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SPSS FC LOR SSS PSION oes
Forty-seventh Year GRAND RAPIDS, WEDNESDAY, JULY 16, 1930 Number 2443

 

 

 

| To The Man Who Takes My Place .

4
\
i
{ I want to give a little toast
q To a fellow I'll never know.
To the fellow that will take my place
When it’s time for me to go.
| I've wondered what kind of a chap he'll be
| And I'd like to take his hand,
\ And whisper “I wish you well, old man,”
In a way that he'd understand.
I'd like to give him that cheering word
That I’ve often longed to hear,
And give him the warm hand clasp
When never a friend seemed near.
I've gained my knowledge through sheer hard work
And would like to pass it on
To the fellow that’s going to take my place
Some day when I am gone.
Will he see all the sad mistakes I’ve made
c And note all the battles lost,
{ Will he ever guess at the tears they brought
| Or the heart aches that they cost?
But I’ve only the task itself to leave,
| With the cares for him to face,
> And never a cheering word from me

gg seman oe ee
.

 

To the fellow who'll take my place.
I wish you all success, old chap,
May your wishes be never denied,
I leave an unfinished task for you,

| | But God knows how I've tried.
| I've dreamed my dreams as all men do,
But very few came true,
And my prayer to-day, is that all these dreams
May be realized by you.
We shall meet some day in the great beyond
Out in that realm of space,
You'll know my clasp as | take your hand
And gaze into your face.
Then all our failures will be a success
In the light of the new found dawn,
And I'll wish success to the man
Who'll take my place when I'm gone.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

— LET US HELP YOU MODERNIZE YOUR STORE —

TERRELL’S EQUIPMENT
COMPANY

GRAND RAPIDS, MICHIGAN

Customers will buy attractively displayed merchandise. Terrell
steel display shelving, tables, racks, counters and special fixtures will
give a progressive appearance to your store and increase your sales.

Steel shelving equipment made by Terrell is not expensive—it soon
pays for itself in increased business.

 

 

     
        
        
       
      
   
   

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1] Ever

 

ASTERPIECES _

& QE THE BAKERS ART
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or every o occasion

= 5

 

am a a

                   

 

 

 

 

 

 

         
      

 

 

Fast Selling

Lines

mean rapid turnover of stock — less
money invested and more profit for

you. It is to your advantage to push

K C
Baking
Powder

Same Price

for over 40 years

25 ounces for 25c

The price is on the package and in all
K C Baking Powder advertising.

Your profits are always protected.

The turnover is fast.

Millions of Pounds Used by Our

‘Government

 

 

 

 

 

 

 

PRG ERED TEAS NII od

 

 

 

'

  
   
  

   
 

 

 

 

  

 

Forty-seventh Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

UBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men,

 

SUBSCRIPTION RATES areas follows: $3 per year,
‘{ paid strictly m advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cente
zach. Extra copies of currentissues, 10 cents; issues a
nonth or more old, 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.
Do You Remember?
When all school pupils walked to

school?

 

When college students wore beaver
hats and took them off to their pro-
fessors?

When people had dessert and chick-
en only for Sunday dinner, but country
ham at almost every breakfast?

When tapers, made of newspapers
by the housewife, were used instead
of matches?

When
stroyed the revenue stamps on pack-
ages which contained cigars, cigar-
rettes and chewing tobacco?

tobacco users carefully de-

When one sarsaparilla soda, or a
strawberry milk shake a week was the
average boy’s soft drink allowance?

When the sportiest thing a young
fellow could do was to hire a buggy
and take his girl to ride up and down
the streets of the town?

When the only women’s organiza-
tions were the missionary society, the
King’s Daughters and the Woman’s
Christian Temperance Union?

When young women were shocked
by the ‘‘concert” just after the regular
circus performance?

When one person’s washing for a
week cost a quarter?

When everybody along the line knew
and familiarly addressed the train con-
ductor and when he would allow his
friends to ride free or on credit?

When the poetry of Mrs. Hemens,
the works of Josephus, and Peter Par-
ley’s histories were still widely read?

When it was considered a sin for
children to play on Sunday?

When old ladies carried turkey-tail
fans to church?

When quinine was administered
without capsules, but with a bit of
bacon “to take out the taste’?

When everybody blacked his or her
own shoes every Sunday morning.

When pajamas were known merely
as clothes worn by the heathen?

When children had to go to Sunday
school, to both Sunday morning and

 

night services, and to prayer meeting
every week?

When molasses was eaten at break-
fast dinner and supper?

When people wishing to dig wells
used a divining rod cut from a peach
tree to locate water?

When a college graduate was con-
sidered a person of intellectual attain-
ment?

Well, if you remember, all these, you
weren't born yesterday!

—_2>--___

Some of the Chain Store Tactics.
1. Cleanliness.

2. Bright attractive stores.

3. Brilliantly lighted stores.

4. All goods in handy reach.

5. All goods plainly marked.

6. Clerks in white uniforms.

7. Fast turnover—elimination of

dead or slow movers, restocking daily,
selling stock from two to four times a
month.

How can the independent meet these
conditions? By complying with every
one of them (no one has any exclusive
or patent rights on any above) nor
does it cost much outlay. Many ex-
pensive stores are not modern while
many inexpensive stores are modern.
The independent doesn’t need a fine
store, he needs a clean, handy, well
lighted store with price tags on all
goods all the time. Such a store is
modern in every sense of the word.

The independent can do the same
thing and he can take advantage of the
fact that he is a local merchant, that
he knows his customers personally,

- that he is a part of the community,

that he can see to their little wants, but
in doing these latter things he will
never act as if he is on charity or that
it was anyone’s patriotic duty to trade
with him. He knows that he can’t get
business on sympathy, besides he
doesn’t want it that way.

He can cut out lost motion, arrange
his stock close to the front and “all
around him,” cut out slovenly clerks,
especially those alibi fellows who can’t
get time to wash the windows and who
can’t keep the prices on the goods. He
can weigh up his beans, dried fruits,
potatoes, sugar, etc. during quiet
other words have his gun
loaded when the birds begin to fly.
The old way reminds of the hunter
who begins loading his gun after the
birds are in the air.

Many independents are now. utiliz-
ing their natural advantages together
with the better tactics of the chains,
they are not talking about competition,

hours, in

they are busy, the days are not half so
long as formerly, their business is more
interesting and there is no force in the
world that can beat them provided
they stay in there and pitch.

Bad as it is the grocery business is
to-day better by odds than the ma-
jority of other businesses. Farmers,
bankers, dry goods men are all having

GRAND RAPIDS, WEDNESDAY, JULY 16, 1930

it harder than the grocer. It requires
hard work and thinking in any line
now, and we don’t mean maybe.
Junius D. Roberson.
—_—_»>+
Have You Time To Increase Sales?

A “Do You Know?” policy has re-
cently been adopted by a certain up-
to-date grocery and market with in-
creasing success. The time-worn roll-
call of “Do you need any eggs, butter,
sugar, coffee, nice fruits, bakery goods,
fresh vegetables,” etc., has been dis-
carded for information concerning
some foods for sale, as “Do you know
that these peas which are ungraded
for size are lower in price than the
graded, and are excellent flavor?’ Or,
perhaps, if the customer has _ just
bought a can of salmon, “Do you know
that the salmon bones have a definite
nutritive value and shouldn't be thrown
out?”

Food is an interesting subject to
every person, since every person is a
consumer. Housewives especially are
vitally interested in helpful facts con-
cerning food, and this sort of service
gets new customers. In the morning,
when clerks are not rushed, there is
often a moment or two when informa-
tion can be given. Women who shop
in the morning are usually the careful
buyers. They buy early in order to
get the best values for their money,
and. they are eager to learn facts by
which they can profit.

They will be interested to know of
the different types of tomatoes and the
purpose each serves; for example, be-
sides the regular tomatoes with which
everyone is familiar, there are stewed
strained tomatoes, which can be used
for tomato drinks; ready prepared to-
mato juice cocktails in tin or glass;
tomato puree and tomato pulp, both of
which are excellent for soups and
sauces—the puree being slightly seas-
oned and the pulp unseasoned; tomato
sauce which is thicker than the puree,
but not as thick as most of the soups,
of various kinds: and
paste,
spaghetti, ravioli and other Italian fav-

tomato soups
Italian tomato excellent for
orites.

Be sure that your customer gets the
right food for the right purpose. It
takes only a moment for the clerk to
give this information, but it takes a
long time for the customer to forget
that she was sold the wrong article,
and thereby ruined her dinner.

eae
University of Wisconsin Condemns
Chain System.

Throughout the United States, and
even foreign countries, the University
of Wisconsin is known for the thor-
oughness, the independence, the un-
biased viewpoint and the accuracy of
its research.

Recently a group of students of that
Institution, working under Faculty di-

Number 2443

rection, made an exhaustive study of

1 = 1 °
chain-store growth and progress in the

United States. They accumulated an
erpormous amount of statistical infor-
mation. Their conclusions, briefly,
summarized, are these:

“We are on tl

ing, or allowing to be established. mer-

1

c hi
of establish-

79

rl

cantile feudalism, as well as industrial

feudali

 

m. Thirteen per cent. of the
population of the United States owns
ninety per cent. of the wealth. Ninety-
five corporations made fifty per cent.
of hundred

last year’s profits. Five

thousand independent dealers, or one

in every three, have gone down before

i years at

the present rate, ninety per cent. of the

independents will be out of business.”

That is not our prediction. It is the

prediction of a very advanced group of
‘

+ ait Bas Seto > er
students, working under

faculty di-

rection, who have made a_ profound
and comprehensive study of the mod-
ern trend of business in the United
States.

—__- -

Harvard Business.

We have recorded, we believe, in
these columns the saying of the wise
father who wouldn't permit his son to
change from Yale to Princeton because
he wouldn't saddle him with the sup-
port of two universities throughout his
adult life. For the graceful eliciting
of that

support Harvard has now in-

vented a perfectly new and_ perfectly
good instrument. “The Two Hundred
Fifty Associates of the Harvard Busi-
ness School’ will cheerfully cough up
$1,000 apiece annually, thus establish-
ing for the school an income of a quar-
ter of a mililon dollars. The plan has
the virtues of swank, simplicity and
compactness. alumni
fund contributed to in Jarge or small

Instead of an

amounts by almost all graduates, or
instead of the twenty-fifth re-union gift
of $100,000, alma mater gets big mon-

ey, gets it with speed and certainty
and taps but a selected list of her tap-
Which is,

soft for alma mater.

pables. so to speak, pretty
College men, one
and all, will have to acknowledge that
the Harvard School of Business knows
its business,
So es
Seven New Readers of the Tradesman.
The following new subscribers have
been received during the past week:
Martin Bros., Indian River.
John I. 3
C. E. Neaman & Co., Grand Rapids.
Andree North Muskegon.
Meinerts Hardware Co., Whitehall.
Boop

Gibson, Battle Creek.
Bros..

Lavender, Newberry.

Chas. W. DeLange, Grand Rapids.
Se a Ez
C. F. Mansfield, dealer in general

merchandise at Lakeview, renews his
subscription to the Tradesman and
“We regard the Tradesman as
the best periodical that comes to us—
clear cut and right to the point.

says:

 

 

2

MICHIGAN

TRADESMAN

July 16, 1930

 

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion,

A Brooklyn store advertised dresses
at $1.74, describing them as “handker-
chief linen.” Complaint that the ma-
terial was not linen was found to be
unjustified.

A midtown department store offered
chintz bedspreads at $1.69—“all fast
colors!” One of these bedspreads pur-
chased by the Bureau changed color
noticeably in one washing. The store
promised a better verification of all
such terms as “fast color.”

A Fifth avenue specialty shop had
on sale ladies’ underwear bearing the
store label which read, “This garment
of a non-run material—a
rayon.” The Bureau found that the
fabric did run. At the store’s request
the Bureau discussed the matter with

is made

the manufacturer who agreed to dis-
continue the label.

A Fulton street department store
advertised, linen-like
The advertisement said that
the material was a crisp voile that
looks like linen but it neglected to
state what the materia! actually was.
It was called to the attention of the
store that terms such as “linen-like,
silk-like,” etc., are confusing and have
been the subject of rulings by the Fed-
eral Trade This store
will not use such terms in the future.

Suits were advertised by a men’s
furnishing organization having several
uptown stores as “tailoring all done
by hand.” It found to be in-
accurate and so reported to the adver-
tiser. The claim was omitted in sub-
sequent advertisements.

Several stores advertised as “all
silk” hosiery which was found to be
interlined with lisle at the hem and
feet. In no case will there be a repe-
tition, the Bureau was informed.

Lingerie was advertised in a circular
mailed by a Fifth'avenue store as “pure
dye crepe de chine.’ And, further,
“this garment is made of 100 per cent.
pure silk without artificial weight in
it.’ One of the garments purchased
by the Bureau was found to be exactly
as described. The suspicion of the
complainant was hereby removed.

Five thousand two hundred and fifty
pairs of shoes offered by a
3rooklyn store at $2.49 and described
3ureau shoppers

“____hlousettes
voile.”

Commission.

was

were

as “hand-turned.”
found three makes of shoe included in
the sale. One of them had welt, and
not turned, construction. These shoes
when again advertised were properly
described, following the Bureau’s re-
port to the advertiser.

A downtown department store of-
fered diamond jewelry, stating that
“the diamonds are perfect.” Many

of these diamonds examined by a
representative of the Bureau contained
imperfections which could be seen
when viewed through a jeweler’s loupe.
They were not properly described as
“perfect,” according to rules of the
Federal Trade Commission.

Customers who had already
chased these diamonds were informed
of the misdescription by the store
which promised accuracy in future ad-
vertisements.

The instances mentioned are only a
few of the matters investigated and

pur-

corrected during the past month. Not
all complaints are justified and the
Bureau is always glad to lift any sus-
picion of inaccuracy which may be
found to be unjustified. For example,
complaint was received that a certain
lot of advertised shoes were not hand-
turned as descrbed. But shoe au-
thorities to whom the Bureau’s pur-
chase was submitted agreed that the
description had been accurate. Linen
handkerchiefs at a low price although
suspected of being cotton were found
by test to contain no cotton whatever.

A local furrier had been brought be-
fore a Magistrate on a charge that he
had sold as “silver fox’? two scarfs
which were dyed and pointed. The
woman who believed herself defrauded
came to the Bureau for help on the
advice of the District Attorney. The
Bureau arranged with one of its mem-
bers within an hour to have a fur ex-
pert in court. He found the scarfs
were silver fox, of a low grade. The
Magistrate dismissed the complaint.

N. Y. Better Business Bureau.

An individual distributor of toy air-
planes signed a stipulation with the
Federal Trade Commission agreeing to
cease and desist from use in his ad-
vertising matter of the word “manu-
factured” in any way that would de-
ceive purchasers into believing that
he owns, controls or operaes a factory
wherein are fabricated the articles he
sells. He will also stop publishing
advertising matter which does not ac-
curately represent the products he
sells or the result to be obtained by
heir use.

———_++>__
Undertakes an Answer To Daniel
Strange.

Greenville, July 15—I was just cited
by a friend to an article in the Michi-
gan Tradesman by Daniel Strange.
He did not give his address. It may
be in Mexico or Russia. His article
was intended for a reply to one of
mine, but he only answered one of my
questions. In saying that a United
States Treasury 1ote was the same as
a bond except the interest, he did not
seem to know that we have had mil-
lions in treasury notes with interest.
In this acknowledgment he repudiates
his main support for the gold standard
and that the interest on the bond made
it secure is that the consideration with
the banker when we take a note to hm
to be cashed. Try it and see. He said
that what made the greenbacks good
was that the Government had gold to
redeem them, but that they did not
have a dollar in gold at that time. The
greenback was created on honest p7in-
ciples and by the authority of the con-
stitution, but the gold standard sys-
tem was devised by money sharks and
for their interest. :

He says we don’t pay interest on
our mediums of exchange. Let us see.
Didn’t we give bonds drawing interest
for the money to carry on the kaiser’s
war, and if not, why are we paying
one and a quarter million dollars a day
interest. Now we did not use the
bonds for a medium of exchange, but
if we had had a man like Lincoln, we
would not be paying interest to such
an extent to-day. And he failed to
tell me where Congress got their au-
thoritv to create the rotten gold stand-
ard svstem, and he says that legal
tender means unlawful. That must
be the reason they made gold legal
tender, and he did not say why al'
money should not be legal tender, if
any, and that the states could coin
money but it must be gold. Accord-
ing to the constitution the power to
coin is confined to Congress. Then if

the legal tender act does not increase
the power of money, why did the
greenback depreciate when it was
changed from full to partial legal ten-
der? Why did greenbacks command
a premium over gold when they were
full legal tender? He says that those
who are upholding the present system
cf money are causing the people of the
United States unnecessary expense.
This remark is an awful knock on the
system that he is supposed to defend
and he told us that the Democrats
voted for silver in 96 and should have
mentioned that in ’88 the Republicans
declared for free silver in their plat-
form. I wonder if the gentleman knows
the meaning of free silver considered
in politics.

He speaks of the National banks.
Yes, they are a dandy thing for the
people. The bonds deposited by the
banks are exempt from tax and draw
three and a half and four per cent.
Then the banks loan the money they
get through the bonds for from seven
to twenty-four per cent. and the peo-
ple pav all this interest to get the Na-
tional bnk notes into circulation. So
vou see how we pay interest on our
medium of exchange.
ment should control the power of 1S-

sue. Then all the cost of getting our
money into circulation would be the
paper and printing and every dollar

would be worth one hundred cents.
The promise to pay our money is just
as hollow as a stove pipe. This money
is not to be redeemed. If so, it would
soon be out of circulation and condi-
tions would be very serious as the cir-
enlation of money to a nation is the
same and as necessary as the blood to
1 nerson's body, and the absence of
it is the foundation of our trouble to-
doy. conrbined with the great dis-
advantages of our inefficient and ex-
travagant Government.
E. Reynolds.
—_—__2>2++>____

When On Your Way. See Onaway.

Onaway, July 15—When Rev. Cross-
land. of Pontiac, who is spending his
vacation at the Black river ranch on
Silver lake, caught his nine pound
pickerel and five pound bass. he lost
no time in having his p’cture taken
with his catch and no barefooted boy
ever felt anv prouder of a string of
fish than did his Reverence. The
smile on his face will remain with him
unt!] he reaches Pontiac and his con-
e-eration will be verv apt to have
their sermon mixed wth fish stories.

Members of the United States De-
partment of Agriculture out of Lan-
cing are conducting a harberry eradica-
tion in our county. The county, every
foot of it, is being scoured by these
active. energetic voung men. They
are jollv, good fellows who seem to
enjoy their work, but so far have
found no bushes except a few under
cultivation within the city limits.

C. Oscar Strand, of the G. Lasher
Corporation, of Detroit, has arrived,
bringing his familv to remain for the
simmer at their cottage on Black
Take, but Mr. Strand is returning to
Detroit.

Mavor Weingart is publishing a re-
auest that all burdock and noxious
weeds be destroyed. Considerable
work has been done along this line
and the vacant lots which were plant-
ed to flowers under the supervision of
Mr. Karr are now blooming. What a
transformation!

Henry Prentiss and wife, of North
3ranch, have been stopping at Har-
mony Inn for a few days. Henry was
formerly employed at the Onaway
State Savings Bank and is now work-
ine in that capacitv in North Branch.
How a man of Henry’s avoirdupois
‘an navigate the trout streams and
avoid floundering is a miracle.

Harry A. Codde and wife, of De-
troit, are occupying their summer
home on Codde beach, Black Lake.
Near the mouth of Rainv river on Mr.
Codde’s property is a big beaver dam
nd pond, said to be the home of the

The Govern-:

largest colony of beaver in the Lower
Peninsula. Squire Signal.
—_+-.____
Three Different Water Layers Found
in the Ocean.

The ocean, which to the popular
mind represents merely a large body
of salt water, is really not so simple
as that. Researches under auspices of
the Carnegie Institution of Washing-
ton reveal that there are at least three
different kinds of water in the ocean.
This find is based to a large extent on
determinations of the
Carnegie, which
was destroyed with the loss of Cap-
tain Ault and the cabin boy in West-
ern Samoa last November.

Analysis of the

the deep sea

non-magnetic ship

various water
samples collected by the Carnegie
party shows that the ocean may be
divided into three layers, according to
a recent report to the American Geo-
physical Union. First of all there is
a layer where active plant and animal
life is maintained. Beneath this is a
middle layer in which a decomposit:on
of organic remains takes place. Fur-
thest down is water that has been con-
ducted from polar regions.

The topmost layer contains large
quantities of valuable dissolved oxy-
gen, but low values of phosphates,
silicates-and hydrogen in concentrated
form. In the second layer oxygen
values are low, but quantities of phos-
phates and silicates are relatively high.
The third layer tends to compare with
conditions of the surface water.

With the aid of a shotgun and a
stop-watch the scientists were able to
determine the distance to the bottom
of the ocean when the sonic depth-
finding apparatus aboard the ship was
broken.

The apparatus improvised to re-
place the broken device consisted of
a steel breech just long enough to
hold a 16 gauge shotgun shell, which
was screwed into one end of a length
of brass pipe. The pipe acted as a
holder and guide for a heavy
firing pin dropped into its upper end.
The shell end was held a foot or two
below the surface.

steel

Hydrophones were
used to pick up the echo of the shot
and a stop-watch measured the elapsed
time.

—_—_++.+___
What Better Store Lighting Accom-
plishes For Merchants.

1. Adds attractiveness and value to
the merchandise.

2. Permits closer and more accu-
rate inspection of goods, thereby cut-
ting down the returns and exchanges.

3. Creates an impression of up-to-
dateness, cleanness and neatness.

4. ‘Creates an atmosphere of cheer-
fulness that makes for congeniality and
courtesy on the part of the salespeople.

5. Saves rent for the store in the
middle of the block by enabling it to
compete with the corner store.

6. Attracts trade from the poorly
lighted store.

7. Makes possible to use effectively
every foot of floor space by eliminating
dingy corners,

8. Brings out the true color and
texture of the goods.

9. Doubles the attractiveness and
salespower of display windows.

10. Pays for itself many times over
by selling more goods,

 

 

 

 

    
 
  
  

ne A, ae ie ae

:

 

July 16, 1930

MICHIGAN TRADESMAN

 

»

All Leaders in their Lines—Controlled by Western Michigan

Grocer Company~—Grand Rapids, Mich.

WESTERN MICHIGAN GROCER CO.

announces the franchise for

PURE GOLD FLOUR

“A Home Flour For Home People”
Has Satisfied For Forty Years

KING MILLING COMPANY

LOWELL, MICHIGAN

SSE Se SS

“Q” FOR QUALITY

WESTERN MICHIGAN GROCER
COMPANY
announces the franchise for
“Q” Brand
MACARONI
SPAGHETTI
PLAIN AND EGG NOODLES

 

So

2. oe
cots

Manufactured by

THE JOLIET
MACARONI CO.

JOLIET, ILL.

 

WORLD’S LARGEST EXCLUSIVE
VEGETABLE PACKERS

STOKELY’S
FINEST
FOODS

  

STOKELY PLANT LOCATIONS

WISCONSIN INDIANA TENNESSEE
Cumberland Greenwood Newport
Frederic Peru Sevierville
Milltown Tipton ; Tellico Plains
Ladysmith Whiteland Pigeon Forge
Clearlake Anderson Jefferson City
S. Beaver Dam Jeffersonville
Deputy
DELAWARE
Rehoboth

STOKELY BROS. & CO.

Ewecutive Offices
LOUISVILLE, KY.

WESTERN MICHIGAN GROCER CO.
announces the franchise for
PARAMOUNT

MAYONNAISE
SANDWICH SPREAD

and a complete line of

PARAMOUNT FOODS

oppo tata iy BETTER CAN BE PACKED

NGA Yar §

x, PEACHES

H. G. PRINCE é & COMPANY

FRUITVALE, OAKLAND, CALIFORNIA

 

 

    

and that Famous RED TOP
QUALITY Remains the Same

 
 

~@ quality that means perfeci satisfaction
. +. @ quality, favor and richnese that ts
cesponsible for the tremendous growth of
RED TOP everywhere!

    
  

  
  

    
 

  
  

We couldn't make it better (it is che
VERY BEST) so we made it BIGGER ...

NOW FULL 3 LBS. Try it! Hy

Taste [t/ Smell It7 Ts
HS ENTIRELY Different/ [hte

RED TTT a

CEG IMPROVESTHE FLAVOR | At All Dealers

    

Y}

     
 

  
    
   

 

4

MOVEMENTS OF MERCHANTS.

Lowell—T. E. Richmond, of Ionia,
succeeds John Yeiter in the restaurant
business,

Harvard—The Harvard Warehouse
Co. has increased its capital. stock from
$2,000 to $5,000.

Allegan—The A. & P. store on Hub-
bard street, has surrendered its lease
and quit business at that location.

Kalamazoo — Brown’s Pet & Seed
Store, 324 West Michigan avenue, is
closing out its stock and will retire
from trade.

“Constantine — Hutton & Hotchin,
hardware dealers, have sold their stock,
store building and fixtures to A. J.
Smith, recently of Ionia, who has taken
possession.

Bay City—Al’s Fish Market, 122 In-
graham street. has been incorporated
with an authorized capital stock of
$1,009, all of which has been subscribed
and paid in in cash.

Flint—The Capitol Drug Co., 1506
North Saginaw street, has been in-
corporated with an authorized capital
stock of $4,000, all of which has been
subscribed and paid in.

Munising—Octave Perry, who re-
cently purchasd the Munising Hotel,
has had it remodeled and refurnished,
adding a private dining room and a
cafe. It is now open for business.

Detroit—The Farm Crest Baking
Co., £845 Russell street, has been in-
corporated with an authorized capital
stock of 1,000 shares at $1 a share,
$1,000 being subscribed and paid in.

Lansing—J. V. Sheap has sold his

interest in Sheap’s Seed Store, 114
East Ottawa street, to the Sunshine
Seed Stores, Inc., who will continue

the business under its own name.

Kalamazoo—Sam Willage and Sam
Gerber, owners of the Economy Mar-
kets, have opened the Economy Bakery
at 1950 Portage street. It will be un-
der the management of Sam Willage.

Holland—James Westrate has pur-
chased the interest of his partner, B.
H. Mead, in the Mead & Westrate dry
goods and women’s ready-to-wear ap-
parel, stock, 15 West 8th street and
will continue under his
own name,

the business

Detroit—An involuntary petition in
bankruptcy has been filed against Alice
(G;aynor, individually and as copartner,
trading as Vogue Fur Shop, by John
McNeill Burnes, representing Rosen-
berg Bros., $1,000; Harry Lyon, $1,000;
Giltner, $260.

Detroit—The Twenty-
One Gratiot Avenue Corporation, 3646
Mt. Elliott avenue, has been incorpo-
rated to deal in general merchandise
with an authorized capital stock of
$0,000, $10,000 of which has been sub-
scribed and paid in,

Detroit—The Pattison Coal Co. has
merged its business into a stock com-
pany under the style of the Pattison
Coal & Supply Co., with an authorized
capital stock of $20,000 preferred and
1,000 shares at $1 a share, $21,000 being
subscribed and paid in,

Detroit — Involuntary bankruptcy
proceedings have been filed in the U.
S. District Court here against Bernard
Serman, retail dry goods, 658 Gratiot,
by Irwin I]. Cohn, attorney, represent-

Sam
Sixty-Three

MICHIGAN

ing I. Shetzer Co., $256; Rice & Ash,
$160; Broder Bros., $193.

Kalamazoo—Albert F, Culverhouse
has merged his fuel business into a
stock company under the style of the
Culverhouse Fuel & Supply Co., 1737
East Lake street, with an authorized
capital stock of $50,000, $29,690 of
which has been subscribed and paid in.

Detroit — Involuntary bankruptcy
proceedings were filed in the U. S,
District Court here against Isadore
Taube, retail dry goods, 4650 West
Ford street, by Irwin I. Cohn, attor-
ney, representing Davidson Bros., $85;
Jacob Burrows, $80; Rice & Ash, $361.

Detroit—Jacob Shurgin has merged
his heating and plumbing business into
a stock company under the style of
the Superior Plumbing & Heating Co.,
241 Hendrie street, with an authorized
capital stock of $10,000, of which
amount $5,000 has been subscribed and
paid in.

Grand Rapids—The Hickok Special-
ties Co., dental supplies, has merged
the business into a stock company un-
der the style of the Hickok Electro
Laboratories, 23 Division avenue,
South, with an authorized capital stock
of $100,000, $10,000 of which has been
subscribed and paid in in cash.

Detroit — Involuntary bankruptcy
proceedings have been filed in the U.
S. District Court here against Bertha
Wein and Goldberg, indi-
vidually and copartners as Wein &
Goldberg, retail dry goods, 1400 Hol-
den avenue, by Irwin |. Cohn, attor-
ney, representing Levin Glove Mfg.
Co., $15; Broder Bros., $600.

Owosso—The W. R. Roach & Co.
has established a new high record for
number of people in its employ in the
Owosso area during the past two
weeks, with a total of 770 persons em-
ployed in its various departments, Of
the total number, approximately 450
worked in the plant, the rest being
employed at the various stations and
viners in the surrounding territory.
There are seven such stations, located
at St. Johns, Chesaning, Bannister,
New Haven, Venice, Kerby and West
Owosso,

Detroit—The Retail Merchants As-
sociation of the: Board of Commerce
approached the task of stiffening up
their returned merchandise rules with
a great deal of care. Such a sweep-
ing change in the merchandising pol-
icy of all of the big stores is a mat-
ter to be handled gently. However,
with the character of men on the Board
of Directors of the Association, and
the advice they were able to give, the
job was done. The result has been
general approbation. Newspaper edi-
torials have been complimentary and
housewives realize that the merchants’
newly adopted rules are eminently fair.

3enjamin

 

Manufacturing Matters.

Charlotte—The Fremont Kraut Co.
has increased its capital stock from
$25,000 to $250,000.

Stambaugh—The Peninsular Silver
Fox & Fur Co. has increased its cap-
ital stock from $50,000 to $75,000.

Detroit—The Allen Air Turbine
Ventilator Co. 14th. and Howard

 

TRADESMAN

streets, has changed its name to the
Allen Corporation.

Detroit—The National Stair & Cab-
inet Co., 14265 Birwood avenue, has
increased its capital stock from $2,000
to $5,000.

Detroit—The Ritter Cigar Box Co.,
Inc., 515 Lieb street, has merged its
business into a stock company under
the same style with an authorized cap-
ital stock of $100,000, $50,000 of which
has been subscribed and paid in,

Kalamazoo—Charles H. Triestram
has sold his interest in the Metzger-
Triestram Sheet Metal Works, 119
West Cedar street, to Frank Overloop
and the business will be continued as
the Metzger-Overloop Sheet Metal
Works.

Muskegon — The Dental Research
Co., manufacturer of dentistry prod-
ucts, has been incorporated with an
authorized capital stock of $100,000
preferred and 100,000 shares at $1 a
share, $16,000 of which has been sub-
scribed and paid in.

Pontiac — The Universal Steering
Arm Incorporated, 256 South Saginaw
street, has been incorporated to man-
ufacture and deal in steering arms for
automobiles, with an authorized capital
stock of $2,000, $900 of which has been
subscribed and paid in in cash.

Adrian — Announcement has been
made by Lawton Church, manager of
the Adrian branch of the Electric
Auto-Lite Co., that the company’s fac-
tory building on West Maumee street,

. Adrian, is being vacated and that in

the future the company will centralize
its operations in its Toledo plant. The
Adrian factory has been closed since
May 21.

Manistee—Purchase of the Coakley
Leather Co. plant and-equipment by a
group of business men through J. H.
Lang, of Det.roit, has been announced
by H. L. Campbell, Manistee city at-
torney. The plant will be in operation
by Aug. 1 with an employment of
thirty persons. It will operate under
the present name for the time being.
The new concern will manufacture a
line of leather goods.

——_+~--__
Corporations Wound Up.

The following Michigan corporations
have recently filed notices of dissolu-
tion with the Secretary of State:
l.evenson-Miller Co., Detroit.
Charlotte Leather Belting Co., Detroit.
1,/Anse Oil Co., L’Anse.

North American Mogtgage Corp., De-
troit.
Wayne County
Corp., Detroit.

J. Kelsey McClure, Inc., Detroit.

Dowd Distributing ‘Co., Detroit.

Criswold Hotel, Inc., Detroit.

Pfeffer-Hillger Land Co.

German Pantry, Detroit. °

Youngstown Pressed Steel Co., Detroit

Shore Drive Building Co., Detroit.

Hale’s, Inc., Detroit.

Artdraft Lithographing Co., Detroit.

Vixson Co., Detroit.

Articulator Co., Detroit.

Rossville Commercial Alcohol
Detroit.

Holland Cabinet Shops, Holland.

C. A. Bishop & Sons, Inc., Grand

Rapids.

Highland Park Paint and Glass Co.,

Highland Park.

Aviation Construction Co., Fordson.

American Laundry and Dry Cleaners,
Lansing.

Dixie Transit Co., Kalamazoo.

Bond & Mortgage

Corp.,

   

July 16, 1930

White Eagle Oil
Menominee.
Oilgas Equipment Corp., Detroit.
H. C. Pugh Chemical Co., Detroit.
National Burner Co., Detroit.
Wayne Printing Co., Detroit.
Quebradilla Mining Co., Detroit.
St. Mary’s Land Co., Detroit.
Melling Machine Co., Jackson.
Bank of Detroit, Detroit.
Automatic Guard and Signal
Grand Rapids.
Mt. Hope Realty Co., Lansing.
Gillespie & Suliburk, Inc., Detroit.
Mercantile Discount Corp:, Detroit.
Detroit Photo Type Corp., Detroit.
United States Acceptance Corp., De-
troit.
The Cusenza Furnace Appliance Sales
and Distribution Co., Detroit.
Westgate Land Co., Detroit.
National Garages, Inc., Detroit.
Pohl-Brenner Co., Detroit.
Super Heat Oil Burner Co., Muskegon
General Industrial Alcohol Corp., De-
troit.

& Refining Co.,

Corp.,

—_>+>___

Gabby Gleanings From Grand Rapids.

The sympathy of the fraternity goes
out to Walter F. Ryder, the long-time
hardware salesman, 648 South Pros-
pect avenue, over the unexpected
death of his mother, Frances A. Ryder,
which recently took place in the home
of a friend on Ottawa avenue. Death
was sudden as the result of heart dis-
ease, resulting from hardening of the
arteries. The funeral was conducted
by Rev. D. T. Williams. Interment
was in Garfield Park cemetery. De-
ceased left two children—Walter and
Edward, who resides at North Park
and travels for the Beckman-Dawson
Co., of Chicago. Mrs. Ryder was 73
vears of age and had lived a very use-
ful life.

Nison Tregor, the Russian sculptor,
has completed a bust of ‘Dr. Wishart,
which the latter’s many friends pro-
pose to place in the church as a tribute
of their esteem and affection. The
bust, when completed in bronze, in-
cluding a marble pedestal, will cost
$1,500. A plaster cast of the bust may
be viewed in the pastor’s office in the
church.

—_+ +
Resolutions and Firearms.

An Ohio bark, sometime ago, pur
chased several high-priced guns for
daylight holdup protection. Not long
afterward the matter of danger in
using firearms when customers are in
the bank was brought up and_ the
board of directors passed a resolution
forbidding employes to use the guns
that had been provided. Thus the
board, by its own action, counteracted
the expense that had been previously
authorized.

It has usually been found that the
presence of methods of protection and
the advertising of the fact, together
with regular target practice to keep
employes familiar with the use of the
protective devices, has prevented hold-
ups from taking place. While it oc-
casionally happens that a bank em-
ploye needs to protect the bank by
firing a gun within the building, it is
the exception rather than the rule.

—_+++____

The manager of the Belveder Hotel,
Charlevoix, writes: “We are always
glad to have this weekly edition and
glad to place it at the disposal of our
guests, whom we find take special in-
terest in the splendid type of informa-
tion it contains.”

 

 

 

 

 

LADS OES A LEELA ODEN AN 4 Sanaa
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REMERON ATE LCI AT SN —--§ ea

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July 16, 1930

MICHIGAN

TRADESMAN

 

Essential Features of the Grocery
Staples.

Sugar—Jobbers hold cane granulated
at 5.40 and beet granulated at 5.30.

Tea—The week has been rather
quiet, so far as the first hands tea busi-
ness is concerned. The holiday caused
quite a slump, which has not yet been
recovered from. There are no big or-
ders for anything and prices are about
where they were. Everything is quiet
and practically unchanged.

Coffee—The market on Rio and
Santos coffee, green and in a large
way, speaking both of futures and spot
coffee, has taken a rather decided
slump since the last report, the decline
being as much as 2c per pound. The
situation in Brazil continues very unsat-
isfactory and there are many who be-
lieve that the Rio and Santos market
has not yet reached bottom. Rio No.
7 standard grade of Rio coffee is now
selling at 7'4c green and in a large
way, which is the lowest price in
many years. It is a buyer’s market
from top to bottom. Milds have de-
clined a small fraction in sympathy
since the last report. The cause of
the slump is entirely the oversupply of
coffee, which is entirely too heavy to
be carried even with the recent loan.
They are now talking about destroy-
ing the enormous surplus in Brazil.
The jobbing market on roasted coffee
is weak in sympathy with green.

Canned Fruits—It is reported from
California that the pack of apricots
this year may be curtailed somewhat
by canners. In the first place, the
crop will not be large, and secondly,
the prospect of large production of
other fruits has discouraged canners,
who, with an estimated carryover from
last year of 1,100,000 cases of ’cots,
have little intention of making a heavy
pack this year. The curtailment of
the California peach pack will save the
day on that line, to a certain extent,
if it can be strictly carried out. Prices
were still pending announcement last
week and it is now held that they may
not come out for another week. Very
low levels are expected.

Canned Vegetables— Continue to
meet with little attention, and there is
no general activity in any item in the
list. There are some weak sellers re-
puted to be shading the prices on green
string beans, but as there are wide
differences in ideas on quality, little in-
formation can be gleaned from quota-
tions on this vegetable. Southern to-
matoes .were likewise quiet, with quo-
tations unchanged. Demand for all
vegetables has been slow during the
last two weeks, and orders have run
to small quantities. Future business
in these items has likewise been dull.

Dried Fruits—Forty thousand acres,
one-half of the remaining tonnage to
be signed up by California growers in
order to put the Farm Board raisin
control in effect, was obtained on the
Coast on Thursday, according to wires
received here yesterday. ‘The success
of the campaign seems assured, be-
cause the acreage signed was that of
the so-called “key growers,” and it is
probable that the others will follow
suit to complete the required 85 per
cent. Monday night was the dead line
set for the sign-up, and so confident
is the trade now that the remaining
40,000 acres will be signed that con-

siderable business has been done here
on the strength of its success. The
raisin problem is taking most of the
attention of the dried fruit trade. As
for the spot market, trading is of
minor proportions, although the usual
small routine orders have been re-
ceived by local operators. Some lower
lists have been made by certain sellers
of peaches, but no general sharp de-
clines took place. The prune market
is featured by a continued mixed up
condition of old cheap fruit being offer-
ed as 1929 Santa Claras, but the mar-
ket on genuine three-district 1929 crop
prunes is steady. Business in prunes
is of routine proportions. Prices on
1930 prunes are expected by some of
the local leading
Coast packers, but up until yesterday
no opening lists had been received.

representatives of

Canned Fish—The demand is. fair,
but without any change in price. New
crab meat prices from Japan are ex-
pected shortly. Buyers believe they
will be somewhat higher than prevail-
ing spot prices.

Salt Fish—New shore mackerel have
made their appearance in the large
markets, but have not sold very well.
The general market situation is about
unchanged from last week, but old
spot mackerel firmer and look higher.

Beans and Peas--The demand for
dried beans is very poor as it has been
for several weeks. Prices show no
particular change. Blackeye peas are
somewhat weaker, but the list is fair-
ly maintained outside of this.

Nuts—A firm market for most kinds
of shelled nuts has been experienced
this week, although business has been
limited in volume. The important
users, with the exception of the ice
cream trade, have bought only oc-
casionally, and then in small lots to
meet immediate requirements. Ice
cream manufacturers, apparently run-
ning light on shelled almonds and wal-
nuts, purchased moderate quantities.
Prices on filberts were little changed,
though some weak holders appeared.
Filberts are in low supply, and most
importers are inclined to hold for full
prices, anticipating a higher market
in the fall. Shelled Brazils were firm
and inclined higher, though demand
was Slack. Prices were heard on 1930
shelled Turkish filberts, one shipper
quoting them at 35c, 34c and 33c a
pound delivered New York for Sep-
tember, October and November ship-
ment, respectively.

Pickles—There has been no im-
provement in the local market for
pickles this week, and sales have gen-

erally been rather poor. Stocks of
Southern overnight dills are very
heavy and moving slowly. Some of
these have been made into genuine

dills. Some factors here say that such
a condition does not necessarily mean
an overstocked market in the fall, be-
cause Southern pickles do not hold up,
and will have to be disposed of be-
tween now and the fall. However, it
does disturb the present market, and
conditions appear very discouraging.

Rice—While stocks on hand in the
South are estimated at 168,000 pockets
less than a year ago, as of July 1,
movement during June this year com-
pared unfavorably with that of June,
1929. Total distribution of rice dur-
ing June this year was given out last

week by the miliers’ association at
345,000 pockets. Distribution during
June, 1929, was estimated by the same
factors at 630,000 pockets. Rice sta-
tistics, however, seemed to have little
market last
remained about. the
as in the weck previous, except that

effect on the week, and

conditions same
a few mills showed more willingness
to sell. Most mills in the South are
closed down for the season, and those
who still have rice to sell seem anxious
to get it over with. Southern quota-
tions were not sharply reduced, how-
ever, and can be shaded
small fraction, according to the experi-

only to a

ences of local operators.

Sauerkraut— Demand for both
and future sauerkraut, canned and bulk,

spot

has been discouraging, and the tone
of the market has continued weak. No
drastic change in conditions has been
effected this Booking of fu-
tures has been very slow, and far be-
hind last year’s.

week.

Syrup and Molasses—Sugar syrup is
in light demand owing to the season.
Prices are unchanged as the supply is
still light also. Compound syrup is
also small and
spotty way without, however, change
in price.
cery grades is selling very well under
the circumstances. Lower grades of
molasses, however, are easier.

Vinegar—Movement of vinegar, par-
ticularly cider vinegar, has been quite
fair this week. However, there has
been no disposition on the part of buy-
ers to very far ahead. Spot
prices and those quoted in primary
markets have changed only slightly,
and in general quotations remain as
printed last week.

——_~+~-~-+_____
Review of the Produce Market.

Apples—Transparent from Southern
Michigan command $3; Duchess, $3.50.

Asparagus—$1.25 per doz. for home
grown,

Bananas—5'%4@o6c per Ib.

Beets — 50c per doz. bunches for
home grown.

selling in a rather

Molasses of the finer gro-

stock

Butter—The demand for butter has
been good during the week and re-
ceipts are comparatively moderate.
One
pound on fine creamery occurred since
the last report. Jobbers hold 1 lb.
plain wrapped prints at 35c and 65 Ib.
tubs at 34c for extras and 33c for firsts.

Cabbage—Home grown commands
90c per bu.

Carrots—50c per doz. bunches for
home grown,

Cantaloupes—Arizona stock is held
as follows:

small advance of about lc per

Wemhe 45e 2 $3.75
umbo, 36g 3.75
Standards, 455 0. 3.50
Rists 12)to 15§ 1.50

Cauliflower—$2 per crate for home
grown.

Celery—40@60c per bunch for home
grown.

Cherries—$3.50 per crate of 16 qts.

Cocoanuts—90c per doz. or $6.50 per
bag,

Cucumbers—No, 1 home grown hot
house, $1.10 per doz.; No. 2, 50c: out-
door grown, $2 per hamper.

Currants—$2.50 for 16 qt. crate.

Dried Beans—Michigan jobbers are
quoting as follows:

CH Fea Beans = $5.75
Fight Red Kidney 6.25
yark Red Kidney . 3. 6.75

Lewberries—$3.50 per 16 qt. crate.

Eggs—The percentage of fine fresh
eggs is good, although some of the
receipts are bad or indifferent. Because
of this, fine fresh eggs have advanced
a fraction since the last report. At
the present writing the demand ab-
sorbs all of the better qualities. Local
jobbers pay 20c for strictly fresh.

Green Corn—60c per doz. for II.

Green Onions—Home grown, 30c
per doz.

Green Peas—$2.50 per bu. for home
grown.

Honey Dew Melons—$3.50 for Jum-
bos and $2 for Flats.

Lettuce—In good demand on the fol-
lowing basis:

Imperial Valley, 4s per crate ____$5.00
Imperial Valley, 5s, per crate ____ 5.00
Hot house grown, leaf, per Ib. ____ 5c

Lemons—To-days quotations are as
follows:

560 Sunkist 0 $9.00
SOG Sunkist 00 9.00
300 Red Ball 8.50
500 Ned Ball co 8.50

Limes—70c per Ib.

Mushrooms—70c per Ib.

Oranges—Fancy California
Valencias are being offered this week
on the following basis:

Sunkist

P26 $7.50
So) ee 7.25
6 8.50
C00 8.75
OG 8.75
Aye 8.75
200 22 ee 8.75
Se ee 8.25

New Potatoes — Virginia in bbls.,

$4.25 for No. 1.
Onions—Texas Bermuda $2.75 for

white and $2.50 for yellow. Calif. in

100 Ib. sacks, $3.50.

White varieties

Georgia, $1.50 per % bu,
Parsley—50c per doz. bunches,
Peppers—Green, 50c per dozen for

California,

Peaches — from

Plums—$2@2.25
from Calif,

for 4 basket crate
Apricots, $2.75,
Pieplant—$1 per bu. for home grown.
Poultry—Wilson & Company pay as
follows:
Heavy fowls 2Cc
Eight fowls l6c
Radishes—12'%c per doz. bunches ci
outdoor grown.
Raspberries—$3.50 per 16 qt. cra e
for red and $3.50 for blackcap.
Spinach—60c per bu.
String Beans—$2.75 per bu. for
home grown.
Summer Squash—5c per Ib.
Tomatoes—Home grown hot house
in 10 Ib. baskets, $1.50 for No. ] and

$l for No. 2. .
Turnips—$1.40 per bu. for new.
Veal Calves — Wilson & Company

pay as follows:

Py 15c

OMG oe 13c

Wee UC Tic

a Ae ean Ee Gt 10c

Water Melons—35@65c for Georgia.

Wax Beans—$2.50 per bu. for home
grown.

Whortleberries—$4.50 per
crate,

16 qt.

 

Late Mercantile News From Detroit.

Prenos Bros., formerly located at
9124 Grand River avenue, have opened
a new grocery and meat market at
8085 Harper avenue.

John Gannon has acquired the meat
store at 8045 Mack avenue formerly
occupied by George Dover.

Neison Burley, for six years a drug-
gist at 6718 Warren avenue, West, has
taken over the drug business of R.
Johnson at 13302 Freud street.

Alex Rosey has opened a patent
medicine store at 9866 Dickerson ave-
nue, replacing the drug store formerly
operated by Sigmund Frank.

B. Radin, formerly located at 8210
Fullerton avenue, has opened the
Lakewood meat market at 14320 Jef-
ferson avenue East.

A. Kallmeyer & Son, shoe dealers
located at 10232 Grand River avenue
for the past six years, plan to move to
larger quarters at 10138 Grand River
avenue about Aug. 1.

The Cleveland district of the Wash-
burn-Crosby Co. has been placed un-
der the direction of the Detroit district,
with H. J. Myers as manager. Al-
though there will be separate offices
for each city, the main office of the dis-
trict will the fourth floor
of the Stormfeltz-Loveley building.

The Washburn-Crosby merchandis-
ing crew will be in Detroit, soon cov-
ering the grocery trade in the interest
of Wheaties, it has been announced by
the local sales office. Members of the
Washburn-Crosby | staff introduced
Wheaties to the grocery trade at Lan-
sing and reported a very successful

remain on

campaign.
Malcolm Cavanaugh, special cake
representative of the Washburn-

Crosby Co., was in Detroit during the
week of June 21 doing special work
with the bakeries in the city.

Saturday, June 21 was opening day
for the Wolverine Drug Co., located
at 12955 Jefferson avenue, East.

The Everknit Hosiery Shop opened
at 14325 Jefferson avenue, East during
the latter part of June. The shop car-
ries a complete line of hosiery, and
offers the additional service of repair-
ing free of charge all silk hosiery pur-
chased from the shop.

The McCormick George Co., Michi-
gan distributors of General Electric
refrigerators, has moved its offices and
rooms from the Stormfeltz
Loveley building to 6030 Cass avenue.

T. H. Cockerhan has opened a con-
fectionery store at 3099 Humboldt
street, formerly occupied by the R. E.
Ripley Drug Co.

Arthur Buchalter, for more than five

years with Paul Deutch, has taken
over the drug business formerly oper-
ated by Max Kritt at 6140 Hazlett
street. The store will now be known
as the Buck Drug ‘Co.
_E. I. Hoover, formerly with the Mu-
kalla grocery, 8212 Six Mile road,
West, has opened a new grocery and
meat market at 5835 Joy road.

D. M. Bez, located for the last four
years at 8652 Oakland avenue, has
moved to a new Iccation at 9837 Lin-
wood avenue and will operate as the
3ez pharmacy.

Hynes & Murphy have opened a
drug store at 14000 Woodward avenue,
the location formerly occupied by
Buzzell and Foster Drug Co.

display

MICHIGAN

Harry Cooper has moved his drug
stock from 8800 Oakland avenue to
8652 Oakland avenue.

W. E. L. Smith and William Hor-
vath, operating as the Economy phar-
macy, have succeeded M. A. Fried-
lander in the drug business at 5800
Beaubien street.

The Colonial Broach Co. has suc-
ceeded the Colonial Tool Co. at 147
Joseph Campau avenue.

Faulman Brothers, hardware deal-
ers at 1008 Seven Mile road, West,
have changed the name of their store
to Faulman Hardware.

The Lenox Hardware Co. is now
operating in the location formerly oc-
cupied by the Petty Hardware Co., at
13114 Mack avenue.

Wonder bread employes will hold
their annual picnic during the first
week in August at Tashmoo, accord-
ing to J. J. Hopper, plant manager.
Entertainments of all sorts, and games
will provide amusement for the work-
ers and their families.

——__ 2 -o____

Late Business Information.

Independent department stores are
still showing smaller operating costs
than chain department stores accord-
ing to the Harvard Bureau of Business
Research. The report, just out, deals
with profit and statements and
balance she@ts of 768 stores with net
sales of $1,500,000,000 about one-quar-
ter of the department store business
of the country.

New York City’s population as final-
ly computed for the 1930 census is
6,955,084, 23 per cent. more than in
1920.

A “standard system of accounts for
retail grocers” has been formulated by
the allied food committee of Louisville.
It keeps track of profit on each com-
modity, the cost of every service and
the value of each customer.

Cotton acreage has been cut only 2.7
per cent. according to the July Govern-
ment report published this week —a
rather

loss

meager response to the Farm
3oard’s call for a 10 per cent. reduc-
tion.

Restricted buying by merchants has
brought stocks of goods so low, in the
opinion of Dr. Stephen I. Miller, ex-
ecutive manager of the National Asso-
ciation of Credit Men, that replenish-
ment on a large scale will soon be
necessary, if actual requirements are to
be met. In this fact and the abnormal-
ly low prices of some commodities Dr.
Miller sees signs of easy economic
rehabilitation at no distant date,

The Wisconsin court decision against
cigar wholesalers accused of a compe-
tition destroying device, consisting of
arrangements involving other whole-
saiers and certain retailers in favor of
brands controlled by them, contains
nothing new in anti-trust litigation.
The Supreme Court of the State mere-
ly finds that there is no merit in a
demurrer which contended that a
prima facie case was not presented by
the complaint. ‘

The Federal Trade Commission has
induced a coffee distributor to discon-
tinue advertisements indicating that his
coffee has been subjected to a ripening
process involving fungus growths when

 

TRADESMAN

in fact nothing of the sort has been

done.
Chain store sales in June, now being
reported, show much __ irregularity.

Montgomery Ward had a gain of more
than 9 per cent. while Kroger lost 7.2
per cent. Kresge was down 9.3 per
cent. while W. T. Grant was up 1.8
per cent. F. W. Woolworth lost 12.2
per cent. while Schulte-United gained
46.9 per cent.

That China is likely soon to adopt
the gold standard is inferred from the
recent action of that country in placing
an embargo on gold bullion exporta-
tions.

Special interest attaches to the news
that practically the whole steel indus-
try is behind the advertising campaign
which uses the slogan “Save with
Steel.” Although the appropriation—
$£00,000—is small for so large a com-
bination, the thing that counts most
in this case is that a definite start has
been made.

——_—_++>____
Recent Mercantile News From Indiana

Greentown — John A. Martin, 77
years old, oldest merchant here, died
recently. He had
forty-three years
widely known in this section.

the shoe
and was
He 1s
survived by the widow, a daughter and
a stepdaughter.

Kokomo — Irving Silver, who has
been employed in the shoe department
of the Thalman & Levi department
store here, has been engaged as man-
ager of the shoe department of the
Indiana Dry Goods Co., Indianapolis.
He assumed his new duties immedi-
ately.

Indianapolis—Archer C, Sinclair, of
Cedar Rapids, Iowa, will join the
Kingan Packing Co. here. Mr. Sin-
clair was formerly vice-president of
the T. M. Sinclair Packing Co., of
Cedar Rapids.

been in
business

   

July 16, 1930

Gas City—The Lauber-Spiegel Co.,
in the clothing business at Marion,
Ind., has opened a branch store on
Main street, here,

Kokomo—Adolph Anspach, operator
of dry goods stores at Kokomo and
New Castle, has filed a voluntary pe-
tition in bankruptcy in the U. S. Dis-
trict Court at Indianapolis, Ind., listing
liabilities of $121,289 and assets of
$79,337. The largest creditor is
Joseph Mayer, Sharon, Pa., who holds
a note for $16,000. Don Anspach,
manager of the New Castle store, is a
creditor for $553 on commission on
Other creditors of $500 or more
are: Rice, Stix, St. Louis, $3,659; Ohio
Pants Co., Cleveland, $557; Phoenix
Hosiery Co., Milwaukee, $576; Pic-
torial Review Co., $709. In addition to
100 or creditors, the
firm owes about $10,000 back taxes.

Rushville — Involuntary proceedings
in bankruptcy have been filed at In-
Paul Phillips by
David PD. Doninger & Co., the Textile
Publishing Co., both of New York,
and the H. P. Wassen & Co., Indian-
apolis department store.

sales.

more smaller

dianapolis against

The petition
alleges that Phillips owes more than
$1,060, and that the petitioners are
creditors. The petition further charg-
ed that with intent to defraud cred-
itors, Phillips had allowed one creditor
to obtain preference through legal pro-
ceedings by levying an_ execution
against the property.
—_++-+___

A fool there was and he saved his
rocks, even as you and I; but he took
them out of the old strong box when
a salesman called with some wild-cat
stocks, and the fool was stripped down
to his socks, even as you and I.

———-+ +
The

many men

power of suggestion makes
successful executives. The

power of digestion keeps them there.

 

 

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July 16, 1936

MICHIGAN

 

Cutting Out the Weak Spots.

Business has entered the second
half of the year with no definite
clue to the future. Upon this point
there is general agreement among
the authorities. Disagreement is
found only in discussion of pres-
ent conditions. Looking to the
major indices—railroad car load-
ings, bank debits, construction
data, steel production, commod-
ity prices, the use of power, and
automobile production .and sales
—many observers conclude that
the worst is over. Any change
now, they believe, will be for the
better. They expect decided im-
provement as soon as the fall
season gets under way. More cau-
tious opinion assumes a waiting
attitude — waiting for develop-
ments that clearly indicate a turn
of the tide. This opinion bides its
time for stable, if not higher,
prices; a larger movement of mer-
chandise, more building of resi-
dences, greater demand for steel.
Cautious business men, in short,
have resigned themselves to the
belief that the depression which
began in 1929 was not the sequel
to a mere speculative collapse,
but a worid-wide retrogression,
product of many antecedent caus-
es, and that resumption of the
forward movement will be slow
in its early stages. In this attitude
they view the future confidently
but with patience. The most en-
couraging sign of the times is the
general disposition to re-examine
fundamentals. On every side we
hear of search for cause of profit-
less business. The whole structure
of business is being subjected to
an overhauling with a view to cut-
ting out weak spots. The job may
.not be completed before the new
season opens. But there is evi-
dence of enough good work being
done materially to lessen the
chance of a false start under pro-
pitious conditions. The profitless
sales siren has lost much of her
lure.

————-—..

The Kentucky Sales Tax Law.

The sales tax, the weapon that
has been forged to smite the
chains, is proving to be _ two
edged. As first conceived it was
intended to fall upon the chains
alone. The courts, however, re-
fused to countenance discrim-
inatory legislation. This led to the
device of a graded sales tax of
general application which reaches
destructive dimensions only when
volume is of the size attained by
the large chains. This at least was
the idea behind the Kentucky law.
By the provisions of this law an-
nual sales of $400,000 or less are
mulcted no more than one-twen-
tieth of | per cent., leaving the
ordinary retailer unscatched. His
big competitor whose business is
a million or more must pay at the
rate of | per cent., thus offering
the chain the alternatives of fore-
going the low-price advantage or
quitting. Louisiana is considering

a similar law and many _ other
states are likely to follow suit, if
the courts sustain the Kentucky
law. It now appears, however,
that department stores are feeling
the la:h as well as the chains, and
some of the independents are
murmuring too. They are talking
about the bad effect of the tax on
the cost of living and the chance
the state tax gives to mail order
houses doing an interstate busi-
ness. Whether this wili lead to
organized opposition to the sales
tax remains to be seen. It is pret-
ty certain to cause study of the
sales tax principle, which in this
country has not hitherto been
viewed with approval.

——eeeeE——
Qutlines Points For Retailers To
Watch.

Among the points which a prospec-
tive retailers should have in mind, the
Assistant Secretary of Commerce stat-
ed in a recent talk, is whether there is
for his
He should

consider, in connection with deciding

sound economic justification
setting up a retail business,

on a location, the proximity of compe-
titors, the nature of the surroundings,
the conveniences to car stops, and the
number, types, purposes and destina-
The nature and
extent of the market must be measured,
store personnel carefully selected, and
proper attention given to making the
store attractive.

Doctor Klein mentioned the great
waste and loss arising from injudicious
choice and careless management of the
stock of goods carried, and recom-
mended a frequent, drastic check-up
of stock on hand, with the elimination

tions of passersby.

of slow-moving and unprofitable items.
Prominent among the loss-producing
practices he were undue
laxity in credit extension and the offer-

ing of unprofitable types of service,

mentioned

such as deliveries over too extensive a
territory or in too small amounts.

es
How To Use Color in Window Dis-
plays.

H. W. Butterfield, display director
of the Brooklyn Edison Co., before a
Show Window Display School in New
York gave the following six rules for
applying color to displays:

1, Focus the color to the main prod-
uct in the display.

2. The focus point does not always
need to be in the center of the window.

3. Window displays can be made
to appear changed by merely changing
the color schemes.

4. A variation of height in the con.
struction details adds to the effective-
ness of colored window displays.

5. Never use more than one primary
color in the scheme of the window
display, but as many tints, shades and
secondary colors of this color can be
used,

6. Use the same colors that manu-
facturers specify with their window
trims because they have studied the
problem for each particular product
and know what colors are best for the
season and product.

—_»>~+-___
Wide awake ugliness is three times
as valuable as sleeping beauty.

TRADESMAN

 

 

 

Quaker Brand
Evaporated
Milk

Unexcelled Quality - - At-
tractive Label - - Priced
Lower.

Atremendousselling factor
in the popular Quaker line.

 

A recent decision of the Uni-
ted States Circuit Court of
Appeals whereby an in-
fringement on the trade name
“Quaker”? on canned foods
was ordered to cease, further
insures independent Mer-
chants the exclusive sale on

Quaker Brand.

 

 

LEE & CADY

 

 

MICHIGAN

 

TRADESMAN

  

July 16, 1930

 

FARM BOARD FOOLISHNESS.

Dismal and infinitely disheartening
to the Western agricultural areas are
the consequences of the work done by
their representatives in Congress, who
sought to bring the economic millin-
nium to the farms by a method of sec-
tional politics. Congress, vowing that
means or foul the price of
level

by fair

wheat should be stabilized at a
calculated to keep growers prosperous,
machinery of which

And
largely as a result of its labor, farm

monkeyed with

it knew nothing or less. now,
staples are selling at the lowest levels

known in many years.

Minnesota is threatening to exhibit
its political resentment at the polls in
1932. Kansas calls the present situa-
tion disastrous. The Farm Board, un-
der whose direction the Federal Gov-
ernment lost hundreds of millions in an
effort to keep wheat prices up by open
market speculation, has now gone back
to a much older theory of farm relief.
It will spend the summer urging the
f No one
to suggest
Minnesota wheat
growers their unused
Shall they let it lie fallow? Or
shall they experiment with the lighter
that
schemes of what the beauty

farmers to grow less wheat.

iarm bloc ventures

in the

what Kansas and

may do with
land.
vegetation figures so largely in
modern

specialists call hygienic and slenderiz-

ing diet?
Current pronouncements trom the
Bureau of Economics of the Federal

Department of Commerce are not of a
sort to lighten the hearts of Western
Wheat prices, say the
specialists of the Bureau of Economics,
range the next seven
years than they have ranged in the
seven years that preceded 1930.
Wheat, as the greatest of the agri-
cultural staples, is an economic factor
as the
Federal statisticians are saying, it will
range iow in price for years to come,
other staples of a like character will
also be less profitable to the growers.
Yet crop predictions are always uncer-
tain,

wheat growers.

will lower in

of the first importance. If,

The Department of Commerce
may be right and it may be wrong, ac-
cording to turns of weather in the chief
growing sections of the earth. The
Farm Board’s scheme of propaganda
may prove to be little better than its
earliest systems of market control. It
certainly offers little encouragement to
general business at a moment when
general business is badly in need of
cheering up.

 

MORE EDUCATION NEEDED.

A year ago this month the major
decline in business, from which we are
now suffering, began. While it was

not really evident for a few months,
or until the usual fall rise in opera-
tions failed to materialize, there were
few indeed of our economists and busi-
ness observers who issued warnings or
foresaw any such reaction as has taken
In fact, the great majority of
our business commentators saw noth-

place.

ing ahead but continued prosperity and
echoed the boosters who were engaged
in trying to push the stock market still
higher.

As one of the activities of the super-

business group which has been work-
ing since the security crash in gather-
ing data on trade developments, it has
been proposed that some sort of guid-
ance on the cycles in business might
be included. Such a group would be
qualified to pass sound judgment on
the situation and outlook if freed from
political influences which have produc-
ed such silly statements and predic-
tions since the debacle.

sound
year ago,
it is a question what weight it would
had had. And, of course, the argument
is always proper that a warning might
seriously affect business confidence and
lead to a degree of restraint that would
hurt rather than benefit trade progress.
The same objection is raised to the
“prosperity reserves,’ which are sug-
gested. The release of delayed work
might at once be accepted as a signal
of bad times and do more damage than
good,

What seems to be called for in the
circumstances is more education con-
cerning business cycles and the statis-
Since the
business interests of the country are so

However, supposing that a

forecast had been issued a

tics which point them out.

well organized in associations it would
be a logical move to have chambers of
commerce and other trade bodies pre-
pare and furnish members with sound
indexes which would display the nec-
essary warnings and frequently have
these measures of movement explained
and discussed.

 

REDUCING RETAIL PRICES.

Considerable interest attached during
the week to the prices made by the
two leading mail-order-chain houses in
their fall catalogues. The largest com-
asserted that the prices were
“lower, much lower, than at any time
in the past ten years.” Its rival not
only reduced prices “drastically,” but
introduced a new feature in the accept-
ance for instalment
payments on all orders exceeding $25
except for groceries.

The retail
stores to these broadsides will be that
constantly reduced
reductions made them
possible, and that in coming months
there will be further concessions that

pany

two months of

answer, of course, by

values have been

as wholesale

the mail-order houses will not be able
to meet because their quotations are
practically fixed for the season of their
catalogues.
While a few
cuts before the

stores announced price
Penny chain published
put all values on the
replacement costs, the
Penney action was followed by many
more stores throughout the country,
so that pages of comparisons with last
year’s

its decision to

basis of lower

become com-
So far, the response of the con-
suming public has not been remark-
able, and it is to be supposed that cus-
tomers are waiting for still greater re-
ductcions,

The instalment feature of the Mont-
gomery Ward announcement will prob-
ably find its critics, and yet it suggests
a method of merchandising that ap-
pears to have real merit not only on
its own account but for the general
business welfare of the country. Why

quotations have

mon.

would it not be a good idea to restrict
credit in times of prosperity when mon-
ey is plentiful and cash purchases
should be encouraged, and to open up
credit when times become not so good
so that they may be improved?

In effect, this is the method pursued
in agricultural districts when crop fail-
ures necessitate business on credit and
good crops see a liquidation of indebt-
edness and liberal purchasing.

 

SITUATION IS MENDING.

While certain of the major indus-
tries slackened off less than expected,
there was little to indicate during the
week that the summer slump would
be less than has been imagined. An-
other reaction in wholesale commodity
prices was an unfavorable development
which postpones the time when buying

operations will be carried out with
any real confidence.
Steel operations receded over the

holiday period, but to a smaller degree
However, the further cur-
automobile manufacture,
the completion of railroad business and

than usual.
tailment in

failure of building activities to expand
in a satisfactory way are developments
which do not lend much promise to
the Electric power
output also held up quite well, and
since it represents a host of industries
this evidence must be accepted in a
favorable light.

For commodity prices The Annalist
weekly sagged to a new low
level during the week, dropping 1.2
124.2. Only the building
materials and chemical groups held to

basic industry.

index
points to
The decrease

now stands at 16.6 per cent. under a
year ago.

their former levels.

Some improvement in the case of
the surpluses depressing
these prices is to be noted in the De-
partment of Commerce figures. on
stocks at the end of May.
stance,

which are

For in-
raw materials dropped in the
from 142 to 135. They stood
at 124 a year previous, so that they
still have some way to go. before
reaching a healthy state. In manu-
factured goods the May index fell to
118 from 124. Stocks last year were
represented by the index of 122, Un-
filled orders have dropped, however,
from 78 to 75 for the month and were
$9 a year ago.

month

These statistics point to a mending
situation, but not one from which rap-
id recovery may be easily predicted.

 

DRY GOODS CONDITIONS.

Clearances are receiving only fair
response and then only when values
are outstanding and goods of a seas-
onal character. However, there are
exceptions in beach wear and summer
furnishings which have attracted ex-
ceptional activity. The attitude of the
buying public seems to be one of seek-
ing quality goods cheap and not cheap
merchandise at cheap prices.

The sizeable decline in retail sales
last month, which was predicted, ma-
terialized last week in the report for
department stores which disclosed a
loss for the country at large of 9 per
cent. No reserve district showed a
gain and the declines ranged from 3

per cent. in New York territory to 17
per cent. in the Chicago district,

A loss for the chains was also made

“known in a compilation for 47 sys-

tems. The decline was 2.7 per cent.
for the month, although the half year’s
results were represented by an in-
crease of 3.04 per cent. The depart-
ment store decline for six months was
4 per cent,

Several of the retail executives ex-
plained that the loss for June was
largely accounted for by the drop in
prices under a year ago and stated
that unit volume has been up to the
previous totals. While this is true in
some few instances it probably does
not explain most of the losses which
have been caused by business condi-
tions and the drop in purchasing pow-
er caused by unemployment.

More buyers were present in the
wholesale merchandise markets during
the week but the number was not
quite up to expectations. Only limited
orders are being placed on the new
lines and there is still a good deal of
purchasing being done for clearance
and special sales. More buyers will
probably be on hand this week with
the fall style show of garments and a
“market week” as attractions.

 

HOLDING UP REDUCTIONS.

Accompanying the concern’ over
prices in the retail field, there is similar
study over what is to be done in man-
ufacturing lines. So far there has been
a notable hesitation in many branches
of production to adopt the new level
of costs made possible by the slump
in raw materials. For instance, it was
only last week that the silverware pro-
ducers finally decided to lower prices,
although the price of bullion has been
steadily declining for many months
and has depreciated some 60 per cent.

Some other important lines have in-
stituted no reductions despite the fact
that their raw materials have touched
almost pre-war figures. While increas-
ed costs due to smaller volume and
increased overhead may be cited as
excuses for not passing along the new
economies, it is more probable that
group action and illegal action hold up
the concessions possible.

While these producers may imagine
that their present course is the best
and most profitable, they will probably
find out in the end that in delaying to
adopt a new and lower basis their in-
terests have suffered, that their market
has contracted and that business has
been lost to competitors who have been
quicker to make the proper adjust-
ments. It is unlikely, in the opinion of
well informed observers, that values
will regain their former levels. The
prospect is for some slight firming in
the near future but also for a long-
term continuation of the decline which
has been a feature of commodity prices
since the war.

Se

A quick decision is like a locomotive
coming straight toward you—you
never see the long train of thought
behind it.

 

Ee

It is always better to tell a little less
than you know instead of a little more
than you know.

 

 

 

 

 

 

 

 

  

July 16, 1930

MICHIGAN

TRADESMAN

 

OUT AROUND.

Things Seen and Heard on a Week
End Trip.

The towns we planned to visit on
last Saturday’s Out Around included
the interesting embryo cities on the
“Pentwater branch” of the Pere Mar-
quette, but the arbitrary action of the
thermometer in climbing up to 93
forced us to retrace our steps as rap-
idly as possible before we had _ half
completed our programme,

Much work has been done recently
on the eight mile gravel road between
Eastmanville and Nunica, which ts one
of the most picturesque routes of
which I have any knowledge and is
rapidly becoming a popular thorough-
fare. Most of the roadbed is kept well
oiled. Grand river is in evidence for a
mile or so out of Eastmanville and
fairly good cross roads lead down to
the river at frequent intervals, There
is only bad place on the road—the
sharp turn to the right directly after
crossing Crockery creek, which appears
to be regarded with more favor by
fishermen this season than ever before.
Leonard road is slated for a covering
of cement from the place it leaves M 16,
two miles West of the city limits, until
it crosses the same thoroughfare at
Nunica—a_ distance of twenty-three
miles—but. those who enjoy a_ well-
kept and well-oiled gravel road more
than cement would be just as_ well
pleased if this proposed improvement
was long delayed.

Muskegon presents many evidences
of returning prosperity. New homes
are being constructed in many parts of
the city and many residences which
have heretofore housed a single family
are being remodeled to accommodate
a second occupant. Work on the new
bridge and collateral branches across
the Muskegon river is being pushed
with great rapidity. It is understood
that the fills will be allowed to settle
during the winter and capped with
This is a
remarkable undertaking and will do
much to develop the mutual interests
of the two cities most vitally interested.

cement early next season.

 

More new houses are in evidence in
North Muskegon than any other city
of its size in Michigan of which I have
any knowledge. Most of the new struc-
tures are large in size and very at-
tractive in architectural effect.

The scenic highway continues to
grow in beauty and grandeur. New
attractive features appear to be in evi-
dence every time we cover the dis-
tance between the mouth of Muskegon
lake and White lake.

 

Many new homes have been erected
this season on White lake, which is
rapidly assuming a commanding posi-
tion among the famous summer re-
sorts of Michigan.

I was delighted to note that the
frequent sharp turns at New Era had
been eliminated by the construction of
a straight line highway. from-the. vil-

lage limits to U.S. 31 a mile or so
to the North. This is a great im-
provement and ought to do away with
any accidents in the vicinity of New
Era from now on,

The New Era Canning Co. is run-
ning on cherries exclusively.

The Oceana Canning Co., at Shelby,
started on Richmond cherries last
Monday and is running to full capacity.
It expects to start on .Montmorencis
next week, devoting five weeks to the
berry crop. A part of this time the
cannery will run day and night.

The cannery at Montague is expect-
ed to start on cherries in a few days.
A part of the building recently de-
stroyed by fire at the turn of U.S. 31
to the North has been replaced by a
two-story brick structure.

 

John I, Gibson, the Battle Creek
Poo Bah, was a welcome guest at
Lamont over the week end. Mr. Gib-
son is dividing his time between the
Michigan Bureau of Highway Educa-
tion and the endowment fund of the
Battle Creek College, and, of course,
is giving yeoman service to both in-
stitutions. If there is a man in Mich-
igan who has kept more busy doing
good work and performing faithful ser-
vice during a long career than John
I. Gibson, I would like to see his pic-
ture.

Tom B. Carlile, who left the city
about six months ago for San Antonio,
Texas, has been ill with kidney
trouble and the swelling of the glands
in his neck ever since he left Grand
Rap'ds. He has decided to relinquish
the career he had planned in San
Antonio and remove to Bremerton,
Wash., where he has a brother-in-law
who is a_ physician. Tom's many
friends, who will recall him as one of
the buyers for several years for the
Worden Grocer Company, will be
sorry to learn of his affliction and will
express the hope that he may experi-
ence a speedy recovery in his new
home on the coast.

 

John H. Millar, who recently cele-
brated the fiftieth anniversary of his
connection with the candy business,
writes me that he has been a reader of
the Tradesman ever since its first issue
and most of the time a subscriber also.
Ii John lives until next Wednesday’s
issue is received he will have rounded
out a career of forty-seven years as the
reader (and occasional advisor) of the
best trade journal he has ever had the
pleasure of perusing, E. A. Stowe.

———__++>___
Found His Forte As Health Officer.

I have not been playing truant nor
taking a vacation, but taking lessons
in a new school of experience.

For years the office of constable in
our township was looked upon as a
joke. Each year four officers were
elected and none ever qualified. Some-
times ladies were nominated and elect-
ed. When the joke was turned on me
I qualified and found something to do
for the peace and safety of the people.
The- constable’s compensation — being

determined by fees, I received at the
end of the year for many hours’ faith-
ful work just $3.

On April 16 of this year I was in-
formed that I had been appointed
health officer for the township, there
being no resident physician and the
supervisor, who had acted as health
officer, had too many cares and duties
to properly look after health matters.

At last, after nearly thirty years’
residence in this community, they gave
me work which I accepted as an honor
and which I would endeavor to carry
on with all my heart and ability.

Right then came to me the adage:
“Let the office seek the man, not the
man the office.’ And I said: “Away
with you; you are a false prophet. Had
I not heeded you I might have sought
this office twenty years ago and have
been more useful to my neighbors.”

The supervisor is now and usually
is an active farmer and he cannot be
blamed for not doing more than re-
spond to the calls made upon him in
cases of sickness or distress. He can-
not carry on a campaign of education,
which is sadly needed.

The regulations of the Michigan De-
partment of Health are that physicians,
nurses, teachers, parents and others
shall promptly inform the local health
officer of any and every case of com-
municable disease in their families, un-
der their care or to their knowledge.

Evidently but few people know this,
and only when some alarming disease
breaks out in a community are they
moved to appeal to someone in au-
thority.

The health officer has on hand or
can procure helpful pamphlets con-
cerning the most common
municable diseases, which pamphlets
are free to all who ask for them.

Just as soon as_ instructions and
blanks were received from Lansing, I
began to use them, reporting three
cases of measles on April 19, with full
particulars. The most important of
which was whether a physician was
employed, whether the residence was
placarded, the patient isolated and ex-
posed persons f

€Oim—

kept from _ further
spreading the disease.

On May 18 I ran into smallpox,
where I had gone to enquire about
reported cases of measles. Then there
was some real business. By prompt
vaccination and quarantine the dis-
ease was confined to one family, and
on June 21 I declared the quarantine
ended.

To the school teacher, who still be-
lieves the pupils had been exposed, I
give first credit for the prompt meas-
ures taken. Of course, I had to set a
good example and was re-vaccinated.
Within a week I was almost ready to
declare myself an anti-vaccinationist.
Here is one great lesson. Three years
ago a former school teacher sent
blanks to all parents of pupils in the
district asking permission to have the
children vaccinated. This particular
family, who have now been through it,
was the only one which would not ac-
cede to the teacher’s pleas and en-
deavor. But they gladly submitted this
time and part of them escaped.

A needless suffering for some; big
expense to the county for physician
and nurse and to the township for pro-
visions to all quarantined persons.

A girl who took part in Easter ex-
ercises at church was taken sick on
Sunday night and I learned of it Sat-
urday afternoon. No physician em-
ployed nor health officer notified and
four other members of the family had
measles, entailing a large expense and
serious hindrance to farm work, most
of which might have been averted.

I learned that with some parents the
first thought was to keep the exposed
children at home and not endanger
their neighbors, while others allowed
children to attend school after they
knew or suspected they had been ex-
posed.

The belief that everyone must have
these communicable diseases some-
time and the sooner it is over with
the better, is false and sometimes fatal.
By all means keep the children from
exposure, for the largest percentage of
deaths are of children under five years
of age. After fifteen years of age
the danger is small and yet grown
people sometimes are left with a life-
long ailment resulting from some one
of these diseases.

Measles

epidemics usually occur
every third year. E. E. Whitney.
——_>-——__—_

Fine Token of Appreciation From
Holland Friend.

Holland, July 14—Enclosed you
will find my check for $3 as per the
enclosed invoice. I hope you will
pardon my delay, as I had entirely
forgotten about it.

May I take this opportunity of ex-
pressing my _ appreciation to the
Tradesman for the great help it has
been to me during the thirteen years
I was engaged in the grocery and
meat business? My advice to all the
merchants in Michigan (and especially
to those who are new in the business)
is this: If you are not reading the
Tradesman, subscribe for it at once,
read it carefully every week and be
guided accordingly. If you do this,
you are not going to be an easy mark
for the shysters who are always on
hand to put one over on you and get
vour hard earned money under false
pretensions. I know, for I have been
through the mill.

In 1917 I started in the grocery
business, never having had any prev-
ious experience. I was always looking
for good advice. I subscribed for the
Tradesman and have taken it con-
tinuously ever since.

‘Having other business interests I
sold my place of business last fall to
parties who had no previous experi-
ence and one of the conditions of the
sale was that they read the Trades-
man carefully every week.

My reason for writing to you, Mr.
Stowe, is that I want you to know that
whatever success I may have had in
the mercantile business I have credited
mostly to you through your Michigan
Tradesman.

I sincerely hope that you may con-
tinue in your good work and assure
you that your advice has always been
greatly appreciated by me.

Dick Miles.
—_>-++_
Had the Right Bait.

A clergyman accompanied by two
charming girls stood admiring the
beauties of a little stream.

An angler passing by said: “Any
sport?”

“Sir, Iam a fisher of men,” replied
the parson with dignity.

“Well,” retorted the fisherman,
glancing admiringly at the girls, “you
have the right bait.’

—_+--___
Let your suggestions come from

your experience not from your dreams.

 

10

TRIBUTE TO MR. TRANKLA.

 

Funeral Sermon Preached By Rev.
E. W. Bishop.

Owing to Dr. Merriam’s absence
from the city I have been called to
preside over these last services in hon-
or and memory of your esteemed
townsman and fellow citizen, Charles
Trankla. As a former pastor of his,
this is, perhaps, not unfitting. Yet I
fancy there is a special reason under-
lying this selection.

Mr. Trankla and I were born and
reared in the same New England city,
a small city in Eastern Connecticut so
beautiful for situation and _ inherent
loveliness that its wide known appella-
tion was “The Rose of New England.”
There were also stalwart citizens living
in those days, known and respected for
their energy and forcefulness through-
out the commonwealth. A high type
of political, educational and religious
life was manifested by them. Abraham
Lincoln leaned hard on Governor
3uckingham Governor Bucking-
ham lived in Norwich. Lydia Sigour-
ney wielded a facile pen and had more
than a local reputation as a writer.
Professor William Hutchinson at the
old academy was an educational land-
mark for all the vicinage. Daniel Coit
Gilman, a son of Norwich, was pres-
ident of Johns Hopkins University,
while the forbears of the Dwights of
Yale and of Grover Cleveland rooted
in the soil. Even though I have lived
in varied habitats my boyish impres-
sions that “there were giants in those
days” has only been confirmed.

I know that these early surround-
ings had their due weight of influence
on Mr. Trankla and that he often re-
viewed them in memory. [| think I am
not shooting wide of the mark in say-
ing that Mr. Trankla saw regularly a
copy of the Norwich Bulletin during
all the years he has been absent from
his native heath. And this in no sense
implies that his life and energies were
not joyously and gladly given to this,
his adopted city. It means only that
the homing pigeon instinct was strong
in him, stronger in him than in many,
and that he had both the time and the
desire to think of old friends, recall
old scenes and ruminate on early en-
vironment and impressions.

After leaving school and serving an
apprenticeship in the old-established
dry goods firm of Hyslop, Porteous,
and Mitchell, Mr. Trankla_ trekked
West, following the advice of Horace
Greeley, as so many New England
He selected
scene of his life’s activities a

and

boys have always done.
as the
city beautifully situated on a river, as
his native city had been. Here he
entered a commercial life with the
quiet efficiency and persistent deter-
mination that was in his blood.

The record runs, I believe, forty-five
years. Forty-five years in the same
business at the old stand, nearly all
of the time as manager and much of
the time as owner. Forty-five years
of industry, of integrity, of progress.
For with the expansion of the city
came the corresponding expansion of
the trade. As these years of business
experience have passed Mr. Trankla

~his begins.

MICHIGAN

has seen the high road of business
prosperity, the low road of business
depression, and the misty flats between,
where the times come and go. Through
it all he has stood staunchly at the
helm, piloting the old landmark of the
Boston Store to the harbor of security
and approval. As one of the substan-
tial builders of the community he has
always had honorable recognition from
his co-workers whether in store or
bank, and this substantial concourse of
comrades and the visible floral tributes
of the hour are witnesses of their es-
teem.

Our friend was not unmindful of
those groupings of folks in voluntary
and comradely organizations, such as
lodge and church, and to them lent his
presence and assistance, although he
was not aggressive along these lines.
He was not given to display, to osten-
tation, to over much self-seeking. He
was a quiet, poised, rather reserved,
thoughtful man whose chief delight
was in the home atmosphere amidst
kith and kin and old friends. It was
a dark day for him when his life com-
Panion went on before. But the bal-
ance was partially restored in the still
continuing and loving ministrations of
a devoted family household.

And now the advancing years have
brought the final and inevitable separa-
tion. There is a massive solemnity as
well as a poignant sorrow when a
worthy human personality leaves us
for the Great Adventure. Only in
imagination can we keep pace with
him. Our experience ends just where
No Virgil is at hand to
conduct us into El Paradiso. We have
to compose ourselves and peer across
the Great Gap as best we may. Still
it is not all dark. [| had a baby daugh-
ter when [ was one of you. One. night
we started to go down stairs hand in
hand to the darkened hallway below.
We had taken only the first step when
she stopped, softly disengaged her
hand from mine and, pointing down
stairs, complained tremulously, “Daddy,
a’ dark, a’ dark,” I took her in my
arms and proceeded. The little body
quivered, but at the bottom of the
stairs I threw the switch on and the
lower hallway was flooded with light.
A gurgle of delight was the babe’s
instant response. Is it too great a
stretch of the imagination to conceive
of the All Father turning on the light
as His sons and daughters go down
the stairs? Jesus with His high knowl-
edge assumed that such would be the
case. He did not argue it, He did not
dogmatize about it, He simply as-
sumed it. “In my Father’s house are
many dwelling places. If it were not
so, I would have told you.” The con-
solations of philosophy, the visions of
seers and poets, the trend of evolution,
as well as the starry declarations of
the New Testament are meant for such
parting hours as this.

Twenty years ago there lived on one
of your avenues an aged man well
along in the eighties. He kept a diary.
In that diary he recorded his deepest
thoughts from year to year. Most of
these thoughts were profound and in-
telligently expressed. Before his fun-
eral service his daughter placed the

TRADESMAN

diary in my hands. I perused it with
growing interest. One of his ripe con-
clusions was this: “When I was a boy
I was taught that I was a body and
somehow or other possessed a spirit.
I now see how utterly inadequate such
a conception was. I am a spirit and I
have a body.” So be it. To the ma-
terialist and to the mechanician human
life is merely the functioning of body
cells; thoughts are merely brain cells
reacting to outside stimuli; and char-
acter is only behaviorism responding to
environment. Doubtless there is par-
tial truth in this concept. But that it
is the full-orbed truth arching the un-
seen vistas which stretch out before
our continually progressing feet seems
to me to be negatived by both facts and
imagination.

There is a witness of the spirit with-
in man. The age old query of Job,
“If a man die, shall he live again?” is
answered by the poet’s inner ecstacy,
“IT am inmortal, I know it, I feel it.”
The men of electrons and cosmic ways
are inclined to minimize this witness,
but the Great Hearts understand. Cried
Hopeful to Christian, as they entered
the last reaches of the Jordan, “I have

 

July 16, 1930

touched bottom and it is good.” There
is genuine substance to the right kind
of faith. Victor Hugo, master of prose,
blew on a silver bugle his last thoughts.
“You say the soul is nothing but the
resultant of bodily powers. Why, then,
is my soul more luminous when my
bodily powers begin to fail? Winter is
on my head, but eternal spring is in
my heart. For half a century, I have
been writing my thoughts in prose and
in verse: history, philosophy. drama,
tradition, satire, ode and song. [I have
tried all. But I feel I have not said
the thousandth part of what is in me.
When I go down to the grave I can
say like many others, “I have finished
my day’s work, but I cannot say, ‘I
have finished my life.’ My day*s work
will begin again the next morning. The
tomb is not a blind alley; it is a
thoroughfare. It closes on the twilight,
It opens on the dawn.”

If, however, faith falters before the
gleam of personal immortality as imag-
ination staggers before the distances
between the stars, one can at least rest
back on the immortality of personal
influence which;

Has joined the choir invisible

 

solution.

If you are a partner or a member of a close
corporation, you should consider what

would happen if a partner or a large
stockholder should die. Would the busi-

ness be injured or the value impaired?

A business insurance trust may be a
Ask us about it.

2

We do not sell life insurance,

but we recommend it.

ut

GRAND RAPIDS TRUST CoO.
Grand Rapids, Michigan

 

 

plus length).

CRATHMORE HOTEL ‘STATION,

 

MERCHANT PARCEL FREIGHT TRANSPORTATION
SMALL, LIGHT PACKAGE DELIVERY SYSTEM.
SEVERAL TRIPS DAILY TO SURROUNDING TERRITORY.

We ship only packages weighing 1 to 75 lbs. and 70 inches in size (girth
State regulated. Every shipment insured.

NORTH STAR LINE, INC.

R. E. TIMM, Gen. Mgr.

GRAND RAPIDS, MICH.

 

 

 

 

 

 

 

Es
Es

 

 

 

July 16, 1930

MICHIGAN

TRADESMAN

i

 

Of those immortal dead who live again

In minds made better by their presence;

Live in pulses stirred to generosity,

In deeds of daring rectitude, in scorn

For miserable aims that end in self,

In thoughts sublime that pierce the night
like stars,

And with their mild persistence urge
man’s search

To vaster issues.

No earnest upright conscientious
hard working man ever lives in vain,
whether it be in the marts of trade or
in the atmosphere of the professions,
whether in humble station or in the
seats of the mighty. ‘Whatever is ex-
cellent, as God lives, is permanent.”
We bid farewell, for a season, to our
quiet unassuming yet effective com-
rade, but we will not forget. Forty-five
years of constructive application, of
substantial integrity, of home and com-
munity loyalty have woven themselves
into the warp and woof of this local
commonwealth. “OQ man, what doth
the Lord require of thee but to do
justly, to love mercy, and to walk
humbly with thy God?”

—_~+~-—-___

Farming a Most Difficult Problem.

Grandville, July 15—‘‘There are mil-
lions of acres of land in the United
States which, because of location, soil
exhaustion or natural infertility should
be taken out of production, reforested
and held until some coming genera-
tion needs them.”

Thus the American Secretary of Ag-
riculture and his pronouncement is de-
clared to be sound by some. of our
newspapers. I would like to ask if
such barren lands, too’ poor to raise
white beans, have the strength of soil
sufficient to bear a forest? If not,
how then can such land be reforested?

Land too barren of fertility to raise
forests is surely poor soil for the farm-
er to settle on. It requires good soil
to produce big forest trees such as the
one-time pine forests of Michigan.
Those farmers who chose the barren
scrub oak plains rather than to pull
the pine stumps and go to farming ac-
tivities missed their figure by a long
shot.

The drifting sands of Lake Michi-
gan shores are not for agriculture,
neither are the farther inland barrens
where forests refused to grow. There
is not a piece of land in the State
which once bore pine trees of sufficient
size for lumbering which will not make
a fertile farm.

Barren plains which never’ bore
anything above oak grubs and scrub
pine can never be brought to pay for
farming. Even this fact, however,
does not account for the thousands of
deserted farms of Michigan.

Some of the most productive of our
lands were deserted to seek the high
wages paid by city factories in the
past. Very few of these land desert-
ers were genuine farmers, however.
How could they be and refuse to take
cognizance of the fact that some of the
best lands of the State once bore im-
mense forests of pine and hemlock?

Are there too many farms in Michi-
gan? Possibly. At any rate the fact
that so many homes on farm lands
have been given up would seem to sug-
gest that condition.

The soil should he studied with a
view to learning what crops are the
most likely to succeed. Even the best
of soil will fail to respond if it is
negected that auto navigation may be
carried on miles away from where the
toiler’s interest is at stake.

Farmed right and _ nine-tenths of
Michigan’s deserted lands would be
to-day blooming and blossoming as the
rose. I know personally of lands lying
idle beneath the sun and rain which
produces to-day only weeds and brush
which a few years ago were the hus-
bandman’s paradise.

What is wrong with Michigan
farming? It is the man himself and
not the soil. Any attempt to grow

forests on barren wastes will fail and
it ought to fail when there are so many
thousands of fertile acres abandoned
to nature and a regrowth of forests.

Some of the finest soils in the State
have been abandoned because the own-
er did not use the intellect given him
by the Most High to learn what to do
and how to do it in order to make a
successful farm.

It may be set down as a fact—and
a startling fact at that—that the proper
attention to soil needs is not under-
stood by one-tenth of those who reside
on farms and are classed as farmers.

Blessings come in disguise some-
times. A humble tiller of the soil
from lack of money settled on a pine
stump forty and broke ground for a
plantation. Neighbors passing  inti-
mated that he had better go jump in
Lake Michigan rather than expect to
make a living among pine stumps.

Jack had studied agriculture some-
what. He had failed at other work
and as a last desperate resort he
bought a bit of pine sand and set out
to make a farm home.

“That fellow better go soak his
head,” jeered a know-it-all hardwood
land farmer. “So funny men come
into the old pine country and try to
farm among the stumps.”

But Jack did not content himself
working among the stumps. The first
year he uprooted three acres of stumps,
built a fence and a house and went to
work tooth and nail.. Less than a
score of vears elapsed before he had
one of the finest small farms in the
county, astonishing his neighbors by
the abundance of his crops.

‘He knew his soil and catered to its
best interest until it became as fertile
as the richest garden. It was all in
knowing how you see. Jack in later
years sold his farm and retired to a
country village where he became one
of its foremost citizens.

It is far from likely that all the de-
serted farms of the past few vears will
become tenanted again. Some of
this land is not feasible for the raising
of crops, and yet the splendid farm
Jack made out of that piece of stump
land was, in after years, permitted to
go back to nature and a new forest is
growing up where once were fertile
fields.

The United States Government has
taken upon itself the task of making
ail its farmers country gentlemen, a
task which even the great I Am has
heretofore failed to do.

We need more real farmers and feweer
drones. Change in times has brought
new men to take the helm in every
line of endeavor, and it is barely pos-
sible that the farmer’s estate may
again pick up. The back to the farm
movement has certainly not made
great progress, even though assisted
by some of our statesmen of the first
water. Old Timer.

—>-+___
A Business Man’s Philosophy.

I boarded a train of a railroad that
has been a public joke as long as I
can recall. I was hopeful that person-
al experience would prove the criti-
cism unfair, but I found that the pub-
lic was right. The food in the diner
was unpalatable and poorly served.
Small ants had nested in the bread.
The windows of the diner were dirty
and the carpet was shabby.

Something went wrong with the
heating system and the temperature
became so uncomfortably low that we
had to wear overcoats and gloves.

The train delivered us at our des-
tination ten minutes behind schedule.

The officials and owners of this
railroad have been aware that their
line was under fire. Why have they
failed to improve?

It is a mystery that I cannot
fathom. William Feather.

 

There used to be unselfish people
in the world but that class has about

died off. The rest of us used them
so much that they starved.

 

New York
San Francisco

Boston

Investment Securities

E. H. Rollins & Sons

Founded 1876
Phone 4745
4th Floor Grand Rapids Savings Bldg.

GRAND RAPIDS

Philadelphia
Los Angeles

Chicago Denver

London

 

 

 

ers of the age.

 

 

 

 

It has stood the test of time and
the most discriminating tea drink-

Sold only by
The Blodgett-Beckley Co.

MEMBER INDIA TEA BUREAU
TOLEDO, OHIO

 

 

 

 

 

 

 

 

Turn Your
Stocks Quickly ..

but be sure you always have
enough to turn. Make your
orders of “Uneeda Bakers”
products sufficiently large to
insure ample stocks at all
times. It’s quick turnover of
volume that makes
money now-a-days.

NATIONAL
BISCUIT COMPANY
“Uneeda Bakers”

~

 

uf

 

12

FINANCIAL

Poll Favors Old Yardsticks.

A leading Stock Exchange house
through a poll of selected Wall Street
seeking to determine
whether the recent bear market is just
another storm that will pass or wheth-
er it 1s ushering in a complete read-

authorities is

justment in our methods of evaluating
stock.

No question is tormenting the mar-
ket more this summer than this prob-
lem of finding a suitable measuring
rod for stocks but so many derive their
inspiration from the stock ticker itself

that a strictly impartial canvass of
views 1s difficult to obtain. When stock
quotations are bulging the best of

authorities somehow find logical rea-
sons for predictions they would hesi-
tate to make in the face of contracting
quotations, and, of course, when the
quotation machine is working in re-
verse their logic runs in the other di-
rection.

Three pertinent questions were put
by the statistician of house to
thirty representative leaders with in-

one

teresting results here summarized for
what they reveal of underlying thought
within the financial district.

First in the list was the question:
Is this an ordinary bear market which,
after it will
back and either stabilize itself at some

has run its course, snap
higher level or continue on its happy
More than half of the
thirty men, nineteen to be exact, an-

on ; a?

underlying forces make this somewhat

upward course?

swered They considered that
more than an ordinary bear market.
Ten looked on it as an ordinary bear
market that would back and
either stabilize itself at a higher level

snap
or “continue on its happy upward
course.” One avoided the question.
The second question was: Are we,
on the other hand, going through a
period of complete readjustment of
values where the so-called blue chip
stocks downward to a
price level where the yield will attract

will continue

the investor rather than the oft-men-
tioned possibilities? In
like
General Electric selling at thirty times
its reported

speculative

other words, instead of a stock

and vielding
should it sell
fifteen to

earnings,
slightly over 2 per cent.,
at somewhere say between
twenty times such earnings, at which
level the yields would range between
3.50 per cent. and 4.50 per cent.?

A large majority of the thirty votes
this twenty-two,
were “Yes.”

cast on question,
That is to say they sub-
scribed to the view that we are going
through a period of complete readjust-
ment of values in the blue chip stocks.
Eight voted “No,” taking the view that
we were not undergoing any perman-
ent readjustment of this nature.

Third and last among the questions
that,
generally, high grade common stocks
should yield on the average at least as
much as the average of high grade
Here opinion was
evenly divided. Specifically,
voted “Yes,” fourteen “No”
authority made no answer.

What these answers suggest is that
the sentiment of those canvassed leans
toward the view that we are going
back to more conservative yardsticks in

was: Do you believe speaking

almost
fifteen
and one

bonds?

 

MICHIGAN

measuring stock values. Who is to
say what the vote might be six months
or a year from now if instead of black
pessimism we then find ourselves in a
period of renewed optimism?
Paul Willard Garrett.
[Copyrighted, 1930.]
—___ + +
Trusts Now Having Acid Test.
Eighty to ninety cents for a dollar’s
worth of American equity stocks for
the man who will enter the market
through the doorway of ably sponsor-
ed investment companies seems a
curious bargain to any one remember-
ing that less than a year ago we were
paying substantial premiums for man-
agement. But that is the extreme to
which the price pendulum has swung
in this country, where investment
trusts are getting their first acid test.
Leland Rex Robinson in
address at the University of Chicago
threw a shaft of light on this period
in American trust development by an
illuminating comparison with British
experience from 1890 to 1896 when the
British investment trusts were under-

a recent

going the same sort of test. He cor-
rectly states that with ‘
pendulum of public favor from enthus-
iastic endorsement to general indiffer-
ence” it is evident
of many ably investment
companies have fallen out of all pro-

‘a swing in the

that “stock prices
sponsored

portion to the shrinkage in their as-

sets.’ Management of these com-
panies that in 1929 sold at a premium
recently has been knocked down at a
discount but the

looked upon as one of growing pains.

transition must be

For a period comparable in some re-

spects existed in Great Britain from
1890 to 1896 “when British investment
trust companies were subjected to

their ‘acid test.’ In the last years of
the eighties, a period of mushroom
growth, many abuses had arisen, such
as careless buying, speculative trading
transactions, the pyramiding of paper
values through interrelated companies,
unsound dividend policies and exces-
The Baring
Crisis called a halt to these tactics and

sive organizers’ profits.

the following years ended in ‘separat-
Upon
has the investment
Great Britain been

1900 that neither the
the present disturbed
condition of the world commodity and

ing the sheep from the goats.’
so sound a basis
trust
conducted

late

business of
since
war nor
security markets has been able to check
the constant growth of
fidence.”

Now little reasonable
doubt that investment trust companies

public con-

there seems
in this country will enjoy such. a con-
structive development as followed the
test period in Great Britain. We have
that were
made in Great Britain but as this au-

made the same _ misakes
thority says “the mistakes and abuses
have been in proportion much less ex-
there are many indica-
tions that public interest will be re-
habilitated here in months than
it required years to do in Great Brit-
Ain.”

tensive, and

less

that Leland Rex
Robinson, who through his early writ-
ings did more, perhaps, than any
other man to launch the movement in
this country, does not feel that the
growth is nearing its end, but ventures
the prediction that “investment trusts

It is significant

  

July 16, 1930

TRADESMAN

 

 

 

The Measure of a Bank

The ability of any banking institution
is measured by its good name, its financial
resources and its physical equipment.

Judged by these standards we are proud
of our bank. It has always been linked
with the progress of its Community and
its resources are more than adequate.

h

GRAND RAPIDS SAVINGS BANK

“The Bank Where You Feel At Home’’
16 CONVENIENT OFFICES

 

 

 

 

 

 

I> Once up-

on a time, you went
to your banker for
accommodation ...
now you go to him
for service. And the
whole evolution of
banking, as con-
ceived by the Old
Kent, lies in that
difference. Do you
know just how far
the Old Kent goes to
serve you? fIf you
don’t, why not find
out? An investiga-

 

14 OFFICES
CAPITAL AND SURPLUS
$4,000,000.00

tion might prove
lastingly profitable!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

July 16, 1936 MICHIGAN TRADESMAN 13
will form an increasingly useful part level making them yield more than
of our financial machinery.” bonds.
Paul Willard Garrett. Common stocks now sell to yield
[Copyrighted, 1930.] 4.66 per cent. if we accept as a fair
—__+ > measure of their return a cross-section
Banks Buy Back Bonds Sold. of industrial, railroad and publi¢ utility
The full volume of bonds unloaded jssues. A yield of 4.52 is available
by our banks in the liquidating mar- from a representative quality list of in-
kets running through 1928 and 1929 dustrial, railroad, public utility and
has been picked up again in the bond municipal bonds. Leading authorities
buying wave that started last March. differ on the question whether common L A GEISTERT & CO
Persistent weekly bond purchases stocks are entitled to sell on a dearer ° ° -
since early March at the reporting basis than bonds these days. Up to it?
member banks have expanded their the beginning of 1928 nobody expected Investment Securities
investment portfolios by $592,000,000 to obtain as good a yield from bonds GRAND RAPIDS— MICHIGAN
which offsets the shrinkage of two as from common stocks. Investors in i
years and restores the early 1928 level years past reckoned that dividends were 3-8! GRAND RATING FRUST BUILEENG
from whith liquidation started. Slowly, not as safe as interest payments but Telephone 8-1201
very slowly it sometimes seems, but we had not up to then entered that
surely the large institutional and indi- “new era” in finance when investors
vidual investors are casting aside their persuaded themselves that new rods
fears of the bond market to take ad- must be used in evaluating stocks. “ “

vantage of attractive yields still offered
at a time when money is abnormally
cheap.

Impressive as bond buying
movement at the banks is the period
for buying bonds still will run for some
time if history is any guide. Relatively
the banks will buy = still
more bonds if they duplicate their per-
formances in the recession years of
1921 and 1924. In each of those inter-
esting years the ratio of investments
to total earning assets of the banks
matched exactly the ratio of time de-
posits to the total time and net demand
deposits. At this time in 1921 our re-
porting member banks had 22 per cent.
of their total earning assets in invest-
ments. And, as the Federal Reserve
Bank at New York in its current bulle-
tin indicates, they simultaneously had
22 per cent. of their total time and net
demand deposits in the form of time
deposits. Again at this time in 1924
the ratios, 27 per cent, in that case,
were identical,

But the member banks now have
nowhere nearly as large a proportion
of their earning assets in bonds as
might be expected from these ana-
logies. If the ratio of investments to
earning assets were to match the ratio
of time deposits to total time and net
demand deposits, as it did in 1921 and
1924, these banks would now have 34
per cent. of their earning assets in
bonds. Instead they have but 26 per
cent.

Presumably the conservatism of big
investors in entering the market for
bonds springs from a fear that with a
turn in business for the better the
level in bond values might turn down-
ward once more. What the course of
security prices will be is always a
hazardous guess. Still it is interesting
at this juncture to go back for guid-
ance to a study Colonel Leonard P.
Ayres developed some years ago. This
study showed that normally the peak
in bond prices does not come until
months after the turn upward in busi-
ness from depression.

Paul Willard Garrett.
[Copyrighted, 1930.]

Stocks Yield More Than Bonds.

With the June depression in market
quotations stocks for the first time in
two years excepting only the autumn
panic have nestled down to a price

this

themselves

Consequently from early 1928 to late
1929 the disparity between stock and
bond yields steadily widened. At the
September extremes public utility
stocks were selling on a 1.65 per cent.
yield basis and the market for repre-
sentative issues in various groups in-
dicated but a 2.88 per cent. yield for
investors in Bonds
to yield

common. shares.
simultaneously were selling
upwards of 4.60 per cent.

Strangely enough the recent decline
in stocks already has restored a rela-
tionship between stock and bond yields
that existed momentarily at the time of
the panic last autumn, and that existed
in the more normal markets previous
to 1928. Here briefly is what the sta-
tistics on the present market show.
Ninety common stocks making up the
Standard Statistics list of selected
leaders sell to yield 4.66 per cent. if
we take an average of the yields of
5.07 for fifty industrials, 5.50 for twen-
ty rails and 3.08 for twenty utilities,

Exactly what the stabilized relation-
ship between stock and bond yields
will be in future years, if indeed we
ever witness such a thing as a stabil-
ized relationship, nobody knows. A
vote on the question whether good
stocks normally should sell to yield
more than bonds would pull forth a
variety of answers. About all we can
say is that whether to stay there for
good or only for a short time we are
now getting back to some old rela-
tionships that many thought never
would return, That in itself is some-
thing, no matter which view we adopt.

Paul Willard Garrett.
[Copyrighted, 1930.]
—_»>+>___

Rise in Bonds Seen As Signal.

If 1921 precedent is to be followed
in the stock market this year, as many
believe, a recovery in stocks will be
forecast by decided strength in bonds.
Considerable interest is being mani-
fested, therefore, in movements of
fixed-interest obligations.

Prices of high-grade ‘bonds have
been gradually working to higher
levels since the low point of a long de-
cline was reached last September. The
high point this year was reached in
March, since which time prices have
held fairly steady.

Recent conditions have become more
favorable again and a resumption of
the forward movement is generally

IT’S TIMELY
Any Time

Can you think of any good reason why July is not an excellent
time to make your will? It should be done some time, you know, and
is really a simple matter once you make up your mind on 2 points:

1—Whom you wish to inherit your property.
2—Who is best qualified to act your executor.

You should be able to answer the first question, and, as the settling
of estates is our specialized business, we believe we can satisfactorily
answer the second.

Why not talk this matter over with our Trust Officer, at once?

BANKERS TRUST COMPANY
OF MUSKEGON

 

 

 

 

GRAND RAPIDS NATIONAL BANK

  
 

  

(BE) EJ

| (haa a aa?

  

ey Ie)

 

 

Sry” Sey ry me a
o_o oe

 

 

 

i AR __| AY
Y LSS; CRISIS tere >

 

Established 1860—Incorporated 1865. —

GRAND RAPIDS NATIONAL COMPANY

Investment Securities
Affiliated with Grand Rapids National Bank

Nine Community Branches

 

 

 

 

 

14

anticipated by bond dealers. Extra-
ordinary ease in money markets
throughout the world is a powerful
influence.

The advance in prices in recent
weeks has been checked by weakness
in stocks, it is generally thought. This
situation has found reflection in selling
of bonds to increase margins. Second-
grade bonds and convertibles have
been weak, too.

One factor that tended to hold back
the rise was selling by insurance com-
panies, according to bond specialists,
who say the demand on life insurance
companies for loans on policies, pre-
sumably to protect speculative stock
commitments, was abnormally heavy
last month. Consequently these con-
cerns were compelled to use new funds
for such loans and to sell some bonds.
As loans are repaid, buying power
from this source will increase rapidly.

While a good demand is expected
for high-grade issues, with gradually
increasing activity, obligations of com-
panies whose earning power has been
impaired probably will not share in the
rise until the outlook for general in-
dustry has further improved.

Bond prices turned upward in July,
1921, after a false start a year previous-
ly, and moved forward for more than
a year. Then about twelve months
later the rise was resumed and this
advance was maintained with slight
interruptions until spring of 1928.

When brokers’ loans began to mount
about two years ago bond prices turn-
ed downward and the decline proceed-
ed steadily until last September. There-
after a moderate recovery set in which
continued for several months.

William Russell White.
[Copyrighted, 1930.]
—_2 7 >__
Summer Nights of the Olden Time.

Grandville, July 15—July is making
good for the chill winds that June
gave us and we may not be surprised
if we get abundant heat for the re-
maining weeks of summer.

Back in pioneer days the heat was
at times unbearable and the denizens
of the woods sweltered throughout the
whole twenty-four hours. We often
hear the remark that our summers are
much cooler now than in the early
settlement days. Possibly so.

I call to mind some of the make-
shifts adopted by the young people,
usually the boys, to get away from the
sweltering heat of the nights. The
Muskegon at Bridgeton was spanned
by a long covered bridge of the pat-
tern of the old-time Leonard street
bridge of vour city, and I believe was
made by the same builder.

As may be imagined this bridge was
the coolest spot in town on hot sum-
mer nights. Boys, never the girls,
sought the bridge carrying quilts and
made beds thereon. Usually a delight-
ful breeze came up or down the river
which was twenty rods wide at this
point.

There might have been danger of
falling through the diamonds when one
was lost in slumber, but no such ac-
cident ever took place. The bridge
was patronized by girls as well as
boys in early evening, swings being
devised for recreation.

I call to mind an old maid on a visit
from New England whose first sight
seeing was from the middle of the
bridge looking up and down the Mus-
kegon sight being permitted for at
least half a mile up and down the
stream.

“My! what a sublime scene!” ex-
claimed Miss Simpkins with clasped
hands and rolling eyes. “Most equal to

MICHIGAN

the Penobscot.” No doubt it was. The
young folks had their laugh at the de-
light of the old maid who sojourned in
the settlement for several months, re-
turning to the hills and dales of New
England declaring that Michigan was
next to Maine, the finest state in the
Union.

Rafting lumber down the Muskegon
was not always a pleasant work as
there were many sandbars and snags
which interfered with the progress of
the lumber float and sometimes
brought real disaster.

Indians made very acceptable pilots
as they knew every bend and crook in
the stream. The redmen were pro-
verbially lazy so far as labor was con-
cerned, leaving the most of the wig-
wam toil to the squaws. Hunting and
fishing was the usual employment of
the “Big Injun.”

Speaking about the heat of the sum-
mer, which was intensified because of
the shut in nature of the settlements,
big forests shielding the openings
made by settlers from the winds.

“Us boys” as the saying goes were
not at a loss to find some nooks where
we spread our blankets and quilts and
sought repose for the night. Sleeping
on the river bridge was considered not
quite safe and our mothers soon put
a quietus to that practice.

Out under the starlit sky on the
high bluff overlooking the river was
an enviable spot, so much so in fact
that neighborhood bovs came a mile
sometimes to join us in our slumbers.

Then, too, there was the apple
orchard under the trees of which
many cots were placed for the hot lads
of the heated work throughout the
daylight. Going to school was one of
the hot jobs, others the chasing of
snakes and rats out of the swamps.

Whenever we planned a trip with
team and wagon to Muskegon we in-
variably rose before sunup in the morn-
ing and were well on the twenty mule
trip when old Sol peeped over the tops
of the trees in the East.

Speaking of the long river bridge
that was used for sport as well as
traffic. Races were arranged between
white boys and red to see who were
the speediest on foot. Sometimes it
was a youne Indian who carried off the
palm amid much hand clapping by the
onlookers.

Those were truly happy days de-
spite the hardships of pioneering and
old timers will never forget them
while life lasts. Living one’s life over
might not be so pleasant after all, and
yet when old age comes creeping on

it is a bit of satisfaction to recall
scenes of the past.
While sleeping out there were

numerous sounds of the night that at-
tracted the notice of the sweltering
‘boys, such as the dismal howl of the
timber wolf.

Sometimes several boys would go
down a long hill, pace up the flat land
along the river and seek rest so near
the water that the gurgle of the cur-
rent as it swept along the bank made
music for the ear.

These low spots, however, were far
from pleasant places when the busy
mosquito and sizzling gnats filled the
air with their music. The _ gnats,
christened “no-see-ems” by the boys,
were even more of a pest than the
loud singing mosquitoes.

Palm leaf fans came into use at an
early day and it was no uncommon
sight to see a motherly squaw waving
one of these while she gave sustenance
to her papoose from her ample breast.
Friendly were the Indians of the Mus-
kegon valley else the life of the pioneer
would have been far less endurable
than it was.

When we take into consideration the
conditions then we must give the red
men credit for being much more hu-
mane than many of our white citizens
of the present day. Old Timer.

—+++____
Each of us is both a broadcasting
and a receiving station.

TRADESMAN

Dry Goods Inventories of Interest.

In view of the severe drop in com-
modities prices, a great deal of inter-
est centers on what the semi-annual
inventories will reveal in the way of
inventory loss due to price deprecia-
tion of merchandise. A small percent-
age of stores began inventory at the
close of last month, but by far the
larger number will not do their stock
taking until July 31. The figures will
be available shortly thereafter and will
unquestionably receive the keenest
scrutiny from and
chandise executives.

“Although many retailers since the

controllers mer-

first of the year have devoted major
attention to turnover and close buying,
it is difficult to see how an inventory
loss from lower prices can be avoided,”
one retail executive said yesterday.
“For a store to have little or no loss,
its stock at inventory time must be
100 per cent. fresh, a condition not
possible of achievement in most stores.
The size of the loss will depend on the
size and age of the stocks on hand and
will be heaviest for those stores which
have permitted old and slow-moving
merchandise to accumulate.”

I do not see any method of improv-
ing our social and economic relations
except through the teachings of re-
ligion. In fact, it is my belief that we
have gone as far as we can In progress
and reform until we have a more gen-
eral acceptance of the truths of rel’g-
If these are permitted to slip
away from us the progress and reform

ion.

which ‘we have already accomplished
will vanish with them.
Calvin Coolidge.

 

    
    
       
   
       
         

July 16, 1930

   
 

 

N

Fenton
Davis
££
Boyle

Lavestment Bankers

wv

Detroit
Grand Rapids
Chicago

“Men are never so likely to
settle a question rightly, as
when they discuss it free-
ly.” —Macauley.

The invitation to discuss
investments is extended to
you and_ every other
thoughtful sincere individ-
ual,

 

 

 

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STA-CRISP POTATO CHIPS

Grand Rapids Potato Chip Co.
912 Division Ave.. South

 

 

 

In selecting securities
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the counsel of this

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A Capacity To Serve That Wins
Everlasting Confidence

FETTER,
URTIS&
ETTER

Investment Bankers and Brokers
— PHONE 4774 —

Grand Rapids Muskegon

 

 

 

 

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July 16, 1930

MICHIGAN

TRADESMAN

15

 

MUTUAL FIRE INSURANCE

Difference Is in Distribution of the
Profits.

Since it has always been true and
is now recognized as a truth that all
insurance of whatsoever nature is
mutual in principal there has come
about a better understanding of the
whole sustem of mutual insurance as
developed and practiced by almost
three thousand mutual companies in
the United States and its neighboring
Canada.

The oldest of these mutual com-
panies were organized and began busi-
ness under the direction and super-
vision of some of the founders of the
American Commonwealth. These early
mutuals, as well as their successors,
have developed and practiced a sys-
tem of insurance which is properly
called American insurance, for it is
distinctly American in its scope and
practices.

The one difference between com-
panies, stock and mutual, seems to be
in the method of the distribution of
the profits. In the stock company the
profits, if any, are distributed, and
rightly so, to the stockholders who
have their money invested in the stock
company for the purpose of making a
profit upon that investment. On the
other hand the profits of a mutual
company, if any, are distributed, and
rightfully so, to the policyholders who
own and operate the mutual company,
for their own benefit and protection.
In case of a stock company any profits
are properly called profits, while in a
mutual company the profits should
rather be denominated as savings. The
difference between the two classes of
companies may be summed up in the
statement that the stock company is
owned and operated for the benefit of
its stockholders, while the mutual
company is owned and operated for
the benefit of its policyholders, a truly
vital difference, so far as the man who
pays for the insurance is concerned.

——_>+ + ____
Reason Enough.

It is all very well to caution people
to extinguish matches and butts of
cigars or cigarettes, but it is only hu-
man to forget at times and then fire
is likely to result. One way to increase
safey in the home is to provide ash-
trays wherever one is likely to smoke
and to form the habit of always using
them when discarding matches or
“smokes.”

Even when all classes of property
are considered, the careless use of
matches and smoking materials is the
largest single cause of fire in America.
In 1928 it was responsible for a loss of
over $34,878,000, which was a large
part of the total annual fire waste of
$464,607,102. This is reason enough
for cautioning Americans to be careful.

> —___
Being Human.

From time immemorial people have
considered insurance as something
mysterious and intangible, but it is
our opinion that this situation has be-
come materially changed.

Undoubtedly mutual insurance has
been one of the prime causes of this
change in the public attitude toward
insurance companies; years of work
directed along educational lines by the

 

mutual companies are bearing fruit;
they have planted the spirit of co-
operative assistance in the insurance
business. People no longer distrust
the companies but look on them as a
big brother, someone who will help
them live safer, healthier and longer
lives, and who will carry their load if
an emergency should arise. Call on
the mutual insurance man in your lo-
cality—he will not only solve your in-
surance problems, but will show you
how to cut the cost of your insurance
through this spirit of co-operation. Mu-
tual companies might paraphrase
Roosevelt’s words and say: “There is
a mighty human side to our business
when you really get acquainted with
the men in it.”

—_~+++>___
Obedience Founded on Respect For
Law.

Much is being said in these days
about respect for law, reverence for
law, enforcement of law and observ-

ance of law.

While all of these are very import-
ant, none of them is more vital to the
welfare of the State than the observ-
ance of law. True observance of law
comes from the love of the fruits of
law and order and not from the fear
of the penalties attached by the viola-
tions of law.

People must get in the frame of
mind of hating crime and abhoring a
disrespect for law. A deep-seated love
of the fruits of law and order will pro-
duce such an attitude of mind.

We are too fickle with our senti-
ments. We are too often scatter-
hearted as well as scatter-brained. We
need to concentrate on a love of the
things that law and order carry in
their trail.

Our lives and our valuables are pro-
tected by those who love the fruits of
law and order. It is not the corner
policeman that really protects life and
property. It is not the safety box in
the great steel vault down at the bank
that protects our money, stocks and
bonds. And it is not the judge and
jury in the courts of justice that pro-
tect our liberties.

It is the love of law and order as
taught in the church and the school
and the home that are the real pro-
tection to life, liberty and property. Re-
move from this community or any
community these influences and the
police, safety vaults and courts could
afford no protection. The influence of
the church, the school and the home is
the fundamental protection of all our
free institutions.

It is in the church and the school
and the home then, where we must
begin to teach reverence for law and
respect for authority, then it must fol-
low as the night the day, that there
will be observance of law.

It is not the fear of a policeman or
the fear of going to jail that causes
anyone to have a real reverence for
law. Reverence comes from within the
heart and when implanted therein
there is a proper observance of law.

Some of you may recall the incident
related of how our own President Ben-
jamin Harrison, on one occasion, re-
fused to follow a companion over a
grass plot in Indianapolis as a short
cut to the street. He knew that cross-
ing that grass once would not injure it,

but he knew if others did the same
the plot would doubtless soon be de-
stroyed.

His habit of being concerned with
the effects of his example caused him
to refrain from doing even so trifling
a thing. The principle involved in the
act concerned him.

If each of us will bear in mind our
own respons.bility as to observance of
law, the task of officials in enforcing
the law will greatly decrease.

The cause of law enforcement is
weakened in a great degree by the dis-
position of a surprisingly large propor-
tion of the people to disregard those
laws they consider unjust and unwise.
The law, however, cannot be broken in
one particular without affecting all law,

444 Pine Street

 

THRIFTY PEOPLE

who insist on getting the most for their money place their fire insurance
with the Finnish Mutual Fire Insurance Company of Calumet, Michigan.

WHY?

Because this company furnishes them with insurance at cost. This is
done by paying the policy holders a rebate of 40% of the paid premium
when the policy expires, thereby reducing the cost of the fire insurance
to only 60% of what it would cost in any stock company. You're
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THE FINNISH MUTUAL FIRE INSURANCE COMPANY

CALUMET, MICHIGAN

for each infraction of law is an attack
on all the law.

Consequently there must be observ-
ance of all law and not merely those
laws that one chooses to observe.

James S. Ogden,
Attorney General of Indiana.
—_+--—___
There Yet.

“Anyone could tell iby looking at
you that your parents came from Ire-
land.”

“My
Ireland, said Pat.

parents did not come from
“Come on, don’t try to fool me, your

from

face shows your parents came
Ireland.”

“They did not,” said Pat,
in Ireland yet.”

“They are

Phone 358

 

 

LO

 

Affiliated with

320 Houseman Bldg.

The Michigan
Retail Dry Goods Association

Insuring Mercantile property and dwellings
Present rate of dividend to policy holders 30%

 

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

Grand Rapids, Mich.

 

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

The Ne Cots OU Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

 

 

WILLIAM N. SENF, Secretary-Treasurer

 

 

 

 

16

WHERE IS AMERICA DRIFTING

 

We Need More Religion and Spiritual
Power.*

When Uncle Sam and his many
children celebrated his birthday not
long ago they found that there were
154 candles on the cake. To live 154
years and to express a desire to live
lcnger demands some justification. To
the serious-minded citizen the observ-
ance of the National birthday is an
vecasion for semething more than the
burning cf gas and the shooting of
fireworks. It is an cccasion for a
thoughtful consideration of those
forces and factors which have made
our National history and for what is
demanded of present-day citizenship if
the highest hopes for the future are to
be realized.

We do well to consider the signifi-
cance of the original Declaration of
Independence. It was a stormy period
in early American history when one
Richard Henry Lee, of Virgina, dared
to offer a resolution in Congress that
the colonies ought to be free and inde-
pendent. After several days of vigor-
ous debate a committee of five was
named to draft a declaration of liberty.
Thomas Jefferson, that ardent believer
in the right and the ability of the com-
mon man to govern himself, was chair-
man of the group and to him fell the
responsibility of formulating the sketch
which was adoped, with a few minor
revisions, on July 4, 1776. The prin-
ciple for which the colonies stood and
fought was thus expressed in the beau-
tiful Jeffersonian language: “All men
are created equal and they are endow-
ed by their creator with certain inalien-
able rights, among which are life, lib-
erty and the pursuit of happiness.”

The remainder of the world stood
aghast at this unprecedented pro-
nouncement of faith in the ordinary
man. Could freedom be assured to
all? Would all men, regardless of
race and creed and social standing have
a chance at life and liberty and the
pursuit of happiness? The experiment
in self government started well. Among
those who signed the original Declara-
tion of Independence were merchants,
farmers, physicians, Jawyers—all plain
citizens standing on the same level,
socially and financially. With the set-
ting forth of this principle, as some
one has said, “John the smith,” be-
came “Mr. John Smith” the citizen
who had a part in making and admin-
istering the laws which governed him
and his society. In time he became
Senator John Smith or Governor
John Smith.

This principle, which we commonly
call democracy, has been the glory of
our National history.. We have seen
it work in the lives of scores of young
men who have entered their life work,
it may have been in the professions, in
business or agriculture, and by applica-
tion and industry have succeeded he-
cause they have lived in the land of
opportunity. We have seen natives of
other lands come to America and find
here better living conditions. We have
seen them eat better food and wear
better clothes than would have been
possible in the countries from which
they came. As I sat on my porch one

 

*Sermon by Rev. Marshall Reed, Meth-
odist clergyman at Ypsilanti.

MICHIGAN

night last week I saw a colored fam-
ily drive by in an expensive auto-
mobile; in spite of the racial discrim-
ination which we deprecate, our Na-
tional policy has guaranteed to all
races protection and opportunity of
success. We think of that distinguish-
ed public servant who was born years
ago, the son of a blacksmith in the
Middle West. Left an orphan at the
early age of nine years he was brought
up by farmer relatives. He worked
his way through the university as a
representative of a local laundry. He
succeeded unusually well as an engin-
eer and jater his country bestowed
upon him the highest office it has to
offer its citizens. The career of Her-
bert Hoover is a good illustration of
the American belief in certain inalien-
able rights at work in human life.

I would not want to be classified
among the proverbial National crepe-
hangers. I would prefer to take my
place with those who believe that
America is still the land of opportun-
ity and that, on the whole, living con-
ditions are better here than anywhere
else on earth. But ‘believing all this
one cannot blind himself to the fact
that there are many points at which
the ideals of our democracy are being
severely tested. We have come to a
time in our National history when we
must seriously question whether there
is such a thing as a government of the
people, by the people, and for the peo-
ple and if there is now, how long we
may expect it to exist. We wonder
how many people in America really
have a chance at Lfe, liberty and the
pursuit of happiness?

There are some questions you cannot
keep down. What chance have the
thousands of men who work in the
automobile factories at life and lib-
erty? A great industrial concern de-
clares dividends totaling a million dol-
lars as a surplus created during a per-
iod when thousands of men have been
thrown out of work. I lived for five
years within a mile of two great auto-
mobile factories and I know something
of the lives of the men who work
there and something of the lives of
their families. I know the constant
fear of unemployment which hovered
over them, even in periods of prosper-
itv, a fear which was too ofen made a
reality by the gesture of the corpora-
tion. When Senator Couzens sug-
gested not long ago that something
will have to be done to guard working
men against periods of unemployment
some industrialists called it the raving
of a mad radical, but it was suggestive
of an issue which must be faced if our
American guaranty of the right to life
is to be preserved.

Another. What constitutes the rul-
ing power in America to-day? Are
the rights of all men considered or do
the wishes of the powerful rich gain
precedence? New forms of investment,
credit systems and subtle financial de-
vices have given wealth an imperial-
ism which was unknown to our fathers.
Durant Drake has suggested that we
are drifting towards a_ plutocracy.
This does not necessarily mean that
the rich hold office, nor that they
openly dictate political policies, but it
does mean that the ,interests of the
rich, and particularly big corporations,
are deciding factors in legislation

TRADESMAN

July 16, 1930

 

 

 

 

ete 102.

MUELLER’

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Heat it and it is ready to serve.

C. F. MUELLER CO.
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h

New Jersey

 

 

#18 102.

WUELLERS

 

 

 

 

 

 

ery Service.

 

FOO AO.

 

 

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2—Small stocks properly

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3—A reputation of fresh-
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5—Quick Turnovers and
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a>

July 16, 1936

MICHIGAN

TRADESMAN

VW

 

which affects them. Back of political
parties there often stand political
rings and in these rings is often found
money that talks.
And another.
either a person

Does the individual,
or a business, have
much chance at life and liberty now?
We are seriously threatened with the
power of great corporations and cen-
tralized control which: will ultimately
defeat personal initiative and industry.
A good illustration is seen in the Great
Atlantic and Pacific chain store sys-
tem. Let us assume that there are
20,000 stores in the system and scat-
tered throughout the country. It
means that instead of 20,000 merchants
who exert their ability and develop
their characters by buying and selling
there are 20,000 distributing stations
for one centralized business. And it
means more than that. It means that
instead of 20,000 families receiving the
benefit of a legitimate business that
one family, located at Yonkers, New
York, that owns the business gets all
the profit. A minister was once asked
by one unacquainted with ecclesiastical
practice if all his subjects
were furnished him. If the chain store
idea should prevail in the church there
is not a minister who could choose his
sermon subjects but would have them
sent to him all dated, sealed and ready
to open.

sermon

These questions are only suggestive
of many others which compel us to
believe that we need a new declaration
of independence human
If we could bring the intelli-
gence of our generation to bear on
social problems as we have on the de-
velopment of mechanical

based on
values.

devices we
would soon be out of the horse and
buggy age socially. Consider such
points as these:

1. We need deliverance for a cen-
tralized control of life. We may not
be under the domination of a king or
a foreign power, but we are fast mov-
ing under the control of a system
which threatens our independence. My
reference to the Great Atlantic and
Pacific chain store involves much more
than that system; it involves the whole
chain store idea. We have noted the
recent tendency toward the combina-
tion of banks and financial interests
which will result in placing most of the
wealth of the world in the control of
a few hands. In that situation the
government of the people will not
rule; the few who control the world’s
wealth will dictate to the other na-
tions of the world. At the turn of
their hands war may be declared and
the nations will move as mere puppets
at their gesture. We have observed
the consolidation of the press whereby
editorials are produced at a central
point and distributed all over the coun-
try. A man on the inside of the mov-
ing picture industry is reported to have
recently said that within two years
pictures will be broadcast from a cen-
tral studio in New York to any theater
in the country having television ap-
paratus. With this marked tendency
to consolidation what will become of
our boasted independence?

2. We need deliverance from in-
timidation. We live in a period when
those who would take a stand on vital
moral issues are too often branded by
the press and society in uncompliment-

ary terms. When those who are sworn
to tell the truth or are willing to stand
by what they believe to be right are
threatened with the ‘long ride” the
strength of democracy is spent. Why,
when some of us whose fathers and
grandfathers and great grandfathers
pioneered and helped to build America
have courage to denounce some social
evil like the liquor traffic should be
called un-American is a mystery; why,
when we plead for peace, believing that
war is a colossal international crime,
we should be marked as unpatriotic is
hard to understand; and why, when
we speak for social righteousness, we
should be considered Puritanical is
past finding out. But this is the state
of mind in which our generation finds
itself.

3. We need deliverance from our
present political system, especially at
the point of selecting public officials.
Our system may have been adequate
for the town meeting days when only
a few thousand people lived along the
Atlantic seaboard, but it is not ade-
quate for a nation of 130,000,000 peo-
ple scattered over the vast expanses of
our country. Our produces
too often those who have been said to
“buy the right to govern.” We have
before the American people now the
case of Ruth Hanna McCormick, the
Republican candidate for the United
States Senate for Illinois, who ac-
knowledges that she has spent a quar-
ter of a million of dollars to be nom-
inated for an office which pays only
$10,000 per year.
that high office can be gained in our

system

Does this not mean

country only by those who possess or
are assisted by great wealth?

4. We need deliverance from a lazy
and lawless class of people in our so-
ciety who have never done an honest
day’s work and are not interested in
making a living by honest means.
There are many people living in rural
sections and beautiful suburbs who do
not realize the hold the underworld
has upon our metropolitan centers and
the control the criminal class exerts
The Chicago news-
papers are just now much agitated be-
cause one of their reporters was re-
cently murdered. An editorial in the
Chicago News a few days ago said in
substance this: Suppose the murderer
of Alfred Lingle is discovered, what
then? On the basis of past experi-
ence, we may expect that a huge de-
fense fund will be raised by his fellow
gangsters. Every denizen of the un-
derworld and even reputable business
men will be forced to contribute to the
fund under the threat of death. Ma-
terial witnesses will be terrorized or
shot. Perjury will be manufactured in
sufficient quantities to meet the need.
Attempts will be made to pack the
jury and intimidate jurors. The most
successful and most unscrupulous
lawyers will be retained. The chance
of conviction would be very remote.
And this leads to the suggestion of
another need.

5. We need deliverance from the
power of the press. Some years ago
a far-seeing French statesman visited
this country and said that one of the
gravest problems of a democracy is the
control of the press. Was he not
right? The press, which should be

(Continued on page 31)

over the country.

 

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18

DRY GOODS

Michigan Retail Dry Goods Association.

President—J. B. Mills, Detroit.

First Vice-President—Geo. E. Martin,
Benton Harbor.

Second Vice-President—J. T. Milliken,
Traverse City.

Secretary-Treasurer—Thomas Pitketh-
ly, Flint.

Manager—Jason E. Hammond, Lansing.
Be on the Lookout For Legislative
Experiments.

Lansing, July 14—Due to the illness
of Jason E. Hammond, who is con-
fined to the Edward Sparrow Hospital
here in Lansing, I have been asked to
issue this bulletin.

Every retailer who hopes to stay in
business must learn how to use all
three of these methods of profit con-
trol:

1. Control of costs.

2. Control of merchandise.

3. Control of sales.

Merchandise control is the most es-
sential of all three. Expenses cannot
possibly be held down without the
control of stock turnover, and no iner-
chant can sell more goods at a profit
without a better method of keeping
styles, prices and kinds of merchan-
dise in line with the ever changing de-
mands of his t-ade. To do these
things he must have merchandise con-
trol. A store rightly merchandised in
quality, fashion and price will in most
cases correct the problem of high ex-
penses and low sales resulting in a
reasonable net profit.

Speaking of expenses, these, of
course, must be controlled. Waste and
unnecessary items entering in the pay
roll and other expense accounts must
be checked closely and reduced to a
minimum and when I say reduced I
do not mean that any merchant should
del.berately go into his pay roll ac-
count and cut the salaries of his indi-
vidual employes. When I see _ this
done, I believe a merchant has lost
faith in his ability as a merchant,
breathes pessimism into his organiza-
ton, causes a lack of co-operation—in
fact, it results in a diseased business.
The test of good storekeeping is to so
conduct business on standards that
will work and produce the desired end
to show the profits desired and this
can’t be done by upsetting the con-
fidence and co-operation of your em-
ployes. No organization is any better
than its weakest chain and if your or-
ganization is not filled with fight and
desire to do a better, bigger and finer
job than ever before, your business
will crumble.

The same holds

true among mer-

chants themselves. They must co-
operate more and more with each
other. If there ever was a time when

the retail dry goods merchants of
Michigan had need for a strong state
organization, it is now. Next January
a number of bills will be introduced in
the State Legislature which will di-
rectly affect every merchant. If en-
acted they will prove a source of ex-
pense, annoyance, inconvenience and
embarrassment to every retailer.

Acting under the leadership of the
Retail Merchants Association of that
city, Detroit stores have adopted an
agreement regarding return of mer-
chandise that concerns all stores in
Michigan, more especially on account
of the dominant position of the stores
in the metropolis of Michigan. Detroit
stores have supplied valuable leader-
ship in this matter which is well worth
the while of stores in other Michigan
cities to follow.

Return of goods is a known expense.
On account of present business con-
ditions this expense is a particular bur-
den at the present time. It is worth
while for stores in all Michigan cities
to get together and to promote local
agreements similar to the one made in
Detroit. Merchants Association, Inc.,
of Lansing has already taken the mat-
ter under advisement.

The agreement, finally drafted, is by
no means radical, but it is estimated

MICHIGAN

that its observance by the downtown
stores in Detroit will immeasurably
curb an evil which has grown to
enormous proportions in all cities. The
Detroit agreement follows: m

1. No merchandise showing definite
and clear evidence of having been used
or worn will be accepted for credit or
adjustment.

2. No merchandise which has been
out of the store for an unreasonable
period will be accepted for credit or
adjustment.

No merchandise will be accepted
for credit, cash refund or adjustment
unless accompanied by a sales check.

This action has been given wide
publicity in Detroit. Participating
stores are carrying inserts in news-
paper advertising outlining the new
terms and package inserts are being
liberally distributed.

Merchants should be courageous and
this is the time to be courageous. My
own experience has taught me_ that
merchants are to blame to a great ex-
tent for the acceptance of return goods
and are generally imposed upon be-
cause they allow the customers to do
so fearing that they are going to lose
a customer. One thing a merchant
should always bear in mind is that
when he allows the customers to have
their own way that he is educating
them into some of the most vicious
things the retailer has to contend with
and in a good many cases, I should
savy 90 per cent., merchants are to
blame for the fact that they do not
take a stand against the thing that
they know is wrong.

J. W. Knapp.
i
See No Change in Glassware Prices.

Prices on glassware, including stem-
ware and other pieces for home use,
are due to remain at present low levels
through the Fall season, selling agents
in the Eastern market predict. A
slight improvement in price may be
noted late in the Winter, but no siz-
able upward movement is anticipated
before the Spring season. Buyers are
emphasizing price in all their Fall pur-
chases, and manufacturers have been
forced to cut as low as possible to
hold their trade. The all but universal
talk of widespread popularity of crys-
tal stemware for Fall is not borne out
by the buying done to date, selling
agents say. Both manufacturers and
buyers have ‘been predicting great
things for crystal, but actual orders are
claimed to favor the colored glassware,
which was popular last year.

—_22+ >____
Knit Sportwear Selling Well.

While men’s knit sportswear has
been spotty during the current season,

the volume of business compares more

than favorably with last year’s. Bath-
ing suits have enjoyed their best year,
with the speed models most in de-
mand. Polo shirts have also been a
big favorite and are still selling well.
Price cutting on this item has had a
disastrous effect, but the more ex-
pensive numbers retailing in the large
sport shops have enjoyed excellent
business. Sweaters and hose for the
Fall are expected to have a good sea-
son, with a decided trend to neat fig-
ures and patterns. All shades of
brown and tan are expected to pre-
dominate.

—_++.___
Suspenders Sales Off Slightly.
Although more suspenders have
been sold during the last three years
than ever before, there has been a
slight decline in sales volume for the
first half of this year. The popular
selling number this season have been

TRADESMAN

the brightly colored silk suspenders
with the chain loops. One manufac-
turer displays several styles, some with
fastened chain loops, others with
metal cast-offs, and a third with a
metal lug and a leather cast-off. The
feature of these loops is that the chain
can feed freely through them, regard-
less of the position of the wearer, and
does not chafe the shirt.

—_2++—__

Orders Start on Andiron Sets.
Fall buying of andirons and other
fireplace equipment for September
sales started in the Eastern market
this week. Buyers for retail establish-
ments have been visiting the sales-
rooms of selling agents inspecting the
new lines and placing a few orders.
Most of the business to date has been
for the lowest priced sets which can
be retailed around $3 a pair. Colonial
designs continue to outsell all other
types. In addition to Fall purchases, a
few buyers have placed sample orders
for Christmas bronze ornaments for

holiday sale.
—_-—__2

Sales of Bow Ties at Peak.

While the year 1929 was the great-
est ever experienced by a manufac-
turer of patented ready-made bow ties,
sales for the current half are equaling
last year’s record. A particularly
strong demand for bows has appeared
this year, especially for polka dots on
pastel grounds. Bat ties are also
meeting with strong favor. In four-
in-hands, manufacturers report that
crepes and shantungs in solid pastel
shades and silks in small figures on
light colored backgrounds are the out-
standing sellers.

 

 

July 16, 1930

 

 

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July 16, 1930

MICHIGAN

TRADESMAN

19

 

SHOE MARKET

Michigan Retail Shoe Dealers Association.
President—Elwyn Pond, Flint.
Vice-President—J. E. Wilson, Detroit
Secretary—Joe H. Burton, Lansing.
Asst. Sec’y-Treas.—O. R. Jenkins.
Association Business Office, 907 Trans-

portation Bldg.. Detroit.

 

Indianapolis Shoe Stores To Curtail
Returns.

In furtherance of the plan inaugurat-
ed by the Merchants Association of
Indianapolis and adopted by the Fur-
niture Dealers Association, to reduce
the abuse of the return merchandise
privilege, an Adjusters’ Club has been
formed within the Merchants Associa-
tion, composed of the executives and
employes of the stores, to whom all
requests to return merchandise and all
adjustments of such requests are made.

Robert Miller, of the L. S. Ayres &
Co. store, was elected permanent chair-
man. It is the intention to hold meet-
ings of the club every ten days at
which meetings all matters pertaining
to the return merchandise campaign
will be discussed, including the names
of persons who have been in the habit
of abusing the privilege.

In this manner each store will be
advised constantly of persons attempt-
ing to violate the spirit of returning
merchandise and will be in a better
position to judge the merits of requests
that may come from such customers.

By constant contact between the ad-
superintendents and _ credit
managers of each store and the office
of the Merchants Association, the mer-
chants feel that the return merchandise
evil speedily will be solved. The
unanimous report from the stores co-
operating with the campaign, and they
include the largest in the city, is that
the campaign has been splendidly suc-
cessful.

It is pointed out that one of the
reasons of the numerous requests to
accept merchandise for return is the
hurried, thoughtless buying on the part
of the public. Such buying, leaders in
the movement say, is wholly unsatis-
factory both to the customer and to
the merchant. Making the return mer-
chandise record a part of each person’s
credit record has been found to be an
effective way to reduce this evil. The
preponderance of the requests to take
back merchandise come from the credit
customer who has felt for years here
at least that he did not have to pay for
something he saw fit to bring back.
The store did not have his cash money,
he figured.

———
Alva M. Dawson Dies.

Alva M. Dawson, 65 years old, own-
er and operator of the Dawson Walk-
Over Boot Shop, 411 Main street,
Evansville, Ind., for the past twenty-
four years, died at his home at 820
East Blackford avenue, Evansville.

Mr. Dawson, who had operated the
shoe store since he went to Evansville
in 1907, suddenly became ill at the
store and was moved to his home,
where he died in a short time. Death
was due to an attack of heart disease,
according to the coroner, who was
called into the case.

Dawson was born in Northern In-
diana in 1865. He was married in
Chicago to Miss Jessie Snodgrass in

justers,

1927. Besides operating the Walk-
Over Boot Shop, for the past six
months he had owned and operated the
Enna Jettick shoe store at 217 Main
street, Evansville,

Mr. Dawson recently purchased a
fine home on Outer Lincoln avenue,
Evansville, and was planning to move
into it when death overtook him, He
and Mrs. Dawson were planning to
leave on July 12 in company with Terre
Haute, Ind., friends for a vacation tour
of the New England States. He was
a member of St. Paul's Episcopal
Church and the Evansville Chamber of
Commerce. Surviving besides the
widow are one. sister, Mrs, O. C.
Smalley, of Evansville, and one broth-
er, C. H. Dawson, of Peoria, Ill,

— ee Oe

Brick Addition To Shoe Factory.

Construction of a three-story brick
addition to the plant of the Krippen-
dorf-Dittman Shoe Co., Xenia, will be
completed within thirty days, officials
have announced.

The addition is 40 x 100 feet, three
Machinery will be
moved into the second and third floors
to eliminate congested conditions in
other parts of the plant. The remain-
der of the building will be used for
storage. Completion of the addition
will mean final abandonment of the
company’s plant in Cincinnati,

The Krippendorf-Dittman Shoe Co,
several years ago acquired the Xenia
Shoe Manufacturing Co., and since has
been placing all its manufacturing op-
erations in the Xenia plant.

stories in height.

—_—_2.--____
Hints To Shoe Salesmen.

Sell the customer by knowledge rath-
than guesswork.

This sort of selling helps commis-
adds to the store’s volume,
builds a clientele, minimizes complaints
and returns.

Study the activities of the customers
you sell and suggest the right shoe
for the purpose and occasion.

Know the trends in fashion that dic-
tate shoe styles.

sions,

we.
Accessory Sales By Local Shoe Dealer.
Yager’s Bootery (Grand Rapids)
where the decorations and windows
are always an artistic revelation, is
combining fine footwear, jewelry, lin-
gerie, hosiery and bags in a highly
profitable manner. Footwear is the
big, predominate note always, but the
annual sales volume of the accessories
is almost on a par with footwear sales.

—_»> +.
Are Salesmen a Pest Or a Blessing?
Monday I met a purchasing agent
for one of the large public utility con-
cerns and naturally our conversation
turned to the topic of salesmen. I
casually asked the P. A. if he were
“bothered”, in his estimation, as much
by salesmen, as, say the average drug-
gist, grocer or dry goods man. He
thought for a moment then replied:

“IT don’t believe I’d put it in just that
way. I do not figure that salsmen are
a bother to me. From my personal
point of view the salesman is one of
the very important parts of my daily
routine. By this I mean J have come
to look upon the men who come to
demonstrate new lines as teachers. [

can always learn something from the
man who has been carefully coached
and trained as to a new and important
bit of equipment in my business. It is
my business to keep posted on progress
in the industry; much may be gleaned
from reading, from trips to ‘other
plants and in various ways, but to me
the concentrated essence of informa-
tion comes from the salesmen.”

This was an illuminating angle to
me. But having solicited dealers on
my own account full many a time, I
could not help visioning the attitude
of many dealers who seemed to have
a string attached from their chin to
their hand, and even before the sales-
man could start his story, that invisible
string would pull the dealer’s head up
and down. Never sideways. The neg-
ative spirit was in evidence from the
time the dealer entered the store until
he closed the door and called it a day.

I outlined this survey to my compan-
ion, who was ready with an explana-
tion:

“The corner store dealer is different,
in a measure from myself. [I buy
many items, but the largest percentage
of men who call to sell my concern,
through me, are not peddlers, amateurs
or fly-by-night men. They are the
highly trained, scientific type, if we
can so term them, The average dealer
must be forced to lose much very val-
uable time in meeting so many irre-
sponsible salesmen, and time is worth
money. I can realize how a dealer can
become soured on the selling fraternity;
he is greeted by men with all kinds of
schemes for advertising and business
plans which have little or no merit.
He is besieged by women seeking ad-
vertisements for cook books and pro-
grammes, and labor union crooks ask-
money in advance for advertising in
programmes which will never be is-
sued. The man who sells advertising
novelties, electric signs, display cases.
Then comes the with counter
specialties, often entirely out of line
with the merchandise carried by that
dealer.

“The regular men come with their
samples of drugs, hardware, food
stuffs, the field is large and varied.
Peddlers of collar buttons, religious
tracts and sellers of mail order made-
to-measure suits. One or two custom-
ers, then two or three salesmen. Per-
haps a few collectors thrown in for

man

good measure. “Yes, a man may learn

from salesmen, and the salesman is
entitled to serious, courteous considera-
tion, but I’m convinced that, so far as
the retailer goes, I’d rather be a pur-
chasing agent. It isn't quite so hard
on the nerves.”

As we parted [ thought he had sized
up a picture which would be familiar
enough to most of us to paint it in
printer’s ink, so here it is.

Hugh King Harris.
—_+--—___

Father wants the family to take a
summer trip that he can afford but
it would hardly be worth packing for
a little trip like that.

—__—_ > ___

Uncle Bob thinks he knows the
value of a dollar but he doesn’t. He
holds on to it as if it were worth 50.

Planning for

Shoe Profits

Under present con-
ditions many shoe mer-
chants have adopted a
policy of buying from
stock only and nearby.

You would be sur-
prised at the number of
live merchants who say
this policy pays them
dividends in excess
of expectations. Now
they'll never go back to
the old way.

Next week our sales-
men go out with new

fall samples — sixty
styles of dress and

work shoes In Stock.

It will pay you to
investigate.

Herold Bertsch
Shoe Co.

Manufacturers of Quality
Footwear

Since 1892.

 

 

Grand Rapids, Michigan.

 

L. H. BAKER, Secy-Treas.

 

MICHIGAN SHOE DEALERS

MUTUAL FIRE INSURANCE COMPANY

FIRE AND TORNADO INSURANCE

i ee se $241,320.66

Saved to Policyholders
Since Organization __---_-- 425,396.21

Write to

Lansing, Michigan

 

 

 

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.
Pres'dent — Gerritt VanderHooning,
Grand Rapids.
First Vice-Bresident—William Schultz,
Ann Arbor.

Second Vice-President—Paul Schmidt,
Lansing.

Secretary — Herman Hanson, Grand
Rapids.

Treasurer—O. H. Bailey, Sr., Lansing.
Directors — Ole Peterson, Muskegon;
Frank Marxer, Saginaw; Le’'gh Thomas,

Ann Arbor; M. C. Goossen, Lansing; R.
J. LaBarge, Pontiac.

 

“Sinews of War” in Hard Pressed Old
England.

A most important element in busi-
ness permanence is stability. We in
America have lacked much of that up
to now because of the ease with which
we have been able to change from one
occupation to another. But out of the
welter of readjustment which has late-
ly come to the grocery business we
are apt to develop a fixity of occupa-
tion which will be all to the good for
our calling. In fact, we cannot hope
to remain prosperous grocers unless
first we hold the mental attitude that
we are to be grocers all our lives.

It may seem strange to say so, but
I have always regarded the complicat-
ed money system of Britain as a great
advantage to business men. For one
cannot operate such a system with any
loose thinking or sloppy approxima-
tion of figures. Consider, for example,
the following question in a recent ex-
amination of the Insitute of Certified
Grocers, London:

“Make out a bill for the following:
134 Ibs. tea at 2/10 per Ib; 16 Ibs. loaf
at 344d per lb.; 14 lbs. granulated at
234d per |b.; 34 lb. coffee at 2/2 per

ib; 3 oz. cloves at 5/4 per 1b.; 12
sheets emery paper at 3/8 per quire;
21 lbs. soda at / per cwt.; 1 pkt.

starch, 4 lbs. 6 oz. at 6d per Ib.; 1%
Ibs. butter at 1/11 per Ib.; 1 Ib. 12 oz.
cheese at 1/3 per lb.; 2 Ibs. 6 oz. bacon
at 1/10 per lb.; 20 eggs at 2/3 per
dozen.”

Note that such figures as 2/10, 2/2,
1/10 mean 2 shillings ten pence, 2
shilling two pence, 1 shilling 11 pence;
that ‘d’’ is the sign for pence (pennies)
that 7/- is 7 shillings; that cwt. (hun-
dredweight) is not 100 Ibs. but 112
Ibs., and we shall be able to glimpse
what complete abstraction must be de-
veloped to figure English bills cor-
rectly.

Let us further consider the daily
problem of computing margins on a
percentage basis with such a system
of currency and we may be able to see
that English grocers are educated both
ways from the collar. Indeed, they
could not turn around, as our saying
is, without an arithmetical equipment
far more complete than ours usually is.

Such facts may help explain why an
Englishman is deliberate in his ways
and a bit “slow” to answer a ques-
tion. He does not “make it snappy,”
as we like to do with our exceedingly
system, for his habit is to
think of a question and get all its
bearings before he attempts an answer,
but by the same token his answer is
likely to be correct.

We also have here an explanation of
why the British apprenticeship system
of old and its present day successor,
the Institute of Certified Grocers, al-
ways have involved such an extended
time of education; and finally how and

simple

MICHIGAN

why young men and women who en-
ter on this course are apt to have de-
cided in advance that they are to be
grocers for life.

One more: Under another question
we find this: What is the difference
between dry salt cure and tank cure?
Which method is commonest and why?
Describe the difference between a
York ham and an American L/C both
as regards cure and keeping proper-
ties, and state what in your opinion
would be the amount of evaporation in
one month. The cost of sides is 127/-
per cwt. Cut up a side weighing 2
qrs. 5 Ibs. into 10 pieces to show 17%
per cent. profit on return and arrange
to include in these cuts 4% lbs. cor-
ner cut at 1/8 and a hock of bacon
834 lbs. at 9d. Show how you calcu-
late your percentage.

Notice that above deals with “sides”
at 127 shillings, say $30.48, per cwt.,
or 112 lbs.; and that the side in ques-
tion weighs 2 quarters, as | interpret

it, 5 lbs. But I am a little rusty on
“quarters” so I am not certain about
it all. It is easy to see, however, that

these men are in every sense fully edu-
cated when the Institute is willing to
“Certificate” them.

Another element of stability and
therefore permanence in British gro-
cerdom is the willingness merchants
evince in that poverty stricken land to
contribute money for the continuance
of their industry on a sound basis.
England is about the size of Florida
and holds 45,000,006 people. The In-
stitute is twenty-one years old. Its
aim may be quoted thus: “To increase
the prestige of the grocery trade by
ensuring an adequate supply of busi-
ness men and to inspire these men to
have a pride in their calling and a de-
sire to raise their status in life.” *

Last year 2,000 candidates “sat for
their examination” and _ the initial
membership of 250 is now some 3,250.
Now the Institute has purchased its
own home, a three-story house at 50
Doughty street, London. An English-
man would be willing to smile if I
should pun on the appropriateness of
Doughty as descriptive of the Insti-
tute itself; but the house is next door
to where Charles Dickens lived when
he wrote some of his most celebrated
stories as Queen Victoria ascended the
throne in 1837. Thus do tradition and
progress constantly blend in Old
England.

This new home is purchased out-
right. The Institute goes into it free
from debt, its building and endowment
fund being 6883 pounds and odds, say
$33,383.33, contributed by its members
and those manufacturers and whole-
salers as have continuing interest in
the welfare of the grocery trade. Let
us note in passing that chains, or
“multiple shops,’ organizations are
members along with individual gro-
cers, without prejudice either way.

We have a land somewhat over
fifty-two times the size of Florida,
with resources literally unlimited and
only 120,000,000 people. Yet our own
National Association, now in its thirty-
eighth year, has only 14,000 members
and, despite many apparent sources of
revenue, does not own its own home.
Moreover, the minute a manufacturer
contributes, directly or indirectly, to

(Continued on page 31)

TRADESMAN

 

July 16, 1930

 

Factory and
10-16 Logan St., S. W.

GRAND RAPIDS LOOSE LEAF BINDER CO.
Manufacturers of The Proudfit Loose Leaf Devices.

Executive Office
Grand Rapids, Michigan

 

 

201-203 Ellsworth, S. W.

 

VEGETABLES

BUY YOUR HOME GROWN AND SHIPPED-IN VEGETABLES
AT THE VEGETABLE HOUSE

VAN EERDEN COMPANY

Grand Rapids, Mich.

 

 

 

 

EW ERA
LIFE ASSOCIATION

Grand Rapids.

SOUND COMPANY, SOUNDLY
MANAGED BY SOUND MEN.

WHITEFISH and TROUT
By Air Daily
from Lake Superior Region.
GEO. B. READER

1046-1048 Ottawa Ave., N. W.
GRAND RAPIDS, MICHIGAN

 

 

 

 

 

Always Sell

Rowena Yes Ma’am Graham
Rowena Golden G. Meal

 

LILY WHITE FLOUR

“The Flour the best cooks use.”’
Also our high quality specialties

Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING CO.

 

Rowena Pancake Flour
Rowena Buckwheat Compound

 

Grand Rapids, Mich.

 

 

   

 

In More Homes Everyday

RAaLSamM

America’s finest Bread

 

 
  

—

 

y

The day is

The
Superiority
of—

SANCTUM BAKORIUM }\
NEWS

when home-baked bread will
be as obsolete as the horse-
drawn street car of old.

  

fast approaching

 

 

 

RED*‘STAR YEAST

R= STAR Compressed Yeast is the result of over 47 years of re-

search and manufacturing experience. It is Rich in Vitamins and )
being a cereal product its Purity and Uniformity is unquestioned.

The freshness of RED STAR YEAST is assured by regular deliveries

to you in sanitary foil wrappers.

20c A DOZEN (Delivered)
YOUR PROFIT is 50% on cost selling at 2 cakes for 5c

Our Branch in or near your city guarantees a Fresh Supply

 

 

RED STAR YEAST & PRODUCTS Co.

Main Office -

Detroit Branch—1234 W. Fort St.

Milwaukee, Wisc.
Grand Rapids Branch—515 Division Ave.. Ss.

** STRICTLY INDEPENDENT—SINCE 1882 **

 

—

July 16, 1930

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids
Vice-Pres.—E P. Abbott, Flint.
Secretary—E. J. La Rose, Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.

 

Problem of Determining Quality and
Price.

Buying a particular quality of meat
the year round is usually no easy task
as every man experienced in the retail
meat business knows. Quality in a cut
of meat to a customer means tender-
ness, taste and appearance of the cut;
but to a meat dealer quality includes
also certain other factors. A dealer
wants to get as many pounds of de-
sirable meat as possible from each side
or wholesale cut, so he thinks of con-
formation, finish and class as well as
the characteristics which indicate ten-
derness, taste and appearance. At least
seventeen different characteristics are
used in the grading or classification of
a beef carcass by the experts in the
Department of Agriculture. The prob-
lem of determining quality is further
complicated by the fact that there is
no positive standard for any of the fac-
tors which determine the grade or
quality of a carcass. “Absolute exact-
ness is impossible. This is due partly
to the fact that each individual car-
cass differs somewhat from every car-
cass; hence no given carcass can be
taken as a sample exactly typical of a
large number. Another difficulty lies
in the fact that there are practically
no mechanical devices to aid the
grader. The beef grader, therefore,
must depend almost entirely on mere
observation and a constant matching
of the thing observed with a set of
ideals or pictures which he carries in
his mind.” (U. S. Department’ of Ag-
riculture Bulletin 1246, pages 4-5).
Only years of experience and careful
study in handling fresh meat enables
a man to become an accurate judge of
meat quality and grades. This means
that during the interval he probably
has made many mistakes, and so often
has failed to get the quality of beef and
other fresh meats his trade wanted.

After a retail meat dealer has learn-
ed what particular grade suits his
trade, he has the problem of being
able to pick out the quality from the
supply available in the wholesale cool-
er. Most retail meat dealers must re-
ly upon their own judgment and select
their own carcasses from those con-
stituting the supply in the packing
house cooler, or else they must de-
pend upon the judgment of some sales-
man or of the men in the ice boxes
of some wholesaler or jobber. Ex-
perience seems to have taught most
retail market managers the importance
of personally selecting their beef and
other fresh meat. Sometimes personal
selection is unnecessary; ‘but usually
in. these cases someone is paid for
rendering this service.

At times the seasonal changing of
quality in the supply of beef and other
fresh meats available on the market
complicates the problem of selecting
the particular quality wanted to please
the trade of a certain market. There
are certain months of the year when
certain grades of beef cannot be had.
This is the time when the quality
market operator has difficulty in find-

MICHIGAN TRADESMAN 21

ing enough of the grade he wants. He
cannot afford to have anything but the
best obtainable, so he must pay not
only the top price, but he must often
buy at an increased price from whole-
salers or jobbers who make a special-
ty of selecting the best from every
source available.

At times the men operating the low
price markets find it hard to buy the
particular quality needed for the trade.
The price-quality market manager has
the same problem in an intense form
for he must constantly find the best
middle grades for his trade from the
carcasses on the books. When prime
and choice grades are in small or
short supply, he finds prices for the
grades he wants are quite high—often
too high for his trade. When there is
a good or liberal supply of the best
grades, he can get a better quality than
usual for the same price he had to pay
for a lower grade some time before.
However, if he gets much of the bet-
ter quality, he may lead some of his
customers to expect that quality all
the time and to object to the lower
middle quality he must buy at other
seasons to keep within their price limit.

Every retailer needs to estimate
every time he prepares to buy just
how much of each kind of cut he ex-
pects to sell during the next few days
after he buys. His thinking must in-
clude all the factors which will de-
termine the demand for the particular
kinds of cuts to be had from the car-
casses he buys. He gets only so many
pounds of roasts, and so many pounds
of stews from each side of beef, veal
or lamb. Yet a sudden wave of cold
weather may result in a greater de-
mand for roasts and stews, just as
warm weather may bring an increased
demand from almost all his trade for
steaks, chops and other meats quick-
iv and easily prepared. This varying
demand for the different cuts requires
a careful noting and study of the fac-
tors which will determine the quan-
tity of sales to be made within a few
days in any meat market. No dealer
wants to disappoint a customer by not
having the particular cut for which she
asks; yet he knows that to get that
cut may require the purchase of more
of the roasts or steaks which already
fill his cooler. Satisfaction to cus-
tomers, rate of turnover, shrinkage and
spoilage of meat are all involved when
deciding just how much of each par-
ticular kind of meat shall be bought on
a particular day for the expected sales
of the next.

After a retailer has selected the sides
or cuts he wants for his trade, comes
the matter of the price he is to pay.
Fresh meat prices vary from day to
day—sometimes they are different at
3 p. m. from what they were at 5 a. m.
that same day. The shrewd retailer
tries to get meat at the lowest price
for the grade he is buying, and so
finds it necessary to size up the sales-
man from whom he is buying, to esti-
mate very closely the prices to be ex-
pected, and to adapt his buying tactics
to the market. If he feels that prices
for his grade should be a bit lower
than they were yesterday, he will talk
to the salesman in one way; but if he
expects that prices for his grade will
be somewhat higher than they were

(Continued on page 31)

 

ASSOCIATED TRUCK LINES

The Outstanding Freight Transportation Line
of Western Michigan.
State Regulation means Complete Protection.

ASSOCIATED TRUCK LINES

Phone 93401 108 Market Av.. Grand Rapids, Mich.

 

 

 

 

GET OUR PRICES AND TRY OUR SERVICE
ON MODERN COLD STORAGE.

ee
ABE SCHEFMAN & CO.

COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS

 

 

 

 

 

GRAND RAPIDS PAPER Box Co.
Manufacturers of SET UP and FOLDING PAPER BOXES

SPECIAL DIE CUTTING AND MOUNTING
G R AN D MICHIGAN

   
 

RA,PIDS

 

 

M.J. DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

—

Direct carload receivers of

UNIFRUIT BANANAS
SUNKIST ~ FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

 

i a

 

GRIDDLES — BUN STEAMERS —
Everything in Restaurant Equipment

Priced Right.

Grand Rapids Store Fixture Co.
7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mer.

URNS

 

 

VINKEMULDER COMPANY
Grand Rapids, Michigan
BRANCH AT PETOSKEY, MICH.

Distributors Fresh Fruits and Vegetables

Cantaloupes, Peaches, “Yellow Kid” Bananas, Oranges,
ons, Fresh GreenVegetables, etc.

 

 

BULMAN STEEL STORE EQUIPMENT

Is not built down to a price but up to the exacting demands of
modern merchandising—and years of uninterrupted service.
Steel Shelving, Steel Counters and Display Equipment
“Over 26 years building steel! store equipment”

THE E. O. BULMAN MFG. CO., INC.

GRAND RAPIDS MICHIGAN

 

 

 

 

HARDWARE

Michigan Retail Hardware Association.
President—Louis F. Wolf, Mt. Clemens.
Vice-Pres.—Waldo Bruske, Saginaw.
Secretary—Arthur J. Scott, Marine City.
Treasurer—William Moore, Detroit.

Systematizing. the Hardware Dealer’s
Advertising.

The best indication of the value of
newspaper advertising is the fact that
a larger proportion of merchants in
all lines of trade are advertising to-day
than ever before.

There are numerous retailers, how-
ever, who shrink, not from the cash
outlay involved, but from the extra
amount of mental and physical labor
entailed by newspaper advertising. As
a result of this shrinking, either they
do not advertise at all, or their adver-
tising does not produce the results it
should.

In the average hardware store, no
member of the staff works harder
or more diligently than the proprietor
himself. He supervises everything,
and, more than that, he does a little
bit of everything—often far more than
a little bit. He is not merely the pro-
prietor of the business; he is one of the
clerks and half a book-keeper as well.

So when the advertising solicitor for
the local newspaper calls to discuss the
regular use of printers’ ink, the hard-
worked hardware dealer is apt to pro-
test:

“Oh, I dare say advertising is all
But where am | to find the time
for a lot more work?”

right.

The answer is, “Cut out waste mo-
tion.”

There are two classes of work which
made advertising the bane of a lot of
There is the real
And there

hardware dealers.
work of preparing ‘‘copy.”
is the imaginary work.
The imaginary work involved is oft-
en far greater than the real work. It
arises through a misconception of what
A great many
hardware dealers look upon the prep-
aration of an advertisement as they
would upon the writing of a novel,
“Why, I can’t write advertisements,”
protested a dealer one day, when so-
“T haven’t the
least idea how to put words together.
I've never written a line of anything in
my life. [ mean, anything literary.
Oh, yes, I did try a little poetry—”
Just then in came a carpenter. He
wanted a good saw. And the hard-
ware dealer had a saw he knew was
good, and he proceeded to explain to
the carpenter just how and why that
saw was good. After the sale was
made, the hardware dealer turned to
the advertising solicitor and resumed
his unfinished protest. The solicitor
interrupted him, with a grin:
“You infernal liar—you told me just
now you couldn't write an advertise-

advertising should be.

licited for a contract.

ment.”

“W-what?” sputtered the astonished
man of putty and nails.

“Anyone who can sell a saw the way
you sold that saw can write adver-
tising about a saw. Anyone who knows

the hardware business as you do, and
who understands how the other fellow
looks at the hardware business, as you
do, and can spell and figure—such a

MICHIGAN

man can prepare advertising copy. All
a chap like you has to do is to imagine
that he’s talking to a customer—and
then write down his arguments—and
then trim them to fit his space. Sign
that contract on the dotted line,
please.”

There is one of the greatest difficul-
ties in preparing advertising copy—one
of the great imaginary difficulties. The
hardware dealer imagines he cannot do
it at all. He imagines an advertise-
ment is a literary production—whereas
it isn’t. He imagines the preparation
of copy is a job for a $100,000-a-year
specialist—whereas in his case it isn’t.
He imagines the preparation of adver-
tising copy by a hardwara dealer who
knows hardware and can sell it is im-
possible—whereas it isn’t. He imag-
ines too much. All he needs to know
is that he can do the thing; that writ-
ing an advertisement about a saw is
just the same thing as talking saws to
a customer, only that the talk reaches
hundreds of customers and prospective
customers instead of one.

Getting the imaginary work out of
the way, what about the real work?
Real difficulties do exist. They are
fairly numerous. They are difficulties
of time and place, and of habit, and
of lack of method. The hardware
dealer who is unsystematic in every-
thing else will have the most trying
and unsatisfactory experience with his
advertising.

A little headwork will save a great
deal of time and trouble. Suppose an
advertisement is to be changed every
day, the change of copy to reach the
newspaper office by 11 a. m. on the
day of publication. The first thing for
you to do is to make up your mind
that the advertising copy must reach
the newspaper office never later than 9
a. m.—preferably 8:30. It is still bet-
ter to get your advertising in the af-
ternoon previous, or even a full day
ahead of schedule. Never crowd the
margin; always allow plenty of spare
time. Keeping a day ahead is merely
a matter of starting a day ahead and
never missing. It is just as easy as
getting your copy in at the last minute,

It is good policy to have a set time
each day in which to prepare your ad-
vertising copy—that is, if it is to be
changed daily. If not so often, then
have your set time every other day.
It might, in the latter event, be better
still to take a little time one day to
arrange your ideas and the same time
next day to whip them into shape.

But have your specific, regular time
for the work. If you set aside, say,
a half hour each morning for your ad-
vertising and nothing else, if then you
concentrate on your advertising copy
to the exclusion of everything else, it
will take less time for the work and
you'll produce better copy. Incidental-
ly, the morning hours are usually quiet,
and you have more opportunity then
for such work.

There is no greater mistake than to
leave the preparation of advertising
copy to chance.

“But I’ve got to do it when J feel
most like it,” the hardware dealer ob-
jects. “I can’t sit down at a certain
hour and write an advertisement in a

TRADESMAN

few minutes. I may not be able to
think of anything.”

Here, again, a little systematic prep-
aration will make the task a great deal
easier.

First, get into the habit of looking
ahead. Each day, when you finish the
one advertisement, as yourself, “What
will I advertise to-morrow?” Some
merchants have their advertising pro-
grammes mapped out for days and
weeks ahead. They may vary the pro-
gramme on the spur of the moment to
admit some exceptionally appealing or
timely idea; but if no such idea crops
up, the programme has a topic ready
to hand.

Knowing in advance what you will
feature to-morrow or next day, if an
idea occurs it is an easy matter to jot
it down. Ideas often crop up when
you are selling. Make a note of these.

Such notes are valuable ammunition

when it comes to preparing your ad-
vertising.

Systematic accumulation of material
is desirable and helpful. One merchant
keeps a big scrap book. Every day he
clips out his advertisement and pastes
it in this book. If some other mer-
chant’s advertising strikes him as
good, he saves that, too. If something
in the trade paper looks good to him,
he clips and saves that. He doesn’t
try to save everything, but he does
save the cream of advertising — the
ideas apt to be of real value to him.

Suppose he sits down some morning
to prepare his copy. He has a topic
but no ideas on it. He turns back to
the same day last year or the year be-

Michigan Hardware Co.

 

July 16, 1930

fore, or to the same week or month.
He is pretty sure to find something
that can be made over or adapted to
the pressing needs of the moment,

A scrap book is far from the most
convenient method of saving such ma-
terial. A card index is perhaps better,
or a folder or a series of folders in a
vertical file. Folders can be set aside
for various topics or seasons. The
main point is, however, to have some
kind of arrangement for preserving
ideas that are worth preserving so
that, when you need them, they'll be
where you can readily find them.

But don’t load up with non-essential,
perfunctory or valueless stuff.

And above all, don’t make a moun-
tain of work out of your advertisement.
It doesn’t pay. Suppose you know
what you are going to advertise—hami-
mocks or garden tools or insecticides
Sit down and ask yourself
Suppose you are trying to
sell Jones a hammock. What can you
tell him in this advertisement that will
induce him to come to the store and
look at your hammocks? What worth-
while result will it produce—for Jones?
Get the other fellow’s viewpoint; and

or stoves.
questions.

then write your advertisement just as
if you were talking to him in the store.
And then condense your material until
you have just the salient points what
will fit your advertising space.

That way you'll produce good ad-
vertising copy, which is what you are
after. Victor Lauriston.

—__>~-~~- ___

‘Co-operation requires two parties;

the management can’t do it all.

 

 

100-108 Ellsworth Ave., Corner Oakes
GRAND RAPIDS, MICHIGAN

4

Wholesalers of Shelf Hardware, Sporting
Goods and

FISHING TACKLE

 

 

 

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment

BROWN & SEHLER

COMPANY

Farm Machinery and Garden Tools
Saddlery Hardware

Harness, Horse Collars

Blankets, Robes
Sheep Lined and
Blanket - Lined Coats
Leather Coats

 

 

GRAND RAPIDS,

MICHIGAN

 

 

 

i

 

 

wpe is

July 16, 1930

MICHIGAN

TRADESMAN

 

Chic Details Refresh Jaded Summer
Wardrobes.

Summer has achieved its stride and
is likely to continue in it for a number
of weeks to come. In the meantime
demands upon the wardrobe are un-
abated. Washable cottons and wash-
able silks are having ample opportun-
ity to prove—or disprove—their tub-
worthiness. Bathing paraphernalia is
working overtime. Dark clothes for
town and pastel chiffons for country
formalities are beginning to show signs
of wear. In fact it is the time of year
when the most generous of Summer
wardrobes begins to sag perceptibly
under the strain.

 

The moment is at hand, then, for a
session of refurbishing, of reviving a
somewhat jaded collection of clothes
by a few deft and well-placed touches.
It is pretty late to indulge in any ex-
tensive purchasing of Summer clothes,
and certainly too early to get into Fall
clothes, so it behooves one to con-
sider certain excellent makeshifts that
fashion places at one’s disposal.

Perhaps the most satisfactory in-
vestment at this season of the year is
a new hat. There is nothing like a
becoming new hat to revive lagging
spirits and rejuvenate a costume. The
hat that is bought now may well be of
advanced design, for Fall millinery is
already upon the scene. A pastel felt
hat, quite Summery in appearance,
may boast the new double brim treat-
ment that Patou, Alphonsine and
divers other modistes have sponsored
for Autumn wear. A beret of rough
straw or fabric may have the new
draped effect that distinguishes the
early Fall berets by Agnes and Patou.
Felt, Old Faithful among ail-year-
round hat materials, steps into the
midsummer fashion picture with com-
plete eclat and in any one of the new
browns, darkish greens or blues will
carry on successfully into Fall.

A new blouse to wear with a sports
suit or dark cotton or silk town suit
is another small investment in chic
that justifes itself. A fresh pressing
for the dark cotton suit and a smart
new blouse will work wonders in both
feelings and appearance. Flat crepe
is a happy choice for a between-sea-
son blouse of slightly formal nature.
For sports wear a blouse of one of the
numerous striped shirting fabrics or of
sheer jersey or light-weight wool in a
novelty or lacy weave will do as well
in early Fall as in the middle of Sum-
mer.

And not so remote from the blouse
is the separate jacket. A new one at
this season, in a bright color can re-
suscitate a sleeveless tennis dress with
great success. One might also indulge
in a new hatband to match the afore-
said jacket, and, thus equipped, look
Summer in the eye with new zest.
However, it need not be anything so
momentous as a hat or blouse or
jacket that will fan new lifé into a
wavering wardrobe. The world of ac-
cessories is full of a number of smaller
things that are capable of working
minor magic for a costume.

‘There is, for instance, a wealth of
material in what is known as the
“lingerie touch,” ranking high in
fashion’s favor this year. A collar and
cuff set of interesting design in fine
hand-drawn linen, in crisp organdy, in

pique, georgette, silk or lace has not-
able powers or rejuvenation for a plain
or printed silk dress that has lost its
pristine freshness. A good-looking
gilet or vestee has been known to save
many a veteran costume from the dis-
card.

Nor should the 1930 bumper crop
of artificial flowers be overlooked by
those seeking refreshment for a weary
wardrobe. Decorative nosegays and
boutonnieres devised by the best-
known couturiers, made of all sorts
of materials, sound a note of definite
chic. There are flowers of various
cottons, of patent leather, of felt for
sports, street or other day-time wear;
there are more sumptuous bouquets
for evening.

Flowers for evening run into gener-
ous proportions. Among the most
popular are Patou’s big bunches of
violets that he showed at his mid-
season collection in all sorts of colors
and color combinations. These are
worn tucked in one’s belt or pinned on
the shoulder. In white they are very
lovely with either black or white; in
colors they add a smart accent to
pastel dresses.

One of :‘Chanel’s most attractive eve-
ning bouquets consists of two huge
poppy-like flowers, one of pink and
one of black mousseline de soie. Worth,
Patou and Lelong all showed evening
flowers made of horsehair at the last
openings. A Summer evening dress of
pastel coloring is effectively refreshed
by a new and imposing flower in some
deeper harmonizing color that may be
repeated in shoes dyed to match in a
piece of jewelry or an evening bag.

Speaking of jewelry, the Summer
array of smart and inexpensive cos-
tume jewelry is a means of reviving
interest in an ensemble. Large
galalith or prystal bangles, worn in
pairs or in threes in attractive color
harmonies, add a dash of chic to an
unassuming sports outfit. Evening
jewelry is particularly festive this
Summer, and a necklace or large and
sparkling earrings, one or two brace-
lets, a rhinestone pin or clip are
worthwhile additions to one’s evening
accessories.

In the mid-season search for inci-
dentals that will make or remake an
ensemble, scarfs should not be over-
looked. They are admirable acces-
sories to gaiety in sports clothes. A
triangular scarf—that may be worn
around the head or shoulders—and a
handkerchief to match—of printed
cotton or silk—are brightening touches
for a somewhat hackneyed Summer
sports dress.

Shoes and handbag to match, in
linen or crepe or calf, have a way of
smartening an ensemble.

a
Specialty Manufacturers Betray the
Wholesale Grocer to Chain Store.
The other factor contributing to the
demoralization in the food trade dur-
ing the past few years is the betrayal
of the wholesale grocery trade of this
country by many of the food manufac-
turers with whom we deal. There are
some food manufacturers to whom
this charge would not be applicable,
but it would be with no great diffi-
culty that a large number could be
enumerated. By their buying power
made possible by unlimited financial

resources, large chain store systems
have become the practical masters of
most of the food manufacturers in the
United States, and I am not prepared
to believe that these manufacturers are
the unwilling subjects of their masters.

That the chain stores are enjoying
to-day special rebates, so-called ad-
vertising allowances and subsidies from
most food manufacturers is a matter
of common knowledge to those in the
industry. Notwithstanding this fact it
would be difficult indeed, almost im-
possible, to find a manufacturer who
would frankly acknowledge that he
was thus betraying his wholesale and
retail distributors. On the other hand
up to this time, in spite of such con-
ditions as this, we have, as whole-
salers, for the most part approached
the line of least resistance in the dis-
tribution of the manufacturer’s prod-
ucts. The brands that are widely used
as cut price baits have been the brands
that have seemingly received our pre-
ferred attention.

It is gratifying to note an appre-
ciable change in that attitude on the
part of the wholesale grocer and I
predict that with the passing months
and vears there will be found in the
stock of wholesale and retail grocers
ar appreciable increase of those brands
that are not being handled by chain
stores and used by them with the as-
sistance and co-operation of the manu-
facturer to mislead the public and em-
barrass the independent distributors.
It is clearly evident that wholesale
grocers throughout the country are
awakening to the importance of de-
fending themselves. Along this and
other lines the future promises great
improvement in our industry.

No one pretends to suggest that the
bait brands or other brands handled by
chain stores will altogether disappear
from the independent retailer’s shelves,
but at the same time there is likewise
no room to doubt that in
definite way the current is to-day run-
ning strong with many wholesale and
retail grocers against those brands
which manufacturers are using through
preferential treatment of chain stores
as a means of breaking down and de-
stroying the independent retailer.

Finally and at last the wholesale
grocer and his customers are in revolt
and that revolt is not an idle gesture
nor will it be short-lived.

J. H. McLaurin.

a
The worst sin is insincerity.

quite a

 

 

 

The Brand You Know
by HART

 

Look for the Red Heart
on the Can

LEE & CADY Distributor

 

Perhaps there is no more import-
ant component of character than
steadfast resolution. The boy who is
going to make a great man or is going
to count in any way in after life must
make up his mind not merely to over-
come a thousand obstacles, but to win
in spite of a thousand repulses and de-

feats—Roosevelt.

 

Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.
GRAND RAPIDS, MICHIGAN

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.
SAGINAW BRICK CO.
Saginaw.

 

 

 

 

Corduroy Tires

Sidewall
Protection

Made in
Grand Rapids

Sold
Through

Dealers

Only.

 

CORDUROY TIRE CO.
Grand Rapids, Mich.

 

Jennings’ Pure Extracts
Vanilla, Lemon, Almond, Orange,
Raspberry, Wintergreen.
Jennings Flavoring Extract Co.
Grand Rapids, Mich.

 

 

I. Van Westenbrugge

Grand Rapids - Muskegon
(SERVICE DISTRIBUTOR)

Nucoa
KRAFT () CHEESE

All varieties, bulk and package cheese

‘‘Best Foods’’

Salad Dressings

Fanning’s
Bread and Butter Pickles

Alpha Butter

TEN BRUIN’S HORSE RADISH and
MUSTARD

OTHER SPECIALTIES

 

 

 

 

 

 

 

 

24

HOTEL DEPARTMENT

News and Gossip Concerning Michi-
gan Hotels.

St. Joseph, July 14—Unexpected
hazards present themselves to hotel
and restaurant operators nearly every
day. For instance, out in California a
patron of a restaurant brought suit
against its owner because in the
process of eating a piece of pie his
knife slipped and removed a portion of
one of his tonsils. The court, however,
generously decided that under the
laws of California prestidigitators and
sword swallowers were compelled to
carry license plates, which, in this
particular case had been overlooked
and a judgment was rendered in favor
of the defense.

 

 

One hotel paper queries as to wheth-
er Sperators should devote a great deal
of time to golf, claiming that when
golf becomes a business instead of a
pastime, it is high time for the de-
yotee to decide whether he will operate
his hotel, or devote the balance of his
existence to pushing the pill. I should
say there is no possible objection to
one engaging in a reasonable amount
of exercise of this nature provided his
employes do not take advantage of his
absence from the switch, as they are
very prone to do. A few days ago I
happened in at a certain hotel to be
told that the manager was absent on
important business, which, it developed
afterward, was a golf game. During
the short period I was in the lobby
several touring parties stopped at the
entrance and two lazy bellboys allowed
them to carry in their own baggage.
It is reported that the owners of the
hotel do not approve of such methods
and are contemplating a change. At
hotel conventions a ten per cent. con-
tingent of golf plavers usually hold up
the proceedings; the other ninety per
cent. of the participants twiddle their
thumbs. Important discussions are
hastened because some tournament
or other is carded, and no little degree
of dissatisfaction is manifest. It may
be true that “all work and no play
makes Jack a dull boy,” but reason
should be exercised.

Confirmation of the sale of stock
held by the Continental-Leland Cor-
poration, which was operating Hotel
Olds. at Lansing, is expected in a
short time, which means that the orig-
inal owners will again gain title to the
property which has been in litigation
for some time. The Continental-
Leland was one of those chain propo-
sitions which, without any available
assets, proposed to operate several
prominent hotels, including the Olds,
at Lansing; Detroit-Leland, and a
similar establishment at Mansfield,
Ohio. They rapidly drifted on the
rocks, aS was bound to be the case.
The Detroit-Leland was rescued by
the Bowman syndicate and now it
looks as though the Lansing and Mans-
field propositions would be saved. Es-
pecially in the case of Hotel Olds, un-
der ordinary circumstances there
never would have been any embarrass-
ment if there had not been too much
ballast aboard in other places. George
L. Crocker, manager of the Olds, will
continue in that position under any
circumstances, his showing of results
having been most satisfactory.

 

Samuel H. Joy, 79, who has con-
ducted a hotel in Battle Creek for
many years, died in that city last
week. For years he was at the head of
a theatrical organization, known as the
Joy Family, and his hotel was known
by that appellation also.

Many friends of Henry J. Bohn,
editor of the Hotel World for half a
century, will be glad to know that his
condition is improving, and while he is
by no means his former self, has hopes
of ultimate recovery from a very se-

MICHIGAN

vere illness. It was my pleasure to
visit Mr. Bohn at his Morgan Park
(Chicago) residence, the other day,
and now comply with his wish to be
remembered to his old associates.

Also I tropped in on Ward B. James,
general manager of Hotels Winder-
mere, Chicago, for a brief visit the
other day, and found him busy. His
job is naturally a strenuous one, but
naturally he is used to active service
and eventually will receive his reward,
even if it comes in the form of a fur-
ther visit from the writer.

Many Michigan A ks friends
of Stacy Van Valkenburg, formerly of
Hotel Jefferson, South Bend, will be
interested in knowing that he has dis-
posed of his hotel holdings and has
retired from active service.

 

Discussion over the payment of
commissions by hotel operators for the
purpose of securing business still con-
tinues at the sessions of various or-
ganizations and will continue to the
end of time. There are many methods
of securing business and there are
many operators who look at them
from various angles. There will be
one who will advertise his advantages
to hotel men only, another who will
appeal to commercial men, etc., but
each operator will act independently
just the same.

What is to be done with the safety
razor blade, after it has been discarded
by the user, agitates hotel men. They
don't object to their being left on the
towel rack, but prefer not to have
them cast adrift in the mass of used
linen, or in waste baskets. The Pull-
man company supplies a receptacle
for these blades and it is not unlikely
that the individual who conceived the
idea of supplying bottle openers to
guest chambers may be able to solve
the problem.

Reno G. Hoag, known in story and
song to all of the older Michigan ho-
teliers, and who is now operating the
Hotel Lafayette, at Marietta, Ohio,
doesn’t sit down and sob just because
there doesn’t happen to be a boom on
in hotel affairs. He puts in his time
raising vegetables for his hotel instead
of indulging in other sports of the
arena. At that he reports increased
business in all departments.

 

C. B. Southworth, who, in addition
to being proprietor of the Park Hotel,
Monroe, is also mayor of that thriving
city, is getting his police force to co-
operate with him in spreading the in-
formation that his is a friendly town.
Of importance to the tourist or visitor
is the information that no arrests are
to be made for minor infractions of
traffic regulations.

 

Many tourist organizations are dis-
cussing the mosquito problem. It is
a most important one and one which
should interest organized effort on the
part of not only resort operators, but
everybody living in infested districts.
And it can be accomplished if enough
attention is paid to the source of
propagation of these pests. In my
own experience I have found satisfac-
tory results obtained by spraying
kerosene oil in all low, damp _ places
and disposing of old rubbish, especially
tin cans. It is a matter of the utmost
importance even if the pest itself
doesn't size up that way.

In Honolulu) millions of dollars’
worth of tourist business is sacrificed
each year just because of this plague.
And it could be easily handled there
if they would only take it in hand in-
stead of talking about it at noonday
luncheon clubs. In that particular city
are hundreds of so-called “paddy fields”
where rice is propagated. They com-
prise small ponds of stagnant water,
the playground and propagation plants
for mosquito raisers. It has been

 

TRADESMAN

July 16, 1930

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Businesa
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -t- Sandwich Shop

 

 

CODY HOTEL

GRAND RAPIDS

RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

HOTEL

CHIPPEWA

HENRY M. NELSON, Manager
European Plan
MANISTEE. MICH.
Up-to-date Hotel with all Modern
Conveniences—Elevator, Etc.
150 Outside Rooms
Dining Room Service
Hot and Cold Running Water and
Telephone in every Room.
$1.50 and up
60 Rooms with Bath $2.50 and $3

Columbia Hotel
KALAMAZOO
Good Place To Tie To

 

CHARLES RENNER HOTELS

Four Flags Hotel, Niles, Mich., in
the picturesque St. Joseph Valley.
Edgewater Club Hotel, St. Joseph,
Mich., open from May to October.
Both of these hotels are maintained
on the high standard established
by Mr. Renner.

 

 

Park Place Hotel
Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

R. D. McFADDEN, Mgr.

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.50 up.

E. S. RICHARDSON, Proprietor

 

 

 

 

HERKIMER HOTEL

EUROPEAN
Rates $1.25 to $2.50
RAYMOND G. REID, Mgr.
Cafe in connection.
313-337 Division Ave., South
GRAND RAPIDS, MICH.

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private
Bath.

Buropean $1.50 and up per Day.

RESTAURANT AND GRILL—
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

 

 

 

 

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.

Free private parking space.

E. L. LELAND, Mar.

Wolverine Hotel

BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD-
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.

Open the year around.

 

 

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof

Moderate Rates

Under the Direction of the
Continental-Leland Corp.

GrorGce L. Crocker,
Manager.

 

 

The LaVerne Hotel

Moderately priced.
Rates $1.50 up.
GEO. A. SOUTHERTON, Prop.
BATTLE CREEK, MICHIGAN

 

Occidental Hotel
FIRE PROOF
CENTRALLY LOCATED

Rates $2.00 and up
EDWART R. SWETT, Mgr.

 

Muskegon ot Michigan

 

 

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms “i 400 Baths

RATES
$2.50 and up per day.

 

 

 

“We ave always mindful of
our responsibility to the pub-

lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”’

HOTEL ROWE

Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

 

 

#,

 

 

 

 

peepee ea ROONE

 

 

 

July 16, 1930

MICHIGAN

 

TRADESMAN

2s

 

suggested to the authorities there that
a free distribution of rice raised else-
where would eradicate these tuneful
little beings, but so far as mv informa-
tion goes they are still talking about
them. It is to be hoped that this ef-
fort to get rid of the pests at summer
resorts, will get beyond the conversa-
tion period.

Hotel King, at Reed City, will here-
after be known as Hotel Osceola, and.
as has been previously announced, will
be conducted by the new owner, F. E.
Doherty. Decorations and refurnish-
ing have been indulged in to the de-
gree that it is practically new. This
applies to every department, including
guest chambers. Nearly half of its
forty rooms have been supplied with
baths and tile floors have been laid in
bath rooms, halls and lobby. A com-
plete laundry has been installed, and
the kitchen equipment has been made
strictly modern by the addition to it of
dish-washing machinery, new ranges,
refrigerators, steam tables, ete. Mr.
Doherty believes in Reed City, be-
cause of its advantageous location, in
addition to many other features and |
happen to believe in Mr. Doherty be-
cause of his record of accomplish-
ments in other fields. The Dohertys
are all “going’’ institutions.

A meeting of the Detroit Hotel As-
sociation was held at Hotel Royal
Palm, that city, the other evening, with
Manager Loos as host. In addition to
disposing of a large business program,
a large dinner also was absorbed.

 

Carter P. Brown, operator of Castle
Park, near Holland, has opened his
resort for the season.

R. D. Coats and Graham Farley,
Grand Rapids, have opened the Air-
port Villa, official restaurant of the
Grand Rapids airport. There is a new
building and complete new equipment.
It is next to the clubhouse and will be
managed by Miss Lee Shaffner, for-
merly with the Pantlind coffee shop.

 

And now the manufacturers of maple
syrup want the farm board to help
them out somehow. The maple trees
are giving down too freely and they
want the output reduced. Here’s
where the hotel keeper is missing a
chance. There are too many desert
hash houses, and too many opportuni-
ties to sleep in haymows and upon
corn husks.

Edgewater Club, Charley . Renner’s
beautiful resort, right on the Lake
Michigan beach, at St. Joseph, is at
once attractive and most accessible
from every direction, including Chi-
cago, from which city, in ,addition to
railroad, there are the wonderful
scenic highway, busses and also Good-
rich line steamers. At the club house
proper are the lobby, two dining
rooms, a large banquet and dance hall,
besides fourteen guest chambers, all
most comfortably furnished. Then
there are several large cottages, adapt-
ed to every requirement—for the use
of entire families or the single indi-
vidual. The cuisine, as would be natur-
ally expected, is fully up to the Renner
standard of excellence, the food selec-
tions being so varied that one never
gets even a suggestion of sameness.
While there it was my great pleasure
to again meet with ex-Governor and
Mrs. Miguel Otero, of New Mexico.
These interestine people had been on
an official visit to Washington, and are
stopping over on their return trip to
enjoy the beauties of Michigan and,
incidentally, Renner hospitality. This
worthy couple are certainly most in-
teresting. The Governor, in New
Mexican pioneer days, was a large
ranch owner, devoting much attention
to sheep raising, but frequent increases
in the tariff rates on wool, for the pro-
tection of the unshorn lambs, has made
wool-raising unprofitable and a joke,

as it were. He is an author of Na-
tional reputation and is of the executive
committee of the American Green
Cross Association, formed for the
purpose of conservation of timber, etc.
The Oteros have asked me to stop off
and pay them a visit at Santa Fe,
which I purpose doing, and of which
visit Tradesman readers. will hear
something in the near future.

 

Also, at the Edgewater Club it was
within my province to participate in a
luncheon given in honor of Father
Cavanaugh, on the occqgsion of the
twenty-fifth anniversary of his ad-
vancement to the presidency of Notre
Dame University, at South Bend. A
most highly esteemed and honored in-
dividual, indeed, and most. certainly
deserving of the best the world affords.

 

It seems to me that for tourists and
resorters in the Middle West, the
Edgewater Club offers decided advan-
tizes over almost any other similar
institution, from the points of easy ac-
cessibilitvy, economy, wonderful bath-
ing facilities and quiet, for such as de-
s.re it. It 1s operated on the American
plan. Here is a sample of their food
offerings:

Fruit Cocktail
Chicken Broth, with Rice Consomme

Sweet Pickles, New Onions, Celery
Fried Spring Chicken, on toast

Filet Mignon, with Mushrooms

Breaded Veal Cutlets. Tomato Sauce
Assorted Cold Meats with Potato Salad
Creamed Potatoes,
Potatoes Au Gratin
New Asparagus, Butter Sauce
Buttered Beets
Lettuce and Tomato Salad
Blueberry Pie Red Raspberry Tart
Ice Cream, any flavor
Beverages

 

Am in receipt of an interesting let-
ter from Howard V. Heldenbrand, of
the “Hildy” family, who is now taking
a course in hotel operation at Cornell
University, and in which he expresses
gratification for the recent Tradesman
article on “Hildy” activities. Once in
a while I get just such a letter of
acknowledgment, which makes me feel
that the work I am engaged in ,is
worth unusual painstaking.

 

Luncheon clubs are most certainly
the order of the day and the hotel man
who can cater to them at a profit is
truly a lucky bov. It is a fact, how-
ever, that very few are doing so, and
I often wonder why some economical
improvement cannot be installed which
will in no wise detract from the merits
of the meal offerings, but at the same
time allow the caterer something for
his enterprise in serving them. At ho-
tel Heldenbrand, Pontiac, the various
clubs enjoy privacy in comfortable
dining rooms, but make their own se-
lections at the cafeteria. By this
method, the individual who indulges
in copious food offerings, can eat to
his satisfaction, while the dieter also
accomplishes his purposes. By the
same method there is no waste and the
costs are certainly no more than by
the other method of serving.

 

Thomas Edison, in a recent inter-
view on aviation, certainly took oc-
casion to say something terse on the
question of endurance flights. He
maintains that “they are just cheap
circus stunts, add nothing to scien-
tific research and detract from the
real advancement in that profession.”
Which seems to be true. When we
look back five years, we can realize
that except for the size of the ships,
there has been little or no improve-
ment in equipment and the ratio of
fatalities has increased by leaps and
bounds. There has been no visible
evidence of any improvement in safety
facilities. It is the old story—engine
troubles, instant death. Fortv-one per
cent. of all aviators enrolled five years
ago have gone to their final reward
through fatalities, and yet no step has
been taken to reduce such conting-
encies.

The foundation for the addition to
llotel Elliott, Sturgis, is already com-
pleted, and work will now progress
rapidly. The very first thing we know
the traveling public will be enjoying
these improvements and no doubt will
show their appreciation of same.

 

There is much agitation over pos-
sible revision in the calendar. There
is also every reason why this improve-
ment should be made. Possibly when
this moment arrives somebody will also
devise a method by which one stand-
ard of time will be accepted universal-
lv. Of course, there has never been
a single valid reason why the railroad
should be operated on one kind of
time and the factory on another. The
hotel operator will certainly hail with
delight any stabilization of this sys-
tem. Ninety-nine per cent. of the
queries made of hotel clerks is con-
cerning this one item and even at that
the ordinary person after asking the
question will not be satisfied until it
is verified by at least three competent

persons. Frank S. Verbeck.
<< ____
Items From the Cloverland of Michi-
an.
Sault Ste. Marie, July 15—The

Orangemen held their anniversary of
the Battle of the Boyne in the Can-
adian Soo on Saturday. Over 5,000
were in attendance. It was the 100th
anniversary of the order in Canada.
From early in the morning the dif-
ferent lodges with their fife and drum
corps gathered at the ferry dock,
where thev were met by the Canadians,
The only drawback was the rain,
which set in for the afternoon, spoiling
the parade which was scheduled to
take place. The activities were trans-
ferred to the Arena and were a suc-
cessful celebration, in spite of the rain.

Frank Charles has opened a refresh-
ment and confectionery stand at the
State park, near Brimley. This park
is fast becoming popular, being situ-
ated on the shore line with splend:d
bathing. Cool water breezes make it
an ideal place for the whole family to
sperd the day.

For another five years Isle Royal
will continue to be closed for all hunt-
ing. The Conservation Commission
at its July meeting renewed the clos-
ing order, which would expire Octo-
ber 25 of this year. Except for the
g-eat moose herd there is little wild
life on the island, which would be
hunted or trapped except for a few
coyotes and some beaver.

The new bus service between the
Soo and Newberry, operated by
Booth Bros., went into effect Saturday
morning. Four busses are on the line
—a passenger bus, two combination
busses for passengers and freight and
a local freight bus. The new passen-
ger bus will accommodate twenty pas-
sengers. It will leave Newberry for
the Soo at 9 a. m., leaving the Soo at
3 p. m. The combination leaves the
Soo at 9 a. m. and returning leaves
Newberry at 3:30 p. m. Both run
daily. The local freight bus leaves
the Soo at 9 a. m. and runs to Hulbert.
The fourth bus, a combination, leaves
the Soo daily for Trout Lake. The
busses are all new equipment and will
enjoy a good business.

The Cedar Inn, at Cedarville, has
opened for the season and is enjoy-
ing a good patronage. Many from the
Soo and surrounding places are taking
advantage of the good meals which are
making the Cedar popular.

The Chris-Craft speed boat, Silver
Wings, owned by the Chris-Craft Sales
and Water Taxi, carried 1,105 pas-
sengers during the month of July, ac-
cording to a report made by Milo
Gonser, one of the managers of the
company. The water taxi is proving
very popular and. gratifying to the
owners.

When it comes to shifting gears the
new motorist is in a clash by himself.

For the first time in seven vears the
old mission church, at Mackinac
Island, was opened for public service

July 13, when the 100th anniversary of
the dedication of the building was ob-
served. The service was arranged by
the congregation of the little stone
Congregational church and their sum-
mer pastor, Rev. H. B. Johnson, of
Clare, preached the sermon. The choir
of that church, combined with the
choir of the Episcopal church of the
Island, had charge of the music. The
old mission church was founded in
February, 1823, by Rev. William M.
Ferry, a Presbyterian clergyman. It
started with a membership of eight and
was the first Protestant church in the
Northern section of Michigan.

Thomas H. Shamy. of New York,
has arrived at Mackinac Island and
will again open his art and rug store.

Captain Joe Beach, of the Taqua-
menon Boat Service, started the float-
ing cafeteria Sunday. Hot and cold
lunches, refreshments, candy and
souvenirs will be on sale.

There are still a number of hotels
in Michigan that operate with two
price schedules during the summer
season, but few of these are in the
Upper Peninsula. Those that have
two rates for the same class of service
are going to be the losers in the long
run, as they will be well advertised by
those who are over-charged. Charging
double for rooms and meals during
the season when the tourists are with
us is a practice which should be dis-
couraged on every hand, and there are
agencies at work that are trying to
bring this about. We want the tour-
ists, and they are entitled to be treated
as we would expect to be treated in
any other section of the country.

William G. Tapert.

Se a
Chain Store Syndicate Gone To Smash.

The Clarence Saunders Stores, Inc.,
owning about 150 chain stores in the
South, has gone into voluntary bank-
ruptcy. Attorneys for the concern
admit that the corporation is insolvent.
Continuance of business at a loss was
rendered impossible by the action of a
banking syndicate in refusing to renew
a loan of $500,000.

—_—__~—»__

Wm. Murphy & Co., Harrison, un-
dertaker, dealer in groceries, stationery
and drugs, writes; “Would not like to
conduct business without the Trades-
man, [ can keep posted on market
conditions and enjoy the different ar-
ticles, especially those on the chain
store situation. Keep up the good
work,”

 

 

 

   

HOTEL BROWNING
Grand Rapids

Room & Bath $2 to $2.50. No Higher

Half Dollar Dinners 5:30 to 8 P. M.

Three Squares from Station.
Liberal Parking Space.

Republican Hotel
MILWAUKEE, WIS.
Rates $1.50 up—with bath $2 up
Cafeteria, Cafe, Sandwich Shop
in connection

°
%

 

 

DRUGS

Michigan Board of Pharmacy.

President—J. Edward Richardson, De-
troit

Vice-Pres.—Orville Hoxie, Grand Rap-
ids.

Director—Garfield M.
dusky.

Examination Sessions — Beginning the
third Tuesday of January, March, June,
August and November and lasting three
days. The January and June examina-
tions are held at Detroit, the August
examination at Marquette, and the March
and November examinations at Grand
Rapids. = : oo oe.

Michigan State Pharmaceutical
Association.

President—John J. Watters,

First Vice-President—Alexander
Detroit.

Second Vice-President — F. H. Taft,
Lansing.

Secretary—R. A. Turrell, Croswell.

Treasurer—P. W. Harding, Yale.

Benedict, San-

Saginaw.
Reid,

There Is a Difference in Fountains.

When I[ was a small boy living on
my uncle’s South Jersey farm, away
back in the early °80’s, like most boys,
§ had a sneaking fondness for soda
water. At that early date, ice cream
soda was unknown at the average foun-
tain. The most popular drinks, then,
were vanilla, strawberry, pineapple and
lemon. A chocolate soda was hardly
ever heard of.

We judged a glass of soda in those
days by its “bite’ or “snap,” and the
fountain owner that handed out a flat
lifeless drink, soon got the go-by from
a real “soda water’ connoisseur—al-
though I didn't know what the word
meant then that’s what I was, just the
same, In order to be considered “A-1”
a drink just had to be real fizzy.

My respected uncle sold his produce
in the old Spring Garden Street Mar-
ket, Philadelphia; that was when the
market sheds stood right in the center
of the street. Wednesday and Satur-
days of each week were market days.
Our stall the block between
Ninth and Tenth streets, and I patron-
ized all the drug store soda fountains
within a radius of three or four blocks
each way. There was a drug store kept
by William B. Webb at Tenth and
Spring Garden streets; James G, Wells
had a store at Ninth and Spring Gar-
little farther down the
street, in the middle of the block, was
a little Deutsche Apotheke Shop kept
by Paul Bridger. There was the Stack-
house and Buckman store at Eighth
streets, they did quite a
soda business, as the Reading Station,
there drug
store at the corner of Tenth and Green
at that time, was at Ninth and Green
streets kept by Dr. Carberry. Those
were the good old days when practical-
ly every drink could be had for 5 cents

was in

den; and a

and Green

streets. Then Was a

each.

The first time [ walked into the
Carberry store and stepped up to the
marble counter apparatus that bore the
silver name-plate of Robert M. Green,
I ordered a strawberry soda, laid my
nickel down on the marble slab, and
nearly fainted when the dapper young
drug clerk—they didn’t have soda dis-
pensers in those days—said “10 cents,
However, I had the price, and
being somewhat of a sport, I threw
down another nickel and proceeded to
wrap myself around that glass of fizz
water.

I don’t know what sort of syrup
Dr. Carberry used, whether he hought
it or made it from the fresh fruit, and

please.”

MICHIGAN

I am even willing to admit that there
might have been a slight psychological
slant to the thing, but, for some reason
or other, that glass of soda tasted bet-
ter, much better, than any J had ever
had. It was cold, snappy, and alto-
gether so delicious, that I didn’t regret
that extra nickel it cost.

In those days, a dime was a lot of
money to me, and yet, I distinctly re-
member frequently walking past all the
other fountains, where I could have
bought any drink they had for a nickel,
and going up to Dr. Carberry’s store
and paying a dime for a glass of soda
at his fountain.

I knew nothing then about the me-
chanics of the thing—if you get what
I mean—but several years later, when
I started serving my apprenticeship in
a Germantown drug store, I learned
that there was a vast difference in the
way various makes of fountain deliv-
ered carbonated water, that it was pos-
sible to draw a much colder, snappier
drink from some fountains than from
others. And I feel sure that it was not
my youthful imagination that made me
willing to pay ten cents for a glass of
soda water at Dr. Carberry’s fountain,
when [I could have bought a drink for
half that price at any of the other
fountains in the neighborhood, for way
back yonder in our family was a Scots-
man, and [ am quite certain this lineal
descendant of his would not have spent
that extra nickel if the merchandise
hadn't been worth it,

It is a long time ago, but my recol-
lection of it is very vivid. The drinks
that came out of Dr. Carberry’s foun-
tain were cold, snappy, and some how
or other, just seemed to touch the
proverbial “spot.” And that is why one
young farmer boy, when he had the
price, patronized that particular foun-
tain.

Looking back at it from this dis-
tance, it seems to me there surely must
been some good reason for a
young “punkin’ husker” like me, going

have

blocks out of my way, on a hot day,
in order to quench my thirst and
spending a dime in the process.
Prescott R. Loveland.
—__++-+___
Little Things That Count.

Did you ever hear the one about
George, the Pullman porter? It seems
that one of George’s customers com-
plained one cool night that the blanket
in his berth was too short to cover his
shoulders, so George scissored off six
inches at the foot of the blanket and
sewed it on the top. (Ayers Almanac,
1867 Edition).

That is’nt a bit more illogical than it
is for the manager of some first class
fountain or lunch counter to file service
and attention on his customers and
neglct something just as important
somewhere else.

It isn’t sufficient that you give your
patrons good service, or even extra
fine service in most things, if there are
other places where you are skimping.
People take good service for granted—
they expect it—but if you slip up on
one little detail—if you neglect one
trifle that your customer is accustomed
to and feels entitled to—that slip is
going to govern the impression carried

TRADESMAN.

away from your store. Folks are a
long ‘time forgetting where not to eat
and drink.

Slack service and inattention to his
wants will leave your best patron with
a feeling toward your store as cold as a
polar bear’s tail,

On the other hand, quick, courteous
snappy service, tempting
food or drink, pleasantly served, minus
cute conversation and wise cracks, will
build sell
more food afd drink for you, and send
them away smiling, resolvd to come
back again.

Greet your customer with a smile.
Let him take his time about his order.
3e patient and attentive; he’s the one
who will eat when he orders, so give
him a chance to select something he
likes and wants.

attention,

your customers’ appetites,

See that he gets a clean glass of
cold water and that the glass is full.
A partly filled glass looks too much
like second run stuff.

Be sure his drink is served properly
and that it is made according to direc-
tions. If it’s hot, serve it in the cup
instead of half in the saucer;if cold,
keep it inside the glass. Serve wafers;
give him a napkin. The details all
serve to impress—to sell more fountain
merchandise. An extra good beverage
deserves extra attention to the way the
customer gets it served to him.

Don't let customers be kept waiting
for checks. Nothing irritates a fellow
more than to have to wait around for
a permit to leave after his business at
the counter is finished.

These are only a few of the things

July 16, 1930

to keep your eye on while you are
watching something else. It’s all a
matter of good salesmanship, because
good service is the least tangible and
most important thing you have to sell.
Every or lunch counter at-
tendant should be impressed with the
thought that his job is, above, all, a
salesman’s job and is just as important

fountain

as he makes it. C. ©. Taylor.
> >» -
A Few Hints on Keeping Candy Stock.
The ideal condition for storing cho-
colate is at an temperature of
about 60 a place
should be free from dampness, and the

air kept as dry as circumstances will

even

degrees, in which

allow,

Do not expose chocolate to direct
sunlight. Window displays should be
protected from direct sunlight by the
use of blinds, and the chocolates should
not be placed nearer to the window
pane than nine inches,

Do not hot
room, say above 70 degrees F., or in
the space near the ceiling, where the

store chocolate in a

hot air collects.

Do not store chocolate in a place
where the air is damp or touching the
damp wall. (Note—Chocolate easily
becomes damp on the surface, and as
the result some of the sugar is dis-
solved, which on drying leaves a white,
frosty layer on the chocolate).

Do not store near strong-smelling
articles.

Do not expose boiled goods, toffees
and the like to the atmosphere more
than is necessary. These absorb mois-
ture from a relatively dry atmosphere.

 

TWO FAMOUS
BRANDS, KNOWN FOR
QUALITY WHEREVER

MEN BUY CIGARS

 

THESE LEADING
QUALITY CIGARS
ARE GOOD CIGARS
TO TIE TO

Distributed Throughout
Michigan by
Lee & Cady

 

 

 

 

 

 

 

 

 

 

 

 

July 16, 1930 MICHIGAN TrADESMAN 2
Do not expose any confectionery to sponge cake cut the size of a slice of WHOLESALE DRUG PRICE CURRENT
direct sunlight; it may soften and brick ice cream. Top with the slice of “=
bleach it, cream and top with marshmallow and a :
P Prices quoted are nominal, based on market the day of issue.
Do not expose fondants, creams, chocolate cream. ‘ - mola bh
4 . 85 anzoi , &
jelly and starch goods to a dry at- OO Baris inne 10 @ 20 on 5 3005 25 a @3 i
mosphere. They will dry out and be- Mid-Summer Cooler. Bone Gia 16 @ me Eezoren -------- 400@4 25 Cantharides -.-. @2 52
. Carbolic 38 44 Bucalyptus —.--. 1 25@1 50 Capsicum —._..... @2 28
come hard or tough, Mix together a ladle of lemon ice @ytric ___-___-- 55 @ 66 Hemlock, pure_. 2 00@2 25 Catechu -------- @1 44
: ene IC ---------- ‘ ; ies_ @4 75 @inchona 7) .
Do not allow flies, moths and other and one of pineapple sherbet. Add a tbl ss 7c a Tina. Wood” i 5001 7 Goleheaw oi 30
i : c ‘ INGGrIG@ Goo ae ae _ . on +... @18
insect pests to take up their abode on spoonful of crushed cherries, a dash Oxalie 15 @ 25 ae A se oe an ta Sea Scene e as
: : a : <i oa 2144 ard, No. 1... £ 26@ italia D2
your premises. or two of mint and transfer to parfait Elche ag et se e tc nde Pick 6 Gee 6OCGentian @1 35
: i . e a ne ent nen or, “av yar’ 25¢ 5 suaiac .. 2 2!
Do not place new stock in front or glass. Squeeze over all the juice of C ; ood = Ge amen Os a
on top of old; get rid of the old first. half an orange and serve with spoon Ammonia Linseed, raw, bbl. @112 Todine --_---___- @1i 25
Water, 26 deg... 07 @ 18 Linseed, boiled, bbl. @1 15 Iodine, Colorless_ @1 50
7s > and straws. Water. 18 deg.__ 06 @ 15 Linseed, bld. less 1 22@1 35 «fron, Cio. ______ @1 56
More Sodas in the Navy. Water. 14 deg... 5%@ 13 Linseed, raw,less 1 19@1 32 ‘Kino ~----------- @1 44
— Casbinata 6 20 @ 25 Mustard, artifil. oz. @ 3 Myrrh . @2 52
The Navy Department reports that Cherry Tree. Chloride (Gran.) 08 @ 18 Ph seal at — 7 pod a a Vomica -__- @1 80
: < : 3 . i " Jlive, pure - 5 00 plum 5 4
a beautiful new soda fountain has been Place a cone of vanilla ice cream in Olive. foes Opium, Camp. __ be “
installed on the United States Cruiser sundae dish and arrange in the cream Balsams _ yellow -------- 3 00@3 6@ Opium, Deodors'd = @6 40
{ i iS sic, a Mager ........ @1 92
M hi heh hae hie ate § [ : i ie i : Copaina ..._....__. 1 00@1 25 Olive, Malaga, ‘ad “
Memphis, which has just sailed for in alternate rows, halves of red and Fir (Canada) -- 2 75@3 00 green 2 85@3 25 :
Central and South American ports. green cherries. Pour a ladle of cherry ee  . op a Ceanes. Sweet 6 “as a Bad) ca _ 13% @14%
ce : : : eo Se a. riganum, = @ oat = ‘
This is in line with the practice inaug- syrup over all and decorate with a  Tolu ------------ 2 00@2 25 One.aus. aaa 1 00@1 ec oe white dry 13%@14%
ae “ ; - - Ye ee a 4ea 0144,
urated some months ago of installing spring of fresh mint. oe bcc dr ——~ 3 sae a Ochre, Nelew bk ae ai
: : arks s ---2,5 57
a fountain on every ship of the navy. eee oT a Gees) se 0 Be | “13 50@14 00 Hod Veen an sue :
a : ‘ 7 é 3 @ ;
The fountain on the Memphis cost Golfer’s a la Mode. Cassia (Saigon) -- 50@ 60 Rosemary Flows 125@1 50 Red Venet’n Eng. 4@ 8
$10,000, of which $7,000 was used for Place a slice of white layer cake on a ea ay dl _ 12 50@12 75 Whiving, bbl Co [= i“
the purchase of the fountain and $3,000 4 glass plate and cover with a slice of — 20@ 30 ee a , waar a vee ao 5% @10
: : ‘ : ‘ a - me J v .» oF. Pree... 2 soe
for supplies, equipment, syrups, ete. brick ice cream. In the center place eee oo ee bere d 25 Rogers en . 2 a@ O38 00
The fountain is owned by the crew of half a perserved peach and pour over Capen oo @ 90 Tany es 7 00@7 25 Msceillan
the ship, and profits will go toward it a ladle of crushed red raspberries. te a we * oo arr 65@ 75  Acetanalid wien @ 15
ae : wniper —.-2- @ 2 > & bbe @ SS Aim Ue 7
paying for athletic equipment. The ‘Top with a spoonful of marshmallow. Prickly Ash _----- @ 7 oo oe ae powd. and cae
: : Oe Vintergreen Sener 5
. s —_—__—_+>—__ ’ or e
ship carries 435 officers and men, The ; me 6 00@6 25 SrOUnS 0@ 15
: : Top o’ the Alps. Extracts ae) oa wo 4 Bismuth, Subni-
fountain and all equipment were placed ‘ 3 : Ae ~ a.  vintergreen, sweet trate, 2 00@2 40
; tat Bete Put two balls of ice cream into a eo eee Pe 2 a3 hire 20 3 00@3 25. Borax xtalor :
on board a altimore. : sicorice, - .. 60@ 7 Finte 2 75@ SE . ;
sundae cup, pour over each a different sua ane . eee ake nn a Paani ae ; bb 13
i ; : a a ee antharides, po. 1 25@1 50
West Indies Flip. fruit dressing and cap the top of each Blawers Wormwood, oz. __ @1 50 Calomel CCIE 2 72@2 82
Break an egg in a shaker. Add one _ ball with a little whipped cream to rep- poesia ss et bos “ Cie a3 0009 00
F : : iS : : f namomile Ged.) 30@ 40 Potassium ‘assie ida 4
ounce of crushed banana syrup, a resent snow on the Alps. Chamomile Rom. GS pect oe a Ot yee “
} : : ticarbonate __._ 85@ 40 i0¥eS_ ---------- @ 5
disher of vanilla ice cream, and a glass Walt Acid Bichromate —_-_- 15@ 25 ree Prepared.__ 14@ 16
nee ae nee : : Gis Henide oe 69@ 85 oroform __. 47@ 54
of fresh milk. Mix thoroughly on the Tie acid of thece formule shotld 2 Bromide 8 bi@ 71 Choral Hydrate 1 20@1 50
i i Ho : c se 10 ulas s$ u Acacia, Ist _____ e @ 60 ‘ ; Cc 9 D125
electric mixer. Transfer into a 12- ie ¢ . : Acacia, 2nd @ so [olorate, grand. 21@ 28 vocaine ~——___ 12 85@13 50
Mi : : be made as follows: Dissolve 16 ounces aera Se »-2 5° Chlorate, powd. 16@ 23 Cocoa Butter -__ 60@ 90
ounce stem glass. Top with whipped 0 0. . ! | Acacia, Sorts ---- 35@ 40 or Xtal ________ 11@ 24 Corks, list, less 30710 to
i citric acid in 16 ounces warm water Acacia, Powdered 40W 50) Gyanide ana 40-10%
cream and grated nutmeg. Note: To and iter Aloes (Barb Pow) 30@ 4a ia 4 6@4 = Copperas —__- 03@ 10
make crushed banana syrup, crush — ; pire riety pow.) oe Sy Permanganate .. 22%@ 35 Copperas, Powd. | 4@_ 10
j a ~~ 3 oe: . — ow.) tog) 3 Prussiate, yellow 35@ 45 Corrosive Sublm 2 25@2 30
f-esh bananas into banana syrup. Ninety-eight persons out of every See aa ote te, red _. @ 70 Cream Tartar __ 35@ 45
: : i Pow oo 90@1 00 Suipiate ____ 35@ 49 Cuttle bone 40@ 50
D arg Sail hundred are financially incompetent, Camphor -------- 8i@ 95 roca es Hee ie
spe : detbiecs ap ceonomiet But you cast Go soa ec Dover's Fowder 4 0@4 69
Mix a heaping teaspoonful of malted a Ae ; e oe eo aoe Roots Emery, All Nos. 10@ 15
: = E vet all of ’em to admit it. Kino ------------ @1 25 Imery, Powdered @ 15
milk and one of chopped nuts with an ne Kino, powdered-_- @1 2y Alkanet ____-__._ 30@ 35 Epsom Salts, bbls. @03}
: : Myrrh 28 @w115 Blood, powdered. 40@ 45 Eps Guise ines 48440 10
| 1 Only ie “Hi 1 psom Salts, less 3%@ 10
ounce and a half of bittersweet choco- nly triumphs reached through Myrrh, powdered @i26 Calimus = 7 35@ 85 Ergot, powdered "@4 00
late syrup. Spread on a square of — tribulation thrill. Opium, powd. 21 00@21 50 Blecampane, pwd. 20@ 30 Flake, White -__15@ 20
j Opium, gran. 21 00@21 50 Gentian, powd. ~ 20@ 3 Formaldehyde, Ib. 12@_ 35
Shellac, Orange 50@ 65 Ginger, African, Gelatine . 80@ 90
Shellac, White 55@ 70 powdered -_ _ 30@ 35 Glassware, less 55%
Tragacanth, pow. @1 75 Ginger, Jamaica. 60@ 65 Glassware, full case 60%.
Tragacanth eo 2 Ou@2 35 Ginger, Jamaica, Glauber Salts, bbl. @02%
Turpentine _____- @ 3 powdered —__ 45@ 60 Glauber Salts less 04@ 10
WE ALSO WHOLESALE oes, pow. 6 00@6 50 a eas | 20@ . 30
a pecac, powd. __ 5 50@6 00 ‘lue, Brown Grd 16@ 22
Insecticides Licorice |. 35@ 40 Glue. White ____ 27 @ 2
Licori 1 20@ 30 Glue hit d. ‘ag &
A fe 3@ 2 aicorice, powd.__ 20@ ; zlue, white Tr 25@ 35
ELECTRIC FANS, JUICE EXTRACTORS, Blue Vitriol, bbl. “a a hb powdered. 45@ 50 Cone ethene 17%@ a
Blue Vitriol, less 08@ 15 oke, powdered__ 35@ 40 fOUS @ 95
VACUUM JUGS, VACUUM BOTTLES, Bordea. Mix'Dry i2%@ 23 Rhubarb, powd. —““@1 oo fodine | ———-—-——- g 4507 09
Hellebore, White Se oes | DOW: 5 ororm ——————~ 8 0008 30
owdered __.___ 15@ 25 Sarsaparilla, Hond. Lead Acetate __ 20@ 30
PICNIC SUPPLIES, FILMS, KODAKS, oe ee oe une @110 Mace @1 60
Lead Arsenate, Po. 13%@27 Sarsaparilla, Mexic. @ 60  y,7°°, POW ered__ @1 60
COMPLETE LINE OF SODA FOUNTAIN SUPPLIES, Lime and Sulphur _ co ae 35@ 40 on ols el 00
eo 09@ Squills, powdered 7 Morphine ---_ le 14 33
Paris Green __-. 26%@46% Tumeric , o gm 25 Nux Vomica ____ @ 30
FLASHLIGHTS, ELECTRIC LANTERNS, aso Tumerc. vawd. 2 25 Nus Vomica, wow 1G 2
‘ 8 Pepper, black, pw. 45@ 55
BATHING CAPS, BATHING SHOES Leaves a rover. White, |p. Za@ 85
eeds sgundy. @ 25
Bucha -.- @ 90 Quassia — 26
BATHING SUPPLIES, Buchu, powdered | @100 Anise -------___. @ 4 dune taam « o
a gg eae ure . ae 35@ 40 Rochelle Salts 28@ 35
age, %4 loose __ ird. is = 13@ 17 Sac ae 7
WATER WINGS, INSECTICIDES, MINERAL WATERS, Sage, 4 loose --  @ 40 Bird. 1s @ i Saccharine =~ Sog2 f5
BONAT DRINKS Senna, Alex. ——-- 509 7 Caraway, Po. 30, 25@, 30  Seidlitz Mixture 30@ 40
enna, Tinn. pow. ¢ Sraamon ... 2 50@2 75 Soap, gr “365
SPORT VISORS, CAR ED : a 20@ 38 Corlander pow. 40 30@ 2% Soap, mott cast '@ 25
eee 15@ 20 Soap. whi ile
SPONGES, CHAMOIS SKINS, PERFUMES, 5S momma 15@ 20 Soap. white Castile,
Olls Flax 91%4@ 15 Soap, white Castil es
-~---------- ; ite Castile
UPPLIES. Almonds, Bitt Flax, ground -. 9%@ 15 less, per bar __-
TOILET GOODS, OFFICE Ss a sips 1 50@7 75 Evonuaree®. pwd. ue 25 Seda Ash 30 10
Aimaads Bitter. emp -...----.. @ 15 Soda Bicarbonate 3%@ 10
See us about Store Fixtures. Also complete line of ROGER’S “aattifieial ——__—- asian Be Oe ne Soa ts
imonds, Sweet, 7 ; 2 62 PETS © aan poor @1 20
Brushing Lacquer, House Paints, Varnishes. Complete display we 150@1 39 Musard, black... 20@ 25 Sulphur, roll _... 4@ 11
Almonds, Sweet, Poppy -—------__- 15@ 30 Sulphur, Subl. _. 4%@ 16
in our sample room. foie ides GS ae a 20@ 25
Amber, crude -_ 1 00@1 25 ¢ ct ae artar etic __ 70@ 175
Amber, rectified 130@1 73 SUMflower --.--_ 12@ 18 Turpentine, Ven. 50@ 75
CuNr> eae ie 00@2 25 Worm, American 380@ 40 Vanilla Ex. pure 1 50@2 00
Bergamont _-_- 6 50@7 00 Worm, Lavant _ 6 50@7 00 Venilla Ex. pure 2 25@2 50
Cajeput ee 2 00@2 25 Zine Sulphate __ 06@ 11
‘ ° assia —.________ 3 00@3 25 Tinc
Hazeltine & Perkins Drug Co. oe. le ee ee
edar ‘ef 2 25 conite — 2 @1 80 ebsterettes -_----. 38 50
“Grand Rapid Michigan Manistee he ema 4 00@4 38 Asatoctida—_———— @z 28 Webster Gadiliacs “=. 75 00
oe s ie hati a ’ r Cadillacs __ 0
§ Grand Rapids tong Cocoanut ____-- 27%@ 36 Arnica _______- @1 50 Golden Wedding
Cod Liver ------ 140@2 00 Belladonna  -_--- @1 44 Panatellas  _ _-_-_. 75 00
Groton __. 6 00@6 25 Benzoin -_------. @2 28 Commodore --------- 95 00
@

 

MICHIGAN

 

TRADESMAN

 

July 16, 1930

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues

 

 

 

 

 

i — —_—— —= —— purine

ADVANCED DECLINED
AMMONIA Kaffe Hag, 12 1-lb. Strawberries
Parsons, 64 0z. ----__ 2 95 cans 22 is No 2 50
Parsons, 32 oz. -___-- Sap. Ail tram, 16 o2: .2. 225 Noe. 1 ee 00
Parsons, 18 oz. -___-- 420 All Bran, 10 oz. ...... 270 =Marcellus, No. 2 3 25
Parsons, 10 oz. ______ 270 Ail Bran, % oz. ___. 2 00 Pride of Mich. No. 2__ 3 75
Parsons, 6 oz. _____- 1 80

 

10 Ib. pails, per doz. 9 40
15 lb. pails, per doz. 12 60
25 lb. pails, per doz. 19 15
25 lb. pails, per doz. 19 15

APPLE BUTTER
Quaker, 24-21 oz., doz. 2 15
Quaker, 12-38 oz., doz. 2 35

BAKING POWDERS

Arctic, 7 oz. tumbler 1 35
Royal, 10c, doz. ------ 95
Royal, 4 0z, doz. ---- 1 85
Royal, 6 oz., doz. ---- 2 50
Royal, 12 oz., doz. -- 4 95
Royal, ib. 40
Calumet, 4 oz., doz. 9%
Calumet, 8 oz., doz. 1 85
Calumet, 16 oz., doz. 3 25
Calumet, 5 Ib., doz. 12 10

Calumet, 10 lb., doz. 18 60
Rumford, 10c, per doz. 95
Rumford. 8 oz., doz. 1 85
Rum/‘ord, 12 oz.. doz. 2 40
Rumford, 5 Ib.. doz. 12 50

K. C. Brand

10c size, 4 doz.
15c size,
z0c size, 4 doz.
25c size. 4 doz.
50c size, 2 doz.
8G6c size, 1 doz.

 

10 Ib. size, % doz. ---. 6 75

BLEACHER gilgbige oe

Lizzie, 16 oz., 128 ---- 21
BLUING

Am. Ball,36-1 0z.,cart.
Quaker, 1% 0oz.. Non-

freeze, dozen
Boy Blue, 36s, per cs. 2 70

corumen Bluing

Lizette, oz., 128 -- 80
Lizette, 4 oz., 248 .. 1 60
Lizette, 10 oz., 12s -__ 1 #
Lizette, 10 oz., 24s -- 2 50

BEANS and PEAS

100 lb. bag
Brown Swedish Beans 9 00
Pinto Beans 9 25
Red Kdney Beans
White H’d P. Beans 7 75
Col. Lima Beans ---- 14 50
Black Eye Beans -- 16 00
Split Peas, Yellow -- 8 00

Split Peas, Green ---- 9 00
Scotch Peas ---------- 6 25
BURNERS

—. meee No. 1 and
2 ton 35
White. "Flame, No. 1
and 2, doz. -------- 2 26
BOTTLE CAPS
Dbl. Lacguor, 1 gross .

kg., per gross
BREAKFAST FOODS
Kellogg’s Brands.
Corn Flakes, No. 136 2 85
Corn Flakes, No. 124 2 85
pkg., per = 16

 

Pep. No. 224 ; 10
Pep. No. 20
Krumhles, No. 424 --- 2 70

Bran Flakes, No. 624 2 45
aan Flakes. No. 602 1 50
Rice Kriaptes & 17 -

Rice Krispies, 1 of. -- i 10

Post Brands.
Grape-Nuts, 24s --_--
Grape-Nuts, 100s ----
Instant Postum, No. 8
Instant Postum, No. 10
Postum Cereal, No. 0
Post Toasties. 36s  --
Post Toasties, 24s
Post's Bran, 248 ---
Pills Bran, 12s -_----
Roman Meal, 12-2 tb.-
Cream Wheat, 18
Cream Barley, 18
Ralston Food, 18
Maple Flakes, 24
Rainbow Corn Fla., 36
silver Flake Oats, 18s
Silver Flake Oats, 128
90 lb. Jute Bulk Oats.

wo
o

bag 2 3 10
Bemis New Oata, 24 2 70
Raiston New Oata, 12 2 70
Shred. Wheat Bis., 36s 3 85

Shred. Wheat Bis., 72s 65

Triscuit, 248 ---.------ 10
Wheatena, 188 ----- _— 3 70
BROOMS ae
Jewell, doz. ~.--------
Standard Parlor, 23 lb. 8 25
Fancy Parlor, 23 Ib... 9 25

Ex. Fancy Parlor 25 lb. 3 75
Ex. Fcy. Parlor 26 lb. 10 00

  

iy oe 1 75
Whisk, No: 3 3 75
BRUSHES
Scrub
Solid Back, 8 in. ~--. 1 50
Solid Back, 1 in. ---- 1 75
Pointed Ends -------- 1 25
Stove
shaker —______ solo 1 80
No. 50. 2 00
Peerless ~------------- 2 60
Shoe
No. 4-0 __..._.___.__ 2 25
No. 22 _..... 3 00
BUTTER COLOR
Dandelion -.---------- 2 85
CANDLES
Electric Light, 40 lbs. 12.1
Plumber, 40 lbs. ----- ee

Paraffine, 6s ~--------
Paraffine, 128 ------- a
Wicking .--------~_.-- 40

Tudor, 6s. per box -- 30
CANNED FRUITS

Hart Brand
Apples
No. 1) 5 75
Blackberries
No: 2 5
Pride of Michigan ---- 3 25
Cherries

Mich. red, No. 10 --.-12 50
Red, No. 1 13

Red. No. 2 4 25
Pride of Mich. No. 2-- 3 65
Marcellus Red ------ 3 25
Special Pie ~---------- 2 70
Whole White --------- 3 10
Gooseberries
No 00
Pears

19 of: eines .._. 5
Pride of Mich. No. 2% 4 20
Plums
Grand Duke, No. 2%-- 3 25
Yellow Eggs No. 2%-- 3 25

Black Raspberries
eo, 2 2. 3 75
Pride of Mich. No. 2_. 3 25
Pride of Mich. No. 1-- 2 35

Red Raspberries
2

No. 2 2. 3 25
moe ft 3 15
Marcellus, No. 2 --_-- 3 75

tide of Mich. No. 2__ 4 26

CANNED FISH
Clam Ch’der, 10% oz. 1 35
Clam Chowder, No. 2_
Clams, Steamed. No. 1
Clams, Minced, No. %
Finnan Haddie, 10 oz.
Clam Bouillon, 7 oz._
Chicken Haddie, No. 1
Fish Flakes, small --
Cod Fish Cake, 10 oz.
Cove Oysers, 5 oz. __

Deo bom BO bo 68 DO GO
a]
a

Lobster, No. ee Star 2 90
Shrimp, 1, wet ---.._ 00
Sard’s, % Oil, Key —. 6 10
Sard’s, 4% Oil, Key __ 5 00
Sardines, % Oil, k’less 4 76
Salmon, Red Alaska_. 3 35

Salmon, Med. Alaska 2 60
Salmon, Pink, Alaska 1 95
Sardines, Im. %, ea. eS
Sardines, Im., \%, e 25
Sardines, Cal. __ 1 35@2 25
Tuna, %, Curtis, doz. 3 60
Tuna, 4s, Curtis, doz. 2 20
Tuna, % Blue Fin __ 2 26
Tuna. 1s, Curtis. doz. 7 00

- CANNED MEAT
Bacon, Med. Beechnut 2 70
Bacon, Lge. Beechnut 4 50
Beef, No 1, Corned __ 2 80
Beef No. 1, Roast __ 3 00
Beef, 2 o., Qua., sli. 1 40
Beef, 34% oz. Qua. sli. 2 26
Beef, 5 oz., Am. Sliced 3 00
Beef, No. 1, B’nut, sli. 4 50
Beefsteak & Onions, s 3 70
Chili Con Car., ls --. 1 35

Deviled Ham, 4s —___ 1 50

Deviled Ham, %s ___- 2 85

Hamburg Steak &
Onions, No. 1 ~_.-__ 3 15

Potted Beef, 4 oz. ___. 1 10
Potted Meat, 4% Libby 52
Potted Meat, % Libby 90
Potted Meat, % Qua. 8
Potted Ham, Gen. % 1 45
Vienna Saus., No. % 1 45
Vienna Sausage, Qua. 95
Veal Loaf, Medium __ 2 25

Baked Beans

Campbells —..... 05
Quaker, 16 oz. ~----_ 85
Fremont, No. 2 —~_--_- 1 25
Snider, No. 7.2 110
Snider, No. 2 ~---..-- 1

2
Van Camp. small _... 90
Van Camp, med. 1

CANNED VEGETABLES
Hart Brand

Baked Beans
Medium, Plain or Sau. 85
No, 10, Sauce —...___ 6 00

Lima Beans
Little Dot, No. 2 __. 3 10
Little Quaker, No. 10_14 00

Little Quaker, No. 1__ 1 95
Baby, No. 2 oo 2 80
Baby, No. 1 0 1 95
Pride of Mich. No. 1... 1 65
Marcellus, No. 10 --_. 8 75
— Kidney Beans
No. 6 50
No

 

String Beans

Little Dot, No. 2 -___ 3 45
Little Dot, No. 1 -._. 2 50
Little Quaker, No. 1__ 2 00
Little Quaker, No. 2__ 3 00
Choice Whole, No.
Choice Whole No. 2__ 2 60

Choice Whole, No. 1_. 1 80
Cut, No: 10 2 ac 10 75
rt NO. 2 oe. 215
Cut Ne.) 2 1 60
Pride of Mich. No. 2__ 1 75
Marcellus, No. 2 ____ 1 60
Marcellus, No. 10 ___ 8 50

Wax Beans
Little Dot, No. 2 ___. 2 80
Little Dot, No. 1 ____
Little Quaker, No. 2__ 2 70
Little Quaker, No. 1__ 1 95
Choice Whole, No.
Choice Whole, No. 2__ 2 60
Choice Whole, No.

Cut, Wo, 10 2202. 10 75
Cut No. 2 oo 2
Cur. No. 2 oo 1 45

Pride of Michigan —- 1 75
Marcellus Cut, No. 10_ 8 50

Beets
Small, No. 2% ...... 3 00
Etxra Small, No. 2 __ 3 00
Fancy Small No. 2 -. 2 50

Pride of Michigan —. 2 25
Marcellus Cut, No. 10_
Marcel. Whole, No. 2% 1 85

Carrots
Diced, No. 2
Diced, No. 10 --------

Corn
Golden Ban., No. 3.
Golden Ban., No.
Golden Ban., No.
Little Dot, No. 2 ----
Little Quaker, No. 2_
Little Quaker, No. 1.
Country, Gen., No. 1__
Country Gen. No. 2__
Pride of Mich., No. 5_
Pride of Mich., No. 2_
Pride of Mich., No. 1
Marcellus, No. 5
Marcellus, No. 2 ~----
Marcellus, No. 1 -_--
Fancy Crosby, No. 2_.
Fancy Crosby, No. 1_-

Peas
Little Dot, No. 2 ---. 2 75
Little Dot, No. 1 --_. 1 90
Little Quaker, No. 10-12 50
Little Quaker, No. 2__ 2 50
Little Quaker, No. 1__ 1 75

Sifted E. June, No. 10-10 35
Sifted E. June, No. 5__ 5 75
Sifted E. June No. 2__ 2 00
Sifted E. June, No. 1__ 1 40
Belle of Hart, No. 2__ 2 00
Pride of Mich., No. 10_ 9 10
Pride of Mich., No, 2__ 1 75
Gilman E. June, No. 2 1 40
Marcel., BE. June, No. 2 1 40
Marcel., E. June, No.5 4 50
Marcel., E. Ju., No. 10 7 50
Templar E. Ju., No. 2-1 35
Templar E. Ju., No. 10 7 00

   
 

Pumpkin
No: 10) 2220 50
No. 2% 2202 1 80
Ne 8 1 45
Marcellus, No. 10 __.. 4 50
Marcellus, No. 2% --- 1 40
Marcellus No. 2 -_--- 115
Sauerkraut :
No. 10 2 5 00
No: 2% 2 1 60
NO. eee 1 25
Spinach
No: 3 oo 2 50
No. 2
Squash
Boston, No. 3 ~------. 1 80
Succotash
Golden Bantum, No. 2 2 75
Little Dot, No. 2 --.. 2 55
Little Quaker ~__-_-_- 2 40
Pride of Michigan -.-. 2 15
Tomatoes
No. 10. 2 6 50
No. 2% 2200 2 35
Or 2 A 65

Pride of Mich., No. 2% 2 25
Pride of Mich., No. 2_. 1 50

CATSUP,
Beech-Nut, small ____ 1 65
Lily of Valley, 14 oz.__ 2 25
Lily of Valley, % pint 1 65

Sniders, 8 oz. -------_ 1 60
Sniders, 16 oz. -..... 2 35
Quaker, 10 oz. ~_-.-. 1 35
Quaker, 14 oz. -_-___ 1 80
Quaker, Galon Glass 12 50

Quaker, Gallon Tin —. 8 50
CHILI SAUCE

Snider, 16 oz. ~...._.. 15
Snider, 8 oz, —...._..._ 2 20
Lilly Valley, 8 oz. -. 2 25
Lilly Valley, 14 oz. -. 3 25

OYSTER COCKTAIL
3

 

Sniders, 16 oz.  ---._- 15
Sniders, 8 oz, -_---- 2 20
CHEESE
Moquetort «oo 62
Pimento, small tins._ 1 65
Wisconsin Daisy —_____ 21
Wisconsin Flat _.__-__ 21
New York June _______ 34
Rap Saco 2 40
PSTN ee 23
Michigan Flats __-_____ 20
Michigan Daisies ______ 20
Wisconsin Long ,Horn_. 21
Imported Leyden ______ 28
1 ib. Limbureer _._. 30
Imported Swiss ________ 58
Kraft Pimento Loaf __ 30
Kraft American Loaf __ 28
Kraft Brick Loaf  ____- 28
Kraft Swiss Loaf _____ 35
Kraft Old Eng. Loaf__ 46
Kraft, Pimento, % Ib. 2 25

Kraft, American, % Ib. 2 25
Kraft Brick, % Ib. __ 2 25
Kraft Limbureer, % Ib. 2 26
Kraft Swiss, % Ib. __ 2 36

 

CHEWING GUM

Black Jack -_.. 65
Adams Bloodberry ---_. 65
Adams Dentyne ---__. 65
Adams Calif. Fruit  -_ 65
Adams Sen Sen  -.___- 65
Beeman’s Pepsin -- -__. 65
Beechnut Wintergreen_

Beechnut Peppermint_-
Beechnut Spearmint --
Doublemint
Peppermint, Wrigleys —. 65
Spearmint, Wrigleys -. 65
Juicy Fruit
Krigiey 8 P-K oo 65
Z

Droste’s Dutch, 1 lb._. 8 50
Droste’s Dutch, % Ib. 4 50
Droste’s Dutch, % lb. 2 35
Droste’s Dutch, 5 Ib. 60
Chocolate Apples -_.. 4 50

Pastelles, No. 1 __.. 12 60
Pastelles, MG IDs) ceo 6 60
Pains De Cafe -_-_--- 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles __.__. 15

1 lb. Rose Tin Bon

Bons 20 18 00
7 oz. -_ Tin Bon -
13 oz.  Giaaas De Cara-

Que 22 20
12 oz. Rosaces -_--.-- 10 80
% Ib. Rosaces -_._---- 7 80
% Ib. Pastelles __-_ 3 40
Langves De Chats .. 4 80

CHOCOLATE
Baker, Caracas, %s -.-. 37
Baker, Caracas, 4s -... 35

SLOTHES LINE
Femp, 50 ft. -__. 2 00@2 25
Twisted Cotton,

50 fh. 2 0@4 00
Braided, 50 ft. --__-__ 2 25
Sash Cord ______ 2 85@3 00

COFFEE ROASTED
Blodgett-Beckley Co.
Old Master 20230 a 40
Lee & Cady
1 Ib. Package
MeWwose 22250 2 3
RADOUty 18
Quaker 22 33
Nedgrow. -20000 2 32
Morton House -_______ 40
Ren oo 31
Roval Cinb 2.0 27
Ieopoerial 22050 41
Majestic <0 Fe 3

5
‘Boston Breakfast Blend 29

McLaughlin’s Kept-Fresh

 

Coffee Extracts

M. Y., per 100 12
Frank’s 50 pkgs. _ 4 25
Hummel’s 50 1 Ib. 10%

CONDENSED MILK
Leader, 4 doz. 7
Eagle, 4 doz.

MILK COMPOUND
Hebe, Tall, 4 doz. -__ 4 50
Hebe. Baby, 8 doz. _. 4 4
Carolene. Tall, 4 doz. 3 80
Carolene, Raby —-_--._ 3 50

EVAPORATED MILK

 

Page, Tall 5) 10
Pape: Moby 00
Quaker, Tall, 4 doz.__ 3 75
Quaker, Baby, 2 doz. 65
Quaker, Gallon, % doz. 3 70
Carnation, Tall, 4 doz.

Carnation, Baby, 8 dz.
Oatman’s Dundee, Tall
Oatman’s D’dee, Baby
Every Day, Tall ____
Every Day, Baby -.-.

PPh Pp mow me ew
rw
So

Pet, Tal oe 4 20
Pet, Baby, 8 oz. -... 410
Borden’s Tall ________ 4 20
Borden’s Baby —______ 410
CIGARS
Asredsie oe | 35 00
Havana Sweets -____ 35 uu
Hemeter Champion__ 37 5u
Canadian Club -_____ 35 vu
Robert Emmett -.-. 75 v0
Tom Moore Monarch 16 00
Webster Cadillac _... 75 uu

Webster Astor Foil. 75 vv
Webster Knickbocker 95 vu
Webster Albany Foil 95 ou
Bering Apollos ______ 95 Ou
Bering Palmitas __ 115 (
Bering Diplomatica 115 01

Bering Delioses -.__ 120 00
Bering Favorita -... 135 ¢vu
Bering Albas ______ 150 u

CONFECTIONERY
Stick Candy Pails

Pure Sugar Sticks-600c 4 0¢
Big Stick, 20 lb. case 1°
Horehound Stick, 6c . 18

Mixed Candy

Kindergarten _.________ 1:
wiender) 2a ie dc
French Creams -.-~..__ V5
Paris Creams ___....___ 16
Grocers, set 1)
Fancy Mixture -_.._.__ 17

Fancy Chocolates
5 lb. boxes
Bittersweets, Ass’ted 1 75
Milk Chocolate A A 1 75
Nibble Sticks --__... 1 75

Chocolate Nut Rolls — 1 5
Magnolia Choc ~___-. 1 25
Bon Ton Choc. __.__- 1 50
Gum Drops Pails
Anise 22 16
Champion Gums -._.__ 16
Chailenge Gums  -.__._ 14
Jelly Strings -....-__.__ 18
Lozenges Pails

A. A. Pep. Lozenges —_ 15
A. A. Pink Lozenges  _. 15

A. A. Choe. Lozenges__ 15

Motto Hearts __________ 19

Malted Milk Lozenges __ 21
Hard Goods

Pails
Lemon Drops -___-.____ ig
O, F. Horehound dps.__ 18
Anise Squares 18

Peanut Squares  _._____ 17

Cough Drops Bxs
Putnam gs 1 35
Smith Bros. -_. 2 50
Luden’s ___._2 Sus 1 60

Package Goods
Creamery Marshmallows
4 oz. pkg., 12s, cart. 85
4 oz. pkg.. 48s, case 3 40

Specialties
Pineapple Fudge ______ 7
Italian Bon Bons _____.
Banquet Cream Mints_ 33
Silver King M.Mallows 1 15
Handy Packages, 12-10c 0

COUPON BOOKS
50 Economic grade 3 50
100 Economic grade 4 50
500 Economic grade 20 00
1000 Economic grade 37 50
Where 1,000 books are
ordered at a time. special-
ly printed front cover is
furnished withovt charge.

CREAM OF TARTAR

6 lb. boxes ‘ieee: AD
DRIED FRUITS
Apples

N. Y¥. Fey., 50 lb. box 15%

N. Y. Fey., 14 oz. pkg. 16
Apricots
Evaporated, Choice —___ 19
Evaporated, Fancy __.. 28
Evaporated, Slabs ._.__ 18
Citron
10 db. bex co 40
Currants
Packages, 14 oz. ___.. 18
Greek, Bulk, Ib. ~____ 18
Dates
Dromedary, 36s ______ 6 75
Peaches
Hvap. Choice 19
Maney fee ee 22
Peel
Lemon, American _____ 30
Orange, American  ___._ 30
Raisins

Seeded, bulk ________ 08
Thompson’s s’dless blk 07%
ieee S seedless,

_ California Prunes
60@70, 25 lb. boxes._.@10
50@60, 25 lb. boxes_.@11
40@50, 25 lb. boxes_.@12
30@40, 25 lb. boxes__@13
20@30, 25 Ib. boxes__@18
18@24, 25 lb. boxes__@21

 

 

 

 

 

 

5 ¢-.

 

 

 

 

a

 

July 16, 1930

Hominy
Pearl, 100 lb. sacks __ 3 5!

Macaroni
Mueller’s Brands
9 oz. package, per doz. 1 3

>

9 oz, package, per case 2 8
Bulk Goods

Elbow, 20 Ib. -_---- 71@8%

Egg Noodle, 10 Ibs. -- 19
Pearl Barley

O000 es 00

Barley Grits --------_ 5 00

Cheater 2.20020 3 76

Sage
Rast India . oo 10
Tapioca

Pearl. 100 lb. sacks -_ 09

Minute, 8 oz., 3 doz. 4 05

Dromedary Instant __ 3 df
Jiffy Punch

3 doz. Carton -__.-_-. 2 2!

Assorted flavors.

FLOUR .
Vv. C. Milling Co. Brands
tily White _....__..- & st
tlarvest Queen --_--- 7 5t

Yes Ma’am Graham,
BO oe a ee 2 28

Lee & Cady Brands

American Eagle ____-. 7 40
Home Baker ---_----
Kitchen Gold ____-__- 7 00

FRUIT CANS
Mason
F. O. B. Grand “ee

Mal pint: ou... 5t
16 oat UC ; 75
One Quart ooo a.
Mall gallon .......__. 1 |
Ideal Glass Top

Pall pint) 2220s 9 at
One pink 22 9 50
Qne dauart 2 i

Galf gallon -__------- 15 40

GELATINE

fel-O, 3 doz. ..__._.- 85
Minute, 3 doz. _----- 4 05
Plymouth, White ___- 1 55
Quaker, 3 doz. -_.- 2 25

SURESET PRODUCTS
Made in Grand Rapids

and Home Owned

 

Sureset Gelatin Des-

gert 4 :-doz. 3.02 20
Sureset Gelatin Des-

sert, 26 oz., 1 doz.__ 5 00
Sureset Ice Cream

Powder, 4 doz. ---. 3 20
Finest Pudding

Powder, 1 doz. Coun-

ter Display, 4 to case 3 20

Finest Pure Fruit
Orangeade & Lemon-
ade, 2 doz. Ass’t
Counter Display -__- 1 80

Finest Fruit Punch,
Emvelope Style, 3 doz.
carton, ass’t flavors 2 10

JELLY AND PRESERVES
ture, 30 lb. pails ---. 3 30
Imitation, 30 Ib. pails 1 85
t’ure, 6 oz., Asst., doz. Yu
t'u.e Pres., 16 0z., dz. 2 40

JELLY GLASSES
8 oz.. per doz.

OLEOMARGARINE
Van Westenbrugge Brands
Carload Distributor

 

Naucoa: bib, 2.0 201%
Nucos, 2 Ib... = 20
Wilson & Co.’s Brands
Oleo
Cortined —.o 2 Le z4
Ne ee 18
special Roll J 19
MATCHES
Diamond, 144 box -~- 4.40
Searchlight, 144 box__ 4.10)
VUhio Red Label, 144 bx 4 Su
Ohio Blue Tip, 144 bua | >
Ohio Blue Tip. 720-le 4 ot
*Reliable, 144 -------- $15
*Federal, 144 ---.---- 3 95
Safety Matches
Quaker, 5 gro. case.-- 4 20

NUTS—Whole
Almor.ds, Tarragona. 25

Brazil, New —...---- 17
Fancy Mixed -_------ 24
Filberts, Sicily ------ 22

Peanuts, Vir. Roasted 11

Peanuts, Jumbo, std. 13
Pecans, 3, star ----__ 25
Pecans, Jumbo ------ 40
Pecans, Mammoth -- 50
Walnuts, Cal. __-_ “gs
EeicKory 2...
Salted Peanuts
Mancy. No.2 2 14
Shelled
Almonds Salted -__------ 95
Peanuts, Spanish
a20 i Dams 1Z
Pipers 22 3z
Pecans Salted -------- 82
Walnuts, Burdo’ —._:____ 62
MINCE MEAT
None Such, 4 doz. ___ 6 47

Quaker, 3 doz. case -- 3 50
Libby. Kegs, wet, Ib. 22

OLIVES
4 oz. Jar, Plain, doz. 1 15
10 oz. Jar, Plain, doz. 2 25
14 oz. Jar, Plain, doz 4 75
Pint Jars, Plain, doz. 2
Quart Jars, Plain, doz. 5
1 Gal. Glass Jugs, Pla. 1 80
5 Gal. Kegs, each __-_ 7
3% oz. Jar, Stuff., doz. 1
6 oz. Jar, Stuffed, doz. 2
9% oz. Jar, Stuff., doz. 3
1 Gal. Jugs, Stuff., dz. 2

PARIS GREEN

 

Bel Car-Mo Brand
24 2D. Tins 2 4 70
8 oz., 2 doz. in case __ 2 90
1d Ib. pails
26 Ip. pails

PETROLEUM PRODUCTS
From Tank Wagon
Red Crown Gasoline —_ 19.7
Red Crown Ethyl - -~ 22.7
Solite Gasoline ~_---_- 22.7

in tron Barrels
Perfection Kerosine ~. 14.6
Gas Machine Gasoline 38.1

M. & P. Naphtha__ 18.8
1SO-VIS MOTOR OILS
In tron Barrels
Paent oo 7.1
Medium (2.000 77.1
Meaye) 2 oe ql
Ex. Heavy _.... U1

larine

fron Barrels

 

65.1
65.1
65.1
Special heavy -------- 65.1
xtra heavy —.2 69.1
Polarine ke ° = 65.1
Tranmiasion OF ___.. 65.1
Finol, 4 oz. cans, doz. 0
Finol, 8 oz. cans, doz. 0

Parowax, 100 lb.
Parowax, 40, 1 Ib. —.
Parowax, 20, 1 Ib. —.

Paty
re

hart) a
Or
ati er

Ertotn aber

TONES hme

ak

TTT can
pearceT sc hae

 

Semdae, 12 pt. cans 3 00
Semdac, 12 qt. cans 5 00
PICKLES

Medium Sour
5 gallon, 400 count _. 4 75

Sweet Smail
16 Gallon, 2250 __.__- 27 00
5 Gallon, 789 eee

Dil) Pickles
Gal. 40 to Tin, doz.__ 10 26
No. 236 Ting 2.250 2 26
32 oz. Glass Picked__ 2 80
oz oz Glass Thrown 2 40

MICHIGAN

Dill Pickles Bulk

§ Gal, 206 5

16 Gal, 650 ~. 2. ll 25

45 Gal, 1300 __-- 30 00
PIPES

Cob, 3 doz. in vx. 1 00@1 20

PLAYING CARDS
Battle Axe, per doz. zZ 66
Torpedo, per doz.
Tubs, 60 Count, fy. fat 5 50

POTASH
Babbitt’s, 2 doz. --- 2 75

FRESH MEATS
Beef

ee
Top Steers & Heif.
Good St'rs & H’'f 15

ooo ES
4 @17

Med. Steers & Hat —~ 15
Com. Steers & Heif. __ 14
Veal
OD oo 18
Geod 22 14
Meditwm 920 i
Lamb
wopring Eamh oo: 2 86
COC 21
Medium 22 18
Poor 13
Mutton
Gogd (220 ou da
Méditmm (20 12
GOR oa a 10
Pork
Eom, med 2220. 19
Butts 2 19:
Shoulders 2... 0.) 16
Spererips === 13
Neck bones -2.. 0 05
imines 10

PROVISIONS

Barreled Pork
Clear Back __ 25 00@28 60
Short Cut Clear26 00@29 00

Dry Salt Meats
DS Bellies __ 18-20@18-17

Lard
Pure in tlerceg 11
60 Ib. tubs ____advance 14
50 Ib. tubs ____advance %
20 Ib. pails ___.advance %
10 Ib. pails ___.advance %

5 Ib. pails ____advance 1
3 lb. pails ___advance 1
Compound tierces ____ 11%
Compound, tubs _____ 1

Suasages
Bologna 2220
Piven 2
Frankfort ______

Hork, 222.2
Neal
Tongue, Jellied
Headcheese

 

Smoked Meats
Hams, Cer. 14-16 lb. @27
Hams, Cert., Skinned

16-18 po @27
Ham. dried beef (
Co eniee Rone 42

California Hams __ @i7
Picnic Boiled , neh

Heme. 20
Boiled Hams _______ 3s
Minced Hams ______
Bacon 4/6 Cert. 24 or

Beef

Boneless, rump 28 00@36 00
Rump, new __ 29 00@35 00

Liver
Beet H
Cale
Pork 10

RICE
Fancy Blue Rose ____ 5.65
Fahey Head 2:0. Vr

RUSKS
Dutch Tea Kusk Cou.

Brana.

36 rolls, per case ____ 4 zo
18 rolls, per cause ____ gz
12 rolls, per case ____ 1 50

12 cartons, per case __ 1
18 cartons, per case __ 2 55

36 cartons, per case __ 5 00
SALERATUS

Arm and Hammer __ 3 75
SAL SODA

Granulated, 60 Ibs. cs. 1 35
Granulated, 18-2% Ib.

Rackamweq: 0 1 00
COD FISH
Migitlies 2.045205. 2 2u
Tablets. % th. Pure 19%
Cae tu
Wood boxes, Pure __ 30
Whole: Cod 22) oo ll4e

TRADESMAN

HERRING
Holland Herring
Mixed, Kegs ...._.....
Mixed, half bbls.
Mixed, bbls.
Milkers, Kegs
Milkers,

1
half bbls. -. 9 75

Lake Herring
% Bbl., luv ibs. -... 6 50

Mackeral
Tubs, 60 Count, fy. fat 6 00
Pails, 10 lb. Fancy fat 1 50

White Fish
Med. Fanev. lw ib. 12 4
Milkers, bbls. ------ 18 50
K KOK WK Norway -. 19 ou
So i patie 1 40
Cut Lunch —.._-. 1 60
Boned, lv Ib. Bbuaes __ to

SHOE BLACKENING

2 in 1, Paste, doz. .... 1 36
i. Z. Combination, dz. 1 35

Dri-Poot, dos. ...... 00
Bixbys, Dozz. ....... 1 35
Siindia, dom .......... 90
STOVE POLISH
Blackne, per doz. -_ 1 35

Black Silk Liquid, dz.
Black Silk Paste, doz.
Enameline Paste, doz.
Hnaineline Liquid, dz.
&. Z. Liquid, per doz.
tadium, per doz. __--
Rising Sun, per doz.
654 Stove Enamel, dz.
Vulcanol, No. 5, doz. 95

BO tt ht
“
a

Vulcanol, No. 10, doz. 1 35
Stovoil, per doz ..... 3 00
SALT
Colomal, 24, 2 Ib. ~._- 95
Colonial, 36-1% -_--_- I 25
Colonial, Iodized, 24-2 1 50
Med. No. 1 Bblis. -.-. 2 85
Med. No. 1, 100 lb. bk. = 95
Farmer Spec., 70 Ib. 95
Packers Meat, 50 Ib. 57

Crushed Rock for ice
cream, 100 Ib., each 80

Butter Salt, 280 lb. bbl.4 24
Block, 50 Ib.
Baker Salt, 280 Ib. bbl. 4 10

24, 10 lb., per bale --_. 2 45
30: @ lb., per bale .... 2 85
28 bl. bags, Table ____ 42

Old Hickory, Smoked,
6-10 Ib.

 

Free Run’g, 32 26 oz. 2 40
2 30

Five case lots ------

lodized, 32. 26 oz. __ 2 40

Five case lots _.__._ 2 30
BORAX

Twenty Mule Team
24, 1 lb. packages --_ 3 35

48, 10 oz. packages __ 4 40
96, %4 oz. packages __ 4 Ww

CLEANSERS

CLEANS - SCOURS
SCRUBS- POLISHES B

 

80 can cases, $4.80 per case

WASHING POWDERS

Ror Ami Pd., 18s, box 1 90
Ron Ami Cake. 188 1 82h
Brille _.-_-_-- 86
Climaline. 4 doz. ioe 20
Grandma, 100. 5e ---~ 3 50
Grandma. 24 Large -- 3 59
Gold Dust, 100s ------ 4 00

Gold Dust, 12 Large 3 20
Golden Rod, 24 --.--- 4 25
La France Laun., 4 dz. 3 60
vid Dutch Clean, 4 dz. 3 40
Octagon, 264 .......- so
Ringo, 408 .......4.. 3 20
Risa 245 2 5 25
ge No More, ‘100, “10-

i tee a age 3 85
Rub No More, 20 Lg. 4 vv

oe Cleanser, 48,

0 OF 2 3 85
Sani “Fiush, 1 dos, .. 2 25
Sapolio, 3 dom 15
Soapine, 100, 12 oz. — 40
Snowboy, 100, 10 oz. 00
Snowboy, 12 Large -- 65

Speedee, 3 doz.
Sunbrite, S605
Wyandote, 45 _..._...
Wyandot Deterg’s, 24s

tho + tee em oO
rn
o

SOAP

Am. Family, 100 box 6 10
Crystal White, 100 __ % 85
Big lack, Gds ____ 4 7p
Fels Nantha,

Flake White, 10 box
Grdma White Na. 1lUs % ia

Jap Rose, 100 box ____ 7 85
Fairy, 106 tex _._._._ 4 i
Palm Olive, 144 box ‘ 50
bava;, 100 box 90
Octagon, 120. oe 00
Fume, 100 box ..... « &5

Sweetheart, 100 box . & 70
Grandpa Tar, 50 sm. 2 10
Grandpa Tar, 50 Ige. 3 ov
Trilby Soap, 100, 10c 7 25
Williams Barber Bar, 9s 50
Williams Mug, per doz. 48

SPICES
Whole Spices

Allspice, Jamaica __.. @40
Cloves, Zanzibar .._.. @50
Cassia, Canton _
Cassia, 5c pkg., doz. @40
Ginger, Africun —_.__ Way
Ginger, Cochin @40
Mace, Penang —___.._ 1 39
Mixed, No. } _.. .__  @ga
Mixed, 5c pkgs., doz. @45
Nutmegs, 70@90 _.___ @59
Nutmegs, 105-110 @59
Pepper, Black —..__ @50

Pure Ground in Bulk

Allspice, Jamaica ___. @40
Cloves, Zanzibar . @b3a
Cassia. Canton —_.__. @28
Ginger, Corkin —_____ @35
Mustard @32
Mace: Penang __.___ 1 39
Pepper, Black _.__._. ~ @49
Nutmegs @50
Pepper, White _...... @é0
Pepper, Cayenne _-_ @40
Paprika, Spanish -_.. @45
Seasoning
Chit Powder, ise ._.. } 46
Celery Salt, 3 on, ___ 95

Sage, 2 oz. 90

Onion Sal 1... 1 35
WaGNG@ 2300 1 35
Ponelty, 24 oz. ._ 3 35
Kitchen Bouquet ____ 4 50
Laurel Leaves  -.-. . 20
Marjoram. EF ef. _. 9¢
Savory, | a. ...._.. 90
hyme, } of 90
Fumeric. 2% of, . _ 90
STARCH

Corn
Kingsford, 40 Ibs. __ 11%
Powdered, bags ____ 4 50
Argo, 48, 1 lb. pkgs. : 60
Cream, 43-2 2. 4 80
Quaker. 40-1 _... 07Tw%

Gloss
Argo, 48, 1 lb. pkgs. 3 60
Argo, 12, 3 Ib. pkgs. 2 62
Argo, 8 5 lb pkgs. __ 2 97
Silver Gloss, .8, ls ~. 11%
Elastic, 64 pkgs. ___. 5 35
Viger 49-8) os 3 30
Diser OU lhe: 06

SYRUP

Corn
Blue Karo, No. 1% __ 2 77
Blue Karo, No. 5, 1 dz. 3 91
Blue Kare, No. 16 __ 3 Ti
Red Karo, No. 1%  __ 3 06
Red Karo, No. 5, 1 dz. 4 29
Red Karo, No. 10 401

imit. Maple Flavor
Orange, No. 1%, 2 dz. 3 25
Urange, No. 6, 1 doz. 4 99

Maple and Cane

Kanuck, per gal. _._. 1 60
Kanuck, 5 gal. can __ 6 50
Maple
Michigan, per gal. _. 2 76
Welchs. ner gal. ___. 3 256

COOKING OIL

Mazola
Pints, 2 d07. .22. 0) 6 75
Quarts, 1 doz., 6 25
Half Gallons. 1 doz. . 17 75
Gallons, % doz. —.. 11 30

TABLE SAUCES
Lea & Perrin, large. 6 00

Lea & Perrin, smail_. 3 go
Pepper 2) 1 60
oval Mine 2 40
Tobasco, 2 02. _. -. 4 43
Sho You, 9 o2., doz... 2 25
A+), ree ........... 75
Ant Smal ............ @ ia
Caper, 2.62. 21... Sag

TEA
Blodgett-Beckley Co.

Royal Garden, % Ib... 75
Royal Garden, %4 lb. __ 77
Japan
Medium 2.0 ~w~ 36@35
noice 2 37@52
raccy 52@61
No, I Nibbe 54
I ib pke. Sifting _.__ 14
Gunpowder
Cnolée 40
Pancy 2 47
Ceylon
Pekoe, medium ________ 57

English Breakfast

Congou, medium _______ 28
Congou, Choice ____ 35@36
Congou, Fancy ____ 42@43
Oolong
Mediu
Choiee, 2.20 45
Fancy 5U
TWINE
Coton, 2 ply cone ____ 0
Cotton, 3 ply Balls ____ 42
Wool € nly lt
VINEGAR
Cider, 40 Grain ________ 23

White Wine, 80 grain__ 26
White Wine, 40

Krain_w. wy
WICKING

No. @, per gross x0

No. 1, per gross _____ 1 26

No. 2, per gross _____ 1 50

No. 3. per gross _____ 2 30

Peerless Rolls, per doz. 90
Rochester, No 2, doz. 50

Rochester, No. 3. doz. 2 00
Rayo, per doz __ | 76
WOODENWARE
Baskets

Bushels, narrow band

Wire handles _.__. 1 75
Bushels, narrow vand
wood handles i. ae
Market, drop handle__ 90
Market, single handle_ ¥5
Market, éxtra _ 1. «6h
Splat. large 8 50
Spl nt, medium oe au
Splint. small 6 50
Churns
Barrel, 5 gai each 2 40
Barrel, 10 gal. cach__ 2? 55
3 to 6 gal., per gal __ 16
Pails
10 qt. Calvan zed ____ 2 60
12 qt. Galvanized 2 35
14 qt. Galvaniz:-d _ 3 16
12 at. Flaring Gal. Jr. 5 0vu
1G qt Tin Daire 4 060
Traps
Mouse, Woo. + noles_ 60
Mouse, wood. 6 holes_ 70
Mouse. tim, 5 hols _. 65
tat, WoO@ 1 00
tat, spring 1 00
Mouse, Soria. 30
Tubs
Large Galvanized ____ 8 75

Medium Galvanized __ 7 75

Small Galvanized _.__ 6 75
Washboards
Banner, Globe ________ 5 50
Brass, single 6 25
Glass singlg 6 00
Double Peerless ______ 8 50
Single Peerless _____ 7 50
Northern Queen ______ 5 50
Universal T 2
Wood Bowls
Wim Botte, 5 00
Sim. Hutter 9 00
Tin Butter 18 00
19 in. Hotter 25 00
WRAPPING PAPER
Fibre, Manila. white v5%
No. = Fibre... 06%
Butchers D F .

cCraet | woo Oe
Kraft Stripe 09%

YEAST CAKE

@nesic, 3 log Sy
hintieht 3 dow. 2 70
‘untieht fq dox + 36
“east Foam, 3 doz. __ 2 70
"east Foam. 1% doz 1 35
YEAST—COMPRESSED

Fleischmann, per doz. _30

 

30

Prompt Action in Enforcing New
Labeling Law.

In putting the Re-Labeling Bill into
immediate effect, the Food and Drug
Administration has issued the follow-
ing notice of its intention to act
promptly on the new labeling law as
follows:

“Be it enacted by the Senate and
House of Representatives of the United
State of America in Congress assem-
bled, That Section 8 of the Act of
June 30, 1906, entitled “An Act for
preventing the manufacture, sale or
transportation of adulterated or mis-
branded or poisonous or deleterious
foods, drugs, medicines and liquors,
and for regulating traffic therein, and
for other purposes, as amended, is
amended by adding at the end thereof
the following:

“Fifth. If it be canned food and
falls below the standard of quality,
condition, and/or fill of container, pro-
mulgated by the Secretary of Agricul-
ture for such canned food and _ its
package or label does not bear a plain
and conspicuous statement prescribed
by the Secretary of Agriculture indi-
cating that such canned food falls be-
low such standard. For the purposes
of this paragraph the words canned
food mean all food which is in her-
sealed containers and _ is
heat, except meat and
meat food products which are subject
to the provisions of the Meat Inspec-
tion Act of March 4, 1907 (Thirty-
fourth Statutes, page 1260), as amend-
ed, and except canned milk; the word
class means and is limited to a generic
product for which a standard is to be
established and does not mean a grade,
variety or species of a generic product.
The Secretary of Agriculture is author-
ized to determine, establish and pro-

metically
sterilized by

mulgate, from time to time, a reason-
standard of quality, condition,
and/or fill of container for each class
of canned food as will, in his judgment,
promote honesty and fair dealing in
the interest of the consumer; and he
is authorized to alter or modify such
standard from time to time as, in his
judgment, honesty and fair dealing in
the interest of the consumer may re.
quire. The Secretary of Agriculture is
further authorized to prescribe and pro-
mulgate from time to time the form of
statement which must appear in a plain

able

and conspicuous manner on each pack-
age or label of canned food which falls
below standard promulgated by
him, and which will indicate that such
canned food falls below such standard,
and he is authorized to alter or modify
such form of statement, from time to
time, as in his judgment may be neces-
sary. In promulgating such standards
and forms of statements and any alter-
ation or modification thereof, the Sec-
retary of Agriculture shall specify the
date or when such standards
shall become effective, or after which
such shall be used, and
shall give public notice not less than
ninety days in advance of the date or
dates on which such standards shall
become effective or such statements
shall be used. Nothing in this para-
graph shall be construed to authorize
the manufacture, sale, shipment or

the

dates

statements

MICHIGAN

transportation of adulterated or mis-
branded foods.”

The amendment becomes effective
immediately and this is to announce
that the Food and Drug Administra-
tion which is in charge of the enforce-
ment of the food and drug act, will
begin at once the formulation of the
tentative standards of quality, condi-
tion and/or fill of container for the
more common canned food products.
It is the purpose of the Administra-
tion in drawing up these standards to
seek information from canners, from
distributors, both wholesale and retail,
and from consumers and consumers’
organizations.

Before a final announcement in any
standard or standards and of any desig-
nation intended to describe products
which fall below the standard is made,
criticism will be invited from all who
are interested. In all instances public
hearings will be held.

Copies of this communication are
being sent to each commercial canner
in the United States of whom the De-
partment has record, to all State can-
associations and the National
Canners’ Association, to the secretary
of wholesale and retail distributors’ or-
ganizations, and are being issued to the
trade and daily papers. The views of
consumer's and home economics or-
ganizations are being sought through
the Bureau of Home Economics of this
Department.

W. G. Campbell, Chief.
——__»~+.___
Bequests Made By the Late Charles
Trankla.

The will of the late Charles Trankla
has been filed for probate in the office
of the Judge of Probate for Kent
county. It is thought that the inven-
tory of the estate will show a total
present worth of about $1,500,000, in-
cluding real estate, dry goods, stock
and

Mr. Trankla left the use of the home
at 113 Packard avenue to his sister,
Miss Hattie E. Trankla, as long as
she lives. He left her the brick block
at 648 Wealthy avenue (occupied by
J. A. Morhard as a meat market) out-
right, to retain or sell, whichever dis-
position she desires to make of it. He
her an income of $500 per
month as long as she lives and provides
for the purchase of a new automobile
whenever the automobile now used by
the family wears out.

He leaves an income of $125 per
month to his brother, Frank Trankla,
of Seattle, as long as he lives.

Another brother, Fred A. Trankla,
of New York, is left the same bequest.

The remainder of the estate is to be
equally between his son,
Edward C. Trankla, of Seattle, and
his daughter, Carrie Trankla Viele, of
Grand Rapids, except that the daugh-
ter is to receive $30,000 less than her
brother because she has already been

ners’

bonds and other securities.

leaves

divide

advanced that much out of the estate
before the death of Mr. Trankla. The
son and daughter of the son, Joseph
Carl Trankla. and Mary Caufield
Trankla Johnson, and the son of Mrs.
Viele, Charles Trankla Viele, are to
share in the disposition of the estate
with their father and mother,

 

TRADESMAN

No provision is made in the will for
any allowance or bequest to any aged
employe of the Trankla establishment,
nor is a penny willed to any human-
itarian, charitable or philantropic cause.
The will was apparently drawn by
Willard F. Keeney and is very con-
cise in statement. Mr. Trankla evi-
dently knew how he wanted to dispose
of his fortune and his legal adviser
prepared a document which will enable
the Grand Rapids Trust Co. to carry
out the letter and spirit of the will
without having to submit same to legal
determination.

{t is recalled, in this connection, that
William G. Herpolsheimer and William
Widdicomb also omitted any bequests

to charity or philanthropy in their
wills.
—_»+>___
Using Knowledge For Service of Man-
kind.

The traditional idea that the pur-
suit of knowledge for the sake of
knowledge itself was the whole and
only end of education is now being
pushed aside.

The more modern, more American
ideal is that, when we have discovered
a new truth or fact, the process of dis-
covery is not complete until that new
scientific fact or truth has been made
to carry over into the field of service
to the needs, uses, and pleasure of
human beings,

By far the larger number of our
higher trained intellectuals to-day are
still worshiping at the shrine of knowl-
edge for knowledge’s sake, and fail to
see the great vision of the obligations
involved in making academic knowl-
edge, as such, render its full measure
of social service in the most compre-
hensive manner possible.

Charles W. Taylor.
—_2+.____
Analyzes Store Sales.

A study of the monthly standards of
performance for a group of dopartment
stores for 1928 and 1929 has been pre-
pared by Edgar H. Gault, associate
professor of marketing, School of Busi-
ness Administration, University of
Michigan. All the stores are located
in cities with populations from 20,000
to 200,000. The survey analyzes stan-
dards for sales, mark-downs, mark-up,
gross margin and stock turnover, for
fifty-three selling departments as well
as the store total,

Among the conclusions are: The
percentage of month’s to year’s sales
has definite monthly variations which
are almost throughout the
week with a very large increase in sales
on Saturday. The booklet contains
complete statistical tables of value to
students of merchandising.

2.2. ___
How He Endures.

What the negro endures, and how
he endures, is the theme of a recent
article by Robert Russa Moton of
Tuskegee Institute. In the face of all
his difficulties, the Negro thrives. Dr.
Moton “Segregation, disfran-
chisement, prejudice, injustice, lawless-
ness—in spite of them he prospers.
Above it all his voice rises singing, and
the note of his joy has become the
symbol of our modern American.
Whatever he hides in his heart, what-

uniform

says:

 

July 16, 1930

ever he may think in the back of his
head, he turns to the world a smiling
face, and in spite of itself the world,
when it turns to look, is captivated by
that smile; when it stops to listen, is
thrilled by that song. And all the
while he presses steadily onward, de-
termined to let no man, no movement,
drag him down so low as to make him
hate his fellow man.”
—_—_» 2.

Late Business News From Ohio.

‘Caldwell—Hayes & Sanford, pro-
prietors of a meat market on West
street, have opened a market on Cum-
berland street, which was formerly oc-
cupied by the L. D, Renner meat mar-
ket.

Lorain—Max Berman, retail shoes,
has filed a voluntary petition in bank-
ruptcy in the U. S. District Court at
Cleveland, listing liabilities of $6,946
and assets of $800. Among the cred-
itors are: Beacon Falls Rubber Shoe
Co., Chicago, $730; B. Barasch Shoe
Co., Cleveland, $644; Endicott-John-
son Shoe Co., Endicott, N. Y., $3,200;
National Bank of Commerce, Lorain,
$5060.

 

—_+++__—_

Hard Surfaced Market Improves.

With the last of the distress mer-
chandise released last month now
going into consumption, manufacturers
of hard surfaced floor coverings are
receiving more enquiries on their reg-
ular lines. Buyers so far have been
interested in low-priced goods exclu-
sively, but are expected to sample the
better grades a little later in the
month. Producers of felt base floor
coverings sold a fair volume of their
cheaper goods early last week and re-
ceived additional orders by mail over
the week-end. All these orders were
for immediate delivery. The prefer-
ence for bright colored patterns con-
tinues,

—_>++—___
Glass Trade More Optimistic.

A steady undercurrent of optimism
is growing in the flat glass industry in
spite of the Summer season of slow
demand and somewhat lessened pro-
duction. Current business is no slow-
er in comparison with April, the active
month of Spring, than was the case a
year ago. Mid-year inventories by
distributors have been completed and
there is no doubt but that stocks were
found to be low. Manufacturers are
pleased over the better prospects in the
building industry and will not be sur-
prised if the June totals aggregate
more than any other month since last
Fall. Plate glass producers look for-
ward to better business this Fall.

——_>-+—___
Demand For Better Curtains.

An active demand for better-grade
curtains developed in the Eastern mar-
ket during the week. A number of
buyers representing stores in the Mid-
dle West placed orders in normal vol-
ume for future delivery. According
to the selling agents, the Middle West
is the only section of the country
where goods are being ordered on a
normal scale at present. Most stores
are sampling Fall goods and planning
to re-order when necessary. Curtain
sets retailing at from $3 to $5 each are
wanted.

—_+~+-+___
Doing nothing undoes a man.

 

 

 

 

 

 

 

 

July 16, 1930 a

MICHIGAN

TRADESMAN

31

 

WHERE IS AMERICA DRIFTING
(Continued from page 17)
an instrument for righteousness and
law observance, has become an instru-
ment of propaganda and is too often
controlled ‘by advertising interests. By
giving too much publicity to criminal
news, it has become, by suggestion, a
breeder of crime, and by its open de-
fiant attitude on some questions has
created a disregard for law, notably the
18th amendment. The keenest analy-
sis of the present Chicago situation
has been made by the Christian
Science Monitor, which contends that
the Chicago newspapers, which have
openly flaunted the prohibition law
and thus given support to the under-
world, are now only reaping what they
have for months and years been sow-
ing. We have a good illustration in
the present political situation in De-
troit where a mayor was elected with-
out the support of a newspaper and,
in turn he has been criticized and ma-
ligned by the press ever since his elec-
tion.
been the greatest

Mayor Bowles might not have
Detroit
history, but had the press given him

mayor in

even decent support his administration
would have been no discredit to the
city and an unpleasant reputation,
from which the city may never re-
cover, would have been avoided.

Meanwhile, what should we do?

We believe that the American peo-
ple will sometime issue such a declara-
tion of independence. Our country
possesses two invaluable assets. One
of these is our educational system.
When people become enlightened they
cannot be held in bondage. The other
is the influence of the ‘Christian phil-
osophy of life. The United States may
not be 100 per cent. Christian, but it
has been tremendously influenced by
Christian principles. When you have
intelligence, such as education affords,
and when you have character, such as
Christianity should create, you have
two impregnable forces.

Meanwhile, as individual citizens, we
should maintain and seek to realize
high ideals. Jesus of Nazareth was
never politically free. He was a mem-
ber of a subject race. With his fellow
Hebrews He was under the domination
of the Imperial Roman government.
3ut he was free. Probably no man
ever had more freedom than he had.
He lived his life, not in the terms of
what the world was, but in the light
of what it might hecome. His ideals
gave him freedom. We, too, by the
possession of ideals may have a per-
sonal freedom which, in time, may
help to make the whole Nation free.

At our Nation’s birthday party we
will do well to listen to Calvin Cool-
idge as he says in words spoken at the
grave of the unknown soldier: “We
do not need more National develop-
ment: we need more spiritual develop-
ment. We do not need more intellect-
ual power; we need more spiritual
power. We do not need more knowl-
edge; we need more character. We
do not need more law; but we do need
more religion.”

—_2>2+>___
“S'news of War” in Hard Pressed Old
England.
(Continued from page 20)
anv of our associations, state or Na-
tional, we suspect him of self-seeking;

and if he should be found sharing his
money with chains, hell would be to
pay.

Are we as broadminded as the Brit-
ish? If not, why not?

I incline to think that our great op-
portunities hitherto have handicapped
co-operative endeavor and that our
awakening, now in process, will pro-
mote sounder, saner, greater perman-
ency of attitude. But we certainly
must outgrow the notion that any of
us has a special privilege in trade or
that any branch has rights not equal-
ly the property of all other branches
of business.

The “impossible condition” of the
which

must
quite typical
from When the
was made, Louisville had 1357 grocers,
among them being 212 chain units,
and 72,000 families. That
fifty-three customers on the average
per store. No
fifty-three customers; and the impos-
sibility of the condition is apparent

indicates
come is
figures
Survey

“average”
clearly that

grocer
reforms

shown by the

Louisville.

showed

store can exist on

when we remember that any average
If there are fifty-
three average, many stores have sev-
eral times fifty-three actual customers,
and that leaves what for the rest?
One merchant operates on the plan

includes extremes.

that “Every day requires actual as well

as implied service.’ On that basis
rests success.
In 1928 and 1929, 15,000

stores were remodeled; 10,000 of these

grocery

being changed in 1929.
A jewelry signboard reads: “You
don’t have to know diamonds if you
know your jeweler.” How about a
modification of that for grocers?

A hustling small town’s boundary
roadside sign reads: “You are always
welcome in Economy. Watch our
crossroads. They are almost as dan-
gerous as railroads.”

Paul Findlay.

—_—_+++—___

Problem of Determining Quality and
Price.
(Continued from page 21)

the day before, he will probably talk
and act in an altogether different way.
The retailer who buys his particular
grade at the lowest price in that mar-
ket has the possibility of using his
price advantage for advertising by
selling at a lower price or for making
a larger immediate profit. In other
words, he is free to use his judgment
as to how to get the largest return,
and he is not obliged to sell at the
price others are asking.

—_—_~r + >—_—_
Proceedings of the Grand

Bankruptcy Court.

Grand Rapids, July 1—We have to-day
received the schedules, reference and ad-
judication in the matter of William Kooi-
man, Bankrupt No. 4169. The matter has
been referred to Charles B. Blair, as ref-
eree in bankruptcy. The bankrupt is a
resident of Grand Rapids, and his occupa-
tion is that of a cement contractor. The
schedule shows assets of $8,075 of which
the full amount is claimed:as exempt,
with liabliiities of $7,930.06. The court
has written for funds and upon receipt
of same the first meeting of creditors
will be called, note of which will be made
herein.

June 30. We have to-day received the
schedules, reference and adjudication in
the matter of Ralph R. Robinson, doing
business as Robinson Music Shop, Bank-
rupt No. 4170. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Buchanan, and his occupation is that
of a merchant and music teacher. The
schedule shows assets of $4,106.22 of
which $850 is claimed as exempt, with

Rapids

liabilities of 8,197.15: The first meeting
will be called promptly and note of same
made herein. The list of creditors of said
bankrupt is as follows:

Commercial National Bank,

St foeepn $200.00
Buchanan State Bank, Buchanan__ 940.00
Dr. Elmer R. Rodgers, St. Joseph 4,317.00
I. N. Barnhart, Bachanan —..___- T410
Buchanan Lumber and Coal Co.,

Picneen 4. 30.40
3uchanan Pattern Works, Buchanan 53.63
Buescher Band Instrument Co.,

Paphert Ind. ......._...___. a 111.00
Century Music Publishing Co.,
New York City _.__. 35.85

Chicago Talking Machine Co., Chi. 647.68
Cole and Dunas Music Co., Chicago 162.07
Columbia Paper. Co., South Bend 42.28
Consolidated Advertising Corp.,

BigurOiG oo Soe, atae
Continental Music Co., Chicago -.- 184.84
Frank H. Clay Co., Kalamazoo -_ 39.46
Jesse French and Sons, New Castle,

BpG. 2020 SEs Si ies 5.00
Lyon & Healy, Chicago —_------. U 59.73
Dr. J. L. Norris, Longview, Wash. 100.00
Q@ RS. DeVry Corp., Chicago ____10.73
Fred Moyer, Buchanan ___------— 350.00
W. B. Rynearson, Buchanan ___--- 10.82
H. C. Schultz, Inc., Buchanan _. 221.90
Steaffnote Corp., Milwaukee —_- ae

Standard Encyclopedia Corp., Chi. $4.00
Three Oaks Auto Sales Co., T. O. 57
Tonk Mic. Co., Chicago _...__ ee
Western Michigan Music Co., G. R.
Weiss-Muessel Co., South Bend
Richard Fuller, Buchanan a
B. C. MeColiom, Buchanan _..___-

June 27. On this day was held the first
meeting of creditors in the matter of
Taylor Radio Co., Bankrupt No. 4138. The
bankrupt was present by John Taylor,
an officer of the corporation, and repre-
sented by Robert S. Tubbs, attorney.
Creditors Were present in person and
represented by attorneys Clare J. Hall
and Dunham, Cholette & Allaben, and by
G. R. Crdit Men’s Association and Cen-
tral Adjustment Association. Claims were
proved and allowed. The  bankrupt’s
President was sworn and examined with
a reporter present. Shirley C. De Groot,
of Grand Rapids, was elected trustee, and
his bond placed at $1,000. The first meet-
ing then adjourned without date.

July 1. On this day was held the ad-
journed first meeting of creditors in the
matter of Emmet F. Pelletier, Bankrupt
No. 4109. There were no appearances.
Briefs were filed in the matter of the
claims of the estate to certain funds as-
signed to creditors before bankruptcy.
The adjourned meeting, etc., then ad-
journed without date, the matters to be
decided by the referee on the briefs sub-
mitted and filed.

July 2. In the matter of Elton Lahr,
Bankrupt No. 4045, the trustee has filed
his first report and account, and an order
for the payment of expenses of adminis-
tration and first dividend to creditors of
5 per cent. has been made.

In the matter of Ernest J. Plett, Bank-
rupt No. 3988. The final meeting of cred-
itors has been called for July 25. The
trustee’s final report will be approved at
such meeting. There will be a first and
final dividend for creditors.

In the matter of Orlean E. Barker,
Bankrupt No. 3920. The final meeting of
creditors has been called for July 25.
The trustee’s final report will be ap-
proved at such meeting. There will be no
dividends for creditors.

In the matter of William E. Woolfan,
Bankrupt No. 3904. The final meeting of
creditors has been called for July 25.
The trustee’s final report will be approved
at such meeting. There may be a small
first and final dividend for creditors.

In the mattr of Abraham Siegel, Bank-
rupt No. 3914. The final meeting of
creditors has been called for July 24. The
trustee’s final report will be approved at
such meeting. There may be a first and
final dividend for creditors.

In the matter of Robert W. Braman,
Bankrupt No. 3989. The final meeting of
creditors has been called for July 24.
The trustee’s final report will be approved
at such meeting. There may be a small
first and final divilend for creditors.

In the matter of Albert D. Cullison,
Bankrupt No. 3944. The final meeting
of creditors has been called for July 24.
The trustee's final report will be ap-
proved at such meeting. Thert may be a
small first and final dividend for crelitors.

In the matter of Henry Wirth, Bank-
rupt No. 3978. The final meeting of cred-
itors has been called for July 24. The
trustee's final report will be approved at

20.00
27.50

such meeting. There will be no divi-
dends for creditors.

In the fatter of A. Gust Glade, Bank-
rupt No. 3982. The final meeting of cred-

   
 
 
 
 
     
 

Do You Wish To Sell Out!
CASH FOR YOUR STOCK,
Fixtures or Plants of every
description.

ABE DEMBINSKY
Auctioneer and Liquidator

734 So. Jefferson Ave., Saginaw, Mich
Phone Federal 1944.

 

itors has been called for July 24. There
will be no dividend for creditors.

In the matter of Ralph V. Allen, Bank-
rupt No. 3966. The final meeting of
creditors has been called for July 24.
The trustee's final report will be approved
at such meeting. There will be no divi-
dends for creditors.

July 7. On this day was held the first
meeting of creditors in the matter of
Carrol W. McConnell, Bankrupt No. 4139.
The bankrupt was present in person and
represented by attorneys Clapperton &
Owen. One claim was proved and al-
lowed. No creditors were present or
represented. The bankrupt was sworn
and examined without a reporter. No
trustee was appointed. The first meet-
ing then adjourned without date, and
the case has been closed and returned to
the district court. as a case without as-
sets.

On this day also was held the first
meeting of creditors in the matter of
Henry W. Jolman, Bankrupt No. 4134.
The bankrupt was present in person and
represented by attorney 58. Zamierowski.
No creditors were present or represented.
One claim was proved and allowed. No
trustee was apnointed. The bankrupt
was sworn and examined without a re-
porter. The first meeting then adjourned
without date and the case has been clos-
ed and returned to the district court, as
a case Without assets.

On this day also was held the first
meeting of creditors in the matter of
Elmer H. Sheldon, Bankrupt No. 4142.
The bankrupt was present in person and
represented by attorneys Worcester &
Worcester. No creditors were present or
represented. No claims were proved and
allowed. No trustee was appointed. The
bankrupt was sworn and examined with-
out a reporter. The first meeting then
adjourned without date, and the case has
been closed and returned to the district
court, as a case without assets.

>>.

The most important part of fact is
act because it is more difficult to use
facts than to find them.

 

The loudest complaints are not al-
ways the most sincere.

 

‘Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-

quent continuous insertion. If set in
capital letters, double price. No charge
less than 5u cents. Smali display adver-

tisements in this department, $4 per
inch. Payment with oraer is required, as
amounts are too small to open accounts.
WANTED — MERCHANDISE STOCK.
75-acre tarm with beautiful ten-room
modern house and good buildings, thirty
minutes from Grand Rapids. Will trade
for merchandise stock. Address No. 308,

c/o Michigan Tradesman. 308
Feed mill, water power,

 

FFOR SALE
with thirteen acres land; or will exchange
for city property. V. H. Pike, Otsego,
Mich. 309

Credit Manager Wants Position—Have
had ten years’ experience in the handling
of credits, also capable of taking charge
of oifice. Address No. 310, c/o Michigan
Tradesman. SLU

For Sale—Variety store, with small
stock of drugs in county seat town. Small
investment, low rent.. Sickness reason
for selling. Address No. 311, c/o Mich-
igan Tra‘lesman. 3il

For Sale — Well-established general
store on main highway near Battle Creek.
Clean stock. Good business. Address
No. 302, e/o Michigan Tradesman. 302

For Sale—Bowling alleys. Six Bruns-
wick-Balke alleys, first-class condition;
six pool and billiard tables. Central lo-
cation, Lansing, Michigan. Good _ busi-
ness. For particulars, address Kent
Storage Co., Grand Rapids, Mich. 312

FOR SALE-

 

-BATTERY SHOP AND
GAS STATION on highway U.S. 12 and
31, in town of Coloma, Mich. Wilcox’s
Battery Shop, Auto Service, Coloma,
Mich. 307
FOR RENT—Wanted, meat market at
769 W. Main street, next to A & P, Hall’s
Grocery, and West, End Drug Store. E.
A. Dunwell, Main and Oakland Drive,
Kalamazoo, Mich. 304

 

I OFFER CASH!
For Retail Stores—Stocks—
Leases—all or Part:
Telegraph—Write—Telephone

L, LEVINSOHN
Saginaw, Mich.
BO) area
Established 1909

 

 

MICHIGAN

 

TRADESMAN

 

July 16, 1930

 

ACTIONABLE FRAUD.

Watts Forced To Forego Proceeds of
Fraudulent Scheme.

Ft. Wayne, Ind., July 1—At the
time of the sale of stock of the Mer-
chants Life Insurance Co., Mr. W. A.
Watts, former President of that com-
pany, made a contract with the pur-
chaser, the Lincoln National Life In-
surance Company, dated October 16,
1928, whereby in consideration of ser-
vices rendered and to be rendered by
him for this company he was to be
paid $20,600 per year for ten years.

It has transpired that the services
expected and required of Mr. Watts
have been and probably will be much
less than was anticipated at the time
the contract was made and after con-
sultation with the larger stockholders,
Mr. Watts has decided to share with
all of the stockholders the benefit of
the major part of his contract, being
the balance due under his contract, said
balance to be apportioned to all former
stockholders as their interests may ap-
pear. In order to effect a speedy dis-
tribution, Mr. Watts has requested us
to commute the balane- due all former
stockholders, except himself and fam-
ily, on a present worth basis, to which
we have consented.

Mr. Watts and family owned 152034
shares of the Merchants Life stock.
We have on hand $8,333.33 accumu-
lated, salary funds due Mr. Watts from
February to July 1, 1930, inclusive.
The remaining payments to accrue un-

der his contract total $170,000. The.

commuted value of this latter sum
calculated on a 6 per cent. semi-annual
basis, plus said accumulated fund, is
$141,795.18.

Under the plan and agreement the
net amount subject to distribution to
stockholders other than Mr. Watts and
family, after deducting from such
amount certain expenses in the sum of
$3,839.85, is $84,046.57, or $33.90 per
share, distribution of which is in full
and final settlement with the stock-
holders of anything to be received from
either the Lincoln National Life In-
surance Company or Mr. Watts under
his said contract with this company.

J. Stoner, Controller.

Thus ends one of the most crooked
transactions ever entered into by an
insurance company which assumes to
be decently honest and a trusted of-
ficial who betrayed the trust reposed
in him by his associate stockholders
by selling out their company( the Mer-
chants Life) to the Fort Wayne cor-
poration for $450 per share, which it
was vociferously asserted at the time
was a very fortunate sale for the stock-
holders. It subsequently transpired
that Mr. Watts, who negotiated the
sale, made a purely personal and pri-
vate deal on the side by which he was
to be paid $20,000 per year for ten
years—a total of $200,000. Such an
arrangement was, of course, not only
dishonest, but the concealment con-
nected with the transaction made it a
fraudulent act.

As soon as the fraud was discovered
by local stockholders they immediately
arranged with local attorneys to start
suit against the company to annul the
fraudulent agreement made with Mr.
Watts and turn the proceeds of his
fraudulent scheme over to the stock-
holders. Representatives of the com-
pany learned of the action which was
being taken, which resulted in the of-
ficers throwing up their hands, admit-
ting their part in the fraudulent
scheme and offering to make restitu-
tion, so far as they were able to do so.
As a result Mr. Watts was cut off

from further payments and the amount
which would have gone to him if the
clandestine arrangement had not been
discovered has been divided among the
stockholders instead.
——__» 2
Drives Sixty Miles For Eskridge
Sausage.

A prominent Topeka woman says
that the only way she can get the
kind of good, home-made country
sausage she likes is to drive out to
Eskridge and buy it of the meat mar-
ket in that town. Eskridge is thirty
miles from Topeka, and the merchants
out there sometimes complain because
people in that vicinity are inclined to
drive to Topeka and do their trading.

Yet here is a Topeka woman who is
willing to drive thirty miles to Esk-
ridge and thirty miles back just to get
the kind of country sausage she likes.
Maybe that Eskridge butcher is a
genius at making sausage. He may
have a little gold mine in his shop
which he has failed to. develop. If one
Topeka woman is willing to drive sixty
miles to buy his sausage, isn’t it likely
that there is a big market for more of
that same kind of sausage with other
Topeka women?

We know of several housewives in
towns twenty or thirty miles from
Topeka who are utilizing their skill
in cooking by serving wonderful home-
cooked dinners to automobile parties
from town. It is worth driving fifty
miles to eat one of those dinners.

Near the little town of South New-
bury, Vermont, there is an abandoned
sawmill, which somebody bought and
converted into a factory for the manu-
facture of maple sugar candies, maple
sugar cream and other maple sugar
delicacies. It is called “The Twin
Flowers.” People drive a hundred
miles and more to take lunch at the
Twin Flowers and buy some of that
maple sugar confectionery.

A little old man in a little old town
in Louisiana, started recently a new
kind of war against the chain stores.
And now W. K. Henderson, of Shreve-
port, is the center of one of the most
astonishing public uprisings of the
year.

Emerson was right. Whether it is
sausage, or candy, or propaganda, or
mousetraps, if you make a better prod-
uct than anybody else, the world will
wear a path to your door.—Merchants
Journal. :

———_ «+> __ _

Bright Blue and Gray Lobster.

A Marblehead, Mass., lobsterman
recently caught a good-sized lobster,
normal in every way except for the
colorings of its shell. Instead of the
customary dark green shade, in this
one bright blues and grays predomin-
ated.

While the normal color of the crus-
tacean in its native element is green,
striking variations are occasionally
found. Lobsters have been taken alive
where the prevailing body colors were
blue, red, reddish-yellow, cream, or al-
most perfect albinos; while there are
cases known of melanism in direct con-
trast where the body color was a jet
black.

So, too, will many changes in the
pattern of the colors be noted. In the
normal variety the upper part of the
body is mottled with green, blue and

cream color. Then there are spotted
or calico lobsters, the coloration of
which is a bold pattern of green and
light yellowish spots. Variegated or
pied specimens have been taken infre-
quently, in which the contrast of tints
was abnormally pronounced.

In the bulletin of the United ‘States
Fish Commission for 1899 is an ar-
ticle on the lobster by John S. Cobb,
then a New England agent of the
commission, but now dean of the
College of Fisheries at Seattle, Wash.
In that report a number of oddly color-
ed and marked lobsters were men-
tioned.

In April, 1874, a female lobster
weighing two pounds was caught off
Hurricane Island, Maine. Her color
was a rich indigo along the middle of
the upper part of the body, shading off
on the sides into brighter and clearer
tints. In 1892 a Peaks Island lobster-
man caught an eleven inch lobster of
a pure indigo blue. For many years
Lewis McDonald, a Portland fish
dealer, exhibited an absolutely white
or albino lobster.

+.

Grocer’s New Idea For Handbills.

A housewife from Missouri, whose
brother is a grocer, writes:

“T supposed that there was nothing
new under the sun in the way of dis-
tributing handbills until one day I
found at my door a large circular ad-
vertising the anniversary sale of a lo-
cal grocery store. The sheet had been
folded until it was about 2x4 inches,
then had been slipped between the
prongs of a clothes pin.

“The advantages of this method ap-
peared to me to be as follows: The
closely folded sheet, weighted some-
what by the clothes pin, was easily
thrown upon the porches of the town,
and did not readily blow about as the
unfolded sheet might have done. The
airplanish looking object was unusual
enough to attract attention and would
be picked up by the frugal-minded
housewife for the purpose of salvaging
the clothes pin, if for no other reason.

“When once it was picked up and
the clothes pin removed, it is a safe
bet’ that this same housewife had
enough of a woman's proverbial curi-
osity to unfold the paper and see who
was using this new plan of distribu-
tion, and for what purpose.

“At least, this is the way it happen-
ed at our house, and I am convinced
that the grocer using this method of
advertising was amply repaid for his
expenditure for clothes pins.”

—_2~-~-____
Educating Customers.

Eugene Meyer has said, “Credit is
like morphine in the hands of those
who do not understand its principles
and dangers as well as its benefits. It
is a most useful and helpful invention;
but either opium or morphine if used
habitually and without proper direc-
tion leads eventually to the gutters.”

It is the responsibility of the credit
executive of to-day to see that credit
is in the hands of those who under-
stand its principles and are as com-
petent to handle it as a _ physician
morphine or opium.

We all know that a great number of
our credit losses are due to incompe-
tency in the people we sell. If we

 

endeavor to educate and train them to
be more efficient, we render a real
service to them, to the community,
and to the credit profession, and we
also reduce our losses and increase our
sales and profits.

Let Them Earn,

Are you making use of the ‘dealer
helps” that many manufacturers are
sending you regularly?

If you had to sit down and plan just
one from the nebulous idea stage to
the finished product, you certainly
would make use of it in your store.
Why not take the same attitude toward
the work the other fellow is doing for
you? The best brains in the business
work out the ideas for window trims,
display cards, cut-outs and consumer
folders you receive. The finest color
work and printing go into making the
beautiful pieces sent you free. There
is real money in them for you if you
put them to work for you. Look
around to-day and see how much oi
your jobbers’ and manufacturers’ mon-
ey is dust-gathering in your back
storeroom.

—+>++—_____
The Rush Job.

I am a Rush Job. I belong to no
one age, for men have always hurried.

I pervade all hiiman endeavor.

Men believe me _ necessary, but
falsely.

I rush to-day because I was not
planned yesterday.

I demand excessive energy and con-
centration.

I override obstacles, though at great
expense.

I illustrate the old saying, “Haste
makes waste.”

My path is strewn with the veils of
overtime, fatigue, mistakes and. dis-
appointments.

Accuracy and quality give way to
speed. :

Ruthlessly I rush on. The goal muct
be reached.

I am a Rush Job.

—_++-—__
How Dangerous Is the
Trade?

The death rate of merchants an
storekeepers, according to a bulletin on
causes of death by occupation jus’
published by the United States De-
partment of Labor, seems to he about
average, with low rates for tuberculo-
sis and accidents and high rates for
the degenerative diseases such as
diabetes and Bright’s disease. The
death rate for retail store clerks ap-
pears to ‘be below average, with th>
relative importance of the principal
causes about the same.

In the absence of accurate figures
for the United States, the above esti-
mates are based on ‘figures for Eng-
land.

Retailer's

—__2++2___

Roy Collins, druggist at Frankfort,
renews his subscription to the Trades-
man and says: “Your Out Around
alone is worth more than $3 a year.”

——_e+.__

John Rummel & Co., Sebewaing,
dealer in general merchandise, says:
“More power to you.”

22 2______
Cheese—Is rather weak and soggy
with prices lower for the week. De-
mand is quiet.

 

 

 

 

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The Searching Finger of Fire

 

Who wouldn’t like to have his name on
the front page of the home-town paper and
those of the surrounding towns, woven into
a story of some big, worthwhile accomplish-
ment?

But suppose the story told of a disastrous
fire—a fire which spread to other homes, per-
haps made families homeless, some of them
penniless, with helpless children clinging to
despairing parents, wondering what it is all
about.

 

 

 

In the above picture you see the accusing
scar of a previous rubbish fire in the rear of
a retail store and in spite ofit a second pile,
awaiting the searching finger of fire, the stray
spark, the discarded match or cigarette.

Rubbish and litter is not only a serious
fire hazard. It is an offense against public
welfare with which no good citizen wants to
be charged; because neglect of duty along
these lines frequentlyleads to a disastrous con-
flagration, bringing great loss toa community.

 

 

 

 

 

 

 

 

 

 

 

 

 

The Mill Mutuals Agency

Lansing, Michigan

Representing the

Michigan Millers Mutual

Fire Insurance Company

(MICHIGAN’S LARGEST MUTUAL)
and its associated companies

COMBINED ASSETS OF GROUP
$63,982,428.15

COMBINED SURPLUS OF GROUP
$24,219,478.93

Fire Insurance—All Branches
Tornado Automobile Plate Glass

 

20 to

 

 

 

 

40%

SAVINGS MADE
Since Organization

 

 

 

 

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