\ seems LI ae SE OTS ee EWR FEE 7 es, eae pas A Pa Ss A ir Pe ee , © R45 AK BW CHG: ws AS y fl wa - i —— a oan G hi Ey a) EN ie | Pe WAVE GE COPE ia & (¢ + Z a5) E | D Ao @ sees nen Sa WIN) PE» VIL CP PUBLISHED bolt rie a a COMPANY, PUBLISHERS pees SPSS = OR Forty-seventh Year. GRAND RAPIDS, WEDNESDAY, JULY 23, 1930 LI at DAS BOE NS TEN NN TER DR NTE a ah ew Number 2443 4 FAR FROM THE MADDENING CROWD It seems to me I'd like to go Where bells don’t ring nor whistles blow, Nor clocks don’t strike nor gongs don’t sound, But where there's stillness all around. Not real still stillness; just the trees’ Low whisperings or the croon of bees; The drowsy tinkling of the rill, Or twilight song of whippoorwill. “Twould be a joy could I behold The dappled fields of green and gold, Or in the cool, sweet clover lie And watch the cloud-ships drifting by. I'd like to find some quaint old boat, And fold its oars, and with it float Along the lazy, limpid stream Where water lilies drowse and dream. Sometimes it seems to me | must Just quit the city’s din and dust, For fields of green and skies of blue; And, say! how does it seem to you? Nixon Waterman. HOUSANDS of women consider Semdac as a household necessity. For years Semdac Liquid Gloss has been a standard polish in homes throughout the Middle West. With the combina- tion of Semdac Liquid Gloss and Semdac Furni- ture Dressing you can make two sales where you formerly made one. Stock these products... display them... watch the ease with which they sell. STANDARD OIL COMPANY (Indiana) General Offices: 910 South Michigan Ave., Chicago, Ill. 1707 46S 0 ba GFE FURNITURE LIQUID GLOSS f C n ) Pret rm Oe FURNITURE DRESSING LIQUID GLOSS GEMDAC were ati, cee ra ears Pier ees < elated nel Forty-seventh Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, i{ paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cent each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more sld, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883,at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. GOES WRONG. HENDERSON Betrays the Retailers He Served So Faithfully. The following correspondence is self explanatory. The first letter was writ- ten to W. K. Henderson, at Shreve- port, La., by L. F. Padberg, for many years secretary of the Missouri Retail Merchants Association, as follows: It has been reported in a meeting that you are going into the trading stamp business. That you are selling them over the radio, thereby educat- ing the people to expect something for nothing, from the independent re- tailer, That the “Hello World’ Stamps are their legitimate cash discount, thereby inferring that the independent retailer has been overcharging. Are you going to be a party to a scheme that will foster an unbearable burden on the independent retailer? Do you realize if he adopts your trading stamp scheme, he must either overcharge or rob himself? In either case, the chain store will have the most formidable weapon, “price appeal.” Do you realize the injury you are doing some independent retailers, when you encourage the others to give away their wares? Instead of creating harmony, you sow discord. Now listen! You were doing good to the public when you exposed the chain store menace, their thieving prac- tices, their detriment to the public. The laborer, the wage earner, never realized his own elimination as he did since you told the chain store story over the air. The independent retailers did not condemn your practice of selling coffee at $1 per pound, “although he did not consider it exactly right,’ because he realized the impossibility of operating your station without revenue. To show his appreciation of your work, the independent retailer donated to you, he joined your Minute Men. The members of the Missouri Retail Merchants’ Association have sent you thousands of dollars to help you con- tinue this work. They have been fight- ing trading stamps, and chain stores systems over twenty-five years. Because you brought their story into the home, they joined hands with you. Three thousand five hundred copies of the Missouri Messenger carried your story into the homes of the members 23, 1930 monthly. Fifteen thousand inserts are placed into packages each month, there- by finding their way into the hands of the father, the mother, and child, each requesting them to tune in on KWEH, and listen to Henderson. Our members have praised your work, at meetings and convention. Of- ficers were going out into many towns, organizing new associations, have praised your work, and advised to tie up with you, to contribute. The independent retailer has spread your good work over his connter, to the public, personally. You have grown to be one of Amer- ica’s most popular men. No man ever received the ready financial as well as moral support as you did, from the American public. Now, are you going to throw this aside for a few paltry dollars? Are you going to help foist a system on the in- dependent retailer, more vicious than any chain store system. Between both, the independent retailer faces extermi- nation. Trading stamps are parasites, They live entirely on the independent re- tailers’ labor. They market no goods. They build no cities. They create no opportunities. Most merchants, realiz- ing their mistake too late, give up the ghost, or the stamps. Now Mr. Henderson, if you are the courageous man we think you are, give us an expression that is honest and frank. We must choose. There is no neutral ground. If you intend to go with the trading stamps scheme, we are against you. It then becomes my duty as Secre- tary of the Missouri Retail Merchants Association, to stand by their resolu- tion, which is over twenty-five years old, one we reiterate annually; namely, the Missouri Merchants’ Association is unalterably opposed to trading stamps and gift schemes of all kinds. The schemes are unbusinesslike and dceptive. It is unfair for one merchant to give away another's merchandise, on which he relies for a living. Such practices drive men apart. Instead of creating confidence they breed hatred. Instead of building communities they destroy them. Instead of feeding a locality they drain it. We intend to stand by this resolu- tion. We hope your intention is to be the independent retailer’s friend and not his enemy, thereby becoming an ally of chain store systems, Let me hear from you soon. The following is the reply of Mr. W. K. Henderson, the Hello World Corp., owners and operators of Stations KWKH and KWEA, Shreveport, La., to Secretary Padberg’s letter on Hello World Trading Stamps: Referring to your letter of July 2, I will say in the beginning that I never initiated or joined in a cause but what I was willing to at least attempt, can- didly and openly, justify the faith that was in and that actuated me. The trading stamp was determined on by me—not only as an effective means of aiding in the fight through publicity, but as a powerful means of appealing to the selfish side of the purchaser and consumer, Selfishness is not to be commended, but more often than any of us might be willing to admit, it is invariably persuasive and, not infrequently, it is the channel through which you have to go to edu- cate the greater part of the world. The making up of my mind as to the value of the trading stamp was not in the least determined by how it would be immediately accepted by the inde- pendent dealers or merchants. I ap- prehended their opposition in the light of their want of understanding. This want of their understanding was more than offset by my confidence in what their judgment would be in the light of an acquired understanding. You, nor any other who offer objec- tions to the trading stamp, will contend that they are objectionable to the pur- chaser or the consumer. To safeguard belief in your own sincerity, you will have to admit so patent a fact. The determination of this fight depends— not on what the man who has the mer- chandise to sell wants, but on what the man who buys the merchandise wants, and the tradesman who cannot sub- ordinate his own views to the views of those upon whom he must depend to survive is a failure before he starts, The merchant who is able to increase his business through a method that ap- peals to customers and which draws them to his place of business and, then, is unable to take care of any justified increased cost incident to it, will not and cannot succeed on any basis. By way of stressing the point that the customer is the man to please, I will cite as a concrete example an in- cident that occurred in New York’s leading, most popular and_ successful hotel. A patron, or guest of the hotel, was in a controversy with one of the clerks at the desk and it became neces- sary to call in the manager for its ad- justment. The guest stated his side of the case and the manager immediately declared that the patron or guest was right, whereupon the clerk remarked that he had not been heard. The man- ager replied that in all fairly contro- versal questions, this hotel had no right to be heard because—in such instances, the guest and patron of this hotel was always right. I concede the difficulty of impressing this wholesome truth upon many of our inexperienced inde- pendent business men—however I have hopes. Did it occur to vou that a member of the National organization of M. M. M.’s required or implied no obligation to use “Hello World Trading Stamps?” Though, under my contract with the Hello World Trading Stamp Corpora- tion they are precluded from selling them to any one other than a member of the M. M. M. Until [ am shown in a practical and substantial way to the contrary, [I will hold to my conviction that as a means of impressing and informing those who buy and consume the “Hello World Trading Stamp” is both most effective and powerful. In support of my contention as to the advantage of the trading stamp, I refer you to those successful insti- tutions that have adopted it and, for illustration, I cite vou to the United Cigar Stores, a chain institution. The United Cigar Stores is a creature of the American Tobacco Co. The Amer- ican Tobacco Co. fixes the prices of the raw material, from which comes its manufactured products. It then fixes the price at which the public can buy these products. Notwithstanding this arbitrary power to say what its profits must be, it forcefully, attractively and successfully appeals to the public Number 24484 through the trading stamp, or what it sees fit to call coupons. I appreciate the hearty co-operation I have received from the Missouri Re- tail Merchants’ Association. We are working for a great cause. To save our country from the chains and monop- oly, we must win and it is needless to say— ‘United we stand; divided, we fall.’ Therefore, I am hoping after reading this letter, you will understand my position and that I may hear from you at an early date, advising me to this effect. W. K. Henderson. ee ee es Electrical Items Move Slowly. Buyers for wholesale establishments have been busy in the Eastern market this week inspecting Fall lines of elec- Accord- ing to selling agents, they are operat- trical household appliances. ing in a cautious manner and the or- ders placed have been’ extremely meager. Uncertainty over prospects for Fall business, it is claimed, ac- counts for the jobbers’ reluctance to commit themselves. A few buyers for retail establishments are also in the market, but have purchased sparingly. The selling agents look forward to a better business from retailers next week, when many of the Western stores are scheduled to send their buy- ers into the market. ———_-.___ Glassware Sales Fall Sharply. Retail stores handling glassware are experiencing a sharp drop in business at present, according to buyers now in the market to inspect new lines. Fall buying at wholesale, it is claimed, will be considerably affected by the drop which has been attributed to the pres- ent slow condition in general business. The demand for glassware during the early Spring and until the end of June was exceedingly good, but has fallen of smece.. At values in tea sets and other lines of present exceptional table glassware arouse only an indiffer- ent response among consumers. a Do Clever Names Sell Food Products? Do manufacturers who give their packaged food products clever names really gain by their cleverness? R. Bostick doubts it. Names like “Chocco Milk,” he says, are descriptive of the product all right, and original, but customers feel silly when they pronounce them—somewhat like a man feels when he goes into a ladies’ lingerie shop. The name of the company making a product, Bostick believes, is more im- portant than the name of the product. —_>~>____ Five New Readers of the Tradesman. The following new subscribers have been received during the past week: E. A. Bullard, Lansing, Graham FE. Farley, Grand Rapids. Michigan Soap Products Co., Mus- kegon Heights. F. L. Roosee, Rockford, Wm, Danegelis, Muskegon Heights, MICHIGAN TRADESMAN July 23, 1930 2 Recent Business News From_ the Buckeye State. Warren—Edwin A. Neal has pur- chased the interest of his partner in the retail shoe business of Kinnaman & Neal and will conduct business in the future under the name of the Neal Shoe Store. Mr. Neal has been in the shoe business forty years. Cleveland—The Proper Shoe Store, located at 425 Prospect avenue, is ‘be- ing closed out by the Lj. Proper and S. Wyman. According to Mr. Wyman a new and better loca- owners, tion will be selected at some future date for another store replacing the present Prospect shop. Proper & Wyman also conduct three other stores in the city under the style of Allen Shoe Stores and Sally Sweet Shop, the latter located on East Sixth street, and opened only a few months ago. Columbus—Sales of the Schiff Co., 32 West Chestnut, conducting a chain of 169 retail throughout the country, during the first half of 1930 were $4,695,439.68, compared with $3,770,675.85 for the period last year. This shows a gain of 24.52 per cent. with shoe stores corresponding a gain of 11 stores since the first of the year. Sales for the month of June were $876,- 556.90, compared with $748,169.45 in June last year. This is a gain of 17.6 per cent. Upper Sandusky—William Land- versicht will open a general store at 217 North Sandusky avenue. He was formerly in a similar business here. Wooster—The Wooster Brush ‘Co. announces the addition of a new sales- man, Harry S. Mills. Mr. Mills is the son of W. H. Mills, who has repre- the Wooster Brush Co. for twenty years. Harry S. Mills comes to the Wooster company from sented some the oil industry, having represented the Vacuum O11 Co. in Illinois ter- ritory. His father will continue to represent the Wooster company in the same capacity in which he has_ so faithfully served in the past. Columbus—Assets of the Welber Co., operating a department store un- der the the Rule Store, which was placed in the hands of Stanley U. Robinson and C. M. Gibson as receivers, were sold at auc- tion on July 16 to F. & R. Lazarus & Co., for $35,200 the stock and $375 for the fixtures, the latter in the store 208 North High street. The fixtures in the build- ing at 88 North High street, in which the company had been doing business March 15, were the debtor company. name of Golden for former building, at not The be moved to the Lazarus and sold in the basement. The sale was approved by Judge Henry Scarlett in the Court of Common Pleas, here. since owned by stock will store Cleveland — Involuntary ‘bankruptcy proceedings have been filed in the U. S. District Court here against Himes Garfinkel, 973 East 105th Herbert Mendelsohn, representing Forest City Suspender Co., $297; Klopper $541; Fay Stocking Co., $27. Cleveland — Involuntary bankruptcy proceedings have been filed in the U. S. District Court here against the Parisian Bootery, 1603 Euclid avenue, by Attorney Herbert Mendelsohn, haberdasher at street, by Attorney 3ros., representing New York Sign Co., $13; Geo. A. Learned Co., $450, and Vin- cent Shoe Mfg. Co., $37. Cleveland—Schedules filed by Harry Singer, fur cutter, 1841 Euclid avenue, list assets at $16,000, which consists entirely of real estate, and liabilities at $58,442. Lialilities consist cf se- cured claims, $12,000; unsecured, $34,- 254, and accommodation paper, $12,- 188. Almost all of these obligations were incurred by member of the partnership of Harry S. & Israel Singer, trading as Singer the petitioner as a Bros., a partnership. There are fifty- nine creditors. Cineinnati—Ben Schaengold, trading as Ben’s Family Store, retail apparel and furnishings, 1109 Harrison avenue, has filed a report in the U. S. District Court here showing that his compo- sition offer of 35 per cent. has been ac- cepted by a majority in number and amount of the creditors. —_2>+___ Recent Bus:ness News From Indiana. Anderson—The Hughes-Curry Pack- ing Co. has filed articles with the Sec- retary of State incorporating under the provisions of a new act passed by the last Legislature. The articles show capital stock of 4,000 shares of com- mon and 2,000 of preferred stock, all having a par value of $100. Pendleton—M. M. Goff & Sons Co., Inc., has been chartered here, with an authorized capital stock of a hundred shares, $100 par value, to buy live stock and meat products. 3oonville—Norman Wright, Inc., has been chartered, with an author- ized capital stock of two hundred shares, $100 par value, to engage in the meat packing business. Montpelier—The Stock Yards have ceiver W. A. Farmers Montpelier Union sold by Re- Kunkel, Jr. of ‘the Deposit Bank, to H. O. White, of Monroeville, and T. E. White, The yards have been opened with T. E. White in charge. This will make three yards the Whites. The yard here will ship direct to packers. Evansville—Percy E. been his son, of Berne. operated by Goodwin, 46, who for a number of years was as- sociated with his father, the late James R. Goodwin, when the latter manager of the Buck Buckskin Cloth- ing Manufacturing Co., of this city, died at his home here after a long illness. He is survived by his widow was and one sister. Columbus—Charles S. Way, for years treasurer of the Columbus Han- dle & Tool Co., died recently at his home in Indianapolis after an illness of several Funeral services were conducted at the Episcopal church of the Advent and cemetery months. was in a Columbus. He was Ind., and in 1891 went to Columbus, where he was mar- ried. At one time, for a period of twenty-seven years, he was secretary of Reeves & Co., pulley manufactur- He left this to become president of the Chamber of Commerce, and two years later be- came treasurer of the Columbus Handle & Tool Co. Indianapolis—The validity of Indi- ana’s State chain store tax law is ques- tioned in a case that has been appeal- ed to the United ‘States Supreme burial near born in’ Franklin, work Columbus cis. od pe, Family Ties ~ often break because the husband neglected to make a Will. Here is a very good way to keep your family financially intact. — Make your Will and state your wishes for them so clearly that any difference of opinion will prove fruitless. Another precaution is this: pe ee As a guarantee that your plans will not mis- carry, name us in your Will as executor. j Your wishes are the only ones that we have to consider. You can leave it to us to explain to the ‘‘distant relative’ our absolute obligation to act as you have directed. Send for our booklet, \ “What You Should Know ; About Wills and the Con- 5 servation of Estates.” It explains how you can | protect and safeguard your estate through your % Will. a ft THE MICHIGAN TRUST co. GRAND RAPIDS FIRST TRUST COMPANY IN MICHIGAN — Sar eal * ASP coo ec aa etn SORE usc July 23, 1930 MICHIGAN TRADESMAN Court. The case was taken to the highest tribunal froin the Federal Court in Indinapolis, where it was held that the state law was invalid. In its decision the district court de- scribed as unreasonable and arbitrary the state laws classification of chain stores. The law finds its basis for taxation upon the number of stores operated in the state by any one com- pany. Such a division cannot be sus- tained under the police power of the state since it has no relation to public health, welfare, morals or safety, the district court held. ——__-0 = Telephone Courtesy. Patrons judge the service of the business you run by the service they receive from you over the phone; that is natural, for you are a direct repre- sentative. The memory of your ac- tions, kind or otherwise, may last for- ever, Smile over the telephone. The party at the other end of the line will notice it. Discourtesy hurts your store more than the person toward whom it ts directed. The You cost little—well bred persons use them, words “Thank Politeness is invaluable and costs noth- ing. It is not always what a man knows, it is what he does that counts. Knock- ers do not kill men—they kill business. They are the persons who sift sand into the gear boxes of progress. Per- sons sometimes dig their graves with their tongues. Wounds inflicted by a knife heal more quickly than those in- flicted by a sharp tongue. Birds are entangled by their feet—men by their tongues, Kind words are as cheap as unkind words. He who knows courtesy reaps friendship. Courtesy enriches those who receive it without impoverishing those who give it. —_~»-+___ New Jewe:ry Items Sought. Retailers are showing strong inter- novelty Stocks have been held down est in new developments in jewelry. to a minimum in recent months, but indications are that new items among those offered by manufacturers and Matte or dull stone set importers will do well. finish in gold and_ silver necklaces and bracelets are expected to be well received. Pearl merchan- dise is believed likely to have a large share of the business, with domestic manufacturers seeking a broader dis- tribution in view of the higher tariff on imported pearls. Genuine stones, such as carnelian and chrysoprase, are strongly favored, but interest also centers in imitation emerald, lapis and topaz. —_++>___ White Demi-Bosom Shirt Popular. The plain white spade bosom shirt is expected to be popular in the Fall, due to the fact that it is receiving strong favor in the college towns. This trend and the popularity of demi- bosom shirts in general indicates a leaning to more formal dress, it is thought. Horizontal-striped will be outstanding, with little favor shown to starched vertical-striped styles. In the less formal shirts, a novelty number is the shirt, with square small cornered collar and but- tons attached to the band. The pre- bosoms vailing popularity of solid-colored shirts has resulted in an equal demand for solid-toned ties, particularly in the Ughter pastel shades. > +. Pewter Buyers Order Cautiously. Manufacturers of pewter ware have booked only a limited amount of busi- ness so far this month in spite of a attendance of buyers in the [Eastern market. The latter have in- normal spected Fall lines, but have been re- luctant to order for future delivery because of uncertainty over business conditions. Purchases made during the last few days have been confined to sales items which can be retailed at from $1 to $3. orders, In spite of the lack of manufacturers feel reassured on Fall business as they regard the in- terest shown by buyers as an indica- tion that the pewter. still holds its place in public favor. >> << _-— August Sales To Be Broader. An early start on August promo- tional indicated in retatl events is preparations under way. Many stores are planning sales events of broader scope than a year ago, in order to hold down loss in volume, as compared with a year ago. The keynote of the sell- ing procedure will be based on the ap- peal of lower prices made possible by the lower wholesale levels prevailing. Retail turnover of seasonal merchan- dise, while helped by sharp mark- downs, continues notably spotty. There has been no revision of the expecta- tion that average sales for the month will be under a vear ago. —_—_—__2++.___ Do You Check Your Advertising? If you advertise in several news- papers how do you know which one proluces the best results? Do you know whether they all justify the expense? It is a good thing to test your news- paper results at least once a year. One way is to advertise the same item in all papers simultaneously offering a low price on condition that the coupon in the advertisement is brought to the store. You can devise other tests just as efficient with a little thought. The important thing is to make some test that will show you what you are get- ting for your advertising dollars. —_—_~+- + Reefers To Be Popular Fcr Fall. Rlain-colored shantung reefers with fringes are expected to be outstanding in men’s wear for Fall. The reefers are being displaved in solid colors and also in reversible combinations, such as tan and blue, black and white, red and blue and yellow and black. For evening dress, a plain white reefer with black fringe is being shown. A wide variety of 24 and 36 inch squares is on display, with modernistic pat- terns, dots and foulards outstanding. A new style is a herringbone twill in brown shades. Blues and maroons are expected to be the most popular tones. ——__+<- + ___- A Delight To the Eye. “What time does the next train come in?” asked Edward, aged six, of the old rural station agent. “Why, you little rascal, I’ve told you five times that it comes in at 4:44.” “T know it,” replied Edward, “but I like to see your whiskers wobble when you say ‘4:44)” Quaker Brand Evaporated Milk Unexcelled Quality - - At- tractive Label - - Priced Lower. Atremendousselling factor in the popular Quaker line. A recent decision of the Uni- ted States Circuit Court of Appeals whereby an in- fringementon the trade name “Quaker”? on canned foods was ordered to cease, further insures independent Mer- chants the exclusive sale on Quaker Brand. LEE & CADY 4 MOVEMENTS OF MERCHANTS. Quincy—The Houghtaling drug store has opened to the public. Lake Odessa—Herald Classic has purchased the Ruell drug business. Detroit—The Reid Drug Co., 16548 Woodward avenue, has changed its name to Alex. Reid Drugs, Inc. Wayland—Fire damaged the Way- land hotel and the Real Bakery July 19, entailing respective losses of $200 and $350. Detroit—Rose Root, Inc., Book building, dealer in women’s wearing apparel, has increased its capital stock from $20,000 to $40,000. Kalamazoo — Harry Curkendal, a former Harbor Springs business man has purchased the Huntley drug store, which is located on Locast street, Kal- amazoo. Monroe—John Weisel, who has been in the drug business here for the past thirty years, acquired the store of the Hagans Drug Co., at 47 South Mon- roe street. Centerline—After almost a month of negotiating Glenn E. Radenbaugh has purchased the interest of his partner, Miller C. the Center Line Drug Co. Monroe—The Poppleton, in Motor Service, Inc., 1021 West Front street, has been incorporated to deal in trucks and autos, with an authorized capital stock of $1,000, all of which has been Co-Operative subscribed and paid in. Detroit—The New Lighthouse, 8038 West Six Mile Road, has been incor- porated to deal in electrical fixtures and devices with a capitalization of 200 shares at $10 a share, $2,000 being subscribed and paid in. Detroit — The Hygiene Service Co., Inc., 1728 Buhl building, has been incorporated to manufacture and deal in drugs and chemicals, with an authorized capital stock of $2,000, $500 of which has-been subscribed and Personal paid in. Rapids—Blanche LeBaron, Inc., 9 Jefferson avenue, has been in- Grand corporated to deal in wearing apparel, lingeries, hosiery, ete., with an author- ized capital stock of $15,000, $10,250 of which has been subscribed and paid in in cash, Holland—The Model Laundry, Inc., 93 East 8th street, has merged its business into a stock company under the same style with an authorized cap- ital stock of 60,000 shares at $1a share, $60,000 being subscribed and paid in in property. Negaunee—The Negaunee Furniture & Hardware Co., Iron street. is re- modeling its store building. A modern plate glass front is being installed, the entrance has been widened and en- larged and more window display space has been arranged, Detroit—The Federal-Scheiwe Coal Co., 6356 Mack avenue, has been in- corporated to deal in fuel, gasoline, re- frigeration and heating apparatus, with an authorized capital stock of 10,000 shares at $1 a share, $5,000 being sub- scribed and paid in. Kalamazoo—David H. Reed has sold his interest in the Lincoln Wall Paper Co., 243 North Burdick street, to the Economy Wall Paper Co., of Cincin- MICHIGAN nati, Ohio, and will remove to Gary, Ind., where he will engage in_ busi- ness, Hamtramck—Michael Bienka, plum- ber and hardware dealer, has merged the business into a stock company un- der ‘the style of M. Bienke Hardware & Plumbing Co., 10227 Jos. Campau avenue, with an authorized capital stock of $25,000, $6,400 of which has been subscribed and paid in. Kalamazoo—The Kooi-Knapper Co., recently organized, opened its boys’ and mens clothing “and _ furnishings store at 128 North Burdick street, July 16. Mac Kooi, Judson Knapper and 3ert Cook, members of the company have all been affiliated with local cloth- ing establishments for the last fifteen years. Mackinaw City — Opening of the Hotel Howson, built by Dr. T. E. Howson and Stewart B. Howson, of Saginaw, took place last week. The new hotel, which will be managed by Stewart Howson, son of Dr. Howson, is of modern design and construction and equipped in an up-to-date manner. A new golf course and a municipal airport at Mackinaw City also were formally opened. Manufacturing Matters. North Lansing—The K. B. Hubbard Co., manufacturer of road-making and road-working machinery, has opened a distributing house at 1222 North Washington avenue. Detroit—The Joy Jack Manufactur- ing Co., 69 Rowena street, has been incorporated, with a capitalization of 100 shares at $10 a share, $1,000 being subscribed and paid in. Lansing — The Hein & Hutching Manufacturing Co, has been organized here to manufacture patented automa- tic garage door and window catches. Several large orders have al- ready been booked. cellar Port Austin— The plan of Mayes 3ros. Tool Manufacturing Co., is being expanded to cope with the increasing demand for Mayes levels. It is esti- mated that the new addition, which is under construction, will be ready for occupancy in about thirty days. Detroit—The Carbonic Appliance Co., 617 Farwell building, has been in- corporated to manufacture and deal in apparatus for the control of carbon dioxide for refrigeration purposes, with an authorized capital stock of $15,000, $1,500 being subscribed and paid in. Grand Rapids—The Veltman Biscuit Co. has merged its business into a stock company under the style of the Veltman Cookie Co., 232 Eugene street, with an authorized capital stock of 1,000 shares at $10 a share, $3,800 being subscribed and paid in. The company will manufacture and deal at wholesale and retail in baked goods. Se ee Gabby G'ean'ngs From Grand Rapids. Richard J. Prendergast began repre- senting the Aetna Life Insurance Co. last week and has already made a record which is very himself and a source of great satisfac- tion to his friends. Mr. Prendergast is one of the most resourceful and de- pendable men the jobbing trade of gratifying to TRADESMAN Grand Rapids has ever developed and it goes without saying that his suc- cess in his new undertaking is richly ~ deserved because of the useful life he has led and the many friends he ‘has made and been able to retain because of his innate fairness, goodness and fidel.ty. Ira F. Gordon, district representa- tive for F. E. Myers & Bros., is home from a two months’ trip through the Canadian Northwest, the results of which entitle him to a fortnight’s re- spite. Ira represents a big house, makes big jumps to big jobbing cen- ters, sells big orders to big ‘houses and then heads homeward to catch big fish and do big things for his friends. Helen Eble Linn Edward Frick as follows regarding the death of James Addison Morrison, which oc- curred at Colorado Springs July 15: “T am more sorry than I can tell you to have to advise you that Mr. Mor- writes rison passed away Tuesday, July 15, at 10 p. m. For the past two or three months he had been feeling better, looking better and weighing more than he had for several years. He suf- fered an attack of acute indigestion on July 2, followed by heart trouble, but was improving and we thought he was going to get better again, but had an heart attack Tuesday night, which was very sudden and short. I] am glad that his daughter, Adelaide acute Fawcett, was here, and had been for about three weeks. ‘She and her two children had come to spend the sum- mer and had taken a house at Broad- Mr. Fawcett had just left for California Tuesday evening. The funeral will be held to-morrow after- noon at 3:50." moor, There was a Smart Aleck salesman from (name of town deleted by the censor) who sold a ‘bill of hardware to William Jones, whom he had never met before. On that trip he called him ‘Mr. Jones.” On the next, he called him “Jones.” Then “Jonsey,” “William,” and finally “Bill.” On the sixth trip he was not called upon to call him anything at all, as Mr. William Jones had decided to buy of another man. In selling goods there may be two men equal in ability... One man has tact, the other has not. The latter fails. The man with tact succeeds. Every time we fail to do what we feel we should have accomplished, let us study carefully the cause of failure, go to the root of it and we will generally find that it was more tact that was veeded. The tactful man will use all his resources to best advantage and is bound to succeed. William Berner, manager of the lo- cal branch of Lee & Cady, leaves Sat- urday, accompanied by Mrs. Berner, for Detroit. They will go by boat to Buffalo, Toronto, Montreal and Que- bee and take a boat trip on the St. Lawrence and Saguenay rivers. They expect to be gone about ten days. A Grand Rapids jobber called ou fifteen Northern Michigan retailers one day last week. He found eleven of them absent from their stores either en fishing trips or at golf tournaments. As most of the money made by mer- chants in the resort region must be made during the resort season, cover- ing a period of three months, the job- July 23, 1930 ber naturally wonders if it would not be a better idea for resort merchants to take their vacations during the winter. The Newaygo Prospecting Co. has changed its address from Reed City to Grand Rapids, locating at 28 South Tonia avenue. ——__> +o. -___ Chain Stores Fight Mississippi Tax. A second attack on revenue meas- ures passed by the recent Mississippi Legislature has been started in the United States District Court for the Southern District of Mississippi, when the Penney Co., operating a chain of grocery stores in Lauderdale county, secured an injunction to stop the en- forcement of the gross sales tax on chain stores. The Penney Co. alleges that the gross sales tax discriminates certain industry. The general sales tax on retail stores against classes. of cent., while ators of more than five is one-fourth per oper- stores are charged an additional one-fourth per cent., making their tax one-half per cent. Cellection of taxes from chain stores is prohibited by the order until July 15, when a statutory three-judge court will hear application for a permanent injunction, chain stores violates not only the state, but also the Federal Constitution, the bill filed in the District Court contends. The special tax on Advocates “Read the Label” Clubs. ‘“Read-the-Label” clubs could help greatly in bringing about the results intended by Federal pure food legisla- tion, says W. R. M. Wharton, of the United States Department of Agricul- ture, who is chief of the Eastern Dis- trict for the Food, Drug and Insecti- cide Administration, The Federal food and drugs act is strict in requiring that labels shall not mislead consumers as to the quantity, quality or consti- tuents of foods and drugs sold in con- tainrs. Consequently, a purchaser who reads the label carefully and_ intelli- gently can make sure that he or—as most frequently happens—she is get- ting what she thinks she is paying for. —_~<--___ Ancther Grocery Chain Fails. Thirteen grocery and meat stores in Davenport and DeWitt, Iowa, Rock Island, Moline, East Moline, Silvis, Kewanee, Geneseo and Aledo, Ill., and a sausage plant in Rock Island, oper- ated by the G. & M. Stores, Inc., have been closed upon filing of petition in barkruptcy by the company in Federal Court. The organization, which was launched a year ago and has been ac- tive in opening branches throughout the territory since. The American Trust Co. and Louis Nester, assistant secretary of the bank, have been named receivers and authorized to dis- pose of perishable goods. Neatly Displays Grapes.. William Wallingford, Pasadena, Cal., says that in stacking grapes he finds that by turning under the stems it gives a much neater appearance to the dis- play, the bunches are more easily han- dled, and prevents a lot of waste in loose grapes. eg Pursue only happiness and you never catch up, Milam, ae Sains iit ceceinscitelidcedtntnpntntadtandnahah ndaadaienaeabainendiinen REAR EERE eaaemeeelenen July 23, 1930 MICHIGAN TRADESMAN Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granulated at 5.30 and beet granulated at 5.20. Tea The demand during the past week has been better, especially for Ceylons, Indias and Javas. Foreign markets are fairly steady and so is the market in this country. Production of Indias will probably show a fall- ing off in volume this month. Japan and China greens have been quiet dur- ing the week. Formosas are dull and weak. The consumptive demand for tea is very fair. Coffee—The story of the past week in Rio and Santos coffee is another chapter of weak and dull depression. The market for these coffees green and in a large way did have one spurt of firmness during the week, but for the most part the market was very much depressed. The same cause. exists, namely, an excessive supply of coffee, which the recent loan in this country has not helped. As the result of all of this the market for spot Rio and Santos green and in a large way de- clined about '4c during the week and large way price is now very close to 7c per pound, which is the lowest price for many years. Milds have been sympathetetically affected and are off a small fraction as compared with last week. The jobbing market on roasted coffee is showing more or less weak undertone. Demand is about as usual. Canned Fruits—The sour cherry crop of Michigan is now pretty well disposed of. Packers pay 5c per Ib. and hold 10s red sour pitted at $8.50 factory. Canned Vegetables—Southern to- matoes have been very quiet, with prices unchanged since a week ago. The market for Southern pack string beans continues sloppy. Corn is sought in a routine way, with prices showing wide ranges. New York State golden bantam is said to have sold at 90c per dozen for 2s f. o. b. factory. Peas are not in large supply, but movement has ‘been slow. Dried Fruits—New York ‘buyers have shown practically no interest in 1930 California fruits this week. Prices being quoted are evidently not agree- able, especially since they appear to be going lower every day. Apricots have reached a level where brokers are getting more attention, but as yet no sizable bookings have been recorded. Peaches have been going down, but have not yet reached a trading basis. Prune prices are meeting with resist- ance also. Santa Clara 30s at 6%4c and 40s at 6c meet with no active re- sponse. It is said that one packer has made a price of 6%c on 30s. Raisin prices are expected soon, but unless the Farm Board plan is put into effect it is hardly probable that there will be any interest shown here. The Coast raisin market on spots has shown weakness. A car has been confirmed this week on choice Thompsons at 334c per pound f. o. b. dock, San Fran- cisco. This was on 1929 pack mer- chandise. Imported dried fruits have met with no better attention than do- mestic goods. Movement has been routine in spots, and futures have not sold at all. Canned Fish—News from the coast during the week is to the effect that the pack of Columbia River chinook salmon is still running considerably behind last year. This scarcity has created a good demand in the East. Pink Alaska salmon is in rather a de- moralizing position, owing to price cuts on the coast, though this was not general. Buying has slumped consid- erably in Eastern markets. There is considerable uncertainty in the market, due to heavy competition among the packers. Japanese crab meat, although usually active at this season, is dull just now. No future prices have yet been named. Shrimp is scarce on account of short catch in the South. change for the week, light. Salt Fish—The past brought a much improved demand for mackerel and other salt fish, as ship- ments of new American shore mack- erel are in the market and are bring- ing good prices. some demand for Lobster is also very dull. Sardines show no demand being weelc has There has also been small mackerel, which have been weak for some time on account of an excessive supply. Beans and Peas—There is absolute- ly nothing doing in the dried bean market. Demand is very poor and prices are about unchanged, mainly be- cause there is so little trade on which to quote prices. Dried peas same. Cheese—There has been only a very moderate demand for cheese, but on account of also moderate receipts prices have been steady during the week. Nuts—Market developments in shell- and unshelled nuts this week have been of more or less an exciting nature. Trading has been quiet, both in spots and futures. Prices on only a few new crops have been named. Shelled almond prices from abroad are consid- ered too high by the local trade, and in some quarters a distinct come-down is anticipated. Little attention has been given new crop Levant filberts. Reports from California this week were that the crop of walnuts would be considerably smaller than last year. This is one of the few items in Cali- fornia that promises a short produc- tion this year. Even California agrees that outputs of most other agricultural products will be generally heavy. Brazil nuts were not actively sought by the local importing trade. The primary market held firm, appearing in a strong position. Shelled Brazils ruled firm, with indications of an up- ward move in prices. Purchasing, however, was slight, both for prompt and deferred shipment. Rice—No appreciable change has taken place in the rice situation this week. Locally the trade has been tak- ing the usual small midsummer re- quirements from day to day out of spot stocks. Buyers here have avoid- ed any possibility of accumulating big supplies of rice, and indications are that a hand-to-mouth buying policy will prevail for the coming few weeks. Prices here remain firm below a parity with the primary market. Mills in the South continue to show a disposition to sell out their remaining stocks for the season. Most mills have closed down, and the few who still have rice to sell are under no great pressure. Sauerkraut—Brokers complain of a slack demand in both bulk and canned AY The tone of the market is weak. Both spots and futures at- tract little interest here. Stocks on hand are plentiful and buyers do not care to take on additional quantities. sauerkraut. Syrup and Molasses—Sugar syrup, in spite of lowering prices of many other foods, has been steady during the week, without change in price and fair demand. Compound syrup shows no improvement. Demand 1s poor and prices about unchanged. Molasses ts in very fair demand for the season at unchanged prices, speaking of the fine grocery grades. Vinegar—Sales are somewhat slow- er than is customary during the sum- mer months, but no material decline in sales is generally reported. Prices are easy as the future outlook is for a large supply in the coming season, and stocks now on hand in producing centers are relatively large. —_—__+-.___ Review of the Produce Market. Apples—Transparent and have declined to $1.50@1.75 per bu. Duchess Asparagus—$1.25 per doz. for home grown, 3ananas—5'4@o6c per Ib. Beets—40c per doz. bunches for home grown, Butter—The market has had a fairly steady week with one small advance of about le per pound. The receipts are about equal to the demand and there is no sign of any convulsion ahead. Jobbers hold 1 lb. plain wrap- ped prints at 36c and 65 Ib. tubs at 35c for extras and 34c for firsts. Cabbage — Home grown commands 75c per bu. Carrots—40c per doz. home grown. Cantaloupes—Arizona stock is held as follows: bunches for Wenwbe, 49S 9.0220 $4.00 umbo: 666 200 2 ee 3/5 Standards. 495 _ 9.0 3.75 Blogs 12 fo 95 5 1.50 Cauliflower—$2 per crate for home grown. Celery—40@60c per bunch for home grown, Cherries—$3.50 per crate of 16 qts. Cocoanuts—90c per doz. or $6.50 per bag. Cucumbers—No, 1 home grown hot house, $1 per doz.; No. 2, 50c; out- door grown, $2 per hamper. Currants—$3 for 16 qt. crate. Dewberries—$3.50 per 16 qt. crate. gan jobbers are quoting as follows: GH Pea Beans $5.75 Esehte Red Kidney == 6.25 Dank Red Kidney =. 6.75 Eggs — The large supply of heat damaged eggs now on the market is very hard to move and very irregular in price. Fine fresh eggs are still rath- er scarce and keep cleaned up day by day. Local jobbers pay 22c for strict- ly fresh. Green Corn—40c per doz. for Mich- igan grown, Green Onions— Home grown, 30c per doz. Green Peas—$2.50 per bu. for home grown Honey Dew Melons—$3.50 for Jum- bos and $2 for Flats, Lettuce—In good demand on the fol- lowing basis: Imperial Valley, 4s, per crate ____3 +f on wm i ~ eS Imperial Valley, 5s, per crate ____ Hot house grown, leaf, per Ib. ____° Se Lemons—To-days quotations are ag follows: S60) Sunkist. 2 $9.50 300 Sunkist. 9.50 360 Red Ball 9.00 300 Red: Ball 2 9.00 If the weather continues warm, the price will go to $10 or $11 next week. Limes—70c per Ib. Sunkist California Valencias are being offered this week Oranges—Fancy on the following basis: Me $7.25 C0 Se 7.75 6 8.50 CU 9.00 Zt) 9.00 2a? ee 9.00 ZO 9.00 644 ee 8.25 New Potatoes — Virginia in bbls., $3.75 for No. Ff. Onions—Spanish from Spain, $2.75 per crate; Calif, yellow in 100 Ib. sacks, 3.50: Calif. white in 50 Ib. sacks, $2.50. Parsley—50e per doz. bunches, Pears—Calif. Bartlett, $3.75 per box. Peaches — Elbertas from command $4.75 per bu; Georgia $4.50 for 6 basket crate. Peppers—Green, 50c per dozen for California. Plums—$2@2.25 for 4 basket crate from Calif. $ Apricots, $2.75. Pieplant—$1 per bu. for home grown. Poultry—Wilson & Company pay as follows: Hi¢avy fowls 2 20c Pisht fowls 20 16c Radishes—12%c per doz. bunches of outdoor grown. Raspberries—$3.50 per 16 at. for red and $3.50 for blackcap. Spinach—$1 per bu. String Beans—$2.50 per bu. for home grown, crate Summer Squash—$2 per bu. Tomatoes Home grown hot house in 10 Ib. baskets, $1.35 for No. 1 and 90c for No. 2 Turnips—$1.40 per bu. for new. Veal Calves — Wilson & Company pay as follows: Raney (ee 15¢ FOO@ 13c WMiediteiy 2 lle POOR (i ee 10c Water Melons—35@65c for Georgia. Wax Beans—$2. grown. Whortleberries—$4.50@5 per 16 at. crate. 50 per bu. for home —_—_2>~+-___ Trading-Up Trend in Lamps. Merchants, returning from the trade show now in progress Chicago, re- port that lamp buyers are purchasing better quality merchandise for Fall but are restricting quantities. Table lamps retailing around $9 and $10 are being purchased by buyers who confined their Spring selections to items retail- ing at $5 or less. Table lamps of glazed pottery are reported as especial- ly popular. Lamps of this type with gold plated metal bases set into pot- tery are said to have found favor. They are priced at $25 retail. 6 MICHIGAN TRADESMAN July 23, 1930 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. The Federal Trade Commission, in a case just ended, has scotched another coffee deceit. The name of the packer involved is not given, but under a stipulation just entered into with the Commission his coffee will no longer be described in radio talks and in other advertising media by words that would mislead purchasers into believing that it is treated with a special ripening process. This packer will cease em- } in his catalogue, radio talks and in other advertising, words which would indicate that his coffee has been treated with a ripening process involv- ing fungus growth, when in fact it has not been so ripened or treated. He agreed to stop using also a representa- tion that his ripening process consists of a treatment under high temperature for two weeks and from other expres- sions which might mislead the public regarding the process. The Federal Reserve Bank has trans- mitted to member banks a warning against a new counterfeit $10 Federal Reserve note which it called “extreme- ly dangerous.” It described the note as follows: “Qn the Federal Reserve Bank of Kansas City, Mo., 1928 series, check letter ‘J,’ face plate No. 2, back plate Mo, 29. HT: United States; tary of the Treasury; Tate, Treasurer of the A. W. Mellon, Secre- portrait of Ham- ilton. “This counte-feit, extremely danger- ous, is printed from finely etched pho- to-mechanical plates on one sheet of bond paper of good quality, slightly thicker tl In the por- trait, the evebrows are heavily shaded ian the genuine. and the eyes lack the vitality revealed in the genuine note. The lapel in Hamilton's coat is not clearly outlined in the counterfeit, seeming to merge with the coat. The finely engraved lettering under the signatures of the treasurer and secretary is barely dis- cernible on account of faulty etching, “This production has appeared with two different serial numbers—J061867- S6A and J10568977A,’ Groceries, malt beverages, grape juice and rubber tires all were misrep- resented by manufacturing and dis- tributing companies which have signed stipulations with the Federal Trade Commission agreeing to discontinue use of their misleading statements. De- tails of these cases are as follows: A domestic company manufacturing, importing and selling groceries and food products will discontinue using on its containers for pimientos labels resembling those employed by Spanish packers of the product, and will stop carrying on these labels Spanish words and expressions not essential to de- scription of the product, but tending to suggest a Spanish origin. One company manufacturing a malt beverage and an organization § selilng and distributing a like product, will no longer carry advertising which repre- sents that their products are made in Canada and imported to the United States when such is not the fact. A manufacturing corporation distrib- uting automobile tires agreed to stop advertising that a large mail order house and a large tire company have a director in common; that the respond- ent company at any time made all the rubber tires sold by the large mail order house; that the respondent learn- ed of negotiations between the mail order house and the large tire com- pany while they were in progress, and before a contract*between such com- panies was executed; and that the re- spondent is in a more advantageous position in respect of the payment of a profit to the manufacturer than is the large tire company or the mail order house, when such are not the facts. In selling and distributing grape juice products an individual proprietor will no longer advertise that he has branches in ali principal cities; that he has warehouses at Jersey City, N. J., and a sub-warehouse at Hoboken, N. J., or elsewhere; that his company received diplomas or gold medals at expositions in various cities; that he or his company has vineyards and plants in California; and from state- ments and insinuations that competi- tors market either a pasteurized prod- uct or concentrate which is preserved with sulphur dioxide or other chem- icals, when none of these statements are true. David VY. Bush, who maintains offices in Chicago, has been ordered by the Federal Trade Commission to stop representing a course in bodily weight “Nature’s method of re- ducing,” or that it is amazing, won- reduction as derful or new. Bush advertised his method in newspapers and magazines and mailed the instructions to persons in various parts of the country who wrote to ask for them and sent the re- quired amount of money. Among other representations on the part of Bush as prohibited in the Commis- sion’s order to cease and desist, are the following: That his method does not involve processes of starving; that the alleged results will be obtained in a few days, or that upon following the instructions customers will find that their fat melts away like magic and weighs what he should weigh and that each will nec- essarily become “slim, bouyant, ener- getic.” that each of them The Daisy Manufacturing Co., of Plymouth, maker of such toys as air rifles and liquid pistols which it sells under the trade brand “Daisy”, signed a stipulation with the Federal Trade Commission agreeing to discontinue several methods of resale price main- tenance. The proceeding is made a part of the Commission’s public record, The company agreed to cease and desist from the following methods: Seeking and securing from the wholesale and other trade assurances, promises, or agreements to co-operate with the company in the maintenance of any system of resale prices what- soever: Seeking and securing the co-opera- tion of its customers in reporting deal- ers who fail to maintain the resale price established by it; Seeking and securing, by any means whatsoever, promises, assurances. or agreements from price cutters, or al- leged price cutters that such offenders will maintain suggested resale prices as a condition to further supplying such dealers with its products; Directly or indirectly carrying into effect, by co-operative methods, any system whatsoever for the maintenance of resale prices established by the com- pany. a They Must Act For Themselves. Manufacturers of Nationally adver- tised brands are awakening rather tardily to the danger they are exposed to from private brands. News reports tell of admonitions in the form of shrinking sales. If probable causes of such loss had been studied in advance of their effect the remedial measures now talked of might ‘have been taken before volume recession was well un- der way. The impulses of the moment appear to be twofold. The wholesal- to private brands by the large allowances froi: manufacturers to direct-buying chains ers say they were driven It is common talk in the jobbing trade, also, that profits on private brands are relatively generous. The chains, on the other hand, say they have been turned to their own brands by threats of resale price regulation. The policy of the chains is to offer whatever their customers ask for, and, because the manufacturers have followed the policy of cultivating consumer good will by means of National advertising, nearly all the chains carry most advertised products when they can get them. The flow of goods through these channels was smooth enough until the “loss leader” came into prominence and set going the agitation, not always in good faith, to provide a legal means of curbing the practice. This and the wide differences in manufacturers’ dis- count methods led to occasional breaks in the relations between manufactur- ers and jobbers and between manufac- turers and chains. One result was the adventure of chains and jobbers into the field of private brands with vary- ing degrees of success. The manu- facturers of well-established lines have lost some ground, it would seem, by seeking as individuals to work out a problem in which all have a common interest. That is why they now find themselves confronted with complica- tions on a fairly large scale requiring careful research before they can study out a sound policy adequate to condi- tions as they exist to-day. Some of the information they require will be supplied by the National Census of Distribution. On the quality — side, which offers more promise for their purposes, they must act for them- selves. —_ +. When On Your Way. See Onaway. Onaway, July 22—The big dairy picnic to be held at the State park on famous Black Lake is attracting a lot of attention in anticipation of the sec- ond annual event. Last year the picnic was a decided success under the super- vision of M. G. Koepsell, proprietor of the Onaway creamery. This year Mr. Koepsell, with the assistance of his able committee and the co-opera- tion of the business men, has made elaborate plans for a variety of sports, including boat races, water and land sports. In addition to this, several creamery men, who secure a lot of business from this section, have prom- ised to attend, also contributing liber- ally in a financial way to the cause. Mayor Weingart has declared a holi- day for the city and issued a proclama- tion to that effect, including a silent prayer for the weather man to perform his duty. The annual school meeting held at the high school Monday night called out an unusually large gathering. 2. +__ Uncertain Factor Is Future Trend of Business. Puzzlement over the extent of re- covery likely from this point on in stocks is responsible for a theory by chart readers that the market’s test will come when half the April-May- June slump is recovered. Interesting it is to note that on this theory of “halves,” by which is meant that resistance will come after half the recent loss is regained, the market will run into its testing ground ten points up. Here is the intriguing, if not log- ical, reasoning that is advanced. Half the ground lost in the September- October-November crash was regain- ed before the market on the upside met decisive resistance. Is it not then rea- sonable, say the chartists, that its crucial test in the current rally will come when stocks recover half the April: May-June decline? TRADESMAN The Measure of a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. % GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’’ 16 CONVENIENT OFFICES - STRENGTH Lansing « AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGAN'S LARGEST MUTUAL) AND ASSOCIATED COMPANIES Combined Assets of Group $63,982,428.15 207 to 40% Savings Made Since Organization FIRE INSURANCE — ALL BRANCHES Tornado—Automobile—Plate Glass eUUCEUUNUUEQUUEQUNAUyEQyyouueauecnuennecaueecuesueenvennuccuvequqayqencuancqauuancenncegqueuqeaqeauqeqtt July 23, 1930 q : } i ECONOMY THE MILL MUTUALS Michigan SOUAPAAUAUGUGUQUODOREGUUGUQUGAGOUUOOUOCOURDOUONS AONB mer e | x Bt July 23, 1930 MICHIGAN TRADESMAN 13 Nobody knows. The difficulty is that whenever its followers dope out a reasonable performance in_ stocks, the market, with so many working on the same theory, is pressed into chan- nels entirely different very often from those anticipated. At any rate roughly a third of the April 16-June 24 decline in prices has been recovered in the bulging quota- tions of two successive weeks. Speci- fically the market in the recent liqui- dation, concentrated between those two dates, fell 51.8 points. Since June 24 when bottom was touched it has risen 15.3 points. If its next test is to come when it recovers half the spring decline, as was the case after the au- tumn break, the market with ten points more of advance will be in that zone. But who knows whether recent prece- dent is now to be a guide? Uncertainties over the market’s per- formance from this point on arises wholly from the difficulties in judging the extent of improvement in business that is taking form underneath the market. Much of the market’s recov- ery in the last two weeks can be ex- plained purely on technical grounds. Deflation in brokers’ loans had run be- yond that in market prices. This oversold condition within the market itself prepared the way for a recovery. Purely on the basis of technical considerations the market cannot move forward indefinitely. That everybody knows. What nobody knows is wheth- er in addition to its strong technical position the market is feeling the first benefits of a slowly changing senti- ment in business. Paul ‘Willard Garrett. [Copyrighted, 1930.] —_—_—__»>+ > ___ Strong Technical Position of the Stock Market. A more rapid reduction in brokers’ loans than in stock values in recent weeks prepared the way for a bolster- ing movement in stock prices purely in response to internal technical forces apart from any underlying improve- ment that may be starting in business. The shift in stocks from weak to rich pockets in the course of market adjustments, or its redistribution by rich hands back to margin holders, is perhaps nowhere more graphically il- lustrated than in the weekly relation- ship of loans.to stock values. When the expansion in brokers’ loans runs far beyond that in stock prices we usually find that this topheavy position in market credits sooner or later in- duces widespread liquidation. Since the autumn’s crash in stocks the curves on brokers’ loans and stock values have behaved somewhat differently than be- fore but they do portray in striking manner the recent technical improve- ment in the market. The story is told in the statistics. Not many weeks ago the curves were nearly closed. Now with relation to their 1926 position stock prices stand at 165.1 whereas brokers’ loans are down to 117.9. What this handsome spread indicates is that the market has been thoroughly liquidated. It sug- gests that the proportion of stocks held loosely on margin in the financial district is indeed small. History is never a complete guide to the future but in times past so strong a technical position in stocks rarely has been fol- lowed by severe market setbacks. What these interesting curves tell you in a very rough way is that the liquidation in stock prices has re- ‘stored the market to its level of mid 1928. brokers’ loans carries us back to the middle of 1927. For the scientific student there are more accurate meth- ods of measuring the relative shrink- A thoroughgoing deflation in ages in stock prices and in market credits but these figures in their own rough way suggest the generalization at least that loans are down more than stocks. What they do not tell you, of course, is whether in addition to these purely technical improvements there is any sign of an underlying turn up- ward in business. Paul Willard Garrett. [Copyrighted, 1930.] —_2+++—___ Circumstances Suggest Trade Upturn in August. July, 1930, will go down in history as the bottom in business for the cur- rent depression, if the best guesses of correct, but July likewise happens to be the month that most often in times past marked the low point preceding revival. We are now at a time of year when the decisive turn came in the last two important depressions. These were 1921 and 1924. The depression of 1921 was a “U” shaped affair, and 1924 was “V” shaped, but July in each in- stance marked rock bottom. The cur- rent recession so far most resembles 1921 in shape and 1924 in severity. The July bottoms both in 1921 and 1924 were preceded by slightly more than a year of falling industry. July, 1930, marks the completion of a full year of receding business. Now of course it somewhat begs the question to speak of June and July in the past tense. Statistically they still lie in the future. Our monthly pro- duction indexes even for June are not yet computed. We must assume what they will be. Most sumes that June will be down from May and that July will be still lower. By the time the turn is registered in our statistics it will be old history. Good reasons can be given why July often is the low month in a business depression, and why June ranks next in popularity as the turning point. Rock bottom was hit either in June or July in the depressions of 1894, 1904, 1908, 1921 and 1924. August and Sep- tember are conspicuously absent from the list of months marking depression bottoms. Late summer instead has been the usual time for revival. With the seasonal forces back of this trend we are all familiar. Nobody will mistake historical prece- dent as an invariable guide to the present. But the weight of evidence suggests that bottom in the current business depression will be reflected in the July figures. Possibly it was reached in June. August will not run true to form unless it ushers in an up- turn. The fact that industry already has been depressed for a full year gives August additional opportunity to press its seasonal advantages over early summer. Paul Willard Garrett. [Copyrighted, 1930.] our economists prove everybody as- STRANGE, ISN’T IT? That a business man will gladly spend 365 days a year building up an estate to leave his family—but will begrudge sitting down one hour to figure out how his estate should be managed after his death. Our Trust Officer can tell you how a Trust Fund enables you to guide the financial destinies of your family, continuously—during the life, for example, of your youngest child. Don’t you want to take the little time required to come in and let us tell you about this? BANKERS TRUST COMPANY OF MUSKEGON GRAND ae i, a + 4 Tek “Ee CRF bs, women! i} Established 1860—Incorporated 1865 — Nine Community Branches GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids Natlonal Bank L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 14 MICHIGAN TRADESMAN July 23, 1930 MEN OF MARK. Alma under the style of the Look- to be akin to the chain store situation, H ey : Paterson Drug Co., Mr. Paterson as- which is dominated by a machine about POTATO CHIPS Dexter G. Look, the Well-Known suming the management of the Alma as compact and arrogant as the George Wholesome, delicious, convenient. Lowell Druggist. The Tradesman has frequently called attention to the fact that altogether too few business men are sent to the Legislature for the good of the people. Voters of the Second Legislative dis- trict of Kent county again have an opportunity to be represented by a business Dexter G. Look, the Lowell, druggist, announced his willingness to again serve the peo- ple of his district at Lansing if they desire to have him do so. of Mr. Look’s type whom we must utilize to elevate the Legislature to the standard it should have to receive the confidence of the people and function in such a manner as to do the people lasting good, man, having It is men Dextr G. Look was born on a farm at Farmer's Creek, Lapeer county, March 3, 1863. His antecedents were French on his father’s side and Eng- lish on his mother’s side, his father’s grandiather having France. He attended country school winters and father’s been born in worked on _ his Dexter G. Look farm summers until he was 14 years of age, when the family removed to Here he attended the high graduating on the English course in 1880. He started at once to learn the drug business, working the first year without salary in order to get a start in the business he had always wished to The date Mr. Look entered a drug store was Sept. 15, 1880, and if he weeks longer—and he is apparently in have rounded He clerk- ed six years in the drug store of his brother, John Q. Look, at the end of which purchased on_ bor- rowed capital a half interest in the drug business conducted by J. B. Yei- ter. At the end of six years he pur- chased his partner’s interest and since Lowell. school, follow. lives three robust health—he will out fifty years as a druggist. period he has conducted it alone. About twenty years ago Mr. Look installed Harry J. Paterson as clerk At the end of his fourth year of service Mr. Look suggested that they start another drug store at in his store. After fifteen merchandising in branch. years of suc- cessful Alma Mr. Look sold his half interest in the busi- ness to his partner, who now conducts it under the style of H. J. Paterson. Mr. Look has always taken an active interest in public affairs and in the progress of Lowell and Kent county. He was a member of the village coun- cil sixteen years and six years its Pres- ident. During these years a municipal lighting plant installed, many streets were paved and a new city hall was built. He was a member of the school board about fourteen years, five years its President. He is actively interested as director and Vice-Presi- dent of the City State Bank of Lowell, was Treasurer of the Lowell Specialty Co., the largest manufacturer of hand the United States, for until the business was sold to H. D. Hudson, of Minneapolis. He served on Kent District No. 2 draft board during the kaiser’s war and act- He has been chair- man of the Legislative Committee of the Michigan State Pharmaceutical Association for the past seven sessions of the Legislature and has been ac- tively meritorious measures for the improvement of the public health which have come before was sprayers in twenty years ed as its Secretary. interested in all the Legislature during these fourteen He is an Ex-President of both State .Rexall Club and State Pharmaceutical Association. He is a firm believer in Work and He figures that during his fifty years in the drug busi- put in hours each day for the entire period at 12 o'clock midnight he is entitled to the same service and consideration as he years. the Michigan the Michigan Service. ness he has actually twelve and if a person needs drugs would be at 12 o’clock noon. Mr. Look is a trustee of the Con- gregational church of Lowell. He is a member of the Blue Lodge and Chapter (F. & A. M.) at Lowell and the Consistory and Shrine at Grand Rapids. in both of the He has held several offices Lowell organizations, He is also an honored member of the Odd Fellows and the Moose. Because served the Second Legislative district of Kent county four consecutive terms in the House of Rep- resentatives, his friends insist that he must continue in that capacity for at least another term, which he is very willing to do under the circumstances, It is reported that George Welsh, our new political boss, has decided to use the influence of the Welsh machine to further the interests of a competing candidate, but the name of the servile tool he has selected to represent him has not yet been disclosed. The dis- trict comprises the six Southern town- ships of Kent county, the city of East Grand Rapids and that portion of the city of Grand Rapids South of Burton avenue. As Mr. Look’s acquaintance in this territory is large and his record in the Legislature is remarkably free from error and attack, it is believed that -no machine candidate can defeat him. The political situation appears he has Welsh political machine. Mr, Look represents the independent merchant, the independent worker and farmer and the independent thinker generally. Whoever consents to be the George Welsh candidate will simply be a cog in the Welsh machine to respond to the will of one of the most notorious wire pullers and political shysters who has flourished in Grand. Rapids since the hectic days of Deacon Ellis. Mr. Look has made it a rule to in- troduce as few bills as possible. He succeeded in securing the enactment of a law prohibiting any drug store to be conducted unless 50 per cent. of the ownership was in the hands of a reg- istered pharmacist. put a crimp in the starting of chain drug stores, but as similar laws were held unconstitutional in no attempt has ever been made to en- force the Michigan law. This would have other states, Mr. Look has made a careful study of our present school laws. The con- clusion he has reached is that the State exercises too stringent vision over the country districts in the super- matter of construction of buildings and also undertakes to dictate the curri- culum; that much of the authority now assumed should be curbed by the strong arm of the law. If returned to the Legislature Mr. Look proposes to introduce a bill mak- ing it compulsory to teach local, coun- ty and State government in our public (Continued on page 31) In selecting securities best suited to your needs you will find the counsel of this house a valuable aid. A Capacity To Serve That Wins Everlasting Confidence FETTER, URTIS& EITER investment Bankers and Brokers — PHONE 4774 — Grand Rapids Muskegon STA-CRISP POTATO CHIPS Grand Rapids Potato Chip Co. 912 Division Ave., South GUARANTEED 544% and 6% \ Ma- Rate turity $15,000 American Home Security Co. -. 6% 1943 Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $35,000 Central Secur- ities Company._ 6% 1940 Guaranteed by United States Fidelity & Guaranty Co. $ 5,000 Federal Home Mortgage Co._. 5!/2% 1938 Guaranteed by National Surety Company $11,000 Union Mortgage Company ------ 6% 1932 Guaranteed by Southern Surety Company $25,000 INlinois Standard Mortgage Corpo- _ . ration (=. 6% Serial Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $10,000 National Union Mortgage Company 6% 1946 Guaranteed by National Surety Company The Industrial Company Associated with _ Union Bank of Michigan Grand Rapids, Michigan Resources over $5,600,000. Ay ost! Fenton Davis & Boyle Lwvestment Bankers Vv Detroit Grand Rapids Chicago “From ‘the errors of oth- ers, a wise man corrects his own.” —Syrus. Each new day holds the answer to improved con- ditions—including personal investments, es: i fi t b July 23, 1930 MICHIGAN Se Se ES RENE NET TT oe Le eR siren er ere phar TRADESMAN 15 MUTUAL FIRE INSURANCE Some Strange Types of Risks. Of course fire, life and accident in- surance are familiar to all of us. Aeroplane insurance has recently come into existence, as has automobile 1n- surance. But there are some comparatively new forms with which the public is not generally familiar. For example, that which contracts to indemnify against loss due to confiscation of property by public authority on ac- count of the violation of any statute, the validity of which has been upheld in two instances. Thus a contract insurance tthe seller of an automobile against confiscation thereof for violation of the National prohibition law by a person other than the seller is held not to be void and unenforceable as against public policy. Another species of insurance is the contract guaranteeing a fixed revenue per acre for farming land, and which for a certain consideration agrees to pay a fixed amount per acre for the crop grown upon such land without regard to its value, if the owner choos- es to sell it. ‘Hail insurance, burial insurance, lightning, group insurance, livestock insurance, strike insurance, rent insur- ance and title insurance are familiar to all of us. Indeed insurance has been attempted in nearly every line. What was known as graveyard insur- ance was insurance obtained by fraud or other illegitimate means, or on the lives of very young infants, aged per- sons or those mortally ill. Such insur- ance flourished at one time but has now disappeared because of the action of the public authorities. A number of companies were at one time formed for the purpose of pro- moting or deterring marriage, but were held tio be invalid. Birth of issue insurance, based largely on the chances of having issue, and dependent upon age, health and other circumstances, is mentioned by Bunyan in his work on life insurance as having existed in England and as having been written by companies es- pecially authorized to effect such con- tracts. But such species of insurance never seems to have gotten a foothold in the United States and probably would have been struck down as be- ing against public policy. Insurance against unemployment has been tried on a large scale in some of the European countries and has gained a foothold in ithe United States. Pol- icies insuring the use and occupancy of buildings are also written, and war risk insurance came into activity dur- ing the World War. George A. Bowles. —_—_++->——— Selective Insurance Underwriting. The fundamental purpose of insur- Insurance ance is to make the uncertain certain. © That is a tremendous task. The foremost requirements are these: To guarantee the stability of any enterprise; to insure the replace- ment of any given property in the event of loss. Every available precaution should be taken to prevent the happening of the contingency which necessitates the insurable recourse to the company for payment. Payment of a loss is one thing. De- struction of a business institution or even mere impairment of its efficiency does not begin to be compensated by a mere replacement in dollars. No honest business man would trade his plant for its insurable value, with a knowledge that he must immediately start to build anew and in the mean- time ‘have his field of distribution in- vaded by competitors. Prevention is the watchword of our time. But there is yet another element in insurance that should be of com- manding importance. That is the mat- ter of underwriting. Haphazard underwriting can lead to but one conclusion. That is great losses and higher rates. The man who carefully protects his property, who places inflammable ar- ticles in safe places is entitled to in- surance. The man who invites the roaring blast of fire is not entitled to the same protection that his careful neighbor ought to have. Careful underwriting — will this defect and should go hand in hand with the wide range of preventative measures that are constantly being en- larged. The lust for business, the fury of competition, the grasp for dollars should not overshadow the fundamen- tal right of every American citizen to his life, liberty and pursuit of happi- answer ness. Joseph F. Holland. —__+++>___ Why the Greyhound Bus Failed To Function. Muskegon, July 16—In reading the last issue of the Michigan Tradesman I ran across the article which has reference to the Greyhound lines. The reason I am writing you is to give you the true facts relative to this incident. I also feel that your magazine has done an injustice to the driver you refer to as “Tony,” inasmuch as Tony was not supposed to pull the 6 a. m. run from Grand Haven to Grand Rapids on that particular day, he having re- ceived my permission to have the day off. An extra driver was sent to Grand Haven from Muskegon the night be- fore to pull this run and it was he who didn’t show up to pull this run and for which offense he was imme- diately discharged from the service of the Greyhound lines. I at this time want to apologize for the inconvenience caused the dis- appointed passengers through the negligence of one of our employes and I also want to assure you that it is the aim of the Greyhound lines to give their fullest consideration to the trav- eling public and in our long experi- ence, especially in this .part of the country, this is our first experience where an employe failed to take out his run without notifying this office. Now a word gn behalf of Tony Holzinger, who was accused by your magazine as being the guilty driver. Holzinger has been an employe of the Greyhound lines for a period of five years and is a very trustworthy and dependable employe. I assure you and the party of six who were inconvenienced that our ser- vice in the future will be up to the standard set by the Greyhound lines. C. E. Graves, Regional Manager. Isn’t the lure in failure the relief failure brings from the heavy burden of responsbiility? —_—_+~++—___ To get up in business you must get down to business. Investment Securities E. H. Rollins & Sons Founded 1876 Phone 4745 4th Floor Grand Rapids Savings Bldg. GRAND RAPIDS Philadelphia Los Angeles New York San Francisco Boston Chicago London Denver Affiliated with The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying Te Ne cot» 3B O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. - of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer Have You Received Full Value For Your Money? | In years past we have all paid considerable money for fire insurance; have we not? Some of us, however, have gotten out of it much cheaper than the rest because we have had our insurance placed with THE FINNISH MUTUAL FIRE INSURANCE COMPANY of Calumet, Michigan. This old and strong company shares its profits with the policy-holders by paying dividends of 40 per cent every 3 years. You can get in on this too, if you want to. Rates are no higher than anywhere else, and no extra charges. It will pay you handsomely to look into this. THE FINNISH MUTUAL FIRE INSURANCE COMPANY CALUMET, MICHIGAN 444 Pine Street Phone 358 16 MICHIGAN { TRADESMAN July 23, 1930 YOSEMITE VALLEY. One of Two Side Trips From Camp Curry. The “floor” of Yosemite Valley proper, how many acres in extent I do not know, but spacious and roomy, is crisscrossed in every reasonable di- level highways paved with asphalt or The Merced river is bridged substantially by rection by concrete. con- crete generally and in one location by proportioned stone arch of great beauty of design. One can drive direction, therefore, to interest or convenience, a perfectly about in every all points of i as easily and comfortably as in any city. The road from Merced is built along similar lines, generally concrete or asphalt, with some portions of the mountain highways as yet simply smooth graveled and oiled, but soon to be concrete. Large, handsome, ‘ommmodious stages run on schedule t veen Merced and the Valley. There lack of comfort or reasonable and the run into the Val- varied, impres- > no convenience, ley proper is beautiful, sive mountain scenery. mode I made a curious Within the Yosemite is every f accommodation. Paul Findlay. mistake that the kinds in my former paper in stating Curry facilities of various provide for thousand The fact is the employes of the various branches of the Yosemite now one persons. Park & Camp Curry Co. total more than 1,000—around 1,300 all told, or even more. The Curry personnel handled at headquarters runs to 1,200 and Uncle Sam’s boys are additional. What I had in mind was Camp No. 16 only, the tent colony in which we lived, and there are several such camps. All the camps together will house 7,000. Camp Curry itself can care for 1,300. Yosemite Lodge has 1,200 capacity and the Ahwahnee Ho- tel can lodge 250. So 10,000 is nearer the capacity of all facilities. This, too, is in the Valley proper, which is but a small portion of the entire park. Now, with all these facilities and re- sources for entertainment, living as you prefer and comforts, the Valley is “wild and natural” a condition as possible. One may camp with his own conveniences, auto or preserved in as otherwise—and some outfits are elab- orate to the last word while others end with an auto seat bed or a sleep- ing bag per each—without charge and no formality save a costless registra- tion; or one may live at the Ahwahnee Hotel for $10 to $12 per day, Ameri- can plan, probably with some higher charges for those who want them, sur- rounded with every luxury, conveni- ence and comfort afforded by the finest hotel in the largest of our cities, supplied with a variety and excellence of food not to be purchased for sev- eral times the indicated cost elsewhere in America; and here he is in a set- ting of charm and beauty, within and without his rooms, not to be equalled in many places on the earth’s surface. In fact, there is not a charge for any supply, convenience or service any- where in the Valley that is not actu- ally surprising in its moderation. Camping one may purchase wood for his fire or he may roam the hills and gather his own fuel. But in gath- ering fuel there is one restriction that, so far as | is rigidly en- forced and obeyed — that wood taken shall be dead limbs or trunks. One must not cut or dam- age a living tree or shrub. But at that there is plenty of fuel for those who like to hunt and “pack” it. There are side trips in many tions. Cost by stage runs usually to $10 per person for the round journey. Considering the character of the travel and the kind of facilities provided, this charge is moderate. We took two such journcys—to Glacier Point and to Hetch Hetchy Water develop- ment for future San Francisco supply. The run up to Glacier is about twenty-eight rather observed, willingly direc- miles of constant ups and downs, ending 3,200 feet above the floor of the Valley. Glacier Point Hotel is located virtual- ly at the edge Glacier Point, steep, of the sheer precipice of whence the Fire Fall night. A nice without bath, is each room with good beds, $5 per day Meals are cafe- teria; excellent cooking and baking— and I mean excellent in its full sig- is dropped off for two. nificance—at prices which, considering the fact that all supplies must come up over the mountain roads, are low. The hotel itself is of perfectly suitable modified Swiss architecture. There was just one false note here and elsewhere throughout the Valley, but that glaringly false that I hereby protest against it. At the curio shop at Glacier my wife thought to purchase a ‘Yosemite Whistle’ for the grandchildren, and would have done so, but she found the article stamped “Made in Germany.” Can you beat that? Now let it be noted that I have no patience whatever with the reproach of “American Commercialism.” The real glory and true source of Ameri- can eminence is rooted in commerce and she has led the world along the paths of progress by and through the arts of peace. I have lived by com- merce all my life and am proud of it. In this truly fair field with no favors to any, I entertain the most liberal views as to who shall have chances to make good commercially. I have al- ways held that Germany was making so extremely, rapid strides along perfectly legitimate. At Ever oo HEKMAN’S Cookie-Cakes and Kers. ASTERPIECES Q i THE BAKERS ART | ayy L CHI = 2 R ny nl smu —<— Di om I Nn <4 WM Pavan iN ie ccs wa | eo Pa ae orevery quem The Brand You Know by HART HART Fancy Quality BRAND ay FOODS TRADE MARK Fruits Vegetables Look for the RED HEART On The Can W. R. ROACH & CO. General Offices 7 Grand Rapids, Michigan Pe aipncaeetipeariae July 238, 1930 MICHIGAN es SPARS A a TRADESMAN 17 lines toward commercial eminence be- fore the kaiser started the war. She might have attained a proud and use- ful place-in civilization by that means had her Junkers not spilled the beans. Now that she has turned again toward peaceful pursuits, i grant her every right and privilege to capture any market she can get—EXCEPT the market of our National American monuments. parks and Here, I hold, commercialism does not belong at all. In our own distinctly public playgrounds, where historic traditions should be kept pure and undefiled, the question of being able to obtain articles for mementoes American a bit more cheaply by buying them abroad should not for a second be con- sidered. If we cannot make with our own American hands our local mentoes and curios—if we Americans have completely lost the mechanical cunning so long characteristic of Yankee ingenuity—if, in short, a Yosemite whistle cannot be made by American handicraft, then by the Great Horn Spoon let us confess our inability and be dignified enough to do without such things. me- But when have we as yet felt oblig- ed to confess that we could not make such things for as little as any other Jeautiful bits of true crafts- manship can be purchased in the Val- ley, items made by hand, real works of art. It is conceded that not every- bedy can afford to pay from one to dollars for articles of that kind. Many folks must have things which cost a dime or a quarter. But since the days of the famous Connecticut nutmeg, Americans have prided themselves on their ability to manufacture _ little things and big for less per item than people? several grade and wooden anyother people. Unless we are ready to confess that this ability has passed from us, let us coninue to roll our own. All over this history, tradition and poetry and tale that must become part of our folklore if and as we develop it —-the atmosphere is sullied with such incongruities. “Germany” is stamped on all kinds of things supposed to be purely American region of American sentiment—of “reminders” of a spot and district. Why say more? What more is there to say? The mere mention of such a_ glaring anomaly should result in its oblitera- tion at any extra cost. The Hetch Hetchy trip I shall de- scribe another time, for it merits an entire story longer than I can write of it here. Likewise I again refrain from any attempt to describe Yosem- Let those whose conceit descriptive powers is ite scenery. of their own more fully developed than mine do that or try to do it. I write in the hope that more folks will go to the Yosemite and see it for themselves. I tried last time to indicate how the great granite rocks hemmed the valley in. A figure occurs to me for slight descriptive use: that the rocks have on their tops what looks like the fuzz on a man’s face who has not shaved for three days, and we gain some con- ception of the heights when we arrive at the summit and find that fuzz is made up of every forest growth from seedlings to trees standing 85 to 210 feet in height—among them pines and cypresses that were saplings when Columbus touched at Santo Domingo. The fire fall was instituted by a fore- runner of the Currys some thirty-five It is a nightly fea- ture during the season. or forty years ago. A large bon- fire is built on the very tip of Glacier Point. It is mostly pine bark and is burned until the bark is all a mass of glowing Promptly at 9 each night certain electric light flash embers. signals are interchanged between the Point and the center of Camp Curry proper. Then the man in charge be- low calls with the peculiar note that carries his voice to the top of the Point, and he is answered from above. Then he “Let the fire fall.’ It is all impressive and wierd. At this signal the man above shoves the glow- ing embers of his bonfire over the intones: brink of the pecipice with a long iron This “waterfall” of fire which drops a sheer 2,000 feet be- fore it strikes any obstruction. In the clear California night air this is beauti- ful beyond description, and the fall lasts for a full minute or minute and a half. The luxury place of the Yosemite is the Ahwahnee Hotel, a remarkably successful bit of architecture which It is of barked pines—veritable giants of the forest— rake. makes a belongs in its setting. so interblended with concrete which is moulded in the rough and _- stained brown to harmonize with the natural colors of the pine beams as to carry the illusion that the entire structure is of pine. Yet it is thus fire proof as to its main. structure and sleeping chambers—every portion, that is, ex- cept the dining room, which is a wing apart on the ground floor. Exterior and interior are perfect. There is no other fitting term for its description. Indian browns, yellows and greens predominate throughout. This is suitable, by the way, because the name Ahwahnee is that of the aboriginals who inhabited the Yosem- ite Valley and this region before the white man came to disturb their age- The piers and other stonework are of rough granite, old proprietorship. material indigenous, ready to hand everywhere hereabouts. One might easily spend days here discovering new points of beauty, then return again and discover more, for who has ever been fully able to grasp a work of na- ture, intelligently and with good taste supplemented by the best that man can do? Stanley Underwood, Los Angeles, was the architect of the Ahwahnee. Doctors Pope and Ackerman, New York—who, incidentally, I am_ told are husband and wife—were the in- terior decorators. It would be diffi- cult to accord excess of credit to any of them. I'll give you more of this later, if the Tradesman’s readers can stand for more, Paul Findlay. +++ Regardless of what our personal feelings on the subject may be, the public is sold on the idea of install- ment buying. —_—__++.—___ Price your goods in plain figures. No price means high price to the aver- age consumer. Your Customers Know that the quality of well-advertised brands must be maintained. You don’t waste time telling them about unknown brands. You reduce selling expense in offering your trade such a well-known brand as Baking Powder Same Price for over 4O years 25 ounces for 25c The price is established through our advertising and the consumer knows that is the correct price. Furthermore, you are not asking your customers to pay War Prices. Your profits are protected. Millions of Pounds Used by Our Government DRY GOODS Michigan Retail Dry Goods Association. President—J. B. Millis, Detroit. First Vice-President—Geo. E. Martin, Benton Harbor. Second Vice-President—J. T. Milliken, Traverse City. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. Manager Hammond Back on the Job Again. Lansing, July 22—We do not claim that all vacations are equally enjoy- able but there are some compensations. Our stav of about three weeks in the hospital has resulted beneficially and we have been on the job for two or three days. In the meantime, Mr. J. W. Knapp, whom it is not necessary to introduce, has been lending a helping hand in matters of office detail, especially the matter of issuing bulletins. A very helpful News Letter was sent out last “week and we learned on our return that he has a good one nearly com- pleted. We thank him on our own personal account and on behalf of our Association for getting out something worth while during the interim. Jason E. Hammond, Retail Dry Goods Assn. Mr. Knapp Is Now Speaking. I know that I share with members of the Michigan Retail Dry Goods Association the joy and pleasure of seeing Mr. Hammond “back on the job,” as ‘he puts it. We all owe much to him as manager of this most splen- did organization. Some business men think and feel that there is not much sentiment in business, but I say that there is a heap of sentiment in busi- ness. In fact, without sentiment the world would not move very fast, and if it did, it certainly would not be in the right direction. Take it as you may, you will find that there is more good done in busi- ness and in every other direction of life through sentiment and admiration than anything we can call at hand. I say this because I wish to express to every member of the Michigan Retail Dry Goods Association my wonderful affection for you all. I am deeply in- terested in the success of members and stand ready at any time to help, in the small way that I can, the promotion of a better and more friendly feeling among the business men of Michigan. The fellow that is in the dry goods business in these days has certainly something to contend with. The merchant must be brave and as I have stated in the former bulletin this is the time for courage. It takes the courageous fellow to do what he knows is right and to stick to it. I especially refer to the fact that there are men now trying to pick up in every way possible the unthinking merchant who allows himself to be hooked by a persuasive salesman with propositions that eventually work to his detriment and loss. I am pleased to quote in this communication a bulletin that was issued by the Merchants Association of Lansing which reads as follows: During every period of industrial depression, with its consequent slow- ing down of retail sales, promoters of the various types of special discount schemes find merchants usually recep- tive. Three such schemes are known as being promoted in Lansing at the present time. The main facts relative to such are as follows: Claims general office, Indianapolis, had local offices in Capital National Bank Building. Sells a “membership card’ (four page folder 4x2™% inches) for $1 to general public. “Card” con- tains names of eight firms promising to “members” special discounts vary- ing in amount from 2 to 10 per cent. “Memberships” were to be sold by house to house canvasser. One can- vasser reports forty-five calls and no sales. Since the first of the month the firm has been ejected from its offices Mer. Mich. MICHIGAN for non-payment of rent. One can- “membership cards” vasser, who had for sale, said she did not know where- abouts of representatives, had heard they had gone to Saginaw, said fur- ther she did not know what to do with membership cards on hand. Offices for Michigan, 303 American State Bank Building, O. L. Bensinger, Manager. Sells a book of coupons to general public. each coupon entitling holder to special discount when pre- sented at store whose name it bears. No record in this office of price of coupon book to customer but believed to be between $3 and $4. Bensinger states expects to sell 10,000 books. Charge to participating stores is $1. Bensinger exhibits book of coupons similarly used in North Carolina, as part of sales talk. Some of the par- ticipating concerns and discounts of- fered were as follows: Gas stations: 10 per cent. on five gallons of gas. Dry cleaners: Two suits cleaned for the price of one. discount Photographer: Two for price of one. Delicatessen: Flat discount of 25 per cent. Restaurant: 15c discount on 50c luncheon. Another: 10c in merchandise on every sale amounting from 50 to 74c. It is plain that the cost to the mer- chant lies not in the $1, which he pays the promoter, but in the discount which he gives the customer. The mer- chant who gives such discounts, as cited above, is doing business at a loss. The promoter talks much of the ad- vertising value of the discount, that it increases volume and induces cash payments. The same claims have been made by promoters of trading stamps. The general use of trading stamps, however, is on the decline throughout the United States, and for excellent reasons. Investigation reveals that every known form of special discount as a sales builder has been tried by indi- vidual merchants and by organizations within the past few years, especially since the World War. The writer knows of no case in which the results were deemed good. They do not pay. It is interesting to note the char- acter of the stores that “fall” for this type of promotion. They are usually (1) small stores; (2) outlying stores; (3) stores belonging to no organiza- tion, which know little of the history of special discounts or what has been the experience of other stores with them. Retailers who listen to the siren song of the promoter of special dis- count schemes are stores who do not know how to investigate such promo- tions and who have no one whom they can ask to do it for them. Promoted by a company, Thrift 3onds, Inc., headquarters Edgerton, Wisconsin, local representative, George C. Maass (or Haass), of Battle Creek. This scheme is more similar to trad- ing stamps than the other special dis- count schemes already described. The notable exception from ordinary trad- ing stamps is ee the “bond,” or stamp or coupon 414x2%4, is redeem- able only in cash, usually at a bank. It is in denominations of le and 2c and substantially amounts to a 2 per cent. discount on cash sales. The store making use of “thrift bonds” pays the promoter $120 membership or service fee the first year and $100 each year thereafter. Besides he buys ‘bonds” in the same manner as trading stamps are usually bought. Investigation of the foregoing spec- ial discount schemes revealed that Mr. Maass, promoter of “thrift bond” for- merly sold to Lansing merchants a savings envelope distributed by banks and carrying merchants advertisement. Banker and merchant agreed after a trial that it was worthless. ‘One of the house to house can- vassers for Merchants and Peoples Co-operative Association said that she ~ also do TRADESMAN was hired to sell a ticket scheme to Lansing merchants seven or eight years ago; that the scheme netted the promoter about $15,000. In other words, most of the schemes are old, even the promoters are old in the game. The only thing that is new is the protection afforded by Mer- chants Association, Inc. Not one member of this organization has fallen for one of the three schemes described above. I only ask that every merchant read this through and study it very care- fully as I am quite sure that the mer- chant that goes into the proposition of hooking up with a lot of sales schemes that are afoot will be sorry in the long run. It has been my pleasure to be as- sociated with John W. ‘Haarer, Execu- tive Vice-President of the City Na- tional Bank of Lansing. Mr. Haarer is also President of the Bankers As- sociation of the State of Michigan. He has been giving some talks to dinner clubs in the vicinity: of Lansing for the last two or three months and has advocated and stated that things are going to be better. I was inclined to think that he was too optimistic as to better times coming, yet I am con- vinced that he is right, that ‘the good times are starting and the depression is on its way out. He thas just returned from New York and makes the statements clearly and positively that New York is now commencing to enjoy a revival of business and all the financial institu- tions of New York, with which he came in contact (He comes in contact with those of the best) stated to him that things are on the way to a clear- ing up and that better conditions than any we have had for some time are coming; that by the end of this year we certainly will all feel much better regarding business in general. I quote Mr. Haarer because I am quite sure that he knows what he is talking about and I am only too glad to convey to the merchants of Michi- gan the feeling that is abroad at the present time. The main part of my message to you all is—Do not lose your heads at this time. Under no circumstances sign up with any of these wild sales schemes with the idea you are going to get more business; or that you are going to put on a big sale through the promotion of these sales outfits that are around the coun- try and by these means increase or better your position. Sales promoters usually not alone sacrifice all of the profits but when they get through you have sold a lot of merchandise for less than it cost you to say nothing about the amount you are compelled to pay them for their services. Do not sacrifice your desirable merchandise under any cir- cumstances for the fact that you will want to replace this merchandise and will have to pay the long price. Keep away from all of those schemes. Economize wherever it is possible and do not sacrifice good de- mandable merchandise. Work off your merchandise as every merchant should that is not desirable. Go through your stock with more pains and with the thought of getting rid of the merchandise that does not move. Otherwise, try to clean up your frozen assets in your merchandise. This is a time when every merchant must and should give every minute to the pro- motion of his business. Investigate it entirely yourself, do not do the lazy man’s job by trying to hire someone to do the things that vou should do. Hard work is the fel- low you want to hook up with and that means go over your merchandise as thoroughly as possible and reduce the merchandise that is not turning, not expend unwisely money for fake or other kinds of advertising. The country is all right and everything is coming all right, just a question of sticking to it and doing the things that July 23, 1930 you should do, and you know what they are better than I do. I am quite sure that within the course of three to four to six months you will all say that our country is as sound and sub- stantial as ever,.and the loud mouthed politician and the calamity howler will be gotten rid of by that time. J. W. Knapp. —_—_>-o-2—_- Chic and Compact Friday-To-Monday Wardrobes. The trick of getting together a week-end wardrobe that can be squeezed into the least possible space is to apply the “overlapping principle.” For the more costumes that can be made to cover several occasions, the more parts of one outfit that can be used to complete another, then the more adequate the wardrobe is with- out being unwieldy in size and num- bers. And not one iota of chic need be lost in the process. To be specific, we are outlining such a week-end wardrobe, and rather than making concessions in style for the sake of compactness, we have capital- ized the interchangeable quality of current fashions. The basis is the tailored outfit that will be used for the trip to and from. The wardrobe starts with a simply tailored suit of brown lightweight wool crepe, with a crepe or handkerchief linen blouse. With a sleeveless, crew- necked jersey tuck-in or a polo shirt, in turquoise, yellow or orange, the skirt of this suit may be worn for golf, while the jacket may be worn over a sleeveless crepe tennis dress: to give it an added touch of formality for spectator sports. The hat worn for traveling should be a natural baku or ballibuntl, with a plain ribbon band in brown. This may be worn just as it is with the jacket and tennis dress, and for the other dresses included in the ward- robe it may ‘have different ribbons in matching colors. These other dresses should include one or two sports dresses, besides the one which may be worn with the brown jacket; a printed chiffon after- noon dress that will also be correct at an informal dinner party and an eve- ning dress of lace or some other fab- ric that will not require pressing after being packed. If the evening dress has a matching jacket, the question of eve- ning wrap is solved; otherwise a velveteen paletot, which may also be ‘worn with sports dresses, is in order. Since there must be a formal hat for the afternoon dress, we submit that there is nothing smarter or more readily packed right in the suitcase than a softly draped beret shape of pliant visca straw. For active sports there is the ever faithful flannel beret. The shoe problem resolves itself into spectator sports pumps of brown and white, sport shoes and a pair of slip- pers to be worn with both afternoon and evening dresses. A sports topcoat, a bathing suit and lounging pajamas, the long coat of which might also serve as a negligee, are additions to the wardrobe, depend- ing upon the locale of the week-end. ——~+- + __—_ This is a busy age. Every customer is too ‘busy, or thinks he is too busy to wait for any merchant to dig into boxes or search under counters for the merchandise he wants. Fabaceae eaieindneinaiddteanieaeeantennesanenninedennatndennsnmaeabaanaeunevonaesanmenaromeaaraaereee July 23, 1930 MICHIGAN TRADESMAN 19 SHOE MARKET Michigan Reta‘! Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-Presilent—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg.. Detroit. Appraisal Shows Hanan Estate Shrunk Over Two Millions. John H. Hanan, of the shoe manu- facturing firm of Hanan & Son, who died in August, 1920, left a gross es- tate of $3,965,885, in an appraisal just announced. Because of litigation, the estate, chiefly divided between his two sons, Herbert W. and Addison G. Ha- nan, was not settled for almost ten years, Debts and other deductions brought the net figure down to $1,584,326, with each son left $788,163. The debts in- . cluded more than $500,000 in taxes, mainly to the Federal Government, $1,640,000 on notes to F. S. Moseley & Co., and $385,998 owed to the John H. Hanan Realty Co. The 40 per cent. interest in the un- distributed assets of Hanan & Son of New York were reported as $1,392,367, while $244,546 was given as his interest in the Hanan shoe business of Chicago. Mr. Hanan 35,207. shares of United Shoe Machinery Corp. stock, valued at $1,408,280; 2988 shares in John H. Hanan Realty Corp., valued at $389,330, and 340 shares of common stock in the Hanan Shoe Co. of Paris, listed at $26,149. The estate of Alfred P. Hanan, who died in September, 1919, the appraisal of which was likewise held up and not announced until now, was given as $385,773 gross and $326,964 net, being reduced by debts of $226,465 and other deductions. The estate included $471,- 714 as Mr. Hanan’s interest in the Hanan business in New York, and $85,515 in securities. His wife, now Ethel H. Taylor, received $112,248, while $107,358 each went to his chil- dren, Mildred E. and Alfred P. Hanan, Jr. Addison G. Hanan, mentioned in the first will, is now dead, having passed away in 1923. owned —_—_—_+-~++ More Single Pairs. No season in the history of the shoe business to date has been so loaded with single pairs. Many factories are now geared up to small order service; but when a factory gets in one mail a thousand single pairs, it can almost say that it, too, is in the retail business. In times of economic stress, to buy “hand-to-mouth” may be necessary; but to buy “lip-to-chin” must invaria- bly increase the costs of handling. A well-organized instock department is perfectly competent to handle single pair orders. The bane of every factory business is special measurement pairs and special colors. One factory spent $37 in time, telegrams and transporta- tion to complete a pair of orchid shoes for a special customer of a shoe store, to find the shoe returned two days later without rhyme or reason. Conditions necessitate maximum ser- vice to the customer at the fitting stool. Granted that no store can be expected to carry a full line of orchid kid nov- elties—a considerate policy on single Nothing disrupts fac- These incidentals pairs is needed. tory system more. increase the cost of business, The public has been led to believe that it can get most anything in foot- wear by just expression of the wish. But oftentimes it is better business to substitute some other shoe, approxi- mate to the needs, than to go the irritable distance in a special pair at no added cost to the whole making customer but a tremendous aggregate cost in special pairs to the store and to the factory—Boot and Shoe Re- corder. —_—_+>-+____ Paid the Usual Dividends. The deferred election of directors of the Selby Shoe Co., which operates shoe making units in Portsmouth and Ironton, was held at the company’s office July 8. Two new directors were added to the board. They are H. T. Bannon, attorney of Portsmouth who has rep- resented the company in a legal way for many years. The other is H. M. Marler, president of H. M. Marler & Co., Ltd., Auckland, New Zealand, who has represented the company in Aus- tralia and New Zealand for a number of years, The directors authorized the pay- ment of the regular quarterly dividend of $1.50 per share on the preferred stock and 35 cents per share on the common stock, to stockholders of rec- ord on July 15, the dividends to be paid August 1. —_2+2___ Glorious Tribute To the Beauties of Michigan. St. Louis, Mo., July 21—-You will, no doubt, recall that the writer was in charge of the Grand Rapids office of the Corn Products Refining Co. for a number of years. Just a year ago he was promoted to be manager of our St. Louis office. Naturally that means | have had to leave Grand Rap- ids permanently, a step I have taken with a sad heart, for in my Opinion there is no other spot in the world that can compare with good old Grand Rapids when it comes to comfortable living. congenial people, beautv of sur- roundings and, in fact, all other fac- tors which make a town “A Good Place To Live.” 1 don’t mind adding that goes for Western Michigan as well; in fact, al! of wonderful Michigan. Speaking of Western Michigan, that glorious coun- try which beautiful Mother Nature chose as her permanent home. It is regrettable indeed that residents of Western Michigan do not travel into other parts of our country more fre- quently. They would then more clear- ly and full realize, appreciate and broadcast to a nature-loving world the incomparable spiendors of the wonder- ful country in which they luckily abide. Rest assured that I for one realize now, more than ever, the many gifts of nature in your “Wonderland.” The many splendid lakes, rivers and streams full of clear, clean, cold waters and abounding in delicious fish of all kinds and the wonderful roads which lead to those majestic woods, hills, dales and into Mother Nature’s private chambers, which she has spared no effort to beautify and glorify as only Mother Nature is capable of. I only sincerely hope your Western Michigan will some day fully awake to a full and vivid realization of the many blessings you enjoy in that won- drous garden spot and multiply a hun- dred fold your efforts to tell of the reality of the existence of such a “Heaven on Earth” to the many thou- sands who are deluded with the that Mother splendor exists thought home of dreams. With such a sincere affection in my heart for the land of my dreams, in which I have spent so many joyful years, it is only natural I want to al- way keep in intimate contact with all its activities and progress. [I have al- ways considered the Tradesman the Pulse Chart and therefore I am only too anxious to forward you check cov- ering the continuation of my_ sub- scription. Gerald J. Gay. Nature’s real only 1n —_—_—_»+>- New Silver Price Lists Out. Circulars sent out by leading man- ufacturers of sterling silverware, who have lowered their prices on staple lines of flatware, are in the hands of buyers. The new prices conform to earlier predictions, as they show an average reduction of 10 per cent. on the staple and knives. As predicted earlier, the new patterns of spoons prices showed little changes on silver with instances the knives steel blades. In a few latter type of flatware was increased from 25 to 50 cents per dozen by the manufacturers. Hollow- ware prices are unchanged, but are expected to be revised sometime next month. —_—_»-<--- The unsuccessful man is a_ single chord—the successful man is a sym- phony. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. MUTUAL PROGRESS CASH ASSETS ore... ee ee yer 2... eae aioe os $ eo 151,393.18 oes 241,320.66 Meanwhile, we have paid back to our Policy Holders, in Unabsorbed Premiums, $425,396.21 for Information write to L. H. BAKER, Secretary-Treasurer LANSING, MICHIGAN 460.29 7,191.96 85,712.11 the Patronage of All. COLD STORAGE FOR APPLES We will BUY your APPLES of you. We will STORE your APPLES for you. We will SELL your APPLES for you. We Guarantee Proper Temperatures — Best of Service — Lowest Rates — Liberal Loans. Write for Rate Schedules — Harvest Your Apples Direct Into Cold Storage and Get Full Returns for Your Crop. Our Warehouse is a Public Institution Open to and Soliciting KENT STORAGE COMPANY - GRAND RAPIDS Phone 93401 ASSOCIATED TRUCK LINES The Outstanding Freight Transportation Line of Western Michigan. State Regulation means Complete Protection. ASSOCIATED TRUCK LINES 108 Market Av.. Grand Rapids, Mich. a eee MICHIGAN TRADESMAN July 23, 1930 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. Pres'dent — Gerritt VanderHooning, Grand Rapids. First Vice-Bresident—William Schultz, Ann Arbor. Second Vice-President—Paul Lansing. Secretary — Rapids. Treasurer—O. H. Schmidt, Herman Hanson, Grand Bailey, Sr., Lansing. Directors — Ole Peterson, Muskegon; Frank Marxer, Saginaw; Legh Thomas, Ann Arbor; M. C. Goossen, Lansing; R. J. LaBarge, Pontiac. Here and There in Groceries. A grocer writes to me: “In Ohio where I live there with seventy-five grocers in it and three of is a town those firms do over half the grocery business. Is not this an aggravated condition?” Well, that is somewhat extreme yet not so much so as one might think. For a condition which has obtained for 5 per cent. of the of the business; generations is that 2 grocers do 75 per cent. and of the 25 per cent. who thus oc- cupy the king row another rather lim- ited the really big things in the trade. proportion do Typical figures would therefore be seventeen out of the seventy-five do- ing three-quarters of the Three seventy-five equal 3.75 per cent. of the total; and it is conceded that for years the ratio of worthwhile prosperity has been 5 That is, five made _ real business. grocers out of per cent. among grocers. out of the hundred have money, doing a good business. About 10 per cent. more have been moderate- ly prosperous, doing plenty of busi- ness but making only extremely modest profits. The remaining out of each 100 have been doing a good busi- ness so far as volume went but have real financial The seventy-five below this ten not been making any progress. select few are what we call potential those who never have made will not—who never see failures: a dollar and a day when they could liquidate and pay out. I fully believe that the crucible in which the business is now being re- fined is going to result in vast im- provement of these typical ratios. The latest news of the activities of Old Man Henderson is that he is not working so much on the “doggone” system of merely “cussing out” chains, but is now broadcasting to grocers the sound advice that they clean up, paint up, and systematize their own busi- ness. This is real constructive work. Henderson has a great advantage for doing this kind of upbuilding because he gets his words directly to grocers without exertion on their part. All grocers have to do is sit and take it in. In contrast, any work to be done through the printed word involves the will of the grocer to read what is printed. That means exertion on his part and brain exertion at that. That is why writers have such difficulty in getting their lessons across to grocers. Everybody in the trade will welcome Henderson’s assistance along the lines now indicated. We shall all cry “more power to his voice.” Incidentally, let it be noted that Henderson spends about $28,000 per month on this work and that all his sales of coffee and other fixings bring him back only half that sum in profits. Hence, nobody can claim that he is doing this work exactly from a money- selfish standpoint. As inferred from mine of two weeks ago, individual grocers will progress farther and faster if they quit fighting anybody, take what is good for them- selves from chain ways and habits and put all their energy into adding those improvements to their own business, thus building their own without tear- ing down their neighbor’s business. Scotland, kicking Instead, he sub- scribes for a chain management paper. what chain izations print for their own personnel. chain point of John Johnston, Dundee, does not take it all out in against the pricks. Therein he reads organ- This gives him the view and he is able to get first hand information on their advanced moves and This he can adopt bodily or adapt to his own circum- stances. The result is Johnston feels extra friendly toward American chain organ- izations and his business grows. He comments thus: “Things are moving faster than ever before and unless one keeps up the speed, he goes to the wall. One must extend, giving the last ounce of service because you have a very critical public now, demanding better service than ever, which they are entitled to get. “T admire the way you men go into the management end of the business, systems. nothing spared to get at the cost of all things—a very essential procedure, but obviously lacking in the majority of the grocery trade. We are prone to take things for granted and slog along any old way. “Have you cooperative stores? They are our biggest competition here now. , in this town they give a dividend of 3% (say 87c) to the pound (say $4.86) on all purchases, and doing some busi- too. Their turnover in the past six months was 500,000 pounds ($2,- 430,000) in our population of only 180,000. What can you make of it? “T thank many hints and advice I have got from your articles in the Tradesman.” Let any man reflect that this busi- ness of the Scottish co-operatives in the city of Dundee amounts to an average of $13.50 for every inhabitant for six months and he may realize that this is truly “big competition.” When I was last in Dundee, six years ago, I was told that chain—or “multiple shops’—competition did not worry the individuals much, but that the co-operatives did. Co-operatives are not due to. come to our country for a long time yet, I believe; and wakeful men no longer fear chain competition. So maybe we better forget it and go forward. I got a sidelight on some chain limitations last Spring in Boston. At about 11 in the morning of a Friday I went into a Mohican store and found virtually no customers. Clerks were all busy, as one of them told me, “lin- ing up” for later trade. That is to say they were arranging cut meats, fruits, vegetables, delicatessen and all that, ready for the trade to begin soon and rush until about 1 p. m., then drop off again and come for the final rush hours of 3:30 to 6. Here, then, is a typical instance to illustrate one great (Continued on page 31) ness, you for THE POPULAR FOOD CONFECTION HAVE A BOX ON DISPLAY AT ALL TIMES MANUFACTURED BY National Candy Co., Inc. PUTNAM FACTORY Grand Rapids, Michigan Always Sell LILY WHITE FLOUR “‘The Flour the best cooks use.”’ Also our high quality specialties Rowena Yes Ma’am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. In More Homes Everyday ROaLSomM America’s dinest Bread SANCTUM BAKORIUM \\ NEWS HOLSUM has so consistent- ly improved in quality that the housewife has no incen- tive to bake at home. GRAND RAPIDS LOOSE LEAF BINDER CO. Manufacturers of The Proudfit Loose Leaf Devices. Factory and Executive Office 10-16 Logan St., S. W. Grand Rapids, Michigan VEGETABLES BUY YOUR HOME GROWN AND SHIPPED-IN VEGETABLES AT THE VEGETABLE HOUSE VAN EERDEN COMPANY 201-203 Ellsworth, S. W. Grand Rapids, Mich. MERCHANT PARCEL FREIGHT TRANSPORTATION SMALL, LIGHT PACKAGE DELIVERY SYSTEM. SEVERAL TRIPS DAILY TO SURROUNDING TERRITORY. We ship only packages weighing 1 to 75 Ibs. and 70 inch i i i plus length). State regulated. Every shipment can oo NORTH STAR LINE, INC. R. E. TIMM, Gen. Mgr. CRATHMORE HOTEL STATION, GRAND RAPIDS, MICH. (f July 23, 1930 MICHIGAN TRADESMAN MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E ¥”. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids. date not decided. Horse Meat Sold As Beef By Chain Stores. Bootlegging is now no longer con- fined to illicit liquors. Horse meat and goat meat are now handled in a sur- reptitious manner by the chain stores and used as substitutes and adulterants for beef hamburgers. Horse meat costs about one-fourth that of beef. Hence the incentive to use this as a supplement or a substi- tute. No one contends that there is less nourishment in horse meat than in beef particularly the aged bull and dairy cow; but it is largely a matter of senti- ment and custom that American meat consumer to choose beef, pork or mutton, instead of horse or colt meat. Then, too, most con- sumers prefer to eat horse meat only when they order it. causes the The same situation exists in a more or less limited way as regards goat meat. We have not practiced the eat- ing of goat meat to any extent. It is legal to sell goat meat, the same as it is legal to sell horse meat when it is labeled under its true name. But the laws of practically all states require that goat meat be sold as goat meat and not as mutton, as is fre- quently the case. A more appealing, elegant and less prejudicing name has been permitted by law to be used, that of chevon for Little, however, is sold notwithstanding the fact that it is nutritious, and the young goat meat quite well flavored and easily mistaken for mutton. goat meat. as chevon, Perhaps a considerable quantity of goat meat is dried and panned off as jerked venison. Some is worked up into cooked sausage and other masked products. Horse meat is being consumed in in- rceasing quantities, unquestionably, throughout the entire United States as beef. There are now several horse slaughtering plants located in the Mid- dle States. It would not be difficult to move these horse meat materials into many of the nearby states and substi- tute the same for beef. The surest way to detect horse meat products is to submit some of the juices of the meat to what is known as the “precipitation test.” This is a lab- oratory procedure. The test is practically the same as that which is used for the detection of human blood in murder case investiga- tions. The test is such that any species of animal meat may be determined. Another way to test out horse meat is by ordinary examination. Horse meat is dark red in appearance. The fibers or grain of the meat is coarser, and the fat is not evenly distributed throughout the tissue. When cattle are being used for ham- burger, the meat from their bones is first cut away and the bones are then sold to hotels and restaurants for use in making soup. When there is a shortage of soup bones, one ean rea- sonably suspect that beef substitutes are being used. When beef hamburger meats around fifteen cents per pound before it is ground up into hamburger, one’s suspicion should be aroused when two pounds of hamburger is offered for a quarter. There is often a reason for excessively cheap meats. What cost About the Slumped Coffee Market? Only a few months ago came the end of coffee control by Brazil. It is esti- mated that the resultant loss on coffee stores in Brazil alone is not less than $300,000,000, which loss must be borne by the planters, bankers, commission merchants and exporters. After un- usual prosperity and inflation, Brazil is now facing deflation and general business depression. Her coffee plant- ers, in fact, all coffee planters, just like the rubber planters before them, are left in a far state than that which unsound policies meant to im- prove. Brazil’s abortive experiment agricultural relief thus again confirms faith in the law of supply and demand and brings the conclusion that agri- cultural relief can come only through sound economic policy. It proves the worse with importance and the need of maintain- ing a fair balance between supply and demand. Evidently Brazil realized this long before the collapse of the stabilization plan, for some time ago she took official steps to educate the planter to produce a better quality of coffee and to bring him to greater effi- ciency in both management and mar- keting. Considerable progress in these matters has been made. With produc- tion and marketing reduced, quality improved and attractive prices costs offered to the world’s consumers, the desired balance between supply and demand should soon be achieved. Consumption of coffee will un- doubtedly increase by bounds, as the consuming public real- izes that at present prices the cup of coffee is by far the cheapest, though perhaps the most important, items con- stituting the meal. In home prepara- tion there are forty cups of proper strength coffee to the pound. Even when the highest grade of coffee is used, and with the addition of cream and sugar, no other item of a good meal costs less. No need of anyone denying himself or herself an extra cup at this low cost, and many a household will now ‘serve coffee at lunch or dinner, or both, where at for- mer prices they served coffee only at breakfast. Artificial means and unsound poli- cies have given way to common sense in Brazil and in other coffee produc- ing countries. The industry is now on the right road. By furnishing consumers with better coffee at a fair and reasonable leaps and price, as at present, it will regain their good will and support and this will undoubtedly lead to largely increased coffee consumption and to a_ better balance of supply and demand. Felix Costes, Sec'y National Coffee Trades Council. —_+++___ He does not know happiness whose heart doesn’t daily radiate warm good- will towards his fellowmen. Uncle Jake Says — “The world owes a living only to the man who earns it, hence a lot of people are getting head over heels in debt.” KVP DELICATESSEN PAPER | has a wonderful earning power. The many uses and protective qualities of this sheet will actually earn money for the user If by the quality of this sheet and the service we give you, we do not earn the right to ask for your business, we have no right to expect it KALAMAZOO VEGETABLE PARCHMENT CO. KALAMAZOO, MICHIGAN GET OUR PRICES AND TRY OUR SERVICE ON MODERN COLD STORAGE. ee ABE SCHEFMAN & CO. COR. WILLIAMS ST. AND PERE MARQUETTE RY.. GRAND RAPIDS GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RA,PIDS, MICHIGAN M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN —= Direct carload receivers of UNIFRUIT BANANAS SUNKIST ~ FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables GRIDDLES — BUN STEAMERS — Everything in Restaurant Equipment Priced Right. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mgr. URNS VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cantaloupes, Peaches, “Yellow Kid” Bananas, Oranges, Lemons, Fresh GreenVegetables, etc. a HARDWARE Michigan Retail Hardware Association. President—Louis F. Wolf, Mt. Clemens. Vice-Pres.—Waldo Bruske, Saginaw. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. An Early Start For the Fall Stove Campaign. An outstanding trait of the success- ful, hardware dealer is that he is never idle. He finds something’ to accupy every spare moment. If he is not busy with his work, he is at least engaged in healthful recreation. Still, there are times in the hot, wilt- ing days of July and August when even the most intensely ambitious of men is apt to sit around in his shirt sleeves and take things easy. There are always days in summer when there is little to do around the hardware store. On the extra hot afternoons there are few cus- tomers, and about all the salespeople have to do is to keep cool. There are a good many things, short of lugging around packing boxes and rearranging the stock, that the hard- ware dealer can do in these dull mid- summer moments. Among other things, a great deal of valuable preliminary work can be done in connection with the fall stove campaign. For instance, there is advertising to be arranged. The prospect lists have to be revised. Orders must be placed. All this requires considerable thought and attention, Many dealers leave these necessary preparations until the last possible moment. They dawdle through the slack spells in the summer months and do not begin to get ready for the stove campaign until that campaign is right upon them. Then there is a mad rush of last-minute preparation, but in nine cases out of ten the cam- paign is rendered ineffective through lack of preliminary work, Then the dealer lets things slide and just takes what trade comes his way. Much of the work in connection with the fall stove campaign can be done well in advance. Advertising matter can be prepared, at least in outline. | It takes considerable thought to write a series of good advertisements, and thought requires time. If this work is left until the last moment, the time will not be available. As a result, the advertising copy will be “just dashed off,” with- all that phrase implies. A better method is to select some quiet July or August afternoon or fore- noon when there is little doing in the store, and give a few hours careful study to the subject of how best to ad- vertise your stoves. Look over the literature supplied you by the manu- facturers and pick out the strongest selling points to be found. With this material it should be possible to draft some forreful advertising copy. Then take pencil and ruler and figure on lay-outs. Many hardware dealers pay little at- tention to the manner in which their advertising is arranged. They leave that entirely to the printer. It is better, however, to plan a lay- out in advance, when time permits. By utilizing spare moments during the summer, you can find all the time you need for this, MICHIGAN Incidentally, it will pay to study the work of good advertisers—not merely local advertisers, but city merchants, department stores and National adver- tisers. Don’t make the mistake of try- ing to achieve the effects in lay-out which cost them thousands of dollars, but see if you can't find some striking idea in this respect which can be in- expensively adapted to your space and purposes. The prospect list is a necessary ad- junct to every successful stove cam- paign. The stove dealer can divide his public into two categories; those who are not in the market for stoves and are not likely to be under any circumstances, and those who are good live prospects. If he can find out just what individuals belong to the latter class, he can concentrate on them in- stead of scattering his efforts. Many dealers send out the literature supplied by manufacturers to people who, they think, may be induced to buy. This is an excellent method of creating interest, but care must be exercised. To send out literature to a promiscuous list of names is apt to be a wasteful process. The list of recip- ients for this literature should be se- lected with an eye to probable sales. The pitfalls attendant on promiscu- ous distribution of advertising matter are exemplied at the average fall fair. Smith’s Hardware Store has a hand- somely illustrated booklet describing the new line of ranges. Among the juveniles attending the fair a keen com- petition springs up as to how many books and other souvenirs they can collect. Johnny Jones every little while drifts around to Smith’s booth and begs or swipes another stove book. He gathers half a dozen in a single afternoon—and on the way home he gets tired carrying them and dumps them under a culvert. That isn’t profitable circulation of advertising matter. The _ intelligent method, if you want to do broadcast advertising, is to hand out a little in- expensive folder; and to reserve your heavy ammunition for a follow-up cam- paign directed at actual prospects. The most effective form of adver- tising is the follow-up variety; involv- ing a series of letters, perhaps three or four, perhaps half a dozen or even more. It is better business to send four different circulars to one individ- ual who is actually in the market for a new stove than to send the same cir- cular to four different individuals three of whom may not be in the market for years to come. And it is better to concentrate your selling campaign up- on a few hundred definite prospects than to scatter your efforts broadcast over the whole community. The drawing up of a prospect list will provide occupation for a good many odd moments in the summer. Every live retailer nowadays keeps such a list. Names are picked up in various ways. People enter the store to buy something and show interest in the stoves—get their names and ad- dresses. Again, an order for repairs may come in. Find out if the stove is old and in poor repair; if it is, here is the livest kind of prospect. Then new TRADESMAN families come to town; and spring and summer brides are starting housekeep- ing but are putting off the purchase of the heater until cold weather comes. Jot down these names, It is not difficult, by such means, to compile a lengthy list. The dealer who has a good number of definite prospects will be justified in confining his ultimate mailing list very largely to these names. He will be working in fruitful soil. The sending of stove literature and personal letters to these prospective customers is educational work. It may be some time, it may require several circulars or letters or booklets, before you get any definite response. You should, in view of this, begin your campaign some little time before the active buying season opens, Educa- tional work started in August will bring its harvest of sales in September and October. This direct-by-mail advertising will It accomplishes its purpose if it induces the prospect to not sell stoves. visit the store, look at your stock, and give your salespeople a chance to talk stove. So the keynote of your adver- tising matter should be not “Buy our Stoves” so much as “Come in and see our stoves.” Once you get the prospect inside the store, the battle is more than half won. Personal salesmanship and the merit of your goods will do the rest. It will pay you to devote a little time every now and then throughout the summer to mapping out your fall stove campaign. In addition to out- lining your newspaper advertising, you July 23, 1930 can draft any circular letters you pro- pose to use. Window displays can be sketched on paper, and ideas for dis- plays jotted down. Give some study, too, to the prospective floor arrange- ment of the stove stock. Are there any improvements you can make over last year’s arrangements? Then, too, get a line on the new models; and take time to post your salespeople in regard to the strong selling points of the heaters and ranges you intend to feature. This work is not merely helpful in the stove campaign, but is good training for the salespeople in other lines. One hardware dealer has a repre- sentative of the manufacturers spend an afternoon, more or less, coaching his salespeople in regard to stove sell- ing. Another merchant takes each member of his staff in turn, himself personifies a difficult customer, and drills that salesman thoroughly in the art of selling. | This sort of training takes time, but it is immensely helpful in business- getting, The stove salesman cannot afford to “guess” or “think.” He must know the goods—know them thoroughly——and know just what sort an argument to use against this, that or the other stock objection. More than that, he must know how to handle customers, how to size them up, what approach to Training for this work take; time, but it is time well spent. It will help to make the fall stove campaign adopt. the success you want it to be, Victor Lauriston. Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment BROWN & SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Harness, Horse Collars Blankets, Robes Sheep Lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN 4 Wholesalers of Shelf Hardware, Sporting Geods and FISHING TACKLE e July 23, 1930 MICHIGAN TRADESMAN Legality of Promise To Pay Debt of Another. The question of the legality of the promise of one person to pay the debt of another is one of great importance in the commercial world, because it is constantly arising in the buying and selling of goods and in the giving and asking credit therefor. And, as may be expected, the subject has perhaps been the cause of as much litigation as any other single point of law. So, now let us see, In the first place, under the statute of frauds, which has been fairly uni- formly enacted in most of the states of the Union, any promise to answer for the debt, default or miscarriage of an- other must be in writing and signed by the party to be charged to be enforce- able. And, in the light of this provi- sion, it is perfectly obvious that an oral promise of this kind canot be en- forced by law; in other words, to be legally sufficient such a promise must be in writing and signed by the party making the promise. For illustration. In one case of this kind, a repair contractor entered a retail merchant's place of business and ordered a quan- tity of paint and hardware for use upon a building he was repairing. The contractor stated that he would not be paid for the job until it was completed, and requested that the paint and hard- ware be charged to him until that time when he would come in and pay. The bill was not large, being a little over $50, and yet, since the contractor was a stranger to the merchant, the lat- ter hesitated to open the account. So, on being told the name of the house awner where the repairs were being made, the merchant stepped to the telephone and gave this gentleman a ring. The latter was out of the city, but his brother, who was a business man and resided with the house owner, answered and = assured the mer- chant that it would be all right to let the contractor have the paint and hardware. However, this did not completely satisfy the merchant, and he pointedly asked the brother of the house owner if he would stand good for the account, “Why certainly,’ replied the other, “if the contractor don’t pay you I will. Go ahead and lec him have the stuff, I know my brother wants the job com- pleted without delay.” Acting upon this assurance, the mer- chant let the contractor have the goods which were actually used in the job that the contractor was working upon. The merchant gave the subject no further thought, but when the bill was not paid made enquiry several months later. At this time the merchant was informed that the contractor had been fully paid, and had departed for other fields. The house owner was much surpris- ed when he was told of the unpaid bill, but since he had paid the contractor in full and the time had expired for the filing of a merchant's lien by the mer- chant, he declined to assume any re- sponsibility. The merchant then called the house owner's brother, who had orally agreed to stand good for the bill, and requested that he pay it, This gentleman too was much sur- prised that the bill had not been paid, for he had great faith in the honesty of the contractor, but having a knowl- edge of the law he took refuge therein, and declined to be bound by his moral obligation. In other words, he declined to pay because his promise was not in writing and signed by him, as the law required of such contracts. Of course, the merchant lost the account. Now, there sometimes legal quirks and quibbles in situations of this kind that may permit a merchant to recover upon an oral promise, as where the one making the promise actually benefits from the deal to such an extent as to make his promise what the courts term original. But, general- ly speaking, the rule is as stated and a mere oral promise to answer for the debt of another cannot be enforced in law are writing and making the reduced to the person unless signed, by promise. Further, the case reviewed above constitutes an apt illustration of how retail merchants are caught on this snag in the majority of the cases of this kind. The law reports contain case after case which has arisen under circumstances similar to those recited above, and unless the merchant was able to bring his case within some ex- ception of the general rule he has lost, Moral, if one is needed, when anyone offers to stand good for another have the promise reduced to writing and signed, Leslie Childs. —_»-+ Kroger and A. & P. Clash at Cin- cinnati. The Kroger Co. has entered actively into competition with the A. & P. Co. in starting what are called “super stores” and has just opened one in Cincinnati. A number of new and novel things are introduced in this store. The new Cincinnati store will be in operation sixteen hours of the twenty-four and two complete staffs, each working eight hours, will be re- quired. The store will be open from 7 a. m. to 11 p. m. every day except Sunday. Among the numerous de- partments in the new store are one for tobacco and cigarettes, magazines, soda fountain products, delicatessen foods, fresh meats and poultry, gro- ceries, candies, bakery products, fresh fruits and vegetables. It is stated that 1,000 customers an hour can be served. Another novel service is a department headed by a hostess who will conduct shoppers through the store and answer any questions about the city or com- pany, deliver messages to customers and friends who wish them to do so. This hostess will also suggest gifts for special occasions, such as_ birthdays and anniversaries, and if the gifts are bought in the store they will be deliv- ered by girls on the staff of the de- partment. ———_2.7- > _— Handling Purchases By Customers’ Children. T. Knapp, grocer at Sistersville, West Va., gives a typewritten note to the child whenever a mothr sends her kiddie for an order. This reads as fol- lows: “Dear Madam: We have tried to fill this order for you the same as we would had you been here in person. .We hope that we have given you just the things you wanted. If, however, any part of the order is unsatisfactory, we want you to return it and we will We are glad to serve the children and you may feel be glad to exchange it. assured that you can always depend on us to give them the highest quality.” —__+~--____ They Ask Questions At Fifty Cents. Up to 25 cents people buy goods silently, with little examination; at 35 These Be Our Leaders Sold only by The Blodgett-Beckley Co. Members India Tea Bureau Toledo, Ohio Halloran Detective Agency High Grade Detective Work 506 G. R. Savings Bank Bldg. Grand Rapids Michigan Phone 65626 cents they look goods over; at 50 cents they ask questions, EW ERA LIFE ASSOCIATION Grand Rapids. SOUND COMPANY, SOUNDLY MANAGED BY SOUND MEN. Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool In Summer’ Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Seginaw. Corduroy Tires Sidewall Protection Made in Grand Rapids Sold Through Dealers Only. CORDUROY TIRE CO. Grand Rapids, Mich. Jennings’ Pure Extracts Vanilla, Lemon, Almond, Orange, Raspberry, Wintergreen. Jennings Flavoring Extract Co. Grand Rapids, Mich. I. Van Westenbrugge Grand Rapids = Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT CHEESE All varieties, bulk and package cheese ‘“Best Foods” Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BSRUIN’S HORSE RADISH and MUSTARD A OTHER SPECIALTIES WHITEFISH and TROUT By Air Daily from Lake Superior Region. GEO. B. READER 1046-1048 Ottawa y Ave., N. W GRAND RAPIDS, MICHIGAN Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray in GRAND RAPIDS, MI GAN 24 MICHIGAN TRADESMAN July 23, 1930 HOTEL DEPARTMENT News and Gossip About Michigan Hotels. Milwaukee, July 20—At Benton Harbor Mrs. Jennie Lloyd Grof has about completed improvements on Ho- tel Benton, the result being that this popular caravansary is greatly en- hanced in attractiveness. The large reception hall has been newly furnish- ed. Eventually this will be one of the headquarters for social activities, as well as an abiding place for commer- cial men and tourists. Mrs. Graf is entitled to much consideration in her efforts to restore the Benton to its former popularity. The hotel men of Detroit have done one thing I heartily approve of—they have taken a survey of themselves and their resources. Instead of crying about hard times, they have gone about to see if there really is any special cause for worry and, if so, to remove it. Each hotel is called upon to make a report on actual conditions, especially as to room occupancy, which is most highly important. In the past there has been too much bluster as to just what Detroit hotels were actually doing, and laymen have been led to believe they were making “‘scads” of money when the real facts were that very few of them were keeping out of the red. If hotel men would broad- cast to the world the fact that there are too many hotels instead of boasting about what they are doing it would discourage the tendency to build more. Julius Waller and Emil Focht have purchased the Lakeview Inn, near Port Huron, from T. A. Huston, its former owner, and have changed its name to Port Hope Inn. Mrs. Marian Celia Whitney, wh», with her husband, Dwight A. Whitney, was well known in hotel and club circles in Michigan, passed away at her home in Adrian, recently, at the age of 82. Mrs. Whitney was the daughter of W. T. Lawrence, who purchased the Brackett House, later known as the Lawrence Hotel, in 1860, and conducted it for many years. The old hotel was moved five years ago to be replaced by the New Lenawee. She married Mr. Whitney in 1870 and for many vears they managed the Old Club, at St. Clair Flats, a water front social resort with an exclusive mem- bership from among the aristocracy of Detroit. Justus S. Stearns, owner of Hotel Stearns, Ludington, was _ presented with a commission as colonel on the staff of Governor Flem D. Sampson, of Kentucky, at a dinner given at Ho- tel Stearns recently. This recognition was given because of his work in de- veloping one of the obscure sections of Kentucky and supplying employ- ment for about 6,000 persons in that district through the operation of coal mines, a sawmill, oil wells and other properties. Mr. Stearns also conducts another Hotel Stearns, at Stearns, Kentucky. H. E. Hedler, of the Valley Inn, at Newaygo, is reported to be doing a very satisfactorv business on account of activities at Oxbow dam, which is located near there and is now under construction. Joseph P. Allen, proprietor of the Allendorf Hotel, at Holly, has peti- tioned the courts for the privilege of selling the hotel property. The Allen- dorf was operated for many vears by H. F. Barrett. who now owns and manages Hotel Barrett, at Lapeer. The Griswold Hotel, at Detroit, which was conducted for many vears by the late Fred Postal, has been taken over by L. G. Olsen and associates, and being greatly improved. The lobbv of the hotel, fronting on Griswold street, has been redecorated in a light- er tint, and the old registration and cashier’s desk at the back of same has been done away with and replaced with a modern walnut affair, upon the left of the main entrance. The smoke shop remains on the Griswold street side of the building, with an entrance off the lobby. The greatest change, however, has been made on the second floor. At the head of the stairs coming up from the lobby, is the men’s lounge. The woodwork is of a mahogany finish with silver striping. The walls are papered in light tints and heavily upholstered furniture in green leather adds to the effect. Every one of its 144 rooms has been decorated, and new furniture and carpets do much to add to its attractiveness and comfort. After ‘having been known as the Good- man House, Fred Postal took pos- session of same on a long term lease, thirty-five vears ago, and renamed it the Griswold. During the later years of his incumbency, R. B. Kernihan, now managing director of Hotel Bar- lum, and after him Seth E. Frymire, now resident manager of the Barlum, managed the property. For the past five years, until very recently, the ho- tel was managed successively by Joseph T. Sullivan, David Davis and William Stickles, the latter having been connected with same as a room clerk for thirty-five years. The Detroit Hotel Association enter- tained the Buffalo Hotel Association last week. On the program were such events as a luncheon at Hotel Norton- Palmer, Windsor, with the compli- ments of Preston D. Norton, a goif tournament, and a dinner in, the hall- room of the Prince Edward Hotel, with Manager Myron R. Gilbert as host. While there has been no official re- port from the Federal authorities con- cerning the results of the 1930 census, enough is known to show that hotel operation has come to be the leading industry of the country. Also that the average occupancy, big and little, is 75 per cent., which in the abstract means that the margin of profit has been very small. It is not belittling the profession to tell the truth about these figures. The hotels which are deserving, where needed, have done well, but thousands are on the rocks and must be converted into some other occupancy. While resort hotels are not possibly doing a normal business, owing to de- pression in business, there is no rea- son for believing that this tyne of ho- tel activity is lost forever. The re- sort business has been one of constant changes during the past few years, or, rather, since the introduction of the automobile as a means of transporta- tion, but other resources have been drawn out, and others will be. The tourist of -the future will undoubtedly be less inclined to demand special ser- vice, and if the operator keeps his es- tablishment in trim, he can meet com- petition unquiveringly. Out in California old direlects in the shape of automobiles are loaded upon barges, towed seaward and dumped into the ocean. Why cannot. old razor blades be dumped in the old surface water wells where once hung the famed and storied bucket? The Hotel Elkin, at Mt. Clemens, which has been under lease for the past three years, is now back under the management of the Elkin family, who know how to operate hotels, and do so successfully. The Elkin will be under the personal management of Joseph Elkin, assisted by his brother William, while the Olympic, another extensive proposition will be in charge of Max Elkin. The three brothers be- long to the younger generation of ho- CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION HOTEL CHIPPEWA HENRY M. NELSON, Manager uropean MANISTEE. MICH. Up-to-date Hotel with all Modern Conveniences—Elevator, Etc. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.”’ HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. HERKIMER HOTEL EUROPEAN Rates $1.25 to $2.50 RAYMOND G. REID, Mer. Cafe in connection. 313-337 Division Ave., South GRAND RAPIDS, MICH. CHARLES RENNER HOTELS Four Flags Hotel, Niles, Mich., in the picturesque St. Joseph Valley. Edgewater Club Hotel, St. Joseph, Mich., open from May to October. Both of these hotels are maintained on the high standard established by Mr. Renner. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND. Mar. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. R. D. McFADDEN, Mgr. HOTEL KERNS LARGEST HOTEL !N LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.5C up. E. S$. RICHARDSON, Proprietor NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—15@ Rooms with Private Bath. Buropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. The LaVerne Hotel Moderately priced. Rates $1.50 up. GEO. A. SOUTHERTON, Prop. BATTLE CREEK, MICHIGAN e Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms +.___ Lull in Notions Activity. The activity which marked the sale of notions during early months of the current year has subsided to some ex- tent. The drop in activity has been general and affects all items for cur- rent consumption. There has been a fair volume of orders, however, for specially packaged holiday items dur- ing the last ten days. Producers are looking forward to an active Fall busi- ness which they believe will develop after the first of next month and carry through until September. —_—__ e+ Know Your Groceries. One big sales executive said that a most effective way to hold the interest of the customer is to give him informa- tion about the goods he is buying. Far too many sales persons, he adds, know too little about the merchandise they are selling. Department stores have found by actual tests that sales of par- ‘ticular articles have increased from 30 to 200: per cent. after their sales forces had been given adequate information about such articles. Stetson To Make Women’s Hats. The John B. Stetson Co., manutac- urer of men’s hats, will begin the pro- duction of tailored town, travel and sports hats for women next month, according to an announcement made by George V. MacKinnon, president of the company. The hats will be com- pletely styled and marked for head sizes, he said. Felt hats will be made of one piece, as are men’s, and stitching together of crowns and brims will be eliminated, —-_— =]. Weather Balloons. Human beings cannot ascend to heights of ten or fifteen miles to ob- tain the scientific data which the Weather Bureau must have. There- The latest balloon used for this purpose is made of rubber. fore balloons are sent up. When it reaches a certain height, it is burst by the outward pres- sure of the gas it contains and the meteorograph falls to the ground with its record of atmospheric pressure, temperature, and humidity. Courtesies Pay. When customers purchase beets or carrots ask them if they want the tops left on. And they will appreciate your thoughtfulness in They seldom do. making their packages smaller and easier to carry. It will save paper and bags for you, too, Striving and driving bring thriving. Republican Hotel MILWAUKEE, WIS. Rates $1.50 up—with bath $2 up : Cafeteria, Cafe, Sandwich Shop | in connection ¢ ° Hotel Hermitage European Grand Rapids, Mich. RATES: Room and Bath $1.50 - $2 JOHN MORAN, Mgr. DRUGS Michigan Board of Pharmacy. President—J. Edward Richardson, De- troit Vice-Pres.—Orville Hoxie, Grand Rap- ids. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. a Michigan State Pharmaceutical a Association. President—John J. Watters, Saginaw. First Vice-President—Alexander Reid, Detroit. Second Vice-President — F. H. Taft, Lansing. Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding, Yale. Soda Fountain and Ice Cream Profits. At the recent meeting of the Massa- chusetts State Pharmaceutical Associa- tion, Professor Doherty gave abstracts from the survey report on soda foun- tain and ice cream profits, prepared by the College of Business Administration of Boston University for the Massa- chusetts Pharmaceutical Association and the New England Association of Ice Cream Manufacturers. The copyrighted survey, which is the second, the first having been published January, 1929, is published in booklet form and is for sale at a nominal price Research, 525 also by Bureau of Business street, holds the copyright. Boylston 3oston, which The features to which special atten- tion has been called are: Profitable Ice Cream Merchandising, recommenda- tions, purposes of the survey and meth- ods used, experiences in stores, profit- able merchandising of ice cream, serv- ing and care of ice cream, merchandis- ing store-packed carry-out packages, merchandising factory filled packages, merchandising ice cream for profit. Section Five, 2 most important sec- tion, although, perhaps, not more so than others, is as follows: Ice cream and allied soda fountain commodities are healthful and highly nutritive, but the strongest factors in building sales are quality, taste, ap- pearance, and the refreshing character of the ice and the materials served with it. Many commodities can be sold pri- cream marily on the basis of convenienc or price, but in the soda and ice cream business large value and large profits come primarily from satisfied custom- ers who return and bring their friends. While price is a factor in attracting soda fountain patrons, a dealer need worry but little about price competi- tion, service or better quality material is used. The dealer’s major problem is to keep ahead of competitors, not by sals or cut prices, but by setting a high standard of dependable, unvarying, day-to-day service to attract permanent patrons who desire this kind of service. Many dealers fail in this because they lack the vision and the courage to insist on the constant maintenance of high stan- dards both in material and service. To build sales volume on cut prices is a mistake. Cut price trade is fickle. Customers attracted by cut prices are often misled by advertising and other forced appeal. They transfer their trade frequently from store to store. except where better MICHIGAN It is always a question whether they buy much at any one store. First in iniportance among the fac- tors essential to “repeat” sales volume Good materials make foun- tains popular. is quality. Interior ice cream or poor syrups produce insipid sodas and sundaes. The dealer who allows the should not expect to build up a permanent trade of sufficient size at profitable prices. use of inferior materials When a customer enters a store he The of the serving should please and de- light him, Not cream be of the right type and grade anticipates satisfaction. quality only must the ice but all other materials used should be of the same uniform quality. The following factors are essential for serving high quality ice cream: 1. Use the best quality of extracts with full bodied syrups. 2. Soda water should be thorough- ly chilled and fully charged. This gives life, sparkle and zest to servings. 3. Whole milk or cream adds rich- ness to servings. 4. Nuts, fruits and other dressings of the same high quality as the other ingredients. The quality of service should be con- sistent with the quality of materials. Quality is not necessarily expensive, need to be fresh, Frequently it is merely a matter of knowledge, of judgment, of discrimina- tion coupled with painstaking care and supervision. Often it is also a matter of energy, force of character and in- tegrity rather than added cost. The vital importance of care in mak- ing and in dispensing cannot be over- emphasized. Hit or miss methods drive trade away. vice will disappoint and displease. Experience demonstrates conclusive- Indifferent, careless ser- ly that appearance is an important fac- tor in Since tomers receive the majority of their impressions through their eyes, it is vital that every part of the soda foun- tain and every phase of mixing and serving be studied from the point of view of its appearance and the effect it creates in the mind of the customer. and perfect sanitation are essential both to appear- ance and to quality. Nothing influencing sales. cus- Neatness, cleanliness, come within the range of the customer’s vision which should may cause a disagreeable impression or raise any question in his mind re- garding either the cleanliness or the Not only must the appearance of the fountain be at- tractive but other parts of the store should be in harmony. Specifically, the customer notices on entering: 1. General neatness, cleanliness and orderliness of fountain and the store. 2. Lighting, ventilating and tempe- rature. 3. Condition of floor and ceiling. 4, Odors. 5. Appearance, manners, habits and quality of the service. cleanliness of employes. 6. ‘Cleanness of glasses, containers and mixers, 7. Pleasing colors and color com- binations in decorations and in dis- plays. Merchandise should be neatly ar- TRADESMAN ranged on the shelves and attractively displayed, without crowding, in show- cases and on counters. The store, par- ticularly the portion around the foun- tain, should be brightly but not glar- ingly lighted. The service bar must be kept clear. Only the snould be used for decorative displays. These should not interfere with easy access to service equipment, such as back “bar electric mixers, juice extractors and dispensing containers, The customer’s opinion of the foun- tain is influenced largely by the ap- pearance of the employes who handle soda fountain materials. Customers fountain attended by neat, clean, wholesome, well-mannered em- prefer a ployes, These factors are of more importance than experience and training. Frequently inexperienced dis- Unfortun- ately, many experienced dispensers ac- unpleasant and_ unsatisfactory The experienced and skillful dispenser will drive away trade quickly if he is slovenly or otherwise unattractive. is a detriment and costs more in loss of trade than any wages would justify. in dispensing pensers can be eliminated. quire habits. most Any clerk of this type economy in his Inefficient help is expensive at any price. Dispensers have access to mon- ey and materials. They can easily lose, waste or misappropriate more than enough to offset the few dollars a week difference in salary. A well-trained dispenser requires less supervision than a poorly-trained dis- penser, does better work, makes fewer July 23, 1936 mistakes, and gives more satisfaction to the customers, Each dealer should work out for him- self a definite schedule of training and instruction to ensure that dispensers know exactly how work is to be per- formed, A good dispenser is a merchandising asset. By offering explanations about the make-up of special dishes and by giving suggestions to hesitant or un- decided customers, he can increase the sale of fountain delicacies. Teach him to feature the higher-priced drinks and sundaes: the ordinary drinks will take care of themselves. Ventilation must be change the air frequently and keep the atmosphere fresh and free from stale odors. People do not like to drink soda in an atmosphere of stale tobacco smoke or other accumulated odors indicative of poor ventilation, Tt is impossible to maintain the at- tractive appearance of the soda foun- tain except through scrupulous clean- such as to liness, Absolute cleanliness, so vital to the securing of trade, can be secured only by thorough, daily, systematic cleaning. A store and its merchandise soon begin to show the ill effects of spas- modic, hit-or-miss cleaning. Frequent- ly this is the chief difference between the store attracting the better type of trade and the one which has to con- tent itself with ordinary patronage. Each dealer should work out and put into effect a daily routine for cleaning, replenishing and rearranging the foun- tain. TWO FAMOUS ERA™DS, KNOWN FOR QUALITY WHEREVER MEN BUY CIGARS THESE LEADING QUALITY CIGARS ARE GOOD CIGARS TO TIE TO Distributed Throughout Michigan by Lee & Cady a ae i ae italiane atts Ba esis —— Decisicyelnsaniibaaeen, ttm asieg, ' July 23, 1930 MICHIGAN TrADESMAN The successful mixing and serving of soda fountain drinks depends on many factors. The customer should be made to feel that his trade is appre- ciated and that the dispenser enjoys serving him. Everything within the range of the customer’s vision should convey the impression that he will se- cure delicious pleasing sodas and ice cream, It is essential to successful, pleasing service that each store have carefully worked-out recipes or formulas indi- cating exact quantities, combinations and order of mixing. Clerks must be carefully and thor- oughly trained in the exact methods and standards to be observed. Develop speed accuracy of service. During the rush hour avoid shouting; avoid slipshod methods. and ——_-> » ~~ - Late Business News. Preliminary figures for half the population of the country report a jobless total of 1,200,000 persons who are able and accustomed to work but unable to find employment. ‘Returns from a quarter of the population show- ed the same ratio of persons without work. “Market Week” in women’s apparel industries began in New York last Tuesday night under the direction of 1,500 retail buyers, executives and manufacturers’ representatives inspir- ed by a purpose to make style em- phasis the means of putting the indus- try on a sounder basis. Leading gasoline distributors on the Pacific Coast’ have restored this week the service station price level prevail- ing before the price war which began a month ago in ‘that section of the country, evidence that differences in the industry there have been com- posed. A departure in chain store practice is seen in the announcement by the Great Atlantic & Pacific Tea of the opening next week in Philadelphia of the largest store among the company’s fifteen-odd thousand units. The store, situated in the busy Sixty-ninth street shopping district, has capacity for a volume of a million dollars a year or more. The called a three-day convention in Chi- cago beginning September 29 to dis- chain store association has cuss the tendency among state legisla- tures to pass sales tax laws. The Kentucky act, which grades a sales tax sharply, has started a_ fashion which other states show a disposition to adopt. Secretary “the cent reduction in prices is not a cause of the ‘business recession but a result of it.’ He adds, in a statement pub- lished this week, that lowered prices Lamont thinks re- are a palliative of recession because they enable producers to sell goods and keep labor employed. more Selling Ammonia Chips. Although the annual spring house- cleaning period has been completed by still the clothes the windows scrubbed, the housewife, must be laundered, washed, must be floors and = many other things requiring soap, soap chips, ammonia, disinfectants, and such items have to be done yet. Bear this in mind as vou are waiting on your trade and mention these items to your custom- ers. Covering a Pillar. An unsightly pillar located near the center of their worried Burns & Brassie, retailers in Chicago, until they covered it with an shop for some time attractive display case containing mer- chandise of various types. Not only has the case taken away the ugliness of the pillar, but it has also succeeded in increasing sales in the items dis- played, ELECTRIC FANS, VACUUM JUGS, PICNIC SUPPLIES, FLASHLIGHTS, BATHING CAPS, WATER WINGS, SPORT VISORS, SPONGES, TOILET GOODS, in our sample room. Grand Rapids WE ALSO WHOLESALE VACUUM BOTTLES, FILMS, COMPLETE LINE OF SODA FOUNTAIN SUPPLIES, BATHING SUPPLIES, INSECTICIDES, MINERAL WATERS, CARBONATED DRINKS, CHAMOIS SKINS, See us about Store Fixtures. Also complete line of ROGER’S Brushing Lacquer, House F’aints, Varnishes. Complete display CWT oO Hazeltine & Perkins Drug Co. Michigan JUICE EXTRACTORS, KODAKS, ELECTRIC LANTERNS, BATHING SHOES PERFUMES, OFFICE SUPPLIES. Manistee WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. Acids Boric (Powd.)-_ 10 @ 20 Borie (Xtal) -.10 @ 20 Carholie = - 38 @ 44 OCuthio’ oe 52 @ 66 Muriatic ... 2-2 314 @ 8 Nitric =. § @ 15 Oxaiien 2 ko 15 @ 2 Sulphurie 8%4@Q@ 8 Tavtarie _._...... 52 @ G40 Ammonia Water, 26 dee... 07 @ 18 Water, 18 deze... 06 «@ «15 Water, 14 deze... 5%@ 13 Carbonate _..._. 20° @ 26 Chloride (Gran.) 08 @ 18 Balsams Coneia _....... 1 00@1 25 Fir (Canada) —. 2 75@3 00 Fir (Oregon) __ 65@1 00 Por 20 3 25@3 50 oh Go 2 00@2 25 Barks Cassia (ordinary). 25@ 30 Cassia (Saigon) -- 50@ 60 Sassafras (pw. 60c) @ 50 Soap Cut (powd.) ee ee 20@ 30 Berries Cuben 222 90 Bish oe 25 GUnIpPer .__.. 20 Prickly Ash 13 Extracts Picorice ._......._ 60@ 75 Licorice, powd. __ 60@ 70 Flowers Armica 2 75@ 80 Chamomile Ged.) 380@ 40 Chamomile Rom. @1 25 Gums Acacia, Ist @ 60 Acacia, gid _._.. @w 50 Acacia, Sorts _-. 385@ 4u Acacia, Powdered 4uw i Aloes (Barb Pow) 30@ 4o Aloes (Cape Pow.) z5w 35 Aloes (Soc. Pow.) «dw sv Asafoetida dV@ be Pow. (oe yu@1 Ou Camphor nT Guaiacg ooo @ by Guaiac, powd ___ “4 ING @1 25 Kino, powdered__ al 4s Mivrrn i tel lo Myrrna, powdcred @i 25 Opium, vowd. 21 00@21 .0 Opium, gran. 21 00@21 ay Shellac, Oranze j5u@ bd Shellac, White 53@ iv Tragacanth, pow. @i 73 Tragacanth ____ 2 00@2 35 Turpentine ______ Ww 30 Insecticides Arsenie 2. OS@ 20 Blue Vitriol, bbl. @ O07 Blue Vitriol, less 08@ 15 Bordea. Mix Dry 124%@ 23 Hellebore, White powdered ______ 15@ 25 Insect Powder__ 47%@ 60 Lead Arsenate, Po. 131%4@27 Lime and Sulphur Dry 2 09@ 23 Paris Green ____ 264%4W@46% Leaves Buehw 2 @ 90 Buchu, powdered @1 00 Sage, Bulk ______ 25@ 30 Sage, %4 loose __ @ 40 Sage, powdered__ @ 3d Senna, Alex. _._._. 50@ 75 Senna, T.nn. pow. 30@ 35 Uva Orsi . 20@ 25 Oils Almonds, Bitter, Cre 7 50@7 75 Almonds, Bitter, artificial .__. 3 00@3 25 Almonds, Sweet, CRUG 1 50@1 80 Almonds, Sweet, imitation -___ 1 00@1 25 Amber, crude __ 1 00@1 25 Amber, rectified 1 50@1 75 Anise) 22 2 00@2 25 Bergamont ____ 6 50@7 00 Cajeput —-- 2. 00@2 25 Cassia. 3 60@3S 26 Castor 0.8 1 55@1 80 Cedar Leaf _____ 2 W@2 25 Citronella ______ 1 00@1 20 Cloves 22 4 00@4 2 Cocoanut. _ 274%4@ 35 Cod Liver ___.- 1 40@2 00 Croton 6 00@6 25 Cotton Seed -_-. 1 35@1 50 GCubebs ________ '5 00@5 25 Piserom 205 4 00@4 25 Eucalyptus _____ 1 25@1 50 Hemlock, pure__ 2 00@2 25 Juniper Berries. 4 50@4 75 Juniper Wood — 1 50@1 75 Lard, extra ._.. 1 55@1 65 Lard. No. 1 .__.. | 25@? 40 Lavender Flow__ 6 00@6 25 Lavender Gar'n_ 1 25@1 50 EPemon ......... 4 00704 25 Linseed, raw, bbl. @1 12 Linseed, boiled, bbl. @1 15 Linseed, bld. less 1 22@1 35 Linseed, raw,less 1 19@1 32 Mustard, artifil. oz. @ 35 Neatsfoot _.._._ 1 25@1 35 Olive, pure ____ 4 00@5 00 Olive, Malaga, yellow 2.20. 3 00@3 50 Olive, Malaga, srocn 2 85@3 25 Orange, Sweet 6 00@6 25 Origanum, pure_ @2 50 Origanum, com’l 1 00@1 20 Pennyroyal __.. 3 00@3 25 Beppermint —-__. 5 50@5 70 Rose, pure ____ 13 50@14 00 Rosemary Flows 1 25@1 50 Sandelwood, E. 5 12 50@12 75 Sassafras, true 2 00@2 25 Sassafras, arti'l 75@1 00 Spearmint ______ 7 00@7 25 Sperm ....._ | 3 60@1 76 Pane 7 0O@7 25 Tar USP 65@ 75 Turpentine, bbh _. @ 59 Turpentine, less 60@ 73 \Wintergreen, lege 2 6 00@6 25 Wintergreen, sweet Bireh oo -- 3 00@3 25 WW ntergreen, art 75@1 00 Worm Seed ____ 4 50@4 75 Wormwood, oz. __ @1 50 Potassium Bicarbonate ____. 35@ 40 Bichromate _____ 1n@ 2 0G 69@ 85 Bromide 54@ 71 Chlorate, grand. 21@ 28 Chlorate, powd. 16@ 23 or Xiai 1.@ 24 Cyanite 30@ 90 Touide _.._ | 4 06@4 28 Vermanganate 224%6@ 35 Prussiate, yellow 35@ 45 Prussiate, red __ @-7 Sulp. ale ao Soe | 40 Roots Alkaneét | 30@ 35 Blood, powdered. 40@ 45 Colamus 0. eke) Sh Ilecampane, pwd. 20% 30 Gentian, powd. _ 20@ 30 Gi..ger, African, powdered ____ 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jama.ea, powdered _____ 45@ 60 Goldenseal, pow. 6 00@6 50 Ipecac, powd. __ 5 50@6 00 Licorice = 35@ 40 Licorice, powd._. 20@ 30 Orris, powdered. 45@ 50 Poke, powdered_. 35@ 40 Rhubarb, powd. __ @1 00 tosinwood, powd. 50 Sarsaparilla, Hond. Ground o.0. @1 10 Sarsaparilla, Mexic. @ 60 SqQuilg (220 35@ 40 Squills, powdered 70@ 80 Tumeric, powd.__ 20@ 25 Valerian, powd.__ @1 00 Seeds Amise: (2 @ 35 Anise, powdered 35@ 40 Bird. §§ 2 0. 3@ 7 Canary 220 10@ 16 Caraway, Po. 30 25@ 30 Cardamon ______ 2 50@2 75 Corlander pow. .40 30@ 25 Dill 1 20 Fennell 50 Flax 15 Flax, ground 9%@ 15 Foenugreek, pwd. 15@ 25 Heap oo 8@ 15 Lobel'a, powd. _. @1 30 Mustard, yellow 17@ 25 Musard, black__. 20@ 25 Ponpy oo 15@ 30 Quince 1 75@2 00 Sabadilla ._. 45@ 50 Sunflower 12@ 18 Worm, American 30@ 40 Worm, Lavant _ 6 50@7 00 Tinctures Aconite .... @1 80 Algese @1 56 Asafoetida 2 28 Arviea @1 50 Belladonna @1 44 Benzoin __._.___ @2 28 Benzoin Comp’d_ @2 muchG _.. ee @2 Cantharides ____ @2 Capsicum — @2 Cateehu @1 Cinchana @2 Colchicum _.__ @1 Cubebs .... a @2 Digitalis | @2 Gentian _ @1 Guage @2 Guaiac, Ammon._ @2 lo@ine . | @1 lodine, Colorless. @1 5 fron, Cig. 2. @1 Ring 0 @1 Myrrh 2 @2 Nux Vomica —__ @1 Oia @5 Opium, Camp. __ @1 Opium, Deodorz’d @5 Rhabarh @1 Paints Lead, red dry __ 13% @144 Lead, white dry 13% @144 Lead, white oil 138% @144 Ochre, yellow bbl. @ 2% Ochre, yellow less 3@ 6 Red Venet’n Am. 3%@ 7 Red Venet’n Eng. 4@ 8 Putty 20 5@ 8 Whiting, bbl. _. @ 4% Whiting 5%@10 L. H. P. Prep... 3 80@3 00 Rogers Prep. 2 80@3 00 Msceillaneous Acetanalid ______ 57 75 Slum 06@ 1 Alum. powd. and round 5 Bismuth, Subni- = Wate 2 2 Borax xtal or —e powdered 06@ 13 Cantharides, po. 1 25@1 50 Cafomel 2 72@2 2 Capsicum, pow'd 62@ 75 Carming 8 00@9 00 Cassia Buds ____ 30@ 40 Cloves 2 40@ 50 Chalk Prepared__ 14@ 16 Chloroform __ ae 47@ 54 Cuoral Hydrate 1 20W1 50 Cocame 12 85@13 50 Cocoa Butter ___ 60@ 90 Corks, list, less 30710 to Copperas SNE “on Copperas, Powd. 4@ 10 Corrosive Sublm 2 25q@2 3y Cream Tartar __ 8d@ 45 Cuttle bone 40@ 50 Eetvrme = | 6@ 15 Dover's Powder 4 0U@4 50 winery, AU Nos. 10@ 15 lumery, Powdered @ 15 Kyso.n Salts, bbls. @034% eth Salts, less 3%@ 10 “rgot, powdered __ @ lake, White __ BO. 2 Formaldehyde, Ib. 12@ 35 Gelatine 80@ 90 Glassware, less "BS % Glassware, full case 60%. Glauber Salts, bbl. @02% Glauber Salts less 04@ 10 Glue, Brown ____ 20@ 30 Glue, Brown Grd 16@ 22 Glue, White ____ 27%@ 35 Glue, White grd. 25@ 35 Glycerine ___~__ 17%@ 40 Hops ie 75@ 95 fodime = 6 45@7 00 lodeform __ 8 00@8 30 Lead Acetate __ 20@ 30 Mace @1 50 Mace powdered__ @1 60 Menthe! 00@8 00 Morphine 13 58@14 33 Nux Vomica ___ @ 30 Nux Vomica, pow. 15@ 25 Pepper, black, pw. 45@ 55 Pepper, White, p. 75@ 35 Pitch, Burgundy_ 20@ 25 Quassia poet 12@ 15 Quinine, 5 oz. cans @ 60 Rochelle Salts 28@ 35 Saccharine _____ 2 60@2 75 Salt Peter 11@ 32 Seidlitz Mixture 30@ 40 Soap, Sreen __.. 15@ 30 Soap, mott cast __ @ 25 Soap. white Castile, ae 015 aay white Castile oe ess, per bar __ @ Soda Ash ae As 10 Soda Bicarbonate 3%@ 10 Soda, See, 02%@ 08 Spirits Camphor @1 20 Sulphur, roll ____ 4@ ll Sulphur, Subl. __ 4%@ 10 Tamarinds 20@ 25 Tartar Emetic __ 70@ 75 Turpentine, Ven. 50@ 75 Vanilla Ex. pure 1 50@2 00 Venilla Ex. pure 2 25@2 50 Zinc Sulphate __ 06@ 11 Webster Cigar Co. Brands Websterettes ______ 38 50 Cincos ree tere ei 38 50 Webster Cadillacs __ 75 00 Golden Wedding Panatellas __ 75 00 Commodore _________ 5 00 MICHIGAN TRADESMAN July 23, 1930 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues = ADVANCED DECLINED Lamb Mutton Pork Smoked Meats AMMONIA Kaffe Hag, 12 1-lb Strawberries Parsons, 64 oz. ------ 2 95 pang 265 a 15. No. 22 eee 50 Parsons, 32 oz. ------ 335 All Bran, 16 oz. _---- 225 Moo 1 3 00 Parsons, 18 0z. ------ 420 All Bran, 10 oz. ------ 270 Marcellus, No. 2 ----_ 3 25 Parsons, 10 oz. ------ 270 All Bran, % oz. ---. 2 00 Pride of Mich. No. 2_. 3 75 Parsons. 6 0z. __---- 1 80 MICA AXLE ener 48, 1 Ib. 24, 3 Ib. 10 1b. pails, per doz. 9 40 15 lb. pails, per doz. 12 60 25 Ib. pails, per doz. 19 15 25 Ib. pails, per doz. 19 15 APPLE BUTTER Quaker, 24-21 0z., doz. 2 15 Quaker, 12-38 0z., doz. 2 35 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Royal, 10c, doz. Royal, 4 0z, doz. Royal, 6 oz., doz. ---- 2 50 Royal, 12 0z., doz. -- 4 95 Royal, 5 -. ee 25 40 Calumet, oz., doz. 95 Calumet, g oz., doz. 1 85 Calumet, 16 0z., doz. 3 25 Calumet, 5 lb., doz. 12 10 Calumet, 10 Ib., doz. 18 60 Rumford, 10c, per doz. 95 Rumford. 8 oz.. doz. 1 85 Rum/“ord. 12 oz. doz. 2 40 Rumford, 5 Ib.. doz. 12 50 K. C. Brand Per case 10c size, 4 15c size, 4 zuc size, 4 doz. 4 2 25¢e size. - size, size. . “tb. size, % ” = 6 16 BLEACHER CLEANSER Lizzie, 16 oz., 128 ---- 215 BLUING Am. Ball,36-1 oz.,cart. Quaker, 1% 0z.. Non- freeze, dozen Boy Blue, 36s, per Cs. Perfumed Bluing Lizette, 4 oz. 12s -- Lizette, 4 0z., 248 -- 1 Lizette, 10 oz., 12s -- 1 Lizette, 10 oz., 24s -- 2 BEANS and PEAS 100 lb. bag Brown Swedish Beans 9 00 Pinto Beans 9 25 Red Kdney Beans -- 9 75 White H’d P. Beans 7 75 Col. Lima Beans ---- 14 50 Black Eye Beans -- 16 00 ~~ Split Peas, Yellow -- 8 00 Split Peas, Green ---- 9 00 Seotch Peas ---------- 6 25 cing . n Ann, No an — Bo eo 1 36 White Flame, No. 1 and 2, doz. -------- 2 26 BOTTLE CAPS Dbl. Lacquor, 1 =_— pkg., per brane gro BR Bea EAST. ‘FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes. No. 124 2 &5 kg., per gross ---- 16 Pep Nn. 324. ___-_- 2 70 Pep, No. 202 --.----- 2 00 Krumbles. No. 424 --- 2 76 _Bran Flakes, No. 624 2 45 Bran Flakes. No. 602 1! 50 Rice Krispies & oz. -- 2 7% Rice ,iox 1 Post Brands. Grape-Nuts, 248 ------ Grape-Nuts, 100s ---- Instant Postum, No. 8 Instant Postum, No. 10 Postum Cereal, No. 0 Post Toasties. 368 -- Post Toasties, 24s -- Post's Bran, 248 Pills Bran, 128 ------- Roman Meal, 12-2 tb._ Cream Wheat, 18 Cream Barley, 18 ---- Ralston Food, Maple Flakes, 24 Rainbow Corn Fla., 36 silver Flake Oats, 18s Silver Flake Oats, 12s 90 lb. Jute Bulk Oats, -——-- bag Ralston New Oata, 24 Ralston New Oata, 12 Shred. Wheat Bis., 368 Shred. Wheat Bis., ms OS 4 ps C9 BY CO BO 4 09 BO > GO CO 60 OS 9 ne ft OLY Triscuit, 248 ---------- 0 Wheatena, 188 ----- 2 i. BROOMS Jewell, doz. Standard Parlor, 23 Ib. 8 25 Fancy Parlor, 23 lb.-- 9 25 fx. Fancy Parlor 25 lb. 9 75 Ex. Fcy. Parlor 26 lb. _ - Toy —----------—------ 5 Whisk, No. 3 --------- 2 75 BRUSHES Scrub Solid Back, 8 in. ---- 1 50 Solid Back, 1 in. ---- “9 Pointed Ends -------- 1 25 Stove a Shaker --------------- No. 50 ------------- __ 2 00 Peerless -------------- 2 60 Shoe i. No. 4-0 --------------- No. 2-0 -------------- 3 00 BUTTER COLOR Dandelion ------------ 2 85 CANDLES Electric Light, 40 |bs. 12.1 Plumber, 40 ie 2 12.8 Paraffine, 6s --------- 14% Paraffine, 128 ------- 14% Wicking -------------- 40 Tudor, 6s. per box -- 30 CANNED FRUITS Hart Brand Apples No, 19 _._.- __-_ 5 76 Blackberries No 2 22 3 75 Pride of Michigan ---- 3 25 Cherries Mich. red, No. 10 32 BO Red, No. 10 --------- 13 00 Red, Nog ee 4 25 2 Pride of Mich. No. 2-- 3 65 Marcellus Red 3 2 Special Pie ~---------- 2 70 Whole White ~-------- 3 Gooseberries 19 oz. glass 5 Pride of Mich. No. 2% 4 20 Plums : Grand Duke, No. 2%4-- 3 25 Yellow Eggs No. 2%-- 3 25 Black Raspberries Ne 2 3:75 Pride of Mich. No. 2-- 3 25 Pride of Mich. No. 1_- 2 35 Red Raspberries 78 : ie B 26 ee 3 4 he me. 2 37 Pride of Mich. No. 2-- 4 26 CANNED FISH Clam Ch'der, 10% oz. Clam Chowder, No. 2_ Clams, Steamed. No. 1 Clams, Minced, No. % Finnan Haddie, 10 oz. Clam Bouillon, 7 oz. Chicken Haddie, No. 1 Fish Flakes, small —_ Cod Fish Cake, 10 oz. Cove Oysers, 5 oz —- Onn Hr bd wewnmwnrre a an Lobster, No. 4%, Star 2 90 Shrimp, 1, wet ------ 00 Sard’s, % Oil, Key -. 6 10 Sard’s, 4 Oil, Key -- Sardines, % Oil, k’less 4 76 Salmon, Red Alaska__ 3 35 Salmon, Med. Alaska 2 60 Salmon, Pink, Alaska 1 95 Sardines, Im. \%, we er Sardines, Im., %, Sardines, Cal. -_ 1 33@2 3 Tuna, %, Curtis, doz. 3 60 Tuna, %s, Curtis, doz. 2 20 Tuna, % Blue Fin -- 2 25 Tuna. 1s, Curtis. doz. 7 00 a Se ° CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Beef, No 1, Corned -_ Beef No. 1, Roast -_ Beef, 2 ou, Qua, sli. Beef, 3% oz. Qua. sili. Beef, 5 oz., Am. Sliced Beef, No. 1, B’nut, sli. Beefsteak & Onions, 8s Chili Con Car., 1s --- Deviled Ham, %s ---- ee or Pe ) to a Deviled Ham, %s _--- 2 85 Hamburg Steak & Onions, No. 1 ~----- 3 15 Potted Beef, 4 oz. __-- 1 10 Potted Meat, % Libby 52 Potted Meat, % Libby 90 Potted Meat. % Qua. 85 Potted Ham, Gen. % 1 45 Vienna Saus., No. % 1 45 Vienna Sausage, Qua. 965 Veal Loaf, Medium -- 2 25 Baked Beans Campbells _---------- 1 05 Quaker, 16 oz. ------ 85 Fremont, No. Z ------ 1 25 Snider, No. 1 ..------ 1 10 Snider, No. 2 -------- 1 25 Van Camp. small ---- 90 Van Camp, med. __-- 1 15 CANNED VEGETABLES Hart Brand Baked Beans Medium, Plain or Sau. 85 No. 10, Sauce. —-.-_. 6 00 Lima Beans Little Little Quaker, No. 10-14 00 Little Quaker, No. 1-- 1 95 Baby, No. 2 Baby, No. 1... -— 1 95 Pride of Mich. Marcellus, No. o Kidney Beans No. 1) 2 6 50 No. 5 a ee 3 70 No: 2 2 1 30 Ne. 1 90 String Beans Little Dot, No. 2 Little Dot, No. 1 ---- Little Quaker, No. 1_. Little Quaker, No. 2__ Choice Whole, No. 3 2 2 3 3 Choice Whole, No. 1_. 1 80 10 2 1 1 8 Choice Whole No. 2.. 2 60 Cut No. 10 75 Cut. Ne? 0 Cut, No. 1 Pride of Mich. No. 2__ Marcellus, No. 2 Marcellus, No. Wax Beans Little Dot, No. 2 -.-. 2 80 Little Dot, No. 1 ---. 2 10 Little Quaker, No. 2__ 2 70 Little Quaker, No. 1_. 1 95 Choice Whole, No. Choice Whole, No. Choice Whole, No. Cut, No. 10... 10 75 Cut: No: 2 oo 15 Cut Ne. 2 45 1 Pride of Michigan -- : 75 Marcellus Cut, No. 10_ 8 50 Beets Small, No. 24% —----- 3 00 Etxra Small, No. 2 -- 3 00 Fancy Small No. 2 ~~ 2 50 Pride of Michigan -- 2 25 Marcellus Cut, No. 10_ 6 75 Marcel. Whole, No. 2% 1 85 Carrots Diced, No. 2 —_-----— 1 40 Diced, No. 10 ~------- 7 00 Corn Golden Ban., No. 3_- 3 60 Golden Ban., No. 2-- 2 60 Golden Ban., No. 10-10 75 Little Dot, No. 2 ---- Little Quaker, No. 2_ Little Quaker, No. 1- Country, Gen., No. 1-- Country Gen. No. 2-- Pride of Mich., No. 5_ Pride of Mich., No. 2_ Pride of Mich., No. 1- Marcellus, No. 5 Marcellus, No. 2 —--- Marcellus, No. 1 ---- Fancy Crosby, No. 2.. Rete eRe Oe ee ee a1 S$ Fancy Crosby, No. 1-. 1 45 Peas Little Dot, No. 2 ---- 2 75 Little Dot, No. 1 ---- 1 90 Little Quaker, No. Little Quaker, No. Little Quaker, No. 1__ 1 75 Sifted E. June, No. Sifted E. June, No. 5-- Sifted E. June No. 2_- Sifted E. June, No. 1-- Belle of Hart, No. 2_- Pride of Mich., No. 10_ Pride of Mich., No. 2-_ Gilman E. June, No. 2 Marcel., E. June, No. 2 1 40 Marcel., E. June, No. 5 4 50 Marcel., E. Ju., No. 10 7 50 Templar E. Ju., No. 2 Templar E. Ju., No. 10 NRA Pe eR Obe pO «1 o Pumpkin No 5 50 NO: 25 2 1 80 Ne; 2 oo 1 45 Marcellus, No. 19 ---- 4 50 Marcellus, No. 2% --- 1 40 Marcellus No. 2 ----- 116 Sauerkraut No. 10 22 5 00 No. 246 2200 1 60 No. 2) 2 1 25 Spinach INO: 236 222 2 50 ING) 2) 1 90 Squash Boston, No. 3 -------- 1 80 Succotash Golden Bantum, No. 2 2 75 Little Dot, No. 2 ---- 2 55 Little Quaker --_------ 2 40 Pride of Michigan -_-- 2 15 Tomatoes o. 2 Pride of Mich., No. 2% 2 28 Pride of Mich., No. 2__ 1 50 CATSUP. Beech-Nut, small __-- 1 Beech-Nut, large -_-. 2 Lily of Valley, 14 oz.__ 2 Lily of Valley, 4 pint 1 65 Sniders, 8 oz. 1 2 4 Sniders, 16 oz. ------ 35 Quaker, 10 oz. --__-- 35 Quaker, 14 oz. ------ 1 80 Quaker, Galon Glass 12 50 Quaker, Gallon Tin -_ 8 50 CHILI SAUCE Snider, 16 oz. -------- 15 Snider, 8 ez. 2 = - 2 20 Lilly Valley, 8 oz. ~~ 2 25 Lilly Valley, 14 oz. -. 3 25 OYSTER COCKTAIL Sniders, 16 oz. ~------ 3 15 Sniders, 8 oz. ------ 2 20 CHEESE Roguefort. 2. 62 Pimento, small tins__ 1 65 Wisconsin Daisy ------ 21 Wisconsin Flat -------- 21 New York June -__---- 34 Sap Sae0 oo 40 SSriCk 2 23 Michigan Flats -_--_--- 20 Michigan Daisies ------ 20 Wisconsin Long Horn__ 21 2 Imported Leyden —___--- 8 1 lb. Limburger ------- 30 Imported Swiss -_------ 58 Kraft Pimento Loaf --_ 30 Kraft American Loaf _. 28 Kraft Brick Loaf -_--- 28 Kraft Swiss Loaf __-_- 35 Kraft Old Eng. Loaf__ 46 Kraft, Pimento, % Ib. 2 25 Kraft, American. % Ib. 2 25 Kraft Brick, % Ib. -_ 2 25 Kraft Limburger,%% Ib. 2 25 Kraft Swiss, Ib. __ 2 36 CHEWING GUM Adams Black Jack ---. 65 Adams Bloodberry ---- 6d Adams Dentyne 2 Adams Calif. Fruit -- 65 Adams Sen Sen ------ 65 Beeman’s Pepsin ------ 6d Beechnut Wintergreen_ Beechnut Peppermint-- Beechnut Spearmint -- Doublemint Peppermint, Wrigleys -- 65 Spearmint, Wrigleys -- - Juicy Fruit —~ Krigley’s P-K -.--~---- és Zeno) 65 Teaperry -.----.. 65 COCOA a \ = f \ eves \ 1 ao ma . y \ NY — Droste’s Dutch, 1 Ib._- 8 50 Droste’s Dutch, % lb. 4 80 Droste’s Dutch, % Ib. 2 35 Droste’s Dutch, 5 lb. 60 Checolate Apples ---- 4 50 Pastelles, No. 1 ---- 12 60 Pastelles, 4% lb. ~----- 6 60 Pains De Cafe ------- 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles _----- 2 15 1 Ib. _— Tin Bon Bons 22 18 00 7 oz. Rome Tin Bon Be 9 00 13 oz. Creme De Cara- gue.) 22 13 20 12 oz. Rosaces ------- 10 80 % lb. Rosaces -------- 7 80 ¥% Ib. Pastelles ----- 3 40 Langres De Chats -. 4 80 CHOCOLATE Baker, Caracas, %s ---- 37 Baker, Caracas, 4s ---. 35 SLOTHES LINE FPemp, 50 ft. --. 2 00@2 25 — Cotton, BO ft. , 25 3 50@4 00 Braided, 50 MH. 2 25 Sash Cord -_---- 2 as 00 COFFEE ROASTED Blodgett-Beckley Co. Old Master —.._----- 40 Lee & Cady 1 Ib. Package Melrose: 20 30 TAberty 2-2 oo 18 Quaker 2 oe 33 Nearow (202250. 32 Morton House 40 Beno 31 Royal Club 20 27 Imperial. ooo oo = Majestic 2222 0 Boston Breakfast Blend 28 McLaughlin’s Kept-Fresh Coffee Extracts M. Y¥., per 100 _.___- 12 Frank's 50 pkgs. -- 4 25 Hummel’s 50 1 Ib 10% CONDENSED MILK Leader, 4 doz. ----__ 7 00 Bagle, 4 doz. _.....__ 9 00 MILK COMPOUND Hebe, Tall, 4 doz. -.. 4 50 Hebe. Baby, 8 doz. -. 4 40 Carolene. Tall, 4 doz. 3 80 Carolene, Raby ------ 3 50 EVAPORATED MILK Page. Tan 4 10 Page, Bay oo 4 00 Quaker, Tall, 4 doz... 3 75 Quaker, Baby, 2 doz. 3 65 Quaker, Gallon, % doz. 3 70 Carnation, Tall, 4 doz. 4 20 Carnation, Baby, 8 dz. 4 10 Oatman’s Dundee, Tall 4 20 Oatman’s D’dee, Baby 4 10 Every Day, Tall ____ 4 25 Every Day, Baby ---- 4 25 Pet, Tall 4 20 Pet, Baby, 8 oz. ---. 4 10 Borden’s Tall _------- 4 20 Borden’s Baby ------- 4 10 CIGARS ‘Airedale 22 35 00 Havana Sweets ----- 35 vv Hemeter Champion__ a 5u Canadian Club -_---- ve Robert Emmett ---- 7 00 Tom Moore Monarch 176 00 Webster Cadillac _.-. 75 tv Webster Astor Foil_. 75 Ov Webster Knickbocker 95 vv Webster Albany Foil 95 uv Bering Apollos —----- 95 Ov Bering Palmitas __ 114 «0 Bering Diplomatica 115 1: Bering Delioses ---- 120 00 Bering Favorita ..-. 125 0 Bering Albas _---__ 150 Ov CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 0 Big Stick, 20 Ib. case 1 Horehound Stick, 5c —. 18 Mixed Candy Kindergarten ---------- c IGCR ORT: oe ee 12 French Creams ------. 15 Paris Creams ---------- 16 GPrecers, 2s _ Fancy Mixture Fancy Chocolates 5 lb. boxes Bittersweets, Ass’ted 1 75 Milk Chocolate A A ; 75 N.bble Sticks -___. 1 75 Chocolate Nut Rolls — 1 85 Magnolia Choc ~~... 1 25 Bon Ton Choe, -.---- 1 50 Gum Drops Pails Anise oo 16 Champion Gums -----. 16 Challenge Gums -__-.. 14 Jelly Strings -.-.--.-.. 18 Lozenges Pails A. A. Pep. Lozenges -. 15 A. A. Pink Lozenges -. 15 A. A. Chozv. Lozenges... 15 Motto Hearts -_-__-____ 19 Malted Milk Lozenges -. 21 Hard Goods Pails Lemon Drops --.-----.. 19 O, F. Horehound dps.__ 18 Anise Squares -._.__._ 1% Peanut Squares -___..- 17 Cough Drops Bxs Putnam's 220500002 35 Smith Brog. —..80._. 1 60 luden’s 22) 2 1 60 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 85 + oz. nke.. 48s, case 3 40 Specialties Pineapple Fudge _ _____ 18 Italian Bon Bons —_.... 17 Banquet Cream Mints_ 23 Silver King M.Mallows 1 15 Handy Packages, 12-1¢c 80 COUPON BOOKS 50 Kconomic grade 3 50 100 Economic grade 4 50 500 Economic grade 20 00 luv00 Economic grade 37 50 Where 1.060 books are ordered at a time. special- ly printed front cover is furnished withovt charge. CREAM OF TARTAR 6 lb. boxes —... eee Ae ORIED FRUITS Apples N. Y. Fey., 50 lb. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice -... 19 Evaporated, Fancy -_._ 28 bKvaporated, Slabs -_... 18 Citron 10 ib: box, 2. 40 Currants Packages, 14 oz, -_... 18 Greek, Bulk, Ib. ~--... 18 Dates Dromedary, 36s ______ 6 75 Peaches Evap. Choice —~..__.... 19 Faney oo 22 Peel Lemon, American ____. 30 Orange, American —_.-- 36 Raisins Seeded, bulk ________ 08 Thompson’s s’dless blk 07% Thomnson’s seedless, 15 0g. 2 ee 08 California Prunes 60@70, 25 lb. boxes__.@10 50@60, 25 lb. boxes__@11 40@50, 25 lb. boxes..@12 30@40, 25 lb. boxes__@13 20@30, 25 lb. boxes__@18 18@24, 25 lb. boxes__@21 i arent area? 43 a i, epee ee July 238, 19380 MICHIGAN TRADESMAN Hominy Pearl, 100 lb. sacks -_ 3 bt Macaroni Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 Bulk Goods Elbow, 20 lb. —-_---- 7 Egg Noodle, 10 Ibs. .. 14 Pearl Barley 0000 ee 00 Barley Grits --------- 5 00 Cheater 2... 3 76 Sage Bast India 20. 10 Taploca Pearl. 100 lb. sacks __ 6&9 Minute, 8 oz., 5 doz. 4 U5 Dromedary Instant -. 3 50 Jiffy Punch 3 doz. Carton __.___.-. 2 25 Assorted flavors. FLOUR Vv. C. Milling Co. Brands filly White 220.0. 8 30 Harvest Queen -____-- 7 50 Yes Ma’am Graham, B08 22 2 20 Lee & Cady Brands American Eagle ____-- 74 Home Baker ____--_- Kitchen Gold -_______ 7 60 FRUIT CANS Mason F. O. B. Grand Rapids Half pint 22000 7 50 One pint 6-0 7 75 One quart -_-_ 9 18 Half galion 0. | 12 15 Ideal Glass Top art pat. oe One pint ... 9 50 Que quart ooo J Pialf gavion —....... 15 40 GELATINE Jell-O, 3 doz. -.----.- 85 Minute, 3 doz. ------ 4 05 Plymouth, White --.. 1 55 Quaker, 3 doz. --_--_- 2 25 SURESET PRODUCTS Made in Grand Rapids and Home Owned Sureset Gelatin Des- sert..4 doz.:. 2) 3 20 Sureset Gelatin Des- sert, 26 oz., 1 doz.__ 5 00 Sureset Ice Cream Powder, 4 doz. ---- 3 20 Finest Pudding Powder, 1 doz. Coun- ter Display, 4 to case 3 20 Finest Pure Fruit Orangeade & Lemon- ade, 2 doz. Ass’t Counter Display -_- 1 80 Finest Fruit Punch, Envelope Style, 3 doz. carton, ass’t flavors 2 10 JELLY AND PRESERVES Pure, 30 lb. pails --__ 3 30 Imitation, 30 lb. pails 1 85 Pure, 6 0z., Asst., doz. 90 Pure Pres., 16 0z., dz. 2 40 JELLY GLASSES § 02.. per doz. 2... OLEOMARGARINE Van Westenbrugge Brands Carload Distributor Nucea, 2 ib. 2s 20 Wilson & Co.’s Brands Oleo Certined. 2222-00 24 Oo 1s Special Roll... 19 MATCHES Diamond, 144 box -- 4.40 Searchlight, 144 box__ 4.40 conto Red Label, 144 bx 4 Ze Ohio Blue Tip, 144 bua » ve Ohio Blue Tip. 720-le 4 1 *Reliable, 144 -------- 3 15 *FPederal, 144 --.----- 3 95 Safety Matches Quaker, 5 aro, case--. 4 29 NUTS—Whole AlmuLds, Larraguna._ 2d Brasil, New —.--.- 1? Fancy Mixed -__----- 24 Filberts, Sicily -----_ Zz Zz Peanuts, Vir. Roasted 11 Peanuts, Jumbo, std. 13 Pecans, 3, star -_---- 25 Pecans, Jumbo ------ 40 Pecans, Mammoth Walnuts, Cal. ____ 27@29 Hickory 220 07 Salted Peanuts fancy, No. 1 Shelled Almonds Salted -------- 95 Peanuts, Spanish 125 Ib. bags Filberts Pecans Salted Walnuts Burdo -_------ 62 MINCE MEAT None Such, 4 doz. -__ 6 47 Quaker, 3 doz. case __ 3 50 Libby, Kegs, wet, Ib. 22 OLIVES 4 oz. Jar, Plain, doz. 10 oz. Jar, Plain, doz. 14 oz. Jar, Plain, doz Pint Jars, Plain, doz. Quart Jars, Plain, doz. 1 Gal. Glass Jugs, Pla. 5 Gal. Kegs, each __-- 3% oz. Jar, Stuff., doz. 6 oz. Jar, Stuffed, doz. 9% oz. Jar, Stuff., doz. 1 Gal. Jugs, Stuff., dz. boos po orb em po oo Ss PARIS GREEN Bel Car-Mo Brand 24 1 1b. Tins 4 70 8 oz., 2 doz. in case __ 2 90 15 ). pails 26 Ib: pallet PETROLEUM PRODUCTS From Tank Wagon Red Crown Gasoline —-_ 19.7 Red Crown Ethyl ----. 22.7 Solite Gasoline ~__---_- 22.7 in fron Barrels Perfection Kerosine -. 14.6 Gas Machine Gasoline 38.1 M. & P. Naphtha_. 18.8 1SO-VIS MOTOR OILS In iron Barrels Bight oe 17.1 Medtum 2.200500. 2. T71 Heavy 0 00 77.1 Ex. Heavy 2.00 2 77.1 larine fron Barrels BAST 2.2 65.1 -. 65.1 lseayy ......... 65.1 Special heavy - - -.-- 65.1 Extra heavy --------- 65.1 Polarine “HR 2.0... 65.1 Tranmission Oil __._. 65.1 Finol, 4 oz. cans, doz. 1 50 Finol, 8 oz. cans, doz. 2 30 Parowax, 100 Ib. --.. 8.3 Parowax, 40, 1 Ib. —-. 8.55 Parowax, 20, 1 Ib. _. 8.8 ish ir i 0 \ Semdac, 12 pt. cans 3 00 Semdac, 12 qt. cans 5 00 PICKLES Medium Sour 5 gallon, 400 count —-_ 4 75 Sweet Small 16 Gallon, 2250 ____-- 27 00 § Gallon, 18 ....___ 9 76 Dil) Pickles Gal. 40 to Tin, doz.__ 10 25 Now O46 Tine 230 2 25 32 oz. Glass Picked_-_ 2 80 $2 0z. Glass Thrown 2 40 Dill Pickles Bulk 5 § Gal, 200 25 fo Gal, 650 0-0” 11 25 $> Gal, F000 < - 3u UU PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 65 Torpedo, per doz. --.. 2 25 Tubs, 60 Count, fy. fat 5 50 POTASH Babbitt’s, 2 doz. -.-. 2 75 FRESH MEATS Beof Top Steers & Heif. ___. 18 Good St’rs & H’f 15%@17 Med. Steers & Heif. -_ 15 Com. Steers & Heif. -_ 14 Veal TOP 22 18 Goed 14 Medium) (0050s XY Lamb Spring Eamib oo! 22 Good oe 19 Meum 16 Poor 2250 ou Ad Mutton Good (a3 12 Wiecdiuiny) 2 ea i EOOt 10 Pork Hom, med. oo 19 Butts ee a 19: phoulders 200. aS Sparerthe (oo ae Neck ‘bones: 224 05 Trinniines 10 PROVISIONS Barreled Pork Clear Back __ 25 00@28 00 Short Cut Clear26 00@29 00 Dry Salt Meats DS Bellies __ 18-20@18-17 Lard Pure in tierces _______ 11% 60 Ib. tubs -___advance 4 50 lb. tubs -__-advance % 20 lb. pails __._.advance % 10 lb. pails __._.advance % 5 Ib. pails __..advance 1 3 lb. pails ___.advance 1 Compound tierces ____ 11% Compound, tubs _____ 12 Suasages Boloena 20 18 River 18 Rrankfort: 000 21 ORK (2 31 Neab 2 ee 19 Tongue, Jellied ________ 35 Headcheese ____________ 18 Smoked Meats Hams, Cer. 14-16 lb. @26 Hams, Cert., Skinned EG-ES Ih @26 Ham, dried beer Knuckles _.__.___ @40 Calitornia Hams __ wlit, Picnic Boiled Hams ___..__ 20 @25 Boiled Hams _______ @39 Minced Hams ______ @18 Bacon 4/6 Cert. 24 @31 Beef Boneless, rump 28 00@36 00 Rump, new __ 29 00@35 00 Liver Beet 2 17 Cait ey ee 55 Pork oo 10 RICE Fancy Blue Rose ____ 5.65 Pancy Head _ ss 07 RUSKS Dutch Tea Rusk Co. Brand. 36 rolls, per case ____ 4 26 18 rolls, per case ____ 2 25 12 rolls, per case ____ 1 50 12 cartons, per case __ 1 70 18 cartons, per case __ 2 55 5 36 cartons, per case __ 5 00 SALERATUS Arm and Hammer __ 3 75 SAL SODA Granulated, 60 Ibs. cs. 1 35 Granulated, 18-2% Ib. packages... 2. 1 00 COD FISH Miagies 20 Tablets, % Ib. Pure 19% CG) a See 1 40 Wood boxes, Pure _. 30 Whole Cod 3.2 11% HERRING Hollandg Herring Mixed, Kegs ------.-. 90 Miaed, half bbls. ---. 9 76 Mixed, bbis, —-....._ i 50 Milkers, Kegs —___ 1 00 Milkers, half bbls. -. 9 75 Lake Herring % Bbl., luvv ibs. -_-_ 6 50 Mackeral Tubs, 60 Count, fy. fat 6 00 Pails, 10 lb. Fancy fat 1 50 White Fish Med. Fanev. 100 ib. 12 af Milkers, bbls. K KK K Norway __ 19 du S i>) Onis _.. 1 40 Gut Euneh 1 50 Boned, 1v Ib. buxes __ 16 SHOE BLACKENING 2 in 1, Paste, doz. _.. 1 35 B&B. Z. Combination, dz. 1 35 Dri-Foot, doz. -.-.-. 2 00 Bixbys, Dozz. —...-._. 1 35 Shinola, doz. STOVE POLISH Blackne, per doz. __ Black Silk Liquid, dz. Black Silk Paste, doz. Enameline Paste, doz. Enameline Liquid, dz. E. Z. Liquid, per doz. Radium, per doz. ____ Rising Sun, per doz. 35 654 Stove Enamel, dz. 80 Vulcanol, No. 5, doz. 99 Vulcanol, No. 10, doz. Stovoil, per doz. SALT Cm DOR RR ee ee ~ ° Colonial, 24, 2 lb. --.. 95 Colonial, 36-1% -_ ___ 1 25 Colonial, Iodized, 24-2 1 50 Med. No. 1 Bblis. -__. 2 85 Med. No. 1, 100 lb. bk. 95 Farmer Spec., 70 lb. 95 Packers Meat, 50 Ib. 7 Crushed Rock for ice cream, 100 Ib., each 88 Butter Salt, 280 lb. bbl.4 24 Block: 50 Ib. 2 40 Baker Salt, 280 lb. bbl. 4 10 24, 10 lb., per bale -___ 2 45 390. 3 Ilb., per bale ____ 2 85 28 bl. bags. Table ____ 42 Old Hickory, Smoked, 6-10 Ib. YB ie Free Run’g, 32 26 oz. 3 40 Five case lots ------ 30 lodized, 32. 26 oz. _. 2 40 Five case lots -_-_-- 2 30 BORAX Twenty Mule Team 24, 1 Ib. packages __ 3 35 #8, 10 oz. packages __ 4 40 96, % oz. packages __ 4 UU CLEANSERS 80 can cases, $4.80 per case WASHING POWDERS Ron Ami Pd., 188, box 190 Ron Ami Cake Ike 1 Brille. 85 Climaline. 4 doz. ---- 4 20 Grandma, 100, 5c -.-~ 3 50 Grandma, 24 Large -. 3 50 Gold Dust, 100s ------ 4 00 aes 18 50° Gold Dust, 12 Large 3 20 Golden Rod, 24 -----. 4 25 La France Laun., 4 dz. 3 vu vid Dutch Clean, 4 dz. 3 40 Uctazon, 968 ~....... 3 9f Rinso, 405 07: 3 20 Rinse, 248 2 5 25 Rub No More, 100. 10 Ce 3 85 Rub No More, 20 Ug. 4 vu Spotless Cleanser, 48, Oo 3 85 Sani Flush, 1 doz. .. 2 25 Sapotio, 3 doz. ..._.. 15 Soapine, 100, 12 oz. ~ 6 40 Snowboy, 100, 10 oz. 00 Snowboy, 12 Large -- Speedee, 3 doz. ___--- Sunbrite, 508 —__..._. Wyandote, 48 --.----- Wyandot Deterg’s, 24s wr NWI tr TS rn So SOAP Am. Family, 100 box 6 10 Crystal White, 100 __ 3 385 Bie Jack, 60s _______ 4 75 Fels Naptha, 100 box 5 5 Flake White, 10 box 3 60 Grdma White Na. 1Us 8 ia Jap Rose, 100 box ____ 7 85 Wairy. 100 box 4 00 Palm Olive, Lava, 100 box _ Octagon, 120 Pummo, Sweetheart, 100 box _. 5 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 Ige. 3 5 Trilby Soap, 100, 10c 7 25 Williams Barber Bar, 9s 50 Williams Mug, per doz. 48 ee 4 SPICES Whole Spices Allspice, Jamaica __.. @40 Cloves, Zanzibar __._. @50 Casaia, Canton _____ Cassia, 5c pkg., doz. @40 Ginger, African —_____ way Ginger, Cochin Mace, Penang Mixed, No. 1 Mixed, 5c pkgs., Nutmegs, 70@90 _____ @59 Nutmegs, 105-110 __ @59 Pepper, Black _.. @50 Pure Ground in Bulk Allspice, Jamaica __.. @40 Cloves, Zanzibar __.. @53 Cassia. Canton ______ @28 Ginger, Corkin _____ @35 Mustard (oi @32 Mace. Penang ______ 1 39 Popper, Black _..._____ @49 Ntmers: @50 Pepper, White _._..__ @60 Pepper, Cayenne __ @40 Paprika, Spanish ___. @456 Seasoning Chili Powder, i5c __.. 1 36 Celery Salt, 3 oz. ___ 95 Sage, 2 of) 2. 90 Onion Salt —. _.ae Gertie (oe 1 35 Ponelty, 3%4 oz. _._. 3 25 Kitchen Bouquet ____ 4 50 Laurel Leaves __ ___ 20 Marioram. 3} og. 9¢ Savory, EF om 200 90 Thyme, } om. 90 Tumeric, 2% of. ___- 90 STARCH Corn Kingsford, 40 Ibs. __ 11% Powdered, bags ____ 4 50 Argo, 48, 1 lb. pkgs. 3 60 Cream, 48-1 —__ - 4 80 Quaker, 40-1 ______ 07% Gloss Argo, 48, 1 lb. pkgs. 3 60 Argo, 12, 3 Ib. pkgs. 2 62 Argo, 8 5 lb pkgs. __ 2 97 Silver Gloss, .8, ls _. 11% Elastic, 64 pkgs. ___ 5 35 Wiser 48-) 2. 1 3 30 ‘Tiger, S60 ibe. 06 SYRUP Corn Blue Karo, No. 1% __ 2 17 Blue Karo, No. 5, 1 dz. 3 91 Blue Karo, No. 10 __ 3 71 Red Karo, No. 1% __ 3 06 Red Karo, No. 5, 1 dz. 4 29 Red Karo, No. 10 __ 4 01 Imit. Maple Flavor Orange, No. 1%, 2 dz. 3 25 Urange, No. 6, 1 doz. 4 99 Maple and Cane Kanuck, per gal. _... 1 50 Kanuck, 5 gal. can __ 6 50 Maple Michigan, per gal. 2 75 Welchs, per gal. __.. 3 26 COOKING OIL Mazola oe Pints, 2 doz... 6 75 Quarts, | doz ...- 6 25 Half Gallons, 1 doz. ~ 11 75 Gallons, 4% doz. ---- 11 30 TABLE SAUCES Lea & Perrin, large__ 6 0 Lea & Perrin, small. 3 35 Pepper i200 ; Royal Mint ............. 40 Tohasco, 2 of. _....._. © 25 Sho You, 9 0z., doz._. 2 25 Acl, Mee 2.4... 4 75 Aol amet . 2... 3 15 Caper: 2 04. .2:.. 0 3 30 TEA Blodgett-Beckley Co. Royal Garden, % 75 Royal Garden, % Ib. -. 77 Ceylon Pekoe, medium ________ 67 English Breakfast Congou, medium _______ 28 Congou, Choice ____ 35@36 Congou, Fancy ____ 42@43 Oolong Medium 2 39 Choice Fancy TWINE Coton, 3 ply cone _____ 40 Cotton, 3 ply Balls __.. 42 Wool 6 piv aa oe VINEGAR Cider, 40 Grain ________ 23 White Wine, 80 grain__ 26 White Wine, 40 grain__ 19 WICKING Np. 0, per gross ______ 80 No. 1, per gross _____ I 26 No. 2, per gross _____ 1 50 No. 3. per gross 2 30 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 50 Rochester, No. 3, doz. 2 00 Rayo. per doz 75 WOODENWARE Baskets Bushels, narrow band, wire handles __ 1 75 Bushels, narrow band, wood handles ______ 1 80 Market, drop handle. 90 Market, single handle. 5 Market, extra 2 366 Splint, large «5 8 50 Splint, medium — 1 7 Splint, smali 6 50 Churns Barrel, 5 gal., each __ 2 40 Barrel, 10 gal., each__ 2 55 3 to 6 gal., per gfak = 16 - Pails 10 qt. Galvanized ____ 2 60 12 qt. Galvanized __ 2 85 14 qt. Galvanized ____ 3 10 12 qt. Flaring Gal. Jr. 5 00 10 qt. Tin Dairy 4 00 Traps Mouse, Wood, 4 holes. 60 Mouse, wood, 6 holes. 70 Mouse, tin, 5 holes __ 65 Rat, wodd 200 1 00 Rat. spring =. 1 00 Mouse, spring _______ 30 Tubs Large Galvanized ____ 8 75 Medium Galvanized __ 7 75 Small Galvanized _.__ 6 75 Washboards Banner, Globe ________ 50 Brass, single _______ 6 25 Glass. single _____.___ 6 00 Double Peerless ______ 8 50 Single Peerless ______ 7 50 Northern Queen ______ 5 50 Universal 7 25 Wood Bowls IS in, Butter 5 00 15 in. Butter __ a Oe li in. Butter 18 00 iS in Hotter 25 00 WRAPPING PAPER Fibre, Manila, white 05% No. I Fibre 06% Butchers DF__ | 6S Neate a OFT Kraft Stripe... 09% YEAST CAKE Magic; 9 dog 0 2 70 Sunlight, 3 doz. ______ 2 70 ‘unlight, 1% doz. ___ 1 35 “east Foam, 3 doz. __ 2 70 Teast Foam, l4e doz. 1 45 YEAST—COMPRESSED Fleischmann, per doz. -* PERSONAL LIBERTY. It Is Dependent on Respect For Others’ Rights. The words of Abraham Lincoln—‘“It is rather for us to be here dedicated to the great task remaining before us, * * * that this Nation, under God, shall have a new birth of freedom— and that government of the people, by the people, fer the people shall not perish from the earth’—should inspire us with the same resolve to experience this freedom as it did at the time it was uttered. Lincoln referred to the freeing of the slaves, but he had the vision, also, of the release of every individual citi- zen from the slavery of his own ignor- ance. Every man, woman and child wants to be independent, wants to be free. Yet how many are willing to fulfil the requirements of freedom? Uncivilized tribes roaming the for- ests are not free, they are the slaves of natural forces and of their ignor- ance. Freedom is the fruit of educa- tion and social discipline, and integ- rity is its strength and sinew. Without integrity, the sudden gift of freedom is apt to develop license. Rus- sia and the Spanish America are ex- amples of this. When the Spanish- American countries adopted democratic constitutions, graft was everywhere. Lack of integrity has greatly delayed the political, industrial and social free- We will find that wherever integrity is the highest, democracy is the most stable. dom in these countries. In our own country to-day, our con- tinued socially and politically is dependent upon our progress industrially, self-government so vital to a demo- cratic form of government. A country without integrity should “perish from the earth’ for it has no right to exist. In a government “of the people, by the people,” the people themselves must be actuated by integ- rity, else the government will not be “for the people,” but for those who happen to be in power. Integrity pro- motes freedom. Every day people from foreign coun- tries come to our shores, longing for freedom from the oppression of pov- erty and intolerance of their native lands. Their decision to leave their home lands was the result of a declara- tion of independence in the heart of every emigrant to be free from the bondage of their old conditions. They come to us ignorant of our laws, with a background of oppression and suspicion of their fellowmen, and instilled with the idea that they must use their wits to get the best of a bar- gain. A bargain to many of them means that one of the parties con- cerned must lose if the other is to They do not know there is an ideal in America that a bargain is a fair exchange, everyone involved be- gain. ing benefited by it. Our country is a melting pot; but do we keep the fire under it burning with an intensity that will separate the dross from the gold of human beings? Are those with a background of American ideals of integrity proving themselves fit teachers of these seek- ers after freedom? We hear a good deal about the “new MICHIGAN freedom” and the “old freedom;” why, there is not any such classification. Freedom is eternal; and those who live up to its requirements are free, and those who do not are more o¢ less in bondage. But new influences, a bigger place in our relations with other force us to develop within ourselves nations, those qualities which can withstand the temptations of wealth, power and popularity. The newcomers to this country will make as good citizens as we teach them to be. The future of our country depends upon the quality of its citizens, and in- tegrity must be the cornerstone of our building if we would not “perish from the earth.” Solomon Levitan, Treasurer State of Wisconsin. TRADESMAN Henderson may have used sulphuric language on occasion, but he never stooped so low as this manipulator of stocks and juggler of finance. We hold no brief for Henderson's peculiar (to say the least) come backs over the air at “Clarence.” Henderson had full cause to froth at the mouth, and he did. We note an A. & P. slipping out of the picture in Allegan. R_ chain Grand Rapids and other chain outfits closing or combining, cutting corners This is in line with the retirement of the Saunders outfit. Chain store magazines would lead the public—so far as the public read chain store magazines—to believe that We note two stores recently closed in everywhere. Sclomon Levitan. Independent Grocers May Lose Ground They Have Gained. It was the wonder of the advertising and publishing fraternity that some of the supposedly high grade newspapers of the Southland stooped to carry the rotten advertising copy sent in and paid for by Clarence Saunders in his attacks on “Old Man Henderson.” The advertisement literally ‘stunk to high heaven” and the news in the Tradesman that Clarence Saunders’ some 1:0 chain outfits in the South have gone to the wall is not surprising. Even in a heated political battle mud slinging becomes a boomerang. Saunders’ brand of invective could never hope to arouse one iota of sup- They With port on the part of the public. were nauseated and disgusted, good reason, here in Grand Rapids Kroger and the remainder of the chain syndicate barons are gaining headway, that the loss they sustained in the winter is being returned, The claims and the facts do not jibe. Independent dealers are woefully lax in any sustained effort to combat chain The majority of independ- ents seem content to slide along on the mistaken assumption that the bat- tle is won, that the campaign of the winter will last forever in the minds practices. of the public. There should be more concerted and unified effort in every community to keep up the education of the public. There are many facts arising every day which should be handed out through efficient publicity in trade and community papers or even by circu- July 23, 1930 lars, yet in Western Michigan scarcely 5 per cent. of the independents are doing a thing to support the battle. It is comforting and reassuring in the face of this neglect and thoughtless attitude on the part of the legitimate trade to note the passing of Saunders and many of his cohorts in the chain gangs. It is comforting to realize that the American public once thoroughly aroused will continue to face the right and play the game. It is a good thing for the lethargic, self-satisfied, short-sighted independ- ents that this is so, otherwise the men for whom the fight has been waged vould find themselves in a sorry plight. In pasing it is to be noted that the chain outfits are using even more pub- licity—Sears-Roebuck at this very time are distributing big booklet form cir- culars over the entire territory—the local papers carry broadsides of copy and the National radio chains are sur- feited with chain talks and programs. It may be if the grocers, hardware and drug men of the State do not gird up their loins and bestir themselves with a bit more financial ammunition. and more individual efforts to continue the good work done that the claims of the chain gangs will have a more solid foundation of fact in the near future than at the present time. Hugh King Harris. —_—_+ + +___ A Business Man’s Philosophy. The daily 6 per cent. interest on $1,000,000 is $164. On $100,000 the interest is $16.43. On $1,000 the interest is 16 cents. In business time is really money. Each year the demonstration becomes more convincing. Commenting on the recent progress of industry, Colonel Leonard P. Ayres, vice-president of the Cleveland Trust Company, says: “A few American firms learned that the most important thing in the world is time. They learned the secret of mass production, which is that all the parts entering into the manufactured article should be kept moving without loss of time from process to process and combination to combination until the finished product comes off the as- sembly line. They learned that goods in stock represent labor’s time that has been paid for, but is now idle on the shelves or in the warehouse. They learned hand-to-mouth buying. They learned that the firm which intelligent - ly strives to use all its equipment, all its labor and all its capital all the time can make profits undreamed of in earlier years.” William Feather. —_»+-+___ Will Rogers Must Take a Back Seat. The A. & P. organization has de- veloped a streak of humor which is decidedly nauseating, judging by the following sample, which appeared in the local newspapers last week: (Personal) Some customers say that A&P store are too crowded. So are good good baseball games, good summer resorts. movies, Crowds go where they get what they want, Sona ee Ps E / } elt eh a OST ETE es - as ‘ } sa eee wi July 23, 1930 MEN OF MARK. (Continued froni page 14) sthools, as he finds people gerierally ktiow very little abotit our Govertimient. Mr. Look had the speakership offered him at the start of the 1927 session and he could have been elected practically unanimously had he chosen to accept it, but preferred to sit in the body of the house. He served on the Ways and Means Cominiittee (the most important committee of the House) for two sessions and only through his ef- forts was the appropriation for the Soldier's Home secured to the institu- tion. This help was much needed, as the Home had been much neglected in past years, believes It will be noted from the above de- tails connected with the career of Mr. first and foremost in every movement for the good of the State in which he lives; the profession has pursued with fidelity for nearly fifty years; the peo- ple he has associated with and who Look that he has always been community or the which he singular delight to honor him when the occa- sion presents itself. He has always been noted for the high standard of houor he has established in connection with every activity of life. Such men reflect credit on themselvs, their occupation and the community in which they live. > > + ___ Here and There in Groceries. (Continued from page 20) advantage enjoyed by the local family store—that half his trade is finished by 11:30 a. m., while comparatively few customers have entered his store, The delivery and credit are effective hand- telephone, mighty diligent and maids in attaining this happy result. But verily “nothing ever stands still.” Buying operative wholesale grocers have made great and useful progress of late years. Now, right on top of such a fine rec- ord comes a forceful speaker at the National grocers convention in Dayton and points out that such organizations have made little progress of late years, due to five causes. (1) Emphasis on exchanges, or co- reducing wholesale: costs or reduction of retail expenses. (2) Reductions more apparent than real, many of their savings being passed on to other wholesalers. (3) Too much attention to buying and not enough to selling. (4) Final authority rested with the retail members. My reporter forgot the fifth point, but says the discussion was heated and vigorous. But all this rings true. Individuals have always thought too much of buy- ing and mostly have completely-omit- ted to think or act on selling. At this writing, grocers are holding prices in line with actual costs which were far higher than to-day’s replacement values. They thus manifest ignorance of the fact that the only way they can avoid taking a loss on such merchan- dise is to reduce prices to conform to present values regardless of what they actually paid for the goods. In this way they can regain their ground while retaining their business, buy again,.make a profit through fur- ther sales, and keep up their volume of trade. No profit ever is made on goods not sold, regardless of what MICHIGAN “margin” your prices may theoretieal- ly provide. Paul Findlay. ceseine | a. og ee Proceedings of the Grand Bankruptcy Court. Grand Rapids, July 7—On this day Was held the first meeting of creditors in the matter of S. Anne Sheldon, Bankrupt No. 4141. The bankrupt was present in per- son and represented by attorneys Wor- cester & Worcester. No creditors were present or represented. No claims were proved and allowed. No trustee was ap- pointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Rapids Wynn Pemberton, doing business as Pemberton Motor Sales, Bankrupt No. 1150. The bankrupt was present in per- son and represented by attorneys Knap- pen, Uhl & Bryant. Creditors were rep- resented by Grand Rapids Credit Men’s Association, Claims were proved and allowed. The bankrupt was sworn and examined, without a reporter. Shirley C. De Groot, of Grand Rapids, was elected trustee, and his bond ylaced at $1,000. The first meeting then adjourned without date. July 8. On this day was held the first meeting of creditors in the matter of Joseph C. Stehouwer, Bankrupt No. 4143. The bankrupt was present in person and represented by attorney John J. Smolen- ski. The creditors were represented by attorneys McAllister & McAllister and Kerde Hloogsteen and certain of them ap- peared in person. The matter was ad- journed to July 14 for further procecd- ings. In the matter of Ralph R. Robinson, doing business as Robinson Musie Shop, Bankrupt No. 4170. The first meeting of creditors has been called for July Ly. In the matter of Margaret E. Simpson, individually and doing business as Grand Rapids Hair Bazaar, Bankrupt No. 4165. The funds have been received and the first meeting of creditors has been calu for July 29. in the matter of Ralph Hineline, Bank- rupt No. 40727. The funds have been received and the first meeting of credit- ors has been called for July 29. In the matter of Alton W.. Pickett, Bankrupt No. 3956. The funds have been received and the first meeting of cred- itors has been called for July 29. In the matter of Delmon Esh, individ- ually and doing business as Heights Bargain Store, Bankrupt No. 4168. The funds have been rece ved and the first meeting of creditors has been called for July 28. In the matter of Charles P. Thomson, Bankruvt No, 4125. The funds have been received and the first meeting of cred- itors has been called for July 28. In the matter of William Kooiman, Bankrupt No. 4169. The funds have been received and the first meeting of cred- itors has been called for July 28. In the matter of Ivan L. Dadd, Bank- rupt No. 4165. Tne funds have been re- ceived and the first meeting of creditors Las been called for July 28. July 8. On this day was held the first meeting of creditors in the matter of Philip B. Woodward, Bankrupt No. 4133. The bankrupt was not present or repre- sented. By agreement the matter was adjourned to July 22. On this day also was held the first meeting of creditors in the matter of Steve B. Lynch, Bankrupt No. 4148. The bankrupt was present in person and rep- resented by attorney John W. Rody. No creditors were present or represented. One claim was proved and allowed. The bankrupt was sworn and examined with- out a reporter. No trustee was appoint- ed. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of William H. Boyer, Bankrupt No. 4147. The bankrupt was present in person and represented by attorney R. L. Sowers. No creditors were present or represented. One claim was proved and allowed. No trustee was appointed. The bankrupt was sworn and examined, without a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a eca'se without assets. July 9. On this day was held the first meeting of creditors in the matter of Kdmund Siegel, Bankrupt No. 3918. The bankrupt was present in person and rep- resented by attorney Horace T. Barnaby. No creditors were present or represented. One claim wa's proved and allowed. No trustee was appointed. The first meeting then adjourned without date. The bank- rupt was sworn and examined without a reporter. The case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Clyde J. Garn, Bankrupt No. 4144. The bankrupt was present in person and rep- resented by attorney James J, Spillane. aue ees No creditors were present or represented. Claims were proved ad allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. In the matter of Oscar F. Goldman, Bankrupt No. 3936, the trustee has here- totore iuled his final report and account, and a final meeting of creditors was held June 20. There were no appearances. The trustees final report and aceount was considered and approved and allow- ed. Claims were proved and allowed, An order was made tor the payment of the remainder ot expenses of administration and for the payment of the balance of funds on hand to the preferred tax claim dauiy tied and allowed. No objections were made to the discharge of the bank- rupl. ‘bne tinal meeting then adjourned without date, and the case will be closed and returned to the district court, in due course. In the matter of Horace D. Crandall, sankrupt No. 3921, the trustee has filed his tinal report and account, and a final meeting of creditors was held June 20. Tnere were no appearances. The trustee's tinal report and account was considered and approved and allowed. G. J. Litscher Blee. Co., Grand EF. 5296 Mic. Supply Co., Chicago _-. . ESO Merkle Bron Co., Paris, Hl. _ 47.28 Reps. Heater Co.. Clyde, Ohio 38.90 Furner Bros., Wellington, Ohio -_ 13.06 Davis Kahn & Sons, Louisvile LY.SU Schwayder Trunk Mfg. Co., Denver, Colo. nee . §6.93 Quaker Mfg. Co., Chicago 28.16 Excelsior Stovoe & Mfg. Co., Quiney, Il. Tes Ee J Sis Phil M. Gallague, Chicago 21.58 Lisk Mfg. Co., Cananadiqua, N. Y¥. 45.51 Van Camp Hdw., Coloma 600.00 Michigan Farmer, Detroit : 105.00 Lockway Stouck, Benton Harbor 200.00 University Extension, Chicago 25.00 A. Krolik & Co., Detroit 36.71 International Harvester Co., South Bend 39.50 Buhl Sons Co., Detroit +> > unknown We people are trained to expect too much, so we grumble a lot when we just get everything we need. Business Wallis Wepartment Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse.- quent cont.nuous insertion. if set in capital letters, double price. No charge less than 5V cents. Small display adver- tisements in this department, $+ per inch. Payment with orcer is required, as amounts are too smali to open accounts. Kor osa.e--Coal business in Am retiring. $10,000 down Detroit property acce, ted. c/o Michigan Saginaw. payment, or Write No. 313, Tradesman. 315 FOR sALE—GOOD BUSINESS LOCA- TION-—A_ prosperous village dry goods store in East Central part of Michigan is for sale. Present proprietor has made money. He has larger business oppor- tunities and anyone who aspires to get located in a small business in a perous village, should address No. 314, c/o Michigan Tradesman. 3l4 FOR RENT—Store © building located central block of good town, 9,000 popula- tion. Address }. UO. Box 104, Sturgis, Michigan. 31a WANTED — MERCHANDISE STUCH. 75-aere tarm with beautiful ten-room modern house and good buildings, thirty minutes from Grand Rapids. Will trade for merchandise stock. Address No. 308, c/o Michigan Tradesman. 308 FFOR SALE—Feed mill, water power, With thirteen acres land; or will exchange for city property. V. H. Pike, Otsego, Mich. 309 For Sale—Variety store, with small stock of drugs in county seat town. Small investment, low rent. Sickness reason for selling. Address No. 311, c/o Mich- igan Tradesman. 3it For Sale — Well-established general store on main highway near Battle Creek. Clean stock. Good business. Address No. 302, c/o Michigan Tradesman. 302 For Sale—Bowling alleys. wick-Balke alleys, first-class six pool and billiard tables. cation, Lansing, Michigan. Good busi- ness. For particulars, address Kent Storage Co., Grand Rapids, Mich. 312 FOR RENT—Wanted, meat market at 769 W. Main street, next to A & P, Hall’s Grocery, and West, End Drug Store. E. A. Dunwell, Main and Oakland Drive, Kalamazoo, Mich. 304 Six Bruns- _condition; Central lo- I OFFER CASH! For Retail Stores—Stocks— Leases—all or Part. Telegraph—Write—Telephone L. LEVINSOHN Saginaw, Mich. Bm ary Rf Established 1909 © Passing of the Army in Blue. Grandville, July 22—To-day the United States is at pbace with all the world. What a grand consummation after all our numerous wars on land and sea. Looking over the situation one wonders how long it will be be- fore another war cloud looms and once more the drum and bugle will call our young men to arms. Thinking back one recalls those days nearly seventy vears ago, when our sons and fathers sprang from farm and forge to go to the front in defense of the flag which had been ignominiously hauled down in several sister states. “We are coming, Father Abraham, three hundred thousand more.’ How it thrills to recall that time when mothers parted with their sons and wives with husbands as the boys in blue flocked to the standard of the Union. Somewhere around two million free- dom’s sons enlisted for that spell of war. Manv of them laid down their lives on Southern battle fields. Others fell victims to camp fever and the horrors of prison pens. That was long ago, and when we contemplate the scene and look for the more than a million young soldiers who returned them after saving the Nation we see no Aes Go East, North and South. even to the Pacific coast, and we no longer see the hosts that marched to the call of Abraham Lincoln. Where are those men? Echo answers where? At the last memorial services only now and then an aged veteran respond- ed to the music of the drum. All gone before the inexorable hand of time. The last roll has been called. It was a pathetic sight to see one old soldier keeping step to the music as he marched where scores once kept step. These men, these boys in blue, have long been mustered out, never more to answer the call of the war drum. We loved and revered them then. We love their memory now. Sad thoughts throng the brains of those few who are left of all that grand army which kept step to the music of the Union in days past. Verv few veterans of 61-65 will answer the call next memorial dav. Where are they, you ask? Go visit the various homes of the dead through- out the land and there, sleeping the sleep which knows no waking, are the ranks of the old army of the Union. We sav they are sleeping. Is this true? Per contrary, is it not more than likely that those bright young minds who fell in battle long ago are marshaling on high in spirit living over again the scenes of battle and camp? We dead. Has my friend, cannot believe them it ever occurred to you, that if the lad who was shot on the battlefield lost his life forever the whole business was a sad mistake and the Nation was not worth saving. One old veteran now where were scores. The world will soon know the veterans of the civil war no more for- ever. By ones and dozens they are passing away. Two million once strong young men gone into nothing- We soon shall know them only in tradition and the sight of tottering old men in blue will no longer greet the eve at re-unions of any sort. Wiped out, gone forevermore! What a sad commentary on patriotism. Is all this sacrifice worth the candle? An aged man goes to a country ceme- terv, searches among the slabs and monuments until he finds the one he on which is the name and com- pany of his soldier brother who fell to death at eighteen on a Southern field of battle. Is it comforting to stand and gaze at the weather-stained slab marking that lonely grave? Surely not if this is the end. Under the blue sky, with here and there a drifting cloud, that man leans against the shaft at the ness. seeks, grave and murmurs the name of the MICHIGAN one who sleeps there, who died that the Nation might live away back in civil war days. Again the sound of the drum beats to arms. Again that lonesome man sees the marching columns in blue and once more stands as a boy with un- covered head while the volunteers go by on their mission of nation-saving. That Nation was saved intact, but what of the men who did the saving? Where are thev to-day at the opening of the twentieth century? Echo answers where? We love and revere the men who saved us at Gettysburg, at Stone River and the Wilderness, vet what good does it do the brave fellows w ho sank to death on those fields of carn- age so long ago? It is not pleasant to reminisce of war days. It is not pleasant to think of our soldier heroes as mere clods of the vallev to-day. Is it fair to those young soldiers shot down in the prime of life, while their neighbors who were not at the front live on for decades enjoying long life and many of them no small degree of happiness? Does it pay for a young man to die as a soldier for his country? Surely not if death on the battlefield ends that one’s existence forever. Stand- ing in the light of the rising sun we see myriads of faces peering from the upper strata of the universe, the faces of those long dead in war. They still realize that what they did here was worthy of all the trials and struggles of a great war. Soon the last veteran of the sixties will pass to the other world and not a single representative of that great war will remain to tell the story of how they fought and how they fell for flag and country. Two million gone before to light the way for us all to an eternal para- dise beyond the sins and sorrows of old mother earth. Old Timer. ———_+2 >__ Late News From the Metropolis of Michigan. The A. R. Reno Co., one of the old- est drug organizations in the down river, having been established in River Rouge and Ecorse more than fifteen years, opened its Lincoln Park store recently. An involuntary petition in bank- ruptcy has ‘been filed against Rays Exclusive Clothes, Inc., by John Mc- Neill Burns, representing R. M. Teitel- baum Co., $268; Faultless Clothing Co., $124; Rightwear Clothing Co., $200. Appeal has been filed by Samuel Isberg, retail dry goods and furnish- ings, 6255 West Fort street, to the Circuit Court of Appeals, Cincinnati, from the order of Judge Charles C. Simons, of U. S. District Court at De- troit, affirming an order of the referee sustaining objections of Butler Bros., a creditor, to confirmation of a com- position made by the debtor to his creditors. The opposition was based upon the ground that the debtor had received a discharge through the con- firmation of a composition he made to creditors in a prior bankruptcy action in 1926, and that confirmation of the second composition would operate as a bankruptcy within the 14-B-5 of the Schedules discharge in prohibition of Section National Bankruptcy Act. of the debtor listed Butler Bros., Chi- cago, with claim of $1,304. A 50 per cent. offer of settlement made by George W. Fectau trading as George & Henry, retail men’s cloth- ing and furnishings, with two stores in this city, has been accepted by creditors. Arrangements to give up TRADESMAN the store at 2137 Woodward avenue within the next few months have been completed, it was stated. Heavy op- erating connection with the Woodward store coupled with a decline in business due to widespread unemployment in the Detroit district has been largely responsible for the offer of settlement, it is pointed out. The Plymouth Motor Corporation is conducting a prize essay contest with “Why I’d Buy a Plymouth” as the subject. The first prize will be an annuity of $1,000 for life and the next five winners are to receive round- the-world trips, starting from their own towns. Five cash prizes of $1,000 each will be given and_ twenty-five Plymouth cars will be included in the list of prizes. There will also be 970 other cash prizes ranging from $500 down. More complete details may be obtained from any Dodge, Chrysler or De Soto dealer. George M. Malcolm, director of ex- port for the Hupp Motor Car Cor- poration, has arrived in Detroit from a trip about the world, visiting more than a score of countries in the inter- est of Hupmobile. He reported that the “brightest spot” abroad is France, where a of automobiles of American make are popular. He also said that the British Empire was not so good a market for American cars as formerly, partly because the slogan, ‘Buy British inade goods,” is having It is his opinion that Ger- expenses in number an effect. many, while not a particularly good market at present, will be so in the future. Walter P. Chrysler, president and the board of the Chrysler has announced that F. L. Rockelman has been appointed presi- chairman of Corporation, dent and general manager of the Ply- mouth Corporation, and that P. G. Sauerbrey is now vice-president and of the corporation. Mr. Rockelman, who has been as- sociated with the Chrysler Corpora- tion on Mr. Chrysler's personal staff since April of this year, was formerly operating manager connected with the ford Motor Co. He was prominent in re-organizing the ‘Detroit, Toledo & Ironton Rail- in the direction of sales for the ford company. Mr. Sauerbrey has been with Chrysler since 1926 in executive positions in the manufactur- division. road and ing —__2 2 »__ Items From the Cloverland of Michi- gan. Sault Ste. Marie, July his 1s the height of the tourist season, but it does nt look as though we are to have any record breaking season. It looks as if the break in the stock mar- lret is responsible for slackness, An- other thing we find this year at the camp site is that the big majority of the camp tourists are renting cottages, instead of living in tents, as they did heretofore. Our roads have been under con- struction between St. Ignace and the Soo, but work on the roads has put them in good condition, so there should be no objection on account of poor roads. Our Chamber of Com- merce has had much to do in getting the road builders busy. so as not to discourage travel and. still keep the Soo as headquarters for the tourists. A. Robson and Fred Bye _ have opened an abattoir for local beef in the slaughter house built by the late J. H. Moher, which has a daily capac- ity of thirty head of ‘beef. It is being July 23, 1930 equipped with ammonia refrigeration. A large nunrber of cattle in this coun- trv which have heretofore been ship- ped live to other markets will be kill- ed locally and sold to the meat dealers. 30th Mr. Robson and Mr. Bye are experienced men, having been in the stock buying business for many years. No doubt thev will do a large portion of the dressed meat business here. Lloyd Wilson, of Detroit, is con- ducting experiments here in washing gravel which may result in the organ- ization of a company to ship gravel out of the citv. The operations will be located on the land owned by the White Lumber Co., at Algonquin. Mr. Wilson has taken out a building per- mit to construct a gravel washing plant to cost $4,500. The gravel is considered of the highest grade. Mark Tymon, one of our well- known citizens. died at the War Memorial hospital last week Monday. He was stricken with a severe heart attack while conducting business at the Hotel Ojibway. He was removed to the hosp‘tal, where he passed awa” Mr. Tymon was Mayor during the war and was a candidate again at the last election, but was defeated by only a few votes. He was in the lumber business, but was unlucky by having his mills destroyed by fire five different times. Each time he came back and started again: and in spite of his nu- merous losses he left a comfortable fortune to his widow and_ children. Mr. Tymon was of a cheerful disposi- tion and beloved by a host of friends avd his death has caused deep regret S. Zellar has decided to build a brick building on Ashmun street on the lot where the building which was destroyed by fire last winter was lo- cated. When this new block is finish- ed it will add much to the street. J. Irwin, the contractor, will build the block. A writer declares that a garden keeps a man out of mischief. What about Adam? Newberry is getting to the front. last week they entertained the ai- circuit and also had a real hold-up such as is pulled off in the larger cities One of her citizens was relieved of money and other valuables on his wa’ home and the thief escaped throug the allev. It may be signs of hard times which is bringing about these changes. The Kresge stores on Ashmun street expect to open their new August 6. G. Martin is the man- ager. Thev are now advertising for fifty clerks for the opening. The new store will be the 644th store opened by the Kresge people. The Retailers-Wholesale row located in its new building on South Ashmun street. The opening took place last Wednesday evening It is one of the cleanest and most sanitary bakeries in the State, with ai! of the latest electric machinery in- stalled. The process of baking was explained by the Manager, Sherman Overhalt, and other members of the company. This new enterprise surelv made a hit with the public. as it has been announced later that it will be recessary to install another large elec- tric oven, as business has increased to that extent in so short a time. i D. D. Hynes, former constable, and in the confection and smoke shop ht usiness. off and on for the past forty years, is going out of the tobacco business and will engage in the cloth- ing business. Mrs. Lona Lassard has opened the Ideal delicatessen and lunch room at 110 Portage avenue, West. She will handle home made baking and_ will specialize in the cooking of roast meats, salads, ‘baked beans, etc. Mrs. Lassard has had ten vears’ experience in that line of business in Lower Michigan. William G. Tapert. -—__- 2a The lazy are easily overtaken by adversity. store bakery is The Searching Finger of Fire Who wouldn’t like to have his name on the front page of the home-town paper and those of the surrounding towns, woven into a story of some big, worthwhile accomplish- ment? But suppose the story told of a disastrous fire—a fire which spread to other homes, per- haps made families homeless, some of them penniless, with helpless children clinging to despairing parents, wondering what it is all about. oe > In the above picture you see the accusing scar of a previous rubbish fire in the rear of a retail store and in spite oftit a second pile, awaiting the searching finger of fire, the stray spark, the discarded match or cigarette. Rubbish and litter is not only a serious fire hazard. It is an offense against public welfare with which no good citizen wants to be charged; because neglect of duty along these lines frequently leads to a disastrous con- flagration, bringing'great loss toa community. + Department Store PULLING POWER oo increasing oer overhead - RED ARROW PLACE they “Shall Not Pass/ "RED ARROW’ will pull them in Hundreds of people pass your store daily, so intent on buying articles of mer- chandise which. you do not carry in stock, that they take no notice of your place of business. Yet you know that each one is a consumer for your line of merchandise also. If you carried all the items they have in mind you could sell to them what they want now and they would come back to you when in need of something from your present line of stock. But you are not in the department store business and it might be unprofitable for you to branch out into that field. However, there is a way to induce the buyer of these other lines of merchandise to come to your store when in need of the articles you do carry in stock. That way is by using the practical, proven plan of the Red Arrow Service Company. It is a Plan which will make it unprofitable for shoppers to buy your line of mer- chandise at any other store. Your greatest defense against the Chain Store is Red Arrow! It will advance you by building up your business rather than tearing down the other fellow’s. There- fore, it is economically sound. SERVICE Co. SPRINGFIELD — ILLINOIS