ae —— ADIN RRS BESS ) ae I A j g “a3 Y a | y BN =( fc OHV BaWAVNesr t S ys —a ee = AN ( A NN ZS ~S S\ pana EP q one SS (EG Ve La SR ee a a eM elm een NS Rinae ny yee CSPUBLISHED WEEKLY (Ga 65S TRADESMAN COMPANY, PUBLISHERSAX SOTO ROW LE SS FEI DIOR SOS Forty-seventh Year GRAND RAPIDS, WEDNESDAY, JULY 9, 1930 Number 244 2 al The Last Will and Testament of Charles Lounsbury by Williston Fish He was stronger and cleverer, no doubt, than other men, and in many broad lines of business he had grown rich, until his wealth exceeded exaggeration. One morning, in his office, he directed a request to his confidential lawyer to come to him in the afternoon—he intended to have his will drawn. A will is a solemn matter, even with men whose life is given up to business, and who are by habit mindful of the future. After giving this direction he took up no other matter, but sat at his desk alone and in silence. It was a day when summer was first new. The pale leaves upon the trees were starting forth upon the yet unbending branches. The grass in the parks had a freshness in its green like the freshness of the blue in the sky and of the yellow of the sun—a freshness to make one wish that life might renew its youth. The clear breezes from the South wantoned about, and then were still, as if loath to go finally away. Half idly, half thoughtfully, the rich man wrote upon the white paper before him, beginning what he wrote with cap- ital letters, such as he had not made since, as a boy in school, he had taken pride in his skill with the pen: IN THE NAME OF GOD, AMEN I, CHARLES LOUNSBURY, being of sound and dis- I devise to boys jointly all the useful idle fields and com- posing mind and memory (he lingered on the word mem- mons where ball may be played, and all snow-clad hills ory), do now make and publish this my last will and where one may coast, and all streams and ponds where one testament, in order, as justly as I may, to distribute my may skate, to have and to hold the same for the period of interests in the world among succeeding men. their boyhood. And all meadows, with the clover blooms And first, that part of my interests which is known and butterflies thereof; and all woods, with their appur- among men and recognized in the sheep-bound volumes of tenances of squirrels and whirring birds and echoes and the law as my property, being inconsiderable and of none strange noises; and all distant places which may be visited, account, I make no account of in this my will. together with the adventures there found. I do give to said My right to live, it being but a life estate, is not at my boys to be theirs. And I give to said boys each his own disposal, but, these things excepted, all else in the world place at the fireside at night, with all pictures that may be I now proceed to devise and bequeath. seen in the burning wood or coal, to enjoy without let or And first, I give to good fathers and mothers, but in hindrance and without any incumbrance of cares. trust for their children, nevertheless, all good little — To lovers I devise their imaginary world, with whatever of praise and all quaint pet names, and I SS — Pogo they may need, as the stars of the sky, the red, red roses ents to use them justly, but generously, as the needs o by the wall, the snow of the hawthorn, the sweet strains their children shall require. _ : of music, or aught else they may desire to figure to each I leave to children exclusively, but only for the life of other the lastingness and beauty of their love their childhood, all and every the dandelions of the fields . : a0 oe and the daisies thereof, with the right to play among them To young men jointly, being joined in a brave, mad freely, according to the custom of children, warning them crowd, I devise and bequeath all boisterous, inspiring sports at the same time against the thistles. And I devise to chil- of rivalry. I give to them the disdain of weakness and dren the yellow shores of creeks and the golden sands undaunted confidence in their own strength. Though they - beneath the waters thereof, with the dragon-flies that skim are rude and rough, I leave to them alone the power of the surface of said waters, and the white clouds that float making lasting friendships and of possessing companions, high over the giant trees. and to them exclusively I give all merry songs and brave And I leave to children the long, long days to be merry choruses to sing, with smooth voices to troll them forth. in, in a thousand ways, and the Night and the Moon and the And to those who are no longer children, or youths, or train of the Milky Way to wonder at, but subject, never- lovers, I leave Memory, and I leave to them the volumes theless, to the rights hereinafter given to lovers; and I give of the poems of Burns and Shakespeare, and of other poets, to each child the right to choose a star that shall be his, if there are others, to the end that they may live the old and I direct that the child’s father shall tell him the name days over again freely and fully, without tithe or diminu- of it, in order that the child shall always remember the tion; and to those who are no longer children, or youths, name of that star after he has learned and forgotten as- or lovers, I leave, too, the knowledge of what a rare, rare tronomy. world it is. Williston Fish. Always Sell LILY WHITE FLOUR ‘‘The Flour the best cooks use.”’ Also our high quality specialties Rowena Yes Ma'am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. MICHIGAN BELL TELEPHONE CO. Eastern Michigan... A summer playground at your door Perfect summer weather... an unending variety of things to do. . . golf, tennis, swimming, fishing, camp- ing. Cool, star-lit nights... lake breezes that make one reach for light wraps . .. that is Eastern Michigan, summer-resort-land par exceilence. This summer play ¢round can be reached from anywhere in the state in just a f>w hours of pleasant driving. We suggest that you include Eastern Michigan in your vacation plans. o © o Long Distance Telephone Service reaches every point in Eastern Michigan, enabling you to keep in touch with home and office while away. A Long Distance telephone call home from any point in the state costs but little, and it will ease any anxiety you may have about the home or office. SPEND YOUR VACATION IN MICHIGAN We Cater to Independent Merchants Only FRUITS AND PRODUCE BANANAS A SPECIALTY D. L. CAVERA AND CO. THE HOUSE OF PERSONAL SERVICE Phone 9-3251 Quaker Brand Evaporated Milk Unexcelled Quality - - At- tractive Label - - Priced Lower. Atremendousselling factor in the popular Quaker line. A recent decision of the Uni- ted States Circuit Court of Appeals whereby an in- fringementon the trade name “Quaker” on canned foods was ordered to cease, further insures independent Mer- chants the exclusive sale on Quaker Brand. LEE & CADY NF a | | meen ane HIGA ESMAN Forty-seventh Year GRAND RAPIDS, WEDNESDAY, JULY 9, 1930 Number 2442 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents zach. Extra copies of current issues, 10 cents; issues a nonth or more old, 15 cents; issues a year or more sid, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. Applying Lessons To Improvement of Homes. Vocational agricultural and home economics students have a wonderful opportunity. No other subjects are so closely tied up with our everyday ac- tivities. The joint work which is being done this year should strengthen both fields and should act as stimulus to the pro- gram of each. In some cases joint home projects have been carried on by the Dboys and girls. Home something which should be of vital concern to poth the boy and girl. improvement is The following problems are suggest- ed as representative activities. Exterior of Home. Cleaning up general repairs; painting; yard improvement; proper drainage around the home; sanitary handling of waste from kitchen; proper shelter and care of manure around the barn; prop- er location of outbuildings, including the barn, with reference to the house. Interior. Home water supply, sink, tul or shower; refinishing interior; im- provement of furnishings, furniture; providing adequate shelves, closets, cupboard; screening; and removal and premises; prevention of household pests. Co-operative community and school enterprises which may be initiated and sponsored by the vocational depart- ments are unlimited. There are many suggestions which will present them- selves after you make a start. Farming, even more than other oc- cupations, is in a measure dependent upon standards set up in the home. The standards of living in a commun- ity are a good indication as to the progressiveness of the people—pro- gressiveness not only in the home but in the business. It behooves the young farmer, there- fore, to take an interest in improving his home and its surroundings. They not only want to be proud of the amount of cotton, corn and tobacco which they raise on an acre, or of the thoroughbred stock in the barn, but they want also to see that they make their own living place as comfortable and up to date as the one they provide for poultry and stock. Miss Rebecca Cushing. —_2~-+_____ Britain’s Crime Wave. After being held up for years for the emulation of other members of the family of nations as the most law- abiding of all, Great afflicted with a “crime wave” which 3ritain is now includes not only an epidemic of bur- glaries and seven murders in a week. There have highway robberies but been whole years when that figure was not greatly exceeded. Five of the mur- ders were committed within the metro- politan area of London, and its news- papers are beginning to make compari- sons with Chicago, the perennial “hor- rible example” of lawlessness in British eyes. Authorities on crime, ranging from magistrates and police officials and alienists to Edgar Wallace, the whole- sale manufacturer of fictional thrillers, have been interviewed as to the causes of this astonishing outbreak. Some of their theories have a familiar sound to Americans who have been analyzing a similar condition. One magistrate falls back on the excuse of “the war.” He finds a large number of young men still suffering from “the demoralization and excitement of the war years.” A specialist on mental diseases says that “people read so much about crime that unbalanced minds are easily affected” —which Mr. Wallace as a fellow con- tributor to the symposium may regard as rather personal to himself if he is inclined to the usual sensitiveness of the literary worker. Other alleged causes are the industrial depression and unemployment and the unusually hot weather. A Government Blue Book which has just been issued reports “no clear evi- dence of a general increase in crimi- nality,” but “a relatively high inci- dence of convictions for certain crimes among the young which calls for at- tention.” It is remarked that it is too early to judge whether this is a purely temporary phenomenon due to war and post-war conditions or a more dis- quieting symptom, —_2--+____ Don’t “Sprag” Your Phone Service. When the telephone rings, do you think of it as an interruption—or as a sale? Telephone customers are time- savers. Have some one ready to ans- wer the telephone cheerfully, and have what your telephone customer wants. One way to give telephone service satisfactorily and quickly, is to group your canned fruits and vegetables near the display of fresh fruits and vege- tables. If the telephone is in easy vision of these groups, the clerk who answers the telephone can cast his eye over the products. If the cus- tomer asks, “Have you any spinach to-day?” and the clerk looking over the, spinach supply sees that only the poorer grade is left, he can suggest canned spinach, giving the different brands and sizes of cans. He should know why canned spinach is good, tactfully suggest that it is clean and all ready to heat and serve. The same is true of fruits. Every now and then there is a general dearth of lemons. If a telephone customer wants lemons she is at a disadvantage if you are out of this fruit, because she can't shop around for them—that is, she doesn’t want to phone some other store and ask them to send up an order merely of lemons. If you have a supply of the lem-ade, you can sug- gest that she try a can and see how identical the flavor of this lemon pow- der with the addition of water, is to fresh lemons. Many new customers for fruits and vegetables have been won by these helpful suggestions—especial- ly telephone customers, If a telephone customer is calling up on house-cleaning day, it is well to suggest your sales on certain soaps and cleansers. A supply of lemon oil, certain soaps, ammonia can be quickly sold if the telephone clerk suggests their value for cleaning day. Has Business a Heart? The “soulless corporation” is show- ing evidence of a tender heart, or at least one which can be reached by those engaged in filling community welfare chests. It is reported by the National Bureau of Economic Research that analysis of charitable collections in 129 cities credits the corporation with 22 per cent. of the total collected for welfare work. These are 1929 fig- ures, and they show an_ impressive contrast with those of 1920. Corpora- tion charity has increased six times since 1920, and the number of business concerns which have made appropria- tions for public health and happiness has increased thirteen times. Part of this growth represents the increasing popularity of the commun- ity method of collecting and distribut- ing charity funds. But it is also evi- dent that big business is disposed to consider the charitable contribution as a legitimate investment in good will. ‘It may also be argued that the success of large corporations depends so much on general prosperity that they are justified in taking a leading part in pro- moting and defending public welfare. The 22 per cent. may be further in- terpreted as an indorsement of the community chest plan. A corporation which is responsible to stockholders and balance sheets must scrutinize its altruistic expenditures as carefully as any other item on the budget. The approval of business is one argument in favor of the system which studies all the welfare needs of a city, makes collections to cover them and distri- butes the proceeds according to an im- partial and scientific plan. ee Household Process of Setting Color Unreliable. 1 KHOw it In any Even if we didn't other way, we could tell by our letters when the Spring sewing fever begins to catch people. One of the sure 5 is the question: How can I set the color in fabrics? And, will | its color ‘better than As to the home sett r the color in fabrics, our textile experts + bi Suis ; 1 say bluntly, there is nothing in them. If the Wor f t ver } 1€ iO ) aDric ere sS< ) Salt and water, or in alum dip, or a teaspoon of pepper in the wash boiler, or any other such simple means, the fe Gnd ses a ‘ have treated his manufacturer wo ay treated iit - 1 1 e 1 cloth with that process before ever he put it on sale. For the more color- fast a fabric is, the better sales value it has: Housekeepers are advised to uy fab rics marked with a label th Then if they tees them not to fade. do fade, the purchaser should them to the store, and ask for his money back. When it comes to one color being more fast than another, here again the textile experts shake their heads. There are various classes of dyes, some het- ter than others. \ blue fabric and a pink fabric dyed with a poor quality dve are equally likely to fade. But if the dye a green material will hold its color her in the rainbow. 1 Van Deman. ——_+~+-___ While the decrease in passport fees with any ot just made effective, comes too late to benefit America’s early season tourists, it still will result in a saving of some- thing like $400,000 to those who go at the height of the season. For while only about 100,000 passports were is- sued in the first five months of the vear, the total for 1930 is expected to exceed 200,000, the greatest number in history. Inasmuch as passports are issued, not for revenue but for super- vision, the reduction of the fees from $9 to $5 was a sensible answer to long agitation. Now a passport with two renewals is good for six years, at a total cost of only $10. Even more welcome to American travelers, how- ever, were the changes in passport re- quirements, eliminating much of the red tape hitherto entangling this The old formalities without end that formerly accompanied simple identification service. fetish of questions and the obtaining of a passport is now to be a thing of the past. ——-->>- Knowledge is the father of the fat pay envelope. IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. The Worcester China Co., at 1404 East Ninth street, is offering to mer- chants throughout the country ,through salesmen, a so-called business stimu- lating coupon redemption plan. Com- plaints which have reached the Bu- reau as well as information derived by independent investigation indicate to us that this plan depends upon mis- leading statements for its success. The plan which they offer is as follows: The small merchant is asked to con- tract with the company to purchase a specified number of coupons at the rate of $4 per thousand. The mer- chant is to give out these coupons to his customers with each 25c purchase. The customer may in turn send the coupon in to the Worcester China Co., along with one cent per coupon, in exchange for chinaware. For instance, 1780 coupons with $17.80 in money, will purchase a one hundred piece set of chinaware. The company also agrees to return to the merchant $4.50 for each thousand coupons which are redeemed by his customers. The contract which the salesman of- fers the merchant indicates that the Worcester China Co. is a china manu- facturer, with Sebring, Ohio. This is the first deception. This company is not a manufacturer and has no potteries. It merely has a con- tract with the Sebring Pottery Co., of Sebring, Ohio, for a supply of china- ware. On the contract which the com- pany formerly used and upon which the bulk of our complaints have been potteries at received it was specified that the cou- pons would be redeemed in accordance with the terms printed on the back of each coupon. These terms were also reproduced in small print on the mar- gin of the contract. Some of our complainants allege that they were never told by the sal-s- would be cent per man that their customers compelled to send in one coupon, nor did it occur to them to read these terms in fine print on the margin of the contract. In other cases the complainants claim that they had read these terms but that the salesman had assured them that this particular part of the contract did not refer to them, but rather to some other class of merchants. The company’ now has a new con- tract. This new contract is even more confusing than the old one. In the body of this contract the statement referring to the merchants customers: “Customers are required to pay only a_ reasonable charge for postage, insurance, packing, etc.” There is no reference any place on this contract to the fact that one cent per coupon must be paid by the before she can get her following appears, customer dishes. Our investigation indicates that at least some of the salesmen sent out by this company are not themselves in- formed of this phase of the plan. A typewritten canvass issued to one of these salesmen as his sales talk made no reference to this part of the scheme. On the contrary, certain parts of this canvass were apparently written with the intent to mislead the however, MICHIGAN merchant purchaser on this point. A portion of this canvass reads as follows: ‘With 225 of these cards she can receive a thirteen piece breakfast set that retails for $8.85, so prospective by spending $56.25 in your store she has saved $8.85 by trading with you instead of your competitor.” It ap- pears to us that the effect of this statement upon a merchant regarding the possible savings of his customer would certainly lead him to believe that his customer would not have to send in any money with these 225 cou- As a matter of fact, however, compelled to send in pons. she would be $2.25. The canvass goes on to explain to the merchant that the reason the com- pany wants to distribute their china- ware in this manner and the reason they want these coupons sent in is be- cause they are anxious to be able to go to the department stores in his community and show them that they have created a demand for the china- ware. The following is quoted from the sales talk and speaks for itself: “We cannot afford to keep this up in- definitely. This campaign runs for a six months period through your store. After that time we have spent all the money in free chinaware that we want to spend in this district.” We understand from the Sebring Pottery Co. that it has no such inter- est in this plan at all and that it does not know whether it has obtained any business from the department stores because of the operation of this cou- pon plan. When the salesman in his canvass is apprising the merchant of the fact that he will receive a refund of $4.50 per thousand for all coupons sent in by his customers he is told, according to this canvass, to state that the com- pany’s average redemption is 87!4 cent. of all coupons given out in the United States. S. T. Bortz, Jr., who appears to be the moving spirit in the Worcester China Co., and who signs himself as Secretary, has told repre- sentatives of the Bureau that their average only 55. per cent. He told us that under the plan if more than 72 per cent. were redeein- ed they would lose money, but at the per redemption is present rate of redemption they were able to make a profit. J. W.. Driscoll, representing the Premium House Corporation, 2 East 23rd street, New York City, was doing business in Cleveland in October. He was selling a sales stimulation plan whereby merchants would give cou- pons to their customers which could be redeemed for merchandise. He made numerous unauthorized promises in order to induce sales which were not part of the contract. His employer discharged him on complaint of this Bureau and Driscoll left his local hotel without paying the bill. American Distributors Co., National Bldg., Cleveland, is operated by D. J. Bortz, who also with S. T. Bortz, Jr., operated the Worcester China Co., a coupon chinaware redemption plan sold to small merchants as a business stimulator. The Bureau received a number of complaints against the Worcester China Co. because of alleged misrepre- TRADESMAN sentation on the part of the salesman. The Bureau did not obtain the sort of co-operation which we believed we should have had from the company in straightening out these complaints so were forced to issue a bulletin in which we discussed what we believed to be very misleading features in their meth- od of selling this plan. The American Distributors Co. en- ters into a contract with merchants to supply them with coupons or adver- tising cards as they are called in the contract, at four dollars per thousand. On one side of this card is printed the advertisement of the merchant and on the other side it specifies that fifty of the cards may be redeemed for one Model C camera provided $1.50 is sent with the cards for one carton of six Gevaert roll films. The company then agrees to refund to the merchant $4.50 per thousand for all advertising cards which are re- deemed. The merchant is required to pay the salesman a deposit of one dol- lar per thousand and to pay three dol- lars per thousand C. O. D. Six model C cameras and three model C vest pocket folding cameras are to be sup- plied with each order. The Bureau is now receiving com- plaints against salesmen for this sub- ject concern. The contract which the salesmen are now offering to prospects does not specify the fact that the pros- pect’s customer must send in $1.50 for the carton of films. It s:mply men- tions the fact that in order to obtain a free camera the prospect’s customer must send in the fifty cards and also purchase a carton of films at the regu- lar price. The American Distributors Co. has not adjusted any complaints which we have received. They have chosen to abide ‘by the written portion of their contract and to take no cognizance of alleged misrepresentations of sales- men, in spite of the fact that the form of their contract assists the salesman in these misrepresentations. Cleveland Better Business Bureau. ——_—_—_> >> Mt. Pleasant Knows No Reverses. Mt. Pleasant, July 6—I wrote the Tradesman a letter a year or two ago, when the Mt. Pleasant oil field was more in its infancy, describing some of the many activities connected with an oil boom. Since that time quite a lot of water has run over the dam and quite a lot more oil has run through the pipe line to Mt. Pleasant, been loaded on cars and shipped to the various refineries. Now we can report a brand new re- finerv, with a capacity of three thous- and barrels per day of good ‘North- land” gas, helping to drive the many million automobiles, as well as fur- nishing power for the countless other activities dependent upon gas and oil. Mt. Pleasant rather wonders what it is all about—this talk about stringent business conditions, timorous. buying and other disagreeable accessories to business depression—for such condi- tions are unknown in this city. On the contrary, there is a continuous din of traffic and business activity with a famine in parking space seven days of the week. Business blocks are being erected and not a vacant store in the city. Many more could be filled if available. Sent an advertisement to the Trades- man of a double front, becoming vacant in the fall for a special business not usually supplied by any but a larrer city, but I had to cancel the Business July 9, 1930 advertisement because the location was picked up immediately it became known, with the choice of numerous applicants. It seems too bad there should be so much suffering in the large cities for even common necessities when we have such a prosperous community, with thousands of acres of fertile farms, only half farmed, with thousands of acres more of real good lands prac- tically deserted. Isabella county lost 2,000 inhabitants since 1920 and these from her farms. These 2,000 were mostly tenant farm- ers who, lured by fictitious wages, sold off their personal property, which was their entire capital. They took this little capital, the fruit of several years’ toil, and invested it (or to de- scribe it better sunk it) in double priced homes as down payments, con- tinued monthly payments for several vears and now are ten years older and have nothing left in the face of de- preciation and deflation. This desertion of the farms of Isa- bella county is typical of the entire State. The unhappy plight of the victims reminds one of the parable of the Predigal Son. The same solution offers: Why starve, when there is plenty back home? W. J. Cooper. —_—> — When On Your Way, See Onaway. Onaway, July 8—Never before have we greeted so many callers at this time of the year as we have during the past week. In addition to the many new faces, apparently all the former Onawayites now distributed through- out the State headed their cars toward Onaway to spend the week of the Fourth. Not that there was any patriotic celebration, but a home com- ing celebration and a genuine one at that. Among the hundreds shown on our register during the week, we find Mr. and Mrs. W. B. Antean, of Toledo; Wm. P. James, Mr. and Mrs. Chas. Marmthal, J. W. Johnson, of Detroit: O. K. Snyder and Grace Clark, of Alma; J. E. Bailey, Hotel Topin-a-bee: Mr. and Mrs. H. Holladay, Birming- ham; Milton Orman, Pontiac: Miss Martha Beckstrom, Havana, Cuba; Mr. and Mrs. R. J. Hoyer, Toledo; J. V. Snell, Barton, Florida: Mr. and Mrs. A. P. Nicklet, C. Oscar Strand and family, of Detroit; Clinton Freel, Fort Myers, Florida. And we might go On writing names of others until it would require a supplement to the Tradesman in order to publish them. It is pleasing to learn that our lakes and park are sufficiently popular to attract a return visit annually from the names we have mentioned, thereby at- tracting their friends and many others who become equally interested. It only requires a display of a big string ot great Northern pike such as have been caught during the past week and the post cards sent to the folks at home telling of such good times “up North.” “You should see this scenery,” they say, “the big trees: sleep, oh how we sleep, such cool nights and fine air: pure cold spring water; come on up.” Still there’s more to follow. Squire Signal. ———_-2.2e2>_____ Ever Try a3 For 29c Rummage Sale. Victor Bruell, food dealer of Muncie, Ind., makes it a regular practice to dis- pose of slow-moving grocery items at three-for-twenty-nine and two-for- nineteen cent rummage sales. At the last sale, he says, he disposed of 187 sets of these dead articles. When the items, which are stacked together in an island display, fail to move rapidly, Bruell throws in a stand- ard item to speed up the movement, but never more than one at a time. —— Bp 3eating last month’s record doesn’t take harder work, merely more intel- ligent work. * 2 cioegninn ranma Shanta, z acacia: AO am carsmenseccsscee: et 7 cameron eee a = a + July 9, 1930 MICHIGAN TRADESMAN Keeping Merchandise Neat Secret of Big Sales. When a certain grocery clerk was asked the reason why his delicatessen department had increased its volume of business 38 per cent. since he took it over three motiths ago, he told us that a complete rearrangement of the stock, with an eye to neatness, had more to do with it than anything else. It's really the only radical change he has made. In fact, it was his neatness in the stock department that won him his promotion to the selling force. His had always been stacked neatly and methodically, empty crates and wrappings were immediately disposed of and the aisles always were kept clear. When the decision made to try someone else in the deli- catessen department, this clerk was the choice because _ it agreed that neatness was the first re- quirement and the delicatessen stock had a way of disarranging itself very quickly. boxes and _ crates was unanimous was He went to work with a vengeance, eager to prove his ability, and he com- pletely replanned the department. Bulk and bottled pickles were placed near each other for greater convenience; every item was given a definite place and kept there. Furthermore this pro- gressive salesman spent most of his spare time tidying the shelves instead of leaning on the counter and won- dering when he was going to get a raise, Now customers in this store are glad to purchase from the delicatessen de- partment. Their wants are quickly sat- isfied, because the cooked foods are appetizingly displayed, the bottles shined, and the containers never dusty. Personal contact is also an important factor in the grocery store. Many in- dividual retail grocers have evolved from storekeepers into merchants un- der the pressure of competition which resulted in the greater attractiveness and cleanliness of their store, ——_» +. Stealing a March On the Chain Store. “Always keep one window for the exclusive display of bottled fancies and other high grade specialties that carry a good margin of profit, said James Edkin, proprietor of Edkin’s Market, Pompton Lakes, N. J. ‘While the chains push staples as leaders, the in- dependent can often steal a march on them by window displaying fancies. If a specialty is well arranged in a window it has appetite appeal, and many people will make impulse pur- chases. Delicatessen stores get top prices for specialties because the pro- prietor’s windows display them at all times attractively. The grocer should follow suit with the specialties, con- tending that a food merchant can build up a very satisfactory trade in this merchandise by stocking Jerusalem artichokes, Chinese cabbage, endive, broccoli, persimmons, avocados and such products in accordance with neighborhood demands. Every grocer handles fruit and vegetable staples, such as oranges and potatoes, but few handle the specialties in green goods and fruit, and the independent can build up a profitable trade in this line, particularly against chain store com- petition. Fruit and vegetable specialties should be sold on a rotation basis and not stocked continually like staples, he be- People do not buy these spec- ialties every day. Carry one specialty to-day, another to-morrow and so on until you have exhausted your list, then start over again. Also tell cus- tomers something about them. You may sell spinach without comment but a customer who has never tried Jeru- artichokes will first want to know something about this edible be- to cook it and lieves. salem fore buying it; how what it tastes like. The average home-maker, Mr. Ed- kins thinks, is less anxious to try a new vegetable than she is to try on a new hat, but if you tell a customer that Jerusalem artichoke is a species of North American sunflower tuber, which has a nutlike flavor and may be creamed, boiled, peeled and seasoned to taste, a woman’s curiosity gets the better of her and she often buys. Edkin’s market does a good busi- ness in fruits and vegetables and Mr, Edkin says, “Profits in green goods and fruit depend more upon the buy- ing than the selling end. With dry groceries, it is usually good business to buy in large quantities to get lower prices per unit, but fruits and vege-- tables the grocer should buy just what he needs to meet trade requirements and no more regardless of how big a bargain is offered him. “It is foolish to buy a crate of straw- berries in January when your potential sales output is but two boxes a day. If possible, try to run this department so that you do not carry over from day to day or week to week. It is no business sin to be out of stock in this department if careful buying enables you to keep spoilage losses at a min- imum.” . ——_+ ~~ 2 _ __ Is the Public Vegetable Minded? Opinion of many farmers that de- mand for vegetables in any section re- mains constant despite advertising is disputed by statistics compiled by Dr. R. B. Corbett, economist of the Rhode Island Agricultural Experiment Sta- tion. These figures show the percent- age of the total consumption of certain vegetables in two sections of Provi- dence, each containing 25 per cent. of the population. One section uses one- third of the carrots used in the city whereas the other section uses one-seventh. tables show but Figures for other vege- similar variations. Dr. Corbett believes that these figures show the possibility of increasing vegetable sales by advertising. He points to the American Cranberry Ex- change and the California Fruit Grow- ers Exchange as examples of groups which have successfully used adver- tising for popularizing agricultural products. —_++-__ Adrian—The Adrian Paint & Var- nish Co., Inc., East Maumee street, has ‘been incorporated with an author- ized capital stock of $50,000, $2,500 being subscribed and paid in in cash. il!) You Go— We'll Stay! Think of us while you're away this summer, won't you? Think of us as here, looking out for your financial affairs — — collecting money due you — coupons on your bonds, mortgage interest, rentals, dividends from stocks and other items of income. — watching your investments, buying and selling for your account — as you have instructed us. ——- paying your life insurance premiums and other obligations when due. In short — acting as your financial secretary. Very helpful service. Very small fee. Our service includes Safe De posit Vaults for the storage of your valuables. Traveler's checks can be purchased at the Michigan Trust Travel Office. See us about these matters before you go. THE MICHIGAN TRUST co. GRAND RAPIDS FIRST TRUST COMPANY IN MICHIGAN be 4 MOVEMENTS OF MERCHANTS. Roseville—John Parchen, well known in East Detroit, has opened a meat market in this place. Bad Axe — The Co. has increased its capital stock from $150,000 to $250,000. Nashville—John his feed and poultry business to H. H. McVeigh, who will continue the busi- Thumb Creamery Martens has sold ness. Cadillac—The Cadillac Feed ‘Co. is building a modern 70x30 feet, one and one-half stories high. It will be of brick and tile construction. Fashion Shop has removed to its new location, 210 - South Burdick street. The new store has been remodeled, including a mod- warehouse, Kalamazoo—Dall’s ern plate glass front. Monroe—The Monroe Builders Sup- ply Co. 1232 Third street, been incorporated with an authorized capitalization of $50,000, $28,100 being subscribed and paid in. Middleville—Frank Malmstone, the Wayland dry goods dealer, has leased the Blake store here and put in a dry East has goods stock, continuing both stores under his personal supervision. Lansing—The Union Leader, Inc., has been incorporated to deal in shoes and clothing at retail with an author- ized capital stock of $5,000, $2,500 of which has been subscribed and paid in. Kalamazoo—The twenty-fifth anni- versary of the establishment of his business in Kalamazoo is being ob- served by S. J. Rosenbaum, shoe deal- er on North Burdick and Ransom streets. Detroit—The Walter E. Lang Coal Co, has been incorporated to deal in fuel, builders supplies, etce., with an authorized capital stock of $20,000, all of which has been subscribed and paid in in cash. Plowman, who Enterprise installed Copemish—Charles recently purchased the Grocery, has remodeled it, new lighting fixtures a Kelvinator re- frigerator, etc., and opened the store for business. Flint — 211 East Kearsley street, has been incorporated Mansour’s, Inc., to deal in meats and_= groceries at wholesale with an authorized capital $75,000, $61,200 scribed and paid in. stock of being sub- Detroit—Varamount Industries, Inc., 12735 Auburn avenue, has been incor- kinds capitalization of $£0,060, $40,000 of which has been sub- porated to deal in fuel of all with an authorized scribed and paid in, Detroit Co., 26603 West Grand Blvd., has been The Universal Stovedome incorporated with an authorized cap- ital stock of $5,000 preferred and 1,000 shares at $1 a share, $1,900 being sub- scribed and paid in. Detroit—Nu-Enamel Michigan, Inc., 2781 Union Trust Bldg., has been in- corporated to deal in paints, varnishes, enamels, etc., with an authorized cap- ital stock of $12,000, all of which has been subscribed and paid in in cash. Detroit—The Purity Products Cor- poration, 1551 Winder street, has been incorporated to deal in meats, dairy products, etc., with an authorized cap- ital stock of $2,000, $500 of which has been subscribed and paid in in cash, MICHIGAN Detroit—Bennen’s Book Shop, 37 East Grand River avenue, has been in- corporated to deal in books, stationery, office supplies, etc., with an authorized capital stock of 50,C00 shares at $1 a share, $1,000 being subscribed and paid in. Sast Lansing—An involuntary pe- tition in bankruptcy has been filed against Rumsey Furniture Co., at De- troit, by Fixel & Fixel, representing Edson, Moore & Co., $822; Burnham, Stoepel & Co., $753, and A. Krolik & Co., $2,061. Allegan—The R Store, in here only a few months, and carrying a stock of groceries, has closed its doors and packed up its goods which will be moved elsewhere. This is the store to quit here inside of six months. Lake Odessa—Merritt Wade, trav- eling representative of the Wear-U- Well Shoe Co., purchased the men's furnishings and shoe stock of William Gardner, who has conducted the store for the past three years. Mr. Wade will continue traveling and conduct the business under the man- agement of Mrs. Wade. business second chain business has Ontonagon—John W. Heard has purchased the interest of John Ber- trand in the People’s Meat Market. Maxim Bayee will retain his interest. Mr. Heard was formerly the proprietor of the until several months ago, sold to Bertrand & Bayee on account of his health. He now has regained his health and de- cided to take up the business again. Lowell—Wesley Roth, a_ licensed embalmer and J. J. Brezina, who con- business when he ducts a produce and implement store here, have formed a copartnership and the and under- taking business under the style of Roth & Brezina. Negotiations are way for the sale of the produce and implement stock, after which Mr. Bre- zina will devote his entire attention to engaged in furniture under the new business, 3ad Axe—A new industry, incor- porated as Ray Motors, Inc., has been started at Bad Axe. One of its prin- cipal products is the “Tandem Drive,” a duplicate rear axle and set of wheels which doubles the carrying capacity of and ford trucks. It also adds more speed to such vehicles. small Chevrolet The active heads of the company are Frank Thornton, manager, and Ray Thornton, engineer and inventor of several patented motor accessories and marketable devices. Dowagiac—A lease has been signed by the Kulp Theft Proof Lamp Co. for a part of a warehouse owned by the Beckwith Co., assuring this city of a new industry. A sum of $35,000 must be raised by Dowagiac business men to insure the location of the Kulp firm in the city. The Kulp company is now selling 1,000 lamps daily, these being made by the General Electric Co: in Dowagiac, 100 lamps a day will be turned out in the local plant, which As soon as operations are started nunvber will be increased until produc- tion reaches about 8,000 Jamps daily. Manufacturing Matters. Detroit—The Eureka Tea Co., 5022 14th street, has increased its capital stock from $400,000 to $1,000,000. TRADESMAN Detroit—The Western Paper Box Co., 257 West Woodbridge street, has increased its capital stock from $40,000 to $100,000. Constantine — The Pierce Merritt Casket Co. Three Rivers and changed its name to the has removed to Three Rivers Casket Co. Ithaca—The Ithaca Elevator Co. has been incorporated with an authorized capital stock of $35,500 common and £5,000 preferred, $40,000 being sub- sccibed and $38,500 paid in in cash. River Rouge — The Eder-Lipson Furniture Co., 10613 West Jefferson avenue, has been incorporated with an authorized capital 50,000 shares at $1 a share, $20,800 being subscribed and paid in. Detroit--The Barnum Bros. Fibre Co., Inc., Rear 5834 West Fort street, has been organized to manufacture and stock of deal in paper, fibre, etc., with an au- thorized capital stock of $10,090, $5,600 of which has been subscribed and paid in. Coldwater—Thurlow Titus, manu- facturer and dealer in castings, dies, etc., has merged the business into a stock company under the style of the Titus Foundry Co., with an authorized capital stock of 50,0C0 shares at $1 a share, $31,600 being subscribed and paid in in property. Tecumseh—Fairbanks Bros. have merged their brick and other clay products manufacturing ‘business into a stock company under the style of the Mairbanks Brick & Vile Co., R. R. 1, with an authorized capital stock of $2,000, all of which has been subscrib- ed and $500 paid in in cash. Holland—The bid of Visscher & McDermott, of approximately $72,000 for the Ottawa was accepted at the hearing in the U. S. Court before Judge Fred M. Ray- mond in Grand Rapids. The local re-opened and con- Furniture Company factory will ‘be tinue as before under the old manage- ment. —_—_ +. Sunshine Measured. The exact number of hours and min- utes of sunshine that a flower obtains during any particular period of time can now be measured by horticultur- ists at the Missouri Botanical Gardens or St A sun-measuring ma- chine, said to be the only instrument of its kind in the United States, records the daily sunshine that a plant receives with the precision of a mathematical chart. Louis. The sunshine-measuring device is a simple affair. crystal ball a concave brass holder, the crystal acting as a burning glass to focus the sun's rays on a sheet of specially prepared pho- tographic paper lining the holder. The sun, as it crosses the sky, leaves its mark on the paper as a line traced these by the rays transmitted through the crystal ball. It consists of a large mounted on The chemical coating of the paper is extremely sensitive to sunlight. The new apparatus, the Mis- souri horticulturists hope, will prove of assistance in producing larger and more radiant flowers by making possi- ble the scientific feeding of sunshine to plants, as a result of the measure- ments. July 9, 1930 The Work Table. Primarily, the counter is a work table over which customers are served, and on this account plenty of clear space should be reserved for handling parcels and passing out change, ‘but it will be found very profitable to have a few special displays arrayed promi- nently on this fixture. There must be no crowding, and to prevent this and also impress the customer with an air of freshness about the store, it is a good plan to change these displays con- stantly. Over and over again a patron’s notice is attracted by a new tea, choco- late bar, breakfast food, tobacco or any one of a score of commodities done up in an attractive and handy package and placed in one of these counter displays for his close inspec- tion. He has probably seen advertise- ments of these goods, and then when he sees the goods themselves he de- cides to add them to his order. a Prize To Largest Order. T. Knapp, West Virginia grocer, puts the following plan into work dur- ing dull periods. A half bushel basket is filled with several taken from stock. grocery items Then the basket is placed on a display near the scales and cash register with a show card read- ing: “Free to the customer buying the largest single order between now and Friday night.” ——_>+. A sign of old age is ‘being scared stiff when asked to assume responsi- bility. —_—__—_—>-__ What a ‘ball game would be without a score, a job is without records of past performances. Efand Rapids Dale COMPANY OLDEST LARGEST STRONGEST Handlers of Safes in Michigan No Commission too Large No Order too Small a, Our prices are 10 to 20 per cent. lower than those of Chicago and Detroit dealers, due to our low overhead. scat meat - + see a f Cae ae iia ae Stain DO ees. F : ; i f i July 9, 1930 Essential Features of the Staples. Sugar—Jobbers hold cane granulated at 5.40 and beet granulated at 5.30. Grocery Tea—No change in the market since the last report. Demand light and prices about unchanged. Low prices of certain other food products may affect tea. Coffee—Spot Rio and Santos coffee, green and in a large way, has gotten below 9c this week by about 34c. The market is very sluggish, very dull and very weak. There is too much coffee in sight. Milds unchanged from a week ago. Jobbing market on roasted coffee easy. Canned Fruits—Opening. prices on canned California fruits and Hawaiian pineapple are looked for ‘before long, and many expect formal announce- ments to be made this week. The price on pineapple and other fruits will depend to a great extent on the price agreed on peaches, and until a settle- ment is made on the latter fruits will wait. A large prospective pack of peaches has tended to put a quietus on buyers’ interest. Low prices other are expected, but one man’s guess is as good as another’s. Local buyers expect prices on pineapple to coincide with those on peaches only on _ the sliced or the varieties which are large- ly competitive with he California fruits. On extra crushed the opinion is that prices will be the same, or possibly slightly higher, than they were last year. It is held that No. 10 extra crushed pineapple does not compete directly with pie peaches. Dried Fruits—California prunes are sought in a restricted manner. Quo- tations are steady on good packs of Santa Clara, or.three-district fruits, but incline towards easiness on the out- side varieties. The small demand ex- perienced recently has been steadily cleanng up consigned stocks, and at present there are few operators who have full assortments of Santa Claras. Oregon prunes are featureless, with prices unaltered. Peaches began to move a little better. Apricots are in the same position. Good Blenheims Prices on both of these items are held about steady, with firm- ness in the top grades of each. Canned Fish—There is going to ‘be more tuna packed in Japan. this year than last. At present white tuna is very scarce and high. The new open- ing price is expected to be lower. Maine sardines are dull at the recent advance. It looks like short salmon supplies this year. High-grade Colum- bia River salmon is very scarce. This is also a short year for Alaska. The carryover of pink Alaska is sizable, but smaller than other grades. Salmon is not too strong at present, particularly pinks. Japanese crab meat prices are looked for in the very near future. Prices on the new pack are expected to be on a slightly higher basis than the prevailing spot market. Salt Fish—News comes from Nor- way and Ireland during the week showing that the spring catch of mack- erel is a very decided failure. There are practically none of these fish in the market. There is still plenty of our own shore mackerel, which are a trifle firmer than last week. The in- are scarce. MICHIGAN creased duty on Canadian cod fish has strengthened the market slightly. Peas—Demand for all California Beans and dried beans limas’ slightly firmer, but other varie- very poor. ties are dull and easy. Cheese—Cheese market has been steady during the week, with a fair demand. Later in the week prices softened a little. Nuts—Aside from a_ little inter- trading ‘between competitors here, ac- tivity in the local shelled nut market last week was almost entirely lacking. Some buying of an unimportant nature was reported here and there for ex- tended deliveries. Prices on imported shelled nuts were firm, with quotations ranging = slightly that would prevail on goods coming in un- der the new duties. Almonds, filberts below those and Brazils were the most sought after of the shelled nuts. Pecan meats were scarce, but there was no particular de- mand. Nuts in the shell exhibited as little Hfe as nut meats. There was a general lack of interest in regard to 3razils, which, according to cables re- Wednesday, quoted ‘by shippers at Manaos at 52 shillings for the large washed and 34s 6d for the small, with a crack of not over 10 per cent. bad meats. The quality of Brazils now held in South America is ceived were not supposed to be so good now as earlier in the season. It was thought that these prices could be shaded. Pickles—The bottling trade reports a satisfactory summer call for the well- known brands. Fair sales have been made this week, with prices steady. 3ulk pickles of all descriptions are not moving as they should at this time of year. The market remained stationary, with spot and factory prices showing hardly any variation since a week ago. Sauerkraut—Consumption of both bulk and canned kraut shows little im- provement. With an increased intend- ed_acreage on the late cabbage crop up-State buyers are neglecting futures. Prices on both spots and futures re- main approximately at last week's levels, with the underlying tone soft. Rice—No heavy buying has been re- ported from any quarter, and in gen- eral the rice market presents a rather uninteresting aspect. Quotations from the South show little change, holding firm, except in one or two rare in- stances, where there appears to be tired speculators. Syrup and Molasses—Sugar syrup steady, moderate demand. off 10c_ per on all grades, owing to the drop in corn. quiet, price unchanged. Vinegar—With the advance of sum- mer, movement of vinegar into New York con- suming outlets has been generally fair and there is no oversupply in the wholesate trade here. and from the factory steady. Corn syrup hundred Molasses increases. Movement to Prices on spot remain about Review of the Produce Market. Apples—Transparent and Duchess from Southern Michigan command $3.50 per bu. Asparagus—$1.25 per doz. for home grown. Bananas—5@514c per lb. Beets—50c per doz bunches for home grown. TRADESMAN Butter--The market has ruled fairly steady during the week, on account of fairly light offerings and moderate de- mand. ped prints at 34c and 65 Ib. tubs at 33c for extras and 32c¢ for firsts. Jobbers hold 1 Ib. plain wrap- Cabbage—Home grown commands 90¢ per bu. Carrots—S0c per doz. bunches for home grown, Cantaloupes—Arizona stock is held as follows: HUMne. 85S 2 $4.00 mio. 965° 2 4.00 Standasds, 495 (22505 oe 3.79 Piges 12 f0 [5 0 1.60 Cauliflower—$2 per crate for home grown. Celery—40@o0c per bunch for home grown. Cherries—$3.50 per crate of 16 qts. Cocoanuts—90e per doz. or $6.50 per hag. Cucumbers—No. 1 home grown hot house, $1.10 per doz.: No. 2, 50c; out- door grown, $2 per hamper. Currants—$2.50 for 16 qt. crate. Dewberries—$3.50 per 16 qt. crate. Dried quoting as follows: 3Jeans—Michigan jobbers are C Ht Pea Beans... $5.50 Eight Red Kidney 6 = 6.00 Dare ied Kidney = = 6.75 Eggs—The hot weather has brought a lot of undergrade eggs into the mar- ket and they are dull and easy. Fine fresh eggs are not abundant and are selling at firm prices. Local jobbers pay 19c for strictly fresh. Green Corn—60c per doz. for Hl. Green Onions—Home grown, 30c per doz, Green Peas—$2.50 per bu. for home grown. Honey Dew Melons—$3.50 for Jum- bos and $2 for Flats. Lettuce—In good demand on the fol- lowing basis: Imperial Valley, 4s, per crate __$6.00 Imperial Valley, 5s, per crate ____ 6.00 Hot house grown, leaf, per lb, Lemons—To-day's quotations are as follows: S00 Suokist (2503 $9.00 S00 Sunkist (22.0 9.00 Sou Red Bal 8.50: S00 Red Ball: 0 8.50 Limes—70c per Ib. Mushrooms—70c per Ib. Sunkist California Valencias are being offered this week on the following basis: Oranges—Fancy A $7.50 RQ oe Fao AG) 8.50 BOO ee 8.75 CLO Ne S75 POA 8.75 72 8.75 Ae 8.25 New Potatoes—Virginia in bbls., $2.25 for No. 1. Onions—Texas Bermuda : white and $2.50 for yellow. Calif, in 100 Ib. sacks, $3.50. Peaches — White varieties Georgia, $1.50 per % bu. Parsley—50ec per doz. bunches. Peppers—Green, 50c per dozen for California. Plums—$2@2.25 for 4 basket crate from Calif. Apricots, $2.75. from Pieplant Poultry $1 per bw. for home grown, Wilson & Company pay as follow ns Fleavy fowls (2.00 20. 2 20e boeht tees loc Radishes—12%e per doz. bunches of outdoor grown. 16 at. crate for ylackcap. bu. Raspberries $4 per red and $3.50 for | Spinach—65c per String Til. Summer Squash Beans—$3.50 per bu. from 5e per Ib. Tomatoes—Home grown hot house in / Ib. baskets, $1 for No. 1 and 65c for No. 2. Turnips—$1.40 per bu. for new. Veal Calves — Wilson & Company pay as follows: Raney 15c Good... loc Medium lle Poor ee eo 106 Water Melons—50@65c for Georgia. Wax Beans—$2.50 per bu. for Ill. Whertleberries—$5 per 16 qt. crate. ——__» - «__— August Sales a Double Index. Views expressed by that the buyers indicate August sales this year will possess unusual significance as a baro- meter of retail turnover during the Normal- ly the August promotional events in- closing months of the year. dicate which of the new styles launch- ed for the season are likely to be fav- ored by consumers. This year, in ad- dition to this style function, the sales will give an idea of the revision in price lines that retailers may require in order to build up volume in the fall months. Reorders accordingly will re- fiect the August sale experience. —___+< + _____ True To Form To the Last. t seems that one of the employes of Henry ford dreamed that Henry died. He dreamed black that he saw the casket ‘being borne by six of Henry’s oldest and most faithful employes. As the casket came by, Henry raised up, looked around and offered the follow- ing suggestions: “Tf you would put rollers under this casket you could lay off five men.” Bond Printing Is a Business in Itself It requires not only the proper Bond Blanks but a knowledge of Bonds coupled with skill and painstaking care. We Have the Blanks We Have the Skill We Use the Care BOND PRINTING IS OUR BUSINESS We undoubtedly print more Bonds and Certificates of Stock than any other printers in Michigan TRADESMAN COMPANY THE FOUNDING OF DETROIT. Was Accomplished By Chevalier Cadillac. Real life as it was known at the Straits of Mackinac and vicinity as the century of discovery drew toward its close, is very hard to understand. The settlement at St. Ignace was composed of traders, licensed and unlicensed, ad- venturers of every kind, and Indians of several nations, with the white ele- ment rapidly degenerating to a more savage condition than the Indians. The one great business was the traffic of beaver skins, with quite a large de- trade in the skins of other animals as well. The English who were developing homes along the Atlantic shore cast longing eyes after this trade and the Dutch, principally at Albany, laid many schemes to gather it into their resources. Iroquois In- dians were utilized by both the English and Dutch to convey this valuable trade to them, as well as to do every- thing in their power to estrange the resident Indians of the straits vicinity from their relations with the French. In their work as the go-betweens for the Dutch and English, the Iroquois thought their compensation great, with much less than the French traders could live upon. This led to a condition in which the English and Dutch were really able to offer the Indians more for their skins than the Against the were the How It velopment of compensation French could afford to. wild life as it developed priests at St. Ignace, the one and only influence for the better. As conditions grew worse liquor got in its work the more. The condition finally came that it was pretty nearly the understanding that when an Indian brought in his furs he was given liquor enough to get him drunk, his furs were stolen and he was lucky if he got away with his life. Unable to accomplish anything toward a reform, in their ef- forts at home, the priests carried the fight clear to France and secured a de- cree forbidding all rum in the colony. So far as I have been able to learn, this was the first prohibition territory anywhere, as we now know the prob- lem, Another important change in the col- ony was made sometime between the time of the visit of the Griffon, La- Salle’s first boat on the Great Lakes, in 1680, and 1694, in the placing of a small military garrison at St. Ignace. On the latter of these dates Cadillac became the military commander there. Almost as soon as he arrived Cadillac took up the fight against the prohibi- tion of liquor in the colony, saying that it would be impossible for him to maintain an army in the wilderness without regular rations of rum. The fight became a hot one and was finally carried back to France. A compro- mise was effected by which Cadillac was to endeavor ti head off the Iro- quois traders for the Dutch and Eng- lish by establishing a new settlement at such place as he might decide to be the best for the purpose. On the 26th of May, 1701, Cadillac abandoned the fort at St. Ignace and pulled away MICHIGAN with thirty of ten paddlers each. canoes When the colony reached the strait which we now know as Detroit river, they studied the shores on both sides for the best possible location for a fort which should control passage up and down the river. After a day of this study they spent the night at what we now know as Belle Isle. A con- ference was held between Cadillac and his military companions and it was decided to go back up the river to a certain bluff where the colony would be established. The new settlement was named Pontchartrain, but we know it as Detroit. The first work was the erection of a stockade, which was built of the trunks of trees set into the ground. Cadillac laid out the lines of the stockade, as- Captain Alphonse Tonty, who will be remembered as first of- ficer with La Salle in his undertakings, and commonly known in his day as “the man with the iron hand” from the fact that he had lost one hand While digging the Soo canal an iron hand was un- covered. It has always been thought to have belonged to Tonty, but the question has always come along with ?t as to when and how he lost that important and useful item of his out- fit. As soon’ as the work of laying out the stockade was far enough along to allow them to do so, Father Halle, a Recolet priest, and Father Gueslis, a Jesuit, who accompanied the colony, laid out the site of a church which was named St. Anne’s. This, too, like the stockade and like the other buildings of the settlement, was built by setting logs four feet into the ground and running sixteen feet into the air, placed close together to form the walls. So rapidly did they work that mass was celebrated in the new church the next morning after landing. It is claimed that the slumbering camp was awakened the first morning after it landed by the call of wild turkeys who were gathering their young for their breakfast of wild grapes which abounded in every direction. It was the idea of Cadillac that he would induce the Indians who lived in the vicinity of St. Ignace to vacate that region and settle in the vicinity of his new settlement. With that idea he had brought quite a number of In- dians with him when he pulled away to establish the new settlement. The next day after he had landed Indians of the neighborhood became interested as to what was going on and showed that interest with quite a little indication of hostility. Cadillac’s interpreters, how- ever, were able to convince them of their general good will to such an ex- tent that they were soon in their canoes showing the new comers how to fish for sturgeon which were then to be caught in plenty from the waters of that section. Between the turkeys and grapes on one hand and the sturgeon from the water, the new colony were pleased to find the food problem well cared for. Quite a little ground was spaded and wheat was put in that first year, with little success. In 1704 Cad. sisted by while a French soldier. TRADESMAN illac brought in five yoke of oxen which made the work of farming much easier. At the same time Cadillac brought in three horses for his own use which were the first horses in Michigan until the Indians who were led by Charles Langlade, a half breed, who lived near Mackinaw City, re- ceived as their share of their booty at Braddock’s defeat, the English horses which they brought home with A. Riley Crittenden. —_—_»> >__ Price Tickets in His Displays. On a busy corner in Davenport, Iowa, is the store of W. C. Boldt. Ever since he entered the grocery business, which was in 1919, he has conducted a successful enterprise. A big thing with Mr. Boldt’s success, according to him, is his original window displays and the care he gives to his trims. , He al- ways strives for different displays, the sort that attract the passer-by. In 1925 he remodeled his windows so that he would have more space for display. He puts in his own displays and is proud of them. One thing he stresses. He always has plainly written price tickets in his They are carefully placed Each article them. displays. so that all can see them. is neatly arranged and the entire win- dow always has an orderly appearance. Mr. Boldt believes in specializing too. He started his business by mak- ing a specialty of fresh roasted jumbo peanuts, home-made dill pickles and sauerkraut. —_—_++>_ A Business Man’s Philosophy. The most pitiful man is the defeat- ist. A defeatist is a man who isn’t getting along as well as he expected to. He is licked and his usual re- course is to exhibit contempt for those who are getting ahead. He sug- gests that if he had been willing to sacrifice his soul he, too, could have led the parade. 3ecause the defeatist is dishonest in the inventory of himself nobody likes him. People are uncomfortable in his presence. They nod approval of his outburst against society, preferring to give silent assent rather than blunt- ly contradict. : Occasionally we get a man _ like Thoreau or Whitman, whose contempt for ordinary conventions is based on a real philosophy. They are what they are because they have made a choice. They are worth listening to. But the defeatist lacks even in his wise-cracks. William Feather. courage— ——_>+.+___ College Town Lends Atmosphere. A grocer in a Middle Western uni- versity town is playing for student trade. His windows consistently ap- peal to college boys and girls. He uses school pennants. His clerks are “collegiate.” He has several depart- ments devoted to sale of delicacies and supper specialties. He plays the fra- ternity houses and sells a lot of gro- ceries for teas, dances, and meetings at which refreshments are served. No university function goes by that he doesn't take advantage of — football games, meets, and commencements. He frequently gives away hundreds of sample packages of candies, nuts, fan- July 9, 1930 cy biscuits, and preserves, upon such occasions. Each package bears his name. He’s a university fixture. He’s making a lot of money. —_>++___ Let Billy Do It! By specializing in selling to chil- dren, a far Western grocer has built up a large business and a friendly con- fidence in his store. He advertises this feature in his handbills. One head- line was, Let Billy Do it. The handbill said that mothers could be perfectly confident in sending their children to this store; that the clerks would see that the children got exactly what they were sent for and in as short a time as possible. Mothers were urged to save their steps and to send the children, because this store would even see the children safely across the The handbill also listed’ week’s specials. street, if necessary. ——_>++____ Attracts Customers With Coffee. You don’t have to be located in a thickly populated neighborhood to get a nice sales volume, At Fairdale, N. Y., at a country cross roads, Mr. and Mrs. Shillson operate a store. There is scarcely a house within a half mile. Yet, when they put on a coffee demon- stration some months ago, a whole country side was on hand. They sent invitations to everybody within reason- able range, and talked up the demon- stration to everyone coming into the store days before. And the sale brought in nice profits for them, —— ee The “Preferred” Clerk. A customer of a certain large retail grocery store told the proprietor that she liked to have a certain clerk, men- tioning his name, to deliver things to her house because he always brought in a smile and never brought in any mud, —_>++___ Generous May. The month of May with bud and leaf Kach day more opportune Has nurtured these bevond belief ‘ And given them to June No double fortnight ever did Such providence bestow In finding flowers winter hid And starting them to grow. May called the pansies from their bed _And broke the dais es sleep Quickened the woodbine on the shed : That higher might it creep She carpeted the field with grass Abundant, rich and clean That thereupon fair June could pass Vhen crowned as summer's queen. The hillsides and the valleys far AS ever eye can see In gorgeous robes exultant are _ Amidst a minstrelsy Which sets the whole wide world atune | And brings a gala day Which lovers call fair month of June The g:ft of generous May. Charles A. Heath. Spring. When winter snows are laid to rest, _ Beneath the sun-kissed sod to nest, There comes a smile of spring-time rare, To greet the breezes here and there. But when the sun with all its might Sends forth its breath of heat and light, The babbling brooklets laugh and sing, For it’s the sgn of coming Spring. The woodlands, they are happy, too: For with the showers they feel anew And with their arms outstretched on high, They reach to greet the twigs nearby. Our lives are like the trees which stand Upon the hills or desert land With outstretched arms we look to Thee To make us useful as a tree. Then why should we not ha be When of this life so much ce see, For with the coming of each day, God’s beauty shines upon our way. C. J. Haight. a em Fas a rn : July 9, 1930 MICHIGAN TRADESMAN 7 SUCCESSFUL SALESMAN. A. E. Herren, Well-Known Coffee Salesman. Al. E. Herren was born at Monta- gue, June 19, 1890. His father was born in Switzerland. His mother was a native of Germany. When he was eighteen months old, the family re- moved to Thompsonville, where his father engaged in the meat business for the next nineteen years. After receiving the usual educational advantages of the Thompsonville schools, Mr. Herren and his brother took over the meat market from the father and continued it under the name of Herren Brothers, from 1911 to 1920. The brother then removed to Beulah, where he has ever since been engaged in the meat business. Mr. Herren entered the Thompson- ville bank, which he served as assist- ant cashier for four years. On the death of Ernie Below, of Manistee, he accepted the position thus made vacant with the Worden Grocer Company, covering Western Michigan territory for one year. He then en- A. E. Herren. tered the employ of the Blodgett- Beckley Co., of Toledo, with whom he has now ‘been associated for five years. On November 1 of last year, he re- moved from Thompsonville to Grand Haven, taking up his residence at 1150 Washington street. His territory includes all of the available towns in Northwestern Mich- igan from Grand Rapids to Petoskey. He sees his trade every six weeks. Mr. Herren was married October 13, 1914, to Miss Florence Young, of Thompsonville. They have a_ boy thirteen years old and a daughter six months old. Mr. Herren attends the Congrega- tional church of Grand Haven. He is a member of the Elks Lodge of Trav- erse City and Weldon Lodge No. 431, F. & A. M., at Thompsonville. He served as senior deacon for two years. He has been a Mason for nineteen years. Mr. Herren has a brother, William H. Herren, who is engaged in the lum- ber and contracting business at Aber- deen, Wash., who made a trip to the British possessions in Africa a year or so ago and brought back many evi- dences of his prowess as a hunter of big game. Mr. Herren’s. sister, Mrs. John Smith, is postmaster at Thompsonville. Mr. Herren owns up to but two hobbies—fishing and duck hunting. He claims to be extra proficient in both accomplishments. Mr. Herren attributes his success to hard work, but those who know how he works and the pleasant personality which accompanies the worker under all circumstances and at all times feel no hesitancy in saying that tempera- ment and diplomacy have very much to do with his success. ee Some Recent Bankruptcies in Ohio. Cleveland—The Workingman's De- partment Store has filed a voluntary petition in bankruptcy in the U. S. District Court here, listing liabilities of $41,896 and assets of $14,967. Warren — Involuntary bankruptcy proceedings have been filed in the U. S. District Court at Cleveland, against John Nicodine by Attorney A. E. Wonders, representing H. Rudermaf, 3est Cap Co., and Standard Notion Co. Amounts of claims not given. Niles—Charles Jordan, haberdasher, has filed a voluntary petition in bank- ruptcy in the U. S. District Court at Cleveland, listing Itabilities of $19,192 and assets of $9,896. Columbus—The Welber Co., trading as the Golden Rule Store, 88 North High street, is the subject of involun- tary bankruptcy proceedings. Prior to the bankruptcy proceedings C. M. Gibson, an attorney of this city, was appointed co-receiver of the business upon the application of Carson, Pirie Scott & Co., a creditor, supplanting Robert Fox. The appointment was made by the Common Pleas Court here. which oviginally ramed Fox and Stanley U. Robinson as receiver. He is a representative of the Huntington Nat:onal Bank of Columbus, the larg- est creditor. An audit made of the business of the company by Ernst & Ernst, accountants, showed that there has been a loss of approximately $39,- 600 since the first of the year. The store was purchased from the Hahn Department Stores, Inc., effective Jan. 31, and Percy Wolf, as president, and Robert Fox, as treasurer, of the Wel- ber Co., have been operating it since that time. The store was purchased from the Hahn interests at $26,000 cash and the assumption of merchan- dise and other indebtedness of $42,000. The store was moved into the former store building of the Funn-Taft Co. on March 15, this year. Records show that the store has been operated at a loss of about $3,000 per month since that time. Steps toward reorganiza- tion are being made, but Receiver C. M. Gibson announces that the assets of the company will likely be sold at auction within the next ten days. The stock of merchandise of the business was appraised at $60,000 and the fix- tures at $12,500. Claims of creditors total $82,486. —_—_~»+++__ Making Change. The importance of making change in a proper manner cannot be over-em- phasized. Properly done, this conclud- ing act of a sale gives the customer a timely and effective proof of appre- ciation. In fact a Buffalo retailer, suc- cessful for many years, stated that his best clerk once told him he believed that much of the store’s repeat busi- ness could be attributed to the man- ner in which they performed this final service. Some clerks and dealers, careless, literally throw change at the customer —all over the counter. This annoys a customer. She must use both hands to gather up the money, wastes time, and probably drops at least one coin or bill before getting it into her purse. You can hardly blame a woman for not coming back if she has this ex- perience with your store. On the other hand, you find dealers counting out the change directly into the hand of the customer. Isn't this much better—more courteous? This action alone is a concrete way of thanking the customer for her patron- age. Furthermore there is no time lost or extra movements necessary to gather up change. aa Late Business News From Indiana. Madison—Lou Perry has opened a toggery shop here, featuring the best lines of men’s wearing apparel. Indianapolis—A fter shoe maker for more than forty years, serving as a and for many vears a cobbler in some of the leading stores of this city, H. living at 137 West machine Schufflebarger, Market which cements soles to shoes without the aid of nails or stitching. Schuffle- barger has been granted a patent on street, invented a the device. Evansville—Judge Charles O. Batl- zell, of the Federal Court here, has ac- cepted the Bernard Hamburg, proprietor of the Famous Store, shoes and dry goods, to settle proposition of with his creditors for 18 per cent., this proposition having been made at the first meeting of creditors. Those hold- ing claims of $500 or more are: Mer- cantile-Commercial Bank, Evansville, $9650: Mann Longini Shoe Co., Cin- cinnati, $526; Rice-Stix Dry Goods Co.. St. Louis, $906. The total lia- bilities of Hamburg are placed at $16,- 691: total assets, $4,600. —_—_~+~++—____ Some men are like the boy who cheats in an examination—they think they are getting ahead of the boss when they soldier on the job. WHITEFISH and TROUT By Air Daily from Lake Superior Region. GEO. B. READER 1046-1048 Ottawa Ave., N. W. GRAND RAPIDS, MICHIGAN Every business organize his estate for the same common sense reason he or- ganizes his business. Consult your attorney about your will; consult us about acting as executor and trustee. sh GRAND RAPIDS TRUST CO. Grand Rapids, Michigan man should 10-16 Logan St., S. W. GRAND RAPIDS LOOSE LEAF BINDER CO. Manufacturers of The Proudfit Loose Leaf Devices. Factory and Executive Office Grand Rapids, Michigan OUR CLAIM TO BYRD LAND. Senator Tvdings has introduced into the Senate a resolution directing the President to lay claim to all areas in he Antarctic which have been discov- by American citizens. this woukl mean the as- our title to those parts of been dis- which have Rear Admiral Byrd, but it evive our claims to terri- tory which was first made known to American seamen and century ago but Great naval officers of a subsequently appropriated by of the Antarctic lands is ‘al, but on the theory that contain mineral deposits the la which some day could be exploited or that the Antarctic may afford naval or airplane bases for future trade routes, Senator Tydings would not have them go to Great Britain by de- fault. That England is prepared to take over virtually the whole of Ant- At the Imperial Conference in 1926 her pos- arctica goes without saying. claimed by he occa- sessions were officially ht of discovery, and upon t sion of Rear Admiral Byrd’s departure ish government informed the State Department that it laid claim to the south polar cap. These claims have not been admitted by the United States, but our counterclaims have not been pressed. The historic basis for our interest in the Antarctic is to be found in the discoveries of Captain Nathaniel Pal- mer and Commodore Charles Wilkes. In 1820 the former, captain of a forty- ton sloop named the Hero, discovered the land which still bears his name— part of the Falkland Island dependen- oc while on 4 sealing expedition from Stonington, Conn. Twenty years later Commodore Wilkes discovered Wilkes Land while engaged in an ex- ploring expedition authorized by Con- gress which took him from Antarctica to the northwest coast of America, In neither case was any attempt made to United States this distant part of the world, and in extend sovereignty to view of England’s subsequent activities and the Australian Antarctic expedition of 1912 whatever rights we might once have asserted must be considered to have lapsed. The question now is whether Rear Admiral ignored in the same manner or wheth- 3yrd’s discoveries are to be er we are to contest England’s sweep- ing claims to the whole Antarctic. To- day the ugestion seems of only aca- demic interest, but it is not inconceiv- able that it might become important. Certainly the time to settle is now. While Senator does not seem practical in regard to either Palmer and or Wilkes Land, it is very much to the point in regard to Tyding’s resolution Byrd Land. RAVAGES OF PROSPERITY. If sanitary conditions in a commun- ity are neglected and an epidemic final- ly results, it probably can be said that the town is still the same old town, even though its health is not the same old health. The comparison, of course, MICHIGAN is with the first statement of former President Coolidge in his daily com- ment. Urging faith in the country and its resources, he could not see how the change overnight or country could turn sour, as he put it. No doubt the perspective of time and clearer analysis of how our busi- ness crises develop may throw another light on last year’s developments, but, in the opinion of qualified observers, while the collapse came suddenly, its causes were evident for months and even years, and many of these causes were identified with policies of the Coolidge regime. Where business itself was concerned, and it began to droop months before the stock market collapse, the Coolidge administration played a “hands-off” policy of promoting the ends of the big interests. It paid no attention to the major problem of “technological” unemployment or to a real programme of farm relief. It “whooped up” the stock market at almost every oppor- tunity. In short, it encouraged all spec- ulative tendencies and took no steps at all to consolidate and improve the general purchasing power. Under these circumstances, it was little wonder that the situation turned country did not change but the economic disease broke out and were “sour. Tbe in its essentials, ravages of no longer hidden. Industry is honey- combed with anti-trust violations, the Government itself is in the price-fixing business, trade practice rules must be revised, the agricultural districts are in greater distress than ever, unemploy- ment is at a peak and another tariff steal has been perpetrated. The “pros- Coolidge terms perity” of the now appears in its true light. THE COMMODITY DECLINE. Adjournment of Congress and a check to the prices were two favorable developments of the decline in commodity week, but against them that the level of summer activities in industry past were set further evidences is likely to sag to a very low point. Announcement by one of the largest automobile producers of a 10 per cent. slash in salaries was also not reassur- ing since it may encourage similar ac- other : weaken purchasing power in a branch tion in quarters and thereby which at present is the principal sus- taining influence. The June building were more satisfactory than preliminary figures on they have been so far this year since an increase of about 10 per cent. in value of The gain was due, however, to utility work contract awards over the those last year was disclosed. and the residential total continued at its low level. Other key industries reported further slackening during the week with the prospect that automobile output will be reduced to a very low point this month. However, the bright feature of this reduced production is that it is quickly remedying the major problem registrations and _ used-car financing indicate that there has not been a proportionate drop in sales. The way is being paved, in short, for because TRADESMAN a healthy resumption of operations when the time comes. The increase in wholesale commod- ity prices last week was only fractional, but. after the heavy declines in recent weeks, it may prove to be the turning Some further easing in farm products is indicated and yet not ing point. a few commodities are admittedly at distress levels. REDUCING STORE EXPENSE. In its annual report on operating results of department and_ specialty stores in 1929, the Harvard Bureau of Business once calls attention to the need of curbing the fact, it Research more rising trend of expense. In declares that apparently some “more drastic and thoroughgoing change in management policies of these stores must be made.” Store executives are not in the dark about the dangrous rise in expense. They realize, in most cases, where the trouble comes from, but they are hesi- tant about applying correctives out of fear that the hurt the remedy may patient. “Service” and all it implies is the principal source of mounting costs, but to reduce service is likely, so retailers believe, to depress sales. What service in just one form rep- resents may be gleaned from the re- cent report by the Bureau of Foreign and Domestic Commerce on its sur- Returns and allowances for 2,048 retail stores in different lines amounted to 7.3 per cent. of total sales. It is estimated that «the total amounts to forty billions a year, then vey of National retail credit. country’s trade these returns and allowances reached almost three billions in 1927. This was not an actual loss and not ‘ all of it was due to “coddling” the cus- tomer. Nevertheless, it may be taken for granted that elimination of all but just returns and would quickly check the increase in store ex- pense. allowances Personnel turnover and other wastes in distribution deserve attention, but in a real programme of reducing expense it appears that service might be overhauled with best results. POPULARITY OF BONDS. Renewed ease in money rates, mark- ed by the decline in call money quo- tations to the lowest figures since the war, may be expected to stimulate con- siderable bond financing as soon as the market indicates it is ready to ab- sorb new securities. A considerable amount of foreign borrowing here is in prospect, once conditions become favorable, and this is expected to prove a step in reviving foreign trade. There is little doubt but that curtailment of foreign financing here in 1928 and 1929 greatly reduced American export trade last year. sharp Popularity of bonds seems destined to increase in the coming months as a result of the latest smash in stock prices. Although conversion and war- rant privileges may not be discarded, their appeal has been greatly reduced. Liquidation of bond holdings ac- cumulated in the last several months by investors who have been turning July 9, 1930 to stocks recently to take advantage of high yields has tended to check the advance that might have been ex- pected to mark the decline in money rates. This selling will decrease, however, as stocks begin to recover and advance above levels that would be considered attractive by holders of bonds. Yields on bonds in many classes are consid- ered generally attractive, in view of the low rates commanded by capital on call. DRY GOODS CONDITION. Trade of the usual pre-holiday type lifted retail sales to a somewhat hgiher level during the past week, but the in- crease is still below expectations in many instances. Men’s wear business, however, is more active than it has been in some time. The effect of the stock market collapse is particularly severe in this division and the recent call for sports wear marks the first real recovery. The feature of the week in the retail field is the spread of the movement to put prices on a replacement cost basis, after wide attention has called to the action of one of the leading chains. A number of important stores advertise the new values and compared them with quotations of a year ago. been In many cases the stores brought out that the step should stimulate in- dustry and aid employment and there are good reasons to believe that such results will be hastened in this way. It seems true that there has been more than the usual hesitation in getting prices down to the new cost basis due to the incorrect assumption that the depression would be of short duration, former, Although one of the largest mail order chain organizations reports an increase of 9.2 per cent. in sales last month over June, 1929, this does not tend to cause any revision in earlier estimates that retail sales in the ag- gregate for the month would show a fairly sizable drop from a year ago. BUGS AND BEETLES. While we are worrying over Japan- ese bettles, let it not be forgotten that we are not the only nation suffering from foreign invasion, France is wor- ‘rying over the doryphora, the Amer- ican potato bug. sixty-seven A petition signed by Deputies from the rural districts describes twenty-seven ways of killing the insect, and official back- ing is sought to make the executions effective. The petition is also interest- ing because it states as an acknowl- edged fact that the bugs first landed in France in the supplies of the Amer- ican Army during the war and first began to do damage in the Gironde Department near the American war camps. Some of these days, it may be, civilized people the world over will be so busy fighting insects that they won't have time to fight one another. The advantage of a savings bank ac- count is more in the habit it teaches than in the amount saved. Bossing is giving intelligent super- vision, 4 d duly 9, 1 oO eo So MICHIGAN TRADESMAN OUT AROUND. Things Seen and Heard on a Week End Trip. Because Old Probs intimated that rain was due and the threatening clouds evidenced his good intentions along that line, it was decided to make the Out Around trip last Saturday a short one, so that we could hie back to shelter in case the rain god became too copious with his holdings of mois- ture. Cooling winds indicated that rain was falling elsewhere, but the pre- dicted storms did not put in an ap- pearance anywhere on the route we covered, Eastmanville is getting to be a very popular place nowadays with the lov- ers of Guernsey cows and the admirers of rock gardens. Noyes Avery's re- markable herd of Guernsey cattle is well worth a visit to that quiet village which has been changed from ob- solescence to activity by the judicious application of a million dollars, deftly and practically applied by a master hand. The rock gardens are the crea- tions of Mrs. Avery and Mrs. Hefferan and add much to the interest which has recently developed in that beauti- ful locality. My first call at Coopersville was on the manager of the Daggett Canning Co., which is now working to capacity on the finest crop of cherries which was ever grown within the Coopers- ville radius. I have watched the har- vesting of the Smith and Thomas Graham orchards with much pleasure and_ satisfaction, because | regard these men as the highest type of cherry growers in the world. They know the game and have developed it to a degree which entitles them to rank as scientists of the highest order, Any one who harbors the delusion that cherry growing is a haphazard busi- ness is due for an awakening. The spraying of the trees at the proper times and under proper circumstances is no longer a matter of speculation. It is a science quite as intricate as a knowledge of the stars and the strata of rock in the bowels of the earth. Henry Mr. Daggett says that William Bull, of Casnovia, is also rapidly coming to the front as a cherry grower. He now has 2,000 thrifty looking trees in the ground and expects to be able to pro- duce 100 tons of cherries within the next four years. Mr. Daggett is not very popular with the dooryard cherry growers who has ten or a dozen bushels of cherries which have been produced under un- ecientific conditions. They are invaria- bly so inferior to cherries grown on a large scale by practical men of long experience in the growing of the fruit that he cannot afford to put them in cans. I undertook to sell Merchant Ernst, at Nunica, a radio or talking machine, but found he was bullet proof. No schemer may pounce down on him hereafter in the belief that he is an easy mark. He is getting to be almost as good a judge of sharks as I am. A year or so ago when Samuel Falls had acquired a _ large frontage on Spring Lake and found the close ap- plication he gave his dry goods store interfered with his real estate plans, he undertook to find a purchaser for his stock. Now he is glad he did not dispose of it, because the dry goods business has been exceptionally good with him for several months. His in- vestments in resort property are also turning out well. The Cupola eating establishment on the main street of Spring Lake is not being operated this season. The fine old home was excellently adapted to the purpose and the large lot on which the home is located afforded ample parking facilities, but the small por- tions doled out to patrons evidently failed to meet the exacting require- ments of the average diner. I do not think many people ever went there to -at a second time. Grand Haven people were clearing away the remains of the larg- est and most successful Fourth of July celebration ever held in that city. busy At Muskegon I was pleased to learn that Ole Peterson, grocer at 1386 Peck street, had gone to his native country of Norway, accompanied by his daugh- ter. He left four weeks ago and is expected to be months. three The store, which is one of gone about the most complete establishments of its kind in Michigan, is being man- aged in his absence by his brother and son, Peter C. Miller, meat dealer on Terrace street, has invented a new product, which he is marketing under the name of the Kleen Glass Kleener. It works like magic on plate glass, window glass and automobile glass. The sudden and unexpected death of Charles Trankla will probably defer for the present the negotiations which have been in progress for some weeks between the deceased and the Para- mount-Famous-Lasky Corporation rel- ative to the purchase of the Boston Store property and its subsequent con- version into a modern theater building. Mr. Trankla fully realized he was near- ing the time when he ought to retire from all business cares and responsi- bilities. His son-in-law and business associate had wide experience with Cluet, Peabody & Co, in the wholesale business, but he has no particular fond- ness for the retail trade. Grand Rapids is said to be about the only city of its size in the United States which has no theater on its main business street. The Trankla property runs back to Louis street, so that the theater could be located in the rear end of the build- ing and the front portion devoted to stores and business offices. If the deal should be consummated, Grand Rapids would be the gainer in one re- spect—she would come into possession of a first-class theater, which she has badly needed for the past twenty-five years. The death of Mr. Trankla removes the last of the old-time Monroe street merchants, with the exception. of George M. Morse, who had enjoyed a continuous mercantile experience of thirty-six years when he retired from He was a remarkable man in many respects. business seventeen years ago. Some of his ideas regarding merchan- dising were advanced and some of them smacked of old-time methods and cus- toms. He could never quite accept the Wanamaker theory to the effect that “the customer is always right.” He kept good goods and sold at fair prices in keeping with the best tradi- tions of the dry goods trade. the first man in the dry goods line to He was establish a chain store in Grand Rap- ids. He continued as a member of the Portius chain until a few months ago, when he purchased the interest of his partners in the business. I hardly thought my reference to relegating the trucks to the gravel roads in Out Around last week would result in my receiving any considerable favorable comment on the subject, but my mail has been replete with letters endorsing the suggestion. Some of the letters assert that the cement roads should be made strong enough to with- stand the strain imposed by the trucks and that the latter should pay a fixed charge per mile for every mile traveled on roads constructed at extra expense on their account. Indirectly the trucks pay the gasoline tax which goes to- ward the construction and maintenance of cement roads, but the amount thus contributed is not sufficient to cover the cost of damage, defacement and destruction incident to the present system, A comparatively small amount is added to the road fund each year from the fines exacted from overload- ing, but this law is so inefficiently en- forced that the sum collected is only a tithe of what could be secured if the enforcement was more rigid. As a matter of fact, the same truck drivers who are fined $75 or more one day, pay up and start out the next day with an even heavier load, plainly showing how little respect they have for the law and the contempt with which they treat all attempts to enforce the law. Monday’s mail brought me the fol- lowing very informative letter from William M. Connelly, of Grand Haven, who is a member of the Ottawa County Board of Road Commissioners and a good roads champion and expert of more than National reputation: Grand Haven, July 5—This is a re- ply to your letter of July 3, together with clipping from the Michigan Tradesman. Your slant on the M 50 extension is about in accord with my views and with the present status. It would be useless to extend M 50 through to the lake without some accommodations for the vast traffic that would land at that terminus, A piece of property near this ter- minus was offered to the county for $30,000 and it could have been made into a fairly satisfactory parking place. We took the matter up with the Con- servation Department and the Depart- ment turned it down on the theory that this would be placing State parks too closely together in view of the park at Grand Haven and the one at Hol- land. Our hope now ‘is—and it has been concurred in by the State High- way Commission—that trunk — line U.S.31 will be relocated between Hol- land and Grand Haven by routing it over the Port Sheldon and Lake Shore road. When that route is paved, then, of course, there would be no question about the State extending M 50 through to the lake. We will continue to urge the State to complete this work and are very grateful to you for your interest in this cause. [| am taking the liberty of sending the clipping to the State Highway Commissioner, together with a copy of this letter. William M. Connelly. Because Grand Rapids people are vitally interested in the project of creating and maintaining a_ parking space on Lake Michigan at the ter- minus of M 50, [| think there should be concerted action on the part of our people to bring about this result. The parking areas at Ottawa Beach and Highland Park are remarkable achieve- ments, but neither of them appeal to our people as would a parking area at the terminus of M 50, which could be reached on a 40 foot cement pavement without much deviation from a straight line. Grand Rapids has asked very lit- tle from the State, compared with what Detroit and Michigan cities have received, and [ should like to see other some action of an appropriate character inaugurated in this city to further the original plans of the State when it started out to create the beautiful and much-needed thoroughfare which _ it designated as the Lake Michigan 3oulevard. The Grand Haven area is so crowded with local and tourist cars that it is next to impossible for Grand Rapids people to secure parking space there any time during the afternoon and evening. Monroe avenue merchants are con- sidering the plan of changing the date of the Shopping News from Saturday to Monday, so that Tuesday may be made a special shopping day instead of Monday, as is the case at present. It strikes me that this change should have been made long ago. Monday is not a good time to hold a bargain day in Grand Rapids. So many housewives think they must do their washing on Monday or devote the day to straight- ening out the result of Sunday's inac- tion or absence from home that it is difficult to induce them to pull away from the washtub to take advantage of mercantile bargains, In line with this thought I am re- minded of the suggestion |] have re- peatedly made my friends, the inde- pendent grocers, that they change their bargain day advertising from Friday to Monday. at best, when there is any business, and the attempt to crowd special bar- gain selling into the regular Saturday shopping has always resulted in ab- Saturday is a busy day normal conditions which increase the overhead without a corresponding in- crease in profits. The chain grocery 10 - adopted the Saturday special feature in the early days of the chains, and instead of pursuing the path of and economy, the independent grocers have followed stores wisdom, effectiveness in the footsteps of the chains and very imitated their unscrupulous enemies in this respect. If the inde- pendent grocers were to do the special foolishly advertising Monday instead of Friday, they would have two big trading days a week, instead of one, and also demon- strate that they do not take the chains as their models and mentors. A man asked me the other day when times would begin to get better. My reply was— “Whenever people quit talking about hard times.” Hamlet says— “There's nothing either good or bad but thinking makes it so.” This statement is as true to-day as it was when Shakespeare penned the lines more than three hundred years ago. The moment we decide to forget all and to whine about the future, that moment we will start about bad times on the road to a return of prosperity. On a recent visit to Milwaukee, I met the manager of a department store who had just returned from Chicago, where he attended a meeting of mer- chants of his class, who meet regularly every month to discuss trade condi- tions. He said: “We talked for two hours on the One mer- chant said he had succeeded in getting subject of buying goods. a concession of one-half cent from a certain manufacturer, another one- fourth, while a third had succeeded in breaking the regular price on a certain article one-eighth cent. At the conclu- sion of this discussion, I was asked to say a word. I responded as _ fol- lows: “We have devoted much time to talking about the purchase of goods, but I have not heard a word about the sale of merchandise. Personally, I don't want to crowd any manufacturer down to the point where he makes no money makes a reasonable profit he will either have on my orders. Unless he to reduce the quality of his output or go into bankruptcy. I don’t think the buying end of the store is one-half as essential to success as the selling end. Realizing that times were bound to be hard this year [ have devoted all my effort to increasing my volume. As a result, I have succeeded in increasing my sales for the first five months of 1930, 11% per cent. for the same sales € 1929, which, by the way, was a boom period, above my period during lf there is any other merchant in this meeting who has done as well, I would like to have him raise his hand. No hand was raised, so I concluded I was on the right track and | shall continue to pursue the same policy for the re- mainder of the year.” In discussing recently the character of a local merchant who has gone to his reward, I stated that he had one practice I could never quite reconcile with his otherwise urbane manner, MICHIGAN Whenever he discharged a clerk he never gave him any advance notice and always refused to give any reason for his action. J] recall one clerk who was connected with his store nearly a quar- One day he was sum- merchant's office and ter of a century. moned to the told he was no longer in the employ of the store; that he could walk up to the cashier's desk and get his pay up to date. Because of his long connec- tion with the store he was completely The next day he called on his former employer with the request that he be told in what respect he had offended the owner or incurred his ill will. “J have nothing to say,” replied the merchant and waved his caller out of the office. Whenever a clerk ap- plied for employment elsewhere and the merchant approached wrote information stunned. who was this merchant for as to the honesty and ability of the applicant, the letter always came back to the writer with these words written face “(1 had kind brought to my attention, especial- ly during the past twenty years. On one occasion because the clerk happen- across the have nothing to say. I many instances of this ed to be my personal friend who felt he was entitled to an explanation for his summary dismissal, | undertook to obtain from the merchant an expres- sion as to why he treated his discharg- The only words | could get out of him was ed employes in such a manner. the stereotyped expression, “| have nothing to say.” | never could under- stand why a man who was so broad and generous in many ways could be so unfair as he was in matters of this kind. E. A. Stowe. eo 2... — Chain Store Attacks Hit Below the Belt. Once in a blue moon someone some- where manages to scrape up some sort of “come back” at the barrage of facts, figures and truth hurled at the chain One of the latest chain camps comes syndicate outits. echoes from the from Philip Le Boutillier, president of the National Dry Goods Association. Speaking recently over the Columbia President Le Boutillier had this to say: “In certain Broadcasting system, sections of the country, the activities of a few independents may give a dif- ferent impression, but the average re- tailer is also the average American, be- lieving in service to the consumer and that machinery, equipment, methods or personnel must believing obsolete be discarded in the cause of progress.” Digest that, Americans. See if the discharge of old time employes, low wage systems and methods which drain the community in its financial life- blood jibe with your ideals of American fair play and decency in business. It is a cold blooded efficiency piece of bunk, but let’s go on. “Attacks now being directed against the chain stores in several sections, (why doesn’t President Le Boutillier mention what sections) of the country have not the approval of this Associa- tion, not because we are enthused by increased competition, but because this Association recognizes it as inevitable TRADESMAN and does not believe in hitting below the belt:” Well, well! How does the worthy president manage to make his state- ment and the facts jibe? Talking about not believing in hitting below the belt, if the President and his Association of dry goods men are sincere in this statement, why do they claim that the anti-chain forces are the only ones hitting below the belt? If there is anything more “foul” than the fiight of the chain gang, history fails to record it. What kind of competition would ex- ist were the chains to dominate—it would be about as much competition, as there is cheese in the moon. Chains and those allied with chains, desire to stifle competition and they don’t care whether they hit below the belt or sand bag someone in the doing away of independent fair play, It is broadcast a lot of words, to make vapid statements either in print or otherwise, but it is to be easy to expected that the head of an organiza- tion which numbers some 3,658 mem- bers, and these members engaged in retailing, would at least exercise the precaution to have his utterances har- monize with the facts. Continuing, President Le Boutellier said: “As a merchant | do not believe inde- pendent store, or the department store, or the chain store, or the mail-order extinction threatens the small house. “Apparently each appeals to a cer- tain definite class of trade and each of- service distinct in certain fun- damentals from each of the others.” Here at least is a truism. The chain stores do appeal to a certain class, and where education regarding the menace of the chains hag been spread, and this fers a class continues to patronize the chains, it wouldn't bother them much whether there or foul. The Nation could go to pot as far as they care, if they still imagined they were gaining any personal selfish benefits. This is so palpably true there is no need to enlarge on the point. The that and mail order houses deliver is the service that tears down, ruins and causes misery—thank God it is in a class by itself. It would be just too bad to have such venom spread, were fair blows service chains Mr. Le Boutillier heads an organiza- tion in which we may believe the chains have a large hand, we don’t know; yet, if there are over 3,000 mem- bers, many of which are mere units of a chain group, it can be readily under- stood why the Association does not care to go on record as against the syndicate chain system. If a vote of the real independents within the dry goods ranks were taken, perhaps some other individual, also a retail dry goods merchant, might be able to go on the air and the facts and truth and figures he would broad- cast would not be liable to valid criti- cism and full of paradox, President Le Boutelier admits that the situation is becoming such as to demand an “answer” Nationally over the air—if the anti-chain forces were not gaining headway on the fair and ‘Santa Fe local depot. It is July 9, 1930 impartial judgment of the American buying public why should the N. R. D. G. A. expend its good money—or some one else’s money, to try and be- fog the judgment of the public? Hitting below the belt isn’t nice, but you cannot take foul advantage of that which is unfair from base to apex. You cannot use tactics against a de- vastating menace which are too dras- tic. Fire must be fought with fire, but so far the fouls have been scored by the chains—not the antis. Hugh King Harris. oo Visit To Standard Brands Branch at Los Angeles. Los Angeles, Calif., July 5—Harry E. Webber and family took a trip here from San Diego and I enjoyed their hospitality. It is a fine ride along the ocean, but after you get here you are more or less controlled by the stop and go signs which are absolutely necessary for the heavy traffic. I called on the Standard Brands, Inc., friends at the Fleischmann Co. admired some of their new equipment they use on the road since their loads have increased. They use much larger trucks than formerly. I visited their new coffee roasting (Chase & Sanborn) plant, opposite the is a thor- oughly modern ‘five story building and I had an opportunity to see it all. The top floors are for storage of green coffe. The fourth floor has the roast- ers and coolers and the lower floor comprises the packing room for the ground roasted coffee. The various size cans are automatically filled, closed and labeled to show the date of roasting and packing. The building is also used as a general warehouse for the other products sold and delivered by the Standard Brands, Inc., system, such as baking powder and others. This visit reminds me of my days in Grand Rapids when I handled Wool- son Spice ‘Co. Lion coffee and baking powder from 1885-1891. Wonderful how business will develop! L. Winternitz. —2++>____ Corporations Wound Up. The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: Wanigas Oil Corp., Saginaw. Kirke Neal Co., Detroit. Killam Realty Co., Detroit. Mack Coal Co., Detroit. T. & M. Co., Detroit. Lake Odessa Silver Lake Odessa. Gordon Oil Co., Mt. Pleasant. Engberg’s Electric & Mechanical Works, St. Joseph. Paramount Oil ‘Co., Grand Rapids. Standard Coffee Co., Inc., Detroit. L. A. Engle & Co., Coldwater. Partello - Dwelle - Mead Realty Corp., Detroit. Carl S. Barry Co., Detroit. Oliver Furniture Co., Allegan. Hoffman Cafe, Detroit. Sanitarium Equipment Sales Co., Bat- tle Creek. —_2--___ Blacks Lead Fall Garment Hues. The course of early interest in both coats and dresses indicates a strong swing toward black for the early Fall. It is estimated that black will be specified in a very large percentage of orders, the figure being substantially in excess of the favor accorded any single color. Browns, it was agreed, rank next to black and are expected to be particularly important later on in the season. In the novelty shades a great deal of importance attaches to reds on the wine order and greens. Black Fox Co., July 9, 1930 MICHIGAN TRADESMAN il Chain Stores Based on Rotten Foundation I find myself about to say another word about cliain stores. There’s a good deal written on this subject—sometimes I think too much —but somehow it won’t seem to down. After all, what is more important or more interest- ing? My observation now is this: that the chain stores’ unavoidable dependence on employes working at a distance, always a handicap, is very likely to undermine the business in a very important way. For instance, there is reason to say that the grocery chain stores to-day are becoming hot beds of fraud and cheating, not through any direct instructions to that effect by the com- pany, but because of the company’s rigid and arbitrary requirements of its managers. In most cases the companies would be horrified if they knew what was going on in their stores, but they are nevertheless responsi- ble because they are continually forcing their managers to keep their sales and their profits up, often to an ordinarily impossible figure. Not long ago a clerk who had worked for a time with a chain store concern left for some reason and came to an independent grocer for a job. The question of salary arose. “You needn't pay me any regular wages,” said the clerk, “if you'll simply give me what I make.” Asked what he meant, he explained that he could make a good salary merely by padding additions in sales slips, which he said he had regularly done for the chain store. Six or seven items adding up to 57 cents, make it 77 —nine times out: of ten it won’t be noticed. The tenth time gets an apology and no harm done. Another game was to charge the regular price on specials to the careless customer who didn’t know the price had been cut. The per- centage of these seemed rather large. There is also reason to believe that desperate store managers, up against it to make the vol- ume the company has required them to make, systematically resort to short weight to do it. There have been hundreds of short weight “ases against the chains throughout the coun- try. Almost always grocery chains because short weighing is easier for them than for stores in other lines, and probably the cases already discovered are as one to a hundred of the cases undiscovered. What can the independent grocer do about this? For one thing he can do systematic propaganda with the public: “Weigh and measure everything you get from a chain store ; also make your own sales slip additions.” This would be perfectly legal and legitimate, and if persisted in would be sure to make an impres- sion. Another thing the independent could do would ke to enlist the aid of the State or local weights and measures department and keep inspectors constantly on the alert. A few short weight cases, reported in the local paper, would have effect even upon the warmest chain store partisan. The chain store companies are constantly fearful that their employes may cheat them, but apparently not so keen that they shall not cheat the public. Not long ago a chain store manager packed two orders for friends of his and prepared to deliver them in his lungh hour. When he was leaving, a district supervisor happened along, saw the goods in the man- ager’s car and made him take them out. Later they were delivered in another way. Now there wasn’t even a hint of fraud here, but the chain company was ever suspicious, as it is to- ward all its employes. If it would get a little more suspicious that its employes are cheating the public, the business would be on a firmer foundation. If what I have said here is true, and I am completely convinced that it is, no business can long endure that is based on such rotten foun- dations. —Elton J. Buckley in Grocery World. 12 EEE Commercial Loan Upturn Often Lags Behind Revival. Let those who look with misgiving on the 1930 expansion in security loans as commercial loans decline, and who, looking critically at the situation, think the New York banks will not be in a position to meet business demands for funds as they arise, turn to the July bulletin of the Federal Reserve agent published to-day by the Federal Re- serve Bank at New York. What the agent points out is that bank investments and security loans were increased simultaneously with a reduction in commercial loans in previous periods of business recession. Tendencies similar to those now evi- dent were witnessed in 1921-1922, in 1924 and in 1927-28. eras of business recession was accom- by a reduction in commercial Each of these panied loans and an expansion both in bank investments and bond flotations What is still more interesting is that apparently the liquidation in commer- cial loans usually persists for a time after industrial activity turns upward. Says the bank: “In the extent of the decline, the liquidation of commercial loans during recent months has no parallel since 1921, when, accompany- ing an even more drastic decline in commodity prices than has occurred recently, the decline was much larger, and continued for several nonths after industrial activity had turned upward. In 1924 and in 1927-1928 also an in- crease in bank investments and loans on securities, accompanying large new capital issues, occurred well in advance of an increase in business activity while no material increase in commer- cial loans occurred until after a recov- ery in business had begun.” Whatever cthers may think of a level in security loans for reporting member banks $1,200,000,000 larger than a year ago it is not emphasized as a point of weakness in the situation by the Federal Reserve Bank. The agent's explanation is that reporting banks particularly in New York have been called upon to replace funds with- drawn from the call loan market by private lenders Now it is interesting in this connec- tion to note what the agent says: re- garding the condition of New York banks. On analysis he finds that re- porting New York City June 25 had deposits and capital funds in the amount of roughly $9,100,000,- 000. Over 21 per cent. of this sum was banks on cash in the vault, reserves with the Reserve bank and investments in U. Another 27 per cent. reported loans other than se- S. Government securities. curity loans and of which “between one-third and one-half are eligible for rediscount.” That is to say 30 to 35 per cent. of the funds were in “very liquid forms.” Of the 51 per cent. of funds em- ployed in security loans and invest- ments other than Government securi- ties, the agent points out, 144% per cent. was in call loans. And to further emphasize the strength of the New York City banks he points out that the average indebtedness of the prin- cipal banks at the Federal Reserve Bank at New York in the past month MICHIGAN has been but $5,500,000 as against $165,000,000 a year ago and an aver- age of $115,000,000 over the past five years. Paul Willard Garrett. [Copyrighted, 1930.] ———_+ + + ____ Further Decline in Common Stocks Expected. Investors and traders looking for a rise in stock prices are due for a rude awakening, in the opinion of Young & Ottley specialists in investment fund management. A recovery is not so near aS some may have supposed, they believe. “It is our belief,” says the firm in predicting lower prices for leading junior stocks, “that common stocks of the leading companies of the country will be available on a very attractive yield basis during the summer. Some time in the next few months the stock market will more than discount the worst of the present business depres- sion and thereby place stock prices at a level that will be distinctly under the lowest values justified by the depres- sion. “Investors throughout the country and abroad have waited ten years to buy America on the bargain counter. This summer will present just such an opportunity.” In explaining its outook for the mar- ket, the firm reviews results of the year to date, pointing to the failure of the spring rally based on expectations of passage of the tariff legislation in time for business to get under way. “The most important single factor in breaking down the courage and morale of business was the political situation as it developed in May,” says the survey. “Retail trade progressed satisfactorily up until Decoration Day, but during the third week of May, businessmen became increasingly less inclined to buy commodities until the tariff situation was cleared up. “A group of politicians in Washing- ton formed a coalition to make politi- cal capital of the slowly growing un- easiness over the tariff bill. The selfish anti-Administration group took ad- vantage of the situation in an effort to discredit the Administration and_ to help the election of their party mem- bers in the fall and to develop an argu- ment for change in the Administration in 1923. “The only hope for business revival now,” the firm concludes, “is the old- time remedy of long-drawn-out eating away of supplies until a shortage of goods develeps the word over. When such shortage develops, and not until then, will there be any substantial re- vival. Because of the cut in employ- ment and pay rolls this process will naturally be slow. “The more pessimistic among busi- ness men, particularly steel men, do not look for such a revival until the spring of 1931. The more optimistic business men believe the usual in- crease in consumption next fall will afford the stimulus to start a recoy- ery.” William Russell White. [ Copyrighted, 1930.] ——_++-___ Market Now Plays a Double Role. Whatever may be said of the stock market’s ability to anticipate business the market itself in turn influences that tide, so, fully aware of this intimate relation, the National City Bank of TRADESMAN July 9, 1930 Ta Osce up- on a time, you went to your banker for accommodation... now you go to him for service. And the whole evolution of banking, as con- ceived by the Old Kent, lies in that difference. Do you OLD KENT BANK en know just how far the Old Kent goes to serve you? If you don’t, why not find out? An investiga- 14 OFFICES CAPITAL AND SURPLUS $4,000,000.00 tion might prove lastingly profitable! The Measure of a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. h GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’ 16 CONVENIENT OFFICES ae July 9, 1930 New York, in its July bulletin to-day, refers to the declining stock market as a force tending “to check enterprise and supplement the forces of reces- sion,” Very wisely perhaps the bank re- frains from making any predictions of the time when we may expect an up- turn in industry. But it em- phasize the need for recognizing that does business “pretty much the world over is sick,” and that to prepare adequately for a revival we must blind optimism without heading into an un- banish warranted pessimism. The bank says: “For nearly a year the production of new manufactured goods in this country has been either declining or held in check at low levels. Meantime, the people have gone on wearing out their shoes and clothing, burning up gasoline and automobile tires, and using the old car pretty much as ‘before. Sooner or later the time must come when industry will have to speed up again to care for the wants of 120,000,000 people, and the record of industry in this country does not contain many long drawn out depres- sions. Such business recessions as we have experienced during the past thirty years have usually passed the turning point some time during the year fol- lowing the commencement of react 07, and while the rate of recovery some- times has been slow at first it has, nevertheless, been steadily upward un- til normal levels were once more at- tained.” Now it is common knowled ze that consumption in times of depression never declines as sharply as produc- tion. Once the demand for goods be- gins to express itself recession is in- variably followed by a revival that is We all re- call the sweeping revivals following de- pressions that came in 1895, 1905, 1909, 1915 and 1922. These affairs. They brought the level of in- dustrial activity up very nearly to the persistent and substantial were no mild peaks that had been set on the verge of the preceding decline. In times like these faliing commodity prices give an impression of poor con- ditions indeed ‘but the bank takes the view that our surplus stocks are being steadily reduced. our department store and motor sales as typical “we may be nearer to the point where shortages will begin to accumulate than is commonly sup- posed.” Just as a turn upward in the stock market generates optimism pessimism dominated before, so, com- modity prices when they touch bottom and turn upward reveal that “there has been a dammed up buying power of sufficient volume to put a new light on the situation.” Paul Willard Garrett. [Copyrighted, 1930.] —_—___+> ++ Employment Rate Cut By Machines. Introduction of labor ma- chines is causing a decrease in the number of employes required in in- dustrial plants at a rate too high to find other work for them, according to a review made public to-day by Domi- nick & Dominick. “For the first time in our industrial history the number of factory workers If we may look on where saving MICHIGAN has decreased in the face of a marked increased in production,’ the review says. “In the decade from 1899 to 1909, according to the figures of the United States Bureau of the Census, produc- tion of all manufactured goods in the United States increased 59 per cent. Some of this increase was due to im- proved machinery, but much of it was brought about by the employment of 40 per cent. more workers—1,903,000 wage earners—in our factories. In the decade from 1909 to 1919 similar con- ditions prevailed. Production increased 35 per cent. while employment increas- cent., a total of 2,481,000 wage earners contributing to our grow- ing industrial production and sharing ed 38 per in its profits in the form of wages.” “In the decade from 1919 to 1929, however, a period when American in- dustry was achieving new peaks of pro- duction, an entirely new set of condi- While pro- duction increased by 42 per cent. the tions came into being. number of workers employed actually decreased by 7 per cent. “The introduction of and im- proved machinery enabled our factories to increase their output nearly one- half with the aid of approximately 585,- 000 fewer workers. “That this should be the readily understandable in view of the unprecedented increase in productivity of the average worker brought about during the last ten years by labor sav- ing devices. In the twenty-year period between 1899 and 1919 the producing power of the average wage earner, ac- new case 1S cording to the figures compiled by the Federal Reserve Board and United States Census of Manufactures, in- creased 11 per cent. while in the ten year period between 1919 and 1929, it increased 53 per cent. “The rate at which technical prog- advanced during the last twenty-five years, combined with the ress has prosperity which has enabled manu- facturers to install the newest ma- chines and processes, has displaced workers in greater numbers than ever before.” —__©¢~¢._ A Business Man’s Philosophy. Here’s the sort of thing the father of two decades ago confided to his son in confidence and sincerity before he struck out into the world: “My son, remember, you have to work. Whether you handle a pick and shovel, a set of books, or a wheel- barrow; whether you dig ditches, edit a newspaper, ring door bells, or sell behind a counter, you must work. Don’t be afraid of killing yourself by overworking on the sunny side of thirty. “There are young men who do not work, but the country is not proud of them. It does not even know their names; it only speaks of them as So- and-So’s boys. The great busy world doesn’t know they've arrived. So, my son, find out what you want to be and do. Take off your coat and make dust in the world. The busier you are the less harm you are apt to get into, the sweeter will be your sleep, the brighter your holidays, and the greater the satisfaction of the world with you and you with yourself. In short, you'll be successful, my son.” Wm, Feather. TRADESMAN 13 GRAND RAPIDS NATIONAL BANK pri Wiay ed BT Established 1860—Incorporated 1865 — GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank Nine Community Branches L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 Follow Thought With Action A man can plan and plan but if he doesn’t take any steps to make his plans work, his good intentions go for naught. You probably have made plans for the protection of your family when you are not here. You may have gone so far as to discuss with us the disposition of your property. But until you have actually made your will, appointed us as execu- tor and trustee and put your will in safe-keeping, your family’s future is left largely to chance. We strongly urge you to follow your good intentions with prompt action. BANKERS TRUST COMPANY OF MUSKEGON 14 THE WEAVING OF FREEDOM. It Is a Struggle of Law Against Lawlessness.* We stand to-day amidst monuments to the valor and glory of a generation of Americans, North and South, now well-nigh gone. Most of those who bore the burdens of the civil war have joined their comrades who sleep be- Of a thousand brigades which marched in that great conflict, scarce a score remain. neath these mounds. To the dead we pay again our trib- ute of gratitude and devotion. To the living we extend heartfelt wishes for a continuation of peaceful years, serene their youth. The time must come all too soon when these living ties of our gen- in contemplation of glorious eration with the historic past will have Then we shall have only cherished memories to remind us of those men who heroically died and those women who bravely suffered for passed on. great ideals, or who lived on to con- summate the reunion of our country, to give stability to its Government and peace to its people. Every American’s thought of this great battlefield of Gettysburg flashes with the instant vision of the lonely figure of immortal words dominate this scene. No monu- ment has been or can be erected here so noble and enduring as that simple address which has become a part of Greater than the tribute Lincoln, whose this place. of granite or bronze remains that memorable message to the American people. That appeal for the unity of our democracy is as vital to-day in our National thinking as it was when Lin- coin spoke. Behind him were the seventy years of National experience that had passed between himself and Washington. His words from their span of the past rang with courage and assurance for the future. Though no President has been so beset, though no time in our history has been so dark, though never have strong men been so affected with doubts, yet in the midst of all that turmoil he found his head above the clouds and proclaim that vision which strength to lift the passing years have so fully con- firmed. To-day nearly seventy years have passed since Lincoln spoke. Ours is a new day and ours are new problems of the republic. There are times when these ominous and their solution difficult. Yet great as our difficulties may sometimes seem, we would be of little courage if in our concerns we had less of faith than Lincoln had in his far greater task. problems loom Lincoln’s counsels sounded strange- ly when spoken in the midst of war. His was the call of moderation. Our history would be even brighter than it is if his predecessors and his con- temporaries had spoken as temperately as he, if they had been moved by charity toward all, by malice toward none. We shall be wise to ponder here what precious wealth of human life might have been preserved, what rivers of tears might never have flowed, what *Address given by the President of the United States at Gettysburg, May 30, 1930, BIICHIGAN anguish of souls need never have been, what spiritual division of our people might have been avoided, if only our leadership had always ‘been tempered by the moderation and calm vision of Lincoln. Since his day reason has not always ruled instead of passion, knowledge has not always been sought instead of reliance upon improvised conjecture, patience has not ever de- layed the impetuous feet of reckless ambition, quiet negotiation has not always replaced the clamor of the hustings, prudent common counsel has allure- ments of demagogic folly, good will has not always won the day over vainglory. Yet the ideals which he inspired have served to mold our National life and have brought in time great spiritual unity. His words have poured their blessings of restraint and inspiration upon each new generation. not invariably overcome the cynicism and In the weaving of our destiny the pattern may change, yet the woof and _warp of our weaving must be those unity, of ordered liberty, of equality of opportunity, of inspired ideals of popular government and of peace to dedicated. Whatever the terms may be in which which this Nation was we enunciate these great ideals, what- ever the new cond’tions to which we apply them, they must be held eternal- ly valid. The common striving for these ideals, our common heritage as Americans and the infinite web of Na- tional] sentiment—these are the things that have made us a great Nation, that have created a solidarity in a great people unparalleled in al] human his- tory. The weaving of freedom is and al- ways will be a struggle of law against individual liberty against domination, of unity against lawlessness, of sectionalism, of truth and honesty against demagoguery and misleading, of peace against fear and conflict. In the forming of this pattern, the abuse of politics often muddles the stream of constructive thought and dams_ back the flow of well-considered action. In the solution of the problems of our times we have some new lamps to guide us. The light of science has re- vealed to us a new understanding of forces and a myriad of instruments of physical ease and comfort to add to the joy of life. The growth of com- munications, of education, of the press, have made possible a new unity of thought and purpose. But the light that guides our souls remains the same as that whereby our fathers were led. It is the store of knowledge, the great inspirations of men’s souls, the ideals which they carry forward, that have lifted the greater heights. The Union has become not merely a physical union of states, but rather is a spiritual union in common ideals Within it is room for every variety of opinion, every pos- sibility of experiment in social prog- such variety comes growth, but only if we preserve and maintain our spiritual solidarity. The things of the spirit alone per- sist. It is in that field that the Na- tion makes its lasting progress. To Nation to ever of our people. ress. Out of TRADESMAN cherish religious faith and the toler- ance of all faiths; to reflect into every aspect of public life the spirit of char- ity, the practice of forbearance and the restraint of passion while reason seeks the way; to lay aside blind prejudice and follow knowledge together; to pursue diligently the common welfare and find within its boundaries our private benefit; to enlarge the borders of opportunity for all and find our own within them; to enhance the greatness of the Nation and thereby find for ourselves an individual dis- tinction; to face with courage and con- fident expectation the task set before us, these are the paths of true glory for the Nation. They will lead us to a life more abounding, richer in satis- factions, more enduring in its achieve- ments, more precious in its bequests to our children—a life not merely of con- flict but filled with the joy of creative action. UNIVERSAL BASEBALL Best PLAYING CARD GAME ever invented, now being played all over the country. Pa likes this game and so does Ma, but you should see sister steal a_ base. UNIVERSAL BASEBALL PLAYING CARD C 40 BouLtrano Ron! DEOHAM MASS No kidden Boys: It’s a Wow. Send for yours now. Price now 50c with full instructions, Postpaid and insured. Universal Baseball Playing Card Co. 40 Boulevard Road, Dedham, Mass. July 9, 1930 GUARANTEED 54% and 6% Ma- Rate turity $15,000 American Home “Security Co. -- 6% 1943 Juaranteed by Metropolitan Casualty Insurance Com- pany of New York $35,000 Central Secur- ities Company__ 6% 1940 Guaranteed by United States Fidelity & Guaranty Co. $ 5,000 Federal Home Mortgage Co._- 52% 1938 Guaranteed by National Surety Company $11,000 Union Mortgage Company ------ 6% 1932 Guaranteed by Southern Surety Company $25,C00 IIlinois Standard Mortgage Corpo- ration (225222 6% Serial Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $10.000 National Union Mortgage Company 6% 1946 Guaranteed by National Surety Company The Industrial Company Associated with Union Bank of Michigan Grand Rapids, Michigan Resources over $5,600,000. INVESTMENT IN SOUND SECURITIES IS FUNDAMENTAL TO ANY WELL PLANNED FINANCIAL PROGRAM. It is the Foundation of American Prosperity. We Can Point Out To You Many Attractive Invest- ments. A Capacity To Serve That Wins Everlasting Confidence FETTER, URTIS& ETTER Investment Bankers and Brokers — PHONE 4774 — POTATO CHIPS Wholesome, delicious, convenient. Grand Rapids Muskegon STA-CRISP POTATO CHIPS Grand Rapids Potato Chip Co. 912 Division Ave.. South ~ Fenton Davis & Boyle Lwestment Bankers v Detroit Grand Rapids Chicago You are entitled to—safety —earnings—and “growth in value”—for your dollars. This investment banking house has and does serve folks who demand those three benefits, Bag senha car aes See Le ADRESSE E a i: 2 bE bs bs " : N July 9, 1930 MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE Stock Insurance No Longer of Much Value. The time was, and that not so far in the past, when men and communi- ties reckoned wealth by the amount of so-called fixed assets which were in use in whatever business the individual or the community was engaged. These fixed assets were reckoned on the value of buildings, ma- chinery. When the manufacturer or the merchant erected a new factory, built a new mercantile building or equipped his plant with new machinery, the cost of the added to fixed assets and carried on the books manufactories and improvements was as capital invested upon which dividends were to be earned and paid. The in- vestment was called fixed because it was not considered that it should be consumed in the business but was to be the would remain in use and of a certain the cost, sometimes less the depreciation, which was calculated to result from deteriora- tion of the plant or machinery by the 3ut it foundation investment which fixed value represented by use to which it was subjected. was a fixed value. To-day the merchants and manufac- turers who continued to carry fixed assets upon their books at their cost value and have attempted to earn and pay dividends upon a capitalization of this kind are nearly all listed amongst those who were are no niore. have not been able to adjust them- selves to the modern pace. What is true of merchandising and manufac- turing is likewise true in all the other avenues of human endeavor. Years ago Henry ford said, “There is only one thing in business that’s certain, that’s change. I do not know what tomorrow is going to be like, but I do know this—it’s bound to be dif- ferent from to-day.’ While Henry’s reputation as a business man is much greater than his reputation as a philos- opher, his observation sums up the age old truth that the whole world is changing, either progressing or retro- grading. Nothing stands still, for to stand still is death. One of the troubles with the present day insurance institutions is, that of not adapting themselves to the changing times. Too much of it, both stock and mutual, is attempting to continue with the ideas and methods which were con- sidered as fundamental and _ correct practice not so many years ago. The changing times are playing “hob” with the old notions and ideas which were sound when insurance was being de- veloped to its present stature. The changing times are ruthless with old time methods and practices. That which no longer serves its purpose sat- isfactorily must be scrapped, discarded and abandoned. Insurance practices and methods which no longer serve the purpose of rendering more satisfactory, scientific, more economical service to the public must be abandoned to give way to the new. Any company, any method, any part of the institution of insurance must meet this test and will either survive or perish as it meets the requirements of this test. The stock They ’ the mutual and all other component parts of the present system, system day insurance institution must justify themselves at the court of public opin- ion. The fixed values of the past are no longer of much value to insurance. —_—__»-._____ An Enemy of Prosperity. In these when the United States is going through a period of industrial readjustment and working hard to solve the numerous problems confronting the Nation it may be in- teresting to consider the tremendous parlous times annual fire losses with reference to the solution of these problems. In the first place, the yearly fire waste of approximately $500,000,000 is enough to employ 400,000 people at $100 a month for one year. This mon- ey alone if constructively used, would have a salutary effect on employment. In the second place, every fire causes an inestimable loss, indirectly, due to cessation of business and loss of time and labor. This condition is followed by unemployment and lowered pur- chasing power. In the third place, every fire reduces our National wealth. Destroyed prop- erty is irreplaceable, in the broad sense. We cannot be “protected” fromr fire. An insurance policy, for example, It helps replace a property that was uselessly destroyed and thereby that could have otherwise gone into new activity. This year fire losses have been ris- The loss during March was $1,- 686,578 greater than in March, 1929. No nation, no matter how wealthy, can forever afford our colossal fire waste. Fire is the enemy of prosperity. creates nothing new. uses money ing. —_——_>-.__—_ History of the Last Will of Charles Lounsbury. Western Springs, Ill, July 7—I wrote “A Last Will’ in 1897. It was published first in Harpers Weekly in 1898. Shortly afterwards it began to appear in a sporadic way in the news- papers. Whenever a newspaper did not have at hand what it really wanted, which was a piece entitled “Reunion of Brothers Separated for Fifty Years,” or “Marriage Customs Among the Na- tives of the Fricassee Islands,” it would run in this piece of mine. In return for the free use of the piece, the paper, not to be outdone in liberality, would generally correct and change it, and fix it up, often in the most beau- tiful manner: so that I am forced to believe that nearly every paper has on its staff a professor of literature and belles-lettres, always ready to red-ink the essays of the beginner and give them the seeming of masterpieces, and gradually to unfold to the novice all the marvels of the full college cur- riculum. This simple work of mine has been constantly undergoing change and im- provement. Sometimes the head has been cut off; sometimes a beautiful wooden foot has been spliced on. When a certain press at Cambridge reprinted it—Cambridge is undoubtedly the home of acute belles-lettres—it used a copy in which the common word dandelions was skilfully changed to flowers, daisies was changed to blos- soms, and creeks, which is only a farmer-boy word, was changed to brooks. When I said that I gave “to boys all streams and ponds where one may skate,’ this ‘Cambridge printer added, “when grim winter comes.” Some writers can boast that their works have been translated into all foreign languages, but when I look pathetically about for some little boast, I can only say that this one of my pieces has been translated into all the idiot tongues of english. The name, Charles Lounsbury, of the devisor in the will, is a name in my family of three generations ago— back in York State where the real owner of it was a. big, strong, al! round good kind of a man. T[ had an uncle, a lawyer, in Cleveland named after him, Charles Lounsbury Fish who was a most burlv and affectionate giant himself and who took delight in keeping the original Charles Louns- bury’s memory green. He used to tell us of his feats of strength: that he would lift a barrel by the chimes and ¢rink from the bung-hole, and that in the old York State summer days he used to swing his mighty cradle—un- doubtedly a “turkey-wing’—and cut a swath like a boulevard through in- cred.ble acres of vellow grain. His brain, my uncle always added, was equal to his brawn, and he had a way of winning friends and admirers as easy and comprehensive as taking a census. So I took the name of Charles Lounsbury to add strength and good will to my story. Williston Fish. —__—_ © New Food From China. Perhaps you'll be asking your gro- cer for some “Monosodium glutamate” in the near future. It is a preparation being made from soy beans in China and Japan, and is used as a flavoring for foods. It can be used in soups and other dishes, and as a meat flavoring. SR When you save a dollar think of it as a good dinner in your old age and it won't seem like a sacrifice. —_—_<. > = were the boss, would If you you proni te y< sursel f? OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Ne Cots O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer stock companies. 444 Pine Street. Calumet THE FINNISH MUTUAL FIRE INSURANCE COMPANY Calumet, Michigan Pays the BIG PROFITS In the Fire Insurance Business TO ITS POLICY HOLDERS Has paid from 40 to 68% for 32 consecutive years, Issues Michigan Standard Policies ——at Michigan Standard rates. Accepts Mercantile and Dwelling Risks. Has more Assets and Surplus per $1000 than the largest Phone 358 Affiliated with 320 Houseman Bldg. The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY Grand Rapids, Mich. 16 FOR A WIFE’S DEBTS. Responsibility of Husband Under Cer- tain Circumstances. Although at the present time under the law women enjoy substantially all the rights and privileges of men, there still remains a question which is often perplexing to tradesmen as to the le- gal obligation of a man for goods pur- chased by his wife. To understand why this is so, it may ‘be instructive to briefly set forth how the rights of a married woman as to property have been changed from the holding of the common law. The earliest social institution was Man in a state of nature alone was subject to no civil restric- When place, however, both the man and woman mutual well being brought under certain restraints by the law. The most of these restraints, and especially as to property, were placed the family. tions. marriage took were for their upon the wife. The common-law theory of marriage was that of unity of person and property in the husband. Under this law, a husband was en- titled to enjoy the rents and profits of his wife’s real estate, and acquired by the marriage the absolute right to her personal property. A contract made by a married woman at law was void and imposed no liability upon her. This same law did, however, place one lia- bility on the husband, and that was to support his family, and that liability still exists, although by reason of what is known as the Married Woman's Act a married woman may now make her- self liable for necessities. The liability of the husband for the contracts made by his wife for neces- sities was based upon the principles of agency. While this obligation seemed to be nothing more than nat- ural justice, the common law assigned as the true, legal reason that the hus- band was liable so that the wife might not become a burden to the com- I like the where a munity or a public charge. natural justice proposition wife had property because it would seem as though if a man had the use of his wife’s property he ought at least provide her with the necessities of life. If it happened that she did not have any property, then the commun- ity shouldn't have to support her so Jong as the husband was not indigent or a pauper. By our statutes almost all the dis- abilities of married women under the common law were swept away, SO that now it can without much exaggera- tion be said that the modern wife has a legal right which, fortunately for all of us, she does not exercise, to leave home in the morning and go to work, collect and keep her own wages and leave her husband to do the house- work and take care of the babies. The husband still has the right of choosing the family domicile, but even the last remnant of his autocratic pOwer is only ‘begrudgingly bestowed, as he must now exercise reason in his choice or the wife is not bound to abide by his decision. There is one very important matter to bear in mind in extending credit and in determining whether or not it MICHIGAN should be to the husband or the wife, and it is that while the husband is presumptively liable he is not actually so if he can show that his wife was supplied with articles of the same character as those desired or that he had given her sufficient money to pay cash for them. Perhaps you may fear, knowing that the family is in good circumstances, that you may lose a good customer if you do not grant the credit at once and wait to make en- quiry. I think the matter is fairly ex- plained in an opinion in our Court of Appeals — (Wanamaker vs. Weaver, 176 N. Y. 751). A Mr. and Mrs. Weaver resided in Rochester and lived together as hus- band and wife. The wife went to Philadelphia for a visit and while there purchased certain articles which can be classed as necessaries, at the Wanamaker store. When Mrs. Weaver called at the store the credit man en- quired her name and examined her as to the responsibility of her husband, then sold the goods, charging them to her. The goods were shipped to her at the husband’s residence and she made some payments ‘by her own checks. The balance not ‘being paid, suit was brought against the husband. On the trial the husband claimed that while the goods might ordinarily be deemed necessaries, they were not in fact such, for the reason that out of his salary of $2,000 a year he delivered to his wife $1,500 in monthly install- ments of $125, with which to supply his table and purchase her necessary wearing apparel and that, at the time she purchased the goods, she was amply supplied with articles of a simi- lar character and was not in need of the articles purchased. On the trial the husband was successful and in af- firming the judgment it was said in the opinion in the Court of Appeals that: / “There is no real hardship on trades- men involved in such cases as this. They should understand that the ques- tion is always one of agency and it is incumbent on them to prove the wife’s agency. They can quite easily protect themselves from any great risk in such cases, but if they think it answers their purpose better to go on giving credit for goods ordered by the wife without taking any steps to ascertain whether she has authority to pledge her hus- band’s credit, they must run the risk of its ultimately turning out that she has no such authority. “If a wife is going to a merchant to trade, with whom she is acquainted and with whom she has been accus- tomed to trade upon the credit of her husband, she may continue to do so until the husband gives notice pro- hibiting the merchant from longer giv- ing credit to her. But when she goes to a stranger, with whom she _ has never traded before and where conse- quently there is no implied authority on the part of the husband to give her credit, and seeks to purchase upon her husband’s credit, it is but reasonable and proper that she disclose to the merchant her authority therefor as for the merchant to request such dis- closure.” The fact that a husband and wife TRADESMAN are living apart is of itself a caution to all who have dealings with a mar- ried woman. While they live together it is usual for the husband to show a warrant of authority. When they separate, the seller must prove author- ity—he must prove that the wife was in need of the goods, that the hus- band failed to supply them and that the wife was not at fault. July 9, 1930 Where the husband abandons his wife, turns her away without reason- able cause or compels her ‘by ill usage to leave him without adequate pro- vision, he is liable for her necessaries. But where the wife leaves her hus- band without sufficient cause and against his will, he is not liable for the maintenance elsewhere and she can- not bind him. “The obligations of SEVERAL TRIPS DAILY TO plus length). State regulated. CRATHMORE HOTEL STATION, MERCHANT PARCEL FREIGHT TRANSPORTATION SMALL, LIGHT PACKAGE DELIVERY SYSTEM. SURROUNDING TERRITORY. We ship only packages weighing 1 to 75 Ibs. and 70 inches in size (girth Every shipment insured. NORTH STAR LINE, INC. R. E. TIMM, Gen. Mgr. GRAND RAPIDS, MICH. Administration. Science Course. Course. A Business School That Is a College of Business Administration The Davenport-McLachlan Institute is chartered by the State as a class A College and empowered to grant degrees and offers the following courses to high grade men and women. Collegiate Course countancy and Business Collegiate Secretarial Special Secretarial Course. Business Administration It is a pleasure to give information. DAVENPORT-McLACHLAN INSTITUTE 215 Sheldon Ave., S. E. in Ac- Civil Service Course. General Business and Banking Course. Salesmanship and Advertising. Gregg Shorthand and Touch Typewriting Course. The Stenotype. Grand Rapids, Mich. New York San Francisco Boston Investment Securities E. H. Rollins & Sons Founded 1876 Phone 4745 4th Floor Grand Rapids Savings Bldg. GRAND RAPIDS Philadelphia Los Angeles Chicago Denver London Dla Master COFFEE Universally Conceded To Be the Best Brand on the Market For the Money. SOLD ONLY BY The Blodgett-Beckley Co. Toledo, Ohio 4, \ Mee Q x July 9, 19380 MICHIGAN TRADESMAN 17 marriage are reciprocal and one cannot them and then force the other to respect them.” refuse to recognize ‘But, besides involuntary separation, we must tary consider the case of volun- separation. The that where a husband and wife part ‘by mu- rule is tual consent and a suitable allowance is furnished the wife, the husband is not bound to pay any bills contracted by her as his agent. As to this al- lowance, two things are requisite: 1. Chat it shall be really sufficient for th: wife; 2. That it shall be regularly paid.” In case of a separation by consent, if the contract did not provide for the support of the children the husband is liable for necessaries for them. If a wife’s adultery causes separa- tion, the becomes husband relieved from her support, but if he forgives her and takes her back he becomes once more liable for her necessaries. Where there is a legal separation of the husband and wife, by judicial ac- tion, regular alimony becomes the standard of allowance for necessaries and hence the alimony, he payment of even if actually insufficent for t wife’s maintenance, will discharge the husband from further liability for her support. The same is true where the wife has been denied a imony, or where the wife has abandoned her husband and ‘brought an action for divorce and no alimony was granted during the pendency of action. A person who sells to a wife living apart is chargeable with knowledge of the allotment of alimony, whether temporary or permanent. The main questions of interest may be summarized as follows: First. The primary obligation rests upon the husband to furnish to his wife and family their such things as are necessary for maintenance and support. according to his situation in life. Second. —___ Glove Orders Continue Good. Continued call for gloves have put these items in the forefront of the accessories on which retailers have been getting a good turnover in recent weeks. The vogue for white has been a strong factor in swelling interest in white gloves, which are dif- ficult to obtain for quick delivery. Eggshell and pastel shades also have been actively sought. A nice business has been done in lace mitts for formal wear, and these items promise to be in demand for some time yet. Orders for fall merchandise have been de- veloping slowly, with the tariff rise an important consideration in the pricing and marketing of low-end imported gloves, TRADESMAN Food Jobbers To Press Decree Suit. Although they have lost the first point in their efforts to prevent modi- fication of the packers’ consent decree, members of the National Wholesale Grocers’ Association are preparing to contest the case when it comes to trial in the Federal courts. The wholesalers received a temporary setback when the Supreme Court of the District of Co- lumbia denied the grocers’ plea for a dismissal of the packers’ petition, The case will now be tried on its merits and attorneys for the wholesalers are preparing answers to the packers’ pe- tition. Under terms of the. decree, which was entered nine years ago, Armour, Swift and other packers agreed among other things to remain out of the retail field. Men’s Slip-On Gloves in Demand. The advance buying of men’s gloves for Fall, which has been just com- pleted, indicates that the slip-on style of short glove with side vent will be an outstanding item for Autumn wear. For ordinary business wear London tan is expected to be the most popular shade. Formal evening dress will call for the slate mocha glove, while pig- skins will be prominent in motoring and sporting activities. Marked atten- tion is now being given to goatskins. The advance business already booked is about equal to last year’s volume, it was said, but a greater increase is anticipated for stock orders later in the season. Very little revision in prices has been made. ——_—_- > ___. Velvets Regaining Millinery Vogue. The millinery trade is making plans for an active season in velvet styles. Should the demand develop as expect- ed, the fall will be the first season in a number of years in which this former favorite and staple will be strongly in evidence. A marked re- turn of the velvet hat vogue should prove a stabilizing influence in the in- dustry and tend to emphasize millinery of a higher type. Felts, however, will again be shown. At the moment beret models are being featured for im- mediate selling. Prediction was made recently that the beret vogue will car- ry over into the fall, with importance also attacning to turban effects. —_>+-.—____ Curtain Orders To Be Delayed. Widespread uncertainty over fall styles in popular-price curtain lines is expected to delay business in the cur- tain market for at least a month, it is reported in the market. The uwuncer- tainty extends from retail stores through manufacturers and converters to the cloth producers. Buyers have informed manufacturers that they will not be ready to place orders until Aug. 15 at the earliest. Most of last fall’s business was written late in June and early in July. The demand for season- al goods has about run its course and clearance merchandise is the only class wanted for immediate delivery, —__2s 2? >____ Fall Neckwear Buying Delayed. Buying of men’s fall neckwear has been considerably delayed this season and will not get into full swing until next week. Usually a considerable July 9, 1930 number of orders is booked during June. Manufacturers say they have very little idea of the materials and styles that will be popular for the fall, but they think that those fabrics best adapted to small, bright figures will At the present time light colors and lightweight ma- terials are receiving nearly 75 per cent, of the business. Soft crepes and fou- lards in small, vividly toned designs are getting the greatest response. be the volume sellers. —_—_++ > Christmas Orders Delayed. The dilatory tactics being followed by retail stores in placing orders on Christmas items, such as_ stationery, greeting cards, etc., are storing up trouble for both stores and producers. Many of the buyers have announced that they will not place orders until September. Manufacturers, uncertain of the possibilities of business at that time, are refusing to make up merchan- dise in advance. A comparatively small volume of rush orders in the fall, the selling agents predict, will be suf- ficient to clog the distribution machin- ery and make deliveries uncertain. ——_+~++—_____ Prepare Fall Handbag Lines. Lines of Fall handbags are being prepared and will be shown in a num- ber of instances at an early date. A close tie between handbags and shoes in the leathers employed, and with hos- iery in the colors to be featured, is in- dicatd. The trade is closing a season chiefly marked by the strong popu- larity of fabric handbags, which outsold leather types in a good many localities. The most favored styles were of shan- tung and linen to match dresses of the same materials or of cotton. White, eggshell and pastel shades have led the demand, which still continues. ++ Glass Demand Reported Erratic. While the demand for flat glass is erratic, the current volume is not much below the corresponding period of 1929. Production continues at a good rate and probably exceeds present de- mand in all branches. It is believed there is in prospect a sustained demand for flat glass for building purposes during September, October and No- vember. Plate glass production prob- ably will decline this month, as it usu- ally does. In this branch, as in window glass, demand has not been heavy enough to consumer production. —_++-____ Boy’s Aviator Suit Designd. A boy’s aviator suit has been de- signed by the style service of the Boys’ Wear Institute and will be man- ufactured by a large sporting goods house to retail at between $4 and $5. The suit is made of white gabardine and khaki, with elastic webbing on the ankles, cuffs and belt, and is intended for boys between the ages of 13 and 18. Plans are being formulated to tie-up the merchandising of the suit with the various boys’ glider and aviation clubs throughout the country, it was said. —_—_~r>+___ The first step in contentment is do- ing your work to the best of your ability. 2 A boss isn’t blind just because he does not appear to notice things, July 9, 1930 SHOE MARKET Michigan Reta I Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. Traveler Worthy of Hire. A traveling salesman, in the prime of his experience, writes to us as fol- lows: “Have you seen lately any advertiser in your classified department offering a salesman a drawing account of any compensation whatsoever? Is it the tendency to engage men to ‘travel on their own?” There’s a question that is a poser. It is not particularly new but in the last twenty-five years many a salesman has taken a line of samples and started out ‘as if in business for himself.” There is a change taking place in salesmanship on the road. Once upon a time, the manufacturer advanced a drawing account and figured it was “some gain” if the salesman was with- in “cheering distance’ of his quota— for that additional expense was charg- ed up to missionary work. But to-day missionary work, as such, is not meas- A merchant sees so many salesmen in the course of the day that he develops a mighty good ‘“‘forgettery.”’ ured on the same stick. But a workman is worthy of his hire. We know of no factories that can employ workmen at machines on such basis. Salesmanship is a definite item of cost that goes into the shoe. Naturally, it is impossible to write out a work ticket for every salesman, con- ditions differ with lines, but no longer are real traveling men shipped a line of samples and told to go on their own, Not at least by concerns that are in business and hope to continue. The work of the traveling salesman to-day is almost as definite as the work of a man at the cutting bench or sole- stitching machine. He is indeed a most important part of industry. A salesman who has demonstrated his capacity for selling, negotiates with concerns that know definitely what they can expect out of a good terri- tory, providing the orthodx rules are followed. No real salesman needs to No real salesman using the new tools of his travel on his own for long. profession needs to lose his own mon- ey while making money for somebody else. Unfortunately industry is not thoroughly efficient in solving its em- ployment problems. We, as a paper, go a far distance to bring salesmen and manufacturers ogether for their mutual We insist in both cases that the proposition be both practical and busi- ness-like—the salesman be recompens- ed for his service and the manufacturer properly served as well. There are times and conditions where the most heroic effort will not produce sales— they too should be considered. We still believe, by and large, the right goods and the right salesman, in the right service to the store so that it in turn can make a profit, make pos- sible a wage.for everyone concerned. Selling on the road is a steady, sane, sensible business and thousands of good. MICHIGAN men are making good for they know their merchandise and just how it fits inot the scheme of dress and into the There are just as many successful salesmen to-day as there have ever been and we are happy to see them. ee “Problem Feet” Become Style Con- scious. The outstanding problem in the or- thopedic end of the business is the service of the store. introduction of fashion and the retain- characteristics that give the right fit and the right comfort, ment of fundamental An orthopedic shoe as such must have the right bottom as a support— or, in the other case, as an exerciser. There is a proper place for both the rigid and flexible type shank shoes, for they both serve well. They have in common most of the characteristics of pattern, but there are many variances in orthopedic design. The old bars over the instep are not so welcome to the woman cus- tomer because they instantly label her as having troubled feet. No other shoe ever designed for feminine wear in or- thopedic lines has ever been as suc- cessful as the oxford. The first step away from the oxford was the shoe with the bars button-fastened over the waist and instep, comes the necessity for a change of line and design in these fun- damentals but still retaining the real features of orthopedic correctness. So many retailers found that by pay- ing a little attention to the foot, which needed individual help, that a regular and particular clientele could be built up. Now Women who are clothes-conscious, and women who appreciate line and balance yet who because of some abuse of the foot in former years are paying the penalty of over-sensitive feet, must be served. These women must be catered to by understanding clerks, who can back up their theories with practical and styleful merchandise. The nurse in a hospital who has a pride in her appearance often mutters against ugly correctives and_ special- feature heels. The girl who stands all day at her work cannot afford to look like a cripple, yet she must have com- fort. Hence the appeal for styleful cor- rectives, which has been answered by the manufacturers with many graceful and charniing shoes——Bot and Shoe Recorder. —_+~+-____ Late Business Notes. Trade recovery should soon be un- der way in the opinion of Philip D. Wagoner, president of Underwood El- liott Fisher, manufacturers of type- writers and adding machines. He bases his belief on returns from the office appliance industry. It was one of the first to reflect the recession which began last fall and is now ex- periencing marked recovery, especially in the Southwest, the Pacific coast and the New York section. P. E. Crowley, president of the New York Central Lines, speaking at the opening last week of the new Union Terminal at Cleveland, expressed the TRADESMAN same belief in more general terms. He cited the new station as evidence of railway men’s confidence that we have now turned the corner and will “slowly but surely go forward to at least as great a prosperity as has ever before been attained.” The Jewel Tea-Van Camp Packing merger was effected last week. Van Camp needed more working capital and Jewel Tea was glad to get a consider- able number of well-known brands to add to the sixty-four regular grocery items which it distributes over 1,235 routes to 700,000 homes. The $30,000,000 Grigsby-Grunow suit against Radio Corporation of America and its associates is based on allega- tions almost identical with those of the Department of Justice in the test case involving the radio patent pool. Turkish tobacco is being grown in Canada near Leamington, Ontario, ac- cording to a consular report, which adds that the plant is nearly frost proof and is finding a good market. Charged with conspiracy to fix and increase prices in woolen yarn and cloth, the Wool sued by the Department of Justice for violation of the Sherman anti-t-rust Institute has been act. Meantime a consent decree has been issued against the practices com- plained of. Motor vehicles are made in only 117 counties of this country by 217 estab- lishments, according to the industrial goods section of the census bureau. This information, the head of the sec- tion thinks, should be of value to any- one who wishes to sell to the automo- 19 tive industry materials or advertising. His point is that there is no sense in wasting money in 2,958 counties in which the industry is not represented. Nearly half the automotive plants are Cook, Illinois, and Los Angeles, California. A recent survey of department stores practice finds that while a large num- in Wayne county, Michigan; ber of these stores are now passing on to the consumer the reductions in cost of raw material, almost as many are using the increase in margin of profit to improve quality or promote sales. saking companies appear to be pros- pering, if we are to judge by the show- ing of United Biscuit, a relative new- comer, which earned 94 cents a share in the first quarter of this year com- pared with 80 cents a share in the same quarter the year before and gives promise of equally good progress in the second quarter, Whether they are near or distant there is satisfaction in learning that “generally speaking the banks of this country are in excellent position to finance a revival of business when that occurs.” There has been talk of frozen credits among country banks and lack of lendable funds outside the big cities. The above quoted assurance from Dr. W. Randolph Burgess, deputy gov- ernor of the New York Federal Re- serve Bank, should set these rumors at rest. —_+>-.___ The only teacher who can really de- velop you is your own will power. Ignorance is more a sign of laziness than it is of lack of opportunity. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. MUTUAL PROGRESS CASH ASSETS ee le paa2 Le le. Page ee $ es 151,393.18 ns - 241,320.66 Meanwhile, we have paid back to our Policy Holders, in Unabsorbed Premiums, $425,396.21 for Information write to L. H. BAKER, Secretary-Treasurer LANSING, MICHIGAN 460.29 7,191.96 85,712.11 20 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. Pres dent — Gerritt VanderHooning, Grand Rapids. First Vice-Bresident—William Schultz, Ann Arbor. Second Vice-President—Paul Schmidt, Lansing. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors — Ole Peterson, Muskegon; Frank Marxer, Saginaw; Le gh Thomas, Ann Arbor; M. C. Goossen, Lansing; R. J. LaBarge, Pontiac. Indications of Grocery Progress in Many Directions. In Washington I frequently visited a neighboring Sanitary Store. I was pleased to find how carefully personal was the contact with the manager and how really cordial was the service. As we were leaving, I bought some items and told the young manager who wait- ed on me that we were going back to He banteringly, in ab- solute friendly good nature, said: “What'll that get me—you'll be too far away to trade with me?” San Francisco. I thereupon told him what real pleasure his style of personal service had given me and went on to say that his organization had been taken in by Safeways, the only chain that had grown from the West to the East coast; and that I had known Safeway Then he told me an interesting story. from its beginnings. He said Sanitary had just taken up Safcway’s system of paying managers. In the beginning of his service he had been paid $45 per week salary. Under the new system, he was paid $35 per week, plus a percentage of the net earnings of his store—I forget the per- centage. He said: “T was not much taken with the plan at first. Thirty-five a week look- ed pretty small. 3ut my! I made more right off than before and I run about $75 per week now. That's why I don't care if I am here until 10 at night, or almost any other old time, for it is all my own meat. “In the old days, for instance,” he continued, “I used to buy three crates of lettuce. I did not know— had no realization—of how much went into the garbage can. I was surprised to find how much perishable goods I was throwing awayv—and I cut that out at once. I now buy what I am pretty sure I can sell because, you see, what I save comes right into my own pocket. I never wanted to be unfair to my employers, but I have found that things mean something more to me now than they ever did before.” There could be no better example of the benefits of teamwork than that. Like other chain plans for business betterment, that is neither patented nor copyrighted. Anyone can use it. It happens also to be in line with that most wonderful economic develop- ment of recent times—the discovery of the potentialities of multiplication by division. For it has been found by Standard Oil, General Motors, Gen- eral Electric, U. S. Steel, the Gian- nini Bank chains and others that the more profits are scattered, the greater they become. “He profits most who serves best,” the Rotary motto, can be applied by The hint any business, big or little. MICHIGAN is worth taking up and adapting by grocers generally. William Butler, the man who pion- eered on improved grocery stores in California, now with Butterick Com- pany, New York, writes me thus: “Recently I talked at a joint meet- ing of the Frankford and Quaker City Philadelphia. There were 1,200 grocers present and Buying Exchanges in much activity has already come out of it in grocers remodeling their stores. I have built two model stores in that territory and scores of others have That was the same experience in the model store T built in Salisbury, Maryland. “The American Wholesale Grocers modeled after seeing these. Association has adopted the policy of building a model store in the territory of each of its members and has em- ploved a man to take charge of the work. We have agreed to go to Knox- ville, Tenn., to help with the first store. Since I saw you, I have built a model store in Harlem for the Colored Mer- chants Association, a National organ- ization. The total cost of store and stock was $3,300 of which $1,800 was Opened April 5, just two doors from an A. & P. and has aver- for stock. ‘aged better than $200 a day cash ever since, and is growing steadily. It turns stock more than two and_ one-half times per month with a satisfactory margin, ‘More than 150 Chicago grocers have remodeled since I put in a store out there last November. Sprague- Warner have three men on that work ecxlusively. I am working out plans for a model store in Boston and will go there soon. And so it goes on to infinity.” All of which is far better than blah —hbetter than talks about merits on the part of the “independent” grocer, much of which will not withstand critical examination. From Frankford, Penna., comes a talk by the Frankford association with con- Father” Edgar, who has run stantly increasing success for thirty- From that I expect to uoqte and also from Edgar’s latest an- eight years. nual report, but after having reviewed a lot of grocer fallacies and touched on what can be done in_ tangible fashion, Edgar concludes: “Let's go. The chain stores are here to stay and are not the worst thing in the world for the grocery business. There is still plenty of room for mer- chants and merchandising.” From Western Canada comes the story of a merchant who wasted no time on either talk or complaint of chains. own business for its weak spots. He Instead he looked into his found what many another man _ has discovered when he looked within: that he had clerks who, like the sta- bled horse—you remember what a horse was like, maybe?—were eating their heads off. paying their wages. Their sales were not He did not dis- charge those men; but he did get after them with plain, brass tacks facts and figures. Result was increased sales per clerk and enhanced grade of sales, which resulted in increased profits of 110 per cent., though total business was hardly greater. (Continued on page 31) TRADESMAN July 9, 1930 In More Homes Everyday ROLSOM yy, America’s dinest Bread SANCTUM BAKORIUM \\ NEWS Quality — we have found — is an invincible salesman. We have given him a job for life in our bakeries. THE MODERN WAY TO DISPENSE BULK CANDY Size : 16x11 4x4 A TRANSPARENT: DISPLAY COVER WITH EACH BOX. Ask about our Display Stand Offer National Candy Co., Inc. PUTNAM FACTORY, Grand Rapids, Mich. EGGS - EGGS - EGGS We are in the market to buy Fresh Eggs and Fresh Packing Butter and will pay full Grand Rapids Market date of arrival. Send us your orders for Egg Cases and Egg Case Material. Wire or Phone for our quotations. KENT STORAGE COMPANY GRAND RAPIDS, MICHIGAN VEGETABLES BUY YOUR HOME GROWN AND SHIPPED-IN VEGETABLES AT THE VEGETABLE HOUSE VAN EERDEN COMPANY 201-203 Ellsworth, S. W. Grand Rapids, Mich. EW ERA LIFE ASSOCIATION Grand Rapids. SOUND COMPANY, SOUNDLY Halloran Detective Agency High Grade Detective Work 506 G. R. Savings Bank Bldg. Grand Rapids Michigan Phone 65626 MANAGED BY SOUND MEN. July 9, 1930 MICHIGAN TRADESMAN 21 MEAT DEALER Michigan State Association of Retail . Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E ©. Abbott, Flint. secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Push Summer Sausage Now. There is a real opportunity for the active distributor to increase his profits now by adding a line of sum- mer sausage specialties to his list of attractive items. The season is here for this line and what a chance to make sales to live retailers, wayside inns and other users of these delightful and appetizing specials. 'We have gotten away from the old time idea of sausage. Some of us can possibly recall the time when sausage was but one of two items. In the cold months it was fresh pork sausage, and in the summer it was bologna. But what a change has now come about in this way. What a great variety of meat specials that can be offered your trade with the satisfaction that many will be glad to add something of this kind. It used to be that the customer had to visit the meat market in order to buy these specials, such as were offer- ed. Now the retail grocer can handle them, and he does so too. They very often come in attractive cartons, in sizes that are just right for the cus- tomer. They are ready to serve, make a delightful repast for home, lunch- eons, outings, parties, camping, or in fact for any and every occasion. It is no trouble now to handle a line of this kind for several good and sound reasons. In the first place the quality of these products, when pur- chased from a first class manufacturer, is the best possible. The Government inspects them, though it is not even possible that the best manufacturers would think of offering the trade anything but the very highest in quality now. The days when sausage was made from leftovers, or from meat scraps, and most anything that hap- pened to be nearby, has gone. To-day there is the most exacting care de- manded and this is not merely a claim that the best of ingredients will enter this class of food products. The time is here, too, when the pub- lic is looking for meat specialties that will not demand cooking. The hot meats do not have the same zest in the summer and there is a craving for the specials that will give the meal or luncheon just the right, send off. The list of these specials includes a wide variety and many have become quite a favorite with the public. If the distributor is looking for a real turnover item for the coming months there is nothing that will be found more desirable than a line of meat specials. The list is large and the opportunities for quick sales very promising. ——_2+++>—__ Frozen Meats Will Soon Be Here. Introduction of frozen meats is go- ing to work a revolution in the retail distribution of meat products and that very shortly, declared Louis Sommer, Omaha, Neb., in a talk on “The Meat Department; Its Profitable Operation and Management,” before a group meeting of the National Association of Retail Grocers. “Within fifteen months or two years,” he said, “I expect to see far-reaching changes made in the meat business. The time is coming when meats can and ‘will be sold by every- body—grocery stores, drug_ stores, candy stores, bootblacks and garages. I am certain that the meat business is going to be revolutionized.” He urged his hearers to pay careful attention to their refrigeration in the handling of meats. Dry cold, he held, is absolute- ly essential. Meats depreciate in qual- ity if they are permitted to absorb moisture. Other suggestions were the charging of a margin ranging from 27 per cent, to 30) per cent. fo assure profits. —_++.___— Want To Give Lard a Come Back. National movement to restore lard as an article of importance in house- hold use may result from action of 500 members of the Illinois ‘State As- sociation of Retail Meat and Grocery Dealers, at their fifth annual conven- tion in Joliet, Ill., last week. Advent of vegetable oils, following war-time prohibitive prices, has reduced con- sumption of lard until it is being sold at a loss, dealers stated, and Prof. Sleeter Bull, Department of Animal Husbandry, University of Illinois, urged increasing use of this product to reduce cost of other meat cuts. Reso- lution urging the Institute of Ameri- can Meat Packers to inaugurate Na- tional advertising campaign to beneiit lard sales has been adopted. Oe Grocers Considering Installing Meat Departments. A subject that may be the beginning of a development that may have a far- reaching effect in the retail grocery business was considered at length at the latest meeting of the United Re- tail Grocers’ Association in Brooklyn, N. Y. This subject dealt with the ad- visability of a more widespread in- stallation of meat departments in stores that have heretofore refrained from entering the meat retailing field as well as in grocery establishments that already devote part of their aiten- tion to this branch of the food indus- try. The members are talking of unitedly handling the new frozen meat methods. a -_.+. Compelled To Drop Word “Energy.” The Food and Drug Administration, United States Department of Agricul- ture, has expressed some objection to the use of the word “Energy” in con- nection with the Energy Trio emplem used in connection with the National macaroni advertising. The subscrib- ing manufacturers will therefore not use the printing electros of the em- blem sent to them. The Food and Drug Division says that the word “Energy” used in that connection “is objectionable, savoring as it does of an attempt to implant in the mind of the consumer an unwarranted promise of benefit from this article.” —__#++___ We have been young and now are old, yet have we never seen a woman that couldn’t be led all over the place by the olfactory prolongation if you just began by bragging about her cooking. BULMAN STEEL STORE EQUIPMENT Is not built down to a price but up to the exacting demands of modern merchandising—and years of uninterrupted service. Steel Shelving, Steel Counters and Display Equipment “Over 26 years building steel store equipment” THE E. O. BULMAN MFG. CO., INC. GRAND RAPIDS MICHIGAN ASSOCIATED TRUCK LINES The Outstanding Freight Transportation Line of Western Michigan. State Regulation means Complete Protection. ASSOCIATED TRUCK LINES Phone 93401 108 Market Av.. Grand Rapids, Mich. GET OUR PRICES AND TRY OUR SERVICE ON MODERN COLD STORAGE. a ABE SCHEFMAN & CO. COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RAPIDS, MICHIGAN M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN —= Direct carload receivers of UNIFRUIT BANANAS SUNKIST ~ FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables GRIDDLES — BUN STEAMERS — Everything in Restaurant Equipment Priced Right. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mer. URNS VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cantaloupes, Peaches, ‘Yellow Kid” Bananas, Oranges, Lemons, Fresh GreenVegetables, etc. HARDWARE Michigan Retail Hardware Association. President—Louis F. Wolf, Mt. Clemens. Vice-Pres.—_Waldo Bruske, Saginaw. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Paint Is An All-the- Year-Round Com- modity. Thes spring rush in the paint depart- ment may be over, but there still re- mains a considerable amount of busi- ness to be secured by the aggressive hardware dealer. The fact that the holiday season has set in should not mean any relaxation in the effort to secure a good share of the paint trade. Years ago the impression existed among many hardware dealers that there were two seasons only for the sale of paint, spring and fall; and that throughout the rest of the year the paint department was a thing to thrust aside. During the hot summer and cold winter months, very little effort was put forth to secure paint business. Times have changed in the paint trade and we now find aggressive hard- ware dealers doing a good business in paint all the year round. In many places during the past spring, exterior painting has fallen somewhat short of the normal spring business. Even where the business has been up to or beyond the usual mark, it is a well known fact that there is still a lot of painting to be done. Then, too, there are a lot of people in every community in the market for interior specialties. A mechanic who earns good money and is in a position to spend some- thing for keeping up his home was asked a few days ago how he intended spending a week’s vacation. “Well,” said he, ‘I’m going to paint my house, and fix things up generally.” Doubtless there are a good many others in the same frame of mind. A large number of people with spare time during the summer will be doing odd jobs of painting their homes—or would, if the hardware deal- er put the proposition up to them. One small city hardware dealer makes special efforts to push the sale of inside floor paints during the sum- mer months. He has followed up this around plan for some years and has worked — up an exceedingly large trade in floor finishes. One line in which he special- izes is a stain and varnish combined for re-finishing floors and doing bor- ders around rugs. A good many people are starting housekeeping at this season of the year, and almost without exception they can use floor finishes or similar products. The summer kitchen can be greatly improved by the addition of a coat of paint inside and out. Porch and lawn furniture, lawn seats, screen doors and windows, lawn fences, flower bed borders, etc., are greatly improved in appearance when freshened up with a coat of paint. Varnish for linoleum is another line used to a great extent in the summer months, and it would be much more freely used if it were strongly featured by retailers. Another paint prospect is the garage. Quite frequently the garage is built. later than the house, and as far as paint is concerned it is given merely MICHIGAN a lick and a promise. Now and then an old building is remodeled. Every community has its garages that are fairly crying for paint. And as a rule the job is one which the householder can do himself in his spare time. It will pay the hardware dealer who wants to keep his paint department ac- tive to get after this business. Right now a good many homes are being set up in community. Where a new house is involved, there is little immediate demand for paint, one would think. Yet while the house itself may be spick and span, there are often little jobs to be done. Now is the time to sell the paint for new homes in your community. every Remember, the newly weds especial- ly are setting out in life with high re- solves. They are not going to make the mistakes their parents made. They are going to hold everything up to a high standard. The new home isn’t going to be allowed to get shabby and down-at-heel. That’s their mental at- titude, and it is worth while for the hardware dealer to cater to it. Furthermore, the newly-weds aren't bound by any hard and fast trade loy- alties. As a rule their tendency is to break away from the trade connections of their parents. So that right at the beginning is the psychological mo- ment for the aggressive hardware deal- er to interest them in his store as a desirable place to trade. And he can interest them very effectively by ap- pealing to their natural desire to keep everything spick and span—in other words, by featuring his paint depart- ment. A great factor in the success of the paint department is the dealer's treat- ment of his customers. This applies especially to the young folks who are just starting housekeeping, and who are perhaps sensitive about the mis- takes they make themselves, but they are apt to be resentful regarding the mistakes the hardware dealer lets them make. Some people have singularly crude ideas in regard to painting. Not only are they uncertain as to the color they really want, but they are ignorant as to the best way of applying the paint,, and the right kind of brush to use. It is, therefore, with dubious feelings that they visit the paint department, and upon their treatment while buying and the results they subsequently se- cure depends in large measure their further relationship to the store. It can be easily seen that a customer in this uncertain state of mind is read- ily affected by the treatment he re- If the clerk is offhanded and and seems surprised that the purchaser does not know his own mind on such a simple subject, and makes no at- tempt to find out what is really re- quired, a bad effect is created in the customer’s mind. Already predisposed to resent any lack of interest, the cus- tomer buys the goods and goes away with the feeling that next time he will buy where the salespeople show more interest in him, He may go away without buying at all. But.if a clerk takes an interest in a customer who is in doubt as to what ceives. TRADESMAN he wants, the latter is bound to be ap- preciative, and that appreciation will mean dollars-and-cents to the store in the years to come. The difficult ques- tion of what color will go best is solv- ed, the right kind of brush is bought, and the customer goes away primed up with those simple little painting rules which are so easy to learn and yet mean all the difference between good work and bad. “That is a fine store,” is the nat- ural reflection of the departing cus- tomer. And when the time comes to buy again, he goes back to the same place; and meanwhile he tells his friends about it. It is essential that the dealer and his salespeople take an interest in each purchase and put the customer on the right road. Even in the quantity re- quired there is a chance of putting the store on a good footing with the cus- tomer. Women especially have rather vague ideas as to the amount of paint required for a job, and often ask for a large tin when a small one will do. The merchant who prevents a _ cus- tomer from buying too much will gain in the long run. He may lose on the immediate sale, but he gains a friend, and it is friends that the merchant wants, not chance customers who would as soon buy from the other fel- low as from him. Then, again, there is the matter of complaints. It is the complaints which never reach the merchant that hurt his trade. Even under the best conditions, with the utmost precautions on the salesman’s part, amateur painters are July 9, 1930 apt to make mistakes. And where no suggestions are given, and the would- be painter is totally lacking in experi- ence, a botch job is quite apt to re- sult. Naturally, the purchaser condemns the paint and the dealer; which is one of the very worst advertisements either paint or dealer can get. The proper procedure in selling is to tell the amateur just what to do in order to secure a good job. And, hav- ing taken this precaution, remind him that if he runs into any difficulties, you are at his service and willing to do your utmost to help him. In that way, the complaints come first to you, and if you handle them right, they will go no further. As a rule, the amateur painter’s difficulties are due to his own inexperience and to some mistake he has made; quite often to disregarding your specific sugges- Tactfully handled, he will see his mistake, and all cause of resent- Where the fault is the dealer's or where—as very rarely happens—a can of paint is de- fective, the dealer is well advised to make good without the slightest hesita- tion. “Service and satisfaction to every customer” is the watchword of the wide-awake hardware dealer who wants to make his paint department a real asset to the business. Victor Lauriston. tions, ment will be wiped out. —__2~-+__ Detroit—The Puritan Parts Cor- poration, 2526 Grand River avenue, has changed its name to the Franklyn Parts Corporation. Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment BROWN & SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Harness, Horse Collars Blankets, Robes Sheep Lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN 4 Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE « July 9, 1930 MICHIGAN TRADESMAN Have You a Knack For Drawing Trade? Grandville, July 8—He didn’t have the knack to succeed. Such was the verdict when a small town merchant went to the wall. And it was a just verdict at that. Lacking knack troubles many of our would be business men who make a spread for a time yet finally go the way of the unsuccessful. Knack is every- thing, talent nothing. Knack and tact are much in line; talent wins in some quarters but utter- ly fails in others. Tact is everything, talent is nothing where the making of a success in business is concerned. Talent may win honors at college but usually falls down when the test of actual business is concerned. The knack to do and to dare; the knack to see the right thing at the right time wins over every seeming obstacle. How few are the men who possess this knack. If lacking in tact; if the knack to do is lacking, then the man has made a mistake to undertake to win a com- petence through business endeavor. Not alone in mercantile life, but in other lines of endeavor a lack of kanck is such a handicap as to preclude all hope of success. There is knack in advertising that carries a winning hand. If you have not the knack to advertise in a proper manner then you are behind the light- house. -- > Late Mercantile News From Ohio. Caldwell—Caldwell is to have a new shoe store to be operated by O. J. Lorenz and Wehr & Son, former deal- ers who have purchased the retail stock of George Laurer, of Lower Salem, Ohio, and moved into a large store room in the Columbia Hotel block. New fixtures have been in- stalled and it is planned to make the store one of the largest in this section. Men’s, and children’s foot- wear will be handled. Columbus—L. R. McIndoe, former- ly buyer of shoes in the Stewart Fifth avenue store, New York, and previous- Bedell’s store on Thirty- fourth street, has been named buyer women’s ly with for the shoe departments of the More- house-Martens Co., of Columbus, a unit of the Hahn Department Stores, Inc. He succeeds V. C. Wene, who had been buyer for the past eight years Mr. Wene announces that he will take a vacation during the re- mainder of the summer and may open a retail shoe store in Columbus in the fall. Cincinnati—The Krippendorf-Ditt- mann Co. is erecting a three-story ad- dition to their factory which they plan to have completed by Aug. 15. This additional space will bring the total factory capacity up to 2600 pairs per day. Frank X. O’Brien, vice-president in charge of sales, states that business during the first five months of this year has been satisfactory in the light of general conditions existing in the industry. Cleveland—Joe Harem, who has been located in the Arcade for twenty- two years, has closed out his business and will take an extended vacation in the country. Mr. Harem contracted with Cort Shoes, Inc., to close out his entire stock, and the store was vacated He was one of the best known Cleveland familiar figure in the downtown section. Mr. that his after-vacation June 2. retailers in and a Harem states plans are indefinite at this time. Mansfield — There thirty-six creditors listed in the schedules filed are in the voluntary bankruptcy case ot Jacob Boerman, shoe dealer. Reading—An order has been entered by-U. S. District Judge Nevin, Cin- cinnati, confirming the 35 per cent. Schaen- 302 composition offer of Harry retail Jenson avenue. gold, men’s furnishings, Middleton—An involuntary petition in bankruptcy has been filed at Cin- cinnati against Sol Bloch, by Attorney Dawson E. Bradley, representing Alms & Doepke Co., $1,671; Roeper-Hanson- Newman Co., $310, and Reins & Meiss Co., $310. Bloch committed an act of bankruptcy in that Petitioners allege while insolvent a receiver was pointed for his property on or about June 19, by the Common Pleas Court of Butler county, and in that he per- mitted one of his creditors to obtain a ap- judgment through legal proceedings, and has failed to discharge same. Stern, of the American distributors Sidney Cleveland — Stern Hat Co., of Barbisio felt hats for men, will be aboard the Europa when it lands at New York on July 5. Mr. Stern is returning annual the Barbisio factory at Sagliano, Italy. from his visit to Columbus — Involuntary bankruptcy proceedings have been filed in’ the U. S. District Court here against the Look for the Red Heart on the Can LEE & CADY Distributor Welber Co., doing business as the Golden Rule Store. Belleville—Joseph E. Doerman, re- tail shoes, has filed a voluntary petition in bankruptcy in the U. S. District Court at Cleveland, listing assets at $1,356 and liabilities at $1,151. ———_>~- + Fight your job and it is hard; like it, and it becomes easy. I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT Items From the Cloverland of Michi- gan. Sault Ste. Marie, July 8—Last week was convention week for the National American Legion, and to say that it was a great success and that every- body had a good time would be putting it mildly. Charles Weidenhofer, the local chairman, was the busiest man on the job. Our local paper, the Eve- ning News of Saturday, July 5, gave a full account of the proceedings, with the noted men and women heading the many committees, officers, etc. The weather man did his best to give them sunshine and succeeded in all but a few hours in the afternoon during the parade, when we _ had a light rain, which did not stop the parade, how- ever, as every detail was carried out as scheduled. The different drum and bugle corps gave fine exhibitions at Brady park. The competition was keen and it was difficult to award the prizes, as the contestants were all ex- ceptionally good. A large portion of the delegates stopped on the Canadian side of the river, which seems to have reaped a harvest during the conven- tion. It was an unusual opportunity to many, having ‘been their first op- portunity to go abroad into Canada. The housing committee had no trouble in finding accommodations for all and cov'? have taken care of many more. We have every reason to believe that they all left the Soo with many pleas- ant memories, with a longing to re- turn again. The Tom Thumb golf course on Portage avenue, opened July 4. by Henry Bertram, formerly manager for the A. & P. Yea Co. here. Lights have been put in so that the games may be played at night as well as during the day. The course has been well patron- ized and it looks as if the new venture will be a success, as it is the frst course installed in the Upper Penin- sula and the Sooites are taking to the new sport, inclyding young and old. The Fourth of July was celebrated on a grand scale here with a big parade consisting of thirty-three floats and marching bodies. The floats en- tered ‘by the numerous’ merchants were exceptionally fine. The boat races on the river were exciting, as we had a number of fast boats added to the usual list. Fhe fireworks were also elaborate. They were on the river front at Brady park and were witnessed by about 10,000 people. The celebration was concluded with a street dance on Ashmun street. There were no fire crackers to be had, which ac- counts for no accidents and a sane Fourth, with a good time had by all. Newberry is to have a holiday on July 14, at which time they will dedi- cate their new airport. Several thous- and people are expected to witness the dedication. The new airport has a floor with clear approaches. The field of 160 acres is said to be one of the finest in the Upper Peninsula. When all is done, the heip ef good counsel is that which setteth business straight. The stretch of highway between Clarksburgh and Humboldt, on US 41, which remained unfinished fast fall when the new Clarksburgh-Champion highway was opened to traffic, was placed in service last Saturday. This includes the new bridge over the Es- canaba river at Clarkskurgh and the heavy cut through the hill immediately to the West. The new bridge over the Pescheke river, a short distance to the West of Champion, is almost completed. This will be a part of the new Champion- Michigamme highway, which is likely to be built during the next few years. Several changes were made in the lo- cation by State and Federal engineers, and the latest plan is to follow the Northwestern railroad line from the Dishnow farm to a point not far from Michigamme. If the plans are not further delayed, contracts probably will be called for late in the summer by the State Highway Department. Ishpeming merchants continue to be defaulted out of goods and cash by crooks who are clever at writing checks. Only a few days ago three of them cashed checks, each having a supposed value of close to $50, and now a search is being made for the individual who drew them. Just so long as business firms con- tinue to cash checks for strangers will they be the victims of persons who are clever in obtaining blank checks and in the use of a pen. Warnings seem to be of little use. The place for the cashing of checks for those who are unknown is at the banks, the latter be- ing more cautious with whom they do business. William G. Tapert. Automobile News From Detroit. Two large automobile manufactur- ing companies in Michigan will an- nounce new lines of automobiles in the These will be next three weeks. straight eights to replace present lines of sixes. cars have been in the experimental stage for a long time and have been proved to be powerful, smooth and comfertable. Motor car production continues at a rather low ebb in the Michigan dis- trict, due to the closing of several of he factories for vacation periods and he taking of inventories. Stocks of new cars are low and no attempt has been made to increase them. 4 L the ta Reports received from all over the country during the past seven days are to the effect that used car stocks are also low. These cars are said to be principally late models and good merchandise, which indicates that the used car business is in excellent con- dition at the present time. Employment conditions in Detroit are better than they have ‘been at any time this year, and further improve- ment is anticipated, despite vacation periods now in effect at a number of the larger plants. Plants are going ahead making automobiles, and execu- tives say there will be surprises when the annual balance sheets are made public at the end of the year. There is a lull in the motor truck business at the present time, although orders are being received at a fair rate. This usually is the low period of the year in the commercial vehicle field. a Never be so contented that you cease trying to do better. ee An empty head never produced a constructive thought. Would You? like to know the simple method whereby a West Coast dealer stepped up one day's sales to three times that of previous day's average? Then you should read current issue of SELLING POW ER—a little 4x9 magazine that fits comfortably into in- side coat pocket - for odd- moment reading! Costs only dollar a year (10 issues). Single copies 15c. Mail in your dollar Today—NOW! d. W. DEXTER Co. 107-S Mass. Ave., Boston, Mass. Hotel Hermitage European Grand Rapids, Mich. RATES: Room and Bath $1.50 - $2 JOHN MORAN, Mgr. Republican Hotel MILWAUKEE, WIS. Rates $1.50 up—with bath $2 up Cafeteria, Cafe, Sandwich Shop in connection MICHIGAN senate RSNA REET TRADESMAN eens ss tae etc i EN NRO RG IEEE ET RRA IID July 9, 1930 DRUGS Michigan Board of Pharmacy. President—J. Edward Richardson, De- troit Vice-Pres.—Orville Hoxie, Grand Rap- s. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. President — Claude C. Jones, Battle Creek. Vice-President—John J. Walters, Sagi- naw. Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding. Yale. The Evolving Drug Store. Under the the State of Ohio and most of the other states of the Union, a “drug store” is a place where physician’s prescriptions may be legally compounded. In other words, no place of business has a right to call itself a “drug store” by the usual laws of sign display, unless it is legally quali- fied to compound physicians’ prescrip- While, in a general sense, the “drugs” and “phar- maceutical preparations” is limited to “drug stores,” there are, in Ohio, says the “Western Pharmacon,” in an edi- torial, “no less than forty definite ex- ceptions with a possibility of an in- tions. sale of “poisons,” definite number of other exceptions, depending upon court interpretations because of the phraseology of the stat- utes, such as “other similar prepara- tions.” A like state of affairs seems to exist to the same or greater extent in most of the other states. “a place where physician’s prescriptions may be legally compound- ed” is really the significant qualifica- tions that sets the drug store apart from other retail establishments, and Therefore, it is this differentiation with which we briefly wish to deal. In a thorough- going discussion of this matter we might well inject into it at this point a discussion of the inroads of so-called commercial pharmacy, chain-store ac- tivity nd other forms of aggressive merchandising that give no thought to professional service, but, nevertheless, carry on under the protecting mantle afforded by the prestige of “pharmacy.” We are not of the ever- changing trends in all present-day ac- tivities—evolutionary changes in phar- maceutical practice are to be expected —but there is one phase of the matter which particularly interests us at this time. unaware If the significant thing about a drug store is the fact that it is a place where physicians’ prescriptions may be legal- ly compounded, are we not justified in employing the current piquant varnacu- lar and adding the words “and how?” We believe the hand-writing is on the wall, Physicians are becoming aware of the fact that somewhere in the neighborhood of 90 per cent. of all types of drug stores not only lack proper dispensing facilities, such as space, sanitation arrangements and lab- oratory equipment, but also give a of effort and time to the science and art of dispensing, which is emphasized by lack of the most com- mon reference works dealing with pro- fessional pharmacy. In too many drug minimum stores the prescription is treated as a nuisance because it may take the oper- ator of the store away from the front with the consequent loss of several sales of merchandise in no way related or allied to the drug business as meas- ured by public health standards. It must be acknowledged that the state of affairs has had its influence on the medical profession by way of making more dispensing physicians. According to a questionnaire survey sponsored it appears that from 15 per cent. of the physicians in the larger cities to 40 per cent. in the smaller towns dispense exclusively and from 45 per cent. in the larger cities to 20 per cent. in the smaller towns do no dispensing. It is true that there are several factors that have to do with the making of a dispensing physician but we are firmly convinced that the successful and prosperous physician does not wish to dispense. It would seem that this statement is supported by the above percentage figures. Fur- thermore, the above mentioned state of affairs is rapidly influencing the public to have less respect for and confidence in the drug store as a place of pro- fessional practices and quality prod- ucts. Already there are signs of the med- ical profession, through its various or- ganizations, taking steps to remedy the situation, insofar as its own welfare is concerned in having its orders, by way of prescriptions, properly executed. The only wonder is, that the medical practitioners have hesitated so long. If those pharmacists interested in the professional side of the business will take advantage of the opportunities that lie before them by co-operating with academies of medicine and similar medical organizations, there is but lit- tle doubt that the day can be hastened when two classes of drug stores will exist and the differentiation in the pub- lic mind will be clear and distinct. One class will virtually be an approved list —the approval being sponsored joint- ly by one or more professional phar- macy and medical organizaions of rec- ognized standing. Whether such an approved type of store does or does not confine its ac- tivities to strictly professional phar- macy alone is not of vital importance, in our opinion. In a recent news bul- letin issued by the Drug Trade Bureau of Public Information, Dean C. B. Jordan of the Purdue University Col- lege of Pharmacy points to the fact that a gradual separation of commer- cial pharmacy is taking place; that the process is evolutionary rather than revolutionary, and that in the course of time we reasonably expect many exclusive prescription stores in our larger cities. It is pointed out that such stores “must be located near the offices of physicians.” Dr. Henry V. Arny has also given much thought to the subject and in addresses before the New York Branch of the American Pharmaceutical As- sociation and other organizations reached much the same conclusion as Dean Jordan. He also outlined a plan for organizing pharmacy guilds, While the exclusive may prescription store may be the fullest consummation of professional pharmacy, its field will always be very limited and for this reason we believe the “evolutionary” trend is toward the type of some of our better professional stores, some- what highly departmentized, but free from the miscellaneous that never was and is not now related to public health activities. merchandise ——_2+-+>___ The Value of State Associations. Joe and Jimmy are two partners in the retail drug business. They often discuss business affairs and, while they might not always agree, each one gives and takes, so that after every heated discussion they stand by each other to the limit. Joe was checking the bills. He found one calling for membership in his major organization; to it was an item of $3 for state association dues. This woke him up and he'immediate- ly spoke up. “What about this $3 for the state association? I am not inter- ested in the state association. All we can do is to take care of our local, so I see no reason why we should pay this money.” Jimmy: Now listen, boy, this is not an extravagant charge nor is it out of reason to pay it. What would the people do if we didn't have a state association to attend to our legislative affairs? Joe: Yes, but why can’t the local association atotend to it? To hell with the state association. Jimmy: Now I am after your scalp. This $3 charge was placed so as to bring in a large number of druggists into the state association, for the great- er number we have in the state asso- ciation, the more influence it can wield. Then we can go out and say, ‘Here, we represent the entire state as a whole.’ No sectional or district organ- ization can have the same _ influence that a strong, well-organized state body can. That is one big reason why that sum without a ’ we should pay peep from you. Joe: I would like some proof or evi- dence of what was done at the session of the legislature. You can’t give any. Jimmy: That is easy; I will give you just two proofs. First, the defeat of the bill when they wanted to tax sell- ing of Pluto, White Rock, Veronica and all soft drinks in bottles—when they wanted a tax on every store that sold them of $10 per year. Second, when they wanted to tax dry milk sold as Baby Food another $5, or $15 for both. Joe: Why that doesn’t amount to a hill of beans as they never would come around to check you up. Jimmy: Get that notion out of your noggin, That $10 was to hire inspec- tors to see that you paid it—soft job for some politician. Stop and figure that meant a saving of $15 for every drug store in the state, or a total of $45,000 in the drug trade alone. Isn't that worth saving? In addition there were ever so many other bills, a minute The Veronal bill was amended to suit the pharmacists. In the Profes- sional and Vocational bill, through the TWO FAMOUS BRANDS, KNOWN FOR QUALITY WHEREVER MEN BUY CIGARS THESE LEADING QUALITY CIGARS ARE GOOD CIGARS TO TIE TO Distributed Throughout Michigan by Lee & Cady bie -_ Pa cnn, Bitlis petri, bie i 1 1 3 July 9, 1930 MICHIGAN TrADESMAN 27 influence of the state association as- ber mother’s berrying seas rt re state associz as : ying season, when we W RE sisted by the doctors and dentists, we picked berries until we hated the HOLESALE DRUG PRICE CUR NT got what we wanted. So that the drug- thought of them, and then prepared : 2 ¢ = $ 3 sate ia : “ , . 0: ‘eo gists are sitting “pretty.’ them for mother to put up, until every Brice queted ae . iiaal, boned on taarket the day of Mane Is any of this going through that berry in the world was anathema. But) yo. (p — 10 @ 20 ‘ieee ae 5 3005 35 iacna a 33 is : ric owd.)-- @ ie =e Soe a — = x oon a noodle of yours? We will come through how good they tasted later! And how Boric (Xtal) -- 10 @ 20 oo -~------- : eee = oe ---- @2 52 " 4 fea pk : fo. 1 ; fa ee Hucalyptus —---~ 25@1 5 ‘apeicum 2 28 with the $3 like all good business men good canned berries taste to-day! Deli- pee ta ig Sree = @ = Lorian arg 2 00@2 25 Catechu —_______ oi 44 eek ta. ae De a ewe Ua 314%,@ g Juniper Berries. 4 50@4 75 Cmehona 2 16 g cate raspberries picked at the moment ee ae ao if Juniper Wood — 150@175 Colchicum ____—- = 80 Joe: I can understand all this when of dewy ripeness, strawberries, logan- Oxalic 15 @ 25 i eo: rE : ae oe oe “eee os : f oes : : x eee 7 Lard, No. __.. 1 25@1 4 ieitals : properly explained to me. Why _ berries, blueberries, blackberries, all ae oe ae e Lavender Flow_. 6 b0O8 95 Centar cons oi 38 haven't I heard of it before? bie dite ce ee eee ee leveuee Gara. a ee oe < : i : a . . Lemon EE 4 00@4 25 Guaiac, Ammon... @2 04 Jimmy: Because you are more in- cakes, for tarts, pies, blueberry muf- Ammonia pang raw, bbl. @112 Iodine --___-____ _@1 2% oie ie i f i as ee : ae r zinseed, boiled, bbl. @1 15 Iodine, Colorless_ ) terested in pushing the little white ball fins, for cake fillings, for being chilled wee ae ae a g x Linseed, bld. less i 2@1 33 Iron, Clo. sop oi ps over the green fairway—when all this in the ice box and eaten for break- Water, 14 deg.-- 5%@ 13 es eptliong : es och le co. <: = : ‘ i , 2 stard, P 02. € ¢ See D information comes to you in the Bul- fast. esa. Gans x ¢ - Neatsfoot -___._ 1 25@1 35 Nux Vomica ___- @1 80 letins, you chuck them in the waste Why not establish an “island table” Olive’ peg — cui Camp. __ eo a basket without even looking at them. just for canned berries? nalees ow + @s noe @5 40 ' : ee : ‘ 4196 Olive Mal haber, Joe: You needn’t rub it in that hard. Se aay : as 00 eo. 2 35@3 25 ' i: “° I am used to hard knocks, but truth Coffee Going On the Air. Fir (Oregon) -- | 65@1 00 Orange, Sweet 6 00@6 25 ; vane i ts i f a : I Per —--______ 3 25@3 50 Origanum, pure- @2 50 Lead, red dry _. 13%@14%4 wurts ev a rom ie partner. We will An extensive radio broadcasting pro- Tolu ------------ 2 00@2 25 Origanum, com’! 1 00@1 20 pee Peds - eeeuue pay it and stop talking about it. sraimme for coffee wi sa ennyroyal -__-. 3 00@3 25 oe : 4 @14%4 I g t g c coffee will be undertaken oe Bascewnint _. 5 s6q@6 10 peeing yellow bbl. @ 2% Ae by the Brazilian-American Coffee Pro- Gaggia (ordinary)- 25@ 30 Rose, pure __-_ 13 50@14 00 Red ¥ yellow less 3@ 6 Selli Berri : a : : ct i C Y)- 20g Rosemary Flows 1 25@1 50 xed Venet’n Am. 3%@ 7 elling Berries. motion Committee starting in Septem- eee Ce) a? o eandeiwacd i 7 Red Venet’n Eng. 4@ 8 a \ . : a How many women know the extent ber and continuing for thirty-six weeks. Soap Gat sy > I. ----------- 12 50@12 75 Whitt’ til Ee “a i“ and possibilities of canned berries, or Programs will be broadcast to house- 1 20@ 30 Paar sini at ‘ pet - Mae oo 5%4@10 2 a . ae pt ee a Y bs te < . ep. _ in some instances, even the fact that wives every Thursday afternoon from Garcies Pio So ppaad Se 1 oa 25 Rogers Prep. 2 8003 00 : 3 E i Z ’ : : Sperm oo 5 75 one berries may be purchased in cans? 5 to 5:30 o'clock (Eastern daylight sav- Cubeb @ 90 Tany -------—-- 7 Doe? 25 Msceill . . . . . . . . z j IS 5 75 ' Many times in merchandising it is well ing time) over the twelve stations of Fa oe ce BS Pepentue Ga Oe 55 ‘scetanalid ae 75 to assume that as far as knowledge the Basic Blue Network of the Na- Prickly Ash ------ @ 7% eee less 62@ 75 ‘ate powd. and =" . . . . a . in , 8 [ goes of the particular thing you are tional Broadcasting Co., which covers s ce 6 00@6 25 poe ~q-ar-- 09@ 15 E : : : Se eG a mu /‘ 5 j- trying to sell, the consumer’s posses- the country trom the Atlantic coast as yjcorice casas 60@ 75 Mi aa sweet trate eo 2 00@2 40 : i a : : i i > licorice —-__-_--_- » 75 ee @3 25 3orax xtal or z _ sion of this abstract commodity is at far West as Lincoln, Neb., and as far Licorice, powd. -. 60@ 70 Wiitereren, a 1S@l 00 ‘eee o o6@ 1: scratch. You may from this build a South as Cincinnati. It is likely that Worm Seed -... 4 50@4 75 Cantharides, po. 1 25@1 50 : es : : o : Flowers Wormwood, oz. -- @200 Calomel _ 2 72@2 consistent sales talk, beginning with there will be additional broadcasts on aynica 15@ 80 Capsicum, pow'd 4 aa calling the item to the customer’s at- the Pacific coast during part of the Chamomile Ged.) 30@_ 40 Potasslum Gan wa . oa * . A cia : i m1 25 S fue tention, too, in the case of food, sug- National campaign. Plans also are ate oe “© Bicavtonate 35@ 40 Chalk aacad som 50 ce ie : : j ie sic ‘ 5@ 25 Chalk Pr @ 16 gesting a use for it, without offending being made for shortwave transmission Gums Po s@ ae Shloroform 170 54 the customer by even a suggestion that of at least part of the programme to Acacia, 1st @ 609 Bromide ------._- 54@ 7 Choral Hydrate 1 20@1 50 ne i : i : i : a oa ) 59 Chlorate, gran’d. 21@ 28 Cocaine ______ 12 85@13 50 she hadn’t known about it before, un- Latin-America. The half-hour pro- yr aay ane a 350 49 Chlorate, powd 16@ 23 ecoa Butter __ 60@ 90 : : ; : 4 ng . ---- ov » Xt: : ~ > Corks, lis ccs nS less she gives you an opening. And grammes will consist of Brazilian mu- Acacia, Powdered 40W 50 co ae ae = eee ee : . ‘ 2 ow) 35@ 5 JARIGG ~-—----——- o0@ et a then what an opportunity to tell her! sic, both vocal and instrumental, and hie eae io 5 ae oe Ee ‘Cnnee oo 03@ 10 ee ; ener ame Tow.) 70 3, Permanganate 22%@ 35 eras, Powd. Berries in cans are an outstanding talks on coffee by dietitians, home eco- Aloes (Soc. Pow.) (5@ 80 fae ie ene ) Or a: : Ce rs » full Et onary ees a — 38 mes, abhi an Salts, bbl “Gein ee } 3 powdered _____ 45@ 60 ilauber Salts less 04@ 10 E ALSO W HOLESAL Goldenseal, pow. 6 00@6 50 Glue, Brown ____ 20 W besa tictes Ipecac, powd. __ 5 50@6 00 au awn Grd 18 2° sicorice 35@ 40 tlue, White ____ 27%@ 35 ELECTRIC FANS, JUICE EXTRACTORS, | Arsenic ——-. os@ 29 Licorice, “Towil= Be Ie Glue, white wa "BO lue Vitriol, bbl. D O07 rris, powdered. 45@ 50 corine —_. TTLE, Blue Vitriol, less 08s 15 Poke, powdered__ aa 4% Hoe Ag 95 VACUUM JUGS, VACUUM BO S, Bordea. Mix Dry 124%@ 23 Rhubarb, powd. __ @100 J0dine -________ 6 45@7 00 KODAKS Hellebore, White Rosinwood. powd. @ 50 es sates 8 00@8 30 powdered ------ 15@ 25 Sarsaparilla, Hond. ead Acetate 2 PICNIC SUPPLIES, FILMS, 5 ae Powder__ 4714%4@ 60 ground --_-_____ @1 10 ace -~-~=------ "61 30 ead Arsenate, Po. 13%@27 Sarsaparilla, Mexic. Mace powdered__ COMPLETE. LINE OF SODA FOUNTAIN SUPPLIES, Lead Arsenate, Po. 13%@27 Sarsaparilla, Mexie., @ 69 Menthol wenn 7 oo Si 8 | nea 09@ 23 Squills, powdered 70@ 80 OrPhine -___ 13 58@14 33 T. ELECTRIC LANTERNS, Paris Green... 26%@46% Tumeric, powd... 20@ 25 Nux yomica - @ 30 ’ Valerian, powd @1 00 Ske Vomica, pow. 15@ 25 — epper, black, pw. 57 BATHING CAPS, BATHING SHOES Leaves a Peper, White p. 150 85 Ce @ 90 eeds Gide urgundy_ 20@ 25 BATHING SUPPLIES, Buchu, powdered @100 Anise -_----.-__.. @« Gum tau 2 oO ae Bale a a¢ = frie. powdered 35@ 40 Rochelle Salts 280 ‘ e, % loose -- . q i rae WATER WINGS, INSECTICIDES, MINERAL WATERS, | S82 Suntta: $8 & Canary too 1b Sat Peter” 06? & Senna, Alex. ___- 50@ 75 Caraway, Po. 70 23@ 30 Seidlitz Mixture ion 2 SPORT VISORS, | CARBONATED DRINKS, Senna, Tinn. pow. 30@ % Cardamon --_-. 2 50@2 75 Soap, green 15@ 30 Se @ 5 rlander pow. 30@ 25 Soap, mott cast ie | ee i 25 SPONGES, CHAMOIS SKINS, PERFUMES, a Be Ha 2G Seat white Castle, @ * i 91%4@ 15 Soap, white Castil 0 - Zs . e Castil TOILET GOODS, OFFICE SUPPLIES. Almonds, Bitter, Flax, ground “—" 9%4@ 15 less, per bar -— Qt 60 true) 7 50@7 75 . : oda Ash ____ f Hemp 20 8 1 Ss ic ate 10 | : ; ’ Almonds, Bitter, : @ 15 Soda Bicarbo See us about Store Fixtures. Also complete line of ROGER’S ott 3 00@3 25 Lobelia, powd. -___@130 Soda. Sal _ nate 3%@ 10 Mustard, yellow 17@ 25 Spirits Camphor @ 9% : : : displ Almonds, Sweet, pirits Camphor @1 20 Brushing Lacquer, House Paints, Varnishes. Complete display sa 1 50@1 30 Musard,” black... 20@ 25 Sulphur, roll 1@ 1 : Almonds, Sweet, Poppy ----------- 15@_ 30 Sulphur, Subl. __ 4%@ a: in our sample room. imitation -... 1 00@1 25 phe -------- 1 ae oe Tamarinds Ce 20@ 25 Amber, crude __ 1 00@1 25 Que)" & -------- artar Emetic 70 a Sunflower _----- 12@ el i a @ % Amber, rectified 150@1 75 jy ---- 12@ 18 urpentine, V ones a 2 anes 25 — American 30@ 40 Vanilla Ex. wae 4 cae BS Bergamont _--. 6 50@7 00 orm, Lavant - 6 50@7 00 Venilla Ex. pure 2 25@2 50 Cajeput -------- 00@2 25 Zinc Sulphate __ 06@ 11 ; ag 3 00@3 25 : Hazeltine & Perkins Drug Co. Castor 9 1 ss@1 99 noe Webster Cigar Co. Brands Cedar Leaf ----- 2 00@2 25 Aconite ___-______ @1 80 Websterettes ee a Mani Citronella —__--- 100@1 20 Aloes ____-___ @tce Cincos 2 = be Grand Rapids’, Michigan anistee Cloves: == 4 00@4 25 Asafoetida @2 28 Webster Cadillacs ~~ 75 00 ; ae AG miiem @150 Golden Wedding 0: iver... 140@2 00 Belladonna -____ @1 44 Panatellas _______ 75 00 Croton --------- 6 00@6 25 Benzoin ______-__ @2 28 Commodore <__.----- 95 00 MICHIGAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of ee For price changes compare with previous issues ADVANCED DECLINED Nucoa Baked Beans Raisins California Prunes Beef Am. Family and Flake White Soap AMMONIA Kaffe Hag, 12 1-Ib. Strawberries Parsons, 64 oz. -___-- 2 95 Cans, ee B45 Ne. 2 oe 4 50 Parsons, 32 oz. -_---- 3.35 All Bran, 16 oz. oe 2p Ne. 1 2 ee 3 00 Parsons, 18 oz. ~__--- 420 All Bran, 10 oz. ______ 2 70 Marcellus, No. 2 _____ 3 25 Parsons, 10 oz. __.._. 270 All Bran. % oz. ____ 2 00 Pride of Mich. No. 2_. 3 75 Parsons, 6 9% ____. 1 80 CANNED FISH a fhegeid ene. 4 Clam Ch'der, 1U% oz. 1 35 Grape-Nuts, 24s ._.__- 3 30 Cl: Chowd No. 2.27 Grape-Nuts, 100s --.. 2 75 Me sesheny a [3 i. Instant Postum, No. $ 5 40 0 (jane ane ‘No. % 3 25 instant Postum, No. 10450 innan Haddie, 10 oz. 3 30 Postum Cereal, No. 0 225 (4am Bouillon, 7 "2 ‘ost Toantics 368 285 ‘3.2 , 7 oz.. 2 50 ost Toasties. = > yg, Chicken Haddie, No. 1 2 75 Post Toastios, 74 279 Kish Flakes, small -- 1 35 Poe Hen, os | (Cod Riek Cal 18 ob. 0 oe Hillis Bran, 128 _- J Cove Oysers, 5 oz. -_ 1 75 Roman Meal, 12- 2 ‘Yb. 3 35 Lobster, No. %, Star 2 90 Cream Wheat, Is .--- 3 90 shrimp, 1, wet —----- 2 00 Cream Barley. 18 ---- 3 #0 Gora's, \% Oil, Key _- 6 10 Ralston Food. 18 --. 4 Wo Sara's) % Oil, Key __ 5 00 Maple Flakes. 24 -.-- 290 Sardines, 4% Oil, k’less 4 76 Rainbow Corn Fla.. 36 250 Salmon, Red Alaska__ 3 35 pilver Flake Oats, 185 1 40 Gaimon, Med. Alaska 2 60 Silver Flake Oats, 128 2.25 Saimon, Pink, Alaska 1 95 90 Ib. Jute Bulk Oats. Sardines, Im. \%, ea. 10@22 94 : bag ---------------- 3 : Sardines, Im., %, ea. 25 10 lb. pails, per doz. 9 40 Ralston New Oata, 24 2 79 «Sardines, Cal. -_ 1 35@2 26 15 lb. pails, per doz. 12 60 Ralston New Oata. 12 2 aE Tuna, %, Curtis, doz. 3 60 25 lb. pails, per doz. 1915 Shred. Wheat Bis., 36s 3 . Tuna, 4s, Curtis, doz. 2 20 25 ib. pails, per doz. 19 16 Shred. Wheat Bis., 728155 Tuna’ % Blue Fin __ 2 25 Triscuit, 248 ---------- : ? Tuna. 1s, Curtis. doz. 7 00 APPLE BUTTER Wheatena, 188 ------- Quaker, 24-21 0z., doz. 2 15 CANNED MEAT Quaker, 12-38 oz., doz. 2 35 BROOMS Bacon, Med. Beechnut 2 70 Jewell doz. 25 Bacon, Lge. Beechnut 4 50 BAKING POWDERS Standard Parlor, 23 Ib. 8 25 Beef, No 1, Corned -- 2 80 - 5 Parlor, 23 lb.-- 9 25 Beef No. 1, Roast __ 3 00 Arctic, 7 oz. tumbler 1 35 Fancy ° Beef, 2 li. 1 40 95 i Fancy Parlor 25 lb. 9 75 eef, 2 oz., Qua., sli. 1 4 ee oe Oe. : Fey. Parlor 26 Ib. 10 00 Beef, 3% oz. Qua. sli. 2 25 Royal. ‘ 02, nee a i e ee 1 75 Beet, 5 oz., Am. Sliced 3 00 oyal, 6 oz., doz. ---- «+ ae We ee 2 75 eef, No. 1, B’nut, sli. 4 50 Royal, 12 0z., doz. -. 4 95 Whisk, No. 9 ——- Beefsteak & Onions, 8 3 70 Roval 5 ib. 40 Chili Con Car., 1g --_ 1 35 Calumet, 4 0z., doz. 95 BRUSHES Deviled Ham, %s ___. 1 50 Calumet, 8 02z.. doz. 1 85 Scrub Deviled Ham, %s ____ 2 85 Calumet, 16 oz. doz. 325 solia Back, 8 in. ----150 amburg Steak & Calumet, 5 Vb., doz. 1210 Gojid Back, 1 in. ---- 1 7% Onions, No. 1 ______ 3 15 Calumet, 19 Ib., doz. 18 60 pointed Ends -------- 125 potted Beef, 4 oz. ____ 1 10 Rumford, 10c, per doz. 95 Potted Meat, % Libby 52 Rumford. 8 oz., doz. 1 85 Potted Meat, % Libby 90 Rum/‘ord, 12 oz.. doz. 2 40 Potted Meat, % Qua. 8 Rumford, 5 lb.. doz. 12 50 Potted Ham, Gen. % 1 45 Vienna Saus., No. % 1 45 K. C. Brand Vienna Sausage, Qua. 95 Per ~— oe Veal Loaf, Medium --_ 2 25 10c size, 4 doz. ------ oO ibe size, 4 doz. ------ 5 50 No. 4-0 --------------- : = Baked Beans 20c size, 4 _- ------ ; 4 No, 2-0 -------------- Campbells ~~ --..---- 1 05 25¢ size. 4 doz. ------ Quaker, 16 of. 8s 30c size, 2 doz. ------ 8 80 BUTTER COLOR Fremont, No. 2 -----. 1 26 40c size. 1 doz. ------ 6 85 pandelion ~----------- 285 Snider, No. 1 -__---_- 1 10 10 Ib. size, % doz. ---- 6 76 Snider. No. 2 —----- 1 25 CANDLES Van Camp. small ---- BLEACHER CLEANS. Electric Light, 40 Ibs. 12.1 Van Camp, med. ---. 1 15 Lizzie, 16 0z., 128 ---- 215 pier, 40 Ibs. ----= 12.8 BLUING Paraffine, 6s --------- tg CANNED VEGETABLES Am. Ball.36-1 oz.,cart. 1 00 nie acai 128 eons Hart Brand ker, 1% 0z.. Non- oe ae 30 Quaker, g5 Tudor, 6s. per box -- Baked Beans freeze, dozen ------ > Medi Plai os 85 Boy Blue, 36s, per cs. 2 70 Medium, Plain or Sau. 85 CANNED FRUITS No. 10, Sauce ....... 6 00 —— Bluing Hart Brand Lizette, oz., 12s __ 59 Lima Beans Lizette, 4 oz., 248 -- 1 50 Apples Little Dot, No. 2 -_- 3 10° Lizette, 10 oz., 12s _- 130 No. 10 ---------------- 575 Little Quaker, No. 10_14 00 Lizette, 10 oz., 24s -- 2 50 i Little Quaker, No. 1_. 1 95 Blackberries Baby, No 2 oe 80 BEANS and PEAS No 2 375 Baby, No. 1 -_-----.-- 95 100 lb. bag “and of Michigan ---- 3 25 pride of Mich. No. 1__ 1 65 Brown Swedish Beans 9 00 Marcellus, No. 10 ---- 8 75 Pinto Beans -------- 9 25 Cherries Red Kdney Beans --975 Mich. red, No. 10 ----12 50 Red Kidney Beans White H’d P. Beans 775 Red, No. 10 --------- 14800 No 109 0 6 50 Col. Lima Beans ---- 14 50 Red, No. 2 ---------- £25 No 6 2 3 70 Black Eye Beans -- 16 00 pride of Mich. No. 2-- 365 No, 2 ______-_.-__- 1 30 Split Peas, Yellow -- 800 Marcellus Red ------ 325 No 1 2 90 Split Peas, Green ---- 9 00 Special Pie ----------- 2 70 Scotch Peas ---------- 6 25 Whole White ~-------- 3 10 String Beans : Little Dot, No as BD BURNERS Gooseberries L ttle Dot. No. 1 _--- 2 50 Queen Ann, No. 1 and No: 10 2 00 Little Quaker, No. 1__ 2 00 S doe 36 Little Quaker, No. 2__ 3 00 White Flame, No. Pears Choice Whole, No. 10.13 25 and Gon 2% 19 oz. glass _..___.__ 5 65 Choice Whole No. 2_. 2 60 Pride of Mich. No. 2% 4 20 Choice Whole, No. 1_. 1 80 BOTTLE CAPS Cot Ao. Ww 10 75 Mb) Lacauor. 1 gross Plums Cm No 2 2 15 pke., per gross --- 16 Grand Duke, No. 2%_- 3 25 Cut Noo 1 oe 1 60 BREAKFAST FOODS Yellow Eggs No. 2% -- 3 25 Pride of Mich. No. 2__ 1 75 Kellogg’s Brands. : Marcellus, No. 2 __... 1 60 Corn Flakes, No 136 2 &5 Black Raspberries Marcellus, No. 10 ___ 8 50 Carn Plakes Wo 124 77 NO. 2 2 3.75 pkg. = erogs .... 15 Pride of Mich. No. 2.- 3 25 Wax Beans pa, itn 224. _-... 210 + Pride of Mich. No. 1__ 2 35 Little Dot, No. 2 __-_ 2 80 ae eal on. 200 : Little Dot, No. 1 -... 2 10 Krumbles. No 424 ° Red Raspberries Little Quaker, No. 2__ 2 70 Bran Flakes. No. 624 245 No. 2 ---------------- 325 Little Quaker, No. 1__ 1 95 Bran Flakes No. 602 1 59 No. 1 __--___--__-____ 3 a Cheice Whole, No. 10_13 25 Rice Krispies & oz -. 27° Marcellus, No. 2 _____ 3 75 Choice Whole, No. 2__ 2 60 Rice Krispies, 1 of. -- 110 Pride of Mich. No. 2-. 4 25 Choice Whole, No. 1-. 1 75 e TRADESMAN Cut, No. 10.2 10 Catt, ND. 2 es 2 Cut, NOed sot 1 Pride of Michigan -_ 1 Marcellus Cut, No. 10_ 8 Beets Small, No. 2% —----- 3 Etxra Small, No. 2 _- 3 Fancy Small No. 2 -- 2 Pride of Michigan —-- 2 Marcellus Cut, No. 10_ 6 Marcel. Whole, No. 2% 1 Carrots Dieed, Ne! Z .2 1 Diced, No. 10 ____---_ q Corn Golden Ban., No. 3-- 3 Golden Ban., No. 2-- 2 Golden Ban., No. 10-10 Little Dot, No. 2 1 Little Quaker, No. 2.1 Little Quaker, No. 1-1 Country, Gen., No. 1_- 1 Country Gen. No. 2_- 1 Pride of Mich., No. 5. 5 Pride of Mich., No. 2_ 1 Pride of Mich., No. 1. 1 Marcellus, No. 5 -_-- 4 Marcellus, No. 2 ---. 1 Marcellus, No. 1 ---. 1 Fancy Crosby, No. 2.. 1 Fancy Crosby, No. 1-- 1 Peas Little Dot, No. 2 -_-- 2 Little Dot, No. 1 ---- 1 Little, Quaker, No. 10_12 Little Quaker, No. 2-- 2 Little Quaker, No. 1_. 1 Sifted E. June, No. 10-10 Sifted E. June, No. 5__ 5 Sifted E. June No. 2_- 2 Sifted E. June, No. 1_- 1 Belle of Hart, No. 2_- 2 Pride of Mich., No. 10_ 9 Pride of Mich., No. 2-_ 1 Gilman E. June, No. 2 1 Marcel., E. June, No. 2 1 Marcel., E. June, No. 5 4 Marcel., E. Ju., No. 10 7 Templar E. Ju., No. 2-1 Templar E. Ju., No. 10 7 Pumpkin No: 10. 2 5 No. 255 220228 1 Nie. 2 ce 1 Marcellus, No. 10 __-_ : Marcellus, No. 2% —_- Marcellus No. 2 _-_-- i Sauerkraut No. 10 fe 5 NO.) 24% 225 1 No. 2 ee 1 Squash Boston, No. 3 1 Succotash Golden Bantum, No. 2 2 Little Dot, No. 2 ---. 2 Little Quaker -______- 2 Pride of Michigan ___. 2 Tomatoes Pride of Mich., No. 2% 2 Pride of Mich., No. 2__ 1 CATSUP, Beech-Nut, small Sniders, 8 oz. ~_-.--__ 1 Sniders, 16 oz. ~.-.-- 2 Quaker, 10 oz. -_._. 1 Quaker, 14 oz. -_--_- 1 Quaker, Galon Glass 12 Quaker, Gallon Tin _. 8 CHILI SAUCE Snider, 16 oz. --__-__- 3 Snider, 8 oz. 2.005 2 Lilly Valley, 8 oz. __ 2 Lilly Valley, 14 oz. __ 3 OYSTER COCKTAIL Sniders, 16 oz.. 21... 3 Sniders, 8 oz. ._-_- 2 CHEESE Roquefort 22.000 Pimento, small tins__ 1 Wisconsin Daisy Wisconsin Flat New York June Sap Sago BTC Michigan Flats Michigan Daisies _____-_ W'‘sconsin Long Horn__ Imported Leyden 1 lb. Limburger -______ Imported Swiss Kraft Kraft Kraft Kraft Kraft Kraft, Kraft, Pimento Loaf __ American Loaf __ Brick Loaf Swiss Toaf ..._ Old Eng. Loaf__ Pimento. % Ib. 2 American. % lb. 2 Kraft Brick, % Ib. __ 2 Kraft Limburger, % lb. 2 Kraft Swiss, % Ib. -- 2 pio Lily of Valley, 14 oz.__ 2 Lily of Valley, % pint 1 CHEWING GUM Adams Black Jack ---- 65 Adams Bloodberry ---- 6d Adams Dentyne ------ 65 Adams Calif. Fruit ~~ 65 Adams Sen Sen -.---- 65 3eeman’s Pepsin ------ bo Beechnut Wintergreen_ Beechnut Peppermint-- BReechnut Spearmint —- Doublemint Peppermint, Wrigleys -- Spearmint, Wrigleys Juicy Bruit 65 Krigley’s P-K 22.2. 65 Wene 66 Teanerry ...............__.. 65 COCOA Droste’s Dutch, 1 lb.__ 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % Ib. 2 Droste’s Dutch, 5 Ib. Checolate Apples -.-- 4 Pastelles, No. 1 _--. 12 60 Pastelles, 4% Ib. ------ 6 60 Pains De Cafe —....._ 3 00 Druste’s Bars, 1 doz. 2 00 Delft Pastelles --.... 15 1 Ib. — Tin Bon Bons 26220 18 00 7 oz. ‘Hock Tin Bon Bons) oo 00 13 oz. Creme De —. 4 Ib. Pastelles Langves De Chats -. 4 CHOCOLATE Baker, Caracas, %s ----~ 37 Baker, Caracas, 4s ---- 35 SLOTHES LINE Hemp, 40 ft. ___ 2 00@2 25 Twisted Cotton, DO ft 2 50@4 00 Braided, DO ft. 25 Sash Cord ____-- 2 85@3 00 COFFEE ROASTED Blodgett-Beckley Co. Old Master __.. 40 Lee & Cady 1 Ib. Package Melrose 30 Liberty 18 Quaker 33 Nedrow 32 Morton House — 40 Meno 22 31 Royal Club J... 27 mmperiay: oe 41 Majestic 220 35 Boston ‘Breakfast Blend 29 McLaughlin’s Kept-Fresh Coffee Extracts M. Y., per 100... 12 Frank's 50 pkgs. _. 4 25 Hummel’s 50 1 Ib. 10% CONDENSED MILK Leader, 4 doz. ______ 7 Bagie, 4 doz 220 9 00 MILK COMPOUND Hebe, Tall, 4 doz. _.. 4 50 Hebe. Baby, 8 doz. __ 4 40 Carolene. Tall, 4 doz. 3 80 Carolene, Raby ______ 3 50 EVAPORATED MILK Quaker, Tall, 4 doz.__ 75 Quaker, Babv, 2 doz. 65 Quaker, Gallon, % doz. 3 70 Carnation, Tall, 4 doz. 20 Carnation, Baby, 8 dz. Oatman’'s Dundee. Tall Oatman's D'dee, Baby Every Day, Tall - & PoP RP RP COCO CO bn Ivery Day, Baby ___- 25 wet, al 3 20 Pet, Baby, 8 oz. _--. 4 10 July 9, 1930 Borden's “Vall. 4 20 Borden's Baby ~------ 410 CIGARS Airedale (222 os 35 00 liuavana Sweets ---.. 35 vv liemeter Champion__ 37 5u Canadian Club -___-- 35 vu kkobert EKmmett ---. 75 vv ‘rom Moore Monarch 16 00 Webster Cadillac _-.. 75 uu Webster Astor Foil__ 75 0u Webster Knickbocker 95 vv Webster Albany Foil 95 0v Bering Apollos __--__ 95 ov Rering Paimitas ~ 116 mm Bering Diplomatica 115 00 Bering Delioses -__. 120 00 Bering Favorita -_.. 135 (Cv Bering Albas ______ 150 vs CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 Ih. case 1 Hlorehound Stick, 5e —. 18 Mixed Candy Kindergarten Lnader oo -- 12 French Creams Fancy Chocolates lb. boxes Bittersweets, Ass’ted 1 75 Milk Chocolate A A 1 75 N bbie Sticks ..._.._ 75 Chocolate Nut Rolls . 1 &5 Magnolia Choc --.... 1 25 Bon Ton Choc. -..---. 1 50 Gum Drops Pails Be ee - 16 Champion Gums -.-... 16 Challenge Gums -.._-.. 14 Jelly Strings .... __. ao 18 Lozenges Pails A. A. Pep. Lozenges __ }» A. A. Pink Lozenges .. 15 A. A. Chov. Lozenges__ : Motto Hearta . Malted Milk Lozenges __ - Hard Goods Pails Lemon Drops -_---.--.. 19 O, F. Horehound dps.__ 1x Anise Squares 1s Peanut Squares -______ 17 Cough Drops Bxs Putnam a 2202 1 35 Smith Bros. 2... 1 60 Luden’s -____- aay 1 50 Package Goods Creamery Marshmallows 4 0z. pkg., 12s, cart. 85 4 oz. okg.. 48s, case 3 40 Specialties Pineapple Fudge -.-... 18 Italian Bon Bons ..... — if Banquet Cream Mints. 23 Silver King M.Mallows 1 15 Handy Packages, 12-10c 80 COUPON BOOKS 50 Economic grade 3 50 100 Economic grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time. special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 ib. boxes aaa, 4 DRIED FRUITS Apples N. Y. Fey., 50 ib, box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice -... 19 Evaporated, Fancy --.. 28 Kvaporated, Slabs -.... 18 Citron 10 Ib; hex 22 40 Currants Packages, 14 oz. --.... 18 Greek, Bulk, Ib. --.-. 18 Dates Dromedary, 36s ~_---- 6 75 Peaches Evap. Choice —__._..-.- 19 Fancy 22 Peel lemon, American _--.- 30 Orange, American --.-- 36 Raisins Seeded, bulk ._------ 08 Thompson's s’dless blk 07% Thomnson’s seedless, 15 Oe 08 Seadoo. 1h 0g. (08 09% California Prunes 60770, 25 lb. boxes__@10 50@60, 25 1b. boxes__@11 49@50, 25 Ib. boxes__@12 20@40, 25 lb. boxes__@13 °0@30, 25 lb. boxes.__-@18 18@24, 25 lb. boxes_-@21 July 9, 1930 Hominy | Pearl, 100 lb. sacks _. 3 5 Macaroni Mueller s Brands 9 oz package, per duz. 1 st 9 oz. package, per case Bulk Goods Elbow, 20 Ib. -_----- T@3sy Egg Noodle, 10 ibs. -. a: Pearl Barley 0000 Barley Grits Cheater — 02 Sage Bast India .2..:.-.-- 10 Taploca Pearl. 100 lb. sacks -_ 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant -. 3 dt Jiffy Punch 3 doz. Carton -- ---- 2 25 Assorted flavors. FLOUR . Vv. C. Milling Co. Brands Lilly White =-.:...-- BR 4t Harvest Queen ------ 7 50 Yes Ma'am Graham, -. LC. 2 2 Lee & Cady Brands American Eagle -__.-. 7 40 Home Baker --_------ Kitchen Gold -------- 7 00 FRUIT CANS Mason F. O. B. Grand Heres Half pint 5! One pint ___- One quart —-- Half gallon Ideal Glass Top Halt pint 2220 One pint —___-- One quart Half gallon GELATINE Jell-O, 3 doz. _--_-_-- 85 Minute, 3 doz. ------ 4 05 Plymouth, White ---- 1 55 Quaker, 3 doz. __--_- 2 25 SURESET PRODUCTS Made in Grand Rapids and Home Owned Sureset Gelatin Des- sert, 4 doz. 2... 3 20 Sureset Gelatin Des- sert, 26 oz., 1 doz.__ 5 00 Sureset Ice Cream Powder, 4 doz. ---- 3 20 Finest Pudding Powder, 1 doz. Coun- ter Display, 4 to case 3 20 Finest Pure Fruit Orangeade & Lemon- ade, 2 doz. Ass’t Counter Display --- 1 80 Finest Fruit Punch, Envelope Style, 3 doz. carton, ass’t flavors 2 10 JELLY AND PRESERVES Pure, 30 Ib. pails -.-. 3 30 Imitation, 30 Ib. pails 1 85 Pure, 6 0z., Asst., doz. Yu Pure Pres., 16 0z., dz. 2 40 JELLY GLASSES 8 oz... per doz. ________ 36 OLEOMARGARINE Van Westenbrugge Brands Carload Distributor Nucoa, 1 Ib. —. Nucoa, 2 lb. Wilson & Co.’s Brands Oleo Cc a oe ee 24 car ee ee 138 a Rol 2 19 MATCHES Diamond, 144 box —-- 4.40 Searchlight, 144 box __ 4.40 Unio Red Label, 144 Dx 4 Zu Vhio Blue Tip, 144 bua o «' Ohio Blue Tip. 720-Ilce 4. *Reliable, 144 ~------- 3 15 *Federal, 144 Joe 3.95 Safety Matches Quaker, 5 gro. case_.- 4 25 NUTS—Whole Alinornds, ‘barragona__ 25 Braet, New -...___. 17 Fancy Mixed -_------ 24 Filperts, sicily —____._ 2Z Peanuts, Vir. Roasted 11 Peanuts, Jumbo, std. 13 Pevatis, 3, star —-.--- Za Pecans, Jumbo ------ 4U Pecans, Mammoth -—-- ou Walnuts, Cal. -_-- ae PICKOEY 2 Salted Peanuts Cauncy. No: ft 14 Shelled Almonds Salted -------- 95 Peanuts, Spanish 120: 1D. sbags 6. 12 Pipers ...... 32 Pecans Salted -------- 82 Walnuts Burdo =... __ 62 MINCE MEAT None Such, 4 doz. -_- 6 47 Quaker, 3 doz. case __ 3 5U Libby. Kegs, wet, Ib. 22 OLIVES 4 oz. Jar, Plain, doz. 1 10 oz. Jar, Plain, doz. 2 14 oz. Jar, Plain, doz 4 Pint Jars, Plain, doz. 2 Quart Jars, Plain, doz. 5 1 Gal. Glass Jugs, Pla. 1 80 5 Gal. Kegs, each _--. 7 3% oz. Jar, Stuff., doz. 1 6 oz. Jar, Stuffed, doz. 2 9% oz. Jar, Stuff., doz. 3 1 Gal. Jugs, Stuff., dz. 2 PARIS GREEN Bel Car-Mo Brand 24 1 lp. Tins 2 = 4 70 8 oz., 2 doz. in case -_ 2 90 15 lb. pails 2.2 25 Ib. pails PETROLEUM PRODUCTS From Tank Wagon Red Crown Gasoline ~~ 19.7 Red Crown Ethyl ---- 22.7 Solite Gasoline ------- 22.7 in fron Barrels Perfection Kerosine _. 14.6 Gas Machine Gasoline 38.1 Vv. M. & P. Naphtha__ 18.8 1ISO-VIS MOTOR OILS In tron Barrels larine fron Barrels bight) 2225000 65.1 Medium --. -~-- -- 65.1 heavy —___........._- —- Gol Special heavy -------- 65.1 Extra heavy —---..—.._ 65.1 Polarine Wh 7-7. 65.1 Tranmission Oil G5 Finol, 4 oz. cans, doz. 1 5v Finol, 8 oz. cans, doz. 2 30 Parowax, 100 lb. ---- 8.3 Parowax, 40, 1 Ib. —. 8.55 Parowax, 20, 1 Ib. 8.8 Semdac, 12 pt. cans 3 00 Semdac, 12 at. cans 5 00 PICKLES Medium Sour 5h gallon, 400 count -- 4 75 Sweet Small 16 Gallon, 2250 ~----- 27 00 6-Gallon, 780 __------ 9 75 Dil) Pickles Gal. 40 to Tin, doz.__ 10 26 No. 2% fing = 2 25 32 oz. Glass Picked_-_ 2 80 32 oz. Glass Thrown 2 40 MICHIGAN Dill Pickles Bulk 6 Gal, 200 2 ii Gal, #0 _..___... ll 2 40 ak. PAO Be 3u vu PIPES Cob, 3 doz. in va. 1 VU@I Zu PLAYING CARDS Battle Axe, pel due. Torpedo, per doz. Tubs, 60 Count, fy. fat 5 50 POTASH Babbitt’s, 2 doz. ---- 2 75 Feee oo Top Steers = qrieit. 18 H'f 15%@17 Good St'rs & Med. Steers & Heif. -_ 15 Com. Steers & Heif. -_ 14 Veal (ROR 18 Good. 225500 14 Men ii Lamo Sorine Lamb _........._ 26 Good is 2 25 Medium =o 18 roe 2... 13 Mutton Good 2a. oS Memon — 12 POOn 2 10 Pork oin med. 2s 19 BUees 9: Shoulders Spareribs Neck bones Trimmings se 10 PROVISIONS Barreled Pork Clear Back __ 25 00@28 00 Short Cut Clear26 00@29 00 Dry Salt Meats DS Bellies __ 18-20@18-17 Lard ‘Pure in tierces 3. 4 60 lb. tubs ___.advance '%4 50 Ib. tubs ____advance 20 lb. pails __._.advance % 10 lb. pails _.__.advance % 5 Ib. pails _._ advance 1 3 Ib. pails __advance 1 Compound tierces ____ 11% Compound, tubs _____ 12 Suasages Boldena 260 18 Liver, 2 Evankfort __ Rork) 222 og Weal) 220 Tongue, Jellied Headcheese Smoked Meats Hams, Cer. 14-16 lb. @27 Hams, Cert., Skinned 26-18 Fy @27 Ham. dried beef i Knuckles ________ @42 California Hams __ W117, Picnic Boiled Hams -. 20 25 Boiled Hams _______ re Minced Hams ______ @20 Bacon 4/6 Cert. 24 @32 Beef Boneless, rump 28 00@36 00 Rump, new __ 29 00@35 00 Liver RICE Fancy Blue Rose ____ 5.65 Banecy Head . | U1 RUSKS Huten Pea Kush Co. Brand s6 volls, per case ___. 4 do Is rOUS. per case ___. 2 us 12 rolls, per case ____"1 50 12 vartons, per case __ 1 i0 18 cartons, per case __ 2 55 36 cartons, per case __ 5 00 SALERATUS Arm and Hammer __ 3 75 SAL SODA Granulated, 60 Ibs. cs. 1 35 Granulated, 18-24% Ib. packages .._.... 00 COD FISH Middies 220 20 —* \% Ib. Pure 19% GOR oe vu Se boxes, Pure -. 30 Whole @Cod =2.2-- 0). 11% TRADESMAN HERRING Hollana Herring Mixed, Kegs -.---.--. 90 Miacd, naif bbls. ---. 9 to Mixed, bbis.: .....-__ 7 60 Mitikera, Wega -_.... 1 00 Milkers, hait bbis. -. 9 75 Lake Herring Mm Hol. lou tus. _.... € SO Mackeral Tubs, 60 Count, fy. fat 6 00 Pails, 10 lb. Fancy fat 1 50 White Fish Med. Fanev. ivy ib, 12 ae Milkers, bbls. ---.-- 18 50 KR HK OK WK Nurway __ 19 ov > lub pails 1 40 Cut Lunch 1 50 Boned, lu ib. vores __ iv SHOE BLACKENING 2 in 1, Paste, doz. --- 1 35 BK. Z. Combination, dz. 1 3d Dri-Foot, doz. ..___- 2 00 Bixbys, Dogs. ........ 1 35 Shinola, doa, —........ 9U STOVE POLISH Blackne, per doz. —- Black Silk Liquid, dz. Black Silk Paste, doz. Enameline Paste. doz. Mnaimeline Liyuid, dz. EB. Z. Liquid, per doz. Radium, per doz. eee Rising Sun, per doz. 654 Stove Enamel, dz. Vulcanol, No. 5, doz. Vulcanol, No. 10, doz. ce NR Re Ree -~ 2 Stuvoil, per doz. -_.__ ur SALT Colonial, 24, 2 Ib. --__ 95 Colonial, 36-1% —..... 1 25 Colonial, Iodized, 24-2 1 50 Med. No. 1 Bbis. ..__ 2 85 Med. No. 1, 100 Ib. bk. 95 Farmer Spec., 70 Ib. 95 Packers Meat, 50 Ib. 57 Crushed Rock for ice cream, 100 Ib., each 8 Butter Salt, 280 Ib. bbl.4 24 Block, 50 Ib... 40 Baker Salt, 280 Ib. bbl. 4 10 24, 10 tb., per bale _... 2 456 50. 3 'p., per bale _... 2 85 28 bl. bags, Table ____ 42 Old Hickory, Smoked, G80 ty oe 4 50 Free Run’g, 32 26 oz. 2 40 Five case lots ------ 30 Todized, 32. 26 oz. -. 2 40 Five case lots ..____ 2 30 BORAX Twenty Mule Team 24, 1 Ib. packages __ 3 35 48, 10 oz. packages -_ 4 40 96, %4 oz. packages __ 4 vu CLEANSERS 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 18s, box 1 90 Ron Ami Cake. 188 _-1 624 Brille 22. 85 Climaline, 4 doz. ---- 4 20 Grandma, 100, 5¢ ~--- 3 50 Grandma, 24 Large -- 3 50 Gold Dust, 100s ------ 4 00 Gold Dust, 12 Golden Rod, 24 La France Laun., vuld Dutch Clean, 4 dz. ¢ vctlagon, 96S Kise, 4US Rinse, pottess Cleanser, 48, A. Og oe Sani Flush, 1 doz. Sapolio, 3 doz —_ Soapine, 100, 12 oz. - snowboy, 100, Snowboy, 12 Large -- Speedee, 3 doz. Sunbrite, 50s Wyandotte, 43 ___.____- Wyandot Deterg’s, 24s SOAP Am. Family, 100 Crystal White, 100 Bie Jack, 60s 220. = Fels Nantha, 190 box Flake White, 10 box Grdma White Na. lus Jap Rose, 100 bax ____ Fairy, 100 box Palm Olive, Lava, 100 box Otiaggen, i270 Pummo, 100 box Sweetheart, Grandpa Tar, Grandpa Tar, 50 Trilby Soap, 100, 10c Williams Barber Bar, box Williams Mug, per doz. SPICES Whole Spices Alispice, Jamaica ____ Cloves, Zanzibar ____ Cassia, Canton - Cassia, Ginger, Ginger, Cochin Mace, Penang Mined, No. | ........ Mixed, 5c pkgs., Nutmegs, 70@90 Nutmegs, 105-110 Pepper, Black African Pure Ground in Bulk Jamaica Zanzibar Canton Corkin Allspice, Cloves, Cassia. Ginger, Mustard Mace, Penang Pepper, Bidek —.. Nutmegs Pepper, Pepper, €C Paprika, ayenne Spanish Seasoning Chili Powder, 15c Celery Salt, 3 oz. Sage, 2 oz. Onion Salt Gare Ponelty, 3% oz. Kitchen Bouquet Laurel Leaves Marjoram, 1 oz. Savory, I oz. Thyme; * oa. Tumeric, 2% oz. ___- STARCH Corn Kingsford, 40 Ibs. __ Powdered, bags ____ 4 Argo, 48, 1 lb. pkgs. : Cream, 48-L > Quaker, 7 Gloss Argo, 48, 1 lb. pkgs. Argo, 12, 3 Ib. pkgs. Argo, 8 5 lb pkgs. Silver Gloss, .8, Elastic, 64 pkgs. ‘Tiger, 48-2 22 Tiger. 50 Ibs. iq __ SYRUP Corn Blue Karo, No. 1% ~.- fKare, No. 6, 1 dz. iiue Karo, No. 10 Red Naro, No. 1% .. Ked Karo, No. &, 1 dz. Red Karo, No. 10 wide tmit. Maple Flavor Orange, No. l%&, 2 dz. 3 orange, No. 5, | doz Maple and Cane Kanuck, per gal. Kanuck, 5 gal. can .. Maple Michigan, per gal. Welchs. per gat COOKING OIL Mazola 2 dan. ......... 1 doz. Pints, Quarts, Half Gallons. 1 doz. _ 11 nn Gallons, % doz. Large 3 20 25 ne C+ OAIN Ow to Wide OS 144 box ‘ 100 box .. 5 7 50 sm. 2 Ige. $ oar 5c pkg., ‘doz. @40 eS ee ome OOK OD w-ato-~) onus TABLE SAUCES Lea & Perrin, large_- 6 00 Lea & Perrin, small_. 3 39 Pepper oo 1 60 Koyal Mint —.._.._._. 2 40 ‘fobasco, Z OZ. oo 4 Sho You, 9 oz., doz... 2 25 A-l large . 4 70 A-1 small 3 15 Caner 2 62 3 30 TEA Blodgett-Beckley Co. Royal Garden. % ae Royal Garden, % Ib. -. TT Japan Medium ee aw-- 35@35 Choice .... 4. 37@52 Parvcy 52@61 No. t Niibe . 54 1 ib pke. Site ......_. 14 Gunpowder Choice ........... 40 Maney 2 47 Ceylon Pekoe, medium —...____ 67 English Breakfast Congou, medium —______ 28 Congou, Choice __.. 35@36 Consou. Fancy .... 42@43 Oolong Medium: 22. 39 Choteo 2 45 Fang ...... 5u TWINE Coton, 3. nly cone 40 Cotton, 3 ply Balls .... 42 Wook @ nly a 49 VINEGAR Cider, 40 Grain 2 White Wine, 80 grain__ 26 White Wine, 40 grain__ 1y WICKING Ne. 6, per gross ..._ 80 No. ft, per gross 1 25 No. 2, per frogs __.__ 1 50 No. 3. per gross ____ 2 30 Peerle ss Rolls, per doz. 90 Rochester, No. 2, doz. 50 Rochester, No. 3, doz. 2 00 Rayo. per doz | 75 WOODENWARE Baskets Bushels. narrow band, Wire handles ..____ 1 75 Bushels, narrow band, wood handies _.__ st Ne Market, drop handle_. 90 Market, single handle_ 95 Market, extra ie G0 spurt. Wires Cs Ge Spl nt, medium 7 oe Splint. smal... ss 6 50 Churns Barrel, 5 gal., each .. 2 40 Barrel, 10 gal., each__ 2 55 4 tO 6 gal. per sak __ 16 Pails 10 qt. Calvan zed ____ 2 #0 12 qt. Galvanized 2 85 14 at. Galvanized ____ 3 10 12 at. Flaring Gal. Jr. 5 00 10 Qt. Tin Dairy 4 00 Traps Mouse, Wood, 4 holes. 60 Mouse, wood, 6 holes_ 70 Mouse, tin, 5 holes __ 65 Rat. wood 260 io 1 60 Rat, spring 2 1 00 Mouse, spring ________ 30 Tubs Large Galvanized ____ 8 75 Medium Galvanized __ 7 75 smali Galvanized _.__ 6 75 Washboards Banner, Globe _______- 5 50 Brass, single 6 25 Glass. singid . 6 00 Double Peerless ______ 8 50 Single Peerless ____._ 7 50 Northern Queen ______ 5 50 Universal 2002 T 26 Wood Bowls 13 in. Butter 15 in. Butter lv in. Butter i im, Butter 25 6 WRAPPING PAPER Fibre, Manila, white 05% No | Fire. 2 G66 Butchers DF 6 Kraft 22005 a a Mvaft Stripe ._.....____ 9% VEAST CAKE faric. 3 doe _. £ t Sunlight. © doa 2... 2 70 ‘uniight. 1% doz. ~i1 "east Foam, 3 doz. __ 2 70 "east Foam, 1% daz 1 35 YEAST—COMPRESSED Fleischmann, per doz. _30 MICHIGAN TRADESMAN July 9, 1930 30 IN HOOVER’S HANDS. Mapes and Oleo Bills Ready For His Signature. Two laws of the greatest importance to the food and canning industry, one designed to enlarge the definition of oleomargarine, the other requiring the labeling of canned foods which fall be- low standards and grades to be pro- mulgated by the Secretary of Agricul- ture, have been approved ly Congress during the past week and sent to President Hoover for signature. R. H. Rowe, secretary of the Ameri- can Wholesale Grocers’ Association, upon being apprised of the action of Congress in approving the canned foods bill, declared that “this legisla- tion would enable the canned products trade to advertise the quality of can- ned foods.” “Heretofore,” he said, “whenever producers of canned foods have undertaken to advertise their products, the movement has been held back by the marketing of sub-standard products. This legislation makes it possible to advertise canned foods without the handicap of sub-standard products.” This bill, the McNary-Mapes bill, is the same as that reported and passed by the House during the 1927 Congress and amends the general food laws only to the extent of granting to the Secre- tary of Agriculture the authority to require in the interest of the consum- ing public, distinctive and informative labeling of canned foods of grades be- low certain standards to he established minimum requirements. While consumer protection is the main object of the proposed bill, it is believed that it will encourage the growth and expansion of the canning industry, which has put up a vigorous battle for the Jaw. The legislation has been under consideration in Congress for nearly two years. The bill will likewise enlarge the possibilities of better credit facilities at lower rates of interest under the Federal Warehouse Act. Within re- cent months canned foods have been admitted to the eligible list of products coming under the provisions of the Federal Warehouse Act. The approval of the measure by the President will furnish an additional] guarantee as to the quality of canned products in Fed- eral licensed warehouses and_ will therefore be a very great advantage to the whole canning industry. The principal effect of the oleomar- garine bill is to add a new class of fat compounds to the definition of oleomargarine and bring it within the provisions of the oleomargarine law. This measure will go into effect six months after the President signs it. The bill adds to the present law the words “churned, emulsified or mixed in cream, milk, water or other liquid, and containing moisture in excess of 1 per centum or common salt” as prod- ucts which come within the definition of oleomargarine. It is proposed to add also “this section shall not apply to puff-pastry shortening nor churned or emulsified in milk or cream, and having a melting point of 118 degrees Fahrenheit or more, nor to any of the following containing condiments and spices: salad dressings, mayonnaise dressings, or mayonnaise products.” When the measure was sent to con- ference to iron out the differences be- tween the two houses over the words it was agreed to include also the fol- lowing: “Nor to liquid emulsion, phar- maceutical preparations, oil meals, liquid preservatives, illuminating oils, cleaning compounds or flavoring com- pounds.” This language was added to the bill by the Senate. In commenting on the original text of the measure, the House Agriculture Committee declared, “this is a class of products which have been masquer- ading on the markets of the country for three or four years under the name of ‘colored cooking compounds’ but which have been just as clearly made to imitate and to be sold for and in the place of butter as if they were falsely and fraudulently labeled ‘but- ter’ on all four sides of the cartons in which they have been packed and sold.” These compounds are made of coco- nut oil and peanut oil. The manufac- turers and their attorneys appeared in force before the committee and testi- fied to their manufacture and the mil- lions of pounds which had been sold. These fats were mixed _ together, churned in plain water, or perhaps in water with a few drops of a synthetic butter flavor which might make the m.xture smell and taste in some re- spects like butter. Representatives of the Bureau of In- ternal Revenue testified that, while they believed these compounds were in fact oleomargarine, under the existing law they were unable to take effective action because of litigation which had been begun and restraining orders which had been secured i various courts. The measure will make a sharp dis- tinction between the real cooking compounds and bogus cooking com- pounds which will entirely protect the public. Real cooking compounds, of which there are a number, never con- tain more than 1 per cent. of moisture. Moisture in excess of 1 per cent. is considered an adulteration, and it is not permitted under existing laws. The terms and conditions of the oleomargarine law subject that prod- uct to not only the most searching scrutiny of the materials of which it is made but of the conditions under which it is made, it was stated, and then of the character and business practices of every person concerned with its distribution and sale to the end that every pound must be- made, labeled, and sold as oleomargarine and not as butter. “The interests of the public, far more than either the interests of the oleo- margarine industry or the butter indus- try,” the report declared, ‘demand that these so-called cooking compounds he brought under the same scrutiny and the same regulation. We believe this will be accomplished by this bill.” Further action on the oleomargarine question will be undertaken next ses- sion, it is understood. Senator Hebert, of Rhode Island, has been promised a hearing ‘before the Senate Agriculture Committee. He will demand a fairer deal for the manufacturers than, ac- cording to him, has been granted in the present bill. Suggestions Worthy of Careful Con- sideration. Speaking of industry for ‘Cadillac, we wotider what would happen if to- motfrow imornitig the grocers of Cad- illac would tell the outside read, cookie and cake manufacturers, that they didn’t want their products any more and that they were going to sell only the products of the Cadillac bak- erties. This thought is inspired by the fact that the other day a Cadillac man called our attention to some bread and cake that he had bought at a City of Quality bakery. Both the bread and the cake were unusually good, as good as any you could buy in a grocery store that didn’t handle Cadillac bakery products. We wotider if it wouldn’t in the long run be good business for the Cadillac gro- cers to unite on this proposition and stick to it through thick and thin. It is of course, none of our business, ex- cepting as it happens to be a commun- ity proposition. It would mean a lot more business for the Cadillac bakeries and conse- quently more people employed here. It would probably mean a heavier invest- ment for the bakers themselves for they would probably have to install more machinery for heavier produc- tion. It seems perfectly foolish for Cadillac to dribble out its money to outside bakeries which don’t pay a dol- lar’s worth of taxes, contribute a cent for public purposes and whose only in- terest in Cadillac is what money it can extract from it. . There are people who complain of the product of Cadillac bakeries. There are people who always complain about something. They are a necessary evil like the fleas on the dog that David Harum mentioned. But their com- plaints would be lost sight of in the general benefit accruing from such a move. The Evening News holds a brief for the ‘best interests of the city of Cadillac and it ‘believes that any- thing that will cause more employment in Cadillac is an end worth seeking. It is no good to say it can’t be done, for it certainly can be done and fur- thermore it is worth doing. We do not advocate a boycott of outside goods but we do advocate a purchase of home goods. We do not believe that some Cadillac merchants can be at all consistent in urging Cadillac people to buy at home when they are setting the example of ‘buying out of town, that which is produced at home. It may be said that the two either not comparable or are not par- allel cases. We believe that they are decidedly, and when grocers get to- gether and agree to start patronizing Cadillac bakeries exclusively, a long running start will have been made in the “Buy It in Cadillac” campaign. It must be understood that this sugges- tion is made in the friendliest spirit, with no thought whatever of handing our grocers a rap. That is farthest from our thoughts. Cadillac boasts of some unusually good grocery stores. They are so much hetter than are found in the average town the size of Cadillac, that the town is to be con- gratulated as well as the grocerymen themselves. Which merely emphasizes the fact that they have it in their power to do a whole lot for Cadillac in the are manner we have suggested.—Cadillac Evening News. —_——_~+++__—_- Disparity in Figures Somewhere. In the interest of clear thinking about business conditions it is well to keep in mind the proneness of mortals to search premises for facts supporting their desires rather than for facts lead- ing to the cold truth. This tendency has been glaringly apparent since the unsettlement which began last fall. It has aeffcted most discussion of the commodity price decline. It has been conspicuous in nearly all outgivings concerning unemployment, Federal ad- ministration officials, setting out with the laudable purpose of relieving a difficult situation by enlarging fields of work within their control and en- couraging state authorities and busi- nes generally to do the same, have naturally magnified every bit of evi- dence indicating that their efforts have not been in vain. Critics of their methods have been swayed toward con- trary inferences by the fervor of an- tagonism. __ Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, June 25—We have to- day received the schedules, reference and adjudication in the matter of _ Delmon Esh, individually and doing business as Heights Bargain Store, Bankrupt No. 4168. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Muskegon Heights, and his occupation is that of a& merchant. The schedule shows assets of $1,291 of which $250 is claimed. as eX- empt, with liabilities of $2,068.64. The first meeting of creditors will be called and note of same made herein. The list of said bankrupt is as follows: ae City of Muskegon Heights ------~-- $ 12.23 Standard Loan Co., Muskegon Hts. 53.00 First State Savings Bank, M. H.-- 270.00 Muskegon Citizens Loan Co., Mus- business. kegon --------------------------- 50.24 Moe on Loan Co., Muskegon -- 225.00 Dickery Dick, Muskegon ---------- 50.11 E. L. Nessen, Fremont —~----------- 35.00 Ward Sutherland, Fremont ------ 135.00 Great Northern Broom Co., . Cheboygan -~-------------------- 15.00 Super Made Corwware, Chicago ~~ 76.27 Hosler’s Budget Shop, Muskegon_-_ 39.95 Muskegon Gas Co., Muskegon H. 29.09 Plough, Inc., Memphis Sobre oboe? Samuel Phillipson, Chicago ------ 211.56 RB. Kremin & Co., Chicago ---~---- 31.53 Adams Paint Co., Cleveland -~---- 26.30 Sam Samuel, Muskegon Heights_- 51.00 Wear-U--Well Shoe Co., Columbus 77.69 sord, Muskegon Heights -------- 3.50 oo M. LaCore, Muskegon Hts. 5.50 Todd Sales Co., Grand Rapids ---- i Muskegon Candy 2a oleae __ 112.00 Mi Tiersema, Muskegon ------- - : baer & Co., Grand Rapids 120.00 Consolidated Cigar Co., Grand R. 5.68 General Cigar Co., Chicago ------ 3.85 G. R. Calender Co., Grand Rapids 11.00 Robert A. Johnson Co., Milwaukee 50.08 : 3oynton, Muskegon -------- 4.31 Lees We have to-day received the schedules, reference and adjudication in the matter of Clarence M. Lutes, Bank- rup No. 4167. The matter has been re- ferred to Charles B. Blair as referee in pankruptey. The bankrupt is a resident Grand Rapids, and his occupation is that of a merchant. The schedule shows as- sets of $2,100 of which $1,200 is claimed as exempt, with liabilities of $7,690.53. The first meeting will be called and note of same made herein. The list of cred- itors of said bankrupt is as follows: City of Grand Rapids 2. $ 51.48 Oakdale Fuel Co... Grand Rapids —- Rockford Ice Cream Co., Rockford 1,500.00 John Bachelder, Grand Rapids ~~ 1,567.50 George Rydale, Grand Rapids ---- 100.00 General Motors Acceptance Corp., Grang Havids _....... 208.00 Industrial Mortgage Co., Grand R. 180.00 Liquid Carbonic Corp., Chicago__ 1,300.00 Heyboer Co., Grand Rapids ------ 200.00 National Cash Register Co., G. R. 160.00 Heyboer Co., Grand Rapids ~----- 146.67 Bayuk Cigars, Inc., Grand Rapids — 18.87 Muller-DeVos Co... Grand Rapids 1.00 Oakdale Fuel Co., Grand Rapids.__ 28.75 John O. Gilbert Chocolate Co., . WaG@kSon Coe) 4.81 Berghoff Products, Grand Rapids 3.85 VandenBerge Cigar Co., Grand R. 146.27 Mrs. Stovers Bungalow Candies a. Chicago 22 6.00 Robert A. Johnston Co., Milwaukee 40.00 Beechers Theater, Grand Rapids 60.00 G. R. Creamery Co., Grand Rapids 45.00 Consolidated Cigar Corp.. G. R. —- 7.50 A. E. Brooks & Co., Grand Rapids 28.40 Collins Ice & Coal Co., Grand Rap. 3.00 Photo Service Shop, Grand Rapids 25.00 Hazeltine & Perkins, Grand Rapids 35.18 Mich. Bell Telephone Co., Grand R. 20.00 Mills Paper Co., Grand Rapids -- 9.62 Miller Candy Co., Grand Rapids ~~ 388.37 National Candy Co., Grand Rapids 15.00 Dr. Fred G. Egerhard, Three Riv. 140.00 Drs. Grant & Huizenga, Grand R. 60.00 Drs. Charles V. Crane, Grand Rap. 19.00 G. BR. Cimic, Grand Rapids ____._ 25.00 Dr. David Hagerman, Grand Rapids 35.00 G. R. Water Works, Grand Rapids — 8.46 Rockford Ice Cream Co., Rockford 1,200.00 Great Lakes Coca Cola Co., G. R. 7.00 Ferris Nut & Coffee Co., Grand R. 48.92 Lee & Cady, Grand Rapids .._... 18.65 A. J. & A. E. Snellman, Grand R. 4.50 Consumers Power Co., Grand Rap.30.00 George Rysdale, Grand Rapids 25.00 Woodhouse Cigar Co., Grand Rap. 12.13 G. R. Gas Light Co., Grand Rapids 8.00 June 25. We have to-day received tne schedules, reference and adjudication in the matter of George D. King, Bankrupt No. 4166. The bankrupt is a resident of Assyria township, Barry county. The schedule shows assets of $17,815 of which $2,350 is claimed as exempt, with liabili- ties of $30,023.54. The court has written for funds and upon receipt of same the first meeting of creditors will be called, note of which will be made herein. June 25. We have to-day received the schedules, reference and adjudication in the matter of Ivan L. Dadd, Bankrupt No. 4165. The matter has been referred to Charles B. Blair as referee in J.ank- ruptey. The bankrupt is a resident of Ionia, and his occupation is that of a laborer. The schedule shows assets of $282 of which the full amount is claimed as exempt, with liabilities of $1,064.07. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called, note of which will be made herein. In the matter of Simon Kunst, Bank- rupt No. 3911, the trustee has heretofore filed his final report and account, and a final meeting of creditors was held June 6. Only the trustee and the attorney tor the bankrupt were present in person. Claims were proved and. allowed. The trustee’s final report and account was considtred and approved and allowed. An order was made for the payment of ex- pesses of administration and preferred claims, as far as the funds in hand would permit. There were no dividends to gen- eral creditors. No objections were made to the discharge of the bankrupt The final meeting then adjourned without date, and the case will be closed and re- turned to the district court, in due course. In the matter of William Woltson, Bankrupt No. 3984, the trustee has here- tofore filed his final report and account, and a final meeting of creditors was held Pune 6. There were no appearances. The trustee’s final report and account was approved and allowed. Claims were proved and allowed. An order was made for the payment of expenses of adminis- tration, as far as funds would permit. There were no dividends. No objections were made to the discharge of the bank- rupt. The final meeting then adjourned without date, and the case has been placed for closing and returning to the district court. in due course. June 26. On this day was held the first meeting of creditors in the matter of William D. McNamara. individually and as former partner of Jefferson Ser- vice Station. Bankrupt No. 4131. The bankrupt was not present in person, but represented by attorney George C. Brown. The presence of the bankrupt was waived by the creditors present or represented. Claims were proved and allowed. Cred- itors were present or represented by at- torneys Hilding & Hilding and by G. R. Credit Men’s Association. No trustee was appointed. The first meeting then adjourned without date, and the case has been closed and returned to the dis- trict court. as a case without assets. On this day also was held the first meeting of creditors in the matter of Glen R. Spencer, individually and as former partner of Jefferson Service Sta- tion, Bankrupt No. 4132. The bankrupt was present in person and represented by attorney George C. Brown. No trus- tee was appointed. Claims were proved and allowed. Creditors were present in person and represented by attornys Hil- ding & Hilding and by G. R. Credit Men’s Association. The bankrupt was sworn and xeamined without a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court as a case without assets. On this day also was held the first meeting of creditors in the matter of Leonard C. Boodt, Bankrupt No. 4135. The bankrupt was present in person and represented by attorneys Jackson, Fitz- gerald & Dalm. No creditors were pres- ent or represented. No claims were proved and allowed. No trustee was ap- pointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the case has been closed and return- ed to the district court as a case with- out assets. On this day also was held the first meeting of creditors in the matter of Floyd Tuttle, Bankrupt No. 4100. The bankrupt was present in person and rep- resented by attorneys Fox & Fox. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined, without a re- porter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Garrett Wiersma, Bankrupt No. 4090. The bankrupt was present in person and represented by attorneys Fox & Fox. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourned without date, and the case has been closed and returned to the district court as a case without assets. June 27. On this day was held the first meeting of creditors in the matter of Blizabeth Hayes. doing business as Martha Washington Candy Shop, Bank- rupt No. 4140. The bankrupt was pres- ent in person and represented by attor- neys Smith & Searl. No creditors were present or represented. Claims were proved and allowed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. In the matter of George D. King, Bank- rupt No. 4166. The funds have been re- ceived and the first meeting of creditors has been called for July 21. In the matter of Herman C. Hoffman, formerly doing business as Hoffman's Quality Shoe Store, Bankrupt No. 4149. The funds have been received and the first meeting of creditors has been called for July 19. In the matter of Clarence M. Lutes, Bankrupt No. 4167. The first meeting of creditors has been called for July 18. In the matter of Irving Franks, Bank- rupt No. 4152. The funds have been re- ceived and the first meeting of creditors has been called for July 18. In the matter of Bryan P. Thomas, Jankrupt No. 4137. The funds have been received and the first meeting of cred- itors has been called for July 18. In the matter of George H. Hartung, 3ankrupt No. 4157. The funds have been received and the first meeting of cred- itors has been called for July 18. In the matter of Francis H. Barnes, Bankrupt No. 3993. The funds have been received and the first meeting of creditors has been called for July 18. In the matter of Charles Nelson Tas- sell, Bankrupt No. 3949. The funds have been received and the first meeting of creditors has been called for July 18. In the matter of Basil Miller, Bankrupt No. 4159. The funds have been received and the first meeting of creditors has been called for July 17. In the matter of William Joseph Rynd, Bankrupt No. 4153. The funds have been received and the first meeting of cred- itors has been called for July 17. : In the matter of Irwin S. Gunn, Bank- rupt No. 4156. The funds have been re- ceived and the first meeting of creditors has been called for July 17. In the matter of Clyde Hall, Bankrupt Nc. 4162. The funds have been received and the first meeting of creditors has been called for July 17. In the matter of Phillip K. Boone, 3ankrupt No. 4154. The funds have been received and the first meeting of cred- itors has been called for July 17. In the matter of Leland E. Sumner, Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich Phone Federal 1944. Bankrupt No. 4161. The first meeting of creditors has been called for July 17. June 28. On this day was held the first meeting of creditors in the matter of Harry Wait, Bankrupt No. 4139. The bankrupt was present in person and rep- resented by attorney Morton Steinberg. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourned without date, and the case has been clos- ed and returned to the district court, as a case without assets. In the matter of Graphic Arts Sign Co., Bankrupt No. 3906, the trustee has filed his final report and account, and a tinal meeting of creditors was held June 6. The trustee was present. Certain creditors ‘were repredented by G. R. Credit Men’s Association. Claims were proved and allowed. The trustee’s final report and account was considered and approved and allowed. An order was made for the payment of expenses of admin- istration and a first and final dividend to creditors of 4.7 per cent. No objec- tions were made to the discharge of the bankrupt. The final meeting then ad- journed without date, and the case will be closed and returned to the district court, in due course. + The Vacant Chair. And now that I am ali alone I only want A few old pieces for my own; I ask no more; for when The skies are overcast Pray let me then Make chums of all the past. Unlike unliving things May reminiscences have wings To hover round With comforting; So near, so dear That as a summer shower Unfolds a further flower Altho its leaf is sere, Fond memory may run and play Like children yesterday. Or such a fellowship As zealots sip From hallowed cup To open up Old thoroughfares of hope. Believers never grope Unseen, alone For all the round of life inspires, Nay burns with guiding fires, To carry on. Shall I All these deny Refuse. And be unled? Forbid! But rather more enthuse As one full comforted. Charles A. Heath. Words prove nothing; deeds prove all. Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. To sell your stock of clothing, furnish- ings, shoes, or general merchandise, write Greene Sales Co., Mechanic & Pearl, Jackson, Mich. 305 Store Wanted—I want to rent a store suitable for lunch room. Harry Baker, Howell, Mich. 306 FOR SALE— BATTERY SHOP AND GAS STATION on highway U.S. 12 and 31, in town of Coloma, Mich. Wilcox’s Battery Shop, Auto Service, Coloma, Mich. 307 Millinery Shop For for twenty-five years. Fine opportunity. Sell at great sacrifice. Lyric Hat Shop, Cadillae, Mich. 303 FOR RENT—Wanted, meat market at 769 W. Main street, next to A & P, Hall’s Grocery, and West, End Drug Store. E. A. Dunwell, Main and Oakland Drive, Kalamazoo, Mich. 304 For Sale—Or might trade for an oil and gas station—a nice clean stock of shoes here. Holly Shoe Store, Holly, Mich. 292 Sale—In business I OFFER CASH! For Retail Stores—Stocks— Leases—all or Part. Telegraph—Write—Telephone L. LEVINSOHN Saginaw, Mich. Telephone Riv 2263W Established 1909 32 July a Reminder of War Days. Grandville, July 8—The month of July has many points agreeing with April in that it is one of the battle months of this Republic. Gettysburg looms as the greatest American battle which was fought at the opening of the month. : Following this yet at an earlier date in the war for the Union came the disastrous fight at Bull Run. Beaure- gard was at that time the master mind of the military forces of the South. It was he who commanded the Confed- erates in their first great victory over the Union arms. Not far from Manassas was the battle fought, and the army of the North became panic stricken and fled in wild disorder to Washington. As the humorist Artemas Ward comment- ed at that time he very much admired the Union magnificent advance on Washington. It was at this battle that Lord Rus- sell an English nobleman who went forth to see McDowell wipe the rebs off the earth was caught in the stam- pede and dashed on horseback on the return frightened out of his wits. Washington was a scene of dismav for a time since the Grand Army of the Potomac led by General McDowel flew back to the Potomac. literally routed horse, foot and dragoon. Those were stirring days with our volunteers fighting to save the Nation from destruction at the hands of armed rebels. Bull Run was the first import- ant conflict of the war for the Union and it was a complete defeat for the anti-slavery forces. Gloom, however, did not last long. A new call for volunteers was issued and soon every road and byway lead- ing to the National capital was filled with volunteers speeding to the de- fense of the Nation. The Spanish and world wars had little of the excitement that animated the opening davs of the great rebellion. John Brown's body was indeed march- ing on. From every hillside and plain of the North there flowed bodies of recruits anxious to be at the point of the next attack. Gettysburg came in ’63 and to date was the greatest battle fought on American soil. [It -may treadily be compared to Waterloo and Konnitz- gratz. That struggle came as the re- sult of Lee’s invasion of Pennsylvania in his raid North, a raid that alarmed the whole Nation as one man. Had Lee won at Gettysburg New York and other Northern cities would have been laid in ashes. General Meade, hitherto not very prominently known, led the Union forces and made a name for himself enviable in American history. Months of war are not the most pleas- ant conditions to think about, and yet only through war has the United States presumed to exist as the great- est Nation on earth. Britain's tears flowed in vain through- out a seven years’ revolution. Britain to-day stands in fear of this country as note her anxiety to secure a naval treaty that will in a manner hold America back from ‘building a great naval power. We astonished the Britons as well as the rest of the world in the War of 1812 when the bits of striped bunting that the London Times had promised would be wiped from the ocean had in- creased many fold. There is not a naval station on earth that has not saluted the Stars and Stripes of this Nation, and our influ- ence for good has been felt to the re- motest corners of the world. The story of Gettysburg has been the theme of many orations, from Abraham Lincoln’s Address down to that of President Hoover. We may well be proud of the victories we as Americans have won on land and sea. Patriotism and the flag go hand in hand. Parks, picnics, parades and all most holiday functions give Old Glory tli- MICHIGAN front of the stage. There is not a month in the calendar which has not some dates worthy of especial mention. Pickett’s memorable charge at Get- tysburg was the last aspiring effort of a great people to redeem the past and land a new flag in victory on the hills of a free state. Gettysburg has never been recognized as it should be as the last gasp of a slaveholder’s attempt to dissever the American Union. When we look back over the past and wonder what would have been the outcome had McDowell won at Bull Run we must confess that a power greater than man’s has the overseeing of affairs of nations. It was quite nec- essary for the North to lose battles at the outset of the rebellion in order to show them the real issues at stake which were afterward revealed in the emancipation proclamation, Despite the fact that no religious test has been applied to citizenship there is a line of a higher philosophy running through the acts of great Americans which seemingly can come from only God Himself. The firm structure of our Union has seemingly been ordained by spiritual powers greater than man’s which has served to keep Old Glory at the mast head despite the efforts of reds and riminals to tear it down. It is hardly necessary to say that the worship of idols is a heathen cus- tom unworthy a thought from our own citizenry. The worship of the Flag, however, is a sign of true citizen- ship and should be encouraged rather than disparaged. Let us never forget Gettysburg and Bull Run, two most interesting periods in the history of our free country. Old Timer. a ee How To Fail in Business. Pay no attention to costs. Don't keep accurate accounts. Be discourteous to customers. Neglect your personal appearance. Be content with partial success. Run unnecessary risks, Worry over trifles. Be careless. Waste your spare time. Always knock your competitors. Avoid all public and social affairs. Buy only from “good fellows.” Never admit you are wrong, Follow a hit or miss policy in ad- vertising. Be erratic rather than systematic. Don't use modern office and store appliances. Meet vour obligations only when forced to, Never study the methods of success- ful merchants. Always be “out” to salesmen. Don't plan your work. Be unfair to employes. Neglect your business education. Be easily discouraged. 3e a confirmed pessimist. 3e self-satisfied, Travel only the beaten paths. Never boost your community. Ignore the appearance of your store. Underrate your competitors. Don't use seasonable window dis- plays, nor change them very fre- guently,. Never permit your business to inter- fere with your pleasure. Never use the “dealer helps” of manufacturers, Have your store disorderly and un- clean. Ask every customer: “Do you want something?” nese AACA LEADS LAL LL ALELGES TRADESMAN Regard all promises lightly. Believe the public must come to you. If at first you don’t succeed, let it go at that, 2 > + Indifferent Voters. United States Attorney Tuttle said something very much worth saying when he told the Young Republican Club that Communism is no such men- ace to this country as are its indiffer- But there is a distinction which ought always to be drawn in ent citizens. reference to persons who fail to exer- It is highly desirable that a person who is unintel- cise the right to vote. lient or seglf-seeking should be indif- ferent to the ballot. We have entirely too many “me too” voters already, just as we have entirely too many vot- ers who look upon the ballot as a pass to favor with a political organization. The indifferent citizen who is undesir- able is the citizen who is intelligent and inclined to be public spirited and yet does not take the trouble to go to the polls. Efforts to get non-voting citi- zens to vote should be addressed to those whose votes would be cast with intelligence and a sense of the public welfare. What other non-voters need is the creation of such interest in pub- lic affairs as will lead them to inform themselves on public men and meas- ures. Until that can be achieved it is better for the community that they re- main indifferent to the exercise of the franchise. There is real danger in any movement to herd voters to the polls. +++ Gabby Gleanings From Grand Rapids. W.R. Roach has received a telegram from Washington, stating that Presi- dent Hoover has signed the Mapes bill, described on page 30 of this week's Tradesman. Mr. Roach is naturally very much elated over this outcome because of the effort he and the other members of the National Canners As- sociation made to secure the enact- ment of the measure. Reader, the wholesale fish dealer on Ottawa avenue, now re- ceives shipments of whitefish daily by George B. aeroplane from Charlevoix and other Northern fishing stations. One day last week a party of six Grand Rapids gentlemen came across the lake on the Goodrich boat. They were called at 5:30 in the morning, so as to take the 6 o’clock Greyhound bus to Grand Rapids. They waited until 8:30 for the bus to appear. They were then told that “Tony.” the bus driver, had decided to take a vacation that day and had gone fishing without no- tice to anybody. The gentlemen then chartered a taxi and made the trip without further delay. This incident speaks volumes for the consideration the Greyhound management and em- ployes have for the comfort of the traveling public. —_2~-~.-_______ Eating of Onions Sure Cancer Pre- vention. Dr. George Lakhosky, of Paris, au- thor of several profound works on the cancer problem, maintains that human beings can easily live to an average life of 150 years if they would not daily poison themselves by eating cooked meat and sterilized foodstuffs. Accord- ing to Dr. Lakhosky, one should eat July 9, 1930 at least 50 per cent. raw sustenance and, above all, plenty of onions. In the numerous countries where the peasants daily eat raw onions, as in Bulgaria, it is pointed out that not only is cancer unknown, but the longevity of the population is legendary all over the world. There, it is said, there are many persons of 120 to 140 years of age. The doctor says that if the consump- tion of raw foods, salads, fruits, vege- tables and above all, many onions were developed, cancer would be one of the rare diseases of the world. —_—_—_»++-—____ Dietitian Finds Tea Lacking in Vita- min, Claims of certain distributors of green tea that their product is a good source of Vitamin C are entirely un- founded, according to Ruth Van De- man of the Federal Economics. Jureau of Home In a recent experiment conducted by the Bureau, guinea pigs were given a diet including as much” green tea as they could drink. The remainder cf the diet was adequate in every respect except that it did not include any Vita- min C. Thus the tea was the only pos- sible source of the vitamin in question. The adverse effect of this diet on the experimental animals was regarded as conclusive proof that tea is not a source of the vitamin. ee Fall Pewter Orders Limited. Selling agents representing manufac- turers of pewter have booked only a small part of their regular fall busines: to date. the scheduled arrival of a contingent of buyers from the West and Mid West next week to provide a normal They are looking forward to volume of business. Orders placed up to the time have come from a few chain or- present ganizations and a score of out-of- town stores which have purchased goods for delivery in September. Local jewelry department stores have shown no interest in fall goods and are not expected in the until next month. market ———_+~-- Troubles and Eggs. A lot of our troubles come from eggs, Too often clerks are ready to say that eggs are ‘fresh’ when they are actually “storage” eggs, Anybody who thinks he can get away with that stuff, and satisfy gro- cery consumers, is foolish, who do that don’t think they are getting away with anything. They are just careless, but that care- lessness Some works out as badly as if they actually intended to deceive. So be sure and sell eggs, like every- thing else, for just what they are. ———_+ > ____ Five New Readers of the Tradesman. The following new subscribers have been received during the past week: E. J. Millington, Cadillac. I. T. Sherlock, Battle Creek. Geo. W. Kraft, Caledonia. R. Steinman, Rockford, Ohio. Frank A. Harvey, Los Angeles, Cal. —_+ + ~~ If the ways of yesterday govern your methods to-day, you’re a dead one. i t The Searching Finger of Fire Who wouldn’t like to have his name on the front page of the home-town parer and those of the surrounding towns, woven into a story of some big, worthwhile accomplish- ment? But suppose the story told of a disastrous fire—a fire which spread to other homes, per- haps made families homeless, some of them penniless, with helpless children clinging to despairing parents, wondering what it is all about. In the above picture you see the accusing scar of a previous rubbish fire in the rear of a retail store and in spite of it a second pile, awaiting the searching finger of fire, the stray spark, the discarded match or cigarette. Rubbish and litter is not only a serious fire hazard. It is an offense against public welfare with which no good citizen wants to be charged; because neglect of duty along these lines frequently leads to a disastrous con- flagration, bringing great loss toa community. oS = = Ry ee OF THE BAKERS ART Be 3 “ Y ¥ a i i i een a. Ghind Rapid Mich STRENGTH oie THE MILL MUTUALS Lansing AGENCY Representing the Michigan MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGAN'S LARGEST MUTUAL) AND ASSOCIATED COMPANIES Combined Assets of Group $63,982,428.15 20% to 40% Savings Made Since Organization FIRE INSURANCE — ALL BRANCHES Tornado—Automobile—Plate Glass “ut Speed Up Sales by featuring properly advertised lines The manufacturers are creating the demand and saving your time through their advertising. You realize a maximum profit with a minimum of effort in selling Baking Powder Same Price for over 40 years 25 ounces for 25c Your customers know it is a quality product . . . that the price is right. Why ask them to pay War Prices? It’s up to you to show them that you have it. Millions of Pounds Used by Our Government “ame ee Se mpeg gee ~~