Cis oe 2 “ us =iPUBLISHED WEEKLY SIO Oe ee we aoe Forty-seventh Year Fe Be As oA A, = : Fy zy Lb ai C9) aM a apr, J) a ays ye) 3° eNOS (Se (NW PAD HON NES en Qin ON Swe acne er ea ah Nie: (4, 9D § Ie a a ATAINCLER ALS REPELS REALS NEI AESNOLUERG 7 ; ; - = Seay = ee RR } SS SSL MOSK SSE STINT GRAND RAPIDS, WEDNESDAY, JUNE 25, 1930 CFI ANY Gy Ree G Wes +>—____ Men’s Sportswear Orders Up. An extraordinary demand for men’s sportswear is appearing, reports a manufacturer, who states that he is unable to keep up with the orders. Buyers from all over the country are pressing for deliveries. Tropical wor- steds are said to be moving in excel- lent volume and pastel toned flannels are also meeting an encouraging re- sponse. The anticipated vogue for colored linen suits has not materialized to any extent and this branch is doing only a fair business, it was said. Palm Beach suits are holding up fairly well, with lessened attention being given to the pastel shades. —_+-++____ A man may meet price and yet fail; to succeed, he must meet competition. ee NTT: ee hc June 25, 1930 MICHIGAN TRADESMAN WESTERN MICHIGAN GROCER COMPANY WHOLESALE GROCERS 17-19 IONIA AVE., S.W. GRAND RAPIDS, MICHIGAN TO OUR FRIENDS: For sixty years the Worden Grocer Company was engaged in the wholesale grocery business in Western Michigan, during which time a large business was established; but by reason of certain circumstances which in no way reflected on the organization or the operation of the grocery busi- ness, it was necessary to have a receiver appointed on February 9, 1926. However, encumbered by large parcels of real estate and extraordinary and non-recurrent expenses of the administration of the estate by the receiver, it was necessary to liquidate the business, so that a payment might be made on the claims of the creditors. By order of the Federal Court the estate, which included the grocery business, was offered at public auction and the grocery business was finally sold to a competitive wholesale grocery com- pany, thereby winding up the old established company. The organizers of this company believe that Grand Rapids and Western Michigan need a home-owned wholesale distributor to fill the place of the Worden Grocer Company. We have full confidence that the disclosure of the methods used by the chain stores and the effort being put forth to promote buying from home-owned distributors, both wholesale and retail, is having not only far-reaching but a lasting effect. We are confident we will receive the support of those of our old friends who have not only their own interest but the interests of Western Michigan as a whole at heart. This Company, except in name, cannot be looked upon as a new company, as every employe in the organization is a former employe of the Worden Grocery Company. We know the require- ments of the trade and the sources from which such requirements can be advantageously pur- chased. The majority of the controlled or franchised brands of merchandise formerly distributed by the Worden Grocer Company have either been secured or are available, which information we believe will be very gratifying to our retail friends. We have leased the building at 17-19 lonia Avenue, S. W., which building will amply meet our requirements, and being centrally located in the wholesale district will be convenient for our friends to call upon us. We will be open to do business next Monday, June 30, and trust we may be favored with your telephone or mail orders next week, as our sales force wi'l not begin to call upon the trade until Monday, July 7, as we will follow the general rule by which all salesmen in the wholesale grocery and allied lines take their annual vacation next week. Call us, phone 4236. Our policies are clearly defined and we intend to build this business on just one word and that word is confidence. We have confidence in the retail merchants, and as heretofore, the con- fidence placed in us will be carefully safe-guarded, and nothing will be left undone to assist our friends and promote their interests. We anticipate that it will be several weeks before we get things running smoothly and it will be impossible for our salesmen to call upon all our old friends during the first few weeks. There- fore we invite the merchants to visit us at our office and renew old acquaintances and friendships which have been established for many years. You may rest assured that we intend to supply you with the best quality merchandise which can be secured at the lowest possible prices, quick and dependable service, by which method of operation, together with courteous and: friendly treatment, we hope to be favored with a portion of your business. WESTERN MICHIGAN GROCER COMPANY. PRESIDENT—W. A. Gilleland VICE-PRESIDENT—W. E. Gibson SECRETARY—E. M. Meech TREASURER—W. E. Slater DIRECTORS—W. A. Gilleland, W E. Gibson, W. E. Slater, W. W. Hubbard, Jr., L. H, Berles, Alvah Loughery. MOVEMENTS OF MERCHANTS. W vandotte—Albert P. Block, dealer in boots and shoes, has filed a petition in bankruptcy. Mt. Clemens—The Rose Chemical Co. has decreased its capialization from $100,000 to $10,000. Flint—Feldman & Schechet, boots and shoes, are offering to compromise w.th creditors at 40 per cent. Fennville—The Fennville Hardware & Implement Co. has decreased its capital stock from $20,000 to $15,400. Caro—The Huston-Arms Co., un- dertakers, have changed the name of its company to the Huston-Collon Co., Inc. Bangor—The Karsten Drug Co. is now occupying its modern new loca- tion, four doors West of its former store. Detroit—Harry Newmark, dealer in boots and shoes at 13511 Woodward avenue, has filed a petition in bank- ruptcy. Wyandotte — The Peoples State Bank of Wyandotte has changed its name to the Peoples Wayne County Bank of Wyandotte. Marquette — Elmer Dagenais, for- merly of Dagenais Bros., grocery and meat dealers, has engaged in the gro- cery business under his own name on North Third street. Bad Axe—The Rapson Hardware Co., R. R. 6, has been incorporated with an authorized capital stock of $2,500, all of which has been sub- scribed and paid in. Hamtramck—The Hamtramck State 3ank has changed its name to the Peoples Wayne County Bank of Ham- tramck and increased its capital stock from $200,000 to $4€0,000. Detroit—The Paramount Labora- tories, Inc., 3436 East Jefferson avenue, has ‘been incorporated with an author- ized capital stock of $10,000, all of which has been subscribed and $2,500 paid in in property. Grand Rapids—Hodges-Norris, Inc., 40 Ionia avenue, has been incorporated to deal in sporting equipment and athletic goods with an authorized cap- ital stock of $25,000, $11,000 being sub- scribed and $10,000 paid in. Battle ‘Creek—W oodruff, Inc., Ward Bldg., has been incorporated to deal in electrical refrigeration, radios, etc., with an authorized capital stock of $10,000, all of which has been sub- scribed and paid in in cash. Detroit—Samuel R. Greenbaum has been elected trustee in involuntary bankruptcy proceedings against J. Saks & Sons, retail dry goods dealers at 5656 West Warren street. Order for sale of assets has been filed. Detroit—Ruby’s Clothes Shop, Inc., 5442 Michigan avenue, has been in- corporated to deal in men’s and boys’ clothing with an authorized capital stock of $1,000, all of which has been subscribed and $250 paid in in cash. Allegan—D. C. Holt & Son have taken possession of the H. H. Cook jewelry store which they recently pur- chased. Another son will remain in Sturgis and continue the jewelry and silverware business established years ago by his father. Detroit—The Grand Boulevard Mar- ket, Inc., Grand River and Grand MICHIGAN Blvd., has been incorporated to deal in groceries, meats, fruits and vege- tables, with an authorized capital stock of $5,000, all of which has been sub- scribed and paid in. Detroit—Sale of assets of Frank E. Pouliot, men’s furnishings, 8322 Gra- tiot avenue, has been confirmed by the United States ‘Court for $1,536. The Union Guardian Trust Co. has been elected trustee. Assets are given as $5,000 and liabilities as $5,956 in schedules filed. Ann Arbor—An involuntary petition in bankruptcy has ‘been filed against Alfred S. Schmidt, retail furniture dealer, by Lawhead & Kenney, repre- senting Mersman Bros. Corp., $306; Brandt's Furniture ‘Co., $500; Penn- sylvania ‘Carpet Corp., $651; Crowley, Milner & 'Co., $21. Highland Park—The H. W. Hard- ing Lumber Co., 15853 Hamilton Blvd., has merged its business into a stock company under the style of the Harding Lumber Co., with an author- ized capitalization of 10,000 shares at $10 a share, $100,000 being subscribed and $2,0C0 paid in in cash. Bear Lake—Mrs. Eda O'Rourke has leased the Collins store building and is having it fitted up with modern shelving, counters and fixtures and will occupy it with her stock of gen- eral merchandise about July 1. Mrs. O’Rourke has occupied her present lo- cation for nearly thirteen years. _Muskegon Heights—The Muskegon Heights Co-Operative Dairy has merged its business into a stock com- pany under the style of the Muskegon Heights Dairy, 1326 Maffett street, with an authorized capital stock of 2,500 shares at $10 a share, $5,000 he- ing subscr‘bed and paid in in cash. Ann Arbor—Alton R. W. Hewett. 539 East Liberty street, dealer in wall paper, paints, oils, varnishes, etc., has merged the business into a stock com- pany under the style of the Hewett- Jewell Paint Co., with an authorized capital stock of $10,000, $4,000 of which has been subscr:bed and paid in. Detroit — Scholnick’s, Inc., 1400 Washington Blvd., dealer in imported goods and clothes for men and wo- men, has merged the business into a stock company under the style of Scholnicks Importers-Clothiers, with an authorized capital stock of $100,- 000, $5,000 of which has been sub- scribed and paid in in cash. Cadillac—Joseph D. Widgren, pro- prietor of the Provision Market, at Mitchell and Pine streets, has opened another ‘grocery store and meat mar- ket located at 110 North Mitchell street. The grocery department will be under the management of Andrew Lindstrom and the meat market under the management of James McKernan. Ludington—A. V. W. Carpenter, manager of the Ludington branch of the Hume Grocer Co. for the past ten years, was elected a director and vice- president at the annual meeting of the corporation. Mr. Carpenter has ac- quired the interest in the company formerly held by John O. Hume who has resigned to give his attention to other interests. The Hume _ Grocer Co. thas shown a steady growth the ten years it has been in business in TRADESMAN this city. It is now employing two outside salesmen covering the territory from Pentwater to Frankfort and as far East as Baldwin. Five persons are employed in the warehouse. Rapidly expanding ‘business has made it neces- sary to take over the former Luding- ton Garment Co. building on East Dowland street. This building con- tains 18,000 square feet of floor space. Detroit—The Oregon City Woolen Mills have closed their Detroit store, opened nine months ago at 1236 Gris- wold street, and have disposed of the entire clothing stock to Crowley, Milner & Co. Manufacturing Matters. Flint—The Fynd Products Co., has changed its name to the Production Parts. Detroit—The Du More Tap & Tool Co., 1800 Penobscot Bldg., has chang- ed its name to the Detroit Tap & Tool Co. Bay City—The Evenknit Hosiery Mills, 108 North Walnut street, has in- creased its capital stock from $150,000 to $300,000. Battle Creek—The Battle Creek Special Auto Body Co., 97 Liberty street, has changed its name to the Battle ‘Creek Auto Body Co. Detroit—The Montreal Ginger Ale Co., 728 Penobscot Bldg., has been in- corporated with an authorized capital stock of $5,000, all of which has been subscribed and $2,000 paid in in cash. Flint—The Fhnt Stamping & Tool Co., 5802 South Dort Highway, has been incorporated with an authorized capital stock of $25,000, all of which has been subscribed and $10,660 paid in. Ludington — The Handy Things Manufacturing Co., is building an ad- dition to its plant which will give it greater floor space and with the new equipment which will tbe installed many employes will be added to the force. Flint—The General Cement Prod- ucts Corporation, Davison Road and Belt Line, has been incorporated with an authorized capital stock of $60,000 preferred and 10,000 shares at $1 a share, $55,000 being subscribed and paid in. Detroit—Alfred E. Lee, Inc., 2941 East Jefferson avenue, has been in- corporated to manufacture and deal in motor ‘boats, yachts, etc., with an au- thorized capital stock of 450,000 shares at 90c a share, $68,500 being subscrib- ed and paid in. Clare—Thayer Bros., who conduct a creamery at Mt. Pleasant, have pur- chased the plant of the Ann Arbor Dairy ‘Co., West Fourth street. The manufacture of ice cream and butter will be started immediately under the maragement of Rance Thayer. Detroit—The Gratiot Lingerie Man- ufacturing ‘Co., Inc., 507 Gratiot avenue, has been incorporated to man- vfacture and deal in linens, under gar- ments, dresses and hosiery at whole- sale and retail with an authorized cap- ital stock of $32,000, all of which has becn sutbscvibed and paid in. -—_.e Enquiring little Johnny wants to know where the bedbugs slept before there were any beds, June 25, 1930 Price Legislation Again. Now that the Capper-Kelly resale price maintenance bill is before Con- gress for action, the old debate is on again in full force. Retailers, speaking through Channing E. Sweitzer, manag- ing director of the National Retail Dry Goods Association, trot out the fa- miliar arguments against the measure. 3y giving manufacturers the right to enter into price agreements with dis- tributors, in the form of contracts en- forceable at law, the bill puts retailers at their mercy, ignores the interest of the consumer in low prices and so threatens to raise the cost of living. For these reasons, Mr. Sweitzer tells us, the women’s clubs as well as farm, dairy and labor groups have joined the retailers in opposition. These state- ments, it is hardly necessary to say, pay no attention to the main purpose of the proposed legislation, namely, to stabilize trade on a fair basis. Compe- tition among manufacturers is in no way lessened. Unreasonable profits are just as certain as ever to lead to failure. The only safeguard provided for industry is such assurance as is afforded by civil action that good-will built up by hard effort and large in- vestment will not be frittered away in price-cutting orgies which are of no lasting benefit to consumers, and are more likely to produce the sort of de- moralization from which every interest, private and public, is sure to suffer. Mr. Sweitzer does not touch either on the settled conviction that steady, good pay, whether in wages or business re- turns, makes for general prosperity by keeping buying and hiring power in- tact. He naturally looks at only one side of the shield. But both sides must be studied and probably will be before decisive action is taken. Snap legis- lation on a matter of so much conse- quence is neither desirable nor likely. —~++>__ Glass Trade Continues Quiet. The demand for window, plate and other flat glass products is holding along quiet Ines, with no change for the better noted during the past week. Little change was found in the plate glass market and conditions are ex- pected to remain quiet until operations in the automobile, as well as other consuming industries, are on a more active Figures covering the production of polished plate glass last month were announced during the week by the Plate Glass Manufactur- ers of America. Total production was 12,571,414 square feet, an increase of approximately 1,141,000 square feet over the April output. —2>+.__ G. A. Hawley & Co., hardware dealers at Breedsville, renew their subscription to the Tradesman and write: “We have taken the Tradesman for a number of years and do not wish to be without it as it has saved many doliars for us.” —_++-___ E. E. Kobe, dealer in general mer- chandise at Scottville, renews his sub- scription to the Tradesman and writes: “Your paper is fine. If some of the dailies would print such articles as you do, perhaps we would get ‘some- where.” basis. sssenmasneraacaibane | | | i i June 25, 1930 MICHIGAN TRADESMAN Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granulated at 5.40 and beet granulated at 5.30. Canned Fruits—Prices on 1930 pack 8 ounce California fruits came out this week, but prices on other sizes have not yet been decided on, and are not expected for a couple of ‘weeks. Porto Rican grapefruit ‘futures will be quoted this week ‘by the three important lo- cal handlers of this line. Practically all packers of Florida grapefruit have made future prices. Canned Vegetables—Trading in can- ned vegetables is moderate this week. Tomatoes are unchanged, with stand- ard 2s still rather easy. Standard cut string beans were offered yesterday from Maryland. The chief item of in- terest in thé vegetables was peas. Southern pack was scarce, and a fair volume of business in future Wiscon- sins was ‘booked. Dried Fruits—The market for dried prunes has ‘been quiet, both here and on the ‘Coast this week. There has been little change in the price struc- ture. Movement has been of season- able proportion, which is light. The spot raisin situation has been devoid of spectacular developments, but prices have been well maintained, and some scarcities have been noted. Choice bulk Thompsons are scarce. Some types of Sun-Maid bulk raisins have been cleaned up on the spot. Baby- puffed and regular puffed are nearly gone, and there is a good unfilled de- mand. Tentative prices on future apri- cots were named by two important Coast factors this week. They place extra choice Blenheims at 15%c a pound, the lowest opening price on this item in some years. The trade prefers to wait until later on when prices are more generally named, be- fore placing orders, although it is held that the price on extra choice Blen- heims is low, and might be a good speculation. Suggestive prices on fu- ture peaches have also been named, with extra choice at 9'%c and choice at 8'4c. The trade thinks that while this is not high, the outlook for a tre- mendous crop in California this year warrants a much lower opening. Peaches were cleaning up well on the spot this week. The market here was fully maintained, and a gradually in- creasing demand was in evidence, though there was no important ac- ’ tivity. Canned Fish—This week’s marlset for canned fish is featured by the re- duction in the Coast price on pink salmon to a basis of $1.25 per dozen of the talls. Some of the most im- portant factors in the salmon packing industry dropped their quotations to this ‘basis, and it is understood that the others have followed suit. It is further heard that one ‘Coast broker is even underquoting this price, al- though it is not known definitely that any sales have been made at less. On Japanese crab meat no future prices have been ‘heard, except on early or “land” pack, which is. considered of rather poor quality. According to re- ports issued by packers, Maine sar- dines undergo a 25c per case advance to-day. Little improvement in local demand for this item has developed, but canners say that they are finding a much ‘better call from other distribut- ing centers. Salt Fish—Spring mackerel on the Eastern Shore has proven very disappointing, and_ this has created a slightly firmer feeling in the trade here, although prices have not been revised since a week ago. Quotations on all varieties of salt and cured fish remain the same. The pack of mackerel in Europe this season has been a complete failure because pack- production of “ers were so discouraged that they did not do any curing, prices in this coun- try being far from tempting. Business locally has been very slow this week, but this is usual for the time of year. The big dealers find that their volume of business is about the same as a year ago at this date. Nuts—A number of items in the im- ported shelled nut list were advanced in price this ‘week, the new h'gher duties going into effect. Almonds, walnuts, pignolias, filberts and brazils were among those affected. Trading was not generally heavy, since many buyers had already covered what they wanted to in anticipation of the high- er tariff. However, activity was normal for the time of year. There was a moderate volume of business in shelled walnuts. The market was firm and slightly higher. Bordeaux pieces were hard to locate. Among the domestic nuts, the spot market was generally in active, but prices were ‘fully main- tained. A fair volume of future busi- ness was reported in Georgia pecans in the shell. The Schley variety, a big seller here, was reported to have been much affected by the “case borer,” and it is thought that this vear’s out- put of that variety will be = small. Brazil nuts in the shell were purchas- ed in a limited way for early fall re- quirements. It is generally thought that Brazils are a good ‘buy at present prices, although the future prospects of the market are uncertain. Spot Brazils could ‘be bought this week at the same levels as a week ago, in spite of the higher duties. Pickles—No improvement is to be noted in the local market for pickles. Demand is showing the usual increase in bottled goods, but there is no rush to cover needs ahead. Bulk pick‘es are moving slowly, with the market well maintained, and showing little changes since last week. Bookings of future pickles continue slow. Prices on fu- tures have not varied. Sauerkraut—Sales continue steady. Very little change in prices. There is a falling off in sales of bulk kraut in certain classes of trade. On the other hand, sales of canned kraut show an increase. Vinegar—Sales of vinegar up to this time have been below the average according to local factors in the trade. The market has consequently been quiet, with prices low. Should there be a large crop of cucumbers this year there will be a greatly increased vine- gar ‘business, especially in cider vine- gar. : —_——_+<--~-__— There are two sides to every ques- tion, so ‘be sure you're not wrong on both of them. Review of the Produce Market. Apples — Transparent stock from Southern Michigan commands $3.75 per bu.—the highest price ever record- ed on harvest apples in this market. Asparagus—85c per doz. for home grown. Bananas—5'%4@6c per Ib. Beets—S0c per doz. home grown. bunches for Butter—Jobbers hold 1. Ib. plain wrapped prints at 33c and 65 lb. tubs at 32c for extras and 3lc for firsts. Cabbage—Home grown $1.25 per bu. Carrots—90c per doz. bunches or $4:25 per crate for Calif. grown. Cantaloupes—Calif. stock is held as follows: commands yumbe. 455 0 $5.00 Wambo s6s 5.25 Standards. 45s J 2 4.50 Flats 12 to 15 03 2.00 Cauliflower—$2 per crate for home grown. Celery — Florida stock, $5.25 for either 4s or 5s. Bunch stock, 60c¢ for home grown, Cocoanuts—90c per doz. or $6.50 per bag. Cucumbers—No, 1 home grown hot house, $1 per doz.; No. 2, 75c; outdoor grown, $2.50 per hamper, Dried Beans—Michigan jobbers are quoting as follows: CH Pea Beans =. $6.00 Light Red Kidney _.__.._________ 6.50 Dark Red Kidney ______________ 7.25 Eggs—Local jobbers pay 22c for strictly fresh. Green Corn—50c per doz. for Flor- ida, Green Onions — Home grown, 30c per doz. Green Peas—$2.50 per bu. for home grown. Honey Dew Melons—$3.50 for Jum- bos and $2 for Flats. Lettuce — In good demand on the following basis: Imperial Valley, 4s, per crate ____$3.50 Imperial Valley, 5s, per crate ____ 3.50 Hot house grown, leaf, per Ib. __-_ 6c Lemons—To-day's quotations are as follows: 300 Sunkist === ee $9.50 S00 Senkist 2 9.50 S60) Red Bale 9.00 S00 Red Ball 9.00 Limes—$1.50 per box. Mushrooms—70c per Ib. Oranges—Fancy Sunkist California Valencias are being offered this week on the following basis: eG $8.00 P50) 8.00 7G 8.00 200 8.00 De 8.00 Aye eo 8.00 OO 8.00 S00 8.00 New Potatoes—South Carolina re- ceipts command $5 for No. 1; Texas Triumphs, $3 per 100 lb. bag. Onions—Texas Bermuda $2.50 for white and $2.25 for yellow. Parsley—50c per doz. bunches, Peaches—$4 per 6 basket crate for white varieties from Georgia. Peppers—Green, 60c per dozen for California, basket crate Apricots, $275. Plums—$2.25 for 4 from Calif. Pieplant—$1 per bu. for home grown. Poultry—Wilson & Company pay as follows: Heavy fowls 2 19¢ Hight fowls l6c Radishes—l5e per doz. bunches of outdoor grown. Spinach—65c per bu. Strawberries—$4 per 16 qt. crate for home grown. String .Beans—$1.10 for Climax bas- ket from Florida. Summer Squash—6ce per Ib. $1.10 per basket; three basket crate $3. Turnips—$1.40 per bu. for new. Veal Calves — Wilson & Company pay as follows: ‘Tomatoes Bapey 15c Goo@ 13c Medium = 3: i Wie ROGR 10c Water Melons—50@65c for Georgia. Wax Beans—$1.10 for Climax bas- ket for Florida. —___e+__ New and Larger Markets. The population census figures thus far published afford basis for confident assurances by authorities that the movement toward the cities, gathering force in the last decade, has in that period added 5,000,000 to our urban at the expense of rural com- competent munities. The whole population gain of the country in the ten years is put at something like 15,350,000, bring- ing us up to 121,700,000 or more. As- suming, to be conservative, that rural population is the same as it was in 1920—51,400,000—then urban popula- tion is now upwards of 70,000,000, or 57.6 per cent. of the total, compared with 51.4 per cent. when the previous census was cities, those with 100,000 people or over, have increased in number from sixty-eight to at least eighty-nine, and it is likely that others will qualify for the big class when all the taken. The big returns are in, since eight still to be heard from are known to have been knocking at the door. The smaller cities have not In the group between 50.000 and 100,000 gains have been numerous lagged. and in many cases very large, and this is true also of cities or towns on a still lower population scale. Economic reasons are generally given for this persistent drift toward the cities. More interesting to merchandisers of goods is the economic significance to them of the new lineup of markets thereby created. Problems of distribution are simplified as population jis trated. At the same time, however, their solutions call for more careful study. concen- The difficulty is increased by the sheer good markets now available, but the rewards open to intelligent efforts to size them up and take full advantage of the opportuni- number of ties they offer should more than make up for the trouble and expense in- volved. Mr. George Potts, dealer in dry goods at 1002 North Main street, Royal Oak, writes us when sending in his renewal: “I like the magazine very much and would not want to be with- out it.” 6 MICHIGAN TRADESMAN June 25, 1930 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Jackson, June 19—We represent the M. R. Hulliberger Co.. of this city, which has recently had same business dealings with Sterling Materials Co., Ltd., 1860 Broadway, New York. C. J. Watts, of Smith-Winchester Co., this city, has suggested to our client that you might have some information regarding the Sterling Materials Co., Ltd., and at Mr. Watt’s suggestion we are writing you. The transaction with our client re- lates to certain roofing material and trade acceptances with respect thereto. Recent developments have indicated that misrepresentations were made to our client in this matter and we would appreciate it if you could give us, for our client, any information regarding the company in question and its busi- ness methods. Whiting & Kleinstiver. Grand Rapids, June 20—Replying to your enquiry of June 19, I beg leave to state that I was successful in get- ting action on the company you en- quire about. After having sold a Grand Rapids house a carload of goods, shipment was made free, but was afterwards reduced to half a carload in consideration of the purchaser sign- ing and handing over to seller trade acceptances covering the billing price of a half carload of goods. A condi- tion of the trade acceptances was that a representative of the manufacturer would be sent here to place the goods with the retail trade. This promise was not made good within the tinfe agreed on. When the matter was brought to my attention, I instructed the purchaser to ignore the trade acceptances. In the meantime I wrote the house to send a man here immediately with the trade acceptances, turn them over to the makers and take back the goods, which was promptly done. The man who came here promised to make a similar adjustment with Smith-Win- chester Co., but I understand this has never been done. All you have to do is to stand frm and you will bring these people to time. Under no circumstances permit your client to pay any attention to the trade acceptances. E. A. Stowe. Kalamazoo, June 20—A couple of years ago you helped me when I was caught in a scrape with a concern who belongs in the Realm of Rascality. I thought I would not be caught again, but here I am asking what you think I had better do in the following case. February 19 a salesman called with electric lighting fixtures. His lights were better than my old ones, and I asked him what size bulbs they had. He said 100 watts. So he figured out for me if I took two of his 100 watt lights, I would have more light than my three 75 watt lamps and save one cent and a fraction per k. w. hour, every hour I burned the light, because it was saving 25 watts per hour. The price seemed high for the lights, $15.50 each, but I figured the saving would offset it; so I signed the contract and he at once installed the lights; but the next morning I noticed one light was not hung just right, so I went to fix it and discovered the bulbs were 150s, instead of 100 watts or 100 more than he said. Instead of saving 25 k. w., I would be burning 75 k. w. more, so the lamps were misrepresented to me. Three times a collector has been here to collect and just begged to have me pay, if only a little, and the last one offered quite a discount if I could pay some, but I refused. To-day I re- ceived the enclosed letter from an ad- juster. What had I better do? I wrote the company some time ago and enclosed a copy, also the contract and correspondence. I will appreciate your advice. Lee & Cady’s salesman told me merchants all over town were taken in, and I know two in my own neighborhood who have refused to pay and even ordered the collectors out of their stores. I think it a crooked bunch. Steven Schreur. Mr. Schreur recently wrote the fol- lowing letter to the company which undertook to swindle him through a crafty salesman: Kalamazoo, April 1—In reply to yours of March 29, will say the lamps were misrepresented to me. The sales- man told me the bulbs in the lamps were 100 watt each and I would save 1 cent and a fraction every hour over my old lights and though the price of the lamps was outrageous I figured the saving would offset the cost. But one of the lamps was not hung right and when I went to fix it I discovered I was not burning 100 watt, but 150 watt bulbs being a cost of nearly k. w. b. 4c per ‘hour over my old lights. Any light burning 150 watts would give more light than 100, as I was given to understand these were. So I am willing to pay, but not for the stated amount, as I am losing every hour, instead of saving, and I have legal advice that under Michigan laws bills for goods misrepresented to a cus- tomer cannot be collected. S. Schreur. The architect of Realm has written Mr. Schreur that all he need do is to sit tight and pay no attention to the importunities of the Chicago crooks. Whenever they return him the $2.80 he paid in advance, they can have their lighting fixtures back. A corporation manufacturing small pleasure boats will discontinue using the words “Mahogany” and “Philip- pine Mahogany” as trade names so as to imply that its products are made of wood derived from the trees of the mahogany family, when such is not the fact. The company will also not use the word “Mahogany” in connection with the word “Philippine” or with any other words in a way which may de- ceive the public into believing that the products are made of wood derived from mahogany trees, when such is not the fact. : A stipulation agreement to the fore- going effect was entered into by the company with the Federal Trade Com- mission. Because of lack of jurisdiction the Federal Trade Commission has dis- missed its complaint charging the Portland Cement Association, its board of directors, officers and mem- bers with practicing unfair methods of competition. It had been charged that this as- sociation, composed of close to 100 manufacturers who make and _ sell about ninety-five per cent. of. the cement produced in this country, cir- culated statements disparaging to the Vibrolithic method of road construc- tion, The association has its headquarters in Chicago. The Federal Trade Commission has dismissed its complaint of alleged un- fair practices against Auburndale Mills, Inc., New York. Dismissal was be- Hunt Bros. Canned Fruits Carefully Selected--Cor- rectly Processed. Increased sales each year on this wonderful line of California and Oregon Fruits clearly indicates its popularity. Hunt Bros. Canned Fruit--A line for the Independent Mer- chant. LEE & CADY * Et I i j June 25, 1930 cause the charges were not sustained by the evidence. A complaint charging V. T. Bolin, trading under the name V. T. Bolin Company, Fort Worth, Texas, with unfair methods of competition in the sale of shares in oil leases, has been dismissed by the Federal Trade Com- mission on the ground that the re- spondent has been prosecuted and convicted for violation of the statute prohibiting misuse of the mails upon substantially the same set of facts as disclosed in the Commiission’s file. The Commission's complaint charged that false representations of the re- spondent tended to deceive the public into believing that purchase of “shares” or “interests” advertised was a_ safe investment; that the respondent owned productive oil property and intended to drill for oil in territory under con- ditions assuring production of large quantities of oil. A corporation manufacturing toy airplanes signed a stipulation with the Federal Trade Commission agreeing to cease and desist from publishing advertisements not accurately repre- senting the products offered for sale and the results obtained thereby. A distributor of paper box board and ‘box makers’ supplies will no longer use in his advertising matter part of a trade name which would imply that his products are made by a compet- ing company, such is not the fact, according to a stipulation be- tween this individual and the Federal Trade Commission. when Manufacturers of mop. sticks will hold a trade practice conference with the Federal Trade Commission in the near future to draw up rules for the elimination of unfair methods of com- petition in business. No date has been determined but it is likely the meeting will take place in Washington. The mop stick makers have about a dozen plants situated in such parts of the country as Illinois, Indiana, Ohio, Pennsylvania, New York, New _ Jer- sey and Ca}fornia. Applicants for the trade practice conference represent seventy per cent. of the industry based on both produc- tion and numbers. Among trade practices to be taken up at the meeting are listed the fol- lowing: Price discrimination, decep- tion, imitation of trade marks, defama- tion of a competitor, inducing breach of contract, and deviation from stand- ards. —_—_>++—__ Health Conditions in Schoolhouses. Looking back over the half century in which health work in schools has received state-wide recognition, it is evident that there has been unquestion- ed acceptance of physiology and hy- giene as a part of the curriculum, at least in elementary schools, and quite specific directions have been given as to what should be done in these schools. There is rather general neglect of these subjects, however, in the per- iod of senior high school life. The way for the more active meth- ods of teaching hygiene known as MICHIGAN “health education” was prepared legal- ly long ago in the laws which require the teaching of “hygiene and physi- ology.” Also many of the physical education laws specify the teaching of information in regard to factors af- fecting health while the teaching of “health habits” of them. Suggested 80 years ago by the Bos- ton school examiners, the “health habit” idea has been generally adopied and 45 states in their courses of study outline in more or less detail methods of health-habit teaching. In grades be- yond the seventh or eighth there is little systematic teaching of physiology and hygiene. It is covered in a brief better-than-nothing way in the course in general science or in the course in biology, but these are usually studied by comparatively few students. Shouldered as this of all subjects” is by many things re- quired for college entrance, we are a long way from what would seem to be adequate instruction along this line in is mentioned in many high-school “most important the higher grades such as might be brought about by a course in general science in the ninth grade, a demon- stration course in elementary biology in the tenth, a thoroughgoing course in physiology and hygiene in the eleventh and practical teaching of home and community health in the twelfth. Time was, and not long ago, physical education included tion in hygiene and sanitation—“health education.” That their was largely one of words is indicated by the inclusion of hygiene in most “phy- sical education” laws and by the fact that most State directors of ‘physical education” are also “directors of hy- giene.”’ The following either directors of “health,” of ‘‘physi- cal education” or of “health and physi- cal education:” Alabama, California, Connecticut, Delaware, Florida, Ilhi- Maryland, Massachusetts, Michi- gan, Minnesota, Missouri, New Hamp- shire, New Jersey, New York, Ohio, Pennsylvania, Virginia, West Virginia. As regards physical education there is a similar widespread recognition, ‘but both the laws and the courses of study reflect the transition from the old gymnastic period, considered suffi- cient in itself, to the instructional period in these latter activities, and provision by the school, or other civic agency, of opportunity after school and on Saturday for the unhampered prac- tice of these activities is far from gen- erally made. James Frederick Rogers, M. D. when instruc- divorce states now have nois, —_—_»~+>___ Delay Art Calendar Buying. Distributors of imported art calen- dars and domestic producers as well are complaining of the lack of interest exhibited by art and gift shops in the new lines. Few of the stores which ordinarily place orders at this time of year have sent buyers into the Eastern market or placed orders with salesmen. The majority indicate they will not be ready to buy until late Summer or early Fall. Pictures of animals and of garden scenes are prominent in the new lines. Ships are rapidly losing favor as picture subjects for calendars. TRADESMAN Business Methods Change Modern business methods change almost over night these days. Improvement follows im- provement and only the most alert keep pace today. In no field has progress been greater than in the business of personal trusts. The individual executor is passing. Insurance payable in a lump sum is out of date. More and more estates are being conserved through voluntary and testamentary trusts. Inheritance taxes are being provided for beforehand. All of these and many other questions are being solved with practical, safe and economical plans developed through modern trust service. You owe it to yourself and to your family The Officers in our Trust Department are at your service. to investigate. THE MICHIGAN TRUST co. GRAND RAPIDS FIRST TRUST COMPANY IN MICHIGAN va ay vw 7 MICHIGAN TRADESMAN June 25, 1930 SPLENDID ECONOMY POLICY. It remained for Owen D. Young in a speech before the National Electric Light week to. set iorth a political policy in international Association last affairs which President Hoover might have pronounced as a most appropriate statement to accompany a veto of the tariff bill. would have won universal support and ac- claim in this country and throughout the world. tariff law, a limping defense of its un- just rates and a request to place our Such a_ statement Instead, we have a new iaith once more in the flexible provi- sions which have failed so miserably for eight years—the same provisions have been available for use to the Executive to which for fitteen months no purpose, Mr. Young’s address went to the heart of our present economic problem divided them material, industrial, service and earnings surpluses; all of them related to a tariff policy, not a bill, he these surpluses Mr. Young dwelt on —surpluses. He into agricultural, raw emphasized. To dispose of the necessity of cultivating potential buyers by seeking their good-will, ex- tending credit and exchanging goods. “When our political policy in inter- national affairs,’ Mr. Young conclud- ed, “becomes co-operative in spirit, which need not involve us in entangle- ments or alliances; when our economic policy looks to the economic develop- ment of the world as a whole and the improvement of living conditions everywhere, when our tariffs and our evidence this spirit (because we are under suspicion treaties are made _ to now), then we may hope for effective plans for farm relief, for reduction of our surplus of raw materials and man- ufactured goods, for relief of unem- ployment and for—what is most im- portant of all—a better spirit of all na- tions toward us and toward each other. That concise paragraphs stand out muddled farm relief program. our treaty bick- ering and the tariff mess which has only started. in contrast, indeed. to our REPLACEMENT COSTS. Announcement by the Penney stores that prices will be put on a replace- ment cost basis is a development of field. A few smaller organizations made pub- prime importance in the retail lic such a policy earlier, but the ma- jority of stores have followed a dif- 3v a vote at the meet- ing of merchandise managers, held in New York last week, it was found that the largest number were maintaining ferent course. prices but adding to qualities. While this plan of meeting the de- cline in prices at wholesale has good features, it is doubtful whether retail- ers are altogether right in holding to their price lines. With conditions what they are, there is not only a larger demand for cheaper goods from those who either are unemployed or only on even those whose w..ges or salaries are the same part-time schedules, but as ever are inclined to be more thrifty. In short, a brief reaction in busi- might warranted holding to prices and making Op differences in ness have costs with more quality, but a longer spell of depression, such as now seems promised, counsels a readjustment. In this readjustment there is only an in- ventory loss, since many articles can now be replaced at lower prices, Un- less a business is to be liquidated, an inventory loss should not cause much concern. It is the profit of turnover that counts. The adjustment of retail prices to a replacement basis should stimulalate consumer purchasing and, in turn, ac- celerate manufacturing operations. This speeding up of production ought to overcome the present burden of in- creased overhead due to slackness and mean a more general adoption of the lower costs incident to the commodity decline. UNFAVORABLE FACTORS. Summer is ushered in with a slack- industry that points to a very low level of activity to be endured before the busier fall season brings along improvement, AI- most everything on the unfavorable side that could be imagined was bunch- ed in the week. The tariff was signed, the stock market slumped critically, the foreign trade figures disclosed further large losses, commodity prices broke badly again, and unemployment in May was shown to have been the worst in ness in business and seven years. Some of these were no new develop- ments, but, to emphasize them, opera- tions in all the key industries subsided further. Steel activities dropped and automobile lower. Building contract awards continued a little ahead of those last month, but the total to date stands some 13 per cent. under the daily average for June, 1929, : The decline in commodities was again pronounced. The Annalist week- ly index now stands at 127.4, a new post-war low. The drop in two weeks has been 4.2 per cent., and prices are now 12.1 per cent. under a year ago. Only the list of miscellaneous com- modities disclosed a small advance in the week and the fuel and building ma- terial were unchanged. The other classifications went down as steeply as though just starting their descent. Of special of course, has been the collapse in farm prod- ucts, which points to an agricultural condition likely to be a severe handicap rather than a help to business progress in the fall. There is little sign of suc- cor from this quarter at present for trade recovery. Quite the opposite, in fact. production sank groups significance, THE STRUGGLE OF MONEY. There was question raised among authorities last week whether thé re- duction of the New York rediscount rate to 214 per cent., the lowest ever made by the system, would accomplish any useful purpose. While it was put forward that the cut might have been decided foreign exchange reasons, no doubt the main purpose upon for was to see what even cheaper money could do toward mending the trade sit- uation. One view of business developments since the major decline last fall has emphasized the struggle between de- clining commodity prices and easy credit, the theory being that in the end a plentiful supply of funds would sooi- er or later check the slump in prices. So far there has been little evidence ci success for cheap credit either in this or in other countries where the col- lapse of commodities has been as pre- cipitous or more so than our own, With supplies of goods in closer re- lation to demand than they are, she effect of cheap money woull probably assert itself quickly enough The dif- ficulty is that in many products, chiefly raw or semi-finished miatertals, sur- pluses are still quite heavy. Productive capacity in finished goods is so much beyond consumptive needs that an im- mediate check is placed on price ad- vances. As far as the effect on sentiment is concerned, it is highly doubtful wheth- er the rate reduction will be judged as offering encouragement. In fact, to most business men it only stresses how slack conditions actually are. GERMANY CUTS PRICES. Many nations are having unemploy- ment troubles and facing them very differently. France has developed the plan of short weeks and working hours to the point where only 1,000 are re- ported actually out of work. England appears to be pursuing the traditional policy of “muddling through,” and her unemployment problem grows worse rather than better. Germany has lately published figures showing 2,800,0C0 out ot work and is now reported to be con- sidering a daring remedy. This is described as a 10 per cent. cut in export prices, attained by lower- ing wages and by releasing an over- stock of coal in the Ruhr at cut rates. it hopes to build new markets in this fashion and to carry industrial Ger- many through its present crisis to:com- parative stability. What damage may be done to business in general by such an international price war is apparent- ly considered to be secondary to Ger- many’s immediate needs at home. If this plan matures, it will challenge an outstanding theory of modern American business. Many economists consider that our prosperity depends on the maintenance of high wage lev- els, but Germany proposes to invite prosperity by a general wage cut, to which the workers in some major in- dustries are said to have agreed. The conditions, of course, are different. Ger- many is looking abroad for business; most of American manufacture goes into the home market. But the threat of cheaper goods made in Germany is important to American trade. DRY GOODS CONDITIONS. Holding fairly well to the reduced level introduced recently by uncertain weather, retail trade for the week, nev- ertheless, was reported under the vol- ume of a year ago. While a number of seasonal articles were quite active, con- sumer buying was not broad enough to mean satisfactory totals. Probably a2 real spurt in sales will not be in evi- dence before next week, when the hol- iday should stimulate purchasing. Since. trade has wavered, and the month has one less Saturday, it is like- ly that sales will fall short of those enjoyed last year. It is doubtful wheth- er the comparison will be as good as it was last month, Many store executives are now con- vinced that the proper policy under the t.;ing conditions which have prevailed so far this year is to be content with a smaller volume, directing their prin- cipal attention to the reduction of ex- pense. By eliminating waste wherever possible they see a way to approximate their usual profits on reduced turnover, Clearance sales that will soon be launched on an extensive scale now claim ‘attention in both retail and wholesale quarters. Despite depressed conditions in business, the supply of stocks for such purposes is not large. The stores are not over-burdened with inventories and manufacturers and wholesalers have only slight surpluses for the most part. Specially priced lots are being made up to meet the demand, GENTLE ART OF LOAFING. Mrs. Olivia Johnson, of St,. Paul, says that until women learn to quit work and play golf they will never be able to compete with men in the big jobs. They must learn the art of loaf- ing and how to delegate authority in- stead of keeping their noses to the grindstone and worrying over details. It is curious how a commonplace will sometimes masquerade as an epigram; how a plain statement of fact will sometimes have all the air of a discov- ery. The man who can go away and play golf knowing that his business is running smoothly in the meantime has already accomplished something. The art of exerting authority by delegating authority is something more than a gift; it is the result of prayerful thought and constructive experince. It is doubtless true, as Mrs. Johnson de- clares, that men holding good positions would be “perfectly helpless’ without their secretaries, but think how help- less the secretaries might be without the men holding good positions! MOTOR-CAR DENSITY. We are accustomed to the statement that there is an automobile for every family in this country. But in some states the ratio of cars to families is even higher than that. In California there are two cars for every five per- sons, while in Iowa and Kansas there are two cars for every seven persons, New York, with a car for every six persons, averages rather less than one car to a family. The fewest cars in proportion to population are in Ala- bama and Georgia, where there is a car to every ten or eleven persons; that is, one car to two families. The first.ten states in order of number of cars to persons are in the West. Sur- prisingly enough, the first Eastern state to appear in- the list is Vermont, which has one car to every four per- sons, or more nearly accurately, five cars to every twenty-one persons. The Eastern state with the fewest cars in proportion to population is Pennsyl- vania, which has one car to seven in- habitants, ee vo acai anaE Oo es : sue eine se A CR RENN ere June 25, 1930 OUT AROUND. Things Seen and Heard on a Week End Trip. This is the first Out Around for 1930 committed to paper at the writer's summer home at Lamont. Seated at the little kidney desk before the ex- pansive windows which command an entrancing view up and down Grand river, with hundreds of trees bending to the stiff breeze, with grass, grain and foliage showing no sign of brown or yellow or gold, which they will as- sume a little later in the season, the scene is so inspiring that it deserves the pen of an artist to do the situation justice. | regret my inability to describe it with any degree of thoroughness. With the thermometer registering 80 and threatening to go still higher— which it did—we headed last Saturday for the broad open spaces along M 37, believing that the brisk Northwest wind would tone down the heat and make it bearable. Our expectations were fully realized, so long as we kept going between towns and remained on the shady side of the street when we stopped. Sparta is very happy over the ma- terial prosperity which has come to her through the constant expansion of the piston ring factory and has begun put- ting on city airs. Among the mani- festation is a modern band stand, locat- ed on the vacant lot across the street from the Sparta State Bank and ad- joining the jail. It will probably be used for the first time on July 4. Sparta maintains an excellent band through the medium of a mill tax. Writing the word jail reminds me of one of the best stories I ever read. A prisoner stood at the barred windows of a jail, playing checkers with his nose. A boy playing in the street was accosted by the prisoner with the en- quiry: “Boy, what time is it? “What difference does it make to you what time it is? You ain’t going anwhere,” was the reply. I was told that the Roach cannery, at Kent City, had finished canning strawberries and would start this week on gooseberries. At Grant I found Alex. J. McKinley very happy over the receipt of a new ambulance which was delivered to him the day before. He is kept pretty busy nowadays in handling both the quick and the dead, due to frequent automo- bile accidents. The merchants I called on at Grant are confident they will have a satis- factory summer business. At Newaygo I found H. R. Johnson had changed locations, having taken possession of the large room which was originally used as a bar-room by the Valley Inn. His stock includes clothing, men’s furnishings, shoes and luggage equipment. He has it well ar- ranged and attractively displayed. Mr, MICHIGAN Johnson has catered to the exacting demands of Newaygo people for twen- ty-six years. Prior to going to Neway- go he spent two years at Cedar Springs and one year at Grand Rapids. Lanlord Hedler, of the Valley Inn, states that he is receiving a handsome patronage from the visitors to the Ox- bow dam, which is now at the most interesting period of its construction. The foilage on the hills which sur- round Newaygo and which line the banks of the Muskegon river was never more beautiful than it is now. When I was in Fremont last year [ made a mental reservation that [ would not visit that city again until I could go on cement all the way from Newaygo to Fremont. One reason for this conclusion was that [ somehow got on the wrong detour and had to navigate some pretty tough roads. [ had to forget my promise this time, because a short distance out of Neway- go I was informed by a sign that the cement was still under construction and that a detour was inevitable. I found the latter in such good condition and the country through which it led me so interesting that I fully forgave the road builders for their apparent slow- ness. I visit a good many cities and towns in the course of a year where [ find sore spots and local divisions and bit- terness functioning to the nth degree. Sometimes the dividing line is a river, sometimes a railroad track, sometimes a main street. Sometimes the division is due to racial lines, religious preju- dices or bank competition. Practically every one in town joins one or the other faction and proceeds on the as- sumption that all the good is on one side and the other side is all bad. The result is that the town stagnates in- stead of growing, as it should do. [ have been going to Fremont a good many years and some of the best friends [I have are residents of that city, but I have never detected any division of thought, sentiment or ac- tion to speak of in that thrifty locality. It is what I call a “friendly town,” where every business man is on good terms with his neighbor in trade and where a depositor of one bank is not ostracised by the officers of the other bank. Because of this beautiful atmos- phere and charming background a visit to Fremont is always a delight to me. I wish [I could say the same of every community [ find it convenient to in- clude on my pleasure and trips. business I was disappointed in finding four men [I especially desired to see absent. Manager Senf, of the Mutual Insurance Company, had gone to Grand Rapids. Fortunately, I had the good fortune to find his brother at the post of duty. The Gerbers—father and son—of the canning factory, were both away. The genial owner of the Pioneer drug store was on a trip to New York, accom- panied by wife, daughter and grand- children. J found the cannery operating TRADESMAN to capacity to finish packing a large crop of spinach before the annual pea pack starts. Approximately 300 men and women are employed. Spinach growers have realized as high as $200 per acre. Prospects are for a good crop of peas. The yield will be un- usually heavy and the quality will be above normal. The company has com- pleted a new warehouse in which the canned peas will be stored. The in- terior of the factory has been remod- eled and the baby food department built. The new office building is of three stories and will be ready for oc- cupancy about July 15. William DeKuiper, who traveled many years for the Worden Grocer Company, is recovering his health and begins to look like himself again. He is now employed as manager of the new bakery recently opened in the cor- ner store formerly occupied by Jake Mulder. Mr. Mulder, by the way, has recently developed into a successful automobile salesman. The leading dry goods merchants of Fremont—F. C. Reber and C. E. Pear- son—both assured me that their vol- ume of sales thus far in 1930 exceeds their sales for the same period last year. I always enjoy the eleven mile stretch from Fremont to Holton. The fields are broad, the farmers prosper- ous, the farm buildings in keeping with the situation. Of course, much of the prosperity of the farmers in the vicin- itv of Fremont is due to the assured market the cannery furnishes them for profitable crops. They make their con- tracts months in advance of planting, so they can figure on what their in- come will be with a reasonable degree of certainty. H. A. Connor, who has conducted a drug store at Holton for about a quar- ter of a century, has suffered a physical setback. in consequence of which he has sold his stock to Prof. S. S. Rog- rs, who has been principal of the junior high school of Holton for the past six years. Mr. Rogers has signed up for another year with the school board. He will employ a regular pharmacist in the store. I received a call one day last week from a man | had not seen for over twenty years—_L. E. Slusser, who con- ducted a weekly newspaper at Mance- lona for about a quarter of a century. He was probate judge of Antrim coun- ty for sixteen years and always first and foremost in every movement for the good of his town, county or Northern Michigan. For about a dozen years he has resided in Ann Arbor, where he owns a large home with sixteen sleeping apartments which he rents to students of the University. Mr. Slusser had a most wonderful friend in the person of the late David Ward, whose holdings of cork and white pine were the largest and choic- est of any timber operator in Michi- gan. Mr. Slusser was regarded as the 9 personal representative of that dis- tinguished millionaire and obtained many concessions from Mr. Ward be- cause of his long-time relation with that eccentric gentleman, who kept on such good terms with the supervisors of those townships in which his precious pine possessions were located He al- ways dined with the supervisors on that he was never overtaxed. his inspection trips to his timber and invariably handed the supervisor's wife a $20 bill for two meals and lodging. The children of the house- hold also came in for gifts of money. Mr. Ward had a regular schedule he always observed on the occasion of these visits, so there was never any Ss disappointment as the result of | MW benefactions. These acts, gracefully bestowed because of his ardent ad- miration for the housewife’s cooKery and the children’s good behavior, made him a very popular man with the tax- ing officers. About forty years ago there was a Poo Bah at Bellaire by the name of George W. Albrecht. He started in life as a banker, subsequently engaged in the manufacture of panaceas for the ill and finally landed in the newspaper business. In no line of business did he achieve a brilliant success. He finally decided to make a ten strike by attacking David Ward and wrote a most interesting article on the in- equalities of taxation, citing Ward as an instance of favoritism which created unnecessary hardships for those who owned little homesteads which were not assessed on the same basis as David Ward’s pine land holdings. He wrote a long article on the subject, had it set in type and sent a proof to Mr. Ward for his inspection. The recipient of the advance editorial expression lost no time in getting to Mancelona on the next train. Slusser was on good terms with Albrecht and Ward realized that Slusser could make a bet- ter bargain than he could. He show- ed Slusser the newspaper article and handed him a draft for $5,000 with the injunction to get Albrecht out of the country at the earliest possible mo- ment. Slusser knew how to proceed hecause he was familiar with Al- brecht’s condition and circumstances, so he had the draft cashed, handed his wife $2,500 and put $2,500 in $1 bills in an old. gripsack. The printing equipment at Bellaire was worth about $150. On being approached by Slusser, Albrecht said he would not sell out for less than $5,000. gripsack, with the remark that it con- tained all he was prepared to pay for the property. Albrecht counted the money very carefully, found that it amounted to $2,500 and said to Slusser: I will be , Slusser opened the “The newspaper 1s out of the State inside of three days. yours. Slusser then returned to Mancelona, put the $2,500 which had been in the custody of his wife in the gripsack and started for Pontiac to report the trans- action and return the remainder of the money to Ward, who threw the con- tainer under his desk. Slusser re- mained at the Ward home as an hon- ored guest about a week. On leaving 10 Ward remarked, “You better take your grip home with you. If you find any- thing in it, it is yours.” Slusser open- ed the grip as soon as he boarded the train and found the $2,500 there, just as he had deposited it. The next year Ward sent Slusser a check for $1,000 and told him to take a trip to Europe, which he did. Ward continued making his Mancelona friend yearly presents as long as he lived. Albrecht went immediately to Mid- dlesboro, Kentucky, where he pur- chased the Middlesboro Printery. He sold out a few months later and has never been heard from since. E. A. Stowe. —_—__* +. . Report of Secretary Turrel at Saginaw Convention. Once again the Clan of the Mortar and Pestle have assembled to break bread and eat salt-in Oasis of Saginaw with as live a bunch of pill rollers as the tribes of the earth have ever dis- covered. Once again the time has ar- rived for the officers of the M.S.P.A. to give an accounting of their steward- ship for the past year. ° This year has been peculiar in some The gathering of dues and new members has been a hard pull. respects. Some of us have been busy trying to find cash enough to pay the rent, let alone dues. However, the appended report will show that the activities of your association have not been at a standstill, There being no legislative matters this year, about all that could be ac- complished was to keep the ear to the ground and watch for signs of the future. That there will be much work for us all to do in the coming year seems to be without question. Your President's address gives many sug- gestions which should have careful, special attention. In the matter of National leg- islation, we have been closely con- nected with the National Associa- tion of Retail Druggists. The Parker bill, giving registered pharmacists the same standing in the Army and Navy as members of the medical and other professions, has been passed and sign- ed This bill is one which was urged by the National and State Associations for several years. Last year it was given particular stress in the address of President Ciechanowsky and we all feel that his recommendation and our work has not been in vain. Several bills detrimental to your interests have The Capper-Kelly bill, which has been before Congress for several seems to be nearer passage at this time than ever before. If it does not pass it will not be from lack of effort and work by your of- ficials and those of the N.A.R.D. There are a few congressmen in Michigan, who, we think, have not been whole- heartedly with us on this fair trade bill. We do not think that this will will be a cure-all: but we do think it is a step far in the right direction, and we believe that the time has come when we can very reasonably and with been opposed. years, MICHIGAN definiteness, ask candidates for Con- gress just where they stand in regard to the business of the independent re- tailer, not alone druggists but all re- tailers. We should get his definite answer before we pledge him our sup- port. Another matter which is of special interest to all druggists in Michigan is the cigarette tax referendum which will be on the ballots at the next fall election. We feel that this tax is un- just, a reincarnation of the old-time nuisance tax, and if passed will be an entering wedge for all sorts of fool taxes. The matter of collection of dues and the problems of the membership com- mittee should be remedied and [ am confident the suggestions of your President will be given careful consid- eration and worked out in the near future. Your Secretary has made an exhaustive study of the laws of other states regarding matters pharmaceu- tical and, to say the least the study has been very interesting. The members of your committee have been busy all year. It is surpris- ing the number of things which can confront your committeemen even during what we call an off year. [I am sure the reports from your com- mittee chairmen will be interesting. This year we have been fortunate in being represented at the N. A. R. D. convention by President Claude Jones and Ben Bialk. At the A. Ph. A. con- vention we were again represented by Ben Bialk. Our delegates to the con- vention for the revision of the Phar- macopea were Dr. Wilbur Scoville and Leonard Siltzer. It is interesting to note that both of these gentlemen are on the permanent committee for the next revision. Michigan supplies five men on this important committee and three men on the committee for the revision of the National Formulary. This number of representatives, I be- lieve, is not surpassed, if indeed it is equaled, by any other state. Michigan will, therefore, be an important factor in the revisio: of these two official books. Since my connection with the N.A. R.D. as Secretary, I have thought that each succeeding year brought officials which were the best to work with and this year has been no exception. Your President, executive committee, com- mittee chairmen and members have been extremely cordial, helpful and hard working. I believe the M. S. P. A. has been represented this year by a most efficient personnel. I cannot close this report without paying special tribute to the members of the Saginaw Retail Drug Club and all their associates. The enthusiasm with which they have tackled the work of preparing for this convention has been marvelous and [ am sure they have left nothing undone for our com- fort and the success of this convention. We owe them our hearty thanks. I must also pay tribute to Ben Bialk who has so efficiently managed the affairs of the program committee. - The out- lined program is a good one and I am confident that the average member does not recognize the amount of work June 25, 1930 TRADESMAN A TWO-IN-ONE SALE With every sale of fruit suggest a pack- age of Kellogg’s Corn Flakes. The com- bination is a treat your customers will like. And it means more business for you! Two sales in place of one! Kellogg’s Corn Flakes are the largest selling ready-to-eat cereal in the world! Extensively advertised in newspapers and magazines. Intensively merchandised. Put them on display. Be sure you have a large supply. Warm weather brings peak demand. 9 ( CORN FLAKES If You Leave No Will What Then? GRAND RAPIDS TRUST CO. Grand Rapids, Michigan 2 t E : ; : % = i : j i i oonpensemert June 25, 1930 MICHIGAN TRADESMAN il connected with such an undertaking. Ben, I take my hat off to you. Finally, this convention will be a success, just so far as you men en- deavor to make it so. Let us work while we work and play when we play. Strict attention at the business ses- sions. Each member taking part in the . discussions will make this one of the most outstanding conventions in our history. Summary of Finances. Secretary’s Account. August 1, 1929, balance on hand oe $ 49.25 Nov. 20, M.P.T.A. refund 50.00 June 15, total dues collected ....0... 1,524.00 $1,623.25 Disbursements. Checks No. 1 to 12 inclusive, to Treasurer ___......_ 1,600.25 June 15, 1930, bal. on hand = 23.00 $1,623.25 $1,623.25 Treasurer's Account. Aug. 1, 1929, bal. on hand $1,641.93 Cash from secretary ____ 1,600.25 Interest .... 43.09 3,285.27 Disbursements. June 15, 1930, orders 1 to 62 inclusive ... 2 2,289.14 June 15, bal. on hand __ 996.13 $3,285.27 $3,285.27 Secretary’s Petty Cash. Aug. 1, 1929, balance on Mane =. LLL $ 4.88 Cash from treasurer _____- 60.00 $64.88 June 15, 1930, cash paid out 64.46 Balance on hand -__-__-_-_ 42 $64,88 $64.88 Recapitulation. June 15, Balance on hand, Becretary . a $23.00 Bethy | Cashy s20 050 es 42 Treasurer _.....-| oo 996.13 Total cash on hand ____________$1,019.55 Membership Aug. 1, 1929 _.__._-. 1193 Membership lost by death _________ 9 NeW “members 2 a 23 Total membership June 15 ____.___ 1147 Says Stores Should Push Sausage Sales. In the belief that retail food mer- chants should make special efforts to increase their sales during the warm weather months, Chester R: Rettberg is advising his students, in the educa- tional department of the Southern California Retail Grovers’ Association, which he directs, to turn their atten- tion to sausages and the items that may be merchandised with this item. “The popularity of sausage,’ says Mr. Rettberg,; “is ever increasing be- cause the homemaker knows from ex- perience that good grade sausage carrying the name of a reliable manu- facturer or producer offers one of the most economical forms of meat. Sau- sage is usually in a ready-to-eat form, which means no waste, and no expen- diture of time nor labor. required for preparation. In order to further assist the homemaker many of the foremost producers are now putting the sausage up in three-quarter-pound to one- pound pieces, the sizes found most convenient to the homemaker. “Bologna sausage has always been a household favorite, made from Govern- ment inspected beef and pork, finely ground, delicately seasoned, smoked and cooked. It now comes to the mar- ket, not only in the long piece, but in a pound ring, just the right size for the family. The ring bologna may.be sliced and served with other cold cuts or heated with vegetables. “Liver cheese may now he purchased in what I call ‘kitchenette size’ or one- pound loaf, for those who are now par- ticularly fond of this tasty sausage. Because of its high liver content it of- fers the anemic person a delightful variation in the restricted ‘liver diet.’ “Frankfurters are popular the year round, but in the spring and summer months they not only assist in adding variety to the meals served at home, but also for the picnic or camp. Served sizzling hot between a buttered soft roll, spread with mustard, we have a true picnic treat. Potato salad or cold slaw and frankfurters are a happy combination. As produced by one of the most reliable manufacturers the frankfurters are made from choice pork and selected boneless beef very finely chopped and ground together to give the finished product a firm, smooth texture. Frankfurters are very lightly seasoned in order to ‘bring out the natural flavor of the meat. They come to the market packed in bundles of one pound. The homemaker should know that the frankfurter links in the sheep or narrow casings are usually about 4 inches long. They come 8 to 12 to the pound. Those put up in the hog casings are thicker and usually about 4 inches long. They come 8 to 10 to the pound. “Meat loaf as juicy and tender as that prepared in the home kitchen. It is made from fancy selected pork with a small amount of beef added, attrac- tively but delicately spiced to bring out the tasty meat flavor. This product is put up in one pound loaves, wrapped in cellophane paper and may be served hot or cold. Directions for serving are found on the wrapper. “Jellied pigs’ feet have always been considered a delicacy, but what a job it is to prepare them at home, and why do so when you can find this spicy, tasty meat made from the same meat products as used in the home on the market in one pound cellophane wrapped loaves. Boneless jellied pigs’ feet are prepared by cooking until the meat is ready to fall off the bones. Then the bones are carefully preserved to avoid breaking the shape of the foot. They are packed into molds and a tasty gelatin jelly is then poured over all. When the jelly is firmly set the meat is unmolded and wrapped in cellophane paper.” —_» +. —____ A. & P. Accused of Selling Bad Meat. Seven suits asking a total of $50,000 damages were filed against the Great Atlantic and Pacific Tea Co. in Balti- more, Md., during the week by mem- bers of the Bangert family. The suits claimed $25,000 damages for the death of Marie, ten year old daughter of Mr. and Mrs. Joseph H. Bangert, while each of the parents and their three other children, Catherine, Irene and George, claim $5,000 damages, as the result of eating a ham alleged to have been in improper condition for food bought from the company. ——_+ + Entertainment. Lady: I'll give you a nickel, not be- cause I think you deserve it, but be- cause it pleases me. Beggar: Thank you, good woman, but why don’t you give me a quarter and have a real good time? —_—_. +. >___ A wise man never regrets his mis- takes. They have made him wise. We Cater to Independent Merchants Only FRUITS AND PRODUCE BANANAS A SPECIALTY D. L. CAVERA AND CO. THE HOUSE OF PERSONAL SERVICE Phone 9-3251 MICHIGAN BELL TELEPHONE CO. Beautiful scenery, fine highways, easily acces- sible lakes and rivers make Michigan an ideal vacation land Wwe on your vacation this summer, you can keep in close touch with home and office by | Long Distance telephone. Wherever you go, you will find a telephone from which you can make a Long Distance call. Telephone back home each day or two. The rates are low. For example— 90° For or less —you can call the following points and talk for THREE MINUTES for the rates shown. These are day Station- to-Station rates, effective 4:30 a.m: to 7:00 p.m. Rates to other points are proportionately low. Day From Station-to-Station Grand Rapids to: Rate ELK RAPIDS, MICH. ------- $ .90 WAYNE, MICH. ____-_______ .90 PONTIAC, MICH. ______.___- 85 TOLEDO, OHIO _____.____. .80 TRAVERSE CITY, MICH. -- .80 LAPEER MICH. _..._-______ 85 It will speed your service if you call by number. If you do not know the number, “Information” will furnish it to you. SPEND YOUR VACATION IN MICHIGAN A Business School That Is a College of Business Administration The Davenport-McLachlan Institute is chartered by the State as a class A College and empowered to grant degrees and offers the following courses to high grade men and women. Collegiate Course in Ac- countancy and Business Administration. Collegiate Secretarial Science Course. Special Secretarial Course. Business Administration Course. Civil Service Course. General Business and Banking Course. Salesmanship and Advertising. Gregg Shorthand and Touch Typewriting Course. The Stenotype. It is a pleasure to give information. DAVENPORT-McLACHLAN INSTITUTE 215 Sheldon Ave., S. E. Grand Rapids, Mich. 12 FINANCIAL MONTHLY BUSINESS REVIEW. Events of Considerable Economic Significance Have Occurred. The recent decline in stock prices ended an advance predicated largely on the belief that general ‘business would return to normal at the latest by midyear. The utter failure of business to follow such forecasts has indeed been an important factor in inducing the recent liquidation in stocks. Many people are even beginning to doubt that normal business will have been achieved by autumn. The speculative group, at any rate, appears now to have reconciled itself to the possibility of low 1930 earnings for many com- panies, and is discounting the future on the basis of these lower earnings. While the over-subscription of the German loan in almost all of the countries in which it was offered is in itself an important sign, greater sig- nificance should perhaps ‘be attached to the fact that it ‘brings to a close over ten years of economic uncertainty both in Germany and elsewhere. With regard to the new tariff, little need be said except that, now it is a law, business men are free, after fifteen months of uncertainty, to go ahead in the matter of adjusting their operations to the new schedules. The summer season is normally a dull period in trade and industry and business men usually attach no signifi- cance to declining activity at this time of year. When such a decline is ac- companied, however, by continuously falling prices the matter is considered in a different light. Although the present recession in wholesale com- modity prices got under way nearly eleven months ago, it did not receive recognition as a major movement un- til recently. Retail prices have not participated in the decline to nearly the extent that wholesale prices have, and one of the reasons for this is to be found, no doubt, in the widely ad- vertised notion that the business re- cession would be of short duration. Thus, retailers encouraged in the be- lief that the recession would not be prolonged, decided in many cases to carry their inventories through the slump rather than liquidate at price concessions. One way in which pur- chasing power, now reduced by wide- spread unemployment, may be brought more nearly into line with current production is by a reduction in the prices of the goods which consumers purchase. Activity in the steel industry has continued to decline in recent weeks, the drop in May being nearly three times as great as the normal seasonal decline. Operations at present are 69 per cent. of capacity. Some further decline is expected in the industry, but within thirty to sixty days an upturn is predicted, which may bring the in- dustry to an operating rate of 75 to 80 per cent. of capacity by October. The main support of the industry at pres- ent is found in the large orders for line pipe. Building has shown some increased activity in the last fortnight but the total value of building contracts re- MICHIGAN ported to date this year is still about 16 per cent. below totals for the same period of 1929. Residential construc- tion showed a slight upturn in May, but this group of building projects is still greatly under the levels of previous years. Carloadings in the first five months of 1930 were 8.6 per cent. below those of the similar period of 1929, but only 4.8 per cent. below the corresponding 1928 period. Loadings later in the year should make a better comparison with corresponding 1929 periods not only because some improvement in business will probably occur but also ‘because they will be compared with months in the period of depression rather than in the period of exception- al activity. Both wholesale and retail trade in recent weeks has been slow. Caution governs the retailer in his buying. In- clement weather and reduced purchas- ing power are curtailing his volume of sales. Unemployment in May was re- ported to be as large as in January and only 2 per cent. below the peak. The number of unemployed in the country as a whole was estimated at more than 3% million. Credit conditions continue easy. Call money dropped to 2% per cent. last week, the lowest rate since March 20. Rediscounts at Federal Reserve banks are also at March levels. In general Michigan business in May was little different than business in the country as a whole. Automobile production during the month amount- ed to only 433,328 cars, a decrease of 7 per cent. from April and of 32 per cent., compared with May last year. For the first five months the output totals 1,970,849 units, a decrease of 31 per cent. from output in the first five months of 1929. Out of ten reports received from Chambers of Commerce in cities throughout the Southeastern part of the State where the auto- mobile industry is concentrated, seven indicated manufacturing activity as below normal. Furthermore, five out of the ten reported decreasing em- ployment. The attitude of business men in this area, probably typical of that throughout the country, is rather well put in the statement ‘Everyone is out after all there is right now.” Reports from more than a dozen bankers in this section show little variation from reports referred to above. At Midland both employment and manufacturing are reported nor- mal and at Port Huron manufacturing is said to be normal and employment increasing. Bank clearings in the principal cities in Southwestern Michigan show declines of from 8.7 per cent. to 49.3 per cent. in May, 1930 as compared with May, 1929. Similar comparisons using first five month totals show variations from 13 per cent. to 32.9 per cent. Bank debits in these cities likewise show large declines for May, 1930, as compared with May, a year ago. Building operations in Southwestern Michigan cities, as indicated in the value of building permits issued, show even greater variation than bank clearings or bank debits. In Royal Oak and Bay City, the May totals TRADESMAN I> Pace up- on a time, you went to your banker for accommodation .. . now you go to him for service. And the whole evolution of banking, as con- ceived by the Old Kent, lies in that difference. Do you know just how far the Old Kent goes to serve you? If you don’t, why not find out? An investiga- tion might prove lastingly profitable! June 25, 1930 0LD KENT BANK 36 14 OFFICES CAPITAL AND SURPLUS $4,000,000.00 The Measure of a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. h GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’’ 16 CONVENIENT OFFICES ae a | June 25, 1930 MICHIGAN this year were over 60 per cent. above the May, 1929 totals, while in the other cities this year’s May totals averaged about 50 per cent. under those of May, 1929. Retail trade in Detroit as reflected in department store sales is running about 18 per cent. below last year’s sales totals. Business conditions in Southwestern Michigan are very spotty. Reports from Battle Creek indicate normal manufacturing operations and employ- ment increasing. At Kalamazoo, manufacturing is also reported normal with no change occurring in employ- ment. Grand Rapids reports give still another picture, with manufacturing below normal but employment show- ing a slight increase. Taken as a whole, May building permits issued in this section were about 35 per cent. less than the total for May, 1929, and bank clearings declined by 17 per cent. Bank debits decreased by 8 per cent. at Kalamazoo but at St. Joseph an in- crease of 23 per cent. was reported. In many sections of Northern Mich- igan business in the past month has reflected the prospective increase in tourist trade during the summer months. Dr. Julius Klein, Assistant Secretary of Commerce, recently esti- mated that in the United States be- tween 45,000,000 and 50,000,000 vaca- tion tourists will take the road in mo- tor cars during the summer. The con- tribution these and other vacationists will make to business places the vaca- tion “industry” well up in the field of importance, ranking with the steel and iron industries, and above the oil business and the meat packing indus- try. That a fair proportion of the tourist ‘business of the United States will be attracted to Michigan goes without saying for with its excellent roads, beautiful lakes, well kept tourist camps, and excellent summer climate, it has much to offer the vacationer. Out of nine reports received from banks in the Northern counties, seven indicated normal employment and two of them increasing employment. Con- ditions at Hart are still slow but, since this is one of the principal can- ning centers of the State, its ‘business may be expected to expand seasonally with the commencement of the can- ning season. In the Upper Peninsula a more than seasonal slackness is evident. Lumber mills are running day and night, it iS true, but principally because the logs must be cut in spite of the poor mar- ket for lumber. A 10 per cent. de- crease in wages, effective July 1, has been announced by two of the largest copper companies, and with both prices and the demand for copper de- clining as it has in recent trading periods, output may likewise be cur- tailed. Although note of optimism is found in the reports received from bankers in this area on summer tour- ist trade, in the main, Upper Penin- sula bankers are prepared to experi- ence slow business throughout the summer months. Crops in general look good through- out the State, rains in many sections during the early part of June having proven very beneficial. In the Saginaw Bay area, the crop outlook is excep- ‘leaves much to tionally good but the price situation ie desired. A shor: hay crop is reported in the vicinity of Albion but the condition of’ other crops is normal or better. In the truck crop area South of Grand Rap- ids, some frost damage was incurred in May. ‘Reports from Traverse City state that the cherry crop is very good. Cold weather has retarded crop de- velopments in the Upper Peninsula to seme extent. The estimated value of building per- mits issued in 23 important cities of Michigan during May totaled $8,688,- 164, compared with $8,078,243 in April and $20,235,691 in May, 1929. Outstanding gains during May were shown in the totals reported for Flint, Saginaw, Royal Oak, Hamtramck and lronwood. Electric. power consumption as re- ported by three large power companies in Lower Michigan increased 1 per cent during May but was nearly 20 per cent. below the total reported in May, 1929. Upper Peninsula and Northern Michigan bankers in nearly all cases report sufficient money to. care for local needs. In the Southern counties of the State about half of the reports indicated a scarcity of loanable capital and \half indicated: a sufficient quan- tity to meet local demands. During the next few months the danger of too great pessimism may be as real as was the danger inherent in the optimism which existed a few months ago. Conservative economists believe that some improvement in business should be noted by autumn but that full recovery wi!! not be real- ized until the spring of 1931. Business men may well adjust their operations over the next few months on the basis of such predictions. Ralph E. Badger, Vice-President, Carl F. Behrens, Economist, Union Guardian Trust Co. ——_»—s>>__—_ Gradual Rise in Bonds Seen. If the average cost of capital con- tinues to decline as it has done for the iast year, bond prices may be expe-t- cd to advance gradually. Some a thcrities look for a continuation of this trend for several years. There is a relative scarcity of ava'l- able long-term capital all over the werld, in spite of the abundance of short-term funds, in the opinion cf Moody’s Investors service, and this organization foresees a moderately downward trend in the price of capital for the next several years. A weighted average of yields on new issues mdicated a cost for long-term capita: in the first quarter this year of 5.54 per cent., compared with 5.69 per cent. in the final quarter of last year and with 5.61 per cent. in the first quarter cf 1929. The yield for April and May averaged 5.49 per cent. Despite the cheapness of short-term credits, notably in the large world financial centers, recent figures do not show any substantial easing in long- term rates and suggest that the current notion that capital is very cheap is largely erroneous, according to Moody. The slowness with which rates for long-term capital follow short-term rates has been demonstrated several TRADESMAN 13 L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 TITLE INSURANCE should be a part of every real estate transaction. When buying land or loaning money on real estate in Muskegon and Oceana Counties, REMEMBER US. We write Title Insurance and make Abstracts of Title on lands in both counties. BANKERS ABSTRACT & TITLE COMPANY owned by Bankers Trust Company of Muskegon GRAND RAPIDS NATIONAL BANK oa Established 1860—Incorporated 1865 — Nine Community Branches GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank 14 times in the past The peak price of capital usually occurs some time after money rates have reached a peak, and the easing of capital rates takes a con- siderably longer time than the fall of money rates. The main reason for this discrepancy, Moody’s finds, is the difficulty of the canital market to ab- sorb new issues in times of industrial recession. It is not easy to obtain junds at low cates throvgh flotation of new securities, for these are ultimately financed out of savings which in dull time? are greatly cur‘ailed. The average of th price cf capital since the beginning of this century. according to Moody’s, was 5.4 per cent., as compared with an average of 4.6 per cent. for a composite of money rates at New York. At the present moment the respective averages are 5.5 pec cent. and 3.3 pcr cent. Movements in money rates are com- pared by Moody’s to ocean waves which never depart permanently from a certain leve! but fluctuations in cap- ltal priccs a:e characterized by broad- er and seemingly more permanent cyclical swings. These wider movements, it is con- tended, coincide roughly with the wide cyclical swings of commodity prices. The ccrrelaticn is no. accidental, for the same fundamental causes which create over-capacity of plant, and thereby reduce the level of commodity prices redu.e also the demand for new plant and thus eventually tend to lower the prices of long-term capital. William Russell White. [Copyrighted, 1930.] 2+ Less Electricity Used in May. , Electrical output is becoming an in- creasingly popular rod for measuring the flow of industrial activity in this country, though the power industry’s underlying growth perhaps helps to keep the picture bright, and the Elec- trical World’s index for May shows a 1 per cent. drop for the month and a 13.1 decline from a year ago. What this index of industrial activ- ity reveals is that the decline last month was greater than the normal seasonal slump, and that the volume af business now is back at its level for two years ago. If we may judge op- erations by the amount of electricity consumed in 3,800 manufacturing plants scattered over the country, in- dustrial activity in the first five months this year has varied nd more than 2 per cent. from the average for that period. Operations for the January- May period ran 11.4 per cent. under the corresponding time last year, which is not far away from the April show- ing, and the January-May average like April ran along on a level with 1928. ‘ Geographically speaking there were variations. While all sections of the “country report manufacturing activity materially under last year, the South, North-Central and Western territories did better in May than in April. The only three industrial groups that did better in May than in April, taking the country as a whole, were food products which lead with a gain of 15.8 per cent., chemical products 4.7 per cent. and paper and pulp 4.4 per cent. These three industries likewise were the only ones in the country as MICHIGAN a whole that were more active in May than a year ago. Similarly the automobile industry with a drop of 34.6 per cent. holds the banner for the largest decline from a year ago. Leather products fell 30.4 per cent. Textiles, 26.1 per cent. Steel 21.6 per cent. Metal working plants 19.3 per cent. It will be interesting to see how th’s index based on the consumption of electrical energy in various industries compares with other indexes on pro- duction for May still to be computed. Paul Willard Garrett. [Copyrighted, 1930.] ——_»+<-___ Pasteur Treatment as Preventive of Rabies. Contrary to general belief, rabies in animals, especially dogs, is not preva- lent in the Summer time to the ex- clusion of other seasons. However, opportunities for the exposure of hu- mans to animals afflicted with rabies are more plentiful during the Summer months. All persons who come in contact with rabid animals even remotely should avail themselves of the Pasteur treatment. This treatment can be used only for prophylaxis; that is, it is only a means of preventing the oc- currence of the disease, for once the symptoms of rabies have made their appearance, death is inevitable. The virus of rabies is contained in the saliva of the animal afflicted. It is also contained in the milk of cows which have the disease. Hence it is considered that persons who care for animals, especially dogs, by way of ad- ministering medicine, by petting or at- tempting to feed them are exposed. The virus may gain entrance to the body through minute abrasions of the skin, even those too small to be no- ticeable. The incubation period, i. e., the time which elapses from the date of exposure by bite or otherwise, may vary from two or three weeks to a whole year. The virus has special predilection for nerve tissue and works its way along the nerve trunks until it reaches the brain. Hence the nearer to the brain is the site of the entrance of the virus, the shorter the incubation period. Lacerations of the head, face and neck are often fatal in spite of prompt ad- ministration of anti-rabic treatment. All dogs suspected of having rabies should be securely chained and ob- served for ten days. If infected, defi- nite symptoms will appear in that time. If symptoms appear the dog should: not. be killed at once, but should be* allowed to die, the head should be cut off, packed in ice and sent to the lab- oratory for examination. Care should be taken that the head is not mutilated, for this interferes with successful ex- amination. Treatment of the persons bitten should, however, be instituted at once. When a rabid dog is known to have run at large, it should be required that all other dogs be restrained and kept on leash. This restriction should be kept in force for at least six months. Persons exposed to known rabid ani- mals should begin the anti-rabic treat-. ment immediately. D. C. Steelsmith, M. D. TRADESMAN What the closed shop unionist means is that no one shall work who does not pay dues to his union. . ——_ + o-—____ Now we think of it, no weather fore- caster ever ran for President. They know better. CIRCLE “A” PARTITIONS for Banks, Offices, Shops, and In- dustrial Plants. Folding and Roll- ing Partitions, School Wardrobes with grouper pair operating doors. Write or phone ASSOCIATED MATERIAL & SUPPLY CO. Grand Rapids, Mich. 1222 Burton, S. E. Phone 3-2851 June 25, 1930 Fenion co . Davis & Boyle Lwvestment Bankers Vv Detroit Grand Rapids Chicago “Straight thinking” folks are finding out from their investment banker what IS “new”—exactly as they do with regard to all other important factors in mod- ern life. This banking house can serve you. CAPACITY TO SERVE THAT WINS EVERLASTING CONFIDENCE FETTER, URTIS& ETTER Investment Bankers and Brokers — PHONE 4774 — Grand Rapids Muskegon Halloran Detective Agency High Grade Detective Work 506 G. R. Savings Bank Bldg. Grand Rapids Michigan Phone 65626 POTATO CHIPS Wholesome, delicious, convenient. STA-CRISP POTATO CHIPS Grand Rapids Potato Chip Co. 912 Division Ave.. South GUARANTEED 5%4% and 6% Ma- Rate turity $15,000 American Home Security Co. -. 6% 1943 Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $35,000 Central Secur- ities Company... 6% 1940 Guaranteed by United States Fidelity & Guaranty Co. $ 5,000 Federal Home Mortgage Co._. 5!/% 1938 Guaranteed by National Surety Company $11,000 Union Mortgage ee 6% 1932 Company Guaranteed by Southern Surety Company $25,000 Illinois Standard Mortgage Corpo- ration. 20s. 6% Serial Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $10,000 National Union Mortgage Company 6% - 1046 Guaranteed by National Surety Company The Industrial Company Union Bank of Michigan Grand Rapids, Michi Resources over $5,600,000. June 25, 1930 MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE Work of Credit Men Along Fire Pre- vention Lines. The National Association of Credit Men was identified with the first or- ganized effort to interest the public generally in fire protection. In 1910 Charles E. Meek, then the executive head of the N. A. C. M., organized a tour for a fire prevention speaker be- fore local credit men’s associations and before the spring of 1911 fire preven- tion meetings had been held by prac- tically every local credit men’s asso- ciation in the country with much at- tendant newspaper publicity. This campaign tied in the credit men very intimately with the activities of the National Fire Protection Association and each local credit men’s association became the point of contact for fire prevention effort in the state or city in which it was located. While the speaking tour of 1910- 1911 attracted national attention the constant subsequent work of the credit men has been a local or individual con- tribution made without much publicity. The contributions of time and service have been made on different subjects at different times, but the activity of the credit men has been continuous in some form since they first rallied to the help of our cause in 1910. During the last twenty years the office of fire marshall has been created in a great many of the states which previously had no such official and had in conse- quence been a refuge for fire-bugs from other states. In all our cam- paigns for the establishment of this office the local credit men have been conspicuous helpers. In the development of our field en- gineering service, which contemplates the creation in every city of a fire pre- vention committee, usually under the auspices of the Chamber of Commerce, we have never failed to secure the ap- pointment of a prominent and influen- tial credit man as a member of this committee. In our campaign to estab- lish fire prevention day, which has now developed into fire prevention week, we have had the steady and enthusi- astic support of the local credit men throughout the country; and in the campaign in which we are now engag- ed to standardize the arson laws of the country, we have received constant help, not only from the National office of the credit men, but from the local credit executives who are called upon to assist. Our model arson law has, during the past three years, been adopted in twen- ty-seven of the states, a remarkable accomplishment made possible only by the co-operation of our influential or- ganization members having local branches or chapters. The old statutes aimed at the crime of arson covered only the man who “burns the property of another.” Our model law extends the offense of arson with its penalties to the man who burns his own prop- erty. Previously, when such burning did not constitute arson, the culprit could only be proceeded against as a defrauder of fire insurance companies. In twenty years the country has been slowly coming to understand the eco- nomic significance of the fire waste. The task of public awakening would have been doubly hard had the credit men not come to our aid at the start with its splendid organization through- out the country. It co-operated in giv- ing the first impulse to our educational work and incidentally made friends for our cause in every state and every large city. Through these contacts our educational activities have continued to reach the public. There is much yet to be done and in the work now projected we know that the credit executives will continue to play their originally im- portant and influential part. —_+»- >. ___- Insurance Indispensable To Credit. Mr. Neal Bassett, President of the Fireman’s Fund Insurance Company of Newark, recently said: “It is not too much to say that the credit of the financial world is based upon insur- ance. The farmer and other producers cannot obtain credit without insurance; the retailer cannot obtain credit with- cut insurance; the wholesaler cannot obtain credit without insurance; the manufacturer cannot obtain credit without insurance; and in fact no own- er of produced property, in contradis- inction to (simply) land owner can obtain credit based upon _ property without insurance.” Insurance is the bulwark of the Na- tion’s credit. A knowledge of its eco- nomic significances as well as its tech- nicalities is imperative to the successful credit executive. —_++ “Little Accident.” Whenever a prospect says he never has accidents tell him about Terry Sulivan, of Templeton, Calif. While Terry was perched on a ladder painting the eaves of a house the ladder fell. He clung to the rain gutter and when the gutter gave away slowly seized a limb of a nearby tree. The Imib proved dry and broke, plunging Terry twelve feet to the ground. Having had time to regain his balance before the fall he was unhurt. However, a gallon paint can which had been fastened to the gutter came down a second later and sruck Terry on the head. He was stunned and staggered against a gar- den wall, upsetting a heavy flower pot. This fell upon his leg, breaking his ankle. Overcome by the pain, Terry fainted, and as he collapsed cut a deep gash in his forehead by hitting the steel hooks of the fallen ladder. —_>~ > ____ New Pocket Color Card. The new pocket color card featuring the ten basic colors for fall selected by the color co-ordination committee of the National Rtail Dry Goods As- sociation in co-operation wih the Tex- tile Color Card Association made its appearance last week. The shades are shown both silks and woolens. They comprise Manila, bison and Salvador browns; rubytone and winetone reds, cricket and marble greens, admiralty and “bluglory” blues and copperglo, a red-brown shade. The card, the first of its kind sponsored by retailers, is for the guidance of buyers, purchasing offices and merchandising executives and department heads. Hit Price Emphasis in Glassware. Price concessions which glassware manufacturers claim they are forced to make to obtain orders are depriving them of even a small profit in an ac- tive season. One manufacturer points out that he booked his greatest volume this Spring, but has no profit to show for his work. Independent and chain Michigan. 444 Pine Street Have You Received Full Value For Your Money? In years past we have all paid considerable money for fire insurance; have we not? Some of us, however, have gotten out of it much cheaper than the rest because we have had our insurance placed with THE FINNISH MUTUAL FIRE INSURANCE COMPANY of Calumet, This old and strong company shares its profits with the policy-holders by paying dividends of 40 per cent every 3 years. You can get in on this too, if you want to. Rates are no higher than anywhere else, and no extra charges. It will pay you handsomely to look into this. THE FINNISH MUTUAL FIRE INSURANCE COMPANY CALUMET, MICHIGAN stores are placing Fall orders in good volume at this time, he said, but de- mand lower than the Two-tone effects are wanted in glasses purchased for Fall. Combinations of ruby and crystal and green and crystal lead in color choices, prices even Spring levels. The black and white combination is said to be losing popularity. Phone 358 Affiliated with 320 Houseman Bldg. The Michigan. Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY Grand Rapids, Mich. GRIDDLES _ 7 N. IONIA AVE. BUN STEAMERS _ Everything in Restaurant Equipment Priced Right. Grand Rapids Store Fixture Co. Phone 67143 URNS N. FREEMAN, Mer. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Ne cons 2 O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer 16 CONSERVE DIETARY VALUE. Sterilizing Methods of California Which Retain Vitamins. While the preservation of foods in closed containers was discovered many years ago, it is only during compara- tively recent years that canned foods have been placed upon the market in large quantities. Among some uninformed persons an unwarranted prejudice against the use of canned foods in the diet still exists. Very have this mistaken idea and it is generally recog- nized by most people that canned food has a distinct and definite place in the diet. The nutritious value of such foods is not destroyed in the canning pro- The valuable vitamins which are in the fresh products are not destroyed by the sterilization methods now used, Canned foods yield energy, provide body heat and help to regulate the Any food product which can fulfill these functions should by all means be incorporated in the diet. The essential factor in the canning process is the application of sufficient heat to insure the preservation of the canned product. few people, however, Cess. body processes. The temperature must be sufficiently high to destroy all pos- sibility of any harmful bacteria to es- cape destruction. A large amount of research work has been involved in determining the heat to be used various food prod- in their The length of time that food products shall be subjected to the required temperatures necessary degree of in the packing of ucts which may vary greatly density and composition. is also a matter of importance in the proper canning of food products. Upon the completion of exhaustive investigations along these lines, which were carried out under the California State department of public health, that department drew up regulations for the canning of vegetables and fish prod- ucts. These regulations are now most rigidly enforced in all California can- neries where such products are packed. The cooking process, as outlined in these regulations, does not destroy the nutritive value of the foods and it does the vitamins which are found in vegetable and fish products in their natural The proper cooking process, however, does insure the safety of such canned prod- guarantee of their whole- someness and purity. not destroy life-giving state. vets and isa in the State which uses sterilizing equipment is required by law to secure a license from the State board of health. Such licenses are issued only after a complete and detailed inspection of the premises is made. Each can of foodstuffs carries a code number by which the can may be iden- tified, regardless of the label that may be placed upon it. By Every cannery means of the code number the temperature at which the can was cooked and the length of time that it was cooked can be check- ed, at any time, upon the records. inspectors, besides a chief inspector, are employed, constant- Twenty-six MICHIGAN ly, in the division of cannery inspec- tion, together with additional employes during the rush seasons when perish- able products are packed in enormous quantities during short periods of time. These inspectors are on duty nights, days, Sundays and holidays whenever the canneries are operating. One of the great conveniences to the housewife, in the use of canned vege- tables and similar products, lies in the saving of time which is required to prepare fresh vegetables and fish for home cooking. The elimination of waste is another important convenienc which affects the family budget ma- terially. The ability to take advantage of these great saving conveniences with- out in any way lowering the food val- ues of the products considered is one of the greatest advances in domestic science. The saving of time and the elimination of waste are two great ob- jectives of modern industry, and these remarkable accomplishments of indus- try are passed on to the benefit of the housewife, who is able to use them to the great advantage of the family bud- get, enabling her to have more time available for her own recreation. Asparagus, spinach, pumpkin, toma- toes, beans, ery, olives, beets, soup, salads, string carrots, cauliflower, cel- mackerel, abalone, tuna and other fish products which are packed in California canneries are pro- duced under ‘the sanitary of the health. in any part of the world that they may be eaten, have full assurance not only of their safety in so far as health but they may also be as- sured that such products are of great food value and that they retain full content of most of the vitamins that are essential to life. vegetable sardines, supervision California department of public Consumers of these products, may is concerned, This does not mean that any indi- vidual canned butter and fresh included in the for suck products which are not found in either cooked or raw vegeta- bles. Both canned and fresh vege- tables, dairy and meat products, are of the utmost the diet of every live on foods eggs, also be should Milk, should alone. meat diet of every family, vitamins also contain necessity in individual. Canned vegetables and fish have a distinct place in the family diet and are full of those food attributes which build muscle fiber, tissue and blood. Their mineral content is equivalent to the mineral content of similar fresh products, and when used in conjunc- tion with other articles of diet they provide every essential factor that is needed in the growth and development of the body. Walter M. Dickie, Director of Public Health State of California. —_+ + -___ Special Delivery. Salvation Lassy (to miserly old man): Won't you please give some- thing for the Lord? M. O. M.: How old are you? Salvation Lassy: Just sixteen, Sir: M. O. M.: I am sixty-five and since I'll be seeing Him long before you do, Vl just hand it to Him nye TRADESMAN June 25, 1936 Uncle Jake Savs — | — UOT (A i <=, Mn aX "The world owes a living only to the man who earns it, hence a lot of people are getting head over heels in debt.” { KVP DELICATESSEN PAPER - has a wonderful earning power. The many uses and protective qualities of this sheet will actually earn ; money for the user. If by the quality of this sheet and the service we give you, we do not earn the right to ask for your business, we have no right to expect it. KALAMAZOO VEGETABLE PARCHMENT CO. KALAMAZOO, MICHIGAN and Crackers ASTERPIECES QE THE BAKERS ART oe ut pes & VS GTA 4 o | ro orevery oO cunaian —« CMT lh ne nll) Th MEA =f ys a! | Le — ) Investment Securities a o E. H. Rollins & Sons Founded 1876 Phone 4745 4th Floor Grand Rapids Savings Bldg. GRAND RAPIDS Boston New York Philadelphia Chicago Denver San Francisco Los Angeles London June 25, 1930 MICHIGAN TRADESMAN 17 In the Days of King Boot. Grandville, June 24—It is a far crv from the days of fine boots and rub- berless feet to the present hour when wet feet are regarded with suspicion by health officials. Pneumonia they had in that day over two generations ago, ‘hut it was known then as plain lung fever from which many of the early settlers died. Most of the diseases afflicting hu- manity in early days still exist but under another name. Doctors are even more mysterious in their diagnosis to- day than in the ancient times. And footwear was less artistic then than now. Children of pioneer parents had no rubbers to cover their feet in damp weather; instead they wore heavy top boots with a heavy coating of tallow to keep out the wet. Not- withstanding this very few pioneer youngsters came to the home fire in the box stove with dry feet. Were there more illnesses in those days than now? Not likely. There are modern physicians who disclaim a belief in the danger to health of wet feet. The common animals go about unshod, why should the human biped be more likely to “catch his death of cold” from exposure to moisture? The covering of the feet was quite as important in early davs as now, and even the wildest woodsman usually had a pair of fine boots to don when Sun- day or a holiday came. Fine boots for the men, morocco or cloth gaiters ‘for the gentler sex. Wo- men wore heelless shoes until the time came when heels were added, and which were viewed with a doubtful ex- pression on the part of Miss Nancy. The idea of heels for women’s shoes was horrifying, and yet these soon superseded the old heelless shoes and women have never seemed to regret the change. Some of the more cul- tured dames of the woods adopted for Sunday wear the neat beaded moc- casings made by the Ottawa squaws, colored black and really an ornament- al footpiece. Different conditions in life have wrought a change in many things, more especially in the feet of men and women, or should we say gentlemen and ladies? At the woods dances the men in attendance were usually ad- dressed by the caller off as ‘Gents.” For instance, at the conclusion of a quadrille, “Gents to the right and ladies take their seats.” The having of a small foot was a matter of considerable pride to the pioneer men and women of seventy years ago. Surprising as it may seem there were many husky log-cutters who wore number six fine boots, oft times squeezing their feet into so close- fitting a leather prison as to cause pain and later the forming of corns. Three styles of boots were worn, those denominated cowhide, hipskin and calfskin, the latter ‘being the dress boot for all holiday occasions. Chil- dren, both sexes, wore hip boots with copper toes. I. do not recall the date of the ad- vent of the rubber foot covering. It came as a relief from the moisture which common leather refused to re- pel. A French settler remarked to the amusement of his hearers that, “My daughter Della have a veery small foot; she wears a number seven shoe.” This created no end of amusement to the lumber ‘boys who sometimes beaued said daughter to dancing par- ties, since number seven was consider- ed a monstrous size for a woman’s foot. The belles of the backwoods all aspired to the wearing of a two and a half to number three shoe. It must be confessed that some of the ladies overdid the matter and by the practice of wearing tight shoes bred a crop of corns for their dainty toes. Women proud of folks of displaying a to-day are less small foot, which is as it should be. >__—_ Bathing. Suit Trade Holds Up. Unseasonable weather has retarded the sale of men’s bathing suits, but, despite inclement conditions, a good volume of orders is appearing. One manufacturer, who has a patent pend- ing on the crossed-strap style of swimming suit, is enjoying’ a good business in this suit, although it was announced somewhat late in the sea- son, after a great number of commit- ments had been made. light blue continue to be the predom- inating colors, with some favor shown ‘| sun-tan. Lightweight mohair sweaters with the vee neck and sleeveless slip- ons of the same material, in reddish browns, light greens and light blues , are meeting with a very favorable re- . sponse. —_+2>____ Straw Hat Group Adopts Code. Official adoption by its straw hat ' group of a code of ethics and the es- tablishment of an unfair competition bureau was announced last week by the Hat Institute, Inc. The code of ethics, comprising eleven separate pro- visions, is designed to prevnt fraud upon the purchasing public as to qual- Black and TRADESMAN ity of goods sold and protect customers against some of the practices which result in illegal discrimination, substi- tution, misrepresentation and other un- fair methods of competition. The un- fair competition bureau, under the di- rction of Warren Smith, institute sec- retary, will investigate all complaints charging unfair methods of competition on the part of any one in the industry. ———_+-.>___ New Type Overall Offered. A new overall for which a number of advantages are claimed has been invented and is now being offered in the market. It is similar to the one- piece garment, but the coat and trous- ers are divided all around the waist by a patented fastener. This gives a drop seat and permits the trousers, which receive the greatest wear, to be replac- ed whn necessary. A shirt or sleeve- less top can be used in summer or a different colored coat. The garment, in addition, has approved safety feat- ures, such as the lack of flaps and tails. Patent is pending on the new overall and the idea applies to all gar- ments of the one-piece type. —_—__+ +. Garden Ornaments Sales Ahead. Heavy re-orders on all types of gar- den ornaments including pottery, gaz- ing globes, sun dials and similar arti- cles reached the local market this week. Buyers for retail stores now in the market report that such articles are the most active of their garden goods stocks. The buying trend for ornaments did not develop its full strength until recently, and_ sales should continue brisk until well into June 25, 1930 the summer. Retail sales of arbors, rustic furniture and plant frames have been disappointing during the last month. Several buyers expressed the opinion that the vogue for the garden furniture and arbors has run its course. ———_»> 0. > — Browns Dominate Fall Colors. Three ranges of browns feature the Fall color card of the Textile Color Card Association, which has just been issued. The card portrays eighty new shades. The outstanding browns in- clude rose and mahogany shades. ‘Reds are accorded considerable importance, especially in a group of four hues ranging from a rose to a deep wine tone. Greens are expected to repeat their popularity and are shown with blue and yellow undertones. In the novelty colors possessing special style significance are rosy copper effects. Twenty-two shades for evening wear and blouses have been titled “Direc- toire” colors. ee Lamp Shades Sought For Sales. Lamp shade buyers at present are in search of specially priced merchan- dise which can be offered in special sales this month. Most of the orders have been for chintz shades in em- pire shapes for bridge and junior lamps. They are wanted to retail around $2.95. Odd-shaped shades, which were popular earlier in the sea- son, are now desired only in the low- est retail ranges. A small but consist- ent demand is reported for silk shades in colors of green or gold to retail from $5 up. Parchment. styles in popular priced ranges are most popular in conical shapes. i Utica Rayon Athletic Shirts Utica Summer Ribbed Suits GRAND RAPIDS You Don’t Stock ‘‘Utica-Knit” Underwear —YOU SELL IT Stock has no time to accumulate. A small stock to start and then pyramided as volume mounts higher ...A legion of “Utica-Knit’’ friends as your first customers followed by everyone who compares values and wants quality for their money... . of our customers carry only ‘‘Utica-Knit’’ Bodygard Underwear. We are prepared to meet every man’s summertime request for athletic underwear with the following Bodygard styles: RUTICA, “KNIT UP Distributed by PAUL STEKETEE & SONS Many U.K.C. Flexible Ribbed albriggan Shirts and Drawers U.K.C. Running Pants U.K.C. Athletic Union Suits MICHIGAN June 25, 1930 SHOE MARKET Michigan Reta:l Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansi:g. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 90i Trans- portation Bldg., Detroit. Gymnasium Exercise Creates Demand For Special Footwear. There is nothing so cheap or so priceless as health. In this machine age where youth must be shut in fac- tories in order to earn its daily bread, there is naturally a demand for more exercise. Swimming schools and golf clubs have increased their member- ship to an amazing degree, and now public schools give a new importance to the gymnasium. In the gymnasium great attention is paid to gum shoes, which are assuming a new importance throughout the country. Gym footwear is pretty well stand- ardized all over the world, and the rub- ber companies have agreed that the same ‘basic pattern may ‘be used even though trims and details are a bit varied and different. Most colleges and camps feature a white shoe or tie, with certain accepted requirements of drill duck or canvas for the uppers dried out and the usual innersole. Now how- ever, there are new synthetic inner- soles being marketed which resist per- spiration and water and have all the wearing qualities of the former ones. Linings also have been experimented with and it is found that besides sav- ing a neat profit on each pair of shoes, a lighter weight shoe may be con- structed. How can the shoe merchant make the most of this increasing market for shoes for indoor and outdoor exercise, footwear which lies somewhat outside of the ordinary classifications of sport shoes. Since there is not a_ great variety of types and styles, and one pair renders service over a consider- able period of time, the volume and profit possibilities for the retailer are somewhat limited unless he devotes considerable thought and energy to sales promotion. : Here lies the opportunity for par- ticular merchants to take advantage of the fact that the majority of stores probably do not attach the importance they really deserve to these specialized types of shoes. This leaves the field clear for a particular store, whose loca- tion may be favorable, to call the at- tention of the school students or gym- nasium clientele to the fact that it is prepared to supply such footwear. Window displays, advertising through the mail to selected lists of students, Y. M. C. A. or athletic club members, advertising in school and college pa- pers and similar publicity will help to establish the fact that a store is head- quarters for gymnasium shoes. It may pay to add a small stock of gym and athletic suits and other accessories. Once a reputation has been established, it is relatively an easy matter to keep the business coming. There is a disposition on the part of most shoe stores to take these spec- ial types of shoes very much for grant- ed, and the retailers who make a real effort to mérchandise them intensively are few. At the present time, how- ever, there is need of energetic sales MICHIGAN promotion to develop business on all classes of shoes. When even the most prosaic and every-day kinds of mer- chandise are being advertised to the limit, it is a mistake to suppose that any kind of footwear can be relied upon to sell without effort. It is just as much of a mistake to assume that there is just a certain amount of busi- ness to be had on a certain type of shoe and that it cannot be increased with the right kind of effort. Persistent, well-planned advertising, displays and salesmanship produce business.—Boot and Shoe Re- corder window —_++>___ Hold Off Your Sale Until August. It has been suggested that instead of having your midsummer clearance sale in July, as most stores do, that you wait until August. If you will consider the question you will see that there are many advantages. Of the two months August is more likely to be a hard month to get busi- ness than July. You need a special event in August more than July to keep your sales up where they belong. But, you say, all my competitors will hold their sales in July! What of it? A little careful planning for July, with the judicious use of good bargains and a series of little events such as have been suggested will en- able you to get through the month very satisfactorily. The advertising of your competitors, and of stores in other lines will bring people downtown to buy during July. If you give more than average atten- tion to your windows, changing them often, and see that they have a “sale” appearance at all times, you will get your share of the business from the shoppers brought out by the other fellow’s advertising. And in your own advertising, don’t be satisfied with ordinary, colorless ad- vertisements during July. Remember the papers will be filled with SALE! SALE! SALE! and your advertise- ment must be sprightly enough to stand up and demand its share of at- tention in competition with this sale advertising. If you plan carefully you will come to the end of July with the realization that you have had a good month with- out a sale, and have probably netted considerably more on the business done than you would have done with a sale, and instead of August’s long stretch of days to dismay you there is the prospect of a brisk clearance sale to keep things moving. —_+++___ Story of a Fashion Inspired By Thrift. The dull hosiery the shops have been screaming about for months are past the flash fashion stage. Whether or not they are with us forever (a very elastic word in the fashion vocab- ulary) is something else. One prophet declares they will be the only kind made within two or three years. An- other predicts they will be good only as long as the vogue for shiny acces- sories persists. In any case, they are good now, and, for the benefit of those who tried the very earliest ones and found they did not wear well, it may be added that constructions have been improved. TRADESMAN The low-down on this particular fashion is as follows: Thrift, if you please, is the soil from which it grew. You do not hear much about dull hose on_ Fifty-seventh street, for the good reason that the expensive sheer ingrain hose sold there are naturally quite dull. It is the army of women who pay around $2 for a pair of stockings that the dull finish attracts. Why? Because it is prettier? Because it makes the ankles Maybe. But just possibly the fact that it makes a cheap stocking look like an expensive stock- ing has something to do with the case. The discovery was first made by some clever girl, name unknown, who found she could give her evening stockings a nice, dull, expensive look by the simple method of. wearing them inside out. Word got about, all the young things began to do it, and a fad was born. A stylist, forever on the lookout for infant fads that may grow up into full-fledged fashions, realized here was an idea, and long there appeared, for $2 or a little less, stockings that were dull as dull, thanks to some twist of the thread or chem- ical process. Several types are now commotion look more slender? before jhear a good 19 on the market. this The development of fashion has been hindered by patent but straightened out you may expect to deal about dull some mixup, once it is more hosiery. Stockings will be darker in the Fall, according to reports from Paris. At present the varying brownish shades are worn with light Summer costumes. For evening it is still smart to wear stockings the exact color of the flesh. —_+-<+____ White Vogue Notably Strong. The strength of the current interest in white has proved a surprise. In sports wear, summer apparel and silks, white is now in the lead by a consider- able margin, with the indications being that its favor will continue until well into the As popularity of this kind is usually followed by a sharp reversal, predictions are made that the fall will see a revival of strong interest in black and dull surfaced materials. Eggshell, pinks, aquatone and blues, in the order named, are the colors now in strongest favor, aside from white. —__2~-<.___ sunimer, There is no such thing as business by divine right. MIcHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. MUTUAL PROGRESS CASH ASSETS or fe aa... ae ae ane $ ene 151,393.18 ae 241,320.66 Meanwhile, we have paid back to our Policy Holders, in Unabsorbed Premiums, $425,396.21 for Information write to L. H. BAKER, Secretary-Treasurer LANSING, MICHIGAN 460.29 7,191.96 85,712.11 GRAND RAPIDS BULMAN STEEL STORE EQUIPMENT Is not built down to a price but up to the exacting demands of modern merchandising—and years of uninterrupted service. Steel Shelving, Steel Counters and Display Equipment “Over 26 years building steel store equipment” THE E. O. BULMAN MFG. CO., INC. MICHIGAN RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. Pres dent -— Gerritt VanderHooning, Grand Rapids. First Vice-Bresident—William Schultz, Ann Arbor. Second Vice-President—Paul Schmidt, Lansing. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors — Ole Peterson, Muskegon; Frank Marxer, Saginaw; Le'gh Thomas, Ann Arbor; M. C. Goossen, Lansing; R. J. LaBarge, Pontiac. Here And There in Groceries. “T have a mortal horror of such an organization as the Canadian Credit Men’s Association, terribly afraid of some day finishing up in the poor house—and yet I can’t say no.” Successful operation of retail credit, which is one of the most profitable ac- tivities any merchant can engage in, must necessarily be founded on rules. Those rules must be thought out in advance. Then they must be adhered to as inflexibly as the recurrence of the morning. It is one of the outstanding enigmas of ordinary retailing that men do not grasp this fundamental. A grocer who would not think of loaning two dollars to a certain customer will hand him out endless supplies of foods over weeks and months of time, literally supporting that man’s family, and he will not only do this without plan or system, but in face of his own reason- ably sound knowledge that this cus- tomer will never pay him. That is the kind of “cannot say no” which gives reality to poorhouse outlooks to plenty of retailers. Why? I ask you. If you can answer, you are smarter than I am. For these same men—in fact, this very present correspondent—will be scrupulously exact about opening their stores at a given time each morning. Other busi- ness rules will be followed out exactly, but parting with their goods—for which they have paid money—that goes on with no rule or system. I am always reminded of George Ralphs. We _ stood overlooking his store—the founder of Ralphs never had but one, as I recall it—and I asked some questions of practice. I have forgotten the question but not his answer. Nor do I care how often I quote it, for it is the statement of one of the great grocers of my generation. He said: “But you see, Mr. Findlay, our rules do not permit us to do that.” “Our rules,’ understand? Yet George was the whole thing in his firm. He could have broken any rule with impunity. But it was precisely be- cause he made rules which set the exact limits on his character of busi- ness and then observed those rules as scrupulously as he would expect any- one to do that he was so markedly successful. Credit is a good servant. It is one of the best servants a merchant can employ. But in the management of any servant the boss must dominate. He must be master or he sinks below the servant and becomes a slave. Credit is a gold mine to the merchant who knows how to work it. Let him but think out his rules and limitations in advance, then work by those rules and success and added profit will be his. MICHIGAN Exactly in line with the foregoing is the price maintenance bill which I see is now out of committee in Washing- ton. ‘Because the price maintenance law of California, Oregon and Wash- ington resulted from an act of my own in 1906, I feel I ought to know some- thing about them. Since 1909, when that legislation was confirmed by the California Supreme Court, it has been any manufacturer's right to set absolute minimum limits on the resale prices of his goods, re- gardless of the channels through which they travel on their journey to the consumer. That applies to intrastate commerce in those three states now. Is it enforced? Are those laws op- erated? No is the answer to both questions. Why? Because retailers promptly deserted brands backed by limited price regulations and pushed the sale of non-protected items. If you ask why they did this, I’ll say it was the old habit of not thinking out a problem to its logical conclusion. And it must be noted that to enact a law is one thing, to enforce it another, and enforcement calls for backbone more than wishbone. The fact is that men strong enough to cope with natural business limita- tions do not need such outside aid as that of price maintenance, and such aid will be ineffectual with men not strong in their own characiers. Now, I believe in price maintenance. I feel that this should be the right of I have told why many times. But I feel that the re- tail trade should realize that it is ex- pecting from such a law more than any law will provide. The enactment of it will be only the beginning—only the awarding of the right. The im- plementing of that right will always be up to the trade itself. every manufacturer. Let grocers devote themselves to the internal improvement of their own business in line with advancement to be observed on every hand in every town and city. Let them learn how to extend credit properly. Let them grasp the real fundamentals of ser- vice and render it in proper measure. Men who do this are net worried by any trade winds that blow, now or in the past, and will not be in the future. It is to be noted that an advocate always sees one side more clearly than the other. Grocers who have gone in- to the “fight” against the chains over- state their own case. So does Hen- derson. Thereby they harm their cause more than they help it. In fact, they’d help more if they said nothing. But the other side errs in the same way. For I have just read a story in Chain Store Manager captioned “Chains Have No Fight With Small Grocer,” wherein figures are quoted which not only do not but need not hold water in any particular case. It is contended therein that “the average small grocer does less than $50 a day and $100 on Saturday which in the month approximates $1,500. Com- puting a 20 per cent. margin (which is high) this merchandise costs $1,200, leaving him a gross of $300.” Follows analysis of expenses, which includes (Continued on page 31) June 25, 1980 TRADESMAN EGGS - EGGS - EGGS We are in the market to buy Fresh Eggs and Fresh Packing Butter and will pay full Grand ‘Rapids Market date of arrival. Send us your orders for Egg Cases and Egg Case Material. Wire or Phone for our quotations. KENT STORAGE COMPANY GRAND RAPIDS, MICHIGAN VEGETABLES BUY YOUR HOME GROWN AND SHIPPED-IN VEGETABLES AT THE VEGETABLE HOUSE VAN EERDEN COMPANY 201-203 Ellsworth, S. W. Grand Rapids, Mich. In More Homes Everyday ROLSOM America’s dinest Bread 77] SANCTUM_BAKORIUM x l] NEWS : Despite the modern trend to abolish kitchen drudgery, HOLSUM could never have achieved its supremacy with- out the merit of quality. Cpdpartl “SEE-MOR” Display Box THE MODERN WAY TO DISPENSE BULK CANDY Size 16x11'4x4 A TRANSPARENT DISPLAY COVER WITH EACH BOX. Ask about our Display Stand Offer National Candy Co., Inc. PUTNAM FACTORY, Grand Rapids, Mich. The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS -t- “te MICHIGAN June 25, 1930 MICHIGAN TRADESMAN enn aimee Seba ETN ete ET Nea oN x MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E ®. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids,. date not decided. “Are We Meat Minded.” In a recent issue of one of our prom- inent agricultural magazines there ap- peared an article which called attention to the fact that many, if not most, of the retailers of meat are not meat- minded. It was claimed that the con- sumption of meat is handicapped by this lack of appreciation on the part of the retailer. Since this is a serious charge against our industry, it may be well to enquire how many of us, who are connected with the livestock and meat industry, are meat-minded? The livestock producer, in many in- stances, has but little or no knowledge of the demands of the meat trade. Witness the large number of finished, heavy cattle, of large, overfat hogs, and of over-weight lambs which appear on the markets in such volume as to bring ruinous prices. The sheep men seem to have a bet- ter idea of the demands of their trade then either the cattle men or hog men. At any rate, the fat, heavy wether has almost completely disappeared from the market. Another mistake of the cattle feeder is to put a high and expensive finish upon cattle of low quality which would never make high grade beef, regardless of their finish. Of course, there is a large and constant demand for beef of the low and medium grades, but the consumer of “tiger meat” does not de- mand and will not pay a high price for a few extra gobs of tallow on the out- side of his beef. Until the producers of the country appreciate and supply the demands of the meat trade, we cannot say that they are ‘“meat-minded.” Judging from the rapid expansion of the big packers in the dairy business and their expressed desire to enter the wholesale grocery business and other allied lines (which is prohibited by the famous or infamous Consent Decree, depending upon the viewpoint), one might assume that the packers are not meat-minded- This is not true. The meat end of their business has not been as profitable recently as the dairy end. Consequently, they have expanded the latter in an effort to pay dividends or interest, as the case may be. They de- sire to enter the wholesale grocery business because they believe they can market groceries more efficiently than the present agencies. We can make one serious criticism of the packers for lack of meat-mind edness. This is the matter of lard. This commodity has regularly de- creased in price until it often sells at retail for a price below its cost to the packer. Its wholesale price is often below the price of live hogs, and usu- ally below its cost to the packers. This is not due to a decreased con- sumption of lard. Statistics show that the per capita consumption of lard in this country has not decreased, in spite of the fact that the pie is an almost unknown article of diet on many of our tables. As a matter of fact, a con- siderable amount of this lard is put on the face in the form of cold cream rather than in the face in the form of pie. In many of our kitchens lard has been replaced largely or entirely by vegetable shortenings which sell at a higher price than lard and often leave a distinct flavor of cottonseed or corn oil in the mouth of the consumer. many of our housewives use butter as a partial substitute for the much cheap- er lard. What has brought about this condition? The answer is simple. Ad- vertising, and lard of poor quality. As I write this, | have before me the cur- rent issues of two of the most widely influential magazines, the Ladies’ Home Journal circulated and women’s and McCall's. The former has three full pages of advertisements of vege- table shortening and none of lard. The latter has three pages of advertise- ments for vegetable shortening and one page for a lard advertisement. In fact, it is only recently that packers have advertised lard to any particular de- gree. Cod liver oil and yeast are ad- vertised much more than lard. I won- der what effect Rudy Vallee would have upon the lard business? Perhaps an advertising campaign to popularize lard would be too expensive TE so, it should be made at the expense of the entire livestock and meat industry. The for the farmers to finance: fact remains that many housewives do not like lard. They complain about the color, flavor, softness or grain and then pay more for a vegetable compound. There is no doubt in my mind but the packers can improve the quality of their lard materially. In fact, several packers are now putting out special brands of lard which, to my notion, are vastly superior to our ordinary shortenings. Unfortunately. these high- grade lards are not advertised. Nat- uarlly, a better product costs more but the person who can afford Crisco can afford a high grade shortening made from pork fat. As long as the present situation exists, the producer receives less for his hogs and the consumer pays more for his pork than they would if lard paid its own way. The retailer of meats is lacking in meat-mindedness in many, if not in the majority. of cases. This statement does not hold true for most of my listeners. You know enough about your business to understand the value of co-operation, to hold membership in your state and National organiza- tion, and to attend meetings of this sort. It seems to me that the lack of meat-mindedness on the part of your competitors offers you a splendid op- portunity to supply a service to your customers wh‘ch the grocery clerk and the soda-jerker cannot give. You can give the customer information regard- ing the quality, the cut and the method of cooking meat for her different re- quirements. Of course, to insure re- peat orders, this information must be honest and correct. You have a knowl- edge of meats which many of your (Continued on page 31) M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN — Direct carload receivers of UNIFRUIT BANANAS SUNKIST ~ FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables Fleischmann’s Yeast Increases Your Sales Millions of people buy Fleischmann’s Yeast daily from their grocers. National advertising is increasing this demand every day. Supply this demand—bring these people into your store. Fleischmann’s Yeast display material reminds them that you sell this popular health food. They come in daily for a fresh supply—then sell them other foods too, increase your profits. FLEISCHMANN’S YEAST SERVICE VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cantaloupes, Peaches, ‘Yellow Kid” Bananas, Oranges, Lemons, Fresh GreenVegetables, etc. ASSOCIATED TRUCK LINES The Outstanding Freight Transportation Line of Western Michigan. State Regulation means Complete Protection. ASSOCIATED TRUCK LINES Phone 93401 108 Market Av.. Grand Rapids, Mich. We are now making reservations for April eggs for Come in and see us for rates. ee ABE SCHEFMAN & CO. COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS storage. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING RA, PIDS, MICHIGAN G R AN D HARDWARE Michigan Retail Hardware Association. President—Louis F. Wolf, Mt. Clemens. Vice-Pres.—Waldo Bruske, Saginaw. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. The Use of Contests For Advertising Purposes. The man who recharges my car bat- tery from time to time and fills my tires with free air has a jar of beans in his show window. He is offering a sedan, free, to the customer who guess- es nearest the number of beans in the jar. Every dollar spent in the shop entitles you to a guess. Some day, the contest will be closed, the jar opened, the beans counted, and the sedan awarded. That is one typical form of contest advertising. Stunts of that sort are always cropping up. Though the bean contest is perhaps the original form, endless variations are constant- ly being devised by ‘ingenious mer- chants. The prizes they offer, some great, others a great deal smaller, ap- peal to the desire of mankind to se- cure something for nothing, or, at the most, in exchange for a little mental effort. The weakness of the contest type of adyertising is that too often it ignores an important fact, that successful mer- chandising is founded on good goods and good store service. The most profitable advertising is that based on the merits of the goods themselves. In many businesses, though, the ad- vertising contest may serve a useful purpose in attracting attention to good goods and splendid store service. Moreover, there are some forms of the contest which have an immediate ef- fect in boosting business; and other forms which do considerable to ac- tually advertise the store and educate the public regarding the goods handled there. The bean guessing contest is prob- ably the oldest stunt of its kind, and the most general form of contest still, and, from an advertising point of view, probably the least effective. It is easy to put on. All the dealer needs is a jar, a stock of white beans, a show card and a prize of some kind. Its weakness is that it has no relation to the goods the merchant offers; no educative value in regard to store or stock or service. The stipulation that so much must be spent to entitle a customer to a guess may stimulate sales for the time being; but the cus- tomer is apt to take the view that he is spending his money on the chance of getting the prize, and to lose sight of the intrinsic value of the goods he purchases. A customer who buys for the pur- pose of getting value, and does get value, is a better asset to the store than a customer who buys in the hope of getting a prize and doesn’t get it. In most instances the latter type of customer can be retained only by con- tinuing the process. The customer who, on the other hand, is looking for actual values and finds he gets them in your store will for that very reason stay with you. The ‘bean guessing contest has many variations. Hardware dealers fill their jars with tacks or nails. In one case MICHIGAN a hardware merchant used coffee beans, though such a stunt would be more suitable for a grocer. The use of some line regularly handled in the store will give the guessing contest an educative value it does not acquire where the subject of the guess is not a part of the regular stock. One merchant placed in a jar the actual prize money—an assortment of bills, gold, silver and copper. The competitor guessing nearest the amount received the “pot.” The same idea has run through endless varia- tions. A country clergyman in one instance secured a fine ham by guess- ing nearest its weight. A Western dealer at one time con- ducted weekly candle burning con- tests: each week a candle, the sizes varying from week to week, was placed in the window and each 50 cent pur- chaser had the right to guess how long it would burn. At the end of a certain time the candle was lit and the con- test decided. Meanwhile, next week’s candle was on exhibition and next week’s guessing contest was under way. The contest closed each Satur- day afternoon, when the official time was posted in the window. “When will the clock run down?” is another familiar guessing contest. In one store, on Monday of each week, a six day clock was wound up and placed in the window. After being in plain view for a short time the face of the clock was covered; and during the week every 50 cent purchaser was given a small card bearing the im- print of a clock dial, no two cards showing the same time. At 3 o'clock on Saturday the dealer uncovered the clock face and as the clock had run down before that time, the hands pointed to a definite hour and minute. The person holding the nearest corre- sponding dial was awarded the prize. In other cases the clock contest is a guessing contest pure and simple; the purchaser guesses the exact hour and minute when the clock will run down. A photo supply house placed in its window display a large revolving cylinder, on which were displayed several hundred photographic views. Ten prizes were offered to the cus- tomers who made the ten nearest esti- mates of the number of views shown. A moving device of this sort attracts notice to a window display, quite apart from its contest aspect. A hardware dealer advertising re- frigerators put one in the window with a 100 pound cake of ice. He invited guesses as to the exact time required to melt the ice. Over 2,000 guesses were registered, and 105 hours and 18 minutes was the winning answer. An English merchant put on an ap- praising contest. Customers were required to estimate the value of the goods on exhibition in the window. These are only a few instances to show that, in the guessing contest alone, the ingenious merchant isn't restricted to the old, familiar jar of beans. The voting contest was extensively used by newspapers some years ago to stimulate circulation, and its gen- eral outline is quite familiar to mer- TRADESMAN issued to the face value of all cash purchases, or chants. Coupons are back accounts paid. Each coupon counts for so many votes, which may be recorded in behalf of any contestant. In newspaper contests, votes are gen- erously awarded for subscriptions, so that the contestant in the small town popularity contest may score more votes than a presidential candidate. Often the rule “one cent, one vote” is adopted by merchants taking hold of the scheme. Difficulty is usually experienced in getting candidates en- listed. With a string of good candi- dates, in the old days, such a contest stimulated business and_ helped to clean up the back accounts. But, to secure good candidates, liberal prizes had to be offered. One small town department store offered 41 prizes in a contest of this sort. The after effect of a “popularity contest,” however, is not always beneficial to a store. Some forms of contest advertising less frequently met have more to com- mend them. A merchant offered small prizes to the boy or girl collecting the largest number of newspaper adver- tisements of his store. Children are hustling contestants; they are allured by prizes that would not interest their elders; in this instance the contest di- rected attention very pointedly to the store’s advertising. The “Mysterious Man” was a very popular form of contest some years ago. Anyone could compete. News- papers, circulars and advertising cards showed a -view of the back of the Mys- terious Man’s head and_ shoulders. From this the contestant had to iden- June 25, 1930 tify him, and then had to address him in certain specific words: “You are the man advertising Johnston’s tinsmith- ing department.” Thus addressed, the “Mysterious Man owned up; if the correct formula were not used, he passed on, unrecognizing. Naturally, a good many people incorrectly identi- fied had Johnston’s tinsmithing de- partment called to their attention. Bona fide contests, wherein success or failure is determined, not by chance or guessing skill but by the contest- ant’s own intelligent effort, have been frequently used. A merchant in a country town offered $10 prize for the best ear of corn; and shrewdly left the decision to independent experts. A hardware and general merchant offered prizes to the ten customers bringing in the largest number of eggs between May 1 and November 1. Prizes have been offered for the biggest egg, the largest pumpkin or potato, the tallest cornstalk, the most attractive display of cut flowers—these contests, which appeal particularly to country cus- tomers, generally culminating in the fall fair, where the merchant exhibits the winning offerings in connection with his own display of goods. The essay contest is an old favorite, appealing particularly to school chil- dren. In one instance a new store offered three prizes of $10, $5 and $2.50 for the best advertising write-ups of the store. A time limit was set for contributions, three prominent citizens were named as judges, and advertising and newspaper men were excluded. Elaborate precautions were taken to ensure absolute fairness in the de- Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment BROWN & SEHLER COMPANY Farm Machinery and Garden Tools Harness, Horse Collars Saddlery Hardware Blankets, Robes Sheep Lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN 4 Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE oe — June 25, 1930 MICHIGAN TRADESMAN cision. Each write-up was to be handed in with the writer’s name on a separate slip of paper; the MSS and slips were numbered, only the former going to the judges, while the store people held the latter until the win- ning numbers were announced. Mean- while, a cordial invitation was extend- ed to intending competitors to visit the store, ask questions, and look at the stock and equipment. The store was thus brought directly before the buying public and its staff introduced to them. Another device, appealing particu- larly to children, was the offer of a $1 doll for the best description by a school girl of what she considered the most appropriate present for some par- ticular friend, the present to be select- ed from the store. Naturally, school girls, accompanied by older relatives eager to help, had a pretty good look at the stock in the early days of the Christmas season. Similarly, prizes have been offered for the best store name or the most appropriate title for a store paper. In one case prizes were offered for poems regarding goods in stock, the poems, prize winning and otherwise, being printed in the local paper. As a general rule, it is ‘best to offer a number of prizes; the added chance of “winning something” proves more attractive than were the entire amount concentrated in a single prize. Even children have some conception of the law of probabilities. Moreover, a variety of prizes will appeal to a larger number of contestants. Many mer- chants make a practice of giving small souvenirs of one sort and another to all contestants. Contest advertising can never take the place of quality and service; but it may be usefully employed in specific instances to attract attention to the store. Judgment should be used, how- ever: the contest, used too frequently, loses its pulling power. Occasionally, too, contests are attempted which run foul of the laws respecting lotteries. The best contest is that which util- izes the intelligence rather than the guessing proclivities of the contestant, and which, in its subject matter has some relation to the line of goods handled in your store. Victor Lauriston. —_2+>—_- Our Cowardly and Imbecile Congress. Grandville, June 24—What do _the American people think of their Con- gress? It is a plain question plainly put and means something more than a mere wish to gratify idle curiosity. Not since the first Congress assembled behind the walls of the Capitol has there been such an aggregation of nitwits and low down makeshifts for statesmen. It is high time we Americans awoke to the true conditions confronting the country and began a dusting out of the dirty corners of the capital. Michigan will soon elect another Senator and it is up to the Michiganders to seek out a man of brains and honesty of, pur- pose as the one ’ represent the inter- sts of the people. : We may oot find any Daniel Web- sters or Henry Clays, yet in a popula- tion so large as ours there ought to be an honest man who will not knuckle to the jade politics and go down on his knees to lick up the spewings of some of the blatherheads now consti- tuting our National assembly at Wash- ington. Vandenberg, who was to lead us out of the wilderness, has brutally blundered. Not necessarily that, but he has pandered to the lowest element in the community when the selection of a member of the Supreme Court was at issue. We shall distrust him for- ever from now on. For many months the Senate daw- dled over a tariff bill, finally passing one which ~ay or may not meet the requirements of the hour. In any event it should have been enacted months ago and perhaps thus saved the country from its present panicky condition. It certainly could have been no worse and might have been beneficial. Playing politics is the present curse of this Nation. No man so far who has entered public life within the past decade but has knelt to the idol of op- portunity, which means a chance to better his own fortunes at the expense of the general public. There has been a suggestion that Chase Osborn will be candidate for Senator. Doubtless there will be others. In any event it is hardly sup- posable that Michigan cares to again take up the Soo solon for a guide in National affairs. Why not go out among the common people and pick a candidate, one who has the peoples interests wholly at heart and not a desire to build his own personal fortunes at the expense of fair dealing with the people? For a Nation of more than a hun- dred million people our Congress at Washington is a sad comment on the carelessness of the people in their selection of law makers. Never was a congress so feeble minded and in- ert. Consuming months of time over a single question that the veriest schoolboy could answer. We need virile legislation on im- portant questions which the present aggregation at Washington seems un- able to comprehend. Such a_hair- brained mass of ignorance was never before congregated behind the walls of the National Capitol. Shades of Chandler and Cass! Whenever a new senator is selected let it be done in a manner that will add brains and sagacity rather than a con- tinuation of the present feeble-minded, wind-jamming assembly at the Na- tional capital. Why is it that the more populous our country becomes the less compe- tent are our legislators? Certainly there must be men of brains and com- mon sense in sufficient numbers from which to select our law-making body. After months of frivolous confab a tariff measure has been agreed upon, and the sooner it becomes the law of the land the sooner we shall know of its virtues or its frailties. , It is not only surprising but amaz- ing to find men in public life so un- fitted for their duties as are the mem- bers of our present benighted con- gress. It seems to me that the State of Michigan alone ought to be able to furnish more statesmanship than has the whole United States during the past few years. Who for senator? is the question that will soon confront Michigan citi- zens. It will ‘be well not to jump for the first candidate who offers, since it is well known that those most incom- petent are the ones who, filled with an inapt seif conceit, offer themselves. The people themselves are in a meas- ure to blame for the selection of such a crude, undigested mass of ignorance as to-day fills the halls of the Ameri- can Congress. Get out and bestir yourself, Mr. Common Citizen, and see what you can do toward improving the sad condi- tion now existing at Washington. The sooner the most of the members of the present feeble minded congress are excused the better for the general public. In the early days of the republic we had some giants among our congress- men—giants intellectually—fearless for the right when demagogues threatened the safety of our republican institu- tions. It is not believable that a great Na- tion like ours has not sufficient virile, honest, able men from which to select a few hundred law-makers. We refuse to believe it and believe that if from now on, as the official lives of old members expire, we go after first- class men to fill their positions we shall in time get together a Congress for which honest Americans will be unashamed. Old Timer. —_—_e-<-__ Corporations Wound Up. The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: Swarthour-Moblo Oil Co., Inc., Lan- sing, Petty Hardware Co., Detroit. Down River State Bank, Ecorse. Clark and Jones Manufacturing Co., Detroit. Detroit Park, Palmetto Building Corp., Detroit. Directo Lamp Co., Grand Rapids. Robert Grieve Tire Co., Lansing. The Meterbill Co., Mt Clemens. Interchangeable Sign Co., Flint. Goodwin, Inc., Detroit. Building Improvement Co., Detroit. —_~+~--____ 3uilding Repair, Highland Garterless Hose Offered. A local hosiery manufacturer has in- troduced a new self-supporting hose for men and expects that by July 1 sufficient stocks will be on hand to permit wholesale deliveries. The sock is about four inches longer than the average hose, with a flat, unribbed top, and an elastic sewed into the hem which eliminates the necessity of gar- ters. The rubber in the elastic is spec- ially manufactured and is guaranteed to outlast the sock. The manufactur- ers feel that it is a revolutionary move- ment in men’s hosiery. The sock is made in prevailing patterns and color and will sell at the same price. —_>+-.____ Good Demand For Leather Sandals. Despite the general apathetic con- dition of the shoe industry, the braided leather sandal, which is marketed un- der various trade names and is im- ported from Europe, particularly from Czechoslovakia, is meeting with an ex- cellent response this year. This type of slipper was first introduced here about seven years ago and its popu- larity has increased each season. Im- porters cannot forecast as yet exactly what effect the new tariff with its 20 per cent. duty on foreign footwear will have on this trade. —_+-->__— Fiber and Grass Rug Sales Up. In direct contrast to the slow con- ditions prevailing in both hard and soft surfaced floor coverings lines, manufacturers of Summer specialty rugs of grass and fiber have enjoyed one of the most profitable seasons in years, it ‘was reported in the trade. Wholesale buying, which is expected to end within the next two weeks, has cleaned out fiber rug stocks and has given grass rug manufacturers a vol- ume almost as great. Fiber rugs have been most popular in the retail ranges of $10 and $15 for the 9 by 12 sizes. ———_> ++ Many a man has bought an auto- mobile who would not be considered a good credit risk for a gallon of gas. Corduroy Tires Sidewall Protection Made in Grand Rapids Sold Through Dealers Only. CORDUROY TIRE CO. Grand Rapids, Mich. Jennings’ Pure Extracts Vanilla, Lemon, Almond, Orange, Raspberry, Wintergreen. Jennings Flavoring Extract Co. Grand Rapids, Mich. I. Var. Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT< ) CHEESE All varieties, bulk and package cheese ‘*Best Foods’’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECsALTIES EW ERA LIFE ASSOCIATION Grand Rapids. SOUND COMPANY, SOUNDLY MANAGED BY SOUND MEN. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray pore oe GRAND RAPIDS, MICHIGAN Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CoO. Grand Rapids. SAGINAW BRICK CO. Saginaw. 24 HOTEL DEPARTMENT News and Gossip About Michigan Hotels. Pontiac, June 23—The lobby of Ho- tel Rowe has been most wonderfully improved in the matter of decorations, which are in green and gold. In fact, it is one of the most attractive I know of anywhere, and as I explained to Manager Neir, looks like “ready money.” This, however, is only one of many changes being made in_ this popular hotel. The dining room is also being redecorated, new furniture is being provided for the lobby and several thousand yards of new carpet are being laid in the halls and guest rooms. Under the management of Mr. Neir the Rowe has finally come into its own and is making a very satis- factorv showing. While on the subject of spring house cleaning I am reminded that Raymond Reid, the new manager of Hotel Herkimer, Grand Rapids, is ap- plying paint, paper and elbow grease to his entire establishment in such a manner that it shows it to the very best advantage. Many of the rooms and apartments have been completely renovated, and new furnishings are being provided. Also, the institution is doing a most satisfactory business which, in these days of depression, is a matter for congratulations. I am indebted to Mr. Reid and his charm- ing wife, for many courtesies shown during my visit there. The many friends of Dr. Blumen- thal, who has ‘been convalescing in Butterworth Hospital, after a very serious operation, will be glad to know he has practically recovered. Accord- ing to his plans he is presumably back at his apartments in the Pantlind by this time. The Browns, of the Browning, were busy making preparations for the mar- riage of their delightful daughter, Virginia, which was carded for last Saturday. My visit with them was a brief, but I lingered long enough to discover that the Browning is also taking on many improvements at the hands of the decorators. Tiffany fin- ish is being applied to the walls of many of the rooms and other changes are contemplated. Popular priced meals are being served in the cafe, which is under the direct management of the hotel, and the patronage in this department is quite satisfactory. At the Browning I ran across a very good friend of mine, Miss Gladys Snauble, who used to teach the young ideas of Pentwater how to shoot, as it were, some years ago. She is now employed in the educational field at Grand Rapids, and I am positive giv- ing 100 per cent. service. As a guest at my hotel at Pentwater, this charm- ing little woman radiated friendliness and good will and naturally was popu- lar with everyone. I like her very much. Everything cheerful was going on around the Morton Hotel. I like to loaf around the lobby of this clean-cut institution JI always meet a lot of traveling men I know, and then there are Arthur Frost and Eddie Moran to help you take up the slack when time is hanging heavily on one’s hands. The Morton seems to be gaining ground all the time and it ought to. It is always spick and span. Now while I was hanging around Grand Rapids wondering what I should do next. I received a wire from H. F. Heldenbrand. cf the ‘“Hildy” gang. who demanded my presence at Lansing, en route to Pontiac, makirg me all sorts of inducements in the shape of cheap travel, reduced rates at MICHIGAN his hotel and—well, here I am, and no one knows when I will get away, if ever. At Lansing there were a lot of my old friends to call upon, and I ac- tually did get to see the Murrays, at the Kerns, Charley Kontas, at the De- troit, and lunched at George Crocker’s Olds, but laws me, this man Helden- brand was so chesty over the recent acquirement of a model “f”, of some make or other, that he speeded me away to a lot of places, which,- were it not for my card index, would be- wilder me. A. W. Heldenbrand, who made such a good record at the Kimbark Inn, Fremont (the town should have bought the hotel and given it to him, in simple acknowledgment of what he did for them), has the former Arcadia Hotel, at Alma. It is being trans- formed into what everything is which a “Hildy” touches—a wonderful stop- ping place of say forty rooms—and when he gets through with them they will be some rooms. No attempt will be made to serve meals, which will be a disappointment to many, for they know exactly how to do it, but Mr. and Mrs. Heldenbrand will devote all their time to looking after a satisfied sleeping clientele. All the rooms, both public and private, in the entire es- tablishment, are being renovated, decorated, and, in addition thereto, new springs and mattresses of the latest type are being placed in these rooms. All the homey features of the Fremont institution have been trans- ferred to the ‘“Hildy Inn,” as it is now called. In addition to a pleasant and cheerful lobby, there are provisions made for a lounge or card room, wh ch I feel sure will please the road boys, knowing what they thought of such things at the old place. To be brief, “Hildy service’—if you know what that means—will prevail. Now,. at St. Johns, I used to have a lot of good things to say about the Grand Trunk Railroad. Their agent there, a few years ago (he ought to have a superintency by this time, if he was accorded what he deserved) kept the neatest station I ever saw—bar- ring none. And A. C. Martin, who runs Hotel Steel there, had the same ailment. Will he ever have any com- petition in his field? I should say not. Why, that lad, after he has spent a perfect day in serving some of the tastiest meals I ever ate anywhere; after tucking the traveling men in their little beds, would sit up the re- mainder of the night trying to think of some scheme to make his patrons love him a little better. Since I last saw lim, he has spent a fortune—$25,- 000 at least—improving what was al- ready a good hotel, and it shines out from every nook and corner. He doesn’t sit down at the end of the day, count up his day’s profits and crawl away to sleep, but he studies hotel au- thorities, goes to hotel conventions, and when he hears of a good thing, he goes ahead and applies it in his business. All right, A. C., I didn’t have much time to visit with you, but here is a mouthful just the same. Ray Reynolds has some hotel on his hands—the Owosso, at Owosso. Serves him right. He used to do the right thing ‘by everybody when he was run- ning the Wildermuth. It would still be the only hotel in Owosso, if some of the high financiers over there had borne down on Mr. Reynolds, because he was giving the traveling public ex- actly what they wanted, and they knew it, and told others about it. But he now has this wonderful new hotel, which would be a source of much pride in any larger city, and he has the town people behind him. My chauffeur, who was doing some sort cf a marathon stunt, didn’t give me half a chance to look over this prop- erty, but ] saw that the approach to it TRADESMAN Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND. Mar. June 25, 1930 “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. HRNEST W. NEIR, Manager. The LaVerne Hotel Moderately priced. Rates $1.50 up. GEO. A. SOUTHERTON, Prop. BATTLE CREEK, MICHIGAN HOTEL CHIPPEWA HENRY M. NELSON, Manager European Plan MANISTEE. MICH. Up-to-date Hotel with all Modern Conveniences—Elevator, Etc. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION HERKIMER HOTEL EUROPEAN Rates $1.25 to $2.50 RAYMOND G. REID, Mgr. Cafe in connection. 313-337 Division Ave., South GRAND RAPIDS, MICH. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. GrorcE L. Crocker. Manager. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWART R. SWETT, Mgr. Muskegon -t- Michigan Columbia Hotel KALAMAZOO Good Place To Tie To CHARLES RENNER HOTELS Four Flags Hotel, Niles, Mich., in the picturesque St. Joseph Valley. Edgewater Club Hotel, St. Joseph. Mich., open from May to October. Both of these hotels are maintained on the high standard established by Mr. Renner. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms ot 400 Baths RATES $2.50 and up per day. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. R. D. McFADDEN, Mgr. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. European $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popuiar Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. ae 1ST EE po AERTS June 25, 1930 MICHIGAN TRADESMAN was highly satisfactory, and I am go- ing back and do the rest of it. But, please remember that Mr. Reynolds always did and always will look good to me and I shall never fail to express myself fully on the subject. Over at the Harrington, Port Huron, I had another surprise handed to me. We hotel men always used to say of “Jack’’ Anderson, that he would always make it decidedly hard for ho- tel promoters to get in their insidious work there, for the reason that he kept so far ahead of them in improvements that the town’s people never had an excuse for something “better.” Ander- son always beat them to it. Why, when he announced to his colleagues at Detroit (Statler) that he had taken over the Harrington, they gave him the merry ‘ha ha.’ Now he could give them all better jobs than they ever had. He has made money and spent oodles of it in reconstruction such as I never believed was possible. And he has the results to show for it. New decorations, new bath rooms—a lot of them—new furnishings, carpets, the cleverest coffee shop I know of any- where. Why the “huckleberry’’ sys- tem could never provide for any com- munity what “Jack” has done for Port Huron. With massive rooms, such as one seldom finds nowadays, but which are always pleasing, he gives them everything modern. Not only that, but this surprising young fellow has identified himself with the industrial, commercial and social interests of Port Huron and with the co-operation of one of the best little women I know of, he is “sitting pretty.” A few years ago, Mrs. Myrtle Lindsey was making a struggle to es- tablish a business at Imlay ‘City, which became a reality, and continued for a long time. Conditions not being favor- able for transient trade, she acquired the former Cadillac Hotel, at St. Clair, and proceeded to run it “Lindsey” fashion, which had worked out satis- factorily at the old stand. She has suc- ceeded wonderfully, and sure deserves every blessing which comes to her. At hotel meetings, she is ever popular, has ideas which are worth while, and possesses the ‘best wishes of the writer for continued prosperity. Down at Rochester is the St. James Hotel, and at the St. James Hotel are Mr. and Mrs. James W. Smith, who have been operating it so long I doubt very much if they could tell me. Now, everyone who ever attended the Mich- igan hotel conventions up to three years ago, will remember the judicial looking outstanding individual who looked like and to whom we gave the appellation of William Howard ‘aft. Well, that was Mr. Smith, who has just celebrated his 83rd birthday, but who has not been able to attend hotel meetings recently because of the loss of one of his lower limbs. But he likes to talk about hotels and associa- tion affairs, and it was a pleasure hav- ing the opportunity of once more meeting him, and the faithful wife who has watched over him so. carefully through his affliction, and has been his helpmeet for a lifetime. The Manistique House, a landmark in Escanaba for over seventy years, is being torn down and the site will be used for a business block. The latest report is to the effect that E. S. Richardson, of Hotel Kerns, JT ansing, who recently acquired the Hotel Carling, Jacksonville, Florida, has further aspirations and designs to acquire a chain of hotels in that and other Southern states. John A. Golden, formerly owner of the Golden Hotel, Howard City. passed away at that place last week. He had large interests in local commercial affairs. W. L. Cartwright, who has con- ducted Ramona Park Hotel, Harbor Springs, for the past five seasons, will have charge of same again this year. Mr. Cartwright ranks as one of the most efficient resort hotel managers in the entire country and has made a suc- cess of Ramona Park. He has a hotel of his own in Florida, which demands his attention every winter. He was formerly manager of Hotel Perry, Petoskey. Forest Beach Inn, Harbor Springs, will be conducted this year by W. M. Hill, of Saginaw. Many improvements have been made and Mr. Hill an- nounces that this vear a sharp reduc- tion in rates will be made. Frank 'S. Verbeck. Camp Leases in National Forests. What is your idea of a vacation? Is it a quiet nap under a shady tree? or the thrilling exertion of a ‘bear hunt? In either case, there is every facility and opportunity for realizing it. With the exception of a few small areas, which are managed as game refuges, ail of the ‘National forests are open to visitors for hunting and fishing, sub? ject only to State game laws. Streams are periodically and ade- quately stocked with fish. All forms of wild life are so protected and managed as to render the greatest good to the greatest number of the sportsmen who visit the forests. Visitors may camp on the National forests and stay as long as they like. Dead wood for fuel is plentiful and free. Sanitary measures are enforced to protect the purity of the waters. In most of the forests tourist camps have been improved along the principal traveled highways. Here are pure drinking water, camping facilities, fire- places, sanitary provisions and registry booths for the convenience of the tourist. These camps are free. The only re- quirement is that the visitor observe the Golden Rule of leaving his camp clean, and obey the directions for care with his camp fires. In the National forests of the West the Forest Service policy of leasing to the individual or community or civic group a little ‘bit of National forest land for exclusive use and occupancy as a Summer home has been long es- tablished. This same policy has been adopted by the National forests in the East and South, and a similar oppor- tunity is offered to the massed millions in our great Eastern centers of popula- tion. In these Summer home sites or colo- nies, lots will be rented or leased to in- dividuals desiring to construct Sum- mer homes, under annually renewable permits, at rates as low as $15 per year. Where the residents’ invest- ment will be heavy or some other cir- cumstance makes it desirable, a 15- year term lease can be granted as low as $20 per year. Permits for Boy Scout, Y. M. C. A. or other semi-public camps are grant- ed on annual or term bases at nom- inal rates. The Summer home permittee will be expected to erect, in the first and sec- ond years of occupancy, an appropriate cabin. No standard designs are pre- scribed, but the plans of the permittee must be approved by the forest super- visor before construction is begun. The whole purpose of the Forest Service in this feature is to secure de- velopments harmonious with the sur- roundings. Strictly sanitary disposal of all wastes, garbage or wash waters is required. Of course it is not necessary to build your own home in the forest. There are good hotels and boarding houses within or very near practically all of the forests, particularly in the Eastern district. The entire forest is open for your tents. You may enjoy this kind of life, camping first one place, then an- other, and perhaps in this way find the location best suited to your needs for a Summer home. __H. M. Sears. —__# + -«_____ Report of the Michigan Board of Pharmacy. ‘Lansing, June 23—Complying with your request of June 19, I enclose herewith copy of our financial report for eleven months. Of course, this re- port will be read at the convention in Saginaw this week. It is not the complete report for the fiscal year end- ing June 30. I might state that we will have from seven to ten thousand dollars to add to our receipts at the end of June, which will make our report look a lot better. If the convention had been held in July we would have had a com- plete report. I wouldn’t care to have you print the report for eleven months unless you make a statement that it is only eleven months, and not a complete statement for the whole year. G. M. Benedict, Director Mich. Board of Pharmacy. Receipts and Disbursements From July 1, 1929, to May 31, 1930, Inclusive. Apprentice Certiilicates _._._--$ 545.00 Registered Pharmacist, Kirst Examination ____.._______ 1,395.00 Certificates ___.. 4,185.00 Re-examination 1,218.00 Reciprocal Registration, from. other states .___________ $70.00 Reg. Assistant Pharmacist, First Examination _.__..._____ 760.00 Certiesgtes 960.00 Re-examination oe 012.00 Itinerant Vendor Licenses ~__~__ 10,475.00 Drug Store Licenses, one year __ 2,658.00 Drug Store Lice..ses, one-half CO 144.00 Other fees (including)— Temporary Permit _____$21.00 Duplicate Cert. __.__.. 28.00 Grades Reciprocal _____- 19.00 Reinstatement fee ______ 39.00 Rebate on Tel. Bill ____ 6.99 113.99 Total receipts from all sources $23,635.99 Disbursements Classified. Personal Service _. .... - $17,365.87 Supplies, Material, Contractual @OUECen soe 11,387.24 5q Equipment 09.75 Total Disbursements ________ $28,812.36 Disbursements in excess of MECCRDCS ee $5,176.37 Report of Activities. Total No. Applications for Apprentice Certificates -_-_.._.___ 545 Reg. Pharmacist First Exam. __._ 93 Reg. Pharmacist Re-exam. _.~--~__ 406 Reg. Pharmacists Certificates issued 279 Registered by Reciprocity fram GEER SEREC Ge 29 Applications for Reg. Asst. Pharm., Wise Pisa 2c 7 TE CUE ee 156 Reg. Asst. Pharmacist Certificates BSAC GE 2 ee 96 Drug Store Licenses issued, one year 886 ObG- Natt year 96 Venilors Licenses issued ____--_.____ 419 Temporary Permits issued ___.______ 7 Duplicate Certificates issued -__.____ 28 Registration Reports for Reciprocal @andidates 2.2. 2 Registered Pharmacists Reinstated_. 2 New Drug Store Licenses _~_________ 125 Warrants issued for Violation of Prarmacy baw 9 6 @orvieted 2a 6 Acquitted =o... 2 0 The total number of drug stores in Mice... . 2542 ———__»—___ Paris Hints About Fur Coats. Turn on the electric fan, sip an ice- cold lemonade and hearken to the fur coat news from Paris. First of all, stressed above everything else in the 1930 fur coats. The dress- maker influence has brought about darted waistlines, larger collars, flared treatments and longer lengths—from four to five inches below the back bend of the knee. All but the swagger sports types are slightly fitted. Tie belts mark the natural waistline. That slender look will be retained through deft manipu- lations of the fur pelt. styling 1s and leather often Fur fashions that are on the way; the three-quarters length fur coat; the short fur jacket for street wear; the fitted fur cape for evening; the elbow sleeve ermine jacket for evening. have outstanding importance: caracul, kidskin, Furs that will fashion dyed ermines, mink (including mink paws), lapin, beaver, Persian lamb, some leopard and seal. ‘Squirrel is preparing to stage a come-back. Since the silhouette has had such radical influence on sleeves, a similar tendency will be noted in an even more elaborately cut sleeve for fur coats. ——_~+-+___ Our Day. The day is done! Compeling till its sun ls sinking in the West; As though It too would rest When tender shadows fall So quietly—on all The earth— Because the day is done. Nor thrill Like when the morn teturned again! The waking chanticleer Instinctively did hear Aurora speeding on— To run her marathon Of worth And quicken sons of men. The dawn, the eve Are creeds All men believe Conformists of the day And its majestic sway. Yet homeward turn anew At specters falling through The veil Which twilights only weave. The day has won Another crown Upon Its weathered brow Ere night Did fall athwart the light! Yet—falling proved the test Of quietness and rest Again, Until the morrow’s sun. Charles A. Heath. RAMONA PARK HOTEL HARBOR SPRINGS, MICH. On Little Traverse Bay Large, modern hotel, elevator and every eonvenience. Excellen cuisine. Indoor and outdoor golf, tennis, riding academy and all outdoor sports. For further informa- tion, address W. L. Cartwright, Harbor Springs, Mich. Hotel Hermitage European Grand Rapids, Mich. RATES: Room and Bath $1.50 - $2 JOHN MORAN, Mgr. DRUGS Michigan Board of Pharmacy. President—J. Edward Richardson, De- troit Vice-Pres.—Orville Hoxie, Grand Rap- s. Director—Garfield M. Benedict, San- dusky. ' Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. _ ee Michigan State Pharmaceutical Association. President — Claude C. Jones, Battle Creek. Vice-President—John J. Walters, Sagi- naw. Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding. Yale. FIVE IMPORTANT CHANGES Recommended By President Jones To Michigan Druggists. Another year has rolled around and we are again assembled in convention to help place pharmacy on a higher professional plane and to discuss ways and means to improve our business conditions. 3efore considering the work to be done let us review briefly the past year in Michigan pharmaceu- tical history. We have had a great loss since we last I refer especially to the death of Herb Hoffman last fall. It was my privilege to be rather intimate- met. ly associated with him for the six years preceding that time and I know of no one who had the best interests of pharmacy more at heart than he or of anyone who worked harder to bring about a better condition for pharmacy. When the separate Pharmacy was of our State government, largely through the 3oard of made a department influence of Mr. Hoffman and the gov- ernor at the time, Mr. Groesbeck, Mr. Hoffman department and was its first director. Of his work there everyone knows and none better organized the than those of us who were privileged to work with him. He was equally well thought of by his fellow citizens of Sandusky. his funeral. the schools were closed and all flags were at half Thus the entire town showed its deep regret for one had for druggists. No This was evidenced at All places of business and mast. who years been one of its prominent greater tribute could have been paid to the president of the United States than Sandusky paid to Herbert H. Hoff- man. Another loss to the Michigan State MICHIGAN’ Association was the death of Charlie Frantz, of Bay City, a former member of our committee. I Pharmaceutical executive was not so well ac- quainted with him as I was with Mr. Hoffman, but I do know teem in which he was held by his fel- of the es- low druggists and all who knew him. Others among our members have probably been called to the Great Be- yond during this period, but these two were the only ones to whom my at- tention has been called officially. As to the accomplishments of the past year—this being an off year with no legislative session—there is not much to report. However, we did atc- complish something for the people of the State and those druggists who hold liquor licenses. This accomplish- ment is of interest to all of us_ be- cause it shows the value and necessity of organization, and also the efficiency of the officers and the attorney of the N. A. R. D. In less than two weeks after our complaint the matter was rectified, which is United States Government Perhaps the best way to tell you just to read the corre- some speed in matters. what happened is spondence. On May 12 I received a letter from the Prohibition Department at Detroit, stating that a retail druggist had no right to fill prescriptions for alcohol because the regulations stated that all distilled spirits must be sold in orig- inal containers. I replied as follows, sending a copy to Mr. Brockmeyer: We are in receipt of your ruling pro- hibiting the sale of bulk alcohol on physician’s prescription. Inasmuch as alcohol is not obtainable in original eight ounce sealed containers, the ef- fect of this ruling is to deprive the sick of the use of pure grain alcohol, a de- privation which was not intended by the eighteenth amendment nor by the Volstead act. As president of the Michigan State Pharmaceutical Association, the writ- er is forwarding to our attorney at Washington, a formal protest against such regulation with a request that he take the matter up directly with the Department to secure a modification of the ruling. Dear Mr. Brockmeyer: I am en- closing a letter received to-day from our Prohibition Administrator, to- gether with my reply, which is partly self-explanatory. Upon receipt of this letter, I tele- phoned the U. S. Industrial Alcohol Co. at Detroit to find out whether al- cohol is obtainable in small sealed con- tainers. They told me that they did not have it that way and knew of no TRADESMAN one who had. They also telephoned the Prohibition Administrator to dis- cover if he knew where such could be obtained and were informed that he did not know of any place. I also learned from them that similar letters to ours had been mailed to all drug- gists in this State holding liquor li- censes, hence my action as representa- tive of the M. S. P. A. In Michigan, eight ounces are al- lowed every five days instead of six- teen ounces every ten days, as our State law supersedes the National law. To me, the situation calls for im- mediate action as no one in Michigan can now legally proceed to procure al- cohol for medicinal use, although our State law expressly provides for such, until the Detroit administrator’s ac- tion is over-ruled. Personally, I think that the interpretation of Section 1607, Reg. 20, is purely local. We might add that we have been filling alcohol pre- scriptions for nearly ten years without June 25, 1930 adverse comment, as have other drug- gists in the State. Washington, May 15—Upon receipt of your letter of the 12th instant, I communicated with the legal and ad- ministrative officers of the Prohibition Bureau in the Treasury Department, after which I addressed the enclosed letter to Commissioner Doran. This was done after a conference with Chairman Reimenschneider, of the Execeutive Committee, and Secretary Henry, of the N. A. R. D., who con- sidered the matter from every angle. To-morrow I shall press for the is- suance of the telegraphic instructions to your Administrator requested. We must allow the Department time in which to pass upon the issue raised. It was admitted over at the Depart- ment to-day that it has never been called upon to decide this point. As soon as I obtain a decision from the Department I shall be pleased to ad- vise you further. E.C. Brockmeyer. TWO FAMOUS BRANDS, KNOWN FOR QUALITY WHEREVER MEN BUY CIGARS THESE LEADING QUALITY CIGARS ARE GOOD CIGARS TO TIE TO Distributed Throughout Michigan by Lee & Cady GRAND RAPIDS ~ MICHIGAN GRAND RAPIDS SHOWCASE CO. TM TIT ee GRAND RAPIDS STORE EQUIPMENT CORPORATION DRUG STORE FIXTURES Planned to make every foot of store into sales space. WELCH-WILMARTH CORPORATION DRUG STORE PLANNING Recommendations to fit individual conditions. 4 oe e ne June 25, 1930 MICHIGAN TrADESMAN Washington, May 19— Referring further to your letter of May 12, when I enquired at the Prohibition Bureau to-day I was informed that the legal division had written to your local Ad- ministrator for additional information concerning his ruling in relation to the sale of alcohol upon physicians’ pre- scriptions. While I do not see the necessity for this, the Department has its own way of transacting its business and therefore we must try to be patient notwithstanding, as you say, that for the time being the citizens of your State are not permitted alcohol for medicinal purposes. As soon as I hear from the Depart- ment here, which will be when the lo- cal Administrator replies to the Com- missioner, I shall promptly advise you. E. C. Brockmeyer. Washington, May 22—Replying fur- ther to your letter of May 15, 1930, relative to a ruling of the Prohibition Administrator at Detroit, pertaining to the prescribing of intoxicating liquors, you are informed that the Ad- ministrator has this day been written and instructed as follows: “"___under the provisions of the law and Sections 1607 and 1705 (b) of Regulations No. 2, a duly qualified physician may write a prescription for distilled spirits, including alcohol, and a retail druggist may fill same where the quantity called for by the prescrip- tion is less than the quantity contained in an original package or if such an original package is not on hand by the druggist, provided, however, that the quantity prescribed shall be within the limitation fixed by the National Pro- hibition Act and the State law. In such case the retail druggist may, if necessary, fill the prescription from an original container, breaking the seal thereof for the purpose.” H. J. Anslinger, Acting Commissioner. Had we had no State or National or- ganization any individual one of us would have been months, if it ever could have been done, in obtaining a reversal of a decision which deprived the people of Michigan of the use of pure alcohol. This convention, it seems to me, should be one of the most important pharmacy of recent years. Some changes in our laws are absolutely neces- sary. The present members of the board are agreed, I believe, that two would be enough, but the law now re- quires five. Another section of our law which should be amended is the provision allowing the sale of drugs by other than druggists when situated five miles from a drug store. This provision was adopted before the days of the auto- mobile when sparsely settled sections needed a place to obtain emergency supplies. This condition no longer exists and if it is to the best interests of the people of this State to have the sale of drugs and medicines confined to competent people, it is just as neces- sary in Hickory Corners as it is here in Saginaw. There is another provision which many states already have, which should be included in any revision that we might make. That is a provision mak- ing every licensed drug store bear its share, and do its bit, toward the pub- lic good. This is done in other states by including in the annual registra- tion or annual license, association dues. I would also recommend the elec- tion by the M.S A. of members of the Board of Pharmacy, making it obligatory for the Governor to appoint those so elected. [ think this would do much to do away with politics in the enforcement of our pharmacy laws. There is another provision not adopted as yet by any State that I know of, in which Michigan might well take the lead. That is the recog- nition by law of two classes of drug stores, one class to be called phar- macies, operating fully equipped pre- scription departments, no matter what departments are operated, the other to consist of stores catering mainly to proprietary medicines and (Continued on page 30) other ELECTRIC FANS, VACUUM JUGS, PICNIC SUPPLIES, FLASHLIGHTS, BATHING CAPS, WATER WINGS, SPORT VISORS, SPONGES, TOILET GOODS, in our sample room. Grand Rapids WE ALSO WHOLESALE VACUUM BOTTLES, FILMS, COMPLETE LINE OF SODA FOUNTAIN SUPPLIES, BATHING SUPPLIES, INSECTICIDES, MINERAL WATERS, CARBONATED DRINKS, CHAMOIS SKINS, See us about Store Fixtures. Also complete line of ROGER’S Brushing Lacquer, House Paints, Varnishes. Complete display CWT oO Hazeltine & Perkins Drug Co. Michigan JUICE EXTRACTORS, KODAKS, ELECTRIC LANTERNS, BATHING SHOES PERFUMES, OFFICE SUPPLIES. Manistee WHOLESALE DRUG PRICE CURRENT Prices quoted Acids Boric (Powd.)-- 10 @ Boric (Xtal) -.10 @ Carholic ____-___ 38 @ Cutie 52 @ Migistic _._____ 314%4.@ Nittie 9 @ Creme 1 @ Sulphuric _____-. 3144@ Tartare .--- Ammonia Water, 26 deg... 07 @ Water, 18 deg._. 06 @ Water, 14 deg... 5%@ Carbonate --_---- ~ 20 @ Chloride (Gran.) 08 @ Balsams Copaiba ____-___ 1 00@1 Fir (Canada) -_ 2 75@3 Fir (Oregon) -. 65@1 Por 2 3 25@3 Tor os 0 oe 2 00@2 Barks Cassia (ordinary). 25@ Cassia (Saigon) -. 50@ Sassafras (pw. 60c) @ Soap Cut (powd.) ge eo 20@ Berries Cubeb 22 @ Bish oo 22) @ Juniner _.__.....__. 10@ Prickly Ash —..___ @ Extracts Eicorice —_______ 60@ Licorice, powd. __ 60@ Flowers Arniea, 20 75@ Chamomile Ged.) 30@ Chamomile Rom. @1 Gums Acacia. ist ______ @ Acacia, 2nd ----- @ Acacia, Sorts __._. 35@ Acacia, Powdered 40@ Aloes (Barb Pow) 35@ Aloes (Cape Pow.) 25@ Aloes (Soe. Pow.) T5@ Asafoetida ------ 50@ Paw oo 90@1 Camphor ---~----- 8s7@ Guaiac ______.. @ Guaiac, pow’d --- @ Ging) SOU ee @1 Kino, powdered__ @i Myrrh @l Myrrh, powdered @1 Opium, powd. 21 00@2 Opium, gran. 21 00@21 Shellac, Orange 50@ Shellac, White 55@ Tragacanth, pow. @1 7 Tragacanth __.. 2 00@2 ¢ Turpentine —____-- @ Insecticides Arsenic .._______ 08@ Blue Vitriol, bbl. @ Blue Vitriol, less 08@ Bordea. Mix Dry 12%@ Hellebore, White powdered ------ Insect Powder__ W%@ are nominal, based on market the day of issue. 25 00 50 25 30 60 50 30 Lead Arsenate, Po. 13144@27 Lime and Sulphur Dry a 09@ 23 Paris Green ---. 26144@46% Leaves Buche 202. @ 90 Buchu, powdered @1 00 Sage, ee 25@ 30 Sage, 4 loose -- @ 40 Sage, powdered-_-_ @ 35 Senna, Alex. ---_. 50@ 75 Senna, Tinn. pow. 30@ 35 Uva Urea __._...... 20@ 25 Oils Almonds, Bitter, true 2 7 50@7 75 Almonds, Bitter, artificial ~.____ 00@3 25 Almonds, Sweet, true = 50@1 80 Almonds, Sweet, imitation ---. 1 00@1 25 Amber, crude -- 1 00@1 25 Amber, rectified 1 50@1 75 AMSG) 2 00@2 25 Bergamont ---- 6 50@7 00 Cajemut —_—___... 00@2 25 Cassia: _.____ 3 00@3 25 Castor 2... 2. 1 55@1 80 Cedar Leaf ----- 2 00@2 25 Citronella —_.--- , 00@1 20 Gloves ._________ 4 00@4 25 Cocoanut ------ 27%@ 36 Cod Liver ------ 1 40@2 00 Croton _-_.___ 6 00@6 25 Cotton Seed -_-. 1 35@1 50 Cubans —._.___. 5 00@5 25 Rigeren 4 00@4 25 Eucalyptus -—---.. 1 25@1 50 Hemlock, pure_. 2 00@2 25 Juniper Berries_ 4 50@4 75 Juniper Wood ~— 1 50@1 75 Lard, extra ____ 1 55@1 65 Lard, No. 1 _... 1 25@1 40 Lavender Flow__ 6 00@6 25 Lavender Gar’n_ 1 25@1 50 Bemon. 4 00@4 25 Linseed, raw, bbl. @1 15 Linseed, boiled, bbl. @1 18 Linseed, bld. less 1 25@1 38 Linseed, raw,less 1 22@1 35 Mustard, artifil. oz. @ 35 Neatsfoot -.-..- 1 25@1 35 Olive, pure -__. 4 00@5 00 Olive, Malaga, Nelow . 3 00@3 50 Olive, Malaga, sreen 2 2 85@3 25 Orange, Sweet 6 00@6 25 Origanum, pure @2 50 Origanum, com’! 1 00@1 20 Pennyroyal ---. 3 00@3 25 Beppermint -_-- 5 50@5 70 Rose, pure __-_ 13 50@14 00 Rosemary Flows 1 25@1 50 Sandelwood, E. LC 12 50@12 75 Sassafras, true 2 00@2 25 Sassafras, arti’l 75@1 00 Spearmint ...___ 7 00@7 25 Sperm —_ __-_ = 1 SO@E 7 (Ramya 7 00@7 25 Tar USP o. 65@ 75 Turpentine, bbl. _. @ 56 Turpentine, less 63@ 76 Wintergreen, leat 6 00@6 25 Wintergreen, sweet Direh: 2200 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed ____ 4 50@4 75 Wormwood, oz. —- @2 00 Potassium Bicarbonate —- -_- 35@ 40 Bichromate -— _-- 15@ 25 Bromide =... 69@ 85 Bromide ........_. 54@ 71 Chlorate, gran’d. 21@ 28 Chlorate, powd 16@ 2: Or Stak 17@ 24 Cyanide 30@ 90 logide _...._.__. 4 06@4 28 Permanganate 224%4@ 35 Prussiate, yellow 35@ 45 Prussiate, red —_ 70 Sulphate _.....__ 4 40 Roots mibanet |... 30@ 35 Blood, powdered. 40@ 45 Calamus 35@ 85 Elecampane, pwd. 20@ 30 Gentian, powd. ~ 20@ 30 Ginger, African, powdered ______ 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jamaica, powdered —____ 45@ 60 Goldenseal, pow. 6 00@6 50 Ipecac, powd. -- 5 50@6 00 Licorice 35@ 40 Licorice, powd.._. 20@ 30 Orris, powdered. 45'@ 50 Poke, powdered_. 35@ 40 Rhubarb, powd. —_ @1 00 Rosinwood, powd. @ 50 Sarsaparilla, Hond. ground @1 10 Sarsaparilla, Mexic. @ 60 Seullis =e 40 Squills, powdered 70@ 80 Tumeric, powd._. 20@ 25 Valerian, powd.__ @1 00 Seeds AMIS@ @ 36 Anise, powdered 35@ 40 Bird. i9 222.) 13@ 17 Canary oo 10@ 16 Caraway, Po. 30 25@ 30 Cardamon _____- 2 50@2 75 Corlander pow. .40 30@ 25 Bi es 15@ 20 Fennell _....____ 35@ 50 Wiaxe 9%@ 15 Flax, ground -. 9%@ 15 Foenugreek, pwd. 15@ 25 hems 8@ 15 Lobelia, powd. -- @1 30 Mustard, yellow 17@ 25 Musard, black... 20@ 25 Poppy 222505) 15@ Quince Sabadilla | 1 Sunflower -_----- 12@ 18 Worm, American 30@ 40 Worm, Lavant —_ 6 50@7 00 Tinctures Aconite .._.__.._.__ @1 80 Aloes 2.0 @1 56 Asafoetida __---- @2 28 Antena: @1 50 Belladonna —____ @1 44 Benzoin ...._._.. @2 28 Benzoin Comp’d_ @2 40 Buchu . 2... @2 16 Cantharides --_- @2 52 Capsicum: ._...... 2 28 Cacegna ........ D1 44 Cinchons .......... @2 16 Colehicum —______ @1 80 €ubebs ___.__._ @2 76 Dieitalia @2 04 Gentian @1 35 Guising 0 @2 28 Guaiac, Ammon... @2 04 Jodineg 20 @1 25 Iodine, Colorless_ @1 50 Fron, Cla, 22 @1 56 Ring 22s @1 44 Myrrh oo 2 52 Nux Vomica -____ @1 80 Opium 5 40 Opium, Camp. _. @1 44 Opium, Deodorz'd @5 40 Riwoer @1 92 Paints Lead, red dry -. 13%@14%4 Lead, white dry 135%@14%4 Lead, white oil 13%@144 Ochre, yellow bbl. @ 2% Ochre, yellow less 3@ 6 Red Venet’n Am. 34%@ 7 Red Venet’n Eng. 4@ 8 Putty 2s 5@ 8 Whiting, bbl. ___ @ 4% Mie age oe 5%@10 H. Prep._. 2 80@3 00 fee Prep. -- 2 80@3 00 Msceillaneous Acetanalid —..... 57@ 75 Aw 06@ 12 Alum. powd. and ground _....... 09@ 15 Bismuth, Subni- trate 2 00@2 40 Borax xtal or powdered —...... 06@ 13 Cantharides, po. 1 25@1 50 Calomwe: 2 72@2 82 Capsicum, pow’d 62@ 75 Carmine ..... 0@9 00 Cassia Buds --_-. 30@ 40 Cloves 40@ 50 Chalk Prepared__ ao 16 Chloroform 49( Choral oe J 20@1 50 Cocaine ._....... 12 85@13 50 Cocoa Butter _._. 60@ 90 Corks, list, less 30710 to L 40-10% Copperas —... 0s@ 10 Copperas, Powd. 4@ 10 Corrosive Sublm 2 25@2 30 Cream Tartar _. 35@ 45 Cuttle bone -_. 40@ 50 Detxrine 2 6@ 15 Dover’s Powder 4 00@4 50 Emery, All Nos. 10@ 15 Hmery, Powdered @ 15 Epsom Salts, bbls. @03% Epsom Salts, less 34%@ 10 Ergot, powdered __ @4 00 Flake, White -._. 15@ 20 Formaldehyde, lb. 12@ 35 Gelatine 2. 80@ 90 Glassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. @02% Glauber Salts less “a Glue, Brown __-. 20 30 Glue, Brown Grd 180 22 Glue, White -.._ 27%@ 35 Glue, white grd. 25@ 35 Glycerine oo 17 ae 40 Hops 2 75@ 95 Jqgine |. 6 45@7 00 lodoferm —_..___ 8 00@8 30 Lead Acetate _. 20@ 30 Mace 2. @1 50 Mace eo, @1 60 Menthol! _....__. 00@8 00 Morphine ____ 13 ‘seus 33 Nux Vomica ____ 30 Nux Vomica, pow. ue 25 Pepper, black, pw. 57@ 70 Pepner, White, p. 75@ 85 Pitch, Burgundy. 20@ 25 Quassia ...._____ 122@ 15 Quinine, 5 oz. cans @ 60 Rochelle Salts _. 28@ 35 Saccharine _____ 2 60@2 75 Salt Peter ..____ 11@ 32 Seidlitz Mixture 30@ 40 Soap, green _._.. 15@ 30 Soap, mott cast _. @ 25 Soap. white Castile, G4SQ oo @15 00 Soap, white Castile less, per bar _.. @1 60 Soda Ash 3@ Soda fo aa ane 10 Soda, Sal Spirits Cia @1 20 Sulphur, roll _.._. 4@ ll Sulphur, Subl. __ 140 10 Tamarinds ______ 20@ 25 Tartar Emetic __ 70@ 75 Turpentine, Ven. 50@ 75 Vanilla Ex. pure 1 50@2 00 Venilla Ex. pure 2 25@2 50 Zine Sulphate __ %@ 11 Webster Cigar Co. Brands Websterettes 38 50 @ineds . ss 38 50 Webster Cadillacs __ 75 00 Golden Wedding Panatellas ________ 75 00 Commodore -___----_- 95 00 MICHIGAN TRADESMAN June 25, 1930 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues = _— == ADVANCED DECLINED Pork Lard Evaporated Milk AMMONIA Kaffe Hag, 12 1-lb. Strawberries Parsons, 64 oz. ------ 2 95 ANS ee 615 No. : 4 50 Parsons, 32 oz. ------ 32. All Gran. 16 oz. _.. 225 No. i 3 00 Parsons, 18 oz. _----- 420 All Bran, 10 ez. —___- 270 Marcellus, No. 2 ___.. 3 25 Parsons, 10 0z. ~----- 270 73 Clam Chowder, No. 2. 2 75 cee eae eer Clams, Steamed. No. 1 3 00 Instant Postum, No. 8 5 40 Cams, Minced, No. i 2 & instant Houstum, No. 10 450 Finnan Haddie, 10 oz. 3 30 °ostum Cereal. No. , 2 = Clam Bouillon, 7 0z.. 2 50 Post Toasties. 368 -- 2 8° Chicken Haddie, No. 1 2 75 Post Toasties, 248 5 Fish Flakes, small —. 1 35 Posts Kran, 24s ---- 2 Cod Fish Cake, 10 oz. 1 53 Vilis Bran, 12s ------- 1 98 Gove Oysers. 5 oz. -. 1 75 Roman Meal. 12-2 th.. 3 35 Lobster, No. l Star 2 90 Cream Wheat, 18 ---- 390 9 Shrimp, 1, wet —----- 2 00 Cream Barley, i¥ ---- 3 40 Gard's, 4% Oil, Key __ 6 10 Ralston Food, 18 ---- 4% Sard’s, 4 Oil, Key __ 5 00 Maple Flakes, 24 -.-- 250 Sardines, 4 Oil, k'less 4 75 Rainbow Corn Fla., 36 250 Salmon, Red Alaska__ 3 35 silver Flake Oats, 188 140 Salmon, Med. Alaska 2 60 Silver Flake Oats, 128 225 sSaimon, Pink, Alaska 1 95 1 90 Ib. Jute Bulk Oats, Sardines, Im. %, ea. 10@22 4 bay eae ae 7 — Im., %, Sol = : Ralston New Oa Sardines, Cal. ._ 1 35 4 ie als. oe ag : 60 Ralston New Oata, 12 2 - Tuna, %, Curtis, doz. 3 60 25 Ib. pails, per doz. 19 15 Shred. Wheat Bis., 368 385 ‘Tuna, %s, Curtis, doz. 2 20 25 Ib. pails, per doz. 1915 Shred. Wheat Bis., 728 155 Tuna, % Blue Fin -. 2 25 i Triscuit, ~~ a ; og Tuna. 1s, Curtis. doz. 7 00 Wheatena, 188 ------- APPLE BUTTER CANNED MEAT Quaker, 24-21 oz., doz. 2 15 Quaker, 12-38 oz., doz. 2 35 BROOMS Bacon, Med. Beechnut 2 70 : Jewell; dow. 25 Bacon, Lge. Beechnut 4 60 BAKING POWDERS Standard Parlor, 23 Ib. 8 4-4 a ~ 1. yay — : a Arctic, 7 oz. tumbler 135 Fancy rans, 2 5 Sok Bat 2 oc Gus a en Te. ee 2 Ex. Trey. Parlor 26 lb. 10 00 Beef, 3% oz. Qua. sli. 2 25 Revel fos, aos 1 EE 175 Beef, 5 0z., Am. Sliced 3 00 Royal, 6 0z., doz. ---- 7 Sk he 278 Beef, No. i, B'nut, sll. 4 60 Royal, 12 0z., doz. -- 4 95 oo Beefsteak & Onions, s 3 70 Royal, 5 Ib. -------- 25 40 Chili Con Car., 1s --- 1 35 Calumet, 4 oz., doz. 95 BRUSHES Deviled Ham, %s -_-- 1 50 Calumet, 8 oz., doz. 1 85 Scrub Deviled Ham, %s _--- 2 85 Calumet, 16 oz. doz. 3 26 colid Back, 8 in. ---- 159 fiamburg Steak & Calumet, 5 Ib., doz. 1210 Solid Back, 1 in. ---- 1 75 Onions, No. 1 ___--- 3 16 Calumet, 10 Ib.. doz. 18 60 pojnted Ends -------- 125 potted Beef, 4 oz. _-_. 1 10 Rumford, 10c, per doz. 95 Potted Meat, % Libby 52 Rumford, 8 oz., doz. 1 85 Steve Potted Meat, % Libby 90 Rum‘ord, 12 oz.. doz. 240 | 10 Potted Meat, % Qua. & Rumford, 5 Ib.. doz. 12 560 Shaker -------—------ 200 Potted Ham. Gen. % 1 46 1 $60 Vienna Saus., No. % 1 45 K. C. Brand Fecriess = Vienna Sausage, Qua. 95 Pp Veal Loaf, Medium -- 2 26 10c size, ce l6c size, No. 40 : = Baked Beans 20c size, No. 2) Campbells | eee ic os 25c¢ size. Quaker, Oz. 22 60c —s BUTTER COLOR Fremont, No. 2 ------ 1 25 80c size Dandelion ~----------- 285 Snider, No. 1 -------- 1 10 10 Ib. chy 4 don... 6 76 Snider, No. 2 —------- 1 26 CANDLE Van Camp. small ---. 90 BLEACHER CLEANSER iectric Light, Sie i Ves Ge oe iG Lizzie, 16 oz.. 128 ---- 215 piimper, 40 Ibs ie Paraffine, 68 --------- CANNED VEGETABLES BLUING 14% Paraffine, 128 ------- Hart Brand Am. Ball,36-loz..cart. 100 Voicing ___.__--_--- 40 Quaker, 1% oz.. Non- freeze, dozen ------ 85 Boy Blue, 36s, per cs. 2 70 Perfumed Bluing Lizette, 4 0z., 12s -- 80 Lizette, 4 oz., 24s -- 1 50 Lizette, 10 oz., 12s -- 1 30 Lizette, 10 oz., 24s -. 2 50 BEANS and Hospi 00 lb. bag 00 Brown Swedish Gonee :: Pinto Beans -------- Red Kdney Beans -- ; White H'd P. Beans 7 Col. Lima Beans ---- 14 Black Eye Beans -- 16 Split Peas, Yellow -. 8 Split Peas, Green ---- 9 Scotch Peas —--------- BURNERS a a No. 1 and S to QU White. peony and 2, doz. BOTTLE CAPS Ob! Lacquor, 1 gross pkg., per gross BREAKFAST FOODS Kellogg’s Brands. Corn Flakes. No 136 2 Corn Flakes. No. 124 2 pkg., per gross Tim Me Fe LL. Pep, No. Krumbles. 9 ‘ Bran Flakes, No. 624 2 Bran Flakes No. 602 1 Rice Krispies 6 oz. _. 2 Rice Krispies, 1 oz. -- 1 75 75 50 0U 00 an 6 25 16 Tudor, 6s. per box -- 30 CANNED FRUITS Hart Brand Apples No, 10 2 5 75 Blackberries No 2) 75 Pride of Michigan ---- 3 25 Cherries Mich. red, No. 10 ----12 50 Red, No. 10 a sercrae 00 Rea. No.2 4 4 25 Pride of Mich. No. 2-- 3 65 Marcellus Red ------ 3 25 Special Pie ----------- 2 70 Whole White --------- 3 10 Gooseberries No: 100 00 Pears oe 19 ox. glane ....-._.-- 5 65 Pride of Mich. No. 2% 4 20 Plums Grand Duke. No. 2%. 2 25 Yellow Eggs No. 25 26... 3 2s Black Raspberries No. 2 3 T’ride of” Mich oer Back __ 25 00@28 v0 SALT i ole Spices foe Choice -___ 35@36 BO ena 4 1ort Cut Clear26 00@29 00 Colon.al, 24, 2 Ib : a ee aan gou, Fancy ____ 42@43 GELAT Colonial, 36-1% ______ yy Cloves, Zanzibar -... @50 1 Jell-O, 3 doz “ Dry Salt Colonial, leah 24-2 = , assia, Canton _- 3 ie pe pang oe OF HS pene aetneis.17 ey Bo. . oe tc ma. oT oe Coren ymouth, White _... 1 6 a ion ae Med. No. 1, 100 ie Ge | ee oe is | Gidiea: (0 oy Quaker, 3 doz. ___.. 2 a ae roo Bee. 70 tb. = Mace, Poe ------ - Mine, 4. a ee : \ackers eat, 5 2 oN fae oa ee ou SURESET PRODUCTS oo. ee ee “a Maced Gs ukes oe Gee : ° pea , : ‘Tre. ’ ’ Ee Made in Grand Rapids Bel Car-Mo Brand 50 Ib. tubs ___ savcuce “4 Buie 4 bo Ilb., each x. Nutmegs, 70@90 - oz. @4 TWINE and Home Owned 24 1 Ib. Tins 4 70 301m. pails advance %& Gok oe eee Nutmegs. 105-1 10 Bes coe i oe “ Sus 4 aoe cae 10 Ib. pails ____adv. ce % Baker Salt, 280 lb. bbl. 4a Feprer, Black ___- : otton, 3 ply Balls -__- 13 ic gale " case -_ 2 90 . pails ten Fay 24, 1u Ib. ne bbl. 4 0 1) @so. Wool, 6 ply to “ ; SF i ane oo S palia | ladvnne 30. 3 Ib., pe ---- 2 40 a a on ic ie 28 bl. oe aoe ---- 4 on \ oe Ground In Bulk s VINEGAR PETROLEUM PRODUCTS ompound, tubs _____ 12 oe ppickacy. Smoked . ae aes _--- @40 ee: 40 Grain 23 } From Tan 740 pc cl ee Zanzi ae yhite Wine, 80 grain_- 23 L Red Grown Fa ale Suasages 3 wat ao Canton ______ oa White Wine. 40 grain__ 26 ‘| Red Crown Ethyl ia | Bologna -__ ] abnor ey Corkin --_-- @35 — | hl Lae Mustard ————-___--_ @32 wie -T Frankfort ___ Pepper ang --—-——— 139 No. 0, per ING in Powe oe a 21 N per, Black _.._ ss @49. os NN@ . per gross -____- su : Perfecti ron Barrels Veal (0) Peiaitlitlagy een @50 No. 2) Ber Sross .._. 3 ees ee ca. oxtess on Kerosine _. 14.6 Tongue, Jellied _______ epper, White 7 aan No yer gross _____ aoe sert, 4 doz. ___ 320 V: ma Gasoline 38.1 Headcheese oe 35 poruer, Caveime -- - @40 Heerl - ber gross ____. 2 $e Sureset, Gelatin a [ Mannie sl 18 aprika, Spanish --__ @45 ichoaee per doz yu » 26 0z., 1 doz... 5 1SO-V - Sm Rochas kas te / 4 Ice Cream - Pg fg Ad oa Ham — ak oe No. 3, doz. 2 00 owder, 4 doz oq. «Light arrels Ss, Cer. 14-16 lb. @27 Seasoning TE Oe ib Finest Pudding 320 eee coerce 1 Hams, Cert. 0. @e Chili Powad i 5 ng Mediu 16-1 -. Skinned C owder, Ise __-_ 13 Ww poe 1 doz. Coun- Heavy oes 77.1 Hae. a ee @27 -Clery salt. 3 oz = OODENWARE i G0Z) COUR i, Honus 7 . ee Sage, ee : oe ° nest ge cnebk oon 3 20 Ex. Hews SL ee sa a aces beef @ Onion “Salt ee 90 Bushels wore ae nen mam ae BION EN scien ta ee orcs z S, Narrow be ere gees & Lemon- Pee had Hams __ w jee fe "34 leis ; = oake handles nane. 1 ib i ’ oz. Ass’t | - Oat Sees % OZ. ce ‘ sheis, hucrow hand. : j Cc ; Han rc —@ Kitche ---- 3 25 rood ha v band. ice ee 1 80 arine Boiled Hains 20 ° SS rg oo oe 4 50 ice ‘aca oe bose Envelope Style, 3 , linced Hams... 39 Marjoram. 1 es yas 20 Market. s sh ane su . 3 doz. B 13 ~~~ @20 Savor - | oz, _.__. $e Market single handle carton, ass’t flavors 2 1 acon 4/6 Cert. 2 Savory, 1 02 Market, extr: . Jo ? 0 24 @32 Free Run’ : Tl + sa------ 90 pli xtra --__ 1 4 tron Barrels Fi un'g, 32 26 oz. 2 40 five. fod, ; Splint, large __ ou JELLY AND PRESERVES” Mediu W722 ee eee re ee 80 Splint, medium ~~ 7 5y . pails (4340 fangs a ess, : jon, a0 Of. 2 . _ Smal ... b 4 coe 30 Ib. pails 1 83 Specia tae 68.1 Rump. new. 29 0035 00 oe 50 a 2p e > oz., Asst., doz. 90 cial heavy _______. 65.1 BG 5 00 RCH Ch : ) 7 ’ 00) wWetre Heavy ee s : ur y Pure Pres., 16 oz., dz.°2 4u Pen eee ae "2 65.1 Beet Liver °- eouax m , Corn partes : gal., aaah 2 w JE . Teanmidslon: Oil oc! 64 Use ee 17 T Sahin ord, 40 Ibs. __ a el, 10 gal., each__ : 7 8 02z.. ae 3 winok € oe a aa ren Pork soos es ad 24 a ine Mule Team a tees pee? ao 3 to 6 gal., per gal. __ 2 ae oo 36. Finol. 8 oz. Oy 4 50 wor nce----------+ 10 ’ . packages Doe fee! Ib. pkgs. 3 60 : cans, doz. \ 48, 10 E ae 35 Cream, 48- oT _okeomanaanine Ferewat i) Pio Bh, Roney Bue Tow Ege eee 1h Save Go ey Ee capes nbrugge Brand , 40, 1 Ib. __ 8. ancy Bl ee 12 at. Ge --+- 2 vv Carload Distributor S Parowax, 20, 1 Ib. —. oe fancy Deed "ee ---- 5.65 14 «qt. oonuanos” _ 2 85 a / SOAP Gloss 12 at: Flaring Gal. Jr. 5 0 A rgo, 48, . on : = ©. Ue : SKS fm Pan. 106 bez Ge Ares. 12 3 - pkgs. 3 60 Dairy ay utch Tea Rusk Co ro ce 100... 3.85 Argo. 8 5 ib ie so Tra Brand Fe y , oo 475 Silve Ss . 29 MM 36 : sis Nz _ 47) Silver Gloss, .8, ouse, W seers per case ____ 4 26 Flake White, 0 ao . a sii 64 pkgs Te 3 34 owes Wood, : can " , : } reac? 1 ger, 48- + ---- mp Ls rolls, Der cane 2 26 Grdma White Na. 10s 3 7 Tiger A8-1 --------_- is hn o tis, Choke as We » per case ____ 1 50 Jap Rose, 100 box io er 50 ibe 0 at, wood __ - bo 18 cartons, per case -_ 1 70 Fairy, 100 box _______ : oo © Kat saving 1 Nucoa, 1 Ib, ----_----- 21 eo oe Pan’ Olive, 144 box 10 50 Mouse, spring ________ ye Nucoa, 2 and 6 Ib. --- 20% milona. gercaas 5 oe | LAv® 100 box a. 10 a a. 66 ld = Yetagon, 120 ________ 5 f Corn Tu Wilson & Co.'s Brands ee Pummo, 100 box” ———- wy Blue Karo, No. 1% __ 2 7 Galvanised certified oe - nomdar. 12 pt. cans 3 00 Hammer -_ 3 75 aa Par 60 -- 5 70 a oe No. 5, 1 dz. 3 i ee eae a ; 3 tere ue mats “eee ae oe Gg aah sore ee ie ee tae t7 fea Garo. Fp Fs -- 371 ‘alvanized ..__ 6 75 Uuoolar (Rol ofo2 G0 jranul . rilby S i (Jo ee 9 6 — PICKLES “hoe Wi de Gavter Hae, us we fa es 293 Washboards MATCHES 5 Medium Sour oe Wiiwieas am, Na te 46 Brae aoa Diamond, 144 box 4.40 gallon, 400 count -- 4 75 Res ----------- 1 00 &, per doz. 48 i G long sinsle | 6 oe Searchlight, 144 eae Gh imit. 4 single ___ i co ‘ Sweet COD FISH ' - Maple Fiavo Double Pecclaca = b um unio Red Label, 144 ba 4 Zu 16 Gallon Sen Middles —- CLEAN Orange, No. 1 . Single Peerless ______ 8 50 Ohio Blue Tip, 144 bux o ww 5 Gall » 2250 ----_- Gi 20 SERS Urange, No rier 2 dz. 3250 North Peerless ____.. 7 30 hel Ta Tip. 720-lc 4 00 ee ‘ee ee ee es - 6 1 doz. 409 Universal one o-” hs eliable, 144 ------ 3 15 pili Pickias 0 Wood taxes, Pure tnt hae 7 a +P : -- Pickles Woo % Mapl - Federal, 144 -------- 3 95 a < to Tin, doz.__ 10 26 we pay Jud Kanuck yeltgate oy : Wood Bow! eg SE Senne Kanu pega mn 20 HE in Butler een : : -- -- 2 in, Butt " uaker, 5 gro. case--- 4 26 32 oz. Glass Thrown Zz ” . HERRING “ is in, Butter UTE a uu NUTS—W olland He aple Gin Buiter 0 Ls uv Almot.ds na 26 Dil! Pickles Bulk Mixed, Ke — ice ke Ga a -* Brazil, ‘New a 17 5 Gal., 200 ---------- 5 26 Mix a eo So Welehs. er gab 2. 2 16 WRAPPI = 2 1 §16Gal, 60. i ss ed, half bbls. __._ 9 76 ---- 3400 py NG PAPER y Mixed -------- 24 «45 -Gal., 1300 zune Mixed, bbls se bre, Manila, wh Filberts. Sicily ------ ee ae ey 00 Milk Sa 17 50 COOKING OIL No. 1 Fibre Ite UO% cada pik onion ee PIPES ii eee 1 00 Mazola caches < » Jumbo, s 3 Cob, 3 doz. in bx. 1 00 ‘ ers, half bbls Pints, 2 doz a 06 oT aes a 25 00@1 Ww. a . -- 9 15 Quarts, 1 ae Toe 6 o5 Kraft Stripe ____ ae ou : oes PLAYING CARDS ake Herring Tee fe nen yen 5 rion — pee doz. 2 65 % Bbl., 100 Ibs. ____ 6 50 5 Gallons, % doz. — i 30 lea CAKE See per doz. ---. 2 25 . CLEA s dagic, 3 doz. _ : Y -------------- Tubs, 60 Count, fy. fat 5 50 4 SC So ‘ soe $ doz 2 1 \ Salted Peanuts Mackeral s ABLE SAUCES "ew ght, 1% doz. __- ao POTASH Tubs, 60 C Lea & Perri ab ast Foam, 3 -4 46 4 Babbitt’ ount, fy. fat 6 00 n, large. 600 east F doz. __ » abbitt’s, 2 doz, ---- 275 Pails, 10 Ib. Fancy fat 150 80 roe Perrin, small__ 3 35 eam, 2% wa |b 36 : oct casee 0690 peccaue «Royal Mint —_________ : es, $4.80 per case Royal Mint ------- : ° Fle AST—COMPRESSE = sc mann, per doz. ae Fancy, “Yu b ceses<272" 30 FIVE IMPORTANT CHANGES. (Continued from page 27) | so-called side lines, candy, soda water, etc. There has been some discussion lately, mostly among college profes- sors, of some such plan, and there is much to be said in favor of it. If pharmacy is ever to be thoroughly recognized as a profession it is our prescription and manufacturing de- partment that will bring that result, and not our lunch counters. Then, too, the regulations could be less strict for stores in the second class, a registered pharmacist not nec- essarily having to be on the job every minute, particularly if the clerks left in charge were instructed not to sell poisons or, better still, if the articles requiring professional knowledge for their sale were segregated and locked up during such absence. Everyone knows that there are hundreds of stores now operating with one regis- tered man, although it is_ strictly against our present law. When I was on the Board there were 300 stores operating thus in Detroit alone. Ar- rests were made then and have since been made without altering conditions much and to me it looks as if the pro- vision in our present law, requiring a registered man in charge at all times, is about as hard to enforce as the pro- hibition law. I am not in favor of the enactment or the retention of any law which works an injustice on a major- ity or even a large minority. I am sure that you will agree with me that quite a large minority of our storcs do not need and cannot afford a regis- tered man at all times. One class of steres could. style themselves pharmacies and the other class as drug stores, with a lower li- cense fee for the drug store and a much more strict supervision of the phar- macy. This would give the public more adequate protection in matters of health than our present method, for no amount of college training is ever going to make all pharmacists equal— there will always be good, bad and indifferent. It would not take the public long to learn that there are professional pharmacists. Those druggists who are now running the other type of stores could continue to do so and go to a ball game now and then or spend an evening at home without fear of arrest. Another thing, this distinction al- ready exists. You cannot possibly class the kind of stores that Leonard Seltzer runs in Detroit or Jack Dyke- ma in Grand Rapids in the same cate- gory with those run in the slum dis- tricts of Detroit or the type operated at the crossroads, yet the legal re- quirements for running them are ex- actly the same. The only question which remains in my mind is, Is it wise to recognize that distinction by law? Is it feasible to pass such a law and enforce it. I think it is and I wish that you would give the question some thought and discussion here at the convention and more when you get home, for there are many details involved in such a plan if adopted, which would require the best thought of all of us. MICHIGAN There is one further recommendation I would make and that is that resolu- tions ‘be passed stating your wishes on all these subjects or any others that may come up, but that the final draft of amendments be left to a com- mittee composed of your officers and the executive committee and_ the Board of Pharmacy or some sub- committee those men might select. There are then these five questions which seem to me to be of prime im- portance at this convention. 1. The number of examinations necessary per year. 2. Elimination of the five mile clause. 3. Some feasible method to dis- tribute the cost for ‘benefits obtained on all stores rather than on a few. 4. Election instead of appointment ‘of Board members. 5. Full discussion of a plan for two classes of stores. But there is one point we must never forget. Pharmacy laws are not passed for our benefit but to protect the pub- lic who do not know and cannot be expected to know values in medicine. Therefore it is up to us to use our knowledge for the good of the people who by law issue to us our registered . pharmacists certificates. We should do this not only in recommendations for good legislation, but also in our places of business. We should insist more than we do, on knowing the merit of preparations we are asked to sell. I do not refer to prescription items— there the physician is the judge—but to the vast number of proprietary medicines we are asked to stock. There are only a few of these, I am glad to say, which are obviously fakes. It is to protect themselves against those few fakes that the people through the Legislature enact pharmacy laws. Let us do our plain duty in this re- spect more in the future than we have in the past. : In our Association we have many splendid workers, men who in many instances sacrifice their time for the benefit of all of us. During the past year almost all the members of every committee have performed their work faithfully and well, but especially men- tion should be made of the work of Ben Bialk and your Secretary, Bob Turrel. Both have worked harder than anyone else to make this year a suc- cess for our Association and have done as much as anyone to help our Saginaw members make this conven- tion a,success. I want to thank all the members of all the committees for their assistance during the year and to thank you all for the honor bestowed upon me at Battle Creek last August and I bespeak for my successor the same loyal support and co-operation you have given me. Let us make each succeeding year better in our Associa- tion work. —_~+ ++ Late Mercantile News From Ohio. Columbus—John J. Baird, manager of the Columbus store of Hanan & Co. and a past president of the National Shoe Retailers Association, as poten- tate of Aladdin Temple, nobles of the Mystic Shrine of Columbus, led a party of 300 Shriners and their wives to attend the annual meeting of the TRADESMAN Imperial ‘Council at Toronto, Canada. Mr. Baird is a representative to the council and entered into the delibera- tions of the Imperial Body. Warren—Edwin A. Neal will hence- forth conduct the business of Kinna- man & Neal of Warren, under the style of the Neal Shoe Store. Dissolu- tion of the partnership of Kinnaman & Neal took place on June 1. Ed. Neal has been in the shoe business for some forty years, during which time he spent fifteen years on the road selling shoes. His store will continue to handle high grade footwear. Ottawa—Steely Smith was recently made manager of the Union Stock Yards here, succeeding Merle Hum- mon Smith in this capacity. The plant is owned by a Fostoria company. Middletown—Harry Klayman, retail ready to wear and tailor, 1720 Central avenue, has filed a voluntary petition in bankruptcy in U. S. District Court in Cincinnati, listing liabilities of $2,- 472 and assets of $1,294. Mansfield — Malcom Cone, men’s clothing and furnishings has filed a yoluntary petition: in bankruptcy in the Cleveland U. S. District Court, listing assets at $11,240, and_ liabilities at $11,746. Cincinnati—Carrie Paris, trading as Carrie Paris & Co., retail jewelry and novelties, 813 Walnut street, has gone into involuntary bankruptcy. Sched- ules list assets of $4,800, of which $3,- 800 is stock in trade, $700 machinery, tools, etc., and $300 open accounts. Liabilities are $10,677, of which $10,- 177 is unsecured. Columbus—J. M. Giddings Co., June 25, 1930 ready to wear, 106 East Broad street, has filed a petition in voluntary bank- ruptcy in the U. S. District Court here. The petition was signed by J. M. Gid- dings, president. The liabilities are estimated at $15,205, and the assets at $10,401. The company has been oper- ating the store for about eighteen months. Lorain—I. H. Kramer, trading as Lorain Army & Navy Store, lists as- sets at $600, liabilities at $2,477. There are twenty-six creditors, none with claims in excess of $500. Cleveland—Irving L. Kane, trading as Kane’s Place and Palace Tie Shop, retail men’s clothing and furnishings, lists liabilities of $30,521 and assets of $23,056, the latter consisting of stock of merchandise, $10,000; cash on hand, $40; vehicles, $1,023; machinery and tools, $6,763; stocks and bonds, $4,375; insurance, $129; unliquidated claims, $717. Liabilities consist of unsecured claims, $26,422; secured claims, $3,815; taxes, $119; wages, $164. Cleveland—Sam Schwartz, dry goods, 126 St. Clair avenue, lists assets at $1,150, liabilities at $3,018. There are forty-three creditors, the only creditor with claim in excess of $500 being Hibshman Bros., Cleveland, $515. Hubbard — Homer D. McMurray, men’s clothing and furnishings, lists assets at $9,374, liabilities at $13,941. —_+ + You can standardize almost any- thing but human life. Man refuses to be standardized. ——— To succeed in the future, you must break with the past. It has stood the test of time and the most discriminating tea drink- ers of the age. Sold only by The Blodgett-Beckley Co. MEMBER INDIA TEA BUREAU TOLEDO, OHIO TEA Always Sell Rowena Yes Ma’am Graham Rowena Golden G. Meal LILY WHITE FLOUR ‘‘The Flour the best cooks use.’’ Also our high quality specialties Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Rowena Pancake Flour Rowena Buckwheat Compound Grand Rapids, Mich. June 25, 1930 “Are We Meat Minded.” (Continued from page 21) competitors do not have. You should capitalize that knowledge. The average home-maker knows less about the quality of meat and the value and use of the different cuts than she does about any other food. Too many housewives buy meat largely or entire- ly upon price. She buys the cheapest and then complains about the quality. Of course, cheap meat of poor quality is better than none, and a large part of the consuming public cannot afford better. Many people, however, who can afford meat of good quality, buy the cheaper sort. These must be edu- cated to an appreciation of good meat. Personally, I’d rather eat a smaller amount of good meat than a larger amount of poor meat. I'd rather eat the cheaper cuts from a good carcass than the best cuts from a poor carcass. Many consumers are unable to select high quality meats even though they are willing to pay for it. After several trips to an ignorant or unscrupulous meat dealer who sells them cow beef at the price of choice steer beef, they are likely to lose such meat-minded- ness as they may have. Several years ago the Government began the grading and branding of choice and prime steer and heifer carcasses so that the stamp showing the grade of the meat appears on each of the principal retail cuts as a guarantee of quality. Thus, while the need cf education of the public is obvious, the consumer with the price can now purchase meat of high qual- ity, even if she knows nothing about the principles of selecting meat. In conclusion, I believe that the live- stock and meat situation may be ma- terially improved by an increase in the meatminddness of all concerned, viz., the producer, the packer, the retailer and_ the brought about most quickly by the hearty co-operation of the producer, packer and retailer: (1) by supplying the demands of the trade; (2) by hon- estly selling meat on the basis of its quality; and (3) by the proper educa- tion of the public in the selection, use, and value of meat and lard. The suc- cessful completion of such a program will result in more profitable finan- cial returns to the producers, proces- sors and purveyors and in greater sat- isfaction to the consumers of meat. Sleeter Bull. —__—__¢o~+ _ Here And There in Groceries. (Continued from page 20) $150 for the ‘boss and $75 for a clerk and totals $353.50, showing $53.50 weekly loss. This recalls Solomon’s saying: “He that is first in his own cause seemeth just, but his neighbor cometh and scareth him.” For when we begin to search we uncover certain disregard factors of vital importance. First, then, Friend Lestico should know that progress never springs from consumer, This may be the average man in any line. Success comes from the exceptional among men. Second, the woods are literally full of successful merchants whose early sales did not exceed the quota shown. They succeeded because they drew MICHIGAN down far less than $150 per month. It may be good politics to say, as is here- in said, that $150 is average salary of chain managers and no owner of a business should werk for less; but it is a precious privilege of owners to work for a pittance and put in hours not limited by any union scale that they may get ahead. Such extra hours and effort for little return above a bare living are the cus- tomary investment every man who aims to be his own master willingly makes in his own future; and the man who works for vastly less than $150 per month himself in his early experi- any clerk any alone $75 per ences does not pay money whatever, let month. Success is the reward of unusual toil and effort. That always has been the rule and it will really be a sorry day for our country when it ceases to prevail. That is where Tom Hunter, James Butler, H. G. Chaffee and other great chain successes began, too. Paul Findlay. Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, June 9—On this day was held the first:meeting of creditors in the matter of Frank Damico, Bankrupt No. 4118. The bankrupt was present in per- son, but not represented by attorney. No creditors were present or represented. Claims were filed: only. The bankrupt was sworn and examined without a re- porter. Harris S. Whitney, was appoint- ed trustee and his bond placed at $100. The first meeting then adjourned without date. uf On this day also was held the _ first meeting of creditors-in the matter of Marshall G. Champion, Bankrupt No. 4111. The bankrupt was present in per- son and represented by attorney Fred G. Stanley. Certain creditors were present in person. Claims were proved and al- lowed. The bankrupt was sworn and ex- amined without a reporter. M. N. Ken- nedy. of Kalamazoo, was appointed trus- tee, and his bond placed at $100. The stock and fixtures of the estate were sold in open court to Samuel Gerber, of Kala- mazoo, for $750, which sum was consid- erable in excess of 100 per cent. of the appraised valuation of the same. The first meeting then adjourned without date. In- the matter of Taylor Radio~ Co., Bankrupt No. 4138. The sale of assets has been called for July 1, at the prem- ises of the bankrupt, 12 West Burton street, Grand Rapids. All the stock in trade will be sold, consisting of radios, radio supplies and accessories, fishing supplies and accessories, together with office furniture and fixtures, appraised at approximately $1,431.09. All interested in such sale should be present at the date and time stated. June 11. We have to-day received the schedules, reference and adjudication in the matter of Steve B. Lynch, Bankrupt No. 4148. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of St. Joseph, and his occupation is that o a laborer. The schedule shows assets $250 of which the full amount is claimed as exempt, with liabilities of $1,441.10. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called and note of same made herein. June 11. We have to-day received the schedules, reference and adjudication in the matter of William H. Boyer, Bank- rupt No. 4147 The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Charlotte, and his occupation is that of a laborer. The schedule shows assets of $285 of which $200 is claimed as ex- empt, with liabilities of $2,687.26. The court has written for funds and upon receipt of same the first meeting of ereditors will be called and note of same made herein. June 12. We have to-day received the schedules, reference and adjudication in the matter of Wynn R. Pemberton, Bank- rupt No. 4150. The matter has been re- ferred to Charles B. Blair as referee in bankruptey. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedule shows assets of $6,916.66 of which $3,530.05 is claimed as exempt, with liabilities of $13,984.18. The first meeting will be called and note of same made herein. June 12. We have to-day received the schedules, reference and adjudication in the matter of Herman C. Hoffman, for- merly doing business as Hoffman’s Qual- ity Shoe Store, Bankrupt No. 4149. The matter has heen referred to Charles B. TRADESMAN Blair as referee in bankruptcy. The bankrupt is a resident of Muskegon, and his occupation is that of a salesman. The schedules show assets of $630.95, of which $575 is claimed as exempt, with liabilities of $2,549. The court has written for funds and upon receipt of same the first meeting of creditors -will be called, note of which will be made herein. June 2. Im the matter of John E. Bowman, Bankrupt No. 4123, the first meeting of creditors was held to-day. The bankrupt was present in person and rep- resented by attorney Charles H. Kava- nagh. One creditor was present in per- son. No claims were proved and allowed. The .bankrupt was sworn and examined. without a reporter. No trustee was ap- pointed. The first meeting then adjourn- ed without date, and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Ludwig Kauss, Bankrupt No. 4121. The bankrupt was present in person but not represented by attorney. No general claims were proved and allowed. One creditor was present in person. No trus- tee was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of J Victor, Bankrupt No. 4117. The bank- rupt was present in person and represent- ed by attorney Carl KE. Hoffman. Cred- itors were represented by attorneys Mac- Donald & MacDonald. One claim was proved and allowed. No trustee was ap- pointed for the present. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourned to June 19, to permit further proceedings, if desired. On this day also was held the first meeting of creditors in the matter of A. T. Mott, Bankrupt No. 4108. The bank- rupt Was present in person and repre- sented by attorney -+___ Romance in business exists only for those who regard business as oppor- tunity. ——__-> oo + BANKRUPT AUCTION SALE By order of the United States District Court for the Western District of Mich- igan, Southern Division, I shall sell at public auction and to the highest bidder on Tuesday, July 1, 1990, at 10 a. m. Kastern standard time, the assets of TAYLOR RADIO COMPANY, a corporation, bankrupt at 12 West Burton Street, Grand Rapids, Michigan, all. the stock in trade, consisting of Ra- dios, Radio accessories and supplies, fish- ing supplies and accessories, together with office furniture and fixtures, ap- praised at approximately $1,431.09. An itemized inventory and appraisal will be on hand at the date and time of sale. The property may be seen prior to the date of sale by application to the below named Custodian or Auctioneer. All sales are for cash and subject to im- mediate confirmation by the Referee. ABE DEMBINSKY, Court Auctioneer, Saginaw, Mich. CHESTER C. WOOLRIDGE, Custodian. 1225 G. R. National Bank Bldg., Grand Ralpids, Mich. HON. CHARLES EB. BLAIR, Referee in Bankruptcy. Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. FOR SALE—One 3 x 6 x 7 ft. McCray glass-front refrigerator and one 8-flt. glass refrigerator display counter and Frigidaire machine. All in No. 1 condi- tion, in use every day. . Cheap for cash. O. H. Burlew, 1508 W.. 2nd St.,. ime, Mich. 301 FOR RENT—Modern double front on the best corner in Central Michigan. Splendid mercantile location, in Mt. Pleasant, the ‘‘oil town.’’ Possession Sep- tember Ist. Myers, Cooper & Watson, Mt. Pleasant, Mich. 299 For Sale—Or might trade for an oil and gas station—a nice clean stock of shoes here. Holly Shoe Store, Holly, Mich. 292 I OFFER CASH! - For Retail Stores—Stocks— Leases—all or Part. Telegraph—Write—Telephone L. LEVINSOHN Saginaw, Mich. Telephone Riv 2263W Established 1909 32 Items From the Cloverland of Michi- gan. Sault Ste. Marie, June 24—The elec- tric fountain in the Government park was illuminated for the first time this season last week. The lighting effect has been changed and is now one of the finest of its kind in the State. The tourists enjoy the park and cars are lined up several blocks around the park with visitors from all parts of the State. Great preparation is being made for the entertainment of the American Legion International convention, ‘which will start next week. The city never looked better and if the weather re- mains as it has been for the past two weeks the Legion delegates will go back with many pleasant memories of our city. From reports received from the newspapers throughout the Northern Peninsula, we are almost confident of the nomination of our distinguished citizen, the Hon. Chase S. Osborn. We feel about Mr. Osborn about the same as did California at the nomination of Mr. Hoover. They knew Mr. Hoover, the same as we do Mr. Osborn, as one of the greatest men of the day. Having traveled extensively around the world, he knows from personal experience conditions as they really exist and what the present age needs. He also knows how to express himself as an orator. He is in a class all by himself and we are all working in his hehalf, not only because he is a Sooite, but because we consider him the best man of the hour. ‘Work on the new nine-story Win- sor Hotel, in the Canadian Soo, start- ed last Thursday. The contractors ex- pect to have the hotel ready for next year’s tourist season. The cost of the new hotel is $240,000. It will have eighty rooms, with thirty-eight other available rooms in the former build- ing. The subscription list shows sub- stantial support from the Canadian Pacific Railway, the Algoma Steel Corporation, “Limited, the Abitibi Power and Paper Co., the Soo Falls Brewing Co., T. Eaton Co., Ltd., and Lang & Ross, Ltd. The hotel will be managed by P. M. Everett and J. S. Miller, who conducted the old Winsor hotel. James Montero, the well-known gro- cer on Helen street, has been quite seriously ill for the past two weeks, but his condition is improving. The Chamber of Commerce has se- cured Douglas Malloch to address them at their annual meeting. The Chamber ‘has been very active and en- jOys a nice increase in membership. All members are boosters, which ac- counts for the good citv we have. Fishing is good at Epoufette, ac- cording to a report received last week. Nelson Bellant caught 3,326 pounds of white fish in one pond net. At the same time 9,600 pounds were caught in six nets by W. Prout and Henry Champaign on the half wav reef. At the recent price of white fish we would consider this a profitable ven- ture. Fundamental rules of business are so simple that a fool can’t learn them and so hard that a lazy man won't. Another 25 cent taxicab service was started last week bv Fred Fournier. This will give the city three separate companies which offer real service and hot competition. When vou stop to think about it, it is cheaper to call a taxi at times than to drive your own car and drive around many blocks to find a parking space during business hours. The Pleasant View Laundry, at Cedarville, was destroyed bv fire last week. It was insured. The owner has decided to rebuild at once. Some of our local ball fans expect to organize a soft ball league in the near future. If successful, they ex- pect to play once or twice each week in the evening at Brady park. MICHIGAN Life goes along like a song for those who do to-day what should be done to-day. Francis Andary is constructing a completely equipped open-air archery range on Spruce street. When com- pleted it will give the Hiawatha land representatie sport. A complete lighting system is being installed, so the sport may be enjoyed in the eve- ning as well as in the day time. James Robertson, manager of the New Method Laundry. left last week for the East. where he will be married to Miss Brown, popular teacher in our high school. After an extended wed- ding trip they will return to the Soo, where they will be at home to their many friends. Sam Sorenson, who for the _ past year has been employed at the Ballen- singer market, has opened a new gro- cery store on his own account. Mr. Sorenson has made many friends who wish him every success in his new venture. The new location is at Spruce and Barbeau streets—a good location in a good néighborhood. It takes some people so long to be sure they are right that they have no time left to go ahead. John Henry Quinn, prominent in Ishpeming’s business life for a long term of years, passed from life sud- denly last Saturday even'ng at the family home on High street. Mr. Quinn had spent Saturday after- noon in Marquette at the home of his sister, Mrs. M.:C. Scully, and he ar- rived home shortly before 6 o'clock. He stated that he was rather tired and that he would lie down for a few minutes. At a quarter after the hour of 6 he was dead, a victim of a weak heart. He was born in Wita, Wisconsin, on August 6, 1856, and there he spent his early Ife on a farm. At the age of 16 he went to Hancock, where he finished his education at the high school in that city. After being grad- uated he entered the employ of his uncle, the late Edward Ryan, a prom- inent copper country merchant. In 1880 Mr. Quinn and his brother, M. C. Quinn, of Negaunee, came to Ishpeming and opened a drv_ goods store under the firm name of Quinn Brothers and thev erected the business block on Main street which now hous- es the Annex Cafe. The partnership existed for three years, when M. C. Quinn left to open stores in Champion and Negaunee. John H. Quinn con- tinuing here. He later transferred his stock of merchandise to the Mildon block. corner of Main and Bank streets, and there he remained until he retired from the mercantile busi- ness. Mr. Quinn took a keen interest in mining affairs on the iron ranges and he was a partner in the company which worked the Moore mine, a low grade silicious propertv on the Cas- cade range. The mine was later sold to the Oliver Mining Co. He was instrumental in placing several other iron ore properties with mining or- ganizations and ‘held at the time of his death an interest in the advanced royalty of the Tully mine, in the Iron Réver field. His last mining transac- tion was the turning over to the Cleveland-Cliffs Iron Co. the Heidel- tach lands, on the Cascade. For a number of years Mr. Quinn served the city of Ishpeming as as- sessor. He also was engaged in the commission ‘business, handling flour and feed. Mr. Quinn was highly regarded by a g-eat manv staunch friends in Mar- anette county. He was ‘honest and fair in his business dealings; devoted to his family and friends, and had al- ways a kindly word for everyone. Ishpeming has lost one of its best citizens. His only lodge affiliation was the Modern Woodmen of America. The tourist season is now under way and will within a very few weeks TRADESMAN be at the height of the season. With the close of school in June, the big rush to the resort country starts and the Upper Peninsula is going to get its full share of recognition. Each year more tourists visit the great play- ground to the North of the Straits of Mackinac, coming in from Canada, Wisconsin and Lower Michigan. They enjoy our fine highways; the hospital- ity of the people; the streams and lakes: the climate. There are not sufficient accommodations as yet, but these w:ll be provided for those who do not’ care for the life in the open. Camping grounds are numerous and most of them are open to the public free of charge. The people of this district should do everything possible to aid tourist tr2vel and there is much that they can do. Hospitality is one of the main thoughts to keep out in the foreground at all times, and we believe that the people up this way practice being decent to their fellow- men. The visitor who is_ treated fairly and squarely is goine to come again and he is going-to advertise the place to his friends. Above all, let’s show everv respect to the traveler. William G. Tapert. —_>+>—___ Late Business Information. ‘Cotton and wheat prices faded rap- idly last week, the former to levels not seen since 1914 and the latter sub- stantially under the dollar a ‘bushel mark. The response of the Farm Board was to stop lending money on these products at a fixed price and re- turn to its original policy of determin- ing collateral values by cash market prices. ‘The radio industry is bound to be stimulated by the “Radio Metropolis” which Rockefeller interests associated with Radio of America are planning in New York at a cost of $250,000,000, designed to provide operating studios on a huge scale, great laboratories, large theaters, and the means of mak- ing available to listeners the perform- ance of every musical and cultural en- tertainment worthy of a world audi- ence. The 1,060 chain systems which have reported to the Federal Trade Com- mission, it has just been announced, operate 56,674 stores. Only 91 of these companies, having 48,650 stores among them, have as many as fifty each. Grocery chains numbering 262 have 38,421, 145 shoe chains 4.213, seventy-two variety chains 3,594, twenty-four tobacco chains 3,328, and 104 drug chains 1,554. Practically all the large chains have been heard from. So far as they go these are the first official figures on chains. At the convention of the National Association of Retail Grocers last week the secretary-manager, C. H. Janssen, strongly urged the setting up of a National legislative bureau to watch the proceedings of law-making bodies in dealing with proposals touch- ing retail food distribution with a view to securing uniformity among laws on the subject. The clothing trade is interested in the news that John David, New York chain of clothing stores, has announc- ed its intention to displace Stein-Bloch National advertised clothing entirely with its own merchandise under private mark. David, it is said, spends more in local newspaper advertising than some of the National clothiers do in National advertising. The step is said June 25, 1930 to ibe not inconsistent with belief that National ‘brands are best in other lines. A. M. Karagheusian, manufacturer of Gulistan rugs, in announcing an ex- tension of its advertising to include New England, remarks: “Recovery from depression can be brought about only by actual investment in promo- tion campaigns.” Elgin National Watch announces that its net earnings in the four months ended April 30 were about half the sum earned in the same period of last year, due in part to foreign competition inspired by abnormal im- portations anticipating the new duties, smaller sales volume, and larger pro- motion expenses. —_+-+>—___ When On Your Way, See Onaway. Onaway, June 24—City Clerk Dan Farrow has been busy this week mark- ing the parking zones on State street and calling especial attention to the State law pertaining to parking in front of fire hydrants, driveways and close proximity to street intersections. The Chamber of Commerce trans- acted a lot of business at the last regu- lar meeting held in the ‘Schlienz ban- quet hall. The publicity committec report shows the erection cf a quan- tity of road markers on roads leading to numerous places of interest. The large welcome sign at the en- trance to the city limits is being re- painted and lettered with new wording, headed with the city slogan as above, followed with names of lakes, streams and camping grounds. he large new sign INFORMA- TION is conspicuously displayed at Will Gregg’s studio, the place where every courtesy is shown the tourist and infonmation cheerfully extended t> assist in making the visitor feel at home. W. E. Koepsell, chairman of the Dairy Committee, is rapidly making preparations for the annual dairy picnic to be held at State Park, Black Lake, during July. Equally so, the Onaway-Cheboy- gan County Fair Association will hod a big meeting at the city ‘hall this week for the purpose of conducting another successful fair this fal. Vacation time is here; the people are coming, coming with a smile and they are being greeted with onc equally broad and a hearty handshake as we direct them to the vacation land surrounding the land of many happy surprises. Many familiar faces, together with new ones, present a regular home coming. Squire Signal. ——_--2.-~2___ Overcoat Prospects Not Bright. The outlook for fall business in men’s overcoats is not bright. At the present time, retailers have purchased between 50 and 60 per cent. of their initial requirements and are very cau- tious in placing orders, The double- breasted box coats in staple shades and fabrics are expected to maintain the popularity which they enjoyed last season. While there will be no appre- ciable decline in prices, overcoats will be better values, with improved styling and fabrics, at last year’s quotations. -——_2---.>_____ Six New Readers of the Tradesman. The following new subscribers have been received during the past week: H. R. Johnson, Newaygo. F. L. Bristol, Fremont. C. E. Pearson, Fremoit. John Betten, Fremont. S. S. Rogers, Holton. Ray Martin, Holton, ‘ The Searching Finger of Fire Who wouldn’t like to have his name on the front page of the home-town parer and those of the surrounding towns, woven into a story of some big, worthwhile accomplish- ment? But suppose the story told of a disastrous fire—a fire which spread to other homes, per- haps made families homeless, some of them penniless, with helpless children clinging to despairing parents, wondering what it is all about. In the above picture you see the accusing scar of a previous rubbish fire in the rear of a retail store and in spite of it a second pile, awaiting the searching finger of fire, the stray spark, the discarded match or cigarette. Rubbish and litter is not only a serious fire hazard. It is an offense against public welfare with which no good citizen wants to be charged; because neglect of duty along these lines frequently leads to a disastrous con- flagration, bringing great loss toa community. TIME TO PLANT BUCKWHEAT SOY BEANS MILLETS SUDAN GRASS ALFALFA Write, Wire or Phone us for Prices Phone 4451 DISTRIBUTED BY ALFRED J. BROWN SEED CO. 25 Campau Ave. Grand Rapids. Michigan Is CT SUSURUAEUSRAUGUAUDUAELOUGTOGQUOSRGROCORRCRGNURONOUQGLUNGRONOUORRUQCUCLEUQUGUGOOEOROQSOQGNONGLORGROROOOGOOD%: STRENGTH THE MILL MUTUALS Lansing AGENCY Michigan Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGAN'S LARGEST MUTUAL) AND ASSOCIATED COMPANIES x Combined Assets of Group $63,982,428.15 20% to 40% Savings Made Since Organization FIRE INSURANCE — ALL BRANCHES Tornado—Automobile—Plate Glass ECONOMY TEPUEUEUETEREU CR CU COC CEET TCE TL CREE TEETER TT EE EMEA EOE CCT EE TECH EU UEROGREOTREOUOGEUOUOUEUOUQUQUQEQOCHOOUOREUOUOUOQORORONGQUNQNQUQUQEQQUNONS Why Sacnifice Profits? It is not necessary when you stock and sell well-known merchandise on which the price has been established through years of consistent advertising. In showing the price plainly on the package and in advertising Baking Powder Same price for over 38 years 25 este 25 (more than a pound and a half for a quarter) we have established the price—created a demand and insured your profits. You can guarantee every can to give perfect satisfaction and agree to refund the full purchase price in which we will protect you. Millions of Pounds Used by Our Government