mall TPES 7) S rs \ NEENG 7 SAY ines AS AS = < SS LL EZFELOERYFOYJ 7 Se wy “NS za x G AW a % oe 54 Ki A A —S _ CEQ sk Or C A ih I ! \ Ara & aL Ye A yAT Ae L7 // kof PF Ss Ae We eH (n Ce BS F< (Oe [REZ SN I a ge G1 (lin? a \ A \ CS ey Bo ao D Suppose mergers and chains are bad for us, reasoned the pub- lic, that is somebody else’s worry, not ours. Our Government is “‘of the people, for the people, and by the people,’ and so our Government adopted the attitude of the pub- lic. Laws that have been tested in the Supreme Court of the Unit- ed States are for the time being inactive simply because the public thought has been, “‘Let to-morrow take care of itself—the Govern- ment should keep its hands off business.”’ Yet common sense tells us that if large manufacturers combine together that a large number of people are thrown out of employ- ment. Common sense tells us that if a chain store comes into a com- munity and employs one clerk where three were employed be- fore, that two are out of a job, and must find work elsewhere. But, when times are easy, who cares? No, not even you cared. You resented the chain because it represented competition, but the chances are you bought your oil and gas from a giant oil com- pany which operated chain ser- vice stations in competition with your independent garage man. You got free air and water, your windshield wiped, paid the price asked, and never gave a thought to how you were building up a monopoly. Then what happened. The old companies had the control they sought. Therefore they promptly made agents out of their employes instead of continuing to pay them a salary, and under the guise of dummy agency companies held on to the most profitable stations themselves. That means bigger profits for the old companies, and fewer dollars for the men who had worked in their service sta- tions. The point is that even you, an independent merchant, willingly patronized a chain oil company because for a time they gave you a bait in the form of free service. The public accepted the chain store because the chain used stan- dard merchandise as a bait to at- tract trade. The public did not reason it out any more than you did in the case of your oil and gas purchases. And so because the chain featured specials at cut prices, the public flocked to them. To-day the public is awaken- ing to the true facts. In all parts of the country the public has learned that the chain does not support its local community. And to-day the individual merchant is in a stronger position than at any time within the past ten years. The public is not yet aware of the real menace behind the chains and behind these huge mergers of manufacturers and_ distributors. To talk in economic terms to the public at large is foolish. Leave that to the economists and the college professors. They will do their job well. But as individual merchants whose success is dependent upon the prosperity and well being of the Nation, we have got to get be- hind a movement that will awak- en the public to the fact that if the public suppirts on a large scale schemes that throw people out of employment, the public will de- stroy its own prosperity. Monopoly cannot care about future prosperity. The theory on which monopoly is operated is “get it to-day and every day.”’ Monopoly cannot carry on unless it pays dividends to its stockhold- ers. America is headed towards a situation where we will have mil- lions of poor people, and a Na- tion of underpaid clerks, unless we curb the menace of the chains and the menace of monopolies. We need a leader, a Messiah, a man who can awaken the country to the true situation. Behind him, we need the full support of every individual retailers’ association, and of every organization that is vitally and honestly interested in the welfare of our country. We need another Abraham Lincoln, another Washington. Where is he? — San Francisco Grocer. —_+~-<.___ Anti-chain Sentiment. In the House of Representatives on May 22 a joint resolution was introdced by Mr. Green, of Flor- ida, which authorizes an investi- gation of “the vicious chain-sys- tem way of conducting business” by a committee which is directed furthermore ‘“‘to recommend proper legislation for the preven- tion of the same, wherever and whenever it may be found to be contrary to public welfare, in vio- lation of honest business methods and/or in contravention of the principles set forth in the Sher- man anti-trust laws.” The reasons for the measure are enumerated as follows: ““The speedy decay of community spirit and life, the Number 2438 draining of local moneys from smaller sections of the country and their transfer to large finan- cial centers for the benefit of oth- ers than those from whose labors it has been derived, the throttling of independent local merchants and other business men and con- cerns through unfair and unjust trade competition and methods.” As the committee’s expenses are limited to $10,000 it is safe to asume that the resolution is an expression of feeling rather than of a definite proposal to affect ways of conducting business. It is to be noted also that no account is taken of the prolonged investi- gation of the subject now under way by the Federal Trade Com- mission, which, if it carries out the instructions of the Brookhart reso- lution, will eventually disclose any infraction by the chains of the Federal statutes, or practices ob- noxious to the public interest. The significance of motions of | this kind, whether in Congress or in state legislatures, is not, however, to be found in the probability of action resulting therefrom, but in the evidence they afford that a considerable part of the popula- tion is believed by politicians to regard the chain store as a menace rather than a benefaction. Wheth- er this feeling, as far as it exists, is shared by consumers as well as by dealers is still a matter’ of doubt, not wholly resolved by the large chain sales. >? Value of Personality. If you are in competition with a chain store or if you anticipate such a condition the first im- portant step is to more firmly es- tablish your own personality. By courtesy, service, honest merchandising, and general reli- ability, build up a reputation that cannot be undermined. This powerful! asset must be strongly united with your own name. Build up and connect these two so that your name will be synony- mous with ability and _ integrity and then, and not until then, will you possess a weapon with which to combat any chain store or oth- er competition of whatever sort. If you are dead set on adopting some fancy name for your drug store at least do not neglect to have your own individual name prominently connected with it. Above all things, don't lose your identity. —__¢~¢ 4 _ Anticipated pleasures frequently fall short of specifications. a cheer at EARLY BOYHOOD DAYS. Letter Received by Richard Blumrich From G. J. Johnson. As I sat in our Los Angeles office this morning a boy came in who re- minded me of my boyhood days, and this led me to think of you, and then I remembered that you told me some time ago of your approaching fiftieth anniversary, the exact date of which I have forgotten, although it is probably past. You have, no doubt, received a great many congratulations and I wish mine to be among them. What I most want to say regarding this passing event will take me back to my early boyhood days. Dick, those days of ten hours each were hard days for a boy of eleven, and it is simply in appreciation of what you were to that boy and other stripper boys like him that I am writing you to-day. I can see myself passing through the store where you were clerking on my way to the factory, which was in the rear. No matter how busy you were, morning or evening, you always found time to give a cheerful response to our greetings. bothered you too would say: “You damned little Dutchman!” It never hurt, for we could speak to Sometimes when we much you you again and receive a cheery answer. It was not so much what you said as the way you said it, for there was that unmistable something — let me call it human sympathy—that we boys un- derstood. How well I remember that after leaving your firm I again asked for a job and the foreman said, “No.” When I came back through the store you asked me what I wanted and I told You said, “Wait a minute, I'll see the foreman.” After talking with you. you he came out and told me to rome to work in the morning. You never realized how I appresiated that. You know we boys had no way of showing appreciation. Another time you came into the faltory and as you watched me work you said: “Do you know why Charley over there makes one-half to one dollar a week more than you do? It is because you make so many false motions.” Say, Dick, that hurt, because I knew it to be true. I worked a great deal harder than Charley and_ his wages were always more than mine. That lesson is with me to-day. I know I still make false motions and hardly a day passes that I am not reminded of it. I know that lesson, although bitter, was good for me. I often meet men who worked in the factory at that time, almost forty years ago, and one of the first ques- tions always asked is, “How’s Dick?” It would do your heart good to hear us talk about you. The sermons and prayers we heard as boys are forgot- ten, but the kind, cheery words you gave us are engraved on our hearts. A little kindness shown a youngster may seem not to be appreciated, but for, uncon- I know this is not so, sciously, we pass a little of that kind- ness on to others. Some wait for the opportunity to do big things and therefore never do anything, but I know you never waited. You have MICHIGAN made tthe little things the big things after all. I might have waited until you were dead before saying these things about you, but I would rather say them to you, more for my own. satisfaction than yours. Even to-day when you speak to me I am again that little boy, and there comes to me that same feeling of good fellowship. And Dick, when you go out to the Great Beyond and are passing up the ladder, should you falter, you will find lot of us little stripper boys boosting you to the very top. Enclosed find check, each dollar of which represents a year’s service. It TRADESMAN shoots first appear above the ground, they are cut and eaten like asparagus. Some of the smallest are used in that popular Chinese dish known as chop suey; others are pickled like small cucumbers; and still others are candied with sugar. In the shops of almost any town in Southern China one may see sticks of candied bamboo, of which the children are very fond. The seed of the bamboo, which is something like barley, is eaten by the people of China and Borneo. An old belief among Chinese is that when bamboo seed is very plentiful, the rice crop will be scanty; and many claim they can foretell the value of rice by William L. 3erner, Manager of the local branch, was elected a director of Lee & Cady at Detroit Monday. goes with an unlimited amount of good-will. From one who is proud to claim a little of your friendship. G. J. Johnson. + + .___ The Grass of a Thousand Uses. Bamboo is sometimes called “the grass with a thousand uses.” Although songs and poems have been written about the bamboo “tree,” this plant is really a gigantic grass, most common through- out China, Japan and the East Indies, but also growing in other tropical lands. There are more than two hun- dred species, ranging in height from thirty to one hundred and twenty feet. At times, a bamboo plant attains a cir- cumference of three feet at the base, and its growth is sometimes as rapid as two feet in twenty-four hours. It is impossible to tell all the uses to which bamboo is put. When the young the condition ‘of the bamboo seed crop. The bamboo has often been called the national plant of China because of its numerous uses in that country. In seaport and river towns the larger stalks are used for masts and ribs of sails, for fishing poles, and for boat- men’s propelling poles. In those curious boats used by fishermen when they take cormorants to aid in their fishing, long bamboo poles are fastened parallel to the bulwarks of the boats, and on these the cormorants perch. The fish are put into baskets made of bamboo splints, and one frequently sees a fisherman with a bamboo um- brella to shade him from the sun, the shaft a bamboo rod, the ribs bamboo splints, and the covering paper made from bamboo pulp. The joists and rafters of many of the houses are bamboo poles of different sizes, and frequently the sides of the June 11, 1930 houses are bamboo poles set up length- wise as close together as possible. Bamboo shavings will be found as stuffing for mattresses. The measuring cup for cooking, the bucket for draw- ing water, the bellows for blowing the fire, the paper for writing, and even scme cooking pots are all made from bamboo. Among the poorer classes of both China and Borneo, the bamboo is used almost entirely for boiling food. In making a pot of this kind, a length of about three feet is used. The water o: soup is placed in this, and the bam- boo is set over the fire in such a way that the joint rests on the ground and does not come in contact with the flame. Although the joint is very in- flammable, the cane above it is harder and greener and resists the fire. + + Greens Lead French Color Card. Greens are strongly emphasized on the Fall color card of J. Claude Freres & Co., Paris, which has just been received in this country. The stress on greens was interpreted here as reflecting the marked favor with which the Parisian couturiers regard these hues for the coming season. Twelve shades of this color family are portrayed, the range being from char- treuse to olive, the light gray-green called antimony and the dark bronze green. Blues are also prominent, as are reds and the softer browns. For evening wear the card accords con- siderable attention to purples on the order of iris and petunia. ——_—>--e___ Shipping Eggs in Carbon Dioxide. Washington, June 6—The first of a series of tests to determine the feas- ibility of shipping eggs in carbon di- oxide was started in Canada recently. Two cars of eggs were shipped from Brandon to Montreal, one of which was under ordinary brine refrigeration, and the other, in addition to being iced, contained about 1,000 Ibs. of solid carbon dioxide. No report on the rela- tive conditions of both cars on their arrival at Montreal has yet been made. The tests are being conducted jointly ‘by the live stock branch of the Dominion Dept. of Agriculture, the Canadian Poultry Pool, the Canadian Pacific and Canadian National Rail- ways. —_—__+ +. Every man has a right to keep his opinions to himself. = ~-e June 11, 1930 MICHIGAN TRADESMAN Meeting of Grand Council of U. C. T. at Port Huron. The thirty-seventh anniversary ses- sion of the Grand Council of the United Commercial Travelers of America opened at Port Huron, on June 5. continuing through until noon of June 7. The regular session was preceded by a session of the Secretary-Treasurer’s Association, which is composed of the secretary-treasurers from the differ- ent Councils throughout the State. This meeting was addressed by the prosecuting attorney of the county, who welcomed this organization, com- mented on the advantages of Port Huron and the necessity of the Secre- tary-Treasurers getting discuss the different details and items of business with which they come in contact. together to the Presi- dent of this Association, Homer R. Bradfield, and then transaction of the regular business was taken up. This was held on Thursday afternoon. Response was given by In the election of officers E. B. Ben- nett was re-elected Secretary and H. R. Bradfield was re-elected President. The Grand Executive Committee held its meeting in the evening, clos- ing up the affairs of the organization for the year. Friday morning the regular session of the Grand Council was opened with addresses by the Mayor and Secretary of the Association of Commerce, each extending the hospitality of the city to the delegates and each commenting upon the resources of Port Huron. Grand Counselor E. J. Herring then took charge of the meeting and the convention swung into regular action. Announcement was made that Wal- ter S. Lawton, of Grand Rapids, was seriously ill at the Harrington and the Grand Counselor appointed Clift C. Starkweather, of Detroit, as a com- mittee to ascertain his condition and report back. Announcement was also made that Angus G. MacEacheron, of Detroit, was seriously ill and the Secretary was instructed to send a telegram of sym- pathy for the Grand Council to Mr. MacEacheron, whose missed on the floor of the convention. marked by not presence was This session was complete harmony, but an evident de- sire on the part of all present to meet every issue presented squarely and decide said issues upon their own mer- its. Of course, the usual debates be- tween Mark S. Brown, of Saginaw, and Michael Howarn, now living at Bay City, took place occasionally. These always add to the pleasure and enjoyment of the delegates and gen- erally to the enlightenment of all present. ) In the committee appointments L. V. Pilkington, of Grand Rapids, was made chairman of the resolution com- mittee and H. R. Bradfield served in the place of Mr. Lawton, as a member of the committee on State of the Order. Some controversy arose over the selection of the meeting place for 1931, but Owosso was finally selected to entertain the Grand Council in June, 1931. In the election of officers, it being customary to move the line of officers up through the chairs, F. J. Riordan was elected to the office of Grand Counselor, E. J. Herring, Grand Past Counselor, Charles A. Blackwood, of Kalamazoo, Junior Counselor, John L. Sullivan, Bay City, Grand Conductor, James J. Peckham, of Marquette, Grand Page. Nominations were then called for the office of Grand Sentincl and Past Grand Counselor L. V. Pilkington placed in nomination Allan F. Rock- well, of Grand Rapids, paying a very fine tribute to Mr. Rockewll’s success as Secretary-Treasurer of Grand Rap- ids Council, which office he held for fourteen years. The seconding of this nomination was followed by so many different councils that, without a bal- lot being taken, Mr. Rockwell was unanimously elected with with no op- position to this office. D. J. Riordan, of Lansing, then asked for the endorsement of L. B. Pilkington, of Grand Rapids, to the office of Supreme Sentinel. This of- fice to be filled at the meeting of the Supreme Council of Columbus, which convenes on June 24. His motion for the re-endorsement was mmediately supported by many different delegates, after which he was unanimously en- dursed and extended the unusual privi- lege of selecting all the delegates from the Grand Council wro were to be sent to Columbus. It is needless to say that Mr. Pilkington declined to use this privilege, stating he had the utmost confidence in the judgment of the Grand Body to select the proper delegates to send to Columbus. Ihe election of delegates then followed, resulting as follows: D. J. Riordan, Lansing; L. B. Pilkington, Grand Rapids; E. A. Welch, Kalamazoo; M. G. Howard, Detroit; H. R. Bradfield, Grand Rapids; C. S. Starkweather, Detroit; Fred J. Fenske, Bay City; Mark S. Brown, Saginaw; Claud C. Carlile, Marquette; the alternates were as follows: J. I. Adams, Battle Creek; Wm. Devereaux, Port Huron; H. L. Rutherford, Saginaw; W. S. Lawton, Grand Rapids; A. J. MacEacheron, Detroit; H. D. Ranney, Saginaw; W. S. Burns, Grand Rapids; B. N. Mer- cer, Saginaw; John A. Hach, Cold- water. The installation of officers then took place, L. B. Pilkington, of Grand Rapids. being appointed as installing officer. A Past Grand Council badge and emblem was then presented to A. H. Brower, of Jackson, who had just com- pleted the rounds of the offices of the Council, presentation being made by Clift C. Starkweather, of Detroit, who announced that Brother Al (as he is known) has gone back to the soil and become a farmer, having accumulated enough of this world’s goods while on the road to permit him to enjoy himself this way the remainder of his life. The question mark was seeming- ly present in mind of every man there as to how a traveling man could have arrived at that point unless he had a very liberal expense account. The convention then adjourned to get ready to attend the grand ball that evening. Customary sports were in- dulged in Saturday morning by the delegates remaining. Every one left for home, feeling that aside from hav- ing had a very enjoyable time, they had really accompanied much along the line of U.C.T.ism. Homer R. Bradfield. ———_2-<._____ Gandhi’s Demands. An interview with Gandhi, Indian leader, showed that his attitude toward the Nationalist movement for inde- pendence has not changed cne whit since he first launched his civil disobe- dience campaign. Neither the violence which has broken out in certain parts of India despite his injuncticns against the use of force nor his own arrest by the British authorities has caused him to waver in his belief in the rightness of the course he has adopted or in its ultimate triumph. “Until we get satisfaction,” Gandhi told his interviewer, “we shall fight on until the end and give our lives, if need be, in the cause of Indian free- dom. We shall fill all the jails of In- dia with our passive resisters and breakers of the salt laws, and we shall make administration impossible by our opposition.” Nevertheless, Gandhi also showed that, much as he hated Britain’s ad- ministration in India, there was no hatred in his heart for Englishmen, and that once the British government showed a disposition to accord his country independence he would be ready to propose to his followers a conciliatory policy which might lead to co-operation in the proposed round- table conference which is scheduled for October. Just what he means by in- dependence is not even yet entirely clear, but however drastic may be the Nationalists’ demands in the heat of the present disobedience movement, there can be little doubt that dominion status would satisfy them. As terms for peaceful negotiation Gandhi still demands essentially the same concessions which he sought from the Viceroy before the inaugura- tion of civil disobedience. and while rumors are now rife in London that the government is seriously consider- ing an attempt at conciliation, it is dif- ficult to see how England can now go further than it was willing to go at that time. But it is always possible that some formula may be discovered which would bring Ghandhi and the government together. —_>--___ High Type Men For Delivery. “I pick my delivery men carefully, train them A Northwest grocer says, thoroughly, and pay them well. “T do this because I want my deliv- ery men to create a favorable impres- sion. They are the representatives of my store—the persons from it that phone customers see most often. I insist that my delivery men be neatly dressed and courteous, and that they give the kind of service that pleases customers. It pays in the end.” ship. tody is ours. As Custodian for Your SECURITIES We can relieve you of all the rou- tine care involved in their owner- Your securities are yours, always immediately available, but the re- sponsibility for their care and cus- GRAND RAPIDS TRUST CoO. Grand Rapids, Michigan 4 MOVEMENTS OF MERCHANTS. Eaton Rapids—The Benson meat market has been redecorated on the exterior. Petoskey—The Petoskey Grocery Co. has decreased its capital stock from $225,000 to $150,000. Saginaw—The Michigan Bean Co. has changed its capitalization from $150,000 to 60,000 shares no par value. Ann Arbor—The Farmers & Me- chanics Bank of Ann Arbor has in- creased its capital stock from $200,000 to $250,000. Allegan—H. H. Cook has sold his stock of jewelry and silverware to D. C. Holt, recently of Sturgis, who will be assisted by his son, Fred Holt. Kalamazoo—A dividend of 20 per cent. has been declared to creditors in the bankruptcy case of Ray Scher, trading as Ray’s Cut Rate Store, clothing, 224 East Michigan street. Detroit—The Iroquois Sign Cor- poration, 900 Blaine avenue, has been incorporated with an authorized cap- ital stock of $5,000, all of which has been subscribed and paid in in cash. Kalamazoo — Jacob Hiemstra and Henry Triezenberg have formed a co- partnership and engaged in the meat business at 1006 North Westnedge avenue under the style of Hiemstra & Triezenberg. Highland Park—The Royal Phar- macy, Inc., 16703 Hamilton avenue, has been incorporated with an author- ized capital stock of 20,000 shares at $1 a share, $10,000 of which has been subscribed and paid in. Detroit—Cross Bros. Produce Co., Inc., 1350 Division street, has been incorporated to deal in fruit and vege- tables at wholesale and retail with an authorized capital stock of $5,000, all subscribed and paid in in cash. Flint—The Economy Sign Co., Inc., 1005 ‘Root street, has been incorporat- ea to manufacture and deal in electric and other signs with an authorized capital stock of $2,000, $1,000 of which has been subscribed and paid in. Fraser—Erdman-Berg, Inc., Utica- Fraser road, has been incorporated to deal in jewelry, notions and novelties at wholesale with an authorized capital stock of $10,000, $4,000 of which has been subscribed and paid in in cash. Detroit—The Hollywood Clothes Shop, Inc., 1237 Broadway, has been incorporated to deal in clothing and other apparel for men, with an author- ized capital stock of $1,000, $250 of which has been subscribed and paid in. Battle ‘Creek—The Mae Dorsey Hicks Jewelry Shop, 35 North Wash- ington avenue, has been incorporated with an authorized capital stock of 1,000 shares at $10 a share, $10,000 being subscribed and paid in in cash. Detroit—Charles Miner has merged his drug business into a stock company under the style of the Miner Drug Co., 8156 Gratiot avenue, with an author- ized capital stock of $10,000, $8,000 of which has been subscribed and paid in in property. Grand Haven—Albert Kiel, 89 years old, a veteran merchant who had been in the furniture business here for over 60 years, died at his home, 315 Colum- bus street last evening. Mr. Kiel was apparently in his usual good health up MICHIGAN until yesterday when he complained of not feeling well. He died shortly after retiring, Birmingham—The DeVoe Paint & Art Shop, Inc., 231 South Woodward avenue, has merged its business into a stock company under the same style with an authorized capital stock of $50,000, all of which has been sub- scribed and paid in. Detroit—Barbas Bros., Inc., 33 Cad- illac Square, has merged its ice cream and dairy products ‘business into a stock company under the same style with an authorized capital stock of $100,000, all of which has been sub- scribed and paid in. Lansing—The Oil Heating Co., 218 South Grand avenue, has been incor- porated to deal in oil and gas heating devices ‘at wholesale and retail with an authorized capital stock of 2,000 shares at $10 a share, $10,000 being subscribed and paid in in cash. Kalamazoo—B. E. Godde, who has successfully conducted a bakery in Battle Creek, for the past ten years, has purchased the Ver West Bakery, 346 South Burdick street, which he has closed while installing modern equip- ment and fixtures. He will continue his Battle Creek business. ‘Copemish—Charles Plowman, for many years postmaster here, has pur- chased the Enterprise Grocery of its proprietor, L. L. Milarch and will con- tinue the business under the same style. Mr. Milarch will devote his entire time tc his growing bulb business which he conducts under the style of the Mish-a- Mish Gardens. Lansing—Fred Rauhut, former Lan- sing ‘branch manager for the National Grocer Company, is the new assistant to Frank E. Elliott, president of the Elliott Grocer Company. He was with the National Grocer Company for twenty-five years and served as buyer for Grand Rapids, Cadillac and Bay City. Mr. Rauhut has had wide ex- perience in the grocery field and is well known throughout the State. Manufacturing Matters. Detroit—The Aviation Tool Co., 3300 Union Trust Bldg., has changed its name to the Aviation Parts Co. Charlotte—Martin Laboratories, Inc., has been incorporated to manufacture mechanical devices with an authorized capital stock of $25,000, $3,000 of which has been subscribed and paid in. Carson City—The Wright Manu- facturing Co., has been incorporated to manufacture wood and veneer prod- ucts with an authorized capital stock of $100,000, $37,500 of which has been subscribed and paid in. Holland — The Holland Furniture Co., 146 North River avenue, has merged its business into a stock com- pany under the same style with an au- thorized capital stock of $300,000, all subscribed and paid in in cash. Detroit—The Taylor Detroit Manu- facturing ‘Co., Inc., has been incor- porated to manufacture and sell auto parts and devices with an authorized capital stock of $100,000, $50,000 of which has been subscribed and $5,000 paid in in cash. Monroe—The Monroe Sheet Metal Co., 901 South Monroe street, has TRADESMAN merged its business into a stock com- pany under the same style with an authorized capital stock of $10,000, $1,000 of which has been subscribed and paid in in cash. Ypsilanti—The Gypsy Auto-Bed Co., Parsons and Lincoln streets, has been incorporated to manufacture and sell auto ‘beds with an authorized capital stock of 2,500 shares at $10 a share, $25,000 of which has been subscribed “and $18,250 paid in in property. Holland — The Holland Cabinet Shops and a recently organized com- pany known as the Cordonic Manufac- turing Corporation have merged and will continue to manufacture solid ma- hogany living room pieces as well as sound reproduction equipment suitable for homes, theaters, schools, etc. ——_>2 > When On Your Way, See Onaway. Onaway. June 10—The city commis- sion is publishing this week an ordin- ance regulating vagrancy, which pro- vides a penalty of ninety days in jail or $100 fine or both upon conviction. This applies to reputed crooks, gang- ster or high-jackers. This means a clean-up. Now watch out. Dr. McMillan has returned from Buffalo and will resume his practice in Onaway. The Onaway county normal gradu- ates twenty-five students this year. Of these eighteen have already signed contracts for next school year. The high school also graduates thirty-two. Commencement exercises June 12. Professor Wahl, of the Western State Normal College, of Kalamazoo, will deliver the commencement address. John G. Krauth, of Millersburg, is publishing a sensational story this week of a huge monster which is fre- quently seen in Rainy Lake. Accord- ing to the report as written, the ani- mal is part fish and part beast and able to live in or out of the water, part of the time frequenting a cave on the shore of the lake, at other times seen frolicking in the water. Rainy Lake ot itself holds many mysteries, numer- ous weird tales being told of the antics of its inhabitants. ‘The Tradesman, under date of August 21, 1929, published a story of the Big Sink Holes near Onaway and described a subterranean passage pur- porting to lead from Black Lake to Lake Huron, which includes this same mysterious Rainy Lake, a lake nearly a mile long which has a habit of sud- denly emptying itself into a huge un- derground passage, revealing all the cur.ous formations to be found one hundred and fifty fet below the usual level of its waters, then suddenly tak- ing a notion to refill and resume its natural condition. Why should it not produce creatures equally freaky? In- vestigations are now in progress to verify the truthfulness of Mr. Krauth’s report and the cause thereof. Squire Signal. —_~2++-___ Gabby Gleanings From Grand Rapids. The Rotary Club, of which he has been a long-time member, recently sent Richard D. Prendergast a beauti- ful radio as a present. Harry Winchester, for many years in charge of the cigar department of the Worden Grocer Co., has taken the position of house salesman for Lee & Cady. Harry has a large acquaintance with the trade. Gay W. Perkins, Sr., who has spent the last two years at Los Angeles, is the guest of his sons in this city for a few days. He expects to go to North- port Point about July 1. His summer cottage at this resort is in one of the June 11, 1930 finest locations in the resort region. Walter S. Lawton was taken ill with his old trouble—gall bladder infection —at the Port Huron convention of the U. C. T. last week. He was unable to attend any of the sessions of the con- vention and later in the week Mrs. Lawton removed him to his home in Grand Rapids, where he is much better. It is not thought that an operation will be necessary at this time. The Western Michigan Grocer Co., which is the name under which Mr. Gilleland’s new wholesale’ grocery house will be conducted, has leased the five floor and basement building at 17 and 19 South Ionia avenue, formerly occupied by the Hood Rubber Co., and will make final announcement of its plans in next week’s Tradesman. —»+-+___ Three New Directors Join Lee & Cady Board. At a meeting of the board of di- rectors of Lee & Cady Monday, Sher- win A. Hill, Herbert I. Lord, Detroit, representing the Gilbert 'W. Lee es- tate and William L. Berner, district manager of the Grand Rapids and Lansing branches, were elected to the board. George E. Kelly, general man- ager, ‘was made a vice-president. The present policy of the corporation will be continued with a substantial in- crease in the number of wholesale cash and carry stores. A new and much larger building is being erected at Lansing by the Clark Investment Co., occupancy to be taken about August 1. Since the purchase of the Worden Grocer ‘Co., of Grand Rapids, Lee & Cady has had a sub- stantial increase in volume of sales there. The board of directors as now con- stituted is made up of Thomas J. Marsden and George E. Kelly, vice- presidents; George R. Treble, S. J. Campbell, H. N. Smart, Sherwin A. Hill, Herbert I. Lord and William L. Berner. —_»++____ Syrup and Molasses—In spite of the summer season there has been a good demand for sugar syrup. This of course is in part relative as the pro- duction is still small. Compound syrup has been quiet without change in pric:. Molasses has also been more or less dull, but offerings are not very heavy and prices are therefore steady. Pickles—Farmers in Central and Midwest States have started planting cucumbers on an increased acreage of 25 per cent. it was reported here this week. Indications are for a very fair crop providing no drouth occurs, as did last year. There are no genuine dills in first hands, but there is quite a de- mand for large dills. A lot of green cucumbers are being shipped here from the South, which local dealers and packers are putting up for what is known as overnight dills. Indications are that Czechoslovakia is making preparations for large shipments of genuine dills to the United States from this year’s intake. Up to the present time its shipments to this market have been approximately 20,000 casks. The spot pickle market is very quiet. Hot weather, however, may improve con- sumption, ee ca ieeeeoe eel renee ¥ ' 1 ne SEE ONC ne cates ar cae a 2 ASE AP ee ere | cen ENN: “nen a RAG ELE OTROS PR June 11, 1930 Essential Features of the Grocery Staples. Sugar—The market is 15 points lower than a week ago. Jobbers hold cane granulated at 5.30. Beet granu- lated is now out of market. Tea—The past week has witnessed a very quiet demand for tea, with good business done, however, only one or two days. News comes from primary markets of active business and steady prices, but in this country there seems to be no pep to the market. There have been no important changes in prices. The main demand is still for Ceylons, Indias and Javas. Some busi- ness is doing in Japans and China greens. The consumptive demand for tea is good. Coffee—The market for future Rio and Santos, green and in a large way, has ‘been sluggish and dull during the week, with some sagging in price. Spot Rio and Santos, green and in a large way, is a small fraction lower than it was a week ago. The demand for milds has fallen off to some extent, producing a weak price tendency. So far as can be seen the recent loan ob- tained for the purpose of supporting the coffee market has had no effect. The jobbing market on roasted coffee is just about where it was a week ago. Canned Fruits—Prices recently an- nounced on Florida grapefruit for the 1930-31 season are held by some local factors as lower than they should be. On fancy 2s, for instance, the price named has generally been $1.60, f. o. b. factory, with one packer quoting $1.75 f. o. b. New York. However, prices are about the same as last year and considering the great success with which this item has been taken by the public this year, with production heavy, there are many who hold that it would bc foolhardy to attempt to boost the market to any degree. Preliminary future business on canhed grapefruit is reported by packers as fair. Canned Vegetables—While most of the wholesale grocery houses have not yet booked up, futures sales of Wis- consin peas were heavier last week than the week before. Desirable sieves were found rather hard to locate, as many packers had withdrawn on all offerings. The market seems to have taken a definitely stronger tone, with prices pointing upward. Southern peas were also being sought more freely last week, though no sales of particu- larly heavy volume were reported. Of- ferings were scarce in the wanted items and prices were firm and tend- ing higher. Dried Fruits—Remaining stocks of dried apricots in California are esti- mated from 2,500 to 4,500 tons. High grades are in short. supply and steadily becoming scarcer, although the move- ment to distributing centers is not par- ticularly active. Stock now held on the Coast are said to be in the hands of two or three packers, and are most- ly of standard and choice quality. The Jocal apricot market remained firm last week on the desirable descriptions, and supplies generally were light, with comparatively small quantities on the way from the Coast. The present esti- mate on the 1930 crop of California apricots put the probable tonnage at MICHIGAN from 65 to 70 per cent. of last year. However, with an expected decline of 46,000 tons or so in the takings of canners, the dried output is expected to be about the same, if not greater, than last year and the year +before. Tentative quotations on new crop apri- cots have been heard of, ‘but have at- tracted no interest, and formal an- nouncement of prices is not expected for some time to come. The prune out- look continued to improve last week. Local sentiment appeared better, as shown by slightly larger orders from spot stocks, which are light for the time of year. Prices were not firm but were being shaded less frequently on the better descriptions. The tendency seems to be toward higher levels, gen- eral opinion having it that the market has seen the bottom. ‘Canned Fish—In the fish packs the outstanding event was the advance in packers’ prices on Maine sardines. Factories in Maine closed down when the fish became too scarce to be worth while packing. Salmon was moving rather slowly. The season on Colum- bia River Chinook salmon is running behind last year. Shipments to date have been lighter at any rate. There is a good unfilled demand for this item. Salt Fish—Conditions in the local market have not altered materially during the past week. Business gen- erally has been slow, and_ previous prices continue to prevail. Small sized mackerel remain easy in tone. Large sized mackerel are comparatively scarce. There are no offerings from abroad. The importing trade here would be unwilling to purchase at any- thing but extremely low prices, and Norway and Ireland think it not worth while to cure their fish, and are sell- ing fresh. There is no mackerel being offered from the shore, except fish of poor quality. Beans and Peas—Outside of red kid- neys, which are slightly firmer for the week, the market has been dull and soft. There is very little demand for any item. Blackeye peas are also lower for the week. Cheese—Cheese is coming forward in only moderate quantities, but de- mand has been so light during the week that the market has turned easier. Nuts—If the proposed tariff change goes into effect before the arrival of nut meats now being imported, replace- ments will be almost impossible for importers. This knowledge has creat- ed a firm tone in the market for shelled nuts here. There is no new develop- ments of importance in this week’s activities, which are light, both sea- sonally, and on account of the pending tariff issue. Shelled almonds are now exceedingly cheap, but at present lev- els the market is firm. In view of the short supplies on hand here, prices are generally expected to show some ad- vance prior to new crop, tariff or no tariff. The same situation exists on other shelled nuts. Shelled walnut markets abroad continued to shaw lit- tle change last week, according to ca- ble advices received ‘here. Shelled stocks in New York are said to be slightly less than at the same time last year, and supplies are being slow- ly but steadily absorbed. Buyers are TRADESMAN being reminded that stocks of shelled walnuts cannot be replaced during the summer. The market for unshelled nuts showed little change last week, and quotations here remained unal- tered. Rice—The rice market continues to be well sustained by the abnormally low stocks’ of Southern rough and milled rice in first and mills hands. May distribution, figures for which will be published this week, is expected to reduce these stocks to a figure that will leave less than 1,000,000 pockets for June and July distribution, and for the August 1 carryover which last year amounted to about 485,000 pockets. Prices are, therefore, firm at about unchanged levels. Business is largely o! routine character. ——_+~+-___ Review of the Produce Market. Apples — Kent Storage Co. quotes as follows: Ben Davis, A Grade ____________ $2.00 Ben Davis, Commercial ~______- 1.35 Ganos, A Grade 22... 2.00 Ganos, ‘Commercial —._.._______ 1.35 Asparagus—$1.25 per doz. for home grown. Bananas—6@6%c per Ib. Beets—90c per doz. bunches for new from Texas. Butter—The market ruled steady to firm during the past week. Nothing is selling in much volume except fine creamery.. The general demand is quite moderate. Jobbers hold 1 Ib. plain wrapped prints at 33c and 65 Ib. tubs at 31%c for extras and 30%c for firsts. Cabbage — New white stock from Texas is selling at $3.50 per crate of 100 Ibs. Carrots—90c per doz. bunches or $4.25 per crate for Calif. grown. Cantaloupes—Calif. stock is held as follows: yume: 455 20 $4.25 Jimbo, | 365 20 4.20 Standards, 455 ..._-. 3.50 Biats: 12 fo 1S 1.75 Cauliflower — $3.50 per crate for Calif. Crates hold 9, 10, 11 or 12. Celery — Florida stock, $5.25 for either 4s or 5s. Bunch stock, 90c. Cocoanuts—%0c per doz. or $6.50 per bag. Cucumbers—No. 1 home grown hot house, $1.10 per doz.; No. 2, 75c; out- door grown, $2.50 per hamper. Dried Beans—Michigan jobbers are quoting as follows: CEE Bea Beans). $6.25 Light Red Kidney ~____._______ 6.75 Dark Red Kidney ~-____________ 7.50 Eggs—Offerings of fine fresh eggs are still limited and prices are steady on this account, with no advances dur- ing the week. Demand for fine fresh eggs is good. Local dealers pay 21c for strictly fresh. Grape Fruit—Extra fancy Florida; Poultry—Wilson & Company pay as follows: Freawy fowls (204 20 21c Dight fowls: 222800 17c INO. SO) Soc $4.25 ING: 46 ee 5.50 Gy OY ee eee 6.00 ING | G4 Sc 6.75 MU A 7.50 No: 80) 7.50 Choice, 50c per box less. Green Corn—50c per doz. for Flor- ida. Green Onions — Home grown, 30c per doz. Green Peas—$3.25 per hamper for Calif. grown. Honey Dew Melons—$4.50 for 8s and $4 for 12s. Lettuce — In good demand on the following basis: Imperial Valley, 4s, per crate _---$4.50 Imperial Valley, 5s, per crate ---. 4.50 Imperial Valley, 6s, per crate --_. 4.00 Hot house grown, leaf, per Ib. --. 8c Lemons—To-day’s quotations are as follows: $00 Senkis§ 4 $9.50 S00 Sunkist 20000 9.50 S60 Red Bath oe 9.00 400 Red Ball 2 oo. 9.00 Limes—$1.50 per box. Mushrooms—70c per Ib. Oranges—Fancy Sunkist California Valencias are being offered this week on the following basis: PCG $8.50 OQ 9.00 D0 9.25 C00 9.25 AL 9.25 BO 9.25 O56 9.00 SAG 8.50 New Potatoes—South Carolina re- ceipts comimand $6.50 for No. 1; Texas Triumphs, $3.75 per 100 Ib. bag. Onions—Texas Bermuda $2.50 for white and $2.40 for yellow. Parsley—50c per doz. bunches. Peaches—$4.25 per 6 basket crate from Georgia. Peppers—Green, 70c per dozen for Calfornia. Pineapple—Cubans are now sold on the following basis: NS $4.00 TOS 4.00 Me 4.00 AA 4.00 0 ee 4.00 Pieplant—$1 per bu. for home grown. Potatoes—Home grown scarce at $2 per bu. on the Grand Rapids public market; country buyers are mostly paying $1.75; Idaho stock, $4.75 per 100 Ib. bag; Idaho bakers command $4.75 per box of 60 or 70. Radishes—15c per doz. bunches of outdoor grown. Spinach—75c per bu. Strawberries—$3.25 per 16 qt. crate for Benton Harbor and Kent county. String Beans—$3.25@3.50 per ham- per. Sweet Potatoes—$2.50 per bu. for kiln dried Jerseys. Tomatoes—$1.10 per basket; three basket crate $3. Turnips—$1.40 per bu. for new. Veal Calves — Wilson & Company pay as follows: ANG 16c Gogg) 14c Medi 12¢ POGe 20 See 10c Water Melons—65@75c for Georgia. Wax Beans—$1.10 for Climax bas- ket for Florida. IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Another mail order merchandising concern has been called to account for numerous misrepresentations jin its catalogues and other advertising mat- ter. A corporation, the name of which has not been made public, has signed a stipulation with the Federal Trade Commission in which it agrees to de- sist from the “liberties” taken in de- scribing goods and commodities in its catalogue descriptions. The stipula- tion tends to place the mail-order house in a position where it must have the same regard for facts the retail merchant has when he displays ‘his goods on the counter. The corporation in question has been making rather free use of such descrip- tive terms as “satin,’ rayon satin,” “silk-faced velour’ and “pongee”’ so as to imply that the articles were made of silk. Under the stipulation, when these goods are composed in substantial part of silk the descriptive word shall be accompanied by some word printed in type equally as conspicuous so as to clearly indicate that the product is not made wholly of silk. The same ar- rangement is to apply to goods in which wool is but a part of the ma- terial. The company also agreed to cease such names of skins as “beaver” or “muskrat” so as to mis- lead the public into believing that the products so described were made of skins of the beaver or muskrat. Other misrepresentations are pro- scribed by the stipulation which tends to place the mail order concern on a parity with the local retailer. misuse of A corporation manufacturing men’s neckties signed a stipuation with the Federal Trade Commission agreeing to discontinue use of the word “Silk” on its labels so as to imply or deceive the public into believing its products are composed of silk. Provision is made in the agreement that when the products are composed in substantial part of silk and the word “Silk” is used to describe them, it shall be accompanied by a word printed in type equally as conspicuous so as to clearly indicate that the product is composed in part of material other than silk. Williamsport, Penn., June 9—I am desirous of reporting a forger who registered at our hotel on April 29 as A. J. Gunther, 641 Avenue M, Brook- lyn, N. Y. A check we cashed for him for $85 was on a printed form of the Wilbert Products Co., Inc., of 805 East 139th street, New York City. Check was dated April 23 and was drawn on the Chatham-Phoenix Trust Co. 3y reference to Bradstreet and Dun we found the Wilbert Products Co., Inc., had good credit. We, therefore, cashed the check. The clerks also tell me this party has previously been at the hotel. The check, however, was returned to us with an attached notice that simply said “Specify Branch.” We then mailed the check to the Wilbert Products Co., Inc., and asked them to make the correction on the check, thinking possibly an error had been made by the clerk who drew the check. MICHIGAN We immediately received reply from the Wilbert Products Co., stating the check was a forgery. Gunther had in some manner evidently had checks printed, or had secured checks in some way and forged their names. They also stated they did not carry any ac- count with the Chatham-Phoenix Trust Co. They also stated this party had put over several checks, the last one being cashed by some hotel in Cleve- land, Ohio. As we are insured by. a_ bonding company against forgery we have turned the check over to them to re- ceive our remuneration. We felt, how- ever, this information should be sent you, because the forger told our clerk he was headed for Michigan. J. F. Letton. Implying through use of the word “Mills” in its trade name and in ad- vertising that it is a manufacturer and sells direct to the consumer, when such is not the fact, a corporation sell- ing and distributing woolens signed a stipulation with the Federal Trade Commission agreeing to cease and de- sist from these representations. The trade and corporate name of an individual and a corporation engaged in the printing of stationery for so- cial and business uses will no longer contain a word indicating that the company is in the business of engray- ing by the process of making impres- sions by means of inked engraved plates. This company will also cease using such words as “Engraving” and “Embossing” in describing their prod- uct so as to imply that the stationery they print is really engraved, when such is not the fact. The respondents signed a stipulation to the foregoing effect with the Fed- eral Trade Commission. The Federal Trade Commission has ordered the Marietta Manufacturing Company, Indianapolis, to cease using the term “Sani-Onyx, a Vitreous Marble,” or the term “Sani-Onyx,” as a designation or description of the product manufactured by it. The company is also directed to stop representing in its advertising matter or by other means that the product which it manufactures is marble or onyx. The Commission says in its findings that “Respondent’s product is not a product of nature, but is a manufac- tured product, the chief ingredient of which is silica. It is neither marble nor onyx. It is manufactured in slab form and capable of being used in place of natural or quarried onyx or marble when such onyx or marble is in slab form. It is made in a great variety of colors, and in some of said colors the product resembles marble in appear- ance, and also, in some of said colors it is somewhat similar in appearance to the type of onyx in slab form.” For twenty years the company has sold its product to jobbers, contractors, builders and, in some instances, to the ultimate consumer for use in building interior walls, wainscoting, ceilings, table tops, counters and the like. It is in competition with concerns sell- ing article of the same general class as well as marble and onyx cut and fashioned to as to be suitable for the TRADESMAN same uses as the Marietta company’s products. The Commission held that the re- spondent’s designation of its product is false and misleading and has the tendency to deceive buyers into the belief that the product is onyx or marble. +. ____ In Thirty-five Years. Thirty-five years ago, an amazed world learned that Guglielmo Marconi had sent and received a wireless mes- sage over a distance of one mile. Re- cently, on board his yacht in the Med- iterranean, Marconi pressed a button and lighted thousands of incandescent bulbs in Sydney, Australia, 11,000 miles away. An instant later the in- ventor heard, through his wireless set, a voice from Australia, “Our lights are on. Thanks to you. Hurrah!” Across two oceans and a continent, Marconi had sent enough electricity by radio to close a circuit and turn on the lights. When the multitudes in Syd- ney saw their lights blaze on and knew that the man who lighted them was on his yacht near Genoa, they broke into wild cheering. +. Urge Grocers To Fight Food Bill. In the special bulletin sent to the trade the National Wholesale Grocers’ Association appeals to grocery jobbers and retailers to protest against the en- actment of the proposed standards bill now before Congress. This legislation, the wholesalers con- tend, will establish a precedent under which statutory law on all food prod- ucts will replace the present regula- tions by which the Department of Ag- riculture fixes standards of purity for foods. The measure, which is offered as an amendment to the present pure food and drugs act, will also disrupt the present uniformity between Fed- eral and State laws, it is claimed. preserves ———>-.____ See Reptile Trims Favored. The course of recent buying of wo- men’s shoes for early Fall has tended to substantiate previous expectation that immediate interest in reptile ef- fects would be largely concentrated on than all-reptile The view prevails that lizard will dominate for the season in this type of merchandise. Kid, calf and suede, however, have accounted for the largest volume in the purchasing to date. The business thas been spread over strap, Oxford and pump models. Some immediate delivery business is still noted on sports and fabric shoes for Summer selling. reptile trims, rather shoes. —_2+.___ Fresh Figs From Arizona in Egg Cartons. Mesa, Ariz., June 9—Fresh figs are being shipped from here in ordinary egg cartons. Phil Pearce, a young man employed by the Johnson-Pearce Commercial Co., is responsible for this innovation. In each of the twelve compartments, where an egg would ordinarily go, ‘he places a fig. Then he packs six cartons to a crate. The re- tailer, on receiving a crate, merely sets it into his refrigerator and sells by the carton. The fruit is never touched by human hands from the time it is pack- ed until it is consumed. Several thousand pounds of early Mission black figs are shipped from this point by express each Spring. The deal is a small one, but is always profitable. June 11, 1930 Chain Drug Stores Sell 15,000 Items. Chain drug stores carry as many as 15,000 items, chain grocers from 1,000 to 1,500 and chain tobacconists several hundred, the Federal Trade Commis- sion announced this week in a prelim- inary report in connection with an in- vestigation of chain stores ordered by a Senate resolution two years ago and intended primarily to study prices of independent stores as compared with the chains. Price studies have been made in New York City and in Cincinnati, and one is now being undertaken in Des Moines. —_——_++ > Gloves From Whales. They are using everything but the “squeal” of the whale now. A local chemical laboratory has succeeded in manufacturing gloves from whale in- testines which are almost impossible to wear out, have a soft finish and are extremely flexible. The credit for this process of converting the whale in- testines into gloves goes to Leopold Leville. The gloves will take any color. These Be Our Leaders Sold only by The Blodgett-Beckley'Co. Members India Tea Bureau Toledo, Ohio es iam ee Ce eesti EE a _— sis > saan ciara ecmaamaonas ~ Sa eee ee ter cate ed ee eesti -~$ nai June 11, 1930 MICHIGAN TRADESMAN SWEETENED FOODS. Results of College Tests on Eight Students. A cure for “midnight blues,” the feeling of fatigue that comes from pro- tracted loss of sleep, is announced by the psychological research laborato. ies of Colgate University. For more than your years the laboratories, under the direction of Dr. Donald A. Laird, ‘thave probed the mysteries of sleep to obtain new and experimentally verified facts on the subject. Eight students of the university were isolated in a ten-room mansion on the Colgate campus, eating scientifically prepared food and submitting to lab- oratory tests at all hours of the day cr night to furnish the data on which D.-. Laird has based his findings. During the scholastic year now drawing to a close the laboratory spot- light has been turned on the problem of relieving fatigue and excess phys'cal and mental strain which results from long periods of wakefulness. Our tests have shown conclusively,” Dr. Laird said, ‘that it is possible to stay awake for greater lengths of time and with far less after-effect in the nature of fatigue, when highly con- centrated energy foods such as cakes, candy or sweetened drinks are con- sumed at intervals during the night. “The sugar contained in the sweet feods supplies the additional energy demanded by the muscles and aids in relieving the natural fatigue that fol- lows exercise or periods when the muscles are tensed and forced to do more than the normal amount of work called for in the average routine. “Sugar was selected for these tests because it is rapidly assimilated, pass- ing into the blood a few minutes after it is eaten. Other foods which might have been used as a source of energy are not so highly concentrated and take longer to digest and become of value to the body.” The tests were conducted over a period of three weeks with the students staying awake all Saturday night, dur- ing which time they followed a care- fully arranged schedule which includ- ed both work and play. Laboratory assistants watched closely each move and noted on special forms the re- actions of each of the volunteers. “The first night,” Dr. Laird said, “the students thad little difficulty in keeping awake. They studied for sev- eral hours and then were permitted to play chess, checkers, bridge or any other form of entertainment that they preferred. Cake, candy and sweetened drink flavored with saccharine, a sweet- the night. “Shortly before noon on Sunday the students were permitted to go to bed and sleep for thirteen hours. Fatigue tests were then made at noon Monday. The reports of F. K. Berrien, tech- nician, and H. H. Wille Jr., assistant, showed that the students were about 50 per cent. more tired on Monday even though they slept thirteen hours than they would have been under a normal routine. “Two weeks following the experi- ments were repeated, but this time the sugared drinks were omitted. Instead the students were given a type of candy which contains no sugar and a drink flavored with saccarine, a sweet- ener that has none of the energy value Of sugar. “From this test the laboratory ob- tained significant data, which clearly indicates that it is apparently easier to keep awake with less. resulting fatigue when energy foods are eaten. The study period which lasted until 3 a.m., found the students much more irritable and less inclined to concen- trate on the three ‘“R’”’ and at bedtime Sunday noon they apparently were about 25 per cent. more fatigued than after the previous all-night vigil when they had been given energy foods. “The report submitted 3errien showed that shortly before dawn a chess game which had been in progress less than an hour ended abruptly when one of the players up- set the table and scattered the chess- men over the flor. Another student attempted to walk through a window believing it was a door, while a third insisted on talking over the telephone. “It was apparently much more diffi- cult for the technicians to keep the students awake. “After the thirteen-hour sleep which followed the first experiment when sweetened foods were given, the students awakened without effort and seemed greatly refreshed, but follow- ing the second test they refused to get up when called and slept for an addi- tional hour and a half. “Mr. Berrien’s report also indicated a more pronounced nervous condition with shortness of breath and inability to concentrate, “The test given during the third and final week was conducted with the students again being fed the sweetened foods. As in the first test, they found little difficulty in keeping awake and apparently recovered quickly after the sleep period.” “The results of our tests,” Dr. Laird continued, “clearly indicate that work- ers who find it necessary to stay awake when they would normally be in bed can greatly offset the feeling of fatigue that comes during the night and on the by Fo KK. day following by indulging in a sweet snack in the form of sweetened drinks, candy or any other food that contains sugar. “Applying our conclusions to every- day habits, perhaps an explanation is offered why persons who go to a res- taurant after the theater or others who frequent night clubs until the early hours seem refreshed and eager to work the next day after a few hours’ sleep. “Science has long known the value of sugar as an energy food. During the night these frequenters of res- taurants and clubs order generously of sweet foods, preferring them to the heavier meat and vegetable dishes, and in doing this they are following. a sound, scientific formula for offsetting fatigue. “Therefore, if it is necessary to lose sleep, it can be lost much more easily if sweets are eaten before and during the period when it is essential to re- main awake. By doing this you will be cheerful rather than irritable and you will have more pep the next day.” His Confidence In You What a change a few short years have brought. Only yesterday it seems he was just a tiny bundle of helplessness there in the crib. And now, he’s a husky chap going to school. Brim- ful of vitality he proceeds without fear upon his way, placing his absolute confidence in you, a confidence so complete that the out- come is never questioned. Suppose something happened to you. Of course it may not, but suppose. Would he be deprived of the many advantages you intend to give him? Justify Make plans for his Name this Company Executor and his confidence in you. future. Trustee in your Will. In this way if you are not here to carry out your own plans, this dependable organization will be here to “carry on” for you. THE MICHIGAN TRUST co. GRAND RAPIDS FIRST TRUST COMPANY IN MICHIGAN Se By RETAIL TRADE GAINS. With retail trade quickened to some extent by warmer weather over a:wide area, but with industrial reports point- ing to reduced activity, the general business situation at the beginning of the week shows the irregular trend which has become so familiar. Higher temperatures are welcomed by mercantile interests, and although the immediate effects are felt by re- tailers a more cheerful frame of mind is evident among wholesalers and job- bers. An additional reason for mod- erate optimism is the improvement in collections at some centers, as well as in favorable crop reports. There are indications also of a firmer under- tone in some commodity markets, al- though the ocmmodity price structure as a whole continues to point down- ward. Operations in the steel industry were further reduced last week, and although many in the financial community feel that steel’s downward readjustment is nearly completed, the latest curtailment had a somewhat disturbing effect on This was reflected par- ticularly in continued liquidation on the Stock Exchanges. The reduction in steel mill operations occurred when further shading of prices on pig iron and certain lines of finished steel was being reported. Against these unfavorable develop- ments, however, is the news that heavy steel scrap prices have hardened at one Another heartening piece of news is the accelerated demand for steel pipe, in which there has been buy- ing of record proportions for several weeks. Considerable importance is attached to the announcement last week of a reduction of 5 per cent. in tire prices, coinciding, as it did, with further weak- ness in the crude rubber market. All of the large tire manufacturers have joined in the downward revision by which tire prices are brought to the lowest levels reached in many years. Reports reaching Wall Street indi- cated that, throughout the country, the readjustments which have taken place and are now going on have brought buyers and sellers closer to- gether. On the basis of this i.nforma- tion the conviction is growing that the long expected revival in business may be at hand. In nearly all indus- tries the movement to bring produc- tion more nearly into line with con- sumption is meeting with success. This process is gradually eliminating one of the weak points in the whole ‘business and industrial structure and, in the opinion of many, is laying the groundwork for early recovery. sentiment. center. PRESIDENTS FOR LIFE. In a recent dispatch from Berlin there was a report of the growing feel- ing in Germany that President Hinden- burg would not be allowed to retire at the end of his present term. It ex- pires in 1932 and the President him- self desires to escape from the cares of public office, but he has filled his high post so ably and to so great an extent won the loyalty of both the conservative and the liberal branches of German political opinion that it is MICHIGAN widely felt that his country will in- sist upon his remaining as President. The tate Foreign Minister Strese- mann is reported to have said that Hindenburg would remain at the head of the Reich until his death. Former Ambassador Jacob Gould Schurman is said to hold a similar opinion. Other prominent Germans believe that a man se acceptable to the Nationalists and ai the same time so sincerely dedicat- ed to the Republic cannot be released from his patriotic duty to retain a post which no other German can adequate- ly fill at thes stage of Germany’s de- velopment. This situation invites comparison with the pressure which in this coun- try was brought to bear upon Wash- ington in the early days of our Re- public. He, too, was urged to serve as President and then to accept a sec- ond term because he alone could com- mand the loyalty of all political fac- tions. Like Hindenburg, he was eager to retire to his farm and al- though he did not remain President for life as many would have liked him tc do, he could not escape eight years of public office after his previous ser- vices during the Revolution had been crowned by independence. Another situation parallel in many ways, but this time in modern Europe, is that which exists in Czecho-Slovakia. President Masaryk, like Washington, is known as “The Father of His Coun- try.” He led no armies to achieve his country’s independence, but it was his successful championship of the idea of a Czecho-Slovakian Republic that more than anything else brought it into be- ing. To him goes the credit for the amazing feat of persuading the Allies to recognize a government which at the time existed only on paper. Consequently, it is not surprising that he was unanimously elected first President of the Republic and then persuaded in 1920 and again in 1927 to accept a further term of office. He is almost as old as Hindenburg, having recently celebrated his eightieth birth- day, but his country will not let him retire. In his case this public demand for his services has resulted in a recog- auition of his position which has no parallel either in the case of Wash- ington almost a century and a half ago or in that of Hindenburg to-day. The Constitution of Czecho-Slovakia pro- vides that no one shall be elected President more than twice in succes- sion, but that this provision “does not apply to the first President of the Czecho-Slovakian Republic.” SERVE NO GOOD PURPOSE. During his review of economic con- ditions and the outlook in Great Brit- ain, Sir Josiah Stamp, one of the out- standing economists of the world, last week before the Bond Club in New York City expressed astonishment at the mass of charts, graphs and statis- tical data with which the business ex- ecutive now surrounds himself. “I doubt the ability of these executives,” he said. “to absorb and analyze these facts in ratio to their supply.” This doubt is one that will be echoed in many quarters and even by those addicted to the chart and statistical habit. First of all, such data can be TRADESMAN divided into actual facts and near facts, depending upon the accuracy of the work used in getting them. Then they can be divided into those gathered for a real purpose and those gathered willy-nilly just because some more facts might look interesting on paper. Finally, there is the type of complete and accurate information gathered for a specific and valuable purpose. So far as the average business ex- ecutive is concerned, he would save a lot of his own time and energy, and a good deal more on the part of his assistants, if he questioned each piece of information on the score of its real application to his business, its purpose, and then satisfied himself that the in- formation was as complete and as ac- curate as possible. There is the story told of the Span- ish soldier who did sentry-go before a bench in a park. He did not know why and neither did his officers, but for years that spot had been a post. After long investigation it was discov- ered that thirty years back a sentry was assigned ‘to warn citizens off the bench because it had just been painted, and the order had never been revoked. A lot of charts, reports and data ‘have similarly outlived their usefulness and serve no good purpose. FURTHER EASING NOTED. Beyond some additional evidence that commodity prices on the average have reached a point of resistance to further decline, the week brought lit- tle that was new in industry and gen- eral business. Steel operations eased further, with only pipe line contracts worthy of note on the favorable side. The building industry sagged last month, the contract figures yielding a total 22 per cent. under May, 1929, This put the deficiency in five months this year at 17 per cent. under the same period last year. In the auto- mobile line there was a pricc cut by ford which gave rise to the report that his lowered production has finally out- run sales, which to April were alone in keeping abreast with those of last year in this field. Since the further decline in the gen- eral business level that developed in February and the partial recovery in April, there has come about a mixed trend. Last year there was a sharply defined peak in April and another high registered in July. At present, how- ever, there is a sagging tendency in evidence which probably will not be changed until there are clearer indi- cations of crop, tariff and world trade prospects. Should the present easing bring further wage cuts on a broader scale, fear that recovery may be post- poned beyond the fall is expressed. In the commodity list, although there were additional declines of im- portance, the trend of the week was fractionally higher. For the time be- ing the Annalist index shows that farm and food products are holding up the combination figure, offsetting weak- ness in other groups particular tex- tiles. In manufactured goods more reductions, like those on tires, will probably be seen. . June 11, 1930 MAKING LOWER PRICES. An echo of the famous Wanamaker reduction sale of ten years ago was heard recently in the announcement of a store-wide cut by a Chicago estab- lishment which set forth the reasons why the public, the retailers and the manufacturers would benefit from low- er retail prices. This statement arous- ed a good deal of comment and it was developed that, after all, the stores might cut prices further in view of the fact that their replacement costs are now lower in many instances. In other words, it costs them less to stock new goods and part of such savings might be passed along to consumers in order to stimulate business. The same argument can be carried back to producers who in many cases are now able to purchase their raw materials at lower levels. Some re- ductions for this season, but also, of course, because of surpluses, are to be found, and yet there are many man- ufacturers who are holding on grimly to prices which sooner or later must be slashed. There is the proper ex- cuse in some cases that reduced output means theavier unit costs and conse- quently the savings on materials are more than offset by higher overhead. Nevertheless, there will be producers who will reason differently and make prices which will sell goods while competitors, strive to keep up values and constantly run into increasing overhead. What both distributors and manu- facturers have to more fully recog- nize, it would ‘appear, is that prosperity notions of prices and profits must be laid aside until the present depression is over. A little time might be de- voted profitably to thinking on what was done in 1921. “GREATER” CITIES. The Census Bureau’s decision to tab- ulate and announce the population of “greater” cities, taking in the people within their “trade territories” regard- less of official boundaries, is a timely recognition of the conditions disclosed by the 1930 enumeration. It has been the bureau’s custom for some years past to estimate the population em- braced within a few of the principal “metropolitan areas.” But such com- pilations were based merely on as- sumptions of growth since the preced- ing census and not on exact figures such as are now becoming available. It is now proposed also to extend the plan to include smaller cities such as Miami and Louisville. : Even with the adoption of this sys- tem, Cleveland will probably lose her rank as “fifth city,” since the new cen- sus indicates a population of about 1,200,000 for Cuyahoga county, while Los Angeles is likely to attain 1,400,- 000. Cleveland, indeed, may drop be- low sixth place, for Pittsburg, with Allegheny county, will probably ex- ceed 1,300,000. Calculations may be further disturbed by San Francisco, which, with a population of 625,000, points to a “metropolitan area” with 700,000 more. The speaker who exhausts his sub- ject exhausts his listeners, Aeon 7 4 A eens ieee. June 11, 1930 MICHIGAN TRADESMAN OUT AROUND. Things Seen and Heard on a Week End Trip. By getting an early start on our Out Around last Saturday we managed tc visit fifteen towns, including Jeni- son, Zeeland, East Saugatuck, New Richmond, Fennville, Pearl, Bravo, Pullman, Grand Junction, Berlamont, Bloomingdale, Gobles, Kendall, Wil- liams and Cooper. We found warm friends of the Tradesman at every point named except Williams, where the only merchant was “too busy to devote any time to the perusal of trade journals.” I think it is three years since I covered this route last. All of the towns en route show signs of improve- ment in many respects. Much work thas been done on the roads to make them wider, smoother and less dusty. Stretches of hard surfaced roads are in evidence at frequent intervals be- tween ‘Grand Junction and Kalamazoo. At East Saugatuck Miss Lubbers showed us the “store on wheels” care- fully planned by her father when he was on his death bed two years ago. The vehicle appears 'to be complete in every particular. It is navigated by the younger brother of the trio of Lubbers who conduct the store since the death of their father. It is on the road five days a week carrying groceries and necessary articles of use and adorn- ment to a wide circle of patrons and picking up the eggs which have been assembled in the meantime. As many as thirty-sex cases of eggs have been transported from farm to store in a single day. At New Richmond the two grocery stores do not come up to the Trades- man standard and are, consequently, not permitted to participate in the great advantages which accrue to the charmed circle of Tradesman readers. When a merchant tells me he has no time to read a trade journal which is guaranteed to yield ‘him $10 for every dollar he pays for it, I set him down as an individual whose mercantile days are numbered. I never make a mis- take in this designation. The next time I go along his way—his former location—I find he is out of business and is employed digging ditches or waiting table in a cheap restaurant. This may appear to be a somewhat radical statement for me to make, but I have never yet found a merchant who depended wholly on the work of his hands who did not record a dis- astrous failure inside of three years. In these times of fierce competition, the merchant who does not use his head as well as his hands and grasp very opportunity to keep well inform- ed on the details and generalities of his business fails to score in the race for success. The resumption of activity in the cannery at Fennville has given the town an appearance of life which must be very pleasing to her people. The cannery ran on rhubarb until Friday when it switched over to strawberries. One of the Flanders Brothers, gro- cers, told me the had read every issue of the Tradesman for twenty-one years —twelve years in Fennville and pre- viously in the general store of Wm. J. Clarke at Harbor Springs. When he mentioned the name of Mr. Clarke, I knew at once why the Flanders store looked so bright and attractive. No one could be associated with Wim. J. Clarke ten years or so without imbib- ing the remarkable mercantile sagacity of that master hand and master mind. No better preparation for a mercantile career could be obtained by any mer- chant. Mr. Clarke learned this trade in the old country and learned it so well that no one could dislodge him in his position as the leading merchan- diser in Harbor Springs so long as he remained in trade. Twenty-five years ago Mr. Clarke said to me: “During my long career as a merchant in Har- bor Springs many new merchants came to town to ‘get Clarke’s scalp,’ as they expressed it. I never enquired how much capital they had to invest in the business, but how and what their ex- perience had been and how well they were posted. If I found their knowl- edge in this respect was not a match for mine, I never lost any sleep nights, worrying about the competition I would have to face.” I am very glad to make this reference to my life-long friend, Mr. Clarke, because it enables me to repeat what I have many times undertaken to bring home to the new merchant—that his success or failure depends largely on the knowlédge he kas of the business ‘he engages in and the experience ‘he may ‘have hhad in working for a merchant who knows the game and is able to impart his knowledge to his associate or clerk. I think the general store at Lee nust have burned since my last trip over this route. I could find no trace of it. Pullman was recovering from the effects of a celebration over the open- ing of a new resort on a nearby lake. Grand Junction marked the turning of our car Eastward to U § 131. Berlamont, Bloomingdale, Gobles, Kendall and Alamo all looked good to me. Some of the merchants in those towns happened to be out when I called, greatly to my regret. William Harrison is still functioning at the corner drug store at Bloomingdale, despite the seventy-nine years he has to his credit. He walks with the elasticity of a ‘man of fifty and his store is kept up to standard by an active body and an alert mind. Mentha looked very attractive as we passed through the expansive fields devoted to the production of pepper- mint. Mr. Todd is certainly entitled to a great deal of credit for the man- ner in which he has undertaken and carried through to completion this re- markable development, which I am told is not exceeded in acreage and investment by any other peppermint field in the world. In passing along the highway from Pearl to Grand Junction I failed to note any fine farms which are so greatly in evidence in the Eastern por- tion of Allegan county. The only dif- ference between the two sections is the character of the soil—one rich in potential productiveness and the other largely shifting sand on which the top humus is barely three inches thick. With one of the outstanding railway systems in this country paralleling the roadway, with many lakes and streams of rare beauty and utility, it thas al- ways seemed a great pity to me that so many millions of dollars should be expended to ascertain what is under the North Pole and the South Pole and so little money should be devoted to ex- perimental work to place the pine bar- rens of Michigan on a_ productive basis. Guy W. Rouse will probably be dis- charged from the Ionia prison in about two weeks—a free ‘man so far as his sentence to “hard Judge Verdier goes. His term of imprison- ment was three and a ‘half to five years. With a deduction of seven months for good behavior while a guest of the State he will emerge from the grim walls of Ionia prison in about thirty- five months. labor” by If he keeps out of mis- chief for eighteen months longer, he will have completed the full sentence of five years. In the meantime, he will enjoy freedom from iron bars and prison discipline on a parole. The policy of deceit and deception which he has pursued all his life is still in evidence. He has been so ac- customed to playing false that he can- not throw off the sham and falsehood which have been essential features of his existence. After his enormous stealings from the Worden Grocer Co. were unearthed and the was living in one of the best apartments in one of the finest residential buildings of Los Angeles, he used the stationery of the Glendale writing his friends, sending the letters to a friend at Glendale so they might bear the Glendale postmark. A Grand Rapids man met him on the street in Los Angeles and was informed that he was living at the Glendale sanitarium and confining ‘his diet to soft food, gruel and milk; that the stomach ulcers which he claimed to be suffering from precluded the use of meat. The same evening the gentleman saw Rouse in the dining room of a leading hotel in Ios Angeles with a steak of large pro- portions in front of him. He learned later that Rouse shad not been in Glendale for several months. sanitarium in When he began serving his ‘sentence in Ionia prison Rouse sought immunity from the “hard labor’ sentence of Judge Verdier by claiming that he was next door to the grave with stomach ulcers. Governor Green ‘had the State physician examine the criminal with X-ray apparatus. Dr. Kiefer’s report was that there was no indication of ulcers in the stomach or anywhere else in his anatomy; that every indi- cation led to the belief that he was in perfect health. In order to be released from prison Rouse must repay the $1,800 it cost Kent county to extradite him California to Michigan to stand trial for some of his many crimes. A rela- tive made piteous appeals to Rouse’s from friends to contribute to this fund on the ground that Rouse must have a major operation at once and that the prison physician does not desire to as- sume the risk involved. Of course, this was only another of Rouse’s de- ceptive practices to save him spending ten months longer in durance vile. This constant resort to deception is in keeping with his entire career ever since ‘he was a small child. Sham and falsehood ‘have been ‘his stock of trade. False to himself, false to his business associates, false to his friends, false to those who should be nearest and dear- est to him, false to ‘his church, false to his God! backed off the earth the more room The sooner such a man is there will be for clean, wholesome men who live right lives, who tell and act the truth and who leave a trail of up- rightness and happiness wherever they happen to travel. E. A. Stowe. ——_>+ > ___ A Business Man’s Philosophy. When business men greet each other, the third, if not the first, question they ask is “How’s business?” Some men keep in touch with the general trend by asking this question at every op- portunity. At one time I doubted that the state of prosperity of my neighborhood gro- paper tailor or my barber had any relation to the multi-billion-dollar turnover throughout the United States. My tailor might consider business excellent if ten of his customers each ordered two suits of clothes in a single I argued that my tailor might cer or my merchant or my week. enjoy a rush of orders at a time when general prosperity was at low ebb. Just a few hundred dollars more or less in the monthly billing make a How could his business possibly reflect any- thing of importance? Strangely enough, however, the pros- good or bad month for him. perity curve of practically all business enterprises, from the steel corporation to the bootback stand, seems to dip and rise with the curve of general business. When the unfilled orders on the books of the United States Steel Cor- poration make a poor showing, a dozen or two dozen of my barber's customers decide to let their hair grow one more week, and when they get around to his shop and he says “Shampoo?” they mumble, “No, just a haircut to-day.” William Feather. ee Forbids City Employe To Buy From Chains. Mayor Warren R. Williams of Raleigh, N. C., in a bitter arraignment against foreign chain stores and mail order houses, has issued an ultimatum to city employes declaring that they “can’t spend one penny of the tax- payer's money in one of these stores.” He also directed a warning to elected officials of the city and county that if they persisted in patronizing chain stores the people would have a sayso about it in the coming election. 10 SMALLER CANS. Pernicious Practice By Chains Which Should Be Prohibited. Of all the sharp practices of which the chains have been accused during the present open season, the most per- nicious are those which are strictly legal, and perhaps the most pernicious of those that fall in this class is that of selling food commodities in con- tainers that the imperceptibly smaller than those ordinarily used. So long as the label on a can states accurately the contains, neither the buyer of it nor the com- petitor of the man who sells it has any come-back. There is no law against fifteen ounces instead of a pound of food in a can any more than there is a law against selling fifteen ounces in bulk, so long as the retailer does not say he is selling a pound. In selling food in cans ordinarily the re- tailer says nothing about weight at all. If the can appears to be as large as cans of the same product she has pur- amount it selling chased before, the housewife assumes that she is getting the same amount. Nevertheless, the retailer who sells and the manufacturer who packs these smaller sizes are guilty of sharp prac- tice, and they would be convicted by a genuine court of though they would not be convicted by tthe courts ostensibly charged with public opinion al- expressing public opmion. A down- right liar and a man who gets you to betieve a he without telling it differ only in that the latter is more dan- gerous than the former. The selling of undersized cans in the grocery field corresponds in one sense to misrepresenting quality in the meat business, but ts much more per- nicious. Both practices are beyond the reach of the law., but the misrepresen- tation of quality ¥s more easily discov- ered by the consumer. If the house- wife buys a steak for choice and later finds it tough, it will not take her long, in most cases, to conclude that she has been the victim of a he. If she buys a smaller can of peas than she has been accustomed to getting, she may go on for months or years, unless it is called to her attention without no- ticing any difference. Unless he is willing to stock smaller can sizes himself and devote his at- tention to fooling rather than serving the public, the independent has only one recourse—to give as much pub- licity as possible both individually and through his associations, to this prac- tice. " The extent to which this type of trickery is practiced at present by chains and others is impossible to esti- mate. It is to be hoped that the present investigation of chain prices being conducted by the Federal Trade Commission will throw some light on the subject. The fact that the practice is very general, however, is indicated by an editorial which recently appeared in the April issue of the Canning Trade, written by Arthur I. Judge, editor. Mr. Judge not only admits the exist- ence of the practice on a large scale, but condemns it in no uncertain terms MICHIGAN and recommends thorough standardiza- tion of can sizes. Since if any one knows the extent of the practice, it is the canner himself, and since Mr. Judge presumably speaks for the can- ning industry, this editorial strikes us as rather convincing. Commenting on an article in Truth, pointing out the difference between the sizes of cans of the same product sold by a chain store and an independ- ent, Mr. Judge says: “There is a fractional difference in the size of these two cans, as there is in many of these smaller and con- tinually growing smaller cans, such a slight difference that the average con- sumer cannot detect it. And that is one of the very good reasons why the canners should not resort to this de- ception. Every canner knows _ that these smaller sizes—just a trifle small- er than standard—are resorted to to please some buyer who wants to cut under a competitor. That is where the No. 2% can, instead of the No. 3, originally came from, and now the No. 2 is taking the place of the % wherever it can be worked in, and the result is confusion and the awakening of distrust in the minds of the con- sumers. It is crass foolishness, even if the public is not cheated, because it must react upon the canners who are guilty of the change. Here the chain store is b’amed for short changing the customers, although in fact he is not, and the next step will be to blame the canner for cutting the fill 134 ounces. That brings the industry into disrepute, and it is most unfortunate. You cannot expect the consuming public to equip itself with micrometers and magnifying glasses and then call for an assort- ment of cans and gauge the possibility with the price. The public rightly ex- pects the canner to take care of it, sell- ing in a standard size which can be depended upon, and the sooner the canners cease this confidence-wrecking practice of packing these small, slightly varying sizes of cans the better for all canned foods. Stick to the standard cans and help avoid this confusion. Trouble was bound to come from this “can-to-fit-the-price’’ war, and it seems to be here now. The drive should be to reduce the number of sizes of cans to the fewest possible. and then pack them so that the buying public will have confidence in them. In that di- rection lies the salvation of the indus- try. These odd sizes in other indus- tries are referred to as bastards, and that is just as true about cans. Have enough backbone to refuse all orders for such, and stick to the standards, for your own sake and business wel- fare. It is surprising that the can companies, with their wonderful busi- ness abilities, should have permitted this fatal mistake. “There will be objections that there is a demand for these small sized cans to meet the new development io house- keeping. And so there is, and this de- mand must be met, but let it be with a standard size can which the consumers will know instantly and always recog- nize. “The error we are particularly driv- ing at is the canner who cuts this 8- TRADESMAN June 11, 1930 A Business School That Is a College of Business Administration The Davenport-McLachlan Institute is chartered by the State as a class A College and empowered to grant degrees and offers the following courses to high grade men and women. Coliegiate Course in Ac- Civil Service Course. countancy and Business General Business and Administration. Banking Course. Collegiate Secretarial Salesmanship and Science Course. Advertising. Special Secretarial Course. Gregg Shorthand and Touch Business Administration Typewriting Course. Course. The Stenotype. It is a pleasure to give information. DAVENPORT-McLACHLAN INSTITUTE 215 Sheldon Ave., S. E. Grand Rapids, Mich. MICHIGAN BELL TELEPHONE CO. ‘SPEND YOUR VACATION IN MICHIGAN Happy Days Are Here Again June sees the start of that happy throng of motorists on their annual pilgrimage to the out-of-doors. (On your trip this summer, remember that you can keep in close touch with home and business by Long Distance telephone. Wherever you go, you will find a telephone from which you can call home quickly and at small cost. ( Make it a point to call home every day or so, and to telephone ahead each day for reservations for the night. We Cater to Independent Merchcnts On'y FRUITS AND PRODUCE BANANAS A SPECIALTY L. CAVERA AND CO. THE HOUSE OF PERSONAL SERVICE Phone 9-3251 wnemn ipa renee epee mtn a cama Teer Nt June 11, 1930 MICHIGAN TRADESMAN il ounce can just a little, so as to pack but 7 ounces, and then the next one cuts this last can another slight amount, so as to pack six ounces, and so on to utter confusion. “It seems to us the can companies oughit to deal drastically with this, and, co-operating with the Government, produce a definite standard in sizes of cans and carefully avoid bastard sizes. The people would quickly learn that they can buy their foods in 8-oz. cans, 16-0z. cans, 24-oz. cans and 32-oz. cans, if you choose, and the pure food au- thorities will attend to the task of com- peiling the canners to put that amount in the cans, as that feature is the one which is easiet of detection and pun- ishment, the one which is being most rigidly enforced The founders of the business sought to bring about this uniformity in presenting canned foods to the public through the measure method: the pint (the No. 2 can), the quart (the No. 3 can) and the gallon (the No. 10 can). Probably the pound method is the better, but, whatever it is, uniformity must be retained. ——_~+++____ Late Business News From Ohio. Forest—Murray Pfeiffer has opened a store here in the George Hafer build- ing, handling clothing, shoes and fur- nishings. Bucyrus—The Ideal Meat Market has been purchased by A. M. Dye, of Bucyrus, and C. H. Bingham, of Kenton. Massillon — With other city and Chamber of Commerce officials look- ing on, Mayor Homer M. Johns re- cently pulled the switch that set the machinery of the new Central Packing Co. in motion for the first time. The new company, owned by Sam Cohen, represents an investment of $120,000. The plant is located between Canton- Massillon and South Canton-Massillon roads, and is employing twenty-eight men at the present time. Aside from doing slaughtering the company will manufacture many kinds of meat prod- ucts, according to Mr. Cohen. Youngstown—lInvoluntary bankrupt- cy proceedings were filed on Thursday in the U. S. District Court at Cleve- land against Morris Auerbach, dealer in clothing and shoes. Hubbard—An involuntary petition in bankruptcy has been filed in the U. S. District Court at Cleveland against Homer D. McMurray, men’s clothing and furnishing goods. Chillicothe — The contract for the erection of a building 120 by 42 feet on Paint street, two stories and base- ment, to be occupied by the J. C. Pen- ney Co., has been awarded. Work will be started at once. Liberty Center—Max Save, ‘trading as Save’s Department Store has filed a voluntary petition in bankruptcy in U. S. District Court at Toledo, listing assets of $7,060 and liabilities of $17,- 734. Youngstown—Myron Proser, for the past six months residing at 546 Braden street, Youngstown, but who operated the U. S. Overall Supply Co. at Erie, Pa., has filed a voluntary petition in bankruptcy in the U. S, District Court at Cleveland, listing liabilities of $27,- 607 and nominal assts of $28,400. Canton — Involuntary bankruptcy proceedings filed in the U. S. District Court at Cleveland against Mack, Inc., draperies, by Attorney Louis C. Green- wood, representing Klirsch Mfg. Co., $467; S. M. Hexter Co., $386; and Whitman Cooney Textile Co., $240. —_—_++.____ Patents Fail To Protect. A certain Austrian chemist, cannot leave the United States, according to an order of the courts, until he has revealed to his backers who brought him to this country his secret of mak- ing a certain kind of coal briquette. He has refused to have his process patented, because he feels that this would open his secret to the public. As a result he has not been able to sell his idea and in departing from the country would leave his backers with nothing. Whatever may be the Aus- trian’s motives, it is possible that he knows more about our patent situation than would be expected of a foreigner unacquainted with out ways. It is a fact that it is a good patent, indeed, that is not immediately vio- lated by one or more concerns and which does not have to prove itself by passing through one or more suits. Fingers can be pointed at some large manufacturers who persistently violate patent rights and: whose money and legal staff protect them in these viola- tions. It has often been said, and not without cause, that a patent is of no use to a poor man. It is not uncom- mon to avoid a patent when it is be- lieved that a product cannot be copied. It is not uncommon, although it is contrary to the patent law, to leave out essential information in the patent. Our chemists had difficulty enough to make salvarsan during the war with all the patents before them. It took a large staff of experts many months to do the job. It is not un- heard of for a patent suit of the sham variety to be brought under controlled conditions in order that a precedent may be established in the event of fu- ture genuine action. There are few trades with more tricks than one finds in the patent business. Apparently, the original purpose of the patent, to protect the inventor, has been some- what lost sight of. Our entire patent structure needs some revision, but just what the nature of this revision should be and where it’is to come from is not clear. If the Austrian chemist patents his process, as presumably he must, he may yet have the pleasure of saying, “I told you so.” Certainly there is such a possibility, and just as certainly this possibility should not exist. ——_2++___ Not Afraid To Tell the Truth. Sherwood, June 6—I am enclosing check for $3 for my subscription to the Michigan Tradesman for another year. I surely appreciate your paper. What we need in this countrv is a lot more editors who are not afraid to tell the truth and stick to it. I wish you con- tinued success for many more years. H. O. Billings. —_-.___ Many people bankrupt their ambi- tions through an over-expenditure of self-pity, GRIDDLES 7 N. IONIA AVE. BUN STEAMERS Everything in Restaurant Equipment URNS Priced Right. Grand Rapids Store Fixture Co. Phone 67143 N. FREEMAN, Mer. ASSOCIATED TRUCK LINES The Outstanding Freight Transportation Line of Western Michigan. State Regulation means Complete Protection. ASSOCIATED TRUCK LINES Phone 93401 108 Market Av.. Grand Rapids, Mich. Boston 4th Investment Securities E. H. Rollins & Sons Founded 1876 Phone 4745 Floor Grand Rapids Savings Bldg. GRAND RAPIDS New York San Francisco Philadelphia Denver Los Angeles Chicago London | a we 6 marti ASTERPIECES Q E THE BAKERS ART a) ca Tae Se ALN ML ! joie ct or every 0 coud lh a Be. t ane y my Li ip mn A. e Ti eS M SS — r oy Mt . 12 FINANCIAL Autumn Should Bring Signs of an Upturn. No great improvement has come in business when allowance is made for the usual seasonal factor but what we must guard against now “is an ex- cess of pessimism” just as we should last year have guarded against an ex- cess of optimism. In setting forth this view in its June bulletin the National City Bank of New York cites some interesting precedents in history for anticipating recovery. We _ have been passing through a period of curtailed produc- tion during which consumption has proceeded at a rate in excess of pro- duction. It is then only a question of time before shortages will begin to develop and “necessitate a speeding up of the productive machine.” At least that has been the record in times past. It is perfectly true as the bank says that as early as last summer business began to fall off and that it “ever since the stock market break of last October has been on a distinctly subnormal basis.” Now experience shows that “this is a long period for business in this country to be down without at least the commencement of the up trend.” Let us survey the historical basis for anticipating recovery that is set forth: “It will be seen upon examina- tion of the records that at no time during the past thirty years (with the possible exception of 1914 when the war broke out) has business, com- mencing depression in one year, failed to at least begin recovery before the close of the following year. In some cases this upturn was more marked than in others. Generally, however, by some time in the second year fol- lowing, business had regained full normal activity, while the third year usually marked the peak of the cycle once more. “Tt is true that going back of 1900 reveals several instances of more pro- tracted business depressions notably the years following the panics of 1873 and 1893, and the years 1884 and 1885. It should be remembered, however, that the business of the country was far less diversified at that time and lacked the recuperative power demonstrated in more recent’ years. Moreover, these former times were marked by constant agitation over the money question, which tended to shake business con- fidence and delay recovery. This was particularly true in 1896 when alarm over the silver question led to an out- fiow of funds from this country, with consequent heavy loss of gold and tightening of the money market at a time when business was just struggling back to normal.” With this record of past depressions so suggestive of the country’s recupera- tive ability, and the presence of cheap money in abundant supply, “there seems reason for confidence that busi- ness will soon begin tthe climb back to normal prosperity. While this tendency may not be very marked during the summer months it ought to be appar- ‘1929 bottom levels. MICHIGAN ent during the fall, assuming normal agricultural yields.” Paul Willard Garrett. [Copyrighted, 1930.] ———_+->___ Generalizations on Market Mean Little. Sensational advances in particular stocks of importance in the market tend to obscure the colorless fact that many stock groups have recovered but little if any from the panic low levels of November 13. For a true picture of the present price position in stocks set against a background of the 1929 lows let us examine the various Standard indexes. Only half of Standard’s forty-four stock classifications, that make up this organization’s composite weekly index of 404 issues, have advanced as much as 10 per cent. from the lowest levels reached in 1929. Only five groups of the total of forty-four have risen as much as 50 per cent. Ten groups ac- tually are selling lower now than at the When this wide variety of groups is thrown into the same pot, to make up a composite in- dex of stock prices, we find that the “average” level of stocks is now rough- ly 20 per cent. higher than at the 1929 lows. Now when we approach the subject from this standpoint we find that twenty-two of the forty-four groups of stocks listed by Standard have im- proved their position more than 10 per cent. These groups, giving the per- centage gains over 1929 lows, are: Woolen goods, 74.3 per cent. Theaters, 68.4 per cent. Electrical equipment, 57 per cent. Agricultural implements, 56.8 per cent. Airplane, 50.6 per cent. Fertilizers, 40.5 per cent. Radio, 38.8 per cent. Utilities, 38.3 per cent. Ma- chinery, 38.1 per cent. Tobacco prod- ucts, 36.9 per cent. Chemicals, 29.1 per cent. Miscellaneous manufacturing, 27.4 per cent. Automobiles, 23.2 per cent. Miscellaneous services, 22.2 per cent. Miscellaneous mining and smelt- ing, 20.9 per cent. Silk goods, 20.4 per cent. Household products, 19.7 per cent. Food products, 19.2 per cent. Paper, 17.3 per cent. Oils, 16.6 per cent. Department stores, 13.4 per cent. Leather, 12.7 per cent. Those that are selling higher than at the 1929 lows but not as much as 10 per cent. higher are the office and business equipment, auto tire, building equipment, automobile parts, rails, shipping and building, steel, meat packing, anthracite coal, textile and chain store groups. Then we have a list of stock groups that actually are selling under the 1929 lows. These are the drug, lead and zinc, rail equip- ment, cotton goods, sugar, shoes, rayon, bituminous coal, apparel, mail order and the copper and brass groups. The lesson to be learned from a study like this is that generalizations or the market mean little at a time when the dominant movements have been in particular groups rather than sweeping swings up or down in the whole market. ' Paul Willard Garrett. [Copyrighted, 1930.] —_++.____ Judging from the 1930 census, the devil didn’t build for permanence when he made the small town. TRADESMAN June 11, 1930 I> ace up- on a time, you went to your banker for accommodation .. . now you go to him for service. And the whole evolution of banking, as con- ceived by the Old Kent, lies in that difference. Do you know just how far the Old Kent goes to serve you? If you don’t, why not find out? An investiga- 0LD KENT BANK 3a 6 14 OFFICES CAPITAL AND SURPLUS $4,000,000.00 tion might prove lastingly profitable! The Measure of . Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. h GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home”’ 16 CONVENIENT OFFICES a EB ‘4 i i i; aera eee earn June 11, 1930 MICHIGAN TRADESMAN Bond Financing Is Substitute For Bank Loans. A continued relentless decline in commercial loans is creating an im- pression of drooping business activity that is not warranted when full allow- ance is made for changes in the last six months in forms of trade financing What lies back of this radical revision in loans since November? The runoff of nearly $1,500,000,000 in commercial loans in the last six months portrays not the most extended but the sharpest reduction in recorded Reserve ‘history. It lowers the level of these loans to their February, 1926 position. The reduction that we have witnessed since the end of November perhaps has no parallel in history ex- cepting the $2,700,000,000 decline a decade ago but at that time the down- ward movement was spread over a period running from October, 1920 to July, 1922. Outwardly it appears that business ‘has ‘been running off at an unprecedented rate in the last six months. Actually that is not so. We must go behind the figures on com- mercial loans to get their true mean- ing. What this record decline in loans means primarily is that important changes in the form of financing have been introduced. What these are we can see from observations within the niarket. Outstanding among the con- tributing elements toward a reduction ir. commercial loans has been the sub- stitution in recent months of bond financing for bank loans. With the return of a market for fixed interest bearing obligations commercial enter- prises have been able to raise funds through the flotation of these instru- mentalities and to pay off obligations incurred for business purposes at the banks. This change in form in no way reflects a continued deflation in busi- ness but the student who accepts with- out question the shrinking volume of commercial loans as evidence of de- clining business must get that impres- sion, But there are other elements. No- body can ignore as factors in the de- cline of commercial loans the growth ot commercial paper financing, the de- cline in local residential building, the * liquidation of inventory holdings and the decline in commodity prices. That the lowered rate of business activity enters in nobody will dispute. The enly point is that those who look on this lowered rate of business activity as the whole explanation for the rapid- ly ‘declining volume of commercial loans get a magnified picture of our current business ills. Paul Willard Garrett. ['Copyrighted, 1930.] —__22>__—__ Banks Going Back To Bonds. Nobody would guess it from the market’s response but the banks in re- cent weeks have been pulling bonds into their investment portfolios with an avidity that resembles the old days. Once more the banks are buying secur- ities on a large scale. It is their an- swer to the question: Are bonds a buy for banks? Leading banks over the country in the last ten weeks have increased their investment holdings by more than $360,000,000. So rapid an expansion in the investment portfolios of our re- porting member banks within that brief a period is something new in re- cent financial history. It calls to mind 1927 and 1924. What gives this enor- mous operation particular interest is that nobody seems to know it is under way. The talk of the town still cen- ters on the need for bond buying by the banks. So long has the market been waiting for the banks to make their entrance that it scarcely realizes the desired customer is back. Up to early March the banks had not been buyers of bonds for a long time. True enough they had bought heavily last November when the stock mar- ket's collapse put them in funds. But for more than a year previous to that time the investment portfolios of our reporting member banks had been steadily shrinking. More than $1,000,- 000,000 in bonds had been liquidated by the banks. Sellers of bonds during most of 1928 and 1929, indifferent speculators early in 1930 and now ac- tive buyers of bonds the banks have run the full succession of attitudes. Now it is significant to observe that current conditions in outstanding re- spects favor this buying movement in bonds at the banks even more than did conditions on previous occasions when like now the large institutions turned buyers. World conditions at the present time favor a perpetuation of easy money rates. Our own Fed- eral Reserve System in putting down rates is not committing an act that threatens a reduction in our gold. High rates in England, France and Ger- many will not pull our metal away. With money easy the world over our banks can buy bonds with a greater assurance that the market will stand up than was offered by conditions in 1927, Whether this buying wave in bonds eventually will drive prices up depends on the volume of new financing to come. 3ond prices have scarcely moved during this recent period of bond buying at the banks. The reason is that a substantial portion of the net additions to cur investment portfolios has been not in bonds taken from the open market but in bonds created through new financing. Paul Willard Garrett. [Copyrighted, 1930.] 0-0 Blues To Lead Fall Neckwear. Blues will dominate in men’s neck- wear colors for Fall, according to Cheney Brothers, who have opened their cravat lines for the new season. These shades will constitute practical- ly 50 per cent. of all colors, wih reds and allied hues next, followed by browns and novelty greens. Black and white was hailed as likely to prove an important style combination. The trend in the Cheney showing was mainly toward small conservative de- signs, with tone-on-tone effects stress- ed in various colors. Dots and Paisley patterns received prominent attention. Stripes were conspicuous and included both wide and narrow effects in color and fabric grouping. ———_-o «+ -__ No one ever forgets anything he really wants to remember. Complete Trust Service A modern, up-to-date Trust Campany with the organization and facilities to act in any fiduciary capacity for corporations or indi- viduals. BANKERS TRUST COMPANY OF MUSKEGON GRAND RAPIDS NATIONAL BANK iss Established 1860—Incorporated 1865 — Nine Community Branches GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS — MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 14 Reports Favorable on Candy Industry. Lower inventories of candy and chocolate manufacturers than for years and reports that consumption of candy and sweets is steadily increasing each year place the industry in a sound posi- tion, according to Joe Putnam, man- ager of the local branch of the National Candy Co., on his return from the Na- tional Confectioners’ convention in ses- sion in Chicago. Consumption actual- ly gained one pound per capita in 1929 over that of 1928, as shown in a Goy- ernment report read at the convention and manufacturers look for further im- provement in 1930. One of the best indicators for an in- crease in this consumption, he pointed out, was in the large business in ma- chines for the manufacture ‘of candy which took place at the convention. While the heavier imports of raw co- coa into the United States last year would, under ordinary conditions, sig- nify an increase in demand, no proof is available to that effect. It seems obvious, however, that if consumption has advanced at the rate as shown in the Government reports what was be- lieved to be a surplus in raw cocoa imports has been well absorbed. About the greatest problem before the candy and chocolate industry to- day is the enormous cost in distribu- tion of the manufactured products. Keen competition during recent years has developed and caused manufactur- ers to pack their products in fancy packages. The public has become ac- customed to a candy bar or a box of chocolates that attracts the eye as well as the mouth, in view of which it will be difficult to abandon this practice. A remedy was suggested in finding and perfecting methods of dealing more directly with the retailer. The increased consumption of candy and sweets, Mr. Putnam stated, was generally acclaimed by members of the candy industry as a victory over cigar- ettes. The extensive advertising cam- paign in progress for the past three years has been in part responsible for this, and has been of material benefit tc the whole industry. It will be con- tinued for another three years with the same zeal and expectations that it will be still more effective as a means in increasing consumption. ——_—_—_>- + ___ Advertising Tests. Every now and again we have more or less heated discussions of methods to test advertising in terms of sales. Such discussions seem especially per- tinent when volume and profits are not easily maintained. Julius Klein of the Department of Commerce touched on one phase of the subject in a re- cent broadcast talk in which he ad- monished those who have goods to sell to avoid ballyhoo, on the ground that the public is in a mood to examine values closely and to turn away from exaggerated claims of excellence. The retailers are busy with the same theme. Some of them go so far as to declare that, in the absence of a reliable yard- stick with which to measure their re- turns from advertising, they are spend- ing millions of dollars in the dark. It is noticeable, however, that in talk of this kind the men who spend most for advertising do not often join. They MICHIGAN care little about theories and are not greatly concerned with tryouts on a narrow scale. They are satisfied with their Own experience. They under- stand that advertising is an essential step to sales, in the sense that knowl- edge of an article or service is a neces- sary prerequisite to desire for it. They have learned that if their goods are not kept in the public mind for what they are, demand for them will fall off, and that there is a close relation between this demand and the character and amount of information they impart about what they have to sell. The question, therefore is not how to test the value of advertising in general but how to find out what sort of adver- tising pays best in particular cases. To the careful observer that problem need present few difficulties. His own rec- ords are before him for analysis and what others are doing in the sight of all men he should be able to study to his own advantage. —_> 2 Postoffice Would Charge For In- correct Address. An excess charge will have to be paid on improperly addressed mail, where postoffice employes have to look up directories and trail the correct destination of the letter to its lair, if legislation urged by the Postoffice De- partment becomes a law. Whether the charge will be 2 or 5 cents, and whether it shall be paid by the sender or the recipient are matters still in doubt. There is a bill before the Senate which would tax the recip- ient 2 cents if the sender improperly or incompletely addressed the mailed matter. A House bill would put the cost on the sender, require the post- office to give him a memorandum of the correct address and charge him 5 cents for it. The postoffice prefers the plan of collecting the tax from the recipient, because it is easier and simpler for the postoffice. The framers of the House bill have visions of irate recipients of mail frothing at the mouth because the let- ter carrier demands extra postage from them on letters they never asked any- body to write, and which turn out to be advertisements or solicitations of donations. One view of the purpose of such legislation is that the authority to levy the charge would not be exercised in isolated individual cases, but would give the postoffice a chance to correct the bad habits of many users of the mails, who send out their mailings wwholesale and nonchalantly. ——_>2>—____ Straw Hat Turnover Takes Spurt. Substantial improvement in the re- tail turnover of straw hats is reported. The gain is chiefly remarked in sennits at popular prices, indicating that the rank and file of consumers are now ready to purchase new headgear fol- lowing the uncertainty and _ delay created by recent weather conditions. Panama and body thats manage to maintain their position and promise to account for a larger percentage of the business this year. The total straw hat business is still estimated at well below this time last year. TRADESMAN Repeat Business on Sheets and Cases. Reports of good business in sheets and pillow cases, at retail, as a result of the low prices at which these goods have been featured, continued to be heard. Evidently many of the stores are finding it necessary to replenish stocks, because there are a number of reports in the primary market about steady business in filling-in lots. More- over, some state that retailers are do- ing this filling-in and paying 5 to 7% per cent. increase over what they paid last, as a result of shortened discount. NOW AND THE FUTURE The man or the woman who looks ahead to the time when he or she can retire from active business life plans now for that future. By laying aside a portion of your income during the pro- ductive years financial independ- ence becomes a reality in a sur- prisingly short time. Our _ ser- vices are at your disposal in se- lecting securities best suited to your particular needs. A Capacity To Serve That Wins Everlasting Confidence FETTER, URTIS& ETITER Investment Bankers and Brokers — PHONE 4774 — Grand Rapids Muskegon The AMERICAN NATIONAL ° BANK ° 4% interest paid. Capital and Surplus $750,000.00. Member of the Federal Reserve System. Character Loans made by our Indus- trial Dept. Gen. John H Schouten, Pres. ed B. Alsover, Vice Pres. and Cashier Fred H. Travis, Asst. Cashier June 11, 1930 POTATO CHIPS Wholesome, delicious, convenient. STA-CRISP POTATO CHIPS Grand Rapids Potato Chip Co. 912 Division Ave., South GUARANTEED 5%2% and 6% Ma- Rate turity $15,000 American Home Security Co. -. 6% 1943 Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $35,000 Central Secur- ities Company... 6% 1940 Guaranteed by United States Fidelity & Guaranty Co. $ 5,000 Federal Home Mortgage Co... 51% 1938 Guaranteed by National Surety Company $11,000 Union Mortgage Company --.-.- 6% 1932 Guaranteed by Southern Surety Company $25,000 INMinois Standard Mortgage Corpo- ration (2 6% Serial Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $10,000 National Unton Mortgage Company 6% 1946 Guaranteed by National Surety Company The Industrial Company Associated with Union Bank of Michigan Grand Rapids, Michigan Resources over $5,600,000. ‘ Fenton Davis & Boyle Lavestment Bankers Yy Detroit Grand Rapids Chicago Now Available—To the In- dividual Investor — Partic- ipation fin the Capital Stock of a “heretofore” closely held—intrenched —expand- ing business—at a particu- larly desirable price. Shall we mail the information? , June 11, 1930 MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE Approved Methods of Catching the Fire Bug. The problem of catching the “fire bug” is a big one. By the term “fire bug” I mean the incendiarist or arson- ist. In our department we apply the term “fire bug” to those perverted, hyper-aesthetic, partially unbalanced individuals (generally men) who with- out any apparent motive or reason set a fire. I think this is the right tech- nical definition of the term “fire bug.” The medical men, psychologists and psychiatrists would probably use the technical term “pyromaniac.” These pyromaniacs or “fire bugs” are ‘to be pitied. They generally need medical treatmenitt. Sometimes they are incurable and in such cases should be kept locked up for life. Anyone de- siring to know more about these per- verts can read Kraft-Ebing, Havelock Ellis and other authorities on sex per- version. I shall leave off here with the pyromaniac. He does not give us much trouble because there are very few of them. Furthermore, the pyro- maniac or true “fire bug” is not so hard to locate. Repeating my beginning sentence in substance, the problem of catching the incendiarist or “fire bug,” if you like that term, is a big one. In the first place it is often very difficult to estab- lish the corpus delicti or in other words difficult ‘to prove that a crime was real- ly comimitted. If a store is robbed by a gang of bandits there is no difficulty in proving that a crime was perpetrat- ed. No one would contend that the robbery was an accident. But if this same store should burn some night it might not be very easy to prove that it was set on fire. It could be acci- dental. Especially would it be hard to prove that a crime was committed if the store should be completely burned. Now how can we catch and how do we catch incendiarists? There are sev- eral methods. All major crimes (and in my opinion, arson is a major crime) have certain things in common and certain general rules of investigation will apply to all of them. On the other hand each case is slightly different from every other, just as no two crim- inals or two individuals are exactly alike. Investigating crime is, to a great ex- tent, a study of psychology. How we work, what methods we use, what lines we might have out, and what paths we travel, are not proper matters to dis- cuss here. It would be of no great benefit to you and might be a handi- cap to us in our efforts to apprehend this particular species of criminal. However, there is a branch of this general subject about which we can talk to the great and mutual benefit not only of ourselves but to the great mass of our state’s citizenry. This branch is the matter of “The Preven- tion of Arson.” But before starting on this let us consider the motives for arson, The National Association for the Prevention of Arson and the National Board of Fire Underwriters will tell you that at least 40 per cent. of all our fire losses are the result of incendiar- ism. My judgment is that it is nearer 45 to 50 per cent. I will classify mo- tives for arson and place the per cent. of the total number of arson cases re- sulting from each motive about as fol- lows: I Revenge 22) about 5% 2. To cover up another Cree 2 ee about 4% 3. The motive of the pyromaniac —____- about 1% 4. To collect the insurance money 22.0 2). about 90% Now I am going to discard the first three motives in our discussion of how to prevent arson. Great religious teachers have been trying to eradicate revenge from the human heart for a olng time and I am sorry to say with little success. So we will pass it by. The same might be said of the sec- ond motive The third motive covers the pyromaniacs. They are few and we will Jeave them to be studied by some Freud or Havelock Ellis. But note ithe fourth motive, “To collect the insurance money.” This motive is re- sponsible for iat least 90 per cent. of all the arson cases in our State. During the last fiscal year in In- diana. that is, from Oct. 1, 1928, to Oct. 1, 1929, the fire loss was $8,026,- 667. If at least 40 per cent. of this loss was the work of the incendiarist, then at elast $3,210,668 worth of prop- erty was destroyed in our state last year by arsonists. Now if 90 per cent. of all arson cases grow out of the de- sire to collect insurance, then during our state’s last fiscal year there was $2,889,559 worth of property destroyed in Indiana because the owner of that property wanted to either burm it up or have it burned up so that he might collect the fire insurance. That is a lot of money. Especially a lot of money to be turned over to a bunch of slick criminals for completely destroying that much property. The Indiana pub- lic paid the bill, or at least what was paid of it. It wasn’t all paid for the reason that some of these criminals were caught and of course didn’t col- lect on their insurance policies. You men as insurance men know that no insurance company pays fire losses. It merely distributes these Whenever a loss is paid the company has to collect back by way of premiums from its other policy holders a sufficient amount to reim- burse it for the amount paid out. If it doesn’t do this, it will go ‘bankrupt. Then the policy holders pass it on to the consuming public by one method or another. What are we going to do about this enormous amount filched each year from the pockets of the public by the incendiarist? As. I said in the begin- ning, the problem of catching the in- cendiarist is a big one. Let us discuss preventing his origin and development. Let us come back to the word “fire bug” for a moment and us it as a synonyin for the word “incendiarist.” This “fire bug” is very elusive, just as are a lot of other bugs with which the human race is harassed and pes- tered. (Continued on page 30) losses. Affiliated with The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer A Few Salesmen Wanted Western and Northern Michigan By complete line life, health and accident insurance company. opening to right men. C. T. ALLEN, General Agent of Pacific Mutual Insurance Co. Founded in 1868 1029-30 Grand Rapids National Bank Building, Good Grand Rapids, Michigan THE FINNISH MUTUAL FIRE INSURANCE COMPANY Calumet, Michigan Pays the BIG PROFITS In the Fire Insurance Business TO ITS POLICY HOLDERS Has paid from 40 to 68% for 32 consecutive years, Issues Michigan Standard Policies — at Michigan Standard rates. Accepts Mercantile and Dwelling Risks. Has more Assets and Surplus per $1000 than the largest stock companies. 444 Pine Street. Calumet Phone 358 Always Sell LILY WHITE FLOUR “‘The Flour the best cooks use.”” Also our high quality specialties Rowena Yes Ma’am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. 16 Flag Day One To Be Honored. Grandville, June 10—The 14th of June is Flag day in our country since it was on that day, in 1777, that our country’s flag was first flung to the breeze, the work of the nimble fingers of Betsy Ross whose home was on Arch street, Philadelphia. Her name has been immortalized in song and story, the house in which she lived still standing as a Mecca for visitors from all over the United States. “Old Glory,” known as the Stars and Stripes, was that year adopted by the continental congress as the Na- tional flag. It has been symbolical of all that is good and true in government, and since the civil war has not been a protector of slavery in any form. In the days of John ‘Brown that flag we so revere was referred to in.a song which began with—“Tear down that flaunting lie.” That was of course in the days of the anti-slavery excitement which culminated in open rebellion against the Government. To-day we revere the flag known as Old Glory as a symbol of liberty and law, the embodiment of all that is worth living for and even dying for as the case may be. To-day every schoolhouse thas its flag and our children are being edu- cated to respect and revere it above price. Old Glory floats as an emblem of liberty over every inch of United States territory, and the people who love and revere it will see to it that no harm shall ever come tto.the stars and stripes from our Own people or from the thrusts of a foreign enemy. Revere the flag. Hang it on the outposts that all may see and under- stand that to offer insult to the glor- ious banner means condign punishment to the insulter. Old Glory thas been eulogized in song and story until every child of kindergarten age up understands the meaning of it all. Betsy Ross builded better than she knew when she wrought the emblem of American lib- erty and loyalty. From the lakes to the Rio Grande is the flag recognized as the banner of the free, a flag that is respected in every quarter of the globe to-day as never before. President Hoover’s eulogy pronounced on the field of Gettysburg where Lincoln once stood and electrified the world with an ad- dress, short but to the point, is our latest output of reverence for Old Glory the handiwork of Betsy Ross. The name of the flag-maker should be forever cannonized that future gen- erations may learn to know of the dar- ing men and women of early Revolu- tionary days who laid their lives and sacred honor on the altar of their new- ly risen country. The 14th of June is a date ever mem- orable in the annals of American his- tory. We cannot be too strenuous in our worship of that emblem lately christened Old Glory, whose stripes and stars fill the ‘heavens with the glory of deeds performed by men and women who sacrificed their lives that this Nation might not perish from the earth. To-day the flag is safely engrafted on the archives of the world so that the threat of a great naval power in times past, which declared that Brit- ain’s navy would drive the bits of striped bunting from the ocean, has to-day no significance whatsoever. There is something in a flag which excites the warmest feelings of the hu- man heart. We cannot escape a feel- ing of reverence when we walk along our streets and see that flag floating in the breeze from myriads of staffs, tell- ing to the public that again has come Flag day, a day in which every Ameri- can citizen’s right hand goes up in salute to the flag that makes us free. Keep the flag flying. In battle sol- diers rally around the flag with firm determination to keep the banner of the free flying evermore. We can MICHIGAN but reverence that banner which float- ed over the starved and shoeless pa- triots at Valley Forge during that memorable winter of 1778. There is something in a flag that in- spires sacrifice which no other emblem can excite. In all our wars the Stars and Stripes have led the way and while Old Glory remains to the American people we need have no fear of the republic. Our late Memorial day brought out the banner of Betsy Ross in full flutter. There could be no memorializing the deeds of our dead heroes of many wars without an ample display of the flag which those heroes died to keep float- ing in the breeze. In the early school days of the writer American flags were not easy to ob- tain. One New England school marm made a flag with her own hands which, though not so perfect perhaps as the one made by Betsy Ross, yet did good service in the settlement and long flew from the peak of the schoolhouse on the hill overlooking the Muskegon river. The early settlers loved the flag as dearly as any people on earth. Home made flags were in evidence until after the beginning of the civil war when, with the advent of volunteering to make up the quota of our settlement, bunting in the nature of red, white and blue strips of cloth were everywhere seen. My son, whatever else you do, never forget to honor the flag of your coun- try. The sight of the flag cheers the heart and thrills the soul of every loyal American. If we hhave to do with in- ternal enemies the lovers of Old Glory will see to it that that flag is forever kept in the sky. Old Timer. —_—_¢¢ > _ Etiquette Instinctive Defense Against Disease Infection. Polite manners are largely a matter of self-defense unconsciously acquired by. people as a great weapon against an unseen and until recently, an un- known enemy. Sneezing into another’s face, for ex- ample, was regarded as rude long be- fore scientists learned that such prac- tice really makes the mouth and nose of a fellow being a backstop for a flood of germs. Gentle folk learned to shudder with disgust at tthe sight of someone spitting upon the floor before anybody even suspected that the tubercle bacilli travel from place to place in that way. The proper use of handkerchiefs, which polite manners demand must be kept clean and presentable, came into vogue before people learned that the great reservoir for certain contagious disease germs is the nose and throat of individuals, Small boys learn conventional table manners with the greatest of pain, only to discover as they grow older that using knives, forks and spoons gets a step away from the possibility of carry- ing to the mouth on fingers uncon- sciously soiled a heavy load of danger- ous germs. When knives and forks and other tableware first came into use it is quite probable that many domestic water supplies were ‘too polluted to cleanse properly the hands even when washing before meals was practiced. Long ago polite manners dictated the necessity of cleaning accumulated real estate from beneath finger nails before presenting oneself to the family table or to friends or the public. Likewise frequent bathing is a demand. upon gentlefolk which dates back into re- mote antiquity. TRADESMAN Costs Less Than $400 per Store! Over a hundred Michigan gro- cers have made their stores centers of public interest and sources of greater sales and profits by completely equip- ping with Tyler All-Steel shelving, counters, tables and floor displays finished in beau- tiful colors. And the average cost has always been under $400. You owe it to your own future prosperity to investi- gate today the amazing possi- bilities of a bright, inviting, scientifically modern _ store equipped throughout with steel. Tyler expert planning service will submit store lay- outs and definite costs—in ad- vance, and without obligation. WRITE for complete information NOW! June 11, 1930 Above, on a background photo of a typical modern grocery, is shown Tyler Model 70 all-steel table, just one ot the items in the Treasure Island line. TYLER SALES FIXTURE CO. MUSKEGON HEIGHTS, MICH. Our Exclusive Pan Toasting Process ANG | cy TOASTED URITY by, MAN UFa, cru "YTV OATS COMPANY. ORUK,1OWA ke, —of milling assures your customer a sweet, flaky dish of oats, entirely free from the usual mush taste. Purity Oats and Chest-O-Silver are the best buys on the market today for you—the inde- pendent grocer—because our rigid policy of selling no chain stores—no desk jobbers—and backing every package with a solid guarantee 1s your weapon against indiscriminate selling. PURITY OATS COMPANY KEOKUK, IOWA | June 11, 1936 Very recently scientific research workers have discovered that a clean skin ‘has a self-sterilizing ability that destroys highly dangerous germs with the greatest rapidity. Accumulations of dirt seriously impair this function, and at the same time provide a safe repository for bacteria. Good taste frowns upon offering to another a towel upon which one has already dried and to offer a guest a partly eaten apple or biscuit would be rated as very rude indeed. Laying be- fore diners napkins unlaundered since previous use and serving food in un- washed dishes would find disfavor among people otherwise regarded as ignorant in etiquette and the social graces. It needs scarcely to be added that violating the well-established conven- tions which demand clean linen and tableware introduces a very dangerous probability of spreading disease germs. Society leaders rarely have smallpox. It isn’t polite. The disease is quite loathsome and nobody of reasonably high esthetic tastes wishes to risk it. One never hears of smallpox taking root in the White House or in a gov- ernor’s mansion. People who come to occupy these residences would feel ut- terly disgraced with a smallpox quar- antine sign nailed to the front door. Some day it will be quite impolite for a family to be visited by a case of diphtheria. Conventional practice will demand that the same degree of con- cern be manifested toward protecting children against this disease that house- wives now exhibit toward cleanliness and neatness of domestic facilities. Dr. Andy Hall. —_—_> +. Social Obligations of Educated Man. Imbibing facts does not constitute an education. The mind and_ heart must be developed so that individual education is a benefit to fellow men. Unless a piece of pine wood is prop- erly prepared, the resin will continue to come out of it, even though it may take a fine polish in the beginning. So it is with an education; unless the ideals are refined, coarseness and vul- garity will crop out. Men with a fine technical education, recognized for their leadership in their line of work, may have natures so de- based that their education avails little in their human relationships. Even trofessors sometimes have perverted ideals. And the suffering and unhappiness in life is the result of false education. Education begins in the cradle, and the teachers must start with the foun- dation laid by the parents. Too often it is left to the schools to build up in the pupils ethical stand- atds which will enable them to dis- criminate between right and wrong, and to create in them a love of beauty and refinement. Frequently we meet the so-called finished product of a college which is a combination of arrogance of in- tellectualism and ignorance of ethical discrimination. His very ignorance of refinement seems to take pleasure in flaunting its distorted sense of free- dcm from moral decency. We must turn to the schools to bet- ter conditions. It is a big problem, MICHIGAN and we must be patient in their solu- tion of it. Every advance in decency down through the ages has met with ridicule and resentment from those who are satisfied with lower standards of living. It takes courage to launch a new idea in an educational system, and it re- quires a fine discrimination to know what of the old to discard and what of the new ‘to adopt. The danger lies in wiping out old standards before we ‘have better ones to take their place. But any standard, new or old, which tends to destroy the appreciation of spiritual beauty and re- finement, which represent the slow progress of centuries of civilization, must be discarded. Solomon Levitan, Treasurer, State of Wisconsin. a Clerk and Telephone. When a customer telephones an or- der to the store she does not like to have the clerk say “all right” and hang up the receiver and leave her with more to say. The customer usually likes to be the one to end the conversa- tion. ——_++ + ____ A Pasadena grocer on dull days fea- tures a basket of assorted vegetables at $1. Ten cents extra is charged for the basket, but this sum is returned when tthe basket is brought back. The retail value of the vegetables is over $1.25, but the grocer effects economies on selling and wrapping costs and on labor, since the packages are prepared in slack moments. TRADESMAN Knew What She Wanted. A negro woman walked into an in- surance office and asked if they dealt in fire insurance. “We do,” a clerk replied. “What do you want insured?” “My husband.” 17 “Then you don’t want any fire in- smiled the clerk. ‘What you want is a life insurance policy.” surance,” “No, Ah don’t,” exclaimed the wo- man, “Ah wants fire insurance. Mah husband’s been fired fo’ times in de las’ two weeks.” f We Want To Help You That is the reason our salesmen and trucks call so often—so that you can always have a well- stocked assortment of oven- fresh “Uneeda Bakers” products. The complete line of fresh “Uneeda Bakers” products quickly turned, will give you a better profit and your cus- tomers a better product. NATIONAL BISCUIT COMPANY “Uneeda Bakers” \ aff ©), tid shee ats 1st, 1030 NORTH AMERICAN TRUST SHARES will f Pvtbatecl as eal as shonsored by DISTRIBUTORS GROUP, INCORPORATED 63 WALL STREET NEW YORK CITY ——— i 4 i i : f 18 DRY GOODS Michigan Retail Dry Goods Association. President—J. B. Mills, Detroit. First Vice-President—Geo. E. Martin, Benton Harbor. Second Vice-President—J. T. Milliken, Traverse City. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. Short Wraps Most Worn, But Length Is Returning. As one by one the annual Summer crop of night blooming supper clubs the season, fashion interest naturally gravitates aBout costumes for dining and dancing out. Particularly the evening wraps of inspiration, de- begins engaging are couturier design or signed to complement the dresses of the hour, and happily versatile in the In amusing juxta- long-lined matter of price. position to the sophistication of evening gowns, the wraps classic, Summer evening are brief and quaint. A leader among them is Chanel’s revived “naletot,” made of velvet or velveteen, definitely reminiscent of the daguerreotype period. It appears in several variations, but is invariably nipped in at the waistline, and flared slightly below it, in the accepted 1860 manner. It occasionally includes a little shoulder cape with charming effect. Such a small garment is often the important nucleus of a group of eve- ning accessories. For such an arrange- ment almost any bright color is effec- tive. For instance, a paletot of ger- anium red, slippers and a small eve- ning bag dyed to match, can be worn successfully with white, with black, with beige, with almost any pastel or Summer printed chiffon. Color contrast in an evening en- semble is quite in favor for Summer. However, in view of the recent mid- season openings in Paris, it would seem that color harmonies will be in particular favor. One of the loveliest evening costumes shown by Chanel at the aforementioned openings was a gown of wine red lace, with a short velvet evening wrap to match. Not all is velvet in the scheme of Summer evening wraps. Lelong, Molyneux, Patou, to mention a trio of eminent fashion arbiters, have creat- ed charming frivolities in the name of evening wraps, concocted of wisps of chiffon. Lelong accompanies a dress of white chiffon with a white chiffon jacket, collarless, cut with a peplum that curves down at the back, short sleeves cut with a flare at the elbow. Patou, the adventurer, trims the cape of a printed chiffon evening ensemble with a band of fur that goes around the neck, down the front and all around the edge. Molyneux presents short wraps of chiffon, some in scarf form that drape and wrap into the semblance of jackets. When the evening wrap is of chiffon it is invariably part of one definite en- semble. It is only in the heavier ma- terials, velvet, velveteen, satin, taffeta or faille, that a contrast of fabric is smart. Callot, by the way, has made an amusing evening jacket of taffeta. It is fitted snugly to the figure, reaches exactly to the waistline and has sleeves that fit the arm to the elbow, then flare out in an exaggerated bell that is edged all around with a double majority of decidedly and MICHIGAN band of puffing—shades of crinolines. Youth is particularly served, as far as Sunimer evening wraps are concerned. For all their almost uniform quality of old-fashion- ed charm, the new brief jackets are young and modern in spirit. Whether or not she elects to wear a dress of classic line and design, that will add— she feels certain—sophistication to her peplumed, hip- length evening jacket will keep a young lady young. All this brevity in the matter of eve- ning wraps is only, one suspects, a Summer arrangement. Not that short jackets will not be worn next Fall, next Winter, next Spring; but their current supremacy is already being threatened. Included in the May couturier collec- tions in Paris—always designed to es- tablish and ‘hint at Fall fashions—were too many long being well youthful charms, a Summer silhouettes evening wraps to be ignored. ——_+<-.—___ Real Jewels Preferred. Costume jewelry for evening come to mean something more than colored glass trinklets. At the mo- ment, real gems are preferred by wo- men who may afford them, and old- fashioned jewels are given fine settings, some in modern manner. Opals are used in brooches, pendants, rings that hold a single large stone and as the back of a lorgnon framed in diamonds. Onyx is effectively combined with cut crystal in necklaces and_ bracelets. Aquamarines in large stones with dia- mond setting are used in a pendant on a slender chain. The vogue of jeweled clips is unabated, and beautiful new de- signs are shown in colored stones and diamonds. Oharming things are being done with semi-precious stones in _ necklaces, bracelets and pendants. Beads of carved crystal and quartz are appear- ing in small, fine designs. Lelong shows a multi-colored crystal neck- lace composed of interlocking rings that would be lovely with a black din- ner gown or a printed chiffon echo- ing the colors. Long necklaces are worn in fantastic ways, over one shoul- der or hanging down the back. One from Patou that may be arranged in any fashion is made of oblong beads of carved cloudy onyx, clear, diamond- cut crystal and white gold. Another Patou creation is harnessed to simulate his celebrated decolletage. Turquoise is decidedly in vogue at the moment. has ——_22>__ Cheap Linen Sheet Caused Many Returns. Sheets and pillowcases are an ever- prominent feature of most departments. They helped substantially to maintain sales figures during May. An inter- esting story is being told in this divi- sion about an attempt to merchandise a cheap linen sheet. A large quan- tity is said to have been offered at $1 retail through a big Philadelphia store. The response to the first advertise- ment, particularly by mail, was pre- nomenal. But that was only half the story. One of the merchandisers in re- counting the incident, said, “the re- turns were about 125 per cent. It seemed as though a lot of other linen rags were thrown into the bundles and sent back. TRADESMAN Hand-blocked linens and _ cottons, mostly imports, are making their ap- large numbers in local stores. Many of these were brought in in extra quantities in anticipation of a higher tariff, some explain, while others. say that their wide use in Eu- rope and improved styling and colors probably convinced buyers of their salability here. There are others, nev- ertheless, who insist that these colors cannot stand the rough treatment of American laundering methods. pearance in —_+->—_____ Strong Phases of Sheet Merchandising. It is regarded as a most interesting commentary on strong merchandising, that severel of the best known names in the sheet and pillow case field, were at no time affected by the ‘‘war” that had been carried on, as fully outlined in ‘these columns, for the past few months. These well known brand names, in the 68x72 field, were held firm on the basis of their original last opening prices—and these levels have never been changed since, it is in- sisted. For a while, at the start, buy- ers didn’t know whether to take this stand seriously or not, but they soon realized that the sellers of these goods were not going to deviate from an an- rounced policy. And several of these sellers report they ‘have had a fair -usiness right along, despite the big disparity between what they wanted for their goods and what others were seliing at. > ++ We might enjoy work more if we did not have to do it. June 11, 1930 PARIS Commands Long Hair and Clean Cut Lines “Duco eelle HUMAN HAIR NETS keep the hair in place perfectly and give the smartest coiffure effect $9 a gross all regular styles and colors. $12 a gross gray, white, lavender, purple. $9 a gross Slumber Caps and Water Wave Nets with chin elastic — pastel and hair shades. Don’t forget—on request you obtain FREE a handsome dis- play cabinet that speeds sales. Also importers of the celebrated ONICTH Hair Nets. Have us quote you on YOUR OWN BRAND. NATIONAL GARY CORPORATION Successors to NATIONAL TRADING CO. and THEO. H. GARY CO. 251 Fourth Ave., New York, N. Y. 535 South Franklin St., Chicago, Ill. at Utica Rayon Athletic Shirts Utica Summer Ribbed Suits GRAND RAPIDS You Don’t Stock ‘‘Utica-Knit” Underwear —YOU SELL IT Stock has no time to accumulate. A small stock to start and then pyramided as volume mounts higher ... A legion of ‘‘Utica-Knit’’ friends as your first customers followed by everyone who compares values and wants quality for their money... of our customers carry only ‘‘Utica-Knit’’ Bodygard Underwear. We are prepared to meet every man’s summertime request for athletic underwear with the following Bodygard styles: Distributed by PAUL STEKETEE & SONS Many U.K.C. Flexible Ribbed Balbriggan Shirts and Drawers U.K.C. Running Pants U.K.C. Athletic Union Suits MICHIGAN June 11, 1930 MICHIGAN TRADESMAN 19 SHOE MARKET Michigan Reta:I Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg.. Detroit. A Good Letter To Use In June. If you have some slaw-selling num- bers, there’s ni need to ‘hold ‘them un- til your summer clearance sale. Make them the subject of a letter something like the one below, and use them for June ttrade stimulators. Many stores have found that this idea helps busi- ness and promotes a quicker turn on styles that show a disposition to stay on the shelf. Here’s a letter. You may not want to use it just as it is worded here, but you can easily change it to suit your own needs: Dear Madam: Why wait until July to buy smart shoes at July clearance prices? In. checking over our stocks, we find we bought 'ttoo many of several good summer styles. We kniow right now that we’re going to have some of them in stock next month, and that we'll have 'to include them in our July sale, but— Our regular customers can buy them right now at the July Sale prices! We believe this privilege belongs to those who trade here regularly, and since we're going to reduce the price, why no do it now, and give you an extra month’s service? This is a real chance tto save—don’t miss it! It will not be advertised, and the shoes will not be on display, but a word about ‘this letter to any sales- man will be all you need to see these bargains! Very truly yours, Your Shoe Co. If you wish, this letter can be chang- ed to tell a little about the particular styles you have to offer, and the prices. —_++>—___ Satin Shoes Are in Fashion Again. American women learned to choose their accessories with ‘the greatest care in the days when dresses were short and ‘simple and sometimes little more than a background for these important trifles. Now that frocks, and especial- ly evening frocks, incline to elegance, they know tthe matter of accessories demands no tess discrimination. They would avoid the too-obvious; they would achieve the effect that looks ‘as though it just happened to be right, without ‘having been thought about particularily. Which, of course, needs a deal of thinking. The shoes are of first importance in the evening ensemble. Many that are new in cut and trimming invite your attention, and some of them are charming, but you cannot possibly go wrong if you stick to the plain opera pump in crepe, satin or brocade. (Yes, satin is back.) They are smart when dyed to match some other detail in the costume—perhaps a wrap, a bag, or a necklace. With a white dress, a bright tone such as red, green or blue is still liked, unless one prefers one of the handsome new combinations of antique ivory brocade and gold kid or silver. Long brown suede gloves and brown shoes with a brilliant ornament ac- companied an ultra-chic dinner cos- tume of printed chiffon in tones of beige and brown. There is little change in ‘hosiery, save that ‘the deep ‘sun-tan tones are no longer fashionable with white. —_—_+>- A Service Every Man Appreciates. An Towa shoe store gets the name of every man who purchases a pair of shoes. The name is entered on a card together with a memo of tthe kind of shoes purchased, 'the size, and the date of the sale. Albout one month after a man buys shoes in this store he gets a friendly little letter expressing the hope that the shoes are satisfactory, and telling him that the store ‘has a record of his size and the style of shoe ‘he purchased. He is told he can duplicate the shoes at any ttime, and if he is too busy to come to ithe store a letter or a phone call will bring the shoes to him. Men appreciate this service. Most men like to wear one style of shoe, after they Ihave found a style ithat suits their taste. ——_> +. ___ Men’s Summer Oxfords That Are “Featherweights”. Yes, sir, if you are interested in keep- ing your feet comfortable this summer you will want a pair of these new “featherweight” oxfords. Just imagine how good it will seem to reach the end of a bilstering hot day with feet as fresh and comfortable as when the day began! These new shoes will turn the trick—and as for style, oh! man! —_++>____ Diverse Are the Footwear Styles For June. We're having a little Style Show of our own here—featuring the new sum- mer footwear. And it’s a show that changes every day for new styles are constantly arriving. What are the new styles? We coudln’t begin to tell you! But if you will drop in next time you're passing we'll be glad to show them to you. —_—_~t~> +___ The “Right” Slippers For Sunny June Days. For June’s “perfect days” with their round of weddings, graduations, parties and vacation activities you must have the “right” footwear. Here are the styles that have won Fashion’s approv- al—shoes for every summer occasion. New, attractive, exclusive, but not ex- pensive! ———_+++___ A Window To Feature Men’s Summer Weights. A Western store had a pair of men’s summer-weight shoes frozen in the center of a large block of ice. The ice was placed in the window in a large tray, and customers were offered a chance to win a pair of shoes by esti- mating how long it would take the ice to melt. ——_>+.__ Slippers That Have Style Individuality. When we say “individual styles” we are talking about real individuality! We buy only a few of each new style —and we rarely reorder the same style after our linitial order sells out. That’s why you hear so much talk about our shoes—you never see the same style twice! —__+ ++ This Matter of Children’s Footwear. It’s an important question—particu- larly now, when boys and girls are being outfitted with vacation footwear. We sell the best shoes obtainable in the price range most parenits can af- ford, which no doubt explains why so many of 'them bring their children to us. ——_2-.__ Label Omission Annoys Stores. Retailers are voicing considerable complaint that store labels supplied manufacturers are not sewed into gar- ments when they reach the store. Mer- chandise managers have encountered so much difficulty recently that the matter has assumed the proportions of a problem and co-operative action to remedy it thas been suggested. The labels, according to the retailers, are expensive and when not sewed in by the manufacturer subject the retailer to heavier costs when they have to be attached in the store. In one quarter a plan was offered to charge the manu- facturer for each label, with the latter recharging this amount when the label is properly attached to the garment. We are now making reservations for April eggs for storage. Come in and see us for rates. er ABE SCHEFMAN & CO. COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS GRAND RAPIDS BULMAN STEEL STORE EQUIPMENT Is not built down to a price but up to the exacting demands of modern merchandising—and years of uninterrupted service. Steel Shelving, Steel Counters and Display Equipment “Over 26 years building steel store equipment” THE E. O. BULMAN MFG. CO., INC. MICHIGAN MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. MUTUAL PROGRESS CASH ASSETS t2 ... oe la? eee 5 ee — $ Soe 85,712.11 pL 151,393.18 eae 241,320.66 Meanwhile, we have paid back to our Policy Holders, in Unabsorbed Premiums, $425,396.21 for Information write to L. H. BAKER, Secretary-Treasurer LANSING, MICHIGAN 460.29 7,191.96 aspaiteiiaminaaiarceieaaammmiainin — eee ns eeenctecineemnameinatmmnine tines RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. Pres'dent -— Gerritt VanderHooning, Grand Rapids. First Vice-Bresident—William Schultz, Ann Arbor. Second Vice-President—Paul Schmidt, Lansing. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors — Ole Peterson, Muskegon; Frank Marxer, Saginaw; Leigh Thomas, Ann Arbor; M. C. Goossen, Lansing; R. J. LaBarge, Pontiac. Never Mind the Form, But Get the Substance. “IT have some bad habits,” writes my friend, quoted last issue, “inasmuch as that, in ten years of being on my own, I have never kept a wholesale ledger and never checked my bank book. I confess to New Year's resolutions, which I kept for a month, but when I found everything checking right with the wholesaler, I said ‘“‘what’s the use?’ and quit. I leave the book-keeping to the office staffs of the firms with which I deal.” Frank confession is said to be good for the soul, so I feel that this mer- chant is on the way toward reform, but some reform is surely needful. For here is one whose stock in trade in- ventories $9,000 and the owes $6,000 thereon—66% per cent.—to his whole- sale suppliers. There are offsets, it is true. For one thing, he has confined all his pur- chases—and that means every dollar— during the ten years to one wholesale grocer, one shoe jobber and one dry goods house. Hence, his indebtedness is properly concentrated, his suppliers know just where they stand and he is therefore comparatively safe in their hands. Another strong point is that he owns his store and warehouse buildings and home, all his realty, clear. Thus he is in far better shape than the vast ma- jority of merchants whose indebted- ness is heavy. But every man should always know for himself precisely where he stands, regardless of what proper confidence he may repose in others. But the forms for the attainment and keeping of such knowledge may be the simplest. Anything like “a wholesale ledger” would entail a lot of work of absolute- ly no intrinsic value, for what we want is practical knowledge, not forms. What this man needs is three plain standard files. On one let him keep his unpaid grocery invoices. On an- other keep his unpaid dry goods and shoe invoices. On the third, his paid invoices from all houses. Having only three parties to deal with, the segrega- tion of the invoices will be the simplest thing he does—yet all information will be at hand and available any minute. A man so busy, running every por- tion of his business personally and alone, not only needs an adding ma- chine, but he cannot afford to do with- out one. It may be simple. In fact, it should be simple and not costly, but it should be available ‘so he can run up any column speedily, accurately, keep- ing track of his business daily. He can thus know precisely what he owes each supplier all the time. This knowledge is not mere routine. It is far from being a matter of form. For such exact current knowledge will MICHIGAN be a safeguard to him, prompting him daily, hourly, to cut down his indebt- edness; and there is nothing healthier about any business than that. The checking up of a bank balance is a process so simple that it can be re- duced to a few minutes’ work each month; and it should always have at- tention as soon as the monthly state- ment is received for the exact knowl- edge it imparts and for the sense of being your own master—not depend- ent on any other “staffs” whatever. Because this man carries personal accounts far beyond the apparent nor- mal limits of his business, he says: “I have a mortal horror of such an or- ganization as ‘the Credit Men’s As- sociation, terribly afraid of finishing up in the poorhouse. I once com- municated with our Merchants As- sociation on the advisability of calling in an expert from your country who was in Bigtown—one whose business it is to delve into a business and dis- cover the flaws, but they considered this inadvisable in the case of a one- man store.” That seems to me an inexcusable de- nial of privileges, for it may be pre- cisely the one-man store, where the one man is kept so busy that many vital details are not handled properly, where an outsider could be of invalu- able service. For it is the commonest business experience that a stranger, one with no bias one way or another, a man without interest or prejudice, one free to speak frankly and plainly, can and does discern and point out weaknesses in management the correc- tion of which may mean_ business salvation. This merchant, for example, feels the stress of increasing price com- petition. One neighbor sells cornflakes for 5c which cost him 10c, and “chain stores creeping in.” But an outsider, like myself, who is familiar with con- ditions across the continent, knows that such competition is not so serious as it seems. First, similarly drastic competition existed fifty years ago. I recall a neighbor who purported to sell yellow sugar at about two-thirds cost. We sent out for a package. It was before the days of paper bags. The package we got was wrapped in several extra cunces of such paper, showing a nice profit on its own cost, and it was short weight. We did not worry much about that and soon that neighbor folded his tent and departed—really leaving his tent behind him, in fact. But there were some even in those days who thought they could sell be- low cost and regain the equilibrium some way. We made it a point to tell our customers of all such offerings, and those who went to get such spe- cial bargains were keen enough not to buy much else. We thus gained good will and lost not a thing in the long run. So the more trade our friend sends ‘to the 5c corn flake dealer the better it will be for him, and the worse for the neighbor. As for the chain stores: They. are in business to make money, and going has not been so good with them lately that they can afford to play with eco- nomic facts. Again, manufacturers (Continued on page 31) TRADESMAN June 11, 1930 AN ATTRACTIVE DISPLAY STAND FREE WITH 12 BOXES (1 Doz. Each) SANITARY HANDY PACKAGE CANDIES 24 VARIETIES A FINE ITEM FOR YOUR RESORT TRADE. ORDER AN ASSORT- MENT TODAY. PUTNAM FACTORY NATIONAL CANDY CO. GRAND RAPIDS, MICH. f GRAND RAPIDS -t- = The Toledo Plate & Window Glass Company Glass and Metal Store Fronts MICHIGAN EGGS - EGGS - We are in the market to buy Fresh Eggs and Fresh Packing Butter and will pay full Grand Rapids Market date of arrival. Send us your orders for Egg Cases and Egg Case Material. Wire or Phone for our quotations. KENT STORAGE COMPANY GRAND RAPIDS, MICHIGAN EGGS VEGETABLES 201-203 Ellsworth, S. W. BUY YOUR HOME GROWN AND SHIPPED-IN VEGETABLES AT THE VEGETABLE HOUSE VAN EERDEN COMPANY Grand Rapids, Mich. In More Homes Everyday RAaLSUmM America’s Finest Bread NEWS Such popularity can only be achieved by unchanging qual- ity, efficient service, and fair prices — all of them typical Holsum sales arguments. SANCTUM BAKORIUM b June 11, 1930 MICHIGAN TRADESMAN 21 MEAT DEALER Michigan State Association of Retail Meat .Merchants. President—Frank Cornell. Grand Rapids Vice-Pres.—E ®. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Judging Fresh Meat Tenderness By Machinery. A machine for testing the tenderness of meats has been designed by special- ists in the United States Department of Agriculture and is now being used in a co-operative research program in which the department and twenty-five state experiment stations are seeking to discover what factors cause tender- ness in meat. The apparatus is simple and is easily moved. It consists of a blade so arranged that it may be drawn through small samples of meat by exerting pressure with a crank. A scale records the amount of pressure required to cut through the sample of meat. The machine thas been used to test more than 2,000 samples of pork, beef and lamb, and although not yet perfected, it gives a remarkably high correlation with the opinion of judges of tenderness who sample and score the meat after it is tested. —__»+ + Effect of Advertising Inferior Products Have you ever thought of the con- sequences of advertising an inferior product? Such advertising, in the opinion of the New York office of the Bureau of Agricultural Economics, not only -is a waste of money for the advertiser but harms the industry as a whole. “Any packer who spends money to advertise smoked meats, or anything else,” says the Bureau in a radio talk that was broadcast recently, “should have quality back of his publicity cam- paign. Unless he is very new in busi- ness he will fully realize that inferior products broadly advertised tend to de- tract from the business in general, and advertising under such conditions is much worse than none at all.” —_+- + Freezing May Increase Sale of Choice Meat. One advantage to the producer of quick-freezing consumer cuts of meat, according to Sleeter Bull, professor of marketing at the University of Illinois, lies in the fact that the freezing pro- cess widens the market for choice quality meat. In almost every town, Professor Bull says, there are a few families who would buy choice meat if it were obtainable. At present, he points out, the butchers in many places cannot handle choice meat because of the small demand, but they will be able to get the frozen cuts in whatever amount is required. —_+++—___—__ Flavor of Lamb Not Impaired by Fell. The flavor of lamb is not improved by removing the fell, or thin, papery outer covering, before cooking, accord- ing to a recent statement of the Bu- reau of Home Economics, Department of Agriculture. Leg of lamb keeps its shape better if cooked with the fell, but shoulder, saddle, and chops are improved by its removal. Unless a roast from which the fell has been re- moved is rubbed well with flour, it will require longer to cook than a piece with the fell undisturbed. ——_+ Cheaper in Long Run. It is customary to write off electrical fixtures over a period of from 4 to 9 years. Replacement is needed about every 4 to 9 years. If the investment happens to be say $500, the dealer is safe in writing off the amount at the rate of about $71 per year. Let us say that the savings in electrical current charges as a result of this new wiring and equipment equals half the charge against investment. The actual cost oi the fixtures, etc., to the dealer in the end would be $250. But that is not the important point. The really important point lies in the benefits that result from an ade- quate and modern system of illumina- tion. The increase in number of cus- tomers, the increase in sale, the util- ity of store corners otherwise wasted and the attractiveness that is given the store from the street after dark. Where the store is better lighted, sales people make fewer mistakes, work faster and give the customer better satisfaction. The eye appeal of 'the stocks for sale is strengthened considerably and the sale unit naturally rises. It cannot be said that the trade as a whole is lax or has been lax in this matter of using the most modern methads of illumination. But there are still shops which are muddling along with the old style fixtures and the old style arrangement. ——__++-<.__ First Anniversary Sale Is Repeated Ten Years Later. Sievert & Fox, Toledo grocers, cele- brated their tenth anniversary recent- ly by repeating a sale featured on their first anniversary in 1920. Twelve spec- ials were offered, the products being exactly the same as those featured ten years ago but the prices different. The prices asked ten years ago were quoted in the handbills advertising the sale along with those asked during the current anniversary. The products featured and the prices during the first and tenth anniversary sales were: Potatoes, peck, first anniversary, 99c —current anniversary, 49c; lard, lb., 23%c and 12%c; bacon, whole or half strip, 32c and 27%4c; home-made bread, large loaf, 13c and 8%c; bulk Santos coffee, lb., 39c and 24%c; soap, Classic, 5%ec and 3%c; Good Luck oleo, 1b. 44c and 25c; nut oleo, Ib. 33c¢ and 17%c; creamery butter, Ib. 69¢ and 45c; Doughboy flour, 4% barrel, $2.09 and 89c; sugar, limit 2Ibs., per lb., 26c and now 5c with no limit. +2. Notions Sales Show Gains. Sales of notions during the last month were ahead of those for April and in line with’ the steady improve- ment which has been shown in this business since the first of the year. Thread, hooks and eyes and other items for home dressmaking and sew- ing have been exceptionally active, it is claimed. Other articles in good de- mand are dress shields and hair pins. The new styles in women’s dresses have been an important factor in im- proving the business. When You Recommend— RED'STAR YEAST as the best for all uses OU can do so in full confidence of selling the best yeast for all uses AT A SAVING IN PRICE. You have assurance, also, that RED STAR YEAST is absolutely fresh at all times, and will give complete satisfaction. 20c A DOZEN (Delivered) YOUR PROFIT is 50% on cost selling at 2 cakes for 5c Our Branch in or near your city guarantees a Fresh Supply RED STAR YEAST & PRODUCTS CO. Main Office - Milwaukee, Wisc. Detroit Branch—1234 W. Fort St. Grand Rapids Branch—515 Division Ave.. S. *&*k STRICTLY INDEPENDENT—SINCE 1882** VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cantaloupes, Peaches, ‘‘Yellow Kid” Bananas, Oranges, Lemons, Fresh GreenVegetables, etc. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RA,PIDS, MICHIGAN M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN tet Direct carload receivers of UNIFRUIT BANANAS SUNKIST ~ FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables ealthy Customers are Profitable Customers Healthy people have healthy appetites. They buy more gro- ceries and become more profitable customers. Fleischmann’s Yeast is recognized by millions as an excellent hea'th food. It improves their appetites and digestion. They eat more food. And they buy it from the grocer that sells them Fleischmann’s Yeast. Sell Fleischmann’s Yeast. It will increase your sales and make your business more profitable. FLEISCHMANN’S YEAST SERVICE HARDWARE Michigan Retail Hardware Association. President—Louis F. Wolf, Mt. Clemens. Vice-Pres.—Waldo Bruske, Saginaw. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Hot Weather Hints For Hardware Dealers. With the arrival of really warm weather there is a certain well defined and perfectly natural tendency for the hardware dealer to relax his efforts a little, or more than a little. Indeed, this tendency is more or less evident in all humanity at all times after the first spurt of enthusiasm for any new But it is perhaps most in evidence as the result of the enervat- ing influence of early summer heat. activity is past. Get right up on your hind feet and fight that tendency for all you are worth. It is sound policy to set aside two weeks in summer, or even more, for a real holiday, and to adapt your everyday routine to hot weather con- ditions. And it is good policy too to make the same provision for your staff. 3ut, outside the holiday period, and the hot weather modifications of your routine program, hold up your efforts. In working ‘hours, try to work with the same zest you would show under the most favorable conditions at the bus- iest season of the year. The result of any tendency to slack- en your selling effort now is shown in the effect upon seasonable lines. Every hardware store carries a wide range suitable to the summer If these goods are to sell at all, they must be sold at the very start A little less effort and enthusiasm, a failure through momen- tary indifference to clinch a sale here, lack of interest in a prospect there, temporary slackening even for an hour a day—such weakening of your selling effort means a lot of difference in the ultimate result. It means, for one that later in the season you will find yourself with a considerable stock of hot weather lines that must be either carried over to mext year or disposed of at bargain prices. Take such hot weather lines as re- frigerators, lawn mowers, screen doors and window screens, hammocks and the like. These are all timely and should be vigorously pushed while the season is still young. Your very best selling efforts are required then, and at this stage you should miss no op- portunity to put across these goods. “The coming nicely and I’ll get my share anyway” is a mistak. It may be perfectly true that you are getting a fair share of this trade with no appreciable effort on your part, and that you and your salespeople are kept humping to attend to customrs; but if a little extra effort will result in additional sales right now, it will pay you to put forth that extra effort. How does the hot wather tendency to slacken show itself? Here’s an ex- ample. You have been running a newspaper advertisement on lawn mowers. You usually change your copy in the local daily every other day. To-day you are pretty busy, or of goods months. of the season. thing, To say business is MICHIGAN think you are. And it fs very hot, and you are uncomfortabl. And, admit it, lazy. You say, “Oh, it won’t hurt to let that advertisement run Friday, and have something with an extra bit of punch for Saturday to make up.” So you let the advertisement outlive its usefulness, waste a day’s advertising space that costs good money, and on Saturday, with an extra heavy day ahead, you turn in a perfunctory and commonplace advertisement. It is far better to have your pro- gram mapped out weeks ahead, and to change it only in the direction of definite improvement. Know’ what topic each advertisement will take up, and run according to schedule with regular changes of copy. There is a decided psychological advantage in realizing from day to day that you are keeping up with a pre-arranged pro- gram. The longer you keep up, the easier it becomes. The same thing applies to window displays. You have a limited time in which to display your hot weather lines to advantage. To cover the field thoroughly, you need frequent changes of display. Your object is to bring every timely line to the notice of your public. It is better to put on a lawn display—lawn mower, clippers, garden seats, lawn hose, etc.—for a couple of days and a few days later run some- thing different for two days more deal- ing with the same general topic, than it is to run the original display for four continuous days. That, at least, is the experience of practical hardware dealers who have studied window dis- play—not merely the theory of display, but its actual results under varying conditions. The attitude of the buying public toward seasonable goods—particularly hot weather goods—is worth studying and analyzing. There are, of course, a few people who, at the first hint of hot weather, buy to meet their needs. They are the exceptions. The great mass of folks are prone to postpone buying from day to day. Half way through the season or less they reach a stage where they reflect: “We have got along very nicely so far. If we buy a refrigerator now we'll get very little use of it this year. Bette very little use of it this year. Better wait until next spring and save tying This tendency makes it harder, to- ward the close of the season, to sell timely goods. It is all the more reason why the hardware dealer should push these goods for all they are worth from the very outset of the season. To sell at the fag-end of the summer is dif- ficult, even with the aid of substantial and profit-sacrificing price concessions. Realizing this mental attitude of probably the vast majority of buyers, the wise hardware dealer will readily appreciate the importance of pushing his timely lines at the very commence- ment of the season. More than that, it is important after the first spell of selling enthusiasm is past keep on pushing these goods while the summer is still relatively young. There is a point after which concessions are re- quired if you are to make sales; and the wide-awake hardware dealer will eT TRADESMAN do as much of his selling as possible before this point is reached. In selling hot weather lines, it is usually worth while to emphasize the argument: “You need this article. Why not get it now and get the full use of jt this year instead of buying at the end of the season when you will get very little benefit from it? Why go through a lot of discomfort and ulti- mately buy when you can save your- self all the discomfort by buying now?” This argument skilfully reverses the mental attitude of the buyer. It can be used, not merely in personal selling, but in newspaper advertising and win- dow cards. “Buy now” is a slogan you should stress while the season’s young. To individual customers who argue that the goods may be bought much cheaper a little later, point out that price concessions, if any, are likely to be slight, and that the important point to consider is, not the article itself, but the service it gives. The service given by, say, a modern re- frigerator is worth a lot of money; and the customer who denies him- self this service throughout a hot sum- mer in order to buy a_ few dollars cheaper in September is short-sighted, to say the least. The same thing is true of screen doors and window screens. “Why wait until the ‘house is full of flies?” your show-card in the window can ask. “Keeping the flies out is better than driving them out.” There are many hot-weather lines the sale of which started as far back as April that can be given a follow-up June 11, 1930 display now. There are, too, follow- ups for lines sold earlier in the year. Take, for instance, garden stuff. In April or May you sold seeds and a few tools. To-day a lot of backyard gar- deners have discovered the need of ex- tra tols, insecticides, fertilizers, and the like. Devote a display to these lines. Or the man who bought fitfy feet of garden hose earlier in the season ts getting tired of lugging it about in an inconvenient coil, and would ap- preciate the convenience of a handy hose reel. Or he may be tired of stand- ing and holding a nozzle and prefer an automatic sprayer. Quite a few sales can be made, either by a follow-up display along these lines, or by personal suggestion to in- dividual purchasers of garden seeds, lawn hose and other lines. It is important not to allow your selling effort to slacken. Keep on pushing your hot weather goods. Now is the time to move out these lines at regular prices and a regular margin of profit.. A little later you will have to trim prices, perhaps drattically. The more goods you sell now, the more money you will make at this stage.and the less you will lose later on. So don’t let the hot weather cause you to slacken effort. Welcome the first touches of real summer as an op- portunity and a pretext for pushing these lines for all they are worth. Keep your selling efforts up to the mark, regardless of the weather. It may take some effort, but it will be worth while. Victor Lauriston. Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment BROWN & SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Harness, Horse Collars Blankets, Robes Sheep Lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN & Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE Suro qa t gare: sd June 11, 1930 MICHIGAN TRADESMAN What the Sale of Kirk & Co. Involves. Virtual completion of the Procter & Gamble Co.’s plan of operating on an industrial zone basis in the future is seen in its purchase of James S. Kirk & Co., of Chicago, which was announc- ec here this week. The taking over of the Kirk plant will obviate the building of a ‘Chicago unit by Procter & Gamble. That the Procter & Gamble organ- ization was entering on an aggressive campaign to increase its sales in ter- ritories where its sales ‘have not been comparable with those in its strong- est territories had been made evident by the building campaign upon which it had entered. New plants located in strategic centers had already heen announced which will entail an ex- penditure of $11,000,000. First among these is the Baltimore plant located at Locust Point on the water front of that city’s upper har- bor. This factory, the first kettle of which is expected to be filled around July 1, will supply the company’s Eastern market. Equal in importance is the Long Beach, Calif., plant to be built by the company at a cost of $5,000,000. Still another plant in progress of construc- tion is a $1,000,000 one at Memphis, Tenn., which will manufacture sheet chemical cotton from cotton linters for sale to the rayon industry. Also in line with ‘the company’s new policies is the announcement that a new dis- trict sales headquarters is being opened in Charlotte, N.C. Unofficial statements from Chicago put the price paid for the Kirk organ- ization at between $8,000,000 and $10,- 000,000. While the company, which has been owned outright by the Kirk family, has not reported its operations, its annual gross business is estimated at $13,000,000 and its profits last year are estimated at approximately-$1,000,- 000. Organized in 1839, it has long held an important place in its territory. Tt manufactures a complete line of soaps, including Jap Rose, Kirk’s Flakes and American Family, besides its line of cosmetics and fancy soaps. It is un- derstood that Procter & Gamble will continue to manufacture the Kirk tradeamarked lines, while using the Chicago plant for their own products. Through consolidation of sales forces, reduction of freight charges and operating economies, substantial savings in costs and increases in sales by Procter & Gamble throughout the Chicago territory are hoped for. The Kirk plants are so constructed that they can be greatly enlarged at com- paratively small cost. The Baltimore plant embraces five buildings of the most modern construc- tion. They are designed for the great- est possible efficiency in operation, an ‘Hustration being the loading platforms which are arranged to permit excep- tionally speedy loading and unloading of freight cars. The company has also built its own dock to accommodate ocean-going steamers which bring in raw materials, particularly vegetable oils imported into this country from abroad. : The plant under construction at Long Beach will be designed to take care of the company’s Pacific Coast business, as well as its trade with the Orient. It also is expected that this plant will handle the company’s im- ports of coconut oil, storing it in huge tanks to be constructed for the pur- pose and distributing it as needed to the company’s factories. When the absorption of the Kirk organization and the present construc- tion program are completed, Procter & Gamble will have factories in all the major industrial sections of the coun- try, plants being located at Macon, Ga.;; Kansas ‘City, Kan.; Port Ivory, N_ Y.;° Ivorydale, Ohio; Memphis, 3altimore, Long Beach, Chicago and Hamilton, Ont. Owing to the inability of William Cooper Procter, head of the Procter & Gamble organization, to attend, a welcoming dinner planned by a citi- zens’ committee of Baltimore for the night of June 11 has been postponed until later in the summer. It had been hoped by the committee that the din- ner could be given shortly before the opening of the Locust Point plant for operation. a The Male Buyer. In attempting to analyze our own buying reactions we have arrived at one conclusion at least. Men, as a rule, are not given to bargaining over price or hemming and hawing over quality. They usually have a fair idea of what they want before they enter the store, as any shopkeeper will tell you, and they walk in, ask for it, pay the price asked and exit. Sometimes they may feel they are being imposed upon, but unless the thing is too fla- grant there is nothing’said. The only result is that the male buyer next time will go somewhere else if it is con- venient. Men put service first, quality second and price last, it is granted, but they have some sense of the fitness of things. Of course, we are told what a great percentage of purchasers are women, and perhaps it is just as well for the family pocketbook that they are the shoppers that they are, but if you value your male trade it behooves you to be as careful of the man who enters your store as you are of the woman. ———__ 2 > Summer Spread Sales Have Broken Records. Summer spreads and towels continue tc set the high mark in current sales. Towels are of increasing importance with the June sales now under way, while the bulk of the summer spreads probably have been sold already. The reorders are being made in smaller quantities as vacation time draws closer: The summer ‘spread business this season has reached proportions probably never before attained. The cretonne spreads sold at Macy’s are said already to have passed the 50,000 mark. These are now selling at $1.29, the latest wholesale price heard being 65 cents. Another store reports having sold 20,000 printed sateen spreads of one pattern and price. —_—_—_+++—____ June Promotions May Set Record. Plans under way indicate that the current month may set a record for the number and scope of retail pro- motional events. Prior to entering upon the traditionally dull months of July and August, it is pointed out that most stores will endeavor to close the first half of the year by obtaining in- creases in volume. Along with bridal, school closing and dollar day promo- tions, the month will see more than usual attention given to vacation, travel and camping merchandise. The at- tempt in general will be to make two sales where one was previously made to counteract the effect of the lower dollar unit transaction upon volume figures. —_~<--.__ Attitude needs latitude. EW ERA LIFE ASSOCIATION Grand Rapids. SOUND COMPANY, SOUNDLY MANAGED BY SOUND MEN. STORE BUILDING FOR SALE Money-making location, with stock and fixtures if you wish. See owner for right price. E. L. BUNTING, Walkerville, Michigan Halloran Detective Agency High Grade Detective Work 506 G. R. Savings Bank Bldg. Grand Rapids Michigan Phone 65626 for ~ really clean hands soma Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murrny ie GRAND RAPIDS, MICHIGAN Corduroy Tires Sidewall Protection Made in Grand Rapids Sold Through Dealers Only. CORDUROY TIRE CO. Grand Rapids, Mich. Jennings’ Pure Extracts Vanilla, Lemon, Almond, Orange, Raspberry, Wintergreen. Jennings Flavoring Extract Co. Grand Rapds, Mich. I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT(K CHEESE All varieties, bulk and package cheese ‘*Best Foods’’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. The Brand You Know by HART Look for the Red Heart on the Can LEE & CADY Distributor 24 HOTEL DEPARTMENT News and Gossip Regarding Michigan Hotels. Muskegon, June 8—It is positively stated that Andrew C. Weisberg, who has been a frequent visitor at Michi- gan hotel meetings, as operator of Ho- tel Oliver, South Bend, Indiana, will open the cafe in connection with the new Merchandise Mart, Chicago, about July fifteenth. It will be the largest affair of its kind in the world, and will have a feeding capacity of 10,000 daily. An important change in the feeding department of the Detroit-Leland, which is managed by William J. Chit- tenden, Jr., has just taken place, it be- ing the installation of Frank DeRein- ert, who has an international record in food circles, as catering manager of that hotel, it being a newly created office. Since the Detroit-Leland be- came a Bowman unit many important changes have taken place, not the least of which is the one just spoken of. Facing what they feel to be the worst situation in their ‘history, the smaller hotel operators of Detroit have organized into an association for the purpose of co-operative effort to im- prove the situation as it concerns the smaller ‘houses. As far back as: 1926 the hotel men of Detroit, who were not speculative, sensed an overproduc- tion in their line, but a class of in- vestors, possessed of the idea that ho- tel operation consisted chiefly in tak- ing gobs of money at theecashier’s window, advised their clients to that effect. Mr. Statler sounded a warning, but it was seemingly to no purpose, for the building of superfluous hotels continued there, as well as in other parts of the country. Detroit, for various reasons, had an abnormal de- mand for moderate priced rooms, based largely on the automobile “drive aways” but this trade has slacked away very markedly and now the small hotel man finds he is the principal sufferer. For this reason he is con- ferring in a general way, with his fel- lows, which is always a good thing to do and no doubt will bring forth satis- factory results. Our old friend, W.-C. Keeley, repre- senting the Chicago Title and Trust Company, is said to have-fully a score of hotels under his control. His ex- perience, acquired through many years of operation of hotels of merit through- out the Middle West, ought to equip him for scientific hotel operation at any stage. At Manistee, the other day, I met Will Rademaker and his charming bride. They confided to me that they were married at Lansing in April last, but that this was the first opportunity they had to indulge in a honeymoon. Will, who for years was connected with Hotel Norton, Detroit, gained his first hotel experience in Manistee, I believe, the old Dunham House. His charming wife will certainly prove a pleasing addition to Greeter circles, and I congratulate them both. Paul F. Strohschein, who was a member of the old staff of the Russell House, and later at the Pontchartrain, Detroit, died recently at the age of 78 years. Mr. Strohschein resided con- tinuously for sixty years in the Motor City and was associated with the ho- tels mentioned under the Chittenden family until 1915, when ‘he retired. Stewart B. Howson is arranging to build a 30 room hotel at Mackinaw City for the purpose of handling tour- ist traffic. The more the merrier, but I wish him well at least. One of the slickest hotel flim-flam games has just been reported to the MICHIGAN hotel association. It might be well to take a note of it, for if it is a good thing, it might be worked successfully in almost any field. Here are the de- tails: An individual comes along and reg- isters at a hotel, but keeps the maids out of his room by placing the “do not disturb” card on the entrance door. He keeps this room for several.days, but it finally develops that the afore- said room is working overtime, having different occupants day and night. This would not have been so bad, had not the original occupant added insult to injury by making a claim on the hotel for goods pilfered from this room by the other fellow. Ass before explained if hotel grafters find it will work out profitably, there will be many to emulate the work of these crooks. Now Charley Renner has equipped the kitchens of his hotels with electri- fied copper screens, whereby flies and other insects are electrocuted on sight. The electric current is taken from the lighting circuit of the hotel, but is minimized to such a small voltage that while it is fatal to insects, it is harm- less to birds and domestic animals. Ray Baker, who fills the position of room clerk at the Morton Hotel, dur- ing the winter period, is again at Rochedale Inn, Montague, a resort hotel owned and operated by Gustave Kopp. A new idea in hotel construction has been put into effect in the Turkey Hills section, near Adrian. The site is on an elevation overlooking the lake. It is Square in construction, six stories in height, and each story is smaller in size than the one below it. The ele- vator is in the center of the building and every apartment is a virtual “‘cor- ner room.” Mary E. Frymire, wife of Seth Fry- mire, resident manager of the Barlum Hotel, Detroit, passed away last week. Mr. Frymire, one of the live ones in the Michigan Hotel Association, has been manager of the Barlum ever since its opening, coming there from the Fort Shelby, which was under his supervision for several years. Grand Haven is to have another ho- tel in the shape of rooms revamped out of the old Elks Temple. Whether they are needed or not will be demon- strated some time after the money has been spent. I should say that such addition would be superfluous, but I have not been so familiar with conditions there in the past three or iour years. Mrs. Victor Smith, retiring manager of Hotel Herkimer, Grand Rapids, which was recently taken over by the Reids, of South Haven, was the guest of honor at a dinner given the other evening at the hotel. Old time guests and local ‘thotel people, joined in the festivities. George W. Lindholm, who came to the Book-Cadillac, with Roy Carruth- ers as his assistant, when that insti- tition was opened five years ago, is to be the manager of a million dollar ho- tel which is contemplated at Phoenix, Arizona. Mr. Lindholm is well qualified with a personality which wins in the hotel game, and I am glad to know he has lined up a good thing. Wim. Fox, night clerk and auditor at the Morton Hotel, has been advanced to the position made vacant by the resignation of Ray Baker. Ward James is carrying out a policy of specially decorating apartments in his Hotels Windermere, Chicago, which contemplates giving to perman- ent tenants just what they would de- TRADESMAN June ii, 1930 “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria ote Sandwich Shop “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms “i 400 Baths RATES $2.50 and up per day. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND, Mar. The LaVerne Hotel Moderately priced. Rates $1.50 up. GEO. A. SOUTHERTON, Prop. BATTLE CREEK, MICHIGAN HOTEL KERNS LARGEST HOTEL IN LANSING 800 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. Buropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. Grorce L. Crocker, Manager. HOTEL CHIPPEWA HENRY M. NELSON, Manager European Plan MANISTEE. MICH. Up-to-date Hotel with all Modern Conveniences—Elevator, Ete. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION HERKIMER HOTEL EUROPEAN Rates $1.25 to $2.50 RAYMOND G. REID, Mer. Cafe in connection. 313-337 Division Ave., South GRAND RAPIDS, MICH. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWART R. SWETT, Mgr. Muskegon “fe Michigan oe Columbia Hotel KALAMAZOO Good Place To Tie To CHARLES RENNER HOTELS Four Flags Hotel, Niles, Mich., In the picturesque St. Joseph Valley. Edgewater Club Hotel, St. Joseph, Mich., open from May to October. Both of these hotels are maintained on the high standard established by Mr. Renner. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. R. D. McFADDEN, Mgr. 4... June 11, 1930 MICHIGAN TRADESMAN 2s sire in their own homes, which ought to prove a drawing card. He has in his employ a skilled decorator who ascertains the requirements of the guests and then proceeds to not only decorate, but provide other furnishings to correspond. Every once in a while the question of hotel advertising bobs up but never seems to get anywhere so far as a solu- tien is concerned. It has always seem- ed to me that I would spread my an- nouncements in front of the people I would like to have for my guests in- stead of being so formal as to leave them out of all consideration. Down in a little Arkansas town a dog that was nameless, that was kick- ed around and nobody would have it for a gift, got caught in a narrow aperture between two walls and the whole town turned out to rescue it and succeeded, spending much _ valuable time and effort in the work. Pity did the trick. But let a humane society try to collect money from those same people to provide a refuge for such strays and the usual answer would be: “Take it to the pound,” knowing that the pound would mean death in most cases. I am just stopping in my mad haste long enough to announce that Los Angeles population increased 685,000 in just ten years. Quite enough to make one or two good sized cities and a flock of smaller ones with the trim- mings. But at that the City of the Angels ‘has left plenty of wide spaces which may possibly be filled up in the next fifty years at the same ratio of increase. In this business of eating—you dis- cover that a broad field of discussion has been opened up when you speak about the internationally known Childs restaurants which were started half a century ago in New. York, and have finally almost encompassed the world. here seems to be demand every- where for this type of restaurant, hut the present management—new, be- cause of internal dissensions—claim that since Childs himself was deposed the organization has increased its business at a wonderful ratio. No longer are fads and isms attempted, but the public is allowed, and encour- aged to eat, just what they durn please and no questions asked. The drug store service in the food line has been made a success because its promoters believed that a certain percentage of restaurant patronage de- sired “speed” and the promoters of drug store service at the same time dis- covered that “abbreviated” portions helped the scheme along a lot. The day is not far distant when food tab- lets and sandwiches with visions of fillers printed upon them, will rule the day. That is for a certain class of individuals who want to delude Na- ture and their own digestive tracts. For Sunday dinner at the Republican House, Milwaukee, this was the offer- ing for one dollar. The food was most excellent, the portions generous and the service wonderful: Canape of Salmon, Ravigotte Consomme Julienne Cream of Chicken a la Reine Hearts of Celery Ra‘dishes Filet of Sole a la Joinville Raulade of Beef au Fine Herbs Fried Spring Chicken a la Maryland Roast Prime Ribs of Beef au jus Cold Sliced Ham and Chicken, Vegeable Salad Pineapple Sherbet New Asparagus, Drawn Butter Carrots and Peas in Cream French Fried, New Parslied and Whipped Potatoes Spring Salad, Spanish Dressing Apple, Blueberry and Custard Pie Strawberry Shortcake Maple Cream Dessert Butter Scotch Sundae Beverages Mr. Herman Kletsch, the manager, Assorted Olives expressed great satisfaction with the offerings of the Tradesman, especially commended your leading editorial of last week. The officers of the Wisconsin Hotel Association are so much interested in the outcome of the hotel course given at the Michigan State College in April that they are making an investigation with a view of giving a similar course at the Wisconsin State University. The St. Charles Hotel, the first great American hotel, was erected in New Orleans in 1835; the Fifth Avenue Hotel, New York, was the first to in- stall a passenger elevator, in 1859; the Waldorf Astoria, New York, was America’s first semi-fire proof hotel, erected in 1883. I am much pained to hear of the death of W. O. Holden, who for so many years managed so faithfully the Park Place Hotel, at Traverse City. He was a neighbor of mine when I was operating at Glen Lake and was a most wonderful friend. Beloved more especially by the traveling men, he will be missed by everyone he knew. His life’s history may well be emulat- ed by the younger generation of hotel Operators. It has been unofficially announced that the consolidation of twelve De- troit hotels, including the Whittier and Imperial, has been effected by a well- known financing company. This con- solidation brings together many of the leading residential hotels of that city, placing them under one managing head and consolidating the purchasing, auditing and control. Detroit Charter No. 29, American Greeters, is arranging to make a fur- ther offering to hotel employes, by ex- tending the service recently performed by the Michigan Hotel Association, at Lansing, in April, by arranging for a series of weekly lectures on hotel operation. After the lecturer for the particular occasion has completed his discourse some practical, active hotel man will take up and discuss with members, details of operation, etc. A mimeograph report of such meetings will be supplied to members. The editor of Hotel World truly says: “Sleeping and eating are the two things everyone must do in order to live. The hotel man sells both commodities. There are times when a man is willing to pay more for both when he is not trying to cut down his expenses. The successful hotel man is the one who plans his rooms and his menus to appeal to the economical person as well as to the person who is willing to spend more money for the luxuries of life.” Padlocking of hotels as a result of prohibition violations is beginning to have its influence on financing cor- porations who have specialized on loans for hotel construction purposes. It is seemingly unjust to create haz- ards of this character, but it does look as though the hotel interests have been picked out as special sufferers when it comes to punishing the innocent for the acts of the guilty. However, in the end it may prove a blessing for it has seemingly been too easy in the past to raise money for the purpose of building competitive hotels. Some of the older heads, among them the late E. M. Statler, warned hotel interests against over production, but it had little or no effect on investors. They had become cloyed with mining, oil and other stocks and the hotel field seemed enticing. Hence there is hard- ly a city of importance in the country which has not got on its hands one Or more hotels for which there is no apparent need. These in turn are re- sponsible for unusual competition and the net result is that the average stockholder in hotel corporations is very lucky if he does not lose every cent of his investment. But over- production still continues and perhaps padlocking may be one way out of the difficulty. Frank S. Verbeck. One of Albion's oldest landmarks will give way to the progress of the present age with the probable con- clusion of a deal for the Albion hotel property at the corner of North Superior street and Michigan avenue. The location will be taken over by the Shell Petroleum corporation of De- troit for the site of a modern filling station. The building is owned by the estate of the late C. A. Beardsley of Detroit, while the proprietors of the hotel are Mr. and Mrs. Samuel P. Selby, who have conducted the hostel- ry for nearly six years. ——_> > ___ Items From the Cloverland of Michi- gan. Sault Ste. Marie, June 10—The num- ber of tourists is increasing each week. This nice weather is doing the business. The hotels are filling up and the room- ing houses are also getting many roomers. The parks are well patron- ized. Fishing is good. Everybody seems to be having a good time. ‘Otto Crawford has opened a con- fectionery and soft dring parlor on the Ashmun street hill in the building for- merly owned by Mr. Lamb. This is Mr. Crawford’s first venture in the confectionery business, but he has a good location, with no immediate op- position and should score a success, as his is the first store coming into the Soo as well as the last one when leaving. The second Siate ferry was put into commission last week between Mack- inaw City and St. Ignace. Trips will be made leaving every hour and a half from either port, the first trip leaving either way at 6 o’clock a. m., Central Standard time. Mrs. A. Morrison, who has been conducting a grocery store on South street near the Cadillac Lumber Co., is selling out the stock and expects to retire, devoting her entire time to do- mestic work. She has not been en- joying the best of health for the past few months and feels that the store was making too much work for her. The Ojibway Transit Co. is the name of the concern which has suc- ceeded the Williams Transit Co. in transporting passengers and freight between Newberry and the Soo. The new manager is Ernest Booth. The new company will put on two new trucks and a new bus. A doctor says city people would be healthier if they would walk more. It is jumping that keeps us healthy these motorized days. Joining hands in a concerted effort to advertise this North country to the tourists this summer, the two Soos, Munising, Newberry and Les ‘Chen- eaux Islands, have issued a twelve page booklet. One section is devoted to each of the five places. The books will be handed out at the straits. C. E. Smoke, manager of the Soo creamery, has resigned. His succes- sor is George Girrack, of the exten- sion department of the Michigan State College. He will also manage the Rudyard creamery. Mr. Smoke has not as yet stated what his plans for the future will be. He has been in the creamery business for the past forty years, starting as a youth of seventeen years in Lower Michigan, serving there eight years, and then went to Wisconsin, where he also served eight years. In Minnesota he served twenty years and then went to Colorado. He came to Rudyard in 1923 and three and a half years ago became general manager and president of the Sault plant. Mr. Smoke has made a success of the creamery, which has doubled in value during his time. Joseph Maltas, the popular druggist, has always had an up-to-date drug store, but Joe is spending $4,000 in fixtures and extensive improvements, completely re-arranging and redecorat- ing. New lighted show cases of the latest design will line two sides of the store and four booths will be installed in the middle of the store. A new set of filing cabinets and electrically re- frigerated cabinets for perishable goods will also be installed. When completed, it will be one of the finest drug stores in Cloverland. The O-Mah-Me-Kong Lodge, on Drummond Island, opened for the summer last Sunday. This beautiful lodge is located on the crest of a hill, overlooking Potagannissing Bay—the bay of beautiful islands. The lodge has accommodations for thirty-five guests. Drummond Island is com- posed of 87,000 acres at the head of Lake Huron, one-half mile across the river from DeTour. Ferry service for autos and passenger traffic is main- tained from 6 a. m. until 8 p. b. Good roads lead to all parts of the Island. They have good boating and fishing. There are many places of historic in- terest. Aimong which are Fort St. Joseph, the Indian mounds and Fort Drummond, an old English fort occu- pied from 1816 to 1825. Drummond is considered one of the finest resort places in Mchigan and must be seen to be appreciated. The Ojibway Annex opened for the season last week and will keep open until September. It has accommoda- tions for about one hundred guests. This will help take care of much extra tourist trade. Meals will be served at the Hotel Ojibway. \ corporation has been formed con- solidating the oldest abstracting busi- ness firms in this county. John W. Stradley and Robert S. Moore, who have both been in the abstract busi- ness, have joined forces and will here- after be known as the Chippewa Ab- stract and Title Co. They are both young men, having taken over the business from their fathers, who were old timers in the business. John and Bob are both hustlers and have a bright future ahead of them. William G. Tapert. —__+~-<-__ Be On the Lookout For This Chap. Hastings, June 10—Here is some- thing that would be interesting to your Realm of Rascality department. One day last week a young man about five feet, eight inches tall, twenty or twenty-five years of age, stopped at our store and purchased a bill of gro- ceries, amounting to $3.50. He said he was a nephew of one of our customers and gave her name and said that the goods were for her. Our clerk, know- ing this lady, gave him the goods without any hesitation. We found out from this lady the next day, however, that she had no nephew and had not ordered the goods. I am sure that it would ‘be a good thing for merchants to be on the lookout for this same kind of deal and perhaps this man can be caught at his tricks. If you would be interested in printing this you may do so. C. H. & W. L. Hinman. Hotel Hermitage European Grand Rapids, Mich. RATES: Room and Bath $1.50 - $2 JOHN MORAN, Mgr. DRUGS Michigan Board of Pharmacy. President—J. Edward Richardson, De- troit Vice-Pres.—Orville Hoxie, Grand Rap- s. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. een — Claude C. Jones, Battle reek. Vice-President—John J. Walters, Sagi- naw. Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding. Yale. Pharmacy Student Asks Questions About Chain Drug Stores. “I am writing a term thesis on the subject ‘The Policy and Basic Prin- ciples of the Chain Drug Store versus That of the Independent Druggist.’ “I am having a rather difficult time gathering information on the subject and trust that you can aid me or give me some source of information.” That is the text of a recent enquiry received by the Druggists’ Research Bureau. To this question the Druggists’ Re- search Bureau replied as follows: The basic difference between the chain drug store and the individually owned drug store is in the organiza- tion of the two types of stores. A chain drug store operator really conducts a wholesale drug house with controlled retail outlets. The chain drug store organization is thus both a wholesale and a retail business. It has, as a result, the costs of the whole- sale business and the costs of the re- tail business. On the other hand, it compensates itself frequently for these extra costs in contrast to the individu- ally owned drug store, by being able to buy merchandise at prices as low as those paid by wholesale druggists. The chain drug stores which have been successful have succeeded prin- cipally for the following reasons. The type of store generally chosen for chain operation is one which does a business of at least $75,000 a year, and usually considerably more than that. The principal item of operating costs in any drug store is salaries. In large drug stores it is possible to effect a considerable saving in the proportion of the receipts paid for salaries because all of the sales people in such a store do not need to be registered pharma- cists. For instance, in a drug store large enough to justify the employment of twenty sales people, perhaps not more than four will be registered phar- macists and draw pharmacists’ salaries. The others will receive salaries only one-third or half as much. On the other hand, a drug store doing only $20,000 per year is justified in employ- ing not more than two sales people. With the store open sixteen or more hours a day, it is evident that one of these two people will have to be a pharmacist, and the other either a pharmacist or assistant pharmacist, both drawing salaries considerably above those paid sales people in other stores, although the work they do in the store is not all, of course, pro- fessional work. Chain drug stores also succeed be- cause of the control and supervision it MICHIGAN is possible to exercise in an organiza- tion of this type. An individual drug- gist may know perfectly well that it is a good idea to change his windows every week, but other business and pleasure may interfere with this sched- ule. There is no one to reprimand him or discharge him, and the lost busi- ness from failure to change windows often is not particularly evident, al- though, it is decidedly real. In a chain drug store organization windows for all the store is a chain not only are planned, but the organization is so constituted that the instructions are carried out. What is true of window trimming, of course, is true of a thousand other of the varied functions which are incident to the successful conduct of a retail drug store. A third advantage which the chain drug stores have is the advantage of specialization. For instance, nobody needs to be told that an accurate set of records is an exceedingly important thing for any drug store to have. In an ordinary drug store, such records can be kept in half a day’s time a week. On the other hand, it is true that most druggists are temperamentally so equipped that it is impossible or un- desirable for them to try to keep their own books. In order for an independent druggist to have accurate facts, he therefore must make some sort of part time arrangement to have his books kept. With a chain store company of ten or fifteen drug stores you will see that the chain is justified in the em- ployment of one special person to de- vote all his time to record keeping for all the stores. Thus all the stores have the advantage all the time of the con- stant services of an expert accountant at probably less cost than an individual druggist has to pay for the services of one part time helper. What is true of accounting and other record keeping, is true also of adver- tising, window trimming, store loca- tion, layout and arrangement, and many other similar problems. ‘Chain drug stores also profit from the good will established by other stores in the chain. For instance, if a Chicago chain opens a new store in Chicago, the minute that store opens it has for itself the good will that all its stores in Chicago are helping create for each other. An unknown individ- ual must patiently create this good will week after week and month after month, by serving his customers so well that they will want to continue to do business with him. The disadvantage which the chain drug ‘store organizations have is the cost of the supervision and control de- scribed above. It is true, also, that the number of drug stores of a size and type most suitable for chain opera- tion is decidedly limited. Therefore, a chain drug store organization, to grow to any size, must spread its operations over a wide area, a plan which, of course, is more costly than to have the stores concentrated close together. For instance the largest drug chain in the United States to-day, has about seven hundred stores, and they are situated from coast to coast. This is a condi- tion quite different from the chain gro- TRADESMAN cery field. For instance, the largest grocery chain only recently has opened stores West of Omaha, although it has about 20,000 stores. The second largest grocery chain—does not oper- ate must East of Pittsurgh nor further West than the Missouri river. Chain drug stores do not have the advantage that individual proprietors have in building personal good-will, local contact, civic interest and in de- veloping a home-owned institution. Finally the individual owner can take advantage of practically all of the mod- ern merchandising methods if he is willing to do so. By proper stock con- trol and buying he can bring the cost of most of his merchandise within economically sound limits. —_—_—_o~.___ A Successful Pharmacist. A successful pharmacist is never fish One day and fowl the next. He is not usually president of a baker’s dozen organizations, a golf expert, an angler par excellence, an every-night society man, a literary light, and an authority on wild life—from ants to elephants— all rolled into one. All of these things are good in their place and it is often Lealthful for a man to have an avoca- tion as well as a vocation, hut a suc- cessful pharmacist cannot become a confirmed scatterer. Is this not his slogan: “The Pharmacy First?” He has a place for sundries in his stock, he believes in feeding the public what they want, but not in allowing the sundries—tail to wag the phar- macy dog. He also has a warning saying: “He who is swift to overbuy will soon be swift to undersell.” June 11, 1930 This pharmacist says: “Accumulate a surplus in high tide of business and you can give old Hard Times his quietus when he says: “Coming! com- ing!’ This reminds us of a minister- ial friend whose wife said: ‘Herbert, you would look well in a surplice.” His eyes twinkled as he replied: “I usually have to look well in a deficit.” Even a pharmacist may find it difficult to look well in a deficit. A successful pharmacist is hand in glove with his inventory. Is the in- ventory not the watch dog of the phar- macy? Does it not give tongue at every rathole of waste? Does it not bark out on the trail of dead stock? Does it not point out every weak spot in the business fences? A good in- ventory is a business surprise; does it not enlarge vision, initiative and plan? This coming out about even in busi- ness, is a classical myth; we make or we lose, there is no No-Man’s Land in business. Courteous service in such a_phar- lilacy 1s as certain as the rising of the sun; ill clad or richly clad, ignorant or educated, child or patriarch, Slovak maiden or society leader, the same brand of tact and courtesy is on tap for all—are we not debtor to all? A pharmacist of this stamp will not be at outs with ‘his force of clerks. A team that will not pull together is valueless—what takes the force out of a store force like dissatisfaction? Why not give a dissatisfied employe an op- portunity to find a situation where he will fit with more exactness? ~++___ More Particulars Regarding Career of Wm. O. Holden. The Traverse City daily provides the following additional facts regard- ing the late Wm. O. Holden: Private funeral services were con- ducted Thursday afternoon at Oak- wood cemetery by Dr. Demas Cochlin, pastor emeritus of the First Congre- Wm. O. Holden. gational church, for William O. Hol- den, 73, manager of the Park Place Hotel for many years, who died Mon- day in Kent, Ohio. The funeral party went directly to Oakwood cemetery, following arrival from Ohio on the noon train, and the last rites were held at the grave. position of Mr. Holden was born in Kent, Port- age county, Ohio, Jan. 10, 1857, a son James A. and Mary Holden. He spent his boyhood days there, attend- ing the public schools. In 1881 he came to this city and assumed the clerk at the Park Place Hotel, which he held for seven years, at the expiration of which he became manager. For an interval of three years, how- ever, he was absent from Traverse City, ‘having spent one winter in California, and two succeeding years he was identified with the hotel busi- ness in various towns in Michigan. He returned to Park Place in 1897 and became its manager, capably handling the ‘hotel until last fall when he was retired on a pension of $75 per month by Hannah, Lay & Co. Mr. Holden was a man of many and true friendships and ‘the enjoyed mark- ed popularity, successfully catering to a large and representative patronage during his long years of service at Park Place. On April 22, 1889, Mr. Holden was united in marriage to Miss Sophia Morrison, who preceded ‘her husband in, death eleven years. One daughter, Miss Margaret Hol- den of New York City, survives, be- sides an elderly sister in Kent, Ohio. The daughter is now engaged in re- search work in Columbia University, New York, where she bears the title or Dr —_+++___ Who Knows Rollie Lampman? A long-time Tradesman patron de- sires to ascertain the present post- office address of Rollie Lampman. Any information along this line will be gratefully accepted by the Trades- man. —_—_>++—____ Every woman believes in platonic love until she tries it. ELECTRIC FANS, VACUUM JUGS, PICNIC SUPPLIES, FLASHLIGHTS, BATHING CAPS, WATER WINGS, SPORT VISORS, SPONGES, TOILET GOODS, in our sample room. Grand Rapids WE ALSO WHOLESALE VACUUM BOTTLES, FILMS, COMPLETE LINE OF SODA FOUNTAIN SUPPLIES, BATHING SUPPLIES, INSECTICIDES, MINERAL WATERS, CARBONATED DRINKS, CHAMOIS SKINS, See us about Store Fixtures. Also complete line of ROGER'S Brushing Lacquer, House Paints, Varnishes. Complete display CWO Hazeltine & Perkins Drug Co. Michigan JUICE EXTRACTORS, KODAKS, ELECTRIC LANTERNS, BATHING SHOES PERFUMES, OFFICE SUPPLIES. Manistee WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. Acids Boric (Powd.)_._ 10 @ 2 Borie (Xtal) -.10 @ 20 Carbolie —_-_-___ 38 @ 44 Cutie | 52 @ 66 Muriatic __..... 3%@ 8 Nitsie 2. 9 @ 15 Ometie 15 @ 2 Sulphuric —.____ 3%@ 8 Tartarie 2... 52 @ 60 Ammonia Water, 26 deg... 07 @ 18 Water, 18 deg... 06 @ 15 Water, 14 deg.__ ate 13 Carbonate ______ 25 Chloride (Gran.) 08 6 18 Balsams @Copatha 1. 1 00@1 25 Fir (Canada) -_ 2 75@3 00 Fir (Oregon) -_ 65@1 00 Renn (ss 3 25@3 50 Roky 2s se 2 00@2 25 Barks Cassia (ordinary)- 25@ 30 Cassia (Saigon) -. 50@ 60 Sassafras (pw. 60c) @ 50 Soap Cut (powd.) 35¢ Le 20@ 30 Berries Cubeb 2... 5 @ 90 Bish 222o @ 25 Juniper (2022 10@ 20 Prickly Ash —..___ @ i Extracts Dieorice 9 60@ 75 Licorice, powd. __ 60@ 70 Flowers Arnica 75@ 80 Chamomile Ged.) 30@ 40 Chamomile Rom. @1 25 Gums Acacia, Ist ______ Acacia, 2nd —--_- Acacia, Sorts —-_~ Acacia, Powdered Aloes (Barb Pow) ( Aloes (Cape Pow.) 2% Aloes (Soc. Pow.) 75 Asafoetida —-___- Pow ol. Camphor oo Guase Guaiac, pow'd --- Kimo (oo Kino, powdered_ yin Myrrh, powdered ( ae Opium, powd. 21 00@ 21 50 Opium, gran. 21 00@21 50 Shellac, Orange 50@ 65 Shellac, White 55@ 70 Tragacanth, pow. @1 75 Tragacanth __.. 2 00@2 35 Turpentine ..__... @ 30 Insecticides Arsenic ..__..__.. O8S@ 20 Blue Vitriol, bbl. @ 08 Blue Vitriol, less 094@ 17 Bordea. Mix Dry 124%4@ 23 Hellebore, White powdered —----- 15@ 25 Insect Powder_._ 47%@ 60 Lead Arsenate, Po. 13% @27 Lime and Sulphur ee 09@ 23 Paris Green ___. 264%4@46% Leaves Buchu 20 @ 90 Buchu, powdered @1 00 Sage, Bulk —___--. 25@ 30 Sage, % loose -- @ 40 Sage, powdered__ @ 35 Senna, Alex. _... 50@ 75 Senna, Tinn. pow. 30@ 35 Uva Ursi _....,_. 20@ 25 Oils pa ehckdn Bitter, crue eo ee 7 50@7 75 Abend. Bitter, artificial =.___ 00@3 25 Almonds, Sweet, true =o. 1 50@1 80 Almonds, Sweet, imitation ---. 1 00@1 25 Amber, crude __ 1 00@1 25 Amber, rectified 1 50@1 75 Amiga (00s 2 00@2 25 Bergamont ---_ 6 50@7 00 Cajeput .._..._ 2 00@2 25 @assia —2. 0 3 00@3 25 Castor — 1 55@1 80 Cedar Leaf -_--- 2 00@2 25 Citronella ~_---_ 1 00@1 20 Cloves | 4 00@4 25 Cocoanut _ _---- 27% @_ 36 €od Liver ______ 1 40@2 00 Croton —-..__... 5 50@5 75 Cotton Seed -__- Cubebs Higeron 1 35@1 50 5 00@5 25 4 00@4 25 Eucalyptus ____. 1 25@1 50 Hemlock, pure_. 2 00@2 25 Juniper Berries. 4 50@4 75 1 1 t 6 1 4 Juniper Wood 50@1 75 Lard, extra ____ 1 55@1 65 Lard. No. 1 25@1 40 Lavender Flow__ 6 00@6 25 Lavender Gar’n_ 1 25@1 50 Lemon 00@4 25 Linseed, raw, bbl. @1 13 Linseed, boiled, bbl. @1 16 Linseed, bld. less 1 283@1 36 Linseed, raw,less 1 20@1 33 Mustard, artifil. oz. @ 35 Neatsfoot — ____ 1 25@1 35 Olive, pure ____ 4 00@5 00 Olive, Malaga, yellow 0 3 00@3 50 Olive, Malaga, green 2 85@3 25 Orange, Sweet 6 00@6 25 Origanum, pure_ @2 50 Origanum, com’! 1 00@1 20 Pennyroyal -___ 3 00@3 25 Beppermint ____ 5 50@5 70 Rose, pure ____ 13 50@14 00 Rosemary Flows 1 25@1 50 Sandelwood, E. Eo 12 50@12 75 Sassafras, true 2 we? 25 Sassafras, arti’l 5@1 00 Spearmint _..___ L boo7 25 Sperm 2200 1 50@1 75 ROY ee 7 00@7 25 Rar USP 65@ 75 Turpentine, bbl._ a Turpentine, less 64@ 77 Wintergreen, leaf 6 00@6 25 Wintergreen, sweet bireh 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed ____ 4 50@4 75 Wormwood, oz. __ @2 00 Potassium Bicarbonate —____ 35@ 40 Bichromate _____ 15@ 25 Bromide 200 7 69@ 85 Bromide (20 564@ 71 Chlorate, gran’d_ 21@ 28 Chlorate, powd. 16@ 23 OF Mtab oi 1{j@ 24 Cyanide 22). 9 lodide 22 i 4 06@4 28 Permanganate _ 22%@ 35 Prussiate, yellow 35@ 45 Prussiate, red __ @ 7 Sulphate: 2). 3s0@ 40 Roots Alkamet .. 30@ 35 Blood, powdered. 40@ 45 Calamus 2) 35@ 85 Elecampane, pwd. 20@ 30 Gentian, powd. _ 20@ 30 Ginger, African, powdered ______ 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jamaica, powdered _____ 45@ 60 Goldenseal, pow. 6 00@6 50 Ipecac, powd. ._ 5 50@6 00 Eveorice 220 35@ 40 Licorice, powd._. 20@ 30 Orris, powdered. 45}@ 50 Poke, powdered_. 35@ 40 Rhubarb, powd. __ @1 00 Rosinwood, powd. @ 50 Sarsaparilla, Hond. fround @1 10 Sarsaparilla, Mexic. @ 60 Sauls 22 35@ 40 Squills, powdered 70@ 80 Tumeric, powd.__ 20@ 25 Valerian, powd.__ @1 00 Seeds Amiga: 220 a @ 36 Anise, powdered 35@ 40 Bird, tS _ 13@ 17 @anary = 10@ 16 Caraway, Po. 30 25@ 30 Cardamon ______ 2 50@2 7 Corlander pow. .40 oo 25 DH a 20 Fennel 2 aA 50 Rigs 22 ee %@ 15 Flax, ground __ Foenugreek, pwd. 15@ 25 Hemp 2 8@ 15 Lobelia, powd. ( Mustard, yellow 17@ 25 Musard, black... 20@ 25 Oy ........ 15@ 30 Quince _ 1 75@2 00 Sapadilia 45@ 50 Sunflower _______ 12@ 18 Worm, American 30@ 40 Worm, Lavant —~ 6 50@7 00 Tinctures Aconite 20 @1 80 Aloes 22200 @1 56 Asafoetida —_____ @2 28 INC @1 50 Belladonna _____ @1 44 Benzo —......__ @2 28 Benzoin Comp’d_ @2 40 Beng 22 @2 16 Cantharides -_-- @2 52 Capsicum _.____. @2 28 Catechu __....... @1 44 Cinehonwa @2 16 Colchicum —____. @1 80 Cubes 2... @2 76 Dinitalis oo @2 04 Gentian —.. @1 35 Gusing 20 @2 28 Guaiac, Ammon._ @2 04 Fodine os @1 25 Iodine, Colorless_ @1 50 iron, Clo. 2. @1 56 Wome @1 44 Myron @2 52 Nux Vomica ._.. @1 80 Came .... 2. @5 40 Opium, Camp. —_- @1i 44 Opium, Deodorz’d @5 40 Rhubarb @1 92 Paints Lead, red dry __ 183%@14% Lead, white dry 13%@14%4 Lead, white oil 13%@144 Ochre, yellow bbl. @ 2% Ochre, yellow less 3@ 6 Red Venet’n Am. 3%@ 7 Red Venet’n Eng. 4@ 8 Putty 2. 5@ 8 Whiting, bbl. __. @ 4% ere ee 5% @10 L. H. Prep... 2 80@3 00 i Prep. -- 2 80@3 00 Msceillaneous Acetanalid —...__ 57@ 75 Alo @ 12 Alum. powd. and ground 0o9@ 15 Bismuth, Subni- tYate 2 00@2 40 Borax xtal or powdered ______ 06@ 13 Cantharides, po. 1 25@1 50 Cakenc sig 2 72@2 82 Capsicum, pow’d 62@ 75 Carmine | 8 00@9 00 Cassia Buds __.. 30@ 46 Cloves ... 40@ 650 Chalk Prepared_. 14@ 16 Chloroform 49@ Choral Hydrate 1 20@1 50 Cocaine 12 85@13 50 Cocoa Butter _._. 60@ 90 Corks, list, less 30710 to 40-10% Copperas 03 Copperas, Powd. 4@ 10 Corrosive Sublm 2 25@2 30 Cream Tartar __ 35@ 45 Cuttle bone ___ 40@ 50 DGtsrineg 2. 6@ 15 Dover's Powder 4 00@4 50 Emery, All Nos. 10@ 15 BHmery, Powdered @ 15 Epsom Salts, bbls. @03%4 Expsom Salts, less 3%@ 10 Ergot, powdered __ @4 00 Flake, White __. 15@ 20 Formaldehyde, Ib. 12@ 35 Gelatine — 90 Glassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. Gis Glauber Salts less 04@ Glue, Brown ____ 20@ 30 Glue. Brown Grd 16@ 22 Glue, White ____ 274%@ 35 Glue, white grd. 25@ 35 Glycerine _ 174 #@ 40 Hops 95 Wodine 0: 6 BO 00 Todoform —______ 8 00@8 30 Lead Acetate __ 20@ 30 Mace: er 50 Mace ners es 1 60 Menthol 7 0098 00 Morphine ___. 13 58@14 33 Nux Vomica ____ @ 30 Nux Vomica, pow. 15@ 25 Pepper, black, pw. 57@ 7 Pepper, White, Bp Pitch, Burgundy. 2 Giasta 12 Quinine, 5 oz. cans QDDOQO a Rochelle Salts __ 28 35 Saecharine ____ 2 60@2 75 Salt Peter 11@ 32 Seidlitz Mixture 30@ 40 Soap, green __.__ 15@ 30 Soap, mott cast _ @ 25 Soap. white Castile, CASe @15 00 Soap, white Castile less, per bar ___ @1l 60 Seda Ash @ 10 Soda Bicarbonate 3%@ 10 Soda. Sal. 02%@ 08 Spirits Camphor @1 20 Sulphur, roll _... 4@ 11 Sulphur, Subl. __ 14@ 10 Tamarinds ______ 25 Tartar Emetic __ 700 75 Turpentine, Ven. 50@ 75 Vanilla Ex. pure 1 50@2 00 Venilla Ex. pure 2 25@2 50 Zinc Sulphate __ 06@ 11 Webster Cigar Co. Brands Websterettes 38 50 Cineos - 38 50 Webster Cadillacs __ 75 00 Golden Wedding Panatellas 00 An order for 500, 2% ‘an. MICHIGAN TRADESMAN June 11, 1930 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues m= i ADVANCED Borax Canned Beef Pepper aio DECLINED Walnuts Burdo Canned Deviled Ham AMMONIA Parsons, 64 oz. ~_-___ 2 95 Parsons, 32 oz, ------ 3 35 Parsons, 18 0z. ~_____ 4 20 Parsons, 10 oz. ___-__ 2 70 Parsons, 6 0z. ______ 1 80 ee 6 25 10 lb. pails, per doz. 9 40 15 lb. pails, per doz. 12 60 25 lb. pails, per doz. 19 15 25 lb. pails, per doz. 19 15 APPLE BUTTER Quaker, 24-21 oz., doz. 2 15 Quaker, 12-38 oz., doz. 2 35 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Royal, 10c, doz. ------ 95 Royal, 4 oz, doz. --_. 1 85 Royal, 6 oz., doz. ---. 2 50 Royal, 12 oz., doz. -. 4 95 Royal, 5 bh. ........_ 25 40 Calumet, 4 oz., doz. 95 Calumet, 8 oz., doz. 1 85 Calumet, 16 oz., doz. 3 25 Calumet, 5 Ib., doz. 12 10 Calumet, 10 Ib., doz. 18 60 Rumford, 10c, per doz. 95 Rumford, 8 oz., doz. 1 85 Rum/ord, 12 oz.. doz. 2 40 Rumford, 5 lb.. doz. 12 60 K. C. Brand Per case 10c size, 4 doz. --.... 70 15c size, 4 doz. ~..._ 5 50 20c size, 4 doz. .--... 7 20 25c size. 4 doz. -....- 9 20 60c size, 2 doz. -..... 8 80 80c size, 1 doz. ---.-- 6 85 10 Ib. size, % doz. -._. 6 75 BLEACHER CLEANSER Lizzie, 16 oz., 128 ---- 2 15 BLUING Am. Ball,36-1 oz.,cart. Quaker, 1% oz.. Non- freeze, dozen -----. 85 Boy Blue, 36s, per cs. 2 70 Perfumed Bluing Lizette, 4 0z., 12s -- Lizette, 4 oz., 24s -. 1 Lizette, 10 oz., 12s __ 1 Lizette, 10 oz., 24s __ 2 BEANS and PEAS 100 lb. bag Brown Swedish Beans 9 00 Pinto Beans 9 25 Red Kdney Beans White H’d P. Beans 7 . Col. Lima Beans ---. 14 Black e Beans _. 16 00 Split Peas, Yellow -_ 8 00 Split Peas, Green -_-_ 9 00 Scotch Peas —.__._.___ 6 25 BURNERS Queen Ann, No. 1 and 2, oof. 2 1 36 White Flame, No. 1 and 2, doz. --..---. 2 36 BOTTLE CAPS Dbl. Lacquor, 1 gross pkg., per gross -_.. 16 BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 85 pkg., per gross ---. 16 Pop, No. 28 ...... 710 Pep, No. 202 _..__... 2 00 Krumbles, No. 424 __- _-Bran Flakes, No. 624 2 45 Bran Flakes, No. 602 Rice Krispies. 6 oz. __ 2 79 Rice Krispies, 1 oz. -- 1 10 Kaffe Hag, 12 1-lb. Cams oes 15 All Bran, 16 oz. ____- 2 25 All Bran, 10 oz. —....... 2 70 All Bran, %& oz. ___. 2 00 Post Brands. Grape-Nuts, 24s -._--_ Grape-Nuts, 100s -.-_ Instant Postum, No. 8 Instant Postum, No. 10 Postum Cereal, No. 0 Post Toasties. 368 -- Post Toasties, 248 —_ Post’s Bran, 24s -..- Pills Bran, 12s ~_--.-_ Roman Meal, 12-2 tb.- Cream Wheat, 18 --.- Cream Barley, 18 ----. Ralston Food, 18 Maple Flakes, 24 -.-- Rainbow Corn Fla., 36 Silver Flake Oats, 18s Silver Flake Oats, 12s 90 lb. Jute Bulk Oats, es Bo HOS BO m Gd Co 68 & BD 89 £9 9 HO DD OO oo an Oe 3 10 Ralston New Oata, 24 2 70 Ralston New Oata, 12 2 70 Shred. Wheat Bis., 368 3 85 Shred. Wheat Bis., 72s 1 65 Triscuit, 248 --.-...-.- 1 70 Wheatena, 188 ------. 3 70 BROOMS a Lo. 2 mid Parlor, 23 lb. 8 25 Fancy Parlor, 23 lb.-. 9 25 Ex. Fancy Parlor 25 lb. 9 75 Ex. Fcy. Parlor 26 lb. " ” Toy Whisk, No. 3 --------- 2 75 BRUSHES Scrub Solid Back, 8 in. ---. 1 50 Solid Back, 1 in. ---. 1 75 Pointed Ends -------- 1 25 Stove Shaker —._....._.___--~- 1 30 No. 6) 8 Peerless ~------------- 2 60 Shoe No: 6-8 2 2 No. 2-0 2 3 00 BUTTER COLOR Dandelion —~----------- 2 85 CANDLES Electric Light, 40 lbs. 12.1 Plumber, 40 Ibs. ----- 12.8 Paraffine, 6s ~.----- -~ 14% Paraffine, 12s ------- 14% Wicking ---.---------- 40 Tudor, 6s. per box -- 30 CANNED FRUITS Hart Brand Apples Me. 5 75 Blackberries No. 2.2 3 75 Pride of Michigan ---- 3 25 Cherries Mich. red, No. 10 ~---12 50 Rel No: 1) oo 13 00 Rea. No: 2 4 25 Pride of Mich. No. 2_- 3 65 Marcellus Red ------ 3 25 Special Fie 2 70 Whole White ~-------- 3 10 Gooseberries No. 1) 2200 8 00. Pears 19 oz. glass _..-. 5 65 Pride of Mich. No. 2% 4 20 Plums Grand Duke, No. 2%-- 3 25 Yellow Eggs No. 24%4-- 3 25 Black Raspberries NO. 2 2 3 75 Pride of Mich. No. 2_. 3 25 Pride of Mich. No. 1_- 2 35 Red Raspberries No. 2 2 S25 me ok 3.7) Marcellus, No. 2 ___-- 3 75 Pride of Mich. No. 2_. 4 25 Strawberries - 3 25 Pride of Mich. No. 2__ 3 75 CANNED FISH Clam Ch’der, 10% oz. Clam Chowder, No. 2_ Clams, Steamed. No. 1 3 Clams, Minced, No. %& 2 Finnan Haddie, 10 oz. 3 Clam Bouillon, 7 oz.. 2 Chicken Haddie, No. 1 2 Fish Flakes, small —_ 1 35 Cod Fish Cake, 10 oz. 1 55 Cove Oysers, 5 oz. .. 1 75 Lobster, No. %, Star 2 90 Shrimp, 1, wet -..... 2 00 Sard’s, % Oil, Key -. 6 10 Sard’s, 4% Oil, Key __ 5 00 Sardines, % Oil, k’less 4 75 Salmon, Red Alaska__ 3 35 Salmon, Med. Alaska 2 50 Salmon, Pink, Alaska 1 95 Sardines, Im. \%, ea. 10@22 Sardines, Im., %, ea. 25 Sardines, Cal. __ 1 35@2 25 Tuna, %, Curtis, doz. 3 60 Tuna, \%s, Curtis, doz. 2 20 Tuna, % Blue Fin -. 2 26 Tuna. 1s, Curtis. doz. 7 00 noe ROSKRSaG CANNED MEAT Bacon, Med. Beechnut 2 Bacon, Lge. Beechnut 4 Beef, No 1, Corned -. 2 Beef No. 1, Roast __ 3 Beef, 2 oz., Qua., sli. 1 40 Beef, 3% oz. Qua. sili. : 4 3 1 Beef, 5 oz., Am. Sliced 3 00 Beef, No. 1, B’nut, sli. 4 50 Beefsteak & Onions, s 3 70 Chili Con Car., ls -.. 1 35 Deviled Ham, 4s ____ 1 50 Deviled Ham, %s ____ 2 85 Hamburg Steak & Onions, No. 1 -..... 3 15 Potted Beef, 4 oz. -___ 1 10 Potted Meat, % Libby 52 Potted Meat, % Libby 90 Potted Meat, % Qua. 8 Potted Ham, Gen. % 1 45 Vienna Saus., No. % 1 45 Vienna Sausage, Qua. 95 Veal Loaf, Medium -. 2 25 Baked Beans Van Camp, med. ---. 1 15 CANNED VEGETABLES Hart Brand Baked Beans Medium, Plain or Sau. 90 No. 10, Sauce ----_--- 6 50 Lima Beans Little Dot, No. 2 --. 3 10 Little Quaker, No. 10_14 00 Little Quaker, No. 1_. : rs wo + Co ~ Z ° _ ! 1 t ‘) 1 ' ' ! 1 ' _ wo a Pride of Mich. No. 1. 1 65 Marcellus, No. 10 ---. 8 75 Red Kidney Beans a. No. 6 50 No, 5. 3 70 NO. 2 2 1 30 No. 2 2 90 String Beans Little Dot, No. 2 ---. 3 45 Little Dot, No. 1 -.. 2 50 Little Quaker, No. 1__ 2 00 Little Quaker, No. 2_. 3 00 Choice Whole, No. 10-13 25 Choice Whole No. 2_. 2 60 Choice Whole, No. 1. 1 80 Cut No, 10 2222 10 75 Cut. No, 2 22. 215 Cut, No 1 60 Pride of Mich. No. 2__ 1 75 Marcellus, No. 2 ____ 1 60 Marcellus, No. 10 -_- 8 50 Wax Beans Little Dot, No. 2 -_-. 2 Little Dot, No. 1 -_-. 2 10 Little Quaker, No. 2__ 2 Little Quaker, No. 1__ 1 Choice Whole, No. 10.13 25 Choice Whole, No. 2__ 2 60 Choice Whole, No. 1.. 1 75 Cnt, No, 20 222 10 75 Cut No. 2 215 ut. No: 4 1 45 Marcellus Cut, No. 10_ 8 50 Beets Small, No. 2% Etxra Small, No. 2 __ 3 00 Fancy Small No. 2 -. 2 50 Pride of Michigan -. 2 25 Marcellus Cut, No. 10. 6 75 Marcel. Whole, No. 2% 1 85 Carrots Diced, No. 2 ~------ 2) Diced, No. 10 ~~~... 7 00 Corn Golden Ban., No. 3_. 3 60 Golden Ban., No. Golden Ban., No. Little Dot, No. 2 --.. 1 80 Little Quaker, No. 2. 1 80 Little Quaker, No. 1_ Country, Gen., No. 1. 1 45 Country Gen. No. 2.. 1 80 Pride of Mich., No. 6. 5 20 Pride of Mich., No. 2_ 1 70 Pride of Mich., No. 1. 1 35 Marcellus, No. 5 -_.. 4 30 Marcellus, No. 2 --.. 1 40 Marcellus, No. 1 --.. 1 15 Fancy Crosby, No. 2... 1 80 Fancy Crosby, No. 1_. 1 45 Peas Little Dot, No. 2 --.. 2 75 Little Dot, No. 1 --_. 1 90 Little Quaker, No. 10.12 50 Little Quaker, No. 2_. 2 50 Little Quaker, No. 1_. 1 75 Sifted E. June, No. 10.10 35 Sifted E. June, No. 5_. 5 75 Sifted E. June No. 2_. 2 00 Sifted E. June, No. 1__ 1 40 Belle of Hart, No. 2_. 2 00 Pride of Mich., No. 10_ Pride of Mich., No. 2_. 1 75 Gilman E. June, No. 2 1 40 Marcel., E. June, No. 2 1 40 Marcel., E. June, No. 5 4 50 Marcel., E. Ju., No. 10 7 50 Templar E. Ju., No. 2.1 35 Templar E. Ju., No. 10 7 00 Pumpkin No: 18 222 50 No: oy 2 1 80 NG. 2 oe 1 45 Marcellus, No. 10 -__. 4 50 Marcellus, No. 2% -.. 1 40 Marcellus No. 2 ___._ 1 15 Sauerkraut No: 10 2 5 00 No. 2% 1 60 Ne. 2 2 1 25 Spinach No. 24 2 50 No. 2 1 90 Squash Boston, No. 3 ~_-...._ 1 80 Succotash Golden Bantum, No. 2 2 75 Little Dot, No. 2 --__ 2 55 Little Quaker ~.___.._ 2 40 Pride of Michigan ____ 2 15 Tomatoes No: 10 2 6 50 No. 2 oes 2 35 2 65 ee 1 Pride of Mich., No. 2% 2 25 Pride of Mich., No. 2__ 1 50 CATSUP., Beech-Nut, small ____ 1 65 Lily of Valley, 14 oz... 2 25 Lily of Valley, % pint 1 66 Sniders, 8 oz. ~....___ 1 60 Sniders, 16 oz. ...._ 2 35 Quaker, 10 oz. -_.__ 1 35 Quaker, 14 oz. ______ 1 80 Quaker, Galon Glass 12 50 Quaker, Gallon Tin __ 8 50 CHILI SAUCE Snider, 16 oz. -.._____ 3 15 Snider, 8 oz. _._______ 2 20 Lilly Valley, 8 oz. __ 2 25 Lilly Valley, 14 oz. __ 3 25 OYSTER COCKTAIL 3 Sniders, 16 oz. ______ 15 Sniders, 8 oz. ______ 2 20 CHEESE moguefort oo 62 Pimento, small tins__ 1 65 Wisconsin Daisy ______ 22 Wisconsin Flat ________ 22 New York June ________ 35 Bap Bae 2 40 orice 23 Michigan Flats ________ 21 Michigan Daisies ______ 21 Wiscénsin Long Horn__ 22 Imported Leyden ______ 28 1 lb. Limburger _______ 30 Imported Swiss ________ 58 Kraft Pimento Loaf __ 30 Kraft American Loaf __ 28 Kraft Brick Loaf _____ 8 Kraft Swiss Loaf _____ 35 Kraft Old Eng. Loaf__ 46 Kraft, Pimento. % Ib. 2 25 Kraft, American, % Ib. 2 25 Kraft Brick, % Ib. __ 2 25 Kraft Limburger,% lb. 2 25 Kraft Swiss, % Ib. __ 2 36 CHEWING GUM Adams Black Jack --.. 65 Adams Bloodberry --.. 65 Adams Dentyne Adams Calif. Fruit -. 65 Adams Sen Sen 6 Beeman’s Pepsin ------ 6d Beechnut Wintergreen_ Beechnut Peppermint... Beechnut Spearmint -. Doublemint Peppermint, Wrigleys -. 65 Spearmint, Wrigleys -. 65 Juicy Fruit ACY era ua af Droste’s Dutch, 1 lb.__ 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % lb. 2 35 Droste’s Dutch, 5 lb. 60 Chacolate Apples .... 4 50 Pastelles, No. 1 __.. 12 60 Pastelles, % lb. --..._ 6 60 Pains De Cafe -_____- Droste’s Bars, 1 doz. 2 00 Delft Pastelles __.._. 2 15 1 Ib. Rose Tin Bon Bons oo -18 00 7 oz. Rose Tin Bon Bo 9 NS 13 oz. Creme De — GUC 200 20 12 oz. Rosaces _...... 10 80 4% Ib. Rosaces -....._. 7 80 y% Ib. Pastelles _..___ 3 40 Langves De Chats -. 4 80 CHOCOLATE Baker, Caracas, %s -... 37 Baker, Caracas, \%s .... 35 SLOTHES LINE Femp, 50 ft. _.. 2 00@2 25 Twisted Cotton, 50 ft. 225 50@4 00 Braided, 50 ft. .....__ 2 25 Sash Cord ______ 2 85@3 00 COFFEE ROASTED Blodgett-Beckley Co. Old Master ~__________ 40 Lee & Cady 1 Ib. Package Melrose _____ = 80 Liberty 18 Quaker (2 33 ANCOTOW. (gp Morton House ________ 40 eno oo 31 Royal Club 20 27 Imperial 0 41 Majestic 0 Ra 35 Boston Breakfast Blend 29 McLaughlin’s Kept-Fresh nas SERVIC Coffee Extracts M. Y., per 100 ______ Frank’s 50 pkgs. __ 4 25. Hummel’s 50 1 Ib. 10% CONDENSED MILK Leader, 4 doz. Eagle, 4 doz. ________ 9 00 MILK COMPOUND Hebe, Tall, 4 doz. ___ 4 50 Hebe. Baby, 8 doz. __ 4 40 Carolene. Tall, 4 doz. 3 80 Carolene, Raby ______ 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. __ 3 90 Quaker, Baby, 2 doz. 3 80 Quaker, Gallon, % doz. Carnation, Tall, 4 doz. Carnation. Bahy, & dz. Oatman’s Dundee, Tall Oatinan’s D’dee, Baby Every Day. Tall .___ Every Day, Baby ____ Pet, A ee Pet. Baby. 8 oz. Borden’s Tall ____ Om Re ee im te oe he de op oe OD i] on Borden’s Baby __ 25 CIGARS Airedgle. 20 a 5 00 Havana Sweets _____ 35 00 Hemeter Champion__ 37 50 Canadian Club ______ 35 0 Robert Emmett ____ 75 00 Tom Moore Monarch 75 06 Webster Cadillac ____ 75 60 Webster Astor Foil__ 75 00 Wehster Knickhocker 95 00 Webster Albany Foil 95 00 Bering Apollos ....._ 95 00 Bering Palmitas __ 115 w Bering Diplomatica 115 00 Bering Delioses ..__ 120 00 Bering Favorita .___ 135 ov Bering Albas __.___ lbu vu, CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 18 Horehound Stick, 5c -_ 18 Mixed Candy Kindergarten -...______ 7 EOaGer 13 French Creams —_.-___. 15 Paris Creams ____..___. 16 Gnocera: 2020 2 1) Fancy Mixture __.___._ 17 Fancy Chocolates : 5 lb. boxes Bittersweets, Ass’ted 1 75 Milk Chocolate A A 1 75 Nibble Sticks ____ a 2 45 Chocolate Nut Rolls _ 1 5 Magnolia Choc __.___ 1 25 Bon Ton Choc. __.___ 1 50 Gum Drops Pails ANIBO. 2 ee ee lb Champion Gums _____. 16 Challenge Gums _____. 14 Jelly Strings — ..__. ao 28 Lozenges Paliis A. A. Pep. Lozenges __ 15 ~ = pee Lozenges .. 15 . oc. Lozenges... 15 Motto Hearts - 1 Malted Milk Lozenges __ 21. Hard Goods Pails Lemon Drops ...__.._.. 19 O, F. Horehound dps.__ 1s Anise Squares ________ 18 Peanut Squares _______ 17 Cough Drops Bxs Putnamip oo 1 35 Smith Bros. .._______ 1 50 linden’a: 1 60 Package Goods Creamery Marshmallows 4 oz. pkg., 128, cart. 85 4 oz. pkg., 488, case 3 40 Specialties Pineapple Fudge ______ 18 Italian Bon Bons ______ 17 Banquet Cream Mints. 23 Silver King M.Mallows 1 15 Handy Packages, 12-10c 0 COUPON BOOKS 50 Economic grade 3 50 100 Economic grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time. special- ly printed front cover is furnished withovt charge. CREAM OF TARTAR 6 lb. boxes _____ bie FRUITS Pples N. Y. Fey., 50 lb. box 16% N. Y. Fey., 14 oz. pkg. 16 anne 43 Apricots Evaporated, Choice ____ 19 Evaporated, Fancy ____ 28 Evaporated, Slabs _____ 18 Citron 20 ib. box’ 40 Currants Packages, 14 oz. os Greek, Bulk, Ib. ._____ 18 Dates Dromedary, 36s ______ 6 76 Peaches Evap. Choice __________ 19 Haney 22 Peel Lemon, American _____ 30 Orange, American _____ 30 Raisins Seeded, bulk ________ 08 Thompson’s s'dless blk 07% Thompson’s seedless, Z 5 oz. Seeded, 15 oz, ______ te California Prunes 60 » 25 Ib. boxes__@12 . boxes__@12% - boxes__@13% - boxes__@14 . boxes__@20 . boxes__@29 Hominy Pearl, 100 lb. sacks __ 3 50 Macaroni Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 Bulk Goods Elbow, 20 Ib. ______ 71@8% Egg Noodle, 10 Ibs. es Pearl Bart 0000 uct 7 00 Rarlev Grits Baa Chetier i ge June 11, 1930 MICHIGAN TRADESMAN ” Sage Shelted FRESH MEATS White Fish WASHING POWDERS Tobasco, 2 oz. _._____ 4 25 Bast India -._.__--._. 10 Almonds Salted --______ 95 Beet Med. Fancy. 100 Ib. 123 90 Bon Ami Pd., 18s, box 190 ‘Sho You, 9 oz. doz... 2 25 Peanuts, Spanish Top Steers & Heif. _.._ 21 a : Bon Aim Cake Ise 1 G2 =«=4-h. ares —_________ 4 75 Taploca 125 Ib. bags —----_--- 12 Good St’'rs & H’f 15%@19 Milkers, bbls, -____- 1850 pail Oo eee AotW 3.15 Pearl. 100:lb. sacks __ 09 Filberts _______________ 32. Med. Steers & Heif. __ 16 K K K K Norway __ 19 50 Giimaline 4 don 2° 4490 Caper, 202. 3 30 Minute, 8 oz., 3 doz. 405 Pecans Salted __._____ 82 Com. Steers & Heif. __ 15 8 Jb. pails 1 40 dma 100 6c __ $3 56 Dromedary Instant -. 350 Walnuts Burdo ________ 62 Se. Se Grandma, 100, 5c ---. 3 5 Weal Cut Bunch 150 Grandma, 24 Large -. 3 50 TEA Jiffy Punch MINCE MEAT Top 22 . ' Bee 18 Boned, 10 lb. boxes __ 16 Sa oo _ Large : e Blodgett-Beckley Co. 3 doz. Carton ________ 225 None Such, 4 doz. __. 6 47 Good a Wy. 25 Royal Garden. % Ib. 75 OC 14 Golden Hod, 24 _____. 25 > ; Pa Assorted flavors. Quaker, 3 doz. case __ 350 Medium _____________ 11 SHOE BLACKENING La France Laun., 4 dz. 3 60 Royal Garden, % lb. -- 17 : . Libby. Kegs, wet, Ib. 22 % ih 1. Paste don 1 35 Qld Dutch Clean, 4 dz. 3 40 LOUR Lam ‘ rhidy ae qo. Octagon, S6aq _....._ 8 94 V. C. Milling Co. Brands OLIVES ochia dane — fo Ss nine, oo os 4. Japan ics ee ce - spring Lamb -_________ ri-Foot, doz. ______ 2 00 ; p Medium 9 - 35@35 Lily White _--.._.___ 30. 4 oz. Jar, Plain, doz. 115 Good __18 Bixbys, Dozz 135 Rinso 24s -------- 56 23 Gioic ~~ 37@52 Harvest Queen ____.. 750 10 oz. Jar, Plain, doz. 2 25 a Shine “aoe gy Rub No More, 100, 10 wo oe 37@52 Yes Ma’am Graham. 14 oz. Jar, Plain, doz 4 75 oo Pe itis aise ‘eFC — fo 220 Pint Jars, Plain, doz. 2 75 Hub No More, 0 Le. 4¢¢ 71'S,’ oe sitane ie Quart Jars, Plain, doz. 5 00 STOVE POLISH Spotless Cleanser, 48, ee oe " Lee & Cady Brands 1 Gal. Glass Jugs, Pla. 1 80 Blackne, per doz 1 35 OZ, ------~----_-- 3 85 American Eagle ______ 740 5 Gal. Kegs, each ___ 7 50 Bee ee Bett ie is SO Pe oe Gunpowder Home Baker ________ 3% oz. Jar, Stuff., doz. 1 35 Black Silk Paste, doz. 1 ae Sapolio, 3 doz. ______ 315 Choice 40 Kitchen Gold ________ 700 6 oz. Jar, Stuffed. doz. 2 25 Enameline Paste. doz. 1 35 S0apine, 100, 12 oz. -640 fancy 47 9% oz. Jar, Stuff., doz. 3 75 EKnameline Liquid, dz. 135 SmOwboy, 100, 10 oz. 4 00 ae FRUIT CANS 1 Gal. Jugs, Stuff., dz. 2 70 : Pork E. Z. Liquid, per doz. 149 SmOwboy, 12 Large -- 2 65 Mason Doin, med. oe 24 Radium, per’ a. "135 Speedee, 3 doz. --___- 7 20 Ceylon F. O. B. Grand Rapids PARIS GREEN Butts —-------___________ 21 Rising ‘Sun per. doz. 1 3- Sunbrite, 503 -_______ 210 Pekoe, medium 57 Halt cint 7 50 8 2 a4 Shouldera) (oo et 17 654 Stove Enamel, dz. 2 80 Wyandote, 48 -_______ 4 75 ee " —--. 775 %8 ---------------------- 32 Spareribs —--___________ 15 Vulcanol. No. 5, doz. 95 ‘“Yandot Deterg’s, 24s 2 75 29 io te and ba 0 30 —— bones —___.______ 07 ~Vulcanol, No. 10, doz. 1 35 English Breakfast AS 12 15 os ee rimmings -------_-_--_ 13 §tovoil, per doz. ____.. 3 00 SPICES Congou, medium _______ Congou, Choice __.. 35@3 Ideal Glass Top SET PROVISIONS Whole Spices Gannon. mer oe O43 yet pint Cea ; ¥ Ce a Barreled Pork SALT Allspice, Jamaica ___. @40 ne Ome F ear Back __ 25 00@28 00 ; Cloves, Zanzibar .... @50 One quart __-------- oe ke Short Cut Clearz6 00929 09 Golomials oe Cans, Cres z Oolong Half gallon -_________ 15 40 Colonial, Iodized, 24-2 1 50 Presse 5c pkg., doz, @40 aoe ee 39 Dry Salt Med. No. 1 " =; Ginger, African _____ @uy oice ------___.-__... 45 GELATINE PS Bee teveina; Mel a 1 lee by GE G2 Ginwer, Cochin on tae 50 Jell-O, 3 doz. -_______ 2 85 es Farmer Spec., 70 Ib. 95 Mace, Penang -_---- 1 39 Minute, 3 doz. __-___ 4 05 Packers Meat 650 ib. 57 Mixed, Ne. 1 _.____ @32 Plymouth, White __-- 1 55 Lard Crushed Rock for ice | Mixed, 5c pkgs. doz. @45 TWINE Quaker, 3 doz. ______ 2 25 Pure in tierces ______ 11% cream, 100 lb.. each 3 Nutmegs, 70@90 _____ @59 Coton, 3 ply cone -____ 40 60 Ib. tubs -__-advance 4 Butter Salt, 280 Ib. bbl.4 24 Nutmegs, 105-110 @59 Cotton, 3 ply Balls -___ 42 SURESET PRODUCTS Bel Car-Mo B 50 Ib. tubs ___.advance % Block, 50 Ib. : 7 g9 Peper, Binck @50 Wool, 6 nly = ae Made in G : el Car-Mo Brand 20 Ib. pails _.__.advance % : 280 Ib. bbl. ade in Grand Rapids : Baker Salt, 280 Ib. bbl. 4 10 dH 24 1 lb. Tins 20 470 101b. pails __._advance % 24, 10 Ib., per bale 2 45 Vv and Home Owned 8 oz., 2 doz. in case __290 65 Ib. pails ____advance 1 50. 3 Ib., per bale ___. 2 85 Pure Ground In Bulk Cider, 40 oo. oS. osc gigrhavance 1, 28 BL. bags, Table "42 Allspice, Jamaica -_ @40 Wis Wie Wasi a pale oo erces ____ Cloves, Zanzi oe i eae aaa Compound. taba gM Of lexan, Smoked, | | Clowes Ganges Gap White Wine, 40 grain 19 PETROLEUM PRODUCTS Ginger, Corkin —-___- @35 From Tank Wagon Suasages Mostard 9. @32 WICKING Red Crown Gasoline -- 19.7 Bologna ____ 18 Mace, Penang _______ 1 39 No. 0, per gross ______ 80 a eon sun ae Eiver 9 0 oc a 18 Pepper, Black - . @49 ag ‘ per gross ...__. 1 25 olite Gasoline ~._.___ 22.1 Weankfort 0 21 Nutmerms- 2000 @50 NO. 4, per gross ._._. 1 5v ok 2 os Pepper, White _ @60 No. 3. per gross _____ 2 30 in fron Barrels Weal) 2 a a is Pepper, Cayenne @40 ea Rolls, per doz. 90 Perfection Kerosine -_ 14.6 Tongue, Jellied ________ 35 ee en 3 aeciicctar, No -ocsa Sureset Gelatin Des- ere eine 38.1 Headcheese --__________ 18 Ha, ae ace * eet bs sert, 4.doz, _. 9... > - Naphtha__ 18.8 oe [oe Sureset Gelatin Des- Smoked Meats a Seasoning we sert, 26 oz., 1 doz...500 '$0-VIS MOTOR OILS = ams Cer. 14-16 : Chili Powder, 15¢ ____ 1 35 ODENWARE Seek Gee Chea In tron Barrels Hane a . a Ib. @26 Celery Sali com .. 95 Baskets Bowden 4 dos ¢ 30 Eient ee W711 16-18 ea o inned Sage, 2020 90 Bushels, narrow band, Finest Pudding Medium oo 17.1 H os @26 Onton Salt 0 1 3 wire handles __ 1 75 Powder, 1 doz. Coun- Heavy ---------------- 17.1 Enc beet 42 Garvie 2 135 Bushels, narrow band. ter Display, 4 to case 3 20 ™X- Heavy -------. ---- 77.1 California Hams __ e , roy ia on 3 oe wood handles —_____ 1 80 minest Pine GEmiit Picnic Botled -- @17% oo poe 4 eon drop handle__ 90 Orangeade & Lemon- e Hama saure eaveq oo e 3 arket, single handle. 5 ade, 3 dew Aaee larine Balled Ea 20 @25 Marjoram. 1 a2, $¢ Market, extra |_| 4 66 Counter Display 130 ff Minced Hans —=-—-—— = Savory, , om 2 90 Splint, large 8 50 ( L --- | 90 \t Ques @=«(Minced Hams ______ i : yme, 5 of, 2 90 Splint, medi es "Bavelons Styig: 5 dos ee 18 Teele me oe te Sone cman ase carton, ass’t flavors 2 10 : Iron Barrels Beet Todized, 32, 26 oz. _. 2 40 oa fone oe : ive aca lots ‘ rns JELLY AND PRESERVES 2 Tn ot ao rump 28 00@36 00 Five case lots a3 STARCH Barrel, 5 gal., each __ 2 40 Pose, 30 th, gee 226 eae 65.1 Pp. new -_ 29 00@35 00 Corn Barrel, 10 gal., each__ 2 55 Imitation, 30 lb. pails 185 Special heavy 65.1 Ear BORAX Kingsford, 40 Ibs. _. 11% 3 to 6 gal., per gal. __ 16 Pure, 6 oz., Asst., doz. 90 Extra heavy ___ 65.1 Beet Twenty Mule Team Powdered, bags ____ 4 50 Pure Pres., 16 oz., dz. 240 Polarine ‘FR’ S51 Gar 2 on z oe ¥ : ae 48, Z Ib. pkgs. 3 60 Pails Tranmission Ol! =. «65.1. Pak = ’ . patkages __ 3 35 ream, 48-1 4 80 10 qt. Calvan: ; JELLY GLASSES Finol, 402, cans, doar bgp Fotm ----------------—- 10 48, 10 oz. packages _ 4 40 Quaker, 40-1 om if a Gaede ao 8 oz., per doz. ________ 36 Final. 8 on, cans. doz. 2 30 RICE 90, “4 OZ. packages -_ 4 vu ‘ ooh Golvanned & 16 ’ fe ec eee <- qt. ari ; ‘ OLEOMARGARINE Parowax, 40, 1” ip: te BBs Fancy Blue Rose -.__ 5.65 Gloss 10 qt. Tin Deiey a ¢ 00 Vee ey oat, ponds Parowax. 20. 1 Ib. _. 8g "ancy Head _________ 07 SOAP Argo, 48, 1 Ib. pkgs. 3 60 i arloa istributor Argo, 12, : 2 62 RUSKS Gott we ue 3 = Argo. 8 5 ib ae 2 97 Mouse, Wale? howe. 60 Dutch Tea Rusk Co. Big Jack, 60s ________ 475 Silver Gloss, .8, 1s _. 11% Mouse, wood, 6 holes_ 70 Brand. Fels Naptha, 100 box 5 5) roo so, DEES. ---- 5 35 Moure, tin, § holes 65 6 cus ake White, 10 box 370 Tiger, 48-1 __________ Ot weed 1 00 fn nee oo 25 Grdma White Na. 10s 375 Tiger. 50 Ibs. ________ e¢ Rat, spring 1 00 er 13 50, ee com a eee, YO Poe —- 7 8s Mouse, spring -_______ 30 acre 12 cartons, per i ar ee eer oS Recon 18 cartons, per case -. 2.8 Palm’ Olive, 144 box 10 50 yp incag Vuiw 36 cartons, per case __ 5 00 ao 166 Lov Stes 4 gu orn Large Galvanized ____ 8 75 Nucoa, 1 Ib. ---------- 21 ctagon, 120 __-_____ 5 00 Blue Karo, No. 1% __ 277 Medium Galvanized __ 7 75 Nucoa, 2 and 5 Ib. --_ 20% SALERATUS Beet 106 tox £33 Blue Karo, No. 5, 1 dz. 3 9] Small Galvanized _._~ 6 75 : Arm and Hammer __ 375 Grandpa Tar, 50 sm. 210 Dlue Kara No. 10 _. 3 71 Wilson & Co.’s Brands : D r, sm. % Red Karo, No. 1% __ 8 06 Washboard Ole Semdac, 12 pt. cans 3 00 SAL SODA Grandpa Tar, 50 Ige. 350 Red Karo, No. 5, 1 dz. 4 29 Banner, Globe Gertified 2 24 Semdac, 12 at. cans 5 00 Trilby Soap, 100, 10¢ 725 Red Karo, No. 10 _. 401 Brass. sinele 7777777 5 50 we 18 Granulated, 60 lbs. cs. 1 35 Williams Barber Bar, 9s 50 ‘ : Gio on ngle -----__ 6 25 a4) ae 19 PICKLES Granulated, 18-2% lb. Williams Mug, per doz. 48 Do mi gob ~-------- 6 00 Medium Sour packages ___________ 1 00 Imit. Maple Flavor State oe o----- 8 50 MATCHES 5 gallon, 400 count -_ 4 75 Orange, No. 1%, 2 dz. 3 25 Northern Queen coe : - Diamond, 144 box -- 4.40 COD FISH CLEANSERS Orange, No. & 1 doz. 493 Universal 9 TUT 50 Searchlight, 144 box. 440 1. — 27 99 © Middles -------------- 20 : et ar tienay ‘™ d Label, 144 bx 4 zu allon, 2250 ------ a —. Tip, tee tcc 5 0G 8 Galen, 10 9 76 — % |b. Pure = 19% Maple and Cane oe Wood Bowls Ohio Blue Tip. 720-1c 4 00 Se ees Kanuck, per gal. ____ 1560 /3 in. Butter ________ 5 00 spaliable. eo 315 Dill Pickles Wood boxes, Pure __ 30 Kanuck, 5 gal. can __ 6 60/5 in. Butter -_______ 9 00 sPederal, 144 222. 3.98 «Gal. 40 to Tin, doz. 1025 Whole Cod _________- 11% 17 in. Butter -______ 18 00 No. 2% Tins ~-------- 2 26 Maple + in, Rutter. 25 00 Safety Matches 32 oz. Glass Picked_. 2 80 HERRING ee Quaker, 5 zro. case-__ 4 25 32 oz. Glass Thrown 2 40 Holland Herring oe per i — 2% WRAPPING PAPER ’ : Jelchs, per gal. _. 4 4 pyp NUTS—Whole Dil! Pickles Bulk Mixed, Kegs __-_____ 90 No. 1 mip a 7 Almor.as, Tarragona__ 25 §& Gal, 200 — 5 25 Mixed, half bbls. ____ 9 75 COOKING OIL Butchers DF ___..___ a Brasil, New -------- 2 fe a an Miet bbe... 17 50 Mazola ae Filbert Milly ne 22 oe ee Milkers, Kegs - 1 00 Pints, 2 doz. -.----.. 675 Matt Stripe -________ 09% RIDGEER.) ICUS erm ee Quarts, § doz, G25 Hesse Yuasa, 2 Cob, ioe ines OO ee Fe a eee ome VEAST CAKE roe star _---- _ 25 scua ooo Lake Herring HURTS ONLY DIRTIE — ae wantiens, ra ee ; Pecans, Jumbo _----- 40 PLA % Bbl., 100 Ibs. ____ 6 50 aI cue s Ie Sunlight. 1% doz. ~~~ i: Pecans, Mammoth -- 50 Battle Axe, per doz. 2 65 ‘ANS - SCOUR TABLE SAUCES + ? Z. --. 1 35 Walnuts Cal. ---- 27@29 Torpedo. per oe et s = SCRUBS: POLISHES Be ie ke em ‘ie — _o-. — ; i , : ount, fy. fat Se a errin, large__ + : oz. 5 Hickory -------------- 07 Tubs, 60 C y eabe a peace as Lea & Perrin, small__ 3 35 : ‘cs POTASH Boe ount, fy. fa Rewer 1 60 YEAST—COMPRESSED Suites Meare 14. Babbitt’s, 2 doz. -... 275 Pails, 10 lb. Fancy fat 150 80 can cases, $4.80 per case Royal Mint ---~------ 240 Fleischmann, per doz. _30 Fancy, Noa. l -+222+5-=- 30 Approved Methods of Catching the Fire Bug. (Continued from page 15) In the early days of our State the greatest scourge with which the pio- neer had to deal was the ague or ma- laria. Finally it was found that the disease was caused and carried by mosquitos. But mosquitos were hard to catch. The problem wasn’t solved that way. Couldn’t have been. It was solved by draining the swamps which destroyed the breeding places of this particular bug, the mosquito. If we can do the same with arsonists, the “fire bug,” our problem will be rendered quite easy. It will be much better than trying to run him down. The mosquito can't breed except in a pool of stagnant water. The “fire bug,” 90 per cent. of the time, orig- inates in an insurance policy. Our statistics showed us that the motive for 90 per cent. of our arson is to col- lect the insurance on property. If the “fire bug” originates 90 uer cent. of the time in an insurance pol- icy, does it follow that insurance com- panies should cease writing fire insur- ance policies? We can’t get along with- out it. But what kind of a fire insur- ance policy does engender this “fire bug,” who once being brought into ex- istence is not only very dangerous and expensive but difficult to apprehend. The answer is clear. It is a policy of over-insurance. A lot of people will either burn or procure some one to burn their property when they can make money by it. No person (or at least no sane person) is going to burn his or her property when the property is worth more than the amount of the insurance on it. But when the property is insured for all or more than it is worth, it is entirely different. Over-insurance is not merely an incentive to commit the crime of arson; it is a direct and im- pelling invitation to do it. Fire losses are paid by the consum- ing public of our State. The insurance companies merely collect premiums or assessments from a lot of people and turn them to those who have fire loss- es, holding out from the money they receive enough to pay salaries, agents’ commissions, running expenses, etc. Therefore, the people as a whole pay these fire losses. And keep in mind that a fire loss is much different from al- most any other kind of a business loss. If a man loses money in business and fails, what he loses his competitor gains. Society as a whole is not a loser. The amount of the world’s wealth has not been diminished. But if the same man has a fire loss, a certain amount of property has been complete- ly obliterated and a certain amount of wealth has been deducted from the state’s aggregate amount of wealth, thus rendering future production more difficult and more expensive. Too many men, when they pick up their evening or morning paper and read of a great fire loss somewhere in th State and note that the owner was well supplied with fire insurance, set- tle back in their seat and think no more about it. Moreover too many such complacent gentlemen do not MICHIGAN realize who pays the final bill when an arsonist burns or procures the burning of his property. Such men often sit on a jury and vote for the acquittal of an accused arsonist, because they think that the insurance company pays the bill. There are a lot of people who have the idea that there is nothing greatly wrong in defrauding an insur- ance company, a bank, or some big corporation. They don’t realize that in the case of an insurance company, it is not the insurance company but themselves and the public at large that have been defrauded. They do _ not realize that they are going to pay their proportionate share of every fire loss covered by insurance. They can’t avoid that payment. They will have to pay whether they carry insurance or not; for into the price of everything they buy there enters a little of the fire loss, put there by someone who does carry fire insurance. Thus it is seen that whenever any TRADESMAN making it? Because I could give many illustrations of arson cases and sus- picious fires growing out of circum- stances and conditions that enabled the property owner to be better off finan- cially by having a fire. Furthermore, if a property owner is covered with in- surance only to about three-fourths of the value of such property, such prop- erty owner will know that he will be a loser in case he has a fire. Knowing this, he will in consequence thereof be exceedingly careful about keeping that property free from all hazardous con- ditions out of which an accidental fire might come. Coming again to the “fire bug” or the incendiarist. We have such things because ‘there is a chance to make money out of a fire. Take away the chance of profit and they will prac- tically disappear, becoming almost as rare as the wild pigeon and the dodo. But as long as ‘there is a good chance of property owners making money out Adopt Prompt-Payment Policy for Profit and Prestige When you fail to discount your bills you are overlooking the equivalent of an excellent investment. You may think that you can use the money to better advantage but a study of the following table may prompt you to change your mind: Vy % CO V5 % 10 days, net S35 ~~ . aN a WW Wh dN HD bd — — 5 10 days, net 30 days = 9% “% 10 days, net 30 days = 10 days, net 30 days = 27% 3 mos. 10 days, net 60 days = per annum 18% per annum per annum 8% per annum 14% per annum I % 30 days, net 60 days = 24% per annum “ 10 days, net 30 days = 36% per annum “ 10 days, net 4 mos. = 10% per annum % 30 days, net 60 days = 36% per annum “% 10 days, net 4 mos. = 10% per annum For example, 2 per cent. 10 days, net 30, means the buyer is allowed 10 days, so when he takes 30 days, he pays at the rate of 2 per cent. for 20 days’ use of his money. As there are eighteen such periods of 20 days in a year he is a paying at the rate of 36 per cent. annually, or conversely, making that much money by taking his cash discount. And as the bill has to be paid eventually why not get it off the le? Displaying and pushing Nationally advertised products increase the possibilities of taking all discounts. Property is insured for more than it is worth by some careless agent and out of this comes a fire loss the people as a whole suffer. What can be done about it? The insurance companies are op- posed to over-insurance.. All honest insurance agents are opposed to it. The trouble is with the unscrupulous, careless and high pressure insurance agents.. We have a law that no one can sell securities without a license. There is much more reason for having a license law regulating fire insurance agents. In my opinion some legisla- tion should be worked out whereby it would be next to impossible or at least illegal for any property to be insured for more than three-fourths of its value. Whenver we get this matter arranged so that no one can have a fire without suffering an actual loss, our fire losses in Indiana will be cut at least 50 and perhaps 75 per cent. Why do I make the foregoing state- ment? What reason do | have for of fires, we are going to have plenty of them. And they are going to cost the people of our state millions of dol- lars each year. Remove the chance of profit and re- vamp the situation into such a shape that every fire will mean a loss to the property owner and at least five mil- lions of dollars in fire losses will be saved in Indiana each year. Our pres- ent system permits profits out of a fire, thus tempting people to commit arson. Then when arson is committed we spend a lot of time and money in chasing down the “fire bug’ as we call him. The system is not funda- mentally correct. I do not mean that any plan would bring any millenium or that no one would ever after commit arson if it were adopted. Nor do I mean to ad- vocate any laxity or letting up of our efforts to apprehend and punish the incendiarist.. But I do mean that we can so arrange the methods of writing fire insurance policies that arson will June 11, 1930 become a rare crime, just as ague is a comparatively rare disease. Let me ask you why the workmen's compensation law does not provide for full wages in case of injury instead of 55 per cent. The legislature took into considera- tion human nature and fixed the law- so that no one could receive an injury without being hurt financially. Fire insurance is at bottom a sort of com- pensation insurance which the whole public pays. But in the case of fire insurance our laws permit property owners to have fires not only with- out financial loss but often at a profit. They permit an owner to take out insurance for ithe full value of the property and sometimes for more than the full value. If there was reason for limiting the compensation of an in- jured employe to 55 per cent. of his weekly wages, there is much more reason for limiting the amount of in- surance that can be carried on prop- erty to 75 per cent. of its value. Coming back to my proposition, I wish to state that I believe more in the efficacy of a plan to eliminate the breeding and fostering of “fire bugs” than I do in the success of any sys- tem to chase and catch them after they have been hatched out and matured. As we have eliminated the mosquito so can we eliminate the “fire bug.” As we solved the problem of ague, so can we solve the problem of arson. The former was solved by getting rid of the swamps where mosquitos were hatched. The latter can be solved by outlawing and making impossible the policy of too much insurance. In other words, I believe that the best and only successful way to catch the “fire bug” is to remove the condi- tions in which most of them are bred and fostered and out of which prac- tically all of them come. Alfred Hog’ston, State Fire Marshall of Indiana. —_~++.___ Expect Tailored Curtain Vogue. Information gathered by converters of curtain cloths indicate that the Fall trend in popular-price curtains will be largely to tailored curtains to replace the ruffled types now popular. Reports reaching the local houses from both manufacturers and retailers, it was Stated yesterday, point to consumer preference for the tailored types made up in marquisettes, nets and similar (cloths. Ecru, sand and some pastel shades have been indicated as the popu- lar color tones. There has been little buying of Fall goods so far and in- terest in Summer merchandise is small. —_2 > »—___ Adds Leather Testing Service. The testing facilities of the labora- tory of the Better Fabrics Testing Bu- reau of the National Retail Dry Goods Association have now been expanded to include leather merchandise. Shoes and all types of leather goods may be submitted for analysis and comparison. The bureau, it was added, has made a thorough study of the testing methods used in the analysis of merchandise of this type. The new addition rounds out the testing service which the bu- reau has developed on fabrics, hosiery and a yariety of other merchandise. i BEE cs SEERA ZEEEE can io f Nainital June 11, 1930 Never Mind the Form, But Get the Substance. (Continued from page 20) are not according special prices to chains so generally now as they did a while back. Chain special privilege has been sadly curtailed lately. Thus chain competition is now easier to beat than ever, and I incline tc think that the man who has done the business single handed that this man ‘has done for ten years and who works so diligently, has already given his customers sufficient reason to pre- fer his way of dealing. What he needs is to remedy some of the defects in management that this outsider is able to see through the medium of his re- cent letter, and he will find most of his other troubles fade away. There ts a world of significance and encouragement in two things this mer- chant writes. “TI have not a car,” he says, “because I feel I cannot afford it, and one thing I have not done yet is to sell an article without making a profit.” These two statements go far toward rather remarkable For the began less explaining certain accomplishments. than ten years ago with somewhat un- der $3,000 capital. If he should die to- day his administrator—perhaps his wife—would find on hand a good home, store and realty clear; a $20,000 chunk of money from a life insurance policy; a $9,000 stock of goods, and accounts outstanding of $15,000, against which would be liabilities of $6,000. There's $44,000, not counting the realty, against which we have $6,000, leaving $38,000 net equity. It looks pretty good to me. Believe me, it is a wonderful thing for any man to say he cannot afford a car who can show such a line of tangible possessions; who states he has provided a good home—that item he felt ‘he could “afford”—and has kept up that endowment policy of $20,000. I said I was not cast down by this man’s letter. Reading it over again, T am elated to find another example of plain, old-fashioned thrift and the will to labor honestly; and I know from plenty of other examples that fhose old-style, home-spun virtues still per- sist despite all the talk of “wild youth” and bootleg parties. This man’s credit situation will have further attention when I get additional information requested. : Paul Findlay. —_—_ 2+ >—__—_ Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, May 22—We have to- day received the schedules, reference and adjudication in the matter of Charles H. Moore, individually and also doing busi- ness as City Awning Co., Bankrupt No. 4129. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a merchant. The schedule shows assets of $1,189.35 of which $850 is claimed as ex- empt, with liabilities of $1,419.66. The first meeting wil be called and note of same made herein. The list of creditors of said bankrupt is as follows: Howard Ritter, Grand Rapids Lo $ 40.00 Wm. K. Philp, Grand Rapids --_- 175.00 Lawrence N. Stein Co.. Chicago. 15.00 City Service O'l Co., Grand Rap. 5.00 Reliance Press, Grand Rapids —--- 2.75 Corwin. Norcross & Cook, G. R._- 5.00 Louis Ebling, Grand Rapids _---- 63.15 Heth & Pettinger, Grand Rapids_ 36.00 F. F. Hatch, Grand Rapids __---- 127.00 C. W. Hoyle, Grand Rapids ------ 450.00 George Berry, Grand Rapids ---- 53.40 Protection Products Co., Kalamazoo 9.10 Henry D. Wilson, Grand Rapids. 95.76 Fred Hosley, Lowell -------------- G. R, Directory, Grand Rapids -. 3.00 MICHIGAN Friedrich Music House, Grand R. 15.00 Basch Jewelry Co., Grand Rapids 6.00 L. E. Phillips, Grand Rapids —_--- 78.00 Cut Rate Tire Co., Grand Rapids -_ 3.00 Dr. Roland Webb, Grand Rapids 100.00 Association Truck Lines, Grand R. 90.00 G. R. Storage Co., Grand Rapids... 7.50 John Van Else, Grand Rapids -.. 5.00 Grand Rapids Awning & Tent Co., Grand Rapids May 23. On this day was held the first meeting of creditors in the matter of Julius N. Dunneback, Bankrupt No. 4091. The bankrupt was present in person and represented by attorney L. D. Averill. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourn- ed without date, and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Harold W. Haag, individually and as copartner of Veenstra & Haag, Bankrupt No. 4101. The bankrupt was present in person and represented by attorney Richard C. Annis. No creditors were present or represented. No claims were proved and allowed. No trustee was ap- pointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the case has been closed and re- turned to the district court, as a case without assets. May 23. On this day was held the first meeting of creditors in the matter of Harry Newman, Bankrupt No. 4092. The bankrupt was present in person and represented by attorney Myrten W. Da- vie. No creditors were present or rep- resented. No claims were proved and allowed. No trustee was apopinted. The bankrupt was sworn and examined with- out a reporter. The first meeting then adjourned without date. and the case has been closed and returned to the dis- trict court, as a case without assets. May 23. We have to-day received the schedules, reference and adjudication in the matter of Harry Wait, Bankrupt No. 4130. The matter has been referred to Charles B. Blair as referee in bankrupt- ey. The bankrupt is a resident of Mus- kegon Heights, and his occupation is that of a laborer. The schedule shows assets of $125 of which $75 is claimed as exempt, with liabilities of $2,216.47. The court has written for funds and upon receipt of same _ the first meeting of creditors will be called, note of which will be made herein. May 23. On this day was held the first meeting of creditors in the matter of oRbert L. Huey, Bankrupt No. 4099. The bankrupt was present in person and represented by attorneys Eldred & Ge- muend. No creditors were present or represented. One claim was proved and allowed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the case has been. closed and returned to the district court, as a case without assets. May 24. On this day was held the first meeting of creditors in the matter of Sarl L. Adams, Bankrupt No. 4093. The bankrupt was present in person and rep- resented by attorney Amos F. Paley. No ereditors were prsent or represented. Several claims were proved and allowed. No trustee was appointed. The first meeting then adjourned without date, and the case has been closed and re- turned to the district court, as a case without assets. May 23. On this day was held the first meeting of creditors in the matter of Ida M. Miller, doing business as Miller & Co., Bankrupt No. 4108. The bankrupt was present in person and represented by attorneys Watt & Colwell. Creditors were present in person and represented by attorneys Eldred & Gemuend. Claims were proved and allowed. The bankrupt was sworn and examined without a re- porter. Asa M. Burnett. of Ionia, was appointed trustee, and bond placed at $100. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Herman Levitt and Hannah K. Levitt, doing business as Bon Ton, Bankrupt No. 4107. The bankrupts were present in person and represented by attorney B. J. Smith. Creditors were represented by attorneys Cleland & Snyder and Hilding & Hilding and by G. R. Credit Men’s Association. Claims were proved and al- lowed. The creditors voted the election of Shirley C. De Groot, as trustee, and his bond placed at $1,000. The first meeting then adjourned to Maly 27, for the examination of the bankrupts, hear- ings upon claims of exemptions of the bankrupts and such further proceedings as may be necessary for the administra- tion of the estate. May 28. We have to-day received the schedules, reference and adjudication in the matter of William D. McNamara, in- dividually and as former partner of Jef- ferson Service Station, Bankrupt No. 4131. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedule shows assets of $1,408 of which $1,400 is claimed as ex- TRADESMAN empt, with liabilities of $5,816.55. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called and note of same made herein. May 28. We have to-day received the schedules, reference and adjudication in the matter of Glen R. Spencer, individ- ually and as former partner of Jefferson Service Station, Bankrupt No. 4132. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bank- rupt is a resident of Grand Rapids. The schedule shows assets of $355 of which $300 is claimed as exempt, with liabilities of $4,399.61. The court has written for funds and upon receipt of same the first meeting of.creditors will be called, note of which will be made herein. In the matter of John J. Seltenreich, doing business as Surplus Machinery Co., Bankrupt No.. 4050, the trustee has filed his first report and account, and an order for the payment of current expenses of administration has been made. In the matter of Gale L. Davidson, doing business as Davidson Furniture Co., Bankrupt No. 4058, the sale of assets at auction was held May 15. The trustees were present in person. The official auc; tioneer was present in person. Numer- ous bidders were present in person. The stock and fixtures were sold to O. A, Rasmussen, of Greenville, for $2,325. The sale was confirmed and the matter ad- journed without date. In the matter of Winnick Bros. Iron & Metal Co., ete., Bankrupt No 4018, the sale of assets was held May 14. The trustee was present in person. The of- ficial auctioneer was present in person. 3idders were present in person. The junk, metal, parts, etc., were sold to Joe Brown & Sons, of Grand Rapids, for $135. The sale was confirmed and _ the matter adjourned without date. In the matter of Galewood Supply Store, ete., Bankrupt No. 4094, the trustee has filed his first report and account, and an order for the payment of expenses of administration to date, and a preferred tax claim has been made. In the matter of Clyde H. Smith, Bank- rupt No. 3364, the trustee has heretofore filed his final report and account, and a final meeting of creditors has recently been held. The trustee was present and represented by attorneys Corwin, Nor- cross & Cook and Brake & Davis. The bankrupt was represented by attorney L. C. Palmer. The trustee’s final report and account was considered and approved and allowed. Claims were proved and allow- ed. An order was made for the payment of expenses of administration and a first and final dividend to creditors of 52 per cent. This dividend is in addition to the payment of all preferred and secured claims in full, which claims aggregate more than 9,700. No objections were made to the dscharge of the bankrupt. The final meeting then adjourned with- out date, and the case will be closed and returned to the district court, in due course. May 29. We have to-day received the schedules, reference and adjudication in the matter of Henry W. Jolman, Bank- rupt No. 4134. The matter has been re- ferred to Charles B. Blair as referee in bankruptey. The bankrupt is a resident of Grand Rapids, and his occupation is that of a shoe repairman. The schedule shows assets of $322.50 of which the full amount is claimed as exempt, with lia- b lities of $1,001.28. The court has writ- ten for funds and upon receipt of same the first meeting of creditors will be called, note of which will be made herein. May 27. On this day was held the ad- journed first meeting of creditors and adjourned hearing on the bankrupt’s claim to exemptions in the matter of Herman Levitt and Hannah K. Levitt, doing business as Bon Ton, Bankrupt No. 4107. The bankrupts were present in person and represented by attorney B. T. Smith. The trustee was present in per- son and represented by attorney Nathan Snyder. The bankrupts were each swérn and examined before a reporter. The first meeting then adjourned without date. In the matter of Lusk-Hartung Co., Bankrupt No. 4128. The sale of assets has been called for June 13, at the prem- ises of the bankrupt, 237 Washington street, S. E., Grand Rapids. The follow- ing property will he sold. Office equip- ment, appraised at $546.75; stock room equipment, appraised at $359; shop equip- ment, appraised at $311.50; tires, apprais- ed at $102.69; parts and accessories, ap- praised at $1,465.22; sundries, assorted, appraised at $19.26. Also used cars ap- praised at $335. All interested in such sale should be present at the date of sale. We have to-day received the June 3. Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich Phone Federal 1944. $1 schedules, reference and adjudication in the matter of Leonard C. Boodt, Bank- rupt is a resident of Kalamazoo, and his occupation is that of a carpenter. The schedule shows sasets of $330 of which $250 is claimed as exempt, with liabilities of $1,312.21. The court has written for funds and upon receipt of same the first meeting of creditors will be called, note of which will be made herein. In the matter of Otto J. Yorton, Bank- rupt No. 4122. The first meeting of cred- itors has been called for June 16. In the matter of Hmmet F. Pelletier, Bankrupt No. 4109. The firs meeting of ereditors has been called for June 16. In the matter of Walter C. Blake, Bankrupt No. 4126. The first meeting of creditors has been caleld for June 16. In the matter of George H. Huizenga & Co., etce.. Bankrupt No. 4051 and Johanna Koiker, individually. ete., Bank- rupt No. 4062, cases consolidated by or- der of the United States District Judge, the composition of 15 per cent. to general creditors was accepted and certificate covering the same has Been made and re- turned to he district court. The offer is in addiion to the payment in full of all claims for preference and security. ——__+-- Arm Paid the Penalty. “Justice! I demand justice!” hel- lowed the attorney for the defense. “My chent ad— “Silence!” called the judge. ‘The attorney for the defense will please re- member he is in a court room and act accordingly.” “Your ‘honor, the indictment accuses my client of burglary, and I wish to make it clear to the court that he did The accused did see an open window, inserted his not break into the house. arm and removed a few dollars from the plaintiff's trousers. My _ client’s arm is not himself. Why punish his whole body when ‘his arm was the only guilty member?” You have put up a good argument,” therefore, sen- replied the. judge. “I, tence the arm to five years’ imprison- ment. Your client can accompany the arm or not, just as he pleases.” The prisoner smiled, took off the artificial arm, handed it to the sheriff, and walked out of the courtroom. oe Some women worry themselves gray trying to look young. . Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. FOR SALE—Small stock of clothing, furnishings, and hats in Northern Mich- igan industrial and resort city. Best CORNER location. Cheap rent. Address No. 295, c/o Michigan Tradesman. 295 __ For Sale—An old established clothing firm of twenty years standing, located in a city of 3,000 wih splendid farming sur- soundings, within twenty-five miles of Grand Rapids, wishes to sell its entire business. Address No. 296, c/o Michigan Tradesman. oe 396 FOR SALE—Excellent bargain for cot- tage or country home, one 850 Watt Delco lighting plant, with batteries one year old. A. L. Snyder, Ionia, Mich. Phone 11l4W. 294 ~ For Sale—Or might trade for an oil and gas station—a nice clean stock of shoes here. Holly Shoe Store, Holly, Mich. 292 EO) 332 ey) ks For Retail Stores—Stocks— Leases—all or. Part. Telegraph—Write—Telephone L. LEVINSOHN Saginaw, Mich. BD (os) te Charl hd Established 1909 WICKED TACTICS Practiced By Outside Insurance Companies. I wonder if you have been pay- ing any attention to your friends, the old line fire insurance com- panies, lately and noticed their John D. Rockefeller method and their evident determination to eliminate Michigan automobile in- surance companies from the field of activity. In 1921 the insurance rates for automobiles were fully 40 per cent. higher than they were May 1 of this year. Through a succes- sion of reductions by the old line companies on May 19 of this year they had about reached the level with the rate charged by the Michigan companies. They put out a manual on that date and within ten days thereafter they sent a telegram to their agents to reduce their fire and theft by 25 per cent. and their collision insur- ance 50 per cent. The Michigan automobile in- surance companies have saved the people of Michigan hundreds of thousands of dollars by refusing to put their rates up to where the old line companies had their rates prior to that time. As a result, they have written about 85 per cent. of the business of the State. In fact, very many of them have had each year to go into their in- vestment income to help to defray the losses and expenses. so you can see their rates are not exorbi- tant, but are just about high enough to wash out and the profit they have been getting is through investment of their funds. With this in view, you will readily see that a 50 per cent. reduction on full coverage collision, which, by the way, has been the most ex- pensive item in the insurance ex- perienced by any company. I do not hesitate to say that no Mich- igan company could live any length of time if it were to meet the competition with which it is now confronted. In many _ in- stances, the agents have made the statement that the field represen- tatives have gone so far as to say that their company was wiiling to spend a million dolars in Mich- igan during the coming year in order to obtain the results de- sired. Ten representatives of the Michigan companies met at Lan- sing last week and petitioned the Insurance Department to demand the withdrawal of those unfair rates. The matter was later taken up with the Attorney General and finally with the Governor. Mr. Green was very emphatic in his statement that he would not per- mit it and instructed the Insurance Department to immediately in- vestigate, and strike hard against the unfair treatment to the home companies. Some of the com- panies have withdrawn the rates, but the larger Eastern companies 7 ma ¥ = sect Ri nae Aga a a EI A RN SAA CLE PLEAD I LN EARLE IAEA AEE case MICHIGAN are still continuing to use them and I understand that in some places, they have guaranteed their rates will not change for two years. This is probably the length of time which they believe the Michigan companies could do this by increasing their rates in other states, making those rates the lowest in Michigan. Take, for in- stance, Canton, Ohio, comparable to Lansing.; The rates in the former are about 100 per cent. higher than in Lansing. The Michigan people will many of them be led to take on insur- ance at these cheap rates and be- lieve that they are saving money, but I think that after they have eliminated the Michigan com- panies, the same policyholders will then begin paying back to these companies what they have saved for two years and finally will find that they have paid a very high rate of interest for the year or two they enjoyed cheap rates. I notice that some of the agents are now trying to tell the people of Michigan that the Governor is wrong in upholding the Michigan companies, thereby preventing the Michigan people from enjoy- ing very cheap automobile insur- ance rates, and that he is taking from the pockets of the Michigan people money which should re- main therein and that this is es- pecially desirable during the pres- ent period of depression. Nothing can be farther from the truth than that statement. It is merely a camouflage and a John D. Rocke- feller tactic. You know that Mr. Rockefeller once said when asked how he effected his great organ- ization, “If you were a horticul- turist and desired to raise a per- fect rose, you would snip off the other shoots and direct your at- tention to the one rose.” This is just what the old line companies are trying to do in Michigan. They are trying to fool the people of Michigan into the belief that . they are philanthropic. Frank S. Gould, President Preferred Automobile Insurance Co. . ———>+—____ “Thinks He Sees a Way Out.” I do not know as your readers can be interested in any discussion of an issue long since dead, so the way to the waste basket may be direct, but your correspondent from Greenville asks pertinent questions in economic science which you published in your issue of June 4. If your readers take interest in the queries they surely are interested in the simple answers. He “I challenge any one to answer the following questions: Why should we pay interest on our medium of ex- change?” This smacks of the heresies of fifty years ago abundantly answered by the experience, since then, in this country and, more abundantly, in Eu- rope. In reply, we should not; we do not; we never did; we never shall. If he says, TRADESMAN has any property of any value what- soever he can exchange it for the “medium”, lock it in his strong box and keep it there until the day of his death with never a cent of interest to pay to any one. Men pay interest for the use of capital, for the present use of another man’s property. He never hires the “medium” as such; he would be a fool to do so. He hires it to supply needed capital, for another horse or an unpaid-for auto or piano. “What is the difference between a treasury note and a Government bond?” The one bears interest. The other does not. One bearing interest is usually worth its face. Any long- time promise. by whomsoever made, is never worth its face unless the maker is ready to redeem it at once. “Where can I find that Congress is required to deposit gold to redeem its currency?” Nowhere. Your answer is in the above paragraph. If Congress is ready to redeem its currency as presented it is worth its face; otherwise it is not. The “wealthiest Government on earth” found this out fifty years ago; Germany and France have re- cently learned it. “Why didn’t the legal tender green- backs depreciate?” Because the Gov- ernment stood ready to redeem them and did redeem them. “Money that is legal tender is lawful. Then if not legal tender it is not law- ful.” Reverse this and you come very near the truth. It is unlawful and unconstitutional for any of the forty- eight states to make anything but gold or silver “legal tender.” It is very in- judicious and very unjust for the gen- eral Government to do so and it is never done except in case of dire dis- tress. Its legal tender feature adds little or nothing to its value as we learned and as all Europe has recently learned. Making any paper legal ten- der smacks of dishonesty (or distress) and inevitably leads to injustice. My own father built, in 1857, a better house than he ought and hired $600 in gold of his brother back in Massa- chusetts. He made “lawful” payment with greenbacks worth just two-fifths of what he borrowed and promised. The same injustice was practiced everywhere and was inevitable. On the other hand, those who borrowed green- backs and paid later in gold were made to suffer. Such is the effect of legal tender paper. “The people who are upholding the present system of money are causing the people of the United States un- necessary expense.” Way back in 1892 the “people of the United States elected Cleveland because he stood solidly for gold. In 1896 the Democrats forgot their ancient anchorage and stood for silver. Republicans stood for gold and elected their man and we have voted for gold men ever since. Gold dollars are now so cheap it takes five of them to pay a ditch digger for a day’s toll. Had we given free conage to silver dollars it would now require fifteen of them to pay the same. Does your correspondent think, as fifty years ago, that our Governmnet gives money to National banks? Let him and four friends organize a National June 11, 1930 bank and learn they cannot issue a dollar until they deposit their own property with United States Treasurer to redeem every dollar. To prevent over issue the Government provides blanks—only this and nothing more. Daniel Strange. —_>++___ Need 1,000 More Editors To Sound Warning. I have read your views, as expressed under the heading “Chain Store Notes,” in your issue of June 4. I write to express my appreciation of the fact that we have in this State an editor who is not afraid to express views which are held by many stu- dents of government, who believe that unless corporate greed and selfishness are checked, there will be a bloody revolution in this country before many years. What we need in this country is a thousand more editors to voice a warning to “big business,” as it con- tinues to marshal the wealth of the country for control of the necessities of the people. In the early years of our Govern- ment our Congress was filled with statesmen who were familiar with the price and struggle that gave us our liberty. They were not afraid to speak out plainly, when the rights of the people were invaded. Our citizens were noted for their loyalty and patriotism. To-day there are few editors who dare to express their individual opinions, but must remain subservient to some corporate interest, which is dominated by “big business.” This is largely true in Congress, and the various depart- ments of our State and National Gov- ernments. Every applicant for public office is carefully examined to see, if elected, he will submit to party regu- larity, which corporate interest usually control. We need great editors and states- men in this country, to tear loose the gtip which corporate interest have upon our Government and to again place it in control of our people. We need a free press, which will permit its @ditors to speak the truth as they see it and not be compelled to voice only the demands of corporate own- ers. “Big business” understands well that when you can control what the people read, you can largely control their thoughts and actions. If we are to preserve and perpetuate a demo- cratic form of government in this Na- tion, it is time the people were waking up. : E. B. Stebbins. —_+++___ Thirteen New Readers of the Trades- man. The following new subscribers have been received during the past week: Robert Rahn, Muskegon. Rose & Sons, Muskegon. Mamie Cochran, Ravenna. Frank’s Service Station, Grand Rap- ids. E. J. Bowman, Grand Rapids. Herndon Fruit Co., Lansing. John Biller, Fennville. William Harrison, Bloomingdale. A. E. Herren, Grand Haven. Wm. C. Christensen, Grand Rapids. J. H. VanZoerens, Holland. Harry Prins, Holland. Model Meat Market, Holland. The Searching Finger of Fire Who wouldn’t like to have his name on the front page of the home-town paper and those of the surrounding towns, woven into a story of some big, worthwhile accomplish- ment? But s_ypose the story told ot a disastrous fire—a fire which spread to other homes, per- haps made families homeless, some of them penniless, with helpless children clinging to despairing parents, wondering what it is all about. In the above picture you see the!accusing scar of a previous rubbish fire in the rear of a retail store and in spite of it a second pile, awaiting the searching finger of fire, the stray spark, the discarded match or cigarette. Rubbish and litter is not only a serious fire hazard. It is an offense against public welfare with which no good citizen wants to be charged; because neglect of duty along these lines frequently leads to a disastrous con- flagration, bringing great loss toa community. YOUR Selling Cost is less when you stock goods of known value. Especially when the price has been established by the manufacturer and you realize your full profit as you do on Baking Powder Same Price for over 38 years 25 ounces for 25c A fair price to the consumer and good profit for you. Why ask your cus- tomers to pay War Prices! It will pay you to feature K C Millions of Pounds Used!by Our Government L SUGERUQUUQUGEAUQEQTUUUQUECUREREETEEETOTEEEROR OED OEUR ERC ERE EEA ERECTED ELE D TEE STRENGTH ECONOMY THE MILL MUTUALS Lansing . AGEN CY Michigan Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGAN'S LARGEST MUTUAL) AND ASSOCIATED COMPANIES Combined Assets of Group $63,982,428.15 20% to 40% Savings Made Since Organization FIRE INSURANCE — ALL BRANCHES Tornado—Automobile—Plate Glass TIME TO PLANT BUCK WHEAT SOY BEANS MILLETS SUDAN GRASS ALFALFA Write, Wire or Phone us for Prices Phone 4451 DISTRIBUTED BY ALFRED J. BROWN SEED CO. 25 Campau Ave. Grand Rapids. Michigan VUCEEUDECUEOURECRGEQUOCUOGOOCOTEOCOQGRUOUEEOEOGEOUR CUCCUUOCUQECODODUOUTODEQUUCQUQUEEEOGUUQUEGOUQOEDOECUTOOOQUOQUEEUROQUCCUECQSC000081 ”