity if not in quality. And that is
inevitable in a day in which hitching
posts and carriage blocks are preserved
chiefly as antiques,

DRY GOODS CONDITIONS.

The leveling off of consumer demand
in the last two weeks has reduced the
possibility of a good increase for this
month over a year ago. It is now
thought likely that the gain will be a
slight one for the country as a whole
because trade conditions ‘have been
spotty by sections of the country and
also as between stores in the same
Icaolity. Reports were received during
the week, however, which told of im-
provement in what have been lagging
districts.

For a period of reaction in general
business, it has been the unusual ex-
perience of retailers this time to find
little in the way of merchandise sur-
pluses deemed desirable. In most cases
it has been necessary to have manufac-
turers prepare “specials.’- This has put
tremendous price pressure on the mar-
kets and provoked numerous
plaints from producers. Nevertheless,
such merchandising at least has the
merit of holding up operations, which
is to the interest of all concerned.

Reorders in the wholesale markets
are less heavy, although certain sea-
sonal lines continue quite active. In-
terest is now turning among merchan-
dise manufacturers to Fall prepara-
tions.

com-

 

THE FIRST AIR LINER.

‘The Graf Zeppelin has done it again.
This time, taking the Southern route
from Spain to Brazil, it has crossed
the Atlantic smoothly and without
special incident, following its schedule
with a regularity which ocean liners
did not achieve for many years after
their introduction to regular service.
It is becoming a matter of course for
the Graf Zeppelin to cross oceans or
continents at the bidding of Dr. Eck-
ener, and its flights are fast becoming
commonplace. They ‘have proved,
within certain limitations, the prac-
ticabiity of a transatlantic dirigible
service and we do not doubt that when
Dr. Eckener’s plans for such a de-
velopment are completed passengers
for the ocean crossings will be ready.
The element of risk which must al-
ways be present in transoceanic flights
of any kind and which, indeed, is not
entirely eliminated in steamship cross-
ings will be a deterrent for many pros-
pective travelers, but speed and ad-
venture have a strong appeal. Dr.
Eckener has proved that he can han-
die the Graf Zeppelin with uncanny
skill in bad weather and that under
favorable conditions he can navigate
with the surety of the captain of. an
ocean liner.

 

DOLLAR BOOKS.

That one of the major necessities of
the rounded life—a book—should have
its price cut squarely in two in this
age and generation is so revolutionary
a change as almost to challenge be-
lief. That a best-selling story of the
moment, like Mary Roberts Rinehart’s
“The Door,” may soon be bought for
one dollar instead of two is enough to
astonish a country used to seeing
prices go up and up and ever up, in-
stead of down.

Whether this price cut will accom-
plish the purpose of the publishers and

create so large a volume demand as
to help the booksellers’ business re-
mains to be seen. For our part we
are inclined to think that there should
be joined to it the suggestion the pub-
lishers reduce their long lists and
bring out fewer books.

Meanwhile we can think of many
people of our acquaintance who will
buy a book for a dollar but who ‘think
nrore than twice when the two dollar
figure faces them. If the publishers
can stand the gaff until “mass con-
sumption” is established, their .coun-
trymen owe them a debt of gratitude.
Anything, we feel sure, that helps the
spread of good reading helps the Na-
tion.

 

The problem posed by lower com-
modity. and merchandise prices is how
to maintain dollar volume. In com-
parison results with a year ago retail-
ers may find that they have sold just
as many units but at a smaller average
price, so that sales in dollars show a
shrinkage.

So far the most popular method of
meeting the problem has been to drive
for greater unit volume by offering
about the same goods as formerly at
reduced prices. The contrasting plan
of “trading-up” to preserve dollar vol-
ume has not drawn many followers,
and yet it seems to offer several real
advantages. For one thing, shoppers
are more critical to-day. "They want
bargains, it is true, but they also want
value and there is such a quantity of
obviously cheap merchandise about
that better quality certainly exerts an
unusual appeal.

The purchase ‘by stores of somewhat
better qualities—quality “specials” they
might be called—is certainly deserving
of test despite what are considered ad-
verse conditions. Such buying should
raise the average sale and with it the
prestige of the distributor.

 

DICTIONARY OF DIET.

Eating as a fine art is supposed to
have reached its supremacy in France,
though there are many tourist Ameri-
cans who will dispute it in favor of
such home-grown delicacies as they
are used to. But the French cherish
the tradition of their gastronomic
artistry and have recently enshrined it
in an academy with a limited member-
ship and the responsibility of publish-
ing a dictionary and grammar devoted
to the language of food and cooking.

It is not recorded, however, that the
Academie des Gastronomes has pub-
lished a cookbook or that it contem-
plates doing so. To take such action
would, in fact, destroy the legend of
the French mastery over salad and
sauce, garnish and gravy, spice and
savor. It would mean that cooking
and menu-making are matters of for-
mula, whereas the French insist that
they are art.

In general, the American housewife
would agree with this theory. She usu-
ally owns a cookbook ‘but permits her
individuality to triumph over its ad-
vice. If she is a very good cook, she
has her secrets and her occasions of
culinary inspiration. These are ele-
ments of art.

i

 

 

 

 

 

coer

 

Geese.

 

 

 

May 28, 1920

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

Out Around last Saturday included
brief stops at Grattan, Cook’s Corners,
3elding, Orleans, Wood’s Corners,
Shiloh, Fenwick, Sheridan and Green-
ville. We found most of the merchants
we called on in a happy frame of mind
and all of them looking forward to a
prosperous summer season. We found
only one change of ownership during
the day. Fred Galloway, who has
conducted a grocery store at Cook's
Corners for the past twenty-five years,
has sold his stock to Russell Sage, who
has brightened up the store by the lib-
eral application of fresh paint and
added a two tank oil station. I see no
reason why he should not do well. Mr.
Galloway has earned a vacation after
a long and patient career as corner
grocer.

 

While approaching Orleans the
speedometer registered 50,000 miles on
our eight year old Packard. This means
that we have covered a mileage equal
to the distance twice around the world
undertaking to bring hope and courage
to the mercantile patrons of the
Tradesman. In the meantime many
trips have been made by the easy-
riding and easy-driving Franklin, with
which the name of the Tradesman is
indissolubly connected. I have owned
eleven of the fourteen series put out
by the Franklin Co. and never got
stung but once. A pattern put out
during the kaiser’s war was woefully
defective, due to the drafting of so
many good mechanics from the fac-
tory to take part in the great conflict
precipitated by the beast who thought
he could rule the world. Both cars
are certainly leaders in their respective
classes and are worthy of all the good
things which can be said about them.

 

I assume that the number of cars on
the road has increased threefold dur-
ing the past eight years, but I believe
the number of careless drivers has in-
creased tenfold. Instead of getting
better the situation appears to be rap-
idly becoming worse. It wili continue
to become worse until more strenuous
laws are made—and rigidly enforced—
to punish reckless drivers. I think a
man who takes a chance in passing a
driver ahead of him when traffic is so
congested that he imperils the lives of
others should be deprived of his driv-
er’s license forever and punished by a
long term in the penitentiary if he ever
undertakes to drive without a license.
I think this abuse—this criminal prac-
tice—is the direct cause of more than
half of our accidents and fatalities. If
this practice continues much longer
our lawmakers will certainly be com-
pelled to take drastic action.

 

I find it impossible to refer to truck
drivers without feeling my temperature
rise rapidly. As a class, they are the
worst specimens of men I ever met. Of
course, there are a few exceptions, like
the drivers employed by the Standard
Oil Co. and the Hekman Biscuit Co.,
but most of them are brutal by na-
ture, apparently deficient in intellect
and utterly regardless of the rules of

MICHIGAN

the road and the rights of others. The
chain store truck drivers are bad
enough, but the men who handle
trucks from small towns are utterly
impossible. They drive in the center
of the road most of the time and pay
no attention to signals from approach-
ing cars which wish to pass. When
chided for their actions, they are in-
variably abusive in language and ugly
in action. I think the trucks should be
prohibited from using the cement roads
which the State has provided for decent
people who drive decently and observe
the ordinary rules of safety.

I may be biased because of my
prejudice against criminal drivers of
automobiles, but to me it looks as
though nine-tenths of the men, women
and children who handle the wheels
i10wadays have no just conception of
common decency, the rules of the road
and the laws of the State enacted to
govern automobile drivers. They pass
cars on the right side, pass cars on
curves, pass cars at street and road
crossings and pass cars when ascend-
ing hills. Not once in a hundred times
do they give a warning signal in pass-
ing. The new rule in this city that the
first driver to invade a street crossing
has the sole right of way is not ob-
served one time in a hundred. Be-
cause of these lapses of decency and
good judgment I do not wonder there
are so many fatalities. I wonder why
there are so few.

Speaking of the kaiser, recalls a re-
cent news item sent to this country by
the Associated Press affirming that
the man who is personally guilty of
the deaths of eight million men who
were killed in the war precipitated by
the kaiser still pretends that he is the
direct personal representative of the
Lord, standing in identically the same
position to the Almighty that Jesus
did during his brief stay on earth. A
peculiar feature about this claim is that
a considerable number of German peo-
ple apparently accept the claim as true
and shail the kaiser as ‘Most Highest”
when his name is spoken or his picture
is in evidence. To my thinking such
an imposter should be placed in a bug
house. I shall never forgive Lloyd
George for failing to keep his promise
to send the brutal monarch to St.
Helena. After all this would be hard on
St. Helena after it had sheltered so great
a soul as Napoleon—greater in the ob-
scurity of defeat than in the hectic
periods of victory over monster op-
posing armies. Napoleon did not
saturate ‘his soul with hypocrisy in the
decadent days of his career, as his
utterly ridiculous imitator does. He
saw the light in his later days and
fully realized the wretchedly foolish
life he had led in undertaking to sub-
due the world to the will of one man.

 

Referring to my reference to the
political situation in this department
last week, a leading newspaper man of
long experience writes me as follows:

Politics is a queer game which never
appealed to me. We are always yell-
ing for liberty or death, like Daniel
Webster, and as yet we are only sure
of one of the alternatives. We have
found several ways of dealing with the
individual despot and tyrant, but dis-

TRADESMAN

cover, presently, what the ancient
Greeks discovered centuries before the
Christian era and handed down to us
in an interesting parable of mythology.
The hydra was a fabulous monster
with 100 heads which had an unpleas-
ant way of destroying all who stood
up to it. Presently Hercules, half god
and half human, tackled the beast and
lopped off the heads. but discovered
there was always one which was im-
mortal and indestructible. Another
version has it that as Hercules hacked
off the heads he had his friend, Iolaus,
sear the necks to prevent a re-growth
of the heads, and to his dismay found
that two heads then grew where each
one had been cut off.

Sir ‘Walter Scott seemed to have his
own particular interpretation of the
fable or myth for he wrote, in his Lady
of the Lake:

Who o’er the herd would wish to reign,
Fantastic, ffckle, fierce and vain!

Vain as the leaf upon the stream,

And fickle as a changeful dream;
Fantastic as a woman's mood,

And fierce as Frenzy’s fever’d blood.
Thou many-headed monster thing,

Oh who would wish to be thy king.

Sir Walter seems to have discovered
that democracy, or any faction of it,
once put in power, can be as fierce a
despot as any Nero and sometimes
quite as insane. The difficulty always
before us lies in the fact that one can-
not be elected to high office without
exercising a good deal of finesse by
which the elements which make up the
majority of electors can be made to
believe that —— 6F SO-and-so, is
with us and of us, and will be our ad-
vocate in the councils of the Nation.
The endeavor to be all things to all
men—and some women—puts a terrific
strain upon mentality, morality and
good faith. And meanwhile those who
look on within sight and understanding
are pretty sure to charge the politician
with catering, if not truckling, to ele-
ments which are more or less discord-
ant. Without a majority no one can
be elected and the ways and means of
securing majority support are not al-
ways in a rectilinear course. There we
have one of the main weaknesses of
democracy or republicanism.

The business of preventing any one
of the many selfish elements in human
society from dominating the policies of
government is pretty serious and it
often turns out that the remedy proves
as annoving as the disease. Note the
change in the mode of electing Sena-
tors of the United States. For many
years such nominations, in certain
states, were virtually dictated by
powerful aggregations of corporations
which wished to avoid all Govern-
mental reStraints and then to take full
advantage of their freedom of action.
Legislatures were controlled by bosses
who were the agents of predatory in-
terests. But what is the result of an
unintelligent popular selection? The
corporations which troubled to pick
senators certainly picked able men
whose ministrations, except in a few
instances, were beneficial. Public selec-
tion means casting a ballot for mere
names—very often—and_ individuals
whose true characteristics are unknown
and so we have a mass of mediocrities
and inferiors, as compared with the
Senates of the old regime. We need
look no further for the element of con-
trol than was repeatedly demonstrated
during the Pingree regime as Gover-
nor. Pingree held that all property
should be taxed alike, including rail-
ways and other corporations which
were privileged with a special tax.
Railways and other’ corporations
naturally resisted the property tax and
preferred the specific tax system, based
upon gross earnings—as their systems
of book-keeping would make their
gross earnings appear. They did not
bother with the lower house. but saw
to it that always nineteen members of
the Senate would “vote right” and
thus defeat equal taxation. But Pin-
gree kept “putting the cusses on rec-

 

ord,” as he expressed it, until the game
was fully exposed to the public eye
and the bill became a law—and Michi-
gan’s realization from corporate tax
was doubled.

A wise old bird like you should
know ‘better than to set me off on one
of my homiletic spiels, after this
fashion. It is the fashion to charge
our infirmities up against heredity, en-
vironment or provocation so, follow-
ing the fashion. I am laying the above
against you.

Harry M. Royal, the leading spirit
in the publication of four newspapers
in Oceana county, joined the force of
the Michigan Tradesman in May, 1884,
when the
months old. He remained with us for
four years, leaving the city in May,
1888, to remove to Shelby
laudable

paper was about eight

for two
get mar-
ried and to start the Oceana Herald.

undertakings—to

He has achieved success in both under-
takings. Three additional newspapers
have been added to the original pub-
lication and four brand new Royals
have put in an appearance in the Royal
family
daughters.

circle—two sons and two
All have been raised with
given college educations,
married and settled in homes of their
throw of the

Some of the boys

due care,

own within a stone’s
Royal residence.
who have graduated from the Trades-
man may have made more money than
Harry Royal, but none have been more
steadfast in the work of building up

home, family, community and State

than the subject of this paragraph.

Loyalty to home, friends, lodge,
church, town, State and country has
always been his watchword.

I received a call this week from
George W. Welsh, City Manager of
Grand Rapids, who assures me that
he has no intention of conducting the
Couzens campaign this year; that he
has never acted as campaign manager
for anyone but himself and that he is
entirely satisfied with his present
position as executive officer of the city
government of Grand Rapids. I am
glad to record this statement, because
I believe it will do much to convince
the friends of Mr. Welsh that he is
just as anxious to serve Grand Rapids
people well and faithfully as he may
be to serve the people of Michigan as
governor two or four years hence.

I am sorry to note that things are
not going well with the Berkey & Gay
Furniture Co., now known as_ the
Berkey & Gay division of the Simmons
Co. Last week the directors passed
the dividend on the preferred stock,
which action has been anticipated for
some time. It is reported that the
office fixtures and equipment are be-
ing removed to Chicago and that many
men are being laid off—many of them
long time employes of the company—
and told their suspension will be a
matter of three months at least. This
condition was plainly foreshadowed
when the purchaser of the business
dispensed with the services of the key
men who had occupied managerial
positions with the organization and in-
troduced into executive positions men
who have no knowledge of conditions
as they exist im the Grand Rapids

 

 

10

furniture market. The abandonment
of high grade goods and the substitu-
tion of mass production in cheap goods
made from soft woods was evidently
a fatal error from which the company
can never recover. E. A. Stowe.
——_>- >
Michigan Men Favor Bright Pastel
Colors.

Ann Arbor, May 27—The University
of Michigan students are showing a
preference for the bright pastel colors.
With the arrival of warm and fair
weather they have been showing an
increased interest in the spring furnish-
ings, and merchants report better de-
hand for shirts, sweaters, jackets, un-
derwear and hosiery in the brightest
colors that the season affords. :

‘Canary yellow, as was expected, is
the favorite color among the college
boys, and the store of G. H. Wild Co.,
for one, has made numerous sales of
the new canary yellow sleeveless
sweaters. White and _ pastel shades
were also featured and sweaters in
burnt orange and blue shades were
good sellers. :

Most of the students have gone in
for flannel trousers for sports wear,
white flannel trousers without stripes
replacing the knickers to a large ex-
tent. The collegians also show a de-
cided preference for the season’s new-
est sports shoes in white and tan,
while black and white shoes are con-
spicuous by their absence. :

One feature of the spring season is
the adoption of wash ties, principally
white with neat figures, but all pastel
shades are good.

An attractive display of ensembles
was arranged by Van Boven, Inc., the
past week. One window showed a
brown flannel suit. canary yellow shirt,
yellow tie with neat brown figures,
yellow and white socks, tan and white
shoes and yellow belt. Another win-
dow portrayed the same idea in gray
and blue and white shoes. :

Blue flannel coats arranged with
plain white and white with blue stripes
were the outstanding features of the
Wagner & Co. display.

Tinker & Co. reports that with the
warm weather of the first part of May
a decided trend toward sports clothes
was noted.

—_——_>->___—_

Producers Busy on Fall Chinaware.

With current activity in popular-
price chinaware continuing at a sub-
normal rate, manufacturers and sell-
ing agents at present are concentrat-
ing their attention on Fall lines. The
number of buyers in the Eastern mar-
ket at present is small and their pur-
chasing is limited to replacements. Al-
though details regarding producers’
plans for Fall have not been announced
it is known that most of the companies
are planning innovations to attract
greater interest to their products. New
designs both in body and decoration of
dinner set pieces are contemplated, it
was stated yesterday.

a  —<———_—__—_—

Lamp Shade Covers in Demand.

Although the chief demand on lamps
and lamp shades is confined to low-end
merchandise at present, there has been
a seasonal increase in the sale of lamp
shade covers for the protection of bet-
ter type shades now being stored away
for the Summer months. An_ oiled
silk cover which is proof against
moisture and dust has attracted atten-
tion. The covers, which are made up
in all standard lamp shade sizes, re-
tail from 90 cents up to $2. Other
types are offered in a wide range of
colors and are also enjoying a brisk
call.

MICHIGAN

BRAINS VS. COMPETITION.

 

Making Ideas Work Is the Road To
Success,

Some men you and I know are prone
to permit obstacles to bring on a fit
of depression. The atmosphere of
their stores becomes ultamarine. indi-
go—and then some. The chap across
the street did this or is doing that and
business is going to the bowwows. But
there are other men who seem to de-
light running up against a tough prop-
osition. It whets their initiative, spurs
them to deep thoughts, evolves ideas,
and the happy part of it is that they
go ahead and make those ideas work
out into a profit.

Ideas which simply “die a bornin’”
don’t amount to a tinker’s darn!

Ideas worked out made the patent
office in Washington a necessity and
those same patents made many of
America’s multi-millionaires.

There isn’t a good staple line of
merchandise on your shelves that isn’t
backed up by an original idea of some
manufacturer, plus the initiative of his
publicity agents. Size up the kind of
packages, the type of displays you
have to-day and the sort of merchan-
dise you sold a decade ago.

If your ideas are good, stick to their
development. It is a known fact that
Wm. Wrigley, Jr.’s., dad was a Phila-
delphia soap maker. Wrigley’s first
business venture was to sell soap, car-
rying his stock in a basket on his arm.
Wrigley used the stick-to-it idea with
a vengeance. He would follow close
at the heels of a woman and persist
in his repeated urge to buy until his
basket was empty several times a day.
He stuck to it. In after years he ap-
plied the same principle and the world
knows the answer.

It may be news to some men behind
the counter who think they have no
opportunity to know that Charles
Schwab, the great steel magnate, has
been reported as saying, “Mighty few
men are really happy when they retire
from business life in the full vigor of
their faculties. I wish I could start
again. I wish I was once,more the
country greenhorn clerking in a vil-
lage store. What a chance there is
to-day for the fellow who is willing to
work and willing to listen to the voice
of experience.”

The voice of experience is to profit
by the successful examples of those
about us. We can berate chain stores
as much as we desire, and we realize
there are chain store tactics that just
don’t fit in with legitimate store meth-
ods; but aside from the rank rotteness
of much that applies to the chains,
still there are those who have flour-
ished not in spite of chains, but be-
cause of them.

Imitation is the sincerest form of
flattery, but when you can turn that
imitating into cold cash, it doesn't
make the one you flatter feel any more
joyous on account of your so doing.
In other words, it pays to carefully
analyze the best, legitimate points of
competitors, then add your own ideas
and go them one better.

Some of the most successful mer-
chants I know are the ones who are

 

TRADESMAN May 28, 1930

 

WE ARE PLEASED TO ANNOUNCE THAT

MR. GEORGE A. STEKETEE

IS NOW ASSOCIATED WITH
OUR SALES ORGANIZATION

PETTER, CURTIS & PETTER

Incorporated
INVESTMENT BANKERS AND BROKERS
PHONE 4774
GRAND RAPIDS

Old Master
COFFEE

Universally Conceded To Be the Best
Brand on the Market For the Money.

MUSKEGON

 

 

 

SOLD ONLY BY

The Blodgett-Beckley Co.

Toledo, Ohio

 

 

 

 

 

 

 

Investment Securities

E. H. Rollins & Sons

Founded 1876
Phone 4745
4th Floor Grand Rapids Savings Bldg.

GRAND RAPIDS
Philadelphia
Los Angeles

New York
San Francisco

Boston Chicago

London

Denver

 

 

Wholesalers of Women’s Headwear
We specialize on an $18.00 line for popular priced trade.
Let us Parcel Post a small assortment.

J. A. SCOTT & CO.

 

 

28 Ionia Ave., S. W. Grand Rapids, Mich.

 

 

 

cnmienmmerrmnes

 

 

 

a

OST asia, Nr on

May 28, 1930

MICHIGAN

TRADESMAN 11

 

glad to get ideas from the salesmen
who call on them in their stores. Men
who see many angles of business life,
who know what scores of other stores
are doing to stimulate business. Such
a background is invaluable to the deal-
er who is wise enough to accept it.

Wholesalers and manufacturers are
today doing more in educational lines
for the trade than ever before. They
have been forced to this course, es-
pecially with the independents, to put
the independents on a par or above
par with the syndicate concerns

Merchants in any and all lines must
become imbued with the idea that
they are salesmen, no more and no
less. There is but one real object in
running any store—to make as many
turn overs in a year as possible, with
as great a profit as possible. To keep
the cash register hustling by means of
sales, more sales and sales on top of
sales. Everything within and around
about your store that culminates in
this end is worthy of your most con-
centrated thought.

You are not a door bell ringer, an
agent or peddler, but there is a lot to
be learned even from these enemies of
legitimate trade. The agent of to-day
has been educated, he is persistent, he
knows his line and he goes after busi-
ness determined to fill his order book
at the earliest possible moment. He
has his samples in attractive shape, he
is polite, persuasive and he often skims
much of the cream you should have.
It is your game to induce customers
into the store, then handle them as
efficiently as does the man or woman
at the house door.

The means used to induce trade to
come into a store are legion. They
have been outlined many times. Just
how many of the inducements are you
actually putting into effect? The print-
ed word, in newspaper, circular or
through the mails, the “invitations”;
and are your invitations really an in-
ducement, or merely a _ waste of
money?

Here is food for deep thought, time
spent on improving and strengthening
your advertising and publicity is mon-
ey well spent.

Your stock arrangements, your win-
dow displays, your attitude and that
of your salesforce. You know or should
know the vital importance of all of
these attirbutes to modern merchan-
dising and, knowing, you should not
be terming yourself a merchant if you
do not utilize and perfect these same
attributes.

‘Men who initiate ideas of their own,
those who strike out boldly for them-
selves, are masters of their fate. As
a seller of merchandise your oppor-
tunities are boundless. you are at the
mercy of no outward circumstance, for
it is your prerogative to evolve your
own standards of execution. It is up
to you to make a pathway to your
door. Success comes to the merchant
who definitely decides that there is one
sure fire method of distancing any and
all competition—and that is by the use
of brains, ideas and developing those
ideas to the utmost.

There can be no hard and fast set
rule for any one store or any one busi-

ness; circumstances and _ conditions
vary. This is the lever upon which
your own originality hinges, making
the immediate circumstances surround-
ing your store work out, through your
brain creations to glorious, ultimate
success. Hugh King Harris.
+ -e
Panama Sales Above Normal.
One bright spot in the straw hat
situation to date is the comparatively
good consumer response on panamias.
These types of headgear are receiving
more than their normal share of the
demand, a development traced to the
lower prices at which wearable pan-
amas are being offered this season.
Volume business, it was pointed out,
is being done at a figure as low as $5.
Sennits met with a brisker call yester-
day than at any time since the retail
season was launched. Provided weath-
er conditions are favorable to-day, sales
are expected to reach an early season
peak.
——_>-+___
Furniture Orders Limited.
Fewer buyers entered the furniture
market last week than in the preced-
ing period, and those who did visit the
show rooms scaled their buying to
necessary stock replacements. Sum-
mer specialties were fairly active, re-
flecting the current brisk demand
among consumers for this type of mer-
chandise. Early enquiries on goods
available at special
summer furniture sales were reported
in some quarters, but actual purchas-
ing, it is believed, will not develop un-
til the Fall lines are put on display at
the opening next month.
——_>+-____
See Larger Fall Group Buying.
The Spring has seen no lessening
of the importance of group buying
and indications are that it will figure
as prominently, if not more so, during
the approaching Fall wholesale season.
The probabilities are, it was added,
that the total volume of group  pur-
chases in the coming season will be
larger than for the same period last
year as additional stores are represent-
ed. It was held likely that mergers of
some of the group offices will serve to
strengthen the general position of
groups as buying agencies.
—___--+
Hosiery Active in Furnishings.
Hosiery is proving one of the most
active items in men’s furnishings. Sales
are running ahead of last year in units,
but not in dollars owing to the lower
prices being quoted on this merchan-
dise. The call is almost entirely for
neat patterns in silk and rayon mix-
tures. Sales of neckwear are running
about 10 per cent. behind expectations,
this executive said, and are not hold-
ing to the volume normally established
between shirt and neckwear turnover.
Lack of outstanding novelties was said
to be a factor in this.
—_—__»+

Been With Us Twenty-five Years.
Central Lake, May 26—We have
been subscribers to your good paper
for twenty-five years or more and will
continue to be with you as long as
we are in business and probably longer.
We cannot conceive how any person in
business would consent to be without
the Michigan Tradesman if they had
ever read a copy of same.
Smallegan, Smith & Conipany.

prices for mid-

 

 

AMERICAN COMMONWEALTHS
POWER CORPORATION

New York Grand Rapids St. Louis
Dividend Notice

The Board of Directors of American Commonwealths
Power Corporation has declared the following dividends:

PREFERRED STOCK

The regular quarterly dividend of $1.75 per share on the First
Preferred stock, Series A, payable August 1, 1930, to stock-
holders of record at the close of business July 15, 1930.

The regular quarterly dividend of $1.62 per share on the
First Preferred stock, $6.50 Dividend Series, payable August
1, 1930, to stockholders of record at the close of business July
15, 1930.

The regular quarterly dividend of $1.50 per share on the
First Preferred stock, $6 Dividend Series of 1929, payable
August 1, 1930, to stockholders of record at the close of busi-
ness July 15, 1930.

The regular quarterly dividend of $1.75 per share on the
Second Preferred stock, Series A, payable August 1, 1930, to
stockholders of record at the close of business July 15, 1930.

COMMON STOCK

The regular quarterly dividend of 1/40 of one share, (214%)
payable in Class A Common stock on July 25, 1930, on each
share of Class A and Class B Common stock, to stockholders
of record at the close of business June 30, 1930.

Where the stock dividend results in Fractional shares Scrip
certificates for such fractions will be issued which can, at the
option of the stockholders, be consolidated into full shares by
the purchase of additional Fractional shares. The Company
will assist stockholders in the purchase of additional Fractional
shares.

Checks and stock certificates in payment
of dividends will be mailed in due course.

ALBERT VERMEER, Treasurer.

May 14, 1930.

 

 

 

 

 

 

  

“The world owes a living only to the
man who earns it, hence a lot of people
are getting head over heels in debt.”

KVP DELICATESSEN PAPER
has a wonderful earning power. The many uses and
protective qualities of this sheet will actually earn
money for the user.

If by the quality of this sheet and the service we give
you, we do not earn the right to ask for your business,
we have no right to expect it.

KALAMAZOO VEGETABLE PARCHMENT CO.

KALAMAZOO. MICHIGAN

 

 

 

 

COYE AWNINGS

bring
Beauty and Comfort

to
Home, Office, Store

Estimates without obligation

CHAS. A. COYE, INC.
Grand Rapids

   

Write for Style Book

 

 

 

BULMAN STEEL STORE EQUIPMENT

Is not built down to a price but up to the exacting demands of
modern merchandising—and years of uninterrupted service.
Steel Shelving, Steel Counters and Display Equipment
“Over 26 years building steel! store equipment”’

THE E. O. BULMAN MFG. CO., INC.

GRAND RAPIDS MICHIGAN

 

 

 

 

12

FINANCIAL

Average Yield on Stocks Now Less
Than Bonds.

Every now and then it is good to
view movements in the stock market
through variations presented not in
the quotations themselves but in the
indicated yields offered by the market
tc investors.

In the quiet markets of recent ses-
sions the indicated yield on common
stocks has settled down to a hasis
roughly midway between the poorest
and best yields offered in 1929. Your
average yield on ninety common stocks
in the quality group on purchases at
prevailing prices would be 3.92 per
cent. That is not nearly so attractive
a return as the market in these same
stocks offered when prices were at
their bottom on November 13. It is
a substantially better return than was
offered when stocks were at their
peaks in early September. When
stocks were scraping bottom the yield
was 4.90 per cent. When they were
at their record peak in early September
the return was only 2.88 per cent. The
present yield of 3.92 is half way he-
tween these two extremes.

Now if we assume that stocks in the
future will continue to sell not on the
basis of yield to investors but on the
prospect of appreciation, and if we as-
sume that the prospect for apprecia-
tion is what it was once, the current
yields present attractions. Up to the
market's crash of last autumn = such
favorable yields as now had not been
available since the middle of 1928. The
question then becomes whether the
general investing public will be guided
in its stock purchases any more than
in the past by a consideration of yields.

Still another interesting way to judge
the variation in indicated yields is
through a comparison with bonds. Up
to the beginning of 1928 bonds in this
country had sold consistently on levels
returning less to investors than stocks.
We all know that from then on stocks
became more and more popular and
bonds less and less popular—which is
to say that stocks sold on a lower and
lower yield basis whereas bonds sold
on a higher and higher basis. At the
1929 autumn extremes stocks were
selling to yield but 2.88 per cent.
whereas bonds were selling to yield
4.60 per cent. The gap has been par-
tially but not wholly closed. In the
current market bonds still offer a
greater return than stocks but the
disparity is not as wide as it was.

Paul Willard Garrett.
[Copyrighted, 1930.]
—_»+ + >—___
Studying Trend With View To Modi-
fying Attitude.

There are only six states and the
District of Columbia that group bank-
ing organizations have not penetrated,
a survey of the field shows. Files of
the American Bankers’ Association
show 1,922 banks with more than $15,-
000,000,000 aggregate resources in 269
groups or chain systems.

What new regulations should be
adopted in view of the rapid changes
taking place in banking the Economy
Policy Commission of the association
has been unable to decide after a
lengthy study. Obvious economies

MICHIGAN

are found in centralized operation and
control.

Far-reaching developments in bank-
ing are impending, it is felt in. Wall
Street, where reports of further con-
solidations among the country’s larg-
est financial institutions are repeatedly
heard. Preparations for Nation-wide
bank systems are gaining momentum,
it is felt.

Testimony before the House Bank-
ing and Currency Committee was cited
in the association’s report. Operating
heads of some of the large group sys-
tems found, under certain conditions,
definite operating and economic ad-
vantage in both group and branch
banking over independent unit bank-
ing.

“Some thought group banking was
only a transitional stage, that branch
banking was preferable, and if it were
permitted on an extensive enough
scale they would change their groups
over to branch systems,” says the re-
port. “Others held that group bank-
ing was preferable as being more
flexible and maintaining greater local
independence and contact.

“Some held that the ideal plan was
a combination of the two, with group
bank units for localities strong enough
to support complete banking institu-
tions and with branch offices extend-
ing into the smaller places. Several be-
lieve there would always be room for
vigorous independent unit bank com-
petitors.”

The association's report, recognizing
the drift toward revolutionary changes,
is inclined to offer little hope for Gov-
ernor Roy A. Young’s proposal of
“trade-area” branch systems. The
possibility of a modification of the as-
seciation’s stand on branch banking
is suggested.

“In the meantime,” it says in con-
clusion, “we do not hesitate to venture
the opinion that the association in the
not distant future will have to modify
the position it has taken in the branch
banking problem, although we do not
believe that so-called ‘trade-area’
branch banking is likely to gain the
support of any large percentage of the
banking fraternity.”

William Russell White.
| Copyrighted, 1930.]
+> +. ___
Deflation Must Have Fairly Well Run
Its Course.

Whatever theories to the contrary
some may entertain the deflation in
business already has run further than
in any corrective period since the
1920-1921-1922 post-war adjustment.

The story is told in the figures on
commercial loans. At their peak on
November 20, 1929 the weekly report-
ing member bank loans designated by
the Reserve as “ail other,” but which
represent for the most part commer-
cial loans, stood at $9,871,000,000. Then
deflation set in.

Steadily for six months this huge
yolume of outstanding commercial
loans has been cut down. It now
stands $1,311,000,000 lower than in

November. Whatever froth there was

in the rapid expansion of 1929 must
have been brushed away by this per-
sistent fall in commercial loans. These
loans have gone down to a level lower
not only than they were a year ago

 

 

 

TRADESMAN

I> Ries up-

on a time, you went
to your banker for
accommodation ...
now you go to him
for service. And the
whole evolution of
banking, as con-
ceived by the Old
Kent, lies in that
difference. Do you
know just how far
the Old Kent goes to
serve you? If you
don’t, why not find
out? An investiga-
tion might prove

lastingly profitable!

 

 

May 28, 1930

 

0LD
KENT
BANK

36

14 OFFICES
CAPITAL AND SURPLUS
$4,000,000.00

 

 

 

 

The Measure of a Bank

The ability of any banking institution
is measured by its good name, its financial
resources and its physical equipment.

Judged by these standards we are proud
of our bank. It has always been linked
with the progress of its Community and
its resources are more than adequate.

Q

GRAND RAPIDS SAVINGS BANK
‘The Bank Where You Feel At Home’’
16 CONVENIENT OFFICES

 

 

 

 

 

 

 

 

 

 

 

 

 

 

May 28, 1938¢

MICHIGAN

TRADESMAN

 

but lower than they were at this time
in 1928 and in 1927.

To find a movement toward defla-
tion in business anything like this we
must go back to the gigantic readjust-
ments of the post-war debacle that fol-
lowed 1920. Commercial loans at $9,-
741,000,000 in October, 1920 averaged
higher than in any other month of
that period. The shrinkage then per-
sisted for nearly two years. It was
not until July, 1922 that the low month
in that readjustment was reached with
loans at $7,064,000,000. The deflation
of $1,311,000,000 in the last six months
is almost exactly half that of $2,677,-
000,000 witnessed between October,
1920 and July, 1922.

Now the interesting conclusion back
of these figures is not that we must
expect still another $1,311,000,000 re-
duction in commercial loans to put
the feet of business on solid rock. The
evils needing correction were no way
nearly so severe in 1929 as they were
in 1920. We were not in late 1929 con-
fronted with the tremendous inflated
commodity price level that gave us so
much trouble in 1920.

Fundamentals were not as bad in
1929 as they were in 1920. Yet the
adjustment in commercial loans in six
months has been half that witnessed
then in two years. It suggests that
the processes of necessary deflation
must already have pretty well run its

Paul Willard Garrett.
[Copyrighted, 1930.]
—_+2+____

Two Essential Requirements in Mak-
ing Investments.

Necessary factors that make a de-
sirable investment may be divided into
two prime essentials and those of sec-
ondary importance, according to a
concise discussion of the fundamentals
of sound investing prepaged by the
Northern Trust Company, Chicago.

Safety of principal and regularity of
income are stressed as the prime es-
sentials. Unless the requirements are
filled, securities probably should be re-
garded as speculations. An ideal in-
vestment is one that can be marketed
at a moment’s notice without loss or
can be used as collateral for a bank
loan, the bank contends.

The nature of a corporation’s busi-
ness is cited as of considerable im-
portance. Whether or not competi-
tion is unusually severe should receive
consideration. An industry dependent
in large measure on patents usually
should be avoided.

Five factors should be kept in mind
in appraising the investment merits of
corporate obligations, says the bank.
Securities of producers barely able to
show profits are to be avoided even
though the industry in which they op-
erate may be good.

Management should be carefully
scrutinized. It probably is the most
important factor. Character and abil-
ity of those in charge of a company
often mean the difference between
success and failure. Earnings, the
third factor, should show an upward
trend—at least no signs of irregularity.

Strength in the financial position of
a borrower is a fourth factor. Com-
‘parisons of current assets with current
liabilities, of fixed assets with bonded
debt and of bonded debt with capital

course.

stock and surplus are suggested. Fu-
ture prospects of a corporation are
stressed as the fifth factor.

Investments should be re-examined
periodically in the light of changing
conditions. If a purchaser’s re-examina-
tions indicates some issues should be
eliminated, they should be effected
without delay.

This might be a pretty good time to
examine one’s portfolio, with the
stock market zigzagging aimlessly and
the bond market showing little life, for
business is going to revive one of these
days, and the ticker will be humming

William Russell White.
[Copyrighted, 1930.]

merrily.

—_++ >
One Merchant’s Opinion on the Vol-
stead Act.

Greenville, May 21—I have lived
over seventy years without the use of
strong drink or tobacco, but it would
be too selfish to ask or expect my
friends or associates to be governed
by my judgment, as my principle is to
give others the same free right to their
opinions as I ask for myself, which is
equal rights to all and special privileg-
es to none. Not being a user of strong
drink, you may wonder why I have
not taken an active part in the enforce-
ment of the Volstead act. I will give
you two or three reasons why. First,
I did not wish to be in a class that
used deception in a wholesale manner,
by talking dry and drinking wet. I
have lived with two different families
since the birth of the Volstead act and
the heads of both were very enthusias-
tically dry and at. one time both had
from a quart to a gallon of whisky in
their houses and one of these parties
said to me, “You are funny, because
you do not use strong drink.” I would
much rather be called funny than a
hypocrite. Then, too, I would be
classed with the bootleggers, as they
vote and talk in favor of the Volstead
act. Then in their procedure in en-
forcing the law they use too much
partiality. They make a specialty of
attacking the one armed and unlegal
people. If thev accidentally meet a
man with a truck load they will fine
him $200, which can be construed as a
license, but if they meet a man with a
half pint of gin they give him a life
sentence or if a party is killed by a
reckless driver of an automobile, if his
breath isn’t veneered with liquor, he
gets one or two years in prison, but if
otherwise he gets life imprisonment.
Such a system is a disgrace to any
state or nation, but that is the disposi-
tion of the dry element in all their
dealings. Now they are trying to stop
the sale of bottles and caps, expecting
to reduce the production of home
brew, but why don’t they make it ef-
fective by adding the article which
home brew cannot be made without,
which is sugar. The reason they don’t
include sugar is that they would have
to submit to a little sacrifice, which is
strictly against their principles even
by so doing they could effect a com-
plete enforcement of the law. Then
can we understand the condition of the
country, morally and financially, when
under laws made by such a class of
people. Then they say that the out-
come of the dry act is a fraud, merely
because it doesn’t favor them. If it
did, the fraud would be excepted. They
don’t wish to give other people the
same right to their opinion as they en-
joy themselves. E. Reynolds.

—_2 + .___
The Place Where He Fell.

Somewhere in France

There’s a sacred spot

Not a grave—not there;

A cross marks it not.

On that blood-stained ground

North of Verdun,

Redeemed from the Hun,

May ever a Frenchman's cot be found;

None other displace it.

None other disgrace it.

"T'was paid for by the blood of our son.
. &. Whitney.

 

 

GRAND RAPIDS NATIONAL BANK

 

 

 

Established 1860—Incorporated 1865 — Nine Community Sranches

GRAND RAPIDS NATIONAL COMPANY

Investment Securities
Affiliated with Grand Rapids National Bank

 

 

 

L. A. GEISTERT & CO.

Investment Securities

GRAND RAPIDS — MICHIGAN
506-511 GRAND RAPIDS TRUST BUILDING

Telephone 8-1201

 

 

TAKE CARE!

Care for your family and your property. They're what you
care most about, aren't they? . . . You're here to look out for
them now, of course. But you will want to arrange for some
one to look out for them later on, and in a measure take your
place. This is only common prudence.

ovr @#

We are taking care of the property and families of many
men who have named us as executor and trustee under their
wills... . Why not let us do it for you? We have the knowl-
edge, the experience and the organization.

BANKERS TRUST COMPANY OF MUSKEGON

 

 

 

 

 

 

14

Incidents of Early Dutch Settlements
in Michigan.

Early Dutch settlers of Grand Rap-
ids and their descendants have made
liberal contributions of talent, indus-
try and thrift toward the development
of the city and the country surround-
ing it. The pioneers of the Dutch in-
vasion, so to speak, have passed on to
enjoy the reward of lives well spent
in this world in a “land that is always
bright and beautiful.” Preceding the
advent of the Dutch colonists, agents
were sent to America to observe and
investigate the condition of life and
the opportunities which would appeal
to the people of the Netherlands who
had sought, like the Pilgrims of Eng-
land, religious freedom and greater re-
ward for material activities. The
agents, historian VanSchelven relates,
were provided with credentials which
would enable them to appear worthy
of consideration by the people they
would meet in the United States and
money to defray their expenses of the
journey. The agents spent several
months in America and devoted a num-
ber o weeks in the pursuit of their in-
vestigations in Western Michigan and
Northeastern Wisconsin. Upon their
return to the Netherlands, the agents
issued favorable reports as to the op-
portunities for obtaining cheap arable
lands and lucrative employment in the
industrial centers during periods when
they would not be needed on farms.

Father VanRaalte organized a col-
ony preparatory to emigrating to
Michigan in 1845, and during the fol-
lowing year, after a journey over the
ocean that consumed six weeks, ar-
rived at Black Lake in Ottawa county
and proceeded to establish homes in
the wilderness.

The second colony, which included
such influential families as the Ver-
diers, the Verbecks and the Quintuses,
chose Wisconsin as their future homes.
Dutch families consist largely of chil-
dren. Colonists from the Netherlands
were richly endowed in that particular.
Of the children of the Quintus family,
a son, Jacob, was the most promising.
He possessed a keen, active intellect,
an unquenchable hunger for knowl-
edge, which he satisfied in a measure
in the public schools and with the aid
of private instructors. After he had
passed out of his youthful years, he
engaged in the publication of a news-
paper, printed in the Dutch language.
There were more Dutch settlers in
Michigan than in Wisconsin. Mr.
Quintus moved to Grand Rapids about
seventy-five years ago and in due time
launched his newspaper which bore
the title of DeStoompost. The late
Dennis Schram, Martin and John C.
Melis, and later Martin Schram, were
employed by Mr. Quintus in his me-
chanical department. The editorial
and business departments were as-
sumed by Mr. Quintus. A score of
years later Mr. Quintus sold De-
Stoompost to H. D. C. VanAomus
and entered the employ of the Mutual
Life Insurance Company, to which he
gave service during the remaining
years of his life, Mr. Quintus moved
to Plainwell about ten years ago to
spend his closing days with a daugh-
ter, Mrs. Doctor Arthur Hazlewood.

MICHIGAN

A son, John C. Quintus, after his
graduation as a mechanical engineer,
entered the service of the Federal
Government and was employed a long
period in the Nation’s river and har-
bor service.

Peter M. Decker kindly wrote the
following information in regard to the
Decker family:

My father, W. Decker, arrived in
America in 1870, soon after the ter-
mination of the civil war. He landed
in Grand Rapids at the old D. & M.
depot, on Plainfield avenue, at 12
o'clock at night, unable to speak one
word of English, and having a letter
addressed to G. Haan, who lived in
Grand Rapids. This Mr. Haan was
not a relative nor acquaintance of my
father, but an acquaintance of people
my father knew in Holland. My
father was born and raised in the
North of Holland, near DeHague
where the peace palace is located.

Mr. Haan took my father in and help-
ed him to find work. My father was a
tailor and found work with Stanley &
Schroeder, who had a merchant tailor-
ing establishment on Monroe near
Market. Later he made coats for E.
S. Pierce, the Housemans and others.
For twenty years he ran a business of
his own at Monroe and Ottawa and on
Ionia, corner of Fountain, the site is
now occupied by Steketee’s wholesale
dry goods company.

Our family consisted of eight chil-
dren, when my father sent for us a
year after his coming. There were
four more born here, making twelve
in all. Of these, my oldest brother,
Henry, who died four years ago, was
superintendent of the Bissell Sweeper
Company’s finishing department. He
finished its first sweeper and was with
the company continually until his
death.

My next oldest brother, Orrin, has
been in the real estate business in Chi-
cago for the last twenty-five years.

I have been in the same business in
Grand Rapids for thirty-five years.

My brother, Burt G., has been as-
sociated with me for twenty-five years
in the Decker & Jean firm.

My brother, William Decker, has
been in the plumbing ‘business, for
years he was the active secretary of
the National Association and also of
the State Association and the local as-
sociation of plumbers and gives all his
time to these activities.

My sisters married men who have
been prominent in the life of Grand
Rapids.

Maggie married A. J. Karreman,
superintendent of the Century Furni-
ture Co. for years, until his death last
fall.

Minnie married Thomas Benjamin,
the architect and builder, whose Cam-
bridge and Plymouth Road develop-
ments were outstanding.

Jessie, my youngest sister, married
Victor Duncan, a civil engineer, with
the Pere Marquette, and lives in De-
troit.

My father moved from one world to
another, overcoming tremendous ob-
stacles for the good of his children.
The blood of an adventurous pioneer
runs in our veins. We simply had to
make good.

I doubt however if any of the chil-
dren have had the courage and vision
and indomitable courage of my father.

Arthur Scott White.

Price Strong Factor in Shirts.

While there has been considerable
absorption of stocks of men’s shirts
for sales purposes, the trade continues
to be handicapped by the increasing
emphasis being placed on price mer-
chandise. This condition is said to be
more unsatisfactory..than in recent
years. Part of the trend was said to

TRADESMAN

reflect the concentration of many re-
tailers on the lower end merchandise
tc swell volume in their shirt depart-
ments. The outstanding item in the
shirt field continues to be the polo
White shirts in broadcloths
recent

garment.
are in volume demand, with
emphasis on oxfords.

oo

Rules should be made of tough rub-

ber—to stretch under pressure of ex-

ceptions, but to snap back into shape

as soon as the pressure of the excep-
tion is released.

 

 

 

 

American standard of living
is constantly on the up-
grade. With mass markets
demanding mass production,
industry is bound to keep
the productive dollar alive.
Our wants are always a step
ahead. With this ever in-
creasing market at our door
excellent investment oppor-
tunities are numerous.

Direct wire connections to
leading financial centers is a
service available to you
through this strong invest-
ment house.

A capacity to serve that wins
everlasting confidence.

ETTER,
URTIS&
ETTER

Investment Bankers and Brokers
— PHONE 4774 —

Grand Rapids Muskegon

 

GUARANTEED
542% and 6%

Ma-
Rate turity
$15,000 American Home
Security Co. -. 6% 1943
Guaranteed by Metropolitan
Casualty Insurance Com-
pany of New York
$35,000 Central Secur-
ities Company_. 6% 1940
Guaranteed by United States
Fidelity & Guaranty Co.
$ 5,000 Federal Home
Mortgage Co... 51% 1938
Guaranteed by National
Surety Company
$11,000 Union Mortgage
Company --.-.. 6% 1932
Guaranteed by Southern
Surety Company
$25,000 IMinois Standard
Mortgage Corpo-
pation. 00: 6% Serial
Guaranteed by Metropolitan
Casualty Insurance Com-
pany of New York
$10,000 National Union
Mortgage Company 6% 1946
Guaranteed by National
Surety Company

The
Industrial Company
Associated with
Union
Bank of Michigan
Grand Rapids,
Michigan
Resources over

$5,600,000.

 

 

 

 

   

The
AMERICAN
NATIONAL
° BANK °

4% interest paid. Capital

and Surplus $750,000.00.
Member of the Federal
Reserve System. Character
Loans made by our Indus-
ial Dept.

 

Gen. John H Schouten, Pres.

Ned B. Alsover, Vice Pres.
and Cashier

Fred H. Travis, Asst.

Cashier

   

 

    

 

 

  
 
  
 
   
  

084

o,
'e

 

Fenton

Davis
&
Boyle

Lavestment Bankers

vy

Detroit
Grand Rapids
Chicago

“How much easier our work
would be if we put forth as
much effort trying to im-
prove the quality of it as
most of us do trying to find
excuses for not properly at-
tending to it.’

George W. Ballinger

This Investment Bank-
ing House qualified.

 

 

POTATO CHIPS
Wholesome, delicious, convenient.
STA-CRISP POTATO CHIPS
Grand Rapids Potato Chip Co.
912 Division Ave.. South

 

©

 

 

 

 

 

 

 

May 28, 1930

MICHIGAN

TRADESMAN

15

 

MUTUAL FIRE INSURANCE

Definition of Co-insurance Made More
Clear.

My attention has been called to an
article on the Mutual Insurance page
of your issue of April 9, explaining the
co-insurance clause. While this ex-
planation may be all right, so far as the
86 per cent. co-insurance clause is con-
cerned, you know that in Michigan we
use not only the 80 per cent. co-insur-
ance clause, but many other percent-
age clauses, depending upon the wish-
es of the insurer and in connection
with sprinkler leakage insurance we
issue policies with co-insurance clauses
as low as 1 per cent. For this reason
and the fact that the explanation of the
clause itself is unnecessarily long, it
seems to me that it might be misunder-
stood by many and perhaps not clear
to others. For this reason and not in
a spirit of criticism, I am offering the
following explanation of the co-insur-
ance clause, which to me is a short,
concise and perfectly clear explanation
of the clause and its application. It is
as follows:

The co-insurance clause is a war-
ranty on the part of the assured that
he ‘or they will carry insurance to the
agreed percentage of value and in the
event of loss and failing to have in-
surance to that agreed percentage of
value at the time of loss, he or they
shall be a co-insurer to the extent of
the difference between the amount of
the insurance carried at the time of
less and the agreed percentage of value
of the property insured; and that this
applies in all cases except when the
loss comes up to or exceeds the agreed
percentage of valuc, in which case the
cc-insurance clause does not apply.

As stated above, I am not writing
this to criticise the article referred to,
but so that you can, if you desire, use
the definition given above, which seems
to me the clearest way of explaining
the application of the clause.

James M. Crosby.
——_+-+____

Leader of Arson Ring Confesses.

One professional fire-bug and sev-
eral of his accomplices are no longer
at liberty to prey upon the public. They
have confessed their crimes and must
pay the penalty.

It seems certain that a large per-
centage of the American public does
not realize the seriousness of incen-
diary fire losses and how they are re-
lated to each person. As a matter of
fact, the millions of dollars lost an-
nually from arson fires keep the cost
of insurance higher than need be, since
the cost must of necessity be based on
the average burning ratio, and the to-
tal fire waste is raised considerably by
incendiary fires. When the public be-
comes fully aware of this, and the extra
death hazard involved, fire-bugs will
find that their course not only runs
counter to public opinion but that it
means serious danger to their own
liberty.

Last July serious fires occurred in
the fur house of Lerner and Green-
berg and in the place of business of
Louis Dachis, both in New York City,
involving insurance exceeding $167,000.
According to the Prosecuting Attor-
ney’s office it was apparent that the

 

fires were set to meet financial revers-
es. In both cases goods purchased on
credit were subsequently removed
from the insured premises, sold, and
the money received, concealed. The
torch was applied to the premises after
all valuable merchandise had been re-
moved, leaving nothing but worthless
junk. It was hoped to obliterate evi-
dence of this by a fire which would
totally destroy the buildings.

After an extensive investigation
which lasted seven months under the
supervision of the office of United
States Attorney Charles G. Tuttle,
detectives were successful in arresting
Joe Eisenstein, the professional fire-
bug who started these fires. The de-
tectives closed in on their man after
tracing him to a farm house near
Urbanna, on the Rappahannock River
in Virginia, made a dramatic catch and
brought the fugitive to New York.
Meanwhile, the Federal grand jury in-
dicted Louis Drachis, Jacob Drachis,
Louis Klein, Morris Rosenthal, Meyer
Felcher, Jeanne Schwartz and two
others on a charge of conspiracy and
a scheme to defraud certain fire insur-
ance companies by arranging for the
fires mentioned above, after removing
great quantities of merchandise, and
then filing proofs of loss in an attempt
to collect over $160,000.

Assistant United States Attorney
Curran obtained a complete confession
from Eisenstein, in which he admitted
that for a compensation he started the
fires. Ben Greenberg, of the former
firm of Lerner and Greenberg, was
brought from Montreal, Canada, where
he had been in hiding for three months.
He made a confession, as he was im-
plicated not only in his own incendiary
fire, but assisted in starting the fire on
the premises of Louis Dachis. Con-
fessions were also obtained from others
involved in additional fires in New
York City.

More recently a joint session of the
Federal Court and General Sessions
Court was held in Manhattan, at which
complete confessions were obtained
from five men as_ follows: Joseph
Eisenstein and Jacob Dachis pleaded
guilty to arson in the second degree;
Louis Dachis, Benjamin Greenberg
and Hyman Lerner pleaded guilty to
arson in the third degree. Each of
these defendants also pleaded guilty to
a Federal indictment charging them
with using the mails to defraud. They
are now awaiting sentence.

The apprehension of these men is
considered one of the most important
events in arson circles in recent years.
United States Attorney Tuttle states
that these arson rings cost insurance
companies millions of dollars annually.
The breaking up of this particular
ring is therefore of great importance
to all citizens and Fire Marshal
Brophy states that the speedy indict-
ment of the criminals has produced
such fear in other incendiaries as to re-
sult in a noticeable decrease in such
fires.

—_>-.--__
Takes Orders While Store Is Closed.

Here is a mighty clever stunt called
to our attention recently. Carl Tumler
provides a box outside the store and
near it is a pad of paper and pencil, the
latter attached to the pad. At night

while windows are lighted and people
are window shopping (and his win-
dows always are attractive), window
cards are inserted
shoppers write orders for merchandise
shown and place them in the box, the
merchandise to ‘be delivered the next
day. Mr. Tumler says the sales on
displayed merchandise have
doubled since he tried this plan.
> 2-2

Newspapers Pay His Rent.

In making a study of groceries in
Buffalo, the University of Buffalo re-
cently found that the sale of news-
papers was an important item in a

suggesting that

almost

number of the smaller grocery stores.
In a number of instances it was found
that the sale of newspapers actually

paid the rent of the establishment. The
study revealed that the small grocery
store which was open evenings, etc.,
was an excellent outlet for newspapers,
candy and tobacco items.

 

SALESMEN WANTED
To sell life insurance in the Pacific
Mutual Life Insurance Company of
California, one of the largest com-
panies in the country. Carry full
line of life, non-cancelable, health
and accident insurance. Traveling
salesmen who want an opportunity
to better themselves will find this
an exceptional opportunity.

C. T. ALLEN,

General Agent
1029-30 Grand Rapids National
Bank Bldg.,

GRAND RAPIDS, MICHIGAN

 

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

The Ne cots @O% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

 

WILLIAM N. SENF, Secretary-Treasurer

 

 

 

 

Michigan.

444 Pine Street

 

Have You Received Full Value For Your
Money?

In years past we have all paid considerable money for fire insurance;
have we not? Some of us, however, have gotten out of it much cheaper

than the rest because we have had our insurance placed with THE
FINNISH MUTUAL FIRE INSURANCE COMPANY of Calumet,

This old and strong company shares its profits with the policy-holders
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THE FINNISH MUTUAL FIRE INSURANCE COMPANY
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Phone 358

 

 

Affiliated with

320 Houseman Bldg.

 

The Michigan
Retail Dry Goods Association

Insuring Mercantile property and dwellings
Present rate of dividend to policy holders 30%

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

Grand Rapids, Mich.

 

 

 

 

16

HIGHER TYPE OF JOY.

 

Gratitude Is Invaluable in Producing
Better Conditions.

After a somewhat fitful night, owing
to experiences of yesterday, I awoke
this morning and from my bed on the
sleeping porch I looked out of the
window and the beautiful display of
the greenery attached to the trees
filled the entire landscape. The color
itself is quieting and as 1 appreciated
its influence a feeling of gratitude came
over me attached to the quiet influence
ot this provision of the Creator in
adding treasures to our lives. <A
thrush from the topmost branch of the
elm tree was paying his morning trib-
ute to his mate and seemed to be in
ecstasy of joy.

I went out of doors, as is my usual
custom, down to the asparagus bed
and raking around disturbed a few
angleworms which were near the sur-
face on account of the rain last night,
and some robins dropped down near
me and followed my raking, picking up
the fat worms, and I could see that
there was an expression of gratitude
for his kindly provision and they gave
me credit for it. As I looked up at the
blue dome of heaven with the sun just
radiating its light at the horizon, I
felt that it was good to be in this
world. Troubles and anxieties slipped
away from me in the joy of apprecia-
tion and pleasant memories were awak-
ened which were attached to the cap-
tion of this brief talk—the thoughtful-
ness of parents, the neighborhood in-
fluence, opportunities of schooling and
the wonderful attributes of life which
added to its pleasures and usefulness,
and I felt that I could not be too grate-
ful for the opportunities which had
been given me all through life for hap-
piness and service.

Then I thought of the sorrows which
are inevitable and of which I have had
my share, the losses I have sustained,
the self-denials which have been inci-
dent to the various adjustments of life,
and I felt that even for these I had a
sense of gratitude. There came over
me the feeling that all of life in its
various phases is a benison and that
it is perfectly possible for us to live
above our trials and tribulations and
anxieties, and because of this wonder-
ful environment and the blessings
which are bestowed by Almighty God,
we ought to be happy through our
sense Of gratitude and radiate happi-
ness and help in our various associa-
tions to make the attributes of this
world valuable in producing better
conditions and a higher type of joy.
Is is easy for us to express our grati-
tude for a drink of water when we are
thirsty, for a morsel of food when we
are hungry, for a bit of ground that
may be given us or a little money to
be useful in carrying on our enterpris-
es; but hoW careless we are and
thoughtless we are about the greatest
things for which we ought to be grate-
ful. The air we breathe, the sunshine
that glorifies life, the creature com-
forts that are so common with us, we
‘take it for granted that we ought to
‘have them and are forgetful to express
jour gratitude for these greatest things
‘in our experiences,

:

MICHIGAN

These things which make life worth
living are direct from the Creator. Why
should we not have in our minds and
hearts a constant spirit of appreciation
and through the expression of this ap-
preciation enrich our lives?

Gratitude works both ways. Those
who make us happy are always thank-
ful to us for being happy. Gratitude
is a reward of the benefits, and while
we ‘have with us all these expressions
oi thoughtful care, there is the other
side which is not so pleasant for us
to contemplate, and which is ingrati-
tude. I am not much of a hater, still
I hate ingratitude with a holy hatred.
One ungrateful man stands in the way
or all who may need and desire gratui-
ties. Experience has taught me that
an expression of ingratitude has affect-
ed my attitude toward people whom I
ought to help and excuse myself for
thinking about, because somebody has
been mean and ugly in the expression
of ingratitude. Shakespeare _ says,
“How sharper than a serpent’s tooth
it is to have a thankless child.” In our
own household here in recent times we
have had bitter experiences of the ex-
pression of ingratitude. When one has
put himself out to be kind to one who
was supposed to be a friend and has
in every possible way tried to render
aid to another, and then after a time
because of adversity he turns against
us and uses the very ‘benevolences we
have expressed in trying to bolster
himself up in his attempt to thwart
justice’ which seeks to punish him for
his delinquencies.

There is in connection with gratitude
a mercenary view which attaches itself
occasionally to the very thought which
is uppermost in connection with a
definition of gratitude, and this is the
counterfeit—when there is a profuse
use of terms of gratefulness for the
purpose of securing undeserved emolu-
ments. The place hunter is said to ex-
press gratitude as a sense of expected
favors, and in spite of all this, when
we say “Thank you” just carelessly
and thoughtlessly, in the same way
we utter the words of the Lord’s
Prayer with little thought put into it,
it is better for us to even
terms of expression in a_ perfunctory
way than not to use them. Habit has

use the

a good deal to do with the expression

of gratitude and we cannot always be
at our best, and so I would avoid
criticism of those who carelessly and
thoughtlessly use expressions of grati-
tude with the hope and expectation
that through the habit there may come
a touching of the heartstrings and the
putting into words all of the value that
is implied in their expression. I think
it was N. P. Willis who said, “Grati-
tude is not only the memory but the
homage of the heart rendered to God
for his goodness.” I cannot better
conclude this brief thought upon grati-
tude than in the use of a poem which
I think is from Emerson and which is
pasted in my prayer book and which
expresses in a catholic way the gen-
erous thought of gratitude which
should pervade our lives in all our as-
sociations:

For flowers that bloom about our feet,

Father, we thank Thee.
For tender grass so fresh. so sweet,

Father, we thank Thee.
For song of bird and hum of bee,

TRADESMAN

   
    

   

‘,
*,
‘

ND

  

Costs Less Than
$400 per Store!

Over a hundred Michigan gro-
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centers of public interest and
sources of greater sales and
profits by completely equip-
ping with Tyler’ All-Steel
shelving, counters, tables and
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scientifically modern _ store
equipped throughout with
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WRITE for complete
information NOW!

 

May 28, 1930

on a background photo of a
typical modern grocery, is shown Tyler
Model 70 all-steel table, just one ot
the items in the Treasure Island line.

* Above,

TYLER SALES FIXTURE CO.

MUSKEGON HEIGHTS, MICH.

 

 

 

The ROYAL road

co r

ND Gy

to your
Customer’s favor

 

 

May 28, 1930

MICHIGAN

TRADESMAN 17

 

For all things fair we hear and see,
Father in heaven, we thank Thee.

For mother-love and father-care,
Father, we thank Thee.

For brothers strong and sisters fair,
Father, we thank Thee.

For love at home and here each day,

For guidance lest we go astray,

Father in heaven, we thank Thee.

For this new morning with its light,
Father, we thank Thee.

For rest and shelter of the night.
Father, we thank Thee.

For health and food, for love and friends,

For everything Thy goodness sends.

Father in heaven, we than Thee.

Charles W. Garfield.
—_2+.____
When Return To Common Sense
Comes Again.

Grandville, May 6—With the open-
ing of May it is time Michigan’s bird
family put in appearance. Have they
done so? Not to any appreciable ex-
tent. The fields and woods, never
more beautiful, hold a scarcity of birds
for which we humans are blamable.

By a decision of the State Legisla-
ture the sparrow became an outlaw to
be hunted for his scalp. Men, boys
and even women vied with one another
as to which should slay the most
sparrows.

Poisons for grasshoppers aided in
extinguishing the other birds so that
we Stand to-day almost a_ birdless
State. It is a serious condition for
which agriculture will suffer, in fact is
suffering to-day. One has ouly to note
loads of cull apples on the market to
see to what lengths bird slaughter has
gone.

A caw of the crow is occasionally
heard, but that fowl of ill omen has
seen his best days. To tbe sure we
have about exterminated the pesky
sparrow, yet in doing so we have an-
nihilated birds of every feather, even
to the humble humming bird and sap-
sucker that hunted out and devoured
worms gnawing at our trees.

Well, we hope those master minds
who conceived and put forth the spar-
row slaughter law are satisfied. The
Open country seems desolate with song
birds out of the picture.

One strange thing about this bird
destruction is that the farmers, who
are most benefited by the insect-eating
feathered songsters, seem to have the
least feeling on the subject. Fruits
and other products of Michigan’s
famous climate have gone to market
this year in such condition as to be a
standing disgrace to the farming com-
munity.

Trees are budding, grass is growing
luxuriously, sunshine everywhere, with
only now and then a bird. Does not
this fact alarm the Nation? Not yet
perhaps, but it will in time, for no
people on earth can prosper with all
the birds in the graveyard.

The largest circulated agricultural
magazines willfully blind the eyes of
their readers to the dangers of the
situation. Why should they do this?
These wise editors are supposed to
cater to the best interests of their read-
ers. None of the great magazines,
even those devoted to farming, will
permit a word in defense of bird life
to appear in their columns.

These editors are blind leaders of
the blind. Nature and nature’s god
will some day take ample toll of these
merciless bird-haters, and the time is
not so far distant at that.

Most publishers fight shy of the
truth. They have bellowed their wrath
against the sparrow until that pretty
little fellow has about become extinct
yet they are not yet satisfied. Robin
redbreast will go next. Indeed he is
about out of the game already, not one
being seen where a few years ago there
were dozens.

It is high time to sound the alarm.
Put on the armor, men of the Nation,
and make war on the despoilers of our
fields and woods. We may talk as
much as we please about the beauties
of nature along our highways but with
these beauties silent because of lack of

bird music the picture is one of sad-
ness rather than of delight.

And the pretty little sparrow has
been the cause of it all. Too bad that
the small bird God remembers in its
fall should cause such disaster to the
best interests of agriculture.

Back seventy vears ago an apple or-
chard of one hundred trees was plant-
ed by a lumberman on a bluff over-
looking the Muskegon river. Myriads
of wild life in the shape of sparrows,
bluebirds, sapsuckers, orioles and the
like filled the air with music, and that
orchard prospered. When it came in-
to bearing, not a scab. not a blemish
of any sort marred the skin of those
resplendant apples. Such fruit was fit
for the gods, and not a drop of poison
spray had been. necessary to make
them perfect. Nature had done it be-
cause in that day nature reigned
supreme.

How different it is to-day. In the
name of sport men yo forth and dis-
grace their manhood by shooting many
harmless, life-loving creatures which
were meant to live and love and re-
joice in the sunshine of the Heavenly
Father.

However, that is another story.
Sport is quite frequently another name
for heathenism and cruelty iff befitting
a man with a human heart. We will
doubtless never be able to save the
dumb creatures from persecution and
slaughter, yet when it comes to the
birds there is another question.

A country without ‘birds will soon
become a Sahara, and human life will
as surely vanish from off the earth
as the sun is to shine. It is to be
hoped that man will discover the seri-
ous nature of his crimes against na-
ture in the slaughter of the birds be-
fore it is everlastingly too late.

Where once the sparrows fluttered
and bluebirds sang nothing now exists
but a dead silence with the fields and
woods awonder at the non appearance
of their one time beautiful inhabitants.
This marring of the scene is not the
only damage which has come about
because of the wholesale slaughter of
the birds.

Millions of insects have come to
prey upon the farmer’s crops. There
1s no way known to man to cope with
these insects aside from feeding them
rank poisons, many of which are
dangerous to man.

L know of farmers who yearly dope
their growing cabbages with paris
green. That surely kills the worms
but is it safe for the consumer of the
cabbage? Let the light shine until the
return to common sense comes again
to our fair land. Old Timer.

—_2-.___

Extra Cash Register Saves Steps.

An Illinois grocer has his work
counter in the rear of the store. On it
is the cash register.

His fruit and vegetable display, how-
ever, is in the front of the store, and
he found himself “wearing out the
floor” running back and forth from the
fruit display to the cash register.

Then he installed a small cash regis-
ter, scales, bag racks and paper roll at
the fruit and vegetable display—with a
great saving of time and motion.

“Strange,” says he, “that I never
thought of this time-saver before.”

—_++-__
Cleaning Moulded Hams.

L. Harrison, North Carolina dealer,
Says a good way to clean moulded
hams is to take a bucket of hot water,
add some Chipso, put the hams in, al-
lowing them to remain for three or four
minutes. Take them out, dry them
with a dry cloth, and then grease them
with Wesson oil. He says this makes
them look fresh and new, and is better
than cleaning them with vinegar.

 

 

Approved by a Generations

In the past half century thousands of products have shot up like rockets—
and come down like sticks. Only those of the highest quality have survived.

PARSONS’ HOUSEHOLD AMMONIA has done much more than merely
survive. In the face of the strongest competition, shrewdly managed and lavishly
advertised, PARSONS’ has steadily increased in sales and strengthened its hold
upon the women of America.

Doesn’t that mean something to you? Doesn’t it mean that your “best bet”
is to concentrate on PARSONS’—to make it the ONE Ammonia sold in your
store? Think it over.

Order Through Your Jobber

e PARSONS’
=i HOUSEHOLD
ea) AMMONIA

 
  

Major E. Jones, Michigan Representative, 1941 W. Fort Street, Detroit, Michigan

 

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At
Bory Maat
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Cookie-Cakes
and Crackers

    

and Crackers |

ASTERPIECES |
OF THE BAKERS ART
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18

DRY GOODS

Michigan Retail Dry Goods Association.

President—J. B. Mills, Detroit.

First Vice-President—Geo. E. Martin,
Benton Harbor.

Second Vice-President—J. T. Milliken,
Traverse City.

Secretary-Treasurer—Thomas Pitketh-
ly, Flint.

Manager—Jason E. Hammond, Lansing.

Shorts For Tennis and the Beach.

The ribbons and ruffles that adorn
other kinds of clothes have no place in
the wardrobe for active sports. This is
one corner of the mode that has not
yielded to the wave of fuss and fem-
ininity. Changed it has, to the extent
of adopting fitted lines which replace
the old, rather shapeless silhouette
with a much trimmer one; but skirts
are still short and trimming is a re-
strained matter of tucking, tiny bows,
applique and the like. Sports clothes
are meant for business—the pleasant
Summer business of swinging at a golf
ball, or riding the surf, or of lining a
neat forehand to the corner
where your opponent is not. Conse-
quently the best costume is the one
that allows the most freedom for ac-

 

drive

tion, without any sacrifice of becom-
ingness, and the best accessories are
your favorite clubs, racquets and an
ocean or two.

The shirt-and-shorts combination is
the most-discussed idea in 1930 tennis
costumes. It was worn at Palm
3each, but will it actually appear on
courts in this vicinity when
women’s tennis gets under wday—
which, by the way, it officially has
with the formal opening of the
Eastern clay court championships at
Montclair. Remembering the furor
bare-legged fad, one

tennis

caused by the
wonders.

One has only to glance at pictures
of those natty, long-skirted tennis cos-
tumes of the ’90s to realize that
stranger things have happened. At any
rate, while the subject is still contro-
versial, one may stand safely on both
sides of the fence by investing in out-
fits like the four-piece one. It is made
of a novelty pique, combining wide and
narrow wale, and includes not only a
matching wrap around skirt, but a
jacket as well. Shorts are liked for
beach wear, too.

Of course tennis dresses will be
worn by the thousands, and these have
traveled a long way from the school-
girl middy blouse and pleated skirt
effect that prevailed not so very long
ago. They are quite sophisticated,
they are fitted or belted at the natural
waist, and they scorn the exaggerated
sun-tan back as a last year’s fad that
is over and done with. They consider
it newer and smarter to have short
sleeves than to have no sleeves at all.
White is still standard for tournaments
and the new pastels are lovely. Pink
and blue are reported leaders, with
green and yellow close behind.

The old, loose-looking dress has dis-
appeared from the golf wardrobe, too,
but the new fitted frock or three-piece
suit with tuck-in blouse puts no ob-
stacle in the way of free and vigorous
action. Inverted pleats assure plenty
of room and comfort. An outstanding
type, endorsed by smart golfers here
and abroad, is the shirtwaist frock that

is very simply tailored. The one most

prominent is of very thin jersey and

MICHIGAN

comes in all the pastels. Like other
costumes, it may be purchased in New
York.

Yachting costumes also are effective
when they are most simple. When
all is said and done, people are apt to
go yachting in whatever they happen
to be wearing, be it pajamas or a sports
frock. The navy blue jersey sweater,
with brass buttons on one shoulder,

and full white sailor trousers which
can be pulled on over a_ bathing
suit. Paris sends us feminized yacht-

ing suits consisting of short or long
nautical blue coats worn over cotton
dresses.

What with the popularity of the
Antibes shirt, the polo shirt and count-
less varieties of blouses, sweaters have
lost much of their importance in sports
clothes, but now they seem to be on
the way back. Quite a number, many
of which imitated blouses, were shown
at the last openings.

Never were sports fabrics so varied,
so interesting—and so practical! Be-
sides the usual silk crepes there are
quantities of models in cotton mesh,
shantung, pique and shirting, all of
which tailor well, wear well and laun-
der beautifully. Lacy jersey, boucle
and flannel appear in many active
sports costumes, particularly for golf
and boating. Lanvin likes to combine
blazer striped linen coats with plain
linen frocks for Summer sports wear.
Lucile Paray makes double-jacket
suits with inside coat of navy serge and
outside duster jacket of white linen.
Rodier has created this year a new
tricot entirely knit of flax that con-
stitutes a perfect Summer sports ma-
terial. It has been reserved by Jane
Regny who uses it either alone, or
combined with linen or shantung to
make some of her most attractive

sports costumes.
—_—_»>—-—>______—__

Sailor Trousers and Shorts For the
Little Girl.

Within the next few weeks you will
see groups of excited youngsters
charging through Grand Central flock-
ing this train or that under guidance
of a faintly worried but responsible
looking adult. No need to ask where
they are going. Their carefree air, no
less than their luggage, proclaims that
they have deserted dull textbooks and
are off to camp.

If the young campers are not thor-
oughly equipped for. a Summer in the
woods, it is not the fault of New York
stores. They have set up special shops
for the camp goer, and have filled
them with an engaging assortment of
clothes that will stand the wear and
tear of every activity from hikes to
canoe trips.

The trouser costume of one sort or
another, which young women have
adopted so whole-heartedly for loung-
ing, beach and sports, appears in
smaller sizes for girls too. To be sure,
the traditional camp outfit of middy
blouse and bloomers is not yet ex-
tinct. Many camps still require it,
but where there is any leeway the
girls are sure to include in their trunks
long white sailor pants of duck, with
which they wear cotton mesh polo
shirts, and shorts, which are gradually
pushing bloomers out of the picture.

These junior shorts are mostly of

 

 

TRADESMAN

cotton or linen, and the newest ones
have zipper closings at each side. They
are in all colors—the pastels, the dark
blues, greens and browns, and such
high, bright tones as red and orange.
Linen overalls worn over a broadcloth
shirt make another costume liked by
both big girls and little girls. The
low cut sun back, infrequently worn
by grown-ups this year, is still featur-
ed in junior play suits and bathing
suits. The beret is worn to the exclu-
sion of practically all other types of
hat.
—_+-<-—_____

Many More Cotton Beach Costumes.

The ranks of houses making beach
costumes have increased considerably
and have consequently offered wider
distribution opportunities to the cotton
converter. Negligee concerns in par-
ticular are*® devoting considerable in-
terest to this phase of fashions, while
many washable manufacturers have
also entered this field.

Printed cottons in bold designs are
receiving particular attention for this
purpose and within the past week or
sc there is said to have been a surpris-
ing increase in the demand for piques
either in the plain, and to some extent
in the print. Terry cloth, of course,
remains ever the favorite, and appears
in entire coats, pajamas and as lining
to cottons, silks or linens.

Overalls of cottons are also given
consideration by this beach trade. Per-
cale and broadcloth are advanced by
one manufacturer in designs based on
colorful stripes or floral designs. The
broadcloth develops several effective
sailor suits with bell-shaped trousers

 

May 28, 1930

in monotones and tuck-in blouses of
white or striped broadcloth; the sailor
collar, breast pocket and tightly swath-
ed hips representing typical nautical
details.

—_++.+____

Coarse Goods Situation Dragging.

Ever since the latter part of April,
it had been the market impression that
prices on most staple print cloths al-
ready reflected the industry’s  diffi-
culties to an extreme degree. To many
observers, these levels seemed to have
more than discounted every known
element of distress. Especially was
that the feeling at the start of May,
when many print cloth and narrow
sheeting mills announced programs of
drastic curtailment. These statements
had the temporary effect of firming up
quotations and of bettering the trade
morale. The fact that the more recent
tone of the market failed to retain this
earlier tendency, is discouraging to
both buyers and sellers, yet the ex-
planations are considered clear and
logical enough.

——_+ + -—____
Fruit of the Loom Reduced.

A reduction of one-half cent per
yard on Fruit of the Loom muslin,
putting the price at 17 cents was an-
nounced last week, to become effective
Monday of this week. It will cover
deliveries on goods until further no-
tice. A similar reduction was made by
another company two weeks ago.
Other companies report that they do
rot contemplate any immediate chang-
es in price but may make announce-
ments within a few days.

 

 

slight cost?

below.

Is Your Business

If not, perhaps, it is the fault of general conditions—and
perhaps it may be your own fault. You are in business to make
profit. Have you taken time lately to determine whether your
front, fixtures, store arrangement and merchandise are right?
Do you think you might do better by making a few changes at

What has been done by taking proper action might astonish
you if you knew the results. If interested in this subject and
you want any advice, please fill out and mail us the coupon

Satisfactory?

 

 

C. J. Farley & Co.,
20-28 Commerce Ave.,
Grand Rapids, Michigan.

Dear Mr. Farley:

 

Yours truly,

 

Date

I would appreciate your help in re-arranging my store
without much expense and any other help you can give me
that will help to improve my business and profits. I would
like to have you visit me about-__.............

 

 

 

 

 

 

 

 

 

 

 

 

 

  

May 28, 1930

SHOE MARKET

Michigan Reta.I Shoe Dealers Association.
President—Elwyn Pond, Flint.
Vice-President—J. E. Wilson, Detroit
Secretary—Joe H. Burton, Lansing.
Asst. Sec’y-Treas.—O. R. Jenkins.
Association Business Office, 907 Trans-

portation Bldg., Detroit.

 

Summer Sport Togs To Stress Sim-
plicity.

To-day our American woman is per-
haps the smartest and most canny
creature of any that has yet existed.
When the feminine sports mode came
into the fashion picture Miss America
Saw a new and very advantageous
background styled for her express pur-
pose. Here, indeed, was an opportun-
ity where no matter how uncertain the
age, or whether the hair was blond or
gray, the American woman would at
last express the youth she cherished
or envied.

There is no place where the stage is
sc well set for admiration or sports
accomplishment as at the winter and
summer playgrounds. The continued
interest in tennis and the vogue of
tennis toggery, such as the tailored
“shorts” and the cap-sleeved blouse,
directs a new interest toward
and saunter footwear.

active

Washable dress fabrics, such as linen
and cotton, are high-lighted in white.
Black and white, which is so very
smart in this season’s program, is car-
ried out in the morning and spectator
type clothing.

The introduction of dark gloves and
hat is a spring mode, and the shoe
complementing the costume is being
featured in white and black kid; this
is a high style trend to-day. The
town suit of black or deep oxford is
worn with the white shoe, tip and
quarter detail being often of black.
This fashion is very significant of the
white shoe trend for the summer.

As color is coming into active sports,
some very unusual effects are coming
into sports footwear. The introduc-
tion of colored lacings and eyelets in
tennis types are noteworthy. It is
anticipated that the two-toned sports
shoe of smoked elk and calf in per-
forated and unlined types will be a
volume shoe. The coast has already
featured much of this type of mer-
chandise in popular grades, with
gratifying results.

The promotional work done by medi-
cal science in teaching the apprecia-
tion of sunshine and health and the
importance of allowing the body to
breathe and react to violet ray has
changed the sports frock of the Ameri-
can woman.

The wearing of undesirable fashions
by the active American is to-day al-
most an impossible happening. When
the woman of to-day decides that a
fashion is not right the fashion be-
comes obsolete and is in the discard.
To-day the young girl and the youth-
ful matron enjoy without restraint of
ill adapted apparel thrilling sports and
the accomplishment of feats and games.

Active sports including tennis, golf,
riding, archery, handball, yachting and
deck games, are forecast for their big-
gest season. The refining of sport
shoe patterns, the special treatment of
detail trim, and the new interest in
rubber soles and composition paint a
very interesting picture.

Because of the continental interest
in tournament tennis, fashionables are
vieing with one another to obtain ex-
clusive tennis toggery.
sary to have quarter and vamp support

As it is neces-

for active play, trims are contrasting
lines and inserts which accomplish the
swank and swagger of the active sports
mode.

Because of the vogue of green,
creators of tennis and deck footwear
are making special orders in all over
green linen ankle ties, while others are
using colored eyelets and shoe laces to
match. The beret or
scarf about the neck is in match to the
evelet and shoe lace.

colorful loose
Crepe, gristle,
composition and fiber soles are all used
for active wear. The use of appropriate
novelty designs in one and two tone
sole treatment seems to have helped
the merchandising of many well known
rubber soles.

It must be remembered that the
regulation golf shoe should not have
too high or too slender a heel, as many
green keepers object to heel marks on
the, putting greens and teeing ground.
The combination heels featuring a lft
of rubber, a few lifts of leather, and a
rubber top lift gives a sports shoe a
Ventilated foot-
wear is trying hard for popular ac-
ceptance, as is the new oxford styled
tennis boot with beige and white com-
bination rubber trims.

sophisticated grace.

Special shoes for occasional
should be shown in every high grade
retail shop. Many times an attractive
and unusual pattern, placed in a sharp
position calls direct attention to store
merchandise. For example—the hos-
iery counter, a shoe placed on a small
table at the elbow of the customer
often brings a new buying enthusiasm
or an expression of admiration which
later may be translated into an extra
pair sale.

wear

The arranging of a nook with a
square of green grass, a garden seat,
colorful awning umbrella, also golf
bag, tennis racket, or merchandise
which relates to the sport, creates a de-
sire to possess. The value of appeal
and the desire which can be created
by color and color harmonies properly
timed and merchandised, thas hardly
been recognized in the shoe industries.
Hence when white shoes are on dis-
play, patterns may be brought out by
sharp backgrounds of brilliant red or

full strong blues—Boot and Shoe
Recorder.

—_+++—___
The Permanent Place of Little Busi-

: ness.

There is sound sense as well as im-
mediate pertinency in what was said
at last week’s general meeting of the
American Iron and Steel Institute, by
James A. Farrell, president of United
States Steel, on the subject of mergers
and single units. “Bigness is no vir-
tue in itself, nor is it by any means a
guarantee of greater efficiency. There
are instances where a number of small
units are more effective than one large
organization would be, and in those in-
stances sound management and regard
for the inevitability of practical econ-
omy laws will ensure the survival of
the small units in performance of the
functions they are peculiarly fitted to

 

MICHIGAN TRADESMAN

discharge. The tendency to large or-
ganization must justify itself in each
specific instance. Where it demonstra-
bly results in better diversification,
greater industrial stability and efficien-
cy, and gives to the public greater or
better facilities for supplying its needs,
there it is legitimate and will succeed.”
Mr. Farrell speaks for a merger which
has been a notable exponent of indus-
trial stability. It has proved its ef-
ficiency by service to the public, to
its own stockholders and to business in
general. It has not cut prices at the
expense of reasonable profits, but has
used its great influence to maintain
conditions favorable to its own com-
petitors as well as to itself. In a prac-
tical way it has followed the policy of
live and let live. This history lends
special significance to Mr. Farrell’s
remarks about the advantages of small
units. Proponent though he is of big
business, he recognizes the essential
value and secure position of small busi-
ness equipped to perform functions
which it is peculiarly fitted to dis-
charge.

—__>~-+___
Gas Range Specials Aid Trade.
Special values offered this season by

manufacturers of gas stoves

have resulted in keen activity in such

kitchen

articles during the last few weeks. Im-
proved styling and construction com-
bined with attractive pricing, accord-
ing to buyers, are the points which are
attracting consumer Stoves
decorated in ivory and green are sell-
ing best in retail ranges of $70 and up.
Decorations of white and black are
Other articles for

interest.

next in popularity.

  

19

kitchen equipment which are selling
ir, normal volume at this time, accord-
ing to buyers, are kitchen cabinets, re-
frigerators and kitchen tables and
chairs.
+o

Urge Style in August Coat Sales.

No special encouragement is being
voiced inthe coat trade regarding plans
said to be under way for August coat
sales at retail. In some of the leading
quarters in the trade, the view is taken
that it is a mistake to launch the Fall
with offerings of garments at exces-
sively low prices. The belief was ex-
pressed that this starts the season off
“on the wrong foot,” giving the con-
sumer a standard of value that reacts
against the development of regular
business later in the Fall. The better
procedure, it was held, is the featuring
of style merchandise, which would
give consumers an idea of the fashion
trends for the season.

—___>+ >

See Record “White” Coat Season.

Retailer interest in white coats has
been good, the orders placed in some
instances exceeding earlier trade. With
the volume divided between the coat
and the dress trades this year, the be-
lief was expressed that ihe total busi-
ness in both white and pastel garments
will set a new record for this type of
Polo, basket-
weave and wool crepe types have been
Along with the demand

merchandise. flannel,
outstanding.
for white coats has been buying inter-
est in novelty velvet jackets or paletots
The
outselling

and transparent velvet coats.

latter are reported to be

chiffon velvet types.

 

MiIcHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE CO.

 

 

MUTUAL PROGRESS
CASH ASSETS

ae Es $

ieee
Peer
l/s
ie...
faa

ee 151,393.18
ee 241,320.66

Meanwhile, we have paid back to our Policy Holders,

in Unabsorbed Premiums,

$425,396.21

for
Information write to

L. H. BAKER, Secretary-Treasurer
LANSING, MICHIGAN

460.29
7,191.96
85,712.11

 

 

  

 

 

20

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.
Pres'dent — Gerritt VanderHooning,
Grand Rapids.

First Vice-Bresident—William Schultz,
Ann Arbor.

Second Vice-President—Paul Schmidt,
Lansing.

Secretary — Herman Hanson, Grand
Rapids.

Treasurer—O. H. Bailey, Sr., Lansing.
Directors — Ole Peterson, Muskegon;
Frank Marxer, Saginaw; Legh Thomas,

Ann Arbor; M. C. Goossen, Lansing; R.
J. LaBarge, Pontiac.

 

We Cannot Get Away With Murder.

An old time grocer whom I visited
last week talked in tones truly dole-
ful. “Things are just terrible,” he said.
“IT don’t know what's ahead for the in-
dependent old-timer, but it surely
looks dubious. Yet we advertise and
nobody take exception to the
values we quote.”

can
This is a house with a continuous
life of some seventy-five years behind
it. The man I talked with was the son
of the founder, and he is now an old
man. His own
dates back between thirty and forty
years. The traditions of the firm are
excellent and the merchandise so good
that as I talked with him I had in mind
the purchase of a goodly assortment of

grocery experience

special items to be shipped to our
country home.
So I suggested certain handicaps

that seemed obvious. I said: “Well,
maybe the changed conditions of life
are more to blame than anything with-
in your control. Your location is
down town. Those who are attracted
by bargain offerings can hardly get
parking space while they shop, so they
go to the neighborhood stores. The
old time families, where open house
on a generous scale was the rule, are
gone. Big homes are out of date, so
you are cut off from the large tele-
phone orders you formerly enjoyed.”
Sadly, he nodded; and because the
family is rich without the grocery busi-
ness, he could afford to be philosophi-
cal. So I bade him good bye.

Leaving the office, I went down to
the store, prepared to leave my order.
Genuine Scots oatmeal I knew was 25c
per pound. I wanted some and wanted
to fill in with a dozen or two of im-
ported marmalades and jams and per-
haps some ginger, candy and other
items not obtainable in our village.
The folks wanted marmalade in stone
jars so they might use them for can-
ning; so I looked for Keiller’s. Seeing
it on the shelves, I asked the price. It
was sixty cents! Having sold thous-
ands of jars myself for 25c in the old
days to 30c more recently, I caught
my breath.

To make sure I was not entirely out
of line, I asked for Crosse & Black-
wells, now made in Baltimore, and
staple across the continent. Price
was—will you believe it?—50 cents.
Well, the order I had started was torn
up, for I told the clerk how I regard-
ed such attempted extortion.

“Tt is plain that I cannot buy here,”
I said. “You may be interested to
know that C & B marmalade is sold
for 30c per jar in the finest, old ser-
vice store in Detroit. It is 30c in
every chain unit across the continent.
The price is 30c in Washington,
whether chain or service. It is 30c in
Madison, Wisconsin, in San Francisco,

MICHIGAN

in the village of Marysville, California.
It is not surprising that you pay trans-
portation on country orders at such
figures!”

Of what use, I ask you, to advertise
Specials in any line or department
when staples such as_ this, carried
are priced at 66% per
cent. above all competition? Believe
me, folks may be rich. It may make
no special diffirence what they pay for
groceries. But not even a billionaire
cares to be plain “done” in any store.
Not even the bonanza kings of the
great West would stand for that—and
they are all dead now!

everywhere,

So I left that store I had the answer
to the perplexity of the old timer who
had so deplored “things” and “condi-
tions.” The trouble is not with either
things or conditions. It is in the fact
that this organization is trying to run
a grocery store in 1930 on the basis of
the ox-cart days of ’49; and that simply
cannot be done—nobody in this busi-
ness can get away wih murder in pric-
ing.

Let such a concern ask 35c for an
article of that character and most folks
will say nothing; yet that extra nickel
would provide additional margin of
1624 per cent. advance or 14 per cent.
plus, figured on the sale. Any busi-
ness which cannot get by with such
extra leeway is just out of luck these
days—and no help in sight.

The blah-artist on the sightseeing
bus in New Orleans indicated a sugar
refinery and called it “the biggest in
the world.” Well, of course it is hard
to tell about all those things, but I
hinted that we had the impression that
the refinery at Crockett was the world’s
greatest. “Oh, yes,” he hedged; “but
I said the largest single unit refinery.
There are bigger ones with more than
one unit—there is one in California, I
believe, which is bigger, but it has
more than one unit.”

We all have to
town!

One of the most thoughtful men in
the grocery trade paper field is E. B.
Pillsbury, editor of Grocers Magazine,
3oston. He writes me questions which
set me thinking. A time since he
wrote thus—and I float it out now for
others to think about, for it is import-
ant that we reflect on what is before
us as well as what we see, or think we
see, around us.

“Self serve stores,’ he writes, “are
almost an entire fizzle in New England.
Several have gone to smash, perhaps
‘because they could not sell much lower
than cash and carry. Occasionally I
read of a store in Minneapolis or some
other distant point which is said to
operate on 8 to 10 per cent. When I
dig down, I find it is a self serve store
—and that is as far as I get.

“Now, in a ‘cash carry store,” he con-
tinues, “one man can sell $500 or $600
per week, so there is no saving for a
self serve unless its sales run consider-
ably over that. In our district a cash
and carry store which does $1,000 to
$1,200 per week usually has to pay a
high rent, so what is saved one way is
lost another. My query is: What are
the peculiar conditions that reasonably
insure success of a self serve store,

(Continued on page 31)

boost our home

 

TRADESMAN May 28, 1930

 

VEGETABLES

BUY YOUR HOME GROWN AND SHIPPED-IN VEGETABLES
AT THE VEGETABLE HOUSE

VAN EERDEN COMPANY
201-203 Ellsworth, S. W. Grand Rapids, Mich.

 

 

In More Homes Everyday

ROLSomM

America’s dinest Bread

 

 

   

 
  
   
  
   

 

Y,’ SANCTUM BAKORIUM
NEWS

HOLSUM has so consistent-
ly improved in quality that
the housewife has no incen-
tive to bake at home.

\\\

 

The Outstanding Freight Transportation Line
of Western Michigan.
State Regulation means Complete Protection.
ASSOCIATED TRUCK LINES

Phone 93401 108 Market Av.. Grand Rapids, Mich.

 

 

 

SANITARY
HANDY PACKAGES
10c Each

Always in Demand
For Every Occasion

BE SURE YOU HAVE A SUPPLY.

National Candy Co., Inc. PUTNAM FACTORY GRAND RAPIDS, MICH.

 

 

The Toledo Plate & Window Glass Company
Glass and Metal Store Fronts
GRAND RAPIDS

MICHIGAN

 

 

 

 

EGGS - EGGS - EGGs| |

We are in the market to buy Fresh Eggs and Fresh Packi
Butter and will pay full Grand Rapids Market date of auiaeal. 4
Send us your orders for Egg Cases and Egg Case Material. 3

Wire or Phone for our quotations.

KENT STORAGE COMPANY

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

May 28, 1930

MICHIGAN

TRADESMAN 21

 

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids
Vice-Pres.—_E ©. Abbott, Flint.
Secretary—E. J. La Rose, Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.

 

The Menace of Mergers in the Meat
Business.

The report of William B. Margerum
of Philadelphia, chairman of the board
ot directors of the National Associa-
tion of Retail Meat Dealers, was di-
vided into three major parts: A re-
view of the year’s work, an exhorta-
tion on the dangers attending the de-
velopment of chains and mergers to
their logical conclusion, and a power-
ful plea for new legislation radically
extending the Government grading
service. Since the important points
in the year’s work are covered else-
where, the following extracts from the
chairman’s address are confined to the
parts dealing with the chains and the
extension of Government grading.

On

said:

these subjects Mr. Margerum

We in this Nation are reaching a
high point of monopoly and “high
finance” which the little merchant
should oppose. Unless something is
done to stop it, in time this will be a
Nation of gigantic mergers even to
control of the press. What we need
is a study of methods of other nations
that have for hundreds of years sur-
vived freedom of business and prevent-
ed the accumulation of the wealth of
the nation in the hands of a few.

We know the profits in retail dis-
tribution are not handsome and large.
We question whether gigantic cor-
porations can distribute as economical-
ly, all things being considered. A re-
cent study by one of our universities
showed that a large corporation that
had all the advantages of buying
power, capital and administration un-
dersold the individual by only 2 per
cent.

The saving to the individual con-
sumer on each sale is infinitesimal,
when compared to that which it may
greater

destroy—something of far
value, the freedom of action for our
youth, which develops initiative and
destroys fear.

The wealth of a nation is known by
its number of happy homes, not by the
dollar and cents value of minerals un-
mined, of rivers undeveloped, or
“watered stock” of gigantic corpora-
tions.

Thousands of
came to this country to establish them-
selves in a little business, not to ac-
cumulate all the money the Govern-
ment mints were turning out, but to
have a home and enjoy the rights of
a free born people. The class of small
merchants and their families is repre-
sented in the millions in number. As
small individual institutions
they are numbered in the hundreds of
thousands. They are interested in the
success and wealth of their Nation;
and vote, as good citizens should, re-
gardless of party affiliations. If this
Nation is to be one of monopolistic
chains there is great danger, when the
it.dividual initiative of this great army
of loyal Americans is destroyed, that

our Native citizens

business

with it will be destroyed their free-
dom of the ballot.

What a difference and what a great
change it would make, were all the
delegates to this convention, who to-
day enjoy the freedom of speech and
assembly, made subservient to some
great corporation. The possibilities
are there would be no convention of
this kind.

All we ask is an equal chance for all,
which the little retailer now does not
have.

Many of the evils of production, dis-
tribution and consumption would be
eliminated were the rules by the United
States Secretary of Agriculture of 1926
further applied and enforced relative
te meat standardization. Just why
Congress will not demand that a suf-
ficient budget be for this
work is beyond our comprehension.
The National Live Stock and Meat
Board representing producer, packer,

set aside

and retailer, have urged the appropria-
but it was evidently “lost” or
pigeonholed” for some unknown rea-

tion

son. What can it be? Why shouldn't
it pass?

As your president’s report indicated,
the meat industry cannot “clean
house” and eliminate the unscrupulous
until we have necessary legislation.

What a blessing to the Nation was
Federal inspection of meats. The next
step is Federal grading.

Merchandising meats according to
some measure of quality and condi-
tion is a fairly well established but
much abused practice. Whether meats
should be selected, graded and mer-
chandised according to uniform, Na-
tional fixed standards or according to
numerous individuals’ changing stand-
ards as they are to-day is the question.
What kind of a service would it be
were the inspection being done by
each establishment instead of the U.
S. Bureau of Animal Industry as at
present? Many live stock producers’
organizations and associations have
gone on record urging standards for
and the uniform grading of the prod-
ucts of their animals. Retail meat
dealers’ organizations, including this
National Association, have repeatedly
urged National standards for the uni-
form grading of meats. Al! beef is
not alike. Steers, cows, heifers, bulls
and stags all produce beef but with
many noticeable and important dif-
ferences according to class. Many
differences in the desirability of beef
are attributable to differences in breed-
ing, feeding or handling of the live
animal, all of which is equally true
with respect to veal, lamb, mutton or
pork.

All of these differences are recog-
nized by packers, commission men,
wholesalers, jobbers and retail meat
dealers and prices of both live animals
and meats are made accordingly.
Recognition of these differences alone
which determine prices on a basis of
quality, desirability or yield are a prac-
tical application of a system of grad-
ing. There is no uniform standard
system of grading used or followed by
all. What is “choice” to-day may be
called “good” or “prime” four months
hence and there are sections of this

(Continued on page 31)

 

VINKEMULDER COMPANY
Grand Rapids, Michigan
BRANCH AT PETOSKEY, MICH.
Distributors Fresh Fruits and Vegetables

Cantaloupes, Peaches, “Yellow Kid” Bananas, Oranges,
Lemons, Fresh GreenVegetables, etc.

 

 

GRIDDLES BUN STEAMERS
Everything in Restaurant Equipment
Priced Right.

Grand Rapids Store Fixture Co.
7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mer.

URNS

 

 

 

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES

SPECIAL DIE CUTTING AND MOUNTING
G R AN D RA,PIDS, MICHIGAN

 

 

 

We Cater to Independent Merchants Only
FRUITS AND PRODUCE
BANANAS A SPECIALTY

D. L. CAVERA AND CO.

THE HOUSE OF PERSONAL SERVICE
Phone 9-3251

 

 

 

M.J. DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

—

Direct carload receivers of

UNIFRUIT BANANAS
SUNKIST - FANCY NAVEL ORANGES

 

and all Seasonable Fruit and Vegetables

 

 

 

 

 

 

Combine Business and Pleasure

VISIT to the wonderful factory of the National Cash

Register is just one of the many pleasant and in-
structive things planned for you at the Annual Convention
of the National Association of Retail Grocers to be held
at Dayton, Ohio, June 16th to June 19th inclusive.
Come and bring the wife. You will get renewed enthusi-
asm from the many new constructive ideas brought out
in the meetings and you will enjoy the entertainment
program of the convention. Let your vacation cry this
year be “On to Dayton in June.”

Compliments of

STANDARD BRANDS INCORPORATED

a

 

 

 

 

 

HARDWARE

Michigan Retail Hardware Association.
President—Louis F. Wolf, Mt. Clemens.
Vice-Pres.—Waldo Bruske, Saginaw.
Secretary—Arthur J. Scott, Marine City.
Treasurer—William Moore, Detroit.

 

Some Suggestions For the Hardware
Dealer in June.

June is especially the month of
brides. The modern hardware store
caters very largely to the gift trade.
Of course there are weddings every
month in the year, and gift articles are
consequently sold all the year round.

Yet because everybody regards June
as pre-eminently the marrying month,
it is the ideal time for the hardware
dealer to stress the fact in his adver-
tising and displays. He can, if he
handles the matter skillfully, achieve
two things.

First, he can emphasize the fact that
the hardware store offers the widest
possible range of both useful and orna-
mental gifts. He can give the public

a very clear and comprehensive idea’

of the gift lines he carries.

Second, he can—indirectly but often
very effectively—appeal to brides and
grooms, and to prospective brides and
grooms, many of whom will make their
homes in his community and many of
whom will, after marriage, scrap their
old buying affiliations and establish
new ones.

Two things are worth remembering
—that the gift trade is worth while,
and that establishing your store as the
hardware headquarters of the newly
married couples of your community is
even more worth while.

The hardware dealer’s plans for this
month should include a “shower” dis-
play, early in the month; and one or
two regular gift displays. It will be
worth while for you to stress the gift
possibilities of the hardware stock;
moreover it is good policy to also fea-
ture the fact that the gifts you offer
are largely of the useful and practical
type, though in many cases they have
their ornamental aspects as well.

But while the June gift trade is im-
portant, other lines should not be
relegated to the background. In this
connection it will be worth while right
now to sit down, glance ahead over the
month, and jot down on paper a mem-
orandum of the lines which it will be
timely to feature, not merely in June,
but through the summer.

The active spring painting season,
for example, will not be over until
summer dust fills the air. Even after
that it will be worth while to give the
paint department some occasional at-
tention in the way of newspaper ad-
vertising and window display, if only
to bridge the short gap between the
spring and fall painting seasons.

It is too early to relax your efforts
in the paint department. While there
is the least chance of landing another
customer, keep pushing. Pushing, and
persistent pushing, is one of the most
important factors in the paint depart-
ment.

A good paint display this month will
be timely. Such a display can be link-
ed up with the June bride aspect of the
month. “Brighten up the new home”
or “Brighten up the home for the
wedding” are slogans that may be ex-

MICHIGAN

pressed in your window display of
paints. In such a display, not merely
exterior paints but a full line of spec-
ialties and accessories can be featured.

Sporting goods can also be played
up in June. With the advent of warm
weather, there now commences the
summer exodus from town, though it
does not become pronounced until the
close of the month. Boating, canoeing,
tennis, croquet and golf dominate.
Baseball, lacrosse and cricket acces-
sories can also be displayed; though
the season for these games is well ad-
vanced. Fishing tackle is always in
demand, and can be shown to good ad-
vantage.

‘Camping, picnic and tourist activities
can also be catered to. Some time in
June, preferably early in the month, a
camping-out display will be worth
while. In the center of your window
rig up a miniature tent. If you handle
portable houses, one of these might be
a desirable alternative. Then work in
a make-believe campfire, with tripod
and pot, and other accessories. A de-
piction of an actual camping scene will
attract more attention than -a mere
showing of camping accessories. The
goods, however, should be shown in a
comprehensive way.

“Push the timely stuff while it is
still timely, and push it hard,” is a
good watchword for June. Hot weath-
er lines should now be featured. Such
lines include refrigerators, ice cream
freezers, water coolers and_ filters,
lawn seats and swings, lawn mowers,
hammocks, screen doors, window
screens and the like.

One feature especially is worth re-
membering in connection with hot
weather lines. A _ refrigerator, lawn
mower or ice cream freezer is just as
necessary and desirable in mid Sep-
tember as in mid-June. Perhaps more
so. But in mid-September the hot
season will be so near its close that
the average individual will feel strong-
ly inclined to postpone buying until
next year.

Hence the time to push these hot
weather lines is right now, before the
hot weather has really started, and
while the prospective purchaser still
has the entire summer ahead of him.

In displays of these lines you will
find it good policy to inject little real-
istic touches wherever you can. Cover
the bottom of your window with real
turf, with gravel and water and a shal-
low pan contrive a miniature pond; and
with this pond as center for your dis-
play, arrange your lawn seats, ham-
mock, swing or Other articles to the
best advantage.

This sort of display early in June
will start folks thinking of these sum-
mer lines; and getting people to think
is an essential first step toward getting
them to buy.

The backyard gardeners should be
followed up this month to the extent
of at least one display. As the season
advances, the amateur gardener will
do one of two things—he will either
relax his efforts entirely or he will dis-
cover a new enthusiasm and a need for
new tools. It will pay, accordingly, to
put on a display which will encourage
the stickers and stimulate renewed in-
terest in the quitters. Also give gar-

TRADESMAN

den tools a fairly conspicuous place in-
side the store.

One dealer has a good stunt to keep
the amateur gardener encouraged. He
has a standing offer each year of a
small prize for the amateur gardener
(professionals barred) who scores the
most “firsts” during the year. The
first lettuce and radishes grown out of
doors, the first carrots, beets, green
peas, potatoes, string beans, etc., clear
through to the first big yellow pump-
kin in the fall. This dealer bulletins
the returns in his store as they come
in, and keeps tab of the number of
“firsts” scored by individual competi-
tors. A stunt like this requires little
effort, no cash outlay beyond the prize
and, perhaps, a printed announcement
the first year. It gets a lot of people
interested in back yard gardening, and
advertises your store far beyond the
gardening fraternity. For a lot of folks
not interested in gardening will watch
the contest. It is human to get ex-
cited about anything in the nature of a
contest.

An alternative stunt would be the
offer of prizes for the biggest vege-
tables or fruit grown. Once started,
a contest of this sort can and should
be repeated from year to year; it be-
comes a recognized event in the life of
your community, and its advertising
value for your store is cumulative.

As warmer weather approaches, the
hardware dealer and his salespeople
will experience a very natural human
tendency to slacken their selling ef-
forts. The tendency to quit after the
first spurt of enthusiasm or in the face
of the first serious difficulty or dis-

May 28, 1930

appointment is, indeed, not dependent
on the weather. Right now a good
many merchants who earlier in the
spring launched aggressive paint cam-
paigns are inclined to say: “Oh, what's
the use!” and to give up further pur-
chasing. Particularly is this the case
if the response of the buying public
has not been up to perhaps too op-
timistic expectations.

This tendency will grow stronger as
the warm weather comes on. You will
become careless about preparing your
advertising copy, and will feel inclined
to “just fling together’ your window
displays instead of devoting real
thought to their preparation. You'll
show a tendency to let the difficult
customers say “No” and go away and
to omit suggesting lines that might
very readily find a sale.

Now, before it develops dangerous
proportions, is the time to fight back
at any such tendency to “let yourself
down.” Decide right now that you'll
push hard and keep on pushing all
through the hot weather. That, if you
need a holiday, you’ll take one when
the right time comes; but that while
you're here in the old store and sup-
posed to be working you'll throw into
your work every ounce of energy you
possess. If you feel, any day, like
letting up, that is the day to buckle
down in earnest and put just a little
more ginger than usual into your work.

To-day, remember, is the one day
of which you can feel absolutely sure.
Yesterday is a dead issue and_to-
morrow may never come. So make
the most of to-day.

Console yourself with the assurance

 

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment

BROWN & SEHLER

COMPANY

Farm Machinery and Garden Tools
Saddlery Hardware

Harness, Horse Collars

Blankets, Robes
Sheep Lined and
Blanket - Lined Coats
Leather Coats

 

GRAND RAPIDS,

MICHIGAN

 

 

Michigan Hardware Co.

 

 

100-108 Ellsworth Ave., Corner Oakes
GRAND RAPIDS, MICHIGAN

2

Wholesalers of Shelf Hardware, Sporting
Goods and

FISHING TACKLE

 

 

 

=

 

 

 

 

May 28, 1930

MICHIGAN

TRADESMAN

 

that when the proper time comes you
will take a real holiday. And in the
meantime, set yourself to earn it.
Victor Lauriston.
—_+->____

Table Fare in City and Country.

From careful studies of the food
consumed by American families we
find that, on the average, the food con-
sumed on the farm yields more energy,
calcium, and phosphorus, and about
the same amount of protein and iron
as that consumed in the city.

Energy is used up in the business
of living, working, and playing, and
must therefore be supplied by our food
in amounts adequate to replace that
which is burned up to keep these
processes going. Calcium, phosphorus
and iron are minerals, necessary to
keep the human machine operating
smoothly. Furthermore these miner-
als, together with protein, are essential
for normal growth and repair of broken
down tissues.

In addition to these food constitu-
ents, there is another group of nutri-
ents which must be taken into con-
sideration in the comparison of diets,
namely, the six vitamins. It is not
possible to state with any accuracy
the amount of vitamins available in
the foods, but it is possible to estimate
them by determining the importance
in the diet of the foodstuffs rich in
these factors.

The foods that are especially good
sources of vitamins are the dairy prod-
ucts, fruits, and vegetables. They are
also valuable sources of calcium and
phosphorus.

Iron is derived largely from meat,
eggs, vegetables, and whole-grain
cereals, and protein from meat, eggs,
milk, and cereals. All foods yield
energy, but the best source is fats,
sweets and cereals.

In terms of energy yielded by the
food consumed, the two groups of
families, urban and rural, use compar-
able amounts of meat, eggs, fish, fats,
and sweets. But milk consumption is
almost twice as great on the farm, and
cereal consumption is 25 per cent.
higher in the city.

More potatoes are consumed on the
farm than in the city, but total vege-
tables and fruits are more important
in the urban diet. Altogether 12 foods,
beef, pork, other meat, fish, milk eggs,
cheese, butter, lard, wheat flour, sugar,
and potatoes furnish about 75 per cent.
of the energy of the urban diet and 85
per cent. of the farm diet.

Because of the importance dairy
products play in. the American farm
diet, the nutritive need is, on the whole,
more adequately met; but the evidence
is strong that the urban diet is more
varied, deriving, as it does, 25 per cent.
of its energy from foods other than
meat, fish, eggs, dairy products, lard,
wheat flour, sugar, and potatoes.

The farm diet derives only 14 per
cent. of its energy from other sources.
These include largely fruit, green vege-
tables, and cereals other than wheat.

The figures that are given here rep-
resent averages for the country as a
whole. In certain parts of the United
States the conditions which prevail are
different. This is especially true in
the cotton regions of the South, where
70 per cent. of the population is. rural,

The disease known as pellagra is
much more frequent here than in the
urban population. It is a deficiency
disease caused by a diet lacking in one
ot the vitamins. The diet of the people
affected consists, on the whole, of corn-
meal, fat back, and sirup or molasses—
foods valuable largely for energy.

After a poor cotton year, or a dis-
aster like a Mississippi flood, the dis-
ease is especially severe among the
farm families. In order to correct the
trouble, the limited diet commonly
used by such families must be supple-
mented by dairy products, fruits and
vegetables.

From the evidence that is available,
it is difficult to say definitely whether
the rural or urban diet is superior. In
either case, when it is limited to a few
foods, the danger of deficiency diseases
is greatly increased; but if milk and
other dairy products make up an im-
portant proportion of the foods con-
sumed, a very monotonous diet may
become almost adequate.

The only nutrient likely to be de-
ficient in such a diet is iron, a factor
found largely in whole-grain cereals,
meat, eggs and vegetables.

Edith Hawley,

Federal Bureau of Home Economics.
—_+++___

A Business Man’s Philosophy.

When people get together, someone
often asks, “What do you think of
So-and-so?” referring to an absent
person known well to the group.

I have overheard and indulged in a
good deal of such conversation, and
have wondered whether it was fair to
say things about an absent friend that
I would be unwilling to say to his
face.

Others have also been disturbed by
the practice of this popular indoor
pastime. Art Young confesses in his
book that most of what we say about
cur friends and acquaintances would
be considered unkind, not to say in-
sulting, if said to their faces. But he

justifies the practice by observing that °

“Everybody ought to be willing to be
a subject of discussion. To analyze
conduct, without malice, is no crime
even though it is done behind the
back.”

One of the compensations of being
talked about is that we often say more
complimentary things about our friends
to others than we do to them. Direct
compliments to friends become sickly
sweet, and so we speak them behind
their backs. William Feather.

————_
Instalment Sales Advance.

Instalment sales have taken an up-
ward turn in the last six weeks. De-
cided improvement has been shown
over the average weekly activity dur-
ing the first quarter of the year, ac-
cording to information compiled this
week by a Nationally known financing
company. Automobiles, refrigerators,
radios and automatic washing machines
are the most active of the many lines
now marketed on the time payment
plan, it was stated.

Past-due accounts on the books of
the company are normal for this sea-
son of the year, while repossessions
are no greater in proportion to the
volume of business than they were a
year ago, it is claimed.

Sharp Rise in Union Suit Sales.

A sharp increase in the demand for
men’s nainsook union suits has attract-
ed the attention of selling agents for
underwear mills.
now being received for union suits as

As many orders are

for men’s shorts and athletic shirts.
Until recently the demand for union
suits constituted little more than 25
per cent. of the business done. The
change is noticed chiefly in the popu-
lar-price lines, where garments retail-
ing at from 49 to 59 cents are selling
freely.
plained the
theory that many of the stores under-
estimated the union suit’s popularity.

Selling agents yesterday ex-
sudden shift with the

——_2--___
Curbing Output of Silks.
Seasonal prodaction in the © silk
trade is being scaled down rapidly and
stocks on hand are being moved at
levels said to be attracting both re-
tailer and cutters-up. The easing off
in production was described as normal
at this time and does not reflect any
organized effort, according to leading
executives in the trade here. It was
added, however, that the trade as a
whole, probably as never before, is
trying to regulate its output in ac-
cordance with stocks and_ turnover.
One well-known executive said that
Fall plans of many leading producers
will be shaped with this end in view.

How critical we are of faults in
others; how tolerant we are of our
own follies!

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm In Winter—Cool in Summer

Brick is Everlasting
GRANDE BRICK CoO.
Grand Rapids.
SAGINAW BRICK CO.
Saginaw.

 

 

 

 

 

Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising

209-210-211 Murray tie
GRAND RAPIDS, MICHIGAN

 

EW ERA
LIFE ASSOCIATION

Grand Rapids.

SOUND COMPANY, SOUNDLY
MANAGED BY SOUND MEN.

 

 

 

Halloran Detective Agency
High Grade Detective Work

506 G. R. Savings Bank Bldg.
Grand Rapids Michigan
Phone 65626

 

 

FOR SALE

A modern cleaning and dyeing
business. 1929 gross, $27,709.45.
Equipment consisting of lease,
washers, filters, tumblers, press-
es, racks, delivery trucks, cash
register, adding machine, etc.,
etc., together with all
equipment in good condition,
with the good-will of the busi-
ness, will be sold as a going con-
cern at public auction to the
highest bidder, subject to debts
of the concern on Saturday, May
31st, 1930, at ten o’clock a. m.

other

Terms of sale: One-third to
one-half cash, balance in equal
monthly payments in one to two
years, with interest. Inquiries so-
licited. Bids may be made in
person or by mail to reach the
undersigned on or before the
above date. For further informa-
tion write Minnesota Cleaners
and Dyers, Inc., c/o Stanley J.
Domzalski, Receiver, 2020 Davi-
son Avenue, East, Detroit, Mich-
igan.

 

 

Corduroy Tires

Sidewall

Protection

Made in
Grand Rapids

Sold
Through

Dealers

Only.

 

CORDUROY TIRE CO.
Grand Rapids, Mich.

 

Jennings’ Pure Extracts
Vanilla, Lemon, Aimond, Orange,
Raspberry, Wintergreen.
Jennings Flavoring Extract Co.
Grand Rapids, Mich.

 

 

I. Van Westenbrugge

Grand Rapids - Muskegon
(SERVICE DISTRIBUTOR)

Nucoa
KRAFT< CHEESE

All varieties, bulk and package cheese

**Best Foods’’

Salad Dressings

Fanning’s
Bread and Butter Pickles

Alpha Butter

TEN BRUIN’S HORSE RADISH and
MUSTARD

OTHER SPECIALTIES

 

 

 

 

 

 

24

HOTEL DEPARTMENT

Verbeck Back on His Old Stamping
Ground.

Grand Rapids, May 27—My visit at
the Four Flags Hotel, at Niles, was
supplemented with an auto trip to
Benton Harbor, where we were enter-
tained at a delightful luncheon: tender-
ed us by Manager Ryan, of the Hotel
Vincent. The Vincent is now being
prepared for the summer influx of
tourists and has for some time been
doing a very satisfactory business,
which, no doubt, will be largely aug-
mented as the season advances. Mr.
Ryan, who was for a long time con-
nected with Hotel Whitcomb, is well
equipped with hotel operative knowl-
edge, possesses an extensive acquaint-
ance and has a personality which may
be easily commercialized. I should
say the prospects there are very flat-
tering.

We had a very pleasant visit with
A. N. Michaelson, who conducts the
Hotel Premier. Since I sailed away
to California, three years ago about
sixty rooms have been added to the
Premier equipment, which functions
the years around to a capacity business.
A new and attractive dining room with
a very neat and sensible coffee shop,
furnish nourishment for his guests. Mr.
Michaelson features his mineral baths
which aggregated over 50,000 last sea-
son. Recently he was elected presi-
dent of the combined Benton Harbor-
St. Joseph Hotel Association, which is
accomplishing effective results in pub-
licity dissemination.

Mrs. M. Graf, who, by the way, is
related to the Renner family, has
taken over the lease of Hotel Benton,
is making decided improvements in
that institution, and has a personality
which will, no doubt, be demonstrated
in its effectiveness on the right side of
the ledger.

We learned that Tupper Townsend,
who conducted Hotel Whitcomb for a
long period prior to its demolition to
give way to the newer Whitcomb, had
been in St. Joseph a day or so prior to
our visit, but had left, leaving behind
a trail of rumors about future plans,
which we could not confirm, but in
keeping with local sentiment. Mr.
Townsend, it will be remembered, was
obliged to give up the management of
the Whitcomb almost on its opening
day, on account of ill health. He has
been spending the winter in Florida. I
hope to catch up with him during my
Michigan visit. Mr. and Mrs. Town-
send were very popular, not only in St.
Joseph social affairs, but with hotel
patrons as well and are greatly missed.

 

Our trip was extended to Michigan
City, over the new highway South of
St. Joseph. I was anxious to meet my
old friends,Mr . and Mrs. W. W. Witt,
who took over Hotel Spaulding on a
long term lease some time ago, after
operating the Hotel Colonial, at Mt.
Clemens, for many years. The Spaul-
ding is a dividend-paying institution
and the Witts deserve to have it. Many
improvements have been made which
add largely to an already attractive
proposition.

At Michigan City we learned that
Manager Alexander, of the Pantlind
feeding organization, had been appoint-
ed manager of the Golfmoor Hotel, at
Grand Beach, and stopped off to see
him. The Golfmoor estate is very
comprehensive and its management is
surely a man’s size job, but Mr. Alex-
ander is getting it ready for the sea-
son’s business which begins this week
end.

After numerous and “perfect” alibis
Charley Renner finally granted me
probation and I made a_ successful
getaway to the Furniture ‘City, where
I have been busy renewing acquaint-
ances with old friends.

MICHIGAN

At Hotel Rowe I found Manager
Neir right in the midst of his spring
housecleaning, which is a most effec-
tive one. The lobby is being newly
decorated and the spirit of improve-
ment permeates the entire establish-
ment which, by the way, is one insti-
tution which pays its own way with-
out causing worry to those who have
invested therein. After the fiasco sev-
eral years ago Ernie Neir took the
management of the institution and is
now entitled to the credit of having it
safely into calm waters.

During my California sojourn the
Morton Hotel inaugurated a cafeteria
service which is second to none, with
an attractive Monroe street entrance,
and is making it pay. From personal
observation I should say that the ad-
nunistration of Manager Arthur Frost
and this Assistant, Eddie Moran, was
exactly what “the dector ordered.”

The Reids, formerly of South Haven,
father and son, “Dave” and Raymond
G., have acquired the Grand Rapids
Herkimer. Of course, I knew them
well when they were operating the
Reid, at South Haven, and from a dis-
tance was inclined to question their
judgment in shifting their field of op-
erations, but after a careful survey I
am of the opinion that it will prove
a “go.” Much work is ‘being done to
an already substantial establishment,
which has heretofore been doing a
satisfactory business. “Dave” made a
special trip to Grand Rapids to see to
it that I was started right on my home-
coming frame-up. I wish there were
many more just like him. His son,
however, is a “chip of the old block”
and Reid hospitality will be featured up
strong.

I notice that W. F. Jenkins has sold
out his Hotel Western, at Big Rapids.
I think he made a mistake, but maybe
not. You see “Bill” has been associat-
ed for a long time with Michigan ho-
tel affairs, has been an outstanding
figure in the work of the Michigan
Hotel Assoriation, and I am inclined
to think there will be a mutual aching
void. However, I don’t think anyone
will be willing to wager that he will
long remain out of the harness. He
sure will leave an agreeable taste on
the palates of his former patrons, for
in the language of Carl Montgomery,
he ran a “durned good hotel.”

] hear a lot about Ernie Richardson’s
most recent acquisition, the Hotel
Carling, Jacksonville, Florida. Without
doubt it is a wonderful property and
I hope, as announced, the management
will remain unchanged, and will be as
satisfactory as that of “Dick” Murray
at the Lansing institution. My horo-
scope on Ernie had him carded for a
long play spell in distributing some of
the accumulations of years of success-
ful operation, ‘but, of course, if he
wants to accumulate all the money in
the world I will not introduce any un-
usual handicaps, though I believe that
I will suggest to Governor Green that
he place him under probation and re-
serve him for Michigan activities.

 

 

President Piper, of the Michigan
Hotel Association, is already planning
to hold the next State convention at
the Ojibwa Hotel, at Sault Ste. Marie,
a wise decision. While the bulk of the
membership of that organization are
from the territory below the Straits,
there are quite a number of live wires
in the Upper Peninsula who have been
making the pilgrimage each year rather
than to inconvenience their more for-
tunate brothers. Now they will show
their Southern colleagues a new slant
which will do them a heap of good and
I am glad President Piper has been
unselfish enough to grant them this
concession.

John Anderson, owner of Hotel Har-
rington, Port Huron, has been elected

 

TRADESMAN

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

E. L. LELAND. Mar.

May 28, 1930

 

 

“We are always mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”’

HOTEL ROWE

Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

 

 

The LaVerne Hotel

Moderately priced.
Rates $1.50 up.
GEO. A. SOUTHERTON, Prop.
BATTLE CREEK, MICHIGAN

CHARLES RENNER HOTELS

Four Flags Hotel, Niles, Mich., in
the picturesque St. Joseph Valley.
Edgewater Club Hotel, St. Joseph,
Mich., open from May to October.
Both of these hotels are maintained
on the high standard established
by Mr. Renner.

 

 

 

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Businesa
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -t- Sandwich Shop

 

Park Place Hotel
Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

R. D. McFADDEN, Mgr.

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.56 up.

E. S. RICHARDSON, Proprietor

 

 

 

 

CODY HOTEL

RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
in the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.

Representing
a $1,000,000 Investment.
250 Rooms—150 Rooms with Private
Bath.
European $1.50 and up per Day.
RESTAURANT AND GRILL—
Cafeteria, Quick Service, Popular
Prices.
Entire Seventh Floor Devoted to
Especially  eiieres Sample a
WALTER J. HODG
Pree, and Gen. Mor. -

 

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms “% 400 Baths

RATES
$2.50 and up per day.

e

Wolverine Hotel

BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD-
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.

Open the year around.

 

 

 

 

 

 

HOTEL

CHIPPEWA

HENRY M. NELSON, Manager
European Plan
MANISTEE. MICH.
Up-to-date Hotel with all Modern
Conveniences—Elevator, Etc.
150 Outside Rooms
Dining Room Service
Hot and Cold Running Water and
Telephone in every Room.

$1.50 and up
60 Rooms with Bath $2.50 and $3

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof

Moderate Rates
Under the Direction of the
Continenta!-Leland Corp.

GrorcE L. Crocker,
Manager.

 

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWART R. SWETT, Mor.
Muskegon +t Michigan

 

HERKIMER HOTEL

EUROPEAN
Rates $1.25 to $2.50
mtete oo) ea G. REID, Mgr.
Cafe in connection.
313-337 Division Ave., South
GRAND RAPIDS, MICH.

 

 

 

Columbia Hotel
KALAMAZOO
Good Place To Tie To

 

 

 

 

Bee saccrsarsssersss

it ANSI anon

se ab tan:

 

 

 

 

 

~~  caansancenaiss

4- atin SR aah osscteiE

reaannalerieiaas

 

 

May 28, 1930

MICHIGAN

TRADESMAN

 

president of the Port Huron Chamber
ot Commerce. Why not? John went
up there several years ago, when Port
Huron really needed a good hotel, re-
habilitated the Harrington, moderniz-
ing it to a wonderful degree, and made
the Port Huronites sit up and take
notice. Now, you just bear in mind
that “I told you so,’ when John com-
pletely fulfills his mission as a booster
for his own home town.

_ At this writing Michigan Greeters
are being entertained at Kalamazoo by
Frank Ehrman, at his Hotel Colum-
bia. Frank will do this affair well and
I will talk about it in my next.

F. R. Johnson, owner of the Rustic
Tavern, Prudenville, on Houghton
Lake, has been an advocate of a longer
resort season and he is going to carry
his theories into practice by opening
his hostelry on Decoration Day and
keeping her going until Sept. 15. I
will not attempt to discourage him,
but I do assert that he will be in line
for a medal for his exhibition of
bravery.

 

The Lombardy Inn, at Lawrence,
has ben sold to R. M. Morris, a for-
mer Wisconsin operator, who will re-
model and open same for the tourist
season. It is an old timer—sixty-
eight years old—but presents possi-
bilities which will undoubtedly draw
custom.

 

Claude Peifer. who operated Hotel
Shelby ,at Shelby, for some years, has
gone into the Pere Marquette dining
car service as conductor, a position he
long and satisfactorily filled prior to
taking on the Shelby institution, from
which he-retired last year on account
of ill health. He has almost entirely
recovered and now _ his _ traveling
friends will have a chance to fraternize
with him once more.

Hart wants a hotel and wants it
badly. A golden opportunity to have
one operated by the Heldenbrands
was turned down, and now they are
beating the brush up there to bring
forth a new hotel. The Wigton, re-
cently dismantled, was a good one in
its day, but its day was forty years ago.
It, however, had its possibilities and
the “Hildy” organization would have
developed them. Now they will find
ahead of them a long dismal trail—
first, in their efforts to finance the
proposition and, secondly, to find
someone to operate it along the
“Hildy” standards. - At best, hotel op-
eration in the smaller cities is pre-
carious because the ranks of commer-
cial travelers has become decimated,
and even with a fleeting summer trade,
the offsets of winter are almost in-
surmountable.

 

 

‘Coming up from Kalamazoo on the
“right of way and two streaks of rust,”
better known as the Pennsylvania
Railroad, I was reminded of the de-
cadence of‘that institution which once
proudly bore the title of Grand Rapids
& Indiana, operated locally by indi-
viduals who took pride in their calling.
Presumably it does not pay well, but
it does not merit anything more than
it gets. ‘Rail consolidation may look
well to the Interstate Commerce Com-
mission, but it is tough on the “home
towners.”

The new Park Place Hotel, Trav-
erse City, will be open for inspection
by hotel men on Sunday, June 8 A
dinner will be served, for which a nom-
inal charge will be made, but all rooms
will be complimented to the fraternity.

 

A world-wide traveler whom I
caught up with the other day in a lo-
cal hotel asked me if I didn’t think
that many of the hotels who were ad-
vertising “service” were giving too
much of it. I hardly knew. He ex-

pressed himself in some such way as
this:

“You know many of the leading
caravansaries of the country are vieing
with each other on that one point—
service. Here is one who has several
flunkies planted at the front door to
watch out for auto parties in order to
“hijack” their baggage. It costs the
hotel something for this particular ser-
vice, but they pass it along to the
guest. If it stopped at this stage it
might be all right, but the flunkey has
also to be subsidized by the aforesaid
guest, and this is but the primary
stage of his casualties. For this rea-
son I religiously turn away from in-
stitutions which are straining every
point to give so-called service and
patronize the institution which amal-
gamates the doorman, bellboy and
porter into one individual and man-
ages to get along without too much of
either.” :

I have often thought that there was
too frequently a surfeit of this un-
sought attention on the part of hotel
employes ,and that it might be just as
well to reduce the figures on the score
card and teach the guests to exercise
more self reliance.

Quite interesting reports are coming
to me concernine what is going on at
Hildy’s Inn, formerly the Arcada, at
Alma. Naturally I knew in advance
from intuition that something would
be stirring over there when I learned
of the acquisition of this hotel prop-
erty by the Heldenbrands, and now
the real truth is cropping out. The
lobby thas been redecorated in cheer-
ful tones, the wall paper renewed and
furniture added for additional comfort.
The bedrooms are undergoing the
same type of change, paper and paint
doing much to improve them. Furni-
ture in the rooms is being refinished
in carrying out a uniform color scheme.
New double deck springs and inner
spring mattresses complete the en-
semble. Mr. and Mrs. (A. W.) Hel-
denbrand will give the public a satis-
factory service without ostentation,
and the public is bound to think well
of it.

 

They poke fun at California for her
offerings of climate and its vagaries.
And it does cut up capers at times and
refuses to be entirely guided by the
weather man.

The present seems to have been an
off year. Los Angeles never enjoyed
(?) a single frost during the entire
winter. Unseasonable high tempera-
tures were recorded during the winter
months. Some have insisted that
earth disturbances changed the under-
sea ridge and consequently deflected
the Japanese current, while others lay
it to forest fires. One man’s guess is
probably as good as another’s. The
deserts experienced remarkable storms.
Winter in Arizona is usually the dry
period; in summer they have their
rainy season, and cloudbursts are not
unusual, but this year the order was
reversed and temperatures as high as
120 were reached. But high tempera-
ture in either summer or winter is
never accompanied by sunstroke. The
same may also be said of California,
and I am holding no brief for either
state.

But when we come to look at it
squarely the whole Northern Hemis-
phere and I don’t know but the whole
world has been “off its base” for a full
year. I wish I knew what the coming
summer is going to hold out for the
resort operator. Maybe a lot of people
who have heretofore toured Europe
every summer will decide to remain
on this side, in which event they may
be prepared to put up with somewhat
uncertain weather conditions and sup-

port home institutions. Let us hope
so. Frank 'S. Verbeck.
—~+ 2 >____

A sensible person is anyone who
agrees with us.

Michigan Retail Dry Goods Associa-
tion.

Detroit, May 27—The officers and
directors of the Association are hold-
ing a meeting to-day in Detroit at the
Detroit Athletic Club as guests of our
new President, J. B. Mills. All but
one or two of the directors and officers
and former presidents have signified
their intention to be present. Look
out for announcements regarding the
plans for the Association for the cur-
rent year in News Letter No. 14.

On our return from New York and
Washington we passed through Erie,
Pennsylvania, one of the most beautiful
days we have ever enjoyed. It was
warm and the orchard trees were in
full blossom. Nearing the city we
thought immediately of our friend,
Moses Rosenthal, formerly of Petos-
key and Flint in this State, who had
recently been in business in Erie.

Calling to enquire of his location we
we shocked to receive the information
of Mr. Rosenthal’s death. He had
been opening a package of sporting
goods in his garage which contained a
gun used by him in the hunting sea-
son. By accident the gun was dis-
charged, causing Mr. Rosenthal’s
death. It is unnecessary in this letter
to give the details of this sad and un-
fortunate accident. We remember Mr.
Rosenthal with great pleasure on many
cordial greetings we have received
from him in his store at Flint and
pleasant meetings with his delightful
family.

The body was removed to Detroit
for funeral and burial. We are con-
fident we express the sentiment of the
Michigan Retail Dry Goods Associa-
tion, its officers and members, as we
extend to his family our sincere ex-
pression of our respect for him and
sympathy to them in this hour of their
great sorrow and loss.

Jason Hammond. Mgr.
——_2 2 +
Corporations Wound Up.

The following Michigan corporations
have recently filed notices of dissolu-
tion with the Secretary of State:
New Way Motor Co., Lansing.
Securities Funding Corp., ‘Cadillac.
Gage Motor Sales, Ashley.

Marvin Simons Company, Detroit.

Ocean Beach Pier Operating Co., De-
troit.

Dorothy Pitt, Inc., Detroit.

Allen-Wales Corp., Detroit.

Riviera Auto Paint Shop, Detroit.

The Grover Coffee Stores Inc., Sag-
inaw.

High-Speed Auto Laundry, Detroit.

Reiber-Kolz Co., Adrian.

°,
.

FREE!

FREE PICNIC GROUNDS!

 

Union Tank Car Co., Detroit.
Baker Motor Sales, Detroit.
Lenawee Farms Co., Adrian.

St. Clare Land Co., Detroit.

Acorn Stores, Inc., Detroit.
Southern Lunch Co., Inc., Detroit.
W. E. Aldinger, Inc., Detroit.

——_>- + ___
Seven New Readers of the Tradesman.

The following new subscribers have
been received during the past week:

Burnsworth Grocery and Market,
Benton Harbor.

Independent Merchants Association,
Detroit.

Robert Clark, Onaway.

Russell Sage, Belding.

G. W. Heliker, Orleans.

E. S. Sheets, Kent City.

F. F. Wood Motor Co.,
Rapids.

Grand

—_>->___

Burning Thoughts on Its Pages.

Palo, May 22—Here is our check for
$3 to keep us in good standing with
the Tradesman for another year. We
feel that it is worth more to us than
ever before. The articles on present
day methods of doing business are es-
pecially needed to-day, for without the
help of the Tradesman there would be
fewer independent retailers. We al-
ways find many burning thoughts on
its pages and a rare gem on the front
cover. Charles L. King.

“ io 6
Pleased To Write a Check.

Rosebush, May 227—Please find
check for $3 to renew my subscription
to your valuable magazine. It is al-
ways a pleasure for me to write this
check, as I think it is money well
spent.

I surely like the way you go after
the chains, who want everything and
give so little in return. Keep after
them. I'll surely read every word you
print as long as I can get the $3.

F, C. Matteson.

 

CELEBRATE DECORATION DAY
AT RAMONA!

DON’T MISS THESE EVENTS!

SENSATIONAL ILLUMINATED PARACHUTE JUMP
FROM AIRPLANE INTO REED'S LAKE
AT NIGHT!

First Time This Feat Ever Attempted in Western Michigan!

BALLOON ASCENSION AND PARACHUTE DROP INTO
LAKE AT 7 P. M.

 

ERMA BARLOW’S ONE-RING CIRCUS AND THRILLING
HEAD SLIDE 80 FEET ON ROLLER SKATES.

Hotel Hermitage

European
Grand Rapids, Mich.

RATES:
Room and Bath $1.50 - $2

JOHN MORAN, Mgr.

 

 

FREE!

All Concessions Open!

 

 

e

 

 

DRUGS

Michigan Board of Pharmacy.

President—J. Edward Richardson, De-
troit
Vice-Pres.—Orville Hoxie, Grand Rap-

s.

Director—Garfield M. Benedict, San-
dusky.

Examination Sessions — Beginning the
third Tuesday of January, March, June,
August and November and lasting three
days. The January and June examina-
tions are held at Detroit, the August
examination at Marquette, and the March
and November examinations at Grand
Rapids.

Michigan State Pharmaceutical
Association.

President — Claude C. Jones, Battle
Creek.

Vice-President—John J. Walters, Sagi-
naw.

Secretary—R. A. Turrell, Croswell.

Treasurer—P. W. Harding. Yale.

 

 

Kansas City Druggists Promote Three-
Year Campaign.

A cooperative advertising plan which,
speaking from an advertising stand-
point, has put the independent drug-
gist on an equal footing with the big
chains, is being used with success by
of forty-four druggists in
Kansas City, Missouri, Kansas City,
Kansas, and suburbs of these two
cities.

3anded together three years ago, as
the Associate Interstate Druggists,
these independents have been faithful
space users of the larger papers in
this community. Taking a full page,
their advertising appears once a week.
With layout similar to that used by
large chains or department stores, the
druggists show the public what their
specialties will be for the coming week.

When this group determined to en-
ter upon an advertising programme, it
was farsighted enough to contract
three years ahead for the space to be
used. By taking advantage of contract
rates, a large sum was saved. How-
ever, they have also profited in an-
other way by this farsightedness. Man-
ufacturers of proprietary medicines
given space on their weekly page pay
at the regular advertising rates of the
newspaper used, while the group pays
for the space on a contract rate.

The list of stores contributing and
the address of each occupies the last
few inches of the page. Each druggist
thus gets 100 per cent. value from the
advertisement, while his actual expen-
diture is less than 2% per cent. of the
page rate.

Incentive to read the page is given
by using various contests. One re-
cently used urged the reader to find
five errors on the page. Those send-

a group

MICHIGAN

ing in correct answers received tickets
to a Kansas City theatre.

Several methods have been used to
tie together this widely separated
group, some owners of small stores,
others owners of one or two large
stores, some in small suburbs, others
in the heart of the city. The most
significant is the trade-mark of the
group, which appears as a border and
top head in every advertisement. This
similarity of make-up helps to identify
the group in the reader’s mind. Every
store in the group also displays a stan-
dardized outside sign.

Since each of the forty-four offers
the same specialties in the advertising,
there ‘thas also been standardization as
to stock. A careful checkup is made
by the executive in charge of the ad-
vertising campaign before the appear-
ance of each advertisement. Each
member of the group is notified or con-
sulted on the items to be featured and
time is given him to replenish this stock.

Thus the neighborhood druggists of
Greater Kansas City are using chain
tactics to defeat chains, and the suc-
cess of the plan can be verified by its
continuance, since each is 4 member
through his own free will. And in-
cidentally, this cooperative advertising
program has solved one of the inde-
pendent’s most difficult problems: how
to advertise, how to do so at a rea-
sonable price, and’ how to make adver-

tising bring the best results.
—_2++>____
Bring Flowers For Our Soidier Dead.
Grandville, May 27—Memorial Day
is the proudest, holiest day of all the

year.
We stand with uncovered heads
while prayers are said beside the

graves of our dead in all the wars of
the Great Republic from Lexington to
the Marne.

Cheers for the living, tears for the
dead of America’s great army of free-
dom which won for the world a place
for the common man to stand for his
own and express himself as the citizen
of the grandest republic the world
ever saw.

Mayhap this memorial day is not
one for heroics, yet it is the time when
men’s souls feel the rise of a pride in
their fellows who fell fighting their
country’s battles in the cause of human
liberty. An old man of Revolutionary
days knelt beside the dead body of a
son who had fallen in battle against
the British invader, and while tears
bedewed the dead face of that son, he
said that this was the happiest moment
of his life to know that he had five
sons fighting for liberty and one of
them slain in the same holy cause.

TRADESMAN

Such was the spirit that animated
our forefathers from which was
brought forth the United States of
America. There have been several
wars in which this country has en-
gaged since then, the last one being
that of the world’s greatest strife.

And now again we come to cast our
flowers over the sleeping soldiers of
the Republic, honoring them in their
last sleep as should ever be the case
with those who breast the crash of
battle in the cause of human liberty.

It has often been a puzzle to me why
some great poet has not seen fit to im-
mortalize America’s soldier dead with
an epic that would ring down the ages
in its fire of patriotic fervor. Poets are
born not made, however, and our
memorial day poetaster has as yet fail-
ed to put in an appearance.

Strew flowers over our soldier dead.
Garland their graves while our hearts
swell with patriotic pride because of
their heroic deeds on sea and land.
This custom of giving one day each

 

May 28, 1930

vear to this service came as a product
of civil war, and has been religiously
followed all down the years. and will
doubtless continue as long as Old
Glory waves as the emblem of the
greatest republic on earth.

Hundreds of mothers have gone
across the sea this month of May to
stand beside the graves of their soldier
sons who fell in a foreign land while
battling for the safety of the world.
Such mothers may well feel a pride,
even though a sorrowful one in the
part that son had in the reinstatement
of freedom among the people of the
old world.

The various cemeteries of America
will hold throngs of men, women and
children this year who perhaps never
before felt so deeply on this subject of
decorating soldier graves. The khaki
and the blue were our soldier colors,
and there can never be any distinction
between the two as to the real patriot-
ism of the wearers. Although the
Fourth of July is our oldest holiday it

 

TWO FAMOUS
BRANDS, KNOWN FOR
QUALITY WHEREVER

MEN BUY CIGARS

 

  

THESE LEADING
QUALITY CIGARS
ARE GOOD CIGARS
TO TIE TO

Distributed Throughout
Michigan by
Lee & Cady

 

 

 

 

 

 

MALL |

CITT eee

 

 

GRAND

STORE EQUIPMENT
CORPORATION

GRAND RAPIDS ~ MICHIGAN

AR EAT

GRAND RAPIDS
SHOWCASE CO.

Succeedin

 

| Serer IIT INIT LLL EE EEE ENSUE TT

RAPIDS

WELCH-WILMARTH
CORPORATION

UL CLL CEM ELLE MALLE LELAND LILES VOUCHER

 

DRUG
STORE
PLANNING

Recommendations to fit
individual conditions.

DRUG STORE
FIXTURES

Planned to make every
foot of store into
sales space.

MNT

eee EEE PEEP CEE a

4 oe

 

 

 

 

 

 

 

BO tO AE PRR a

nr —reeseeeaiay apenemenruncresin- ar meamamnaeineser

 

 

 

 

 

ceemmmaeaanne oe

 

 

 

 

 

May 28, 1930 MICHIGAN TKADESMAN 2?
is far and away less keenly and sacred- When On Your Way, See Onaway
ly observed than that day marked a5 - WHOLESALE DRUG PRICE CURRENT
the one which brings back the sacri- : we a oi fey street pre-
fices of our soldier boys to hearts of °° oe Se Se ae i : ‘
a gee ss a Sere when the Legion vets planted the new Prices quoted are nominal, based on market the day of issue.
free. flags along the curb. Most of the flags Acids Catton Seed -.___ 1 35@150 Belladonna _____ @1 44
. : ‘ : : : : 9 ues & C0@5 25 Benzcin ..._.._.. @2 28
Why this service to the dead? Those delegates of the Bastern Star conven, Bole (Xtal) "18 @ 3) Rigeron  <————=- 400@4 25 Benzoin Gomp'd- @2 40
sleeping beneath the sod cannot appre- : bel Carbolic -_______ 38 @ 44 Eucalyptus ___- 125@1 50 Buchu -._-_____- @2 16
pe a eee doce in tee tion, held on that day, and the decora-  @utrie __ 7777 52 @ 66 Hemlock, pure__ 2 00@2 25  Cantharides ___. @2 52
oe fee ine Pe iti 1 tions arranged by merchants in their Muriatic _______ 3%@ 8 suipet Berries. 4 50@4 75 Capsicum ae @2 28
Cs Cie solder ae a _ windows helped to complete plans to Nitric ---------- 2 eR toe i ioe Ga pe
ad ee 3 ot Lin . on entertain the visitors. The flags waved Quinnarig 2277. -3%@ 8 Lard, No. 1 _-.125@140 Colchicum _..-- @1 80
y oe and fluttered prettily in the breeze, but Tartaric ________ 52 @ 60 Lavender Flow__ 6 00@6 25 Cubebs _________ @2 76
look down upon the land he saved, and 4p, : : Lavender Gar'n_ 1 25@1 50 Digitalis ________ @2 04
dee ot he cast hoses ak 6 ’ that same breeze became unruly and Lanes 4 00@4 25. Gentian @1 35
, SP Vv imeé€s Over blew up a terrific storm and such a Ammonia Linseed, raw, bbl. @113 Guaiac _________ @2 2
the graves of our hero dead? Wh : i : ea Se ace aa” ot a
d h : 5 Oo cold wave that Old Glory received Water, 26 deg.__ 07 @ 18 Linseed, boiled, bbl. @1 16 Guaiac, Ammon._ @2 04
are say to the contrary: a baptism on his initial visit suf- Water, 18 deg. 06 @ 15 /inseed. bid. less 1 23@1 36 lodine —_____ @i 35
The decorating of graves is the only bien ¢ eden’ tie Goch f Water, 14 deg.__ 5440 13 Linseed, raw,less 1 20@1 33 Iodine, Colorless_ @1 50
way in which mothers and brothers of rages a | Carbone 25 Mustard, artifil. oz. @ 35 Iron, Clo. --___ @i 56
more flags that day. The storm also  Ghloride (Gran.) A ¢ qs Neatsfoct = 1 25@135 King @1 44
the dead can show their appreciation made it very unpleasant for the oe pure ___ 400@5 00 Myrrh @2 52
i meee : Olive, ; Nux Vomi
pape sig nia a miei visitors, one hundred and fifty in num- Balsams oe 3 00@3 50 Cicen =a iat Os 40
coantry vy € or Hag an ber, coming from many points in Copaiba ________ 1 00@1 25 Olive, Malaga Sotum. Cane. 1 Gl 44
a ‘ : Northeastern Michigan. Fir (Canada) -_ 2 75@3 00 = green ____"___ 2 85@3 25 Qvium, Deodorz’d @5 40
A nation which forgets its soldier M ar = ale Fir (Oregon) -- | 65@1 00 oe Givcak ) . Rhubarb _____-__ @1 92
dead is not destined to long exist. 1 ayor Weingart has issued a proc- Peru ___-__-_--- 3 25@3 50 Origanum, pure- @2 50
Fallen heroes, whose sacrifices gave /#™ation setting aside Thursday, June Tolu ---------_- 2 00@2 25  Origanum, com’l 1 00@1 20 Paints
us a free country, are not dead so long 12 Annual Road Bee Day, to assist Fennyroyal --- 3 00@3 25
ih 9 Good ‘Roads Tran in carrying out his Barks Beppermint -___ 5 50@5 70 Lead, red dry _. 13%@14\%
as their memory lives in the hearts of : : : ; Rose, pur 13
fourth street i t t d Cassia (ordinary). 25@ 30 pure __ 50@14 00 Lead, white dry 13% @1444
their friends on earth. Even the most ie stre mprovement project an Guia (Saigon) _ 50@ 60 Rosemary Flows. 1 25@150 Lead, white oil 13%@144
confirmed atheist dares not to cast a 8'@ding and graveling South Lynn sassafras (pw. 60c). @ 50 ee Ochre, yellow bbl.  @ 214
slur on our memorial day services. It ‘Street. After this work is completed, Soap Cut (powd.) gt a7 12 50@12 75 Ochre, ‘yellow less 3@ 6
: SS we will have more to say bout it. Vern foe ee 0@ 30 Sassafras, true 200@2 25 Red Venet’n Am. 34@7
1s too sacred a tryst to be jeered at. boas Baick ave h Sassafras, arti'l 75@100 Red Venet’n Eng. 4@ 8
When we as a Nation forget to per- @WayS finishes everything that he : Spearmint ______ 1 Wa@t2 Hutty 5@ 8
: . : ce starts. That’s what makes Onawy Berries Spam 2 1 50@1 75 Whiting, bbl. _- @ 4%
form this loving memorial service for ae : : , ° = Whiti 54%46@10
: ‘ what it is to-day, a progressive little Cubeb --------_--_ @ 90 Tany | 7 00@7 25 Whiting —_______ 54%4@10
those who died for th y= Oe
who died for their country we he ak j ti d det z Kian oe @ 9% Par USP |. 65@ 75 =. H. P. Prep.__ 2 80@3 00
shall deserve to be forgotten by the City where co-operation and determina- Juniper 22277 10@ 20 Turpentine, bbl. _. @ 59 Rogers Prep. __ 2 80@3 00
Almighty and left to the misery of [OM Overcome defeat in the face of Prickly Ash —_---- @ 75 Turpentine, less 66@ 79
Our Own dismal imaginings calamities. Wintereresn. 6 00 M I
: r u Se ee Jeet ee @6 25 sceil
There is not a village so small that it The meeting of the Chamber of Extracts Wintergreen, sweet iy ; oe
will not take cognizance of the holiness Commerce held in the Schleinz ban- Licorice -____.---- 60@ 75 Dire 3 00@3 25 cena —— s7@ 75
of this day and see in the flowers cast ‘duet room Wednesday was well at- [oorice, powd. -- 60@ 70 woe eee es 4 004 00 “Alum. powd. and Bal
above the soldier dead a reminder of tended. Many important subjects o Wemnivccs oz. "| 00 Bround ----.-_. 09@ 15
the ones who did their duty when the were discussed and referred to com- , ek. pace : Bismuth, Subni-
crisis of National existence was at mittees for immediate action. Pub- Chemneentic God.) 300 o Pu alae =
stake. licity matters, farmers weekly enter- Ghamomile Rom. @1 25 Potassium ise Sain a
a : : : = owdered ___ 5 ‘
Every child in America old enough ta!nment and general . improvements Bicarbonate _____ 35@ 40 pine 2A ab pee "
to speak its mother’s name has heard WeEre the topics. Gums aoe 15@ 25 Calomel "2 72@2 $2
the story and realizes how great the Likewise at the P. T. A. meeting at Acacia, 1st _____- 50@ 55 oe Anges BQ 71 oo pow’d 62@ 75
day for garlanding the lowly mounds the high school, Tuesday night, elec- Acacia, 2nd —____ 45@ 50 Chlorate, gran’d_ 21@ 28 oan wa 380° 4
in our cemeteries all over our broad _ tion of officers placed Dr. R. F. Bruce ae Me aacad — - ec hlorate, meee 10 Chaves 40@ 50
land. as president, John Shackson vice- ‘Aloes (Barb Pow) 35@ 45 Cyanide _.... ~~~ 300 90 Chior 0 ae
All our wars are over for the pres- president and Cecil Roberts secretary Aloes (Cape Pow.) 25@ 35 Iodide ___ 4 06@4 28 Guaval terackin ‘a ae. ee
ent. Let us hope that recent efforts and treasurer. After the meeting the ‘l0es (Soc. Pow.) 75@ 80 Permanganate _ 22%@ 35 Gocaine “2 85@4 -
for continued peace an die ae Asafoetida ---__- 50@ 60 Prussiate, yellow 35@ 45 Gocea Butioz” yt age
nong the nations audience was invited to the gym room OW. 20 Y0@1 00 Prussiate, red @ 70 Gon ee
of the earth may have fruition, and that to see the photo enlargements, twenty- Camphor -_______ 87@ 95 Sulphate ___.___ 35@ 40 oo — -
it may be a long day ere another one in number, all local scenery sur- Gn oa 2 5 Comieras aa
crash of arms shall calf our sons to rounding Onaway, purchased by the Kino |... @1235 Stade Copperas, Powd. 4@ -
— arms cine — strife of battle. Chamber of Commerce. Some of these pr powdered__ @1 20 ee oe aoe Sublm 2 25@2 30
emorial Day ay it long remain large pictures were on exhibition in oP @i.16 Alkanct He HS Gani — S€ &
it : a : . M D, 1 25 Bl i der ) 5 Cuttle b E
as the most glorious and holy of all Detroit at the Outdoor Life and onan oa o0@ea 50 oo 330 83 Detxrine ey a a
American holidays. Old Timer. Motor Boat Show. Squire Signal. Opium, gran. 21 00@21 50 Elecampane, pwd. 20@ 30 Dover's Powder 4 00@4 50
Shellac, Orange 50@ 65 Gentian, powd. 20@ 30 Emery, All Nos. 10@ 15
Shellac, White 55@ 70 Ginger, African, Hmery, Powdered @ 15
Tragacanth, pow. @1 75 powdered ______ 30@ 35 Epsom Salts, bbls. @03%
Tragacanth - 2 00@2 35 Ginger, Jamaica. 60@ 65 Epsom Salts, less 3%@ 10
WE ALSO WHOLESALE he © Chjowdered Flake, White == “is@" 2
powdered _____ 45@ 60 axe, White _. 15@ 20
Insecticides - Lo a ao 5 5008 00 oe oo
ecac, powd. __ 5 50@6 00 AGIREING
Arsenic Os@ 29 Licorice .________ 35@ 40 Glassware, le %
ELECTRIC FANS, UICE EXTRACTORS, @ 2 Licori a
Blue Vitriol, bbl. @ 08 eee. bows ne 30 Glassware, full case 60%.
TT ue Vitriol, less 09%@ 17 is, powdered. 45@ 50 Hlauber Salts, bbl. @0214
VACUUM JUGS, VACUUM BO’ LES, Bordea. Mix Dry 2%@ 23 Phare ap ne ga 35@ 40 anes Salts less 046 10
‘ ellebore, White lubarb, powd. __ @1 00 ue, Brown ____ 20@ 30
PICNIC SUPPLIES, FILMS KODAKS powdered ______ 15@ 25 Rosinwood, powd. @ 50 Glue, Brown Grd 16@ 22
; , @ 22
Insect Powder__ 47%@ ea ond, ae White ____ 27%@ 35
COMPLETE LINE OF SODA FOUNTAIN SUPPLIES ead Aroenaie, Po. get. eround ae dee pee o
; ae and Sulphur Sarsaparilla, Mexic. @ 60 Glycerine ___?__ 17%@ 40
Lule O3@ 25 Sduills ss Gh@ 64606 «6Hops 8 5 5
FLASHLIGHTS, ELECTRIC LANTERNS, Paris Grech. 26%@46% Squills, ‘powdered 70@ §0 Iodine --_-----6 4307 00
eo = 20@ 25 Todetoren Pana 8 00@8 30
Jalerian, powd.__ D
BATHING CAPS, BATHING SHOES eee pow: Na Ob Yaa cine 2 8
Buchu 0 90 lace powdered__ @1 60
BATHING SUPPLIES, Buchu, powdered | 1 00 Seeds Menthol 7 00@8 00
Sage, Bulk ______ 25@ 30 forphine 58@14 33
Sage, % loose __ am 49 Shido 2 @ 35 Nux Vomica ____ ® 30
WATER WINGS, INSECTICIDES, MINERAL WATERS, Eset oweita: #2 ‘Anibe,“powasrad” 968 1 Nix Vomtca iow. 0 2
Senna, Alex. ___. 50@ 175 rd, 48 -------. 13 17 per, black, pw. 57@ 70
SPORT VISORS, CARBONATED DRINKS, Senna, Tinn. pow. 30@ 35 Canary ----.___.- 1o@ 16 Peper, White, p. 75@ 85
iva Urs 20@ 25 caraway. Po. 30 25@ 30 FSi Burgundy_ 20@ 25
ardamon ______ 2 50@2 75 uassia Sa 12
SPONGES, CHAMOIS SKINS, PERFUMES, L Gorlander pow. 40 30@ 28 Quinine, Son cans 0
us i ee 15@ 20 Rochelle Salts 28
: — @ 35
TOILET GOODS, OFFICE SUPPLIES. Almonds, Bitter, oo gG $2 Saccharine 2 6o@2 7
: : : ae aac Rt Pix. ground __ 9%@ 15 Scant anciae uo =
See us about Store Fixtures. Also complete line of ROGER’S artificial. 8 00@3 25 Hemperccs: PWo 13@ 25 Soap, green ___ 15@ _ 30
Brushing Lacquer, House Paints, Varnishes. C lete displ Almonds, Sweet, Lia pole ets sar ca, «=
: g quer, 9 Ss. \ompiete display oe 1 50@1 80 Mustard, yellow  17@ 25 Sean. white Castile,
in our sample room. Seem Sweet, a Musard, black... 20@ 25 case -------_____ @15 00
imitation --_.100@125 Poppy |... 15@ 30 ‘Soap, white Castile
Amber, crude -__100@1 25 Quince _......__ 1 75@2 00 less, per bar __ @1 60
Amber, rectified 150@1 75 Sabadilla ________ 45@ 50 Seda in, 3@ 10
CW o aie ee 2 00@2 25 Sunflower _______ 122@ 1g Soda Bicarbonate 3%@ 10
ergamont ---. 6 50@7 00 Worm, American 30@ 409 ‘Soda. Sal ______ 02%@ 0s
: calaas ee : ee 25 Worm, Lavant — 6 50@7 00 Pt Camphor — @1 20
sassia ~_________ 25 Sulphur, roll ____ 4@ ll
Hazeltine & Perkins Drug Co. eae iat | Suibnar, Sub aike 10
: a é Citronella __. 1 00@1 2 Tinetuces pera: leg 25
Grand Rapids Michigan Manistee Gloves — hee fete @1m sameue ee 100 3
Socoanult ______ 27% 5 O15 : :
Cod. Liver “—-- 1 40@2 00 Asafoctida” "2 38 Vent BE Pure 1 50@2 00
roten 2.0) 0 i
5 50@5 75 Arnica -________. @150 Zine Sulphate __ 6@ ll

 

 

 

 

MICHIGAN

TRADESMAN

 

May 28, 1930

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with. previous issues

 

= Ss

a

aim

 

 

ADVANCED DECLINED
Smoked Hams Cheese
AMMONIA Kaffe Hag, 12 1-lb. Strawberries
Parsons, 64 oz. ___--- 95 Pans. 28 ea a5: NO. 2 50
Parsons, 32 oz, ~----- 3 35 All Bran, 16 oz. __--- B20 Noo 1 2 3 00
Parsons, 18 oz. ------ 420 All Bran, 10 oz. ------ 270 Marcellus, No. 2 _____ 3 25
Parsons, 10 oz. ~----- 270 All Bran, % oz. ___. 2 00 Pride of Mich. No. 2__ 3 75
Parsons, 6 0z. ______ 1 80
CANNED FISH
Gime nun — 3.80 Clam Ch’der, 10% oz. 1 35
Grape-Nuts, 100s _--- 2 75 Clam Chowder, No. 2. 2 75

 

10 Ib. pails,
15 lb. pails,

per doz. 9 40
per doz. 12 60
25 lb. pails, per doz. 19 15
25 lb. pails, per doz. 19 15

APPLE BUTTER
Quaker, 24-21 oz., doz. 2 15
Quaker, 12-38 oz., doz. 2 40

BAKING POWDERS

Arctic, 7 oz. tumbler 1 35
Royal, 10c, doz. ---_-- 95
Royal, 4 oz, doz. ____ 1 85
Royal, 6 oz., doz. ---. 2 50
Royal, 12 oz., doz. -. 4 95
Royal, 5 tb... 25 40
Calumet, 4 oz., doz. 95
Calumet, 8 oz., doz. 1 85
Calumet, 16 oz., doz. 3 25

Calumet, 5 lb., doz. 12 10
Calumet, 10 lb., doz. 18 60
Rumford, 10c, per doz. 95
Rumford, 8 oz., doz. 1 85
Rumford, 12 oz.. doz. 2 40

Rumford, 5 lb.. doz. 12 50
K. C. Brand

Per case
10c size, 4 doz. --.--- 3 70
lSc size, 4 doz. --.-- 5 60
20c size, 4 doz. ~-.... 7 20
25e size. 4 doz. ----.- 9 20
60c size, 2 doz. ----.. 8 80
80c size. 1 doz. --.._. 6 85
10 lb. size, % doz. ---- 6 75
BLEACHER CLEANSER
Lizzie, 16 oz., 128 ---- 2 15

BLUING

Am. Ball,36-1 0z.,cart. 1 00

Quaker, 1% oz.. Non-

freeze, dozen ------. 85
Boy Blue, 36s, per cs. 2 70
Perfumed Bluing
Lizette, 0z., s .. 89
Lizette, 4 oz., 24s -. 1 50
Lizette, 10 oz., 12s -_ 1 30
Lizette, 10 oz., 24s -. 2 50
BEANS and PEAS

100 lb. bag

Brown Swedish Beans 9 00
Pinto Beans 9

Red Kdney Beans
White H’d P. Beans _o

Col. Lima Beans --_-. 1

Black Eye Beans -. 16 00

Split Peas, Yellow _._ 8 00

Split Peas, Green --_- 4 00

Scotch Peas 6 25
BURNERS

Queen _— No. 1 and i

White "Flame.
and 2, doz. _..__.... 2 36

BOTTLE CAPS
Dbl. Lacguor, 1 gross
pkg., per gross
BREAKFAST FOODS
Kellogg’s Brands.
Corn Flakes, No. 136 2 85
Corn Flakes. No. 124 2 85

pkg., per gross ---. 16
Pep. No. Bt ...-.. 2 70
Pep, No. 22 _.._.-__ 2 00

Krumbles, No. 424 -_-
_-Bran Flakes, No. 624 2 45
Bran Flakes, No. 602 1 50
Rice Krispies. 6 oz. __ 2 70
Rice Krispies, 1 oz. -. 1 10

Instant Postum, No. 8 5 40
Instant Postum, No. 10 4 50
Postum Cereal, No. 0 2 25

Post Toasties. 36s -- 2 85
Post Toasties, 248 -- 2 85
Post's Bran, 248 -..- : 70

Pills Bran, 128
Roman Meal, 12-2 ~
Cream Wheat, 18 ---

 

Cream Barley, 18 ---- - 3 40
Ralston Food, 18 _-.- 4 00
Maple Flakes, 24 ---- 2 50

Rainbow Corn Fla., 36 2 50
silver Flake Oats, 18s 1 40
Silver Flake Oats, 12s 2 25
90 lb. Jute Bulk om
ne
Ralston New Oata, 24 2 70
Ralston New Oata, 12 2 70
Shred. Wheat Bis., 36s 3 85
Shred. Wheat Bis., 72s 1 -
Triscuit, 248 --.....---
Wheatena, 18 ----.-. 3 70

BROOMS .
J ll, doz.
Standard Py Parlor, 23 lb. 8 25
Fancy Parlor, 23 Ib... 9 25
= Fancy Parlor 25 lb. 9 75
Ex. Fcy. Parlor 26 Ib. . =

Whisk, No. 3 ~-------- 2 75
BRUSHES
Scrub
Solid Back, 8 in. --.. 1 50
Solid Back, 1 in. ---- 1 75
Pointed Ends -------- 1 25
Stove so
2. ose
Peerless —.-..-_--.---- 2 60
Shoe nee
No. 4-0 _.......-___-.--—

No. 22. 3 00
BUTTER COLOR
Dandelion -.---------- 2 85
CANDLES
Electric Light, 40 Ibs. 12.1
Plumber, 40 Ibs. ----- 12.8
Paraffine, 6s ~------ _- 14%
Paraffine, 12s ------- 14%

Wicking _..........--_--~ 40

Tudor, a per box -. 30
CANNED FRUITS

Hart Brand
Apples
No: 10 5 75
Blackberries
Noe: 2 15
Pride of Michigan —--- 3 25

Cherries
Mich. red, No. 10 ae 50
Red,- No. 10

Red, No. 2 2 ‘ 25
Pride of Mich. No. 2-- 3 65
Marcellus Red ------ 3 25
Special Pile _..-______ 2 70
Whole White ~-_------ 3 10
Gooseberries
No. es ee 00
a
19 oz. glass 5 65

Pride of Mich, No. 2% 4 20

Plums
Grand Duke, No. 2%-- 3 25
Yellow Eggs No. 2%-_- 3 25

Black Raspberries

oe 3 75
Pride of Mich. No. 2_- 3 25
Pride of Mich. No. 1_- 2 35

Red Raspberries
No. 2 3
No. 1

Marcellus, No. 2 -_---
Pride of Mich. No. 2-- ; 26

Sema mew wenn ee

Clams, Steamed. No. 1 3 00
Clams, Minced, No. % 2 25
Finnan Haddie, 10 oz. 3 30
Clam Bouillon, 7 oz.. 2 50
Chicken Haddie, No. 1 2 75
Fish Flakes, small —. 1 35
Cod Fish Cake, 10 oz. 1 55
Cove Oysers, 5 oz. -. 1 75
Lobster, No. \%, Star 2 90
Shrimp, 1, wet ---... 2 00
Sard’s, % Oil, Key -. 6 10
Sard’s, 4 Oil, Key —. 5 00
Sardines, % Oil, k’less 4 75
Salmon, Red Alaska__ 3 35
Salmon, Med. Alaska 2 60
Salmon, Pink, Alaska 1 95
Sardines, Im. %, ea. 10@22
Sardines, Im., %, ea. 25
Sardines, Cal. __ 1 35@2 25
Tuna, %, Curtis, doz. 3 60
Tuna, \%s, Curtis, doz. 2 20
Tuna, % Blue Fin -. 2 25
Tuna, 1s, Curtis. doz. 7 00

CANNED MEAT
Bacon, Med. Beechnut
Bacon, Lge. Beechnut
Beef, No 1, Corned —.
Beef No. 1, Roast __
Beef, 2 oz., Qua., sli.
Beef, 3% oz. Qua. sli.
Beef, 5 oz., Am. Sliced
Beef, No. 1, B’nut, sli.
Beefsteak & Onions, s 3 70
Chili Con Car. oe
Deviled Ham, %s -... 2 20
Deviled Ham, %s -.-. 3 60
Hamburg Steak &

Onions, No

Potted Meat, 4% Libby 52
Potted Meat, % Libby 90
Potted Meat, % Qua. 86
Potted Ham, Gen. % 1 45
Vienna Saus., No. % 1 45
Vienna Sausage, Qua. 95
Veal Loaf, Medium -_. 2 25

™ BO OOM conS mh BO
os
a

Baked Beans

Campbells ---.-----.. 1 05
Quaker, 18 oz. --.... 95
Fremont, No. 2 -.--.. 1 25
Snider, No. 1 -....--. 110
Snider, No. 2 ~---.... 1 25
Van Camp. small -... 90
Van Camp, med. _-_. 1 15

CANNED VEGETABLES
Hart Brand

Baked Beans
Medium, Plain or Sau. 90
No. 10, Sauce ~------- 6 50

Lima Beans
Little Dot, No. 2 -.. 3 10
Little Quaker, No. 10_14 00
Little oanker. No. 1.. : 95

Bapy, Noe. 2 .......... 80
Baby, No. 1 2... 1 95
Pride of Mich. No. 1. 1 65
Marcellus, No. 10 -_.. 8 75
reg Kidney Beans
No. 10 220 6 50
No.6 2 3 70
No. 3 oe 1 30
No: 4) 2355 90

String Beans
Little Dot, No. 2 3
Little Dot, No. 1 -... 2 50
Little Quaker, No. 1_. 2
Little Quaker, No. 2-_ 3 00
Choice Whole, No.
Choice Whole No.
Choice —e No.

 

No. 1
Pride of Mich. No. 2_-

1 75

Marcellus, No. 2 ___. 1 60

Marcellus, No. 10 -.- 8 50
Wax Beans

Little Dot, No. 2 __-. 2 80

Little Dot, No. 1 -_.. 2 10

Little Quaker, No. 2__ 2 70

Little Quaker, No. 1. 1 95

Choice Whole, No. 10_ . -
Choice Whole, No. 2__

Choice Whole, No. 1-- i 78

 

1
Pride of Michigan -. 1 75
Marcellus Cut, No. 10_ 8

Beets
Small, No. 2%
Etxra Small, No. 2 -_ 3
Fancy Small No. 2 -. 2
Pride of Michigan -. 2 25
Marcellus Cut, No. 10_ 6
Marcel. Whole, No. 2% 1

Carrots
Diced, No. 2 —----.... 1 40
Diced, No. 10 -------- 7 00
Corn
Golden Ban., No. 3_. 3 60
Golden Ban., No. 2_- 2 60
Golden Ban., No. 10-10 75

Little Dot, No. 2 ---.
Little Quaker, No. 2_
Little Quaker, No. 1.
Country, Gen., No. 1__
Country Gen. No. 2.
Pride of Mich., No. 5.
Pride of Mich., No. 2_

Pride of Mich., No. 1 1 35
Marcellus, No. 5 -_.. 4 30
Marcellus, No. 2 -... 1 40
Marcellus, No. 1 --.. 1 15

Ht a pak fk pe at Bek OT bd et fat et et
~~]
co

Fancy Crosby, No. 2_.
Fancy Crosby, No. 1-_-

Peas
Little Dot, No. 2 ---. 2 75
Little Dot, No. 1 -... 1 90
Little Quaker, No. 10-12 50

Little Quaker, No. 2_. 2 50
Little Quaker, No. 1.. 1 75
Sifted E. June, No. 10.10 35
Sifted E. June, No. 5. 5 75
Sifted E. June No. 2.

Sifted E. June, No.:1_. 1 40
Belle of Hart, No. 2_. 2 00
Pride of Mich., No. 10_ 9 10
Pride of Mich., No. 2__

Gilman E. June, No. 2
Marcel., E. June, No. 2 1 40
Marcel., E. June, No. 5 4 50
Marcel., E. Ju., No. 10 7 50
Templar E. Ju., No. 2.1 35

~~
a

 

 

Templar E. Ju., No. 10 7 00
14
Marcellus, No. 10 - .- ’ 50
Marcellus, No. 2% -.. 1 40
Marcellus No. 2 ___._ 1 15
Sauerkraut
NO, 40) 00
NG. 2 1 60
INO. 2 oe 1 25
No.
No. 2
Squash
Boston, No. 3 -.__-___ 1 80
Succotash
Golden Bantum, No. 2 2 75
Little Dot, No. 2 --.. 2 55
Little Quaker —_______ 2 40
Pride of Michigan __.. 2 15
Tomatoes
No: 10. 50
No. 256. oe 2 35
NO: 2 2 1 65

Pride of Mich., No. 2% 2 25
Pride of Mich., No. 2__ 1 50

CATSUP,
Beech-Nut, small ____ 1 65
Lily of Valley, 14 oz.__ 2 25
Lily of Valley, % pint 1 66
Sniders, 8 oz. 1

Sniders, 16 oz.  _..__ 2 3b
Quaker, 10 oz. -_____ 1 35
Quaker, 14 oz. _______ 90

1
Quaker, Galon Glass 12 50
Quaker, Gallon Tin __ 8 60

CHIL! SAUCE

Snider, 16 oz. -_______ 15
Snider, 8 oz. _________ 2 20
Lilly Valley, 8 oz. __ 2 25

Lilly Valley, 14 oz.
OYSTER COCKTAIL
3

Sniders, 16 oz. ______ 15
Sniders, 8 oz. ._____ 2 20
CHEESE
Moquefort 2200 62

Pimento, small tins__ 1 65
Wisconsin Daisy
Wisconsin Flat
New York June

Michigan Flats __
Michigan Daisies
Wisconsin Long Horn__ 22
Imported Leyden 2
1 Ib. Limburger ______ 30
Imported Swiss
Kraft Pimento Loaf __ 30
Kraft American Loaf __ 28
Kraft Brick Loaf
Kraft Swiss Loaf
Kraft Old Eng. Loaf__ 46
Kraft, Pimento, % Ib. 2 25
Kraft, American, % Ib. 2 25
Kraft Brick, % Tb. __ 2 25
Kraft Lim burger, % Ib. 2 26
Kraft Swiss, % Ib. _. 2 35

 

CHEWING GUM
Adams Black Jack ~... 65

  

Adams oon es 65
Adams Dentyne ~---... 65
Adams Calif” "Fruit -- 65
Adams Sen Sen -.-._- 65
Beeman’s Pepsin ------ 65

Beechnut Wintergreen_
Beechnut Peppermint--
Beechnut Spearmint --
Doublemint
Peppermint, Wrigleys -- 65
Spearmint, Wrigleys -- 65

Juicy Fruit {2-20 65

Mrigioy's P-Ke oo 65

MONO: 65

TOAUOITY. 2 65
COCOA

Ws Oey

HAARLEM {/
nelly ed

 

Droste’s Dutch, 1 Ib... 8 50

Droste’s Dutch, % Ib. 4 50
Droste’s Dutch, %4 lb. 2 35
Droste’s Dutch, 5 lb. 60
Checolate Apples cmon 4:00
Pastelles, No. 1 _-.. 12 60
Pastelles, % lb. -----_ 6 60
Pains De Cafe -..-.._ 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles —__... 15

1 Ib. oe Tin Bon

ns ocaeene eee 00

13 oz. Creme De Cara-
UO ee 13 20
12 oz. Rosaces -....-. 10 80
4% Ib. Rosaces -.-.----. 7 80
% |b. Pastelles —____ 3 40

Langues De Chats .. 4 80

CHOCOLATE
Baker, Caracas, %s ---. 37
Baker, Caracas, %s -... 35

SLOTHES LINE
Femp, 50 ft. _.. 2 00@2 25

Tw 3 Cotton,

: 5004 00
Cord ..__-. 2 85@3 00

COFFEE ROASTED
Blodgett-Beckley Co.

Sash

 
 

Old Master —___.______ 40

Lee & Cady

1 Ib. Package
MGIFOSS oe 40
daiberty © 18
Onaher 20 33
Necroy 2 32
Morton House -_ _.___ 40
Reno. 31
Royal Club ___ = oT
Imperial  ____ i -

Majestic

Boston Breakfast Blend 39
McLaughlin’s Kept-Fresh

 

Coffee Extracts

M. Y., per 100 ______ 12
Frank’s 50 pkgs. _. 4 25
Hummel’s 50 1 Ib. 10%

CONDENSED MILK
7

Leader, 4 doz. ______ 00
Eagle, 4 doz. __...___ 9 00
MILK COMPOUND
Hebe, Tall, 4 doz. ___ 4 50
Hebe. Baby, 8 doz. __ 4 40

Carolene. Tall, 4 doz. 3 ’
Carolene, Raby Ss 3 5

EVAPORATED MILK
Quaker, Tall, 4 doz. __ 3 90
Quaker, Baby. 2 doz. 3 80
Quaker, Gallon, % doz. 3 80
Carnation, Tall, 4 doz. 4 35
Carnation. Baby, ‘3 dz. 4 25
Oatman’s Dundee, Tall 4 35
Oatman’s D'dee, Baby 4 25

Every Day, Tall .___ 4 25
Every Day, Baby ___- ; 25
ret: Ta 2 4 35
Pet, Baby. 8 oz. ____ 4 25
Borden's Tall ________ 4 35
Borden’s Baby  _____. 4 25
CIGARS
Alredale 2... 2. 35 00
Havana Sweets _____ 3h 00

Hemeter Champion__ 37 50
Canadian Club ______
Robert Emmett ____ 75 00
Tom Moore Monarch 75 06
Webster Cadillac ____ 75 60
Webster Astor Foil__ 75 00
Webster Knickbocker 95 00
Webster Albany Foil 95 00

Bering Apollos ...___ 95 00
Bering Palmitas  __ 115 00
Bering Diplomatica 115 uv

Bering Delioses -._. 120 00
Bering Favorita -... 135 ov
Bering Albas —..___ 150 vu.

CONFECTIONERY
Stick Candy Pails

Pure Sugar Sticks-600c 4 00
Big Stick, 20 lb. case 18
Horehound Stick, 5c _. 18

Mixed Candy
Kindergarten - ..._____ li
PiGGGer | oo 13
French Creams -.....__ 15
Paris Creams ___...__.. 16
Crocere oe 11
Fancy Mixture ________ 17

Fancy Chocolates
lb. boxes
Bittersweets, Ass’ted 1 75
Milk Chaqcolate A A 1 75

Nibble Sticks -......17
Chocolate Nut Rolls — 1 fa
Magnolia Choc  __.___ 1 45
Bon Ton Choc. ______ 1 50
Gum Drops Pails
Ase oe le
Champion Gums  -____. 16
Challenge Gums  ____.. 14
Jey Strings ....... 1
Lozenges Pails

A. A. Pep. Lozenges __ 1i
A. A. Pink Lozenges  . 15
A. A. Choz. __ Nonenaee :
Motto Hearts _.._______

Hard Goods Pails
Lemon Drops  ..._..... 19
O, F. Haretound dps... 18

Anise Squares ________ 18
Peanut Squares _______ 17

Cough Drops Bxs
Putnam's 22.0 1 35
Smith Bros. cetera 1 50
Luder's: 6.003. 1 50

Package Goods
Creamery Marshmallows
4 oz. pkg., 12s, cart. 85
4 oz. pkg. 488, case 3 40

Specialties
Pineapple Fudge ______ 18
Italian Bon Bons ______ 17
Banquet Cream Mints_ 23
Silver King M.Mallows 1 15
Handy Packages, 12-10c xv

COUPON BOOKS
50 Economic grade 3 50
100 Economic grade 4 50
500 Economic grade 20 00
1000 Economic grade 37 50
Where 1,000 books are
ordered at a time. special -
ly printed front cover is
furnished withovt charge

CREAM OF TARTAR
6 lb. DOxeR 22 was 40
DRIED FRUITS
Applies
N. Y. Fey., 50 lb. box 151%
N. Y. Fey., 14 oz. pkg. 16

  

Apricots
Evaporated, Choice ____ 19
Evaporated, Fancy ____ 28
Evaporated, Slabs -.... 18

Citron
10 1b. Box oo 40

Currants
Packages, 14 oz. _____ 18
Greek, Bulk, lb. -.___. 18

Dates
Dromedary, 36s ______ 6 76

Peaches
Evap. Choice —_-.__.._. 19

22
Lemon, American _____ 30
Orange, American ____- 36
Raisins
Seeded, bulk ___.____ 08

Thompson’ 8s s’dless blk 07%
be ers Ss seedless,

oo Prunes
60@70, Ib. boxes__@12
50@60, = lb. boxes_.@12%
40@50, 25 lb. boxes__@13%
30@40, 25 lb. boxes_.@14
20@30, 25 lb. boxes__@20
18@24, 25 lb. boxes__@29

Hominy
Pearl, 100 Ib. sacks __ 3 66
Macaroni
Mueller’s Brands
9 oz. package, per doz. 1 30
9 oz. package, per case 2 60

Bulk Goods
Elbow, 20 lb.

saan 7@8%

Egg Noodle, 10 Ibs. _. 14
Pearl Barley

hapa eee aa 75

eee eae 7 00

Garten Grate. ooo ee 5 .00

 

 

 

 

ell sete Oe 5 ec i

26.

 

19
18

40

18
18

76

19
22

30
30

bo
30
Ma
4

75
00

 

 

i

ese sl IR. ST

 

 

May 28, 1930 MICHIGAN TRADESMAN id
age — BUTTER PROVISIONS SHOE BLACKENING Brie 23 a 85 TABLE SAUCES
Fast India __-_-.----_- 10 oe Barreled Pork 2 in 1, Paste, doz, __.1 35 Climaline, 4 doz. -.-. 420 Lea & Perrin, large. 6 00
Clear Back -- 25 00@28 00 1%. Z. Combination, dz. 135 Grandma, 100, Sc ---.3 50 [ea & Perrin, small__ 3 35
Taploca Short Cut Clear26 00@29 00 = Dyri-Foot, doz. _.__.. 200 Grandma, 24 Large --350 pepper _________- ee 3
Gold Dust, 100s __---_ £00 . Royal Mint 2 40
Pearl. 100 lb. —. A ae aa oy ete 1 > Gold Dest, 13 Lares 32 wilaaue ft on 4 95
Brenciacy loeant . : 60 ee Golden Rod, 24 4% © aie fos, $ om. Gok ee
e La France Laun., 4 dz. 3 60  4_j, Kigeo 2 4 75
Dry Salt Meats Old Dutch Clean, 4 dz. 3:40 Aj email, 315
Jiffy Punch D S Bellies __ 18-20@18-17 STOVE POLISH Octagon, 96s ________ Oo) Gee foe 3 30
ee Blackne, per doz. dx 1 35 Rinso. 400 ------____- :*
SSO) . Blac i iquid, dz. 1 4 Mtinee, 246) <3
Lard Black Silk Paste, doz. 1 25 an No More, 100, 10 TEA
FLOUR Enameline Paste. doz. 135 oz, -.---.---.__.____ 85 Blodgett-Beckley Co.
Vv. C. Milling Co. Brands Bel Car-Mo Brand gcd i a Enameline Liquid, dz. 1 35 Rub No More, 20 Lg. 400 Royal Garden, % Ib... 75
Lily White 22.....___ 8 30 941 Ib, Wine 470 50 Ib. tubs . advance % = a Liquid, Dd doz. ; 40 —— Cleanser, 48, a“ Royal Garden, % Ib. __ 7
Harvest Queen -___--- 750 8 oz., 2 doz. in case __ 2 90 20 lb. pails _._.advance % Seu ber G02. __. <2 i an 2 95
Yes Ma’am Graham. inp pie 10 Ib. pails advance % Rising Sun, per doz. 135 Sani “Flush oz. -. 2 25 J .
OR eee 20 95 Ib. pails Bib pails aa 1 654 Stove Enamel, dz. 2 80 Sapolio, 3 doz. ______ 3.15 : apa oe
Pesce ae ~ pals ----advance Vulcanol, No. 5, doz. 95 Soapine, 100, 12 oz. _ 640 Medium ____-___-... 35@35
3 Ib. pails _.-advance 1 Vulcanol, No. 10, doz. 135 Snowboy, 100, 10 oz. 400 Choice __--------.- 37@52
Lee & Cady Brands PETROLEUM PRODUCTS Compound tierces --- 11% = gigvGi per doz.’ 3 00 Snowboy, 12 Large oon Waney 2 52@61
American Eagle _____- 7 40 From Tank Wagon Compound, tubs -____ 12 : ae Speedee, 3 doz. _._... 720 No. : Nitta 00: 54
Home Baker -________ 6 35 Red Crown Gasoline __ 19.7 Gunicite 50s -> 210 1 Ib. pkg. Sifting ______ 14
Kitchen Gold --______ 700 Red Crown Ethyl —-_- a Wyandote, 48 ________ 4 75
Solite Gasoline ----__- Suasages SALT Wyandot Deterg’s, 24s 2 75 éusnaeer
FRUIT CANS i: ne
ee ee S oe er, eer :
F. O. B. sree Rapids Perfection Kerosine _. 14.6 1 °Cr | ------------------ 18 Colonial, 36-1% ______ ohilidd auee yi cis a a cayaimemaaacr
Half pint ___________ ; 750 Gas Machine Gasoline 38.1 coe ont on apres = Colonial, ae 24-2 = SPICES
One pint 8 775 V. M. & P. Naphtha__ 188 Qos 7-----777--------- 1$ Med No 1, 100 tb. ae Whole Spices Ceylon
One quart --___-._.__ Se yl papene aes . 95 Allspice, Jamaica ____ @40 pe, i 5
Hale gallon “2-— Be Se a Fee ee RS Stele demater — 9 Pence. moti
in iron Barrels, 0 Ce oe na Crushes Meat, f i oF Cassia, Canton ___._ eel
Ideal Glass Top t oo  . Gueaia Ge uk. Gan @40 English Breakfast
Half pint ue cream, 100 Ib., each S8¢ i : ae Congou, medium
One wa 9 50 Butter Salt, 280 ib. bbl.4 21 Ginger, African’ _____ ee Geusae, Gh "-7"33@36
e pint --_-_______ 5 Block, 50 1 0 Ginger, Cochin -_._... @40 Congou, Choice -__. 35
One: quart =... 1 Smoked Meats ae ae een 4 7 Mace,’ Penang _..... 139 Congou, Fancy ____ 42@43
Half gallon __________ 15 40 Hams, Cer. 14-16 lb. @26 5 Mixed, No. ft @32
Hams, ot Skinned i aa oh — ey : - Mixed, 5c pkgs., doz. @45 Ool
50. per bale ____ 2 x5 ’
GELATINE Hee 18 Ib. --—------- @26 28 bl. bags. Table. 42 Nutmegs, 70@90 ____- twas 39
Jell-O, $dom 0. 85 wo ‘aried beet és Old Hickory, Smoked, en 110 Cu Choice
nute, 3 doz, _...._ ‘> BY sl CU ackes _ G-1@ tp io 50 «4 epper, ack ~_-__- a Raney 220
Plymouth, White __-_ 1 58 Pienle ‘Bolted -- @17% =
Quaker, 3 doz. ______ 2 25 Iron Barrels 2
Light baer ws a Coen © ae one 40
JELLY AND PRESERVES wedi, se ys Boiled_ Hams _______ I oton, ply cone ......
Pure, 30 lb. pails ____ 3 30 cng a a Minced Hams @20 Pure Ground In Bulk Cotton, 3 piy Balls ~_.-

Imitation, 30 Ib. pails 1 85
Pure, 6 oz., Asst., doz. 90
Pure Pres., 16 0z., dz. 2 40

JELLY GLASSES
8 oz.. per doz.

OLEOMARGARINE
Van Westenbrugge Brands
Carload piacerater

 

Nuocoa, t Ib... 21
Nucoa, 2 and 5 Ib. ___ 20%

Wilson & Co.’s Brands
Ol
Certified
Nu t

MATCHES
Diamond, 144 box —__
Searchlight, 144 box__ 4.40
unto Red Label, 144 bx 4 zu

ia
ee

VOhio Blue Tip, 144 box 5 vu
Ohio Blue Tip. 720-le 4 00
*Reliable, 144 ________ 3 15
*Federal, 144 _..__.__ 3 95

Safety Matches
Quaker, > ro. case___ 4 25

NUTS—Whole
Almonds, Tarragona... o
Brazil, New ---.----
Fancy Mixed -------- a
Filberts, Sicily ------ 22

Peanuts, Vir. Roasted 11
Peanuts, Jumbo, std. 13
Pecans, 3, star ------ 25
Pecans, Jumbo ----.-- 4u
Pecans, Mammoth -- 50
Walnuts, Cal. _--. 27@29
PO oe 07
Salted Peanuts
Pancy, No. boo 14
Shelled
Almonds Salted ---_---- 95

Peanuts, Spanish

125 Ib. bags
Filberts
Pecans Salted
Walnuts Burdo

MINCE MEAT
None Such, 4 doz.
Quaker, 3 doz. case --
Libby, Kegs, wet, Ib. 22

OLIVES
4 oz. Jar, Plain, doz.

 

“nn
uo
oS

10 oz. Jar, Plain, doz. 2 25
14 oz. Jar, Plain, doz. av
Pint Jars, Plain, doz. 75

Quart Jars, Plain, doz.
1 Gal. Glass Jugs, Pla.
5 Gal. Kegs, each __--
3% oz. Jar, Stuff., doz.
6 oz. Jar, Stuffed, doz.
9% oz. Jar, Stuff., doz. 7
1 Gal. Jugs, Stuff., dz. 2 70

PARIS GREEN

Choe Ie op w poe
oS
o

ts and. Oa RETTITTI TTS? aq

 

 

 

 

Special heavy  -____ _-
Extra heavy
Polarine °F? 20
Tranmission Oil __
Finol, 4 oz. cans, doz. 1 50
Finol, 8 oz. cans, doz. 2 30
Parowax, 100 Ib. - .. 8.3
Parowax, 40, 1 Ib. _. 8.55
Parowax, 20, 1 Ib. __ 8.8

AAAAVIDRH
NA MAAN
Pmt ed pk pen bet eh et

  

arr
rece

PATTI
tro perwrts

 

12 pt. cans 3 00
12 qt. cans 5 00

PICKLES
Medium Sour
5 gallon, 400 count —__ 4 75

Semdac,
Semdac,

Sweet Small
16 Gallon, 2250 ~_____ 27 00
5 Gallon, 789 ________ 9 75

Dil Pickles
Gal. 40 to Tin, doz.__ 10 25
No. 2% Ting 2. . 26
32 oz. Glass Picked__ 2 80
32 oz. Glass Thrown z 4u

Dill Pickles Bulk

5 Gal., 200 ---... s-- 5 25
16 Gal, 650 22 11 25
45 Gal., 1300 ~--_--_ 30 00

PIPES
Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS
Battle Axe, per doz. 2 65
Torpedo, per doz. -... 2 25
Tubs, 60 Count, fy. fat 5 50

POTASH
Babbitt’s, 2 doz. -... 2 75
FRESH MEATS

Bee

Top Steers & Heit.
Good Strs & H’f 18%@19
Med. Steers & Heif. __ 16

Com. Steers & Heif. -_ 15
Veal

EG ee ee 18

Goed) 2.2 re 14

Medium 11
Lamb

Spring Lamb ..3 21

O00 oo 18

Medi 2 15

(POOT oe ee ia
Mutton

COGn ono 13

Moe@itm 20-3) 12

Poor 10
Pork

Eoin; med... 22

Bis 21

Shoulders <2 17

Sparerips: ooo 15

Neck bones ...---.--.. 07

TYIMUMINES <<-<2~-<< += 12

Bacon 4/6 Cert. 24. @30

Beef

Boneless, rump 28 00@36 00
Rump. new __ 29 00@35 00

Liver
Beee 17
Cale ee 55
Port oo 10

RICE
Fancy Blue Rose ____ So

Fancy Head

RUSKS
Dutch Tea Rusk Co.
Brand.

36 rolls, per case ____ 4 26
18 rolls, per case ____ 2 256
12 rolls, per case ____ 1 50
12 cartons, per case __ 1 70
18 cartons, per case __ 2 55
36 cartons, per case __ 5 00
SALERATUS
Arm and Hammer __ 3 75
SAL SODA
Granulated, 60 Ibs. cs. 1 35
Granulated, 18-2% Ib.
packages _... 1 00
COD FISH
Middies 0) 2 20
o. % lb. Pure __ 19%
See se 1 40

Wood boxes, Pure __ 30

Whole Cod ... 11%
HERRING
Holland Herring
Mixed, Kegs ________ 90
Mixed, half bbls. ____ 9 75
Mixed, bbls. ~_______ 17 50
Milkers, Kegs ______ 1 00
Milkers, half bbls. __ 9 75
Milkers, bbls. ______ 18 50

K K K K Norway __ 19 50
8 Ib. pails 1 40
Cut Lunch 1 50
Boned, 10 lb. boxes __ 16

Lake Herring
% Bbl., 100 Ibs. ____ 6 50

Mackeral
Tubs, 60 Count, fy. fat 6 00
Pails, 10 lb. Fancy fat 1 50

White Fish

Med. Fancy, 100 Ib, 13 00

     

Se
nner

   

   

i
ry} oO
2, 3
Sr
O\=z

wn

  

Free Run’g, 32 26 oz. 2 40
Five case lots --____ 2 30
Todized, 32, 26 oz. __ 2 40
Kive case lots ______ 2 30
BORAX
Twenty Mule Team
24, 1 Ib. packages __ 3 25
48, 10 oz. packages __ 4 35
96, % oz. packages __ 4 00
SOAP
Am. Family, 100 box 6 30
Crystal White, 100 __ 3 85
Big Jack, 60a __....__ 4 75
Fels Naptha, 100 box 5 50
Flake White, 10 box 37
Grdma White Na. 10s 3 75
Jap Rose, 100 box ____ 7 85
Fairy, 100 box ~._____ 4 v0
Palm Olive, 144 box 10 50
Lava, 100 box ________ 4 9u
Octagon, 120 _..___._ 5 00
Pummo, 100 box  ____ 4 85
Sweetheart, 100 box __ 5 70
Grandpa Tar, 50 sm. 2 10
Grandpa Tar, 50 lIge. 3 sv
Trilby Soap, 100, 10c 7 45
Williams Barber Bar, 9s 50
Williams Mug, per doz. 48

CLEANSERS

|

Te

~
»

C

LEANS - SCOURS If}
RUBS: POLISHES

 

80 can cases, $4.80 per case

WASHING POWDERS

Bon Ami P4d., — box 1 90

Bon Am! Cake, 1

Se ..1 62%

Allspice, Jamaica __.. @40

Cloves, Zanzibar __.. @53
Cassia. Canton ______ @28
Ginger, Corkin _____ @35
Mustard: 2200 @32
Mace, Penang _______ 1 39
Repper, Black = @52
Nutmers 8 @50
Pepper, White ______ @80
Pepper, Cayenne ____ @37
Paprika, Spanish ____ @45
Seasoning
Chili Powder, 15c ____ 1 35
Celery Salt, $ oz. _.. 95
same: 2 ga se 90
Onion Sale 1 35
Gavle : 1 35
Ponelty, 3% oz. _... 3 95
Kitchen Bouquet ___. 4 50
Laurel Leaves ______ 20
Marjoram. 1 oz. _____ 9¢
Savery, £ om. 90
Thyme, | of 2 90
Tumeric, 214 oz. ____ 90
STARCH
Corn

Kingsford, 40 Ibs. __ 11%
Powdered, bags ____ 4 50

Argo, 48, 1 lb. pkgs. ; 60

Cream, 48- . 4 80
Quaker, 40-5 ... 07%
Gloss
Argo, 48, 1 Ib. pkgs. 3 60
Argo, 12, 3 Ib. pkgs. 2 62
eae 8 5 Ib pkgs. __ 2 97
Silver Gloss, .8, ls _. 11%
Elastic, 64 pkgs. ____ 5 35
Tiser, 48-1) 2 3 30
Tiger. 80 ibe. 2 06
SYRUP
Corn
Blue Karo, No. 1% __ 3 17
Blue Karo, No. 5, 1 dz. 3 91
Blue Karo, No. 10 __ 3 71
Red Karo, No. 1%  __ 3 06
Red Karo, No. 5, 1 dz. 4 29
Red Karo, No. 10 __ 4 01

imit. Maple Flavor
Orange, No. 1%, 2 dz. 3 25
Orange, No. 5, 1 doz. 4 99

Maple and Cane
Kanuck, per gal.

Kanuck, 5 gal. can _. 6 50
Maple

Michigan, per gal. .. 2 15

Welchs, per gal. -... 3 20

COOKING OIL

Mazola
Pints, 2 doz.
Quarts, 1 doz. 25
Half Gallons, 1 doz. ~ 11 75
Gallons, % daz, ---- 11 30

  

  

Wool, 6 ply

 

VINEGAR
Cider 40 Grain 3 23
White Wine, 80 grain__ 26
White Wine, 40 grain__ 19
WICKING
No. 0, per gross ______ 80
No. 1, per gross _____ 1 25
No. 2, per gross _____ 1 bu
No. 3. per gross _____ 2 30

Peerless Rolls, per doz. 90
Rochester, No. 2, doz. 50
Rochester, No. 3, doz. 2 00

Rayo, per dem 75
WOODENWARE
Baskets

Bushels, narrow band,

wire handles ______ 1 75
Bushels, narrow band,

wood handles ______ 80
Market, drop handle__ 90
Market, single handle. 95
Market, extra _____ 1 60
Splint. large 8 50
Splint, medium 7 50
Spine, small 6 50

Churns
Barrel, 5 gal., each __ 2 40
Barrel, 10 gal., each__ 2 55
3 to 6 gal., per gal. __ 16
Palls

10 qt. Calvanized ____ 2 60
12 qt. Galvanized 2 85
14 qt. Galvanized ____ 3 10
12 qt. Flaring Gal. Jr. 5 00
1¢ qt. Tin Daire 4 00

Traps
Mouse, Wood, 4 holes. 60
Mouse, wood, 6 holes. 7
Mouse, tin, 5 holes __ 65
1

Rat, wood 227 00

Nat. spring 1 00

Mouse, Sore 30
Tubs

Large Galvanized ____ 8 75

Medium Galvanized __ 7 75

Small Galvanized _.__ 6 75
Washboards
Banner, Globe ________ 5 50
Brass, single _______ 6 25
Glass. single _________ 6 00
Double Peerless ______ 8 50
Single Peerless ______ 7 50
Northern Queen ______ 5 50
Universal (20 7 25
Wood Bowls
HS in: Butter 2 5 00
Ih in, Better 9 Ov
it in: Butter 0 | 18 ve
9 in. Batter. 25 Ou

WRAPPING PAPER

Fibre, ne. white 05%
No. I Mitra 06%
Butchers D ee 06
Wrote 07%
Kraft Stripe _..._ 69%
YEAST CAKE
Vagic: ¢ daz 2 70
Sunlight, 3 doz. ______ 70
Sunlight, 1% doz. ___ 1 35
Teast Foam, 3 doz. __ 2 70

Teast Foam, 1% doz. 1 35

YEAST—COMPRESSED
Fleischmann, per doz. -3Q

 

30

Items From the Cloverland of Michi-
gan.

Sault Ste. Marie, May 27—We find
that the Soo, according to the last
census, has increased about 1,500, but
according to the rate new arrivals have
been moving back since April 1 we
must be getting larger. It is reported
that one of our moving firms here has
about thirty families to move back to
the Soo, coming from many different
parts of the country. The old town
must look good to many who moved
away many years ago, but return un-
til they find greener fields again.

After June 8 the Soo line will put
back the daily sleeper again. The new
service is to be run by Soo line to
Pembine and then over the ‘Chicago.
Milwaukee & St. Paul tracks.

The Chicago Market, at Mackinac
Island, has installed two new Frigid-
aire display cases and counters. The
interior has all been decorated and the
place now presents a most inviting
appearance.

William Eyers, who recently moved
here from Soo Junction to engage in
the novelty business, after purchasing
the Sheedy block on Ashmun street,
has decided to sell out the entire stock
and sell the building and move back
to Soo Junction, as the novelty busi-
ness here was somewhat of a dis-
appointment.

Mart A. Fair, the well-known meat
merchant at St. Ignace, was a busi-
ness visitor here last week. His busi-
ness has been good and he is looking
forward to a good year just as soon
as the tourist rush is on again. St.
Ignace has made great preparations for
this class of trade and is in the right
location to get it.

C. J. Goppelt, of Milwaukee, was a
business caller here last week, repre-
senting the International Chocolate
Co. This was his first visit in five
years and his many old friends were
pleased to see him again. He has been
with the Wilbur Chocolate Co. for
about thirty-five years, and when four
large chocolate companies merged in-
to the International Chocolate ‘Co., Mr.
Goppelt continued in the service, with
headquarters at Milwaukee. He says
that the Soo is one of the liveliest
cities in his division.

One thing wrong with the country
is that most of it has moved to the
city.

E. E. Thomas, who for the past six
years has conducted a restaurant at St.
Ignace, has leased the George Cook
block, which housed the Franklin hotel
and the Log Cabin cafe. Mr. Thomas
plans to use the North half of the
dining room and to enlarge the kitchen.
The dining room, when completed,
will accommodate 100 patrons. A
small cigar counter will be installed in
the cafe. Mr. Thomas has a wide
reputation in that line, having been
in the service of the Soo Line Railway
for more than thirteen years. He will
also continue his cafe at St. Ignace,
which is one of the popular places for
the tourists, as well as the local people.

Thomas Rothwell, the well-known
merchant at Sterlingville, is seriously
ill and little hopes of his recovery are
entertained. Mr. Rothwell is 82 years
of age and has been ailing for several
months with heart trouble, but has
been attending to business until this
last attack.

The Cloverland dairy, at Manistique,
has been sold by Fred Peterson to W.
J Buchmiller, of Westboro, Wis. Mr.
Buchmiller has been in the ‘business
for fourteen years. He announces that,
aside from the regular milk and cream
business now being conducted, he will
make a specialty of handling butter-
milk and manufacture cottage cheese.

The many friends of Fred Shaw, of
the Gamble-Robinson Co.. will be
pleased to learn that he was able to
leave the hospital last week and to get
around some on crutches. It was quite
a long siege. Fred had ample time to

catch up on reading matter, but is

MICHIGAN

pleased to get back on the job again.
The ultimate minimum of praise is
contained in the appraisal made by a
dealer when you're trying to trade in
your old car. William.G. Tapert.

Another Letter Eighty-seven Years

Old.
Grand Rapids, June 12, 1843.

Dear Papa—I am profiting by this
chance to send you a few words. I
could write you with pleasure more
often, but I know that your affairs
would not permit you to be amused
by my letters, which are of so little
interest.

We are all well and I hope that this
will find you the same and all the fam-
ily. It is a long time since I have re-
ceived any news of the family. They
do not write me any more. I don’t
know what they have against me.

I have no news to tell you except
that the wife of Richard Godfroy died
Sunday and the wife of ‘William God-
froy is in danger of. death and the
daughter of Cashoi is dying. For a
long time we have had no great mor-
tality in this place. It seems we are
visited at present.

We had such a severe frost last night
that all our potatoes, melons, beans
and Indian corn were frozen. Times
are not hard enough; it was necessary
to have that to assure everybody that
God’s will must be done.

I am very tired of this place now. I
should be flattered to receive a few
lines from time to time to cheer me. I
assure you that I grieve very much.

Dear father will you give me the
pleasure to accept a pair of socks
which are my work. It is very little,
but I know that you like people to be
industrious. As it is my work, I hope
you will give me the pleasure of ac-
cepting this little bagatelle.

 

I have just learned of the death of
the little Cashoi girl and the little God-
froy boy, within a week of his mother’s
death. This letter was written quite
a while ago. Antoine was ready to
go quite a while ago. Dear father,
pray for me. I am sad at this mo-
ment. Give me the pleasure of writing
to me a few lines from time to time
to cheer me and at the same time to
console me in my sorrow. I ask of
you more than I deserve. You have
given me many things I did not de-
serve and you will grant me what I
ask of you, to write me to cheer me
in my grief. I am only a very simple
girl, which I will always be. I do not
deserve that you should take time to
write to me, but you are a good father
to me. Some word from you would
console me. I have no pleasure, dear
father, the world is dead for me. I
am very tired. I go for years without
seeing anyone in my house. It is like
a convent. I see people rarely. Pleas-
ure is finished for me and I expect
only trouble and sorrow and poverty
for the remainder of my days. I have
written a letter to Mama and one to
Daniel. Excuse me, dear father, if
there is anything displeasing to you
in this letter. Please give me the
pleasure of giving my compliments to
Joseph and all his family.

If I should die to-day or to-morrow
I would thank you for all the kindness
vou have had for me. I have received
more of them since my marriage than
I ever expected. Why have I received
this kindness? Did I deserve it? No,
no, dear father, you deserve the name
of father. Dear father. I embrace you
with all my heart and I hope God will
preserve your health as He has always
done. Pray God for me, please, dear
father. Ask Him to pity me. Good
bye, dear father. Adelaide Johnson.

On the envelope Joseph Campau, as
usual, made a filing notation, but it
shows that he was greatly agitated be-
cause he confuses the dates of writing
and receiving and states that it was

delivered by Antoine Louis Campau.

TRADESMAN

Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids. May 13. We have to-
day received the schedules, reference and
adjudication in the matter of Harry F.
Henry, Bankrupt No. 4113. The bank-
rupt is a resident of Kalamazoo, and his
occupation is that of a laborer. The
schedule shows assets of $250 of which
the full amount is claimed as exempt,
with liabilities of $2,374.50. The court
has written for funds and upon receipt
of same the first meeting of creditors
will be called, note of which will be made
herein.

In the matter of Ray Scher, doing
business as Ray’s Cut Rate Store, Bank-
rupt No. 4040. the trustee has filed his
first report and account, and an order
for the payment of expenses of admin-
istration, taxes and a first dividend to
creditors of 10 per cent. has been made.

May 8. We have to-day received the
schedules, reference and adjudication in
the matter of A. T. Mott, Bankrupt No.
4108. The matter has been referred to
Charles B. Blair as referee in bankruptcy.
The bankrupt is a resident of Benton
Harbor, and his occupation is that of a
highway constructioner. The schedule
shows assets of $7,450 of which $500 is
claimed as exempt, with liabilities of
$10,420.97. The court has written for
funds and upon receipt of same the first
meeting of creditors will be called.

May 8 On this day was held the ad-
journed first meeting of creditors in the
matter of Harry E. Morris, Bankrupt No.
4077. The bankrupt was not present or
represented. No creditors were present
or represented. C. W. Moore, of Bel-
mont, was appointed trustee. and his
bond placed at $100. The adjourned first
meeting then adjourned without date.

May 9. In the matter of George G.
Doxey, Bankrupt No. 4049, the trustee
has filed his first report and account,
and an order for the payment of ex-
penses of administration to date has been
made.

May 9. In the matter of Paul De Long,
doing business as De Long Bros., Bank-
rupt No. 4060, the trustee has filed his
first report and account, and an order
for the payment of expenses of adminis-
tration has been made.

May 12. We have to-day received the
schedules, reference and adjudication in
the matter of Emmet F. Pelletier, Bank-
rupt No. 4109. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of St. Joseph, and his occupation is that
of a laborer. The schedules show as-
sets of $2,180 of which $150 is claimed as
exempt, with liabilities of $803..75. The

May 28, 1930

court has written for funds and upon
receipt of same the first meeting of
creditors will be called, note of which
will be made herein.

May 12. We have to-day received the
schedules, reference and adjudication in
the matter of Lee Shopher, Bankrupt
No. 4110. The matter has been re-
ferred to Charles B. Blair as referee
in bankruptcy. The bankrupt is a resi-
dent of Muskegon, and his occupation is
that of a laborer. The schedule shows
assets of $1,525 of which $149 is claimed
as exempt, with liabilities of $792.50. The
court has written for funds and upon
receipt of same the first meeting of cred-
itors will be called. note of which will be
made herein.

May 12—We have to-day received the
schedules, reference and adjudication in
the matter of Marshall G. Champion,
Bankrupt No. 4111. The matter has been
referred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Kalamazoo, and his occupation is that
of a baker. The schedules show assets
of $2,375 of which $850 is claimed as ex-
empt, with liabilities of $6,360.20. The
first meeting of creditors will be called
shortly. note of which will be made here-
in. The list of creditors of said bankrupt
is as follows:

City of Kalamazoo... $ 54.64
Fred Ransler, Kalamazoo ________ 535.00
Mrs. Julia Spencer, Otsego ______ 1,400.00
Carl Williams, Kalamazoo ________ 8.95

Chambers Printing Co.. Kalamazoo 6.00
Mich. Bell Tel. Co., Kalamazoo__ 5.25
Consumers Power Co., Kalamazoo 15.22
B. C. Scribner, Peoria, Ill. ___..___
Wolverine Spice Co., Grand Rapids 43.03

Mrs. A. L. Butler, Kalamazoo ____ 200.0)
Hoekstra’s Kalamazoo ______ 9.00
Joseph Opholt, Kalamazoo _______ 5.80
Beni. Peck, Kalamazoo ___________ 990.00
W. J. Burdick, Kalamazoo ________ 19.38
Mrs. Rose Burchett, Plainwell ___ 500.00
Cit'zens State Bank, Plainwell ____ 100.40

Star Paper & Supply Co., Kalama.
Perfection Biscuit Co., Fort Wayne _ 9.98
Sou. Mich.. Grocer Co., Coldwater 23.24

Scott Miling Co., Scotts _____ 22250
Swift & Co., Chicago ____ 20.53
Little Bros., Kalamazoo _________ 512.39
Morris & Co., Chicago ____.. 37.00
Puritan Drug Co., Columbus _____ 28.00

Kal. Creamery Co., Kalamazoo 2468.43
T. Kakabeeke, Kalamazoo _______ 6.34

Kal. Wax Paper Co.. Kalamazoo__ 15.0)
Lee & Cady, Kalamazoo ______ 52.45
Kal. Flour Mills, Kalamazoo ______ 24.00
Federal Pure Food Co., Chicago __ 49.12

B. Heller & Co., Chicago _______ 49.45
C. C. Huston Milling Co., Kalamazoo 44.37
Johnson Paper & Sup. Co., Kala. 93.02
A. L. Ahston, Kalamazoo ___ 259.90
Garrett Bushouse. Kalamazoo ____ 424.05

 

 

 

 

 

MAKING YOUR WILL IS TODAY’S MOST
IMPORTANT DUTY

     
 

GRAND RAPIDS TRUST CO.

Grand Rapids, Michigan

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May 28, 1930

 

MICHIGAN

TRADESMAN

  

$1

 

Cudahy Packing Co., Chicago __._ 23.75
Carl F. Skinner & Sons, Kalamazoo 5.20

Chase & Sanborn, Chicago ________ 31.56
VandenBerge Bros., Kalamazoo__ 281.86
Zinn & Austin, Galsburg __________ 62.50
Kal. Boosters Club, Kalamazoo __ 10.00

May 12. We have to-day received the
schedules, reference and adjudication in
the matter of Calvin E.. Wenger, doing
business as Wenger Bowling Alleys,
Bankrupt No. 4112. The matter has been
reférred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Grand Rapids. The schedule shows
assets of $1,750 of which $850 is claimed
as exempt, with liabilities of $1,669.91.
The first meeting of creditors will be
called, note of which will be made herein.
The list of creditors of said bankrupt is
as follows:

M. Braudy & Sons, Grand Rapids $1,000.50
Perry N.chols, Grand Rapids ____ 110.00
Heyman Furn. Co., Grand Rapids 24.02

Harry Millard, Grand Rapids _____ 90.00
Lee & Cady, Grand Rapids _______ 22.58
Brunswick, Balke, Colender Co., :
WIGRTOLE: «foi —.. 126-81
William Stummer, Detroit _______ —~ 80.00

G. R. National Bank, Grand Rapids 150.00
Nate Berenberg, Grand Rapids _unknown
Dr. George L. McBride, Grand R. 66.00

In the matter of Curtis E. Monaweck,
doing business as Consumers Roofing Co.,
Bankrupt No. 3905, the trustee has filed
his final report and account, and a final
meeting of cred:tors was held May 6. The
bankrupt was not present in person, but
represented by attorneys Jackson, Fitz-
gerald & Dalm. Creditors were represent-
ed by the trustee and his attorney. The
trustee’s final report and account was
considered and approved and allowed.
Claims were proved and allowed. An or-
der was made for the payment of ex-
penses of administration and a sunpple-
mental first dividend of 5 per cent. and a
final dividend of creditors of 7.7 per cent.
No objections were made to the discharge
of the bankrupt. The final meeting then
adjourned without date, and the case will
be closed and returned to the district
court in due course.

In the matter of Betty Peet Vogler,
Bankrupt No. 3915. The final meeting of
creditors has been called for June 6.
The trustee's final report will be approv-
ed at such meeting. There probably will
be a first and final dividend for creditors.

In the matter of William Wolfson,
Bankrupt No. 3984. The final meeting
of creditors has been called for June 6.
The trustee’s final report will be approv-
ed at such meeting. There will be no
d vidends for creditors.

In the matter of Simon Kunst, Bank-
rupt No. 3911. The final meeting of cred-
itors has been called for June 6. The
teustee s final report will be approved at
such meeting. There will be no dividends
for creditors.

In the matter of Graphic Arts Sign Co.,
Bankrupt No. 3906. The final meeting of
creditors has been called for June 6. The
trustee’s final report will be approved
at such meeting. There probably will be
a small first and final dividend.

In the matter of Elkins H. Pratt, Bank-
rupt No. 3912. The final meeting of cred-
itors has been called for June 6. The
trustee’s report will be approved at that
time. A small dividend may be paid to
creditors.

In the matter of Frank W. Fox, Bank-
rupt No. 3940. The final meeting of cred-
itors has been called for June 6. The
trustee s final report will be approved at
such meeting. There may be a small first
and final dividend for creditors.

May 13. We have to-day received the
schedules, reference and adjudication in
the matter of Joe Victor, Bankrupt No.
4117. The matter has been referred to
Charles B. Blair as referee in bankruptcy.
The bankrupt is a resident of Holland,
and his occunation is that of a laborer.
The schedule shows assets of $200 with
liabilities of $4,496.46. The court has
written for funds and upon receipt of
same the first meeting of creditors will
be called, note of which will be made
herein.

May 13. We have to-day received the
schedules, reference and adjudication in
the matter of Ralph Dornbush, Bankrupt
No. 4116. The matter has been referred
to Charles B. Blair as referee in bank-
ruptcy. The bankrupt is a resident of
Georgetown township. Ottawa county,
and his occupation is that of a receiving
clerk. The schedule shows assets of
$332.50 of which the full amount is
claimed as exempt, with liabilities of
$1,409.50. The court has written for funds
and upon receipt of same the first meet-
ing of creditors will be called, note of
which will*be made herein.

May 13. We have to-day received the
schedules, reference and adjudication in
the matter of Henry Dornbush, Bankrupt
No. 4115. The matter has been referred
to Charles B. Blair as referee in bank-
ruptcy. The bankrupt is a resident of
Georgetown township, Ottawa _ county,
and his occupation is that of an auto-
mobile salesman. The schedule shows
assets of $320 of which $250 is claimed
as exempt, with liabilities of $2,366. The
court has written for funds and upon
receipt of same the first meeting of
creditors will be called, note of which
will be made herein.

May 14. We have to-day received the
schedules, reference and adjudication in

the matter of Clarence W. Hoffman,
Bankrupt No. 4114. The matter has been
referred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Grand Rapids, and his occupation is
that of a laborer. The schedule shows
assets of none with liabilities of $896.50.
The court has written for funds and upon
receipt of same the first meeting of cred-
itors will be called, note of which will
be made herein.

May 14. We have to-day received the
scnedules, reterenfice and adjudication in
the matter of Frank Damico, Bankruipt
No. 4118. The matter has been referred
to Charles B. Blair as referee in bank-
ruptcy. ‘The bankrupt is a resident of
Benton Harbor, and his occupation is
that of a merchant. The schedule shows
assets of $1,650 of which $350 is claimed
as exempt, with liabilities of $5,514.22.
The first meeting of creditors will be
called and note of same made herein. The
list of creditors of said bankrupt is as
follows:

Sam and Rose Panno, Benton H. $445.72
R. A. Jeffirs, Benton Harbor _____ 528.00
Associates Investment Co., Ben. H. 159.99
Consolidated Cigar Co., So. Bend,
CGE ee ee

   

Packing Co., Chicago __ as

Plough Inc.. Memphis | a2
Chase & Sanborn, Chicago ________ 38.92
Hills Bros., Inc., Chicago . | 18.36
Thos. J. Webb Co., Chicago _____ 14.00

C. Nicholson & Co., Chicago ______
Michigan Fruit Co., Benton Harbor

 

Engel Distrib. Co., Benton Harbor
Major Bros. Packing Co., Misha-

Wake, Ing. 2 34.60
H. J. Heinz Co., Grand Rapids __ 13.70
Palladium Pub. Co., Benton Harbor 36.72
Arnold Bros., Chicago 44.66

Pillsbury Flour Mills Co., Chicago 18.10
Watervliet Milling Co., Watervliet 14.00
K.dd, Dater & Price Co., Benton

FEAR OR 23.33
Benton Harbor Wholesale Fruit

Market, Benton Harbor ________ 154.01
The Schust Co., Saginaw | 125.76
Vernon L. Arent, St. sosepn 7.76
California Fruit & Produce Co.,

Benton -Harhor 2) i 13.65
Piowaty-Fruit Co., So. Bend ______ 20.12
Pure Food Service, Kalamazoo ____ 27.94
Radiant Specialty Co., Chicago -. 20.00
kK. Vander Molen, Kalamazoo ____ 5.94
Kamm & Schellinger Co., Misha-

waka, Ind 2.60

Twin City Milling Co., St. Joseph 2204
teinhart’s Meat Products, Benton

PIQrhOr 22 51.68
Steele Wedels Co., Chicago ______ 45.63
Van Buren County Canning Co.,

Hartiond 00000 a Tink
Woodhouse Co., Grand Rapids ____ 3.85
G. H. Hammond Co., Chicago ____ 153.64

Boehms Feed Store, Benton Harbor 31.02

3ickarts Wholesale Market, St. Jos. 29.82
General Cigar Co., Chicago ______ 10.06
F. Kx. Klein Noodles Co., Chicago 3.20
Merkle Broom Co., Paris, Ill. ____ 20.00
Northrup King & Co., Minneaopolis 76.00
Cudahy Bros. Co., Cudahy. Wis.__ 311.55
Ray Montfort, Danville, Ill. ______ 300.11
R. A. Jeffirs, Benton Harbor ____ 529.28
Varco ros.: Chiearo: 2 t 349.21
Phillip Damico, Benton Harbor --1,585.00

May 14. We have to-day received the
schedules, reference and adjudication in
the matter of Dean R. Selby, Bankrupt
No. 4119. The matter has been referred
to Charles B. Blair as referee in bank-
ruptcy. The bankrupt is a resident of
Three Rivers, and his occupation is that
of a laborer. The schedule shows assets
of $50 of which the full amount is claimed
as exempt, with liabilities of $1,724.86.
The court has written for funds and up-
on receipt of same the first meeting of
creditors will be called. note of which
will be made herein.

May 13. On this day was held the sale
of a parcel of real estate in the matter
of Miller Markets, Ince., Bankrupt No.
3889. The trustee was present in person.
The official auctioneer was present in

person. Several biddrs were present in
person. The matter then adjourned to
May 27.

In the matter of Fred W. Van Halst,
Bankrupt No. 4070, the adjourned first
meeting was held May 12. There were
no appearances. The matter then ad-
journed without date, the bankrupt being
advised to make and file his offer of
composition and have the same noticed
to creditors.

—_>+-+___

We Cannot Get Away With Murder.
(Continued from page 20)
goods to consist of groceries, fruits
and vegetables; for meats require ser-

vice?

“T am familiar with the large depart-
ment store in Rochester which does a
big self serve grocery business up
stairs, but presumably it is part of the
plan to secure other business. In the
South, Southwest and California they
are successful with self serve stores,
even when they pay royalty of % per
cent. to the patentee of the fixtures
and store plan,” he concludes.

The variation in results noted by
Mr. Pillsbury has prevailed for years.
It also prevailed between various or-
ganizations. Ten years ago, or more,
Chaffee, a quite successful operator of
limited stores in the Los
Angeles region, failed in the operation
of self serve, though neighbors of his
made money out of them.
overcame the advantage of less ex-
pense in Chaffee’s experience, though
others operated without noticing ex-
cessive loss from this source.

service

Pilferage

3ut here, as elsewhere, changed con-
ditions and times work to upset old
notions. The “open work’ store of
to-day—which, in reality, is a Califor-
nia invention—which is rapidly dis-
placing old line filled with
counters and other obstructions, oper-

stores

ates to lessen the advantage of self-
service.

This is because the customers in an
open work store wait on themselves to
an extent hardly to be anticipated
without actual demonstration. Grocers
who have been induced to alter their
stores over to the new pattern are
nearly always surprised to find that
they can dispense with one or more
clerks while doing as large a business
as formerly.
because customers are now close to the
merchandise and help themselves so
largely.

And this comes about

My own experience was in line with
this, although my last store was open-
ed in 1912.
I had seen that plan in operation in
California. about
while waiting for service. Having ac-

It was open work because

Customers looked
cess to the display shelves, they literal-
ly sold themselves many items. That
saved us lots of time and talk.

It is obvious, it seems to me, that
as this new store plan penetrates to
new districts—as it is penetrating into
New England even now
tages inherent in self-serve will be an

 

any advan-

element in all stores, hence there will
be less incentive for customers and
merchants to lessen store service.

To know that which around us lies
in daily life is the prime
Therefore, I am not sure that I have
answered Brother Pillsbury even part-
ly; but I can say that after having read
his letter several times during the
many weeks since he sent it to me, this
is as good an explanation as I can
think of.

May we hear from others?

Paul Findlay.

wisdom.

+++

The Menace of Mergers in the Meat
Business.
(Continued from page 21)

great Nation where the present U. S.
Standard ‘‘medium”’ grade is called and
sold for “good” and “choice,” all of
which is creating a chaotic condition
in distribution of meat food products.
This condition is a great disappoint-
producers,

ment to consumers and

 

 

Do You Wish To Sell Out!
CASH FOR YOUR STOCK,

Fixtures or Plants of every
description.

ABE DEMBINSKY
Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich
Phone Federal 1944.

 

creating through false advertising, de-
ception and _ misrepresentation,
nomic losses. This condition can be

€co-

remedied.

There is no uniformity or uniform
standard of grading employed in the
industry to-day and as long as the
trade is left to its own devices and
competition is as keen as at present
there will be none.
reflected in much deception and real

Further, this is

loss to producers and consumers.

This condition can only be remedied
by legislation and supervision under a
directing authority, requiring the use
of the same standards in all sections
throughout the
Commercial grading of meat is
att economic necessity of sufficient im-

of the country, and
year.
portance to warrant National legisla-

tion, appropriation and supervision,
and could be done at a nominal cost.
The economic benefits to be derived
would exceed its cost many times over.
A law requiring uniform grading with-
impotent.

out supervision would be

Municipal and. state legislation and

supervision would be inadequate for
obvious reasons. Only National legis-
lation and supervision can provide the
stimulus and authority necessary to
guarantee uniformity. The consumer
and producer have a vital interest in
the marketing and sale of meats for
Other

chain of distribution ‘have a manufac-

what. they are. links in the
turing or service charge, and no one
need have visionary ideas to appreciate
the benefits of National uniform meat
grading under supervision. Individual
packer brands could be maintained by
applying a sticker after Government
grading.

 

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

For Sale—Or might trade for an oil and
gas station—a nice clean stock of shoes
here. Holly Shoe Store, Holly, Mich.

292

 

 

FOR SALE—Live, modern hardware,
Sales $35,000, inventory $7,500. Popula-
tion 1,000. Dairy and grain. Address

No. 293, c/o Michigan Tradesman. 293
For Sale Or Rent—Country store, gas,
cream station. Living rooms above. Ad-
dress H. Cummins, Minden City, Mich.

288
For Sale—General store in one of the
best farming communities in the state.
Doing good business, cream station, pro-
duce equipment. Low rent. Will lease
building or sell. Reason for selling, other
business. Address No. 289, c/o Michigan

Tradesman. 289

If you are interested in buying a busi-
ness anywhere in the United States or
Canada, write for our monthly bulletin.
UNITED BUSINESS BROKERS, 2365 Ist
National Bank Bldg.. Detroit, Mich. 157 2

For Sale — Solid oak tables, desks
chairs and other office equipment. Used
only a few months in office of a local
broker. Cheap for cash. On display at
our office. Tradesman Company.

 

 

I OFFER CASH!
For Retail Stores—Stocks—
Leases—all or Part.
Telegraph—Write—Telephone

L. LEVINSOHN
Saginaw, Mich.
OK) te arr AY
Established 1909

 

  

 

LOOKS FISHY.

 

Hills Bros. Claim No Discrimination
Against Independents.

San Francisco, Calif.. May 21—We
are in receipt of yours of May 16,
claiming discrimination against gro-
cers in Michigan. As a preliminary
to our reply we should like to state
emphatically that we are not discrim-
inating against any class of retail gro-
cers in the State of Michigan nor else-
where. And we should like to make
clear that the policies which direct our
business activities are not dictated by
any fear of consequences, but solely
by what we consider fair and just to
our many distributors. Your informa-
tion as to our selling price is also in-
correct, as you will see by reference
to the enclosed folder.

While the first paragraph of your let-
ter protests a claimed discrimination
against one class of dealers its con-
cluding paragraph demands that we
immediately proceed to discriminate
against another group of grocers. This
does not seem reasonable, as we can-
not be expected to refrain from accept-
ing business from chain store operators
when the business is done on identical-
ly the same terms which are extended
to all retail distributors of grocery
products. While we do refuse to sell
firms that are not engaged in the re-
tail grocery business, such as drug
stores, fruit stands and meat markets,
our coffee is offered to all classes of
retail grocery dealers whom we con-
sider to be worthy of credit.

We should like to make clear to you
that we do not grant price concessions
in any form to chain store operators.
or even to wholesale grocers, as we
adhere strictly to the one price policy,
meaning that while there are discounts
for quantity purchases, the same terms
can be taken advantage of by any buy-
er, depending upon the volume of busi-
ness he may be prepared to do with
our brand of coffee.

Chain stores and independent mer-
chants alike run sales on products for
which there is a definite consumer de-
mand at lower than the regular price,
but, as a general rule, these specials
last only for a short time. If the chain
you refer to is selling Hills Bros. cof-
fee at 42c we are certain that it is for
one week only, as the other day our
Chicago office advised us that their
regular list was 49c.

In discussing price cutting we cannot
refrain from informing you that in the
days when we were maintaining a min-
imum resale price on Hills Bros. cof-
fee we had far greater difficulty in
keeping the independent grocers from
cutting prices than we ever had with
the chains. If you are familiar with
the history of resale price maintenance
vou should’ be aware that we main-
tained a minimum resale price on
Hills Bros. coffee for a period of six
years and did not discontinue the plan
until ordered to do so by the Federal
Trade Commission, after having ap-
pealed from their decision to the Unit-
ed States Circuit Court of Appeals and
then carried the case to the Supreme
Court of the United States.

We devoted a great deal of time and
expended a considerable sum of mon-
ey in fighting the suit which was
brought against us by the Federal
Trade Commission. Reference to the
enclosed, which is a copy of the an-
nouncement which appeared in the re-
tail grocery trade papers in July, 1926,
will inform you that when the Federal
Trade Commission ruled against us we
appealed to the United States Circuit
of Appeals and the decision of that
court, being an adverse one, we pro-
tested to the United States Supreme
Court for a rehearing and as that
Court sustained the order we had no
alternative other than to comply with
the order of the Federal Trade Com-
mission. Had we won this case, the
basic points of which still appear fair

MICHIGAN

to all and in the public interest, it
would be possible for a manufacturer
to maintain a fair resale price on any
article of branded merchandise.

If you will take the trouble to look
into the matter you can readily satis-
fy yourself that we utilized every
means within our power to legalize the
right of a manufacturer to establish
and maintain a resale on his product
for the purpose of restricting per-
nicious price cutting and we do not
think it fair that retail grocers or their
organizations should condemn us be-
cause we failed to obtain a favorable
decision. If grocers’ organizations
generally were to take the same stand
you have and threaten to refuse to
handle our product for the reason that
it has been sold at a cut price other
manufacturers of food products would
be deterred rather than encouraged in
carrving on the battle of price main-
tenance.

We have been in business for some
fifty-two years and during that time
have built up an enviable reputation
for fair dealing with the 60,000 or more
accounts now upon our books and
which you can readily ascertain, so we
think you should be more fully as-
sured of your facts before threatening
to use your editorial columns for the
purpose of injuring our rapidly grow-
ing business in the Sittate of Michigan.

Hills Bros.

The price list which accompanies
above letter quotes the price of Hills
Bros. coffee as follows:

Y% |b. can, per Ib. .48
1 lb. can, per Ib. .43
2 Ib. can, per lb. .42

Quantity allowances are stated as
follows:

48 lb.
72 Ib.
120 Ib.

 

purchases “4c
purchases 34c
purchases’ Ic
180 Ib. purchases 1%4c
360 Ib. purchases 1%c

The average grocer will purchase 48
Ibs. at a time, which makes the cost of
the brand 41%4c, plus cartage from the
depot to the store. Hills Bros. agree
to prepay freight charges to railroad
destination.

While the independent merchant is
expected to sell ithe brand at 49c, the
A. & P. Co. advertises it at 42c. This
precludes the independent merchant
from meeting the A. & P. price with-
out losing money on every sale, because
figuring 15 per cent. as the cost of
doing business, the brand actually
costs him 48c. Selling at 49c, affords
him only lc per pound actual profit.

Tt is pessible, of course, that Hills
Bros. assume they can retain the trade
of regular independent merchants by
permitting their brand to be sold by
the chain stores at 42c, while the reg-
ular dealer is expected to obtain 49c,
but we doubt very much their ability
to ride two horses at the same time
and do the act successfully.

We have no proof to offer that Hills
Bros. sell their brand to chain stores
at a less price than they offer the reg-
ular retailer, but those who are familiar
with chain store mtehods of buying
would be hard to convince that the
chains pay the same for the brand the
independent merchant pays.

—_2+~+.___
Rather Miss a Meal. :
Ludington, May 23—Enclosed find
check for $3 for the best and most
valuable trade journal published. I
would prefer to miss a meal when
hungry than to miss one issue of the
Tradesman. Long live Friend Stowe
and the Tradesman, David Gibbs.

TRADESMAN

Late News From the Metropolis of
Michigan.

The recent arrival of warm weather
has developed a local campaign for
“fewer clothes for men” that had its
inception among high school students
but has spread to other groups rapidly.

While no abbreviated male costumes
have appeared thus far on Detroit
streets the move has brought an edict
from several high. school principals
that coats must be worn on certain oc-
casions during the school period and
that under no circumstances will omis-
sion of neckties be permitted. In mak-
ing these announcements the school
officials point out that there is no need
to sacrifice neatness of appearance
even in hot weather. The rebellion of
students in certain schools against
these rules is attracting considerable
attention in local newspapers and has
resulted in many letters to the news-
papers on this subject from students
and others, most of which are in com-
mendation of the move for fewer
clothes.

This campaign is making special
headway in club circles with the re-
sult that some innovations in hot
weather male dress are promised, it
is reported. One of the leaders in the
campaign for “fewer clothes for men”
here is Harry Nimmo, prominent De-
troit editor, who is said to be con-
templating special efforts along this
line this season.

Food industries of Michigan are ad-
vertised in an elaborate window dis-
play now being shown by the First
National Bank of Detroit in its branch
at the new Fisher building. Eleven
windows are given over to displays
covering the various branches of the
State’s activities in this field. The dis-
play is one of a series of educational
exhibits prepared by the bank.

The Peoples Wayne Bank has been
elected trustee in involuntary bank-
ruptcy proceedings against Winkler &
Dubin, retail dry goods dealers. Lia-
bilities are given as $5,077, with no
assets, in schedules filed. There are
no creditors with claims of $500 or
more.

That the Broadway Custom Tailors,
in bankruptcy, have been barred from
obtaining a discharge by tthe referee in
bankruptcy, is stated in a letter circu-
lated to general creditors by the Ameri-
can Clothing & Furnishings Credit
Bureau, Inc., of New York City. This
will be confirmed before the U. S. Dis-
trict judge, and the estate immediately
closed thereafter, it is further stated
in the communication to claims. It is
believed that there will probably only
be a small dividend for creditors, but
at least, the letter states, creditors will
have the consolation that the debtor
has not received his discharge in bank-
ruptcy and that they can collect from
him, if there is anything to collect, in
the future. It is said in the letter that
Mr. Lamm, of the debtor concern, is
now in Cleveland, and is conducting a
business there, but it is not known
whether he is trading under his own
name.

The Metropolitan Trust ‘Co. has been
appointed receiver in involuntary pro-
ceedings against the Peerless Cap Co.
Assets are given as $1,464 and _lia-
bilities as $2,871 in schedules filed. A

 

May 28, 1930

composition offer of 35 per cent. has

been made. G. F. Weber, Detroit, $600,

is the only creditor with unsecured

claim of $500 or more.
———_>>-+___

Late Business. News From Indiana.

Evansville—Pink lemonade in barrel
quantities was served at the store of
Strouse & Bros., general clothiers and
outfitters, the occasion being a three
ring circus, featuring straw hats.

Evansville—Lou Siegel, for several
years manager of the Chicago Bargain
House on Fourth street here, has
bought the stock of the Hollywood
Shirt Shop at 515 Main street, and has
opened for business. The store will
be known as Lou’s Haberdashery.

Wilton—Emil Seber, of the firm of
Seber Brothers meat market, has pur-
chased the interest of L. J. Seber and
will continue operations at the old lo-
cation,

Indianapolis—The United Market
Co. has opened a market at 1058 Vir-
ginia avenue.

Jasonville—W. E. Lloyd has opened
a market in the Jack Morgan grocery.

Butler—W. A. Underhill has opened
a market in the Oberlin Grocery.

Brownstown—J. W. Heins, of Sey-
mour, has opened a market here.

Kirklin—Charles Cast, owner of a
meat market here, announces the sale
of his store to Carl and Frank Hager
of Whitestown.

Summitville—Announcement was re-
cently made of the purchase of the
Henry Kirkpatric meat market here,
by Nutter Hughes, who has already
tzken charge.

Jasonville—Glendon Grafton, for-
merly with the Oakley chain, has ac-
cepted the position of meat cutter in
the Wilbur Spurgeon market.

Bedford—Ed. Aufenberg has just
opened a retail meat market on
Seventh street.

Evansville—The Emge and Sons
Packing Co., one of the most modern
and completely equipped meat packing
firms in Southern Indiana, celebrated
the sixteenth anniversary of its exist-
ence last week.

Marion—When two youths of 18 to
19 years of age entered the meat mar-
ket of Mark Ihrig, late one night re-
cently, and, presenting guns, ordered
the proprietor to hold up his hands
and be quiet, Ihrig thought that these
two boys were playing a joke on him
and instead of obeying started to fight
with them. One of the youths fired,
the bullet landing in Ihrig’s abdomen.
Ihrig died later, after describing the
gangsters to the police.

Evansville—Lou Berman has an-
nounced he is no longer associated
with the Hollywood Shirt Shop at 515
Main street, having*sold his interest
in that business. He is now devoting
all his time to the Manhattan Shirt
Shop at 11 Southeast Fifth street, this
city. ,

Evansville—George F. Zimmerman,
referee in bankruptcy, has appointed
H. B. McCoy, cashier of the Lincoln
Bank, as trustee of the Famous Store,
dealer in dry goods and shoes.

——_>-<.___

The modern version of the tale of
buried cities and buried treasure is the
tale of buried hooze of the rare old
vintage,

 

 

 

 

a

STRENGTH ECONOMY

THE MILL MUTUALS
Lansing AGENCY Michigan

Representing the

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mean rapid turnover of stock — less
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you. It is to your advantage to push

Baking

 

 

Combined Assets of Group
$63,982,428.15

20% to 40% Savings Made Since Organization
FIRE INSURANCE — ALL BRANCHES

 

Tornado—Automobile—Plate Glass

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QOUEUOUCQUOUGHUGUCUGCQUCQUOUGUOCGCQUGUQQGUEQCQOGUOOOCUCCQUCOGUEOGUCODUEUUEUOOEOUUUEOCUUUGUEOUEOUQUHUOUUUOGUHEOUSOOUNEOOOOOOUUOUDUOONU00D8

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WHEN

You have a customer buying Same P rice

SEEDS for over 38 years

He expects you to furnish Seeds that 25 ounces for 25c

GROW

Reliable Seeds will produce more

A

 

The price is on the package and in all
K C Baking Powder advertising.

PROFITS Your profits are always protected.

CD: ' ‘ c ; The t i.
Pine Tree Field Seeds” are r eliable e turnover is fas

 

DISTRIBUTED BY

ALFRED J. BROWN SEED CO. Millions of Pounds Usediby Our

25 Campau Ave. Government
Grand Rapids. Michigan

 

 

 

 

 

 

 

 

 

 

The Brand You Know
by HART

 

 

Wet ae

    

F :
ancy aes Quality
aD
Fruits Vegetabl
FOODS egetables
Look for the RED HEART

On The Can

W.R. ROACH & CO.

General Offices
Grand Rapids, Michigan

 

Assured
goodness

—is the result of our
unique process milling.
Purity Oats produce, al-
ways, a sweet flaky dish of
oats entirely free from the
usual mush taste. Purity
Oats and Chest-O-Silver
remain fresh and sweet on
your shelf—they will not
sour, deteriorate or become
weevily.

Our rigid sales policy pro-
tects you—the Independ-
ent Grocer. We distribute
only through legitimate
retail channels. No chain

Always Sell

LILY WHITE FLOUR

“*The Flour the best cooks use."’

Also our high quality specialties

Rowena Yes Ma'am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING CO. Grand Rapids, Mich.

 

 

 

 

Telephone Protection!

At night, your telephone continues
available for instant use in case of
urgent need. It does not sleep, and
should fire, illness or other emergency
occur in your home, it will enable

you to call for help at once.

The comfort, convenience and safety
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necessity.

 

MICHIGAN BELL TELEPHONE Co.

 

 

 

 

 

 

 

stores—no desk jobbers.
Our solid guarantee back-
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protection.

 

PURITY OATS COMPANY

KEOKUK, IOWA

 

We are now making reservations for April eggs for
storage. Come in and see us for rates.

&
ABE SCHEFMAN & CO.

COR. WILLIAMS 8ST. AND PERE MARQUETTE RY.. GRAND RAPIDS