N 1 SY — fi < eC A iS NUS ae EM ert My OY ne bs ay i GR (ee \G PUBLISHED WEEK SO SSD Forty-seventh Year Ss OVAL (DO LTS SSS Hee 54 LASS 77a N 5 /; , © % CAE: \\ a J Ke YEN Ig SVEN f oN NV \\ N ‘i \\ ENG eS ao \\ N K 4 \ A yy ) \ Wy, ) Gd c wv LN RG TRADESMAN COMPANY, PUBLISHERS < ENE Se TRADESMAN COMPANY, PUBLISHERSA<& c_ aS A N ) oS DS 4) SRE SRI EG SIM RELERE oe CAEN RODS ELST SEABIIION RHO he e NY OY FSA SHOE: RSS we Sw EN NV SIS « ae IB, az CSE HWE D SHEEN AW =. (Gp \\SR Va AEN We ey MS ee ON oe NS ESS Me G CR an RCS a a ANC TKD SUN Se CO Wee ‘ Ver Se) omeL «4 ~-~>___ Digging in a garden often improves one’s philosophy more than the read- ing of books. 2 SUPERIOR STRAIN OF FISH. Selection in Propagation Greatly Im- proving Quality. Many are familiar with the advanced stage of the development of scientific land farming. The necessity: of fertilizing the land, of the need of knowing what kind of fertilizer each piece of land requires is generally understood. In this and many other ways the farmer has greatly increased the pro- ductivity of his land and maintained its fertility. Yet pond management is viewed as an amusing sideline and not as a serious business to be conducted scien- tifically. Goldfish farming is regarded as a pleasant pastime to be indulged in by persons of wealth. As a matter of fact it is a livelihood for a growing number of our people who produce 20,000,000 goldfish valued at $1,000,000 annually. The chances are that the “trout spe- cial’ which you order on the diner in the Rocky Mountain region came from one of the many trout farms which in addition supply about 200,000 eggs for stocking the streams of the county. To place this science of water farm- ing on a sound scientific basis, two of the stations of the Bureau of Fisheries are devoted to a study of experimental fish-cultural problems. The Pittsford (Vt.) station is given over to the prob- lems of the trouts and other cold- water species, and the Fairport (Iowa) station to the basses, bream, crappie and other warm-water fishes. Federal, state and private hatcheries in the United States use 3,500 tons of fish food annually which costs at least $275,000. At Pittsford, we are experi- menting to find the best foods and to hold down the mounting cost for food. We have pedigreed cattle, horses, hogs and dogs, representing the results of careful breeding over a long period of time. At our Pittsford station we are finding that the selective breeding of fish opens up many interesting pos- sibilities of producing superior strains of trout, yielding a high egg produc- tion per fish and the resultant fry will be more uniform in size necessitating less grading to prevent cannibalism. We expect to produce more rapid- growing, disease-resistant fish with a While this work is in its infancy, it promises to be helpful in stabilizing the work on trout culture low mortality. and trout farming. In dealing with the rearing of the warm-water fishes—the basses, bluegill and crappie—which do not readily feed upon artificial food, we encounter the problem of rearing the natural food. As the bass soon reach a size where they prefer other smaller fish to micro- scopic forms of life, it is essential that an abundance of minnows or forage fish be present. At our Fairport station, the ponds holding young bass are fertilized every ten days or two weeks to produce a much larger crop of diatoms and other microscopic forms of life which are the basic food supply of the fishes. The ponds are stocked with golden shiners and blackheaded minnows, which feed MICHIGAN on the microscopic life, breed freely from June to September, and the young eaten by the bass. By scientific management of this kind it has been possible to raise the production of fingerling bass from 5,000 to 8.500 per acre, and therefore to provide a correspondingly larger supply of bass to plant in our streams and in turn to add to the number of bass which our anglers may take from the water without depleting the sup- ply. In doing this we are supplying the raw materials to meet the urge de- scribed by Henry Van Dyke in these words: “There is nothing that attracts hu- aman nature more powerfully than the sport of tempting the unknown with a fishing line.” Not only is the Bureau of Fisheries conducting these lines of research to serve as a guide to the fish culturists of the country, but it plans to acquire sufficient brood bass ponds so that we may furnish co-operative nurseries with a stock of millions of young bass just as we are now supplying millions of young trout to be reared through the baby stages and planted in the streams as fingerling fish. The Bureau of Fisheries is endeavor- ing to develop scientific data so that the acquiculturist may know definitely what course of action to follow to se- cure results and to enable us to grow more of the sport fishes per acre of pond for keeping our streams well stocked and the anglers satisfied. Radcliffe, Deputy Commissioner of Fisheries. Lewis —_—_—_+-.____ Adventure With a Bear and a Wood- chuck. Grand Rapids, June 1—John_ E. Nelligan, an old-time lumberman, has been writing articles for the Wiscon- sin Historical Society on his experi- ences in lumber in the Upper Penin- sula. He knew all the old timers in- cluding T. Stewart White, Thomas Friant and Stewart Edward White. In the last issue of the publication named, I noticed the enclosed, which I think would be a good story for your paper. Claude Hamilton. As I lived almost continually in the wilderness, I came into constant con- tact with all the birds and beasts which made it their home and these contacts often resulted in curious and amusing experiences, a few of which I shall relate here. Somehow I always seem- ed to have a “pull,” to use modern slang, with animals of all sorts, prob- ably because they instinctively realized and reciprocated my liking for them. This bond, if such it may be termed, between mvself and members of the animal kingdom, was not peculiar to domestic animals alone. This was il- lustrated by one of the most unusual experiences I ever had with an animal. On a spring drive once on the Wau- pee River, a tributary of the Oconto River, we had a dam go out on us and were forced to rebuild it before we could continue our drive. As quickly as possible we got our timber work in place and began running the gravel to it in wheelbarrows as rapidly as we could. We were taking the gravel from around a pine stump beneath TRADESMAN which a mother woodchuck had her nest, occupied by a family of six. As the gravel underpinnings were taken away, the stump tumbled down, ex- posing the woodchuck’s nest and put- ting her family in imminent danger of death. Immediately, the mother chuck raced over to where I was standing and threw herself at my feet, mutely but unmistakably imploring me_ to save her offspring from destruction. Superficially, it was a rather amaz- ing thing, but to one with any knowl- edge of animals and their ways it was not a matter of great wonder. I was the foreman of the crew, in charge of the operations, and I do not doubt but what the desperate mother chuck real- ized this in so far as its mental More than that, I the crew, processes allowed. was the largest man in standing six feet and three inches in my stockings and weighing two hun- dred and ten pounds. Quite possibly my unusual size appealed to the poor woodchuck so greatly in need of an able protector. Whatever her reason for appealing to me was, her plea was successful. I -was touched by it and stopped all the work until we got her and her family in its nest moved to a new location which was both safe and comfortable. She made no effort to interfere, but dumbly followed me to the new house and seemed very grate- ful for my timely intervention. It was an unheard of thing for the har- assed foreman of a river driving crew to do, but perhaps I was a bit flattered by the chuck depending on me. And I don’t think it lessened my standing among the men. I wasn't quite so kind to a bear I ran into on the Little Oconto River in the spring of 1872. I was helping drive saw logs out of the stream for the Oconto Lumber Co. and one eve- ning on my way back to camp after the day’s work, I took a short cut through the woods instead of going along the river and passed by a logging camp which had been occupied the winter before by jobber. the crew of a log Upon breaking camp in the spring the cook had left a barrel part- ly filled with flour in the camp clear- ing. When I entered the clearing, the barrel was on its side and a creature which I took to be a black dog at first was squeezed head first into it as tight as a cork. Upon approaching closer I could tell that it was a bear by the long, coarse hair and the short tail. It didn’t hear me, for it was much en- grossed in eating the flour and when I got close enough I gave it three or four good, hearty kicks in the rear end. It was a temptation not to be resisted. The poor bear was afraid to back out and face the unknown antagonist who was so violently disrespectful of bruin’s person, so it reared up on its hind legs with the barrel over its head and forequarters, staggered a bit, fell, and rolled for a short distance. When it finally emerged from the barrel, it looked more like a polar bear than a black one and there was flour flying in every direction. It beat a hasty and ungraceful retreat towards the woods. I was tempted to spear it in the hind quarters with my peavy stick while it was in the barrel, but in that June 4, 1930 case it would have been hurt and angered and might have stayed to fight it out. About the only time a_ bear will not run from a man in the woods is when it is injured or when it has cubs, if it is a female. A mother bear, like almost any other kind of mother, will protect its offspring to the end. ———_+ ++ Items From the Cloverland of Michi- gan. Sault Ste. Marie, June 3—The warm weather is bringing along the first of the tourists. The first arrivals seem to come from other states, mostly from California. Our clean-up committee has about finished its work and the city looks good. So many improve- ments in the stores on Ashmun street this year make us feel somewhat proud of our city. A new taxi service was formed last week which will be known as the Smith Taxi Service. Charles Smith will be the manager. It will operate three new cars at the start and fur- nish twenty-four hour service. +-.___ Coming and Going. Brown—They say brunettes have sweeter dispositions than blondes. Green—Don’t you believe it. My wife’s been both, and I can't see any difference at all. sient Sen cio June 4, 1930 MICHIGAN TRADESMAN same Dain eT a eae You make your money at the end of the parade OU pay your money for an order of groceries. You don’t get your money back till most of that order is sold. The end of the parade—the last few packages in the case—repre- sent your profit. That’s something to remember when you're tempted to take on “long profit’”—slow-moving goods. “Long profits” are losses till you get your money back. That’s why it pays to sell General Foods products. They sell quick. You get your money back. You put it to work again. A simple fact—which every grocer knows, when he thinks of his own experience. ‘Ask the General Foods Salesman” >>> eK << KKK << KK XK KK KK << <<< <<< <<< <<<4 Principal products distributed by GENERAL FOODS SALES COMPANY, INC. *POSTUM CEREAL WALTER BAKER'S CHOCOLATE INSTANT POSTUM MAXWELL HOUSE COFFEE AND TEA GRAPE-NUTS FRANKLIN BAKER'S COCONUT POST TOASTIES CERTO POST’S BRAN FLAKES HELLMANN’S MAYONNAISE PRODUCTS DIAMOND CRYSTAL SALT CALUMET BAKING POWDER JELL:O LA FRANCE LOG CABIN SYRUP SWANS DOWN CAKE FLOUR MINUTE TAPIOCA SATINA WALTER BAKER’S COCOA SANKA COFFEE The quality that has made each General Foods product famous is always the same, and the net weight, as specified on the package, is always the same no matter where or from whom the consumer buys it. © 1930, G. F. Corp. 4 MOVEMENTS OF MERCHANTS. Houghton—F. Wieber & Son have opened a new “sausage kitchen” fac- tory here. Detroit—Gay Frocks, Inc., 40 West Grand avenue, has changed its name to Colleen’s. Perry—George Kies, formerly of Owosso, has leased the Spaulding brick building and will occupy it June 7 with a restaurant and cigar stand. Kalamazoo—aA. C. ‘Baker, Inc., deal- er in automobiles, parts and acces- sories, has removed to Grand Rapids and changed its name to W. E. Praeger Co. Detroit—I. Miller Stores, Inc., 1448 Woodward avenue, has changed its name to Goets-Mittleman, Inc., and increased its capitalization from $50,- 000 to $150,000. Pompeii— The Pompeii Farmers’ Elevator Co., has been incorporated with an authorized capital stock of $35,000, $21,000 of which has been subscribed and paid in in cash. Richland—Seager & Holmes, Inc., has been organized to deal in cigars, soft drinks, etc., with an authorized capital stock of $5,000, all of which has been subscribed and paid in in cash. Grand Rapids — Joseph Putnam, manager of the local branch of the National Candy Co., is in Chicago this week attending the annual convention of the National Confectioners As- sociation. Rockford—Stanley J. Burdo, who formerly conducted a general store at Elmira, has purchased the hardware stock of Hunting Co., and will take possession as soon as inventory is completed. Detroit—The White & Black Spot, Inc., 3292 Webb avenue, has been in- corporated to manufacture and sell orange drink with an authorized cap- ital stock of $1,000, all of which has been subscribed and paid in. Detroit—The Oriental Coffee Co. 9635 Grand River avenue, has been incorporated to conduct a wholesale and retail coffee business with an au- thorized capital stock of $10,000, $9,- 000 being subscribed and paid in. Detroit—The Ohio Rubber Supply Co., 158 West Larned street, has been incorporated with an authorized cap- ital stock of $10,000 preferred and 5,000 shares no par value, $32,000 be- ing subscribed and paid in in cash. Rochester—The Rochester Grain & Feed Co. has been incorporated to con- duct a grain elevator and warehouse storage with an authorized capital stock of 30,000 shares at $1 a share, $3,000 of which has been subscribed and paid in. Grand Rapids—Kent Radio, Inc., 71 Division avenue, North, has been in- corporated to deal in radio and radio supplies, with an authorized capital stock of $50,000, $9,000 of which has been subscribed, $4,000 paid in in cash and $3,500 in property. Detroit — Involuntary bankruptcy proceedings have been filed in the U. S. District Court here against John G. Schultz, dry goods dealer, by Aarom Kurland, attorney, représenting Brown Sales Service, $15; Meyer Taylor, $169; Max Schulman, $350. Iron River—C. A. Robinson, veteran MICHIGAN hotel proprietor, has sold the Robin- son hotel to J. H. Hardy, of Chicago, who recently purchased hotels in Big Rapids and Alma. Mr. Robinson still owns the furnishings of the hotel and will continue to conduct it. Saginaw— The Schust Managers Corporation, 400 Congress street, has been incorporated to deal in bread, biscuit, crackers, etc., and do manu- facturing with an authorized capital stock of $250,000, $75,000 of which has been subscribed and paid in in cash. ‘Wyandotte—Involuntary bankruptcy proceedings have been filed in the U. S. District Court at Detroit against Albert P. Block, individually, and Al Block and Lou, a copartnership, re- tail shoes, Wyandotte, by Fixel & Fixel, attorneys, representing Walter Booth Shoe Co., $933. Pontiac—The Keago Hardware Co., 299 Oakland avenue, manufacturer and dealer in drug store and pharmacy supplies, has merged the business into a stock company under the same style with an authorized capital stock of $15,000, all of which has been sub- scribed and $8,000 paid in. Highland Park—Sawaya Bros., Inc., wholesale and retail dealer in groceries and provisions, 129499 Hamilton avenue, has merged its business into a stock company under the same style with an authorized capital stock of 1,000 shares at $1 a share, $1,000 be- ing subscribed and paid in. Detroit—Miss Dora Ludwig, dealer in corsets, lingeries, hosiery and chil- dren’s wear, has merged the business into a stock company under the style of Dora Ludwig, Inc., 45 Adams avenue, East, with an authorized cap- ital stock of $15,000, all of which has been subscribed and paid in. Detroit—The Ra-Co Supply Co., Burnham-Stoepel Bldg., has been in- corporated to deal in electrical supplies and radio at wholesale and retail with an authorized capital stock of 10,000 shares at $25, of which amount $175,- 000 has been subscribed, $10,000 paid in in cash and $50,000 in property. Highland Park—Wm. Ford & Co., Inc., ‘has merged its tractor and tractor parts business into a stock company under the style of the William Ford Tractor Sales Co., 15941 Second avenue, with an authorized capital stock of 1,000 shares at $100 a share, $50,000 being subscribed and paid in. Lonsing—The Mary Stewart Shop, 123 East Michigan avenue, dealer in candy, soft drinks, ice cream, etc., has merged the business into a stock com- pany under the style of Mary Stewart Candies, Inc., with an authorized cap- ital stock of $25,000, $15,000 of which has been subscribed and paid in in cash. Grand Rapids—Charles B. Young has merged ‘his Chinese restaurant business with a stock company under the name of the Hong Ying Lo Co. The capital stock is $41,000, all paid in. Charley has played to hard luck of late years, due to illness, unfor- tunate investments and the reversal of business in his three Detroit restaurants. His friends, who are legion, all hope that from now on he will have smooth sailing. He is a prince of a man in all the word implies. Detroit—A composition offer of 25 TRADESMAN per cent., payable 20 per cent. in cash and 5 per cent. by note, payable four months after confirmation of the com- position, has been made in involuntary bankruptcy proceedings against Saks Bros., men’s and women’s wear. Nom- inal assets are given as $22,206 and liabilities as $11,895 in schedules filed. Creditors with unsecured claims of $500 or more are: Ainsworth Shoe Co., Toledo, $773; Arrowhead Hosiery Mills, Chattanooga, $853; J. Burrows & Co., Detroit, $618; Schoenfeld & Schoenfeld, Detroit, $761; Vinton Co., Detroit, $692; M. Wile & Co., Buffalo, $1,336. Manufacturing Matters. Marquette—The Champion Gravel Co. has removed its business offices to Iron Mountain. Hillsdale—The Alamo Corporation has changed its name to the Electro Products Corporation. Bay City—The Associated Knitting Mills Outlet Co., has changed its name to the Pearce Stores Co. Flint—The National Moth Proofing Service, Inc., 1402 Ida avenue, has in- creased its capital stock from $20,000 tc $100,000. Detroit—The Buldog Electric Prod- ucts Co., 7610 Jos. Campau avenue, has increased its capital stock from $500,000 to $1,000,000. Jackson—The Wire & Wood Wheel Corporation, 317 Oak street, has ‘been incorporated with a capitalization of 25,000, $6,250 of which has been sub- scribed and paid in in cash. Adrian—The Adrian Foundry & Machine Co., 410 Addison street, has been incorporated with an authorized capital stock of 2,000 shares at $10 a share, $1,000 being subscribed and paid in. Lapeer—The Lapeer Engineering & Manufacturing ‘'Co., Howard and Hig- ley streets, has been incorporated to deal and work in metal and wood with an authorized capital stock of $10,000, $4,000 of which has been subscribed and paid in. Detroit—The Wolverine Raineoat Co., 250 West Jefferson avenue, has merged its business into a stock com- pany under the same style with an authorized capital stock of $10,000, $4,000 of which has been subscribed ard paid in. Detroit—Batten & Riley, Inc., manu- facturer and dealer in auto furniture, toys, etc., 7-218 Gen. Motors Bldg., has been incorporated with an author- ized capital stock of $25,000, $2,200 of which has been subscribed and $1,200 paid in in cash. Detroit — Engineering Industries, Inc., 700 Penobscot ‘Bldg., has been incorporated to manufacture and sell heating units with an authorized cap- ital stock of 26,000 shares at $1 a share, $26,000 being subscribed, $7,500 paid in in cash and $16,000 in property. —»++—__ Results From Carelessness in Kitchen. Most of the food poisoning cases investigated by Federal food officials during the past five years have proved tc be the result of carelessness in the kitchen, says the Food and Drug Ad- ministration, United States Depart- ment of Agriculture. An outbreak of the food poisoning June 4, 1930 can leave in its wake so much grief that those whose duty it is to pre- serve the purity of America’s foods must act upon the slightest suspicion that a tainted food endangers the public. Many reports have led food officials on wild-goose chases, but where food poisoning has occurred the fault has usually been with the prepa- ration of the food in the home or pub- lic kitchen and not with the food itself. During the twenty-four years of en- forcement of the Federal food and drugs act many types of poisonings have been investigated. Instances have been found where rat poisons, insecti- cides, or heavy metals, such as lead or . cadmium, have accidentlly gotten into food. But more cases have been of the so-called “ptomaine” poisoning type, the growth of harmful bacteria in food improperly prepared or care- lessly handled. The Department of Agriculture has a booklet entitled “Food Poisoning and the Law,’ which informs. the housewife of the precautions she should take to prevent*food poisoning in her own kitchen. Information is also given on how to recognize tainted food and how to safely dispose of it. Copies of this booklet will be sent free on request by the Food and Drug Administration, United States Depart- ment of Agriculture, Washington, D. 1c. —_2+++___ Watch Your Scales. Every store owner knows how im- portant his scales are when it comes to making profit on bulk merchandise. It is sometimes hard, however, to get the clerk to understand this import- ance. Here is an example that tells the story as graphically as any we know: Suppose that on an item which sells for 40c a pound, through spilling or inaccurate weighing, one-half an ounce is lost. And suppose that item is weighed out 100 times a day. The gross on that item for the day would be $40. for the week $240, and for the year $12,480. Figure a profit of 3 per cent. on gross selling price and we find that you should have made $374.40. But every “pound” weighed 16% ounces. The merchandise cost you 38.8 cents per pound or 1.2125 cents per half ounce. One hundred half ounces a day meant a loss of $1.2125, or $378.30 per year. Instead of making $374 on your gross of $13,480 you were losing the difference between that figure and $378.30, or $3.90. Your scales may be losing money for you. Have them adjusted and ex- plain to your clerks by the above ex- ample how vitally important is the matter of weighing. An ounce extra here and a half ounce spilled there can make a big difference in the year’s profit of your store. — ++ > Mr. J. T. Leadstone, of Hinkle- Leadstone Co., Chicago, Ill., writes the Tradesman, “I am having my Tradesman sent to my home address so that Mrs. Leadstone can have first chance at it. She is as much inter- ested as I am in your worthy publica- tion,” : it iH NRE MO NANOS OH Nei MeL ee” scsiebaiee 1b oie eatin econ 2 MR Bm FANS Ue scenes es nO siete ela June 4, 1930 MICHIGAN TRADESMAN $s Essential Features of the Grocery Staples. Sugar—The market is the same as a week ago. Jobbers hold cane granu- lated at 5.45 and beet granulated at 5.25, Tea—There has been no particular action in the tea market since the last report. As holidays always do, one last Friday interfered with first hands business. Situation shows no particu- lar change. Indias, Ceylons and Javas are selling every day at unchanged prices. Formosas are about the weak- est item in the list. Coffee—Early in the week Rio and Santos coffee firmed up a little, be- cause the market was supported better in Brazil, but later it slumped off again. Actual Rio and Santos is perhaps 4c per pound lower than a week ago. This refers to green coffee sold in a large way. Milds are unchanged on last week’s basis. Demand is fair. Jobbing market on roasted coffee is not very strong, but shows no ma- terial change for the week. Canned Fruits—The feature of the market is the slump in California can- ned fruits, some of which are selling below the cost of production. Most of the trade took a very heavy loss on this and are cutting prices in order to move their stocks. Canned Vegetables—While Wiscon- sin and some other states have had killing frosts, Michigan will have the largest pea and cherry crops she has ever harvested. At present Southern tomatoes are easy, with no large buy- ing. String beans are ruling at very low prices, considerably below the cost of the new pack. Dried Fruits—There are few changes in the market and conditions as a whole remain just what they were in the preceding week. The market for California prunes shows little of the im- provement that the trade has been hoping for, values remaining unsettled, with sellers shading their list quota- tions with the usual frequency. No further decline in values is seen, but the extent of trading allowed for no betterment in the price structure. Ore- gon prunes are slightly easy but are held in fairly good volume for the sea- son. The market on this item has not shown the strength warranted by the closely cleaned-up condition on the Coast. Moderate quantities are re- ceived from the primary market, but are moving into consuming channels in a satisfactory manner. Peaches and apricots are unchanged. Trading is of minor proportions. Peaches are be- coming even more scarce on the spot, excepting in the standard grades. Warehouse stocks are said to be far smaller than at this time a year ago. Canned Fish—Canned fish demand is only fair: All varieties of canned fish, including salmon, sardines, shrimp and so forth, are quiet on last week’s level. Salt Fish—Demand for mackerel and other salt. and cured fish very dull, no better than usually is at this season. Demand is quite poor, but no changes in price have occurred. Prices of mackerel are supposed to be below the cost of production, with consider- able carryover from last season’s shore mackerel. Beans and Peas—There is no im- provement in the demand for dried beans. Trading is very light with the undertone weak, except possibly for red kidneys, which are somewhat firm- er. Dried peas also neglected. Nuts—Some little buying of shelled walnuts is seen, and almonds and shell- ed Brazils are sought after in a mod- est way. Prices remain stationary throughout the list, and in both shelled and unshelled nuts there is little tendency to shade lists. Assortments of shelled nuts are badly broken, and while there is ‘no inclination on the part of buyers to anticipate future needs, such a movement is expected as soon as the tariff issue appears more likely to go through. The jobbing and retail trade is lightly stocked in nuts, both shelled and in the shell, and since they have so far seemed right in refusing to look ahead, they are main- taining that policy. Pickles—Prices have remained un- changed. Future prices on pickles are about the same as last year. Business in the Central West, in contrast with that in New York, is reported as very good and gradually expanding with the approach of summer. Buyers in that part of the country are said to have shown a normal amount of inter- est in futures. Rice—The past week was featured by an improved demand from the local grocery trade, larger parcels being dealt in generally. Activity was not sc acute as to bring about any ma- terial change in the market position of the commodity, but was very good for the time of year.. The short week had the effect of curtailing demand from some quarters, and of cutting down the weekly turnover, since both Friday and Saturday were observed by most operators. However, interest was re- garded as better than ordinary, and the trade was satished with the volume of business done. No particular varie- ties were featured, though .Blue Rose and the long grains attracted the most attention. Sauerkraut—The situation remains unchanged since a week ago, demand for both bulk and canned kraut prov- ing slow. The fact that several hun- dred barrels of imported kraut of fair quality could sell for 50c per barrel indicates the difficulty encountered by brokers in selling domestic goods. Syrup and Molasses—Production of sugar syrup is still below normal, and although the demand is not very heavy the market is firm. Compound syrup is selling rather under normal, without change in price. Molasses is in fairly steady demand and fine grocery grades are moving every day in spite of the ‘season. A -- Review of the Produce Market. Apples — Kent Storage Co. quotes as follows: Spys, A Grade, 2% in. min. _~.__$3.00 Spys, Commercial, 2%4 in. min. ~. 2.25 Spys, Bakers, 3% in. up -------- 3.00 Ben Davis, A Grade -.-------- 1.75 Ben Davis, Commercial -------- 1.35 Cooking apples, any variety ~--- 1.25 Asparagus—$1 per doz. for home grown. Bananas—6@64c per Ib. Beets—90c per doz. bunches for new from Texas. Butter—Butter prices are the lowest they have been in June since 1921, according to the Government Bureau of Agricultural Economics. Cheese prices have not been lower than at present since April, 1922, except for a brief period in 1924. The course of prices in the immediate future, the Bu- reau said, will depend largely upon the attitude of those who store butter and cheese—that is, regarding whether safe levels for storing have been reached. At present butter is almost 10c per Ib. below a year ago and cheese 4%c down. Jobbers hold 1 lb. plain wrap- ped prints at 34c and 65 Ib. tubs at 31%c for extras and 30%c for firsts. Cabbage — New white stock from Texas is selling at $3.75 per crate of 100 Ibs. Carrots—90c per doz. bunches or $4.25 per crate for Calif. grown. Cantaloupes—Calif. stock is held as follows: Jumbo, 36s and 45s ~--.__--_-_-- $4.50 Standards, 455 2.0 2 4.00 Biats: 12 to 1S 00 1.85 Cauliflower — $3.50 per trate for Calif. Crates hold 9, 10 11 or 12. Celery — Ftorida stock, $5.25 for either 4s or 5s. Bunch stock, 90c. Cocoanuts—90c per doz. or $6.50 per bag. ‘Cucumbers—No. 1 home grown hot house, $1.10 per doz.; No. 2, 75c; out- door grown, $3.25 per bu. Dried Beans—Michigan jobbers are quoting as follows: C. Fe. Pea Beans 22200020 $6.50 Light Red Kidney ~-_.---_----- 7.00 Dark Red Kidney ~--_--_-_--___ 7.75 Eggs—Early in the week the market was weak and showed a small decline, but later the demand was able to ab- sorb all the comparatively small re- ceipts of fine fresh eggs and there was a very slight fractional advance. Local dealers pay 2ic for strictly fresh. Grape Fruit—Extra fancy Florida; NG) SQ) 20. $4.25 ING 4G 5.50 NGS Ue ee 6.00 ING Oe ee 6.75 INO AQ os 7.50 ING. SQ 7.50 Choice, 50c per box ‘less. Green Corn—50c per doz. for Flor- ida. Green Onions — Home grown, 40c per doz. Green Peas—$3.25 per hamper for Calif. grown. , Lettuce — In good demand on the following basis: . Imperial Valley, 4s, per crate ___-$4.50 Imperial Valley, 5s, per crate ~--_ 4.50 Imperial Valley, 6s, per crate ____ 4.00 Hot house grown, leaf, per Ib. ~-- 8c Lemons—To-day’s quotations are as follows: S6@ Sunkist 2200 $10.50 S00 Sanlist 2000s 10.50 S00 Red Ball o0) 2 10.00 S00 Red Bath 10.00 Limes—$1.50 per box. Mushrooms—70c per Ib. Oranges—Fancy Sunkist California Valencias are being offered this week ou the following basis: WAG eee ee $8.50 0 9.00 16. ee 925 A 9.25 ZIG) 9.25 i572 9.25 ee 9.00 Ge ca ee ene ina 8.50 New Potatoes—South Carolina re- ceipts command $6.50 for No. 1; Texas Triumphs, $3.75 per 100 Ib. bag. Onions—Texas Bermuda, $2. for white and $1.85 for yellow. Parsley—50c per doz. bunches. Peppers—Green, 70c per dozen for California. Pineapples—Cubans are now sold on the following basis: eee ee $4.00 16s 22 oe 4.00 (OC ee 4.00 2. 4.00 80] ee 4.00 Pieplant—$1 per bu. for home grown. Potatoes—Home grown scarce at $2 per bu. on the Grand Rapids public market; country buyers are mostly paying $1.75; Idaho stock, $4.75 per 100 Ib. bag; Idaho bakers command $4.75 per box of 60 or 70. Poultry—Wilson & Company pay as follows: Heavy fowls 2.0500 0 2lc Pseht fowls 2.0.00 17c Radishes—1I5c per doz. bunches of outdoor grown. Spinach—75c per bu. Strawberries—$4.25 per 16 qt. crate for Benton Harbor; Kent county will be in next week. String Beans—$3.25@3.50 per ham- per. Sweet Potatoes—$2.50 per bu. for kiln dried Jerseys. Tomatoes—$1.10 per basket; three basket crate, $3. Turnips—$1.40 per bu. for new. Veal Calves — Wilson & Company pay as follows: Raney 22505052 l6c Goad l4c Medium =- 12¢ oor ieee ee 10c Wax Beans—$4.35 per hamper for Florida. ———_»+ > ___ Always Something Needful To Do. Are you proud of the fresh fruit and vegetable display in your store? Do you like to see it looking as bright and attractive as any fruit and vegetable display in any store? Do you like to wipe, polish, and arrange the display so that it will be as tempting as possible? That’s the spirit that gets results in that kind of selling, and you want to succeed. Go up front and look that display over now. Where can you improve it? —_—_+-.—_—_ A Money Making Habit. Does it bother you to see dust col- lecting on ithe goods and shelves? If not, you are lacking in one im- portant thing that makes a successful merchant. Cleanliness is absolutely necessary to success in the grocery business these days. Keep the dust cloth handy, and when you have spare time, start wiping again. It’s a valuable habit to acquire. Learn to dislike dust and dirt. ' k i : MICHIGAN TRADESMAN June 4, 1930 THE REAL SECRET. How To Get Along With a Hus- band. Did you ever get along with your husband? Did you ever—not? The woman who gets along with her husband is a rarity. She is a wonder. She is so unusual that she may be regarded in the light of a Other women wonder how she does it. It is really not such a secret. She is merely sympathetic. Well—? What's in a word? In this word nestles the secret of domestic waiting to be discovered and carefully nurtured by the woman who wants to “get along,” but who can not. In the first place, most men are sensitive. External things exercise an enormous influence over them. They feel and shudder accordingly if the curiosity. happiness. atmosphere of the home is gloomy. They grow buoyant when the fires are lighted and when there are cheerful faces and happy voices about them. Then—men are Usu- ally they liked to be loved and made over, but there are times when they desire to be left alone, and it is here that the sympathy and understanding comes in. A changeable. question of woman who, herself, is equable and of a cheer- ful disposition often fails to realize the importance of letting alone when her husband desires to be let alone. She only sees that he seems glum and de- pressed and is possessed of a natural desire to cheer him. So she begins: “John, dear, what's the matter?” “Not a thing in the world, my dear.” “But you're so quiet.” “IT feel quiet. I’m tired.” “Did you have a hard day?” “Ves, dear.” “What did you do?” “OQ—why—the usual things, my dear, the usual things. Go on with your reading. I don’t feel in a mood for talking.” And then the sympathetic—in the real way—thinks he’s cross, goes off into a corner, and wishes that she was at home with mother, and looks so downcast and miserable that her husband, who by that time has become immersed in his paper, chancing to look up, discovers that he has done “something or other” and is forced to put down his reading, put aside his feeling of weariness, and comfort that other half, who is merely suffering from a case of misunderstand- ing of what real sympathy is. Real sympathy consists of knowing how to coincide with various moods. The woman who talks when her hus- band shows plainly he wants to keep silence is not nearly so irritating as the woman who, when her husband comes home in a jovial frame of mind, greets him pensively and smiles pa- tiently while he relates to her some- thing which has had to with the day’s work. “Yes, dear,” patiently. Then he tells her something about one of his friends at the office—how this or that happened which is closely connected with his work. She looks at him with abstracted eyes, thinking woman who is not all the time of her own affairs. Finally something he says demands an answer and she says: “Yes, dear,” patiently. ° “Yes, dear,” more patiently. Final- ly, with an air of martyrdom: “Yes, dear. By the way, I think that we shall have to get a new cook. Honest- ly. Mary just wears me out. She is so noisy.” The husband, who is still thinking of his narrative, answers vaguely: “O, yes—no-. I don’t sce anything the mat- ter with her. I would’nt change if I were you.” Then the wife tragically exclaims: “That's always the way — you never are interested in anything that I am She does what she says she does, but —it is not enough. The up-to-date man demands a companion and the woman who is merely a housekeeper can not supply this need. He wants a “pal” to come home to. He wants someone who understands. Perhaps she can not master the intricacies of his business, but at least she can give him the bright interest that tells that his work and his ambitions are ex- tremely potent things to her. Marriage is a partnership and it will never be a success unless it is regarded as such. The woman who allows her hopes and ideas to become completely enrolled in the colorless cotton of domesticity will find that by failing to Frank H. You're the same as all You're selfish!” Now just how he has been selfish, of course the poor man doesn’t know. He is left floundering in doubt while his wife, with an expression of patient forbearance that would be enough to drive a weakling to drink, sinks back and picks up the want advertisements. While all this does not perhaps, sound so deadly serious, it is, just the It is “the rift within the lute that by and by will make the music mute.” “T do my share!” perhaps she would exclaim in bitter surprise. “I keep his house clean. I care for the chil- dren. I bear on my shoulders a thou- sand and one responsibilities — little, petty things that scratch and irritate even though they are not heavy.” It is true that she does a great deal. interested in. men. same. Hitchcock. keep in touch with the outside world she is cutting herself off from much that is beautiful and tender in her home life. So—stop thinking of that husband of yours as “the provider.” Give him a more dignified place in your thoughts. Sympathize with him as sincerely and cordially as you do with the boy when he cuts his finger or your baby girl when she bumps her head and you will find in return he will give to you that whole souled confidence which means so much when given by a man to his wife—the mother of his children. —_++>___ Charles H. Swift, dealer in gro- ceries and meats at 54 N. Howell St., Hillsdale, renews his subscription and says: “I wish to thank you person- ally for the fine work you are doing for us, the independent grocers.” Seeds of Suicide. Contains the Business Current discussion of over-emphasis on price appeal dwells on department store practice because in that field ex- amples are every day thrust upon at- tention. But this means of swelling volume is not confined to the most conspicuous of bargain advertisers. The grocery and druggist chains are now using it to such an extent as to give the impression that special sales are their sole attraction, thereby justi- fying rampant criticism of their methods, The so-called loss-leader is a familiar expedient of mass selling. It is bait for customers who may be induced to extend their purchase to more profit- able items. It is common to-day in in- dependent stores. That is why popu- larity of any article now tends to lower its retail price. The greater the de- mand for it, the higher its value for premium purposes. jobbers witnessed this with dislike. It compromised their re- lations with the rank and file of their customers. They sought relief in the Federal Trade Commission and_ the courts, and, finding these appeals of no avail, applied to Congress for legal power to enforce resale prices by con- tract. Meantime they could refuse to deal with price-cutters. Most of them, however, were unwilling to cut off large buyers whose consumer sales they regarded as essential to mass production. Between tolerance and encouragement the step is short. Ob- serving that the chains could dispose of great quantities of merchandise at lower than standard prices, manufac- turers eager only to increase output began to offer larger and larger dis- counts in the form of special induce- ments for cash purchases of big lots. This enabled the chains to cut prices still lower and feature special sales as the characteristic of their business, while giving to the manufacturer the specious satisfaction of making new volume records. On both sides busi- ness of this sort is not only profitless but likely to lead to ultimate loss. The manufacturer who takes part in it de- ludes himself by charging to advertis- ing the extra discounts allowed, for- getting that public favor obtained sole- ly by price concessions is more likely to prove a liability than an asset. The chain may gain temporarily by keep- ing alive its character for cheapness. In the long run, however, it too may find itself in precarious position as over-emphasis on sensationally low prices for a small part of its stock ob- scures the main advantage it claims but does not impress on public atten- tion—its ability to undersell competi- tors on the staples of trade. Abuse of power to cut prices, like abuse of power to raise prices, contains within itself the seeds of business suicide. Manufacturers and development —_~+2+->___ Tit For Tat. Jones: Sorry, old man, that my hen got loose and scratched up your gar- den. Smith: That’s all right—my dog ate your hen. Jones: Fine! your dog. My car just ran over Draven ie caesenten \ a eNO ORT EE SPOS NOTRE NINE He TET | | 2 os maha her es MET Ne A NAN iE ARNOT - dont iON 1 ae ponies sehen June 4, 1930 MICHIGAN TRADESMAN 7 RIGHT OF SALESMAN To Bind His Firm To Accept Return Goods. The question of the right of a trav- eling salesman, to bind his firm to accept the return of unsold goods, has been the subject of much litigation. A retail merchant places an order for goods with a salesman. The goods for some reason do not move, and the merchant attempts to return them for credit, on the ground that the sales- man agreed when the order was taken that unsold goods might be returned. The salesman’s firm denies all knowledge of this agreement, and points out that it does not appear on the order for the goods. Further, it contends, that if the salesman did make such an agreement, he exceeded his authority, since he was employed to sell goods only. From this point, it is mighty easy for the parties to get into court, each strong in the belief that he is right, and the question of the sales- man’s authority to bind his firm to ac- cept the return of goods may be squarely raised. Now, generally speaking, in cases of this kind, it will be up to the retail merchant to prove that the salesman had authority to make the agreement or that his firm ratified the agreement after it was made. This is true be- cause, mere authority to sell goods will not, of itself, give a salesman power to agree to accept their return, and his firm will not be bound by such an unauthorized agreement. The rea- soning of the courts on this point may be illustrated by the following. In one case of this kind, a retail merchant ordered goods in the sum of about $1,000 from a traveling sales- The goods did not move, and after selling some of them the mer- nan. chant attempted to return the balance for credit, stating that that was the understanding he had with the sales- man when the goods were ordered. The salesman’s firm was surprised at receiving this information and re- plied that it had no knowledge of such an agreement; that the salesman had uc authority to make such san agree- ment, because his only authority was to sell goods. The dispute that fol- lowed ended in a lawsuit. The mer- chant failed to show that the salesman had any power to agree for the return of unsold goods or that the salesman’s firm had knowledge of the agreement or ratified it. The case finally reached an appellate court on appeal, and in reasoning upon the question of the right of the salesman to bind the firm, the court, among other things said: “The only question of importance which the court is called upon to con- sider is whether or not a drummer, without express authority so to do, or custom of trade in that behalf, could, on a sale of goods to a customer, ob- ligate his principal by an agreement that any portion or all of the goods might be returned for credit at the price at which they were sold. “This was an extraordinary or un- usual contract, and the evidence does not disclose any support or sanction of it by any usage or custom of business. In order to prevail, it would be neces- sary for the merchant to show such a contract was made, and that the drum- mer had express authority to make it, or that the drummer’s firm knew of it, and either did, or omitted to do, some- thing which would amount to a ratifi- cation of it. “In this case the merchant bound at his peril to know the extent of the authority of the drummer who sold him these goods. -<-__ Features Soup Greens. A retailer with a small store has been featuring complete assortments of greens for soup with great success for many years. He started out doing this when he opened up, and his repu- tation for it grew by leaps and bounds, until he became known as “The Soup- Greens Grocer.” Incidently he develop- ed a reputation for giving the best and most complete assortment of soup greens for the money, and this busi- ness has all come to him To-day he has one of the finest stores in his city yet he still features soup greens, and he’s proud of his name “The Soup- Greens Grocer.” Specialize in some form of service or product and you'll find it pays. —___~¢___ Raising the Average Sale. Here’s a clever way one grocer rais- ed the size of the average sale. June 4, 1930 MICHIGAN TRADESMAN OUT AROUND. Things Seen and Heard on a Week End Trip. Last week’s Out Around took us across the lake to Milwaukee and Waukesha, with much circumnavigat- ing of the country round about both cities. We found Milwaukee friends considerably disappointed over the re- sults of the Federal census. They ex- pected it would show 700,000 souls within the city limits, but find they will have to be contented with 600,000. After all, what is a matter of a hun- dred thousand between friends. The community appears to be growing faster than any other city we have visited this year. Skyscrapers are be- ing erected in the downtown district and large additions are being made to iron, steel and other factories. Many beautiful homes are being constructed in new additions in outlying districts— homes costing from $20,000 to $50,000, exclusive of the cost of developing and beautifying the surroundings. It is well worth a trip to Milwaukee to inspect the park drive the city has developed along the shore of Lake Michigan, North of the business dis- trict. In creating this feature Mil- waukee has- not made everything so purely artificial as Chicago and many other cities have done. Original trees have been preserved, so far as possible, and the shrubbery has been so placed as to suggest the irregularity of nature, instead of the tiresome regularity of the creations of the average profes- sional landscape artists. To all ap- pearances the driveway and accom- panying green sward are to be extend- ed three or four times as wide as at present. This will be accomplished by filling in the lake 200 or 300 feet ad- jacent to the boulevard for a distance of three or four miles. I traveled South of the city as far as Cudahy, seven miles out, and found another thoroughfare overlooking Lake Michigan much of the distance. Oc- casional park areas give variety to the landscape. Instead of being at the water’s edge all the way, this road is partly on a high elevation above the level of the lake from 50 to 100 feet. A visit to the Federal Soldiers Home was somewhat disappointing, because the buildings and grounds are not kept up as nicely as they are at the similar institution at Washington. Possibly it has been easier to obtain Congres- sional appropriations for the Washing- ton home than its counterpart in the metropolis of Wisconsin. Milwaukee has the best system of marking the street intersections of any city I have ever visited. If we are passing along Wisconsin street, for instance, and cross Third avenue, the sign reads as follows: Third WISCONSIN If we are traveling on Third and passing Wisconsin the arrangement is reversed, as follows: Wisconsin THIRD I commend the idea to the rulers of every city in the country as possibly the most satisfactory designation it is possible to provide. When I started the Tradesman, forty-seven years ago, I soon found a fine friend in Julius Schuster, who was then engaged in the grocery business at Kalamazoo under the style of Desenberg & Schuster. Mr. Schuster subsequently moved to Milwaukee and engaged in the department store busi- ness. I have never visited Milwaukee that I did not look up Mr. Schuster and have a visit with him. This time I learned, to my sorrow, that he had passed away and that his son, Charles, had also died. The store established by the Schusters is now owned by a man named Friedman. I was pleased to find a long-time friend of the Tradesman pleasantly lo- cated at 2008 State street. James F. Pelner was for many years one of the leading merchants of Menominee. He has taken the Tradesman more than forty years and insists that it is the best trade journal ever published. He carries a supply of clippings in his pocket file to show his mercantile friends in substantiation of his asser- tion that the Tradesman is a publica- tion no merchant anywhere should undertake to do without. He is en- gaged in the manufacture and sale of wood and metal polishes which he is plecing through the retail trade. I saw his goods in many stores and was assured they were meeting with ready sale. Mr. Pelnar is a sturdy soul who will never be staggered by temporary adversity and who will stay on the job until he reaches the haven of pros- perity. Huron H. Smith, botanist at the Milwaukee public museum, told me that Northern Wisconsin farmers no longer need allow their property to be sold for taxes because an industry serving the needs of florists through- out the country has sprung up in the Northern wood and swamp _ lands. Sphagnum moss and luxurious flat ferns, in addition to other plants used by florists, grow in abundance in the waste swamp lands. Farmers are dis- covering they have untold potential wealth on land they once thought worthless. An extensive newspaper campaign to gain the support of manufacturers for the small grocery store will be in- augurated soon by ‘the Milwaukee branch of the Allied Independent Dealers, a statewide organization, with more than 200 members in Milwaukee. ° Preliminary plans for the project were laid out at a meeting held at:the Mel- ford Hotel one day last week. Speak- ers included Arthur H. Rumpf, presi- dent of the organization; George H. Roscoe, of the canned goods division of Armour & Co.; A. J. Stuppy, state manager for the Lipton Tea ‘Co. and E. F. Carlson, assistant sales manager of the Red Star Yeast and Products Co. I found many houses no longer in existence with which I did business forty years or more ago. I especially recall David Adler & Sons, F. W. Meyer & Sons Co. and P. Bechner. The latter sold his business to the Milwaukee Vinegar Co., which is owned by the Red Star Yeast and Products Co. It is a little singular that consider- ing the fact that I have driven a car almost constantly since 1904, I have never yet witnessed an automobile ac- cident which caused a personal injury. Travel was pretty heavy in and around Milwaukee Memorial day and when we got to Wauwatousa, en Waukesha, we learned that a person route to had been killed on the same road only a few moments before we passed the place of killing. In no city which I have visited is the traffic situation handled better than in Milwaukee. As a general rule, the streets are wide and the intersections are kept free from obstructions to the view, so far as possible. The traffic officers appear to be princes of good liature—severe with local drivers who deviate from the path of duty, but lenient with the residents of other states. I saw six occupants of a ford arrested on Memorial day for driving through a park with three adults in the front seat, which is evidently pro- hibited by law. The arrest was made by a motorcycle policeman, who not only sent his victims to police head- quarters, but actually them to the seat of even handed jus- tice. I saw only one car in two eve- nings which was being driven with only one light. accompanied In the same time in Grand Rapids and suburbs I would have met 100 car drivers who were wilfully defying the law in this respect. Even on Memorial day I was surprised at the small number of drivers who handled themselves in a reckless man- mer. Of largely German and of German de- scent—a race which is commonly sup- posed to act with great deliberation end course, the population is Perhaps this may ac- count for the lack of reckless driving to a great extent. slowness. Our Waukesha was to call on a former employe of the Trades- man in the person of Fred J. Strong, who now owns a dominant interest in about a dozen of the leading indus- tries of the city which has been his home for the past sixteen years. He owns the spring, whose output is handled by the suc- cessor of the Waukesha Water Co. He also manufactures mission to famous Silurean on a large scale ginger ale, root beer, orange dry and a full line of carbonated beverages, all made from Silurean water, under the style of the Diana Pure Food Co. He not only markets his products under this but manufactures carbon- ated beverages for many other com- panies. Judging by what was told me about him by his friends and neigh- bors, he is the leading spirit and per- petual embodiment of all that goes to make a city great and a community happy and prosperous. He does not say much about himself, but is a walk- name, ing encyclopedia on the milk, fruit, vegetable and canning products of Wisconsin. He told me, for instance, that Waukesha county produces more milk than any other county in the United States; that the census shows 120,000 Holstein and 40,000 Guernsey cattle within the limits of that county; that some of the finest Guernsey herds in the world are maintained within a few miles of Waukesha. Mr. Strong lived as a boy at River- dale, conducted a hotel and livery stable. where his father “Pred, as he was then known, piloted the traveling men around the country in all direc- tions as driver and companion. When I lost my subscription representative in the person of the late C. D. Critten- den, every traveling man I discussed the matter with “Get Fred Strong to fill the vacancy.” I Said at once; was so fortunate as to act on their ad- vice and I hope that the ideas we un- dertook to inculcate in Mr. Strong a quarter of a century ago have had something to do with the remarkable success which he has achieved in the business world. Mr. Strong told me that his father and wedding anniversary at Alma about a mother celebrated their golden year ago; that nine brothers and sisters of the groom were present on that oc- casion, coming from all parts of the country and Nova Scotia. Since then a brother and a sister have passed away. The country round about Milwaukee and Waukesha is the most farming country I have ever seen. Mr. that Hoard weaned the farmers of Wiscon- beautiful Strong ‘told me ex-Governor sin from growing grain at a loss to producing milk and thereby revolu- tionized the farming interests of the State, greatly to the financial benefit It is claimed that the percentage of mort- of every farmer in Wisconsin. gage indebtedness on Wisconsin farms is lower, per acre and per unit, than is the case in any other state in the Union. Milk production ties the farm- er, his sons and his hired help down pretty closely to the farm, but it fur- nishes a staple article which always kas a market value, which can be sold on contract for months in advance of delivery and which brings in lucrative returns at regular intervals. One of the most annoying features I experience in my meanderings from place to place is the disparity in time. One city may be on fast time and the next slow telephone ahead city or town may be on time. I frequently from one town to another, making an engagement to meet a friend at a cer- tain hour. When I arrive in his town I find he meant fast time while I hap- pened to do the telephoning in a town My friend had waited nearly an hour for me and, disgusted with my failure to keep my appointment, had gone off on a fishing expedition or some other equally im- portant mission. Two kinds of time are about the most foolish expedient I can imagine. I hope to see some which was on slow time. 10 action taken which will do away with this nuisance which contributes so much to the annoyance and loss of the person who finds it necessary to travel from town to town to renew his re- lations with friends and cultivate his customers. A recent development which is to be deplored is the frequency with which children and women are in evi- dence in and around gasoline stations. It is exceedingly dangerous to permit children to play around pumping sta- tions, because they frequently get in the way of automobile drivers who may not see them in time to avert seri- ous accidents. The investigating minds and clammy hands of children fre- quently play havoc with the delicate finish on some cars, greatly to the disgust of their owners or drivers. I note that when women hang around oil stations, they almost invariably lo- cate themselves directly in front of the entrance to comfort stations, which makes it somewhat annoying for the men who may have occasion to use such service. I think it would be well for the owners of gasoline stations to banish both children and idle women from these activities. It is bad enough when idle men, who may be chums of the operator, hang around and listen in on any conversation between oper- ator and customers, incidentally fond- ling the cars and making remarks about the passengers, but the presence of women and children is absolutely intolerable. The action of Fred W. Green in re- fusing to stand as a candidate for either Senator or Governor will meet the approval of most of his friends and all of his enemies. I do not won- der that Mr. Green is tired of the in- justice and abuse which have been heaped upon him by those who should have commended him for what he has accomplished. His administration has not been a perfect one by any means, but it has been such a great improve- ment over the six year administration o: his crafty predecessor that he is en- titled to the hearty and unqualified commendation of every man who be- lieves in the theory so aptly expressed by Grover Cleveland that “Public office is a public trust.” Mr. Green retires from public office with the satisfaction that he has done the best he knew how to rescue the State from the autocracy of Groesbeck and the dishonest practices of his legal asso- ciates. There may have been a time when it was a distinguished honor to be elected to the United States Sen- ate, but that time has’ long since passed into history. The Sen- ate, as now made up, is composed al- most wholly of petty politicians who make speeches which no sane man could be prevailed upon to read and who are merely stalking horses for the great corporate interests of the coun- try or unscrupulous organizations like the American federation of labor, which owns enough members of the Senate, body and soul, to accomplish its nefarious purposes, which are the destruction of all laws which place an embargo on the infamous practices of MICHIGAN trade unionism, the intimidation of legislators and Federal judges and the ultimate annihilation of American freedom. It is no wonder that Fred Green should refuse to enter on such a career and decide that it would be unwise to spend a couple of hundred thousand dollars to secure a member- ship in such a body of time servers and imitation statesmen. E. A. Stowe. —_++>—____ Late News of a Mercantile Character From Ohio . Antwerp—The Ely & Son grocery and meat market on North Main street is being rebuilt. ‘Cincinnati—Involuntary bankruptcy proceedings have been filed in the U. S. District Court here against Carried Paris, retail gifts and novelties, by At- torney J. G. Defosset, representing Louis H. Allsopp, Inc., $616; Arax Jewelry Mfg. Co., $109; Geo. C. Street & Sons, Inc., $89. Kenmore — Involuntary bankruptcy proceedings have been filed in the U. S. District Court at Cleveland against Louis Grotstein, dry goods dealer, by Attorney Herbert Mendelsohn, repre- senting Tobias Textile Co., $65; New man Mfg. Co., $266; Louis Cooper, $106. Cleveland—Melvin Greenwald has been appointed custodian receiver in this involuntary bankruptcy case of Max Politzer, trading as Kaypee Shop, haberdashery, 940 Prospect avenue. Canton—The new $250,000 building which, as previously noted, is to be erected by the Stark Dry Goods Co., will not be put up this year, as was at one time announced, but will be built next year, according to a recent an- nouncement by W. B. Erlanger, vice- president and general manager of the firm. Portsmouth— Maurice Cohen has ar- rived in Portsmouth from New York to assume his duties as manager of the Frankel Union Store on Chillicothe street. He succeeds Sam Thomas, who resigned to enter business in New York. Akron—Abe Klein, trading as Kleins Dry Goods, has filed a voluntary peti- tion in bankruptcy in the U. S. Dis- trict Court at Cleveland, listing liabili- ties of $4,569 and assets of $1,650. Campbell—Ben Silver, retail shoes, 35 Robinson road, has filed a voluntary petition in bankruptcy in the U. S. District Court at Cleveland, listing lia- bilities of $1,987 and assets of $600. ‘Canton—A. J. Simon, men’s furnish- ings and haberdashery, 1900 Garfield avenue, has failed. Louis Greenwald kas been appointed custodian receiver in this involuntary bankruptcy case. Schedules filed in the U. S. District Court at Cleveland, list liabilities of- $21,179 and assets of $9,650. Cleveland—An involuntary petition in bankruptcy in the U. S. District Court here against American Raincoat Corp., has been filed by Buckeye Office Supply, $9; Nathan Pollack, $3,- 000 and Nathan Granowitz, $50. Creditors are represented by Attorney Charles E. Nadler. Cleveland—Marris Klein, trading as Morris Klein Co., manufacturer of wo- men’s coats, 2217 Woodland avenue and 2608 West 25th street has had TRADESMAN confirmed his 35 per cent. composition cffer. Cleveland—In view of the 15 per cent. offer of settlement now being offered by Irving L. Kane, trading as Kanes Place and Place Tie Shop, re- cently petitioned into bankruptcy, a representative of the credit organiza- tion is now on the ground making a thorough investigation into the situa- tion, as it is generally felt among creditors that this offer is a “ridicu- lously cheap one,” according to a letter circulated by the American Clothing & Furnishings Credit Bureau, Inc., of New York, to the general creditor body. It is claimed that the assets consist mainly of a stock of merchan- dise valued at cost at about $10,400. In addition to this stock, there are fix- tures which represent a substantial in- vestment, but their value at the pres- ent time is probably negligible in the event of a forced sale. The liabilities are claimed to be close to $26,000, con- sisting of approximately $14,000 to merchandise creditors, $6,400 to the banks, $3,400 to the landlord for past due rent. The landlord, however, holds $1,600 in cash for security, the balance of the liabilities being for loans and miscellaneous items, it is further con- tained in the communication to claims. In order that the best results may be obtained, it is felt that it is absolutely essential that creditors act concertedly in this matter and lend their whole- hearted co-operation, it is stated in the letter. Cleveland—Course & ‘Co., men’s and women’s furnishings, dry goods and $40,000,000 Invested in NORTH AMERICAN TRUST SHARES In Their First Year In dividends this first year, shareholders re- ceived 11.2% on the average prices cover- ing the period. In the same year the reserve fund which guarantees a minimum annual income of 6% upon the $10 par value was built up to $2,205,- 600. To this guarantee is added extra cash divi- dends, stock dividends, share splits and rights which make annual div- idends average 10% to 13%, @ a A.E.Kusterer& The Oldest Investment Banking House in Western Michigan 303-307 MicHiGaNn Trust Bios PHONE 4267 June 4, 1930 Do You Want Big Volume, New Customers, Large Profits, Brisk Future Business? Or If You Want To Retire From Business —Then You Want a Jos. P. Lynch 10 Day Sale. A large immediate increase in sales, no drastic mark- downs, and hundreds of new customers at practically a normal advertising cost. That is what a Joseph P. Lynch 10 day sale can do for your store. Furthermore — a Jos. P. Lynch sale tones up store morale, and actually creates tremendous good will which results in larger future busi- ness. May we furnish definite, con- vincing proof of how the Jos. P. Lynch 10 day sale achieves success in any store, large or small, regardless of where located, or local busi- ness conditions? Write to- day For Full Details. There is no obligation. Nationally known merchan- dising expert, whose origin- al, dignified and high class sales methods have won the endorsement of hundreds of leading stores from coast to coast. The JOSEPH P. LYNCH SALES CO. 3rd Floor Home State Bank Bldg. GRAND RAPIDS, MICH. —— June 4, 1930 shoes, will move from Woodland avenue to 6904 Kirsman road. Zanesville—Nathan Frielich has re- signed as manager of the Richman Bros. Co. store here. Mr. Freilich joined the company as the local store manager when the store was opened here in 1922. Joseph Schwartz, of the Mt. Vernon, Ohio, store of the chain, has been named manager here, accord- ing to the management at Cleveland. ‘Cleveland — Involuntary bankruptcy proceedings have been filed in the U. S. District Court here against Sam Schwartz, by Attorney Herbert Men- delsohn, Cleveland—Lovinger Dress ‘Co., wo- men’s dress manufacturers, 2530 Super- ior avenue list liabilities of $90,034 and assets of $59,628, the latter consisting ot stock of merchandise, $12,500; ma- chinery, tools, etc., $5,509; debts due on open accounts, $41,619. Liabilities are unsecured claims, $68,345; secured claims, $17,100; taxes, $569; wages, $4,114. > +. —__ Head Finds Six Types of Chain. Six different kinds of organizations controlling retail stores will be consid- ered by the Census Bureau in tabu- lating information compiled by the census of distribution, says W. M. Steuart, Director of the Census. They independent local branch systems, local chains, National chains, ownership groups and co-operatives. The classification is made necessary, according to Dr. Steuart, by the dif- ficulty of defining a chain store. In the questions asked by enumerators no reference is made by name to chain stores, although those interviewed are asked to say: whether their organiza- tion controls other stores, and if so, the number controlled. On the basis of the information received the bureau will draw up tabulations which should give the term “chain” a more precise meaning. “Independent stores,” says Dr. Steuart, “are those owned and oper- ated by a proprietor, partner, local company or corporation. Local branch systems are suburban or subsidiary stores operated in the same city by a large downtown store and drawing their merchandise largely from the downtown store’s stocks. “The local chain is a group of stores operated throughout a city or trade area by local and independent oper- ators from a central office and ware- house, but without any main central retail .store as the source of supply. Ordinarily, of course, there may be more stores in a local chain system than in a local branch store system. “The National chain system includes those large organizations which oper- ate stores throughout the country, whose interests are not confined to any one community. The ownership group is comprised of a group of entirely in- dependently operated stores owned by the same persons or firm but merchan- dized separately, while the co-operative classification is composed of groups of independently owned stores that co- operate in their buying, or co-operate with a wholesale company in their merchandising. Census are stores, ‘merchandising, MICHIGAN “These classifications might seem to involve a hairsplitting process, yet the extent and characteristics of the vari- ous kinds of merchandising enumerated are of great significance to the com- munities in which they are located. “So far as the community is con- cerned, both the branch and local chain stores are independents, truly home folk, with the advantage and disadvan- tage that this implies. The method of and the place where the decisions as to buying and policies are made, constitute the significant dif- ference between local stores and Na- tional chains. “The preliminary reports will carry tabulations based on these various types of groups merchandising as well as on the size of the organizations, which will indicate the spread and rela- tive importance of each such form of retail business. The final tabulations will carry this information in detail, geographically and by various lines, and as a consequence will be of out- standing use to the business world generally.” —+++___ And Now the Swiss System. The Canadian system and the Swed- ish system have become phrases in the verbal artillery of the battle over Pro- hibition. Now these is to be another. The referendum vote of the people of Switzerland means the immediate in- auguration of the Swiss system for control of the liquor traffic. Its work- ings will be of interest to all reason- able students of the problem of gov- ernmental aids to Temperance. The Swiss system provides for Gov- ernment monopoly of the traffic in “hard” liquor, with high prices as a deterrent to their consumption. It permits the manufacture and use of wines and beer. This result of the referendum is variously interpreted. Prohibitionists call it a “brilliant vic- tory” in the fight against alcoholism, and the other side rejoices that it represents a choice against a program of strict Prohibition. The decision, in fact, seems to have been made between Prohibition and Temperance. Whether the Swiss system, which has a majority approval in seventeen out of twenty-two cantons, will actu- ally result in diminished intemperance and can avoid the plague of bootleg- ging, which has elsewhere attended on high prices for spirits, remains to be seen. But at least the little nation among the mountains has recognized the problem and is making a courage- ous attempt to deal with it. —_++.___ Unit Sale Reported Lower. The average unit sale in many stores has declined about 10 per cent. during the last six months. This has created the outstanding problem for retailers of maintaining volume despite the de- crease in the dollar value of the aver- age transaction, it was added. In addition, most retailers have been en- deavoring to obtain volume without depreciation of standards of merchan- dise. In this they have been aided by the lower trend of commodity prices and the effects of surplus production in some textile and allied lines. TRADESMAN il aa -7.\ It has stood the test of time and the most discriminating tea drink- ers of the age. Sold only by The Blodgett-Beckley Co. MEMBER INDIA TEA BUREAU TOLEDO, OHIO Investment Securities E. H. Rollins & Sons Founded 1876 Phone 4745 4th Floor Grand Rapids Savings Bldg. GRAND RAPIDS Philadelphia Los Angeles New York San Francisco Boston Chicago Denver London Phone Automatic 4451 WHOLESALE FIELD SEEDS Distributors of PINE TREE Brand ALFRED J. BROWN SEED COMPANY 25-29 Campau Ave., N. W. GranpD Rapips, MicHIGAN oe COYE AWNINGS bring Beauty and Comfort to Home, Office, Store Estimates without obligation CHAS. A. COYE, INC. Grand Rapids Write for Style Book 12 FINANCIAL Price Slumps Fail To Check Demand. In spite of the decline in agricultural prices and the uncertainty of any ap- preciable recovery this year, farmers are continuing to add machinery to their equipment as fast as it can be obtained. Perhaps this is not surpris- ing in view of the general trend to- ward machinery in all industries. Price declines in agricultural prod- ucts generally are indicative of abund- ant crops, which necessitate machinery for handling. Advances, though they normally accompany crop economic shrinkage, usually mean larger profits for planters and often encourage ma- chinery purchases. Among the manufacturers of agri- cultural machinery that have come to the fore in the last few years is Deere & Co., regarded as the largest pro- ducers in the country of steel plows and the second most important manu- facturer of full line agricultural equip- ment. The company, organized ninety-three years ago, the same year Procter & Gamble was established, was incor- porated first in 1868 with a capital of $250,000. The latest capital change this five-for-one split-up of the common shares. earlier year was a Expansion has been greatest in the last eight or ten years, and an exten- sive modernization program has been This apparently contributed handsomely to increased earnings, for net profits rose last year more than 60 per cent. with a gain of only about 25 per cent. in sales. Net income increased last year to a effected in the last two years. new high record above $15,090,000, equal after preferred dividends to $68.60 a share on the 189.173 shares then outstanding, or to $13.72 a share on the new common. This compared with $37.50 a share on the old common in 1928 and with $12.31 a share in 1925. The new common stock, of which 960,052 shares are outstanding, will re- ceive dividends of $1.20 a vear, this rate having been recently established. I: is equivalent to the old rate of $6 a share on before the split-up. The preferred was split up or a five-for-one basis, the par value having been reduced to $20. There are 1,575,000 shares outstanding. A stock dividend of 1% per cent. was declared on the common. stock, payable with the quarterly cash divi- dend June 14. Some have assumed the stock disbursement is to be con- tinued quarterly. This would add to the current return on the stock. William Russell White. [Copyrighted, 1930.] the common —__++-+___ Expectations For Early 1930 Were Geared Too High. A growing tendency recently to sub- stitute “facts” on business for the “sun- shine” talk that was going the rounds before is prompting the market to make some interesting calculations on what news will confront it from this point on. Much of the disappointment of early 1930 arose from expectations of an improvement in industry more rapid MICHIGAN than any prophet had reason to anticipate on the basis of past ex- perience. Now we know that the sec- ond quarter like the first will make a decidedly unfavorable comparison with the recosd earnings of 1929. Unfavor- able as were the reports for the first quarter those for the second quarter will be even more unfavorable. What this means is not that our 1930 busi- ness is steadily getting worse but that in the statistics the earnings reports for the current quarter are at tre- mendous disadvantage. They will be judged by the demonstration they can make against an abnormal period a year ago. In its sober second thought the mar- ket is beginning to realize that even the reports for the first quarter in the case of nearly 300 companies equaled or bettered those of the first quarter in 1928 and the corporation earnings in the initial quarter of that year in turn had established a new record. What the market further appreciates is that as 1930 progresses the com- parisons even with 1929 will gradually become more favorable. Last year was a record period in corporate earnings but the trend in profits was steadily downward throughout the second half. Presumably the comparison of 1930 with 1929 will therefore improve as time goes on. Just as the comparisons in the first six months of 1930 with a year ago destined to become worse, the comparisons in the final six months seem destined to become bet- ter as the months pass. Perhaps the time will American industry when we will not as now hold our current reports up to such a rigid standard of measurement. Our custom is to judge whether a re- port is good or bad by its comparison When the comparison is as now with a record and indeed abnormal year the test is severe. A more logical method would be to measure the current performance in the light of the showing over a series of years. Paul Willard Garrett. [( Copyrighted, 1930.] was come in with the year previous. —_»+.__ J P. Morgan & Co. Has Option on Procter & Gamble. The business of Procter & Gamble, originally established _ninety-three years ago, has changed only slightly in keeping up with the times. Its products have been diversified to some extent, but the principal output is soap, of which several varieties are made. Entrance into the food products field has been made with ‘‘Crisco,” a sub- stitute for lard. Seven factories are in operation, another is being completed and a $5,000,000 plant is contemplated on the Pacific Coast. Thirteen cot- tonseed oil mills are operated in the South. Good considerable value has been obtained through years of consistent advertising, is carried at only $1, the item having been written down last year from $2,883,055. Capitalization includes $10,800,000 of 4% per cent. debentures, $2,250,000 of 8 per cent. first preferred, $12,500,000 of 5 per cent. second preferred and 6,- 400,000 shares of common stock of no par value. will, for which TRADESMAN June 4, 1930 The Measure of a h 16 CONVENIENT OFFICES The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home”’ Bank I> Odice up- on a time, you went to your banker for accommodation ... now you go to him for service. And the whole evolution of banking, as con- ceived by the Old Kent, lies in that difference. Do you know just how far the Old Kent goes to serve you? If you don’t, why not find out? An investiga- tion might prove lastingly profitable! OLD KENT BANK 3-6 14 OFFICES CAPITAL AND SURPLUS $4,000,000.00 June 4, 1930 Up to recent years only a small amount of the common was outstand- ing in the hands of the public, but after the five-for-one split-up last Au- gust the stock has become more wide- ly distributed. At that time J. P. Morgan & Co. purchased 150,000 shares at $66.66 a share and obtained an option on 100,- 000 shares at $80 a share to February 12, 1930. Under this arrangement 10,000 shares were purchased, and the privilege of taking the additional 90,- 000 shares at the same price was ex- tended to August 2. Dividends are being paid at the rate of $2 a share, equivalent to $10 a share on the old stock, which had been re- ceiving $8 annually before the split-up. The company has shown a steady in- crease in gross sales and net profits for several years. The volume reach- ed $193,297,000 last year, while net profit amounted to $19,149,000, or $2.97 a share, compared with sales of $172,- 425,000 and profits of $15,579,000, or $2.41 a share, in 1928. ‘Cash, marketable securities and se- cured loans amounted to almost $17,- 000,000 at the end of last June, while inventories were just below $45,000,- 000. Earned surplus amounted to nearly $40,000,000. William Russell White. [Copyrighted, 1930.] —_+++—___ Yields of Stocks Is a Puzzler. No other existing condition so much puzzles the prophets who want to know whether stocks are now a buy perhaps as the prevailing low yields. When seeking signs to tell him when to enter the market the seasoned long- pull investor is impressed by several rules of thumb. Canny operators like to enter the market when stocks lack public appeal so long as the long-term prospects seem favorable. They like to buy when money is cheap. Buy when business has grown stale and when interest rates are down has long been a good rule of procedure for those speculatively minded. But in new situation there is some develop- ment that differs from the old and that raises a doubt. What these shrewd operators miss in the current signals is a high yield on leading stocks. What puzzles them is not the credit position but a general level of stock prices higher than that confronting them on similar previous occasions. Go back in the records to historical precedents and you will find in times like these that stocks were selling to yield more substantially than bonds. Stocks now stand on a dearer level in this regard than bonds. The average yield now on ninety selected stocks is attractive when compared with last September but at 4.07 per cent. it is still less attractive for pure investment purposes than that of 4.54 on bonds. Back of this attitude is the question whether stocks in this country will from now on sell permanently higher than bonds, that is to yield less, or whether the whole level of stocks needs an adjustment. Up to early 1928 stocks sold at levels yielding less than bonds. Then the yield on stocks began to fall. The yield on bonds be- gan to rise. Rising stock prices and every MICHIGAN falling bond prices created a disparity. The disparity widened up to early autumn. It was eliminated for a brief hour at the time of the break but it It suggests a grow- ing willingness on the part of our in- vestors to pay more dearly than before for American equity issues. Paul Willard Garrett. [Copyrighted, 1930.] ——_~+++____ A Business Man’s Philosophy. The least expensive selling is that which follows the line of least resist- ance. has been restored. Possibly more magazines are sold in the Grand Central Terminal in New York City than anywhere else in this country. A new magazine offered for sale at this place will have scores of competitors, yet this is just the place to offer it for sale. Of course, the suggestion that we should avoid the path of least resist- ance has some merit, but too often the suggestion is thoughtlessly made. The best people to sell anything to are people who are already using some- thing similar, not people who never heard of the product. The first thing a seller must do is to find the path of ledst resistance, and having found it, stick to it. The great- est sales director I ever knew com- pelled his salesmen to use a standard demonstration. He didn’t encourage them to wander over the fields of theory and psychology. He made them follow the path or get off his pay roll. William Feather. ——__+~+-___ Dollar Sales Emphasized. Lower unit transactions in retail turnover at this time as compared with a year ago has centered a larger de- gree of attention on “dollar day” items. Manufacturers in position to cater to this demand have added volume of business for both immediate and June delivery. Producers not usually in the dollar field, at the in- stance of retailers, have developed specials that are being handled on very close margin. The situation has de- veloped unusually keen competition on the retail end, with the result that some stores have dropped below the dollar level on a variety of items, going as low as 88 cents in some instances. booked an ——_+~--___ Seek Smaller Perfume Units. While the volume of perfumery sales has not declined materially, there has ‘been a noticeable trend toward smaller- size packages, particularly in the more expensive perfumes. Orders coming through for the Fall holiday season in- dicate confidence that that period will show sales as good if not better than last year. Gardenia and jasmine are prominent in orders for current deliy- ery. In face powders, there is a not- able trend toward the dark shades on the tan order, with little call for white or natural. In lipsticks, the trend is toward brilliant hues. Rouge sales have fallen off somewhat. ——_$_~++>___ Not the Righ Kind. A grocer had a clerk who was al- ways objecting to doing certain things —saying he wasn’t paid to do that. He was so fussy about what he did that the grocer grew fussy about paying him and now he is looking for a job. TRADESMAN 13 L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 TAKE CARE! Care for your family and your property. They're what you care most about, aren't they? ... You're here to look out for them now, of course. But you will want to arrange for some one to look out for them later on, and in a measure take your place. This is only common prudence. nr # We are taking care of the property and families of many men who have named us as executor and trustee under their wills. . . . Why not let us do it for you? We have the knowl- edge, the experience and the organization. BANKERS TRUST COMPANY OF MUSKEGON ? GRAND RAPIDS NATIONAL BANK is Established 1860—Iincorporated 1865 — GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank Nine Community Branches 14 MICHIGAN TRADESMAN June 4, 1930 THE SAVINGS DOLLAR. Keeping Pace With the Competition From Other Sources.* There is an old saying that “com- petition is the life of trade.’ It might be observed with equal truth that “competition often is the death of trade, “especially when we deal with the shrewd competition of the twenti- eth century. But the competition of trade and in- dustry is scarcely any keener or more productive of sleepless nights for those in positions of responsibility than the competition which goes on unceasingly for the savings dollar. Shakespeare once said: “Uneasy lies the head that wears a crown.” If he had known anything about the recent trials and trbiulations of a savings manager, I am sure he would have been glad to express the same sentiment about him as he did about royalty. Troops in any front-line trench were never subjected to a more eomplete barrage and shelling than the average citizen undergoes to-day in trying to retain some portion of his pay check or pay envelope for the days which are ahead. Often, due to high-powered salesmanship, his money is already spent pefore he gets his hands on it and he enjoys only for a few fleeting moments the thrill of listening to the crinkling noise of the paper bills be- fore they are passed over to meet the next installment payments due. The paramount question before the Nation to-day is not one of religion or politics, but, “how much is the down pay- ment?” If automobiles could run as fast as the installments come due, our courts would be more jammed than they are now with speeding cases. Some wag remarked to me just the other day that it is the mink in the closet, these days which brings the wolf to the door. In spite of all the criticism which has been hurled at installment selling and buying, we must admit it has filled a definite need and has been instru- mental in furthering American pros- perity. It-is the degree with which it is practiced that has been most ob- jectionable. It seems to me that as long as the individual uses the de- ferred payment in the acquisition of things which actually give permanent increase to his wealth and which may not be classed outright as luxuries, he is on the safe side. The purchase of a home, for example, on the install- ment plan is a commendable under- taking, providing the buyer keeps within the price warranted by his in- come. To go far beyond one’s means in such a case would be placing the purchase in the luxury classification. An acknowledgement of the eco- nomic value of installment buying. however, does not help the savings manager to obtain his share of the worker’s dollar, unless it be to place him in a position to understand the problems he faces. When one calmly surveys the field, he is inclined to wonder whether individuals have not already reached the point where they have overpurchased. The temptation ~*Paper read at the Midwest Regional Savings Conference by H. H. Reinhard, Vice - President Mercantile - Commerce Bank and Trust Company of St. Louis. to buy has been offered in such a subtle manner and in such a multitude of ways, purchasing has been made so easy on the basis of a dollar down and a dollar a week or no down payment at all that it is no wonder many peo- ple have found themselves in posses- sion of goods they really could not afford and do not need. It takes so little actual money to turn a transac- tion these days that a purchaser who offers to pay all cash is almost a curiosity. Extended purchasing on the install- ment plan is but one of three economic periods since the war which are worth noting in our discussion to-day. First, the period in which merchants overbought commodities and found themseives overstocked with goods for which there was no ready demand. Next, overproduction, in which fac- tories proceeded without taking into consideration in a scientific way the question of supply and demand; and now, the period of what I choose to call overpurchasing by the consumer. In every situation which arises, business sooner or later finds a way out. Overbuying by the merchant and overproduction by the manufacturer have been solved, as we know, through the hand-to-mouth buying system. Manufacturers produce generally to fill orders and therefore to meet a known demand, while the retailer or- ders only a small stock at a time, de- pending upon re-orders, promptly filled, to meet any extraordinary or growing demand. Perhaps the prob- lem of overselling the consumer will be solved in the near future, since a reaction against high-powered sales- manship already is manifest among many substantial corporations. The matter of overdoing things has been one of the frailties of every civ- ilization and every age. No better il- lustration of this point could be had than in the stock market collapse last Fall. There is no question but that stock buying was overdone. As Eddie Cantor puts it, a lot of people were “not in the market, they were under it.’ And as a consequence of the money which was invested in this mania to get rich quickly without work and overpurchasing generally, the savings of the American Nation for the fiscal year ending last June showed a decline of $195,000,000. In view of the fact that we gained $2,300,000,000 in 1928, the loss of $195,000,000 is not so great; it is the fact that we lost at all which hurts, for 1929 was the first year in twenty that we have failed to register a consistent gain. Judging from the way activity has quieted down in new stock issues and in purchase of old stock, it would seem the public has learned a lesson. But suppose it has; is that any assur- ance that it will turn heavily to sav- ings? We cannot afford to be idle while we wait to see what happens. For there are other things to claim the attention of savers. For instance, the bond market is looking up and may be expected to claim a great share of the funds which otherwise might have gone into stocks and savings. Janu- ary of this year saw new bond issues totaling $500,000,000, as against $2,- 000,000 in stock issues. In the same month last year only $178,000,000 in bonds were offered the public, as compared with $282,000,000 in stocks. In order to arrive at some idea as to how stock speculation had affected the savings at “Mercantile-Commerce,” I recently compiled groups of figures and made a detailed study of the situa- tion. It was revealed that withdrawals were only 2 per cent. heavier in 1929 than in 1928 and that, therefore, it was the lack of deposits which ac- (Continued on page 30) ou * AMERICAN NATIONAL ° BANK ° 4% interest paid. Capital and Surplus $750,000.00. Member of the Federal Reserve System. Character Loans made by our Indus- trial Dept. Gen. John H Schouten, Pres. Ned B. Alsover, Vice Pres. and Cashier Fred H. Travis, Asst. Cashier ‘ —— — Fenton N Davis & Boyle Lwestment Bankers v Detroit Grand Rapids Chicago “I do not remember that in my whole life I ever wilfully misrepresented anything to anybody at any time. I have tried to do good in this world, not harm. I have helped men and have attempted in my humble way to be of some service to my country.” —J. Pierpont Morgan That also typifies this banking house. e POTATO CHIPS Wholesome, delicious, convenient. STA-CRISP POTATO CHIPS Grand Rapids Potato Chip Co. 912 Division Ave., South °, NOW AND THE FUTURE The man or the woman who looks ahead to the time when he or she can retire from active business life plans now for that future. By laying aside a portion of your income during the pro- ductive years financial independ- ence becomes a reality in a sur- prisingly short time. Our ser- vices are at your disposal in se- lecting securities best suited to your particular needs. A Capacity To Serve That Wins Everlasting Confidence ETTER, URTIS& ETTER Investment Bankers and Brokers — PHONE 4774 — Grand Rapids Muskegon qa GUARANTEED 5%4% and 6% Ma- Rate turity $15,000 American Home Security Co. -. 6% 1943 Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $35,000 Central Secur- ities Company... 6% 1940 Guaranteed by United States Fidelity & Guaranty Co. $ 5,000 Federal Home Mortgage Co... 542% 1938 Guaranteed by National Surety Company $11,000 Union Mortgage Company ------ 6% 1932 Guaranteed by Southern Surety Company $25,000 INinois Standard Mortgage Corpo- ration (20 6% Serial Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $10,000 National Union Mortgage Company 6% 1946 Guaranteed by National Surety Company The Industrial Company Associated with Union Bank of Michigan Grand Rapids, Michi Resources over $5,600,000. June 4, 1930 MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE How To Handle Fires in Stores. Assuming the usual small store with an apartment above, the method of op- eration depends largely upon the loca- tion and extent of the fire. If the building is heavily charged with heat and smoke, no time should be lost forcing entrance. It is presumed that men are sent to the apartment to as- sure the safety of the occupants and to ventilate. Breaking the glass panel in the entrance door under those con- ditions is advisable. Attempting to force heavy entrance doors by other means usually results in broken door frames and fittings with the glass panels cracked or broken in the final analysis. An effort must then be made to lo- cate the fire. In the event that the heat and smoke make that impossible, further ventilation must be made. The transom over the door can be lowered or broken and men sent to the rear to break a window or force a door. Should the fire have originated in the basement and extended so as to make it impossible to advance a line down the stairway, immediate steps must be taken to ventilate the basement. Base- ment windows, coal hole covers and deadlights are common means of base- ment ventilation. Sufficient first floor ventilation must also be made to per- mit men to stay on the floor and to prevent communications through ver- tical openings and concealed spaces. If it is necessary to break plate glass windows it may be possible to remove the contents of the show window be- fore that work is done. Show window partitions should, in that case, be re- moved or opened to permit unobstruct- ed ventilation. A hole should be made directly over the fire and a distributing nozzle or a basement pipe inserted. Efforts should be continually made to advance a line down the stairway, deadlights, win- dows or other entrances and, as soon as that procedure is possible the base- ment pipe or distributing nozzle should be shut down and the company or companies advanced upon the fire. ‘Careful use of water on the first floor is essential to prevent unnecessary loss to the contents. Officers must determine the floor lead, type of floor construction and in- tensity of the fire, in order to guard their men against the collapse of the first floor. Broken deadlights and holes cut in the floor should be ob- structed to prevent men from walking into them. Frequently broken gas lines in base- ments burn fiercely after most of the fire has been extinguished and officers should be careful not to extinguish the flame with the streams until ready to shut off the meters or plug the open- ings. Escaping gas is considerably more dangerous in such places than a free burning flame. Basement drainage should be given attention, as the water may extend into adjoining buildings and damage base- ment stocks. Placing a siphon in the basement, using a pumper direct or breaking soil pipes are common meth- ods of procedure. When overhauling, care should be used to prevent additional damage and all possible assistance should be given the owner to prevent additional loss by rain, snow or extremely cold weather. One of the points frequently over- Icoked is a careful investigation of the fire to determine the cause and to ob- tain such other information as may be required for a complete and_ in- telligent report to the State Fire Mar- shal or other co-operating departments and agencies. Information gathered at the time of a fire is always of vital importance should the fire prove to be of incen- diary origin. In any event, a city or town with authentic fire records is in a position to direct its fire prevention activities in the proper channels with a high degree of efficiency. The small town chief must realize his responsibilities and be constantly on the alert for the ever present enemy, who will eventually steal upon his forces, when he least expects. He must be prepared to defeat that enemy with the superior forces of foresight and strategem. —_—_+++___ Late Business Information. Cuban raw sugar at one and three- eighths cents per pound made a new low record for all time last week in the New York primary market. Chevrolet ran off its seven millionth car on May 28. The company took twelve years to reach its first million. Little more than seven years were all it needed for the next half dozen mil- lion—a fair measure of the rate of de- velopment of low-priced cars. The radio- audience of the country was estimated by the Radio Commis- sion this week at practically half the population. This estimate is based on the survey made for the National Broadcasting Company showing po- tential listeners numbering in excess of 52,000,000 and 42,000,000 radio sets now in the hands of the some public. Publication of paid testimonials in advertising has been condemned by the Federal Trade Commission except where it is plainly shown that a price has been paid for the evidence, accord- ing to a statement made on January 22 by Commissioner Humphrey. He. thinks this decision will have a far- reaching effect on advertising along many lines. Published estimates of Hershey ‘Chocolate earnings in the June quar- ter point to a substantially larger amount than the $1,960,000 earned in that period last year. The most in- teresting thing about this, perhaps, is that lower cost of raw material is the chief factor entering into these calcu- lations, a side of the commodity price decline which is not usually dwelt on. A first foretaste of the 1930 census count of the unemployed as of April 1 comes from the District of Columbia, the preliminary figure being 8,870, the number of persons who at that time could not find any work. This is 1.8 per cent. of the corresponding census of population of the district, 485,716. The census bureau has arranged for quick releases of its findings by cities on this important subject. Private Brands Worry Food Men. The growing custom of featuring private brands over Nationally adver- tised brands in chain grocery store concern to advertised Surveys conducted interested have recently causing manufacturers of grocery products. advertising is widely by those shown that both regular and volun- tary chains have slighted the Nation- ally advertised products. The situa- tion is especially noticeable in pack- aged coffee. Although no producers 2, % Insurance at COST. Telephone 358 WHOEVER OWNS PROPERTY KEPT CLEAN AND IN GOOD REPAIR Can Become a Member of THE FINNISH MUTUAL FIRE INSURANCE COMPANY, Calumet, Michigan, and Get Fire Paid 40 to 68% Dividends For 40 Years THE FINNISH MUTUAL FIRE INSURANCE COMPANY CALUMET, MICHIGAN were willing to comment on the mat- ter last week, it was reported that an intensive campaign of advertising may be undertaken in the near future to counteract the trend of the chain stores to push their own inferior brands in- stead of brands of standard value. —_+~++___ J. M. Chapman, of the White Lake Market Association at Montague, re- news his subscription to the Trades- man and says: “We sure do enjoy the Michigan Tradesman very much.” 444 Pine Street Affiliated with 320 Houseman Bldg. The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Ne Cons 3 O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer opening to right men. A Few Salesmen Wanted Western and Northern Michigan By complete line life, health and accident insurance company. Good C. T. ALLEN, General Agent of Pacific Mutual Insurance Co. Founded in 1868 1029-30 Grand Rapids National Bank Building, Grand Rapids, Michigan See ene aaa eee June 4, 1930 16 MICHIGAN TRADESMAN INDIVIDUALITY. feature which gives character to their THE NEW PACKAGE lives of service. It Gives Character To Lives of Among the great women of the Service. In Spring Grove cemetery at Cin- cinnati there stands a magnificent Red Oak tree to mark the grave of a dis- tinguished horticulturist, Hon. John A. Warder. The tree itself has marked individuality in its beauty, symmetry, balance and suggestion of strength and nobility. These attributes represent the character and service of the man whose life is thus commemorated. The individuality of the memorial suggests the individuality of the man and its ap- propriateness is suggestive. Over in India is a wonderful archi- tectural memorial, the Taj Mahal; in the city of Washington is one of the great memorials of the world in a building erected in memory of Abra- ham Lincoln; in Florida on the high- est eminence of land in the state was erected what is known as “Bok’s Sing- ing Tower” in connection with a reser- vation of forest land as a sanctuary for feathered life. All of these memorials are distinctive pieces of architecture having a marked individuality and ap- In Min- erected a propriateness as memorials. neapolis there has been memorial to those who gave their lives in behalf of the great principles in- volved in our last great war. It is the most unique memorial of its kind in America and its individuality is the key to the character of the memorial. In the record of journalism in our country I recall three great men— Greeley, Dana and Bennett—each one having strong individuality and active in a purposeful service. My brother-in-law picked up an oil painting which was found in a junk shop. It struck him at once as having the suggestion of greatness in its de- lineations. He had it cleaned up and properly framed and as he studied it, there grew upon him the impression that it was a Gainsborough. Not sat- isfied with his own judgment, based upon a study of what was called a “Missing Gainsborough,” he presented it to the most expert artists and con- noisseurs, who confirmed his judgment and based their decision upon certain earmarks of individuality which were common in all of the productions of Gainsborough. It was the individual- ity which he expressed in his art which confirmed the judgment. As I recall the experiences of listen- ing in my boyhood to John B. Gough, Wendell Phillips and other master orators, I know that the deep impres- sion made upon me was because of the individuality of these men expressed in their pronouncements and_ their methods. In landscaping, one who is accustomed to pass judgment in mat- ters connected with this art, can al- ways recognize a production of Olm- stead and Simonds through the indi- viduality expressed in their art. In the ministry we find strong individuality in the lives of Phillips Brooks, Henry Ward Beecher, and the great Spurgeon, and while the results of their min- istries are largely because of the value of their pronouncements, the person- ality really in each case is the strong world we think of personalities like Florence Nightingale, Jane Addams and Frances Willard; and in each case, as with hundreds of others, the indi- viduality stands out as the great and important feature which carries their memories down the corridor of time. In the realm of great business a boy who was dull in many things but had marked individuality in one particular direction came to occupy a great place in the transportation world, overcom- ing many handicaps through the ex- pression of his strong individuality. As we think of business men who have been successful we cannot help but recognize that their success, their in- fluence and the impress they have made is largely attached to individuality. It is individuality which marks the value ot a home and the expression of de- lightful personalities found in home association. Here is where personality accomplishes its most valuable pur- poses. Personality and individuality find their ultimate in character and my closing word finds expression through the pronouncement of one of my most delightful correspondents in the follow- ing excerpt: The end of God’s work in man is char- acter. The end of life’s experience and duties is character. The end and object of trouble, care and sorrow is character. There ‘s no one thing worth living for or aiming after but character. The only one thing a man can carry through death is character. If a man fail of making a character out of his day’s doings, he fails utterly. Civilization is the accumulation of char- acter. If I were to express my most earn- est desire with regard to each one of you, it is that you shall put into your home life, your neighborhood connec- tions, your business career, an indi- viduality which shall be distinctive, so that your work and your influence shall be a part of yourself which is dif- ferent from any other self. It is through this expression of individual- ity that you can put a mark upon your career and feel that its value lies in your loyalty to the best that has been implanted in you. And I know that if this ideal is constantly kept before each one of us, we will not have lived our lives in vain. Charles W. Garfield. ——_++-—__—_ Summer Toy Week Space Taken. All of the space on the fourth floor of the Hotel McAlpin, New York, which will house the exhibits of over seventy toy manufacturers during Summer toy week, June 9 to 14, has now been taken. Advices have been received that many toy buyers will be in the market during the period. Re- cent business in the trade has been on specialties for selling on Children’s Day. The campaign to feature this event which occurs on June 21, has re- sulted in official recognition of its ob- servance in more than 200 cities, it was stated. —_~+~--___ Experience is the name that most men give their mistakes. That is why men who early learn to make few mis- takes succeed without an abundance of experience. Constantly, month after month, millions of people will be asked to buy MUELLER’S MACARONI PRODUCTS What we tell them in our extensive advertising will influence many to come to you for these goods. Have one of the counter displays of the new package. MUELLER’S EGG A. B. C’s for soups, where it will be seen and almost all of your customers will buy, because they are so good for children and so economical. C. F. MUELLER CO. JERSEY CITY NEW JERSEY Looking Ahead - - One of the most heroic deeds in the history of American Railroading was performed some years ago by a locomotive engineer who took his train through a forest fire, thereby saving the lives of several hundred men, women and children. His only comment on the matter was: “It's easy enough if you look ahead.”’ This thought should be impressed upon every man who has his family’s interest at heart. It is easy enough to protect your family if you look ahead; if you choose a good insurance company and if you buy the right kind of insurance. Let us help you LOOK AHEAD. NEW ERA LIFE ASSOCIATION (Legal Reserve Organization) Second Floor Grand Rapids Savings Bldg. Grand Rapids, Michigan Telephones, 9-3189; Evenings, 8-7797. a 2 June 4, 1930 MICHIGAN TRADESMAN See eect ioe inmaaan rae 17 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. A corporation manufacturing knives and razors signed a stipulation with the Federal Trade Commission agree- ing to discontinue use in its trade name of certain words implying that its articles are made at a certain place in ‘Germany, when such is not the fact. A cotton thread manufacturing com- pany signed a stipulation with the Fed- eral Trade Commission agreeing to cease and desist from use in advertise- ments or as a brand on spools, of the words “Silk” and “Linen” either inde- pendently or in connection with other words so as to imply that such prod- ucts are made of silk or linen. The company agreed not to use the words “Silk” or “Linen” in any other way which may have the capacity to de- ceive the public into believing the goods are made of silk, the product of the cocoon of the silk worm, or of linen, the product of flax or of hemp. A person engaged in selling and distributing coupons for use, by re- tailers in the sale of their goods and in the redemption of such coupons by exchanging therefor various articles of silver-plated ware, signed a stipulation with the Federal Trade Commission agreeing to discontinue use of a word suggesting a well-known make of sil- verware as part of his trade name or in advertising. He agreed to stop using this word in any way which would have a tendency to mislead the public into believing that the silverware used by the respondent to redeem his coupons is the silverware manufactured by this wel-known firm. J. A. Powell of Chicago, trading as J. A. Powell Company, is ordered by the Federal Trade Commission to dis- that synthetic stones or other jewelry not shipped to him from a point outside the United States are imported or that, in connec- tion with the sale of such stones, he is an importer. The order also directs Powell not to use the word “diamonds” and the words “will stand a diamond test of beauty, fire and acid,” or the words “they cannot be told from the genuine diamond” in advertising stones which are not carbons in their crystalline state and which cannot be truthfully described as diamonds. Likewise he is ordered to stop mis- representing as ‘jade,’ “topaz,” “amethyst,” “s “ruby, and continue representing sapphire,” “emerald,” stones not commonly recog- nized by the public or the trade as genuine articles of those names. Use of the word “leather” in brand- ing ring cases or other commodities not made of the hides of an animal is also prohibited as is use of the ex- pressions “platinum finish,’ “gold finish” and “engraved” to designate and advertise jewelry and other ware con- taining neither platinum nor gold and which has not been subjected to the process recognized as engraving. Powell is also ordered to cease and desist from selling or distributing in connection with such jewelry coupons containing statements to the effect that for a limited time only an Egyptian diamond ring’ at a value of $5 will be sold for $1 with a limit of two rings to a customer and that such coupon is worth $4. He is also directed to stop advertis- ing that the coupon represents savings effected by not spending “fabulous sums in National publications” or words of like effect in connection with the sale of rings. It was found that the sale of the rings was not limited, that there were no diamonds in them, that the coupons had no value, and that no savings in advertising costs were passed on to the ultimate pur- chaser. —_~+ +--+ —____ Adopt Practical Weighting Test. The factor of tensile strength was adopted last week as the “best prac- tical test” of the serviceable value in consumer wear of weighted silks by the joint committee on weighting, which met in the offices of the Silk Association. A resolution to this ef- fect was passed following the recom- mendation by the technical subcom- mittee of tensile strength “as a spe- cific point of technical information in the classification of textile fabrics as to consumer wearability value.’ Re- ports on studies of the technical com- mittee were made by Dr. W. D. Appel of the United States Bureau of Stand- ards. Edward L. Greene of the Na- tional Better Business Bureau presided. a Shoe Trade Operating Cautiously. Aside from a few individual large purchases of leathers for women’s shoes for Fall, the rank and file of shoe manufacturers are cautiously making commitments for the new sea- son. Kid, calf and the reptile grains are outstanding, and prices are being fairly well maintained, although con- siderable shopping around is being done for price lots. Expanded use of reptile leathers for trimming purposes is indicated for Fall. Attention prom- ises to center largely on lizard. The market is fairly strong, one factor be- ing the Indian embargo on reptiles, which continues until Aug. 15. a Stationery Trade “Spotty.” Conditions in the stationery trade are described as “spotty.” While some manufacturers report better advance orders at this time than were on their ‘books last year, others complain such sales are lagging. Utility boxes still predominate in the holiday demands of stores dealing in popular-priced writing paper. Boxes which can be converted into tie, glove or handker- chief holders are wanted to retail around $1. The demand for specials which can be offered in Summer sales is still brisk. ——_»~++___ Miss M. Fay, dealer in groceries, candies, etc., at 932 Maffet street, Muskegon Heights, renews her sub- scription to the Tradesman and writes: “The startling truths you dare tell, are I am sure much appreciated by your many readers. I sincerely hope your good work continues for many years to come.” Always Sell LILY WHITE FLOUR “‘The Flour the best cooks use.’” Also our high quality specialties Rowena Yes Ma'am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. MICHIGAN BELL TELEPHONE CO. Ne. SPEND YOUR VACATION IN MICHIGAN Telephone Back Home! Do you worry about those at home, or affairs at the office, when you go away on a vacation? You can relieve your anxiety by telephoning back home each day or two while on your trip. @You also can telephone ahead and reserve rooms for the night. G@ Wherever you go, you will find a telephone. Watch for the Blue Bell signs along the way. Long Distance Rates Are Surprisingly Low We are now making reservations for April eggs for Come in and see us for rates. a ABE SCHEFMAN & CO. COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS storage. 18 DRY GOODS Michigan Retail Dry Goods Association. President—J. B. Mills, Detroit. First Vice-President—Geo. E. Martin, Benton Harbor. Second Vice-President—J. T. Milliken, Traverse City. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. New Coiffures Preserve Natural Con- tour of the Head. The question of long hair versus bob—a hotly argued point these many months—seems no nearer a solution than ever. One young thing vows no hairdresser shall ever be allowed to clip off her locks; another eternal loyalty to her bob. swears Yet with all this uncertainty in the minds of amateurs, the professionals —the dictators of fashion in clothes, the famous and the hair- dressers —have all gradually working out a compromise betwéen the long and the short “hair-do” and there is no uncertainty in their minds as to its feasibility or its chic. Ask anyone just back from Paris what the famous “best dressed” are doing to their hair, or ask any of the lead- ing New York hairdressers. They have made up their minds, and they will tell you, too, that those few wo- men who are first in everything fash- ionable and who set the pace for all the rest have made up their minds and are acting accordingly. They will tell you, first of all, that the modern coiffure is just as much a question of individuality as are clothes. There is no one way of dressing the hair that can be made uniform for every woman; for the hair, more than any other one thing, can be arranged to emphasize good features or to dis- guise less pleasing countenances. Re- gardless of what nature may have en- dowed one with in straight or curling tresses, there is assurance that science, artistry, permanent waves or scissors can do something to give a coiffure some touch that makes it lovelier and that makes it more becoming. The second thing these authorities say is that the compromise between long and bobbed hair is the short-long the long-short bob. In other words, long hair as we are ac- customed to think of it, is a thing of the past. Knots, coiled ends, and all their kin have gone the way of bustles and hoop skirts, and in their place we have the short-long hair that has been thinned out when necessary, is of about shoulder length and arranged low on the neck in flat, turned-back or tucked- under treatments. In a word, the aim of the long coiffure is always to pre- serve the natural contour of the head. Just as really long hair is a thing of the past, so the closely cut, “boy- ish” type of bob, shingled up the back to reveal the hair line, is definitely out. The hair is longer, both in front and back, so that it is brought back from the face in long, loosely waved effects that look almost the same in front as a long hair coiffure. In back, all sorts of new and inter- esting treatments are possible for bob- bed heads. The hair may be cut to just cover the natural hair line at the neck and may be waved to give a long tap- ering line to the back of the head or modistes been coiffure or MICHIGAN to swirl across the back from the long side to the parted side, thus adding breadth to the head. Such treatments as these are eminently suited to the older woman who chooses bobbed hair. ‘More youthful, and less exacting is the short-hair coiffure in which the hair reaches about half way to the shoulders and then is waved to roll in soft curls or a continuous roll at the base of the neck. This does not mean the exaggerated Greta Garbo effect, but a trimmer and smaller coiffure. In other arrangements, the curls may be massed further up in the back of the head, and a recent tip from Paris speaks of curls massed just back of the ears, with the hair waved flatly in front. For those who wish the delights of short hair during the behatted hours, but prefer the more elegant effect of a long coiffure for evening, there is the chignon, which may be attached, and quite safely with the new clips, to the now lengthened bob. This, as a mat- ter of fact, is what all ultra-fashion- ables recommend, realizing that the difference in our daytime and evening costumes require an accompanying change in the degree of formality with which the hair is dressed. ———+ +--+ Price Cutting Hurts a National Brand The protection of a Nationally known brand has resulted in another interesting merchandising problem in this city’s retaildom. One store has been reported doing almost $100,000 worth of business a year on a blanket line sold under a well known ticket. A competitor is said to have bought slightly over $100,000 worth of blan- kets from the same manufacturer, most of which were retailed under a private ticket. On occasion, the lat- ter store used those blankets with the manufacturer’s label as a competitive price feature. With this situation working a hard- ship on the one store, the affected re- tailer decided to eliminate the branded line from his stock, it is said. So far this season, he has bought none of the blankets and has substituted others for some important promotions. While the desirability of the line is admitted, this is believed no justification for bearing the added price pressure which its indiscriminate selling incurs. The latest developments in this situ- ation tell of efforts to correct it, through confining the use of the na- tional label to the store least given to price cutting. —_>+> Doing Good Business on Stainless Cloths. Stainless table cloths and runners have been selling actively in almost all the stores during the past month, the linen departments report. These various cloths, which are plain fabrics with patterns stamped into a water- proof coating, pyroxylin printed sur- faces, or woven damask materials which have been otherwise processed, are selling in a bigger way than in previous years due to marked improve- ment in qualities, patterns and particu- larly to the adoption of more desir- able sizes. Manufacturers’ demonstra- tions in a number of linen departments TRADESMAN have also served to stimulate the de- mand. . While the sales at one demonstra- tion have proved satisfactory to the department, the manufacturer’s repre- sentative reports that business recent- ly has not been up to usual for such promotions. Such events ordinarily bring in $75 to $150 worth of sales per day, whereas of late $50 a day has been an average, it was said. $+»... Lamp and Shade “Specials” Active. With a limited number of buyers in the Eastern market, sales of lamps and lampshades are at a low point in most quarters. Some exceptions are noted in the popular-price field, where manu- facturers offering “specials” are ‘book- ing good orders for immediate deliv- ery. Parchment shades with pasted designs are wanted. Retail sales of lampshades, according to buyers, have been confined largely to those in bright colors. Orange, green and_ yellow shades, they say, have been popular. Candelabra lamps with two and three lights continue in demand with con- sumers. ——_>+ Beige Browns Lead Knitwear Hues. Selection of forty colors for Fall and Winter promotion was announced last week by the National Knitted Outer- wear Association in co-operation with June 4, 1930 the Textile Color Card Association. The beige brown tones are outstanding, numbering eleven of the total. Prom- inent are Acajou and Salvador browns, bisque beige and bison browns. Blues, led by drapeau blue, follow with a total of ten hues. In their order of im- portance the other groups comprise greens with six tones, reds -with four and rusts with the same number. The remaining colors coniprise two purples, a rose, an orange and a pigeon shade. ——»>+>____ Cotton Blouse Has Been Pcpular. The cotton blouse is described as “riding on the crest of popularity” and continues to be much exploited by gar- ment wholesalers and retailers. Print- ed and plain cottons are strongly fea- tured by one cutter. Among the fea- tured fabrics are broadcloth, voile, dimity, organdie and batiste. Interest is divided between stripes and dots. Among the plains, pastel shades are most wanted. The higher grade shops are reported to be demanding an in- creased quantity of white blousettes in such fabrics as eyelet embroidered batiste. —_+++___ Good things don’t last long—that is why it’s wise to take a generous help- ing of fresh green peas the first time they’re passed. methods. Collecting Money By Mail Is Easy How many persons owe you money? How much of what they owe you will you be able to collect in the next thirty days? Make no apology for asking payment of an over-due account. A debtor has no reason to be offended when asked to pay that which he justly owes. A past-due account loses value as a tangible asset the older it gets, and it is decidedly unwise to become careless about collections. Let us send you for THIRTY DAYS’ FREE TRIAL a copy of the Creditors’ National Collection System—a ready prepared, no trou- ble to use, series of forceful notices and collection letters written by collection experts familiar with every trick of the debt dodger. This simplified collection System is easy to understand and simple to use; COLLECTS MONEY WHEN ALL OTHER METHODS FAIL. The Creditors’ National System saves you time and money by en- abling you to mail a complete ready-to-use follow-up series of collec- tion letters to every delinquent. You don’t have to write a single letter yourself. Just tear the notices out of the System and mail them. NOW ONLY $5.00 FOR THE COMPLETE SYSTEM Surely $5.00 is an insignificant sum to pay for help such as the Creditors’ National Collection System can bring to you. But those past-due accounts on your books represent no paltry sum. No doubt in the aggregate they come to quite a substantial amount—too great an amount for you to risk losing through neglect or inefficient collection C. J. Farley & Co. Grand Rapids, Mich. Gentlemen: Name Cor. Commerce & Watson Sts., S.W. You may send for 30 days’ trial a copy of The Creditors’ National Collection System. If satisfactory will remit $5.00 in payment, plus the few cents postage, otherwise will return unused portion and charge is to be cancelled in full. Address Eee eS 28 Ionia Ave., S. W. Wholesalers of Women’s Headwear We specialize on an $18.00 line for popular priced trade. Let us Parcel Post a small assortment. J. A. SCOTT & CO. Grand Rapids, Mich. June 4, 1930 SHOE MARKET Michigan Reta.! Shoe Dealers Association. President—lKlwyn Pond, Flint. Vice-Presilent—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. Do You “Fill In” Your Form Letters. Do you fill in the names and ad- dresses when you send out form letters to your list? Many concerns do, and it has been quite generally considered that having the name filled in gave the letter a personal touch and made it more appealing to the recipient. It is very difficult to type in a name and address on a form letter so that it matches the body of the letter. Usu- ally it is apparent at a glance that the letter is a “form” letter and not an in- dividually written one. Often the job of filling in is so poorly done and so illy matches the rest of the letter that it makes it look cheap and botchy. Advertising experts now advise that this attempt to personalize form letters is not worth the time and expense. They argue that since so few people are deceived by the “fill-in,” it is a waste of money, and when the job is poorly done it kills any chance the let- ter might have had of making a good impression. Perhaps you are spending money in this way needlessly. If you want to make a check for your own satisfac- tion, try sending out 50 letters with the names filled in, and then send 50 of the same letters without any fill-in to any equally good list. Offer a good value —something worth coming after—and stipulate that the letter must be brought to the store in order to get the “special.”” Keep a careful record of the returns of this little test cam- paign and you can soon tell whether your list of customers respond better to filled-in letters or to ordinary form letters. | —_~2+~+.___ A Vacation Window For June. In June, when most people are think- ing about their coming vacations, a vacation window will attract a lot of attention and help sales, particularly if it has some unusual features. One very attractive window in an Eastern store last summer had for its background a large map of the Eastern resort region, drawn somewhat in the style of the maps of ancient times. From each well-known resort shown or the map a narrow ribbon led to a pair of shoes in the foreground of the window. By each pair of shoes was a little card with some pert saying re- ferring to the resort indicated by the ribbon, such as, “They'll Wear These on the Boardwalk at Broad Beach,” etc. If you know someone with enough artistic ability to rough up such a map for you, you can build a most effective window display with little work, and youll find it stops every passerby. ~ Another very effective window of but one which required more work to construct, showed a beach scene. Along the background was a boardwalk which was elevated ahout two and one-half feet above the last season, sand covered floor. Shoes on leg forms were arranged along the walk to give the effect of promenaders, and a railing about a MICHIGAN TRADESMAN foot above the walk hid the fact that the forms were mere leg forms.—Boot and Shoe Recorder. oe eg ee A “Stunt” That Gets the Boys. An Ohio store that makes a play for children’s business puts on an annual “Baseball Throw” for boys that is a great publicity stunt. The “baseball throw’ is held on Saturday morning in a side street ad- joining the store. It is extensively advertised in advance, and the boys themselves do their share in spreading the news. There are numerous prizes, because experience has shown that it is better to have a great many boys win less expensive prizes than to have valuable prizes and only hand out two or three of them. Boys who want to compete are re- quired to come to the store and regis- ter their names and addresses, thus providing the store with an excellent and up-to-date mailing list. ++. This Will Interest All the Golfers. Do you sell sports footwear? And is yours a “golf” town? Then here’s a little stunt that will get the attention of every golfer, and it won’t cost you much, because few golfers are ever lucky enough to qualify. Offer a pair of your best shoes— choice of the store—to every golfer who makes a “hole in one” on the local course during the season. You won’t give away many shoes— perhaps not any! But you'll get a lot of attention from golfers just the same and your offer will.be talked of. The local club will be glad to post your offer on its bulletin board, and you can feature it in your windows. —_—_—__2~+.___ Advertising That Makes Friends. A Southern merchant who is always on the alert for business uses a plan that has made many friends for his store. It is so simple that any mer- chant can use it, and it is certain to get results. Whenever a picture or story about some achievement of a local man ap- pears in the newspaper, this merchant clips it and sends it to the man with a brief little note of congratulation on his accomplishment. There is never any mention of busi- ness in these letters, and for this rea- son they ring true and are deeply ap- preciated by those who receive them. —_++>____ On the Way To Walkerville. Walkerville, June 2—If Out Around would like a new route to take in this village—only seventy-two miles from your city—I suggest the following: ~ Out on M 37 to Grant; thence West to Bridgeton; thence North into Fre- mont, continue North out of there across the White Cloud road, into the old Denver settlement, on North through Huber and Voiney to the schoolhouse, thence West into Walker- ville. For return trip, I would suggest you go Northeast across the Pere Marquette river, around Star Lake to Baldwin and then back down M_ 37. You would view beauties of nature all the way and especially enjoy some dirt highways not in or under state or county construction. E. L. Bunting. > ++ Undergarment Sales Gaining. Reports indicate that undergarment departments in many instances have been making a better showing in re- cent months than during the same per- iod a year ago. Part of the gain is attributed to the active consumer de- mand for slips, which have been doing well for a are wanted in both rayon and crepe de chine styles to retail at popular prices. number of weeks. These The new silhouette effects are sought in underwear and nightgowns. Rayon merchandise retains its lead- ership, although gains are reported in volume the call for silk garments of pure dye. a Radium To Aid in Developing Toma- toes. Ames, Iowa, May 30—Experiments at the lowa State College genetics de- partment here aim at the creation of new types of plants by the use of radium. Dr. E. W. Lindstrum, head of the department, has borrowed $8,- 500 worth of radium to make the tests. The radium is embedded in = small needles. He hopes to produce some new per- manent types in tomatoes, which are being studied to discover some of the unknown genetic characters, and to establish new linkage groups among the chromosomes in the cells of the tomato and other plants. Striped Awnings For Beach Wear. Striped awning cottons and striped denims were among the novelty sports cottons shown for beach wear by some of the Fifth avenue Cotton pique sticks as a style note in many of the Other sports cottons mentioned include lus- White for tennis wear was the subject of a win- dow display at Best & Co. Here, Su- danette establishments. smart models. trous finished broadcloths. developed an ensemble for shirt, shorts and matching skirt and shirtwaist frocks. Pique fashioned two other dresses at Best’s, one individual- ized by handkerchief linen insets. —_—_> + <--- More Call For Summer Jewelry. 3usiness in Summer items in nov- elty jewelry is gaining headway, but the sharp spurt expected at about this time has yet to develop. Prvystal neck- laces are believed headed for an even wider degree of popularity with the arrival of continued warm weather. 19 Sports items of wood and rubber have made their appearance in larger va- Necklaces being sought as a complement of the riety. for beach wear are popular pajama ensemble. Fall lines are being prepared for showing by most producers shortly after July 4. a After she’s fifteen, a father is as helpless in handling his daughter as in managing her mother. “MADE IN MICHIGAN” THE TORSON ARCH SHOE is building a repeat business for many merchants. 25,000 Men have adopted this shoe as the permanent answer to their foot problem. A chrome alloy spring steel arch, moulded right and left to the footprint gives proper support at every point. Style 901—Black Kid Oxford. Style 900—Brown Kid Oxford. Style 902—Black Kid Blucher Shoe. Style 903—Brown Kid Blucher Shoe. Widths A to EEE In Stock. Herold Bertsch Shoe Co. Manufacturers of Quality Footwear Since 1892. Grand Rapids, Michigan. L. H. BAKER, Secy-Treas. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY FIRE AND TORNADO INSURANCE ——s mh, $241,320.66 Saved to Policyholders Since Organization ___-_-_-_- 425,396.21 Write to Lansing, Michigan GRAND RAPIDS BULMAN STEEL STORE EQUIPMENT Is not built down to a price but up to the exacting demands of modern merchandising—and years of uninterrupted service. Steel Shelving, Steel Counters and Display Equipment “Over 26 years building steel store equipment” THE E. O. BULMAN MFG. CO., INC. MICHIGAN 20 MICHIGAN TRADESMAN June 4, 1930 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. Pres'dent — Gerritt VanderHooning, Grand Rapids. First Vice-Bresident—William Schultz, Ann Arbor. Second Vice-President—Paul Schmidt, Lansing. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors — Ole Peterson, Muskegon; Frank Marxer, Saginaw; Legh Thomas, Ann Arbor; M. C. Goossen, Lansing; R. J. LaBarge, Pontiac. Merchant Who Owes Altogether Too Much Money. Why do I print this letter verbatim? Because it would be virtually impos- sible to tell the story better; and for that reason it will repay anybody’s tine to read it. “Recently I became a subscriber to the Michigan Tradesman, and after reading of you in the paper I decided 1 had bad habits as regards operating a store inasmuch as I, in ten years of being on my own hook, have never kept a wholesale ledger, never checked my bank pass book. When I say never I confess to New Years resolu- tions which I have kept for a month, and wher I found everything check- ing right with the wholesaler I said what’s the use and quit. I have a number of sets starting out the first of January. Next month I shall have operated this one-man store ten years quite by myself, bringing my lunch with me. I have never taken a_ holiday. Up to last December I totaled $233,- 106.01 in sales—cash received—and I have the appalling sum of $15,000 on the books outstanding. “T have a mortal horror of such an organization as the Credit Men’s As- sociation, terribly afraid of some day finishing up in the poor house on ac- count of a credit business, and yet I can’t say no. Once I communicated with my Merchants Association as to the advisability of calling in the ex- pert who would be in Bigtown, a man from your country who delved into a business and told where the flaws were, and they considered it inadvis- able in the case of a one-man store, so I let it drop.” “But as time goes on competition is getting keener, chain stores are creep- ing in, opposition selling corn flakes at five cents which actually cost him ten cents and so on, it makes me won- der how much longer I can carry on like this, provide a good home and keep a $26,000 endowment policy up. “With all this in mind, I decided to write to you to see what you would suggest to a chap in the way of litera- ture that he might sit down and digest while the wife was at church and the children tucked away in slumberland. “With all my bad habits I believe you will tell me I have one good one— I have since commencing confined my patronage to three wholesalers, a gro- cery, a dry goods and a boot and shoe louse, not giving a cent to any com- petitive firm. I am able to give all data necessary for the income tax de- partment and I can conveniently make up the annual financial statement, but I leave the wholesale book-keeping to the office staff of the three companies with whom I deal. Have sometimes paid an income tax and I generally seem to come out on top. Have not a car because feel I cannot afford it. “T have two outstanding farmers’ accounts to over $800, three over $500 and so on; 320 open accounts in all. Two chains have been after me to link up with them and one has given me until February, 1931, to stay in busi- ness as an independent. One thing I have not done yet is to sell an article without making a profit. “TI started with less than $3,000 and to-day own buildings and lot and home and owe $6,000 to wholesalers on a stock which: inventories $9,000. I have dwelt at some length on my affairs, but believe you will be interested, judging from the reading I have had ot your writings. If you can suggest some literature I shall greatly appre- ciate it and by letting me know the cost of same be pleased to forward you the amount.” There are many good points about this man’s story, not the least of which is his ability to make a perfectly clear, succinct statement of his condition. A man able and willing to write thus fully and frankly is undoubtedly also able to apply whatever remedies are indicated in the circumstances. And a man so industrious as this one evi- dently is will literally work out his salvation; for it is to be noted that, singlehanded, he has sold and handled in and out an average of over $23,- 000 a year of assorted merchandise, and that exceeds the performance of the average grocery clerk in a limited service, cash-carry store. There is no indication of the value of his property, aside from merchan- dise, but he evidently has not sold “without making a profit” or he could not now hold such an extent of tangibles on a starter of less than $3,000. He has also raised a family or got one well started, provided it with a good home and has had the wisdom to provide protection and a future substantial contribution to a competence in a $20,000 endowment policy. In passing it should be noted that this policy in itself constitutes a substantial estate for his wife in event of his own death. In fact, I am far from being cast down by this man’s story. But he is right, also, in concluding that certain of his ways must be mended and he must cultivate some new habits. He must set himself to do certain things according to rules as inexorable as the Laws of the Medes and Persians which “altereth not.” And the strength, the determination to adopt such ways and cleave to them must come from within; for without such innate stability there can be no accomplishment. All else must be idle beating of the air. “Literature?” I might send him a lot and name a lot more; but it would be of no avail without the will to do what is indicated in the conditions; ar'd with that will, mighty little litera- ture is needed. I can name him Paul Findlay’s Book for Grocers; and I name that for the reasons that (1) it is a short primer in (2) simple trad- ing language that (3) can be under- stood and applied by any man of fair (Continued on page 31) In More Homes Everyday ROLSomM yy, America’s finest Bread | Yj) SANCTUM BAKORIUM “ Ll NEWS : Baked in the right manner— backed by the right advertis- ing—the result can only be a steadily increasing demand for HOLSUM. ee TRUCK LINES The Outstanding Freight Transportation Line of Western Michigan. State Regulation means Complete Protection. ASSOCIATED TRUCK LINES Phone 93401 108 Market Av.. Grand Rapids, Mich. % SANITARY Ss HANDY PACKAGES 10c Each Always in Demand For Every Occasion BE SURE YOU HAVE A SUPPLY. National Candy Co., Inc. we ry PUTNAM FACTORY GRAND RAPIDS, MICH. The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS “i “t- MICHIGAN EGGS - EGGS - EGGS We are in the market to buy Fresh Eggs and Fresh Packing Butter and will pay full Grand Rapids Market date of arrival. Send us your orders for Egg Cases and Egg Case Material. Wire or Phone for our quotations. KENT STORAGE COMPANY GRAND RAPIDS, MICHIGAN VEGETABLES BUY YOUR HOME GROWN AND SHIPPED-IN VEGETADLES AT THE VEGETABLE HOUSE VAN EERDEN COMPANY 201-203 Ellsworth, S. W. Grand Rapids, Mich. June 4, 1930 MICHIGAN TRADESMAN 21 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—_E P. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. The Epic of the Frankfurter. The summer season for red hots is here. Decoration Day set the pace for the red hot season. There are no statistics as to the actual number of red hots consumed on that day, but from what was observed on a certain world-wide bathing beach it seems certain that a new record was estab- lished. The match that touched off the first firecracker on the Fourth, also touched off the populace’s flair for the famous sausage and roll meal. The firecrackers went boom, but the com- motion they created did not exceed that aroused by clamorous demands of the people for red hots. No opening was ever on a grander scale than was the opening of the red hot season. Gigantic and spectacular displays of fireworks, waving of flags and the shouts of the populace in holiday spirit were a few of the features of the occasion. Incidentally we were cele- brating the signing of the Declaration of Independence. The name, red hot, is most often used in referring to those succulent food items of the great out-of-doors. They are people’s out-door appetite. They perform as well in doors as out- doors, but during the summer time they are most popular when eaten in capacious surroundings such as beach- es, woods, ball parks and circuses. You call them frankfurters when you serve them for dinner, wieners on a picnick- ing trip, and red hots at the bail game or on the beach. But they’re all the same. Frankfurter alias Wiener alias Red Hot—ask for one and you'll get the other. It is not a matter of choice, it is a matter wholly of vocabulary. Red Hots, buy a Red Hot, cries the food vendor. His rasping vigorous voice is a token of good cheer. The red hot is as much a necessity at the beach as are these new sun tan bath- ing suits. The saturation point of the appetite for red hots at the picnic is almost never reached. We build a fire on the beach or in the stick our wieners on long, slender, green branch- es, and give them a red hot time over the blaze. They sizzle, they pop, they burst open and the juice runs down into the fire and makes a succulent crackling noise. Then we plop them between two pieces of bread or a roll and munch to our heart’s content. If they’re a little burned we like them all the better. If there’s a bit of sand we don’t mind a bit. It’s the spell of the open air, the great out-of-doors, and all that sort of thing. Everybody likes them. It seems to be instinctive, especially with the American people. Nobody, so far as is known, has ever calculated the num- ber of red hot stands that are scattered about the country, but it seems safe to state that the figure would have a whole string of 0’s after it. In the most remote stretches of the plains you will find them; in dangerous moun- tain passes, particularly perched on woods, some rock, you will find your red hot vendor. In the desert, if you can’t find water you can always get a red hot. Are you ever curious about the origin of certain things of which you are particularly fond? Now, regard- ing our friend the red hot you may be interested to know something about his family tree. The information is not very definite and the historians seem to disagree. Some say the red hot or frankfurter originated in Frank- fort-on-Main from which the name frankfurter undoubtedly originated. Certain other gentlemen who have gone more thoroughly into the subject seem to think that the Germans bor- rowed the sausage idea from Spain. Another authority says that the Ro- mans knew sausage and prized one particular sausage which was com- posed of pork, bacon, white pine nuts, chopped fine and seasoned with pepper, bay leaves, and pot-herbs. He relates also that a king of Spain was a de- voted amateur sausage maker. Still another writer feels that this particu- lar sausage really originated in Vienna. Did you know that ever since they were introduced to them about ten years ago, the English people have de- veloped an appetite for red hots which compares favorably with the Ameri- can? Well, they have, and the man who first introduced them as a novelty is now a millionaire and will probably be given a peerage. Over there they are known as hot sausage rolls. Did anyone ever ask you, ‘““What’s in a red hot?” Red hots are made from carefully selected beef and pork trimmings which have been ground and properly seasoned. After stuffing they are smoked and cooked. There’s just one more thing about red hots of which you should be re- minded. They are not only tasty and good from a_ nutritional standpoint, but they are economical. This year it appears the American public has declared an open season on red hots with a vengeance. —_—_—_~+++>—___ A Drug Store. Voice—Hello. I’d like to speak to Mr. Cohen the pharmacist. Clerk—What was that? Voice—I say I’d like to speak to Mr. Cohen the pharmacist. Clerk—Phar—pharmacist? Voice—Yes. Clerk—Are you sure you have the correct number—this is a drug store. Voice—Yes. Clerk—Just a minute. (Speaks to his side partner.) Hey, Padugis, have we a phar-phar —phar—just a minute. (Over the phone.) Clerk—Hello. What was that word you used? Voice Cohen the pharmacist. Clerk—Just a minute. (Calls manager.) Sir, I have someone on asking for a pharmacist. Manager—We don’t keep it, mister. a Hays Mercantile Co., of Ithaca, send in their renewal to the Tradesman and write: “We consider it money well spent.” (frantic)—Pharmacist — Mr. the wire GRIDDLES — BUN STEAMERS oe URNS Everything in Restaurant Equipment Priced Right. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mer. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RA,PIDS, MICHIGAN We Cater to Independent Merchants Only FRUITS AND PRODUCE BANANAS A SPECIALTY D. L. CAVERA AND CO. THE HOUSE OF PERSONAL SERVICE Phone 9-3251 mcteenpeeessteeapeeenenn met M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN — Direct carload receivers of UNIFRUIT BANANAS SUNKIST ~ FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables ealthy Customers are Profitable Customers Healthy people have healthy appetites. They buy more gro- ceries and become more profitable customers. Fleischmann’s Yeast is recognized by millions as an excellent health food. It improves their appetites and digestion. They eat more food. And they buy it from the grocer that sells them Fleischmann’s Yeast. Sell Fleischmann’s Yeast. It will increase your sales and make your business more profitable. FLEISCHMANN’S YEAST SERVICE VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cantaloupes, Peaches, “Yellow Kid’ Bananas, Oranges, ons, Fresh GreenVegetables, etc. HARDWARE Michigan Retail Hardware Association. President—Louis F. Wolf, Mt. Clemens. Vice-Pres.—Waldo Bruske, Saginaw. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. How To Make the Most of the June Gift Trade. How can the hardware dealer make the most of the June wedding gift trade? It is, even without much en- couragement, an important factor in the June turnover; but with a little additional effort it can be made still more important. More than that, June is the month to bring home to the public of your community the fact that the hardware store offers an excep- tional variety of gifts. Nearly all of these have the popular utility slant, while most of them combine utility with beauty. There is an important difference be- tween the Christmas trade and the wedding gift trade. Christmas comes but once a year at a period when al- most everybody is giving. But wed- dings occur at all months of the year, and June is merely the psychological moment to appeal most effectively to the wedding gift trade. With weddings all the year round, why appeal to the gift trade solely in June? Because June is the one month of the year traditionally associated with brides, and now the public mind is keyed up to the subject. Your audience is dsitinctly receptive; and that is one of the most important fac- tors in any form of appeal. Window display is a big factor in advertising your gift lines. It is your first and most obvious method of ap- peal. In this connection, the hardware dealer stands in a more advantageous position than he did only a few years ago. There when the dealer, in order to get any share in the gift trade, had to appeal to, and in fact help establish, a trend toward the useful as distinguished from the purely ornamental gift. And while the in- creasing trend to the useful in gifts helped the hardware dealer, he had to struggle against the handicap that most people have a natural liking for showy gifts. To-day, this condition is materially changed. The dull black of the old- fashioned cook stove, and dull wood- work of the old-fashioned refrigerator have given place to showy and color- ful enamel. The average hardware gift is quite as showy nowadays as anything found in the dry goods or jewelry store. So that in place of merely stressing the useful, the hard- ware dealer can now advertise his gifts as “Both Useful and Ornamental.” A good stunt is a window devoted to bringing out this idea. Here you can show a lot of lines that will ap- peal and sell because they are not normally considered gift lines at all. Iu fact, a display devoted solely to lines in this category may be worth while. Feature as the center of this display some fairly high-priced article. A modern kitchen range, the most ex- pensive in stock, is a good item for this purpose. Show other useful ar- ticles—vacuum cleaners, refrigerating was a time MICHIGAN devices, electrical articles, aluminum ware, and the like. All are practical gifts, and all have, nowadays, a dis- tinctly ornamental quality as well. A good show card slogan with such a display is the simple question “For Wedding Gifts—Why Not?” A display might, on the other hand, be devoted to bringing out the idea of the comprehensive nature of the hard- ware dealer’s gift stock. You may not have room to show everything; but show an assortment sufficient to em- phasize that you have goods at all prices for gift purposes. Merely displaying the goods is hard- ly enough, however. A June gift dis- play needs some “fluffy fixings.” Why not, for example, center your’ display about the dummy figure of a bride. Or perhaps an ingenious window trimmer can rig up a “hardware bride’-—a dummy figure contrived from articles of hardware along the lines of those “hardware millinery” displays so popular a decade or more ago. Another stunt is to clip June bride pictures from the magazine covers— the current June magazines are avail- able the last week in May. Paste these back of your plate glass or use them to illustrate your show cards. Then you can work into your display oc- casional June accessories—the |ridal veil, orange blossoms, bouquet, wed- ding rings, old shoes, rice and confetti. It isn’t impossible, even, to induce a young lady to don the bridal outfit and pose in the window at those hours of the day when passers-by are most numerous. Remember, that while it is essential to show your gift lines, the introduction of decorative June acces- sories gives color and plausibility to your appeal. Another point to remember is that you are appealing to a certain extent to the aesthetic. For this reason don’t let your dummy figure degenerate into a mere burlesque. Then, too, your window trims should show particular attention to finish and detail. The trim must be artistic and effective to show off the high-priced lines to the best advantage. The floor of the win- dow, and the background, may very well be covered with heavy cloth, crepe paper, cheese cloth or some similar material. To show a good assortment of gift lines is essential. Your purpose is’ to emphasize that your store is essential- ly the gift store; that a wide selection is available. A comprehensive dis- play furthermore is of practical help to the puzzled purchaser in selecting a suitable gift. Most gift buyers are in a quandary as to what to get; and appealing and intelligent suggestions are always wel- come. To such buyers a window con- taining a large assortment of articles will instantly appeal. To increase the display space with- out crowding the articles is a test of your skill in arrangement. The floor space can be increased by putting in steps, thus providing space for show- ing flat articles against the “rise” of the step. Shelves and brackets fixed against the background also add ma- terially to the amount of display space. By utilizing such methods you can TRADESMAN make a very comprehensive showing without spoiling your display by creat- ing an unduly crowded effect. There may be exceptions but “Al- ways use price tickets,’ is generally sound advice in connection with gift displays. Where a display is limited to a few high-priced articles the price tickets may not be necessary; but in most cases it is desirable to emphasize not merely the wide range in articles but the equally wide range in prices. “Gifts to suit any purse” is a good slogan, at least with the comprehensive display. If you don’t want to price individual articles, at least use a con- spicuous card saying “Wedding gifts from $_--_ to _---cents”—quoting your highest and lowest prices, what- ever they may be. Simultaneously with your displays, it is good policy to use your newspaper space to suggest gift lines, and to em- phasize the comprehensiveness of your stock and the helpful service you are prepared to render purchasers. It pays to have your window display and your newspaper advertising both hit the same mark at the same time. If you are sending out printed mat- ter or circular letters every month to a selected mailing list, your June ma- terial should deal quite extensively with gift lines, and with it you should send out as complete as possible a list of gift suggestions. Copies of such a list should be posted up in your store where they can be conveniently re- ferred to by salespeople and customers. A good many years ago, when I was furnishing my own home, I made a number of purchases at a local store. June 4, 1930 I came to one article on my list and was asking the price (being partly Scotch) when the dealer smiled and said: “Tf I were you I wouldn’t buy that just yet.” I remember, years later, going to buy a wedding gift for a sister. I had a certain article in my mind. The hardware dealer (it was in this case a hardware dealer) simply said, ‘“That’s off,” and suggested some alternatives. I don’t know how many hardware dealers systematically help their cus- tomers to avoid duplication of gifts: but I do know from such instances that customers appreciate help of this sort. They also appreciate practical suggestions. Certain gifts from the hardware stock naturally suggest themselves to the average purchaser. But the same purchaser will not ap- preciate the gift possibilities of other articles until the salesman points them out to him. It is sound policy to give as much attention as possible to this matter of helpful service and suggestion when people come to buy gifts. The gift buyer is in a measure groping in the dark. He does not know what the recipient wants or what other folks have bought. For this reason, any help you can give him, in avoiding duplication of other gifts or in select- ing some gift of his own that will be distinctly individual, is bound to he appreciated. Of course “All gifts exchangeable” should be the final safeguard of every customer. Victor Lauriston. Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN 4 Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE o Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment BROWN & SEHLER COMPANY Farm Machinery and Garden Tools Harness, Horse Collars Saddlery Hardware Blankets, Robes Sheep Lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN SS — — June 4, 1930 : Ct MICHIGAN TRADESMAN Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, May 21—In the matter of Clarence H. Fuller. Bankrupt No. 3997, the trustee has filed his return showing no assets in the estate, over and above the exemptions of the bankrupt, and the case has been closed and returned to the district court, as a case without assets. In the matter of Curtis Ek. Monaweck, doing business as Consumers Roofing Co., Bankrupt No. 3905, he trustee has here- tofore filed his final report and account, and a final meeting of creditors was held May 6, 1930. The bankrupt was not present in person, but represented by xt- torneys Jackson, Fitzgerald & Dalm. The trustee was present in person. The trus- tee's final report and account was con- sidered and approved and allowed. An order was made for the payment of ex- penses of administration, a supplemental first dividend of 5 per cent.. and a final dividend of 7.7 per cent. No objections were made to the discharge of the bank- rupt. The final meeting then adjourned without date, and the case will be closed and returned to the district court in due course. May 15. In the matter of Cyril D. Moran, Bankrupt No. 4095, the first meet- ing was held to-day. The bankrupt was present in person and represented by at- torney Willard G. Turner, Jr. No cred- itors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. In the matter of Karow-Haring Motor Sales, Inc., Bankrupt No. 4028, the trus- tee has filed his first report and account, and an order for the payment of ex- penses of administration and _ preferred labor claims at 100 per cent. has been made. May 15. We have to-day received the schedules, reference and adjudication in the matter of James Blanksma, Bank- rupt No. 4120... The matter has been re- ferred to Charls B. Blair as referee in bankruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of an restauranteur. The schedule shows assets of $50 of which the full amount is claimed as exempt, with lia- bilities of $1,667.57. The court has writ- ten for funds and upon receipt of same the first meeting of creditors will be called, note of which will be made here- in. The list of creditors of said bankrupt is as follows: John C. Huisken and Anna Huisken, Grand Rapids 202025 $550.00 G. R. Store Fixture Co., Grand R. 36.66 Lewis DeLeeuw, Grand Rapids __ 52.50 Peter D. Mohrhardt, Grand Rapids 75.00 Jacob Ruster. Grand Rapids ______,41.36 C. Glenn Lewis, Grand Rapids ____ 19.62 Daniel VanderWerf & Co., G. R.._ 18.94 Folgers Bottling Works, Grand R. 2.05 Woodhouse Co., Grand Rap'ds ___. 8.26 Muller-DeVos Co., Grand Rapids... 7.70 H. Juizema & Son, Grand Rapids 5.79 Arthur Tanis, Grand Rapids ______ 2.00 Nehi Bottling Co., Grand Rapids__ 3.00 Togan Stiles, Ine., Grand Rapids 13.67 Reno Offringa, Grand Rapids _--_ 7.00 Joseph Zainea, Grand Rapids ____ 70.00 Perry E. Nichols, Grand Rapids __ 12.80 John VanderZand, Grand Rapids__ 10.25 Houseman & Jones Clothing Co., Grand Rapids 22020 oe 14.00 Kroger Grocery & Baking Co., G.R. 717.50 May 15. On this day was held the first meeting of creditors in the matter of Ray Sweet, Bankrupt No. 4087. The bankrupt was present in person and rep- resented by attorney Seth R. Bidwell. No creditors were present or represented. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. On this day also was htld the first meeting of creditors in the matter of Walter Gornisiewicz, Bankrupt No. 4096. The bankrupt was present in person and represented by attirney R. L. Newnram. Creditors were represented by attorneys Hilding & Hilding; Amos F. Paley and Frencr Holbrook. Claims were proved and allowed. The bankrupt was sworn and examined, witrout a reporter. The referee appointed French Holbrook, trus- tee, and placed his bond at $100. The first meeting then adjourned without date. In the matter of Frank Damico, Bank- rupt No. 4118 The first meeting of creditors has been called for June 9. In the matter of Dean R. Selby, Bank- rupt No. 4119. The funds have been re- ceived and the first meeting of creditors has been calied for June 9. In the matter of Marshall G. Champion, Bankrupt No. 4111. The first meeting of ereditors has been called for June 9. In the matter of Orville Passmore, Bankrupt No. 4102. The funds have been received and the first meeting of cred- itors has been called for June 9. In the matter of Walter Fisher, Bank- rupt No. 4196. The funds have been re- ceived and the first meeting of creditors has been called for June 9. : In the matter of Joseph Jennings, Bankrupt No. 4059. The funds have been received and the first meeting of creditors has been called for June 9 In the matter of Calvin E. Wenger, doing business as Wenger Bowling Al- leys, Bankrupt No. 4112. The first meet- ing of creditors has been called for June 9. In the matter of Gordon K. McKenney, Bankrupt No. 4024. The sale of assets has been called for June 3, at the prem- ises formerly occupied by the bankrupt at Watervliet. All the stock in trade will be sold, consisting of auto parts and automobile accessories, together with at- tendant fixtures appraised at $1,405.27; also four pair silver foxes. appraised at $100. All interested in such sale should be present at the date and time. In the matter of Elton Lahr, Bankrupt No. 4045. The sale of assets has been called for June 3, at the premises former- ly occupied by the bankrupt at Coloma. All the stock in trade consisting of drugs, candies, toilet articles, stationery, paints, wall papers and sundry items, all used in a retail drug store, will be sold, the stock is appraised at $3,980, together with attendant fixtures used in said busi- ness, appraised at $2,000. All interested in such sale should eb present the date and time above stated. May 15. On this day was held the first meeting of creditors in the matter of Galewood Supply Store. Bankrupt No. 4094. The bankrupts were present in per- son, and represented by T. Gerald Mc- Shane, attorney. Creditors were present y G. R. Credit Men’s Association and Central Adjustment Association. Claims were proved and allowed. The bankrupts were sworn and examined without a re- porter. C. W. Moore, of Belmont, was named trustee, and his bond placed at $1,000. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Gabriel Snubber Sales & Service, Inc., Bankrupt No. 4097. The bankrupt was present by its secretary and treasurer and represented by attorney M. C. Baker. Creditors were represented by G. R. Credit Men’s Association and Central Adjustment Association. Claims were proved and allowed. The secretary and treasurer of the corporation was sworn and examined without a reporter. S. C. De Groott of Grand Rapids, was named trustee, and his bond placed at $100. The first meeting then adjourned with- out date. May 16. On this day was held the sale of assets in the matter of Galewood Supply Store, Bankrupt No. 4094. The trustee was present. The official auc- tioneer was present. Bidders were pres- ent. The stock, fixtures, furniture and equipment, subject to contracts and reclamations were sold to Fred G. Tim- mer, of Grand Rapids. for $701. The sale “~~ confirmed and adjourned without date. May 19. We have to-day received the schedules, ‘reference and adjudication in the matter of Ludwig Kauss, Bankrupt No. 4121. The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Benton Harbor, and his occupation is that of a laborer. The schedules show assets of $300 of which the full amount is claimed as exempt, with liabilities of $1,595.58. The first meeting of creditors will be called, note of which will be made herein. May 19. We have to-day received the schedules, reference and adjudication in the matter of Otto J. Yorton, Bankrupt No. 4122. The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Portage, and his occupation is that of an automobile salesman. The schedule shows assets of $3,010 with liabilities of $2,076.78. The court has written for funds and upon receipt of same the first meeting of creditors will be called. note of which will be made herein. May 17. On this day was held the adjourned first meeting of creditors in the matter of Delbert Mulder, Bankrupt No. 4086. The bankrupt was not present or represented. No creditors were pres- ent or represented. No claims were proved and allowed. No trustee was ap- pointed. The first meeting, as ad- journed, then adjourned without date, and the case has been closed and re- turned to the district court, as a case without assets. In the matter of Vernon Corkins, Bankrupt No. 4057, the trustee has filed his return of no assets. and the case has been closed and returned to the district court. as a case without assets. May 19. We have to-day received the schedules, reference and adjudication in the matter of John E. Bowman. Bank- rupt No. 4123. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Buchanan, and his occupation is that of an automobile mechanic. The schedule shows assets of $300 of which the full amount is claimed as exempt, with lia- bilities of $9,251. The first meeting will be called and note of same made herein. May 20. We have to-day received the schedules, reference and adjudication in the matter of Donald Cook, Bankrupt No. 4124. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Kalama- zoo, and his occupation is that of a labor- er. The schedule shows assets of $52 with liabilities of $1,122.35. The first meeting will be called and note of same will be made herein. May 21. We have to-day received the schedules, reference and adjudication in the matter of Charles P. Thomson, also did business as Interstate Management Co., Bankrupt No. 4125. The matter has been referred to Charles B. Blair as ref- eree in bankruptcy. The bankrupt is a resident of Grand Rapids, and his occu- pation is that of a clerk. The schedule shows assets of $2,250 with liabilities of $2,787.72. The first meeting will be called and note of same wail be made herein. The list of creditors of said bankrupt is as follows: Jordan & Jordan, Grand Rapids __$250.00 A. J. Van Overven, Grand Rapids 80.00 Leo Finkler, Grand Rapids ~_______ 75.00 Press, Grand Rapids _ = 10.48 Luce Furniture Co., Grand Rapids 380.40 KE. A. Prange Co., Grand Rapids_. 13.00 Heyman Furn. Co., Grand Rapids 22.00 Furniture City Oil Co., Grand Rap. 100.00 Peter Cizauskas, Grand Rapids __ 58.67 Wilbert Ley, Grand Rapids ______ 65.00 Bixby Office Supply Co., Grand R. 10.00 Tisch-Hine Co., Grand Rapids __.__ 15.00 Pope & Heyboer, Grand Rapids __ 50.00 Knickerbocker Press, Grand Rap. 65.00 Grams & Waldmiller, Grand Rapids 30.35 Michigan Home Builders. G. R. ~_ 71.75 Furniture Shop, Grand Rapids ____ W. B. Jarvis Co., Grand Rapids__ 23.35 J. C. McFarlan, Grand Rapids -__ 34.85 Bradstreet & Co., Grand Rapids__ 127.95 Monarch Printing Co., Grand Rap. 152.97 Michigan Trust Co., Grand Rapids 75.00 Capper & Capper. Chicago __._____ 37.50 Herald Publishing Co., Grand Rap. 38.45 E. L. Crume, Grand Rapids ______ 189.50 Stephan McNeil, Grand Rapids ____ 160.00 Moran & DuPree, Grand Rapids __ 58.35 Leon A. Stebbens, Grand Rapids__ 12.75 Wolverine Hotel, Detroit _________ 200.00 May 21. We have to-day received the schedules, reference and adjudication in the matter of Walter C. Blake, Bankrupt No. 4126. The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of an iceman. The schedule shows as- sets of $370 of which $325 is claimed as exempt, with liabilit.es of $1,090.04. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called, note of which will be made herein. May 21. We have to-day received the schedules, reference and adjudication in the matter of Caznau G. Brayman, Bank- rupt No. 4127. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedule shows assets of $50 of which the full amount is claimed as exempt, with liabilities of $818.76. The first meeting will be called and note of same made herein. May 21. We have to-day received the schedules, reference and adjudication in the matter of Lusk-Hartung Co., a cor- poration, Bankrupt No. 4128. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt concern is located at Grand Rapids. The schedule shows assets of $44,012.08 with liabilities of $76,050.07. The first meeting will be called, note of which will be made herein. The list of creditors of said bankrupt is as follows: Guarantee Bond & Mtg. Co., G.R. 15,365.00 Acme Welding Co., Grand Rapids 4.50 Adv. Club of Grand Rapids ______ 28.50 American Railway Express, G. R. 1.06 O. J. Arnold Grand Rapids _______ 94.85 Automotive Parts, Grand Rapids. 235.89 Auto Trim and Tire Co., Grand R. 50.35 Chas. K. Boelens, Grand Rapids __ 16.25 Bond Welding Co., Grand Rapids__ 4.50 Broomhall Tire Supply Co., G. R. 53.15 Nick Brower, Grand Rapids ______ 101.50 Brown & Sehler Co., Grand Rapids 78.71 Camera Shop, Grand Rapids ______ 3.50 C. H. S. Battery Shop, Grand Rap. 13.50 Cities Oil & Service Co., Grand Rap. 45.34 Max Cobb, Grand Rapids ________ 143.00 Commercial Auto Painting Co., Grand Eanids 45.00 Commercial Letter Co., Grand R. 28.12 Cudahey Packing Co., Chicago __ 3.20 Dickinson Bros., Grand Rapids __ 2.50 Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repaire Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK Co. Saginaw. 2s Doubleday Bros., Kalamazoo —__- 9.54 Eckberg Auto Co., Grand Rap‘ds 1.50 Eegry Cash Register Co., Dayton_. 71.74 Ellsworth Office Service, Grand R. 5.22 John Emery, Grand Rapids ____.. 35.40 Exide Battery Service. Grand Rap. aoe Fisk Tire Co., Detrolt ____......_._.1.078 @ Wm. Ford Co.. Highland Park .. 28.00 (Continued on page 31) The Brand You Know by HART Look for the Red Heart on the Can LEE & CADY Distributor Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-311 Murray Bldg. GRAND RAPIDS, MI GAN Corduroy Tires Sidewall Protection Made in Grand Rapids Sold Through Dealers Only. CORDUROY TIRE CO. Grand Rapids, Mich. Jennings’ Pure Extracts Vanilla, Lemon, Almond, Orange, Raspberry, Wintergreen. Jennings Flavoring Extract Co. Grand Rapids, Mich. I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT )CHEESE All varieties, bulk and package cheese “Best Foods’’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES 24 HOTEL DEPARTMENT Verbeck Thinks Henry Nelson Knows His Onions. Manistee, June 2—The City of Honolulu, one of the palatial steamers plying between Los Angeles and Honolulu, was burned to the water’s edge in the last named city last week. This disaster comes to me as a sort of personal and sentimental loss for two reasons, one of which was my personal acquaintance with the official staff of same and the other through the automatic cancellation of a rain check for a complimentary voyage to the Hawaiian Islands, bestowed upon me by the operators three years ago, on the occasion of its maiden trip on Pacific waters, an invitation which I was compelled to decline at the time for business reasons. No lives were lost, but there will be some interfer- ence in traffic facilities unless the company is enabled to charter another vessel to cover the emergency. This will be christening and carnival week for the newly erected Park Place Hotel at Traverse City. A series of banquets for various local business organizations, covering every day of the week, is on the cards, to finish Sunday with a dinner to visiting ho- tel men from all parts of Michigan. The Park Place, built upon the site of the former hotel made famous by its operation at the hands of Col. Pillings and W. O. Holden for close to a half century, is said to be the very last word in hotel construction. Its furnishings are also of the very best, and I hope to make a personal inspec- tion during the term of my Michigan visit in order that I may impart to Tradesman readers a graphic idea as to what it means to Northern Michi- gai in general and Traverse City more particularly. R. D. McFadden, its manager, comes to the institution with a reputation backed up by years of successful op- eration in the middle states and will, no doubt, measure up fully to the job assigned to him. If the personnel of the old hotel in other particulars, is retained, there will be occasion for rejoicing for the clientele which has supplied it with the sinews of war in the past. It is a much needed im- provement for the city and it is to be sincerely hoped that the local citizenry there will take it upon themselves to see that it is properly boosted and supported. A. J. (Bob.) Rokos, who has been the glad-hander at the front desk at the Park Place, is assistant manager, and but few changes have so far been made in the personnel of the establish- ment. On Thursday I made a flying trip and happened in to participate in the first meal served. Here is the menu: Puree a la Bretonne Consomme, clear Olives Mixed Pickles 3aked Lake Trout, Butter Sauce German Pot Roast Hungarian Beef Goulash Plain Omelette Small Steak Boiled and Mashed Potatoes 3eans Stewed Tomatoes Peach Preserves Vanilla and Chocolate Ice Cream Wafers Coffee This was a special luncheon on the occasion of the mail carriers’ conyen- tion being held there and was informal. The meeting of members of Greeter Charter, No. 22, with Frank Ehrman, Columbia Hotel, last week, was an unqualified success, according to a re- port I have from President Beecher. Greeters and their ladies began gather- ering early and at 7:30 p. m. as- sembled in the lounge off the ‘Crystal Room. Mr. Ehrman had engaged a wonderful orchestra which played dur- ing the dinner hour and afterward for dancing. Dinner was served in the Crystal Room. The table decorations consisted of American Beauty roses. Green MICHIGAN A peppy time was had by all who par- ticipated. L. D. Higson, well-known Michigan hotel man, formerly with the Hotel Roosevelt, Pontiac, has taken the gen- eral management of the Schroeder chain of hotels in Wisconsin and Min- nesota, succeeding William Hamilton, another Michigander from the Book- Cadillac, who has been transplanted to the Ambassador, at Atlantic City. At the Hotel Chippewa here I met up with an old-time friend and patron, G. P. (Perry) Dowling, he of the Michigan Trust Company, a_ Vice- President of that organization, I be- lieve. Perry was one of my first vic- tims when I first entered into the ho- tel game and he certainly has remain- ed steadfast ever since. A meeting with him fully recompensed me _ for my trip back from California and as I haven't gotten through with him yet he may be good for my return trip also. Escanaba citizens, or at least a por- tion of them, have taken upon them- selves to secure the services of hotel “experts” to make a survey of their city to ascertain if another hotel is required to serve transient visitors thereto. I can conscientiously tell the people of Escanaba that if there hap- pens to be in that city, a bit of coin cached in old teapots and tomato cans by so-called conservatives, the report ot the experts will favor the building of another hotel. If not, it will not be built. Escanaba needs no additional hotel facilities, unless possibly one of the existing institutions comes to a decision, based upon actual experience, that additional rooms are needed. The Delta, a strictly modern hotel, quite satisfactorily operated, acceptably fills the bill, and there are other meritor- ious institutions there which can take excellent care of the overflow. H. V. Heldenbrand, the junior mem- ber of the trio who are making history in the operation of the “Hildy” hotels, the Heldenbrand, at Pontiac and the Hildy Inn, at Alma, is making a most satisfactory record as a_ contributor to hotel literature. Recently he pub- lished a series of articles in the Hotel Monthly, under the caption of the “Bellboys Manual for the Country Hotel,” which is now out in book form, but in addition thereto is supplying other interesting and instructive ar- ticles under the head of “Hotel Front Office Psychology.” Albert W. Berger is now manager of Hotel Franklin, Detroit, which is controlled by J. A. Moross, chain op- erator. D.C. Van Deusen, former nianager of Alameda Hotel, Detroit, has been named manager of the 200 room Mel- rose in that city. Some of the Detroit hotels have es- tablished a policy of making a charge to reimburse themselves for the trou- ble and expense incurred on returned checks. It is perfectly proper. Anyone who issues a check on a bank where he has not sufficient funds to cover it should be penalized and consider him- self lucky at that. Out in California they give the perpetrator an opportun- ity of talking it over with the wardens at the penitentiary. Making a charge for telephone ser- vice in hotels over and above that paid to the telephone company is something that has been much agitated of late, but no definite conclusion has been arrived at. Naturally the mainten- ance of switch-board service is a heavy expense, but it always seemed to me it should be absorbed in the room charge, especially where the hotel de- TRADESMAN June 4, 1930 Pantlind Hotel The center of Social and Business Activi- ties in Grand Rapids. Strictly modern and fire-proof. Dining, Cafeteria and Buffet Lunch Rooms in con- nection. 750 rooms — Rates $2.50 and up with bath. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. R. D. McFADDEN, Mgr. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Cen- nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. Buropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular ces. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. e Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. YOU ARE CORDIALLY invited to visit the Beauti- ful New Hotel at the old location made famous by Eighty Years of Hostelry Service in Grand Rapids. 400 Rooms—400 Baths Menus in English MORTON HOTEL ARTHUR A. FROST Manager HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. Grorce L. Crocxer, Manager. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWART R. SWETT, Mgr. Muskegon =se Michigan fon Columbia Hotel KALAMAZOO Good Place To Tie To CHARLES RENNER HOTELS Four Flags Hotel, Niles, Mich., In the picturesque St. Joseph Valley. Edgewater Club Hotel, St. Joseph. Mich., open from May to October. Both of these hotels are maintained on the high standard established by Mr. Renner. “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. HRNEST w. NEIR, Manager. resnrenere ee June 4, 1930 MICHIGAN TRADESMAN rives advertising benefits from pub- licity along that line. According to the cards Clyde J. Burns returned to Hotel Delta, Escan- aba, June 1, as lessee and operator, having purchased the interest of J. P. Oberlin. Clyde was of the firm of Burns & Cleary who operated the Delta for many years and really will just be returning “home.” He _ is popular and practical and will make his presence there felt by the public. L. C. Ewell, for some years a mem- ber of the front office force of Hotel Fort Shelby, Detroit, resigned recently to become manager of the Park Hotel, Mt. Clemens. Mr. Ewell originally cane from Hotel Hollenden, Cleve- land, and has a wide acquaintance in the Middle West. Nemeth & McDonald, operators of Hotel Gildner, Grand Haven, have changed the name of their institution to the William M. Ferry Hotel, in honor of one of the founders of that city. The Ferry is a fifty room hotel and is very popular with its patrons. The Northern Hotel, at St. Ignace, has re-opened for the season. Under the supervision of Manager Welch, many improvements have been made during the winter and it starts out spick and span as usual. The Great Lakes Tours Association now has a membership of 112 hotels and kindred institutions reaching from Toronto to Green Bay, and is giving much publicity to the attractiveness of tours through its territory. Decorated envelopes for covering hotel blankets during service are the latest offering and ought to be quite acceptible to operators as well as guests. Modern hygiene has almost made them a necessity and no doubt they will be pretty generally utilized. At Traverse ‘City I noticed that Sam Farrow has thoroughly renovated, re- decorated and quite generally im- proved his hotel Whiting. A coffee shop has been combined with his din- ing room. The lobby has also been made much more attractive. Sam re- ports a good business, and I know he is 100 per cent. on good will. Charles Kleinschmidt and his two sisters have purchased Hotel Gordon, at Cass City, formerly operated by B. L. Middleton. They are old operators in the Thumb district, having recently inanaged Point of Pines Hotel, at Port Austin. I see no reason why they should not do well in their new loca- tion. According to the plans announced by W. C. Bennett, Zeeland, there is really to be a new hotel at Hart, where the old Wigton Hotel was dis- mantled recently. It will be built on the bank of Hart Lake, which was originally a reservoir, but has been much beautified and made very at- tractive. The new hotel will include every known modern improvement, such as baths, and will also supply garage service. On the North side of the hotel a drive fringed by shrubs and other foliage will add to the general attractiveness of the place. It will be community owned. The citizens of Hart have always enjoyed a reputation for outstanding enterprise and the es- tablishment of an attractive hotel will be another evidence of it. To Henry M. Nelson and his esti- mable wife, Margaret, I am much in- debted for a most enjoyable visit at Hotel Chippewa here. I felt that it was coming to me once I had embark- ed on the train en route to Manistee. I was not disappointed. On the con- trary I was overwhelmed. During a period of several years when I was engaged in hotel opera- tion at Glen Lake, it was this delight- ful couple who transported me to and from my establishment every spring and fall, and helped make life a joy. They are still the same considerate and loving friends and companions, and they it was who were largely re- sponsible for my return to Michigan at this time. That they have made good goes without saying. During my three years’ absence the Chippewa has been almost completely transformed, renovated and refurnish- ed, and there isn’t the least wonder in the world why it is paying satisfactory returns to its owners. Just now the lobby is undergoing a transformation by the addition of new furniture and a re-arrangement of counters, etc. The dining room is more than or- dinarily attractive. On approaching same one notices the extreme tidiness which prevails. Draperies, attractive, are accentuated by the arrangement of the tables. White chair slips, em- broidered with the insignia of the Chippewa are a recent innovation. All of the guest rooms which I ob- served have polished floors, attractive rugs and furniture of the latest pat- terns, and thanks to an efficient house- keeper, neatness shows itself in every nook and corner. I might add also that an investigation of the house count develops a surprising occupancy of same. The parking facilities are the most satisfactory of any I have observed anywhere in Michigan. If you want to place your auto under cover, the facilities are close by, and if the open is desired you find it copiously in space directly connected with the hotel. The Chippewa has always enjoyed an enviable reputation on the selection shown on its menus, but the prepara- tion of same in the hands of competent chefs, is always under the personal supervision of Landlord Nelson, who is familiar with every detail of food preparation. So far as that is concerned every- thing about the conduct of the hotel comes under his watchful eye. How he ever does it has always excited wonder on my part. When the guest arrives at the Chippewa, he never has to make enquiry as to the whereabouts of the manager. He is Johnny-on-the- spot. He knows them all—commercial men and tourists alike. It is just the same when they depart, and some of them, from necessity, make a woefully early get away. If he ever sleeps I am unfamiliar with the hours which he devotes to that particular purpose. When Mr. Nelson assumed the man- agement of the Chippewa, several years ago, after long service with the Pere Marquette steamer line in the com- missary department, he once queried me as to my opinion of his possibilities as a landlord, and I had no hesitancy in telling him that he certainly “knew his onions,” and if he did not allow his friends and patrons to “spoil” him, he would “ring the gong” without in- terruption. Incidentally I may add that Henry’s chapeau has not percept- ibly increased in size. He still re- mains that efficient and pleasing land- lord Nature certainly intended him to be. If you doubt my statements just consult some few of that army of com- mercial men who go out of their way nightly to put up at his caravansary or that other host which is composed of tourists who once enjoying the hos- pitality of the Chippewa, return to it with each recurring season. Maybe I will be accused of being over zealous, but I still maintain that in all the world there are few who ap- proach him, and never one to excel him in the distribution of kindliness and hospitality, without ostentation, Frank S. Verbeck. A letter from Leland T. Norton, of Highland Park, (whose wife was Mr. Holden's niece) announces the death ot William O. Holden at Kent, Ohio. He had been living with his sister, Miss Belle Holden, at Kent, Ohio, since relinquishing the management of the Park Place Hotel at Traverse City. He had apparently been in good health, but when his sister called him to breakfast June 2 she found he had passed away during the night. He was 73 years old and enjoyed the respect and friendship of everyone who knew him as long as he lived. He was chief clerk of the Park Place when it was under the management of Col. Billings. On the retirement of Col. Billings, to take charge of the Hannah, Lay & Co. real estate interests in Chicago, Mr. Holden succeeded him as manager and continued in that capacity about forty years. He retired about a year ago. He leaves a record fragrant with stead- fast purpose, good deeds and life long friendships. —_+++__ Assails Chain Store Systems. The chain store has thrown thou- sands out of work, is starving other thousands who do not make a living wage for them, and will vie with farm relief for the attention of next December. Despite some exceptions, which we Congress hope will continue to be exceptions, the wage of chain store employes is the lowest wage paid in America. It is lower than the workers in the tex- tile mills receive. Chain grocery clerks rarely get more than $15 a week, despite long hours market crash has received credit for most of and overtime. The stock the unemployment in recent months, but there are 75,000 salesmen perman- ently out of work because their cus- tomers have been seduced to transfer their patronage to the chain stores. The number of clerks has been cut in half and credit men and credit facilities have been almost eliminated. J. Frank Grimes. W. E. Raymond, of Reed City, writes the Tradesman, “I have always hiked the Tradesman.” HOTEL BROWNING Grand Rapids Room & Bath $2 to $2.50. No Higher Half Dollar Dinners 5:30 to 8 P. M. Three Squares from Station. Liberal Parking Space. CODY HOTEL IN THE HEART OF THE CITY OF GRAND RAPIDS Division and Fulton RATES $1.50 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND. Mar. The LaVerne Hotel Moderately priced. Rates $1.50 up. GEO, A. SOUTHERTON, Prop. BATTLE CREEK, MICHIGAN HOTEL ; CHIPPEWA HENRY M. NELSON, Manager European Plan MANISTEE. MICH. Up-to-date Hotel with all Modern Conveniences—Elevator, Ete. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 HERKIMER HOTEL EUROPEAN. Rates $1.25 to $2.50 RAYMOND G. REID, Mer. Cafe in connection. 313-337 Division Ave., South GRAND RAPIDS, MICH. HOTEL OJIBWAY The Gem of Hiawatha Land ARTHUR L. ROBERTS Deglman Hotel Co. Enjoy the delightful Govern- ment Park, the locks, the climate and drive. Sault Ste. Marie Michigan DRUGS Michigan Board of Pharmacy. President—J. Edward Richardson, De- troit Vice-Pres.—Orville Hoxie, Grand Rap- s. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand BOOS Michigan State Pharmaceutical Association. President — Claude C. Jones, Battle Creek. Vice-President—John J. Walters, Sagi- naw. Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding. Yale. Combine Colors To Catch and Hold Attention. Looking attractive. A big asset but one that is often disregarded because it is not taken into consideration as such in the business of serving the If a fountain manager could only realize how much of his success depended upon the impression his place of business makes on people he would be tempted to study interior decorating if for no other reason than to combine colors to catch and hold attention. I never realized how important it is to look attractive until a few months ago. I was out walking and looking for a place to buy stamps. I finally found one and entered feeling both warm and stired. And that minute I felt as if I had happened on a veritable oasis in a desert of hot streets and sidewalks. The fountain was immacu- But it was the appear- ance of the chairs and tables that at- tracted me most. The chairs were cov- ered with fresh covers of tan and light green material. The tables were tan witn pale green tops. The glassware was clear bordered with pale green. The paper napkins had a green design. I sat down and placed an order for an ice cream confection that was ad- vertised as a special. It was a rain- bow of lovely colors with a touch of the green topping off the dish. Since then I have gone back several times. Not only that, but I have recommend- ed the place to other persons, some of whom have told me they found it de- lightful. Again: While motoring through the country we stopped in a small village. We wanted to be served from the fountain. The store was clean, orderly. The tables orange and black. I com- plimented the proprietor on his at- tractive color scheme. public. late, orderly. “It is only one of several I have used,” he answered. “I always plan to keep from looking shop worn. Once I had green and ivory, another time blue and gold. As I cater to a tourist business my idea is to look both in- formal and inviting.” A man I know well bought a store with the expectation of running a suc- cessful fountain. From the start he was doomed to disappointment. He was not patronized. He was perplexed, discouraged. He had a good corner, was well known and well liked. He tried to run an up-to-the-minute foun- tain. What was the trouble? One day a dentist happened in. To him the man poured out his disappoint- ment. The dentist looked wise. MICHIGAN “T think I know what one big trou- ble is,’ he said and invited the man to walk to the door with him. “Take a good look,” he suggested. The man looked but could see noth- ing wrong. “It is your floor,” said the dentist. “Tt is a perfect eye sore.“ The man looked at the floor in dawn- ing dismay. It was warped with un- sightly cracks. I had been oiled until it looked greasy black. The whole per- spective was spoiled. The floor was changed as soon as possible and the change was so great that the whole store looked different. From being dark and dismal looking it became lighter, more inviting. Busi- ness picked up and the store gradually became one of the well-known refresh- ment centers of the town. The ex- perience taught the man that he must study and try to see just what impres- sion his store made upon others both in detail and as a whole. Living as I do in a large city, I have opportunities to observe how different people have different ideas in regard to running places of business. A short time ago I entered a store on one of our most prominent streets. I decided to look over the magazines On my entrance a man, whom I judged to be the proprietor, came forward. He looked unkempt, woe begone. That is exactly the way his store looked. The fountain was a catch-all for everything, it seemed. And the counters, show cases as if they had not been cleared after a rummage sale. We talked a bit. casually. The man wished the weather would change so business would pick up. And I thought: “No matter what the weather might happen to be I would never patronize your fountain.” To look attractive there must be shining cleanliness, perfect order, plenty of subdued light, the right blend of colors and if possible a touch of individuality that will be in keeping with the busines. Stores and_ their equipment attract in the same way as do people who dress either well or badly. —_>-.—___ Reiteration Means “Fame”. The “famous” orangeade is no dif- ferent from that of any other fountain in town. His syrup, of course, is fresh and he uses a good sized portion in mixing it with soda. Otherwise this drink could be obtained anywhere. However, he has made such a leader of this orangeade, featuring it day in and day out, that scarcely anyone thinks of going anywhere for orange- ade excepting to Henry’s. In the winter he uses the slogan: “Drink Henry’s hot chocolate. Best in town.” For this he uses milk, takes a little care in making it and in his advertis- ing makes an especial appeal to the women shoppers asking them to drop in and get a cup of hot, refreshing chocolate when they are tired from the cold weather shopping. As a result of the advertising of a special drink winter and summer he develops a steady trade. TRADESMAN By making his appeal on one special article he is able to catch customers when they are hot and thirsty in sum- mer and when they are tired and cold in winter. Service of course, enters in and holds a customer. —_+~--+____ Avoiding Gas Accidents. When dangerous gases are to be used there is an effective way to avoid accidents. There was no excuse for the accidents which took place a year or so ago due to the occasional escape of methyl chloride from mechanical refrigerators. There is no reason why conditions which may give rise to dan- ger should ‘be permitted in the use of compressed gas for cooking. Com- prssed gas is now used in many homes, especially farm homes. The great cause of danger in the use of many of these gases is that they may be present in toxic or in explosive quantities without being evident to the sense of smell. It has accordingly been suggested, as the result of experi- ments at the Bureau of Standards, that these gases should carry with them warning odors. Such a gas, in small quantities, would not interfere with the main pur- pose of the gas to be used and would be a safeguard of the first order. To be effective such a gas should be par- ticularly unpleasant. ; —__+++___ Odorless Disinfectants. Ferric chloride, 4 p.; zinc chloride, 5 p.; aluminum chloride, 69 p. 2. Alum, 10 Ib.; sal. soda, 10 Ib.; sal, ammoniac. 2 Ib.; salt, 5 p.; calcium June 4, 1930 chloride, 4 p.; manganese chloride, 3 p.; water, q.s., 16 gal. Dissolve the alum in 8 gal. of boiling water, then add the sal. soda, followed by the acid hydrochloric, until the precipitate first formed is dissolved. Dissolve the re- maining ingredients in the balance of the water and mix with first solution. —_2++___ Black Ink For Brass Stamps. Ordinary printers’ ink thinned with olive oil or— : Aniline black. Eo. 3 drs. Distilled Water 2200 10 drs. Wood) Vanegar 22002 a. 10 drs. Rectined ‘Spimt 22000 10 drs. Glycerin 230 7 OZS. Mix and dissolve. —_2>+-___ Baldness. dincture cantharidis .0.-2 5 Balsami peruviand 200) 2 10 Olei rosmaning 2 (Cetae alpae te 10 remot i oe 75 M. et sig.: Rub a small portion daily into the bald scalp. ——__>+ 2 ____ Subacute Eczema. Denigailol 2 15 to 45 ers. Une. Zinc Ox 2 to make 1 oz. S. Apply externally in thin layer. Pempodiol Y% dr. Zine Oxid Siatch So aa 2 drs. Petrolat alb. 22 t 6 drs. Glove Cleaner. Tincture of quillaia, 10 parts; sul- phuric ether, 10 parts; ammonia water, 3 parts; oil of lavender, 0.5 parts; deodorized benzine, enough to make 100 parts. Mix. Shake before using. TWO FAMOUS BRANDS, KNOWN FOR QUALITY WHEREVER MEN BUY CIGARS THESE LEADING QUALITY CIGARS ARE GOOD CIGARS TO TIE TO Distributed Throughout Michigan by Lee & Cady | peenreroncnrnemcmerr ATTEN pe enennen mama Ana June 4, 1930 MICHIGAN TRADESMAN 27 Make the Most of Telephone Cus- oil, certain soaps, ammonia, ete., can WHOLESALE DRUG PRICE CURRENT tomers. be quickly sold if the telephone clerk When the telephone rings do you suggests their value for cleaning day. Prices quoted are nominal, based on market the day of issue. think of it as an interruption—or as a i 35@1 50 £E q : ; 5@ Belladonna ___-- D1 44 aie? et : | When On Your Way, See Onaway. Acids ivi te eae ---- 1 =o ea one 9a sale: elephone customers are time- : Borie (Powd.)-. 10 @ 20 sUDEDS -------- 9 WW@d «ao i Tuecac ga ee Aa H Onaway, June 3—It does us good soric (Xtal) 40 @ go Hiseron 4 00@4 25 Benzoin Comp’d_ @2 40 " ~ we i sc iN > 4 € — € “ 7 is ore e > > savers. ave someone ready to ans- to report the number of people who Garbolie 38 @ 44 ae toate a °: a wer the telephone cheerfully, and have have obeyed the above slogan during Cutric ------ 52 @ f Saitear Boece 4 ria 75 aa @2 28 what your telephone customer wants, the past week. The first contingent Numatic ------- 9”@ 15 Juniper Wood —150@1 7% Catechu —-----— et ia ~ en ye ee Nitric ---------- Y 3 ar eG 5G +n ‘ine ‘ @2 16 Oe Gai 16 five telephone service TG, ai, Boy Scant hom Vp. Cas i @ 2% Lard. extra 1 sigi gs Cinchona ————— ou i ; , and his fifty Boy Scouts from Ypsi- Sulphuric —..___ SQ 9 pee a 2 = aa oe ‘ ee D2 76 ute i ses » ae eqs Lavender Flow__ 6 00@6 2 Cunebhs 25. @2 76 satisfactorily and quickly is to group — fanti, who have been enjoying the time Partaric -~------ ce @ © Fovcnaer Gar’n_ 1 25@1 50 Digitalis -._-___- @2 04 your canned fruits and vegetables near of their lives at the State Park on : Lemon -________ 4 00@4 25 oo Ses 2 the display of fresh fruits and vege- Black Lake, fishing and sight seeing. Wat Diag @ 18 Eiiccan polled. bbl 1 18 Gone ‘Ammon. @2 04 ee AO a tace fe 2S. - after < ater, 246 deg... FT = @ ‘ os aye Lea ae is AF 1 OF tables. If the telephone is in easy They left for home Saturday after a Water, 18 dee... 06 @ 15 Linseed. bid. less 1 23@1 36 lodine —________- @1 25 ae three day stay. Water. 14 dee. 5%@ 13 Linseed, raw,less 1 20@1 33 Iodine, oe SS. @} 50 vision of both these groups the clerk Visitors from all parts of the Union Carbonate _____- 20 @ 26 epee Abe arta. To oo = pt vine @t ys who answers the telephone can cast his have been flocking in during the past Chloride (Gran.) 08 @ 18) Give wae 4 a a ac ans @2 52 eye over both the fresh < anne week, many newcomers in addition to Olive, Malaga, : Nux Vomica ---_ @1 80 > en ane cae the former residents. California, Ar- Balsams yellow or 3 00@3 50 Opium ---_______ oo * products. If the customer asks, “Have aib: @1 25 ive, Malag Opium, Camp. -. @1 44 D : : kansas and Kansas have helped fill up Copaiba -------- 1 00@1 25 Olive, Malaga, Opium, Deodorz’d @5 40 you nice spinach to-day?” and the the tourist register. Fir (recon) a0 bol 00 eo 2 85@3 25 Rhubarb : @1 92 : : . : ir regon 5G Gruss Soe ae on nubarb -------- 2 clerk, looking over the spinach supply, We A. Burton, representing the Peru = - 3 25@3 50 Ona sibel : wes 50 sees that only the poorer grade is left, United States Chamber of Commerce Tolu ------------ 2 00@2 2% Origanum, com’l 1 00@1 20 Paints ! i eon i : -ennyroyal ____ 3 00@3 25 he can suggest canned spinach, givi and Nation's Business, has done a good Be 5 50@5 7 ° , 33, @141 ie he ee ae. ' » SIVINE — husiness in the city getting renewals Barks 8 Hee os eae 00 Loan ‘hie One kOe 1e different brands and sizes of ears and new subscribers. a ay 50@ a Rosemary Flows 1 25@150 Lead, white oil 13%@14%4 He should know why canned spinach E. J. McMullen, editor of the Lin- gagsafras (pw. 60c) @ 50 “andelwood, E. a gas et tad sri @ 2% ' / a : 4 eg teen ae ae . oe d oe 2 50@12 75 chre, yellow less 3@ 6 is good, tactfully suggest that it is coln a uae ie a foe oO ee Soap Cut (ows) oo@ 30 Sassafras, true 2 00@2 25 Red Venet’n Am. 3%@ 7 cleaner and all ready to heat and Paeer.tms week demonstrating his = (06 -----------== : Sassafras, arti’! 75@100 Red Venet’n Eng. 4@ 8 ‘ : good intention to remember his home : Spearmint -_____ 7 00@7 25 Putty --------_-- 5@ 8 ocr ye. town, even though his visits are few Berries aor w--------- 1 50@1 75 wee so 514 3% 7. . . oe : . ‘ € y 7 @7 25 ee eee 04% @ The same is true of fruits. Every and far between. It is nice of Mac ue oe as . oe ae Usp os | oe - L. H. P. Prep.__ 2 80@3 00 now and then there ic a eenerall de to do this and his cheerful disposition He ee @ 20 Turpentine. bbl. _. @ 5 Rogers Prep. -. 2 80@3 00 d then there is a general dearth daniper oo lo@ 20 TF ne, p 59 of lemons. If a telephone customer and pleasant smile left a lasting im- Prickly Ash ------ oe Witererech i ade ‘ ‘ : pression on our entire community. leat 7 : 6 00@6 25 M : ee te ae a fe 0@6 2: sceillaneous wants lemons she is at a disadvantage Hongore Bay visitors at Black Lake Extracts Wetec a Gee : : if you are out of this fruit, because report big catches of fish this year. Bicorice 9. 60@ 75 Direh 8 | _. 3 00@3 25 pea ae ae ne she can’t shop around for them—that The State of Ohio furnishes the great- Licorice, powd. -- 60@ 10 ~ ir asa at i916 ‘Anas powd and ae as o est number at this famous resort and oe oa * SOUS Te Sreaad 9@ 15 is, she doesn’t want to phone some al Beac hice i @ base aia acts ac Flowers Wormwood, oz. -. @200 Bismuth, Subni- ni other store and ask them to serd up ost to the enthusiastic crowds. kept aie a a 5@ 2 Pcie rae 2 25@2 52 2 A , f : . c ee ; FE os a : pane namomile Ge 30@ ¢ Oorax xtal or an order merely of lemons. If you good natured with fish dinners, _ Ghaihomile Ron. @1 25 Potassium powdered _____ 05@ 13 have a supply of the canned lem-ade a Alma returning to Onaway? It Bicarbonate _____ 33@ 40 Cantharides, po. 1 25@1 50 r © ye > r > are Cy. sichr « - 15@ or “ ’ 2 72> > ov you can suggest that she try acan and WOU d appear = by the numbers reg Gums Pe ae = a 40 6Calomel 72@2 82 cf oe Soh ie fucae : a istering from that town the past week. Keuela: dee 50@ 55 Beside - --- o9G 85 Capsicum, pow’d 62@ 75 see how identical the flavor of this Greetings and handshakes indicate the ‘62C}2) $8) -77777 ae st Curate, pana 7a ppc a 8 00@9 00 ° Ae A : . = fore ieee Sane oe § = : , ¢ - 4 a assle 3 $ . lemon powder with the addition of joys of home coming. May the habit Acacia, Sorts _.__ 35@ 40 Chlorate, powd. 16@ 22 Gloves dienes gn @ 7 water is to fresh lemons. Many new Continue to grow. Acacia, Powdered 40@ 50 or Xtal -____ 11@ 24 Chalk Prepared 14@ 16 : { : a 2 The “hack to the fa ida ia We Aloes (Barb Pow) 35@ 45 Cyanide ________. 30@ 90 Chloroform ae 49@ 56 customers for canned fruits and vege- : i. ae farm’ ic Ga Is De Aloes (Cape Pow.) 25@ 35 Ilodide _ oi 4 O6@ et Os Choral Hydrate 1 20@1 50 | : Ie ; ing freely talked of lately. Why not? Aloes (Soc. Pow.) 15w 80 Permanganate 3936@ 95 Guekina 2. Ga 85@13 50 tables rave been won by these Helpful § [4 Gs nice to be able ia come hack to Asafoetida ---—_- 50@ 60 Prussiate, yellow 35@ 45 Cocoa Butter. 60@ 90 suggestions, especially telephone cus- pa and ma. Why not start a farm in- an nine Shee a i ao red -- 2 c Corks, list, less 30710 to fe ee, dustry of your own? Guage 2 @ 60 ae eens ot : : ae Ge Guaiac, pow’d __- @ ‘0 EDErAS —__---_— 3@ 10 If a telephone customer is calling up — eee Signal. Kino eo oe @1 23 R Copperas, Powd. 4@ 10 house-cleaning day it is well to s ae . . - Kino, powdered.. @1 20 ots Corrosive Sublm 2 25@2 30 on house-cleaning day it is well to sug- If you don't claim too much intelli, Yer, @115 Alkanet _____. 30@ 35 ream Tartar S@ & gest your sales on certain soaps and gence, people will give you credit for Myrrh, powdered @1 25 Blood, powdered 40@ 45 Cuttle bone 40@ 50 Sn ei Ave Beg ee : Opium, powd 21 00@21 50 Calamus +s 35@ «86 «€©6(Detxrine 6@ 15 cleansers. A supply of cans of lemon more than you have. Opium, gran. 21 00@21 50 Elecampane, pwd. 20@ 30 Dover's Powder 4 00@4 50 Shellac, Orange 50@ 65 Gentian, woe 20@ 30 peti All Nos. 10@ 15 Shellac, White 55@ 70 Ginger, African, Omery, Powdered @ i6 Tragacanth, pow. @1 75 powdered -_____ 30@_ 35 oS Salts, bbls. @03% Tragacanth -___ 2 00@2 385 Ginger, Jamaica. 60@ 65 Spsom Salts, less 3%@ 10 Turpentine ______ @ 30 Ginger, Jamaica, oe Ergot, powdered @4 00 WE ALSO WHOLESALE powdered ____ 45@ 60 Flake, White ___ 15@ 20 cee Goldenseal, pow. 6 00@6 50 Formaldehyde, Ib. 12@ 35 nsecticides Ipecac, powd. _. 550@6 00 Gelatine _______ 80@ 90 ELECTRIC FANS, JUICE EXTRACTORS, Arsenic 00. os@ 209 Licorice .________ 35@ 40 Glassware, less 55% Blue Vitriol, bbl. @ 08 a ree i 30 Glassware, Phy case 60%. itriol, less 094%@ 17 ris, powdered. 45'@ 50 auber Salts, bbl. @02% VACUUM JUGS, VACUUM BOTTLES, Be Wie tes iseo 23 Poke, powdered. SQ 46 Glauber Salts’ less 04@ "10 ee ee FILMS Hellebore, White Vote Gea 8 ae ree cu oe 2 LM owdered _____- 15@ 25 0SiInwood, powd. @ 50 Glue. Brown Grd 16@ 22 ’ ’ KODAKS, tiikees Powder. 474 %@ 60 Sarsaparilla, Hond. Glue, White ____ 27%@ 35 1 eround = @1 10 xlue, White grd. 25@ 35 COMPLETE LINE OF SODA FOUNTAIN SUPPLIES a Gig Giveering eS 33 9 ia and Sulphur 090 23 oon Mexic. @ 60 2 tee a oe 174%4@ 40 yee OO 23 Squils 35@ 40 Ope 2 75@ 95 FLASHLIGHTS, ELECTRIC LANTERNS Paris Green __-. 264%@46% Squills, powdered 70@ 80 Iodine _____-_-_ 6 45@7 00 ’ Tumeric, powd... 20@ 25 lodoform _______ 00@8 30 BATHING CAPS BATHING SHOES ne Valerian, powd.__ @1 00 a Acetate 20@ 30 ; eg @1 50 Mace powdered_ @1 60 BATHING SUPPLIES, Buchu, powdered | @1 00 Seeds Morphing is" sail $3 TER WINGS, INSECTICIDES, MINERA ioe Gg We Sue —___.. @ 35 Nex Vomica - “ WA ’ ? E WATERS, Sage, powdered __ @ 35 Anise, powdered 35@ 40 Pe wk pow. 160 25 5 : a 22 Pid is 2 13 17 epper, black, pw. 57@ 70 Senna, Alex. _-_-. 50@ 175 a 2 SPORT VISORS CARBONATED Senna, Ti [ae 3 Cover 10@ 16 Peper, White, p. 75@ 85 DRINKS Senna, Tinn. pow. 30@ 35 « * 5 ’ ’ dpc le 5. Caraway, Po. 30 25@ 30 Fitch, Burgundy. 20@ 25 ( 2; ’ 30 25@ @ 5 Uva Ursi -------- ae | Cardanon 2 50@2 75 Quassia ___-_____ 12@ 15 SPONGES, CHAMOIS SKINS, PERFUMES, ou mo pow. .40 30@ 25 Quinine, 5 oz. cans @ 60 ils PO E 20 Rochelle Salts 28@ 35 Fennell ; Saech ze TOILET GOODS, OFFICE. SUPPLIES. oo eek Fennell = jig GD Snoring --- “> ange #8 t 750@7 75 Flax "see Ge aaa ne & oo 6 66 CRC oe ce a en eS See us about Store Fixtures. Also complete line of ROGER’S ae ' © no Ne SS Son meen... 1G ae . V pee cae 3 €0@3 25 Hemp _.. 8@ 15 Soap, mott cast @ 2 : : : : Almonds, Sweet, Lobelia, powd. _. @130 ¢ ey Ns . Brushing Lacquer, House Paints, Varnishes. Complete display + aeons 1 50@1 80 Mustard, yellow 17@ 25 S020, White Castile, in our sample room. ger 2 a ene 1 00@1 25 Eke wi black___ ue 25 Sean win as @15 00 2 ae oo Poppy 22 5@ 3 : e Amber, crude _- 1 00@1 25 Quince _....~--. 1 73@2 00 s io aber bar _- @1 60 Amber, rectified 1 50@1 75 Sabadilla ______ 45@ 50 Oia Ash @ 10 CWO Anise 2002 2 00@2 25 Sunflower ___._.. Da 18 Soda Eicortonate 2 = e@ 10 Bergamont _--. 6 50@7 00 Worm, American 30@ 49 Soda. Sal ______ @ 08 Cajeput (2 2 00@2 25 Worm, Lavant _ 6 50@7 00 Spirits Camphor @1 20 ° ° Cassia. 2. 3 00@3 25 Sulphur, roll... 4@ «ii azeitine erKins rug oO. aa 1 55@1 80 Sulphur, Subl. _44%@ 10 Cedar Leaf _.... 2 00@2 25 Tinctures Tamarinds 20@ 25 : ak : Citronella ______ 1 00@1 20 Tartar Emetic _. 70@ 75 Grand Rapids Michigan Manistee Gloves 4 00@4 25 Aconite _________- @180 ‘Turpentine ven og 3 Cocoanut _--~-- 204G@) 36 Aloes @156 Vanilla Ex. pure 1 50@2 00 God: Eiver —-___ 1 oc be Be oets a, @2 28 ue Ex. pure 2 25@2 50 Crotam oo 5 5 Pea @1 50 inc Sulphate __ 6@ 11 Se MICHIGAN TRADESMAN June 4, 1930 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues Maple Flakes, 24 Rainbow Corn Fla., 36 silver Flake Oats, 18s Sardines, % Oil, k’less 4 75 Salmon, Red Alaska. 3 36 >= LS. a =a 3 30 Postum Cereal, No. 0 225 (jn onlnaa 7 —" 2 50 Post Toasties. 368 --285 Cricken Haddie, No. 1 2 75 Post Toasties, 248 -- 285 ion makes, small —_ 1 35 Pore free, se -— = 2) cod Fisk (ie, 1 oe 1 os Pills Bran, 128 ------- Cove Oysers, 5 oz. -. 1 75 Roman Meal, 12-2 tb. 3 35 Tonster, No. %, Star 2 90 Cream Wheat, 18 ---- 3 90 Shrimp, 1, wet _____. 2 00 Cream Barley, 18 ----3 40 Saras)'4% Oil, Key _. 6 10 Bao Soe, & --- t 00 Sard's, 4 Oil, Key __ 5 00 2 1 2 MICA AXLE GREASE mM 1b oo 4 55 m5 6 25 lv Ib. pails, per doz. 9 40 15 ib. pails, per doz. 12 60 25 Ib. pails, per doz. 19 15 25 ib. pails, per doz. 19 15 APPLE BUTTER Quaker, 24-21 oz., doz. 2 15 Cuaker, 12-38 oz., doz. 2 3: BAKING POWDERS Calumet, 16 oz., doz. 3 Calumet, 5 Ib., doz. 12 Calumet, 10 Ib., doz. 18 Rumford, 10c, per doz. Rumford, 8 oz., doz. 1 Rum/ord, 12 oz.. doz. 2 40 Arctic, 7 oz. tumbler 1 35 Royal, 10c, doz. ---_-_ 95 Royal, 4 0z, Goz. ._._ 1 85 Royal, 6 oz., doz. ~--- 2 50 Royal, 12 oz., doz. -. 4 95 Royal, 5 ib. 25 40 Calumet, 4 oz., doz. 95 Calumet, 8 oz., doz. 1 = 10 60 95 85 Rumford, 5 Ib.. doz. 12 50 K. C. Brand er case 10c size, 4 doz. ~-.--- 3 70 15c size, 4 doz. --.._- 5 50 20c size, 4 doz. ---.-- 7 20 26c size. 4 doz. _.--.. 9 20 60c size, 2 doz. -----. 8 80 80c size, 1 doz. _.--_- 6 85 10 lb. size, % doz. -_-- 6 75 BLEACHER CLEANSER Lizzie, 16 oz., 12s __-- 2 15 BLUING Am. Ball,36-1 0z.,cart. 1 00 Quaker, 1% oz.. Non- 4 freeze, dozen ------ 85 Boy Blue, 36s, per cs. 2 70 Perfumed Bluing Lizette, 4 0z., 12s -. 80 Lizette, 4 oz., 24s -_ 1 50 Lizette, 10 oz., 12s __ 1 30 Lizette, 10 oz., 24s -. 2 50 BEANS and PEAS 100 lb. bag Brown Swedish Beans 9 00 Pinto Beans -------- 9 25 Red Kdney Beans -- 9 75 White H’d P. Beans 7 75 Col. Lima Beans ---- 14 50 Black Eye Beans -- 16 00 Split Peas, Yellow -_ 8 00 Split Peas, Green -_-- 9 00 Scotch Peas 6 25 BURNERS Queen Ann, No. 1 and . a6 36 White Flame, No. 1 end 2, dox. _.._.... 25 BOTTLE CAPS Dbl. Lacquor, 1 gross nke., per gross ._.. 16 BREAKFAST FOOD Kellogg’s Brands. Corn Flakes. No. 136 2 85 Corn Flakes. No. 124 2 85 nkg., per gross ---. 16 Pep fe oe. 2 79 Pan oe. 22 00 Krumbles, No. 424 _._ 2 78 __Bran Flakes, No. 624 2 45 Bran Flakes. No. 602 1 59 Rice Krispies 6 oz. __ 2 79 Rice Krispies, 1 oz. -- 1 10 Silver Flake Oats, 12s 90 lb. Jute Bulk Oats, . nae Ralston New Oata, 24 2 70 Ralston New Oata, 12 2 70 Shred. Wheat Bis., 36s 3 85 Shred. Wheat Bis., 72s 4 Triscuit, 248 ---....... 1 70 Wheatena, 188 ----.-- 3 70 BROOMS o ewell, doz. ~--------- aa Parlor, 23 lb. 8 25 Fancy Parlor, 23 lb... 9 25 Ex. Fancy Parlor 25 lb. 9 75 Ex. Fcy. Parlor 26 lb. 10 00 oy 2 eee 1 75 Whisk, No. 3 --------- 2 75 BRUSHES Scrub Solid Back, 8 in. ---. 1 50 Solid Back, 1 in. -1 75 Pointed Ends -------- 1 25 BUTTER COLOR Dandelion -.---------- 85 CANDLES Electric Light, 40 lbs. 12.1 Plumber, 40 Ibs. ----- 12.8 ParaGine, 6s __-_____ 14% Paraffine, 12s ------- 14% Witkin oo 40 Tudor, 6s. per box -- 30 CANNED FRUITS Hart Brand Apples No. 10 5 75 Blackberries a No: 2 oe ‘ 75 Pride of Michigan ---- 3 25 Cherries Mich. red, No. 10 ----12 50 Red: No, 1)... 13 00 Red, No. 2 2. 4 25 Pride of Mich. No. 2_- 3 65 Marcellus Red ------ 3 25 Boome: Fie 2 70 Whole White —~-._----- 3 10 Gooseberries Ne: 30 00 Pears 19 oz; glans oo 5 65 Pride of Mich. No. 2% 4 20 Piums Grand Duke, No. 2%4__ 3 25 Yellow Eggs No. 2%__ 3 25 Black Raspberries MG 2 oe ee 3 75 Pride of Mich. No. 2__ 3 25 Pride of Mich. No. 1__ 2 35 Red Raspberries No 2 2 3 25 Re: 4 3 75 Marcellus, No. 2 _____ 3 75 Pride of Mich. No. 2. 4 25 Salmon, Med. Alaska 23 60 Salmon, Pink, Alaska 1 95 Sardines, Im. \%, ea. 10@22 Sardines, Im., » ea. Sardines, Cal. __ 1 35@2 Tuna, %, Curtis, doz. Tuna, \%s, Curtis, doz. Tuna, % Blue Fin _. Tuna, 1s, Curtis. doz. CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Beef, No 1, Corned —_ Beef No. 1, Roast __ Beef, 2 oz., Qua., sli. Beef, 3% oz. Qua. sili. Beef, 5 oz., Am. Sliced Beef, No. 1, B’nut, sli. Beefsteak & Onions, s Chili Con Car., 1s -.. 3 2 2 7 2 4 2 3 1 2 2 4 3 1 Deviled Ham, %s -_-- 2 Deviled Ham, %s --... 3 Hamburg Steak & Onions, No. 1 --.._. 3 Potted Beef, 4 oz. _-.. 1 Potted Meat, % Libby Potted Meat, % Libby Potted Meat, ua. Potted Ham, Gen. % 1 Vienna Saus., No. %1 Vienna Sausage, Qua. Veal Loaf, Medium _. 2 Baked Beans Campbelis _._ 1 Quaker, 18 oz. -.---. Fremont, No. 2 ~.---. 1 Snider, No. 1 _...._._ 1 Snider, No. 2 —....-_.. 1 Van Camp, small ---. Van Camp, med. -__-. 1 25 25 60 20 25 00 CANNED VEGETABLES Hart Brand Baked Beans Medium, Plain or Sau. 90 No. 10, Sauce .... 6 50 Lima Beans Little Dot, No. 2 -_. 3 10 Little Quaker, No. 10_14 00 Little Quaker, No. 1. 1 95 Baby, No: 2 2. 2 80 Baby, No. 2) 1 95 Pride of Mich. No. 1. 1 65 Marcellus, No. 10 -_.. 8 75 Red Kidney Beans No. 20 2 6 50 No. 3 3 70 No 2 2.00 1 30 No. 1 90 String Beans Little Dot, No. 2 ___. 3 45 Little Dot, No. 1 --.. 2 50 Little Quaker, No. 1_. 2 00 Little Quaker, No. 2__ 3 00 Choice Whole, No. 10-13 25 Choice Whole No. 2__ 2 60 Choice Whole, No. 1__ 1 80 Cut No. 16-20. 10 75 Cut. No. 2... 8 Cut No. 4 1 60 Pride of Mich. No. 2__ 1 75 Marcellus, No. 2 _.__ 1 60 Marcellus, No. 10 __- 8 50 Wax Beans Little Dot, No. 2 ___. 2 80 Little Dot, No. 1 -... 2 10 Little Quaker, No. 2__ 2 70 Little Quaker, No. 1__ 1 95 Choice Whole, No. 10_13 25 Choice Whole, No. 2__ 2 60 Choice Whole, No. 1.. 1 75 Cut. No. 20:2 10 75 Cut No. 3 215 Cut No. 1 eos 1 45 Pride of Michigan -. 1 75 Marcellus Cut, No. 10. 8 50 . Beets Small, No. 2% -__--. 3 00 Etxra Small, No. 2 __ 3 00 Fancy Small No. 2 -. 2 50 Pride of Michigan - 2 25 Marcellus Cut, No. 10. 6 75 Marcel. Whole, No. 2% 1 85 Carrots Diced, No, 2 2.0 40 Diced, No. 10 —~_------ 7 00 Corn Golden Ban., No. 3_. 3 60 Golden Ban., No. 2. 2 60 Golden Ban., No. 10-10 75 Little Dot, No. 2 ---. 1 80 Little Quaker, No. 2. 1 80 Little Quaker, No. 1- 1.45 Country, Gen., No. 1. 1 45 Country Gen. No. 2__ 1 80 Pride of Mich., No. 5. 5 20 Pride of Mich., No. 2. 1 70 Pride of Mich., No. 1. 1 35 Marcellus, No. 5 --.. 4 30 Marcellus, No. 2 -... 1 40 Marcellus, No. 1 ---. 1 15 Fancy Crosby, No. 2... 1 80 Fancy Crosby, No. 1... 1 45 Peas Little Dot, No. 2 -_.. 2 75 Little Dot, No. 1 -.-. 1 90 Little Quaker, No. 10-12 50 Little Quaker, No. 2.. 2 50 Little Quaker, No. 1_. 1 75 Sifted E. June, No. 10_10 35 Sifted E. June, No. 5_. 5 75 Sifted E. June No. 2__ 2 00 Sifted E. June, No. 1__ 1 40 Belle of Hart, No. 2_. 2 00 Pride of Mich., No. 10_ 9 10 Pride of Mich., No. 2__ 1 75 Gilman E. June, No. 2 1 40 Marcel., E. June, No. 2 1 40 Marcel., E. June, No. 5 4 50 Marcel., E. Ju., No. 10 7 50 Templar E. Ju., No. 2_1 35 Templar E. Ju., No. 10 7 00 Pumpkin 50 Marcellus, No. 2% -.. 1 40 Marcellus No. 2 __. 1 15 Sauerkraut No. 10 202 00 No: 2 1 60 No. 2 1 25 Spinach No. 2% 2. 2 50 No, 2 oo 1 90 Squash Boston, No. 3 ~-_..-._ 1 80 Succotash Golden Bantum, No. 2 2 75 Little Dot, No. 2 -___ 2 55 Little Quaker ~_______ 2 40 Pride of Michigan ____ 2 15 Tomatoes Mo: 10) 2 6 50 NO; Zee oe 2 35 No; 2 2 1 65 Pride of Mich., No. 2% 2 25 Pride of Mich., No. 2__ 1 50 CATSUP, Beech-Nut, small ____ 1 65 Lily of Valley, 14 oz.__ 2 26 Lily of Valley, % pint 1 65 Sniders, 8 oz. -_______ 1 50 Sniders, 16 oz. ~...__ 2 35 Quaker, 10 oz. ______ 1 35 Quaker, 14 oz. ______ 1 80 Quaker, Galon Glass 12 50 Quaker, Gallon Tin __ 8 50 CHILI SAUCE Snider, 16 oz, -....___ 3 15 snider, $ oz, 2 20 Lilly Valley, 8 oz. __ 2 25 Lilly Valley, 14 oz. __ 3 25 OYSTER COCKTAIL Sniders, 16 oz. -_. __ 3 15 Sniders, 8 oz. ._____ 2 2u CHEESE Roquefort 2.280 62 Pimento, small tins__ 1 65 Wisconsin Daisy —-__.__ 22 Wisconsin Flat -______ 22 New York June ________ 35 Sap. Sago 22 40 Brice 23 Michigan Flats ________ 21 Michigan Daisies ______ 21 Wisconsin Long Horn__ 22 Imported Leyden ______ 28 1 lb. Limburger _______ 30 Imported Swiss ________ 58 Kraft Pimento Loaf __ 30 Kraft American Loaf __ 28 Kraft Brick Loaf _____ 28 Kraft Swiss Loaf _____ 35 Kraft Old Eng. Loaf__ 46 Kraft, Pimento, % Ib. 2 25 Kraft, American, % lb. 2 25 Kraft Brick, % Ib. __ 2 25 Kraft Limburger,% lb. 2 25 Kraft Swiss, % lb. __ 2 35 CHEWING GUM A Black Jack ~_.. 65 Adams Bloodberry --.. ti Adams Dentyne ----... 65 Adams Calif. Fruit -. 65 Adams Sen Sen -.-.-- 65 Beeman’s Pepsin ------ 6d Beechnut Wintergreen. Beechnut Peppermint-- Beechnut Spearmint Doublemint -.-.----.-- 65 Peppermint, Wrigleys -. 65 Spearmint, Wrigleys -- 65 Droste’s Dutch, i lb.__ 8 50 Droste’s Dutch, % lb. 4 50 Droste’s Dutch, %.lb. 2 35 Droste’s Dutch, 5 lb. 60 Chocolate Apples ve 50 Droste’s Bars, Delft Pastelles 1 lb. Rose Tin Bon Bons... de 7 oz. Rose Tin Bon A 13 oz. Creme De Cara- gue 13 20 12 oz. Rosaces -__--_- 10 80 % lb. Rosaces -...---- 7 80 % Ib. Pastelles —_.._- 3 40 Langres De Chats .. 4 80 CHOCOLATE Baker, Caracas, %s —.-_ 37 Baker, Caracas, 4s -... 36 SLOTHES LINE Femp, 50 ft. -__ 2 00@2 25 Twisted Cotton, DO ft os 50@4 00 Braided, 50 ft. __.____ 2 25 Sash Cord -____- 2 85@3 00 COFFEE ROASTED Blodgett-Beckley Co. Old Master ....... 40 Lee & Cady 1 lb. Package Melrose 30 Liberty —_ 18 Quaker: 2020 33 INGGTOW 225 oo 32 Morton House ________ 40 MOND) oo 31 Royal Club ... 0 2 27. dmperial 41 Masesuic 2 35 Boston Breakfast Blend 29 McLaughlin’s Kept-Fresh Coffee Extracts M. Y., per 100 ______ 12 Frank's 50 pkgs. __ 4 25 Hummel's 50 1 Ib. 10% CONDENSED MILK Leader, 4 doz. ______ 7 00 Eagle, 4 doz. __._____ 9 00 MILK COMPOUND Hebe, Tall, 4 doz. ___ 4 50 Hebe, Baby, 8 doz. __ 4 40 Carolene. Tall, 4 doz. 3 80 Carolene, Raby ______ 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. __ 3 90 Quaker, Baby. 2 doz. 3 80 Quaker, Gallon, % doz. 3 80 Carnation. Tall, 4 doz. 4 35 Carnation, Baby, 8 dz. 4 25 Oatman’s Dundee, Tall 4 35 Oatman’s D’dee, Baby 4 25 Every Day, Tall .___ 4 25 Every Day, Baby ___. 4 25 Pet aa 2 4 36 Pet, Baby, 8 oz. ____ 4 25 Borden’s Tall ________ 4 35 Borden's Baby ______ 4 25 CIGARS Airegale: 3s 35 00 Havana Sweets _____ 25 n0 Hemeter Champion__ 37 50 Canadian Cluh ______ Qh ne Rohert Emmett ____ 75 00 Tom Moore Monarch 75 00 Wehster Cadillac ____ 75 0 Webster Astor Foil__ 75 90 Webster Knickhocker 95 00 Webster Albany Foil 95 00 Bering Apollos —..... 95 00 Bering Palmitas _. 115 00 Bering Diplomatica 115 00 Bering Delioses ~.__ 120 00 Bering Favorita .... 135 00 Bering Albas _...__ 150 vv CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 18 Horehound Stick, 5¢ _. 18 Mixed Candy Kindergarten —- ....____ 17 Eiew der 13 French Creams -.-..___ 15 Paris Creams ___...___. 16 Grocera: 200s 11 Fancy Mixture __..___. 17 Fancy Chocolates lb. boxes Bittersweets, Ass’ted 1 75 Milk Chaqcolate A A 1 75 Nibble Sticks ..__.._-1 75 Chocolate Nut Rolls — 1 85 1 Magnolia Choc -_ __- 25 Bon Ton Choc. ______ 1 50 Gum Drops Pails ADISG fo 16 Champion Gums --____. 16 Challenge Gums ____.. 14 Jelly Strings -...__.... 18 Lozenges Pails A. A. Pep. Lozenges —_ 15 A. A. Pink Lozenges .. 15 A. A. Choe. Lozenges... 15 Motto Hearts __________ 19 Malted Milk Lozenges __ 21 Hard Goods Pails Lemon Drops -.. 2... —— O, F. Horehound dps.__ 18 Anise Squares 18 Peanut Squares ne 17 Cough Drops Bxs Putnam s 220 1 35 Smith Brog, 27. 1 50 budens 222 1 60 Package Goods Creamery Marshmallows 4 0z. pkg., 12s, cart. 85 4 oz. pkg., 488. case 3 40 Specialties Pineapple Fudge ______ 18 Italian Bon Bons ______ 1 7 Banquet Cream Mints_ 23 Silver King M.Mallows 1 15 Handy Packages, 12-10c s0 COUPON BOOKS 50 Economic grade 3 50 100 Economic grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time. special- ly printed front cover is furnished withovt charge. CREAM OF TARTAR 6 lb. boxes ________ waaay 40 DRIED FRUITS Nay. ik - ¥. Fey., b. box 15 N. Y. Fey., 14 oz. pkg. ag Apricots Evaporated, Choice __.. 19 Evaporated, Fancy ____ 2% kvaporated, Slabs _____ 18 Citron 10 Nb: box 40 Currants Packages, 14 oz. _____ 18 Greek, Bulk, Ib, _..___ 18 Dates Dromedary, 36s ______ 6 75 Peaches Evap. Choice __________ 19 Hancy (ee 22 Peel Lemon, American _____ 30 Orange, American _____ 36 Raisins Seeded, bulk ________ 08 Thompson’s s’dless blk 07% Thompson’s seedless, Oe 08 Seeded, 15 oz. ________ a California Prunes 60@70, 25 Ib. boxes__@12 50@60, 25 Ib. boxes__@12% 40@50, 25 Ib. boxes__@13% 30@40, 25 Ib. boxes__@14 20@30, 25 Ib. boxes__@20 18@24, 25 lb. boxes__@29 Hominy Pearl, 100 lb. sacks __ 3 46 Macaronl Mueller’s Brands 9 0z. package, per doz. 1 30 9 02. package, per case 2 60 Elt 20 Ib _— bow, eee 7@8 Ege Noodle, 10 Ibs. __ a Pearl! Barle Chester 2. sant 3 75 0000 7 00 Barley Grits ____-----5 00 ee re June 4, 1930 MICH Fs IGAN TRADESMAN et India: 10 Alm Shelled ‘ onds Salted -______- 95 FRESH MEATS : 2 Pearl ee 928 Ibe — Top Stee ey Med ha gata WASHING . : : rs : 1, Midule, & oa sacks __ 09 Filberts Sen oe 12 Good St'rs & — ee . Fancy, 100 Ib. 13 00 Bon Am POWDERS Tobasco, 2 oz. ox D ’ .. 3 doz. 405 Pecans Salted _....... 32 *f 153 ap Milkers, b i Pd., 18s, bo SI : -=----- 4 2 romedary Inst! Pecans Salted Med. Steers & . bbls, -----_ 18 59 Bon Ami C , box 1 90 10 You, 9 0z., doz._-_ 2 25 ant .__ 350 Walnuts Burdo ______- 82 Com. Ste Heif. _.16 K KKK ae ui Cake, 188 _.1 62% A-l, large a aoe nuts Burd . Steers & EH K No Brill ge ---- urdo __----- 67 s & Heif. __ 15 rway -_ 19 50 io — Ad sea. 475 Jiffy Punch & Wh patie — 1 Climaline, 4 doz. co a Gane MA ———— 3 15 3 om, Se ee as ee Mince MEAT To Veal Gi teach 1 a Pei 100, 5c __.. 3 $3 ee ae arn se 3 3¢ ssorted flavors. pci akg a doz. -.. 6 47 a Co ae 18 Boned, 10 Ib. a 16 Gola Dust ao -- 3 50 Quaker, 3 dos. case - 3.50 Medium ————-_--__—__—_ 14 cai Wack, if Laswe 230 6 = v.c ine = Hwee ib 02 11 SHOE BLA Golden Rod, 24 arge 3200 Ry. lodgett-Beckley Co. Lily white” Co. Brands OLIVES La 2 in 1, Past oe La France Laun., 4 dz. ; 60 neyal Gane oan Harvest Queen _____- 830 4 oz. Jar, Plain, do: Spring tase B. Z. compen doz. ___1 35 Qld Dutch Clean. 4 dz. 3 40 yal Garden, % Ib. -- 17 oo ee Te Oe er Plain, doz. 135 Good ——-...------.---_- 2. oe i a 508 __ ' 4 of Jar Plain. doz - Bee Bixbys, Dozz. _______- 2 00 os ‘ Ja iS eee oo Pint Jara, Plate, doz 475 Poor oe | Shino, @ cis - ~ - Medium a Quart Jara. Pi fase 8 | oon 90 aprei No More, ( oe ~- 35@3: oo | Brands t Gal. — = — — lrmrmDmmhm,C lL C.:ltltCUE OS : Se " a ee [eee 31053 Home Sa gaa ------ 740 5 Gal. Kegs, an =e - aca STOVE POLI Rub No More. 20 Le. 400 No.1 wo 52@61 Pianos Goa . ee oe Jar, Stuff., doz. 1 35 a0 S pores: per doz oo oo en 48, 1 ib. pkg. Sifting --____ i oo. Zz. Jar, Stuffed Poa ee 2 ack Silk Liquid: dz. 85 sani Flush, 1 doz. _. 3 85 oe FRUIT can 9% oz. Jar, Stuff. pat 2 = eee 10 Black Silk ae dz. 1 35 i tf dox 2 95 “ . S 1 Gal. Jugs, Stuff., dz. 2 70 Seite ene Vania’ = ; = Sonpine .. ------ 215 Ghoi Gunpowder : : r ai ene: Er 3 S . 12 oz j 10ice Hatt pint” Grand nee PARIS GREEN a 24 i 2 iaauts coe aoa. 3 a0 ee ie 10 oz, 400 meg Ons pint Je 760 48 22 ay Ss eee 1 Radium, per. d ie oz. 1 40 pb ian lll “ HE hi ge a re Ld 6-00 enone seam anielne at ae Shoulders: Risi : oz. _... P 3p sPeedee, 3 doz. __-- a Half peti oat ol} te and Ge lo ns - Geri 17654 cea oi See ie : 20 a. eee a 30 Neck bones —-——-_—--—- i oe eS Weenei. 4 a= Tin Paehoe ewan a Ge . No. 5 “ -----+-- 75 e, medium -—-----_ 57 a eis PEANUT Coeiok rinmines 2 ag Vuleanol, No. ie a 4 9% yandot Deterg’s, 24s 2 75 —- & alt pint {200055 Stovoil, per doz.’ naan : One pint 22a. 8 BO PROVISIONS a SPICE Co en acai Breakfast on agree crear Barres fk 2. soho 6 gallon 15 40 Share ae __ 25 00@28 00 c : SALT Alisnice| Famaic Congou. Fi oe = 35@36 ut Clear26 00@29 00 olonial, 24, 2 Ib wa el @40 » Fancy ---. 42@43 GELATINE Colonial, 36-1% ______ 9% «6 ae Zanzibar __.. @50 i> Rage ee a6 Dry Salt Meats Colonial, lodized, 24-2 25. 3 ae Canton... eao Minute, 3 doz. ____. 405 D S Bellies __ 18-20 Med. No. 1 Bbls. ie oo 5c pkg., doz. @40 Een, White = 4 66 = 20@18-17 be No. 1, 100 lb. bk. ‘ a a! an eo @iy uaker, 3 doz. __--_. 22 armer S 70 Ib. _ oe oe @40 ——- 5 Lard Packers pec., 70 Ib. 95 Mace, Penan : . 5 Meat, 50 = Me . 1 39 SURESET PRODUCTS ee a 11% Crashed Rock for Ps 57 LG ges 5 @32 Made in Grand Rapids Bel Car-Mo Brand 50 lb. tubs panes “ Butter Salt. 280 i cach a5 Wutmess. 10090 on Cc TWINE gad Home Oomed a as ae 20 i, nada. aden % Block, 50 Ib. 0 Ib. bbl.4 24 Nutmess, 5-110 _. @59 Canten 3 ply cone -_-_ 40 oe — in case —. 2 90 5 1b: pe __--advance % oa 280 Ib. boi. 4 10 epper, Black _..._ @50 Wool, 6 oo — 3 i 5 ----advanec e per b z Se ee — 18 or a 3 Ib. e 1 50. : ale ---_ 2 4% ib) pals oe eee a __.-advance 1 aa 3 Ib., per bale ____ 2 - Pure Ground | Som mie as “4s Aliso n Bulk VINEGAR PETROLEUM PRODUCTS oe ee 12 Cee Smoked, a ee Se oS : hite ---_> @80 No. 3. pel mae 1 50 sert. 4 doz. go, V.M ne Gasoline 38.1 Headche oo 35 Pepper, Cayenne @ I oer Sree 23 Supecer Gulati Dea) 8 20 . M. & P. Naphtha__ 18.8 ese ------------ 18 Paprika, Spanish ___ = haa hpi Rolls, per doz. 7 sents 26 02. 1 doz. 5 00 ISO-VIS MOT ee cena Co ee 50 Sureset Ice Cream gp OR OILS oked Meats ace ter, No. 3, doz. 2 00 i owder, 4 doz. ---. 3 20 Light slate nesmubea Hams, Cer. 14-16 lb. @26 Seesentta ew oe 8 “inest Pudding 2 eC ean Co 77.1 Hams. Cert., Skinned i Chili Powder, 15c Powder, 1 doz. Coun- a 17.1 ao ihe @26 Celery Salt, ae 1% WOODENWARE ter Display, 4 to case 3 20 Ag) | helen arama 77.1 am, dried beef Sage, 4 G2... : Bask Mince (Pure peat ot Y -------. ---- Ct Knuckles _____ 42 Onion Sake 200] 90 Bushels, nace t Orangeade & Lemon- ay Loe a Hams .. @17% Gale 0 2 1 35 Wire handles and, ade, 2 a hae 8? la e sn Boiled -- @17% Ponelty, 7 = Bushels, narrow band. 75 Counter Display : TR jams Sitehen Bo ioe ae wood han : Finest Fruit Pinch - nS rine Boiled Hams - — Ce Laurel ane 4 ..| 450 Market, ane ndle__ 80 Danciope sivie 2 dos anes Hams ______ a Marjoram, 1 oo 20 Market, single aoe 90 oe as a6 oo. 3acon 4/6 Cert. 24 @3 a Savory, 1 oz. 2 ie = at ingle handle. ¥5 a = o i 32 , 2 a on ve . large oe : ee ae PRESERVES ee ee 65.1 B Beef bio a. lots cil le 2 Tumeric, 2% oz. ___- = au mt, medium — | : =e ; : ; al . zed, 32, 2 4 a © ee “a Imitation, ee ails 3 30 Heavy 65.1 i. S rump 28 00@36 00 Five case shi Le ae 2 40 ee 6 50 cS ee ae Special heavy --.--- gl 24... aie STARCH Ch ure Pres., 16-02, dz 240 Polarine ---22---- 65:1 BORAX K Corn oe 3 gal. cach 900 eee : ci Sarrel, Ep a : 1m sELLY GLASGES is Cn 65.1 ee i foe 40 ibs... ty «= te G 10 gal., each__ 2 55 8 oz.. per doz Finol, 4 0z. cans, doz. a ; 24. 1 cipal ao bags _.. 4.50 gal, pergak _ 16 , fore Finol, 8 Z 50 ae Ib. packages —_ sc. Goss 1 lb. pkg gs. 3 6 OLEOMARGARINE Puowan 160 doz. 2 30 RIC a 10 oz. packages a ‘ 33 Guanes 48-1 -----__ + 80 16 ot Palls Van Westenbrugge Brands Parowax. 40, 1 Ib. _. =. i an E , % oz. packages __ 4 00 or 4k Ge 7. 3 at Galveudae. vas Carload Distributor Parowax. 20, 1 Ib. _. oe Waves ake Rose ____ 5.65 i at ee 9 35 Se ee ee a ea 07 i ct Be en a SOAP Gloss 10 ut. Flaring Gal. Jr. 5 i : 00 —e Amo. Feunity, 100 box 6 20 ane 4s. Te plas 2 60 at. Tin Dairy ____ 4 00 Dutch Tea Rusk Co ee ae ca Aci tae tee Tra ; H : S apc < 36 rolls Pea Fels Naptha, 100 box a Hf Blastl Gloss, aa a a7 aes Wood, ahi. 60 ia case ____ 4 25 Flake White, 10 box 2 8 Tize c, 64 pkgs. 5 $ are wood, 6 holes 7 oo ’ per case __.. 3 25 Grdma White N x ¢ 70 TH. , =i. 33 Mouse, tin, 5 hole ' 70 1 rolia, Der case _- 150 Jap Rose, 100 sae 10s 3.75 Tiger. 50 Ibs. ______ 0 Rat, wood _- oo a0 Nucoa, 1 18 lr per case__170 airy, 100 box [oth " nt ae . = . he a rtons, per case __265 2lm Olive 144 box a 0 Mouse, spring ___-____ 3 Nucoa, 2 and 5 Ib. -_- 20% Se he | Leae, 100 box oe SYRUP oe 7 Octagon, 120 ___-____ a0 Cc Ww ae orn Tubs lison & Co.'s Brands hou SALERATUS Pee, a0 bax 771 4 sp | Blue Karo, No. 1% ea ae oo oe Le ee ge seme sh n Gracias ee : Semdac, 12 at. cans 5 00 SA ar, 50 sm. 21 ue Karo, No. 10 _- : talvanized ..__ 6 75 Sones : L SODA Grandpa Tar, 50 © Rad warn No 1G 8 tt ---- 6 75 special Roill PICKLES Granulated, 60 Ibs. cs. 1 35 Trilby Soap, 100, ao os Rea Karo, No. 1% _- 3 06 w MATCHES Medium Sour Granulated, 18-2% Ib. 7. eee 25 Red Karo, No oto ae aaa Diamond, If box —- 440 ae ce OO 1 00 ams Mug, per doz. 48 i. eo oe ‘7 Searchlight, 144 box__ 4.40 Imit. M ee Stans 6 unio Red Label, 144 bx 4 Sweet Small COD FISH - Maple Flavor Double Peerles co uhio Blue Tip, 144 nex 5 7 * Galion, 2250. -_---. Cee 20 CLEANSERS eae No. 1%, 2 dz. 3 25 Single Peerless lo 7 eet ee 975 Tablets, % Ib. P ay ange, No. 6, 1 doa 499 Universal een 5 a *Reliable, 144 - 7 ce ure -. 19% Universal a *Wederal, 144 _-_---- 3 95 Gal. 40 eae Wood hoses, Pass. 1 es — No. 2% Tins HL 10 25 Whole Cod -- 30 Keanuck, per gal 12 im. Boo! Bowls afety Matches ae on Glass Pickod_ $c OS lly, Banock & gal can 150 1% in. Butter Quaker, & ero. case_-_ 4 25 32 02 Glass enim a HERRING ae i? a oan . rown 2 40 ‘ in. Butter NUTS—Whole Holland H Maple 19 in. Butter _____- . co . Mixed, Kegs re 4 Michigan, per gal. -. 2 76 alenone r oe - = Gal., 650 oe pi 8 tk Welehs. ber al —-- 325 prbre Manila, white 4 Filberts, a 6 Gal. 1900 30 00 Mixed, bbls. _______ 17 50 cook No 7 _ white 05% oo Vir. Roasted 11 PIPES Milkers, Kegs a 10 a Ott luichers DF ree ae 06% eanuts, Jumbo, std. 13 Cob, 3 doz. in b Milkers, half bbls. __ 0 Pints, 2 _Mazola Krate 06 Pecans, 3, star ----- 25 : . in bx. 1 00@1 20 » half bbls. -. 9 75 ints, 2 doz. -------- 675 Kraft S 07 Pecans, Jumbo : ANNAN) . FE f Quarts, 1 doz. — < ue t Stripe awe Pecans, Mammoth _- a PLAYING CARDS Lake Herring AS Walf Gallons. | doz. _ & 25 --- 09% pips moth -- 50 Battle Axe, per do % Bbl., 100 ; HURT y ; Gallons, % ¢ i doe, ~ TES YE +__ Our New Markets. Early outgivings of census super- visors tell of some remarkable urban developments. Ina single day, for in- stance, we have news that Miami has expanded from a town of some 30,000 to a metropolis of 110,000 and that Oklahoma City, which ten years ago was barely in the outskirts of the 100,000 group cities, has already at- tained the distinction of a great municipality with not far from 200,000 -—183,000. Of cities that are literally new, like Berkeley Hills—little more than a hamlet in 1920—the number re- vealed by the present census is sub- stantial. In some cases suburbs, we learn, have grown faster than the cities they surround. But there is unmis- tekable evidence of a continued, if not accelerated, drift toward concentra- tion of population. The automobile, for all its disregard of distance, has not thus far tended to scatter our dwelling places. To manufacturers TRADESMAN and distributors of merchandise this information is of the utmost import- ance. It emphasizes the need of care- ful local studies to keep sales promo- tion and sales effort abreast with un- folding opportunities and should fa- cilitate measures devised to cut off profitless work. It is of greatest value, perhaps, to producers and jobbers whose fields are sectional in scope. But even those who think only in terms of country-wide demand are in- terested in knowing how and where centers of consumption are springing up and enlarging their dimensions. America has reached a stage in her development which, from the point of view of industry, throws into the high- est relief the reassortment of her peo- ple’s groupings rather than the in- crease in total numbers. —_+~++ Thinks He Sees a Way Out. ‘Greenville, June 3—I challenge any one to answer the following questions: Why should we pay interest on our medium of exchange? ‘Considering ‘security, what is the difference between a treasury note and Government bond except the denom- ination? If it is right and necessary for any part of our money to be legal tender, why not all? Where can I find in the Constitution that Congress is required to deposit gold as security for the issue of currency? If the Gov- ernment has only three-fifths as much gold as currency, what is behind the other two-fifths, and how can you tell what part is secured and what part not? Why didn’t the full legal tender greenbacks depreciate, which there was no gold behind and the country was in the midst of a war. If the green- backs were good then, why not in time of peace? Isn't it time that all money not authorized by the Constitution be counterfeit? Why not? The people who are upholding the present system of money are causing the people of the United States an un- necessary expense of one and one- fourth million dollars per day and in any country where you find such a system in use you will find paupers and panics. It has produced more hardship than the worst famine that has ever been experienced. There is no question about the condition of this country to-day, but the cause is kept a secret. It is very simple. Money that is legal tender is lawful. Then if not legal tender it is not lawful. Should good American citizens uphold the issue and circulation of unlawful money when it can be avoided by ad- her.ng to Section 8 of the National Constitution. This source would save the people billions of dollars by the Government (instead of the National banks), use and control the power of issue. It would reverse the present condit.ons by substituting the greatest prosperity ever known to this country for the Hoover panic which we are now experiencing and which is to be continued indefinitely. E. Reynolds. Straw Hat Day Somewhat Premature. Lansing, June 3—Lansing haber- dashers got rather a bad break in weather at the start of the straw hat season and for that reason sales to date have been notably light in the summer headgear. Straw Hat Day was designated as May 24, and the merchants co-operated in taking a full page advertisement in the local newspapers, as well as advertising individually. The mer- chants themselves and their clerks staged a special Straw Hat Day break- fast before opening their places of business, all of them wearing straws to stimulate by their own examples the day’s sales. The weather man’s lack of co-operation, however, made the day far from the success that had been June 4, 1930 expected. Rainy and cold weather has continued almost steadily since and sales have been commensurately small. The merchants. feel that consistent straw hat weather cannot be expected in Michigan until Memorial Day and the average man in the street marks this holiday as the official opening of the straw hat season, no matter what day the haberdashers select. —_>++___ That Dollar Day Sold Goods. “The end of a perfect day” sang this Retail Grocer who had just completed his 5th Semi-Annual Dollar Day Sale. Moved an ordinary week’s volume in a day and made more profit by far. One day’s expense, two extra clerks— that’s all and did more business on that day than in an ordinary week. Did you advertise? Sure, you can't do that without advertising. I notified everybody for miles around and ran a half page in the paper. No, I did not cut prices except a few cents on some things on which I regularly made more. Well—what accounts for the suc- cess? It’s the combination of merchan- dise offered. —~+++___ All in the Way It Is Done. Customers like to have items sug- gested that they may have overlooked. But there's a lot of difference in the way different clerks do this. Some do it naturally, easily, and the customer responds with satisfaction. Others do it so as to make the cus- tomer feel she is being crowded to buy, and she doesn’t like that. Keep suggesting items to customers. It is necessary. But be sure and don’t over-do it. —_2+ > »___ Three New Readers of the Tradesman. The following new subscribers have been received during the past week: E. J. Lavender, Newberry. Rutherford Wills, Calumet. A. Ball, Grand Rapids. —_>+>___ BANKRUPT AUCTION SALE By order of the United States District Court for the Western D.strict of Mich- igan, I shall sell at public auction and to the highest bidder on Friday, June 13, 1930, at 2 p. m. Eastern standard time, the assets of LUSK-HARTUNG COMPANY. a corporation, bankrupt at 237 Washington St., S. E. Grand Rapids, Michigan. The following property, to-wit: Office Equipment, appraised at _-$ 546.75 Stock Room Equip't, appra.sed at 359 00 Shop Equipment, appraised at __ 311.5v Tires, appraised at __._ 102 69 Parts & accessories, appraised at 1465.22 Sundries, assorted, appraised at 19.26 Used Cars, listed below: 1—1925 Overland Sedan, appraised at $ 10.00 1—1925 Overland Six, appraised at 35.C0 1—1926 Ford Sedan, appraised at 35.€0 1—1926 Ford Sedan. . : appraised at 20.00 1—-1927 Whippet Coupe, appraised at 1—1926 Cleveland Coach, appra‘sed at 60.00 1—1927 Service Truck, Whippet, : : appraised at 75 00 all being assets of a retail and wholesale dealer in motor cars and kindred items of merchandise. An _ itemized inventory and appraisal will be on hand at the date and time of sale. The property may be seen prior to the date of sale by application to the below named Custod’an or Auctioneer. All sales are for cash and subject to im- mediate confirmation by the Referee. ABE DEMBINSKY, Court Auctioneer, Saginaw, Mich. C. C. WOOLDIRGE, Custodian 1225 G. R. National Bank Bldg., Grand Rapids, Mich. HON. CHARLES B BLAIR, Referee in Bankruptcy. 100.00 The Searching Finger of Fire \ ‘Sx nec SELL Who wouldn’t like to have his name on , the front page of the home-town paper and those of the surrounding towns, woven into a story of some big, worthwhile accomplish- ment? But suppose the story told ot a disastrous fire—a fire which spread to other homes, per- haps made families homeless, some of them penniless, with helpless children clinging to despairing parents, wondering what it is all about. In the above picture you see the accusing scar of a previous rubbish fire in the rear of a retail store and in spite oftit a second pile, awaiting the searching finger of fire, the stray spark, the discarded match or cigarette. Rubbish and litter is not only a serious fire hazard. It is an offense against public welfare with which no good citizen wants to be charged; because neglect of duty along these lines frequently leads to a disastrous con- flagration, bringing great loss toa community. Your Customers Know that the quality of well-advertised brands must be maintained. You don’t waste time telling them about unknown brands. You reduce selling expense in offering your trade such a well-known brand as Baking Same Price for over 38 years 25 ounces for 25c The price is established through our advertising and the consumer knows that is the correct price. Furthermore, you are not asking your customers to pay War Prices. Your profits are protected. Millions of Pounds Used by Our Government STRENGTH THE MILL MUTUALS AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGAN'S LARGEST MUTUAL) AND ASSOCIATED COMPANIES Lansing Combined Assets of Group $63,982,428.15 20% to 40% Savings Made Since Organization Tornado—Automobile—Plate Glass ASTERPIECES Q i THE BAKERS ART _s oe am a Be wo yy TAN i A aa — A rm Cc or rnery emaeiol g(a) q ¢ AN a rt ECONOMY Michi ‘gan FIRE INSURANCE — ALL BRANCHES wil TOUMOAUOUSUUUVONUAUUUUCOOSQUOUUQEUHOEGOUCHOCGQUSOOEAOUOQRNCQUAQECONUOUEQSOUOUSGEEQOEOOUCQOUOAOEOOUQUONNDETE