ao repwit GRAND 14 Pros Sag | : UL a QZZIAN CESS ENE ON OR IO DEAT AWM es FLERE or CLFFEN OC SN AZ NER ES GRR NR LES CLEMO. 52 v a eS, ; ee hs Wwe p FS Sa a Vee i m AS SSS NNO Teh RMN oa As | =, ES X y ~ Ki & y Wy N OV AM ea : dN , ie Sn CAC eN® i Aes a % BZ 3 - as | Nea ON Bee SP aoe ke. ( E IL MS rw SIN AS SS oN A (4 G : 3 >) \ (< 1 ( ; SN OE FON @ % OE = oe & 1G A J Yoo ) CW 4 a 7 MG EM SS a Nika BA \(( s VUZZZZ>599 Mea NS See) =, & Coc. aan NG « EN i : i a SINinaeneoUecy OX PPUBLISHED WEEKLY 8 75 WES TRADESMAN COMPANY, PUBLISHERS Be BASS LEST. 1883 © a s eee — - x ~ e Ce 7 — 7 — = Ss D SOI SRO SON ESS SSH. OI NRL PSE PO ESD eS Forty-eighth Year GRAND RAPIDS, W EDNESDAY, AUGUST 6, 1930 Number 2446 cided tas DON’T BE A KNOCKER DON'T criticise your neighbor’s faults No matter what they do, Don't ridicule the masses or Malign the chosen few. Don’t think yourself a censor for The silly human flock, And just remember as you go That any fool can knock. Don't laugh at those who make mistakes And stumble on the way, For you are apt to follow them, And almost any day. Don’t think the other’s shifting sands While you are solid rock, And don’t forget, for Heaven’s sake, That any fool can knock. > Don’t be a puller down of fame. On other men conferred. Don’t give a parting kick to one Who fell because he erred, Don’t think that you are perfect and The only size in stock. And now, once more, just bear in mind That any fool can knock. A YEARS OF SUCCESS -— 2 It has stood the test of time and 2 the most discriminating tea drink- of b ug g er ers of the age. Sold only by e / opportunity, The Blodgett-Beckley Co. MEMBER INDIA TEA BUREAU TOLEDO, OHIO > A 60% increase in canned asparagus sales achieved in four short years! That shows how retailers all over the country have used—and cashed in MICHIGAN BELL on—our 4 years of advertising. T ELEPH oO NE Cc re] e Now comes the 5th nation-wide campaign—it starts next month. Six leading women’s magazines—a b total monthly circulation of 13,600,- . 000. Full pages in appetizing full color —strong black-and-white displays— reaching into every city—every town — practically every neighborhood. Every ad sells asparagus—its delicacy —its flavor. Delicious new dishes are featured. - Of course, women are going to buy | : Ly mea \ more asparagus — that's where you t T. come in. If you'll just display canned ef elephone home frequently while asparagus, and talk canned asparagus e away... It will banish worry and to all your customers, you Il be putting 4 add to the pleasure of your vacation behind your own business the full sup- . ce port of this 5th big campaign. And You will enjoy your outing more if you can ’ ‘ sr sek ok a ak as memset that’s the way to make record sales » office. And the easiest way to determine that this year. is to keep in touch with family and business by Long Distance Telephone. q When away, too, let the folks back home know the num- CAL a roOrRS A ; t ber of the telephone where you can be called, so they can reach you quickly, if desired. CAS RS aS Ee Long Distance telephone rates are sur- prisingly low, and the service is fast did] CANNERS LEAGUE OF CALIFORNIA—ASPARAGUS SECTION a oe ae we ee] h iy st — NCO SO hy Sy Nw 4 {18a 1} % - E by oy GRAND HAPIDS PUBLIC LIBRARY A DESMAN Forty-eighth Year GRAND RAPIDS, WEDNESDAY, AUGUST 6, 1930 Number 2446 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES are as follows: $3 per year, if paid strictly im advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more Id, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as. second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. TRUST BUSTERS OUT OF JOB. Twenty-five years—only half a doz- en Presidential campaigns—ago the most prominent word in the American political vocabulary was “trust.” it called up a picture of a horrible mon- ster, an octopus-like creature which devoured or otherwise destroyed every human being or other form of animal life within its reach, The name was applied to any big business, especially one which had resulted from a combi- nation of several units. To-day, as William O. Scroggs remarks in the Outlook and Independent, combination in industry is more in evidence than ever and yet the word “trust” is rarely heard. Moreover, when one of these combinations is mentioned or when they are referred to collectively, the reference is seldom accompanied with the emotional outburst which formerly characterized it. Why the change? Four causes are assigned “by Mr. Scroggs for this striking alteration in the attitude of the public. The first is that big business has better morals and manners than it had a quarter of a century ago. “Instead of crushing a competitor by giant strength, the big concern to-day invites him to become a member of its family by offering fair terms—sometimes exceedingly attrac- tive terms—for his properties and good will.” In the second place, the anti-trust laws have not been without effect. Mergers are not prevented, but their character and policy are more carefully looked after than was true in the good old days. Mr. Scroggs notes that during the five and a half years of the Coolidge Administration seventy-eight suits were filed under the Sherman act, a number which may be compared with that of the ninety which were filed during the eight years under Wil- son. More important than either of these is the development of a wide public interest in securities. “When thousands of people all over the country were holding stocks of United States Steel or the Standard Oil companies and looking forward eagerly for a 20 point rise, they were bound to develop a friendlier feeling Aoward large-scale business.” Along with this interest, or perhaps ahead of it, has gone an increasing realization of the advantages of quan- tity production. It is pretty hard for the owner of an automobile who is impressed with the benefit of standard- ized parts and of service stations under unified management at which oil and gasoline are always obtainable at stan- dard prices to feel indignant at the business organizations which have made these conveniences and econo- mies possible. So also with the owner of a radio set who is the beneficiary of Nation-wide hookups. This change in public sentiment, Mr. Scroggs observes, has been reflected in the laws dealing with combinations, ranging from the Webb-Pomerene act, exempting from the Sherman act com- binations entered into for the sole pur- pose of engaging in export trade, to the authorization given by the last session of Congress to oil producers in certain fields to combine under Gov- ernmental supervision for the purpose of regulating production. Whatever the causes of the change and their relative influence, the poli- tician who staged an attack upon “the trusts’ now would find himself ad- dressing an indifferent or an amused audience. AGAINST OUR AUTOMOBILES. The apparently unsuccessful attempt by European automobile manufacturers to devise a quota system for the sale of American cars on the Continent is another and not altogether unex- pected answer to our new tariff law. It is not a new idea. European manu- facturers have previously tried to work out a co-operative program for under- mining our domination of the world automobile market, but the ill feeling aroused by our tariff has given new life to the movement and aroused the manufacturers’ hopes that they might now win for their program the Gov- ernment support which hitherto has been lacking. It was highly improbable that their plans would be successful, for that result would demand a degree of co- operation which would be very difficult to obtain. But since France and Italy have already raised their tariff barriers against the importation of American cars, further concerted action against this important branch of our export trade, even though it may not take, the form of the adoption of a quuta system, is an eventuality which the in- dustry in this country will have to face. It is not surprising that Europe should be up in arms against our auto- mobile trade in particular. In 1928 we produced 4,358,759 of the total of 5,- 203,139 automobiles manufactured throughout the world. We exported 368,328 passenger cars and 138,782 trucks, a figure far higher than the total ever produced by any other ia- tion. England manufactured only 211,877 cars and trucks, France 210,000, Germany 89,950 and Italy 55,010. With America playing such an overshadow- ing role in supplying the world de- mand for automobiles, it is natural that, regardless of our tariff laws, European manufacturers should be vitally interested in any scheme which would cut into our export trade and eager to do everything they can to capitalize the general resentment against our tariff to win added protec- tion for their own industry. ON SOLID LEGAL GROUND. Since the Constitution gives Con- gress power to make “uniform laws on the subject of bankruptcies throughout the United States,’ President Hoover is on solid legal ground in authorizing an investigation into bankruptcy law and practice. Recent revelations in New York City, which resulted in the disbarring of several lawyers, suggest the desirability of the investigation. Solicitor General Thacher, formerly Federal Judge in New York, who has charge of the investigation, declares that there are bankruptcy “mills” which handle —or mishandle — these cases. One of the main objects of the investigation is to ascertain wheth- er these “mills” flourish elsewhere. Even apart from them the situation is bad enough. Losses through bank- ruptcies in this country during the past five years are placed by Mr. Thacher at the huge sum of $3,800,- 000,000 of which only 8 per cent. has been recovered. Whatever is disclosed by the investi- gation, an indictment of the present system is made by Mr. Thacher’s statement contrasting the arrangement in this country with that in some other countries. “In England and Canada,” he said, “a bankrupt is considered a menace to the commercial community and is never discharged until he has paid his liabilities in full, but under our practices now we examine a bankrupt in private, we discharge in private, give him a slap on the back and tell him to go do it again.” Whether our lenient treatment of bankrupts is due to our proverbial good nature or to some less creditable cause, it plainly demands the critical examination it is evidently about to receive. THE RAILPLANE. Now that automobile busses and the airplane have become popular rivals for railroad passenger service, Scot- land is busily experimenting with a new form of transportation to add still further to this modern competition in rapid travel. It is the “railplane,” invented by George Bennie and al- ready installed at Milngravie, near Glasgow. This new system consists of an air- ship-shaped car which is suspended from an electrified overhead track. It is driven by two propellers and is de- signed to attain a speed of 150 miles an hour while carrying fifty passengers. Its promoters declare that it is per- fectly safe, that it can be both con- structed and operated at less cost than a railroad and that it is eminently prac- tical for extensive development, At the recent Glasgow meeting of the In- stitute of Transport its performance is said to have created a sensation. That our railroad tracks are in any imminent danger of being supplanted by overhead rails carrying railplanes back and forth across the country at tremendous speed we very seriously doubt. But the idea is certainly not altogether impracticable and it seems to have some chance of developing those twin goals of all modern trans- portation—speed and safety. For many years the railroad reigned supreme without any dangerous rivals, but now that it has celebrated its centenary they are appearing on every side. GONE UP IN SMOKE. From the sober statistics of the De- partment of Internal Revenue comes proof that the cigarette is the accepted smoke for most men smokers and for an incalculable number of women. Al- most 1,000,000,000 more of the coffin nails were consumed this June than in the same month of 1929, while other forms of tobacco were losing favor. To some. persons this will be an additional sorrow.- Other decline to take smoking so seriously, maintaining that it is one of the few pleasures re- maining to mortal man in a world of inhibtions and prohibitions One argu- ment, at least, of the anti-smokers has been upset by the recent statistics. It was once argued that the cigarette was particularly baneful because it led later to a taste for the stronger flavors of pipe and cigar. But apparently the tide is going in the other direction. Meanwhile, the casual student of statistics is impelled to wonder what becomes of all the snuff. The consump- tion of this form of tobacco dropped 415,000 pounds in June, 1930, compared with the same month of last year. But at that this Nation manufactured 2,- 872,584 pounds of powdered tobacco in a single month, which seems like a lot of snuff to those who think of its use as an outmoded habit. ‘The man who doesn’t know how to use what he knows is on a level with the ignorant man, IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under ‘Suspicion. So many rackets have been devised and developed during our recent era of extravagance and easy credit that it would seem an almost impossible un- dertaking to get rid of them all for at least many years to come; but there is one racket which is particularly vicious, because it strikes directly at the pocketbook of the small fellow who cannot protect himself. There has grown up among us a finely-organized group of financial pirates, who call themselves finance companies—a glorified name for the old-time usurer, whom we knew as loan sharks —their functions are the same, namely, to oppress and swindle their needy victims, and, at the same time to keep out of jail. You will find one or more of these racketeers located conveniently to practically all good-sized banks—often in the same building on the upper floor —this is the way their racket is worked. A small borrower will call at his bank and ask for a loan and offer to give substantial security, or present a satisfactory statement, either of which should, by all rights, entitle him to the loan he asks, at the prevailing rate -of interest. But, does he get it? No. The bank officials tell him how hard mon- ey is to get—how large the bank’s loans already are—that all applications for loans must be submitted to a com- mittee—that very few loans are being ‘made. But, why go through all this fuss and delay? Just step upstairs to room No. 53 and ask for Mr. Jones— tell him I sent you and he will prob- ably be able to fix you up promptly. So the poor, unfortunate victim goes up to see Mr. Jones, who re- ceives him with open arms—tells him he can have whatever he wants (if he has the necessary security or credit); only, this being a finance company, he will have to pay a small bonus “to cover investigations, searches, etc.”— but what does a small bonus amount to, if the money is needed right away and all red tape avoided? Now, as a matter of fact, in most all such cases we wiil find that the bank official (or the bank itself) is a part- ner, or sharing in the profits of the finance company recommended; and, instead of doing an honest banking business, he uses his important of- ficial position to become a partner in a dastardly racket, the object ef which is robbery, pure and simple. Nor is this underhanded violation of trust confined to the clerks and lesser bank officials—it is being practiced, in many cases, by the highest officials in the bank. The bank, in turn, invariably is loan- ing its funds to the same finance com- panies—under especially profitable con- ditions, of course—thus the bank itself joins in the racket and gets its share of the swag; but it does so in a very dignified and pious manner. I had a case of this kind come to ‘my personal attention a few days ago, ‘which will give an idea of how the public is being outraged. A friend of MICHIGAN mine—a small but substantial business man—decided he would build a new home to take care of an enlarging family. He thought he had cash enough to see the matter through— bought and paid for his lot—built his house, and met his payments regularly —but he found, as he neared the end, that he would require about five thou- sand dollars more, so he applied to his bank, The vice-president of the bank ad- mitted the security was ample, but handed out the usual line of bull above described, finally giving him his card and referring our victim to the genial finance man, Here again he was told how hard it was to get loans on homes—no mat- ter how good or ample might be the security—and finally said in view of the fact that he had been sent by the vice-president of the bank, a loan would be made on the following terms: A mortgage note would be made out for $6,000 to run not less than five years and bear 6 per cent. (legal) in- terest. The finance company, would, however, advance only $5,000. My friend protested that he only wanted the loan for one year, as he had sufficient income to take care of it in this time; but the courteous loan shark told him these were his best terms—he could take it or leave it. Once more he called on the bank official, who was, of course, duly and properly shocked, but who told him that while he would be glad to submit the matter to his loan committee, he could hold out little or no hope. It is interesting to figure out this concrete case and see just what this racket have netted the gang. In the first place, the $1,000 bonus represents just 20 per cent. on the actual loan; then there is 6 per cent. per year on $6,000, which would net them, with interest compounded, $2,151.10, making a total for bonus and interest of $3,- 151.10. Had my friend been treated honest- ly and given the loan by the bank for one year at 6 per cent.—which he was clearly entitled to—it would have cost him just $300. In other words, they were attempting to rob him of $2,851.10 —why? Because they thought he need- ed the money badly and because they knew he was not big enough to kick up a fuss and expose their vile racket. I am frank to admit that all my life { have stood in awe of the banker— realized his power, and firmly believed in his honesty and good intentions to serve his community; but in recent years, I have seen so many cases where the banker has slipped off his pedestal and joined the rabble in all sorts of questionable undertakings, that I am beginning to feel we require as much of a rejuvenation of morals among the banking fraternity as we do among the poor victims whom they have helped to teach unsound eco- nomics, by forcing upon them billions of personal credit in order that later it may be taken away to enrich them- selves. And there is another angle to this question, which must not be overlook- ed—it is the question of waste. Just think of the waste—the actual TRADESMAN loss to business and commerce, which would have taken place in this single transaction described. This particular swindle did not go through, but there are milions of others that do, and this means hundreds of millions of this kind of waste annually, Increasing Retail Sales Through Scientific Open Display. The old-fashioned retail grocery es- tablishment had the self-imposed dis- cipline of a public park. Certain fields are set aside for playing; while others, chiefly those sprinkled with flower beds, are not to be trampled over, One’s movements are restricted. So with the food store of a generation or two ago. Customers were free to march up and down the exposed cen- tral division, but were not admitted beyond the counter barrier. And two counters stretching the full length of the store on either side needed no sign to caution one to.“Keep Out.” Women lined up at either counter and made known their wants to the grocer or his salesmen. The counters were piled high with merchandise, as were the spaces back of the counters, with the food products stacked to the ceiling. To-day, a transformation, for which the chain self-service and semi-self- service stores are mainly responsible. The independent food retailer has had to yield to changing conditions or face extinction. The role of godfather has been vol- untarily assumed by many progressive wholesalers. More truthtully, the po- sition has been forced on them, since the mortality among the ranks of in- dependent grocers has been danger- ously high. Those wholesalers who failed to adjust themsélves to changing conditions have either gone bankrupt or are not making any profits. As so candidly expressed by Frank T. Dannemiller, general manager of the Dannemiller Grocery Co., Canton, Ohio, the alert-minded wholesalers ex- pect to keep a large number of intelh- gent retail grocers in business by pro- fessional assistance and _ counsel. Among other large wholesalers to see “the handwriting on the wall’ are Sprague, Warner & Co., Chicago, I[lli- nois, and the Francis H. Leggett & Co., New York City. All three organ- izations have come to the rescue of their trade customers by conducting educational campaigns and operating model grocery stores. The latter em- bodies all the latest ideas of what a model grocery should be. Of these three wholesalers, the Dan- nemiller Grocery Co. has put theories into practical use. The other two firms confine their store layouts to a section specially set aside in their warehouse or salesrooms. The Dannemiller Gro- cery Co. leased a new store building in a residential section of. Canton and arranged it according to their ideas. An efficient manager was placed in charge, yet it was not open to the public. The object was to educate in- dependent retailers in modern. store arrangement and display. Six months later, by which time practically all their clients had inspected the practical lay- out, Dannemiller’s sold the model store to a progressive Canton grocer, as a August 6, 1930 permanent object lesson in proving that theories have their foundation in fact. The message which Dannemiller’s have for retail grocers everywhere is’ their “Fifteen Points on Arrangement” platform, which may be summarized as follows: 1. Counters: away from shelves. 2. If. possible, no working counters closer than twelve feet from the front door, 3. Vegetables, bulk goods and cakes close to scale and wrapping counters. 4. U-shaped center control, if pos- sible, 5. Four feet from counter to shelf, if possible, but six feet is ideal. 6. Fast moving goods close to de- livery counter; telephone likewise. 7. Avoid counters longer than 42 to 48 inches. "8. Make retailers realize that any set arrangement of fixtures is not per- manent. A good merchant will make small changes of delivery counters and racks to keep the public interested in the store, but according to principle of saving steps and time for himself. Opening of shelves to public gives them an opportunity for self-service, assisting the retailer and not increasing overhead. 9. Special location of vegetable window as to traffic and position of door. 10. Plenty of space in counters and meat counter. 11. Try to run combination of self- service and service store. 12. Do not counters or display cases above four feet except on pyramid dispiays; leave view wide open. 13. Get bulk goods away from un- der counters. Put in trade booster and increase sales about 87 per cent. 14. Place counter close to delivery department, 15. Lighting light). front of have any display on system (Plenty of —_—__-- Dealer Helps. Are you making use of the “dealer helps’ that many manufacturers are sending you regularly? If you had to sit down and plan just one from the nebulous idea stage to the finished _ product, you ‘certainly would make good use of it in your store. Why not take the same atti- tude toward the work the other fellow is doing for you? The best brains in the business work out the ideas for window trim, display cards, cut-outs and consumer folders you receive. The finest color work and printing go into making the beautiful pieces sent you free. There is real money in it for you if you put them to work. Look around now and see how much of your job- bers’ and manufacturers’ money is dust-gathering in your back storeroom, o> Instalis Model Pantry. A store just outside of Montgomery, Ala., has installed a replica of a house- wife’s pantry with good effect in a sec- tion along the wall. There are a num- ber of shelves covered with regular pantry oilcloth and a sign reading, “The Model Pantry.” Here items which every house wife should have on her pantry shelves are displayed, iia August 6, 1930 MICHIGAN TRADESMAN Broadcasting Poison To Destroy. the Grasshoppers a Mistake. Grandviile, Aug. 5—And now -the Michigan State College is giving out a program for annhilating the grass- hoppers which have made their appear- ance in some parts of Michigan. This recipe for poisoned dope has no thought of the damage which may be done to other wild life, such as birds, whose continued existence is of the utmost importance to not only the farming community but to the whole State at large. The poisoned dope recommended by our State College consists of bran, molasses and water, with a liberal sup- ply of white arsenic. The bait is read- ily absorbed by the hoppers and there you are. Mr. Grasshopper gets his quietus by slow death while the birds doubtless notified of danger by a printed sign, go blithely by without tasting the al- luring bait. In any event if the birds do not re- sist the temptation to partake, those known as the English sparrow will fetch the farmer two cents per head, as provided by our wise Michigan Leg- islature. Every little helps, you know, and perchance there may be enough sparrows partake of the poisoned bait to pay the farmer for his trouble. This is a great world and all kinds of people inhabit it. ‘When the last sparrow is off ‘the earth, then why not some of the other birds, ‘such, for in- stance, as the dear robin redbreast which has been voted Michigan’s favorite bird? The wisdom of our educational heads along certain lines would scarcely do credit to a ten year old boy. The theory that broadcasting poisoned bran through the fields will alone be eaten by grasshoppers doesn’t hold water. Common every ‘day sense ought to know better. I am not in this article advocating a suspension upon the lives of grass- hoppers, which sometimes prove a nasty pest, but that the mode of de- struction must at the same time breed death to our birds is little short of madness. Kill the grasshoppers, but save the birds. Not many years ago I visited in a farmer’s home in Central Michigan and noted that birds were a_ scarce article, the reason being that the set- tlers had been visited by grasshoppers and through the advice of the agri- cultural authorities had spread poison- ed bran to exterminate them. The plan succeeded and at the same time wiped out most of the birds. Kill the hoppers, but conserve the birds. How to do this is a question which our wiseacres of colleges and legislatures should work out to the best good of the community. Certain- ly spreading free poison which birds will eagerly devour is not the proper caper by any means. The war for the extinction of our bird population seems on to-day more fiercely than ever. The press prints letters almost daily giving recipes for doping sparrows to their death. Even the women seem to delight in telling their experience in laying low the measly little sparrow, and a man, not to be outdone, follows with an ac- count of tis killing over 200 of the pretty birds within a comparatively short time. These correspondents seem to take pride in recounting their adventures in pursuit of the wicked little sparrow. There are men and women who will go around pleading for people to come to church who at the same time slay without mercy one of God’s' most pleasing creations, the brown sparrow of our fields and woods. How these pious persons can reconcile sparrow killing with the Bible saying that God notes the sparrow’s fall is beyond un- derstanding. ‘The latest fad is to trap sparrows in mouse trips, afterward dashing their brains out against the side of the house. Did you ever try that, dear reader? Jf not you have missed a rare treat. As to the grasshoppers they are no doubt a pest to be gotten rid of by some means other than through cap- ture by insect-eating birds. Of course when the last bird is gone then cats will have to be employed to thin out the grasshopper pest. Will cats eat hoppers? I have seen a small kitten made deathly ill by devouring an over- plus of grasshoppers. Right here in Grandville to-day there is but one bird where a few years ago there were dozens, and this does not mean alone sparrows since in the great sparrow hunt waged by the Michigan Legislature thousands of other feathered beauties have been slaughtered. What I have ‘stated is a fact which no sneers or supercilious guffawing will silence. ‘Birds are as much the handiwork of God as is man, then why should the latter arrogate to himself the right to destroy the former? Wrongs against nature are some- times revenged and this wrong of bird slaughter will before long come back to curse the instigators. But we must not permit grasshoppers to destroy our crops you say. ‘While that may be true it by no means justifies the extermination of our birds even to ex- terminate the insects mentioned. Had we not been so eager to curtail our bird population in the past this pest of hoppers might have been spared our people. Grasshoppers are but a small part of insect enemies that we invite when we go about in a hap-hazard manner to distribute a deadly poison over our fields which kills the innocent as well as the guilty. Old Timer. —_—__~~-<-___ The Safety Valve. Many a man has cheated his cred- itors by having property in his wife’s name, but no one ever escaped acci- dents by having safety that way. Don’t forget that 99 per cent. of good luck begins about seven inches above your shoulders. Let’s have more recreation and less wreck-creation. Perpetual precautions preserve your person and property. Despite thousands of signs urging people to “Watch Your Step,” falls caused the death of about 14,000 men, women and children last year. When you get into an accident, it’s what you did that counts, not what you meant. When crossing a street, keep your eyes and ears open and your mouth shut. i In the accident records all men are equal. Most persons think of safety when they are wrapped in bandages. No amount of insurance can com- pensate for the loss of a life by acci- dent. A child and a match makes a dan- gerous pair—two little heads without a care. If you were a centipede, one leg more or less wouldn’t matter. Keep what you have. The wise man counts the cost before he takes a chance. Truth is stranger than fiction, judg- ing by some of the dumb stunts reveal-- ed by accident reports. Some fellows can’t get anything through their heads eee through a facture, —____¢<+<-___ The man who always gets his own way never gets out of his own way. = The ever increasing sales of Quaker Brand Products is indicative of a growing consumer demand. crease. The independent retailer that stocks Quaker Brand will participate in this in- Customers. Recognized Quaker Brand Products-- Quality - - Quick turn over--Satisfied LEE & CADY 4 MOVEMENTS OF MERCHANTS. Stanwood—Cline & Steinke succeeds W. B. Cline in the grocery and meat business. Royal Oak—The Royal Gas & Oil Co. has increased its capital stock from $50,000 to $150,000. Hamilton—The Hamilton Farm Bu- reau has increased its capital stock from $50,000 to $200,000. .Wayland—Hanlon’s Drug store is now occupying its modern new build- ing on South Main street. Muskegon—Joseph David succeeds Charles Hutchinson in the grocery business at 827 Hoyt street. Holland — Jacob DePree succeeds DePree & Teusing in the general store business at R. F. D. 1. Zeeland—The DeBruyn Co., Inc., succeeds the A. LaHuis Co., 107 Main street, in the department store busi- ness. Fulton—Thieves entered the general store of Thomas R. Mears and escaped with merchandise up to the amount of about $100. Detroit—J. Brushaber’s Sons, 523 Gratiot avenue, dealer in furniture, has increased its capital stock from $125,- 000 to $225,000. Detroit—The Max Schneider Co., 924 Leland street, dealer im scrap metals, has changed its name to the Federal Alloys ‘Corporation. Alpena— Marzean Brothers, who were formerly managers of the A. & P. meat market ‘here, have opened the New Cut Rate meat market. Nashville—The W. H. Kleinhans Estate is celebrating this week the forty-fourth anniversary of its engag- ing in business at this place. Flint—Mansour’s, Inc., 211 East Kearsley street. has changed its name to Mansour’s Market and decreased its capital stock from $75,000 to $40,000. Detroit—The Elliott & Ratz Econ- omy Shoe Store, 17318 Lasher Road, has been incorporated with an author- ized capital stock of $25,000; $3,200 of which has been subscribed and paid in in cash. Adrian—The A. D. Parks Dry Goods Co., 115 South Main street, has: de- creased its capitalization from $80,000 common and $40,000 preferred to $80,- 000 common, the preferred having been redeemed. Detroit—Home Supplies & Service, Inc., 968 East Hillsdale street, has been incorporated with an authorized capital stock of 100 shares at $10 a share, $600 of which has been sub- scribed and paid in. Detroit—The Portable Tool & Sup- ply Corporation, Coe Terminal build- ing, 1627 West Fort street, has been incorporated with an authorized cap- ital stock of $10,000, all of which has been subscribed and paid in. Detroit—The Aroma Washing Fluid. Inc., 19619 Oakland avenue, laundry supplies. has been incorporated with an authorized capital stock of 2.000 shares at $10.a share, $5,000 of which thas been subscribed and paid in. > Detroit—The Radio Television ‘Cor- ; poration, 12120 Broad street, has been } incorporated to deal in radio and tele- vision sets at wholesale with an au- thorized capital stock of $5,000, all of which thas been subscribed and paid in. Boyne City—The Wolverine Hotell MICHIGAN: is now under the managenient of Al- fred ‘Stevens of Reed City. Miss Marie Mortensen, who has managed the ho- tel for ‘fifteen years, has taken over'a large house and is having it refitted as a hotel. Negaunee — Involuntary bankruptcy proceedings have been’ filed against Harry Mozen, trading as the People’s Store, dealer in general merchandise, by Endicott Johnson ‘Corp., $1,012; Ireland Bros., $227; the Central Mer- chandise Co., $113. Detroit—The Acme Business Equip- ment Co., 508 ‘Shelby street, has been incorporated to dealin business equip- ment with an authorized capital stock of $5,000 preferred and 500 ghares at $1 a share, $2,075 being subscribed and $2,000 paid in in cash. Kalamazoo—The Budd Jewelry Co., 104 South Burdick street, has been in- corporated to conduct a retail jewelry business with an authorized capital stock of $50,000, $15,000 of which has _been subscribed and paid in, $5,000 in cash and $10,000 in property. Grand Rapids — The Morrill-Cary Co., 413 Murray building, “Cary” oil burners, heat savers and humidifiers, has been incorporated with an author- ized capital stock of 5,000 shares at $10 a share, $10,000 of which has been subscribed and paid in in cash. Grand Rapids—The Home [nsula- tion Co., of Grand Rapids, 128 Grand- ville avenue, S. W., has been incor- porated to deal in insulation of all kinds with an authorized capital stock of $10,000, $2,500 of which has been subscribed and paid in in cash. Kalamazoo—John J. McGuire, 60 years old, died Aug. 4 at Bronson hos- pital, following an operation perform- ed a week ago. McGuire had been a resident of Kalamazoo for fifteen years and was secretary of the Kalamazoo council of the United Commercial Travelers. Muskegon — Theodore S. Woolsey and Waylon W. Woolsey, individuaily and as copartners in Woolsey Bros., dealers in clothing and men’s furnish- ings, listed liabilities of $5,913, and assets of $3,417 in a voluntary bank- ruptcy petition filed at Grand ‘Rapids last Friday. Detroit—The Parisian Co., 312 Fox Theatre building, dealer in men’s and women’s apparel, has merged the busi- ness into a stock company under the style of the Parisian Sport Wear, Inc., with an authorized capital stock of $1,500, all of which has been subscrib- ed and paid in in cash, Ithaca—Henry McCormack, general dealer, left Monday for a trip to the Yellowstone park and the Pacific coast. He is accompanied by his wife and his brother, W. E. McCormack, general dealer at Otter Lake, and his wife. They will travel by automobile and be gone about two months. Manufacturing Matters. Detroit—The Electrical Fittings & Equipment Co., 2211 Grand River avenue, has merged its business into a stock company under the same style ‘with an authorized capital stock of 50,000 shares at $10 a share, $119,030 being subscribed and $119,000 paid in. Detroit—The Aloleum Corporation, 980 East Woodbridge street, has been TRADESMAN incorporated: to manufacture and deal in fuel oils and greases with an au- thorized capital stock of 50,000 shares at $1 a share, of which amount $43,050 has been subscribed, $5,460 paid in in - cash and $35,625 in property. Sturgis—The Aulsbrook & Jones Furniture Co., manufacturer, has merg- ed the business into a stock company under the style of the Aulsbrook-Jones- Grobheiser Corporation, with an au- thorized capital stock of $25,000 pre- ferred and 150,000 shares at $1 a share, $159,799 being subscribed and paid in. Detroit—The Cope Swift Co., 247 McDougall avenue, manufacturer and dealer in oil burners and manufacturer in metal in general, has merged the business into a stock company under the style of the Cope-Swift Corpora- tion, with an authorized capital stock of 15,000 shares at $10 a share, $95,- 000 of which has been subscribed and paid in, Williamston—Officials of the Michi- gan Clay Products Corporation, report that the plant has enough business booked to keep the plant going at full capacity for the next two months. Dur- ing that period, production will total better than 2,000,000 bricks. The com- pany has orders for ‘bricks for three State hospital buildings and the Ma- sonic home at Alma. —_> ++ —___ Check Yourself On These Points. Do I always greet the incoming cus- tomer, even though I am busy with another customer? Do I drop any store work I may be doing to give instant attention to the customer? Is my manner friendly without being familiar? If we are out of an article, do I offer to get it for the customer, or do I merely say we are out and let the customer leave unsatisfied? Do I introduce some novelty or seas- onal item to customers when occasion permits? Can I keep my personal troubles to myself? Am [I able to answer all questions about the goods I sell? Do I ‘keep up a high standard of personal appearance, or am [ slipping? Do I do some business reading every week? Do I always enter in the “Goods Wanted Book” the items we are low in? Are my goods to be delivered ever returned because I made a mistake in the address? Do I ever let charge goods go out of the store before making out the charge slip? Do I work happily with my asso- ciates? Am I ever guilty of knocking the firm I work for? Does it hurt me to work overtime? Do I get a good batting average at getting there on time in the morning? Do I keep my stock orderly and dusted? Do I honestly know I am earning more money than [I did a year ago? What new ideas for getting business have I had during the past year? What new ideas for saving money have I had during the past year? August 6, 1930 What new ideas for improving serv- ice have I had during the past year? Can I stand criticism? —_~2+>___ Tips For Clerks. One of the best ways of selling goods is to show the cheap ones first and then quickly come out with the better stock and show up the difference in them, bearing hard on the quality and guarantee. It doesn’t pay to stay in a store run by a merchant who says the way he’s always done is a good enough way for him. He’s like the chap who is still trying to win races driving his trotter in front of a big-wheeled steel-tired sulky. Vanity in customers is a fair mark for the scheming salesman, and he who learns to take advantage of that uni- ‘versally possessed quality will surely be a rwinner. The right kind of a salesman puts his own feelings into the background when serving a customer. Listen to other people’s hard luck stories but don’t tell any. ‘Customers flock to a store where the clerks are polite. A set of rude or crude salespeople will undo the best advertising campaign ever planned. ‘Nobody ever yet drew pay for com- plaining about hard times. The more a man complains the harder times get. Don’t waste valuable time worrying or kicking. Get busy. Politeness should not begin with the customer who spends a dollar or five dollars, but with anyone who enters the door of the store. —_++.____ First Aid. “Have you given him anything or done anything to relieve him” asked the voung doctor who had been called into the backwoods to see a patient in the dead of a stormy night. “Well, no, doc—that is to say, nothin’ to speak of,” said the wife of the patient. “I had him soak his feet in almost b’ilin’ water with a lot of mustard in it, an’ I clapped a red-hot plaster on his back, an’ another one on his chist, an’ I’ve put a couple of blisters I had in the house under. his arms, an’ a bag o’ cracked ‘ice to the back of his neck, an’ had him drink a pint o’ ginger tea with a dash o’ rum in it jes as hot as he could swal- ler it, an’ I followed that with some yarb bitters one o’ the neighbors sent over, an’ I had him take five or six pills out of a box I got one day of a man that came along with medicine to sell, and he’s had three or four spoons of Quackem’s pain-killer an’ one of these seidlitz powders, but he didn’t feel like as if I ort to do much of anything, or try to do much for him till you come an’ see what you think ailed him. Then I reckoned we could go at him and really give him some- thin’ an’ do somethin’ for him.” —__+~+ + Mrs. Franklin C. Sears, manager of the Belvedere Hotel, Charlevoix sends in her renewal to the Tradesman and writes: ‘We are always glad to have this weekly edition and will be glad to place it at the disposal of our guests, whom we find take special interest in the splendid type of information it contains,” Rte, vent? ont! August 6, 1930 Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granulated at 5.30 and beet granulated at 5.20. ‘Tea—Calcutta tea prices were re- ported somewhat firmer, according to private advices received here. But the slight advance had little effect upon the local market, which was quiet, ex- cept for a fair out-of-town demand. In London ‘business for the week will be on a restricted scale because of the observance of bank ‘holidays. Canned Fruits— Futures showed slight improvement jast week and bookings of most commodities were comparatively small. The trade seems to have definitely adopted an attitude of waiting and buying only for a short time ahead and when prices are ap- parently at the bottom or near bottom. Wholesale grocers have booked rela- tively small quantities of 1930 packs as comared with previous years. Califor- nia fruits, this year’s packs, have not been ‘given much attention, generally speaking. There has been some buy- ing of certain varieties, counts, etc.. for early fall needs, but, as a line, the trade seems to ‘tbe waiting for bottom prices. The problem of discounts has entered this year, as some packers are said to be making large ones from opening prices. No buyer ‘wants to take on att large quantities unless he feels that he is getting the lowest quotation available. Canned Vegetables— Nature has taken a hand in the problem of over- production. During the month of July excessively hot and dry weather took its toll of canning vegetable crops all over the country and pack prospects do not loom so heavy as they did earlier in the season. ‘Corn, string beans and tomatoes have suffered from the drouth, seriously, according to all advices received here. Dried Fruits4The cooler weather of Saturday stimulated demand for spot dried fruits to some extent, and orders, while small, were fairly nu- merous and came from every direction near New York. Old crops have been cleaning up slowly but surely, and with the arrival of 1930 packs from the Coast, the market should be almost altogether bare. Last week’s trading was described by the leading jobbers here as normal for the time of year, and at the rate of movement, a clean- up was in sight before new packs will arrive. Prices on spot dried fruits showed no improvement, but there were no further sharp declines, and quotations in jobbers’ lists remained nearly unchanged compared with the previous week. Future dried fruits were not booked héavily by the trade as a whole, but there was more inter- est. The future prune market exhibited more firmness, and buyers ‘were more inclined to take hold, some of them ordering early fall needs. Apricots were more or less neglected, as com- pared with the previous week. Peaches still failed to arouse a spark of inter- est. New pack apricots are now en route from the ‘Coast, and will be here soon. No heavy shipments are re- ported on ‘their way here to arrive in the near future. They will come on a practically bare market. i Nuts—The trade regards the mar- MICHIGAN ket for ‘Brazils in the shell as strong, as supplies on hand are comparatively light for the time of year, and avail- able stocks in the primary market. are exceedingly. small, with: prices high and firm. August prices on 1930 crop Brazils on the spot went into effect last week, and are now offered at 14c on medium washed, 14%c on medium large, 17%4c ‘on large washed and 18c on extra large washed. Trading was light in all spot nuts in the shell, both for immediate or later shipment. Fil- berts in the shell were weak in the primary market in Italy. Spain and Sicily appeared not yet ready to do business on futures. Estimates re- ceived recently from members of the California Almond Growers’ Exchange indicate that the Coast almond crop will tbe larger than expected earlier in the season, and will develop some- what near the tonnage of 1928. The crop reporting service of the Govern- ment indicates a production of ap- proximately 12,000 tons for the whole State, but the figures submitted to the exchange show a State production of about 15,000 tons. Olive Oil—Primary markets abroad continue to advance. Spain went up another 2 pesetas Monday and Italy is again higher. Advices from prominent shippers are to the effect that pros- pects are that prices will not fall back as was previously thought likely. The crop of olives in Spain is said to point to an olive oil production not even equal to that country’s own consump- tion, and, coupled with light crop prospects in ‘both Tunis and Italy, the situation is regarded as very ‘bullish. The carryover in Spain, while heavy, is apparently not considered big enough to alter the outlook. Tihe spot market for olive oil, meanwhile, has taken a better trend in the past few weeks. Movement is generally de- scribed as_ satisfactory, with stocks light and prices firm and gradually ad- vancing. Pickles—The pickle lbusiness thas not yet commenced to show any improve- ment locally. The market is dull both as to spots and futures. The harvest of cucumbers will start in the North in about two weeks, and new dills will be plentiful. Just what the dill pickle pack will be, of course, is problematical because weather conditions have been unfavorable in many sections. The market has remained practically un- changed for some time. Many sizes are unobtainable—either here or at the source. Rice—Thhere is not a great deal to be said of this week’s market for rice as there is little activity and no import- ant developments. The trade here continues to buy conservatively from spot stocks, which are not heavy. Spot prices are steady and unchanged. The primary market in the South is easy, but no sharp concessions are offered. The new crop is said to be progressing favorably. Vinegar—The market here is quiet. In the primary markets a ‘heavy make is anticipated, due to a large prospec- tive crop of apples. However, some contend that there may be less culls or drops than is customary. Culls are largely employed in the manufacture of vinegar. Quotations are unchanged. TRADESMAN Review of the Produce Market. Apples—Transparent and Duchess are in ample supply at $1.25@1.50 per bu. : Bananas—54c per tb. Beets—40c per doz. bunches for home grown; $1.25 per bu. for fully matured stock. Butter—The market is unchanged from a week ago. Jobbers hold 1 lb. plain wrapped prints at 39c and 65 Ib. tubs.at 38c for extras and 37c for firsts. Cabbage—Home grown commands 75¢ per bu. Carrots—40c per doz. bunches for home grown; $1.25 per bu. for fully matured stock. Cantaloupes—Arizona stock is held as follows: Jambo, G6 to 8, flats -----2- = $1.50 Jumbo, 9 to 12; flats ~-22.5-2__ 1.60 Stanuqard. 12°10 15. flats 1.50 Cauliflower — $1.75 home grown. Celery—40@60c per bunch for home grown. ‘Cocoanuts—90c per doz. or $6.50 per bag. Cucumbers—No, 1 home grown hot house, $1.25 per doz.; ‘No. 2, 50c; out- door grown, $2 per hamper. Dried Beans—Michigan jobbers are quoting as follows: per crate for @. Ei Pea Beans 2.2 8e $6.35 Light Red Kidney _____________ 6.85 Dark Red Kidney ______._______ 7.35 Eggs—Local jobbers pay 2lc for strictly fresh. Grapes—$2.85 for ‘Calif. Malaga. Green Corn—40c per doz. for Mich- igan grown. Green Onions—Home grown, 30c per doz. Green Peas—$3 per hamper for Calif. Honey Dew Melons—$3 for Jumbos and $2 for Flats. Lettuce—In good demand on following basis: Imperial Valley, 4s, per crate ~---$3.75 Imperial Valley, 5s, per crate _--- 3.75 Hot house grown, leaf, per lb. _--- 5c Lemons—To-day’s quotations are as follows: the S60 Sunkist 2.2809) $12.00 SOU S@ukist 2. ec eee 12.00 JOU Red, Ball 222550 11.00 SOG kKed pall) 11.00 Limes—$1.50 per box. Oranges—Fancy Sunkist California Valencias are being offered this week on the following basis: Po ee $7.25 a0 745 07200 oe 8.50 O00 ee 9.25 fo) (GS See eee 9.25 Pog Sep ge er Sa eS 2 925 PER ae 9.25 AA ee 8.25 New Potatoes — Virginia in bbls., $3.50 for No. 1; home grown, $1.20 per bu. Onions—Spanish from Spain, $2.75 per crate; Calif. yellow in 100 lb. sacks, $2.75; Calif. white in 50 lb. sacks, $2.50. Parsley—50c per doz. bunches. Pears—Calif. Bartlett, $2.50@2.75 per box. Peaches— Elbertas from ‘Georgia command. $3.75 per ‘bu. Peppers—Green, 50c per dozen for California. . Plums—$2@2.25 for 4 basket crate, from Calif, Apricots, $2.75. Pieplant—$1_uer bu. for home grown, Poultry—Wilson & Company pay as follows: Heavy fowls —.. 2-22.03). =. 2 20c Tught ‘fowls: 225.50 2 ee 15c Radishes—15c per doz. bunches of outdoor grown. Spinach—$1.25 per ‘bu. String Beans—$2.50 per ‘bu. for home *grown. Summer Squash—$2 per bu. Tomatoes—Home grown hot house in 10 Ib. baskets, $1.10 for No. 1 and 75c for No. 2; outdoor grown in 20 th. _ baskets, $1.25. Turnips—$1.40 per bu. for new. Veal Calves — Wilson & Company pay as follows: Taney 202 Sk a ae 15¢ Cd ee 13c Medium: 22 30202 ee lic PoGr se 10c Water Melons—35@65c for Georgia. Wax Beans—$2.50 per ‘bu. for home grown. Whortleberries—$4.50@5 per 16 qt. crate. —_+++>____ Gabby Gleanings From Grand Rapids. Harry C. Hagy, who covers seven states on the Pacific slope for the J: B. Williams Co., of Glastonbury, Conn. is spending the summer near Grand Rapids, where he was born and lived until four years ago. He and his wife and their three daughters are living in a cottage at Virginia Park for the heated term. He now resides in Bev- erly Hills, about a mile from the home of Will Rogers. He makes his head- quarters in San Francisco. He has represented the same ‘house ever since he was a very young man and evident- ly assumes that he has a life-long con- nection with that organization. Thomas J. Thompson, of the ‘Stand- ard Oil Co. of Indiana, left yesterday for Montreal, where he sails later in the week on a Canadian Pacific liner for Europe. He will put in most of the time during his absence in Italy and France, spending several weeks in the earthquake region, which interests him greatly. He expects to return about Sept. 15. Mrs. Thompson and daughter will occupy their summer home on Spring Lake during the ab- » sence of ‘Mr. Thompson. Charles Bielecki, meat dealer at Stocking and Second, has sold out to Lane Vogelaar. Clarence H. Ketcher has sold his “Show Boat” restaurant to Harry E. and Dorothy Medaris. Lane Vogelaar has sold his meat market at 534 Stocking street toa Sylvester Zalenki. Louis J. Koster (Edson, Moore & Co.) and family leave their home in Grand Haven Saturday for a month or more in and around Boston. —_+ +> Furs Bought For Fall. A demand for Hudson seal, caraculs, ermine, weasel, mink and broadtail for fur coats, and for beaver, skunk, raccoon, wolf and ermine for trim- mings on cloth coats, has been noted in the fur buying for the coming Fall, according to reports in the primary markets. The interest in white and silver fox skins for neckpieces is still keen, although buying has been car- ried out on a much smaller scale than last year. Late Mercantile Changes in Ohio. Cleveland—Charles E. Nadler has been appointed receiver of the Work- ingman’s Department Store, of this city, in bankruptcy. An offer of 25 per cent. has been made to creditors but not yet confirmed. Massillon—The Stainless Steel Prod- ucts Corp., a recently incorporated concern of Massillon, will start opera- * tions in about four weeks. The com- pany will manufacture a variety of stainless steel products, including kitchen and cooking equipment, build- ing and hardware supplies, automobile accessories, and hospital, dairy, soda fountain and industrial machinery equipment. Findlay—A_ schedule filed in the U. S. District Court at Toledo, by W. 'C. Hoover, women’s wear shows liabilities totalling $16,825 and assets of $6,703. The debtor made an offer of 20 per cent. composition before adjudication. At a meeting of creditors called for the purpose of considering this offer, before Referee Herbert P. Eastman, of Ottawa, unsecured claims in the amount of $12,709 were filed and al- lowed. Each claimant also accepted the composition. The hearing on the application to confirm the composition has been set before Judge Hahn, of the U. S. District Court, and is pend- ing until he returns to the district. Toledo—An involuntary petition in bankruptcy has been filed in the U. S. District Court at Toledo against Max Applebaum, men’s furnishings and shoes, by Johnson, Farber & Coch- rane, Toledo attorneys, representing Baumgardner & Co., Toledo, $199; Standard Garment Co., Cleveland, $410; R. H. Lane & Co., Toledo, $482. Cleveland—An involuntary petition in bankruptcy has been filed in the UV. S. District Court here against the Nolish Hat Co., by Attorney Herbert Mendelsohn, representing M. & D. Simon, $32; U. S. Cap Co., $67, and Par Monte Cap Co., $486. Bowerstown—Oliver W. Penn, 58, head of the Penn Co., one of the larg- est general stores in Ohio died sud- denly at his home here from heart dis- ease. Burial was made in Bowerstown. He was president of the old Bowers- town National Bank. Cincinnati—Charles A. Dudley, 60, who had been in the retail shoe busi- ness with his brother, Harry J. Dud- ley, at 603-605 Elm street for more than forty years, died here recently. The two brothers succeeded their father, Henry Dudley, who was one of the pioneers of the shoe business in Cincinnati. In addition to his brother, Mr. Dudley is ‘survived by a sister, Marie Dudley. Massilion—An involuntary petition in bankruptcy has been filed in the U. S. District Court at Cleveland against Edward F. Hansen and Charles H. Kratz, partners, trading as Hansen & Kratz, shoes, by Attorney M. P. L. Kirchhofer, representing Arvine Wales, $1,600; Shattuck & Hoffoldt, $52 and F. T. Villard, $42. Canton—A. P. Weiss, who has been identified with the A. 'S. Beck Co., re- tail shoe chain store in the Harris Ar- cade ‘building for the past two years, has been promoted to managership of the store. Mr. Weiss hails from Cleve- land where he was formerly associated " management MICHIGAN with the Hallie Bros. Co., and the I. Miller store of that ciy. —_+-+___ Good Management Essence of Sound Business Progress. Disclosure in the suit over the Bethlehem Steel-Youngstown Sheet & Tube merger that Eugene G. Grace, president of the former company, col- lected a bonus last year amounting to $1,623,753 has revived an old discus- sion. It used to be said that no man’s services to any company were worth more than $100,000 a year. With the growth of corporations the limit was raised. John D. Rockefeller, accord- ing to Wall street tradition, remarked during the U. S. Steel-Tennessee Coal & Iron litigation that he would be glad to pay a million a year to Judge Gary for ‘Standard Oil. Measured by ordinary standards, it is difficult to justify very large salaries or bonuses such as Mr. Grace has received. This difficulty disappears, however, when full account is taken of the practical difference between exceptionally good management and management of the mediocre sort, especially when the in- terests involved attain notable propor- tions. In some cases the credit for sound expansion. should go to execu- tive committees of outstanding ability and solidarity. More often destiny shapes the course of events through a single executive head. Evidence cf this can be recalled by anyone famil- iar with the rise and decline of great companies in the last twenty years. Making liberal allowance for luck, a factor which is sometimes decisive, it has been obvious, even to outside ob- servers, that good management at the top has been responsible for most of the successes and that bad manage- ment has caused most of the failures. To what extent fat bonuses have played a part as incentives to wise di- rection may be open to question. No one ‘acquainted :with the results achiev- ed can doubt that, from the owners’ point of view, successful millionaire executives. have been worth all they got. The value of a man’s mind is not always the same thing as the sum he earns by his labor. A statement on this subject recently made by Charles M. Schwab is worth repeating: “Good is the very essence of sound ‘business progress. By good management I do not mean works management alone, but management in its broadest aspects—business states- manship, which is coming to be re- garded in the light of its true import- ance to the well-being of the people.” —_2+ + +___ Late Business Information. Regarding the business outlook for the last half of this year no outgiving is more impressive than that of the finance committee of U. S. Steel in presenting the June quarterly income statement, namely: “Indications in the industry point to an increase in the rate of operations during the balance of this (the third) quarter, with an improvement in volume during the last quarter of the year.” Building operations are looking up according to statements made last week in Grand Rapids at the meeting there of the United States Building and Loan League. Thomas F. Holden of F. W. Dodge expressed the opinion that recession in building throughout TRADESMAN the country is gradually ebbing. More homes, he added, depended on im- proved character of residential build- ing and reduced cost of construction. Traveling salesmen are in increas- ing demand, the National Council of Traveling Salesmen’s Associations re- ports this week. The ascribed cause is fewer trips to markets by buyers of retail stores which penses. Procter & Gamble have acquired a controlling interest in Thomas Hed- ley, Ltd., largest independent soap manufacturers in Great Britain, there- by putting them on more nearly even terms with Lever Brothers. Chain store operations are under- going a study ‘by the Harvard Bureau of Business Research, beginning with grocery chains and-later to be extend- ed to shoe, drug and variety chains. The chief points of examination are margins, operating expenses and profits. The National Chain Store Association is co-operating. American women’s dislike of still longer ‘skirts is given by the Cloak, Suit and Skirt Manufacturers as a reason for the association’s refusal to follow the French lead in this drec- tion.. According to the president of the council, Samuel Greenberg, in a statement issued this week, manufac- turers lost millions of dollars last fall before they learned the American at- titude on this point, and they are de- termined not to be caught again. Meantime the Paris salons, despatch- es inform us, are showing street skirts only twelve inches from the ground; those for more formal occasions being four inches longer. Eleven Good Tips For Clerks. Don’t get grumpy over the 25 cent customer who keeps you busy while someone else catches the easy $5 cus- tomer. Your personal neatness may not al- ways attract attention, but the lack of it is sure to be noticed, particularly by the women customers, The use of liquor or tobacco was never known to be of assistance in making a man a_ business success. Men have won in spite of such habits but never on account of them, There’s something wrong with the clerk who watches the clock all the time. If you are that sort the boss had better bounce either you or the clock. Don’t be a grumbler. It’s all right to kick when the occasion demands, but there’s a vast difference between the grumbler and the kicker. The man who forgets is in the same class with the man who didn’t know it was loaded and the man who sam- pled the home brew. Any one of them is too expensive help to keep. are cutting ex- om e “ATLAS” E-Z SEAL When you sell * ATLAS PRESERVING JARS ‘ATLAS” Jars you sell the best Fruit Jar on the Market. Distributed hy Western Michigan Grocer Company Grand Rapids, Michigan’ August 6, 1930 In most stores there are times when it is obvious that some of the receipts have gone astray. What protection have you against suspicion when that occurs in your store? Don’t be too anxious. The customer can see when the clerk is over-desirous of making a sale. Then he becomes suspicious, Even the long-winded customer will not stand for the long-winded sales- man. Don’t forget that the great ma- jority of people would rather talk than be talked to, It is better not to sell a customer an article that does not suit him even if you lose a sale. A dissatisfied custom- er will lose you more money than the profit on many sales. Never refuse to sell a customer goods out of the window if you haven't duplicates in the store. One such re- fusal will spoil your windows forever for that customer. It’s up to the win- dow dresser to see that there are dupli- cates in stock if he doesn’t want his window display spoiled. —_—_-e ++ ___ Essentials To Successful Industry. Life is a matter of tensions. There are businesses and workshops where a sense of lively activity is always present; others where time is ham- mered ‘out like steel. The . exciting businesses are not necessarily exciting by nature. They may be dull by nature. But at the head of each of them is a personality, a man with the power to inspire men, to stimulate them, to lead them. Their employes did not, perhaps, like them very much. But they knew them for what they were—forces of incalculable ‘strength. Men rejoice when they find themselves carried along on the flood tide of such a force. Life becomes more interesting, more exciting. Life becomes worth living. There are reasons for thinking that such tensions ‘are essential to success- ful industry just as they are essential to successful living—London Times. ——_»~2>___ Make Most of the Fact of Quality. Here are two fiddles—the one was made by Stradivarius and the other was made by a chap around the cor-- ner. It is easier for me to sell the first one for $2,500 than to sell the second one for. $15. Why? Because the one is a “Strad” and the other is a dud. one has Quality—all there is; other one has none. So, if you are selling quality goods, be sure that you make the most of the fact of quality. The higher the quality, the easier it is to sell—Efficiency Magazine. and the “ATLAS” MASON & Because the | a < a a a A < 4 & MICHIGAN August 6, 1930 eae ee “i bi : si sue iberated from Ionia Prison. Guy W. Rouse, who has recently been | CO-OPERATION A FAILURE. Less and less emphasis .is_ being placed by the Federal Farm Board on co-operative marketing.and more and more emphasis is being laid on limita- tion of production. This shift is in ac- cordance with reason — co-operative marketing can accomplish compara- tively little. It is also in line with a certain amount of experience. In Con- necticut the production of milk is ad- justed to consumption by a method which makes it pay for the farmer to supply an amount which has been agreed upon. Tie total amount con- tracted for is fixed at the market's normal requirement. Producers who supply their quota of that amount re- ceive a profitable price. Any surplus which is needed is paid for at a lower rate. Thus there is a direct incentive for a farmer to produce a_ definite amount of milk and not much more the year round. Applied to the grain problem this principle would mean that every mem- ber of a local co-operative association would contract to produce a certain number of bushels of wheat. When the wheat was sold, the proceeds of the highest prices at which any parts of it were sold would be divided among the farmers who had supplied the amounts for which they had contract- ed. The rest of the proceeds would be divided among those who had supplied amounts in excess of their contracts, so far as such amounts had been needed. To discourage farmers from con- tracting to produce more than they probably could produce and thus throwing: the arrangements out of any one!who failed to produce the gear, a penalty could be imposed upon amount which he had contracted to supply. Just as each member of a co-opera- tive would contract with the associa- tion, each- of the co-operative associa- tions in the National federation would contract with the federation with ref- erence to the amount of wheat it would produce. Thus the production and sale of wheat would be organized on a National scale. Any plan to limit production will meet difficulties, but the farmer will have to realize that methods of mar- keting, no matter how efficient, can- not remedy a condition which is caus- ed by overproduction. OEE Es THE GREAT DROUGHT. The great drought of 1930, described by the Department of Agriculture as the worst the country has experienced since the compilation of State-wide weather records began, forty and_ fifty years ago, has entered on , its “ninth month, : Back in December some _ sections were beginning to bewail the lack of moisture. In March the dry weather was taking in more territory. It was an unusually dry spring, with forest and grass fires throughout the coun- try, while many farmers were forced to plant their seed in dust, if they planted it at all. In the growing months of June and July the drought was made more serious and more ex- tensive by blistering heat that over- flower the region between the Rockies MICHIGAN and the Appalachians and rolled down upon the Atlantic seaboard, scorching the cities, withering crops, drying up the streams If August lives up to its traditional dryness, many of the coun- try’s crops will fall far short of their average yield. Already corn has been _ seriously damaged, with estimates of the reduc- tion ranging from 50 to 200 million bushels. The cotton situation is be- coming critical in a few states, although the drought, by helping check the boll weevil, has offset part of its own dam- age. Winter wheat was hardly affect- ed by the dry spell, but spring wheat is beginning to show serious deteriora- tion. The Eastern states escaped the early effects of the dryness, but now crops in this section are beginning to show damage and forest fires are again becoming a menace. With little relief in sight except for scattered and occa- sional local showers and with the driest month in the year just beginning, the worst drought in fifty years may set a record that will stand for a long time. OUT OF WORK. The unemployment statistics given in the July number of the International Labor Review are striking evidence of the world-wide character of the eco- nomic depression which we have been experiencing in this country for a year. Returns from twenty-six countries, not including the United States, show a total for both permanently and tem- porarily unemployed of 6,298,000, rep- resenting an increase among the job- less since May, 1929, of 1,541,000. All but four of the reporting coun- tries shared in this increase of men out of work, the most important of them being Soviet Russia, where industry has been speeded up through the five- year plan regardless of world condi- tions. Both Germany and Great Britain showed an increase of over a million, while the latter country has had the further misfortune of seeing the total of its unemploymed steadily mounting month after month, without even the usual spring improvement, until it has reached the figure of 1,- 855,020. Once again France is shown to lead the world in employment sta- bility. It has only 913 on its report of jobless, When the general unemployment to which these figures point is appreciat- ed, conditions in this country are more easily understandable. Whether they are less ominous or not is another question. It is evident that our full business recovery will in a large meas- ure be dependent upon world-wide eco- .nomic improvement and there are no definite signs that that is under way. ‘Nor do the portents of tariff wars, instigated by the raising of our rates, serve to brighten the prospects. We shall have to find such encouragement as we can in the reflection that every - day brings the inevitable return of prosperity nearer. WHEN THE CUTS ARE MADE. Just what the prices on fall lines of merchandise will be is still to be determined in qute a few markets which are either resisting the pressure for lower quotations or else are postpon- TRADESMAN ing reductions until it is felt that more business will develop when the cuts are made, The usual procedure, of course, will be for buyers and sellers to keep bar- gaining and finally reach a_ trading basis. This bargaining is likely to have little of the scientific about it, but, no doubt, in the end it will attain about. the same results. In the textile markets it is plain that the marked reductions in raw ma- terial costs must bring lower prices on most lines compared with a year ago, although, in the customary way, many finished products do not reflect the new economies possible. Cotton is more than 30 per cent. in price un- tier a year ago, yarns 24 per cent. and cotton goods about 20 per cent. Raw wool is 27 per cent. lower, and worsted yarn 14 per cent. below last year’s quo- tations. Raw silk has declined 40 per cent. and rayon 17 per cent. For the textile industry as a whole, the last census figures indicate that more than 50 per cent. of the cost of the product was charged to raw ma- terials, so that cutting the percentage of the raw material decline in half and applying it to the finished goods would be a fairly logical way of finding what the general reduction might be. Some retail buyers may be able to carry out their calculations along such lines and know accurately what prices they should pay. It would speed the recovery if all buyers were similarly qualified — the bargaining process is long drawn out and wasteful. DRY GOODS CONDITIONS. Little change was reported in either . local or out-of-town trade during the past week, the level of sales holding up to about the reduced level of recent weeks. However, there has been some unexpected response to early August sales offerings which have reflected lower merchandise costs more ade- quately. This was stated to be the case in housefurnishings sales and also in fur garments and may have im- portant significance with respect to fall trade. The month's results, preliminary re- ports indicated, were on the average, perhaps, under the poor June showing. While general business conditions are accepted as the chief reason for re- duced distribution, the weather factor could not be ignored when the Federal bureau reported that it was hotter for longer periods and over larger areas than ever before experienced in July. Of course, a few stores here and there bettered their last year’s figures for the month just closed, but they probably represented a much smaller number than for any similar period this year. Lower prices would of them- selves reduce sales totals without tak- ing into account the additional pressure from unemployment and business un- certainty. HAVE TOUCHED BOTTOM. Among purchasing agents it was learned last week that the belief pre- vails that-commodity prices have prob- ably touched bottem.. Acting on this assumption, orders will soon be closed. This should have proved heartening news to those who have been involved August 6, 1930 in the spectacular collapse in prices which began a year ago and has, al- most without let-up, progressed ever since. Stocks have been reduced but by no means depleted in most in- stances. On the other hand, manufac- turing operations have been consider- ably curtailed ‘and raw material re- serves cut down to very low points. Altogether, the recession in com- modity prices has amounted to nearly 20 per cent. The Annalist weekly index last week stood at 120.9, as against 149.6 for the corresponding period of 1929. There has been no slackening in the slump; in fact, the last two weeks have seen acceleration of the decline. All groups but fuels, building materials and chemicals are below the combined index, and the first two are too high to expect that they can re- main so out of line with the others. Ass tests of new and lower values in distribution channels seem at present to indicate, the consuming power built up through these months of thrift, either voluntary or enforced, is react- ing favorably to reduced prices and improved qualities. The translation of lower costs into lower prices to the consumer in the end will lead to an expansion of demand. THE CHIEF DANGER. As expected, the reports now com- ing from industry furnish very cheerless reading and have reduced the peren- nial optimists to repeating “it is always darkest before the dawn.” The week’s developments, however, contained no glimmer of that dawn which finally must come about through lowered price levels, a revival in consumption and reduced unemployment. The chief danger just now appears to lie in any widespread acceptance of wage cutting as the way out of dif- ficulties. Many of the leading indus- trialists of the country are to be com- mended on their stand against reducing wages, which they properly see as an attack on consuming power. It is to be hoped that their sound example will be followed by others. At the same time, it would also greatly aid the situation if the hesita- tion over reducing prices in many quarters was to be overcome. At a convention of building and loan of- ficials held at Grand Rapids last week, it was advocated, for instance, that better but cheaper homes might go a long way toward reviving the demand for new residences. As a further suggestion looking to- ward business recovery, it is empha- sized in many quarters that the delay in Tariff Commission appointments and in setting about the task of mak- ing the flexible provisions work is apt to prove a very costly one. What is needed, it is pointed out, is to prove to other nations that these provisions were sincerely meant to take care of objectionable rates, “See to it that desire for money does not lead you to place yourself at the command of persons who can coerce you into going against your best judg- ment and those ideals of honesty, mor- ality and fair play which you must preserve if you are to be at peace with yourself. oe August 6, 1930 OUT AROUND. Things Seen and Heard on a Week End Trip. ~* On my way home from the city Saturday evening, I stopped at the store of H. G. Stanton, about four miles: West of the city on Lake Mich- igan boulevard, for a supply of eggs. Handing Mr. Stanton a basket, he enquired: “How many?” “Ten dozen,” I replied. “We don’t sell eggs by the dozen any more. We-handle them altogether by weight. To-day we are paying l4c per pound and selling at 15c per pound, which is equivalent to 22%4c per dozen for medium sized eggs.” I could hardly believe my own ears. I have advocated the handling of eggs by weight ever since I started the Tradesman, forty-seven years ago. [ have probably devoted 100 pages in the Tradesman to the subject in the meantime, giving valid reasons why eggs should be handled by weight, in- stead of the inequitable practice which has been in vogue in most localities since the egg industry was established. I naturally wonder if any other Trades- man reader has adopted the weight system in selling eggs. If so, I should like to hear from him. In explaining his position in the matter, Mr. Stanton said: “I aim to hold the purchase and sale of eggs as nearly to the wholesale price as possi- ble. The present price is 22c, so in selling a dozen eggs by weight for 22%4c I keep pretty close to the line. During the six months this system has been in operation, my egg business has been completely revolutionized. I am getting practically all the big eggs produced in this neighborhood. Farm- ers as far away as Grand River (six miles) are bringing me their eggs, while the farmers who produce diminu- tive eggs market them in the city or sell them to the egg buyers who are constantly in evidence. Most of my sales are to city people who drive out and buy their eggs of me because they know my store is practically the only place near Grand Rapids where they can obtain eggs of large size and uni- form quality I cannot understand why every grocer does not abandon the age old method of handling eggs by the dozen, which is manifestly unfair to all concerned. If the weight system were universally adopted the farmers who produce under sized eggs would dis- continue growing diminutive fowls and replace them with flocks of hens which produce worth while eggs.” One of the first advocates of selling eggs by weight was the late Smith Barnes, who was for many years General Manager of the Hannah & Lay Mercantie Co., at Traverse City. Mr. Barnes handled eggs by weight in his store for years and at every convention of the old Michigan Busi- ness Men’s Association raised his voice in behalf of this reform. T have understood that eggs have always been sold by weight on the Pacific coast and in the Rocky Moun- MICHIGAN tain states. I see no reason why they » should not be so handled by Michigan merchants. I note with much pleasure and sat- isfaction the manner in which many independent grocers are putting their stores in order and making their stocks look very attractive. This is in line with the text from which [ have preached for many years and I shall continue to advocate efficiency, attrac- tiveness and service as long as [I live. In many respects, however, the inde- pendents are not doing their full duty by the chains. They are permitting the chains to conduct indirect advertis- ing campaigns of a questionable char- acter without doing anything to meet it and controvert it. JI am sorry to see this cessation of activity on the part of the independents, because it bodes much evil for the future. Imi- tation is the sincerest form of flattery. The chains adopted a method of advertising leaders—‘loss leaders” we used to call them—for Friday and Sat- urday of each week. Instead of strik- ing out in new fields and creating original plans for drawing trade, the independents are following in the foot- steps of the chains and—very foolish- ly, I think—making Friday and Satur- day bargain days, instead of Tuesday and Wednesdays, as they shouid do. This gives them no advan- tage over the chains, as would be the case if they operated along independent lines, instead of competitive and imi- tative lines. The independents got the whip hand over the chains in the agitation which was conducted in their behalf by their friends during the late winter and early spring. Millions of customers ceased to patronize the chains because they were convinced the chains were selling inferior goods and practicing short weight, short count, short measure, short change and dishonest addition. This wonderful transformation was accomplished at little expense to the independents. How did they compen- sate their friends for this service? I am sorry to be compelled to admit that the element of gratitude failed to func- tion. Instead of compensating the people who came to their rescue at a critical time, they took up with every cheat, faker, fraud and crook who jumped into the game with schemes which possessed no merit whatever and for which the independents paid very dearly. As a result, the independents have now come to the parting of the ways with the imposters. The frauds and cheats have filled their pockets with illy gotten gains and left the in- dependent merchant to his own re- sources. He must again resume his former relations with his time-proven friends or invent and put into effect methods of defense which will prove equally as effective as those employed in his behalf by his friends of old. Nothing, in my opinion, will do more to help the independents in this emergency than compact local organ- izations, created and mantained along purely mutual and invidual lines. The independents are in excellent position TRADESMAN to help themselves. They can func- tion in an effective manner cheaper and better than they can hire outsiders to do the work. All that is required is personal faithfulness, prompt at- tendance at all meetings, local loyalty to themseves, their fellows and their organization. This done, the problem is solved and the victory is won. I am getting a good many enquiries nowadays, asking me to recommend outside agencies which can save the independent in his present predica- ment. I invariably reply that there is no such animal; that the local mer-" chant is the only one who can do the job in a satisfactory maner. [ am willing to stand or fall on this state- ment and the outcome involved in put- ting the plan into effect. There are some things I am unable to reconcile in this world. For in- stance, four years ago when Groesbeck was defeated by Fred W. Green for the nomination for Governor, he was invited to go on the stage at the De- troit convention and assure the dele- gates from all over the State of his continued allegiance to the Republican party. Did he do it? Hardly. Of course, he was pretty mad over the outcome. He not only refused to acquiesce in the invitation, but blurted out the following undiplomatic remark: “THE REPUBLICAN PARTY CAN GO TO HELL.” Now he is seeking the suffrages of the same party he consigned to the demnition bow wows four years ago. [I naturally wonder how many Republicans will vote for him in the primaries after having been invited to take up their residence in the nether regions? I also have proof that he made an uncomplimentary remark about Mr. Green on the same occasion which was so vulgar that I could not disgrace the Tradesman by reproducing it in our columns, A power ferry has been installed at the mouth of White Lake, so that automobiles can be moved across the channel during ordinary hours. The fare is 45 cents. The innovation is a great convenience for those automo- bilists who wish to make the circuit of White Lake. Something like fifty boy scouts came into Montague last Saturday af- ternoon for a week’s respite at one of the resorts near that place. Their ar- rival and departure from the village were made known by the hilarity of the lads comprising the party. W. J. Ohrenburger, whose grocery store and stock in Montague were re- centy destroyed by fire, will be housed in a new brick building, now in pro- cess of construction, about Sepé. 1. The Montague Hotel, long owned and conducted by Mr. Peck, is still closed to the public. It would seem as though it could be opened for sleep- ing guests during the resort season with advantage to all concerned, If half the reports which emanate from. Mosherville, Hillsdale county, are based on fact, that town is not a very good place for a law abiding citi- zen to live in. For more than three years a feud has been conducted against Ernest A. Moross and wife, involving hoodlum raids, attempts to commit murder by explosive bombs and other criminal acts which would be a disgrace to any respectable com- munity. Instead of undertaking to rid themselves of the fiends who are re- sponsible for these crimes, the residents of the village and surrounding country appear to be almost unanimous in de- fending the criminals and denouncing the innocent victims of the attacks. The case affords one of the strangest situations I have ever had brought to my attention. J cannot understand why the proper officers of the law have not brought the criminals who are responsible for these acts to justice long ago. Under present conditions a sena- torial election is as hard to dope out as the verdict of a jury, and some wise guy has said that such decisions are the only thing that can baffle om- niscence. Couzens is a man of no great ability. Had he not been caught under an avalanche of millions he would probably have remained in ob- scurity. He did fairly well as a police commissioner, but proved to be the worst mayor Detroit has ever had. When he tackled the larger job at Washington he showed his ears and betrayed his species. There can be no question as to the superior ability of Chase Osborn, but Chase becomes ‘temperamental at times and makes enemies by his sud- den frank utterances. He is a little too peppery to stand the gaff in a heated debate and is apt to become irritable in the face of opposition. At the time when he retired from the gov- ernorship he left a good many old friends and associates in a state of resentment. Those of us who know him well know better than to be dis- turbed by his impulsive ways, for, given time to think things over calmly, he is a man of rare intelligence and honest impulses. People in general are given to forgiving and forgetting, but politicians are apt to harbor reésent- ment and petty spites. I had not seen Chase for several years until two weeks ago and so was rather shocked to note that he had aged rapidly in the interval. The won- der is that he has not broken long ago under his natural high-pressure intensity. It would have burned the energy out of ninety-nine men in any 100. Under the present system, by which any citizen, able or otherwise, can secure his nomination to high office and when the voter is confronted with a long list of unknown candidates from which to make his choice, we seem to have degenerated politically and to have subjected. ourselves to the rule ef mediocrities—or less. The big cities, the states and congressional and 10 MICHIGAN TRADESMAN August 6, 1930 senatorial districts seem to choose representatives of marked ability and fitness only by rare accident, but past experience seems to have made us fearful of any sort of control of nom- inations. But for the watchfulness and critical observation of an able and patriotic press we might to-day be subjected to as ruthless a tyranny as was Russia under the czars. The press can warn us against legislative follies and chicanery, but it cannot furnish intelligent initiative or any other quality of statesmanship for leg- islative bodies. Now and then an executive like Jackson, Roosevelt or Pingree is able to assume some degree of leadership, and newspaper publicity can usually be depended upon to pre- vent the politicians from leading us far ‘astray. A certain Napoleon of finance has recently lost 90 per cent. of the won- derful prestige he enjoyed in this State because he positively refused to ex- tend the maturity of a recent issue of warrants or permit his associate direc- tors to do so. There was no good reason why the concession should not have been granted, in view of the busi- ness depression and stock deflation for which neither stockholders nor corpo- ration manager were responsible. The company’s treasury was in good shape and could have gotten along without the proceeds of the warrants. If the warrants had been extended six months or more, the proceeds would have enabled the company to avoid the is- suing of stock in another organization, which has evidently “gone bad,” judg- ing by the price the stock is selling at. The official refused to listen to the voice of reason and the urgent appeals of close personal friends—men who have been loyal to the organization and its founder through all the vicis- situdes of fortune. Because he was adament to the representations of his long-time friends and admirers, he caused them a loss in excess of $100,- 000, without any corresponding ad- vantage to any one. Instead of being the most popular person in the utility field, the man responsible for this havoc is now the most unpopular operator of whom I have any knowl- edge. Hundreds of investors who have aways believed he was absolutely fair in all his dealings and who stayed by him through thick and thin, no mat- ter how bitterly his opponents might malign him, cannot now be induced to acquire or retain a dollar’s worth of his securities, no matter how at- tractive the price may be or how flat- tering the reports he may put out re- garding the earnings of his company and the prospects of its future success. I had planned to visit Traverse City about labor day and pay my respects to a life-long friend who was ill, but my plans have been set aside by the edict of the Almighty. Monday morn- ing brought me two telegrams from Traverse City, announcing the death of Howard Musselman. There has never been any question of the greatness of character and the fine mind of this outstanding mef- chant. To anyone who has talked with buyers and others interested in the wholesale grocery business about its personalities, there was always the impression of a respect, admiration and affection for this man. His un- derstanding of their situations and his helpfulness when aid was vital had endeared him with the many who knew him in a way that is really re- markable. Mr. Musselman always enjoyed and maintained the trust and faith of his fellow merchants, and it was always his effort and desire to use this con- fidence for the general good. His was an unselfishness which was never ques- tioned. His interest in endeavoring to promote cooperation for better and more sensible merchandising methods never relaxed. Mr. Musselman was among the re- maining few of the old school to whom honor and honesty was fundamental and all else secondary. In these days, when there are so many mental reser- vations attached to statements of in- tention about marketing or manufac- turing or otherwise, the recollection of this merchant whose word was his ‘bond, who never deviated an iota from his conceived idea of what was just, is refreshing. This old school grew up a little differently from what those of the younger generation know. They were more set in their ways, more de- termined. If there were any faults in these traits, they also embodied much that could well be copied to good ad- vantage by those who are charged with the carrying-on of business to- day. Manager Thompson, of the Stand- ard Oil Co., of Indiana, calls my at- tention to a statement recently made in the Tradesman relative to its plac- ing its oil station employes on a com- mission basis about a year and a half ago. He says that under the salary arrangement in effect before the com- mission ‘basis was adopted its best men received a maximum of $125 per month. Now the same men are draw- ing down from $175 to $180 per month. Emploves in small towns who were making a maximum of $100 per month are now earning $125 per month. Un- der no circumstances would the men be willing to go back to the old meth- od of compensation. E. A. Stowe. ++. Death of Howard Anderson Mussel- man. Howard A. Musselman died at his home in ‘Traverse City last ‘Saturday. The funeral will be held at the family residence at 4 o’clock this afternoon, Dr. Demas Cochlin, pastor of First Congregational church, officiating. Burial will be in the family plat at Oakwood cemetery. Mr. Musselman was Vice-President of the National Grocer Co., President of the First National ‘Bank of Traverse City, chairman of the board of finance control of the National High School Orchestra Camp Association and Vice- President of the Grand Traverse Re- sort Association. He also was active in local civic development and an all- aroynd public-spirited citizen. He is survived by the widow; a daughter, Mrs. Eleanor Macdonald, of Traverse City; a brother, J. Elmer Musselman, and two sisters, the Misses Carrie and Alice J. Musselman, of Gettysburg, Pa. In our biography of Mr. Musselman, published last week, it was stated that Mr. Musselman was not a member of any fraternal order. correct. He was a ‘Master Mason and a member of the Chapter and Knights Templar. Measuring the life of Howard Mus- selman in friendship, in cheerfulness, in affection, in kindly good nature, and in the gentle art of conversation, his was a very successful life. Far more successful than if he left behind him bricks, mortar, machinery, credit bal- ances, country estates, yachts—with- out friends. In the true sense, his life had its spiritual values that were en- tirely separate and distinct from ma- terial things. ee ————— Sale of National Grocer Co. Branches. The Tradesman is in receipt of a letter from the National Grocer Co., announcing the sale of its Traverse City, Sault Ste. Marie and Escanaba branches, as follows: The Traverse City branch has been sold to the Grand Traverse Grocer Co. The Sault Ste. Marie branch has been sold to the Sault Wholesale Gro- cers, P. L. McDougal, President. The Escanaba branch has been sold to Carpenter, Cook & Co., of Menom- inee, which is opening a branch at Escanaba. $100,000,000 NORTH AMERICAN TRUST SHARES Sold in 1614 Months. This unusual demand for a security combining in a single investment all the elements the majority of investors desire, is con- vineing evidence of nub- lic confidence in North American Trust Shares. The 5 convincing points are: The safety and diversity of 28 stocks of America’s leading industries: ready marketability, at any time, through Distrib- utors Group, Inc.; a re- investment of extra divi- dends at the bid price, assuring appreciation of the original capital: and a highly satisfactory in- come. A. E. Kusterer & Co. are Western Michigan Members of Distributors Group, Ine., a national organization of outstand- ing investment bankers through whom North American Trust Shares a are sold. ) AE Kusterers Co, The Oldest Investment : king House in Western Michigan 303-307 MicriGAN Trust Broce PHONE 4267 This was not. Negotiations are practically closed to dispose of the Alpena branch. The company will discontinue the sale of merchandise at wholesale, maintaining supply houses for its chain stores at Detroit, Grapd Rapids, Saginaw, Jackson and Cadillac. _———se2- > Praise may be nothing more than an expression of surprise. that you did your work well. BETTER MILK SLATLMI To difference The Milk of Quality Sold only; 4 through ! independent grocers STERILIZED - UNSWEETENED og) THE PAGE MILK COMPANY Merrill, Wisconsin It’s more than “Gust milk’’ Carnation Milk is a lot more than that. It is thirty years’ experience and progress. It is never-ceasing national adver- tising. It is greatest popular demand. It is quality pro- tected-at-the-source. The man who sells auto- mobiles, vacuum cleaners, or radios likes to sell the leader. In milk it’s just the same. And any way you measure it, Carnation leads its field. Carnation Company Carnation Bldg., Oconomowoc, Wis. “*From Contented Cows’’ © 1930, C. Co. = August 6, 1930 MICHIGAN TRADESMAN 7 . Dayton’s ‘“‘Model Store’? Fiasco. Associated grocery effort has always been handicapped by its lack of loyalty to the main issues. No matter how or when grocers have got together, extraneous in- terests have got in their work and the trade has suffered. Grocery leaders have lacked the courage of their convictions. Grocery lead- ers have also too often gone on the theory that if a thing did not harm themselves, it interested them little. This spirit’ was manifest in Dayton. Delegates from many sections stated plainly that the so- called ‘‘model store’ would not do for their local grocers. Yet those same delegates voted to in- struct the National Association to endorse and recommend _ that store to grocers everywhere. The consequences of such insincerity are sure to be far reaching to the detriment of the trade. This because the fixtures shown in that model cost over $7,000 and they do not complete the store. Not 5 per cent. of the gro- cers of the land have $7,000 for fixtures and equipment — and those who have know enough not to invest it thus foollshly. To the extent, therefore, that the recom- mendation of the National may be taken seriously, the grocery trade will be injured, and to the extent that grocers use common sense and pass that model by, the Na- tional and grocers associations generally will be discredited. Just consider this store. It is 30 by 50 feet. Assume that it is ideal in dimensions, we are first faced with the fact that such meas- urements are not obtainable in most localities that are worth while for retail grocers. But then look at the bill for the outfitting: The estimated list—mostly ex- act costs —runs thus: Lighting. $345: bread rack, $37; steel shelving, $289; vegetable rack, $52; vegetable scales (2), $285; vegetable tile stand and sprayer, $225; metal display stands (4), $132: cash registers (2), $550; baked goods case, $120: scale for baked goods. $65; delicates- sen case. $511.50; fresh meat case, $511.50; meat scales (2), $650; meat slicer, $285—pedes- tal $45 extra; meat chopper, $205: meat block $120; refrig- erator, $297.50: walk-in cooler, $630: coffee mill, $65; Frigidaire, $1,150; wrapping counter, $85; wrapping counter scale, $295; package scale, $70; steel letter file, $55; steel desk. $85; dupli- cating machine, $82.50 — total $7,198. Considering that the range of ordinary remodeling costs will total from $700 to $1,800. here is four to ten times the right figure. But we can go farther than that and be ‘way inside the facts; for I have seen small grocerv stores suitably remodeled for $90. So we might say that this alleged Dayton model exceeds conserva- tive limits by from four to one | hundred times; and that, believe me, is going some. This is really deplorable, for the National officers have been definitely instructed to endorse and recommend that Dayton model. In pursuance of that in- struction expensive circulars have been printed: and are being wide- ly distributed. That costs money —and every circular is a discredit to the grocery trade. Consider the plain facts. Most grocery stores which need remod- eling are going concerns. As such they have equipment now. By far the most of them are cluttered up with fixtures and can be im- proved 100 per cent. by the sim- ple discard of 50 per cent. of the fixtures now in place. That can be seen by the inspection of most remodeled stores. It was and is a particularly strong feature of the work of Wm. L. Butler, Pacific Coast pioneer in this. exceedingly useful field, that his remodeling and rearrang- ing entails little expense because he adapts to new uses the equip- ment already owned—and dis- cards a lot of it. Such work is constructive in every respect and from every angle. Let anyone get a copy of the circular “Before & After’’, issued by Hills Brothers Coffee Inc., San Francisco, and note this same process in the re- modeled stores. For the good of grocerdom, | sincerely hope the National will be able to ditch that special in- struction. Paul Findlay. —_+2+____ Curtails Clerical Errors With This Plan. A Wisconsin grocer has cut down his clerical errrors with a clever stunt. A box was nailed up in a convenient place in the store. Every time some- one makes a mistake he or she must put a nickel in the box. Wrong change, overcharges, undercharges, incorrect filing of sales slips, wrong deliveries, missing items in orders due to care- lessness, etc., are some of the things listed as errors. At the end of certain time the em- ployees themselves decide what to do with the fund that has accumulated. Besides being a lot of fun for every- one, the grocer has found this plan makes employes think twice. —_~++._____ Grocers Oppose Labeling Change. Believing that any change in pres- ent rules will impair the efficiency of the Federal food and drugs act, the National Wholesale Grocers Associa- tion has asked its members to write protests against a proposal to drop the rule requiring a declaration on the label when corn sugar is substituted for cane or beet sugar in a food prod- © uct. The change proposed is describ- ed as an ill-advised and unnecessary step which would work to the detri- ment of wholesalers, retailers and con- sumers of food products. Those in- terested in the proposal have been given until to-morrow to file their views with the Secretary of Agricul- ture. Follow Thought With Action A man can plan and plan but if he doesn’t take any steps to make his plans work, his good inten- tions go for naught. You probably have made plans for the protec- tion of your family when you are not here. You may have gone so far as to discuss with us the dis- position of your property. But until you have actually made your Will, appointed us as executor and trustee and put your Will in safe-keeping, your family’s future is left largely to chance. ° We strongly urge you to follow your good in- tentions with prompt action. Send for our booklet, What You Should Know About Wills and the Con- servation of Estates.” It explains how you can protect and safeguard your estate through your Will. THE MICHIGAN TRUST co. GRAND RAPIDS FIRST TRUST COMPANY IN MICHIGAN 12 MICHIGAN TRADESMAN August 6, 1930 FINANCIAL Use Due Care in Making Any Invest- ment. I note by the daily press that the annual meeting of the National Build- ing and Loan League has been holding forth in Grand Rapids and that glow- ing reports of the progress and in- creasing business of building and loan associations and the benefits of such organizations were made by the dele- gates. I wish that all building and loan associations were a success and a bene- fit. I have had two sad experiences with these organizations. In this I am not condemning all of them as bad or scaley. After relating my experiences [ would like to offer a little advice to any one now having funds. invested in distant associations or maybe con- templating so investing. Several years ago I had _ several thousand dollars which was earning me little or nothing. One day I picked up a copy of the Pathfinder and, thumbing it through, my eye caught two advertisements of building and loan associations. One offered 6 per cent. and safety with banking privi- leges. The other offered 8 per cent. with the same privileges. I answered the two advertisements and in due time received some very cleverly written and well printed circu- lars, setting forth the advantages of the two concerns. I was speeded to action by about this time by reading an interview from Babson, in which he advised people to put their savings in- to building and loan shares. I invested several thousand dollars with a Philadelphia association. This concern failed to pay its June, 1929, interest, but held out hopes to the shareholders it would be able to pay in a few months. More than twelve months have passed and nothing has come forward yet other than that the banking department of Pennsylvania has reappraised the value of the shares of the association at 66% per cent. of the invested value. Come to find out, the most of the money of the association has been loaned on second mortgages and a lot of the property has been foreclosed on the first mortgage, leaving holders of building and loan shares in the soup. The literature sent out by the associa- tion would lead the prospective invest- or to believe the money of the asso- ciation was loaned on first mortgage securities and at a very conservative valuation. A solicitor for this association is now trying to organize what he calls a holding company. He is asking the building and loan shareholders to take second preferred shares in the new concern at dollar for dollar. He pro- poses to sell 150,000 shares of first preferred shares in the new concern and 450,000 shares of common stock. When out of the earnings of the new company the $1,500,000 first pre- ferred shares have been paid an annual dividend of 6 per cent. and the original investment returned to the sharehold- ers, then the second preferred share- holders will receive their original ins vestment, but are not promised any dividends in the mean time. In other words, the proposal is to take what assets of the building and loan associa- tion is left and use them as a basis to organize a new investment or hold- ing company and give the sharehold- ers second place. The other advertisement I answered came from a Texas association. It, too, was enticing. It offered great ad- vantages and 8 per cent. I invested several hundred dollars there. Last March one of the officers was taken suddenly ill and in a few days passed on. A check up of the books showed that this man and one of the other of- ficers had been keeping two sets of books and that the two of them had appropriated about $250,000 to their own use. If everything turns out all right here I will take only a 30 per cent. loss. The other officers seem to be making every effort to put this in- stitution on its feet again, but the banking department of Texas has lop- ped off 30 per cent. of the value of our original investment. Now here is my advice: If you have money to invest and want to put it into building and loan shares, select an association at or near home where you will have a chance to know the officers and to see the property the money is being loaned on. Fred U. O’Brien. —_—e+>—____ Holdings of Stock By Insurance Com- panies Enlarged. Insurance companies which invested in bonds instead of in stocks showed a better investment record last year than those which concentrated on stocks, though the predominant trend was toward increased holdings of shares. This is the conclusion reached by J. G. White & Co., which has just com- pleted its annual survey of insurance company investments. Investment ac- counts of 146 leading insurance com- panies with invested assets in excess of $17,000,000,000 are analyzed. The firm stresses the fact, however, that concerns investing mrimarily in stocks, despite their relatively poorer showing reported “what must be re- garded as a remarkably small percent- age of depreciation.” The increase in though plainly noticeable, was not so large as might have been expected in view of the low prices at which stocks were obtainable late in the year, the firm points out. In the case of the thirty-three life insurance companies studied, the ratio of bonds to total investments stood at 45.6 per cent. at the close of 1929, as compared with 46.9 per cent. in 1928 and 51.6 per cent. in 1924. Stock hold- ings rose from 1.9 to 2.6 per cent. of total investments. The forty-three fire insurance com- panies, originally classified in 1924 as those having less than 40 per cent. ‘n stocks, finished 1929 with 41 per cent. invested in stocks, as compared with 35 per cent. in 1928 and 19 per cent. in 1924. Bond holdings for this group declined during 1929 from 61 to £6 per cent. of total investments. The twenty fire insurance companies classified as those investing more than 40 per cent, in stocks, had 74 per cent. stockholdings, al- in stocks at the close of 1929, com- pared with 66 per cent. in 1928 and 55 per cent. in 1924. The ratio of bonds to total investments meanwhile drop- ped from 41 in 1924 to 32 per cent. in Diversification of the bond accounts alone for all groups of companies shows slight gains in percentage hold- ings of public utility and industrial bonds during 1929, and a sharp decline 1928 and 25 per cent. in 1929. in the percentage of United States e td Investment Securities E. H. Rollins & S$ ° « KNOLINS OnS Founded 1876 Phone 4745 4th Floor Grand Rapids Savings Bldg. GRAND RAPIDS Boston New York Philadelphia Chicago Denver San Francisco Los Angeles London The Measure of a Bank | 1 The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. h GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’’ 16 CONVENIENT OFFICES Course. A Business School That Is a College of Business Administration The Davenport-McLachlan Institute is chartered by the State as a class A College and empowered to grant courses to high grade men and women. Collegiate Course countancy and Business Administration. Collegiate Secretarial Science Course. : Special Secretarial Course. Business Administration It is a pleasure to give information. DAVENPORT-McLACHLAN INSTITUTE 215 Sheldon Ave., S. E. degrees and offers the following in Ac- Civil Service Course. General Business and Banking Course. Salesmanship and Advertising. Gregg Shorthand and Touch Typewriting Course. The Stenotype. Grand Rapids, Mich. ae. 2 a August 6, 1930 MICHIGAN TRADESMAN 13 Government bonds held. Rail holdings showed a slight increase for all groups except life companies. The combined investment accounts of twenty-five casualty and miscellane- ous companies reveal 61 per cent. in bonds and 35 per cent. in stocks at the close of 1929, compared with 68 per cent. for bonds and 28 per cent. for stocks in the preceding year. Com- panies in this group showed current income of 4.43 per cent. and deprecia- tion of 1.53 per cent. in value of invest- ments during 1929. William Russell White. [Copyrighted, 1930.] ———__-~> + Disbursements of Leading Companies Increase Despite Depression. Total dividend distributions in the first half of this year increased more than 4 per cent. over the record sum for the first six months of 1929, de- spite the slackening in industry and the many dividend reductions in some ines, Retail distributors and food com- vanies showed the largest increase in lisbursements, while iron, steel and quipment companies were not far be- *.ind, according to figures presented in he current Paine, Webber & Co. re- iew. More, than 400 individual com- anies have reduced or omitted pay- nents this year on junior stocks—in yme cases on preferred issues, and 1ost of these cuts have come in the ist few months. “During the current and final quar- rs of 1930, total dividends received py stockholders will not make a favor- »le comparison with 1929,” says the -‘m, “inasmuch as numerous reduc- ons and omissions recently announced nd others probably yet to material- 2) will become effective. “Total cash dividends paid in the st two quarters by 270 industrial mpanies amounted to nearly $945,- 000,000, a gain of about $39,000,000, or 4.2 per cent. over same portion of last ya, ‘The largest percentage gain was red by the retail trade group of ' cks, increased disbursements by J. Penney, Montgomery Ward, Safe- \. y Stores and Great Atlantic & Pa- cific much more than counterbalancing uctions in case of May Depart- at Stores and Butler Brothers. Food companies were a close sec- © in point of large disbursements. T+ outstanding gains among food ducts companies were made by Na- t' al Dairy Products, Hershey, Stand- ar- Brands, Borden, Wrigley and Coca-Cola. “Although recent unfavorable action on dividends reflects business depres- sion, it should not be assumed that all corporations which ‘have lowered rates failed to earn their dividends. Con- traiwise, various companies have stated specifically that dividends had been earned but cuts or omissions were made to conserve cash positions. “Analysis of the downward revisions indicates that motor and metals indus- tries, especially coppers, have suffered most. On the other hand, railroads have thus far been singularly free from cuts or omissions, while several car- riers have resumed or increased pay- ments.” William Russell White. [Copyrighted, 1930.] ——— A Business Man’s Philosophy. Most of us are engaged in trying to get our affairs on an automatic basis. We seek the infallible investment, the bonds or stocks we can buy and for- get. We want our business to operate smoothly while we play golf and fish. Occasionally we seem to approxi- mate this heavenly condition, but if we practice our theories too stubborn- ly the day always comes when we dis- cover that our securities have shrunk to half their former value and that our business is close to insolvency. Everything insists upon its right to change. While we sleep inventors per- fect new devices that undermine the assets back of our infallible bonds. While we fish the women shorten their skirts and put on silk stockings, and we find the demand for our cot- ton goods vanishing. The lesson that everything must change is hard for middle-age to learn. After forty we are inclined to become tired. We have encouraged change all our lives and have fought the estab- lished order. The world has heard us and has rewarded us. Now we are intrenched and are looking for peace and quiet. We close our minds and choose our companions among those who think and feel as we do. Meantime the gates are being storm- ed by men of youthful minds and ideals some older and some younger than ourselves. What we consider good enough doesn’t suit them at all. That’s why so many men who are going well at forty are floundered at sixty, just when they should be in their prime. William Feather. —__2+22>___ Corporations Wound Up. The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: Airport Holding Corporation, Detroit. R. C. ‘Huffman Construction Co., Chesaning. Q-D Forwarding Co., Inc., Detroit. American Gear and Manufacturing Co., Jackson. Bay City Baking ‘Co., Bay City. George M. Tripp Co., Inc., Adrian. Cass City Grain Co., Saginaw. Cohen’s, Incorporated, Saginaw. Parva Products Co., Hillsdale. Joroco Dresses, Inc., Detroit. Horuff Shoe Corp., Detroit. Berman-Haskell Shoe & Leather Co., Pontiac. New Theater Corp., Detroit. North America Fur Farms, Lansing. Joseph F. Dallaire Co., Detroit. Michigan United Paper Co., Muske- gon, Ohio & Michigan Sand & Gravel Co., Chilson. North Side Feed Co., Iron Mountain. Giant Tire and Rubber Co., Kalamazoo Alhambra Theater, Inc., ‘Detroit. Big Bay Realty Co., Grand Rapids. McCoy Bronze Co., Detroit. Ungerer & Co., Detroit. Waltin Shoe Co., Detroit. Railway Re-Auditing Co., Detroit. Wilputte Coke Oven Corporation, Fordson. Veltex Mills, Inc., Detroit. Detroit Eco-Thermal Co., Detroit. Joseph Hilton & Sons., Inc., Lansing. Vermont Petroleum Development Co., Inc., Decatur. Akron Varnish Co., Detroit. See ne ag The more certain a man is of his job the harder he ought to work to justify that feeling. L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 ABSTRACTS OF TITLE A reliable abstract is an essential part of every real estate transaction. We operate and maintain complete title plants at Muskegon and Hart for the Counties Michigan. of Muskegon and Oceana, BANKERS ABSTRACT & TITLE COMPANY MUSKEGON, MICHIGAN GRAND RAPIDS NATIONAL BANK Established 1860—Iincorporated 1865 — Nine Community Branches GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank 14 Henderson Goes Trading Stamps. Far more in sorrow than in anger do | note that Old Man Henderson, he of “doggone” fame, has been trapped in the trading stamp net, because I had just observed with much satisfac- tion that he had drepped his cam- paign of pure vilification and en- tered upon the constructive work of urging grocers to improve the interiors of their own business. But it is no way surprising to find a man who has evinced such dense ignorance of the outworking of economics and the intricacies of finance in its broad sense gone wrong on trading stamps. For if there is any proposition which, in theory, can be made alluring and appealing to a novice in merchan- dising that proposition is trading stamps. For a man not versed in the realities of trading, the tale of one of those highpowered trading stamp salesmen is just about ir- resistible. It is little short of terrible to read Henderson's self-defense of his latest move. That is so filled with “‘arguments’’ and alllegations which were proved fallacious more than twenty years ago that it is simply tragic to find: a man of supposed intelligence offering them in this year of 1930. And he manifests his own complete ignor- ance when he advances as a clinching argument for the use of stamps the United Cigar Stores Co.; because — as surely every- . body except him of “Shrepo't must know—that prime exponent of the coupon abandoned it more than a year ago! It is kindergarten stuff to point _ out that no man can lift himself~ by pulling up on his own boot- straps; but the trouble is that each generation comes along ignorant of kindergarten lessons, so we have to do it all over. Fallacies are reborn every so often, each time in slightly different guise and the unthinking hale them as panaceas. But it is a fundamental that you can not get something for nothing. If you get or give anything of value, that thing must be paid for; and eventually—re- gardless of how it may be dis- guised—the recipient pays for it. There is no other way out and there can be no other way out. For years the United Cigar Co. operated the coupon with remark- able success. This was because it uttered its own coupons exclu- sively and it was an organization so well put together and closely controlled that its coupons were handled strictly according to its predetermined rules. Having such close control, such large outlets and operating on such a logical plan, it succeeded in building its business largely on the coupon. Then in or about 1915, the men behind the United felt they had something that could be uni- versalized and they organized a company to exploit the coupon along lines similar to those util- MICHIGAN ized in the United’s own business. But that venture was a flash in the pan—except maybe as the puchase and sale of its stock may have profited certain people — for it soon developed that not enough manufacturers could be found to handle the coupons to make the venture profitable. Then the coupon degenerated into a trading stamp and was rapidly lost to view. Henderson follows that cold scent. Like all followers, he is necessarily behind, and no man -can lead who trails a cold scent. It is too bad, but the longer Hen- derson persists in this venture the more certain is it that he cannot gain any co-operaion from the grocery —- or any other — retail trade. Paul Findlay. ——_2+->____ Menace of Typhoid Fever Carrier. Typhoid fever may occur in any season. warm weather. We may expect an increase in the number of cases as the Summer pro- gresses: Already, for the month of June, Iowa has reported ten cases, which is four more than for any other month so far this year. Typhoid fever is no respector of age or sex, of social standing, of physical condition, of wealth or of poverty. Individual carelessness and lack of knowledge often result in typhoid fever. Its continuance depends entirely upon a short distance of travel from the discharges of bwel and bladder of one person to the mouth of another. Food, fingers and flies and cases, con- tacts and carriers are responsible for the continued prevalence of typhoid fever. Three small outbreaks and one large one last year were determined to be caused by “carriers.” A “carrier” is defined as a person who, although not ill, harbors within this body and dis- charges from: time to time the germs of disease. Carriers are of two types, the convalescent carrier and _ the chronic carrier. During convalescence from typhoid fever the discipline of the sick room is relaxed. The patient begins to care for himself and his strength increases; he moves about among his neighbors. About thirty-three per cent. of such convalescents continue to discharge ty- phoid germs for a period of three weeks following getting out of bed and about eleven per cent. for from eight to ten weeks. From two to four per cent. of all persons who have typhoid fever con- tinue to discharge the germs indefinite- ly. These are chronic or permanent carriers. They remain throughout their lives more or less of a menace to all with whom they come in contact especially if they have opportunity to prepare food. Many an obscure case of typhoid fever could be traced to a carrier if the proper examination were made. All typhoid fever patients should be told how much of a danger they may be to others and of the necessity of labora- tory examination following their full recovery, for determination of the car- rier state. D.C. Steelsmith, M. D. Normally it is a disease of TRADESMAN NO SOONER SAID THAN DONE Direct wire connections with the worlds markets enables us to execute your orders as fast as telegraph keys can click. We should be pleased to dis- cuss today’s investment op- portunities. A Capacity To Serve That Wins Everlasting Confidence — PHONE 4774 — EITTER, URTIS& EITER ag Investment Bankers and Brokers Grand Rapids Muskegon You ean obtain, from your friendly Old Kent neighborhood office, any service that any downtown bank ean render. OLD KENT BANK Grand Rapids’ Oldest and Largest Bank AAAAAAAAAAAAAAAAAAAAAAAAAA August 6, 1930 ‘\ Fenton Davis oe Boyle Lwvestment Bankers wy Detroit Grand Rapids Chicago “The world is blessed most by men who do things, and not by those who merely talk about them.” —James Oliver. The capacity to serve, of the investment banking house is measured by— results. POTATO CHIPS Wholesome, delicious, convenient. STA-CRISP POTATO CHIPS Grand Rapids Potato Chip Co. 912 Division Ave., South GUARANTEED 5Y%2% and 6% Ma- Rate turity $15,000 American Home Security Co. -. 6% 1943 Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $35,000 Central Secur- ities Company... 6% 1940 Guaranteed by United States Fidelity & Guaranty Co. $ 5,000 Federal Home Mortgage Co... 52% 1938 Guaranteed by National Surety Company $11,000 Union Mortgage Company ------ 6% 1932 Guaranteed by Southern Surety Company $25,000 INinois Standard Mortgage Corpo- ration «20 6% Serial Guaranteed by Metropolitan Casualty Insurance Com- pany of New York $10,000 National Union Mortgage Company 6% 1046 Guaranteed by National Surety Company The Industrial Company Associated with Union Bank of Michigan Grand Rapids, Michi Resources over $5,600,000. August 6, 1930 MICHIGAN TRADESMAN 15 ~ MUTUAL FIRE INSURANCE Fires That Started WitHout Being Started. It is easier to tell what will cause a fire than to say what will not, writes John E. Lodge in Popular Science Monthly. Mr. Lodge’s catalogues of the surprising ways in which fires may occur without being started is cal- culated to cause uneasiness. He writes: “Late one evening, not long ago, an excited voice came over the telephone wire to the Wichita, Kansas, fire de- partment. ‘I’ve been smelling smoke for an hour,’ said the caller, ‘but I can’t seem to trace where it’s coming from.’ He gave the address of a Wichita hotel. “Firemen found that the hotel office and a storeroom behind it were filled with the odor of scorching paint. Search led to a smoking cloth, saturat- ed with the unmistakable odor of furni- ture polish. So hot ito the touch was the woodwork beneath it that in an- other moment it must ‘surely have ‘burst into flames. “Next morning the porter, when told of his fault, was frankly incredu- lous. He didn’t believe that a fire could start of its own accord. He would not be satisfied until lhe had taken ahother cloth, saturated it with the same polish, and put it in a safe place to see what would happen. In exactly one hour and twenty minutes it was a mass of flames. “Freak blazes have occurred from such a wide variety of sources that it is something of a task to say what will not cause a fire. ‘Sunlight will; so will dust. Steampipes have been rare but actual offenders. Non-electric sparks from buzzing machinery— emery-wheel sparks falling into in- flammable material, for instance—and electric sparks from static electricity have produced a variety of queer fires equalled only by those that chemicals start. Liquefied glass and molten metal in factories have contributed their share. Bursting cylinders of compressed, inflammable gas ‘have started fires. “Perhaps the oddest of all involved a tombstone, a ‘box of matches, and a freight car. For shipping men had placed the granite glock upright in the car. As the car passed over a switch the stone swayed and toppled. Fate decried that it should alight upon a carton of parlor matches. Soon a merry blaze enveloped tthe car. “Almost unbelievable, it seems, that a steam-pipe could set fire to wood- work. Nevertheless there are several well-authenticated cases of such blazes. If the air space required by law is omitted, after months of baking the abutting wood becomes dried out and reduced to almost pure charcoal. Spontaneous combustion follows. “Even an air bubble in a glass win- dowpane can act as a miniature lens of burning-glass, fire records show. Sunlight focused in that way on a celluloid comb or other inflammable article has contributed several cases of fire to the records. And the orna- mental liquid-filled containers in drug- store windows have been known to cause fire by acting as burning-glass. “There have been many odd chem- ical fires. In a women’s hosiery mill in Durham, North Carolina, they were having trouble with their bleaching solution. The chemical—known as sodium peroxid—was kept in the dye house, guarded from moisture, be- cause if water struck it a minor ex- plosion would follow. “An expert carried a small quantity to the mill stock-room, where he pro- ceeded to weigh out samples. Beads of perspiration appeared on his -brow. There was an ominous sputter as one or two fell upon the chemical he was weighing. Then the box burst into flame and exploded. A packing case caught fire. Eight hundred dollars’ worth of hose had been ruined before the flames were subdued. “When a river near Augusta, Geor- gia, overflowed its banks some time ago, it elected to inundate the base- ment of a store that contained un- slacked lime. ‘Soon the lime was slacking merrily, giving off enormous quantities of heat. The fire that fol- lowed burned down that building and several others. “In a New York warehouse not long ago firemen turned streams of water upon an insignificant blaze. The water, penetrating cases of magnesium pow- der, decomposed. Streams of hydro- gen gas filled the elevator shaft and exploded, killing several men. “Fire experts are beginning to rec- ognize a hitherto unsuspected hazard— what is known to chemists as ‘cataly- sis, the ability of certain substances to promote chemical reactions, in seemingly impossible circumstances. “Filing cabinets were being baked in great enameling ovens in Rochester, New York. Benzol fumes from the enamel solvent filled the ovens. One morning an attendant opened an oven door, and the resulting blast threw him bodily across the room. Experts advanced the novel theory that the steel in the oven may have aided the chemical union of benzol vapor and air that produced the explosion.” When you scuff across the carpet on a clear, dry winter day you may no- tice a faint spark fly from your finger tip as you touch a metal fixture. That baby spark of ‘static electricity’ is the bane of firemen, Mr. Lodge tells us. It can cause anything from a gasoline filling station blaze to a dust explosion that will wreck an entire factory. He goes on: “When the Massachusetts state po- lice investigated automobile fires at filling stations they found that the mere passage of gasoline through a filling ‘hose generates enough static electrcity to ignite the car’s tank, un- der favorable circumstances. “Amateur dry cleaning is one of the primary ‘fire ‘hazards in the home, due again to static. Swishing silks, furs, or leather in gasoline is an ideal way to generate sparks. Any such work is best done, if at all, out of doors. “Tn the flood that swept through Vermont not so long ago barns were. inundated with water. Oddly enough, several strange fires that followed in the flood’s wake were traced to the wetting of hay. One farmer’s hay filled barn near Middlesex, Vermont, caught fire two days after the flood had receded. Heat generated in the wet bottom layers of the hay pile had produced hot drafts to the upper sur- face, and finally thad ignited the close- packed mass. ““Tn great coal piles occur some of the most troublesome cases of spon- taneous combustion. In one case a discarded Christmas tree left on the coal pile of an Indiana public-serving company started a coal ‘fire. A board fence started another, and wind-blown autumn leaves a third. Most coal piles have ‘hot spots’ which are likely to mount rapidly to tthe burning. point unless discovered and the coal spread out to cool. “To the present list of queer fires the future may add still others. There are to-day fires of more or less regu- lar occurrence whose cause is still utter mystery. Within the last few stock companies. 444 Pine Street. Calumet THE FINNISH MUTUAL FIRE INSURANCE COMPANY Calumet, Michigan Pays the BIG PROFITS In the Fire Insurance Business TO ITS POLICY HOLDERS Has paid from 40 to 68% for 32 consecutive years, Issues Michigan Standard Policies——at Michigan Standard rates. Accepts Mercantile and Dwelling Risks. Has more Assets and Surplus per $1000 than dic largest months strange blazes have occurred in Cuba, Indiana and Louisiana sugar refineries. In each case, investigators found, they started in the center of bags of granulated sugar. Since sugar alone has long been on the ‘innocent’ list of substances incapable of spon- taneous combustion the theory has been advanced—and subsequently de- nied—that the sugar bags had pre- viously been used for some such com- bustion-aiding material as_ saltpeter, and not properly cleaned. The real cause is still unknown.” 2. A man’s value to his organization is determined by his ability to carry a slight overload once in a while and to be able to meet the unusual situation when it arises. Phone 358 Affiliated with 320 Houseman Bldg. The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer 16 Making Seal Pelts Into Fur Coats. ‘Before the fur-seal skins shipped from the Pribilof Islands are sold they are dressed, dyed, machined and finished. When they pass into the hands of the public they are, therefore, ready for making up into garments. This work is done under contract at a plant in St. Louis, Mo. After the skins are received at the plant the first step is to remove the blubber from those not previously so treated at the Pribilof Islands. All the skins are then washed thoroughly in machines similar to those used in laun- dries and are passed through a wring- er to remove most of the water. Each skin is then suspended in an oval-shaped iron hoop in which it is stretched to its normal size and shape and hung in a heated room to dry. Hooping the skins in this way allows them to dry evenly without wrinkling or contracting. The next major step in processing the skins is removal of the coarse- guard hair which grows out over and protects the fur. The skins are put in condition for this work by being soaked several hours in cold water un- til the fibers of the hide are soft and pliable and the hair has loosened enough to be pulled out without dis- lodging the fur. During this operation the skins are subjected at short intervals to consid- erable dry heat which, in conjunction with the moisture already in the skins, aids in loosening the hair and makes possible its removal without damage to the fur. In unhairing, the skins are laid over beaming boards and the hair is pulled out with a downward scraping move- ment of a two-handled, curved knife, the edge of which is just dull enough to prevent cutting the hair and fur. After the skins are unhaired, they are again hooped and dried, and then in- spected preparatory to being tanned. At this stage in processing the skins are rather stiff and not in condition for leathering. To put them in condition, they are first moistened on the flesh side with a salt solution and allowed to remain for several hours until they have softened and become pliable. They are then given a run in saw- dust in mills which tumble them until much of the moisture has been re- moved, and the pelts are further soft- ened. They are then beamed mechani- cally to separate the hide fibers enough to admit the oil used in tanning to all parts of the skins. The oil, consisting of a mixture of seal oil and certain fat and soap com- pounds, is applied to the flesh side of the skins with a brush. After being treated in this way, the skins are fold- ed and rolled singly into a bundle and piled on a table for a few hours while the oil soaks into the raw fibers. They are then given a run in mills which tumble them over and over, working the oil into the fibers and changing them into leather. Two of three runs of this kind are required be- fore the skins are fully tanned. The skins are cleaned by milling them in sawdust and are then hooped and dried preparatory to being dyed. The dyeing process consists of ap- plying a grounding solution to prepare MICHIGAN the fur for the dye, followed by sev- eral applications of the dye until the desired color and luster are obtained. After each application of the dye, the skins are dried and milled in sawdust to clean them. In the unhairing process some guard . hairs cannot be reached by the knife because they are shorter than the fur. If these short hairs are not removed they will cause rough spots in the fur. To remove them the skins are ma- chined. In the finishing department, the skins are trimmed by cutting away the rough edges and are finally cleaned in an air-suction cylinder equipped with baffle plates. They are then carefully sized, graded, and inspected in readi- ness for sale. During the first few years of opera- tion of the plant at St. Louis the fur- seal skins were dyed in the conven- tional black to which the trade has long been accustomed. After careful experiments a dye called logwood brown was developed. This dye permits the production of a beautiful brown shade, and the offer- ing of fur-seal skins in this dye has met with very decided public approval. Both black and brown skins are now available for purchase at every sale. In the manufacture of a lady’s coat, from six to eight fur-seal skins are used, depending not only upon their size, but also upon the size and style of the garment. Fur-seal skins are among the most durable of all furs and will wear and look well for many years. Henry O’Malley, Federal Commissioner of Fisheries. ——_++ + _____ Hair Fabric Coats in Demand. The strong favor accorded men’s alpaca and camel’s hair coats last year is expected to continue during the Fall season. Alpaca may outsell the camel’s hair coat, it is thought, due to its slightly cheaper price and the fact that it comes in a variety of shades. Last year in the upper price range the largest volume was done at $75, but, in line with lower values, this season will probably favor coats in the $50 line. There is not such a large outlet for hair fabrics in the East, the de- mand being confined mostly to col- lege students and consumers who can afford an extra overcoat. In the re- gion West of Chicago, however, alpaca and camel’s ‘hair coats will be big sell- ers. It was brought out that these coats have replaced mackinaws to a great extent in the West. ——_+-~>___—_ Color Revival in Stationery. The current week opened actively for selling agents of stationery. Buy- ers seeking merchandise for immediate delivery, as well as Fall and holiday goods, were busy in the market. Low- end stationery for sales purposes was purchased in good volume. White was preferred by most of the buyers. A revival of colors in stationery is seen for Fall by many of the manu- facturers. Light blues, as well as tans and grays, received most of the attention for the Fall trade. Holiday orders covered a wide range in both patterns and price. Orders of this type were limited in quantity. + Aspiration comes to expiration with- out perspiration. TRADESMAN August 6, 1530 “oops * 5s ARE YOU READY? i from vacations come the American people. That means increased buying. Grocery stores equipped The Monarch Way have an advantage. New and better foods displayed attractively introduce themselves, make their own sales appeal, and build sound and profitable business. Write for information and learn how little it costs to install “The Monarch Way—See It in Glass, Buy It in Tin”—furnished only to independent merchants who own and operate their own stores. REID, MURDOCH & CO., P. O. Drawer RM, Chicago, Ill. Branches: New York, Boston, Pittsburgh, Wilkes-Barre, St. Louis, Tampa, Jacksonville, Los Angeles, San Francisco ONARCH QUALITY FOODS Building an Estate - - For the salaried man and wage earner, there is no better method by which to build an estate than by insurance. You are fortifying your family against disaster and perhaps dire poverty if you insure your own life to the capacity which you can pay. The New Era Life Association welcomes interviews with calaried ‘and wage earning men and women. We offer policies to you which we believe you can finan- cially carry. We do not urge you to buy insurance beyond your financial ability to assume. Let us have an opportunity of discussing our insurance methods with you. 1 €3 NEW ERA LIFE ASSOCIATION (Legal Reserve Organization) Second Floor Grand Rapids Savings Bldg. Grand Rapids, Michigan Telephones, 9-3189; Evenings, 8-7797. —” <= 4 = August 6, 1930 The Wonders of Nature. Grandville, Aug. 5—The wonders of Nature are something that the wisest philosopher and statesman has been unable to explain. Said the soldier poet: “Poems are made by fools like me But only God can make a tree.” How true and yet seldom thought about by the ordinary mortal who takes Nature in all her workings as a matter of course. Out yonder stands a tree more than a foot in diameter and fifty feet tall which a dozen years ago was but a whipstock in size. So many solid feet of wood rearing aloft its mighty trunk’ called into being by what? When those who minister to the souls of men can explain how this tree growth is produced then may we feel that we have learned something worth while. Only God can make a tree. How true that is and that tree is made from nothing. It comes into being out of the air as it were. Soil, air and water perform the miracle and man goes by scarcely giving the slight- est attention to the wonderful work of nature. We take things for granted, never entering into the minutia of the af- fair. God can make a tree. However, it requires months and years to do this which a man with an axe can de- stroy in a single hour. Here is another instance of the marvels of Nature. Finding a can of melon seeds a man looked them over and found himself wondering if there was any life germ left in them after reposing “in the can for ten years. Surely they were as dead as Julius Caesar, as deficient in life as any oc- cupant of the cemetery close by. Nevertheless the finder of the seeds was curious to try an experiment. Two of these bits of yellow seed he planted in his garden, watering them, sitting back to watch the result. In due time the earth burst open and sprouts came forth. These being duly cared for grew long vines, pro- ducing blossoms which later grew into musk melons, each one filled with a hundred and more seeds. The out- come of the experiment was that in about three months from planting those two seeds reproduced them- selves at least five hundred fold. Such wonderful results were of a nature to make the man ask why and wherefore. From whence came the increase? Explain it ye who can. Na- ture furnishes more wonders than the faker at a medicine show. Man should then study Nature to learn how to live and how to die. We may think we know a lot, but when we begin to enquire into the simplest processes of Nature we are nonplussed at the very outset by the wonders we unfold. Such discoveries as the radio, the effects of electricity and other new- fangled works are as nothing com- pared with the simplest touches of God’s finger in nature. One poet writes entertainingly about being out in the fields with God, and there is much to this to interest. When we come, however, to delve in what seems simple things of growth and formation we begin to find the great- est puzzle ever presented to the hu- man mind. An acorn no larger than a man’s thumb, covered with earth opens up into a sprout which continues to grow until a tree comes into being. Given time this mounts upward toward the sky until an immense oak takes the place of the one time little acorn. It does man good, skeptic or what not, to get out in the fields with that god of nature which rules the world from the Arctic to the other pole. There is no room in this world for the skeptic. ‘How can there be when every single act of nature so puzzles us as to its source and inspiration? When we ask ourselves how do the trees, the grass, the flowers, the vines MICHIGAN and weeds grow and stand dumb from not knowing the answer is it not time to call a halt to all doubts as to an over power of which feeble man is but a small part. From whence comes this growth which makes our trees and garden vegetables? Certainly all these differ- ent productions of a wonderfully di- versified nature come from somewhere. But from whence not the wisest man or woman on earth can even guess. The proof of omnipotence lies right here in the apparently meaningless little things which spring spontaneous- ly into being on every hand. Face which way you will and the hand of divinity meets us at every turn. Right here at the sprouting of a shrub is a worm which has begun to suck the life from the new born en- tity. What will save that growth? Nothing unless a bird dives from his perch in a tree and snatches that in- sect and swallows it. All vegetable growth is protected from destruction by the birds provided by a great over power to save the world from itself. Birds are Nature’s handiwork to keep the greenwood coming on year after year to replenish our fields and hillsides. Man, sit down beneath the shade of the trees and let your think trap work. The wonders of nature are even great- er than the astronomical discoveries of any age. Worlds whirl through space yet even so this fact does not compare with the smaller things, such as growth of grass, trees and flowers right at our feet. Man has yet much to learn before he comes to full knowledge of how everything in nature comes about. Old Timer. oo Burden of Fight Must Be Borne Locally. Kalamazoo, Aug. 1—I note some discussion in your trade journal per- taining to the advisability of forming a State association and the attitude of some of your correspondents toward Mr. Fenner and his so-called Home Defense League. This matter has been up for dis- cussion here. As you are aware, we perfected an organization here known as the Kalamazoo Boosters Club some six months ago for the purpose of combating the chain institutions. The membership of this organization is around 250 business houses, with an additional membershin of individuals. We have been carrying on a continu- ous campaign against the chains since organization and the results to date are that twelve chain stores have closed up and left town. Others are going. In other words, we are getting results. The membership of our organiza- tion embraces about forty different lines of ‘business. Mr. Fenner recently came here and attempted to take over our organiza- tion into his so-called Home Defense League. Our directors decided that it was necessary for us to continue to carry on our own fight along the lines we have been functioning. However, we believe that a State organization along conservative lines should be formed, but that it should be clear of any suspicion of racketeering or profiiteering. It seems to me that the burden of the fight must always be carried on by the home towns individually, but per- haps there may be some matters on which all home town units could well co-operate. For this reason I should like to get in touch with other towns which are situated like ourselves to discuss the advisability of forming a State organization which could co- operate in certain matters without adding a heavy expense to the mem- bers of the individual units. Lawrence Bear, Pres. —_—__ +> —____ The quickest way to get out of a problem is to get into it. TRADESMAN 17 Your Customers Want this Fresh Coffee The best insurance for any business are satis- fied customers. Those are the kind of custom- ers you want. Give them Chase & Sanborn’s Dated Coffee, and you will be sure to keep them satisfied. Your cu&tomers want fresh coffee. Chase & Sanborn’s Dated Coffee is always fresh. It is rushed to you fresh from the roasting plant. The date it is delivered to your store is marked 5 BIG REASONS Why You Should Push STANDARD BRAND Products 1—Prompt Service and fre- quent deliveries. 2—Small stocks properly regulated and small in- vestments. 3—A reputation of fresh- ness with every product. 4—Nation - wide adver- tising. 5—Quick Turnovers and Quick Profits. plainly on the label. Your customers will see the date and know it is fresh. Chase & Sanborn’s DATED COFFEE Distributed by Standard Brands Incorporated GOODNESS in the milling It takes careful milling, as well as good oats, to give uniformly high quality to rolled oats. Our exclusive process assures your customer a sweet, flaky dish of oats entirely free from the usual mush taste. Purity Oats and Chest-O-Silver are the best buys for the inde- pendent grocer that are on the market today. Our sales policy is rigid. We sell to no chain stores or desk jobbers. Our guarantee backing every package is your weapon against indiscriminate selling. PURITY OATS COMPANY KEOKUK, IOWA 18 DRY GOODS Michigan Retail Dry Goods Association. President—J. B. Mills, Detroit. First Vice-President—Geo. E. Martin, Benton Harbor. Second Vice-President—J. T. Milliken, Traverse City. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. Red and Green Used in New Models. In the midst of Summer golfing and swimming, here are all one’s favorite shops up to their ears in plans for Fall clothes to lure the first returning vacationer. Important in their pro- grams are the new tweed costumes, and all sorts of alluring knick-knacks to complete the effect. Especially for anyone with a weakness for shoes does the coming season hold possibilities for delightful expenditures. For there are almost as many shapes and colors in shoes as there are patterns in the tweeds they are to accompany, not to mention the thousand and one choices in afternoon and evening slippers. Suppose one decides upon a specta- tor sports outfit from Patou, a coat dress in a fine lightweight tweed that” is partial to the new red tones. Should one wear a walking oxford or pump in dark brown with a solid leather heel and a combination of suede and calfskin in an intricate but sportsman- like design? Or does a shoe of suede or dull finished kid in a dark red, trimmed with a bit of reptile, in its natural color or dyed red, too, have more appeal as the correct companion of the Patou costume? Any of these would have fashion’s approval and would offer, as well, interesting chances to work out effective tie-ups with the other accessories worn. If neither red nor brown in any of these versions strikes one’s fancy, there still remains a long line of black suedes, calfskins or mat kids from which to choose. These leathers are being used alone or in combination with each other. Some are trimmed with snakeskin or lizard, and alligator, too, has returned to the list of ma- terials appropriate for wear with sports tweeds. In fact, there is much talk of shoes entirely of alligator, in either black or natural brown, to wear with tweeds, the knit woolens that are so cleverly done to look like woven fab- rics, and the semi-sheer soft monotone wool crepes. Green is a Fall color rivaling the im- portance of red and is, too, a great favorite in the woolen fabrics. Here one is confronted with the same choice of shoes as in the case of the reds. Shoes that match, shoes that are black or brown are all available in suitable designs and all are fashionably correct. With green one _ should choose a medium brown rather than the dark brown suggested for the red. Another color prominent in the Fall parade of woolens is blue, a tone that is a bit lighter and livelier than navy and that is frequently woven with a small white pattern. For the blue and white tweed weaves and also for the smart black and black and white ones, calfskin shoes or mat kid slippers in black are correct. These may be trimmed with reptile, but sometimes discrete pipings of blue might prove mere interesting in relation to the cos- tume. The all-blue costume in a monotone MICHIGAN tweed basket weave or wool crepe is a smart Fall style and its wearer may walk with assurance in black patent leather. Incidentally, blue shoes for blue costumes do not appear in the fashion picture. The browns are always happily with us and it is easy to say that brown tweeds require matching brown shoes, but as a matter of fact the question is not so readily disposed of. For two browns are elected for fashion prom- inence this season—one a cool, medium tone and the other a very deep and rather warm shade. One takes care to select a shoe that will blend perfectly with the ast of brown in the costume. Shoes and handbags still play part- ners and with the infinite number of ways in which leathers are combined in shoes, the many contrasting band- ings and pipings, these partnerships are more interesting than ever. By the way, one should not overlook the possibilities of relating the belt that appears on so many tweed costumés to the shoe and bag ensemble. —_—_~ Home Wares To Pick Up. Subnormal conditions which have obtained in the wholesale home fur- nishings and housewares fields during the last three months are expected to give way to a period of intense activity during the present month, according to selling agents in the dozens of trades connected with the two fields. The extremely low stocks in all stores together with the fact that the ma- jority of stores put off their normal buying last month is expected to create a rush for merchandise which will make August the most active month of the year to date. This month is traditionally the most active of the year in chinaware lines, and selling agents are prepared to handle a normal amount of orders dur- ing the next few weeks. In silverware, salesmen are now taking to the road with their Fall offerings. They rely on the low condition of stocks and the recent 10 per cent. reduction in ster- ling silver flatware prices to develop an exceptional amount of business. Buyers of kitchen utensils, elec- trical household goods and of novelty gift items are expected to order most of their Fall requirements during this month and place initial orders for Christmas merchandise. In addition buyers for these articles and those in- terested in lamps and small novelty furniture items are scheduled to pur- chase specially priced goods in antici- pation of September and October housewares sales. In floor coverings circles, reports of an increase in business are common. Rug buyers from all] parts of the coun- try, it is pointed out, have been visit- ing the local market to examine mer- chandise and have placed tentative or- ders which they are expected to con- firm around the middle of this month. Furniture manufacturers look for- ward to a slight increase in orders, but do not anticipate any substantial gains until September. At that time the Fall and holiday buying will reach its peak as far as their industry is con- cerned, it was said. + + Better be an old dog with puppy ideas than a puppy with the ideas of twenty years ago. TRADESMAN Up To the Specialty Stores. Women’s specialty shops in making their Fall plans are being compelled to make a fundamental decision that may seriously affect their status in re- tail merchandising, a well-known mer- chandising executive here asserts. The decision is whether price or quality is to ‘be played up in the public mind. “Specialty shops will be put to a rather severe test during the coming season,” this executive says. “Business conditions are such that a shop may lower its quality standards and swing into the strong price competition which has developed. Some shops al- ready have done so and have reduced their prices so low that they cannot be made lower. In one department, for instance, which had got its hand- bag volume at $4.95 and $7.50, a drop has been made to the $2.95 level, which is about as low as trading down in this department could go. “The new styles are so attractive this season that I believe they can be made the basis of a very definite style appeal to consumers. ‘The specialty shop is equipped to do a higher grade business, and it should continue to carry out its function without undue emphasis on price.” ——_-2--— U. S. Exports Prison Goods. Although restrictions against con- vict-made goods have shut off many former export markets for products made in American prisons, the per- centage of such merchandise still being shipped abroad is substantial, A. F. Allison, secretary of the ‘International Association of Garment Manufactur- ers says, apropos of the ban placed on Soviet imports. Accurate figures on the percentage of convict-made goods shipped abroad are not available, he says, but he estimated that it formed at least 10 per cent. of the $50,000,000 worth of such merchandise produced in this country annually. “Exports of work garments and hosiery produced in prisons or by prison contract companies lead the list,” he says, “but furniture, shoes, brooms and other products also fig- ure in the commodities shipped.” —_———>-2- Fall Card Table Lines Ready. New lines of collapsible bridge tables for Fall and holiday sale are- be- ing offered this week by selling agents in the local market. Buyers are show- ing a keen interest in Fall goods and have placed orders for normal quan- tities for September and October deliv- ery. Prices remain unchanged and the bulk of the business is being done on numbers which can be retailed around $2.95. A special feature of the holiday line of one manufacturer this year is a table decorated with a hand- painted top done in oils. ‘Several de- sings, including scenes and floral paint- ings, are included among the tables offered. They are made to retail at from $8.50 to $15. —_>++—___ Shirting Fabric Trade Quiet. ‘ Very little business is being done in shirting fabrics, and most of the de- mand is confined to material for shorts and pajamas. One producer observed that price uncertainty was the out- standing problem. He stated that in former years if a manufacturer placed a reorder for goods which he had August 6, 1936 bought a month before he would ac- cept the previous price quoted him without question. At the present time, however, when a maker wishes to duplicate his order for material he does not submit a contract, but asks for the current quotation. And almost inevitably, it was said, some sort of price concession is obtained. ——__+-~»——— Kitchen Table Sales Hold Up. “Hidden leaf” kitchen tables, in which the leaf extensions slide under the top when not in use, are outstrip- ping the drop-leaf variety by almost two to one, according to selling agents. The new models are being pushed by most kitchen furniture manufacturers this season and have helped to keep the volume of business on a par with last year, it is claimed. One producer “features an automatic leaf which slides out when the table top is lifted. The demand for kitchen cabinets has fallen far below that of last season, manu- facturers admit, due largely to the built-in shelves and cupboards in mod- ern kitchens. —_++>___ Seek Change From Colonial Trend. Intimations that buyers are begin- ning to tire of Early American and Colonial patterns in home furnishing items were heard among selling agents of better grade lamps and novelty fur- nishings last week. Those from stores holding style leadership in their com- munities are reported to have asked producers to devise something differ- ent from the Colonial styles. Neither buyers nor producers are prepared to say what trend is needed, but both agree that the widespread adoption of the Early American and ‘Colonial de- signs threatens their popularity for Fall. _—__»~+ +. Women’s Wear Color Data Out. The color analyses of women’s wear by fabrics for the 1930 Fall season have been published and are being sent to cuttess, retail buyers, members of the Garment Retailers of America and a list of stylists by the Wool Institute. These analyses of woolens and wor- steds represent information based on actual orders obtained from most of the women’s wear mills in the United States. The fabrics covered include dress coatings, sportswear coatings, suitings and dress materials. As the season advances the institute plans to publish these color trends weekly. +--+ Endorse Rib Knit Swim Suit. ‘That the worsted rib knit bathing suit is undoubtedly the most practical for swimming and will continue to be recognized as such by both men and women was the consensus of leading bathing suit manufacturers at a meet- ing held in New York last week under the auspices of the National Knitted Outerwear Association. It was de- cided to stress this type of suit and to emphasize the trend toward softer ma- terials. The manufacturers, who repre- sented about 50 per cent. of the in- dustry, also endorsed a general “trad- ing up” policy. —_++.—___ Put the sunshine ‘of a kind word into your every day work. It peps up both yourself and your clerks. <6 +o The man who has stuck is he who had pluck—not luck. pppnie ee @ z t é August 6, 1930 SHOE MARKET Michigan Reta! Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. A Problem of Pumps. “When business falls off somewhat,” writes one of our subscribers, “the merchant usually looks around to see where he can cut corners. There ‘s one thing he often overlooks and that is to check up on his business and find out the reason why some of his old customers come to his store no longer. “In our business we noticed particu- larly that during the last six months some iof our best customers had been conspicuous by ‘their absence. We de- cided to make a check and discover the real reason and our enquiry dis- closed the following: Seventy-five per cent. of the lost customers went else- where because of shoes, particularly pumps, causing blisters and bumps on the heels of women’s feet as well as cuts and bruises on the insteps. It seems that manufacturers should get together on this and strive diligently toward remedying this trouble.” The problem of which this Recorder reader writes so frankly has doubtless been aggravated during the past year because of the extraordinary popular- ity of pumps. It has been a common experience in shoe stores to have wo- men who had previously thought they could not wear pumps insist upon them for reasons of style and style alone. But style doesn’t cause a pump to fit a foot when nature ordained otherwise, and while there has been marked improvement in pump _ lasts and patterns, it still remains for the salesman to use his tact and diplomacy in leading some customers to consider other ‘types of shoes, such as a strap or a tie when it is obvious that a pump will cause discomfort or dissatisfac- tion, Pumps also call for great care in fitting and a substitution that might serve in another case is likely to prove the cause of no end of trouble. Mer- chants who have experienced difficulty similar to that complained of in this letter should first check up most care- fully on the fitting in their stores. Then they should take the problem up with their manufacturers. The latter should be willing to co-operate and, as this writer suggests, “strive diligently toward remedying this trouble.” It is a subject well worth serious and scientific study on the part of the in- dustry and might well be taken up by the shoe manufacturers of the United States through their National associa- tion.—Boot and Shoe Recorder. ——_—- >> —__ New Phone Book Customers. A thoughtful merchant noticed in his local newspaper a statement from the telephone company that 1680 new phones had been installed in a certain length of time. The merchant began to think about those phones. Happen- ing to know the manager of the local company he called up and asked how many of the new phones had been in- stalled in homes. The enswer came back quickly—‘Fifteen thundred and twelve.” MICHIGAN TRADESMAN A fot of people putting in phones, or else a lot of new homes. That meant more chances to get business. He asked if it might be possible to get the names of the new phone own- ers. No, it was against rules but the new phone book would be out in a little while. Get that book and check against the old one. That would give the merchant what he wanted. Too much troublé? Not for a man who sets his head to do a thing. Besides that his mailing list was in need of correction. ‘So a clerk was set to the task and in a few months an entire new lot of names were in the mer- chant’s keeping. The result was worth the effort. The phone book was carefully check- ed over and all changes noted. All new ones were given a separate col- umn. Removals and changes of ad- dress were noted. The new list was almost 100 per cent. good. What a small thing may lead to constructive action. > Recent Business Changes in Indiana. Canton—The Wagtoner-March Shoe Co., according to a recent announce- ment, are to discontinue their ladies’ shoe salon. The stock is being closed out. Indianapolis — Establishment of a shoe department in Doty’s men’s fur- nishings store on North Meridan street there, has been announced. The department will be ‘the exclusive focal dealers for ‘the French, Shriner & Urner line of high grade footwear and will handle sport lines as well as dress and business shoes. The department will be under ithe management of W. E. Mouck. Lafayette—Joseph D. Munea, 71, for many years a general merchant at Buck Creek, near here, died at his home after a short illness. He was a native of Clinton county, Ind., and is survived ‘by his widow, one son and two daughters. Indianapolis—The Merchants’ As- sociation has received numerous com- plaints recently concerning individuals who have been itaking orders from the employes of ‘business houses for wo- men’s undergarments. After making a deposit of $1.25 on each order with the remainder to be paid on delivery, the complainants say that the mer- chandise never arrives. The name of The Interstate Knitting Mills, New York City, appears on the order form and receipt but with no street address given. W. E. Balch, manager of the Indianapolis ‘associaticn on investiga- tion has revealed that the only firm of that name in New York manufactures tie cloth, not underwear. The com- pany has advised the association of its embarrassment due ito unauthorized use of a name like its own. Evansville— Miss Helen Boepple, who for more than thirty-five years was connected with the old Lahr-— Bacon department store and later with the Lahr department store here, is dead, following an illness of several © months. Indianapolis — Articles of incorpora- tion of the B. & F. Shoe Co., Inc., have been filed with the secretary of the state of Indiana. Another organization in which the same persons are inter- ested controls about fifty retail shoe stores in cities in tthe Middle West. The new corporation will establish about six stores at first and increase its holdings from time to time. Indianapolis— An exclusive shoe shop, ultra-modern in detail, has been placed on the second floor of the William H. Block Co. store. The shop was designed ‘by a member of the Block staff. Decorations are in silver and black and the walls are striped with black. The shop gives an im- pression of depth and harmony. Tiwo deep oval mirrors are set in the walls and the effect of the black and silver - combination ss heightened -by black velvet curtains. The shop will feature footwear at a price range from $10.50 to $22.50. J. J. MacAllister is man- ager. The shop was designed by A. Roder, who recently won the inter- national display contest. The shop itself nestles between two winged cylindrical pillars that extend far out, giving a lovely impression of depth and harmony. The pillars, as well as the walls, are striped at easy intervals in black. The furnishings, being mod- ern, are cut ito simplicity—low, deeply cushioned chairs with gay upholstery, matching davenports and low, softly glowing lamps. Kokomo — The Kokomo Stamped Metal Co., Kokomo, Ind., has an- nounced that a merger has been con- summated with the Kingston Products Corporation, of that city. The Koko- mo Stamped Metal ‘Co. thas for years been one of the leading manufacturers of roller skates. Recently an extensive line of toys has been produced by the company, embracing Kokomo Little 19 Lady Juvenile Electric Ranges and Irons, Big Six and Twin Six guns and targets, and Electricar, an electric floor toy. While the Kokomo Stamped Metal Co. has always been a subsidiary of the Kingston company, the con- solidation just effected has made avail- able exceptional designing, engineering and producton faicilities. As a con- sequence, plans are being made to fur- ther develop the items which are being manufactured at the present time and to broaden the line generally. ee so... Center Displays Increase Sales. A fruit and vegetable stand installed in the center of a modernized Western store is credited with a 50 per cent. increase in fruit and vegetable sales, while the store’s total volume has in- creased 20 per cent. since its modern- ization. The fixture is practically square with individual display boxes or units built in at a shallow angle up- ward to the central beam of the fix- ture, which gives the vegetables and fruits a good showing. Each variety has one box or unit allotted to it, and extra handling is obviated by transfer- ring the trays or boxes to cold storage at night with their contents intact. Similarly, a special display rack on casters for wrapped bread, stated to have cost only $12, is said to have more than doubled the bread sales, the store selling about $145 worth of bread a week. Bread is displayed on its four shelves so that customers can help themselves. ——e+~>__ The man who can take commands deserves to give them. MiIcHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. MUTUAL PROGRESS CASH ASSETS Pe... Pee? a... Ue 2 ee 4 $ pee 151,393.18 oe 241,320.66 Meanwhile, we have paid back to our Policy Holders, in Unabsorbed Premiums, $425,396.21 for Information write to L. H. BAKER, Secretary-Treasurer LANSING, MICHIGAN 460.29 7,191.96 85,712.11 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. Pres'dent — Gerritt VanderHooning, Grand Rapids. First Vice-Bresident—William Schultz, Ann Arbor. Second Vice-President—Paul Schmidt, Lansing. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors — Ole Peterson, Muskegon; Frank Marxer, Saginaw; Leigh Thomas, Ann Arbor; M. C. Goossen, Lansing; R. J. LaBarge, Pontiac. Bad To Change Habits Too Suddenly. Much is said about “holes-in-the- wall,’ where woman sells while hus- iband works at his trade which cannot be classed as “legitimate” stores; but not all single workers run that kind of business. A general merchant in a Kentucky town began a dozen years ago with less than $3,000. He has always work- ed alone. Fearing for the future be- cause of changed conditions and strong competition, he sends me his state- ment. I find assets of $64,000 at cost, which he has scaled down to $57,000 to conform to present conditions, against which are debts of $6,000. This shows either $50,000 or $57,000 net, depending on whether we talk of what he has made and invested or what his stuff is worth to-day. In either case we find this man’s history a voucher for the statement issued by the Butterick folks that nothing in to-day’s circumstances in- dicates the passing out of the general merchant. In fact, he is one of the stablest mercantile elements we know of now. Men who make such records are the backbone of their respective com- munities. They raise fine families. They provide good homes. Their children fill the schools. They safe- guard families and estates with ample life insurance. In every respect they are solid citizens and there is slight indication that any competition will prevail against them. A recent story about lax credit ex- tension in the light of “farm relief’ brings me another “confession” of weakness and some interesting ob- servations. The merchant, located in South Dakota, tells of a farmer who owes him $900. He says: “The $900 account ran fourteen months and the chap induced me to loan him $300 in cash. I have no se- curity; but this farmer owns a farm well furnished with machinery, all clear, though he owes the bank around $750 and $400 on his car. “Another owes me $650. He is buy- ing more land. I hold notes to cover and this account is three years old. “T am getting my accounts secured and collected as fast as I can and do- ing my best to get onto a cash basis.” Well, I am not sure that this man is right. My own rule long was not to sell any farmer except for cash, but we had a city trade in which we pre- ferred credit. Farm credit is handled successfully and profitably by men who plan their business to fit into such credits, and it may be very bad for this man to be too abrupt with his farm trade at this time. Let him take counsel with his banker before he makes any radical move. Bill Wrigley, successful gum maker, says he knows enough not to kick from : MICHIGAN under his feet the ladder by which he climbed to success. A merchant who has made good along certain lines should be cautious about making changes too suddenly. He may find he has jumped from the frying pan intc the fire. In fact, this South Dakota man has experimented already in a way that should be instructive, for “in 1924,” he says, “I got hard up, went strictly cash, cut down business about half and made some bad friends who have not traded with me since. I kept this unp for two years and then drifted back. Just before this ‘backsliding I hed run amount I owed to just over $100, all told—not another cent of cebt in the world. “Will farm relief remedy this con- dition of slow credits for me? I don’t think so,” he continues, “because the trouble here is too many cars, too much overhead and generally poor management on the part of farmers. We merchants are to blame as much as anyone for letting them get into us so theavily. They dig up cash for gasoline, even to the extent of paying for it with cream checks and, of course, buying groceries and other merchandise on credit, expecting to pay up next crop. “One reason why I fear to continue to carry slow credits is that the banks whose business it is to loan money are apparently holding tight to their funds. I do not believe that they will change this policy for a year, and with- out circulation of normal funds every- one will feel the pressure.” Well, as I say, talk these things over with your banker. Talk to him about what is best for you to do, not so much about what he is going to do. While I advise conservatism in quit- ting all credits to farmers, I certainly advise that credit always and every- where be regulated and conducted strictly along well thought out lines. Let it be noted that what this man writes of farmers and their lax habits is precisely in line with what I have recently written about the entire plan of farm relief. Much of the present laxity springs from another species of Government “relief’—the soldiers’ bonus. Any dis- tribution of that kind which is made without discrimination is ‘bound to re- sult in unfortunate conditions. We want to pay the ex-soldier well for what he did, but it is one of the most difficult things in the world to do without weakening the moral fiber of the recipients of such payments. In the end it is my opinion that farmers will not benefit from farm re- lief efforts which will result only in the dissipation of public funds—which means your money and mine. Let us not forget that fact. Another merchant sends me a tran- script of his stocks on hand during 1928 and 1929, saying: “There is a portion of this business which is not paying and I am inclined to think it is men’s clothing and boots and shoes.” That is scant enough information on which to go, but I find this: Grocery inventory end of 1928 was $2,574.70 and end of 1929 was $2,252.33. That averages $2,413.51 for sales which foot up $8,480.85 at cost. (Continued on page 31) TRADESMAN In More Homes Everyday ARAaLSOomM America’s Finest Bread jx ¢ YY, SANCTUM BAKORIUM NEWS Such popularity can only be achieved by unchanging qual- ity, efficient service, and fair prices — all of them typical Holsum sales arguments. \\\ \ August 6, 1930 GRAND RAPIDS LOOSE LEAF BINDER CO. Manufacturers of The Proudfit Loose Leaf Devices. Write for information on our system forms for all purposes. 10-16 Logan St., S. W. Grand Rapids, Michigan VEGETABLES BUY YOUR HOME GROWN AND SHIPPED-IN VEGETABLES AT THE VEGETABLE HOUSE VAN EERDEN COMPANY 201-203 Ellsworth, S. W. Grand Rapids, Mich. MERCHANT PARCEL FREIGHT TRANSPORTATION SMALL, LIGHT PACKAGE DELIVERY SYSTEM. SEVERAL TRIPS DAILY TO SURROUNDING TERRITORY. We ship only packages weighing 1 to 75 lbs. and 70 inches in size (girth plus length). State regulated. Every shipment insured. NORTH STAR LINE, INC, R. E. TIMM, Gen. Mgr. CRATHMORE HOTEL STATION, GRAND RAPIDS, MICH. THE POPULAR FOOD CONFECTION HAVE A BOX ON DISPLAY AT ALL TIMES MANUFACTURED BY National Candy Co., Inc. PUTNAM FACTORY Grand Rapids, Michigan Always Sell LILY WHITE FLOUR ‘*The Flour the best cooks use.”’ Also our high quality specialties Rowena Yes Ma’am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. - & pr * ie: hy ae naar” “stiremegesnvcabinae® August 6, 1930 MICHIGAN TRADESMAN 21 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E ¥. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. No Brine Used in New Quick-Freezing System. A new machine for quick-freezing meat cuts which uses primary refrig- erants in direct expansion, thereby do- ing away with brine pumps and tanks, has been invented by Charles L. Ash- ley, East St. Louis packer, and Albert V. Rudd. In its use of primary refrigerants this sustem is unlike any other now in use. It is claimed that it makes fuller use than do brine systems of the cooling capacity of the refrigerant. A steak three-quarter inch thick may be frozen, it is stated, in 20 min- utes. The freezing is done at between 50 and 60 degrees below zero Fahren- heit. The size may be according to the needs of the plant; standard units will vary from a capacity of 400 to 3,000 pounds an hour. A 2,500 pound unit occupies a floor space 14 feet square and stands 14 feet high. The device consists of a hollow drum, the circumference of which is composed of 24 flat segments. ‘The drum is surrounded three-fourths of the way around by a stationary tank. The refrigerant occupies the tank and the inside of the drum, which re- volves slowly through the tank. The meat to be frozen is placed on a section of the drum before that sec- tion enters the tank. Each section of the drum is fitted with a lid which closes automatically as the section en- ters the tank and snaps open as it emerges. When the lid opens, the cuts of meat fall off the surface of the drum onto an automatic conveyor, which carries them away. The only labor in- volved is that of loading the meat onto the drum. The refrigerant enters the drum and tank as a liquid and boils off as a gas, which escapes through outlet pipes. The meat is cooled from the under side by direct contact and from the upper side by conduction and radia- tion. ——_+-—>—___ Most Food Poisoning Is Result of Carelessness. Most of the food poisoning cases investigated by Federal food officials during the past five years have proved to be the result of carelessness in the kitchen, says the Food and Drug Ad- ministration, United States Depart- ment of Agriculture. An outbreak of true food poisoning can leave in its wake so much grief that those whose duty it is to pre- serve the purity of America’s foods must act upon the slightest suspicion that a tainted food endangers the pub- lic. Many reports have led food offi- cials on wild-goose chases, but where food poisoning has occurred the fault has usually been with the preparation of the food in the home or public kitchen and not with the food itself. During the 24 years of enforcement of the Federal Food and Drugs Act many types of poisonings have been investigated. Instances have ibeen found where rat poisons, insecticides, or heavy metals, such as lead or cad- mium, have accidentally gotten into food. But more cases have been of the so-called ‘“ptomaine”’ poisoning type, the growth of harmful bacteria in food improperly prepared or care- lessly handled. —_—_~+++___ Federal Attorney General Opposes Modifying Consent Decree. The Attorney General, replying to a Senate Resolution asking where he stands on the question of modifying the Packers’ Consent Decree, prom- ises to present as emphatically as pos- sible every valid argument against al- lowing the Big Four to handle gro- ceries and conduct retail markets. With a view to discovering whatever valid arguments exist, the Department of Justice is conducting a thorough 1n- vestigation. The Attorney General declines, how- ever, to express an opinion on the merits of the case, stating that the judicial function is not proper to his department. ee Hog Stomach Extract a Cure For Anemia. Dr. Raphael Isaacs and Dr. Cyrus C. Sturgis, of Ann Atbor, presented a paper last month at the convention of the American Medical Association, de- scribing a new hog stomach prepara- tion for the treatment of pernicious anemia. Though no more effective than liver, they said, this preparation is easier for some subjects to take than liver and cheaper than liver ex- tract. During the first week of treatment with the new preparation, they said, the patient’s appetite improves, and during the second week the red blood cells begin to develop. ee Food Warehouse Plan Started. The group warehousing plan form- ulated by the Associated Grocery Manufacturers of America, Inc., has been officially launched in Philadelphia. | Two warehouses, one North and the other South of Market street, will be used by members of the Association. Wholesalers in Philadelphia handling the products of any of the 200 mem- ber companies will be able to obtain their supplies from either of the two establishments. The group plan would be extended to other cities shortly. —_+>-+___ Favor Feeding Wheat Surplus To Stock. Experts in agriculture at Michigan State College, in a statement issued in collaboration by four department heads recommend the feeding of wheat to livestock as a means of solving the problem of overproduction. At present prices, they allege, wheat is worth five dollars a ton more as a feed for livestock than as food for hu- mans and is $10 a ton cheaper than corn. —_2++ > Four Can Eat Well on $13.72 a Week. A family of four can eat well this summer for only $13.72 per week, ac- cording to a summer food budget pub- lished last week by the American Re- search Foundation. This sum suffices for full satisfac- tion of the taste, says the Foundation, as well as for all the nutritional ele- ‘ments necessary to health and well- The law of worthy life is funda- being. Many staples, it says, are from menially the law of strife. It is only 20 to 40 per cent. below their 1929 through labor and painful effort, by level. grim energy and resolute courage, that we move on to better things.— Theodore Roosevelt. : ee ee Take pains and you miss pains. We Cater to Independent Merchants Only FRUITS AND PRODUCE BANANAS A SPECIALTY D. L. CAVERA AND CO. THE HOUSE OF PERSONAL SERVICE Phone 9-3251 M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN yet Direct carload receivers of UNIFRUIT BANANAS SUNKIST ~ FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables GRIDDLES — BUNSTEAMERS — _ URNS Everything in Restaurant Equipment Priced Right. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mgr. VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cantaloupes, Peaches, “‘Yellow Kid” Bananas, Oranges, Lemons, Fresh GreenVegetables, etc. COLD STORAGE FOR APPLES We will BUY your APPLES of you. We will STORE your APPLES for you. We will SELL your APPLES for you. We Guarantee Proper Temperatures — Best of Service — Lowest Rates — Liberal Loans. Write for Rate Schedules — Harvest Your Apples Direct Into Cold Storage and Get Full Returns for Your Crop. Our Warehouse is a Public Institution Open to and Soliciting the Patronage of All. KENT STORAGE COMPANY - GRAND RAPIDS GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING RAPIDS, MICHIGAN G R AND HARDWARE Michigan Retail Hardware Association. President—Louis F. Wolf, Mt. Clemens. Vice-Pres.—_Waldo Bruske, Saginaw. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Suggestions in Regard To Cash and Credit. . By far the larger part of the coun- try’s business is done on credit. While the “cash only” and “cash and carry” principles have been adopted in some retail trades, credit is an important factor in retail business. To many re- tailers “credit” is synonymous with “bad debts.” But while bad debts are dangerous, credit—properly handled— can be made an important asset to the retail hardware dealer. To the buying public, credit is a de- cided convenience; while from the hardware dealer’s standpoint, it -has iis distinct advantages. For one thing, it serves to bind customers to the store, and to induce them to concen- trate their buying. It means, in many cases, more liberal purchasing. Retail credit has been widely criti- cized for the simple reason that it has not been kept under control. In other words, credit has been granted indis- crininately, without proper prelimin- ary enquiry, to all comers; and no systematic methods have been adopted to insure prompt and regular settle- ments. Analysis of the credit situation in one town indicates the sort of condi- tions apt to exist. In this town thirty per cent. of the retail distribution was found to be handled on credit. Of the credit customers, approximately 50 per cent. met their bills promptly. An- other 15 per cent. paid at a somewhat later date, 15 per cent. more paid only after a personal call, 10 per cent. did not pay until they. were forced to do so, and 10 per cent. proved bad debts. This is hardly a satisfactory show- ing to a retailer who has to meet his bills promptly. Why did these con- ditions exist. The investigation went further and disclosed some causes. Merchants were too easy in the ex- tension of credit. They did not take the trouble to learn the essential facts on which intelligent credit could be based. And among merchants there was a decided lack of co-operation which in turn facilitated the abuse of credit. One retailer was of the ‘jolly good fellow” type. He’d say to John Smith, ‘That’s O. K., John. If you can’t pay now, pay when you get ready.” No mention of a specific date for settlement, no enquiry as to John Smith’s means of settling when the time came. This retailer handled a very large credit business in his line. So long as he had no competition in the com- munity, his collections kept up fairly well. In time a cash-and-carry store opened, and the lure, mostly deceptive, of ‘lower prices” drew away the deal- er’s cash trade. The dealer woke up, then: “I hadn’t realized,” he said, “that I was doing people a service. I thought every time a customer asked me to charge some item he was doing a favor to me. I was so anxious to sell, I took unnecessary risks rather than let the doubtful customer go else- where. I was, in fact, a sort of banker MICHIGAN for the entire town; and while I was paying interest on borrowed capital, I was afraid my customers would be of- fended if I charged interest on their overdue accounts. I didn’t comprehend how much it cost me to carry these accounts, so I made no provision for this in my pricing. I had entirely overlooked the fact that money tied up in this way represented lost oppor- tunities to use it advantageously. In other words, I couldn’t discount my bills, which would have added to my net profits. Again, there was a loss of approximately one per cent. through bills that were never paid. Then, too, there were the difficulties that arose when I tried to collect from obdurate customers whom I had accustomed to unlimited credit.” That retailer’s size-up of his fosi- tion indicates many of the pitfalls of unwise credit. Too often the hard- ware dealer is awed by the confident presence of the customer into letting his goods leave the store without a definite understanding as to when they must be paid for and without a shred of investigation into the customer’s ability to pay. If the average individual came into the store to borrow money, the hard- ware dealer would ask questions. But when he buys goods which represent money, too often the credit is granted unreservedly. Honesty is important, but honesty alone is not enough. Many a man would like to discharge his obligations, but through lack of good management is unable to do so. So, in addition to character, the hardware dealer who is asked for credit should try to secure some other information. Does this man own his home? (Or his farm? How much does he owe elsewhere? What does he earn? What is his job? Has he been successful and a good manager? These are other questions may very well be asked—directly, if necessary, though of course tactfully. With mewcomers to the community, the situation is more difficult; here the check up can be made only by con- sulting the merchants and tax records of the town from which he has come. While the customer’s past record of performance is important as a guide in granting credit, there is another im- portant matter that calls for a definite understanding. That is, the terms of credit. How much credit should be granted the individual customer? That will vary according to the customer. When should settlements be made? It is impossible to lay down any hard and fast rule. Much depends on how the customer is paid for his work. Set- tlements should be timed to take ad- vantage of his weekly pay envelope, his monthly salary check, or the mar- keting of his crop if he is a farmer. And to make things convenient for the customer and at the same time safe for yourself, you must know a good deal about him, what he is do- ing, and what he expects to do. An important thing is to render statements promptly. If the settle- ment is to be monthly, send in a state- ment promptly at the end of each month. ‘One of the greatest mistakes with ordinary credit accounts is to let them run up month after month and bill the customer only when the TRADESMAN amount reaches a _ disproportionate figure, or when you happen to need the money. Rendering accounts at regular intervals helps to train the customer in the habit of making regu- lar settlements. The usual method of collection of an open credit account—no_ specified limit and no specified time of settle- ment—is to send it in month after month for several months. If it shows signs of going bad, the creditor quite often follows up the bill with stereotyped form letters, quite fre- quently using-a rubber stamp signa- ture. These fail to get any result, so the accounts are turned over to a law- yer. The lawyer collects the easy ones and turns back the others as un- collectable. This process is a usual one, but it isn’t the best method. The best meth- od is to make your collections person- ally. It is harder for the customer to put the collector off when they meet face to face than when the debtor is dunned ‘by letter or telephone. A good collector, however, needs to be tactful, for his purpose is to get the money and still retain the customer. In cases where the debtor is tricky, however, and shows a plain desire to beat the store, stiffer methods should be adopted to enforce collection. Personal collection has two distinct advantages. First, it gets better and quicker results. Second, the intelli- gent collector can usually discover, at his very first call, where the trouble lies. He can tell whether the debtor has had a run of hard luck, in which event easy terms can be arranged; or With the dead beat. August 6, 1930 whether the debtor is merely careless; or whether the debtor is .an out-and- out dead beat. And in the latter event, the merchant can take drastic action at once, for there is no use in fooling Nor is it good business policy to allow the commun- ity to get the idea that you are an easy mark. In collecting it is usually sound policy to assume that the customer in- tends to pay. Quite often it is good policy to take part payment and ar- range for the balance on more or less easy installments. Another good scheme is to secure a note. In many cases a .customer who can’t pay at the moment will readily sign a note. This gives you a stronger hold on him, psychological- ly or otherwise. A man who owes an open account and also owes on a sign- ed note will pay the latter first, in the great majority of instances. I recollect one salaried man who was always be- hind. He let some retail accounts run and increase from year to year. But one shrewd merchant got prompt set- tlements every month by the simple expedient of sending the debtor each month a statement with a note at thirty days covering the account. The debtor signed, and he invariably settled the not when it fell due. It is good policy, where notes are secured, to provide for interest, at least after maturity. That provision is a further lever. Victor Lauriston. —++___ Applause and applesauce sound al- most alike when pronounced. And they are even more synonymous in meaning than in pronunciation. Automobile Tires and: Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars BROWN & SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep Lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN 4 Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE a tac inatil ag s Cie a NEE Se, * scar « ° e ~ oT { % ee de ° s PAG” . a i i J ' August 6, 1930 MICHIGAN TRADESMAN Elimination of Waste Insures Greater Store Profits. On page 3 of the July 30 issue of the Tradesman my eye caught this sentence at the bottom of the page, “The lack of anything which attracts customers is waste.” There is a text which embodies so much meat, every retail dealer should pause and seriously apply the truth to his own business. It is a text which to me, in the light of long experience, embodies more sound advice than paragraphs and pages. “The lack of anything which at- tracts customers is waste.” Does your delivery wagon lack your name and phone number? Hundreds who might never see your store do note your wagons or cars as they circulate in the community. Does your store lack good illumina- tion at night? The well displayed windows, brightly lighted at night are steady, impressive sales agents, ask- ing only the wage of the current costs. A dark store and dark windows at night mean a lack which entails a loss. You see how we can elaborate on this little text? How far reaching it is in all of its ramifications? Do your clerks lack neat, appealing white coats or aprons? Do your lines of merchandise lack price tags? Does your store lack the application of soap, water and paint? These may be trite applications of our text. We can now vision the greater and most important lack in many establishments—the lack of good publicity methods. To one mer- chant who uses newspapers or circulars regularly, there are a dozen who are content to depend upon windows, lo- cation of store and transient, or neigh- borhood trade to keep the cash regis- ter busy. The lack of advertising to attract customers is the greatest lack of all. It is the wise dealer who proceeds de- terminedly upon the policy that adver- tising is an investment, not an expense. Invariably when you select the greatest merchandising success in any retail line you also select the firm which is doing the most and best ad- vertising. It is a truism which never fails, even though your store be small or just a corner establishment in a city community or if it is located on the main street of a village or hamlet, the same basic principles of attracting trade apply. Advertising and sales plans are closely akin. While the outside ap- peal is by means of circulars distribut- ed to the homes or through the mails or the newspapers, there are hundreds of simple, but highly effective plans by which trade ¢an be stimulated in the store, when the outside appeal has brought the customers into the store. “What shall I do to help sales?” This is the common query of dealers in all lines. I often wonder if the average dealer reaily realizes the vast amount of sales aids which are con- tained in his trade journals? Looking over a dozen recent copies of the Michigan Tradesman I find scores of bright ideas, plans actually worked out by practical men in the re- tail game, enough of these sales plans to fill a sizable volume. Yet it is a safe assertion to say many of these plans are never used by dealers who ignore them, to their own detriment and loss. In talking to the sales manager of one of the largest department stores in the State recently, this executive said, “We employ expert advertising men and sales experts and inaugurate many original advertising ideas to at- tract trade. Yet I am frank to con- fess that much of our success depends upon ideas taken from the leading trade papers. We utilize these ideas with plans of our own, adding some new stunt or idea other stores have used. In July our sales record was 25 per cent. over the 1929 quota, rather unusual for this year, yet the fact stands and it was because instead of lying down on the job, we exerted extra efforts to attract more cus- tomers.” This then, is the application of the text, “The lack of anything ‘which at- tracts customers is waste.” The basic rule of every dealer in America should be to eliminate waste and so the things which go to attract customers should be stressed to the maximum. Wise re- tailers who note depressions, instead of drawing into a shell and withold- ing all efforts, go ahead and do more to stimulate trade. A sick man needs a tonic, so does a sick business—there is no tonic known to the mercantile world which has a better effect than advertising, when it is carried on with a will and backed up by the many things in the store which continue to attract customers—service, price and store appeal. Hugh King Harris. —_—_+-~.____ Bacteria As Aid To Growth of Peas. What is seed inoculation? What kind of seed should be inoculated? When should seed be inoculated? These are questions now much in the minds of the farmer and gardener. The subject is little understood by many. Food for man and animals is pro- duced largely from two great families of plants, the grass family and the legume family. The grass family con- tains such common crops as wheat, oats, corn, millet, rice, etc. The legume family can readily be recog- nized by the flower and seed pod. The commonly known sweet pea blossom is typical of all legume flow- ers. The pod of the common garden pea is characteristic of pods found on all legumes. There are few pod-bear- ing plants, including trees, which are not legumes. The world requires great quantities of that essential substance called pro- tein. No class of plants is richer in protein than legumes. Some legumes are grown for oil as well as for protein; such is the soy bean. The black locust tree grown for fence posts, is a pod-bearing legume plant. In the roots of legume plants only, special bacteria may live. These bac- teria help the plant to grow. The little homes ‘of these bacteria are called root nodules. These are small ball-like forms growing on the roots. Seed inoculation is the placing of the proper living bacteria on the legume seeds. ‘These bacteria grow best on a moist jelly-like substance called agar. The bacteria can be washed ‘off the surface of agar. The water containing the bacteria is sprinkled over the seed to be inocu- lated, covering all the surface of each seed as completely as possible. Grass- es, grains,. and other crops than legumes cannot be inoculated with these nitrogen-gathering bacteria. Only seed of legumes should be in- oculated with legume bacteria. Some of these are sweet peas, garden peas, the clovers, alfalfa, beans, peanuts, cowpeas, and various legume or pod- bearing trees. ‘The purpose of inoculating legumes _ is to utilize the natural partnership be- tween nitrogen-gathering bacteria and growing legumes, which enables the plants to feed on the nitrogen in the air. All soils are not able to supply sufficient nitrogen at all times for un- inoculated legumes; therefore, it may be iprofitable to inoculate seeds of legume plants with these special bac- teria before planting. The seed should be planted soon after being treated with bacteria-laden- ed water, because the bacteria soon die if the seed becomes dry or exposed to sunlight. Freezing does not hurt them. : Nitrogen is our greatest soil prob- lem. Artificial inoculation of legume seeds contributes much to the solu- tion of that problem. C. E. Buchanan. —_—_> ~~ ____ Back Your Merchandise. The good grocer looks beyond and sees the consumer end. Take milk for instance. At the other end. of the line is the mother and the child. That mother and that child depend upon the producer and the dealer to furnish them with the milk that will keep the body healthy and strong. The State has recognized the importance of guar- anteeing her such milk and has stepped in with its laws to compe! certain standards. Yet her faith is still insuf- ficient and she wants to be reassured that that milk is good. That’s where you come in, Mr. Gro- cer. If you assure yourself that you can unqualifiedly endorse the quality of the milk you sell, tell the customer about it and build consumer confidence for yourself. That applies to other merchandise as well. y «] Corduroy Tires Sidewall Protection Made in Grand Rapids Sold Through Dealers Only. CORDUROY TIRE CO. Grand Rapids, Mich. Jennings’ Pure Extracts Vanilla, Lemon, Almond, Orange, Raspberry, Wintergreen. Jennings Flavoring Extract Co. Grand Rapids, Mich. I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT((<) CHEESE All varieties, bulk and package cheese ‘Best Foods”’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES Halloran Detective Agency High Grade Detective Work 506 G. R. Savings Bank Bldg. Grand Rapids Michigan Phone 65626 Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool In Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertisin Expert Mrechandising 209-210-211 Murray = é GRAND RAPIDS, IGAN The Brand You Know A 4 LTT Look for the Red Heart on the Can LEE & CADY Distributor aN WHITEFISH and TROUT By Air Daily from Lake Superior Region. GEO. B. READER 1046-1048 Ottawa Ave., N. W. GRAND RAPIDS, MICHIGAN MICHIGAN TRADESMAN August 6, 1930 HOTEL DEPARTMENT Book-Cadillac Taken Over By Invest- ment House. Grand ‘Rapids, August 5—The long expected has finally happened in De- troit. According to press dispatches the Book-Cadillac Hotel has been taken over by the investment house which financed this, what might be called, “comedy of errors.” The Book-Cadillac, erected and equipped by the Book estate, of De-’ troit, was opened five years ago and at the time of its erection was said to h- one of the finest and costliest ho- tels in America. Its estimated cost was approximately $13,000,000. Its failure as an investment was pre- dicted by financiers when it was first talked of. At that time even Detroit was burdened with superfluous hotel facilities. A further handicap to the proposi- tion was in a selection of its name. The Cadillac Hotel was known and patronized by millions. ‘The Cadillac” meant a great deal to the traveling public; Book-Cadillac means nothing. A manager was selected to operate the affair. He was unknown to resi- dents of the Middle West. In fact, he never carried any medals for accomp- lishments in any part of the country. Of course, he was not altogether at fault for the failure of the proposition; it was doomed to failure from the very start. Detroit didn’t need anything of that character and the rank and file of travelers could not afford to pay the rates. Carl M. Snyder, the present manager is a man of ability and or- dinarily would have made a success of a normal proposition, but in the case of the Book-Cadillac the services of a magician would be required and an age of miracles. Of course there will be many at- tempts to retrieve this costly property but it will be spoken of, in years to come, as somebody’s “folly.” No announcement has been made as to the future plans of operation, but it is presumed Mr. Snyder will con- tinue in charge until some form of ad- justment is arrived at. The Gladstone Hotel, at Escanaba, has re-opened for business as the Ho- tel Jean, after having been closed for the past two years. Mr. and Mrs. J. A. Reynolds have purchased the prop- erty from Mrs. Clara Huber and will operate same. The house has been completely renovated and painted. The dining room has been decorated in an attractive ora-ge and green color scheme and new fixtures have been added throughout. W. M. Hill, of Saginaw, will con- duct Forest Beach Inn, at Harbor Springs, this season. Many improve- ments have been made to the prop- erty. Archur Rawlings, of Greenville, has leased the dining room of Hotel Phelps of that city, from J. H. Hardy, who recently acquired the property by pur- chase as one of several chain hotels. After alterations have been completed the dining room will be opened as the Green Parrot grill. According to the plans submitted the Phelps lobby will be divided by a glass partition, with entrance through the main hotel ap- proach. A new archway will be cut through from the grill, making easy entrance from the lobby. The Michigan Bell. Telephone Com- pany is aiding Michigan hotels by means of an advertising campaign in newspapers throughout the State, urg- ing the Wolverine State as a place to spend the vacation period. The adver- tising in addition to showing its many advantages, also shows the advantages of a very up-to-date and complete tele- phone system, which they most as- suredly have to offer, I am glad to notice that my good friends, the Walter Leitzens, well known as former operators of Hotel Frontenac, Detroit, after touring America and the most of Europe, have finally returned to Michigan and are expecting to re-enter the hotel field. Three years ago they spent the win- ter in Los Angeles, and we had a good time playing together. Reporter: W. J. Chit- managing the Detroit- Leland Hotel, Detroit, as only a real Detroiter and real hotel man can. Business is not the best ever but he is making a fine record and his head is up. Daily Hotel tenden, Jr., is Mrs. Octave Perry, who recently purchased the Munising Hotel, at Munising, has completely remodeled and refurnished the institution, and it is now open for business with a cafe on the main floor and a new private dining room. The location is a good one. Joseph Brunette, who formerly was manager of Hotel Vincent, Benton Harbor, but at present manager of Ho- tel Morrison, Chicago, is quite fre- quently mentioned in hotel publica- tions as proving a wonderful success in the Chicago field. I am right glad to hear of him for he was on my list of predicted ‘‘comers.” At the Republican House, Milwau- kee, Herman Kletzsch, manager, it was my privilege last week to participate in a dinner party given to Ex. Gov. Miguel Otero, and wife, Santa Fe, New Mexico, by the hotel. The governor is a well known friend of Charley Renner, whom we all know. The Whitcomb Hotel, St Joseph, has inaugurated a series of outdoor dances in the sunken garden on the lake front side of the hotel. Z. D. Jenkins, manager of the hotel, is re- sponsible for this innovation, which is proving a success. A Michigan hotel man told me this one on a Grand Rapids traveling man. Returning from a trip he met his wife, Mary, all in a_ flutter; the wet-wash laundry had just left the week’s wash- ing and Mary, checking it, finding a shortage, cried out: “I am just going to change our laundrymen; they are dishonest; they are losing or stealing our things; I count everything that goes out and here this week they are short two Olds Hotel and one Ban- croft Hotel towels. They couldn't lose them; they must steal them, for the names are all woven in.” Every once in a while someone asks me what has become of A. B. Riley, so well-known as a ‘Michigan hotel operator. I believe Mr. Riley is man- ager of the Fair Grounds Hotel, in St. Louis. His son, John A., is with the Westlake Hotel, Cleveland. Lately I have had occasion to travel the highways of Wisconsin and Mich- igan quite extensively, and I must say some of the signs scattered alone the roadside are quite atrocious. The other day I saw a huge signboard which read somewhat like this: “Watertown, where earth, water and sky meet.” As there was no lake or water course anywhere near there and the sky seemed quite a distance away, 1 was trying to visualize just what would -happen when this “round-up” occurred. Here are a few of the appetizing signs I further mwoticed: “The National Hotel—Home of the Sizzling Steak.” Imagine an oil station with this tempting offering: “Delicious sand- wiches, pies, cold drinks, gasoline, oil, car greasing and washing, juicy steaks and chops; try our thirty-five cent din- ner.” Occasionally I have tried some of these “dumps,” but they are about all alike. Home-made is a misnomer. The Pantlind Hotel The center of Social and Business Activi- ties in Grand Rapids. Strictly modern and fire- proof. Dining, Cafeteria and Buffet Lunch Rooms in con- nection. 750 rooms — Rates $2.50 and up with bath. YOU ARE CORDIALLY invited to visit the Beauti- ful New Hotel at the old location made famous by Eighty Years of Hostelry Service in Grand Rapids. 400 Rooms — 400 Baths Menus in English MORTON HOTEL ARTHUR A. FROST Manager HOTEL KERNS LARGEST HOTEL IN LANSING 300 Popular E. S. RICHARDSON, Proprietor Rooms With or Without Bath Priced Cafeteria in Con- nection. Rates $1.56 up. NEW BURDICK K Th 250 Rooms—150 Rooms with Private European $1.50 ‘and up per Day. Cafeteria, Quick Service, Popular Entire Seventh Floor Devoted to Especially Equipped Sample Rooma ALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction e only All New Hotel in the city. Representing a $1,000,000 Investment. Bath RESTAURANT AND GRILL— Prices. WALTER J. HODGES, Pres. and Gen. Mgr. Fire Proof—60 rooms. ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; Wolverine Hotel BOYNE CITY, MICHIGAN THE LEAD. European Plan, $1.50 and up. Open the year around. HOTEL OLDS 30 Under the Direction of the Gerorce L. Crocker, LANSING 0 Rooms 300 Baths Absolutely Fireproof Moderate Rates Continental-Leland Corp. Manager. Occidental Hotel Muskegon ats FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWART R. SWETT, Mgr. Michigan Good Place To Tie To Columbia Hotel KALAMAZOO “We are always mindful of our responsibility to the pub- lic tion of the esteem its generous pa HOTEL ROWE and are in full apprecia- tronage implies.’’ Grand Rapids, Michigan. ERNEST W. NEIR, Manager. Republican Hotel Rates $1.50 up—with bath $2 up Cafeteria, Cafe, Sandwich Shop MILWAUKEE, WIS. in connection Rates Reasonable—Service Park Place Hotel Traverse City Superb Location Admirable. R. D. McFADDEN, Mgr. & s eee FRE QNGS a f -— ie 3: . es 4 * oy” eae ; , August 6, 1930 Maybe they do the best they know how, but, oh my—such a knowledge! It is strange to read at such a time as this that freight increases have been granted the railroads, and this in view of the fact that: prices of raw material have been voing down, the farmer’s check for what he raised has gone lower and lower; labor’s checks have gone to nothing for some millions of workers and been reduced to millions of others. But the tariff intervenes for manufacturers, to take up through higher prices the saving that should be coming to the consumer through cheaper raw material. And the Inter- state Commerce Commission _ inter- venes for the railroads. Where gov- ernment enters our economic life ef- fectively, it is to increase the cost of living. The Commerce Commission has an unenviable task—to make rates high enough to yield a return where there is no competition and low enough to compete where competition is found. This is the presumed reason for hand- ing over $50,000,000 more to the rail- roads whose condition is described as “generally healthy,’ which have in fact prospered through raises granted un- der the Ech-Cummins act as never be- fore in their history. Some excuse for higher rates may be found for some of the weaker lines in unsettled regions, especially if it is assumed that the railroads must make money, even if the same commodity is being lost gen- erally in the Nation by other lines of business. It is estimated by some observers that the railroads may not get much of the $50,000,000; that traffic will be reduced somewhat and more of it will go by water. Unfortunately it is not also estimated that the consumer will not have to bear the increases, no matter how the shipments are made. If the railroads had had only a moderate return while other industries prosper- ed, there would be some justice in their getting an increase even while many other industries languish. But roads capable of earning a return have prospered enormously. That recalls one other consideration. The Esch-Cummins law attempted to distribute somewhat the benefit of rate increases. Under the provision -known as the “recapture clause” the railroads ‘were to pay into a Govern- ment fund one-half of any return above 6 per cent. to reimburse the Government for expenditures made in improving rail facilities during the world war. Many of the roads have been “playing on velvet,” as gamblers would say, but they have not been making any payments to the Govern- ment. The railroad act of 1920 has operated for the railroads the balanc- ing part of it, supposed to operate for the public, has been a dead letter. This does not make the announcement of a $50,000,000 increase any easier to take. For years I have been an advocate of the simple meal, especially in re- sort hotels, and have from time to time offered menus which could be easily prepared and had proven acceptable to my patrons. The other day, in the Oconomowoc district, Wisconsin, I visited a tourist hotel which had so simplified its offerings, ‘and shad also made a pronounced hit with its guests. We had bacon, eggs, fruit and butter- ‘ As a rule an ed toast for breakfast. order of toast comprises three slices, regardless of the amount required by the guest. No so here. When the waitress brought the toast, she had several slices on the plate and asked it we would have some. Pretty soon, when she saw we had exhausted our supply, she again passed the plate. We got all we wanted, but there -were fewer scraps to go back to the kitchen and be tossed in the garbage pail. In a talk with the proprietor we elicited the following information: ‘“We serve our guests in a magner comparable to MICHIGAN that by which a housewife entertains her guests who do not expect several varieties of meat, vegetables, pastries and desserts. If they do not care much for meat, they fill up on the other dishes. The housewife spares no ex- pense in providing quality food to serve her guests. She needs make no apologies for what she serves or its qualities. Neither do we, for we have found by paying a little more for the highest grades of food, and serving them sensibly, we reduce the total cost and can give our guests moderate rates and perform the service for enough less in cost to make it profit- able.” There’s the whole thing in a nutshell. Plenty of fresh fruit, vege- tables, good butter and cream, and a limited variety of good wholesome meat. Frank 'S. Verbeck. Have Only Themselves To Blame. There is much truth, no doubt, in the statement of the Wholesale Dry Goods Institute that Nationally ad- vertised brands, the subject of much recent discussion, would be establish- ed in an invulnerable position if manu- facturers who control them would abandon price concessions to large buyers. Tests have shown that private brands, vigorously pushed, can be sold at a good profit. It is equally demonstrable that National brands under similar treatment move. still faster; they are quickly recognized by the public. The only question still to be determined is whether the suggest-. ed action has not been too long de- ferred in some cases. Preferential rates for quantity purchases have not prevented dealers to whom they were granted from putting. up competitive packs for which substantial good will has been obtained. But the chance is worth taking in view of the results that may ‘be obtained wherever superior quality is assured and sufficient pub- lic approval thas been won to reduce selling resistance to a minimum. Manu- facturers of National brands who have lost ground have only themselves to blame. — ++ >__ I. G. A. To Be Duplicated in Drug Field. The Independent Grocers’ Alliance is to be duplicated in the drug field. J. Frank Grimes, president of the former, will head the drug co-operative. The first group is being formed in Northern New Jersey around the New Jersey Wholesale Drug Co. of Newark (a mutual wholesale house with 450 retailers as members) and D. Kaltz- man, Inc., of Jersey City. Organiza- tion began with a mass meeting of Jersey druggists in Jersey City, July 15. The Independent Grocers’ Alliance is said to include in the neighborhood of 10,000 retail grocery stores and nearly 150 wholesale houses. It has grown rapidly and, in some sections, has become highly successful in meet- ing chain competition. Stores to be admitted to membership will be scrutinized as to location and | market possibilities. The members will have their layouts and st renovated and will get merchandising guidance. / ei i ame Special Section For Large Grocers. Preliminary steps, looking toward the permanent organization of a special section of the National Association of Retail Grocers, composed entirely of stocks © TRADESMAN the larger stores, are now being taken, it has been learned. A formal an- nouncement concerning the project is expected shortly. While detailed information concern- ing the plan must wait until the formal announcement is made, it has been learned that in general the new sec- tion of the National Association will be designed to appeal to retail stores doing an annual volume of $250,000 or more. Approximately twenty-five owners of such stores are known to have signified their willingness to en- ter such a group. hoped to build up the size of the group, a proposal thought feasible be- cause of the fact that from 1,000 to 1,500 stores large enough to meet the qualifications for membership are op- erating in the country. ae Funeral Services of the Late Howard Musselman. Traverse ‘City, Aug. 6—The funeral services of Howard Musselman will be at 4 o’clock this afternoon, at the Weaver Funeral Home, with Rev. Demas Cochlin, pastor emeritus of the First Congregational church, officiat- ing. Mr. Musselman was long a mem- ber of the Congregational church. The service at the grave will ‘be in charge of the Knights Templar. The family requests that flowers be omitted. The ‘body will ‘be in state at the Weaver Funeral Home from 3 to 4 o’clock this afternoon. Pall bearers will be old employes of the wholesale grocery house who served under Mr. Musselman for many years, as follows: Adrian Oole, E. C. Lowing, Herman Bottje, O. D. Shel- don, A. R. Sorenson, Al Plough, Frank Corp and L. M. Boyer. Honorary pall bearers are Hon. Frank Hamilton, J. C. Young, Walter F. Colwell, of De- troit, W. M. Kellogg, W. J. Hobbs, Frank ‘Cervenka, Fred Hunter and Sprague Pratt. —~+-.___ . Eating More Sausage. Fifteen pounds per person per year is the estimated sausage consumption annually in the United States. Fresh and cooked causages, termed “domes- tic’ sausage, form the bulk of the in- dustry, although dry sausage is said to be growing in popularity. Frank- furters or wieners account for 30 per cent. of production of sausage in in- spected plants. Bologna is next in these packing houses and fresh sau- sage is third. Some of the most popular sausages include ‘Salami, Mortadella, Peperoni, Italian style ham, cottage roll, minced specialty, tongue and blood sausage, liver sausage, crystal pan souse, head cheese and jellied tongue. ——_~+++___ ‘Wm. Murphy & Co., dealers in. drugs, staple and fancy groceries, at Harrison write us: “Enclosed find renewal to the Tradesman. We would not like to conduct business without it. I can keep posted on markets and enjoy the articles especially those on the chain store situation. Keep up the good work.” Eventually it is - Warm Friend Tavern Holland, Mich. Is truly a friend ,to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND. Mar. The LaVerne Hotel Moderately priced. Rates $1.50 up. GEO. A. SOUTHERTON, Prep. BATTLE CREEK, MICHIGA HOTEL CHIPPEWA HENRY M. NELSON, Manager European Plan MANISTEE. MICH. Up-to-date Hotel with all Modern Conveniences—Elevator, Etc. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 CODY HOTEL IN THE HEART OF THE CITY OF GRAND RAPIDS Division and Fulton RATES $1.50 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION CHARLES RENNER HOTELS Four Flags Hotel, Niles, Mich., in the picturesque St. Joseph Valley. Rumely Hotel and Annex, La- Porte, Ind. Edgewater Club Hotel, St. Joseph, Mich., open from May to October. All of these hotels are conducted on the high standard established and always maintained by Mr. Renner. HOTEL OJIBWAY The Gem of Hiawatha Land ARTHUR L. ROBERTS Deglman Hotel Co. Enjoy the delightful Govern- ment Park, the locks, the climate and drive. Sault Ste. Marie Michigan MICHIGAN TRADESMAN August 6, 1930 DRUGS Michigan Board of Pharmacy. President—J. Edward Richardson, De- troit Vice-Pres.—Orville Hoxie, Grand Rap- ids Director—Garfiela M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. *Michigan State Pharmaceutical Association. President—John J. Watters, Saginaw. First Vice- President—Alexander Reid, Detroit. Second Vice-President — F. H. Taft, Lansing. Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding, Yale. Theatrical Face Paifts. Grease paints have as their base, mutton tallow, or a moderately soft paraffin, which should be properly scented. The coloring material is triturated with zinc oxide and pre- cipitated chalk, in the proportion of 2 parts of color to 1 part of each of the other two. If a paler tint is required, more of the mixture of equal parts of zinc oxide and chalk may be added. For yellows, ochre may be used; for brown, burnt umber; for blues, ultra- marine. Reds and pinks are made with carmine and eosine, and as these. pig- -ments are very “strong” they should be treated somewhat differently. A few formulas follow: Bright Red. Dene oxile, 4 ozs. Bismuth subnitrate --_.______ 4° ozs. Aluminum oxychloride —~_--_~ 4 ozs. BOOB oo 7 gers. Oil of peppermint ~_-------- 36 mins. ouapnor 36 grs. Pxitact of rose 3 drs. Aammond oto enough Rub the first three ingredients to- gether. Dissolve the eosin in the ex- tract of rose (or any suitable extract). Make a paste of the whole, using enough almond oil to serve for that purpose. Deep Red. Zinc pate 5 4 ozs. Bismuth subnitrate -_________ 4 ozs. Aluminium hydroxide -------- 4 ozs. Araneae 1 dr. Ammonia water ------------- 3 drs. ompnor 24 grs. Oil of peppermint ~-_-_-_-__ 20 mins. Extract OF rose 3 drs. Fimoud of = 2 enough Make into a paste, first dissolving the carmine in the ammonia water. White paint may be made by using only white salts and omitting coloring matter. Black may be made by em- ploying lampblack and omitting the white materials. Different shades of the various colors, and new tints as a result of blending, will suggest them- selves to operators. —»+ Sandwich Druggists. The druggist is made to appear in a rather ludicrous light in the striking caricature of him by John Uri Lloyd, Cincinnati chemist, who described him as a man who spent Six years in study to gain the privilege of making sand- wiches and soup. Jibes at the drug- gist because of the diversity and in- congruity of the wares he handles have been frequent and it may be, as Dr. Lloyd predicts, that the druggist will revolt against his present status and return to the position he held sixty years ago when he operated an out- and-out apothecary shop. We may agree in spirit with Dr. Lloyd’s prediction of a revolution, but we are not so certain that it will re- sult in a return of the old drug store. A theory held by anthropologists is to the effect that no species ever reverts to a former type. This theory is as well applied to businesses and profes- sions. If the druggists do rise up and overthrow the regime of the lunch counter the result will be something new, not old. What it will be we do not venture to say, but in a few places over the country an indication of what it will be is discernible. Some pharmacists are establishing themselves in buildings where physi- cians maintain offices, or near hos- pitals and handle nothing but supplies for physicians and hospitals, ranging in variety from pills to splints. "While in spirit they may be the old apothe- cary shops, yet actually something new and unlike anything that we have known in the past as drug stores. They are more a com- bination of the laboratory and profes- sional office. —_>-~___ Recommended By All Reliable Drug- gists. Pharmacists who have respect for their calling and who are unwilling to attach their names to promiscuous and uncensored “medical advertising” are objecting strenuously to the phrase “Recommended by all reliable drug- gists” which appears in connection with patent medicine advertising and other announcements of articles or preparations advocated as remedies for various ailments. According to an announcement from thé Drug Trade Bureau of Public In- formation the American Pharmaceuti- cal Association adopted a resolution at its recent meeting in Baltimore, stating that the use of the phrase quoted above and all similar phrases “is obnoxious and misleading” and ad- vocated that steps be taken to convey to advertisers that. pharmacists object to a continuance of this unwarranted practice. It is a well-known fact that the pub- lic generally reposes considerable con- fidence in pharmacists as a class. Cap- italization of this public confidence, for their own benefit, on the part of ad- vertisers of various products that may or may not have merit, is thoroughly reprehensible. Pharmacists believe it will be discontinued if newspaper editors and publishers insist upon specific statements in advertising and refuse to accept such broad and gen- eral statements as “recommended by all reliable druggists.” —_22>___ Alcohol and the Perfume Industry. A trade publication, Aromatics Mag- azine, Says in a recent issue that the perfume industry is being hindered by arbitrary regulations of the Federal prohibition officials. They will not in- crease an alcohol withdrawal permit until they see the order on which the manufacturer of perfumes bases his re- quest and investigate the concerns placing the order. The latter when they buy in large quantities, will not give any manufacturer a chance to bid for their business unless they know they are ~ he already has a permit for very large alcohol withdrawal. It is the younger manufacturing companies which are chiefly hampered by this situation. They would like to bid for the large and profitable busi- ness of the chain drug stores. All the toilet waters, lotions, hair tonics and other products of the perfume indus- try have a large alcohol content, and the smaller establishments complain that they are prevented from getting a fair share of the ‘business by the attitude of the prohibition department. ‘One among a number of young manufacturers testifying to the truth of the magazine’s assertion said he had lost a contract amounting to $450,000 because he could mot persuade the officials to increase his permit until they saw the order, which he could not get until he had the permit to show Powtlered g0ap 0-5 1 Acetone (25 a enough Make a mass, roll, and cut into cakes. —_++>____ Protection From Mosquitos. Add about 1 per cent. of glycerin to water and in this dissolve about 20 per cent. of epsom salt. Apply this to the skin exposed to the attacks of in- sects and allow it to dry. A film of epsom salt is left; and from all appear- ances insects are no more fond of this than is the average human. —_2->___ Automobile Polish. Boiled linseed oil ~_--.----____ 16 ozs. Denzin «ee 1 qt. Oil cedar 2 eo 6 ozs. Mix, and apply with a sponge, run- ning only one way of the paint. Let stand for half an hour and polish with a:dry cloth. to the prospective buyer. oe ee ee ge Favorite Talcum Powder. Solutions For Perspiring Feet. Boric acid, in fine powder -_ 1 oz. Porc acid 1 dr. Salicylic acid: 2002 100 © grs. Chloral hydrate _-_._...______ 1 dr. Talcum, in fine powder __-__ 7% Ibs. Alcohol, to make --__.-._____ Sore = POwd. Orris: 22 1% oz. Apply by means of absorbent cotton. Ext. violet pee e eens V2 Oz. PO OC Co 15 grs. Mix and sift. : Sodium Borate ee ee dee. For Insect Bites. MaANtwHe acid gp 6: dts... : : Mentha) 229 ees 1 dr. OIVeGrine: oo 1% ozs. Camphor. 20 es 1 dr. Alcohol, to make ----__---- 3 ozs. ; ia toca licati PHENO) 206 a ees: oe eee PAMOnG Ml ee to 2 ozs. Moth Brick. Mix and apply to the wound. ——_»-2 > __ Black pepper --------------------- . Keeping a clerk in fear of losing his Cedae Dust 22 Be Ge ee ; job is as old fashioned as bustles and Pnsect Powder 8 hoy sees Pern ee 1 re os Re oe ee ey 1 Gauge your speed to the job—what’s PANE oi oh on ce 1 slow on one may be fast on another. TWO FAMOUS BRANDS, KNOWN FOR QUALITY WHEREVER MEN BUY CIGARS ‘THESE LEADING QUALITY CIGARS ARE GOOD CIGARS TO TIE TO Distributed Throughout Michigan by Lee & Cady 4 af J + Rs 4 | & a * - & August 6, 1930 MICHIGAN TrKrADESMAN S 27 Growing Immunity of Organized have so far for privil 3 goriee she, oxiiticees of WHOLESALE DRUG PRICE. CURRENT Crime. America, and the opportunities to make Crooks, thugs, pluguglies and all an honest living, that they will b s , y wi arter ‘ : ° sorts of criminals, have adopted the their citizenship and their right to live Paes quoted are nominal, based. on market the day of issue. modern spirit of group enterprise and in this country to prey upon those oo yg oe << ee Sane — : re oe —- Comp’d_ e « applied it to the pursuit of criminal who do earn their living in an honest Borie (Xtal) 10 @ 20 oo oe : Seat = Cantharides " —--- @2 52 : ue ie ee 38 44 ucalyptus —___. ; apsicum _______ @2 28 prot. and straightforward manner. ea a oy ¢ o Hemlock, pure-_ 2 00@2 25 Catechu _______- @1 44 This group action has been proper- Wilbur M. Brucker. Muriatic —---.- 3%@ § Juniper Berries_ 4 50@4 75 Cinchona ________ @2 16 . ae ei Nitric 9 @ 15 Juniper Wood -150@1 75 Colchicum ______ @1 80 ly termed “racketeering” by gangs. -\ttorney General, State of Michigan. Geaite 16 @ 2s «Lara. extra 1 55@165 Cubebs @2 76 Where the criminal of yesterday hunt- ——_>+>—__—__ Seapeatic ce so Pe i ae ; ioe bo aaa so & pe ed as a “done wolf,” the criminal to- A Man Is Poor ae pec ggae Gar’n. 1 25@1 50 Guaiac oe @2 28 day works with his pack and_ gang, If he is without friends. Ammonia Tanmod, ae Gh "ei rr} oa. Oe cant = 7 aa eS : Z Ti he has low ideaic. Ww 26 deg.__ 07 1g Linseed, boiled, bbl. @115 Iodine, Colorless_ 1 dep nding upon criminal organization : dl ; : vo 18 Pa 06 2 15 linseed, bid. less 1 22@1 35 Iron, Clo. _______ gi fe to outwit and escape the advancing If he has a guilty conscience. Water, 14 deg... 5%@ 13 Linseed, raw,less 1 19@1 32 Pg. oe @1 44 progress of law-enforcing agencies. If he has lost his self-respect. Carbonate ______ 20° @ 25 Mustard, artifil. oz. @ 35 Myrrh —___--~ ~~ @2 52 : : : Chloride (Gran.) 08 @ 18 Neatsfoot ---_.- 1 25@1 35 Nux Vomica -_._ @1 80 Never before was the demand more If his morals are questionable. Olive, pure -___ 4 00@5 00 Opium ---------- @5 40 imperative for every law-enforcing If he is selfish, uncharitable, or Balsams ae 3 00@3 50 Optus Donner g: as agency to reinvigorate and rededicate cruel. gens ao : be 7 Olive, Malaga, Rhubarb ~_______ @1 92 . : : I : : : ir ana ees 0 Sreen: 2s 2 85@3 25 itself to the cause of honest, strict, f he has forfeited his health for yy, (Gregan abet Oe Bu eae a btcas prompt and complete enforcement of — wealth. 3 25@ Origanum, pure_ @250 Lead. iS -- 13%@1u4y : : ; 1. dis ex s Origanum, com’l 1 00@1 20 » White dry 13% @14% the law Never was the time more _ f his mind and soul have been Pennyroyal ___. 3 00@3 25 a white oil 13%@144 necessitous for group action on the neglected. Barks Beppermint ---_ 5 50@5 70 Oey 7® poi i bbl. @ 2% part of organized society in combatin If he has traded away his character Cassia (ordinary). 25@ 30 Rose, pure ____ 13 50@14 00 Rea Vonarn =n Sa society g : Rosemary Flows 1 25@1 50 et'n Am. 34@ 7 oe for money, Caewis (Suen),33 809 $9 Sandlwond Beg Venotn Bog. 4g § We hear it frequently said on every If he has a disagreeable disposition > cnt (eowd,) 90 Sassafras, true a < Whiting, ‘bi. *o 1% side that the people do not want the that makes enemies or repels his = 9° ~0CTUTTT Sassafras, arti’l 75@1i 00 ee Trop: Gant os law enforced after all. This is a delib- friends. Berries oo sat i B01 78 Rogers Prep. 2 80@3 00 erate and unqualified falsehood. If making money has crowded out Cubeb —__-___.___. @ 90 Tany .. -~ 7 00@7 25 Msceill : ai : -_- ue Wish 2 @ 2 ‘Var USP . 65@ 75 a Sceillaneous The American people are slow to the cultivation of his spiritual life. jinn 10@ 20 ‘Turpentine, bbl. __ @ “53 See ~----- 57@ 75 show appreciation and reticent in ex- If worldliness has caused him to Prickly Ash -____- @ 75 sh Seema less 60@ 7 yo powd. and “es pressing gratitude for duty well done. lose fellowship with Christ. aac, ieat ‘6 00@6 25 Ee a 09@ 15 They expect results from those whom If love of money has hardened him Plcosice 60@ 75 — Sweet trate a oo 00@2 40 they have placed in authority, but they until the love of Christ and his gospel Licorice, powd. -- 60@ 70 Wisc ae bo = a or . do want the law enforced. doesn’t stir him to do his best for Worm Seed -___ 4 50@475 Cantharides, po. 1 250 ‘3 “ F ee Flowers Wormwood, oz. __ @150 Calomel ce er se Any public officer who proceeds missions. Avaice 75@ 80 s Capeicuak viata oe. = 2 oo eee Se ee eee 5 A ; upon any other hypothesis is a victim If all his investments and posses- Chamomile Ged.) 30@ 40 Potasetim cues — 8 00@9 00 of the pessimistic advice of cynics and sions are laid up on earth and he has Chamomile Rom. @1 2 Bicarbonate 23 35@ 49 Cloves cuca i is a traitor to the cause of good gov- no treasures in heaven.—Lutheran Bichromate _____ 15@ 25 Chalk Prepared_. 14@ 16 : Gums Bromide _________ 69@ 35 Uhloroform ______ 47@ 54 ernment at a time when every man Church Herald. sees es @ ep Bromide _..____ 54@ 71 Choral Hydrate 1 20@1 50 must show his colors in this advance. : 2S : : Acacia, 2nd _____ @ 50 Chlorate, gran’d_ 21@ 28 oe ~T === 12 85@13 50 ; Uses Billboards To Advertise Specials. Acacia’ Sorts... 35@ 49 Chlorate, powd. 16@ 23 coa Butter __ 60@ 94 There can be no retreat in the war- a : : Abia Poudercd ine “50 OF Atel --_-... 17@ 24 Corks, list, less 30710 to : oe Advertising specials on regulation . EF 40G Cyanide — 2. 30@ 90 { fare on crime. Every official must en- Aloes (Barb Pow) 35@ 45 ; cs @ 4 40-10% y : : ; Iodide 40 Copperas street and highway billboards is a new Aloes (Cape Pow.) 25@ 35 3 ao>~~- === 6@4 28 Pperas ——————_. 03@ 10 force the law, and every man, woman : : Aloes (Soc. Pow.) 75@ 80 JfrManganate __ 22%4@ 35 j&opperas, Powd. 4@ 10 att child shauld hat Haat | development in retail grocery merchan- Asafoetida 50@ 60 Lrussiate, yellow 35@ 45 Corrosive Sublm 2 25@2 30 and child should expect that it will be ae : : a 90@1 00 Erussiate, red __ @ 70 Cream Tartar __ 35@ 45 enforced if not observed. dising now being tried by the Spartan Gee a 95 Sulphate ____—- 33@ 40 cre bone 40@ 50 Enforcement after all is only invol- Stores, a voluntary chain of Southern Gua‘ae --__-_-__- @ 60 Devers rows 000 es . California grocers. Four specials a G@uaiac, pow'd --- @ 10 Roots Emery, All N oe untary observance. Observance is the 8 : | emo ne D1 25 Emery, Powe, eo thing to strive for. week are advertised, the individual a powdered__ = = te ae 35 Epsom’ Salts, bbis. @03%, But enforcement is the only wezpon Stores tying in with the billboards with aon ‘powdered @1 25 Calamus ecce, — 350 83 oe woe 84 10 : ; : = ium, powd. 21 00@21 50 Elecam , pwd. ( : : -- 00 known to organized society, when men attractive three-color posters. Opium, gran. 21 geet 50 en oo ne - Tomas -- L@ ee Orange a 65 Ginger, African, Gelatin. yde, Ib 300 o ellac ite 55 70 powdered ______ 30@ 35 Glassware, less 5 Tragacanth, pow. @175 Ginger, Jamai 60 Glasswone? ess 55% Tragacanth -___ 2 00@2 35 Ginger, Jam pereng @ 6 Gea = full case 60%. : : ‘ Salt Turpentine ______ @ 30 powdered __._._. 45@ 60 Glauber Salts fhe up a . e Goldenseal, pow. 6 00@6 50 Glue, Brown ____ 20@ 39 1930 Holiday Merchandise insecticides ——=«*cone_ tow“ § Soe dt Slke: Brown Gri 08 acories : ite _._. 27%@ 35 : Arsenic —_-___-_. 08@ 20 Licorice, powd._. 20@ 30 Glue, white : Blue Vitriol, bbl. @ 07 Orris, powdered_ 45@ 50. ©Glycerine c<— 140 is We are now showing our large line of Blue Vitriol, less, 08@ 15 Poke. powdered. 359 40 Hops ee ea. 1X ry : , oe e€ a Sug 45@7 00 Helle’ i Rosinwood, Todof NEW HOLIDAY GOODS AND STAPLE DRUG SUNDRIES. oo” no = Se es Ce eee : Insect Powder__ 47%@ 60 | s8round -________ @1 10 ace a @1 50 Both Imported and Domestic Lines. Lead Arsenate, Po. 13%@27 Sarsaparilla, Mexic. @ 60 yace,Dowdered_ 1 60 phur auilis: ose 35@ 40 hin ne 7 00@8 00 ey 09@ 23. Squilis, a Morphine ____ Best Assortment We Have Ever Shown. Paris Green —-_ 26%@46% Tumeric, powd. = 708 = Nux’ Vomica ~ 18 58@14 33 : Valerian, powd.__ @1 00 Pope Gen ete ue 25 : i se Leaves Pepper, White, p. = The Line 1s Now on Display at Buchu @ 90 Seeds ditch, ’ Burgunay- 08 = AGINAW, MICHIGAN Pen eee ot oo ae is ot ce See sae MBB Ame Pudied 8 HE Rebels Sah g & ee ; » ee es 13 S i 5 In the Auditorium on South Washington Street Sage, powdered.- so% 32 Canary nou Sale anne ---—- 2 the 7 enna, Alex. ____ 75 Caraway, Po. 30 25@ 30 Seidlitz Mixture ‘ ; Senna, Tinn. pow. 30@ 35 Cardamon ______ 250@275 S 2 ixture 30@ 49 Two Blocks South of Hotel Bancroft ici 20@ 28 Corlander pow. 40 oe Soap: Breen 15@ 30 i ie 15 2 le DISPLAY WILL CLOSE IN SAGINAW, AUGUST 10TH. Ste =m —. white Castile, eka 9%@ 15 Soap, white Castik Display in charge of MR. L. W. HOSKINS and ASSISTANTS ee ne: q Pome pre EG act te er G1 ee : Cf pe a eg ea a 3@ 10 who can be reached by phone, wire, etc., at HOTEL BAN Almonds, | Bitter, ov@s 25 Lobelia,“ powd @ i Soe Bicarbonate nee 10 ee oi eee ee en Seer ustard, yellow 17 its Camnnhcy. CROFT or the Auditorium. etn Musard,” black.__ 200 28 Suiits ,Camphor 431 20 : Lee : : Al : Oppy 156@ 30 S t Sane ealers cordially invited to inspected our lines. sorts ort gaa Quince 1 129, 39 Sulphur, Subl. _4%@ 10 y p imitation -... 1 00@1 25 $ : 9200 Tamarinds ___ 20@ 2 Amber, crude __ 1 00@1 25 S@badilla ________ 45@ 50 Tartar Emetic __ 70@ 7 Amber, rectified 1 50@1 75 Sunflower --.__ 12@ 18 Turpentine, Ven. 50@ ‘6 Ayise 2 00@2 25 woe American 30@ 40 Vanilla Ex. para 1 pee Ke CWT o Be t _.-- 6 50@7 00 orm, Lavant ~ 6 50@7 00 Venilla Ex. : pure 2 25@2 50 | Cajeput Bae Ee 2 00@2 25 Zinc Sulphate __ 06@ 11 Hazeltine & Perkins Drug Co Castor ~~" 1 S301 8 Tinctures Whiitee Gt azeitine ug ° Cedar Leaf ___~ 225 Aconi Stereraa? Co. Brands ; Citronella 1 00@1 20 pe hcag ---------- S = Crebsterettes Bie 38 60 : ns .. J Citronella __---- 1 00@1 20 Aloes __.. D1 5 Meds 3 Grand Rapids Michigan Manistee Gloves --------— 4 00@4 25 Asafoetida @2 28 Webster Gadillacs ~~ 72 50 Cod Liver 1 40@2 00 “Belladonna 27-7 Si Sates, Weading ae Croton -—_<---- 6 00@6 25 © Benzoin ~~~ @2 28 Commodore _~---~~ 38 98 eS WRN ie SARE CO Fenner insta erates Soca SOR a TR es SSS MICHIGAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be corréct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues az =" ——s ee ADVANCED DECLINED Cheese Flour Matches—Diamond & Searchlight White Hand Picked | Beans og gyaes Kaffe Hag, 12 1-Ib. Strawberries CANS oe ae INO. 2 oe 4 50 All Bran, 16 oz. _____ 22 6 No. 2.2 - 3 00 All Bran, 10 oz. ._____ 270 Marcellus, No. 2 _____ 3 25 All Bran, % oz. ____ 2 00 ~Pride of Mich. No. 2_. 3 75 Ib. pails, per doz. 19 15 APPLE BUTTER Quaker, 24-21 oz., doz. 2 15 Quaker, 12-38 oz., doz. 2 35 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Royal, 10c, doz. ~.---- 95 Royal, 4 oz, doz. -_-_ 1 85 Royal, 6 oz., doz. ---. 2 50 Royal, 12 oz., doz. -- 4 95 Royal, 5 ib. ~------- 40 Calumet, 10 lb., doz. 18 60 Rumford, 10c, per doz. 95 Rumford, 8 oz., _ 1 86 . 2 40 Rumford, 5 Ib.. doz. 12 50 K. C. Brand Per case 10c size, 4 doz. .-.... 3 70 15c size, 4 doz. -..___ 5 50 20c size. 4 doz. ~----. 7 20 25e size. 4 doz. —----- 9 20 4 size, 2 —_ iy 8 80 size, 1 doz. ------ 86 ae Ib. size, * a ---- 6 75 BLEACHER cigar er e, 16 oz., 128 -.-- 21 BLUING Am. Ball,36-1 0z.,cart. 1 00 =. 1% oz.. Non-. doze: freeze, no. 8 Boy Blue, 36s, per cs. 2 70 Perfumed Bluing Lizette, 4 oz., 12s -. 80 Lisette, 4 oz., 248 -. 1 50 Lisette, 10 oz., 12s _. 1 @ LAzette, 10 oz., 24s -. 2 50 BEANS and or ib. bag Brown Swedish Beans 9 00 Pinto Beans -------- 9 25 Red Kaney Beans -- 9 75 White H’d P. Beans 6 75 Col. Lima Beans -_-. 14 50 Black Eye Beans -- i6 00 Split Peas, Yellow _. 8 00 Split Peas, Green ---. 9 00 Scotch Peas —--------- 6 25 BURNERS Queen Ann, No. 1 and i, SES SES aoe 1 36 White Flame, No. 1 and 2, doz. -._..... 2 26 BOTTLE CAPS Dbl. —— . a pkg., 2 Se BREAKFAST. ‘FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 85 pkg., per gross ee - Pep. No.. 224 ___---.. Pep, No. 202 -._.---- ; Hs Krumbles. No. 424 __. 2 78 _._Bran Flakes, No. 624 2 45 Bran Flakes, No. 602 1 50 Rice Krispies. 6 oz. _. 2 7A Rice Krispies, 1 on. _. 1 0 Post Brands. Grape-Nuts, 248 _...__ 3 80 Grape-Nuts, 100s _... 2 75 Instant Postum, No. 8 5 40 Instant Postum, No. 10 4 50 Postum Cereal, No. 0 2 25 Post Toasties. 368 -. 2 85 Post Toasties, 248 -. 2 85 Post’s Bran, 24s __.. 2 70 Pills Bran, 126 ._-..._ 1 90 Roman Meal, 12-2 ¥b.. 3 35 Cream Wheat, 18 -... 3 90 Cream Barley, 18 -... 3 40 Ralston Food, 18 __.. 4 00 Maple Flakes, 24 -.-. 2 56 Rainbow Corn Fia., 36 2 50 Silver Flake Oats, 18s 1 40 Silver Flake Oats, 128 2 25 90 lb. Jute Bulk Oats, bag 8 a8 Ralston New Oata, 24 2 70 Ralston New Oata, 12 2 70 Shred. Wheat Bis., 36s 3 85 Shred. Wheat Bis., 728 1 65 Triscuit, 248 -...-----. 1 70 Wheatena, 188 _..--.. 3 70 BROOMS Jewell, doz. ---------_ 2 Standard Parlor, 23 Ib. 8 25 Fancy Parlor, 23 lb.-. 9 25 Ex. Fancy Parlor 25 Ib. 9 76 Ex. Fcy. Parlor 26 ib. 10 i. Gn Whisk, No.3... 3 75 BRUSHES Scrub Solid Back, 8 in. --.. 1 50 Solid Back, 1 in. ---- 1 75 Pointed Ends --.-.--- 1 25 Stove Shaker ..-----—------ 1 380 No. 60 Peerless ~--------~--. -— 2 60 0 _ 2 25 No. 4-0 ~----.--------- No. 3-0 _........._._ 3. 89 BUTTER COLOR Dandelion ~---.------ 2 85 CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 Ibs. 2.8 Paraffine, 6s ~-.--- ee ~~ 14% Paraffine, 128 --~--.- 14% Wicking ~-..--.--.---. 40 Tudor, 6s. per box -- 30 CANNED FRUITS Hart Brand Applies No. 10°). 5 75 Blackberries No, 22. 75 Pride of Michigan ---. 3 25 Cherries Mich. red, No. 10 ----12 50 Red, _ ets ees 13 00 Bed. 0. 2 : 25 Pride of Mick No. 2.- 3 65 Marcellus Red 3 Special Pie ----_ Whole White --__ Gooseberries Ne. 10 8 00 Pears 13 oz. Glass 2 5 65 Pride of Mich. No. 2% 4 20 Plums Grand Duke, No. 2%-__ 3 25 Yellow Eggs No. 2%__ 3 25 Black Raspberries oe 3 75 Pride of Mich. No. 2__ 3 Pride of Mich. No. 1__ 2 35 — Raspberries No. ge 3 25 ONS ee 3 75 Marcellus o.-2 2 3 75 Pride of Mion, No. 2.. 4 26 CANNED FISH Clam Ch’der, 10% oz. Clam Chowder, No. 2_ Clams, Steamed. No. 1 Clams, Minced, No. % Finnan Haddie, 10 oz. Clam Bouillon, 7 oz._ Chicken Haddie, No. 1 Fish Flakes, small —_ Cod Fish Cake, 10 oz. Cove Oysers, 5 oz. _. Lobster, No. %, Star Shrimp, 1, wet —_____ Sard’s, % Oil, Key .. Sard’s, 4% Oii, Key —_ Sardines, 4% Oil, k’less Salmon, Red Alaska__ Salmon, Med. Alaska 2 85 Salmon, Pink, Alaska 1 75 Sardines, Im. \%, ea. a Sardines, Im., %, Sardines, Ca 4 35@2 3 Tuna, %, Curtis, doz. 3 60 Tuna, 4s, Curtis, doz. 2 Tuna, % Blue Fin -. 2 Tuna. 1s, Curtis. doz. 7 CU® Ho & — be DO BO 68 fo Go tO a a ~ as Sas CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Beef, No 1, Corned —_ Beef No. 1, Roast __ Beef, 2 oz., Qua., sli. Beef, 3% oz. Qua. sili. bet G9 pm CO OO ps CO DO mm OO oo o Beef, 5 oz., Am. Sliced 3 00 Beef, No. 1, B’nut, sli. 4 50 Beefsteak & Onions, s 3 70 Chili Con Car., ils -.. 1 36 Deviled Ham, 4s -_.. 1 50 Deviled Ham, %s ____ 2 85 Hamburg Steak & Onions, No. 1 -..... 3 15 Potted Beef, 4 oz. ____ 1 10 Potted Meat, % Li Potted Meat, % Libby 90 Potted Meat, 85 Potted Ham, Gen. % 1 45 Vienna Saus., No. % 1 45 Vienna Sausage, Qua. 95 Veal Loaf, Medium _. 2 25 Baked Beans 2 et pe HORSKLR CANNED VEGETABLES Hart Brand Baked Beans Medium, Plain or Sau. 85 No. 10, Sauce —---_-_ 6 00 Lima Beans Little Dot, ge 2 --- 3 10 Little Quaker, No. 10.14 00 Little Quaker, No. Aor 1 95 Baby, Se 2 80 Baby, No. 1°... _ 1 95 Pride of Mich. No. 1. 1 65 Marcellus, No. 10 -__. 8 75 Red Kidney Beans No: 30 6 Me. 8 Soe 3 70 Mae 3 1 30 eo. 2 String Beans Little Dot, No. 2 -... 3 45 Little Dot, No. 1 _... 2 50 Little Quaker, No. 1__ 2 00 Little Quaker, No. 2__ 3 00 Choice Whole, No. 10.13 25 Choice Whole No. 2_. 2 60 Choice Whole, No. 1-. 1 80 Cut, No. 30 3 10 75 ait. eee 2 2 15 Cut, Me. 4 1 60 Pride of Mich. No. 2__ 1 75 Marcellus, No. 2 ____ 1 60 Marcellus. No. 10 __.. 8 50 Wax Beans Little Dot, No. 2 _._. 2 80 Little Dot, No. 1 __-. 2 10 Little Quaker, No. 2__ 2 70 Little Quaker, No. 1__ 1 96 Choice Whole, No. ote - Choice Whole, No. Choice Whole, No. 1.. 1 75 TRADESMAN Cut, We, 10 10 75 Cut, NO: 3 eo Cat. Most 45 pointes | Pride of Michigan —_ 1 75 Marcellus Cut, No. 10_ 8 50 Beets Small, No. 2% -__-. 3 00 kitxra Small, No. 2 __ 3 Fancy Small No. 2 -. 2 50 Pride of Michigan —. 2 25 Marcellus Cut, No. 10. 6 75 Marcel. Whole, No. 24% 1 85 Carrots Dived; Me. se 1 40 Diced, No. 10 ~_-----. 7 00 Corn Golden Ban., No. 3_. 3 60 Golden Ban., No. 2_. 2 60 Golden Ban., No. 10-10 75 Little Dot, No. 2 -__. 1 80 Little Quaker, No. 2. 1 80 Little Quaker, No. 1. 1 45 Country, Gen., No. 1. 1 45 Country Gen. No. 2. 1 80 Pride of Mich., No. 5. 5 20 Pride of Mich., No. 2. 1 70 Pride of Mich., No. 1_ 1 35 Marcellus, No. 5 -_.. 4 30 Marcellus, No. 2 --.. 1 40 Marcellus, No. 1 --.. 1 15 Fancy Crosby, No. 2_. 1 80 Fancy Crosby, No. 1_- 1 45 Peas Little Dot, No. 2 ____ 2 60 Little Dot, No. 1 ____ 1 80 Little Quaker, No. 10 12 00 Little Quaker, No. 2__ 2 40 Little Quaker, No. 1__ 1 65 Sifted E. June, No. Sifted E. June, No. 5_. 5 75 Sifted E. June No. 2_. 2 00 Sifted E. June, No. 1_. 1 40 Belle of Hart, No. Pride of Mich., No. 10_ 9 10 Pride of Mich., No. 2_. 1 75 Gilman E. June, No. 2 1 40 Marcel., BE. June, No. 2 1 40 Marcel., E. June, No. 5 4 50 Marcel., E. Ju., No. 10 7 50 Templar E. Ju., No. 2_1 35 Templar E. Ju., No. 10 7 00 Pumpkin NOs 1D oe 50 Ne; 2 1 80 Pee 1 45 Marcellus, No. 19 _.__ : 50 Marcellus, No. 2% --. 1 40 Marcellus No. 2 -_--. 115 Sauerkraut TED. IO 00 20; SMe 1 60 AG. 1 25 Spinach No: 2% 2 2 50 2 Se 1 90 Squash Boston, No. 3 ~------- 1 80 Succotash Golden Bantum, No. 2 2 75 Little Dot, No. 2 --.. 2 55 Little Quaker -.----._ 2 40 Pride of Michigan ---. 2 15 Tomatoes oe. 48 50 mo 236 ; 35 NO, 26 5 16 Pride of Mich., No. 2% 2 25 Pride of Mich., No. 2__ 1 50 CATSUP, Beech-Nut, small -_-_ 1 60 Beech-Nut, large —--. 2 40 Lily of Valley, 14 oz... 2 25 Lily of Valley, % pint 1 Sniders, 8 oz. 1 60 Sniders, 16 oz. — 2 36 Quaker, 10 oz. 1 35 Quaker, 14 oz. 1 80 Quaker, Gallon Glass 12 00 Quaker, Gallon Tin __ 7 25 CHILI SAUCE Snider, 16 oz. Snider, 8 oz. Lilly Valley, 8 oz. -. 2 25 Lilly Valley, 14 oz.--. 3 25 OYSTER COCKTAIL : Sniders, 16 oz. - --~-- 15 Sniders, 8 oz, ------ 2 20 CHEESE Roguefort. —.._._.._-_...-.- 62 Pimento, small tins_. 1 65 Wisconsin Daisy —_--_- 22 Wisconsin Flat —------_ 22 New York June --_-.-- 34 Sap: Sago —.......- 40 TTI oe 23 Michigan Flats __-_--.. 22 Michigan Daisies --_---- 22 Wisconsin Longhorn __ 22 Imported Leyden --_---- 28 1 lb. Limburger ------- 30 Imported Swiss -------- 58 Kraft Pimento Loaf —-- 2 Kraft American Taf __ 28 Kraft Brick Loaf Kraft Swiss Loaf -_--- 35 Kraft Old Eng. Loaf__ 46 Kraft, Pimento, % Ib. 2 25 Kraft, American, % Ib. 2 25 Kraft Brick, % Ib. -- 2 25 Kraft Limburger,% Ib. 2 26 Kraft Swiss, % Ib. -. 2 36 CHEWING GUM Adams Black Jack —_.. Adams Bloodberry Adams Dentyne -..... Adams Calif. Fruit -_ Adams Sen Sen —.-___ Beeman’s Pepsin ______ Beechnut Wintergreen_ Beechnut Peppermint_- Beechnut Spearmint — 65 65 65 65 be Doublemint ~~... __ 65 Peppermint, Wrigleys -_ 65 Spearmint, Wrigleys -. 6v Juicy Fruit -.----.-... 65 a ie eae 65 RAC Wa i Droste’s Dutch, 1 lb... 8 50 Droste’s Dutch, % Ib. 4 éu Droste’s Dutch, 4% lb. 2 35 Droste’s Dutch, 5 lb. 60 Checolate Apples -... 4 50 Pastelles, No. 1 ___. 12 60 Pastelles, % lb. .---_ 6 60 Pains De Cafe -- _.__ 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles ______ 2 15 1 Ib. — Tin Bon en 8 00 7 — "Rose Tin Bon ~ 13 a uae De Cara- ie. oe 13 20 12" oz. Rosaces -..-... 10 80 Ib. Rosaces -...--__ 7 80 % Ib. Pastelles ____.- 3 40 Langves De Chats -. 4 80 CHOCOLATE Baker, Caracas, %s -.-. 37 Baker, Caracas, 4s _... 35 SLOTHES LINE Femp, 50 ft. ___ 2 00@2 25 Twisted Cotton, oe 50@4 00 Braided, 50 ft. _._..__ 2 25 Sash Cord -_____ 2 85@3 00 COFFEE ROASTED Blodgett-Beckley Co. Old Master -......... 40 Lee & Cady 1 Ib. Package Melroce 30 TADOTEY = ts — 18 Suawer Se 32 THOOOW. 31 Morton House _2-22:. 39 IR 31” Royal Cinb 0 27 Rapertas oo 41 Majestic 35 Boston Breakfast Blend 28 McLaughlin’s Kept-Fresh Coffee Extracts M. Y., per 100 -..._. 12 Frank’s 50 pkgs. -_ 4 25 Hummel’s 50 1 Ib. 10% CONDENSED MILK Leader, 4 doz. _.___ 70 Eagle, 4 doz. _....___ 9 MILK COMPOUND Hebe, Tall, 4 doz. -._ 4 50 Hebe. Baby, 8 doz. __ 4 40 Carolene. Tall, 4 doz. 3 Carolene, Raby ---... Tall Page, Baby Quaker, Tall, 4 doz.__ Page, Quaker, Baby, 2 doz. Quaker, Gallon, % doz. Carnation, Tall, 4 doz. Carnation, Baby, 8 dz. Oatman’s Dundee, Tail Oatman’s D’dee, Baby Every Day, Tall Every Day, Baby ---- > PPP RR COO Com 80 3 50 EVAPORATED MILK August 6, 1930 Pet, Talk ico.33 : 4 e Pet, Baby, 8 oz. _... 41 Borden’s Tall ________ 4 2 Borden’s Baby _-_____ 410 CIGARS Airedale: o.5052. 35 00 Havana Sweets _____ 35 vv tHemeter Champion_. 37 65u Canadian Club ._____ 35 uv Robert Emmett -... 75 00 Tom Moore Monarch 75 vo Webster Cadillac ---- 75 vv Webster Astor Foil__ 75 vv Webster Knickbocker 95 vu Webster Albany Foil 95 ut Bering Apoilos .___._ 95 00 Rering Paimitas __ 115 w Bering Diplomatica 115 Bering Delioses __._ 120 00 Bering Favorita ..._ 135 00 Bering Albas ______ 150 u- CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 0¢ Big Stick, 20 lb. case 18 Horehound Stick, 5c __ 18 Mixed Candy Kindergarten _...._____ L. besger 2 12 French Creams: -.....__ 15 Paris Creams -._....__. 16 Grocers oo ee 1) Fancy Mixture eas 17 Fancy Chocolates ; Ib. boxes Bittersweets, Ass’ted 1 75 Milk Chocolate A A 1 75 Nibble Sticks .....0.17 Chocolate Nut Rolls — 1 85 Magnolia Choc ._.... 1 25 Bon Ton Choc. ...... 1 50 Gum Drops i PUR se Champion Gums —-_-... is Challenge Gums -.__.. 14 Jelly Strings -..._..... 18 Lozenges Paiis A. A. Pep. Lozenges -_ 15 A. A. Pink Lozenges .. 15 A. A. Choe. Lozenges... 15 Motto Hearts ____..___ 19 Malted Milk Lozenges _. 21 Hard Goods — Lemon Drops —_._____ O, F. Horehound aps.__ oS 18 Anise Squares 18 Peanut Squares _______ 17 Cough Drops Bxs Putnam eo 2 35 Smith Bros. -........ i 60 lagen A 2 aa Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 85 4 oz. pkg., 488, case 3 40 Specialities Pineapple Fudge ______ 18 Italian Bon Bons -..... 17 Banquet Cream Mints. 23 Silver King M.Mallows 1 15 Handy Packages, 12-10c 80 COUPON BOOKS 50 Economic grade 3 50 100 Economic grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time. special- ly printed front cover is furnished withovt charge. CREAM OF TARTAR 6: Ib. boxes 2 ag DRIED FRUITS Apples N. ¥. Fey., 60 lb. box 15% _ N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice .... 19 Evaporated, Fancy --.. 238 Evaporated, Slabs ...... 18 Citron 10: Ib. -DOx 2 40 | Currants i Packages, 14 oz, -.... 18 Greek, Bulk, Ib. .-.... 18 Dates ! Dromedary, 36s —_.-_- 6 75 Peaches Evap. Choice -....---.. 19 Paney 22 Peel Lemon, American -.... 30 Orange, American -_... 36 Raisins Seeded, bulk ---.-... 08 Thompson's s’dless blk 07% oo s seedless, California Prunes 25 lb. boxes..@10 boxes__@10%4 boxes__@11% boxes__@12% boxes__@17 boxes__@21 50@60, 25 Ib. 40@50, 25 lb. 30@40, 25 lb. 20@30, 25 Ib. 18@24, 25 lb. b ie August 6, 1930 Hominy Pearl, 100 Ib. sacks __ 3 5! Macaroni Mueller’s Brands 9 oz. package, per doz. 1 3t 9 oz. package, per case 2 6! Bulk Goods Elbow, 20 Ib. _-____ 71@8% Egg Noodle, 10 Ibs. __ 14 Pearl Barley Oa ee re 00 Barley Grits -.___..__ 5 00 Cheater 3 76 s ‘ Raat: india ~ 1a VINEGAR Cider, 40 Grain _______ 23 White Wine, 80 grain__ 26 White Wine, 40 grain__ 19 WICKING No. 0, per gross ______ 80 No. 1, per gross _____ 1 25 No. 2, per gross _____ 1 50 No. 3. per gross _____ 2 30 Peerless Rolls, per doz. y0 Rochester, No. 2, doz. 50 Rochester, No. 3, doz. 2 00 Rayo, per doz. _____ 75 WOODENWARE Baskets Bushels, narrow band, wire handles ______ 1 75 Bushels, narrow band, wood handles ______ 1 80 Market, drop handle__ yu Market, single handle. 95 Market, extra __-_ 1 60 Splint. large = 2 8 50 Splint, medium ______ 7 50 Splint, small ______ 6 50 Churns Barrel, 5 gal., each __ 2 40 Barrel, 10 gal., each__ 2 55 3 to 6 gal., per gal. __ 16 Palis 10 qt. Galvanized =e oe 12 qt. Galvanized 2 85 14 qt. Galvanized an & 3e 12 at. Flaring Gal. Jr. 5 00 10 qt. Tin Dairy _____ 4 00 é Traps ‘ Mouse, Wood, 4 holes. 60 Mouse, wood, 6 holes_ 70 Mouse, tin, 5 holes __ Rat, wood ____.___ 1 oe Rat, SOliNg 1 00 Mouse, spring _______ 30 Tubs Large Galvanized a ae Medium Galvanized __ 7 75 Small Galvanized _.__ 6 75 Washboards Banner, Globe ________ 5 Brass, single _______ 6 Glass. single _________ 6 Double Peerless _____ 8 50 7 5 7 Single Peerless __ 0 Northern Queen _ 0 Universal 25 Wood Bowls 13 in. Butter ______ 5 00 15 in. Butter ______ 9 00 17 in. Butter _____ | 18 00 19 in. Butter _____ 25 00 WRAPPING PAPER Fibre, Manila, white No. ft Pitre - 2 ps Butchers DP Ro 064 Krate 2 as 07 raft Stripe __.. 09% YEAST CAKE dagic, 3 doz. _______ 2°70 Sunlight, 3 doz. ______ 2 70 Sunlight, 1% doz. __ 1 35 "east Foam, 3 doz. a 2.96 "east Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz. ~3Q MICHIGAN TRADESMAN August 6, 1930 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, July 21—In the matter ‘of Sol Jacobs and Hyman Adelberg, in- dividually and as copartners doing busi- ness as New York Outlet, Bankrupt No. 2852. The final meeting of creditors has been called for Aug. 8. The trustee’s final report and account will be ap- proved at such meeting. There may be a final dividend for creditors. In the matter of Gerritt Folkringa, Bankrupt No. 3953. The final meeting of creditors has been called for Aug. 12. The trustee’s final report and account will be approved at such meeting. There probably will be a small first and final dividend paid to creditors. July 23. On this day was held the adjourned first meeting of creditors in the matter of Phillip K. Boone, also known as Kenneth Boone, Bankrupt No. 4154. The ‘bankrupt was not present or represented. No appearances were made on behalf of oreditors. Chris Schrier, of Muskegon, was elected trus- tee, and his bond placed at $100. The adjourned first meeting then adjourned without date. July 21. On this day was held the first meeting of creditors in the matter of William H. King, Bankrupt No. 4166. The bankrupt was present in person and represented by attorneys Clapperton & Owen. Creditors were represented by attorneys William H. Ware and N. A. Cobb. Claims were proved and allowed. The bankrupt was sworn and examined with a reporter. William H. Emmons, of Battle Creek, was named trustee, and his bond placed at $1,000. The first meeting then adjourned without date. July 25. We have to-day received the schedules, reference and adjudication in the matter of Charles Van’t Hoff, in- dividually and as Van’t Hoff Boot Shop, Bankrupt No. 4185. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Grand Rapids, and his oc- cupation is that of a retail shoe mer- chant. The schedule shows assets of $3,679.70 of which $1,750 is claimed as exempt, with liabilities of $4,119.67. The first meeting will be called and note of Same made herein. The list of creditors of said bankrupt is as follows: City of Grand Rapids __________ $ 176.24 G,. R. Savings Bank, Grand Rap. 1,500.00 Mary Hawley, Grand Rapids ____ 1,000.00 Maize Shoe Co., Rochester, N. Y. 21.26 Boss Leather Co.. Grand Rapids __ 31.00 Hood Rubber Co., Grand Rapids 6.50 A. S. Kreider Shee Mfg. Co., Elizabethtown, Pa. —___________ 65.55 Hoekstra Shoe Co., Grand Rapids 87.23 Scholl Mfg. Co., Chicago 10.47 Dorothy Dodd Shoe Co., Boston__ 168.93 Simplex Shoe Mfg. Co., Milwaukee 536.81 Herold Bertsch Shoe Co., Grand R. 223.91 Racine Shoe Mfg. Co., Racine ___ 210.50 Goodyear Rubber Co., Detroit __ 388.47 Robarts, Johnson&Rand, St. Louis 456.00 Converse Rubber Co., Chicago __ 8.95 L. Monte Shoe Repair Co., G. R. Tolman Print, Inc., Brockton __ Old Kent Bank, Grand Rapids ____ 890.00 G. R. Savings Bank, G. R. ______ 140.00 L. E. Phillip’s, Grand Rapids ____ 150.00 B. F. Goodrich Rubber Co., Chi. 119.90 Consumers Power Co., Grand R.__ 7.58 Mich. Bell Tel. Co., Grand Rapids 10.40 Dr. A. J. Baker, Grand Rapids__ 45.00 Shipman Coal Co., Grand Rapids 50.00 DeKorne Furn. Co., Grand Ranids 130.00 John Keukelaar, Grand Rapids Jurgens & Holtvluwer, Grand R. L. Kunst, Grand Rapids _______ Dr. L. E. Bolender, Grand Rapids A. T. Monson Co., Grand Ranids 36.90 July 24. On this day was held the adjourned first meeting of creditors in the matter of Charles Nelson Tassell, Bankrupt No. 3949. The bankrupt was present in person and represented by attorney Horace T. Barnaby. No cred- itors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt Was Sworn and examined without a re- porter. The first meeting then adjourned without date, and the case has been closed and returned to the district court as a case without assets. July 26. We have to-day received the schedules, reference and adjudication in the matter of John E. Warren, Bank- rupt No. 4187. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Keeler township, Van Buren county, and his occupation is that of a’ farmer. The schedule shows assets of $6,701.05 with liabilities of $1,327.13. The court written for funds and upon receipt of same the first meeting of creditors will be called, note of which wil be made herein. July 26. schedules, reference and adjudication in the matter of Ray Delois Mead, Bank- rupt No. 4186. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy... The bankrupt is a resident of Baroda, and his occupation is that of a retail coal dealer. The schedule shows assets of $273 of which $250 is claimed as exempt with liabilities of $7,286.18. The court has written for funds and upon receipt of same the first meeting of creditors will be called. note of which will be made herein. The list of cred- itors of said bankrupt is as follows: . Consumers Power Co.. We have to-day received the. White Bros., Scotts ____________ $ 408.50 Two States Fruit Package Co., Tetareana. Tex: 2 5,700.00 Carrs Forks Coal Co., Portsmouth, PEN ee ~ 409.50 Hickman’s, Cincinnati __________ 109.50 Mich. Central Ry. Co., Benton’ H. 297.50 Henry Holverscheid, Chicago ____ 62.28 Richvien Coal Co., Cincinnati ___ 247.50 Consolidation Coal Co., Detroit_. 51.50 July 26. We have to-day received the schedules, reference and adjudication in the matter of Emil J. Benda, Bankrupt No. 4188. The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Eaton Rapids, and his occupation is that of a restauranteur. The schedule shows assets of $980.71 of which $250 is claimed as exempt, with liabilities of $2,101.75. The first meeting will be called and note of same made herein. The list of cred- itors of said bankrupt is as follows: Minnie & Ramsay, Eaton Rapids $102.56 Didley Paper Co., Lansing ______ 17.75 Davis Mason Englander, Jackson 35.38 Star Glass Co., Fostoria, Ohio __ 5.60 Charlotte Candy Co., Charlotte__ 13.56 Webster & Son, Eaton Rapids __ 6.28 George Watson, Eaton Rapids _ Millers Dairy Co., Eaton Rapids__ 6.00 Daylight Baking Co., Lansing __ Consolidated Cigar Co., Grand R. 5.63 Eaton Rapids Journal, Eaton Rap. 6.30 Consumers Power Co., Eaton Rap. 36.05 Woodward Dairy, Eaton Rapids... 13.00 Leslie Benson, Eaton Rapids ____ 40.54 W. W. Knapv, Eaton Rapids ____ -20.37 C. H. Waddell, Eaton Rapids ____ 16.15 Minne and Ransay, Eaton Rapids 114.26 A. W. Naylor, Eaton Rapids ____ 5.00 Bromelling & Pettit, Eaton Rapids 164.00 Jennie E. Waltz, Marshall ____ 575.00 J. B. Bradley, Eaton Rapids ____ 30.55 Dr. Francis Kupperman, Akron, O. 9.00 Dr. Paul Spurney, Cleveland ____ 5.00 or. Banmier Aiwon: 2 3.00 Henry’s Clothing Store. Akron __ 9.00 Northern Ohio Power & Light Co., RNR ee 6.62 Dr. McCellahan, Youngstown, O. 15.00 Mrs. Ida Cobb, Eaton Rapids ____ 15.00 F. W. Spencer, Eaton Rapids ____ 1.50 July 26. We have to-day received the schedules, reference and adjudication in the matter of Theodore S. Woosley and Waylon W. Woosley individually and as copartners under the name of Woos- ley Brothers. Bankrupt No. 4184. The matter has been referred to Charles B. Blair as referee in bankruptcy. The “bankrupts are residents of Muskegon, and their business is that of a retail clothier. The schedule shows assets of $3,417.65 with liabilities of $5,913.64. The first meeting will be called and note of Same made herein. The list of creditors of said bankrupt is as follows: City of Muskegon _____ $ 95.00 Fern Stryker, Muskegon ____ 661.95 Walkill Hat Works, New York__ 534.75 Guild Shirt Co., Hazelton, Pa. __ Hirsch Shirt Corp., Chicago _____ 640.00 Symons Bros., Saginaw ________ 107.83 Moorhead Knitting Co., Harris- ie Pa 93.94 W. H. Blades, Kalamazoo ______ 477.15 Chicago Kahn Bros., Chicago ____ 863.76 Kakhn Toiloring Co., Indianapolis 393.18 Shirch & Hirsch, New York ____ 225.75 Merit Clothing Co., Mayfield, Ky. 30.00 Bender-Zimmer Co., Milwaukee. 130.29 Gautner-Mattery Co., San Fran- A to ag 123.60 Chicago Bath Robe Co., Chitago 48.50 Hewes & Potter, Boston ______ 42.43 Cluett Peabody & Co., Chicago __ 30.67 Wilson Bros., Chicago ____ Paragon Hat Co., Chicago _______ 154.50 Keith Bros. Hat Co., Chicago ____ 19.70 Sanitary Knitting Co., Grand Rap. 22.70 Hork Bros., Bites a S. Dutcher & Co.. Chicago ____ Jacob Adler Glove Co., New York 125.00 Hickok Mfg. Co., Rochester _____ Slidewell Neckwear Co., N. ¥. __ 5 National Cap Mfg. Co.. Louisville 147.00 oNSv Muskegon 9.64 Michigan Home Tel. Co., Muskegon 17.05 July 26. We have to-day received the Schedules, reference and adjudication in the matter of Carl W. Myers, indi- vidually and as copartners in a copart- nership of Carl W. Myers and Bert Ramsey doing business as Myers & Ram- sey, Bankrupt No. 4189. The matter has been referred to Charles B. Blair as ref- eree in bankruptcy. The bankrupt is a resident of Kalamazoo, and his occupa- tion is that of a paper mill worker. The schedule shows assets of $115 of which the full amount is claimed as exempt, with liabilities of $1,757.91. The first meeting will be called and note of same made herein. ; In the matter of Fred W. French, Bankrupt No. 1919, the trustee has here- tofore filed his final report and account, and a final meeting of creditors was held July 11. The bankrupt was not present in person, but represented by attorneys Clapperton & Owen. Creditors were Present by the trustee and represented by attorneys Wicks, Fuller & Starr. The trustee’s final report and account was considered and approved and allow- ed. An order was made for the payment of expenses of administration, as far a's the funds on hand permit. No objections were made before the referee to the dis- charge of the bankrunt. The final meet- ing then adjourned without date, and the case will be closed and returned to the district court, in due course. July 26. On this day was held the first meeting of creditors in the matter of Herman C. Hoffman, Bankrupt No. 4149. The bankrupt was prsent in per- son and represented by attorney Morton H. Steinberg. No creditors were present or represented. Claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined with- out a reporter. The first meeting. then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. July 28. On this day was held the first meeting of creditors Ivan L. Dadd, Bankrupt No. 4165. The bankrupt was present in person and rep- resented by attorneys Watt & Colwell. No creditors were present or represent- ed. One claim was proved and allowed. No trustee was appointed. The bank- rupt was sworn and examined without a reporter. The first meeting then ad- journed without date. The case has been closed and returned to the district court, as a case without assets. In the matter of Harry W. Hill, Bank- rupt No. 4176. The funds have been received and the first meeting of cred- itors has been called for Aug. 15. In the matter of Bmil J. Benda, Bank- rupt No. 4188. The first meeting of creditors has been called for Aug. 15. In the matter of Emil J. Benda, Bank- rupt No. 4188. The first meeting of creditors has ‘been called for Aug. 15. In the matter of Theodore S. Woosley and Waylon W. Woosley, individually and as copartners under he name of Woosley Brothers, Bankrupt No. 4184. The first meeing has been called for Aug. 15. In the matter of Trio Motor Sales Co., Bankrupt No. 4177. The first meeting has been called for Aug. 14. In the matter of Charles °Van’t Hof, individually and as Van’t Hof Boot Shop, Bankrupt No. 4185. The . first meeting has been called for Aug. 14. In the matter of E. A. Simons, Inc., Bankrupt No. 4179. The first meeting of creditors has been called for Aug. 14. July 28. On this day was held the first meeting of creditors in the matter of Delmon Esh, individually and doing busi- ness as Heights Bargain Store, Bankrupt No. 4168. The bankrupt was present in person and _ represented. by attorney Jerome E. Turner. Certain creditors were present in person. Claims were proved and allowed. No trustee was ap- pointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the case has been closed and re- turned to the district court, as a case without assets. ———__>-.>______ Swim Suit Stocks Cleared. A sudden. demand for men’s speed model bathing suits during the past week has enabled several mills to clear out itheir stocks of these goods. Wo- men’s suits, however, have not been as active. Mills are now engaged in selecting styles and determining price ranges for the 1931 lines, which will open on Aug. 15. Prices will be lower, but it was reported that as yet the per- centage under last year cannot be de- termined. Guesses on the subject have ranged as high as 10 per cent., de- pending, of course, on the individual mill and the material and styles of the suits, it ‘was said. ———__o- oa A “Good Will’ Builder. A rubber stamp conveying the fol- lowing message: Thank You George Hirscher is impressed on every check received from customers by a retailer in Chi- cago. The check is then put through the bank in the regular way. When the check finally comes into the cus- tomer’s hands again, the rubber stamp on the back quickly extends its little message of good will. —_++.-—____ BANKRUPT AUCTION SALES. In the District Court of the United States for the Western District of Mich- igan, Souther Division, I shall sell at public auction and to the highest bidder on Tuesday, August 19th, 1930, at 2 p. m., Eastern standard time, the assets of THEODORE S. WOOSLEY and WAYLON W. WOOSLEY, individually and as copartners under the name of WOOSLEY BROTHERS, Bankrupt at 797 Terrace Street, Muskegon, Michigan, The following property to-wit: in the matter of - Stock of merchandise, consisting of hats, caps, shirts, neckwear, collars. un- derwear, “gloves and general haberdash- ery, scheduled by the bankrupt at ap- proximately $2,500.00, together with fix- tures used in said retail store, including shelving, counters, etc., scheduled by the bankrupt at approximately $500.00. All being property of a retail men’s clothing store. An itemized inventory and appraisal will be on hand at the date and time of sale. The property may be seen prio: the date of sale by application to the below named Custodian or Auctioneer. All sales are for cash and subject to im- mediate confirmation by the Referee. ABE DEMBINSKY, Court Auctioneer, 1225 G. R. National Bank Bidg., Grand Rapids, Mich. BERNARD E. COOK, Custodian, Muskgon Heights, Michigan. HON. CHARLES B. BLAIR, Referee in Bankruptcy. ——__$->->—___. In the District Court of the United States for the Western District of Mich- igan, Souther Division, I shall sell at public auction and to the highest bidder on Friday, August 15th, 1930, at 2 p. m., Eastern standard time, the property of HARLES VAN’T HOF, Individually and as VAN’T HOF BOOT SHOP, Bankrupt at 1511 Plainfield Ave., Grand Rapids, Mich. The following property to-wit: Stock in trade consisting of rub- bers, shoes, ete., all used in a retail shoe store, appraised at $424.68 Together with attendant fixtures, Bpprawmed at es 105.25 $529.93 An itemized inventory and appraisal will be on hand at the date and time vu sale. The property may be seen prior the date of sale by application to the below named Custodian or Auctioneer. All sales are for cash and subject to im- mediate confirmation by the Referee. ABE DEMBINSKY, Court Auctioneer, 1225 G. R. National Bank Bldg., Grand Rapids, Mich. CHESTER C. WOOLRIDGE, Custodian, 1225 G. R. National Bank Bldg., Grand Rapids, Michigan. HON. CHARLES B. BLAIR, Referee in Bankruptcy. ‘i In the District Court of the United States for the Western District of Mich- igan, Souther Division, I shall sell at public auction and to the highest bidder on Wednesday, August 20th, 1930, at 2 p. m., Eastern standard time, the assets f TRIO MOTOR SALES COMPANY, a corporation, 3ankrupt at 719 W. Main Street, Kalamazoo, Michigan. The following property to-wit: All office equipment and fixtures, to- gether with automobile parts, shop equip- ment and the following used cars: 1 Dodge Winter Top car; 1 Studebaker Sedan; 1 Ford Delivery. 1 Nash Coach: 1 Star Coach. All appraised at approx- imately $1,148.25. All being property of a garage and re- tail automobife agency. An itemized inventory and appraisal will be on hand at the date and time of sale. The property may be seen prior t»> the ‘date of sale by application to the below named Custodian or Auctioneer. All sales are for cash and subject to im- mediate confirmation by the Referee. ABE DEMBINSKY, Court Auctioneer, 1225 G. R. National Bank Bldg., Grand Rapids, Mich. M. N. KENNEDY, Custodian, 250 So. Burdick St., Kalamazoo, Michigan. HON. CHARLES B. BLAIR, Referee in Bankruptcy. In the District Court of the United States for the Western District of Mich- igan. Souther Division, I shall sell at public auction and to the highest bidder on Friday, August 15th, 1930, at 10 a. m., Eastern standard time, the assets of E. A. SIMONS, INC., Bankrupt at 640 Wealthy Street, S. E., Grand Rapids, Mich. The following property to-wit: Used Cars: 1 Oakland Coach, appraised at $ 65.00 1 Willys Knight Coupe, Oppraineca at 125.¢ 1 Packard Touring, appraised at 40.00 Togther with office equipment, MPppraised at oo 290.59 Shop Equipment, appraised at ____ 428.50 Stock Room Parts, appraised at __ 110.50 EO ee a $1,059.50 All being property of a Ga'rage and re- tail automobile agency. An itemized inventory and appraisal will be on hand at the date and time of sale. The property may be seen_prior to the date of sale by application to the below named Custodian or Auctioneer. All sales are for cash and subiect to im- mediate confirmation by the Referee. ABE DEMBINSKY, Court Auctioneer, 1225 G. R. National Bank Bldg., Grand Rapids, Mich. CHESTER C. WOOLRIDGE, Custodian, 1225 G. R. National Bank Bldg., Grand Rapids, Michigan. ete ns aE Ay ge PI spf nt = 4 August 6, 1930 Bad To Change Habits Too Suddenly. (Continued from page @0) Clothing stock end of 1928 was $3,034.42 and end of 1929 was $2,856.46. There is an average of $2,945.44 to care for sales of only $2,366.96 at cost. Boots and shoes inventory end of 1928 was $3,635.03 and end of 1929 was $3,276.86 to account for sales of less than $1,400. Groceries here show stock turn of 3.5 times plus. That is so slow that I account for this making any money only on the theory that he does much lrading in farm produce which does not show in this account. For it seems impossible that real money could be made on any margin obtainable on such sales with such stock turn. Men’s clothing turns slowly con- trasted with groceries, but there is stock turn of only eight-tenths of once per year. That line looks dubious to me, But the shoe line! Here is average stock ‘of $3,450 to care for $1,400 sales. That means stock turn of only 45/100, less than half a turn annually. My correspondent’s suspicions seem well founded. He may well take thought to weed out unprofitable lines. Yet here again—as with the others I have discussed this week—I advise care and caution. It is bad to change habits too suddenly, even bad ones. = Paul Findlay. —_~r+-___ Late News From Michigan’s Metropo- lis. B. M. Morris, buyer of boys’ and men’s clothing, hats, luggage and trousers for .Brager-Eisenberg, Inc., Baltimore, has resigned from the firm to assume the position of divisional merchandise manager in the down- stairs store of Crowley-Milner Co. Mr. Morris will direct the buying of men’s clothing, work clothes, trousers, shoes, hats and luggage and ‘will operate un- der the direction of Mr. Landsburg, effective Aug. 20. An involuntary petition in bank- ruptcy has been filed against Koblin Bros., retail dry goods, by Fixel & Fixel, representing Wetsman & ‘Shat- zen, $125; Rice & Ash, $250. The H. J. Heinz company purchas- ed a 150x175 foot plot on Joy road near Livernois avenue for the site of a new office and distributing ware- house which it is planning to erect at an estimated cost of $60,000. The proposed building, to be designed by Albert Kahn, architect, will contain approximately 30,000 square feet and will be complete early in November. Automobile manufacturers in De- troit and vicinity are getting ready for the Fall trade. They have been mak- ing surveys of the market, and these surveys indicate that business during the Fall will at least be an improve- ment over the last two months. Many dealers have been coming to Detroit during the last month. For the most part they have come at the request of the manufacturers, who want to get a first-hand picture of conditions in every section of the United States. Recent announcements of new models have acted as a stimulant to the motor car business at many points in the country. Car makers say that interest in automobiles on the part of MICHIGAN the general public seems to be greater right now than at any time during the present year. ‘This, of course, does not mean an immediate increase in buying, but it does mean, they say, that the potential market for auto- mobiles is increasing and they are en- couraged by the outlook. Stocks of automobiles at all points in the country continue low. Un- doubtedly this condition will continue throughout the year. The carry-over of models from 1930 to 1931 will prob- ably be the smallest in many years. It is a well known fact that the motor car factories greatly overproduced in 1929, and this is what the manufactur- ers have been guarding against this year. During the past month there has been no important change in the truck situation. Sales of heavy duty trucks are at a rather low point and manu- facturers are doing everything possible to stimulate business. While light commercial vehicles have been doing fairly well, the makers are not entire- ly satisfied with sales this year and they, too, are doing everything pos- sible to increase business. While there thas been a slight fall- ing off in the automobile parts busi- ness, sales continue good and a gain ts anticipated during the coming month. Parts sales the first six months of the year were excellent. —_+2+___ Good Suggestive Selling. This is a true story of a Western meat merchant, and it’s a worthwhile story to hear, too. Just read it through. Mrs. Flint walked in the front door of the Erskine Meat Market with rath-| er a scowl on her face one morning very early, with the remark to Mr. Erskine—“I’m in a hurry, Mr. Erskine, I must have something for John’s lunch to-day, and my refrigerator looks like Mother Hubbard’s cupboard.” “Yes, and Mrs, Flint, I’ve a pretty good idea how that happened. You had a good sized pork roast for sup- per last night, didn’t you? Yes, but there was a dance down at the club, and when the children came home they were hungry and they didn’t think of their dad’s lunch to-day, did they?” “Well, now how did you figure that out?” was Mrs. Flint’s query. “Oh, it’s no wonderful power of mine. We have had the same experi- ence at home, and Mrs. Erskine has found a dandy scheme. She just simply makes up a few sandwiches for the boys when they come home from a party, and you can bet that regardless of how hungry they are, they will eat ready made handwiches quicker than they will go to work and make their own,” “You know that’s.a grand idea, Mr. Erskine, and I wish you'd tell me what kind of sandwiches Mrs. Erskine fixes.” Right then and there Mr. Erskine has sold that customer a goodly supply of sandwich filler, and it didn’t take much effort on his part. Just a little conversation, and much more interest- ing to his customer than a bit of chat- ter about “the nice warm morning” or TRADESMAN the “rather chilly spell we’ve been having lately.” Try it sometimes, it may work with you, even if you don't get the oppor- tunity of the first question. —_2+<-+___ Buy Now and Avoid Non-Delivery Later. To overcome hand-to-mouth buying and to help dealers in preparing for an expected increase in sales this fall, F. E. Parry, sales manager of A. Stein & Co., Chicago, maker of Paris garters and suspenders and _ other products, has written a letter to the merchandising managers of all de- partment and large dry goods stores in the country. “Inventories generally are extremely and dangerously low with manufac- turers, wholesalers and retailers,” Mr. Parry pointed out. “Sound economists promise a much better business for the latter part of this year. However, that desirable de- velopment is predicated largely on what we do in the next sixty days to- wards stock accumulation in salable merchandise. “You know that it requires much less time to order merchandise than it does to manufacture it. When one mantfacturer is out of an item it sometimes is possible for you to du- plicate it or to buy something similar from another ‘manufacturer. This pro- cedure, however, causes a lack ‘of uni- formity and duplication of your stocks with attendant confusion and _ loss. This is much less desirable than carry- ing a slightly larger but a more active and staple stock of merchandise.” 22 >___ When On Your Way, See Onaway. Onaway, Aug. 5—Superintendent of Schools Glen Schonhals and wife and Clayton Smith and ‘bride have re- turned from their trip in the West, looking well -but tired and glad to be home. Reports from the Onaway State park on Black lake show increased patronage over any previous year. Clifford Schlienz, proprietor of the Schllienz restaurant, verifies this re- port bv increase in business. It must be so. Our tourist register furnishes the proof. “Believe it or not,” the weather is hot up here, ‘but we like our soup salty, yes, we like it that way. Sun baths, blistered backs, bare legs and freckles are all in style at present. Where can you catch some fish? In any of the lakes around here. The in- formation bureau will furnish direc- tions and Vern Tran, the barber, will tell you the right kind of bait to use, where to catch minnows and, don’t forget, take a few scraps of meat along for emergency. Squire Signal. Glass Products Continue Quiet. At the beginning of another month the market for flat glass products con- tinues along unusually quiet seasonal lines, with comparatively little change to be noted during the past week in either production or distribution trends. The volume of new business being Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich | Phone Federal 1944. . $1 placed, with but few exceptions, is very | light and the bulk of orders have been for early or immediate requirements. The outlook is for a revival of activi- ties by early Fall. Prospects are for a continued improvement in the build- ing industry and, with jobbers’ stocks at a low seasonal level, a stimulus of demand within the next few weeks is to be expected. Output at the window glass factories continues well below normal even for this period, and is un- derstood to be less than current de- mand. 0 —_—_o~-<—___ Twelve Chain Stores Discontinue Business. The following chain or outside owned stores have closed since the Boosters Club began combating these institutions: Lublow Clothing Co. 2. Kroger Grocery—one store. 3. Lee Furniture Co. 4. American Store (Grocery). 5. Michael J. Leo Co. 6. R Chain Store (E. Mich. Ave.) 7.. Browns Seed Store. 8. R Chain Store (W. Main) with- drew from chain, now Home Owned. 9. A. & P. Meat Department closed at North Burdick street store. 10. Graves Johnson Furniture store. 11. Cummings Bros. radios. 12. Kroger Grocery—one _ store closed Washington Square——Kalama- zoo Booster. Ne Do others and they'll soon start do- ing you. Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. WANTED—Two experienced coffee and tea salesmen well acquainted with the trade. One territory comprises Genesee, Lapeer, Shiawassee, Clinton, Eaton, Ing- ham, Saginaw, and Gratiot counties. The other territory comprises Kent, Allegan, Ottawa, Muskegon, Ionia, Newaygo, and Montcalm counties. Must be between 35 and 40 years of age and able to furnish bond and satisfactory references. Ter- ritories now being worked and have some established business. Address No. 319, c/o Michigan Tradesman. 319 FOR SALE—Confectionery on M-53. Fully equipped, good business. Alger Glover, Marlette, Mich. 316 DRUG STORE FOR SALE — In city 5,000. Doing good business. Must sell, account poor health. Must be seen to be appreciated. Address No. 317, c/o Michigan Tradesman. 317 FUR RENT—Store building, located central block of good town, 9,000 popula- tion. Address P. O. Box 104, Sturgis, Michigan. 315 WANTED — MERCHANDISE STOCK. 75-acre farm with beautiful ten-room modern house and good buildings, thirty minutes from Grand Rapids. Will trade for merchandise stock. Address No. 308, c/o Michigan Tradesman. 308 For Sale—Bowling alleys. Six Bruns- wick-Balke alleys, first-class condition; six pool and billiard tables. Central lo- cation, Lansing, Michigan. Good busi- ness. For particulars, address Kent Storage Co., Grand Rapids, Mich. 312 I OFFER CASH! For Retail Stores—Stocks— Leases—all or Part. Telegraph—Write—Telephone L. LEVINSOHN Saginaw, Mich. Telephone Riv 2263W Established 1909 Ten Commandments For Business Men, Dr. Julius Klein, Assistant Secretary of Commerce, in a recent letter stated, “In general, it is quite clear that our business thinking is no longer moving in the good old way from ‘Hunch to Hunch’ but rather from ‘Fact to Fact,’ not simply because our merchants are getting wiser but because they must know where they are going; if they don’t, they will soon cease to exist, commercially speaking.” This same gentleman has formulated Ten Commandments for Business Men. We believe they are well worth calling to your attention. 1. Improve Stock Records: Install better inventory control to show fast- selling and slow-selling items; reduce slow-sale items; concentrate upon the sure-sale sizes, makes, designs, colors, or grades—simplify your merchandise; avoid accumulation of stock debris. 2. Raise Level of Personnel: By selective hiring or proper training; personnel is the blood of every busi- ness; see that it is good, healthy blood. 3. Watch Credit Control: Slack credit is a disease that will destroy any business—a deadly germ. 4, Cut Down Excessive Delivery Costs: They fasten like leeches on your profits. 5. Check Mania for Gross Sales: Sometimes more business means less profit. Dinosaurs were big boys—but nature had no use for them, finally; keep in mind the law of diminishing returns. 6. Better Accounting: Evolve and apply simpler and more careful ac- counting procedure, especially to show costs of services as well as of com- modities; don’t keep your books under your hat.. 7. Study Store Layout: For con- venience, attractiveness and effective use of space. 8. Watch Styles: Face and solve the problem of style changes—study styles barometers as the ship captain and air pilot study the weather baro- meters—for safety’s sake. 9. Co-operate: Make use of every facility of present-day co-operation and teamwork in distribution; remem- ber, this problem is no longer for the individual to solve entirely alone. 10. Keep Better Records: Use them in solving the problems of each de- partment; not the number of hairs on the head, but whether or not they grow, is important. —_+++_____ A New Racket. A prominent lawyer in Georgia had been successful in obtaining an acquit- tal for his client, who had been tried on a serious charge. The case had at- tracted wide attention and accounts of the trial had been published in a num- ber of newspapers, including those in some of the larger cities. A Chicago gangster was in jail charged with a very serious crime and read of the methods of defense alleged to have been used by the Georgia bar- rister. The Chicago man wired the at- torney as follows: “Am in jail charged with ——. How much will you charge to defend me?” MICHIGAN “Fifty thousand dollars,” wired the Georgian. “Your offer accepted. Come at once and ‘bring your ‘witnesses,’ answered the gangster. ——_2+-+___ Competition. In many lines competition of com- modities may be the secret to slow business. The average person has only a certain amount of money to spend. If it goes for an automobile, it can’t be used for furniture, even though the furniture ‘be specially priced. It would be impossible to write one prescription that would solve the prob- lem of meeting all forms of competi- tion. But there is one ingredient that is essential to any. That is advertis- ing which creates a desire for what you have to sell—advertising that makes people want your commodity, not only more than they want their money, but more than they want any other com- modity that money can buy. —_-o2 2 ______ Introduce Olive Preserve. G. M. Craig has been appointed sales manager of the Stewart Curtis Pack- ers, Inc., of Los Angeles, and under his direction the firm is introducing Bordelaise Olives, a new olive pre- serve manufactured by ‘steeping olives —both ripe and green—in bordelaise sauce. Present introduction program calls for trade paper advertising to re- tailers, to be followed by an advertis- | ing campaign directed at the public, as soon as retail distribution is attain- ed on a sufficient scale to make it profitable. ——_-+___ Better Glassware in Demand. Specialty shops handling high- priced glassware are in the Eastern market for substantial quantities of merchandise for holiday trade, sales representatives for foreign manufac- turers reported yesterday. Order's be- ing ‘booked, they insist, have averaged less than 10 per cent. under those of last year. Goblets retailing from $60 a dozen and up and glass flower vases which retail for $30 each are among the items ordered. Both vases and goblets have proved most popular in the modified modernistic designs. Unusual Stunt Sells Eggs. A grocer, recalling the old story of how Christopher Columbus showed his sailors how to make an egg stand on its end, thought up a stunt which would attract the attention of custom- ers to his stock of eggs. He took several eggs, glued them upright on a small box, then set the box in the window with a large sign reading, “Columbus Had Nothing On Us. We stand ’em on end for your inspection. This is headquarters for eggs.” ——_++-+___ Don’t Put Lemons on Ice. It is not necessary to keep lemons under refrigeration in hot ‘weather. Many dealers think that as soon as hot days come along, they have to put their lemons in the ice box ovér night and most of the day, too. This is not only unnecessary, but it is a harmful thing to do. The best lemons are shipped ventilated through the warmest kind of weather—and thrive en it, Putting lemons ynder cold TRADESMAN dries them out and impairs their qual- ity and appearance on display. —_>->>—____ A & P Manager Arrested For Forgery A short time ago the daily paper carried a story about the arrest of Melvin G. Bunce for forgery. The ar- ticle in question gave much detail about the matter, but conspicuously failed to mention for what firm or at what store Mr. Bunce was employed. Mr. Bunce was the manager of the A. & P. store at 777 West Main street, Kalamazoo. The check he was ac- cused of forging was for $15 and was found in the cash register of this A. & P. store—Kalamazoo Boster. ——_>+>____ Set of Rules For a Good Store. Never show your temper. Never indulge in sarcasm. Make sure your way is best; then don’t insist on it. Permit other people to have views. Never contradict an irritated person. Keep unpleasant opinions to your- self. Be considerate of the rights feelings of others. Always grant a reasonable favor. Don’t try to fool your customer. and —_——_—_>~~>—___ Six New Readers of the Tradesman. The following new subscribers have been received during the past week: Fred A. Maynard, Grand Rapids. Mrs. Pauline Carstens, Grand Rap- ids. Ramona Food Market, East Grand Rapids. Orval Vandewarker, Clare. McKay & Monsell, Port Huron. Moore's Drug Store, Pontiac. —__>~+.___ House Furnishings Trade Off. Wholesale buying of house furnish- ings fell considerably below expecta- tions last month, according to those in touch with the trade. The drop was due largely to the lack of confi- dence among buyers, it was claimed. Most of the stores held up their or- ders for Fall goods, indicating that they would do their purchasing after the middle of the month. ——_+-+___ Vinegar Preserves Cheese. A Vermont grocer wraps his surplus cake of cheese in a clean cloth which has been dampened with vinegar. This keeps the cheese soft and saves trim- ming away a good many ounces of dried-up cheese that would figure up in cents of profits. Try it in your store and note the saving. —_»> +. — Selling Layer Figs. Of course layer figs are usually sold by the pound. Some grocers cut the twelve pound packed layers into one pound and one-half pound chunks, and feature them in this way. By weigh- ing and wrapping pound and_ half pound cuts in waxed paper a more sanitary appearance is assured, too. Sa An Eye For Business. Little Bennie was standing in front of a grating weeping bitterly. Present- ly a kind hearted gentleman passed and said, “What's the trouble, my lad?” “T lost a quarter. and I am afraid to go home because I know my father will whip me.” “Tut, tut, here is another quarter— run ‘home now.” ii felt down hace. August 6, 1930 Little Bennie took the money but continwed to cry. “Why don’t you stop crying?” asked his benefactor. “Well, when I tell my father you gave me a quarter he will whip me for not saying I lost fifty cents.” —_~—_____ Within His Means. An American lawyer was sitting at his desk one day when a Chinaman entered. “You lawyer?” he asked. “Yes, what can I do for you?” “How much you charge if one (Chinaman killum other Chinaman, to get him off?” “Oh, about $500 to defend a person accused of murder.” Some days later the Oriental re- turned and planked $500 on the law- yer’s desk. “All light,” he said. “I killum.” ——__++-___ Seeing Is Believing. A young man desiring to become rich quickly, called upon a wealthy o!d acquaintance to find out how he had made his fortune. “Tt is a long tale,” said the old man, “and while I am telling it, I might as well save electricity,’ and he turned out the lights. “No, I don’t need to ‘hear it,” said the youth, “I see.” —_+~+.____ Slow Worker. “I ‘hear you had a fire last week. Were you: insured?” “Of course, do you think I am a fool? I was insured several weeks be- fore the fire.” “Why the long delay?” | brand Rapids vale COMPANY OLDEST LARGEST STRONGEST Handlers of Safes in Michigan No Commission too Large No Order too Small —_ Our prices are 10 to 20 per cent. lower than those of Chicago and Detroit dealers, due to our low overhead. RES &é ad i a 4 iy