NLPOX SSSi ULAR A HD 3) * ot 5 Ns A \ Loz ERED SS SRR ENS Ny oe 5 Ligne SAWS De eae ( RAE YEN Ee NN TIncnecr EPMO) J MOMENT SANSOM ECC CW We ges Cow Ey di OA DS” aS SO fe B” ees Ze RS Ne * \) xe. yy, ee SS CCN ies DA “ie pa Saktg aaa twa EPC EN cy 2 WIVES SO 7 @ Cy NOC KG ORO = SS AS) Pe a GZ aN When On Your Way, See Onaway. Onaway, July 1—We cannot pile all the attractions out on the main street in plain view. There wouldn’t be any fun in it anyway. The pleasure in seeing things is go- ing after them; ask questions; let’s get acquainted. The information leads you to vaca- tion land, be it for a single day or the entire season. : H. G. Eastwood, of Grand Rapids, representing the Campfire ‘Corporation, says, “Say, Squire, I would give any- thing to get a bouquet of those showy lady slippers such as I saw yesterday.” “Well, my dear friend and_ visitor, wish I could get away for an hour or so, we would go and get some; but I’m quite sure I can direct you to a nearby swamp which is the home of these beautiful flowers. my favorite flowers. Just take the road North go- ing around the East shore of Black Lake and through the State Park: cross Rainy river bridge and just as you come to Cold creek (you will know it because the water is nearly ice cold and flows underground for some distance) watch closely for an old indistinct road turning to the right, leading into an open space showing evidence of at one time being a logging camp. Continue through into the swamp beyond.” In a few hours Brother Eastwood returned with a na- ture lover’s smile; just the faintest ripple of a smile, where the corners of the mouth cross at the back of the neck. A happy man with lady slippers galore, tiger lilies, so-called, and wild roses. “Won’t my wife be pleased when she gets this box? They'll go forward special delivery; and_ here, Squire, is enough more to make a bouquet for your window.” A more careful search in the swamp might have discovered other varieties of orchids of which there are many; the little purple, white and _ white- fringed; also manv rare varieties, such as that wonderful woman, Gene Strat- ton Porter, described. Ask the man who seeks them for a description in his own words. Squire Signal. ———_».7->——__ Under Critical Eyes. A lot of women notice the finger nails of most people they come in con- tact with. Dirt on the face is not half as offen- sive to them as dirt under finger nails, and soiled hands. It is not expected that you or any other person can make an absolutely 100 per cent, pleasing impression on every person you wait on. But your average of hits in this re- spect will be much higher if you keep your hands and finger nails clean than if you do not. We hope your store provides good facilities for washing hands; for clean hands are even more important to the store than clean display windows, % aueqpanem. siete. ....... 4 MOVEMENTS OF MERC a store here for ast nineteen years, is closing out ial e and will re- ins—The Drayton Plains i been in- capital las been retire ducted orporated all of 1 d paid in. Cut-Rate Drug Co.. 103 East Main street, has been in- corporated to conduct a retail drug store with an authorized capital stock of $50,000, $6,000 of which has been subscribed and paid in. Detroit — Perimuter’s, 8006 West Jefferson avenue, has been incorporat- wearing ap- uishings, with an author- $50,000, $5,000 being subscribed and paid in. Detroit—Murray-Turrill, Associates, Inc., 7310 Woodward avenue, has been incorporated to deal in outdoor signs, displays, etc., with an authorized cap- ital stock of $5,000, all of which has been subscribed and $4,100 paid in. Detroit—The G--A-Sales Company, Inc., 83190 Woodward avenue, has been incorporated to deaJ in general mer- chandise with an authorized capital stock of $15,000, all of which has been subscribed and $11,000 paid in. Mt. ‘Clemens—An involuntary peti- tion in bankruptcy has been filed in Detroit against Tofic Steeh, retail fur- nishing goods, by Fixel & Fixel, repre- senting A. Krolik & Co., $1,008; Wets- man & Shatzen, $93, and M. Starr Co.; $113. ed to deal in dry goods, stock of MICHIGAN itility Ice Corpora- tion, 510 South Front street, has merg- ed its ice, fruit, produce and builders ies business into a stock company under the same style with an author- ized capital stock of $1,000 preferred, ubscribed and ~ o + 3 4 pe by n) / o Oo a ss wh paid in. Muskegon severed I h J. Yeiter furniture and undertaking establish- ment, where he has been employed for the past seven years and engaged in the furniture and taking business policy sale is »y Hoffman's, men’s and hoys’ store at 214-216 North Washington avenue, replaced Brand!’s at the same location several In order to establish the new policy a sale of the entire stock of men’s clothing is being conducted. Men’s suits and topcoats have been reduced to $9.85 in the retail classifica- tion formerly running to $20, while Hart Schaffner & Marx suits are of- fered, on a “choice of the house” basis, at $17.85. Both under its present management and that of John Brandl, the store has specialized in selling bankrupt stocks purchased throughout the Middle West. Manufacturing Matters. Grand Rapids—Horton’s All-Lac- quer Finish System ‘Corporation, 655 Kellogg street, has increased its cap- ital stock from $10,000 to $25,000. Detroit—The Cor- poration, 4485 Cass avenue, has been incorporated to manufacture and deal in electric and other signs with an au- thorized capital stock of $3,000, all of change of RES here hb which months ago. General Neon TRADESMAN f Levine: & Madi and bedding n on street, scribed and paid in in prop- erty ——_>>>____ Items From the Cloverland of Michi- gan. Sault Ste. Marie, July 1—Our city is now decorated with bunting, stream- ers. banners, flags and other decora- tions, ready to receive the American Legion delegates. Thev have a large gathering from all parts of the State, which should be the largest attended convention ever held here. Every paration for the care and comfort the visiting delegates has been made. The housing committee has met with success in caring for all. The erchants have also decorated and are eaturing special sales to attract the celebration on July 4. The business men are taking charge of the attrac- tions and have arranged for a band and various sports, picnics and base ball. Bill McGuire gave me a tip to bet on the DeTour team, as they have the best line-up and have had much practice. so that the crowd will make no mistake in spending the Fourth there. The Thomas cafe had its opening here June 28, with an elaborate menu. The cafe has been rearranged, re- decorated and transformed into one of the finest cafes in the city. Special attention is given to tourists during the season, but the cafe will continue open throughout the vear. Mr. Thomas will also continue his cafe at St. Ignace which is one of the best tourist eating places there. W. T. Feetham, the well-known jeweler on Ashmun street, will open an optical parlor in connection with his jewelry business. Workmen are installing electric fixtures which are part of the latest equipment in optical tests. A competent optometrist of many years experience has tbeen se- cured. Men can conquer everything ex- cept a sense of loneliness. Harold Gay has opened a fish mar- ket at 206 West Portage avenue. The place will be known as the Marine fish market and have as its special com- modities smoked whitefish and trout, and will do a wholesale and retail busi- ness. Fresh fish, as well as smoked fish, will be on sale. The market will also have an aquarium. We are having another carnival this week under the joint auspices of the American Legion and the trades and labor council. The Strayer Amusement Co. has never been here before and will remain for one week. The Pickford stage depot will have new headquarters. It will now be lo- cated at the Smith Taxi Co., at the rear of Daun’s cafe on West Portage avenue. The busses will leave as usual daily at 2:45 p. m., carrying freight and passengers, also mail. July 2, 1939 T. E. Logan, for many years a resi- dent merchant here, but for the past ten vears a resident of Monrovia, Calif., is visiting friends here, a guest of W. H. O'Neil. The Pines, the popular refreshment place on U S 2, near Donaldson, has opened for the season. Albert Gregg, the proprietor, will make a specialty of chicken sandwiches, as well as soft drinks. Fred Shaw, manager of the Gamble- Robinson Co., has returned from a business trip to Minneapolis. He was accompanied by his wife. The average woman enjoys being envied even more than the average man enjoys being praised. The third State ferry between St. Ignace and Mackinaw City started June 30. The schedule is the same as last year, the first boat leaving St. Ignace at 6 o'clock and every half hour until 9 p. m., leaving Mackinaw City at 6:30 a. m. and every half hour until 9:30 p. m. We are to have Tom Thumb golf for the fans here. Work on the golf courts started last week. Henry Bertram is the proprietor. The Tom Thumb is located on East Portage avenue. It will be an eighteen hole course with tees, greens, hazards and everything which goes to make a com- plete golf course. This will tbe the first of its kind located in the Upper Peninsula. A motorist has admitted running over the same man twice. The time has evidently come when there are not enough pedestrians to go round. Champion Beach, Marquette coun- ty’s beautiful park at the West end of Lake Michigamme, one of the finest inland lakes in Michigan, is being visited by thousands of Marquette county residents and a large number of touring parties. By actual count, more than 1,000 automobiles parked at the beach last Sunday. The original purchase by the county at Champion Beach was only 40 acres, but with the increasing demands that have heen made upon the place it has been necessary to increase the acreage until now more than 200 is in posses- sion of the county. The administration is done by the committee of parks of the county board and the road com- mission, and it is needless to state that the place is properly administered. The parking space was taxed to capacity last Sunday, as the popular- itv of the heach is growing more rap- idly than facilities can be provided. This will not be ‘the case within a short time, as improvements and_ additions are being hurried. The new concrete highway between Clarksburg and Champion is the rea- son for the increased popularity. It is now posstble to travel over pavement from any of the towns of Marquette county almost to the park entrance. The public wants to travel on pave- ment and will avoid dirt highways wher possible. The Michigamme Beach will come in for its share of patronage when the highway is hard surfaced ito that village. This should be within the next year or two. This is another splendid park and on the same beautiful body of water. The people want recreational areas, so the State, counties and cities are doing everything within reason to pro- vide them. Robbers entered the store owned by I. Malsin at Republic, last Wednesday night and made away with consider- able loot. The safe was broken into and the cash register was rifled. Jewels to the value of $2,000 were taken, together with $200 in cash and a valuable collection of rare coins. An investigation showed that the robbers entered the store through the base- ment door, which had been pried open. To date no trace of the thieves has been found. The Malsin store was formerly owned by Louis Levine. William G. Tapert. RPP rans a accpinmecancep sca * A July 2, 1930 MICHIGAN TRADESMAN Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granulated at 5.40 and beet granulated at 5.30. Tea—Everybody connected with the tea market agrees that the past week has been very dull. This refers to first hands business; consuming demand has been good. Ceylons, Indias and Javas are still the favorites, selling bet- ter than the other grades. There is a little demand for Japan and Chinas, but not much. neglected. Prices have shown no par- ticular change during the week, al- though there has been some shading on undergrades of Ceylons. Coffee—The market on green Rio and Santos sold in a large way. for future delivery has had another very dull and easy week. The market is in a very unsatisfactory condition from the holder’s standpoint. There have been some little spurts of firmness during the week, but they have amounted to nothing. The fact is that with stocks on hand now the new crop coffees, which will be available before long, there is entirely too much coffee for the demand. There is nothing to do about it but except to let the price drop to a point corresponding with the actual conditions. No important change has occurred in green Rio and Santos in a large way, either spot or future, Milds are unchanged for the week. The jobbing market on roasted coffee is exactly where it was a week ago. The consumptive demand for coffee is steady. Formosas are still Canned Fruits—Prospects for heavy production in canned fruits generally during 1930 has had the effect of deadening buyer interest in futures, and from the attitude now shown by the trade, booking will be conducted on a most conservative scale during the coming pack year. Peaches will be plentiful, according to reports from California, even if the pack is curtailed by agreement ‘between canners and growers. Apricots look lighter than last year, but cherries, prunes, apples and pears will be abundant, taking prospects for the country as a whole. Hawaiian pineapple will be more abundant than ever ‘before, state re- ports from the primary market. Canned Vegetables—It is too early to get a slant on the coming corn and tomato pack, but reports from the leading centers of production indicate moderately large acreages. A ‘bumper tomato crop is expected in California, latest advices indicate. The Southern pack of peas was almost a complete failure, but a good crop is anticipated in Michigan, Wisconsin and other Mid-West centers, and New York State production looks heavy. Dried Fruits—The strong statistical position of the major dried fruits is borne out by steadiness of prices dur- ing a comparatively quiet market. Some weakness has been shown ‘by a seller here and there in the last two or three months, and an unsettled con- dition has prevailed when consigned stocks were large. However, there iS very little dried fruit now here on con- signment from the Coast, and there are few sellers who show weakness anywhere in the list of dried fruits. Interest in dried fruit futures has lagged, but this year such an attitude particularly on the part of the local trade, is not surprising. Prospects for good-sized crops of the major lines, continued poor export movement, and, perhaps above all, the cagey manner in which the New York trade has, in recent years, regarded futures, account for the lack of interest exhibited so far this year. Prices on future dried fruits, of course, are hardly out, only two or three Coast packers having named on prunes, apricots and peaches. Canned Fish—This is the short cycle year for Alaska salmon. Carry- over on the Pacific Coast has been comparatively light, except in pinks. Production on the Columbia River is so far behind that of last year. Salt Fish—There has been a slight additional firmness in mackerel during the past week because of the small catch on the Eastern Shore up to now. Prices have not been advanced, how- ever. Norway and Irish mackerel are still very scarce on account of failure of the catch in both districts. Cheese—Cheese has been dull dur- ing the past week, but with rather steady prices. Receipts are very mod- erate and the demand light. Beans and Peas—In spite of the fact that the new tariff increases the rate on imported dried beans, which have been coming in in substantial quantities for several months, the market is still dull and neglected. In fact, it is easy from top to bottom, and it would seem as if nothing could rescue the bean market from the despondent con- dition which it has been in for several weeks. Dried peas are also not want- ed and weak. Nuts—There has ‘been no feature of outstanding importance in the past week’s market for nuts in the shell, activity ‘being of a normal routine summer time nature, and with little interest being shown in futures. Fu- ture pecans sold in a fair way a week ago, but this week there have been no important bookings ‘heard of. The Georgia pecan outlook is strong, and a short crop is expected on account of damage ‘by the borer. A posting re- ceived from Bastrop, Tex., stated that, according to present prospects, the pecan crop in that section will be cut short this year, due to incessant rains in the spring and deterioration ‘by in- sects. The crop in that section was short last year. Brazils in the shell were quoted firmly on the spot this week. There has been little buying for import, as the primary market has been forced out of reach of local buy- ers by European bidding. Nut meats exhibited a strong tone this week, but it was difficult to determine what the market was, because full adjustments of prices to meet the new tariffs have not ‘been completed. Rice—Advices from the South again made mention of drouth in many rice- growing sections and with signs of salt water making its appearance. This is disturbing, although no serious damage would result, provided the weather improved in the near future. Business continues to move along in the usual routine way, without any exceptional features. Prices are firm and stocks are light. Arrivals from the South have been very moderate. The local market is still below the Southern basis. Syrup and Molasses—The market for sugar syrup, in spite of the light demand, is steady on account of the light supply. Compound syrup is sell- ing in a very small way at unchanged prices. Molasss has a small but steady sale, mostly fancy grades. Prices are unchanged, —_—_+~- + Review of the Produce Market. Apples — Transparent stock from Southern Michigan commands $3.50 per bu. Asparagus—$1.10 per doz. for home grown, Bananas—5@5%c per Ib. Beets—50c per doz. bunches for home grown. Butter — The market has shown nothing sensational since the last re- port. The week started with a weak feeling, but later the situation firmed up a trifle on account of limited re- ceipts and advanced ic. Jobbers hold 1 lb. plain wrapped prints at 34c and 65 lb. tubs at 33c for extras and 32c for firsts. Cabbage—Home grown commands $1 per bu. iCarrots—O0c per doz. bunches for home grown; $4.25 per crate for Calif. grown. Cantaloupes—.> Late Business News. Mellon told his fellow countrymen that fears of great injury Secretary to our foreign trade as a result of the new tariff schedules were unfounded, being merely echoes of the sort that always follow such legislation. Sec- retary Lamont and Dr. Julius Klein, his assistant, spoke in like vein, the latter to the radio audience. Colonel Ayers of Cleveland entered the realm of prohesy by opining that clearer skies would be seen in Americ1 after labor day. Dr. W. Randolph 3urgess, dupty governor of the New York Reserve Bank, an authority in his own field who is not given to boosting observations, ventured to put forward the view that “continuous flow of goods to customers gives assurance that the economic maladjustment of this period will be ironed out before many months have elapsed.” Members of the Canners’ League of California are maturing plans to buy up all the No. 1 cling peaches grown this year in the Northern part of the State as a means of sustaining the market, which is threatened with a glut. A crop of 485,000 tons is prom- ised compared with 179,000 tons in 1929 and far above the bumper crop of 1928—344,000 tons, MICHIGAN TRADESMAN July 2, 1939 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Increasing evidence comes from Washington that unless one is willing to face a “cease and desist” order from the Federal Trade Commission, it is well to refrain from the temptation to borrow a trade name already used by some other business organization. Par- ticularly is this the case, it when the question involves the protec- tion of an industry of a State against piracy on the part of competitors who seek to trade upon the reputation of the State’s product to dispose of its merchandise. seems, The latest ruling to this effect—one of many handed down by the Commis- sion—was announced June 13 at which time that body ordered the firm of Everitt & Graf, Inc., of Milwaukee, Wis., to cease employing the word “California” in trade-marks, labels or brands stamped on the linings of wom- en's hats made in Wisconsin or on the containers of such hats or advertising through other mediums that the hats are made in California unless and until such is the truth. Complaint against the Milwaukee concern had been made by a number of manufacturers in the State of Cali- fornia who have manufactured a type of sport hat which they have market- ed under trade names and brands feat- uring the word “California” and par- ticularly featuring the phrase “Cali- fornia Sport Hat” in advertising. This group is reported to manufacture $10,- 000,000 worth of their commodity an- nually and to spend more than $100,- 000 a year in advertising it. Previous have resulted in similar orders by the Federal Trade Commission represent a wide range of products, including clothing for men and boys manufac- tured under the trade name “Roches- ter’ but made in other parts of the matches allegedly made in Sweden but which actually were manu- factured in Japan, an inferior grade of American cutlery sold as genuine “Sheffield,” coal marketed as a prod- uct of the Mount Olive, IIl., mines but which never, never came from Mount Olive, “English broadcloth” made from products manufactured in the United States, and “Irish” lace which was manufactured in China. cases of this kind which country, shirts, A book publishing partnership sign- ed a stipulation with the Federal Trade Commission agreeing, in connection with the sale of a special edition of a book, to cease and desist from using such representations as “The Authen- tic Text”, “The First Authentic text”, or “The Complete Text” as descrip- tive of the edition, when in truth such statements are not supported in fact. This firm also agreed to discontinue use of the word “authentic” and “com- plete” in any way that would imply or deceive the purchasing public into be- lieving that its edition is an authentic one of Edgar Allen Poe’s story enti- tled “The Gold Bug” or that the edi- tion is an authentic or complete text of this story containing all of Poe’s alterations and additions, when such is not the fact. An individual wholesaler of monu- ments, statues, and building stone of granite and marble signed a stipula- tion with the Federal Trade Commis- sion agreeing to discontinue use on his letterheads and other advertising mat- ter of the words “Aberdeen, Scotland” in connection with the words “Branch He will also stop using the words “Barre, Vt.” Office’, or in any other way. in connection with the words ‘Works at’, or with other words, to imply to the purchasing public that he operates an office at Aberdeen, Scotland, or a factory at Barre, Vt., when such is not the fact. The Better Business Bureau of New York City sends us the following: Charles Hamilton, alias Patrick Kenny, alias Robinson. Description: Weight: 5 ft. 7 in. Age: 39 years. Black hair, light blue eyes, ruddy complexion. Weight: About 165 Ibs. This individual was arrested in New York City on June 6, on a charge of forgery, and when arraigned in Magis- trates Court was held on a short affi- davit for further examination on June 9, when he failed to appear in court. His bail was forfeited at that time, and on June 11, a bench warrant was issued by Magistrate Simpson in First Dis- trict Magistrates Court for his arrest as a fugitive from justice. Hanulton is said to have long been active in New York and nearby cities collecting money on allegedly forged papers purporting to be donations to various non-existing organizations. At the time of his arrest, he had in his possession, orders for advertising and donations made out on literature of the following so-called organizations: Yardmen, Freight Handlers and Baggagemen of Brotherhood of Railway America. Order of Railway Clerks of America. Railway Men’s Relief Association. Railway Clerks, Shippers and Re- ceivers Guide and Directory. Brotherhood of Railway Supervisors. Maintenance of Way Employes. American Train Dispatchers Asso- ciation, Railroad Station and Freight Agents Association, Files in this office disclose also that an individual of Hamilton’s description has, in soliciting campaigns, used the names of the following organizations which the Bureau has been unable to find exist: New York County Judges, Police Magistrates and Constables Associa- tion. Order of Railway Express Clerks. Railway Employes Benevolent As- sociation, State Police Benevolent Association, City and County Employes Benevo- lent Association. United Brotherhood of Railway Em- ployes. Many individual names are alleged Quaker Brand Evaporated Milk Unexcelled Quality - - At- tractive Label - - Priced Lower. A tremendousselling factor in the popular Quaker line. A recent decision of the Uni- ted States Circuit Court of Appeals whereby an in fringementon the trade name “Quaker”? on canned foods was ordered to cease, further insures independent Mer- chants the exclusive sale on Quaker Brand. LEE & CADY | = i B OO ies ttt AF ence “¢ i é i Orn scent =—~¢ i ; i # M4 & July 2, 1930 MICHIGAN TRADESMAN to have been used by Hamilton in con- nection with these so-called organiza- tions, to whom checks were directed to be made payable. Some of these names in our files are: J. C. Dorgan, C. C. Coniff, M. J. Hughes, George Parker, Henry Milligan, George A. Carter, Charles McGrath. If you are approached by any per- son claiming to represent any of the above alleged fictitious organizations, or any of the individuals named above, we suggest that you endeavor to oc- cupy his attention and notify this Bu- reau immediately. Undated testimonials in connection with alleged portraits of customers wearing artificial limbs will no longer be circulated by a firm of copartners engaged in the manufacture of arti- ficial limbs, according to a stipulation agreement between the partners and the Federal Trade Commission. De- tails of this proceeding and four other stipulations are released for publication to-day, The other stipulations have to do with such practices as misrepresent- ing a wrapping paper as capable of withstanding a test of not less than 150 pounds to the square inch; untruthfully representing that a mail order house owns and operates a factory; labeling cosmetics of domestic origin with the word ‘Paris’; and misrepresenting names of imitation stones. A corporation selling blankets, outer and under garments, and luggage di- rectly to purchasers by mail order signed a stipulation agreeing to stop representing that it either owns, oper- ates, or controls a mill or factory in which are made the products it sells. The company also agreed to cease and desist from making statements with reference to the wool content of the products it sells so as to deceive buy- ers into believing that such goods are made in substantial part of wool, when such is not the fact. “Paris” as a brand or label or as a part of advertising matter will no longer be used by a corporation manu- facturing and importing cosmetics so as to imply or to deceive the public into believing that it has a place of business in Paris, France, when such is not the truth. This firm also agreed not to use the word “Paris” either in- dependently or in connection with cer- tain advertising expressions worded in French or with other words, or in any way on its brands or labels or other- wise, so as to imply or lead the public to believe that the products are made in France and imported into the United States, when such is not the fact. Three respondents, corporations, one engaged in manufacturing products containing genuine and imitation stones and in the sale and distribution of these; the second dealing in imitation pearls, crystals, jade, and similar prod- ucts; and the third selling imitation pearls, agreed to stop use in advertise- ments, and on labels, and markings on boxes and otherwise of the word “pearl”, “crystal”, “jade” “amethyst”, and “ruby” either independently or in connection with each other or with other words so as to imply that their products are made of natural stones, when such is not the fact. They agreed to cease “pearl”, “crystal”, “jade”, “amethyst”, “ruby” using the words and “synthetic” in any way which may deceive buyers into believing that the products are made of natural stones. Provision is made that when any of the words ‘pearls’, “crystal”, jade,” “amethyst,” or “ruby” is used to desig- nate such products, the word shall be accompanied by the word “imitation” or other words print- ed in type equally as conspicuous as that in which the designing word is printed, so as to indicate clearly that the articles are not made of natural stones. This company will stop using the words “synthetic” or “indestructi- ble’ so as to imply that such products are synthetic and indestructible, when such is not the fact. designating A corporation jobber of paper will discontinue using certain expressions to describe its products so as to imply that it has a rupture strength capable of withstanding a test of not less than 150 pounds to the square inch. —_—__++ + —__- Grip With Alarm Offered. A leather grip to protect payrolls, bonds and valuable property, which sets off an alarm if anyone attempts to snatch it from the person carrying it, has just been placed on the market. The handle contains a plunger, which is pressed tightly by the hand carry- ing the grip. If released, it rings a loud sounding ‘bell. The plunger, up- on release, is immediately locked by a bar which slips into place and pre- vents its return. The interior of the grip is lined with fine mesh steel wire to prevent cutting into the wires, which run from the handle to the alarm mechanism. The bag with all equip- ment weighs eleven pounds. When not being used, it can ‘be locked. > -o Better Selling Is the Secret. Better selling will increase your average sale. Display your goods attractively in your windows and inside your store. Put them out where your customers can see and handle them. Hold a school for your salespeople, and teach them— All about your goods. How they are made and how used to best advantage. How to sell each article. How to push new goods. How to sell by suggestion. And keep a record of what each sells every day. ——_++<.—____ Prepare For Fall Pewter Trade. Fall lines of pewterware will be in- troduced to the trade here after July 4, according to advance cards of Eastern salesmen. Prices on the Fall goods, it is held, will show no change from Spring levels. The wider use of steel dies in producing pewter will result in the introduction of more pieces made in fluted styles. A few manufacturers are planning to feature modernistic pieces in pewter. Colonial and early American patterns, however, are ex- pected to dominate in the sales. ery Service. JOO AAO A OO Op and over radio. 5 BIG REASONS Why You Should Push STANDARD BRAND Products 1—Prompt Service and fre- quent deliveries. 2—Small stocks properly regulated and small in- vestments. 3—A reputation of fresh- ness with every product. 4—-Nation - wide tising. adver- 5—Quick Turnovers and Quick Profits. Tie Up Your Store With National Advertising Tell your customers the big news about Royal Quick-Setting Gelatin Dessert. Takes half the usual time to set. You get it fresh, with all the fruit flavors at their peak through Standard Brands Daily Deliv- Royal Quick-Setting Gelatin Dessert is advertised nationally in leading magazines and newspapers Tie up with this advertising by displaying Royal Quick-Setting Gelatin Dessert in your window. ROYAL Quick - Setting GELATIN DESSERT Distributed by Standard Brands Incorporated IMMEDIATE SALES WITHOUT EFFORT The new 5c package of MUELLER’S EGG A. B. C’S for soups, is put up in a convenient container, designed to make an attractive counter display. Set this up and watch it make sales for you. Children like MUELLER’S EGG A. B. C’S which are good for them. The contents of this package in- creases to four times its weight; sufficient for six plates of soup. C. F. MUELLER CO. JERSEY CITY a NEW JERSEY FURTHER SLUMP. Another abrupt decline in commod- ity prices, from which, however, some recovery was made later, was the feat- ure of the week in general business. Instead of flattening out, the course of commodity prices in the last month has been so abruptly downward that one would scarcely imagine that the slump has been under way for almost a year. The Annalist weekly index last week fell 2.8 points. This brought the drop in three weeks to almost 6 per cent. and put the index 14.3 per cent. under a year ago. The index now stands at 124.6, which is the lowest point 1916. For the last week every group but building materials receded, the heaviest declines appearing in farm and food products. in the week’s developments in in- dustry only the building line furnished a favorable report. Contract awards have increased and for the first half of the month were within 7 per cent. of the daily average for the same period 3ut against this improve- since January, last year. ment were ranged further easing in the steel industry, additional curtailment in automobile manufacture and evidence of earlier summer slackening among the host of industries using electric power. As the half-year mark is turned there is evident a situation in decided con- trast to what was confidently predicted when 1930 began. The depression is undoubtedly a major one that is now approaching the dimensions of 1921. Bottom should be made this summer and the extent of the fall improve- ment will depend largely on the out- come in crops and on foreign trade de- velopments. It is also rather apparent that to hasten the recovery quick adjustment all around to the new basis of prices will have to be made, JOHN ADAMS. “Thomas Jefferson survives!” These were the last words of John Adams, who died in Quincy one hundred and four years ago, shortly after 5 o’clock in the afternoon of July 4. He uttered them almost at the precise moment when Jefferson, at his home in Monti- cello, was breathing his last. Adams, according to the diary of his son, Quincy, survived Jefferson by four hours. But it was not until five days later that the son, then President of the United States, and already post- ing North on the news of his father’s John illness, received word of his death. The elder Adams never had the place in the popular imagination grant- ed to his three contemporaries, Wash- ington, Jefferson and Hamilton. This is due rather to handicaps of tempera- ment than to lack of appreciation of his services to his country. Judged by the latter criterion, he stands on the same level as the other three. It was Adams's misfortune to combine with the ungenial disposition characteristic of many New Englanders of the rigid school in the old days a somewhat choleric and jealous disposition. He was not a gracious man. His rise to fame was due to his rugged devotion and high sense of duty rather than, as MICHIGAN in the case of Jefferson, to his gifts as a politician and glib coiner of popular phrases. The compelling charm of personality and the genius for clear thinking that distinguished Hamilton were also wanting in Adams's make- up. He was given to testiness and in- clined to ‘be vain and pompous. Yet John Adams fought valiantly for his country and brought to his various missions a genuine passion for liberalism and a great gift of common sense. Nothing daunted him, though many things annoyed him. He came to the Presidency as the successor of Washington—in itself a terrible handi- cap. But the Federalist Party was torn ‘by factions, and against Adams were aligned the powerful followers of Hamilton. The dislike of Hamilton for Adams was cordially reciprocated. John Adanmis is one of the true fath- ers of American independence. As such he is entitled to his full share of credit, along with Jefferson. These two, together with Franklin, Livings- ton and Sherman, formed the com- mittee that had charge of the drafting of the Declaration of Independence, and though the actual writing was for the most part done by Jefferson, the influence of Adams in the debates that preceded was great. Moral courage and independence were two of his most outstanding characteristics. He cared little for the opinion of others, whether good or bad, and for kings and the British government in particular he had no use. The toast that he had sent to the celebration in Quincy of the Fourth of July, 1826, was “Inde- pendence forever.” His grand-daugh- ter reminded him, the morning of his death, that it was the fiftieth anni- of Independence. “It is a It is a good day,” was his versary great day. only comment. NEW TREND IN BUYING. In several cases recently there has appeared a significant trend to buying operations which is highly deserving of note, In such instance, the textile converters backed up the movement among producers to curb overproduc- tion by deciding to give their business to mills that were observing the pro- gramme output. In the other, a large chain store organization that previously had agreed to purchase only from garment producers who maintained proper working conditions recently dropped several sources of supply which were not union shops. These policies bring a new angle in- to buying and a highly desirable one. The textile converters have recognized that in order to reduce severe and un- profitable competition in their own field they must act against the supply sources that disregard the welfare of the industry’ by producing night and day in spite of an. ever-growing sur- of rational plus. Similarly, the chain organization realized that in encouraging sub- standard production labor conditions were depressed and their own interests jeopardized since the worker is also a consumer. Conditions of overproduction and poverty-scale wages might soon be remedied if the action ofe¢hes¢..two TRADESMAN groups were adopted on a broad basis throughout the trade and industry. For his own protection the buyer should favor the intelligent producer and goods made by labor that receives a fair wage. The consumer, who is usu- ally a worker, would no doubt favor merchandise representing standards on which his own welfare so largely de- pends. REACTION TO NEW TARIFF. The opposition to the new tariff law in the press and among business men of the country is not the serious factor in the situation. There is almost al- ways opposition to tariff bills. The really serious factor is that this bill is passed in a period of business inactiv- itv. So if business does not recover promptly there will be a tendency to blame the continuance of the depres- sion upon the tariff. When business is booming it adjusts itself promptly to revisions in tariff rates. People forget about the tariff soon after it becomes alaw. But no one can predict just how much of a political issue the tariff may become when a good many men are dissatisfied with economic conditions. We cannot recall a tariff revision ac- complished under such unfavorable economic and political conditions as the present one. Actually, the President is right in attaching much imporance to the flex- ible provisions of this bill. It is through them that the rates in the Hawley- Smoot bill will in the end be _ re- adjusted. We have talked with a Dem- ocrat who is one of the leading author- ities on the tariff in Congress. His idea is that if the present bill proves to be a bad one and his party comes to power no general revision downward should be attempted. A cautious and gradual reduction will, in his opinion, be the best course. And it is pretty iikely that this will be accomplished through the Tariff Commission. No Administration, whether Democratic or Republican, will have much stomach for a general revision of the tariff by Congress while the memory of. this session devoted to the tariff is fresh in the public mind. PRICE MAINTENANCE. Co-incident with price maintenance legislation and widespread discussion of the question, there has appeared evidence of how ill-timed the entire agitation is. If a law giving manu- facturers the right to fix resale prices is passed by any chance, it is very doubtful whether little or any benefit will accrue to supporters of the meas- ure. For one thing, the slump in prices makes fixed values quite hazardous. Slashing competition among distribu- tors is driving not a few retailers to drop branded lines which draw the fire of rival concerns. Then again the growth of chains and voluntary groups of distributors has greatly expanded the introduction and use of private brands. To add further confusion to the sit- uation, not a few producers of branded lines have themselves violated the let- ‘ter and spirit of uniform and fixed prices by unloading surpluses at re- July 2, 1930 duced prices. In one particular case a new product which was advertised to retail at $1 was almost immediately offered at 89 cents, and a short time after its introduction was given away free with another product. It is clear that the circumstances could scarcely be more unfavorable for the enactment of price maintenance. It would be a hollow victory to have a law on the books which no doubt would multiply competition from pri- vate brands and further encourage dis- tributors to eliminate goods on which prices were fixed, And if the producers of brands would not wish to take ad- vantage of the law, why have it? ELMER A. SPERRY. In the expansion of American indus- try, however much of.a cloud it may now be under, invention has played a To Yankee ingenuity and inventiveness foreign observers often assign a large share of the credit for our industrial supremacy. There is no question of the debt we owe our in- vestors and on this honorable roll the name of Elmer A. Sperry ranks very close to the top. major part. He was best known for his utiliza- tion of the gyroscope in stabilizing ‘both ships and airplanes, while scarce- ly a vessel sails the seas to-day which is not equipped ‘with his “metal mike” for automatically keeping a vessel ac- curately upon its course. But his con- tributions to science went far beyond these well-know ndevices and his most recent spectacular experiments in avia- tion. He invented new street lighting, mining machinery, an electric arc light, electric devices for street cars and automobiles and vari- ous electro-chemical devices which bring the long list of patents taken out in his name close to four hundred. It is impossible to gauge the full im- portance to human welfare of his con- tributions to electrical science. Where he stopped, his successors may carry on his work along lines now unknown. systems of DRY GOODS CONDITIONS. From reports now current, sales for the month will make a rather spotty showing. In local territory it is believ- ed that volume has ranged fairly close to the total for the same month last year. On the other hand, conditions outside of New York have been so mixed that, for the country as a whole, a sizable decline is expected. The results are indicated on the basis, of course, of the more progres- sive stores of the country—those which report on their sales. It is necessary to emphasize this because a good deal of comment has been heard concerning the small decrease in retail distribution as compared with the serious slump in production. i An accurate picture of the entire trade situation is not available, it must be remembered, because by far the largest part of distribution is carried on by small stores. It is extremely doubtful that they have fared as well as the well-managed concerns, in which case the average decline in re- tail sales would be larger than is com- monly imagined, 4 %, BF i q Pian on July 2, 1930 MICHIGAN TRADESMAN OUT AROUND. Things Seen and Heard on a Week End Trip. God in His goodness makes a good many perfect summer days, but He certainly never handed out a more thoroughly good day than last Satur- day. The sky was blue, the sunshine was bright and the Northwest breeze was strong enough to temper the heat and make it agreeable. The destination planned was Ol’ St. Joe, but frequent interruptions and per- haps too prolonged calls on old and faithful friends en route forced us to head homeward from Watervliet, thus deferring Benton Harbor and_ St. Joseph calls to a later date. Starting from Lamont instead of Grand Rapids, we were the entire day on M 50 and U S 31, both going and returning. In common with many other en- thusiastic champions of M 50 I am at a loss to understand why this wonder- ful thoroughfare, which starts from Monroe and wanders around the State in apparently haphazard fashion until it reaches Grand Rapids, has not been completed to Lake Michigan this summer. At the junction with U S 31 it is only three miles from the blue water of Lake Michigan. I have never undertaken to navigate the un- constructed portion of the route, but am told that the shore line at the ultimate terminus is one of the most beautiful stretches of sand and gradu- ally deepening water to be found any- where on the East side of Lake Michi- gan. The completion of the road by the State was to be contingent on Ottawa county purchasing and devel- oping a beautiful park area with ample cement construction to furnish parkage for five hundred cars. Perhaps the county has not tbeen able to do its part through the refusal of the owners of the water frontage to sell their hold- ings at a reasonable price. There are usually plenty of people who are will- ing to play the hold-up game on such occasions. The most remarkable improvement in cement road construction I have seen this year is the new route the road makers have developed in the ap- proach to Saugatuck from the North. The old route containing a half dozen or more abrupt turns—some of which were extremely dangerous—has been abandoned entirely and a broad sweep- ing road constructed with graceful curves instead of short, sharp turns. I should have noted the length of the new road. It must be two or three miles long. It is worth a trip to Sau- gatuck to see this improvement. Saugatuck sits pretty and gives evi- dence of much enterprise in the con- struction of new buildings and the im- provement of those already in exist- ence. The village painter has evident- ly been very busy thus far this season. L. Seymour & Co., at Glenn, report- ed a good winter yolume and are pre- paring for a larger summer trade than ever before. The approach to South Haven from the North discloses the creation and development of more new resorts than I can recall during any previous year. New hotels, sleeping apartments and homes are everywhere in evidence. My first call at South Haven was on Burge & Burge, who have intro- duced modern shelving and display methods in their grocery store, making it one of the most attractive food em- poriums I have ever seen. I found an employe in the store of the McGuire Bros. Tea Co. who has read every issue of the Tradesman since it was established, nearly forty- seven years ago. For fifteen years after 1883 he was associated with John Mackey, hardware dealer and stove founder. I regret I did not ask the gentleman his name. J. R. Spelman, who conducts two grocery stores at South Haven and one at Covert, appears to be devoting most of his time to the very remarkable Fruit Market, five miles South of South Haven. He now owns two eating rooms, grocery stores, fruit store, cider mill, gasoline station and sixteen sleeping cottages, the latter arranged in a circle around his other mercantile developments. The cot- tages are each named after fruits and berries. They are roomy, well fur- nished and kept very clean and whole- some. Each cottage has running water, which is a little unusual in sleeping apartments of this description. I take pleasure in presenting two views of his creations elsewhere in this week’s paper. Just North of Watervliet I was sur- prised to see a crew of men at work near the side of the road drilling a well for oil. Large signs announced that anyone who bought a building lot on the farm on which the well was being driven would receive a share of stock in the oil well undertaking for every dollar paid on the purchase price of the lot. Other advertising matter asserted that the owner of a lot could probably erect a home on his lot with the dividends he would un- doubtedly receive from his oil well stock. It struck me that this was a little like counting chickens before the eggs were hatched, but I could not help wishing that the project would turn out better than some other at- tempts of this kind I happen to know about—to my sorrow. The paved road for many miles on U S 31 is in bad condition and will have to be replaced soon. I assume that when this is done the new pave- ment will be made forty feet wide in- stead of sixteen or eighteen feet, as is the case at present. The country along the roadside is very beautiful at this time of the year, due to the fact that the fruit prospects are excellent. In most cases the fruit orchards are well cared for and pre- sent a very attractive There are fewer fruit and vegetable stands along the highway than usual. The number will probably increase as the products of the soil become more in evidence. appearance. I have given the subject of truck driving on cement roads much thought and am fully convinced that the Leg- islature should enact a law prohibiting the use of our expensive cement roads by truck drivers who overload their trucks and thus contribute to their early destruction. Take the case of the A & RP. Yea Co. for The company instance. owns no buildings in which [I have any trucks of any locality of knowledge. It owns no trailers. It hires all its trucking done by irresponsible people who insist on loading their I vehicles he limits established by law and greatly beyond t in excess of the strength of our cement roads to sustain. The result is that the lifeeof our roads is shortened at least one-half—shortened by who do not pay any taxes in the dis- people tricts in which the roads are construct- ed and operated in behalf of a syndi- cate which does not pay a cent of taxes on real estate anywhere in Mich- igan. If the law against over-loading were rigidly enforced the use of the roads to those monsters might be tol- erated, but under stances I think the trucks should be forced by appropriate legislation to use the gravel roads. existing circum- I read the communication of Allen F. Rockwell in the Grand Rapids Sun- day Herald with great pleasure and satisfaction. Mr. Rockwell took issue with the automobile editor of the Her- ald, who has ‘been contending that au- tomobile accidents are mostly caused by slow drivers who confine their speed to twenty miles per hour. Mr. Rockwell, who covers 18,000 miles per year in his capacity as commercial traveler, asserts what every observant driver knows—that ninety per cent. of the automobile accidents are caused by reckless drivers who undertake to pass safe and sensible drivers contrary to law. While I drove 172 miles Sat- urday, jogging along 30 to 35 miles per hour, at least one hundred speedo- maniacs passed me on curves, sharp right angle turns and while climbing steep hills. All of these actions are prohibited by law, but I have never seen a fast driver who gave the law consideration. Those fraternity a moment’s members ‘of the traveling who spend much of their time every week on the road, driving from town to town in pursuit of a livelihood, will thank Mr. Rockwell from the bottom of their hearts for contradicting the ridiculous and criminal heresy which the automobile editor of the Herald undertakes to promulgate every week in his Sunday department. Frank A. Stone acquired the sole title to what is now known as Stone Hills, on West Bridge street (Grand Rapids) sixteen years ago. Since that time he has torn down the original brick house owned and occupied by his late parents, erected a beautiful home for himself and several other very at- tractive residences which he has sold or leased and created a parking condi- tion which is probably not excelled in beauty and utility by any other undertaking of the kind in Michigan. Mr. Stone’s total expenditure to date exceeds $150,000, which includes the green house and two tunnels which serve to make access to the elevation comparatively easy. The most en- joyable feature of the situation is the pleasure it gives Mr. Stone to exhibit development to his t is wonderful riends and those who are able to fully appreciate what he has done because of their education or experience along landscape embellishment lines. This is not an opportune time to consider the erection of a new church building, but a church organization in this city finds it necessary to under- take something of that kind at once, because the building it has occupied for several years has been condemned as unsafe. I refer to the True Light Colored Baptist church on Williams street. “Ehe Pastor, Rey. M. PF. Par- ish, has worked like a Trojan since he came to Grand Rapids, five ago, and now has 300 families on hi membership roll. He has cause l condenined structure to be torn down + U f I and is excavating basement of 2 building which he will cover with a temporary roofing until times improve and he is able to go ahead with the re- mainder of the building. While the tem- porary habitation is being constructed. organiza- Mission morning service and Mel Trotter has given the tion the free use of the City for its Sunday Sunday school, which I consider a mighty fine thing for him to do. He also offers to ‘be helpful to Rev. Par- ish in advising him along construction lines, on which Mr. Trotter has had much valuable experience. I have had some very unpleasant experiences with the improvidence and untrustworthi- ness of colored preachers. (I ought not to use the word colored in this connection, because white clergymen are not all what they should be), but I am fully convinced that every penny contributed to Rev. Parish will be judiciously expended and rigidly ac- Parish 1s what I which counted for. Rev. call an emotional! preacher, probably accounts for his popularity and success among the colored peo- ple. If any of my readers feel that they would like to help this cause, which I am prepared to recommend shall be glad to have them help Rey. Parish in without any reservations, I this emergency. Contributions may be sent in care of the writer if desired. The most interesting information I that the discovered have received this week is skillful Dr. that there is strong hope of returning eyesight for Richard D. Prendergast. When I started the 1883 “Dick” was book-keeper for his John Caufield, who was then engaged in the grocery business at the corner of Canal (now Monroe avenue) and Erie streets. About five later he became credit man for the Lemon & Wheeler 3eeman has Tradesman in uncle, wholesale years 10 Co., continuing with that house until it was consolidated with the Worden Grocer Company, about twenty years ago. He served the Worden Company as credit man until that organization Lee & Cady, about four Mr. Prendergast prob- wider acquaintance among ocers than any other man wholesale trade of Rapids. He loved and respected by all who know him. connected with the Grand is universally I learn in a roundabout way, which apparently harks back to official sources, that the sale of the Oceana Canni which is financed by ing Co. to the farmer syndicate, Uncle Sam, is In keeping with the other purchases made by the consideration practically consummated. same organization, the agreed upon is about three times the actual value of the property—which means, of course, that the property will ultimately revert to the original owners at its actual value. E. A. Stowe. ———_+ +> Cantons Lead Silk Buying So Far. The sampling of Fall silks by the dress trade has in large measure been completed and silk manufacturers are now awaiting the more active response expected with the booking of orders In the business placed to date, nothing has on the new Fall dress models. developed to challenge favor for Can- ton crepes as the fabrics which will yolume standpoint Satin and flat crepes are also well regarded. Despite the attempt to hold production within dominate from a for the new season. certain bounds, the price question is still foremost in silks because of the unstable basis of the new fiber. Retail seasonal buying is still confined to clearance lots. —_——_+-.—__—_ Step-In Undershirt on Market. An athletic undershirt, styled exact- ly like a speed model, step-in bathing shirt, with deep cut-outs on the sides, has been introduced ‘by a manufactur- er and is meeting with good response. The shirt can be worn with or with- out shorts and is intended primarily for sport wear. Two fashionable re- tail shops and one department store are handling the shirt in New York City and report an excellent business, it was said. A fair business is being transacted throughout the country al- so. The shirt is priced slightly higher than the manufacturer’s standard line, which is an expensive one. Patent on a trade name is pending. —_—_++>—____ Urge Model Notions Departments. Plans for a campaign to bring the advantages of a model notions depart- ment to the attention of retailers were approved at a special meeting of the board of directors of the National As- sociation held in New York City one day last weck. Suggestions for the layout and equipment of a model de- partment will be made by the associa- tion. Members of the board also voted to appoint a committe to devlop a system of standardized stock control for introduction in notions depart- ments. Ralph K. Ginsberg of the I. B. Kleinert Rubber Company, presi- dent of the association, presided. MICHIGAN ANOTHER GROCER GONE. Unexpected Death of D. D. Cady, of Lee & Cady. Funeral services for David D. Cady, who was actively connected for more than thirty years with the wholesale grocery firm of Lee & Cady, which he founded, were held Tuesday afternoon in the chapel at Elmwood cemetery, Detroit, where interment was made. Mr. Cady, who had been retired the last seven died unexpectedly Saturday night in his residence at 8120 East Jefferson avenue. years, David D. Cady was born at Ply- mouth, Michigan, years ago, his antecedents being American on both sides. When he was 8 years eighty-five TRADESMAN subsequently identified with the gro- cery establishment of Platt & House, on Woodward avenue, where he re- mained until he formed a copartner- ship with James E. Brewster and en- gaged in general trade at New Hudson under the style of Brewster & Cady. Two years later he returned to De- troit and entered the employ of W. J. Gould & Co. He was with this house fifteen years, eight years on the road and seven in the house. After the third year he was taken in as a part- ner, which relationship continued un- til he retired from the firm in 1892 to form a co-partnership with Gilbert W. Lee, who had purchased the fancy grocery business of D. D. Mallory & Co. in 1885 and had been conducting the business under the old name. Lee The Late David D. Cady. old his parents removed to Ypsilanti, where they remained six years, when they took up their residence in De- troit, and the subject of this sketch completed his education, so far as school books go, in the Barstow school. At 16 he was employed in the grocery store of a man named Watson, with whom he remained a year. He then went into the wholesale and_ retail grocery house of E. A. Drury, where he stayed for several years. His next engagement was with the wholesale grocery house of W. & R. Miller, dur- ing which time he embarked upon his career as a traveling salesman. He next entered the employ of Wm. Phelps & Co., subsequently known as Phelps, Brace & Co., which house he represented for six years. He was & Cady was selected as a firm name and this copartnership relation con- tinued without interruption until Mar. 1, 1907, when it was changed to Lee, Cady & Smart, in consequence of the purchase of the Phelps, Brace & Co. and Smart & Fox combination of stores in Detroit and the Saginaw Valley. The business was conducted by a stock company with $750,000 capital. On the retirement of Mr. Smart to en- gage in business on his own account in California, the former name of Lee & Cady was resumed. Mr. Cady was married about fifty- three years ago to Miss ‘Brewster, a sister of the gentleman who was his partner in the retail trade at New Hudson. They had four children—two sons and two daughters. The wife July 2, 193 and one son have passed away, so that the survivors are a son, Guy Brewster Cady, of Detroit, and two daughters, Mabel Henri Cady, of Detroit, and Mrs. A. Burns Smythe, of Cleveland, Ohio. Mr. Cady was a Mason up to the 32d degree, a Knight Templar, a mem- ber of the Detroit Club, Country Club and Old Club and Vice-President of the Standard Pure Food Co. Noted for his geniality and ready wit, Mr. 'Cady at one time was known to virtually every grocer in Michigan. Friends assert it was these likable per- sonal characteristics which largely ac- counted for the growth of the busi- ness. In the early days there was scarcely a village in the State that “Dave” Cady didn’t visit at least once a year. He had a fund of tales to tell of the days when he made his territory in horse and buggy and often on foot. Mr. Cady attributed his success to hard work and to a firm determination never to let anything interfere with his business. He was one of the most methodical and painstaking business men in the city of Detroit and prob- ably put in as many hours at his desk in the years of his activity as any man connected with the wholesale grocery business. He had few hobbies, al- though he owned up to a weakness for angling, and of late years he became interested in automobiling. He was a devoted adherent to the family circle and found his greatest pleasure in min- istering to the comforts and require- ments of his family. Mr.'Cady was to be congratulated on the fact that dur- ing the fifty-eight years he was identi- fied with the grocery business he did not permit himself to be so shaped to one groove that -he could not travel in another, and that his mind and his tastes were not so centered in the mere making of money that he could not find rational enjoyment in the pur- suit of other things. + .__—_ Enameled Ware Prices Unchanged. During the present period of inac- tivity in enameled kitchenware lines, manufacturers have been giving their attention to preparing Fall numbers which will be ready for the market within a month. In spite of reduced prices in materials used for manufac- turing enameled ware, producers claim they will be unable to lower their prices, because the limited demand for goods this year has increased produc- tion costs. Ivory and green will be the colors featured in the Fall lines. At present enameled cake and bread ‘boxes decorated in ivory and green are selling better than others. ———_-+-+—___ Show Candelabra Lamps For Fall. A continuation of the vogue for candelabra next Fall is indicated ‘by special displays of new lines by a traveling salesman this week. Although the complete Fall lines will not be shown until the trade opening in Chi- cago next month. Salesmen claim they have succeeded in bringing in a num- ber of early Fall orders through the early exhibits. Two and three candle- sticks are most common in the num- bers offered and appear to be favored in the orders placed. July, 2, 1930 MICHIGAN TRADESMAN il THE ANSWER IS 6 0” Eo now and then some one asks whether General Foods puts out special packages for exclusive sale to certain groups of the trade. The answer is “No”. : No special packages which are not available to all the trade. No special weights —weight is clearly marked on every package. No special grade— the same high quality for all. The General Foods policy on this point is an open book. Everyone receives the same fair treatment. “Ask the General Foods Salesman” PPP KK KKK KX KK << <<< << <<< <<< <<< <<< <<< <<< Principal products distributed by GENERAL FOODS SALES COMPANY, INC. POSTUM CEREAL JELL-O CERTO INSTANT POSTUM LOG CABIN SYRUP CALUMET BAKING POWDER GRAPE-NUTS MINUTE TAPiOCA LA FRANCE FOST TOASTIES WALTER BAKER’S COCOA SWANS DOWN CAKE FLOUR POST'S BRAN FLAKES WALTER BAKER’S CHOCOLATE SATINA DIAMOND CRYSTAL SHAKER SALT FRANKLIN BAKER'S COCONUT SANKA COFFEE MAXWELL HOUSE COFFEE AND TEA HELLMANN’S MAYONNAISE PRODUCTS The quality that has made each General Foods product famous is always the same, and the net weight, as specified on the package, is always the same no matter where or from whom the consumer buys it. © 1930, G. F. Corp. 12 FINANCIAL Senior Stocks Top 1929 Peaks. The fact that preferred stocks as a group generally have advanced this year above their high points of 1929 and, as a rule, have held their gains fairly well in spite of the slump of junior issues testifies to the reversal in money rates in the last year and emphasizes the difference between senior and common stocks. Preferred issues of the better grade have been selling recently to yield ap- proximately 6 per cent. Senior issues of utilities afford a somewhat higher yield, on the average, than the strong- er industrials and rails, while preferred stocks of telephone companies, as a rule, offer the lowest yield. Interesting comparisons of securities of this type are provided in a pamph- let just published by the First Nation- al Old Colony Corporation listing about 450 separate issues. These are classified according to the industry represented. One of the facts brought out in the list is the relatively large number of industrial preferred issues not subject to redemption. A fair proportion of rail stocks is noncallable, but in the utility and telephone groups non- redeemable issues are scarce. Noncallable preferred stocks are more in demand than those subject to redemption, as investors who favor senior stocks naturally prefer those most likely to remain undisturbed. Thus they command a higher price, as a rule. Albsence of provisions for re- demption of preferred stocks some- times is considered by corporation managements to be a handicap, and in recent years few noncallable issues have made their appearance. Among the well known senior stocks in the industrial group that are non- callable are those of the following companies: American ‘Bank Note, American Can, American Car and Foundry, American Locomotive, Am- erican Metal, American Smelting, Am- Snuff, Bethlehem Steel, ‘Corn Eastman Kodak, Hershey International Harvester erican Products, Chocolate, and many others. Just as in the case of bonds, the re- demption price generally limits the ad- vance of preferred stocks, for pur- chasers in most cases are unwilling to pay a premium above the call price if there is a possibility the stock will be called for redemption. One of the lowest-priced preferred issues found in the list of more than 400 stocks is the 6 per cent. cumulative special stock of the General Electric Company, the par value of which is $10. It is redeemable at $11, and rarely sells below that figure. At current levels it yields scarcely more than 5 per cent. William Russell White. [Copyrighted, 1930.] —___22>s—__ Seers See Sun Behind Clouds. A few prophets are beginning to stick their heads up through the clouds of pessimism these days to forecast industry’s revival but the time of the predicted upturn varies from summer to early 1931. Colonel Leonard P. Ayres in his MICHIGAN asual colorful manner is perhaps the amost cheerful of them all in predicting shat an abrupt and consequential up- ward movement in stocks and com- anodities will ‘be under way by Labor Day. This Cleveland prophet de- scribes the present deflation as “one of the most unmistakable depressions of the ‘U’ shape variety which this Nation has known.” But, in his opin- ion, “We are now in what I believe to be the first stage of a sfghtly per- ceptible upward turn in the business cycle and even if affairs do not im- prove radically during July and August the Nation will be forced to operate at capacity production to avoid acute shortage of commodities. “Present productions is comparable to that which followed a slight depres- sion in 1924. But the international market in general and the American market in particular have broadened with such leaps and ‘bounds in the last six years that production to-day is not keeping pace with the demand for products.” From the scholastic halls at Cam- ‘bridge where the Harvard Economic Society watches through its binoculars the rise. and fall in business comes word that pessimism and conflicting tendencies “not infrequently mark the formative stage of recovery” and do not shape the expectations of this so- ciety “of an early and substantial re- covery in business.” The elements that this organization believes tend to improvement include easy money and the credit situation, the gain that the consumption of goods is making over output and the “apparent initiation of an upturn in residential construction.” Officials of the Standard Statistics Company, Inc., do not share the con- fidence either of Colonel] Ayres or the Harvard Economic Society in an up- turn in business this summer but they do believe that “business recovery will be strikingly in evidence by next spring and that the main trend of activity for the year as a whole will be upward. The recent disappointing tbehavior of business, commodity prices and stock prices has made more uncertain the prospect for an important recovery in the autumn of the current year, in our julgment, but has made still more cer- tain the prospect for important and sustained revival in 1931.” The Brookmire Economic Service holds to the view that this will be a subnormal year with a possibility cf improvement in the fourth quarter but frankly says it is unable to forecast whether business will continue around present levels until then or whether we will have a further substantial drop sufficiently deep to afford the basis for the predicted improvement. Paul Willard Garrett. [Copyrighted, 1930.] —_~++>___ Many Factors Combine To Determine Market Values. Many factors enter into determina- tion of market prices of common stocks other than dividend payments and money rates. Consequently the yield basis is not the most important measurement to be applied. General business conditions, trend of competition, outlook for the indus- TRADESMAN July 2, 1930 The Measure of a : h 16 CONVENIENT OFFICES The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’’ Bank I> Osc up- on a time, you went to your banker for accommodation ... now you go to him for service. And the whole evolution of banking, as con- ceived by the Old Kent, lies in that difference. Do you know just how far the Old Kent goes to serve you? If you don’t, why not find out? An investiga- tion might prove lastingly profitable! 0oLD KENT BANK ot 14 OFFICES CAPITAL AND SURPLUS $4,000,000.00 powers a en cae ne F i Fae peer a aNensdiie st oo Sci aE July 2, 1930 MICHIGAN TRADESMAN 13 try served, management and dividend record are some of the influences to be observed in studying junior securities. These points are stressed by A. G. Becker & Co. in “Little Essays in Fi- nance” in the firm’s current circular. Judgment on common stocks should be based on all ascertainable facts, the firm emphasizes. In many cases late information is not always readily avail- able, ‘but in almost all cases is obtain- able with a little perseverance. “Management is closely allied to earnings,” says the firm. “It is the factor of major importance in many companies. The careful investor will want to know that the management is experienced, prudent, resourceful, open minded, able to keep to a safe course in difficult times. Obviously, these are questions more easily asked than answered. “In the case of an established con- cern the actual record of earnings is one of the most satisfactory evidences of earning capacity. Have earnings been reasonably consistent from year to year, all influences being considered? Has the general trend been upward? Has the company shown strong vital- ity in periods of depression? These are among the questions to be answered. “Investors sometimes give greater attention to market history than to the earning record. In theory, of course, the market price should be a reflection of earning capacity. But as a matter of fact many other factors enter into the determination of the market price. “The dividend policy, too, is a fair field for enquiry,” the firm continues. “Sound policy ordinarily suggests the wisdom of disbursing substantially iess than normal earnings, to the end that the business may continually be fed with funds for new development with- out the cost of outside financing. Yet, a management with a strong sense of responsibility to the individual share- holder may be fully justified, on oc- casion, in paying dividends in part out of reserve when conditions, apparently not of permanent nature, temporarily reduce earnings.” William Russell White. [Copyrighted, 1930. ] —_2++>—__ Old Yardsticks Coming Back. A new yardstick for evaluating stocks is coming into use with the market’s increased conservatism that resembles strikingly the measuring stick of the pre-bull market days. Now as at no time in recent years the market is looking to yields as a basis for determining the worth of shares with the result that stocks once more are selling on levels giving a larger return to investors than bonds. Up to the beginning of 1928 nobody realized the drastic realignment in values that was to come in the “new” era just ahead. Up to then common stocks in this country back over the years always had sold on levels giving a substantially greater return to in- vestors than bonds. It was thought that dividends on common shares were less certain than interest payments on ponds, and that stocks, therefore, were not worth as much relatively as bonds. With the reasons for the abandon- ment of these old investment prin- ciples we are all familiar. Suffice it to say that by early autumn of 1929 com- mon stocks were selling at levels yield- ing on the average but 2.88 per cent. Bonds simultaneously were selling to yield 4.60. ' Even when the autumn stock panic momentarily restored a yield basis in stocks more attractive than that in bonds the country did not accept the condition as a permanent return to old relationships. That judgment seemed to be vindicated when within five months a run-up in stocks put them half way back to their 1929 peaks representing yields much less attrac- tive than ‘bonds. Now the market is back again to the position momentarily reached on Nov- ember 13 and to levels representing the relationship ‘between stock and bond yields that existed for years up to the beginning of 1928. Once more stocks are on levels where they give bigger yields than bonds. A yield of 4.81 per cent. is available now in the market on representative stocks of a quality class in the representative groups. The yield on bonds is 4.52 per cent. Incidentally the yield of 4.81 per cent. offered by the market as a whole represents an average of 5.26 offered in industrial stocks, 3.18 offered by utilities and 5.57 offered by rails. Paul Willard Garrett. [Copyrighted, 1930.] —_—_2+>—_—_ A Business Man’s Philosophy. The opportunities for profit in farming through the purchase of labor- saving equipment are notoriously neglected. Thousands of farmers are going without tools which would re- turn an annual profit of 100 per cent. on their cost. The same situation exists in every other industry. Science and invention move forward rapidly, but practice creeps. Savings by the adoption of modern office equipment and methods are enormous. In production departments it is probably no exaggeration to say that 60 per cent. of all plants are be- hind the times. Machinery that went out of date fifteen years ago is still used. Had it been scrapped, the new machinery would have paid for itself in two or three years and gained handsome profits for succeeding years. William Feather. —_>+>—__—_ . A Good Rule. George Washington Hill, president of the American Tobacco Company, was talking to a group of executives not long ago about the advertising policy of his corporation. The com- pany manufactures five tobacco prod- ucts and in the past they were adver- tised as a group. Under Mr. Hill’s direction each is now advertised singly. “We started to advertise a family of tobacco products—something to suit every taste in smoking,” said Mr. Hill. “Results were not altogether satisfactory and we made some ex- periments. Soon we became convinced that advertising is most effective when it sets out to do one thing at a time. “That, he added, “is a good rule for any man to follow in any walk of life.” e, DISCHARGED An obligation you owe to your family, and a debt you owe to yourself. PARTLY discharged when you have laid out a far-sighted plan for the financial future of your wife and children. FULLY discharged when you have appointed, under your will, a corporate trustee like ourselves, who will surely be here to put your plan into operation. : This may take 1 year or 20 years or more. Our obligation to you will not be discharged until the last of your written instructions have been finally and faithfully obeyed. We will be glad to discuss this matter with you at any time. BANKERS TRUST COMPANY OF MUSKEGON GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 — Nine Community Branches GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 14 MICHIGAN TRADESMAN July 2, 1936 Poor Time To Lock the Stable Door. Two of the busiest markets in the city recently closed their doors. Folks were surprised because these dealers apparently were doing the bulk of business in their respective localities. If one had access to the books the story of why failure came would have been plain. Too many “bad accounts.” The sad fact is that when folks can- not pay cash at the chain gang out- fits, they fall back on some independ- ent dealer, who has a heart and soul— but often his confidence is abused and the customer, as soon as finances get rosy once more, goes back to the cash and carry, leaving the dealer who ex- tended credit holding the bag. The entire system of marketing is based upon credit. It has been said that some eighty per cent. of the Na- tion’s business is done upon a paper basis and some bankers claim the fig- ure is even higher. If the credit struc- ture of the United States should totter, National catastrophe would follow. It would not be merely Wall street fol- lowers who would suffer, but the en- tire commercial life from coast to coast. . Somewhere it has been said that credit plunder the business firms of more than $250,000 annually, and the man or woman who deliber- ately plots to beat the dealer out of the merchandise charged, is not one whit less than a common thief. Dealers naturally concerned with the apprehension of the guilty culprits, but the vast average of dealers are more interested in what may be done in their own specific case to safeguard themselves against credit frauds and practices. The average dealer in drugs, foods, hardware, dry goods or other lines cannot employ a credit manager, an expert to devote his entire time to sifting out the wheat from the chaff. In the larger cities there are, fortunate- ly, credit reporting concerns where for thieves everywhere are a nominal fee a dealer may become a member and secure almost immediate credit information concerning anyone credit. Such credit agencies are not always available and often a dealer feels he cannot afford the membership fee, even though it be splendid insurance against risks and credit losses. Some firms are using a statement who asks for form which they ask all who desire credit to fill out. As this is done in all cases few take offense. If the debtor is honest, worthy of credit, he or she should not object to this simple pro- tection of the creditor. In this state- ment the one seeking credit states whether he is married or unmarried; how long a resident at the address, if he owns property where it is located or name of landlord. Two or three mercantile references are asked and the debtor signs this statement over a clause that it is the truth and a real representation of fact. . If there is any- thing false the dealer has some legal redress. A bit of investigation verify- ing the facts as per the statement settles the question of whether credit shall be extended and if so to what amount. Many firms are too prone to take a chance, in order to keep up the vol- ume of sales, but the firm that will be afloat on the commercial stream at the end of the year is the one that will not tie its neck to the mill stone of bad accounts. It is far better to lose one or two possible good customers, than to eventually lose one’s entire business investment. In this matter of credits there is much to be commended in the various local associations formed about the country. A small commun- ity is, of course, more conversant with the consumers; the dealer has an in- timate knowledge of where John Jones works, what his income is, and the dealer knows much of the surround- ing rural territory. If a farmer is O. K. or not. But in the larger towns and cities there have ‘been evolved credit bureaus which cost but little to operate and prove effective. business Take one such business association as a concrete example. Forty-two dealers belong in a certain locality, in this case the druggist is the key credit man. His young lady clerk receives $8 per week for taking care of the files and phone calls. When the as- sociation started each dealer presented the names of those who were slow or bad accounts. These were indexed and placed in an alphabetical file. This gave a concrete foundation for the sys- tem. When a party seeks credit in a membership store, if unknown, the drug store is called and the name re- ported on. The prospective customer may or may not be listed, but before extending credit a friendly enquiry as to who the party has been dealing with gives a direct lead. Other dealers are taking the course of limiting all accounts to a specific period. Bills must be paid on a defi- nite date, perhaps one week, or the Ist and 15th of the month. One deal- er makes it an incentive for debtors to pay every week in full by granting a discount in the form of a merchandise gift when the bill is settled. Others print the payment date in red boldly on all statements and when the dead line is reached, the rule is applied to everyone. In certain instances there may be slight variations of the dates to suit the pay day of the debtor, but after all is said and done, the dealer of to-day, in any line cannot afford to accept the risk of tieing up vast sums of capital needed in the business, with the ultimate chance of losing it all. Credits at this particular time and in view of the financial situation at large should be particularly well safeguard- ed—this is the view of many who are keenly conversant with conditions. Better fewer customers who pay than a flock who do not. It is a poor time to lock the stable door after the horse has been stolen. This is an old saying, but as applied to credit thieves a true one for to-day and to-morrow. Hugh King Harris. —_+2>s_ The Voice of the Soul. If you teach a man to keep his eyes upon what others think of him, un- thinkingly to lead the life and hold the principles of the majority of his con- temporaries, you must discredit in his eyes the authoritative voice of his own soul. He may be a docile citizen; he will never be a man. It is ours, on the other hand, to disregard this Babel and chattering of other men better and worse than we are, and to walk straight before us by what light we have. They may be right; but so, be- fore heaven, are we. They may know; but we know also, and by that knowl- edge we must stand or fall. There is such a thing as loyalty to a man’s own ‘etter self; and from those who have not that, God help me, how am I to look for loyalty to others? Robert Louis Stevenson. ++. —_- Discontent is a product of suspicion. INVESTMENT IN SOUND SECURITIES IS FUNDAMENTAL TO ANY WELL PLANNED FINANCIAL PROGRAM. It is the Foundation of American Prosperity. We Can Point Out To You Many Attractive Invest- ments, A Capacity To Serve That Wins Everlasting Confidence FETTER, URTIS& ETTER Investment Bankers and Brokers — PHONE 4774 — Grand Rapids Muskegon of POTATO CHIPS Wholesome, delicious, convenient. STA-CRISP POTATO CHIPS Grand Rapids Potato Chip Co. 912 Division Ave.. South CIRCLE “A” PARTITIONS for Banks, Offices, Shops, and In- dustrial Plants: Folding and Roll- ing Partitions, School Wardrobes with group or pair operating doors. Write or phone ASSOCIATED MATERIAL & SUPPLY CO. Grand Rapids, Mich. 1222 Burton, S. E. Phone 3-2851 GUARANTEED 514% and 6% Ma- Rate turity $15,000 American Home Security Co. -. 6% 1943 Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $35,000 Central Secur- ities Company__ 6% 1940 Guaranteed by United States Fidelity & Guaranty Co. $ 5,000 Federal Home Mortgage Co.__ 52% 1938 Guaranteed by National Surety Company $11,000 Union Mortgage Company ------ 6% 1932 Guaranteed by Southern Surety Company $25,000 Illinois Standard Mortgage Corpo- ration: 2.2.2. 6% Serial Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $10,000 National Union Mortgage Company 6% 1946 Guaranteed by National Surety Company The Industrial Company Associated with Union Bank of Michigan Grand Rapids, Michigan Resources over $5,600,000. a Fenton Davis & Boyle Lwestment Bankers vy Detroit Grend Rapids Chicago Investigation (without obli- gation) will affirm — that sound — “investment op- portunity” — is available NOW. Such intelligent investi- gation is invited July 2, 1930 MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE Another Oven Explosion. Fenders, guards and other automo- bile parts are dipped in japan and baked in a large indirect gas-fired oven. Five minutes after a bake was started, a severe explosion lifted the oven roof and blew out the sides. The doors, securely held by bolts, flew open and one of them struck and in- stantly killed a workman. The force of the explosion also bady damaged an adjoining oven, and ‘broke all win- dows in the room as well as some in buildings across the street. A fire fol- lowed in the dip tanks and drain boards but was quickly extinguished by thirteen sprinklers and employes using two hose streams. Loss _ estimated, $6,000 to $12,000. The oven was an old type with nat- ural ventilation. Separate air inlets were formerly provided for the com- bustion and drying chambers, but re- cently a single duct from outdoors had been installed to supply both the com- bustion and drying chambers. With the natural ventilation as arranged, there probably was at all times a con- centration of vapors in the lower por- tion of the drying chamber. On this day a gusty wind had been blowing outdoors which probably caused back draft in the ventilating stacks and forced some of the vapors. back through the air duct into the com- bustion chamber where they were ignited by the gas burners. This experience shows that natural draft is not dependable for large im- portant japan ovens. The required amount of ventilation should be care- fully calculated for these ovens and positive means provided for the re- moving of inflammable vapors so as to keep the concentration at all times well below the lowest explosive limit. Changes in equipment should not be made without considering and allow- ing for any possible change in the hazards. Oven doors should not be locked se- curely and ovens should have adequate vents to relieve the pressure of an ex- plosion without damage. — >>> Gas-Fired Oven Explosion. As the operator was lighting a bat- tery of eight gas-fired japan ovens, an explosion wrecked one oven, broke the gas supply line, dislodged the heat- control panel and partly damaged the two ovens on either side. Fortunately no fire ensued. Contrary to instructions, the oper- ator did not start the ventilating fan or open the oven door before lighting the burners. Gas had presumably en- tered the oven through a valve prob- ably left partly open by workmen re- pairing gas ‘burners in an adjoining oven on the previous Saturday after- noon. An explosive mixture formed with air and since the oven had no auto- matic devices to prevent turning on the gas supply before the oven was ventilated, the explosive mixture re- mained and was ignited when the burners were lighted. The damage was estimated to be between $1,000 and $1,200. Shortly after the explosion, work was resumed with the five undamaged ovens in an attempt to maintain nor- mal production without overtime. This explosion shows the need of ventilating ovens before lighting to remove possible accumulations of gas. Air-flow relays in exhaust ducts can be interconnected with the gas supply so that the gas cannot tbe turned on before the exhaust fans are in opera- tion. Door switches also can be pro- vided to make sure doors are open before gas is turned on. Practical au- tomatic safeguards such as these sup- plement the sometimes fallible human element. —_~+-.__— Coal Dust Explosion. Excess air from the cyclones of the coal pulverizing apparatus is piped to boiler flues under the bottoms of the stacks. This air contains fine coal dust which is normally carried up the stacks. One of the ‘boilers had been idle for over a week and the fine dust had settled in the flue and boiler tubes. When the boiler was started, the dust rose in a cloud, formed an explosive mixture with the air in the tubes and flue, and became ignited by the fire. The resulting explosion ruptured the flue and the protecting sheet iron cover at the ‘bottom of the stacks. The concussion and _ flying broke about eighty lights of glass in the power house. No ‘fire followed. The damage was estimated at from $3,000 to $5,000. This explosion shows the danger from accumulations of fine coal dust which may become stirred up, mixed with air and ignited. In this case the cyclone exhausts are to be connected to a header equipped with suitable dampers so that the dust-laden air may always be conveyed to a hot stack. —_~++.—___ A Fuel Oil Fire. The pump house and the adjoining miscellaneous machinery storage ‘build- ing have wooden tin-clad walls and joisted roofs. Both of these buildings were unsprinklered although such pro- tection had been recommended. The night fireman upon emerging from the nearby boiler house at 11 p. m. noticed smoke coming from the pump house and saw a red glow inside. The fire- man notified a foreman, who turned in the public alarm. —__—_ Caustic Criticism of Some Indepen- dent Merchants. Scranton, Penn., June 30—After carefully reading the Tradesman for some time, I am something like the editorial writer of the Grand Rapids Herald. I do not altogether agree with some of the things you say about chain stores, but I certainly do give you credit for the way you go after the local stores. A number of vears ago it was a common saying that when a man gets too lazy to work he starts a grocery store. In some cases this still applies. I have been in many small stores in the past few years scattered over Michigan, Iowa, Wisconsin, Missouri, Illinois, Indiana, Ohio, New York and Pennsylvania. It is a common sight to see the proprietor sitting out in front of the store in the shade in the summer time and sitting before a red hot stove in the winter time, with dust all over his stock in trade, his win- dows dirty. No attempt is made to make the front of his store attractive. This is the type merchant who does the loudest howling about the chain sore. Further, most of these grocers are very inconsistent otherwise. As an example, I walked into a grocery store in Grand Haven, Michigan, about two years ago this month to buy some cheese. I was astounded to receive the information that they no longer sold cheese, because a chain store two doors away was selling it at a cut price. I listened to a long winded lecture about the criminal chain store proprietors. While he was talking I noticed a ‘box of Booth smoked fish standing on the counter. As you know there is a factory in Grand Haven where a good article of smoked fish is put up. I asked this merchant why he purchased Booth ‘fish when good smoked fish could ‘be obtained a little over a quarter of a mile from his store and at a plant which at that time, at least. was locally owned. His answer was that the local people’s price was one and one-half cents per pound higher than the Booth price. Natur- ally, I asked him if he did not con- sider himself very inconsistent for condemning the retail buyers for buy- ing from foreign owned stores and saving three to five cents a pound when he, himself, was buying from a foreign company who did not even have a local representative. The re- sult was I got a bawling out. Further, this man made it his business to go up and down the line and repeat what I had said. I have had similar experi- ences in Laingsburg, Corunna and other small towns in Michigan. ‘Scranton, as you no doubt know, is the birthplace of the Atlantic and Pacific stores. If it were not for the A. & P., American and Mohican stores we would be unable to get meats, fruits and vegetables fit to eat in this city without paying enormous prices. This same statement applies to many other towns in which I have worked in ‘the last few years. In the face of chain store competition, local mer- chants who are wide awake are getting their share of business. One of the strongest laws of nature TRADESMAN is the law of the survival of the fittest, and no man-made rule or law is going to overcome it. A large percentage of merchants in the small towns and of farmers all over the country are no more fitted to be merchants or farmers than I am to be president of the TInited States. Farming handled on a business basis is a money maker and this is being proven by the Western corporations which have been organ- ized for farming purposes. As to the low wages being paid clerks. Most of the clerks with whom I have come in contact are overpaid. As long as our high schools and col- leges keep on grinding out thousands of misfits, as they are doing, the coun- try is going to be overrun with a lot of addle pated dudes who look on it as a disgrace to ‘wear overalls and who are too confounded lazy to go to ‘work. Our universities are overrun at the present time, as you know, with young men training to become lawyers, phy- _sicians, engineers, etc.. whose mental capacity fits them for positions as truck driver’s helpers. Most of them have not brains enough to sit under the wheel themselves. As long as this condition exists, and it will, no doubt, continue to exist, there will always be plenty of men who will take low wages where they can wear a white collar in preference to putting on a pair of overalls and going to work. With ‘best wishes for your continued success and for the continuance of a lot of good work, which you are doing, I remain H. F. Biggam. —_» 2 >s_ Corporations Wound Up. The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: Manistique Lime and Stone Co., Man- istique. Morrison, Photographer, Detroit. Mutual Theater Co., Detroit. Wexford Ice Cream Co., Grand Rap- ids. C. J. Locker, Holland. National Porcelain Enameling Co., Detroit. L. W. Larsen, Inc., Detroit. Scholnick’s, Inc., Detroit. Superior Steel Spring Co. Mt. Clemens. Skyways, Inc., of Michigan, Flint. Mich'gan Chemical Co., Bay City. Detroit Eyesight Survey, Detroit. Streng Chevrolet Co., Detroit. Powers Butter and Cold Storage Co., Hart. Southern Michigan Light and Power ‘Co., Hudson. Grand Ledge ‘Coal and Ice Co., Grand Ledge. Miami Coal Sales Co., Lansing. Chavels Candy Company, Hamtramck. Foot Health Clinic, Inc., Detroit. Hawkins & Fox Co., Detroit. Kalamazoo Co-operative Society, Kal- amazoo. ' Dwight P. Lansing. Robinson & Co., Ine, + + Chinaware Sales at Low Level. ‘Characterizing May as one of the dullest months experienced in the wholesale chinaware trade in years, sellers predict that ‘business will con- tinue at a low point until after July 4, when stores begin to purchase Fall requirements. June is a traditionally slow month in the domestic chinaware industry. The situation has been re- lieved to some extent during the last few days by advance orders for Octo- ber sales placed by a few department store systems. ——_>+ + Ivory Leads in Fall Dinner Sets. The new Fall patterns in the low- priced earthenware dinner sets have been put on display in local sales- rooms. The lines show a preponder- July 2, 1930 ance of sets made up in ivory and decorated with small floral designs. Manufacturers of the popular-priced merchandise claim that: the popularity of solid-cclor dinnerware is on the wane and have balanced Fall offerings accordingly. The trade is looking for- ward to an active season, believing that the new high tariff rates on imports of cheap earthenware will give domestic manufacturers the advantage in bid- ding for volume business from chain stores. ——+->—___ Market New Desk Clock. Electrified clocks, set in ornamental blocks of onyx, are now being mar- keted. The clocks, which are priced at from $25 to $50, have been sold in limited quantities to specialty and de- partment stores. They are intended especially for the desks of business executives and some are set on pen and ink set bases. Sea green and com- binations of black and white are said to be the shades which find most favor. Brazilian, Mexican and African onyx are used for decoration. These Be Our Leaders Sold only by The Blodgett-Beckley'Co. Members India Tea Bureau Toledo, Ohio July 2, 1930 Nothing Is Mysterious When It Is Explained. We have always wanted to know how King Solomon’s Temple was built without the sound of a hammer. We have always wanted to know how the ancient builders hoisted stones, five feet thick and forty feet long to the top of the Temple of Karnak, near Luxor. All of our life we were taught that Palestine was a land flowing with milk and honey. We found it to be a land of stony hills, with not enough level land for a golf green or a ball diamond, excepting a small portion of the Jez- reel Valley. At first glance, it appear- ed to us that the Almighty had put over a joke on the Hebrews and then the mystery was explained. Yeas ago and as a young man we were mystified as to why some men were so pronouncedly successful in business, while others who were evi- dently just as brainy were failures or only partially successful. We have solved the four mysteries, all of which are as simple as were the tricks of Houdini when he explained them. King Solomon’s Temple: One of the engineers in Solomon’s quarries smiled at us and explained to us. The stone which entered into the building was very soft and when hit with a hammer gave forth no more sound than would come from hitting half baked mud. Mystery No. 1 was explained. Ancient Temples: The walls were started and to a certain height a hill of dirt was thrown up alongside the wall at a 15 degree angle. Then they rolled the stones up this hill. For the next course another hill was constructed, and so on to the top. All very simple when it was ex- plained. Palestine: It bridges Egypt and Mesopotamia, which are very fertile. The traffic of these two rich civiliza- tions must go through Palestine and there you have your “milk and honey.” Successful Men: From. Edison to Burbank they have been men who worked hard, played intelligently and thought much. And so, when analyz- ed, mysteries dissolve into thin air. J. Kindleberger. —_++>__ Great Panacea. The older we get the more we real- ize the wisdom of some of the old say- ings. One is “Work is a_ great Without work man would Busy peo- when up panacea.” soon descend in the scale. ple are always more contented than the loafers. Some people are so abso- lutely blind that they think the sum total of happiness lies in having noth- ing to do and no responsibility of any kind. If the majority of normal peo- ple were sentenced to such an exist- ence for a number of years they would either go crazy or become criminals. To the man who wishes to work, to create, to render service, idleness is an abomination and a curse. The busy people are always the most happy and contented. Idleness is a disease that softens the ‘body and corrupts the mind. ‘Work is the remedy and the only one. Work, service, physical and mental activity bring about that state of mind called happiness, and well MICHIGAN being of the body; they are as essen- tial to the individual as is sunshine, air and water to the flowers. Potatoes in Chain Store. A” well-known Short Weight druggist writes as follows: “A customer brought a prescription ‘I am going to the chain store for a peck of pota- toes while you fill this prescription.’ ‘Hold on,’ I said. ‘If you get fifteen pounds I will pay for the potatoes. If to my store. He said: TRADESMAN not, they are mine.’ ‘It’s a go,’ my friend said. When we weighed them they were over two pounds short. [ To have a little fun Five ac- got the potatoes. I made this offer to others. cepted my proposition. In the eve- ning I had four short weight pecks of potatoes, only paying for one.” —_——_+++>____- The Dirty Decade. We see filth that flows like an open sewer through our theaters. One of the leading citizens of this commun- ity has said rightly that our children uy a MARKET when you buy canned fruits -- it doesn’t cost you any more! E.. many years now, Det Mone Canned Fruits have been strongly and persistently advertised housewives. In that time, an overwhelming preference to American women’s magazines. 17 will look back on our time and call it And nothing that you can call progress will get us out of that. Only the re-emergence of something very old—self-respect—de- the “dirty decade.” cency—disgust at things contemptible and low—public revulsion against panders who grow financially fat on the exploitation of vice—old wells to be dug again. Dr. Harry Emerson Fosdick. aa Train your mind as well as your hand if you are ambitious to advance. Det. Monte Peaches, Dut. Monts Pears, Det Monte Apricots, Der. Monre Pineapple and Det MonTe Fruits for Salad are specially featured. Com- bined with other Drs, Mone advertising, for this quality brand has been built up. Test an average of over 30 million Det. Monte after test shows that 3 to 4 times as many women express their preference for DEt Monve over any other canned fruit brand! As a result, Det. MONTE offers quicker turnover— more satisfied customers and a better chance to follow modern merchandis- ing principles, than any other canned fruit label. In short—it brings you a ready-made MARKET— at no added cost! This year Det, MONTE Fruit advertising is even more intensive—more of a selling force than ever be- fore. It gets directly back of each of the principal Der, Monte Fruit varieties — the big volume sellers — with strong, separate campaigns, Inviting, full color pages, ap- pearing every month in a big list of leading Do you realize what DEL MONTE is doing to create an even stronger, steadier market for DEL MONTE Fruits this year? Note, below, the tremendous adver- tising support back of each of the four leading DEL MONTE Fruit varieties — millions of separate, specific messages on each item that will be delivered to American housewives straight through the year: Peach Halves - - 28 million Sliced Peaches - - 58 million Pineanple - - - - - 13 million Pears & Apricots - 17 million Why not buy this market when you buy canned fruits this year? messages every month — going into the majority of homes, right im your market, suggesting new uses for each Det Monre Product specifically adver- tised, selling the dependable high quality of the whole Det Monte line! If you want to be sure you are getting the great- est possible volume of ‘anned fruit busimess — that you aren’t missing any canned fruit business you ought to have — plan to concentrate on DEL Monve this year. Feature it in your store. Give it the selling attention it deserves. Properly displayed and properly featured, this fast-moving quality line can give you a ‘anned fruit volume and turnover far beyond that offered by any other brand. 18 MICHIGAN TRADESMAN July 2, 1930 DRY GOODS Michigan Retail Dry Goods Association. President—J. B. Mills, Detroit. First Vice-President—Geo. E. Martin, Benton Harbor. Second Vice-President—J. T. Milliken, Traverse City. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. Detroit Stores Indicate Tendency To Quality Rayons. An outstanding development in sale of rayons in larger Detroit stores is an increasing tendency to concentrate on rayon items of improved quality, which is evidenced particularly in knit underwear sections. This move is be- ing worked out to a considerable ex- tent ‘by adhering to adequate specifica- tions in buying of rayon which has been developed notably by J. L. Hudson Co. To a marked de- gree this insistence on certain specifi- cations in manufacture of rayon gar- ments with a view to eliminating un- satisfactory materials and “skimpi- in construction has been re- sponsible for the large business in rayon garments that is being enjoyed by the Hudson store, according to buying executives of this firm. It has been productive of a “rayon following” as one of the Hudson buyers puts it, and this means the assurance of a full measure of satisfaction without price as the primary consideration, it is pointed out. While practically all items of rayons, including particularly hosiery, under- wear, dress goods and draperies, have been extensively featured in the prac- tically continuous series of selling events that have been held in Detroit stores, a special effort has been made in most instances to eliminate later complaints that have arisen previously from rayon sales which were in the nature of “special offerings” and quite often of poor quality. This has been accomplished to an increasing extent because price reductions have been more decided in the competitive sell- ing of large events, thus permitting of garments ness” higher quality offerings at reduced prices. Fabric sections of several large stores are planning increased promo- tion efforts on rayon yard goods for fall selling in anticipation of a further increase in home dressmaking which has been evidenced thus far this year. Rayon fabrics have been specially fea- tured in wardrobes for business girls that have been presented in newspaper advertisements by J. L. Hudson Co., Ernst Kern Co. and Crowley, Milner & ‘Co., and this form of promotion will be followed in later selling efforts. > 2 Dressing the Early ’Teens. The girl in her early ’teens is apt to have a difficult time finding clothes that are becoming as well as appro- priate to her age. She belongs neither to the “little girl” nor the “junior miss” categories, and it is not strange that she should so often look and feel un- comfortably awkward. While it is necessary that a mother should recognize this difficulty, in her efforts to overcome it she should never allow her daughter to realize that she is a problem or to get an idea that “nothing will look well on her any- how.” For this will result in her los- ing all interest in her appearance for a long time to come or will make her so self-conscious about it as to pro- long her awkward days unnecessarily. One of the surest ways of avoiding such a situation is to make sure that the child’s clothes are so comfortable that her attention is not called to them on that account. Avoid fussy details or tight fits that restrict her free move- ment and interfere with her playing at anything, old or young, that she should undertake. And remember that with all their love of “showing off,” children hate to be different in any conspicuous way from their playmates. It is better that a girl of this age should be dressed ultra-conservatively than so fashionably as to arouse her comment or anyone else’s. The proportions of her figure must be taken into account. If she is tall and thin, lines that cut the dress cross- wise add breadth to the effect, while conversely, if she is short and stout, long, up-and-down lines will give her height and slimness. A_ waistline should be denoted but not by an ex- aggerated fitted line, and a skirt length that just covers the knee is a wise compromise. —_—_~+ 2+ .____ Sun Suits Result of Fashion. The curative powers of the sun have long been recognized but, like any medicine, never generally prescribed. and even when efforts were generally made to induce parents to give their young and perfectly well children more opportunities for sun treatments, they would have none of it until, just two years ago, it became a fashionable fad for themselves. Now, although its fashion importance has dwindled, they can hardly be restrained from over- doing it until they have cooked their youngsters lobster-red. As soon as mother took to sun-back bathing suits and dresses, her offspring followed suit. The masculine and feminine aspects of the clothing situa- tion caused little concern in their case, and, boy or girl, they were turned out in abbreviated creations calculated to expose the maximum area to the sun’s rays. Following their elders’ preference, jersey sun suits became the favorites, the almost universal style calling for the briefest shorts suspended by nar- row shoulder straps. A variant is the lone trouser perched precariously around a small rotund middle without benefit of suspenders. For the infant who dislikes sand be- tween his toes a sun bath on the lawn or porch is occasionally preferred to the one on the beach. In this case, linen or cotton sun suits of the same style are recommended. A light, large-brimmed hat should always be worn, for the sun is not safely applied to the top of a very young head. Nor should it be ap- plied in large doses until a gradually acquired, protective tan has been at- tained. —_—_~o 2 >_ Matching Fabric Is Much Used in Children’s Hats. If the ensemble idea is a good one for mothers and grown-up sisters, then, says the very small sister, it is good for me, too. And suiting the action to the word she buys her coats and hats in matching colors and in matching materials as well when pos- sible. Pastel colors are her favorite me- dium for ensemble coats and hats, with pique and linen taking the lead. Not content with matching coats and hats, this up-to-date young lady also has ensembles of dress and hat. Dotted swiss is as fashionable for hats as it is for dresses and when the hat takes to a crisp scalloped brim and a section- al crown encircled by ribbon to match the dots or ground color, what more fetching ensemble could tbe hoped for? Handkerchief linen, dimity, printed lawn—in fact any of the summer ma- terials for little girls’ frocks—have also found their way into little girls’ hats. Berets of flannel, jersey, angora or crocheted silk and wool are popu- lar. Straws, too, are a summer favorite with the younger sister, especially when she is eight and over. These also are colored to harmonize with dresses or coats and ape their elders with low crowns and brims that curve to reveal the face or are folded and turned back in truly sophisticated style. The rough large weaves of dull surface are partial to miniature wreathes or bouquets of mixed field flowers, ‘but the bakus and ballibuntis stick strictly to business as far as trimmings go, contenting themselves with tailored ribbon bands and bows. ———————_ Keep on kicking—it’s the last kick that generally does the business. NORTH AMERICAN TRUST SHARES Semi-annual Dividend More than $11,000,000 income went to North American Trust Shares investors in the semi- annual June 30 distri- bution, a 13% income for 6 months, based on average prices. This was due to the policy of this investment trust of selling all stock divi- dends, share splits and rights, and placing the proceeds in the dividend fund. The Dec. 31 disburse- ment will bring the total 1930 distribution to a very satisfactory figure through stock adjustments voted too late for the June pay- ments. Details on Request fe | E.Kusterer& The Oldest Investment Banking House in Western Michigan 303-307 MicHiGan Trust Bios PHONE 4267 Do You Want Big Volume, New Customers, Large Profits, Brisk Future Business? Or If You Want To Retire From Business —Then You Want a Jos. P. Lynch 10 Day Sale. A large immediate increase in sales, no drastic mark- downs, and hundreds of new customers at practically a normal advertising cost. That is what a Joseph P. Lynch 10 day sale can do for your store. Furthermore — a Jos. P. Lynch sale tones up store morale, and actually creates tremendous good will which results in larger future busi- ness. May we furnish definite, con- vincing proof of how the Jos. P. Lynch 10 day sale achieves success in any store, large or small, regardless of where located, or local busi- ness conditions? Write to- day For Full Details. There is no obligation. Nationally known merchan- dising expert, whose origin- al, dignified and high class sales methods have won the endorsement of hundreds of leading stores from coast to coast. The JOSEPH P. LYNCH SALES CO. 3rd Floor Home State Bank Bldg. GRAND RAPIDS, MICH. ee mene dS. = a ek oa 6 ee ee ee Sete ete eke gs =o ae ieee dS. July 2, 1930 MICHIGAN TRADESMAN 19 SHOE MARKET Michigan Retail Shoe Dealers Association. President-—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. Embroidered Linen in White and Pas- tel Summer Shoes. The frocks of organdie, batiste and the various sheer muslins that are re- placing for midsummer the chiffons and crepes of last year require a new sort of shoe, and the need is handily met by pumps and strap sandals of linen. They are made of white or tinted linen, sometimes embroidered in shades that’ harmonize with the frock of plain or printed material, or add to the charm of the all-white Sum- mer dress. Dyeable linen also ap- pears in shoes of the spectator sports type. These linen shoes are delightful for daytime, supplying something be- tween the sturdy sports shoe and the finer crepe de chine and_ satins -for evening. Some late models embroider- ed in pastels on white and very light beige leather and have a tiny leather bow or an enameled buckle on the vamp. Buckles and ornaments, if any, are small and inclined to be either metal or enamel. Shoes and bag are match- ed in some chic little ensembles. In one of embroidered linen there is a clasp of fine enamel on the bag to match the slipper buckle. The scheme is repeated with other types of shoes of kid and fabrics for daytime and evening. One swagger arrangement in black and white includes a white shantung shoe strapped with black kid, a bag, a modern necklace in onyx and ivory, belt buckle of white and black enamel, and a white kerchief printed in black. Fine kid shoes are liked for general Summer wear, since they answer for so many occasions. Perforated kid, suggesting the acme of comfort for hot days, is shown in some new white models, the perforations done in a decorative design, and often repeated in a bag or belt. Crepe de chine re- mains a favorite material for afternoon and evening shoes, with satin, moire and brocade also important for the formal ensemble. White buckskin trimmed with dark brown calf remains the classic sports shoe. Arch and heel are high enough to prevent that strain on an unaccus- tomed calf caused by a perfectly flat last. Similar shoes in white with black are worn, too, and about the only dif- ference from last year is that many smart women are preferring the pump version to the former one-strap Ford. —__e+>>___ What About Your Sale Windows? The average shoe store to-day uses high class window displays because these are the kind of displays that are most profitable. But what about sale time? Many stores have found it wise when they’re holding a clearance to make a deliberate departure from their usual open style of trim, using instead a cheaper effect. Merchandise is crowd- ed in until the windows have a very crowded appearance. Big flashy signs are used instead of the neat, quiet an- nouncement cards. The whole effect is of a low-price store selling low-end goods. There’s a real selling idea behind this. The store that does a high class business needs more than its usual clientele if it wants to clean up at clearance time. By lowering the qual- ity of its windows it attracts a class of trade at sale time that does not or- dinarily enter the store. It gets the bargain hunters—the sharpshooters— and they clean up the stock the regular trade has failed to buy. > 2. Celebrates Ninety-first Birthday. Michigan’s veteran retail shoe mer- chant, Ryar Appeldorn, of Kalamazoo, recently celebrated his ninety-first birthday and his seventy-third year of continuous devotion to the shoe busi- ness, when a dinner was tendered him by the officers and employes of P. B. Appeldorn’s Sons Co., the only guest outside the organization being Joe Kalisky, Michigan representative for Thompson Bros. Shoe Co. While the more strenuous duties of conducting the business have devolved upon the shoulders of his sons, P. B. and Fred Appeldorn, Ryar Appeldorn retains the office of vice-president of the corporation conducting two Kala- mazoo stores and rarely does a day pass when he is not in attendance at the headquarters store where he wel- comes the trade and sees that others attend to the needs of the public. —_++>_____ How Efficient Are Your Sales People? We hear a lot these days about “sug- gested selling,” and the increased vol- ume that is possible where salespeople tactfully suggest to the customer who is buying one article the need of sev- eral others. Do your salespeople do this? Do they suggest hosiery to shoe purchas- ers, or slippers, or laces, or polish? If this is not your regular every day sell- ing policy you are passing up a chance +o materially increase your ‘business. Few stores do enough suggested selling. Investigators for a yeast com- pany visited forty-two retail bakers with instructions to buy everything that was suggested to them in each store up to $5 worth. They came back with $10 worth of goods from the forty-two stores. —_+++>_____ Blacks Lead Fall Shoe Buying. Fall buying of women’s shoes has been developing slowly with more ac- tion expected after the July 4 holiday. A substantial percentage of the early purchasing has centered on blacks in kid and glazed kid leathers. Suedes have been only lightly bought so far. Browns, including reptile effects, rank second, with greens and blues leading in the higher colors. In models, the business has been about equally dis- tributed over strap, pump and oxford types. Some interest has been shown in patent leather styles. —_+-»—____ Rural Store Is Regaining Prominence. A United States business publication reports that one of the significant trends in the United States is a mark- ed tendency for rural stores to regain their prominence. Despite predictions prior to the war that the rural store was doomed, it is now found that many former chain store managers are taking over these stores and are ap- plying advanced chain store technique to their operations. It is resulting in a revival of the country store. This tendency was noted in Canada several years ago and readers will remember having seen frequent reference in these columns to the reviving business of the general store. ——__ > + > Discontent. There are people who get constitu- tionally discontented. them satisfaction. They are like the hermit crabs, and may well be desig- nated “crabbed.” We see that the animal and the shell are mostly well suited for each other; but it is a re- markable fact that, however well the shell and the crab may seem to be suited to each other, the crab always thinks that a shell belonging to an- other crab would make a better house. Consequently, they will wage direful battles over a few empty shells, al- though neither of the shells would make so commodious a habitation as that which was already occupied. Nothing gives —_»++—___ New Dollar Toy Combination. Capitalizing the vogue for toys to retail at a dollar, a manufacturer has gone some of his competitors one bet- ter and is now offering six toys, boxed and ready for play, to sell over the counter for that outfit comprises a wagon, cart, wheelbar- row, rake, shovel and hoe. The three vehicles are of fairly large size, the price. Phe wagon, for example, being 6 by 10 inches. The metal parts are of sheet steel, enameled in bright red. The gar- den tools are eighteen inches long, with automobile steel used for the metal parts. Planning for Shoe Profits Under present con- ditions many shoe mer- chants have adopted a policy of buying from stock only and nearby. You would be sur- prised at the number of live merchants who say this policy pays them dividends in_ excess of expectations. Now they'll never go back to the old way. Next week our sales- men go out with new fall samples — sixty styles of dress and work shoes In Stock. It will pay you to investigate. Herold Bertsch Shoe Co. Manufacturers of Quality Footwear Since 1892. Grand Rapids, Michigan. L. H. BAKER, Secy-Treas. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY FIRE AND TORNADO INSURANCE ae:..,....hLhULmL,LULU $241,320.66 Saved to Policyholders Since Organization _-_-~_-_-- 425,396.21 Write to Lansing, Michigan GRAND RAPIDS BULMAN STEEL STORE EQUIPMENT Is not built down to a price but up to the exacting demands of modern merchandising—and years of uninterrupted service. Steel Shelving, Steel Counters and Display Equipment “Over 26 years building steel store equipment”’ THE E. O. BULMAN MFG. CO., INC. MICHIGAN 28 Ionia Ave., S. W. Wholesalers of Women’s Headwear We specialize on an $18.00 line for popular priced trade. Let us Parcel Post a small assortment. J. A. SCOTT & CO. Grand Rapids, Mich. RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. Pres'dent — Gerritt VanderHooning, Grand Rapids. First Vice-Bresident—William Schultz, Ann Arbor. Second Vice-President—Paul Schmidt, Lansing. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors — Ole Peterson, Muskegon; Frank Marxer, Saginaw; Legh Thomas, Ann Arbor; M. C. Goossen, Lansing; R. J. LaBarge, Pontiac. Paul Findlay Takes Vacation in Yosemite Valley. ‘Camp Curry, Calif., June 27—This is a big country—roughly a million square miles East of the Mississippi and two million West thereof—but the scarcity of state lines West of the Father of Waters, compared with their abundance to the East, renders difficult a realization of the actual ex- tent of the Western area. Wisconsin, Michigan and New York are large states, each varying moder- ately in area. California is just about equal to all three. So this Golden State is truly a region of magnificent distances—over seven hundred miles North to South, with more than one thousand miles of coast line and with four hundred and_ seventy-one rail miles between the chief cities. Then —not to seem to “boost” too strongly— the topographical variation is so great as to include the spot of greatest de- pression, two hundred and_ seventy- one feet below the Pacific Ocean, and Mount Whitney, the highest point in our country. To get into the Yosemite Valley one goes by train to Merced—that is, if you are a modest retired grocer, who does not run his own car, and would not run it over these mountain roads if he did. Thence the big, roomy, comfortable stage of the Yosemite Transportation Company picks one up for the final leg of the journey. That last leg is eighty-six miles long, four miles farther than the distance be- tween Madison and Milwaukee, Wis- consin. It is made in three hours and a half and one is landed four thousand feet above sea level in this People’s Playground, the size of Rhode Island —or Dane county, Wisconsin—and about half as big as Delaware. ’Twere folly, surely, for me to at- tempt description of the Yosemite. Even after having camped in it for two weeks, my wife and I are only beginning to sense its stupendous ele- vations and glimpse some portion of its beauties. “There is only one way to get any slight idea of it. That is to come here and abide as long as possible. It is vastly best to come without a car, for speed is the enemy of comradely acquaintance. One can gain no intimacy of contact when one is rushed along the highways. It is best to walk, hike or stroll, pausing as the impulse prompts to pause and look and gaze and gaze and look again, ex- changing thought and comment, and return with ample leisure for yet more looks and comments. For those stupendous rocks, rising on every hand to heights that dwarf into in- significance the most ambitious struc- tures of man, can be known even slightly only after many contacts. The Yosemite is a titanic gash in MICHIGAN the Sierras made by a glacier, or many glaciers, through eons of time away back a few millions or tens of millions of years ago. From within, the walls of granite, rising two thousand to six thousand feet, seem continuous. We appear to be hemmed in on all sides and that lends much comfort to the green pines and cedar with which the floor of the Valley is covered, the balmy sunshine and the rushing waters of the Merced river, hereabouts only a few miles from its snow-source and hence crystal clear and cool. For thus one feels safely provided for in this genial prison. But the Valley is provided with every little thing to make a stay not only safe but comfortable to the last degree. This was all started along about 1898 by the Currys and Camp Curry is still the center of activities and still managed by Mrs. D. A. Curry, one of the founders. Started in a modest way as a rest lodge for chance travelers, it has (become an_ institution which shelters and feeds upwards of one thousand persons. Departures on Sun- day, June 8, were six hundred and sixty-nine. More arrived to replace them. To-day the Yosemite Park & Curry Co., a combination of Uncle Sam and the original Currys, provides everything for everybody, from a sumptuous hotel wherein table d’hote dinners cost $2.50 to housekeeping tents and auto camping grounds. My wife and I are living in a 12 x 14 tent with a fly, located on the very bank of the Merced—and we do not want to leave. The management is surprisingly complete and perfect. Mrs. Curry pulls no alibis because of remoteness and attendant difficulties. She plans to make folks comfortable—and she does just that at prices which, accord- ing to what one wants, are truly with- in the means of all comers. Those who come here to camp are courteously reminded that they are “roughing it’ and must not therefore look for and expect to have the com- plete comforts of a modern hotel; but one finds that this does not mean that anything is slurred over or neglected. Nothing about the camp is run down at the heels. No nuisance is tolerated and depredations and despoilation are unknown. The modern vandal, the pseudo “nature lover” who tears up shrubs, starts forest fires and scatters tin cans, is conspicuously absent. A forest ranger visits every section daily on a quiet and courteous but not the less rigidly efficient tour of inspection. Within convenient distance of every tent is an abundant supply of pure, fresh water which comes ice cold from the faucet and the sanitary ar- rangements are likewise convenient in location, generous in size and kept in a condition of absolute odorless clean- liness and neatness that could well be emulated by many a city hotel I know of. So here we are and here we shall stay as long as time and a few remain- ing duties to business will admit. And from the vantage ground of one who has vacationed in many places—in- (Continued on page 31) TRADESMAN July 2, 1930 VEGETABLES BUY YOUR HOME GROWN AND SHIPPED-IN VEGETABLES AT THE VEGETABLE HOUSE VAN EERDEN COMPANY 201-203 Ellsworth, S. W. Grand Rapids, Mich. In More Homes Everyday ROLSOM America’s finest Bread SANCTUM BAKORIUM NEWS Holsum is first made right— then sold right—and finally backed by one of the strong- est publicity campaigns ever released. Gira! “SEE-MOR” Display Box THE MODERN WAY TO DISPENSE BULK CANDY \ Size : 16x1114x4 A TRANSPARENT DISPLAY COVER WITH EACH BOX. Ask about our Display Stand Offer National Candy Co., Inc. PUTNAM FACTORY, Grand Rapids, Mich. The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS MICHIGAN EGGS - EGGS - EGGS We are in the market to buy Fresh Eggs and Fresh Packing Butter and will pay full Grand Rapids Market date of arrival. Send us your orders for Egg Cases and Egg Case Material. Wire or Phone for our quotations. KENT STORAGE COMPANY GRAND RAPIDS, MICHIGAN July 2, 1930 MICHIGAN TRADESMAN MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E ”. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Four Grievances Cited By Twin City Retailers. At a dinner held last month in the Hotel St. Paul, delegates representing Twin City retailers met with repre- sentatives of packers to discuss unfair trade practices alleged to be engaged in by the packers. The retailers pre- sented for the packers’ consideration the following four resolutions: 1. Whereas—It has been the prac- tice of some of the meat packers to solicit certain consuming trade direct on packing house products, namely, fresh meat and provisions. We here- by object to this practice of any pack- ers soliciting or accepting this retail business, and demand that this busi- ness be diverted through the proper channel, particularly the licensed re- tail meat dealer. 2. Whereas—Some packers in do- ing resale work on their branded prod- uct’ for the retailer have not usually allowed him a satisfactory profit. We believe that the retailer is entitled to and should have a profit consistent with the successful operation of his business. Such profit could and should be determined by proper contact with the retailers involved. 3. Whereas—The practice of the packers selling to the employes is greatly overdone, and the privilege is being abused to a great extent and proving a great detriment to many le- gitimate retailers, especially those neighboring the packing plants and branch houses. We do hereby respect- fully request that the packers take such steps as are necessary to curb this flagrant abuse of employe pur- chasing privileges. 4. Whereas—Certain large chain store operators are using popular branded packing house items as loss leaders, and thereby casting an un- favorable reflecting on the prices usu- ally charged by independent retailers, we do respectfully request the packers to do all in their power to prevent this practice. —__++>—__ A Satire on Sauerkraut. The following burlesque recently appeared in the Crown, of Baltimore: I was thin and run down. I had nervous spells. There were black spots in front of my eyes at times and my hair kept coming out and would not stay combed. I did not get enough sleep. My garters kept slipping down. Frequently in rainy weather I could not find my umbrella. People stepped on my heels and my rubbers would come off. I felt dull after eating, and frequently found it necessary to take a drink of water. Just before meals I often felt weak and famished. I hated to go to bed at night. T dis- liked to get up in the morning, es- pecially during the cold weather, when the fire in the furnace happened to go out. I hated to even split the wood for the kitchen stove. I felt cross when my wife’s mother came to visit aa us and sometimes in the morning the coffee tasted like dishwater. Then a friend suggested, ‘““Why don’t you eat more sauerkraut?” I had never thought of it, but I followed his advice. Now I can shave with a broken bottle and rub my face with cayenne pepper. My hair does not come out any more, for the reason that the last of it disappear- ed before I commenced the sauerkraut treatment. My vision is clear and my breath is stronger, and I seldom stop to open a gate any more—I just jump the fence. Now I am the first in bed at night and the last one up in the morning. For people who are run down at the heels like I was, I can cheerfully recommend sauerkraut. ————_+> > Hello World Excludes Voluntary Chains. The Merchant Minute Men _ of America, the organization incited by W. R. Henderson, radio broadcaster of Shreveport, La. is excluding from membership retailers who ‘belong to voluntary chains. A letter recently reprinted by the American Institute of Food Distribution, states that such re- tailers are not eligible, because in buy- ing all their supplies from a single source and submitting to control from headquarters, they forfeit their inde- pendence and become almost identical with units in a chain. —_—_.__ o> ——————_ Retail Grocers Take Anti-Chain Stand A resolution was adopted by the National Association of Retail Grocers in convention last week at Dayton, Ohio, calling on officers and directors of that body to take a more aggressive stand against the chain stores. The officers have been criticised by the Southern members of the associa- tion for failing to co-operate with W. K. Henderson of Shreveport, La., in his anti-chain radio campaign, and the resolution was regarded as indicating that the Southern members have the support of the majority. —_»+++____ Chain Tax Introduced in Louisiana. A bill has been introduced in both branches of the Louisiana State Legis- lature providing for a tax on chain store concerns graduated according to the number of units operated. Licenses provided for by the bill are $15 on the first store, $20 on the sec- ond, $30 on the third, $40 on the fourth and $50 on the fifth. Above the fifth the tax would be increased $50 for each additional unit. Thus the tenth store would be taxed $300. ese o Along the Lines of Least Resistance. “I’ve decided on a name for the baby,” said the young mother. “T shall call her Euphrosyne.” Her husband did not care for the selection, but being a tactful fellow he was far too wise to declare his objec- tion. “Splendid,” he said cheerfully. “The first girl I ever loved was called Euphrosyne, and the name will revive pleasant memories.’ There was a brief period of silence, then: “We'll call her Elizabeth, after my mother,” said the young wife firmly. —_»>+>—___ A woman likes to have the last word, but why is it she never says it? o, eS 2, e Phone SEEDS Distributors of PINE TREE Brand ALFRED J. BROWN SEED COMPANY Automatic 4451 WHOLESALE FIELD 25-29 Campau Ave., N. W. GranpD Rapips, MICHIGAN VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cantaloupes, Peaches, “Yellow Kid” Bananas, Oranges, Lemons, Fresh GreenVegetables, etc. ASSOCIATED TRUCK LINES The Outstanding Freight Transportation Line of Western Michigan. State Regulation means Complete Protection. ASSOCIATED TRUCK LINES Grand Rapids, Mich. Phone 93401 108 Market Av.. GET OUR PRICES AND TRY OUR SERVICE ON MODERN COLD STORAGE. ABE SCHEFMAN & CO. COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS Se G R AN D SUNKIST ~ FANCY NAVEL ORANGES GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING RA,PIODS ., M I C H M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN ~ UNIFRUIT BANANAS and all Seasonable Fruit and Vegetables Direct carload receivers of 1 2. 4 2 me 2 e Re a Bieta HARDWARE Michigan Retail Hardware Association. President—Louis F. Wolf, Mt. Clemens. Vice-Pres.—Waldo Bruske, Saginaw. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Suggestion Is an Important Factor in Salesmanship. I well remember an old time hard- ware dealer who had a china depart- ment. He said to me once: “Girls can’t suggest things. That’s where they fall down in the selling business.” And he went on to eluci- date: “There is a line of china that has just come in—plain design, white and gold. Everything for years has been colors—blues and greens and pinks, with flowers and ferns and storks for design. This simple white and gold has caught the popular fancy. Result: we're stocked up with a lot of colored stuff that we'll have to keep on our shelves unless we do some pushing. “Time and again I tell the girl clerks to put the gold stuff back where it won’t fairly fling itself at the cus- tomer, and when there’s any call for china goods, to show the colored lines first, and push them. Next minute after telling them I go upstairs. In comes a customer and asks to see a china ‘Why, Mrs. So-and-So,’ cries the girl, all smiles, ‘we've some- thing that will suit you right here,’ and she brings the gilt stuff to the light first thing. It itself; and the colored china stays on the shelves. The set. sells girl thinks she’s made a sale. Really, the gilt china with a price tag attached would have turned the trick just as quickly. “There’s where a bit of suggestion would help me, in nine cases out of ten, to sell the stock I want to sell. Those girls follow the line of least resistance, and show the stuff they have found is likely to sell the easiest. A genuine saleswoman would parade a selection of the colored stuff, praise it, stress its strong points —it certainly is good value—and would keep the gilt edge china as a last re- sort. To my mind, suggestion is sales- manship; without suggestion, it’s just order-taking, and an automatic ma- chine could take orders.” That was years ago, but the talk has lingered with me. New vogues in china have come and gone, ‘but the basic principle is just as sound as ever. True suggestion in salesmanship is double or reciprocal suggestion. There suggestion by salesman or is unconscious mental the customer to the salesman; there is word-of-mouth suggestion, tactfully expressed ‘by the salesman to the cus- tomer. A customer comes into a hardware store and wants to see a refrigerator. To the ordertaker, his request conveys but one idea, that he may want to buy a refrigerator. The salesman, on the contrary, gets two additional impres- sions. As a result, the salesman, after having sold the refrigerator, asks the customer if he won’t need ice-tongs also. “Yes.” “And, of course, a drip pan, for the ice water when it melts?” So the real, wide awake salesman sells not only a refrigerator, usually the best in stock, but ice tongs and drip pan as well. The order-taker may or MICHIGAN may not succeed in selling the refrig- erator—if he does, the customer is back next morning irately demanding the tongs and the drip pan, which he is firmly convinced, ought to be sup- plied free. A tack is a very little thing. A box of tacks can be bought for five cents. It seems neither here nor there in a day’s sales. Here comes a customer to the hardware clerk and orders a couple of yards of screen wire for a door. How many clerks will think to ask: “Have you double-headed tacks for it?” Just a five cent item—yet it represents the difference between or- der taking and salesmanship, between letting a business build itself and ac- tively helping to build it. Early in May a lady buys a carpet beater. The hardware clerk doesn’t need to be hit with a brick to know that she is, or in a few days will be, right in the very throes of house- cleaning. Here’s his chance to suggest —and there are a myriad of things in the hardware stock he can suggest, and if he does it politely and tactfully and not too insistently, he’s going to sell some of them. There are brushes, paint, furniture polish, step ladders, and—yes, tacks. Tacks are so cheap, it really doesn’t pay to use the bent, rusty, broken-headed things that have been in the rug or carpet since last fall. But there are bigger opportunities for suggestion than that. To the lady who wants a carpet beater, why not suggest an vacuum cleaner? That will avoid the necessity of tak- ing up and beating the rug. paint electric There is the gospel of suggestion in a nutshell. It requires imagination— the ability to see more than appears on the surface. What the customer calls for will be, to the salesman, a hint of what is in the customer’s mind. A salesman needs to be alert, to think quickly, to act promptly, in order to suggest to advantage. Still it pays. In suggesting, use judgment. Learn to size up your customer. Feel your way. Half the value of the suggestion lies in the manner in which you make it; and that manner must be gauged to suit the individual with whom you deal. The logical grouping of his entire stock in the salesman’s mind is essen- tial to successful suggestion. For instance, practically al] hard- ware stores sell washing machines. In this connection a certain store carries out the idea of suggestion to a notable degree. In the window display, instead of arranging three washing machines in as is the custom in a good many stores, the hardware dealer shapes his display into a picture of wash day in a properly equipped kitchen. He brings in the washing ma- chine, the wringer, the tubs, the boil- er, the washboard, a big collapsible clothes-horse, a small clothes rack at- tached to the wall, common flat irons with stands, electric irons attached to current so that they may be demon- strated at a moment’s notice, an iron- ing board and a stretch of clothesline, as well as probably a dozen other ar- ticles used on wash day or ironing day. a row, sn stencemestcceecnertncneratante ett CONC ENTE NA A AAR AAT AAA TRADESMAN To add to the realistic effect, a strip of white cheesecloth or cotton hangs from the ironing board into a clothes basket. The display typifies the method of salesmanship used inside the store. If eae nN July 2, 1930 a customer buys a washing machine, the salesman follows up the sale by calling attention to the wringer, then enquires regarding the tubs, the boiler, the washboards and other items of equipment. If the customer comes for New York San Francisco Boston Investment Securities E. H. Rollins & Sons Founded 1876 Phone 4745 4th Floor Grand Rapids Savings Bldg. GRAND RAPIDS Philadelphia Los Angeles Chicago Denver London Administration. Science Course. Course. A Business School That Is a College of Business Administration The Davenport-McLachlan Institute is chartered by the State as a class A College and empowered to grant degrees and offers the following courses to high grade men and women. Collegiate Course countancy and Business Collegiate Secretarial Special Secretarial Course. Business Adm nistration It is a pleasure to give information. DAVENPORT-McLACHLAN INSTITUTE 215 Sheldon Ave., S. E. Civil Service Course. General Business and Banking Course. Salesmanship and Advertising. Gregg Shorthand and Touch Typewriting Course. The Stenotype. in Ac- Grand Rapids, Mich. Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN ot Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars BROWN & SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep Lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN July 2, 1930 MICHIGAN TRADESMAN a flatiron, the merchant directs atten- tion to the ironing board, the clothes- horse and other items that logically follow. In his advertising and circular mat- ter, instead of talking merely of his washing machine or his wringer, the hardware dealer discusses the subject of saving labor on wash day by pro- viding modern equipment to do the work. Not merely does this method help to sell additional articles, but in some instances entire wash day out- fits have been sold. It possesses also its educative value for the salespeople themselves, who to begin with rarely grasp the idea of suggestion and its possibilities in relation to increased sales, Selling the better or higher-priced article represents another phase of the same idea. Several years ago I set out to pur- chase a double bladed chopping knife, an article which then retailed at around 25 cents. In two hardware stores I was offered a single bladed knife at 15 cents. In the third store stated that he had no double chopping knives in stock. He had the single knife, at 15 cents. “But,” he added, “what you need is a food chopper. Would you like to see how it works?” He was already showing the article in operation. “Your time is worth money,’ he explained. “She will save enough time in a single week to pay for the food chopper. Then, it will chop practically anything, and as fine and as coarse as you like; while of course the chopping knife can’t do that.” He concluded by selling the medium sized chopper at $1.75. He sold a higher priced article than was asked for, and served the customer far more satisfactorily than if he had inerely stuck to the original “chopping knife” text. Suggestion is very helpful in the introduction of new lines. A new kitchen device, a new type of polish, a new wall tint, a new washing ma- chine—it’s good business to tactfully call the attention of every customer to the new line you are handling. With staple lines, you must wait for the customer to give you some lead be- fore you suggest this or that article. But the new line you are introducing has an advantage in its very novelty; it is a matter of mere common polite- ness to bring it to your customer's at- tention. Yet many dealers rely newspaper and ‘window publicity and neglect the opportunity to use per- sonal suggestion in introducing new Victor Lauriston. a young clerk wife’s > solely on lines. —_—_++>—__—_ Squaring Accounts With Nature For Bad Habits. Modern youth is prone to start the evening program at an hour which in the days of old would have been near- er to closing time. The dance ends at daybreak, scarce- ly giving the participants time to change their clothes and get to the office or other place of employment on time. And youth thinks he is “get- ting away with it.” He may for a while. But unless loss of sleep is made up and work balanced by extra rest, even the resilience of youth cannot stand the strain and nervousness, irritability, or even acute illness results. Continued overindulgence in food or drink brings retribution sooner or later. An occasional extra hearty meal may cause nothing but temporary dis- comfort. Young people usually burn the extra bodily fuel by vigorous exer- cise but the habitual gourmandizer pays for it in obesity. Fat people are particularly suscept- ible to diabetes and certain other dis- eases. Heavy drinkers of alcoholics must also pay the price of over indul- gence, for they are prone to cirrhosis of the liver and hardening of the arteries. Dame Nature has still other methods of retaliation. The unused muscles of the person who takes no exercise be- come soft. The frequenter of poorly lighted and illy ventilated places soon appears pale and anemic. Anyone who continually overstrains his eyes has headaches and is likely to suffer from granulated lids or more serious eye troubles. Sometimes people overdo uncon- sciously. Then there are the types who boast that they can stand any- thing. But the stronger they are and the longer the day of reckoning is put off, the harder they fall when that day comes. There is one way which has saved many a person from permanent dis- ability or premature death. Have a periodic physical examination. Go to the physician and have a health inven- tory at least once a year. B. 'R. Richards. > 2 Magnesium Dust and a Wire Nail. A wire nail used to hold a core up- right accidentally became embedded in a magnesium alloy casting. As the casting was.being trimmed, the nail struck a spark on the grinding wheel, igniting an explosive mixture of mag- nesium dust and air in the exhaust duct. The resulting explosion ruptur- ed the duct, air washer, and fan hous- ing. It further vented itself by break ing nearly two hundred lights of glass in about forty feet of steel sash win- A small fire followed but was The dows. extinguished with pails of sand. loss was nearly $800. Appreciating the hazards, the man- agement have the ducts and air washer cleaned weekly. A wet grinding pro- cess previously had been tried without success. This accident shows the explosion hazard in ducts from the grinding of magnesium alloys and the need of eliminating ferrous spark-producing metals in the core-making as well as the grinding operations. ——_2+ An Electric Welder Causes Fire. A portable electric welder was be- ing used in rebuilding a steam gen- erator. Two large tarpaulins water- proofed with fish oil were used to form an enclosure. Sparks from the welder ignited the tarpaulins and fire quickly flashed over them. Employes with chemical extinguishers worked so quickly that they were able to ex- tinguish the fire just as_ fifteen sprinklers opened. The fire depart- ment arriving just then let the sprinklers operate until they were sure there was no fire. Water damaged second hand motors, generators, and electrical equipment, all of which were salvaged by oven or air drying. The loss was estimated between $1,000 and $1,500. Jennings’ Pure Extracts Vanilla, Lemon, Almond, Orange, Raspberry, Wintergreen. Jennings Flavoring Extract Co. Grand Rapids, Mich. I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT) CHEESE All varieties, bulk and package cheese ‘*Best Foods’’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and A OTHER SPECIALTIES Selling Power Are you looking for ideas and informa- tion that will help you build up sales and profits? Would you like to know how a West Coast hardware dealer stepped up one day’s sales to THREE TIMES of previous day’s average? Then you should read Selling Power! Costs only a dollar a year (10 issues). “Good, A-1 1930 stuff’? is how one busi- ness man describes Selling Power, and goes on to say ‘‘if a subscriber got only one idea per year he would receive his money’s worth 10 times, yes 100 times over,’’ Another-—a friend of the Editor's says ‘“‘I’d like to have ‘Selling Power’ and here’s my dollar. I’m sure I’ get more than ‘one idea per year’ if you have anything to do with it—and it will be a good idea, too.’’ Selling Power is not just something more to read—but something to use and profit by! Chockful of profit stimulating ma terial for business men in every line—and for salespeople who want to forge ahead! Measures 4 in. wide by 9 in. deep. Fits comfortably into inside coat pocket—for odd-moment reading! Current issue con- tains, among other things, ‘‘To the Little Red Hen—Why Wanamaker Suc- ceeded—The Measure of an advertisement —High Lighting the High Spots,’’ etc. Every reader of the MICHIGAN TRADES- MAN should read SELLING POWER! Bill or check pinned to your bus‘ness netehead will bring Selling Power to your desk right away! $1 a Year (10 issues)—Single Copies 15 cents—Postage Paid. Enter Your Subscription Now! The J. W. Dexter Co.. 107A Massuchesetts Avenue, Boston, Mass. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray ak GRAND RAPIDS, MICHIGAN Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm In Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CoO. Saginaw. Corduroy Tires Sidewall Protection Made in Grand Rapids Sold Through Dealers Only. CORDUROY TIRE CoO. Grand Rapids, Mich. 4 ors mia) RICHNESS A FRESH THE PAGE MILK COMPANY Merrill, Wisconsin The Brand You Know by HART CTREFUGEE STRINGBEAD oe Look for the Red Heart on the Can LEE & CADY Distributor 24 HOTEL DEPARTMENT On the Rounds of Michigan’s Good Fellows. Sturgis, June 30—How can I help it? Here I have come back from California to make brief calls on my hotel friends of former days and they turn these occasions into carnivals. H. F. Heldenbrand—he of Hotel Helden- brand, Pontiac—picked me up at Lan- sing last week, and during the several days I was with him transported me from A to Izzard, regaling me the meantime with food contests, reminis- cences of his past relations with the traveling public as a landlord, with more or less showing of veracity. He has a wonderful hotel and I am glad of it, for when a man battles with the vicissitudes of life for nearly a life- time and then acquires something where he is “sitting pretty,” I want to sit in with him and enjoy it also, and that is exactly what I did at the Hel- denbrand. Much has been said about this wondrous property and technically I am not going to undertake to describe it, but the impressions I gained there are to remain with me. In the first place, the approach to the establish- ment is the result of ideas well exe- cuted. Your first introduction is to the lobby with its substantial and in- teresting decorations. It is capacious, well lighted and furnished. To the right is the much talked of lounge, large, furnished with the very best of mod- ern conceptions, outstanding with drapes, a most beautiful carpet, and an ensemble that is bound to please and make you feel thankful that you are there. While the Heldenbrand is a travel- ing man’s home, it enjoys a wonder- ful tourist trade, and “Hildy” is not unmindful of the fact that nearly every touring party includes the little tots who must be entertained in order that they may retain their good nature. Hence, the children’s play room, which adioins the lobby and is provided with everything from teddy ‘bears to tobog- gans. Two capacious dining rooms pro- vide facilities for the regular trade who desire this class of service and al- so supply the various social organiza- tions with meeting places for their various functions. The piece de re- sistance is the cafeteria, a spacious, well lighted establishment which fur- nishes, at a moderate cost, the various food requirements, prepared by com- petent chefs. with the addition of dainty service which relieves the tedium of what self-service effect has on the diners. It is vastly popular, is economical, allows the, hotel to acquit itself satisfactorily and, in these days of uncertainty in hotel operation, to keep out of the “red.” The guest rooms, adjusted in price to every requirement, are the last word in furnishings, and you have the choice of apartments, with or without baths or toilets, but with every convenience. The Heldenbrand prides itself upon its beds, which are the very best equipment obtainable. The location of the hotel, which is within two blocks of the principal shopping center, theater, etc., and yet just far enough away to avoid the noise of traffic, is another considera- tion for its phenomenal success as a caravansary. Above all is the personality-plus at- mosphere which permeates the entire establishment. There is the “big chief,” who, like the Pinkerton detec- tives, “never sleeps,” offering an ex- ample of service. He doesn’t “slob- ber” over you, but once he spies you, you fall for him and like him. I could almost love the good soul were it not that he overworked me, without legal regard for hours of labor, and was al- ways wanting to “take me for a ride.” Then there is Howard V. Heldenbrand, MICHIGAN the junior, who is as indefatigable as the sire, who does his “trick” as as- sistant manager during woefully long hours and then slips away somewhere to read up and invent some way of doing things a little better than the average executive. This very capable young man is already known as the author of a treatise on hotel stand- ardized service and is a Staff con- tributor for various hotel publications. He appeals to me as a possible entree in the hall of fame, and besides he doesn’t try to burn up gas quite as prodigally as some I might mention in his immediate neighborhood. Ac- commodating employes in every de- partment, who perform their duties cheerfully, make up the ensemble. I give them all a unanimous standing vote of thanks. A delightful acquaintance I gained in Pontiac, through the gracious con- sideration of my host, was Frank Anderson, assistant postmaster there. He it was who helped speed me on my way in negotiating the scenery of that portion of Michigan, supplying his Oakland motor car, as well as his ser- vices as chauffeur. As might be sup- posed Mr. Anderson is a very busy in- dividual, but he combines his official duties with those of promoting his one obsession, fruit raising, at his private nursery. A development of his, a yel- low cherry, known as the “Trust- worthy” is talked about among State horticulturists. He is as good as they make them. From Pontiac I was taken for a joy ride to Bay ‘City, where it was my pleasure ie catch up with my old friend, W. Schindehette, who oper- ates, and o done so for many years, Hotel Republic. “Billy,” the appella- tion by which he is known everywhere, is another of those long-headed boys who sleeps with one eye open and does not allow the elusive hotel promoter to sneak in and convince the good people of his community that they need more hotels. He has always told me when Bay City needs a better hotel, he will provide it, but his Republic is always a bright star in the firmament, and he can be depended upon to keep its reputation at the top-notch stage. My relations with Mr. Schindehette were more than merely those of a fraternal nature. When the Michigan Hotel As- sociation was strengthening itself with new blood on the membership roll, he it was who always responded prompt- ly to the bugle call and helped to make it what it is. At Flint we saw C. G. Hammer- stein, who far years represented Albert Pick & Company, dealers in hotel fur- nishings, in Michigan. Three or four vears ago he acquired Hotel Crystal, Flint, quit the road, donned war paint, and applied much of the peaceful type to his acquisition. This property has been completely transformed, with at- tractive decorations, new furnishings and is “bringing home the bacon” to its operator. ‘“‘Ham,” as we all call him, also controls the Clifton Hotel at Battle Creek, to which he has ap- plied the same treatment. Watch him grow. Many hotel men have asked me about the whereabouts of Mrs. Fern Coriell, the efficient little woman who for several years was official reporter of the Michigan Hotel Association at its various annual and sectional meet- ings. For their information I am pleased to state that she occupies a responsible position with one of the most important law firms in Battle Creek, is still keenly interested in all matters pertaining to hotels and thas authorized me to express her kindest wishes to her old associates. When the authorities at Pontiac en- couraged me to move along and not TRADESMAN July 2, 1930 YOU ARE CORDIALLY invited to visit the Beauti- ful New Hotel at the old location made famous by Eighty Years of Hostelry Service in Grand Rapids. 400 Rooms—400 Baths Menus in English MORTON HOTEL ARTHUR A. FROST Manager HOTEL OLDS LANSING 800 Rooms 3800 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. GrorceE L. Crocker, Manager. Muskegon ote eo Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up } EDWART R. SWETT, Mgr. | Michigan : die Columbia Hotel KALAMAZOO Good Place To Tie To CHARLES RENNER HOTELS Four Flags Hotel, Niles, Mich., In the picturesque St. Joseph Valley. Edgewater Club Hotel, St. Joseph, . Mich., open from May to October. Both of these hotels are maintained on the high standard established by Mr. Renner. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. R. D. McFADDEN, Mgr. The — Pantlind Hotel The center of Social and Business Activi- ties in Grand Rapids. Strictly modern and fire-proof. Dining, Cafeteria and Buffet Lunch Rooms in con- nection. 750 rooms — Rates $2.50 and up with bath. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. Buropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. e Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD. ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. July 2, 1930 MICHIGAN TRADESMAN 25 place in financial jeopardy the inter- ests of “Hildy,”’ I moved on to De- troit, and from force of habit looked up the Nortons, Chas. W. and Preston D., who after exhibiting to me the Norton cafeteria which has been ac- quired by them and has tbeen physical- ly very much improved, whisked me over to Windsor, Ontario, to look over their recent accomplishment, the Nor- ton-Palmer, scarcely two years old, but as active as a beehive in the white clover season. It is a good thing. I have said much about it in the past, based upon hearsay information, and now I have absolute knowledge that it is not only a good thing, but a profitable investment as well. But don’t ever think there is any crape hanging on the doors of the Detroit institution. Like Tennyson’s brook it goes on forever. No two individ- uals I know of anywhere are better equipped to operate successful hotels than the Nortons, and that is just what they are doing. Deserving? Well, I should say so. I couldn’t visit Detroit, even after an absence of three years, without promptly reporting to that grand (young) man, John R. Wood. the dean of railroaders and railroad publications principally among which is the Michi- gan Railway Guide. Many years has he been my friend and a faithful one, too. He is accredited with eighty-five birthdays, but when one takes an in- ventory of this sturdy character, it seems ‘hard to lbelieve it. As an hon- orary member of the Michigan Hotel Association, he has much to his credit as an organizer. Harold Sage, executive manager of Hotel Tuller, was picked by me when he was managing Hotel Clifford, as a winner. And he has justified my pre- dictions in every way. Every move- ment and every change he has made in the past five years, has been up- ward. He certainly gave me the glad hand—just as I knew he would—when 1 called. I am not through with him or his predecessor, Ward B. James, president and general manager of Ho- tels Windermere, Chicago, with both of whom I am scheduled for a “round- up” in the near future. The Tuller is entitled at least to the credit of having proven the vehicle which helped these young men along on the road to fame. W. J. Chittenden, Jr., than whom there are none better made, was busy preparing for his vacation at a Massa- chusetts resort, but we had a nice visit at his Detroit-Leland Hotel and ar- ranged something for the future. Any- body who is following my feeble ef- forts in the literary line knows just what I think of this splendid fellow who has been in the limelight of Michigan hotel operation from the days at the old Russell House, to the Pontchartrain, down to the present occupation of managing this import- ant establishment. Mr. ‘Chittenden is fully sustaining the record of his il- lustrious father by putting squarely on its feet this wonderful hotel, built at a period when there was nothing but over-production. The Detroit-Leland is coming through, surely and sound- ly. I am not going into any details concerning it. I just want to acknowl- edge an interesting and friendly visit and to express the hope that Bill’s vacation period will bring him the pleasure he justly deserves. Away out in Sunny California months ago came for me an invitation to visit with Mr. and Mrs. George Southerton, at Hotel LaVerne, Battle Creek. They have been friends of mine for many years and the ardor of this friendship has most surely escaped the influence of the frost’s of four Michigan winters. They have, since regaining possession of the LaVerne, improved it in many particulars. The lobby would do credit to many larger and more pretentious establishments. The rooms have been redecorated, and there are new furnishings besides new and most luxurious ‘beds. Notwith- standing all this the LaVerne is to have a new addition of guest rooms and entire new lobby, dining rooms and a coffee shop. I may sav that I demurred at this innovation, but I might just as well forget about it, for when this stubborn individual decides to do a thing, it is just about the same as completed. The LaVerne enjoys a clientele which have an abiding faith in the institution, and it will work out in good time, and I trust bring added satisfaction to this worthy couple. In company with the Southertons I paid a visit to Dr. and Mrs. Holmes, who conduct the Gull Lake Hotel, midway between Battle Creek and Kalamazoo. They have been here for at least five years I know of. In 1927 their hotel was destroyed by fire, but they built above the ruins a really at- tractive establishment where they en- tertain satisfactorily, with dinner dances, and capacious pavillion, hosts of patrons from everywhere, besides providing superior accommodations for such as desire to bide with them. Members of the Michigan Hotel As- sociation still remember vividly the delightful entertainment provided by the Holmeses at the time the State convention was held at Kalamazoo. They are doing well and deserve all that is coming their way. Mentioning Gull Lake, I had the pleasure of a few hours’ visit with Adam Ehrman, dean of Kalamazo ho- tel operators, who, with his estimable wife, having retired from active labors, are enjoying themselves in a beautiful cottage at this noted resort. Browsing around North Dakota, forty-five years ago, I used to know every newspaper man in the state, to- gether with railroad men, politicians, commercial men and a few clergymen. The other night at the LaVerne, at Battle Creek, I met Chas. F. Wheeler, field representative of the U. S. Bu- reau of Pensions for Michigan, and very soon discovered that his experi- ences in North Dakota were contem- poraneous with my own. In the mat- ter of knowing old-timers out there, we were running nose-and-nose when we parted. M. E. Magel, formerly of Battle Creek, has taken over his second ho- tel in Milwaukee—the Knickerbocker. This is an eight story, 475 room af- fair, of the most modern construction, just completed. Mr. Magel, as I pre- viously announced, controls by a long term lease the Hotel Plaza in the Wisconsin city, which will be placed in charge of his brother, D. J., also known in Michigan hotel circles. Members of the Buffalo Hotel As- sociation are to be guests of the De- troit Association at an afternoon of golf and an evening dinner on July 14. These meetings are annua: events alternating between the cities at either end of Lake Erie. At the Morton, in Grand Rapids, William Fox, night clerk and auditor, has been advanced to the position of room clerk, made vacant by the resignation of Ray Baker, who enters resort service. Thomas Dodson, a for- mer assistant, will take his place. The latest entrant in the Michigan hotel field is Hotel Dalton, Cheboy- gan, which will be operated by Mrs. Anne Dalton. It is a rejuvenation of the old Central House, but has been entirely rehabilitated and supplied with running water and baths. Oceana Cannery Not Sold. A letter from Harry M. Royal, of Shelby, just as the Tradesman goes on the press, states that the report which is given expression in Out Around this week to the effect that the Oceana Canning Co. will be sold to the farm- er “skindicate” is premature; that the property is not for sale and will not be sold under existing conditions. Republican Hotel MILWAUKEE, WIS. Rates $1.50 up—with bath $2 up Cafeteria, Cafe, Sandwich Shop in connection CODY HOTEL IN THE HEART OF THE CITY OF GRAND RAPIDS Division and Fulton RATES $1.50 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION The LaVerne Hotel Moderately priced. tates $1.50 up. GEO. A. SOUTHERTON, Frop. BATTLE CREEK, MICHIGAN HOTEL OJIBWAY The Gem of Hiawatha Land ARTHUR L. ROBERTS Deglman Hotel Co. Enjoy the delightful Govern- ment Park, the locks, the climate and drive. Sault Ste. Marie Michigan HOTEL BROWNING Grand Rapids Room & Bath $2 to $2.50. No Higher Half Dollar Dinners 5:30 to 8 P. M. Three Squares from Station. Liberal Parking Space. HOTEL CHIPPEWA HENRY M. NELSON, Manager European Plan MANISTEE. MICH. Up-to-date Hotel with all Modern Conven ences—Elevator, Etc. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 HERKIMER HOTEL EUROPEAN Rates $1.25 to $2.50 RAYMOND G. REID, Mer. Cafe in connection. 313-337 Division Ave., South GRAND RAPIDS, MICH. ~ : — pers aestabueasset Zt gy ieee Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND, Mgr. DRUGS Michigan Board of Pharmacy. President—J. Edward Richardson, troit Vice-Pres.—Orville Hoxie, Grand Rap- De- ds. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. a Michigan State Pharmaceutical Association. President — Claude C. Jones, Battle Creek. Vice-President—John § Walters, Sagi- naw. Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding. Yale. Druggist Asks Questions About Stock Control. The Druggists’ Research Bureau re- ceived recently the letter from a druggist in Florida: “We note the number of the toilet items kept under each heading in your following surveys, and are wondering just how many of each item is kept? We are located over a hundred miles from the wholesaler and ‘it takes two days to get an order there and back so we have to keep a larger amount and more items located in the same town with a wholesale company. Tak- ing tooth instance: We carry fifteen different kinds, amounting to forty-eight tubes of tooth pastes priced as follows: than the stores pastes, for Retail Value Siteen at 2 hee $ 4.00 hrer at S00 .90 Hour ato Soc. 1.90 Cerg at a0c oe 80 Twenty at -----__-- Bc. 10.00 Tivee at 2 sic. 1.80 $18.90 Deducting the usual 3314 this leaves only $12.60 as invested in merchandise. “To-day we are going to take stock of toilet preparations and this will in- clude tooth shaving creams, toilet waters, perfumes, hair tonics, and all articles used to beautify, and we will keep a record of purchases and sales of same. Maybe we will learn a lot. We have found that instead of keeping say half a dozen of each of a few articles of like use—tooth paste, hair tonics, etc.—that we keep one- sixth dozen of the best sellers and one- twelfth dozen of the slow sellers, and in this way we avoid that awful word ‘out’! No one could possibly tell how happy we are to get your service. We are devouring all that you have sent us, and our auditor is also going over your pamphlets and is very much pleased with same. It has been a hard thing to make even one end meet here- in the State of Florida during the past year or so.” To this letter the following reply was made: It is a pleasure to learn from your letter that the Druggists’ Research Bureau is proving to be of some ser- vice to you. You are quite right, we believe, in stocking as many different kinds of merchandise as you can sell profitably and quickly to your cus- tomers. As you say, nothing is more serious than to have to tell a customer that you are out of or do not stock some particular item of merchandise that they want to buy. One or two pastes, MICHIGAN experiences like this and you acquire— unjustifiably usually—the reputation for not having the merchandise your customers want. This is serious be- cause you depend for your success not upon a constant procession of new cus- tomers, but rather upon a long con- tinued line of repeated sales to a rather limited clientele. The amount of toothpaste of a par- ticular brand that a druggist should stock depends, just as you have al- ready surmised, upon the ease with which he can replenish this stock and the amount of business that he does. Generally speaking, we believe that on merchandise of proved salability a quantity which can be sold not to ex- ceed 30 to 60 days is a successful pur- chase of any item, except, of course, perishable and seasonable goods. The most effective method we have seen of controlling stock of toilet goods and ether proprietary items is to apportion to each of them a space on the shelves or in the drawers which is just sufficient to accommodate the maximum quantity that you would buy of that item. By checking the stock daily, simply by walking along the shelves, it is possible to tell at a glance just what items are low and how much of them to buy. In a few cases you may carry reserve stock in the cellar. In such cases a symbol of some kind, such as a red check mark in the space, indicates that the reserve stock is to be brought up before the item is reordered. In fact, it is pos- sible to apportion the space in the cellar or storage room in a similar manner. Prescription stock can be controlled to a considerable degree by indicating either in plain figures or in ‘code the date each item is received. Thus when you come to reorder an item, of which you have bought originally a pint, and find that this pint has lasted you over a year, it is easy to see that the next purchase should not be more than four ounces, if conditions have not changed any. A further help in stock control is through not depending upon one want book, but upon several want books conveniently and permanently placed in the parts of the store where they are most likely to be used. Tt is not practical, for instance, to allot shelf space permanently to perfumes and cosmetics on account of the odd and constantly changing shapes of the con- tainers and the necessity for display- ing them attractively. Yet stock con- trol is exceedingly important in these lines, because of the many _ styles, varieties and colors, in which each item usually is made. The Druggists’ Research Bureau hopes that this information is of some service to you. Don’t hesitate ito write us any time you think we might have facts of help to you. —_~+++—___ Now, the Question Is This— Do you, before selling rubber goods, examine the merchandise for imperfec- tions, before it leaves the store? How often do customers return hot water bottles, syringes and kindred sundry articles, with the pretext that they discovered a leak, or that the rubber lost its “life,” or a million or more ex- TRADESMAN cuses that customers will concoct, de- manding a refund. Quite difficult is it, of course, for a pharmacist or a druggist, from a superficial examina- tion, to determine just where the flaw is but make it appear to the customer that you are looking over your stock before you dispose of it to assure them that what you are selling is up to standard, or at least that you are try- ing to see whether it is. The same holds true with ther- mometers. Do you test them to see that they respond to variations in tem- perature? Or do you examine them for breakage, before effecting a sale? It is not uncommon for a patron to bring back a thermometer, having al- ready used it, and asking for the money back. The customer, however, hasn’t a leg to stand on, if before sell- ing a thermometer, you point out ‘to her or him exactly how to use it, and simultaneously showing them that it is in good condition. In some states, local health regulations forbid the re- turn of articles which are used on one’s person. In fact, some stores have adopted rulings of similar nature, even though there may not be restrictions set down by local authorities. Drifting to the back room, we will be presented with a prescription, the directions of which may be “use as spray.’ In sending up the finished product, do you forget to send an at- omizer along with it? Oftimes, we forget to ask the customer whether or not they have one on hand, and be- sides, why ask such questions? We have experienced certain types of cus- tomers who have waxed appreciative July 2, 1980 over our thoughtfulness in sending without our asking them, and other patrons who express a_ characteristic reluctance in returning merchandise after it has been delivered. So that there is nothing to lose and all to gain by this little suggestion. We are still at the prescription counter and get a recipe calling for tablet triturates. Are you accustomed to throw them in the box in haphazard fashion, so that with their white cot- ton ibackground they are almost lost to view? Why not lend a professional touch by wrapping each tablet in a powder paper, practically going through with the same procedure as that of making up powders, exercising care, of course, not to crush the tablet. By this additional labor, which is al- most negligible in time consumption, you are justified in asking for a better price—and what customer will be- grudge it? Lastly, do you, in selling solutions of Argyrol and similar silver prepara- tions, inform the customer about their being subject to deterioration? In fact, it would ‘be a good idea to put a notation of such effect on the label. This would inform the customer that after a week or so, it would be in- advisable to use the preparation, which would necessitate the purchase of a fresh solution. True, there are so many details in the average store, to look after, that suggestions, as aforementioned, are not thought of. But it is a matter of doing it once, and after that our sub- conscious mind will take care of it, so that after a while, it becomes force of TWO FAMOUS BRANDS, KNOWN FOR QUALITY WHEREVER MEN BUY CIGARS THESE LEADING QUALITY CIGARS ARE GOOD CIGARS TO TIE TO Distributed Throughout Michigan by Lee & Cady cea caperseceh coma July 2, 1930 MICHIGAN TRADESMAN 27 habit, and a good one to cultivate— When you see a man with his hands WHOLESALE DRUG PRICE CURRENT that of ‘bringing more money to the in his pockets all the time, the chances till. Joseph Jay Gold. are that he has precious little in them Prices quoted are nominal, based on market the day of issue. TT. 2 besides his hands. : 35@1 60 B oe ‘a 2 40 A race isn’t won sitting down, nor a ae Acids a DOE s toe. O32 16 Bera (Fowd)..16 @ 20 Cabebs ------- ae Se pS is an expert merchant made by dodg- Only the prosperous concern can ma Guy 6 @ Rigeron -- i 4 00@4 3% Soe ee g? = ing hard jobs. pay good wages. Cae ee 38 @ 44 Hemlock, pure. 200@2 25 Catechu .-.-- @1 44 Cutric Seo 3%@ 8 Juniper Berries. 4 50@4 75 Cinchona ________ @2 16 Muriatic ------- 9 *@ 15 Juniper Wood _150@175 Colchicum ______ @1 80 Nitric ---------- 1s @ gh Lard, extra t b5@i65 Cubehs @2 76 oa 3%@ § Lard, No. 1 ____125@140 Digitalis __—___ @2 04 Sulphuric ------ 52 - 69 Lavender Flow_- 6 00@6 2 Gentian -________ @1 35 Tartaric -------- Lavender Gar’n. 1 25@150 Guaiac _____.___ 2 28 Remon —o 4 00@4 25 Guaiac, Ammon._ @2 04 e Ammonia Linseed, raw, bbl. @Em Wdne @1 25 Wy 26 d 07 @ 18 Linseed, boiled, bbl. @1 15 Iodine, Colorless_ @1 50 Ou eave O 1 eo «a Water, a ie 0 @ 15 Linseed, bid. less 1 22@1 35 Iron, Clo. _______ @1 56 wees 14 a 5%@ 13 Linseed, raw,less 1 19@1 32 Kino —___________ @1 44 Oe a @ 6 6(Mustard. arti oc @ % Myrrh @2 52 = — "ea 08 @ 18 Neatsfoot — __._ 1 25@1 35 Nux Vomica ____ @1 80 c ° ° aoe ; ’ Olive, pure __-. 4 00@5 00 Opium —________> @5 40 T State Olive, Malaga, Opium, Camp. __ @1 44 O Wl In erl you e Balsams yellow .___._.. 3 00@3 50 Opium, Deodorz'd @5 40 Copaiha _____ 1 00@1 25 Olive, Malaga, Rhubarb -_-_____ @1 92 : Fir (Canada) —-. 2 bo “a ereen oo. 2 85@3 25 a : Fi Oregon) -_ 65 * Orang: 7 00@6 25 aints 1 Faw co 3 25@3 50 eae ae. ) @2 50 Lead. red dry __ 13% @14% an. Our Wl e continue fag 2 00@2 25 Origanum, com’l 1 00@1 20 ead. white dry 13%@14%4 Pennyroyal __-. 3 00@3 25 Lead, white oil 13%@14% Barks Beppermint ___. 5 50@5 70 aa yellow bbl. @ 2% Rose, pure ---_ 13 50@14 00 chre, yellow less 3@ 6 to keep her present home GRAND RAPIDS TRUST CO. Grand Rapids, Michigan ELECTRIC FANS, VACUUM JUGS, PICNIC SUPPLIES, FLASHLIGHTS, BATHING CAPS, WATER WINGS, SPORT VISORS, SPONGES, TOILET GOODS, in our sample room. Grand Rapids WE ALSO WHOLESALE VACUUM BOTTLES, FILMS, COMPLETE LINE OF SODA FOUNTAIN SUPPLIES, BATHING SUPPLIES, INSECTICIDES, MINERAL WATERS, CARBONATED DRINKS, CHAMOIS SKINS, See us about Store Fixtures. Also complete line of ROGER’S Brushing Lacquer, House Paints, Varnishes. Complete display a a) Hazeltine & Perkins Drug Co. Michigan JUICE EXTRACTORS, KODAKS, ELECTRIC LANTERNS, BATHING SHOES PERFUMES, OFFICE SUPPLIES. Manistee Cassia (ordinary). 25@ 30 Cassia (Saigon) -- 50@ 60 Sassafras (pw. 60c) @ 50 — Cut (powd.) Lobe ee aac 20@ 30 Berries @ubeh {2002 @ 90 ish 8 @ 25 Juniper —_.__--_- 10@ 20 Prickly Ash —_____ @ 175 Extracts ideorice 2. 60@ 75 Licorice, powd. -. 60@ 70 Flowers Armies 2 75@ 80 Chamomile Ged.) 30@ 40 Chamomile Rom. @1 25 Gums Acacia, Ist ___.... @ 60 Acacia, 2nd -_--- @ 50 Acacia, Sorts _._. 35@ 40 Acacia, Powdered 40@ 50 Aloes (Barb Pow) 35@ 45 Aloes (Cape Pow.) 25@ 35 Aloes (Soc. Pow.) 75@ 80 Asafoetida ------ 50@_ 60 DOW. ooo 90@1 00 Camphor =... __ 8T@ 9d Guaige oo @ 60 Guaiac, pow’d --- @ 0 King @1 25 Kino, powdered_-_ @1 20 Myre 020 @1 15 Myrrh, powdered @1 25 Opium, powd. 21 00@21 50 Opium, gran. 21 00@21 50 Shellac, Orange 50@ 65 Shellac, White 55@ 70 Tragacanth, pow. @1 75 Tragacanth ____ 2 00@2 35 Turpentine —~___~_ @ 30 Insecticides Arsenic é Blue Vitriol, bbl. @ 07 Blue Vitriol, less 08@ 15 Bordea. Mix Dry 12%@ 23 Hellebore, White powdered --__-- 15@ 25 Insect Powder_. 47%@ _ 60 Lead Arsenate, Po. 134%2.@27 Lime and Sulphur Dry oo 09@ 23 Paris Green --.. 2644@46% Leaves Buehy 2. @ 90 Buchu, powdered @1 00 Sage, Bulk —_.--. 25@ 30 Sage, % loose —- @ 40 Sage, powdered__ @ 35 Senna, Alex. _... 50@ 175 Senna, Tinn. pow. 30@ 35 Uva Urasi ......__ 20@ 2 Oils Almonds, Bitter, We 2 50@7 75 Almonds, Bitter, artificial _..___ 3 00@3 25 Almonds, Sweet, trug 22... 50@1 80 Almonds, Sweet, imitation --.. 1 00@1 25 Amber, crude -. 1 00@1 25 Amber, rectified 1 50@1 75 Anise 2 on & Cocoanut ------ 27%@ 35 Cod Liver ------ 1 l Croton —......__ 6 00@6 25 Rosemary Flows 1 25@1 50 Sandelwood, E. toe 12 50@12 75 Sassafras, true 2 00@2 25 Sassafras, arti’l 75@1 00 Spearmint __.._ 7 00@7 25 Spemn 1 50@1 75 Panyu 7 00@7 25 Tar USP 65@ Turpentine, bbl. _. @ 56 Turpentine, less 63@ 76 Wintergreen, leat 2 6 00@6 25 Wintergreen, sweet bine oo _. 3 00@3 26 Wintergreen, art 75@1 00 Worm Seed ____ 4 50@4 75 Wormwood, oz. —_ @2 00 Potasslum Bicarbonate —____ 35@ 40 Bichromate -_-.- 1b@ 25 Bromide 69@ 85 Bromide 54@ 71 gran’d_ 21@ 28 powd. 16@ 23 Chlorate, Chlorate, Or Atal... 17@ 24 Cyaniae ._.__.__ 30@ 90 fodide 4 06@4 28 Permanganate 22%@ 35 Prussiate, yellow 385@ 45 Prussiate, red __ @ 70 Sulphate =o | 35@ 40 Roots Alkanet 2... 380@ 35 Blood, powdered. 40@ 45 Calamus 2200 35@ 85 Elecampane, pwd. 20@ 380 Gentian, powd. ~ 20@ 30 Ginger, African, powdered ______ 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jamaica, powdered —____ 45@ 60 Goldenseal, pow. 6 00@6 50 Ipecac, powd. __ 5 50@6 00 EIGOrIG6 2 35@ 40 Licorice, powd._. 20@ 30 Orris, powdered. 45'@ 50 Poke, powdered_. 35@ 40 Rhubarb, powd. __ @1 00 Rosinwood, powd. @ 50 Sarsaparilla, Hond. ground .... @1 10 Sarsaparilla, Mexic. @ 60 Seuils 22002 35 40 Squills, powdered 70@ 80 Tumeric, powd._. 20@ 2 Valerian, powd.__ @1 00 Seeds Anise 2200 @ 365 Anise, powdered 35@ 40 Bird, IS —2.2 2. 13@ 17 Canary 2. 10@ 16 Caraway, Po. 30 25@ 30 Cardamon ______ 2 50@2 75 Corlander pow. .40 30@ 25 PE 15@ 20 Fennell 0. 35@ 50 Milas 2. 46@ 15 Flax, ground -. 9%@ 15 Foenugreek, pwd. 15@ 25 Hemp 8@ 15 Lobelia, powd. -. @1 30 Mustard, yellow 17@ 25 Musard, black... 20@ 25 15 Poppy =... __ @ 30 Quince 20 1 75@2 00 Sabadilla ......_ 45@ 50 Sunflower 12@ 18 Worm, American 30@ 40 Worm, Lavant — 6 50@7 00 Tinctures Aconite ... @1 80 BIOGS 22250 @1 56 Asafoetida —_---- @2 28 Arnicg @1 50 Belladonna --__- @1 44 Benzoin -.-.---.. @2 28 Red Venet’n Am. 34%@ 7 Red Venet’n Eng. 4@ 8 Eutty 0 5@ 8 Whiting, bbl. ___ @ 4% Whiting 514%4@10 L. H. P. Prep... 2 80@3 00 Rogers Prep. __ 2 80@3 00 Msceillaneous Acetanalid ______ 57 75 Po 12 Alum. powd. and fround _.._... 09@ 15 Bismuth, Subni- PREG 2 00@2 Borax xtal or ~* powdered ______ 06@ 13 Cantharides, po. 1 25@1 50 Calomel 2 & Capsicum, pow’d 62@ 75 Carmine _._____ 8 00@9 00 Cassia Buds ____ 30@ 40 Cloves 40@ 50 Chalk Prepared__ 14@ 16 Chloroform ______ 47@ 64 Choral Hydrate 1 20@1 50 Cocaine __ 12 85@13 50 Cocoa Butter ___ 60 90 Corks, list, less 307) to : 40-10 Copperas aN 03@ 6 Copperas, Powd. 4@ 10 Corrosive Sublm 2 25@2 30 Cream Tartar __ 35@ 45 Cuttle bone ___ 40@ 50 Hetsting 6@ 15 Dover's Powder 4 00@4 50 Emery, All Nos. 10@ 15 Emery, Powdered @ 1 Epsom Salts, bbls. @03% Epsom Salts, less 3%@ 10 Ergot, powdered Flake, White ___ 15@ 20 Formaldehyde, 1b. 12@ 35 Gelatine 8 Glassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. @02% Glauber Salts less 04@ 10 Glue, Brown ____ 20@ Glue, Brown Grd 16@ 22 Glue, White ____ 274@ 35 Glue, white grd. 25@ 35 Glycerine ___—___ 17%@ 40 Hops Ae a aa 75@ 95 jodie 0 6 45@7 00 Iodoform _______ 8 00@8 30 Lead Acetate __ 20@ 30 Macq 2 @1 50 Mace powdered__ @1 60 mo el 7 00@8 00 Morphine ____ 13 58@14 Nux Vomica ___ < 30 Nux Vomica, pow. 15 25 Pepper, black, pw. 570 70 Pepper, White, p. 75@ 85 Pitch, Burgundy_ 20@ 25 1 Quassiq: 2 Quinine, 5 oz. Ss 2g ao Rochelle Salts __ 28@ 35 Saccharine _____ 2 60 Salt Peter 2 a : eee te 32 Seidlitz Mixture 30@ 40 Soap, green ____ 15@ 30 Soap, mott cast _ 25 Soap. white Castile, coe 1 Soap, white Castile @ less, per bar ___ @1 60 Sod. Bins ‘bonate 2S Soda Bicarbonate 3° Soda. Sal wt 08 Spirits Camphor @1 20 Sulphur, roll _.. 4@ 11 Sulphur, Subl. __ 4%@ 10 Tamarinds ______ 20@ Tartar Emetic __ 70@ 175 Turpentine, Ven. 50@ 15 Vanilla Ex. pure 1 50@2 00 Venilla Ex. pure 2 25 2 Zine Sulphate __ 06 4 Webster Cigar Co. Br Websterettes _______ 3 6p @inces 38 50 Webster Cadillacs __ 75 00 Golden Wedding Panatellas ________ 75 00 Commodore _________ 95 00 MICHIGAN TRADESMAN July 2, 1930 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues _— ee ADVANCED DECLINED Lamb Pork AMMONIA Kaffe Hag, 12 1-lb. Strawberries Parsons, 64 0Z. ------ 2 95 (one ee 15 No. 2 2 50 Parsons, 32 oz. ------ S35 All Gran 16 oz. == 225 No to 3 00 Parsons, 18 0z. ~~---- 420 Ail Bran, 10 oz. --_--- 270 Marcellus, No. 2 ----_ 3 25 Parsons, 10 oz. ------ 270 All Bran, % oz. ---. 2 00 Pride of Mich. No. 2.. 3 75 Parsons, 6 0z. __---- 1 80 10 Ib. pails, 15 lb. pails, per doz. 12 60 25 lb. pails, per doz. 19 15 25 lb. pails, per doz. 19 15 per doz. APPLE BUTTER Quaker, 24-21 oz., doz. 2 15 Quaker, 12-38 oz., doz. 2 35 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Royal, 10c, doz. ------ 95 Royal, 4 oz, doz. --__ 1 85 Royal, 6 oz., doz. ---- 2 50 Royal, 12 oz., doz. -- 4 95 Moynt. 6 i 3 25 40 Calumet, 4 0z., doz. 95 Calumet, 8 oz., doz. 1 85 Calumet, 16 oz., doz. 3 25 Calumet, 5 lb., doz. 12 10 Calumet, 10 lb., doz. 18 60 Rumford, 10c, per doz. 95 Rumford, 8 oz., doz. 1 86 Rum/‘ord, 12 0z.. doz. 2 40 Rumford, 5 lb.. doz. 12 50 K. C. Brand 10c size, 4 doz. 15c size, 4 doz. 20c size, 4 doz. 25e size. 4 doz. 50c size, 2 80c size, 1 d 10 Ib. size, % hs __« 6 76 BLEACHER CLEANSER Lizzie, 16 oz.. 12s _—. 2 16 BLUING Am. Ball,36-1 0z.,cart. 1 00 Quaker, 1% oz.. Non- freeze, dozen ------ 85 Boy Blue, 36s, per cs. 2 70 Perfumed Bluing Lizette, 4 0z., 128 -- 80 Lizette, 4 oz. 248 -- 1 50 Lizette, 10 oz., 12s -- 1 30 Lizette, 10 oz., 24s -- 2 50 BEANS and PEAS 100 lb. bag Brown Swedish oes 00 Pinto Beans -------- 25 Red Kdney Beans -- 9 75 White H’d P. Beans 7 75 Col. Lima Beans ---- 14 50 Black Eye Beans -- 16 00 Split Peas, Yellow -- 8 00 Split Peas, Green ---- 9 00 Scotch Peas —.-------- 6 25 BURNERS 7 Ann, No. 1 and Bon 1 36 onite "Flame, No. 1 and 2, doz. -------- 2 26 BOTTLE CAPS Obl. Lacguor, 1 gross pkg., per gross 16 BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 85 pkg., per gross ---- 16 Pep, No. 224 ..------ 10 Pep. No. 202 -------- 2 00 Krumbles, No. 424 --- 2 70 Bran Flakes, No. 624 2 45 Bran Flakes. No. 602 1 50 Rice Krispies, 6 oz. -- 2 70 Rice Krispies, 1 og. -- 1 10 Post Brands. Grape-Nuts, 24s ------ 3 80 Grape-Nuts, 100s ---- 2 75 Instant Postum, No. 8 5 40 Instant Postum, No. 10 4 50 Postum Cereal, No. 0 2 25 Post Toasties. 368 -. 2 85 Post Toasties, 248 -- 2 85 Post's Bran, 248 -.-- 2 70 Pills Bran, 128 ------- 1 90 Roman Meal, 12-2 tb.- 3 35 Cream Wheat, 18 ---- 3 90 Cream Barley, 18 ---- 3 40 Ralston Food, _--- 4 00 Maple Flakes, 24 ---- 2 50 Rainbow Corn Fla., 36 2 50 Silver Flake Oats, 18s 1 40 Silver Flake Oats, 12s 2 25 90 lb. Jute Bulk Oats, bag ---------------- 3 10 Ralston New Oata, 24 2 70 Ralston New Oata, 12 2 Shred. Wheat Bis., 36s 3 85 Shred. Wheat Bis., 728 1 65 Triscuit, 248 --.-----<- 10 Wheatena, 188 —------- 3 70 BROOMS Jewell, doz. Standard Parlor, 23 lb. 8 25 Fancy Parlor, 23 lb.—- 9 25 fx. Fancy Parlor 25 lb. 9 76 a Fcy. Parlor 26 lb. 10 eae eee 5 Whisk, No. 3 _-____-—__ 3 15 BRUSHES Scrub Solid Back, 8 in. ---- 1 50 Solid Back, 1 in. ---- 1 75 Pointed Ends -------- 1 25 1 80 00 2 60 2 26 3 00 BUTTER COLOR Dandelion ------------ 2 85 CANDLES Electric Light, 40 lbs. ae Plumber, 40 lbs. Paraffine, 6s --------- Paraffine, 128 - Wicking -------------- 4 Tudor, 6s. per box -- 30 CANNED FRUITS Hart Brand Apples No. 10 _.________-___—- 5 75 Blackberries No, 2... 15 Pride of Michigan ---- 3 25 Cherries Mich. red, No. 10 ----12 50 Red, No. _ SEE 3 00 Red, No. 2 ---------- 4 25 Pride of Mich, No. 2-- 3 65 Marcellus Red ------ 3 25 Special Pie ----------- 2 70 Whole White --------- 3 10 Gooseberries No. 19 oz. glas 5 65 Pride of Mich. No. 2% 4 20 Plums Grand Duke, No. 2%-- 3 25 Yellow Eggs No. 2%-- 3 25 Black Raspberries No. 2 3 75 Pride of Mich. No. 2_. 3 25 Pride of Mich. No. 1_-- 2 35 Red Raspberries No. ee 25 We 3 75 Marcellus, No. 2 _-_-- 3 75 Pride of Mich. No. 2_. 4 25 CANNED FISH Clam Ch’der, 10% oz. Clam Chowder, No. 2_ Clams, Steamed. No. 1 Clams, Minced, No. % Finnan Haddie, 10 oz. Clam Bouillon, 7 oz. Chicken Haddie, No. 1 Fish Flakes, small —- Aw TOM Hr bo bo Oo te 4 on Cod Fish Cake, 10 oz. 1 55 Cove Oysers, 5 oz. -. 1 76 Lobster, No. %, Star 2 90 Shrimp, 1, wet ------ 00 Sard’s, % Oil, Key -- 6 10 Sard’s, %4 Oil, Key —- 5 00 Sardines, % Oil, k’less 4 75 Salmon, Red Alaska__ 3 35 Salmon, Med. Alaska 2 Salmon, Sardines, Im. %, ea. 10@22 Sardines, Im., %, ea. 25 Sardines, Cal. 1 35@2 25 Tuna, 4, Curtis, doz. 3 : Tuna, 4s, Curtis, doz. 2 2! Tuna, % Blue Fin -. 2 3 Tuna. 1s, Curtis. doz. 7 00 CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Beef, No 1, Corned -- Beef No. 1, Roast -- Beef, 2 oz., Qua., sli. Beef, 3% oz. Qua. sili. Beef, 5 oz., Am. Sliced Beef, No. 1, B’nut, all. Beefsteak & Onions, s Chili Con Car., ls --- Deviled Ham, 4s ~---- Deviled Ham, %s ---- Hamburg Steak & Onions, No. 1 ------ 16 Potted Beef, 4 oz. ____ 1 10 Potted Meat, % Libby 52 Potted Meat, % Libby - 45 45 RO et pt CO mm CO RO Co OO tw ao eo Potted Meat, % Qua. Potted Ham, Gen. % 1 Vienna Saus., No. %1 Vienna Sausage, Qua. 96 Veal Loaf, Medium -. 2 25 Baked Beans Campbells ----------- 1 05 Quaker, 18 oz. ------ 95 Fremont, No. 2 -.---- 1 25 Snider, No, i —_.___. 1 10 Snider, No. 2 ~_------ 1 25 Van Camp. small --.. 90 Van Camp, med. ---- 5 CANNED VEGETABLES Hart Brand Baked Beans Medium, Plain or Sau. 90 No. 10, Sauce ~------- 6 50 Lima Beans Little Dot, No. 2 --- 3 10 Little Quaker, No. 10-14 00 Little Quaker, No. 1_- 1 95 Baby, No. 2 2. 2 80 Bany, No, i _..._-_..- 1 95 Pride of Mich. No. 1_. 1 65 Marcellus, No. 10 ---- 8 75 Red Kidney Beans 10 6 5 String Beans Little Dot, No. 2 ---. 3 45 Little Dot, No. 1 ---- 2 50 Little Quaker, No. 1_- 2 00 Little Quaker, No. 2__ 3 00 Choice Whole, No. 10-13 25 Choice Whole No. 2_- 2 60 Choice Whole, No. 1_. 1 80 Cut: No; 10 2. 10 75 Cut. Ne: 2 2 15 Cut, Woe te 1 60 Pride of Mich. No. 2_- 1 75 Marcellus, No. 2 __-. 1 60 Marcellus, No. 10 --- 8 50 Wax Beans Little Dot, No. 2 -_.. 2 80 Little Dot, No. 1 ---- 2 10 Little Quaker, No. 2_. 2 70 Little Quaker, No. 1_. 1 95 Choice Whole, No. 10-13 25 Choice Whole, No. 2_. 2 60 Choice Whole, No. 1-. 1 75 A 50 Pink, Alaska 1 96 Cut, No, 10 .. 10 Cut No. 8 2 Cut. Noe. 1 1 Pride of Michigan -. 1 Marcellus Cut, No. 10_ 3 Beets Small, No. 2% ------ 3 Etxra Small, No. 2 -- 3 Fancy Small No. 2 -- 2 Pride of Michigan -- 2 Marcellus Cut, No. 10_ 6 Marcel. Whole, No. 2% 1 Carrots Diced, No. 2 Diced, No. 10 -------- ae Corn Golden Ban., No. Golden Ban., No. Golden Ban., No. Little Dot, No. 2 Little Quaker, No. 2- Little Quaker, No. 1- Country, Gen., No. 1-- Country Gen. No. 2_- Pride of Mich., No. 5_ Pride of Mich., No. 2- Pride of Mich., No. 1- Marcellus, No. 5 ---- Marcellus, No. 2 ---- Marcellus, No. 1 ---- Fancy Crosby, No. 2-- Fancy Crosby, No. 1-- Fe a 10-1 ee OR Re OO Peas Dot, No. 2 .___ 2 Dot: No. 1 _.-- 1 Quaker, No. 10-12 Little Quaker, No. 2-- 2 Little Quaker, No. 1_- 1 Sifted E. June, No. 10-10 Sifted E. June, No. 5_- Sifted E. June No. 2_- Sifted E. June, No. 1-- Belle of Hart, No. 2_- Pride of Mich., No. 10_ Pride of Mich., No. 2_- Gilman E. June, No. 2 Marcel., E. June, No. 2 Marcel., E. June, No. 5 Marcel., E. Ju., No. 10 Little Little Little TPH He Ode DOT Templar E. Ju., No. 2-1 Templar E. Ju., No. 10 7 Pumpkin 1 eaccoa. No: 10. - Marcellus, No. 2% --- Marcellus No. 2 ----- i Sauerkraut No. tO ...... 5 No. 2% 2. 1 No. 2 oo 1 Spinach No: 24% = Ne. 2 1 Sen Boston, No. 3 —----___ 1 Succotash Golden Bantum, No. 2 2 Little Dot, No. 2 ---- 2 Little Quaker -------- 2 Pride of Michigan ---- 2 Tomatoes No; 10 2 6 No: 26%) Jo : No. 20 bo Pride of Mich., No. 2% 2 Pride of Mich.. No, 2_. 1 CATSUP. Beech-Nut, small ---. 1 Lily of Valley, 14 oz... 2 Lily of Valley, % pint 1 Sniders, 8 oz. ~------- 1 50 Sniders, 16 oz. ------ 2 36 Quaker, 10 oz. ------ : 35 Quaker, 14 oz. ------ 1 80 Quaker, Galon Glass 12 50 Quaker, Gallon Tin -. 8 60 CHILI SAUCE Snider, 16 oz, -------- 15 Snider, 8 0%, _.--_.. -- 2 20 Lilly Valley, 8 oz. -. 2 25 Lilly Valley, 14 oz. ~~ 3 25 OYSTER COCKTAIL Sniders, 16 oz. ---~-- 3 15 Sniders, 8 oz. ~----- 2 20 CHEESE Roguetort —... 62 Pimento, small tins. 1 65 Wisconsin Daisy —------ 21 Wisconsin Flat ~------- 21 New York June -__---- 34 Sap Saco .2) 40 Brick) 2 23 Michigan Flats ~------- 20 Michigan Daisies ------ 20 Wisconsin Long Horn_- 21 Imported Leyden ------ 28 1 lb. Limburger ------— 30 Imported Swiss ~------- 58 Kraft Pimento Loaf -- 30 Kraft American Loaf -- 28 Kraft Brick Loaf ----- 28 Kraft Swiss Loaf --__-- 35 Kraft Old Eng. Loaf__ 46 Kraft, Pimento, % lb. 2 25 Kraft, American, % lb. 2 25 Kraft Brick, % Ib. -. 2 25 Kraft Limburger, % lb. : 25 Kraft Swiss, % lb. -- 2 36 CHEWING GUM Adams Black Jack ---- 65 Adams Bloodberry ---- 05 Adams Dentyne ------ 65 Adams Calif. Fruit -- 65 Adams Sen Sen ------ 65 Beeman’s Pepsin ------ 6d Beechnut Wintergreen Beechnut Peppermint-- Beechnut Spearmint -- Doublemint Peppermint, Wrigleys -- 65 Spearmint, — -- 65 Juicy Fruit 65 Krigley’s P-K - ae Geno 22 65 Teaberry -.--.-.......--— 65 COCOA Droste’s Dutch, 1 lb._- 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % Ib. 2 35 Droste’s Dutch, 5 Ib. 60 Chocolate Apples -.-. 4 50 Pastelles, No. 1 ---- 12 60 Pastelles, % lb. 60 Pains De Cafe —------ 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles ----- 1 Ib. — Tin Bon pons 6... 18 00 7 - ‘Rose Tin Bon ES see eS ead 9 00 13 biog * creme De Cara- Que 222 13 20 12 oz. Rosaces --.----- 10 80 1% lb. Rosaces -------- 7 80 4 lb. Pastelles ------ 3 40 Langnes De Chats -.. 4 80 CHOCOLATE Baker, Caracas, %s ---- 37 Baker, Caracas, 4s ---. 35 SLOTHES LINE Femp, 50 ft. --. 2 00@2 25 — Cotton, Braided, 50 ft. — Sash Cord ------ 2 85@3 00 COFFEE ROASTED Blodgett-Beckley Co. Old Master —...-_ 22. 40 Lee & Cady 1 Ib. Package Melrose 2200 30 iiberty 2220) 18 Muster 2. 33 NadGrow. 20 32 on House 2... 40 Rene 22 31 Sarat Club 22 27 mipers. _....... - Masestic. 2.000 Boston Breakfast Blend 3 McLaughlin’s Kept-Fresh Coffee Extracts M. Y., per 100 ._____ 12 Frank’s 50 pkgs. -- 4 25 Hummel’s 50 1 lb. 10% CONDENSED MILK Leader, 4 doz. 7 Eagle, 4 doz. MILK COMPOUND Hebe, Tall, 4 doz. -._ 4 50 Hebe. Baby, 8 doz. -. 4 40 Carolene. Tall, 4 doz. 3 80 Carolene, Raby ------ 3 50 EVAPORATED MILK Quaker, Tall, 4 doz... 3 75 Quaker, Baby, 2 doz. 3 65 Quaker, Gallon, % doz. 3 70 Carnation, Tall, 4 doz. Carnation, Baby, 8 dz. pp PPP PRP PR OOO oO es o Oatman’s Dundee, Tall 4 20 Oatman’s D’dee, Baby Every Day, Tall ____ 4 25 Every Day, Baby —.-~ 4 25 Pet Pa es 20 Pet, Baby, 8 oz. .... 10 Borden’s Tall __-_---- 20 Borden's Baby ------- 4 10 CIGARS Aijredale, 2.200 5 5 00 Havana Sweets -_--- 35 00 Hemeter Champion_-. 37 50 Canadian Club -___--- 35 On Robert Emmett -_-. 75 00 Tom Moore Monarch 75 06 Webster Cadillac ___. 75 60 Webster Astor Foil... 75 00 Wehster Knielcharker 95 10 Webster Albany Foil 95 00 Bering Apollos -..-.. 95 Ou Bering Palmitas -_ 115 W Bering Diplomatica 115 00 Bering Delioses ~... 120 00 Bering Favorita -.-. 135 0vU Bering Albas ------ 150 ve CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 18% Horehound Stick, 6c —. 18 Mixed Candy Kindergarten : Leader 2... French Creams - Paris Creams --.----.... 16 GCOCEPR 2 1} Fancy Mixture -_------ 17 Fancy Chocolates 5 lb. boxes Bittersweets, Ass’ted 1 75 Milk Chgcolate A A 1 75 Nibble Sticks 1 Chocolate Nut Rolls — 1 % Magnolia Choc 1 Bon Ton Choc. ------ 1 5u Gum Drops eae Anise «4... Champion Gums ----.-. is Challenge Gums -.--.. 1s Jelly Strings. --..- 18 Lozenges Pails A. A. Pep. Lozenges -. 15 A. A. Pink Lozenges --. lo A. A. Choc. Lozenges... SA Motto Hearts _._.___.___ Malted Milk Lozenges -- e Hard Goods Pails Lemon Drops -..-..---. 19 O, F. Horehound dps.-_- le Anise Squares -_ -.- -- 15 Peanut Squares --_-_-. li Cough Drops Bxs Putnam's oo.0 1 35 Smith Bros. .....- 1 50 buden's 20 1 60 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 85 4 oz. pkg., 48s, case 3 40 i Specialties Pineapple Fudge ------ 18 Italian Bon Bons --.... li Banquet Cream Mints. 23 Silver King M.Mallows 1 la Handy Packages, 12-10c s:' COUPON BOOKS 50 Economic grade 3 5v 100 Economic grade 4 50 500 Economic grade 20 6v 1000 Economic grade 37 5v Where 1,000 books are ordered at a time. special- ly printed front cover is furnished withovt charge CREAM OF TARTAR 6 Ib. boxes .22 | insite 0 DRIED FRUITS Apples N. Y. Fey., 50 lb. box 15% N. Y¥. Fey.,.14 oz. pkg. 16 Apricots Evaporated, Choice -... 19 Evaporated, Fancy --.. 238 Evaporated, Slabs -.... 13 Citron 10 db. Dex oo 40 Currants Packages, 14 oz. -.... 18 Greek, Bulk, Ib. ~..... 18 Dates Dromedary, 26s ~_--__ 6 75 Peaches Evap. Choice ~-..---... 19 Fancy 22 Peel Lemon, American -_--- 30 Orange, American -.---- 36 Raisins Seeded, bulk --...-_- Thompson’s s’dless blk 07% bi a s seedless, California Prunes 25 lb. boxes._.@12 . boxes__.@12% . boxes__@13% . boxes.__.@14 a . boxes._@20 18@24, 25 lb. boxes__.@29 Hominy Pearl, 100 Ib. arin i Macaroni Mueller’s Brands 9 oz. package, per doz. 9 oz. package, per case Bulk Goods Elbow, 20 Ib. Egg Noodle, 10 Ibs. Pearl Barley ao 14 Rarley Grits --------.- ™ Che@ter .... 2 3 76 no 16 ‘Plaaintina July 2, 1930 MICHIGAN TRADESMAN age East Indi Shelled ern eres 10 Pree Salted ____ 95 eneS MEATS wet: ota 29 T eanuts, Spanish , eef " WAS Pearl. 100 r= 125 Ib. bags - , Top Steers & Heif. = 20 Med. Fancv. 100 Ib. 12 9° Bo HING POWDERS Tobasco, 2 oz. _ 4 25 Minute, 8 oz cea Ss eet 12 Good St'rs & H'f 15%@1 Milkers, b ce n Ami Pd., 188, box 190 Sho You, 9 “d on aS 3 doz. 405 Pecans Salted -------- 32 Med. Steers & Heif. AG Ck s, bbls. ------ 18 50 Ron Ami Cake. Ika 1 62% Ad ae doz. 2 25 nstant .. 30 Walnuts Burdo —------- i Com. Steers & Heif. _ 15 pag K K Norway -_ 19 5u Phe a s% anal 3 15 Eee SONS ai . pDatls —__ laline, dos. . 4 20 Caper, 2 nae a) == Jiff Ce ee coe a 140 Grand ae -- 42 Foe 2. 3 30 3 doz. a MINCE MEAT Veal Cut Lunch -__------- 1 50 Soa a ---- 3 80) i ee 225 None Such Mop 2. Boned ; arge -. 3 50 Assorted fi , 4 doz. to ec UC 18 . 10 lb. boxes 1 Gold Dust, 10 EN OTS. cg 3 doz. case __ 3 50 co oe — Gold Dust . es 4 00 Blod TEA veal pee ae eee re 11 SHOE BLACKENING Calas mau” 6435 Bova nee Ce |. _ Cc. Milli rance Laun. a" a ay Oval Ge (2 a | Lily ee Co. Brands OLIVES a Lambe 2 in 1, Paste, doz. --. 1 35 Old Dutch aa 4 dz. 3 60 oyal Garden, % Ib. _. 177 te 4 s e EB, 2. ¢ . 4 dz. 3 40 oe Ge 8 30 oz. Jar, Plain, doz. 1 15 oa Lamb __-- (es | Dec ombination, dz. 135 Octagon. 96s -- 3 99 Yes Ma’am aia at 7 50 10 oz. Jar, Plain doz. 2 25 wood Se rage 9 a oot, Gon 2 2 00 Rinso, i | ies 50s Graham. 14 oz. Jar, Plain. doz 47 Medium (0 21 Bixbys, Dozz. ----_- 1 35 Rinsa S46 000 3 20 Mediur Japan onan msn --- === === 220 Pint Jars, Plain, doz. 2 - Poor i ae i Snicia, dex, —_.___ 90 a No More, 100, 10 os oo. 35.@35 Lee & Cady Brand Parcels gee, Ran toe 2g rove powisn _ Sigess Clentanr, aes Pancy eae =e American Eagle 740 5 ee te Mutton STOVE Rub No More. 20 Ee. 400 No, 1 Nibbs ———_—-- a Home Baker ————_— 1 ee met Good -—----------- 13. Blackne, per eoEran potless Cleanser, 48 1 ib. pkg. Sifting --.--- 7 tehen (Gold) a r, Stuff., doz. 1 ¢ Medium 2 0 : . » doz. -. 1 35 a0 08 ; = — ey Mejeoa e e oo Be 25. sani ashy Taos dE FRU eee ee En : ae die la Se: iol eee Gunpo ue Se CANS 1 Gal. Jugs, Stuff., dz. 2 70 “a eee Paste. doz. 1 35 Soapine, 100. a ; a Choice ____ . — . Er. 0. B Gana R Loin, med E. Z. Li co iquid, dz. 1 35 Snowboy, 100, 10 oz. 4 00 Raney a Halt pint —- as PARIS GREEN Sa se foe ae emees: J Eaves 3 LULL " CeO ae ae 3 Shogideee 9: eae . doz = £45 dee, doe 2. 8 7 9% One quart _____.____- 1 75 %&\s --------------------- = oe ey ore Sun, per doz. 1 35 Sunbrite, 50s -_- _ s 7 Ceylon Half gallon __________ - rn Sa and be 0 i) 39 | «Neck bones Vutcanol ens a 2 80 et aa. a as Pekoe, medium 57 rs ‘ Tri 7 les . No. 5, doz. 95 andot Deterg’s, 24s 2 75 Vey ee 2 Ideal Glass Top PEANUT BUTTER ee 10 YG ber don” doz. 1 35 ” a “oe a pint coe = : eee 3 00 4 nglish Breakf ee ce provisions arose Senge Metin ft are eT e ° -ongo MHaica | anaaae oe Clear Back -- 25 00@28 40 _, SALT oo Couetu Fancy aga oe 15 40 Short Cut Clear26 0029 00 Colonial, 36-1% 77" 1 28 fie ae at oe ; GELATINE - 3 Guiomar ae cas Se Ge Canton. oO el-O, ry S$ u ze 2 assis 0 ars ol baad Mia ae ie D § Bellies oe a ae No. 2 Bois. wale Gier Atcan doz. @40 Medium ene : > tated e -U@I15-1i Med. No. 1, 100 lk - 285 Ginger. eee eae wy foice 3y Seca White —-—- 1 55 nee eet Succ. 7 ie oe ee hone oe Fancy ---.---200 80 ' _ 5 r ackers FE : vo : Se eae u SURESET PROD Pure in tierces 7 eee lO ae te . oe aa a UCTS ace 50 Hy fubs _---advance 4 wo 100 Ib. each sa Nutmegs, @n0 “doz. @45 o TWINE in Grand Rapids ar-Mo Brand 20 Ib. ubs ___.advance 4 utter Sait. 280 ib bbL4 24 Nutmegs, 105-110 __ ae os. ° a and Home Owned 24 1 lb. Tins 4 Ib. pails ____advance 4 Bloek, 50 Ib... 4 Pepper, Rl 5-1 10 @59 Cotton, 3 ply Balls _... 40 8 oz., 2 doz. fo 5 70 10 lb. pails lo wavance a Baker Salt, 280 ib. bbl. 4 Ph Ty aoe oo @50 Wool, 6 ply 2. ag 15 lb. pails e -- 2 90 3 i Lah _---advance " a rug , ber bale 9 re Pye Gas — 1s 25 Ib. pails - pails ____adv Pee ae Ber Hale (100 9 Gs Pu Compound tierces 8 ee A oa ure Ground In Bulk ban VINEGAR PET Compound, tubs __.._ % Old Hickory, Smoked, 2 Allspice, Jamaica - @40 ider, 40 Grain 9 ROLEUM PRODUCTS = | 5 ed, Cloves, Zanzibar ____ White Wine, 80 grain. 26 From Tank Wagon - ssc 30 Cassia. Canton _____. @53 White Wine. 40 srain__ 26 Red Crown Gasoline ~~ 19.7 Suasages Ginger, Corkin ____- bb ' erain__ 19 Read Crown Ethyl "7 23°7 Bologna Mustard (0 @35 Solite Gasoline a Liver... Mace Penang @32 - WICKING ee ae Weeunfoct Pepper Hee ou Ne 0, per gross 80 Po Ty , Black _______. @49 No. 1. oe ered “ Barrels Veal Ce 31 Poouct Wias --- ----- @50 No. 2. ad sialon ----- , 25 Surese : a ion Kerosine -- Tongue, Jell: => = ==-~-~- 19 ce ee @go No. 3. p S ----- 50 png ae iis Des- a eG Gasoline 384 fan 5 Ee Cayenne 4g Peerle 2 oe oe 2 30 Suresét, Gelatin Des- Pee a a a 18 a spent __ qian Hochooter, ao « _sert, 26 0z., 1 doz Iso- s ‘ochester, No. 3, 9 ere = ream a : ailing iat Hams a oe Seasoning Rayo, per doz. di ? 73 Powder, 4 doz. ---- Light __ Hae al 6 lb. @27 Chili Pow . i Finest Pudding 0 aoa 17.1 ams, Cert., Skinned Galeue owder, 15e -___ 1 36 WOODEN Powder, 1 doz. Co Heaven WA a 18 Ib. _ @27 Sag 7 oe alt, 3 oz. 95 B WARE : Ler, + Le un- j0aVvy -------------- en am, dried beer Sage, oo aT . : ask hoe Display, 4 to case 3 20 Ex. Heavy ___-__.. --—- te fe beef “in oh 90 Bushels, annee oa 4 ee SS Ll ; California Hams .~ @42 Garie (5 1 35 wire handles ales camyeede & Lemon- @ Picnic Boiled -- Wli Ponelty, 3% ‘OZ. age] I 35 Bushels, narrow band, de oe e, 2 doz. Ass’t la Hams Kitchen Bouquet ---- ; a) y wood handles . Fg egg coo a Oe rine ae Hams __. . eo uo Leaves E 20 Me drop handle__ ' 90 : unch, Winced ene oC @39 Marjoram, 1 oz. ____ e Market, single handle. " Envelope Style, 3 doz. Boa ae =—-s-— @20 Savory, 1 a Of. ge Market, po Ol aay a0 carton, ass’t flavors 2 10 \ Cert. 24 @32 Free Rue. 22 26 on 2 40 Thyme, 1 on. aor ae Splint, large __ ao ee ae ay Sick ron Barrels . Five case lots a a4 Tumeric, 2% oz. ___. 90 Spl nt, medium 7 50 ture gia eon Megas Se ne 65.1 Boneless nat Todized, 32, 26 oz 2 40 ~ 90 Splint, small 3 - , oe 8 ee 65.1 R Ss, rump 28 00@36 Oe Invitation, 30 1b. pails 1 85 Poi a oy 6Reimp. new _ 29 .00@35 a _ ST ANGH Has Churns l‘ure Pres., 16 0z., oe es BORAX K oh ar i A 2 4 Oe. ie Polarine ‘“F" _______- 65.1 r ____ Points For Retailer To Watch. Among the points which a prospec- tive retailer should have in mind, the Assistant Secretary of Commerce stated in a recent talk, is whether there is sound economic justification for his setting up a retail business. He should consider, in connection with deciding on a location, the proximity of competitors, the nature of the sur- roundings, the convenience to car stops, and the number, types, purposes and destinations of passers-by. The nature and extent of the market must be measured, store personnel carefully selected, and proper attention g’ven to making the store attractive. Dr. Klein mentioned the great waste and loss arising from injudicious choice and careless management of the stock of goods carried, and recom- mended a frequent, drastic check-up of stock on hand, with the elimination of slow-moving and unprofitable items. Prominent among the loss-producing practices he mentioned were undue laxity in credit extension and the of- fering of unprofitable types of service, such as deliveries over too extensive a territory or. in too small amounts. oe Concentrating on Inactive Department. It is a good idea for a grocery clerk to concentrate upon some department that hasn't been active, by working out a plan for the approval of the store owner that will push the department to bigger business and more profits. For instance, many stores don't do much with their cheese department. Yet in some towns a grocery could build up a repuation as a store that specialized in this particular food product and a slow department could be turned into a very MICHIGAN busy one. Fancies are another line with great possibilities. By means of an unusual permanent display, a little advertising, and quality goods, a store could easily build up a cheese depart- ment that would be profitably patron- ized by women giving bridge parties, teas, dinners, and various other affairs, A clerk who can see such possibilities, plan for the development of them, and carry the plans through successfully, is worth a lot to himself, ——__* ++ Building Goodwill. “A favorite stunt of mine was to get behind the counter and help my cus- tomers or my prospects to sell goods,” says an ex-salesman, who is now a sales manager. “I spent nearly all my spare time in that way. Seturday is a poor day to call on grocers, so I spent it more profitably by selling goods for them than by trying to sell goods to them. I always endeavored to make my stunt behind the counter an object lesson to the dealer and his clerks on how goods in my line should be sold. I taught the clerks new talking points and the best ways of demonstrating the line. Especially were my services ap- preciated on busy days, or when the When I would help a merchant out during a rush, it would take him a long time to forget it. store was short of help. —-_—_-s 2. 2>__- Renewing a Welcome. Butler & Henderson, California gro- cers, brought back to the store many customers who had not been in for some time with a funny little card car- rying a sketch of a pleasant looking man tacking up a “Welcome” sign over the doorway. The card read: “We're putting up a ‘Welcome’ sign for you! “You see, it has been so long since you visited us that we are beginning to get a little anxious. We really do TRADESMAN appreciate your patronage, and we certainly hope you haven't forgotten that you have a perfectly good charge account here. Of course you'll be wel- come. May we expect to see you soon . very soon?” —_~+++____ Demand Specials in Stationery. Faced with an extremely slack de- mand for regular merchandise, manu- facturers of stationery have been forc- ed to feature “specials” during the last few weeks in order to attract buying interest. One producer, with a heavy stock of raw materials, has made up an entire line of assorted “specials” which can be retailed at three boxes for $1. The move has met with favor and he has been able to maintain prices on his regular goods and do a fair business. Other producers are doing a good volume on less elaborate lines of specially priced goods, but complain of buyers who refuse to purchase the regular lines. —_-.e-—?>____—_ Toy Business Still To Be Done. Reports agree that the toy trade will enter the second half of the year with a great deal of business for holi- day delivery yet to be booked. In many lines of playthings, the advance busi- ness thus far is below last year. Ma- chanical, electrical and novelty educa- tional toys have had the bulk of the early business, but dolls, wheel goods, rubber items and games have not done particularly well. By midsummer, however, the trade expectation is that chain and department store purchas- ing will be rounded out and that Fall will be an active period. Emphasis continues strong on popular-price playthings. ——__— >=. > —— Why Be Slap-Dash? Sales slips are one of the important records of the store’s business trans- actions. They should be’ made out clearly and legibly. July 2, 1930 Speed is necessary in waiting on many customers, but it always pays to take the extra seconds to make sure your sales slip is correct and can be easily read. Why get into the slap-dash sloppy habit of doing anything, when your progress in life depends so much on your reputation for doing things well? Some of every store’s most annoy- ing losses are traceable to carelessly written sales slips. —_++ 2+ Lawn Chairs and Swings Scarce. Manufacturers of collapsible lawn furniture, including swings, steamer and beach chairs and similar articles, are finding it difficult to make deliv- eries on merchandise ordered for im- mediate Reorders have been reaching the market in heavy volume during the last two weeks, but the limited stocks which producers have on hand prevented many of the requests from being filled. Buying was delayed for more than a month this season and the factories restricted their stocks in fear of overproduction. Chairs and swings decorated with can- vas in light and dark green and white stripes are wanted in most cases. shipment. ———___+ 2-2 Limited Call For Gift Glassware. The metal-mounted glassware trade is experiencing only mild activity at the present time. Orders from gift stores fell considerably below those of June last year and were only a little above the average for May. Bowls and console sets, priced so that they could be retailed at $3.50 and $5 respectively, claimed most of the business. They were wanted for special sale as wed- ding gifts. Fall styles are now being worked out by manufacturers and will be ready for the trade after the middle of July. —__+.- + ___— If you wish to succeed, do your thinking before you start. Fruit Market on US31 Five Miles South of South Haven. Northern Approach—Showing Free Tourist Park Epa = a fh 9: ee oe re July 2, 1930 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, June 13—On this day was held the first meeting of creditors in the matter of Henry Dornbush, Bank- rupt No. 4115. The bankrupt was present in person and represented by attorney Dorr Kuizema. Certain creditors were represented by attorney Roger I Wykes. One claim was proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourned without date, and the case has been clos- ed and returned to the_district court as a case without assets. In the matter of Edmund Siegel, Bank- rupt No. 3918. The funds have been re- ceived and the first meeting of creditors has been called for July 9. In the matter of John Bishop, Bank- rupt No, 3955. The funds have been re- ceived and the first meeting of creditors has been called for July 9. In the matter of Steve B. Lynch, Bank- rupt No. 4148. The funds have been re- “ceived and the first meeting of creditors has been called for July 8. In the matter of William H. Boyer, Bankrupt No. 4147. The funds have been received and the first meeting of credit- ors has been called for July &. In the matter of Philip B. Woodward, Bankrupt No. 4183. The funds have been received and the first meeting of credit- itors has been called for July 8. In the matter of Joseph C. Stehouwer, Bankrupt No. \4148. The funds have been received and the first meeting of creditors has been called for July 8. In the matter of S. Anna _ Sheldon, Bankrupt No. 4141. The funds have been received and the first meeting of cred- itors has been called for July 7. In the matter of Elmer H. Sheldon, Bankrupt No. 4142. The funds have been received and the first meeting of cred- itors has been called for July 7 In the matier of Wynn R. Pemberton, Bankrupt No. 4150. The first meeting of creditors has been called for July 7. In the matter of Carroll W. McConnell, Bankrupt No. 4139. The funds have been received and the first meeting of creditors has been called for July 7. In the matter of Henry W. Jolman, Bankrupt No. 4134. The funds have been received and the first meeting of creditors has been called for July 7. June 16. On this day was held the first meeting of creditors in the matter of Walter C. Blake, Bankrupt No. 4126. The bankrupt was present in person and rep- resented by attorney Arthur F. Shaw. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. In the matter of Gale L. Davidson, doing business as Davidson Furniture Co., Bankrupt No. 4053, the trustee has filed first report and account, and order for the payment of administration expenses and presently allowed preferred claims has been made. June 18. We have to-day received the schedules, reference and adjudication in the matter of Richard K. Huntley, Bank- rupt No. 4155. The matter has been re- ferred to Charles B. Blair as referee in bankruptey. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedule shows assets of $810 of which $530 is claimed as exempt, with liabilities of $2,575.32. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called, note of which will be made herein. In the matter of Clyde J. Garn, Bank- rupt No. 4144. The funds have been received and the first meeting of cred- itors has been called for July 9. June 18. We have to-day received the schedules, reference and adjudication in the matter of Irwin S. Gunn, Bankrupt No. 4156. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Comstock, and his occupation is that of a printing pressman. The schedule shows assets of $5 of which the full amount is claimed as exempt, with liabilities of $1,559.74. The court has written for funds and upon receipt of same the fir: meeting of creditors will be called, note of which will be made herein. June 19. We have to-day received the schedules, reference and adjudication in the matter of George H. Hartung, Bank- rupt No. 4157. The matter has been re- ferred to Charles B. Blair as referee i» bankruptcy. The bankrupt is a resident of Grand Rapids. The schedule shows assets of $500 of which the full amount is claimed as exempt, with liabilities of $31,543.27. The court has written for funds and unon receipt of same the first meeting of creditors will be called, note of which will be made herein. In the matter of Quality Wood Turn- ing Co., Bankrupt No. 3836, the trustee has filed his return showing no assets, and the case has been closed and re- turned to the district court, as a case without assets. June 16. On this day was held the first meeting of creditors in the matter of Otto J. Yorton, Bankrupt No, 4122, The MICHIGAN bankrupt was present only. One claim was proved and allowed. No trustee was appointed. The first meeting then ad- journed without date, and the case has been closed and returned to the district court, as a case without assets. June 19. We have to-day received the schedules, reference and adjudication in the matter of Orlo F. Scoville, Bankru}'t No. 4158. The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident o. Grand Rapids, and his occupation is that of a laborer. The schedule shows assets of $400 of which the full amoynt is claim- ed as exempt, with liabilities of $1,105.vz. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called, note of which wi.| be made herein. In the matter of R. & J. Drug Co., Bankrupt No. 3610, the trustee has filed his final report and account, and a final meeting of creditors was held Dec. 6. There were no appearances. Claims were proved and allowed. ‘The trustee’s final approved and allowed. An order was report and account was considered and made for the payment of expenses of ad- ministration, as far as the funds on hand would permit. No dividends were pay- able. The final meeting then adjourned without date, and the case will be closed and returned to the district court, as a case without assets. June 19. On this day was held the first meeting, as adjourned, in the matter of Joe Victor, Bankrupt No. 4117. There were no appearances. No further claims were filed and allowed. No trustee was appointed. The bankrupt was sworn : examined at the first meeting. The ad- journed first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. June 2i. We have to-day received the schedules, reference and adjudication in the matter of Bert H. Segar, Bankru, . No. 4160. The matter has been refer: to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedule shows ass of $500 of which the full amount is claim- ed as exempt, with liabilities of $1,290.14. The court has written for funds and u receipt of same the first meeting of cred- itors will be called, note of which will be made herein. June 20. We have to-day received the schedules, reference and adjudication in the matter of Basil Miller. Bankrupt No. 4159. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Kalamazoo, and his occupation is that of a truck driver. The schedule shows assets of $275, of which the full amount is claimed as exempt, with liabilities of $1,464.95. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called, note of which will be made herein. June 21. We have to-day received the schedules, reference and adjudication in the matter of Leland E. Sumner, Bank- rupt No. 4161. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a grocer. The schedule shows assets of $2,137.71 of which $600 is claim- ed as exempt, with liabilities of $4,686.48. The first meeting will be called promptly and note of same made herein. The list of creditors of said bankrupt is as fol- lows: Toledo Scale Co., Toledo ________ $175.00 Hanish & Krrushman, Grand Rap. 102.10 Nat. Cash Register Co., Dayton __ 220.00 Community Finance Service, Inc., Grand Rapids; 290 00 270.00 West Leonard Sales & Service, Grand Ramidg 8 345.00 American National Bank, Grand “R. 466.00 Union Bank of Michigan, Grand R. 521.00 Cedar Springs State Bank, C. S. 500.00 H. R. Bekkering, Grand Rapids __ 25.25 Beechnut Packing Co.. Canajoharie, INGW “Wom, oo a 91.55 Blue Valley Creamery Co.. G. R.-_. 24.92 J. Burgraff, Sr., Grand Rapids __ 7.62 Consumers Power Co., Grand Rap. 3.42 Coffee Ranch, Grand Rapids —_____ 13.80 Cox Margarine Co., Grand Rapids 12. a Creston News, Grand Rapids ______ 4 D. L. Cavera, Grand Rapids __ Ferris Coffee & Nat. Co.. Grand R. Hills Bros. Coffee Co., Chicago ____ ‘ H. J. Heinz Co., Grand Rapids .. 25.15 Hekman Biscuit Co., Grand Ranids — 4.80 Lee & Cady Grocer Co., Grand Rap. 268.61 Cc. W. Mills Paper Co., Grand Rap. 18.3 Mich. Bell Tele. Co., Grand Rapids 16.3 Rathbun Elee. Co., Grand Rapids 2.80 Rademaker Dooge Grocer Co., G. R. 62.90 Abe Schefman & Co., Grand Rapids 83.84 Cc. W. Stehouwer Co., Grand Rapids 9.79 Smith Flavoring Extract Co., G.R. 9.81 Sehulze Baking Co., Grand Ra’pids 6.73 Swift & Co., Grand Rapids —....._— 27.48 Schust Co.. Grand Rapids _______. 260.48 Telder Coffee Co., Grand Rapids __ 1 20 Van Driele & Co., Grand Rapids. 7.40 I. Van W estenbrugge, GGrand Rap. 41.66 Woolson Spice Co., Toledo ~___--~- G. R. Paint & Enamel Co, GR. 4, G. R. Lumber Co., Grand Rapids __ 34.75 G. R. Awning Co., Grand Rapids 49.36 Enterprise Elec. Co., Grand Rapids A. Verwys, Grand Rapids ____-__- : Sureset Dessert Co., Grand Rapids 13.60 Zimmer Bros. Engraving Co., G.R. 6.07 Spade Tire Co., Grand Rapids -_-_ 8.00 TRADESMAN Herpolsheimer Co., Grand Rapids. 7.04 Paul Steketee & Sons, Grand Rapids 57.09 Shipman Coal Co., Grand Rapids __ 138.50 DeKorne Furn Co., Grand Rapids 32.00 Onderdonk Printing Co.. Grand R. 4.50 Charles Mather, Cedar Springs ---- 29.00 Cc. S. State Bank, Cedar Springs_ 10.00 Press, Grand Rapids ______________ 2.70 Walter Perchbacker, Grand Rapids 105.00 Pastoor Bros., Grand Rapids —__- 10.00 American Nat. Bank, Grand Rapids 500.06 June 23. We have to-day received the schedules, reference and adjudication in the matter of Clyde Hall, Bankrupt No. 4162. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Muskegon, and his occupation is that of a laborer. The schedule shows assets of $255 of which the full amount is claimed as ex- empt, with liabilities of $1,231.90. The first meeting will be called and note o same made herein. In the matter of Frank W. Fox, Bank- rupt No. 3940, the trustee has heretofore filed his final report and account, and the final meeting was held June 6. There were no appearances. Claims were prov- ed and allowed. The trustee’s final re- port and account was considered and ap- proved and allowed. An order was made for the payment of expenses of adminis- tration, as far as the funds on hand per- mit. No objections were made to the dis- charge of the bankrupt. The final meet- ing then adjourned without date, and the case will be closed and returned to the district court, in due course. June 23. We have to-day received the schedules, reference and adjudication in the matter of Margaret E. Simpson, in- dividually and doing business as Grand Rapids Hair Bazaar, Bankrupt No. 4163. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Grand Rapids, and her occupation is that of a beauty parlor operator. The schedule shows as- sets of $480 of which the full amount is claimed as exempt, with liabilities of $6,009.41. The court has written for funds and upon receipt of same the first meet- ing of creditors will be called, note of which will be made herein. June 23. We have to-day received the schedules, reference and adjudication in the matter of Clarence Gamble, Bankrupt No. 4164. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedule shows assets of $950 of which $850 is claimed as ex- empt, with liabilities of $1,823.76. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called, note of which will be made herein. In the matter of Elkins H. Pratt, Bank- rupt No. 3912, the trustee has filed his final report and account, and a final meeting of creditors was held June 6. The trustee only was present in person. The trustee's final report and account was considered and approved and allowed. Claims were! proved and allowed. An order was made for the payment of ex- penses of administration and for the declaration and payment of a first and final dividend to creditors of 2.5 per cent. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date. and the case will be closed and returned to the district court, in due course. ——_3>> Assembling Fall Jewelry Lines. Manufacturers and importers of novelty jewelry are now assembling Fall lines, although a fair amount of seasonal business in medium and low price merchandise is still being re- ceived. Indications are that the Fall will not be fully completed until about the middle of the month. Considerable uncertainty still exists as to ‘both colors and types which will prevail for the new novelty jewelry season. It is expected that prystal in Fall shades will be continued and that somewhat stronger emphasis will be placed on metal and stone set neck- laces and bracelets. Favor for pearls in multistrand effects is foreseen. offerings The less skill, the more brag. Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich Phone Federal 1944. $1 Paul Findlay Takes Vacation in Yosemite Valley. (Continued from page 20) cluding France, Italy and Switzerland —who has lived summers on the Sac- Hudson, I urge everybody everywhere to come at least once to the Yosemite and par- take of what Camp Curry can provide. Paul Findlay. ramento and_ the ——_~+-+> BANKRUPT AUCTION SALE. By order of the United States District Court for the Western District of Mich- igan. Southern Division, I shall sell at publie auction and to the highest bidder on Wednesday, July 9th, 1930, at 2 p. m. Eastern standard time, the assets of WYNN R. PEMBERTCN, bankrupt at 220 lonia Ave., N. W. Grand Rapids, Michigan. At 312 South Division Ave., Grand Rapids, Michigan, the following described cars: 1 Ford Touring Car appraised at $ 5.00 1 Ferd Roadster _..-appraised at 15.00 1 Oakland Touring -_--appraised at 5.00 1 Chevrolet Sedan appraised at 45.00 1 Dodge Coupe -—- appraised at 15.00 1 Essex Coach ~- appraised at 25.00 T Star Coach =... __appraised at 30.00 1 Ford Coupe ___.-.--appraised at 25.00 1 Maxwell Sedan appraised at 35.00 and immediately thereafter parties inter- ested will proceed to 220 N. Ionia Grand Rapids, Michigan, where the fol- lowing described property will be offered for sale at auction, to-wit: All the furniture and fixtures used in the Bankrupt’s business, appraised at approximately $119.00. An itemized inventory and appraisal will be on hand at the date and time of sale. The property may be seen prior to the date fixed for sale by application to the below named Custodian or Auction- eer. - > ___ Wheat and Flour Slated For Better Things. During the past nine or ten months there has been a definite downward tendency in the price of all com- modities; at times this tendency has been exceedingly pronounced; price reductions have been radical and a spirit of pessimism has been created during those times, which is carrying over into the present crop year. It strikes us, however, we should begin to look for better things. It 1s probable the low point has been reached in the price of most agricul- tural products as well as in the volume of business done in the commercial world. When things are going up and busi- ness is booming we all become very enthusiastic and look for a continuance Undoubtedly this is unfortunate in a way, as it leads us astray from sound fundamental prin- ciples; we forget business and prices travel in cycles; we are too prone to believe in the continuance of favorable conditions, and even an enhancement of that condition. and increase of prosperity. The same spirit reversed seems to pervade the mind of the American during periods of depression. Some- how or other we get it into our heads prices are always going down, business will always be bad. This is not true, As a matter of fact, in times like these we should prepare for a reversal of conditions, increased ‘business, im- proved prices and a return to pros- perity. The concensus of opinion is that the business tide reached its ebb during the past two weeks; that it is actually beginning to turn—very slowly and in the face of rather extreme pessimism, it may be true—but the trend is up- ward. Very likely there will be no notice- able change or radical change in the immediate future; liquidation likely will continue on a very small scale in certain lines, but on the other hand there will be progress, possibly rather slow and irregular, but lapses will be less frequent and sharp and very likely in a few weeks or about the time the down-turn began a year ago the up- ward turn will begin this year, and a very decisive recovery will develop in volume of business. It is being predicted by ‘business economists that we will be back to normal by October. This may be too optimistic, hut it indicates a spirit of optimism is developing; in other words, confidence, which is the fundamental reauirement for all new business ven- tures. ; As regards grain prices, wheat par- ticularly, it is at the lowest point in years, and it is not always going down; in fact, the price of wheat has reached so low a level that we may confident- ly expect a turn ‘before so very long for the better; we do not mean there will be a bull campaign developed on grain prices; we do feel the bear raid has spent itself and that on the whole a recovery to a certain etxent may be expected. Factors developed during low price periods which are bound to bring about increased values. One of the principal factors in the price of wheat at an ex- ceedingly low level is the tendency to feed this grain on the part of the farm- er rather than to market it; this de- velops a new source of demand. An- other tendency or factor, is to hoard supplies of wheat, because of unfavor- able prices, which removes from the market, for the time being at least, a burdensome supply and makes a more healthy condition tending towards higher values. Another important factor is in- creased consumption on the part of people in general when prices are low, and wheat and bread are exceedingly profitable purchase from a food stand- point. Any time that wheat sells lower than the level of corn or rye, it is getting in a position where there is almost certain to be a reaction before very long. European people will not be obliged to eat dark breads and meal ‘breads with wheat selling at present level of prices, and this very important factor is already developing; an increase in export business is no- ticeable; without a doubt exports of wheat from North America to Europe this year at anything like present values will be very materially larger than a year ago. Again there is more or less waste of wheat when it is so chéap. This may not ‘be so important a factor, yet nevertheless it does aid in reducing the supply somewhat and_ ultimately creating a condition more favorable to better prices. We do not feel it is ever wise to make predictions as to what will hap- pen to the price of any commodity, because of the uncertainty surround- ing market conditions, etc. but it strikes us it is high time for the trade, as well as the consumer, to give seri- ous thought to the fact that the price of grain, wheat particularly, is below pre-war levels. It is selling around the lowest point to the farmer for about thirty years, and the history of the price situation is that when prices start so low, they generally advance sometimes within six months from the period of low point values, and conse- quently we recommend to the flour buyer, as well as the user, serious con- sideration of present low values with a probability of an increase in prices in the not far distant future. There may be down turns and prob- will, but on the whole, with wheat in some cases selling as low as 60c per bushel iby the farmer, the time has arrived when we had better give a little consideration to the prob- ability of a higher range of values rather than to be too pessimistic and continue to look for still lower prices, which it appears unreasonable to ex- pect, and dangerous to plan on. It strikes us the bear raid is over, ably that better times are ahead. We do not advocate heavy ‘buying for future delivery. We do recommend a more optimistic attitude and believe in cov- nearby requirements. Better days are just ahead. Lloyd E. Smith. ——_+ +. Gabby Gleanings From Grand Rapids. John DeHoog, Secretary-Treasurer of the Grand Rapids Merchants Mu- tual Fire Insurance ‘Co., has so far recovered from his recent operation at the hospital that he has ‘been removed to his home. Word from Lansing is to the effect that Jason E. Hammond, Manager of the Michigan Retail Dry Goods As- ering sociation, was operated on at Edward Sparrow hospital (Lansing) last Wed- nesday and is improving as fast as could be expected under the circum- stances. The Anderson Shoe Co., which in- cludes Emerson E. Elliott, widely known in shoe circles through- out Michigan, has opened a_ special shoe-fitting store to specialize in men, women and children’s corrective shoes, with John M. Anderson in charge. An X-ray machine has been installed for diagnosis of orthopedic cases. The Anderson Shoe Co. will continue the main store on South Division avenue, as formerly. The Ramona Food Market will open a grocery store at 2228 Wealthy street Saturday of this week. The owners of the business are Mr. Kling, recently of Palo, and C. E. Morgan, of Grand Rapids. Lee & Cady have the order for the stock, Nick Howard has purchased the grocery stock of Carl Orwant at 1045 Franklin street. H. W. Spindler, President of the Michigan Hardware Co., has returned from a trip to the mountains under- taken in company with George M. Ames. They attended the National convention of city builders at Denver and then proceeded to Laramie, Wyo- ming, where Mr. Spindler was born. The latter had not visited his birth- place for forty-seven years, but found many relatives and friends who still remembered him and gave him a cor- dial welcome. who is —_--->___ The note of confidence and _ co- operation given Insull in the municipal election at Chicago, Tuesday, sustain- ing the ordinance providing for a uni- fied local transportation system is significant in many ways. Most of a'l it demonstrates, as has frequently been the case in the past, that anything the labor unions and reds undertake to accomplish is always solidly opposed by the better element of our people— the law abiding and tax paying ele- ment, who in this instance defeated the labor unions and reds in a decisive vote of five to one. Considering the cosmopolitan character of Chicago voters, the outcome of this controversy plainly indicates that the great heart of Chicago is sound and that the gang- sters, reds and trades unionists con- stitute only one-fifth of the voting population. —_>++___ Do you know when you've done your work right? a We Cater to Independent Merchants Only FRUITS AND PRODUCE BANANAS A SPECIALTY D. L. CAVERA AND CO. THE HOUSE OF PERSONAL SERVICE Phone 9-3251 MICHIGAN BELL TELEPHONE CO. NORTHERN MICHIGAN offers a different kind of vacation The grandeur of towering pines... the Great Lakes, affording unexcelled advantages for boating and water-sports . . . inland lakes and tumbling streams that beckon to the fisherman .. . shady, winding highways for motoring . .. Northern Michigan offers you a “different” kind of vacation. We suggest that you spend an enjoyable week or more this summer in that natural vacation land. Long Distance Telephone Service is available at all points in Northern Michigan, making it possible for you to keep in touch with home and office while away. Occasional calls home will dispel any possible uneasi- ness you may have, and add to the pleasure of your vacation. SPEND YOUR VACATION IN MICHIGAN Always Sell LILY WHITE FLOUR “*The Flour the best cooks use.”’ Also our high quality specialties Rowena Yes Ma'am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. Se SS er ae er ae er ar er ay ee ee ee es SO PU an age en aa er ae a ee eee eee ee ee ee ee ee MEETING COMPETITION Profitable business comes to the progressive merchant—and to be progressive he uses modern ideas in store efficiency. Terrell’s steel display shelving, tables, racks, counters and special fixtures will put YOU in the progressive profit-making class. The modern, sanitary, lasting, flexible store equipment is called “Terrell’s.” — LET US HELP YOU MODERNIZE YOUR STORE — TERRELL’S EQUIPMENT COMPANY GRAND RAPIDS, MICHIGAN Protect = Your Happy Home Life If you should go on a long journey to-morrow, would you leave your wife and children without means for food, shelter, clothing and education? Of course you would not. But there is one long journey we all must make. The summons for that journey does not always fit our convenience. Assure your family of protected home life. You can do it the best and in the safest manner by insuring with New Era Life Association (a Grand Rapids institution). NEW ERA LIFE ASSOCIATION (Legal Reserve Organization) Second Floor Grand Rapids Savings Bldg. Grand Rapids, Michigan Telephones, 9-3189; Evenings, 8-7797. EAM STRENGTH Lansing THE MILL MUTUALS AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGAN'S LARGEST MUTUAL) AND ASSOCIATED COMPANIES Combined Assets of Group $63,982,428.15 20% to 40% Savings Made Since Organization FIRE INSURANCE — ALL BRANCHES Tornado—Automobile—Plate Glass and Crackers ASTERPIECES Q E THE BAKERS ART ie = a mn i - 2 > ay ECONOMY Michigan -_ SUMO TEMA EEUU ROOD O COUR GUC GGEEEEE SCRE EOE ERR GU ERD OCCT CCU T EAU E OPTED RDO U TED EETDE EERE OEE EEE EO ECE O CE ECREEEE EEOC With the Price Established through the manufacturers’ advertising your selling cost is less and profits more. Your customers recognize that the price is right when it is plainly shown on the label and in the advertising as it is in Baking Powder Same Price for over 38 years 25 ounces for 25c You save time and selling expense in featuring such brands as K C. Besides your profits are protected. Millions of Pounds Used by Our Government Nl fa RIE AG OI Si Maly tee ie sony , Hae ag ——