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ee PUBLISHED WEEKLY (ONG RADESMAN COMPANY, PUBLISHERS e203) BAS EST. 1883 33
SALE GL ONCOL a POMOC OCT DISET SI OES. SS aE

Forty-seventh Year

 

Number 2439

 

 

 

The Bones of the Human
Body

Anonymous

How many bones in the human face?
Fourteen, when they're all in place.

How many bones in the human head?
Eight, my child, as I've often said.

How many bones in the human ear?

Four in each, and they help to hear.

How many bones in the human spine?
Twenty-four, like a climbing vine.

How many bones in the human chest?
Twenty-four ribs, and two of the rest.

How many bones in the human arm?

In each arm one, two in each forearm.

How many bones in the human wrist?
Eight in each, if none are missed.

How many bones in the palm of the hand?
Five in each, with many a band.

How many bones in the fingers ten?
Twenty-eight, and by joints they bend.
How many bones in the human hip?

One in each, like a dish they dip.

How many bones in the human thigh?

One in each, like a dish they lie.

How many bones in the human knees?

One in each, the kneepan, please.

How many bones in the leg from the knee?
Two in each, we can plainly see.

How many bones in the ankle strong?
Seven in each, but none are long.

How many bones in the ball of the foot?
Five in each, as the palms are put.

How many bones in the toes—half a score?
Twenty-eight, and there are no more.

 

 

 

 

 

 

 

 

 
 
 

 

 

 

 

 

 

MEETING COMPETITION

Profitable business comes to the progressive merchant—and to be
progressive he uses modern ideas in store efficiency.

Terrell’s steel display shelving, tables, racks, counters and special
fixtures will put YOU in the progressive profit-making class.

The modern, sanitary, lasting, flexible store equipment is called
“Terrell’s.”

More Profit to
YOU

by increasing turnover. When you sell

 

goods with an established price which

 

protects your margin of profit — then

rapid turnover makes you money. In f

| Baking
——— THE NEW PACKAGE ——— Powder

Same price for over 38 years

25 aan 5h

(more than a pound and a half for a quarter)

pushing

 

 

 

— LET US HELP YOU MODERNIZE YOUR STORE —

TERRELL’S EQUIPMENT
COMPANY

GRAND RAPIDS, MICHIGAN

  

ee ee ee mn

 

 

 

‘

 

Constantly, month after month, millions of people will be
een te Dey’ with the consistent quality and price
MUELLER’S MACARONI PRODUCTS advertising behind it — with the price

What we tell them in our extensive advertising will influence plainly shown on the label — you can
many to come to you for these goods. Have one of the .

increase turnover and get more profit
counter displays of the new package of

on your baking powder investment.

 

MUELLER’S EGG A. B. C’s

for soups, where it will be seen and almost all of your

customers will buy, because they are so good for children Millions of Pounds Used by Our

and so economical.

Government
C. F. MUELLER CO.

JERSEY CITY NEW JERSEY

 

 

 

 

 

 

 

 

 

Lee

 

 

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‘

 

 

  

S3)

   

    

ADESMAN

 

GRAND RAPIDS, WEDNESDAY, JUNE 18, 1930

Number 2439

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men,

 

SUBSCRIPTION RATES are as follows: $3 per year,
if paid strictly im advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
zach. Extra copies of current issues, 10 cents; issues a
nonth or more old, 15 cents; issues a year or more
ald, 25 cents; issues five years or more old 50 cents.

 

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.

 

 

 

Side Lights on a Few U. C. T. Boys.

The Salesmen’s Club, which is
known as one of the livliest luncheon
clubs in the city, will hold its annual
get-together picnic at Morrison Lake
Gardens on Sunday, June 22. The
sports, aside from golf, will begin soon
after 2:30 for which many prizes have
The games are for

been arranged.
both young and old, fat and lean and
what have you ? A fine chicken dinner
will be served at 6:30. Arrangements
have ‘been completed whereby the
picnic will be held regardless of weath-
er conditions, rain or shine. If the
weather will not permit being outdoors,
everything will be carried on inside the
fine pavilion. Invitations are extended
all members, past menrbers and friends
of the Club, to be present on this an-
nual occasion. The committee con-
sisting of R. W. Radcliffe, Jack Imon-
en, Arthur Hare, Loren Benjamin
Teal, R. W. Bentley, Raymond Weiss,
Carroll Borgman, John Dalton and H.
R Bradfield are working hard to make
this a great success.

Edward W. Ryder, who was quite
seriously injured in an automobile ac-
cident a few weeks ago is slowly re-
covering and is able to be out, ‘but still
is unable to work as yet. This acci-
dent was not the fault of Ed’s driving,
but as is many times the case, another
car was the cause of the mix-up.

Frank L. Merrill, formerly in the
retail grocery business near Burton
Heights and later. on connected with
the Vinkemulder Co., who sustained a
serious accident by falling down the
elevator shaft at the Vinkemulder
warehouse several months ago, is still
unable to work, but is spending a few
weeks with relatives at Bethel, Maine.

Lee L. Lozier, who is known as one
man who is a glutton for work, re-
ceived a wire calling him to Indiana for
the remainder of the week. While Lee
is known as a man with a wonderful
tender heart, yet he is selling goods
with a very steely nature. He is on
the payroll of the Pittsburgh Steel Co.

Clarence C. Myers made another
week end stop-over in Grand Rapids,

returning to his field of labors in Chi-
cago Sunday night. Clarence is con-
nected with the Grand Rapids Store
Equipment Co. and is building up a
nice business for that concern.

Friends of R. W. Radcliffe will be
interested in knowing that immediate-
ly after the Salesmen’s Club picnic,
Rad expects to make a trip through
Northern Michigan for the benefit of
his house. They certainly show great
consideration by suggesting that Rad
make this trip North during the sum-
mer months.

LV. Pilkington and H. R. Brad-
field, delegates to the Supreme Coun-
cil session of the United Commercial
Travelers, which is held in Columbus,
Ohio, ‘beginning June 23, expect to
leave the city June 22, motoring
through. They will pick up Grand
Secretary Maurice Heuman and _ the
Grand Boo Pah of Kalamazoo county,
“Gene” Welsh, of Kalamazoo. With
Gene along as the guiding genius, this
will be a_well-conducted “pleasure
exertion.” They will be joined at
Columbus by the other delegates, Mike
Howarn, Fred Fenski, Mart Brown,
John Quincy Adams and the remain-
der of the delegates at Columbus. They
hope and expect to put Vern Pilking-
ton across as Supreme Sentinel at this
coming session.

Walter S. Lawton, who was taken
seriously ill at the convention at Port
Huron, has so far recovered to be out
making a portion of his regular trip
again. The old saying that you can’t
keep a good man down seems to fit
Walter’s case very well.

Seldom Nutty.
—_—_—_22+__
Efforts of States To Control Parking.

The seemingly barren pages of
statute law presents more. graphic
sources of history than military, po-
litical or literary records.

The actual living conditions of a
people sooner or later find expression
in their laws. As parking problems
loom large in the thoughts of the citi-
zens of the states, so do they in the
output of the state legislature.

A recent law of California author-
izes cities, towns and counties to per-
mit the use of public property for
parking and to construct “driveways,
floors, stalls, sheds, fences, huildings or
other structures.”

Indiana declares that, in order “to
prevent the obstruction or incumbrance
of any street, alley or ofher public
place with vehicles so as to impede the
free use of the same for its proper pur-
poses,” cities are authorized to operate
municipal parking grounds.

Michigan provides that cities may
operate facilities for storage and park-
ing of vehicles, “including the fixing
and collection of charges for services
and use thereof on a public utility
basis.”

New York amends a provision of the
village law which once provided only
for the maintenance of hack stands to
include parking places.

A student of the future, deducting
that congestion on roads was charac-
teristic of American life to-day, might
be misled by the numerous laws pro-
viding for municipal airports into as-
suming that our skies swarm with air-
planes seeking for a place to land. But
here, too, if he has the gift of reading
between the lines, he .can tell that
these laws represent a rivalry in seek-
ing patronage rather than a condition
needing solution, such as the parking
laws present.

To those who assume that parking
problems are new, however, the rec-
ords show that a_ pre-revolutionary
merchant of Philadelphia forstalled the
modern department store, which bids
for trade by providing parking spaces.
An advertisement of Aug. 20, 1773,
announces that:

“Anthony Fortune, at-the Fountain
and Three Tuns, Chestnut street be-
tween Second and Third streets, Phila-
delphia, begs
friends and customers, in particular,
and the public, in general, that he has
now opened a large and commodious
passage from Chestnut to Market
street by way of Elbow-Lane, suffi-
cient for carriages of any kind to drive

leave to inform his

up into his yard, where he has fitted
up commodious stables capable of re-
ceiving sixty horses with coaches and
chaises. Houses and gates under lock
for safety.”

Margaret W. Stewart.

: +.
Authentic Automobile Information
From Detroit.
Automobile production has been

slightly on the upgrade during the past
week in the majority of the factories,,
although a few of the factories are not
going ahead equally due to the fact
that they are making preparations to
announce new models in the near fu-
ture. These new models will make
their appearances at the usual time in
midsummer, and it is not violating any
confidences to say that most of them
will be straight eights.

A great deal of study is being given
to color schemes, especially as pertains
to the exterior finishes of automobiles.
Right now there seems to be a great
demand for blues. It is especially
noted that the flashy color schemes of
a year ago are passing rapidly, and a
visit to the plants shows that the ma-
jority of cars coming from the as-
sembly lines are blues and blacks. Of
course, there is some demand for
flashy colors, but this is confined al-
most exclusively to roadsters and
phaetons, which are popular among
the younger set.

According to word received from
several tire manufacturers, we need not

look forward for any further reduction
in prices in the near future.

There is a slight lull in the motor
truck business at the present time, but
this is described as only temporary.
The demand for lighter commercial
vehicles continues, but there has been
a falling off in heavy-duty sales.

The replacement parts business is
going ahead at a rapid rate, according
to reports from all over the country.
This is due, perhaps, to the fact that
motorists are not buying so many cars
this year but are having their old auto-
mobiles fixed up.

Inventories at all the plants are be-
ing kept low.
stocks of cars at any point in the

There are no_ heavy

United States and manufacturers are
continuing the practice of making up
only the cars ordered by dealers, with
the exception, in a few cases of low
supplies stored in factory warehouses.

World production of ford cars and
trucks, including shipments for for-
eign assemblies, totaled 191,813 in May.
Of this number 165,636 were produced
in the United States, exclusive of ex-
port,

There will be no midseason model
changes in the Graham line of six and
eight cylinder cars this Summer, ac-
cording to announcement made last
week at the factory in Detroit.

Fred Kingsbury.
ee

How Webster Cigars Are Handied.

The Webster and Cinco cigars,
which are jobbed through Lee & Cady,
Grand Rapids, Kalamazoo, Detroit,
Bay City and Lansing, are available
for the trade at a very attractive fig-
ure. The Websterettes and the Cinco,
the five cent numbers, list at $38.50
per thousand. The Webster Cadillac
and the Golden Wedding Panetela, the
ten cent sizes of Websters, list at
$75 per thousand. The Commodore,
the two for a quarter size, lists at $95
per thousand. The entire line is cello-
Special discount con-

 

phane wrapped.
sideration is given to dealers who pur-
chase assorted sizes of Websters, Web-
sterettes and Cincos for showcase and
top of counter display. Refund may
be earned starting at so low a quantity
figure that the majority of dealers may
take advantage of the offer. For deal-
ers who can buy in larger quantities
there is a slight increased discount for
showcase and counter display.

oe ee

Suits of Cotton Sharkskin Shown.

Gingham suits are now recommend-
ed for traveling wear in the Best-
Twain fashion feature for the present
week end. A check alternating solid-
narrow stripes with fine lines is color-
ed in black and white, giving the effect
of a colored ground. These models
are possessive of the nice tailored de-
tails characteristic of woolen suits and
complemented by pique blouses in
white,

i i ai in

   
  
 
 
 
 
  
      
   
   
  
  
   
  
   
  
    
   
  
  
    
   
    
  
 
   
   
  
  
   
   
  
   
 
  
    
  
   
    
    
    
  
   
   
  
   
  
    
   
     
   
  
  
  
  
  
  
  
  
   
  
  
  
   
  
    
  
 
  

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2

Items From the Cloverland of Michi-
gan.

Sault Ste. Marie, June 17—The tour-
ist rush has not started at Mackinac
Island. The merchants are taking it
easy and not doing any extra buying
before they are assured that business
will warrant same. The outlook is
none too bright for this season. The
stock market has had a bad effect on
many who have been in the habit of
spending the summer season at the
big hotels, so everybody is figuring ac-
cordingly and hoping for the best.

Menominee is to have the only
private military school in the State,
which will open in September. It will
be known as the Michigan Military
Academy. Through the activities of
the Menominee Chamber of Com-
merce, a lease of the former Menom-
inee agricultural school plant and
grounds has been made to Colonel
Clyde R. Terry, head of the Illinois
military school at Aledo, Ill. The
first year’s enrollment is expected to
be sixty to seventy-five cadets. The
hundred and twelve acres of land in
the property will provide adequate
drill ground and athletic fields.

The work of the road U §S 2 be-
tween here and Pickford is speedily
progressing. The contractors expect
to have it completed by the end of
next week, so that the roads in this
county should all be in good condition
and help to get the tourists headed for
the Soo. The camp site is now open.
All necessary comforts for the tourist
are furnished, so as to make this place
attractive and make a good impression
on our many visitors.

x H. Earle, of Hermansville, was
elected President of the U. P. De-
velopment Bureau at the session held
at Escanaba last Thursday. R: P-
Zinn, of Ironwood, was elected Vice-
President. A. M. Anderson, of Ewen,
was re-elected Treasurer. Five Soo-
ites were elected on the board of di-
rectors. They are H. Fletcher,
Mayor E. T. Crisp, J. P. Chandler, S.
D. Newton and D. L. McMillan. The
membership of the Bureau is near the
1,000 mark. A great deal of good
work has been accomplished by the
Bureau and a big programme has
been arranged for the future. The
officers are all live wires, which ac-
counts for the success of the organ-
ization.

A man is incomplete until he is mar-
ried—and then he is finished.

Work of removal of the ruins of the
old Zeller block, which was destroyed
by fire last winter, has started. Mr.
Zeller has decided on constructing a
$20,000 building on the site, which is
in the heart of the business section.
Whether Mr. Zeller will occupy the
building again has not as yet been de-
cided.

Robert J. Wynn returned last week
from Detroit, where he has been in-
specting the roads. He has been mak-
ing arrangements to start his new De-
troit-Soo bus line. which will be in
operation within the next few weeks.
Mr. Wynn will put in the best equip-
ment for the service.

Gordon Cameron opened his _ ice
cream and confectionery store at Pick-
ford last week and is ready for the
tourist trade, as well as serving local
people.

The Tahquamenon boat service was
started June 15 with two passenger
boats to the big falls of the Tahquam-
enon river. This is one of the most
beautiful sights the Northern country
has to offer. Last year over 5,000 pas-
sengers were carried by the boats and
a 50 per cent. increase is looked for
this season.

Tourists who stop in Ishpeming
should be advised by local people to
make the trip over the Cliffs Drive,
one of the finest stretches of scenery
to be found anywhere in this North
country. Those who travel the route
quite frequently are apt to lose sight
of some of the beauties of the lakes

MICHIGAN

and wooded hills, but the outsider
viewing all of this for the first time is
bound to be thrilled. The Drive is in
need of more advertising and it re-
mains for local people to do their part
in calling attention to its true worth.
In many parts of the country such a
drive would be worth millions as a
tourist asset, and Ishpeming should
not wait to capitalize on what it has
right here at its front door. When an
outsider asks about places to visit, do
not fail to include the Cliffs Drive in
your directions.

J. O. Utberg, a resident of Republic
for fifty-eight vears, died there early
Tuesday morning after being ill with
pneumonia for five days. He was 77
years of age and a native of Sweden.
Mr. Utberg worked in the woods and
in the mines for some time after com-
ing to Marquette county and _thirty-
Six years ago opened a grocery and
meat market which he continued to
operate until his death. He was a di-
rector of the Republic State Bank and
the second of the bank board to die
within two weeks, the other being
Charles Hooper. The deceased held
membership in the Scandinavian so-
ciety, the Modern Woodmen of Amer-
ica and the Knights of Pythias. He
was a staunch member of the Meth-
odist Episcopal church. Surviving are
his widow, three daughters, six sons,
two sisters and three brothers.

William G. Tapert.
—_++-+___
Eggshell Replaces White in Many
Bridal Trousseaux.

To-day’s bride consults her own
preference before convention, and one
result is that she does not always
choose the traditional wedding set of
pure white lingerie. An important
shop which makes a specialty of cater-
ing to brides reports a decided liking
for eggshell, an eggshell to be sure,
so delicate that it is not far removed
from white.

New styles in lingerie for brides
reverse those of recent years. Most
things are of the tailored type. There
are few frills. Even in the garments
of sheer stuffs the lace is applied flat
and in a definite design, avoiding any
suggestion of fussiness. Of course,
the lace is real, and of course every-
thing is made by hand—on these im-
portant points the bride stands firm.
Satin is reappearing in fashionable
lingerie to the tune of approving mur-
murs, and the other soft fabrics such
as ninon, crepe de chine and triple
voile continue to be good.

Specifically, the bride will, of course,
want an ample supply of the every day
variety of the style she is accustomed
to wearing, sets of panties and vestees
in crepe, ninon or glove silk, accord-
ing to her taste and purse; a few sets
or single pieces of “best,” lace trim-
med or appliqued Point Ture fashion;
delectable nightgowns that just at
present look almost like little frocks;
slips that are long and fitted to suit
the demands of current dress styles,
and certainly one with a low evening
back. A corselette or step-in, with
nipped waistline, for daytime, a back-
less one of fine_net or lace for eve-
ning, and negligees, mules and loung-
ing pajamas for leisure hours at home
complete the lingerie trousseau.

The eggshell trend is quite over-
poweringly interpreted in a set which
several reckless brides have ordered
at a leading shop. A tea gown of egg-
shell moire is fitted over a princess
nightgown of triple voile, laid in tiny

 

TRADESMAN

pleats and trimmed with hand-run

Alencon. A pert little cap is made of

the same lace, and the whole outfit is

accompanied by a matching set of

hand-made French lingerie.
—_»+>—__

Recent Business News From Ohio-

Lima—W. Wright, proprietor of the
Wright Stores, announces the instal-
lation in seven of his meat units of new
refrigerated display cases.

Brooksville—The City meat market
has been purchased by Cliff Ernst.

Cincinnati—Hans Schenk, prominent
for many years in the shoe and allied
trades, has opened offices in the Amer-
ican building as district representative
for Trostel Leather Co., of Milwaukee.
Mr. Schenk will also represent the
Western Textile Products Co., of St.
Louis.

Cincinnati—Dr. Leon Reisenfeld, a
well-known dentist of this city, has in-
vented a very novel interchangeable
One pair of
shoes will serve several purposes, he
slipping on low heels for
walking, spikes for dancing, and red
or green or studded for costume wear.
Doctor Reisenfeld has been granted a
patent on his invention which applies
to a tongue and groove arrangement
permitting the wearer to slip different
heels on and off the shoes, and to a
locking device which holds the heel in
place while it is being worn.

Cleveland—George Rubinow, trading
as Donald Hat Co., retail hats, 10408
Superior avenue, filed a voluntary pe-
tition in bankruptcy in the U. S. Dis-
trict Court here, listing assets at $2,140
and liabilities of $17,388,

Columbus—The stock and fixtures
of George Goodman, against whom
involuntary action in bankruptcy was
filed in the U. S. District Court by At-
torneys Selby and Ingalls, represent-
ing Carson, Pirie & Scott, Chicago,
$340; Endicott-Johnson Co-, Endicott,
N. Y-, $540, and Sweet-Ort Co., New
York, $568, was sold at auction at the
place of business last week Monday
by Receiver Harry Schwartz. Stock
and fixtures are appraised at $18,000.
An effort was made to have the re-
ceiver dismissed, and the action is now
pending in the Federal Court.

Cleveland Heights—Walter D. Metz-
ger, tailor, 4645 Lee road, has filed a
voluntary petition in bankruptcy in the
U. S. District Court at Cleveland list-
ing liabilities of $32,292 and assets of
$612.

Cleveland—Hurdleys, Inc., millinery,
318 Euclid avenue, has filed schedules
in U. S. Court here listing liabilities
of $10,584 and nominal assets of $11,-
502. There are 150 creditors, with only
one having a claim of $500 or more,
Hurdley & Co., Cleveland, $1,186.

Cleveland—The sum of $4,295 has
been realized from sale of all of the
assets in the bankruptcy case of the
Weiss Credit Clothing Co., clothiers,
202 Prospect avenue.

Willard—Max Jump has leased a
store room in the Masonic Temple
building, in which he will open a men’s
furnishings store about June 25. He
was formerly in the Hunter building,
but his store room was burned and he
was in business temporarily with Wil-

heel for ladies’ shoes.

says, by

   

June 18, 1930

lard Ashley, a retail shoe dealer in
another location.

New Lexington—B. I. Lyons is
making extensive changes and erecting
an addition to his store at Carroll
street and Broadway. Hé deals in
men’s and boys’ clothing and shoes.

Youngstown—The schedules in the
case of Morris Averbach, men’s and
women’s clothes, list assets at $5,359
and liabilities of $5,341. There are
thirty-eight creditors. None with
claims in excess of $500.

Lorain—The schedules in the case
of H. Dishman, trading as Ohio Dry
Goods Co., list the assets of $1,700,
liabilities at $6,210. There are forty-
eight creditors. The only creditor with
a claim in excess of $500 is the Ohio
Dry Goods Co., Cleveland, $1,500.
Milton Friedman is the receiver.

Lockland—A majority of creditors,
both in number and amount, have vot-
ed to accept the debtor’s composition
offer of 35 per cent. in the case of
Harry Schaengold, general merchan-
dise, according to a report filed in
U. S. District Court at Cincinnati by
Referee Greve. Following filing of
Schaengold’s application for confirma-
tion of the composition offer, Judge
Nevin fixed June 23 as time for the
hearing.

Cincinnati—Ben Schaengold, trading
as Ben’s Family Store, retail apparel
and furnishings goods, 1109 Harrison
avnue, has filed a voluntary petition in
bankruptcy in the U- S. District Court
here, listing liabilities of $10,803 and
assets of $4,184. The debtor also filed
a composition settlement offer of 35
per cent. cash.

Youngstown—Myron Proser, of this
city, trading as U. S. Overall Supply
Co., at Erie, Pa., schedules real estate,
but it is in the process of foreclosure
in State Court. There will be no dis-
tribution made to creditors.

—— +7 »—___.

Better Call For Window Glass.

An improvement in the demand for
window glass is a feature of the week's
developments in the flat glass indus-
try. Announcement of new window
glass discounts is expected to have a
stabilizing influence on the market.
The unwieldy discounts previously in
effect are materially simplified. The
week witnesses comparatively little
change in the market for plate glass,
with both production and distribution
of that product in appreciably smaller
volume than at this period a year ago.
Recent imports of both plate and win-
dow glass into this country have been
showing gains.

—_2>->____

Detroiters Abandon Straw Price Cut
Date.

Detroit, June 17—Efforts to reach
an agreement on a date for establish-
ing markdowns on straw hats which
had been proposed previously by a
group of men’s wear retailers and hat
stores co-operating under the auspices
of the Detroit Retail Merchants’ As-
sociation have been abandoned due to
the unwillingness of several stores to
join in this move. Markdowns in
straws are expected earlier than usual
because of the backward season due
largely to uncertain weather condi-
tions. Straw hat sales have experienc-
ed a rather decided pickup in most De-
troit stores during the recent hot spell,

 

“«

 

 

 

 

 

 

 

  

June 18, 1930

MICHIGAN TRADESMAN

 

 

 

 

ANNOUNCEMENT

Effective June 16, we announce the establishment of the
Jackson Grocer Co. Division of Symons Bros. & Co.,
temporarily located at 1501 S. Jackson Street, Jackson,
Michigan.

In extending our grocery operations into Southern Michi-
gan, we feel fortunate to have been able to associate ourselves
with practically the entire sales and executive personnel for-
merly connected with the jobbing business of the National
Grocer Company Jackson branch.

The services of some of these executives date back over
a period of twenty, thirty and even forty years to the days
of the old Jackson Grocer Company and this arrangement
ensures the continuation of this jobbing operation in Jackson
with its fine tradition of service. Ellis J. Barnes will be in
charge as manager.

In making this announcement, we want to thank our
retail friends for the patronage which has made it possible
for our business to constantly progress and expand over a
period of more than half a century and to remind them
that the economies made possible by the new arrangement
will enable us to serve them even more efficiently in the
future.

GAYL’O

SYMONS BROS. & COMPANY

Michigan’s “Pioneer”? Wholesale Grocers

 

 

 

 

 

4 .

MOVEMENTS OF MERCHANTS.

Pontiac — Robert Alvin succeeds
Alvin & Diamond inthe boot and shoe
business.

Kalamazoo—Goode’s Pastry Shop,
346 South Burdick street, has opened
for business.

Amasa—The Amasa Lumber & Sup-
ply Co. has changed its name to the
Cloverland Supply Co.

Edmore — The Edmore Marketing
Association has increased its capital
stock from $3,000 to $14,000.

Detroit—Grennan Bros. Pie Co.,
5845 Russell street, has changed its
name to the Orchard Farm Pie Co.

Detroit — The Michigan Jewelers
Supply Co., 512 Metropolitan building,
has increased its capital stock from
$25,000 to $35,000.

Howard City—Ivan Franz, of Cus-
ter, son-in-law of B. F. Brunke, has
purchased the Brunke grain elevator,
taking immediate possession.

Grand Junction—Fire caused an ap-
proximate loss of $10,000 to the store
building and hardware stock of H. J.
Gray June 16. The loss is covered by
insurance.

Kalamazoo—August Shikoski, a skill-
ed photographer and camera expert,
has engaged in business at 119 West
Lovell street, under the style of the
State Camera Shop.

Nashville—William D, Featherly has
removed his bakery equipment, stock,
etc., from Williamston here where he
has remodeled and modernized a store
building which he will occupy.

Detroit—The Best Made Doughnut
Co., 2181 Watson street, has been in-
corporated with an authorized capital
stock of $3,000, all of which has been
subscribed and paid in in cash.

Detroit—Bell Tailors, Inc., 1238
Randolph street, has been incorporated
to deal in clothing for men with an
authorized capital stock of $5,000, all
of which has been subscribed and paid
in.

Grand Rapids—Rex Green, manager
of a chain grocery store for more than
three years, has opened an independent
grocery store at 616 West Fulton
street, under the style of Green’s Food
Market.

Grand Haven—The George D. Rosso
Package Co., 7th and Madison streets,
has been incorporated. to manufacture
and deal in boxes, crates and baskets,
with an authorized capital stock of
$5,000, $1,900 being subscribed and
paid in-

Yetroit—The Rural Products Cor-
poration, 305 Monroe avenue, has been
mcorporated to deal in fresh and dried
meats, eggs, butter, etc., with an au-
thorized capital stock of $2,500, $1,000
of which has been subscribed and paid
in in cash.

Saginaw—The Standard Appliance
Co., 706 East Genesee avenue, has
been incorporated to deal in electrical
appliances and fixtures with an author-
ized capital stock of $25,000, $6,250 of
which has been subscribed and $5,800
paid in in cash.

Detroit—The Walker Dishwasher
Sales Co., 203 Farwell building, has
been incorporated to deal in household
appliances, etc. with an authorized
capital stock of $5,000, of which

MICHIGAN

amount $1,040 has been subscribed and
$1,000 paid in in cash.

Detroit — The Betty Jane Boot
Shoppe, 1510 Woodward avenue, has
merged its business into a stock com-
pany under the style of the Betty Jane
Boot Shoppes, Inc., with an authorized
capital stock of 5,000 shares at $8 a
share, $40,000 being subscribed and
paid in.

Flint—The General Tire Sales Co..
124 East Court street, has been incor-
porated to deal in tires and auto ac-
cessories at wholesale and retagl wiih
an authorized capital stock cf $7.500
common, $15,000 preferred’ and 400
shares at $1 a share, $15,219 being sub-
scribed and paid in in cash.

Ishpeming — S. & J. Lowenstein,
dealers in clothing, dry goods, shoes,
etc, for the past twenty-five years,
have dissolved partnership and_ the
business will be continued by Samuel
Lowenstein, who has taken over the
interest of his cousin, Joseph Lowen-
stein, who will make his future home
in California.

Highland Park—lInvoluntary bank-
ruptcy proceedings have been filed in
the U. S. District Court at Detroit
against Abe S. Goldberg and Leon
GoGldberg, individually and as a co-
partnership, trading as Park Clothes
Shop, by John McNeill Burns, attor-
ney, representing Epstein Bros., $200;
S. J. Cohen & Bros., $47; Hyman Tip-
litz, $300.

Detroit—Lee & Cady announced
that in the future they will concentrate
their entire efforts on the Park & Til-
ford line of candies. E. L. Milligan,
formerly of Lee & Cady, is to have
charge of sales in Michigan and will
work through Lee & Cady directing
the distribution of the Park & Tilford
candies. He will be assisted by M. G.
Sullivan, who was formerly in the Lee
& Cady candy department. Lee & Cady
have handled Park & Tilford candies
for over nine years. Following the
resignation of Mr. Milligan, Ray
Watko, manager of the cigar depart-
ment, took over the supervision of the
candy department as well.

Grand Haven—The largest run of
whitefish ever experienced on Lake
Michigan was in evidence at this port
for thirty days, ending Tuesday of this
week. The last day of the run the
pound net fishermen brought in 10,000
pounds of whitefish. The next day
only two whitefish were netted. During
the time the run was on no whitefish
were netted at Holland, Muskegon,
Ludington, Frankfort, Charlevoix or
St. Ignace. During Monday night the
fish evidently started North to seek
cooler water. Grand Haven has never
before shipped whitefish to New York
and other Eastern cities, but during
the past month, these markets were
assiduously cultivated. No similar sit-
uation has ever before been experi-
enced by Grand Haven fishermen. The
fish came close to shore in compara-
tively shallow water, which is a very
unusual occurrence.

 

Manufacturing Matters.
Detroit—The Detroit Graphite Co.,
550 12th street, has changed its name
to the Fort Twelfth Corporatior.

TRADESMAN

Detroit—The Electric .Brake Sales
Corporation, 16573 Kentucky avenue,
has been incorporated with an author-
ized capital stock of $15,000 preferred
and $5,000 shares at $1 a share, $9,000
being subscribed and paid in.

Detroit—The Detroit Graphite Co.,
550 12th street, has merged its busi-
ness into a stock company under the
same style with an authorized capital
stock of $100,000, $1,000 of which has
been subscribed and paid in in cash.

Detroit — The Chance Processed
Steel Co., 300 Whitmore Road, has
been incorporated to toughen metal
and metal products by secret process,
with an authorized capital stock of
$10,000, all of which has been sub-
scribed and $1,000 paid in.

Detroit—The Vicid Oil . Clarifying
Co., Inc., 8347 Woodward avenue, has
been incorporated to manufacture and
deal in oil clarifiers and parts thereof,
with an authorized capital stock of
$5,000 common and $5,000 preferred,
$10,000 being subscribed and $1,100
paid in.

Detroit—William F. Otto, manufac-
turer and dealer in saddlery and other
leather goods, has merged the business
into a stock company under the style
of Wm. F. Otto, Inc., 19372 Wood-
ward avenue, with an authorized cap-
ital stock of $50,000, $25,000 of which
has been subscribed and paid in.

Port Huron—The newly organized
Port Huron Thresher Co. has pur-
chased. the business, stock, patterns,
tools and machinery of the defunct
Port Huron Thresher and Engine Co.,
and will soon begin manufacture. of
threshers, combine. harvesters and
power.corn shellers, E. L. Wilson,
former manager for the engine and
thresher company and manager for the
new concern, announced. The new or-
ganization has leased a building 60x450
feet in area for its factory. The sale
marks the passing of a seventy-nine-
year-old industry here. The business
was started in Battle Creek in 1851
and moved to Port Huron in 1885.

>> ___
Temptations To Profitless Business.

Most professional studies of business
operations find waste due to unneces-
sary variety in inventories clogged with
numerous small lots, and loss arising
from insignificant transactions put into
red by disproportionate overhead. A
typical case is presented by Eldon
Wittwer, instructor of marketing in
Cornell University. A hardware whole-
saler doing a business of about a mil-
lion dollars in a Middle Atlantic city
of moderate size gets its stock from
twelve hundred manufacturers, but
nine-tenths of the merchandise it sells

comes from a fifth of that number and

is made up of 48 per cent. of the brands
and sizes it carries. In other words,
says Mr. Wittwer, 52 per cent. of the
brands and sizes this wholesaler deals
in, comprising 35 per cent. of his aver-
age inventory, could be discontinued
with a loss of only 10 per cent. in sales.
On the customer side similar condi-
tions were found to prevail. Among
a total of 2,086 accounts, 925 (44 per
cent.) were credited with only a tenth
of the volume of business, practically
all of which part was profitless, the loss
being estimated by Mr. Wittwer at

 

June 18, 1930

five and a half thousand dollars. Very
much the most striking thing about
discussions of this sort is that there
should be need of the disclosures they
make, in view of the mass of evidence
to the same effect which has been
brought to public notice in the last
half dozen years.. The Department of
Commerce publishes numerous circu-
lars on the subject, analyses of the
eleven-city census of distribution fig-
ures pointed in the same direction, and
business leaders make it the burden of
many of their public utterances. But
the practice of business for the sake
of business rather than for profits on
money invested remains common.
—_»-+____

The Retail Grocer’s Window Space.

What is a grocer’s window spacc
worth? -How can the merchant best
realize on it?

A cogent answer is supplied by A. D.
S- Palmer, advertising manager for the
National Sugar Refining Co. of New
Jersey.

“The grocer’s window space,’ Mr.
Palmer: said, “is best invested when it
produces the largest amount of sales
for him. The grocer who sells his win-
dow space to a wholesaler or distrib-
utor may prove himself a good real
estate man, but a poor merchant, and
it is difficult to be in two businesses at
one address.

“We have studied this window prob-
lem for many years and the plan we
have adopted as standard has _ been
found to be the most productive all
around. We pay no rent for window
space, but we do furnish the finest
talent and material to make it a real
sales force.

“Whenever we co-operate with a
retail merchant, we do so on a basis of
complete mutual interest; we dress his
window so effectively that it is bound
to increase his sales. We trade our
display and window dressing service
for his space; the trade is absolutely
equal and beneficial all around. It is
the best way, the most resultful way.”

2.22 >_____

Self Denial Is No Longer a Virtue.

Says R. W. McNeel, Boston finan-
cial analyst: “All the money you really
have is what you spend.”

In an arresting, peppy statement,
Mr. McNeel takes the position that the
world has passed beyond the period
when self-denial can be deemed a
virtue.

At this time, when people are won-
dering in the business world what is
coming next, this business expert
makes the statement that from the
landing of the Pilgrims until the end-
ing of the World War, self-denial, ex-
treme thrift and saving were inculcated
in the minds of American people.

Sound doctrine for a pioneer people!
Sound for a country which needed
great quantities of capital, for only by
this process could anything be created.
But no longer.

“Money is not real wealth—money is
useful only for what it can provide,”
says Mr. McNeel. ‘The countries of
the Old World have learned now that
the theories of self-denial are the wrong
theories to build prosperity upon.”

—_—_2>-+__

Information — speculation—fluctua-
tion—ruination,

 

 

eis

a CALA DENY F OMAN ERSTE OO Naa or

 

 

 

 

ey =f

 

senusiiittin

 

June 18, 1930

Essential Features of the Grocery
Market.
Sugar—Jobbers hold cane granulated
at 5.30 and beet granulated at 5.20.

Canned Vegetables—Future toma-
toes are offered rather freely at un-
changed levels. String ‘beans are
bought in a limited way. The Southern
early June peas are in. good demand,
but local interests find it hard to con-
firm an order at the desired prices, and
it is difficult to locate an offering of
any size on the desired grades. Only
one or. two local wholesale grocers
have booked future Wisconsin peas in
any volume. The Wisconsin situation
is devoid of further development this
week, but confirmations of serious
damage to Alaskas, and slight damage
to the crop of sweets have been re-
ceived. A number of canners are still
withdrawn on prices, and those who
quote are inclined to ask more money.

Dried Fruits—An improved tone has
become apparent in the local dried
fruits market this ‘week, and while
sales have not shown much increase,
prices have been somewhat firmer
throughout the list. Spot raisins have
been bringing more money in the past
few days. There are few large hold-
ers of raisins here, and while there are
some fair sized shipments on the way
from the Coast, they will arrive on a
practically bare market and should be
disposed of with relative ease. On the
Coast, raisins have held steady. The
spot market for California prunes ex-
hibits more firmness. Packaged prunes
have been moving in comparatively
better volume than the bulk. There
are few three-district prunes of first
quality to be had on the spot. Most of
the stock on hand now consists of out-
side varieties. Peaches are reported to
be almost sold out on the Coast. The
spot market is close to bare, and the
big consuming season for this item is
just at hand. Most of the “junk con-
signments” have been sold, and it is
generally thought that the market will
soon be bare unless replacements are
brought in. Apricots are in surpris-
ingly short position, but no one ap-
pears to ‘be greatly concerned. There
are no Blenheims available except a
few standard, choice and extra choice,
and only a small quantity of these.
There are some Tiltons and Northerns
here. Buyers seem to have overlooked
the possibilities of apricots, although it
must be said that the movement has
hardly ‘been exciting enough to boost
prices very fast.

‘Canned Fish—In the fish packs, very
little interesting activity took place.
There was a slightly better call for
red salmon, which has become com-
paratively scarce on the spot, with the
Coast sold out. The tone of the mar-
ket here was a little firmer. Maine sar-
dine canners advise that an advance
of 25c per case would take place some
time between June 20 and 25. As there
has been very little demand for this
article in the last few days, it is hard
to tell just what they have been quot-
ing, but it has been intimated by two
or three brokers that the advance may
not be well received.

Salt Fish—The market here has not
really changed to any extent since a
week ago. Stocks of small.and medium

 

MICHIGAN

sized mackerel are still fairly plentiful,
considering the generally light demand.
There have been some offerings of
spring mackerel ‘from Norway, but it
is held here that there is none to be
had abroad, and ‘that this is only a
market “feeler.’ There are no cured
salmon to be had here and the market
has been bare for some time. Matjes
herring is scarce, though there is a
shipment due to arrive next week.
Price, of course, will depend on the
quality.

Nuts—The enactment of the tariff
bill last week was held by importers
to be the signal for advances in prices
of shelled nuts, and it was thought that
throughout the whole list there would
be steady gains in values. To begin
with, it was pointed out ‘by one im-
porter, nut meats are 5@10c per pound
under what they were at this time a
year ago, and stocks are materially
lighter. Even if the tariff had failed
to go through, the trade was looking
to higher prices, but now that it has it
is held that these prices are bound to
jump and keep on jumping until they
are considerably above the prevailing
levels. Some items in the unshelled
nut list will be affected, too, of course,
and stocks are light in that field too.
The week under review has been de-
void of excitement, barring the tariff
passage. Stocks have steadily shrunk
on a light routine demand, and the
tone has ‘been firm on everything in
the list.

Rice—Storm proofs is entirely ex-
hausted. Blue rose is strongly held,
with local stocks rather light. Busi-
ness is generally described as satisfac-
tory in volume, considering the time of
year.

Sauerkraut—No improvement in the
demand for ‘kraut, either bulk or can-
ned, has appeared in the local trade
this week. The tone of the market in-
clines toward easiness. Futures con-
tinue to arouse little interest.

—__>- +.

Review of the Produce Market.

Apples — Kent Storage Co. quotes
as follows:

Ganos, A Grade _.. 20.0) $2.00
Ganos, Commercial _____------- 1.50

Asparagus—90c per doz. for home
grown,

Bananas—6@6%4c per Ib.

Beets—75c per doz. bunches for
home grown.
Butter—Jobbers hold 1 Ib. plain

wrapped prints at 33c and 65 lb. tubs
at 32c for extras and 3lc for firsts.

Cabbage — New white stock from
Tennessee is selling at $2.50 per crate
of 100 Ibs.

Carrots—90c per doz. bunches or
$4.25 per crate for Calif. grown.

Cantaloupes—Calif. stock is held as
follows:

Jumbo, 45s 2250 $4.25
Sambo; 368 2. 4.20
Standatds, 45s... = 3.75
Flats; 12 to 19.25. 1.75
Cauliflower — $3.50 per crate for
Calif. Crates hold 9, 10, 11 or 12.

Celery — Florida stock, $5.25 for
either 4s or 5s. Bunch stock, 90c.

Cocoanuts—90c per doz. or $6.50 per
bag.

Cucumbers—No. 1 home grown hot

TRADESMAN

house, $1 per doz-; No. 2, 75c; outdoor
grown, $2.50 per hamper.

Dried Beans—Michigan jobbers are
quoting as follows:

C.F Pea Beans 2225-254 $600
Light'Red Kidney ~--------.---- 6.50
Dark ‘Red Kidney <2... _.-.+_. 7.29

Eggs — Local 22c for

strictly fresh.

dealers pay

Green Corn—50c pr doz. for Flor-
ida.

Green Onions — Home grown, 30c
per doz.

Green Peas—$3.25 per hamper for
Calif. Grown.

Honey Dew Melons—$4.25 for 8s
and $4 for 12s,

Lettuce — In good demand on the
following basis:
Imperial Valley, 4s, per crate _-_--$3.50
Imperial Valley, 5s, per crate ____ 4.00
Hot house grown, leaf, per Ib. ___ 6c

Lemons—To-day’s quotations are as
follows:

oe $9.50
Oe See 9.50
we eee ee 9.00
$00 Red Bath 9.00

Limes—$1.50 per box.

Mushrooms—/0c per lb.

Oranges—Fancy Sunkist California
Valencias are being offered this week
on the following basis:

a $8.00
ee 8.50
Ls 8.75
ae 8.75
-—..LhL.. 8.75
oF. 8.75
eo 8.50
We 8.00

New Potatoes—South Carolina re-
ceipts command $5.75 for No. 1; Texas
Triumphs, $3.50 per 100 lb. bag.

Onions—Texas Bermuda $2.50 for
white and $2.40 for yellow.

Parsley—50c per doz. bunches.

Peaches—$4 per 6 basket crate for
white varieties from Georgia.

Peppers—Green, 60c per dozen for
California.

Plums—$2.75 for 4 basket
from Calif. Apricots the same.

Pieplant—$1 per bu. for home grown.

Potatoes — Home grown scarce at
$1.75 per bu. on the Grand Rapids
public market; country buyers are
mostly paying $1.50; Idaho stock, $4.75
per 100 lb. bag; Idaho bakers com-
mand $4.75 per box of 60 or 70.

Poultry—Wilson & Company pay as
follows:

Eigavy fowls 9 19c
Eight fowls 2 16c

Radishes—l5c per doz. bunches of
outdoor grown.

Spinach—65c per bu.

Strawberries—$3 per 14 qt. crate for
Benton Harbor and Kent county.

String Beans—$1.10 for Climax bas-
ket from Florida.

Summer Squash—8c per lb.

Tomatoes—$1.10 per basket; three
basket crate $3.

Turnips—$1.40 per bu. for new.

Veal Calves — Wilson & Company
pay as follows:

crate

eae l6c
God ee 14c
Meda) 12c
te 10c

5

Water: Melons—50@65c for Georgia.
Wax Beans—$ha0 for Climax bas-
ket for Florida.
——_—_ - +
Customers Feel at Home.
“We feel that one of the
jobs confronting a grocer to-day is the

biggest

matter of getting customers into the
Nathan Lurie,
owners of a very successful store in
Detroit.
them feel at home here.”

John and

store,” said
“That's why we try to make

The Lurie brothers do not stop with
a cheering greeting and helpful sugges-
tion. They give food shows during
the year, at which they make special
offerings, give samples and even go so
far as to develop a party spirit, as they
call it.
and ginger ale,

They serve coffee, sandwiches,
inviting the whole
neighborhood to come in and see the
many delicacies they have to offer.
They make*customers feel at home
by keeping merchandise. within reach.
Push-items are tumbled into a basket
or box, placed where the customer can
examine the weight, size and _ labels.
that cus-
tomers can go around in back and help

Counters are so arranged

themselves. They feel that in a very
short while all counters will have dis-
appeared from the up-to-date grocery
store.

The Lurie brothers’ store always has
attractive window displays. The own-
ers are great ‘believers in the use of
timely ideas in dressing their windows.
They even make displays in connec-
tion with occasions which are not as-
soeiated with special food purchasing
and find it profitable. “It means,” they
say, “that we get just one more favor-
And we
believe that this feeling of good will

able response to our store.

has been one of the greatest reasons
for our success.”
a

Seamless Cans May Be Made From

Cellulose.
transparent cellulose con-
tainer is being developed by the Hy-
gienic Tube Co. from a synthetic sub-
stance called Hyguloid—an odorless,
flavorless material
withstand processing.

A new

which is said to
Cans made of
Hyguloid are cut from seamless tubes.
The ends are of enameled tin plate,
crimped in the usual manner by or-
dinary can-closing machines,

—_+~-.+___

Red Breast’s Return.

I surely see our robin back!
Out there upon the tree!
Too cold to sing

And wondering
What may the weather be
But look at that!
How plump and fat
His breast just like a ball
All fiery red
I'm glad he fled
To Dixie after all.

The sparrows welcome red breast back
How close they are to him
But see his eyese—
And oh how wise
looks upon the limb
Yet no reply—
They chirp, they try
To learn about the south
But silent, proud
No note aloud
He lets escape his mouth.

H

®

That surely is our robin back
Why Bobby how are you?
Now you remember
Way last November
You bid us all adieu
To go away
You said to stay
When mocking birds would sing
But here you are
True calendar
Of the return of Spring.
Charles A. Heath,

 

6

IN THE REALM OF RASCALITY.

Questionable Schemes. Which Are
Under Suspicion.

Jamestown, N. Y., June 10—We are
attaching a cilpping from a local paper
which may be of interest to you.

In the summer of 1928, Montgomery
Ward &- Co. ran an advertisement in
a Western paper offering Crescent
wrenches at a price which is about the
retail dealers cost. One of our repre-
sentatives bought one of these wrench-
es and found it was not a Crescent, but
a very cheap imitation.

We protested at the main office in
Chicago and on Oct. 30, 1928, their
merchandising department issued an
order to all branches instructing them
to discontinue the use of the name
“Crescent” in connection with adjust-
able wrenches.

Regardless of this, about sixty days
ago, advertisements appeared in a
number of papers featuring “one 10 in-
Crescent wrench and one 10 in. Still-
son wrench for $1.” Needless to say,
neither of the tools were genuine, both
being a cheap grade put up under their
private Lakeside brand.

We believe that our
ourselves are entitled to protection
from this type of competition. Hence
this suit. Crescent Tool Company.

dealers and

 

The newspaper item above referred
to is as follows:

3uffalo, N. Y., June 9—Claims of
fraudulent advertising against Mont-
gomery Ward & Co., of Chicago, mail
order and department store chain, are
contained in an equity action brought
against the company in United States
District court of Buffalo by the Cre-
scent Tool Co., of Jamestown, for
$50,000 damages.

Karl Peterson, president of the
Crescent Tool Co., through his attor-
neys, Jackson, Herrick, Durkin & Leet,
of Jamestown, alleges infringement on
the Crescent trademark as applied to
tools produced by the Jamestown man-
ufacturer. The Crescent company,
which has been turning out tools for
twenty-two years claims Montgomery
Ward & Co., agreed to discontinue the
alleged fraud Oct. 30, 1928, but in re-
cent sale advertisements it has disre-
garded the written assurance to stop
the alleged infringement.

The Crescent Tool Co. claims that
the Crescent tools featured in Mont-
gomery Ward & Co., advertisements
were not made by the Jamestown com-
pany; that they are cheaply made and
so inferior to the Jamestown-made
products as to discredit and injure the
name of the Crescent company.

It is alleged that this type of adver-
tising not only is a fraud upon the
pubile but dec@ives purchasers. It is
claimed the Jamestown company al-
ready has suffered damages to sales
exceeding $50,000. An injunction is
asked to prevent the continuation of
the alleged fraud, together with an ac-
counting of profits of Montgomery
Ward & Co., and damages sustained
by the Crescent Tool Co.

 

Improper use of the words “Manu-
facturers” or “Factory” in advertising
will be discontinued by copartners en-
gaged in the importation of watch
movements and in the sale and dis-
tribution of watches, according to a
stipulation between the company and
the Federal Trade Commission,

The respondents agreed to discon-
tinue use in advertising of these words
in any way that would imply that the
company owns, operates, or controls
a factory for the manufacture of its
products.

“Knitting” and

Using the word

 

MICHIGAN

“Mills” as a part of its trade name
and using the words “Knitting” and
“Mills” or “Manufacturers” in adver-
tisements when it neither owned, op-
erated nor controlled a mill wherein
its products were made, a corporation
selling and - distributing women’s
sweaters signed a stipulation with the
Federal Trade Commission agreeing to
these representations at
least until such time as it actually owns

discontinue

and operates a factory.

 

Disparagement of a competitor's
products will be discontinued by a cor-
poration manufacturing a preparation
for the home curing of meats, accord-
ing to a stipulation agreement between
the company and the Federal Frade
Commission-

The respondent will cease the use in
advertising of all statements implying
that products of a competitor or com-
petitors are dangerous
and deleterious to health, and from use
of any statements which may deceive
the public into believing that these
competitors’ products are injurious to
statements war-
ranted and supported in truth and in
fact.

The company also agreed to stop
using the statement “The impure prod-
uct made by the destructive distillation
of wood known as pyroligneous acid

or poisonous

health, unless such

is not suitable for food,’ purporting to
be Food Inspection Decision No. 140
of the United States Department of
Agriculture, or of any other citations
of the decision which have the ca-
pacity to convey an erroneous belief
as to the true meaning of this decision.

“Publishers, advertising agencies and
radio stations hereafter must be pre-
pared to defend any
they handle.”

Coming from W. E. Humphrey of
the Federal Trade Commission in an
address made recently over the radio
at Washington, this
‘cates that the Commission has declared

advertisements

statement indi-

no let-up in its activities against ques-
initial
trade practice conference with period-
ical publishers held in New York, Oct-
9, 1928.
adopted asking the National

tionable advertising since its

At that time a resolution was
Better

_Business Bureau to undertake a regu-

lar observation of display advertising
in periodicals, the investigation of any
such advertising which seemed fraud-
ulent, the notification of advertisers
and publishers of their findings and,
in the event of necessity, laying of
such cases formally before the Federal
Trade Commission for action. Mr.
Humphrey’s address follows. in part:

“The people of this country are an-
nually robbed of hundreds of millions
of dollars by false and misleading ad-
vertisements appearing in the news-
papers and magazines. I do not refer
to those in the twilight zone, but those
that are shamelessly and brazenly false
on their face—such as those holding
out alluring promises of lucrative em-
ployment to the unfit; those that are
insidiously lewd and indecent; patent
medicine advertisements for incurable
diseases, frequently injurious, never of
any value, that rob the victim not only

TRADESMAN June 18, 1930

 

 

Hunt Bros.
Canned Fruits

Carefully Selected--Cor-
rectly Processed.

Increased sales each year
on this wonderful line of
California and Oregon
Fruits clearly indicates
its popularity.

 

 

Hunt Bros. Canned
Fruit--A line for the
Independent Mer-
chant.

 

 

LEE & CADY

 

 

 

 

 

Sor anasto aeeacgmetetttnes mg an fmm eR Pin gn MN

 

 

 

 

 

 

 

 

 

 

 

June 18, 1930

MICHIGAN

 

TRADESMAN

 

of his money, but often of life; various
methods for correcting bodily deformi-
ties; beauty creams and rejuvenating
cosmetics—and perhaps the greatest of
all just at present—the many anti-fat
remedies, appliances, soaps, belts, pow-
ders and medicines, all of them fakes
and all of them dishonest, and some
of them dangerous.

“Fabulous sums are spent for these
anti-fat frauds since the female skele-
ton has become the fashion of this
country. But the men are as gullible
as the women, as is shown in the mat-
ter of hair restorers—one of the worst,
most intriguing and aged of frauds.
Few men with bald pates seem to be
able to withstand the allurement of
this ancient and shameless fraud.

“The fat woman and the baldheaded
man in stupid faith lead this endless
procession of suckers.

“The painted face of to-day is the
billboard whereon is shown the great-

est display advertising that the world ©

has ever seen.. Some of it might be
classed as false and misleading, and
much of it probably could be said to
come within the legal meaning of un-
fair competition. The painted face
furnishes one of the most lucrative
businesses in the United States as well
as one of the most fruitful fields of
fraud, and one of the most insidious
means of preying upon the credulous.

“Until recently, many newspapers
and magazines were filled with this
class of advertisements. I counted 110
in a single issue of a well known pub-
lication. Recently the radio has been
used to some extent by these fakers.
The Department of Justice, the Post
Office Department and the . Federal
Trade Commission have all been trying
to put these frauds out of business.
But the result has been disappointing.
We have accomplished comparatively
little.

“Another class of advertising that
has been condemned by the Federal
Trade Commission is the publication
of paid testimonials, unless the adver-
tisement shows conspicuously on its
face that the testimonial has béen paid
for. This is a far-reaching decision
and will affect advertising along many
The Commission believes that
this action is in the interest of the pub-
lic and will receive public approval, and
that it will have the endorsement of
the fair advertiser.

“It may be embarrassing to some
statesmen to have it published that
their praise of certain smokes is in-
spired by a consideration. It may be

lines.

disconcerting to certain society Celebri-

ties that their enthusiastic praise of
certain cosmetics was for cash. It
appears that a class of prominent peo-
ple are not able to earn all the money
they desire by either hand or brain,
so they are using their complexions
and their appetites.

“For three years after I went on the
Commission, these advertisements I
have heretofore mentioned were con-
stantly flaunted in my face, to remind
me that it was the duty of the Federal
Trade Commission to suppress such
frauds. All of our efforts to suppress
them were practically futile.

“I gave notice that thereafter I

would insist that the publisher and the
advertising agency that furnished the
advertisements, be made parties in all
suits to suppress fraudulent advertis-
ing.

“T awaited the reaction. I was great-
ly gratified to find that it was enthusi-
astically favorable—far beyond what I
had expected.

“The result was that a conference
was called in New York by the period-
ical publishers, representing over 6,000
magazines. This conference voluntarily
and unanimously adopted a plan that
has done more to clean the volumns
of the press of the country of this
shameless advertising than any or all
other plans put together that the Gov-
ernment has ever tried.

“The magazines with few exceptions
have kept faith and have carried out
their promises made at their confer-
ence—and are cleaning their own col-
umns of this criminal filth. Many mag-
azines that carried from five to fifty of
these advertisements have discarded
them all. Many now carry only a few
of the less objectionable ones.

“The Commission has created a
special board for the express purpose
of dealing with this special problem.
Within the last six months, the Com-
mission has commenced proceedings
against over 500 of these fraudulent
advertisers and the publishers, and the
advertising agencies that handle their
advertisements. This fight will be
pushed just as rapidly as the Commis-
sion can handle the cases.

“T give you the information to-night
that publishers, the advertising agen-
cies, and the radio stations hereafter
must be prepared to defend any adver-
tisements they handle, before the Fed-
eral Trade Commission and before the
bar of public opinion. The law makes
them liable for any fraudulent adver-
tisement to which they may help give
publicity, and the
make them

Commission will
parties in all actions
brought against the advertiser where
they have assisted him in his fraudu-

‘lent scheme.

“In making the publisher a party to
a suit to suppress fraudulent advertis-
ing, the Commission in no degree is
interfering with the freedom of the
press. It in no degree attempts to in-
crease the responsibility of the pub-
lisher. The law makes the publisher
responsible for any fraudulent adver-
tising he may carry in his columns.
The publisher, like everyone else, must
take the responsibility of conducting
his business according to the law.”

———_> ++ ___

Memory.

Oh! Living, tender thing

So fearlessly meandering

All through the past; and now

Dost cher'sh still the vow

Of lovers fond and dear

Until draws one so near

I feel her very hand

Her lips I understand;

Her smiles upon her face

Return with added grace

Far lovelier to-day

Than sunbeams at their piay

Across the garden bower

Once fairer for her flower.

For there we sat again

In contemplation, then

She vanished ere I spoke

And though no silence broke

A wanderer dreaming still

Kept listening, spellbound till

Awakened by the sun—

For morning has begun.
Charles A. Heath,

 

Keep Your Will A
Living Document

Do Not Permit It To Stagnate With
Out-of-Date Provisions

It should change as the needs of your
family develop. Provisions which were
ideal at one time often prove utterly
unsuitable at another. Some grow up
and go into business; daughters marry.
The family circle grows and _ shrinks;
your circumstances change and so

should your Will.

GRAND RAPIDS TRUST CO.
Grand Rapids, Michigan

 

 

 

Old Master
COFFEE

Universally Conceded To Be the Best
Brand on the Market For the Money.

SOLD ONLY BY

The Blodgett-Beckley Co.

Toledo, Ohio

 

 

 

 

 

Always Sell

LILY WHITE FLOUR

“‘The Flour the best cooks use.’”
Also our high quality specialties

Rowena Yes Ma'am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING CO. Grand Rapids, Mich.

 

 

 

 

 

MICHIGAN

 

TRADESMAN

 

June 18, 1930

 

REPARATION BONDS.

The German government interna-
tional bonds, representing the first rep-
aration loan authorized by the Young
Plan, are now on the world market.
There have for long been talk and dis-
cussion of the necessity of commercial-
izing the reparation debt- The first
step toward this desired goal has now
been successfully taken.

In New York the bonds, offered for
subscription at 90 to yield 6.20 per
cent., were quickly oversubscribed. The
books were closed within two hours,
and in subsequent trading on the Stock
Exchange the bonds promptly ad-
vanced more than a point. In Europe
they will undoubtedly be taken up
with equal enthusiasm, for it has been
known for some time that France is
ready to oversubscribe its portion of
the issue. Consequently, there will be
made immediately available for the
stipulated purposes of the loan a total
sum of $300,000,000. Two-thirds of
this amount will be allocated to the
commercialization of Germany’s pay-
ments to her creditors and one-third
will be reserved by the German gov-
ernment for the services of its railway
and postal systems.

The loan stands as the first opera-
tion of the new Bank fot International
Settlements and of what may turn out
to be a new era in international finance.
It is too much to expect that its much-
heralded influence upon European eco-
nomic conditions will be at once mani-
fest, but it marks a consummation of
the tedious efforts of the past year to
end the uncertainty which has held
back Europe’s economic recovery ever
since the war. Not only is the repara-
tion debt question settled but the pay-
inents which Germany must henceforth
make are completely divorced from all
political considerations.

With the banking support which
has been mustered for the aid of the
Young Plan’s program there has never
been much question as to the success
of this bond issue. Nevertheless, its
oversubscription can be interpreted in
no other way than as an emphatic ex-
pression of public approval of the
whole reparation settlement.

 

COMMODITY PRICES SLUMP.

Another spectacular collapse in com-
modity prices was the chief develop-
ment of the week from a general busi-
ness and industrial standpoint. After
holding at a fairly steady level for six
weeks, there was additional weakness
in quite a list of products. The An-
nalist weekly index fell to 129-7 as a
result of abrupt declines in farm and
food products and textiles. Only the
fuel, chemical and metals group stood
firm, but the latter was affected to-
ward the close of the week by another
clash in copper.

The most recent figures on com-
modity stocks disclose the probable
basis for this further sagging. While
the Department of Commerce index
of raw material stocks at the end of
April was down to 142 from 152 in the
preceding month, it still stood above
the 136 registered a year ago, when
demand was much heavier than it is
now under reduced operations in in-

dustry. The index on stocks of man-
ufactured goods was higher at the end
of April and at 128 compared with 122
twelve months before.

This increase in manufactured goods
is not a favorable omen, particularly
in view of the sharp declines in com-
modity prices. It means that sooner
or later lower raw material prices will
have to be reflected in lower quota-
tions on finished goods. and the ac-
cumulation of inventories will hasten
such action.

It is probably true that not a few
producers were encouraged by the op-
timistic forecast from one quarter or
another to proceed less cautiously than
was wise in their operations. They
looked for a short depression and did
not see the need of holding down
stocks much under a year ago. The
collapse in commodities adds to their
difficulties, since competition will no
doubt force values down to the new
and lower level.

 

LIMITED PRODUCTION.

Dr. Carl Scholtz, Professor of Eco-
nomics in the Wharton School of the
University of Pennsylvania, has added
his voice to the rising chorus which
demands limitation or control of com-
modity productions as a means of in-
dustrial stabilization. Here is a subject
which, despite the little attention gen-
erally given it, holds the kernel of a
social and economic problem that soon
miay prove to be as troublesome to the
world in general as any it has ever had
to face.

All farm-relief legislation recently
attempted by Congress rests on the
principle of restricted production of
grain. The production of copper is
being consistently .restricted to main-
tain what is called a fair scale of prices.
Coal production is restricted. Attempts
have been made to restrict rubber and
coffee at the source.

Only one voice is lifted energetically
against this practice, and that is the
voice of Henry ford, who holds defiant-
ly that restriction of commodity pro-
duction is a way to poverty and not
to wealth. Commodities, as Mr. ford
sees them, are wealth. Overproduction
of essentials is, therefore, impossible
in a well-organized country. Grain,
coal, copper, oil, iron and the like are
necessities of modern life. Since science
is now able to make profitable use of
everything taken from the soil, excess
production is possible only among peo-
ple who haven’t yet learned to make
intelligent use of their opportunities.

In the ford philosophy the world—
and the whole world is now consider-
ing the restriction of commodity pro-
duction—needs' more science in indus-
try, better system of marketing and
distribution, lower costs and higher
wages. Thus every useful gift of the
earth could be used, all people could
be happy and all nations prosperous.

 

CROPS ARE THE KEYSTONE.

Just when business conditions will
return to normal is still the foremost
question in all branches of trade and
industry. The general idea of most
authoritative observers is that the fall
will witness recovery. Some hold a
normal level will be reached by that

 

time, while others contend that it will
probably be next spring before the
depression is entirely over.

An increasing amount of satisfaction,
however, is being taken in the fact that
trade totals have been fairly well sus-
tained. Chain store business, if the
factor of additional units is eliminated,
has been ahead of a year ago and de-
partment store vélumeé only 3 per cent.
lower to date. The volume of goods
going into consumption is very likely
somewhat above last year’s total. Food
sales are also keeping ahead.

Only in automobiles, radio and some
other accessories of modern living has
there been a slump in consumer de-
mand. And yet the slackened call for
these articles, of course, has brought
about that decline in employment and
purchasing power which, with the
slump in export trade, prevents a
speedy end to the present reaction.

But over this period of reduced ac-
tivity, it is clear that stocks are being
cleared and potential demand built up
to a point where it must soon become
operative. A great deal depends upon
the income realized from the crops.
For the present this must be regarded
as the keystone on which the forecast
of recovery next fall rests.

 

TRANSATLANTIC AIR SERVICE:

It has been generally assumed as a
result of the remarkably successful
flights of the Graf Zeppelin that it
would not now be long before a reg-
ular transatlantic service
3ut it appears
that we are likely to see this develop-
ment sooner than we _ had

dirigible
would be inaugurated.

realized.
Upon sailing for Germany two or
three weeks ago Dr. Eckener stated
his belief that two dirigibles would
be making weekly trips between Ger-
many and the United States by Sep-
tember, 1931.

It will be necessary to complete con-
struction on the dirigible now being
built at Friedrichshafen before this ar-
rangement can be made and also to
arrange for a port of call in this coun-
try. Lakehurst is a possibility for the
Western terminus of the dirigible line,
but, according to Dr, Eckener, a port
in the neighborhood of Washington or
Baltimore might prove more advisable.
In any event, the American hangar will
be near enough to New York to en-
able the dirigible service to compete
with the steamship service now avail-
able here.

Some two years ago no less an
authority on aviation than Colonel
Lindbergh declared, “The airship has
definitely estalflished its present-day
superiority over heavier-than-air craft
for trans-oceanic travel.” As he in most
matters dealing with air travel, Colonel

Few persons will feel inclined to
criticize the Federal Radio Commission
for ordering broadcasting station
KVEP of Portland Ore., off the air for
“the consistent use of indecent, pro-
fane and objectionable language.” The
language was used by an unsuccessful
candidate for the Republican nomina-
tion for Congress, and complaint was
filed by the Better Business Bureau

and other organizations of the Oregon
city. There is here apparent no op-
pressive censorship, but rather the ex-
ercise of ordinary police power to pre-
serve, as the Commission puts it, the
decency of American society. The’ gen-
tleman was privileged to say what he
pleased about his opponents, but it has
been ruled that it had to be said in a
gentlemanly way. His offense lay, as
the old cockney song has it, in “not
exactly what he said but the blooming
way he said it.” l
THE ENEMY AT HOME.

The Secretary of Agriculture of New
Jersey, William B. Duryee, has re-
quested over the radio that Americans
spare a moment from their internation-
al apprehensions to consider the enemy
within our gates.

This enemy is the insect army which
attacks all things that grow and par-
_ ticularly those that are useful to man.
According to Mr. Duryee, thirty-seven
species of these foes came from other
countries asd have grossly abused our
hospitality. Seventy-three are reckon-
ed as serious and a few are rather
terrifying in their possibilities of dam-
age.

The Government is constantly at
war with this enemy, but needs the
citizen’s help. Particularly must the
plain-clothes army of gardeners and
farmers beat back the hosts of beetles
with traps, sprays and poisons.

 

DRY GOODS CONDITIONS.

Weather conditions turned less fav-
orable to retail trade during the past
week in many sections of the country
and the recent good pace of selling
was reduced. Furthermore, there were
other adverse influences added in the
shape of further sagging in security
prices, more widespread anxiety over
the effect of the tariff and comment
on the unemployment situation which
indicated that not much headway has
been made in reducing the number of
unemployed. These developments were
not calculated to improve buying sen-
timent among consumers. However, a
number of seasonal lines were active
when the weather encouraged shop-
ping:

SEE a

When we awake after a sound and
refreshing sleep with every organ in
tune and at concert pitch, and thank
whatever gods we believe in that we
are alive, well, young, strong, buoyant
and exuberant with animal spirits at
the top-notch; when we are full of joy
that the world is so beautiful, that we
love our dear ones and can throw our-
selves into our work with zest and
abandon because we like it; when our
problems seem not insoluble and the
obstacles in our path not insuperable;
when we feel our enemies are either
beaten or placated: in a word, when
we face reality gladly and with a stout
heart even if it is grim and painful,
and never doubt that it is good at the
core and all evil is subordinate to good,
that even if we are defeated and over-
whelmed in a good cause all is not
lost; when we feel that we live for
something that we could die for if need
be—this is morale,

 

 

 

 

 

i
i
z
é
&
|
<
5

 

 

 

 

+

 

 

June 18, 1930

MICHIGAN

TRADESMAN

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

I fully intended to cover a small
chain of interesting cities and towns
last Saturday, but when I looked at
the thermometer at Allegan and noted
that it recorded 86 degrees, I threw
my trip sheet and data on the back
seat of the car on the theory that no
man of my age should persist in call-
ing on customers and friends so long
as Old Sol was so prodigal in his
effulgence. I should have made for
the Lake Shore and returned home
via U S 131, but as I coveted a call on
a friend at Plainwell I headed East
and North, speeded on by the brisk
Southwest wind which kept us com-
fortable so long as we kept in motion,

At Otsego I tarried long enough to
exchange a word with Mr. Kohlen-
stein, the long-time dry goods mer-
chant. He made me acquainted with
two of his three children—a frail little
lass of perhaps twelve and a rugged
lad perhaps two years younger. I
undertook to negotiate a purchase of
the young lady, but she objected so
strenuously to the transfer of owner-
ship that I decided to defer the nego-
tiations until a later date.

 

That reminds me that I urged Mr.
Kohlenstein to bundle his interesting
family into the family bus some day
and visit the site of the famous Ox
Bow. dam while it is in process of
construction. The locality is easily
reached by two or more methods of
approach. One is up (or down) U S
131 to Morley, thence West by a good
gravel road. Another route is by
forty miles of cement from Grand
Rapids to Newaygo, thence East to
Croton Dam, thence North along the
West bank of the Muskegon river. In
taking this route the driver can re-
turn to Croton, and get a second view
of operations on the dam by following
a sandy road up the East side of Mus-
kegon river, thence to U § 131 via
Morley. If one view of the improve-
ment is thought sufficient, the gravel
roads from Croton to Howard City or
Sand Lake are always in good condi-
tion. I prefer the latter route, because
it takes one through the thrifty
farming country around Ensley Cen-
ter. I am told that the things now
being done at the dam are especially
interesting. Two large forces of men
are at work—one during the day and
another at night; that the work of
construction is proceeding so much
more rapidly than was expected that
the great undertaking will be accomp-
lished in twenty-two months, instead
of thirty-six months, as originally
planned. The Morley Mercantile Co.
conducts the supply store at the dam
and also supervises the feeding of the
army of men employed, which affords
ample assurance that no one will go to
bed hungry.

 

I do not know who planned the
main street through Otsego, but the
man who is responsible for this beau-
tiful thoroughfare certainly ought to
have a monument. With the lining of

wonderful trees, which are now of
commanding size and beauty, the
street is one of the most attractive I
have ever had the pleasure of navigat-
ing.

 

I undertook to shake hands with the
of the independent grocery
stores at Otsego, but they were all so
busy I could not accomplish my pur-
Finding the Kroger store de-
void of customers and with every ap-
pearance of desolation and gloom I
undertook to persuade the manager
personally that he ought to take the
Tradesman so that when he engages in
business for himself, he would be in
possession of dependable knowledge
on a few things he never could acquire
while in the employ of a chain store.
I was not successful, which led me to
conclude that the manager was still
too enamored over the policy of short
weights, short count and short meas-
ure to see the light. He will see it
ultimately, if he happens to be arrested
and fined a few times by irate cus-
tomers who have been swindled.

owners

pose.

 

At Plainwell I was pleased to find
George W. Gilkey, Manager of the
Michigan Paper Co., in his office and
to learn that the mill had run full
time on the three tower system ever
since Jan. 1. A contract has been
awarded for a new power plant which
will furnish employment to a consider-
able number of men for several weeks.

I stopped at Shelbyville long
enough to shake hands with one of my
oldest friends in the mercantile line—
D. D. Harris—who bears his years
with becoming dignity.

As I passed through Bradley, I was
forcibly reminded of the beautiful
memory of Lee Deuel, who handled the
mercantile end of the village for many
years. I think Mr. Deuel has
been dead more than a dozen years
years, but the memory of his honor-
able merchandising methods will be
preserved as a heritage to the village
so long as a single friend or customer
of the genial merchant remains this
side of the grave.

 

The same is true of the Pickett
brothers at Wayland and E. N. Bates
at Moline. These men were stalwart
characters who dealt squarely with
everyone—creditor and customer alike.
Their hands were never soiled by the
inordinate love of money. They would
probably not be able to cope with the
traders of to-day, because they were
merchants of the old school, but they
did their work well and the world is
better for their having lived in it.

I do not believe the pressure which
is being brought to bear on Governor
Green from so many different direc-
tions will cause him to change his
mind regarding a third term. He made
the people a definite promise when he
was a candidate the first time. I do
not think all the money in the world
could induce Mr. Green to violate that
promise. I am sorry he made that
promise because if Groesbeck gets in
the race again this year—for a fourth

term—Fred Green could be depended
upon to beat him to a frazzle. No
greater calamity could happen to the
people of Michigan than to have an-
other regime of misgovernment such
as Groesbeck would surely give us,
including the peculating ability of for-
mer partner Bailey to use the Security
Commission as a vehicle to feather his
nest.

One of the peculiar features of Gov-
ernor Green’s administration has been
the wonderful record he has made for
answering all letters. His mail must
have been very heavy, but no one—
so far as my knowledge goes—has
failed to recetve prompt attention to a
mail enquiry, no matter how import-
ant or how trivial the subject might
be. I do not see how it has been pos-
sible for our Chief Executive to be so
painstaking in this Unfor-
tunately, this quality has
not been cultivated with equal eager
ness by Mr. administration

FESpEect.
admirable

Green’s
leaders. It took me thirty days to get
an answer to a letter I sent the Attor-
ney General and eighteen days to se-
cure from Arthur Wood,
Commissioner of Pardons and Paroles.
I had to make an appeal to the Gov-
ernor in the meantime in order to se-
cure attention. Mr. Green wrote me
that Mr. Wood was dictating a reply
that day, but it required six days for
the letter to reach me. When it did
reach me it was not a reply at all, be-
cause the writer did not touch on the

attention

subject I enquired about.

—_+___

In the talking movie entitled “So
This Is London,” now being shown in
this city, Will Rogers thus discusses
his birth with a representative of the
passport bureau:

“No, I haven’t got any witnesses to
my birth. No, sir. You see, in the
U. S. when somebody appears before
us in person we give him‘the benefit of
the doubt, and take for granted that
he was born. My parents were
Cherokee Indians. Of
people don’t claim to have come over
on the Mayflower or anything like
that, but we met ‘em at the dock when
they landed.” E. A. Stowe.

————E———————EE
National Grocer Co. Jackson Branch
Bought By Symons.

Saginaw, June 16—A visit to-day
with John W. Symons, Jr., President
of Symons Brothers & Co., of Sag-
inaw and Alma, disclosed some infor-
mation that will be of interest to the
grocery fraternity of Michigan and I
am pleased to pass this information
along to you. No local announcement
has been made as yet, so the following
may be considered as news.

On June 10 arrangements were com-
pleted between Mr. Symons and Ellis
T. Barnes for the establishing of the
Jackson Grocer Co. Division of
Symons Brothers & Co., at Jackson.
Mr. Barnes has for several years past
been the local manager of the National
Grocer Co., at Jackson, coming with
that company when the National Gro-
cer Co. was organized.

On June 16 the entire personnel,
which includes employes of the for-
mer Jackson Grocery Co., some of
which have been in continuous ser-
vice for more than thirty-five years,
will become associated with the Tack-
son Grocer Co. Division, with Ellis J.
Barnes as local manager. The organ-
ization will be known as the Jackson

COUFSE, OUF

Grocer Co. Division of Symons Broth-
ers & Co.

This consolidation will in effect
bring together two very fine old in-
stitutiens of more than a half cen-
tury of wholesale grocery service in
Michigan,

This marks a progressive step in the
jobbing business and is a_ distinct
tribute to the faith the organization
has in the future of the retail and
wholesale grocery business.

I am sure that everyone in the trade
will be pleased to hear of this an-
nouncement because it inspires faith
and confidence at a time when it is
much needed. P. T. Green.

A Clear Docket.

The Supreme Court of the United
States last week Monday held a mem-
orable session, the last of its present
term. Handing down deiscions in five
cases, it cleared its docket for the first
time in years. This action even over-
shawed the seating of Justice Owen J.
Roberts. The clearing of the docket
was an achievement that paid silent
William

‘Vatt was

honor to the late
Taft. When Mr.

Chief Justice, nine
month, the Supreme Court was almost

Howard
named
years ago this

literally buried in pending cases. The
docket had not been clear in the mem-
ory of any of the Justices then living-
Chief Justice Taft
centrated on the task of speeding up
the work of the court, and with the
aid of special legislation

accordingly con-

which he
recommended and Congress passed
that work soon was well under way.
Had Mr. Taft lived only two months
longer he would have seen the fruition
of his reforms.
—_+-+___
A Business Man’s Philosophy.

Some time ago I received a letter
from a reader who bitterly criticizes
modern manufacturers for producing
what he called “worthless goods.”
I was interested and wondered
whether this was the opinion of other
consumers; so I sent a copy of the
letter to ten friends asking them to
state their opinions.

My conclusion from the answers re-
ceived was that the vast majority of
buyers are grateful that we are living
in a machine age. They are certain
that we are making progress and that
honesty in trade is more common to-
day than it ever was. Junk is made
for those who wish to buy it, hut the
purchasers have ample warning of
what they are getting.

William Feather.
—_+~-.____

See Fall Vogue For China Figures.

A vogue for ornamental figures of
dogs, cats and other animals is ex-
pected by retail buyers Fall.
3uyers for chain systems and for a

next

few of the larger department stores
have been in the market recently plac-
ing substantial orders for later deliv-
ery. The calls have been chiefly for
china and earthenware figures, which
can be retailed up to $20. Dog de-
signs are in best demand, with cats
and horses next. Natural form and
coloring are desired. The grotesque
figures that sold well last year are
said to be losing favor. So far im-
porters have had the bulk of the early
orders, but

domestic manufacturers

expect to benefit later in the season,

 

10

HITS THE NAIL ON THE HEAD

 

Advertising Which Cannot Fail To
Produce Results.

Ithaca, June 13—I have delayed re-
plying to your letter in order that I
might send you the completed set of
advertisements bearing on the subject
of the chain.

It would not do for me to go after
the trade as you can in your paper,
for they all have friends and we can
get the trade of these friends better
by not hurting their feelings.

I was surprised to find the advertise-
ment reproduced in your paper and I
am not sending these for any purpose
other than to get the opinion of one
well able to judge. I try to see the
question from the viewpoint of the
other fellow, but while one thinks he
is doing this often he is far from it.

I often wonder what will be the
outcome of this move of the chain
stores going into the small towns. In
the large cities they do not do as much
harm as they do in the small places,
for the activities of the cities do not
depend upon the contributations of the
merchants while in towns like ours it
is all they have to depend on. Even
the annuals of our graduating classes
could not be gotten out were it not for
the advertising of the merchants who
understand it is not for advertising
purpose the money is given, but to
help in the local functions.

The people in the cities do not care
nor do they know what sugar they are
using, whether it is cane or beet. Be-
fore the chains came we used very
little cane, but pushed the beet which
is equal to the cane, because by doing
so our farmers were able to help
themselves by using up what they
raised. As to the oleo it is only with-
in the past few years that we have
sold any to any extent. This trade
was created by the chains advertising
the cheap grade at a low price and our
farmers fell for it, with the result the
price of milk has gone down and they
wonder why. Henry McCormack.

In the i-sue of May 28 the Trades-
man published Mr. McCormack’s in-
itial appeal to the public. It covered
the tax situation in Ithaca very clever-
ly, showing how little the chain stores
contribute to the growth and upbuild-
ing of the community. Another
thoughtful discourse appeared in the
Gratiot County Herald of May 22 as
follows: ;

Last week there was something of
a tempest in a teapot or tea kettle or
wash boiler. Many remarked “What
is the matter with your assessor.”
There is nothing the matter with our
assessor. He is the best we ever had
and shows no favors to person or
party. What he cannot find he can-
not tax. The fault is the system
whereby foreign stores are able to
evade paying the taxes the local stores
pay, throwing that part of the tax bur-
den upon you and others who do pay.
What would your tax be if all local
stores did the same? Our assessor is
unable to correct this or he would.
Quoting from the publication of the
Chamber of Commerce of U. S., “Our
taxation muddle is a combination of
many muddles. We are. spending
about ten million dollars of taxes each
working day. Farm taxes range from
20 to 200 per cent. of the net income.
Can our taxes continue to go upward?
Year in and year out could we devote
20 per cent. of our net income to
taxes? Nio nation ever has and sur-
vived.” With real estate—your farms
included—paying two-thirds of the tax-
es of Michigan and being only one-
third of the wealth it shows that if
each one paid his share your tax
would be greatly reduced.

May 29 an especially appealing pic-
ture was presented to the buying pub-

 

MICHIGAN

lic of Ithaca and vicinity, as follows:

This is HMCC again to answer the
question in one of the letters this week.
“How are you benefited by this ad-
vertising?” The answer is, “My de-
sire to promote the prosperity of
Ithaca and the surrounding country.”
A few years ago St. Johns, Ionia,
Sturgis were the ideal business cities
of Michigan. To-day what? I visited
St. Johns last winter when the snow
was piled in a high ridge down main
street leaving a narrow drive on each
side. I asked why. The reply was
that the city had no money to spend
in carting it away. The business was
mostly in the hands of foreign owners
who had no interest in spending their
money in removing it. Visited Ionia
a city formerly proud of its business.
“How’s business?” I asked. The
answer was, “There are not enough
business men left in Ionia to make
business.” How can these things be?
The answer to this is the answer to
the question I asked the owner of a
large number of stores. “Why don’t
you support the communities in which
your stores are located?” His answer
was, “What do I care for these
towns? When they are milked dry
there are other towns waiting for me
to come.” That ‘is my answer. I love
this community. My home is_ here.
My friends are here. It is the finest
place in wh‘ch to live and I want to
preserve it for others Ito enjoy. If you
lived in New York would you care the
snap of your finger about Ithaca?
Only to get the money out of it. After
you got that—good-bye.

In the issue of June 5 Mr. Mc-
Cormack discusses 'the contributors to
a fund which is raised every year to
keep the local fair going, as follows:

An interesting letter was received
which contained this question: “If you
had stores in the cities distant from
your home could you afford to con-
tribute to the many local calls which
stores in small places are subject to?”
The answer to this ayestion would not
change the conditions. In the towns
and most of the smaller cities the local
activities are financed from a portion
of the profits of the local merchants.
The trouble mentioned last week was
caused by the local merchants of St.
Johns, Ionia and Sturgis being large-
ly replaced ‘by the foreign owned
stores who had no interest in anything
local, resulting in the death. of all local
activities formerlv financed by the
local merchants. For example: Our
county fair is a decided help to the en-
tire county but of what interest is it
to ithe New York stockholders of the
foreign stores and how long would an
officer retain his position should he
contribute from the profits to what
they would term as “A little dinky
county fair?” Still the subscriptions
of your home merchants this year will
be well above $2,000 and it will be in-
teresting to know if any of the wealthy
foreign owned stores will contribute
$50 each, as most of your home mer-
chants have done.

The officers of foreign owned stores,
to retain their positions must show
their stockholders a profit. All they
are interested in you is to get your
money, of whic’ you will not see a
penny again. Then why not keep the
community in which you live as it is
to-day, a place well worth living in?

In the issue of June 12 Mr. Mc
Cormack discusses with great candor
the reason why milk has dropped so
low in price and also why Michigan
merchants should encourage the sale
of beet sugar, instead of cane, as
follows:

We all want success, but success is
not possible when confined to a few.
To be successful the community must
be successful. This is a farming com-
munity and our success depends upon
yours, If the market for your crops

TRADESMAN

is good you are successful. Before
the arrival of foreign owned stores,
which have no interest in the farmers’
success, there was not enough oleo
sold to pay for handling. The con-
stant advertising of the cheap grade
increased the trade on it but at a
heavy cost to every farmer, not only
in cutting down the size of his milk
check but oleo has no food value.
Other substitutes, like peanut butter,
have a high food value.

When we sell cane sugar we knock
our farm customers who are making
their money in raising beets. We have
two sugar beet factories in this county.
If they cannot sell their sugar our
farmers cannot sell beets. According
to Government tests there is no dif-
ference between “pure beet sugar” and
‘pure cane sugar’ excepting in the
success or failure of our farm cus-
tomers. We are here to give you what
you want, but we cannot get around
the fact that every time we sell a
pound of oleo or a bag of cane sugar
we are doing a part in destroying our
customers’ success.

We realize the financial condition of
our farm customers and are making
prices barely covering the cost of
handling in our desire to bring suc-
cess to them.

In connection with these preliminary
discussions Mr. McConmack quotes
prices which ought to prove very at-
tractive to his customers. His argu-
ment is always good, his language
simple and easily understood, his
points well taken and his conclusions
irresistible.

+.
Corporations Wound Up.

The following Michigan corporations
have recently filed notices of dissolu-
tion with the Secretary of State:
Doyle Transfer Co., Alma.
Gobleville Creamery Co., Gobleville.
Union Commerce Corp., Detroit.
Detroit Saw & Tool Co., Detroit.
Battle Creek Health Resort Co.,

Battle Creek. .
North Western Timber Co., Manistee.
Senate Realty Co., Detroit.
Petot Shoe Corp., Detroit.
Oriental Coffee Co., Detroit.
Kenyon Corporation, Detroit.
Factories Construction Co.,
Rapids.

Thomson Austin Land Co., Detroit.

Brewer Coal and Lumber Co., Jackson

Sunny Mfg. Co.. Detroit.

Commonwealth Industries, Detroit.

Harry Mack and Leonard Ward, De-
troit.

Hamilton Light & Power Co., Hamil-
ton.

Hanford Jewelry Co., Detroit.

Bush & Lane Piano Co., Holland.

Miller Cedar Products Co., Detroit. -

Mineralite Products, Inc., Saginaw.

Harley J. Fish Holding Co., Battle
Creek.

Peoples National Co., Jackson.

Grand River-Joy Investment Co., De-
troit.

Ireland Motor Co., Ionia.

Guy H. Smith, Inc., Detroit.

Cheboygan Publishing Co., Cheboy-
gan.

Lansing Southern Railroad Co., Jack-
son.

A. Simon & Co., Inc., Detroit.

Martin Krauss, Inc., Detroit.

Paris Merchandise Co., Detroit.

Hanna-Huxford Corp., Detroit.

John D. Mabley Co., Detroit.

—~2+--___

New Store and New Stock.

New Troy, June 13—For your in-
formation, permit me to say that I
have built a store building and have
gone into the grocery and meat busi-
ness here. I conducted a general store
in this town eight years and sold out
to S. L. Ritchie & Sons. I have
hooked up with tthe I. G. A. proposition
and am trying it out. I have done

nicely so far. Opened up May 23.

F. R. Maxim,

Grand

June 18, 1930

 

 

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Or If You Want

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Jos. P. Lynch 10 Day
Sale.

 

A large immediate increase
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That is what a Joseph P.
Lynch 10 day sale can do
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May we furnish definite, con-
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The
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Bldg.
GRAND RAPIDS, MICH.

 

 

 

 

I aa

 

 

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6)

 

 

 

 

 

ot

 

6)

teres

 

ee ee ee

June 18, 1930

MICHIGAN

TRADESMAN

i

 

Why Not Trade at Home?

Grandville, June 17—There are many
kinks to business management which
the general public may not understand.
One of these is the oft expressed ques-
tion, Why doesn’t the public patron-
ize the home merchant for all its
wants?

There is a reason for this which
ought to be known to every village
storekeeper in the land. In these days
of auto travel a few miles to the city
are easily compassed, and when one
can step into a city store and purchase
a needed article at half the price by
his home merchant is it any wonder
so many go to the city for what they
need?

Another fact that stares a customer
in the face is that he cannot find what
he wants in his home stores. Strange
as it may appear in the matter of
stationery there is a lack of variety at
home.

There is seldom a time that one can
purchase so small a matter as a bunch
of envelopes of proper size. On one
occasion a lady ‘went to four different
stores seeking an ordinary letter size
envelope and found only the very
small ones. Why should not the vil-
lave store have more than one sort?

A trip to the city and the customer
finds envelopes of any size he may
choose and buys, remember this, one
hundred per cent. cheaper than the
small ones are sold in his own town.

This may seem a small matter but
when a villager gets to the city it is
natural for him to purchase a few
necessary articles for home use and
almost invariably at a less price than
the home store provides. Are not the
small merchants to blame for this loss
of trade?

Take for instance the matter of
clothing. One has to get to the city
for a suit else wear his old rags and
then the home merchant wonders why
the citizens of his burg do not always
trade at home. Speaking of envelopes
for letter writing the bunch that costs
five cents from the city store is al-
ways ten cents at home providing you
can get what you want.

Would it not be well for the out-
side merchant to look this fact square-
ly in the face and prepare his own
counters for a change? Trading at
home is of course to be commended,
and is usually done in the matter of
groceries, yet why should not the home
merchant keep what his customer
needs for use in the home? If he does
not is it a matter for wonder that he
loses trade?

There is no reason under heaven
why the village merchant cannot sell
as cheaply as he of the city. Taxes
and rents are lower and he can make
purchases as cheaply as can his city
competitor. These things should ‘be
taken into consideration before the vil-
lage merchant condemns his neighbors
for not trading at home. The simple
impossibility of the thing is as plain
as a pikestaff.

Impossibilities are not required of
any man or woman. Good common
sense will show why and wherefore
these things that perplex small town
merchants exist.

Why should not the villager look for
his writing materials at home? Why
is it not possible for some bright-
brained man to open a clothing store
or at least a department devoted to
such?

Look at home, Mr. Village merchant
before you condemn a citizen for go-
ing to town for ‘his supplies. While in
the city some things are purchased that
might be bought at the home store,
but it is hardly to be expected that the
customer is going to make two bites
of a cherry when he can get all that he
requires at one store and that beyond
the boundaries of his home.

There are a great many things to
take into consideration when one is so
often appealed to do his trading at
home, That home store should pro-

vide what the customer wants else it
is futile to expect the whole of his
custom.

Usually small town stores situated a
hundred miles or more from the big
city keep a better variety of goods
than do the suburban merchants. It
is certainly for their interest to do so,
and the farmer learns that home trad-
ing means even cheaper goods than
does the distant city.

It is a fact that country villages
along our railroads have in a measure
gone into the discard. Auto driving
has carried the customer far away from
his home merchant which in one sense
is all wrong.

It is quite necessary for the farming
community if it would prosper to keep
in touch with his home merchant. Back
Over twenty years ago firms in distant
cities sent their agents to farmers ask-
ing their trade, which of course would
be at the expense of the small town
merchant.

I was on a farm myself at that time
but utterly refused to patronize the big
outsiders knowing as I did that pros-
perous villages along the railroads
were necessary to the continued pros-
perity of the farming community.

The same is in a less measure per-
haps true to-day. Farming and mer-
chandising are quite dependent upon
each other and the fact that each has
an equal right to the best in the land
must not ‘be lost sight of for a moment.

One of the main reasons why vil-
lagers do not trade wholly at home is
because, as heretofore stated. the cus-
tomer cannot obtain his wants at the
village store. In the matter of sta-
tionery it seems absurd that the home
stores do not keep the most necessary

kind. Old Timer.
—_++-___
Capes May Disappear as Quickly as
They Came.

It is not so very long since the word
went around that capes were to be
good. Capes instantly appeared on
every conceivable kind of dress, on
blouses, on pajama costumes and on
scores Of coats, not excepting the rain-
coat. The riding habit seemed to be
the only outfit that continued capeless.
Women who did not like capes re-
turned from shopping excursions with
ruined dispositions.

They may now cheer up When a
fashion receives such immediate and
wide acceptance, its smartness suffers
and its life is apt to be short. Already
there are indications that the cape is
going out as fast as it came in. The
most significant report comes from
Paris, where a handful of notably well-
dressed women exert an influence on
styles that spreads across the Atlantic
and reaches to the Pacific. A number
of these women appeared at a smart
evening gathering in Paris recently,
and not one of them wore a cape, or
even a capelet.

Another fact worth noting is that
all these women abandoned the swath-
ed hip-line. The skirts of their eve-
ning gowns hung in ample folds from
the natural waist, or a little below. No
skirts trailed on the floor and several
were actually less than ankle length.
Bodices were more loosely draped, with
that apparent carelessness that is the
sign of true chic. The great style
leaders wear their elegance lightly
nowadays, and the more dressed up
you are the less dressed up you must
look.

——_—_o+-____

If you have lost business on a dol-
lar and cents basis, you must get it
back the same way.

 

A Business School That Is a College of Business Administration

The Davenport-McLachlan Institute is chartered by the State as a class
A College and empowered to grant degrees and offers the following
courses to high grade men and women.

Collegiate Course In Ac-
countancy and Business
Administration.

Collegiate Secretarial
Science Course.

Special Secretarial Course.

Business Administration
Course.

Civil Service Course.

General Business and
Banking Course.

Salesmanship and
Advertising.

Gregg Shorthand and Touch
Typewriting Course.

The Stenotype.

It is a pleasure to give information.

DAVENPORT-McLACHLAN INSTITUTE

215 Sheldon Ave., S. E. Grand Rapids, Mich.

 

 

 

 

 

 

 

MICHIGAN BELL
TELEPHONE CO.

 

Forts and stockades of the Indian days,and many
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Michigan a fascinating vacation state.

OU may be many miles from home on your vacz-

tion this summer, yet you can talk each day with
those you left behind. Telephoning each day or two
will ease your anxiety about affairs at home or ollice.
And Long Distance rates are low. For example—

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MINUTES for the rates shown. These are day Station-
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Day
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Phone 9-3251

 

 

 

 

 

12

____ FINANCIAL

Essential Industries Most Affected By
Current Depression.

Apostles of a new bull market who
have been trying to keep Wall street’s
wavering hopes alive by predictions of
brighter things in the summer will
find food for thought in an analysis of
net profits compiled by the Bureau of
3usiness Conditions of the Alexander
Hamilton Institute.

This Bureau has analyzed the net
profits of over 200 corporations for the
first quarter of 1930, com-
parisons with the first quarter of 1929,
with rather disquieting results. Only
8 lines of business show profits higher
this year than in the corresponding
period of last year while in 17 lines

 

making

profits were materially curtailed.

It is significant that the basic indus-
tries, those generally considered de-
pression proof, suffered badly while
those industries catering to surplus
spending power or recreation managed
to increase profits. It would be a
natural supposition that in time of
business depression the so-called lux-
ury industries would decline while the
essential industries would hold their
own.

In the groups showing an increase
in the first quarter of this year over
last theaters and motion pictures are
prominent with a net increase in in-
come of 100.5 per cent. Makers of bev-
erages and confectionery increased
their income by 6.4 per cent. and res-
taurants by 11.6 per cent. Among the
other were
food products, paper and paper prod-
ucts, publishing and advertising, rail-
road equipment and shoe and leather
manufacturers.

“The increased
theaters and motion picture houses,

lines to show increases

business of the
confectioners, beverage manufacturers
and publishers may be attributable to
a number of reasons,’ says the Alex-
ander Hamilton Institute, “all of which
offer interesting ground for specula-
Possibly the aver-
for

tion if not proof.

age individual has
recreation now than formerly. Equally
possible is the theory that in times of
depression there is a diversion of lux-
ury spending from high cost to low
priced amusements. Some of the funds
which in more prosperous days would

more time

have been spent in hotel restaurants or
places of high entertainment
are employed in to the
soda

priced
now visits
‘talkies’

fountain.

and in a the
It must not be overlooked
moreover that in the
manufacturers a declining trend in the
prices of commodities from which the
product is made is also a factor in in-
creasing profits.”

The earnings of corporations in the
more essential industries present an
entirely different picture. The copper
group shows a decline in net income
of 59.4 per cent., electrical equipment
11.6 per cent., machine manufacturing
20.7 per cent., office equipment 235
per cent., steel and iron 15.6 per cent.,
automobiles 42.8 per cent., chemicals
4.2 per cent., cigars 29.5 per cent., coal
21.8 per cent., oil 49.7 per cent., retail
chains 19.4 per cent., silk and rayon
62.2 per cent. and household products

17.1 per cent.

stop at

case of some

MICHIGAN

The railroads felt the effect of con-
traction in the movement of goods
from factory to shop and warehouse.
Net income of 38 carriers for the win-
ter quarter amounted to $40,952,000
compared with $64,557,000 for the
same quarter of last year, a decline of
36.6 per cent.

While this analysis presents a rather
dark picture the figures probably would
be a great deal less discouraging if
comparison were made with the first
quarter of 1928. It must be borne in
mind that at the beginning of 1929
industry was at the peak of a long
boom. Bi WwW.

[Copyrighted, 1930.]

——_- + -«____
Producing Books Below Cost in Price
War.

The price war in the
business is causing many book firms
considerable distress it is brought out
in a study of the printing and publish-
ing business made by the Bureau of
3usiness Conditions of the Alexander
Hamilton Institute.

Book publishers are dependent upon
News-
paper and magazine publishers derive
advertising than

publishing

sales as a source of income.

more income from
from the sale of their publications. Ad-
vertising provides nearly 75 per cent.
of the from and
over 60 per cent. of the income from
magazines.

income newspapers

Some publishers have reduced the
retail price of current fiction from $2
a copy to $1 and for most of them this
is below the cost of production. It is
estimated that publishers make prac-
tically no profit on a first 3,000 copy
edition of a cloth bound novel at $2 a

copy. Retailers get a discount of over
40 per cent. which leaves less than
$1.20 a copy for the publisher. The

average cost of production, including
such items as royalties and the adver-
tising of the book, is $1.15.

“The present price war among book
publishers,’ says the Alexander Ham-
ilton Institute, ‘‘is the result of over-
expansion. The number of copies of
books and pamphlets published in 1929
exceeded half a billion. This
double the output of ten years ago. The
1919 was 252,-

was

number published in

000,000.”
Newspaper and

tion, this study shows, has shown a

magazine publica-

substantial expansion during the past
decade but it has not kept pace with
the increase in book publication. Copies
of newspapers circulated daily, exclud-
ing Sunday, exceeded 45,000,000 in
1929 as against 33,000,000 in 1919, an
increase of 36.4 per cent.

Copies of magazines circulated
monthly in 1929 totaled approximately
130,000,000 as against 92,000,000. in
1919, an increase of 41.3 per cent.

The total quantity of newspapers
and magazines absorbed by the Ameri-
can people in the course of a year is
Copies of newspapers
and magazines published in 1929 total-
ed approximately 21,000,000 or an av-
erage of 750 copies for each family.

The printing and publishing indus-
try from the standpoint of size ranks
close to the automobile and steel in-
dustries. It gives employment to
nearly half a million people and the
total value of its production in 1929

stupendous.

TRADESMAN

 

June 18, 1930

 

 

 

The Measure of a

h

16 CONVENIENT OFFICES

 

The ability of any banking institution
is measured by its good name, its financial
resources and its physical equipment.

Judged by these standards we are proud
of our bank. It has always been linked
with the progress of its Community and
its resources are more than adequate.

GRAND RAPIDS SAVINGS BANK

‘The Bank Where You Feel At Home”’

Bank

 

 

 

 

 

 

TaD 0... up-

on a time, you went
to your banker for
accommodation ...
now you go to him
for service. And the
whole evolution of
banking, as con-
ceived by the Old
Kent, lies in that
difference. Do you
know just how far
the Old Kent goes to
serve you? If you
don’t, why not find
out? An investiga-
tion might prove
lastingly profitable!

 

 

 

0LD
KENT
BANK

3“ 6

14 OFFICES
CAPITAL AND SURPLUS
$4,000,000.00

 

 

 

June 18, 1930

MICHIGAN

 

was approximately $2,750,000,000. Ex-

pansion during the past decade has

been noteworthy with a gain of 79 per

cent. The value of production in 1919

was $1,536,000,000. EB. J. WwW.
(Copyrighted, 1930.]
2 ___

Preferred Stocks Seem More Popular

Than Bonds.

Although bonds have failed thus far
to regain the degree of popularity they
held in previous periods of declining
money rates, another class of fixed-
income securities, preferred stocks, has
attracted capital in recent months.

Of the new high records for the year
recorded from day to day in recent
quiet sessions of the market, a large
proportion have been in senior stock
issues. Whether or not this trend re-
flects a prejudice against corporate
obligations or is merely a coincidence
market observers are unable to decide.

The fact remains that many seasoned
preferred stocks have been selling re-
cently to give a return of 6 per cent.
or more, which is regarded as satis-
factory ‘by many investors in these
days of low money rates. In the rail-
road group, the preferred stock of the
St. Louis-San Francisco Railway is
representative of a senior issue yield-
ing about 6 per cent.

Frisco preferred stock is outstanding
in the amount of $49,157,100, being
preceded by a funded debt of about
$280,600,000 and being followed by
about $65,500,000 of common stock. It
is entitled to preferred dividends at
the rate of 6 per cent. annually and is
redeemable at $115 a share.

Prospects are considered bright for
eventual consolidation of the road with
the Chicago, Rock Island & Pacific, in
which Frisco has a substantial interest.
In the event of a merger it would be
reasonable to expect senior share-
holders would benefit by a rearrange-
ment of the capital structure.

Retirement of relatively high cou-
pon bonds through issuance of pre-
ferred stock and 4% per cent. consoli-
dated mortgage bonds has improved
the roads capital structure. Funded
debt was reduced more than $26,000,-
000 and fixed charges were reduced by
4 sum approximately sufficient to
cover preferred dividend requirements.

Earnings for the last nine years have
been sufficient on the average to cover
dividend requirements almost three
times and were equivalent last year to
nearly three and one-half times the
requirements. Dividends for this year
already have been declared. Traffic in
the region served by the road has held
up better this year than the general
average for the country.

Dividends have been paid on the
common stock for the last five years
and are being paid currently at the
rate of $8 a share annually. Book
value of the combined preferred and
common stocks is placed at more than
$120 a share.

William Russell White.
[ Copyrighted, 1930.]
—_++2>—__
Revision of Standards For Measuring
Values Under Way.

The question that is puzzling the
market now relates not only to pros-
pects for a business upturn but to the
basis likely to be accepted as the fu-

ture measure for evaluating stocks.
Will we return to former standards or
will investors the world over continue
a willingness to pay dearly for Ameri-
can stocks?

Here is a question apart from con-
siderations of recovery in business,
politics and foreign relations that must
be answered satisfactorily by those
contemplating purchases of stock for
a long pull. Competent talent will be
found on both sides. There are those
who contend that 1930 is introducing
no new basis for evaluating stocks at
all and that
definitely onto the horizon the market
will gradually take on its old popular-
ity. Then there are those who enter-
tain doubts.
able to forecast the possibility of a
changing ‘basis in stock yield. Instead
of multiplying the annual earnings by
twenty to find the worth of a stock
they insist that earnings in the future
once more will call for a’ multiplier of

once a revival comes

To these it seems reason-

around ten.

Now in this connection it is inter-
esting to note the fluctuations in stock
yields that recent years have brought
particularly with relation to
No very large yield is
available in the market to
those who buy the accepted leaders.
Listed common stocks of the variety

more
bond yields.
present

that figure in the averages sell to yield
3.97 per cent., as against a yield of
4.53 available in bonds. Up to early
1928 stocks in this country sold con-
sistently on levels offering a larger
yield to investors than bonds. With
the spirited 1928-1929 rise in stocks,
vields fell rapidly . And with the fall-
ing market in bonds, yields from these
descriptions simultaneously rose. The
gap in yields widened steadily until
last November when for a moment the
disparity disappeared.

Even in the present market the aver-
age yield of 3.97 per cent. for com-
mon stocks presents a wide variety of
For it represents a
general market condition. Industrial
stocks sell to yield 4.36, rails 5.08 and
the public utilities 2.45. What the
financial district needs now is some
intelligent study on this whole matter
of yields, and the future market re-
lationship of stocks to bonds, rather
than so much superficial guess work.

Paul Willard Garrett.
[Copyrighted, 1930.]
—__++-—____

New Vegetable Hydrator Offered.

A new type of ice box hydrator or
vegetable pan described as possessing
several unique features is being placed
on the market. This device is so con-
structed that the top hooks onto the
wire shelving of the ice box, with the
vegetable container taking the form of
a drawer which may be easily pulled
out. This feature was asserted to
save labor on the part of the housewife.
In addition, the pan is made of rust-
less steel, which is covered with a
stainless enamel, described as imper-
vious to vegetable acids. The item is
priced to retail at about $2.50.

——————

Mrs. Wm. Palmer, of the Palmer
Quality Shoppe, at Otsego, renews her
subscription to the Tradesman and
says the Tradesman is a paper that
can help any merchant who reads. iti

market positions.

 

    
   
 

      
 
 
 
  
  
 

   
  

 

 

 

 

 

 

 

TRADESMAN 13
GRAND RAPIDS NATIONAL BANK
4 Hay i
a3 |
a a
aa)
ale]
Ba
i
Established 1860—Incorporated 1865 — Nine Community Branches
GRAND RAPIDS NATIONAL COMPANY
Investment Securities
Affiliated with Grand Rapids National Bank
L. A. GEISTERT & CO.
Investment Securities
GRAND RAPIDS— MICHIGAN
506-511 GRAND RAPIDS TRUST BUILDING
Telephone 8-1201

 

 

AN IDEAL INVESTMENT

6% FIRST MORTGAGE CERTIFICATES OF
PARTICIPATION

Amply secured by First Mortgages on Greater Muskegon Real
Estate conservatively appraised at at least twice the amount
of the mortgage. These certificates are readily marketable and
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$1,000.00.

BANKERS TRUST COMPANY
OF MUSKEGON

 

 

 

 

14

MICHIGAN

TRADESMAN

 

June 18, 1930

 

In Leasing Business Premises Be Very
Specific.

Where a retail merchant leases a
business he should for his
own protection see that the lease prop-
erly states all rights acquired there-
under. Especially is this of importance
where the space leased constitutes a
part of a building or location, and is
manner dependent on other
parts of the premises for lights, water,
entrance or other facilities.

This is true because if the landlord
should thereafter decide to remodel, or
make other changes in the premises
that would interfere with the merchant,
a dispute might easily arise over the
terms of the lease. In such a situation
then, the merchant would, as a general
rule, be bound by the terms of the
lease, and, so long as the changes made
by the landlord did not impair the
beneficial use of the leased space, the
merchant would be in no position to
enforce his objections to the changes.

location

in any

Of course each case of this kind
must be decided in the light of its facts
and circumstances, and for this reason
the subject cannot be covered by the
statement of a hard and fast rule. How-
ever, as an illustration of the possible
danger to a merchant in a situation of
this kind a brief review of a case which
arose in a Western state may prove
of interest and profit.

In this case the plaintiffs leased a
certain room for a period of five years.
The leased premises adjoined a hotel,
and were described in the lease as “the
room known as the Valencia Cafe.”
This appears to have been the only
description given in the lease.

Now, when the lease was entered
into there was a door, and passageway
leading from the leased room into the
other building that gave access to a
toilet and lavatory. Thereafter the
owner of the building sought to close
this door and passageway in the course
of remodeling the building. The plain-
tiffs objected since this would cut off
their use of the toilet and lavatory, and
the dispute that followed culminated
in the plaintiff filing an action in court
to prevent the change being made-

Upon the trial of the cause, the evi-
dence showed that the leased room
had its own toilet and lavatory facili-
ties, and the trial court determined that
the closing of the dorway would not
injure the plaintiffs in their business.
The court further found that the point
was not covered by the lease and that
on the facts as stated there was no
implied right of the plaintiff to have
the continued use of the doorway and
washroom. From a judgment to this
effect the plaintiff appealed to the
higher court, and here in affirming this
judgment the court, among other
things, said:

“The use of the door, passageway,
and toilet facilities was not expressly
included, nor even alluded to in the
lease. Nothing whatever is mentioned
but ‘the room known’ as the ‘Valencia
Cafe.’ Did the right to use the door,
passaway and toilet facilities pass to
the appellants (plaintiffs) with the
room known as the Valencia Cafe by
necessary implication?

“It is very clear from the findings

of the trial court, which we think are
amply supported by the evidence, that
th use of the door, passageway, and
toilet facilities in connection with ap-
pellants’ business was merely a con-
venience, but is not necessary to the
beneficial use of the property. The
door, passageway, and toilet facilities
are therefore not appurtenant to the
restaurant premises, and there is no
implied reason which will prevent the
respondent (owner) from closing the
same.

The foregoing case illustrates the
importance of having rights acquired
by a lease clearly stated therein. In
this case it seems probable that the
plaintiffs when they leased the room
thought they would always have the
use of the door, passageway and toilet
facilities. True these may have been
but conveniences, since they had other
facilities of the kind, as found by the
court, yet these conveniences must
have been valued by them or they would
not have gone to the trouble and ex-
pense of engaging in a law-suit over
them.

In the light of which, it is obvious
that the time to guard against costly
disputes over questions of this kind is
when a lease is being entered into. For
regardless of what a merchant may
think he is acquiring, or the landlord
may think he is leasing, the written
description will usually be the deciding
factor in a dispute of this kind. It fol-
lows, if after disputes are to be guard-
d against, the description of rights ac-
quired by a lease should appear in
clear language in the writing.

Leslie Childs.
—__°~+<-____
Copper Products Sales Decline.

Despite the fact that the prices on
copper and brass products are 25 per
cent. below the corresponding month
of last year, sales have dropped off
considerably. The sales of several
houses have declined from five to 35
per cent. The depression in building
activities throughout the country has
resulted in a lessened demand for cop-
per products. Copper boilers, however,
are being used more extensively and
are replacing the galvanized ones, it
was said. Due to the price cut in the
raw material, copper products are sell-
ing at 4% cent less and brass products
at 34 cent below the previous levels.

—_2>+.__
Peak Trade For Men’s Sport Shoes.

The continued demand for men’s
sport shoes is expected to result in the
largest business this ‘branch of the
shoe industry has ever experienced.
The most popular style is the white
buckskin shoe trimmed with black
calf. Reduced activity is reported in
other ‘branches of the men’s footwear
trade, however, and sales are consider-
ably below those of last year. Dealers
are covering only their immediate re-
quirements. Prices have declined. The
outlook is somewhat uncertain, it was
stated, until the tariff bill, with its
duty on shoes and hides, is definitely
disposed of.

——_2>+<___
Special Caps.

A progressive retailer in discussing
his specials, says, “It is true that we
do not make a great deal of profit in
the specials we advertise, but -when

you consider that it is the specials that
bring new faces into our store, and
when we make it a point to sell some-
thing else with every special asked for,
then the specials are indeed profitable.
Some time ago we had a special on
marmalade. We sold 13 cases on that
day and our total sales for the day
were the largest we had had in the

year.”
———__—->__—_—_-

One of the greatest wastes in ‘busi-
ness is the failure to co-operate with
the sources of supply.

 

oT

AMERICAN
NATIONAL
° BANK -°

4% interest paid. Capital
and Surplus $750,000.00.
Member of the Federal
Reserve System. Character
Loans made by our Indus-
trial Dept.
Gen. John H_ Schouten, Pres.
Ned B. Alsover, Vice Pres.
and Cashier

Fred H. Travis, Asst.
Cashier

 

 

 

 

 

 

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June 18, 1930 ' oe

MICHIGAN

TRADESMAN

 

MUTUAL FIRE INSURANCE

Some of the More Common Causes of
Fire.

In a recent issue of one of our ex-
changes is a long list of unusual causes
of fire, and in it the following are
given:

Sunlight; dust, emery wheel sparks;
steam pipes (rarely cause fire); liquid
glass; molten metal, bursting cylinders;
electric sparks from static electricity;
non-electric sparks from buzzing ma-
chinery; box of batches on which
something has fallen; ornamental
liquid container in drug store window;
air bubble in glass window acting as
burning glass; amateur dry cleaning,
swishing silks and furs in gasoline.

The Vermont flood caused some
fires in farm barns—heat generated in
the wet bottom layers of hay piles.
Strange blazes have occurred in sugar
refineries, starting in the center of
bags of granulated sugar. This has
never been explained.

There are also numerous examples
of spontaneous combustion in oil rags,
and as an illustration, the following is
a personal experience.

On April 9 the Secretary stood, with
two other gentlemen, in a vacant room
of a building being refinished for a
furniture store. The painters were
completing their work, and canvasses
and rags they had used were lying
around on the new ‘hardwood floor.

‘One of the men spoke up and said,
“What is this smoke floating around
in the room?” Then we all noticed it,
and we found that the painters had
been ‘hunting for ten minutes to find
where the smoke came from. Every-
one took a hand, and finally shook out
one of their regular canvasses—per-
haps twelve feet square—and in the
middle of it were three little fires
burning very vigorously. They were
whipped out, and the canvas remained
with three quite large holes in it.

It gave us all a very vivid demonstra-
tion of spontaneous combustion in oily
rags—or, as in this case, in a canvas
that had been simply used to spread
over floors to catch paint drippings.
Needless to say, all the oily rags were
immediately gathered up and put into
the furnace, and the canvas was spread
out where it could not heat.

 

—_+~+.___
For Safer Highways:

The problem of street and highway
safety, which has been so greatly com-
plicated by the automobile factor, is
now being considered by the third Na-
tional conference on the subject which
was opened last week with an address
by President Hoover at Washington-
As Secretary of Commerce Mr. Hoo-
ver was instrumental in summoning
the first conference, and he took an
active part in the proceedings that re-
sulted in the standard code for regula-
tion of motor traffic which popularly
bears his name. It has been adopted
as a model for the new traffic code of
several states.

As Mr. Hoover said, this is both a
humanitarian and an economic prob-
lem. The steady increase in the rate
of fatalities—those in which automo-
biles were concerned exceeded 31,000
last year—does not suggest the hope-
lessness of preventive efforts but the

need to make them more intensive.
And encouragement is provided by the
fact, which Mr. Hoover emphasizes,
that ‘where remedies have been ac-
tively applied the accident increase has
been curbed.”

It is not too much to hope that “the
application of massed _ intelligence’—
to employ the President’s phrase—will
find more effective means than have
yet been devised for solving this prob-
lem, which may well engage the best
minds of the country.

+>
Science in the Forest.

When President Hoover signed the
Department of Agriculture Appropria-
tion Bill he set under way one of the
most modern conservation plans: The
bill carried the first $100,000 of an
authorized $900,000 for a new Forest
Products Laboratory building at Mad-
ison, Wis., and soon eight new labor-
atories will be at work on methods of
preserving present timber lands from
destructive lumbering, from natural
enemies and from industrial waste.

Among the pieces of work to be
done in the new research department
are studies of forests by-products,
ranging all the way from artificial silk
to wood alcohol; studies of types of

-wood required for certain uses and

possible substitution of fast-growing
woods for the slower growing.

All this is looking toward the day
of scientific tree-farming. If it is pos-
sible to reforest denuded watersheds
with trees of high commercial value,
the planting can be done by stages
so that continual lumbering can be
done without materially lessening the
efficiency of the forest in flood pre-
vention. If rapid-growth wood can
replace slow-growth wood in industry,
land of slight agricultural value can be
reclaimed for forest-cropping, with a
material increase in the National in-
come.

—_++~>__
Glorify the Customer.

Some very fine co-operative adver-
tising is seen these days, but rarely is
any advertising so good that it cannot
be improved. All merchants agree to
that, and so do the advertising agency
experts.

The tendency in co-operative adver-
tising is to glorify the store and the
voluntary chain or group. That is
good. But also glorify the customer.

Some years ago a manufacturer made
a great hit with grocers by sending to
them a series of sketches picturing the
grocery clerk’s day. One grocer start-
ed to duplicate these pictures for his
advertising to customers. Then he
changed his mind. He got up some
sketches picturing the busy house-
keeper’s day. His advertisement was
the talk of the town.

The point here is plain. We often
glorify our own business most when
we glorify the customer. Notice how
the best National advertising of foods
pictures women and children.

——_+22>____
Disarranges Neatly Stacked Piles.
In a large grocery store in New

England the owner daily makes a tour
of the store and actually disarranges
the piles of goods displayed on the
counters. He says that if goods are
too neatly arranged customers will not

handle them. Of course he does not
believe in jumbling
disorderly heaps on the counters and
tables, but they should appear as

everything into

though they were wanted, not merely
a museum exhibit.

——_+-<-____

Flashing Sign Sells Meat.
A retail meat dealer in Villa Park,
Ill., has a simple but effective sign that

15
gets over a thought and message at the
saine time. When not lighted, and

when the flasher is not operating, the
When the flash-
“Eat—
On the first flash the letters

sign reads “Meats.”
er 1s Operating the message is
Meats.”
M and S are darkened, leaving the
word ‘Eat.’” On the second flash the

entire word “Meats” is illuminated.

 

 

OUR FIRE INSURANCE |
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

The Ne coris BO% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

 

WILLIAM N. SENF, Secretary-Treasurer

 

 

 

 

444 Pine Street

 

THRIFTY PEOPLE

who insist on getting the most for their money place their fire insurance
with the Finnish Mutual Fire Insurance Company of Calumet, Michigan.

WHY?

Because this company furnishes them with insurance at cost. This is
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THE FINNISH MUTUAL FIRE INSURANCE COMPANY

CALUMET, MICHIGAN

Phone 358

 

 

oe

 

Affiliated with

320 Houseman Bldg.

 

The Michigan
Retail Dry Goods Association
Insuring Mercantile property and dwellings
Present rate of dividend to policy holders 30%

 

 

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

Grand Rapids, Mich.

 

 

GRIDDLES —

7 N. IONIA AVE.

 

BUN STEAMERS —
Everything in Restaurant Equipment

Priced Right.

Grand Rapids Store Fixture Co.
Phone 67143

URNS

N. FREEMAN, Mgr.

 

 

 

16

Report to National Association of
Retail Grocers.

Michigan State Association of
Retail Grocers and Meat Dealers
are happy to report a marked im-
provement in the morale and
membership for 1930.

Three new local associations
have been organized this year.
One in Saginaw with fifty mem-
bers, one in Ann Arbor with fifty
members and one in Pontiac with
fifty-seven members.

This year will find the largest
delegation ever recorded for
Michigan in this National conven-
tion, with nine delegates and al-
ternates, also dne State officer, en-
titling Michigan to ten votes. Un-
fortunately, our State President,
Mr. VanderHooning, has been un-
able to attend, due to his wife's
physical condition, although he
had planned for months on being
with us.

Michigan, like many _ other
states, has found it rather difficult
to retain interest in Association
activities due to the distraction of
collective buying groups which is
being gradually overcome and
with our present officers, who are
keen and active, should continue
to progress. Another year, no
doubt, will find Michigan among
the high ranking states in this
worthy Association.

There has been a remarkable
stride for improvement in the
stores throughout our State and
retailers are adopting modern
merchandising methods and ap-
plying themselves as they have
never done before which, no
doubt, will continue and will in
the course of due time stabilize
the independent retail grocery
business.

The Henderson movement has
done much to create a receptive
consumers acceptance, although
from all indications interest has
been on the wane.

In the Western part of Mich-
igan, particularly Grand Rapids,
we have been blessed with a
broadcasting campaign of a dif-
ferent type. More sound and ap-
pealing, sponsored by Winfield
H. Caslow, who terms himself the
Main Street Crusader, offering
nothing for sale, with no organiza-
tion as sponsors and is being sup-
ported by voluntary contributions.

The money received is budget-
ed and handled by a reliable local
business man who is serving as
treasurer without compensation
and an accounting rendered at in-
tervals to the donors.

Mr. Caslow, who happens to
be without financial means, has
been antagonistic to the syndicate
chains for several years as a mat-
ter of principle and at one time
edited a community newspaper,
but while his experience was con-
tinually broadening, his efforts
were not effective until he was
able to reach the public over the
microphone.

Michigan

State Association

MICHIGAN

unanimously passed a resolution
concurring in the invitation ex-
tended to the National Associa-
tion by the Grand Rapids Local
Association, to meet in Grand

Rapids in 1931.

Herman Hanson, Sec’y.

———_+ 2+ —____
Live News From Michigan’s Metropo-
lis,

The Public Relations Department of
the Detroit Union Produce Terminal
has developed its daily broadcasts over
WWJ, WJR and WGHP into more
of a contact proposition with the pub-
lic by offering to send to each of the
10,000 first hearers who wrote for them
a fruit and vegetable paring knife. The
offer was made to draw from the pub-
lic letters regarding the broadcasts
and suggestions as to ways to improve
them. Last week a great deal of at-
tention was paid to potatoes, one com-
plete broadcast being devoted to this
vegetable, with a history of the potato
and a suggestion as to how best to
cook it. The next day’s broadcast
covered cabbage, and late in the week
an explanation was made of the pres-
ent high market on oranges, with an
outline of the fact that the bulk of the
oranges is marketed through co-
operative organization.

Involuntary bankruptcy proceedings
have been filed in the U. S. District
Court here against Nathan Cohen, re-
tail dry goods dealer at 6404 Chene
street, by Irwin I. Cohn, attorney,
representing M. Starr Co., $247; Rice
& Ash, $248; Wetsman & Shatzer,
$671.

Julius Klein, tailor, has filed a vol-
untary petition in bankruptcy in the
U. S. District Court here, listing lia-
bilities of $2,679 and no assets.

Involuntary bankruptcy proceedings
have been filed in the U. S. District
Court here against Fred Friedman, re-
tail. shoe dealer, by Fixel & Fixel, at-
torneys, representing Diamond Shoe
Co., $732; International Shoe Co.,
$594; Axman Weiss Co., $174.

Harry Newmark, retail men’s wear,
12511 Woodward avenue, has filed a
voluntary petition in bankruptcy in the
U. S. District Court here, listing lia-
bilities of $8,582 and nominal assets
of $19,103.

The Outlet Co., retail furniture, 8819
VanDyke, has had involuntary bank-
ruptcy proceedings filed against it in
the U. S. District Court here by Law-
head & Kenney, attorneys, represent-
ing Belding-Hall Co., $275; Ted Hotan,
$167; Stetson China Co., $143.

The Summer weather evidently has
had the desired effect on the motor
car industry because the last week has
shown a decided upward trend in de-
mand for cars. Of course, the in-
crease has not been great, but it has
been heartening to the industry. A\l-
though the low priced cars have been
in the greatest demand, the last seven
days has seen an increased call for
high priced automobiles and the trend
is continuing upward in these classes.
At least 75 per cent. of the cars pro-
duced this year have sold for less than
$800 a unit.

At the present time the average out-
put is approximately 100,000 cars a
week. This is 30 per cent. below the
production last year at this time, In

 

TRADESMAN

 

June 18, 1930

 

 

Investment Securities

E. H. Rollins & Sons

Founded 1876
Phone 4745
4th Floor Grand Rapids Savings Bldg.
GRAND RAPIDS

Philadelphia
Los Angeles

Chicago
London

New York Denver

San Francisco

Boston

 

 

 

&

444d
444d

 

RESULTS

Read What This Grocer Says About
The MONARCH Way

See It in Glass—Buy It in Tin

. W. Fiscus, Groceries and Meats, 735 Warren Ave.,
Apollo, Pa., writes: “I felt I had a wonderful store
and enjoyed a business that anyone could be proud of.
When I decided to make some changes, I did a complete
job, and the changes I made were like coming out of darkness
into daylight, for I now have amodern store—The Monarch Way.”
Monarch Foods are nationally advertised and sold only
through independent merchants. Write for particulars.

REID, MURDOCH & CO., P. O. Drawer RM, Chicago, Ill.

MONARCH

FOOD PRODUCTS

Phone Automatic 4451

WHOLESALE FIELD

SEEDS

Distributors of PINE TREE Brand

ALFRED J. BROWN SEED COMPANY
25-29 Campau Ave., N. W.
Granp Rapins, MicHIGAN

 

 

June 18, 1930

dications right now are that the out-
put of cars for the year will be be-
tween 4,000,000 and 4,500,000.

Several new models of automobiles
will be announced during the month
of June. They are expected to cause
a great deal of interest among the
motoring public. Others will follow
during July and August.

Reports from a considerable num-
ber of cities scattered throughout the
United States, with a population of
50,000 or less, indicate that there is a
plentiful supply of used cars on hand.
The supply is not considered exces-
sive at any point, but there are plenty
of good used units to be had. In the
larger centers of population, used car
stocks are low at several points, and
considerable attention is being given
to junking plans which will get unsafe
cars off the streets.

Demand for automobile tires has
increased in the last month. Most of
the tire factories are working full time
and some of them are on a twenty-
four hour basis. Of course, the de-
mand for original equipment is not
great, but replacement sales are heavy
at the present time.

Dallas Sullivan is operating a
grocery and meat market at 12232
Grand River avenue. H. Baker was
formerly the owner of the store at this
address.

now

Frank Goodwill has moved his drug
store from 9742 to 9707 Jos. Campau
avenue. Mr. Goodwill, it is reported,
is dropping al! lines except drugs and
medicines, and will strictly
pharmaceutical store.

E. W. Glass, who recently purchased
the drug store at 8201 Twelfth street,
has moved the stock and equipment
that location to 13632 Gratiot
avenue, near the Six Mile road. Mr.
Glass now owns four stores, the others
being at 7905 Vernor highway, West,
8701 Vernor highway West, and 1684
Fort street, Lincoln Park.

The McKinney-Hoffman Drug Co.
has purchased the stock and fixtures of
the Hazelhurst Pharmacy, in Ferndale,
and has them to Rosedale
Farms, on Plymouth road.
Buckrell is the former owner
Hazelhurst Pharmacy.

The Becker-Moore Roofing Co.,
7961 Van Dyke avenue, has opened a
new branch office and display room
at 8040 Harper avenue.

Alfred J. Mayer, president of Greg-
ory, Mayer & Thom Co., is making
an extended trip through Europe with
his wife.

W. E. Heyn has purchased the drug
store formerly known as the Alexander
Pharmacy at Seven Mile road and
Van Dyke avenue.

C. M. Buszek has recently opened a
new drug store at 8500 Mt. Eliott
avenue,

Fred L. Bryson has recently pur-
ehased the drug store which was for-
merly conducted by N. J. Burley at
6718 Warren avenue, West.

Alfred J. DeGuise, who for several
years was connected with the Neuhoft
Drug Co., has purchased from Roscoe
Norton the drug store located at 16210
Grand River avenue.

The Amourian Pharmacy, 3000 Six
Mile road, East, was recently pur-
chased by S. O. Kerian, who formerly

run a

from

moved

James L.
of the

MICHIGAN

conducted the Kerian
105 LaBelle avenue.

Roscoe C. Henry, formerly with
McKesson — Farrand — Williams Co.,
wholesale druggists, has taken over
the Brawley and Williams Pharmacy,
located at 12921 Woodward avenue.
It will operate as Henry’s Pharmacy.

M. D. Widdis, formerly with Lig-
gett’s Drug Stores, has opened the
Widdis Pharmacy at 12312 Hamilton
avenue.

C. P. Lane has acquired the drug
store located at 10736 Fullerton avenue,
formerly

Pharmacy at

known as Levin Pharmacy.
The new name is Lane’s Pharmacy.
A. H. Gaba has acquired the Jans-
sen-Farrell Drug Co., 6234 Vernor
highway, West. Mr. Gaba was for-

merly with Peoples’ Cut Rate Phar-
macy.
Ivo DeJaegher has recently opened

a hardware, paint and wallpaper store
at 11714 Harper avenue.

Joseph Winokur is now conducting
and hardware business, 7535

Jos. Campau

his tool
avenue, under his own
name. The store was formerly known
as the Reliable Tool & Hardware Co.
A. Stebbins, for more than
A. Wing Phar-
at Campbell avenue and Fort
street, West, has taken over the Frank
and Fred Drug store located at 1201
Artillery avenue.

A. L. Turner has acquired the John-
Pharmacy at 10200 Charlevoix
avenue. He will continue

Frank
nine years with the E.
macy

son
to operate
his other store located at 3210 Mack
avenue.

William Sutton has taken over the
Service Drug Co., located at 14700
Jefferson Fast. brings
the total of Sutton’s Drug Stores up
to three in this neighborhood.

The Kinsei Drug Co. has opened its

avenue This

second drug store at Griswold and
Grand River avenue. The largest crowd
ever seen in Kinsels pushed its way

around the new store, according to R.
H. Danz, vice-president and general

manager. The business which the
new store is doing at the present time
exceeds the amount of business ex-

pected two years hence, while the soda

fountain, is doing business in excess
of the expectation 10 years hence, Mr.
Danz said. The the
opening day equalled that done in the
old store, and the old store suffered

no drop.

business done

—__+>+-——__

Pink Mirrors Used For Display.

Pink surfaced rather than
the usual silvered types are a feature
of new accessory stands intended for
Fall display The marked
spread of ensemble selling of related
merchandise thas brought forth these
new types of stands, it was explained.
They are of simplified modernistic de-
sign and have places in ascending or-
der for shoes, millinery, hosiery and
gloves. The items of merchandise rest
on the pink mirror surfaces, this color
being held far more effective for effec-
tive display, than the silvered effects.
The stands are of maple or ebony and
polished nickel.

+--+

The only man who can get up in the
world and look down on other people
with pleasure is the man who climbs
a hill,

mirrors

purposes.

TRADESMAN 17

 

tut 104 Turnovers a Year
6,1 LARGER PROFITS

 

 

CHASE & SANBORN’S
Seal Brand DATED Coffee

The Standard of Quality for
over 65 Years ,

A new merchandising plan of DATED containers en-
suring absolute freshness, backed by a big advertising
campaign, is creating an unprecedented demand for this
quality coffee. The same distribution system that for
years has brought fresh Yeast to you ensures you of two
deliveries a week making possible 104 turnovers a year,
small stocks, and larger profits. Get your share of this

business and profits. Ask your Standard Brands man

for details.

STANDARD BRANDS “===

UASE@SANBOR

 

 

INCORPORATED

Distributors of Chase & Sanborn’s
Seal Brand Dated Coffee.

 

 

 

 

 
    

and Crackers

ASTERPIECES
OF 7 BAKERS ART

ha

<A
| ai

>.
if ey pay
ae

can),

2 IP aT i 2

a
or every ein

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Sud

              

 

 

 

nDiscuit Co

tand Rapid s,Mich,

 

 

 

 

DRY GOODS

Michigan Retail Dry Goods Association.

President—J. B. Mills, Detroit.

First Vice-President—Geo. E. Martin,
Benton Harbor.

Second Vice-President—J. T. Milliken,
Traverse City.

Secretary-Treasurer—Thomas Pitketh-
ly, Flint.

Manager—Jason E. Hammond, Lansing.

 

Associated Knitting Mills Outlet Co.
Changes Name.

Lansing, June 16—Late in the sum-
mer of 1928 certain persons connected
with mercantile associations in Mich-
igan made a complaint to the Federal
Trade Commission regarding the
method of advertising the Associated
Knitting Mills Outlet Co., Inc., with
headquarters in Bay City. Representa-
tives of the Federal Trade Commis-
sion have made investigations and sev-
eral months have elapsed and no
definite report has come to us regard-
ing their decision.

Certain stipulations made by the
Federal Trade Commission regarding
the alleged misleading advertising of
Knitting Mills Outlet Stores have
been received from the headquarters
of the Federal Trade Commission at
Washington. We do not know which
one of these stipulations, if any, ap-
plied to the Bay City organization.

We are now informed by advertise-
ments which have appeared in Michi-
gan dailies that the name of the Knit-
ting Mills Stores has been changed to
Pearce Knitwear Stores. We quote
the reasons given in these advertise-
ments:

“The broadened service of this store,
the added stocks of wearing apparels,
including many articles not made in
knitting mills, have outgrown the
name ‘Knitting Mills Store,’ which was
adopted when the business was started
and when we sold only knitting mills
products.”

We are giving this item as a matter
of information and not to assume that
the Michigan Retail Dry Goods As-
sociation or other Associations co-
operating with them are entitled to the
credit. Our members have for some
time felt that the advertising was de-
ceptive and misleading and, no doubt
will be gratified that the company has
assumed the name that is more ap-
propriate to the business that they
conduct.

See Act No. 319, Michigan Laws of
1925 for penalty for deceptive and mis-
leading advertising. This office has
compiled a pamphlet on the laws of the
State relating to transient merchants,
hawkers, peddlers, itinerant vendors,
collection agencies, false advertising
and fraudulent sales. Copy may be
had by application writing to us. No
charge.

We have received from one of our
members a little folder mailed by a
citizen of Florida regarding the sales
tax which has been proposed for that
State. We do not know the provisions
of the bill which will be introduced
there, but we have studied somewhat
the sales tax laws which have been
passed in Kentucky and Georgia and
we suppose that the Florida tax will
be similar. We are giving it without
a statement of our opinion favorable
or Otherwise. Read it through and
do your own thinking. You will hear
more about the sales tax when the
next Legislature of Michigan con-
venes.

A Sales Tax Would Mean
Higher prices for your food.
Higher prices for your clothes.
Higher prices for all the necessities

of life.

It would mean disaster to the busi-
ness enterprises of Florida

Because mail order houses would be
preferred.

3ecause purchases would be made
across the state line.

3ecause sales made at a loss would
be taxed.

It would mean disaster to the neople
of Florida

MICHIGAN

Because the poor man, the unem-
ployed, the widow, the orphan and the
sick would have to pay.

Because the burden would fall
heaviest on those least able to pay, it
would be an upside-down income tax,
taxing the poor more than the rich.

Because the man of large family
would suffer most.

It would mean disaster to the State
of Florida

Because business enterprises would
leave the state for fields free of such
burden.

Because new _ business enterprises
would not come into the state.

Because a huge political machine
would be built up under the guise of
enforcing the act.

Because it would encourage even
more extravagance, and prevent thrift
and economy in our government.

It has been proposed and is being
championed by certain owners of mil-
lions of acres of lands, some of whom
are not even residents of Florida, for
the purpose of escaping taxation.

It will benefit the wealthy land own-
ers who do not live in Florida but
speculate in Florida lands.

We recently received copies of an
Ithaca paper giving the advertisements
run by one of our directors, Henry
McCormack. We wrote Mr. Mc-
Cormack hoping that the copy of the
advertisement was still in type and
could be secured for enclosure with
our bulletin. We were too late, how-
ever, but one of his advertisements
was published on page 2 of the May
28 number of the Michigan Tradesman.
Naturally the best part of the adver-
tisement would be the acquaintance
with local persons mentioned therein.
Those who have access to the Trades-
man should read this advertisement
and possibly prepare similar advertis-
ing for local papers.

We are interested in the announce-
ment recently made in the Detroit
papers that our President, Joseph B.
Mills, was elected President of the De-
troit Rotary Club for the ensuing year.
The members of this Association con-
gratulate Mr. Mills on the honor thus
accorded him and with equal propriety
we congratulate the Club on the choice
of so effecient a president.

Jason E. Hammond,
Mer. Mich. Retail Dry Goods Ass’n.
—~»+++—___

Device Shows “Depth” Pictures.

A new advertising device featuring
a picture in three dimensions—depth
as well as height and width—has been
placed on the market. The realistic ef-
fect is obtained through a special
method of photography involving the
employment of a fine-line vertical
screen. While yielding a picture of
stereoscopic quality, no viewing ap-
paratus is required. To obtain the re-
sult about seventy-five pictures are
taken ‘on a single plate, the angles of
the camera changing during the ex-
posure. The picture is reproduced for
display by means of a shadow box
lighted by a 100 watt bulb. The de-
vice is available to manufacturers and
wholesalers.

——_>-+
Institute Issues Fabric Index.

A brochure containing representa-
tive samples of women’s wear woolens
and worsteds for Fall was issued by
the Wool Institute. The book is in-
tended to furnish cutters-up and
ready-to-wear buyers an index of the
proper fabric for formal, semi-formal
and informal wearing apparel, accord-

ing to Elizabeth Hallam Bohn, stylist.

of the institute, who supervised its
preparation. Close to one hundred
samples are displayed in the volume,
the clothings being the output of the

TRADESMAN

leading women’s wear mills of the
country. Wool or cashmere velvet's or
velours, suedes, broadcloths and
tweeds are the outstanding types de-
picted,

—
Meet on Camel’s Hair Labeling.
Regulations to govern the labeling
of fabrics containing camel’s hair or
allied fibers were discussed last week
by manufacturers and distributors of
these cloths at a meeting held under
the auspices of the American Wool
Institute. Views dealing with the
proper designation of the percentage of
camel's hair in a fabric were presented
and these, together with answers to a
“questionnaire to be sent to the trade
for further comment, will be made the
basis for a formal resolution to the
Federal Trade Commission. It is ex-
pected that the resolution to the com-
mission will be presented within the

next two weeks.
—_—E———E

Silk Putting Rayon on Defensive.

Poor merchandising, over-production
and lack of foresight have been re-
sponsible for much of the failure to
maintain standards of rayon thus far,
as many converters view the recent
experiences. Two elements now make
a reform extremely necessary, says
one of the best known of converters.
First of all, debasement of fabrics has

 

June 18, 1930

reached a point where rayon is in
danger of reacquiring disrepute among
consumers. Secondly, the new low
prices of raw silk create a competitive
condition under which everything
must be done to promote rayons and
to keep rayon qualities high.
—_»+ +.
Fall Neckwear Opening July 1.
Starting July 1, manufacturers will
display their Fall line of men’s neck-
wear. Business is holding up fairly
well and the outlook for sales during
the Sunmer is promising, market re-
ports add. The trend has been to-
ward flamboyant colors and novelty
patterns. Bow and batwing ties are
selling more steadily. In the Fall dis-
plays important items will be mufflers,
both the square reefer effect and the
cricket club scarf. The latter style
was featured last year and proved to
be a volume seller. It is expected to
be popular again in the Autumn.
There will be no variation in prices.
—_—_—_+ +.
Erecting a New Brick Block.
Mt. Pleasant, June 13—Gover Bros.
are erecting a brick block, 64 x 120,
at the corner of Michigan and Main
streets. They expect to consolidate
the stocks of groceries, dry goods,
clothing, shoes, etc., in this one large
building. They expect to occupy this

building about August 1.
N. D. Gover.

 

 

fast investment turn-over

more about it.

lowing Bodyguard styles:

GRAND RAPIDS

EVERYTHING

IN THEIR FAVOR

Price, style, color, comfort, work-
manship, a good name known to
American families for generations
and finally facilities which insure
you speedy delivery, small stocks,
and
small overhead. Let us tell you

We are prepared to meet every
man’s summertime request for
athletic underwear with the fol-

Distributed by

PAUL STEKETEE & SONS

Utica Rayon Athletic Shirts
Utica Summer Ribbed Suits
U.K.C. Flexible Ribbed Bal-
briggan Shirts and Drawers
U.K.C. Running Pants
U.K.C. Athletic Union Suits

MICHIGAN

 

 

 

28 Ionia Ave., S. W.

Wholesalers of Women’s Headwear
We specialize on an $18.00 line for popular priced trade.
Let us Parcel Post a small assortment.

J. A. SCOTT & CO.

Grand Rapids, Mich.

 

 

 

June 18, 1930

SHOE MARKET

Michigan Reta:! Shoe Dealers Association.
President—Elwyn Pond, Flint.
Vice-President—J. E. Wilson, Detroit
Secretary—Joe H. Burton, Lansing.
Asst. Sec’y-Treas.—O. R. Jenkins.
Association Business Office, 907 Trans-

portation Bldg., Detroit.

 

Shall the Small Factory Continue?

“To merge, or not to merge, that
is the question; whether it is better
to be merged or to be submerged. I
have finally come to the conclusion
that the best thing we can all do in
the steel industry would be to emerge.”
So says James A. Farrell, president of
the United States Steel Corporation,
in a most surprising address before
the American Iron and Steel Institute.
Read on:

“America does not want to see the
elimination of small manufacturing
plants—this country was built up on
small companies. The corporation that
I am connected with has a potential
capacity to-day of 25,000,000 tons of
steel. And so it goes all through the
industry. Everything runs big.

“Now the question in my mind is
that perhaps things are going too big.
You all know that a small manufac-
turer to-day is not received very en-
thusiastically in the banks if he wants
to borrow $15,000, or $20,000 or $25,-
000 to run his business.

“We have got to give some thought
to the recrudescence of the
manufacturer in this country, or we
are all going to get so big that after
a while there will be only half a dozen
concerns or half a dozen utilities to do
the business with each other. That
is a phase of this question that might
be given careful thought from the
economic side of things.”

The bloom is evidently off the rose
in the merger business. The time,
thought and strategy that have been
put into the business of merging com-
panies is now being directed to the
operation and management of individ-
ual businesses. Men are giving their
undivided attention to their businesses.
No longer can you find “big sums of
money out on call.” What is that
money now doing? It is working in
plants and stores and creating new
energy and new wealth and, best of
all, new buying capacity.

This is right in line with the best
economic thinking of the moment. We
are seeing a similar common-sense in
shoe business. Every man engaged in
the shoe business is interested in pair
by pair sale of shoes over the fitting
The merchant's mind is in the

smaller

stool.
store.

Our industry might well take the
advice given by Mr. Farrell in encour-
aging efficient, small sources of sup-
ply. Almost daily we receive letters
from merchants who find a positive
need for a factory source for some one
specialty. Usually some financial ac-
cident has happened to the original
source and a store finds itself in a
predicament until it can locate some
other manufacturer who can fill the
vacancy. In one case it was necessary
for the retail merchant to write to a
dozen other stores and ask them if
they would consolidate their orders for
this specialty, so as to make it inter-
esting for another factory to continue

MICHIGAN TRADESMAN

supplying a very line of

shoes.

necessary

When a store has built up a reputa-
tion for itself around a certain shoe it
is indeed greatly interested in the suc-
cess and progress of the factory that
has been building that necessary num-
ber. Big institutions tend to stand-
ardization and in the arts of footwear
we still see the need for individuality.

Certain tricks in craftsmanship

* should not be permitted to pass out

of the picture because the small man-
ufacturer has not been able to get as
wide-flung distribution for his prod-
uct as it deserves. Ours is an indus-
try built around individuals—men who
are craftsmen ‘and technicians. Slow-
ly but surely they are learning the
necessary arts of merchandising but
under present conditions they are hav-
ing difficulty in weathering the eco-
nomic storm.

Mr. Farrell’s opinion carries weight
with the banks of America. _We hope
that we may see a continuation of the
craftsmanship that has been so much
a part of small factory operation. Let
us hope that the economic consequenc-
es of the present financial situation do
not result in the loss of craftsmanship
that goes into making footwear an
article of utility and beauty and not
merely a unit of price—Boot and
Shoe Recorder.

—_—_~+~++___
Cooking As It Should Be.

“The middle classes of England are
at the mercy of the Good Plain Cook,
who neither imagination, nor
knowledge, nor cooking sense.” This
downright statement is made by
Francis Colchester-Wemyss in an ar-
ticle in the Nineteenth Century entitled
“The Horrors of Good Plain Cooking.”
In most European countries, he ob-
serves, if a traveler is stranded in the
most out-of-the-way spot at any awk-
ward moment he is reasonably certain
of being able to sit down “in an in-
credibly short time to a quite de-
lightful repast,” as thus: “There will
be a perfect omelette, very probably
preceded by a bowl of excellent soup
from the standing stock-pot, very good
bread and butter and a piece of local
cheese, all helped down with a local
wine and a cup of good coffee, al-
though it must be confessed that cof-
fee is not as invariably good as it used
to be.”

But suppose that your car breaks
down “at the back of beyond” in Eng-
land. What will you get? “Quite pos-
sibly you may find literally nothing. If
there is an inn there may be forth-
coming a lump of tough cold beef, a
stale loaf and a slab of American Ched-
dar: at the very best there may be
fried eggs and bacon, the bacon almost
certainly being impossibly nasty.”

It is a depressing picture. Can any-
thing be done about it? Mr. Colches-
ter-Wemyss hopes so. He appeals to
girls who will some day be house-
wives and he offers them some sug-
gestions. His fundamental principle is
that successful cooking is largely a
matter of intelligence. This is a rather
starling contradiction of the common
notion that cooking is largeley a mat-
ter of instinct and luck, but let that
pass. There are born cooks, he admits.

has

discovered as
cooks by accident who shortly after-
ward marry the chauffeur, but he in-
sists that an ordinarily intelligent per-
son can accomplish quite a lot.

That being admitted, he lays down
four principles: Have everything in the

usually housemaids

kitchen and in the dining room clean
to the smallest detail; have everything
that should be hot really hot and what
should be cold really cold; see that
frying is mostly done in deep fat or
oil and that use is made of a frying
basket—‘What Englishwomen
mean by frying,’ he says bitterly, “is
frizzling in a frying pan”; and, finally,
treat all meat that is cooked so that
the outside surface is sealed in order
to retain the juices and make it ten-
der.

 

most

With these plain directions before
them, we trust that the future house-
wives of Great Britain will be cooks
of such excellence that the only “hor-
ror’ in connection with their activities
will be one’s inability to eat all one
wants.

——_»++____
To Test Higher Priced Cake Boxes.

With popular price cake and bread
boxes enjoying an outstanding con-
sumer demand in kitchenware lines at
present, a number of
perimenting with the
The
now is being done in boxes which can
be retailed at from $1.25 to $3

stores believe they can attract profit-

stores are ¢€x-
sale of higher

priced items. greatest volume

and

able business on lines selling around

$8 and $9 A few orders for limited
quantities of the better grade boxes
have been placed by ‘buyers who

promise to order liberally if their ex-

periments prove satisfactory. Boxes
in solid colors of green, blue and yel-
low are wanted.

—_——__e~+-_____

Plated Silverware Inactive.
Continued inactivity in the plated
silverware field has compelled selling

agents during the last two weeks to

19

force business in many cases by creat-

ing special values to tempt buyers.
Concessions are buyers in
both flat and Recently

the only items which have moved at

asked by
hollow ware.

a normal pace are special cups and
trophies ordered by jewelers for prizes
i athletic Cups
which can be retailed at from $7.50 to

in seasonal events.

$20 are in the greatest demand.

“MADE IN MICHIGAN”

 

THE TORSON
ARCH SHOE

is building a repeat business
for many merchants.

25,000 Men have adopted
this shoe as the permanent
answer to their foot problem.

A chrome alloy spring steel
arch, moulded right and left
to the footprint gives proper
support at every point.

Style 901—Black Kid Oxford.

Style 900—Brown Kid Oxford.

Style 902—Black Kid Blucher
Shoe.

Style 903—Brown Kid Blucher
Shoe.

Widths A to EEE
In Stock.

Herold Bertsch
Shoe Co.

Manufacturers of Quality
Footwear

Since 1892.

 

 

Grand Rapids, Michigan.

 

L.H. BAKER, Secy-Treas.

MICHIGAN SHOE DEALERS

MUTUAL FIRE INSURANCE COMPANY

FIRE AND TORNADO INSURANCE

ee ke $241,320.66

Saved to Policyholders
Since Organization ___-_-__- 425,396.21

Write to

Lansing, Michigan

 

 

GRAND RAPIDS

 

BULMAN STEEL STORE EQUIPMENT

Is not built down to a price but up to the exacting demands of
modern merchandising—and years of uninterrupted service.
Steel Shelving, Steel Counters and Display Equipment
“Over 26 years building steel store equipment”

THE E. O. BULMAN MFG. CO., INC.

MICHIGAN

 

 

 

20

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of- Michigan.
Pres'dent — Gerritt VanderHooning,
Grand Rapids.
First Vice-Bresident—William Schultz,
Ann Arbor.

 

Second Vice-President—Paul Schmidt,
Lansing.

Secretary — Herman Hanson, Grand
Rapids.

Treasurer—O. H. Bailey, Sr., Lansing.

Directors — Ole Peterson, Muskegon;
Frank Marxer, Saginaw; Le'gh Thomas,
Ann Arbor; M. C. Goossen, Lansing; R.
J. LaBarge, Pontiac.

Wants To Know Low-Down on

Margin Computation.

George Andrykovitch, dealer in
meats and groceries, Beaverdale, Penn-
sylvania, asks me to work out prices
at 20, 25 and 32 per cent. on “peas or
any other article that cost $1.90, $2,
$2.50 and $9.50 per dozen. He wants
these examples worked in detail be-
cause he “doesn’t quite get the trick.”

I am specially interested in this en-
quiry because it seems to come from
a “foreigner,” as our present foolish

expression has it—foolish because
there are, in fact, no foreigners in
America in the sense implied. A man

in our country succeeds in business if
he is able, intelligent and industrious.
He fails only if he is none of these
things, and it may be noted by anyone
who looks about him that there are
plenty of failures among native born
Americans who supposedly enjoy all
the advantages denied recent arrivals.
These do enjoy such advantages ex-
cept—and the exception should ‘be
scrutinized carefully—the will to work
In this regard the new arrivals
and succeed

the price in

hard.
often put it all over us
because their will to pay
hard labor, physical and mental.

It is a particular pleasure, therefore,
to answer George’s question in detail.

The rule is,
the margin you wish to make from
one hundred, divide your cost by the
remainder and your answer is your

as often

selling price.

cent. wanted. Take
twenty from hundred and you
have eighty. Shorten that to eight, be-
Divide

Twenty per

one

cause noughts do not count.
$1.90 by 8 thus:

8) 190
16
30
24
60
56
40
40
That answer, properly interpreted,
reads $2.37%4; hence the sale price is
$2.38 per dozen: 20c each, six for $1.19.
Figured at 25 per cent. we take 75 as
our divisor—100 less 25—thus:
25333
75)190
150
400
375
250
225

stated: Take —

 

MICHIGAN

Here we find our answer runs indefi-
nitely into 3s. This means $2.53%.
So the price is obviously $2.54 per
dozen; 22c each, 6 for $1.27.
Ona 32 per cent. margin, we divide
by 68, thus:
2794

68) 190
136

 

540
476
640
612
280
272
That answer is, plainly, $2.794 plus.
So our price must be $2.80; 24c each,
3 for 70c.

Notice now that not only are these
figures exact, but to follow out this
system results in prices for singles and
assortments which are psychologically
attractive. If you offer items at three
for 70c, you will see an increased sale
of 3s, though the actual reduction to
the consumer is only two cents; and
similar advantages accrue through the
other prices I indicate. It is an im-
portant element in increasing sales to
make a price 24c when that is indicat-
ed by our computations and not make
it 25c just because that is a usual price.
The same reasoning lies behind the
half dozen and dozen sales at figures
shown.

I omit the $2 cost computation be-
cause if George digests these other
illustrations, he can work that readily
enough. The $2.50 cost works thus on
20 per cent.:

3125
8)250
24
10
8
20
16
40
40
Result is $3.13 per dozen since we can-
not use 312%. This is 27c each, 2 for
53c, 3 for 79c. At 25 per cent. we get:
3333

75)250
225
250
225
250
225
showing a sale price of $3.33!4, which
must give us $3.34 per dozen, 28c each
and $1.17 for six.
You will work such a sum only a
few times before you learn to read the

answer at once. You will know at a

glance that 250 divided by 75 will al-
ways yield 33314, because 225 is as
near to 250 as division will get you
and that always leaves 25, which again
gives you 250 for the next division—
and so on as long as you care to write
(Continued on page 31)

NS CSE eR SAE Seog agee arena _

June 18, 1930

TRADESMAN

 

The Toledo Plate & Window Glass Company
Glass and Metal Store Fronts

GRAND RAPIDS “te wie MICHIGAN

 

 

EGGS - EGGS - EGGS

We are in the market to buy, Fresh Eggs and Fresh Packing
Butter and will pay full Grand Rapids Market date of arrival.
Send us your orders for Egg Cases and Egg Case Material.

Wire or Phone for our quotations.

KENT STORAGE COMPANY

GRAND RAPIDS, MICHIGAN

 

 

VEGETABLES

BUY YOUR HOME GROWN AND SHIPPED-IN VEGETABLES
AT THE VEGETABLE HOUSE

VAN EERDEN COMPANY
201-203 Ellsworth, S. W. Grand Rapids, Mich.

 

 

 

   

In More Homes Everyday

ROLSOomM

America’s finest Bread

 

 

   
    
   
   

 

SANCTUM_BAKORIUM fy ~
NEWS EW.

If a man makes a better bread
than his neighbor he should
tell the world about it. We
do—both.

 

 

 

 

AN ATTRACTIVE

DISPLAY STAND

FREE
WITH 12 BOXES (1 Doz. Each)

SANITARY
HANDY PACKAGE
CANDIES

24 VARIETIES

A FINE ITEM FOR
YOUR RESORT TRADE.
ORDER AN ASSORT-

MENT TODAY.

PUTNAM FACTORY

NATIONAL CANDY CO.
GRAND RAPIDS, MICH. f/

 

 

 

 

 

 

 

 

June 18, 1930

MEAT DEALER

Michigan State Association of Retail
: Meat Merchants.
President—Frank Cornell, Grand Rapids
Vice-Pres.—-E . Abbott, Flint.
Secretary—E. J. La Rose, Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.

 

 

How To Buy Fresh Meats.

The problem of making a profit in

each of the three outstanding classes
of meat markets differs somewhat.
However, in every case, there is the
imperative need for a satisfactory vol-
ume of sales. Any retail meat dealer
can make a profit if he can sell enough
meat at a price high enough to yield
a margin containing a profit. The
amount of sales necessary for produc-
ing this desirable result depends upon
the markup.
not need as much sales volume as the
other two kinds, for their margins
usually are large.

The quality markets do

Of course, in each kind of market
the amount of sales necessary for mak-
ing a profit depends upon the total
expenses to be paid, the size of the
shop being the big factor—a one-man
shop not needing so much volume as
a four or eight man shop—and the
amount of service, including delivery
and credit, being another large factor.

Getting the total of sales necessary
for making a profit means that the
market must attract the right number
of customers to buy there in preference
to going to some other market at
which they could buy just as con-
veniently. As will be realized, there
are three fundamentally different kinds
of customers to be considered when
the general problem of attracting cus-
tomers is under consideration; so the
means to be used for attracting cus-
tomers depends upon which of these
three classes of trade is being sought.
Every retail meat dealer knows that,
before he can make a profit, he must
attract enough customers to give a
certain total of sales, that he must
have the right quality of meat for a
certain class of customers, and that
he must manage his shop so as to give
his customers what they want for the
price they will pay for it.

Part of a retail meat dealer’s prob-
lem seems to center in buying the kind
of meats satisfactory to his trade. A
dealer in fresh meats must make his
profit on the meat he buys. Unless he
buys the kind of meat many customers
want, he will not sell enough of it at
a price which will leave a profit. In
other words, the dealer who wants to
increase his sales so as to get enough
volume of trade to give him a profit
must know how to buy the kind of
meat his trade will be glad to buy
from him.

Buying fresh meat requires a knowl-
edge of

1. How to determine the kind and
quality of meat satisfactory to the
trade of a shop.

2. How to select or pick out sides
or cuts of the particular quality he
wants.

3. How to determine the exact
quantity needed for a quick turnover.

4. How to get the quality and
quantity he needs at the lowest price
possible.

MICHIGAN TRADESMAN

Zanesville Council Declares Against
Chain Stores.

The Zanesville, Ohio, City Council
has taken cognizance of the chain store
situation in order to assist in relieving
the unemployment ‘by adopting a
resolution calling upon all city em-
ployes as well as the general public, to
patronize home merchants first and
Ohio merchants and industries when
unable to secure their needs locally.
The chains tried to prevent this action,
but unsuccessfully.
as follows:

Whereas—The city of Zanesville has
already been noted for its varied indus-
tries and its products are generally
established; and

Whereas—It has been the proud
boast of Ohio that the Buckeye State
could live within her own borders;
therefore, to stimulate employment for
the unemployed of Zanesville and vic-
inity and assist our local merchants
and manufacturers; therefore be it

Resolved—That all city employes be,
and they are hereby requested, to buy
first from home merchants and indus-
tries; and when unable to supply
their wants locally that they patronize
Ohio merchants, industries and labor;
and that all citizens of Zanesville are
urged to co-operate with the Council
in this “trade at home” movement, to
the end that their tax money shall
benefit, so far as possible, Zanesville
and Ohio, and the city’s own wage
earners shall receive the benefits.

The chain stores retained counsel
and fought this on the ground that the
Council had no right to pass the meas-
ure, but so far they haven’t gotten
anywhere.

The resolution is

——__»>+ +
Gives Weekly Prizes For Meat Recipes

A clever scheme for stimulating
trade used by an Iowa meat dealer is
the offering of a free roast, steak or
other meat cut every week to the cus-
tomer submitting the best meat recipe
accompanied by a statement of the
cost of the dish per person.

The meat dealer writes the recipe
and the costs of the various ingredients
on a blackboard in ‘his market, and
customers look for it every week and
get suggestions for
menus.

varying their

———_+++
Changing Date on Check.

In a case involving Armour & Co.
and the St. Charles Mercantile Co., it
was held recently by the Supreme
‘Court of South Carolina that the
payee of a _post-dated check who
changes the date and presents the
check for payment before it is due, at
a time when the maker has not suffi-
cient funds in the bank to cover the
amount, is liable to the maker for dam-
ages to his credit standing and _ busi-
ness reputation.

—_—_» ++
Pill Diet Is Now Here For Poultry.
Pills for poultry are the latest thing
at the State College of Washington.
These pills are made in a form at-
tractive to the poultry and contain, in
themselves, a balanced diet. It is said
that the birds are healthier because of
the balanced diet, and that the pro-
ducer is better off because of the lack
of waste which must accompany the
feeding of loose grain and mashes.

 

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING AND MOUNTING

MICHIGAN

G R AN D RA,PIODS

M.J. DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

—

Direct carload receivers of

UNIFRUIT BANANAS
SUNKIST ~ FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

21

 

 

 

 

Fleischmann’s Yeast
Increases Your Sales

Millions of people buy Fleischmann’s Yeast daily from their
grocers. National advertising is increasing this demand every
day.

Supply this demand—bring these people into your store.
Fleischmann’s Yeast display material reminds them that you
sell this popular health food. They come in daily for a fresh
supply—then sell them other foods too, increase your profits.

FLEISCHMANN’S YEAST

SERVICE

 

 

 

 

VINKEMULDER COMPANY
Grand Rapids, Michigan
BRANCH AT PETOSKEY, MICH.
Distributors Fresh Fruits and Vegetables

Cantaloupes, Peaches, ‘Yellow Kid” Bananas, Oranges,
Lemons, Fresh GreenVegetables, etc.

 

 

 

ASSOCIATED TRUCK LINES

The Outstanding Freight Transportation Line
of Western Michigan.
State Regulation means Complete Protection.

ASSOCIATED TRUCK LINES

Phone 93401 108 Market Av.. Grand Rapids, Mich.

 

 

 

 

 

 

We are now making reservations for April eggs for
Come in and see us for rates.

aM
ABE SCHEFMAN & CO.

COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS

storage.

 

 

 

 

HARDWARE

Michigan Retail Hardware Association.
President—Louis F. Wolf, Mt. Clemens.
Vice-Pres.—Waldo Bruske, Saginaw.
Secretary—Arthur J. Scott, Marine City.
Treasurer—William Moore, Detroit.

The Salesman’s Attitude Helps—Or
Hurts.

The salesman’s attitude toward the
customer is an important factor in
business. I don’t mean his physical
attitude, but rather his mental attitude.

I vividly recall one incident I ob-
served some years ago. I happened to
be in a hardware store when in came a
customer who enquired regarding a
certain line of flat wall tint.

“Yep, we've got it here,’ answered
the clerk, almost belligerently. “D’you
want some?”

“I was thinking—”

“What color d'you want?” put in the
clerk, briskly, without waiting for the
customer to finish.

“Cream and buff.”

“We've got buff, but we ain’t got
no cream. It’s all out. We'll have
it in a day or two. Anything else?”

“No, thank you.”

And out went the customer,

“That’s the way to handle them,”
observed the clerk. “Rush things
along—be brisk.”

Briskness was _ his
hobby.

little, private
He believed in handling busi-
ness with a rush. According to his
philosophy, time was money. If he
could wait on twenty customers in
half an hour, that was a lot better than
wasting the same half hour on one or
two. He’d got rid of this fellow in a
couple of minutes, and had twenty-
eight minutes left for the other five.

As for me, I wondered what the
customer was thinking. And, as luck
would have it, I was able to find out.
I met the man a few days later, and
referred to the incident.

“Yes,” he said, “I’m doing some in-
terior decorating. The wife kind of
favored wall paper, and I argued her
into wall tint. We’d heard about
Delectatone and decided to get that,
or, at least, see what it was like. And
I wanted to tell that chap, without
committing myself, that I was think-
ing of doing one room, and if it looked
all right, ’'d do the entire house.

“Well, after he shot me out, I went
down to Pete Carew’s. You know
old Pete. He’s the slowest mortal
alive, I think. I asked him if he
handled Delectatone. ‘You're thinking
of doing some interior decorating?’ he
said. ‘Sit down and let’s talk it over.’
And when I sat down, ‘No, we don’t
handle Delectatone but we do handle
Dekotint. Delectatone is good and
Dekotint is just a little better. Would
you like to see a sample of the work?’

“And with that he showed me
samples, and then asked what rooms
I wanted to decorate, and got out a
book showing suggested color schemes
for various rooms. And he told me
all about how to put the stuff on. He
must have taken fifteen or twenty
minutes but he took the time as if he
had all the time there was.”

The upshot, anyway, was that the
customer switched to Dekotint, and
placed an order running around $35.
Pete Carew was fairly well paid for
his twenty minutes of unhurried sales-
manship,

MICHIGAN

And the other clerk would have been
well paid to have taken time to find
out what the man was thinking of;
or, knowing that cream was out of
stock, to have suggested alternative
color combinations. <A _ little extra
time spent in this way would have
made a sale; where as it was, too much
briskness lost a customer.

It is good in most cases to transact
business in a businesslike way. But
the thing can be overdone. It is not
good business to hurry a customer, or
to interrupt him. His opinions may
be quite valueless to you; but when it
comes to selling him something, those
opinions indicate pretty well your best
method of approach. They afford a
clue to the character and prejudices of
the individual with whom you are
dealing. Then, it becomes your job
to adapt your approach to his mental
peculiarities.

There are, here and there, dog-
matic, opinionated salesmen who lay
down the law as to what constitutes
good salesmanship. They have one
pet rule which they want to apply to
every transaction. One salesman in-
sists that briskness of manner and
self-confidence are the vital essentials.
Another lays great store by his ability
to tell the customer everything about
the goods. A third asserts that the
main thing in selling is to have price
quotations at your finger-tips. <A
fourth will declare that the important
thing isn’t knowledge of goods or
prices, but the ability to greet the cus-

tomer by name and enquire after all

his children individually.

Dogmatic insistence of this sort on
some one point ignores the important
fact, that no two individuals are
identical in their mental outlook, nor
are any two sales identical in every
respect. The customer in a hurry will
appreciate brisk, quick service and get-
ting exactly what he wants. But an-
other customer may resent being hur-
ried. :

Nor can all salesmen succeed by
adopting identical selling methods. The
act of selling represents the coming
to gether of two distinct and very dif-
ferent individualities. It is always
worth while for the salesman to find
some common ground of sympathy
and understanding upon which he can
meet his customer. But that common
ground of sympathy is not the same
with all customers. One man may
appreciate familiarity and sympathetic
interest in his private affairs. Another
may resent this sort of thing and re-
gard it as intrusive and impertinent
curiosity.

It is up to the salesman to “get a
line’ on his individual customer. This
in turn means that the salesman’s at-
titude toward the individual customer
should be receptive at the beginning,
and then responsive. He should let
the customer at the outset take the
lead in order that he may be able,
later, to adapt himself to the situation.

Old Pete Carew is a case in point.
He is a farmer turned hardware deal-
er. He turned about the year 1902. At
that time a mercantile agency gave
him six months to survive as a factor
in the hardware business in Carisford.
Twenty-eight years ago, that was; and
yesterday Old Pete was still dawdling

 

TRADESMAN

about his hardware store in Carisford,
transacting business and making a
comfortable living.

He is the drowsiest man I ever saw,
but he knows two things—people and
hardware. If a man comes in for a
package of tacks, Pete gossips with
him, finds out that his wife needs a
new carpet beater, and ends by send-
ing up a vacuum cleaner on approval.
His attitude for the first five or ten
minutes is’ that of a sympathetic listen-
er. He just listens, interpolates oc-
casional questions, listens to the
answers—never makes a_ suggestion.
Then, having pumped the customer
dry without apparent effort, Pete has
everything in shape to clinch the sale.
And he does it.

The customer more or less con-
sciously reflects: “Here’s a man who
understands what I want’—because
Pete, far from working out any pet
theory of his own, has given five or
ten minutes to the task of finding out
what interested or troubled or bothered
that particular customer.

I once asked Pete his recipe for
good salesmanship.

“T haven't any,” he said. “I don’t
know anything about salesmanship.”

He has no theories on the subject.
He just sells. Good salesmanship is
second nature with him. The inborn
knack of handling men and women,
plus thorough knowledge of the hard-
ware business, has kept him going.

Yet, though Pete Carew has no
theories, the average young clerk in a
hurry can learn a lot by watching Pete
sell.

It pays the hardware salesman to

   

June 18, 1930

adopt a receptive attitude to customers,
to take time to locate his customer
mentally, to feel him out; to tactfully
sound him, and find out what he wants
and why he wants it. It is not enough
to say, briskly, “Good morning, sir.
What can I do for you?” and hurry
the customer from that point to the
stage where he buys or refuses to buy.
No, the great thing is to get some
notion as to what is actually going on
in the back of the customer’s mind.

If you haven’t got the knack of do-
ing this, you can learn; but learning
takes time. Remember, that it is out
of raw, inexperienced, blundering
juniors that most of our crackerjack
salesmeen have evolved. Merchants
often expect too much of inexperienced
helpers; and beginners too often lack
faith in their own ability to ultimately
become first class salesmen. Time is
needed to develop them; and continued,
steady effort toward improvement; and
refusal to be cast down by temporary
defeat. And much study of customers,
which is even more important ithan
study of goods and price quotations.

Victor Lauriston.
——_2-+>—___
They Turn To the Right.

Ever notice which way most people
look and turn on entering the store?

Most of them look and turn to the
right.

Observe this for a few days and con-
vince yourself.

When you are arranging your dis-
plays of profitable goods, the kind you
want customers to buy, display them
to the right.

Do that and watch the results.

 

Michigan Hardware Co.

 

 

100-108 Ellsworth Ave., Corner Oakes
GRAND RAPIDS, MICHIGAN

ot

Wholesalers of Shelf Hardware, Sporting
Goods and

FISHING TACKLE

 

 

 

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment

BROWN & SEHLER

COMPANY

Farm Machinery and Garden Tools
Saddlery Hardware

Harness, Horse Collars

Blankets, Robes
Sheep Lined and
Blanket - Lined Coats
Leather Coats

 

 

GRAND RAPIDS, MICHIGAN

 

 

OUaPEOHAEAAEAD HAE

i
i
'
j
!

piensa mr a

SI

spose naire state inti i

 

   

3
‘
4
a
|

acuta

June 18, 1930

MICHIGAN

TRADESMAN

 

Will Villages Vanish?

What would statisticians do if it
weren't for trends? If data are in-
sufficient to afford a sound basis for
flat assertion the statistician usually
can see a trend. He detects a trend
in incomplete or fragmentary data as
readily and naturally as a congressman
views with alarm or points with pride.

At the moment analyists of incom-
plete American census returns are see-
ing a trend toward the disappearance
of the country villages. More people
proportionately live in urban centers
and fewer in the country in 1930 than
in 1920. And the trend the statisticians
see is a double-barreled one: There is
a drift of population from the country
to the city and from the villages to the
‘towns.” A “town” apparently is a
grown-up village; even “towns” of
2,500 are classified as urban in the
present census. Beware, villages! The
trend will get you if you don’t watch
out,

It is not only the advantages of city
life which lure country dwellers away,
but the automobile. If you have a car
or two you can still farm the old
homestead but live in town and drive
back and forth night and morning.
And as long as you are driving, you
don’t stop at a crossroads village with
its grocery store, schoolhouse and
church but no movies—you drive a few
miles farther and live in “town.” The
trend shows that these rural-urban
“towns” whose population still de-
pends largely on the nearby farms, are
growing at the expense of the villages.

But wait until the full analyzed and
commented upon returns are all in—

not just the census figures. Wait un- —

til we hear from some of the men
whom country villages have sent to the
city to occupy the seats of the mighty.
Ask John D. Rockefeller, formerly of
Richford, Tioga ‘county, N. Y., wheth-
er he—or the country—will stand for
a trend that would erase the country
villages from the map! Or Herbert
Hoover, once of West Beach, Ia.;
Owen D. Young, originally of Van-
hornesville, N. Y.; Calvin Coolidge, of
Plymouth, Vt.; Franklin D. Roosevelt,
of Hyde Park, N. Y.; Henry ford, of
Greenfield, Mich.; Thomas A. Edison,
of Milan, Ohio; William E. Borah, of
Fairfield, Ill.; Elihu Root, of Clinton,
N. Y.; Ray Lyman Wilbur, of Boones-
boro, Ia.; Will Rogers, of Oalagah,
Okla.; Frank E. Gannett, of Bristol,
N. Y., and a few hundred thousand
more country-bred men whose names
are now in “Who's Who” or the “Di-
rector of Directors.”

Even the farmers cannot exist with-
out villages. They are measurably
self-sustaining so far as physical
necessities are concerned, but not in
a social, spiritual or community sense.
The city produces wealth; the country
produces wealth—and men.—Christian
Science Monitor.

—_2+s__
Paramount Importance of Clean Hands

Which one of us looking back on his
childhood has not a vivid recollection
of receiving the command: “Go and
wash your hands!”

Usually it was at some inconvenient
time—perhaps just as we were about
to sit down to dinner or supper. It
always seemed entirely unreasonable,

What harm did a little dirt do, any-
way?

And, after all the scrubbing, our
fingernails were still “in mourning,”
‘because tar and ink and that sort of
stuff just wouldn’t come off. Perhaps
we didn’t dare say it, but we thought,
“Oh, what’s the use?”

By the time we have grown up—if
we ever have—most of us have become
convinced at least of the desirability
of keeping our hands and fingernails
as free from visible dirt as possible.
But how many ever stop to think that
most of the visible dirt is more or less
harmless, and that the really danger-
ous dirt is that which is not apparent
to the naked eye? 4

Let’s see how this works out. One of
your friends had a “sniffy” cold. You
happened along; he put his wet hand-
kerchief in his pocket and shook hands
with you. Then, without washing your
hands, you ate lunch. A little later
you, too, had aicold. Now it is at least
a fair possibility that it was the “in-
visible’ but germ-laden dirt on your
hands that was responsible.

A “typhoid carrier” is a person who,
having had typhoid fever, an intestinal
disease, recovers ‘but continues to
breed typhoid germs, perhaps for
years. The germs are discharged, and
it is remarkable how easy it is to get
them on his hands.

There is nothing that you can see
with the naked eye. But if the carrier,
without taking the simple and neces-
sary precaution of washing his hands
at the right time, handles other peo-
ple’s food, there may be mysterious
cases of typhoid fever to account for.

Washing one’s hands freugently with
soap and water is a sanitary measure
the importance of which is easily un-
derestimated.

Did you ever happen to be in the
room with a doctor who was visiting a
case of communicable disease? You
perhaps noticed that if he touched the
patient he washed his hands imme-
diately afterward. By taking that sim-
ple precaution he protected himself as
well as others.

When we have been handling things,
as we de every day, that “Tom, Dick
and Harry” have been handling, there
are all sorts of possibilities in the way
of picking up ‘invisible’ but dangerous
dirt.

Of course you can’t avoid touching
things, even if it were necessary, but
it is not. However, by the simple use
of soap and water before you leave a
toilet room, or after you have shaken
hands with anyone who has a cold or
other disease, and particularly before
you eat, you can do something to pro-
tect your health.

It is just plain common sense to ac-
cept the advice to “wash your hands!”

Dr. Paul B. Brooks.
———~»++>

Late Business News.

The Capper-Kelly resale price main-
tenance bill was brought before the
House of Representatives last week
under a special rule. This clears the
way for action, which it is now be-

lieved in ‘Washington may be taken

this week.

Department stores quite generally
are showing a disposition to follow
the example of the Cincinnati stores

in renouncing what are known as
profit-killing mid-summer sales.

The head of a chain of New York
hotels is out with a movement for a
New York state law to forbid sale of
foodstuffs by drug stores on the as-
sumption that there is danger in con-
tact of food with drugs.

Tire manufacturers generally made
an average cut of 5 per cent. last week
on the consumer list prices of their
The spread between retail
and trade prices was somewhat in-
creased, giving the dealers a better
working margin, but as their inven-
tories are large this advantage will
hardly add to their profits unless sales
are extraordinarily large. In some
quarters this action is ascribed to the
recent break in crude rubber, but well-
informed authorities believe it is due
to intense competition. Its effect has
been demoralizing both to manufac-
turers and to dealers. The cut comes
at a season when demand is urgent and
for that reason seems untimely.

The Jewel Tea Co., Barrington, IIl.,
will acquire the Van Camp Packing
Co., of Indianapolis, executives of the
Jewel company announced last week.
It is understood that Van Camp will
issue $2,500,000 in preferred stock, all
of which will be taken by Jewell. The
name of the Van Camp Packing Co.,
widely known in connection with food
products, will continue to be used on
its products. Jewel Tea operates in
nearly every large city in the United
States. It imports tea, coffee, spices
and other products.
tions principally are by wagons. Cities
are divided into 1,300 routes and
wagons cover these routes weekly,
selling a variety of products.

The Nashua Manufacturing Co. will
sell direct to the trade, instead of
through the sales agency of Amory,
Browne & Co., beginning October 1.
The mill will have its own sales office
in New York under Charles V. Ryer,
sales manager.

—_++>___
Springs Used in Pajamas.

A new type of “rubberless elastic”
employing three small brass springs
is ‘being featured by a focal firm for
men’s. shorts and pajamas. The
springs are sewed into the backs of
the garments and are said to provide
an unvarying elasticity that is not af-
fected by laundry processes or normal

products.

Its retail opera-

- wear. The springs are of slight thick-

ness and occasion no discomfort. They
are utilized with the French front
shorts and pajamas in broadcloth and
other materials.

Phone 61366
JOHN L. LYNCH SALES CO.

SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising

209-210-2311 Murray tat
GRAND RAPIDS, MICHIGAN

Corduroy Tires

Sidewall
Protection

Made in
Grand Rapids

Sold
Through
Dealers

Only.

 

CORDUROY TIRE CO.
Grand Rapids, Mich.

 

Jennings’ Pure Extracts
Vanilla, Lemon, Almond, Orange,
Raspberry, Wintergreen.
Jennings Flavoring Extract Co.
Grand Rapids, Mich.

 

 

I. Van Westenbrugge

Grand Rapids - Muskegon
(SERVICE DISTRIBUTOR)

Nucoa
KRAFT )CHEESE

All varieties, bulk and package cheese

“Best Foods’’

Salad Dressings

Fanning’s

Bread and Butter Pickles

Alpha Butter

TEN BRUIN’S HORSE RADISH and
MUSTARD
OTHER SPECIALTIES

 

 

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool In Summer

Brick is Everlasting

GRANDE BRICK CO.
Grand Rapids.
SAGINAW BRICE CO.
Saginaw.

 

 

 

The Brand You Know
by HART

 

Look for the Red Heart
on the Can

LEE & CADY Distributor
———————————

 

EW ERA
LIFE ASSOCIATION

Grand Rapids.

SOUND COMPANY, SOUNDLY
MANAGED BY SOUND MEN.

 

 

 

 

|
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|
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24

MICHIGAN

 

TRADESMAN

 

June 18, 1930

 

HOTEL DEPARTMENT

News and Gossip Concerning Michi-
gan Hotels.

Grand Rapids, June 17—At Milwau-
kee, in addition to operating Hotel
Plaza, which he controls by lease,
Milton Magel has taken over the man-
agement of Hotel Knickerbocker, Mil-
waukee’s latest addition to the list of
residential hotels. The hotel is just
being completed and is the last word
in accomplishments in that line.

Harlan W. Davies, 57, for some
time operator of Hotel Muskegon,
Muskegon, passed away last week. Mr.
Davies, who was a Michigan product,
was an artist and musician by profes-
sion, took possesesion of the hotel
some time ago and it is understood
that his widow will continue the op-
eration of the same.

 

It was a genuine pleasure to catch
up with Mr. and Mrs. George Wood-
cock, who have been warm friends of
mine for many years. As is well
known, they operated Hotel Muske-
gon for several years before it was
partially destroyed by fire, and they
have a host of friends everywhere.
They are now managing the Muske-
gon Country Club, are ideally located
and I have no doubt of their scoring
a wonderful success in this field.

The Mann Hotel, Galien, a 90 year
old landmark, has succumbed to the
trend of civilization, and has been
razed to make room for residences.
The solid black walnut and white oak
timbers and the knotless pine lumber
that in its time sheltered numberless
wayfarers have been torn apart. The
old building came into possession of
the late Dr. David Mann _ fifty-five
years ago and until his death thirty-
five years ago, was utilized as a com-
bination office and residence. After-
ward it was converted into a hotel.
Among the relics retained by members
of the family is the old-time dinner
bell.

News comes to me of the sudden
death of Mrs. Ernie Piper, wife of
President Piper, of the Michigan Ho-
tel Association, which occurred last

week in Detroit. An interesting and
deserving woman gone to her final
reward.

In a sense a hotel is a sort of finan-
cial clearing house for its regular
guests, and when paper such as bank
drafts and possibly employers’ checks
are offered there is some justification
in cashing them especially if they are
in payment for hotel charges, but I
very much doubt if any sensible per-
son could resent the refusal of hotel
operators to cash personal checks to
any considerable amount. There have
been many marked instances where old
patrons of hotels have suddenly closed
their connections with houses with
which they have been connected for
years and, taking advantage of the
fact that such cessation of relations
was unknown to hotel men, have left
a trail of worthless checks behind
them, but this feature is not compar-
able with the practice of people in all
walks of life who ask the operator to
take the place of the banker in the
handling of commercial paper. It is
reported that in one day a prominent
hotel in Chicago cashed $53,000 worth
of such paper, taking a heavy risk,
and not one of the checks was in pay-
ment of a hotel bill. In a limited wavy
it might be all right but this seems to
have been a case where enough was
plenty.

Publication of a booklet setting
forth the points of interest in Detroit
and surrounding territory in a light
and humorous vein, with humorous
black and white drawings in place of

the usual photographs, to be issued
under the imprint of the Detroit Ho-
tel Association and to be distributed
to guests throughout the tourist sea-
son, with a view to prolonging their
stay in the city for a longer period, is
contemplated by the Detroit organ-
ization. Any form of advertising has
its merits. Some possess them to a
much larger degree than others. In
most cases where pamphlets are used
there is the one and important ques-
tion of distribution. It is not enough
to give them out to visitors, and the
Detroit association will do well if they
follow up the distribution by making
it easy for the guest to mail them to
interested but less fortunate friends
back home. For this purpose, in pro-
ducing the publication, consideration
should be given to the matter of post-
age as well as production.

Among the provisions of an ordin-
ance recently passed by ‘the Detroit
legislative body is one »roviding that
a license to operate may not be se-
cured until plans for the restaurant
have been submitted to the commis-
sioner of health and approved by him,
after having been left with him for ten
days, and the application for licence
may only be made with the approval
of the police department, thus prevent-
ing an undesirable clement from em-
barking in the business. An initial fee
of $25 is charged for the first year and
$15 for renewals. Strict sanitary pro-
visions are incorporated in the ordin-
ance, including the necessity for main-
taining separate toilets. Such regula-
tions should be adopted by the state
authorities as well. There are already
in existence too many places, some-
times known as “dumps” which clutter
up the roadsides, and which are, to
say the least, not meritorius.

E. H. (Ted) Beecher, of the Grand
Rapids Convention Bureau and the
publicity departments of the Pantlind
and Morton hotels, during his adminis-
tration as president of Western Michi-
gan Charter of Greeters, is responsible
for the upbuilding of his organization
to the extent that he has increased its
membership from seventy-six to 112
paid members during this past year of
incumbency. After its struggles in
infancy the organization finally came
into its own and to-day is one of the
most prosperous of the many units of
same in the Nation. One who under-
stands knows very well that the only
organization which succeeds in the long
run is that which shows an increased
membership each year. Mr. Beecher
has this same notion and is applying it.

Since the purchase of the Carling
Hotel interests in Jacksonville, Florida,
by E. S. Richardson, of Hotel Kerns,
Lansing, an organization known as the
Richardson Hotel Co. has been formed
with 2,000 shares of no par value, for
the purpose of operating the two es-
tablishments. The Kerns has been an
outstanding ever since Mr.
Richardson took it over and no doubt
satisfactory showings will develop
from the Florida proposition.

SUCCESS

The Hooper Hotel, at Eastport, six
miles from Central Lake, was destroy-
ed by fire last week.

It may interest some of the indi-
viduals who were familiar with Cedar
Springs Lodge, on Glen Lake, which
was formerly owned and operated by
the writer and disposed of three vears
ago, is now the object of a develop-
ment unparalleled in Michigan history.
Fully a quarter of a million dollars has
already been disbursed in developing
same by the Charles Mitchell inter-
ests and very shortly it will be placed
on the market in the shape of so-called
estates, with restrictions as to build-
ing and otherwise improving the in-
dividual holdings. There is already in

 

full swing a beautiful golf course and

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms “i 400 Baths

RATES
$2.50 and up per day.

 

 

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.

Free private parking space.

E. L. LELAND, Mar.

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private
Bath.

Buropean $1.50 and up per Day.

RESTAURANT AND GRILL—
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

 

 

e

Wolverine Hotel

BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD-
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.

Open the year around.

 

 

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof

Moderate Rates
Under the Direction of the
Continental-Leland Corp.

Gerorce L. CrocKer,

Manager.

 

 

 

The LaVerne Hotel

Moderately priced.
Rates $1.50 up.
GEO. A. SOUTHERTON, Prop.
BATTLE CREEK, MICHIGAN

 

 

Occidental Hotel
FIRE PROOF

CENTRALLY LOCATED
Rates $2.00 and up
EDWART R. SWETT, Mgr.
Muskegon +f Michigan

 

 

 

HOTEL

CHIPPEWA

HENRY M. NELSON, Manager
European Plan
MANISTEE. MICH.
Up-to-date Hotel with all Modern
Conveniences—Elevator, Etc.
150 Outside Rooms
Dining Room Service
Hot and Cold Running Water and
Telephone in every Room.

$1.50 and up
60 Rooms with Bath $2.50 and $3

 

Columbia Hotel
KALAMAZOO
Good Place To Tie To

 

 

CHARLES RENNER HOTELS

Four Flags Hotel, Niles, Mich., in
the picturesque St. Joseph Valley.
Edgewater Club Hotel, St. Joseph,
Mich., open from May to October.
Both of these hotels are maintained
on the high standard established
by Mr. Renner.

 

 

 

 

CODY HOTEL

GRAND RAPIDS

RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

 

 

Park Place Hotel
Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

R. D. McFADDEN, Mgr.

 

 

HERKIMER HOTEL

EUROPEAN
Rates $1.25 to $2.50
RAYMOND G. REID, Mer.
Cafe in connection.
313-337 Division Ave., South
GRAND RAPIDS, MICH.

 

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.56 up.

E. S. RICHARDSON, Proprietor

 

 

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Businesa
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -i- Sandwich Shop

 

“We ave always mindful of
our responsibility to the pub-

lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”

HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NBIR, Manager.

 

 

 

 

 

 

 

 

 

 

 

 

June 18, 1930

MICHIGAN

TRADESMAN

25

 

a magnificent club house is in con-
templation. There will be no hotel
development, the property being re-
served for residential purposes only.

Perhaps these plans for increasing
the earning power of hotels by the in-
troduction of soda fountains and com-
mercial tiddle-de-winks will work out
in the long run, but I trust the hotel
men will not go so far as to find
themselves in the same dilemma as
the druggists who have so far extended
the scope as to have forgotten that
originally they were supposed to cater
to tthe sick instead of the gastronom-
ers.

 

The summer hotels are not enthus-
ing particularly over the weather so
far supplied by the weather man, but
there is always hope for improvement
and, I might say, room also. The
Middle States have a happy faculty of
taking on enthusiasm over a few de-
lightful days in February, but quite
frequently end up with “croup” be-
fore the season fairly begihs.

My Los Angeles newspaper imparts
the information that a new 500 room
hotel of magnificent possibilities is to
be built there forthwith. I enjoy this
news more from a distance because I
am not compelled to share the intimate
griefs of my friends out there who are
trying to make an honest living on a
forty per cent. occupancy. A padded
cell should be arranged for any indi-
vidual who even talks about another
hotel in the City of the Angels for the
next dozen years.

 

 

William Moore, formerly of Mack-
inaw City, has taken a lease of Hotel
Wisler, Mancelona. This proposition
ought to work out all right. Mr.
Moore brings a good record of ac-
complishment with him, the location is
good, and there are no unsavory past
records to overcome.

The Point of Pines Hotel, at Port
Austin, has been leased by William
Dormey,’ who formerly conducted a
restaurant at Bad Axe. Many of us
remember with a somewhat senti-
mental feeling, this particular resort
hotel, which was for some years oper-
ated by our old friend “Billy” Schultz,
who passed away last year. It is a
comprehensive establishment and with
a favorable season has great pos-
sibilities.

Maybe I will be pardoned if I make
mention of the fact that through the
good offices of my good friend, H. L.
Lawson, I have “crashed the gates”
of the Hotel Review, New York, and
have been accorded a very highly com-
plimentary mention as to past achieve-
ments and future possibilities. One
cannot help appreciating the fact that
he is having bestowed upon himself
especial courtesies, more especially
when he realizes the world is full of
individuals who show an_ inclination
to belittle past accomplishments.
Thank you, H. L.

Mrs. Edward R. Swett, wife of the
proprietor of Hotel Occidental, Mus-
kegon, embarks on an extensive trip
to Europe this month. I am pleased
that she should have this trip, for the
tiiple reason that she deserves it, is
observing and appreciative. She will
surely enjoy it.

When I reached Muskegon the other
night I called upon Milton Steindler
of the Steindler Paper Co., and de-
manded to see his father, the senior
member of that institution. Much to
my surprise I learned the Senior was
stricken in California with a hem-
morrhage and, while recovering, was
still in a Santa Monica hospital. Mr.
Steindler was one of my Los Angeles
playmates last winter and when we
parted it was with the understanding

that we were to meet in Muskegon
early in June. Now I will have to go
back to the Golden State and look
after him. But he is well worth the
trouble, if you can call it such.

 

W. E. Hutchens, general manager of
the Michigan Home Telephone Co.,
with headquarters at Muskegon, al-
ways draws a visit from me whenever
I am in that city. The present 1n-
stance was no exception to the rule.
We spent several delightful moments
reminiscing over little affairs which
happened in Pentwater during that
period, years ago, when I was oper-
ating on the basis of two per day for
bed and three squares. I always liked
him, notwithstanding he was the di-
rect representative of a bloodless cor-
poration.: Mrs. Hutchens is now en-
joying a visit to the Pacific Coast, with
her daughters.

Years ago when Edward R. Swett,
Jr., was starting on his career as a
hotelier, I made a few predictions con-
cerning this exceptionally well-bal-
anced young man, winding up my
comments with the statement that he
would “bear watching.” I knew what
I was talking about and it pleases me
to add a statement at this time to the
effect that as a horoscoper I am not
really so slow. To-day he is assistant
manager of Hotel Occidental and is
still going. Just now he is bringing
out an invention which it is predicted
will revolutionize the whole system of
fire alarm signals, in that it speeds up
the handling of fire alarms, reduces
the possibilities of errors in com-
munication between stations and pro-
motes economy in expenditures for
fire equipment. The Muskegon fire
department has already adopted the
system and other larger cities are
negotiating for same. Edward is still
a real hotel man, even if he possesses
Edisonian tendencies.

 

Perhaps no Michigan hotel man was
more familiar with the minutae of the
Muskegon Occidental, for a period of
fifteen years or more, than was the
writer. Intimate association with its
manager, Edward R. Swett, during
that period, and expression of desires
for the future, made it natural for me
to visualize just what the future offer-
ings of that institution might be. When
I arrived there last week, after an ab-
sence of three vears, and an advance
warning of various surprises in store
for me, I thought I was prepared for
the emergency. But I guessed wrong.
As a result I was overwhelmed. The
lobby, which has been transferred
from the old Western avenue approach
to Third street, was my first intro-
duction. I am not going into technical
details, but its effect on first acquaint-
ance was delightful, roomy and radiat-
ed thominess. It gave me the impres-
sion that here the human heart throb
was depicted in the very extreme and
was real. Nowhere have I seen such
artistic and, to be more exact, sensible
application of artistic details. Person-
ality plus was reflected by my finding
old time employes who have in the
past performed their part in the build-
ing up of this magnificent hotel prop-
erty. I always used to feel that Mr.
Swett spent much of his existence in
planning hurdle-jumping propositions
for the future, but he inevitably reach-
ed his goal, and each recurring visit
to his institution impressed meé with
the idea that wisdom had dominated
in the preparation of his program for
improving his hotel. “Good enough”
never meant to him what it does for
the ordinary individual. He always
wanted it “Better.” And he has had
his way. His colleagues have never
questioned his sagacity, and to-day he
is managing director of one of the
most complete hotels in the Middle
West, the improvement of which has
been accomplished in the last decade,
with the finished touches applied with-

in the last two vears. Now all these
changes have been made without in-
convenience to his patrons at any time,
although many new rooms have been
added, an entire new lobby construct-
ed, vast enlargement of kitchen capac-
ity, complete installment of a new main
dining room, banquet rooms, one of
the most artistic ball rooms I have
ever seen. Also the cafeteria, which
was a pronounced success from the
time of its installation several years
ago, has been doubled in capacity. The
kitchen particularly is acknowledged
to be the very acme of completeness,
and the furnishings in all the public
rooms as well as the guest chambers
are the very last word in hotel equip-
ment. Furthermore a new battery of
rapid running passenger elevators, new
boilers, electric refrigeration and vari-
ous mechanical devices to save labor
and enhance service are in full opera-
tion. The ensemble is an interesting
demonstration of what can be done by
wise and experienced management,
without interference with the regular
business of the hotel. That hotels
must keep up with the procession of
events is known +o all who are at all
versed in the business of creating a
home for the wayfarer. Seldom, how-
ever, has the management of hotels
of our smaller cities been willing to
provide the enlarged facilities and
greater luxuries in public rooms and
public service in advance of compelling
necessities as has Mr. Swett. Already
are he and his colleagues planning to
rebuild the Western avenue frontage to
correspond in design and elegance the
already finished product. <As_ before
stated this genial individual I have
claimed as a friend for many years.
He has always preserved, unruffled,
that genial personality which endears
him to everyone. As an entertainer
he is a veritable prince. He has sur-
rounded himself with a corps of loyal
assistants who have carried out his
ideas of practical hotel operation, and
he has succeeded far beyond the pre-
dictions of his most enthusiastic ad-
mirers.

It was my pleasure during the term
of my visit with the Swetts to come
in contact with Frank D. Long, who,
with his estimable wife, were paying
a visit to the Occidental. Mr. Long is
what might be technically the “layout”
superintendent of the Holabird &
Root Co., of Chicago, who have con-
structed oodles of the finest hotels in
the country and he had intimate per-
sonal knowledge of every improvement
which the Occidental has undergone
in the past. He is still busying him-
self with devising further improve-
ments and conveniences to be applied
in construction of the contemplated
new section of the establishment. It
is said that Mr. Long has planned
more hotels than any other individual
in the world and might add that he is
still going strong. It was a genuine
pleasure to add his name to my list
of worth while acquaintances.

Met Carl Montgomery at the Occi-
dental Hotel, Muskegon, the other
night. Claimed he was on his way to
the Upper Peninsula to take a rest.
When that boy takes a rest it will be
while he is under the influence of
chloroform. He is one of those indi-
viduals who actually thrives when he
is ‘busy, but is continually claiming
that he has nothing to do.

Now Charley Renner advises me
that he has acquired another hotel, the
Rumely and Annex, at LaPorte, Ind.
I accused Ernie Richardson of trying
to absorb all the money in the world,
but here is a competitor who, accord-
ing to the best information I can ob-
tain, proposes to beat him to it by an-
nexing all the hotels. The Rumely,
however, is a “find”—a most desirable
proposition, and I will tell Tradesman
readers all about it as soon as I have

 

given it an official inspection. Inspect-
ing hotels, or at least the culinary end
of them, is about my ‘best bet these
days.

Last Saturday evening, the new half-
million dollar W. K. Kellogg Hotel,
at Battle Creek, was opened with a
formal dinner and dance. It is a four-
story structure, with a hundred rooms,
and naturally is fitted with every mod-
ern appliance known in hotel construc-
tion. Some time next week I expect
to see it, and will possibly say a lot
about it.

Hotel Macatawa, ihe hotel annex
and other properties controlled by the
Macatawa Company, Central Trust
Co, and Western Michigan Holding
Co., will be put on the auction block
at an early day, to satisfy the demands
of creditors, which amount to $87,-
312. Hotel Macatawa was for many
years popular and was profitably oper-
ated, but has been going slow for
some time, ‘because of the trend of
tourists toward points higher up in
Michigan. It will be sold as one par-
cel, so if you contemplate buying be
sure and carry an ample supply of
coin with you. Date of sale has not
yet been announced.

This man Dave Reid, who assured
me positively that the activities of life
would scarcely interest him hereafter,
went up to Hancock, the other day.
in attendance at the State convention
of Elks, and before he got through
with them had captured that function
for South Haven for 1931. Looks to
me as though he has given up all idea
of retiring permanently from _ the
country hotel field. Also confirms my
claim, frequently made, that he usually
gets what he goes after.

Frank: S. Verbeck.
SUE era
Hepatica.

Hlas some bit of baby blue
Fallen sky-born upon you
Scarcely ere are snows away

Or returns the month of May.
Thus enpetalled you unfold

All your stamens tipped with gold
Delicate, and wouldst impart
Secrets from some fairy’s heart.
Fairy art thou, that we know
And is why we love you so.

Lovely, dear, Hepaticas

How my woodland ever was

Beautiful beyond its hour

As you opened first your flower;

Where your Springtime loveliness

Holds me spellbound, for you bless

All the round of my desire

In your tinted, soft attire

Till I linger there to sup

Beauty trom your squirrel cup.
Charles A. Heath.

Flanders Brothers, grocers at Fenn-
“We surely
enjoy, and always find time to read the
Tradesman. Wouldn’t know hardly
how to run business without it. Hope
we will be able to read it a good many
years more with you at the wheel.”

ville, write as follows:

 

 

 

   

HOTEL BROWNING
Grand Rapids
Room & Bath $2 to $2.50. No Higher
Half Dollar Dinners 5:30 to 8 P. M.
Three Squares from Station.
Liberal Parking Space.

 

26

MICHIGAN

 

TRADESMAN

 

June 18, 1930

 

DRUGS

Michigan Board of Pharmacy.

President—J. Edward Richardson, De-
troit

Vice-Pres.—Orville Hoxie, Grand Rap-
ids.

Director—Garfield M. Benedict, San-
dusky.

Examination Sessions — Beginning the
third Tuesday of January, March, June,
August and November and lasting three
days. The January and June examina-
tions are held at Detroit, the August
examination at Marquette, and the March
and November examinations at Grand
Rapids.

Michigan State Pharmaceutical
Association.

President — Claude C. Jones, Battle
Creek.

Vice-President—John J. Walters, Sagi-
naw.

Secretary—R. A. Turrell, Croswell.

Treasurer—P. W. Harding. Yale.

Pharmacy Graduates in Numerous
Activities.

The common belief, particularly to-
day, is that practically all, if not all
the graduates of colleges of pharmacy
go directly into retail drug stores and
stay there the rest of their lives.

To vet the actual facts on the occu-
graduates
really do follow, a special tabulation

pations which pharmacy
was made of fiiteen classes of the
Philadelphia College of Pharmacy and
Science. The fifteen classes were di-
vided into three five-year groups to get
the facts about graduates at various
ages. The first group includes the
graduates from 1891 to 1895 inclusive
—men who had been out of college
The second
group included the graduates of the
class from 1901 to 1905—men out of
thirty
years. In the third group—the class
from 1911 to 1915 inclusive
who have been out of college fifteen

thirty-five to forty years.

college from twenty-five to

 

were men

to twenty years.

The analysis of occupations of the
Philadelphia College graduates from
1891 to 1895 shows them to-day to be
engaged in twenty-six distinct lines of
activity. The group from 1901 to 1905
whose present addresses and occupa-
tions are known, are in twenty-seven
different occupations. And in the third
group, the men who left college fifteen
to twenty years ago, whose present ad-
dresses and occupations are known—
the classes 1911 to 1915—are to-day
engaged in twenty-five different occu-
pations.
would be
swelled considerably if the addresses
and employments of all graduates were
available.

In all three groups of these grad-
uates those engaged in retail pharmacy
are, of course, most numerous. Prac-
tically all of them operate stores of
their own. In the classes from 1891
to 1895 the next most numerous group
is physicians. The other occupations
and professions into which graduates
have gone in the order of their im-
portance are as follows:

Manufacturing chemists.

Public office,

Salesmen for pharmaceutical man-
ufacturers,

Ixecutives in manufacturing enter-
prises.

Undoubtedly this list

Teaching,

Pharmacists in hospitals and other
institutions.

Other occupations in which numer-
ous graduates of these classes have
gone include banking, the wholesale

drug trade, pharmaceutical journalism,
the military services and farming. Two
are ministers, one is a dentist, another
an optometrist, one is an undertaker
and three are in the wholesale grocery
Four are in the United
States Government Civil Service in
professional positions.

business:

As mentioned, the occupations of the
graduates of the classes of 1901 to 1905
are equally varied although about half
the class is engaged to-day in retail
pharmacy, usually as store proprietors.
The other graduates are employed in
ssuch varied activities as the manage-
ment of an advertising agency, the
practice of veterinary medicine, real
estate brokerage, investment banking
and insurance underwriting.

Second position as the most popular
occupation with this group of grad-
uates has shifted from medicine to
technical positions with pharmaceutical
manufacturers. Physicians, however,
rank third in numbers, followed in
order by salesmen for pharmaceutical
manufacturers, public officers, institu-
tional pharmacists, teachers, and
wholesale druggists.

Two graduates are full time secre-
taries of pharmaceutical associations
and five are in the Government service.
One is a dentist, two are authors, and
eight are executives in pharmaceutical
manufacturing houses.

In the most recent group of grad-
uates, the graduates who left the Phila-
delphia College in the past fifteen to
twenty years, those engaged in retail-

ing to-day number again a little more

than 50 per cent. of the total. Second
place is occupied again by chemists
and pharmacists in manufacturing es-
tablishments. This time third place
goes to salesmen and detail men of
pharmaceutical manufacturers, closely
followed by physicians, in fourth place.
The other occupations in which num-
bers of graduates are engaged are, in
order:

Institutional pharmacists.

Teaching.

Executives of pharmaceutical man-
ufacturing houses.

The wholesale drug trade.

Just as varied as the numerous oc-
cupations in which pharmacists grad-
uated from the Philadelphia College
are engaged are the localities in which
they now reside. Of the group of grad-
uates in the classes from 1891 to 1895,
twenty-nine states and four foreign
countries now claim them as residents,
It is natural that Pennsylvania should
lead the list followed by New Jersey,
but every other section of the country
is represented by several graduates
from these classes. The same thing is
true of the classes from 1901 to 1905.
They now reside in thirty-four differ-
ent states from coast to coast and in
several foreign countries-

The graduates who left the Phila-
delphia College in the past fifteen to
twenty years also are now scattered
throughout the United States. Thirty-
three states claim them as residents, in
addition to four foreign countries. In
fact from these three classes alone
forty-four states and the District of
Columbia as well as eight foreign

countries claim Philadelphia College

graduates as residents. Undoubtedly
this total would be raised to a much
higher figure if the present addresses
of all graduates were known. It is
natural that the graduates whose pres-
ent activities are least known would
be scattered further from their alma
mater. Paul C. Olsen.

Programme For the Saginaw Conven-

tion.

The following programe has been
prepared for the annual convention of
the Michigan State Pharmaceutical
Association, to be held in Saginaw
next week:

Tuesday, June 24—Registration.

9 a. m.—Opening of the Registration
Headquarters, Bancroft. It will be
necessary for each person attending
to be registered. Fee $3.50 each.
This fee includes all noon day lunch-
eons, banquets, dinners, theater par-
ty and all entertainment features.

10:45 a. m—Formal opening of con-

vention by President Claude Jones.

Announcements:

Reading of correspondence.

Appointment of Resolutions Com-
mittee.

12 Noon—Mixed luncheon, Bancroft
Hotel.

Welcome addresses.
2 p. m.—Baseball game for men, Hoyt
Park, M. S. P. A. vs. M. P. T. A.
Bridge party for ladies, Bancroft
Hotel.
6:30 p. m.—Dinner dance, Bancroft
Hotel.
Wednesday, June 25—10 A. M-
10 a. m.—President’s address, Claude
Jones.

Secretary’s report, R. A. Turrel.

Treasurer's report, Purl Harding.

Report of Standing Committees.

Executive Committee, J. M. Ciecha-
nowsky.

Legislative Committee, D. G. Look.

Membership Committee, R. A. Tur-
rel,

Trade Interests, Fred Bellemore-

Speaker, Dr. Edward Spease, of the
Western Reserve University, “New
Pharmacy.” :

Dr. Leonard A. Seltzer, “Raising the
Standards of Pharmacy.”

W. H. Blome, Frederick Stearns &
Co., “Insulin and Its Manufac-
ture,’ accompanied by moving pic-

tures.

Walter Kramer. Eastman Kodak
Co., “Three Call Film.”

10:30 a» m—Ladies’ trip through

Schust Baking Co.
12 Noon—Luncheon for men at Ban-
croft.

Luncheon for ladies’ followed by
bridge party, at ? ? ? ?

2 p. m.—Business session for men.

5 p. m.—Beginning of mysterious
night programme.

12 noon— Mixed Luncheon,
Bancroft.

Speaker, Dean Edward H. Kraus,
Dean of College of Pharmacy,
University of Michigan, “Tenden-
cies in Pharmaceutical Education.”

Bernard Keene, Indianapolis, Repre-
senting N. A. R. D.

Toastmaster, Harry Cecil.

2 p. m.—Third business session.

Unfinished business.

Reports, Prescott Memorial, by
Charles H- Stocking.

Hotel

 

TWO FAMOUS
BRANDS, KNOWN FOR
QUALITY WHEREVER

MEN BUY CIGARS

 

  

THESE LEADING
QUALITY CIGARS
ARE GOOD CIGARS

TO TIE TO

Distributed Throughout
Michigan by
Lee & Cady

 

 

 

 

 

 

 

 

 

 

di

 

 

 

 

 

 

   

June 18, 1930 MICHIGAN TrADESMAN 27
Publicity Committee, R. T: Lakey. one of the greatest menaces to health WHOLESALE DRUG PRICE CURRENT
Board of Pharmacy, Garfield Bene- we face to-day. He asserts that in

dict many stores, the same hands serve
. Ss, ‘ s serve Pri : :
‘ : : rices quoted are nominal, based on market the day of issue.
J. Edward Richardson, member of “strychnine and salads, camphor and q f . -
: i i See 35@1 5 senzoi oe : »2
Board of Pharmacy, “Problems of cake, castor oil and coffee, quinine Bort ao 10 @ 20 i ae : ae. a no seieieilat 2: -
i oric ra.) - ( 2 me ee ae ene sa =o ss
the Board of Pharmacy.” and consomme, belladonna and bread Borie (Xtal) -.10 @ 20 ;'8eron —------- os Sores -—. oe
Clare Allen, “Experiences 1 paregoric and pudding.” Carbolic ~------- 6 6 eee Gee oi
‘are Allen, xperiences During and paregoric and pudding. ee => @ 66 Hemlock, pure. 2 00@2 25 Catechu —______- 1 44
a Na Nee oa a “ & beinparotivels fou Mee 914 G Juniper Berries. 4 50@4 75 Cinchona -_______ @2 16
My Years on the Board. Only a Souiyaret ely rev drug hraeat ------- 2 ‘a Juniper Wood _ 1 50@1 75 Colchicum ______ @1 80
Roy H. Crane, Manager Sales Pro- stores are hygienically equipped tO 6 xalie ______-__- 1s @ O65 pe ae _... 1 55@1 65 eb er Sa i @2 76
: ee oe : i C oe / a : ore ee 21,4 > Lard, No. ---. 1 25@1 40 etter: (0 @2 04
motion, Liquid Carbonic Corp., Serve food,” says the letter. Few ao ee = a Lavender Flow_. 6 00@6 % Gentian @l 35
“Soda Fountain Profits.” have any but makeshift kitchens. Fruit : ioe mia? O04 ~. one “Ammon. _ @2 of
i : : aes oe @ 25 muaiac, 10N. — D2
Thursday, June 26—9:30 A. M. and other foodstuffs lie open the day Ammonia Linseed, raw, bbl. @i is lode @1 25
tit ‘ i fe : + Linseed, boiled, bbl. @1 18 Iodine, Colorless. @1 5
Unfinished Business. long to absorb noxious fumes, among ae =o — a @ Liniced bid. is 1 5@1 38 toa Cle. pease O1 aa
9:30 a. .m.—Report of Resolutions which frequently are antiseptics shot Water, 14 deg... 5%@ 13 linseed, raw,less 1 22@1 35 Kino --——-----~—— @1 44
5 ' : : : . Carbonate 20° @ 25 Mustard, artifil. oz. @ 35 Myrrh --________ @2 52
Committee. around to kill roaches and other in- Ghiodae (Gran) 08 @ 18 Neatsfoot ---...125@135 Nux Vomica -...  @1 80
Election of officers sects.” one Mala a —T a Camp. = -
s. » Malaga, » Camm —. @ 4
Speaker, Clyde Eddy, Manager Re- ee ri ae neem ee = eG? 6 Raabe; . Oi 92
ces pe -. ee Copaiha ________. 1 00@1 25 Olive, Malaga, “Audard ~--_-___ @1 92
tail Sales Research, E. R- Squibb S Sell ore Sliced Bacon. Bir (Canada) ..275@3 00 green _..____ 2 85@3 25
& Sons, “Seven Ways to Meet Some grocers are selling a lot of Bir (Oregon) , oe? = Orange, Sweet 6 00@6 25 Paints :
Competition.” sliced bacon in this way. They set a Tolu. fe 9 00@2 35 pial pears aT 1 ans bp oe re ae jee
i oN" POW .~.---------- « ya 6 riganum, com’ @1 20 szead, white dry 13%@14¥
Speaker, F. F. Ingram, Jr., Vice- platter of sliced bacon on the counter Pennyroyal ____ 3 00@3 25 Lead, white oil 13% @l4i,
: : : ’ B 4 i e Fiat 7 ec > r , > 1s
President and General Manager, %¢ 4 S€fvice space to the customer’s Barks oe ae ey an Ookee i i 30 "
: ’ : Pic gee ! ' assi rdinaky) 25@ 30 occ) oa Ss ate Red Wonau oe
Ge Dene pe ries '»  Yight. Very thin and transparent wax G@ssia (or - Rosemary Flows 1 25@150 Red Venet’n Am. 3%@ 7
Florian Co., “Profit in Cigarettes.” as ina ieee eet = oes . Sandelwood, E. Red Venet’n Eng. 4@ 8
ee ea ee Beare pyper ie laid over the bacon ond ea 8 LL 12 50@12 75 Putty —--——____- 5@ 8
: ’ cose as Woo og Se . . Sdicitae & o Alain oc fhiting, bbl. __. @ 4%
Luncheon for ladies at Golden Phea- pressed down snug. Thus the meat 1s 35¢ ------------- 0@ 30 ae batt , es - Wiitiig 5% O10 '
ant Inn covered and yet clearly visible. Spearmint 7 00@7 25 a H. P. Prep. 2 80@3 00
; y i 5 ---.. ¢ 00@7 25 ara 2 > 20a
Report of tellers Important: The wax paper should Berniee Spenn ———-—~-«~- vein
eport of tellers. . Gute @ 90 Pany 7 00@7 25 ;
Neat on of officcte lap over the front of the platter so that wish _ 7 _- @ 2 Tae USP 65@ 75 Msceillaneous
/ a . eee the customer will be tempted to lift fone ee 8 Peepenting, Bh Re — cue as
1:30 a. m.—Golf Tournament for men, : : Prickly Ash ~----- @ % Turpentine, Kee GO FT A %6@
Gece Cob the paper and look at the meat still Mane orerece. Alum. cone and
: : aa : eae Se 6 00@6 25 sround ~_~_.___ 09@ 15
on ‘i : closer. This gesture tends to lead o : sis ; i
Trip through Dow Chemical Plant ae : / os ae a a, Wintergreen, sweet ‘ae vee a aaa
¢ to a purchase. Experience has proved Licorice -----~---- 60@ 75 birch J) 3 00@3 25 noes gies 00@2 40
or Dow Gardens for all. : a : Licorice, powd. _. 60@ 70 Wintergreen, art 75@1 00 sorax xtal or
that with this general arrangement the For Gan enced as bowdercd .__. 06@ 13
a, § Worm Seed ___. 4 50@4 : ate . 2
7 p. m—Banquet at Bancroft hotel. ae ‘ ; . f | 1 ~ @2 00. 0 Cantharides, po. 1 25@1 50
sale of sliced bacon can often be Flowers ood, oz, -- @200 Calomel _’. | 2 72@2 82
: i 15 Capsic oa fee ae
—_2 +> F doubled. Armicg, 0 75@ 80 ~apsicum, pow'd 62@ 75
' Sy i i 30@ 4 = Carmiie |. 8 00@
Sale of Food in Drug Stores Un. ae Se 8S ee nc a ee
hygienic Inexpensive Vinegar Measures Blesrbonats -—-.. 6g 40 Gover a tg
; o ichromate | -_—— 5@ 25 Chalk Prepared__ 14@ 16
Reversing the customary attitude of John Hartigan, Chicago grocer, Gums Bromide --------- 69@ 85 on ee oe 49@ 56
: i on i | . : i BPORMICG) 20. 54@ 7 shoral Hydra 20@
condemning the sale of drugs in food found that he had difficulty in keeping PME be ------ @ cn Chlorate, gran'd_ 21@ 38 Cocaine si th aan Ph
. : ‘ ‘ eacia, 2nd —.__ Wo *hlorate ee ma «99 SOeoa Butiee anu
stores, Walter Guzzardi, director of a vinegar measures from breaking, etc. ‘Acacia, Sorts ___- 35@ 40 roe powd. ro = a ta at --- Peis 90
° rc . . Ty * ° ic 1 WA » ( 5 zi % rere eoet tee eae iC 24 ? kS, 5 > es 3 q Q?1
chain of hotels in New York, has writ- Wooden ones seemed to split, granite ae 3 ee Cyanide -------—- 30@ 90 at ie

ten a letter to State Senator Abraham ones would chip, and the handles come  Aloes (Cape Pow.) 25@ 35 Paco ee a os = Gu oa = a
: : “i ‘ : en Brae ne ¢ g oe Ae ae ee er ey ce : @

Grenthal attacking the sale of food in off. Now he uses quart and pint size a a le 60 onint yeh = “— s oo Sublm 2 25@2 30

: Oe ee eee ame ae oe 5 "usSiate, re ae @ 7 ream Tart 5@

drug stores. Mr. Guzzardi asks that bottles and finds that they make good ane ac a Sunsate 3504 40 Cuttle hone iG 400 50

. ee ‘a amphnor —.....- @ - Nan oust : we
a bill to prohibit such sales be intro- | measures—are accurate, do not cor- ene Sos ‘@ 60 Die ena: 068 15
i . . ‘s ~ eiaag , — “rs owder 0@4 5

duced in the next Legislature. rode and are inexpensive. He had wee pow'd -_- O1 as Roots Emery, All Nos. 100. i
Mr. Guzzardi’s attack is based on a been paying $1 and more for wooden Kino, powdered @l 20 Alkanet Sere 30@ 35 in ane ace

ie 3 : Ryrrh @115 Blood, powdered: 40@ 45 psom Gate 9, P08?

charge that “the mixing of foods, measures, and they never were satis- oon powdered @l | Coawus ace on bien pee 4 3%@ 10

- Pe ea lines : ae Opium, powd. 21 00@21 50 Hlecampane, pwd. 20@ 30 “woe Howdered .. @ 00
drugs and poisons is developing into factory. Getaie en 21 00@21 50 Gentian, powd. 20@ 3 Foran = 19a 20
Shellac, Orange 50@ 65 Ginger, African, i. Uh
Shellac. White 55@ 70 powdered ___’_ 30@ 35 Go ae i"
Tragacanth, pow. | @1 i Ginger, Jamaica. 60@ 65 Glassware, full au 60%
Tragacanth __.. 2 00@2 35 Ginger, Jamaica, Glauber Salts, bbl @v2%
Jerocetine -——--- a _ powdered ____ 45@ 60 Glauber Salts less 04@ 10
Goldenseal, naw, 6 00@6 50 Glue, Brown ____ 20@ 30
a pecac, powd. __ 5 50@6 00 Glue, Brown G d + a) 9
Insecticides Licorice 35@ 40 Glue, Whi ie
icorice ..-----___ 35@ 4 alue, hite _... 2744@ 36
ELECTRIC FANS, JUICE EXTRACTORS, Bene ee 0S@ 20 Licorice, powd. __ 20@ 30 Glue, White grd. % 35
a Bine Vitriol, bbl.  @ 08 Sus pulmered- oe 2. Girearing —_ 17%4@ 40
TT Blue Vitriol, less 094%@ 17 Ke, powdered. 35@ One TG F
VACUUM JUGS, VACUUM BO LES, Bordea. Mix Dey iO 93 Rhubarb, powd. __ @1 00 loding == 6 i017 a
Heltebore, White Roseweed, powd. @ 50 tlodeformm  __ 8 00@8 30
PICNIC SUPPLIES, FILMS, KODAKS, oa 1s@ 25 Sarsaparilla, Hond. — = Lead Acetate -_ 200. 30
Insect Powder__ 47%@ 60 | ground ——--__-__ Gilt. Mace @1 50
COMPLETE LINE OF SODA FOUNTAIN SUPPLIES ee AG Se Mee oe eee ns ol
iy ime and Sulphur tS 5 40 + 10 —-_____ 7 00@8 00
Dig) 09@ 23 Squills, powdered 70@ 80 Morphine ____ 13 58@14 33
FLASHLIGHTS, ELECTRIC LANTERNS, Paris Green ---. 26%@46% Tumeric, powd. 20@ 26 x oes
erian, powd.__ @1 00 UX Vomica, pow. 15@ 25
Pepper, black, pw. 57@ 7
BATHING CAPS BATHING SHOES Leaves Funset, White « tn :
* te, m 7
: Seeds Pitch, Burgunds 500 =
BATHING SUPPLIES, See Si fates @ 1 Quassia ———____- 2@ 15
Sage, Bulk _____- 25@ 30 Anise, powdered 35@ 40 Rochelle Salt aa a
; oy sir : Salts _. 28 5
WATER WINGS, INSECTICIDES, MINERAL WATERS, | S28e: % loose = @ 40 Bird. ts 18@ 11 Saccharine =". G02 48
; Bo sanary ~--.~--__- alt Pe
Seunn Alex. . bO@ 76 Caraway, Po. 80 26@ 30 Scidties unzicct i@ 3%
SPORT VISORS, CARBONATED DRINKS, Senna, Tinn. pow. 30@ 35 Cardamon ~_____ 2 50@2 75 a. aoe se =
tiga Ure 20@ 25 Corlander pow. .4030@ 25 Soap’ =i
re — ap, mott cast _ 25
RE ee : ‘ a
SPONGES, CHAMOIS SKINS, PERFUMES, = Eerie 30 gy SAR white Castile,
Rig: 2 91%.@ 15 Soa in Gene t
- @ Soap, wh i
TOILET GOODS, OFFICE SUPPLIES. Aleit, Ditties Wes, ocd 84 ii eek ce ee @l
oo 7 50@7 75 yoo marees pwd. 7 = Soda Ash | $e <
. . eee OI Oc ears ae VS: emp Steen ng a eee LY 5 Sod i oe a
See us about Store Fixtures. Also complete line of ROGER’S a 5 aes ug Lobelia. vows. 130 Se . Bicarbonate 3%@ 10
; ints, Varnishes. Complete di Almonds, Sweet, °5 Mustard, yellow 17@ 25 Spirits Camphor "1 $¢
Brushing Lacquer, House Paints, Varnishes. Complete display a "4 50@1 30 Musard, black... 20@ 25 Sulphur, roll 4¢ 1 20
A ] Almonds, Sweet, Poppy ee on eee 15@_ 30 Sulphur, Subl ae a
in our sample room. peace . 2 Quince =. 175@200 T i joes :
imitation ---- 1 00@1 25 ganadina 43@ 50 amarinds ______ 20@ 25
Amber, crude -- 1 00@1 25 Sunflower 222277 L@ 18 ae Emetic -- 70@ 1%
tifie 50@1 75 ~ ------- E@ urpentine, :
CWT OD pre ad ler ana : boo 25 wae ae 30@ 40 Vanilla Bx ane 1 5002 00
Bergamont _.-. 6 50@7 00 ‘Yorm, Lavant - 6 50@7 00 Venilla Ex. pure 2 25@2 50
oa ise ee
° ASS1a —--~-----~- S Tinctures
Hazeltine & Perkins Drug Co. Castor 1 55@1 80 F Webster Cigar Co. Brands
ee eee sea Qi Hebert SS
: gs 0 gic 00d 2G. Aloee —. @1 35 UNOOS go
Grand Rapids Michigan Manistee aa Qo@4 25 Asafoetida ————- Sis weer Gaia 2S
Lon ae ne, = — Se @150 Golden Wedding
oa. é dogs : os. 2 28 Aa ad te ta te ao
ee im 5. @2 28 n order for 500, 2% disc,

 

 

 

    

MICHIGAN

TRADESMAN

  

 

June 18, 1930

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues

 

 

 

 

ADVANCED DECLINED
Smoked Hams Beef
Bacon Pork
AMMONIA _— Hag, 12 1-Ib. Strawberries

Parsons, 64 oz. —_-.-- 2es. ‘Cane a6 INO. 2 ee 4 50
Parsons, 32 oz. -.---- 3 35 All gras 168 of.) 22 No: 1d oe 3 00
Parsons, 18 02. --_--- 420 All Bran, 10 oz. ~----- 270 Marcellus, No. 2 -_-._ 3 25
Parsons, 10 oz. —--_-- 270 Ail Bran, % oz. ---- 2 00 Pride of Mich. No. 2__ 3 75
Parsons, 6 0z. ____.- 1 80

 

6 25
pails, per doz. 9 40
. pails, per doz. 12 60
. pails, per doz. 19 15
. pails, per doz. 19 15

APPLE BUTTER
Quaker, 24-21 oz., doz. 2 15
Quaker, 12-38 oz., doz. 2 35

BAKING POWDERS
Arctic, 7 oz. tumbler 1 35

Royal, 10c, doz. ~----- 95
Royal, 4 oz, doz. _--_- 1 85
Royal, 6 oz., doz. ---. 2 50
Royal, 12 oz., doz. -. 4 95
Royal, 5 tb. _-_____ 40
Calumet, 4 oz., doz 95
Calumet, 8 oz., doz. 1 85

Calumet, 16 oz., doz. 3 25
5 Ib., doz. 12 10
Calumet, 10 lb., doz. 18 60
Rumford, 10c, per doz. 95
Rumford, 8 oz., doz. 1 85

Rum/ord, 12 oz.. doz. 2 40
Rumford, 5 Ib.. doz. 12 60
K. C. Brand

Per case
10c size, 4 doz. --.... 3 70
15c size, 4 doz. -...-- 5 60
20c size, 4 doz. —--... 7 20
25c size, 4 doz. -.-..- 9 20
60c size, 2 sta ones 8

80c size, 1 d
10 Ib. aoe % doz. ___- 6 76

BLEACHER are
Lizzie, 16 oz., 128 ~---

BLUING

Am. Ball.36-1 0z.,cart. 1 00
Quaker, 1% oz.. Non- -

freeze, dozen ------ 85
Boy Blue, 36s, per cs. 2 70

Perfumed Bluing

Lizette, 4 0z.. 12s -- 80
Lizette, 4 oz., 248 -. 1 50
Lizette, 10 oz., 12s -- 1 30
Lizette. 10 oz., 24s -. 2 50

BEANS and Hinde

0 lb. bag
Brown Swedish Genus 9 00
Pinto Beans 9 25
Red Kdney Beans -- 9 75
White H’d P. Beans 7 75
Col. Lima Beans -_-- 14 50
Black Eye Beans -- 16 00

Split Peas, Yellow -- 8 00
Split Peas, Green ---- ; 00
Scotch Fears: ...__-__ 6 25
BURNERS

Queen Ann, No. 1 and
2 oon 1 36

White "Flame, No. 1
and 2, doz. ....... 2 36

BOTTLE CAPS

Onl —— 1 gross
pkg., per gross ---- 16

BREAKFAST FOODS
Kellogg's Brands.
Corn Flakes, No. 136 2 85
Corn Flakes. No. 124 2 85

pkg., per gross ---- 16
Pen Fe 6 2 70
Pep, No. 202 --..-... 2 00
Krumbles. No. 424 __- 2 70

_Bran Flakes, No. 624 2 45
Bran Flakes. No. 602 1 50
Rice Krispies. 6 oz. -. 2 74
Rice Krispies, 1 og. -. 1 10

Post Brands.
Grape-Nuts, 24s ~-----
Grape-Nuts, 100s ----
Instant Postum, No. 8
Instant Postum, No. 10
Postum Cereal, No. 0
Post Toasties, 368 --
Post Toasties, 248 --
Post's Bran, 248 ---
Pills Bran, 128 -------
Roman Meal, 12-2 tb.-
Cream Wheat, 18 ----
Cream Barley, 18 ----
Ralston Food,
Maple Flakes, 24 ----
Rainbow Corn Fla., 36
silver Flake Oats, 18s
Silver Flake Oats, 12s
90 lb. Jute Bulk Oats,

bag
Ralston New Oata, 24
Rajston New Oata, 12
Shred. Wheat Bis., 36s
Shred. Wheat Bis., a

Oo et er CO DO DICO = BD Bo 00 0 9 YS 8 9 FD oH OT ED CO

Triscuit, 248 ---------- 0
Wheatena, 188 ----- oe 3 10
BROOMS
Jewell, doz. ~--------- 25

Standard Parlor, 23 ib. 8 25
Fancy Parlor, 23 lb.-- 9 25
a Fancy Parlor 25 lb. 9 76

oT Parlor 26 lb. 10 =

 
  

Se 5
Whisic, No. 2 ..___-_- 3 75
ergerub
—
Solid Back, 8 _.- 259
Solid Back, 1 - 3. 2
Pointed Ends -------- 1 25
Stove
Shaker --.----—------ 1 80
No. 50 ------------- -- 2 00
Peerless -------------- 2 60
Shoe
No 4.0 2
Np 2-0 8 00
BUTTER COLOR
Dandelion ------------ 2 85
CANDLES
Electric Light, ¢0 Ibs. 12.1
Plumber, 40 Ibs. ----- 12.8
Paraffine, 68 ~-------- 14%
Paraffine, 128 ------- 14%
Wicking -------------- 40

Tudor, 6s. per box -- 30

CANNED FRUITS

 
 

Hart Brand
Applies
No 10 5 75
Blackberries
No. 2... 75
Pr ide of Michigan ---- 3 25
Cherries
Mich. red, No. 10 ----12 50
Red, No. 10 ------ one 00
Gad No. 2 4 25
Pride of Mich. No. 2-- 3 65
Marcellus Red ------ 3 25
Special Pie ~---------- 2 70
Whole White ~-------- 3 10
Gooseberries
No. 10: 8 00
Pears

19 oz. glass
Pride of Mich. No. 2% 4 20

Plums
Grand Duke, No. 2%-_- 3 25
Yellow Eggs No. 2%_- 3 25
Black Raspberries
ee a 15
Pride of Mich. No. 2__ 3 25
Pride of Mich. No. 1_. 2 35

Red Raspberries

Me. 2 oo 2°25
me 8 3 =
Marcellus, No. 2 _____ 37

Pride of Mich. No. 2__ 4 Hi

CANNED FISH
Clam Ch’der, 10% oz.
Ciam Chowder, No. 2_
Clams, Steamed. No. 1
Clams, Minced, No. %
Finnan Haddie, 10 oz.
Clam Bouillon, 7 oz._
Chicken Haddie, No. 1
Fish Flakes, small —_
Cod Fish Cake, 10 oz.
Cove Oysers, 5 oz, —.
Lobster, No. \%, Star
Shrimp, 1, wet -----.
Sard’s, 4% Oil, Key —. 6 10
Sard's, %4 Oil, Key  -. 5 00
Sardines, % Oil, k’less 4 75
Salmon, Red Alaska__ 3 35
Salmon, Med. Alaska 3 60
Salmon, Pink, Alaska 1 95
Sardines, Im. %, ea. 10@22
Sardines, Im., %, ea. 25
Sardines, Cal. __ 1 35@2 25
Tuna, %, Curtis, doz. 3 60
Tuna, \%s, Curtis, doz. 2 20
Tuna, % Blue Fin -. 2 25
Tuna, 1s, Curtis. doz. 7 00

to £0 to 68 toto to
on
oe

CANNED MEAT
Bacon, Med. Beechnut
Bacon, Lge. Beechnut
Beef, No 1, Corned —_
Beef No. 1, Roast __
Beef, 2 oz., Qua., sli.
Beef, 3% oz. Qua. sili.
Beef, 5 oz., Am. Sliced
Beef, No. 1, B’nut, sll.
Beefsteak & Onions, s
Chili Con Car., ls -_-
Deviled Ham, 4s ----
Deviled Ham, %s ___-
Hamburg Steak &

Onions, No. 1 ~...-. 3 15
Potted Beef, 4 oz. _-___ 1 10
Potted Meat, % Libby 52
Potted Meat, % Libby 90
Potted Meat, Qua. 8
Potted Ham, Gen. % 1 45
Vienna Saus., No. % 1 45
Vienna Sausage, Qua.
Veal Loaf, Medium -. 2 25

DOr peo mm OO ROH Coto mh OO
°
S

Baked Beans

Campbells ------..-.. 1 05
Quaker, 18 oz. ----.

Fremont, No. 2 --.--- 1 25
Snider, No. 1 —........ 1 10
Snider, No. 2 -.------ 1 25

Van Camp, small --.. 90
Van Camp, med. _--. 1 15

CANNED VEGETABLES
Hart Brand

Baked Beans
Medium, Plain or Sau. 90
No. 10, Sauce ~------- 6 50

Lima Beans
Little Dot, No. 2 -.. 3 10
Little Quaker, No. 10-14 00
Little oa No. 1.. : 95

Baby, No 2 oS 80
Baby; Not 2 1 95
Pride of Mich. No. 1_. 1 65
Marcellus, No. 10 --.. 8 75
Red Kidney Beans
No. 10) 6 50
NO. 9 ccc2eoo 3 70
No. 2 1 30
No. 4: 90
String Beans
Little Dot, No. 2 -.-. 3 45
L'ttle Dot, No. 1 __-. 2 50
Little Quaker, No. 1__ 2 00
Little Quaker, No. 2_. 3 00
Choice Whole, No. 10.13 25

Choice Whole No. 2_. 2 60

Choice Whole, No. 1.. 1 80
Cut, No. 10° 2 10 75
Cut, Ne. 2 2 15
Cit NOs 8 1 60
Pride of Mich. No. 2_. : 75
Marcellus, No. 2 ___ 60
Marcellus, No. 10 —-- 5 50

Wax Beans
Little Dot, No. 2 ___. 2 80
Little Dot, No. 1 -_.. 2 10
Little Quaker, No. 2__ 2 70
Little Quaker, No. 1__ 1 95
Choice Whole, No. 10_13 25
Choice Whole, No. 2__ 2 60
Choice Whole, No. 1.. 1 75

Cit No. 10 2. 10 75
Cut Wors oo oc 2 15
(ott. NO, 2 ee 1 45

Pride of Michigan -_-1 75
Marcellus Cut, No. 10_ 8 50

Beets
Small, No. 2% ------ 3 00
Etxra Small, No. 2 -- 3 00
Fancy Small No. 2 -- 2 50
Pride of Michigan -. 2 25
Marcellus Cut, No. 10_ 6 75
Marcel. Whole, No. 24% 1 85
Carrots
Diced, No. 2 ~-------- 1 40
Diced, No. 10 ~------- 7 00

Corn
Golden Ban., No. 3-- 3 60
Golden Ban., No. 2-- 2 60
Golden Ban., No.
Little Dot, No. 2 --.. 1
Little Quaker, No. 2. 1
Little Quaker, No. 1. 1
Country, Gen., No. 1_-. 1
Country Gen. No. 4.. 1
Pride of Mich., No. 5_ 5
Pride of Mich., No. 2_ 1 70
Pride of Mich., No. 1. 1
Marcellus, No. 5 4
Marcellus, No. 2 ---. 1
Marcellus, No. 1 ---. 1
Fancy Crosby, No. 2-- :

Fancy Crosby, No. 1-- 1 45
Peas

Little Dot, No. 2 ---. 2 75

Little Dot, No. 1 ---- 1 90

Little Quaker, No. 10-12 50

Little Quaker, No. 2-. 2 50

Little Quaker, No. 1_. 1 75
Sifted E. June, No. 10-10 35
Sifted E. June, No. 5_. 5 75
Sifted E. June No. 2_. 2 00
Sifted E. June, No. 1_. 1 40
Belle of Hart, No.
Pride of Mich., No. 10_ 9 10
Pride of Mich., No. 2_-. 1 75
Gilman E. June, No. 2 1 40
Marcel., E. June, No. 2 1 40
Marcel., E. June, No. 5 4 50
Marcel., E. Ju., No. 10 7 50
Templar E. Ju., No. 2-1 35
Templar E. Ju., No. 10 7 00

Pumpkin
INO; 40 (oe 50
NG 2 ee 1 80
Ne. 2 1 45
Marcellus, No. 10 -_-. 4 50

Marcellus, No. 2% -.. 1 40

 

Marcellus No. 2 ----- 115
Sauerkraut
No, 10 2 5 00
INO: Eee 2 1 60
NO, Bo 1 25
Spinach
NG. NG eo 2 50
Gs a 1 90
Squash
Boston, No. 3 --.-~--- 1 80
Succotash
Golden Bantum, No. 2 2 75
Little Dot, No. 2 2 55
Little Quaker -___ 2 40
Pride of Michigan - 215
Tomatoes
Wao. 10) 20 6 50
nO; 24 2 35
O02 oo 1 65
Pride of Mich., No. 2% 2 25
Pride of Mich., No. 2_. 1 §0
CATSUP,
Beech-Nut, small __-_ 1 65
Lily of Valley, 14 0z._. 2 26
Lily of Valley, % pint 1 65
Sniders, 8 oz. —~-----. 1 50
Sniders, 16 oz. ~~~ - 2 3b
Quaker, 10 oz. ~.____ 1 35
Quaker, 14 oz. __---_ 1 80

Quaker, Galon Glass 12 5vu
Quaker, Gallon Tin -. 8 50

CHILI SAUCE
Snider, 16 oz. e

Snider, 8 oz.
Lilly Valley, 8 oz. —. 2 25
Lilly Valley, 14 oz. -- 3 25

OYSTER COCKTAIL

Sniders, 16 oz. _----- 3 15
Sniders, 8 oz ------ 2 20
CHEESE
Roquefort. 62

Pimento, small tins. 1 65

Wisconsin Daisy —-_-_-- 21
Wisconsin Flat —_-_---- 21
New York June _______ 34
Sap Sago oJ. 40
PSIG 23
Michigan Flats —_..____ 20
Michigan Daisies —___~- 20
Wisconsin Long Horn __ 21
Imported Leyden -__--- 28
1 lb. Limburger ----__-- 30
Imported Swiss ____._-. 58

Kraft Pimento Loaf -- 30
Kraft American Loaf -__ 28

Kraft Brick Loaf -_-.- 28
Kraft Swiss Loaf —_-__-- 35
Kraft Old Eng. Loaf-__

Kraft, American, % Ib. 2
Kraft Brick, % Ib. __ 2
Kraft Limburger,% Ib. 2 25
Kraft Swiss, % Ib. -- 2 36

46
Kraft, Pimento. % lb. 2 =
5
25

 

CHEWING GUM

Adams Black Jack ---. 65
Adains Bloodberry -.--- vd
Adams Dentyne ----.. 65
Adams Calif. Fruit =. 63
Adams Sen Sen ------ 65
Beeman’s Pepsin ------ bo

Beechnut Wintergreen_
Beechnut Peppermint--
Beechnut Spearmint --
Doublemint
Peppermint, Wrigleys -_ 65
Spearmint, Wrigleys -- 65

Juley KRruit 20 oo 65

Krigley’s P-K —.------- 65

Ondo 65

Tesperny 20.3 65
COCOA

FA AY

UCU gat
Helad —]

 

Droste’s Dutch, 1 Ib.__ 8 60
Droste s Dutch, % Ib. 4 3U
Droste’s Dutch, % lb. 2 35
Droste’s Dutch, 5 Ib. 60

Chacolate Apples —-.-. 4 50
Pastelles, No. 1 __-. 12 60
Pastelles, % lb. ~-.--- 6 60
Pains De Cafe -----~- 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles - _-.-_ 2 15
1 lb. Rose Tin Bon
Bone o.oo 18 00
7 oz. ‘ios Tin Bon
mw 00
13 oz. Creme De Cara-
GU6 2 13 20
12 oz. Rosaces +----- 10 80
% Ib. Rosaces -__----- 7 80
% 1b. Pastelles -_-_-- 3 40
Langres De Chats -. 4 80
CHOCOLATE
Baker, Caracas, ¥%s ---- 37
Baker, Caracas, 4s -.-. 35
SLOTHES LINE
Hemp, 50 ft. --_. 2 00@2 25
Twisted Cotton,
DO ft oes 50@4 00
Braided, bO ft. 2 5
Sash Cord ______ 2 85@3 00

COFFEE ROASTED
Blodgett-Beckley Co.

Old: Master: 0020522. | 40

Lee & Cady

1 Ib. Package
Melrose. i. 30
RAperty: 2 18
(Quaker 2 33
NEOPA oe 32
Morton House -_ _- _- 40
ROTA 31
Royal Chap 225000 27
MINPeIA =
Majestic 2

Boston Breakfast Blend 39
McLaughlin’s Kept-Fresh

 

Coffee Extracts
M. Y., per 100 ______
Frank's 50 pkgs. _. 4 25
Hlummel’'s 50 1 Ib. 10%

CONDENSED MILK
Leader, 4 doz.
Ragle, 4 doz.

MILK COMPOUND

- Hebe, Tall, 4 doz. ... 4 50
Hebe. Babv, 8 doz. __ 4 49
Carolene. Tall, 4 doz. 3 89

Carolene, Raby -____- 3 50

EVAPORATED MILK
Quaker. Tall, 4 doz. _. 3 90
Quaker, Bahy, 2 doz. 3 80
Quaker, Gallon, % doz. 3 80
Carnation, Tall, 4 doz. 4 35
Carnation. Baby, 8 dz.
Oatman’s Dundee, Tall
Oatman's D'dee, Baby
Every Day, Tall .

Tet. Bahy, & oz.
Rorden'’s Tall ___

 

Phe hahha hr
0
n

Rorden'’s Baby _____- 25
CIGARS

Alreaaies 200 ge 00

Havana Sweets .____ 35 90

Hemeter Champion... 37 40
Canadian Clnh ______ a5 nA
Robert Emmett ____ 75 00
Tom Monre Monarch 75 00
Wehster Cadillac ___. 75 60
Wehster Astor Foil__ 75 90
Wehster Knirkhocker 95 90

Webster Albany Foil 95 00

Bering Apollos ______ 95 uv
Bering Palmitas __ 115
Bering Diplomatica 115 uv:

Bering Delioses ____ 120 v0
Bering Favorita _.__ 135 vv
Bering Albas _____- liv

CONFECTIONERY
Stick Candy Pails

Pure Sugar Sticks-600c 4 v0
Big Stick. 29 lh. ease '
Horehound Stick, 6c .. 18

Mixed Candy

Kindergarten  __..._____ li
Leader oo 13
French Creams --...___ iy
Paris Creams __________ 16
Grocers 220 r
Fancy Mixture’ ...._._. 1?

Fancy Chocolates
: 5 lb. boxes
Bittersweets, Ass'ted 1 75
Milk Chocolate A A 1 75

N.bble Sticks -._.._ 1 75
Chocolate Nut Rolls — 1 %5
Magnolia Choc  ______ 1 2
Bon Ton Choe. ______ 1 ot
Gum Drops Pails
BuGe Ib
Champion Gums  _____. 16
Challenge Gums  ______ Ee
Jelly Strings ......... 18
Lozenges Pats

A. A. Pep. Lozenges —. 15

A. A. Pink Lozenges __ 15
A. A. Choe. Lozenges_. 15
Motto Hearts ee 9
Malted Milk Lozenges __ 2)

Hard Goods

O, F. Horehound dps.__ =
Anise Squares

Peanut Squares _______ 7

Cough Drops Bxs
Putnam 6 1 35
Smith Bros, -....___ 1 6n
EUGen'SA oo 1 60

Package Goods
Creamery Marshmallows

4 oz. pkg., 12s, cart. 85
4 oz. pkg.. 48s. case 3 40
Specialties
Pineapple Fudge ______ 18
Italian Bon Bons ______ 17

Banquet Cream Mints_ 23
Silver King M.Mallows 1 lo
Handy Packages, 12-10c

COUPON BOOKS
50 Economic grade 3 50
100 Economic grade 4 50
500 Economic grade 20 00
1000 Economic grade 37 50
Where 1,000 books are
ordered at a time. special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
6 Ib. boxes .....___ 43

DRIED FRUITS
Apples
N. Y. Fey., 50 lb. box 15%
N. Y. Fey., 14 oz. pkg. 16

Apricots
Evaporated, Choice ____ 19
Evaporated, Fancy ____ 23
lSvaporated, Slabs -_.. 18

Citron
10: 1b. bow oe 40

Currants
Vackages, 14 oz. -_... 18
Greek, Bulk, Ib. JL 18

Dates
Dromedary, 36s ______ 6 75

Peaches
Evap. Choice -.-.______ 19
Be BOy oor oe 22

Peel
Lemon, American _____ 30
Orange, American _____ 36
Raisins

Seeded, bulk ________
Thompson's s'dless blk 07%
eee aie 8 seedless,

California Prunes
25 Ib. boxes.__.@12
. boxes__.@12%
. boxes_.@13%
. boxes.__.@14
. boxes.__.@20
. boxes._@29
Hominy
Pearl, 100 Ib. sacks __ 3 50
Macaronl
Mueller’s Brands
9 oz. nackage. per doz. 1 30
9 oz. package, per case 2 60

Bulk Goods

Elbow, 20 Ib. ______ 71@8
Egg Noodle, 10 Ibs. _. iz
Pear! Barle
0000 oe 7 00
Rarley Grits —~.....__ 5 00

Chester 220 3 76

 

 

 

 

   

 

 
   
   
   
    

eee NTC

  
   
   
   
  
  
   
 
  
  
 

Pee SNR PIOIT

  

     

 

 

 

oon

 

June 18, 1930

 

 

 

 
 

 

 

 

 

 

 

 

 

East nn
a ‘ ue
P. Tap Aimo: s I
cea 0 Ib. smack Peanuts, Salted . osies*
Dromed 8 oz Bis 125 Ib. a. T
mpodary. Fasten’ “4 05 Filberts bags —- oe FERS Meat RADESM
Dae ae eae Walnut ea a. a2 Good Stirs i : ’*
oz. Car Punch ne Salted ------.- 2 M Stra & 1 eif. Whi
ton tae 82 fed. S s & Hf 15146 oo ee ite F
Aasaitad ARUoeAL 2: aes 62 Com, on & a 15%@18 M . Fanev ish
flavors 25 No INCE eers & feif. ilkers . 100 Ib WA
v - . Quak Such, 4 moqeed Heif. ee a K K K bbls. i . 13 06 Saw SHING POW
lage wus i ee ee Ge Ve 5 8 Ib K Norwa me 2 Ami Pd., 1 DERS 2
Lily "White Ca. thre . Kegs, a 3 a Foe geen al pee oe ae 7 eke ee mi Cake 88, box ee Tobasco, A
Yes rest Queen aooeo-- 4 oi » i 22 C808 paeieer 18 ot oS 1 40 Blimauie, 4 dea --1 @2% te aa ass
50s Gahan: 75 oz. J oe 14 46 te been . 15 jrandma, a 95 A- arge + doz.
ee am y 10 oz. ee ee . boxes g Gra mm 106 Soc. 3 ot aath -- 2 25
----- . n -- l es __ ndm , Se 4 21 Ce all — Se
—o.. 20 yi 0%. — Plain, me 115 Lamb ‘ SHOE a“ pose pnt 24 Large __ 3 50 Miner! Foe : =
American Cady B pea Jars ce oe 2 25 2in 1, P BLACKENI a Dust 1008 -—- Bs eS ag
Lope alia i rands 1G t Jars, ae Aue : 75 > Z. ade tat aon NG la = Rod & pesca ; 00
iihen dela” 40 §,Gat a Jugs, doz. 5 00 Eston” ination, dz. 135 Oot rrance Laun., 4 dz. 20 Ro Blodgett-Bec
Te 3% . Kegs, , Pla Shi ys, D Zz. : ° 3D Octa ch Cl daz ; = . yal Ge -Beckle
ee oz. J each - 1 80 Shin OZZ. gon, ean, 4 60 toye Garden y Co.
. ra CANS ™ hae ae ane 7 60 Good Mutton ola, doz. i aa 7 oe ~: 3 40 yal Garden, e ie 1
oO. ason oz. Jar. ed, di . 5 Saini Se R oO 09 ----------- 3 91 ._ . 49
Half B. Gra 1 Gal. Jugs Stuff ace eee a 3 20 7
One Say Grane Henids ngs, Stufl, dz, 2 10 “eevee 2 Blackne, pe POLISH Rub yates senda © 2 Choice™ Japan
ne pint —------— ‘ a 4 + Pp eee ee
oe fe 2 oe io Black Sik Maa ax 1 i ho ae we Og ee 25035
Ea ecules 9 1¢ Butt. med mameli Pp da. 1 95 nser, 48, 0 ANCY nanan 37
van (eal Slane Top, ae aa 2c eee : binameline Paste, doz. 3 ae ; i. ao ae ret
’ sav peaNUT BU Sp ae eee 22 . Z Liqui iquid oz. 1 35 Ss ao, 34 OZ a 5 Sifting —— 64
One pint. .WL ‘op se cle 30 oulders -..-------- 1 2 Radi iquid id, dz oh oapine On. = a
One or ape iG nae BUT ao tbs ——-=----=--- 161% tee per. D2 doz. ; 35 Snowboy 100, 12 oz. — 1... - if
fia ees ce ane TER rimmi ase 65 g Sun on 40 nowboy. 100 6 40 Choic Gun
if gallon 2 50 ines Te Pe va Stove Er per doz. 1 35 Sneedes 12 Se oz. 4 ag ee o powder
oe oe can lame . 1 3b Su 3a ge - = ancy eon aubi
eo oe gSovrats as Vuleanel, No. 5, doz. 2 80 Wyandot _ 720 onsen S
Minute. 3 . Clear Back NS SUE ter aie < fo" (2. 21 ---- 47
Plymouth, . 85 Short Cut ¢ led Pork ae a dot Deterg’s, 24s 210 Pekoe, r Ceylon
Quaker, 3 White ____ 4 05 Clear26 one 00 . 2 75 » medium -
SUR '§ Goa oon BB mee @29 00 Colonial, ae Wel a oo "
neal Ss a oO i ’
M ESET PR : Bsoet Arigpedry ary Gece a Allspic ole Spice Congo nglish Bre
ade in Gra a -. 18-20@18 oe: fa a im 1 95 Cloves, Zanzibar s Canon medium =
n : 18-1 _N e --~ 1 25 é an “A ~- Cong haina
and Home hea Bel C Pure in Lard i a No. : ak ~ -2 1 50 Pit — Ae @a0 DAS Wance Coes iia)
0 ) § Ay eo Ss 70 95 tea ri Z.
eo aa 4 me suite Ceivaiee owe Meat, 50 Ib. 95 eg eee —— @40 Medi Oolo
36 Ib pails cls 70 ioe pails ““cladvance r poem: tock for = Mixed Penang ema Cholee —
pale oo 5 Ib. ao vance B er Sal b. Mixed. Naf Pa noice ------.-------
one . pa ----ad e lock, It, 280 1 eact xed, ete 1 39 oo at 49
ee es Pts i as Baker 50 1b, — Dbl 21 Nutmens, Be a On oe en 45
~ oO tgs ANS er ae - o ( a
nee coe eo Componne, —< i ack at ib: bi. 4 10 Pepner,. 3 105-110 -_ oss :
Red Crown — . oe 28 bl. BARS. ” a i 45 ao - oo o oon
cobia Guse ao Sa 12 Old Hickory T te cen @50 W ton, 3 cone
Sure ee oh ne 22. pig Suasages 6-10 oe romtoeny 42 a Ground | a. ta Balls —.- 12
a ae 2.7 ver 0s Sears , 2 Allspice, J n Bul ~—eaa=== ie
ser relatir : in { ot Cloves, . amai k ———— §
epee Gea sau Perfection i Barrels rankforé oa 13 50 Cassia: aaa Ga on ee
eens ae sw seer Gthine Gansuns Be tah i a oa eo Sits Bar
Sureset I ., 1 doz a g PLN soline 3 : a ustard rin @28 Thite bina a6 coal”
Eee doa ea iB wae Mant ecang 2. gral. 3
P ees ith eee me N : ed @32 my
Ta —'6 2 vie woron sit anatase . Nutmens.. --- 139 N :
ter Atak 1 doz. C oe Euan on oo I Smoke --- 18 Samer % aaa Seer ye pig 0, ie lip
Finest nat 4 to ao option Tee 17 pee. Cer d Meats Pepper, White - See @50 . i, ps gross
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ney fat 1 TABLE .dagic, 3 ST CAK
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doz. _30

 

30

Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, June 3—We have to-day
received the schedules, reference and ad-
judication in the matter of Harry Bult-
huis, Bankrupt No. 4136. The matter has
been referred to Charles B. Blair as ref-
eree in bankruptcy. The bankrupt is a
resident of Grand Rapids, and his occu-
pation is that of a laborer. The schedule
shows assets of $150 of which the full
amount is claimed as exempt, with lia-
bilities of $1,179.25. The court has writ-
ten for funds and upon receipt of same
the first meeting of creditors will be
called, note of which will be made herein.

June 9. We have to-day received the
schedules, reference and adjudication in
the matter of Bryan P. Thomas, Bank-
rupt No. 4137. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptey. The bankrupt is a resident
of Grand Rapids, and his occupation is
that of a salesman. The schedule shows
assets of $2,815 of which $2,410 is claimed
as exempt, with liabilities of $5,017.96.
The court has written for funds and up-
on receipt of same the first meeting of
creditors will be called, note of which will
be made herein.

June 4. On this day was held the first
meeting of creditors in the matter of
Caznau G. Brayman, Bankrupt No. 4127.
The bankrupt was present in person and
represented by attorney Robert H. Burns.
The creditors were represented by attor-
ney Horace T. Barnaby and certain of
them appeared in person. Claims were
proved and allowed. No trustee was ap-
pointed. The bankrupt was sworn and
examined without a reporter. The first
meeting then adjourned without date,
and the case has been closed and returned
to the district court, as a case without
assets.

June 4. We have to-day received the
schedules, reference and adjudication in
the ‘matter of Taylor Radio Co., Bank-
rupt No. 4138. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt concern is
located at Grand Rapids. The schedule
shows assets of $7,440.07 with liabilities
of $10,010.53. The first meeting of cred-
itors will be called promptly, note of
which will be made herein. The lst of
ereditors of said bankrupt is as follows:
General Motors Acceptance Corp.,

Grand Bande __...._......_... _$ 88.00
Old Kent Bank, Grand Rapids -_-- 621.74
National Cash Register Co., G. R. 72.00
Abbie & Imbrie Fishing Tackle Co.,

Niew Wor oo ea 503.02
Bixby Office Supply Co., G. R. -_ 18.63
Burroughs Adding Machine Co.,

Crand Baods ..................... 5.00

Burton Heights Record, Grand R. 31.07
Cumings Brothers, Grand Rapids 2,182
General Distributing Co., Grand R. 8.5
Herald, Grand EBanpids __......._.. 161.3:
H. Leonard & Sons, Grand Rapids 127.05
Cc. J. Litscher Elec. Co., Grand R. 1,640.14
Hugh McMillan, Grand Rapids __ 10.00
Ralph Ralston Co., Grand Rapids 1,091.85
Reliable Tire & Accessory Co.,

icrand Rapides 628.06
Republic Radio Co., Grand Rapids 1,644.00
Stewart Warner Corp., Chicago 659.07
Shakespeare Co., Kalamazoo ____ 337.46
Timmer & Tipper, Grand Rapids_ 587.04
Edward K. Tryon Co., Philadelphia 42.00

  
 

B. H. Tire Service Sta., Grand R. 7.50
G. R. Merchants Service Bureau,
Grand Rapids __- CS 8.00

G. R. Lumber Co., Grand Rapids 6.76
Press. Grand Rapids __ unknown
Colonial Oil Co., Grand Rapids_.unknown
June 4. We have to-day received the
schedules, reference and adjudication in
the matter of El. zabeth Hayes, doing
business as Martha Washington Candy
Shop, Bankrupt No. 4140. The matter
has been referred to Charles B. Blair as
referee in bankruptcy. The bankrupt is
a resident of Grand Rapids. The sched-
ule shows assets of $3,800 of which $2,000
is claimed as exempt, with liabilities of
$5,094.41. The first meeting will be called
and note of same made herein. The list
of creditors of said bankrupt is as fol-
lows:
G. R. Mutual Bldg. & Loan Ass’n.,
Grand Rapides 768 oe
Martha Washington Candies Co.,
Chieaee, 2-20 eee Oe
Pantlind Hotel Co.. Grand Rapids 316.52
G. R. National Bank, Grand Rap. 2,000.00
Martha Washington Candies Co.,

BITRE ee 2.55
Martha Washington Candies Co.,

San Francisco, Calif _....... a 2.40
W. H. Thompson, Inc., Mer:den,

RR ee 34.67
Ryskamp Bros., Grand Rapids -_._ 19.04

Michigan Bell Telephone Co., G. R. 7.73

June 5. We have to-day received the
schedules, reference and adjudication in
the matter of Carroll W. McConnell,
3Zankrupt No. 4139. The matter has been
referred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Grand Rapids, and his occupation is
that of a laborer. The schedule shows
assets of $400 of which the full amount
is claimed as exempt, wth liabilities of
$779.58. The court has written for funds
and upon receipt of same the first meet-
ing of creditors will be called, note of
which will be made herein.

June 5. We have to-day received the

schedules, reference and adjudication in
the matter of Joseph C. Stehouwer, Bank-

MICHIGAN

rupt No. 4143. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Grand Rapds, and his occupation is
that of a building contractor. The sched-
ule shows assets of none with liabilities
of $7,297.98. The court has written for
funds and upon receipt of same the first
meeting of creditors will be called, note
of which will be made herein.

June 5. We have to-day received the
schedules, reference and adjudication in
the matter of Elmer H. Sheldon, Bank-
rupt No. 4142. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Grant township, Mecosta county, and
his occupation is that of a farmer. The
schedule shows assets of $1,030 of which
$572 is claimd as exempt, with. liabilities
of $984.68. The court has written for
funds and upon receipt of same the first
meeting of creditors will be called. note
of which will be made herein.

June 5. We have to-day recelved the
schedules, reference and adjudication in
the matter of S. Anna Sheldon, Bankrupt
No. 4141. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Grant township, Mecosta county. The
schedule shows assets of $100 with lia-
bilities of $775.25. The court has written
for; funds and upon receipt of same the
first meeting of creditors will be called,
note of which will be made herein.

In the matter of Oscar F. Goldman,
Bankrupt No. 4936. The final meeting of
creditors has been called for June 20.
The trustee’s final report will be ap-
proved at such meeting. There may be
a small first and final dividend for cred-
itors.

In the matter of Horace D. Crandall,
Bankrupt No. 3921. The final meeting of
creditors has been called for Junt. 20.
Tht trustee’s final report will be approvtd
at such meeting. There may be a small
first and final dividend for creditors.

In the matter of Otis F. Cook, Bank-
rupt No. 3939. The final meeting of cred-
itors has been called for June 20. The
trustee's final report will be approved at
such meeting. There will be a first and
final dividend for creditors.

In the matter of Chris Nastos, Bank-
rupt No. 3922. The final meeting of cred-
itors has been called for June 20. The
trustee’s final report will be approved at
such meeting. There may be a small
first and final dividend for creditors.

in the matter of the Proudfit Loose
Leaf Co., Bankrupt No. 3823, the trustee
has heretofore filed its final report and
account, and a final meeting of creditors
was held May 6. The trustee was present
and represented by attorneys Wicks, Ful-
ler & Starr. No creditors were present
or represented. Claims were proved and
allowed. The trustees final report and
account was considered and approved and

‘allowed. No objections were made to the

discharge of the bankrupt. An order was
made for the payment of expenses of ad-
ministration, and for the declaration and
payment of a first and final dividend to
creditors of 18.8 per cent. The final meet-
ing then adjourned without date, and the
case will be closed and returned to the
distr.ct court, in due course.

June 9. We have to-day received the
schedules, reference and adjudication in
the matter of Frank G. Hittson. Bank-
rupt No. 4146. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Grand Rapids. and his occupation is
that of a laborer. Tlie schedule shows
assets of $300 of which, the full amount
is claimed as exempt, with liabilities of
$1,146.98. The court has written for
funds and upon receipt of same the first
meeting of creditors will be called, note
of which will be made herein.

June 7. In the matter of Lee Shopher,
Bankrupt No. 4110, the first meeting of
creditors was held this day. The bank-
rupt was present in person and repre-
sented by attorney Morton H. Steinberg.
No creditors were present or represented.
No claims were proved and allowed. No
trustee was appointed. The bankrupt
was sworn and examined without a re-
porter. The first meeting then adjourned
without date. and the case has been clos-
ed and returned to the district court, as
a case without assets.

June 9. On this day was held the first
meeting of creditors in the matter of
Joseph Jennings, Bankrupt No. 4059. The
bankrupt was present in person and rep-
resented by attorney L. D. Averill. No
creditors were present or represented.
No claims were proved and allowed. No
trustee was appointed. The bankrupt
was sworn and examined without a re-
porter. The first meeting then adjourned
without date, and the case has been
closed and returned to the district court
as a case without assets. '

In the matter of Harry Wait, Bankrupt
No. 4130. The funds have been received
and the first meeting of creditors has
been called for June 28.

In the matter of Taylor Radio Co.,
Bankrupt No. 4138. The first meeting of
creditors has been called for June 27.

In the matter of Elizabeth Hayes. doing
business as Martha Washington Candy
Shop, Bankrupt No. 4140. The first meet-
ing of creditors has been called for
June 27.

In the matter of Leonard C. Boodt,
Bankrupt No. 4135. The funds have been

 

TRADESMAN

received and the first meeting of cred-
itors has been called for June 26.

In the mattef of Floyd Tuttle, Bankrupt
No. 4100. The funds have been received
and the first meeting of creditors has
been called for June 26.

In the matter of Garrett Wiersma,
Bankrupt No. 4090. The funds have been
received and the first meeting of cred-
itors has been called for June 26.

In the matter of William D. McNamara,
individually and as former partner of
Jefferson Service Station, Bankrupt No.
4131. The funds have been received and
the first meeting of creditors has. been
called for June 26.

In the matter of Glen R. Spencer. in-
dividually and ag former partner of Jef-
ferson Service Statian, Bankrupt No.
4132. The funds have been received and
the first meeting of creditors has been
called for June 26.

June 9. On this day was held the first
meeting of creditors in the matter of
Dean R. Selby, Bankrupt No. 4119. The
bankrupt was present in person. but not
represented by attorney. No creditors
were present or represented. One claim
was proved and allowed. No trustee was
appointed. The bankrupt was sworn and
examined, without a reporter. The first
meeting then adjourned without date.
The case has,been closed and returned to
the district court, as a case without as-
sets.

On this day also was held the first
meeting of creditors in the matter of
Walter Fisher, Bankrupt No. 4106. The
bankrupt was present in person and rep-
resented by attorney Irving H. Smith.
No creditors were present or represented.
No claims were proved and allowed. No
trustee was appointed. The bankrupt
was sworn and examined without a re-
porter. The first meeting then adjourned
without date, and the case has been clos-
ed and returned to the district court as
a case without assets.

On this day also was held the first
meeting of creditors in the matter of
Orville Passmore, Bankrupt No. 4102.
The bankrupt was present in person and
represented by attorney Arthur R. Sherk.
One claim was proved and allowed. No
trustee was appointed. No creditors were
present or represented. The bankrupt
was sworn and examined without a re-
porter. The first meeting then adjourned
without date, and the case has_ been
closed and returned to the district court
as a case without assets.

On this day also was held the first
meeting of creditors in the matter of
Calvin E. Wenger. doing business as
Wenger Bowling Alleys, Bankrupt No.
4112. The bankrupt was present in per-
son and represented by attorneys Corwin,
Norcross & Cook. Creditors were present
in person and represented by Central Ad-
justment Association. One claim was
proved. The bankrupt was sworn and
examined without a reporter. The referee
appointed C. W. Moore, trustee, and
placed his bond at $100. The first meet-
ing then adjourned to June 30, for further
proceedings.

—_+- +>
Profit Margins.

A good deal of attention has been
given to the recent announcement of
a Chicago department store that it had
made an all-round cut in prices with
a view to establishing a new buying
level which, by inducing renewed con-
sumer demand, would be of advantage
to producers and distributors as well
as to the public. The theory behind
this move is that, on account of the
large decline in commodity prices
which has taken place in the last half-
dozen months or more, stocks can be
replenished at lower levels than for-
merly and that the way to stimulate
larger consumption of goods is to pass
on to customers a full share of this
saving. In all periods of readjustment,
especially where prices are materially
affected, this is a factor with which
‘business has to deal. The first result
of rapid deflation is of course a serious
deterioration of inventory values,
thereby entailing losses that put the
average business man in a mood to
raise prices rather than to cut them
down. Later, when stocks have been
renewed under more nearly current
conditions, the reason for not readjust-
ing the price structure is the natural
desire to make good the depredations
inflicted by a falling market. There-
after the only question is one of busi-
ness policy—whether to keep intact a
satisfactory margin of profit or to

 

June 18, 1930

take advantage of the conditions to
widen the margin on an established
retail price level. Where volume is
lessened, as in the automobile indus-
try notably, a disproportionate rise in
overhead costs may urge, if it does not
seem to compel, this course. In the
long run, however, and in the face of
fierce competition, there may be danger
in damming the quantity flow of con-
sumption.
a

When On Your Way, See Onaway.

Onaway, June 17—One more achieve-
ment had been added to the credit of
the good roads committee when on
Thursday the big road-bee completed
South Lynn street by graveling and
re-surfacing, thus transforming a
beautiful shaded street, formerly im-
passable during wet weather, into the
principal pleasure street of the city.
Again “Good Roads” Tran has com-
pleted his job, doing it thoroughly, all
with contributed labor and material
and presented to the city without cost
his fourth good street. Co-operation,
civic pride, combined with a commun-
ity spirit, has adopted the slogan, “A
street each year until all completed.”

The Bell Telephone Co. is busv
stringing the long distance wires on
the new line from Onaway to Petos-
key. , The men are registered at Hotel
Clark.

Prof. Elmer H. Wilds delivered the
address at the graduating exercises
Thursday evening at the high school.

Numerous tourists are stopping at
the Metropole Hotel this week.

Supt. Glen Schonhals and wife have
departed by auto to spend their sum-
mer vacation in the West.

: Principal George Wilson and fam-
ily left Saturday for Mason, where they
will spend the Summer.

L. B. Karr and family left by auto
Friday for Holland and other points,
to be gone several weeks.

The resort cottages at Black Lake
are filling up rapidly, the weather be-
Ing fine, fishing good and prospects
favorable for a prosperous season.

Mr. Murphy is building an addition
to his summer cottage, corner of East
State and Seventh streets.

The Schlienz restaurant has added
extra help to take care of the increas-
ing resort trade.

_ Ed M. Everling is re-decorating the
interfor of his office and sales room.

The garment factory is running full
force and shipping immense quantities
of aprons. Squire Signal.

—~++2—___
A Candy Contest.

Frank Graven is responsible for this
stunt, which brought him a lot of
candy sales. He displayed a huge pile
of chocolates in box form and in bulk
in his window. He offered a_ ten
pound turkey to the customer who
guessed the nearest to how many
pounds of the brand of chocolates fea-
tured would be sold during the period
of the sale. The candy went so fast
that Mr. Graven could hardly keep
track of it, he says.

—_2~++_
Letters Pay.

The practice of calling on prospec-
tive customers with the idea of getting
them to trade at your store is a good
scheme, but it takes up entirely too
much time. I find that letters accom-
plish’a whole lot more and require less
effort. Also letters can be read at the
prospect’s convenience, whereas if you
make a personal call, you are apt to
break in just when the folks are tidy-
ing up for company or getting ready to
go to a movie.

a TTT

 

 

 

 

 

 

 

 

Serene arn

 

June 18, 1930

MICHIGAN

TRADESMAN

$1

 

Wants To Know Low-Down on
Margin Computation.
(Continued from page 20)

figures. For % and similar fractions
can never be evenly worked out
decimally.

At 32 per cent. the $2.50 cost item
results in a price of $3.52 plus, hence
$3.53 per dozen. This is 30c each, 3
for 89c.

I leave George and others to work
out details on the $9.50 item, merely
remarking that this is exactly the same
as if the cost were 95c. All one has
to do is to raise the ante to get up to
tens or hundreds. The process is sim-
plicity itself once you get the hang of
it. Do not be afraid of figures, and do
not let a few noughts faze you;
noughts, you know, being simply rings
around nothing.

At 20 per cent. the article that costs
$9.50 per dozen, sells for $11.89 per
dozen, $1 each, 2 for $1.99. At 25 per
cent. you get $12.67 per dozen, $1.06
each, 3 for $3.17. At 32 per cent. you
have $13.98 per dozen, $1.17 each and
2 for $2.33.

Check any of these figures and your
own computations by the other rule I
have often given. It is this: When
you know cost and price and want to
learn the margin, take cost from price
and divide difference by price.

A price of $13.98 with cost of $9.50
shows $4.48 ‘spread. Divide 448,
therefore, by 1398, thus:

32

1398) 4480

4194

2860

2796

64
Here we get 32 plus. This is because
exact computation resulted in $13.97
plus and we have had to take a price
of $13.98 because we cannot split cents
into fractions. Try out the others
that same way and you will soon “get
the trick.” Best of this is, that when
once you get the idea in your system
it will be yours as long as you live. It
becomes a part of your education—a

possession nobody can rob you of.
Paul Findlay.
Findlay Returns To California.

Answering a ring one day last week,
your State Secretary was quite sur-
prised to hear the familiar voice of
Paul Findlay. Paul gave his news in
detail that day as our luncheon guest
in company with Frank Tissier, San
Francisco Secretary, and former State
Secretary, George Morrow; to the ef-
fect that he has definitely retired from
strenuous work, though he expects to
continue his interest in and writings
to grocers as long as he can punch a
typewriter.

During the fourteen months from
Dec. 1, 1928, to Feb. 28, 1930, Paul
traveled pretty continuously as retail
trade emmissary for the National
League of Commission Merchants. He
covered just short of 30,000 miles by
train, steamboat, stage and trolley
over the states East of the Mississippi,
touching the producing regions from
the Florida celery fields, through the

tomato and root sections of Missis-
sippi and the garden and fruit regions
of Georgia to New York. In all his
travels he followed his familiar sys-
tem of talking to grocers’ meetings
with his blackboard demonstrations.

“Now that I have traveled and
worked in every state in the Union,
all principal cities of Canada and por-
tions of Mexico in this line of work,”
said he, “and having grown grey in
the food business in all its ramifica-
tions, I feel that I can serve the trade
as well from my desk as in constant
travel. Moreover, I want to have some
fun—just plain play—during the next
few years; and I expect that Mrs.
Findlay and I will travel a good deal
hereafter together. But I cannot
imagine myself debarred from contact
with the food business.

“As for the perennial
What’s going to happen to the retailer
—in any line?—I can say, and am
ready to prove beyond any question
that the retailer who knows his busi-
ness and is willing to work need have
no apprehension for the future,” he
concluded.

Because Paul has gathered a world
of valuable information for the indi-
vidual retail grocer during the many
years of his travels, your Secretary has
arranged to have him present as a
guest of the California Association
during our convention at Del Monte
in September to give our members one
of his well-known, highly informative
talks—-San Francisco Retail Grocers
Advocate.

—_++>—____
Late Business News From Indiana.

New Castle—Compton & Nicholson
have sold their meat market on East
Main street to Frank Faeber, of this
city.

Madison—The market formerly op-
erated by the late Champ Kahn has
been leased by G. H. Tomlin.

Auburn—According to a report filed
in Circuit Court here by C. B- Hayes,
receiver for Herbin E. Reeves, his
Ceditors will receive about 22% cents
on the dollar. Hayes reports receipts
of $3,150 and expenditures of $289. His
petition for authority to pay $500 re-
ceivers and attorneys fees was granted.
The balance remaining for distribution
will pay on verified claims aggregating
$9,045.

Fort Wayne—A_ twenty-year lease
has been taken by the F. W. Wool-
worth Co. for the building at 722
South Calhoun street, where they have
been doing business for several years.
The lease, which runs from Feb. 1,
1930, to April 30, 1950, specified a
rental of $15,000 a year until 1941, after
which it will be $18,000 yearly.

Indianapolis—The Indianapolis Re-
tail Shoe Dealers’ Association by
unanimous action have joined with the
Indianapolis Merchants’ Association in
the campaign to reduce abuse of the
return of merchandise privilege. At a
recent meeting of the Shoe Dealers’
Association, the action of the Mer-
chants’ Association was endorsed: It
has been the experience of practically
every shoe merchant that customers
make wholly unreasonable requests in
asking that they accept in return shoes
that have been bought out of season,

question:

or shoes that have been worn by the
customer, or that cash be refunded or
their account credited on shoes pur-
chased by them the value of which
has been depreciated. Obviously, no
shoe dealer can without — serious
loss, comply with these requests as the
worn shoe has no resale value what-
ever. To accept merchandise
would be a violation by the merchant
of the health ordinance due to the un-
sanitary feature connected with the
transactién. Shoe merchants also have
been made to sustain material losses
by customers who have ordered shoes
especially made and then refuse to ac-
cept them. Such shoes cannot be sold
in the regular course of business and
must be materially reduced in order
to find a buyer.
by the shoe merchants, not to men-
tion the trouble to which they are put,
have amounted to a material sum,
which losses the merchants are deter-

such

The losses sustained

mined shall end.

Fort Branch—A new cooling plant is
under construction for the Emge &
Sons packing plant. The. building is
about 60 by 60 feet and is four stories
high. The completed structure will be
insulated, including the concrete load-
ing dock where shipments will be
handled, and will cost about $50,000.

Indianapolis—Harry Levinson, oper-
ator of a chain of Indianapolis hat
stores, died in Methodist Hospital Sat-
urday night, following an apoplectic
stroke on June 5, while attending a
baseball game. Mr. Levinson was
born Oct. 16, 1867, at Noblesville, the
son of Mr. and Mrs. Newman D. Lev-
inson. He attended Noblesville public
schools and then became associated
with his father in the men’s furnish-
ings and clothing business, known as
N. D. Levinson & Son. He conducted
the store after his father’s death, until
1905- He then came to Indianapolis
and opened a men’s hat store at 37
North Pennsylvania street, and later
established branch stores at 101 North
Illinois street and 17 South
street.

Illinois
He married Miss Nettie Ken-
sey in 1892 and has two sons, Frank
Levinson, of Indianapolis, and Norman
Levinson, of New York. He has one
brother, Levinson, Chicago
lawyer and authority on world peace
problems, and one sister, Mrs. Daisy
Harrison, Los Angeles. He was a
member of Noblesville Masonic Lodge,
Elks Club and Columbia Club of In-
dianapolis. On May 24, he and his
brother presented the family homestead
in Noblesville to the Red Cross Chap-
ter there, as a memorial to their par-
ents.

Salmon

——_»+~--____

It is not the high cost of doing busi-
ness that hurts. It is the high cost of
not doing business.

Do You Wish To Sell Out!
CASH FOR YOUR STOCK,

Fixtures or Plants of every

description.

ABE DEMBINSKY
Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich
Phone Federal 1944.

 

Getting Ahead.
A clerk’s. best
ahead is to put himself in his ‘boss’s

chance of getting
shoes. In other words, he ought to
figure out just what the manager ex-
pects of him.

For example: Every boss wants his
clerks to keep up on the latest ideas
in foods. I read quite a few of the
papers having to do with groceries,
and I follow the newspaper and mag-
azine advertising pretty closely.

The boss wants clerks who have a
good personality. I realize that a
broad smile is 90 per cent. of person-
ality and remember that from morning
until closing time.

He wants me to give him ideas oc-
casionally. I watch the other stores—
write down little thoughts that I get
from newspaper stories.

The boss is watching my sales from
week to week. I try to improve as a
salesman, suggest related articles, push
the specials.

The boss figures that he’s paying
me a salary to work for his store. In
that sense I am a partner with him.
The more he makes the more I make.
That’s why I’m so anxious to put my-
self in his shoes and find out what it’s
all about.

oo.
Michigan Bean Jobbers’ Consider
Adopting Federal Grades.
Saginaw, June. 17—Members of the
Michigan Bean Jobbers’ Association,
Inc., will take up for consideration the
adoption of Federal grades and Fed-
eral inspection for Michigan beans at
their next meeting, which is to be held
June 25, according to word given out
by A. E. Walcott of this city, secre-

tary.
eg

Many people would rather be mis-

led than led.

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

For Sale—Grocery stock and fixtures in
town of 1,000. Good reason for selling.
Box 174, Lakeview. Mich. ; 297

For Sale Or Trade—Forty-five room
hotel, all modern conveniences. Front
door on U. S. 131, back on Lake Michigan
harbor. Best location on Great Lakes.
Beautiful parlors, lobby, dining rooms
and guest rooms. Best possible condi-
tions and doing fine year-round business.

 

Must be seen to be appreciated. Price
low. Address No. 298, c/o Michigan
Tradesman. 298

FOR RENT—Modern double front on
the best corner in Central Michigan.
Splendid mercantile location, in Mt.
Pleasant, the “oil town.’’ Possession Sep-
tember Ist. Myers, Cooper & Watson,
Mt. Pleasant, Mich. 299

Wanted—a good ten-foot meat display
case, preferably with coils. Paul Gezon,
Wyoming Park, Grand Rapids, Mich.
eee a 300

For Sale—Or might trade for an oil and
gas station—a nice clean stock of shoes
here. Holly Shoe Store, Holly, Mich.

292

 

I OFFER CASH!
For Retail Stores—Stocks—
Leases—all or Part.
Telegraph—Write—Telephone

L. LEVINSOHN
Saginaw, Mich.
BDC) ts te arr A i
Established 1909

 

 

 

32

MICHIGAN

 

TRADESMAN

June 18, 1930

 

Rewards of Courtesy To Tourists.
There is scarcely anything that is

so beneficial to a community as cour-

tesy shown to the visiting motorist.

It is from the persons he meets more
than in any other way that the tourist
obtains his impression of a town or
city in which he finds himself for the
first time. Unless their treatment of
him is friendly, he is very likely to go
away with the hope that he will not
have to return.

Consideration of the out-of-town mo-
torist is the community’s best bid for
his favor. It may supply his wants ef-
ficientiy, provide him with quarters in
a fine hotel, offer him tasty meals and
place at his disposal the various com-
mercial establishments which are its
pride; but, after all, he is entitled to
what he is paying for.

If they are merely given in return
for the price he pays, that town is just
another stopping place in his travels.
He will either not remember it or, if
some untoward incident occurs, he will
leave with a: bad taste in his mouth.

But, if, on the other hand, his wants
are served with a gracious endeavor to
make him feel at home, as if he were
not a stranger who was merely trading
in what the city has to sell, the visitor
will receive a lasting impression of the
community that will be favorable
enough to lead him to lengthen his
stay, perhaps, or to return with the
anticipation of another pleasant ex-
perience,

By the adoption of such an attitude,
no town or city stands to lose in the
least. In fact, there is only the possi-
bility of considerable profit. Viewed
economically, it is a policy that will
pay handsomely in the good-will trade
of the visitor.

In this day of rapid transportation
which brings communities so much
closer in time and distance, one need
stay no longer anywhere than is abso-
lutely necessary. So that if a man has
business to transact in one town, he
can easily go to the next if he feels
that he will be given better treatment.
As a result, the situation is really one
of competitive bidding between com-
munities and the one that offers the
best service, given efficiently and
whole-heartedly, will get the business.

There is no question that trade bene-
fits from travel. The man or woman
who travels by motor car must have
a place to sleep and to eat. There are
many personal wants which will call
for the patronage of local merchants.

Theaters and other places of amuse-
ment or recreation will benefit from the
visitor’s need for divertisement. In
short, the entire town is but a show
window, which, if it impresses the
out-of-town motorist; will result in a
substantial volume of trade.

My thought is that consideration for
the visiting motorist might well begin
with the town or city officials them-
selves. And of those charged with the
duty of law enforcement, the police
department ranks first in the direct-
ness of its relationship with the
motorist.

The policeman frequently is the first
individual a driver meets as he enters
a community. On that policeman’s at-
titude may depend the visitor’s impres-
sion of the whole town.

 

If the policeman acts as a friend and
shows a reasonable consideration for
the motorist’s lack of knowledge of the
law, the town gains a friend immediate-
ly. The violation may be one of pure
thoughtlessness and a_ well-tempered
warning will serve the purpose of pre-
venting its repetition.

Such a course does not mean laxity
in enforcement, but rather a discretion
between a person who has acted un-
thinkingly and a criminal. It will breed
a far greater respect for law than a
bullying attitude that is entirely un-
necessary and ineffective.

So, however, one views it, just as
honesty is the best policy, courtesy is
a practice that pays, and pays well.

Harold G. Hoffman.
—_~+++—___
, Trailing the Past.

One quest which the world pursues
with an enthusiasm equal to that with
which it seeks the discovery of new
lands is the search for relics of old and
forgotten civilizations. The archeolo-
gist is as zealous as the explorer. He
digs beneath the sands of Egypt, treks
through tle jungles of Central Amer-
ica, seeks out forgotten valleys in the
heart of Africa or travels the length
and breadth of Asia for the sake of
any clue which may help to reconstruct
the picture of how man lived in pre-
historic times.

One of the most recent of archeo-
logical discoveries is that of a series
of tombs in Nubia, near the Assuan
dam, some of which contain relics of
the Meoritic civilization. But even
more mysterious and romantic are the
researches which are being made into
the legendary kingdom of Zimbabwe
is a still more remote part of Africa.
There have been brought together in
the British Museum various stone carv-
ings, ornaments and precious metals
which have been found in that valley
of ruins in Southern Rhodesia which
tradition says was once the home of a
strange civilization and where roman-
tics profess to believe that King Solo-
mon had his elusive gold mines.

Where traces of older cultures are
still retained by the modern descend-
ants of prehistoric tomb and temple
builders, it is far easier to reconstruct
the past than where ruined monuments
are the sole evidence of a forgotten
civilization. The amazing temples of
Angkor, for example, pose questions
as to the origin and fate of the mys-
terious Khmers which probably can
never be answered. So it is with Zim-
babwe. There is little in the native life
of to-day in Southern Rhodesia to sug-
gest any possible origin for the great
granite moundss and massive stone
structures which are found in its valley
of ruins.

So little gold has been discovered at
the site of these monuments, however,
that only the most zealous champions
of Zimbabwe's past still cling to the
theory that Solomon sent there for his

gold. The location of those mines re-.

mains one of the great mysteries of
history and, with scholars so far apart
in their guesses of where Ophir may
have been as Rhodesia and Sumatra,
there is little likelihood of our learning
the source of his wealth.

Gabby Gleanings From Grand Rapids.

Information from outside sources is
to the effect that the Jackson branch
of the National Grocer Co. has been
purchased by Symons Bros. & Co., of
Saginaw, who will continue the busi-
ness at the same location; that all of
the regular traveling salesmen at the
Traverse City branch have been laid
off; that all but one salesman has been
dispensed with at Grand Rapids and
all but four have been dismissed at
Detroit. No calls are made on the
grocery trade by the remaining sales-
men, who devote their entire time to
restaurants and hotels. ‘This state-
ment is not confirmed by any officer
of the National Grocer Co., which re-
fuses to give out any information re-
garding the policy of the company in
its present predicament.

It seems strange that in a city like
Grand Rapids Flag Day should be ob-
served by so few of its residents to the
extent of decorating their houses with
the National emblem. Sometimes
many blocks of residences were ob-
served without a single flag. School
children are taught the meaning of the
day. But they naturally depend upon
their elders to display the flag. Too
many families likewise depend upon
their neighbors to make the display.
Our city should be a mass of red,
white and blue on every Flag Day in
future years.

Reports reached this market Wed-
nesday that the Warner Stores had
sold its Lansing stores to the J. A.
Byerly Co., chain store dealer of
Owosso. Mr. Warner pronounces the
rumor unfounded, adding that he is not
negotiating with anyone regarding the
sale of any of his properties.

Gay W. Perkins, Sr., founder of
Grand Rapids’ greatest industry, which
is now ‘known as the American Seating
Co., is spending a few days in the city
as the guest of his son, G. W., Jr. He
will remain here until about July 1,
when he will occupy his cottage at

Northport Point for the summer,
—_—_~+~+>—___

The Five O‘clock Table.

Every dealer knows the last minute
shopper. The one who rushes in, just
as the store is closing, and once inside
the door takes, ten or fifteen minutes
to decide what to buy.

If the dealer is a jump ahead, this
type of customer can be changed from
a liability to an asset. Institute a Five
O'clock Table—a display of ready-pre-
pared and quickly-prepared foods that
will instantly appeal to the woman
who has to toss together a dinner in
a hurry. Her thinking is all done for
her, and she will be delighted with the
new suggestions which this table can
offer from time to time.

Instead of holding the doors open
ten minutes longer at the end of a
long day for one or two customers, you
will find an increasing volume of trade
between five and five-thirty that can
the quickly taken care of. You will
also find that you are getting a lot -of
the trade that formerly sought pre-
pared foods at the delicatessens.

Here are some attractive suggestions
for your Five O’clock Table: a variety
of soups, bouillons and chowders;
canned meats, such as beef stew, chick-
en tamales, ham loaf, Irish stew, beef-

steak with onions, mutton roast, sau-
sage with sauerkraut, roast beef;
ready prepared dinners, such as Italian,
Chinese ' and Mexican; delicacies
among canned vegetables, such as corn
kernelettes, baby limas, diced beets,
canned new potatoes, carrots and peas
mixed, asparagus tips, vegetables for
salad and vegetable surprise; fruit for
salad, pitted cherries and _ other
delicious fruits and_ berries; olives,
gherkins, potato chips, pan rolls, cakes
in tin and cardboard containers, and
a tray of small cans, or bags of after-
dinner mints.

A- menu quickly made up from this
table will win the approbation of the
household and a steady customer for
your store,

—_+- +
Intelligence Test.

What might tbe called an intell gence
test for motorists was instituted by the
Baltimore & Ohio Railroad somé yea‘s
ago. Its results are set forth in an ad-
dress by Charles W. Galloway, a vicc-
president of the road. The officials
making the test thought it fair to ex-
pect that a driver approaching a rail-
way crossing should reduce the speed
of his car, look to see whether or not a
train was in sight and listen for the
sound of one which might not he
visible.

During the time in which this te t
has been applied 3,000,000 observation ;
have been made of which nearly 409,-
000 showed the motorist apparent]:
indifferent to possible danger. Thes*
figures indicate that eighty-seven per-
sons out of a hundred were careful an |
that thirteen were not. The comparison
while strongly in favor of the averag’
motorist may easily be misleading fo-,
although nearly seven times as many
drivers looked and listened as failed to
do so, thirteen careless motorists in
every hundred are quite enough to
cause a terrible toll of fatal accidents,
as they only too evidently do.

One would suppose that a license to
drive would be reauired everywhere,
but only seventeen of the forty-eight
states make this requirement, Ohio,
which does not make it, has the largest
number of grade crossing accidents in
the country. A railroad management
which allowed an inexperienced ma
to drive a locomotive would be re-
garded a criminal, and vet a locomotive
runs on rails and is regulated by a
system of signals. On the highwav
the driver of an automobile does his
own regulating. To allow a person to
operate a motor car without provinz
his qualifications is simply to invite
accidents.

——_>~+~-___
Six New Readers of the Tradesman.

The following new subscribers have
been received during the past week:

Guy Lockwood, Alma.

Dr. Allison H. Edwards,
Rapids.

C. E. Wilson, Allegan.-

Jackson Grocer Co., Jackson.

‘Charles A, Sweet, Grand Rapids.

Forbes Stamp Co., Grand Rapids.

—__+>++___

Store space is only an opportunity

to sell goods.
—_++~-__-—

You can’t fill your job unless your

job fills you.

_ Grand

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The Searching Finger of Fire

 

Who wouldn’t like to have his name on
the front page of the home-town paper and
those of the surrounding towns, woven into
a story of some big, worthwhile accomplish-
ment?

But suppose the story told of a disastrous
fire—a fire which spread to other homes, per-
haps made families homeless, some of them
penniless, with helpless children clinging to
despairing parents, wondering what it is all
about.

 

 

In the above picture you see the accusing
scar of a previous rubbish fire in the rear of
a retail store and in spite of it a second pile,
awaiting the searching finger of fire, the stray
spark, the discarded match or cigarette.

Rubbish and litter is not only a serious
fire hazard. It is an offense against public
welfare with which no good citizen wants to
be charged; because neglect of duty along
these lines frequentlyleads to a disastrous con-
flagration, bringing great loss toa community.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MERO_SOK
REZ QNWK

The Mill Mutuals Agency

Lansing, Michigan

Representing the
Michigan Millers Mutual

Fire Insurance Company

(MICHIGAN’S LARGEST MUTUAL)
and its associated companies

COMBINED ASSETS OF GROUP
$63,982,428.15

COMBINED SURPLUS OF GROUP
$24,219,478.93

Fire Insurance—All Branches
Tornado Automobile Plate Glass

 

20 to

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

40%

SAVINGS MADE
Since Organization